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PPV GUIDE [PPV新手入门][28页]
/ R" i' `% i1 p& R3 L/ M3 D详细的请下载电子书！6 G3 J0 R7 R. }6 U n
- `6 [( x' Y9 n, z: W2 N
" E% t& M* y5 N, X9 _Newbie Guide
& I* x4 ~4 c. x, w$ wPPVPlaybook.com M x5 X! @$ S' n; |7 x3 c
Tracy Shaffer
- I# s0 N0 `% @ s. k6 YDavid Ford
1 X+ }& a* t3 U# \2 Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
" q S: [* Z! }Getting Your Mind Right to Start Affiliate Marketing
1 n4 N/ g: W, b* U# {The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an1 n& J0 h1 h1 G7 h3 z% R7 Z: u
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
" v" J/ ^' J' Oyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
. i" }9 W4 W2 U3 O9 A/ Fwith any success, these claims are laughable and far from the truth.
* x8 {/ v8 s; l; d& Y3 j( FAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
. L4 s/ }8 o+ i+ A! g2 T, v3 U2 wflow management. The main benefits are the low barrier to entry compared to other businesses, and
1 C2 D V6 L; w& V- Rthe ability for a marketer to be a one person shop and make an incredible amount of money with low
& O z V6 X, k2 }* o( R1 Foverhead.4 z- w% @- W! P4 Z+ n0 K! c
The winners in this business are the ones with persistence when nothing works, who know there's% n3 Z3 Z+ m# y0 _) j
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
d D! F: p* {- `" g: y+ @+ _( nThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
% E: T/ |7 `9 V- mstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
0 _ [, p7 k9 w X" ^8 @Most of these things happen suddenly and without warning, and they all contribute to the amazing6 Q/ l `* q8 h. e$ ]$ t
learning experience available to anyone with a few hundred bucks and the ability to open an
" c# G2 K* G) w$ f# P6 m: Eadvertising account.
) @% j/ Z6 G; v* x, A2 sYour competitors are willing to work at this around the clock. This isn't a push button, instant business" ?4 K Z* x. V0 M
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet& ~; T) f. R. v# k" E/ d
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
6 q# ?1 w1 a" ~! x7 m3 `$ Ztrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.$ o; v- c6 Y; \1 @* F
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
: V( _6 w& Z0 I6 n4 tstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get: M3 u q2 g8 U% d- J5 H" r9 h
started building.
9 x& p$ a C2 I0 r3 VThings you need to get started:
4 M# S- D9 h' t1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)0 [' H8 j3 [) d9 d; x
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)5 e( [4 d" }: F6 [# o
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
2 n$ u2 I2 U8 d- ]4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
8 |* k6 T1 ?; S$ ~) rThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
: X& ?* q. ~; D( j9 B& _9 E: uwith PPV.
; P: o& w8 o! P" }; d8 S) QBasic Getting Started Definitions
& F8 s% R. N W; O$ p8 K) Y* }Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more# e, m9 u/ \+ B- Q4 _/ k; e
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
4 _6 B0 n: w7 m3 x& J3 P; ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
, u3 [0 v# B9 t3 ]/ Htypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).+ H: ^ u8 E6 A6 [, D
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
% S2 _- P% q' |receives a commission on that product. An example would be the Amazon.com Associates program,
* {/ X* |, M' e% y3 Q! |Comission Junction or Clickbank.
6 y- M6 e' p% D1 n1 h. A& E* p( _Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
# ]. B! i; a# q" Zan action like filling out a form, submitting their email address, signing up for a service or sometimes4 a7 O' R9 {2 ~+ ]
buying a product. An example would be Ads4Dough or Neverblue., N9 u" r+ r5 A- Q
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
- v V6 G! A- T' j" B- f0 Eaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
8 |2 A. j& F6 c3 k' frelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
" v3 u3 F7 g) n# g) Tright from the start can really help you.
# K. @8 T- Q5 T5 e$ {& O" vPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served7 L* y- v4 E5 B7 U& B# q
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
; X( X4 ]7 g, |* O7 x3 P7 `view, starting anywhere from .01 or .015.
" n A1 i% l0 r$ kIn order to use this type of internet traffic, the affiliate can sign up with a number of different8 n! z, t2 C% b7 L& R
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,6 C/ \+ h2 C) M! j Q
MediaTraffic, and AdOn Network.
/ L' Z5 }0 Z! ]2 qDon't popups get blocked by pop blocker software?
: `; i. c b; v6 GNo. Popups are served in a new browser window as if the visitor had opened the new window
* A6 c8 L) N4 [$ j C; Y2 ?themselves." O( p- W6 ?) b4 L) C# T
How many popups get served to the visitor?
