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PPV GUIDE [PPV新手入门][28页]
: u/ g) `0 Y4 F详细的请下载电子书！
! n2 ^" T) Z0 F& r( M- z7 I( `5 ?" p2 [% j2 Y6 e2 Z- V$ X
' p- w& Q8 W+ D* _+ J% R! H( d0 G
Newbie Guide! G' Y# C: I' e& m* k+ E+ O
PPVPlaybook.com
# v7 b; {, W. g& oTracy Shaffer1 [0 _+ l5 S: g, x( @) L
David Ford% _: r5 {! Q" s4 ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10 Y2 n" C- X) c$ X8 c. x
Getting Your Mind Right to Start Affiliate Marketing
! G" S9 W7 |' `8 @9 W( @4 \The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
) @: b& U9 p% c3 S% Fever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
- E7 _* a% o! g5 p1 Yyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
( M. U$ X3 R6 J9 L! U( uwith any success, these claims are laughable and far from the truth.
6 {3 c9 @9 m# XAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash, ^" x' R" h. [4 w) I
flow management. The main benefits are the low barrier to entry compared to other businesses, and. M, p) y8 ~+ m" C8 t6 s
the ability for a marketer to be a one person shop and make an incredible amount of money with low$ ~9 _- o/ Q" f" B/ b
overhead.
# H: \8 o2 @. ^! b6 W SThe winners in this business are the ones with persistence when nothing works, who know there's4 J3 W! z4 l! b2 w6 h; Q
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
. f0 w! M6 H, F& _& S* ZThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
% k# y! W1 k" x2 D; Kstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
4 {" g6 ^5 F6 b" F8 C3 n) P+ \- q; k5 SMost of these things happen suddenly and without warning, and they all contribute to the amazing
" L& p' t$ ? W+ |learning experience available to anyone with a few hundred bucks and the ability to open an$ }9 Q: w( O! p& J8 c1 ]
advertising account.
; W" g" w7 e( s& q" m8 [! RYour competitors are willing to work at this around the clock. This isn't a push button, instant business
+ R0 j2 b3 \, m" T6 K1 s, i* Vwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet; x& T% h, T8 z; \( t r
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
( E: Q1 H& @# I* Otrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
) |2 e8 M* c6 O% H) q" k. hWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you$ E* j, y$ @' b5 q: Q) z: \$ l
started building PPV campaigns right away from start to finish. With that said, time to jump in and get. U8 s/ p+ F7 k) d9 G$ z: z
started building.
, @3 t, {& l" }/ Y, @) \ z: kThings you need to get started:
) c5 Y w: G% l8 q' g/ d' N1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
: A, d" D9 D2 U+ g! s- G2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue): z9 F/ s" H+ [6 s/ ~) W
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
3 }% {8 {! W' c% G2 j; ]- p g+ _4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
/ m. l9 W; W3 HThis guide describes from start to finish, how to get started in affiliate marketing by running traffic2 r3 T+ g$ ]. A5 m% G) F3 }1 g9 s
with PPV.
! |% s) A, J8 i* }Basic Getting Started Definitions
+ ]% ?% [0 |4 t& zAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more( |/ T" @# u% Y4 |
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main7 x! R$ g8 [- U5 R* ]* Q+ ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
0 I5 D$ d' {' u1 ?& R6 itypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).* s7 [/ v( p) ]5 A4 K
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
% m6 ?# u8 L8 ^/ ireceives a commission on that product. An example would be the Amazon.com Associates program,
5 s% }( n3 g( n" j q6 s) w3 IComission Junction or Clickbank.
" C' ~0 T% R3 ]( f* c( k" YCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes; P# @/ J. j( z" x* W7 L8 J
an action like filling out a form, submitting their email address, signing up for a service or sometimes
( u7 r! L; x; i, Pbuying a product. An example would be Ads4Dough or Neverblue./ K3 C: f3 u! ?. c( ~& L( V: h
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
# {8 _2 D* z- |, k( F) ?account, getting the affiliate approved for offers, bumping payouts and just about everything else
) p/ [( S; n& r3 nrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager0 t% [( y: ^4 a4 X
right from the start can really help you.
