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PPV GUIDE [PPV新手入门][28页]' t5 I& ?2 w# N0 N
详细的请下载电子书！
) D0 o6 _) M# X4 d' Z% f. V: ^" Z
/ M6 T8 ]2 }) u9 P+ fNewbie Guide* [* e. b' j; X* h+ d7 `- U+ |6 k
PPVPlaybook.com) j% B& P3 W9 M% e0 e6 L @
Tracy Shaffer* R- }: ?) R# J% [ i
David Ford
" z( P# n5 E, j0 V3 D8 i. _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1% I7 r; B' F2 U/ K% F- _
Getting Your Mind Right to Start Affiliate Marketing1 \. z$ B" e/ b+ _. h$ M
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an5 `" N! K/ L0 H8 x, r
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where- Q( W9 V* P y2 y1 r% }
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing4 C: ^$ U; n5 B/ r% I3 i) C
with any success, these claims are laughable and far from the truth.
8 Y; H1 J: b" _Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
) I# J6 _6 s G5 i/ e# \flow management. The main benefits are the low barrier to entry compared to other businesses, and. ]( B& g4 i/ q* I
the ability for a marketer to be a one person shop and make an incredible amount of money with low' x9 `9 U5 [3 u) w& R3 h, d$ K
overhead.8 M# n: G, X+ M- |3 m- f* D3 [
The winners in this business are the ones with persistence when nothing works, who know there's3 N+ k/ u/ V! c% `( I n5 `( J q
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
/ W' ~3 m: m* D @, G T* |/ _; LThe cold hard reality is this: virtually everything in the space is changeable, what worked today can+ u: P2 B; J$ |+ e1 U. Q
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
! L% K; Y; [; A9 kMost of these things happen suddenly and without warning, and they all contribute to the amazing y+ K, l% {9 h7 X! n; a/ ~0 _
learning experience available to anyone with a few hundred bucks and the ability to open an
6 A7 i2 W8 w Iadvertising account.* w: f% E: o% y) [7 E
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
- V1 b6 |2 I2 }2 m/ s8 }where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
6 j u- |3 }% o1 Z: cmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
8 ^$ ~( J3 a8 u3 U0 {$ V# ^6 ?trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.- u" K6 a5 E& Q* f7 t6 U
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you1 G% J3 H1 U8 o
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
5 ~8 K. P7 J v& p' Kstarted building.
2 `& P$ w; s; Z+ C2 l& h; _8 iThings you need to get started:5 V4 R, y) Q, i' ] ^
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
2 T) O. m. A! ]# Z2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)9 Y" k/ L1 g6 z
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
- q) l: G4 B% I0 Z4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)7 i U6 d6 S4 ]
This guide describes from start to finish, how to get started in affiliate marketing by running traffic8 G) u/ A$ Y8 A4 {2 T
with PPV.& L w( W& b$ p W t7 U' s/ Y' l
Basic Getting Started Definitions0 i! A5 k$ W2 z3 a+ S
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
$ c; c" \4 F$ _% Jaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
4 e' _" Y5 x" c$ |5 Q2 w+ i5 g/ X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
; ^3 @! W( f5 H- {: ytypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).$ @ l( F+ G/ I
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate! a% `" P+ a1 k& C& I* F- R
receives a commission on that product. An example would be the Amazon.com Associates program,4 N W7 j. P& i% |" @
Comission Junction or Clickbank.9 T) n/ A; H# T% C
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
' C2 ^8 J2 n# h0 G1 h/ Nan action like filling out a form, submitting their email address, signing up for a service or sometimes
$ X7 D8 I- d8 tbuying a product. An example would be Ads4Dough or Neverblue.
% o7 T% s) L4 ?" g4 k$ m4 P) ]- cAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
9 Y# ^, d% U4 C9 j! _- ?/ d! X6 _account, getting the affiliate approved for offers, bumping payouts and just about everything else
/ g7 ]( Y* i! g/ n4 prelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
4 }) g# T6 J ^( Iright from the start can really help you.% z/ B4 m0 }3 i5 m
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served: k; z1 D ?. @6 b) K# f8 o
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
, J2 J$ [0 O6 d. f! B0 F% Mview, starting anywhere from .01 or .015.& ?3 [1 y; ] D6 k
In order to use this type of internet traffic, the affiliate can sign up with a number of different
8 r8 T5 \: D4 j, q& Icompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,- N. W1 V9 m4 j" v0 V# E! k1 A
MediaTraffic, and AdOn Network.$ o' k3 }: c& n( P9 W, g. |
Don't popups get blocked by pop blocker software?
