本帖最后由 top888 于 2013-3-10 21:17 编辑
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- x0 d/ e+ q" X: @5 H原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考6 @1 A# X! y; J6 @8 \) P5 ~
本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单( i* C: x, i- T9 }9 p% {
如果觉得有用,请大家给点广告币,谢谢!!!+ k, S' k, V; k
Newbie Guide0 I0 h6 a+ h) w- X& u6 |
PPVPlaybook.com+ b/ u( M( C) Y2 e4 O
Tracy Shaffer
$ {8 u- u+ o4 I% |. g1 ZDavid Ford$ l5 H+ W, h+ E7 a7 h* u6 n
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 16 M+ y. F; n' O. B L% u2 H0 C# R
Getting Your Mind Right to Start Affiliate Marketing
. Z' {* h$ H$ S2 z, O# H1 x# c正确认识网络联属营销& L7 |2 `& @, `6 U) H4 B
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
9 F+ w) [5 w" B: C- ^ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
- \4 r5 U; o- ayou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
5 l- F8 S! D7 c/ Kwith any success, these claims are laughable and far from the truth.) b& D9 c/ n: s s
关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
% J7 }" g) K0 xAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
. \ L- u+ j( [" D$ }" }" p5 mflow management. The main benefits are the low barrier to entry compared to other businesses, and
4 Z: {4 y3 U6 E. athe ability for a marketer to be a one person shop and make an incredible amount of money with low
1 n5 E. ] v7 |. E0 uoverhead.
; C5 _5 N& z# i p% T+ i3 Y联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.) D$ r9 r, H+ z+ O7 C( c0 g: Y5 z# G
The winners in this business are the ones with persistence when nothing works, who know there's
# W* ~( K1 m5 K. m- Hplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
$ V4 d$ J5 J2 x) R u* _! n9 X成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
' j" b+ }, K% ?" ^% m, j gThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
, D9 C4 e: x# r8 F0 Ustop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
% X& |: H, u; t. J冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.- g. `4 o. _* c
Most of these things happen suddenly and without warning, and they all contribute to the amazing
8 _0 [6 j9 j" ^3 ~# Qlearning experience available to anyone with a few hundred bucks and the ability to open an% `3 Q" }# s: N+ l
advertising account.
/ m8 u* @, D$ V5 Z ]* Y' H+ S& U这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.: M% ?& J: u" a0 R5 L
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
/ j" ~% f4 o' D. O$ }: u6 M$ [where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
2 p2 d' f, }) ]/ J1 I* d emarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
. v% H$ ]3 _& u* s0 [0 f+ I6 W+ Ttrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.: ~. i$ x2 E8 Z) U
你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你
& w8 ^- l! z/ _4 s D一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,
* B I% E7 N1 T尝试别的东西,失败....# ~$ @$ I& s+ L$ f3 v" @
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成功的唯一要素就是:坚持# T2 ^/ p0 n# P/ G- p
+ T8 z t4 P5 Z+ Y3 ~With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you y; _4 |6 t& I7 ~# ?0 v0 i p
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
. ^7 W) Y- v% m; l" Jstarted building.
: N6 z- j4 K( X6 C* H) x' }: x知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始
2 M; M( h' Y A/ S8 [4 B/ Y' ?Things you need to get started:
m0 s& z+ f9 k" d2 j8 N( q1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
: \/ K1 N2 p3 s9 |' c1 C2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
/ U$ x# j6 M- M2 Y# K. W. U8 ?3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic): y0 T% o3 Y; R# `6 ?+ g9 |% {
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)& x: T: r- n3 Z1 {; x/ i& L1 h1 ^2 z
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
! p' g3 v$ @8 I; g/ h- }# ~with PPV.' O" ^% o% L' B4 M
在开始前你需要做如下准备:" q* z. d' A* w5 H& ^6 `2 f
1、web空间-可是是一台VPS或更好的(例如 服务器)8 Y( `% w# c. P* S/ P- q
2、AFF的CPA帐号
( Q! K$ U, }- d! D. ^3、CPV/PPV的帐号& N3 o; w+ E1 m9 a
4、流量追踪系统(关键字/URL)7 x F ~& t! [ g+ f1 _
本教程会从头到尾来描述如何运营流量, Z s& G+ a p3 u
Basic Getting Started Definitions
' I# C4 d3 ]7 [; C$ j# f4 oAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
5 |& W: S! V; p T- o9 A/ paffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
/ ^5 u, Y9 o% j3 c? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2' Q3 o& o/ r( h4 R1 v: [/ \
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
5 _7 {% u6 p# ^联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA4 y8 V% D2 ~2 [9 ~" ^
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
4 w* i0 n: p o/ Z. x9 Qreceives a commission on that product. An example would be the Amazon.com Associates program,+ m+ A" B9 r) q4 r9 _, m: q: P
Comission Junction or Clickbank
, c5 ^! R* x" h/ @$ O* _1 CCPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)" N! l; p+ f s, \0 q8 u
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Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
9 O! @: C0 u7 M+ }, A, F3 ban action like filling out a form, submitting their email address, signing up for a service or sometimes
5 i5 I5 ^8 ~' o. p9 L( |/ W' R; O4 cbuying a product. An example would be Ads4Dough or Neverblue.
