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PPV GUIDE [PPV新手入门][28页]
R' r" q+ {9 ^% X3 j详细的请下载电子书！
, {# Y! u3 W; Z8 h, C1 @% a) I, p4 O, w# Z/ x# @
3 P$ q5 ]/ R% \9 ~( R' bNewbie Guide
' _) d0 L; R! X0 p# m1 U) xPPVPlaybook.com
; ~8 f. ~2 {* m" f' [" l6 dTracy Shaffer3 h+ X3 b+ _7 {7 ?
David Ford
2 a! p3 X5 M1 D2 h* M( B+ {; c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1) Y+ l7 `, y G5 G# u) L6 d/ G" ]
Getting Your Mind Right to Start Affiliate Marketing
! p- [( S( s, j1 Q8 BThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
. f( h* o) @; \ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
/ g9 I$ g q: V8 kyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing& t8 q" r6 X1 E( |$ l2 R" k9 R
with any success, these claims are laughable and far from the truth.
# N% Z& W8 l' n7 [, EAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
( I" j C: b$ R% d6 z9 zflow management. The main benefits are the low barrier to entry compared to other businesses, and! p: w* F. v+ W6 ^
the ability for a marketer to be a one person shop and make an incredible amount of money with low6 E: C, y+ O3 J& e
overhead.8 d, ^- i% i; h l0 W5 a
The winners in this business are the ones with persistence when nothing works, who know there's4 S& ^ b, `: W/ |. {
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.: L6 R3 q- z& `# C8 i) e# y4 {- b8 Y$ o
The cold hard reality is this: virtually everything in the space is changeable, what worked today can+ O! Y; w7 l6 v( f2 f. z
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
4 v" R+ j3 `6 b: v: l9 ]Most of these things happen suddenly and without warning, and they all contribute to the amazing
- ^5 z) n8 D) c0 c2 G1 d: _( \learning experience available to anyone with a few hundred bucks and the ability to open an: k$ v! s" ~$ n
advertising account.
/ G" z8 L9 Q8 {* i' ?Your competitors are willing to work at this around the clock. This isn't a push button, instant business
3 |5 j8 A6 k/ c- K3 B+ awhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet* d, z9 [! ?5 z
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,& _ b3 X$ {+ [$ H4 P' Q: C$ E( ~. d
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
& |2 {0 m- z( b6 y2 [( aWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
& X0 @; R9 X$ ^( `0 ~0 Q, fstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get* E" [7 g1 q' L; D
started building.
$ R- S0 U7 e" F" K) n* uThings you need to get started:% R8 E/ y6 M! @* e
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
! I9 L( {8 ?3 s) w: a4 O2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)/ W& j+ N9 B; T7 _
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
7 }0 b% g/ E& K! N4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
) T& s' R& O& e5 d; uThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
* x* y0 M2 V8 L2 g# mwith PPV.: Y3 H5 ~( T5 L8 S
Basic Getting Started Definitions2 O% B& Z; t1 {6 d9 V
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
& T1 U& u5 t5 _+ j# y, @; Xaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main* x& n5 n/ m- ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
5 J s$ Y6 v) u! L( u7 n2 a7 \5 htypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).) e% e8 L# G! ~8 @+ P0 u: |
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
# c' g% \: A* a% i; L# l. Rreceives a commission on that product. An example would be the Amazon.com Associates program, i3 v( V1 h' h- T6 D" k
Comission Junction or Clickbank.; r4 i. ~% k: O) P( x
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
: V5 W( B! t$ ]an action like filling out a form, submitting their email address, signing up for a service or sometimes
* p8 D9 |- `4 T. p" P* m6 Gbuying a product. An example would be Ads4Dough or Neverblue.
0 Q( F/ z9 w5 K/ X, BAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's) O+ R2 }# P8 z9 T2 r' \# ?
account, getting the affiliate approved for offers, bumping payouts and just about everything else6 ^, l7 J6 f% h: m" ?& _
related to an affiliate's account at the network. Having a good relationship with your affiliate manager$ t0 u; a$ E. }2 J; r: e
right from the start can really help you.
9 p' R8 A9 }) M" d; \, h9 _- W$ jPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
4 f- r7 y* V, j% L& y# }" b3 {" {0 _in pop-up form through downloadable software on the visitor's computer. The advertiser pays per# s4 m, G s" J0 U ^6 Q
view, starting anywhere from .01 or .015.
