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PPV GUIDE [PPV新手入门][28页]1 o2 u1 Z v8 Q4 v1 V* |& [* }; ?
详细的请下载电子书！& ~. v4 v) D) U* _1 A- a/ X
2 i8 l: c0 H3 I7 \) C. `
6 P! z- R! Y" U$ y( E" }Newbie Guide
! h9 m1 @& A1 n% M3 k6 XPPVPlaybook.com
5 u; X2 f9 @4 s# O1 MTracy Shaffer$ X7 G1 z1 j' e( _# U5 h1 c" n4 r& f
David Ford
7 _ L' Q2 B u5 n0 q: }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1, O2 S- b. r/ F& Z. W
Getting Your Mind Right to Start Affiliate Marketing, ^# w* @- y8 u) U* a
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an# z! t7 F5 w1 K4 k/ m* L
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
1 H% X: K& X. _you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing) z; v. L! e& f, p1 {$ W
with any success, these claims are laughable and far from the truth.
& W3 n( M% G9 C1 y5 A; G3 K! `' \8 lAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash I! k9 D; K$ `+ K; e
flow management. The main benefits are the low barrier to entry compared to other businesses, and, y& u$ v" }, p: Y; e1 ?
the ability for a marketer to be a one person shop and make an incredible amount of money with low
2 J. [+ f) D; Roverhead. Q# h; A. z7 P
The winners in this business are the ones with persistence when nothing works, who know there's
, \, F, n# P7 I7 R: N0 G2 M5 \" \plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.) N; T! S! H4 U: O
The cold hard reality is this: virtually everything in the space is changeable, what worked today can3 [ K4 O( ?/ T! ^' c
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.4 U8 s1 b1 B1 J
Most of these things happen suddenly and without warning, and they all contribute to the amazing
) `% u: J3 M( |. V+ f1 Rlearning experience available to anyone with a few hundred bucks and the ability to open an
/ S) O5 f- i9 U; v. H3 Dadvertising account. j5 X8 _1 r* J: C3 N; U3 r/ x( J) B
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
, z9 F6 a5 c# w1 S1 bwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
+ G: c* U( n$ @$ e. k ]" d8 Umarketing has spent countless hours learning, trying new things, launching, tweaking, improving,( |$ w0 p6 h/ P: `0 V9 X; U# C
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
* [) G; w$ p& J. ]7 N* `! `; AWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you- {* N# @3 b+ J. J/ f# J
started building PPV campaigns right away from start to finish. With that said, time to jump in and get$ Y6 G) F% b$ T* J8 A) Z
started building.
! ^" M8 F0 U6 P2 U+ IThings you need to get started:
- D) w, m5 w4 Y* g7 a1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)% k9 c* Q3 d" _ i' J
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)0 f6 i& d k6 p
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic), p4 b% j9 U5 e0 [3 a0 ~$ t
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)! \2 ?$ k5 q5 z+ Z! K/ S
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
5 }1 [7 r5 T- m8 Y8 K$ `with PPV.
3 E+ V+ o# I! h& J0 @0 v; _1 d1 n7 IBasic Getting Started Definitions
3 b) S& n# R+ T% z8 mAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
% J* T( t) D) \( P) Qaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
6 w+ K$ n3 f# l1 w& T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
4 G4 A; h' j+ \6 g+ c' xtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
w$ w' A" v, B! B* z* t1 V% ^Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
y/ L' Z# E `receives a commission on that product. An example would be the Amazon.com Associates program,; t8 k% s% k6 g
Comission Junction or Clickbank.# T6 A) Q# p+ K# ?
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
$ S& \6 C! m9 R* han action like filling out a form, submitting their email address, signing up for a service or sometimes/ R4 x0 k0 Y0 U
buying a product. An example would be Ads4Dough or Neverblue.
& V' J" J% @! E4 s G- @Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
0 r4 I$ s: b- w6 E$ [1 Laccount, getting the affiliate approved for offers, bumping payouts and just about everything else1 e$ L/ v7 d/ [6 _
related to an affiliate's account at the network. Having a good relationship with your affiliate manager, Y$ H5 F7 @( ~) e" p) } z
right from the start can really help you.
" o) `$ d- i& t# L' S/ OPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served) a/ b$ _3 {" S* \
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per, T, S. f# L- O
view, starting anywhere from .01 or .015.
9 C. \+ Q4 x/ @5 p+ PIn order to use this type of internet traffic, the affiliate can sign up with a number of different
( K, N2 c) _) @1 u7 V$ ^, ^" Ecompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact, V! P" L+ Q+ [( L# h
MediaTraffic, and AdOn Network.$ X, O9 O x) Y( M v; \. |) E: e
Don't popups get blocked by pop blocker software?
