本帖最后由 top888 于 2013-3-10 21:17 编辑
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: a3 t2 {6 P2 w0 N原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考
) m5 B+ |- G, ~! V本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单
4 Z, P# x: I" T n$ X/ F如果觉得有用,请大家给点广告币,谢谢!!!4 a1 |$ n0 y4 a7 G
Newbie Guide
v. [$ r& U: j6 m2 mPPVPlaybook.com
$ w2 r( }: j9 ~+ vTracy Shaffer
" T4 k0 Q& i: tDavid Ford
5 G' y, d4 I1 P) V4 n; K( S6 C2 n4 X? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
x: m7 O* @/ N- q" J; hGetting Your Mind Right to Start Affiliate Marketing1 O" q4 I l" B, G( u5 ]
正确认识网络联属营销
7 v& Q4 @( E) |& e, bThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an( j$ i/ D# Q$ n$ o9 ^
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
7 Q" f5 e5 B% t# ?: E* vyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
, G( C F1 d* jwith any success, these claims are laughable and far from the truth.
5 h# d! C7 w8 U0 O8 y关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
% G: `8 K7 ^! Q- {* MAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
8 S( S. t7 B! N- s+ ^6 @flow management. The main benefits are the low barrier to entry compared to other businesses, and
- t m0 R N6 e) ?' {the ability for a marketer to be a one person shop and make an incredible amount of money with low2 S7 d0 C, e C4 ^0 ^
overhead.1 L+ O, k. B- r0 b5 | `* j7 m9 M
联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.
. L$ U+ H; Z& N' k& N( o, i* ZThe winners in this business are the ones with persistence when nothing works, who know there's
1 W6 J" h" d, Cplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.! q2 A! I3 c! d3 A8 e: N
成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.# C$ A; d, I# U. I
The cold hard reality is this: virtually everything in the space is changeable, what worked today can L' l) p1 t( ]7 A) `6 T
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
+ J7 C, b; N- }冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况./ L9 U: N4 F4 K( ^9 E
Most of these things happen suddenly and without warning, and they all contribute to the amazing
3 z6 d1 o/ ]% I. }learning experience available to anyone with a few hundred bucks and the ability to open an
# Q+ c' ~# D: `- i& E/ g' S1 Fadvertising account.
- e4 a o, _& x* T这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.7 l E3 |& p! h# C, P) h2 l" O
Your competitors are willing to work at this around the clock. This isn't a push button, instant business$ L6 P( O$ ]: l* g7 W8 ?, J
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
$ [* s% U& N- ~- Z+ V& Hmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
; Q* `- ], v' A) c Q9 j) _2 O& ^. vtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
. C8 N6 T+ \. A! G, x你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你
- Z4 q% a1 G( ]+ k* Y5 M( J一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,
0 A- k5 a. S. a- N- c' N1 y尝试别的东西,失败....
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成功的唯一要素就是:坚持& K9 n; z- o k* P1 a: l
/ s' _; `% ?1 z+ ^# F7 KWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you% P! O0 j+ X8 F# Y# ~
started building PPV campaigns right away from start to finish. With that said, time to jump in and get+ {. f& ?& B$ g$ `) K
started building.
; i: I' T/ b* H4 a9 C2 T5 f3 U知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始
; D# p0 o& ~' MThings you need to get started:/ m1 C7 W4 w$ E& i3 L
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator) j5 I# j1 Q; }9 M1 ^
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
7 s2 W: J& \* D8 L3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
6 q- m6 M3 H" K! Y8 B( q4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)/ F5 n/ d+ c! \
This guide describes from start to finish, how to get started in affiliate marketing by running traffic \1 K h% t. e* ^( m# v
with PPV.$ R# M" b& Y: r/ Z, ?7 t: X: \
在开始前你需要做如下准备:
- X) ?) P$ i7 n/ t) U1、web空间-可是是一台VPS或更好的(例如 服务器)
8 T0 Y% O0 @8 E2、AFF的CPA帐号
% _0 f5 L. ?( x3 R" U5 O$ ~* b1 ~3、CPV/PPV的帐号
& r" G" J2 h: |: Z! M4、流量追踪系统(关键字/URL)* M& w6 b; d3 r( m; _
本教程会从头到尾来描述如何运营流量2 Q' K7 |% N O/ a( |$ R7 w ` s, C6 m
Basic Getting Started Definitions
1 K, x, `/ G: oAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more. e2 P5 G. L6 X4 Z3 ^, Q& }2 L
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
% K7 C1 v2 O) ?' T? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
* F, F; N! ~8 J' R+ G3 ytypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
' l4 w. R, I7 B联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA
6 @+ _" ?5 c# X0 {+ w! }+ u( l( |Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate c2 V9 S" h9 H1 j. ? s
receives a commission on that product. An example would be the Amazon.com Associates program, h% |( |6 G: T, x/ u
Comission Junction or Clickbank. C3 \3 _; l2 |6 b, I3 T% o
CPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)+ T* U* @+ d7 y
7 j' H, F6 k6 I$ O$ C v, ^3 bCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
% Y [% {5 r9 a7 g3 c0 h( U; p- kan action like filling out a form, submitting their email address, signing up for a service or sometimes) v, E1 |5 X9 c! `( V
buying a product. An example would be Ads4Dough or Neverblue.
