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PPV GUIDE [PPV新手入门][28页]
* K! x& a2 j. Q. g. S/ x- Z( j详细的请下载电子书！
2 `4 Y% d0 \# Z2 U& a2 G. `9 T
* |, G) B# H6 X8 r
- U i+ u/ }5 q$ J1 q" Z YNewbie Guide" H; k4 v, @ F$ y- B
PPVPlaybook.com! Q0 E2 @- }% \+ B7 r7 d2 t
Tracy Shaffer
- P; w9 `( U) v9 M/ L# hDavid Ford
0 T8 ^. |% I$ `7 X* ~+ }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
8 I5 `6 ] l; h- uGetting Your Mind Right to Start Affiliate Marketing6 P# A. w1 m8 P, z3 }
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
9 x; v2 V! N3 `, C+ e" Kever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where# X" H. E% O) `; Y
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing n. _: }! e$ j: _5 {; A# O
with any success, these claims are laughable and far from the truth.
/ K- [/ D# ~- i4 e* D. nAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
6 [7 |: b; Q% R' P9 t5 a* rflow management. The main benefits are the low barrier to entry compared to other businesses, and; c3 r$ u' B1 `0 R
the ability for a marketer to be a one person shop and make an incredible amount of money with low( p4 _* @1 h% T8 c: I
overhead.* T+ U) @, H \4 i8 U! _2 U; K& s. W
The winners in this business are the ones with persistence when nothing works, who know there's7 {' ^! d! Q( _0 ]# Q6 Z! r
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
% Z$ x' c$ c6 y/ W2 E: rThe cold hard reality is this: virtually everything in the space is changeable, what worked today can3 Y( N! L( F4 z- _, m
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
7 P9 r- o9 m3 z8 P" {7 hMost of these things happen suddenly and without warning, and they all contribute to the amazing
: D1 I- Z. L% q- }2 C% |learning experience available to anyone with a few hundred bucks and the ability to open an
7 Y1 ]+ i% l6 V5 u2 V/ @advertising account.
& E% l% m8 M- R0 Q; I2 ^+ ^6 E. cYour competitors are willing to work at this around the clock. This isn't a push button, instant business
, h$ @0 I1 I5 ^: Lwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
$ p( Y# e' b" q) j' h& j( Kmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,4 F4 w4 k# h: E+ c
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
6 ~8 r$ M1 M8 S* Y& w* U8 }With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you- x% |/ u( i* D o/ s$ k1 G* w
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
/ q+ N9 ~3 n+ fstarted building.
$ ^0 w/ m7 D7 Q5 s: z% Y ZThings you need to get started:& y9 S" ~# f! }& f# _
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
. o; z/ S/ z ^) m2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)7 h' `3 B6 j5 T5 ], }4 b# o
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
" Q8 I+ L# t) f4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
: n7 P% ~1 Q& g. I3 X1 R: N) ^# j+ PThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
' P9 T O6 k* L$ |7 z+ r! bwith PPV.2 R$ H+ u$ x& f9 B% x6 b
Basic Getting Started Definitions
7 |0 r V2 m* K2 r1 n2 ^Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more- k1 ?" f$ H0 {8 H( T) N
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main. o7 B- H e( s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 22 h% V# [$ ]8 U. O9 Q
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
3 S, H4 T" g, K2 U- [5 VCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate2 Y" ?( J! t" @: D. O: a9 l- @
receives a commission on that product. An example would be the Amazon.com Associates program,
8 B1 ?9 E) D4 a- cComission Junction or Clickbank.
{( A+ R' n/ S: \3 PCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes- H: G( }2 f2 g
an action like filling out a form, submitting their email address, signing up for a service or sometimes
4 W& k5 g' G/ P6 D2 k& p/ c6 [buying a product. An example would be Ads4Dough or Neverblue.
% q1 S9 J) f- b' g: r3 h& Q% `/ M: ZAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's( s7 E b/ S1 X" l
account, getting the affiliate approved for offers, bumping payouts and just about everything else
7 q4 R! t7 K9 w: {related to an affiliate's account at the network. Having a good relationship with your affiliate manager
. u3 w/ X, H9 m8 Sright from the start can really help you., R# B) c8 s8 T& d- J' }0 ^
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served; H0 C0 F1 {% {2 E
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per/ F) I9 m% o7 S5 \2 \# l# V
view, starting anywhere from .01 or .015.4 H' [4 d7 K. C$ X; X
In order to use this type of internet traffic, the affiliate can sign up with a number of different; `9 S5 i) I' K5 \3 s y
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,5 n( e. \9 S+ @+ N5 E, C2 C
MediaTraffic, and AdOn Network.