5 m8 Z1 F5 q8 b6 s0 m) A' H+ OPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served9 `( M( D( u. j2 l" n
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
+ D5 H6 Q5 @6 A% q, Cview, starting anywhere from .01 or .015.' s4 k# }& Y: {, H2 K/ R* |4 D7 x }5 C0 X
In order to use this type of internet traffic, the affiliate can sign up with a number of different
( d+ c0 @- w; O f% I/ {companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,8 T9 W; k& C y( q" W3 m
MediaTraffic, and AdOn Network.: M& U: r$ V" K6 D& k
Don't popups get blocked by pop blocker software?; s# q1 a& x8 ]& s7 |& M5 J
No. Popups are served in a new browser window as if the visitor had opened the new window
3 W) Q% K- H5 ?% Y4 Bthemselves.$ p3 N4 q7 E/ F2 G. X
How many popups get served to the visitor?
. P* d3 K# Q: ?' P( `The number of popups served varies depending on the PPV network. Some pop more frequently
! g" b* U* F- ]' R9 K8 P+ T(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by% k3 k) f3 p1 z2 p) t# D1 W0 ?
serving this kind of advertising, so they have to toe the line between keeping their software
* o9 Q& S# v+ d' t7 ndownloaded and still making a profit.7 t; E9 h/ m& _
Isn't this type of software bad? Why would anyone keep it on their computer?
3 e- n4 x% t1 `+ f* k7 T+ w$ bNo, this type of software doesn't harm the user's computer.
6 L( D+ g& i5 j" s' x8 R" |Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
' J% K! ^3 J, r" atoolbars or videos to place the software on their computer. The visitor keeps the software in place so
' S0 H5 i8 O% C" \% c+ D& S) u5 X4 uthat they can continue to have access to the incentive.* k8 V& y5 B2 e' p1 u) [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
# L' b; Y W# j2 h1 Y2 X* ~How to Get Accepted into a CPA Network) X/ `3 c5 X' |% N) K
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place3 J' S) H" E2 z# q# n4 ^3 B6 \
to start looking for networks is Offervault which lists offers and lets you compare payouts across0 O# j! u/ t* s& d- g* @
different networks.! Z7 V) |4 e0 l) w9 p# Z
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
2 e1 @4 ?& c- V, Y! l rapplication and be as specific as possible about your promotion methods. Usually some time after# z, ^; C7 n4 ?+ H* R0 v
receiving your application, the company will call to interview you. The phone interview is a critical
6 A1 ?5 A: g7 zpart of the application process, and most networks will deny your application outright if they can't get
* h6 L; w0 l8 p$ B+ B$ xyou on the phone.6 I9 {4 R- D V5 g: F3 Z6 y
Often, the person who does your phone interview will actually become your affiliate manager after
$ K* e4 z F2 ^9 {) [you get accepted, so it's a good time to put your best food forward.: V' p( M# ?! M$ f" H2 m) x: a3 _; t
You might not relish at the idea of someone grilling you about your internet marketing methods over& k! X& X; I8 q5 |: W
the phone, but trust me, this part is critical. Have answers in mind for the questions:: Y( @- Y* ]0 V6 M |! \, m
What methods do you use to market offers?1 @5 V3 ~. n2 f: F/ O" r/ O& @
Do you already have a website you will be using?3 {+ M3 W+ } F7 d7 A# r- K+ F
How much is your advertising budget?5 c/ x* J/ n) i P v
What other networks are you a member of?
1 j5 W, p* \* U) Z6 a( D6 X9 qWho are your affiliate managers at these networks?1 A2 h' r8 c" E! e
Do you use social media (Facebook, twitter, etc.) to market offers?
( D/ u/ G' w. `2 CHow much traffic can you drive?8 N; R& s( a8 R( ?8 m
Do you have a personal recommendation from anyone who is already a member?
* x- e9 K; p1 C# ROnce you provide satisfactory answers to these questions, the network will approve or deny your; g5 p' h; Q, V. n* b
application. If you get denied, just keep applying or call someone on the phone and try again. Be8 R! L7 R6 l) P& [1 t8 q0 e
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
, C. H9 {% ~7 Y* U3 K! Nfor the network can be helpful.! L8 @2 c# j; p
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate' M! G) a9 ?+ Q* S8 }' I2 F8 e
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
4 H. K& V6 w# V; Uowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know, V& O" l* |0 _+ a) c; E+ F
people can open a lot of doors as far as networks are concerned.
! I5 _/ g P4 d* F- x) n' UAfter You Join a CPA Network
5 e' t. v: g# Z2 F1 X/ SOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager I% o" r7 S- z9 k- F- Q0 ?
and make an attempt to get to know them a little bit.
# p- q% X; l" MFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
+ t' p. j: m. Zweight in gold. Start feeling them out from the start and try to get to know them. Once you get. [% |# @$ N p/ k9 V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
4 ~, y/ j" U* Slarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
5 f" [$ Q4 s' j+ ^2 bbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus) x# b2 }% {5 _# C
email.
