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PPV GUIDE [PPV新手入门][28页]
$ j8 T4 _6 z' e: l详细的请下载电子书！3 W! W3 v( X2 T: b, T0 E
! I0 h) b( n b. x% L8 i' L9 ?
, X; x( q6 P: [$ JNewbie Guide8 e+ x% F% m7 t! ^. b& A3 D3 T# a; f/ g
PPVPlaybook.com
8 Q2 o+ J% |6 k. _+ m7 ?, XTracy Shaffer
6 l3 p, A/ o9 z) Q% B9 v; b) G0 vDavid Ford
O* I6 x) X6 u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
. J/ h1 | F7 z: W! E/ {4 l2 B( J" `Getting Your Mind Right to Start Affiliate Marketing
# I! z# t. J7 P9 N2 Q5 iThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an3 [6 i- v F$ V4 B; I/ @9 e
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where+ W0 _" w" n6 _3 e: N
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
$ K2 m+ `6 [. f% Lwith any success, these claims are laughable and far from the truth.
# Y9 t0 f0 y8 p; o, m7 q3 S2 s: QAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash1 u. t, y% {0 y0 ]% @$ R
flow management. The main benefits are the low barrier to entry compared to other businesses, and
1 F( j& F% u6 p: C% N { U6 p- a3 _( \the ability for a marketer to be a one person shop and make an incredible amount of money with low
) N$ i! l% A2 ]overhead." m: V2 @( `5 ]* P1 B. W* Y- K
The winners in this business are the ones with persistence when nothing works, who know there's
, r# ?1 t {" k+ v4 E6 `$ ]) O$ g2 zplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
% P' C0 h6 j- G# oThe cold hard reality is this: virtually everything in the space is changeable, what worked today can L& ~& N+ a" j
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.- b* b. r ^( q( {0 ~
Most of these things happen suddenly and without warning, and they all contribute to the amazing
0 I$ {, W0 ]# [learning experience available to anyone with a few hundred bucks and the ability to open an* v, |) t3 ^' i
advertising account.
1 Y, x- K2 P/ a/ @Your competitors are willing to work at this around the clock. This isn't a push button, instant business
! Z& B# N- T. a/ h; C/ z. h; [/ |( Lwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet7 g# L1 i. W: G8 u4 U: r2 _" u
marketing has spent countless hours learning, trying new things, launching, tweaking, improving," E9 J* R' X2 a. ]' T, O+ g/ c
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.& q% Y( j" W( K0 g0 Z# i. W# A
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you; F( l1 e7 A4 @: P
started building PPV campaigns right away from start to finish. With that said, time to jump in and get& u: W. ]; X0 j4 T! ]$ M, {
started building.
: D Z: z0 Z! D( s4 R; a3 iThings you need to get started:8 j" d3 C: @7 v4 g, s# |- q& s: a. y
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
- M6 q, l* y, f9 }' O- {) _2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue), d1 @0 i9 m6 l/ N4 H, e$ ^# Z
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
; q8 g2 I. P: l; x1 {! [4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
) E% Z, q- {- l2 {This guide describes from start to finish, how to get started in affiliate marketing by running traffic) ~6 x/ E+ j4 P, } v7 O, V4 ?5 Z$ C
with PPV.: U/ R- a. ^$ H
Basic Getting Started Definitions/ J% I( Z* N* a* g% v4 C
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
) s) R6 z: u8 B; L; M I7 W( Vaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main2 }% Y; G4 n3 c; e4 `% _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 24 M, k' V4 S8 P9 k3 E( Q; f
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).2 v8 @+ M/ q+ }
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
( A5 O) l$ Z2 |3 Z; K& wreceives a commission on that product. An example would be the Amazon.com Associates program,
: d Z4 Q' P; d$ |Comission Junction or Clickbank.* b" m1 p) |+ S. x. U
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes1 i7 x9 }' n: K9 L& p$ K
an action like filling out a form, submitting their email address, signing up for a service or sometimes- ^& O: W$ g* r* e& x' j
buying a product. An example would be Ads4Dough or Neverblue.
6 N4 w! W7 {" I! P2 {Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's* D0 h+ S% s6 x! n5 e) e" `
account, getting the affiliate approved for offers, bumping payouts and just about everything else2 y$ g. l: @# o) t5 i! p
related to an affiliate's account at the network. Having a good relationship with your affiliate manager/ c3 m9 B" y- ?9 @0 L1 B' `* I
right from the start can really help you.
