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[闲聊] 常用专业术语,分享给像我一样的新手,哈哈

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发表于 2015-10-14 23:26:08 | 显示全部楼层 |阅读模式
Ad Serving Platform: Describes the technology and service that places advertisements on Websites.
- I/ |! F0 ]: x6 X# P' SAdvertiser: Means one or more which create the Advertising Material, and authorizes platform as its intermediary to include it on the Publisher’s Website(s).
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3 r! N) G7 j* r! t( rAdvertising Budget: The amount of money that an advertiser sets aside for an advertising campaign. Different publishers allow for advertisers to set daily, weekly or monthly budgets.
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- K& M% \5 b# t  wAdvertising Campaign: Configuration of an advertisement with all its parameters. Ad link, link text, CPC, duration, keywords, countries…
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Advertising Material: Means the text, graphics, logos, designs, trademarks and copyrights for any type of advertising including, but not limited to banners, text ads, pop-ups and pop-unders created by an advertiser.% t3 b0 {8 |( t0 p! o

1 U6 x/ E# l7 TBid: The amount that an advertiser is willing to pay for a click or a thousand impressions.
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Click Through Rate (CTR): The percentage of clicks on a link. This is usually a percentage based on the total number of clicks divided by the number of impressions that an advertisement has received.
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Conversion Rate: The relationship between visitors to a web site and actions considered to be a “conversion”, such as a sale or request to receive more information: the percentage of people whose clicks have resulted in a sale or desired action in relation to the total number of clicks on an advertisement.
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- |4 s/ b$ v2 W7 R: k. t2 \; xCost Per Click (CPC): The cost or cost-equivalent paid per click-through to an advertiser’s website.
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Cost Per Mille (CPM): The amount an advertiser pays for one thousand advertisement impressions, regardless of the consumer’s subsequent actions.
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  A1 @' v% O1 e/ CCreatives: See “Advertising Materials” definition.+ G0 F# x8 D/ B- V+ C  I' J

& V" F, r% |2 b% Y1 [eCPA: Means effective Cost Per Action. It’s a business goal set up by the advertiser (which can be a sale or a lead) to determine how much he spent to reach that specific goal.) o4 I" Y" n. j- C- w

. f' K: V8 J+ q0 \5 Z; Y- S5 [* |Effective Cost Per Mille (eCPM): The eCPM is used to calculate the effectiveness of an advertising campaign, independently of the actual pricing model. (CPC, CPM, CPA…).
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& {  Q. f+ M( t% |; e" j# W! yFooter ad: Is located at the bottom of a web page.
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6 Y% T1 o0 d! k# S* Y$ BFrequency Capping / User Capping: Means restricting (capping) the number of times (frequency) a specific visitor to a website is shown a particular ad.
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Geo-Targeting: An advertisement targeted at a specific geographical region, area or location. Geo-targeting is done based on the IP address of the visitor.
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Impressions: Means the number of times Advertising Material is served to a person visiting the Publisher’s Website(s).9 B, y, }. N- _$ G2 }/ `0 E

4 p8 K% r) o7 U& X  ^IM Ad (Instant Message): usually a DHTML pop-up that is displayed in the bottom right corner of a page simulating a fake MSN request.9 d* N# I4 B1 d; x

3 \; n  F. L# A; P! M5 i7 HInsertion Order: Is a written authorization to display advertisement on Website(s).
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% L9 G# d1 V, ]" ~/ J: f' K0 i6 f8 XInterstitial ad: Is a full page ad displayed before or after an expected content page
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8 q3 t; q0 n8 F9 ~6 m/ ZIn Video ad: Is an ad displayed in a video player. It can be a pre-roll ad (displayed at the beginning while the video is loading), a post-roll (displayed at the end of the video) or an on pause ad (when the user pauses the video).
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1 V! o0 k: j' G5 bKeywords: Search terms or phrases targeted by the advertising campaign.: }4 K1 y  Y4 v- Z4 b0 d

