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PPV GUIDE [PPV新手入门][28页]6 a ]4 G% C9 @' X9 S! a, _2 T
详细的请下载电子书！9 H& w3 |) @8 W! v6 A9 P* p
: g3 k, m* E0 _
' q: S7 w( U# H% y' x6 tNewbie Guide1 \* l* @6 @9 P% m2 _. x# ^
PPVPlaybook.com
& q: a; ` L9 p5 C6 ]Tracy Shaffer
6 M+ R) J$ c9 `& ~3 k9 n5 b; ODavid Ford
# t- j- T$ R+ V8 h, Z8 ], D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
X; E6 v' a6 W `. K2 e. zGetting Your Mind Right to Start Affiliate Marketing9 p& ?. F" d; z% I, c# O3 k
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
; ?+ W- X3 d7 D1 o Uever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where8 t8 T- e7 `3 ~5 s9 p4 U
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
- }1 e& N6 x9 Fwith any success, these claims are laughable and far from the truth.# Y, t" h) l7 g& y0 ?1 h
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
+ L, \8 p* W3 z; a* U$ _5 K+ Yflow management. The main benefits are the low barrier to entry compared to other businesses, and
+ q5 N) r6 |# bthe ability for a marketer to be a one person shop and make an incredible amount of money with low
# x# w+ G% p+ F6 M; soverhead.6 g0 F8 |0 o# f9 u% |- e
The winners in this business are the ones with persistence when nothing works, who know there's; I1 ?) w. o/ p5 e
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
# X _6 n' e( {7 ~The cold hard reality is this: virtually everything in the space is changeable, what worked today can
7 A9 O; Q( P, f2 p+ M7 t! c4 r1 P4 Fstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
( l# c$ J$ v+ D! OMost of these things happen suddenly and without warning, and they all contribute to the amazing
3 x* F" }/ X7 D3 `learning experience available to anyone with a few hundred bucks and the ability to open an8 [7 D8 |7 M; M
advertising account.- u$ w$ M/ G7 y7 o' V! h U
Your competitors are willing to work at this around the clock. This isn't a push button, instant business0 E$ F3 b) _7 E3 l; X
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet% f. p4 r( f) q/ S, k
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,- m9 Z8 y- |3 d; F7 J
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence. N; e8 I1 D2 U2 \! I" K, d
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you' }1 {- L& \# M3 R6 N
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
* K5 k7 q e3 {9 \, ustarted building.
6 f9 c! i& e! D( B& q! `/ v. v; x5 D; TThings you need to get started:' M1 d! i) V: _' E( G
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)# |! |9 g. y% l; ]
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)! z' z" v# M3 l6 X
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
) _- y, ~( d/ C! J+ t4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab), \- m, a* r9 R# Q% \* q
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
5 }/ Y3 ]( B: p ~* K8 E5 T0 Mwith PPV.0 X9 |( Z& s" v/ V; M
Basic Getting Started Definitions$ g, w# A' ~! Y- P8 }
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
# g% Z; A* ~, v0 j8 Paffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main7 ~+ T$ G. ^1 L" O" {3 }* E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2; R M. F% Z' [1 x
types off affiliate networks are cost per sale (CPS) and cost per action (CPA)., ?" q! p7 p+ I6 g8 s' p) h$ n
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate7 W" O a6 x7 O) W
receives a commission on that product. An example would be the Amazon.com Associates program,
5 u: `) L- @! S) c* L8 x+ eComission Junction or Clickbank.
% N9 k+ F8 r8 x! b- g& y# D0 Q7 {Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes* }' `( t( l+ ?) l) ^( \
an action like filling out a form, submitting their email address, signing up for a service or sometimes
0 c$ t. B/ Q: ~2 jbuying a product. An example would be Ads4Dough or Neverblue.2 F: O: o; X1 F
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
% D( t% z% e; ^3 w3 A9 ?5 Naccount, getting the affiliate approved for offers, bumping payouts and just about everything else( K* W! ~& Q' n4 C& Z
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
* ?2 B0 H7 S2 Z9 `3 Lright from the start can really help you.
' @& [8 N( _) p' P/ p/ APPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served7 x+ j% [; j! {6 V+ G
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
! \' d" F+ b. i2 o3 N9 D9 Eview, starting anywhere from .01 or .015.
/ `8 e" X2 q+ l3 {% n0 YIn order to use this type of internet traffic, the affiliate can sign up with a number of different% o3 y$ T/ m/ i5 _ r
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
' `, ?* [4 u& w9 sMediaTraffic, and AdOn Network." E' S5 n* p* ]9 r2 J1 ~7 A& b
Don't popups get blocked by pop blocker software?
