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以下节选自STM推广邮件：
Native Ads will account for 74% of US display ad revenue by 2021, according to an estimate by the business insider. That’s no surprise when you see that users (especially Gen X, Gen Z, and millennials pay 53% more attention to native ads compared to regular banner ads.
That is why Pushground has decided to launch this proven format. You can continue to scale your performance on the same trusted network with Push Ads, In-page Push, and now, Native ads.
To help you further here are a few secrets to success to running native and push ads.
Automatize! Using features like Pushground’s automatic rules, you can easily set up auto-optimization for all your campaigns saving you valuable time and allowing you to successfully manage more campaigns at once.
Copywrite: Use emotion to bring your ads to the next level. Test angles that are about the deeper reason behind your offer or product. Taking example a financial offer, don’t just write about the money you can save but instead about what you can do with that extra money.
Use predefined whitelists: Always test new campaigns on predefined whitelists before scaling. Pushground makes this easy by providing predefined “to start” whitelist and a “to scale” whitelist of their best performing placements by vertical.
High Bid Low Budget: Because of the competitiveness of the native market, you may not get the most valuable impressions if you start with too low of a bid. Always test new campaigns with above-average CPMs.
With the global COVID-19 situation starting to normalize and quarantines starting to end, take advantage of the current traffic prices to be ahead of the curve as businesses start to bounce back.
发表于 2020-6-4 17:16:31
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