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PPV GUIDE [PPV新手入门][28页]
- I9 T2 c5 o! Y: P3 C详细的请下载电子书！
/ @) H5 z0 C; L9 T' Q8 y+ p
! O4 P- t# q1 H! D7 ~5 N% ]% h" S6 O$ @( c$ P! F+ P
Newbie Guide; b8 i/ m7 V0 y8 L8 [
PPVPlaybook.com' f8 N/ X( r. ~0 Q' m
Tracy Shaffer
2 ~- J8 ^# _; b, Q6 Y! B- ^David Ford
* l8 Y6 B, U d! u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
2 {( g4 W2 y4 y/ X, yGetting Your Mind Right to Start Affiliate Marketing! N$ c/ ]9 F5 n' h7 m( N
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an& k: }) [8 y8 f4 Y5 J0 A- U; }
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where) N: J Z4 Z+ |+ z+ k/ r3 i0 |
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing4 ~9 e0 e# G( X7 L/ X8 P7 ^! g& Y' r
with any success, these claims are laughable and far from the truth.
7 Z% l2 I! A. w( S/ b7 v% \6 T5 ZAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
: u' v1 S% u+ `. Z/ H$ }" Vflow management. The main benefits are the low barrier to entry compared to other businesses, and
) {+ l. a8 m- p0 b, N# ^ _the ability for a marketer to be a one person shop and make an incredible amount of money with low' v! `; ]& Z Y" U4 f( R
overhead.
) W- q& F& r4 Y/ ]9 X8 m. D% hThe winners in this business are the ones with persistence when nothing works, who know there's
h, I2 T5 u/ n1 G$ i7 r' O. m Bplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.6 q2 V2 B9 ]% n% x9 ]$ _$ x
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
% h: C2 e+ ?# l( dstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.7 U( Z, ~( B7 M& R
Most of these things happen suddenly and without warning, and they all contribute to the amazing9 x: \& N. R7 L% `+ E! m
learning experience available to anyone with a few hundred bucks and the ability to open an8 F0 J) D$ |4 D: n
advertising account.4 a9 L8 @8 s1 \, v! L4 E4 A7 n$ y
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
1 ?/ C0 x5 |- n$ Ewhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet4 ]/ [! l" {' U7 o" H! p2 |+ n
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
?2 M4 g/ F3 l( x% Htrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.' s0 ]: [: ~8 [
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
/ F& e" W0 s, B: C6 z S) ~ Istarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
3 I8 h5 p+ ^6 A8 G# c5 J1 b9 Fstarted building.
% a7 I2 y5 Z# J+ TThings you need to get started:& J$ p: H% C4 L! L6 _
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)0 n$ y/ O7 C4 |) n: P) L+ O
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)* O ~, x9 M1 x6 f
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
4 t& O2 D: L- r( n4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
4 }/ M H& i0 {/ Z) g# c+ P% h% ]This guide describes from start to finish, how to get started in affiliate marketing by running traffic
- I' J0 x. Q8 {: ~with PPV.
9 n; f" H( ~3 M& ~; J, JBasic Getting Started Definitions" e0 r- h0 S( |( N8 r& p$ P
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more2 ]7 w# }3 f3 j& N
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main6 W- I+ }4 k4 A8 {) S: Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2; [! G' j* s0 U
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).0 }$ A( y5 `: |6 [" M
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate# d [6 r& w& @: `# o: X# f
receives a commission on that product. An example would be the Amazon.com Associates program,
+ T) U8 Z5 l9 t/ p1 L: O, Z. D N$ xComission Junction or Clickbank.
0 c& I L/ Q3 ?6 `Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes* Z1 | k! m% {! c1 E( M2 a1 w% K
an action like filling out a form, submitting their email address, signing up for a service or sometimes1 Q9 u% B; U0 j% O" G% X; p
buying a product. An example would be Ads4Dough or Neverblue.* o' v* X. h: L. S( h+ C. k3 ]6 `
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
" K _2 |) \4 E/ s. q; Haccount, getting the affiliate approved for offers, bumping payouts and just about everything else5 Z, Y$ d+ B) f4 k; X1 A3 r
related to an affiliate's account at the network. Having a good relationship with your affiliate manager" @ i: S) l! a) | D' i
right from the start can really help you.5 v+ S9 N2 r, U( I# v, {
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
2 X" m' ?6 [: e, a4 win pop-up form through downloadable software on the visitor's computer. The advertiser pays per& u# g& X6 X5 s) y4 C! ^
view, starting anywhere from .01 or .015.
9 s6 p! `5 _% @In order to use this type of internet traffic, the affiliate can sign up with a number of different
; }( A3 z' g/ }- a, D$ d2 Ecompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
* o/ C* z; O; _) }. \MediaTraffic, and AdOn Network.
