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PPV GUIDE [PPV新手入门][28页]2 ^6 T. W8 _( y" u% V- T+ j
详细的请下载电子书！
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Newbie Guide
4 N& b3 r8 E. `PPVPlaybook.com
- E: \. S% v7 e* Y0 A9 iTracy Shaffer
5 ^1 i# C& Q/ G% P" u! s/ CDavid Ford, Z) q4 v% ?0 @6 h8 F) o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
# v( J2 L1 j; M$ ?: p2 O: M' S# L: LGetting Your Mind Right to Start Affiliate Marketing! {% ~, B) P& I3 k) ^# f
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
; _8 W0 _8 F8 G8 n; |8 e; a: D2 Cever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
& b2 |1 m4 X( _$ E0 k! M6 yyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing4 a d+ t1 y% i, f% l
with any success, these claims are laughable and far from the truth.( K- C4 J$ T0 i
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
) k" X6 `1 J9 D" }' w+ ]' W' L- qflow management. The main benefits are the low barrier to entry compared to other businesses, and8 A4 g* x" W! I+ _, \# [8 Y
the ability for a marketer to be a one person shop and make an incredible amount of money with low
% B. ^' z; D5 j. O0 foverhead.- G: u+ E- a6 I# K) O/ X- @1 ]6 q
The winners in this business are the ones with persistence when nothing works, who know there's, C8 G/ w! J) U; c' I2 j# `, [
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.( u% z* V$ {- U) W2 @
The cold hard reality is this: virtually everything in the space is changeable, what worked today can7 A$ T) g' A1 h7 J6 }, M/ T
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
% O8 N ^3 Y( T, dMost of these things happen suddenly and without warning, and they all contribute to the amazing# u/ X+ A/ Q- e& x {8 \
learning experience available to anyone with a few hundred bucks and the ability to open an
; q; ~# B' ]+ ~: V' ]$ `advertising account.
1 x* }2 j) J3 C5 F& D8 ~Your competitors are willing to work at this around the clock. This isn't a push button, instant business
! g: x. ?5 B: o' ^/ m7 Fwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet$ ^& ~3 ~' [, ^: }
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,: o( k0 u# y; L0 s
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
3 I: K( f4 G0 ^ N8 ]) pWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you7 o } ~' z) L. R$ ?" p- m% I
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
5 l f9 w1 l6 F, `started building.
: r* U% y# Z" T* k6 n3 tThings you need to get started:
4 a2 E; C5 a P1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
7 k. Z* t; O' ?% B8 V; n2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
[% v- M! V% Q' Y& D- A! B' Q3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
& b( t$ @% F! U2 I; Z2 S7 O4 d C4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)/ h: V* _: Z9 \1 Y( f# f
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
6 i+ z& ~9 x0 ^' ywith PPV.
: u, i1 Y5 {* E9 r" ~0 z' ^Basic Getting Started Definitions
; |; F9 K& o/ L% l5 y9 c' @% [Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more5 |4 u3 m- o) ]- D; ]: x
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main/ I" j% {. ~2 }. ~7 q2 {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 28 Q: v; |2 F3 X% Y8 ^' f/ W
types off affiliate networks are cost per sale (CPS) and cost per action (CPA). j5 C$ O N1 s K" L
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate d: \. ^+ x9 ^! f L0 \
receives a commission on that product. An example would be the Amazon.com Associates program,
& x9 h' e+ _3 |4 cComission Junction or Clickbank." S+ L" B! r/ [) C1 S
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes0 K) A% @3 e8 L" {+ p' w6 P* B# Y
an action like filling out a form, submitting their email address, signing up for a service or sometimes
- y& y$ P& h8 U+ f# @buying a product. An example would be Ads4Dough or Neverblue.
6 _ v1 q8 ` J I+ HAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's( _) }; y0 Y" C
account, getting the affiliate approved for offers, bumping payouts and just about everything else# T4 V4 A" a* S- n, W
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
: d6 F4 T: o% y. _# l% `$ `- _' S; pright from the start can really help you.# S' ?0 L" N5 `, t1 T
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
6 t' x. a+ w2 @% z, s+ win pop-up form through downloadable software on the visitor's computer. The advertiser pays per, o% x7 F* I8 ^5 h& J7 I' y
view, starting anywhere from .01 or .015.
