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PPV GUIDE [PPV新手入门][28页]
) N; V0 m3 ]5 x# d. J$ t详细的请下载电子书！
# {5 D( q7 [( {: \$ f4 D' ]7 t
: u% a7 ^+ T. A- w; _. c6 m1 c5 A" o# D0 k
Newbie Guide
; q4 Y! E/ L5 \- Q( SPPVPlaybook.com
' k8 `% `- l+ b1 M/ ]$ P0 \9 ?/ WTracy Shaffer
% [4 X* K' P' ?: k" f2 A/ Z9 a* VDavid Ford
; { h; J5 E6 @( }* E+ E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 17 T* m2 q- a! Q! I
Getting Your Mind Right to Start Affiliate Marketing
0 Z! V! j' s" J9 ]+ C" K" E, dThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an5 B2 h3 w, x8 f7 l2 t
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
& k0 r. t4 F, _* Eyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing2 A9 l1 ] m8 _0 D, W( `
with any success, these claims are laughable and far from the truth.
, M+ I* L/ a3 B% A }, w7 G) jAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
* I8 k' F0 j/ j& c( @& g, V# ^flow management. The main benefits are the low barrier to entry compared to other businesses, and
6 x5 L( }2 U( O ?the ability for a marketer to be a one person shop and make an incredible amount of money with low
. a* v) }& C6 V$ t( Boverhead., ]6 r& `8 z! `6 O! V" a
The winners in this business are the ones with persistence when nothing works, who know there's/ S1 \7 B- u i) d1 [: \
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.+ x+ G9 {+ }4 C0 l5 W( `
The cold hard reality is this: virtually everything in the space is changeable, what worked today can0 [ j: s4 F" g6 y. O3 R
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
. } X- F7 c4 b/ W, l9 w+ sMost of these things happen suddenly and without warning, and they all contribute to the amazing
: u9 e2 p0 g3 O' V3 klearning experience available to anyone with a few hundred bucks and the ability to open an
% F( \9 s. c1 p& J1 [- v) gadvertising account.
1 {) ^5 c8 ^" _ ]8 H) \, h7 @Your competitors are willing to work at this around the clock. This isn't a push button, instant business. Z+ m* A7 h# I' H3 B" ^7 y
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
/ v3 |+ g! U" M3 O: t% }. ?# {8 umarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
1 u1 @. g& b3 e8 ~, G9 p, O9 Atrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.- Z( w9 B8 e' I8 D0 _
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
* X6 Z+ q: x( dstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
/ p( ^9 x$ D, W }, I7 w+ S; Istarted building.
! K$ M1 _/ W4 J! ^7 y8 A7 g0 aThings you need to get started:9 j: D8 f7 L9 N' J+ J
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
; L \/ U2 Z: i I6 b2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue). I2 G0 c) \% ], m0 F
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic): e7 U9 x% r9 H7 B
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
; M5 d4 c5 m O2 ZThis guide describes from start to finish, how to get started in affiliate marketing by running traffic& ~* S6 U# i, Q# o
with PPV.* i) s- {) C8 [% m" E- M* F
Basic Getting Started Definitions& I) D! L4 |7 M% N8 l
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
4 q5 [% Q: ]0 s$ i% \: Vaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
$ k0 P, W' I' N% O8 |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
& H! }8 P# y" K" H* B5 u2 I! Ntypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
$ B7 e9 M0 ^& m0 F6 i. u* [' ZCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate2 L8 g# S0 d0 D: ]3 N P& J& I9 X
receives a commission on that product. An example would be the Amazon.com Associates program,, Q4 J1 y9 @' `$ t$ p; ^+ `
Comission Junction or Clickbank.
