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PPV GUIDE [PPV新手入门][28页]
$ V9 K: Q* ?5 K6 l: K0 z: b详细的请下载电子书！" y" d9 m; u6 p" N' _9 k
7 t+ L) \, t$ _
+ f0 n5 o" ~: N
Newbie Guide
6 i, p# _9 T+ [+ B0 v. l4 g* XPPVPlaybook.com
+ v5 O( y$ `! z. j$ W* PTracy Shaffer) l$ C6 U6 _$ ~6 g7 [9 y
David Ford
9 p w. e4 g& q0 @% t3 c5 B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 17 W1 ~) l$ K3 J+ t, C
Getting Your Mind Right to Start Affiliate Marketing7 A. @+ r- M* ^2 M
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an+ f. W9 [% i$ O( ?2 X6 `4 e
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
' V5 o2 B0 W W6 c* T" ?you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
' z4 `6 M4 f; }, R5 h' Zwith any success, these claims are laughable and far from the truth.9 Q: o7 m. f' h% v9 M8 @
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
( `0 W0 C) d! S v! v0 h% S3 Z6 Hflow management. The main benefits are the low barrier to entry compared to other businesses, and
. L8 Y! f6 C7 a9 |; jthe ability for a marketer to be a one person shop and make an incredible amount of money with low
+ b9 P& }9 V) U% D9 _overhead.
9 N$ ]! ^; w kThe winners in this business are the ones with persistence when nothing works, who know there's4 m# i% X) D2 t& \( `# I
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.5 m P# y' K! s, Q5 x0 I
The cold hard reality is this: virtually everything in the space is changeable, what worked today can; U* @$ Z$ ^; E: U5 M' z# A
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.' k8 e; t3 f' ]6 \5 V8 ^' a: y& @
Most of these things happen suddenly and without warning, and they all contribute to the amazing
& u/ N( e7 x* E9 @learning experience available to anyone with a few hundred bucks and the ability to open an
& i! W5 e2 z3 l% F+ `$ \' cadvertising account.! F9 r |- f( \7 g+ X
Your competitors are willing to work at this around the clock. This isn't a push button, instant business' t" Y. }* E3 h; g9 }) [
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
+ q! }* b1 l$ S+ s ~: g: q: qmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,2 D% k! F- {- E8 F* a% M; D" \8 f
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
" d2 }" t0 `- M }With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
0 A: ]/ s1 X' C$ W; y( qstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get5 J8 N3 |1 q- Y8 F
started building.- g! U P3 m' X& X3 C; A
Things you need to get started:
2 t* S- }2 I- _8 l) P6 J1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)2 y- d* A# M" I M: _/ B2 i
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
7 q0 B: F+ W+ @/ u4 L3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)! {5 a8 H: m6 x* G& d6 V
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)) o) u. H1 V% ^' d
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
8 E8 S8 |* h l" ]# k' Pwith PPV.
; p) F+ {: K( d4 e) R, kBasic Getting Started Definitions7 r5 Y6 P) [( J( n
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more- D; {9 V4 A$ v# u4 h
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main( k3 v& i: S) @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
`8 s+ a0 @0 S; @/ m8 qtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).2 P, O7 h3 G7 I7 _
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
; F( W/ }* J: F0 f) r6 yreceives a commission on that product. An example would be the Amazon.com Associates program,
1 P# A6 H D- r/ F2 a- N' `* _0 ~Comission Junction or Clickbank.
( T( w, `5 e4 |( {6 }* p+ uCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes5 {1 H: [5 x$ e4 |' H. @/ G, G
an action like filling out a form, submitting their email address, signing up for a service or sometimes0 E s" `( W2 w4 }7 a+ Y
buying a product. An example would be Ads4Dough or Neverblue.
) e' p7 g/ V q: w+ i1 A+ x0 TAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
. m6 S% k0 |0 z& daccount, getting the affiliate approved for offers, bumping payouts and just about everything else
( f8 H; d3 z- a# ]. A" U7 u4 arelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
. {" L$ ~% G% l; Xright from the start can really help you.2 y7 s9 v% A+ Q1 Q. ~2 l& z! C7 {3 n y
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
3 Q6 r4 G0 x% [- h) U0 M7 h' win pop-up form through downloadable software on the visitor's computer. The advertiser pays per
* J8 N2 X4 ~8 f5 z7 F8 Bview, starting anywhere from .01 or .015.
( c9 C6 f* L8 x2 g* @, I( a' W! [In order to use this type of internet traffic, the affiliate can sign up with a number of different
" ^0 u7 @/ h& `7 G/ C* b3 p ccompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
. F- u6 ?. Q9 u( ]& [/ QMediaTraffic, and AdOn Network.& d# p' S6 i& t( M
Don't popups get blocked by pop blocker software?