* e2 L3 h7 C" n X7 B: J, TThe number of popups served varies depending on the PPV network. Some pop more frequently B! p; m% Q; G( y
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
F; u" o! Y: zserving this kind of advertising, so they have to toe the line between keeping their software# U6 f' U1 a3 o3 p; U
downloaded and still making a profit.
0 R1 ]) U3 w, l# J {Isn't this type of software bad? Why would anyone keep it on their computer?
: H% c9 n$ I% tNo, this type of software doesn't harm the user's computer.
) f8 h# b% |+ j( U; i0 Z# cCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
2 T8 f3 p8 y' @# ?7 G! utoolbars or videos to place the software on their computer. The visitor keeps the software in place so3 {# t; C4 H! N& T
that they can continue to have access to the incentive.
) I, o& ~' I) E5 v- v1 a* e1 G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3! e1 o+ e# V* Y2 b4 k
How to Get Accepted into a CPA Network5 r; o% A5 b* \& E8 C6 K5 \
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
- ]& \( s8 S* J! Y" n# ?to start looking for networks is Offervault which lists offers and lets you compare payouts across
0 F+ P5 D' f r, K3 ydifferent networks.
8 F7 N+ ^4 Q! o: H( [+ m* Z6 POnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
1 R; T. X5 M, b$ D) ^. d8 Rapplication and be as specific as possible about your promotion methods. Usually some time after
' T8 C4 r/ U3 u# C, E2 |receiving your application, the company will call to interview you. The phone interview is a critical+ J. ?/ K: c! n5 H1 J
part of the application process, and most networks will deny your application outright if they can't get
. d4 k. j* W' t" [you on the phone.9 B' J1 W6 | T% N9 ^3 \# O/ Y# v
Often, the person who does your phone interview will actually become your affiliate manager after
# [; Q3 }$ M3 R& `6 Vyou get accepted, so it's a good time to put your best food forward.$ E/ J }1 _& o" F, Z
You might not relish at the idea of someone grilling you about your internet marketing methods over. }0 P+ {/ @+ g6 a# Z! z
the phone, but trust me, this part is critical. Have answers in mind for the questions:3 v7 f& V: ?1 f) k
What methods do you use to market offers?$ j3 s$ Q5 ]" W( u5 {/ p0 o
Do you already have a website you will be using?
; Y6 ?: Y9 S- s; v9 R$ U/ }How much is your advertising budget?% }: K2 U- X$ v' {6 R
What other networks are you a member of?0 D# h* u8 _0 i$ C" D: `
Who are your affiliate managers at these networks?
2 L, E# l( | j/ v M% MDo you use social media (Facebook, twitter, etc.) to market offers?
0 F$ w- p- ~5 S: k1 Q* {How much traffic can you drive?
1 h' q2 c6 D. z5 Y( w$ R: k6 t fDo you have a personal recommendation from anyone who is already a member?7 H6 v: l% v1 B, N
Once you provide satisfactory answers to these questions, the network will approve or deny your- `: B7 T. v9 H" }4 h
application. If you get denied, just keep applying or call someone on the phone and try again. Be
. ?. R* n" o5 a+ ^4 ?6 jpersistent. Also, getting a personal recommendation from someone who is already an active affiliate0 Q$ ^6 `7 u, k" Q
for the network can be helpful.
8 M" w& V. m; o+ [To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
/ V, R+ p* D% B" P0 fSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
( C8 C7 ~3 p- w2 z9 R; t# H* L) Gowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know* @5 i# K& A, y' K2 z- T( s
people can open a lot of doors as far as networks are concerned./ i% x. w1 O9 r6 e- L) C
After You Join a CPA Network
! K1 V- r9 D$ g/ ]& Q9 MOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
6 ^) q- {/ L0 s3 d) H1 kand make an attempt to get to know them a little bit.( ~8 k4 k E( j! c9 c9 d* Y
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
! q. E" v% v$ S: `. F% G) Yweight in gold. Start feeling them out from the start and try to get to know them. Once you get4 c4 d! C3 S& G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4- n* B8 I1 ~# [6 G1 k
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
$ h k3 K/ L; C2 Z; Q% ^- Obumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
: s4 v3 }# Y* }+ O% Y4 O4 O) ^email.
