本帖最后由 top888 于 2013-3-10 21:17 编辑
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原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考7 ^: K" b" S& s* L7 ?; [
本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单0 Y, J; b$ k! v% m
如果觉得有用,请大家给点广告币,谢谢!!!, I* n, O# u/ @* `. U7 v. Z% h
Newbie Guide
2 a/ x f! {' H* Q. h& kPPVPlaybook.com
. ?5 Z7 P: t6 q5 A ^# KTracy Shaffer
" [3 u7 e5 t- f. h0 o8 i) n7 }David Ford i9 Z8 r0 R; _& \ j2 h
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
, D5 N8 J" u7 tGetting Your Mind Right to Start Affiliate Marketing: w+ Z& B. P* {6 [9 m8 u: M
正确认识网络联属营销4 f% b" S2 p* R/ @; L& L# r% w
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
9 W' W) |3 h q( qever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where/ D% T# @5 Y, v" t# }: Q
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing7 T, w( h" Z* b
with any success, these claims are laughable and far from the truth.
7 V6 r L. C9 w; i, @- F, {关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
! v" r' |; ~9 i5 R( e8 IAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash) u5 h( C- u; l) _
flow management. The main benefits are the low barrier to entry compared to other businesses, and
! f. t3 n$ U2 {, f7 A; othe ability for a marketer to be a one person shop and make an incredible amount of money with low6 W" R9 _: U U h( b
overhead.) J* j, q+ Q5 J# i
联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.
1 c/ D7 i- g/ F) }5 nThe winners in this business are the ones with persistence when nothing works, who know there's
. @ r, G3 r* ]9 u: ~. Dplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
* V7 O1 Z& Q& v: N成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.! V8 o7 V; ?$ {% j! V
The cold hard reality is this: virtually everything in the space is changeable, what worked today can1 p! E) `! m4 f4 G1 J$ t
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
+ R E/ G% y; u6 y8 P9 q f冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.
; w7 k0 n3 p1 @/ ?0 ^Most of these things happen suddenly and without warning, and they all contribute to the amazing
- L. e$ L e \( {$ jlearning experience available to anyone with a few hundred bucks and the ability to open an
& g! w- y3 A: K, @advertising account.; ~: A% O6 e% N$ Z# w
这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.: S. [+ l- X: b ]6 V- ~3 ?
Your competitors are willing to work at this around the clock. This isn't a push button, instant business. G' F+ U2 I7 V) C( C- G
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet, w$ Z5 g$ g5 d6 m: N$ p; J
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
0 L& x7 `9 s- P# Y: N3 rtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
& x# E1 l) X* @$ v你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你9 x2 N7 X9 b# m
一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,
8 i9 T% g6 s6 R: P" }$ G' j尝试别的东西,失败....
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成功的唯一要素就是:坚持
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2 v8 I0 ?* u4 A1 K7 M# [6 X/ nWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
! I. k U) e2 `started building PPV campaigns right away from start to finish. With that said, time to jump in and get& y( Y/ y1 p# h1 D/ w; l% ~
started building.5 C; k( d6 b! M1 R) e, q' q/ V
知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始
8 G$ J" W% d7 {1 gThings you need to get started:
# k2 n5 _8 [7 `0 v8 F6 @/ q1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
- M& e' k, U& P5 g6 v* K2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)6 T: }- i# ^* X% ~
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
9 b; y, K" P' }6 o/ ?/ @4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
8 Y/ ]% C) z# W0 Q! E: DThis guide describes from start to finish, how to get started in affiliate marketing by running traffic9 |2 t& h: K1 p6 B( N
with PPV.
