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PPV GUIDE [PPV新手入门][28页]
3 I+ V5 x* p P% z详细的请下载电子书！: \4 M- B+ x( r1 b
) \" |" K" g1 M" r
4 m9 v, _& h7 N( }% Z" \Newbie Guide
V! F+ s3 U1 n5 G ^6 a# \PPVPlaybook.com
7 d F# J/ n( S$ u; ITracy Shaffer! c- l/ O; q, w$ N0 O( X2 Q
David Ford
: a% S+ X, k+ }% I( a: ^* q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
! v" ?. Q" v- Q& E+ [Getting Your Mind Right to Start Affiliate Marketing
- |( s! _' o6 yThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an+ |# P: h1 Q$ Q, p
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where, l% R( }) t: ]7 r- R
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
/ S; x/ i5 _- V% J( J" j( N2 lwith any success, these claims are laughable and far from the truth.) c7 E" C: P6 b1 z5 v
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash# r5 y( N" s% A3 \5 e1 A5 G
flow management. The main benefits are the low barrier to entry compared to other businesses, and; m6 C( t" `1 N- c7 o
the ability for a marketer to be a one person shop and make an incredible amount of money with low
# u2 D0 b6 L! l: p3 _9 Goverhead.
i' m8 e3 h. Y) |: oThe winners in this business are the ones with persistence when nothing works, who know there's
, O+ s' C! c3 C% i/ H' _plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.. p6 v7 H8 Z5 m
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
h7 W$ I2 t. r6 Q1 P, k- ^; Astop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.. W0 b0 `1 A2 C, ^" k h
Most of these things happen suddenly and without warning, and they all contribute to the amazing) y. K+ B8 F' |* s$ z9 ?
learning experience available to anyone with a few hundred bucks and the ability to open an
( Q: U; z3 [9 L. ladvertising account.- d, `, f% [- C" j2 L: {7 V1 x
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
4 B- m; \- W+ I0 `; Fwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
+ x: I( n) M. S3 q/ X# ]marketing has spent countless hours learning, trying new things, launching, tweaking, improving,3 U6 F5 G) }% y A* c3 P
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
5 o- W9 s. n: b; G* cWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you$ G4 ^2 ~4 {. r% a2 l
started building PPV campaigns right away from start to finish. With that said, time to jump in and get) V5 z1 Q( h8 ?7 U% Z8 X2 F
started building.
6 A0 i8 O5 J+ _' V6 QThings you need to get started:
7 [( Z, a: }# p1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)( Y+ M8 {5 b4 Z% {* y; g Q
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
0 _; c' V6 [% }* ]) h# z3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
G; \( T6 T/ ]* x4 X& I4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)8 f' p9 N8 Q6 V# c8 f
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
+ q4 ^) ?/ l" q3 Vwith PPV.
1 e1 k* V1 `$ c8 D9 IBasic Getting Started Definitions7 f g l+ A6 O/ d' z
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
: G, a, O4 X+ Iaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
4 Q' Z; I, p% O* ? K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2- Q. C3 z. F+ u7 Z/ H( r
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
8 c9 p7 Z2 o3 W( B2 ~Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
4 B9 N4 i2 q8 }$ K/ M$ a1 x4 t1 P! xreceives a commission on that product. An example would be the Amazon.com Associates program,
3 J: W5 V2 j: Q8 t3 b( uComission Junction or Clickbank.
/ c: G$ e6 ~4 V7 `* v" {Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
6 Q2 K$ y: p4 q' R: j: _an action like filling out a form, submitting their email address, signing up for a service or sometimes1 G5 ? T+ o. _6 k
buying a product. An example would be Ads4Dough or Neverblue.5 E2 ]5 _: u) P
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's# X0 _3 g, s2 I6 z* U5 o& o( J
account, getting the affiliate approved for offers, bumping payouts and just about everything else
" j0 t. P3 C8 f# d5 a2 X1 }' e5 p7 krelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
6 Y8 B9 J( G8 ?0 U J) K! S+ t- kright from the start can really help you.
1 n; m6 ]% A! jPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served* ^- Z* o5 b K" r* _
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
9 i# \0 e" H7 R. I* c Q1 Y5 C Kview, starting anywhere from .01 or .015.5 I6 l/ I; H' N- C* ^
In order to use this type of internet traffic, the affiliate can sign up with a number of different* i* A0 S! V1 F
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
; h- M6 w2 w7 b: P0 \MediaTraffic, and AdOn Network.: f; P! |2 l! U; B
Don't popups get blocked by pop blocker software?
