- http://www.marketingsherpa.com/offers/Case-Study-Collection/Paid-Search/
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- Keywords - selection, bidding and management
! W6 T* n4 ^# I7 Q% s2 g7 J! q - Landing Page - drive final conversion from your paid clicks; Q: e* E: F+ a# ~- o! c
- Mobile - tips tailored to mobile paid search
8 W: P8 j: ~5 e! \2 }! B - Tracking and Analytics - use information from PPC campaigns to reduce cost-per-lead
8 x+ |! g& j6 u( l$ V, j - Testing - most direct method of gaining insights to improve PPC efforts
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