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PPV GUIDE [PPV新手入门][28页]
7 B$ ?4 G$ a# Z; r3 G+ x1 \) q8 L详细的请下载电子书！! c2 Z: a* {& p8 m/ K
& S" m& u- H& o8 K7 C# l
. V" \, o; j$ [8 }7 S
Newbie Guide9 v2 U7 _# \+ f8 ^& W
PPVPlaybook.com0 u" g7 {1 d+ a& ^ p4 H
Tracy Shaffer
6 y4 m \5 A9 U( DDavid Ford( A; ?% e5 M$ [( g5 |) x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10 ?# j( Z! z; G
Getting Your Mind Right to Start Affiliate Marketing
9 _* i, H: f& kThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
$ Q" z$ o7 N. u Tever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where( P7 y& ^& p" E; D" g' c
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing* }( I. R7 O6 t# D" O
with any success, these claims are laughable and far from the truth.3 X& _1 f) e3 q. t$ E
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
5 J' n; Q: c2 R' }flow management. The main benefits are the low barrier to entry compared to other businesses, and& y9 C* Z5 Z E7 X
the ability for a marketer to be a one person shop and make an incredible amount of money with low+ i$ _# l( X" \
overhead.8 c3 x% [) v! a4 Q4 o& N% S2 |
The winners in this business are the ones with persistence when nothing works, who know there's
2 S, W' `" K; Z( w2 M% N0 Y- b( W3 B Jplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.6 T& d1 [' @" I1 Z: Y, p$ z
The cold hard reality is this: virtually everything in the space is changeable, what worked today can' t4 K9 R7 o7 v: p5 P) V
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
/ f# U+ ]2 e% n: bMost of these things happen suddenly and without warning, and they all contribute to the amazing
7 A! Z! o! U$ H# Elearning experience available to anyone with a few hundred bucks and the ability to open an
) P" [1 a+ k4 l* V, madvertising account.
8 Z: K& t& R- `Your competitors are willing to work at this around the clock. This isn't a push button, instant business2 P* ]7 \) C" Z0 ]
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet2 V$ |; ?! r1 E2 R$ B2 w+ ]( c/ J
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,1 {' T& [9 g/ [
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence., T( a0 S: \/ `. A; K6 e& `
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
) @# N7 p6 ]% K* E0 u6 zstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get$ _( F: H+ F) n# N2 D
started building.
4 M; P/ i6 b; dThings you need to get started:
! d, f2 O8 X1 s! l7 P+ \; L1 [7 p1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)& `2 M' Z) Z7 ^" ]2 O; @4 ?% q
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)" g j+ ?9 E, J3 G9 W# O- _
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
3 A& Q# b: c) e0 h4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
( e( x) u2 T" E6 G3 tThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
8 c# k$ }- }1 J( l/ F, g! rwith PPV.
$ \: r# B$ U8 c. sBasic Getting Started Definitions+ q+ S; S# b6 n/ B W: F
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
; l: K, W- _( C9 ?1 n7 Zaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
. o) z/ v x" D/ \0 Q# }. R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
8 V( T* g8 C) `/ |% otypes off affiliate networks are cost per sale (CPS) and cost per action (CPA)." l, p1 o( P9 H6 Y/ U
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
, A* W* Z( c; t" J' Kreceives a commission on that product. An example would be the Amazon.com Associates program,
7 K. I% m. z0 b! i! ?& n( N3 XComission Junction or Clickbank.
" |* _$ k& ~! XCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes9 a, y6 m; _' e
an action like filling out a form, submitting their email address, signing up for a service or sometimes; G7 l b9 a+ j' H H
buying a product. An example would be Ads4Dough or Neverblue.
8 h/ |2 w8 p$ xAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
$ e" k6 ]3 }4 w% Waccount, getting the affiliate approved for offers, bumping payouts and just about everything else7 c/ Z9 D, E" B5 _
related to an affiliate's account at the network. Having a good relationship with your affiliate manager9 o7 |( i/ F6 m# C2 Q) m$ c
right from the start can really help you.( O! B8 D$ ]) x$ B7 {
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served+ v0 X/ z, r- |# |( H
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
1 i+ b. g- a' @& c8 s. dview, starting anywhere from .01 or .015.
* G5 B( T8 L9 O+ r) E: kIn order to use this type of internet traffic, the affiliate can sign up with a number of different7 X+ X+ ?4 D/ ?# m+ H# q6 [
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,0 u- v p/ c) v6 ^; `
MediaTraffic, and AdOn Network.
: J& \& \0 P+ ?3 a: b2 a# QDon't popups get blocked by pop blocker software?