* @% S6 b e0 k9 B" c# m& H% l, jIn order to use this type of internet traffic, the affiliate can sign up with a number of different
0 ^; H1 n% R& Q- ~3 ~) ecompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
0 T# Q- B' E1 QMediaTraffic, and AdOn Network.$ z' N/ T; ]% W7 W$ S+ ]$ B
Don't popups get blocked by pop blocker software?9 \! g3 @7 \' s# l7 j
No. Popups are served in a new browser window as if the visitor had opened the new window
1 b" t, I: q3 i* r+ |6 }7 Wthemselves.$ A. \' d$ O) L, N8 h& f/ n" j5 I6 ~
How many popups get served to the visitor?% f8 z+ \2 N: x* n i( L
The number of popups served varies depending on the PPV network. Some pop more frequently9 L+ V6 W* e, Y9 `8 D9 j
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by1 n8 t9 k4 B% d+ ~7 r
serving this kind of advertising, so they have to toe the line between keeping their software
/ G: z' H5 P9 e( G7 `downloaded and still making a profit.$ H1 P% b3 t7 S
Isn't this type of software bad? Why would anyone keep it on their computer?
' Q3 _/ z* }0 P- H" M7 MNo, this type of software doesn't harm the user's computer.
) X5 v5 L# V6 e+ RCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,3 V/ @* w" a! n6 g/ u K7 W$ b- T
toolbars or videos to place the software on their computer. The visitor keeps the software in place so0 L# h! e$ p8 C- }
that they can continue to have access to the incentive.0 V% n7 _% K( g/ d. s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3$ C! p, B# y4 }
How to Get Accepted into a CPA Network
9 y+ h) M$ B# W. c. @In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place- y4 ^) E1 a3 V/ {+ b% n+ f
to start looking for networks is Offervault which lists offers and lets you compare payouts across2 L& ~' D: ]& _; Z+ ~' p6 R
different networks.4 n' } u- f. E' j/ h4 j2 @& @6 S
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
; Q0 C* f' t$ E/ `application and be as specific as possible about your promotion methods. Usually some time after/ e3 F* c+ \& m3 h M
receiving your application, the company will call to interview you. The phone interview is a critical. z+ h0 g8 l) Y! j5 K/ ~3 D5 L
part of the application process, and most networks will deny your application outright if they can't get# D ]/ R: y" W* Q
you on the phone.
) r; ^# H$ |4 a3 {2 vOften, the person who does your phone interview will actually become your affiliate manager after
$ z! }: r3 a# K6 s: }% Eyou get accepted, so it's a good time to put your best food forward.; B# r, R; z. \0 G6 @% o
You might not relish at the idea of someone grilling you about your internet marketing methods over
% x+ n! A5 h' h3 `, z9 Kthe phone, but trust me, this part is critical. Have answers in mind for the questions:
0 q2 a+ \: B6 I/ I# K8 }" m0 QWhat methods do you use to market offers?* J Y( b' Y( C- r9 ?2 `& J* M
Do you already have a website you will be using?0 }8 z7 T% j$ s
How much is your advertising budget?% r* r4 F$ r( u i: F& |
What other networks are you a member of?
. ~$ j' Y; k4 o/ ~; r tWho are your affiliate managers at these networks?
% j8 T. q" \4 Y) B( b4 A# xDo you use social media (Facebook, twitter, etc.) to market offers?
3 P" B0 _- Y9 GHow much traffic can you drive?
* ~( A% ? V! \# SDo you have a personal recommendation from anyone who is already a member?
4 D. @- M9 l, T8 ^/ JOnce you provide satisfactory answers to these questions, the network will approve or deny your
' T" J# ~; Y$ l- Japplication. If you get denied, just keep applying or call someone on the phone and try again. Be! l7 O' o5 C7 b, o4 g' k
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
& X6 o" Z2 `1 d* j2 Sfor the network can be helpful.
2 Q9 F! [3 U7 K kTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate L( y- m, y9 P# d) v
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
/ {& s( R- r% k9 a5 e# b! @( eowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know: a0 A k2 e4 m8 p1 B6 e
people can open a lot of doors as far as networks are concerned.
