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PPV GUIDE [PPV新手入门][28页]- Z5 C e0 P1 J( G1 T
详细的请下载电子书！1 i* A0 e$ E9 h( W- g
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Newbie Guide
0 m, a+ [4 @- w% Q5 z m* Y- |PPVPlaybook.com
# ?) m1 P" h& ?# O, @Tracy Shaffer
9 a* |; p6 X( ODavid Ford
4 X3 {6 s- e( G8 r5 D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
- j2 _ |2 f H- G& F3 T }Getting Your Mind Right to Start Affiliate Marketing
+ i+ ~; r4 c/ v$ ]2 ^+ K- jThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an1 N4 K. B" L( g r
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where9 @7 Y( ~+ a. P. a; s
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
0 Q/ ^& W! Q5 I: m- ^+ v6 f- zwith any success, these claims are laughable and far from the truth., L8 O/ [3 z$ e
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
5 D( E" v, K5 L/ Yflow management. The main benefits are the low barrier to entry compared to other businesses, and" p$ o9 b' h+ n
the ability for a marketer to be a one person shop and make an incredible amount of money with low* V& h! P A3 ^( K( t
overhead.
5 _$ r& g }6 a8 q' X% I5 h$ wThe winners in this business are the ones with persistence when nothing works, who know there's8 G9 c8 N( z3 _3 Y% H, t
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.+ N6 S. y5 d# V$ Z
The cold hard reality is this: virtually everything in the space is changeable, what worked today can# W% y$ [5 T6 l
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
4 T7 b' f0 d- Z1 V2 IMost of these things happen suddenly and without warning, and they all contribute to the amazing
" G8 O7 [" [2 f" a: s8 L$ Hlearning experience available to anyone with a few hundred bucks and the ability to open an
4 i6 g5 D& ~: \0 I3 E7 j0 ]advertising account.
% w: m4 Q# J) Z2 mYour competitors are willing to work at this around the clock. This isn't a push button, instant business
. A% N0 C; @$ t5 _where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet8 g0 i" I, ]) C8 [6 h
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
: ? A8 r0 D x8 X% R: btrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.. J+ k5 K0 K! b0 ]: u! g
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
0 Z0 h# d( T" Y" |started building PPV campaigns right away from start to finish. With that said, time to jump in and get, z* B; e: c. T4 E2 ~( h
started building.
% U9 q0 G b4 E T* r* V% l5 VThings you need to get started:
0 d4 C7 ?1 i+ m! l6 G4 h7 Z: ]1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
' S. o+ A" P4 L" d: N2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)" z+ O) e2 O9 @8 U- I; ~; l
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
) @, d$ _5 c' Y6 a4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)6 ?* X1 M8 P$ x
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
# j5 O" @, {- Y$ {* A2 mwith PPV.) B" v' I& L3 ?/ E% F. Y! m
Basic Getting Started Definitions
4 ?' l' }3 J( UAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
" s, C! F+ E7 T4 e3 qaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main# ?% W6 [* _* m+ y' y, y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 24 |$ r* t) b! t& U! g: |7 ?$ K
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
* Y( m5 h7 _0 ^6 B8 oCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate0 o; z0 u' N5 S0 u |4 \
receives a commission on that product. An example would be the Amazon.com Associates program,
" {4 y' ^/ m: V& wComission Junction or Clickbank.8 ^5 K0 |& i+ l' g: ~: d- d
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
" F( v8 r3 Y$ j5 Tan action like filling out a form, submitting their email address, signing up for a service or sometimes
! w7 V& u7 `0 `$ Vbuying a product. An example would be Ads4Dough or Neverblue.
3 ^) h1 ?. A+ D' [Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's. a1 k! l. P |* ]* K0 x5 b
account, getting the affiliate approved for offers, bumping payouts and just about everything else
2 F( H4 i, `. n# _, Y; W7 |related to an affiliate's account at the network. Having a good relationship with your affiliate manager
7 ^6 h, |1 e# m `right from the start can really help you.
8 w4 A- B1 F* o# o, S: o6 IPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
' _! A9 K2 D( ~: Fin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
5 |9 q7 }/ |& ~2 i$ ?$ @view, starting anywhere from .01 or .015.& W% r: b( J. l. e2 q
In order to use this type of internet traffic, the affiliate can sign up with a number of different
! v1 |$ h4 N8 l: Lcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,& F& B8 W5 q: S, U7 h0 }
MediaTraffic, and AdOn Network.
- Y/ S _$ ~+ X& A; d+ D: Q) tDon't popups get blocked by pop blocker software?
