本帖最后由 top888 于 2013-3-10 21:17 编辑 9 ^7 f9 q8 q* N* z7 y9 q
J' r9 i; p4 `9 y& ^/ v! _1 N原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考
2 k0 q+ m. V9 U本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单. P4 v3 n) d Q
如果觉得有用,请大家给点广告币,谢谢!!!% h" {3 u; l3 S3 a
Newbie Guide8 }" n) g% F2 W; C4 K! t
PPVPlaybook.com
6 Y. z8 V+ W/ ~: G+ nTracy Shaffer% d2 l" i* j) s; o
David Ford2 q4 K" f7 L0 S
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 19 `5 V1 B5 [% w, g/ H, H
Getting Your Mind Right to Start Affiliate Marketing
2 w( n* A0 i0 F' f& d, l) v正确认识网络联属营销
2 u5 L7 A( X1 iThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an) {* y% G8 H$ h( Z$ I
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where" `3 m# o* w# i& ]+ Y8 g
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing% s5 u* D" P" }/ O4 o5 E* p/ [2 b
with any success, these claims are laughable and far from the truth." L; G0 w! Q( V9 ?- ^' f1 L
关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
* w" Q' Z" r" s: V# a& [% AAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash' E0 e; v) f+ X' B1 i
flow management. The main benefits are the low barrier to entry compared to other businesses, and
2 |- m8 D9 Y. w& S! Lthe ability for a marketer to be a one person shop and make an incredible amount of money with low# {4 g5 P9 T" [5 H4 s
overhead.
/ ?1 L, \$ n& T: W% g联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.8 ]6 M& n0 X9 v D P
The winners in this business are the ones with persistence when nothing works, who know there's
, R- K( e) a& [plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.1 z9 O% O" ~) x% h6 a
成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.5 Q. n* F P# _# l2 N
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
0 ^4 Y, P6 b C% W; T4 h6 f, Astop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.: I+ p3 i2 e7 f+ [ p
冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.
5 p8 p3 h! S, O4 ]' O/ jMost of these things happen suddenly and without warning, and they all contribute to the amazing
9 b3 j% Y2 i8 ]: w6 Z7 Ylearning experience available to anyone with a few hundred bucks and the ability to open an
1 F# B9 p& a. W8 j# O* Iadvertising account.
( u: ^' ?' S4 u- d# y% O这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.$ t7 `* D l8 Y, T
Your competitors are willing to work at this around the clock. This isn't a push button, instant business8 O+ ?7 T8 ~0 _" E$ u/ D/ v0 b
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet w. O' ^/ l2 O" I
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
4 a' C* Y: Q3 otrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.$ ` U) x8 V) v V; b) C$ ~
你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你
$ o$ F+ F$ u; ?! T2 ?: Y/ U. M一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,
; R- T0 s. Q& z4 m; ?尝试别的东西,失败....& p6 Q& e3 q/ _5 h/ e0 g
( n. N5 y8 c, e, i; S) h; @成功的唯一要素就是:坚持
8 s( q# _& L2 x+ Y; w, o- L3 s# E' s* h# ~# v7 w
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you% D4 f' e0 Z% `% Z
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
# K2 M* b: B" w, x" Z7 {- Astarted building.2 A" g) L( L- |) o) x0 O1 n+ D) ]( h
知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始6 m6 K. O: L, n0 i; H2 i
Things you need to get started:( U; [1 E5 J2 k5 ]+ i
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)/ ~. T4 P0 }' ]0 y% b0 }
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)! m+ f1 B2 @# b% z* l
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
4 M# b& d8 Z$ [* o7 B: u a4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
( c6 e. z- F1 R+ B) e Z- c( ^This guide describes from start to finish, how to get started in affiliate marketing by running traffic
0 |7 M) e! ^6 T! s5 Kwith PPV.! ]- q4 u( w0 q6 a- ^4 ]) h e
在开始前你需要做如下准备:0 r7 c' ]" L9 M" x$ W: G( Z* @
1、web空间-可是是一台VPS或更好的(例如 服务器)3 u5 X7 v) H5 P) h$ T, ?7 ?. Q) W
2、AFF的CPA帐号* ] A- z- S$ g0 C0 X" D. S. |; N5 P
3、CPV/PPV的帐号
6 |( r. `( s8 {4、流量追踪系统(关键字/URL) ]$ i" X Z4 V7 y
本教程会从头到尾来描述如何运营流量; l, k& ~0 ~& u" |
Basic Getting Started Definitions) k% k' d7 u( t& h! T
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
, ^& X% c- m5 a; E- Eaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
4 z# ~& a, |8 W; F4 `? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2" y" H1 q6 @/ h* [# Z7 l {
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
7 B' }, }3 P/ C/ d0 J# Q' k/ f联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA T. l3 a4 |4 Q% k6 }! ?+ m6 c
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate X- ^7 b) q* W& B; f
receives a commission on that product. An example would be the Amazon.com Associates program,
8 c, a1 y% x* P: qComission Junction or Clickbank9 G) L. t. X2 W. _4 l% q
CPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)0 \6 B6 `5 j1 c% d7 ^) P5 d
* O5 n: V) N( Q, M L3 C# HCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
G3 j" q- G' P1 k& o( Q" D, san action like filling out a form, submitting their email address, signing up for a service or sometimes0 \, f( D+ s5 Q! c# M v6 @' x5 F2 V
buying a product. An example would be Ads4Dough or Neverblue.
