本帖最后由 top888 于 2013-3-10 21:17 编辑 - v8 K" z9 F* Z0 T
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原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考7 V9 ]" T! t- X) ~9 m5 S
本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单- k( P3 H( g" C
如果觉得有用,请大家给点广告币,谢谢!!!6 {4 p) ~( [2 O( [0 O
Newbie Guide
6 A: ^7 j- H/ }/ VPPVPlaybook.com
' W6 t# |. q5 m! UTracy Shaffer8 X& a, J9 L/ d# }
David Ford
9 B( ]( D( \( C! S# X1 @ u? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
K1 S3 H: o I- DGetting Your Mind Right to Start Affiliate Marketing, K" D3 T) Z3 n/ A. C
正确认识网络联属营销- {" ~; s& G" n1 ~$ h
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an7 {2 i1 D c% k, o. e$ x P. }
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
9 o$ r3 Y+ [: Z9 t% D' lyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing' B' J3 j( s1 i" E
with any success, these claims are laughable and far from the truth.
6 k, r+ F- D% V, {( C关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.5 w, y/ i* B/ F; s# \) L
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash9 e) f2 O& j( f' q
flow management. The main benefits are the low barrier to entry compared to other businesses, and7 k) r' [" D: O1 N/ _; g4 h
the ability for a marketer to be a one person shop and make an incredible amount of money with low
7 Z) r$ D" Q6 aoverhead.
. z' D- A9 A& q9 k联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.* {$ w: k. L H
The winners in this business are the ones with persistence when nothing works, who know there's
4 A/ V+ M) z1 ?$ b: lplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
m! \0 g8 D9 R成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
, {2 X. h7 c' W# w* HThe cold hard reality is this: virtually everything in the space is changeable, what worked today can+ e( Z% S W" P4 v6 W
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.$ d @, D4 N" L W7 m/ {
冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.
' V! N% N4 H6 P- t" P+ h8 mMost of these things happen suddenly and without warning, and they all contribute to the amazing/ ~2 Q6 C1 v2 h- K1 A# N
learning experience available to anyone with a few hundred bucks and the ability to open an
# [* d; Z, z5 nadvertising account.5 s* L1 }$ f( G
这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号." x4 t) X* t, ?: a
Your competitors are willing to work at this around the clock. This isn't a push button, instant business. I$ x7 {% N$ D0 Q7 z% u
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
$ z/ y2 ~6 u* X7 {- z$ M6 `marketing has spent countless hours learning, trying new things, launching, tweaking, improving,$ a9 v0 j( n; \
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.0 m5 r1 `+ b/ d7 r" b0 N
你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你
- M h/ ?. M$ ?* R$ |' P一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,# q" B7 Y! {, g% }; b, e# x
尝试别的东西,失败....# c1 X' [1 N8 m9 e, a/ v
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成功的唯一要素就是:坚持
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/ O/ _. @) T% z$ g0 [With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
. z/ y: A6 u, j% G" t8 T k- zstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
9 N- v3 I" d: p7 L) K9 Ystarted building.) E, K3 m2 r/ {9 h
知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始% Q: Z3 ]) c1 h; V9 t' r
Things you need to get started:
' j6 X% i* Y! e1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)( j1 c. r0 [; o2 J) C a; E
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)9 {! n% S5 ]3 g
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)- d" W7 f5 n# J- ? {/ ~
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
. P& a& R% ?4 Y* CThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
+ v" B- A( Y6 Y: b, ^2 C0 s# twith PPV.
