一、如何选择合适的mobile offer
首先需要对offer类型有所了解:
1、Mobile Lead generation
此类是传统web的lead gen搬到mobile终端设备,如dating,贷款,edu等,但不看好,估计以后会以pay per call的形式出现,因为需要用户输入很多资料,手机输入不方便,直接电话沟通是最快捷选择。
Description:
Conversion flow:
1. The user is on his/her mobile and sees the banner and CLICK it
2. The user is redirected into our Landing page (made up of one-image).
3. When they CLICK on it they get automatically subscribed to our services. (This is where the pixel fires)
4. The user gets redirected to the welcome page.
Carriers Accepted: All(Personal, Claro, Movistar and Dtac give the best results)
Traffic allowed:
Adult (only Adult campaign allowed)
Incentivized
Keyworder/SEM
Mobile Traffic
Push
Social
Mediabuyer
Key wording (Adwords)
App traffic
Target devices: iPhone Android Smartphones Blackberry Feature Phone
Restrictions:
Wi-Fi and Internet Traffic forbidden
Avoid PCs traffics and Opera Mini traffics
The campaign must focus on WAP traffic providing of WAP Gateways of Carrier