本帖最后由 top888 于 2013-3-10 21:17 编辑 8 C" G3 B' L: _' w/ v7 A5 p2 x
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原文是在本论坛看到的,感谢分享,由于想学习就仔细读了一遍,为方便大家,把自己翻译的来给大家做参考
' R! a8 m0 c; S+ |3 E% n本人水平有限,翻译的不是很好,最后一部分offer的选择由于该教程是有图来讲解的,我没图所以也就没翻,但该部分比较简单
4 D( A4 q6 P8 a+ q( u9 g( t如果觉得有用,请大家给点广告币,谢谢!!!5 [) M0 f5 O0 V/ R$ ?+ m3 y! m
Newbie Guide
; H( ^% L" Y a) G, B8 ] MPPVPlaybook.com6 t' O8 A6 n& S7 i0 c4 t
Tracy Shaffer
' n2 q* _; ? S. [! g* RDavid Ford- ~7 L2 j$ S* q8 l4 h
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10 {" v* Q1 L, r
Getting Your Mind Right to Start Affiliate Marketing2 W1 d4 w5 S7 D9 w9 l# V
正确认识网络联属营销
9 f4 `6 @5 @; q) K! b8 e& Z; g PThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
3 n$ [, i' {. i) never-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
# m1 P# L6 D; r+ ?) n0 u( T! j9 r1 ryou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing' y* W5 i4 A7 O, Q. C$ {' g- i+ I1 d
with any success, these claims are laughable and far from the truth.2 o+ s! R! ?$ r" _; F' [9 J; v
关于网络联属营销的空间里充斥着offers,网络流量资源,推广技巧和不断增加的有人声称知道(会教你)下一个能一夜爆富的重要的机会的列表,对于那些确实在联属营销取得一些成功的人来说,这些说法都是可笑的,离事实太远.; @8 m) ?; J1 ^! Q) ~
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
. A. e: A. A, l G" n# Oflow management. The main benefits are the low barrier to entry compared to other businesses, and% A% V2 h+ A* G1 C9 c& h2 J* R% g
the ability for a marketer to be a one person shop and make an incredible amount of money with low
, `. u' n/ W6 W; J2 R6 w3 t+ u$ }overhead.
' k5 r' [+ r* ]$ c4 f) t联属营销只是一门生意,象任何其他生意一样,有消费者,销售额,服务和售后.其最大的好处是门槛低,个人商店,低投入和高回报.+ O: o7 X. {7 d0 b6 e, U
The winners in this business are the ones with persistence when nothing works, who know there's
( b2 t0 j3 A; Tplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
1 g1 L$ |/ D x7 d9 k成功者是那些遇到困难时仍然坚持,他们知道一定会有回报只要坚持,失败了一次有一次仍然不断创建广告.+ L) S1 _, ^ n) v; N
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
' A/ `& x4 C. u9 Y9 vstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.- G' F& R' g' x3 v- m7 K
冷酷的现实是:这个行业的一切都是多变的,某些东西今天工作正常,明天就完蛋了,你也许会受到打击,被baned,被踢出局,还有其他一些恶劣的状况.
$ P3 {6 L5 G3 r y. [Most of these things happen suddenly and without warning, and they all contribute to the amazing
5 N2 e! M# }4 \4 Q. `learning experience available to anyone with a few hundred bucks and the ability to open an. N7 q1 N2 ]5 {; Q9 M: v
advertising account.* b3 U6 d8 p6 Z* D; ]1 ]9 V
这些情况绝大多数在无任何警告时发生,而他们都花费了大量时间金钱去开设广告账号.9 O O, A9 Q; f/ V1 p {+ A7 {1 F
Your competitors are willing to work at this around the clock. This isn't a push button, instant business& p9 E. L. m$ z0 i. z. b
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
2 ` l0 J& a5 R Nmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
0 C7 T" E+ D E. ?trying something else, failing. There isn't any guaranteed recipe for success except this: persistence., t# Q% Y4 M( y, e
你的竞争对手愿意在此情况下全天候的工作。这不是一次性任务,瞬时的商机可能让你! v! G+ N2 @: M3 I9 M9 S7 B+ X2 @
一夜暴富。我见过的每个人都已经在网络营销花了无数的时间学习,尝试新事物,启动,调整,提高,
$ l, {+ x: L' ]4 ~尝试别的东西,失败....
