本帖最后由 top888 于 2013-3-10 21:17 编辑
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* _# {# J9 K9 V& T; g原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考; A! ^0 `2 @% f$ ^6 f- [4 a& K
本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单& D0 t) S4 F. r7 ^$ G
如果觉得有用,请大家给点广告币,谢谢!!!8 C- c) o6 \5 q1 E+ O( D9 `( \2 n
Newbie Guide
5 G, [% G9 d$ @" \2 MPPVPlaybook.com
; u) {' N# T. F% R5 N, J2 STracy Shaffer
' W; s3 K2 B. i6 L! Y+ }David Ford
8 ^, ^3 F; A K& C0 |& x? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1, Q) ^; N9 P x# M( p; e& a
Getting Your Mind Right to Start Affiliate Marketing
. \5 Z: _- O7 w9 y) W正确认识网络联属营销& }5 B) U1 k1 y# p/ s8 T
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an& ]7 E/ R) h. @7 W+ Y* r r
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where# s/ ~) o, K+ h: H2 K, W
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
7 U+ z, v9 h/ L( [# ]with any success, these claims are laughable and far from the truth.
! L& V% B6 r! j3 u1 h4 G/ Y. ?关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
! C. k: _/ ^& @8 E! T: KAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash* G$ v1 T' V- G
flow management. The main benefits are the low barrier to entry compared to other businesses, and
: p; G7 M6 c r2 _the ability for a marketer to be a one person shop and make an incredible amount of money with low d, V) z8 J. T- l" c! C* ~/ V0 e
overhead.
6 G) A% O0 b! ?$ N, J* z联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.
0 c5 q P; ?# G" g2 T" n0 X PThe winners in this business are the ones with persistence when nothing works, who know there's
! w/ g) n/ r9 |5 uplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
; ^3 N+ i' Y e7 z( n成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
) }+ y4 N% r8 h WThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
6 d/ z+ V! o. C- }) y. V8 Qstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.3 H9 H# O' ?: g; q- i) N( `" e
冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.* I- z, _* ~8 n/ ^
Most of these things happen suddenly and without warning, and they all contribute to the amazing
7 v- A. Q# K0 b b# A ~0 o1 m }' {$ |, \learning experience available to anyone with a few hundred bucks and the ability to open an" G: {) Q9 n6 M, U
advertising account.. k q1 T- z1 B- I& m' p
这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.
/ Y) h6 P9 M" ^" U) r: K8 }) {# eYour competitors are willing to work at this around the clock. This isn't a push button, instant business `4 {% i1 Y- U
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
: ~1 v6 [1 u) V" C1 lmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,! I/ `1 a1 M1 P- R6 [( U
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.% {1 ?" Y- A5 p- }
你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你8 L* ~( T c8 Z. q
一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,
) B4 P1 U# m& ]* @3 D h3 H% o尝试别的东西,失败....0 F% ^2 M: b- O9 P
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成功的唯一要素就是:坚持
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With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you. x1 ^& ^% A. h+ r) ^* s
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
K7 B8 T9 b& S) \& jstarted building.
; [/ E5 [/ E3 X4 {知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始+ e6 V& c! Q1 Y" B0 k* ^
Things you need to get started:
0 k8 X& Z, w; d4 y' \1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
" q3 ~$ c. e8 c' e2 j# L4 U2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
. B3 m4 P- b: u3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
. [* b9 j1 s, x- J% [4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
& J. s/ E8 P# Z; ?% SThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
. _" B3 ~4 U# O4 }: Xwith PPV.
