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PPV GUIDE [PPV新手入门][28页]# [6 s5 \) O# \2 d
详细的请下载电子书！& V( F" @0 J" I. M* V* F9 w
* W( `" K6 A, c+ b, A* J7 Y! J
; V3 Q' L, c3 N k3 nNewbie Guide& U2 h2 N: z2 B
PPVPlaybook.com$ Z: R3 r: X5 Z/ {! H
Tracy Shaffer% o! ^8 I7 B8 h/ o
David Ford1 o+ e8 E: n2 s A: j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
4 ]+ O' l9 F& ?: A! nGetting Your Mind Right to Start Affiliate Marketing' W5 I$ f$ q8 o4 \/ r# n
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an, _+ h4 M! A3 f2 @/ m/ n$ r
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
$ s) P% b7 P9 x }you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing2 x" r7 d9 Z( w* I a- s: _
with any success, these claims are laughable and far from the truth.
+ r4 v: Z! h' G5 N0 [. L7 U6 ~Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash1 P9 P. F1 G2 v- n9 \" |- |3 L
flow management. The main benefits are the low barrier to entry compared to other businesses, and
9 J& u$ K0 w2 \4 y4 u( l% s! Sthe ability for a marketer to be a one person shop and make an incredible amount of money with low' k6 K! K# I2 H# }* j
overhead.
" O% |+ w$ ]! V3 b3 _. k E5 nThe winners in this business are the ones with persistence when nothing works, who know there's8 k* P/ m- k& q! R! A" _ A6 Q
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
* S. {7 q( v/ r6 S7 @* ?4 L' \# IThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
* b9 r* Q3 V7 {9 Zstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
& C+ f' w- p) k0 yMost of these things happen suddenly and without warning, and they all contribute to the amazing' ^' X; W, y7 i" N) V
learning experience available to anyone with a few hundred bucks and the ability to open an
* d& `; x8 F3 C: ]6 Radvertising account.
+ J! ~- X1 ~, h* O1 ^9 hYour competitors are willing to work at this around the clock. This isn't a push button, instant business5 w5 ]5 d- `, _/ Y7 d( x
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
' _# J3 ]. Z. K W' Omarketing has spent countless hours learning, trying new things, launching, tweaking, improving," j" h( M) ]# T: t, J. `& O
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.) W, E9 x U: B& {5 O5 I, m f
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you$ }! T7 u$ b# _) ?+ Z
started building PPV campaigns right away from start to finish. With that said, time to jump in and get1 P: |: y: ~3 e- y3 |/ G
started building.
- I- r7 s7 W: @# ]4 ]7 T5 RThings you need to get started:* [- L3 P0 M" D2 K
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)( f( } T, S3 O* Y8 X. q) g) s7 s; y+ p! f
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)' f* r9 s' |4 t
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
# }+ H5 c# C1 {' `; i( J3 G5 f+ m4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
0 }4 b3 N, B5 ]4 l9 K! dThis guide describes from start to finish, how to get started in affiliate marketing by running traffic' E# O; `* z1 w. p9 d. E
with PPV.
& D k# i1 x9 N" m3 Q/ C5 kBasic Getting Started Definitions; t1 T- u- j, |( w
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
) B% R* e7 {7 h, P z& qaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main K& M {9 V0 s) q0 Z+ P/ f9 L! c1 Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2( k: M3 p- z8 I4 _
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).7 Q0 B1 b* l( K
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate2 W) W0 }3 {! P4 H
receives a commission on that product. An example would be the Amazon.com Associates program,
. y: n5 t6 Y! K% o- m0 `4 }Comission Junction or Clickbank.
$ p: V, u, t6 g, t+ ]& v: ZCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes) l: `1 z4 b4 j4 t) m
an action like filling out a form, submitting their email address, signing up for a service or sometimes
; w% V; h% P/ Y V. i5 E/ ybuying a product. An example would be Ads4Dough or Neverblue.% u- O1 s R/ J y; T7 t
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's- x3 X5 D9 A# T: j: G
account, getting the affiliate approved for offers, bumping payouts and just about everything else- [* w- z( I4 p# x9 H- h2 U
related to an affiliate's account at the network. Having a good relationship with your affiliate manager) y: f% c% Q( f: n0 d7 c# z, u5 X
right from the start can really help you.
: K; f) I: r" [. W- fPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served' Y4 P0 F, V4 |$ T* }3 g( L. P
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per* H) w/ {2 P% Y/ \0 b$ G: ^
view, starting anywhere from .01 or .015.: w) X$ @( u$ m# {' m8 Z; {( \) r
In order to use this type of internet traffic, the affiliate can sign up with a number of different
4 N) A! h. ?# M8 b# k& R- Scompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
# \: R5 N3 _8 H: v* TMediaTraffic, and AdOn Network.
* B/ g( R+ w6 R& y( _Don't popups get blocked by pop blocker software?
