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PPV GUIDE [PPV新手入门][28页]
1 c6 w7 o" ?* V. S$ h详细的请下载电子书！
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3 F' ?2 j2 O6 \# r2 p0 [4 G! e T8 G! [* Z* t" M& c
Newbie Guide* S q, k1 R, K; l7 ~6 B2 o
PPVPlaybook.com
[1 }% O! l6 d( c4 o) JTracy Shaffer
4 M7 X/ i, J% ]! cDavid Ford
: |8 F! l) `. `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 11 [- U1 o4 P* N" w% G6 d
Getting Your Mind Right to Start Affiliate Marketing8 p- w# T: q9 E+ O3 ]/ q
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
1 \1 }$ n t! U3 T! Yever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
; P2 y( t& P7 w7 e/ Z: m3 jyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
2 C5 p# \5 j+ _5 Uwith any success, these claims are laughable and far from the truth.
7 [3 Y" I# @, B) p, CAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
: z( `8 s: P$ D& ^' R J! B/ bflow management. The main benefits are the low barrier to entry compared to other businesses, and
9 X& q2 {: L- Y2 p* t1 K5 B5 {the ability for a marketer to be a one person shop and make an incredible amount of money with low
) ?# |7 Y1 {$ ^ } d" q4 Xoverhead.. a( \# w3 c5 {; f: K
The winners in this business are the ones with persistence when nothing works, who know there's/ T) u3 J8 R: b4 H, H! b- O
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
; L& ]( w7 K, A$ W eThe cold hard reality is this: virtually everything in the space is changeable, what worked today can* n- F5 B5 s4 h0 v x5 E
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.# W- F1 {) r! \+ b, x% f
Most of these things happen suddenly and without warning, and they all contribute to the amazing
. {' v3 u( x* t! I" h0 Alearning experience available to anyone with a few hundred bucks and the ability to open an- ~) C1 _0 b% B2 }" ?' w
advertising account.$ @) ~7 ]! ^$ \$ a. c- `/ P5 t
Your competitors are willing to work at this around the clock. This isn't a push button, instant business" _$ T: A3 O: T4 L& r' Q
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet3 ^3 u9 A3 O! V1 a/ D! E9 x, C- @
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,9 [; c% @1 i2 J1 [
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
( c9 l8 v3 g/ ]" zWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you: H' D6 d6 z$ a7 i( f3 s; F# O4 X
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
% ^/ M2 [3 k3 g, \1 kstarted building.* D0 f" U% p8 D' D$ q
Things you need to get started:
) p; V+ D) g9 K' q" a: `/ v9 i4 S& w1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)% @* i2 M0 |& c& Z
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)! k6 {( @- ?+ R6 Z: |8 i
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
# m+ O( M0 {+ S4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
, l9 f0 ~/ _) T7 D( n/ }This guide describes from start to finish, how to get started in affiliate marketing by running traffic H6 x0 `) C8 r
with PPV.. ?0 G5 k" V) M6 Q; u
Basic Getting Started Definitions. P4 i3 m1 |1 O3 _3 R5 J
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more, g$ t3 L9 F d- S8 Z
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
/ H" h4 u0 `* V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
$ }7 A; s& g4 P4 jtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).# a L1 Y; N' B9 [5 z- M
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate1 C% ^9 r5 w- {4 R, E! n9 G8 q; V! P, X
receives a commission on that product. An example would be the Amazon.com Associates program,
' E/ y, ?5 _& G( e8 `Comission Junction or Clickbank.% C: q! s/ n6 M8 R9 v
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes" ?% E* M4 P# S5 g$ M7 P
an action like filling out a form, submitting their email address, signing up for a service or sometimes4 f) z, u$ e; x+ B
buying a product. An example would be Ads4Dough or Neverblue.
) \, j# ~% O; b, B2 b& u5 `/ XAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's; D! ^0 V& o- y4 y, G2 F7 Y
account, getting the affiliate approved for offers, bumping payouts and just about everything else
2 q2 \) t( T: U1 w+ z5 hrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager7 e3 O+ K0 v9 h2 W% y
right from the start can really help you.7 P) @3 J n2 P. t# O' N
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served. t+ I% Z( Y7 |8 g
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per3 w# w ]5 i W( r
view, starting anywhere from .01 or .015.! n2 i; t! u, r. c# w- v
In order to use this type of internet traffic, the affiliate can sign up with a number of different
2 b& e# Y6 q" p+ c' X4 w" Rcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
5 T. y+ @1 }* T" MMediaTraffic, and AdOn Network.
( L6 m% k& K IDon't popups get blocked by pop blocker software?
