水货#作为Affiliate的入门级IT知识

不知名野花

       Hi大家好，Mobidea很高兴又和大家见面！Mobidea是一家来自欧洲的联盟，目前我们主要专注在CPA CPL CPS领域，几乎涵盖了各种类型的offer/smartlink，比如成年人, Gaming，Dating，Leadgen, Nutra, Gambling等都是我们所专长的，平台上的offer都是直客的单子，我们也有自有的inhouseoffer,部分类型只要提供LP我们还可以为大家定制offer，系统是自研系统，有24/7 中文客服支持，起付金额为100/300美元，为大家提供更好的offer和为广告主带去优质的流量是我们一直的愿景和追求，希望大家多多支持！

  想要成为一个成功的affiliate，你会需要很多的知识和技巧，事实上，各行各业的人都可以成为成功的affiliate，当然，如果是设计师或者是IT达人出身的话肯定会对这一工作有很好的帮助，如果就IT方面来说，哪些知识是入门者需要了解的呢？

1. 明白这个行业是如何运作的

  你可能听说过一些有经验的人把各种术语说得头头是道，比如通过使用IP地址，DNS, IPV系统来获得更多转化等等，可能你自己会一头雾水，没关系，我们下面会一一讲述。

  比如你接收到一个文件，邮件，或者是在加载一个页面，或者是其它的在网络上的操作， 你 都都会发送和接受许多数据，服务器会将这些数据发送到指定的地方。其中就TCP/IP就协议就起到很关键的作用。 TCP/IP指的是传输控制协议/互联网协议（Transmission Control Protocol/Internet Protocol），它是让互联网正常运作的法则，IP 系统是地址系统，每个电脑都有一个特定的IP地址，所以不会婚礼。

  每个网站还会有指定的唯一IP地址，这些是通过另外一个协议来分配的，叫做DNS（Domain Name Server）域名服务器来完成。

  如果IP地址是你的家庭地址，那么TCP就像邮编号码一样，它为所有的数据指定固定的路径，同时他们还保证了所有的服务器能够互相通联，所以适当的服务器才能处理你对应的需求。

  当然，这些内容都非常的复杂，除此之外还有很多协议，比如FTP（File Transfer Protocol ）文件传输协议，它能够为你和服务器定义好路径。P2P （peer-2-peer）点对点技术可以在传送文件的时候，选择性地绕过服务器，将文件直接送到其他的电脑去。

2. 搜索引擎的重要性

不管你是用谷歌，雅虎或者必应，还有很多小技巧帮助你的搜索工作。现在的搜索引擎已经变得非常智能了，自带很多小工具。学会使用搜索引擎自带的搜索优化工具会对建立网站有很大的帮助，能得到更好的排名，得到更多的流量。可以多了解SEO的相关知识。

3. HTML和图像处理

  如果能了解掌握HTML和图像处理的只是的话肯定对跑offer有很大帮助。HTML是网页的程序语言，掌握每一种标签的话都可以更好的建你的网站，市面上有很多这种工具，可以直接预览效果，所以不用下载或者安装任何东西。其实知道一些很基础的东西就够用了。

  如果你不是个设计师，那知道一些简单的图像处理的知识就可以了，比如photoshop，能够更好地设计自己的网站，素材等。Photoshop是个很棒的软件，而且也有试用期，另外还有一些别的软件，比如GIMP and Paint。还有另一个很重要的东西是网页设计工具，比如WordPress也是很好用的。

4. 域名和主机

  如果要建一个网站，那还需要域名和主机这两样东西，这个网站http://lifehacker.com/5683682/five-best-domain-name-registrars可以给你建议一些好的域名。另外还可以看这些网站： Godaddy, Namecheap, and Gandi。Namecheap是性价比比较高的一个，不过要记得使用隐私保护选项，因为当 你注册域名的时候，你所有的个人信息比较容易泄露。

5.其它一些重要的东西

  另一个很重要的东西是选择一个正确的联盟，学习如何分析你的流量，如何spy别人的素材，如何建立自己的网络圈子，学会向别人学习，这些对成为一个好的aff也起到很关键的作用。

  希望这些入门的基础IT知识能对大家有帮助。

  在这里祝大家元旦快乐，2017年收获多多，身体健康，开心快乐。

  么么。

习惯奔跑

小么么，你得写一个关于tracking的帖子才能吸引眼球哦。。

例如，什么是tracking，主流的tracking有哪些，如何搭建一个tracking，针对tracking要选择什么样的服务器，目前性价比比较高且适合入门级affilaite主机服务商有哪些，saas和selfhotsting的优劣，如何科学的在tracking上建立一个campaign。针对不同类型的offer是三日化数据还是七日化数据。这样才能吸引人哦。。 咱们元旦约吗？

不知名野花

习惯奔跑 发表于 2016-12-31 01:43
小么么，你得写一个关于tracking的帖子才能吸引眼球哦。。

例如，什么是tracking，主流的tracking有哪些， ...

道理我都懂，你好像很专业的样子，来讨论下？

hbklove8

唉，这是在育儿吗？ 希望将来能看到你深入的分析问题

五味

好深奥，能讲些操作实战上的东西吗， 怎么开始干？

iwitsky

o be clear, the 6 Week Affiliate Mastery Challenge is a completely separate offering to the STM forum and as such will not require you to be a member but will have it's own price tag.

