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PPV GUIDE [PPV新手入门][28页]
% f: P+ P; _; ^2 x8 e详细的请下载电子书！0 {4 k+ r3 D9 m
4 Y! k- d+ a. C: m
0 U$ _/ h0 u) Y k w/ ]5 LNewbie Guide
$ \2 m' o- E1 j8 O% n) z2 dPPVPlaybook.com# P( X& s7 V/ z- R) e8 a/ X
Tracy Shaffer
. C$ F9 V4 p2 A) wDavid Ford
% b/ i" b* o9 d) q. Z+ @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
) J I) C* x. e' B9 _0 SGetting Your Mind Right to Start Affiliate Marketing, h3 `& ^3 r, t3 Z* t m& v
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
+ w" S) B# t1 i; }- H6 kever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where2 l) j- i& w2 I% M8 H/ Q" d$ o
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
0 L" s& k# I, {( z2 Y( I4 ^1 Hwith any success, these claims are laughable and far from the truth.
9 K0 S/ c5 v* _, bAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash6 Z6 |: V; V" x' I/ P
flow management. The main benefits are the low barrier to entry compared to other businesses, and' t$ p: F0 k2 S, D7 ?4 q
the ability for a marketer to be a one person shop and make an incredible amount of money with low
% `9 o; B7 m+ q3 Y4 K9 `8 Q/ zoverhead.; C$ ^- _( {. \
The winners in this business are the ones with persistence when nothing works, who know there's& K4 R* Z' |8 }* \' N
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
* m( j+ ?" `- P7 NThe cold hard reality is this: virtually everything in the space is changeable, what worked today can2 C. F8 y- Z. U' S+ }
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
3 Z& c6 y6 I7 G. j" L; k K! uMost of these things happen suddenly and without warning, and they all contribute to the amazing
& ~; b4 m9 b5 e+ J5 n* m# g" zlearning experience available to anyone with a few hundred bucks and the ability to open an
( @4 M+ j& ^0 m7 i8 ^3 ]; _ oadvertising account.' n; q& }6 a4 j& t& L$ V
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
8 D- D1 U6 H: y; b8 c2 U8 f( t% S6 bwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
# X: u- T+ @, a; B% ?: b7 lmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
9 `$ K0 w- r% q7 g. A1 ytrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.3 J8 z2 I) |: T! `
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
( Q0 ~5 S( c7 |$ _) M+ h: ustarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
2 D$ ]' N, ]7 E. A6 Zstarted building.; M$ l0 ^: P7 t' R
Things you need to get started:: } c9 _, S9 a9 Y3 F: M0 A
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
/ Q0 B2 \& }* S4 r" ?2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)7 J2 n: y! X. ^/ u8 |
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
9 A/ N/ \) L* f( @9 ]/ h4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)% B" s4 I, K$ K+ W. a
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
i' j& ? R7 H1 w( Q0 u& ?with PPV. o) @* T0 U) Q2 O; a% i
Basic Getting Started Definitions
% f* l" X% m( {. V4 v8 w4 zAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more: c1 s) N% N; ^) E0 Q/ ~
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main8 T' y L4 H7 Z5 c# C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 27 u- i) r2 i; z! E' H: M
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
9 [ }* a$ ~1 q" ECost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate0 \- y3 [( |: y% w5 W
receives a commission on that product. An example would be the Amazon.com Associates program,; q! _" K' | _
Comission Junction or Clickbank.
7 b6 g+ \5 N$ p& H" H, O2 V+ ~Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes% t$ d7 S( n0 o0 T$ z& l6 s
an action like filling out a form, submitting their email address, signing up for a service or sometimes
2 S9 ] w- I2 l/ cbuying a product. An example would be Ads4Dough or Neverblue.8 @ ^ o& E# Q" i0 _& q+ e5 s" w& N; C
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
7 D& g, o- M# q$ \account, getting the affiliate approved for offers, bumping payouts and just about everything else
v2 v" \9 C5 b- Qrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager; R0 \- P: ]/ M; @
right from the start can really help you.9 Z! a; o# N K7 C
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served T q. y) ^0 R8 f R' M. l
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
3 d7 I0 n! H% Y9 R+ @% Nview, starting anywhere from .01 or .015.+ n1 `* H0 A" | w1 }, \1 O
In order to use this type of internet traffic, the affiliate can sign up with a number of different/ u8 b4 A$ u. ]0 x1 E i
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,/ C1 Y. a: |2 o' i m
MediaTraffic, and AdOn Network.
