本帖最后由 top888 于 2013-3-10 21:17 编辑
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5 I A6 x8 ^2 p& K原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考
' B/ }9 R% Q5 f* a1 I: g F本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单
7 c! N w1 G* p8 y如果觉得有用,请大家给点广告币,谢谢!!!
7 D1 Z; y B1 A$ v& x: x1 A5 {Newbie Guide6 O+ W' V& X0 N2 y5 L9 l
PPVPlaybook.com% g: I5 Z" F$ o) H0 I: R" T1 P8 K0 E
Tracy Shaffer
# G' ]( j, i/ Q3 q6 QDavid Ford4 g* E/ e) Q. Z3 r! J% t
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
u* p- g j0 ?% ^- y$ K/ r) KGetting Your Mind Right to Start Affiliate Marketing; |& ]- A t" L3 s' M
正确认识网络联属营销5 y! L, ?. g1 I+ V
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
2 h$ i! r6 C! o$ k5 f3 k% mever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
3 _$ p$ W' z5 Z6 fyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing8 q: n0 }/ a. c) x# J& C
with any success, these claims are laughable and far from the truth.
3 F' x+ M2 t: W. h8 @9 ?9 b关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
* r$ J7 O4 x/ d: {2 jAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash& u7 `* j# y% r: X3 S
flow management. The main benefits are the low barrier to entry compared to other businesses, and
6 {/ j4 E6 x2 O" N$ b; |the ability for a marketer to be a one person shop and make an incredible amount of money with low
5 I ?$ O: M. n6 h. ^5 {overhead.
! J, Y% W( P4 O联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.
e: x: Y4 Z8 w# ?- H# aThe winners in this business are the ones with persistence when nothing works, who know there's5 p+ \" [7 |5 V# P2 g0 z: R# h8 j+ r
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
5 |$ ?! N( v5 b/ [& f( o7 G8 o成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
9 N9 J! E, O+ q y5 I. v0 X& A8 sThe cold hard reality is this: virtually everything in the space is changeable, what worked today can, c8 ]/ w E) r$ R* p/ R- C( b! h) Q
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
6 k' P; Z" C8 P冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.
* O3 F& y, g1 m, UMost of these things happen suddenly and without warning, and they all contribute to the amazing! P8 {4 p+ d2 [0 R3 W
learning experience available to anyone with a few hundred bucks and the ability to open an X5 M7 u) r2 a% _. b6 ~
advertising account.
* n9 q1 Y, J/ i$ a+ U这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.
6 y& D( u/ [ I" f. g. i" a+ F/ CYour competitors are willing to work at this around the clock. This isn't a push button, instant business
3 l4 T. m4 H0 _ |" K, o# j) \where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet C& f9 G: A" [4 l
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
! Y4 z% ^0 f, f j& P4 f R* X/ A5 ptrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.$ p$ _* f" [! y2 N+ `/ q
你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你7 w, A ~# g6 Y2 Z2 o$ Q x6 g" y
一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,
6 D8 n* m* n! t: u/ B: Y尝试别的东西,失败....
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成功的唯一要素就是:坚持6 j3 [7 H0 s! G' S3 c& ]1 n4 V
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With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
( a0 q7 G7 z) \9 r1 m/ Y) ystarted building PPV campaigns right away from start to finish. With that said, time to jump in and get' h, T4 \3 x/ E' g
started building.* U' s# h: E8 h
知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始
& r3 T/ A' \3 G& W, z6 |Things you need to get started:! e0 `2 K* u- p/ g& ~( O
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator). V5 s# |( c3 B q; L7 f
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
o; o% ?# e* O0 p3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
1 t b, ?3 }9 g1 z, L o! j4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)0 A0 F. _+ i( f# V3 r9 F/ v7 ^
This guide describes from start to finish, how to get started in affiliate marketing by running traffic3 |! u5 Z7 w/ ~- e# s
with PPV.
