本帖最后由 top888 于 2013-3-10 21:17 编辑
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3 Q* K0 q6 {6 t+ ` J. Y: O) D原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考
) g% w, _) l3 G+ ?) Y本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单
- x; i: w$ C& x2 O' Y7 B如果觉得有用,请大家给点广告币,谢谢!!!
7 f4 j; X5 p2 E8 ]Newbie Guide. p6 {# z0 V/ F. U8 \+ k" O
PPVPlaybook.com
+ N/ O0 | [3 h6 ]Tracy Shaffer
/ X, \2 V3 }' `* J6 q+ c$ A! TDavid Ford
, `8 \1 | c: |3 r) m& H# D9 A? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
+ ^: j0 q. R- m4 d! wGetting Your Mind Right to Start Affiliate Marketing9 ~3 _" J1 Q" \4 W/ u7 j B
正确认识网络联属营销
/ e9 ^" S5 ~5 b! m# Z: W* k8 \The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an! [, ?- V: \! C" R2 x
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where- r4 a7 d, M0 g" X
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing' y0 @4 U" a, _3 O6 K( ?) p
with any success, these claims are laughable and far from the truth.3 s3 K! g. D) N/ h& _4 z
关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
2 N+ F7 v! R5 [/ Z3 w1 ?: E0 CAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
$ B! F4 n- j1 V: T" a; ]flow management. The main benefits are the low barrier to entry compared to other businesses, and/ @; N! S. c/ m0 k+ I
the ability for a marketer to be a one person shop and make an incredible amount of money with low$ C8 T- a9 I+ \6 O0 v2 y
overhead.* }9 G: p; E. p; P2 d
联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.0 K' j6 u8 q! n7 O' _1 b# s
The winners in this business are the ones with persistence when nothing works, who know there's
6 ?, u$ _6 {4 m% I2 O) P$ p% b$ Tplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.- L4 J. T+ K* w' N
成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
/ _1 \- Z2 Z5 b' aThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
5 C0 v1 M$ q% q9 C/ ~stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up., j, G) s8 A+ P; m; p0 \, V/ l) S) t
冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.* H7 f6 |, s- l* `" `6 B3 c3 V
Most of these things happen suddenly and without warning, and they all contribute to the amazing
- h2 e3 o6 A4 ^" i6 \6 tlearning experience available to anyone with a few hundred bucks and the ability to open an
, y- r+ i, G. R( sadvertising account.7 h4 B2 A0 E' Q) Y8 r* z/ _
这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.
5 c+ A! }2 t- s) r2 w PYour competitors are willing to work at this around the clock. This isn't a push button, instant business& n* Y" o+ A- h0 G1 R
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet! k& q% e! c: y" M, l5 f
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,5 }4 V; m, M6 P9 f- v% `
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
$ I& G, _ d$ d% p. |! b8 y8 n你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你
- ~: l& c# p$ O+ W/ K& f2 t一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,3 _0 O6 q8 }, H* c, z
尝试别的东西,失败....
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! @) q( x4 L$ b% m$ Z- a成功的唯一要素就是:坚持- w( t" r6 ^( j' k& @
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With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you& N6 I7 D+ d! ?$ |
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
6 r, C# E6 t+ R/ D2 R; u- C3 {, M. qstarted building.+ p: n9 }" Q: B+ t, q
知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始
8 c x6 H! @: p% nThings you need to get started:3 A4 g6 K7 k$ @! O: n5 k, u
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
& \) O' `8 A, g2 k( p; L, ~4 K& K2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
% t. R# O& D0 O5 i, `* \3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
% R# M# W2 ?' {( B) k! _3 j4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
. k( n8 m u7 ~# vThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
* d5 z. _, w5 \with PPV.
