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PPV GUIDE [PPV新手入门][28页]2 h7 o" O1 D& x- ?! O. S( n' z
详细的请下载电子书！6 T) i I2 U/ S! m/ {8 ^
9 r& C3 B9 z' Q9 w5 h
" H3 n, Z: R, k
Newbie Guide, r" A9 m5 t- [& j
PPVPlaybook.com
! U! N* T5 I& x, BTracy Shaffer- `) M0 z0 t( {7 h
David Ford$ e' |" K( A0 v5 q! @/ P L+ A# p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
5 v, S0 D0 g' eGetting Your Mind Right to Start Affiliate Marketing0 V3 {; U7 m q7 @# T3 s* X
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
. W! o" s6 t) Q$ S4 F9 I6 Cever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where5 @5 r/ \0 H0 l! ~7 \
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
" X% Z6 |8 L& y ewith any success, these claims are laughable and far from the truth.
( Q% m2 G3 }/ a3 W9 ZAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash, H. S1 @4 m: U4 y/ v- g
flow management. The main benefits are the low barrier to entry compared to other businesses, and7 M8 Z: _* E+ M- @( d7 \! q* G
the ability for a marketer to be a one person shop and make an incredible amount of money with low U3 A4 }5 ^0 S# n6 Q$ T) H
overhead.
- W9 e$ l. j2 k4 h' |% V5 NThe winners in this business are the ones with persistence when nothing works, who know there's) o- I3 @. }% H+ c( m A2 l/ a
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns./ f7 M( o7 Q3 R6 @1 V% j
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
e! Y* N6 p0 g8 i( `1 T/ |stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
+ l! s3 S; u# z# G" W; W' D, V7 B. [Most of these things happen suddenly and without warning, and they all contribute to the amazing
9 u$ S8 C; y9 e+ _9 slearning experience available to anyone with a few hundred bucks and the ability to open an. p t$ Y* s9 i) Q( u6 z
advertising account.
, \ }, k! c Y& B1 J) f2 H9 G! ^4 dYour competitors are willing to work at this around the clock. This isn't a push button, instant business' K6 }& l" B8 X% |( t8 q5 ?
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet$ I0 |# A5 r. M) W+ L7 @; F9 @. F
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
" e1 T8 \& {( j/ xtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
+ Y4 v* b6 ^2 k/ AWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you: z) _ @" z0 m. C! q
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
; r, d) v1 i" R1 Estarted building.
* N) F! B8 Q. }0 O! RThings you need to get started:
: z5 W% z3 {0 T7 u& n4 D4 i4 }+ U1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)/ F& k) `' X+ t+ A$ j
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
" u! {) c+ W* j3 @3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
( n+ y$ g) Y4 K7 @+ `4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)) H+ M- N# _4 A' Z& a, U
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
0 m: Q8 {* I) m) P, owith PPV.
- g; a' |- P- R" z3 i8 w- E' x; ~Basic Getting Started Definitions, I6 {: {3 R8 P/ l3 [) n
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more) g8 t' }5 y: x, T! T/ p- |
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main$ C! m* @# d6 b* ~+ o" S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
. \- g9 J2 a3 s% `% V. Btypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).2 m+ v! d# i8 n) E: j$ o2 g6 p
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
# }9 f4 H8 M5 g+ [' freceives a commission on that product. An example would be the Amazon.com Associates program,0 U6 L) g9 E! x5 [- }
Comission Junction or Clickbank.
: |/ o5 `, V0 M) |( nCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
- ?& f* S$ X* V- A. v5 j# [6 j" aan action like filling out a form, submitting their email address, signing up for a service or sometimes
2 T+ R- U; g) V% N/ ?. c! ]buying a product. An example would be Ads4Dough or Neverblue.. [- F2 p, s- b+ A: q6 O1 v5 T9 S
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's4 [) B! N9 _ [8 t& z
account, getting the affiliate approved for offers, bumping payouts and just about everything else
* e+ @- y" M/ L' P0 L5 @related to an affiliate's account at the network. Having a good relationship with your affiliate manager0 Z# B& v+ }+ ]( u v) d3 l2 j9 e
right from the start can really help you.4 ?/ o/ t- @/ g# U
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served0 ~! r- H# i% @3 {, E
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per, S+ I7 A1 [# N! o+ K
view, starting anywhere from .01 or .015.
3 ^- b; i# ?, |3 r7 t! \In order to use this type of internet traffic, the affiliate can sign up with a number of different
) P6 V- I: Q% k7 ~" _3 ]7 N# Bcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,7 E$ n$ k7 b$ U, o$ A
MediaTraffic, and AdOn Network.5 l0 i% n) R6 o
Don't popups get blocked by pop blocker software?
