本帖最后由 top888 于 2013-3-10 21:17 编辑
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1 X4 w! E* J. J) ^2 ?原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考; f2 X5 g& q; D# w7 B. {
本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的，我没图所以也就没翻,但该部分比较简单
6 I5 q. F' A5 Q. \) N% ^如果觉得有用，请大家给点广告币,谢谢!!!5 }2 P/ c" Z& K3 E
Newbie Guide
5 X. M) E, i& i) APPVPlaybook.com
" s8 r: U+ H+ O* x9 r. pTracy Shaffer
7 j, T! q, x; i/ c; i7 H6 KDavid Ford
% `! U, y9 I8 R: q# B& {* r2 h! r? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1+ y0 d' m* G2 P" Q
Getting Your Mind Right to Start Affiliate Marketing* A: T" O( U9 ~; L
正确认识网络联属营销7 Y" \( m7 W; J; v+ F, w: P9 k7 P, W
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
, C$ }2 ?7 X0 H4 w% Tever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where) j$ f1 C5 q2 Y. B6 g( M
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing' Z w) N+ W7 b* h- @
with any success, these claims are laughable and far from the truth.2 q7 i5 p9 f" x( I
关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.0 _, r( S0 _1 i! V' W
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
$ ~& i) ?* W5 M& e6 @flow management. The main benefits are the low barrier to entry compared to other businesses, and6 l* o& @' ]+ H2 K$ P+ ^2 U
the ability for a marketer to be a one person shop and make an incredible amount of money with low
9 ^$ t& A1 c* b" Soverhead.
, F5 U7 d! r; P/ p2 g& \9 e联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.: T5 y8 c. N* z6 H5 I- ~; [2 _
The winners in this business are the ones with persistence when nothing works, who know there's
0 w4 u, e& T, n0 d, Z/ p% xplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
6 |% Z2 [; f- K成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
& J' a# Y1 [) {$ l. `The cold hard reality is this: virtually everything in the space is changeable, what worked today can- i% U' D B: k+ |2 @6 v) m" m( e
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.! I; k7 x- j- i
冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.0 S0 u! ]% M9 ]
Most of these things happen suddenly and without warning, and they all contribute to the amazing
! \1 N' W* C$ u9 g/ ~6 Jlearning experience available to anyone with a few hundred bucks and the ability to open an/ _4 Y9 `1 b i# p2 b9 b
advertising account.4 U# X% I1 R8 R' Z
这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.# r @, A3 ^( ^8 c
Your competitors are willing to work at this around the clock. This isn't a push button, instant business7 s; a' b% ?$ ]! j3 q! d2 b
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet5 W# @) a( u8 b8 l+ t3 n" J
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
2 b8 }! Z' Z/ `" etrying something else, failing. There isn't any guaranteed recipe for success except this: persistence. D8 ^% w# c$ n3 K/ g
你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务，瞬时的商机可能让你
; B- i9 c* a* J7 W4 V: b9 I一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习，尝试新事物，启动，调整，提高，! t0 b$ z, n0 o' G& T
尝试别的东西，失败....
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' \% @3 S1 r5 A- [5 b2 J) X成功的唯一要素就是：坚持
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With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you0 f) F7 R9 g7 k& B
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
; T/ e6 i/ ?* V. E) S3 w4 C2 Q6 z( \started building.
; l& Y r" k- H. k8 {1 ^知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始7 h% {4 D6 r4 j- B3 m6 a
Things you need to get started:
% p$ T: T+ `1 @' ?! V1 _0 J a, i1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)+ o% a5 o" r$ s% z; |- |1 G
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)3 O, i6 O4 e V+ S, e
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
: p4 [) ]5 c8 I, Z4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)1 m, l$ g# Q$ [9 R& P3 b
This guide describes from start to finish, how to get started in affiliate marketing by running traffic+ s, L a/ w2 U- i
with PPV.
