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PPV GUIDE [PPV新手入门][28页]
8 ~+ {. h% r6 r ?( X详细的请下载电子书！/ x, |2 v0 M! j4 K% I
# t2 B# F) S. N: x0 j5 J8 L
3 N* Z7 u5 Q7 }* eNewbie Guide
# Z- U$ z2 q2 fPPVPlaybook.com
, q0 t& ~0 _7 z' vTracy Shaffer
& b4 _* r1 o# |2 JDavid Ford
0 X& G2 h6 W9 c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 13 y% Y, {5 }( v& b9 N. N* D
Getting Your Mind Right to Start Affiliate Marketing; w u5 @! N0 b/ U1 y1 z+ X
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
( a' L* g7 s- X$ Dever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where& T7 I9 s; V3 ~0 L
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
& l9 T1 L8 Q( v6 X, j1 F( q) x9 pwith any success, these claims are laughable and far from the truth.8 d. x: h( {3 G) |9 e( ~9 Y
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
2 B4 W9 A: V) @flow management. The main benefits are the low barrier to entry compared to other businesses, and
! H* j8 P+ m6 H4 Z6 ^3 ^0 Pthe ability for a marketer to be a one person shop and make an incredible amount of money with low
! p+ O2 ]: f- e2 F( j) R# s5 G0 x! F5 Doverhead.
5 Y) S, I& z' f% YThe winners in this business are the ones with persistence when nothing works, who know there's
. R' x4 g) r4 _! l- qplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
3 J- S) f( c" q2 TThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
3 |& n/ K( J3 C9 h2 S! i- |stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up., V" ?' A- w1 ], ^1 m7 a
Most of these things happen suddenly and without warning, and they all contribute to the amazing
0 b m" G0 e" ]" ^. klearning experience available to anyone with a few hundred bucks and the ability to open an8 ?( n) k. v( y
advertising account.; ? e" @1 T9 X5 M g' G8 Q! j4 B
Your competitors are willing to work at this around the clock. This isn't a push button, instant business$ k. K% j9 `4 d: N4 q: _( Z- x2 C
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet2 y# ]" P0 h. Q' ]* H) e1 F. u
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
; C5 }3 Z. y6 Etrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.6 g& W( L- U. W! ?+ k, Q
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
% I L3 l3 ^$ I* M& d& ~started building PPV campaigns right away from start to finish. With that said, time to jump in and get
8 u) ?0 \4 T; H& \4 pstarted building.
- p$ o( y6 E' A b( }6 a/ m# p& P; GThings you need to get started:
$ q. G0 |: {; }5 u$ w* o1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
! z) D1 z3 Q% X& S9 e2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
; S" x; h) M0 ?. k3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
* m& B, v1 z X5 v0 o$ Q: U9 R4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
3 k4 O+ N8 X. r- WThis guide describes from start to finish, how to get started in affiliate marketing by running traffic5 ]8 Y- O, t* t% ~0 x
with PPV.
1 R7 S) h# p, s% L! c4 kBasic Getting Started Definitions
2 W, J8 W# v1 q5 b6 |% ], a7 y/ f; Q/ yAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
3 A+ @* w( V1 Q J6 c& c! |affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
* L! ^- J% X% W+ {- \© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2+ w5 E) `2 d/ s% n5 V: G6 K
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).. D0 b, O+ m# C) r8 K0 o% b
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate9 G! j. G% N2 Y: M3 ]" q: T7 f
receives a commission on that product. An example would be the Amazon.com Associates program,
7 z% K1 f `, h3 z3 }: GComission Junction or Clickbank.
/ @, B0 W7 B6 B, O N. HCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes) `! s! `+ n% }/ A
an action like filling out a form, submitting their email address, signing up for a service or sometimes
( V; d6 @- d* z; W& `& gbuying a product. An example would be Ads4Dough or Neverblue.% l+ U1 R, ?! f7 Z
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
0 c+ C( h& z) i+ E8 Faccount, getting the affiliate approved for offers, bumping payouts and just about everything else0 Y4 n# s# i5 K1 Q3 q# Z0 e
related to an affiliate's account at the network. Having a good relationship with your affiliate manager3 `4 H) E0 w. T1 o/ O/ v
right from the start can really help you.
. b3 y+ N$ `4 f1 \$ A' fPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served3 G) `. | z2 G" f
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per3 }% P# V' h9 c# p& ]: k( L! O
view, starting anywhere from .01 or .015.
4 K9 B2 V; |$ P$ EIn order to use this type of internet traffic, the affiliate can sign up with a number of different+ `& @1 R2 C- {
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,5 x6 Z# ~6 f% I. e
MediaTraffic, and AdOn Network.
