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PPV GUIDE [PPV新手入门][28页]: N/ B5 O/ E N$ P5 @& N$ ?: m
详细的请下载电子书！
7 ]4 f f' Q J0 `, H
/ ?+ b1 S+ j/ {% q
2 y f( D$ q6 R2 p1 kNewbie Guide
* w7 [7 E* `8 T+ t2 {) |' ]. `PPVPlaybook.com
# s+ f) q; X; u4 Y! vTracy Shaffer% S& F7 G D6 O7 r) P, }
David Ford
, t( ]* f4 r: C! }- I W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 18 s3 f# O3 K/ z
Getting Your Mind Right to Start Affiliate Marketing
F3 N/ V! s$ wThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an; E9 ^, N0 w! t% N( D9 C3 B S0 Y
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
. {* T Q% S4 m; s, ?6 y) _( myou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing# R7 M/ o. p* P. Q+ e& V# s
with any success, these claims are laughable and far from the truth., y6 W; l; e+ G# e9 A/ v
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash0 n" A- i# {! ]) F' o6 y7 q
flow management. The main benefits are the low barrier to entry compared to other businesses, and
9 ]5 d# |! w5 ~1 Z* p1 \" kthe ability for a marketer to be a one person shop and make an incredible amount of money with low+ B- [6 g2 j1 V
overhead.7 _- D( E, c; J8 [, W8 K' \( ?
The winners in this business are the ones with persistence when nothing works, who know there's; I+ y @) p3 o2 W3 {$ F
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns." _! V$ V9 e+ l* A
The cold hard reality is this: virtually everything in the space is changeable, what worked today can- j' x& x; F5 Z4 h) Q# f
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.. K) [5 j, d* l" C2 D0 W1 y
Most of these things happen suddenly and without warning, and they all contribute to the amazing! D7 J" n7 U: d4 g+ E
learning experience available to anyone with a few hundred bucks and the ability to open an5 b0 ~6 M1 _* I6 B( w [7 y" o
advertising account.
; a0 N- q- E2 ?$ a* z3 jYour competitors are willing to work at this around the clock. This isn't a push button, instant business
% r% E1 v2 @0 f- X4 vwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
& e- c# @+ h P7 pmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,( J/ n! `4 m2 J6 e5 D
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
. L% Z/ c6 v. Z2 t: rWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you: H9 R; Z/ `$ p! y# _& J4 D4 d
started building PPV campaigns right away from start to finish. With that said, time to jump in and get7 s8 O$ v1 X0 D8 V
started building.
5 O5 A1 y5 a( A* \5 fThings you need to get started:! x9 a. C5 A' V" w
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
( W# L+ P7 b( T: Q2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
7 H9 U+ r7 m5 w, Y {5 q3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic). h T3 B' n- B0 h
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)0 A5 l1 n/ L! E) ~ P; q5 Y5 \
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
- q0 x8 E% o( A& l5 rwith PPV.
7 s" R/ [4 r* L+ _4 T; ^$ qBasic Getting Started Definitions7 ^# R% |; l. |& H
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
! z9 V' B, C0 P! o/ G7 C: J2 X+ Waffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main* I4 K) V0 X; D/ @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2* M/ B4 }, b9 n$ y1 {
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
" ]- q6 C& k8 {- F5 t% [$ HCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate4 T6 Q: g9 `+ I! Z) e/ x
receives a commission on that product. An example would be the Amazon.com Associates program,
& f& B+ _# Y- {' A7 B! {Comission Junction or Clickbank.6 M3 u/ }6 n0 ^8 o: c( Z
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes8 H) e% @* o+ ~% L7 K
an action like filling out a form, submitting their email address, signing up for a service or sometimes, g4 k4 I+ m; @
buying a product. An example would be Ads4Dough or Neverblue.7 o' A: R; _4 V i# O
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's# K7 W2 F! i3 {! h- z( j/ \
account, getting the affiliate approved for offers, bumping payouts and just about everything else
! k& o+ ?" X f# h" g1 p, a) R, prelated to an affiliate's account at the network. Having a good relationship with your affiliate manager& Z9 @, x# y: i( D
right from the start can really help you.
! i; A# r( z Z( yPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
* U3 o- L/ U; G) gin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
; B/ g' q6 v( W. w' [view, starting anywhere from .01 or .015.
' {+ I. B4 G1 A. K i- m! k% ~In order to use this type of internet traffic, the affiliate can sign up with a number of different1 y3 K) Y i, F4 n2 D2 H
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
/ K' r5 [0 w7 M0 C Y: z- lMediaTraffic, and AdOn Network.
