本帖最后由 top888 于 2013-3-10 21:17 编辑 1 Y) U5 g5 r$ `( @6 o/ N6 O
$ L% B# O" K7 u$ f: ~( I: J9 j原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考- z" g4 _+ Q+ o6 j9 I
本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单4 E, Q/ Y0 w/ Z6 U8 d
如果觉得有用,请大家给点广告币,谢谢!!!
- { @4 `' h' h- ANewbie Guide
7 j2 H4 m6 w: Y5 l5 CPPVPlaybook.com
, e: W0 ?3 R' F3 A; J1 m! `; ?$ bTracy Shaffer" w8 H7 S! |' Y* n
David Ford9 J6 g$ S4 d9 K9 p
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
/ S5 G i5 H' O+ w1 q9 t& k% wGetting Your Mind Right to Start Affiliate Marketing
+ ]" y' E T, L4 k1 ]正确认识网络联属营销
; N% d; ?( p+ y) U; qThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an! r, H A, r& t, s- S
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
, u3 Y2 C+ K+ S% y r. ]you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
$ V0 }: V( p0 y; C8 ]/ Xwith any success, these claims are laughable and far from the truth.
, Z1 U& x* l j关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.& A a: X0 v3 r, ^
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash+ p% D" ~/ p9 U* K+ Z1 u. e
flow management. The main benefits are the low barrier to entry compared to other businesses, and
@9 y# W$ b6 Tthe ability for a marketer to be a one person shop and make an incredible amount of money with low
# d. H. e- i& K% Doverhead.5 b: h) d$ N( e
联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.) R& z4 b5 f9 G& O. S9 e$ H
The winners in this business are the ones with persistence when nothing works, who know there's
4 ~8 X8 b: ~% f0 `: Wplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
: {! S: x: g( z8 v4 M成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
6 p/ Z( L( x5 K% m+ UThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
6 q9 T5 S' D# x5 D9 ]3 b* kstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
' F/ H* D$ |8 r1 O冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.
- l7 R9 A/ _5 c! OMost of these things happen suddenly and without warning, and they all contribute to the amazing0 M$ |1 @" ^: E# J* ^
learning experience available to anyone with a few hundred bucks and the ability to open an
' A4 w1 u$ a% l$ b6 d; x5 zadvertising account.9 O( i; i/ Q* L
这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.
r& a2 O/ l+ j( r& e. `Your competitors are willing to work at this around the clock. This isn't a push button, instant business
$ |7 ^+ H' G1 C2 g; M7 H& kwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
; T% Y$ Q4 P0 \( Wmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
/ ~: E' R8 U1 m7 qtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence./ u# l3 B" Y( [. G# Y2 G9 b r* e
你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你
: T% K; W- G! q- @一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,
% d! {) |. }- K' ]6 F尝试别的东西,失败....
8 b1 k" Y7 z# l- p/ B' }& j, m) r, m: A( R; i3 P( q
成功的唯一要素就是:坚持7 M8 @8 b- p c, ?/ h6 n$ \" P
: I( f* q" H, C$ e: {+ C$ P% QWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
4 y7 Y) T# u5 s) J& lstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
) d0 d F' M, _* K- t B, fstarted building.
. Z, F: _1 V" _' I- w* F0 D知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始
9 N1 X( ?: T' w/ w* IThings you need to get started:
/ s% O Q% S x, ^1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
+ n( O; w/ C# A/ J+ ^' u2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
( C) u( b) R; B- e# h3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)/ I1 _ }9 v3 [9 I5 O0 D/ Y
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab), D3 X; F! W3 K( Y9 |. _
This guide describes from start to finish, how to get started in affiliate marketing by running traffic9 `' a: W" G. T) ^
with PPV.
