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PPV GUIDE [PPV新手入门][28页]( D0 {" `' a: ]) g. Y( T% E& X
详细的请下载电子书！
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. N8 f+ V7 s+ `3 g' n1 `( W L: J: u& n6 w3 E$ d
Newbie Guide$ U+ O: x$ V% L+ f
PPVPlaybook.com# w" d W- a- b5 [& U1 S9 f& n% K9 h
Tracy Shaffer- ^9 q' n0 ~, D; T4 K1 t3 b
David Ford
6 l! a5 s |: k) u7 ?, F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1- v9 A" i) \1 k1 G& x h# _; G
Getting Your Mind Right to Start Affiliate Marketing
' |5 A( \. B! {0 b1 o. r5 eThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an1 [2 D) X; A" A
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where2 c- ^* ]' J$ m' o4 E
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing5 \1 W v5 \0 g) \' I8 I
with any success, these claims are laughable and far from the truth. y5 O# h6 n# c4 {& R: |( w( j7 Y
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
; L; X' J( f o2 wflow management. The main benefits are the low barrier to entry compared to other businesses, and
8 T y4 y+ }5 ]" m5 Xthe ability for a marketer to be a one person shop and make an incredible amount of money with low4 v6 M6 U( p& ^' f" ?) H+ \" ]
overhead.' z9 {# u8 ~/ x4 K) m; M% w
The winners in this business are the ones with persistence when nothing works, who know there's2 w$ c4 _* w/ w* c7 _: l' F8 R& {, h
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
0 F5 b( Y& j" `/ k0 t9 `6 q/ r" PThe cold hard reality is this: virtually everything in the space is changeable, what worked today can8 o3 N! _$ i4 ]+ r- f0 z
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
; x, j' H" E H* U# r) b* }/ i9 YMost of these things happen suddenly and without warning, and they all contribute to the amazing- E% T+ Y4 u! S) V
learning experience available to anyone with a few hundred bucks and the ability to open an5 H# h* p# K9 A0 @* x% H
advertising account.
: ]/ R- i1 p [: f$ a4 u- fYour competitors are willing to work at this around the clock. This isn't a push button, instant business2 l) F2 @! w" Z, x( T
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
/ o* }4 q- V4 ?) C9 X9 |+ Nmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,6 K7 Z8 d! c4 o* x7 u6 O% A
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.+ ?# N' ? G5 M* {
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you4 r4 \2 ~7 X1 e
started building PPV campaigns right away from start to finish. With that said, time to jump in and get4 R! B# y/ ^2 U8 I/ _$ M8 z5 B
started building.
( p8 `3 q/ i( DThings you need to get started:* h& n( p: a2 n9 M9 C2 ]
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator), ?! ]! ]* d) ~3 u9 p0 n- U
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)* m* t2 j& n. a5 g: ^6 D
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)- J& ?0 p. M7 F3 g
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab) m3 G6 \: ~# e- R" P$ C
This guide describes from start to finish, how to get started in affiliate marketing by running traffic0 n6 B' w" i6 m$ S/ r4 X
with PPV.
* I2 O3 w# d% M1 t7 ?, [Basic Getting Started Definitions
8 T% J- M; J: V) y# xAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more, l! I8 e" P* \
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
* ~+ q/ Q, I1 c' j& i' M0 x3 I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2- ?, h; ] ?) C$ J
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).! A( W N# d/ j) I
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate* O. w7 l, Q; @- i
receives a commission on that product. An example would be the Amazon.com Associates program,
5 \# P1 d; H3 m- YComission Junction or Clickbank.; H' V! s2 Q# E2 Y6 J, L
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes' Y9 Q- w/ w5 {3 R* b
an action like filling out a form, submitting their email address, signing up for a service or sometimes! ]& o" h* h/ x; u
buying a product. An example would be Ads4Dough or Neverblue. |0 } c/ K4 t+ b# z0 z
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's! p5 s% j1 g/ o
account, getting the affiliate approved for offers, bumping payouts and just about everything else" ^7 d' K0 j% m* w
related to an affiliate's account at the network. Having a good relationship with your affiliate manager `% {2 t3 l0 \1 }7 U' n
right from the start can really help you.
8 @6 I+ p7 y- P1 ]! N5 x- p( sPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
9 j8 ^$ L/ m8 t- x# cin pop-up form through downloadable software on the visitor's computer. The advertiser pays per3 L( [8 b6 ^$ Q8 Q/ S5 Z
view, starting anywhere from .01 or .015.
