本帖最后由 top888 于 2013-3-10 21:17 编辑 2 g5 j; w; D5 l. N" ?4 ]0 Y
2 \) k8 O3 M) A8 v+ S7 ]# J' K原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考: |+ H- ~5 @# S3 `* ]" U
本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单
1 u% X1 A9 Y- w/ I% t/ N如果觉得有用,请大家给点广告币,谢谢!!!/ u. M$ B# z$ c$ p( m
Newbie Guide- l. _8 H& z3 |/ R+ \' J' G
PPVPlaybook.com
5 S8 q, j3 g# P4 N% ^5 lTracy Shaffer
0 p9 | J: h8 ~% n& l) ~5 \: FDavid Ford3 J6 L% i" x' h0 q* l$ \& F# v
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
- W6 D1 B9 r+ ]& N- cGetting Your Mind Right to Start Affiliate Marketing
8 E; w2 v( x9 |" Q3 i1 c9 t正确认识网络联属营销
2 S( _' A/ K9 }1 p5 {$ d. @The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
, B5 \( v9 ]2 r$ z7 J# \1 {5 x% k6 bever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where. v7 p" d% U8 c" o, ~8 d
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing3 r. r. f1 I s6 l
with any success, these claims are laughable and far from the truth.
" h. W/ G) h% Z0 q( v! m关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
3 m% V1 O" Q7 [' \/ `. Z( D( x6 u7 fAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
3 }( N, |$ s4 \: N+ Y7 eflow management. The main benefits are the low barrier to entry compared to other businesses, and
' ^4 [3 W! v5 S/ u: {& k) |the ability for a marketer to be a one person shop and make an incredible amount of money with low- d o- U/ H1 R( @" P3 W% O6 G, s0 u
overhead.
9 Y+ g1 z$ w) \+ e! B+ I联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.
. u6 Y. ?' E( x+ |6 G' VThe winners in this business are the ones with persistence when nothing works, who know there's' p2 B" ] R# d# D% `' L& N& |
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns. }% K, F/ S9 u( }# E
成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.3 ^: \9 e5 V6 P6 }
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
- G4 x& ^7 b0 X5 M7 A3 J: o8 ]stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
- ~! L1 G& c6 z8 O冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.9 h, I. q( \( V, b6 p
Most of these things happen suddenly and without warning, and they all contribute to the amazing
1 S- C, `6 U/ ilearning experience available to anyone with a few hundred bucks and the ability to open an
) G, z: x( {, {! `advertising account.! g6 t( Z- y# w- K/ L( X) ^) h1 @
这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.- T* H, t/ E5 T5 ?7 z$ H! P
Your competitors are willing to work at this around the clock. This isn't a push button, instant business/ l% b4 A- O" B8 b& `
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet8 Z: I& N9 T' o! I
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
" u& Z$ N, l8 }, Ktrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.4 } d) ~1 @, M2 W5 Q+ o
你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你) s5 G: \& j+ n$ |# ^9 X- H
一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,
1 b9 x5 R! p E: q$ y% j尝试别的东西,失败....