" q: f5 w" X8 E8 C n. i, Z$ b& s5 k' aPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served% E1 u. |- p% F( I1 A* f- {
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
8 g$ ?5 b: p, D, m$ ?view, starting anywhere from .01 or .015.$ }2 p6 q* V, L1 W3 D
In order to use this type of internet traffic, the affiliate can sign up with a number of different+ n6 P1 v" N6 N% g) g- ]( g( H; i
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
: u; t' V5 W3 B* g' T/ r. Y) I0 pMediaTraffic, and AdOn Network.
$ C1 A$ E6 s9 B8 V: d" ?Don't popups get blocked by pop blocker software?
4 D; O5 P! X- ~0 yNo. Popups are served in a new browser window as if the visitor had opened the new window
- X: U4 f" V5 r( w9 _( ^themselves.( ?5 @- j$ `: Q
How many popups get served to the visitor?' _# ?- n, i7 k0 b+ ?/ w
The number of popups served varies depending on the PPV network. Some pop more frequently
, E7 \: E( x% z+ T(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
; h: u) I2 J8 e. ^6 }' ]8 Sserving this kind of advertising, so they have to toe the line between keeping their software: G- ~4 N7 O- q3 J9 R" _
downloaded and still making a profit.
; a+ a/ A, y6 Y* a# @Isn't this type of software bad? Why would anyone keep it on their computer?- S$ H' U& @, f0 J; O& g( f! X
No, this type of software doesn't harm the user's computer.$ _8 l, O# J# k. Z( w
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,0 ]/ Z! { t$ D' }% a
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
1 P, R/ K& X6 l& D' Rthat they can continue to have access to the incentive.
* u# t- a0 x+ |5 q$ g Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3( t5 C) `; v5 a5 k" Y3 H
How to Get Accepted into a CPA Network
6 I' c/ C2 z5 {, `2 ^In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place. [: q1 ^# J- ~5 {
to start looking for networks is Offervault which lists offers and lets you compare payouts across
4 G* K T/ W( u0 V/ t) Qdifferent networks.; m' ^% t) a' g. S. w5 `! J
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)& ?8 H# e# V' M7 u5 t# v+ W
application and be as specific as possible about your promotion methods. Usually some time after. d. l3 r$ X% o l
receiving your application, the company will call to interview you. The phone interview is a critical
# d% o$ V2 ^; B, J3 tpart of the application process, and most networks will deny your application outright if they can't get
5 ?" r8 Y# b9 f4 Vyou on the phone.7 j) _2 b2 d2 q. E. u2 [. G
Often, the person who does your phone interview will actually become your affiliate manager after& G, Y$ I$ F( w; [
you get accepted, so it's a good time to put your best food forward.
5 @' T y2 b3 q8 T) ?& N1 G9 CYou might not relish at the idea of someone grilling you about your internet marketing methods over
# C6 a. t1 M3 g; ^4 ]- Ethe phone, but trust me, this part is critical. Have answers in mind for the questions:
/ n( X* s9 e; T! _0 c. HWhat methods do you use to market offers?# @$ y2 o+ G4 x* F4 r7 L5 ~& W
Do you already have a website you will be using?0 C! H0 S# D) r. a: `% a4 a+ X
How much is your advertising budget?
) |& C! H' H9 K3 U0 u! wWhat other networks are you a member of?2 a* p; H/ c" }( g3 U) H
Who are your affiliate managers at these networks?
& t8 m$ l/ u+ b F8 rDo you use social media (Facebook, twitter, etc.) to market offers?1 j! y* l, p# I; `' ^; _* z
How much traffic can you drive?1 a" ~! n" A) ~/ u
Do you have a personal recommendation from anyone who is already a member?- h$ B9 z* L$ Z/ U ^
Once you provide satisfactory answers to these questions, the network will approve or deny your8 K, \# X6 F6 W0 E9 A
application. If you get denied, just keep applying or call someone on the phone and try again. Be( h9 Z% ^0 Z5 h
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
% L ]# Q3 c# j1 r% ^! ofor the network can be helpful.' ?5 ]! U8 J, R) _* O" @# W7 X% K# A2 K
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
. ~- _/ j8 p$ t( N. U! M% DSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network6 f8 {3 q7 s' P# a2 A
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
8 T/ o! m$ ] U' ^0 i4 V) ]people can open a lot of doors as far as networks are concerned.
& Q# C- U; p5 R# b+ IAfter You Join a CPA Network' l' e5 m6 e1 k, U2 I: F
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
5 y6 V) H0 N2 D3 l: k9 Land make an attempt to get to know them a little bit./ k" C) b& z4 \9 i: I
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
7 _3 K1 m# m# R% _6 _& @' i# Jweight in gold. Start feeling them out from the start and try to get to know them. Once you get3 }2 X2 M% _* f ^' F" O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
3 Q: d1 t+ r! F2 N5 E; qlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout S w* M5 U% A0 U0 x
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus N* J+ A. R( Y9 p
email.
