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PPV GUIDE [PPV新手入门][28页]) l2 g& A( g' o9 D; v; J
详细的请下载电子书！
' O& k |: v* g$ b% q* E( a3 B" k( C3 n1 V4 P% e& y, b/ d
9 Z$ C& }' p; G1 R8 J9 RNewbie Guide
9 [; }3 h R$ Q( Y6 H! q7 L0 oPPVPlaybook.com4 [) B) t4 M. C y, n$ K
Tracy Shaffer
; P( E* M3 j, n9 ADavid Ford
" B) b) H5 f( M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1! q; S$ y# Z; |
Getting Your Mind Right to Start Affiliate Marketing- t9 U$ W8 F" s' R" M( Y; w
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
+ ~0 i5 \) @9 \8 b( Aever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where2 X! b$ s8 b+ C1 y/ Z# p
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
^+ [* V$ d& L( t" jwith any success, these claims are laughable and far from the truth.9 j6 I: r% G& d% C; v
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
' E; D2 i5 E9 B$ m: Y* Vflow management. The main benefits are the low barrier to entry compared to other businesses, and6 `1 B8 o. `2 i) j7 S4 o* }2 J+ j
the ability for a marketer to be a one person shop and make an incredible amount of money with low, i3 u! t5 v" Q! l. w
overhead.
- `3 ]) S6 ?) C+ ^The winners in this business are the ones with persistence when nothing works, who know there's
7 y# b9 O9 I5 S% ?( Eplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
* P8 O# Y9 z9 L3 E. Z& K0 DThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
; z: y8 ^3 A2 H6 r" V. t4 @, xstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
4 V/ _: Y$ X. t$ IMost of these things happen suddenly and without warning, and they all contribute to the amazing
1 _1 u6 J8 @& y2 T; h- M# wlearning experience available to anyone with a few hundred bucks and the ability to open an& `" C- t* L% T" o* \
advertising account.0 S2 j7 N6 Y& _6 ^! k- |3 @
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
5 S/ g6 G, g) I& D' P" owhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
+ j; k( _- Y3 }1 Dmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,! ^* _5 k% P" W2 E0 V
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.+ q" P8 j" R3 @
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
% M- ]0 I7 y* P! b! x* Zstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get* N" ~. W0 }2 K6 ?, {* }
started building.
+ G/ d; W# Z6 A/ ^; WThings you need to get started:
3 U% U) t) X( b/ | V2 g1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
5 r( X6 T. @* C" c) Y2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
/ L1 s, m! ^) o( f6 S/ h3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
- C. R9 ?3 f8 A$ p" P/ y( L0 g4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
# {4 U @: h+ EThis guide describes from start to finish, how to get started in affiliate marketing by running traffic; K4 o- p4 O/ p
with PPV.
4 p' z2 f9 Y- X' @Basic Getting Started Definitions
# h/ y3 P. B1 T: tAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
7 q& [, k% N4 ~" oaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
7 l) [( N* g, J8 k' p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
2 B. T$ S+ X: ?* Y9 w* q# z7 {& ntypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
3 y( [1 d8 ]& z* j! w& r4 rCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
6 s* W$ b7 ^, Y0 ~9 z& o3 b# mreceives a commission on that product. An example would be the Amazon.com Associates program,: y3 O) M1 S1 L2 k2 V o( j1 M" }
Comission Junction or Clickbank.. f! D1 z% m+ u2 k7 u: b4 {
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
' z1 ]3 E1 K# j. Y0 Jan action like filling out a form, submitting their email address, signing up for a service or sometimes
; }1 X% d2 N2 G% Wbuying a product. An example would be Ads4Dough or Neverblue.6 c! t/ B) \/ @6 u2 J* ?! t0 o$ R
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
) C# D8 A; o, t4 y1 R3 {account, getting the affiliate approved for offers, bumping payouts and just about everything else- y) F% g* B7 j" o; T1 S
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
: c( K2 v9 I3 i; j2 x9 Jright from the start can really help you.4 z, D) _7 m2 G9 a2 `9 f
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
; p, M) p) W! K. y1 sin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
5 m1 z4 A+ q8 E$ vview, starting anywhere from .01 or .015., a( {, s3 ?8 W5 W
In order to use this type of internet traffic, the affiliate can sign up with a number of different0 i( z: e9 ~6 s( }
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,% ~8 n/ h9 _8 s) e0 S1 p
MediaTraffic, and AdOn Network., R" T5 a. N- {4 Y( `
Don't popups get blocked by pop blocker software?
