本帖最后由 top888 于 2013-3-10 21:17 编辑 8 I) ^' o, v v4 O$ X# X
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原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考% C7 G; y" `; @
本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单) P% N: \) M Y% O2 m0 o
如果觉得有用,请大家给点广告币,谢谢!!!7 t' t, @9 S) Y
Newbie Guide
! s1 v' K o& u( Y7 mPPVPlaybook.com
$ j. R* M/ ^( fTracy Shaffer
* D1 ^4 `9 v- \( ?David Ford
( g4 ?1 l# k0 h) u4 z? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1 m) b. m% w2 z
Getting Your Mind Right to Start Affiliate Marketing" u5 X" P) D8 O( e
正确认识网络联属营销' R: ~. k# L$ E$ ]% ]
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
( i% k9 r* {' b- \/ gever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
7 \; D. P$ y3 M" Z! |) C8 Xyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
$ S; z, g, M. zwith any success, these claims are laughable and far from the truth.# g+ Z y/ G; c
关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远. P/ \+ j n' g/ b
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash9 I4 m5 u9 q4 f/ R$ b
flow management. The main benefits are the low barrier to entry compared to other businesses, and
+ R7 C' ^1 i; d8 e6 E# cthe ability for a marketer to be a one person shop and make an incredible amount of money with low
/ i! M9 [+ h: K1 T! x$ xoverhead.% c# x; z& S9 O. L# i, j
联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.1 u6 C% m4 X1 ]
The winners in this business are the ones with persistence when nothing works, who know there's' E" j$ K- i+ h4 O( u! a
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns. a+ x. \( A$ z k$ O' H
成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.8 R$ K9 T" a* V$ h
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
; I6 J" T* n$ r6 sstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.& I5 @0 d( n2 Y' a" Q+ q
冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.
: j2 M, i+ o4 TMost of these things happen suddenly and without warning, and they all contribute to the amazing
( p5 V" i: z2 O9 T. v$ z( Blearning experience available to anyone with a few hundred bucks and the ability to open an, V4 ^' m+ V0 U' [4 W5 R7 l& e
advertising account.
6 u/ [2 \! g* c这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.; a- g+ W \1 j c
Your competitors are willing to work at this around the clock. This isn't a push button, instant business6 A, L& m$ V. K
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet; O) q- p9 m' Y/ J1 ?
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,. h6 n, C. o& P. p! @( L
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.6 D) t0 ?" q* K9 c/ Q& R
你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你! a- j" h9 ?2 @. B' S! c9 S
一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,* l( K2 X4 j; n( w8 u
尝试别的东西,失败.... x- ^$ d- G, i1 U# Y( `/ @' f
! n" [* y, [& T, H' _; j成功的唯一要素就是:坚持+ H/ A! L0 k1 h% ~9 q
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With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you# a1 e! z, z. f% E, F2 h( I- {
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
0 }) V2 l; }) gstarted building.0 n& `8 O# |3 g/ b
知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始 U [+ H, x0 e( Z4 C8 R9 M
Things you need to get started:
+ T, B% P/ _0 G2 Y2 ]. O( \1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator), B0 v% p7 K3 c& X2 u1 h
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)8 e6 V/ s+ G% g: t7 {; ~" M
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
9 L2 I% F3 e( [* r4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)3 Q) E& q8 W% l3 K' ]) [
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
$ }2 E0 f' ?5 }8 }0 f6 L* |with PPV.
