Vertical is a large part of the industry, something like a category … for example DATING. So the business that is based on dating sites or dating apps. Another example could be APP INSTALLS, so the mega business based on smartphone and tablet applications that you can download from Google Play or the App Store.
And a NICHE is like a small category within a vertical, so in case of dating it would be : 大人/mainstream dating or even more niched based on interests or demographics : sports dating, dating for asian people … In case of the App Installs example, the niches could be games, utility apps or more niched as to strategy games, password keepers …
There is a lot of verticals and niches that you can choose from.. |