* B; b( c: a/ }( }! O; c) ], {No. Popups are served in a new browser window as if the visitor had opened the new window) `$ N+ L, ]0 R( W0 N5 C/ k
themselves.; G0 ^$ n* e; b5 H& h) s6 r
How many popups get served to the visitor?
* T9 f1 Z6 |! ^) U0 C3 d7 Q% `The number of popups served varies depending on the PPV network. Some pop more frequently
7 s ]+ n2 w+ J(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by) Q0 V5 j2 ^' N. v' J/ q* m
serving this kind of advertising, so they have to toe the line between keeping their software
5 ^ ^1 Z2 O- B6 hdownloaded and still making a profit.
, n2 B) l/ r2 Y/ D: W0 g; E' M: JIsn't this type of software bad? Why would anyone keep it on their computer?
: e* Y0 _8 r7 y4 Z% X% FNo, this type of software doesn't harm the user's computer.3 @3 W! m' D3 y% U6 u1 m \
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
- i9 T9 n1 ]. n# t) o* k1 {$ ttoolbars or videos to place the software on their computer. The visitor keeps the software in place so
+ r4 s* a9 D8 x2 f" t4 k, L8 q1 g ?2 Wthat they can continue to have access to the incentive.2 C' U( ?$ s( u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
& N* G Z9 n: m" M$ ]( THow to Get Accepted into a CPA Network
( o: {8 K3 y/ G) n+ [# s- [/ B( mIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
0 L2 _, c/ \8 H! L0 Hto start looking for networks is Offervault which lists offers and lets you compare payouts across
9 z: h8 _4 J' b7 u( n* u8 ydifferent networks.
, R( n' n. `6 [$ D& aOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)' }4 Q: \6 b1 W0 r% q' W, u
application and be as specific as possible about your promotion methods. Usually some time after% o( x/ Z+ ~) R8 a" d1 ?
receiving your application, the company will call to interview you. The phone interview is a critical
' N5 h" X7 T6 t6 ?5 g/ t8 ypart of the application process, and most networks will deny your application outright if they can't get
0 l) S- z8 g! k; N" y! [) ~you on the phone.) r% z# U0 |& h
Often, the person who does your phone interview will actually become your affiliate manager after1 K& _2 Q4 a2 i$ Y
you get accepted, so it's a good time to put your best food forward.
3 p2 J8 S* Z6 ]- m5 o M+ HYou might not relish at the idea of someone grilling you about your internet marketing methods over; t, ]& H( V9 T" p$ d4 _) l
the phone, but trust me, this part is critical. Have answers in mind for the questions:+ z4 s0 H; E4 H! c* ~% d
What methods do you use to market offers?' W2 F- Q5 Q3 g+ `0 w
Do you already have a website you will be using?
2 g7 g9 ^9 ~4 S- _How much is your advertising budget?$ y) `5 Y, Z7 `! ?- w) Z
What other networks are you a member of?
0 A6 g, Z( t' x8 j+ V$ K0 PWho are your affiliate managers at these networks?5 I: F7 Q: @* R5 N2 M+ M) y0 v
Do you use social media (Facebook, twitter, etc.) to market offers?
. z8 y. B3 v* Q* n& `How much traffic can you drive?
! ^1 d! w: K+ g$ F+ L/ HDo you have a personal recommendation from anyone who is already a member?
- I3 `- R+ D" S" l$ {7 U+ o" tOnce you provide satisfactory answers to these questions, the network will approve or deny your
( L& z7 Y: q5 aapplication. If you get denied, just keep applying or call someone on the phone and try again. Be* V7 L9 D; I; n9 j! E; @
persistent. Also, getting a personal recommendation from someone who is already an active affiliate2 x. f N! v, E4 ^1 |
for the network can be helpful.
6 I1 t" X9 o/ B: y3 x2 sTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
p$ K: l7 y* \8 A, R) MSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network6 }0 _$ G0 k9 G9 e
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
6 T5 T/ h& t% |) j7 C6 B2 M, tpeople can open a lot of doors as far as networks are concerned.5 B. }4 ^& d1 {3 p- N1 r
After You Join a CPA Network
# O9 H1 a$ v+ cOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager4 ?7 X1 s/ y" O2 @4 a+ b
and make an attempt to get to know them a little bit.( W" l: U5 L7 K( ~; ]5 w
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
! e" O" h3 r0 A5 |weight in gold. Start feeling them out from the start and try to get to know them. Once you get
% n& ~( W }5 O3 i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4# m# Q, ~: E. U& @4 n) Y; H3 L
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
# [" Q& S" [# g. A& Obumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
! a- l' Q* k; K$ P. pemail.