$ W% y2 g! b9 ?No. Popups are served in a new browser window as if the visitor had opened the new window% z' }0 ~# U4 r5 M) G' V4 P
themselves.1 ` W3 s3 S' g0 v# ~
How many popups get served to the visitor?! _$ }* ? F# ^" m9 V9 Q( H
The number of popups served varies depending on the PPV network. Some pop more frequently+ f& H- M5 h1 e k& Z6 |8 i
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by9 L' ]& v5 K9 k1 a0 x, A0 V7 l
serving this kind of advertising, so they have to toe the line between keeping their software; M% A( F9 _2 L) E6 ` d
downloaded and still making a profit.
4 F$ V3 S' H3 u/ J* M1 i! j! x3 BIsn't this type of software bad? Why would anyone keep it on their computer?; g% a- f5 ^" q" f% N( ^6 j
No, this type of software doesn't harm the user's computer., ~9 v s" T1 {- _; w
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
, J% B) x G0 V5 T0 R0 y4 T% L" @; wtoolbars or videos to place the software on their computer. The visitor keeps the software in place so) I5 B y1 x* i' e1 H
that they can continue to have access to the incentive.
( F6 I; ^& a7 |( i8 S0 d& }1 j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
/ a$ O7 m9 D# g) N) pHow to Get Accepted into a CPA Network2 q7 Q+ q6 T9 b6 [& g; m$ H
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
6 t# @" T* }* X3 p$ Vto start looking for networks is Offervault which lists offers and lets you compare payouts across
) A. R" W9 h( f: C" O h2 Qdifferent networks.. N' p4 H8 q4 D' @0 R! S
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)5 j; ^' A, S( [/ R: y; B
application and be as specific as possible about your promotion methods. Usually some time after) k+ b: ?, G8 i
receiving your application, the company will call to interview you. The phone interview is a critical( g. L1 h* D( G% E
part of the application process, and most networks will deny your application outright if they can't get j9 x& T( R# w: b2 n% e
you on the phone.5 T3 I$ H# v; P5 S! l' j
Often, the person who does your phone interview will actually become your affiliate manager after1 P) `* p% J4 Y! k# E
you get accepted, so it's a good time to put your best food forward.$ C" x8 B5 [' ? N: o5 T
You might not relish at the idea of someone grilling you about your internet marketing methods over
2 l6 f1 S1 ~$ U" \0 }! f: jthe phone, but trust me, this part is critical. Have answers in mind for the questions:
/ w$ {+ p: _( {4 ]What methods do you use to market offers?! T% d6 \% p T3 w
Do you already have a website you will be using?. W8 v8 \! Q. Y! Q4 z
How much is your advertising budget?+ P* J5 G! m; e- b& h
What other networks are you a member of?( P) S& Q' F8 V
Who are your affiliate managers at these networks?: T) Y/ ^- g- g5 ^2 k) H4 N4 S0 @
Do you use social media (Facebook, twitter, etc.) to market offers?
4 J0 C6 o$ ]" l& A+ v; _6 q& MHow much traffic can you drive?6 f& b! W8 g+ Z {3 Z4 ]7 ^! X3 H, l4 H
Do you have a personal recommendation from anyone who is already a member?
2 @) z( F4 R5 m V# x+ @$ COnce you provide satisfactory answers to these questions, the network will approve or deny your! p2 p9 M3 h) a
application. If you get denied, just keep applying or call someone on the phone and try again. Be3 u4 I+ f0 ]' E+ r
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
! y2 e' L8 s/ d0 ]for the network can be helpful.
2 O9 h& L$ S( Y' U) i! }To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
* m3 x2 }( \1 c1 o/ U+ }Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
/ n& z) J) I$ r3 Nowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
M- b. R! N' z kpeople can open a lot of doors as far as networks are concerned.5 ]: B% D/ i( e" b& S7 q% u
After You Join a CPA Network
8 n* Q# W1 p1 ^/ s6 |& COnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager# H! s1 f5 w) X5 H7 t
and make an attempt to get to know them a little bit.
, [* l8 x: Y0 c& }1 fFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
3 ~ ~) J _6 @, ~: Q: vweight in gold. Start feeling them out from the start and try to get to know them. Once you get
/ { O- E( c. Q# l) [$ H3 |: e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
2 g# p, q% j/ s! h& r2 G3 Klarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
; j4 V* w4 A* C1 E4 y8 hbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus; V& U0 B2 h' E- z$ y% w
email.; X- Q; j- C. [8 x8 C! C
For more helpful info about dealing with affiliate managers, check out:8 \& v: o+ H2 d# r: F# U: N* M
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
+ w1 Q# p7 E& P$ V. ?4 ^1 W" ^http://www.mrgreen.am/affiliate- ... iate-managers-want/
4 I" ~2 {8 Z# t L' l! j, [! q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
6 O* O: @! `# d7 R/ dSet Up Web Hosting
- X5 c/ y. f, P4 b2 gGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
; ^9 H0 F. ~* }6 \$ {9 `about internet hosting. In general, you get what you pay for with hosting. When you use a shared" e7 q4 F$ u( r, E
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with* O5 V# [# N8 _8 Y# C
whoever else is on the same server as you.
