AdvertCN - 广告中国

 找回密码
 立即注册

QQ登录

只需一步,快速开始

Binom
 谷歌+Bing+TT+MSN官方代理 
⚡️按条S5代理⚡️静态⚡️独享⚡️5G⚡️最干净<Wifi住宅+5G移动>IP代理指纹浏览器,就用AdsPower
Mediabuy⚡️玩家开户首选【鲁班跨境通-自助充值转账】FB/GG/TT❤️官方免费开户Affiliate 全媒体流量资源⚡️
Taboola/Outbrain /Bing⚡️一级代理开户投流-7*24h❤️人工在线【官方】❤️搜索套利广告开户独立站⚡️开户投放
DuoPlus专注打造跨境电商云手机E.PN 虚拟卡BINOM TRACKER 60% OFF!比Adplexity还好用的Spy工具
MediaGo+Taboola+Ob开户百度国际MediaGo⚡️让产品狂奔全球百度国际,高点击转化,快速放量百度国际MediaGo,独家原生流量
ADPLEXITY + ADVERTCN7200W全球动态不重复住宅IP代理虚拟信用卡+独立站收款全球虚拟卡, 支持U充值
Facebook 批量上广告尤里改 - FB 稳定投放免费黑五教程(持续更新、欢迎交流)FB 三不限源头 - 自助下户充值转款
各种主页、账单户、BM户(优势)⚡️个人户,bm户不限额,账单户一手BM分享户不限额9Proxy ⚡️ $0.04/IP, 无限带宽
FB二三解0.1元一个虚拟卡|PTM星际卡FB专用虚拟卡Google、Bing官方总代  联盟流量开户
FB账号资源/稳定靠谱/运行5年啦FB开户代投/三不限/白名单fb耐用号0.01一个fb账号官方合作商
搜索套利开户❤️Bigo/Kwai/MediagoFB资源,账单户,分享户,国内一手FB企业户BM户账单户源头广告位出租
查看: 37346|回复: 30

[讨论] 分享一篇测试offer的流程【价值1000$不为过】

  [复制链接]

12

主题

212

广告币

284

积分

初级会员

Rank: 2

积分
284

社区QQ达人

发表于 2016-10-8 16:18:34 | 显示全部楼层 |阅读模式
本帖最后由 plsd2012 于 2016-10-8 16:22 编辑
% s( l; E6 e$ i# h; @) Y! o" ?; X5 }- I9 a2 i: [& Z) M
好久没来论坛了,今天分享一篇offer的流程,是业内大牛Malan在他的私人forum分享的,看过以后感觉他的测试方法很系统化,值得借鉴。我就懒得翻译了,悄悄搬运过来分享给大家,希望对新手朋友有所帮助,老手就可以略过了。
8 f& C4 J# V* N$ ^6 V" D1 r3 N
( m8 J$ z: H0 `! i4 C一个好的offer是盈利的基础,所以测试offer是aff大部分时间在做的工作。如果能有自己的一套测试offer的流程,不但能把损失降到最低,还能尽快测出好offer。可以参考Malan的测试方法,并结合自己的budget情况,适当调整。他是拿Native流量源举例的,任何流量源,任何联盟,任何vertical,都可以参考。
# s4 M$ `1 O$ g7 ?% c7 L. X3 \) K" U) v$ Z, M/ U
----------------------------------. M. L9 Z$ x( Q  s# m0 p0 f7 ~
图片挂了,懒得传了,不影响理解上下文。: j6 Z7 N* ~3 @% N7 @
2 O/ r8 H7 n" P: [0 L- G6 y! O
The Beginning / 3 Campaigns, T6 A( h1 b2 {# T  V

# e7 e, J# j5 R  n/ w3 x3 ^When I test new campaigns I like to start by testing 3 campaigns at the same time. These will be 3 campaigns that I find already running on the traffic source.3 M5 M/ l: X" E; w' r7 E# {; d
2 s  s4 H; Q  X8 I6 Y
For me, this is much faster and more efficient than going through the entire process 3 times to find a winner.
% G0 c! J+ J# |* W9 f; b* G& M9 h, t
Imagine spending 3 weeks testing Campaign #1 only to find it doesn't work, then spending 3 more weeks on Campaign #2 to find that it doesn't work and then finally getting to Campaign #3, which works... but it took you 6 weeks to get to it.
- c  [3 j* ~4 b  X# V9 o3 w
3 {6 N2 _% D' F/ `6 Z. b8 ~Testing 3 campaigns at once saves you all that wasted time. So take 3 campaigns that are already live on the traffic source and we'll quickly see which campaign gets the best reaction.# J$ {# h, ]8 N) B3 Q" {