" L4 y- `" t0 e2 A1 Q8 p6 I) ?Don't popups get blocked by pop blocker software?
( F) O9 E2 N$ i( A5 [+ I0 r4 ANo. Popups are served in a new browser window as if the visitor had opened the new window2 l- T5 m0 l+ t/ z
themselves.
/ r6 y1 t3 E5 T6 h1 p. y) z8 {How many popups get served to the visitor?
7 u# A9 @) y, e5 r& _% QThe number of popups served varies depending on the PPV network. Some pop more frequently$ M: d7 }+ c: w) [# M
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
% `0 P7 m" N0 k" v" w' a- userving this kind of advertising, so they have to toe the line between keeping their software0 E4 w( E0 g5 ]
downloaded and still making a profit.4 C E" y& d; Q& U6 G
Isn't this type of software bad? Why would anyone keep it on their computer?
/ c' z6 t% Q( E! B3 z# w1 aNo, this type of software doesn't harm the user's computer.
+ ~: G+ @* z* u& u: r8 d; }Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
" x. X/ B4 X- S9 [6 o' Ntoolbars or videos to place the software on their computer. The visitor keeps the software in place so
8 H* g+ s5 V3 q5 |5 M m+ y2 sthat they can continue to have access to the incentive.
& L, m1 x* v D. N- y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
$ r8 u8 x' |1 P) THow to Get Accepted into a CPA Network
) T4 w3 `: d% G: y# e0 Z: R! i2 XIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place7 Z. `6 P0 @3 ~0 Y0 y
to start looking for networks is Offervault which lists offers and lets you compare payouts across6 g# a: v7 K g6 G3 K
different networks.
7 s' L. S. N+ b( D, _Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
* P/ t. G$ W: C6 z3 ~: W, tapplication and be as specific as possible about your promotion methods. Usually some time after$ P: [$ H; t. \+ C3 z( N6 d
receiving your application, the company will call to interview you. The phone interview is a critical8 j$ V0 d- u* i/ |
part of the application process, and most networks will deny your application outright if they can't get
# ^) c8 w: d% T& R) V U5 h7 K/ ]you on the phone.! A, o0 F% j/ ]3 S! D* C
Often, the person who does your phone interview will actually become your affiliate manager after
2 m) {! L; W' Eyou get accepted, so it's a good time to put your best food forward.! m% I; f% P) n
You might not relish at the idea of someone grilling you about your internet marketing methods over
1 O9 y& J) \# J" Othe phone, but trust me, this part is critical. Have answers in mind for the questions:
5 s# U$ @0 @/ f" }* Z EWhat methods do you use to market offers?
% s2 U& M: f/ w+ jDo you already have a website you will be using?. i# [" V; V- _. ]' n, ?
How much is your advertising budget?
0 U3 B4 j! M3 g6 P/ CWhat other networks are you a member of?
8 }: _4 h5 }5 O8 y. V& EWho are your affiliate managers at these networks?; G6 [3 d l: T
Do you use social media (Facebook, twitter, etc.) to market offers?; G; y, N _6 B- T8 t2 t; _8 B# Z
How much traffic can you drive?0 g8 t' W7 b- C7 ~' K. D0 J$ G' r+ h
Do you have a personal recommendation from anyone who is already a member? W6 X( g- |( ^% p$ Q: m, ?8 ^# w X
Once you provide satisfactory answers to these questions, the network will approve or deny your; I! T2 E$ Q2 W5 S! V" x9 d
application. If you get denied, just keep applying or call someone on the phone and try again. Be
4 y7 ?# F$ b: ~& Hpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
2 f% ^( I; z* L0 w" A3 Q6 Ifor the network can be helpful.
9 E1 D: c/ e1 {+ }: _+ b% ?To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate0 c" D/ B! e& T# v
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network( |9 F3 p- p6 `5 x: T, ?2 w
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
! _+ h+ M/ R, N/ o% R% Z9 Apeople can open a lot of doors as far as networks are concerned.
/ k2 s* P8 R9 K* S# QAfter You Join a CPA Network2 L8 N% }' n$ G) B
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
- [6 }/ p4 b& Yand make an attempt to get to know them a little bit.