5 {, M8 a3 j* f r9 FNo. Popups are served in a new browser window as if the visitor had opened the new window
6 t0 D- v& G: O9 K8 i+ Zthemselves.& p# ]' h5 k: T# c
How many popups get served to the visitor?/ ?1 V* A7 y( Z$ j5 R9 d
The number of popups served varies depending on the PPV network. Some pop more frequently
) c% M3 l! W/ l2 @3 z& q2 `7 D(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by8 ^. ^1 `9 y. ?4 N. P
serving this kind of advertising, so they have to toe the line between keeping their software
, ~2 D0 c! F7 k$ B8 @1 wdownloaded and still making a profit.( Q! f* h9 p0 \- o
Isn't this type of software bad? Why would anyone keep it on their computer?
3 h: z" C' ]9 i; x& FNo, this type of software doesn't harm the user's computer.1 o5 K( C5 B, g' x
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,, u( ]4 {7 K8 p: C9 N% b7 M
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
1 i. x) s/ f( ?7 `that they can continue to have access to the incentive.9 n3 x. ^0 y: k; `7 B) c; a/ V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3- m7 F( v1 ~5 |8 y7 R8 D+ \' n
How to Get Accepted into a CPA Network# Z" M u9 g! @; ?+ J
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
6 q8 z6 w- ? b8 l/ }3 @to start looking for networks is Offervault which lists offers and lets you compare payouts across, d" D; @! o6 V; C: S
different networks.
8 N0 t! j7 K% O" |Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
( }# O% h5 C0 |, Japplication and be as specific as possible about your promotion methods. Usually some time after- n# l: X& N, _
receiving your application, the company will call to interview you. The phone interview is a critical a/ v8 y9 m* `. q, f: c% e
part of the application process, and most networks will deny your application outright if they can't get
9 W9 ]( }+ e0 p9 p. z* Xyou on the phone.5 q, B" G# h+ y& h. e
Often, the person who does your phone interview will actually become your affiliate manager after
) f7 n2 c, d) X4 u, fyou get accepted, so it's a good time to put your best food forward.
! q2 _1 ^# u% K4 m# ]/ G3 ~You might not relish at the idea of someone grilling you about your internet marketing methods over
! W8 G( o! V! L! q" ^the phone, but trust me, this part is critical. Have answers in mind for the questions:$ E; c0 y+ Y& i6 B
What methods do you use to market offers?
) P0 F c( l" YDo you already have a website you will be using?7 |4 C8 h& ~ S5 j8 G
How much is your advertising budget?! A3 V; S1 l% N6 |: e/ C( b
What other networks are you a member of?% V j/ P; q$ D; k( y: X
Who are your affiliate managers at these networks?
5 F5 C' M/ j) H$ q4 a. D8 iDo you use social media (Facebook, twitter, etc.) to market offers?4 C+ {* E- |! E% _, |2 i
How much traffic can you drive?
9 G1 {1 L! x4 |8 g8 R% ^0 n% YDo you have a personal recommendation from anyone who is already a member?6 r0 o; K* l2 S5 v
Once you provide satisfactory answers to these questions, the network will approve or deny your
9 V4 Q& s8 m: Y2 j; \application. If you get denied, just keep applying or call someone on the phone and try again. Be* Z# g: n6 U- ~! a
persistent. Also, getting a personal recommendation from someone who is already an active affiliate3 o; p u, z8 A+ U% F1 ^
for the network can be helpful.2 G2 j" W- {8 O" D) ^8 n; E5 p' g
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
9 y5 p- ]9 i! F4 l( G7 BSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
, Y% o% ?2 e+ I/ r \1 t8 @2 Nowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know1 Y1 I2 ]% ~. i. L" y( {
people can open a lot of doors as far as networks are concerned.
$ Q$ r3 G! b& Q* d/ x9 LAfter You Join a CPA Network
0 d2 ]! A W _8 k8 Q) \Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager8 \ M: k m( r5 Y* Z3 E( m
and make an attempt to get to know them a little bit.* c3 K5 A+ T, c5 G2 r
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
8 D, V/ u9 i* B, Z* i8 L8 D( eweight in gold. Start feeling them out from the start and try to get to know them. Once you get
% K) L& E7 h8 H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 49 P( Q V) s' s8 }! [
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
$ s& ]. J m+ U4 j7 Obumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
, w/ t+ d- a$ C5 Y) I! e& ~/ qemail.
