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[闲聊] 常用专业术语,分享给像我一样的新手,哈哈

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发表于 2015-10-14 23:26:08 | 显示全部楼层 |阅读模式
HuiTong虚拟卡
Ad Serving Platform: Describes the technology and service that places advertisements on Websites.
8 B# C8 y! U2 L2 RAdvertiser: Means one or more which create the Advertising Material, and authorizes platform as its intermediary to include it on the Publisher’s Website(s).3 N  o, v& t& L! |9 ~
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Advertising Budget: The amount of money that an advertiser sets aside for an advertising campaign. Different publishers allow for advertisers to set daily, weekly or monthly budgets.2 G; O$ v: v: H

% v* u7 W# F% K8 `4 M5 g1 q2 V. hAdvertising Campaign: Configuration of an advertisement with all its parameters. Ad link, link text, CPC, duration, keywords, countries…
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/ a* m5 O; N3 v, Z# GAdvertising Material: Means the text, graphics, logos, designs, trademarks and copyrights for any type of advertising including, but not limited to banners, text ads, pop-ups and pop-unders created by an advertiser.
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Bid: The amount that an advertiser is willing to pay for a click or a thousand impressions.1 a" _/ I* O6 T% d7 L

6 Y) C$ D4 C2 t9 R* ?$ ~1 PClick Through Rate (CTR): The percentage of clicks on a link. This is usually a percentage based on the total number of clicks divided by the number of impressions that an advertisement has received.
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" ^, e( [/ K4 u4 H  P# bConversion Rate: The relationship between visitors to a web site and actions considered to be a “conversion”, such as a sale or request to receive more information: the percentage of people whose clicks have resulted in a sale or desired action in relation to the total number of clicks on an advertisement.
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Cost Per Click (CPC): The cost or cost-equivalent paid per click-through to an advertiser’s website.
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Cost Per Mille (CPM): The amount an advertiser pays for one thousand advertisement impressions, regardless of the consumer’s subsequent actions.! f$ q! q  o( s2 r
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Creatives: See “Advertising Materials” definition.
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eCPA: Means effective Cost Per Action. It’s a business goal set up by the advertiser (which can be a sale or a lead) to determine how much he spent to reach that specific goal.8 p- ?( g1 O9 K% k6 K" R6 [) v

' `* k* p/ A  w6 H& p# cEffective Cost Per Mille (eCPM): The eCPM is used to calculate the effectiveness of an advertising campaign, independently of the actual pricing model. (CPC, CPM, CPA…).$ z) x  b& A. ?) `8 `: C0 \
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Footer ad: Is located at the bottom of a web page. + y# S) N: E1 ^( ?+ ]& e' j
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Frequency Capping / User Capping: Means restricting (capping) the number of times (frequency) a specific visitor to a website is shown a particular ad.; \& F* l; E( i! T# N0 x' R

0 e: N- h- j6 f- N0 MGeo-Targeting: An advertisement targeted at a specific geographical region, area or location. Geo-targeting is done based on the IP address of the visitor.
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Impressions: Means the number of times Advertising Material is served to a person visiting the Publisher’s Website(s)., Q; e2 u3 [! Y( ~7 i9 s

- N% X* R- R7 ^* `1 [IM Ad (Instant Message): usually a DHTML pop-up that is displayed in the bottom right corner of a page simulating a fake MSN request.% E  `. E) q. |8 c7 w* r; C" v

6 b, z; i+ N! H5 a7 gInsertion Order: Is a written authorization to display advertisement on Website(s).9 G# G. F6 D; C: ~) `8 u
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Interstitial ad: Is a full page ad displayed before or after an expected content page
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In Video ad: Is an ad displayed in a video player. It can be a pre-roll ad (displayed at the beginning while the video is loading), a post-roll (displayed at the end of the video) or an on pause ad (when the user pauses the video).
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: Z* D8 ^0 l! G/ w% LKeywords: Search terms or phrases targeted by the advertising campaign.; m% }/ h+ y/ o0 n* c+ f) B
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Landing Page: The specific web page that a visitor ultimately reaches after clicking an advertisement. Often, this page is optimized for a specific keyword term or phrase.7 U  Y5 A- t5 v* F1 e