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成功的唯一要素就是:坚持
. { x, k* ?! \( u
6 F0 C/ v- `4 T+ n+ g% K" S$ ^With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you+ s5 |6 D/ Z6 {1 T# m3 Y
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
3 A9 D2 S9 k$ r# Vstarted building.
" V; z. r, \5 h! X7 Y5 C! a. ]" W知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始7 R+ L, R% K+ r3 Q& e S, S1 F0 t
Things you need to get started:$ W" d% y4 r, W6 F. m5 c
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)7 `6 m# j v/ s% `, C3 \' ^
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
( d8 T/ A+ l5 M+ n. e, U& e3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)$ e3 i; r) L8 G9 i. d) a- A
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
# t/ L0 ?" f" bThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
( A: i" q0 y' W& C. c6 y/ Mwith PPV.! F9 H6 ?: T( U$ Y: O+ s U2 p/ m
在开始前你需要做如下准备:
2 a' `! Q# ]- E) k0 Z: m1、web空间-可是是一台VPS或更好的(例如 服务器)
5 V/ Z' r% M* `5 B6 w5 O4 q2、AFF的CPA帐号 p& C5 N% L- x g5 ~
3、CPV/PPV的帐号
0 H, o5 U- G8 c: C! d4、流量追踪系统(关键字/URL)
9 W* Z/ a+ o/ r7 K9 D本教程会从头到尾来描述如何运营流量
& b6 H! Y0 h4 ]" {+ g- b# \4 \Basic Getting Started Definitions8 W6 f) T5 [; e1 M; q
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more# G5 ~* l/ {/ C5 L
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
2 Z4 |: f: S) O$ n! ]0 O4 d2 U? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2" U. Y' }2 {) D: o( T! j' ]" M7 u; c
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).0 Q; n7 {8 {% R( f! d' Y" w% u
联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA' {2 m" j* A! I+ |, E+ F1 }8 C
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate5 N1 B1 T/ k3 o' N! h$ w2 X. ~0 E
receives a commission on that product. An example would be the Amazon.com Associates program,8 J% X l3 n! F
Comission Junction or Clickbank( D8 @: r4 F3 J& W, N
CPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)
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Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes1 j- {% a, ^( Y) \- o, d5 z
an action like filling out a form, submitting their email address, signing up for a service or sometimes$ a6 s6 r; a: k, T: n
buying a product. An example would be Ads4Dough or Neverblue.) f) b8 J; ^) Z6 x% l" a- h- ?
CPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品8 v+ X) u: z, W- d% ]
- I+ ~# } j0 k( ?Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
& M; D t! [- J9 Z- Uaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
+ R6 v4 ?& c! w% {* Grelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
, i% y/ B |0 X& e6 R- i! @9 Pright from the start can really help you.
! A- ~2 C& J H. w. t# jAM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多
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" c# c4 W, K1 L" pPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
+ C+ j: }" J; s0 din pop-up form through downloadable software on the visitor's computer. The advertiser pays per
4 r! J4 G% L+ n2 Yview, starting anywhere from .01 or .015.
; g" w+ F8 Z3 F' ^+ q2 R6 ZPPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费# s3 o9 Y- |0 ?( q# t
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In order to use this type of internet traffic, the affiliate can sign up with a number of different8 g1 m& y; j7 l" n8 Q% e& ^
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
" C4 a% ~) V! |: V; a& t$ F% uMediaTraffic, and AdOn Network.
8 g2 V" @0 Y+ j' N. j: s( \为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。2 |% T9 X8 G, Z! j6 b9 b3 B
Don't popups get blocked by pop blocker software?0 t, n- {! B' |2 z4 m0 W: Y
No. Popups are served in a new browser window as if the visitor had opened the new window
* p6 x* G6 H# }1 f1 r2 Ithemselves.
. g" d! p) \" m4 y! M不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样4 H7 o+ l+ `( s2 M3 N# R
How many popups get served to the visitor?
' [! l& y' F+ C& E" D. u% }The number of popups served varies depending on the PPV network. Some pop more frequently3 C5 y- l6 T- C5 E6 n
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by. k% B- G& i2 A7 w# G$ B4 l8 A
serving this kind of advertising, so they have to toe the line between keeping their software) A" d1 ~% R5 @9 a
downloaded and still making a profit.# h( J# s1 u9 {3 k& b
要给浏览者弹窗多少次呢?" z$ ^! @( ]2 c% x& Q* X: k
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。8 t( k, y8 `; B; l
Isn't this type of software bad? Why would anyone keep it on their computer?# B/ }( F( v" _. j8 c
No, this type of software doesn't harm the user's computer.
5 E& |" I8 w' n2 Q/ A) G! zCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
1 k; i; K$ d Q4 ^toolbars or videos to place the software on their computer. The visitor keeps the software in place so* w3 y/ G! A" T" E$ W$ e. t
that they can continue to have access to the incentive.
8 s/ L( t& \; V/ t0 {这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。
. p" v: B5 u6 D- m4 w, ?! F? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3) ^+ [( b4 a n
How to Get Accepted into a CPA Network; \/ W( j4 }8 D B9 F, T% Q
如何申请CPA帐户
: ^/ P- s; Z( m& L0 b0 e4 s' zIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
; M. `! s2 _$ u3 V9 B! T% Y1 Rto start looking for networks is Offervault which lists offers and lets you compare payouts across
; [5 u7 k' p; Qdifferent networks.; x3 o6 M* ~5 g( k
为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。' P# U5 R& h% H( _" o5 j. ?5 \9 a
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
, R7 t" ?+ s* F) D5 f& O4 Tapplication and be as specific as possible about your promotion methods. Usually some time after4 X' T. F# q( N% v# S
receiving your application, the company will call to interview you. The phone interview is a critical& g& s& v) I& S
part of the application process, and most networks will deny your application outright if they can't get
# [- p* s6 M @( e, ?/ R" L6 |: yyou on the phone.
5 P% V% \4 \' k6 l" K7 z# y一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。
. X7 A( ^5 r2 O* y V8 DOften, the person who does your phone interview will actually become your affiliate manager after# P/ Q- O" |1 ~; Z' `
you get accepted, so it's a good time to put your best food forward.