5 G5 z; w! Y8 n4 k" }0 vNo. Popups are served in a new browser window as if the visitor had opened the new window# i& C: {- V" o( I8 ^8 {& k
themselves./ W$ Y: U9 Q6 l$ S" }& V
How many popups get served to the visitor?
1 m4 C3 x5 d2 AThe number of popups served varies depending on the PPV network. Some pop more frequently3 E- N+ V, n2 X$ \) h
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
' R& @- u# ?$ X8 I8 jserving this kind of advertising, so they have to toe the line between keeping their software, Q0 J+ I8 J, _1 f7 U5 H
downloaded and still making a profit.
. P" w2 p5 ~1 S$ z$ AIsn't this type of software bad? Why would anyone keep it on their computer?) ]7 D( w( M- x6 ]9 ]$ n
No, this type of software doesn't harm the user's computer./ p4 M! ?$ y F$ h& n) z- }
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,5 C, y# m% {% S) i/ Q/ e
toolbars or videos to place the software on their computer. The visitor keeps the software in place so: n! r- n8 `) X, I. x
that they can continue to have access to the incentive.
# u. G' _. ` j& F5 E( @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
0 }7 B6 x5 l+ a- M) DHow to Get Accepted into a CPA Network9 O' ]' D& V& q6 e, Z5 p
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place$ H9 {1 v0 V C& U9 z) w
to start looking for networks is Offervault which lists offers and lets you compare payouts across
: s, |8 x3 A4 H E2 U/ Udifferent networks.
- l& j5 C, ~6 ~+ UOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
9 f$ ^8 W! l; ?5 K) A8 B0 Kapplication and be as specific as possible about your promotion methods. Usually some time after
+ k: G: |) K3 ~" Vreceiving your application, the company will call to interview you. The phone interview is a critical Y3 C4 L+ x1 `; H; u% T0 l6 k' H
part of the application process, and most networks will deny your application outright if they can't get
! R+ G" ~ \/ [1 vyou on the phone.( o/ ]- X5 e/ T
Often, the person who does your phone interview will actually become your affiliate manager after
+ Q$ J0 T: W) s5 p$ N$ tyou get accepted, so it's a good time to put your best food forward.
0 h8 V. p8 K5 `8 a$ WYou might not relish at the idea of someone grilling you about your internet marketing methods over
" H& d" ~) @( i7 jthe phone, but trust me, this part is critical. Have answers in mind for the questions:
7 G1 F8 p0 F1 a( m- S) ZWhat methods do you use to market offers?
$ a! f) z' S' |- G8 @0 `' D4 L4 ?2 IDo you already have a website you will be using?7 R" I( e# f9 d* h! u% e
How much is your advertising budget?, p/ v8 S, Q6 L5 I
What other networks are you a member of?
' H1 y4 W6 A! } FWho are your affiliate managers at these networks?7 U R& b+ y, o( {$ M0 G' b. ~
Do you use social media (Facebook, twitter, etc.) to market offers?
5 `0 k- h# h8 r7 W: FHow much traffic can you drive?
: o6 c6 {& A4 @, `9 u; `$ {Do you have a personal recommendation from anyone who is already a member?. n2 s+ z+ N0 ~" H3 `4 l8 u5 S
Once you provide satisfactory answers to these questions, the network will approve or deny your
' ?& S4 ]% s& W$ {! }application. If you get denied, just keep applying or call someone on the phone and try again. Be& c" U4 {0 T+ G" Y5 I
persistent. Also, getting a personal recommendation from someone who is already an active affiliate( Z! }( F. u1 p+ \7 Q, [0 C
for the network can be helpful.# V" a/ f+ [. F% k) O1 x4 E
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
4 R) a; k4 _, gSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network0 H4 s3 \7 [4 s/ r
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know+ H7 x1 W* r5 g( {3 D
people can open a lot of doors as far as networks are concerned.
, i, [. d8 v" F6 r" lAfter You Join a CPA Network/ f' v8 [; r9 A9 } o0 Y) o
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager8 ~$ U/ [% Z% O2 u/ {1 S$ l6 [
and make an attempt to get to know them a little bit.
5 S3 Y7 F. m) w$ a6 m6 E$ u0 FFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
; q) O9 l1 T. a, x, C1 P* \weight in gold. Start feeling them out from the start and try to get to know them. Once you get
" L" M% [9 \! i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
* R3 i7 h: q! hlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout2 h, e. p6 O+ S+ [' H
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus" Y) z: |2 _* S* [. |* |9 T
email.