Want some juicier details? OK OK I'll oblige... here's a cursory outline of what the 6 week programme:

Week 1:
Day 1: Many aspects of AM covered + some practical tasks. You'll learn about the various entities involved and will start setting up a tracker, server, business website, will join an affiliate network, etc.
Day 2: Introduction to the different media channels, ad types, major traffic sources and how user intent is a critical underlying factor.
Day 3: Verticals and offer types.
Day 4: Different bidding modes and commission models.
Day 5: The affiliate marketing tool kit. Here you'll be run through all the tools you need to start campaigns on the right technical and creative footing.
Day 6 live delivery: A short recap of the week, Q&A and a live run through of setting up a website, hosted email, etc.

By the end of week 1 you will have a cost effective setup that makes you feel like a real marketer, and to the outside world, a reputable business. You'll be comfortable with a number of design and technical tools and will have a good overview of the various entities that operate in this space.

Week 2:
Day 1: Shallow dive on Facebook as a traffic source. A cursory overview of FB to demonstrate some of what we learned in week 1.
Day 2: Split-testing and tracking. How to do it, why it's critical.
Day 3: The maths of affiliate marketing and lead generation, statistical significance. Let's be honest: this is hard for 99% of people. I'll help you demystify and practically implement it.
Day 4: Angles and conversion psychology.
Day 5: Brainstorming angles. Learn how to sit down and pump out ideas - both silly, amazing and stupid.
Day 6 live delivery: we will set up a direct-linked campaign on a Mobile DSP and go through the basics of configuring a campaign on any traffic source, checking tracking, etc.

By the end of week 2 you will have a much better grasp on tracking fundamentals, maths, angles/copywriting and will deploy a test campaign after brainstorming angles. You'll learn how real marketers test angles. Consider this an angle bootcamp!

Week 3:
Day 1: Analysis of weekend data, then market research.
Day 2: Introduction to funnels, lead quality and the role of landing pages.
Day 3: Introduction to Muse and lander creation. Let's pump out some landers!
Day 4: Technical setup and tools. The apocalypse (kidding!). We roll out a VPS server, buy a domain name, and get things ready to upload a live landing page. If you suck with this sort of stuff, pay close attention to this day.
Day 5: Confounding variables and what can affect your campaign performance.
Day 6 live delivery: Campaign setup on an RTB-based platform. I'll run you through getting a campaign up to use that pimp lander you made a few days ago.

At the end of week 3 you'll be rearing to go. Whoa there tiger! We'll be unleashing you next week when you start crafting and deploying even more campaigns on another traffic source. For now, you'll roll out a campaign to test your lander and provide practice drilling down into landing page data.

Week 4:
Day 1: Analysis of campaign tracking and real user monitoring data.
Day 2: Introduction to a large scale traffic source.
Day 3: Further discussion of a large scale traffic source.
Day 4: Elements of your campaign to test and how to prioritise these.
Day 5: How to better understand your market and sell to them. We go over various tools and tactics to leverage in your campaigns.
Day 6 live delivery: initial research and live set up of another campaign. We will go through the creation of a campaign from start to finish. We'll go over best practices for the traffic source.

By the end of week 4 you will be pumped. You will roll out a well-designed campaign that will collect data over the weekend. From here on out you'll be sharpening your skills and refining your campaigns.

Week 5:
Day 1: Discussion of data from campaign. Where to go from there, nuances and how to optimise.
Day 2: The science of AM. That's right, science. This was inevitable.
Day 3: Productivity techniques and time-management. We'll talk about how to streamline your workflow. We'll even talk about outsourcing!
Day 4: Brainstorming and research. You'll be tasked with launching yet another campaign. Let's build experience and reinforce your knowledge!
Day 5: We will talk click loss and why you should split-test networks. Common misunderstandings will be resolved!
Day 6 live delivery: guest call with industry expert on topic TBD. I won't tell you who will be in this slot... but they will have an attractive accent.

By the end of week 5 you'll be comfortable deploying campaigns on virtually any traffic source and will have a firm grasp on testing methods as well as how to “keep calm and process data”.

Week 6:
Day 1: Discuss campaign data so far + ways to squeeze more out of campaigns. This week may be cut a little short with STM London around the corner, we shall see. If so we will condense the content into a few days only.
Day 2-3: Case studies on various traffic sources by guest presenters. Likely not live this round but Q&A will be actively manned!
Day 4: Other traffic sources, emerging markets and crazy ideas/studies.
Day 5: Where internet marketing is heading and how affiliate marketers fit in. Consider this a Zeitgeist-ish lecture. We'll reiterate what you should be focusing on to be succesful in 2015.
Day 6 live delivery: wrap up

以上是去年或者前年 STM 的一个教程，从这个思路你可以自己慢慢摸索。丰富技能。

不知名野花

hbklove8 发表于 2017-1-12 14:04
唉，这是在育儿吗？ 希望将来能看到你深入的分析问题

说实话这篇文章选得不太好，下次争取发些干货吧，sorry

不知名野花

五味 发表于 2017-1-16 18:05
好深奥，能讲些操作实战上的东西吗， 怎么开始干？

希望接下去能和大家再深入分享更多干货知识。

不知名野花

iwitsky 发表于 2017-1-17 11:11
以上是去年或者前年 STM 的一个教程，从这个思路你可以自己慢慢摸索。丰富技能。 ...

这不是我Zeno大神的帖子么！

iwitsky

不知名野花 发表于 2017-1-18 20:16
这不是我Zeno大神的帖子么！

感觉这个还是有一些启发性的，从步骤上来说。

不知名野花

iwitsky 发表于 2017-1-18 21:06
感觉这个还是有一些启发性的，从步骤上来说。

恩，好久没和他聊了。

332111011

这些我都懂 就是不知道业务