2 x+ Z; ^9 g+ i7 P通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。# a) | o8 u# |: ?# r& a
You might not relish at the idea of someone grilling you about your internet marketing methods over
4 W+ Z( `% w; L& j- c' s0 o6 w$ Zthe phone, but trust me, this part is critical. Have answers in mind for the questions:' q6 o0 D _6 b) d: p5 ^
What methods do you use to market offers?
/ ?% G$ M$ [) g$ d# MDo you already have a website you will be using?6 i$ W+ M4 S% a/ n
How much is your advertising budget?/ F5 ^, ^. x" r/ I
What other networks are you a member of?
* A* i/ B; a- F. i2 ]9 ? ZWho are your affiliate managers at these networks?
: Y3 J/ E0 v* I1 b- _# n4 { VDo you use social media (Facebook, twitter, etc.) to market offers?
- ~0 [- R" E) v7 G# |How much traffic can you drive?3 |3 V6 Y) W* s/ A; @& b
Do you have a personal recommendation from anyone who is already a member?$ }9 \2 C. |# f5 Y; t* Q8 s
也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:7 w" ~ b. ~8 z' i( I) H$ _
你通过什么方式来推广offers
, g8 m# M: X; d& \( S你有自己的网站吗
- J# {, T, c. b, w) J2 ~你的广告预算是多少8 v0 K& P' C0 @7 H1 n( @, q
你还是别的哪家联盟的会员
' ^" |% ?7 X7 S' x8 N3 X& o1 U! {那些联盟的AM是谁
( h0 H, i# i) ~: s' A4 A你运用社交媒体比如(facebook,twitter等)来推广offers吗' }/ @: J% z$ I/ r
你能弄到多少流量
, A( A R; H+ n' [7 `Once you provide satisfactory answers to these questions, the network will approve or deny your* s. Y& L( n. A( R
application. If you get denied, just keep applying or call someone on the phone and try again. Be: T( f, Y. ?! f9 O
persistent. Also, getting a personal recommendation from someone who is already an active affiliate7 z1 a, g! g, u! X9 ]* T- Y. O, r
for the network can be helpful.( x: c0 L. j7 X* ?4 {; k8 b' n
一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。
) f0 r8 r1 X! k, d0 ^$ M1 G. U5 jTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate, u& r# |+ N6 t9 Z) P g. X9 F
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network7 k9 e: `0 w+ l2 s) w" Y
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know5 C. {. ~: r* T/ G
people can open a lot of doors as far as networks are concerned.
. g: m* T# i) A f$ N5 X在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。# v9 f% M& L$ G! V$ y+ Q5 N3 m: r
After You Join a CPA Network! o# m7 M m6 X
加入CPA联盟之后
3 f# u5 Z" G( @9 }/ @5 vOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager1 U; z: o1 E8 A! C1 k% @
and make an attempt to get to know them a little bit.
~, W! c% X7 c" ]) N; r9 n一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他% W: Q( o0 s' E. }
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their) K0 _& O# A6 k9 B- B% y
weight in gold. Start feeling them out from the start and try to get to know them. Once you get& o0 b/ H8 ^7 O2 Y0 y( e
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4) x1 C/ _! v, J; j& w& z' K/ d
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
, H: z0 p3 ^3 S! |: m4 P1 H9 rbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus& J4 O# `0 k0 J# o) `$ U5 h9 F" W, {
email.
/ g/ _- S3 r2 j4 c2 X坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
" d# e- F! [) [5 \& h6 _For more helpful info about dealing with affiliate managers, check out:
; n* H7 X- l5 j3 P& d& P. G更多的关于如何和AM打交道的文章请看:* a" e4 t% \" v5 }/ M; S
http://ppvplaybook.com/blog/musi ... -affiliate-manager/ @- H7 s9 F: i, H
http://www.mrgreen.am/affiliate- ... iate-managers-want/
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