AdvertCN - 广告中国

 找回密码
 立即注册

QQ登录

只需一步,快速开始

PropellerAds
Google-Bing-Mediago-Criteo开户
⚡️按条S5代理⚡️静态⚡️独享⚡️5G广告专用虚拟卡/U充值/高返点皇家代理IP⚡️#1性价比⚡️
⚡️AdsPower:安全不封号,高效自动化Google FB TK游戏代投⚡️E.PN 虚拟卡⚡️BINOM TRACKER 60% OFF!
比Adplexity还好用的Spy工具ADPLEXITY + ADVERTCN7200W全球动态不重复住宅IP代理虚拟信用卡+独立站收款
全球虚拟卡, 支持U充值Facebook 批量上广告尤里改 - FB 稳定投放免费黑五教程(持续更新、欢迎交流)
FB 三不限源头 - 自助下户充值转款各种主页、账单户、BM户(优势)⚡️TikTok企业户,bm户,账单户IPCola原生住宅IP⚡️$1.8/条双ISP
FB海外户、GG老户、TK加白老户PTM虚拟卡[全新卡BIN+高返点]FB虚拟卡⚡️消费越多返现越多最大欧洲Nutra网盟BA找量
FB个号1块一个TikTok2审户/老户/国内外端口/加白SX.ORG 高质量代理⚡235+ 地区GG,FB,TK, 欧美源头, 欢迎合作❤️
跨境债务催收/风险代理DataImpulse⚡️纯净住宅代理仅 $1FB企业户海外户,授信户,TK加白户广告位出租
8500万高质量住宅IP,助力各种需求虚拟卡返佣1%,国内持牌机构  
查看: 9480|回复: 11

[闲聊] 常用专业术语,分享给像我一样的新手,哈哈

[复制链接]

4

主题

101

广告币

139

积分

初级会员

Rank: 2

积分
139

社区QQ达人

发表于 2015-10-14 23:26:08 | 显示全部楼层 |阅读模式
Ad Serving Platform: Describes the technology and service that places advertisements on Websites.
7 J7 ^* |/ E/ ]6 j  B6 u2 m9 I3 }Advertiser: Means one or more which create the Advertising Material, and authorizes platform as its intermediary to include it on the Publisher’s Website(s).
% ^7 I0 U) @7 Q% U6 t$ {* `
- H% a7 M5 p3 ~8 O) ~% p) j6 MAdvertising Budget: The amount of money that an advertiser sets aside for an advertising campaign. Different publishers allow for advertisers to set daily, weekly or monthly budgets.
. {$ L7 V/ Q  U! x- X4 |2 ?& l# S$ z8 J  [2 F4 r
Advertising Campaign: Configuration of an advertisement with all its parameters. Ad link, link text, CPC, duration, keywords, countries…
$ @- J  H& ], T# L6 Q; F5 @8 n& F7 [$ X$ a6 L4 [" V+ v
Advertising Material: Means the text, graphics, logos, designs, trademarks and copyrights for any type of advertising including, but not limited to banners, text ads, pop-ups and pop-unders created by an advertiser.
7 K2 M! ]" Y  z$ v, [) P
7 W. H- W4 P% j; |0 [Bid: The amount that an advertiser is willing to pay for a click or a thousand impressions.
+ n8 M3 X6 ]) B' s1 G$ r9 \/ c% k* Y
7 e" @6 X7 a: e$ ~* YClick Through Rate (CTR): The percentage of clicks on a link. This is usually a percentage based on the total number of clicks divided by the number of impressions that an advertisement has received.% z( K' K. Z4 n4 F# ^, Y
. \9 A: Y) L% h4 T* U+ b
Conversion Rate: The relationship between visitors to a web site and actions considered to be a “conversion”, such as a sale or request to receive more information: the percentage of people whose clicks have resulted in a sale or desired action in relation to the total number of clicks on an advertisement.
* o. v% B6 b3 v) ^* t+ t
  v  z0 K( |7 [/ p( |Cost Per Click (CPC): The cost or cost-equivalent paid per click-through to an advertiser’s website.
$ w( a5 _) P' l7 T3 Y
: _. x$ b$ N3 y" oCost Per Mille (CPM): The amount an advertiser pays for one thousand advertisement impressions, regardless of the consumer’s subsequent actions." Z+ m8 _) Z* u8 a0 h

! @) Y- d# c! S7 T/ I0 z: NCreatives: See “Advertising Materials” definition.
: Z; l( P& S9 x- g$ H3 i0 C; i1 K* D+ F
eCPA: Means effective Cost Per Action. It’s a business goal set up by the advertiser (which can be a sale or a lead) to determine how much he spent to reach that specific goal.
( t8 |3 E! h& j, C+ b9 ~8 t$ n9 q* \. i+ s  L
Effective Cost Per Mille (eCPM): The eCPM is used to calculate the effectiveness of an advertising campaign, independently of the actual pricing model. (CPC, CPM, CPA…).+ ]4 _' b6 ]8 w- d# ?
) Z1 A8 l2 l1 t& Q' ~: s( q$ `
Footer ad: Is located at the bottom of a web page. 2 O4 E) P" P% E6 \9 [! `# u' ]- n3 Q, l