& r) f# w: s" G* T5 M3 d% X6 b$ SAfter You Join a CPA Network6 u- c6 q; K8 G# V) W8 ]1 C
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager4 E; E# R* Z% L8 D
and make an attempt to get to know them a little bit.4 T; Q4 e4 g: D! Q
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their' [: A/ W7 W. M$ Y- d& F
weight in gold. Start feeling them out from the start and try to get to know them. Once you get. W) h* Y. T! ]' @4 n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 49 n P/ E0 X# z( R; u! j$ {
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout( ~) [5 h3 E( B/ P; _0 q) M9 Q; n4 I
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus% ~ U8 k8 ^1 s9 F2 R5 g0 O
email.4 Z, W0 Y, t) j- p/ N; ~1 U* L" E
For more helpful info about dealing with affiliate managers, check out:3 a: M) U: M2 Z( I) _7 |* q
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
2 Z( e7 m6 q; X& U* xhttp://www.mrgreen.am/affiliate- ... iate-managers-want/8 @5 b! o! f8 {! g3 G! N f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 53 g! _, y) V1 L' X, M
Set Up Web Hosting3 V7 }& B7 U& U5 V3 ~
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said2 f/ |& ^+ r2 K# q
about internet hosting. In general, you get what you pay for with hosting. When you use a shared' Z1 b$ k& K8 ?9 u/ `; n, n3 ^
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with: v( Z6 L# F, R( ^
whoever else is on the same server as you.2 [! L: u7 ~# A' q& Q7 v; y: i
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast) m& I) A) E5 r9 A& h/ a: S# B' F
enough that the visitor can't close the window before your pop up is even shown. You have about 3
( O+ Y4 z2 o6 }" {7 |% X$ @ Useconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
5 C& ?' I! V9 X5 |6 {0 v4 P$ h6 FTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a+ j a7 z. }0 I) b3 P5 [
house full of roommates (hosting customers).
. P& L+ O5 o% aIn shared hosting, this is like having roommates where everyone has no specific designated area inside
/ B' m" x3 S r7 |% lthe fridge where they are supposed to put their food. Everyone just jams their food in however it will g" a6 u6 r& c+ ]6 Y0 A
fit.
( q5 \9 U5 ?8 K# k/ VSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
8 B4 b" `' \% r8 R# vthe rest of the roommates, by virtue of simply needing more space and resources to accommodate" `' f( i4 P @* K9 s
their food. Everyone else's food in the house has less space to take advantage of.
- M& H, }( k) V% NIf you have less server resources to take advantage of, your ability to serve popups will slow down. For% u- _ z& @4 `, ~$ U9 f
any type of hosting this is a bad thing, and especially while running PPV traffic.
f* ]* h/ N9 c, J( H% U+ l. B9 w kIn the case of a virtual private server (VPS), everyone in the house has their own designated space
3 u6 a1 I/ p1 y% ~+ ~inside the fridge to put their food, and other roommates can't come into that space. The server is6 _* F1 O( M* N( J6 m Z
partitioned, so that each customer can only use a specific amount of resources at any given time./ |( Q% O) @1 F/ k5 ~
A dedicated server would be like having the whole fridge to yourself. All of the server's resources- N. ^7 X$ q2 ?) U8 z9 B
belong to you and no one else can use up those resources. This makes it possible to serve much more1 d3 A* t8 x6 q/ C; V
traffic, faster. [9 v' t7 D& ?
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.' b, L7 u* q6 F w$ q
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is2 ?5 p2 A/ Y# h ?. M, f- q+ h- |/ g" e
here:
7 ]' ~1 ^. P# e+ ]1 e& t$ l+ thttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
8 {% Q& T% j2 K7 pVPS&highlight=hosting
/ E- c% p3 e3 J# LDedicated-Hosting-vs Shared-Hosting8 R, b9 |2 z% Q( F" M) _- k* \( x
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
4 s3 w9 x. C4 }: uHosting...Your-thoughts: L7 V9 a8 \4 W8 i+ e! Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
8 a d0 B3 a1 {6 S8 V1 p! }( y" WHosting Providers for PPV+ a5 l* M3 X( t4 E
Beyond Hosting
! ~4 D9 N! x J8 q4 [8 u5 Lhttp://beyondhosting.net/
. \# J- B/ b V8 yWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
* T8 D8 @4 N( I" [4 s6 hreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
& y2 {7 g) }2 R* O" xdirect linking with PPV. Also, these guys provide great support./ f7 k3 O4 i& R& ]# M
Prosper202 Optimized Hosting
& c5 L" ?9 g; r6 ]http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
9 T1 w* O$ j1 [$ ?! m* j8 j$ A: ICPVLab Optimized Hosting
7 }3 \& e, B" }; n8 \http://beyondhosting.net/CPVLab-Hosting/, C W7 k, ? T
Domain Names for PPV
# V2 @! p5 W8 ~& g0 \; t" TOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
# @8 c2 x+ L- d/ m5 @where you're going to host your tracking software and your landing pages if you decide to make them.% \. j; U; f0 t8 E4 @' m
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
( G& S* Z, w" p0 cbland one is fine to start with, to host both your landing pages and tracking software. The .com,
5 p0 F8 q# k/ ~; P( s/ ^.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a: ^% y: V% W8 E$ A+ Y+ ?2 y6 E' c
term or build a whole website.0 a S H( ]4 {
After you buy hosting, a domain and get those all attached to each other, the next step is to install
! W( W$ M @3 }tracking software on your domain. This is really important, because it is necessary to track your
& C/ G6 \( n9 Yconversions down to keyword level so that you can optimize your campaigns. Without proper
6 I+ j9 r! F' Z3 z1 }# dtracking, it is impossible to know what is working and what isn't.9 t, A; d/ L; N6 ]( a( B
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
. d5 b# M2 m, q. |) a: Gis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
. ^) M/ u0 u# c5 a5 m# v, ?' JProsper202
- h- \9 S% ?. khttp://prosper.tracking202.com/apps/, f) z* m. ~- O U: y$ M8 ?# B
CPV Lab, {$ ?6 d( T8 k6 r
http://cpvlab.com/5 |7 m" V+ F1 P$ I6 V4 Z
CPVLab Help Videos* A: Z% q0 p1 S! }4 N
http://ppvlab.com/oweiw/oiurw/vdm.htm
# M0 l9 a( i. O" nAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
9 s) ?5 b% P8 C0 a/ nindustry standard.