1 Q9 c! X$ m1 T3 kFor more helpful info about dealing with affiliate managers, check out:6 i0 k1 O" j, M+ L! F7 b
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
: u9 M* Z1 Z, X9 r8 K! I% _8 \http://www.mrgreen.am/affiliate- ... iate-managers-want/1 \4 D3 b5 H% V$ C" E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5. v) }! I& `+ V" \* G9 n" f
Set Up Web Hosting' Z" ]3 R/ j0 H
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
0 Q2 ^2 \0 s" _$ z& k7 W/ ?about internet hosting. In general, you get what you pay for with hosting. When you use a shared' Y1 N$ p/ T5 w; ]) M8 s2 X
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
: h$ {- w. M& Q O5 nwhoever else is on the same server as you.
- @* o1 X: F7 c: aSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
6 F/ S5 F# v# i0 w% I/ Ienough that the visitor can't close the window before your pop up is even shown. You have about 36 D; W) p( L5 T4 M
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.' s0 n8 G$ M2 j5 w* g5 t# `
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a+ g2 p- H+ B: o
house full of roommates (hosting customers).
8 Y) I! t/ }7 gIn shared hosting, this is like having roommates where everyone has no specific designated area inside" T3 A6 w! W& q$ `% U1 B) U
the fridge where they are supposed to put their food. Everyone just jams their food in however it will: H t0 w" `: j. `1 i9 {0 E
fit.3 }1 V3 U3 G$ g. O7 w( |
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than7 W5 [# r' M, \+ r* D+ A
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
* V3 k1 J& }) d4 {their food. Everyone else's food in the house has less space to take advantage of.1 H3 c: T$ x7 k' ^; p
If you have less server resources to take advantage of, your ability to serve popups will slow down. For3 {4 T3 H% `6 f
any type of hosting this is a bad thing, and especially while running PPV traffic.1 W1 x9 w! ]- u2 M ~
In the case of a virtual private server (VPS), everyone in the house has their own designated space
% Y% a& e6 A/ w3 s7 l5 Jinside the fridge to put their food, and other roommates can't come into that space. The server is3 d! x. I& L* Y
partitioned, so that each customer can only use a specific amount of resources at any given time.
: f4 T D7 F% N Z' y$ Y9 PA dedicated server would be like having the whole fridge to yourself. All of the server's resources9 A& T+ Y+ D% c7 e1 [- }; {- {3 ~% Q# @
belong to you and no one else can use up those resources. This makes it possible to serve much more
, l$ A3 @, }" R/ \) _, Dtraffic, faster.1 _! h* u3 E A N- l+ m
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.& J( ~0 j. J$ v, g3 A
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is' ]6 M8 @. v- N5 n, k6 p
here:" Q: Z4 n0 u+ u
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-; U7 Y4 v, e' v* j% ~5 V* u6 c `
VPS&highlight=hosting
) ~, e: S3 x9 X8 Z7 N cDedicated-Hosting-vs Shared-Hosting
& r0 @( Z7 M! l, _+ N e- u9 hhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
0 ?9 S6 l: |$ S* M4 l% vHosting...Your-thoughts
9 S5 T+ v! } r$ @ j4 Y, T; `4 ^+ W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 60 E, K J- D1 a% h
Hosting Providers for PPV
: {3 x- J% p. xBeyond Hosting! a: E% ]# h# U A9 z( K- J
http://beyondhosting.net/8 ?8 A. ~- n& `1 ~/ S7 W; h7 s
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
# N: @" C( }) I" wreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
9 L$ u+ r0 T# [+ u4 D, N. adirect linking with PPV. Also, these guys provide great support.0 M+ ^3 O& Y+ F7 ?: q& E
Prosper202 Optimized Hosting4 M. O) _$ R# w3 M( N( P0 d
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
. x' j) \' k0 Q% UCPVLab Optimized Hosting' W& R" @3 N5 E6 T% O- I1 N% |8 P
http://beyondhosting.net/CPVLab-Hosting/
& @: [3 O! K8 k2 Z z: b6 QDomain Names for PPV1 t/ F1 H% Q5 [: y1 Q! y# A" @
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
9 A4 o. M3 ?/ T' _2 Q/ `where you're going to host your tracking software and your landing pages if you decide to make them.9 K" R0 d$ {$ J; F0 ]
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
' F2 f+ [# O$ {8 {bland one is fine to start with, to host both your landing pages and tracking software. The .com,
' V# J1 P. Y2 d9 H* i, r: H.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
' q$ n/ R. P! }: H7 r6 {term or build a whole website.
