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PPV GUIDE [PPV新手入门][28页]
' Z: s- n @3 D详细的请下载电子书！
5 r4 |7 L# x5 I: N; T% T7 V1 N* O7 _ [0 {/ B T& @3 ^
7 A) e% j: v# E9 a) F2 r
Newbie Guide5 r6 X9 Q1 s1 O+ y
PPVPlaybook.com- D: x0 n6 H. v# \& ]! u
Tracy Shaffer
8 x! e2 J3 K6 `, P8 `David Ford' ~: \9 Y$ f! J- l& }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1+ `3 U4 i/ t9 ^ t
Getting Your Mind Right to Start Affiliate Marketing" I, ]! m. c- p. }% q4 K7 U
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an) O$ a; _! i P
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where3 q0 D* r+ T' [( [; l- Z
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing. Y/ [' t# O% A* ^
with any success, these claims are laughable and far from the truth.
7 j! F; g- ]2 x; O+ j7 a- bAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash3 H; ?$ m4 @, ]. Y- c" p
flow management. The main benefits are the low barrier to entry compared to other businesses, and. D# X; q% J4 G+ ^" n9 v
the ability for a marketer to be a one person shop and make an incredible amount of money with low5 v4 [$ c# E$ [* {% t9 O2 p0 J
overhead.
, e2 N, A- F" P9 J PThe winners in this business are the ones with persistence when nothing works, who know there's
0 ^9 y5 c+ r9 `% g- V( ^0 Oplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
3 Z. g- T0 \5 I( yThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
( r0 }: \" i. e4 v9 @0 U8 Lstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
. g0 Z* _4 V) }& f: v2 f7 LMost of these things happen suddenly and without warning, and they all contribute to the amazing( Y; x% m. e) r1 [
learning experience available to anyone with a few hundred bucks and the ability to open an
4 M# U1 R; A" A/ cadvertising account.
+ d) x, C1 Q! n; E# S; u6 qYour competitors are willing to work at this around the clock. This isn't a push button, instant business* ^8 q6 H( L! K( H* }
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
1 `- Z6 ~ l. X/ H! F: l9 Kmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
" N* K+ b9 [# Z3 I# Ytrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
# u9 D; S' I$ ?! PWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you# J( }9 ?3 D( F8 @
started building PPV campaigns right away from start to finish. With that said, time to jump in and get; N( ]2 l1 ?4 ~4 W% x
started building., |, m8 K0 e5 ~
Things you need to get started:
, W) `' A# \3 _* }1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)8 c9 P' W# c2 ~1 c
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
/ i' W$ U( [% j3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)5 U# @( t1 y p3 i
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
7 I S. b, A" o& kThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
: ^# D/ D# n# z3 S( l lwith PPV." w& l6 S* v: s4 ~# f" J" A
Basic Getting Started Definitions+ ?! |6 H3 F$ W5 G
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
b! C/ k, V- R4 naffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main6 k L0 M3 N9 ^) ?9 d( m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
( \! b7 k& h3 [& rtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
7 j- ^& \$ u: Q' j0 x4 j# dCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
& i4 \ X, Y% {$ C, Y Q6 preceives a commission on that product. An example would be the Amazon.com Associates program,2 _) I+ p+ _1 a# C
Comission Junction or Clickbank.: e7 a* b# y0 V$ A
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes+ O% L$ U5 E4 _2 s5 r
an action like filling out a form, submitting their email address, signing up for a service or sometimes
! J2 O) t+ g; B/ [- b4 S2 abuying a product. An example would be Ads4Dough or Neverblue.
X. q; u E) n/ e; wAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
9 {! Q' ?8 t/ x2 {* M2 @0 A' R2 ]account, getting the affiliate approved for offers, bumping payouts and just about everything else
- b+ y0 V1 B. \' Z8 h xrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager5 f' Q) C; a* |" g! v
right from the start can really help you.
& {/ {8 m) D% y2 \3 D: Z/ |! f5 J3 |PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
# H- h7 N" {/ }% M, zin pop-up form through downloadable software on the visitor's computer. The advertiser pays per# W! d- v/ a& U1 v
view, starting anywhere from .01 or .015.
% i# H) s2 r4 i/ `2 L" ~# |. rIn order to use this type of internet traffic, the affiliate can sign up with a number of different
) [( ~$ [7 o, ] G5 a2 ^% q4 A* hcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
$ {; c! `4 O/ y" p# o$ RMediaTraffic, and AdOn Network./ _/ v. b6 g6 n6 y
Don't popups get blocked by pop blocker software?
