本帖最后由 top888 于 2013-3-10 21:17 编辑
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原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考
y+ W5 P+ W0 e+ H+ l# b本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的，我没图所以也就没翻,但该部分比较简单! M% T9 q2 o4 t1 o
如果觉得有用，请大家给点广告币,谢谢!!!
+ S+ g# z n3 l; J* k2 I" R1 N/ zNewbie Guide# x6 }# l4 d* k! k0 X1 |& N
PPVPlaybook.com0 ~4 F5 B' |% l6 \1 x( ?
Tracy Shaffer7 T$ |5 R2 T7 Y$ W
David Ford
?; Q- U2 \8 _- y, G? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 17 q- E' n( ]( U, ^- R6 j% k
Getting Your Mind Right to Start Affiliate Marketing
( C ?4 f' l1 J) m0 }1 Q& n正确认识网络联属营销
" V# o* |$ F1 h2 V" u: X" iThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an/ D$ h) Q' N$ b$ c
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where( ], D4 k" s' a! I- b
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing+ u" e z5 B5 c" q) v" f; N4 H' V; b
with any success, these claims are laughable and far from the truth.
; M2 b+ O2 i* P" a5 L2 n关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远." r4 D, _& Y7 E4 a q# C
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
# P; M& c: `9 Q+ C, D3 R: M9 Pflow management. The main benefits are the low barrier to entry compared to other businesses, and
# I' _+ W# R7 `9 p W# qthe ability for a marketer to be a one person shop and make an incredible amount of money with low( o1 D* h+ E( M T% U' c
overhead.
/ _5 _) v' d/ L* O/ }% U联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.- ?2 f- P/ G, {! b1 o, Z
The winners in this business are the ones with persistence when nothing works, who know there's
+ J+ R- Q; v ~9 J! S0 xplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.7 l8 T Z, @5 Z* u
成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.7 k# Q7 \) [0 y+ X3 `) J% A
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
& w- }2 W' V, S) N' Bstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.( I# o, u1 R5 o- d9 ^3 f- s
冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.
: V) p9 I5 D5 r, xMost of these things happen suddenly and without warning, and they all contribute to the amazing+ }. _' |$ C( T$ L N' g( O# o/ ]
learning experience available to anyone with a few hundred bucks and the ability to open an/ E% |# W9 X! b
advertising account." M! g* b' J( P# E4 q7 X# n7 I- E
这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.) B) k$ Y1 c; g, e. d
Your competitors are willing to work at this around the clock. This isn't a push button, instant business6 [/ l* `) l* ?* u) q4 A: G, a
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet3 p: k6 Y, ` \, R4 B1 o: M
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
( P( R+ x' Q# Etrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
7 ?* u, Z; d w你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务，瞬时的商机可能让你
5 y0 B- T8 k4 V1 u4 J一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习，尝试新事物，启动，调整，提高，7 E0 s2 C* w7 _% S* t" ~5 |* {/ h
尝试别的东西，失败....
9 A3 ^" x g' A& m' L
4 c2 p2 s) r: G% U/ v成功的唯一要素就是：坚持
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With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you! V! w4 ?" `+ b. N
started building PPV campaigns right away from start to finish. With that said, time to jump in and get$ h. p1 C, `+ u! V0 Y8 t
started building.- @& G, n7 l, T. ^
知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始
+ P7 c7 `. H( Z/ x; ^Things you need to get started:
- [/ c& A6 f" e. ?$ i9 v1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
% Z1 _, p- n, L- Q2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)& r0 L4 k& a4 L; G
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)* I4 [+ q J, B+ e
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
( X, W" ~$ Z) L9 vThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
: p3 R5 _) D% F [# u! `% G4 l2 n2 s, Z6 Rwith PPV.
