Ad Serving Platform: Describes the technology and service that places advertisements on Websites.; C- S0 u& Q: D8 |" B- ]3 g( \
Advertiser: Means one or more which create the Advertising Material, and authorizes platform as its intermediary to include it on the Publisher’s Website(s). . }: c& [5 I) P0 a; b & L7 `/ |# C8 }Advertising Budget: The amount of money that an advertiser sets aside for an advertising campaign. Different publishers allow for advertisers to set daily, weekly or monthly budgets." X% D; T9 P) `2 S' q% h% S/ j
" D g4 M0 B! J j4 QAdvertising Campaign: Configuration of an advertisement with all its parameters. Ad link, link text, CPC, duration, keywords, countries… " z' j* l# b! F7 Y& C; g 3 T3 \) E4 ^' x, ?2 x2 QAdvertising Material: Means the text, graphics, logos, designs, trademarks and copyrights for any type of advertising including, but not limited to banners, text ads, pop-ups and pop-unders created by an advertiser. / |, F# V; M0 \: G' a5 t 9 o6 e+ |3 d6 r2 N8 l0 {3 u. IBid: The amount that an advertiser is willing to pay for a click or a thousand impressions. - o J6 T) \) h0 S- _9 g 0 m* _) G# V0 bClick Through Rate (CTR): The percentage of clicks on a link. This is usually a percentage based on the total number of clicks divided by the number of impressions that an advertisement has received. ! z) b2 T1 @" b0 C& F7 O5 ]" a- D" A2 t# s+ A" e
Conversion Rate: The relationship between visitors to a web site and actions considered to be a “conversion”, such as a sale or request to receive more information: the percentage of people whose clicks have resulted in a sale or desired action in relation to the total number of clicks on an advertisement. * C8 O9 M5 c, a1 W# @3 m, G) H( s z6 w3 `, D
Cost Per Click (CPC): The cost or cost-equivalent paid per click-through to an advertiser’s website.& n! H& {& v! o3 P' P
2 g8 N; c) v- w9 ]! \Cost Per Mille (CPM): The amount an advertiser pays for one thousand advertisement impressions, regardless of the consumer’s subsequent actions.* ^& c' z/ q. Y8 U' {+ V! E4 d
# t2 {) a, ]4 A4 ]# b
Creatives: See “Advertising Materials” definition.1 ?1 q2 S0 B; s
: A) b5 T( w: E3 K
eCPA: Means effective Cost Per Action. It’s a business goal set up by the advertiser (which can be a sale or a lead) to determine how much he spent to reach that specific goal. : ?4 M7 E ?4 Q$ T, a- k3 | 6 i$ G9 X" M% g5 aEffective Cost Per Mille (eCPM): The eCPM is used to calculate the effectiveness of an advertising campaign, independently of the actual pricing model. (CPC, CPM, CPA…). 5 t' K! Y/ V0 n( t- v, T. ]( F, F; t* V D) l3 c6 R
Footer ad: Is located at the bottom of a web page. 7 V( K* B0 n3 S& Q6 h4 z
6 M& R, i5 K0 w
Frequency Capping / User Capping: Means restricting (capping) the number of times (frequency) a specific visitor to a website is shown a particular ad.6 I G& M# y2 G) S0 b$ u
" V8 W) X# ]* ?* ^Geo-Targeting: An advertisement targeted at a specific geographical region, area or location. Geo-targeting is done based on the IP address of the visitor.% i0 \6 i: j) d: v1 S! f
" t/ E- \6 _4 t6 w; RImpressions: Means the number of times Advertising Material is served to a person visiting the Publisher’s Website(s). 9 r! J( l% X# s: H' t U' g: k7 c9 P3 J+ z
IM Ad (Instant Message): usually a DHTML pop-up that is displayed in the bottom right corner of a page simulating a fake MSN request.; U% x! r& Y" K. _, l( m8 f7 r
' X, P( J9 b& c/ K% n8 N+ u4 q
Insertion Order: Is a written authorization to display advertisement on Website(s). 1 @3 Z0 N9 H$ x- c4 Q" _; f8 p# N0 F* Q
Interstitial ad: Is a full page ad displayed before or after an expected content page8 l% D/ i. k$ d3 ]& L6 v0 Z2 P, T
# f3 Q1 L3 S# p; s, hIn Video ad: Is an ad displayed in a video player. It can be a pre-roll ad (displayed at the beginning while the video is loading), a post-roll (displayed at the end of the video) or an on pause ad (when the user pauses the video). 5 _; K: D, S* T2 f5 D
% n7 j% e1 O& W. O/ }
