本帖最后由 top888 于 2013-3-10 21:17 编辑 . {: W" _8 a2 Q
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原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考- L/ X0 Z; i. U! z! U/ H
本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的，我没图所以也就没翻,但该部分比较简单
) l# Z+ \; ~- ?# @9 a/ u如果觉得有用，请大家给点广告币,谢谢!!!# u! v6 j9 D& ?2 K
Newbie Guide7 D. `8 V4 E f; ?
PPVPlaybook.com0 h4 N! f# V1 f1 U! d) X- X) O, N
Tracy Shaffer& q9 B7 p! e0 o8 f6 F
David Ford4 w& Y% x6 N1 Z- j: _! O
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1 J9 V' D- ]. G( f3 T
Getting Your Mind Right to Start Affiliate Marketing
: W7 J. S5 `# y, A) E& J6 h% q# _正确认识网络联属营销& m' l9 n1 F# W* W; f
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an. G B8 W; R, q, t! C3 w$ O& l: r$ J
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
0 _* b `; Y9 a3 L# P+ ]+ F6 |you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
0 \* k: \4 o5 W* @0 j6 [1 _+ k$ iwith any success, these claims are laughable and far from the truth.% ]" R0 a9 f6 E& ^
关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
/ h& S0 J% z" f) {5 F9 x( _$ qAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash6 P& ]& x m# P- h! |5 ]& J# z
flow management. The main benefits are the low barrier to entry compared to other businesses, and! X% W, j; {8 U6 e' j) K2 V
the ability for a marketer to be a one person shop and make an incredible amount of money with low" z. E/ c) N3 Z% {! J
overhead.
1 S4 D y1 k5 z7 v# i$ s! d+ T联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.
! W6 R, P k" s2 Q8 Y h% |The winners in this business are the ones with persistence when nothing works, who know there's4 }" s$ M5 I) R3 D7 U* C* q k
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns. d7 j! P/ { [# B- t
成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.( D! Y9 I: m8 r, A7 |
The cold hard reality is this: virtually everything in the space is changeable, what worked today can! n. y! p9 U: o( `9 _8 w
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
5 \4 ^6 }4 G) U冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.
' b) ^* T+ s1 Z/ DMost of these things happen suddenly and without warning, and they all contribute to the amazing7 `4 B3 ~; f; l4 F7 L
learning experience available to anyone with a few hundred bucks and the ability to open an
/ n( ]) m8 l2 U. hadvertising account.% `5 k$ D, I9 i x, g N
这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.
+ s/ X' B) B1 dYour competitors are willing to work at this around the clock. This isn't a push button, instant business
* a- ?4 c2 c q, Bwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
: K& L- n( K r% q" v/ V( D' Tmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
7 n8 Q5 i, W; Btrying something else, failing. There isn't any guaranteed recipe for success except this: persistence., B6 d) g( Z% h# ]2 V0 b- G+ c2 [
你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务，瞬时的商机可能让你
+ I. O* j% M- _1 c一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习，尝试新事物，启动，调整，提高，
) f V/ _4 t8 x* z尝试别的东西，失败....8 j9 Y, M* Q1 _# U) g' ~
9 S7 g; a4 O/ i; c6 L
成功的唯一要素就是：坚持
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. Y! y6 s. ]) c) n. T a4 v; `With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you7 Z! T1 \, v) c. @; Q! O4 Y
started building PPV campaigns right away from start to finish. With that said, time to jump in and get$ g8 k. |, w% N, ~; t: u
started building.5 L' v' s) g( E, T
知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始3 F7 f$ }" H' Z
Things you need to get started:
- j y" t' k: t+ F. ?1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator) q2 b7 w! G% t" f
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
9 q2 K, K7 ^& I/ m3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
6 ?% j3 w( P) g# z4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)4 i5 b7 p1 T; u/ r/ P! p/ H Y7 C- M
This guide describes from start to finish, how to get started in affiliate marketing by running traffic9 W$ ?6 {2 S9 z r
with PPV.* n" M0 P0 V* T: E! f* n
在开始前你需要做如下准备:
1 p7 [1 O1 u7 h9 K1、web空间-可是是一台VPS或更好的（例如 服务器）
* |, t7 n" M4 m2、AFF的CPA帐号
4 S( V+ c% L9 o& h( ]3、CPV/PPV的帐号
2 r" J" z+ @* z) M% A( g4、流量追踪系统（关键字/URL）3 N' A" k4 k0 g) g8 l' j% r/ ^: L
本教程会从头到尾来描述如何运营流量/ ]9 h+ ^& t9 }8 Y+ |
Basic Getting Started Definitions6 u2 u7 l9 U8 }1 k$ q2 f
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more, ~6 e4 L: [) v- A; @
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main0 l& e2 j; ~: f
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 28 f, u' N8 l# y9 X& c2 |; D9 X
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).4 ^4 z0 \/ t( d! k# l t
联属营销的定义--是一个基于互联网的生意，这门生意的发起人会支付他的affiliates报酬，这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型，CPS和CPA0 T# u5 v g4 t, V( ~# h
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate" t! s8 m! r' l8 F# T" K
receives a commission on that product. An example would be the Amazon.com Associates program,
6 O- Y9 O' K( CComission Junction or Clickbank
! l2 u% Q% t1 XCPS---顾客每购买一件商品，affiliate会收到该商品的佣金.（例如Amazon和CB的模式）
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) I6 T3 c, D* xCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes9 P1 i7 s6 k% ~/ K' B! J- Q
an action like filling out a form, submitting their email address, signing up for a service or sometimes
! s0 _3 M- Q/ P& [' P3 i1 V, Dbuying a product. An example would be Ads4Dough or Neverblue.
