After giving feedback to quiet a few campaigns. I've noticed some trends. Most affs prioritize their split tests like this:/ z5 d! |7 M7 J$ s% g
（很多aff会进行A/B Test 像这样） ; J% e5 Z5 l. @ 6 U" {* F. W1 ~+ V# ?- make a couple of ads. （做个夫妻图片的广告） ' M; @7 I/ n. R, e3 q, e - make one lander/angle. （使用一个lp，一个广告角度） - G. Z( x8 `7 J - check results. (检查接结果) 0 W4 M# |/ H5 L, A; |" d4 [' H8 q - split test a different lander titles. （A/B test 不同lp的标题）3 Z# F2 y; Q/ j) O7 j, M
- split test lander images. （A/B test 不同lp的图片）8 W/ h- [; e$ J# G5 ^1 H
- check results. (检查接结果)9 F! A/ i+ w1 e5 }5 I: E
- make a few more different ads. (测试更多的广告（同一个广告类型的广告）) - ], b/ d9 `( o; ^1 v - check results. (检查结果) 3 V. _' x; f! j/ u. J( e - split test call to action buttons on the lander. (A/B test lp上的call 按钮) 3 p( j* o) W/ ~' U. V) O - check results. (检查结果)2 N* M* Z. C7 |9 ]& r8 l6 I1 g
- S/ C( H+ ?" K% C. B6 s& i9 B( {8 C) L7 r
Usually by that point affs would either pack it in because they aren't profitable, or will be happy that they are profiting and try to spend more. （通常aff 会放弃因为没有赚钱，或者是非常开心，盈利加大投入） " i+ u' @- l4 `6 BI'm not saying that strategy is completely wrong... （我不能说这种策略完全错误） ( t8 ] X0 k- ] ( h' \5 A2 R7 N: F6 i
However a strategy that has worked very well for me goes a little like: （然而有更好策略 想这样） % I" a, M) d7 @ - F+ d& T4 z- R ?5 x! k5 i& n- make a few ads. （制作一个少量广告） / p1 {' I) Y6 t - make one lander/angle. （制作一个lp，一个广告角度） 4 t- K+ O# H: k! a0 ] - check results. （检查结果） 4 ?6 L7 s* n5 ?' ?, Y s - If profitable or break even, if losing split test with a different angle. （如果策略保本或者盈利，不要放弃测试别的广告角度）8 C! ^! p2 f4 Y! `! U6 L. r
- check results. （检查结果） ^/ L) Y# g \( ~# t- E9 ?
- make a few more ads. |/ I L5 n& X" A
发表于 2013-3-12 01:47:02
发表于 2013-3-12 07:12:17
发表于 2013-3-12 08:57:30
发表于 2013-3-12 08:58:31
虽有错误但值得鼓励。
发表于 2013-3-12 12:14:49
发表于 2013-3-12 15:22:10