% Q! V3 |6 p+ E, K$ U) x; C) ?在开始前你需要做如下准备: K* L* K; ]& _6 ?1 a( B4 z
1、web空间-可是是一台VPS或更好的(例如 服务器)5 R; y ~0 m$ p! M
2、AFF的CPA帐号9 F8 W4 s. @6 H; v1 m
3、CPV/PPV的帐号
2 x: [0 k( G0 o3 G7 X4、流量追踪系统(关键字/URL)
3 w9 d. L F2 u! |* l# w; O. Z2 r本教程会从头到尾来描述如何运营流量3 Z( }$ D! B1 K: F6 K5 H& }, N2 e
Basic Getting Started Definitions
) P @/ U! k$ l- ^9 n" ]Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
7 b- @4 @: M0 @( h2 a) paffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main9 U6 z0 W ]+ I& P
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2' w( r- \: o% e' h* F1 A4 i
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
; h( b( F4 f& Q% Y$ S联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA
! ~! D# c) Z8 ^ HCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
P8 K( L/ f7 F- l( Ereceives a commission on that product. An example would be the Amazon.com Associates program,, f5 U9 k' ]: }6 P% q3 x" T
Comission Junction or Clickbank
( O' ?9 h9 O* c' |5 {7 e, m9 ACPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)# c# [6 N# S+ J6 r
: @. D4 K8 h/ rCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
0 G! B p0 m% {. [( Q: |+ fan action like filling out a form, submitting their email address, signing up for a service or sometimes( x+ M+ b! H$ p! B2 |1 N6 h
buying a product. An example would be Ads4Dough or Neverblue.8 E% u/ d; K* g) _: w
CPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品% g, {' H7 L% {! s' n8 s: Z2 P$ L
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Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
' B$ r# F; L$ ?& _* j. K0 U# _account, getting the affiliate approved for offers, bumping payouts and just about everything else7 N! I0 r$ q& W9 A* x
related to an affiliate's account at the network. Having a good relationship with your affiliate manager3 s* Q3 a+ y/ n- j. b9 R4 ~
right from the start can really help you.
$ q- E( n4 y0 C: XAM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多 G* e5 s! N7 x: { W+ M7 @
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PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served1 }$ u2 o# n H2 s+ K
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
: e# g) P! w0 U3 Tview, starting anywhere from .01 or .015.
/ m, v4 E% ?0 x- LPPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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2 z2 e! L1 A* Q1 T |3 Z6 CIn order to use this type of internet traffic, the affiliate can sign up with a number of different3 |" D$ y: W4 r4 A
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,, e6 K' z+ G" }7 c
MediaTraffic, and AdOn Network.7 g. `# S* P& A: o e: E2 d) G
为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。
( v6 u1 \* e0 ^1 G. t# bDon't popups get blocked by pop blocker software?
`9 d0 t% x. g$ ?2 c, I5 ]No. Popups are served in a new browser window as if the visitor had opened the new window
4 {1 b( g! z: F3 s6 Vthemselves.
6 h" F3 _+ {, ~8 u3 a3 N9 M- i不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样
0 @6 {& }7 p* V5 O# PHow many popups get served to the visitor?3 E0 i$ b' f3 \5 l/ }: x
The number of popups served varies depending on the PPV network. Some pop more frequently% R# A0 a5 T! F, x1 m, x) ^! I
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
! {) y% e' G/ b% ^) X( c# F' P" }1 Yserving this kind of advertising, so they have to toe the line between keeping their software8 t( V5 c+ P- ]& @9 Y
downloaded and still making a profit.: u! ^. `4 M. x2 Y. V
要给浏览者弹窗多少次呢?
0 _ d0 ^# t/ t F; X6 G; V该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。
. C9 ]' O6 m4 R" GIsn't this type of software bad? Why would anyone keep it on their computer?
; T8 J0 I0 i. w' qNo, this type of software doesn't harm the user's computer.- Q3 \- D2 p& @: p3 M/ X4 N
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
: k( U+ R9 ]# m, Z- x: {' J1 d, ptoolbars or videos to place the software on their computer. The visitor keeps the software in place so: }) u6 U5 [7 n+ |
that they can continue to have access to the incentive.
/ c7 o2 s, f. x" u) q这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。5 J4 e* x+ W2 H/ G
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
, o3 t1 J+ f* x$ N' Y VHow to Get Accepted into a CPA Network; P6 {' b* j" X9 e. `
如何申请CPA帐户# @2 X; J4 b& t. g- K. z
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
2 J3 G j1 d9 M. ?0 |to start looking for networks is Offervault which lists offers and lets you compare payouts across
, g9 Y; p7 b/ C$ qdifferent networks.
: Y' i( ?. E" g4 Q8 x1 y为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。* S4 ^( q# u1 u7 m8 }
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)( a' v! c3 ?1 O2 k
application and be as specific as possible about your promotion methods. Usually some time after
: v+ [0 o8 \, l" A8 i9 ireceiving your application, the company will call to interview you. The phone interview is a critical
4 }6 L2 M; \$ q" Zpart of the application process, and most networks will deny your application outright if they can't get
' d4 |' C& s% ?2 z. [% Cyou on the phone.