# g4 z# K7 ^8 u5 A在开始前你需要做如下准备:
9 G0 n8 ^% d6 Z' n1、web空间-可是是一台VPS或更好的(例如 服务器)) {2 F# m' S0 T8 J" m, ^
2、AFF的CPA帐号; S1 A4 m |. x7 ^% m. s M/ D# k
3、CPV/PPV的帐号3 |# t$ s, R% s* }: w* K% z
4、流量追踪系统(关键字/URL)
9 `- m; h. L, ]- B% V, u本教程会从头到尾来描述如何运营流量4 R* a. Z! n& Q1 T9 v1 T/ l$ [
Basic Getting Started Definitions
" S2 Z8 `# h, ^; o: _3 u& TAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more) j1 P; i+ @" V9 S: P2 v! g, t" X
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main5 C5 y: i, H$ S0 f
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
1 {& F/ s# M9 q qtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
k! E0 P; \- K9 S5 o* ]* E7 P/ r联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA
5 v) U, A/ v: b: M" T' NCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate L4 l: c2 J8 Y9 }' l* q
receives a commission on that product. An example would be the Amazon.com Associates program,
|% B3 w2 ` ZComission Junction or Clickbank
5 D$ \- S- G* t1 f+ F1 G; K( WCPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)0 Z8 f; w+ {; T) n* X& |6 r
$ d+ a- j& u9 d7 T( ACost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
/ A( r. P' N9 C5 }9 a* ban action like filling out a form, submitting their email address, signing up for a service or sometimes
# n; i! f9 F% ?: O; Gbuying a product. An example would be Ads4Dough or Neverblue." R" d* X# [! v5 j& C: s" @5 x
CPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品
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Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's7 I/ ]" I* r; M( Y3 j2 r5 Y
account, getting the affiliate approved for offers, bumping payouts and just about everything else( o, }( x7 Z7 B) t% H
related to an affiliate's account at the network. Having a good relationship with your affiliate manager, X4 b* K) r' k3 B( W! K6 v
right from the start can really help you.
8 ^ g) I5 a1 aAM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多
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+ A$ C7 f4 N x, aPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
- D) M2 K- e3 L: Fin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
/ i+ H$ o2 a U, }view, starting anywhere from .01 or .015.3 t( B8 ]1 N) c: R% ^9 n% k( W5 Y
PPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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; K M& P' Y; |5 ]6 u/ H$ [ c. bIn order to use this type of internet traffic, the affiliate can sign up with a number of different2 s! m( O( y- J) [$ j/ i) j
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
+ _2 E3 Y5 E) xMediaTraffic, and AdOn Network.
4 z) g& m# H3 I/ y# @9 ^5 f为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。3 {- b- q6 O: W
Don't popups get blocked by pop blocker software?
, [ d/ Q% H' U: R9 {: J) M1 rNo. Popups are served in a new browser window as if the visitor had opened the new window
6 J+ ^9 W3 t3 d$ ithemselves.
: U* s( ^7 Z1 E! i9 X不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样4 k' M, N6 s) }* ^3 W7 @0 C* M7 k5 a
How many popups get served to the visitor?
5 \ x# ^0 K7 q$ ~The number of popups served varies depending on the PPV network. Some pop more frequently
+ C, {1 u ]4 L8 O(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by2 w0 c) s/ F% a4 k, _( r
serving this kind of advertising, so they have to toe the line between keeping their software$ k7 T5 s/ f: h* ~
downloaded and still making a profit.
5 n# ~; c) D0 ^5 S4 @/ q! O要给浏览者弹窗多少次呢?$ q- d+ ~: `, G0 w
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。
" D. U6 k3 T6 |# w- m' pIsn't this type of software bad? Why would anyone keep it on their computer?; O J2 K b3 c* ]* i; V
No, this type of software doesn't harm the user's computer.
/ T, C2 S! v- h4 ]Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
. x6 J4 V( _& h( O' b$ j8 etoolbars or videos to place the software on their computer. The visitor keeps the software in place so- C: s. [- x: b
that they can continue to have access to the incentive.
. `% ]( Q4 C( v7 d, A) ^; ]这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。
/ D2 }/ @( G0 I' f- ^? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3& ~( H6 Y9 x: d0 g& ~% N
How to Get Accepted into a CPA Network: n+ u5 Y/ `, E% Q& h+ r; q
如何申请CPA帐户
$ T" T6 D0 q, ~% V/ sIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place' b! c$ D. N* |; p. {
to start looking for networks is Offervault which lists offers and lets you compare payouts across
- k6 w8 p7 y, Adifferent networks.5 X* A& Q$ E% w/ d- ~7 h
为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。! U% ?' ?) I$ j' W6 N% J$ Z+ X+ Z
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
j4 Q+ B+ k6 B( e2 }% r* I: Wapplication and be as specific as possible about your promotion methods. Usually some time after2 K" c9 `5 K$ C" Z$ l5 K
receiving your application, the company will call to interview you. The phone interview is a critical m& {3 e# \1 u: v+ }
part of the application process, and most networks will deny your application outright if they can't get
% A7 O1 o5 x" R7 R9 S9 L% Byou on the phone.; K# V/ X# W5 h0 T& a6 ]
一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。% v% Z2 ? T- E
Often, the person who does your phone interview will actually become your affiliate manager after# Z: F1 y U( O
you get accepted, so it's a good time to put your best food forward.