) J6 W, Q  O, U- E  @Frequency Capping / User Capping: Means restricting (capping) the number of times (frequency) a specific visitor to a website is shown a particular ad.
6 Z2 y1 g# X& ^; X$ Q6 w( F5 z- R& |) v$ x. P, L/ n; o+ C' t
Geo-Targeting: An advertisement targeted at a specific geographical region, area or location. Geo-targeting is done based on the IP address of the visitor.
9 `6 [. @+ z3 e: H6 Y* }* ~* x+ {5 e% {* n6 _
Impressions: Means the number of times Advertising Material is served to a person visiting the Publisher’s Website(s).7 T$ a' ~7 F" L% L

  g8 o5 ?/ O' k2 }# K- x( C# HIM Ad (Instant Message): usually a DHTML pop-up that is displayed in the bottom right corner of a page simulating a fake MSN request.4 m" k9 }% I  D% L

, ^3 K! ~+ d9 yInsertion Order: Is a written authorization to display advertisement on Website(s).
4 u3 N. A  d2 X
! P* \3 ?3 x, B' ?& KInterstitial ad: Is a full page ad displayed before or after an expected content page
, R5 w9 a4 j  N& X. D
( ?. j. N4 i9 S; XIn Video ad: Is an ad displayed in a video player. It can be a pre-roll ad (displayed at the beginning while the video is loading), a post-roll (displayed at the end of the video) or an on pause ad (when the user pauses the video). ) `4 S, Z1 U% s2 R& I% |

  p% A) J, f# |( U7 _% F4 ?Keywords: Search terms or phrases targeted by the advertising campaign.! z# r$ ]+ M9 ?: }$ M2 D, a& P/ \

! W( R( n! y2 B3 \Landing Page: The specific web page that a visitor ultimately reaches after clicking an advertisement. Often, this page is optimized for a specific keyword term or phrase.% i8 \8 _0 h. z) e- X

9 L# k3 z, l6 ?4 N. t8 ~& zLinking Text: The text that is contained within a link.
% k8 S; V. d7 L$ ]- v2 l- f8 ~9 |
6 [! h8 N' w7 w  W9 b0 |" NNTV ad: Accronym of Next To Video. It concerns specific ad spots located near a video player. It’s usually a square ad in 300×250 or 250×250.# L6 E+ b/ [. {* a) k
- i8 k0 y2 M2 w
Pay Per Click (PPC): Advertising model based on a fix cost per click. Medias can be text links, images or even flash movies. The advertiser pay a cost per click and can target its ad to specific countries, languages, categories or keywords.
+ q7 q' v: i3 W$ m8 p5 \, Y1 C2 W/ u9 l! Q: Q
Paid To Read (PTR) / Paid to Click: Incentive programs where members earn money for reading or clicking on emails and visiting advertised websites. 4 f2 ^) x& ?/ l. N- O( i
$ C  q' ?1 K- B2 A( L6 w
Pixel Tag: Is an invisible image of 1x1px to monitor the activity of customers on a website.
0 e- Y8 u& l0 b8 l. k
+ y9 T- ~" I' X& Z2 h" y+ Q0 hPop-up: Is an ad displayed on top of the page visited by the surfer.$ Y  |8 _/ H4 u0 C4 ?* Q) i6 m

5 e- z' A: J) X. b! U( m3 hPop-under: Is a full page ad displayed behind the page visited by the surfer and visible when the surfer closes the page he was viewing., L' i6 p& M* o6 x( D9 G

$ ^/ x) V/ f( w3 {7 \% N! fPositive and negative retargeting: Target (positive) or exclude (negative) users who have reached specific steps of your website.8 N+ ]9 b5 B' E$ a  f" r2 F( `
6 y. T5 i* h4 ~
Publisher: Means one or more responsible for the distribution of online Advertising Material on its Website(s).; F" w& n8 M! T0 j6 g9 _0 o

9 D& q5 b: g1 L# v0 iPublisher Earnings: Means the total revenue generated by the Publisher using the Advertising Materials. Publisher earnings are based on the eCPM generated by the ad spot.- U4 ~" O0 g8 [! @7 {. i
! o" s* i6 Y) M7 _8 g6 U
Rank: How well a particular web page or web site is listed in a search engine or advertising results.9 u1 @2 Y6 ^8 R# s5 x- u0 `, k

