After giving feedback to quiet a few campaigns. I've noticed some trends. Most affs prioritize their split tests like this:2 L; S( c( k6 j% c
（很多aff会进行A/B Test 像这样）( H# I$ |8 d* y1 U; U: A2 F0 z
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- make a couple of ads. （做个夫妻图片的广告）* G6 n- |3 E) [
- make one lander/angle. （使用一个lp，一个广告角度） " G/ p% P. _8 R' {* r0 O0 l - check results. (检查接结果)9 J" P, \. W" x/ Z( r; [* l0 {% j
- split test a different lander titles. （A/B test 不同lp的标题）3 p' ?2 S! V5 [9 E" s$ L& h" U3 q0 W
- split test lander images. （A/B test 不同lp的图片）+ c6 z9 x- ^1 L+ ?8 b0 y
- check results. (检查接结果) 9 P% |' E) h$ G: G$ g - make a few more different ads. (测试更多的广告（同一个广告类型的广告）) 8 B5 Q# a. g2 k8 b& v4 N+ l - check results. (检查结果) / P7 c& X1 k- H( m6 S - split test call to action buttons on the lander. (A/B test lp上的call 按钮) ! r5 F Y4 I" p) Y: J7 V/ X - check results. (检查结果)4 q6 H6 F8 J0 O& n
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Usually by that point affs would either pack it in because they aren't profitable, or will be happy that they are profiting and try to spend more. （通常aff 会放弃因为没有赚钱，或者是非常开心，盈利加大投入）: }( m# _- u6 [8 h% Z" I: f0 N
I'm not saying that strategy is completely wrong... （我不能说这种策略完全错误） " T9 V$ p5 g4 w; L/ x3 k3 V 1 u) [! _' ]7 J% l$ f- s# ]; w
However a strategy that has worked very well for me goes a little like: （然而有更好策略 想这样）7 E/ C" D! k# R9 R
+ o# |/ D3 w3 N" t, w m- make a few ads. （制作一个少量广告）& H# T8 ]4 S/ f: A' M
- make one lander/angle. （制作一个lp，一个广告角度）/ ~/ }0 e1 ~+ J' o6 g- J3 ]
- check results. （检查结果） ' L: I; o3 |2 E9 C5 o+ Y( x - If profitable or break even, if losing split test with a different angle. （如果策略保本或者盈利，不要放弃测试别的广告角度）8 Z. D% D9 g( Q5 S: f' p
- check results. （检查结果） % j/ ^; U4 p$ q$ M/ g - make a few more ads. & N! G: Y/ ?6 v/ ^9 u6 c3 K; B8 r6 Y0 [
发表于 2013-3-12 01:47:02
发表于 2013-3-12 07:12:17
发表于 2013-3-12 08:57:30
发表于 2013-3-12 08:58:31
虽有错误但值得鼓励。
发表于 2013-3-12 12:14:49
发表于 2013-3-12 15:22:10