YouTube Marketing: The Ultimate YouTube for Business Guide

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YouTube Marketing: The Ultimate YouTube for Business Guide
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" Z0 t" N) E" OYouTube is a video-driven social media network that, since its launch in 2005, has become a dominant way people stream video online. Owned by Google, which bought YouTube in late 2016, the platform is now responsible for 11 percent of all global video traffic, second only to Netflix. Currently YouTube has more than 1 billion users, and more than half of all views come from mobile devices.

8 }2 T2 C+ U  R* I! BThe dominance of YouTube means businesses now have an opportunity to establish and groom their brand through interactive videos that can build followers. YouTube offers users their own channels they can use to develop and execute their marketing strategy. Another way companies can use YouTube is to advertise on video content that streams on other channels besides their own.
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, z% }% h, V9 U% N2 M  JUsers don’t need an account to view videos, but an account is needed to upload and share videos. Taking advantage of what YouTube offers companies requires a deep understanding of all its features, how to optimize your individual channel, how to groom followers, what’s needed to advertise on other channels, and what you need to do to monetize your channel to grow profitability.
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: T) [- E8 u- x# t6 tBelow is a step-by-step guide to using YouTube for your company. In one day you can launch your channel and get the world engaged with your brand!

( J" H: c8 |: P. d* v5 VHow to Optimize Your YouTube Channel

More views of your YouTube inevitably means more revenue. That means you need to optimize your channel to maximize views in your ongoing effort to build brand awareness. Ways to do this effectively include:
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Design a Compelling YouTube Channel Home Page
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& ]  J8 p5 p: j2 }3 G/ UYour home page is the first thing people see, so it needs to make a good impression. Take time to build a professional home page that encapsulates what your channel is about.
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This means:

*Choosing a compelling profile picture.
You want one that is clean and easily identifiable
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! M5 H- K& ^7 U*Upload channel art.
At the top of your channel home page is the header image. Add your channel schedule and personalities to the artwork.

*Select a channel trailer.
The trailer, which autoplays when someone visits your channel, is your channel’s elevator pitch and could be your only chance to gain or lose a subscriber. Aim for a 1- or 2-minute video that tells people what your channel is about and make the trailer content fun and interesting.

: |6 x7 Q4 M4 b% h) E  d*Create playlists.
! k* n9 K7 k- x# n  D' J& x  `# GOn the home page, you can feature playlists of your best work and each playlist can appear in a different section, with up to 10 sections.

8 H( i* z, i0 b9 P% j*Add featured channels.
Featured channels appear on the right side of your channel home page. When you include friends’ channels and/or other channels you enjoy, the featured channels list will create a connection in people’s minds and in the algorithm between your channel and these featured channels.
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! _  D) C& s, K*Create an about page.
: P7 f9 m0 X4 uYour About page is accessible via a tab on your YouTube channel home page. On your About page, include a short, persuasive description of your channel and focus on the first few sentences.

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