0 ^3 |3 p Y5 T( l" h: @No. Popups are served in a new browser window as if the visitor had opened the new window% d6 f: P$ N- Q: j* I
themselves.. `) x. h7 T6 G+ o- g* ~% g
How many popups get served to the visitor?. _, u* w- d' j# S
The number of popups served varies depending on the PPV network. Some pop more frequently
/ Q$ s# W: z9 n* v( o" I5 e# N(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by7 F- k) n" v/ b+ G& |8 q( H
serving this kind of advertising, so they have to toe the line between keeping their software
( X* a0 B. y0 k; q# Y5 gdownloaded and still making a profit.
4 y# q8 X) X6 K4 I" c8 [Isn't this type of software bad? Why would anyone keep it on their computer?7 k: `& K2 P/ u2 _4 g
No, this type of software doesn't harm the user's computer.
+ @+ [1 K6 z' X5 g/ | UCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,2 l+ M# V, S( x
toolbars or videos to place the software on their computer. The visitor keeps the software in place so( ]8 Q' w) m# ~# |- \( ?
that they can continue to have access to the incentive.
- t! G u+ c' b: _( `% }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
" S; ]/ u% C2 p% J) uHow to Get Accepted into a CPA Network
1 z/ h# R) }7 qIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place6 q3 V; F1 }6 D$ z
to start looking for networks is Offervault which lists offers and lets you compare payouts across1 E; d7 m9 t7 _" ~8 \% G
different networks.
+ g1 I0 L' A8 I# c. b Z4 ^( d& U; \Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
$ g) g# l" f2 z/ `7 {% N# A8 Kapplication and be as specific as possible about your promotion methods. Usually some time after c# ?2 @, n; E; J0 o$ d8 x3 r
receiving your application, the company will call to interview you. The phone interview is a critical& ~) Y0 R, G- U) j$ \2 ]' S
part of the application process, and most networks will deny your application outright if they can't get
! m1 r h0 E% S* g. [7 Y2 Iyou on the phone.2 C8 T5 U+ L! @9 q
Often, the person who does your phone interview will actually become your affiliate manager after$ k7 O8 n$ X' m" E" Y$ R8 i! n
you get accepted, so it's a good time to put your best food forward.
& s3 ]/ E" w8 K8 t: t( w: \! mYou might not relish at the idea of someone grilling you about your internet marketing methods over" c2 e9 Z; A2 B# A* [! M; H
the phone, but trust me, this part is critical. Have answers in mind for the questions: P6 [5 m9 d5 A+ y
What methods do you use to market offers?
+ [5 K5 t: [% N" T0 q- V8 dDo you already have a website you will be using?
! K# q" M7 Q0 J* |How much is your advertising budget?" P' \+ b" n' b( Z! e9 G9 R7 F
What other networks are you a member of?0 Z' h9 n# _# _$ `
Who are your affiliate managers at these networks?
+ j9 X' O' u2 i) C5 BDo you use social media (Facebook, twitter, etc.) to market offers?
/ ~) v9 A) z) l% [How much traffic can you drive?
/ v) W. t& k3 W4 D2 |Do you have a personal recommendation from anyone who is already a member? G* i! d7 m( X1 \1 Y5 h9 O: K
Once you provide satisfactory answers to these questions, the network will approve or deny your
- W. P, n& o/ d" z Dapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
% S7 Z# u0 O2 x1 Y& B) n ]" ?persistent. Also, getting a personal recommendation from someone who is already an active affiliate/ v, ^. F. S* r4 C( B
for the network can be helpful. O8 H* ~( G1 H/ Q' t5 W
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
; k4 m7 v8 J5 I! b1 kSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network# [6 l; w( ]( e1 Y
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know$ I- A/ L5 K9 k8 I/ C+ u
people can open a lot of doors as far as networks are concerned.- M" d- Q9 m5 V6 A. q2 O3 ` N7 M
After You Join a CPA Network' L; [, q" c- A6 B2 x
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
6 G0 q* J# d) a$ P0 J6 ?+ H$ `and make an attempt to get to know them a little bit.+ Y& @2 Y/ B* L& n4 a6 t" `9 h
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
4 c- h, h" o7 ?0 U" wweight in gold. Start feeling them out from the start and try to get to know them. Once you get4 ?) m0 Y9 R9 {& x* \. F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
' U+ `( ~: }+ j5 B/ jlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
& v* d5 u- y0 U1 G: s; ybumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus3 A6 K2 a6 _$ I- \$ S& n8 ^
email.