2 e$ t/ a' U1 DDon't popups get blocked by pop blocker software?0 r! ~: ~' b3 B: d5 Z& W
No. Popups are served in a new browser window as if the visitor had opened the new window
" J7 I7 ?' Y" L5 H5 }themselves.
, O, ]* u. `! N+ h' O7 K# ]& zHow many popups get served to the visitor?3 v# M ~ B$ f b
The number of popups served varies depending on the PPV network. Some pop more frequently
2 V/ M9 X& c, S/ y/ s(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
2 |$ S- x1 `2 d; [: D9 t! g* J" kserving this kind of advertising, so they have to toe the line between keeping their software
* ? x0 d9 O, T. h' Ldownloaded and still making a profit.6 }7 K, @5 a4 G" R5 e P" w. d
Isn't this type of software bad? Why would anyone keep it on their computer?
8 Q1 X5 s9 ^+ G3 e7 Q' ONo, this type of software doesn't harm the user's computer.
- S" V! o- O2 c2 jCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,4 D. a( e- P3 P2 S5 @, U* X% I: `; s
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
- L% K m3 X/ I: q' Lthat they can continue to have access to the incentive.
" [8 j$ L) {( f$ _: ^1 `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
( m0 I+ y6 l% F7 X5 tHow to Get Accepted into a CPA Network5 x/ R6 e% r5 w9 U @: F
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
+ @" p6 [: I# n* N1 l( C, A7 vto start looking for networks is Offervault which lists offers and lets you compare payouts across
5 Z3 v+ e7 N/ P1 x" f( Udifferent networks.
# B$ P% B5 D) r' ^- nOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)6 o) U; K, ^5 l* p& g3 }
application and be as specific as possible about your promotion methods. Usually some time after
& I& \, ^9 R5 h. x$ Z Areceiving your application, the company will call to interview you. The phone interview is a critical
5 |+ h" S9 u" P6 s5 D' F5 S$ opart of the application process, and most networks will deny your application outright if they can't get
( z; V" r' X, \$ w* q& yyou on the phone.
7 ~- h, m1 L1 Q& V: N( cOften, the person who does your phone interview will actually become your affiliate manager after
3 _: m# E+ R: `1 Wyou get accepted, so it's a good time to put your best food forward.
: E% ?- i0 N' T5 \$ Q( U2 EYou might not relish at the idea of someone grilling you about your internet marketing methods over
& J ]) f5 d9 k; w1 a1 P! p* cthe phone, but trust me, this part is critical. Have answers in mind for the questions:! Q7 @) c. I: P0 p' {
What methods do you use to market offers?7 [* p- O0 Z! m+ ^
Do you already have a website you will be using?
& v( Q' X* W+ V9 LHow much is your advertising budget?
! K1 e/ ]7 |5 e6 b5 ] eWhat other networks are you a member of?
. L) x/ D: f) a8 y: NWho are your affiliate managers at these networks?4 T, O) P4 H( E4 z9 H
Do you use social media (Facebook, twitter, etc.) to market offers?/ Y( b1 c- z4 i0 G: y- f) e+ _
How much traffic can you drive?
0 F1 N' E6 I) l$ O7 Y* b7 hDo you have a personal recommendation from anyone who is already a member?4 a& h8 g" T8 @. [
Once you provide satisfactory answers to these questions, the network will approve or deny your
# V# B3 }& Z' g8 M: C+ e Gapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
( X( E' t& R# [9 `6 V0 \persistent. Also, getting a personal recommendation from someone who is already an active affiliate1 t! i8 N/ g: h1 h% L; W, v
for the network can be helpful.4 n' a M8 Q/ ^* O; X/ E- y
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate# X6 v# W. M% c2 V% g3 t8 o
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network1 A8 U+ W+ x0 D
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
}8 h* N0 A7 ^- g4 |' J% R$ u( ]people can open a lot of doors as far as networks are concerned.
