After giving feedback to quiet a few campaigns. I've noticed some trends. Most affs prioritize their split tests like this: 1 s( |0 a# X3 r& t8 k: [（很多aff会进行A/B Test 像这样） . g8 c& u6 G& d) L8 c1 { 5 p0 ?1 C) ^% y# S
- make a couple of ads. （做个夫妻图片的广告） Q8 H5 a6 k7 [! L) `7 `4 ~ - make one lander/angle. （使用一个lp，一个广告角度） 8 r% {" W! \* p, u; U0 d - check results. (检查接结果) 2 [3 D1 H6 ]/ l7 r - split test a different lander titles. （A/B test 不同lp的标题） . p$ X) H5 u% N* o% M& }% Y - split test lander images. （A/B test 不同lp的图片） * t2 a$ t7 K7 L( T( O/ S% [ - check results. (检查接结果)$ @0 }2 d2 e {0 t! h' W
- make a few more different ads. (测试更多的广告（同一个广告类型的广告）)4 ^, {5 ]+ t7 p/ i
- check results. (检查结果)7 [; L( x2 e& E% v0 {3 Q& D+ a2 o
- split test call to action buttons on the lander. (A/B test lp上的call 按钮)" s& Y5 }2 W# N! }% C1 {
- check results. (检查结果)7 k& P9 h( B2 l K) C
4 n& j8 B" k/ S( q$ d ' @7 Q1 I3 H8 w6 yUsually by that point affs would either pack it in because they aren't profitable, or will be happy that they are profiting and try to spend more. （通常aff 会放弃因为没有赚钱，或者是非常开心，盈利加大投入）; u6 x8 c" d% u. @; X5 V1 d, O
I'm not saying that strategy is completely wrong... （我不能说这种策略完全错误） , Q6 N2 Y( E$ N( u 4 c& h0 r9 P( P" ?9 k) YHowever a strategy that has worked very well for me goes a little like: （然而有更好策略 想这样）5 n; I0 j' L' ^2 @" W
9 J4 v( l6 Y( k1 a, t% k; L6 N0 z- m- make a few ads. （制作一个少量广告）# S2 j; W/ m8 {8 d6 o1 q; [
- make one lander/angle. （制作一个lp，一个广告角度）& b( U/ [2 V. F2 O& v
- check results. （检查结果） + {, k, Y; S& b0 ?( e! ~$ l, ^+ z - If profitable or break even, if losing split test with a different angle. （如果策略保本或者盈利，不要放弃测试别的广告角度） 9 E3 R' T/ V1 ?, {- Q - check results. （检查结果） 6 Y9 [) _' C& N+ {. l9 I - make a few more ads. : {+ b- }+ f3 y' k+ c/ y j! Z& A' t" {9 s. M( R5 G2 F
发表于 2013-3-12 01:47:02
发表于 2013-3-12 07:12:17
发表于 2013-3-12 08:57:30
发表于 2013-3-12 08:58:31
虽有错误但值得鼓励。
发表于 2013-3-12 12:14:49
发表于 2013-3-12 15:22:10