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[闲聊] 常用专业术语,分享给像我一样的新手,哈哈

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发表于 2015-10-14 23:26:08 | 显示全部楼层 |阅读模式
PTMLink
Ad Serving Platform: Describes the technology and service that places advertisements on Websites.8 E2 Y5 s0 V/ f, R8 [  d4 V$ d
Advertiser: Means one or more which create the Advertising Material, and authorizes platform as its intermediary to include it on the Publisher’s Website(s).
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Advertising Budget: The amount of money that an advertiser sets aside for an advertising campaign. Different publishers allow for advertisers to set daily, weekly or monthly budgets.
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' ~* @: J+ m0 x1 ~9 A5 s4 ?) Y4 XAdvertising Campaign: Configuration of an advertisement with all its parameters. Ad link, link text, CPC, duration, keywords, countries…
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Advertising Material: Means the text, graphics, logos, designs, trademarks and copyrights for any type of advertising including, but not limited to banners, text ads, pop-ups and pop-unders created by an advertiser.
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Bid: The amount that an advertiser is willing to pay for a click or a thousand impressions.0 Y* b9 [$ A3 d' y9 b8 N
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Click Through Rate (CTR): The percentage of clicks on a link. This is usually a percentage based on the total number of clicks divided by the number of impressions that an advertisement has received.
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Conversion Rate: The relationship between visitors to a web site and actions considered to be a “conversion”, such as a sale or request to receive more information: the percentage of people whose clicks have resulted in a sale or desired action in relation to the total number of clicks on an advertisement.
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Cost Per Click (CPC): The cost or cost-equivalent paid per click-through to an advertiser’s website.
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Cost Per Mille (CPM): The amount an advertiser pays for one thousand advertisement impressions, regardless of the consumer’s subsequent actions.
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Creatives: See “Advertising Materials” definition.& I- L( i2 |; S& V

- z% |. H9 P4 k2 b" teCPA: Means effective Cost Per Action. It’s a business goal set up by the advertiser (which can be a sale or a lead) to determine how much he spent to reach that specific goal.
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- a% U3 r7 q2 S' r* ?# LEffective Cost Per Mille (eCPM): The eCPM is used to calculate the effectiveness of an advertising campaign, independently of the actual pricing model. (CPC, CPM, CPA…).3 `' w/ W( T  u$ i7 T0 A" W
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Footer ad: Is located at the bottom of a web page.
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Frequency Capping / User Capping: Means restricting (capping) the number of times (frequency) a specific visitor to a website is shown a particular ad.: D  S6 Q! O9 v/ i4 X  I
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Geo-Targeting: An advertisement targeted at a specific geographical region, area or location. Geo-targeting is done based on the IP address of the visitor.$ c0 G! H- ]1 k

( `/ j# w4 k1 E- h4 \% Z/ VImpressions: Means the number of times Advertising Material is served to a person visiting the Publisher’s Website(s).9 a: v; s3 [$ V+ g
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IM Ad (Instant Message): usually a DHTML pop-up that is displayed in the bottom right corner of a page simulating a fake MSN request.# M. s8 v  K5 ?3 w
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Insertion Order: Is a written authorization to display advertisement on Website(s)." @; |+ G7 Z0 V9 k

; v1 ~/ v% m6 H# t, \Interstitial ad: Is a full page ad displayed before or after an expected content page/ m3 X- T3 F' O

  n* h1 C' i/ b% b# D2 GIn Video ad: Is an ad displayed in a video player. It can be a pre-roll ad (displayed at the beginning while the video is loading), a post-roll (displayed at the end of the video) or an on pause ad (when the user pauses the video). 5 H3 P7 p% b6 A6 E. D$ B

