本帖最后由 top888 于 2013-3-10 21:17 编辑 + Z7 ^8 Y/ M$ L3 j6 }1 H6 Q
' j9 Y+ f0 f" \' d1 B原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考
" J6 f% Y( c% m" Q: Y! @- l" u" d0 C本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单
# H: ?2 e8 a+ Y/ d如果觉得有用,请大家给点广告币,谢谢!!!$ n) K4 [5 {9 a; @6 M
Newbie Guide) w) H* j6 @# H# I- x, g
PPVPlaybook.com
# ]/ C, y2 I+ U. n3 tTracy Shaffer$ ]" n0 E6 _+ E3 A6 }8 {
David Ford6 U( | t$ q8 s7 ~ p
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
$ l* n: m' B0 KGetting Your Mind Right to Start Affiliate Marketing
; ^! o" F5 q* G$ G' W2 V正确认识网络联属营销* F; Q3 Y6 S/ u
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
# n1 ~! Q3 }) N4 |4 l8 b8 Pever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
0 q. i( @ n5 t$ f* x8 Pyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
2 Y. L1 u1 P+ pwith any success, these claims are laughable and far from the truth.
' z5 c) q; U6 K" m" Z关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
5 K& G3 M4 {- h N- R$ L fAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash" z, r5 n* ]8 m+ ~
flow management. The main benefits are the low barrier to entry compared to other businesses, and5 a5 \7 K9 n' x+ q' K$ Q) q
the ability for a marketer to be a one person shop and make an incredible amount of money with low
' \! q0 L& `) @/ x0 B- b$ woverhead.
. K2 z2 z( W, Q( Z/ T联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.: r. a% d( r0 r4 \& w
The winners in this business are the ones with persistence when nothing works, who know there's# E; ~6 d- g& M
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.0 @; Z ^1 a& W
成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.% x2 a! L) i* W$ r+ I# r) ?
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
( v$ Y, G7 c* t/ x1 S0 p: g- }stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
8 B- }. w$ Q( E+ |冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.6 p& b% ^' X2 n8 X
Most of these things happen suddenly and without warning, and they all contribute to the amazing
) I N' V# s5 J2 llearning experience available to anyone with a few hundred bucks and the ability to open an" F6 v1 J1 A- S+ y$ B) s
advertising account.
& |0 n) k r% B8 j( R) s这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.
8 @2 ^3 z: e- n/ X! g/ X' ]# zYour competitors are willing to work at this around the clock. This isn't a push button, instant business
1 p: t: I& @: Y% nwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet* T9 L8 S! M4 T6 [; b! y2 o
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,! I1 T+ t/ m0 B f1 I
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
; c3 |% L# `2 x: M你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你. {8 Y/ D! T- x6 e% r2 q
一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,3 Z9 J% ?9 u' _
尝试别的东西,失败....
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成功的唯一要素就是:坚持! a; q! Y/ w! ? @/ h' Q" E3 A
6 w4 `- O- Z+ Y% [With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you! T+ _7 M, @: s) y I q- ~ G
started building PPV campaigns right away from start to finish. With that said, time to jump in and get. m! U6 l& k5 j# F9 ~& y/ ?
started building.
8 D `1 {/ V/ `" Z% o知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始: O$ g# g9 E" _) F8 m! g, B
Things you need to get started:
5 x0 |5 k/ N6 C% @1 F0 I7 d) Z1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
& K l9 f9 D, s3 n6 u6 U2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
/ R8 }- f& [9 s, V1 \3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
3 y5 d4 {3 O- k+ Z4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)7 J9 Z! v, i( ?! g
This guide describes from start to finish, how to get started in affiliate marketing by running traffic/ u: O5 J" j4 }1 T; e4 k. ^ R
with PPV.