0 t: P8 l% |9 }6 g4 e$ uSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast. X$ T3 x6 t! P% g( G5 \% e
enough that the visitor can't close the window before your pop up is even shown. You have about 3# U: k; t% u" o! p; g5 o+ z
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.% A I8 y& M: \9 u
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
2 S+ f* Y* f6 }$ j( S+ [house full of roommates (hosting customers).
7 o1 C; W7 z* d$ g% l% @! g! W( u" WIn shared hosting, this is like having roommates where everyone has no specific designated area inside2 G6 o- O; \2 {! i7 a/ h- K; R+ J
the fridge where they are supposed to put their food. Everyone just jams their food in however it will) h# v* R: a+ h6 j- F2 I5 Z/ c3 Q
fit.
. k7 {/ F! [$ {; [0 oSay your roommate brings home a large turkey. They will then take up more of the refrigerator than [3 k, L# P1 E8 A; B
the rest of the roommates, by virtue of simply needing more space and resources to accommodate t7 F) c3 |3 D
their food. Everyone else's food in the house has less space to take advantage of.3 u4 s, I& b) R- D' U8 S- O! C0 M2 V
If you have less server resources to take advantage of, your ability to serve popups will slow down. For$ e6 u* f. L6 `; V7 v
any type of hosting this is a bad thing, and especially while running PPV traffic." Q: K$ K8 ]. r/ w9 t) O
In the case of a virtual private server (VPS), everyone in the house has their own designated space
* C/ s& e( G3 e1 b0 _( iinside the fridge to put their food, and other roommates can't come into that space. The server is' H9 J4 L n; n, i8 `) `/ f( X* U8 }, u
partitioned, so that each customer can only use a specific amount of resources at any given time." c4 k; \/ `, V+ N) J" y4 A6 u
A dedicated server would be like having the whole fridge to yourself. All of the server's resources% e+ L6 N. T9 B* k1 Z/ ~3 y+ h( @
belong to you and no one else can use up those resources. This makes it possible to serve much more
3 L4 D$ l D( l5 Q- Htraffic, faster.
Y- i( t {0 z7 A) yAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.* g0 o* U/ x, w9 y F: ]
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
( }6 m( L U4 D1 m& i& m+ ahere:
2 J4 o8 K2 ?* V& G& j. ]http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-6 O6 W! G5 V5 T3 \
VPS&highlight=hosting! m, Q% Q9 W3 P; V7 M$ a i- ]6 G
Dedicated-Hosting-vs Shared-Hosting) X' Y( a8 d- i
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
; ~5 r" _6 Q/ S3 D5 C9 s: pHosting...Your-thoughts
. y) U7 s2 o; B- `0 W! W- e, H, ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
) `4 u0 m- p8 P: c" {Hosting Providers for PPV
/ ]& S: O/ d! ~! cBeyond Hosting
1 N& j/ U6 [+ k$ Fhttp://beyondhosting.net/% Z- s$ R1 b1 i
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment; t* E- m! b9 e* z
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when0 X7 }" ?) A; @- {5 h" @' }/ {
direct linking with PPV. Also, these guys provide great support.' Q5 ?+ w4 F! |- m- Y! @' |5 i
Prosper202 Optimized Hosting
3 V$ x: S2 q* W% Ihttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
! p: N+ o% m# X2 h- ACPVLab Optimized Hosting
0 \4 N* q2 K3 Q2 R$ X* zhttp://beyondhosting.net/CPVLab-Hosting/
: f" @2 B, I0 D* xDomain Names for PPV: O- |$ Z" }1 N9 Y; Q8 G
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is+ g" G5 }8 i6 H
where you're going to host your tracking software and your landing pages if you decide to make them.
. _' t2 T* n, }5 b' w# d8 H6 tOftentimes people wonder if they should have a specific domain name or a generic one. One generic,' M n. O! @) U+ g. a
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
: s7 p6 A8 [ b, r8 v.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
( Y0 I) ?: ]$ Z, ^6 G* T6 J" _term or build a whole website.$ O& r6 d, J/ `0 X: P/ {6 ?