. E' m$ V1 H4 A# F9 pCPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品
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+ ?: s0 t! l1 d- R3 F( ~: iAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's9 h" M* n1 [ v, _9 |
account, getting the affiliate approved for offers, bumping payouts and just about everything else
8 Q S0 A8 Y$ a7 I4 Drelated to an affiliate's account at the network. Having a good relationship with your affiliate manager6 `( d3 {: G$ n0 c/ \$ x% Y% j2 H
right from the start can really help you.
; O) L" f B9 R6 Q+ L* x6 sAM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多
9 Y3 O! x) m- Y- [" \# N" ~
7 K& }% y9 ~, h- r# OPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
7 F, }# q4 {( G) k9 b3 `in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
! A4 |3 R: Q# c3 V, ] e9 p2 pview, starting anywhere from .01 or .015.
( K1 I9 k$ k+ N" |% A) y7 BPPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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4 X: [; q* |; F# e% `In order to use this type of internet traffic, the affiliate can sign up with a number of different/ ^) }0 j) H% e( w) j6 y
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,1 c' b* y @4 n* a* k) F, m) n
MediaTraffic, and AdOn Network.) i5 d# q3 [- J. A5 G
为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。
% `" y9 f1 ~% |+ SDon't popups get blocked by pop blocker software?
1 i- k/ F4 q# `, V$ l, NNo. Popups are served in a new browser window as if the visitor had opened the new window
* r; b; S0 J3 S. f* A$ fthemselves.
9 U- G: ?& n6 M7 a6 x不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样
# j5 Q& U7 [' |/ j4 Y+ m) wHow many popups get served to the visitor?
$ F# K, n, V6 H0 y& fThe number of popups served varies depending on the PPV network. Some pop more frequently5 d E" Z- T" Y+ {, J
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by8 U& M' y' Q3 T }, _" \
serving this kind of advertising, so they have to toe the line between keeping their software
' S8 V) k2 \9 c$ H1 pdownloaded and still making a profit.
6 w5 n* F% m+ w* v要给浏览者弹窗多少次呢?2 M9 A2 d9 U$ k+ H! Z
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。' c, A' ^- _, u# G w
Isn't this type of software bad? Why would anyone keep it on their computer?
6 K+ L: u. v% Q8 `No, this type of software doesn't harm the user's computer.! ^7 G" a* z# h8 |3 w& T
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,; |$ x( Q B% x
toolbars or videos to place the software on their computer. The visitor keeps the software in place so2 q! D' l, S3 q+ X
that they can continue to have access to the incentive.( Y: w7 N5 U3 {. v
这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。; t9 h" J5 i4 l4 D3 W5 r+ D* Z# G
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
% T7 s- g* q2 a: I5 FHow to Get Accepted into a CPA Network
0 g7 i: p, ]$ Y' v" ]) @% U如何申请CPA帐户% V1 G, `7 z* D: c1 [* J( ]
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place; ]% Q0 b9 ?, G, h8 A# [
to start looking for networks is Offervault which lists offers and lets you compare payouts across
2 o4 \* y) o) U! ]different networks.
4 W9 O+ s9 @: h$ U5 ?0 m! c为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。2 ]! M; ?: T* X) m1 B r+ ^2 t2 s
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)* v& j0 G: ?+ I8 L3 R d
application and be as specific as possible about your promotion methods. Usually some time after
. {, p/ ]$ o4 b+ q4 ]% \receiving your application, the company will call to interview you. The phone interview is a critical5 t! G, s0 R) v$ ^, y) S _3 X
part of the application process, and most networks will deny your application outright if they can't get x+ Z3 Q z8 e% `1 r8 D7 y
you on the phone.