* c6 k A" C4 G2 h" l \2 uIn order to use this type of internet traffic, the affiliate can sign up with a number of different
5 `7 s F; r$ `companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,8 S# o4 B4 T8 o# i# {9 O4 e5 v& d4 f
MediaTraffic, and AdOn Network.% v& n" D) v9 ]1 |1 M( b7 {) D
Don't popups get blocked by pop blocker software?
% Z- S3 _* T7 y8 bNo. Popups are served in a new browser window as if the visitor had opened the new window
+ w4 c0 ]3 k& S, C9 Othemselves.
2 |; x2 t: g9 R) k+ THow many popups get served to the visitor?# ?2 |: e: A9 V2 t
The number of popups served varies depending on the PPV network. Some pop more frequently
. j1 ?0 @) a9 |1 l/ W6 R5 l(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
9 B, x9 c: E$ N# l% u3 N. B# Lserving this kind of advertising, so they have to toe the line between keeping their software
! V6 ^. l- A' Z) g% Qdownloaded and still making a profit.
4 a( g8 T0 \1 W. @4 ~) ZIsn't this type of software bad? Why would anyone keep it on their computer?
{0 q. } M) n; l1 F1 QNo, this type of software doesn't harm the user's computer." _% T; e. _+ x4 i- X; ?
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
+ a! v: \) Y' M/ o& ytoolbars or videos to place the software on their computer. The visitor keeps the software in place so& b2 X% |) A. }% A" d' o* r, w8 P
that they can continue to have access to the incentive.- y/ C3 R: @ A5 G6 j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3: }- X9 P1 N6 i2 h
How to Get Accepted into a CPA Network
6 ~6 t. D/ D- ]" r4 RIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
. j6 f5 N+ w/ d2 B; f+ [6 sto start looking for networks is Offervault which lists offers and lets you compare payouts across. {$ X. ^/ H9 V `
different networks.+ |0 t' p9 }+ a6 W: {1 d, [: \
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)+ T, Z) O0 V3 r: X4 z" [4 N
application and be as specific as possible about your promotion methods. Usually some time after/ p! b# g9 I9 c
receiving your application, the company will call to interview you. The phone interview is a critical
) J8 |% y8 r2 jpart of the application process, and most networks will deny your application outright if they can't get( z4 r* ^$ e7 f( x
you on the phone.1 n: m5 [. `4 }& J
Often, the person who does your phone interview will actually become your affiliate manager after9 v4 i/ Q1 F8 S9 d7 F) ~" z
you get accepted, so it's a good time to put your best food forward.' K$ R# d. l9 ]; O- ^
You might not relish at the idea of someone grilling you about your internet marketing methods over
, u) f4 y7 R' b8 `/ ythe phone, but trust me, this part is critical. Have answers in mind for the questions:
* p# W: z! d; wWhat methods do you use to market offers?( U6 V/ a: a9 r0 r \# @
Do you already have a website you will be using?
3 T3 E3 d0 C6 N A( ]" L% J# ZHow much is your advertising budget?
7 z/ Y- k! q" hWhat other networks are you a member of?6 w: K& ?* a" t4 J3 e; J, i
Who are your affiliate managers at these networks?
! q; j6 [9 t; i( A4 I) {6 y6 GDo you use social media (Facebook, twitter, etc.) to market offers?5 y3 j3 a& C3 k
How much traffic can you drive?
+ W* _: P7 P; r$ H, _# fDo you have a personal recommendation from anyone who is already a member?$ _: e4 t* p, M
Once you provide satisfactory answers to these questions, the network will approve or deny your
6 G7 [" v% g0 Zapplication. If you get denied, just keep applying or call someone on the phone and try again. Be& Z. ?6 v9 j7 \7 w( V
persistent. Also, getting a personal recommendation from someone who is already an active affiliate+ X( S1 J! N% ?' u4 M
for the network can be helpful.9 v+ v: e: O( U U! C. m' b
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
0 ]% @) c3 M' O T6 `& ^2 N% gSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
# d3 Z) c4 e8 l4 g! Eowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
& \& M2 m0 ^" w3 h4 z. opeople can open a lot of doors as far as networks are concerned. R; W! X/ g# h$ |1 d8 Z7 R
After You Join a CPA Network+ j" \& K$ d- {4 Z
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager# H9 ^' J. J' C$ w% G' d
and make an attempt to get to know them a little bit.1 s: F: j$ V3 h' D# J, d
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
! H% n) i O: c$ h! R2 aweight in gold. Start feeling them out from the start and try to get to know them. Once you get0 A7 V9 Q# y) L( O) ?5 c0 M u" o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
) M5 s) m/ w5 F, L9 M: Ilarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
{- b! L7 H& \ ~0 k0 [bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
$ B- l0 A( B0 i, n, S3 w4 x+ gemail.
