本帖最后由 top888 于 2013-3-10 21:17 编辑
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5 b" X& s" v1 \$ z: _8 ^ \) a原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考: [+ m5 b: @! `$ l
本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的，我没图所以也就没翻,但该部分比较简单
9 T" b3 ?" M# `如果觉得有用，请大家给点广告币,谢谢!!!. c* k" z, @1 `1 @8 x7 e1 c! f
Newbie Guide U; s* h" A( n: g/ j( {- X
PPVPlaybook.com
% P7 _" I- K, t2 B( j" Q' A# _Tracy Shaffer
5 C, W7 i, X" o( U* {David Ford* [ F0 p/ Q s
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1& P/ t; L5 H+ s/ z5 S( H
Getting Your Mind Right to Start Affiliate Marketing5 m" O# G l+ ?1 s% R; R* N
正确认识网络联属营销
9 y* k- D7 B2 Y7 ~7 m% {The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
/ \. n: C- q6 H$ ]0 H2 sever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where7 B2 }! |3 N/ m1 ?
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing; S! L0 }. e/ _; L3 d
with any success, these claims are laughable and far from the truth.
- f9 b. e, F7 M( A! T6 O6 u关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远., z. F, B2 b! h! K3 _% i
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
; r, Q& e3 ~# M" s: rflow management. The main benefits are the low barrier to entry compared to other businesses, and
1 ~. ` e: P$ W4 K9 f0 S1 ythe ability for a marketer to be a one person shop and make an incredible amount of money with low
6 j+ H- d* K! W: M2 E1 U$ loverhead." D% e* Y1 q* l5 z4 {
联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.
8 H+ e( ~6 Y" D5 a% Y+ w$ YThe winners in this business are the ones with persistence when nothing works, who know there's
1 L3 ~) h6 Y/ a5 T5 A: Lplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
3 o% A' J5 F/ D5 R1 z; {成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.) ~/ Q% E3 H$ j4 X# i; h
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
/ U7 Q9 a7 ~( z4 S5 Dstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
# q9 _; w; }8 ^- R4 V8 K冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.
; d, J; }, ~7 o" M3 _# b4 LMost of these things happen suddenly and without warning, and they all contribute to the amazing
& W' h4 H# L* Blearning experience available to anyone with a few hundred bucks and the ability to open an
' A) c) j! G/ V2 Y( y, j* radvertising account.7 Q8 S0 O, x1 l% N# U1 w
这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.9 b5 [5 H6 n- n" |5 m
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
+ c" {( `5 \3 C6 T( N( lwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
* I/ e4 d8 T2 [3 s8 Z' jmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,4 X4 J6 n5 S$ V; e$ U
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.- @9 ^: s% E5 U
你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务，瞬时的商机可能让你( z' J' S& J3 W* O/ n* c, y
一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习，尝试新事物，启动，调整，提高，
0 f1 n7 x) Q0 o# Q' l9 r尝试别的东西，失败....5 K, }- y& Z; t2 ~
4 P! c$ x% p q- n/ n: Y
成功的唯一要素就是：坚持
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With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you5 W+ z( H, Q: ]" u' M" X
started building PPV campaigns right away from start to finish. With that said, time to jump in and get0 j! J1 E$ x- Q: k
started building., A& {% D ? Y1 o
知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始* S- m: E* ?, Q5 Y, a0 z$ D5 M9 x
Things you need to get started:( A2 Y( Q" K& f
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
* @2 o; [( F' i( ]2 h D2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
4 j1 C$ c. K8 v$ y: x5 P3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
6 [% g* i$ u1 U. X2 V, r. K- E4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)- Y0 q' v3 _' r4 _+ D& t& b
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
& b+ D& ~: |0 M: D& b- L+ P- z( xwith PPV.; }. ^0 D& c0 Z+ G: X+ _
在开始前你需要做如下准备:
Q8 s7 p0 N, v: Y: s8 M5 q" H8 ?1、web空间-可是是一台VPS或更好的（例如 服务器）' v0 c! b' C, B: r* q+ S2 \
2、AFF的CPA帐号" Z* N* S, o8 n' ^7 C
3、CPV/PPV的帐号4 r3 M, w0 F1 n6 p5 a. ~
4、流量追踪系统（关键字/URL）
: N2 }3 q" g1 I+ h* t& T" o3 x本教程会从头到尾来描述如何运营流量
: Q% b+ z4 @5 L2 ^# UBasic Getting Started Definitions) X" i, h2 D v
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
* J; N, w' [7 |- d" l1 ~affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
5 n' S+ m* R9 ?) I) @; B3 s? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2/ B' d1 ^1 }& Y+ N
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).! ^' X D7 J5 [: Z$ i
联属营销的定义--是一个基于互联网的生意，这门生意的发起人会支付他的affiliates报酬，这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型，CPS和CPA
+ U# I; j. [. v( K$ A3 V1 WCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
% Q5 j' r- Q; T9 p- Ereceives a commission on that product. An example would be the Amazon.com Associates program,
0 U6 Y1 M' M' M$ kComission Junction or Clickbank' d m3 | k+ O- {9 j: E% B0 k8 T
CPS---顾客每购买一件商品，affiliate会收到该商品的佣金.（例如Amazon和CB的模式）; t9 x0 H/ j9 Z0 H- X! D; Y) A ~
1 F9 T0 [: }2 o; r0 lCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes+ R: c; @8 `- \) q: x3 t
an action like filling out a form, submitting their email address, signing up for a service or sometimes7 D: ?$ _2 Y' n- Z5 B* E: a+ z* I# R
buying a product. An example would be Ads4Dough or Neverblue.* r3 s" f% V3 u$ n
CPA--affiliate收到的佣金来自于浏览者完成某个行为，例如填写表单，发送了他们的email地址，注册了某个服务或这有时候买了一件产品3 T# R8 n v7 [" G4 K! o
$ K% E9 Y' T, m* ~8 a) F, Z; U) DAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's; S! a, w' \0 x! \
account, getting the affiliate approved for offers, bumping payouts and just about everything else
* f3 [0 t$ n* e) b5 E rrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager# h- f! H- G/ o; v& v* x' `5 S
right from the start can really help you.