; x4 P) y5 k* Z5 kFor more helpful info about dealing with affiliate managers, check out:
1 W6 N q. i* M- t9 c6 y+ _( Xhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
6 g/ w; q; R3 B/ T& M8 @% f I- Qhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
5 f" `" ?4 E6 |$ D% J! n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
2 v1 a/ ?+ a5 F1 j, u( B. y% JSet Up Web Hosting+ D* q/ Y( I+ P- i0 H
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
. i4 i' n- n C) jabout internet hosting. In general, you get what you pay for with hosting. When you use a shared" z! Q& ~. p: [6 W
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
% N) x) l3 h5 |whoever else is on the same server as you.+ g- `' y. i( B9 Z) x
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
+ v: r6 p# q3 E+ s4 d% cenough that the visitor can't close the window before your pop up is even shown. You have about 3" \* A! j/ J- P3 _
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
/ i; Q. R0 S$ V9 t: y- s" A, jTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a2 @ M( v; d3 U8 c# f$ Z: w. D
house full of roommates (hosting customers).( R& g0 B" o% H5 M3 r) L. b
In shared hosting, this is like having roommates where everyone has no specific designated area inside/ r) e; Y8 V; g7 y
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
' Y7 [4 t& B8 o. [$ Q3 Sfit.
! q+ @4 w1 W$ {& W7 Z$ x0 | w1 WSay your roommate brings home a large turkey. They will then take up more of the refrigerator than5 b7 }! {; m; [2 m* G: f, n z) z
the rest of the roommates, by virtue of simply needing more space and resources to accommodate1 W8 f1 Q ` i0 \1 D; H- M5 T! i
their food. Everyone else's food in the house has less space to take advantage of.
7 k: S. R/ N! p* |9 Q; L7 D! @If you have less server resources to take advantage of, your ability to serve popups will slow down. For
/ P, {2 z0 T, X7 o. t$ @. Many type of hosting this is a bad thing, and especially while running PPV traffic.5 E3 _9 u' k" ?6 }' W: \1 \: I
In the case of a virtual private server (VPS), everyone in the house has their own designated space
) p! T. ^" m" o' l% x( Linside the fridge to put their food, and other roommates can't come into that space. The server is4 K/ T5 Q. v2 }5 r
partitioned, so that each customer can only use a specific amount of resources at any given time.
% k: h9 u& |, u: I) lA dedicated server would be like having the whole fridge to yourself. All of the server's resources
% r1 V% b2 D; ~/ ~/ abelong to you and no one else can use up those resources. This makes it possible to serve much more$ K! S" {- V7 |
traffic, faster.- Y# C4 l$ C" a& S q/ ^5 V; t2 k* @6 d
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
e% U7 @' v2 c; cAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
0 X5 V7 l1 r- ^2 k% @6 nhere:3 [; a3 |/ j. q( y# Q
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
: S* x5 O/ A' ]3 yVPS&highlight=hosting% ?$ q( h/ Z( R1 Q
Dedicated-Hosting-vs Shared-Hosting4 Z. T) v2 V# \/ g. {+ \' H: ?
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-0 i2 ^7 @3 Q! n; X
Hosting...Your-thoughts
( W. A3 \4 s" @7 o6 H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6! `4 o# ~4 y" f- Z# ^6 Z
Hosting Providers for PPV
3 U# E0 I" ^4 F" i" @Beyond Hosting
T; H9 I2 C' k& w: y3 b: H* ghttp://beyondhosting.net/
* t2 b( }0 `5 tWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment6 u- }2 ]- V! P, N- W# D
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when% Y/ j c9 k; I7 t" T
direct linking with PPV. Also, these guys provide great support./ F; H4 u3 z8 `* D9 B
Prosper202 Optimized Hosting
4 _7 @9 {4 r3 r( P3 [; Vhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
, F% C4 A; }8 B8 n- x0 x$ dCPVLab Optimized Hosting
3 i8 ]/ ~* o8 `http://beyondhosting.net/CPVLab-Hosting/
* \& @% K# i% }/ cDomain Names for PPV
: [3 r! K! ?/ Y: C3 u+ DOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
3 w6 q: a* c: m: _9 D& uwhere you're going to host your tracking software and your landing pages if you decide to make them.
# d$ d2 ~! k0 j7 }) T% `* SOftentimes people wonder if they should have a specific domain name or a generic one. One generic,, @/ t/ A( _* v- t+ u4 ]' E$ G
bland one is fine to start with, to host both your landing pages and tracking software. The .com,, q2 e: ?* _ Y
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a) l; M; Q7 X5 ]) k% N4 L
term or build a whole website.5 r6 k/ k2 [! H9 L
After you buy hosting, a domain and get those all attached to each other, the next step is to install
3 ?$ g+ f3 t& M }tracking software on your domain. This is really important, because it is necessary to track your
7 y5 Q }, y- L4 hconversions down to keyword level so that you can optimize your campaigns. Without proper }- {, E3 g" B5 ?: x- o
tracking, it is impossible to know what is working and what isn't.
