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PPV GUIDE [PPV新手入门][28页]
( c. ?* O( k9 ]$ a详细的请下载电子书！/ s' x5 ^$ A& s7 v; I1 J
; p8 l# x0 k8 {1 A* h
) a$ r, a0 [7 [$ dNewbie Guide7 M' S0 C- ]; P: X1 ^
PPVPlaybook.com$ r4 F% v% ?: @: {# x& b
Tracy Shaffer
, Q+ E8 M9 [$ b) N( gDavid Ford
' f5 n( y( a: j* m. z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 13 H- C5 d( Q# O
Getting Your Mind Right to Start Affiliate Marketing% E) f& N. F9 P" A4 E: K1 v
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an [3 l* V L; F! j) n
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
+ o4 n3 A3 F; e) m) c5 t. jyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
! E" P: q3 J9 a& @9 B7 Xwith any success, these claims are laughable and far from the truth.7 @1 [( N7 L- U
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash y& D5 O7 S, |, s. ^. [( h- i. q
flow management. The main benefits are the low barrier to entry compared to other businesses, and$ {8 p. {! W/ _$ ?& d
the ability for a marketer to be a one person shop and make an incredible amount of money with low F! _0 \7 b; ^# d
overhead./ Q0 H( J0 t) f7 u
The winners in this business are the ones with persistence when nothing works, who know there's
* d! Z1 V1 V+ ^plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
7 D# D+ ^/ ?! v3 L0 J5 D% X+ sThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
- v2 F) I- E& \0 q! S2 Z' E/ wstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.+ d d. O5 `+ Q1 [4 ]# j& Y' E* M
Most of these things happen suddenly and without warning, and they all contribute to the amazing/ }) f. z- T+ ?, U3 X
learning experience available to anyone with a few hundred bucks and the ability to open an3 i0 \( S2 b. _3 `. d2 V2 l
advertising account.
' k {3 R- |7 q% q4 aYour competitors are willing to work at this around the clock. This isn't a push button, instant business) X. u5 }3 d0 w, z* B! e
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
+ \: W2 h8 h& |: E- F3 imarketing has spent countless hours learning, trying new things, launching, tweaking, improving,. o3 F9 ~' S5 `2 i4 C x$ \
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.0 @/ `# Z( x2 r8 F
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you% j/ N3 V5 O7 f6 C# l
started building PPV campaigns right away from start to finish. With that said, time to jump in and get! F: I/ M" \; ?
started building.
3 F1 `- r- r3 a" A3 {9 qThings you need to get started:1 _! B/ h. m9 Z7 ^2 Q
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
+ k9 P- h I/ r2 O3 q2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
% B) s, l, w- V3 {3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)9 I, N2 s' b& Y) u: ]5 c3 q/ e
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)$ v0 Y* [- T: L8 l
This guide describes from start to finish, how to get started in affiliate marketing by running traffic2 O! H; ^$ I) p
with PPV.6 B7 a% U+ `' h- @3 z
Basic Getting Started Definitions
! D! P6 b: U# \8 n% M+ S. S, UAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more5 Y1 }( `5 T I$ O* g H3 F
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main: [( H4 Q! d! X! N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 20 }0 y, D/ n) b2 b
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
, w6 I7 F x! W; `! U7 {$ B/ iCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate) o3 X3 {7 D& [' W0 u8 _
receives a commission on that product. An example would be the Amazon.com Associates program,- b& i7 U+ {! e' P$ m
Comission Junction or Clickbank.* @* U) U |% I
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes: K" _ b6 B& m* S
an action like filling out a form, submitting their email address, signing up for a service or sometimes
) B2 d I; h( H F! q# Hbuying a product. An example would be Ads4Dough or Neverblue.3 E/ R. S: Y' Y
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
& V* m7 e# ]; s$ F2 I! `account, getting the affiliate approved for offers, bumping payouts and just about everything else
! X' O' e2 _5 O6 G- n" \ erelated to an affiliate's account at the network. Having a good relationship with your affiliate manager9 p; d6 W( F: P! Z& C! i
right from the start can really help you.
5 Y8 t3 r( }; R5 F" r2 pPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served# P3 Z3 I0 h; m0 O6 b# T! K
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per+ I* ?: r! n4 I. ? h: d
view, starting anywhere from .01 or .015.
. l' @( K9 e# D) i2 G( A7 vIn order to use this type of internet traffic, the affiliate can sign up with a number of different
; v% x( i1 v+ L: R/ ?6 ccompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,2 F; \9 e% P9 J, v- f) K; n' b
MediaTraffic, and AdOn Network., i1 A8 W$ ~/ n! @3 r2 `! @
Don't popups get blocked by pop blocker software?
