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PPV GUIDE [PPV新手入门][28页]4 }' b5 Y5 c7 [% y/ q2 {& c, H
详细的请下载电子书！' Q. R' ~( q/ I! s/ \, |
1 ?8 @9 v/ x$ r9 O- g; N5 J6 b
S! Z' i& _$ p! K2 q8 ONewbie Guide7 R* `# [, O8 N4 e2 X' K( P, j1 W1 Z( H
PPVPlaybook.com
( E w+ c5 [/ CTracy Shaffer
b+ T& e% |; X& zDavid Ford, N& ?. Y4 d& |' u$ c9 W; X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
$ j& s" i5 _# @0 e# e+ X7 @6 Y4 YGetting Your Mind Right to Start Affiliate Marketing; v1 { Z6 O' S( T
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
5 @+ O% @8 b( R e( E/ Rever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where% C# x8 A& c* F
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
$ p! }% Q1 n; l% Uwith any success, these claims are laughable and far from the truth.9 F* \3 r8 C9 v" K, @( c$ Z8 U
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash* b. H3 y7 O5 o2 i6 ]. v% z
flow management. The main benefits are the low barrier to entry compared to other businesses, and! w# ^) V9 r: D$ @: D
the ability for a marketer to be a one person shop and make an incredible amount of money with low/ Q" @9 O6 ^5 C
overhead.
2 T3 E7 r$ f/ I+ I7 z7 RThe winners in this business are the ones with persistence when nothing works, who know there's
% [* _" w5 {, I9 J ]- pplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
' B& x! d7 U! D z' lThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
2 E: f9 M: Q7 X- X& [2 Vstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.8 P5 v- F. G! K \3 O n) ?
Most of these things happen suddenly and without warning, and they all contribute to the amazing7 e: l) D2 G/ d) c
learning experience available to anyone with a few hundred bucks and the ability to open an# k1 g4 Z% I2 t: {
advertising account.
" B$ }1 _0 ?6 ]4 [Your competitors are willing to work at this around the clock. This isn't a push button, instant business, u% f, T+ B" E
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
" J h: f8 Y/ U. c3 ]marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
+ v; ^. R1 G) }" ptrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
3 I, w. b, B( A( K& f% IWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
* `8 Y, `: j. M+ P/ qstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
# E$ o3 a, C* l1 Xstarted building.
( `/ G) u, U3 e5 B( j+ f) k7 EThings you need to get started:
3 `5 I3 M7 x' E* q9 N/ _3 l5 V' P1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)) a0 |0 _- w$ e& h+ U5 g$ T
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
$ B* Q0 z) l& S& T3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)9 Q1 i2 E2 |0 O* S
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)' k0 y" K" {+ {0 \
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
7 z- B8 M% p' D% d* x7 @8 }with PPV.! I& H" }: Z1 W, _. b% N
Basic Getting Started Definitions6 W7 A+ ~# ?% C& F* s9 u" y1 T
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
* m- c5 U8 ?1 b* yaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
& [- e( F+ X3 E6 Z* ]/ `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 29 p' k$ `" \& x$ ^4 t
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
* W# s6 t% `2 t0 Z" \3 R: `- BCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate4 J* P$ w% m& s$ _
receives a commission on that product. An example would be the Amazon.com Associates program,8 R' O1 r: B$ g3 c5 W
Comission Junction or Clickbank.
6 E* n) o6 c+ n2 J$ [Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
' j* ~- d R% a6 R, l! Zan action like filling out a form, submitting their email address, signing up for a service or sometimes2 C: a# D3 V7 F! \( Y0 h
buying a product. An example would be Ads4Dough or Neverblue.9 a u' o5 d, f4 b# m; B
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's0 w# N) g& A) R
account, getting the affiliate approved for offers, bumping payouts and just about everything else
9 V- l @! @1 n/ Grelated to an affiliate's account at the network. Having a good relationship with your affiliate manager. }4 i+ Y( X4 }9 ?& J0 e
right from the start can really help you.
3 F. c, l' k9 ZPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served0 S% s4 I; ^2 Q" i
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
) C! c& f' [9 x/ t' U ?. Vview, starting anywhere from .01 or .015.' m9 a) y: J2 `. _& ]
In order to use this type of internet traffic, the affiliate can sign up with a number of different
/ G- r D" q, ]4 v# ncompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,2 @- l8 S& i" `5 H7 [1 ~% n7 a
MediaTraffic, and AdOn Network.