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成功的唯一要素就是:坚持9 I: N C- v& ^
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With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
/ U2 Z, K( B" f P- P* X' B9 ostarted building PPV campaigns right away from start to finish. With that said, time to jump in and get, z5 z# ]% j! a. F3 O8 _
started building.0 X% K0 t% ?' ]) P+ b
知道这些,本文将带你探索因特网PPV流量,教你着手如果建立一个PPV广告;话不多说,立刻开始4 O" g4 Y5 A& {/ X" Z: h" K
Things you need to get started:) L! Q5 i7 R" W; p; C: t4 w# n H
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)# x; D# f5 P4 P+ }
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)+ y8 h; |* D4 m, o6 m
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)# [2 s t9 l) v3 v/ k6 n
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)1 l' z( S2 I; \ G8 P: E% U
This guide describes from start to finish, how to get started in affiliate marketing by running traffic" ^$ i( ?6 b( u8 n( ]
with PPV.! c) E- N- i: c% |
在开始前你需要做如下准备:
! T6 c; Q j/ g7 e6 ]1、web空间-可是是一台VPS或更好的(例如 服务器)
) @6 o2 {0 q- [& U( z9 N. i; a2、AFF的CPA帐号
5 p3 b0 e$ e4 Y' F3、CPV/PPV的帐号
|6 z, N/ w$ x0 i3 _+ o4 \4、流量追踪系统(关键字/URL)
) K5 D6 L0 y- b0 X: h本教程会从头到尾来描述如何运营流量
! A0 I; y7 e! X4 e- GBasic Getting Started Definitions, F I! z/ q' t) X3 |% {
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
& e F1 N% n+ b4 Q' o" H0 uaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
5 w7 |2 Q% k1 U9 o: O7 j3 k? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2. H4 Q- ?+ q& H7 c! K
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).- n) \: Q3 k5 s _1 R
联属营销的定义--是一个基于互联网的生意,这门生意的发起人会支付他的affiliates报酬,这些报酬来自于浏览者或者说顾客购买了该affiliates的服务。支付方式最主要是2种类型,CPS和CPA
$ [7 i- q7 t# `2 JCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
^4 g" c/ [9 g% S0 k- o2 jreceives a commission on that product. An example would be the Amazon.com Associates program,& d& L( x4 _: N7 C7 K3 {! v
Comission Junction or Clickbank" `# k8 Z0 {9 J5 k
CPS---顾客每购买一件商品,affiliate会收到该商品的佣金.(例如Amazon和CB的模式)" X9 w% Y* j, d2 C4 d" D
# q- E7 ^) @% KCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
# j, ^9 G: Y% h, I8 }8 m; uan action like filling out a form, submitting their email address, signing up for a service or sometimes0 Y) ^9 D+ F' Y: b: s1 \. m9 z
buying a product. An example would be Ads4Dough or Neverblue.) i# L! b: i7 L( h8 n
CPA--affiliate收到的佣金来自于浏览者完成某个行为,例如填写表单,发送了他们的email地址,注册了某个服务或这有时候买了一件产品
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Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's, G2 F4 s8 t5 m9 F
account, getting the affiliate approved for offers, bumping payouts and just about everything else) _. U, s( ^; {6 k/ O
related to an affiliate's account at the network. Having a good relationship with your affiliate manager- Q2 y0 v$ L: T+ p
right from the start can really help you.! s) h7 s% D! T6 w! g4 D3 o
AM--就是你的CPA账号的管理经理,负责相关事物,所以你要和他搞好关系,他会帮你很多; @0 V: t* L4 p
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PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
5 F! v p# I% r# k1 Z. jin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
t; Y- C7 s, I1 h6 C* m6 f7 r4 tview, starting anywhere from .01 or .015., k, p* u" _$ c& i, l' P( z, g; S
PPV--就是按收看次数来付费,也称为CPV,这种类型的流量是下载软件到浏览者的电脑中并弹出广告。广告商按观看次数付费
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In order to use this type of internet traffic, the affiliate can sign up with a number of different8 l; S/ W3 [, w, o0 h
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,9 Y0 R) S% y9 Q' m( [
MediaTraffic, and AdOn Network.9 D+ W2 `% R4 n. N/ p
为了运用这种流量,affiliate可以注册大量的弹出广告运营商的帐号,主要的ppv运营商主要有。。。- T$ B$ x% s2 x' O4 B, r" {0 b7 q
Don't popups get blocked by pop blocker software?
