本帖最后由 top888 于 2013-3-10 21:17 编辑 ( A& I) a, u X/ w0 I
' N1 D7 [) E# `
原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考
, [2 n/ ~0 v4 \/ E D ^( _( y/ t) w本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的，我没图所以也就没翻,但该部分比较简单
. @8 A4 W2 H3 V& \' _# i0 N如果觉得有用，请大家给点广告币,谢谢!!!/ x$ a. ]! E g/ G* ~! \" n E- J
Newbie Guide9 s: o2 V! g% r( D
PPVPlaybook.com" g1 N4 {/ ~7 R) ~2 F/ R9 e
Tracy Shaffer
, o& g- S+ V# s+ T) w- ^, IDavid Ford
% h. k' z+ j7 _7 v4 z3 B1 D; R7 u? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1 q7 z7 F$ r' V/ s
Getting Your Mind Right to Start Affiliate Marketing% b8 k) N) Y: a j* W, ]6 w
正确认识网络联属营销
2 C# d2 b3 @, K5 P' }The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
6 c" P" ~% e( y3 ?' hever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where4 W2 |/ n- b* ~% r% d
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing3 o: _/ ]/ Q/ E6 h% r9 O
with any success, these claims are laughable and far from the truth.2 K! H* U, ^+ ~- u1 m. H' @# i
关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.( y: E+ n' c" H) E( n% H; d& Y( x1 s
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash) O: W, N+ N! ^* z3 G) w5 c
flow management. The main benefits are the low barrier to entry compared to other businesses, and
, j* q0 y: m1 m1 f4 B1 u* r2 ~the ability for a marketer to be a one person shop and make an incredible amount of money with low+ I9 N) E, d+ x
overhead.0 I' W; q* r9 k4 H6 p. u
联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.* N8 F' j+ x3 E9 v+ o! p
The winners in this business are the ones with persistence when nothing works, who know there's) z: Z! N( c$ a3 l ]7 j
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
2 x# q3 Q" p- Q; z/ E成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.2 [# ^% p# Z0 P
The cold hard reality is this: virtually everything in the space is changeable, what worked today can, q) [$ _* ?7 L, ^
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
7 G; |* O) P& [冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.
- J1 Y0 R* V; \" ^8 T9 Z; RMost of these things happen suddenly and without warning, and they all contribute to the amazing
, `' \6 E( @9 Xlearning experience available to anyone with a few hundred bucks and the ability to open an
9 p' Z) s# a$ t7 R, e$ i4 Padvertising account.: h( t7 s1 n# f! T
这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.8 l: _. R& R1 I; ^+ M$ k( u3 o
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
( _4 s! P1 b4 W- Bwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
. Y% F! | a% v3 A0 y* s$ }$ {' D6 emarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
8 S$ I; u# M. e8 strying something else, failing. There isn't any guaranteed recipe for success except this: persistence.. O6 v( p* B7 e
你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务，瞬时的商机可能让你3 S/ E# U- r J7 r
一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习，尝试新事物，启动，调整，提高，4 e# w d9 f3 i4 R% _! G0 M& N
尝试别的东西，失败....! ^, J3 g) b% R( T
# c8 k) v2 H& }" R f. w: w
成功的唯一要素就是：坚持7 @% ?6 x' j V* |( _
4 n1 k1 z) l0 S" hWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you6 \0 @% s% A% W* s0 u
started building PPV campaigns right away from start to finish. With that said, time to jump in and get( I6 Y/ ]/ C W
started building.
# x1 B1 G4 p# {4 i7 Q知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始
; d0 |: }% ~7 tThings you need to get started:
" z& x. S! `: {9 ]1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
( T: O6 X' F6 T% m( k2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)0 q1 v# ?1 y; d1 C5 v6 V7 @) F
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
7 h# A& B! f/ e5 D1 E$ g# \4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab): g, N, f6 E; Z
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
- A: c$ h% [' W% R" |" ewith PPV., e( x$ _. ]9 R
在开始前你需要做如下准备:& t9 A& y# E, V$ s4 t
1、web空间-可是是一台VPS或更好的（例如 服务器）1 ]8 ~3 J7 Y* z
2、AFF的CPA帐号
+ d/ _* c, b& c3 f3、CPV/PPV的帐号
* C" R7 v* G4 d; E7 E1 j3 E8 Q4、流量追踪系统（关键字/URL）
+ Y' ^( q z: ^0 a P本教程会从头到尾来描述如何运营流量
- Y$ ^ n9 y% r( B$ p- T1 RBasic Getting Started Definitions# j: K+ d$ h2 [1 m& D
