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发表于 2013-3-31 09:01:34
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User Mike in adsense forum get response from adsense support:
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- p6 A3 U% b8 ]4 a8 ]/ t"""Thank you for your email.
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0 x/ _, \5 U! d2 |7 h0 l) e- `On Friday 9th, a change went out that removed the arrow button (Nessie) from the text ads appearing on about ~5000 publishers websites. These publishers possibly intentionally or unintentionally have ad implementations that mislead users as measured by the rate of accidental clicks. For these publishers we will continue to serve ads but we have removed the arrow button. These changes are meant to optimize the experience for advertisers, publishers and users alike. Some of these publishers may see fluctuations in their CPCs, CTRs and/or RPMs from smart pricing due to these implementations. , d: J# H/ \. m
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We have put together this FAQ:
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Q. Why is the button no longer on my website?
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" z9 L6 M& x2 f# e% p1 r' F- zA. Our systems have determined that some ad elements in text ads implemented on your site are not performing well for users, advertisers, and/or the publish network, therefore, the arrow button may not display on your ads moving forward. Different ad elements may or may not appear in text ads depending on what is deemed best performing for users, advertisers, and publishers. We believe these changes will encourage advertisers to spend more on the network, and lift earnings for our publisher clients in the long term.
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w; H2 S/ L; Q- [Q. Why was the button removed from all the pages of my website? " m! c7 L" e$ ?/ C. B" X! M
) G/ F* N. b" O4 B% L" n9 ]A. Our systems have determined that some ad elements in text ads implemented on your site are not performing well for users, advertisers, and/or the publish network, therefore, the arrow button may not display on your ads moving forward. Different ad elements may or may not appear in text ads depending on what is deemed best performing for users, advertisers, and publishers. We believe these changes will encourage advertisers to spend more on the network, and in our publisher clients in the long term. 5 p4 t6 H/ u2 ?6 I( _* G; V2 K
# x" E7 W; n: C$ E7 xQ. Why has my CTR gone down?
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A. Clicks/CTR are largely a factor of ad type, ad rendering and ad placement amongst others. Depending on the performance of an ad unit we may change how ads are rendered to prevent accidental clicks. You may want to check your ad implementations as they may be causing users to take unintended actions. Please see How you can help to prevent invalid activity for more. ! b4 e0 `' }8 N e
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Q. Why has my CPC gone down?
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& b: y ^' j! l- g4 b; e0 i: n4 Q. nA Many factors determine the performance of an ad including CTR, CPC, user intent, advertiser ROI, and others. While we can抰 draw specific conclusions about your site, in general our algorithms are designed to optimize and reflect the value users and advertisers are receiving from specific ad placements. * J8 b8 a; _, _7 k9 J
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Q. Why has my Revenue/RPM gone down?
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1 g9 _5 d7 b9 \A.. Many factors determine the performance of an ad including CTR, CPC, user intent, advertiser ROI, and others. While we can抰 draw specific conclusions about your site, in general our algorithms are designed to optimize and reflect the value users and advertisers are receiving from specific ad placements.
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! Z7 r6 y" N. n9 q2 R! B8 @1 LQ. Can I do anything specific to get the button text back? ! v- _' M0 I3 u4 T" _- P& y# N" N
: Z8 ]# z# F! g- A dA. No. While we can抰 draw specific conclusions about your site, in general our algorithms are designed to optimize and reflect the value users and advertisers are receiving from specific ad placements. This can change over time and may or may not include additional ad elements like the clickable button.
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4 f( r8 p* x* I8 j8 I5 p: b; UOur internal team is working on this now and will have more information on the network wide impact of these changes.
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: {8 H+ p% B% o0 r6 }" u$ O9 }Thank you for your understanding. "
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发表于 2013-3-31 08:54:19
楼主
发表于 2013-3-31 09:01:47
发表于 2013-3-31 09:15:35
300X600的巨型广告
发表于 2013-3-31 09:23:12
