网上搜了一下,warriorforum的回答,大概意思也是流量限制,估计广告商自己也要测试广告的效果,然后再根据效果和预算来提高或降低 offer cap,不知道这样理解对不对?请各位大神指点对错 c7 Z3 V; s# C5 s/ v( Y, g 2 [6 Q) e, c/ N. @$ a! m' eA lead cap is the amount of LEADS you can generate in ONE day. Say a dating offer had a cap of 200 then you can not send more than 200 leads on the front end in one day until they seen how they converted on the back end for them. once they are able to check lead quality they will usually lift the cap.