自从matomy media group收购mediawhiz以后，已经过去几个月了。这家美国知名的marketing agency开始走上了品牌统一化的道路。 " M$ ^3 n+ @% j 9 ?, S5 x- w0 S! s. Pmonetizeit 和whitedelivery将不会存在，取而代之是一个统一的名字 MediaWhiz，我觉得母公司的名字更为霸气。 + w! M$ A2 Y3 @( }+ w ' {+ w+ X4 o; H m% k 1 N6 x2 l' F0 R y. ?! C . A5 M0 E3 B$ y& U7 R4 vThis is good news for the performance marketing industry. We have been saying for the last two years that the industry can not expand to its potential unless the huge numbers of affiliate and CPA networks consolidate into a few big, competent and credible players. Online and mobile marketing still has huge growth ahead as TV moves online and worldwide audiences become more connected. Performance marketing can lead the way in monetizing these opportunities but only if the networks involved have global scale. MediaWhiz and Matomy Media Group will be watched closely by their competitors. Expect to see others follow the same path in the next 12 months. " m" B+ p+ a+ C' [: B4 i; M
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发表于 2013-7-2 16:16:34
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