Ad Serving Platform: Describes the technology and service that places advertisements on Websites. ' C! h2 _9 K. ?5 mAdvertiser: Means one or more which create the Advertising Material, and authorizes platform as its intermediary to include it on the Publisher’s Website(s). }) b- U6 x3 y" D
6 b5 h% I" Y( [5 ]# b
Advertising Budget: The amount of money that an advertiser sets aside for an advertising campaign. Different publishers allow for advertisers to set daily, weekly or monthly budgets. & o1 G; j. X2 q2 d3 u* a" G, C: s % G9 W4 Z# G/ h. d: p( k/ ]Advertising Campaign: Configuration of an advertisement with all its parameters. Ad link, link text, CPC, duration, keywords, countries…/ M3 U- N e1 ?: h7 v& z7 a4 k
; E, z% }: P5 ~6 I) p( \& zAdvertising Material: Means the text, graphics, logos, designs, trademarks and copyrights for any type of advertising including, but not limited to banners, text ads, pop-ups and pop-unders created by an advertiser.; @2 z0 P. ?1 k8 m* Y
% Y D- y4 m. v: R
Bid: The amount that an advertiser is willing to pay for a click or a thousand impressions.3 m6 T# `7 C2 h2 {7 @1 n
F# B1 W: B+ n. X" S/ bClick Through Rate (CTR): The percentage of clicks on a link. This is usually a percentage based on the total number of clicks divided by the number of impressions that an advertisement has received.0 W0 L% [' x1 r8 E- c# S
5 S6 ^, W! w/ e% x, @' {Conversion Rate: The relationship between visitors to a web site and actions considered to be a “conversion”, such as a sale or request to receive more information: the percentage of people whose clicks have resulted in a sale or desired action in relation to the total number of clicks on an advertisement.& b/ b8 I5 C3 h
F2 I; b" _# n. Z/ O' I) B
Cost Per Click (CPC): The cost or cost-equivalent paid per click-through to an advertiser’s website.+ U- T; e+ F: j* K% C& h
1 g, `6 [/ p' R: w4 Z
Cost Per Mille (CPM): The amount an advertiser pays for one thousand advertisement impressions, regardless of the consumer’s subsequent actions.3 j: [" `/ p9 G: c- ^5 \
* X5 R _1 T1 K/ z; L+ U" S5 cCreatives: See “Advertising Materials” definition.8 |; z g4 I0 c+ n3 S
% A/ p) m6 | }/ S+ k% w1 n% }
eCPA: Means effective Cost Per Action. It’s a business goal set up by the advertiser (which can be a sale or a lead) to determine how much he spent to reach that specific goal.% A4 p1 }. w* I. F
8 u: ]- m7 @% d( iEffective Cost Per Mille (eCPM): The eCPM is used to calculate the effectiveness of an advertising campaign, independently of the actual pricing model. (CPC, CPM, CPA…). / K. S2 w4 j/ _/ L5 z7 T6 g 9 \6 m7 H9 U! D( y0 TFooter ad: Is located at the bottom of a web page. : Q! ?, w0 i. T% E7 _3 J% [: ]8 E* H- D, D+ ?( Q
Frequency Capping / User Capping: Means restricting (capping) the number of times (frequency) a specific visitor to a website is shown a particular ad. 9 }0 y: k3 V& l3 S |/ x# L4 P: ]9 M; \3 ^& l
Geo-Targeting: An advertisement targeted at a specific geographical region, area or location. Geo-targeting is done based on the IP address of the visitor. & S4 Q% K0 v4 Y0 N# P / O& E; n0 {6 F! Q' W4 B: S/ _Impressions: Means the number of times Advertising Material is served to a person visiting the Publisher’s Website(s). 9 u, [$ i% L. { b0 U+ K( Y1 \# B- x7 ` @( `
IM Ad (Instant Message): usually a DHTML pop-up that is displayed in the bottom right corner of a page simulating a fake MSN request. ) V; e6 b* g! H2 R3 ?* i; d# v0 M9 N) h
Insertion Order: Is a written authorization to display advertisement on Website(s).' L5 a/ _: v2 ~. T$ s( k0 n" g
5 e N2 _2 O1 p8 X) N7 y; n
Interstitial ad: Is a full page ad displayed before or after an expected content page ; \2 o8 i& I& D, O4 f ; [" `4 q2 q( T: WIn Video ad: Is an ad displayed in a video player. It can be a pre-roll ad (displayed at the beginning while the video is loading), a post-roll (displayed at the end of the video) or an on pause ad (when the user pauses the video). ' T( r( F- m- h/ m
