本帖最后由 top888 于 2013-3-10 21:17 编辑 # R; B2 R1 z: _; }
0 z8 j/ A0 T, L4 I) B7 s& Y8 C7 {' f原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考+ O! e% B0 A/ p7 m& J+ s6 c
本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单5 @, A) y( B) v" t1 c4 S
如果觉得有用,请大家给点广告币,谢谢!!!3 `8 b9 z) n1 M/ q0 r
Newbie Guide
5 ~- Y% h4 d6 C H3 C+ S; UPPVPlaybook.com
5 c7 e) H: w' ?. X4 J3 ^, P+ TTracy Shaffer1 W" @& } R# z6 y+ S, I+ f# b' H: e
David Ford* ?6 L# ?/ E, H, ~ m& i9 `
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
, S" H' Z5 @9 Q9 r/ H" s1 H2 JGetting Your Mind Right to Start Affiliate Marketing4 i. T" n6 b! E+ h K
正确认识网络联属营销
5 [. G0 |$ T3 |2 A/ i( G2 }The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
3 J6 W M; n" P) N. kever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
5 ?# M* Z+ \6 ]( v2 |+ dyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing. F. R! U- ?1 e! ^5 L
with any success, these claims are laughable and far from the truth.
6 k' c7 Y$ a9 x6 x关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远., U$ ?/ t0 `: ^; G( m
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash/ @/ c. X. K7 S
flow management. The main benefits are the low barrier to entry compared to other businesses, and2 J$ d: f; |" p0 D L5 z8 _
the ability for a marketer to be a one person shop and make an incredible amount of money with low
' v# U1 a' @5 G+ }* T4 Ooverhead.
, ^, G, } H( ^' j" B联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.
* ]$ F1 ^9 L2 F# D( w9 @' I: |The winners in this business are the ones with persistence when nothing works, who know there's
+ Y, c% L) z# U, q2 vplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
~& ]: d# p8 `" q+ x; N成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
. h5 P# m% f& ^- k8 X* b! QThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
* ~% h7 N/ t! M0 sstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
9 c) _% ^- ^$ p7 q( j U0 V冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.4 q9 ?/ m- B5 i1 x% v& b2 W
Most of these things happen suddenly and without warning, and they all contribute to the amazing
# I: x r2 ]$ T( \4 r2 c3 Nlearning experience available to anyone with a few hundred bucks and the ability to open an; ^/ b- N, X" z4 g. l% x6 r' l
advertising account.7 x- C- X% `9 q
这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.% z% @8 W3 R4 s5 ~: j6 x
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
4 o" ]7 f. E& S! Dwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet, {4 G3 c. G- ^) _2 W& G) ]
marketing has spent countless hours learning, trying new things, launching, tweaking, improving," x: ? u5 |5 L, u& o+ v
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.( o b8 ]# F3 R C; i( T9 p% d) C6 g/ \
你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你
' {, m4 L" G- `) _, |一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,- J) d! h* D! J8 }. q2 a( c- E
尝试别的东西,失败....' b4 Q1 R0 r+ `- }8 M$ [0 G
- V6 h$ U& V) I% {5 a4 K) t成功的唯一要素就是:坚持
5 ?. G5 S' w( U& i- q2 K
: ]: a* C/ n: WWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you1 y1 \# Y* x8 n% j. [: s
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
# {! \( G8 A" S" z- {, L+ |1 astarted building.; x. v3 x( j! E: N1 Z% c* t
知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始# I8 X8 @& I, B; l/ C% `! t" C
Things you need to get started:5 p, y: i% t+ S+ n& Y P1 z
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)0 n& J! e5 A8 C
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)9 ^3 ^& n9 f& j, K/ g
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
. p. ?" e8 }) a$ g, I4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)( C5 ~* ?, z* J# W7 _3 o
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
5 S% H) H! n' ?' D2 iwith PPV.* C. W& c3 K( |4 S- ]5 H6 A
在开始前你需要做如下准备:/ D) |% M! d! p
1、web空间-可是是一台VPS或更好的(例如 服务器)
, C- Y8 d5 a' M/ H6 N2、AFF的CPA帐号, C9 ^8 T$ e( {! c9 @
3、CPV/PPV的帐号! g3 G" Z1 f* ~4 r1 z1 g
4、流量追踪系统(关键字/URL)/ X* i; @- p8 G) O$ i8 \
本教程会从头到尾来描述如何运营流量& E7 M% G) @" O7 k
Basic Getting Started Definitions
; y, Y. r2 J6 {) t. N. H) tAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more" j/ e8 {. s! Z/ v
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main$ @, G, B; j; c+ c( X C; E
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
" H, M: v! Y/ Q) N8 @( r6 c' mtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).! ]) Z8 i {( V3 A9 t
联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA9 N: ?5 k! b" ~8 g9 @
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
6 f- B& Z3 E) U/ m: y8 C$ ereceives a commission on that product. An example would be the Amazon.com Associates program,/ ^ E5 b! M$ ?* d
Comission Junction or Clickbank) `; y; y6 t$ r7 o* K( E
CPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)
( {0 ^2 N1 a* G! I& U! r ]3 X- d7 _' O+ T0 X
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes! b; Y6 ^) j4 l
an action like filling out a form, submitting their email address, signing up for a service or sometimes