9 l8 |: f& c4 u8 I' PAfter You Join a CPA Network
* A6 N: o' e4 `2 H0 y) M9 f7 S; POnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager9 r1 ^" P. x1 z0 A: Z. M' y/ }' G
and make an attempt to get to know them a little bit. o v. ]: R- K( B0 X
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their1 l# J; O4 c! I2 Q9 T
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
4 F4 o1 ~, H5 Q% O3 B$ F$ r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 46 t. E2 [* P4 V1 G
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
5 o5 o& k0 l% @" Zbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
$ y: a" U% x- W/ T& v) j/ n& U" Femail.
j, G: k8 p8 a/ ~/ HFor more helpful info about dealing with affiliate managers, check out:- d2 W! ]" D' c# Q) j1 `
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
, |& y ^" f: d7 Bhttp://www.mrgreen.am/affiliate- ... iate-managers-want/! G& I- z' k5 K7 |' s: ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5% k6 M; _9 Y! g+ C' h3 } ? K4 q! a f
Set Up Web Hosting
! I& S' k2 O8 E7 S7 e$ ]Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said0 l/ q. l( S6 g
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
! L% S2 x! Q9 S) G/ D# L) h- jhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with9 A) I7 S k2 Z' N- l
whoever else is on the same server as you.
8 Y; N S Z% b) `Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
5 K. E& V }4 M# J% ]& h$ menough that the visitor can't close the window before your pop up is even shown. You have about 3
$ z4 F1 }1 q& @seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck." [: k( f% x) G$ \7 y/ h
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
: g* t6 O' R; m6 ohouse full of roommates (hosting customers).4 N9 `, f% i- f0 A) q" x7 a
In shared hosting, this is like having roommates where everyone has no specific designated area inside \; t2 g: A4 h& j5 L, Q- F" B, h
the fridge where they are supposed to put their food. Everyone just jams their food in however it will$ p4 E- P, i2 w) @$ F3 a9 p
fit.+ ~% N9 j$ k7 X, w2 [
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than5 c0 W; \$ l6 O% ^; V
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
# I) z; w# q8 xtheir food. Everyone else's food in the house has less space to take advantage of.. z6 c& f8 F' a% y. L5 U0 G8 C# J
If you have less server resources to take advantage of, your ability to serve popups will slow down. For. A8 S" }9 V, ]# U+ N8 g0 G
any type of hosting this is a bad thing, and especially while running PPV traffic.- m: P! M9 `6 e6 w9 U4 i r1 [ \
In the case of a virtual private server (VPS), everyone in the house has their own designated space
6 c& t& Q1 b2 y0 Hinside the fridge to put their food, and other roommates can't come into that space. The server is
& \( ?8 m( C D7 Npartitioned, so that each customer can only use a specific amount of resources at any given time.
% V9 u) B ?0 r7 AA dedicated server would be like having the whole fridge to yourself. All of the server's resources8 E3 @: T, ?# v' \- b
belong to you and no one else can use up those resources. This makes it possible to serve much more9 U1 \& l1 T- ^/ b
traffic, faster.
4 `- ?8 o, f0 y1 n! g' ZAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
1 y& s# {+ q% ZAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is, E3 R- W J r* i6 [: i1 a8 q! ]& K
here:
2 B7 I! O, y6 }4 N+ z* l1 O) b: phttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-6 s0 n& m: W& a K# W
VPS&highlight=hosting
7 A$ l. f, e$ M* HDedicated-Hosting-vs Shared-Hosting
: t$ s# i) Z: a& l! fhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-/ N2 @! t* \/ V7 I! S% I9 }, x
Hosting...Your-thoughts
8 L5 N5 {* F% b' r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6 E' m& F8 j# o4 N) Z
Hosting Providers for PPV/ L2 e3 j+ ]$ Z
Beyond Hosting
6 ~% W3 c4 p% o3 |5 `http://beyondhosting.net/
; T5 I' [& p z/ `5 H( SWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
# {) R. W8 [" B+ M) y! l* i: lreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
/ p2 K6 G) |' ~' Y6 W* ]: ydirect linking with PPV. Also, these guys provide great support.
# S/ u0 \* M* ~Prosper202 Optimized Hosting+ c7 z2 Q5 ^* K
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
5 ~$ w/ Q) W; ?, Q+ G$ GCPVLab Optimized Hosting3 }* I3 s1 [+ W+ X
http://beyondhosting.net/CPVLab-Hosting/8 j& p- I/ d* D' j
Domain Names for PPV
. B0 |' J8 J! V- o/ R% AOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
4 `2 k& U/ o* g7 s, H6 \0 x, fwhere you're going to host your tracking software and your landing pages if you decide to make them.