+ w9 |: `) O, ?7 T* @" p/ z6 J3 ~在开始前你需要做如下准备:
% L+ N; b; @% j( j( C1、web空间-可是是一台VPS或更好的（例如 服务器）
: Q. W% g4 b2 V( Z0 ^% Z1 T' N* D) V2、AFF的CPA帐号
X% s6 Y! d4 n/ W3 K$ W3、CPV/PPV的帐号
0 w1 o( J( J* K; x( R- u, u: z: E ^4、流量追踪系统（关键字/URL）* `' B `7 t. S0 b
本教程会从头到尾来描述如何运营流量7 O; g5 k, }. U. z! W
Basic Getting Started Definitions6 Y4 ^/ p* ~ U2 c
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more+ h6 q+ X& Q6 z) P
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
3 v% V$ Q5 Q( D3 {8 B1 X a$ d: Y% ^? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
1 `2 H: i- g8 G) P" Q4 ptypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
; F8 |) e- _2 o4 F5 f联属营销的定义--是一个基于互联网的生意，这门生意的发起人会支付他的affiliates报酬，这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型，CPS和CPA
j0 [$ _+ j0 O& PCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
1 J0 B+ r( \: E1 Y8 i$ Y1 qreceives a commission on that product. An example would be the Amazon.com Associates program, }1 o3 g, R4 b) z7 M5 j( M
Comission Junction or Clickbank
4 \- g0 a) Z$ P6 D8 dCPS---顾客每购买一件商品，affiliate会收到该商品的佣金.（例如Amazon和CB的模式）, f2 _+ b# A8 Q& m
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Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
5 H; W u9 ^4 W6 J) k+ Ban action like filling out a form, submitting their email address, signing up for a service or sometimes! {+ D+ y5 [# M/ a$ y
buying a product. An example would be Ads4Dough or Neverblue.- g) K: t! k( O4 ]0 `
CPA--affiliate收到的佣金来自于浏览者完成某个行为，例如填写表单，发送了他们的email地址，注册了某个服务或这有时候买了一件产品/ s9 T5 X) e/ m) z5 P! b
+ J8 ?7 `/ {7 @0 ^+ e& g& H7 qAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
; a5 Z: z. I) [2 B. W% T9 gaccount, getting the affiliate approved for offers, bumping payouts and just about everything else1 I2 h. J6 i& K7 ~
related to an affiliate's account at the network. Having a good relationship with your affiliate manager: B' T+ X+ ?, b& q. o9 I- F
right from the start can really help you.3 o) b5 Q# u8 m7 f+ j9 Q
AM--就是你的CPA账号的管理经理，负责相关事物，所以你要和他搞好关系，他会帮你很多
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& D7 u3 M* Z W3 L8 ~) mPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
. ]5 @2 i% T; l, w8 t% sin pop-up form through downloadable software on the visitor's computer. The advertiser pays per5 Z0 r. O/ `* K# `& `# E
view, starting anywhere from .01 or .015.8 A( s+ n7 e9 P+ }
PPV--就是按收看次数来付费，也称为CPV，这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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- g0 b7 E- T2 T1 s3 JIn order to use this type of internet traffic, the affiliate can sign up with a number of different
|# S% d- f( J0 \companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
3 l# c9 ]: d8 b" e% |$ FMediaTraffic, and AdOn Network.. l/ L5 I% K% \" H+ |, x: V% ?
为了运用这种流量，affiliate可以注册大量的弹出广告运营商的帐号，主要的ppv运营商主要有。。。
$ ?( q/ K+ X9 H* yDon't popups get blocked by pop blocker software?