, F. L* \& C% V4 x4 |# V& T# }在开始前你需要做如下准备:7 l* t& U& H- X9 }
1、web空间-可是是一台VPS或更好的（例如 服务器）
% d5 k4 ]+ e# W- g& C2、AFF的CPA帐号9 J' Q: Y* i- _+ B5 C; Z
3、CPV/PPV的帐号
" n* K* W5 @9 M& l4、流量追踪系统（关键字/URL）1 }/ {2 w% F y9 y
本教程会从头到尾来描述如何运营流量
! `% w9 e8 h" s# y# f4 L" m0 i+ CBasic Getting Started Definitions
8 i- z5 L) Z: U3 h, y- E# K6 m8 tAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more/ y$ F+ b2 U& v" |" |7 k4 K
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main5 ~ I+ t& W) S2 ]) J
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
- X6 N4 O* ^4 @! |5 w- J: _1 otypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).: ~1 m8 \' E3 h2 N% b% N% o
联属营销的定义--是一个基于互联网的生意，这门生意的发起人会支付他的affiliates报酬，这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型，CPS和CPA
& }3 k" T6 T( I7 s$ T* o7 j' FCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate z- \0 K/ h& s. g0 y: O
receives a commission on that product. An example would be the Amazon.com Associates program,! g; Y0 V0 g+ h# X6 b- l) }
Comission Junction or Clickbank
/ |# c( {/ z2 |: WCPS---顾客每购买一件商品，affiliate会收到该商品的佣金.（例如Amazon和CB的模式）) S' l' [" c7 O
# r4 E8 ]* Q" n* Q" N; W8 i$ H8 A4 QCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes: R( a! T' L+ C4 c1 h6 _5 p- k
an action like filling out a form, submitting their email address, signing up for a service or sometimes
- ~) p/ D2 }7 Ebuying a product. An example would be Ads4Dough or Neverblue., a/ Z1 @0 y4 R4 V w# P) X
CPA--affiliate收到的佣金来自于浏览者完成某个行为，例如填写表单，发送了他们的email地址，注册了某个服务或这有时候买了一件产品6 R+ ?) v/ C& E, A/ d( p( \
/ f- C8 o o |: LAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's# h) q. Q m$ s2 x! @% `# z2 F
account, getting the affiliate approved for offers, bumping payouts and just about everything else% R6 F/ U+ U* H1 L1 }+ G, N
related to an affiliate's account at the network. Having a good relationship with your affiliate manager( W/ V) v# h) R, P& S' K
right from the start can really help you.$ E7 ^# e! W" p, Q/ F+ w2 V
AM--就是你的CPA账号的管理经理，负责相关事物，所以你要和他搞好关系，他会帮你很多( A) M2 a, R7 c; x+ c# H
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PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
8 K# C- \* S. B/ N9 K9 r$ ^7 ^6 gin pop-up form through downloadable software on the visitor's computer. The advertiser pays per- B! r$ \( }* e9 n# N
view, starting anywhere from .01 or .015.
0 ^' a9 j, J5 y) i+ M$ @% uPPV--就是按收看次数来付费，也称为CPV，这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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In order to use this type of internet traffic, the affiliate can sign up with a number of different
# P4 ^& F; f- Pcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
& g8 M4 T4 y+ o& C. U2 [MediaTraffic, and AdOn Network.
2 x4 S. }; W8 u; x1 _2 T为了运用这种流量，affiliate可以注册大量的弹出广告运营商的帐号，主要的ppv运营商主要有。。。
5 O. r; [* E6 _Don't popups get blocked by pop blocker software?. u3 J& q7 _9 t( x! D0 o
No. Popups are served in a new browser window as if the visitor had opened the new window
& {1 U: l8 _2 A: Ithemselves.
0 m+ c% g: E5 R& N不用担心弹出窗口被弹窗拦截软件干掉吗？不用担心，弹出窗口的原理就象浏览者自己打开一个新窗口一样+ U& d1 ?& w" w4 Y% _) v
How many popups get served to the visitor?' L4 p) H/ L- E4 x A) m
The number of popups served varies depending on the PPV network. Some pop more frequently
. A: p8 e, U ]5 s2 q. ](LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
, K% b' q4 h& d% Rserving this kind of advertising, so they have to toe the line between keeping their software
$ e* }" F$ B3 `+ Gdownloaded and still making a profit.4 e' l3 P0 P! V8 F9 t
要给浏览者弹窗多少次呢？6 A7 x. W& q: Q
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱，所以他们必须保持他们的软件能被下载来得利。5 C" t- S- O- Y1 b/ N! G
Isn't this type of software bad? Why would anyone keep it on their computer?3 z; T! S% B1 O" y
No, this type of software doesn't harm the user's computer.
" k7 o$ ?# g2 Z3 o2 L7 tCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
" @' ] i) `4 t2 R: Htoolbars or videos to place the software on their computer. The visitor keeps the software in place so
1 w; V0 J: a. W( Zthat they can continue to have access to the incentive.
E. j8 e( h9 G9 }这种软件不是很”坏“吗？难道有人愿意把这类软件保留在电脑上？不，这种类型的软件对计算机无害，而且广告公司会提供某些“激励”比如屏保，游戏，工具条，如果浏览者想使用这些“激励”，他们就会把该软件留在电脑上。
* Y* r. P4 p. R( t$ ^. x? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
3 c- h1 d/ U, b7 d! }. ^/ IHow to Get Accepted into a CPA Network
! ~3 U8 |' G' z% v/ V0 e: Z1 f如何申请CPA帐户
( n6 f/ `; E2 l3 N. b1 T2 x+ dIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place" H; |8 X: w) t, C9 E" G
to start looking for networks is Offervault which lists offers and lets you compare payouts across
% ~, N* W) q0 M( qdifferent networks.