6 D9 t' R' D" UNo. Popups are served in a new browser window as if the visitor had opened the new window: [, e b( i7 Z5 o
themselves.' [. p9 y: ^0 b: P. a* ^( Y) L
How many popups get served to the visitor?2 G0 P5 P9 m9 N
The number of popups served varies depending on the PPV network. Some pop more frequently
( a6 `$ C3 }: P% P" Z9 o( j# V(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by2 }0 Z5 d) O1 ?2 Y) U; X6 _2 ~
serving this kind of advertising, so they have to toe the line between keeping their software. t5 h0 V6 n2 S7 `7 [- B/ u
downloaded and still making a profit.
) A$ P5 ~4 ^9 h5 wIsn't this type of software bad? Why would anyone keep it on their computer?
i; m! p% y/ J& hNo, this type of software doesn't harm the user's computer.
e8 E8 T8 e9 N7 r* j! c7 I) rCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
, A; t! ?& v( t" ~8 W$ ltoolbars or videos to place the software on their computer. The visitor keeps the software in place so3 e! C+ B5 ^; G
that they can continue to have access to the incentive.9 l2 `- t5 x6 l5 I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3! `( X. D; F6 k" o9 @
How to Get Accepted into a CPA Network3 v1 j* v/ |2 O4 }. b
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
+ v3 C1 R5 l9 C- `3 l+ d# Vto start looking for networks is Offervault which lists offers and lets you compare payouts across
6 r3 h z" i; y* b3 {different networks.. [! N% N0 L$ ~
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
# Z+ a5 l" X, v+ z7 T6 ]application and be as specific as possible about your promotion methods. Usually some time after8 g/ y9 a" ~% H) a
receiving your application, the company will call to interview you. The phone interview is a critical2 X2 m- C( D7 S& n9 d
part of the application process, and most networks will deny your application outright if they can't get
" f" l+ c6 F- w& M, Xyou on the phone.
# b! N2 w$ e5 \8 TOften, the person who does your phone interview will actually become your affiliate manager after% I9 h& ^3 Z" t, v! z# T
you get accepted, so it's a good time to put your best food forward.
1 `* y8 [9 R7 V4 _ yYou might not relish at the idea of someone grilling you about your internet marketing methods over/ v' C3 I$ s; p/ o m2 B" B) c
the phone, but trust me, this part is critical. Have answers in mind for the questions:
- Y% i6 H% G7 L2 i" b( pWhat methods do you use to market offers?( Q$ d' }; N) q4 ~
Do you already have a website you will be using?" N3 ^: e! \5 j# o8 H
How much is your advertising budget?
8 h( m! c2 t8 Z4 u1 w3 w kWhat other networks are you a member of?4 B$ v* a( Y ~
Who are your affiliate managers at these networks?
: i+ M2 U4 ?' r4 @Do you use social media (Facebook, twitter, etc.) to market offers?* o' ] @! b f# n: Y1 u% }
How much traffic can you drive?4 M' W# B# M& c* p- j' `2 i
Do you have a personal recommendation from anyone who is already a member?
" u* [& ?- R4 ~; p4 OOnce you provide satisfactory answers to these questions, the network will approve or deny your2 x' t6 P" f) P' x) I' D9 H
application. If you get denied, just keep applying or call someone on the phone and try again. Be
' i1 H7 j1 S2 D: X6 \' mpersistent. Also, getting a personal recommendation from someone who is already an active affiliate2 J5 a% n9 d P: b
for the network can be helpful.; }! U5 ~% X6 j9 U; N& o+ Y( A
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate3 c6 o4 a2 j# \
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
$ n$ L# r/ U# a* i1 w; n& jowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
, t* l/ ]( A' u0 }people can open a lot of doors as far as networks are concerned.
' F9 k0 A! s" Z RAfter You Join a CPA Network
0 P4 E; {; z8 Z' l; H: [& c) cOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager' b# ^% y& s( C9 {0 K9 u
and make an attempt to get to know them a little bit.