: O$ }/ C5 ?( F9 U, l: fNo. Popups are served in a new browser window as if the visitor had opened the new window
U; M1 U% R+ A3 M# n) V, mthemselves.
0 E, M7 z% ^7 f- @% a. ]) UHow many popups get served to the visitor?
0 @, D i+ \* ]$ c' {The number of popups served varies depending on the PPV network. Some pop more frequently0 P+ b% b% y! u3 B2 f3 r
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
% x8 H" t( \7 ?! aserving this kind of advertising, so they have to toe the line between keeping their software
& B+ L: o) h/ H' o. g$ mdownloaded and still making a profit. i+ e6 }% ^% h8 f
Isn't this type of software bad? Why would anyone keep it on their computer?
! d$ m" f7 v+ X* CNo, this type of software doesn't harm the user's computer.
) C7 r- I O- D4 P) X. w0 t! N; [Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,% j5 g# _& f" @2 f
toolbars or videos to place the software on their computer. The visitor keeps the software in place so% k8 _& j) r) S) h! ]" _
that they can continue to have access to the incentive.
~- z$ |( o' z( K: _5 T2 C2 l3 o4 U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
: |: A" w2 R6 S5 ?8 z9 _How to Get Accepted into a CPA Network' U% \6 J: t9 W& g
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place. v9 K) q( y- v; g6 G& V
to start looking for networks is Offervault which lists offers and lets you compare payouts across
3 r1 G8 l4 _! ~4 E6 d& R9 |different networks.
6 W# r# b3 }% d& m) vOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
8 v d2 O2 M- @; Y0 S9 r# p% mapplication and be as specific as possible about your promotion methods. Usually some time after" b/ [' R; k* l+ P0 [
receiving your application, the company will call to interview you. The phone interview is a critical" z( h/ S+ s7 o
part of the application process, and most networks will deny your application outright if they can't get
0 h/ A% h9 @# W& l( k3 f4 d0 Iyou on the phone.
$ i$ @. Q4 q* i2 I/ @Often, the person who does your phone interview will actually become your affiliate manager after
2 b2 n) l4 F5 O3 ?8 M- E( }you get accepted, so it's a good time to put your best food forward.
) _& ?% t. W8 s HYou might not relish at the idea of someone grilling you about your internet marketing methods over/ [% K0 U$ [+ c0 t+ F( N+ R
the phone, but trust me, this part is critical. Have answers in mind for the questions:4 b, Z4 Y+ I: N% j5 g; i2 m) [4 A2 q1 u
What methods do you use to market offers?
- o7 Z1 n/ S9 y7 a0 W+ n2 oDo you already have a website you will be using?0 T# N x& Y" Q9 Q2 G- C9 U5 x
How much is your advertising budget?
! R1 J0 _" T$ z& p* L1 b8 ^8 NWhat other networks are you a member of? v4 ^% i) f- C
Who are your affiliate managers at these networks?. c/ O3 H2 V4 ]+ \
Do you use social media (Facebook, twitter, etc.) to market offers?9 j; ]6 m- R, F/ K8 J4 `
How much traffic can you drive?/ U& S. c% l. f2 v2 H2 r' Y
Do you have a personal recommendation from anyone who is already a member?' @8 t: @* N1 q& n3 x
Once you provide satisfactory answers to these questions, the network will approve or deny your
' ~- H# h. A; T I8 ~. Capplication. If you get denied, just keep applying or call someone on the phone and try again. Be
' ?1 U3 s. Y* ]& h7 h# Opersistent. Also, getting a personal recommendation from someone who is already an active affiliate3 R6 l+ ?5 j/ F h
for the network can be helpful." Z# h, l3 b9 E' E; [5 i
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
" e7 U j( r, j! f7 K) z0 RSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network' r6 ?( K. }5 l' y
