- http://www.marketingsherpa.com/offers/Case-Study-Collection/Paid-Search/
- ( {) H, V- z. z4 ?5 \9 c
- This digest will give insights into:
- X( b( V2 f# K# k, `9 x' u# ? - Keywords - selection, bidding and management
) V t) I7 S$ m! M - Landing Page - drive final conversion from your paid clicks3 u# p" U( f8 W. A0 ]" `# ^. i
- Mobile - tips tailored to mobile paid search
# m6 l9 E( `# ^ c+ C; e, p. j( B - Tracking and Analytics - use information from PPC campaigns to reduce cost-per-lead+ j$ D, ?" H8 o6 K6 H
- Testing - most direct method of gaining insights to improve PPC efforts
5 q6 y7 G H6 k7 x7 B. V4 X2 M+ [1 U- H7 T! X6 g, h) `: C; k- S
- x- q" Q7 X4 i' o; C# o, y' C0 v, y! m6 o* N/ K
' x" n+ z" r# P( P
) |& q. _( c. f6 w" Y, V) g
& i$ O( j7 N, `
|
发表于 2014-6-5 18:39:07