$ m1 ~0 j1 ] Z* e在开始前你需要做如下准备:3 r2 Q n# _6 a6 B& a
1、web空间-可是是一台VPS或更好的(例如 服务器)
# z4 B- F# M$ M0 d( B2 f2、AFF的CPA帐号
3 X$ Q, A6 x+ @- g" I( X. h3、CPV/PPV的帐号0 o3 Q: W. u* J" a: f
4、流量追踪系统(关键字/URL)' h0 S0 T; K$ v9 O5 v
本教程会从头到尾来描述如何运营流量3 F; v( `$ I+ E4 h- H# {/ G
Basic Getting Started Definitions
7 F! @! K3 Z' n S4 |" K2 zAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
$ w" u: K# ?( K( aaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
7 ?3 l% |% z1 h? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 24 Q! t9 A/ O( ?, q! _# Q' a% n! ]
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
- @) K1 m& {: w+ t联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA7 o o5 e3 ?- s( O' |. C3 `9 S
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate, {# d/ X4 w: N8 ]! X; V6 r, i
receives a commission on that product. An example would be the Amazon.com Associates program,' y2 G4 ^" y2 {2 [; `
Comission Junction or Clickbank
0 k3 J* R7 M( KCPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)
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Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
, Q v" `7 s8 O9 ]4 L: }an action like filling out a form, submitting their email address, signing up for a service or sometimes( {" E9 V8 L% t' {
buying a product. An example would be Ads4Dough or Neverblue. N& K; v! o0 z8 f. x
CPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品
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Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's* \2 o% \, K# p" K4 ~; ~5 Q
account, getting the affiliate approved for offers, bumping payouts and just about everything else
6 S6 A& E( G* N. y# t" M: urelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
! G4 G: l6 t: ~right from the start can really help you.5 G- \/ Y9 y6 `* d! N6 W1 D
AM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多6 ~$ K, L$ z9 l1 Y+ z
* N' I, L S, u4 I {" H0 [0 [+ }PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
4 _6 n8 c+ W0 u) ^4 z6 d/ f* `in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
. e* @1 |$ [6 X% L0 }2 ~: @view, starting anywhere from .01 or .015./ G7 d, N6 e/ D4 V& Z
PPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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In order to use this type of internet traffic, the affiliate can sign up with a number of different
3 {. P `) _& b$ ?- Z9 _) Qcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
$ m; b2 L0 h. a) E0 _& [1 V4 eMediaTraffic, and AdOn Network.
- ^% ^. k$ h; N, _, |' s为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。 m7 F/ ?- E h7 Y
Don't popups get blocked by pop blocker software?- Q* U; s% Y8 v" v1 E( [* F
No. Popups are served in a new browser window as if the visitor had opened the new window, q z' h! g" h, A6 j0 h8 _' g
themselves.
9 Q3 V, {7 J6 f不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样& \) y$ q) g y0 E5 t4 z( d' S
How many popups get served to the visitor?
- c4 i; P w# X* V2 ]: _The number of popups served varies depending on the PPV network. Some pop more frequently
1 p, u: [) H/ K8 z% p9 h0 L+ Q$ f(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by4 O- I1 H7 |7 _6 h4 b2 `
serving this kind of advertising, so they have to toe the line between keeping their software
0 @1 ~* h/ Q3 edownloaded and still making a profit.5 S, u& y7 u. n5 n- z4 A @( L
要给浏览者弹窗多少次呢?9 U# C* I d! Z) I* s8 n& P' g% s8 y
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。4 X2 }. O- M# t' Q" b
Isn't this type of software bad? Why would anyone keep it on their computer?
* O, u" o; E. @4 {, _No, this type of software doesn't harm the user's computer.
* x; O) k0 n; F' oCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,& H; T7 @( P* T& f# G
toolbars or videos to place the software on their computer. The visitor keeps the software in place so) H! G9 \6 I- F; T. h8 J
that they can continue to have access to the incentive.* q& e: M7 k* f" q W. H/ v' h( q
这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。- u0 P7 Y6 j2 j0 b% O( o
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3 q4 r, ?0 a! A" B e
How to Get Accepted into a CPA Network
) K9 r, |. P& e; |1 ?) a如何申请CPA帐户
( s, n5 Y& Z' s% S5 q* cIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place$ h, c3 E; `9 c5 t# g
to start looking for networks is Offervault which lists offers and lets you compare payouts across
9 O1 r& ~! O/ U! Jdifferent networks." k, T2 i+ {6 z; w& t
为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。7 [3 N. J) u/ t+ W
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
, U' N8 G" Y n3 j% R9 [* ^' oapplication and be as specific as possible about your promotion methods. Usually some time after- Q% ^5 N0 n) _- d/ d7 U
receiving your application, the company will call to interview you. The phone interview is a critical* e" W9 S m* q! U6 j) o
part of the application process, and most networks will deny your application outright if they can't get' Q1 i6 H# P0 X: | T2 I" T
you on the phone.