0 |7 s% t/ W* h# q- |$ @0 vFor more helpful info about dealing with affiliate managers, check out:
9 _, J, c9 |1 P5 p3 i6 v% s4 rhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/& ]* u% ?+ |; S' S3 ~
http://www.mrgreen.am/affiliate- ... iate-managers-want/4 S0 E! f7 ?' b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
2 @( z! b* v3 |, [$ [Set Up Web Hosting( l/ W2 t* n/ m5 J5 \0 w1 J
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said6 V( z3 S: b9 B. @3 r" [
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
4 V+ u+ K& ?: ~! f2 g- Qhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with% P' q# Z$ p+ [7 t4 i2 X* t
whoever else is on the same server as you.
- ]$ _) B5 w4 g [Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
7 L" a7 J. Q: w& menough that the visitor can't close the window before your pop up is even shown. You have about 3
b! O( \. U- B4 R E: p8 Oseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.3 j1 k* ?7 U/ Y7 V( z
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a1 l2 ~3 [: |5 s, i2 b
house full of roommates (hosting customers).
" D. q6 T4 T# Y1 G$ l7 A1 z6 qIn shared hosting, this is like having roommates where everyone has no specific designated area inside
, `$ `2 }( I. o6 `the fridge where they are supposed to put their food. Everyone just jams their food in however it will; h( k! r' P0 m P1 g: m/ K: h
fit.( H; F# t# R% i- D5 K7 ^5 {
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than2 N( @7 {" v' m, W5 W
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
# b) w* {# s" {. |% v) Ltheir food. Everyone else's food in the house has less space to take advantage of.) B2 K, X0 V* c& t# \& v/ l2 _
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
* `5 o7 ]3 q" Oany type of hosting this is a bad thing, and especially while running PPV traffic.
, c3 c# f1 I' ~ v8 T" D9 iIn the case of a virtual private server (VPS), everyone in the house has their own designated space
$ y' F+ s0 d$ D$ R. P4 _. y6 _inside the fridge to put their food, and other roommates can't come into that space. The server is
; G+ j5 k4 v; J) R1 u& H$ @partitioned, so that each customer can only use a specific amount of resources at any given time.! t" T0 g* X* Y; ~; d0 }/ K d% H: X: j
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
- ^- g4 P; l9 G, I) zbelong to you and no one else can use up those resources. This makes it possible to serve much more/ {3 H2 f, H% Y" Q0 V0 t
traffic, faster.$ L% N0 S; L+ R5 {# T
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
: K# f* g" H( G6 cAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is7 u( ~3 @# g! _1 H9 [1 ?2 s
here:
3 _! K3 I3 j% X$ E1 W4 shttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
1 ~" I# y/ C4 q& }! XVPS&highlight=hosting8 q3 ?, L9 Y. b! d( c7 t, r/ a
Dedicated-Hosting-vs Shared-Hosting
0 U2 _! u4 B: x7 w$ rhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared- l! }" v; w& e; q$ S
Hosting...Your-thoughts
, b' m! X. x8 O" `! N4 [4 Q' O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 63 b, J% I* A1 L# D4 g
Hosting Providers for PPV
" z% L5 \: a/ O* ?2 ABeyond Hosting
( e7 d! O( t. H" O7 Jhttp://beyondhosting.net/
% h* i* C. V! F- CWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment; d2 N0 }" ?) ~4 X# J) Q& ?. p
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
6 R. w, z, u% u$ gdirect linking with PPV. Also, these guys provide great support.- w1 Z- h0 W9 g
Prosper202 Optimized Hosting) w5 I6 `* ?3 Z. Q( i0 r7 x
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/ u6 V- X% p. X5 K' A. l
CPVLab Optimized Hosting) ]/ X' ?8 x* y" n
http://beyondhosting.net/CPVLab-Hosting/
* j0 t7 @2 h5 Z. {3 f, i. Q' V% c$ dDomain Names for PPV$ ~7 y0 L% E; z4 L
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is' \4 t9 d' W1 O: a/ w4 x: k; C" M
where you're going to host your tracking software and your landing pages if you decide to make them.; Y* G* ]3 q1 I9 T+ b: b/ D
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
. N/ E" {# @# z( y) ebland one is fine to start with, to host both your landing pages and tracking software. The .com,
8 J: k& v* |0 y2 p) c/ A0 G# _" c.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a+ K" A, _. i# F3 {
term or build a whole website.