) d5 _- ]+ z! i, _( e* N8 {8 C在开始前你需要做如下准备:+ ~# h$ V( o, x1 ~1 r
1、web空间-可是是一台VPS或更好的(例如 服务器)
1 m) X+ }" H, H6 t2、AFF的CPA帐号
! A( O( h3 Q( h# D9 c0 e( p; n3、CPV/PPV的帐号5 _# b3 F/ |3 ^
4、流量追踪系统(关键字/URL)- U7 c# t/ K% p' L9 v! z, W* m% Q
本教程会从头到尾来描述如何运营流量 [4 i8 h5 Y9 l8 @5 [! p
Basic Getting Started Definitions( s2 k }: ~) b8 B8 s
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
: i- O" H. |. D2 | |affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main1 L4 i" U/ h0 A( ]5 `
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
9 h- D" f4 g9 |( ~. |' Vtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
( v5 r% t% D7 p: |3 H联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA
+ ~. l" Q g+ i2 U0 ]: Y5 ?Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate; s& j0 Y+ ~7 k8 X
receives a commission on that product. An example would be the Amazon.com Associates program,
' k9 c& R+ K. w9 s( A2 M, X+ JComission Junction or Clickbank/ T% E5 t0 L6 A+ h7 u+ H
CPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式). C* W" j0 l9 o6 h: C# q% w
$ @$ \3 b) L+ e5 M1 nCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
! ~$ ^) k" ^9 b$ X, Dan action like filling out a form, submitting their email address, signing up for a service or sometimes
- l8 W P4 I: [. a5 kbuying a product. An example would be Ads4Dough or Neverblue.
; ?1 G1 J) x, B5 Z" `" W0 Q- }CPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品6 R; @8 K6 Z7 G) W7 y( y' F& T, q# y
; O8 ]! z) T2 p) y5 m z" yAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's" v6 U) J; r' Q- H/ S4 y2 o
account, getting the affiliate approved for offers, bumping payouts and just about everything else
1 d" t. l' w; f& b! Prelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
5 Q# L" b9 Z! a9 w9 rright from the start can really help you.
, C- o0 y: }8 m' s4 eAM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多* s# P) L D( S7 |5 r4 R
# k9 x) {% v" n) EPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served# Z! x( c! T0 U& I
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per: G6 F8 q! B% q$ h. |5 {
view, starting anywhere from .01 or .015.6 y+ Z- E6 m$ \0 ^ b! q5 g
PPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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In order to use this type of internet traffic, the affiliate can sign up with a number of different- W0 ]; z5 D% ]) c
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,# o8 r C* m) R* p$ x4 o: }8 o
MediaTraffic, and AdOn Network. i( E: v: n! B% C* S( m
为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。
0 ?+ @$ c" E- D7 n3 q7 D3 gDon't popups get blocked by pop blocker software?
& [' U- Q7 ~, ]; T! P1 bNo. Popups are served in a new browser window as if the visitor had opened the new window9 J @& F# T) _1 x& L! U7 C% @
themselves.
# r! P1 \4 B6 t) [/ |不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样
5 Q0 A: w% q" {2 h& v. OHow many popups get served to the visitor?8 Z0 A) Q1 ^2 R+ F( O0 ^
The number of popups served varies depending on the PPV network. Some pop more frequently( N: W$ q/ U: S, D: N
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
! s# E; d' B3 x4 J6 ^2 \serving this kind of advertising, so they have to toe the line between keeping their software3 H, n0 K* O; w6 {4 u/ P
downloaded and still making a profit.
/ I% H6 {6 ?: S4 R& R, h* Q要给浏览者弹窗多少次呢?6 g) R" i1 \1 }# t. _
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。
5 i3 [ o F5 B% G2 n" LIsn't this type of software bad? Why would anyone keep it on their computer?
& X2 |* R. k5 ~; @; Q, D: lNo, this type of software doesn't harm the user's computer.3 z" r% r% V4 I/ x
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
2 i" ?1 C0 C8 ~! K' ytoolbars or videos to place the software on their computer. The visitor keeps the software in place so) f5 s& u* O- N
that they can continue to have access to the incentive.
. G" d' W# o M这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。4 d7 w5 |+ Y1 U& Z( a
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3* g. M$ g$ p) b1 v* h
How to Get Accepted into a CPA Network) `% ]' V0 Q0 ^& ] H8 R
如何申请CPA帐户
. Z( I( z9 O% I; NIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
M- L, ~1 Y! \2 f! |2 ato start looking for networks is Offervault which lists offers and lets you compare payouts across e& o; R0 d/ N: e$ R
different networks.! M4 j- j0 `! O' x; a, M0 B
为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。
/ ]. \1 w9 e" b2 x- ZOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
# }& S. Z: O$ ], capplication and be as specific as possible about your promotion methods. Usually some time after
' Q" K2 N6 p; b5 E6 R* r# ]* e) Zreceiving your application, the company will call to interview you. The phone interview is a critical
+ t2 h6 q+ q$ _! Z% O7 u. Zpart of the application process, and most networks will deny your application outright if they can't get) w- j, o, ~6 }. m
you on the phone.