7 z5 E% S. B- O3 o) x+ s在开始前你需要做如下准备:% y% J4 t5 k0 y) ]4 M8 U
1、web空间-可是是一台VPS或更好的(例如 服务器)
! ?7 m, G+ d! V* |4 S2 D: f: g2、AFF的CPA帐号+ m5 y' o, M7 T" q+ X2 E
3、CPV/PPV的帐号
' L" F9 m3 V4 {3 K$ H. b9 w4、流量追踪系统(关键字/URL)/ B( h$ h' d6 d# m$ ^# H' a& j
本教程会从头到尾来描述如何运营流量
8 u( Y7 X) B: A1 M+ c% nBasic Getting Started Definitions# C3 Q8 J- v- a! v! }
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more9 I y* w, N* A- Y. B
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
1 Q, j1 i* v# p& _+ J* H; q? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 28 _2 B& K/ S. _4 I0 p
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
2 ~2 m4 e( ]$ u" z+ z. e联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA
" N, j7 w' l5 q) L: `Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
& w" r! q. y8 J+ C! nreceives a commission on that product. An example would be the Amazon.com Associates program,
7 I3 Q5 @3 M, I! L; {Comission Junction or Clickbank" M; A q0 l' f9 P
CPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)
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: l' Q4 ?& } U: k! Z* UCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes% K9 ~, M; ]- ^
an action like filling out a form, submitting their email address, signing up for a service or sometimes
1 I8 h, a. t3 l: v. }8 Xbuying a product. An example would be Ads4Dough or Neverblue.
. q- Y: P% ~) i9 f* tCPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品$ T: O2 K% i D6 p3 e
2 T* d' c3 L/ u' T: z( [/ tAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's/ B: @- v1 q, v0 e, Q
account, getting the affiliate approved for offers, bumping payouts and just about everything else
1 E8 a. b4 v! u# E" }1 qrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager# c" p% T) ?, x
right from the start can really help you.
1 V5 M+ M3 Y8 I! bAM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多
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- b" j: I$ H" T2 `" iPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served0 H# |" n2 \ y! L
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
; I5 X. g$ g5 wview, starting anywhere from .01 or .015." V) @5 \4 G, b, s: g
PPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费# K6 b( b$ J3 `; N- B! D$ K1 U3 S
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In order to use this type of internet traffic, the affiliate can sign up with a number of different
, P3 N) Q G4 A* r# Y( Vcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,, R* K# W( e" O* a0 m
MediaTraffic, and AdOn Network.. N: _6 m0 R" C
为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。. K D+ f2 q% i5 n. Z0 j
Don't popups get blocked by pop blocker software?
- B5 C7 Z$ D( m6 t% m2 {No. Popups are served in a new browser window as if the visitor had opened the new window& K' A5 G0 A! E+ K
themselves.6 }8 ~+ K/ ]& j2 E7 {- m f
不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样
9 |1 O3 b+ M7 ^7 ^& N3 HHow many popups get served to the visitor?
0 _+ I9 h: y4 H; c4 |3 T& zThe number of popups served varies depending on the PPV network. Some pop more frequently( \0 U8 w, w/ H7 ^9 P" J
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
- Q9 _0 K$ j( m' }serving this kind of advertising, so they have to toe the line between keeping their software3 g# ^+ p) t5 \( r" s
downloaded and still making a profit.
! ~5 x$ b' ~6 |要给浏览者弹窗多少次呢?
: h( ]0 L$ I% P8 A( _# G) w9 E& u该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。4 l) M Q! p. _7 h M' @
Isn't this type of software bad? Why would anyone keep it on their computer?
