本帖最后由 荔枝壳 于 2017-8-18 19:40 编辑
纯粹为一篇SEO写作技巧学习笔记,水平有限,有疑问请移步原文 http://backlinko.com/seo-copywriting!不想读长篇大论的可以扫一下
- Use Udemy to Make Your Content 2-3x More Compelling
用关键字到udemy搜索最受欢迎的相关课程,然后查看课程目录,即可以参考课程目录来作为自己网站上的post topics.
- Add “Bucket Brigades” To Slash Bounce Rate and Boost Time On Page
Bottom line: whenever you have a section where someone may get bored and leave, add a Bucket Brigade.
You can make up your own Bucket Brigades…or you can use these tried-and-true Bucket Brigade classics: - Here’s the deal:
- For example:
- Now:
- What’s the bottom line?
- You might be wondering:
- This is crazy:
- It gets better/worse:
- But here’s the kicker:
- Want to know the best part?
- Here’s something we can both agree on:
- It’s funny:
- Add These Words To Your SEO Content (And Make Google Happy)
Latent Semantic Indexing (LSI, LSI keywords are a fancy way of saying: “synonyms and closely related words”)
LSI keywords help Google understand what your page is all about.
- Rank #1 in Google With This SEO Copywriting Secret ----- Create your own keywords.
You may not have thought about it, but your brand is a keyword…
You can generate boatloads of extra organic traffic when you also brand your techniques and strategies.
- Stalk Forums for The EXACT Words Your Readers Use
if people post something in a forum, you can bet your butt that they also search for the same thing in Google.
You’d search in Google with inurl:forum + “organic vegetable gardening”.
Skim the first few threads that you find.
When you see a phrase that seems like a good fit…
…search that phrase Google:
[img=948,378]http://backlinko.com/wp-content/uploads/2017/04/number-of-results-in-a-google-search.png对不起,我们不允许远程图片. 请将图片上传到论坛If a lot of results pop up (like with this example), add those words and phrases to your post.
- Here’s How to Get More Social Shares From Everything That You Publish (主动邀请分享)
A call to action.
e.g :
[size=0.85]TWEET THIS SEO COPYWRITING TECHNIQUE
- Here’s How to Get More Search Engine Traffic…WITHOUT Higher Rankings
step1: find adwords ads
step2:Include words & phrases from Adwords ads in your title and description tag
step3:Get more clicks.
- Hack Amazon to Get More Traffic to Ecommerce Product and Category Pages
They target long tail keywords that most of their competitors don’t know about.
需要借助Amazon、Google、Ubersuggest.io等工具获取相关 long tail keywords.
- Gobble Up More Long Tail Traffic With “Title Tag Modifiers”
How can you do the same thing? First, find a page on your site that has a short title tag (between 25-40 characters). Then add one or two of these modifiers from this list: - “How to…”
- The current year
- Review
- Best
- Fast
- Checklist
- Guide
- Tips
- Easy
- Simple
10. Skyrocket Time On Page With This Intro Formula
My battle-tested blog post introduction templates. APP, APP” stands for: Agree, Promise, and Preview.
[img=1433,1400]http://backlinko.com/wp-content/uploads/2017/05/aap-blog-post-introduction.png对不起,我们不允许远程图片. 请将图片上传到论坛
- Add More LSI Keywords With “Searches Related To…” (在google中搜索target keywords后,在底部会有 “ Searches Related To ‘ target keywords ’”, 然后可以把这些LSI keywords 插入到文章内容中去。
“Searches related to…” keywords help you rank for long tail keywords that may not show up in the Google Keyword Planner。
- Borrow Headline Formulas From BuzzFeed (借鉴BuzzFeed的标题格式,让标题更具吸引力)
So I’ve put together a few Buzzfeed-style headline templates that grab attention…without going overboard:
- 25 ___ That Will Change The Way You ___
- I Tried ___. And Even I Was Surprised About What Happened Next
- This ___ Makes ___ 10x Better
- Here Are 11 ___ That ____. And They’re Backed By Science
- Use These 20 Simple Hacks For More ____. #5 Is Awesome
- When You Learn About ___ You’ll Never ____ Again
13. Uncover “Hidden” Keywords With Keyworddit (从Reddit获取隐藏的关键字)
http://www.keyworddit.com/
14. This Strategy Stops “Serial Skimmers”
Technique #1: Quote Boxes Whenever you quote someone, put that quote in a box.
Technique #2: Sidebar Callouts (侧栏标注)
Technique #3: Section Banners it’ll make your content look über professional.
Just add a custom banner underneath each subheading, like this: [img=819,425]http://backlinko.com/wp-content/uploads/2017/04/subheader-banner.png对不起,我们不允许远程图片. 请将图片上传到论坛
可以在 upwork上制作上面这样的banners, 或者 Canva
- Use Short URLs To Improve CTR (And Rankings)
The question is: why do shorter URLs tend to perform better in Google? First, short URLs make Google’s job easier.
That’s why a URL like: www.website.com/your-keyword Is better than: www.website.com/12/15/2017/your-keyword-and-why-it-is-important
Second, short URLs=better CTR
- How to Increase Traffic by 71.6% With One Tweak (Mini Case Study) (拟个吸引眼球的标题)
Copywriters have known for years that numbers=clicks.(含有数字的标题比较容易被点击)
[url=]emotionally compelling headlines get more clicks[/url]. (带有情感的标题更吸引眼球,比如添加“ Amazing ”到标题中)
- Find KILLER Long Tail Keywords With Bloomberry
Want a list of long tail keywords that your competition doesn’t know about?
Because most of the questions and topics don’t contain your seed keyword, your competition doesn’t know about them.
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