- ]' u! t0 o w* u& E! ]: F7 ODon't popups get blocked by pop blocker software?1 _1 Q7 {- p$ S- g3 g
No. Popups are served in a new browser window as if the visitor had opened the new window
% j# ~" n' r1 E9 x: `themselves.
: t* ~3 i8 f+ T' ^4 {How many popups get served to the visitor?
K2 Y+ W' h& `* u" FThe number of popups served varies depending on the PPV network. Some pop more frequently8 S! c: c. h3 s; P, U
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
& }. ~5 S% E6 g! `7 q* }! ^- dserving this kind of advertising, so they have to toe the line between keeping their software! i# |+ f0 X3 {; z; `3 J
downloaded and still making a profit.
* q/ l; P1 v# o7 ~0 `Isn't this type of software bad? Why would anyone keep it on their computer?
# s$ A% G' C. W; B0 w1 s$ [No, this type of software doesn't harm the user's computer.
& e8 c2 W' l4 W: g! wCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
3 A3 K* I: }% ?7 x& `8 ?# [2 z, x: Ptoolbars or videos to place the software on their computer. The visitor keeps the software in place so
0 |5 O3 Y' v2 }( ]" R0 Vthat they can continue to have access to the incentive.
3 r% n" n e' c1 m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
7 Y$ s. L! _3 Q' w- eHow to Get Accepted into a CPA Network
* m$ C" e: r7 e) QIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
; L2 I0 w4 _ T* ?to start looking for networks is Offervault which lists offers and lets you compare payouts across% B2 _8 ^% L# E9 R) l
different networks.5 G# | M \- T
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
: |3 T, v' r N( @- x& O9 Xapplication and be as specific as possible about your promotion methods. Usually some time after2 K$ H% F% X' H' p. u i! U
receiving your application, the company will call to interview you. The phone interview is a critical9 P! R/ U2 |/ x6 _! M* a- W8 R2 v/ F
part of the application process, and most networks will deny your application outright if they can't get" P A6 H, q: r( z
you on the phone.2 @4 C1 G+ W0 e6 ^" m
Often, the person who does your phone interview will actually become your affiliate manager after6 M! r* ]3 z2 z# z% U. @
you get accepted, so it's a good time to put your best food forward.5 T* W' c5 M4 a; b4 v$ b9 O
You might not relish at the idea of someone grilling you about your internet marketing methods over
' x7 R6 H4 m/ a/ Ythe phone, but trust me, this part is critical. Have answers in mind for the questions:
' ~% b" _* A% m$ d# D% F8 tWhat methods do you use to market offers?
# H+ K! R4 J: dDo you already have a website you will be using?
& S+ R2 H, s# n* AHow much is your advertising budget?3 n4 R2 E& B& ^' O
What other networks are you a member of?+ x5 Q6 a7 s1 e* Q o5 ]$ I: U
Who are your affiliate managers at these networks?
( P! O- A2 T5 f0 ~4 P' x7 TDo you use social media (Facebook, twitter, etc.) to market offers?0 {+ B6 K+ k- w' `
How much traffic can you drive?
( l R: K; W- {- E: iDo you have a personal recommendation from anyone who is already a member?
% p* }) z U/ g; V0 I/ YOnce you provide satisfactory answers to these questions, the network will approve or deny your/ n; z @& E' A) E4 I
application. If you get denied, just keep applying or call someone on the phone and try again. Be& M: z0 T0 N) Z3 s0 G( T G
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
7 g$ m" S) y) p% E1 ?2 hfor the network can be helpful.
/ K2 S1 s' G8 {9 W5 |& LTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
( T$ \. u! O; X4 `: m( o9 y$ _Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network2 E' Z7 `) C( `8 D) R& W
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
. E( h: q' L5 f% x ?# z$ q+ dpeople can open a lot of doors as far as networks are concerned.4 |/ J8 X& v/ r7 T; F. G9 P
After You Join a CPA Network7 d7 F( b! L* \6 d6 {
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
# f8 D8 D; G# p5 U1 r' Eand make an attempt to get to know them a little bit.
# S: v7 D4 L+ O6 c' l. v- [Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
, ~: H# U& r1 E( y2 }2 ^$ ]1 Jweight in gold. Start feeling them out from the start and try to get to know them. Once you get
. ~2 Y0 u4 Y8 ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
% `9 H+ ^/ }) F# }2 d) s7 Z, H4 h) ylarger, they can really help you with your marketing efforts, scaling campaigns and getting payout2 ], K' d. G( n6 z% H; e
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
5 @. y7 S- P4 g: \$ Z: L# U, Yemail.& ~6 y* W# Q3 P* l
For more helpful info about dealing with affiliate managers, check out:
/ P% i" L" X& Y4 A: ~, F9 ghttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
: D+ g- Z" ]# ]$ fhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
+ y2 H& D! f5 [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
+ |0 x" j+ L9 e: }3 j( dSet Up Web Hosting
# @: @: Y% V/ k. q5 f5 ~; W6 q. jGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
4 r+ S3 ^; A' c+ W) T. m5 i8 cabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
8 ]7 b- {" I ]8 n; v9 Ehost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
( o t4 M' C& U0 m! Xwhoever else is on the same server as you.