% Q# o; y: V8 T4 E; vIn order to use this type of internet traffic, the affiliate can sign up with a number of different4 A7 `" A! F4 l2 c. }
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact," U/ p1 S) y( N
MediaTraffic, and AdOn Network. _) g. w6 {+ g6 ?
Don't popups get blocked by pop blocker software?: ?) I; a2 |/ H, N2 @, D
No. Popups are served in a new browser window as if the visitor had opened the new window2 t$ }" [; a4 s6 j# A c% G
themselves.
0 Q2 X+ O1 Q) a6 K$ KHow many popups get served to the visitor?
5 P5 O' E2 p8 MThe number of popups served varies depending on the PPV network. Some pop more frequently1 U* x' g8 C! o# R9 H
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by. O! ~0 U% \* ~+ T' E) g M' G
serving this kind of advertising, so they have to toe the line between keeping their software
9 f9 ]8 B% N; Udownloaded and still making a profit.
* r$ D! }0 {2 }8 D9 D: CIsn't this type of software bad? Why would anyone keep it on their computer?
$ h: o7 m# u9 `; G& z; JNo, this type of software doesn't harm the user's computer., [( K. k7 x7 ~: ~5 `/ [, @
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,, u; N+ }6 ~' i/ p" Q0 O( e$ b, W+ j
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
! y$ n" ^- Q2 f, [2 t: O/ dthat they can continue to have access to the incentive.1 \" J9 k- |% h3 h2 R8 t [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 39 K, d: G- f! n8 w2 D; y. R
How to Get Accepted into a CPA Network0 R% g+ N2 I2 H; o; Y2 p% Y
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place Y8 Z6 a( Q3 @, @
to start looking for networks is Offervault which lists offers and lets you compare payouts across
4 s- Y$ h2 s" V9 g0 k% W- Fdifferent networks.& j& v- Y* M2 ^/ ?, \
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)+ U* A+ e. y: K; T' f: I
application and be as specific as possible about your promotion methods. Usually some time after5 K; h8 \# H, Y) |
receiving your application, the company will call to interview you. The phone interview is a critical% g" O/ P2 \' I. N/ n
part of the application process, and most networks will deny your application outright if they can't get
7 c- _: u5 I: Y& byou on the phone.( c+ v5 s; ~5 g3 x
Often, the person who does your phone interview will actually become your affiliate manager after
6 k. i! n% e+ r0 iyou get accepted, so it's a good time to put your best food forward.
# I( O3 ^# M8 J; [, `5 n- l9 sYou might not relish at the idea of someone grilling you about your internet marketing methods over" S3 h! ^; D8 [# \
the phone, but trust me, this part is critical. Have answers in mind for the questions:" b" o5 D- J$ u* L4 Z1 C! `5 ^
What methods do you use to market offers?
& y. q: G5 q" k$ pDo you already have a website you will be using?
/ ]3 S* w' a9 `' YHow much is your advertising budget?, \8 G; k/ W7 x' p( P# ~
What other networks are you a member of?
. U3 [2 I+ ~) _+ u GWho are your affiliate managers at these networks?
& d1 t% S% k# I4 S, O9 TDo you use social media (Facebook, twitter, etc.) to market offers? S4 [6 K& z" b- c4 W' s" J7 h% U
How much traffic can you drive?
* L1 G' ]2 Q2 o9 h- b( m6 IDo you have a personal recommendation from anyone who is already a member?; C+ f. U: |* R3 L& a. p
Once you provide satisfactory answers to these questions, the network will approve or deny your3 F; @& U9 k% `' `
application. If you get denied, just keep applying or call someone on the phone and try again. Be
1 C7 `- e' T8 v: spersistent. Also, getting a personal recommendation from someone who is already an active affiliate& c: u# K. K L. C; N
for the network can be helpful.
3 g0 Y, E. I1 f4 q7 s" qTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate5 ~: e% a/ K" q8 C- ~
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
0 D7 y3 Z- t3 o% g) u- S* h' e0 {owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
7 q. E* g3 L( Jpeople can open a lot of doors as far as networks are concerned.4 O2 P5 V% L& e6 n
After You Join a CPA Network# h5 j4 x2 @5 w: a; o0 H6 I" F
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager$ b: y' j) e% v$ m! V
and make an attempt to get to know them a little bit.& [7 n/ {( W: a% C
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their1 |6 s5 N/ |5 f1 r; U4 T0 i
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
7 H- J# T1 P' ~% Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
( q% s) Z" Z5 Mlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout; j* c. ^: N# `3 Q* T: {- i
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
6 i- ]4 r' S) A) n5 s( G& Yemail.