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more2 E& c, p, x' D3 t/ T6 ^
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
0 O: F2 W% n4 p- V) V: T? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2: k# v J. e$ c- W# ]1 p
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
5 X- @. o5 [" w联属营销的定义--是一个基于互联网的生意，这门生意的发起人会支付他的affiliates报酬，这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型，CPS和CPA1 [9 A( [! V/ V4 e0 L
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate) G; T) T! P2 V1 G
receives a commission on that product. An example would be the Amazon.com Associates program,! C+ N% T8 L/ v B, L- K
Comission Junction or Clickbank q' E& ]3 }/ w Q) m& F
CPS---顾客每购买一件商品，affiliate会收到该商品的佣金.（例如Amazon和CB的模式）4 D) G* I% P5 \; q8 G' l
3 Y, g4 k6 W# L3 M( y! I4 r' H
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
1 P6 a, s2 b* q B0 @an action like filling out a form, submitting their email address, signing up for a service or sometimes+ Y# A9 p9 q9 B
buying a product. An example would be Ads4Dough or Neverblue.9 g `9 U' K& H2 T% O% F
CPA--affiliate收到的佣金来自于浏览者完成某个行为，例如填写表单，发送了他们的email地址，注册了某个服务或这有时候买了一件产品 F) F, w. {2 f, ~6 [
. f* y+ k" I4 X1 P& T5 I6 s
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's1 h5 g" C1 c" ?4 _3 [/ y( N
account, getting the affiliate approved for offers, bumping payouts and just about everything else
+ ~3 M2 Z# t4 i, }+ \+ w& L, urelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
. Q6 C i" e# c3 G; F( lright from the start can really help you.8 u2 \5 Y* q# m0 q3 E
AM--就是你的CPA账号的管理经理，负责相关事物，所以你要和他搞好关系，他会帮你很多1 p8 i8 [/ T, o6 E, E* e' l! o
3 H8 j5 R) \, W. ^, f+ l6 }- O' {PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
% Z5 }% ?2 c: n# R0 @) L1 nin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
) { {- S, |, B7 B! L4 h0 I4 Cview, starting anywhere from .01 or .015.
: x4 v, N( ~( fPPV--就是按收看次数来付费，也称为CPV，这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费$ L8 S; t7 M2 }, Q
# Z2 z, ^9 ~1 T0 |* e1 B
In order to use this type of internet traffic, the affiliate can sign up with a number of different! f0 w, ]5 q" R/ T3 v
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
& y, B0 y, T6 [! Q- ]MediaTraffic, and AdOn Network.) Q% h, U8 W' T% a, G% e
为了运用这种流量，affiliate可以注册大量的弹出广告运营商的帐号，主要的ppv运营商主要有。。。
- v: h" m x1 c. g* JDon't popups get blocked by pop blocker software?/ A; H+ V) Q* v2 {$ P) {
No. Popups are served in a new browser window as if the visitor had opened the new window
5 D b C u( ]. bthemselves.
M' @' Z* _- W6 j, |/ }不用担心弹出窗口被弹窗拦截软件干掉吗？不用担心，弹出窗口的原理就象浏览者自己打开一个新窗口一样
- B! Y- h* F% N0 | {! D) NHow many popups get served to the visitor?' H, q% k6 w7 Q1 S, X
The number of popups served varies depending on the PPV network. Some pop more frequently: D* H7 B/ H+ D( B
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
C" I2 I# i+ M Y8 _3 G! ?serving this kind of advertising, so they have to toe the line between keeping their software
' ]- O4 @, k$ X' ~downloaded and still making a profit.
- g1 f, p$ A, D( g9 Z( F7 [- u要给浏览者弹窗多少次呢？
$ p6 Y( L8 @% \" ?. C; R A1 ]该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱，所以他们必须保持他们的软件能被下载来得利。1 P `5 U, S7 ?# A
Isn't this type of software bad? Why would anyone keep it on their computer?
% I o1 H3 f" n5 { o9 ]No, this type of software doesn't harm the user's computer.. t, G. |! c/ y7 S+ W4 T
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
$ M) t2 t: d' Y0 y/ Atoolbars or videos to place the software on their computer. The visitor keeps the software in place so# f" l- U( N8 E6 U1 M- Q
that they can continue to have access to the incentive.4 \& E8 v Q) `1 o; ~4 o6 x) @
这种软件不是很”坏“吗？难道有人愿意把这类软件保留在电脑上？不，这种类型的软件对计算机无害，而且广告公司会提供某些“激励”比如屏保，游戏，工具条，如果浏览者想使用这些“激励”，他们就会把该软件留在电脑上。( N4 N V7 W# p7 P1 @; J; W! h# J
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
; V; Y, W3 W) P; o5 k9 gHow to Get Accepted into a CPA Network
' r4 Y+ O. T( }, p0 E/ L% o如何申请CPA帐户
, B5 K/ p. B$ z7 ~In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place x2 @0 U4 W; B- `" w4 V, P
to start looking for networks is Offervault which lists offers and lets you compare payouts across
t' k( X) J; X& \ y2 B6 ^different networks.