6 u1 _; f. E( d6 _0 _; AFor more helpful info about dealing with affiliate managers, check out:2 l' Y; ~- Y0 V% C
http://ppvplaybook.com/blog/musi ... -affiliate-manager/: {/ N0 s/ p% d+ M% d$ ]
http://www.mrgreen.am/affiliate- ... iate-managers-want/
~8 L6 K" f8 Z: `& b. C9 @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
/ f* m% c' ^: @Set Up Web Hosting% k @ b7 l# @+ j
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
" B, o0 c1 A5 u3 Iabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
0 D3 M- R9 l D% W0 t1 P2 I) Xhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
9 a8 r8 A4 a1 ?1 l% s! @0 ewhoever else is on the same server as you.4 ]6 O. R7 ]& z* I
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast) t% V+ ?4 k) ~, Q
enough that the visitor can't close the window before your pop up is even shown. You have about 3
9 I* @: ~- H( Y, b( B3 mseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
' [6 v2 {6 T( r9 DTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
5 _$ x* O/ U9 S9 Z0 i3 Vhouse full of roommates (hosting customers).
: E3 }( d* o& { d: ^ }In shared hosting, this is like having roommates where everyone has no specific designated area inside5 d# y( _0 f |% E# r
the fridge where they are supposed to put their food. Everyone just jams their food in however it will9 @- m |- M6 L; ~2 v
fit.
; J) i ^: s* g5 m1 eSay your roommate brings home a large turkey. They will then take up more of the refrigerator than4 E- R6 c F( R. M5 F% X9 c7 c& L0 r' w
the rest of the roommates, by virtue of simply needing more space and resources to accommodate9 D# R+ {- e) G1 V. w! @, `$ q1 }
their food. Everyone else's food in the house has less space to take advantage of.
; h9 W. Q! b0 M" E$ k/ M& rIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
) S9 y! w# M$ L) jany type of hosting this is a bad thing, and especially while running PPV traffic.$ i- [" E" h* D8 G, \
In the case of a virtual private server (VPS), everyone in the house has their own designated space! {0 j! O! Q" o. l5 c9 k2 t
inside the fridge to put their food, and other roommates can't come into that space. The server is
. O' U2 @1 P% y6 Vpartitioned, so that each customer can only use a specific amount of resources at any given time.
- {; c6 c; `0 R* \A dedicated server would be like having the whole fridge to yourself. All of the server's resources
( P# r0 E7 N( [6 ?belong to you and no one else can use up those resources. This makes it possible to serve much more
: O1 j2 H) I9 ftraffic, faster.0 W3 w& S% D; q
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.8 G1 h2 D% E% T# a4 v2 O! \
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
' M% y6 w2 [) w7 O7 Yhere:. V( g: K# K- E
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
2 K1 j2 R% j& B7 CVPS&highlight=hosting
; b0 U) E3 D! H' t6 @8 P# Y; KDedicated-Hosting-vs Shared-Hosting
5 M* R0 o! x* R5 h. X- Dhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-* S" d: d* c; C) l7 Q* u
Hosting...Your-thoughts' ?/ ^. V! h1 {+ }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
1 |2 V' W P6 z4 W# T* _. LHosting Providers for PPV
1 p3 q9 P: u; w6 F! FBeyond Hosting
4 [; f s5 z7 R4 Z7 a# Phttp://beyondhosting.net/
9 R1 h3 Y5 c) B, W: k* I5 g# XWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment! x. m6 C! c) u9 Q) {: d
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
7 m7 @$ _* d8 ] h! s. [7 \direct linking with PPV. Also, these guys provide great support.+ @$ K) U6 L; ?. l5 o, N
Prosper202 Optimized Hosting g3 k% Y& x& N9 B/ f8 B1 {9 z9 \
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/ T/ U/ e" l" W* y
CPVLab Optimized Hosting
* @; L' _ [2 I8 Q8 w% C8 K5 T2 \http://beyondhosting.net/CPVLab-Hosting/# V! q8 X7 a0 C7 P
Domain Names for PPV8 ~: ?9 G$ R F' T4 m
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
! S# y0 L& {. U/ Awhere you're going to host your tracking software and your landing pages if you decide to make them.
- }6 g) e9 E3 j$ n: `3 ~5 g% SOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
! E" `* s: u9 \5 Dbland one is fine to start with, to host both your landing pages and tracking software. The .com,: y* Y! Q5 L8 B
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
4 d+ s7 g8 q9 q) T# Y' I, pterm or build a whole website.