* B; C% u. d: O0 {No. Popups are served in a new browser window as if the visitor had opened the new window
( p% C% `5 q7 [4 othemselves.* I& x; x" y9 y
How many popups get served to the visitor?! E5 R- ]+ K- e7 a
The number of popups served varies depending on the PPV network. Some pop more frequently a- ?* n8 G; [7 ^/ u
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
* r( f* v- D& E( l# @serving this kind of advertising, so they have to toe the line between keeping their software
* C f/ I; J! }& {downloaded and still making a profit.
9 I' v1 X# w+ O# L, }Isn't this type of software bad? Why would anyone keep it on their computer?
0 J" B" w; N9 R* F0 p2 o9 RNo, this type of software doesn't harm the user's computer.
3 J+ |9 n9 a5 |: A! ^; uCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
' c8 M, \+ _! s" X1 Qtoolbars or videos to place the software on their computer. The visitor keeps the software in place so! |" N" j$ Y6 p
that they can continue to have access to the incentive.
* _: L% w/ F3 C5 K k! g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3$ k+ M7 ^& k! @) h, x ^( y b1 I
How to Get Accepted into a CPA Network
) K! b4 I( y( u, o' p6 K6 pIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place; \- ?8 I, k2 _2 Q! s$ r( p
to start looking for networks is Offervault which lists offers and lets you compare payouts across
, y9 |4 [( l) l7 C. ~/ ^different networks.
$ O; b' p, S5 uOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
- U/ m, ?. I* R# V. b" J# a( i7 H5 Y& @application and be as specific as possible about your promotion methods. Usually some time after6 L" \+ S. N2 w6 [& ^* ]- ?$ M6 ?; l1 Y+ J
receiving your application, the company will call to interview you. The phone interview is a critical
5 }) e% S4 A8 T$ \, dpart of the application process, and most networks will deny your application outright if they can't get5 O# x) R; f$ ?
you on the phone.+ y7 z2 ]8 U7 O$ V7 L
Often, the person who does your phone interview will actually become your affiliate manager after
: T0 k4 ^& |4 C |4 H0 d$ uyou get accepted, so it's a good time to put your best food forward.$ K& ~0 y N8 K5 P
You might not relish at the idea of someone grilling you about your internet marketing methods over
+ f. H9 y% K# ~8 {' `. c9 ?the phone, but trust me, this part is critical. Have answers in mind for the questions:6 U# x5 ^) a( A. c) H, U& n
What methods do you use to market offers?
$ P7 n- a! `+ _3 Y+ p, aDo you already have a website you will be using?* c, [# S! m( ?/ c5 o% m' O
How much is your advertising budget?, X' h1 p2 ^- U. e0 O# I3 [ q% k
What other networks are you a member of?
9 Z, B' m# ~, K9 z. r+ ]! zWho are your affiliate managers at these networks?
$ B4 i, G' X! g4 i; w S! G7 M, p0 v- LDo you use social media (Facebook, twitter, etc.) to market offers?
+ u! i; p) X/ f7 J, |How much traffic can you drive?
: c& f! x# D% HDo you have a personal recommendation from anyone who is already a member?
; P2 t$ t! P% d7 lOnce you provide satisfactory answers to these questions, the network will approve or deny your
( K6 k, o' _* o! T' G Xapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
: g2 q2 U( S* f. C# t! H0 Z: upersistent. Also, getting a personal recommendation from someone who is already an active affiliate# k, [2 o: U P
for the network can be helpful.5 ?" _. Y8 l2 K' s
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate- h+ C7 n% `% b! g. F
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
q$ `' G2 N4 B! t9 z( jowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
; ~* I% e' I5 x9 S7 U" Opeople can open a lot of doors as far as networks are concerned.. c, g' s: I; v- i- O
After You Join a CPA Network
9 W( |5 [. y6 D9 P8 I6 ^# S" v7 gOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager; @: _0 D( l$ m# L0 Q8 y9 ` H
and make an attempt to get to know them a little bit.
$ c9 N$ W2 e3 _$ y* R) O4 M8 M1 \Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their: W* ~8 }" m% Y4 P& n- t
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
$ f2 d/ d6 Q4 o, G- Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
# [6 W6 [8 f5 slarger, they can really help you with your marketing efforts, scaling campaigns and getting payout2 P, W d) l: k6 M% ~
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus8 _. w, \% L. }, `3 n+ B# R/ ? x
email.