1 O. u: `# ^4 b) P' sIn this example we're going to test Auto Insurance, Skincare Product and a Golf Swing VSL.& Z: t2 U, m/ I

1 v) i* D! s: m; V- ^: J- R! A. d' EEach campaign will be made up of 3 ads. These can be made up of:
- z8 `7 }( X; |% [
  • Two ads being used by others, and one of your own.
  • One image being used by others and two of your own.
  • Three being used by others.
  • Three of your own." ]+ ?' N- P; I- d8 a' K
I prefer to mix my ideas with existing ideas. (Either option #1 or #2)# s% B& B( t0 x9 N

0 V" c) S5 Q: D# {9 ^3 ]Here is what the 3 ad groups look like. (This example uses one headline/body copy but you could definitely test different headlines/body copy in each ad if you wanted to.)' D# v+ r3 f1 k( D5 b' e

4 f- e; i6 p. e3 H( Y6 ?[img]http://madsociety.net/forum/attachments/step1-gif.197/对不起,我们不允许远程图片. 请将图片上传到论坛
& ]1 P1 D% W) [4 C  H! s" Y; u; r* f2 A4 Q7 }
Each campaign will use one landing page for now. Preferably one that is proven and being used by others on the traffic source already.
3 L0 k2 W" Q/ @' u. s2 i6 n. C4 j9 r' ]) A8 o. l0 J  R
(If it's a direct link campaign, you will obviously not be using a landing page)6 c/ h# Q$ V4 L# Z, S, K; t
' R  x7 L' ~1 M/ `+ ~3 s
Each campaign gets a budget of 1x it's offer payout. In this example we have
% ^7 b6 M; W# C! s3 Z
  • Auto: $6 payout - $6/day budget
  • Golf: $25 payout - $25/day budget
  • Skincare: $40 payout - $40/day budget4 R) |: X* K$ C; j& s; O9 r' |$ y
Run these 3 campaigns for 3 days.
% ?* u: e! n& z2 p1 q! Z  V$ c
4 @1 K: u$ I4 e0 q' NAfter 3 days, choose the best campaign based on performance.5 I( C: t" I; j( Z
) x" a5 I3 l6 M9 P2 F5 z4 U
There are 3 main performance indicators# e% V1 e1 ~) ^
  • Ad CTRs
  • Landing page CTRs
  • Conversions
    ! g% A% Q( C5 m1 h2 T2 b
Whichever campaign does best on those metrics is the one you'll want to go for., A# u. G: v( J' F

9 i4 z( R% s3 {! K+ b9 U; F* gExample Results after 3 days:
8 W" B* B7 {3 k# s8 F
  • Auto: $18 spend, .95% Ad CTR, $12 revenue = -33% ROI
  • Golf: $75 spend, .35% Ad CTR, $0 revenue = -100% ROI
  • Skincare: $120 spend, .14% Ad CTR, $40 revenue = -66% ROI
    , g3 Z0 A- V' _1 V6 v2 E! w
You have to be brutal here. Don't worry about "maybes" or "what ifs" or you'll end up trying to run all 3 campaigns at once. The Auto Insurance campaign had the highest CTR and the best ROI. That's it." M# s! j! E, n( P) `- |

