Ad Serving Platform: Describes the technology and service that places advertisements on Websites. * G! G* U* q: Q2 N5 PAdvertiser: Means one or more which create the Advertising Material, and authorizes platform as its intermediary to include it on the Publisher’s Website(s). " d9 F, m+ F( I+ ~. k# r I! l8 M( J) T5 W" k
Advertising Budget: The amount of money that an advertiser sets aside for an advertising campaign. Different publishers allow for advertisers to set daily, weekly or monthly budgets. * a( H3 U( V+ Y4 \# B4 S- v1 y: g! V( l/ r# G& ?
Advertising Campaign: Configuration of an advertisement with all its parameters. Ad link, link text, CPC, duration, keywords, countries…7 z/ _# Z7 P& a8 M9 |
$ d$ |: V M6 G% hAdvertising Material: Means the text, graphics, logos, designs, trademarks and copyrights for any type of advertising including, but not limited to banners, text ads, pop-ups and pop-unders created by an advertiser.' {1 N) v8 T3 K" c/ o# o* F
* E& D& g3 N4 Q2 l+ Z- C
Bid: The amount that an advertiser is willing to pay for a click or a thousand impressions.) G# s0 f# K" l- y( O
w7 H) a @4 d0 R% E
Click Through Rate (CTR): The percentage of clicks on a link. This is usually a percentage based on the total number of clicks divided by the number of impressions that an advertisement has received. ! U1 d; U- l% d7 T9 W , F4 A* |) D0 V ]9 P8 c1 ~Conversion Rate: The relationship between visitors to a web site and actions considered to be a “conversion”, such as a sale or request to receive more information: the percentage of people whose clicks have resulted in a sale or desired action in relation to the total number of clicks on an advertisement.2 b) Q7 M& E: |& M* {! D0 B2 o
s1 A+ y" Q. X- k- ?# J9 A4 P
Cost Per Click (CPC): The cost or cost-equivalent paid per click-through to an advertiser’s website. 9 h5 }+ p7 K$ F8 w! k3 x' _. }: U$ i$ k- }
Cost Per Mille (CPM): The amount an advertiser pays for one thousand advertisement impressions, regardless of the consumer’s subsequent actions. & {. j: f1 K% r- d9 n; R( t, H) v; U. o9 ~0 F* d+ s
Creatives: See “Advertising Materials” definition. ! e# z/ z8 \3 H. i% [, E! L2 W& O * ]/ ?9 g! s' n; T; q+ beCPA: Means effective Cost Per Action. It’s a business goal set up by the advertiser (which can be a sale or a lead) to determine how much he spent to reach that specific goal.. |$ @- [( |$ z3 C$ L
4 b1 s9 b2 T8 L0 fEffective Cost Per Mille (eCPM): The eCPM is used to calculate the effectiveness of an advertising campaign, independently of the actual pricing model. (CPC, CPM, CPA…).& r! n0 k1 {( i
1 H6 }! Z% |6 _9 d& ~( c
Footer ad: Is located at the bottom of a web page. ! l' a3 t- e" }& ?( O4 g0 a
! @3 q$ g( n. P# x" TFrequency Capping / User Capping: Means restricting (capping) the number of times (frequency) a specific visitor to a website is shown a particular ad. 6 N. a1 ^/ v. S6 H( }! \2 p% @+ J; \+ W# s
Geo-Targeting: An advertisement targeted at a specific geographical region, area or location. Geo-targeting is done based on the IP address of the visitor. * ^9 T2 L4 p! G7 I6 [; j 2 ?/ n" ?, Z5 k* |7 B: uImpressions: Means the number of times Advertising Material is served to a person visiting the Publisher’s Website(s). * L1 a) r- y% @$ t8 x$ l8 E7 V* Z$ t( B0 Z6 S
IM Ad (Instant Message): usually a DHTML pop-up that is displayed in the bottom right corner of a page simulating a fake MSN request.0 @6 y, P* L3 ?. \8 a
; [! i3 U8 e9 ]' G
Insertion Order: Is a written authorization to display advertisement on Website(s). ( T! {- _, t. U/ `- y) p 6 _0 w( R8 N0 Q8 }Interstitial ad: Is a full page ad displayed before or after an expected content page : m% g8 I) U# D3 @! K. q3 x* l2 L/ Y* B1 ^2 ^
