来自techcrunch的消息， 狗爹godaddy 今天收购了一家于2011创立于MIT的 start up company1 @* L0 {/ [, M. _6 u: J+ ~
5 @4 s' h# k+ E% n* h这家公司可以说是和 Godaddy 在业务上没有任何的关系，从这一收购我们可以看出 Godaddy 也在改变公司的策略，开始面向small business customers+ t$ s2 }( B$ A8 \- c
# b. ?4 `5 z1 x: Z+ f2 U( Q光靠 domain 和 hosting 业务， GD 估计还得赔不少。公司业务的多样性，才能保证公司的整体长期健康的发展。希望GD 的这一转型，能够走得更远！6 L, r. n9 D! S' w
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GoDaddy is acquiring San Francisco-based local business data provider Locu, the companies are announcing today. The startup, founded at MIT in 2011, is currently being used by over 30,000 businesses, largely restaurants, as well as spas, salons, and other local businesses like accountants, law services, photographers, home remodeling companies, and more. Locu helps the businesses get their unstructured data into more structured formats, so they can then promote and share it with other services via Locu’s platform, including Yelp, YP.com, Foursquare, TripAdvisor and Facebook. 3 X6 {9 Y2 V. XTerms of the deal were not disclosed, but Locu and GoDaddy had been working together since May, when GoDaddy first integrated Locu’s Website Builder, which allowed businesses an easier way to create, manage and update their menu and services from either web or mobile.2 W. i" o; X( q$ O6 n
“Locu epitomizes what GoDaddy is all about – both companies are hell-bent on helping the ‘little guy’ thrive on the Internet,” said GoDaddy CEO Blake Irving in a statement. “Locu is comprised of amazing technologists who have taken the very complex problem of helping small businesses ‘get found’ wherever consumers are looking and are solving it through elegant, technology-based services.” : f* \6 b- B5 k/ uThe startup’s goal, explained co-founder Rene Reinsberg last year, was to take the “messy, distributed data sets” that can’t be easily understood through more automated means, like web crawlers for example, and add structure to that data through a combination of both machine learning and crowdworkers. Locu employs a team of workers who are trained in how to use its special markup language to tweak, correct and adjust the data after the machine-learning side of the system picks it up from around the web. 4 z4 e! N, Q0 a2 ]Initially, Locu targeted the restaurant vertical, specifically restaurant menu data. It later began expanding into other local business verticals to collect their data, including price lists and specials, and began partnering with third parties to make better use of that data online. Once data was in Locu, merchants could claim their profiles then post changes, updates and deals, which would then be synced around the web to other services, like Yelp, OpenTable, TripAdvisor and elsewhere. Businesses could also add their Locu data to their own websites via WordPress or with just a few lines of code. ! C1 ?+ t- \. }8 y' M8 L7 uJust this month, the company announced it was opening up its publisher platform, making its data available to all third-party sites, without the need for them to access its API.8 Y# p U @3 B9 {( ]5 G. U) k) C
Though Locu has more than 30,000 businesses who have claimed their profile, the company also claimed to have data from “millions of businesses” in its database, including specific details like hours of operation, address, services lists and prices. The benefit to Locu’s system over that of other data providers is that of the speed with which it can serve updates. Historically, providers update feeds once a month, week or day, Reinsberg said earlier this spring, “the concept here [with Locu] is to have a real-time functionality…That’s where we need to be headed anyway because today a lot of searches are happening on mobile phones so they’re immediate – you’re looking for something right now.” 9 \$ ^, O6 Z5 p: ?+ t# v' z# ^! bLocu had $4.6 million in outside funding, following its spring 2012 Series A led by General Catalyst Partners, with participation from Lowercase Capital, Lightbank and SV Angel, as well as angel investors, Naval Ravikant, Babak Nivi, Quotidian Ventures, and Matt Ocko of Data Collective. 3 z. q+ O) g* u+ F* j1 D- `" dGoing forward, the company will continue to work within GoDaddy to help it reach the hosting company’s small business users, while still operating out of its San Francisco and Cambridge, Mass.-based offices. The company’s current employees and founders are all joining GoDaddy, and it’s hiring now to grow its team at its new home. ' ?& ~ ?. X# i; ^ sGoDaddy has been focusing on helping its business customers this year. The company acquired a mobile website-building startup called M.dot earlier in 2013 as another way for it to offer its small-business customers a one-stop shop for all their online activities. ! g) M7 K! ^' {, g+ c/ }1 c K+ L! S7 Q& }! c5 H! ^6 O Crunchbase2 F- ?% P7 `; z3 D/ Q4 m+ D
GODADDY.COM
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Company:GoDaddy.com 0 N" Z+ e) M1 O7 _7 W$ w MWebsite:GoDaddy.com % c% A u2 T7 O$ q% o: [5 sLaunch Date:1997- g3 N$ j( q: Q4 w- S! F* ]! p2 z& E# J
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Go Daddy is the Web’s top platform for small businesses and offers everything needed to to grow and manage an online presence, from domain names and website builders to complete eCommerce solutions. The company has earned a place as the world’s #1 ICANN-accredited domain registrar by delivering world-class products at competitive prices and supporting them with industry-best service, delivered 24/7/365. Go Daddy is the world’s largest domain name registrar and Web hosting provider * More than 54 million domain...% T9 }7 _! R1 p- m2 k, _
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Website:locu.com ( F( F3 N, E. O) c: O: CLaunch Date:2011 5 M k2 K/ f! Q2 rFunding4.6M . ^+ @0 Y" O" `& f! @3 e : y) F' Q# X, F7 d' n: P' ^Locu helps local businesses be found. When businesses add their street address, phone number, hours of operation, and menus / service lists to Locu, Locu gets them on the map in front of over 200 million potential customers online. Instead of having to use multiple sites to manage their business listings and showcase their products and services, businesses can update just once with Locu, and Locu will publish changes in real-time to their web and mobile sites... 2 s$ q3 {7 |; l1 ^8 @ . m. C1 B' @' o Y( U5 `来源：techcrunch
发表于 2013-8-20 06:44:56
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4.6M
发表于 2013-8-20 08:19:23
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