+ g0 ~" D$ e+ j3 T6 PFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their0 o7 j% r2 K9 c7 z
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
) X) B4 x) Q7 E$ ?0 _+ f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4% c$ w& d- s5 {! L& g( D4 z# g
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
" b i. ~' U- o; |bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus+ S. n6 b ?" R2 {5 o
email.+ p4 L" _% O z% h( ~" y/ m
For more helpful info about dealing with affiliate managers, check out:
+ p' D1 r! X% g9 W6 H' }4 xhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
" m0 q5 N" {! ]; }" [http://www.mrgreen.am/affiliate- ... iate-managers-want/- F! N1 G6 X6 E% H( R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
2 h1 _% ]% J, s$ @9 K" ^4 |Set Up Web Hosting
- ]( q5 n& B" e9 dGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
1 O" ?! S$ h, H, b* [about internet hosting. In general, you get what you pay for with hosting. When you use a shared: X; x9 }; G9 l; N& r
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
9 ^5 P" b: D3 }9 z: |whoever else is on the same server as you.8 k& {( p8 S) _8 ~) ^0 @1 V) w) F
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
- R$ [* | \4 V5 X% q# f- l5 Cenough that the visitor can't close the window before your pop up is even shown. You have about 3
4 E3 N/ M( Q) v: u- ~, [0 Q" I' m% @seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
; L5 {. i% ]/ Q3 ]" ]To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
. n# W' M/ ^( _house full of roommates (hosting customers)., I5 J/ V) \# e: Q3 j
In shared hosting, this is like having roommates where everyone has no specific designated area inside
1 F" o0 y4 n9 g" d- I& Xthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
2 U0 w( k2 l1 W6 Gfit.
! [* a0 w+ ?- O; TSay your roommate brings home a large turkey. They will then take up more of the refrigerator than" J" z! l$ x) b8 |9 j
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
9 l! q9 \7 `+ c9 @+ jtheir food. Everyone else's food in the house has less space to take advantage of.
- C! T" V S& {9 J7 lIf you have less server resources to take advantage of, your ability to serve popups will slow down. For+ x- Q! J8 U. V- R; s9 |+ @
any type of hosting this is a bad thing, and especially while running PPV traffic.* d+ K7 _- `5 q+ f, E& D* K. T6 u; r
In the case of a virtual private server (VPS), everyone in the house has their own designated space. V7 a, A2 H1 {
inside the fridge to put their food, and other roommates can't come into that space. The server is
0 m @& C. q0 P# B9 i& Dpartitioned, so that each customer can only use a specific amount of resources at any given time.6 W, o t2 S4 M
A dedicated server would be like having the whole fridge to yourself. All of the server's resources5 o# N) A( I2 J t2 B3 T' B
belong to you and no one else can use up those resources. This makes it possible to serve much more
% r9 y8 \3 F l# ytraffic, faster., a4 x- T+ c8 ?5 v5 \5 ?/ I# y4 j
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.4 ]- e; H0 X2 B, q
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
0 r8 [1 S: r5 \here:
( m& V1 ~0 G2 K0 W! Mhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
3 J9 W6 k+ q1 M; k: s: w8 k% x& pVPS&highlight=hosting
+ ~/ B! [: s% E W$ B: xDedicated-Hosting-vs Shared-Hosting8 O; O2 N8 ~& Z, t# \- f9 |% o
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-' q' h/ t6 X/ h( a( ?0 m: R. r: _
Hosting...Your-thoughts
9 L" \6 t/ H+ x5 q9 ?' X+ j! i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6( j9 T4 m6 S/ }8 t1 H: z: U
Hosting Providers for PPV7 w4 c* @+ r4 B* |9 t3 ?
Beyond Hosting
! Y3 b* m } Bhttp://beyondhosting.net/
' ~ m* |4 V! B3 p3 xWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment. W- ?4 ~: } D5 p9 z# k: [- u
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
: A6 a( Y0 B7 q9 Bdirect linking with PPV. Also, these guys provide great support.! D9 v+ K) ~( n- R6 [& h! K4 M
Prosper202 Optimized Hosting
# S: P/ s2 H/ ~2 J. z8 S; E2 Qhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
+ l( V9 S* B* J% t: NCPVLab Optimized Hosting
4 ?' s8 j% e( F1 |1 K8 A3 X4 r2 C, Ihttp://beyondhosting.net/CPVLab-Hosting/
- Q) e* O- h4 r- mDomain Names for PPV
: J- L5 M5 j+ L. l+ |Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is' {. Q. r/ Y8 X$ v% ~
where you're going to host your tracking software and your landing pages if you decide to make them.4 X! l V7 L! Z8 R7 }) n# V! a$ Y
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,5 v, v" c$ f) N2 n( s
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
3 F. S2 J( X. K1 ~( ?* \+ C. {.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
' Z4 F5 p w# W/ U6 D" s% _( Nterm or build a whole website.1 E7 J+ {, e. G3 t) k
After you buy hosting, a domain and get those all attached to each other, the next step is to install% i( ~! {) @2 o
tracking software on your domain. This is really important, because it is necessary to track your( {' A+ c( ?7 L8 D1 F0 p( S
conversions down to keyword level so that you can optimize your campaigns. Without proper# |4 ] o4 o' u4 N- v) M( F7 h+ W
tracking, it is impossible to know what is working and what isn't.+ S1 @, n+ C1 v' \; ]$ Y
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software5 Y* `, R' _" t6 h( ]! {/ d
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides. e/ j; P7 J2 b& ^. ]
Prosper202
4 P, }. U$ {4 O9 a' t8 e7 p' shttp://prosper.tracking202.com/apps/
( s5 o c% i$ r; Z# N D0 t( CCPV Lab
- i0 A/ i+ f& B2 w: rhttp://cpvlab.com/
! F5 _. d7 D8 _5 V* w% X `CPVLab Help Videos, I8 h" `) a- P1 X' Q
http://ppvlab.com/oweiw/oiurw/vdm.htm4 T5 d0 g% @( @0 B9 M
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an3 ^" ]1 S5 O* Z0 f) l5 y6 J
industry standard.
