After giving feedback to quiet a few campaigns. I've noticed some trends. Most affs prioritize their split tests like this: " j4 F) u1 O9 H. O; ~2 y A（很多aff会进行A/B Test 像这样） . E# F- I! T% ?: _ [2 T$ v! V , _5 {1 p, e" l5 X* P9 Y7 Z- make a couple of ads. （做个夫妻图片的广告） . g9 L2 N4 d7 [* A, |+ b5 z9 L1 s - make one lander/angle. （使用一个lp，一个广告角度） 2 B% h. x8 p9 \7 R6 e. W - check results. (检查接结果) - }4 D/ F( C/ o- K - split test a different lander titles. （A/B test 不同lp的标题）% D+ i% B6 [0 O) o/ I( H
- split test lander images. （A/B test 不同lp的图片）+ R/ u5 s, h H4 W
- check results. (检查接结果) p9 ^2 |) m7 U/ C6 }) s
- make a few more different ads. (测试更多的广告（同一个广告类型的广告）)" u- [5 x' |& _* x& O
- check results. (检查结果)" T/ ~) G. g ^9 E
- split test call to action buttons on the lander. (A/B test lp上的call 按钮) 7 y, m0 _+ @! Q6 ` - check results. (检查结果) & {$ z6 ?& X" o: L ! f& X* X' {* q7 l& N A J9 U7 k3 e; c' p. x$ |
Usually by that point affs would either pack it in because they aren't profitable, or will be happy that they are profiting and try to spend more. （通常aff 会放弃因为没有赚钱，或者是非常开心，盈利加大投入）1 [/ S7 z) ~, U; ]. ?
I'm not saying that strategy is completely wrong... （我不能说这种策略完全错误） : ~& e+ N% B, L% W, l 5 l% w% V7 Q" K7 k6 h' M6 {
However a strategy that has worked very well for me goes a little like: （然而有更好策略 想这样） 9 @! o: Q9 p6 y* L $ `& X8 `3 I- T) }6 G- make a few ads. （制作一个少量广告） ' V6 r3 ^* u5 {& s* X1 O - make one lander/angle. （制作一个lp，一个广告角度） x, u( s8 \/ c1 H9 _$ }
- check results. （检查结果）0 n' \: t! W4 ?
- If profitable or break even, if losing split test with a different angle. （如果策略保本或者盈利，不要放弃测试别的广告角度） 8 M7 s2 K- `8 m) M# D6 Q: { - check results. （检查结果）9 r" A9 j8 \( i0 H) N% E: P/ e
- make a few more ads. 1 X0 D0 S$ l0 i4 U% F% L% ^8 Q! u, T2 e
发表于 2013-3-12 01:47:02
发表于 2013-3-12 07:12:17
发表于 2013-3-12 08:57:30
发表于 2013-3-12 08:58:31
虽有错误但值得鼓励。
发表于 2013-3-12 12:14:49
发表于 2013-3-12 15:22:10