8 G5 V8 D8 S8 M5 c5 Y. obuying a product. An example would be Ads4Dough or Neverblue.
9 O; `9 a* L n5 t0 o6 \% S6 lCPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品+ e" ^/ C6 C" l9 H' r+ i4 d) R
l# l$ y2 u$ s! i3 D7 z, W1 b1 p1 k- }Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's. x- B0 {, i7 ~
account, getting the affiliate approved for offers, bumping payouts and just about everything else
8 g/ q0 R0 d6 b* Yrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager% q8 v% a4 k: k2 u
right from the start can really help you.7 M( @) T+ e" P- g6 b4 _5 a0 C
AM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多
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6 ?' E" \7 M- Y0 w( lPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
0 W6 _1 K! z# K0 g5 M$ Q" cin pop-up form through downloadable software on the visitor's computer. The advertiser pays per7 K5 }( E0 ` [' |& P& u- k% \* ?/ t
view, starting anywhere from .01 or .015.5 Q9 z. w1 P. g( x9 r
PPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费3 S* M5 `, P' Y) e6 _4 m
" M: K7 F( ^5 jIn order to use this type of internet traffic, the affiliate can sign up with a number of different2 J5 y- p# N( n; [6 i' y
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,. c2 h8 H2 w9 p& t3 `9 s
MediaTraffic, and AdOn Network.; B$ U' M6 z& X1 P
为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。
7 P" F+ D9 C$ L. f( t9 HDon't popups get blocked by pop blocker software?
7 n* f( Q" y: c$ VNo. Popups are served in a new browser window as if the visitor had opened the new window
+ X x3 o, g7 M, Athemselves.
* z* S2 b8 o' v' ^3 {1 U4 G. s不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样
% p' a% W9 k4 b: Z2 O P& L* I) QHow many popups get served to the visitor?9 S; H0 k( j. l: G4 w6 ~
The number of popups served varies depending on the PPV network. Some pop more frequently
' h$ g- E1 A' { e9 ]. f O+ i; v(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by' ]% L3 B& ?; H9 t
serving this kind of advertising, so they have to toe the line between keeping their software
& f, L' L2 F) n2 z) P* E* W/ Ddownloaded and still making a profit.- f6 r2 B1 c; B) t* l9 |
要给浏览者弹窗多少次呢?: u8 R) x& ]& b+ Q, H
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。5 O: ~% s/ E5 ~3 ]3 y+ i; X
Isn't this type of software bad? Why would anyone keep it on their computer?
2 E" _; R+ A( o+ i$ R% ZNo, this type of software doesn't harm the user's computer.
( _- I0 A3 z0 bCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,$ B* f1 w* D* }) w
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
) p9 e, k2 s, _4 c! {0 Rthat they can continue to have access to the incentive.
1 A4 g- z" c Y2 H! B8 v A/ }这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。: O! K' D% k- m# }, M! P. b1 D
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3, w2 S0 L( j, h8 }" ^( C
How to Get Accepted into a CPA Network
9 ^9 K3 b. d# c `# @8 \5 R如何申请CPA帐户1 ]0 I b9 T1 u% W& ^
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place: F( V' i! v0 _4 h7 m
to start looking for networks is Offervault which lists offers and lets you compare payouts across. |7 W8 Z9 ^% |" m; J; w
different networks., q# R0 q/ n0 _( v' q% }5 s7 C7 [
为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。2 Q- f+ V7 p" f o7 I8 g
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher); b6 m. T2 [2 v E; O7 ?- Z
application and be as specific as possible about your promotion methods. Usually some time after+ T% d0 o3 d- U5 Z; {3 k8 J- U
receiving your application, the company will call to interview you. The phone interview is a critical
4 E. T3 z5 u5 {! Z" y* e- x: Dpart of the application process, and most networks will deny your application outright if they can't get5 H2 B7 e: v( k4 V( h5 r. I
you on the phone.6 u# P: `1 @4 [' F/ v
一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。* `& a$ a) B d
Often, the person who does your phone interview will actually become your affiliate manager after' i9 A7 e% ]/ f ^
you get accepted, so it's a good time to put your best food forward.