( r9 z) c0 h- p+ MNo. Popups are served in a new browser window as if the visitor had opened the new window
% }7 K. ?. Z/ X' Lthemselves.$ [/ E% k/ E7 D C- n
How many popups get served to the visitor?- |2 L* {3 r4 P0 I& L
The number of popups served varies depending on the PPV network. Some pop more frequently1 q* E8 i# m# Z
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
# c4 [& x0 ^, @' w# }: zserving this kind of advertising, so they have to toe the line between keeping their software1 ^6 ^3 `7 D! v5 ~' M
downloaded and still making a profit.' ^$ w; Q6 u3 q9 h+ i( D
Isn't this type of software bad? Why would anyone keep it on their computer?( M( x+ L- a5 o: E, s7 D* R$ d
No, this type of software doesn't harm the user's computer.6 ?; s8 g- s8 u7 d0 R S
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
* W# h v. _; @& |toolbars or videos to place the software on their computer. The visitor keeps the software in place so0 Z, J; z% K ~, z" `: e. l
that they can continue to have access to the incentive.
5 q; V% I6 W$ Z) t$ R, _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 38 t i: |8 g8 h9 y6 D2 A2 z
How to Get Accepted into a CPA Network
) S0 J% Y9 z6 y" s8 EIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
& f& o$ |. q8 Z8 [$ rto start looking for networks is Offervault which lists offers and lets you compare payouts across
( z" y& w: z2 V* L/ ?; Odifferent networks.( H5 s3 \! m' ^" P
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher). o! s6 x3 B# k) C! J' k* {4 Z; J" I
application and be as specific as possible about your promotion methods. Usually some time after) N" b: k3 {: ]! n8 @- H
receiving your application, the company will call to interview you. The phone interview is a critical
9 y8 E+ W. s1 x. O' T1 @, Apart of the application process, and most networks will deny your application outright if they can't get3 z0 z( C2 O6 E2 e9 h
you on the phone.
% n. T+ U, A$ h+ ]Often, the person who does your phone interview will actually become your affiliate manager after% K' U+ ^1 @# S [" L% w. i
you get accepted, so it's a good time to put your best food forward.) |# D8 a# F( u( A, P' h
You might not relish at the idea of someone grilling you about your internet marketing methods over
2 d# x* a4 E% H1 H+ ~the phone, but trust me, this part is critical. Have answers in mind for the questions:2 X& i% @8 Q2 i
What methods do you use to market offers?
3 U+ z3 c3 Z' p- V5 }Do you already have a website you will be using?
+ H% y& |: W' s0 ?How much is your advertising budget?! g8 Z9 ~) x# v! O
What other networks are you a member of?
# r1 g n( I6 Z; h! H! E% B) D8 ?Who are your affiliate managers at these networks?+ i3 C# a" t! m) ]5 w. A
Do you use social media (Facebook, twitter, etc.) to market offers?/ @( I( {/ w$ t' A, ?5 E) k/ A
How much traffic can you drive?
, g) g. `- j4 J, Y7 W0 O' kDo you have a personal recommendation from anyone who is already a member?8 u! `% ]- q# w' h
Once you provide satisfactory answers to these questions, the network will approve or deny your: E. q4 E0 V* u% o
application. If you get denied, just keep applying or call someone on the phone and try again. Be
0 N7 d$ Y& A/ ]* ~persistent. Also, getting a personal recommendation from someone who is already an active affiliate
0 S! [! ?% Q! Yfor the network can be helpful.1 ~6 w( }) N& q7 E9 J- S& D6 J
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate7 k7 f6 U8 a3 [: j
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network* l! w& [6 d& Q2 [+ b% X8 u3 k
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know4 A3 K1 E, c( c! ~7 e0 U0 ]+ u
people can open a lot of doors as far as networks are concerned.
- u" e1 t1 I6 |$ s; d% AAfter You Join a CPA Network0 S& A; `4 u- H/ I4 y% O0 r
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
# J2 c+ I3 I; C( e' F; b6 t9 zand make an attempt to get to know them a little bit.1 c' [/ G2 Q! ~ {! d
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
5 h T9 G* _$ iweight in gold. Start feeling them out from the start and try to get to know them. Once you get
& O- C" V" [) i# ] j7 F1 M h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 48 s: j1 a# W+ y! h8 c. @$ b- c' \
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout0 I9 N" l! L2 s1 l# k/ A
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
! y2 u0 i6 E: t. C! a' P- N$ y1 @1 Vemail.& t' p- C$ i" R: ^1 l2 q
For more helpful info about dealing with affiliate managers, check out:% O4 k' L7 p8 t: k- A
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
. x" k8 ]/ `; M* F# shttp://www.mrgreen.am/affiliate- ... iate-managers-want/
( E1 ]& M6 @' w1 t; p# z$ t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
( }$ c% ~$ Z! v9 \Set Up Web Hosting* S# y& _4 Y3 }% x( i
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
9 Q, G% w- Y0 I w4 ~about internet hosting. In general, you get what you pay for with hosting. When you use a shared
K' R1 Q2 W" q. K" j, Qhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with+ r% ?" f8 G- B# n
whoever else is on the same server as you.