, N+ }% p/ Z+ g/ [No. Popups are served in a new browser window as if the visitor had opened the new window7 k. `& r/ @0 u) F8 {3 j
themselves.4 j7 r7 d# m, D# u, b
不用担心弹出窗口被弹窗拦截软件干掉吗？不用担心，弹出窗口的原理就象浏览者自己打开一个新窗口一样5 X2 B" P, F" H) E
How many popups get served to the visitor?$ b; n" [4 g) w5 k* _( g; D
The number of popups served varies depending on the PPV network. Some pop more frequently
3 d# L! n& V- S* ? o# H J6 D(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
0 n7 K, |2 @4 m& _/ ?4 S1 Wserving this kind of advertising, so they have to toe the line between keeping their software H i/ a# w* M
downloaded and still making a profit.
# J* v; F8 O: m6 V% x要给浏览者弹窗多少次呢？
6 P3 {6 }" d- o+ K4 {, Z该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱，所以他们必须保持他们的软件能被下载来得利。
- G- s6 v) J; ]' aIsn't this type of software bad? Why would anyone keep it on their computer?# ~" t6 Y9 x; `7 M$ v
No, this type of software doesn't harm the user's computer.- f% O) G3 z+ C, H- I3 B/ d
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
, {/ |' f2 Q( r9 L. X6 ~. \4 Q# Ctoolbars or videos to place the software on their computer. The visitor keeps the software in place so
9 g+ Z# c+ `% J6 p Lthat they can continue to have access to the incentive., s$ z2 z f, w, t' S4 D
这种软件不是很”坏“吗？难道有人愿意把这类软件保留在电脑上？不，这种类型的软件对计算机无害，而且广告公司会提供某些“激励”比如屏保，游戏，工具条，如果浏览者想使用这些“激励”，他们就会把该软件留在电脑上。
# Z6 x. b9 Z6 U! I' ]? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
- ^! h; A/ C' s( a1 S7 z. aHow to Get Accepted into a CPA Network
+ x1 |' Y9 K& [9 j: }" o如何申请CPA帐户* O& l, @+ V# a/ u0 w
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place( H% j% j9 r- q: L
to start looking for networks is Offervault which lists offers and lets you compare payouts across8 E6 y. g- m) @ @. ]5 i& s* @
different networks.
4 r& U. i! Y5 U$ }! E! j( V$ l为了得到营销offers，必须加入一个或多个CPA联盟，可以去offervault寻找，那里有offers的列表，你还可以比各联盟的价格。
, D' Y9 j; ?, @. e' POnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)9 s |& S# ~2 a% r% q1 Q1 ~
application and be as specific as possible about your promotion methods. Usually some time after8 E8 U4 e, ~7 }% E
receiving your application, the company will call to interview you. The phone interview is a critical" S0 V/ C: H8 E1 X+ B$ Q
part of the application process, and most networks will deny your application outright if they can't get u/ q% Y% V/ P! \- i7 e3 L+ B
you on the phone.
! [1 I: f3 y5 \' a4 B8 x& s一旦你找到你想要加入的联盟，填写申请表，尽可能详细地描述你的推广方法。通常接到你申请后的一段时间，公司会打电话面试，电话面试是非常关键的环节，绝大多数联盟如果电话联系不到你，你的申请也就被拒了。
* R- Y5 G. n; a+ X6 g/ wOften, the person who does your phone interview will actually become your affiliate manager after B! g: U: _- j$ _. D+ R, }! O; a- |
you get accepted, so it's a good time to put your best food forward.0 g) \! t7 p! O6 Y- {. {0 U$ g
通常，给你打电话面试的人在批准你加入联盟后会成为你的AM，所以要把握好机会和他好好沟通。
% B& S4 z9 G4 X U' d5 |You might not relish at the idea of someone grilling you about your internet marketing methods over3 K5 q" o# ^; l1 e& `2 L
the phone, but trust me, this part is critical. Have answers in mind for the questions:$ o! y* Q0 J6 ^% ^' n
What methods do you use to market offers?8 O, }( N' K5 n* K4 z) f/ F
Do you already have a website you will be using?* d! e5 Q6 _1 r# K1 u. f
How much is your advertising budget?0 y* {) M7 B! d0 o. ?6 U8 x
What other networks are you a member of?