0 L9 q' o# E: Z4 D" ^Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
. ^) p& b8 n3 ?. senough that the visitor can't close the window before your pop up is even shown. You have about 3* {8 ^. q: Z! [* |
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
9 _: i) ^( R8 f0 |To explain the difference between types of hosting packages, picture a refrigerator (the server) in a5 v/ v" Q9 Z5 H/ g. N* w% O
house full of roommates (hosting customers).% B( F( Q. U, O- z- O
In shared hosting, this is like having roommates where everyone has no specific designated area inside
/ e$ _, }7 a0 a1 Y/ ^6 y- Q- Zthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
0 d" ^/ Y/ R) w( Afit.
4 R7 [5 H# z; [, ~' a! Y2 N) h) O! ^Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
) \0 L) N$ D; l7 ]: @3 Tthe rest of the roommates, by virtue of simply needing more space and resources to accommodate6 Y2 d( P7 ^ L( B2 J/ k/ |
their food. Everyone else's food in the house has less space to take advantage of./ k: K* x3 D) w! y* C) N
If you have less server resources to take advantage of, your ability to serve popups will slow down. For% w+ U- J+ F' q$ g/ w3 l
any type of hosting this is a bad thing, and especially while running PPV traffic.. {# d* _/ Q- h' F4 m8 P2 R" D
In the case of a virtual private server (VPS), everyone in the house has their own designated space$ B5 G2 F# G+ x- a( ?; y2 O
inside the fridge to put their food, and other roommates can't come into that space. The server is* a, o: j: V4 b+ }; y" V- b2 X0 H# |
partitioned, so that each customer can only use a specific amount of resources at any given time.
; x7 I, K3 m; ^( g9 wA dedicated server would be like having the whole fridge to yourself. All of the server's resources& _8 C8 P6 v: X# B. w* O+ M
belong to you and no one else can use up those resources. This makes it possible to serve much more2 I% M8 A( p5 o
traffic, faster.3 V% }! L5 ^8 j" G ?6 L% m; u
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.2 _2 P+ v' J4 t2 Q
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is5 T) l6 F D) X- }6 a) q5 S
here:0 k; D, V* ~& L! A: I
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-9 t' @9 l1 a0 F2 T& B+ m6 H, B! P
VPS&highlight=hosting
6 \7 |% d1 j/ _Dedicated-Hosting-vs Shared-Hosting
0 K- Y0 @; r7 K4 F$ khttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-7 g% a0 y, K! M6 q
Hosting...Your-thoughts
1 Z$ {+ s) m3 \2 w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 69 J. O( X# M) g* C F$ S
Hosting Providers for PPV
, ^8 N3 H7 ]4 T9 SBeyond Hosting2 A- ?. e+ H0 m' O0 ~, n
http://beyondhosting.net/! u# ^8 M" \$ Q0 y0 x/ d
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment( v" [! q% ]( T" ~! Z
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when. ]6 ~- R R4 ]: P9 C. O: b
direct linking with PPV. Also, these guys provide great support.8 r! _4 n3 K$ }& ]
Prosper202 Optimized Hosting
8 L) O$ H9 L) ?; w5 \& m0 qhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
' d. S+ b9 V6 ~0 Q3 CCPVLab Optimized Hosting# W6 E, J! l* k! @2 G* c" O
http://beyondhosting.net/CPVLab-Hosting// H% [0 g8 `" S: n0 T3 W9 ^4 S
Domain Names for PPV
) g1 ~2 W4 _8 A! z9 HOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is& R) Y$ a# Z4 _
where you're going to host your tracking software and your landing pages if you decide to make them.