8 f" @# y- k( q6 H, {3 VFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their9 r: Z. J* Q# }% j- R2 W2 Q' I
weight in gold. Start feeling them out from the start and try to get to know them. Once you get h$ D1 m/ F1 l2 Z9 j( o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
d3 T$ j2 _( `% p% I. q2 n$ y9 D3 H! Alarger, they can really help you with your marketing efforts, scaling campaigns and getting payout% l0 z; ^! w" }2 ]4 f- m2 Z
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
6 w2 ` S% q! remail./ U7 @8 G. g* [, E! L
For more helpful info about dealing with affiliate managers, check out:
3 }$ d4 a, l. m6 E G. @ Shttp://ppvplaybook.com/blog/musi ... -affiliate-manager/2 {) Z6 y* ?5 t6 z+ c; u7 Y
http://www.mrgreen.am/affiliate- ... iate-managers-want/! T: X; {' U k5 ^9 C9 f2 ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 52 h9 I9 D1 s" t) ~' V
Set Up Web Hosting
" x# j* P. J' C, hGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said% O" M# c/ x5 |
about internet hosting. In general, you get what you pay for with hosting. When you use a shared" {1 P- D8 S3 B, N- y
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with e# A$ Q3 U2 I" N5 |
whoever else is on the same server as you./ B3 j( V9 {' u n
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast7 l" t7 O0 i# j
enough that the visitor can't close the window before your pop up is even shown. You have about 34 D7 r. S" E1 ]
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
4 L& {) H- l) k+ N* _) t" ETo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
' l3 \. M" g7 z( j0 f2 }+ [house full of roommates (hosting customers).
8 \4 S- d9 [! |In shared hosting, this is like having roommates where everyone has no specific designated area inside
9 ]% [: L3 s& @* z$ J1 i+ S6 ^2 othe fridge where they are supposed to put their food. Everyone just jams their food in however it will/ _- b8 c5 r7 R( U
fit.# O& |( \& _# Q1 s" F6 c9 ~
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than9 x* K& P" R0 [" M) }: y" j
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
* ^* j4 L2 V3 j; c$ w' W: P& H* Ftheir food. Everyone else's food in the house has less space to take advantage of.
2 o. u1 [; I9 s/ J% Y) HIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
4 w/ y; O/ P5 F! bany type of hosting this is a bad thing, and especially while running PPV traffic.
& {6 [# Y" S/ ] @& d& `0 EIn the case of a virtual private server (VPS), everyone in the house has their own designated space$ u2 ]3 E* `2 ^
inside the fridge to put their food, and other roommates can't come into that space. The server is3 |# r" Z9 f! ^' n- d
partitioned, so that each customer can only use a specific amount of resources at any given time. @% _# A- k- J$ B% H
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
/ Y2 a) D9 K2 bbelong to you and no one else can use up those resources. This makes it possible to serve much more
8 H5 C# q% L7 o9 |7 ]traffic, faster.4 y! w: l3 l6 S9 E
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.4 f' Z% w) o! h5 d# _+ X
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is8 \" r* J K/ K7 V) ^
here:4 M* ~) \4 {4 B% t7 k" R( s( P
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
. G/ C. S' F" R7 SVPS&highlight=hosting( r) Q0 j" u. C/ r
Dedicated-Hosting-vs Shared-Hosting
$ u* t0 y1 }: Whttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-4 _# _: w' m& x# Z, ^# m
Hosting...Your-thoughts
' [8 H% b9 h4 q H# C& M- ]7 [8 O0 L$ m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
5 J$ |) n8 V) B& j. e& O9 _Hosting Providers for PPV0 n1 k) W+ i( S
Beyond Hosting
) k% u- X4 Y, m) g: F* |. vhttp://beyondhosting.net/ P$ @9 l$ v& f: `9 z9 o4 a5 P
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
4 ^9 g2 u _* U; w9 N5 preceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when+ l1 v. K& k- }% H. y) M
direct linking with PPV. Also, these guys provide great support.
+ Q- _ V2 \: ]6 T1 s8 v2 CProsper202 Optimized Hosting
4 a" B4 U1 F; @( r; Shttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
4 j+ Z: C- g2 NCPVLab Optimized Hosting# i5 _0 Y8 c- r, A* |9 s
http://beyondhosting.net/CPVLab-Hosting/
/ N( \4 L7 P2 F6 ]. P: gDomain Names for PPV
, I7 ]# l, c) d) p' \Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
* A2 G% ^5 |$ i6 }3 rwhere you're going to host your tracking software and your landing pages if you decide to make them.0 ]- ^3 _$ I* r, s& n
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,. p. Q; \ l- j) m
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
0 J: v% @. I' Q9 R5 O% R) B.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
7 w5 m1 \% d% H2 I4 d; } h! qterm or build a whole website.' I; x+ N0 n& U5 p/ o$ L. Q
After you buy hosting, a domain and get those all attached to each other, the next step is to install
8 A0 A/ @1 P0 q3 D% a$ A" Q0 n5 i+ `tracking software on your domain. This is really important, because it is necessary to track your
' w) u1 D' |) ~" z9 @* ^conversions down to keyword level so that you can optimize your campaigns. Without proper
1 v% S+ w, o8 p. F6 H! Itracking, it is impossible to know what is working and what isn't.