' G/ ]5 c3 Q# o6 r一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。6 u' |- I6 P7 z: A1 Z( B
Often, the person who does your phone interview will actually become your affiliate manager after9 \8 m& s ^8 q# ^8 ~3 y
you get accepted, so it's a good time to put your best food forward.( Q3 M4 C' W( O- u2 ?" o* v5 Y
通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。
# y2 d7 H4 J% Q* i; [" v/ ~You might not relish at the idea of someone grilling you about your internet marketing methods over
8 w5 y2 X) F" o8 sthe phone, but trust me, this part is critical. Have answers in mind for the questions:
. {$ G. d& D& I5 Q& r. A2 iWhat methods do you use to market offers?
: [! U \0 G1 }Do you already have a website you will be using?
% a" V- h) ~: | ZHow much is your advertising budget?& {; _) P2 |% \) V' W' e5 S! U
What other networks are you a member of?
- W P$ D+ f5 \" d$ Y: j( PWho are your affiliate managers at these networks?1 t5 @8 }, L Y3 A& U
Do you use social media (Facebook, twitter, etc.) to market offers?0 E* l2 S% `+ l: m' C g4 C
How much traffic can you drive?9 U2 i. H7 G- Z5 v) A, W" ?
Do you have a personal recommendation from anyone who is already a member?
& R- j6 R4 \7 b" R7 S+ @8 i也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:
7 n' i, F5 G- C3 O7 r- D你通过什么方式来推广offers
3 y7 d' \9 v& C3 y; D( m0 E7 f6 a7 i你有自己的网站吗' U% I) @5 P( N8 x( Z+ `# {# `
你的广告预算是多少
+ v# R4 s) S1 S' A' c' y- D1 o你还是别的哪家联盟的会员
! {/ @3 h- r6 k4 L0 {那些联盟的AM是谁; L; e7 X4 k, n$ ^; Y
你运用社交媒体比如(facebook,twitter等)来推广offers吗* r7 T+ A% j v: i; m) C
你能弄到多少流量
" C* l& D! ^0 ^4 `Once you provide satisfactory answers to these questions, the network will approve or deny your
+ p: y& n. t: J0 @$ Y* Qapplication. If you get denied, just keep applying or call someone on the phone and try again. Be. {" ^, y3 l+ S4 P% d% [
persistent. Also, getting a personal recommendation from someone who is already an active affiliate% o S z' v& S. r( x& W7 B
for the network can be helpful.1 J0 O1 H# m) I2 F% I
一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。' W1 ^* A- {. L3 [
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate B# Y2 ~ ^! }! i. A7 X# ~) `
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network$ O7 g3 J* I3 W4 x5 e
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
' h7 s0 v: e) C3 @- u/ R apeople can open a lot of doors as far as networks are concerned.5 m0 ^+ ?- {1 X$ L" `, |
在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。' q8 f4 J3 m4 o& h) y' A9 Z( \4 K
After You Join a CPA Network: Z2 c: B/ D: e+ r' L7 X" |; l
加入CPA联盟之后
) L+ X/ | [( Q: ^0 R& f& K2 jOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
9 T4 n$ b3 O' a# \/ }/ gand make an attempt to get to know them a little bit.1 z/ e, X% @; T3 {8 D% j5 ^# U* ?
一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他
, p. e/ v3 G7 v) f- p" V4 u( ZFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
* Q$ P! ^6 _. \' D; Y9 R9 F7 M1 Iweight in gold. Start feeling them out from the start and try to get to know them. Once you get0 \! V' S" C; K
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
7 ] S5 w+ p, ]. ^larger, they can really help you with your marketing efforts, scaling campaigns and getting payout* M8 m8 _2 U/ e: o" n
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus; T1 @' v; g! o2 O
email.
- Y/ M0 s* i0 M7 U( a' @9 K# T坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
! ~/ h, E% v8 F+ `7 G- t& G, @: |3 zFor more helpful info about dealing with affiliate managers, check out:6 {8 I$ Q1 V4 _% g
更多的关于如何和AM打交道的文章请看:. @& s, U6 n0 P8 C, h
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
- F& A; v! J* nhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
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