~ X9 y' A5 u9 o# V( r8 V4 W8 Z' m为了得到营销offers，必须加入一个或多个CPA联盟，可以去offervault寻找，那里有offers的列表，你还可以比各联盟的价格。
% q* H, A0 l' h4 OOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher). ?% P9 v1 W4 b- d+ ~+ Q
application and be as specific as possible about your promotion methods. Usually some time after
, P0 V) t% r' [* B* A0 Zreceiving your application, the company will call to interview you. The phone interview is a critical) F! ~- o5 G8 y: ?( r
part of the application process, and most networks will deny your application outright if they can't get
0 O% r8 `! P( Qyou on the phone.
, X: I4 ]3 Q& u- E0 B# Z7 s7 j一旦你找到你想要加入的联盟，填写申请表，尽可能详细地描述你的推广方法。通常接到你申请后的一段时间，公司会打电话面试，电话面试是非常关键的环节，绝大多数联盟如果电话联系不到你，你的申请也就被拒了。
3 [/ [ a/ l& D5 A8 \Often, the person who does your phone interview will actually become your affiliate manager after
! f! I; Z$ g/ g( z- M fyou get accepted, so it's a good time to put your best food forward.5 n; p6 f5 a; G% I
通常，给你打电话面试的人在批准你加入联盟后会成为你的AM，所以要把握好机会和他好好沟通。& N1 G, z% U% K; a0 G0 S2 ?
You might not relish at the idea of someone grilling you about your internet marketing methods over
# A$ Q7 Q7 @' ^4 [0 n) ?' zthe phone, but trust me, this part is critical. Have answers in mind for the questions:6 U9 {+ s* ]+ Z) y, i/ R
What methods do you use to market offers?
5 A4 X, K7 a' l" kDo you already have a website you will be using?
4 d1 Z+ z1 t l# [/ W1 a1 S6 GHow much is your advertising budget?: |; u- l p' N' {: w, z
What other networks are you a member of?
u! j1 J+ J' LWho are your affiliate managers at these networks?
3 o3 m7 a: I' o0 C+ d, R: Z) aDo you use social media (Facebook, twitter, etc.) to market offers?
" t( }: v" m5 y D ?: gHow much traffic can you drive?
! W4 ~; g9 ]6 R0 S# d0 mDo you have a personal recommendation from anyone who is already a member?5 D5 Z/ D2 o( a* R/ X5 \
也许你不愿意在电话中和人交流你的网络推广方法，但相信我，这部分是很关键的，以下这些问题你要想好如何回答：- _, F* B' G( x! e3 n
你通过什么方式来推广offers0 G. V( M6 u( K
你有自己的网站吗
$ C: _( Q9 c8 y0 Q+ {# J. }你的广告预算是多少. {1 U) T0 o! Z; Q4 z/ ^
你还是别的哪家联盟的会员# E2 \4 U2 p$ P) R/ Z6 P# W' Q# j
那些联盟的AM是谁% p, f7 Q0 W3 j
你运用社交媒体比如（facebook，twitter等）来推广offers吗
8 k9 O& `8 W! p9 x' p你能弄到多少流量
$ f+ m% g# m% w. v. jOnce you provide satisfactory answers to these questions, the network will approve or deny your
' E. x- F1 b$ s" K5 ]) happlication. If you get denied, just keep applying or call someone on the phone and try again. Be
y2 \; r; [+ c, ?4 W6 x5 }( v3 m% bpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
3 e# S% t. G( d& g, z( w* S" Gfor the network can be helpful.6 Q9 d" V. E w. o! R( w: e! p/ h
一旦你对这些问题提供了满意的答案，联盟会批准或拒绝你的申请。如果你被拒，继续申请，打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。
+ F5 t9 N' T7 x' V7 \To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
& w; K8 f1 ^- v6 ESummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network' Z! `+ j) V3 {
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
0 x% h6 _0 m* Y+ ^9 Ipeople can open a lot of doors as far as networks are concerned.
/ C# p$ a! D# Q5 r在网络上多交朋友，有时参加affiliate峰会等会议是非常有效率的，要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员，多认识一些人会为你打开很多成功之门。
/ B2 J S- i& z) f. ~After You Join a CPA Network2 x: O- O; t/ g; C8 Z' G
加入CPA联盟之后3 R' V7 T/ |. i" r k. J* o. y
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager5 i; H+ @6 F) L" X& K- `
and make an attempt to get to know them a little bit.
$ r4 N0 }, O: C6 n3 g6 F2 w* p一旦你注册了某个CPA联盟，那就多和AM接触，并要去了解他" }0 @* I V/ \. C) i* l3 H' X
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their# f, j% i4 ^" o& O, n; h
weight in gold. Start feeling them out from the start and try to get to know them. Once you get) s4 q c3 P# D) `. ?4 B; `6 l
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4( U8 n! `9 p, U- l9 j* v
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout/ U& `/ {8 R+ p8 Z5 ~+ a0 m3 \
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
" s0 v; i- |! x& demail.
; K! f5 U- N+ J% I9 Q坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通4 Z7 ]6 i' A" V
For more helpful info about dealing with affiliate managers, check out:' u' g$ W+ F+ n$ T
更多的关于如何和AM打交道的文章请看:9 J5 N9 _6 T. F
http://ppvplaybook.com/blog/musi ... -affiliate-manager/% o1 I+ Y' M9 n, |' S
http://www.mrgreen.am/affiliate- ... iate-managers-want/% @: R% Z5 ?* t; p% _/ i* W
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发表于 2013-3-10 21:15:17
楼主
发表于 2013-3-10 21:21:36