; z/ v9 J# ~$ J) B3 Y( X8 sPause the 2 lowest performing ad groups.
+ l$ ?: g' B8 v) R- s/ v' A; D
9 k9 c; h- X+ k8 P; ?Now we know that we are going to run Auto Insurance because it got the best reaction from the traffic source. This campaign will now be getting a daily budget of 3x offer payout.
3 E3 O$ h7 B# K7 p( p. g2 T1 p  t# y
Next - we'll move to the 3-step optimization process, with all steps based on the number "3".
1 B( C1 J& S/ c3 y: W: n- s9 V! N8 A/ ?9 Q
$ x. t( x' b/ vStep 1: Launch Campaign
% F' z2 q8 g) `: @4 l4 _8 d
' U  I+ J" I# ~+ rIn the first phase of the campaign my goal is to see which ad image and angle are going to get the best reaction.
. l) r% S4 \+ w; J
& x, }% c' E' k1 N6 cRemember, there are 3 kinds of reactions. Ad clicks, LP clicks and conversions.
% F4 y9 `5 y1 l9 C; V0 D
0 H4 ~" u+ _8 d( ]# K  n2 C( CNote: This first step could definitely result in a big loss of money. It's important to know that before you launch, that way you won't be disappointed and quit after the first 3 days.
5 y3 v# q+ P  o7 B9 C9 }6 ^  t
* D' u% ~0 b- Z/ tHere's the "3" campaign launch setup:
1 p9 d; ?' K0 S( Y
  • Create 3 ad groups with 3 ads, each with a different angle
  • Set the budgets to 1x offer payout per ad group
  • Run the ad groups for 3 days
    ( I8 ^5 |& h5 A0 R2 G
Here's what it looks like:
: r- f/ S7 X0 b/ T. a3 s& Q% ?5 @! J6 Z+ a3 j3 v4 y8 E
Angles: Cars / Smiles / Money
- ^; ~( }" M, A- n: j! [/ ~; q) t& q: ?& R3 |8 A. T
[img]http://madsociety.net/forum/attachments/step2-gif.198/对不起,我们不允许远程图片. 请将图片上传到论坛   ]+ p0 c5 i( r( \: F

( P" E& [/ E1 SStep 2: Choose best ad group / angle
( e% H( E. l+ i, q' [- ]: E- K" ]2 K6 M* V8 z) a. D
After 3 days you will look at which ad group got the best reaction. Look at ad ctrs, landing page ctrs and conversions (if applicable).* K: L1 i0 I7 o1 v" F
9 O1 \; t* o7 Y
Conversions will be helpful at this point, but aren't necessary. Even if you have zero conversions just go with the ads that got the best reactions.# c1 h3 t  O) @/ M

  E9 I  b: \) x, R1 MNormally, one set of ads will "pop" and get a much higher CTR and conversion rate than the others. This set of ads is probably going to be the best route to take.9 B( r* ?5 P  U& B0 e. l. H- L
8 w6 `: h! w# @
Example results after 3 days:% E- F( ~, y# c" h, V' n+ Z
  • Ad Group 1 (smiles): CTR .99%, Spend: $18, Revenue: $24 = +33% ROI
  • Ad Group 2 (cars): CTR .69%, Spend: $18, Revenue: $6 = -66% ROI
  • Ad Group 3 (money): CTR .39%, Spend: $18, Revenue: $0 = -100% ROI8 c$ i1 {" Z- k& R  s/ A# v
In this case the winner is clear. Ads that mention Happiness with people smiling is going to be the best angle to pursue.
( ~8 d! \  z1 v2 v& W) S, E2 P
" g7 b! Q; c" N! x7 X, {*Ad headlines and ad body copy: If you're profitable at this point, you're done. If not, you'll need to work on your ad headline and body copy. To do this just repeat the exact same process as outline above.8 `' X( Z+ u7 P2 O& U+ R) s

- W, [1 f; I5 \( j5 uAd Headlines: Write out 3 ad headlines and run for 3 days with a 3x offer payout daily budget. Choose a winner and repeat until you're happy with results.
1 q! a/ }; U& O8 N. K6 F, L: a; R( m) T5 j7 c. O* X; _
Ad Body Copy: Some say that ad body copy is key in getting people to convert. If you're still not profitable work on your ad body copy using the same 3x process.9 v) y9 D& ]6 |( }. t8 i

