After giving feedback to quiet a few campaigns. I've noticed some trends. Most affs prioritize their split tests like this: : b/ n( g+ ^- g9 Y* |1 S) X' q（很多aff会进行A/B Test 像这样）9 v7 y! ?2 _5 P% O
$ C' n& p) X* x! U; M/ o% i
- make a couple of ads. （做个夫妻图片的广告）- R- a" W( ^1 D! Z' v, v
- make one lander/angle. （使用一个lp，一个广告角度）' z! s0 M+ H! F7 {, Y0 j0 u, U8 a
- check results. (检查接结果) j3 W; G+ x+ X- F8 T- p9 G8 |; U& K
- split test a different lander titles. （A/B test 不同lp的标题）6 `3 `0 \5 c! r( M. ` I' S
- split test lander images. （A/B test 不同lp的图片） ( e/ I% _, q! | - check results. (检查接结果): E3 o O6 n- N0 N, D
- make a few more different ads. (测试更多的广告（同一个广告类型的广告）) - J6 T2 _; N. s3 R0 h. c - check results. (检查结果) 7 _: `% t$ J8 B& z; w8 q: V$ V - split test call to action buttons on the lander. (A/B test lp上的call 按钮) ! ?- p5 U2 Z3 @0 o& @% J: ?% O( J - check results. (检查结果) % F! G6 D2 G. _( L* O 8 d; N5 \0 J; P1 w0 H; p0 C9 e: g# l$ `1 @; z0 E
Usually by that point affs would either pack it in because they aren't profitable, or will be happy that they are profiting and try to spend more. （通常aff 会放弃因为没有赚钱，或者是非常开心，盈利加大投入）7 n! _5 S3 s0 b) B: P! {; L8 ^
I'm not saying that strategy is completely wrong... （我不能说这种策略完全错误）4 B) m% I3 {; ^! K% L: ^: |
2 [5 }, E, Q5 v9 Z5 ~& Q2 KHowever a strategy that has worked very well for me goes a little like: （然而有更好策略 想这样）" T; `" n# L4 K$ t; [1 X/ }
& f& f* w$ x7 [1 V5 P- make a few ads. （制作一个少量广告）. h* J) ^3 W. c5 S" z9 T
- make one lander/angle. （制作一个lp，一个广告角度） " z& R$ Q, q* L l3 k - check results. （检查结果） ; Y+ n W! ~( I& F - If profitable or break even, if losing split test with a different angle. （如果策略保本或者盈利，不要放弃测试别的广告角度）' j" e% Q) q( i
- check results. （检查结果） ; ?' k- ^' H, V- H! [% f - make a few more ads. 7 c7 m* d# t: M. T# L
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发表于 2013-3-12 01:47:02
发表于 2013-3-12 07:12:17
发表于 2013-3-12 08:57:30
发表于 2013-3-12 08:58:31
虽有错误但值得鼓励。
发表于 2013-3-12 12:14:49
发表于 2013-3-12 15:22:10