/ I# V" X! c' H% |& C# bNo. Popups are served in a new browser window as if the visitor had opened the new window6 ?- t/ C' ~9 n: b- f, ?
themselves.# K2 G+ K. R F" l" f0 S6 \
How many popups get served to the visitor?
- Y/ y& f- X: L. d3 D; X% HThe number of popups served varies depending on the PPV network. Some pop more frequently
" E% s1 K/ n u+ a6 B(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
% V3 ]" }% B4 _* B/ F0 wserving this kind of advertising, so they have to toe the line between keeping their software
" F5 E+ R( }, o7 s ]$ |. F' ^downloaded and still making a profit.6 _0 v! L/ {" z* ]/ n0 Q8 p
Isn't this type of software bad? Why would anyone keep it on their computer?, m% Y+ ?% T) T9 x8 ]7 w. d
No, this type of software doesn't harm the user's computer.; _" X8 _8 |+ e
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,+ ^* ?; A9 ^" [9 g
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
( ~5 G0 x9 k) B" ]that they can continue to have access to the incentive.
5 W2 ]6 M5 H: o9 _- b O5 \3 v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
; F7 a6 I9 x9 a, ^0 b+ {How to Get Accepted into a CPA Network
" a$ E# I7 C D% `) Z: ] GIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place! y& s B W6 i$ s
to start looking for networks is Offervault which lists offers and lets you compare payouts across
/ R$ h4 L5 h* B( bdifferent networks.8 e y* ]9 C1 w' ?# O" C6 [
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
6 u: |- j5 |3 x: Iapplication and be as specific as possible about your promotion methods. Usually some time after
3 L8 W: p. x3 o) \& oreceiving your application, the company will call to interview you. The phone interview is a critical$ Z: d* @7 u+ w1 g0 j
part of the application process, and most networks will deny your application outright if they can't get O. ?; i* w! _/ q3 O
you on the phone.
6 t4 M2 c: @8 b. `5 m [3 r3 cOften, the person who does your phone interview will actually become your affiliate manager after
2 |/ n) l4 P' Y- X j5 Pyou get accepted, so it's a good time to put your best food forward.4 J N* g; D a/ b1 T
You might not relish at the idea of someone grilling you about your internet marketing methods over) s' ^0 Q9 c5 H4 X4 _) w
the phone, but trust me, this part is critical. Have answers in mind for the questions:
! g, c1 e, t h/ E# @. Q5 ?3 L' C- i* {What methods do you use to market offers?
2 D6 K( f! v* y* wDo you already have a website you will be using?0 I& i5 k2 R4 ~7 U! N7 b8 k
How much is your advertising budget?1 M5 @3 ^# w: N
What other networks are you a member of?( k5 F1 X; T. v1 f$ Q, u
Who are your affiliate managers at these networks? i; P7 _) }( b$ \: _
Do you use social media (Facebook, twitter, etc.) to market offers?. y5 q5 z/ P z' ]( n/ A1 t! u. Z
How much traffic can you drive?
, |+ j4 |7 m0 y- U3 pDo you have a personal recommendation from anyone who is already a member?
) ~/ e9 _0 w* D. d$ GOnce you provide satisfactory answers to these questions, the network will approve or deny your
3 T& d" y4 v, u) H1 V' m& p! _+ rapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
4 y ~: o/ t, F' v, }$ lpersistent. Also, getting a personal recommendation from someone who is already an active affiliate# \7 ^6 B5 J/ c. O$ H$ u; z+ z
for the network can be helpful.
" ~/ z( O1 P% P3 t q! STo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
) G) x0 d* B& Y5 F8 ~( g8 E- g8 aSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
; s# E- z. Z/ I- {owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know6 f; r' O% U; R1 f0 ~# I
people can open a lot of doors as far as networks are concerned.