. c& X* J d. U) C: GNo. Popups are served in a new browser window as if the visitor had opened the new window. \, i4 z Y, @: p7 S
themselves.1 h1 |: Z7 `! i0 F+ l G0 h
How many popups get served to the visitor?7 R. ?& Y( v; l) j! m- }, K
The number of popups served varies depending on the PPV network. Some pop more frequently3 c: Q( Z+ i$ Q& s+ h7 ^( b
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
+ m3 O4 \+ J! J9 ~% z4 m% I% }, b5 i: cserving this kind of advertising, so they have to toe the line between keeping their software+ P4 e1 s, f& n/ T6 @
downloaded and still making a profit.
0 t9 i+ x) Q5 bIsn't this type of software bad? Why would anyone keep it on their computer?
( X+ n3 a9 ]) s- K2 hNo, this type of software doesn't harm the user's computer.6 x2 P& c, L4 s! y
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
: m7 n, r! E& r8 b2 J w) `) `toolbars or videos to place the software on their computer. The visitor keeps the software in place so
, j. |8 T9 I# A1 y( rthat they can continue to have access to the incentive.
: _- M" P }$ O/ I0 V4 D: @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3 G" t0 g& G; h. m
How to Get Accepted into a CPA Network0 W- M' ?" U. e- e
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place6 K* `( f7 s! ?7 C" @ J
to start looking for networks is Offervault which lists offers and lets you compare payouts across2 X0 H! t5 W- T& U
different networks.
8 [3 ?( n, g- \9 L& N+ R7 U. o) lOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
, n+ z# g7 i% fapplication and be as specific as possible about your promotion methods. Usually some time after; f/ h2 @9 p9 T6 C& q/ _1 _
receiving your application, the company will call to interview you. The phone interview is a critical3 {% T3 O, ^. H3 I+ K" V
part of the application process, and most networks will deny your application outright if they can't get
8 R" |! L! d0 V: V8 k! L$ }" c6 [6 lyou on the phone.
) s7 a% _0 U) D& c# \$ L! sOften, the person who does your phone interview will actually become your affiliate manager after
9 ]" I" L( @- t, Wyou get accepted, so it's a good time to put your best food forward.- m& A) v' z# i2 Q0 H' o
You might not relish at the idea of someone grilling you about your internet marketing methods over# ^5 a, \* B7 S
the phone, but trust me, this part is critical. Have answers in mind for the questions:1 x7 \3 _. A/ z* K/ f. W8 O" @
What methods do you use to market offers?5 S% Y0 A! f1 Y% D
Do you already have a website you will be using?
9 h5 `8 {. q) }* s: G& yHow much is your advertising budget?6 t/ I; R1 h3 ? T# B* l- Y; q
What other networks are you a member of?; x" H# v3 h" I6 R) ^
Who are your affiliate managers at these networks?
; _* q/ _1 H5 L3 BDo you use social media (Facebook, twitter, etc.) to market offers?
; p# `' c# K) g' w& p8 q, X: qHow much traffic can you drive?+ H" S! T; Z& j' N" P+ G
Do you have a personal recommendation from anyone who is already a member?
) Y- b# ?9 R- V' L; EOnce you provide satisfactory answers to these questions, the network will approve or deny your
3 W) _2 G1 @* g4 m1 b+ D yapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
" d( l! k9 D% ^2 D1 h$ Lpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
% H" k8 u5 W$ U5 A5 I8 ~+ X2 g4 h% |for the network can be helpful.
4 O2 m! t0 o9 i9 oTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
- i% a4 u9 I, ~: t) NSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network% f, e7 D: B! t7 E' l2 D0 ~9 ~
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
, }" N, F8 i: U9 v g( s" |2 epeople can open a lot of doors as far as networks are concerned.! I, W' S; |. x/ h# w
After You Join a CPA Network
" e% e# e! M, s# e+ nOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
( t p" n+ a W- s, \$ A) }and make an attempt to get to know them a little bit.8 D5 B" g, b/ T0 J- m8 }
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
) Y; I1 ^- b! Y: h- h8 ^, R" bweight in gold. Start feeling them out from the start and try to get to know them. Once you get
5 r( M7 P+ ]: j1 z0 r4 M6 q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
/ I+ q7 N0 s' u0 Alarger, they can really help you with your marketing efforts, scaling campaigns and getting payout! u) ?5 x9 b. K5 |# t& ~
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus, ]8 @, d. S, M1 e
email., o$ O9 `- s$ {- C( k, [: F
For more helpful info about dealing with affiliate managers, check out:7 w: R$ v; ]# ~- I
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
# D2 S6 T, [: D2 L; {# yhttp://www.mrgreen.am/affiliate- ... iate-managers-want/4 ]: \. A/ X+ w! `! E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 57 ?; U# x; Y: N) p) p2 _, I, a: |
Set Up Web Hosting! m4 f, [2 e% T4 @- h
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said. R6 T. B7 F* D, g4 r2 w+ c
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
f" k$ b# E, @1 }5 thost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with6 }7 B5 g, g3 k* v0 ] X
whoever else is on the same server as you.