, Q: g9 |, U: }8 MNo. Popups are served in a new browser window as if the visitor had opened the new window+ {# q8 I6 X. o
themselves.# z; T- B$ v$ M l
How many popups get served to the visitor?4 f4 k; {* U- u" C: Y" ?% z
The number of popups served varies depending on the PPV network. Some pop more frequently
4 l' B6 A$ q/ O2 ~(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
8 x1 g' }( Z4 }+ oserving this kind of advertising, so they have to toe the line between keeping their software
! N8 E6 t- L$ h4 w# \. l% f2 H2 Zdownloaded and still making a profit.
' H$ y: r; w5 h/ qIsn't this type of software bad? Why would anyone keep it on their computer?' ?" w, K+ T, B: K4 b, Y
No, this type of software doesn't harm the user's computer.! D6 w9 A' f$ n7 s' k$ j
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
% u/ t7 `/ v& Z6 U* n- }( Itoolbars or videos to place the software on their computer. The visitor keeps the software in place so
; Y* Q6 z& T9 q; X) z7 _that they can continue to have access to the incentive." J3 o6 |- g2 u- h$ Z2 j$ G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3& K( v+ I0 S& q: u/ w
How to Get Accepted into a CPA Network0 i0 [4 l* [+ M# |
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
7 v7 U" I: ~/ G# @& E$ W8 L. t& }to start looking for networks is Offervault which lists offers and lets you compare payouts across7 I) L/ g. s4 [8 S
different networks.
) W! ^( V6 H$ {' COnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
8 C4 U; k, C) Sapplication and be as specific as possible about your promotion methods. Usually some time after X& z }1 h2 l6 i& ~' o2 Y" y. [
receiving your application, the company will call to interview you. The phone interview is a critical
7 o: M x2 X+ l+ Npart of the application process, and most networks will deny your application outright if they can't get
- }& e; G4 w4 \- lyou on the phone.
! K, F/ H* {$ z, ?; T% u/ @Often, the person who does your phone interview will actually become your affiliate manager after: O& z) K$ e% Y7 b( R6 z. h
you get accepted, so it's a good time to put your best food forward.
1 U9 n0 o/ q' k3 A: rYou might not relish at the idea of someone grilling you about your internet marketing methods over
p N2 k& E8 E( b, d' Lthe phone, but trust me, this part is critical. Have answers in mind for the questions:
8 P% [; v/ \5 R, uWhat methods do you use to market offers?) |" [+ J" e" [# E1 M% S
Do you already have a website you will be using?
9 p! w7 Z5 b6 K7 ^" \: E GHow much is your advertising budget?
5 R( P; _* w: CWhat other networks are you a member of?3 @8 n+ C! q3 E5 K L% E
Who are your affiliate managers at these networks?, C/ _, u. J& }+ @2 |
Do you use social media (Facebook, twitter, etc.) to market offers?
5 q" c3 ^ s; f, V7 KHow much traffic can you drive?1 v5 l1 [4 Y1 X. O& |
Do you have a personal recommendation from anyone who is already a member?+ {5 X- F* `' T* X \" C5 A5 s
Once you provide satisfactory answers to these questions, the network will approve or deny your1 Y w7 D* v: R6 h& m
application. If you get denied, just keep applying or call someone on the phone and try again. Be! I# k! S3 n- n0 {
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
6 N/ z0 c9 c, d& Y5 l% Mfor the network can be helpful.0 C$ @8 i. {' @7 S7 o, H9 |
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
' k9 A2 O6 P8 iSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network5 m4 B& E4 V$ w, i3 l0 D7 w! C8 {5 l' [
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
% l- c- @6 ^' Z! G5 L* A4 t+ a2 zpeople can open a lot of doors as far as networks are concerned.