Keywords: Search terms or phrases targeted by the advertising campaign.; T7 P6 g' F' Q+ L4 }7 J
0 R; i ]4 J! O% O
Landing Page: The specific web page that a visitor ultimately reaches after clicking an advertisement. Often, this page is optimized for a specific keyword term or phrase. 7 F- Y8 ?7 y7 l% n6 ~* T. u8 i+ d. h/ g$ ?# |0 n8 z
Linking Text: The text that is contained within a link. , ~' g, r/ ^# Y& i , ?2 h1 |" T+ h. G. r5 b$ \NTV ad: Accronym of Next To Video. It concerns specific ad spots located near a video player. It’s usually a square ad in 300×250 or 250×250. / z/ T; x4 ^$ Q* E9 c' h* w$ w2 B8 v9 s/ {) T0 M
Pay Per Click (PPC): Advertising model based on a fix cost per click. Medias can be text links, images or even flash movies. The advertiser pay a cost per click and can target its ad to specific countries, languages, categories or keywords. % A* g, Q+ t& z; a* }7 c8 v# \) K# a" g! q) W3 x
Paid To Read (PTR) / Paid to Click: Incentive programs where members earn money for reading or clicking on emails and visiting advertised websites. 5 y) `4 D* ~- n3 A. x9 m i) `2 p. ^3 D( P& S7 u, q% n
Pixel Tag: Is an invisible image of 1x1px to monitor the activity of customers on a website. ; O2 |2 |8 [! `& ^' R l+ T: ?* F* ]$ H& {/ f/ I- z
Pop-up: Is an ad displayed on top of the page visited by the surfer. / \2 r! R, w5 ~; h( a- T' c% n 3 e/ W1 x/ Z8 s3 Q: i: M+ }$ rPop-under: Is a full page ad displayed behind the page visited by the surfer and visible when the surfer closes the page he was viewing.& T" I/ C2 M$ h% o
' v$ M6 X0 k$ z9 l. U: B
Positive and negative retargeting: Target (positive) or exclude (negative) users who have reached specific steps of your website. 5 e% H1 L% k0 C* ]- o4 W- K D0 F9 x+ K0 m: Z" W* j
Publisher: Means one or more responsible for the distribution of online Advertising Material on its Website(s). 0 [& h5 ^/ K5 n" a" L 2 Z2 w7 G' V' S2 P$ A, P$ g7 S6 Z8 dPublisher Earnings: Means the total revenue generated by the Publisher using the Advertising Materials. Publisher earnings are based on the eCPM generated by the ad spot.4 s# F& y; Y. L5 Z, o
& \) `! V; p) r; Z& A7 ^: p
Rank: How well a particular web page or web site is listed in a search engine or advertising results. ! N: w& z0 N9 A2 t7 ?) W; A# Q8 Y/ y- T, ], W
Retargeting: Means targeting specific users who have already shown some interest in your product or brand. It works with a pixel tag which places a transparent cookie on users allowing platform to retarget them when they browse other websites./ o1 S8 I1 L" I
$ z; o+ t- f, L6 @; _
Return On Investment (ROI): The percentage of profit that results in a marketing or advertising campaign. Naturally, advertisers want the amount of money made to exceed the money spent. 3 z t# ~ z/ U: D* Z- t5 [3 @" |- `# `' T9 q! `2 v
Revenue Per Mille (RPM): The RPM is used to calculate the revenue generated by an ad spot, independently of the actual pricing model. (CPC, CPM, CPA…).) y; j2 S* a" G) E) [1 R% K
% U- x3 F- S- S; e1 \+ [/ s* E
Search engine optimization (SEO): It consists in improving the ranking of a page or a website in search engine results (like Google or Bing).8 k9 ]7 e2 k J6 e) T3 P
, c+ f' s5 R5 r& D r/ [* I; z
Tower ad: Synonym of skyscraper which a vertical type of banner usually in 120×600 or 160×600. 5 ]/ E0 C% K2 H6 Y" s9 ~/ b& s$ [4 F Y8 J
Unique Click: Means the number of times, as recorded by ad serving platform a user visiting Publisher’s Website(s), as identified by IP address, clicks on Advertising Material. A click on Advertising Material by a particular visitor shall only be counted as a Unique Click once every 24-hour period. . Z% `- D8 L# f- Y8 [* a u ; r# H1 I: S+ B0 n6 f* s: t" x) e9 r
发表于 2015-10-14 23:26:08
发表于 2015-10-15 18:40:02
发表于 2015-11-13 14:59:23