+ a1 F8 ?9 @$ @0 k9 ^5 BCPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品5 G) g6 I8 A9 u4 o2 K( k: t
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Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's0 ~5 W# T3 Z1 I! d$ v
account, getting the affiliate approved for offers, bumping payouts and just about everything else
1 ?2 f U$ ^5 S5 M' W2 ^related to an affiliate's account at the network. Having a good relationship with your affiliate manager
& \3 ]3 w* X& Y0 A: e! f! s& cright from the start can really help you.
/ c5 L5 \: x, L8 wAM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多
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PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served. m9 y. X: H5 {' a( M
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per0 o$ R" M5 }( G0 D/ N% \
view, starting anywhere from .01 or .015.7 n8 b7 z0 t' t
PPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费+ F. ~ u3 t( e7 \$ e
2 z5 T* `7 M% X% c5 G. wIn order to use this type of internet traffic, the affiliate can sign up with a number of different; V, O- B, k3 {* B/ }/ s/ C0 U
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
" z! |7 d& y5 Q* E" \MediaTraffic, and AdOn Network.0 x# c3 \2 Z+ a R# X
为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。' a9 B" Y# N: z/ z+ H% w" N0 y
Don't popups get blocked by pop blocker software?
; t5 A4 M, l( V7 KNo. Popups are served in a new browser window as if the visitor had opened the new window c; ^9 r( l1 c" Y3 G7 I( h
themselves.
0 w# v' e7 n$ I不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样$ @; t) E: p3 q+ q5 w
How many popups get served to the visitor?
& y m# Z1 j. ]% R/ z+ LThe number of popups served varies depending on the PPV network. Some pop more frequently
! p4 M5 A# k# R8 h(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by2 a5 |2 w3 C$ ]( e
serving this kind of advertising, so they have to toe the line between keeping their software
6 @' [$ C. u8 Z p2 B# bdownloaded and still making a profit.
1 L' ?" a: m# A要给浏览者弹窗多少次呢?
" _) C! C! g' A6 G) I) U* @; Q r该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。# @2 L/ i6 U4 Q" r1 M- R
Isn't this type of software bad? Why would anyone keep it on their computer?
# C4 B+ Q. i+ i! fNo, this type of software doesn't harm the user's computer., z3 S* d2 X K t' B* r, f
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,& s. @2 ]4 T! j: g6 u5 I0 R
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
0 b$ y8 l' C, V5 a9 Jthat they can continue to have access to the incentive.7 X9 v" i4 L9 D+ s, N
这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。1 h5 D$ s4 ^- j7 l( u K3 |( ^
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
! E5 m) I, b" V/ r, G$ vHow to Get Accepted into a CPA Network1 ~9 R3 G) R( l: s9 S
如何申请CPA帐户- @# a- y( [7 R" o
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
: s+ _7 ^' L' P" O" F' Y, ^to start looking for networks is Offervault which lists offers and lets you compare payouts across
7 X; u: j% ?' l6 G& N# x0 Ldifferent networks.
) a$ F4 r; m0 ^为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。
. e$ H7 a* ~2 J* o: X% o. WOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
+ H( p7 t( ~9 t2 bapplication and be as specific as possible about your promotion methods. Usually some time after6 ~" i$ X. u! d2 X" v
receiving your application, the company will call to interview you. The phone interview is a critical9 T, q4 F# v* i+ t+ M, A
part of the application process, and most networks will deny your application outright if they can't get4 \9 J' v6 i: T; Q$ N
you on the phone.