$ Q, E5 T; M( BCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes+ L6 `* V# F- V9 @- ~( _
an action like filling out a form, submitting their email address, signing up for a service or sometimes( Z2 k0 V3 G$ i3 y/ M+ H
buying a product. An example would be Ads4Dough or Neverblue.) n. E0 X# a$ C. J; b- P. J
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's4 j% ]1 M p) d( f9 G; a
account, getting the affiliate approved for offers, bumping payouts and just about everything else' @2 o% W, Y2 v( r
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
. Z$ U5 s; H/ W) N& a+ W: s1 ?right from the start can really help you.
7 W0 U( D5 `7 q1 lPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served% F! W9 G: `4 T& v |
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per$ V. Z o3 D2 w+ |' Y5 P
view, starting anywhere from .01 or .015.
( d7 H C& J$ d+ s' Y0 y8 KIn order to use this type of internet traffic, the affiliate can sign up with a number of different4 A. k& m& J: i/ C5 s( _, R) p
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
8 S2 W4 T* ^2 E6 yMediaTraffic, and AdOn Network.
& u: d! V& v8 [+ B( W6 ~& ODon't popups get blocked by pop blocker software?$ G+ ^. E9 F7 ]$ K) [/ J: p8 h
No. Popups are served in a new browser window as if the visitor had opened the new window
$ u8 C f) b1 v* ~7 {themselves.; `% Z! Q+ Z3 i# S) U
How many popups get served to the visitor?
1 n) V# H- E. X4 P0 ZThe number of popups served varies depending on the PPV network. Some pop more frequently4 ^+ J8 N. ^- [ g" ]# R* N
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by4 y$ m3 T' w0 [: Z
serving this kind of advertising, so they have to toe the line between keeping their software
; s% K6 r x2 K/ S# Sdownloaded and still making a profit.
7 i" s6 a' ?, X5 D: bIsn't this type of software bad? Why would anyone keep it on their computer?
. {& _8 S/ d L4 s3 G5 m, iNo, this type of software doesn't harm the user's computer.
6 B7 N! _. G* ~' V& i; z# B3 lCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,* d" { F- t* p8 a. s; Z4 b
toolbars or videos to place the software on their computer. The visitor keeps the software in place so" c2 Z3 W8 y7 k; F9 s
that they can continue to have access to the incentive.5 K+ ?7 Y: d5 d- b; E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
9 Z9 {4 ^. [" y! L K8 gHow to Get Accepted into a CPA Network2 m2 T! D$ u- X: V- E- }
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place9 J8 y& ~! h7 L9 t X
to start looking for networks is Offervault which lists offers and lets you compare payouts across
0 v( P4 Q1 \8 {+ n) c' a" w1 b% Qdifferent networks.1 u( f9 @' S! j4 T( k# o+ }
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)2 K" p! V" \+ ^; ]5 Z
application and be as specific as possible about your promotion methods. Usually some time after- t; y! Y/ X, _ o. A5 o
receiving your application, the company will call to interview you. The phone interview is a critical! s0 C- M2 n& T% Q( |/ A+ N% m
part of the application process, and most networks will deny your application outright if they can't get
! U2 F& w5 r; ~* @/ |, B+ xyou on the phone.( @$ w* o; c) @, c5 d9 k. Q
Often, the person who does your phone interview will actually become your affiliate manager after' N+ h$ b8 U' q/ ]: A- f
you get accepted, so it's a good time to put your best food forward.) a- o2 _5 {( v! k( y. t
You might not relish at the idea of someone grilling you about your internet marketing methods over
7 t8 @1 d5 v$ z$ i. C2 Ythe phone, but trust me, this part is critical. Have answers in mind for the questions:
/ R! ?& S9 X5 P# tWhat methods do you use to market offers?+ y$ |( d% X( B8 g" V) O' t3 v
Do you already have a website you will be using?7 y+ d9 h+ x' o+ W
How much is your advertising budget?