9 K0 ?8 T$ G, i9 Q- |( D$ P9 ~CPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品( B4 {: Y) {6 k- ^
. ^5 _- J! z0 w& sAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's" C% ^, y2 [* K$ f& d
account, getting the affiliate approved for offers, bumping payouts and just about everything else
: x" z9 d9 a: b$ Wrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
& g" e9 ]% D7 h4 U) i( {+ Dright from the start can really help you.1 D+ L! ~ e& m; ]
AM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多
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7 ]5 p) U! }1 p5 gPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served$ y8 R, y7 z9 Z; x2 a3 S
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
+ U. s8 i. l2 C* y; t+ V, G+ J& ?view, starting anywhere from .01 or .015.
2 A3 _9 q& j7 K! m1 i O5 HPPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费/ j+ {& W G- @& n+ V
; @, {/ K9 \; ^- kIn order to use this type of internet traffic, the affiliate can sign up with a number of different
; |4 V, t3 N+ n, t3 Z1 Qcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,3 c/ {; l j! Y/ C9 y
MediaTraffic, and AdOn Network.
4 @0 {/ W. d; n9 V' V# {5 h) T' ^为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。
5 _2 @2 F9 V, HDon't popups get blocked by pop blocker software?9 k* G4 N5 c" I4 W* p8 w
No. Popups are served in a new browser window as if the visitor had opened the new window2 a2 v W* y, q: J0 l$ h
themselves.
$ D, J! u3 u2 B! n# q不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样
4 S2 j* [; j# t) c) zHow many popups get served to the visitor?* s) M8 M) F2 h+ Z
The number of popups served varies depending on the PPV network. Some pop more frequently7 \: a) \) L0 [, n4 L; f
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by4 ~- S; q) u8 u8 p$ s. b
serving this kind of advertising, so they have to toe the line between keeping their software
2 G9 \2 }8 e4 a/ }4 g* Ndownloaded and still making a profit.& [6 T! A3 N1 Q2 F
要给浏览者弹窗多少次呢?/ d- Z2 P2 b* ^% @& n
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。+ ~5 s6 B, f0 }$ z' n3 U4 D$ r
Isn't this type of software bad? Why would anyone keep it on their computer?
; k4 u( Q' |/ ^$ TNo, this type of software doesn't harm the user's computer.* u9 \# C" w8 o" g5 f
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
( W" X0 O% \7 ltoolbars or videos to place the software on their computer. The visitor keeps the software in place so% R! y% k$ L% z, Z5 c6 G! L" I, \
that they can continue to have access to the incentive.
( `9 d9 X, p' E3 Q1 B' i5 T这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。
) G/ L) _0 o( b0 G' ~6 Z, k? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
& A y* U' I4 IHow to Get Accepted into a CPA Network
7 w& n+ I# F4 z1 n- }如何申请CPA帐户% l6 O+ u, [ n/ Z, I
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place9 S# G m5 {% @* G' @! W
to start looking for networks is Offervault which lists offers and lets you compare payouts across" q8 i& X3 @5 u) l2 Y2 b! h
different networks.
9 t& k" h E$ U. v& T# m3 b u为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。, n) j4 V$ g7 L; D& `
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)$ B' d' G" J8 l
application and be as specific as possible about your promotion methods. Usually some time after0 {+ d0 B$ F; @5 j' f: R
receiving your application, the company will call to interview you. The phone interview is a critical# @" a/ Z5 O/ [! B% \- [) T1 f
part of the application process, and most networks will deny your application outright if they can't get; Z/ n! f( H# S. v' r8 n! X
you on the phone.- N, i: g" R% v) P0 W
一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。$ d; \5 O# t% d3 f7 d$ f
Often, the person who does your phone interview will actually become your affiliate manager after
* R) h& C4 U8 h) Nyou get accepted, so it's a good time to put your best food forward.