. P8 T4 `  Z' G) [: x5 }P.S. If you want to continue testing and optimizing the "smile angle" you would take the best "smile" ad and make more versions like it. Let's say the "woman smiling" did the best.' o8 f1 X' z% k( y, M  b
2 I  K' C3 s: n" W8 u; G
You would create 3 versions of woman smiling (here I'm testing ethnicity) and run them for 3 days.
) j# m7 k6 \5 n* u: R8 B7 U
7 J) w+ R6 _# k: S# F8 L! P[img]http://madsociety.net/forum/attachments/step3-gif.199/对不起,我们不允许远程图片. 请将图片上传到论坛
9 U# P& _* c8 U) M) w/ m4 V* l: P! J/ `+ Z/ B" P, m9 j
You can continue doing this. If you find that the asian woman did best, you would now test 3 different asian women smile and doing different things. (driving, walking, jumping)$ j/ h8 \2 j: v7 e' J% ~9 [
; q6 G; a5 G2 b9 U
Step 3: Scaling8 R0 G0 V" c) J3 a( L, e
6 r% {4 [+ M! f8 U
At this point you should have solid set of ads in one ad group. If you used a proven landing page you should be profitable or close to profitable.
, B3 ~- m6 z, K6 l) s" o: n) L% X; W7 g2 ]2 R
Now you'll want to start scaling. You've kept the daily budget fairly conservative for the first few weeks to save money while you learn what works, now it's time to scale./ H" w& m( P# ^
7 k& c/ _7 G+ s% t
Raise your daily budget 3x every 3 days.
- H' ~$ v0 O" _8 P9 _) K0 D$ J  {# z$ I& M, Y  m. N
In this example you have an $18/day budget. If after 3 days you want more traffic, raise your budget to $54. 3 days later raise it to $162/day. Feel free to round up or down.: {# q: a( D1 H' D1 C% c

9 b5 T' l$ k. ^3 P: Y& |( u# ]If your ROI dips after raising your budget, roll you budget back to where it was before. Then work again on your ads and landing page to get ROI up again, then raise your budget again when you're ready.' i- A! m% s% `$ J
0 B/ k/ U2 [3 \  k+ e
This conservative budget scaling protects you from losing money. You don't want to raise your budget from $18/day to $18,000/day. That is a recipe for massive disaster.
0 v0 F2 j* n' f/ N8 S
; m! P; n  W4 U. x6 M: PBudget Sweet Spot:& y9 Q1 `/ q0 m9 ]

% l7 P' h# i$ L- c, J& p6 JConservative budget scaling may also reveal to you a "sweet spot" daily budget. For example - let's say you raise your budget from $500/day to $1500 and it falls apart. In this case, your campaign may not be able to run at that high of a volume. Some campaigns just can't scale to $10k/day.9 C+ A6 _$ L8 B
& B, m$ Z* r0 y  L
Raise your daily budget by 3x every 3 days and keep an eye on your ROI and you'll be safe. If ROI dips, roll the budget back, if ROI is great, raise it up 3x.
( M4 v' B6 P. e2 }, l* v
- q4 s5 @* t5 X, NKeep increasing it by 3x until you have a steady flow of profitable traffic that you're happy with.: j6 [! h4 H0 c+ f8 {; U+ q# F

# ^! _. I8 X' U5 r, q/ XCongratulations! You now have a lethal set of ads running and a profitable campaign.& j9 N$ f; K4 x

' j9 P5 `7 C5 i: y+ k5 ]* o. i% `, ^#1Malan, Feb 29, 2016
1 |# H2 r; n; R0 V  H# C7 y+ R1 R# t# j' ~
$ u3 d5 Z- x& e

评分

参与人数 4广告币 +4 收起 理由
erickeane + 1
culong + 1 很给力!
Kevin2016 + 1 很给力!
maodelife + 1 很给力!