: L1 V; g2 n$ a9 jNo, this type of software doesn't harm the user's computer./ w1 _. m' M' r# }) m B* F
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
5 |, K' U6 f! q& K2 H4 {8 @toolbars or videos to place the software on their computer. The visitor keeps the software in place so
C, L9 q0 A8 p* w& a1 D3 L/ b* gthat they can continue to have access to the incentive.3 R1 |7 Z" d! b/ c
这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。% A. J I& D, w& C. U$ j# T' U
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
- R4 D/ P9 c2 }How to Get Accepted into a CPA Network
6 C+ j* V1 Q+ Q, c, w如何申请CPA帐户
e! c1 J3 n) e5 ^- X; oIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
0 n. J# C% }- ^, ~/ k0 f5 v3 J, ]to start looking for networks is Offervault which lists offers and lets you compare payouts across6 Q0 B `$ f) P1 L v2 z1 l
different networks.# J @& s+ C# U/ d# `8 f( T# @
为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。
( |+ R& [1 t- n+ GOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
+ T+ n# I9 r% t1 t/ j* y: Sapplication and be as specific as possible about your promotion methods. Usually some time after
: {0 O7 {7 w: B1 e lreceiving your application, the company will call to interview you. The phone interview is a critical
+ l1 K, {: P8 p- x$ v# r. Mpart of the application process, and most networks will deny your application outright if they can't get! E7 K5 C/ F# t! y. u9 i
you on the phone.0 r1 B3 x6 [# a( G x$ {
一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。4 }9 ~ f7 W3 y' I4 q, Z' w4 _) {
Often, the person who does your phone interview will actually become your affiliate manager after* V* e0 T( c8 i- ]$ D, J2 I; b. _) `+ j
you get accepted, so it's a good time to put your best food forward.4 ^7 n N5 e% M+ ^1 o+ b
通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。& F& b9 C. [. F9 A# C6 j' G
You might not relish at the idea of someone grilling you about your internet marketing methods over1 m% q6 A; M9 I. i0 b% t
the phone, but trust me, this part is critical. Have answers in mind for the questions:& Y" P" |3 T2 U( u9 Q ]0 z* l
What methods do you use to market offers?# ? A9 e' I8 Q1 n, i; ~ `4 C
Do you already have a website you will be using?% d2 t% t4 _6 b' f
How much is your advertising budget?5 u# O& X" M* o+ Q: a
What other networks are you a member of?3 u( @. b, ]7 e2 t, X
Who are your affiliate managers at these networks?5 L: w5 l& D {, U; c
Do you use social media (Facebook, twitter, etc.) to market offers?
+ N4 x3 ] |0 g* J" SHow much traffic can you drive?% ]( [: I0 a4 `& V/ n
Do you have a personal recommendation from anyone who is already a member?
6 x2 p& n- z7 l6 F# O也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:' B, ?/ I( P- K
你通过什么方式来推广offers6 e) m0 ]& V' _, m
你有自己的网站吗
* R& `3 b; I; {0 m4 n& U7 ^你的广告预算是多少) E- O' S3 j$ _* I; p" ?+ Z
你还是别的哪家联盟的会员8 B( A+ O; C& m
那些联盟的AM是谁; C2 a( {& A5 k, E8 E* G' g0 V
你运用社交媒体比如(facebook,twitter等)来推广offers吗
8 p& _; t/ O9 U你能弄到多少流量
/ _; c& t2 U! s1 v6 m2 fOnce you provide satisfactory answers to these questions, the network will approve or deny your$ }; b0 }7 N5 G3 o& X1 n
application. If you get denied, just keep applying or call someone on the phone and try again. Be
/ j+ K8 |( C* l" Zpersistent. Also, getting a personal recommendation from someone who is already an active affiliate U. `7 w [+ D/ N
for the network can be helpful.) v. s0 B& w8 S/ p: _" _
一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。
7 d9 r0 e7 O3 e# M" CTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
1 h# k* U- b, g. ISummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network1 s; y# K- c" W
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
; V9 J0 a6 u+ x, d; Kpeople can open a lot of doors as far as networks are concerned.
; v( x* U7 w/ y; i在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。
% G/ C* }2 s. e) O- J; a% @After You Join a CPA Network
* q, z0 Q0 u1 R6 Y加入CPA联盟之后; T4 U8 I! q& G: w" L) b
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
3 E2 H( o" L+ Q6 u% n d( nand make an attempt to get to know them a little bit.5 z2 L7 [, k3 q) C, w( }
一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他
4 d% v) @* Y" A2 T' h' T& GFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their! s7 z, X4 _0 J; L, a e5 y0 Y
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
. j9 V8 M! E6 i5 j# X$ L? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4# e& \8 X9 W8 a
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
) e% ^0 v+ J0 B, W, Tbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
3 H6 M0 p2 C3 g' m" ^1 zemail.! B5 m: [7 {5 s; M
坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通( v0 S# `* v$ B) f7 j5 v
For more helpful info about dealing with affiliate managers, check out:
+ `- ~" E0 u# b更多的关于如何和AM打交道的文章请看:
* l4 c) a+ }& J* B* khttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
- l! [" n. N# c% b6 z4 S% v7 lhttp://www.mrgreen.am/affiliate- ... iate-managers-want// x) F* \8 S0 n9 C
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