; R) L& E; C- M1 t1 c( c9 Q( U* eAM--就是你的CPA账号的管理经理，负责相关事物，所以你要和他搞好关系，他会帮你很多2 Z3 { L# d; K9 z, U7 s
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PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
) _# i. _0 i! N6 ?! S3 E3 yin pop-up form through downloadable software on the visitor's computer. The advertiser pays per. M% d8 F/ f+ _
view, starting anywhere from .01 or .015." f, }8 U' B- B8 ?
PPV--就是按收看次数来付费，也称为CPV，这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费+ s! Q) q0 L! c) W; H+ ^
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In order to use this type of internet traffic, the affiliate can sign up with a number of different
, v+ }' n% Z6 n3 o9 j3 jcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
- ^* b0 L0 R6 E& YMediaTraffic, and AdOn Network.. z* V$ Z3 D x: P/ a
为了运用这种流量，affiliate可以注册大量的弹出广告运营商的帐号，主要的ppv运营商主要有。。。
" B4 w+ K9 ]4 G; u3 O1 n: f4 [Don't popups get blocked by pop blocker software?
! y: S8 a( a/ ?# W3 Z& N# ENo. Popups are served in a new browser window as if the visitor had opened the new window
; A' ]/ X7 @) d/ `! v/ Ithemselves., M- h4 i: p* ~) S l) g" x
不用担心弹出窗口被弹窗拦截软件干掉吗？不用担心，弹出窗口的原理就象浏览者自己打开一个新窗口一样
' U( R) ]2 R, I) E/ D0 \5 \ P* EHow many popups get served to the visitor? F+ K @7 O$ N1 a m
The number of popups served varies depending on the PPV network. Some pop more frequently- \0 w5 A H2 M
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by- M' `" S( n ^! J2 v' V
serving this kind of advertising, so they have to toe the line between keeping their software# X( W, j' o1 C5 `% @
downloaded and still making a profit.
1 r- q! Q* ?( G- [2 r; S2 B1 l要给浏览者弹窗多少次呢？
5 {6 C% _& E/ D, ^9 K) u C该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱，所以他们必须保持他们的软件能被下载来得利。; w$ \5 j; U6 b C4 m* d- o
Isn't this type of software bad? Why would anyone keep it on their computer?5 _3 `' P: U; G$ G
No, this type of software doesn't harm the user's computer.
/ `2 j' q: U3 F. N9 J: KCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,8 x, }: T+ }0 A
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
8 {* v0 o) U; |, @that they can continue to have access to the incentive.
6 m1 x* E6 u, a, W8 D这种软件不是很”坏“吗？难道有人愿意把这类软件保留在电脑上？不，这种类型的软件对计算机无害，而且广告公司会提供某些“激励”比如屏保，游戏，工具条，如果浏览者想使用这些“激励”，他们就会把该软件留在电脑上。! v* A$ a& m1 ^" f* h
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3, A, P! K8 y% L. f# h) K
How to Get Accepted into a CPA Network8 B5 L9 ?, l1 g4 z, d* H# l
如何申请CPA帐户
, P" v' ~9 Z% }# o7 rIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place w- y! I( W# {, A3 c
to start looking for networks is Offervault which lists offers and lets you compare payouts across! t9 d0 F3 m7 U t" @$ Q }
different networks.7 Q) R. n' n* x) i% G l; Q
为了得到营销offers，必须加入一个或多个CPA联盟，可以去offervault寻找，那里有offers的列表，你还可以比各联盟的价格。
) ~$ e4 H' f6 t/ tOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)" s0 X5 o! j1 V) L+ d
application and be as specific as possible about your promotion methods. Usually some time after
! R5 e; P) Y$ {: ]$ O- Vreceiving your application, the company will call to interview you. The phone interview is a critical* p/ ~& y& v# X! M' U
part of the application process, and most networks will deny your application outright if they can't get8 R$ @ K6 S$ o, i( P, L6 R# |
you on the phone.( C9 N+ ~6 R4 r
一旦你找到你想要加入的联盟，填写申请表，尽可能详细地描述你的推广方法。通常接到你申请后的一段时间，公司会打电话面试，电话面试是非常关键的环节，绝大多数联盟如果电话联系不到你，你的申请也就被拒了。
0 B8 Q. y" B4 {Often, the person who does your phone interview will actually become your affiliate manager after
* c- s0 d2 d$ H5 j8 syou get accepted, so it's a good time to put your best food forward.6 ~9 [1 P k( d L* \. c
通常，给你打电话面试的人在批准你加入联盟后会成为你的AM，所以要把握好机会和他好好沟通。
) \1 e A9 i$ e+ i9 H! [You might not relish at the idea of someone grilling you about your internet marketing methods over! V& E: C: |; B M4 E
the phone, but trust me, this part is critical. Have answers in mind for the questions:- g/ a$ X4 o$ C- p2 N3 O' e
What methods do you use to market offers?