. k- o# V, [, ?2 O6 S) hAfter You Join a CPA Network
( {7 V+ o+ @0 @. d6 L. aOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
! K7 u8 G4 T0 f# E0 ?; t; R( c/ Oand make an attempt to get to know them a little bit.$ I+ B5 n/ n5 |+ l
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
. ]0 ?1 O+ o6 J# d3 Fweight in gold. Start feeling them out from the start and try to get to know them. Once you get3 e# d$ w! J5 p& F. o0 z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
; c1 B$ j; A; E0 `! T' {1 M2 l" \) Slarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
9 R* K7 s2 }' |2 G; wbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
- g& r. ^+ G+ V( }- qemail. b/ [* M0 q' t4 p; L K
For more helpful info about dealing with affiliate managers, check out:
5 K- S3 C. }1 W3 {http://ppvplaybook.com/blog/musi ... -affiliate-manager/
$ m3 m$ ^6 _# C* O% m2 m7 j2 }http://www.mrgreen.am/affiliate- ... iate-managers-want/
; \5 k: ?" H9 T; L# p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
3 A+ v9 I. B: g }; U; ^( w" QSet Up Web Hosting
7 z) G; b* E7 s( M9 j8 ~9 d. Z, nGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said6 E! d$ h5 [, I; o
about internet hosting. In general, you get what you pay for with hosting. When you use a shared! M9 U% I- l) y% a7 f6 q& l
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
; M4 h: N& W5 _0 c* f% Ewhoever else is on the same server as you.
. Y& f, v7 l( Z# @9 C* o! h) N3 t9 aSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast5 w2 l% h6 W& R8 k
enough that the visitor can't close the window before your pop up is even shown. You have about 36 h5 I) `" W: H+ l2 K7 k$ V
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
6 ~ {. @' K* H! uTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a. g$ g) V N# Z% v7 E7 T
house full of roommates (hosting customers).
' \% \, }( o- W- SIn shared hosting, this is like having roommates where everyone has no specific designated area inside
: [8 ]) u' t3 u: H" ithe fridge where they are supposed to put their food. Everyone just jams their food in however it will
+ y n- A4 J0 L" T, J; U- lfit.
- Y+ x$ X5 r8 G1 h( z# l4 e7 JSay your roommate brings home a large turkey. They will then take up more of the refrigerator than: g$ W. P" x1 M+ k& H5 f
the rest of the roommates, by virtue of simply needing more space and resources to accommodate a6 o8 \6 j0 m8 \ Q* I0 i8 V
their food. Everyone else's food in the house has less space to take advantage of.# \, R& T% b% v
If you have less server resources to take advantage of, your ability to serve popups will slow down. For2 b8 ` z5 C$ t% e6 t; \ F" c) |' \
any type of hosting this is a bad thing, and especially while running PPV traffic.& z3 d1 W2 T8 c( r" u' }
In the case of a virtual private server (VPS), everyone in the house has their own designated space0 Y' O B. j$ _9 u9 U. f. j
inside the fridge to put their food, and other roommates can't come into that space. The server is# x0 j% Q( G8 y2 s+ ]6 A# L( U
partitioned, so that each customer can only use a specific amount of resources at any given time.
+ Q- B O2 e8 \A dedicated server would be like having the whole fridge to yourself. All of the server's resources
/ \# I w/ n. D( ~9 Kbelong to you and no one else can use up those resources. This makes it possible to serve much more/ S. a* i# Z' b/ n' Y0 k4 \& ^
traffic, faster.# a) M2 G1 x( {. x4 p0 I5 O% Z
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.' T0 ? Z/ D' Y/ ^2 a+ W
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
. V+ r' I+ ]# z" {here:$ q7 v' _ e0 ~$ U" u7 n/ ?
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-' [: F" e- ?* q' e! F2 H
VPS&highlight=hosting
: w( V2 i C `# f1 XDedicated-Hosting-vs Shared-Hosting. q/ E( o+ K5 s& |
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-+ Q; C9 N/ _& B* w2 ]: c- }0 Q
Hosting...Your-thoughts
( \; J2 L3 {: c" p1 o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 60 k0 P9 b& v8 K$ O5 ^- R$ s
Hosting Providers for PPV( E4 A% T: M0 I: W
Beyond Hosting& h) \5 R. m D& @; i4 z+ a
http://beyondhosting.net/
# h+ g" `% {1 V- L9 l& p( c; ~With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment' N( w; ~5 V0 x! u& x7 X1 C# k
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
4 O2 F& @( l+ N. ]8 o5 ~" u9 d' edirect linking with PPV. Also, these guys provide great support.
& N R" z* i% `Prosper202 Optimized Hosting
i4 r8 a, V4 X& ^http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
@3 d+ i( {3 R- C7 fCPVLab Optimized Hosting& \1 U1 `' n! D1 A3 X
http://beyondhosting.net/CPVLab-Hosting/
; o/ I1 K# U1 m3 M4 nDomain Names for PPV6 B) x* w8 n; o" b) v$ C
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
. m9 i; D. w9 Z' W( ?- P& Ewhere you're going to host your tracking software and your landing pages if you decide to make them.& F& \+ I( Q) d8 s& L* N: \
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
8 ]! o) R% S* R0 j0 g+ g2 qbland one is fine to start with, to host both your landing pages and tracking software. The .com,, a8 Z! M/ g" s( N2 Y( S/ O
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
/ X/ m% y! x8 y P. [4 b7 N/ o$ Pterm or build a whole website.