- v6 n1 [! H8 [# `; P+ jFor more helpful info about dealing with affiliate managers, check out:" s: A8 F% Z8 ]% X
http://ppvplaybook.com/blog/musi ... -affiliate-manager/* E" v, i B8 C' ]2 p4 s2 N
http://www.mrgreen.am/affiliate- ... iate-managers-want/6 r7 I: y& h$ h0 ]8 \ e: S- K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5 h( V7 n6 O: l
Set Up Web Hosting2 G/ y9 f: F- B4 m |
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
% T- |" w: |& U- B4 p9 i, pabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
/ z% w' c% q; yhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
1 U: v- d6 l) a, `% Wwhoever else is on the same server as you.
, T: }- ?4 t4 L. G) dSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast& L3 n6 |4 U+ Y+ `2 R+ ~
enough that the visitor can't close the window before your pop up is even shown. You have about 3
* k" G4 q- A" w1 L9 D" X' Iseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
3 I( u& w* ?- \) `% l0 T4 nTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a( D! K" a' L4 |4 ?1 i3 m$ C- o
house full of roommates (hosting customers).
% v9 L' G& i6 Z, n7 qIn shared hosting, this is like having roommates where everyone has no specific designated area inside! ?+ v3 V; C8 y+ O/ T( E$ j
the fridge where they are supposed to put their food. Everyone just jams their food in however it will) M4 M& p% G$ h
fit.2 {- U! b9 V' @6 ]8 B9 f+ S6 b
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
" u; h$ i5 W+ x4 r1 l9 Dthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
5 a# ~5 j' E- M9 ?4 _( ^9 r; ftheir food. Everyone else's food in the house has less space to take advantage of.
+ V* h6 L1 a, F9 Y9 ?2 s9 QIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
8 q# S3 R" I. m7 ~0 ?2 hany type of hosting this is a bad thing, and especially while running PPV traffic.
% h1 q/ a; l# H$ x1 e9 }9 zIn the case of a virtual private server (VPS), everyone in the house has their own designated space
9 f2 H5 {1 ]3 p5 R( C& ?inside the fridge to put their food, and other roommates can't come into that space. The server is
5 k! P) w. M# p! Ppartitioned, so that each customer can only use a specific amount of resources at any given time. L3 g5 `8 ~! g3 C. \9 p( p: @+ x
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
6 P8 a. K# L' j* l6 D1 Q* z/ gbelong to you and no one else can use up those resources. This makes it possible to serve much more) h$ \& t& j- O% w
traffic, faster.5 `& J a8 \- y5 V: R7 D& |
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
& R; e+ c, r( l7 W' @+ h& JAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is# A9 \" W; r2 k7 C1 }. d- W# J
here:5 Q4 n: s+ s: |) _6 e- X( G: J; d
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
% |) d3 x h6 T! n `. M5 eVPS&highlight=hosting, e6 v+ H& e! z; m9 t
Dedicated-Hosting-vs Shared-Hosting4 a2 d& W! S; {$ E" B; N g2 z
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-: w# a# F" C _: ~+ e' d( ~6 M4 y1 g9 e
Hosting...Your-thoughts/ P" a" r6 u0 B% e4 E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
X+ Q' G- k6 bHosting Providers for PPV: }% ?9 j4 Q3 \- D7 V4 l6 V O
Beyond Hosting
7 h5 @' _8 N+ x( s! X+ L7 [http://beyondhosting.net/6 @8 x3 z5 m1 T8 q t
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
2 S/ \- b. E' g9 e' g9 C9 Greceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
5 o0 _% }1 p" P) h" g* A( Q5 b- tdirect linking with PPV. Also, these guys provide great support.
- ^: y: P" t* C, aProsper202 Optimized Hosting; q$ p& S" R ]( h y, J& f! _! ]
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
; b5 @; Y6 y @ U5 x$ ~CPVLab Optimized Hosting
) f5 R2 D- A9 }& @5 |+ u' ihttp://beyondhosting.net/CPVLab-Hosting/
3 a U- A! q' v; RDomain Names for PPV+ G. c/ H1 _+ c8 {
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
|5 U- ]. P, F* o, c: q( p8 ^6 k+ Zwhere you're going to host your tracking software and your landing pages if you decide to make them.* [8 Y4 o+ O! j% ?