/ D$ B0 S( w! H' m3 k. l9 x9 e% ]Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,7 N* @7 w& H$ K X. D E
bland one is fine to start with, to host both your landing pages and tracking software. The .com,' h; S% u9 b! c: M5 W
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
# C8 @9 t) U$ u( i# P4 {3 s& ~term or build a whole website.3 W- @, B" A ~" ^0 [6 Z
After you buy hosting, a domain and get those all attached to each other, the next step is to install
! d$ k5 ^) U% y& w2 jtracking software on your domain. This is really important, because it is necessary to track your& G& S/ h' ^5 M' m g* ?
conversions down to keyword level so that you can optimize your campaigns. Without proper
, o7 U! k5 G6 m9 x5 m+ Ntracking, it is impossible to know what is working and what isn't.- w! l- n- z% y! y7 M# ~. J# `# J) q4 U
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
5 l! F0 h4 [1 Zis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.+ e8 e1 v% ?" ?. J
Prosper2022 M1 K/ {) {- Y* l+ y& d& V
http://prosper.tracking202.com/apps/
1 ]( |8 j7 P4 W. kCPV Lab
; O+ D0 D5 n: rhttp://cpvlab.com/* j0 r* d K5 d5 c3 z5 L. ^
CPVLab Help Videos/ O3 {5 e% b4 `' G) M7 U U/ ?' u% @
http://ppvlab.com/oweiw/oiurw/vdm.htm
% B2 I7 L' N& ~: ?/ jAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
) e/ Y7 L5 ]+ z; U6 zindustry standard.; W. c# _; e( m/ P- H& P' }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7$ R$ C5 V/ x& B; x* B" T
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
; x4 X- p$ C! F# e, sgood support if you have problems with your installation.4 _# }* u0 D+ m6 [) Y( Y
Tracking 202
: Y' Z1 Q/ V$ A7 N; c, QTracking 202 is the hosted version of Prosper202. You can create a free account and then build your: A2 j+ f6 i8 m
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
" H) ^6 h/ ?* p* O2 r. F" {/ uarea.
! O1 V. X, e3 m& D) T7 `If you choose this option, keep in mind that your tracking software, one of the most important parts of% P" F \9 s% W, [
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
w1 [! V1 q# F2 c; einterface, and their hosting.* w/ t& `/ K, g0 R2 i) Q; n
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords9 |( }; M* r0 @. U2 a6 g) @! S
and targets which you are bidding on. Leaving this up to chance in order to save money could
7 i* T: ~# p( J/ p+ Rpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
6 i# ~& B l% L" Y; jwere using./ _5 v% R h, d ~
Choose An Offer
* l4 i/ P# Y$ A( N" {, B) Q! JNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.8 Q) V1 H8 e& M0 `( w
Lesson on Offer Selection
' \0 {$ U0 }5 m5 s; e {( S) yhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers$ T% I7 S1 ^5 a: o) X/ m* g
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.( A8 Q+ n0 v$ R7 }* p- S% X# I
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
0 p) D1 ] A/ _7 h) c. J K/ wLeadImpact as the traffic source.6 s( k8 A1 c; t* p
Now the best way to learn how to put all of this together is to just get started. For some variation in& }+ ~" {6 G: {2 T
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked* |/ E t% S; f# Y6 [; C1 y
campaign.3 \9 Z7 U4 ~1 _( G
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
, Q5 w- n" w6 c% `( ~& spage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
# m2 J- _# ?( z7 o: H9 @that all traffic is accepted.
- R! y( G8 y0 M% r6 ]4 kFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.8 z7 t1 C$ Z+ E
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
8 d( O7 C- t3 \# ~7 Hget creatives like banners or images specifically for the offer.
" V# e" Z+ ?; w! B5 S4 D# F, `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
* {8 y _5 L' ~7 U- OBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
" X7 c! [3 ?" t* ?1 W# Ftrack my keywords. Without doing this, it isn't possible to see what's converting.
, o4 x2 J$ l d5 F/ JIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
1 e, c8 O/ N$ B0 u/ n) X9 ^9 k% o6 u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 94 F* N# g* q' A1 l; K
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
* D7 q- ]' X# M8 Q7 A- j- vbottom of the page:6 j% J- @7 `$ j: S. G4 h1 P
Next, I have to cut and paste this pixel into my offer at Ads4Dough., T1 Z* B: T2 Q1 M( l9 l
Click on the offer → pixels → Add a new pixel and this comes up:
: c' K; A; i/ z" m* WMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
# R& }, o4 t* Q$ k; Hfrom your software into the box that says 'Enter URL of image to load'.
* }% I/ `8 r5 I# W5 tOnce you do this, it should look like this:
1 c$ v+ f/ x: O7 ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
" f# K3 f& D6 w4 h+ _( I& y }3 }Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this: X* s4 [3 M" T1 F2 i/ R
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either W, z% ~) i5 `1 C$ E6 k
Prosper or CPVLab.
) ^1 W7 y/ I, A/ g5 Q$ H
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