本帖最后由 top888 于 2013-3-10 21:17 编辑 ! _2 b: Z8 Q% @) |! I- U2 y+ |
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原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考
$ F2 \0 u' p9 a F1 s. l本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单- s& T+ m% u" b+ M7 H, G/ s
如果觉得有用,请大家给点广告币,谢谢!!!
/ D! R6 t7 V! O" e3 WNewbie Guide
d/ H1 k& `% Q1 `PPVPlaybook.com
0 w/ _( n% [/ {, v, z9 K$ lTracy Shaffer$ \) ~+ q$ c* i+ l" p- u! b
David Ford2 y) K2 J9 H; {, R
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
+ ^$ } E5 v$ t5 I7 {Getting Your Mind Right to Start Affiliate Marketing
0 k6 U% i9 X7 ^/ a* m4 g正确认识网络联属营销/ e* h0 [6 d8 u, ^: ~* B
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an s7 A( v2 z; \6 @
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where9 ]7 u; j/ {: s2 a; k i7 H
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing1 ]% Y$ a7 t+ _0 g" y4 z- j6 h" \
with any success, these claims are laughable and far from the truth.
) P, |, L$ R# g( A% d- s关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.
* j, M& V& g8 W+ \: N9 R% o$ qAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
+ W, D- U# E. s2 u8 C5 Iflow management. The main benefits are the low barrier to entry compared to other businesses, and
) d+ L1 q& Q: F6 ythe ability for a marketer to be a one person shop and make an incredible amount of money with low/ [" p' B0 ]9 t$ E( X
overhead.
4 i% P" g( d+ l: _- D7 \/ e: `9 ~联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.# b! _4 n9 N) z* p, w6 p0 \
The winners in this business are the ones with persistence when nothing works, who know there's5 w* |+ s+ A# ~3 x. \
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
0 Z& A9 A, L0 l% N4 t5 V成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.
6 b9 Z" e& R! Z6 Y! [8 y% L( SThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
0 A, D5 }7 z* h6 w; z5 Mstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
- r: o* _- l% }. n5 {% [冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.% J% m( ]6 o% |: @. e
Most of these things happen suddenly and without warning, and they all contribute to the amazing9 j( {; q! m+ J, b* [" ^: K
learning experience available to anyone with a few hundred bucks and the ability to open an* N. _" P$ A3 e7 h6 b+ I u; r! l- I
advertising account.! _5 C n% Z* v
这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号." q$ S; S1 o3 C8 O
Your competitors are willing to work at this around the clock. This isn't a push button, instant business" M+ S, r7 q% g/ G) h% }$ r
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
5 t; k/ E+ |1 z7 j/ F* T) P( T9 {marketing has spent countless hours learning, trying new things, launching, tweaking, improving,* w+ L! v8 b9 L8 |3 q5 W S0 V! Z
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.4 B D9 G+ X. K3 T2 P5 u8 V
你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你/ m; o0 m( A L/ V! S+ y
一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,- P1 T. r) M# E- u" N
尝试别的东西,失败..... G$ G d$ p4 o
' B/ S: h& |% m* [8 C成功的唯一要素就是:坚持
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With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you8 r7 b1 ?" `5 t2 }! g0 ~) f [6 a
started building PPV campaigns right away from start to finish. With that said, time to jump in and get3 U8 j- F5 q* [4 t
started building.
3 v0 y% A9 n8 w* n% u知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始% T, e3 x: E) z1 @
Things you need to get started:
* C n! p! ?* e1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)+ ]! w, A) M+ P% R9 \ [+ h
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)2 e5 D3 W! f0 I1 f# l" P( P# F
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)9 M* U' u5 H( \) X4 B& L) Y
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)/ S, W+ q8 i8 w5 L) |* [
This guide describes from start to finish, how to get started in affiliate marketing by running traffic0 ~0 b: Y0 l9 x+ K. F
with PPV.
