, O* L8 h! t( O& U1. Get a visitor to click (to go to another page, on your site or someone else’s) [让浏览者点击跳转到另一个页面，可能是你的网站之外] $ ?5 _- ?! K8 Y$ x f$ N0 \3 ]9 |4 d3 d1 e
2. Get a visitor to buy [让浏览者购买]4 p8 A7 U2 Q& O+ k8 G* ^3 g7 m
3 ^6 ?' l4 K8 x5 { c: ?; N3. Get a visitor to give permission for you to follow up (by email, phone, etc.). This includes registration of course. [让浏览者允许你跟进服务，例如email,电话，通常这包括一个注册的流程]; h$ Z: A0 K6 \+ A
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4. Get a visitor to tell a friend [让浏览者告诉他的朋友] . b' t# K2 w2 l% m+ o- t* K& \ [' W$ z% I% A- e
5. (and the more subtle) Get a visitor to learn something, which could even include posting a comment or giving you some sort of feedback [这个可能是比较微妙的，让浏览者学习到些什么，甚至让他留下评语或反馈] ' }% y/ l( B4 Z4 B6 x3 r8 c ! J" o. k3 o, ?) P所以你要做的事情就是尽可能优化你的Landing page（网站中的每一个页面），让你的浏览者能够更愿意做这五件事情中的一件事，最多两件事。(如果你真有办法让浏览者做得更多，当然更好)/ i: N3 k: ?" k% `' G; y. {9 B/ X
6 ?0 K% N, D7 H9 h“Landing pages are not wandering generalities. They are specific, measurable offers.”
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发表于 2013-1-3 02:40:27
发表于 2013-1-3 14:32:32
