After giving feedback to quiet a few campaigns. I've noticed some trends. Most affs prioritize their split tests like this: 1 C8 H! d( n6 f: ?) R9 [（很多aff会进行A/B Test 像这样） 7 e H/ n6 F# m6 a1 c4 ] / w% Y! I) c2 h# g* G- make a couple of ads. （做个夫妻图片的广告）( m4 m4 |) d, c3 W$ e6 d3 [
- make one lander/angle. （使用一个lp，一个广告角度） 0 M7 H: p& ~% ]0 z8 A - check results. (检查接结果)1 C$ G& n8 y! {8 n& h
- split test a different lander titles. （A/B test 不同lp的标题）. A; {0 N& l5 [" V/ V- r
- split test lander images. （A/B test 不同lp的图片） * ~ }0 ]. [ ?' z$ _; f. P- p) m - check results. (检查接结果) : a0 ~/ ]6 t' i" U" |) q - make a few more different ads. (测试更多的广告（同一个广告类型的广告）) % H; a9 A) J) j6 e- d" f1 Q - check results. (检查结果)9 K! q& g) `9 x$ d( @/ M
- split test call to action buttons on the lander. (A/B test lp上的call 按钮), m6 V& ?3 q& _
- check results. (检查结果) + M; b0 y/ ^$ G i9 P 3 L( _: r$ f( `% `% y
* D8 ~( e4 S( A; O: D LUsually by that point affs would either pack it in because they aren't profitable, or will be happy that they are profiting and try to spend more. （通常aff 会放弃因为没有赚钱，或者是非常开心，盈利加大投入） 3 {* l( [8 L9 {8 h' l! |I'm not saying that strategy is completely wrong... （我不能说这种策略完全错误） % R3 f& a/ ^7 R2 S3 n" F 6 x% u. a5 O% e- `
However a strategy that has worked very well for me goes a little like: （然而有更好策略 想这样）; f% O/ h( ?" Z, ~
' I4 _8 }8 ^. a u5 j5 R- make a few ads. （制作一个少量广告）3 ]2 Z/ s c3 O* e- |7 P" b& v2 w
- make one lander/angle. （制作一个lp，一个广告角度）6 b' C/ m* C0 I) C3 I4 H% W4 e
- check results. （检查结果） $ A/ ]# j# `% n - If profitable or break even, if losing split test with a different angle. （如果策略保本或者盈利，不要放弃测试别的广告角度）" X. y/ o4 e W# J
- check results. （检查结果） 7 n" p- D& c4 B& ?) v& ~ - make a few more ads. 6 f4 }1 j% o* w4 P: t* y1 `6 D0 f& F1 b0 ]' U- C/ w
发表于 2013-3-12 01:47:02
发表于 2013-3-12 07:12:17
发表于 2013-3-12 08:57:30
发表于 2013-3-12 08:58:31
虽有错误但值得鼓励。
发表于 2013-3-12 12:14:49
发表于 2013-3-12 15:22:10