After giving feedback to quiet a few campaigns. I've noticed some trends. Most affs prioritize their split tests like this:6 a3 z$ p& Q9 l5 e8 _) ?7 @
（很多aff会进行A/B Test 像这样） 1 B; T3 b: ~5 u# f 9 ~0 p! _% r6 f$ b. w- make a couple of ads. （做个夫妻图片的广告） w7 L/ J) f7 C% Q( U; e
- make one lander/angle. （使用一个lp，一个广告角度） ! ~, ?0 @# U3 Q7 N! V+ V" ~ - check results. (检查接结果) V! ]. ]# D& l% {+ o2 R% t- H3 |+ v - split test a different lander titles. （A/B test 不同lp的标题） ( c! f, b; O: M/ s - split test lander images. （A/B test 不同lp的图片） 5 J% s1 ?8 Z; ^* o - check results. (检查接结果)4 x1 M* X H7 l) r
- make a few more different ads. (测试更多的广告（同一个广告类型的广告）) * z1 w |2 W1 |$ M7 U- }$ w - check results. (检查结果)0 l7 I6 a; Q5 l* W: C* n* p2 q
- split test call to action buttons on the lander. (A/B test lp上的call 按钮) - ` i4 o$ i v - check results. (检查结果)( r: h% B2 M4 b% x
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- N. c$ ~/ S" P2 o9 G0 K9 _& n7 A( B: J
Usually by that point affs would either pack it in because they aren't profitable, or will be happy that they are profiting and try to spend more. （通常aff 会放弃因为没有赚钱，或者是非常开心，盈利加大投入） ; I$ l; b/ v' d; [I'm not saying that strategy is completely wrong... （我不能说这种策略完全错误） 7 X2 t0 K6 y3 p" x # t- e" F# r) W- N9 Q7 [However a strategy that has worked very well for me goes a little like: （然而有更好策略 想这样） 7 m6 k# C s: j" {3 s: J3 l7 @ " t8 o1 w) I( ?9 `. B! A5 E
- make a few ads. （制作一个少量广告）1 n5 d6 o, k, e/ F1 n
- make one lander/angle. （制作一个lp，一个广告角度）/ B( N9 s) L4 H, n5 f, a
- check results. （检查结果） 8 P. l7 h) K1 P6 v; H5 O" Y - If profitable or break even, if losing split test with a different angle. （如果策略保本或者盈利，不要放弃测试别的广告角度）" a* i2 ~9 u1 { D
- check results. （检查结果）7 f/ X# p" O( e! U4 f0 P" i# A
- make a few more ads. ' _+ y' T5 o7 j2 F, C( T4 J9 m) e9 F0 ^4 i( p/ Q2 m; Y5 u
发表于 2013-3-12 01:47:02
发表于 2013-3-12 07:12:17
发表于 2013-3-12 08:57:30
发表于 2013-3-12 08:58:31
虽有错误但值得鼓励。
发表于 2013-3-12 12:14:49
发表于 2013-3-12 15:22:10