& a1 J' P1 Y5 i0 P9 I, ZKeywords: Search terms or phrases targeted by the advertising campaign.& L  S* p, z0 Y# d6 L+ V
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Landing Page: The specific web page that a visitor ultimately reaches after clicking an advertisement. Often, this page is optimized for a specific keyword term or phrase.
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, ?) O# l2 a$ Y7 J2 S3 ?  eLinking Text: The text that is contained within a link.
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NTV ad: Accronym of Next To Video. It concerns specific ad spots located near a video player. It’s usually a square ad in 300×250 or 250×250.
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- M8 N8 \% X# R* [; l( A7 _Pay Per Click (PPC): Advertising model based on a fix cost per click. Medias can be text links, images or even flash movies. The advertiser pay a cost per click and can target its ad to specific countries, languages, categories or keywords.
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" G0 \7 ~5 g* U$ oPaid To Read (PTR) / Paid to Click: Incentive programs where members earn money for reading or clicking on emails and visiting advertised websites.
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2 |( V; I0 B- F& `& H9 IPixel Tag: Is an invisible image of 1x1px to monitor the activity of customers on a website.
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Pop-up: Is an ad displayed on top of the page visited by the surfer.3 Z! I. w2 F. I4 b) o

4 l8 t+ K2 h" V% r9 t% U, \5 B/ aPop-under: Is a full page ad displayed behind the page visited by the surfer and visible when the surfer closes the page he was viewing.! m5 n! g+ |! N0 f* @+ T& n  W( W( t
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Positive and negative retargeting: Target (positive) or exclude (negative) users who have reached specific steps of your website.5 m: m* n" [% \9 X
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Publisher: Means one or more responsible for the distribution of online Advertising Material on its Website(s).
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% `( M. ~/ X* Y& ^6 ]+ ^( V5 oPublisher Earnings: Means the total revenue generated by the Publisher using the Advertising Materials. Publisher earnings are based on the eCPM generated by the ad spot.; r" I: o- v5 U: H$ q( u8 E' F3 ]
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Rank: How well a particular web page or web site is listed in a search engine or advertising results.* w  ?# d+ F$ ]+ x- Y$ L; H& s! G% x
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Retargeting: Means targeting specific users who have already shown some interest in your product or brand. It works with a pixel tag which places a transparent cookie on users allowing platform to retarget them when they browse other websites.
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2 W: M" B4 P3 l- l# _, l7 wReturn On Investment (ROI): The percentage of profit that results in a marketing or advertising campaign. Naturally, advertisers want the amount of money made to exceed the money spent.# f; o$ g2 n; f" d

" O" {/ _" a5 T: L, ?Revenue Per Mille (RPM): The RPM is used to calculate the revenue generated by an ad spot, independently of the actual pricing model. (CPC, CPM, CPA…).; a5 r1 ^7 \4 v2 L/ o) [% {
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Search engine optimization (SEO): It consists in improving the ranking of a page or a website in search engine results (like Google or Bing).
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Tower ad: Synonym of skyscraper which a vertical type of banner usually in 120×600 or 160×600.; D8 ~, C" i* R# f% y# r

& W* A, y3 Y& d9 j3 E  xUnique Click: Means the number of times, as recorded by ad serving platform a user visiting Publisher’s Website(s), as identified by IP address, clicks on Advertising Material. A click on Advertising Material by a particular visitor shall only be counted as a Unique Click once every 24-hour period.
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干,是一种美德!
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发表于 2015-10-15 18:40:02 | 显示全部楼层
感谢分享,论坛多谢你这样的人就好了。
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发表于 2015-10-15 22:28:49 | 显示全部楼层
也太专业了
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发表于 2015-11-13 14:59:23 | 显示全部楼层
感谢分享
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发表于 2015-12-8 15:13:58 来自手机 | 显示全部楼层
这个好!点赞!
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发表于 2015-12-10 14:01:51 | 显示全部楼层
感谢分享!呵呵,最近也在找相关的东西。/ c8 R8 h  G2 I
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发表于 2015-12-13 20:04:20 来自手机 | 显示全部楼层
英语不好
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发表于 2015-12-14 16:04:27 | 显示全部楼层
还好英语过四级
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发表于 2015-12-16 10:50:35 | 显示全部楼层
哇,这个学习了!
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发表于 2016-2-15 14:17:58 来自手机 | 显示全部楼层
英文看不懂
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发表于 2016-3-27 22:37:44 | 显示全部楼层
看来做网络营销,英语是必须的啊
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发表于 2016-9-2 18:04:05 | 显示全部楼层
谢谢分享!
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