本帖最后由 top888 于 2013-3-10 21:17 编辑 ( j. ]- A1 d6 a1 I, V+ w* u7 X; V
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原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考
$ V0 K, Z" h( }/ E2 J本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单' f6 U8 q, V: y# @- A& Q8 }% {3 W" [
如果觉得有用,请大家给点广告币,谢谢!!!
) z4 Z8 X, x6 V% w FNewbie Guide
4 I, n; k6 j. E' |' R8 yPPVPlaybook.com d2 [' O, M: }. {
Tracy Shaffer
2 N, v6 G3 | I' BDavid Ford
4 j( {+ [( T0 e: G? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1* @5 C b" p, ^8 Z7 K b1 u) |! K4 F
Getting Your Mind Right to Start Affiliate Marketing3 P# a; d2 s6 i2 I: X, {
正确认识网络联属营销
' ]: V5 C. i/ A, K7 X2 j* x6 JThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an/ ~9 L; Z- I' J+ k' ]/ n. {
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
: j1 s8 ^: U& a8 J' O$ ryou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing; a! M5 ?) |: A l, a8 {9 {6 s
with any success, these claims are laughable and far from the truth.- \2 F. K3 m' Y6 N: D' J
关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
" f# q& E1 H wAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
" _% N* M) d% T. x0 z% tflow management. The main benefits are the low barrier to entry compared to other businesses, and+ c, M) F2 U" O, F; H; w0 u
the ability for a marketer to be a one person shop and make an incredible amount of money with low8 g: \! {6 j) W. E; f
overhead.! ]4 w5 h0 b' _7 I" Y
联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.
7 J' M$ j0 P* Q+ N6 ^: t" }The winners in this business are the ones with persistence when nothing works, who know there's( O/ z# H/ u) \; B0 G$ i
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
- u5 A7 ~, ~3 I' s) |成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
F, O1 v8 I" e: Y; h& {' _- \( HThe cold hard reality is this: virtually everything in the space is changeable, what worked today can C( G1 }$ d* w; D- Q" R0 J
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
# D$ g K- f6 g7 j/ C. n冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.
: r! a4 i# O0 g# f2 x; f8 W' SMost of these things happen suddenly and without warning, and they all contribute to the amazing
! q* \) q5 g1 h, Slearning experience available to anyone with a few hundred bucks and the ability to open an
$ P& a9 b) A" x) w1 N1 G7 ^advertising account.
& O. ^- z1 W g( d G5 w- ?7 Y这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号., p0 c8 ]: f9 G" ?: O
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
$ v w/ F. a2 o- Z5 r" M; j& Rwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
" G, }2 v$ V1 Q0 n: r5 [' Zmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
1 Q/ D/ N; f* h/ X: ?9 [trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
5 y# U+ g; l+ X9 d你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你
* }, K9 h$ @( Z. T6 F3 p6 ^一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,7 _1 p7 n8 Y" n
尝试别的东西,失败....3 I2 e' M* R8 ~0 I) _% s
5 b- ?! r" l8 B成功的唯一要素就是:坚持
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3 X9 \% w0 m6 U9 t& f; h8 MWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you- L- s* [6 B/ i& n; p
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
/ I0 f3 u" ~+ V0 M( Ystarted building.
1 s9 M5 Y, e G: r知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始
0 h) v, w$ t+ Y5 OThings you need to get started:7 z6 z- N" o6 }
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
* _9 J: J- D( z) t- }& i- `. b. S2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)! z- ?6 Q- ? ]* ]6 j
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
9 g5 V" d. R! |6 j4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)8 T% h0 U- S$ h( E. R
This guide describes from start to finish, how to get started in affiliate marketing by running traffic* A5 i, P% Z5 {* k- J" h
with PPV., i& q0 X* p; ?
