After giving feedback to quiet a few campaigns. I've noticed some trends. Most affs prioritize their split tests like this: : b/ n( g+ ^- g9 Y* |1 S) X' q(很多aff会进行A/B Test 像这样)9 v7 y! ?2 _5 P% O
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- make a couple of ads. (做个夫妻图片的广告)- R- a" W( ^1 D! Z' v, v
- make one lander/angle. (使用一个lp,一个广告角度)' z! s0 M+ H! F7 {, Y0 j0 u, U8 a
- check results. (检查接结果) j3 W; G+ x+ X- F8 T- p9 G8 |; U& K
- split test a different lander titles. (A/B test 不同lp的标题)6 `3 `0 \5 c! r( M. ` I' S
- split test lander images. (A/B test 不同lp的图片) ( e/ I% _, q! | - check results. (检查接结果): E3 o O6 n- N0 N, D
- make a few more different ads. (测试更多的广告(同一个广告类型的广告)) - J6 T2 _; N. s3 R0 h. c - check results. (检查结果) 7 _: `% t$ J8 B& z; w8 q: V$ V - split test call to action buttons on the lander. (A/B test lp上的call 按钮) ! ?- p5 U2 Z3 @0 o& @% J: ?% O( J - check results. (检查结果) % F! G6 D2 G. _( L* O 8 d; N5 \0 J; P1 w0 H; p0 C9 e: g# l$ `1 @; z0 E
Usually by that point affs would either pack it in because they aren't profitable, or will be happy that they are profiting and try to spend more. (通常aff 会放弃因为没有赚钱,或者是非常开心,盈利加大投入)7 n! _5 S3 s0 b) B: P! {; L8 ^
I'm not saying that strategy is completely wrong... (我不能说这种策略完全错误)4 B) m% I3 {; ^! K% L: ^: |
2 [5 }, E, Q5 v9 Z5 ~& Q2 KHowever a strategy that has worked very well for me goes a little like: (然而有更好策略 想这样)" T; `" n# L4 K$ t; [1 X/ }
& f& f* w$ x7 [1 V5 P- make a few ads. (制作一个少量广告). h* J) ^3 W. c5 S" z9 T
- make one lander/angle. (制作一个lp,一个广告角度) " z& R$ Q, q* L l3 k - check results. (检查结果) ; Y+ n W! ~( I& F - If profitable or break even, if losing split test with a different angle. (如果策略保本或者盈利,不要放弃测试别的广告角度)' j" e% Q) q( i
- check results. (检查结果) ; ?' k- ^' H, V- H! [% f - make a few more ads. 7 c7 m* d# t: M. T# L
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