本帖最后由 top888 于 2013-3-10 21:17 编辑
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原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考
9 `, Y& @, P5 s) u) w* t% B0 i! U本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单# V" a8 b" b( P9 d
如果觉得有用,请大家给点广告币,谢谢!!!
! x* a% r- l `2 j7 j" `, Q: hNewbie Guide
4 J- y; {7 ?, g0 o% f1 ]4 WPPVPlaybook.com. l; x! k; P7 B3 S, H
Tracy Shaffer
2 L. R9 }' ~! g) P) i6 v9 o& h& FDavid Ford5 L0 e* p; h5 q5 P* S; R, y1 L2 S
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
$ m+ H: ~9 W5 AGetting Your Mind Right to Start Affiliate Marketing) o9 ~( g% O6 K+ p, s5 k" ~. Q! M
正确认识网络联属营销# B6 S D9 u: n. b
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
3 f& z* z" T4 I7 ^, Bever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
& j: C+ u( ]5 b1 B4 x3 c) t9 Z: i; syou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing$ y& s( {# E* }/ Q% j8 N
with any success, these claims are laughable and far from the truth.
' A# t) h X8 b2 G, _关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
2 O# b# \( ^9 |* q* W! w- q2 \' RAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
' Q+ T' Z4 J6 M. z0 [) M! W+ `flow management. The main benefits are the low barrier to entry compared to other businesses, and; {2 b6 l, g1 \/ }2 \* ^3 m. Y1 w
the ability for a marketer to be a one person shop and make an incredible amount of money with low& E$ B. [5 Z2 U1 t3 _2 w
overhead.
, y- p* `! [0 {! D. S0 N7 X联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.2 V% i5 \1 ~+ T) _
The winners in this business are the ones with persistence when nothing works, who know there's
9 l; S# u n2 V, Y6 gplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
1 z$ {0 O6 [* Q! R; b6 ^成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.2 a, W# e @0 v- |0 y9 {& q0 y
The cold hard reality is this: virtually everything in the space is changeable, what worked today can" s2 V, `# }* o1 J) ]/ Y" @
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
h/ n0 f. U% f7 o# V; R, t% Q冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.
. d* b: E' [) R0 d% x0 JMost of these things happen suddenly and without warning, and they all contribute to the amazing
( ^, ?7 Y: y7 H v4 ]$ klearning experience available to anyone with a few hundred bucks and the ability to open an
4 `' V( c/ b+ H" z$ {6 v1 l- Zadvertising account.
2 {" U Z1 A4 r% q# t/ `2 {8 z. o这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.7 {) v f' ]; u* ]5 ~0 ~. B3 v
Your competitors are willing to work at this around the clock. This isn't a push button, instant business6 ~$ d) P! Y* ~# b, u8 J7 y$ m
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet) d. ]" C( j0 `5 b& w
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,. p7 N/ i) Z9 a4 c6 J, o& T
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
& l+ q/ E9 |( S你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你
& ^3 z w! a- F一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,
4 C) V# p* f2 b尝试别的东西,失败....3 h$ e) X" [& h$ C+ S/ u2 `
y. ^; ^- j* N% ?& Q0 h+ i7 K. x成功的唯一要素就是:坚持
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) Z' k V# g- \2 B( pWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you7 Z+ l+ \- t Y6 h; X% N7 ?) z
started building PPV campaigns right away from start to finish. With that said, time to jump in and get9 E# @8 a7 ?5 U& S* V& I- [
started building.
; J3 V6 B7 G" o# u5 G: e& Y知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始0 u8 k: l' L! a6 f
Things you need to get started:: m7 h. y E1 N3 u+ F" P+ M
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
7 X- D% e$ ^/ {2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
! ~6 \+ m2 Q6 n& y, K, C$ y3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)( n$ \ W( [( S+ ], [7 a
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)- S$ \3 u# K. ~
This guide describes from start to finish, how to get started in affiliate marketing by running traffic0 Q# Z0 L* k2 \' W4 f1 l
with PPV.