5 b: m" l# j, E  `7 rLinking Text: The text that is contained within a link.
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1 J7 g5 S0 K0 S8 F6 RNTV ad: Accronym of Next To Video. It concerns specific ad spots located near a video player. It’s usually a square ad in 300×250 or 250×250.
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Pay Per Click (PPC): Advertising model based on a fix cost per click. Medias can be text links, images or even flash movies. The advertiser pay a cost per click and can target its ad to specific countries, languages, categories or keywords.
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Paid To Read (PTR) / Paid to Click: Incentive programs where members earn money for reading or clicking on emails and visiting advertised websites.
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Pixel Tag: Is an invisible image of 1x1px to monitor the activity of customers on a website.
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Pop-up: Is an ad displayed on top of the page visited by the surfer.
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Pop-under: Is a full page ad displayed behind the page visited by the surfer and visible when the surfer closes the page he was viewing.
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Positive and negative retargeting: Target (positive) or exclude (negative) users who have reached specific steps of your website.% o' l# m: C$ r8 L8 _1 }
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Publisher: Means one or more responsible for the distribution of online Advertising Material on its Website(s).
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- u5 z6 I. C% _* i: `; `Publisher Earnings: Means the total revenue generated by the Publisher using the Advertising Materials. Publisher earnings are based on the eCPM generated by the ad spot.
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Rank: How well a particular web page or web site is listed in a search engine or advertising results.
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Retargeting: Means targeting specific users who have already shown some interest in your product or brand. It works with a pixel tag which places a transparent cookie on users allowing platform to retarget them when they browse other websites.% g# ]5 n+ e- _; W1 p% ^) {; u- r
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Return On Investment (ROI): The percentage of profit that results in a marketing or advertising campaign. Naturally, advertisers want the amount of money made to exceed the money spent.
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Revenue Per Mille (RPM): The RPM is used to calculate the revenue generated by an ad spot, independently of the actual pricing model. (CPC, CPM, CPA…).1 i2 [& ~* R+ ~4 T' t# M7 W5 W

/ L$ P; h) V/ |7 ASearch engine optimization (SEO): It consists in improving the ranking of a page or a website in search engine results (like Google or Bing).8 \0 P+ p5 t5 s- J& x7 s

1 D& D. r1 h$ u: |6 q( v# RTower ad: Synonym of skyscraper which a vertical type of banner usually in 120×600 or 160×600.# Q% z0 G9 ~) }$ J8 B

, R4 [3 ~; v# A6 L; q; J$ B0 RUnique Click: Means the number of times, as recorded by ad serving platform a user visiting Publisher’s Website(s), as identified by IP address, clicks on Advertising Material. A click on Advertising Material by a particular visitor shall only be counted as a Unique Click once every 24-hour period.
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发表于 2015-10-15 18:40:02 | 显示全部楼层
感谢分享,论坛多谢你这样的人就好了。
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发表于 2015-10-15 22:28:49 | 显示全部楼层
也太专业了
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发表于 2015-11-13 14:59:23 | 显示全部楼层
感谢分享
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发表于 2015-12-8 15:13:58 来自手机 | 显示全部楼层
这个好!点赞!
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发表于 2015-12-10 14:01:51 | 显示全部楼层
感谢分享!呵呵,最近也在找相关的东西。
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发表于 2015-12-13 20:04:20 来自手机 | 显示全部楼层
英语不好
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发表于 2015-12-14 16:04:27 | 显示全部楼层
还好英语过四级
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发表于 2015-12-16 10:50:35 | 显示全部楼层
哇,这个学习了!
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发表于 2016-2-15 14:17:58 来自手机 | 显示全部楼层
英文看不懂
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发表于 2016-3-27 22:37:44 | 显示全部楼层
看来做网络营销,英语是必须的啊
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发表于 2016-9-2 18:04:05 | 显示全部楼层
谢谢分享!
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