2 G- p4 R9 l" W, F+ c$ R0 I5 J在开始前你需要做如下准备:
3 w0 b I8 T' o8 _3 N, \ S4 |& M( j1、web空间-可是是一台VPS或更好的(例如 服务器)+ o2 i) B$ M- x* ^, @( `
2、AFF的CPA帐号; H( S* Y" q3 s% Z% G( [, M I
3、CPV/PPV的帐号% @/ W# v4 @9 ~5 D$ t- K
4、流量追踪系统(关键字/URL)' Y" \* _! p/ x
本教程会从头到尾来描述如何运营流量' L1 @; l8 x3 W5 _
Basic Getting Started Definitions
( H* [( q7 i: p: e0 wAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more0 W. t- P- X; L' Z9 K
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
/ d% ^2 o/ V. a$ B9 N2 G? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2, q& s" i; x8 ]9 d, I! C
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).3 e- M2 R& R( ?9 `2 T
联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA
: k* P. j9 R8 x! NCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate- N& k& W# } L9 \( D8 z$ i
receives a commission on that product. An example would be the Amazon.com Associates program,
4 {* I& Q% t$ p& L3 N7 RComission Junction or Clickbank
* ?7 [8 T. o; w& y9 Q+ u R6 XCPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)
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+ P: c( S% |2 R5 A; d9 l, kCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
; i' T+ `: G. K* E- ?3 B, _an action like filling out a form, submitting their email address, signing up for a service or sometimes
+ Y' c+ E+ `* [: t( b r+ q2 Obuying a product. An example would be Ads4Dough or Neverblue.
( g! h1 M: Z7 O( w6 y/ OCPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品9 }& D0 y' @ T
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Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
3 g2 u* _( E" gaccount, getting the affiliate approved for offers, bumping payouts and just about everything else e' }$ e1 W; |( k
related to an affiliate's account at the network. Having a good relationship with your affiliate manager; i7 V9 t" L3 n$ F; ] a: `
right from the start can really help you.
: s* B U& X- X- A" d, U4 kAM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多, ~6 P# l. U3 q, B' c) y, Q
7 q: ]) `; k+ | G1 }PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served. X6 D" E* v. ?, M3 A) x
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per; U4 s! }) }8 E& z: E9 [9 F
view, starting anywhere from .01 or .015.
* d5 G% O% }5 W l6 `- _; B2 EPPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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In order to use this type of internet traffic, the affiliate can sign up with a number of different
, X! {& \1 r6 v0 b2 Zcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact," @( q c5 [4 m- v; t0 Y
MediaTraffic, and AdOn Network.
; s. F2 T* P' _" _* a' A为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。
( k+ i5 @8 [% o" J. YDon't popups get blocked by pop blocker software?
! C& v8 i: h4 F+ [No. Popups are served in a new browser window as if the visitor had opened the new window
6 T) B* u" `* cthemselves.
y+ Z* t6 p& N不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样
! a7 W, F6 _, J- T) WHow many popups get served to the visitor?4 _# g g S, R
The number of popups served varies depending on the PPV network. Some pop more frequently8 I4 ]: m1 w- i0 s" T
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
$ c. ` T2 d- O5 ?# Gserving this kind of advertising, so they have to toe the line between keeping their software( G) P* X' w |- y* x
downloaded and still making a profit.
8 @$ c8 ]/ o4 ~" d6 X要给浏览者弹窗多少次呢?
# i; `, K8 F4 Q; H0 x/ n. E) y该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。
8 d) U. d A5 t' p) VIsn't this type of software bad? Why would anyone keep it on their computer?
1 I8 _8 p- y3 m9 o0 e. ?0 [8 w! ANo, this type of software doesn't harm the user's computer.
' v0 A$ \* K4 g" U( h; G5 CCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,- o( f2 j9 u3 v" j
toolbars or videos to place the software on their computer. The visitor keeps the software in place so( X% C, y& n* T% D+ _" G( y. g3 x
that they can continue to have access to the incentive.
- ]4 o8 _8 W( K这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。- c9 f, W, D% i- g- o! |! \
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
% s% ] y& `- N2 {7 f @How to Get Accepted into a CPA Network0 g: Y6 j1 F$ Y0 Q' G' a& I6 r% }
如何申请CPA帐户
7 k4 Q- [ q) Y3 S \In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
4 J6 b) w& k. \8 m$ Vto start looking for networks is Offervault which lists offers and lets you compare payouts across- r: q4 ^, F4 Q; x0 {
different networks.