在开始前你需要做如下准备:
% [) \6 c/ {: p" z1、web空间-可是是一台VPS或更好的(例如 服务器)
6 x/ q& X7 }+ Q: q% G- q2、AFF的CPA帐号' u8 Q2 s7 W; d* n9 X$ s' y7 M
3、CPV/PPV的帐号
, Z9 i: U+ B( g$ ]4、流量追踪系统(关键字/URL)9 h: {5 G7 x6 q
本教程会从头到尾来描述如何运营流量
2 j/ {' x' G8 BBasic Getting Started Definitions
/ n' W m( x4 p) Y' iAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
6 w8 E4 B2 p% |4 _+ _/ naffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main" J6 d. C: S# N
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2! c5 }( W: i" b2 j9 o
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
+ d$ M/ n+ h/ s! F4 q1 m: ^; ~1 m联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA+ _$ U- q9 N. X& }) T- o
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate1 o$ i1 o0 O- W3 f0 S6 o9 i
receives a commission on that product. An example would be the Amazon.com Associates program,1 L% m: [0 k, N8 f
Comission Junction or Clickbank
, s7 X) C4 u0 p1 DCPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)6 P, J) c5 | [; E4 q* C
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Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
& f" m3 F! g) f3 van action like filling out a form, submitting their email address, signing up for a service or sometimes
& l3 n! S3 [1 p/ t ~buying a product. An example would be Ads4Dough or Neverblue.
/ @1 \2 o6 k" eCPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品
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1 z% Q, r" I3 w7 t2 |/ W3 q7 zAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's$ L* q0 X# c' V+ Q& ~* h- t
account, getting the affiliate approved for offers, bumping payouts and just about everything else
6 h0 ~2 f/ D0 j( J4 Crelated to an affiliate's account at the network. Having a good relationship with your affiliate manager0 F% i" g$ Q% S! U+ l; \
right from the start can really help you.# c+ y9 _; k$ m+ y2 r* v6 X
AM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多
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PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
) R& K& Y# R$ L" |& _+ d# xin pop-up form through downloadable software on the visitor's computer. The advertiser pays per) \' I: b+ a. v; u/ G. K/ D3 y5 G
view, starting anywhere from .01 or .015.
3 b A, @8 X6 U ^5 n T9 ePPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费, z! G9 j3 t' a5 x% o7 S$ H# }
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In order to use this type of internet traffic, the affiliate can sign up with a number of different' ?& V" Q. C6 I- _9 X6 t% n2 [
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
) k5 J: \# j- Z. u6 @4 CMediaTraffic, and AdOn Network.! p% G* h# W/ \
为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。
% P, F# r# u- O4 @$ K Z# Y1 ~$ UDon't popups get blocked by pop blocker software?
; d* A+ {- D; ~" P- HNo. Popups are served in a new browser window as if the visitor had opened the new window6 f, L; ]6 l. V& ~0 Q
themselves./ c" v2 R( x2 Z+ _, E
不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样6 P7 Z9 S `; p7 j/ [! j& K7 i8 l
How many popups get served to the visitor?
6 J0 z) w; n3 a. P C5 l9 g+ x4 zThe number of popups served varies depending on the PPV network. Some pop more frequently
, r( j; e4 p5 l1 w, T" c1 Z(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by% ]# {/ Q, f# J& G
serving this kind of advertising, so they have to toe the line between keeping their software
% Z( K4 n7 B w6 Y* Z. ddownloaded and still making a profit.; x+ B8 N9 v: z, Z8 g; Q/ f0 H9 `
要给浏览者弹窗多少次呢?6 O0 k6 o7 T) ]. j9 N$ L
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。
: C1 y: Z! k0 g/ C8 {! hIsn't this type of software bad? Why would anyone keep it on their computer?
9 R; s% g, c: O# p- {4 zNo, this type of software doesn't harm the user's computer.
% D+ K8 u Q. S/ W. x$ @! V5 E( sCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games," r6 M% |1 h* G4 e* ^+ V/ v
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
: g! H$ Y4 m6 M+ t! J' H/ kthat they can continue to have access to the incentive.0 B( {7 B; Y5 J7 _9 m4 \5 l
这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。' N9 c. x, U3 G1 D! j& ?1 D
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3, d& s/ q% ]! n
How to Get Accepted into a CPA Network
! r% W V s" B( z K如何申请CPA帐户
+ H2 ~- Q0 S0 D E% K) \% UIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place. a! y! p6 K1 C- y1 |6 K- q9 q
to start looking for networks is Offervault which lists offers and lets you compare payouts across1 S. ^3 i D. q8 q y# B
different networks.9 A6 w# p3 G# O2 v- |: N3 h3 Y
为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。
2 M1 w2 r/ \; H+ }: Q7 i' ]8 jOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)1 l3 F3 O. }/ p: d+ S
application and be as specific as possible about your promotion methods. Usually some time after) ~! ]6 V& V+ ^7 Z0 b2 o- z
receiving your application, the company will call to interview you. The phone interview is a critical( V8 P/ _1 o: T4 q! w* m5 G7 z
part of the application process, and most networks will deny your application outright if they can't get
3 p8 A' B0 _! J" F" z3 uyou on the phone.' \( ]& O" ?0 F( q
一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。
, J4 T. A1 W8 W- W9 k/ YOften, the person who does your phone interview will actually become your affiliate manager after) O3 G. t* V8 X) j
you get accepted, so it's a good time to put your best food forward.
