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PPV GUIDE [PPV新手入门][28页] u% v" ?0 Q/ w8 \$ w9 G
详细的请下载电子书！1 u. D$ d0 H( y! K+ M
( ~9 c6 X+ Q; X
: `5 c# R) P. r' A. l; B# v4 K1 m
Newbie Guide! ?7 W: h# l. {3 G P. \& v
PPVPlaybook.com6 w" t0 F- t/ r0 r) Z/ x, R9 M/ M9 u
Tracy Shaffer: S$ F4 b! Q5 \5 T S9 o3 y6 i
David Ford
- p- d5 M) |2 b) Q/ g3 e% ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
! s0 v* \6 [# q8 \- ^- nGetting Your Mind Right to Start Affiliate Marketing
' m0 N4 h9 {1 fThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
" T5 @ M# m4 m# oever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
4 N5 m* u% s* M/ ]you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
2 \4 T& }5 h/ }0 Gwith any success, these claims are laughable and far from the truth.0 _& L/ o8 m" \' y
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash1 u/ U" F+ E* r7 u' q
flow management. The main benefits are the low barrier to entry compared to other businesses, and
4 k$ h) B; b9 wthe ability for a marketer to be a one person shop and make an incredible amount of money with low
* w% T, H: r# g. N- `- Xoverhead.# t' X0 ]% u! F5 I1 f# @' t* i& ?
The winners in this business are the ones with persistence when nothing works, who know there's# A- e8 j0 a* O8 I7 M% f
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
+ J$ K0 l* n, t& J% y# S: KThe cold hard reality is this: virtually everything in the space is changeable, what worked today can2 T" W: q1 d3 c1 T( j
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.' O: U$ m* \ P1 v1 ~0 u- J; ?- a
Most of these things happen suddenly and without warning, and they all contribute to the amazing7 m; m+ a+ a3 k1 O/ V% W- [7 {
learning experience available to anyone with a few hundred bucks and the ability to open an- H o3 g! h* a3 ^! S6 O
advertising account.
8 F+ r* t5 X9 K! N; V3 BYour competitors are willing to work at this around the clock. This isn't a push button, instant business
, D3 Y* T. n# Awhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
6 \* s& D4 x, U) |' G5 |5 Tmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
4 T6 e k+ g0 c' d, v9 V9 V, }trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
8 ~; H: q' D1 V, c# N) e/ W+ hWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you* [' D' \. x$ J7 ]* M$ U6 ]
started building PPV campaigns right away from start to finish. With that said, time to jump in and get% |! y* ?, V* o: i- ^
started building.6 @5 S1 m' V7 c" ]* m, ~
Things you need to get started:: c' e+ {2 U) Y* F9 Y2 p; T
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
4 @8 v! s. |1 S a2 H: I2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
0 A( z* c! O# u0 Q# j3 k5 V3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)6 W8 P+ q6 i3 {7 ~6 g
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
: O4 X% h- m- bThis guide describes from start to finish, how to get started in affiliate marketing by running traffic: y0 {" D7 |5 i9 J( y% _0 P g/ e
with PPV.8 I: L1 U- f& c5 V# y
Basic Getting Started Definitions
5 _9 |. j9 U, G' z# EAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more8 S. { `! A: v+ R6 c7 J( |4 U
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
4 N: J! \) X+ S5 Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2. o6 d9 z: M3 n7 Y
types off affiliate networks are cost per sale (CPS) and cost per action (CPA)." L7 ^" Y7 S* j- u
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate9 L# p% _: Y+ u/ c2 C
receives a commission on that product. An example would be the Amazon.com Associates program,
& y2 H9 c2 q1 G+ _# d% S- MComission Junction or Clickbank.
2 t& `) z, \; F( rCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
) E3 M0 a ?, i2 ~1 Ean action like filling out a form, submitting their email address, signing up for a service or sometimes; t% l" d1 U$ g9 Y% \; B7 m6 l" x
buying a product. An example would be Ads4Dough or Neverblue.
$ F( v9 }) Q) k: bAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's" C6 U/ o, [4 z4 G6 X0 r
account, getting the affiliate approved for offers, bumping payouts and just about everything else1 D! n$ c/ Q4 A
related to an affiliate's account at the network. Having a good relationship with your affiliate manager( q+ Q) u; I: s! }0 u8 t; K
right from the start can really help you.% ]- v) x, ]% X2 f" b
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
6 ]4 }4 f8 V/ |6 B8 W7 c0 ^in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
; O9 J; W$ S$ `6 hview, starting anywhere from .01 or .015.