8 B7 P$ T: S5 \+ y为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。9 q" m& O4 o& v! |
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
! E5 C/ z1 F+ u# L$ Y& d. D; xapplication and be as specific as possible about your promotion methods. Usually some time after
2 Q: o5 f, C: Xreceiving your application, the company will call to interview you. The phone interview is a critical
, \! x! O2 z/ T. V* p$ q6 }part of the application process, and most networks will deny your application outright if they can't get: B. E) @1 N* D1 K6 v( e
you on the phone.$ }7 Y0 W- } ~- L; b* t
一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。
4 q6 x- T- X4 c* {9 b |Often, the person who does your phone interview will actually become your affiliate manager after
0 Y6 P- y$ w8 {( B# cyou get accepted, so it's a good time to put your best food forward.' l m" S/ p; Y6 M$ S! w
通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。
1 v @9 f h3 v+ N8 I/ h, I4 ]You might not relish at the idea of someone grilling you about your internet marketing methods over; A3 ^) ]0 E4 g9 O
the phone, but trust me, this part is critical. Have answers in mind for the questions:$ d' j- n' e3 K5 r
What methods do you use to market offers?
! L; j: h' L$ p& E8 bDo you already have a website you will be using?0 N3 C2 `$ O8 j) O& e& z1 u& e8 p" M7 h1 O
How much is your advertising budget?1 \- z0 }1 X3 _6 ]5 A1 \7 T4 ?
What other networks are you a member of?8 \( i3 d1 { [" d9 p$ s3 x4 ?9 ~" b
Who are your affiliate managers at these networks?: `$ S1 m K9 `9 x& l8 p
Do you use social media (Facebook, twitter, etc.) to market offers?1 M% }: `1 q" v: u$ P. ] U3 b
How much traffic can you drive?
5 M; Z2 v A+ _1 X3 E2 sDo you have a personal recommendation from anyone who is already a member?
5 T! P$ a1 a) z也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:' _. I K G7 a7 T/ W1 S, e
你通过什么方式来推广offers3 U# C1 Q+ a! G/ V) M& i# r
你有自己的网站吗
& K' t t& t5 A: e$ D$ L" z你的广告预算是多少0 R& P8 F3 Q( @ Y0 u5 H
你还是别的哪家联盟的会员
9 L+ l& q$ J3 ?" V4 i, y, g那些联盟的AM是谁
5 o- B3 e8 h. T! ~# G) g7 K你运用社交媒体比如(facebook,twitter等)来推广offers吗" X6 B/ I7 `1 O, W" B
你能弄到多少流量1 X' E, z u" j! q3 @7 G
Once you provide satisfactory answers to these questions, the network will approve or deny your9 g' U5 ] L- p' p$ H" j5 `8 M# z
application. If you get denied, just keep applying or call someone on the phone and try again. Be
9 {$ W- c3 ~: Npersistent. Also, getting a personal recommendation from someone who is already an active affiliate2 q: |0 l/ C! s4 G v9 {
for the network can be helpful.
8 |4 J n4 R# P, Z8 Q1 K7 g一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。
( ] f. q* k' h( C2 {: [% ?) W0 y ^To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
4 ~# ?& A+ }& I b9 x. Z, m3 dSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
, _ c8 D- }) M) powners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
; L! K+ _& o, rpeople can open a lot of doors as far as networks are concerned.
' j( l# Z' o. X, b9 x2 b在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。) j# U; b. K( ]# o! A. b6 U+ r
After You Join a CPA Network+ g9 w: J2 |* Q, x- j0 O! r
加入CPA联盟之后! e, W3 R5 q3 Z
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
0 J- A E9 M; ~and make an attempt to get to know them a little bit.% k2 H; J% ]# s5 R* s d- q6 u% e
一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他, J+ w" `& b6 X' B9 K) c! T2 H
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
8 A% `2 ?: ]9 Z& B9 I. u4 C+ }weight in gold. Start feeling them out from the start and try to get to know them. Once you get
B/ T7 r1 d( _0 n' ?" B8 I- f? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 41 E0 B$ g& s/ ], [/ n+ g
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout$ R1 N) c* B4 t3 D7 ?
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
9 n3 G/ G: _: k+ }# j0 U; Gemail.6 s, r) a& l; y; I$ E; |
坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
; U" |! x# M5 H8 h9 o3 C5 sFor more helpful info about dealing with affiliate managers, check out:" p' c: R8 ^) G
更多的关于如何和AM打交道的文章请看:
- ^/ @* {8 l% N* o0 `6 hhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
+ J$ X! {1 A' f" jhttp://www.mrgreen.am/affiliate- ... iate-managers-want/- e1 Y. f; ^8 o
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