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
6 H5 f9 G+ t% h3 ?4 Speople can open a lot of doors as far as networks are concerned.
( E; H) T- p: MAfter You Join a CPA Network
6 t$ n$ N# a' d$ n7 v3 AOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager: Y/ U; I0 }6 k
and make an attempt to get to know them a little bit.- I& h, ] ~( b V
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
* Q8 n% P9 l; g2 N9 bweight in gold. Start feeling them out from the start and try to get to know them. Once you get) \! H. M& [5 G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
; q+ Q$ \9 J0 |& c; G6 k/ Z2 wlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout8 U. @6 d4 e8 u* S& E @
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
+ z, P* s# B! B2 s; z" v6 Vemail.+ w# O0 s9 i" w
For more helpful info about dealing with affiliate managers, check out:' M; y2 Y" a( P; m6 a
http://ppvplaybook.com/blog/musi ... -affiliate-manager/3 }" K# W7 y; d# D" q
http://www.mrgreen.am/affiliate- ... iate-managers-want/
' `( G# k" K( i! Y7 g/ u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 54 U) A+ Y* H+ u& U9 G/ o% C1 l6 n
Set Up Web Hosting( U5 j5 K, T4 A* H H& q( G2 q
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
8 j7 @: X- w! N( W" \about internet hosting. In general, you get what you pay for with hosting. When you use a shared! v& M" L; w. b( }7 u0 ~* o
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with# T* I& b. w- f. f
whoever else is on the same server as you., ^1 @* @0 M) K1 Y# o/ h
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
7 }0 m$ p) {" v. X8 _, _' eenough that the visitor can't close the window before your pop up is even shown. You have about 3
2 O, A8 Z8 j- A. e8 c, s1 y; Dseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.2 A6 v" e9 v# N1 I
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a9 h. |9 N% P# g4 j/ R
house full of roommates (hosting customers).
) K- ~( F, l3 ?/ k2 |8 ]. q$ mIn shared hosting, this is like having roommates where everyone has no specific designated area inside
* }6 d$ S2 G" V# {2 hthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
" k) X |2 D1 a( T2 ffit.
) ^5 L" P1 E$ ^3 L9 K1 pSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
- S# x: r$ i& m4 Kthe rest of the roommates, by virtue of simply needing more space and resources to accommodate3 U$ c% H: y! [
their food. Everyone else's food in the house has less space to take advantage of.; q$ i% L0 n! _3 T
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
/ h$ b& [, y9 r& ]6 G, D: z+ Cany type of hosting this is a bad thing, and especially while running PPV traffic.
6 l& R4 V @6 n3 O% H2 cIn the case of a virtual private server (VPS), everyone in the house has their own designated space j& N' B$ E0 s9 L
inside the fridge to put their food, and other roommates can't come into that space. The server is& f8 ~9 }- c7 p7 v& e
partitioned, so that each customer can only use a specific amount of resources at any given time.( M3 _1 g' E k6 p
A dedicated server would be like having the whole fridge to yourself. All of the server's resources5 |2 |9 ?( {: V7 d
belong to you and no one else can use up those resources. This makes it possible to serve much more
- ]0 x/ Z: t; o" S! ^5 S' s6 Ftraffic, faster.# \1 f$ w' g+ k% W8 y
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.6 f) |( U0 r1 j+ s) h9 s z
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
% `9 a" R6 G2 r% ~% Hhere:* t3 Z5 a3 r6 r
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
2 V1 r0 @5 Q) r8 g+ vVPS&highlight=hosting
3 D8 Z" Y6 u; Z" eDedicated-Hosting-vs Shared-Hosting
% X/ h4 [1 o0 M' C" khttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
p5 Z, n$ V" B# w8 p eHosting...Your-thoughts
( C6 k/ O6 j" X. u( N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
# e2 ~3 l: X! [% R1 T& e% I! yHosting Providers for PPV0 G. u6 Z% @6 ]) ~! R
Beyond Hosting) r1 c7 Q8 h5 R2 f$ `+ \
http://beyondhosting.net/8 a) |% P) k% Q L; k- X
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
/ n6 H7 p1 J& e O! Mreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
m2 z1 c" M( N( Odirect linking with PPV. Also, these guys provide great support.
* ]# Z4 B% [1 c' V p: f9 KProsper202 Optimized Hosting
6 v; Y! w* e$ Y, n" L2 U8 k+ Phttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