3 ~( }' @; z( v# Z9 N' jIn order to use this type of internet traffic, the affiliate can sign up with a number of different2 T3 s4 e( ?5 m3 F6 W
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,: h U- \0 t& {. q
MediaTraffic, and AdOn Network.+ o2 y0 P% h$ v! \( K( Y9 H
Don't popups get blocked by pop blocker software?5 j- L- r# ^1 m5 F. j$ v& R
No. Popups are served in a new browser window as if the visitor had opened the new window
6 ~/ J& _2 g) q/ X' o8 ^' |themselves.
! F Q5 \% V' `6 nHow many popups get served to the visitor?4 `! Q$ K# g( t d' ~
The number of popups served varies depending on the PPV network. Some pop more frequently
2 x7 Y/ O9 u* K) x# A1 D, n(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by- l: F( e% ]1 t8 e
serving this kind of advertising, so they have to toe the line between keeping their software3 U2 G( Z4 o3 @! e7 l; ^
downloaded and still making a profit." i, f! i$ e6 }7 Z' V
Isn't this type of software bad? Why would anyone keep it on their computer?
0 n0 l/ _. F+ c8 o1 bNo, this type of software doesn't harm the user's computer.4 U# N- E& G3 W1 m
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,$ b# c% q$ H/ b9 X) R/ p
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
$ |2 |! G P" @# Z; P# [ L8 fthat they can continue to have access to the incentive.
) H" k: ]0 C7 W4 g" p8 N! [& O+ F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
% a) G* A5 C {; {. ~+ aHow to Get Accepted into a CPA Network. n! f* s6 t/ H+ p) ]1 {
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place- ]' \6 f" @$ a( m- `( p' p
to start looking for networks is Offervault which lists offers and lets you compare payouts across$ P4 w) c2 i2 J0 n
different networks.
9 H$ w, e. ?8 B8 `2 z( n/ COnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
0 g u/ J* g9 E2 Qapplication and be as specific as possible about your promotion methods. Usually some time after+ s2 n$ ~! ~. k: _( C7 w
receiving your application, the company will call to interview you. The phone interview is a critical9 b) \, \9 N: t2 T' ]; Z! |
part of the application process, and most networks will deny your application outright if they can't get8 \% B0 v7 I$ M( {& f+ X2 t Z& K
you on the phone.
! Z2 K2 u' z. O) g' \: FOften, the person who does your phone interview will actually become your affiliate manager after0 w, x2 g* ?; g) n
you get accepted, so it's a good time to put your best food forward.
% z0 S2 a- L7 u! z6 |! `You might not relish at the idea of someone grilling you about your internet marketing methods over
4 R5 M9 O! i7 X* O3 R5 z0 }- \the phone, but trust me, this part is critical. Have answers in mind for the questions:
+ o0 {. Y: }1 N! }What methods do you use to market offers?
) n; W/ b# }3 m4 H# n) {Do you already have a website you will be using?
; v" M/ _9 A N) _2 ~4 {How much is your advertising budget?5 }. v. n/ C- b+ o, a
What other networks are you a member of?
- X; `5 p3 t) p1 @1 @& A/ `Who are your affiliate managers at these networks?
3 p; @* H3 d) u. |( ?( i) nDo you use social media (Facebook, twitter, etc.) to market offers?
9 W) J; A5 W. t* D4 YHow much traffic can you drive?/ O1 |7 m; r$ `$ T: z+ Z! w
Do you have a personal recommendation from anyone who is already a member?
, {6 S* D' {: P7 U6 UOnce you provide satisfactory answers to these questions, the network will approve or deny your
0 o+ }7 b' @5 D" `% R2 O- Japplication. If you get denied, just keep applying or call someone on the phone and try again. Be/ o1 n0 ]7 u+ p3 a& Q* A3 H
persistent. Also, getting a personal recommendation from someone who is already an active affiliate& V" I6 K9 h2 \3 W1 G5 X7 f
for the network can be helpful.
- ?" p0 x- x6 a; HTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
, T$ h* s9 I( X( CSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network9 f! i4 c6 i5 x* D; b
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
; U/ c: q+ n5 z8 g( p! O9 zpeople can open a lot of doors as far as networks are concerned.
1 y# @ i9 I! P/ jAfter You Join a CPA Network- ]8 x" ]5 g8 o
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
! S! N1 g' t4 b& r; D: G# p" `and make an attempt to get to know them a little bit.$ V( z& r# l$ Q; D! d% }9 m% j
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their5 s% C; w8 J" H7 w3 Y, L* I+ {
weight in gold. Start feeling them out from the start and try to get to know them. Once you get# M& P6 y: G: j- g* R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4' E+ A4 L& _" ^5 ?% i/ z+ g/ w& ?
