Ad Serving Platform: Describes the technology and service that places advertisements on Websites. 9 J: M" k! N: R" t0 j; QAdvertiser: Means one or more which create the Advertising Material, and authorizes platform as its intermediary to include it on the Publisher’s Website(s)." @: s/ z, _" j P0 v
) n" M9 i! \9 T& m, \9 p Z( U
Advertising Budget: The amount of money that an advertiser sets aside for an advertising campaign. Different publishers allow for advertisers to set daily, weekly or monthly budgets./ X' [; w( Z1 D+ L, m$ G
& }' U" A$ Y, ^4 a' r$ E2 c. ]2 c0 ~' a
Advertising Campaign: Configuration of an advertisement with all its parameters. Ad link, link text, CPC, duration, keywords, countries…+ F. V! @2 B3 J# x6 e, }
5 v0 |5 A; M9 \* f+ bAdvertising Material: Means the text, graphics, logos, designs, trademarks and copyrights for any type of advertising including, but not limited to banners, text ads, pop-ups and pop-unders created by an advertiser. 5 Y$ x+ u* [% Z/ J- l& ` # g5 H2 u6 z4 PBid: The amount that an advertiser is willing to pay for a click or a thousand impressions. {( a/ [/ j& A: r0 h8 N
. C1 g7 ?9 w; K5 _" y! AClick Through Rate (CTR): The percentage of clicks on a link. This is usually a percentage based on the total number of clicks divided by the number of impressions that an advertisement has received.' ^& q& @& T$ x2 R7 ?# k; [
% K) w( M) G, z! m: Y6 L
Conversion Rate: The relationship between visitors to a web site and actions considered to be a “conversion”, such as a sale or request to receive more information: the percentage of people whose clicks have resulted in a sale or desired action in relation to the total number of clicks on an advertisement.1 a/ A* L9 ^, y. N! @& v- X
- {/ Q( f6 E$ u
Cost Per Click (CPC): The cost or cost-equivalent paid per click-through to an advertiser’s website.) }6 q3 t: g* w
" ?' q: E8 ~! R0 {& l" h" E" HCost Per Mille (CPM): The amount an advertiser pays for one thousand advertisement impressions, regardless of the consumer’s subsequent actions. 2 H5 q' d ~; q " ?9 r9 }( ~& x3 `2 tCreatives: See “Advertising Materials” definition. " }- p% N$ t" _$ y/ s& S7 i / S3 I6 z" A0 p! n5 X" s! \eCPA: Means effective Cost Per Action. It’s a business goal set up by the advertiser (which can be a sale or a lead) to determine how much he spent to reach that specific goal. : F5 z4 Z- {8 `0 H) |, k0 f4 d, c0 I- |8 ]) f8 n8 q9 q' f
Effective Cost Per Mille (eCPM): The eCPM is used to calculate the effectiveness of an advertising campaign, independently of the actual pricing model. (CPC, CPM, CPA…).4 N S3 D% Y' z
3 d0 k. l2 I7 o5 \( R5 LFooter ad: Is located at the bottom of a web page. 1 {4 a$ q* K' J R5 O7 a# Z, Y5 p2 O+ K1 ]2 P" S1 \
Frequency Capping / User Capping: Means restricting (capping) the number of times (frequency) a specific visitor to a website is shown a particular ad. ) t: l! Z# {0 g+ U6 I . E5 J+ s$ x4 ^8 G+ N5 HGeo-Targeting: An advertisement targeted at a specific geographical region, area or location. Geo-targeting is done based on the IP address of the visitor. 9 O* v. w8 h: ^2 S, c& K( u9 Y' ^( y$ G: w, I: P
Impressions: Means the number of times Advertising Material is served to a person visiting the Publisher’s Website(s).4 d. ^% F0 Z7 D% o
F. D% p8 j: E/ E& b' m, ^IM Ad (Instant Message): usually a DHTML pop-up that is displayed in the bottom right corner of a page simulating a fake MSN request. 1 y* |. P" s3 T' q" |3 x# r# y& G& h2 v8 R
Insertion Order: Is a written authorization to display advertisement on Website(s).8 E% A8 G( S3 \) ~8 i1 ^
- V* T. A: f' G/ y( g3 ?Interstitial ad: Is a full page ad displayed before or after an expected content page + J6 I+ z) t8 j0 p, c " l* e$ I5 `$ b0 v; T- @In Video ad: Is an ad displayed in a video player. It can be a pre-roll ad (displayed at the beginning while the video is loading), a post-roll (displayed at the end of the video) or an on pause ad (when the user pauses the video). ) Z: ~, |0 c f: G2 D. [ 0 {6 w( D g9 p0 g' {Keywords: Search terms or phrases targeted by the advertising campaign.8 B' t( N/ Y/ m5 d& W