% n0 G( X" e/ _# F: TDon't popups get blocked by pop blocker software?
9 g& B: H" l/ S! w$ d: y' c9 b3 p. @No. Popups are served in a new browser window as if the visitor had opened the new window
I* l3 X* [# W* S0 Cthemselves.
- G% M: n% x3 e6 S$ SHow many popups get served to the visitor?
" L) N8 w/ U; l8 UThe number of popups served varies depending on the PPV network. Some pop more frequently
* q0 K. A" S7 V& N(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
, W% Q- g7 a: e9 c6 `) q% _serving this kind of advertising, so they have to toe the line between keeping their software6 y# T$ z3 s6 M/ ?
downloaded and still making a profit.
~( E* n5 a+ E5 O9 ~ O( M- Z c zIsn't this type of software bad? Why would anyone keep it on their computer?
; O1 c; \5 j7 w* w% d6 ?; bNo, this type of software doesn't harm the user's computer.
- }& B# e# d) X h. h" QCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,1 N/ O5 t1 Z; m1 b4 V/ D% n9 l
toolbars or videos to place the software on their computer. The visitor keeps the software in place so4 s+ b. g2 J5 O$ v/ r
that they can continue to have access to the incentive.# [1 O) y6 P3 M( [" Y4 ]9 f& L* E* W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
$ v: a0 `- l$ S% zHow to Get Accepted into a CPA Network* P1 V$ h$ b3 {0 g& f7 _& n* u& Y
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place5 f8 J7 w9 U5 Y. \0 z! D0 t& J4 b
to start looking for networks is Offervault which lists offers and lets you compare payouts across
+ D! S/ h1 B. U- B& u" Xdifferent networks.
2 @: `: a1 ^5 ?9 EOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)# l; l$ s5 B9 O0 @* M3 |: g4 |
application and be as specific as possible about your promotion methods. Usually some time after
9 G) d. `( G4 U' D3 C% G( Q! g9 e( [7 Z6 Hreceiving your application, the company will call to interview you. The phone interview is a critical
) s. A: H! B4 M# \part of the application process, and most networks will deny your application outright if they can't get9 F* h4 H& M y8 f9 N; ` l5 p
you on the phone.- T; d' U( F' Y1 J
Often, the person who does your phone interview will actually become your affiliate manager after% ^ f4 h0 k3 \
you get accepted, so it's a good time to put your best food forward.
, l+ r3 x% W6 D6 N' Q% tYou might not relish at the idea of someone grilling you about your internet marketing methods over/ E6 v* o3 r3 O% V8 V( P
the phone, but trust me, this part is critical. Have answers in mind for the questions:
+ V" u9 Q' }: m4 g/ B. {What methods do you use to market offers?1 P! d) l9 s: x; z
Do you already have a website you will be using?
0 v4 s6 m7 K& I4 NHow much is your advertising budget?
' F/ Y5 e" f+ u4 zWhat other networks are you a member of?9 ]% ~2 S0 N7 A9 W; c
Who are your affiliate managers at these networks?( `4 A3 w( U$ r% p1 s" }3 K
Do you use social media (Facebook, twitter, etc.) to market offers?/ u2 M8 A! _/ b1 s/ S" V+ m
How much traffic can you drive?
1 {3 c# ?2 D6 [Do you have a personal recommendation from anyone who is already a member?
/ g- a; ~# _& _% j& kOnce you provide satisfactory answers to these questions, the network will approve or deny your
& k1 h8 D# N" _9 [9 G! p* c0 I" tapplication. If you get denied, just keep applying or call someone on the phone and try again. Be% g$ O3 r+ D: a8 q2 L9 B
persistent. Also, getting a personal recommendation from someone who is already an active affiliate4 i% g" J5 ~- |" h( h& a+ ]
for the network can be helpful.
+ C l. J4 W( \3 l4 D; ?To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate( f& ?/ h1 w8 x0 A' @* Z
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network) U& O5 G% N3 D4 h) w
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know% _, a) g3 {. {$ \+ w8 f! J5 h3 E1 y7 q
people can open a lot of doors as far as networks are concerned.6 O6 j v+ M2 `0 a7 u
After You Join a CPA Network- I6 ^( t8 y7 w
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
$ ]6 w% ^/ {! [- h8 ]and make an attempt to get to know them a little bit.# ^0 x8 W3 N+ ?2 Q* s* c5 I6 C/ K$ l
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their' x) @0 E$ J9 ?- O' X) y
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
# p* e( }$ g0 w+ X) ` P4 g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4$ S( S5 c( ~8 p ^
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout9 ?3 ~/ `9 T# f
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus/ T V# X, g0 G4 d
email.