$ o2 d" B2 q& N4 t) VDon't popups get blocked by pop blocker software?
9 t8 ~2 m% g' \* @) \6 Z0 b1 ^No. Popups are served in a new browser window as if the visitor had opened the new window
; V0 f( ^. S/ wthemselves.
7 u. x! W% ^) o0 U5 v; a# |How many popups get served to the visitor?
& [( G U% e. `8 F) Z* xThe number of popups served varies depending on the PPV network. Some pop more frequently+ r. w0 Q' L9 X# q
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
$ k: c" ?# D, {serving this kind of advertising, so they have to toe the line between keeping their software
/ N& g( J9 x: [/ a' Vdownloaded and still making a profit.
. J; t2 b9 b2 B, C" B+ l6 HIsn't this type of software bad? Why would anyone keep it on their computer?' U6 p8 M- \1 ]
No, this type of software doesn't harm the user's computer.5 s" s% a( T6 q5 R+ h5 M
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,* F r& `& T* r) U' I+ q4 c/ }
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
3 ^7 T9 @7 Y2 H f/ D4 N& d* Nthat they can continue to have access to the incentive.
0 S% j# D& Z$ M8 l- h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
0 g# i2 R6 W/ R. ]' oHow to Get Accepted into a CPA Network
" k2 x, N7 S, e D$ AIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
g6 M* P: v( _- U1 w9 ]& ato start looking for networks is Offervault which lists offers and lets you compare payouts across
( c! ~ t9 `% }( ^# f$ W" ~different networks.7 _* P0 v: i) C9 T ]
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
4 s0 h O* E0 d- U, g1 X0 I/ |application and be as specific as possible about your promotion methods. Usually some time after/ T- J3 j& n" w1 |# L; X ~# t
receiving your application, the company will call to interview you. The phone interview is a critical
# C7 j+ H2 |& S! xpart of the application process, and most networks will deny your application outright if they can't get' P* x2 ^7 {8 N1 H3 d! j, Q6 A
you on the phone.4 S: T ~* P: q' |: j" C
Often, the person who does your phone interview will actually become your affiliate manager after
1 L+ f, J1 }% w# E1 X; Vyou get accepted, so it's a good time to put your best food forward.3 X5 x3 ?# U5 Z
You might not relish at the idea of someone grilling you about your internet marketing methods over
: J5 |$ c+ ^% _' vthe phone, but trust me, this part is critical. Have answers in mind for the questions:; }1 g( V6 [6 I. n+ A
What methods do you use to market offers?
- t3 k8 O4 X6 pDo you already have a website you will be using?* C& x! O; Z7 @6 n8 x5 a
How much is your advertising budget?
3 z# G' p2 [. l/ k+ ]5 W( ~What other networks are you a member of?
) P( Y2 W0 M, {/ v8 M" P4 t' BWho are your affiliate managers at these networks?2 q: ?- ^+ ?4 C6 m7 u5 U
Do you use social media (Facebook, twitter, etc.) to market offers?
1 p7 A' E1 D. D1 aHow much traffic can you drive?
" k9 x5 W. t5 C2 P d4 Q5 ODo you have a personal recommendation from anyone who is already a member?
$ [; Q+ ]# [, Y! zOnce you provide satisfactory answers to these questions, the network will approve or deny your5 l$ X' p- {$ ^5 m
application. If you get denied, just keep applying or call someone on the phone and try again. Be
/ R# A" t p6 S/ Opersistent. Also, getting a personal recommendation from someone who is already an active affiliate
7 U0 N# p$ ^3 nfor the network can be helpful.
0 c6 G( z! r0 A$ b# ~) h+ bTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
8 L5 u5 U& K7 Y. A J6 e; F4 r& ~Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network5 e8 v/ G5 t3 g! M6 f; I
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
0 v1 M3 ~8 r8 K% d% ^people can open a lot of doors as far as networks are concerned.5 H+ |0 O# M" m5 i. k+ B
After You Join a CPA Network# K/ ]0 @5 h; f8 M8 E, Y
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager- ^, y2 l6 _. X5 V5 I
and make an attempt to get to know them a little bit.! b" c1 X" g+ K" K
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
) l0 h: L% Y& ?- Wweight in gold. Start feeling them out from the start and try to get to know them. Once you get3 |6 h/ t [9 F" W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
+ X5 R [- _1 @( @* }+ v' ^larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
6 R7 c s# F. O) M' ?bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
0 D) n9 v) C& m" P6 k" jemail.! h! N; U- l7 v" I3 q& E
For more helpful info about dealing with affiliate managers, check out:
" l. [# ^, l( f8 V6 N/ `+ whttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
. x* Y8 ~" \1 Z* ?# \http://www.mrgreen.am/affiliate- ... iate-managers-want/
3 i5 V! r+ ~& g/ ?; T% ~! X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
) @/ V, ~# o' Y1 h+ v6 ZSet Up Web Hosting n3 |( s. ^7 R
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
* v+ l, s, ^1 Q, A$ vabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
6 d: S9 a0 |3 J4 J: ?4 J$ @host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
, Y5 M" I t9 w9 k; g. l6 }8 a( rwhoever else is on the same server as you.7 M/ [' o( B- O4 e' R
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
+ V; i- L8 r |* | t' Eenough that the visitor can't close the window before your pop up is even shown. You have about 36 b# x" p8 @! H/ p
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.( D0 X' M0 h7 R( L. H
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a) _9 y* `% L% M
house full of roommates (hosting customers).
