PPV GUIDE中文版
本帖最后由 top888 于 2013-3-10 21:17 编辑原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考
本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的，我没图所以也就没翻,但该部分比较简单
如果觉得有用，请大家给点广告币,谢谢!!!
Newbie Guide
PPVPlaybook.com
Tracy Shaffer
David Ford
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
Getting Your Mind Right to Start Affiliate Marketing
正确认识网络联属营销
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
with any success, these claims are laughable and far from the truth.
关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
flow management. The main benefits are the low barrier to entry compared to other businesses, and
the ability for a marketer to be a one person shop and make an incredible amount of money with low
overhead.
联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.
The winners in this business are the ones with persistence when nothing works, who know there's
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.
Most of these things happen suddenly and without warning, and they all contribute to the amazing
learning experience available to anyone with a few hundred bucks and the ability to open an
advertising account.
这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务，瞬时的商机可能让你
一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习，尝试新事物，启动，调整，提高，
尝试别的东西，失败....
成功的唯一要素就是：坚持
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
started building.
知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始
Things you need to get started:
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
with PPV.
在开始前你需要做如下准备:
1、web空间-可是是一台VPS或更好的（例如 服务器）
2、AFF的CPA帐号
3、CPV/PPV的帐号
4、流量追踪系统（关键字/URL）
本教程会从头到尾来描述如何运营流量
Basic Getting Started Definitions
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
联属营销的定义--是一个基于互联网的生意，这门生意的发起人会支付他的affiliates报酬，这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型，CPS和CPA
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
receives a commission on that product. An example would be the Amazon.com Associates program,
Comission Junction or Clickbank
CPS---顾客每购买一件商品，affiliate会收到该商品的佣金.（例如Amazon和CB的模式）
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
an action like filling out a form, submitting their email address, signing up for a service or sometimes
buying a product. An example would be Ads4Dough or Neverblue.
CPA--affiliate收到的佣金来自于浏览者完成某个行为，例如填写表单，发送了他们的email地址，注册了某个服务或这有时候买了一件产品
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
account, getting the affiliate approved for offers, bumping payouts and just about everything else
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
right from the start can really help you.
AM--就是你的CPA账号的管理经理，负责相关事物，所以你要和他搞好关系，他会帮你很多
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
view, starting anywhere from .01 or .015.
PPV--就是按收看次数来付费，也称为CPV，这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
In order to use this type of internet traffic, the affiliate can sign up with a number of different
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
MediaTraffic, and AdOn Network.
为了运用这种流量，affiliate可以注册大量的弹出广告运营商的帐号，主要的ppv运营商主要有。。。
Don't popups get blocked by pop blocker software?
No. Popups are served in a new browser window as if the visitor had opened the new window
themselves.
不用担心弹出窗口被弹窗拦截软件干掉吗？不用担心，弹出窗口的原理就象浏览者自己打开一个新窗口一样
How many popups get served to the visitor?
The number of popups served varies depending on the PPV network. Some pop more frequently
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
serving this kind of advertising, so they have to toe the line between keeping their software
downloaded and still making a profit.
要给浏览者弹窗多少次呢？
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱，所以他们必须保持他们的软件能被下载来得利。
Isn't this type of software bad? Why would anyone keep it on their computer?
No, this type of software doesn't harm the user's computer.
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
that they can continue to have access to the incentive.
这种软件不是很”坏“吗？难道有人愿意把这类软件保留在电脑上？不，这种类型的软件对计算机无害，而且广告公司会提供某些“激励”比如屏保，游戏，工具条，如果浏览者想使用这些“激励”，他们就会把该软件留在电脑上。
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
How to Get Accepted into a CPA Network
如何申请CPA帐户
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
to start looking for networks is Offervault which lists offers and lets you compare payouts across
different networks.
为了得到营销offers，必须加入一个或多个CPA联盟，可以去offervault寻找，那里有offers的列表，你还可以比各联盟的价格。
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
application and be as specific as possible about your promotion methods. Usually some time after
receiving your application, the company will call to interview you. The phone interview is a critical
part of the application process, and most networks will deny your application outright if they can't get
you on the phone.