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
( o/ ?. Q t( `7 X6 ybumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus% [0 r/ W& K3 b) L
email.+ u! r$ ^' [. R
For more helpful info about dealing with affiliate managers, check out:) u X; h, Z s/ Y) ]
http://ppvplaybook.com/blog/musi ... -affiliate-manager/6 i* y4 U/ ~1 S* {- x" n5 [
http://www.mrgreen.am/affiliate- ... iate-managers-want/9 x0 M4 J1 Y n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5" Y9 v1 Q# }* `
Set Up Web Hosting/ f- _* d- R6 p1 j W" F5 i3 P! c! b
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said" z# d$ L1 v( ?! w
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
6 \$ e$ i: V, ^; L. b. s5 f' f. lhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with1 a$ t2 H5 X3 _" l3 R% T
whoever else is on the same server as you.
Z5 ~6 Y: I: B& Q, L0 S% l4 zSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast. }, f5 ~6 r( ]. R6 ^" X% S- h
enough that the visitor can't close the window before your pop up is even shown. You have about 3! F8 q2 ]: p/ r! o
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
, [$ m* t4 H2 R' nTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
/ P1 i( V7 \( Ghouse full of roommates (hosting customers).; z" V8 y9 u0 C
In shared hosting, this is like having roommates where everyone has no specific designated area inside1 i( A6 h; h6 X" T% A! G! ^" C
the fridge where they are supposed to put their food. Everyone just jams their food in however it will, r' e( U6 x# N7 `, I3 O
fit.8 D8 G1 P1 s: H& M% o4 S" n/ d5 q
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
O! e2 w! t: N9 X- Hthe rest of the roommates, by virtue of simply needing more space and resources to accommodate$ o) n* o" ]( G
their food. Everyone else's food in the house has less space to take advantage of.% ?: ~4 c& r0 X2 ^8 H c; J
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
9 _: I' P+ q. |7 Kany type of hosting this is a bad thing, and especially while running PPV traffic.
) D' Q! [3 h3 E: g2 j, hIn the case of a virtual private server (VPS), everyone in the house has their own designated space
3 ^" \* f$ Z, t5 F+ Q& Y, linside the fridge to put their food, and other roommates can't come into that space. The server is' Z) Z- G: E& s0 r! o0 X/ D J9 Q
partitioned, so that each customer can only use a specific amount of resources at any given time.
6 w7 E& T0 a5 b/ }0 LA dedicated server would be like having the whole fridge to yourself. All of the server's resources
+ Y% S& f# i6 X; ebelong to you and no one else can use up those resources. This makes it possible to serve much more& X8 Z6 T' U% M/ \- _
traffic, faster.
3 R$ O3 r2 i8 f3 v' P+ cAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
2 z( q/ k: j) C; M6 h$ hAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
( |7 G# G' m% T8 s( Ahere:' J8 Q7 Y5 g: P1 w: _& h) y
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
7 i; L. f9 x: N, |5 L; EVPS&highlight=hosting' K _) i1 {" @" [
Dedicated-Hosting-vs Shared-Hosting4 _ p6 g, A4 Z3 @& H1 m
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-* B e: v7 i* V0 c8 \- O9 k. d6 t
Hosting...Your-thoughts
/ \8 s4 D2 s# v' b3 |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6/ T' S# M$ O/ [3 z
Hosting Providers for PPV
) S) D3 o9 w* L( e! `! h8 UBeyond Hosting
1 E; j( J8 P. j0 ?+ D2 Bhttp://beyondhosting.net/6 y" d5 l# n% A4 k7 t2 H. X" Q* x
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment$ U9 `/ f# D/ U: j; B
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
# z0 Y4 A$ q6 P" T9 I0 k8 {* Gdirect linking with PPV. Also, these guys provide great support.
8 [/ k' J- C5 K h$ |Prosper202 Optimized Hosting
& }8 E9 L4 W. r' ^. X d0 hhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/8 p* P$ o9 u# S* T* u# H
CPVLab Optimized Hosting } h7 o2 } r4 i3 z! b
http://beyondhosting.net/CPVLab-Hosting/# {* E/ n. _" d) x3 ]% H
Domain Names for PPV
0 [ H+ m7 \1 I' wOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is, v& z" n, D3 ?! j2 |! T
where you're going to host your tracking software and your landing pages if you decide to make them.
z9 Q5 X' J, jOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
* i9 A- o R; j5 o, O! n7 p% Nbland one is fine to start with, to host both your landing pages and tracking software. The .com,% y1 ~$ V% w5 T+ ?