( X+ t4 D# X3 v6 c! U- N y: VWho are your affiliate managers at these networks?
6 ~& ^5 B# s& w. K: I4 o# b7 YDo you use social media (Facebook, twitter, etc.) to market offers?
5 k, `: G% j* U/ ?( @* j# VHow much traffic can you drive?! r: p+ J3 i* c0 _
Do you have a personal recommendation from anyone who is already a member?
4 G: {% U; W( @$ B6 f' V2 [( X# R也许你不愿意在电话中和人交流你的网络推广方法，但相信我，这部分是很关键的，以下这些问题你要想好如何回答：# T) d' @" y3 i& |8 [( ^# B
你通过什么方式来推广offers |+ _+ E- x+ Q2 P' s
你有自己的网站吗
3 y7 n1 M, f" m( f3 q1 |9 N, F你的广告预算是多少
, C, k0 A8 Q" M你还是别的哪家联盟的会员6 @3 u8 J5 F( Y" z; P: k t0 M: S* D/ w
那些联盟的AM是谁0 d9 Z; l: m$ Q. y& y% L( M
你运用社交媒体比如（facebook，twitter等）来推广offers吗2 V, m; p) S7 Z: S
你能弄到多少流量+ n1 s& j, ~9 Z$ l* |4 ~( d: N6 ~2 R
Once you provide satisfactory answers to these questions, the network will approve or deny your# _2 ^+ ~5 m: M A
application. If you get denied, just keep applying or call someone on the phone and try again. Be
3 z. W, E" C u' S1 ?+ D2 z) i1 Npersistent. Also, getting a personal recommendation from someone who is already an active affiliate
; Y, q9 ~0 y5 D+ r- M! b3 B0 _for the network can be helpful./ d/ F- y9 C- w8 n* d1 K# O
一旦你对这些问题提供了满意的答案，联盟会批准或拒绝你的申请。如果你被拒，继续申请，打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。
& W$ C3 C: D, ?/ `$ k# d6 mTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
/ c4 S7 U& y% f' ^$ l* B; ySummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
% Q3 p. v( k' ]6 ^0 |. Kowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know# q8 r+ s1 n6 i/ Z0 e4 K, D
people can open a lot of doors as far as networks are concerned.
, Y+ l2 S% V: N( Y D- B: Q2 [在网络上多交朋友，有时参加affiliate峰会等会议是非常有效率的，要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员，多认识一些人会为你打开很多成功之门。1 k( C: Q2 ?, z$ S
After You Join a CPA Network
4 D8 g- p3 } g+ l8 i% |加入CPA联盟之后
. r- l( G+ M& n6 S" ?- H0 k: Y/ p. POnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
; l! A: M" D7 e: \% E+ tand make an attempt to get to know them a little bit.9 T& g: _ U! C7 H6 ?
一旦你注册了某个CPA联盟，那就多和AM接触，并要去了解他
% q2 {& x. M: \& {: Q9 sFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
! Q. Z* R; y% \weight in gold. Start feeling them out from the start and try to get to know them. Once you get
5 Q. |4 M1 b% q8 V* `? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
u# I5 H% p$ u- d2 W1 blarger, they can really help you with your marketing efforts, scaling campaigns and getting payout G2 p/ w$ E1 {( e7 K& L4 f
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus/ J4 F- d( N9 ?
email.
& `( @0 r" b+ i1 n坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通2 W7 X, q- V& \( L. k
For more helpful info about dealing with affiliate managers, check out:
. ]/ k6 v8 T( l" V; {. g( @: t/ @更多的关于如何和AM打交道的文章请看:% }9 J5 s- g$ C6 |; z
http://ppvplaybook.com/blog/musi ... -affiliate-manager/7 _4 z0 g# Q5 p; J- `1 n
http://www.mrgreen.am/affiliate- ... iate-managers-want/+ [2 X' T* N% ~4 u9 ]
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发表于 2013-3-10 21:15:17
楼主
发表于 2013-3-10 21:21:36