: O0 ]% l7 R RAfter you buy hosting, a domain and get those all attached to each other, the next step is to install& [1 D) o/ z, H# q6 | I% Z: C
tracking software on your domain. This is really important, because it is necessary to track your) ?: B; Q* x: x; m" X" s) ~1 ^
conversions down to keyword level so that you can optimize your campaigns. Without proper! }4 Y0 j. [% A. P; {/ o7 K' z
tracking, it is impossible to know what is working and what isn't.4 _; B& A$ j3 w2 l: O: Y9 P8 D
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software& u/ M. ^" M( X- U5 g
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
3 u- ]$ O# ^0 C2 {Prosper202
! }, Y( N5 z7 k& g5 bhttp://prosper.tracking202.com/apps/
+ j/ r$ X4 z! J+ N7 hCPV Lab8 Y0 o( |- ?- T
http://cpvlab.com/; f- |, y5 d$ o( f% ]$ B; z7 D
CPVLab Help Videos/ r" t$ k% g2 Z% {8 H) F) |
http://ppvlab.com/oweiw/oiurw/vdm.htm
2 ?0 l; Y3 r6 mAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an8 g+ y9 `- K9 m4 N7 Y. x5 {% C( b
industry standard.+ X% S6 v; k0 g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7& G' m# B0 ]. K4 q9 I2 h
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from5 g& W5 R/ c: b. c. v' D2 x$ J
good support if you have problems with your installation.
8 @' @) V/ I$ j' w6 J2 |# dTracking 202$ ^& Y9 q$ }$ H3 k; r8 T2 I) Y
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
4 m' Z# v1 d8 D$ c* F! B$ S9 Rcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
. }+ c/ l, j6 F! B1 tarea.8 f9 J1 K6 c$ j# o4 V/ v$ a: G
If you choose this option, keep in mind that your tracking software, one of the most important parts of- s) c) l1 i; g/ L8 j2 ]" Y; @- l
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
% C+ b/ i* e) j) w" U- Ainterface, and their hosting.% q1 u( F' v! F; y7 }1 w. }
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords! R; Q M$ Q |7 B% N7 Z, r3 t
and targets which you are bidding on. Leaving this up to chance in order to save money could
* K) g. z- J, [3 _1 J/ P B( ppotentially leave you open to huge risk if someone else caught on to what offer and keywords you
0 N* r6 v6 c/ Swere using.
: `# I, @% N3 B2 I4 MChoose An Offer6 F w" {3 |2 Y3 I. d7 U3 D
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to. T2 V% _4 D+ Q0 g
Lesson on Offer Selection) V% \% \7 o5 I* ?( N% V' q
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
# x' D+ P; q: G1 l# FIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
9 M Z- g( [ C s' K# e& v* U( {. oTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using3 q& f2 ?' J" E
LeadImpact as the traffic source.0 F9 U# \2 e4 c! L) m, B9 H
Now the best way to learn how to put all of this together is to just get started. For some variation in
/ C8 j+ y% ^' c. Fthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
% Y$ I) B6 O, x: i- R2 ecampaign.% V$ l/ s; q" T, c0 n; n: {
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first* }( I( V" ^: ?" x7 F! z
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says; `" V1 s1 e/ w
that all traffic is accepted.* o' o* l5 w( U$ |
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.% B+ `/ `+ X& @9 f7 y" a3 a
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
+ c/ v! }& k+ }: _get creatives like banners or images specifically for the offer.
" A2 I$ }7 c6 F( ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
, L7 L+ M9 Z3 D8 k- mBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
8 q2 t! s" }$ f( @+ h* etrack my keywords. Without doing this, it isn't possible to see what's converting.# \2 K5 \5 {, `3 p( N) A- w6 V: R
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:- f* O% k+ u0 l$ p$ ~9 v! m' a% i& D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
: O* Q$ t& j' kIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the( u/ x6 ?# z% G' G+ G# @
bottom of the page:- i* s2 d {* c8 b2 ?) d
Next, I have to cut and paste this pixel into my offer at Ads4Dough.* L6 g/ p: b# [# ^% `
Click on the offer → pixels → Add a new pixel and this comes up: f" X& e% g& ]4 x: W% k+ T
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL) T O- Y2 k4 w. U
from your software into the box that says 'Enter URL of image to load'.1 I" w% |2 p) }$ r3 F0 r
Once you do this, it should look like this:
3 L$ @6 J. a6 L3 d: E8 v5 Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10; W$ w' O1 t' P2 k( w
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
+ v7 x( [0 c, j4 `/ mNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either, v8 ]7 c' H6 D% V" [: v/ T0 r& n
Prosper or CPVLab.
2 p* g0 C+ Y& A& }& m% A P5 M; i2 V$ Z$ }: w' ]3 N8 j9 R
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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