! N3 L/ `8 M. }6 D0 P9 n4 z一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。
" S/ `; f: }9 t r" SOften, the person who does your phone interview will actually become your affiliate manager after
4 o0 x+ d6 ?1 @: G Pyou get accepted, so it's a good time to put your best food forward.
" Y2 ^# m2 n9 ?! X8 o Y; M通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。8 p, T, `% `* K. \6 V# j2 Y' o
You might not relish at the idea of someone grilling you about your internet marketing methods over
7 r" P4 \1 n2 b4 G/ V: ~the phone, but trust me, this part is critical. Have answers in mind for the questions:
, t5 M G7 G$ P+ ^: m, X, bWhat methods do you use to market offers?
8 I, B6 C% D/ F+ }; h* RDo you already have a website you will be using?
' p! L" k% q% Y( g& _, `How much is your advertising budget?$ v9 g; ?. L, H/ u5 A8 d
What other networks are you a member of?/ L( K# Z8 ?* q; @8 m
Who are your affiliate managers at these networks?
5 _. V/ V. |/ j( `+ lDo you use social media (Facebook, twitter, etc.) to market offers?
( T) F1 S& @) T% c- M p" ^! NHow much traffic can you drive?% \0 o7 ^$ ^. ]8 D/ I B" U
Do you have a personal recommendation from anyone who is already a member?
. C) i: ~3 X' P5 R! Q也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:9 ]$ O" S! J$ h7 k; M$ G1 z& P
你通过什么方式来推广offers5 e# s2 V0 v) ^+ L8 f
你有自己的网站吗1 h' o4 ?6 t+ T1 l) {" u+ h5 u
你的广告预算是多少
4 V. r G" ~- c; H你还是别的哪家联盟的会员; K, D4 ^) U# V/ s/ v4 \
那些联盟的AM是谁
6 R! ~4 X4 h( ?$ I* z, Z; ^/ ~* R* U, S你运用社交媒体比如(facebook,twitter等)来推广offers吗
# X; x. o; d5 L8 C# n! k: j你能弄到多少流量- Y+ S1 H$ h4 ?+ s0 ?- g1 o
Once you provide satisfactory answers to these questions, the network will approve or deny your
4 h/ j/ }0 M5 Bapplication. If you get denied, just keep applying or call someone on the phone and try again. Be8 s2 N; N8 p/ a0 l
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
, R% `4 A4 r7 a# x- e4 e, h Qfor the network can be helpful.. H; w7 c, o' a$ Q
一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。: h1 |4 ~% [$ \. F' X5 E2 B- t
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
- u3 H, Y2 ^( Q3 `; ^/ c- c) MSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network" y* i- m1 o4 B
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know9 A* h4 l. X+ ]: G
people can open a lot of doors as far as networks are concerned.1 i! [2 b ?; f% X* H; I
在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。 K2 {! _) m; a
After You Join a CPA Network/ K' V' {; a! T$ O" s. _' K
加入CPA联盟之后. ]/ [$ G1 o# L/ ]1 N, |. l, P
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
- o0 }' u# p# I0 @" J& l* Y8 c4 @( g: ~and make an attempt to get to know them a little bit.1 Y: i1 z' D8 T0 D1 n
一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他
' S+ G- k& @9 w( A, IFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
: a$ x/ |$ e& B9 }$ [weight in gold. Start feeling them out from the start and try to get to know them. Once you get
' `0 z9 K* t' j' [? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
) E4 R3 j8 B1 @# W+ Slarger, they can really help you with your marketing efforts, scaling campaigns and getting payout2 J8 Y& B- a: O: k% Z
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
1 a; u* B5 E( J0 n" T4 memail.4 z% l7 I6 h3 \2 j& @4 ?2 X
坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
9 p( t1 n2 G2 j( z4 U5 `For more helpful info about dealing with affiliate managers, check out:
/ ` D7 X# G4 O) q2 j" T更多的关于如何和AM打交道的文章请看:0 B# ~ @* j7 c+ I# M6 N. |, q
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
. _( X- Q- \4 N# |& I/ ihttp://www.mrgreen.am/affiliate- ... iate-managers-want/
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