& q! [5 E3 O9 `5 K% Z, l8 o+ `% j一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。
3 c1 Y! o, m$ a1 H- S6 D7 wOften, the person who does your phone interview will actually become your affiliate manager after
" M' F3 u( m( i6 c# gyou get accepted, so it's a good time to put your best food forward.4 a' P, F/ \0 j- l8 V. V
通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。
# y% [4 r4 `5 g) ?0 C' k, Z1 ^You might not relish at the idea of someone grilling you about your internet marketing methods over
7 T% o- W4 {, f" ~5 w6 M9 z2 Ithe phone, but trust me, this part is critical. Have answers in mind for the questions:9 p+ j, d' s' p4 ?1 g
What methods do you use to market offers?
% q( x0 n6 h- h6 N( ], B- @Do you already have a website you will be using?4 z, `) n" J+ h0 r; j
How much is your advertising budget?+ m( v. M" u8 r1 Q( e6 ~3 B1 ~
What other networks are you a member of?
N' G# Y% L5 a) }& m. X2 |1 EWho are your affiliate managers at these networks?; S, Y3 M& U% M; q; m/ o# R0 ~* [
Do you use social media (Facebook, twitter, etc.) to market offers?8 P. Z. A' B0 ^% N) S* {- T
How much traffic can you drive?# b# O# A# o* L$ U( W) Y& X0 k
Do you have a personal recommendation from anyone who is already a member?. y1 K4 y$ D5 _) z, C0 ?- e. s
也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:
5 Z! t% K! g1 m! L( l4 N你通过什么方式来推广offers
( |( O- V1 m2 Z$ n你有自己的网站吗7 i+ B- r$ | R& o
你的广告预算是多少8 e" e2 K1 U- y
你还是别的哪家联盟的会员
7 W3 v8 @4 Y' g5 Y) {' t7 V; r那些联盟的AM是谁* C3 r' ]% v, a- E- I
你运用社交媒体比如(facebook,twitter等)来推广offers吗
; z! E) R X) y, x* F4 E你能弄到多少流量( T' s4 }8 I$ R" |+ w& m
Once you provide satisfactory answers to these questions, the network will approve or deny your
0 T1 |, q6 Y' T Tapplication. If you get denied, just keep applying or call someone on the phone and try again. Be3 K) R5 e4 D, K" u% E
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
) X2 f, Y1 D1 ?7 Vfor the network can be helpful.
+ l' Z* c9 j3 G/ Y& _0 ~% B+ E一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。7 a5 \9 ~7 ~: E
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate% ]" D5 g; V7 Q4 w4 E b' a/ T( @
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network2 b! P. A. i8 v/ O m
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know! O; i) q* [- w4 {9 P& Z" V* I7 a
people can open a lot of doors as far as networks are concerned.
6 E/ J7 U0 a7 h" O) Y6 h在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。
$ A& F( \' k$ w" P1 L5 C7 pAfter You Join a CPA Network% Y0 R, c6 ?* [0 X" U; q
加入CPA联盟之后
" W2 b3 h- B/ J ~9 yOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
" W$ P. P) K6 fand make an attempt to get to know them a little bit.7 o2 o1 K, |0 F" _! O, B% o& t
一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他2 _& n+ d& A7 g& E$ ^0 R( z% j
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
2 U+ a& I0 n- i5 s Xweight in gold. Start feeling them out from the start and try to get to know them. Once you get- g& ^1 y9 F3 u" t5 T9 d
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4% f8 }! n, r) T4 e2 t
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout& ^' q) @2 D* ?' x$ j, r1 L
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
6 i s4 N1 v8 c; ]4 t& C _email.$ b: ?0 D2 f$ z8 c) Y) L0 `
坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通% f+ V' i6 C% i
For more helpful info about dealing with affiliate managers, check out:) U w. ^6 N' \+ L" S% P
更多的关于如何和AM打交道的文章请看:
$ N( I; Z1 G B2 V1 ?http://ppvplaybook.com/blog/musi ... -affiliate-manager/( M6 u# O' ]. Q( ^( E
http://www.mrgreen.am/affiliate- ... iate-managers-want/
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