- {) v5 _7 f: b$ q. z2 a) {+ tDon't popups get blocked by pop blocker software?1 n# U ~/ S3 y0 y/ O* ]& J- ^
No. Popups are served in a new browser window as if the visitor had opened the new window
{) H. y M1 P# _" Sthemselves.
$ Q! z$ A5 z" h( GHow many popups get served to the visitor?4 L) M3 q4 c( _* @
The number of popups served varies depending on the PPV network. Some pop more frequently
1 ?5 A; y" }0 p(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
# a. F3 i& K5 f4 r& Fserving this kind of advertising, so they have to toe the line between keeping their software7 T7 g0 t9 k9 [2 f' @
downloaded and still making a profit.
* L5 ^- Z% ~1 p! RIsn't this type of software bad? Why would anyone keep it on their computer?5 B n, k1 {8 W0 }) v" U( Q- \9 s
No, this type of software doesn't harm the user's computer.
, v9 D0 R1 q+ G1 L" i) KCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,' Q: }3 A% q% i' S7 r% L# n( \
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
`% P" ]7 L, l9 F8 @! `& u0 Y! O% Pthat they can continue to have access to the incentive.
- \# f+ z O0 p7 U9 H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3$ \( G' \7 S% _$ V6 f
How to Get Accepted into a CPA Network
3 p1 Z& G8 T( ^# sIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place r1 A$ H$ ?! x; d$ C
to start looking for networks is Offervault which lists offers and lets you compare payouts across- S" v8 G8 M5 W; }
different networks.& d! n+ r. |( N+ s1 _
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)0 [/ {- O! `0 h( c' m
application and be as specific as possible about your promotion methods. Usually some time after
4 x) W s3 O: { |: W0 ]! treceiving your application, the company will call to interview you. The phone interview is a critical
* U c! x. O4 e6 }part of the application process, and most networks will deny your application outright if they can't get( |, l9 t; @1 F) m0 w
you on the phone.' g! _* Q7 }/ y& ]/ V& v6 g4 Y! F
Often, the person who does your phone interview will actually become your affiliate manager after
& u6 C* m7 K2 h# M0 qyou get accepted, so it's a good time to put your best food forward.
9 D1 r K" n; Y7 K# vYou might not relish at the idea of someone grilling you about your internet marketing methods over, i/ g& e+ u% n/ g; k3 w# b9 D6 f; b+ f
the phone, but trust me, this part is critical. Have answers in mind for the questions:$ x4 q# F+ ]7 b$ v
What methods do you use to market offers?/ `9 R: G, A" n) r& O' _9 @7 F
Do you already have a website you will be using?
" f$ I5 O6 x2 k1 Z1 XHow much is your advertising budget?
% A5 q! k j$ L3 W' JWhat other networks are you a member of?" G& J% S! y9 [; g" m
Who are your affiliate managers at these networks?
K3 `5 j) L3 a# mDo you use social media (Facebook, twitter, etc.) to market offers?( f3 b$ m, O9 w9 D
How much traffic can you drive?" R4 e: R( T$ y1 a' m+ S# j9 P
Do you have a personal recommendation from anyone who is already a member?3 q6 ~+ p& Y) v- n
Once you provide satisfactory answers to these questions, the network will approve or deny your
, w/ ^0 k/ ?2 papplication. If you get denied, just keep applying or call someone on the phone and try again. Be. q5 ?5 N5 {% e
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
! [* T8 V6 G1 Ffor the network can be helpful.5 t9 m7 I$ f+ {" W
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate+ J) z5 e$ E1 d
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network- ~6 V3 V/ o* P
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know4 U7 P9 V) s" x6 {9 b) l
people can open a lot of doors as far as networks are concerned.2 j" D$ I k1 l: d; s
After You Join a CPA Network. U$ W: |" Q2 s. h0 g3 s
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager6 @3 m: {. ^( q; n7 Z1 D% M3 p
and make an attempt to get to know them a little bit.: |/ s: v2 w1 m
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their# ~) W& g- N- i; R0 o* P7 o3 H
weight in gold. Start feeling them out from the start and try to get to know them. Once you get" K! a; O' n; F! w+ H' e% B- X- j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
& w: S0 C0 f% c9 A- }9 plarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
9 j# e+ {3 b5 Mbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
. ?) x4 Y9 N* C |4 L! k) I8 Demail.
