常用专业术语，分享给像我一样的新手，哈哈
Ad Serving Platform: Describes the technology and service that places advertisements on Websites.Advertiser: Means one or more which create the Advertising Material, and authorizes platform as its intermediary to include it on the Publisher’s Website(s).
Advertising Budget: The amount of money that an advertiser sets aside for an advertising campaign. Different publishers allow for advertisers to set daily, weekly or monthly budgets.
Advertising Campaign: Configuration of an advertisement with all its parameters. Ad link, link text, CPC, duration, keywords, countries…
Advertising Material: Means the text, graphics, logos, designs, trademarks and copyrights for any type of advertising including, but not limited to banners, text ads, pop-ups and pop-unders created by an advertiser.
Bid: The amount that an advertiser is willing to pay for a click or a thousand impressions.
Click Through Rate (CTR): The percentage of clicks on a link. This is usually a percentage based on the total number of clicks divided by the number of impressions that an advertisement has received.
Conversion Rate: The relationship between visitors to a web site and actions considered to be a “conversion”, such as a sale or request to receive more information: the percentage of people whose clicks have resulted in a sale or desired action in relation to the total number of clicks on an advertisement.
Cost Per Click (CPC): The cost or cost-equivalent paid per click-through to an advertiser’s website.
Cost Per Mille (CPM): The amount an advertiser pays for one thousand advertisement impressions, regardless of the consumer’s subsequent actions.
Creatives: See “Advertising Materials” definition.
eCPA: Means effective Cost Per Action. It’s a business goal set up by the advertiser (which can be a sale or a lead) to determine how much he spent to reach that specific goal.
Effective Cost Per Mille (eCPM): The eCPM is used to calculate the effectiveness of an advertising campaign, independently of the actual pricing model. (CPC, CPM, CPA…).
Footer ad: Is located at the bottom of a web page.
Frequency Capping / User Capping: Means restricting (capping) the number of times (frequency) a specific visitor to a website is shown a particular ad.
Geo-Targeting: An advertisement targeted at a specific geographical region, area or location. Geo-targeting is done based on the IP address of the visitor.
Impressions: Means the number of times Advertising Material is served to a person visiting the Publisher’s Website(s).
IM Ad (Instant Message): usually a DHTML pop-up that is displayed in the bottom right corner of a page simulating a fake MSN request.
Insertion Order: Is a written authorization to display advertisement on Website(s).
Interstitial ad: Is a full page ad displayed before or after an expected content page
In Video ad: Is an ad displayed in a video player. It can be a pre-roll ad (displayed at the beginning while the video is loading), a post-roll (displayed at the end of the video) or an on pause ad (when the user pauses the video).
Keywords: Search terms or phrases targeted by the advertising campaign.
Landing Page: The specific web page that a visitor ultimately reaches after clicking an advertisement. Often, this page is optimized for a specific keyword term or phrase.
Linking Text: The text that is contained within a link.
NTV ad: Accronym of Next To Video. It concerns specific ad spots located near a video player. It’s usually a square ad in 300×250 or 250×250.
Pay Per Click (PPC): Advertising model based on a fix cost per click. Medias can be text links, images or even flash movies. The advertiser pay a cost per click and can target its ad to specific countries, languages, categories or keywords.
Paid To Read (PTR) / Paid to Click: Incentive programs where members earn money for reading or clicking on emails and visiting advertised websites.
Pixel Tag: Is an invisible image of 1x1px to monitor the activity of customers on a website.
Pop-up: Is an ad displayed on top of the page visited by the surfer.
Pop-under: Is a full page ad displayed behind the page visited by the surfer and visible when the surfer closes the page he was viewing.
Positive and negative retargeting: Target (positive) or exclude (negative) users who have reached specific steps of your website.
Publisher: Means one or more responsible for the distribution of online Advertising Material on its Website(s).
Publisher Earnings: Means the total revenue generated by the Publisher using the Advertising Materials. Publisher earnings are based on the eCPM generated by the ad spot.
Rank: How well a particular web page or web site is listed in a search engine or advertising results.
Retargeting: Means targeting specific users who have already shown some interest in your product or brand. It works with a pixel tag which places a transparent cookie on users allowing platform to retarget them when they browse other websites.
Return On Investment (ROI): The percentage of profit that results in a marketing or advertising campaign. Naturally, advertisers want the amount of money made to exceed the money spent.
Revenue Per Mille (RPM): The RPM is used to calculate the revenue generated by an ad spot, independently of the actual pricing model. (CPC, CPM, CPA…).
Search engine optimization (SEO): It consists in improving the ranking of a page or a website in search engine results (like Google or Bing).
Tower ad: Synonym of skyscraper which a vertical type of banner usually in 120×600 or 160×600.
Unique Click: Means the number of times, as recorded by ad serving platform a user visiting Publisher’s Website(s), as identified by IP address, clicks on Advertising Material. A click on Advertising Material by a particular visitor shall only be counted as a Unique Click once every 24-hour period.
感谢分享，论坛多谢你这样的人就好了。 也太专业了 感谢分享 这个好！点赞！ 感谢分享！呵呵，最近也在找相关的东西。
英语不好 还好英语过四级 哇，这个学习了！ 英文看不懂 看来做网络营销，英语是必须的啊 谢谢分享！
页:
[1]