* [' w& z. i+ ~0 \( U/ ^通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。, x; v" k" }8 ^: A5 k& B }
You might not relish at the idea of someone grilling you about your internet marketing methods over/ u2 {$ c% q5 ]) }4 @3 S0 y
the phone, but trust me, this part is critical. Have answers in mind for the questions:
. G- g6 x8 F# R. q5 [What methods do you use to market offers?
* S. k2 I: P; ^Do you already have a website you will be using?
& M7 i5 R. S8 }) T/ Q. yHow much is your advertising budget?) Q: f2 c" y4 c( N4 y
What other networks are you a member of?; K& m/ i6 V( ^6 y$ V' b
Who are your affiliate managers at these networks?
2 i$ z: g9 F: \- l5 qDo you use social media (Facebook, twitter, etc.) to market offers?" p, @, a, l. ]3 {
How much traffic can you drive? Y: {" M& Y2 V* q, I
Do you have a personal recommendation from anyone who is already a member?
0 x, T$ u4 c' ^% V# M5 Y也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:$ Y: i7 i, a9 ?- F
你通过什么方式来推广offers. V; p2 u B0 n: a: Q: T3 }; ]
你有自己的网站吗
! _9 i, B6 W2 Q' j5 x你的广告预算是多少 T& f; B/ S2 b
你还是别的哪家联盟的会员0 r% O; ~+ _% X. \( Q4 ~
那些联盟的AM是谁8 m7 }2 ^1 d% F* s+ N* |5 V; I
你运用社交媒体比如(facebook,twitter等)来推广offers吗
" g) t7 S! T; z# K你能弄到多少流量) o! z1 |: G4 Y: L" |
Once you provide satisfactory answers to these questions, the network will approve or deny your) L& ]. {4 ]2 E3 @6 Z2 N
application. If you get denied, just keep applying or call someone on the phone and try again. Be5 c# N7 s! K' c# h c
persistent. Also, getting a personal recommendation from someone who is already an active affiliate/ J0 u5 @# l) u3 Z
for the network can be helpful.
& N5 A6 E q# j/ }3 C! z一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。
1 _ P( f6 M- }, B% ]To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
$ V4 \$ g( ?" U% P$ K' W6 aSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
6 n0 V/ o% ^( ~0 q; C' T8 [. s. [owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
" u, d8 {# {: P/ o; O2 ^people can open a lot of doors as far as networks are concerned.6 }; Y) @) Y, M
在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。
2 L8 V& i/ Q4 k+ W: I* Y( `After You Join a CPA Network
; t* B# w1 S6 R/ c# o- \ |) S) W+ S. A加入CPA联盟之后# W7 Q$ ] m$ W, n, Z
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager) A8 T w3 h; G: q& b
and make an attempt to get to know them a little bit.
+ _1 N1 \7 i! R A% @& g7 a一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他
1 I/ Y% ~, |- Z4 n" L. B9 wFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
, D5 N. K' P( M1 {: Q! A hweight in gold. Start feeling them out from the start and try to get to know them. Once you get4 p) S) v- i5 `
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 42 a, H& @/ ?7 b( [# p; n1 R
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
* `% u8 n+ ^8 g% x% R! o8 ^$ Nbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus: `4 d5 N4 D5 M( P% n! p7 c9 w$ X9 W
email.
: M6 e1 g, ^# Q. f- e. H) |# q坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通& h$ D# j' j; h
For more helpful info about dealing with affiliate managers, check out:
; A2 E3 s: w- V0 ^0 Z7 b更多的关于如何和AM打交道的文章请看:7 C$ g# r' l- W U/ w8 u! ]. b. }/ T
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
1 z4 r+ ?7 q0 j# Q+ U1 {http://www.mrgreen.am/affiliate- ... iate-managers-want/: Z* Q2 u. W8 g) q- z0 g
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; F, W1 k6 P" t% H |