Marketing Sherpa - Case Study Collection: Paid Search
http://www.marketingsherpa.com/offers/Case-Study-Collection/Paid-Search/This digest will give insights into:
Keywords - selection, bidding and management
Landing Page - drive final conversion from your paid clicks
Mobile - tips tailored to mobile paid search
Tracking and Analytics - use information from PPC campaigns to reduce cost-per-lead
Testing - most direct method of gaining insights to improve PPC efforts
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