- c' {$ K- e% z$ L6 C; yOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
8 y; r6 ?, f k+ ]; Gbland one is fine to start with, to host both your landing pages and tracking software. The .com,0 c. [ N! _5 Z2 F! y% A0 ?/ Q
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
/ V5 v; T. k9 Y; eterm or build a whole website.; B2 E& k$ E2 d0 @/ f
After you buy hosting, a domain and get those all attached to each other, the next step is to install* F4 F I, N& R! G& Y6 q
tracking software on your domain. This is really important, because it is necessary to track your
: Q- |, X1 I! s0 s/ L S* ~# ~conversions down to keyword level so that you can optimize your campaigns. Without proper
6 r6 u# S, j% D. Btracking, it is impossible to know what is working and what isn't.
3 C; K$ \( O5 y5 LTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software- z" A, m9 }& c, j
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides./ f+ w. W, a. A2 ^- z% |
Prosper2024 y8 _% r( @5 s/ L# p
http://prosper.tracking202.com/apps/
3 k* J5 `# _ a& K$ a, N7 tCPV Lab" e1 O. A) z, G d! p
http://cpvlab.com/
! ~; Y( }9 `9 j6 r* [5 V- tCPVLab Help Videos8 l* u$ n+ K- y7 F
http://ppvlab.com/oweiw/oiurw/vdm.htm/ J4 {1 n) ~* Q a3 O1 ~+ e& V
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
% I& T @. D9 }3 Y* X& L2 m% O) Cindustry standard.. R- [& {* c% N* t/ D, s$ D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
# I' Q: m' S: \/ o& r$ YCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from7 ]" Z3 L! J: ^6 W* F/ n& g- R1 X
good support if you have problems with your installation.
$ L3 Z& e5 I" [. N: a6 oTracking 2023 z+ \( Z* [1 r& Z( Z$ ?: H
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your& A/ ~" l$ i8 U* C
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
2 s# v) b5 t* s0 Uarea.
/ F% n5 o3 v9 g3 k5 {If you choose this option, keep in mind that your tracking software, one of the most important parts of
! p1 s# g& G. Myour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
' q: i- R- e1 i% i9 w, Einterface, and their hosting.
, B, p5 p1 c G( E9 Y8 i& m6 W4 AAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords/ [' G& W. w/ W6 V! @
and targets which you are bidding on. Leaving this up to chance in order to save money could6 k5 Z. P( l) n' W& _- o
potentially leave you open to huge risk if someone else caught on to what offer and keywords you. n! L0 H" n! `% w2 g$ X) B6 h
were using.
8 f& j( t1 b( |; c; ~Choose An Offer
9 n" J, L+ A& k- Q# oNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
( w' [7 C& X* E, BLesson on Offer Selection+ m/ a& I) J: U: T& p
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
0 }+ Y# \5 X5 }; j$ s; WIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.. ?( ~+ A# k: n
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
5 F; k+ k% o3 K- y* I6 p1 ALeadImpact as the traffic source.
3 e; y: M9 u; f# B% R5 H6 b1 uNow the best way to learn how to put all of this together is to just get started. For some variation in4 k0 L# i; k3 O1 t5 C6 `
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
1 O" R. W1 a, q/ r$ a" v7 Zcampaign., s A' ~* V: g2 k6 \& [
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first8 ], V+ Q9 \) j8 F! f+ g% ^' L
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
5 \7 Q0 X* R) r+ p9 b, Y8 fthat all traffic is accepted.$ g" [- T3 B7 A& B1 G0 k3 `( }
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits., ^0 b$ v& ?( N1 E- ^
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
6 F' ?2 [$ B+ Pget creatives like banners or images specifically for the offer.
! h [3 i- c; z$ Y' ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
_* m8 \) t) C$ l* i1 zBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can9 ]4 F; Q8 n. x7 B! S* O
track my keywords. Without doing this, it isn't possible to see what's converting.! z' @) B) W* E, m1 j
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:0 _. b! `6 ~9 h3 B9 k# n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
' @8 W7 J) Q9 U. N8 ^8 WIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
9 `& f8 D5 V1 \/ A# \# [bottom of the page:
3 v! X- V. ]# N" u3 Z# KNext, I have to cut and paste this pixel into my offer at Ads4Dough.5 ^& ~7 x* I& Z4 W( d
Click on the offer → pixels → Add a new pixel and this comes up:. d0 t, K1 C9 q. A+ E+ {
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL$ U. D2 S" D r* Q
from your software into the box that says 'Enter URL of image to load'.
0 R, I. ?5 p1 T" Z5 [9 XOnce you do this, it should look like this:
9 c+ x% c) [, k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
* l) K2 a8 f5 } qClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:& z# S; N% K3 g& w3 G
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
6 h% h+ H- j1 A! W0 b: vProsper or CPVLab.+ s8 W$ @1 l4 A+ [) A' W0 N
9 J* j z, n* j" A- Y |
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