1 e2 \* H ?- T' z/ E/ ]For more helpful info about dealing with affiliate managers, check out:
+ n Q$ s. ~2 Z6 Rhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/- n3 _; ]5 B* H2 G9 J& H) [' T
http://www.mrgreen.am/affiliate- ... iate-managers-want/
/ k0 G9 B G3 ?5 j$ u% q; a9 G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5$ ^+ q2 y# Y: w
Set Up Web Hosting
4 U( S) V3 G" ^& e% m+ H3 K6 PGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said& k( J. r3 P& {! ^8 Y, l
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
6 c/ a2 H$ @, ^- b1 dhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with5 h) T, c) S- r% z
whoever else is on the same server as you./ @! p4 t1 ^ S5 o3 P2 _- L( Y9 q# v
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast6 v! A! E. m9 p: Z/ o
enough that the visitor can't close the window before your pop up is even shown. You have about 3# O# W0 A# R# W1 t8 I \2 T d
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck., C( D( i9 ]7 G% F# T5 P: x
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a$ N2 C, P1 w8 ^- U W
house full of roommates (hosting customers).5 R: c. ?2 L7 t* W3 a; h' `: A
In shared hosting, this is like having roommates where everyone has no specific designated area inside
. o9 o6 X8 s3 {. ?! |the fridge where they are supposed to put their food. Everyone just jams their food in however it will: U; b! @. j& T
fit.. h8 l/ |$ [! Y4 a% r G F
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than9 u( `7 u4 l4 ?6 d: u. j
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
& ]& V' W9 N0 u7 rtheir food. Everyone else's food in the house has less space to take advantage of.. s% K c8 A k( M
If you have less server resources to take advantage of, your ability to serve popups will slow down. For! e$ m' t1 f) m9 p" k2 S
any type of hosting this is a bad thing, and especially while running PPV traffic./ e- E4 O2 F0 t6 W6 G- B( N( ?
In the case of a virtual private server (VPS), everyone in the house has their own designated space
7 F8 v# B' a3 G* ?+ r* x( Zinside the fridge to put their food, and other roommates can't come into that space. The server is
# @, I& `* o$ I/ s' U% apartitioned, so that each customer can only use a specific amount of resources at any given time.$ F7 a* x. C7 p9 ?8 O$ L0 h
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
- \8 e7 \$ }: r& J% S6 S# ?belong to you and no one else can use up those resources. This makes it possible to serve much more2 e% F3 \6 M6 M# v' R9 Z8 h6 b/ \
traffic, faster." O$ B! s; b u/ \
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
& z9 o$ N4 a) Q: ^6 j% H& L/ Z, W: xAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
1 \; F4 e4 O% ~, Hhere:. Y5 V+ q0 A3 v' ~. `0 Q/ N
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
1 k% L! o9 t4 `, z5 P0 rVPS&highlight=hosting
# h3 `# E- V a( |4 K5 lDedicated-Hosting-vs Shared-Hosting ~' @8 d9 n, a/ y$ k
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-8 _3 _3 b. D% U8 h
Hosting...Your-thoughts8 ~, a h# d% S% D" o# u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6/ A+ f2 z3 k4 h6 U% e f) F
Hosting Providers for PPV
$ K; |; k V4 T8 C) UBeyond Hosting$ r* G) {: W: a" w) k
http://beyondhosting.net/
( \- O5 D/ c0 x5 O' B8 HWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment1 I' _) j8 e3 P
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when, b- o, w, g E* r2 y# g
direct linking with PPV. Also, these guys provide great support.6 o( `) ~; }( }1 N8 s2 B* d; t
Prosper202 Optimized Hosting6 r0 I4 [7 [+ ?5 |4 y H
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
$ m# M' X# l, ^% u. P3 ZCPVLab Optimized Hosting) j/ p, k& e: {# q
http://beyondhosting.net/CPVLab-Hosting/
2 Q9 k& I6 E, {6 q1 z' l% l9 ^9 ]0 QDomain Names for PPV
1 l @$ W) X* p0 r% C. B% x6 K6 VOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is, A3 l# Z, E9 Z5 R# r8 l9 P4 _8 l
where you're going to host your tracking software and your landing pages if you decide to make them.: J: b. c6 }$ `0 _( d
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
" W7 s1 s2 X9 P8 ~bland one is fine to start with, to host both your landing pages and tracking software. The .com,. k( g( Q1 Y" I% D
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a$ Z$ B% }* F' P! h% ?7 ]9 y
term or build a whole website.' J6 S3 n+ ^8 t
After you buy hosting, a domain and get those all attached to each other, the next step is to install
& C) g4 O' V: n/ O$ |tracking software on your domain. This is really important, because it is necessary to track your. n! K5 _4 a& G
conversions down to keyword level so that you can optimize your campaigns. Without proper
5 i+ ]( s4 a% w/ {tracking, it is impossible to know what is working and what isn't.
