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PPV GUIDE [PPV新手入门][28页]* f# }: H$ ]0 X3 Y8 D3 g
详细的请下载电子书！
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7 x' g3 L; p0 C |3 \" a
- H0 g* l* H$ ?% @2 E0 a5 lNewbie Guide
% R6 {0 E( X. n* T6 A, D$ K3 LPPVPlaybook.com
9 ]6 s) R% o8 a9 w; R, `/ FTracy Shaffer' y2 S4 R( e! |# U7 r/ V
David Ford
+ ]. C5 v. n+ B* X3 k( f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
' Q# \9 }+ o5 rGetting Your Mind Right to Start Affiliate Marketing
) x( Z; k6 k4 u, u3 A# G2 KThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an! X8 Y" h% N' X9 d: n. \
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where' r/ d! |8 f( b& Z$ g( ]; _: o
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing9 P7 d) T' m8 Q/ U' t" G9 C
with any success, these claims are laughable and far from the truth./ g- T* y% r4 ~, O) ^
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash8 s& X( w0 z* G5 ]9 B+ A
flow management. The main benefits are the low barrier to entry compared to other businesses, and
' A' }7 D# }! }5 C( q3 xthe ability for a marketer to be a one person shop and make an incredible amount of money with low
4 g6 P2 K% o& ?4 l! t' D$ k8 v$ qoverhead.
" K$ C% w p% aThe winners in this business are the ones with persistence when nothing works, who know there's
* Y9 e9 l* l/ Eplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
. A( h. K6 y5 TThe cold hard reality is this: virtually everything in the space is changeable, what worked today can( M2 m) r# N' Q1 ?
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.4 h1 ^1 _0 b# G8 c. b
Most of these things happen suddenly and without warning, and they all contribute to the amazing) L" w9 \/ H# E, a5 H
learning experience available to anyone with a few hundred bucks and the ability to open an
! L+ N) C! r; p" E0 K( _: F# b5 Oadvertising account.9 b* h& N% c' C* ^; b1 A2 P3 b0 {
Your competitors are willing to work at this around the clock. This isn't a push button, instant business7 n" C0 y; m2 i% b; _' G0 P+ e
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
" T& Q4 w r9 xmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,+ T( k( f0 J, F2 |7 w
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
% d9 p6 Y- Y0 Z4 ^! p2 x$ nWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
4 H$ B! X' |2 u0 P1 ustarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
: p( f& x% I* }9 p4 Qstarted building.
+ S; f( l. U6 [Things you need to get started:1 N& s5 s( z; J4 q; Z
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
# w6 P% Z9 d* h! y8 U5 Z- o/ a2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
. t8 u$ y. S4 T3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)0 e& V9 ^+ d* G, D' ?' h% s' h
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)* [& r* }3 _& d8 `
This guide describes from start to finish, how to get started in affiliate marketing by running traffic5 Z) g1 o) r& `0 U
with PPV.. M, \, ~: [/ h* E* \
Basic Getting Started Definitions5 g" M% A8 W; u" w! O
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
0 M9 V" \/ L6 R2 o' n; }affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main# r5 {0 l& @ F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2' E0 {& u3 F5 y, k& d% o
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
8 @ T% ]4 x) ~; y4 ]( j0 y9 \$ Z, b5 @Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate0 j- p0 F; B5 V8 N6 T
receives a commission on that product. An example would be the Amazon.com Associates program,2 O* P, e4 i4 D( U" l6 k
Comission Junction or Clickbank., h1 G" V4 Y9 S$ z2 P
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes! r+ I: W$ D; [: U; x
an action like filling out a form, submitting their email address, signing up for a service or sometimes- w: O6 j/ }0 p% _) O% J
buying a product. An example would be Ads4Dough or Neverblue.2 q5 U: n7 w1 i/ b0 f4 M
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
* L, B \9 } _+ J- Aaccount, getting the affiliate approved for offers, bumping payouts and just about everything else2 x/ n6 U4 n% Y c4 `: y9 F C& E
related to an affiliate's account at the network. Having a good relationship with your affiliate manager0 v ?6 o E, \+ V, r9 ]
right from the start can really help you.# O8 v. j P, l, f
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
8 F4 }! J! G7 ?% ~+ f4 t+ ain pop-up form through downloadable software on the visitor's computer. The advertiser pays per- M- \ G+ X* [5 N! r7 F8 W
view, starting anywhere from .01 or .015.3 P8 H+ q4 _6 V5 d' W- y
In order to use this type of internet traffic, the affiliate can sign up with a number of different
- ?! w7 W& F K, L9 N9 Icompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,% i W. x2 k; a
MediaTraffic, and AdOn Network.- r. v1 A) d- K( v; H
Don't popups get blocked by pop blocker software?9 D& _) i6 S# q. x* N
No. Popups are served in a new browser window as if the visitor had opened the new window
! M1 o% Y& }. @3 Xthemselves.- `7 C2 W5 m# h Y+ f" ^
How many popups get served to the visitor?