9 @9 S* Q: G, \6 b3 Y& Y在开始前你需要做如下准备:
* r$ F$ r# k; b; E: }8 E4 c. V: R1、web空间-可是是一台VPS或更好的(例如 服务器)
" }4 l7 b( |; m/ d2、AFF的CPA帐号$ f4 B* G& ^* X5 m" s: S. T
3、CPV/PPV的帐号" G! _& w5 r" F' z
4、流量追踪系统(关键字/URL)
6 C" ^$ T! S, \) M9 [本教程会从头到尾来描述如何运营流量, `1 {- N: w5 B' {$ p! R
Basic Getting Started Definitions
' d/ u8 f2 U/ }/ T6 `3 LAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
9 R/ G. z: @% N( p% S2 c/ eaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main, R0 D3 a9 B2 a \, N9 }# |' O) b
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
% I) k% J W. m: R2 Q3 Xtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
! j7 u) E. i; M1 U" _7 _6 d联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA- M) x7 W5 t$ L6 e& N, v k+ r( M1 q
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate, c9 {3 v" a& U4 P! {- y6 `- O: k
receives a commission on that product. An example would be the Amazon.com Associates program,) i+ Y: s- f9 Y( h) }/ a: {
Comission Junction or Clickbank3 t- I. H( J8 J$ Z
CPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)
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2 r4 t+ L& R# t* ^* bCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes1 m; \. P6 T4 o0 M
an action like filling out a form, submitting their email address, signing up for a service or sometimes
: K7 N, P x7 z B$ O' ibuying a product. An example would be Ads4Dough or Neverblue.8 Q( u0 ? z; y3 I, A
CPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品' R" Y5 [4 T0 a3 M' G. @8 I
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Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's# F9 e; x( }; S
account, getting the affiliate approved for offers, bumping payouts and just about everything else
# S$ J( Z8 R& B/ j; C/ p% Jrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
# C8 d- E; C' x! ^right from the start can really help you.
9 d. O* T. Z1 jAM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多8 R$ U' U! T0 ~: ]3 t [
) H( @0 t/ t% ]; n0 {" r nPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served2 f8 y1 V, \# R! c t1 P
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
( J2 f/ J/ R' p! D) U# ]view, starting anywhere from .01 or .015. z( ]! M* P; A& x
PPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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- M" |; d; Y1 \ D$ F* w/ GIn order to use this type of internet traffic, the affiliate can sign up with a number of different/ Q; A, s: p2 @3 A! ~
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
/ K) x+ m- `. G: R2 IMediaTraffic, and AdOn Network.
) b: E8 M ?( i! a为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。
4 _+ r. l3 t6 J" c6 ?/ ~Don't popups get blocked by pop blocker software?
6 f; ?) z+ e+ r6 _5 iNo. Popups are served in a new browser window as if the visitor had opened the new window
- B0 X" G- k# g- K+ f) r' [themselves.* q6 I* Y* q. [9 K o
不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样& u, }, x) z" k8 b' o
How many popups get served to the visitor?
5 A6 q9 C7 u" R/ @0 }8 A" qThe number of popups served varies depending on the PPV network. Some pop more frequently
7 R, e: N% C0 I# s% b(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by8 ^: u$ J8 {% d- L, l5 E* H8 g$ Q2 t
serving this kind of advertising, so they have to toe the line between keeping their software
( o& T: m! s2 l( S, m- L, P$ kdownloaded and still making a profit.
- N. h# F3 ]' N& l0 [7 a, K0 D0 n要给浏览者弹窗多少次呢?0 E$ ~8 \! G* B1 Y+ p% Q
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。
$ Z9 Y9 W, l3 ^7 I6 {9 g6 ^Isn't this type of software bad? Why would anyone keep it on their computer?5 R$ `" ?. W( u( E1 D3 ^! P
No, this type of software doesn't harm the user's computer.
: z( N) T% y: ^, y# b& T' jCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
: y1 ^3 {2 v, ]+ J5 k9 l, Mtoolbars or videos to place the software on their computer. The visitor keeps the software in place so& ~% R1 H7 i; D; \
that they can continue to have access to the incentive.
( O6 \$ H# d/ j$ V这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。
' c% J/ {/ T7 l; T. [? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 37 d/ b n+ p" A6 c
How to Get Accepted into a CPA Network
; w. Y7 M# g1 X$ |+ ]如何申请CPA帐户. z% f# P4 S: f: \* B6 E
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
- @: A- t6 p; o% I1 Eto start looking for networks is Offervault which lists offers and lets you compare payouts across
: V+ Z3 W5 C7 ]4 A; Ddifferent networks.