一旦你找到你想要加入的联盟，填写申请表，尽可能详细地描述你的推广方法。通常接到你申请后的一段时间，公司会打电话面试，电话面试是非常关键的环节，绝大多数联盟如果电话联系不到你，你的申请也就被拒了。
Often, the person who does your phone interview will actually become your affiliate manager after
you get accepted, so it's a good time to put your best food forward.
通常，给你打电话面试的人在批准你加入联盟后会成为你的AM，所以要把握好机会和他好好沟通。
You might not relish at the idea of someone grilling you about your internet marketing methods over
the phone, but trust me, this part is critical. Have answers in mind for the questions:
What methods do you use to market offers?
Do you already have a website you will be using?
How much is your advertising budget?
What other networks are you a member of?
Who are your affiliate managers at these networks?
Do you use social media (Facebook, twitter, etc.) to market offers?
How much traffic can you drive?
Do you have a personal recommendation from anyone who is already a member?
也许你不愿意在电话中和人交流你的网络推广方法，但相信我，这部分是很关键的，以下这些问题你要想好如何回答：
你通过什么方式来推广offers
你有自己的网站吗
你的广告预算是多少
你还是别的哪家联盟的会员
那些联盟的AM是谁
你运用社交媒体比如（facebook，twitter等）来推广offers吗
你能弄到多少流量
Once you provide satisfactory answers to these questions, the network will approve or deny your
application. If you get denied, just keep applying or call someone on the phone and try again. Be
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
for the network can be helpful.
一旦你对这些问题提供了满意的答案，联盟会批准或拒绝你的申请。如果你被拒，继续申请，打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
people can open a lot of doors as far as networks are concerned.
在网络上多交朋友，有时参加affiliate峰会等会议是非常有效率的，要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员，多认识一些人会为你打开很多成功之门。
After You Join a CPA Network
加入CPA联盟之后
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
and make an attempt to get to know them a little bit.
一旦你注册了某个CPA联盟，那就多和AM接触，并要去了解他
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
email.
坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
For more helpful info about dealing with affiliate managers, check out:
更多的关于如何和AM打交道的文章请看:
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
http://www.mrgreen.am/affiliate- ... iate-managers-want/
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
Set Up Web Hosting
设置虚拟主机
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
about internet hosting.
如何获得的网络主机帐户超出了本指南的范围，但关于Internet主机一些事情需要说明一下
In general, you get what you pay for with hosting. When you use a shared
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
whoever else is on the same server as you.
在一般情况下，价位不同，主机不同。当您使用共享主机来做PPV流量，你将为此冒巨大的风险，因为你不知道和你共享带宽的还有谁
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
enough that the visitor can't close the window before your pop up is even shown. You have about 3
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
在ppv流量这个游戏中,速度是第一位的.你的offer和LP要弹出的足够快,以至用户来不及在其显示完前就将其关掉,在用户将其关掉前,你有3秒钟时间;如果你的offer不能在此时间内显示,那你知道后果.
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
house full of roommates (hosting customers).
为了解释不同主机类型的区别,画一台冰箱(用来代表服务器)在一个房间内,该房间内住满了人(主机客户)
In shared hosting, this is like having roommates where everyone has no specific designated area inside
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
fit.
在共享主机内,就好比室友们的食物在冰箱内存放没有特定的区域,哪里合适就挤在哪里
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
their food. Everyone else's food in the house has less space to take advantage of.
如果你的室友带回家一只大火鸡。那么，他们就会比其他室友要占据更多的冰箱位置,需要更多的空间和资源，以容纳
他们的食物。供屋子里其他人的食物的存放空间就相应地少了。
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
any type of hosting this is a bad thing, and especially while running PPV traffic.
如果你的服务器资源可利用资源少了,你为弹出广告服务的能力就下降了,对任何空间来说这都不是好事,尤其是在运行ppv流量的时候.
In the case of a virtual private server (VPS), everyone in the house has their own designated space
inside the fridge to put their food, and other roommates can't come into that space. The server is
partitioned, so that each customer can only use a specific amount of resources at any given time.
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
belong to you and no one else can use up those resources. This makes it possible to serve much more
traffic, faster.