: W/ f6 S# `5 k7 M6 ~3 h0 ^For more helpful info about dealing with affiliate managers, check out:
/ |$ x. _ ]- j7 I4 a% Z/ dhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/. [9 i Y# f1 c' O% u
http://www.mrgreen.am/affiliate- ... iate-managers-want/
; l( Y( o9 o2 t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
( k5 l0 B" K2 VSet Up Web Hosting7 R( q( z! ]2 n3 A2 S
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
( m9 n. u7 @( x- B& p& pabout internet hosting. In general, you get what you pay for with hosting. When you use a shared3 u" M/ b6 B1 K& V
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
; |# f$ f3 E8 J: A: B+ O3 C( h" Rwhoever else is on the same server as you.
) t8 k' x, `+ [5 U0 [; y: GSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast8 Q/ u7 B9 Q- k
enough that the visitor can't close the window before your pop up is even shown. You have about 3# U: |. Z1 z3 z b
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
3 J$ R, M& `* i- n* ^# ITo explain the difference between types of hosting packages, picture a refrigerator (the server) in a- F( z- g9 Q- W
house full of roommates (hosting customers). F# E0 R. }; [& a1 j. ^
In shared hosting, this is like having roommates where everyone has no specific designated area inside5 P+ u; [" A+ {) s. f6 }& h8 Z
the fridge where they are supposed to put their food. Everyone just jams their food in however it will( M4 x: q' w0 r' m4 k, `
fit.# G; O' x1 n: K, _
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
( m; @4 n: v: @( s+ sthe rest of the roommates, by virtue of simply needing more space and resources to accommodate8 f9 z7 F1 Z6 e- _' Y+ A' `' n: z
their food. Everyone else's food in the house has less space to take advantage of.
! b- j* {3 {8 | R! TIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
7 P/ F* m# I& }% p( l' Y1 y+ {$ sany type of hosting this is a bad thing, and especially while running PPV traffic.
. T' M" E3 [0 q. V! y) bIn the case of a virtual private server (VPS), everyone in the house has their own designated space
( F5 e5 L9 c, \5 vinside the fridge to put their food, and other roommates can't come into that space. The server is E4 G. M, U* M" o2 I, b! h* r
partitioned, so that each customer can only use a specific amount of resources at any given time.4 p. f4 ?- f1 Y2 I9 A
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
. T* a. G, ~; v: u/ }belong to you and no one else can use up those resources. This makes it possible to serve much more P% v2 e1 | H3 J
traffic, faster.) E" S: K0 O! y. }" w$ x' O" z
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
5 k2 g. l7 V( ~" ]: |) D# ^Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
4 V2 I8 ?2 g5 s4 chere:
0 b" ?, x. _: I ohttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-9 A) w/ S" Z* J" V+ }! [& w
VPS&highlight=hosting
; B; w1 w3 J: LDedicated-Hosting-vs Shared-Hosting
. k! t M$ m2 y# |8 h2 dhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
9 j: H$ t# L Z7 a( G9 P: hHosting...Your-thoughts( Z- F |7 Y6 C$ E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
' M$ ?3 |4 e* ]% n; UHosting Providers for PPV' b( e3 A( G. M/ k" |6 ~) ]% e
Beyond Hosting
, ?4 k9 Y6 ^ G1 Q! F3 w' |http://beyondhosting.net/" A) ?% G3 ~* D: ]+ V
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment- e I0 T+ K: l9 S8 c/ R3 _; a) F* X
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
* U! a8 k) D1 I: O$ pdirect linking with PPV. Also, these guys provide great support.
6 o, f9 _9 S% s5 C0 ]Prosper202 Optimized Hosting
6 K: S0 \2 |( ehttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
) @# f( u3 _8 ~: iCPVLab Optimized Hosting
' ]% d: n# Z! H: V- r# Thttp://beyondhosting.net/CPVLab-Hosting/
) k V# T" K# b: t+ h# BDomain Names for PPV
* [1 o* B; [2 ?Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is7 a" e/ |7 K% ?' k0 e
where you're going to host your tracking software and your landing pages if you decide to make them.3 u" p5 E, H1 X3 `! j4 P- i s
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,8 }6 ]3 V7 h, K$ J1 {! h
bland one is fine to start with, to host both your landing pages and tracking software. The .com,4 O) B ^0 `6 {9 S" W* A. E
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a a! R, q% E" `' G
term or build a whole website.