) N3 w1 N* J" M: ]) AFor more helpful info about dealing with affiliate managers, check out:$ x+ j0 t; q! X; o. a
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
* K* x% n" N; c7 q6 d" V+ {, rhttp://www.mrgreen.am/affiliate- ... iate-managers-want/ g. N2 k( U' g, }9 T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 56 P( \2 ^0 q. _% @1 V
Set Up Web Hosting
' I2 K& K& E4 m8 x9 |/ KGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
& J8 l( S! {0 B/ ]- i/ s% `about internet hosting. In general, you get what you pay for with hosting. When you use a shared
& b) f! L, R# J; ^( b+ Vhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with$ {+ `) D5 G( ]6 d' d# ]- m) q Z3 i
whoever else is on the same server as you.
' ]8 }- W3 W6 O# gSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
! U$ N$ x$ y1 F& w& aenough that the visitor can't close the window before your pop up is even shown. You have about 3( Y c7 D* v3 w) ]5 I3 b1 C
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.2 S4 T4 T3 R$ I0 \
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
0 F6 B; t3 q( Q0 B1 [1 o+ z+ g5 ?( Phouse full of roommates (hosting customers).9 c; |9 R3 U- e! r5 D
In shared hosting, this is like having roommates where everyone has no specific designated area inside$ [/ e* Z3 Y7 X! @' l4 V+ N. G
the fridge where they are supposed to put their food. Everyone just jams their food in however it will* x! \; f* p4 f
fit.
/ m. L2 c8 L. B( t# T) wSay your roommate brings home a large turkey. They will then take up more of the refrigerator than9 }7 i9 v2 P( b# o4 [0 K5 D. y* D
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
( u4 n3 W. @, {& vtheir food. Everyone else's food in the house has less space to take advantage of.# M& |$ B" [6 ^
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
8 p2 a8 W& t& a: sany type of hosting this is a bad thing, and especially while running PPV traffic.
5 a* U7 @9 ]- k, CIn the case of a virtual private server (VPS), everyone in the house has their own designated space
\' L4 B9 o7 y# ?4 l( L! T! i% iinside the fridge to put their food, and other roommates can't come into that space. The server is
3 P" r% i. b _; i2 J lpartitioned, so that each customer can only use a specific amount of resources at any given time.# ?+ M7 q1 Q' t" g+ s) r9 ?) \9 h
A dedicated server would be like having the whole fridge to yourself. All of the server's resources, z. l* Z" [# C- C! X
belong to you and no one else can use up those resources. This makes it possible to serve much more9 n7 z$ P9 d3 M5 Q4 B
traffic, faster.
/ ^7 h. t& h6 P' a1 g7 TAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.+ {. X9 V1 h. p3 b- Y
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is* x9 L! d3 K' Z) c% N8 s9 B e3 [8 E
here:
) c7 K( U2 x3 y1 g% \4 nhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
; e8 F3 y8 u, `8 f: s; {/ JVPS&highlight=hosting7 j x# T1 ? k
Dedicated-Hosting-vs Shared-Hosting
+ h: u: w2 H u/ n' N& Qhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
$ d. n8 ^2 N+ h" v: N# ]% JHosting...Your-thoughts
$ I2 @( R/ c& A3 z% p; Y6 g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6- v2 F, |* I5 f
Hosting Providers for PPV
9 _$ ?3 G+ p2 v, J* i/ aBeyond Hosting) S3 t9 m7 v/ l C; {
http://beyondhosting.net/
: u) }. B9 e' l, Q! L+ P, {With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
! F! j; ]2 ~4 K* j# @. j+ freceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when U2 L( c4 A' f. p9 G
direct linking with PPV. Also, these guys provide great support.3 ]4 }# W& n4 p9 I$ O( c. a! W
Prosper202 Optimized Hosting
# P5 f9 A( Q$ c% }5 K$ Phttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/, a% J4 h9 X- _" ?+ E
CPVLab Optimized Hosting/ B& i8 @# q7 R/ x2 V. ~8 s) H
http://beyondhosting.net/CPVLab-Hosting/2 b" I6 u6 n; v& L9 V) A
Domain Names for PPV
4 o* p A2 `- G. }Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is& N& M# i( x% y. S. ]
where you're going to host your tracking software and your landing pages if you decide to make them.
, |" \/ p r1 ]- c% y9 DOftentimes people wonder if they should have a specific domain name or a generic one. One generic,, y) _9 Q; ]( T
bland one is fine to start with, to host both your landing pages and tracking software. The .com,: e$ @- D: \- v( D& i( o6 a) F) |
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
. I: C2 L7 l$ Kterm or build a whole website.2 c! a: L8 R' e7 ]- a6 {5 |
After you buy hosting, a domain and get those all attached to each other, the next step is to install
+ h( @% X- R; t) k7 m1 q: ytracking software on your domain. This is really important, because it is necessary to track your: Z* J& H: ?$ T* R6 K
conversions down to keyword level so that you can optimize your campaigns. Without proper
5 e3 l/ @8 z! G8 M) ?4 E( Q Xtracking, it is impossible to know what is working and what isn't.