2 _, A2 f3 o, M( y1 P8 u1 {$ l一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。* G9 X: u# N$ R% Q$ \; t
Often, the person who does your phone interview will actually become your affiliate manager after, y4 O9 f( j/ u* m3 Q! b t$ s- `
you get accepted, so it's a good time to put your best food forward.& Q8 i4 s& @% K7 z) o6 i" y
通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。
- e) L$ w8 O9 _/ I9 c* dYou might not relish at the idea of someone grilling you about your internet marketing methods over
/ }2 Y/ B% Z0 W5 Z; v8 Zthe phone, but trust me, this part is critical. Have answers in mind for the questions:
6 i- h/ v, b& c1 R0 c7 RWhat methods do you use to market offers?
9 Q2 E- |3 C) R* k- G) eDo you already have a website you will be using?0 k3 s3 s7 K) l' R2 y
How much is your advertising budget?
$ N# ~. u6 _0 h0 G4 \3 m& ?What other networks are you a member of?
) k! P# _# F9 u+ u! XWho are your affiliate managers at these networks?2 P$ w! v; Z) {) b
Do you use social media (Facebook, twitter, etc.) to market offers?
; J+ O! c4 n5 a1 IHow much traffic can you drive?
! d5 t% |7 x V; w2 Y0 Q' e* }Do you have a personal recommendation from anyone who is already a member?
6 g( h7 ^5 h0 N% M( U也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:
! T7 Q1 ]3 i. j* ^你通过什么方式来推广offers
" w6 f4 q" }% Y* a) D8 `6 K你有自己的网站吗
, z+ t) K n1 y# z你的广告预算是多少% H( `; I- _2 h6 d) h. q$ g
你还是别的哪家联盟的会员
9 O& ^4 Y, V6 @5 g% a3 ?那些联盟的AM是谁
0 c9 h7 x1 g# u你运用社交媒体比如(facebook,twitter等)来推广offers吗: O% @( H$ U2 Y' |
你能弄到多少流量
5 H0 [# r7 p% V, a- ^5 hOnce you provide satisfactory answers to these questions, the network will approve or deny your
& j: Z. U0 M! k6 ]. d6 I% [application. If you get denied, just keep applying or call someone on the phone and try again. Be/ o3 l% \& Z3 C8 @
persistent. Also, getting a personal recommendation from someone who is already an active affiliate; o4 x& I% ]; l: B6 U" k9 G# R
for the network can be helpful.
3 z* z! S1 G) F1 ?, ~6 r一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。- Q7 {7 l( [( |
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate: J* x; N9 _1 J& ]
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network* Q7 k' g! A: R" {
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know' r3 ^6 R* [* X0 N
people can open a lot of doors as far as networks are concerned.2 h* \! j5 |; G: t; U! s
在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。9 q' m4 ?! H5 L! q
After You Join a CPA Network/ h& b5 V E" T6 [
加入CPA联盟之后
+ v+ u+ t! M. n+ i7 F! G1 g+ X3 r# ]Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager& y* i/ m1 J7 l6 M! v/ o* k
and make an attempt to get to know them a little bit.
9 W1 N$ [2 F. {: m5 I一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他* n; L9 t( V/ v: r$ i8 E# u# l: g& `
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
7 I; H- q; J& u+ E6 o. mweight in gold. Start feeling them out from the start and try to get to know them. Once you get
: |5 r$ R3 T# Z! U% }? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
9 o( X3 J; M* z) g$ b; w- Mlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout8 v5 M4 m+ M2 m+ U l% l
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus% }: F, O$ q i2 g
email.2 M3 E8 K1 l- W; ?$ l: f
坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通6 g5 ^. e1 V0 d4 s1 H0 U, W
For more helpful info about dealing with affiliate managers, check out:
' k4 {5 U! Q9 R9 L& S更多的关于如何和AM打交道的文章请看:
% l& i4 H4 F& b' d. j! u2 rhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
6 j1 ^( \6 K: q/ B; D7 U, \8 ihttp://www.mrgreen.am/affiliate- ... iate-managers-want/, Y* g4 V$ N7 l# J) s
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' G8 z$ e6 u2 O! L* z3 w |