2 H: v' B I9 B) W4 L& A* oFor more helpful info about dealing with affiliate managers, check out:" }. V( ^! ~" u5 p6 F
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
) S- d; q7 H# {5 O, B/ p6 l' Whttp://www.mrgreen.am/affiliate- ... iate-managers-want/
, |4 t- y* ~4 w( W$ k( @: [7 I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5" l q2 C. j; R2 t1 S5 N! |$ c" ?
Set Up Web Hosting
, H0 r/ U0 _$ s. QGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said9 b& A+ N6 a5 I' n5 Z+ A- w& |
about internet hosting. In general, you get what you pay for with hosting. When you use a shared8 h. N0 M2 O. u2 m% N
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with! t" w/ o+ P% S& R$ T4 u
whoever else is on the same server as you.
( D$ M1 d7 K* k3 j* l sSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
' T4 p2 x$ b& }' genough that the visitor can't close the window before your pop up is even shown. You have about 3! i z% l, X5 q2 S8 a% L9 }9 y
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck./ {9 _' M8 O" m g
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
7 E8 ]% v2 z5 t Hhouse full of roommates (hosting customers).$ u6 E" s; k5 _! ~( M5 q
In shared hosting, this is like having roommates where everyone has no specific designated area inside( {2 @# f+ v, s3 G. Q" ^
the fridge where they are supposed to put their food. Everyone just jams their food in however it will9 {9 h$ j1 |4 z2 k1 @, }$ j
fit.
4 d. k, ]4 G$ t! F! `& x+ vSay your roommate brings home a large turkey. They will then take up more of the refrigerator than$ f& [$ | R% r8 H. k& I
the rest of the roommates, by virtue of simply needing more space and resources to accommodate, n% w5 C" D- f( T* ?! `9 }
their food. Everyone else's food in the house has less space to take advantage of.: B3 l$ }$ l" t" F
If you have less server resources to take advantage of, your ability to serve popups will slow down. For+ a2 @# a! n4 W
any type of hosting this is a bad thing, and especially while running PPV traffic.
9 Y) y6 _7 C- s( h9 ?- jIn the case of a virtual private server (VPS), everyone in the house has their own designated space
$ A6 b/ Z+ M$ f. c, g7 j9 ~' pinside the fridge to put their food, and other roommates can't come into that space. The server is
. L3 ?$ ~5 d! wpartitioned, so that each customer can only use a specific amount of resources at any given time.5 U9 D4 w9 X- b4 z% B8 h' [9 b0 H
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
! @( |6 g/ ^, W* v, |5 L! X; mbelong to you and no one else can use up those resources. This makes it possible to serve much more
@; Q& R/ J6 D/ m- Htraffic, faster.
; E+ T5 y& `" G& A2 J" hAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
3 @6 S7 u" j2 PAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
u: }/ `" o: o- `here:0 j. X3 N3 K( R5 I
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
, _4 G- A5 E: N, Y; A xVPS&highlight=hosting: P M, N/ y) M4 ~6 i; [
Dedicated-Hosting-vs Shared-Hosting
9 U' b# O0 Q2 E7 Jhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
1 p, }1 `# c7 K3 ], I! {Hosting...Your-thoughts- p" h4 W' o& z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6$ j" q* X& ~* A* f
Hosting Providers for PPV, j7 m. l0 T/ |; R+ {
Beyond Hosting$ z! g( J: ~1 A
http://beyondhosting.net/( M2 `$ A. k9 z8 B" V
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment! C6 Z3 d* O4 t- k
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
( A9 t" u. U V: B6 |' X: ydirect linking with PPV. Also, these guys provide great support.- h/ E0 v! }+ Z4 h5 f! G
Prosper202 Optimized Hosting0 E/ e9 v$ |2 d
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/; f: ~$ \0 N, a- b
CPVLab Optimized Hosting
% u3 V9 f- R# m& F( Q; }& Whttp://beyondhosting.net/CPVLab-Hosting/
2 ~9 F% @6 q+ I$ m+ nDomain Names for PPV
0 ]) o% b: V2 u1 \, {& B. |Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is9 E( a& B3 N+ G2 j4 o
where you're going to host your tracking software and your landing pages if you decide to make them.+ d7 |. o% X N0 P
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,& M: ^3 Y0 R# A' ]' y8 Z! X, E
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
, D2 R! [; Z8 M* t( x& ~. `- u.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a# W5 Z; O+ M' F
term or build a whole website.
