After giving feedback to quiet a few campaigns. I've noticed some trends. Most affs prioritize their split tests like this: 7 b) E! z( _0 I: u+ i0 t g(很多aff会进行A/B Test 像这样) ' C3 `* v" e0 p( J( d: c , D! V8 P X# \2 M- |( Y. E N$ n, h C5 Q
- make a couple of ads. (做个夫妻图片的广告) / L7 ?# v5 X! g0 D9 \4 M - make one lander/angle. (使用一个lp,一个广告角度)9 z1 ]# _" d+ s* h- j! ]
- check results. (检查接结果): T7 R+ n8 e- Y9 M1 X5 |$ n+ V& C
- split test a different lander titles. (A/B test 不同lp的标题) Z3 x( R5 U. i1 W# y2 B v6 b
- split test lander images. (A/B test 不同lp的图片)& b, X8 e* o5 O$ Z/ l1 c
- check results. (检查接结果) % Z* y. V+ D, g - make a few more different ads. (测试更多的广告(同一个广告类型的广告)) ) x4 _. K! A, F" m - check results. (检查结果) / n( K% f% q# `& N9 B& I# G& } - split test call to action buttons on the lander. (A/B test lp上的call 按钮)# j: \1 ?+ T) p& _
- check results. (检查结果) 5 v0 G' _" m5 C( p" Q $ |2 i8 ]2 s' v' D1 y % y; S9 O7 D' N+ O) K) PUsually by that point affs would either pack it in because they aren't profitable, or will be happy that they are profiting and try to spend more. (通常aff 会放弃因为没有赚钱,或者是非常开心,盈利加大投入)" s9 s% Y% ?* t M: q" u* y
I'm not saying that strategy is completely wrong... (我不能说这种策略完全错误) ! c2 z' p/ d4 v& c " J# J) T. X+ D: n# {% d$ x( j
However a strategy that has worked very well for me goes a little like: (然而有更好策略 想这样) 0 a' _5 y5 j8 d+ d; B1 u/ a 1 N5 u7 }2 T t8 I: X3 h- make a few ads. (制作一个少量广告) 1 }( f; T8 }: [) M4 F; u - make one lander/angle. (制作一个lp,一个广告角度)0 C: [4 g0 M, ^ O. [- u- T
- check results. (检查结果)) D( ~( k, S' [! J! \! u% y; p
- If profitable or break even, if losing split test with a different angle. (如果策略保本或者盈利,不要放弃测试别的广告角度)$ @7 l; Q& F U
- check results. (检查结果): T6 g( L; G% t& v0 G% n1 t& ~. j% a
- make a few more ads. % i2 U) p7 @' E3 q/ Y, N% f