P# U0 x7 S' I8 SAfter you buy hosting, a domain and get those all attached to each other, the next step is to install: {% q4 v0 W# `+ T
tracking software on your domain. This is really important, because it is necessary to track your- s# w( x" ?& Z9 R
conversions down to keyword level so that you can optimize your campaigns. Without proper
' C4 l& ?6 Q3 o i" t( V' h3 `# otracking, it is impossible to know what is working and what isn't.) g e. F" S# t! |/ G% k" f* [
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
3 [2 u$ ~8 @1 u2 W* lis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
, I* @& `7 X6 P$ u# ?$ iProsper202
( |8 Q& a' }- d0 X" c' i6 R( [http://prosper.tracking202.com/apps/
! D2 E p2 ^8 A: g( |CPV Lab1 D: d+ [7 u* P& i% ?( h& H% r/ v: \
http://cpvlab.com/
+ e: f, C" ?+ F* _CPVLab Help Videos1 F( r, h. f6 D; Z$ w
http://ppvlab.com/oweiw/oiurw/vdm.htm0 _- N# v0 q Y: h/ ?6 j
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an6 Y; i s3 v' e' q
industry standard.
' I% N; I! n5 c9 u! \ z) t/ V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 76 N9 G. C2 K/ t, C4 h2 Q
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
! ]4 n% g9 Y* ?' sgood support if you have problems with your installation.* L7 b- H3 L7 i* d7 r
Tracking 202& e. w# P3 \ e1 @6 Z: a2 b4 V
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
# c. r) W7 j& ]" w8 U( B% y, Pcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
! Q6 G8 @4 q. _, @3 oarea.0 {9 T& |3 [1 i9 k! w' ]6 w3 n/ U
If you choose this option, keep in mind that your tracking software, one of the most important parts of
& Q& A; K D: Hyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202! U! |* d4 r9 l3 {
interface, and their hosting.
* n/ I% j" P+ KAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
1 |) M" H% A$ _* A8 ^6 vand targets which you are bidding on. Leaving this up to chance in order to save money could1 T8 N1 {' W% Y- |9 d6 x x
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
j8 ]2 p l" ]3 m M' _$ _+ ywere using.: l3 q+ Z( Z. k/ C
Choose An Offer
" y K2 D9 s! Y p# F, lNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
6 q/ B" A; Y7 F& lLesson on Offer Selection% G/ Z6 X6 O/ [6 o5 `7 u
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
9 n3 d$ G, `( j7 ~2 h& rIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
. g: M" f: |" K3 P6 c' A$ MTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
1 e3 D) E: V: w4 D5 f7 pLeadImpact as the traffic source.9 q0 ], a( Q! e5 o9 B9 J/ u7 Q/ g2 G
Now the best way to learn how to put all of this together is to just get started. For some variation in% S5 U" g7 H6 R: h
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked& m g8 D/ [& _# G
campaign.9 h& Z1 s6 Q8 W* I
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first L5 g1 E+ T& W Y9 s. W
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says8 B' w8 b/ o! Q
that all traffic is accepted.. p4 S8 s4 h" K
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits., `+ [8 F6 L, `0 M# B
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
, S$ p- B$ F+ M; v' Rget creatives like banners or images specifically for the offer.
1 r4 Y7 s4 c8 @3 s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8( z8 X- j' _8 G: M/ [! C
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can3 x& Y# a; U: I* C" |7 {4 o- q
track my keywords. Without doing this, it isn't possible to see what's converting.5 b* Z. ~2 p2 @5 W% j
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:7 E7 F3 {1 o, w! R4 \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 95 I: V6 j! N6 }+ S
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
. I) l+ p. B6 h4 Y4 Obottom of the page:
. N+ ?8 m: E; c% A m5 M+ P- RNext, I have to cut and paste this pixel into my offer at Ads4Dough.
4 h K6 I5 h* {0 H9 JClick on the offer → pixels → Add a new pixel and this comes up:
( K7 C1 p! m; j; O9 r8 wMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL& ]$ V9 \ _6 {
from your software into the box that says 'Enter URL of image to load'.
8 C/ ? L. ^" EOnce you do this, it should look like this:
r! i' V4 V' W8 u- I/ T4 x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 101 c* V V5 M- Z9 }' j" E
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
, X: C1 D# |) [ @ H E0 E( ]/ G# l( BNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either9 l8 c& o, X/ M
Prosper or CPVLab.6 Z, M" }) `! B
. `) j: E9 w7 N6 }
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发表于 2012-12-27 18:47:17
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