6 h0 i) U$ @! @" c- B, d) v在开始前你需要做如下准备:5 w& c- m$ Q; y+ s( }
1、web空间-可是是一台VPS或更好的(例如 服务器)2 A# W/ i3 C' B: O1 _- p0 |# w6 p- N
2、AFF的CPA帐号
, j" J4 k. n3 h, H0 K2 }' B3、CPV/PPV的帐号
8 h, H$ B3 t$ F1 M6 s& [' ^4、流量追踪系统(关键字/URL)
4 C1 ~& {. N1 C( h# }' W) U本教程会从头到尾来描述如何运营流量3 g5 ^% M( T5 @3 I5 O$ A* d4 D! E
Basic Getting Started Definitions
2 g* S' b. _- {8 C: B) dAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more, c9 | Y" A2 [; [( M# I
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
2 z- H& c$ w! G2 Y: [? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2- Q1 f) A1 M! b" p
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
" Y- I( E, [( o& g; e: L" U% r: E联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA( }% m e/ O/ J8 q
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate" f& w8 e$ x- c6 _( Q7 e
receives a commission on that product. An example would be the Amazon.com Associates program,
& J8 ^, D2 L, t# A" A7 mComission Junction or Clickbank
5 Q, r) Z) p, J; L+ vCPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)! N. F0 A8 W- u8 C; ?& J- n1 U4 P
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Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes# Y/ p+ t, p) ^ m+ ~0 w; ?
an action like filling out a form, submitting their email address, signing up for a service or sometimes; F. F$ R, c3 n" r, o6 ?7 J5 l
buying a product. An example would be Ads4Dough or Neverblue.* E" A' @* `7 a# R2 s! d) F; q
CPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品
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1 s: H8 L" T# t8 ]! B2 YAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
3 A- r0 b9 P5 z5 \& Vaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
5 l1 v* N+ b& G3 {1 P5 S- A0 urelated to an affiliate's account at the network. Having a good relationship with your affiliate manager& T' @4 g. h3 I
right from the start can really help you.9 J+ q, g9 R1 k" Y# h
AM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多
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7 x/ g9 d8 o% P; M1 r, Z/ N* hPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
' s7 g- k v( `' B- V- C1 m+ {in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
1 }. T7 z. F: S" x. eview, starting anywhere from .01 or .015.$ Y% @* M7 @ N( I5 i' B3 V1 Y
PPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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& D2 R; y7 n+ t2 p) I' B, mIn order to use this type of internet traffic, the affiliate can sign up with a number of different
4 {6 j8 V: e. N' \2 ?7 }companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
6 X; s$ K ^0 j3 FMediaTraffic, and AdOn Network.6 j D, b! ? E- n
为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。
" f; F q/ a' F" R- Y; `Don't popups get blocked by pop blocker software?7 g5 ~- t6 m2 n8 |
No. Popups are served in a new browser window as if the visitor had opened the new window
! A M9 j" f7 }- f8 @, R rthemselves.
) M* T- u" Y" K- G( s* G" F+ E不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样
f1 t& J, i/ \) a! UHow many popups get served to the visitor?2 ]9 U* x4 A; K! u: ]# R) Y: X2 V
The number of popups served varies depending on the PPV network. Some pop more frequently5 V( e1 |0 U8 Y% a5 Y
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
- i' r% \- N( ]4 e* e N1 U" mserving this kind of advertising, so they have to toe the line between keeping their software
6 S; K& y2 i c2 j, Udownloaded and still making a profit.! K7 j# p7 m, Q7 x# h3 ?
要给浏览者弹窗多少次呢?$ `0 H; z/ I0 \2 O& ? X, _2 H
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。
4 L& d6 z9 {( lIsn't this type of software bad? Why would anyone keep it on their computer?# w- u2 x" d( r0 R% t
No, this type of software doesn't harm the user's computer." }8 F! p) }. b8 |" k; a2 T
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
9 ]- ~# O0 h, etoolbars or videos to place the software on their computer. The visitor keeps the software in place so
. w' g( L) q# z) h/ _that they can continue to have access to the incentive.
r% a4 |) _/ ], V, s1 Q- o! I这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。
; ^- [' d; _" h& c0 Q3 z? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3% L/ Y2 N! m2 V1 d4 f% U, m( o: ~
How to Get Accepted into a CPA Network
+ { _3 M/ l; Q7 [如何申请CPA帐户/ w6 v1 X- h, o) V
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
% q. b! W `) ^; T/ Cto start looking for networks is Offervault which lists offers and lets you compare payouts across
& a( X& I; B" ]. ?1 o( gdifferent networks.