9 C' z7 c1 c3 r在开始前你需要做如下准备:
3 O: e* k0 Q4 d+ c0 l) ~1、web空间-可是是一台VPS或更好的(例如 服务器)* E! y( p7 |" g( C
2、AFF的CPA帐号( v7 ], W* V/ f: ]7 y
3、CPV/PPV的帐号7 m$ o# O4 X1 P1 G% y6 u# L$ f1 \# ]
4、流量追踪系统(关键字/URL)
% |- t* {% T: Z本教程会从头到尾来描述如何运营流量) _ A) _9 L, ]' C' I. N6 F
Basic Getting Started Definitions
: H$ j$ _1 {% \. a$ fAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
. G/ R5 }' {8 W- r- d2 O1 Jaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
4 I) O8 f) O, g& a9 F' H? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2* f1 @, \& l0 J0 r( |( a
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).* C, K( ?! o; f$ T5 q3 n% X9 A
联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA+ F+ J" z/ i$ p: X. Z
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate% B' v9 } a6 P" @7 y6 O$ r- R0 `4 ^
receives a commission on that product. An example would be the Amazon.com Associates program,
6 a: Z2 q* N* \0 c! {Comission Junction or Clickbank# A6 j! Y: }' M$ V! ^, N
CPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)$ d/ H# _, k* M
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Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
; a' O. m; }, U. H- z" x( U8 Ban action like filling out a form, submitting their email address, signing up for a service or sometimes
, q ^) ~, P n5 @! q" dbuying a product. An example would be Ads4Dough or Neverblue.$ h6 ~5 r$ ^' E3 K# `
CPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品
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4 ^) S5 K- ^9 {Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's: z! g7 @- p6 O9 \1 P
account, getting the affiliate approved for offers, bumping payouts and just about everything else
, N0 y, ?8 r0 {related to an affiliate's account at the network. Having a good relationship with your affiliate manager
$ | X! y+ x4 h: Y) Sright from the start can really help you.
! A$ R; _2 o4 p+ g# `) wAM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多, J6 o& J4 C0 i
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PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served7 Q; M2 T& {% d, H& g
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
0 n2 O: s# `& J/ f+ y8 m4 B, w$ W2 eview, starting anywhere from .01 or .015.7 Z6 ]8 A, o" f, H. l" \7 Y3 J
PPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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In order to use this type of internet traffic, the affiliate can sign up with a number of different: n; i! J, r0 L3 g
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,3 S* J C' w% M, K6 j8 W
MediaTraffic, and AdOn Network./ h+ f- x$ h' O' e
为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。
" D! u, Y3 ]9 N6 Q8 PDon't popups get blocked by pop blocker software?% o5 F1 ?* Z0 I- k. O F
No. Popups are served in a new browser window as if the visitor had opened the new window, ^, n& M* l% A9 p: a q/ Y: C
themselves.9 D2 [6 W$ m) A- n8 }
不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样
8 ]0 ~5 C3 U; Q cHow many popups get served to the visitor?
7 g7 V! J3 ^8 u4 |2 r. C: ZThe number of popups served varies depending on the PPV network. Some pop more frequently# m: ^9 ~* O0 T6 B6 J
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by2 ^. T8 j$ ^1 r6 a* l
serving this kind of advertising, so they have to toe the line between keeping their software
3 F- y7 J( W% Z2 Gdownloaded and still making a profit.
" g- a! g. U _- ^要给浏览者弹窗多少次呢?8 Q5 ?- B% _% R
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。3 s, \) r2 c0 C8 Y0 @# T# {' b
Isn't this type of software bad? Why would anyone keep it on their computer?
$ _: V0 ?- e9 p% \" H- S, cNo, this type of software doesn't harm the user's computer.9 y" U ?% [# n G
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
+ F+ P4 @& T0 l: W; Ntoolbars or videos to place the software on their computer. The visitor keeps the software in place so; F1 @0 w2 w* ~/ w* m
that they can continue to have access to the incentive.2 t; ?+ X3 ]* J" z: {% z/ F# n: Q
这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。
: p( }" b+ A3 ^0 E1 \* U? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
1 k ^. o1 E" b' {8 u& _& VHow to Get Accepted into a CPA Network
/ O9 I; G; B& k3 q2 P5 T如何申请CPA帐户
6 K8 S3 S% U" Q! jIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place+ o: U, e a0 ~
to start looking for networks is Offervault which lists offers and lets you compare payouts across, u" }3 X* I5 d1 R( b9 p/ x; x
different networks.