) ^2 d( A: h# dFor more helpful info about dealing with affiliate managers, check out:
3 Z; v; w8 j; R- l6 m0 ohttp://ppvplaybook.com/blog/musi ... -affiliate-manager// d. s8 `, ?7 e+ R2 M! _1 k2 M$ n
http://www.mrgreen.am/affiliate- ... iate-managers-want/
1 E( A$ {' }" \8 [. o( K% W- h+ }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
- D7 D: G; ~% X) I! l, |Set Up Web Hosting
# U) H. X/ \5 MGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
$ h) a/ P6 m4 g$ C e/ Iabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
/ ]* A0 i _" h; p; C/ b" u6 Hhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
, \. O5 t: t; K" L3 I/ R; Ywhoever else is on the same server as you.
9 q5 Y( V: z- x. t. x: j' h6 r. XSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast' ^; K& j/ F7 q
enough that the visitor can't close the window before your pop up is even shown. You have about 39 K. |7 \- b) {! A+ s
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
6 i! C$ a3 U) F" w' P, M3 mTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
5 M! ]4 G$ L6 J, Ohouse full of roommates (hosting customers).
4 e# B+ V2 T) [0 U! kIn shared hosting, this is like having roommates where everyone has no specific designated area inside
0 M. f: @& B% B* xthe fridge where they are supposed to put their food. Everyone just jams their food in however it will) @' S* s' L8 D
fit.
7 L/ b0 K) I4 b: e4 FSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
6 m# ~- K7 i, ?8 Qthe rest of the roommates, by virtue of simply needing more space and resources to accommodate8 J5 T+ W, h& x
their food. Everyone else's food in the house has less space to take advantage of.( w( l. A! `9 b5 n
If you have less server resources to take advantage of, your ability to serve popups will slow down. For. }, N6 n4 q2 e% h8 ^7 J& L
any type of hosting this is a bad thing, and especially while running PPV traffic.$ w) J1 }0 M& B. T" N
In the case of a virtual private server (VPS), everyone in the house has their own designated space
7 d# S* R: N, S2 i" m5 \inside the fridge to put their food, and other roommates can't come into that space. The server is
" f7 f, l G, Z4 Lpartitioned, so that each customer can only use a specific amount of resources at any given time./ e" w. W" @8 B# }' ?9 d* N' @/ r
A dedicated server would be like having the whole fridge to yourself. All of the server's resources' B4 j, j# g& C6 k% d+ W- Y
belong to you and no one else can use up those resources. This makes it possible to serve much more
# j. U) b% D4 g- }$ [7 }# I; ftraffic, faster.
. _6 o) ]* L, o8 c( IAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.' a% J/ t, J$ p/ {/ U' c. k
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
0 F+ e+ Q. X0 g( Nhere:' y9 O* c S; M2 w
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-7 S- Y" ]! b; J2 ?3 c% T4 A
VPS&highlight=hosting# G0 p8 N$ o& o9 A! \' F; O
Dedicated-Hosting-vs Shared-Hosting5 ~5 d, w5 o' D& r; O9 b
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-9 x/ ?+ \4 Y! d! e& p
Hosting...Your-thoughts
* b, ]. _# K6 C$ u! W/ W: X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6& w9 H* H2 k% n* M3 h: K% t
Hosting Providers for PPV" N3 T0 Z+ T0 W
Beyond Hosting
/ A4 g8 J. J: M5 ^( D" b# ^# ohttp://beyondhosting.net/
2 B6 a, r! t4 G, p: ^With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
; r( n& u5 C9 Q/ x0 Ereceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when, h& a/ I# l0 C8 d' g- \& w) S
direct linking with PPV. Also, these guys provide great support.
" V- S# @8 u% c- I0 XProsper202 Optimized Hosting+ K4 ?1 W# j; _+ |# W9 s
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/) W# G7 k% k/ u- B2 K2 Y7 Q3 h
CPVLab Optimized Hosting0 a, H# H& M; m" D Q. s( D
http://beyondhosting.net/CPVLab-Hosting/3 c7 g1 t! Y0 Z
Domain Names for PPV: |. u; \* V4 C& x
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is7 l# g. \( E l; R- u' g
where you're going to host your tracking software and your landing pages if you decide to make them.4 i, D; u6 J2 K
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,( V# c- S. v. e P
bland one is fine to start with, to host both your landing pages and tracking software. The .com,; \3 P/ e: T' j+ K8 h. d0 z
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
( v, f C. x2 g- A6 p. K' |) X4 uterm or build a whole website.