3 Q9 {; z8 I5 ~4 T# OAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
! h; n0 P: J& K1 Ytracking software on your domain. This is really important, because it is necessary to track your
+ m( l5 Z* n" D+ v, k- X; Xconversions down to keyword level so that you can optimize your campaigns. Without proper
* m, S1 ]0 C9 ~ ~tracking, it is impossible to know what is working and what isn't.
! ]/ y3 l3 j+ v8 t' xTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
! L& T7 p: j- P. uis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.5 ~+ u8 [ r& }6 _) x, [1 `
Prosper202
- G# k6 p8 W; D; n# Qhttp://prosper.tracking202.com/apps/6 P2 i" I# _) N% `6 F6 `
CPV Lab8 x7 T* y% O0 O8 V, y
http://cpvlab.com/
# e. h1 J% L6 B) @6 L2 ~* LCPVLab Help Videos
6 S9 D; O3 X$ N/ W: Ghttp://ppvlab.com/oweiw/oiurw/vdm.htm8 r5 o( ^# w6 L( m- s1 w
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
4 J- V; `, Y. D) ]$ T* \' |# W: Pindustry standard.
2 v1 |1 h( z$ C1 c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7) @. q% s8 \. ~# Z, W
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
* C) x1 ]3 {+ f3 l4 kgood support if you have problems with your installation.. i+ J! _5 i4 H$ X8 g$ q
Tracking 202/ ]+ J3 D& o; D2 z6 _0 O9 J
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your" |0 z' w& D5 n
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user' u/ Z6 G9 n- X, o# U
area.
1 s9 F, J3 T- e$ } xIf you choose this option, keep in mind that your tracking software, one of the most important parts of
8 x: p$ }/ C, e4 S- ?) ]your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
. w9 T- d2 c: R6 n- w C- [& tinterface, and their hosting.
: u9 f: ^2 k5 K! \' uAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords, z3 L$ W* |6 W
and targets which you are bidding on. Leaving this up to chance in order to save money could
4 U% P6 E4 y, vpotentially leave you open to huge risk if someone else caught on to what offer and keywords you4 {/ S" h4 Y6 w c8 |9 h
were using.& l5 A) A8 F! y6 U9 Y
Choose An Offer
/ v1 f, V, i* q6 o. k8 ]6 h! G! TNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.- _; |6 j; i0 G# D7 \* c _* B2 @
Lesson on Offer Selection
7 ~) M1 }' m5 d- Y |http://www.ppvplaybook.com/forum ... on-Selecting-Offers1 n: M# L; [" ?3 ?. J7 h$ y& L% d
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
3 e U/ Z7 H) ?8 I& f8 A' rTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using2 R" W9 {* a# ]0 L# ~; G% C7 c
LeadImpact as the traffic source.
% }2 t0 l( P2 ~2 \) FNow the best way to learn how to put all of this together is to just get started. For some variation in
) Z0 q- n0 j {! B* othe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
& _! R) ~" Y. t! `7 ccampaign.
- N0 ], u" m* `3 ^% iWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first6 X2 d1 s R: o" p2 p) c9 i
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
8 f" L. _3 ~1 `1 fthat all traffic is accepted.! f; G) C& S. j, F8 T) B% h; X
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.% e( q, ]3 y) B# l2 ?8 g* D- E- P
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
3 _% f$ g( `# S" @# r$ Nget creatives like banners or images specifically for the offer.1 a# }! L9 H! F2 ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 85 ~% @" I/ h& Y
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can6 \- a" i# g: {3 \1 d! K3 X
track my keywords. Without doing this, it isn't possible to see what's converting.
4 f$ s" t1 n7 M1 y6 |& T+ aIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
8 m- B5 L* F; A4 ^% j! g0 C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
2 i9 s9 ?' E9 Q! Q5 ?& XIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the; q& T) L# r: a& Y* I1 A: b( e
bottom of the page:
7 a; S6 l1 h5 lNext, I have to cut and paste this pixel into my offer at Ads4Dough.
+ T! b3 [: D7 N/ p) [Click on the offer → pixels → Add a new pixel and this comes up:3 q# T; |! P+ B; y* e) d# c
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
; _+ ?7 s) R2 Rfrom your software into the box that says 'Enter URL of image to load'.* O1 q& ~0 ^0 c+ c
Once you do this, it should look like this:
. ]: [4 O" t% {/ k! n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
7 ^. ]2 z$ x2 P/ pClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
+ K! B7 L* M1 j! b9 o+ ]1 F3 P& d/ N6 GNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either0 Y! I6 b: U( M' [0 V9 ]
Prosper or CPVLab.; o- o' n6 C2 R: Z
0 b3 }0 r$ g7 a7 F6 G( @/ D9 Y |
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