$ F9 A/ G9 Z4 ], ?! w# H" n, EFor more helpful info about dealing with affiliate managers, check out:
( M& j% |- r: P9 h7 W' o( Uhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/5 e# u0 k- _0 {. M- O2 o$ T
http://www.mrgreen.am/affiliate- ... iate-managers-want/
$ S. U# P( U9 k1 r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
, s7 j9 R" I3 |+ aSet Up Web Hosting5 p8 ]$ X$ O2 J2 ]
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said. H4 T; U; B$ D/ U3 |( c
about internet hosting. In general, you get what you pay for with hosting. When you use a shared/ j' Y9 T! J/ E6 R1 B4 G
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with3 p# \- I8 m+ N) K' l
whoever else is on the same server as you.
4 I6 Q- L4 \) S# x" y3 YSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
0 j9 x% I9 D% i# z8 h5 G4 H! {enough that the visitor can't close the window before your pop up is even shown. You have about 3; N) r" V% t- z) c
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
1 v' u2 v4 j$ M2 k% ETo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
3 K0 {6 W# e! ?$ zhouse full of roommates (hosting customers).
0 G% g/ w U$ UIn shared hosting, this is like having roommates where everyone has no specific designated area inside
, S. ~7 X$ A. }- S, fthe fridge where they are supposed to put their food. Everyone just jams their food in however it will1 A: w# B1 G; L. o
fit.7 c- t0 F5 C& x- Z' G
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than$ S2 d u; m7 M( g
the rest of the roommates, by virtue of simply needing more space and resources to accommodate5 j q- F. f7 r# i2 }( ` W. W( V% d
their food. Everyone else's food in the house has less space to take advantage of.
1 o3 y1 S3 K' ?2 \If you have less server resources to take advantage of, your ability to serve popups will slow down. For
+ e- Q! z8 ^3 ~3 B5 a% Z7 t* A! dany type of hosting this is a bad thing, and especially while running PPV traffic.
5 q$ G8 ~) x; \9 i+ v/ w# lIn the case of a virtual private server (VPS), everyone in the house has their own designated space5 `3 R2 ] i# r2 @6 h) \6 M7 R
inside the fridge to put their food, and other roommates can't come into that space. The server is' c* v( }# b/ t% l# o
partitioned, so that each customer can only use a specific amount of resources at any given time.( Q4 B8 p% K7 u( @1 q9 c- H9 L4 x; k
A dedicated server would be like having the whole fridge to yourself. All of the server's resources: n G9 n8 |. R
belong to you and no one else can use up those resources. This makes it possible to serve much more
& }$ j+ `* S8 ?6 g; Ltraffic, faster.
& D4 x9 g# \. b. I' E+ Q% pAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
1 [! o4 [& f9 |Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
5 O9 k5 E0 v& m4 Jhere:
2 @3 z( e0 e( M; Thttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
f+ D: H/ {0 q* _& aVPS&highlight=hosting
8 M f8 I0 w% A4 c2 ^, D: `! hDedicated-Hosting-vs Shared-Hosting# x. R8 O5 H' Y1 k
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-8 Q2 X+ @! D6 R: l7 S2 M
Hosting...Your-thoughts S- J# q9 f0 c$ f% l+ j' P: X; z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
6 e; l+ A8 ?- h7 j. w* nHosting Providers for PPV4 j" ^$ e8 G0 j7 o l- O
Beyond Hosting% [$ _7 l! o5 m) B, _
http://beyondhosting.net/7 ?9 E2 f# {* f$ o6 T
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment" D6 [" U: U5 ?' ?5 F
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when( G% c# W' r8 }
direct linking with PPV. Also, these guys provide great support.
/ a1 f' G" V" r0 Z& U, fProsper202 Optimized Hosting( \. p/ X' L2 f8 e# a' c: s- ^. b- v% k
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/- L6 R0 e+ G: p4 G# n
CPVLab Optimized Hosting8 t$ |/ T- S8 Y$ j, X9 w! K
http://beyondhosting.net/CPVLab-Hosting/
' Z, `0 d0 O5 E5 T }8 V+ FDomain Names for PPV: T; @; {) h# Q$ x
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
: {' g0 x$ Q: @2 |) k; ~, k3 x; kwhere you're going to host your tracking software and your landing pages if you decide to make them.
- R' F/ j- p; d+ t! F) NOftentimes people wonder if they should have a specific domain name or a generic one. One generic, m0 Q' C0 ]# m4 Q
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
1 V( i5 C$ J4 w) x.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a. m' s& v# x, G% \8 F; x3 x4 B
term or build a whole website.
