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今天收到Charles的一封邮件，觉得很适合新手选Offer的参考！
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Hi , I wanna share a quick story about oneof my friends who’s trying to get started in affiliate marketing. ) F2 J/ [& M/ R, U" O
/ Z7 P7 o f) G# A: K8 M' ^5 ~He has been reading my blog for a few months now and is ready to launch hisfirst campaign. 0 `# ^6 ~& V2 v" k2 W1 m
+ A. D$ S& I. x; n @# G+ SHis budget is pretty good actually - $1000 each month (what a baller, that’stwice as much as I had when I first started).
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: I8 {) I3 N* E4 S- ?Now he’s stuck at the stage of choosing “what vertical or offer to run.” Helogged into an affiliate network for the first time and had informationoverload when he saw there were thousands of choices. A" T. Y( g" G" Y& w2 p0 a6 Y4 @
b; A* N* o: ^, s+ V) f9 v: b9 y6 OI'm pretty sure you can relate. For his first campaign, he wants to runa beauty offer that pays about $50 a sale. It’s interesting to watch histhought process on choosing what to run. + m: o" E' I" R% W/ y& ^* T2 z
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“My affiliate manager told me that this was the most popular offer on thenetwork. That means other people are making it work”.
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And the second reason is because of the high payout. “Why would I run an offerthat pays $2, when this one pays $55?”
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Do you agree with this logic?
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Actually, I like his thought process. Most people make a decision and can’texplain the thought process behind it. 6 V/ x0 ]: ]& J+ _" r
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I gave him my perspective.
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4 ?3 c! o. y$ q: F( qHe mentioned he wants to run the most popular offers because they’re proven.He’s forgetting that those campaigns may be too advanced forhis level. Keep in mind he has never launched a campaign before!
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; y, N9 Q. E: d" I0 qYes, there are some campaigns that are too advanced fornewbies to run. The guys could be making the most revenue because they haveaccess to tools, traffic sources, and the manpower that he doesn’t. 2. The offer payout doesn’t matter asmuch as he thinks. 0 q. Q# d9 K! L
# L2 x }8 c" VI can’t stress this enough. You probably think the more an offer pays, thebetter right? $ L8 _7 O. a, L0 E
( D0 M, }' N5 ?: m- GI’ve had $10k+ profit days running $.70 offers.
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If your clicks are cheap enough, and the offer converts well enough, it can dodamage.
( M( _+ C" r o/ K; FThe payout is only one part of the formula. " q. T* `" W7 R% [/ G( _
; s% ]2 g( v' ^, Y2 D& e, vHint: How great is a $55 payout if you get scrubbed15% of your conversions?. I couldn’t care less about the payout. Me team and Ijust split-test the offers, and let the numbers speak for themselves. 6 A) J( b* Q* q- v6 A
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The problem is that he’s so eager to make money, rather than trying to learnaffiliate marketing.
There’s a big difference! ) i- e8 I# {. F/ }0 \1 g
) h" t% s1 M8 mLet me give you two examples: - \2 N- p5 j6 l6 t6 `2 u
+ B, ^2 O7 B$ {6 Q$ J If your budget is $1000 and you run a$55 offer. Let’s say by some miracle you break even. 2 r+ F/ L. m9 [$ j# k2 A
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How many conversions is that? 18.
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How many split-tests can you do with that? Maybe one, and even then I’m notsure the stats are statistically significant. 7 @% k; j: O h
3 w- l. C1 e/ c7 ^Hint: Read my article on statistical significance / m, N O. }! N& U( `4 R2 d! z6 K
6 o! o! J4 h( CWhat if your budget is $1000 and you’re breaking even on a $1 offer? " _# N. l4 c. Z& \5 Y
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How many conversions is that. 1000 # d/ u( }2 H4 K9 i2 h7 F) m
5 ?( S, T# k8 o- l5 b' q& KThat’s a lot of conversions...That’s a lot of split-tests... that’s alot of learning. There are LEVELS tothis game.
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If you’re a newbie trying to learn basketball...you start off by practicing howto dribble and then you learn how to pass the ball. " D; J+ R. T* e: B9 [
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After you get the fundamentals down, then you can start working on layups anddunks.
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Do you see my point? Aim for low payout, high convertingoffers. You get a lot more data for your budget. $ S% L8 Q2 U- F7 _( {
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Some of these can include games, app installs, simple lead gen offers,etc.
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Talk soon,
; O" H% z9 ?3 n% S8 Q3 ECharles b$ F! a7 k2 r6 ~. g6 R
: K- Y0 {! @. o$ b# c' pp.s. Want more affiliate marketing tips like this? Download SnapChat on yourphone and add me: Charles_Ngo.
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It’s easier for me to give tips in quick 10 second videos, than to write outlong emails.
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发表于 2016-3-14 16:53:43
楼主
发表于 2016-3-15 10:59:31
不过还是谢谢分享。
发表于 2016-3-15 21:50:28
