本帖最后由 top888 于 2013-3-10 21:17 编辑
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8 B j7 z/ |& {) _原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考" P- Z& P2 j7 @9 L/ M) p
本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单$ v) l) v$ _: u$ z" n
如果觉得有用,请大家给点广告币,谢谢!!!4 n5 N/ E6 Y3 W0 h4 {( }% c8 ~' _
Newbie Guide5 \$ o! p0 J' y& L8 Q; l
PPVPlaybook.com
3 E( k, l9 A: ~; RTracy Shaffer
" ^0 \( q: \$ v6 |. F9 F# g1 k& wDavid Ford
" {$ S2 A0 w: A L? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
, [4 s4 j" y% g+ Y) P* {/ KGetting Your Mind Right to Start Affiliate Marketing
+ f: k$ E; V7 l) P, v正确认识网络联属营销
5 U! J2 P: |' a4 d* |5 d% nThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
6 Y9 p$ A4 \7 K3 H" ~* S9 Uever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where* w3 f0 ^( E# V9 O6 _
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing& P1 j0 }1 E" C2 c
with any success, these claims are laughable and far from the truth.* X% \ o1 q7 [& j1 M
关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.. v0 T$ ]2 G2 H$ i0 p- Z: u" H8 Y2 P
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash7 q2 M& G2 f E7 Z2 ~) J4 f$ m+ u
flow management. The main benefits are the low barrier to entry compared to other businesses, and7 a% Q# X% L& I* d
the ability for a marketer to be a one person shop and make an incredible amount of money with low/ ~2 v9 b7 ]+ ^, v1 N+ ^9 _- F- T
overhead.
8 p$ U; K% B+ I9 Q+ u6 S联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.+ M% O* i- V4 t5 Y+ u: P( z
The winners in this business are the ones with persistence when nothing works, who know there's
! O0 H2 J0 y* A3 D$ Yplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
; _2 F' T3 k/ w1 p# Y1 D成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.% D' Z7 f: `1 B$ w
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
# X) H- j; p, j% V$ Y3 {) h, Zstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
8 a2 q$ T) z0 [/ S冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.
" ?- j$ z" D9 q9 F! M5 WMost of these things happen suddenly and without warning, and they all contribute to the amazing+ V6 A5 F! ^9 T
learning experience available to anyone with a few hundred bucks and the ability to open an
+ p2 D0 J& s, L. U3 p# Radvertising account.8 A A9 C( f& m* W
这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.' a( L: W0 }5 n/ R- a
Your competitors are willing to work at this around the clock. This isn't a push button, instant business4 o7 t6 g5 c+ c3 z; v
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
9 k7 X! P7 O/ D+ W+ E& Dmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
1 O+ N( C: ^. Z4 W" h+ p) Rtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence./ g* i: d& K, q7 G
你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你
. p& u- m* d* Z% Y8 s+ ?2 R一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,; x( G" m; Y+ e' `
尝试别的东西,失败....5 u2 I B8 \, b0 A( d* o) ^+ ?
( R; _( [. O- X3 w成功的唯一要素就是:坚持; b8 n5 ?7 q1 \
. ~* j% M3 M% HWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you9 _3 I$ g3 B0 V! y
started building PPV campaigns right away from start to finish. With that said, time to jump in and get3 `; `/ n! m1 a! @: r3 m6 I$ T
started building.
