本帖最后由 top888 于 2013-3-10 21:17 编辑 & {& B% w2 s L, e$ e# F
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原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考% O% d9 e6 l8 \& V$ C) {
本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单* }" ]$ c7 }; Y; d1 O9 o. N/ o
如果觉得有用,请大家给点广告币,谢谢!!!$ d6 c, l7 X) g* T1 M, j! S
Newbie Guide( a' d" p y& n, k k# O* V, \0 H
PPVPlaybook.com
5 l: l) `* J8 C3 }: jTracy Shaffer
/ r- G4 r, k: v1 @David Ford |" i9 D2 r. V: v8 o+ C5 ^
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
8 K2 e- {: \& SGetting Your Mind Right to Start Affiliate Marketing8 J+ _8 X6 R0 `. |2 z: J/ _
正确认识网络联属营销
9 j% Q' i3 l, p2 U7 y3 ?0 B& UThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an. \" J/ w% d' _$ s
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where m9 G% p& M" z
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing B" j! ]3 p5 x V! j
with any success, these claims are laughable and far from the truth.
2 u3 z& D9 P1 y; t* f关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
$ A. E1 ]8 U) y. `) s( R {Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
' t# u1 t4 h0 p2 Mflow management. The main benefits are the low barrier to entry compared to other businesses, and
. ~) i& j2 `( ~1 V: l$ J9 \the ability for a marketer to be a one person shop and make an incredible amount of money with low$ L" f5 {# k% V2 p y+ A: U
overhead.7 u2 r1 z7 j @% ~0 a: W! U
联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.
7 ?; r' R. {% y: _ [# z7 VThe winners in this business are the ones with persistence when nothing works, who know there's' ^: b) M2 ^( h6 s+ m, o B
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.: z) b, N0 U: N) X0 W
成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
! E5 {' k$ H& D8 ]The cold hard reality is this: virtually everything in the space is changeable, what worked today can
; P/ I/ X) M3 U) Ostop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
7 Z7 k L5 `5 E9 H/ I Y冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.' Q( ~$ d: J1 n R
Most of these things happen suddenly and without warning, and they all contribute to the amazing
: h9 H3 h* ^' M: N0 d! blearning experience available to anyone with a few hundred bucks and the ability to open an
% e7 T# _9 E) E3 ~$ nadvertising account.
9 n4 R/ [# Y) S% `5 g/ g( b这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.9 l$ _( _- S6 z. h- F$ a
Your competitors are willing to work at this around the clock. This isn't a push button, instant business) C, s. _% r3 N( x/ a
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
6 K$ J& ^8 G/ j7 d! o Jmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
1 M1 ?" \% F/ itrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
! t+ W+ v! A% D+ D. `, y, y你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你
" Z( V2 I( V' p一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,7 F- ^) ?5 l% V. E2 l+ O J. Y7 d
尝试别的东西,失败....8 s4 J2 O+ u3 o* v
+ w5 j: g- D% y3 t5 V成功的唯一要素就是:坚持
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With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
k% g a' M% S# l8 r$ M7 Vstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
9 |0 U) J! f$ E3 Gstarted building.
( E- H' D& |3 ?% X! }' C* t6 y知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始& D" @+ {. ^$ h+ E
Things you need to get started:' N/ W2 S9 r6 w' x
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
) n; _8 t7 n. j4 ?# H& i2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)* x+ v( V% v8 P4 @7 n