6 C K$ p- G! P# K+ l# zFor more helpful info about dealing with affiliate managers, check out:
8 j% P/ N: d. n" x/ l: phttp://ppvplaybook.com/blog/musi ... -affiliate-manager/6 `& ?6 Y" G6 }; W0 G: E% V
http://www.mrgreen.am/affiliate- ... iate-managers-want/" M$ R4 y4 E; L: E# ^ [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 58 I! v. M; i c- O! y& U
Set Up Web Hosting
, m B" T1 Y" aGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said1 N4 v1 Q4 t! c, W! \& C
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
$ r3 G4 N; E' y9 chost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with0 n' h* @) M! c3 T* y
whoever else is on the same server as you.
& @2 t2 b! y' R% c: K wSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
# n9 k1 J+ \" j& c I" I" zenough that the visitor can't close the window before your pop up is even shown. You have about 3
# s3 y. ^) C: L( Iseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.# n% j c+ c( B: a6 j$ B$ i5 j1 z
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a0 n! e0 E' [8 _" l1 B/ c
house full of roommates (hosting customers).
9 Z# m& y% S; |( e+ |In shared hosting, this is like having roommates where everyone has no specific designated area inside$ T V* T3 a$ f1 o( w7 J
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
: ]& U% S7 R ofit.8 H! [. \$ } s# ~1 a2 u
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than- T. v' c* h5 P" X/ B
the rest of the roommates, by virtue of simply needing more space and resources to accommodate! H* {7 ]+ z7 t9 P+ u- }" g
their food. Everyone else's food in the house has less space to take advantage of.$ [7 q7 x; x$ R+ ~9 e& |5 t
If you have less server resources to take advantage of, your ability to serve popups will slow down. For( }9 A: s; O1 c; G+ P, m
any type of hosting this is a bad thing, and especially while running PPV traffic.2 W8 h; p, D; M: w( l
In the case of a virtual private server (VPS), everyone in the house has their own designated space
: d" F: \9 S0 f5 _1 ]5 Linside the fridge to put their food, and other roommates can't come into that space. The server is
+ F0 @% |& p _' \& a" Wpartitioned, so that each customer can only use a specific amount of resources at any given time.0 u) J1 o7 s T4 d
A dedicated server would be like having the whole fridge to yourself. All of the server's resources2 g. _8 X; C- _( `
belong to you and no one else can use up those resources. This makes it possible to serve much more
4 B) X% V8 w# ~6 o$ v! Ctraffic, faster.3 N2 t0 h% X+ ^
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.* ~, O: r1 Q3 X) u# [
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
! {/ D. I9 L4 b$ Y2 u4 E9 There:
0 z* p6 X# n3 V2 K. y0 K( C9 N% v' Ahttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
B! R1 J& K! FVPS&highlight=hosting
9 j) a+ c8 e, o1 v D! S% aDedicated-Hosting-vs Shared-Hosting
4 q% b1 P" T9 {+ r$ Q3 x6 @http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-! F1 {1 v3 t3 k: ]$ B
Hosting...Your-thoughts; |6 A/ z4 |7 T2 L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
1 _4 N6 S$ w+ P: O H+ \$ b FHosting Providers for PPV
4 x4 T E% i9 @/ Y4 h n r, t3 WBeyond Hosting7 w; s1 w, K0 m) C6 l' I
http://beyondhosting.net/: M, A5 e7 B! ^# w
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
5 x+ X3 D4 w$ P: f: m% a2 `receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when/ h" o* P4 g9 H }
direct linking with PPV. Also, these guys provide great support.6 S# o' w" a4 y
Prosper202 Optimized Hosting+ i7 O$ W9 q w, C9 s. E$ J- }
http://beyondhosting.net/Virtual ... per202-VPS-Hosting// A* B g4 G7 d1 j) ^
CPVLab Optimized Hosting
' N8 _! P8 o% s1 C$ G& U( r. Rhttp://beyondhosting.net/CPVLab-Hosting/
; A& {' z4 d! }; A# `Domain Names for PPV
2 v# O/ {4 a1 G g$ xOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
( e$ c9 G7 N2 ^ Xwhere you're going to host your tracking software and your landing pages if you decide to make them.
. B' c. ]) R$ g/ O+ KOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
6 g0 e% S! J$ I# _ lbland one is fine to start with, to host both your landing pages and tracking software. The .com,
0 q, d o: e8 ^7 o5 w# p$ p.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
2 _- x# r$ O; O6 ~term or build a whole website.