5 Z: D+ i1 Y0 yThe number of popups served varies depending on the PPV network. Some pop more frequently" S; `- s: [) Z: {. p3 X* `
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
8 h4 @" k( \) ` ?# w5 ]9 g$ nserving this kind of advertising, so they have to toe the line between keeping their software
( p$ z; ~ b( {7 \+ N* A! Ldownloaded and still making a profit.
& L' }8 }* ]5 q8 ?- X) D! _Isn't this type of software bad? Why would anyone keep it on their computer?" t) S' t$ q& a. ^# I+ l
No, this type of software doesn't harm the user's computer.
6 j! l0 M6 ~/ t/ zCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
0 E5 G: m Z+ b8 R/ \! c: p7 Qtoolbars or videos to place the software on their computer. The visitor keeps the software in place so5 y9 x& w7 f, k; G, T
that they can continue to have access to the incentive.
3 V5 w9 I& I A* _9 H+ _/ b7 O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
, P" Y' P& T- f/ X4 X1 uHow to Get Accepted into a CPA Network
8 H( }" F1 m3 w L" d+ lIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
% U, u+ W/ C# l* _& o z, Y3 N6 mto start looking for networks is Offervault which lists offers and lets you compare payouts across* V- P3 P4 k/ M0 Y6 e
different networks.
1 P* s" D* _' b5 TOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
# Y' Q* Z3 A5 W& p2 ?; L5 h4 fapplication and be as specific as possible about your promotion methods. Usually some time after* C/ ^: t% _) D+ K- L( G/ @
receiving your application, the company will call to interview you. The phone interview is a critical; t5 P& B! n( I$ m
part of the application process, and most networks will deny your application outright if they can't get" G- t2 i9 Z% E& s: W& w
you on the phone.) w0 M0 o% T" S. q4 Q
Often, the person who does your phone interview will actually become your affiliate manager after* Z! p: h' h6 T/ Z
you get accepted, so it's a good time to put your best food forward.
* ]# t" C1 D# r" V3 lYou might not relish at the idea of someone grilling you about your internet marketing methods over
( G L: d5 n6 Othe phone, but trust me, this part is critical. Have answers in mind for the questions:
; y: Z9 |) i- A* e0 O# SWhat methods do you use to market offers?# \% Z% ~) y( e6 |
Do you already have a website you will be using?
5 C# P, c, H1 M- SHow much is your advertising budget?# |# Y0 x1 F: G* p" ~
What other networks are you a member of?3 j7 O, j+ `. A
Who are your affiliate managers at these networks?4 A5 {6 ?: Q% j! I$ V
Do you use social media (Facebook, twitter, etc.) to market offers?5 y6 u; v9 p! P8 a5 f3 W
How much traffic can you drive?% [- J9 h5 ~0 o: r) C7 ]( Y
Do you have a personal recommendation from anyone who is already a member?
; f9 ?3 g/ n& d/ [ FOnce you provide satisfactory answers to these questions, the network will approve or deny your5 O" C7 l# O; k% K
application. If you get denied, just keep applying or call someone on the phone and try again. Be/ F% i) f5 _" U) K" c8 k
persistent. Also, getting a personal recommendation from someone who is already an active affiliate- y4 B! e8 b5 q9 V8 r
for the network can be helpful.
4 Q3 E# E6 I. s. l% ^" B# z" aTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate' s9 M0 W* N. }
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
: i! ?; }- C4 t. m: S! kowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know% m6 b+ j# j7 j9 S5 g
people can open a lot of doors as far as networks are concerned.# `3 u2 f) X8 F& {
After You Join a CPA Network* }9 L* A! f$ r3 n6 g
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager6 @1 W, ?9 I" ^7 u8 Y- p0 A& y
and make an attempt to get to know them a little bit.
% u- s: | d4 ]4 ZFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their f4 b6 ]7 Y- Z6 Y0 L+ C7 E3 T
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
: A& A' F9 f0 V2 m2 x7 T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4" R/ D& B3 q' p
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout9 B9 ]! Z! }5 {4 g3 m
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus6 F$ T6 O( ~2 f7 Y; J8 T% D; a
email.