) h; h f) L& z; ^" X通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。
# H& Q2 G; G1 l, ]: e$ Q. ~* h1 ^* _You might not relish at the idea of someone grilling you about your internet marketing methods over3 V1 V) Q8 i# L8 _2 E
the phone, but trust me, this part is critical. Have answers in mind for the questions:
1 C( {- _# n, N( i6 m+ _+ YWhat methods do you use to market offers?
; e' L( `9 {, k+ l a3 `; uDo you already have a website you will be using?
1 X$ O0 A: N9 l7 u0 kHow much is your advertising budget?
2 |. Y1 ? R6 ^What other networks are you a member of?
4 K" a m7 C& g+ KWho are your affiliate managers at these networks?7 K1 i* h9 f+ M/ S5 v# A
Do you use social media (Facebook, twitter, etc.) to market offers?- \- Y( a# v# v3 ~9 ~4 r
How much traffic can you drive?+ G, J2 Q7 C& @- _! o
Do you have a personal recommendation from anyone who is already a member?4 N) T2 _. \8 P. F1 B- ^
也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:
' [1 O& D, [3 V; r/ B你通过什么方式来推广offers
4 p1 f/ j) N7 j$ U, v你有自己的网站吗
7 \/ U2 b( d% H. X0 Q你的广告预算是多少+ h! F5 u6 G5 g2 m6 C
你还是别的哪家联盟的会员- N4 W. g& ~" O8 T" J7 |: B
那些联盟的AM是谁
6 G W9 h8 |2 j/ g2 D% ~你运用社交媒体比如(facebook,twitter等)来推广offers吗
1 w l; z5 P, M% u8 y0 V% [你能弄到多少流量
0 I+ e0 V3 _& ]Once you provide satisfactory answers to these questions, the network will approve or deny your$ I ]$ I$ M, V
application. If you get denied, just keep applying or call someone on the phone and try again. Be+ r+ T. m+ t5 Q9 G! a
persistent. Also, getting a personal recommendation from someone who is already an active affiliate' E2 z/ ?( R) n5 v! W
for the network can be helpful.( S6 G1 \+ y. ]8 F
一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。
' P8 j8 l! o- ?7 e5 L# pTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate6 C; l) m% a3 L8 i
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
2 J* c- j& O* T9 R% Nowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
0 Q: u- @% ~! Z" Q1 F, I- Opeople can open a lot of doors as far as networks are concerned.
) J* w4 { P' |在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。
4 Z, P* V/ I1 Q/ QAfter You Join a CPA Network
- ~/ n. d1 `( f) m6 Q3 B' D0 z4 M加入CPA联盟之后
( o' I8 F7 P% k8 I2 eOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
4 @6 P& z/ v3 L# r3 S! D/ Q, d) Wand make an attempt to get to know them a little bit.
" T1 F$ c5 }, Z6 P5 h$ \) g一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他
& J6 v0 D& [0 h& z( wFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
, F! W# b1 A5 l( g* T$ U, y; wweight in gold. Start feeling them out from the start and try to get to know them. Once you get% @0 _) H5 F$ v, j8 h# y* C, k0 b
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
6 Q& x$ \/ D f* h3 V0 c' vlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
' s, x& Z+ m9 D, M7 Sbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus- Q2 x1 N) ?4 _$ k: ^+ e5 `" y7 {
email.
! B/ Z1 ^; U# n/ V4 `坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
& j: F/ f; L5 v; C' DFor more helpful info about dealing with affiliate managers, check out:! R2 ~, q0 S9 ^7 u
更多的关于如何和AM打交道的文章请看:
3 V9 s8 J" @7 J3 uhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
+ H4 i, a; Q+ W1 W9 u. K0 [4 Vhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
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