! B+ [8 ]: f4 M1 pAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
5 C0 [, \# `% i7 b' C atracking software on your domain. This is really important, because it is necessary to track your+ `. D9 c0 M7 s* t/ q0 q/ ?
conversions down to keyword level so that you can optimize your campaigns. Without proper
4 o3 W' K, Z: `# J' k0 {! w1 Y$ Btracking, it is impossible to know what is working and what isn't.
. J4 N1 X: Z8 C. m0 ]) u( G! e& TTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
; M' R5 ~3 z8 w9 Z' Tis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
! y8 {: P2 e) J+ KProsper2020 C) D! Y+ e" ]# B' j
http://prosper.tracking202.com/apps/5 S9 z$ X8 } M) C7 E
CPV Lab! L0 y$ R; `/ i
http://cpvlab.com/1 [' p" K- ~# x2 R: z$ H
CPVLab Help Videos0 F {! \: @7 e7 n! N. l
http://ppvlab.com/oweiw/oiurw/vdm.htm
4 d- a5 Z) g3 u4 g6 d" M% x3 P1 ZAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
( D& \- ^4 @6 S1 Nindustry standard.7 _7 r! C. @0 m/ L/ b. [. {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
" M: ]; [/ r- [. j- [3 a: d* D- KCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from2 x0 z9 i* Q. g* o8 E; e
good support if you have problems with your installation.% u4 i; w, I- `! [+ Z+ \
Tracking 202
7 ^- N3 {3 Z# _! y6 d' PTracking 202 is the hosted version of Prosper202. You can create a free account and then build your: j+ W$ _9 D7 [" n7 T" M2 ^
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
& s/ R$ m: F u/ R4 Carea.9 d4 R8 N' q1 T+ x8 I: [
If you choose this option, keep in mind that your tracking software, one of the most important parts of; g+ ^4 c7 |' c# R t' n8 S$ W' ~
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202/ ~1 }4 A' q1 x7 s) Z
interface, and their hosting." s! X4 _" c0 C/ P2 r7 u
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords0 C" a5 f$ ^$ Q1 T7 }5 P
and targets which you are bidding on. Leaving this up to chance in order to save money could& T4 c' T4 ^9 r0 @0 a3 @; U
potentially leave you open to huge risk if someone else caught on to what offer and keywords you8 |2 W3 F% D* A/ j* Y2 n5 u
were using.+ Q: F/ p! H8 `8 J P; m0 N
Choose An Offer4 E) }5 D2 g% e( ?
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
9 k/ l+ W' r8 |. z' SLesson on Offer Selection! _8 g, X0 L+ g
http://www.ppvplaybook.com/forum ... on-Selecting-Offers- i0 L+ N5 W4 g. k! b
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so. A9 {2 }5 w) ^( ]8 \
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
/ i* I6 ^# T9 V4 z" J* W# X+ dLeadImpact as the traffic source.$ n" m2 t) S- C
Now the best way to learn how to put all of this together is to just get started. For some variation in
! k/ J) }* l" Y; E' Zthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
6 `4 i+ g/ }- D2 {! g& ]# ocampaign.& Z, }+ h8 q0 p
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
2 R' x, _* w( g% tpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says- D% d. S$ d! D' A; {, z
that all traffic is accepted.6 R+ J# c$ s9 [: A7 V
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
' O6 L6 f' r9 A5 S" nThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can0 m1 p# t& |- f7 E1 x. I3 o
get creatives like banners or images specifically for the offer., F, q- @1 h. Y m$ j' b4 G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
* U4 z: V& b, s4 `8 [7 nBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can' Z. B# i# A, a K7 h
track my keywords. Without doing this, it isn't possible to see what's converting.
; Y0 a% U! h5 A- KIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:; k k6 g! {0 f3 Q' |3 N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 92 X1 w5 m, q6 C/ c% a
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
6 m. p6 L% X( f" ^ B& l* t5 ?5 T' ~bottom of the page:
' u7 a) C* o+ v' X0 x2 dNext, I have to cut and paste this pixel into my offer at Ads4Dough.
" Y* ?% {1 P" b6 C( M7 @Click on the offer → pixels → Add a new pixel and this comes up:$ ~4 m/ ? ~) H' |! W
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
) w7 x) c& M' N; u) v3 R2 rfrom your software into the box that says 'Enter URL of image to load'.
( v& `2 z2 E) nOnce you do this, it should look like this:
' @9 @* N: T7 ~) z7 \7 w( ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10, F0 N r, ?- A ]
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:) n9 y7 e# G2 k( M/ _: g
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either5 w x6 o, K0 ^8 j% G( Q0 y( [
Prosper or CPVLab.
# d( A F+ A5 D" `. }* O
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