" {8 U* e: M5 ~1 d) C; o' FNo. Popups are served in a new browser window as if the visitor had opened the new window
0 z- _) m2 a- j! O3 dthemselves.
/ {5 P" g- w8 ?+ \7 J* b不用担心弹出窗口被弹窗拦截软件干掉吗?不用担心,弹出窗口的原理就象浏览者自己打开一个新窗口一样$ L! a# G* B$ L5 I/ k9 J4 z
How many popups get served to the visitor?
. [- ~; p, Y }8 pThe number of popups served varies depending on the PPV network. Some pop more frequently) |( e% X& S( H$ j3 G4 L* \2 W+ O5 ]
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
6 q( g$ m8 m0 V7 Q! Sserving this kind of advertising, so they have to toe the line between keeping their software) j0 u) t: z5 [: W0 a, q
downloaded and still making a profit.; o7 C7 ?6 b( Z: l
要给浏览者弹窗多少次呢?! Z/ m3 W4 i( C
该数量取决于PPV运营商。有些很频繁有些比较少。PPV广告商靠提供这样的广告赚钱,所以他们必须保持他们的软件能被下载来得利。
/ M( ]: }1 w- B* xIsn't this type of software bad? Why would anyone keep it on their computer?
. C l0 h6 }7 _4 l* B* iNo, this type of software doesn't harm the user's computer.
* a- c5 E& m( D9 g* k; Z0 i9 a( uCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,& z# E1 z+ e) O3 y
toolbars or videos to place the software on their computer. The visitor keeps the software in place so5 R6 y/ {( f8 u+ Z$ f
that they can continue to have access to the incentive.
4 L2 h- p! b$ A这种软件不是很”坏“吗?难道有人愿意把这类软件保留在电脑上?不,这种类型的软件对计算机无害,而且广告公司会提供某些“激励”比如屏保,游戏,工具条,如果浏览者想使用这些“激励”,他们就会把该软件留在电脑上。6 z! y( R1 @' \/ F$ }
? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
, U" |4 }- N d, U: Q" NHow to Get Accepted into a CPA Network7 ~+ }" `* a X9 [! ?5 D
如何申请CPA帐户
) Z% L: C3 o- y# ~( K( y7 C, AIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place, {# Z5 P6 _ m
to start looking for networks is Offervault which lists offers and lets you compare payouts across3 Z( O5 b% C( k: ?
different networks.
! R& i1 Q9 Y6 K+ w" Y$ O+ U. q为了得到营销offers,必须加入一个或多个CPA联盟,可以去offervault寻找,那里有offers的列表,你还可以比各联盟的价格。3 T; q1 ~" Z7 t3 c4 P2 E
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)& J4 ~. v& m* t' c' i
application and be as specific as possible about your promotion methods. Usually some time after
8 i0 N4 X+ V( O# N" H" ?( Areceiving your application, the company will call to interview you. The phone interview is a critical
* ]0 {* u- ?% \% |1 ]3 wpart of the application process, and most networks will deny your application outright if they can't get
& e8 c# q' T% Y4 v' J, Oyou on the phone.
' J' l6 \! M$ z- `- {1 G一旦你找到你想要加入的联盟,填写申请表,尽可能详细地描述你的推广方法。通常接到你申请后的一段时间,公司会打电话面试,电话面试是非常关键的环节,绝大多数联盟如果电话联系不到你,你的申请也就被拒了。
1 v) M. v1 g& D4 n6 ~Often, the person who does your phone interview will actually become your affiliate manager after- s. ]5 {# n. O- F
you get accepted, so it's a good time to put your best food forward.
3 N6 V/ `, T' V( t通常,给你打电话面试的人在批准你加入联盟后会成为你的AM,所以要把握好机会和他好好沟通。( i0 A& [. L/ X: q( S6 }* Q1 _
You might not relish at the idea of someone grilling you about your internet marketing methods over7 C5 M Z0 M+ B5 |
the phone, but trust me, this part is critical. Have answers in mind for the questions:' t, m! x( n; F. O, k
What methods do you use to market offers?