; {+ u7 O) T+ z( \& yAfter You Join a CPA Network
5 s+ O6 q$ u3 ?# N- gOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
2 m) y& w! k3 y: b. i! J5 N6 e, G1 Sand make an attempt to get to know them a little bit.% m1 d0 M) |& o4 e
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
+ y, ]$ h; U8 l# e2 gweight in gold. Start feeling them out from the start and try to get to know them. Once you get
|) l @# l2 Z h4 |; G9 x8 l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4$ a& o1 |! o5 J4 z8 i4 c
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
6 n2 e, }% e- R. T- |bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus3 D U4 i# i; S: N; T, h
email. i! p( M6 i, [ S+ j
For more helpful info about dealing with affiliate managers, check out:! B |+ v8 \# Z
http://ppvplaybook.com/blog/musi ... -affiliate-manager/! X2 Y, T$ o- F) ^) d, o) F
http://www.mrgreen.am/affiliate- ... iate-managers-want/" U7 g: Z6 f% j* j5 q9 }6 _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
5 Y1 z$ Z. \6 V. T# NSet Up Web Hosting5 o; J* @9 w3 ^+ T* i
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
7 L- k/ I# S8 @about internet hosting. In general, you get what you pay for with hosting. When you use a shared
9 \) w2 F& O; J1 ~0 Ahost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with6 v, O" }6 g! `, l* k
whoever else is on the same server as you.
$ R- U7 d/ N5 \4 |8 KSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast( u" t6 k% k: n0 x' ], w! o( J& }3 l
enough that the visitor can't close the window before your pop up is even shown. You have about 3
2 N: R. P8 h5 e* Q ~3 l7 Yseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
" s3 W | N' H1 `3 g j3 |: R2 cTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a! s/ `: w+ E; P( ^
house full of roommates (hosting customers).
. U+ I) ?# _8 ?* ^In shared hosting, this is like having roommates where everyone has no specific designated area inside
/ E% v1 i; S) |+ p4 Z: ]4 {0 Lthe fridge where they are supposed to put their food. Everyone just jams their food in however it will, v9 L7 c/ h7 `; T. a6 Z F. _
fit.; n, r! j* h- c: k
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than1 y8 a; F! b. D& _ {
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
/ E% E7 ^4 \1 P' itheir food. Everyone else's food in the house has less space to take advantage of.
) I6 Q9 L. \) \- s( u; G; aIf you have less server resources to take advantage of, your ability to serve popups will slow down. For" A* m+ J" d0 {
any type of hosting this is a bad thing, and especially while running PPV traffic.% d7 x, w& ?" r. I
In the case of a virtual private server (VPS), everyone in the house has their own designated space
; y$ G7 m E/ a6 c I! v D9 {inside the fridge to put their food, and other roommates can't come into that space. The server is! Q8 k1 Z) l& b$ ^" \
partitioned, so that each customer can only use a specific amount of resources at any given time. X. O$ l' e# M& j! D& K& w
A dedicated server would be like having the whole fridge to yourself. All of the server's resources+ k) q" B3 c, K
belong to you and no one else can use up those resources. This makes it possible to serve much more. J" j- w* p( S, p- b/ y
traffic, faster.
/ I2 j2 i& N$ aAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.% i5 G& `0 P) Y
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is+ y% D% D5 x( L: b3 }# e# L% ?
here:1 N' X$ Q/ _% B3 f& Z. R! f( S: e
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-: E6 t, G) W+ y! [
VPS&highlight=hosting& k% G# J8 ^9 n
Dedicated-Hosting-vs Shared-Hosting, U9 o. {1 u( O, s+ M4 @
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
0 I; Y2 `0 }7 R4 N1 QHosting...Your-thoughts. O& z! J5 C% n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6: D3 r" c% O! d* W- }4 A. ]
Hosting Providers for PPV$ b: w% Y F' n5 e, Q' f1 g$ ~
Beyond Hosting
/ O9 g3 s* t9 p8 ]1 Y2 [* }http://beyondhosting.net/
7 R8 Y4 s8 Y5 bWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
3 R8 n( X# }7 S$ Q( w' ]; \receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when5 h. q8 k% L8 O4 ]' r) R" V0 |
direct linking with PPV. Also, these guys provide great support.7 t5 k W: [& c
Prosper202 Optimized Hosting
4 c/ J% L* y& u( a3 J+ U3 j I9 _( nhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
) J D d; u$ A3 D ~# oCPVLab Optimized Hosting
& U2 |( k" F: ], u% Fhttp://beyondhosting.net/CPVLab-Hosting/
0 z: e _" G/ }& r- i, E% g& fDomain Names for PPV
; i9 ?% t# h4 R \2 O' sOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
+ I; T- L8 i1 k) L3 Nwhere you're going to host your tracking software and your landing pages if you decide to make them.0 b' s) V T$ {% @
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
A$ @6 V0 {4 Y* a8 O+ M a9 Xbland one is fine to start with, to host both your landing pages and tracking software. The .com,
2 `9 k( s$ G2 `4 u9 t% P& h.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
& L; s" u4 S5 {) {$ d( ^term or build a whole website.
