SEO 写作技巧（学习笔记）
本帖最后由 荔枝壳 于 2017-8-18 19:40 编辑纯粹为一篇SEO写作技巧学习笔记，水平有限，有疑问请移步原文 http://backlinko.com/seo-copywriting！不想读长篇大论的可以扫一下
[*]Use Udemy to Make Your Content 2-3x More Compelling
用关键字到udemy搜索最受欢迎的相关课程，然后查看课程目录，即可以参考课程目录来作为自己网站上的post topics.
[*]Add “Bucket Brigades” To Slash Bounce Rate and Boost Time On Page
Bottom line: whenever you have a section where someone may get bored and leave, add a Bucket Brigade.
You can make up your own Bucket Brigades…or you can use these tried-and-true Bucket Brigade classics:
[*]Here’s the deal:
[*]For example:
[*]Now:
[*]What’s the bottom line?
[*]You might be wondering:
[*]This is crazy:
[*]It gets better/worse:
[*]But here’s the kicker:
[*]Want to know the best part?
[*]Here’s something we can both agree on:
[*]It’s funny:
[*]Add These Words To Your SEO Content (And Make Google Happy)
Latent Semantic Indexing (LSI, LSI keywords are a fancy way of saying: “synonyms and closely related words”)
LSI keywords help Google understand what your page is all about.
[*] Rank #1 in Google With This SEO Copywriting Secret -----Create your own keywords.
You may not have thought about it, but your brand is a keyword…
You can generate boatloads of extra organic traffic when you also brand your techniques and strategies.
[*] Stalk Forums for The EXACT Words Your Readers Use
if people post something in a forum, you can bet your butt that they also search for the same thing in Google.
You’d search in Google with inurl:forum + “organic vegetable gardening”.
Skim the first few threads that you find.
When you see a phrase that seems like a good fit…
…search that phrase Google:
http://backlinko.com/wp-content/uploads/2017/04/number-of-results-in-a-google-search.png对不起，我们不允许远程图片. 请将图片上传到论坛If a lot of results pop up (like with this example), add those words and phrases to your post.
[*] Here’s How to Get More Social Shares From Everything That You Publish (主动邀请分享)
A call to action.
e.g :
TWEET THIS SEO COPYWRITING TECHNIQUE
[*]Here’s How to Get More Search Engine Traffic…WITHOUT Higher Rankings
step1: find adwords ads
step2:Include words & phrases from Adwords ads in your title and description tag
step3:Get more clicks.
[*] Hack Amazon to Get More Traffic to Ecommerce Product and Category Pages
They target long tail keywords that most of their competitors don’t know about.
需要借助Amazon、Google、Ubersuggest.io等工具获取相关 long tail keywords.
[*]Gobble Up More Long Tail Traffic With “Title Tag Modifiers”
How can you do the same thing?First, find a page on your site that has a short title tag (between 25-40 characters).Then add one or two of these modifiers from this list:
[*]“How to…”
[*]The current year
[*]Review
[*]Best
[*]Fast
[*]Checklist
[*]Guide
[*]Tips
[*]Easy
[*]Simple
10.Skyrocket Time On Page With This Intro Formula
My battle-tested blog post introduction templates. APP, APP” stands for: Agree, Promise, and Preview.
http://backlinko.com/wp-content/uploads/2017/05/aap-blog-post-introduction.png对不起，我们不允许远程图片. 请将图片上传到论坛
[*]Add More LSI Keywords With “Searches Related To…” (在google中搜索target keywords后，在底部会有 “ Searches Related To‘ target keywords ’”， 然后可以把这些LSI keywords 插入到文章内容中去。
“Searches related to…” keywords help you rank for long tail keywords that may not show up in the Google Keyword Planner。
[*]Borrow Headline Formulas From BuzzFeed （借鉴BuzzFeed的标题格式，让标题更具吸引力）
So I’ve put together a few Buzzfeed-style headline templates that grab attention…without going overboard:
[*]25 ___ That Will Change The Way You ___
[*]I Tried ___. And Even I Was Surprised About What Happened Next
[*]This ___ Makes ___ 10x Better
[*]Here Are 11 ___ That ____. And They’re Backed By Science
[*]Use These 20 Simple Hacks For More ____. #5 Is Awesome
[*]When You Learn About ___ You’ll Never ____ Again
13.Uncover “Hidden” Keywords With Keyworddit(从Reddit获取隐藏的关键字)
http://www.keyworddit.com/
14. This Strategy Stops “Serial Skimmers”
Technique #1: Quote Boxes Whenever you quote someone, put that quote in a box.
Technique #2: Sidebar Callouts (侧栏标注)
Technique #3: Section Banners it’ll make your content look über professional.
Just add a custom banner underneath each subheading, like this:http://backlinko.com/wp-content/uploads/2017/04/subheader-banner.png对不起，我们不允许远程图片. 请将图片上传到论坛
可以在 upwork上制作上面这样的banners, 或者 Canva
[*]Use Short URLs To Improve CTR (And Rankings)
The question is: why do shorter URLs tend to perform better in Google?First, short URLs make Google’s job easier.
That’s why a URL like:www.website.com/your-keywordIs better than:www.website.com/12/15/2017/your-keyword-and-why-it-is-important
Second, short URLs=better CTR
[*]How to Increase Traffic by 71.6% With One Tweak (Mini Case Study) (拟个吸引眼球的标题）
Copywriters have known for years that numbers=clicks.（含有数字的标题比较容易被点击）
emotionally compelling headlines get more clicks.（带有情感的标题更吸引眼球，比如添加“ Amazing ”到标题中）
[*]Find KILLER Long Tail Keywords With Bloomberry
Want a list of long tail keywords that your competition doesn’t know about?
Look no further than Bloomberry.
Because most of the questions and topics don’t contain your seed keyword, your competition doesn’t know about them.
不错不错！ 可以。多分享分享别人的技巧思路也不错的。一起学习:lol
）逃 翻译出来了：
http://blog.reviewvs.com/seo-copywriting/ 谢谢。学习了。 好帖子， 谢谢！学习。
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