" M, [4 H, v9 R2 A+ {Do you already have a website you will be using?- s' y, ?5 \9 z* j+ S6 k
How much is your advertising budget?9 d& p h3 t1 c3 p
What other networks are you a member of?
# u! J9 H5 S, v. X. sWho are your affiliate managers at these networks?( `2 q p+ ^: K5 B ]
Do you use social media (Facebook, twitter, etc.) to market offers?8 ?- b/ b$ [7 t* _
How much traffic can you drive?
$ p u3 u1 q$ b( m0 @Do you have a personal recommendation from anyone who is already a member?
1 N0 [3 {! A4 p也许你不愿意在电话中和人交流你的网络推广方法,但相信我,这部分是很关键的,以下这些问题你要想好如何回答:0 q, @9 t3 e- h& e
你通过什么方式来推广offers/ p& q4 u2 W; n w
你有自己的网站吗
( j8 W- v0 W: M# r4 `' \- v. N e你的广告预算是多少
/ B" H; X( i7 u% |8 x你还是别的哪家联盟的会员
, z4 E" G4 v& C( q& l W那些联盟的AM是谁
/ E- ^/ i- G, {; F6 s9 _- }! I3 R你运用社交媒体比如(facebook,twitter等)来推广offers吗) `( Y( o' o7 p) ~, D$ |: }# G
你能弄到多少流量
1 R, I6 `1 `/ I; y9 l* r# aOnce you provide satisfactory answers to these questions, the network will approve or deny your
/ F; B& s# Q. [application. If you get denied, just keep applying or call someone on the phone and try again. Be5 V3 }* N5 b' o+ @
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
! z/ B$ x* M D" Kfor the network can be helpful.
5 v4 i/ e, {" u$ ^1 O. A一旦你对这些问题提供了满意的答案,联盟会批准或拒绝你的申请。如果你被拒,继续申请,打电话被其他人再试。坚持下去。如果你有某个已经激活的affiliate的个人推荐会很有帮助。6 g4 j) N, E- z' a
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate4 P: T4 p; E; X' P+ n3 Q+ R( [2 S; _7 N
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
# T( A: G) H- Kowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know' Z2 s9 y- O3 h8 y& x% ^8 E2 o* d9 D
people can open a lot of doors as far as networks are concerned.# F3 L' C7 y. u5 [) @# H, B/ g
在网络上多交朋友,有时参加affiliate峰会等会议是非常有效率的,要多和参会人员交流。大多数的AM和联盟主都是一些论坛的会员,多认识一些人会为你打开很多成功之门。
) t& R; @5 j+ D4 pAfter You Join a CPA Network+ s8 x2 B+ J/ w8 e+ l# s/ l
加入CPA联盟之后 A# x6 T7 f4 g1 y$ N$ q$ ^3 y
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager3 |6 l6 s* r7 B, h" r( N- s
and make an attempt to get to know them a little bit.. U3 h' {( {' J& }% A) J
一旦你注册了某个CPA联盟,那就多和AM接触,并要去了解他 ~; o2 G+ k9 ?7 M
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
8 W" h+ H+ X5 P' ?weight in gold. Start feeling them out from the start and try to get to know them. Once you get
7 d* N$ Q9 Q8 F8 `" \? 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4 @- H/ @7 Q( p2 j* y' t* k7 |: ^
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout/ y# p, _* J, l
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus& R4 d5 a" b1 \5 O- S# X0 k1 Q
email.
0 {% O" e! s4 F/ }+ p0 J( M坦白地说,有很多好的AM,也有很多不怎么样;一个好的AM值千金.要感受他们了解他们,一旦你做大了,他们真的能帮助你取得成绩,调整规模,获得收益;大部分时间用最容易的即时通讯软件和EMAIL与你的AM沟通
* h$ G3 Q' F6 ?+ A- K3 Q9 ~For more helpful info about dealing with affiliate managers, check out:9 C3 F8 e! r: } k6 `0 j
更多的关于如何和AM打交道的文章请看:" `- u! Z' R5 G# c
http://ppvplaybook.com/blog/musi ... -affiliate-manager/. n, k- S9 y- B4 \
http://www.mrgreen.am/affiliate- ... iate-managers-want/
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