% C; I8 ]# x; q: o6 `知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始
$ ]2 ^! |: L0 C4 FThings you need to get started:8 Y' R% |( W* d* Z F v
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
! G: F# Y! w# V3 |: b, }2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
6 s% ?* n' |: v0 C, I( ~ I4 E& @3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
* D. Q" r& T; \# O3 o) A4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)' @6 z- ~# b) p. i# ]& Z
This guide describes from start to finish, how to get started in affiliate marketing by running traffic ?! G1 s/ V* R, u% y; d! d* K
with PPV.9 s9 ?3 |' g* z
在开始前你需要做如下准备:
$ O7 V! [* D5 |$ H. k" B5 m1、web空间-可是是一台VPS或更好的(例如 服务器)
) @+ x) V y2 J2、AFF的CPA帐号2 Z) |; o% F0 ?( f0 \$ @/ z: [
3、CPV/PPV的帐号6 m9 [# j: ~! `" b5 u% {- `
4、流量追踪系统(关键字/URL) z7 R) A& c: S7 A# _" U' t
本教程会从头到尾来描述如何运营流量& g' n, W9 a. m. S, Z6 P/ q
Basic Getting Started Definitions3 s0 k. H( `" X1 v) H' G" G* s
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more Y7 ]1 v; Q' G
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main3 i9 d0 u7 C$ a
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
0 o( p/ n Z" Y* wtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
2 ~4 W4 e; O# V; l, j w联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA2 E" E( A$ _6 s2 F, r( i; Y
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate( e- ^; n; j2 ^" M9 h
receives a commission on that product. An example would be the Amazon.com Associates program,
, z2 d: E! m3 D w+ a, D, E8 o# pComission Junction or Clickbank2 Q) P. ]0 r, \9 R' d
CPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)
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( h+ J8 e. E; K" a% ?/ rCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes3 J) a. {1 L2 J% y2 _
an action like filling out a form, submitting their email address, signing up for a service or sometimes
8 D4 ?2 A4 A& Jbuying a product. An example would be Ads4Dough or Neverblue.$ b% r9 u; f! s6 ~0 U$ ~
CPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品
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}7 ]' G" p+ G# \5 y- zAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
9 Z* T5 L" W5 O5 d. w c" paccount, getting the affiliate approved for offers, bumping payouts and just about everything else
) @* Q' ~/ o0 U3 i$ s8 yrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
, P2 M) m& q8 Hright from the start can really help you.
) r( O. L) T( `& Z" d( p. [$ p c4 ^* k, sAM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多& u( v( r0 i/ [" [% d
0 \& r+ k8 G5 ^ d0 U5 sPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
$ j0 d; l5 H$ e8 _( i% n! Xin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
4 b' V8 t3 d( y- W2 ^view, starting anywhere from .01 or .015.7 N/ E4 b9 ~$ R# q& l
PPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费" ?3 M2 D: G# v/ ^5 U) o
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In order to use this type of internet traffic, the affiliate can sign up with a number of different
U, [! J; h( W" z7 C5 ?companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,& w% `2 a+ P2 A, K. `: T
MediaTraffic, and AdOn Network.
0 q: ~% ]% O! [/ F2 P5 t为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。
* h; L0 [: d+ vDon't popups get blocked by pop blocker software?/ M2 t4 x p" j
No. Popups are served in a new browser window as if the visitor had opened the new window
( ~8 Q$ \. F& Y( C4 Zthemselves.1 _, F3 I, C& Y# b' g- z
不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样# _ m/ Q7 z, W6 |) ]0 D
How many popups get served to the visitor?
+ |& g a, R8 ?$ L+ a/ kThe number of popups served varies depending on the PPV network. Some pop more frequently
' v( T6 m) h; I(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by. Q1 ? E" G7 r* d0 f
serving this kind of advertising, so they have to toe the line between keeping their software0 h/ ]" s* X+ f* K# n ~9 i0 e
downloaded and still making a profit.
l# D5 {7 }$ f" }# b, Y6 ~要给浏览者弹窗多少次呢?
" s4 I: `" g9 R3 F; R该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。
" [) S3 [. l2 }) u* x* fIsn't this type of software bad? Why would anyone keep it on their computer?
) }, f, [" ?2 i. h5 T- V% e8 k5 TNo, this type of software doesn't harm the user's computer.2 D! ^! Y$ s" `+ ^- p
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,+ W# R- j9 F S+ _
toolbars or videos to place the software on their computer. The visitor keeps the software in place so4 U3 p7 @0 h+ L% l9 J
that they can continue to have access to the incentive.
- Y& S3 G! G4 I, t, O- Q& P- T这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。: e+ ?) I1 i, a/ A
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3# h! k& Q: N! Q, d: u2 p
How to Get Accepted into a CPA Network8 _9 Y5 E5 n6 |0 R( X
如何申请CPA帐户
" Z$ W- _1 n% RIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
5 d( }. c" r2 s7 e" Oto start looking for networks is Offervault which lists offers and lets you compare payouts across
& ^# a9 c% S$ ^: N: n( g9 D" qdifferent networks.2 M0 f C! ]& k; |
为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。
/ S9 F f- y, {- D! ]5 V( nOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
- Z/ S5 D& Y% l9 J8 z% ~4 y, j. _application and be as specific as possible about your promotion methods. Usually some time after
% m1 t4 Z/ A9 I5 {receiving your application, the company will call to interview you. The phone interview is a critical
+ }" X6 U1 W- w" v7 {part of the application process, and most networks will deny your application outright if they can't get2 L; b* X4 q, T: c( g5 @6 x
you on the phone.6 e e3 ~+ ?/ C, n+ H
一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。
, D& y2 b, c6 T xOften, the person who does your phone interview will actually become your affiliate manager after
+ J m& R8 b2 c1 @- R _you get accepted, so it's a good time to put your best food forward.