5 d3 Q! V+ D4 p4 A5 T- R6 A+ VNo. Popups are served in a new browser window as if the visitor had opened the new window9 q# ^5 g+ d5 E2 {% H* x6 D
themselves.
" k3 M; P0 l( g& b, c" k6 l* O9 H% IHow many popups get served to the visitor?
, B7 C9 T" }+ |: H% @The number of popups served varies depending on the PPV network. Some pop more frequently
8 \( D9 A, z/ v% J a(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
& y. H/ F, X n- Q( N: nserving this kind of advertising, so they have to toe the line between keeping their software
6 S' Y3 x* l0 _# cdownloaded and still making a profit.
+ O- h% B6 M3 Z9 n" K$ {4 o& a( hIsn't this type of software bad? Why would anyone keep it on their computer?' C2 ]2 n! ^9 `1 m+ [# Y% y, N
No, this type of software doesn't harm the user's computer.
0 Z% J3 `$ [# I0 nCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,5 N6 T' r6 h0 P0 R
toolbars or videos to place the software on their computer. The visitor keeps the software in place so. V1 G% F. T7 a' g
that they can continue to have access to the incentive.
% J1 z7 E8 N, F1 c3 h! w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3) [( Z* M4 ]! B# ^% _
How to Get Accepted into a CPA Network
, }) K: T$ R& v" R. q4 c# s8 dIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
0 {* O) k$ O7 ?to start looking for networks is Offervault which lists offers and lets you compare payouts across6 b3 r) E1 t+ r- E$ f: J% v) R( P
different networks.9 s$ _5 Z5 m) J7 f( _
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
7 J7 t6 Y0 f5 V$ L0 R3 japplication and be as specific as possible about your promotion methods. Usually some time after* P( u: v# }8 p1 x$ V
receiving your application, the company will call to interview you. The phone interview is a critical
1 g- K, p# p8 r3 m6 V. ^3 O. l: Fpart of the application process, and most networks will deny your application outright if they can't get
: Z* s2 o1 }" G& Cyou on the phone.
r/ `! D( y7 ~# NOften, the person who does your phone interview will actually become your affiliate manager after
# t; K% _8 q1 dyou get accepted, so it's a good time to put your best food forward.
; p' b, @- j5 O3 B7 f" l, @You might not relish at the idea of someone grilling you about your internet marketing methods over* I! Q" b7 [9 ~9 ~
the phone, but trust me, this part is critical. Have answers in mind for the questions:
3 o* [' r/ `+ e+ KWhat methods do you use to market offers?
2 T/ m/ C: B6 @Do you already have a website you will be using?
& `8 t. @/ r- O: G- b1 ZHow much is your advertising budget?* Y6 u( s# g) P! `
What other networks are you a member of?- o" n7 E* O& x& s4 B: Y& s
Who are your affiliate managers at these networks?+ {9 |5 L8 F) t: r/ m
Do you use social media (Facebook, twitter, etc.) to market offers?/ w' }; [& k& M1 ]! I
How much traffic can you drive?3 d2 o' M) t3 g) ]/ w
Do you have a personal recommendation from anyone who is already a member?* h4 y8 ? J( h x' d& H
Once you provide satisfactory answers to these questions, the network will approve or deny your
/ J& |7 x$ V4 }application. If you get denied, just keep applying or call someone on the phone and try again. Be
! e, d g$ }' c$ g7 k, C2 }( |, Ppersistent. Also, getting a personal recommendation from someone who is already an active affiliate4 i C7 m, b0 `# M) o
for the network can be helpful.. ~9 E0 C7 U7 h* G c9 [
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate" |; [9 ?5 B; n
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network& J9 z5 J3 o* `0 _7 R" R) U
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
. O z- @; b) d- _people can open a lot of doors as far as networks are concerned.! e- A R: e+ k; H4 z! \8 n( z, l
After You Join a CPA Network M+ \) T+ l* i4 e' c- H2 m" n( U
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
4 a; S1 J' B4 }% M/ O: }, xand make an attempt to get to know them a little bit.