: \0 f/ o# P; @: W6 E( y( U! B B/ k/ U: O为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。+ t0 X3 D3 I I+ ^1 R
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)% ?8 C, a( I& ^0 [3 R, h
application and be as specific as possible about your promotion methods. Usually some time after
% O/ j1 ~( }4 G) {" |5 Creceiving your application, the company will call to interview you. The phone interview is a critical9 I7 H8 d ?- h' }3 r+ o( H6 V
part of the application process, and most networks will deny your application outright if they can't get
) C" ]4 ^6 T( o# `you on the phone.( T1 G8 S/ f7 x. ~2 \0 A
一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。
- N! Z! o6 a; ^$ V* k7 s; COften, the person who does your phone interview will actually become your affiliate manager after
1 s3 y! E# I/ ~" d/ Ryou get accepted, so it's a good time to put your best food forward.8 o/ T5 f8 e( @8 _, i: @
通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。. G/ q0 n7 U' w; K& w
You might not relish at the idea of someone grilling you about your internet marketing methods over, M+ |) N3 o0 N! C
the phone, but trust me, this part is critical. Have answers in mind for the questions:
3 u! _" W6 b8 [" c" eWhat methods do you use to market offers?
0 T, X: z. W7 s6 a. H/ Q- xDo you already have a website you will be using?/ r4 j1 @& b3 o6 _. ~, Q; O
How much is your advertising budget?2 ~1 k0 K/ c4 l' ^. @1 r
What other networks are you a member of?
- j# W4 ^* g! t0 v- yWho are your affiliate managers at these networks?: T& r' l0 t2 [; g) ] T
Do you use social media (Facebook, twitter, etc.) to market offers?
, ?( x% l N; i- |2 |0 F: f9 OHow much traffic can you drive?# n7 F- M: ]. n
Do you have a personal recommendation from anyone who is already a member?2 s! b& m! A6 `! L
也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:) Y0 t- w6 T5 X$ B% ]
你通过什么方式来推广offers: J" g6 ^; d. l
你有自己的网站吗
6 J/ l, p& v" _$ ~. i* H2 ~你的广告预算是多少9 \, E; [! F7 k$ a" I. }* S( \2 `
你还是别的哪家联盟的会员- P; a* X+ |: u+ g' R+ ]% S
那些联盟的AM是谁6 k8 j* Q7 D9 T; F8 ^$ R
你运用社交媒体比如(facebook,twitter等)来推广offers吗( D# f! l9 v& M
你能弄到多少流量
; n1 E4 g- J4 P8 W, l6 [Once you provide satisfactory answers to these questions, the network will approve or deny your
# r$ T6 \ Y% g/ b5 ~* i+ Oapplication. If you get denied, just keep applying or call someone on the phone and try again. Be/ B4 R6 c# ~! K6 v0 R$ h9 l
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
r$ q6 i) g' m; `5 yfor the network can be helpful.
; Q1 n. r M) f# s& S* {一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。
C8 S. V( w* eTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
2 b0 Y+ v% p; {+ cSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
% i! U3 \+ V' kowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
* R0 J. t$ y6 _* e" d, W0 m! p# ]people can open a lot of doors as far as networks are concerned.0 o$ B0 o* d4 F! C" N( i) r" O
在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。
* ?) ]6 m3 p/ y5 p: ~After You Join a CPA Network7 J r, C' V/ b1 C4 ?8 _
加入CPA联盟之后) F+ g) K8 c" R5 p, W
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
! k! X) @0 h/ h' \; U0 Vand make an attempt to get to know them a little bit.: d, ]8 R! V6 W! \; Z) y* P0 {8 X
一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他
; C- D. g! Q0 }( ZFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
0 I2 j$ \$ m2 `$ k7 `weight in gold. Start feeling them out from the start and try to get to know them. Once you get
/ `& U+ P' A( g$ o? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
# h5 O7 _8 ]1 k( L2 Z$ t; g5 v' Llarger, they can really help you with your marketing efforts, scaling campaigns and getting payout0 I, i8 S- S% r, @1 |4 L
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus% h4 O! i& Q9 y5 e* d
email.
3 S3 ^% Q4 ~) H, V' K6 ~坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
$ R/ H4 j2 b& Z! \6 t! _8 Z AFor more helpful info about dealing with affiliate managers, check out:
6 v0 h0 [' q$ ~! Q* u- J1 y更多的关于如何和AM打交道的文章请看:
. W2 B& I! R" N: _http://ppvplaybook.com/blog/musi ... -affiliate-manager/
; C0 n- Z* K; v8 ahttp://www.mrgreen.am/affiliate- ... iate-managers-want/
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