8 q: J3 F" c0 M% AAfter you buy hosting, a domain and get those all attached to each other, the next step is to install+ J" C# h$ v; x1 K
tracking software on your domain. This is really important, because it is necessary to track your
( b0 {! T. `' M0 S. Qconversions down to keyword level so that you can optimize your campaigns. Without proper9 q1 U# M) V( T9 r# l
tracking, it is impossible to know what is working and what isn't." c; Q# |' L) G8 C# s
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software9 n2 a/ [% A+ J* Z! X: A Y
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.9 Q: k L: r9 R9 b7 i' Z) ?' P3 h
Prosper202
- f7 p4 W# n, A$ M F+ ?http://prosper.tracking202.com/apps/2 G9 B& d) H) X2 y6 B! u/ m0 @
CPV Lab' t4 Z- y J) A) D: G, B
http://cpvlab.com/
0 _8 d1 |; e; x2 a4 X0 PCPVLab Help Videos- k' c1 d" H+ y! a
http://ppvlab.com/oweiw/oiurw/vdm.htm
$ N$ x* P0 _' [As far as which tracking software to choose, Prosper202 is open source, free and pretty much an3 d- M; u# ]$ L$ u/ o; k7 J
industry standard.1 \; B* n# a+ G; Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7* o: B7 B4 E) J7 z+ f
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
o7 {! A3 [, l6 Z6 v! j9 ggood support if you have problems with your installation.4 l. G+ b$ J# ?) A" W
Tracking 202/ [6 P) j& P6 s1 {
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your* _, \3 n% U' ~! i
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user1 `1 I Y. B) P1 U9 b" W
area.
; Z+ p8 J+ u% b$ nIf you choose this option, keep in mind that your tracking software, one of the most important parts of
+ E6 x$ J; W( {& R7 R4 Jyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202; _- c6 ~$ L6 t q6 R9 W& c
interface, and their hosting.0 e: I$ O* a: E. R+ Z; K. ^
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
/ C% y# j3 X# r( x, o! wand targets which you are bidding on. Leaving this up to chance in order to save money could
0 f2 h+ }4 J9 S! A5 `" spotentially leave you open to huge risk if someone else caught on to what offer and keywords you
! T4 P9 ^& F/ @8 [) K( mwere using.
* _9 D# W' T: W- S! w- S% o" tChoose An Offer
3 A/ u2 D5 i7 L; a: ~0 _Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
0 F* q9 Z/ N# c2 o; HLesson on Offer Selection
- r/ S8 x! v7 k9 K( Bhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
I2 o) Z5 k# F) L U5 sIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.9 n/ m, C; L$ d
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using" U2 F2 w! _) J, H e3 d8 ?! Z
LeadImpact as the traffic source./ y) ~# q. U4 N; v- f0 c
Now the best way to learn how to put all of this together is to just get started. For some variation in3 }$ C. E: _1 o- D! L+ a
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
& R) M G8 z1 X' r* vcampaign.5 u5 ?% r+ P1 ^; m9 X& z6 N g( [
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first" E& J6 }- \ J& @1 E" L
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says( d6 _0 D; D# }$ {4 @
that all traffic is accepted.& x0 _/ G: a% P4 a7 P" r
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
2 \/ W, F' g3 ]8 w7 l. Q% AThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
% b- [. c! O$ `/ G- ?1 w% }; dget creatives like banners or images specifically for the offer.; E6 S: P4 p* ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8; {- a0 C/ e" {5 r
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can5 ]' @! C$ T: ^$ R4 i& s) W+ ~5 s3 a
track my keywords. Without doing this, it isn't possible to see what's converting.
! ?$ E$ Y' v$ ?7 p' yIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:! C% i' w N7 F, E: m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
- p$ f4 }. J3 p8 L5 b; }# NIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the1 t$ T! ]. v S S& o2 Q6 m
bottom of the page:
0 y2 y& c. |( w- R' lNext, I have to cut and paste this pixel into my offer at Ads4Dough.
1 P! g- R! U; M! a8 vClick on the offer → pixels → Add a new pixel and this comes up:( S8 | d- |6 u6 y3 K
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
& w- `- D& `* m; V0 Bfrom your software into the box that says 'Enter URL of image to load'.
1 v, f& y, }+ \( BOnce you do this, it should look like this:$ x& r+ U' c: q3 B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
$ Y1 `! H, L W) Y- _8 pClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:# a: ]: ?$ g C5 I z& L8 G
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
( n3 u+ Y# l% e# b7 iProsper or CPVLab./ |/ B; M6 z* j- q6 K( {# R
- x4 v0 a3 A* i
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发表于 2012-12-27 18:47:17
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