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
1 B$ f8 Y5 I( X" H! y7 K4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab), H% h3 h, Y ~
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
# s. b6 B, m3 e; A* Z' jwith PPV.
3 }6 c% n1 O. E在开始前你需要做如下准备:. t8 E. D3 V* b5 i o# T
1、web空间-可是是一台VPS或更好的(例如 服务器)
7 @8 `2 k+ k1 k' b: P, e, j2、AFF的CPA帐号; E1 `5 |+ v* B/ H t
3、CPV/PPV的帐号
, }1 q+ d, U6 T+ E* b6 C# `4、流量追踪系统(关键字/URL)3 g8 `$ {" I, U4 A; J
本教程会从头到尾来描述如何运营流量/ z* l. i f0 b1 @4 ?! p
Basic Getting Started Definitions; f) S! Q' X) ?1 k
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
! W: m4 E/ X; W! ?: S, Taffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main0 h. C* Q1 i! { F# m% }
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2; c) |; q& }+ o. l
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).# `+ M/ m/ W3 P/ M: h' N9 c2 _! i
联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA
4 @. G1 D7 s3 f2 W, j& ]Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate; d) S* Q' w, k7 G% o% Z
receives a commission on that product. An example would be the Amazon.com Associates program,4 s7 }$ ` [: ~( v5 D. G1 V
Comission Junction or Clickbank" R5 a7 W) a8 Y. Q) _ O
CPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)
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* Q+ e* x+ S K9 C1 [Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes7 N9 ]' s, g1 a4 U7 v2 Q
an action like filling out a form, submitting their email address, signing up for a service or sometimes
& b- a" F0 b! h7 L Bbuying a product. An example would be Ads4Dough or Neverblue.
) H' C5 K; X8 j6 b& O) B0 LCPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品/ U+ @4 Z4 a- x
, u% ^1 c. G2 O7 ~0 bAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
4 C- S1 d! u/ [% L9 x( I uaccount, getting the affiliate approved for offers, bumping payouts and just about everything else W, I+ b, z5 G
related to an affiliate's account at the network. Having a good relationship with your affiliate manager( `2 `! i* I+ ^" N! a5 K
right from the start can really help you.$ f, f% F$ n f- v$ u( c* E& \" O
AM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多# \7 C: z! \' \9 F* J: u/ L' l
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PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served9 n0 T9 a- _* }9 I8 b
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
, a; M' g' G* E) R4 lview, starting anywhere from .01 or .015.
# q7 V n5 w% P1 A- DPPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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; n& `( {! ]8 i6 V. I( `( mIn order to use this type of internet traffic, the affiliate can sign up with a number of different
/ T5 J* p: |! ]companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,: ]) l( O& c0 A: @9 F
MediaTraffic, and AdOn Network.7 W6 I( X1 M3 Q
为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。
1 ^9 c6 F, K* ? W1 UDon't popups get blocked by pop blocker software?
6 k. n. F2 L D, u1 h) @) }! XNo. Popups are served in a new browser window as if the visitor had opened the new window9 v$ { J8 s* d1 [% b
themselves.
5 }- q* ?: q. a& n8 f不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样8 a% O; P8 p# B+ L5 L$ q$ l; a8 V" j
How many popups get served to the visitor?
! b; _3 G3 \) q4 ^1 u5 S/ J' x9 aThe number of popups served varies depending on the PPV network. Some pop more frequently
6 E8 O" E) x3 Z) U2 |(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by6 ]9 v, s6 k3 I# }
serving this kind of advertising, so they have to toe the line between keeping their software
6 h" p3 N, B5 Q# v0 l' s3 idownloaded and still making a profit.6 ~3 b1 s1 f& Q, }/ R# N! c8 p
要给浏览者弹窗多少次呢?
+ D* y$ K2 n: [$ E. z5 B- K该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。$ P5 v) H" s& E: Z( b# z
Isn't this type of software bad? Why would anyone keep it on their computer?
$ K! L+ ?. z: {No, this type of software doesn't harm the user's computer.
. o8 p$ y! S% e- s! I7 X1 XCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
H3 ~( H/ y; H7 ^9 ]" @ Etoolbars or videos to place the software on their computer. The visitor keeps the software in place so1 `& q/ W$ Q; h$ G% n7 s0 k
that they can continue to have access to the incentive.
s* D7 `* P4 ]* ` X这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。
$ Y+ |/ j7 |* {" F2 M0 I? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 30 w! A" t( k0 k2 y
How to Get Accepted into a CPA Network
/ v) r; y3 x5 o X如何申请CPA帐户
4 A5 t/ l8 _0 MIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
1 Y5 v7 R& D( y% z- _6 Bto start looking for networks is Offervault which lists offers and lets you compare payouts across
2 a. N- Z$ V+ I: [different networks.. V/ q# K! H0 ^5 o3 L
为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。/ v4 Z( [4 [" e9 b% F5 a
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)- k& X4 B+ O3 P, V. [
application and be as specific as possible about your promotion methods. Usually some time after
2 k, b; W, W' x) {% Ireceiving your application, the company will call to interview you. The phone interview is a critical
+ h0 |, l, f7 I5 N) Q/ H( \0 mpart of the application process, and most networks will deny your application outright if they can't get
$ @% h2 u7 o' j4 e$ hyou on the phone.