2 R: H7 z. g o% d; KTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software2 q/ w2 N1 g) m. j) Q
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
1 t1 d/ P7 w% S0 cProsper202
3 |, |" H, c& s* x8 [* A1 M" Thttp://prosper.tracking202.com/apps/
) |6 P. C( ]7 |CPV Lab! q' @6 O/ y- F6 T2 m
http://cpvlab.com/
; M3 s6 S* R; @ o! x$ b) XCPVLab Help Videos$ s" ^" P2 L: m8 W# g, @3 ]" U) t' \
http://ppvlab.com/oweiw/oiurw/vdm.htm
) J( |$ P6 c3 _7 N* q' q& t7 UAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an" W4 ~* _* h9 z9 O% s
industry standard.
' L3 ]: M$ N) U7 K5 m) d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
/ |7 e5 q7 k, c2 g _- hCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
, C0 V9 O# s$ Hgood support if you have problems with your installation.
# u j4 X( s. _( bTracking 202
0 R; a/ e5 K8 E( _. D% a; cTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
6 O( `0 J8 z0 O" P2 }8 t% ~campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user# ~, X q7 Z* [" L/ M0 T/ }
area.% L4 x4 ]$ M) Q
If you choose this option, keep in mind that your tracking software, one of the most important parts of7 [* `) k# ?% u+ M, l4 V
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202' [1 i( }4 Z: @( G( `
interface, and their hosting.
1 u5 \, [/ ?3 ?1 s& |* n# f' Q. R4 [Also, your tracking software reveals the most critical part of your campaigns- the converting keywords- F" }: d7 ^7 A0 c% s" Z
and targets which you are bidding on. Leaving this up to chance in order to save money could
8 n/ P: u, W" ]/ S7 Fpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
5 J8 [3 |1 ~. Z; O, _1 P" Ywere using.$ \& \; B; t m# c4 s, Z
Choose An Offer9 [ O6 Z" N- E. o9 j
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
9 n, E- w# m/ h9 v. v, hLesson on Offer Selection, H2 L% k! [1 q7 x7 i9 o
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
! O+ d0 m0 T8 U7 \# m) _. H& zIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.2 k% r$ ~, x. F! Z3 s: n# l
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
- e4 ?- W1 u! I( b8 z% e* xLeadImpact as the traffic source.
( G; G4 S( \! E( zNow the best way to learn how to put all of this together is to just get started. For some variation in9 i3 o& y* E% {+ z( l
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked( [* ^: u' R8 N0 ^$ B
campaign.. [7 e9 D3 ?7 D5 g: ^3 E1 j
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
# W" v/ n% V0 _$ k7 f* I0 N- Hpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says& e0 j. L9 \) S$ r
that all traffic is accepted.
! s Y/ v6 \, l' ^First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.+ j7 n: S$ n$ p
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can- ]6 f$ \/ ]6 ?! W
get creatives like banners or images specifically for the offer.
: J* E7 D" h% M3 ?9 w& U3 w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
V- B! f5 C& L4 K% ]Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
9 H$ a. N3 w+ T" a+ e; Z4 e7 c5 htrack my keywords. Without doing this, it isn't possible to see what's converting.
7 P. c* ]* r/ d; ~In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
) [8 H9 P. M1 K1 A4 H+ n8 p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
& K9 \: B; P4 n1 w7 J3 _In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the+ H) M: n; y+ C' j6 { Y& _: p
bottom of the page:
; |' o: Q5 c) ` jNext, I have to cut and paste this pixel into my offer at Ads4Dough.+ w" n& G- v) g a. y7 |3 l
Click on the offer → pixels → Add a new pixel and this comes up:: g% J+ _- T* w2 |& P0 Q
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL' Y% C/ \ w: o9 W. e5 F
from your software into the box that says 'Enter URL of image to load'.3 {2 G# {- j0 b5 w T& K
Once you do this, it should look like this:
- O, {0 T4 L, m6 _$ E# `: T. R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
. H! N7 J9 d( ^0 a: z, X0 lClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:6 J7 Q. A9 p: o5 {0 z
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
& ^5 I4 U7 Q5 P, c7 @2 o: V4 AProsper or CPVLab.
9 _: \6 j' e @; [# h+ k5 ~8 D" B% k0 f2 ?2 A9 T2 l
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
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