In Video ad: Is an ad displayed in a video player. It can be a pre-roll ad (displayed at the beginning while the video is loading), a post-roll (displayed at the end of the video) or an on pause ad (when the user pauses the video). ! e. |& e/ v# D+ G3 E 1 m8 H- Q) t' q l% Q4 tKeywords: Search terms or phrases targeted by the advertising campaign. " H- y5 f- G+ ] , M- _+ p2 z1 s) nLanding Page: The specific web page that a visitor ultimately reaches after clicking an advertisement. Often, this page is optimized for a specific keyword term or phrase. 5 c4 \0 D0 m/ M, @* {* | # j' O" K0 A$ Z: i% vLinking Text: The text that is contained within a link.1 [) R* l, t9 C% j. H" v
' X6 G; F! h* r5 F! p$ n; l5 P6 k
NTV ad: Accronym of Next To Video. It concerns specific ad spots located near a video player. It’s usually a square ad in 300×250 or 250×250. 4 a' B, t% ] v! p. M - F$ ~" Z- u# u2 ?2 m, BPay Per Click (PPC): Advertising model based on a fix cost per click. Medias can be text links, images or even flash movies. The advertiser pay a cost per click and can target its ad to specific countries, languages, categories or keywords. + [& x' D% n2 K9 N8 `6 ?0 S, B- X4 F, q
Paid To Read (PTR) / Paid to Click: Incentive programs where members earn money for reading or clicking on emails and visiting advertised websites. ) @0 a0 X$ |& ` - K" J& E( E1 b- _# fPixel Tag: Is an invisible image of 1x1px to monitor the activity of customers on a website.! }: v* L, N$ b! T% |1 r6 _5 K
6 e; _1 y: A0 B7 I
Pop-up: Is an ad displayed on top of the page visited by the surfer. 1 i5 C/ K. |/ x8 } 0 H3 w, C0 }1 X0 @+ aPop-under: Is a full page ad displayed behind the page visited by the surfer and visible when the surfer closes the page he was viewing.2 s& R ^8 e( e' N
2 |6 |$ M; H" F$ |0 t$ ^3 q' w! rPositive and negative retargeting: Target (positive) or exclude (negative) users who have reached specific steps of your website. 5 u& ?+ z6 j+ }' G - Q9 P8 A3 ]' h! K& hPublisher: Means one or more responsible for the distribution of online Advertising Material on its Website(s)." Q- N: A0 X% Y: `
0 C' l4 K1 \+ l% m& K3 \Publisher Earnings: Means the total revenue generated by the Publisher using the Advertising Materials. Publisher earnings are based on the eCPM generated by the ad spot.3 m3 b. {) j% K( F% @& u6 e/ J
9 U6 x3 K8 G' u* Y
Rank: How well a particular web page or web site is listed in a search engine or advertising results.5 z. k8 F) q) R* z' S/ [1 L) |, i( d
9 }7 n( A' G7 d! T' v$ p9 H
Retargeting: Means targeting specific users who have already shown some interest in your product or brand. It works with a pixel tag which places a transparent cookie on users allowing platform to retarget them when they browse other websites. 9 I m) f3 S l' i+ x( x1 e9 |0 E7 y1 P* B' q
Return On Investment (ROI): The percentage of profit that results in a marketing or advertising campaign. Naturally, advertisers want the amount of money made to exceed the money spent.7 l5 R/ w1 w Y' O6 w: y
, Q ~7 W8 K, \+ m3 U* NRevenue Per Mille (RPM): The RPM is used to calculate the revenue generated by an ad spot, independently of the actual pricing model. (CPC, CPM, CPA…).8 W2 }; A8 c$ r! t+ D2 F4 J
8 c/ [1 W* [2 U9 ~" K# z
Search engine optimization (SEO): It consists in improving the ranking of a page or a website in search engine results (like Google or Bing)., K/ d3 p: j' _" R
7 x, _ G) s p# @
Tower ad: Synonym of skyscraper which a vertical type of banner usually in 120×600 or 160×600. 3 X8 g& G8 x2 O% W- B9 d! c5 G/ r. G% T. n3 w5 a' g
Unique Click: Means the number of times, as recorded by ad serving platform a user visiting Publisher’s Website(s), as identified by IP address, clicks on Advertising Material. A click on Advertising Material by a particular visitor shall only be counted as a Unique Click once every 24-hour period.6 ~ ]/ j4 V& |4 a7 ~ f- Z
发表于 2015-10-14 23:26:08
发表于 2015-10-15 18:40:02
发表于 2015-11-13 14:59:23