o/ n1 o7 O& S在开始前你需要做如下准备:4 n1 j+ H3 e. h" x) j3 ^
1、web空间-可是是一台VPS或更好的(例如 服务器)
3 D/ Z+ J' b7 b6 H3 v; c% r2、AFF的CPA帐号
. y; t& [ W, p+ P" \. y4 i3、CPV/PPV的帐号* E G# h+ b \7 \
4、流量追踪系统(关键字/URL)1 j- @+ R u, y- `7 r3 B
本教程会从头到尾来描述如何运营流量) A$ J; C5 ^8 T, o( m$ G" Y, ]
Basic Getting Started Definitions# i, f( ]# k i* Q) [8 F
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
) @2 \% w/ M" V" g8 @affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main, ?1 J. G! [4 @) [+ I
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
# ]4 A* @/ X! q4 B0 y0 N: P7 jtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
5 E, p& S. `" I$ f L联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA' ?: X8 f% d, W. F, l
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate: h; O) _5 b5 i( h C
receives a commission on that product. An example would be the Amazon.com Associates program,! J& [9 e" g5 A7 |! r: U* Z
Comission Junction or Clickbank! y. [8 }( ~6 Q9 @7 s3 B* _
CPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)2 y9 l; q h6 w7 C/ C( K2 [
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Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes( @" F/ t' T( }% o
an action like filling out a form, submitting their email address, signing up for a service or sometimes
8 d- c3 D8 ~* K6 j! r0 Abuying a product. An example would be Ads4Dough or Neverblue.: M: Z" ^4 E9 G& E0 k
CPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品
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% T: a* ?8 X# @Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
! x: w4 o/ a8 e$ K' w% @8 i/ Vaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
7 W3 B! c/ l7 ]related to an affiliate's account at the network. Having a good relationship with your affiliate manager1 z1 x5 P) a$ y, P) {# E# [1 a, r
right from the start can really help you.; g; B7 E2 X8 x( I% F8 {
AM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多
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PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
~2 a; j1 Y5 P( qin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
6 k7 U, ^: \% b1 ^( L/ hview, starting anywhere from .01 or .015.& l% E" D \; I( L' `6 z2 V
PPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费4 i+ p8 m" Z( e' J0 Y9 X; S& O
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In order to use this type of internet traffic, the affiliate can sign up with a number of different
) y6 ^5 |. U" d3 H* Acompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
1 H" n$ L5 K% _6 I" |& oMediaTraffic, and AdOn Network.. {' l! c7 Z0 j" l
为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。 ?- L; L# B; v* K, S9 Z7 x
Don't popups get blocked by pop blocker software?- t1 @0 p$ }2 s- ~! @
No. Popups are served in a new browser window as if the visitor had opened the new window2 `0 V4 Z, `( R, z
themselves.% }0 \6 y* {8 F$ a; ~
不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样& @- V7 ]9 i6 R' ]( T; l: F& i
How many popups get served to the visitor?' V4 w, m# }7 f$ t6 I. C
The number of popups served varies depending on the PPV network. Some pop more frequently3 V, {, R& E/ E$ u# l
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by" r( n7 v& A Q0 \1 s. g
serving this kind of advertising, so they have to toe the line between keeping their software
. H8 z* y b+ s Udownloaded and still making a profit.
. y: H9 j! J+ E" Q$ d2 B* Q要给浏览者弹窗多少次呢?
& R5 L6 T# e& @该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。
' b, o/ G! S& u1 u: IIsn't this type of software bad? Why would anyone keep it on their computer?
. a) U1 I0 p+ U$ }! SNo, this type of software doesn't harm the user's computer.$ f% q+ j7 L! [+ `2 Y
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
6 ` Z3 d1 G6 X, Y4 X; a4 }toolbars or videos to place the software on their computer. The visitor keeps the software in place so
+ X! U/ A d/ K: p: f2 R9 j! \that they can continue to have access to the incentive.! {# a8 t$ n2 J
这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。# Y" z& ] D+ S+ n4 A5 Y4 A+ y
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
3 L2 B$ b5 v- x; }6 j1 E; KHow to Get Accepted into a CPA Network
. j v- O; |2 X7 J, I如何申请CPA帐户
9 Z& M- }0 B! t% R$ [8 I6 tIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
0 Q7 |& M! n2 o2 J' bto start looking for networks is Offervault which lists offers and lets you compare payouts across
- E: }3 {) k) w6 n0 [different networks.4 Q/ K& @9 j2 P7 [ V
为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。
8 W, e7 R9 u' b0 }$ }Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
/ w$ |3 P- M4 H. b% W# `: Rapplication and be as specific as possible about your promotion methods. Usually some time after( h9 |4 Z1 n5 w8 H7 ?
