常用专业术语，分享给像我一样的新手，哈哈

haidusg

Ad Serving Platform: Describes the technology and service that places advertisements on Websites.
$ }9 E; u9 @( \0 y! T2 aAdvertiser: Means one or more which create the Advertising Material, and authorizes platform as its intermediary to include it on the Publisher’s Website(s).

, x, `0 q, R0 t6 K9 R+ CAdvertising Budget: The amount of money that an advertiser sets aside for an advertising campaign. Different publishers allow for advertisers to set daily, weekly or monthly budgets.
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Advertising Campaign: Configuration of an advertisement with all its parameters. Ad link, link text, CPC, duration, keywords, countries…
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) h; k3 s: k8 aAdvertising Material: Means the text, graphics, logos, designs, trademarks and copyrights for any type of advertising including, but not limited to banners, text ads, pop-ups and pop-unders created by an advertiser.

Bid: The amount that an advertiser is willing to pay for a click or a thousand impressions.
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) H/ a+ w, r( rClick Through Rate (CTR): The percentage of clicks on a link. This is usually a percentage based on the total number of clicks divided by the number of impressions that an advertisement has received.
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9 K( a0 A  Z5 n8 a  f3 \6 E% kConversion Rate: The relationship between visitors to a web site and actions considered to be a “conversion”, such as a sale or request to receive more information: the percentage of people whose clicks have resulted in a sale or desired action in relation to the total number of clicks on an advertisement.

- I1 @1 V! g# Q$ \0 @" V. ZCost Per Click (CPC): The cost or cost-equivalent paid per click-through to an advertiser’s website.
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! c5 U6 d: t$ l- _Cost Per Mille (CPM): The amount an advertiser pays for one thousand advertisement impressions, regardless of the consumer’s subsequent actions.

5 k- x: r8 s! G4 ~8 p4 N/ _Creatives: See “Advertising Materials” definition.

1 U# l1 b+ C  `. ^4 F- keCPA: Means effective Cost Per Action. It’s a business goal set up by the advertiser (which can be a sale or a lead) to determine how much he spent to reach that specific goal.
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- r. Z. A* \; ]' Z4 `Effective Cost Per Mille (eCPM): The eCPM is used to calculate the effectiveness of an advertising campaign, independently of the actual pricing model. (CPC, CPM, CPA…).

/ j) e, V$ K# K/ k! PFooter ad: Is located at the bottom of a web page.

0 k' g6 p5 }0 A) }* J( eFrequency Capping / User Capping: Means restricting (capping) the number of times (frequency) a specific visitor to a website is shown a particular ad.
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9 {* B9 J  F6 @5 o8 F7 OGeo-Targeting: An advertisement targeted at a specific geographical region, area or location. Geo-targeting is done based on the IP address of the visitor.

; B" R4 w! H  F) J) g: [Impressions: Means the number of times Advertising Material is served to a person visiting the Publisher’s Website(s).

+ x  A& n8 e, @0 x8 ?  uIM Ad (Instant Message): usually a DHTML pop-up that is displayed in the bottom right corner of a page simulating a fake MSN request.

Insertion Order: Is a written authorization to display advertisement on Website(s).

' M- M% |9 ]. n' D2 zInterstitial ad: Is a full page ad displayed before or after an expected content page

; U% \% [- N6 [  R5 X8 }In Video ad: Is an ad displayed in a video player. It can be a pre-roll ad (displayed at the beginning while the video is loading), a post-roll (displayed at the end of the video) or an on pause ad (when the user pauses the video).

Keywords: Search terms or phrases targeted by the advertising campaign.
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Landing Page: The specific web page that a visitor ultimately reaches after clicking an advertisement. Often, this page is optimized for a specific keyword term or phrase.
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5 b/ l' L6 G3 NLinking Text: The text that is contained within a link.
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7 v. ^  i: u7 R& \: g+ A5 f, GNTV ad: Accronym of Next To Video. It concerns specific ad spots located near a video player. It’s usually a square ad in 300×250 or 250×250.
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4 H1 g+ C& `: a7 b6 NPay Per Click (PPC): Advertising model based on a fix cost per click. Medias can be text links, images or even flash movies. The advertiser pay a cost per click and can target its ad to specific countries, languages, categories or keywords.

Paid To Read (PTR) / Paid to Click: Incentive programs where members earn money for reading or clicking on emails and visiting advertised websites.

; D( F# O& d( L2 b+ n7 V5 iPixel Tag: Is an invisible image of 1x1px to monitor the activity of customers on a website.

3 K& w( D# E$ w. l2 V# [! x! w5 FPop-up: Is an ad displayed on top of the page visited by the surfer.

Pop-under: Is a full page ad displayed behind the page visited by the surfer and visible when the surfer closes the page he was viewing.
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Positive and negative retargeting: Target (positive) or exclude (negative) users who have reached specific steps of your website.
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" I, _6 z! B# Z$ H6 J) J1 J% lPublisher: Means one or more responsible for the distribution of online Advertising Material on its Website(s).

  k  z. r( q7 }5 ?Publisher Earnings: Means the total revenue generated by the Publisher using the Advertising Materials. Publisher earnings are based on the eCPM generated by the ad spot.
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3 t% l, v# O! u, TRank: How well a particular web page or web site is listed in a search engine or advertising results.

; {, m. I$ B0 o% `" t4 WRetargeting: Means targeting specific users who have already shown some interest in your product or brand. It works with a pixel tag which places a transparent cookie on users allowing platform to retarget them when they browse other websites.
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Return On Investment (ROI): The percentage of profit that results in a marketing or advertising campaign. Naturally, advertisers want the amount of money made to exceed the money spent.

Revenue Per Mille (RPM): The RPM is used to calculate the revenue generated by an ad spot, independently of the actual pricing model. (CPC, CPM, CPA…).
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1 c, k" m, y9 x. U. g8 dSearch engine optimization (SEO): It consists in improving the ranking of a page or a website in search engine results (like Google or Bing).

( m  O0 H$ D; OTower ad: Synonym of skyscraper which a vertical type of banner usually in 120×600 or 160×600.
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Unique Click: Means the number of times, as recorded by ad serving platform a user visiting Publisher’s Website(s), as identified by IP address, clicks on Advertising Material. A click on Advertising Material by a particular visitor shall only be counted as a Unique Click once every 24-hour period.
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James.Ting

感谢分享，论坛多谢你这样的人就好了。

zidongcaiji

也太专业了

空白ing

感谢分享

Nanmobi

这个好！点赞！

允安

感谢分享！呵呵，最近也在找相关的东西。

秋红叶

英语不好

mistafang

还好英语过四级

Insya

哇，这个学习了！

pop68315

英文看不懂

nowadays

看来做网络营销，英语是必须的啊

cowboynj

谢谢分享！