2 H/ D/ w& t5 L- N: D; z为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。
, a; {' v) `7 YOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)% e' l0 s3 x/ Z; q+ S
application and be as specific as possible about your promotion methods. Usually some time after7 s4 {; Y" F ^ ]4 z7 c( O
receiving your application, the company will call to interview you. The phone interview is a critical: E4 y6 Z* _+ n8 G/ O2 W
part of the application process, and most networks will deny your application outright if they can't get% |- o1 ?; u9 `; b: G, F2 M5 [# d3 |
you on the phone.1 l7 P. ]+ K. [
一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。, }7 H. z/ a3 E/ {: F
Often, the person who does your phone interview will actually become your affiliate manager after
5 \5 P Z& L0 Z' Xyou get accepted, so it's a good time to put your best food forward.7 g$ Z$ D5 g9 t' V
通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。
* n" m5 ~, P! A6 @# V1 K$ pYou might not relish at the idea of someone grilling you about your internet marketing methods over
2 \. t0 R$ D# g1 Q7 F; p0 Othe phone, but trust me, this part is critical. Have answers in mind for the questions:3 A! m0 }6 @) a7 S3 _
What methods do you use to market offers?
/ O! c" w/ \7 l0 u9 _Do you already have a website you will be using?( J* U- z+ ?* C( w# \) q6 W
How much is your advertising budget?: i1 a" p3 t. ?% n: P! q5 g3 U
What other networks are you a member of?1 v$ h$ C5 O% J$ O+ @: r H5 r" ^
Who are your affiliate managers at these networks?
( ?, A1 [* I, BDo you use social media (Facebook, twitter, etc.) to market offers?6 n3 v' x1 I3 M' f- m+ J
How much traffic can you drive?0 h5 v; n: m; X, Z7 W1 ~
Do you have a personal recommendation from anyone who is already a member?
! q$ j6 M* _0 F: d1 ?* z也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:1 u& \( }, R/ X* r9 O9 U3 y( }, i$ w
你通过什么方式来推广offers, c: |; f, m* C7 \8 p7 c
你有自己的网站吗
, w: K. k9 D% y6 R6 |你的广告预算是多少* w; S9 F' n" g9 q. a2 i8 t1 ~
你还是别的哪家联盟的会员2 e& d; F+ y" D
那些联盟的AM是谁2 Q" @( ]/ n" w3 F- }& y( |/ l
你运用社交媒体比如(facebook,twitter等)来推广offers吗
" M% S2 G! }& [ E; H; M: f你能弄到多少流量
4 U( g! v1 E: B4 A* j1 X' iOnce you provide satisfactory answers to these questions, the network will approve or deny your0 G0 k- q' I4 v) ^
application. If you get denied, just keep applying or call someone on the phone and try again. Be
2 V7 s( D; v4 k" spersistent. Also, getting a personal recommendation from someone who is already an active affiliate% f7 x; @2 B8 W: e' i* i6 i- C0 A
for the network can be helpful.1 k, i) P' q$ o& N. S1 H
一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。
/ l7 l3 p9 ^1 j* D! S8 {To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate0 G0 O9 ?# S5 k* I+ v% d( H
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
1 _1 x) K: w* l2 u9 v9 mowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know+ Q( p9 r' r% _
people can open a lot of doors as far as networks are concerned.: Z" }1 {' i+ Y! X6 i
在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。
5 f0 z9 }. n1 k7 L6 ^After You Join a CPA Network7 b- N6 W$ n9 l. L6 g
加入CPA联盟之后3 R4 m: g; \' Z9 ?8 E8 I
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager7 Y7 a! n$ d1 R" h7 y
and make an attempt to get to know them a little bit.
" G: ^. G, Y3 a一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他0 a3 `$ x' L. K9 F6 P
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
) e' m% Y' Y* ?( T+ @4 U* X& X. B+ Yweight in gold. Start feeling them out from the start and try to get to know them. Once you get Z' i8 x" x- M/ l
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 49 p/ o! H Z$ v$ @3 C3 l/ x) g
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
# @$ l8 @; I/ w/ ^$ gbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus6 e ^+ i$ Q0 Z
email.5 x3 f9 N2 Z5 v
坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通6 i% T7 j- U5 s
For more helpful info about dealing with affiliate managers, check out:
; `: V) d$ k* V. p更多的关于如何和AM打交道的文章请看:) Y2 X5 m2 |" u8 u" N
http://ppvplaybook.com/blog/musi ... -affiliate-manager/& q/ B' S0 v& V% U8 J5 o D2 j/ x
http://www.mrgreen.am/affiliate- ... iate-managers-want/6 s0 M: ^. N( x6 c: k7 Q8 _+ G
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