1 v) {* p- f( jTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software; d! t$ _! e& `9 ~3 Y% g# M, C" V
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
1 y" y/ o M5 ]Prosper202, @% l( t- X! e* t) ^
http://prosper.tracking202.com/apps/5 \" }- `- J- n$ T# |9 P5 H
CPV Lab' w$ r! o" Q7 ]- h" c) E' X* N- E
http://cpvlab.com/
! W! z: _. s- p7 BCPVLab Help Videos
4 S4 Z; Q; e% {3 G _http://ppvlab.com/oweiw/oiurw/vdm.htm0 w% I n" ]* s9 h) {8 v0 W+ N. X
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an* |& @% g$ L. }5 E! |7 X2 T4 G% Y
industry standard.
) m( y- }8 z9 [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7- R1 X4 S5 i2 }. }" o& _9 z
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from/ q/ `* z3 a9 e" i9 y
good support if you have problems with your installation.
8 E( A9 ]# H4 l' n! MTracking 202
( e9 t3 n7 v+ Y$ R! a+ \+ iTracking 202 is the hosted version of Prosper202. You can create a free account and then build your/ x- E/ c4 Q/ C4 |! [
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user, y# m3 I$ U& h- z4 z+ U* ]
area.. z$ F( t5 u0 x( ^$ Z& l9 L& S
If you choose this option, keep in mind that your tracking software, one of the most important parts of4 [ f& @" m8 @# n4 o4 R
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2028 ~; \ b7 r U% B: b1 T9 T- |
interface, and their hosting.
; e" ~ x9 ` B* NAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
0 _/ n, e$ w% [; C* L( ?5 Kand targets which you are bidding on. Leaving this up to chance in order to save money could
. G7 |0 S9 O2 \% q- t4 @8 Spotentially leave you open to huge risk if someone else caught on to what offer and keywords you
# b7 h: e# }* w; V: T4 ^were using.
; ~& Q# f4 ?8 S) Y! CChoose An Offer: j8 v+ G# X. g0 Y
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.9 a8 @5 ?6 C i! a
Lesson on Offer Selection( x, R# E! J: u
http://www.ppvplaybook.com/forum ... on-Selecting-Offers! Y$ R/ C+ E" ]0 @
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.$ ^8 |3 ?! `7 ]; N- h8 Q
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using# J5 W3 n/ D8 w$ E
LeadImpact as the traffic source.
% g' l! V0 |; t; m% S: c8 ~* I2 dNow the best way to learn how to put all of this together is to just get started. For some variation in! m: D9 l+ y8 X# f
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
4 A Y. O+ J! U3 q9 W0 g1 x8 T0 {campaign.
/ X' T* @ s5 ?- x ~6 U0 zWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first3 d9 L9 e% Y+ _8 {: S& I
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
# q$ l0 x: A; {- rthat all traffic is accepted.9 N: ~2 d1 }9 V. Q: P
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.4 V+ g+ [1 J6 f' u0 k- E9 X' F& \# I& F
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can2 E$ H# K* w/ ]" U0 b
get creatives like banners or images specifically for the offer.
' V' Y' [* T, k5 `$ R* X4 d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8' R/ @" M2 r- q6 p/ }) Q" [
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
. c) B- V4 e( u& x$ {track my keywords. Without doing this, it isn't possible to see what's converting.0 _* o4 P) v3 X; ]
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:9 m) a, a' g, c3 z' o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
; `$ m& q; S1 l' NIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
+ C9 t) S/ }. Y" dbottom of the page:
# y! k- r; h* W& N) j( pNext, I have to cut and paste this pixel into my offer at Ads4Dough.- b% S% T9 J/ A! }5 B. \3 N$ f
Click on the offer → pixels → Add a new pixel and this comes up:7 A1 q4 w$ O, F2 I+ \
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
9 H* {9 Z: c* d$ Y; ffrom your software into the box that says 'Enter URL of image to load'.
8 n% P+ k2 t4 E$ r) L5 u, ROnce you do this, it should look like this:( N8 V" |3 G& z; k1 O* u |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
; {' X: [+ ^0 m. hClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
, x, ~: D9 Y' V- z9 t8 bNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
9 b, m2 k/ B6 G! I) B, VProsper or CPVLab.
$ k% m9 ?% l6 W6 B# l3 s, C& F
' j! r- ?* i' ~* n |
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发表于 2012-12-27 18:47:17
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