+ X# ?! f8 i& t" e5 B1 a( w( ]/ tCPA--affiliate收到的佣金来自于浏览者完成某个行为，例如填写表单，发送了他们的email地址，注册了某个服务或这有时候买了一件产品
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, M; a" F6 s2 t( i! q0 {6 Z; }Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's4 i" s/ A) x4 k* l- y. H, ]; O
account, getting the affiliate approved for offers, bumping payouts and just about everything else
( v+ ?' J7 `7 P/ {7 A1 d3 {related to an affiliate's account at the network. Having a good relationship with your affiliate manager1 L6 }- q1 u6 v, z# N7 z
right from the start can really help you.0 o& F. {( m' }# p: K& g
AM--就是你的CPA账号的管理经理，负责相关事物，所以你要和他搞好关系，他会帮你很多
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* U; p0 ^. p8 |7 E2 yPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
- b' _+ |7 {6 J2 X8 Iin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
2 P) v4 a# e6 ~/ [view, starting anywhere from .01 or .015.8 y- i% Y& U1 X; G9 P
PPV--就是按收看次数来付费，也称为CPV，这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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: |7 `3 I) J0 ~6 U( B0 e* p" W MIn order to use this type of internet traffic, the affiliate can sign up with a number of different L* o; m4 J( b1 O, `' y {
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,7 Y4 J6 V! U& Y' _
MediaTraffic, and AdOn Network.
& _- X" C, w% H% e为了运用这种流量，affiliate可以注册大量的弹出广告运营商的帐号，主要的ppv运营商主要有。。。" s9 C) p3 i. o) y n
Don't popups get blocked by pop blocker software?
7 B" O3 ]6 ]2 P1 Z' X0 ^/ qNo. Popups are served in a new browser window as if the visitor had opened the new window
9 I8 [1 d9 ?+ v! i* e+ ^, Qthemselves.0 y1 S, K) N3 F6 b. Z
不用担心弹出窗口被弹窗拦截软件干掉吗？不用担心，弹出窗口的原理就象浏览者自己打开一个新窗口一样
* a, I7 ^7 @" b% vHow many popups get served to the visitor?
; o5 ?, j# A6 rThe number of popups served varies depending on the PPV network. Some pop more frequently
2 i N; X5 l! A9 W(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by0 [0 q1 i g# p3 {- @, {
serving this kind of advertising, so they have to toe the line between keeping their software
" ]. q0 x" B. n% Y2 _6 C, Idownloaded and still making a profit.
& B* n! z B/ N4 \要给浏览者弹窗多少次呢？
# {0 ^, Z" ]" M: u( S0 X该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱，所以他们必须保持他们的软件能被下载来得利。
; w/ s+ ]3 O6 Q' t& T, ~. f2 e4 P& rIsn't this type of software bad? Why would anyone keep it on their computer?/ G& A; n/ l$ ~- d
No, this type of software doesn't harm the user's computer.
+ @' i4 D' i0 A: p5 v( e6 i, H" kCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
7 J3 q0 p8 b5 g- V8 R5 i/ stoolbars or videos to place the software on their computer. The visitor keeps the software in place so
( d+ B! [( ^/ S/ r Cthat they can continue to have access to the incentive.
( T4 h1 r4 k7 w6 |2 r1 o这种软件不是很”坏“吗？难道有人愿意把这类软件保留在电脑上？不，这种类型的软件对计算机无害，而且广告公司会提供某些“激励”比如屏保，游戏，工具条，如果浏览者想使用这些“激励”，他们就会把该软件留在电脑上。2 N* M& o" ^- X( y' \( A& m1 p
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
( [) T% ?- S& G" \5 @How to Get Accepted into a CPA Network
: `9 f6 n5 y' ~4 v* ~% [如何申请CPA帐户
2 v$ e7 ]4 o; a, MIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place; P5 g: D. d2 d# Q8 \4 W
to start looking for networks is Offervault which lists offers and lets you compare payouts across, f/ Y" U; \. d, [! C3 I1 q
different networks.
/ O0 @2 U0 e& ?7 {, Z8 b为了得到营销offers，必须加入一个或多个CPA联盟，可以去offervault寻找，那里有offers的列表，你还可以比各联盟的价格。) M' }. P- F' V# K8 {4 n# p
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
7 A, j$ t1 o. W# I6 `6 q( t3 capplication and be as specific as possible about your promotion methods. Usually some time after# s/ F. [$ H% U$ o4 Z8 S
receiving your application, the company will call to interview you. The phone interview is a critical
9 h% x8 L: l7 n& dpart of the application process, and most networks will deny your application outright if they can't get
5 l# D) L" d. Y6 m; }5 ]) m6 lyou on the phone.