4 s, |- J8 Q" s8 Y) }0 DRetargeting: Means targeting specific users who have already shown some interest in your product or brand. It works with a pixel tag which places a transparent cookie on users allowing platform to retarget them when they browse other websites.
& o- ~* a7 Z, K
6 i: s! J- B7 B1 v2 U2 B$ R! DReturn On Investment (ROI): The percentage of profit that results in a marketing or advertising campaign. Naturally, advertisers want the amount of money made to exceed the money spent.
  H! ^; V5 q9 k) n0 R$ R. f  f* _
Revenue Per Mille (RPM): The RPM is used to calculate the revenue generated by an ad spot, independently of the actual pricing model. (CPC, CPM, CPA…).( v: C- T% n8 q6 r* O
  Y- H: x( a7 l$ B& c
Search engine optimization (SEO): It consists in improving the ranking of a page or a website in search engine results (like Google or Bing).6 J1 y* ?4 f- e% W2 e

( @2 x) ]7 V. c5 tTower ad: Synonym of skyscraper which a vertical type of banner usually in 120×600 or 160×600.
  J, G( t4 m* S
$ E9 R+ j/ L8 K; N7 y0 X7 A: t# DUnique Click: Means the number of times, as recorded by ad serving platform a user visiting Publisher’s Website(s), as identified by IP address, clicks on Advertising Material. A click on Advertising Material by a particular visitor shall only be counted as a Unique Click once every 24-hour period.
; e8 G  [% ?7 S) @% K! z$ K$ K/ }- A0 S) m

( L+ }. v! s2 g- }) i$ Z2 f1 [- V3 [
相关帖子

本帖被以下淘专辑推荐:

干,是一种美德!
回复

使用道具 举报

3

主题

1

广告币

15

积分

新手上路

Rank: 1

积分
15
发表于 2015-10-15 18:40:02 | 显示全部楼层
感谢分享,论坛多谢你这样的人就好了。
回复 支持 反对

使用道具 举报

1

主题

91

广告币

107

积分

初级会员

Rank: 2

积分
107
发表于 2015-10-15 22:28:49 | 显示全部楼层
也太专业了
回复 支持 反对

使用道具 举报

2

主题

726

广告币

626

积分

中级会员

Rank: 3Rank: 3

积分
626

社区QQ达人

发表于 2015-11-13 14:59:23 | 显示全部楼层
感谢分享
回复 支持 反对

使用道具 举报

3

主题

3

广告币

32

积分

初级会员

Rank: 2

积分
32

社区QQ达人

发表于 2015-12-8 15:13:58 来自手机 | 显示全部楼层
这个好!点赞!
回复 支持 反对

使用道具 举报

5

主题

114

广告币

108

积分

初级会员

Rank: 2

积分
108

社区QQ达人

发表于 2015-12-10 14:01:51 | 显示全部楼层
感谢分享!呵呵,最近也在找相关的东西。) k2 L7 v3 H) h' g0 j
回复 支持 反对

使用道具 举报

2

主题

2

广告币

14

积分

新手上路

Rank: 1

积分
14
发表于 2015-12-13 20:04:20 来自手机 | 显示全部楼层
英语不好
回复 支持 反对

使用道具 举报

6

主题

93

广告币

191

积分

初级会员

Rank: 2

积分
191

社区QQ达人

QQ
发表于 2015-12-14 16:04:27 | 显示全部楼层
还好英语过四级
回复 支持 反对

使用道具 举报

1

主题

3

广告币

5

积分

新手上路

Rank: 1

积分
5
发表于 2015-12-16 10:50:35 | 显示全部楼层
哇,这个学习了!
回复 支持 反对

使用道具 举报

43

主题

184

广告币

816

积分

中级会员

Rank: 3Rank: 3

积分
816

社区QQ达人

发表于 2016-2-15 14:17:58 来自手机 | 显示全部楼层
英文看不懂
回复 支持 反对

使用道具 举报

3

主题

16

广告币

20

积分

初级会员

Rank: 2

积分
20

社区QQ达人

发表于 2016-3-27 22:37:44 | 显示全部楼层
看来做网络营销,英语是必须的啊
回复 支持 反对

使用道具 举报

2

主题

21

广告币

33

积分

初级会员

Rank: 2

积分
33

社区QQ达人

QQ
发表于 2016-9-2 18:04:05 | 显示全部楼层
谢谢分享!
回复 支持 反对

使用道具 举报

您需要登录后才可以回帖 登录 | 立即注册

本版积分规则

关于我们|联系我们|DMCA|广告服务|小黑屋|手机版|Archiver|Github|网站地图|AdvertCN

GMT+8, 2026-4-16 11:12 , Processed in 0.054045 second(s), 14 queries , Gzip On, MemCache On.

Copyright © 2001-2023, AdvertCN

Proudly Operating in Hong Kong.

快速回复 返回顶部 返回列表