0 \4 N% w# ]. D6 H# ZAfter you buy hosting, a domain and get those all attached to each other, the next step is to install; d& @* z6 m( t8 E, K+ c
tracking software on your domain. This is really important, because it is necessary to track your
- M# e. i) P8 B% R* H, sconversions down to keyword level so that you can optimize your campaigns. Without proper2 J. f' s6 \. T, s$ t3 g0 V( D, u
tracking, it is impossible to know what is working and what isn't.9 R7 r# G5 P2 O* @
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software* ]5 Q# W! D$ c$ g' A
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.% Z/ H4 r: ~8 l: C: X# ^- h
Prosper2029 x0 l- ]4 I3 b
http://prosper.tracking202.com/apps/. p \" w( M7 Q
CPV Lab5 E. d2 Y9 E5 z4 ?
http://cpvlab.com/1 R5 W; U6 J: l+ V: `
CPVLab Help Videos
- z8 u1 r% P+ Ohttp://ppvlab.com/oweiw/oiurw/vdm.htm5 ~) q* r1 A5 ~/ ~) D& ~
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
8 n: C8 w1 E. Hindustry standard.
2 S. S; a3 E! g" M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
: S. ]- G% q! t: W2 NCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
' W5 `. L' ], |( ^, q3 L0 vgood support if you have problems with your installation.3 g2 A8 t7 j0 q+ {4 W- [
Tracking 202
5 V0 l; A2 `, h( k: i" }- ~Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
9 u( w7 y3 l- u& F* Z; a+ dcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user: p3 e( k9 F {, m4 ]
area.
9 B7 I9 u; ~$ O0 XIf you choose this option, keep in mind that your tracking software, one of the most important parts of/ D; f! k, }$ h' W
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
@$ \) ^' R" C: M5 \- }interface, and their hosting.0 [; ~8 a* T, f) }9 t1 G
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords9 T6 o- a, {/ ?) |
and targets which you are bidding on. Leaving this up to chance in order to save money could& V* [$ R5 |7 X5 r$ e5 R8 d
potentially leave you open to huge risk if someone else caught on to what offer and keywords you, u B$ c( S, Z% N! z: ~, s
were using.
6 F4 C" L' h/ P" f1 {/ KChoose An Offer+ o. ]1 i, Y- X, x8 J. R, q; @
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.- j# `2 @6 {; B3 O9 [# e: ~& L
Lesson on Offer Selection7 u2 G+ m9 b- S
http://www.ppvplaybook.com/forum ... on-Selecting-Offers$ `# d6 m2 o/ l5 q, U6 `
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.5 N6 |) K* |. R* k4 B3 X* r. D7 Z0 m3 o
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
' T! \, [" C5 }3 @LeadImpact as the traffic source.
: Z! w* Q: H9 w$ L; N4 G6 z: ^Now the best way to learn how to put all of this together is to just get started. For some variation in
; x: b. b B% {, `- P5 Athe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
) D7 r$ g& ?! n& ^8 ?campaign.
1 T: I: n' \3 X2 }0 V- Z! ~When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
% |/ c% h! E0 k1 b" X' G* R% Epage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
/ q$ ~$ s' Q- }. f3 Z9 J& Cthat all traffic is accepted.
, D/ f' L) s% QFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.# h+ C( I0 K- [' I. L! f
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
! s8 X0 o0 i$ I9 r- `get creatives like banners or images specifically for the offer.
0 r. j8 R% X& o& F4 X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
+ P+ D2 F- ^1 i1 KBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can" n+ }, l& Q% t" i0 {6 A- c
track my keywords. Without doing this, it isn't possible to see what's converting.
7 v" q: K. B- r& e6 E1 Y8 L3 g! nIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
- p M6 m2 D/ E* x5 c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9. [( B% R/ G0 z6 M3 Q
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
; j& G/ R* v4 Y$ `0 Z' a+ obottom of the page:
" N4 v9 T. h- R; s2 {. VNext, I have to cut and paste this pixel into my offer at Ads4Dough.! B9 e( H) d9 J E
Click on the offer → pixels → Add a new pixel and this comes up:4 V* g! K1 s8 C" w n$ h( ?
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
0 s' b9 Z% | |. b& t% Gfrom your software into the box that says 'Enter URL of image to load'.
& x9 s- M7 @# X9 s3 w2 sOnce you do this, it should look like this:
! h" j+ Y0 q) O) d5 i3 T/ ~2 _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 109 Q# H! c/ l0 D: R4 Y
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
* J* v3 l @4 bNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either& I8 G0 a" z `, ?6 p
Prosper or CPVLab.
/ ~( W: v# {! E0 |" n) H) g, n: l
0 M3 |7 C. I) r; u: A |
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