: E4 j5 H! B* V& ~, w( jWhat other networks are you a member of?6 p1 A8 a0 R- Z1 \
Who are your affiliate managers at these networks?0 N8 V6 [' L ^* ]
Do you use social media (Facebook, twitter, etc.) to market offers?0 V* y8 b! {/ ?, b1 a2 t8 ~
How much traffic can you drive?' g. w- e" M' C9 Z. q; i; A
Do you have a personal recommendation from anyone who is already a member?+ {1 z3 a. ~& q
Once you provide satisfactory answers to these questions, the network will approve or deny your! S& j1 }, Y- T a6 a
application. If you get denied, just keep applying or call someone on the phone and try again. Be$ [% J) W0 W1 f5 {
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
. W7 h0 ~7 v4 P, X# F- s% }* p w0 Y2 @0 zfor the network can be helpful.7 F' y- K3 Q& z* b _
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
9 k% U( X4 {* [5 y& V0 i1 X3 B5 y; `, xSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
+ ?. v; ~1 b) H5 K- Howners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know4 Q! i& D) p( e4 ?$ l; y
people can open a lot of doors as far as networks are concerned.7 B7 d) E$ H8 F
After You Join a CPA Network
9 O* O" U: b* Q. ~: ^" O7 d3 u4 n7 FOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
) M7 Y" ~6 P( D3 f) U+ Q6 r, J# c$ oand make an attempt to get to know them a little bit.( o$ S& R( [( D& U9 d& b: b
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
) o; }$ P+ k0 H8 U' e% F( Yweight in gold. Start feeling them out from the start and try to get to know them. Once you get' k$ S" i o9 |+ }6 H9 T+ |) ^: \9 v* j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 40 c) Y( y0 H5 b' z; _* K7 f
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
) z) ?4 X# R0 Ybumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
6 ], p- L7 |- @) @- V0 q. @email.) ^' Z2 F+ n+ F# G( v( c
For more helpful info about dealing with affiliate managers, check out:
( i$ ^0 X# g& W, [$ ehttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
' B6 s, b' ^3 S4 ]http://www.mrgreen.am/affiliate- ... iate-managers-want/# h0 t5 x& I! E( P6 g2 W [7 \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
/ c9 @' o5 F$ a$ e _1 }* ^Set Up Web Hosting- W, \/ _( o, T. D, J' v
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
3 [6 C8 v' r6 W0 @' {! q5 Vabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
" z& y. x& t, \ D2 [" t7 _' {host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
/ O, E! i1 @+ T2 T% l6 K+ Gwhoever else is on the same server as you." B3 W1 K/ L5 u/ P, _: Z" t) ?
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast3 ^' O$ ~- }, j- I+ w+ R _
enough that the visitor can't close the window before your pop up is even shown. You have about 3: g: F4 V! l# D s* J
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
- |9 L- N n1 V) @+ E, E aTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a. ^; W' C0 n( a6 {5 n
house full of roommates (hosting customers).
6 N! Y1 }) B, f5 s& [In shared hosting, this is like having roommates where everyone has no specific designated area inside
/ _$ G) y# q. B' fthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
, \' R* M. M; y r1 x( sfit.5 V5 w p9 W; v6 g3 x& V2 P
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than* a7 n5 l. M0 A- A
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
+ l Z& K% f* I, n; G# ttheir food. Everyone else's food in the house has less space to take advantage of.
1 C Q1 d0 w/ `3 [2 i( ]1 i0 FIf you have less server resources to take advantage of, your ability to serve popups will slow down. For/ l# |+ ]( t1 C. X. Q% Y
any type of hosting this is a bad thing, and especially while running PPV traffic.) @ J5 e- a, k* w
In the case of a virtual private server (VPS), everyone in the house has their own designated space
' t9 @) L+ Z1 ?& ^* g+ R8 a3 ^inside the fridge to put their food, and other roommates can't come into that space. The server is! Y2 y% w- U$ ]7 L% u# M$ n- w
partitioned, so that each customer can only use a specific amount of resources at any given time.