' Y6 i+ T' m5 w# O: j8 e5 hSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
+ l+ e# ^2 B% ^# g, S4 M6 d* lenough that the visitor can't close the window before your pop up is even shown. You have about 3$ C, x" X$ L/ f5 o/ f3 D4 T, d
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
. a* W# `7 E" GTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a4 Y U3 v+ z6 b) m- y& _. \
house full of roommates (hosting customers).
. e- [) H# U" i; W3 U2 m! X$ fIn shared hosting, this is like having roommates where everyone has no specific designated area inside) t, G: w1 C# s; G- G r6 @* [+ M
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
. s' c+ y0 @, t# C) j, u6 E8 Sfit.; c7 e8 @5 V* z, M/ D* ~( W# t
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than! l$ x5 n0 z- f: G8 {$ G
the rest of the roommates, by virtue of simply needing more space and resources to accommodate8 S0 {8 P v0 N, N0 o+ u: M
their food. Everyone else's food in the house has less space to take advantage of.7 R$ R1 r. V# w0 ^/ {
If you have less server resources to take advantage of, your ability to serve popups will slow down. For0 o) \% M8 f7 Z& L+ P& `, W7 @" F" ?
any type of hosting this is a bad thing, and especially while running PPV traffic.4 Y. o& s, F3 V9 P6 t
In the case of a virtual private server (VPS), everyone in the house has their own designated space$ ?- m& g7 U9 v$ o$ N( \
inside the fridge to put their food, and other roommates can't come into that space. The server is* N! O" F9 J, `5 d: X/ \6 l* n
partitioned, so that each customer can only use a specific amount of resources at any given time.
6 i1 a3 v ~1 m ^: }' yA dedicated server would be like having the whole fridge to yourself. All of the server's resources* T7 s: Q$ g! S- S( Z, W( f; V2 C4 }
belong to you and no one else can use up those resources. This makes it possible to serve much more2 m2 m, w, i) ]+ \0 a- f' X
traffic, faster.
: l2 M. L/ P, S( T" Q3 h9 F9 DAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
7 W# h1 R- s2 nAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
% f3 Y: f3 e4 a# b5 s% dhere:: ?' s: a2 ~& l. ^) J
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-3 L+ F& ?7 F( I/ x: e
VPS&highlight=hosting
- a1 O5 h. r2 Z. n$ D- t7 B0 SDedicated-Hosting-vs Shared-Hosting# s! o" |8 c l/ Z
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-0 R1 C: t! }3 K
Hosting...Your-thoughts
7 Z+ d8 O% D1 n4 _) J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 63 E3 x. m7 E) v! M& U4 n, c4 A
Hosting Providers for PPV
% C& X% n. S/ bBeyond Hosting
* A& C# A/ H( S: P- dhttp://beyondhosting.net/5 Q4 `* Y+ F7 D7 t k! R+ ?& x& b
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
D/ x2 Q- u1 n4 B$ B; h( G% a8 e3 Nreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when# q: d( E' | [ Y8 V2 J* P, w" b
direct linking with PPV. Also, these guys provide great support.2 }+ A# n# }! T* `; c- l3 o* f' R
Prosper202 Optimized Hosting. X2 v1 Z6 B( r/ U
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
/ @9 m" M. L4 D6 {( Z2 b, }+ yCPVLab Optimized Hosting
5 E9 P: n. c1 J6 |4 ghttp://beyondhosting.net/CPVLab-Hosting/
' T. D m/ c/ x- K& w3 k6 h" N9 T/ cDomain Names for PPV. M/ k& {; J: U/ C
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is4 J) T* M0 A2 i2 F# [7 K9 A1 {
where you're going to host your tracking software and your landing pages if you decide to make them.
7 q# O ?' F" U- m4 NOftentimes people wonder if they should have a specific domain name or a generic one. One generic,) \7 }( _- s" K$ m2 r$ l) d
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
0 T( J7 Z9 @. i8 g.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a8 S) {% u4 T$ w( Q
term or build a whole website.