( }! G( Y5 f- z1 ~, K- ^6 v通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。
6 k, r2 g9 N! a" U( p6 L& PYou might not relish at the idea of someone grilling you about your internet marketing methods over
- D9 j: O( [2 B: Jthe phone, but trust me, this part is critical. Have answers in mind for the questions:
- i9 |( M4 H. R: u" v B* U& VWhat methods do you use to market offers?
6 _4 @2 k1 i, I' i- L/ ]9 m9 w- RDo you already have a website you will be using?+ O$ o" ^3 ^3 Z1 Z4 V
How much is your advertising budget?
6 G# R E* e( E# }1 H$ q AWhat other networks are you a member of?
* f$ v/ s( |- F# c+ RWho are your affiliate managers at these networks?: V1 r# q6 ~1 T$ c2 n' e3 g
Do you use social media (Facebook, twitter, etc.) to market offers?5 O, o( o5 z5 O# e1 Z$ y' r
How much traffic can you drive?3 ?: y0 c- g( H i8 B* q! y$ u
Do you have a personal recommendation from anyone who is already a member?9 g; ^' p! z. U/ m$ f
也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:
& v6 D. O# z. n. i0 ]; T你通过什么方式来推广offers: |1 ]5 o o+ k9 L b0 P; E
你有自己的网站吗* T6 A3 V% F- E
你的广告预算是多少
- x& h) }7 [' _+ @. J; O+ u; x( |你还是别的哪家联盟的会员: C" _$ X" i& n5 [ u9 V3 N
那些联盟的AM是谁
" a1 }% m0 W2 {* I- n4 T8 d0 d/ O你运用社交媒体比如(facebook,twitter等)来推广offers吗5 W# O$ l0 D. W9 Z! D: D
你能弄到多少流量' I; ]+ Z& E8 a: o- @/ a
Once you provide satisfactory answers to these questions, the network will approve or deny your! }! \; N1 D. `" a7 u7 i, l$ C
application. If you get denied, just keep applying or call someone on the phone and try again. Be! d0 f0 J7 _+ J; ?* T
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
2 L$ p: f+ ~/ b" Z- t _for the network can be helpful.
$ a, ~: D& f3 _1 i一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。
' y2 y ^. l: `2 F3 l+ k; R, [/ |To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
9 V: f9 ^9 X5 a% v/ l W" CSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
8 }: K; A* \& Oowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know: N7 ~* Y8 Z' \3 Y* o4 e! c
people can open a lot of doors as far as networks are concerned.5 w! ?$ R- j, ^! |3 H5 S) [
在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。8 l" z) K% S6 g: I! [4 Y) B# a+ B
After You Join a CPA Network
( d* i; |! s0 @+ i, R加入CPA联盟之后* z7 ~6 S8 t8 j8 b1 E2 ]5 F
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
! J0 s2 e. i8 m; t; Z/ Q4 Z' @and make an attempt to get to know them a little bit.
/ |/ c7 z- G& j4 ?一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他# _. V+ L" I) x( v' y. H4 r% ~
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their% \' G; I$ c i% t# ^1 ^9 M
weight in gold. Start feeling them out from the start and try to get to know them. Once you get1 a% [) ?6 r2 ^3 b$ u9 V' E# E5 R
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
3 I! Q. ?' v, f6 v2 [ {, I/ V- clarger, they can really help you with your marketing efforts, scaling campaigns and getting payout/ W* X% ~& C4 l, d- k, k
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus! ?& P7 P& y/ I" i6 }/ M
email.' ]1 a0 P- ~( y
坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
2 D, ?# F+ F7 h6 ]" j$ qFor more helpful info about dealing with affiliate managers, check out:; X! W+ R3 X* `$ o! u! D, P
更多的关于如何和AM打交道的文章请看:, P' s* H! C+ r$ R- l
http://ppvplaybook.com/blog/musi ... -affiliate-manager/ k8 i+ w2 D7 w( ~$ k
http://www.mrgreen.am/affiliate- ... iate-managers-want/
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