查看全部评分

相关帖子

本帖被以下淘专辑推荐:

Affiliate交流群:549694227,我的公众号:祥子进化录
回复

使用道具 举报

1

主题

32

广告币

160

积分

初级会员

Rank: 2

积分
160
发表于 2016-10-8 16:24:26 | 显示全部楼层
回复 支持 反对

使用道具 举报

15

主题

835

广告币

1282

积分

高级会员

Rank: 4

积分
1282

社区QQ达人

发表于 2016-10-8 16:49:17 | 显示全部楼层
先顶后看
回复 支持 反对

使用道具 举报

10

主题

396

广告币

847

积分

中级会员

Rank: 3Rank: 3

积分
847

社区QQ达人

发表于 2016-10-8 16:56:03 | 显示全部楼层
先顶后看
回复 支持 反对

使用道具 举报

8

主题

503

广告币

739

积分

中级会员

Rank: 3Rank: 3

积分
739
发表于 2016-10-8 17:09:28 | 显示全部楼层
"Raise your daily budget 3x every 3 days.  "( R0 r7 X( ?7 L2 {, w6 I3 i6 A0 a
这个学习了。
专注,交流QQ:1425848069
回复 支持 反对

使用道具 举报

71

主题

1005

广告币

1971

积分

高级会员

Rank: 4

积分
1971

社区QQ达人

发表于 2016-10-8 22:01:49 | 显示全部楼层
英文看不懂 能赚钱吗
备份
ProxySites.ai✅911替换
ProxySeller.com✅Soax
IPRoyal.io✅处女级IP
回复 支持 反对

使用道具 举报

1

主题

593

广告币

696

积分

中级会员

Rank: 3Rank: 3

积分
696
发表于 2016-10-9 02:40:29 | 显示全部楼层
哈哈,这个是从付费论坛运过来的。
回复 支持 反对

使用道具 举报

1

主题

1

广告币

61

积分

初级会员

Rank: 2

积分
61
发表于 2016-10-9 07:14:45 | 显示全部楼层
能翻译下就好了
回复 支持 反对

使用道具 举报

9

主题

132

广告币

267

积分

初级会员

Rank: 2

积分
267

社区QQ达人

发表于 2016-10-9 08:48:22 | 显示全部楼层
感谢分享
回复 支持 反对

使用道具 举报

17

主题

459

广告币

755

积分

中级会员

Rank: 3Rank: 3

积分
755
发表于 2016-10-9 11:17:56 | 显示全部楼层
不错            

点评

MAD上的simon是你吗?  详情 回复 发表于 2016-10-9 13:23
回复 支持 反对

使用道具 举报

12

主题

212

广告币

284

积分

初级会员

Rank: 2

积分
284

社区QQ达人

 楼主| 发表于 2016-10-9 13:23:32 | 显示全部楼层
simon611 发表于 2016-10-9 11:17% e8 k6 P1 {6 J+ K, r
不错

) z/ p+ ~" e% w$ z+ g; VMAD上的simon是你吗?

点评

不是额  详情 回复 发表于 2016-10-9 14:58
Affiliate交流群:549694227,我的公众号:祥子进化录
回复 支持 反对

使用道具 举报

17

主题

459

广告币

755

积分

中级会员

Rank: 3Rank: 3

积分
755
发表于 2016-10-9 14:58:07 | 显示全部楼层
plsd2012 发表于 2016-10-9 13:233 u  [8 P# N6 `; ^( z/ h
MAD上的simon是你吗?

. ]* H" ?) x) l' j4 S' A% M7 o不是额            
回复 支持 反对

使用道具 举报

1

主题

82

广告币

203

积分

初级会员

Rank: 2

积分
203
发表于 2016-10-9 18:06:28 | 显示全部楼层
先码后看。。。。。
回复 支持 反对

使用道具 举报

4

主题

1

广告币

40

积分

初级会员

Rank: 2

积分
40

社区QQ达人

发表于 2016-10-13 14:24:50 | 显示全部楼层
先赞后看,谢谢分享
回复 支持 反对

使用道具 举报

4

主题

27

广告币

36

积分

初级会员

Rank: 2

积分
36

社区QQ达人

发表于 2016-10-14 20:13:23 | 显示全部楼层
群主好样的,赞
回复 支持 反对

使用道具 举报

您需要登录后才可以回帖 登录 | 立即注册

本版积分规则

关于我们|联系我们|DMCA|广告服务|小黑屋|手机版|Archiver|Github|网站地图|AdvertCN

GMT+8, 2024-12-22 14:40 , Processed in 0.056495 second(s), 14 queries , Gzip On, MemCache On.

Copyright © 2001-2023, AdvertCN

Proudly Operating in Hong Kong.

快速回复 返回顶部 返回列表