. t+ C# u: e- Z; zAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
' \1 U/ {) ~, I4 o n8 Qtracking software on your domain. This is really important, because it is necessary to track your9 e8 F: a4 K* K
conversions down to keyword level so that you can optimize your campaigns. Without proper
( o+ k$ `; w/ S$ H# ~/ etracking, it is impossible to know what is working and what isn't.
3 C5 C$ Y: z7 w' U$ oTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software0 E( d% {4 k Y- c# a
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.5 F |9 Z9 y5 h) ~5 l0 g& M4 H& H
Prosper202
* W) c) q* Q. P, \% z" Vhttp://prosper.tracking202.com/apps/
- L/ m; S q9 l( jCPV Lab
% \+ k5 S8 M, ^- f& r0 Z& Yhttp://cpvlab.com/
$ U# g# G) D/ d& P! p6 I I$ GCPVLab Help Videos6 ~, B7 B4 C' } `* I; c
http://ppvlab.com/oweiw/oiurw/vdm.htm
' v; g$ w8 n" P" i% t* J a3 BAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
1 l6 i0 l0 [* o& i Y! u% ?3 Lindustry standard.& R( E# T/ C# U- b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7. X2 J7 W% z1 _* `+ a% T+ A0 O
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from7 _' z. [" r/ }0 a& ^0 c) P
good support if you have problems with your installation.
# }, m. T+ q& B" e7 A( MTracking 202) [9 X: T1 {0 {( o8 E1 @/ X, a
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
W- |1 S2 V3 ]) e, Y7 Vcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
( B& |! z! _. K! ?) q1 x) {area.$ O+ g" u2 Y p
If you choose this option, keep in mind that your tracking software, one of the most important parts of6 n! U* T$ V. U
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
5 m4 Y, k, M7 Y& \4 ]- ?) pinterface, and their hosting.
# g0 y1 Y# Q/ W/ V1 m: vAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords7 R6 U9 d8 E' q/ j7 a D2 B
and targets which you are bidding on. Leaving this up to chance in order to save money could9 y6 o# p' a% c* S
potentially leave you open to huge risk if someone else caught on to what offer and keywords you8 I. ~. g9 ?& g5 J
were using.
$ C9 W& t; J( vChoose An Offer0 |% X G3 E6 U. o# `# |+ s! G8 a+ u
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to., Q8 a5 t# K& S( B
Lesson on Offer Selection8 B2 ?* c: n4 a' ~+ Q, @
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
$ C- F+ a8 U6 @" PIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.1 A. ~/ _. n2 `* K
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using: l4 u5 B( n0 {
LeadImpact as the traffic source.. q- b3 u6 i3 A0 r+ W& U9 ~
Now the best way to learn how to put all of this together is to just get started. For some variation in6 X: f/ t3 k: S Z
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked% @1 m& g* ^) j& y" n
campaign.' A! O4 Q+ `2 k1 I
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
/ @+ i7 c* H) J& \9 B8 E6 w2 upage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says; N- b/ G! ^1 a: m, K% F
that all traffic is accepted.
) @, D2 C7 d [' ?: f. |5 SFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
9 ]) Y; B, H _5 vThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can2 [. ~1 ~, V, z6 X
get creatives like banners or images specifically for the offer.( i+ Z& q/ o, G4 W' ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
}9 h+ ~# \. i) ]2 DBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
- w9 B6 y$ F# M# {track my keywords. Without doing this, it isn't possible to see what's converting.
- @# D9 l7 J" T$ e# W qIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:* B+ J3 Y0 W! D( l( _: v4 I7 g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 99 h% i( C, y$ x: M/ _
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
& t# \; f" d4 ^6 {/ Z( ?) dbottom of the page:6 T& ]1 j/ \) T/ m1 M1 w2 E" l- M- v
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
2 y/ n8 C/ |# ` q9 @Click on the offer → pixels → Add a new pixel and this comes up:
0 l6 f3 F% o+ v% N% l0 V$ nMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL; b! e( g* _* `8 P
from your software into the box that says 'Enter URL of image to load'.8 F- \- m7 t$ R' n. s- o. r
Once you do this, it should look like this:5 v+ |1 b7 y: ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 107 o- X8 u2 u+ i( l, z
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
& i, m5 X5 f' i- ]4 e, ~# RNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
6 a0 M* w0 W: o1 E/ |/ v% O( XProsper or CPVLab.% d7 ^" Z# r" r0 R1 ^
& r* F1 I- P) e4 z
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发表于 2012-12-27 18:47:17
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