V& o% b0 Y( c [3 nIn shared hosting, this is like having roommates where everyone has no specific designated area inside1 @% j- P9 m- M4 c1 B
the fridge where they are supposed to put their food. Everyone just jams their food in however it will1 n1 H% N7 f# H
fit.
8 T" I: D) i0 w" TSay your roommate brings home a large turkey. They will then take up more of the refrigerator than# M. r5 I9 { p1 O/ P
the rest of the roommates, by virtue of simply needing more space and resources to accommodate3 A2 Z3 [% Y: \- x- Z6 {& K
their food. Everyone else's food in the house has less space to take advantage of.8 _6 X& T% v" }0 ]' R
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
/ Y1 X+ E( x- K& K7 J- ]4 kany type of hosting this is a bad thing, and especially while running PPV traffic.
& F( B3 _0 l2 g7 E& ~In the case of a virtual private server (VPS), everyone in the house has their own designated space
% Q! D" N2 S2 p& \. Xinside the fridge to put their food, and other roommates can't come into that space. The server is& b9 P" h- k, T( q; x0 p
partitioned, so that each customer can only use a specific amount of resources at any given time.; V9 ^9 q6 u" _3 Y
A dedicated server would be like having the whole fridge to yourself. All of the server's resources" Q+ Z1 F5 k9 U0 N7 s0 v! D7 e8 X- E
belong to you and no one else can use up those resources. This makes it possible to serve much more+ ~* G X- V) A
traffic, faster.7 s2 }; b4 u5 p) I- s& ?2 @& o/ t" b
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.. a8 `5 w2 `& P! A8 P2 P
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is; n1 `- y( _( A: ]: R
here:
4 n; }) x+ G7 s$ u ahttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-! ]' \" f2 ]$ ]0 O% ^" \
VPS&highlight=hosting* W9 O* A2 @8 B5 s/ L& r ?0 Y
Dedicated-Hosting-vs Shared-Hosting5 h/ u8 t, F$ \* U0 Y2 h d
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
L- w# S" l. F. F! b! n9 \Hosting...Your-thoughts0 S8 R( t1 i! R+ j9 \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6) r& v, f; d1 q: _( @8 ]( x& G
Hosting Providers for PPV/ p) L) b- {* ?
Beyond Hosting' {( L" C3 y2 C; k3 Q( g$ x' u1 C2 y
http://beyondhosting.net/1 `/ `* z! ~( n, @5 _
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
: @7 l5 ]; C, x# x, B |5 G' Z/ d1 lreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
% I/ D, s9 N9 g6 n% w" l+ d1 f" W. k3 wdirect linking with PPV. Also, these guys provide great support.% Q1 m" ~+ ?0 a% J6 r
Prosper202 Optimized Hosting2 K7 B( ?3 v( e7 v; r- u
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
* m" p9 f$ q; \3 `8 m3 kCPVLab Optimized Hosting# X+ ^7 i4 y8 \! h! W0 N+ X
http://beyondhosting.net/CPVLab-Hosting/1 o3 }! B2 G* L7 @0 f
Domain Names for PPV
3 O$ j5 s O8 }1 N4 h7 h. IOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
2 p# C9 a" t+ x1 u% e r' xwhere you're going to host your tracking software and your landing pages if you decide to make them.. a/ S: N U" S, E
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,+ W5 y/ E4 H( H f
bland one is fine to start with, to host both your landing pages and tracking software. The .com,( ^- i' c) _9 `, V; y
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
; u2 W# V, s( C6 D4 M; j( {term or build a whole website.% V W1 d/ ^2 M' w; o
After you buy hosting, a domain and get those all attached to each other, the next step is to install4 T3 f1 s6 E2 A5 y4 T' B
tracking software on your domain. This is really important, because it is necessary to track your, L9 o2 G3 r: g# V/ @* Y
conversions down to keyword level so that you can optimize your campaigns. Without proper0 R0 G/ |" U$ j
tracking, it is impossible to know what is working and what isn't.