* K, m! o) \- Y: E为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。
- i ]; S$ L. L& T9 K n/ b& xOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)# @. c3 c$ a% W
application and be as specific as possible about your promotion methods. Usually some time after
6 m( N. S4 z" ]2 ~* d0 s( s+ Hreceiving your application, the company will call to interview you. The phone interview is a critical. R% [! n8 P: @- g# Y) m# Z& o8 a
part of the application process, and most networks will deny your application outright if they can't get. ?# \' ?! O4 z J% C% w# o! r. l4 N
you on the phone.1 q* t/ n0 B2 X% L2 S% A
一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。
3 z1 v, V2 q$ U4 D: dOften, the person who does your phone interview will actually become your affiliate manager after5 Z+ `: p. J7 t' V2 a
you get accepted, so it's a good time to put your best food forward.
: M& B9 G$ j" c# L# ^ d: _5 B通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。
! k, r" k7 @ jYou might not relish at the idea of someone grilling you about your internet marketing methods over
! Z7 b6 d6 F. s5 ?the phone, but trust me, this part is critical. Have answers in mind for the questions:: M& i3 `. L- f' R; R
What methods do you use to market offers?
1 \. Y: e8 P5 i3 k1 o: o6 X, R) WDo you already have a website you will be using?5 ~7 E* ~ [8 F, n: H) s9 F
How much is your advertising budget?4 r) j! O- _" |/ u2 i* E1 q
What other networks are you a member of?
; M3 n/ A2 W4 I# |) x' fWho are your affiliate managers at these networks?8 E8 d6 N/ p- ^6 k3 [
Do you use social media (Facebook, twitter, etc.) to market offers?% V. h9 A1 |+ Y* O4 ^* b. C' l d7 f0 R& d
How much traffic can you drive?
: ~- G, F1 h# f( `* C$ V8 aDo you have a personal recommendation from anyone who is already a member?
4 O1 c0 C! K$ A, c! I也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:
7 b4 m, Z# U# `2 H s$ j# C5 e你通过什么方式来推广offers
# b2 k; v& N H你有自己的网站吗( N" ?5 I$ g* b0 p# l
你的广告预算是多少& T. f h0 t8 q% `4 N0 e
你还是别的哪家联盟的会员
7 q# M" L7 G- f' \那些联盟的AM是谁& T4 g8 P5 o6 b
你运用社交媒体比如(facebook,twitter等)来推广offers吗
$ z. w# e" \+ o2 p, S" c% I你能弄到多少流量
# O- l. F1 g9 U8 T0 m; Z! Z! eOnce you provide satisfactory answers to these questions, the network will approve or deny your3 R# |. Z$ ^/ s H) U* m% x# z
application. If you get denied, just keep applying or call someone on the phone and try again. Be
. h" _4 c* y4 n q1 _3 b$ m- Fpersistent. Also, getting a personal recommendation from someone who is already an active affiliate. C% {; H A3 a9 T. x/ u- P
for the network can be helpful.
4 x, P( S( M0 l% |0 a, d& f一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。" |! | }" l! v, W6 V% @
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
5 @3 j" u1 a5 Q6 ]Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network0 A3 `3 g! {. X
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know: H. I+ }' w2 D5 i1 o
people can open a lot of doors as far as networks are concerned.
3 w3 e0 L1 Y& ~* @' P8 a在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。" c% h$ ~9 @5 _& w; N
After You Join a CPA Network
6 V- g8 B" Z$ c, m6 P: X* K9 \加入CPA联盟之后" G1 v- U& J% m8 H
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager5 P0 ^! s* `" t- Q& W9 s
and make an attempt to get to know them a little bit.
" u, ?+ R5 w0 }) W! U一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他
. |( b( @1 v: ZFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
3 e! S0 [* T% M4 f: q Bweight in gold. Start feeling them out from the start and try to get to know them. Once you get/ R3 o6 g. H$ j7 u4 B0 q
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4$ [' B i, R8 o- _% i5 G5 ^
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout8 o& z+ a" j+ b. v5 Q2 K
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
% Z, W, Z3 p. ^email.3 n4 x6 W$ g% Y& L' E" n! i W
坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
% O6 N5 z6 a: u* F4 s0 {. M+ oFor more helpful info about dealing with affiliate managers, check out:
# I# ?& U, m8 }( G( o0 R更多的关于如何和AM打交道的文章请看:6 F$ z7 S3 T: t
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
: }% A& k4 R( J& {8 Z3 Zhttp://www.mrgreen.am/affiliate- ... iate-managers-want/, i, h; R* w0 Y. d7 N- w: K
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