+ Z* ?: I5 i' Z: k7 Z, cAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
+ j% F8 l0 j8 T: g) {1 m- ]) _tracking software on your domain. This is really important, because it is necessary to track your" z. |7 p* ]& K/ k; f/ X/ E
conversions down to keyword level so that you can optimize your campaigns. Without proper
: h `* `, P8 [5 s! S2 Vtracking, it is impossible to know what is working and what isn't.
* S6 M* D, {3 {7 ?- v9 KTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
3 t/ `' e5 f- N5 [5 eis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.$ B1 d& q% A) o9 t* f2 x4 C, |
Prosper202
+ r! h9 A$ L( E l8 Zhttp://prosper.tracking202.com/apps/
3 ~. c! B- R4 d+ Q+ ]; c5 ?CPV Lab
- r6 s1 {, R5 f1 i' Rhttp://cpvlab.com/3 K1 g& m/ X4 u( `; W+ @
CPVLab Help Videos
) W8 }* l( T9 U) a4 E( O1 Bhttp://ppvlab.com/oweiw/oiurw/vdm.htm
+ w" U7 k; O8 ~$ K$ o% lAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
4 Q& B; ?+ U" q/ l, `5 yindustry standard.3 g6 N- @7 V% p: B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7+ f; s2 o+ V0 k, @+ p- O
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
9 s) N; L8 i: X1 d# \5 d5 ogood support if you have problems with your installation.
, v$ G, J% g9 v+ LTracking 202
# r5 s/ q6 O l3 t1 m DTracking 202 is the hosted version of Prosper202. You can create a free account and then build your' J/ G) }( R* A4 B0 U O" n
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
8 _$ Y. u+ s5 Q m4 f9 \area.( ], z& a: L I# K# I4 t
If you choose this option, keep in mind that your tracking software, one of the most important parts of
k! {) u6 |! I8 `your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
7 A/ p r& g/ p8 @; X' l r( l) Ninterface, and their hosting.: l! ]0 D& Y# ]. i3 G* h3 X5 h" h
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords. E3 k9 S: G+ g( {$ W' v
and targets which you are bidding on. Leaving this up to chance in order to save money could
: h( |" |# E9 ipotentially leave you open to huge risk if someone else caught on to what offer and keywords you
) _% m) P, h# q# t% ?. ~were using.' e: q- S1 c6 e/ k( X; c
Choose An Offer$ W" F: x% M( O
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
: R" x5 C8 x) p% p5 e* E; rLesson on Offer Selection6 R/ [8 I/ O& ^
http://www.ppvplaybook.com/forum ... on-Selecting-Offers' G' c# d% m# j |
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so./ q) k1 \7 b! |' h0 Q5 {& r
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using1 x) U" M3 S9 `4 `: c& F
LeadImpact as the traffic source.+ q- a' a: W8 ?- G% Q) i
Now the best way to learn how to put all of this together is to just get started. For some variation in, @5 k; f* t' b, }, n
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
6 @' e. m' U: y0 k5 Ocampaign.
" r" g; K+ I+ WWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
- B' j4 e: N0 zpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
! F( j) z2 t7 @- n% C# n4 tthat all traffic is accepted.. h7 o# v6 {$ B# D2 E8 \
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.! c$ b& `/ B5 t# ^- z- Y. e$ Y: E
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can6 f$ {) s+ d/ J: B' Y
get creatives like banners or images specifically for the offer.4 ?: n* H4 w$ B) x* E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
! ?) {( O0 S. j$ t8 O4 }0 C/ _* u2 @Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
: k% M; L7 N7 itrack my keywords. Without doing this, it isn't possible to see what's converting.
$ E& O( \4 k* @- DIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
2 Q; @! S/ d3 J3 k1 a o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
2 k, }+ t. T5 q, v1 S VIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
' S/ j4 C- w* @bottom of the page:: }2 R$ M! p7 F* s9 J3 H5 i
Next, I have to cut and paste this pixel into my offer at Ads4Dough.; ^' l/ S' y! Z1 T
Click on the offer → pixels → Add a new pixel and this comes up:
* T9 X! L) _. B3 DMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
* Q; [% j" u" h7 `. `from your software into the box that says 'Enter URL of image to load'.
3 _( W: a& @( ^Once you do this, it should look like this:
$ x& |, x( z2 W/ U/ X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
) r, S/ L5 V$ {: p& EClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
5 Y* v2 j! z, w' XNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either( |8 j* n8 Q2 j: l( T
Prosper or CPVLab.
) E9 ]! Q9 O0 F. B2 @8 H+ d2 s: |! ^4 O: n/ `% K5 W* R+ H; i
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发表于 2012-12-27 18:47:17
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