# a- I9 B, J( U1 K ] t- dDo you already have a website you will be using?- [: ^! o6 e' C5 V$ A- y1 w% K
How much is your advertising budget?, a2 \7 x1 a/ O* A( N4 z5 \
What other networks are you a member of?
$ | A3 u( K/ q$ PWho are your affiliate managers at these networks?8 S, n6 u e9 Y; V* L) b
Do you use social media (Facebook, twitter, etc.) to market offers?: A, K2 l8 s0 D6 s# r' [5 ~3 H7 k
How much traffic can you drive?. `7 [9 a$ A* ], ~0 L% g
Do you have a personal recommendation from anyone who is already a member?+ G2 V( O2 Q( P- r' n5 A
也许你不愿意在电话中和人交流你的网络推广方法，但相信我，这部分是很关键的，以下这些问题你要想好如何回答：9 s! U" H; S9 E% X# u3 ^
你通过什么方式来推广offers
" q) ^5 G4 Y* V/ w你有自己的网站吗
2 R. U; m5 [& E) ?0 g你的广告预算是多少
$ L3 b B, W; X( O( R9 u% ]& ^你还是别的哪家联盟的会员/ i- k0 S+ d/ [9 g6 e, K/ H7 |; l
那些联盟的AM是谁2 J" A* y4 D- Z5 |. h
你运用社交媒体比如（facebook，twitter等）来推广offers吗
* n& \7 ^$ q% m- A! \你能弄到多少流量$ A: r$ O `. C. {
Once you provide satisfactory answers to these questions, the network will approve or deny your0 R3 p7 ?7 K7 h n1 ~; B
application. If you get denied, just keep applying or call someone on the phone and try again. Be) W8 q: u) k6 d) |+ F6 }: u
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
+ s, y# R. Z& R" Nfor the network can be helpful.9 b: M. q- J& ]1 S3 r
一旦你对这些问题提供了满意的答案，联盟会批准或拒绝你的申请。如果你被拒，继续申请，打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。6 W' v2 b( H" c% A1 y* E3 Z
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate9 P; X, c4 v! Y% d
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
0 v9 p4 R7 V0 E7 C4 i- `owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know4 _0 G8 Z" s; j/ O) o
people can open a lot of doors as far as networks are concerned.8 F0 f0 Z ~5 n. c4 W# Y' x$ u, x
在网络上多交朋友，有时参加affiliate峰会等会议是非常有效率的，要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员，多认识一些人会为你打开很多成功之门。 c' U& h+ D9 t8 g6 j w- C# ?
After You Join a CPA Network1 v7 j3 b8 q5 Z6 @ N
加入CPA联盟之后
* Q6 ^& t* @3 Z$ J J. M: ]4 AOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
+ p/ R/ H4 L$ G4 C+ l$ [and make an attempt to get to know them a little bit.& s; i- k ~5 n) Y& D
一旦你注册了某个CPA联盟，那就多和AM接触，并要去了解他' j0 Q0 x5 ~" Y
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their" M7 Q; V. W7 k9 p4 ]/ f. i4 i
weight in gold. Start feeling them out from the start and try to get to know them. Once you get6 T$ o7 @. x" ]# V' d; y
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4 X, U9 K; A! z, u0 @9 n9 c
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
: x/ E% O5 d7 c8 qbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
% t$ z; b7 Q' C# G& E4 C6 temail.
8 }* _: Y1 P* a) C坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通9 r" o/ H! ~2 {' X# U
For more helpful info about dealing with affiliate managers, check out:( n& p& P$ x) V# Z4 w) Q6 A
更多的关于如何和AM打交道的文章请看:
, |/ w/ ^3 a9 V. p( Z( i$ rhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
6 m$ [8 A5 E6 |1 B7 x1 X8 ~7 l* Ehttp://www.mrgreen.am/affiliate- ... iate-managers-want/
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发表于 2013-3-10 21:15:17
楼主
发表于 2013-3-10 21:21:36
