Scott Richter 是我最尊敬的 CEO， 没有之一。 他的访谈很具有代表性。 他带动了整个Colorado州的online/affiliate marketing , Q) L& F# W4 t+ ` * K' V( e& R. Z% lScott 应该说是 US affiliate marketing 的标志性人物
Lots of CPA networks are struggling—why is that? % A, L; O$ n( w h; S
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The industry is very hard right now. Most networks do not have a lot of cash on hand so they are on tight financial budgets, and advertisers are paying slower and slower a lot of times. It makes for a hard combination. Also, a lot of the big traffic sources have died off over the years as more people go from web to mobile to surf the net.
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Where do you see the future of the affiliate industry?0 t- T; U# C0 ~8 y
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There will be very bumpy roads, that’s for sure. I think that networks need to own some of their own offers as well as be able to generate internal traffic some how to keep advertisers steady with new users daily. It’s also important to adjust to the face that the web is shrinking and that mobile is the new future. The advertising opportunities are not the same like from a computer when someone can easily fill out large forms and make purchases much easier. # W) g3 M. Z; x) n6 ]3 K+ J
发表于 2013-6-13 04:45:00
发表于 2013-6-13 05:59:03
发表于 2013-6-13 20:55:45