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
6 K+ U8 d# ~+ _7 G. xterm or build a whole website.
7 q. `" j/ @% {2 f; w8 \After you buy hosting, a domain and get those all attached to each other, the next step is to install5 i& m% V4 e$ o( r
tracking software on your domain. This is really important, because it is necessary to track your
$ M* k) `$ ]: j4 b3 z! q- |8 Kconversions down to keyword level so that you can optimize your campaigns. Without proper
* E( B N7 ?: y" l4 c9 ?tracking, it is impossible to know what is working and what isn't.+ M t+ K$ z& N3 F' q5 ^
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
5 B5 p$ E( s. Z7 U4 V4 f2 Q0 ~4 Iis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
& S+ R6 k$ r5 Z i1 C9 NProsper202
9 F& G. w9 f0 Fhttp://prosper.tracking202.com/apps// C8 u* U4 ?* q4 ~. Y6 t
CPV Lab, Y/ M% Z! C5 Z6 i
http://cpvlab.com/. b) X6 p* A, I5 W y9 p }
CPVLab Help Videos
' W6 `1 H5 B7 y1 Q! j; r" ]2 J/ ^2 \http://ppvlab.com/oweiw/oiurw/vdm.htm
4 e" L) \- @- R( w+ `As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
3 x# V8 i/ |+ Q0 n: pindustry standard.2 M! Z! E. ^8 A5 O/ [5 t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
, c, d) a3 V) j* P5 a/ pCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
/ S" L' @6 V) m# t; R, cgood support if you have problems with your installation.# ~) z: p5 Z6 d; R' P# D
Tracking 202
2 Q( F' _/ i8 ^# E" c RTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
" U2 X( V+ a' dcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
* g& K, K7 D" R9 parea.
9 e4 d6 p- {! m2 |0 k) `* c# hIf you choose this option, keep in mind that your tracking software, one of the most important parts of& j; S ]3 z; J z: i5 n
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2025 \7 M/ a b3 [- F1 \0 J0 F
interface, and their hosting.
0 E) {4 e3 n$ x1 j4 m4 i2 s' AAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
+ Q. ]5 S$ F" S V8 ?. F+ j4 H0 T8 dand targets which you are bidding on. Leaving this up to chance in order to save money could
# d, ~" V# M+ E3 s: D4 z, Opotentially leave you open to huge risk if someone else caught on to what offer and keywords you6 a& _( O. Q- i% ]
were using.
& L u& s2 L& p: s0 }9 r0 hChoose An Offer I+ m: n) ~5 m6 W E* _
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to./ K6 J4 v" I) H0 q* R" w
Lesson on Offer Selection$ H9 |/ f! ?9 ?
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
7 Z7 }% {6 u, yIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so./ @. l4 y+ t# T+ ]8 Q
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using' o: N, z4 n B" ~: H, e y0 @4 Z
LeadImpact as the traffic source./ J2 A, f8 L8 F" [+ f# B3 H
Now the best way to learn how to put all of this together is to just get started. For some variation in0 C6 T: B( }6 Z; m0 Z# s
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked- G/ ]# y6 D4 U) d; D& P( U3 a+ C; T
campaign.
5 h$ F% e+ }# A! ~# Y# B( KWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
( w% V+ B) U2 q2 b) r) Ypage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says! l2 n, w) d3 _5 h
that all traffic is accepted.
6 `4 y9 j0 z/ ]! H+ F' rFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
8 A% W: R+ l% aThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
( |( G& d$ j+ {& m6 ]3 Wget creatives like banners or images specifically for the offer.9 d, z+ ?9 g2 h- y4 S" t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8* i/ D/ K" K9 g0 {
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
3 b4 s+ l7 h' |$ Xtrack my keywords. Without doing this, it isn't possible to see what's converting.1 t8 w# I: W ]. K
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:: \6 x3 f; r* F) J/ ^8 W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
4 K2 n2 g! V* `! y, wIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the9 @; p5 K2 O w. j3 B+ S1 B
bottom of the page:$ T- ?5 c0 X8 |
Next, I have to cut and paste this pixel into my offer at Ads4Dough.+ p }2 S) e! n6 r
Click on the offer → pixels → Add a new pixel and this comes up:- L/ F9 F/ J6 y; ]+ |% S0 Z
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL0 P+ c1 Z2 c; a( ?. C1 g
from your software into the box that says 'Enter URL of image to load'.; D& Z2 ?' k9 a- @+ ?& ^1 X
Once you do this, it should look like this:) P( S5 A1 I, T; `. I: {; Z' T* J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
% F j3 S6 f+ m8 UClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
8 b- D4 u l+ Q( k9 ^Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
5 f9 ?: @) O( z1 I4 |0 H, d/ YProsper or CPVLab.
& \* r" k$ r( X* `7 o5 }( x; [/ f; ]- _, u( Z; N, F, v
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发表于 2012-12-27 18:47:17
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