8 M6 i" S7 G2 r+ G4 V8 S8 e一旦你找到你想要加入的联盟，填写申请表，尽可能详细地描述你的推广方法。通常接到你申请后的一段时间，公司会打电话面试，电话面试是非常关键的环节，绝大多数联盟如果电话联系不到你，你的申请也就被拒了。
+ |8 F# R: L1 fOften, the person who does your phone interview will actually become your affiliate manager after( Z, l$ `+ q% u4 f
you get accepted, so it's a good time to put your best food forward.
) [, M$ C0 ^3 j+ Q: _5 d" P通常，给你打电话面试的人在批准你加入联盟后会成为你的AM，所以要把握好机会和他好好沟通。
2 M0 t8 }) v) U- ~4 L' ]% y/ LYou might not relish at the idea of someone grilling you about your internet marketing methods over. d: F+ h* [6 L# W4 B0 s8 {9 |
the phone, but trust me, this part is critical. Have answers in mind for the questions:. T& e- B8 \, T
What methods do you use to market offers?
7 L* _$ G8 \4 G4 C# Q# _Do you already have a website you will be using?' ]& }9 S. s1 `$ d, f
How much is your advertising budget?
, n& H: \8 w2 P2 X% {What other networks are you a member of?
5 @ w% U9 k* i! [Who are your affiliate managers at these networks?
' S! Z3 D, ]6 {* ]4 BDo you use social media (Facebook, twitter, etc.) to market offers?2 B' b: x1 d7 U D0 Q
How much traffic can you drive?( m( d+ l' x. ^2 E0 R r s
Do you have a personal recommendation from anyone who is already a member?+ j' y* `6 @+ }
也许你不愿意在电话中和人交流你的网络推广方法，但相信我，这部分是很关键的，以下这些问题你要想好如何回答：* {, L- }) s1 A0 J5 r8 A/ G/ v
你通过什么方式来推广offers* Y0 p1 V2 |( O9 a6 A- R+ f4 W
你有自己的网站吗$ K2 F/ T2 G0 g
你的广告预算是多少# ?$ @9 q; n; w+ ]
你还是别的哪家联盟的会员( y9 p9 |, O& r! z
那些联盟的AM是谁
$ W7 l" N% f: d& G1 v, P你运用社交媒体比如（facebook，twitter等）来推广offers吗
1 P; _: H, z) T+ t' n1 Z2 {. R你能弄到多少流量
; c$ B/ N( P5 J$ I2 }( y* YOnce you provide satisfactory answers to these questions, the network will approve or deny your
2 D5 {5 Y2 h# M- g$ h7 Wapplication. If you get denied, just keep applying or call someone on the phone and try again. Be- C) t- j, A% B# M% A' z. c
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
% M- F" K, R7 a; S# N1 Bfor the network can be helpful.# `; [4 L. ^2 x; D a6 \1 L
一旦你对这些问题提供了满意的答案，联盟会批准或拒绝你的申请。如果你被拒，继续申请，打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。
5 U& {0 u S2 N- a; P. e6 dTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate3 F3 U8 E4 s8 P. A" J
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network5 h4 |6 B2 y7 G8 W7 f
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know) o7 |+ h W% L* U d6 C. A/ P
people can open a lot of doors as far as networks are concerned.
9 t8 ?4 ^2 n- Z% }1 b在网络上多交朋友，有时参加affiliate峰会等会议是非常有效率的，要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员，多认识一些人会为你打开很多成功之门。! I# R0 B, X# D* `; E, {- w
After You Join a CPA Network
4 e$ M4 k/ [3 m- ~) g加入CPA联盟之后
0 A" o) U' ]9 a+ fOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
' k8 ^: ?+ O1 ~$ f4 R5 Gand make an attempt to get to know them a little bit.
$ o. I, ~ C5 | G- B! d9 ^一旦你注册了某个CPA联盟，那就多和AM接触，并要去了解他* F6 }) Q' y3 b3 a9 T( B
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
& D$ S+ _/ @7 ?, ~- [weight in gold. Start feeling them out from the start and try to get to know them. Once you get5 |& N6 F3 V. l9 e" M, |
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 41 V6 o1 i) ]+ k4 u. g4 w
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout% [% B& V5 E, y7 _- W" x
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
" p/ ~% [: j- j2 R. K2 W! Oemail.
, p5 X1 a7 D& ?; V, D坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通4 b$ t$ y1 h. A, A" `: X% i1 H9 x! m$ B
For more helpful info about dealing with affiliate managers, check out:
5 y0 U8 [& o. R/ b7 x( _更多的关于如何和AM打交道的文章请看:
+ J" c; P7 Z- B: \* Ihttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
, s- R7 z7 D- Y# N( K: K$ u: o! j& }5 Qhttp://www.mrgreen.am/affiliate- ... iate-managers-want/0 J, B1 G6 w n- G& _. e$ C0 X
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发表于 2013-3-10 21:15:17
楼主
发表于 2013-3-10 21:21:36