9 h: a/ \" `8 H$ E' |+ UKeywords: Search terms or phrases targeted by the advertising campaign.5 c) s* B5 S A2 @& ]) H0 Y7 G" _. g
, C( |+ g, S( ` u
Landing Page: The specific web page that a visitor ultimately reaches after clicking an advertisement. Often, this page is optimized for a specific keyword term or phrase.* f/ z/ k$ y2 u7 a$ D. u
+ P8 `2 ? B" V8 A; D
Linking Text: The text that is contained within a link./ ?+ f! N- d; X3 R, x2 @
8 u/ v! C, ~" G0 G7 X
NTV ad: Accronym of Next To Video. It concerns specific ad spots located near a video player. It’s usually a square ad in 300×250 or 250×250.' c2 j# V5 i3 S9 Y' Y/ B+ v9 e
* o6 W8 @/ W0 E5 S1 V3 e: {" {Pay Per Click (PPC): Advertising model based on a fix cost per click. Medias can be text links, images or even flash movies. The advertiser pay a cost per click and can target its ad to specific countries, languages, categories or keywords." r1 q9 b$ |9 `% S
2 p- f M+ W0 S- ~& v: yPaid To Read (PTR) / Paid to Click: Incentive programs where members earn money for reading or clicking on emails and visiting advertised websites. - c# u& T7 o7 x( c) v1 T, }. r% r! F3 _# F5 R+ F
Pixel Tag: Is an invisible image of 1x1px to monitor the activity of customers on a website.' W( Q( g' T8 J5 S# p
- H4 ^; e* p) Q5 @
Pop-up: Is an ad displayed on top of the page visited by the surfer.4 ]' r, M+ {* @+ ?$ u* B; {
2 f" h# B U# P- v
Pop-under: Is a full page ad displayed behind the page visited by the surfer and visible when the surfer closes the page he was viewing.( n+ h' M+ E: T( {- Y' y7 N7 Q
3 x. {# @3 k1 W8 H$ h- v) v0 [Positive and negative retargeting: Target (positive) or exclude (negative) users who have reached specific steps of your website.6 G, j1 A" c. }6 F) x. o/ k/ [
# c" c& ] g& T0 r! }/ RPublisher: Means one or more responsible for the distribution of online Advertising Material on its Website(s).* C. f; Z k( \0 E
6 ^/ g2 G g) u1 `0 |) R
Publisher Earnings: Means the total revenue generated by the Publisher using the Advertising Materials. Publisher earnings are based on the eCPM generated by the ad spot.% S- ]8 t4 r/ Q
8 m. Z$ b I3 n8 k0 E# ^+ U. tRank: How well a particular web page or web site is listed in a search engine or advertising results.5 ~: i, x: K$ ]8 {
/ L" }6 I- R0 O. O: Z5 Z% j
Retargeting: Means targeting specific users who have already shown some interest in your product or brand. It works with a pixel tag which places a transparent cookie on users allowing platform to retarget them when they browse other websites. : c( V0 t& P# W. |; h3 K; n 5 f; Q" H r" |! u2 D* e* tReturn On Investment (ROI): The percentage of profit that results in a marketing or advertising campaign. Naturally, advertisers want the amount of money made to exceed the money spent. ; J% {- V$ g5 r e p6 \6 ^- @3 V9 p% ]8 F4 X+ p% |; ~
Revenue Per Mille (RPM): The RPM is used to calculate the revenue generated by an ad spot, independently of the actual pricing model. (CPC, CPM, CPA…).) q) a, [5 t/ O+ k# n0 U' X
' g/ M& Z. @ ESearch engine optimization (SEO): It consists in improving the ranking of a page or a website in search engine results (like Google or Bing). 8 `1 c9 ?2 i$ P* ]. r) T( r- }+ e* L6 @9 g" K: |
Tower ad: Synonym of skyscraper which a vertical type of banner usually in 120×600 or 160×600.- \* U3 S6 b( ?" t+ o
Y! g" p. W7 B+ A' gUnique Click: Means the number of times, as recorded by ad serving platform a user visiting Publisher’s Website(s), as identified by IP address, clicks on Advertising Material. A click on Advertising Material by a particular visitor shall only be counted as a Unique Click once every 24-hour period.% I( ], f9 r7 V: X1 t
! R6 k5 c9 r+ w1 d
发表于 2015-10-14 23:26:08
发表于 2015-10-15 18:40:02
发表于 2015-11-13 14:59:23