( d6 T7 O) r8 o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 79 T- \* c3 _) ]( U* b8 f7 ^& z
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from2 _ R/ a& |- X1 v x: j
good support if you have problems with your installation.
/ i! N, ~! Q. Q- @$ R9 g JTracking 202
3 c! m* G* Q1 |2 u1 [Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your+ p E1 V% r9 a) G
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
9 E% j9 j! ~$ larea.! k( B7 x S, j- O& P+ c9 h
If you choose this option, keep in mind that your tracking software, one of the most important parts of
0 T+ h- R2 P6 Hyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
Z5 }2 S8 f! D2 p, dinterface, and their hosting.# L$ n5 |. o w- j0 b g
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
) h T5 o* N1 p4 Yand targets which you are bidding on. Leaving this up to chance in order to save money could. Y2 K& K6 y; h q! D! R
potentially leave you open to huge risk if someone else caught on to what offer and keywords you$ p& d) s1 Q' l/ G
were using.1 M$ W6 @- b5 f( [# a' \
Choose An Offer5 z y/ u+ [/ \
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.3 @+ e$ F9 g7 r* a
Lesson on Offer Selection
& R9 x4 W6 ]1 y! j. E8 B7 zhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers# |. j1 W% Z# N& z- @1 u% S
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
, J: C; A; L+ [ }To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using8 k/ f# i& c& a2 T1 }% l: ?( H
LeadImpact as the traffic source.
8 D0 P5 p) w2 f/ W8 z7 cNow the best way to learn how to put all of this together is to just get started. For some variation in
3 w( U' ~3 w2 C: Y7 Cthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked) ^& C1 d0 o7 o7 o9 c8 h, ?
campaign.
& t- @2 A- n* z. o6 xWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first+ `3 S2 |# {5 j+ V7 d, ~
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says- T. x* |8 U' H4 ^
that all traffic is accepted.
! T+ [6 G4 a: Y; Q4 E6 VFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits. M% R% k, W1 K2 R" H0 N" @
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
- C3 T2 h! M+ @+ c8 _, g8 N5 Eget creatives like banners or images specifically for the offer.1 z9 k& c5 {$ B! Y$ d }$ A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
( H# ]# @! s* ?; f X8 SBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can5 _. ^/ n" O, `& x
track my keywords. Without doing this, it isn't possible to see what's converting.
; T% M, A9 x- Q& [) h) OIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:+ |) { W6 i' ]9 c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
% c3 d' U6 j) M* L" A! p) j1 XIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the! r: c# [8 g- C& I! J
bottom of the page:+ e3 `; ?9 X7 W) Q
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
4 D* x/ n! T8 |) ~, T+ P$ n dClick on the offer → pixels → Add a new pixel and this comes up:0 U5 ~8 u1 \8 e1 e P* B8 \! @, U8 Y
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL% \) ?7 y7 f+ O% r0 p
from your software into the box that says 'Enter URL of image to load'.3 T9 ?! p4 m! h$ K+ u* [
Once you do this, it should look like this:9 V6 r4 k: X; w+ f3 e% l" k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10+ }8 Y( N! ]* S
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
S! ~& c7 h3 g# b" M4 E0 z: y% }Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either4 ^6 E5 y4 J: O" W: h
Prosper or CPVLab.
+ ~2 Z2 C( \0 O4 q' L$ ?- Q! u& C( ~& ?: O* V' z7 @/ z6 a
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