) g* |! k' v6 X. D( U- ^通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。/ f$ i) m# S7 Q8 \( y
You might not relish at the idea of someone grilling you about your internet marketing methods over/ U8 R/ z# e, {7 N
the phone, but trust me, this part is critical. Have answers in mind for the questions:
# f* v' a8 e& V! _" ^8 X1 g& F) s6 rWhat methods do you use to market offers?" U, {+ N. }: i, h2 k, B9 U0 E
Do you already have a website you will be using?# X" {' B) T$ ?! s
How much is your advertising budget?3 H& U# P3 z: a8 K3 u1 j
What other networks are you a member of?
; }( n4 t. O( q! \Who are your affiliate managers at these networks?" ?7 x9 x# P' s- h3 O: D, K
Do you use social media (Facebook, twitter, etc.) to market offers?
% ~# W8 k0 @) x# S, _How much traffic can you drive?
% r! g: ]2 ^' a/ L" f% }Do you have a personal recommendation from anyone who is already a member?7 D$ k8 K$ Y: Z B! \9 P$ ?
也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:
D7 ]7 j/ D& n! V你通过什么方式来推广offers0 O( _, d# L+ N( p: R2 Y
你有自己的网站吗+ l0 g: c" J: b$ X* `
你的广告预算是多少
( l$ C. w, Y- F) N) e Z" g你还是别的哪家联盟的会员: S) f! O) a: v0 S% y' ]
那些联盟的AM是谁% h1 ^+ _8 _6 x1 M0 Y1 y4 }' b/ Q$ |
你运用社交媒体比如(facebook,twitter等)来推广offers吗8 [( T8 R p8 Y5 E
你能弄到多少流量
7 `* d. X g9 COnce you provide satisfactory answers to these questions, the network will approve or deny your. x% l V! P1 H' L7 f; [+ D
application. If you get denied, just keep applying or call someone on the phone and try again. Be+ [. h: ]: C/ y! s
persistent. Also, getting a personal recommendation from someone who is already an active affiliate3 A/ Q( Q0 @" _. Q; j
for the network can be helpful.
" `1 n3 r( ?8 X, D: S+ R/ ~ z! v一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。6 ?5 g+ p. G* V/ N, o- Q
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate, y- Q1 B: h) P7 f2 P" n
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network4 [7 c( t# w2 Z! K% n' K
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know; d% }( j9 U' d
people can open a lot of doors as far as networks are concerned.
3 f! }. v' m/ d8 Y在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。8 p( _7 m! O3 y0 Q3 ]& v7 g. t0 A
After You Join a CPA Network" y" T: v' q. b2 `1 p
加入CPA联盟之后: D9 J* D+ T1 ?7 e% \2 B7 Z6 B
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager V, ?% v* ]4 V* e- K- |4 O3 r
and make an attempt to get to know them a little bit.1 N3 {2 r: Q" r$ H5 b; K2 ?
一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他8 B$ o5 M. H4 d: {, b, n
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their& }' c3 n+ U: I* k# P: \* Z
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
) }" q. Y& ~- G? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
, U. r A: y6 m% flarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
8 L0 b+ l' p6 mbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus5 b* w- k" k( w; {& l. j' y9 r
email.
, o5 G' s+ T& q1 w; M% X坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通/ P9 d3 b' ?7 M h
For more helpful info about dealing with affiliate managers, check out:
o) q, J& G* U$ O: i更多的关于如何和AM打交道的文章请看:( R; Y* u2 n G3 \! d
http://ppvplaybook.com/blog/musi ... -affiliate-manager/( U+ p- b& R0 q: o" x' f
http://www.mrgreen.am/affiliate- ... iate-managers-want/- E1 h" J: N; z) S
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