receiving your application, the company will call to interview you. The phone interview is a critical- N! L; ~( _* j) Z' Y$ v4 Z
part of the application process, and most networks will deny your application outright if they can't get
5 G1 |0 }) T- V% J% E- gyou on the phone.
5 Q. }0 Z% a6 r w3 v一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。
- g9 w. d( F; R+ G* J8 EOften, the person who does your phone interview will actually become your affiliate manager after8 g2 a9 W% \ B% }) a
you get accepted, so it's a good time to put your best food forward.
$ q1 I, l( l- S$ X1 y通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。
* S8 C; k7 {7 M& ?4 \1 tYou might not relish at the idea of someone grilling you about your internet marketing methods over
! r$ z' r5 ~' rthe phone, but trust me, this part is critical. Have answers in mind for the questions:
3 ]# ?8 U9 |0 TWhat methods do you use to market offers?5 K/ _. v' M9 X; E2 i/ B2 v
Do you already have a website you will be using?! M! ^4 J3 F* Z/ W0 G
How much is your advertising budget?; t: w( V1 Q [$ h# Z
What other networks are you a member of?4 R: w7 T9 k( p) E; Q
Who are your affiliate managers at these networks?
$ N5 m% [6 G7 x8 S# l0 ^Do you use social media (Facebook, twitter, etc.) to market offers?9 y5 }- C* z4 f+ f
How much traffic can you drive?1 R$ Z% Z, Q7 f. ]# H/ L( p
Do you have a personal recommendation from anyone who is already a member?
) t. L( m3 H j/ V, R7 V也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:
' v9 s+ h. R9 B, P你通过什么方式来推广offers
" J7 V) x$ z2 `9 K1 {; H: Y你有自己的网站吗 q* D! I0 \# x8 w, E
你的广告预算是多少6 h1 ]+ @* R5 t& R
你还是别的哪家联盟的会员
B7 | I: z8 X, F. O1 x那些联盟的AM是谁4 d$ F) j1 [" ~
你运用社交媒体比如(facebook,twitter等)来推广offers吗6 z+ j3 a# }2 g. d, a3 V
你能弄到多少流量2 y/ t7 z$ [7 ]. M' B; Q/ u1 f
Once you provide satisfactory answers to these questions, the network will approve or deny your1 H& @3 m# T: d$ J
application. If you get denied, just keep applying or call someone on the phone and try again. Be
+ |) b/ u! p7 ?5 q$ hpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
+ X: d3 d: A5 k7 R1 @, ]for the network can be helpful.+ J; W2 k! t6 v
一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。6 F5 G+ F7 x. \9 [$ x G
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate$ g q1 s9 }! v3 N4 n
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network+ ]: x# {4 n! j$ K. e E- l4 T
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know9 a1 `0 e7 G- o# q- y* [( N+ a
people can open a lot of doors as far as networks are concerned.
0 \1 f9 o$ S$ ]8 b( H7 O. q在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。( k4 u: a, ?5 G
After You Join a CPA Network$ L5 @. L( I3 P. T. K5 { z
加入CPA联盟之后
. ]; b2 j: K( A% F9 tOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
9 Y' i1 S: q# h% H |and make an attempt to get to know them a little bit.
0 l( f1 f7 t9 [4 X一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他+ C, K5 v B" I5 S i" X
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their5 R- |: H7 v2 M2 L9 e3 h( v& l: F
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
* u/ u5 O& ~5 G! Y3 ?5 J" D4 N+ h? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
) v( j6 z3 L5 q0 }- ?0 q; r) L: y" Ylarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
# a+ w; C' i: h+ L9 j& |bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
8 B* Z4 H: E; K8 u) Temail.
1 C G, a" T/ z; r4 k( i坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通5 W C% R8 W7 X1 b0 S. X
For more helpful info about dealing with affiliate managers, check out:
: \2 T; u$ W4 T6 I* m( ?更多的关于如何和AM打交道的文章请看:
6 m: `' ?0 _/ q. x" Chttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
: ^4 ~$ f9 S) l5 g4 @. V. Mhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
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