! t6 N) G2 m) N# _% iAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
0 v {" K. ^5 L0 d/ L: N" ?tracking software on your domain. This is really important, because it is necessary to track your
. l0 u4 k6 ]+ P4 qconversions down to keyword level so that you can optimize your campaigns. Without proper
8 f1 @9 }+ _5 @& _" m; J3 wtracking, it is impossible to know what is working and what isn't.
0 o& q9 x5 `# f) U7 h: MTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software$ i! I0 a B1 @
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.& n: h& V0 O5 u: i: Z8 ^
Prosper202
* e3 _/ A) S+ whttp://prosper.tracking202.com/apps/4 w2 [; ~( m3 Z3 ?- a
CPV Lab
+ A% F7 A. ~8 V/ V4 R/ I* ]http://cpvlab.com/
! X) ]% x+ Z# i* xCPVLab Help Videos. w2 O6 ~8 }/ o/ A: _5 g" }' w* [
http://ppvlab.com/oweiw/oiurw/vdm.htm
; f" a! ~1 m+ M# \& M2 c% EAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an* s- e6 Y+ I1 h' L( ~7 {+ E9 H
industry standard.& P0 W) d0 C* I$ b. r2 a% m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
5 _' D& j4 }) O; XCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from- m7 u1 @7 V7 E! w: \
good support if you have problems with your installation.4 T1 ~/ b1 @1 T# ?. E
Tracking 202
/ u& _, L9 y9 c/ X0 ?Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your5 N4 {2 C! v X1 e% Y* `) A3 D
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user' f( n; S% D9 j) {
area.4 F; | c# M, i" ?3 W2 P* | h
If you choose this option, keep in mind that your tracking software, one of the most important parts of+ E! M7 ]$ |$ ]/ d5 i
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
; s4 }5 y; w+ X( }3 ~interface, and their hosting.8 A8 W0 C7 w4 U$ N
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords: {- q( H$ U* W$ u
and targets which you are bidding on. Leaving this up to chance in order to save money could
8 U$ E. x5 t/ j) N. w0 gpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
6 F4 t( m! P4 C0 Awere using.
: s# j% l3 a2 ~( PChoose An Offer
2 y0 w+ b0 g3 b# w; TNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
0 q; ^3 `! B! }9 M. {, D& bLesson on Offer Selection
: F/ O9 n3 G* i$ K4 a/ L0 shttp://www.ppvplaybook.com/forum ... on-Selecting-Offers+ N2 x; i- P [, W. U
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.: O) f, P# p1 a
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
" n0 p2 ?# l' ?* p5 BLeadImpact as the traffic source.% ]. c. h" N8 J- f. e
Now the best way to learn how to put all of this together is to just get started. For some variation in6 s; b4 x. n5 n$ Y
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
8 l* o7 W' A) A, q) l) a% vcampaign.2 v/ ]! a) u- U8 _9 [- {
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
( j4 u5 _9 K0 s% w5 j$ J) lpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
4 a. G3 T& j9 ~! I8 o3 j, sthat all traffic is accepted./ a$ C: ]1 h2 g6 X. ]1 H
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.8 M+ h! I7 b7 z/ J% {
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
* z4 z$ H" q0 l4 e" dget creatives like banners or images specifically for the offer.
& G4 f3 k r0 W z3 i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
+ z& s$ Q/ b4 P: h5 r) `Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can- d3 j; v& C( D
track my keywords. Without doing this, it isn't possible to see what's converting.
) Y) s- p- O8 A/ M( ?. A/ }In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
0 A& R) ~3 v* a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
$ G6 a# h$ b) }$ p# A o. MIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
7 M6 W- f& g, {/ {5 ]4 sbottom of the page:
" n; }& n; C) n6 @6 R' {Next, I have to cut and paste this pixel into my offer at Ads4Dough.* K9 n" ~8 {# I
Click on the offer → pixels → Add a new pixel and this comes up:+ j- Z+ e; X, O9 v, v* D
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL6 Q) N$ a& Y7 ^( c
from your software into the box that says 'Enter URL of image to load'.
7 l9 |' r4 l) n; g0 e7 Y' FOnce you do this, it should look like this:' h: b: D, m- }4 e8 b& E. f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
1 M4 e2 ?) ~* q. R: iClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:3 D, }. Q$ t2 v, S4 A
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
) R: J4 x" O& `) N) q# `; @/ EProsper or CPVLab.* N8 g3 R1 @$ s% g9 p3 ^
, l& F) b& g# | j
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