After giving feedback to quiet a few campaigns. I've noticed some trends. Most affs prioritize their split tests like this: & |3 j. {+ d, H0 H. f6 U（很多aff会进行A/B Test 像这样） # t$ k) W, y3 H! w/ W4 l , K. E! _2 |/ {0 v$ l# s5 i- make a couple of ads. （做个夫妻图片的广告） * H i2 O6 H, R; Q. G0 j - make one lander/angle. （使用一个lp，一个广告角度）) ~8 O8 O6 s3 k, `4 e- L
- check results. (检查接结果) ! R. ]/ l7 ^& `% H% X% P }8 {4 }6 w - split test a different lander titles. （A/B test 不同lp的标题） + t8 x1 l3 @5 K8 H3 i3 k2 A - split test lander images. （A/B test 不同lp的图片） & L' j# ?7 ?- O8 q# i- B" G8 E - check results. (检查接结果)- M N2 A3 U4 X
- make a few more different ads. (测试更多的广告（同一个广告类型的广告）) : g/ y8 b4 L5 C; y9 T# @* s - check results. (检查结果)4 O1 n: ?2 g3 z4 Z( R
- split test call to action buttons on the lander. (A/B test lp上的call 按钮): ]' W& P6 o1 a7 z8 q# Z
- check results. (检查结果)7 g m" X6 k! Q5 V# D- _
5 t# C4 h7 H6 @4 ^ m: s 5 V/ v/ |. {2 LUsually by that point affs would either pack it in because they aren't profitable, or will be happy that they are profiting and try to spend more. （通常aff 会放弃因为没有赚钱，或者是非常开心，盈利加大投入）8 g3 m; w+ Y2 \' a0 I9 m% c
I'm not saying that strategy is completely wrong... （我不能说这种策略完全错误）' m; P$ R) A3 o# j5 z
- Q r+ ^% m- C' x) {However a strategy that has worked very well for me goes a little like: （然而有更好策略 想这样） P( e. [9 `/ m, z
( g( k; I7 m2 s
- make a few ads. （制作一个少量广告）# \/ c: d4 l3 M; S/ O/ e8 m
- make one lander/angle. （制作一个lp，一个广告角度）& }9 q' j- P( q$ e( M( H- q
- check results. （检查结果） 7 \7 d0 f9 p" d8 f( R - If profitable or break even, if losing split test with a different angle. （如果策略保本或者盈利，不要放弃测试别的广告角度） , M9 p- y( a+ r" ^ i - check results. （检查结果） _. x0 T3 F. {
- make a few more ads. $ o$ f0 o+ t/ ]# z. M# H
发表于 2013-3-12 01:47:02
发表于 2013-3-12 07:12:17
发表于 2013-3-12 08:57:30
发表于 2013-3-12 08:58:31
虽有错误但值得鼓励。
发表于 2013-3-12 12:14:49
发表于 2013-3-12 15:22:10