, l7 K6 R$ ^ |7 K" [+ t1 pFor more helpful info about dealing with affiliate managers, check out:, c X' q7 h' G/ n
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
; M0 s3 X$ N D+ E5 Mhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
4 P. F$ V! }! ^' y! u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5* \' Y" s, N* T: Y; x8 v5 F2 H
Set Up Web Hosting- ?- V! z# z1 B$ }
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said& |& F& {1 j2 M& |+ Q( \6 `# w
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
7 v6 s! B$ A8 Lhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
4 N1 U& p: O; u* gwhoever else is on the same server as you. a- X5 R4 J# M7 L' y
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast, P$ i9 |9 r: Z3 ~; e
enough that the visitor can't close the window before your pop up is even shown. You have about 3
( Q/ ^( d9 ^- B3 j5 ~( d( E0 e% Y, ^seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
$ B8 ~( a2 R; d2 {- gTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a: e. C# [' x+ ?+ I+ x: w- b3 k
house full of roommates (hosting customers).
9 l' o4 l0 @# }+ ~6 fIn shared hosting, this is like having roommates where everyone has no specific designated area inside2 X5 g! d2 V* L. a2 F& t8 _
the fridge where they are supposed to put their food. Everyone just jams their food in however it will- U. Y$ m. n6 B1 P6 d5 [+ {
fit.5 f8 S' }" \3 R+ y
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than, W# O, T4 |! e4 a/ w" }
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
6 L' ?& s+ b( N5 }" @their food. Everyone else's food in the house has less space to take advantage of.
% u1 U- U4 m! `, JIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
6 n1 o6 T5 L( P* [8 v) Sany type of hosting this is a bad thing, and especially while running PPV traffic.
3 Z$ W5 e% R( W' C9 p' QIn the case of a virtual private server (VPS), everyone in the house has their own designated space
" }2 h2 R) X+ @6 E& h( N. vinside the fridge to put their food, and other roommates can't come into that space. The server is
) P' b* z; T$ Q9 @1 c; Cpartitioned, so that each customer can only use a specific amount of resources at any given time.+ A( |( |- {$ K3 @0 W0 w/ K
A dedicated server would be like having the whole fridge to yourself. All of the server's resources8 ]; n0 K/ Q8 _ q
belong to you and no one else can use up those resources. This makes it possible to serve much more' G& c+ l# j k1 W
traffic, faster.
Q& F9 Z' l2 g) pAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
, a) r% q, w) l( U+ H* vAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is. x2 L- f% t- |8 t1 D
here:
+ U4 O) W5 f) f p: t' s' k. Z9 Xhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
( F! h6 b/ C1 sVPS&highlight=hosting
1 j( o$ k7 y* H2 y* }3 vDedicated-Hosting-vs Shared-Hosting6 b( J1 R9 Y8 y/ G6 [( q
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
+ q! s' _/ b, E( RHosting...Your-thoughts
7 B" q# s" V+ L: ~5 l" r# x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
( |6 b1 ^/ T; ~7 }" @7 r8 sHosting Providers for PPV) J& J1 ^, I, x( B$ ?
Beyond Hosting
, q7 q. h" Z2 [$ U* u. C4 rhttp://beyondhosting.net/
9 \, W Z2 P, g4 L8 cWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment6 V; O% E8 T0 L; W: c
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when8 E$ n! D! Z) c
direct linking with PPV. Also, these guys provide great support.& A! G! t) I0 S9 v
Prosper202 Optimized Hosting
) Z2 }! ^. P* ^5 J! Ehttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/" _% t5 n- \, i
CPVLab Optimized Hosting u: n% y$ d/ N: s$ i" g0 `( c7 `3 L
http://beyondhosting.net/CPVLab-Hosting/% T X+ \' c2 b% d. J5 v2 |
Domain Names for PPV' R- \; Z5 }: ~- Z2 L9 D+ ~
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
5 P9 I8 K1 o( ]3 d- @0 ^& Wwhere you're going to host your tracking software and your landing pages if you decide to make them.
; v4 W! B: w* G% ^' a. D2 XOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
1 A% t3 g. Q* W& l, q9 Y& C7 ]bland one is fine to start with, to host both your landing pages and tracking software. The .com,
9 T, M$ J3 ^) x, v$ F$ [* @: I.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
, \1 T5 r0 g I7 ]) p" Kterm or build a whole website., l" ~ U4 G$ ]7 u6 }' L
After you buy hosting, a domain and get those all attached to each other, the next step is to install
' X8 S: r. U- D1 ~tracking software on your domain. This is really important, because it is necessary to track your% b+ E0 h/ z1 \& S
conversions down to keyword level so that you can optimize your campaigns. Without proper! f/ H$ C3 G: d# x
tracking, it is impossible to know what is working and what isn't.