8 C5 O- r2 d* o5 K7 DSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
" J$ I/ ~ H. Genough that the visitor can't close the window before your pop up is even shown. You have about 36 o/ s& e7 x$ Q
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
1 q& b& J' G4 n1 p' B* |6 A2 h5 ?/ V0 DTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a3 |5 o% v4 r6 A+ [
house full of roommates (hosting customers).: ~- y. R _4 {" M
In shared hosting, this is like having roommates where everyone has no specific designated area inside8 I( N) K- N+ `2 @8 `2 g& M: ]' j8 O
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
7 U' L6 s. \& hfit.
8 J F/ {2 L* C2 i. bSay your roommate brings home a large turkey. They will then take up more of the refrigerator than" ^9 F4 [5 n- ~5 W/ S- r
the rest of the roommates, by virtue of simply needing more space and resources to accommodate8 c* [/ w5 [3 `; R2 {$ q, G! o# C
their food. Everyone else's food in the house has less space to take advantage of.- x" R7 m$ m5 ~0 n% ^0 a5 B5 {0 p
If you have less server resources to take advantage of, your ability to serve popups will slow down. For4 b: ~7 U; ?4 w1 W' z7 Z7 Z4 F
any type of hosting this is a bad thing, and especially while running PPV traffic.7 P5 O/ x, |; h* B" U3 w7 i
In the case of a virtual private server (VPS), everyone in the house has their own designated space% W! C' [$ S: D O
inside the fridge to put their food, and other roommates can't come into that space. The server is
5 G9 ]/ Y7 A, p; j( h' Npartitioned, so that each customer can only use a specific amount of resources at any given time.. ?( ^- Q: w# C7 T" A5 z V
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
+ s8 P0 N4 J, D8 x. C" fbelong to you and no one else can use up those resources. This makes it possible to serve much more3 g: h7 A* L* K% J" w1 r' F. H
traffic, faster.! k2 ~4 y! k, h# N% Q
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
2 o4 W D$ ^2 M! iAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is, p5 }- r, @; }9 k
here:
. B7 M$ b( ^6 w1 c4 h; E9 u/ H+ R) fhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
Q3 g6 D8 }8 l; X z! L$ AVPS&highlight=hosting
. J/ W" K$ u5 \& P9 cDedicated-Hosting-vs Shared-Hosting, I- X7 U8 ^; o" u
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-" p1 Z% ^$ K3 N' q2 [
Hosting...Your-thoughts% R' ^& g2 I6 Z B4 D1 \( ~7 h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6: e! y7 z9 y! o/ q- I5 k
Hosting Providers for PPV" n5 |1 ~" }2 G* D2 i
Beyond Hosting
* P' x% c) C4 u- Nhttp://beyondhosting.net/
6 n! h. \4 R. f) TWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment; d/ m% z' w6 v4 _
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
) e. J: E! u8 g' i) u$ m) Sdirect linking with PPV. Also, these guys provide great support.; ~$ b+ l! m0 d5 [. e
Prosper202 Optimized Hosting/ f$ W3 D; M4 O1 A* y: _/ }' N. W
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/6 e. k7 y( v" K; P, {
CPVLab Optimized Hosting
. a: O+ T1 d6 F' J! u+ A0 Khttp://beyondhosting.net/CPVLab-Hosting/
$ I+ D% F7 k; Y. n+ p2 X- c; fDomain Names for PPV
* C j; X x. w9 e) g1 D1 p3 ] UOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
( O8 u: P8 ^' r, Swhere you're going to host your tracking software and your landing pages if you decide to make them.
8 \# ^ f% m1 ]Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
) R6 G1 H- O; q% h6 U0 S) dbland one is fine to start with, to host both your landing pages and tracking software. The .com,# [; p; m* E, B" @
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
1 D" H) n4 l1 O1 v% [ c) G) @term or build a whole website.3 m+ d3 i+ m7 r
After you buy hosting, a domain and get those all attached to each other, the next step is to install' j9 i6 ~6 L2 T
tracking software on your domain. This is really important, because it is necessary to track your
$ n/ `" \1 U l& C6 s: o. Iconversions down to keyword level so that you can optimize your campaigns. Without proper
: {% ]) G% D# N" @tracking, it is impossible to know what is working and what isn't.2 G$ ^" p# Q+ p3 ?