在一个虚拟专用服务器（VPS）的情况下，就好比在房子里的每个人在冰箱内都有自己的指定空间存放自己的食物，其他室友不能进入这个空间。服务器分区，使每个客户在任何给定的时间内，只能使用特定量的资源。专用服务器就像自己使用整个冰箱。该服务器的所有资源属于自己，没有其他人可以使用这些资源。这就是使服务器速度更快
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
here:
最起码，你需要一个VPS运行PPV流量，并最好有更高的容量，一个专用的服务器。
另外一个很好的讨论看到有人使用共享与VPS托管PPV的差异是在这里：
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
VPS&highlight=hosting
Dedicated-Hosting-vs Shared-Hosting
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
Hosting...Your-thoughts
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
Hosting Providers for PPV
PPV空间提供商:
Beyond Hosting
http://beyondhosting.net/
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
direct linking with PPV. Also, these guys provide great support.
如果您使用BeyondHosting的VPS,该VPS已经预装Prosper202或CPVLab（付款收据）。 VPS已经做了特定设置，使他们能够处理所需的重定向时与PPV直接连接。此外，这些家伙提供了很大的支持。
Prosper202 Optimized Hosting
Prosper202优化主机
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
CPVLab Optimized Hosting
CPVLab202优化主机
http://beyondhosting.net/CPVLab-Hosting/
Domain Names for PPV
为PPV流量所用的域名
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
where you're going to host your tracking software and your landing pages if you decide to make them.
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
term or build a whole website.
购买买主机,你还需要为你的主机买个域名.那是你安装你的追踪软件和LP的地方.通常,人们不知道是选择一个特定的域名还是通用的,一个通用普通的就行,存放你的LP和追踪软件.选.com .net .org不重要,这不是我们要用来做SEO来排名的
After you buy hosting, a domain and get those all attached to each other, the next step is to install
tracking software on your domain. This is really important, because it is necessary to track your
conversions down to keyword level so that you can optimize your campaigns. Without proper
tracking, it is impossible to know what is working and what isn't.
当你购买了主机，域名,并将域名指向主机，接下来的步骤是为你的域名安装跟踪软件。这是非常重要的，因为它是需要跟踪转化率、关键字的水平，这样就可以优化您的广告系列。如果没有正确的跟踪，就不可能知道哪些有效，哪些无效。
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
要做到这些，你只需要安装prospers202或CPVlab，安装这些软件不在本指南范围内，但这些软件都是很友好容易使用，并有用户指南，如下：
Prosper202
http://prosper.tracking202.com/apps/
CPV Lab
http://cpvlab.com/
CPVLab Help Videos
http://ppvlab.com/oweiw/oiurw/vdm.htm
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
industry standard.
对于跟踪软件的选择，Prosper202是开源的，免费的，非常符合行业标准。
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
good support if you have problems with your installation.
CPVLab就是一款付费软件，但比prosper202多很多功能，你也可以在安装的时候获得更多的技术支持
Tracking 202
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
area.
If you choose this option, keep in mind that your tracking software, one of the most important parts of
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
interface, and their hosting.
Ttracking 202是Prosper202的主机版本。您可以创建一个免费帐户，然后建立自己的使用的Tracking202的基于互联网的接口，这和Prosper202用户是类似的。
如果您选择此选项，请记住，你的跟踪软件，最重要的部分之一的您的广告系列，并通过您的联盟链接的运行在Tracking202接口，和他们的主机。
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
and targets which you are bidding on. Leaving this up to chance in order to save money could
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
were using.
同时，你的追踪软件会泄露您的广告信息，所以这样做是有风险的
Choose An Offer
选择一个offer
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
现在，我们将去我们加入的CPA联盟找个offer来跑ppv流量了
Lesson on Offer Selection
offer选择的课程
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
LeadImpact as the traffic source.
Now the best way to learn how to put all of this together is to just get started. For some variation in
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
campaign.
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
that all traffic is accepted.
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
get creatives like banners or images specifically for the offer.
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
track my keywords. Without doing this, it isn't possible to see what's converting.
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
bottom of the page:
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
Click on the offer → pixels → Add a new pixel and this comes up:
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
from your software into the box that says 'Enter URL of image to load'.
Once you do this, it should look like this:
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
Prosper or CPVLab.
如果能把排版搞好点就更好了。 感觉好凌乱啊
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