1 S/ S3 L6 Z `1 Z( h一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。
/ g J+ |- z8 Q p' E: E- [1 dOften, the person who does your phone interview will actually become your affiliate manager after
' v0 X9 r# F/ t" ]) T: [you get accepted, so it's a good time to put your best food forward.+ u' p ]4 B5 X
通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。
' w& Q- a( k& ^9 qYou might not relish at the idea of someone grilling you about your internet marketing methods over
( d& I: G$ n( zthe phone, but trust me, this part is critical. Have answers in mind for the questions:
/ s* ^- V- t; `; g& {; t/ lWhat methods do you use to market offers?
. O2 C' e; m' P3 e3 YDo you already have a website you will be using?8 s2 N6 @0 ~5 m6 p
How much is your advertising budget?$ R ^: a q- w% r5 I# \% k, S* @
What other networks are you a member of?
! N. i0 a) f/ o7 GWho are your affiliate managers at these networks?
2 d( {; i+ o0 N: ~8 o$ N6 K3 _5 hDo you use social media (Facebook, twitter, etc.) to market offers?2 O8 d* ~$ Y; R# u8 M; r6 {3 P
How much traffic can you drive?: r. T( E0 V8 F( {
Do you have a personal recommendation from anyone who is already a member?$ z1 d) v2 r1 l$ @/ ^
也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答: M! E# Z- L9 ` | k- N m
你通过什么方式来推广offers5 d; { o, g8 B$ x; r
你有自己的网站吗
3 g% ^# ]! l6 s$ r" Y! Y3 F你的广告预算是多少- {+ [# G& z. ~" L
你还是别的哪家联盟的会员
' f- d$ m" h2 y那些联盟的AM是谁
+ }( J ? y# \" {* D你运用社交媒体比如(facebook,twitter等)来推广offers吗
% q9 n+ Z3 m; K9 x你能弄到多少流量
2 e2 a1 o( I, J) J# X* B: p5 iOnce you provide satisfactory answers to these questions, the network will approve or deny your
' E5 J) }; {5 h( {application. If you get denied, just keep applying or call someone on the phone and try again. Be
" Z8 T5 h) d2 [persistent. Also, getting a personal recommendation from someone who is already an active affiliate; @2 ?% @* v" s4 c2 d
for the network can be helpful.7 }/ K7 I/ ~; C$ \4 d4 [
一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。/ \# A! k, Q0 v' }* t$ h
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate9 w' |. w* K* \: f% Y, r/ Y
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network% l$ V+ E0 S O3 v
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
. N. j! F/ J$ q. g+ a5 upeople can open a lot of doors as far as networks are concerned.
7 g7 G1 r Q" n/ _在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。
+ d7 h. v7 K/ q& ]" XAfter You Join a CPA Network
; V+ b, a: \9 V! m" P加入CPA联盟之后8 u3 h1 W, Q6 q9 E8 V
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
6 \0 u" d5 [0 t: d& q( Qand make an attempt to get to know them a little bit.. u6 ^% E# Z9 ?0 B
一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他# r* q m! u. @: V
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their2 l5 ?- U- j, v: i1 n' e
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
" M5 v( A; G4 i1 J) u' e0 J9 h; m? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4 k0 f1 a+ l& I: u* A* [
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
0 l1 ^+ v, |) m( N5 ^/ E- M, ^- @5 Sbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus! }6 `, Z3 t% {5 F, P
email.$ [1 A* }7 K9 u0 ^8 t$ Y3 o0 D% p
坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通/ g/ Y' Q2 \: [& [) a4 Z# S
For more helpful info about dealing with affiliate managers, check out:
( Z. l1 r! @0 X7 o# Z) w" n更多的关于如何和AM打交道的文章请看:3 a6 A+ |" D8 J1 d
http://ppvplaybook.com/blog/musi ... -affiliate-manager// b' W7 @1 {& ]( `
http://www.mrgreen.am/affiliate- ... iate-managers-want/: Z. R! O; F. q- |6 U7 A; z
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