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
) k% \& \! R6 Eis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
9 J9 O4 D: O% B/ s( r9 C, S- QProsper202
0 I8 k1 _% E# {* yhttp://prosper.tracking202.com/apps/
8 L5 `3 u- m! R+ K, S' nCPV Lab4 ^# v8 g8 _& A
http://cpvlab.com/
" N1 m& @/ k$ ^# A# ?7 R4 SCPVLab Help Videos
" q0 s$ c* k" M$ Shttp://ppvlab.com/oweiw/oiurw/vdm.htm
' E8 H* Z# h5 _5 O9 kAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an4 U" p$ Z3 A7 b: O9 Z
industry standard.! Z, j* S) f( `& W( T4 Z( w6 k' D( ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
$ y8 s, @9 n9 UCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from7 O3 R% P1 R5 Q r/ w
good support if you have problems with your installation.( q. [# O- x" M2 @# i+ |' h
Tracking 2021 {: F; M% I+ d0 l" A( m
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your8 f; \& [$ f4 E3 K' t: ?3 ^
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
- U2 O8 H1 ^( I7 c* Zarea.
7 p, B5 x% [& {2 V& I3 P2 N& hIf you choose this option, keep in mind that your tracking software, one of the most important parts of
! A! U5 T3 g8 ]) v7 Q5 b3 [4 P( }your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2025 }1 ]& J3 ]1 j' ?( O6 d
interface, and their hosting.
5 C& { A1 t- N% _+ KAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords1 E& K* F! b+ l- r/ p" i
and targets which you are bidding on. Leaving this up to chance in order to save money could% m0 Z3 o/ w. R0 z# A$ G5 u
potentially leave you open to huge risk if someone else caught on to what offer and keywords you0 N$ e; ]) u/ A4 c9 Q2 L7 X, `4 C+ Q0 ]
were using.
( z0 f6 k+ }6 E7 N' P. _ l: Z2 rChoose An Offer3 |5 p5 s/ t2 e
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.0 v3 U- p) f- F3 d
Lesson on Offer Selection7 E( h4 v& H; s: m% o
http://www.ppvplaybook.com/forum ... on-Selecting-Offers9 C9 Q3 H$ f- r* I, x
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so. Z" G/ u" Q4 f; M; S U' b& J
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using2 J4 \! e3 b: B l/ X: T0 L
LeadImpact as the traffic source.
+ S7 h/ ?6 ~+ j( H8 }( ^Now the best way to learn how to put all of this together is to just get started. For some variation in( b& ^2 ?: D8 X( H" f" _1 @
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
# b: G. j: K) U, G8 A/ p% J, S# }campaign.
+ t6 e) E1 l, |) r! q- Y( PWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
, G5 J; @( z5 E$ s1 D. l1 fpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says3 I+ o3 s( }6 g+ W6 M2 T4 q
that all traffic is accepted.4 K# d$ {6 x; y
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.! j Y. M! S) n/ W' g
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
1 p `" g6 E! ~& I, |6 ]- Z6 _8 Cget creatives like banners or images specifically for the offer.
4 ]4 O! t$ P9 @( q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
5 U# R# j. o( |5 s( {/ W* j! f* Y' lBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
1 m* n ]: `' `& }track my keywords. Without doing this, it isn't possible to see what's converting.
* q: O% U2 g0 ~3 w3 x8 {8 ?, XIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
{" v1 C5 z; K9 b" B2 n! l, X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
# E3 i8 g& w# W% I A! \; G, zIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
9 n$ i4 j4 e2 Z$ E1 R* F& tbottom of the page:& ]3 D& I. x7 w* g* o: M7 E
Next, I have to cut and paste this pixel into my offer at Ads4Dough.0 W9 @" n9 R8 |" M" S6 h% r
Click on the offer → pixels → Add a new pixel and this comes up:
4 x5 ~( ~: _9 c& U* y! U- c2 }, uMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL' @+ [0 |( ~& t% ]# r0 a, i* D
from your software into the box that says 'Enter URL of image to load'.
7 _! t. T# @; ^, h+ N' V0 V( R* UOnce you do this, it should look like this:
S9 C, h& ?. t! R* | r9 U9 j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
. B7 H/ I u! x8 d! i" V- }% WClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:; o6 ]4 f Z- ~) R) J( T* I
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
- z* \8 v7 s& ^: L* v) f7 I: _Prosper or CPVLab.2 L& ?. v) }7 e) l# Y1 j
! {% ~- a$ W# J1 W+ @
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
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