# u; e$ n% L/ R- l7 P1 d7 D1. Get a visitor to click (to go to another page, on your site or someone else’s) [让浏览者点击跳转到另一个页面，可能是你的网站之外] ( `7 V& @4 ^: y* B$ \1 ?1 F1 \ / a, x, t5 e) ?3 Q4 S$ J2. Get a visitor to buy [让浏览者购买]; R+ z4 F$ W6 Q5 V
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3. Get a visitor to give permission for you to follow up (by email, phone, etc.). This includes registration of course. [让浏览者允许你跟进服务，例如email,电话，通常这包括一个注册的流程]3 c& \' O8 {$ Q" x
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4. Get a visitor to tell a friend [让浏览者告诉他的朋友] + a4 v5 J$ T; w7 Z* y' U, x% I/ ^3 I
5. (and the more subtle) Get a visitor to learn something, which could even include posting a comment or giving you some sort of feedback [这个可能是比较微妙的，让浏览者学习到些什么，甚至让他留下评语或反馈] 6 t, n, R& s( C4 p: c. g: }3 m/ |) V3 u; y
所以你要做的事情就是尽可能优化你的Landing page（网站中的每一个页面），让你的浏览者能够更愿意做这五件事情中的一件事，最多两件事。(如果你真有办法让浏览者做得更多，当然更好) / f/ i$ z/ M) s1 C/ g; i3 ~* H2 d: h
“Landing pages are not wandering generalities. They are specific, measurable offers.”
发表于 2013-1-3 02:40:27
发表于 2013-1-3 14:32:32