( A9 g& O7 r: n+ P; @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
# `9 p' N7 p9 t, mCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from8 \8 s4 b) R6 A, M1 l7 l2 M
good support if you have problems with your installation.
9 v7 A0 `8 @! J; lTracking 202" s! r7 i2 l l4 ?) Z9 t
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
. B& p( F3 R1 zcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user' Y* {, w6 P. G8 j! y
area.
/ o* C, H: S/ ]% C# Z0 DIf you choose this option, keep in mind that your tracking software, one of the most important parts of/ }3 Z1 J" b8 n9 X9 f$ R! R
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
# ]5 Z! p& E6 g; Dinterface, and their hosting.3 u7 }9 |9 h* k7 w
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords1 V: r4 J7 N; O/ {4 P5 s
and targets which you are bidding on. Leaving this up to chance in order to save money could
( c' }( r$ Q( c: r0 B: u3 Opotentially leave you open to huge risk if someone else caught on to what offer and keywords you3 x& J0 @; [; K R8 T, G/ Q
were using.% t8 I7 |7 O( s8 `' N, G
Choose An Offer
% }/ x5 w" T* X/ {4 o9 t9 _8 mNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
% ^' w" V* k$ V% ?8 j0 g7 ALesson on Offer Selection
+ S$ P1 i0 g/ ~' P/ D% U. F1 e" ^http://www.ppvplaybook.com/forum ... on-Selecting-Offers# m$ ?0 e; j6 u7 Z4 {$ f
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
8 t# r3 q7 t; _ P: GTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
- M3 J6 f( e; B" K$ mLeadImpact as the traffic source.+ z) M( v6 D' T/ K( n
Now the best way to learn how to put all of this together is to just get started. For some variation in2 ]- [. n* V6 x& S. _* p) e% V4 M
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
4 X% ~' s" g x$ b* K0 R8 fcampaign.
, f0 M, ?' W3 ?# a4 E. `1 EWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
7 \4 j7 `+ f5 a- bpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says0 K# }9 x; q, D0 J# E5 B9 h
that all traffic is accepted.1 C n% P5 g3 o
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.( d; p. S }8 x i6 ^: C
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can4 y- c+ s9 ^9 q: ?# F. c
get creatives like banners or images specifically for the offer.: H" M: Y3 _3 e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
8 e8 b' B [! d, VBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
: ]5 K- j- F, l8 Ntrack my keywords. Without doing this, it isn't possible to see what's converting.
9 B9 ?/ I5 Z JIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:) o# c, }' }) D1 `7 A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
& x( p {9 a3 l! z% ]1 W. qIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
$ S8 b0 T$ @# ~5 n" ]bottom of the page:; f8 W" N6 R. W, ~" L
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
+ a& g+ V B0 S/ o: r9 |- nClick on the offer → pixels → Add a new pixel and this comes up:/ L& Z( ?& D1 h: E
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
& ~, R1 T: H5 w4 i3 J/ Hfrom your software into the box that says 'Enter URL of image to load'.
{0 O5 V h0 F2 m2 _) |Once you do this, it should look like this:+ K# D0 [7 p+ d/ F# W6 v+ D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
9 T7 _5 s2 T0 [& OClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:9 p. m: r) O8 f5 q1 e
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
( i j5 _9 i( P6 e/ P# l$ UProsper or CPVLab.' ?- D( ~8 {- t( ]( d
- v1 n" j* K6 v3 V& z( T |
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