) x# z7 H; |, ]- s+ s0 B8 ]. H+ kTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software* a/ I: @+ c0 U" f& ~& j8 u
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides., z9 ^: W! @* w. ]& S
Prosper202
* N+ U0 H. I0 k& O6 Mhttp://prosper.tracking202.com/apps// t: ]1 P$ c8 g, S, o
CPV Lab, {* @; x0 T0 m7 k
http://cpvlab.com/% f" ~4 D/ y- i) O
CPVLab Help Videos
& Q& D3 \) _2 f, q5 R8 O$ qhttp://ppvlab.com/oweiw/oiurw/vdm.htm5 p# ]2 D+ B# x' e0 r/ z
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
) B5 D( E M! N, J! `- w1 mindustry standard./ y! i: f0 G1 e: R# r# \1 F6 @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7& J" R+ X) G, H4 o. Z+ G/ u8 s
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from( ]; X7 ~; k/ N2 D( p: O; N
good support if you have problems with your installation.1 R& r5 N2 i8 M
Tracking 202/ l$ m1 r0 A, g3 i: E1 c1 h
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
$ y+ T2 F, b8 |4 ]campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user$ d6 T$ J) v W" i) U, W2 u; w
area.$ i) g, e7 {) j4 c1 Z+ D
If you choose this option, keep in mind that your tracking software, one of the most important parts of
4 Q, c3 K& }2 d6 C& o2 Cyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
2 q# P6 F* V' Q. l! [+ |interface, and their hosting.
: _4 v- w- k5 RAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
5 @3 n- D) _: `9 Q" g2 uand targets which you are bidding on. Leaving this up to chance in order to save money could, ?5 ?% t$ F" f/ P4 H7 a$ x; S
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
2 Z! C7 O2 U n. B% k& d+ Pwere using.
( h$ O3 C4 W) l( S8 fChoose An Offer
2 u" O$ j# L$ w" |- @7 A6 QNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.+ p# [4 H! Z3 @, b- j2 S8 b
Lesson on Offer Selection* Z9 n! E" X7 z* a
http://www.ppvplaybook.com/forum ... on-Selecting-Offers& T8 i7 G* O3 e1 T& ^, m: } m1 Q
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
4 \. {7 E2 e" `5 q( ~2 X3 @To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using5 z3 c" [* V8 X0 s7 f P7 i
LeadImpact as the traffic source., g3 }( e c/ e) S5 J
Now the best way to learn how to put all of this together is to just get started. For some variation in
! f* {! s0 \4 ~1 Wthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
0 L$ U6 Q1 J( Fcampaign.
+ H9 T: {; w0 r; z% Y6 k0 y' wWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first/ h. Z1 F1 B: Q6 s
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
" t2 m$ @1 `) \4 u; \* F$ ethat all traffic is accepted.
- |% U1 s9 A7 y* rFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.% p3 e- d' S1 T" o6 \) Y+ U f, N
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
( I8 @9 a/ P& J6 U, i- `8 J3 sget creatives like banners or images specifically for the offer.
3 {' m2 y( I$ ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 82 L- k6 C! \# k7 A7 X' T% V$ O% R
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can V9 z1 Z9 } {3 X: W( x% d8 r% R
track my keywords. Without doing this, it isn't possible to see what's converting.8 U# G" Z. d* r( @- T: C: [6 X
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:; k4 | [. B& W1 \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9, R) _. w, ], r) S
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
$ a( t5 y: v! n1 \( ibottom of the page:6 O' c! F& N: n3 Z: u# V
Next, I have to cut and paste this pixel into my offer at Ads4Dough., @/ r/ u- d2 q: u7 X3 {
Click on the offer → pixels → Add a new pixel and this comes up:
, n8 I5 R5 @: r6 d& ?Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL! S, E5 B+ h: F
from your software into the box that says 'Enter URL of image to load'.6 J% V( R) R3 k m
Once you do this, it should look like this:. S1 e! `) W2 L6 I) u: w/ m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
" Z$ {1 L! _- WClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:/ {' m6 F6 M: u* M
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
/ J/ L. l ]3 [& k3 rProsper or CPVLab./ l, D# V& x# e S3 U
1 P) P, l) e( P
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发表于 2012-12-27 18:47:17
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