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
; t0 Q# T4 w7 A8 s Qbland one is fine to start with, to host both your landing pages and tracking software. The .com,
; e( k5 D% w$ ].net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a, `8 U( D. R. U$ Z: g2 D9 `
term or build a whole website.8 X9 p# G0 @. S9 n- u9 w% Z* k
After you buy hosting, a domain and get those all attached to each other, the next step is to install
. O8 g( O3 l2 k8 stracking software on your domain. This is really important, because it is necessary to track your& ] m2 \; H, D
conversions down to keyword level so that you can optimize your campaigns. Without proper
+ @8 I: K% a% i e% T, k' o( Rtracking, it is impossible to know what is working and what isn't." |' L$ u- w0 ?- u
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software( w \" I6 d+ U; R5 b
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
9 i6 b* r1 d8 ]- nProsper202. I( f4 \" q0 B% ]
http://prosper.tracking202.com/apps/
: }" {' I. S' }; Y1 VCPV Lab
$ G: k+ a9 }! R2 g- g! W2 O* X3 Shttp://cpvlab.com/
, x# c. Z9 L4 d! wCPVLab Help Videos+ x0 W% d6 A! I$ d$ [' I
http://ppvlab.com/oweiw/oiurw/vdm.htm
+ Z) q) U- U3 W; CAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
3 E% c V3 R& i7 {industry standard.
# M% e. R+ n7 v- t7 G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7- W. x, b+ W' G# o S5 k& y
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from9 q. I9 e) S& A$ [9 @
good support if you have problems with your installation.: d1 d6 Q( O2 r
Tracking 202
# Y- X) i; ~ k& k4 rTracking 202 is the hosted version of Prosper202. You can create a free account and then build your2 r7 S( J w; T# V1 \4 }( N
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
1 ~+ K, X; D- x d! l! narea.% I" T; z' Q) }6 e3 b- F# @6 X
If you choose this option, keep in mind that your tracking software, one of the most important parts of7 c7 j& N+ y- c
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
: ]5 b- l9 T. ?interface, and their hosting.# _/ M1 o- c2 ^1 F+ W6 R: B
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
9 p& `, q( @# C6 g4 n" s+ ]and targets which you are bidding on. Leaving this up to chance in order to save money could
( l. W' k* k" Z# H9 U$ xpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
2 \0 Z0 z7 ~# F( S6 v5 q ^2 v5 P% nwere using.' H' z: g3 I! C+ k4 J {
Choose An Offer
. Y+ @) g3 i) k0 z& QNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
2 T! R4 p* i- g5 H m |# sLesson on Offer Selection3 @6 S5 h7 |% a
http://www.ppvplaybook.com/forum ... on-Selecting-Offers V" W, @7 S6 ~7 d
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
! _+ S6 a0 t. X$ c( kTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using( o0 K3 u& _' q
LeadImpact as the traffic source.
. I2 I9 W: L {Now the best way to learn how to put all of this together is to just get started. For some variation in- r. l+ w) \- G6 ^; Q5 W' k% y
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
' R8 q Y# A2 pcampaign.- p% A( S# j' ^; }3 q
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first+ [' e& F7 H6 I9 S5 ] i
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says+ z: Q. X5 y1 o1 L4 A1 n
that all traffic is accepted.9 \$ w% @- K: [9 _" l4 u) o5 W0 Y
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits." R# p3 F& \( t3 h4 F# ~
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can0 C7 c% f9 R9 ?
get creatives like banners or images specifically for the offer.
# W, u0 Y8 c; _5 W# b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
3 |9 R5 {! s9 e7 X8 P; M6 M) i7 \Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can& {4 G# G5 W! N6 D
track my keywords. Without doing this, it isn't possible to see what's converting.
6 y% y8 E/ m2 _& o+ i& @- \In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:( h9 o6 m# Z. r- R* H# I- }. H+ v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
1 ^3 R9 Y9 m, d' ?In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
. a4 k* @. I3 r3 Gbottom of the page:; i+ _4 W5 V2 ]* H& k" ^
Next, I have to cut and paste this pixel into my offer at Ads4Dough.6 N9 g! |( B N# l: R
Click on the offer → pixels → Add a new pixel and this comes up:3 P& j) c: D% g
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
& X1 E5 d' Y/ q) K+ Yfrom your software into the box that says 'Enter URL of image to load'.
. J& p. S9 ^5 p/ V$ K' A5 ^6 VOnce you do this, it should look like this:
3 R. W0 H( h) C3 y9 k2 H6 J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
9 B5 J: @0 D& O/ O/ dClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
- }0 U5 w4 N9 H/ ~/ t. a4 ANow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either1 w& L% ?. N" K0 R
Prosper or CPVLab.
( z' U- ~0 u( Y# S3 z: G
, J3 Y" y6 ]$ X5 r; k2 f3 j |
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发表于 2012-12-27 18:47:17
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