3 h5 x, a L& G( y通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。5 r$ {; v1 U n5 v# Q4 o
You might not relish at the idea of someone grilling you about your internet marketing methods over
/ {, R B$ Z; O) x+ z) |+ H5 f& f. lthe phone, but trust me, this part is critical. Have answers in mind for the questions:
. Q& W4 N% s# Q: gWhat methods do you use to market offers?
' P4 E, s e* X$ j9 jDo you already have a website you will be using?& G* r4 C. @) x3 ?0 M
How much is your advertising budget?+ U6 h( g" `6 N
What other networks are you a member of?
; U! S" p8 B; p& t3 E- [3 }Who are your affiliate managers at these networks?
0 }& a7 ]3 F' K9 s: d! n" d8 L( h/ iDo you use social media (Facebook, twitter, etc.) to market offers?' Q' @2 [! g9 t( s) l9 J
How much traffic can you drive?+ \9 d2 G0 a5 b* }( H
Do you have a personal recommendation from anyone who is already a member?
' s* ^3 i. T, R o" _) a也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:
w/ r4 o- B9 {" j你通过什么方式来推广offers
4 F; ?" g+ B9 o3 S q" @你有自己的网站吗 J. t1 S( T% F
你的广告预算是多少 I( O! }6 Z/ s
你还是别的哪家联盟的会员$ _5 |1 t+ w% M% T: I8 l7 }' x
那些联盟的AM是谁+ ]% k& `( k0 C; q
你运用社交媒体比如(facebook,twitter等)来推广offers吗& H# u" W% W+ j, {
你能弄到多少流量
5 z! t* q l0 dOnce you provide satisfactory answers to these questions, the network will approve or deny your3 Y# \' L# ^8 i% N& @
application. If you get denied, just keep applying or call someone on the phone and try again. Be$ N- g( f4 T( T. r. q4 i, H
persistent. Also, getting a personal recommendation from someone who is already an active affiliate, |! u% j: `* ~; q, |% \& C2 S1 Q
for the network can be helpful.+ p, f% K5 k3 u1 h2 l6 @
一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。/ L( h" r+ |* `1 u3 r
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate# X2 @% A! e3 ^
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network4 Q4 O8 N8 f. j ], [4 P! B
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
i& F" t0 q& h, k7 `! O9 S: ~$ Kpeople can open a lot of doors as far as networks are concerned.
! h/ a! U' F7 O: z* o在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。5 F& i5 e3 b" r2 \
After You Join a CPA Network0 g0 f, A9 F$ X
加入CPA联盟之后
+ A2 U$ L' S( ^6 pOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager p; C4 P. p: r0 \! J, B2 d% m4 F
and make an attempt to get to know them a little bit.
" O* x! g/ S8 G1 g一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他; p+ d+ ?) k$ o K5 A' g1 ~
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
' x% {8 k+ s* U; r$ u9 \- O. v9 U' |weight in gold. Start feeling them out from the start and try to get to know them. Once you get
/ {3 {2 w$ Y! [ J$ F* U? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4: L/ K9 Z8 m+ D8 z0 B J4 ~& Y
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout9 M8 t7 B& N0 \5 ^7 O) V
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
4 m9 A! W* N5 C7 H8 Iemail.
; `% H" G! x# O1 g+ V8 j! n# n坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通, w, ~$ T# F0 N1 Q e) V
For more helpful info about dealing with affiliate managers, check out:& g. g7 D$ R. M( w$ _
更多的关于如何和AM打交道的文章请看:
! p- l5 y" L* z9 p9 G- j6 Q2 nhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
' b) u! u) n. D, H2 ohttp://www.mrgreen.am/affiliate- ... iate-managers-want/5 F, {8 T: q& [: i- N" C
n6 X. C9 m: |- C5 c& ^, N. }6 A! |0 A B" {- n4 ^7 Y; U3 r
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