( ^! R, O& p. E2 TLanding Page: The specific web page that a visitor ultimately reaches after clicking an advertisement. Often, this page is optimized for a specific keyword term or phrase. # J$ @" C" K, x/ F. t7 B3 W0 H9 i/ h
Linking Text: The text that is contained within a link.# b5 E! }" [- l3 J
# w' y6 ^3 Q$ }2 e( a! J# a( X
NTV ad: Accronym of Next To Video. It concerns specific ad spots located near a video player. It’s usually a square ad in 300×250 or 250×250.8 U; H( b' k- k8 s
3 W& B0 ^3 s' ^# gPay Per Click (PPC): Advertising model based on a fix cost per click. Medias can be text links, images or even flash movies. The advertiser pay a cost per click and can target its ad to specific countries, languages, categories or keywords. , Y, n4 k- c. m/ N( I; S) x3 w0 w' D1 Y) p" F/ D
Paid To Read (PTR) / Paid to Click: Incentive programs where members earn money for reading or clicking on emails and visiting advertised websites. 8 M! z: C1 p6 C: E7 g$ T& |5 U' G( I5 B
Pixel Tag: Is an invisible image of 1x1px to monitor the activity of customers on a website.: b: ] w4 K3 n: o
4 h4 G9 e! }! h8 O8 P6 J& ~3 {Pop-up: Is an ad displayed on top of the page visited by the surfer.9 m2 e+ V" C6 U+ f
# U; } {' w* s" u
Pop-under: Is a full page ad displayed behind the page visited by the surfer and visible when the surfer closes the page he was viewing.' ?* U+ c$ m* x; E( L0 p4 c& B
7 X0 |/ U7 d$ v. C/ M, W3 w$ x
Positive and negative retargeting: Target (positive) or exclude (negative) users who have reached specific steps of your website.' A5 D% e/ _4 v5 Q; h" a6 I7 q
( c9 B+ a$ v5 }1 t, W
Publisher: Means one or more responsible for the distribution of online Advertising Material on its Website(s). / H, A) {/ X2 K. F7 r ; j" |; d& k- MPublisher Earnings: Means the total revenue generated by the Publisher using the Advertising Materials. Publisher earnings are based on the eCPM generated by the ad spot." O/ z6 C; {# O% H5 X2 w- S
e! J$ u" ?/ |- QRank: How well a particular web page or web site is listed in a search engine or advertising results.9 v+ D: t7 ~/ Z9 K: `
* v5 r. L: f2 u; J8 z, @0 G. HRetargeting: Means targeting specific users who have already shown some interest in your product or brand. It works with a pixel tag which places a transparent cookie on users allowing platform to retarget them when they browse other websites.) y! x& J8 b7 D* C1 E
! c0 e# S, p8 [8 w# m8 tReturn On Investment (ROI): The percentage of profit that results in a marketing or advertising campaign. Naturally, advertisers want the amount of money made to exceed the money spent.1 k: V+ p; F$ P% q. u0 W7 G
3 @+ c& n$ @; B' q/ ~, j/ O6 d
Revenue Per Mille (RPM): The RPM is used to calculate the revenue generated by an ad spot, independently of the actual pricing model. (CPC, CPM, CPA…). + o8 ?! a y& r: P+ W" I4 ~7 B# O" f6 y A& \. M0 k
Search engine optimization (SEO): It consists in improving the ranking of a page or a website in search engine results (like Google or Bing). ) g2 t; O2 ?& E0 e/ C* M6 C$ ~' S ' ^/ C" ], ~& R9 DTower ad: Synonym of skyscraper which a vertical type of banner usually in 120×600 or 160×600.; S8 o4 z' j; ~( U; E; ? g2 I. D
5 g/ X9 w. l K/ s/ m5 [Unique Click: Means the number of times, as recorded by ad serving platform a user visiting Publisher’s Website(s), as identified by IP address, clicks on Advertising Material. A click on Advertising Material by a particular visitor shall only be counted as a Unique Click once every 24-hour period.. G6 ~6 |- z( H" T! b' N( s
发表于 2015-10-14 23:26:08
发表于 2015-10-15 18:40:02
发表于 2015-11-13 14:59:23