! W/ j% {7 q! QLanding Page: The specific web page that a visitor ultimately reaches after clicking an advertisement. Often, this page is optimized for a specific keyword term or phrase.
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Linking Text: The text that is contained within a link.
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NTV ad: Accronym of Next To Video. It concerns specific ad spots located near a video player. It’s usually a square ad in 300×250 or 250×250.
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( H$ M) g9 e; l4 l" dPay Per Click (PPC): Advertising model based on a fix cost per click. Medias can be text links, images or even flash movies. The advertiser pay a cost per click and can target its ad to specific countries, languages, categories or keywords.  F- y2 n7 s3 u5 n8 e

. j6 t3 L& F  b$ m5 o' M* OPaid To Read (PTR) / Paid to Click: Incentive programs where members earn money for reading or clicking on emails and visiting advertised websites.
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& ~+ K' v/ A# b/ U2 U: qPixel Tag: Is an invisible image of 1x1px to monitor the activity of customers on a website.
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Pop-up: Is an ad displayed on top of the page visited by the surfer.
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& P$ t2 C8 ^) V) V' OPop-under: Is a full page ad displayed behind the page visited by the surfer and visible when the surfer closes the page he was viewing.
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5 ^* P& W' h7 o8 pPositive and negative retargeting: Target (positive) or exclude (negative) users who have reached specific steps of your website., U( {5 O0 a7 P6 B
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Publisher: Means one or more responsible for the distribution of online Advertising Material on its Website(s).* [$ E8 ~3 V3 z& s
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Publisher Earnings: Means the total revenue generated by the Publisher using the Advertising Materials. Publisher earnings are based on the eCPM generated by the ad spot.
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Rank: How well a particular web page or web site is listed in a search engine or advertising results.; t" Z4 Z# o, g* X4 J) X# N6 z

$ r% O( N! ^: P5 u0 cRetargeting: Means targeting specific users who have already shown some interest in your product or brand. It works with a pixel tag which places a transparent cookie on users allowing platform to retarget them when they browse other websites.
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Return On Investment (ROI): The percentage of profit that results in a marketing or advertising campaign. Naturally, advertisers want the amount of money made to exceed the money spent.- j! q$ W# @7 h/ o0 m: J( ]
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Revenue Per Mille (RPM): The RPM is used to calculate the revenue generated by an ad spot, independently of the actual pricing model. (CPC, CPM, CPA…).' H! R, M8 _: @
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Search engine optimization (SEO): It consists in improving the ranking of a page or a website in search engine results (like Google or Bing).. r* u, j3 C; v) V, f4 a  ?

; Y% |( n% Q( c' G2 Q; j( j1 d$ `" ]Tower ad: Synonym of skyscraper which a vertical type of banner usually in 120×600 or 160×600.: V2 O  y0 _5 T0 ]
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Unique Click: Means the number of times, as recorded by ad serving platform a user visiting Publisher’s Website(s), as identified by IP address, clicks on Advertising Material. A click on Advertising Material by a particular visitor shall only be counted as a Unique Click once every 24-hour period.
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干,是一种美德!
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发表于 2015-10-15 18:40:02 | 显示全部楼层
感谢分享,论坛多谢你这样的人就好了。
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发表于 2015-10-15 22:28:49 | 显示全部楼层
也太专业了
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发表于 2015-11-13 14:59:23 | 显示全部楼层
感谢分享
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发表于 2015-12-8 15:13:58 来自手机 | 显示全部楼层
这个好!点赞!
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发表于 2015-12-10 14:01:51 | 显示全部楼层
感谢分享!呵呵,最近也在找相关的东西。
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发表于 2015-12-13 20:04:20 来自手机 | 显示全部楼层
英语不好
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发表于 2015-12-14 16:04:27 | 显示全部楼层
还好英语过四级
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发表于 2015-12-16 10:50:35 | 显示全部楼层
哇,这个学习了!
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发表于 2016-2-15 14:17:58 来自手机 | 显示全部楼层
英文看不懂
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发表于 2016-3-27 22:37:44 | 显示全部楼层
看来做网络营销,英语是必须的啊
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发表于 2016-9-2 18:04:05 | 显示全部楼层
谢谢分享!
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