M( U& h$ G) L0 G' R5 s6 YAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
9 }4 T( L f3 [tracking software on your domain. This is really important, because it is necessary to track your
! G% d5 W" K, G7 j' ~+ P" ~, dconversions down to keyword level so that you can optimize your campaigns. Without proper
. U8 @- S! S2 |3 \9 _% l0 u& Dtracking, it is impossible to know what is working and what isn't.* k2 p2 q1 R& V5 Q. M% o
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software7 a5 n1 V4 {) o# a
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
/ q$ b6 P' Q3 `( C: [Prosper202
; ]9 w2 M# K e8 {http://prosper.tracking202.com/apps/
6 h9 K) v) u1 D- P3 [/ E/ zCPV Lab9 T" V0 v% G* d! _: U
http://cpvlab.com/6 V: B- }6 \+ h& @
CPVLab Help Videos
5 r3 H6 i9 @ F+ @+ K! {- Dhttp://ppvlab.com/oweiw/oiurw/vdm.htm, M0 v! b" F# A1 _$ c# k8 e h
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
* Y* _0 j1 @: z5 K5 D- yindustry standard.
4 E& @1 i3 G, I( U4 _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
. o$ ^3 G( \# bCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from$ J6 I: J% N5 _, P# V% F. V
good support if you have problems with your installation.
$ d# t, Y! Z$ d: Y8 U+ m9 XTracking 2027 Y, v- M# y) U3 o9 N! L
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your V7 E, H; q. C9 X; x
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
; W" u$ T) l' d3 F+ A: g) A$ o. [area.. v, }5 b" P; s- [! O+ B
If you choose this option, keep in mind that your tracking software, one of the most important parts of6 B/ A7 E) b/ h7 V* o/ }
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
9 k( I* P" q* a* Y( x; iinterface, and their hosting.! G- s. ~2 ]8 I# f% ]% `2 Y% d! r' x
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords3 F3 M, ]& d# u5 r) `6 h
and targets which you are bidding on. Leaving this up to chance in order to save money could
" Z, t& r1 `/ S/ Cpotentially leave you open to huge risk if someone else caught on to what offer and keywords you6 [8 B4 Q5 _) E1 ]! q
were using.* K7 a5 t' g8 |& t7 Y, P/ l
Choose An Offer
3 v* \% S; E7 D h% \/ i" @; zNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.) a: t5 [' I, z* U, g+ X; y
Lesson on Offer Selection) a6 n0 |1 ?6 a h5 x [! k/ G1 b* Z
http://www.ppvplaybook.com/forum ... on-Selecting-Offers7 u" j+ F" R/ f! u7 h" W }
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.# {8 L" n( }* K5 f/ C6 d) O9 @5 d
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using1 x: g3 }: e- u2 C# Q$ F" D
LeadImpact as the traffic source.
9 X9 \. t$ z4 |5 n2 qNow the best way to learn how to put all of this together is to just get started. For some variation in
* @; h- U: ^& L& r& Sthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked* x% r5 I% R M* ^8 ~ N+ s
campaign.
" M# T6 F: B8 K/ `+ i4 n3 s7 \When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first+ Z$ w, p# j& @; z7 a* s
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says* L, D5 d; R- N D) \
that all traffic is accepted./ t; i% U9 U K/ d8 Y2 n1 s
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.4 `* y1 f9 Q0 w+ B
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can( u5 a! Z. x( q$ @* l" U
get creatives like banners or images specifically for the offer.
, M9 r4 z' z+ [. g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
* C1 ~. e( A$ f* q xBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
4 C, z- O0 ]+ ~7 Z. E* Ttrack my keywords. Without doing this, it isn't possible to see what's converting.* O: P1 Q" u$ ?' o! H, Y
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:" X" D( O5 z1 g" s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 97 o' t6 {: P8 {5 [6 Q
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
& w7 Y! L" C/ p1 b+ f6 A4 N' X8 ?! ?bottom of the page:4 e+ [, V/ L- ?' F L0 o) p
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
1 Z- `2 H/ ?0 `/ J; W( I/ N- {Click on the offer → pixels → Add a new pixel and this comes up:8 z N( t0 T/ ]; \) W2 _/ r" Q
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL F# C8 y E5 E o. s$ L
from your software into the box that says 'Enter URL of image to load'.7 s* p1 D# ~* M) u' _; ]
Once you do this, it should look like this:& g$ O" z8 c' p! q2 v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10! ~1 Q2 q7 D: E* q& s' q
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:* [" r) A$ X/ W0 m5 P- G: B& _
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
/ h3 t: d! L z' `Prosper or CPVLab.
f) ]5 B9 c7 Q& s' w( S+ N: u8 L4 J
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
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