/ Z6 m k1 B; qTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software% P/ s- Q( A8 r# q& W& L. C
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
$ J# F4 e- I" P' V* fProsper202
& L2 f5 a5 X1 Z: p; S! f5 d. |http://prosper.tracking202.com/apps/
' \/ }. r. M1 B& z/ A2 rCPV Lab
; L( `& R$ Z8 F- ]6 N! fhttp://cpvlab.com/
1 T% u% P1 g7 Z, MCPVLab Help Videos$ @* x- M8 |( c+ W
http://ppvlab.com/oweiw/oiurw/vdm.htm* T3 C5 }# s& t) V# p: V
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an, P0 @- Y$ v w2 i. ] d
industry standard.
4 P6 K* l5 X+ ~- ^" A+ k( Z* x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
9 ?/ u O3 `7 h0 s( lCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
- y* `- b; T" Y% b, x+ hgood support if you have problems with your installation.
. A( |5 v% H5 [. G, zTracking 202
% G: K, \9 C; z& d% w5 K) V; TTracking 202 is the hosted version of Prosper202. You can create a free account and then build your5 y. l, A6 m; V
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
4 b, a7 {2 K% warea.9 T9 `1 m# H& f
If you choose this option, keep in mind that your tracking software, one of the most important parts of
/ T$ o5 @+ V/ ]8 }" ~2 nyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
! H6 z' |2 _# h2 Zinterface, and their hosting.
$ T$ w4 O) M- b$ @- H" s; YAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords, m1 q) ~' b/ c9 C5 \
and targets which you are bidding on. Leaving this up to chance in order to save money could* ~$ I! A/ H$ R: U/ `! ^; j
potentially leave you open to huge risk if someone else caught on to what offer and keywords you6 G7 \& i% r1 P
were using.
& ?( [5 g1 v4 M9 O. ^Choose An Offer; K2 D8 H! y7 t/ `
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.& j& L$ {# ~9 ^6 a+ b
Lesson on Offer Selection
" Q) }% R# L* f' t! `http://www.ppvplaybook.com/forum ... on-Selecting-Offers* D& m. J m3 X8 V! t
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
0 x* u+ v% @, }5 O9 o0 \To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using/ Q4 N& X4 h3 }) U
LeadImpact as the traffic source.
# g4 H, F" U/ y$ g! {7 WNow the best way to learn how to put all of this together is to just get started. For some variation in2 [$ O/ ?7 R1 u o9 P! k( g9 B& [
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked2 _/ y4 }3 F2 b+ w' n7 @
campaign.
+ F; ]: q9 @- u! J! P1 p. {When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first- ~3 M, E6 D1 J3 U
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
) E! r6 e# Y1 Fthat all traffic is accepted.
% m4 `3 v0 N* e1 Q- zFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.4 ?% W1 n# W9 V0 Q
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can2 p' d9 H" F8 e6 _, r1 p
get creatives like banners or images specifically for the offer., X' N3 L, t, k4 \- U3 F9 G: |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
# W- {2 I' I# VBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can+ W$ g" u$ S. s: Q9 Q* Z+ w
track my keywords. Without doing this, it isn't possible to see what's converting.
% x* r- [! A l4 d6 EIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:/ R, \( w O; p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9, _5 e. R. }# y: x) y' ]
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the8 N4 a1 ]' q! \# P% q3 |% C
bottom of the page:8 G* `$ t$ }" ~# I7 n
Next, I have to cut and paste this pixel into my offer at Ads4Dough.9 O) Y6 Q; r5 z" s& S
Click on the offer → pixels → Add a new pixel and this comes up:" S3 T% _8 b# V0 |2 {
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL8 c4 |' B4 y5 L' v
from your software into the box that says 'Enter URL of image to load'.7 x' m( Y" z7 H- d- Q" K* |4 O- u
Once you do this, it should look like this:+ D3 J3 [" g5 [- w8 |" v$ Y" E6 r: ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 101 s* c. X, P$ B/ C3 y
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
2 V& t9 D5 s8 e$ tNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
/ M. b t4 z. gProsper or CPVLab.
- R( ]) j) ?* _( Z7 k2 r# ?. D4 z7 x
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发表于 2012-12-27 18:47:17
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