1 a% l+ P* B& uCPVLab Optimized Hosting
- K9 r: t. }: s' C/ w5 L+ A; i9 yhttp://beyondhosting.net/CPVLab-Hosting/
7 E- k6 M b+ R+ u3 f9 o. wDomain Names for PPV
# P2 Y# A- r3 G' y9 _: J3 V& ^1 yOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is( O- E9 z4 B ?
where you're going to host your tracking software and your landing pages if you decide to make them.7 H+ f! J$ E) X" Z
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,: j& @" a$ i& X- D$ p
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
, m$ @0 _8 Y K& W& B.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a8 R% c' V9 V. s R/ U0 l
term or build a whole website.- G3 b, k) ?3 U
After you buy hosting, a domain and get those all attached to each other, the next step is to install& Z) R2 g% d2 C' ~
tracking software on your domain. This is really important, because it is necessary to track your
* g$ A, P: R) L2 ~ `conversions down to keyword level so that you can optimize your campaigns. Without proper2 z2 |. r* i5 T$ L2 e) u
tracking, it is impossible to know what is working and what isn't.6 }5 [8 R" P6 B# L- T
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software$ N0 X, U) y4 R h* A: ?0 s. ~* `
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.. H' `' ?* |3 i0 F# H+ B3 l
Prosper202
" ?8 S2 ?3 v7 zhttp://prosper.tracking202.com/apps/
; s6 u7 I8 d" U* u% A9 tCPV Lab! V' |8 H6 T1 i2 P" H1 N5 q( w. D) t
http://cpvlab.com/
4 v5 [$ J. g; h; T) PCPVLab Help Videos8 H# ]4 l4 I0 t8 V% N# \
http://ppvlab.com/oweiw/oiurw/vdm.htm
( [3 g. c( o! s! O1 wAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an- A* A* M8 h; J5 X; u+ [# J% ^
industry standard.
4 X. g/ r. E+ d$ m8 T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
% X4 X6 R8 j* p- J; BCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from f% M u+ L7 o6 X. m5 U" e" T
good support if you have problems with your installation.0 j0 R5 \( t, |: x8 Z" _% E
Tracking 202
- [8 H% C6 q7 P1 ]% ETracking 202 is the hosted version of Prosper202. You can create a free account and then build your( O g. e, Q; O6 \2 O4 f
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
/ @/ k! j0 e4 B* I2 x* ]6 z0 ]2 [0 garea.
$ c; Z" X8 b! H: ^, g( J. ^If you choose this option, keep in mind that your tracking software, one of the most important parts of4 e3 ~) \$ y1 K
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202- L; t p. e( }8 p4 D+ B/ k
interface, and their hosting.1 }, C4 q# R% m$ l9 T @9 A
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords! q+ Q2 b# S. T# @* D A! G
and targets which you are bidding on. Leaving this up to chance in order to save money could2 S+ f" o- c+ M
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
9 K9 ~4 H) o% `4 V; s! ~$ Fwere using.- \% _7 k& s5 [, m, G- i( q
Choose An Offer
2 @: k! @+ y. p( b, v- HNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
) Z+ T, O4 L' H H% RLesson on Offer Selection. p8 ~* s6 D* x: O9 k& l
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
, q: r$ j$ L W3 @In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
$ n% B; d. r. Q' @4 |To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using8 C# [* B! X. g3 J
LeadImpact as the traffic source.
$ K$ f y" G) f* B- C5 pNow the best way to learn how to put all of this together is to just get started. For some variation in
- K# h/ e) A& Lthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked$ Y! f* H g1 g+ u' C, t4 G
campaign.
/ w% ], W m3 ^: q2 b* r+ x+ ZWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first( k3 T7 y' {/ ~) ^: `5 l
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says7 F6 a5 D. U3 ^- e$ \0 |- j1 X
that all traffic is accepted.
6 U( [$ h/ R0 R* k% rFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
. J: d: w8 b: i% cThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
9 _, B) s( p3 |get creatives like banners or images specifically for the offer.$ _* i# K r6 Q Y4 K1 a9 K4 f. Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 89 h* z" |: \' z) f" f/ u9 a- q
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can# r7 @7 k, T6 a1 G- l3 B( W
track my keywords. Without doing this, it isn't possible to see what's converting.9 |2 T$ W" D! J# r7 m& K6 _' `
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:( l9 T! e! _: m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
% a# l2 w& C/ S0 l2 N& sIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
& v, \; X X: S+ @* ?% U8 |bottom of the page:
8 i8 p& }. t) r9 i$ ?Next, I have to cut and paste this pixel into my offer at Ads4Dough.3 q: ^* b% o9 s7 i
Click on the offer → pixels → Add a new pixel and this comes up:
4 J0 l/ B: b1 e. B3 d9 LMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
/ N, b* ?: f" G4 c }" @from your software into the box that says 'Enter URL of image to load'.
" x- J9 \7 ]# f2 F4 \' ^( cOnce you do this, it should look like this:
! b5 e& v& A. r3 K+ y' t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
' a0 F. G! ]9 o4 A9 H1 {. o8 y9 z; aClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:. J4 p2 U% s1 ]7 |6 `: Q6 a
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either' q; K# q* X" S6 t9 h, j! \7 m0 {
Prosper or CPVLab.( q6 p9 C, ^+ w ?& ^
* N t! A7 K( h7 n |
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发表于 2012-12-27 18:47:17
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