5 N% V/ M4 L8 ~# l( u* y, DTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software, ?* e5 E6 I/ ^9 n- w
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
! |# a6 \( z) H( b1 MProsper202
0 ~, B0 a4 y3 q ~ Thttp://prosper.tracking202.com/apps/- m6 N5 N+ k# ?& G6 c! Z ~1 T5 L
CPV Lab% p3 I( u7 j5 e: _8 k r
http://cpvlab.com/) Q* ` S& f. e( c
CPVLab Help Videos
% ~& S2 `% X' v8 @9 j% T' n- n5 shttp://ppvlab.com/oweiw/oiurw/vdm.htm
0 o) X- v- W0 A$ D. f% Q) XAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an. \2 j3 f$ M$ m P: q
industry standard.
3 k/ h# W# D! ^2 U7 E3 [: Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 76 l; d6 g3 i" F
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
" V; {: `7 K( J% G! ^good support if you have problems with your installation.
2 T+ J+ G( k7 g' |5 ?& Q) Y6 lTracking 202# B9 j U9 y, K9 I4 C
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your( r/ I5 K! q, D- d/ {
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user6 K% ^* ^% `$ G" c" G
area.
$ k$ r% _/ `& I4 G# BIf you choose this option, keep in mind that your tracking software, one of the most important parts of7 r, M! b7 u% I
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202 @1 X) e% M1 d) H0 ~/ F: d$ Y! T
interface, and their hosting.
7 w( K/ T" O ~$ L0 P: rAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
3 h! X! {+ G1 O9 m$ g1 C+ sand targets which you are bidding on. Leaving this up to chance in order to save money could; _* D* t: }( A
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
7 q3 A: J2 R+ G) _ I3 m1 pwere using.7 h$ t ^5 B) g! b8 ^! b
Choose An Offer# }3 f) i* B5 c
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.4 J" T5 Q7 L3 k$ Y7 n }0 |
Lesson on Offer Selection
: ]# C/ Q' e, p1 Ehttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
; y2 k1 [1 k* Z* `4 sIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
1 y3 F0 W: p+ Q' X5 F2 MTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
; T5 O# Y" J2 [) q. _4 hLeadImpact as the traffic source.7 j# ?# v9 @/ w9 b
Now the best way to learn how to put all of this together is to just get started. For some variation in
q" I' d+ N: W2 Kthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked+ ^3 s5 D8 c! `- a
campaign.
7 G5 _) p: R$ T) n sWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
4 m- p* W5 x& }5 \: @. Ppage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
; e( T1 z; F+ c' C2 R# P: q6 E+ Othat all traffic is accepted.
& f! e0 U; u% W/ GFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
4 S3 k- U: [# S/ Y1 _- W% I+ gThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
! ~6 F6 a/ j! |( Iget creatives like banners or images specifically for the offer.
0 n7 W0 u/ M: M( O0 R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
9 ]: A. v$ X9 a1 f+ `7 \Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
' o3 n' w+ `& Y3 e* @track my keywords. Without doing this, it isn't possible to see what's converting.
* M, P6 L2 y5 m& V$ e" qIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:, G5 U' h4 b+ L& ^% a3 W7 M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
9 C/ b. J' n& n4 B3 m, S, z8 tIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
' a6 N. t% }* q# v- w$ J. ?) z6 abottom of the page:# G# ?. F% N/ L4 E! \, \
Next, I have to cut and paste this pixel into my offer at Ads4Dough. ?) ^. ?. v3 H: U3 Z* w' ^
Click on the offer → pixels → Add a new pixel and this comes up:; S* z3 ]1 T% q8 i! _6 F# D
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
% M5 ]9 g4 U! q; F4 \1 ~/ I- L! dfrom your software into the box that says 'Enter URL of image to load'.
. m* ]: J" U7 X- r# j' lOnce you do this, it should look like this:
4 U) C/ H+ W% _! |) x# x/ o9 }. }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
+ Z4 j. b1 _3 FClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
2 {* \* P& O4 X/ a B; N' MNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
6 W) l6 u; G2 {' h$ kProsper or CPVLab.
5 ^6 s a$ K9 @" G" S' d
; W- d: E* l3 g2 y/ ] |
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发表于 2012-12-27 18:47:17
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