4 B" s$ t- _+ w- \5 m9 u- Z' tFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their M6 \) @5 l) _5 F
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
% s6 b, n+ P/ \; _ K" P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
, L- H* |, |( S3 h. Y4 O, ilarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
! P( l. u! I: `) Abumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus0 [2 \+ ?2 z1 ~9 E$ B
email.- S0 ^. V% _" }& U+ L4 C: |9 ~
For more helpful info about dealing with affiliate managers, check out:
- a! a% |# z: |# y2 O; ?http://ppvplaybook.com/blog/musi ... -affiliate-manager/- v$ H, Q) {: G$ Y
http://www.mrgreen.am/affiliate- ... iate-managers-want/
0 a" h0 D1 o( E$ _$ f5 ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5* k5 u3 K: t( s l
Set Up Web Hosting
' o6 Y% M* g$ |- U- _2 GGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
' m% G" w. T6 t2 L6 z' L+ ~( eabout internet hosting. In general, you get what you pay for with hosting. When you use a shared- Q) D+ d5 a! l: _6 k1 N
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
* v9 e1 E8 d% z' ewhoever else is on the same server as you.6 H" }& B y9 q
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
, B- _+ Q; F) ], l M3 P% W7 _7 [enough that the visitor can't close the window before your pop up is even shown. You have about 3
; }7 {$ @1 F* T) gseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
, R& p8 N& \+ h0 i1 Y# V# ?To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
! o6 j+ m, f; u1 whouse full of roommates (hosting customers).7 `# e. x: m% ]0 u# l
In shared hosting, this is like having roommates where everyone has no specific designated area inside5 o8 C/ a/ V6 Q8 c% i2 L
the fridge where they are supposed to put their food. Everyone just jams their food in however it will; d* K, M/ a6 q4 z% W2 X
fit.
" [9 P; M' R# ^Say your roommate brings home a large turkey. They will then take up more of the refrigerator than/ W: g9 G7 ^. r+ m$ K l) v
the rest of the roommates, by virtue of simply needing more space and resources to accommodate1 I) ~8 ]& V9 f! {& [/ }
their food. Everyone else's food in the house has less space to take advantage of.
0 y f2 E; D0 e% U: UIf you have less server resources to take advantage of, your ability to serve popups will slow down. For. Q! w: }, y% O# r
any type of hosting this is a bad thing, and especially while running PPV traffic.5 q( J! i9 X. G
In the case of a virtual private server (VPS), everyone in the house has their own designated space/ j4 a: ]: Q& S! z4 j
inside the fridge to put their food, and other roommates can't come into that space. The server is
5 L D' c. t! V' h6 m8 kpartitioned, so that each customer can only use a specific amount of resources at any given time.
) d/ B4 M4 F7 s6 K0 }1 g1 V5 y3 ~% GA dedicated server would be like having the whole fridge to yourself. All of the server's resources" Y; L- o; l8 g
belong to you and no one else can use up those resources. This makes it possible to serve much more2 n. D! W0 g; N: h$ v3 T5 u5 P( I
traffic, faster.
/ I2 h. x Y6 Q5 Y6 |1 g- t& J- x0 uAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
# |- Z: ~. a. q" _! U3 xAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is/ T0 F" d" w$ U0 u
here:# v5 B. v; T2 H% `# m
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-" p- h4 D8 x2 r! q* L7 B
VPS&highlight=hosting: s$ i: d0 q. r9 J0 j1 u. |1 y
Dedicated-Hosting-vs Shared-Hosting
) [+ G# F6 s. b5 F7 P1 J0 khttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
1 `1 a/ `4 K' U9 f& ?- JHosting...Your-thoughts a7 V8 s0 Z& T% T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 60 v3 e. d) i. A$ d. f; ^$ |
Hosting Providers for PPV
6 P3 L, f+ U% v+ |/ ]1 w. C- t3 OBeyond Hosting. S( g3 _6 c+ m& r# v8 v2 t
http://beyondhosting.net/. e5 ?/ B# M2 B7 E% N- Q7 O
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
! }4 H9 k5 v4 v/ w* Treceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when2 \, Q {7 W0 M) n) `
direct linking with PPV. Also, these guys provide great support.
3 R# D, U" l* h D# V7 @# ~& mProsper202 Optimized Hosting* A& w* @$ a4 w% C6 e
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
( z P% _: y! m' w- M! L: CCPVLab Optimized Hosting" Q7 o+ n; M7 Y. G4 p; x
http://beyondhosting.net/CPVLab-Hosting/
% ]0 d3 r1 C8 N" Y* m7 K% ]Domain Names for PPV# a u/ z5 n8 z! N& X; K3 n
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
, D/ e! b* _5 P5 J8 Wwhere you're going to host your tracking software and your landing pages if you decide to make them.) ~/ Y9 k* e/ M5 I9 L, R! z+ ]7 h
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
7 m. N" Q7 l! S1 O" @bland one is fine to start with, to host both your landing pages and tracking software. The .com,: P* x. W) \# T( r! \& f; N5 C
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a& ~7 U7 |$ i- \, ? B* v
term or build a whole website.