3 Z/ G1 [ H9 A/ i+ G9 [一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。
5 f# M, s/ S: T" b8 ZOften, the person who does your phone interview will actually become your affiliate manager after
, N( f9 ?* V$ e+ dyou get accepted, so it's a good time to put your best food forward.
G6 \. d% @/ a8 P5 F4 z! r# i8 Z2 c5 o2 e通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。- d$ H- k1 {- [& `
You might not relish at the idea of someone grilling you about your internet marketing methods over
1 Y: I$ F: B( P, cthe phone, but trust me, this part is critical. Have answers in mind for the questions:! \3 p w9 e; o4 W3 |- c
What methods do you use to market offers?) ?0 }& h: k& N3 g6 U$ S, b( ]
Do you already have a website you will be using?) ^, v9 x4 @/ f6 s
How much is your advertising budget?: Z3 A) e J0 d$ E4 g
What other networks are you a member of?9 C- Z0 ~+ O/ [" t
Who are your affiliate managers at these networks?
3 P3 a/ P) @* Y& E4 y/ o! _, fDo you use social media (Facebook, twitter, etc.) to market offers?
( I2 C8 u4 V o+ L' q7 b6 yHow much traffic can you drive?7 {$ T0 A8 ?$ ` `+ |3 O0 r. z2 D
Do you have a personal recommendation from anyone who is already a member?3 ^* a# m+ M* q
也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:3 i+ K5 m1 M- O) Q) E; Q5 A" v
你通过什么方式来推广offers* R) x. K3 K! r# K
你有自己的网站吗
! r" ^, Y% H ~7 u你的广告预算是多少" L0 s9 r$ Y4 l, {
你还是别的哪家联盟的会员$ j" G3 s# O; N$ n+ O; A
那些联盟的AM是谁
: P% K3 f, Z# u+ Y- f你运用社交媒体比如(facebook,twitter等)来推广offers吗2 A' b5 Z3 I' P! ?7 k5 l
你能弄到多少流量
, u! C# m/ N( TOnce you provide satisfactory answers to these questions, the network will approve or deny your; K6 ?$ J, g" W9 g+ H$ G
application. If you get denied, just keep applying or call someone on the phone and try again. Be
* v/ V/ z$ x- P# |) Upersistent. Also, getting a personal recommendation from someone who is already an active affiliate9 `. S, c: B4 @$ K
for the network can be helpful.' \: {: n/ B( A% z
一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。
+ Q7 }+ n' Y. ^; R/ c/ S+ S9 rTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate& ]% r: F8 ^3 z3 w) a$ i
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network: i# I" T7 C6 y5 u
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know* H3 z2 R7 e; K0 A+ f
people can open a lot of doors as far as networks are concerned.1 s/ P4 M# o& G# T) \0 M
在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。, L @0 X9 N4 O! u2 q, M; A
After You Join a CPA Network
. X* B& i# W( Z2 I( c加入CPA联盟之后- L: N6 v6 u. R9 \) U1 _
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager2 p, D' M1 q, m M4 j8 p. V6 x
and make an attempt to get to know them a little bit.
. k* W9 l. g6 @ H6 p, P! i一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他' z$ ]5 Q2 @! k
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their! F0 y- a9 \7 f- d! }# n8 o2 J! w& [
weight in gold. Start feeling them out from the start and try to get to know them. Once you get; U$ ~0 t- _: P
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
2 u7 D! q; p1 ]; I4 Ilarger, they can really help you with your marketing efforts, scaling campaigns and getting payout5 b* H: Y& W9 k w' |
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus3 ?+ m5 ?0 Y% j2 k1 D
email.# L7 N) T/ S, D$ K/ K
坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通# {; C7 F) c) r/ ^9 k
For more helpful info about dealing with affiliate managers, check out:& a E; \! v$ M3 b! K
更多的关于如何和AM打交道的文章请看:
7 c0 A1 w2 d) \0 K3 P! ^* z" i; Yhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
1 u0 o5 Y% F& g) z' H6 b% Lhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
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