After you buy hosting, a domain and get those all attached to each other, the next step is to install
2 S+ b* o# K8 p0 m1 ?tracking software on your domain. This is really important, because it is necessary to track your8 A# l7 }! G) `2 ]( L/ u7 V* l
conversions down to keyword level so that you can optimize your campaigns. Without proper
" ^( O9 W# O* O( ftracking, it is impossible to know what is working and what isn't.
. Y; c' f6 b. U5 {/ ]& {: i1 Q- rTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
g! `9 A2 s3 {/ Gis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.; Y+ I8 F7 _$ d' q: A) g* c1 y2 \
Prosper202
, b0 j# k3 F5 ihttp://prosper.tracking202.com/apps/
' b) Q- [- N: d. F1 i( V5 i/ LCPV Lab4 A( x+ g% L- N* D$ ^) c5 }0 x
http://cpvlab.com/
$ @6 j1 c* K: BCPVLab Help Videos- v$ `8 z5 g7 v" a8 M
http://ppvlab.com/oweiw/oiurw/vdm.htm
: \$ T2 I1 |* _4 c% Q& J0 r& pAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an& T- o P# z# s( D$ P' d C% Z
industry standard.& |; ?" e2 L* {+ g* Z! ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 74 B( J7 s3 b- I% G5 | Q
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
! Q* W' c# E) l1 w M! X( Y$ V9 Ugood support if you have problems with your installation.3 x n& r5 {9 n8 l3 J
Tracking 202
2 q+ C3 |7 ^% \3 j0 @1 Q5 FTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
1 p2 N( w' ~5 N# X! Bcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user! }! f, M, }: K! ^2 G$ f
area.+ v1 `$ c' H, `1 b
If you choose this option, keep in mind that your tracking software, one of the most important parts of
' U) }, a i' a" Q4 K% W+ H0 e Nyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202" L! O3 i3 j7 Y c. Q) Y. B8 g
interface, and their hosting.5 R* k. `; {3 r' j' O- S" ]" P( Z
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
6 D. d9 ]& U" m# ]4 @1 C( i5 g* k) }and targets which you are bidding on. Leaving this up to chance in order to save money could
8 L/ m$ k8 V1 W( W% H3 S1 H; Z; wpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
. X' h1 c5 D+ d; W3 Y+ ewere using.5 g) K1 Q; L: [; b
Choose An Offer; n2 F2 A( {4 n0 W- D4 O
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
7 d" N% m0 i* O7 V* m( b2 qLesson on Offer Selection
; I6 y" w$ u! fhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers6 t8 e+ G* x* `2 G
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.1 j# n/ M8 u% \$ n. R6 I" ?: D. a
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
- n1 i* O& j; e+ R& A8 FLeadImpact as the traffic source.% S* t3 Z; e+ K' k# t- A) I
Now the best way to learn how to put all of this together is to just get started. For some variation in5 }% W: U% v$ ^
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked% e) U$ V7 L1 j, |( m( ?1 U( |
campaign.1 L' L( o/ H6 o Y+ l/ f# |% e
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
+ D7 E3 L$ ]7 D) ~3 wpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
: B P6 L* X6 z- E" c( jthat all traffic is accepted.: I3 W+ u4 t& x7 J5 B+ y {4 v9 R
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
7 C9 v. Y8 h8 f4 E- ?$ E' H+ SThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can P4 B8 @; C1 K. B
get creatives like banners or images specifically for the offer.
, u6 u2 Y, b5 t! ?! {5 U3 t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8) d6 b6 q' _. X2 R5 I3 g
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
$ E2 Z$ W. b0 t2 htrack my keywords. Without doing this, it isn't possible to see what's converting." \; n& L: v9 T
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
' I5 T8 q% ^0 h; `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
3 Z, a2 O: q! K% {% J: ^" F7 DIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
+ ~8 Q- ?: U6 B! x9 I! n Ubottom of the page:
; A7 Q( A+ j0 B7 q( ~) q: }) ^Next, I have to cut and paste this pixel into my offer at Ads4Dough.
& z; I1 p& X9 R7 ?Click on the offer → pixels → Add a new pixel and this comes up:/ c1 \9 Y9 d6 O; ]/ S% s
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
$ G/ a4 D7 ^4 M& \' tfrom your software into the box that says 'Enter URL of image to load'.
, X+ c$ B6 W( g9 cOnce you do this, it should look like this:
) v" w; y$ h0 \' h( y2 O. G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
* `. t8 b! c7 E: tClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:; t( _" h$ _) r! ^
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
" ~; J5 k. _2 w* GProsper or CPVLab.
u; s, N" G6 P# m4 m. \; h) h0 l8 `8 E
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发表于 2012-12-27 18:47:17
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