) Q! j% M* C1 k! `8 a& J; \After you buy hosting, a domain and get those all attached to each other, the next step is to install
0 \" j! N [$ f- L7 otracking software on your domain. This is really important, because it is necessary to track your6 X0 d- a( k; C* J. l) y" h" m
conversions down to keyword level so that you can optimize your campaigns. Without proper
7 V/ v" C+ y: ?, K x' ?/ stracking, it is impossible to know what is working and what isn't.) u1 B6 ^) ^) b9 A; m
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
1 o7 I0 E$ i8 \is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
' W& h" g1 u' ^1 y$ S. qProsper202, g& e5 i: q1 q' W3 P8 U: H; e! b
http://prosper.tracking202.com/apps/# w$ ~" y3 g% w0 I
CPV Lab G! b+ W( ^( r, S3 T t
http://cpvlab.com/
+ X3 G. v/ w6 G4 @6 SCPVLab Help Videos4 @( U9 b8 M) C: p# b: b
http://ppvlab.com/oweiw/oiurw/vdm.htm
5 d8 Q! @5 X4 C1 f/ j- K! DAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an$ L$ U0 L& ]6 ~' u5 a9 P
industry standard.
/ B, I- T" d3 q% p* \© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
, w# T9 _/ L4 T* v+ H W( }CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
. o5 E( F/ P) Lgood support if you have problems with your installation.7 x$ x2 U" ]. `
Tracking 202
5 _2 U* C# ^# R$ E) k8 \Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
; B1 ~' v* F7 _1 [- }3 p" }campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user& F- l! C7 K) c. C
area.1 e2 n! x- v, j
If you choose this option, keep in mind that your tracking software, one of the most important parts of% W( f8 L' a2 N; T
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202. q0 ~) c( C1 C* b/ @3 h. r
interface, and their hosting.
( }$ V- V* o# B8 R: u& S' H$ WAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords1 g t; l& {! k" S
and targets which you are bidding on. Leaving this up to chance in order to save money could' V @7 x9 b5 P
potentially leave you open to huge risk if someone else caught on to what offer and keywords you# E/ `# g/ D# f# u$ X& ?
were using.' ?( }/ k# }. n9 a7 w8 G- ~
Choose An Offer
4 U6 E3 W( F ^& y [ A$ C& CNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.7 o& u4 o/ P( u% M: V
Lesson on Offer Selection: `% m- w# A. \$ f; \
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
* o3 J- o! X0 h dIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
4 Z' s0 ^# O8 q, e( k* u+ OTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using4 D( B: j6 Y8 f
LeadImpact as the traffic source.: t2 D- }4 x5 r! A0 G
Now the best way to learn how to put all of this together is to just get started. For some variation in3 v* D# s) B9 R- W$ |
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
$ k2 j/ a5 l% c" acampaign.
$ [6 R3 H: ^# aWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first, T I% M" e! |8 v; c& k
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
# z( A; Q+ [7 s- H& Hthat all traffic is accepted.
. t# K& b% P6 [5 s! bFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.1 k. P) d) b1 o6 h& n0 n# B7 I4 p2 f
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
! l3 y( ]0 ^! k* X b. S! Jget creatives like banners or images specifically for the offer. P/ D5 k ?4 o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 83 _/ N: k! @; ^) [
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can$ y1 G6 l k5 R y, |9 s% f0 W- z! l
track my keywords. Without doing this, it isn't possible to see what's converting.' F2 b _* f2 V2 C h8 ]" M
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:- P* g f! b) D" t% _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
6 ?4 J9 ~- W2 S5 n/ VIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the" F, ]6 a5 d/ `: b! o+ O5 n5 L6 `
bottom of the page:, S& H# {/ M3 k" V' {
Next, I have to cut and paste this pixel into my offer at Ads4Dough.: L" f( e! C3 A6 |, ]: P* w, S5 @
Click on the offer → pixels → Add a new pixel and this comes up:: o7 p% w% p! `+ x8 N2 s! R0 i) X; [
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
- f- i. f8 r% P8 Q% w( w2 D* nfrom your software into the box that says 'Enter URL of image to load'.5 _8 f5 P8 H6 f: G
Once you do this, it should look like this:, M% |$ c& C ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
( \7 e' c% G# B0 H7 ]- ~Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
3 G5 @$ c& Q+ ]# dNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
1 X2 R. C9 E9 c4 b) B& q# x6 WProsper or CPVLab.
( |% m' y- m& q6 U0 ]9 I: Z/ j+ [! C* h! L0 I- T- w
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发表于 2012-12-27 18:47:17
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