8 A# I, W [; O- g( {/ i! c为了得到营销offers，必须加入一个或多个CPA联盟，可以去offervault寻找，那里有offers的列表，你还可以比各联盟的价格。, D" }! ~$ \8 N8 q
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher). J2 d0 M2 f( G P0 V
application and be as specific as possible about your promotion methods. Usually some time after
, b. k$ F3 o7 Z- g( D/ b, d Treceiving your application, the company will call to interview you. The phone interview is a critical u9 L# d U) {4 I% E
part of the application process, and most networks will deny your application outright if they can't get& J1 |% K& B/ Q! o
you on the phone.) X1 E7 r3 w; H0 o
一旦你找到你想要加入的联盟，填写申请表，尽可能详细地描述你的推广方法。通常接到你申请后的一段时间，公司会打电话面试，电话面试是非常关键的环节，绝大多数联盟如果电话联系不到你，你的申请也就被拒了。! u: b* i/ k% _
Often, the person who does your phone interview will actually become your affiliate manager after
. s4 X) l. x N" Vyou get accepted, so it's a good time to put your best food forward.
$ Z: c& E( o; z1 K通常，给你打电话面试的人在批准你加入联盟后会成为你的AM，所以要把握好机会和他好好沟通。 N! e9 h9 }* e) J3 N3 b8 H% a
You might not relish at the idea of someone grilling you about your internet marketing methods over* D0 |" |+ D% Q* Z, _1 m9 t
the phone, but trust me, this part is critical. Have answers in mind for the questions:1 G+ Q/ h+ w7 a7 H& n0 i
What methods do you use to market offers?
1 Z3 @6 d7 t' ]1 Z; s, t% P+ }Do you already have a website you will be using?) C6 T: O$ q6 {: K' L( r9 J, l
How much is your advertising budget?
& W; W/ z7 E7 _' X- s9 JWhat other networks are you a member of?
. l" C% ^ V/ Y4 z. h- W8 jWho are your affiliate managers at these networks?( q' r; p. C O b- h# N
Do you use social media (Facebook, twitter, etc.) to market offers?
& d+ t' Q- a9 M8 y; e; PHow much traffic can you drive?- `' Q, Y- r) v% s& B9 h, [$ q" i+ x
Do you have a personal recommendation from anyone who is already a member?
* U2 t0 r+ q. j2 Q* J也许你不愿意在电话中和人交流你的网络推广方法，但相信我，这部分是很关键的，以下这些问题你要想好如何回答：
) u0 L5 u0 u- D你通过什么方式来推广offers
n+ F( k! m: C* Y4 i' {; \8 n你有自己的网站吗8 a: s: a0 ^+ q1 s
你的广告预算是多少
4 f5 g' g! [ r你还是别的哪家联盟的会员1 S- {' V4 u7 M
那些联盟的AM是谁9 I+ J! p8 c; e5 ?% f
你运用社交媒体比如（facebook，twitter等）来推广offers吗
0 g- l: N; F& ^7 m你能弄到多少流量
6 C% J5 O0 s: u: X8 DOnce you provide satisfactory answers to these questions, the network will approve or deny your
* i0 L' t. \( Qapplication. If you get denied, just keep applying or call someone on the phone and try again. Be! H. m% d( o# \. J: s' b8 ^
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
% r! P7 Z1 c0 r% W. qfor the network can be helpful.
% P! P& Z. i G3 t一旦你对这些问题提供了满意的答案，联盟会批准或拒绝你的申请。如果你被拒，继续申请，打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。
6 o0 X# H5 B% }( jTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate( u2 N& A+ b0 L* m3 Z
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network& R" u) _% }( {7 z6 p
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know }1 N. e* U/ s; A% {# s
people can open a lot of doors as far as networks are concerned.* `' x; F' v+ N* H4 R) B1 L
在网络上多交朋友，有时参加affiliate峰会等会议是非常有效率的，要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员，多认识一些人会为你打开很多成功之门。4 E7 ^& { u( k% K
After You Join a CPA Network
; _ Q3 w" H w G) L加入CPA联盟之后+ A7 Z8 V1 _' {- B2 `5 e0 @# E' P+ X7 A
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager& |3 Y2 o5 L1 k2 D' n
and make an attempt to get to know them a little bit.! x- u& }/ o% v1 E8 |5 Q" n% o8 @
一旦你注册了某个CPA联盟，那就多和AM接触，并要去了解他
& ?1 m# \0 G9 v. G! wFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
+ h' N" D9 k5 v s7 q" Pweight in gold. Start feeling them out from the start and try to get to know them. Once you get3 U5 }" @5 `, k& X
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4* p4 g. n5 ^4 |3 p2 a, d4 _% X
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout# k# n* d" _: [3 B0 j8 m
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
. g/ @- y5 d: @; [3 v8 remail.9 A: ?, V) v. o4 Y! G& l" i
坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通, k4 Y/ O: V* B4 L) k' l4 p3 s, S
For more helpful info about dealing with affiliate managers, check out:
' u4 z; w1 a8 l( a更多的关于如何和AM打交道的文章请看: q& O) ]4 a9 f
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
7 ~- O6 h# D' I- S9 G* a% ]) z! yhttp://www.mrgreen.am/affiliate- ... iate-managers-want/2 R( h6 D0 j- g
4 @' Y/ D7 ?) {! P9 B
8 E8 ~" ?8 D% G! y3 ?
% C( Z. M/ ~9 @ C |
发表于 2013-3-10 21:15:17
楼主
发表于 2013-3-10 21:21:36