! H ?( [+ c1 {' X- yAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
: V `# G) J$ l# C9 Mtracking software on your domain. This is really important, because it is necessary to track your6 p+ u5 G# o2 j/ m3 y
conversions down to keyword level so that you can optimize your campaigns. Without proper
* K! \6 {2 o! {# f5 Stracking, it is impossible to know what is working and what isn't.
: d3 w+ l8 U9 F" [To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software4 _/ ~* H1 l0 C
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
3 N6 I$ l$ N+ M' aProsper202! R9 p! s* F, ~3 M; D2 N# A1 _
http://prosper.tracking202.com/apps/
: I+ l8 E$ a* S! M" l+ UCPV Lab
. | W) T6 j, F; W# B: Khttp://cpvlab.com/
6 @( Y v! x- ~CPVLab Help Videos
6 {5 \) u( t4 n4 w9 z' {0 ?4 uhttp://ppvlab.com/oweiw/oiurw/vdm.htm) U' T3 D0 N% C0 g, |/ \
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an" u" A6 ^; O. b
industry standard.) c: Q0 S ^3 d. e( L+ V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
! J7 N1 j! p3 iCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from+ ~3 j& X$ X' \0 ~7 Z
good support if you have problems with your installation." e4 _3 ?% |" H. Q" k5 b
Tracking 202
/ V/ l! @1 o* Y: G2 MTracking 202 is the hosted version of Prosper202. You can create a free account and then build your, L) r8 d# _/ }- ^) q) v
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user) k& } A$ }: J3 s) X
area.
/ k# ~( J/ F2 c, x$ A hIf you choose this option, keep in mind that your tracking software, one of the most important parts of
+ D. _$ l+ \; |! i% }$ oyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
- |5 T* b( s1 [/ u" f9 ninterface, and their hosting.4 q# F) ^7 n5 _6 B, l$ ]8 B
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords& U% q6 a' i( f' w9 R3 ~
and targets which you are bidding on. Leaving this up to chance in order to save money could
( r0 J- G8 {1 T; l4 upotentially leave you open to huge risk if someone else caught on to what offer and keywords you# U( x+ _% _; }. D6 B
were using.( M/ M& _9 E+ ]% V
Choose An Offer
! W$ p. g5 Q8 X3 L& T) t8 s. ?( sNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
+ M. H% @, x# L- s# @( ~Lesson on Offer Selection
0 K5 m2 M2 O2 O P" D5 B$ Whttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
: R6 Y9 s1 c& l, V' h5 y) jIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
% g( e; u8 o1 tTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using4 @" @. Z7 Y, L# `3 q
LeadImpact as the traffic source.' A! W: p4 }. X% N
Now the best way to learn how to put all of this together is to just get started. For some variation in
. e; A$ X. X$ N% f3 C/ Kthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
# H4 \: ?1 D+ T; M% Wcampaign.
8 V# }8 z, N3 f2 a+ bWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
4 }1 T! w' |; Epage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says' X- z1 x! x+ e- a
that all traffic is accepted.$ K, r7 N8 z) b% {
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.* o7 @- |3 X! }2 {! | U! U! X
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can7 s6 C; K E. w7 I. t# F0 h
get creatives like banners or images specifically for the offer.
! z4 y9 {% {+ g- ]* W# x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8* z3 w& @! p5 ?4 x. `+ n6 J
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can( X$ u& r; _# g* N) l
track my keywords. Without doing this, it isn't possible to see what's converting.) `0 ]' @1 a% u C
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
# ]1 s+ r+ k6 F0 [2 p6 `! G, V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9* P |# [0 Z5 g
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the2 E% N( C: x( U, e
bottom of the page:
# z; M; h& n+ Z. N5 H V$ eNext, I have to cut and paste this pixel into my offer at Ads4Dough.
: {% N2 c# S/ @9 Z+ X* t4 @Click on the offer → pixels → Add a new pixel and this comes up:
2 P$ N* I+ d9 ]Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL" d. F% p8 j- K3 v$ i4 @. e
from your software into the box that says 'Enter URL of image to load'.' @6 H4 r1 t: O
Once you do this, it should look like this:
+ W) _* f& S, i/ K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
_7 l9 h+ H& KClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:% [; \( \! X. S, ?& m, `8 ^9 l0 @. b
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either2 K! w) x/ Q1 h' q# b, x7 ]
Prosper or CPVLab.
6 ^, A% ^7 F1 `& @( c! v" }4 s9 w* P, m7 F
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发表于 2012-12-27 18:47:17
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