% D9 P( @/ i- ^To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software& i0 O; z6 t9 f9 D% Q0 h
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
( x; c# Z0 \* ^7 G8 R2 IProsper202
" d+ H- S6 |% k8 nhttp://prosper.tracking202.com/apps/: l* I2 C ^ q2 u/ _4 R
CPV Lab: o- s+ K8 Y+ P" I: u# I+ W' u: Y
http://cpvlab.com/5 }% J% @) y2 A+ q% E" F, d
CPVLab Help Videos0 n) |! {- G b4 S, u
http://ppvlab.com/oweiw/oiurw/vdm.htm g( [/ y0 F, \
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an7 l9 R( ]" a, Y; y% Q
industry standard.# B V* o* a, t( B1 d4 n! q% X& `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 75 U4 B$ @% K" S: c
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
6 M4 T! {: x7 W# y9 |" ]good support if you have problems with your installation.
: E% G- O1 A. X- lTracking 2025 Z! ?! W2 @! `9 r& {8 I
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
. `& ?" s& i) j5 u" _4 ^, tcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
8 z9 x, q' W u& k! B, Parea.# q2 ^& c4 g+ i5 t( b. e1 @
If you choose this option, keep in mind that your tracking software, one of the most important parts of( w) y( F+ ]/ D9 \9 v/ z1 k
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202- ^* p! G# n: }
interface, and their hosting.
1 D' r- D! G" l eAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
0 B+ o6 C! A8 u! g7 Cand targets which you are bidding on. Leaving this up to chance in order to save money could% t2 H/ Y# ?2 V6 n" t
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
$ T! V: ~8 |, O* [$ Twere using.
1 n6 l/ y5 z; ^4 ZChoose An Offer( Y7 U. z3 E$ x* g/ i6 @1 H0 x" i
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.: @6 j1 b) F2 B, I( ~" F
Lesson on Offer Selection5 W3 ]0 n' b& [; q9 c3 b0 q! V* K
http://www.ppvplaybook.com/forum ... on-Selecting-Offers, y7 g, z5 o n8 ]& M/ r/ [
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.4 K& e3 [+ W# O6 F* Q7 P
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using5 y( P: x& `. U
LeadImpact as the traffic source.
( u# s+ N: R/ n4 c3 k6 z: H. ]6 qNow the best way to learn how to put all of this together is to just get started. For some variation in: F+ ?4 a# }, y- W
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked% Z7 q" U5 y8 G5 n) r: [" _
campaign.
" N' R" k6 U+ S3 `; EWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
; F* M9 T* d$ ~' }* Zpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
7 n1 `1 k7 r+ ]* a: H5 A& Hthat all traffic is accepted.0 R4 r4 N. d d0 n3 U* }
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.# D" Q1 p7 a5 V
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
8 C& g2 g* H+ f) p( l; {get creatives like banners or images specifically for the offer.
5 |6 K" Z& s2 c7 O2 |( a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8( @8 F, A+ c4 L% N# T* S
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
' m8 B) _+ X E$ Ntrack my keywords. Without doing this, it isn't possible to see what's converting.0 ` j; a( L0 J p( f
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:# B5 Y- \$ K9 R9 z4 j) Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
: h2 A! I: x6 @" k: B3 o C0 H8 uIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the8 P5 p- q6 w* L* z% c, k# j
bottom of the page:
6 ]9 O* F* S- o/ uNext, I have to cut and paste this pixel into my offer at Ads4Dough.
7 P5 T$ a. n5 X5 l/ yClick on the offer → pixels → Add a new pixel and this comes up:
. f6 i5 z2 f( S! c0 [Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
0 `; H0 b9 X& o: Xfrom your software into the box that says 'Enter URL of image to load'.
" |' I8 s# r" ]/ D! SOnce you do this, it should look like this:$ f) Q% a# u2 F0 ]& N" m8 n8 s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 106 ^7 C: h8 L) K5 _7 M9 a+ z
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:1 Z4 ? `6 r0 ?5 y: l" T
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either1 a5 l4 L3 R' H2 E
Prosper or CPVLab.5 `6 n9 ?, z6 F# B0 Q
: Y' m8 V$ G, t1 O3 q* D |
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