1 K. {1 ?% ~7 X2 l6 b$ g6 ?A dedicated server would be like having the whole fridge to yourself. All of the server's resources+ T# G- _4 H! B
belong to you and no one else can use up those resources. This makes it possible to serve much more# H! q' R" c" g
traffic, faster.
, }4 G6 U) I( ]0 F- {# KAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
, L$ z' e4 e# Z4 U; l! u; Q8 AAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
) R& }, {8 F* q* E, a% Zhere:
: t1 Z& v p1 ?" D7 a% Dhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
* [, q& K& m( M& A- Y) M, d9 |VPS&highlight=hosting7 g/ m2 r9 g: T: h' N
Dedicated-Hosting-vs Shared-Hosting
; K2 U5 k3 v; [4 C4 P. ?" `8 Q5 khttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
C ~- e1 S5 W3 QHosting...Your-thoughts8 X3 b& z/ d- V9 S0 o6 O6 e* t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
# q6 ? U: y( LHosting Providers for PPV+ C, q5 E! d8 @. D$ ?
Beyond Hosting: N' K0 v6 q8 q# J. K5 H
http://beyondhosting.net/3 ~2 z/ S2 v" R3 n9 t! V2 w
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
, k q) w, k( g" Ereceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when# e9 B% {/ M2 k
direct linking with PPV. Also, these guys provide great support.) L3 Y+ B# }( t
Prosper202 Optimized Hosting
! g# I, T$ Z% b+ f2 M& ahttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/6 [/ j6 d0 [4 F/ W$ S1 R; F0 Q
CPVLab Optimized Hosting, P3 ]6 `; o& l6 C7 n1 \" T% N W
http://beyondhosting.net/CPVLab-Hosting/# @& h r# y3 J$ o7 z. G
Domain Names for PPV
4 u, p. [9 d% v) q- j$ W2 A9 |Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
1 M# M* t6 T' v, k6 awhere you're going to host your tracking software and your landing pages if you decide to make them.
- S) `9 F& y/ p# N8 O1 G6 xOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
" I: L2 P7 p6 p9 v( w# A* q) abland one is fine to start with, to host both your landing pages and tracking software. The .com,
6 l6 S- v/ n; x) o.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a+ F1 e: O/ N3 N3 @' A7 P$ `7 |
term or build a whole website.
- J* _ J, ]6 C- q: p7 z# x( nAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
4 `% m- |2 G, x& otracking software on your domain. This is really important, because it is necessary to track your* Z! J( A* o' P9 H$ }$ s- h( I
conversions down to keyword level so that you can optimize your campaigns. Without proper: q) I! B5 ~4 u* m( z) R
tracking, it is impossible to know what is working and what isn't.
) z( x3 S; n) v! T0 b' Q/ G' sTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software1 A8 F$ T. X2 Q+ `5 [ |6 ], t) s
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
- e2 O% o% N" g1 P4 R6 t$ I# ~Prosper202
9 Z9 w( }& F5 X$ i9 M4 v) z0 S5 chttp://prosper.tracking202.com/apps/. J/ z( |$ N8 B0 |" b2 t
CPV Lab& U, n2 L3 l+ N6 q3 X
http://cpvlab.com/9 `/ r' V( h( Y
CPVLab Help Videos# ^# _- s# g K" E( ^+ D
http://ppvlab.com/oweiw/oiurw/vdm.htm7 \$ z, ]% @/ q$ |7 @' ?
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an* y$ X6 X- M4 B; ^* z7 k
industry standard.; z9 P. Y8 i' J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
: ]+ ~6 u! m# d u2 _8 Z) `) J, bCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from) A$ E3 b1 _, M
good support if you have problems with your installation.3 s2 G6 C* c0 m% d. |) [- _: Y
Tracking 202 ^4 n9 z8 B0 J& a9 N g% }) b1 i
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
$ u! j* w" [/ B0 X: E g# ?, y5 j3 Hcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
- l" a5 j" @: B4 @3 Larea.
' v9 e2 Z) Q- z9 B9 a! O; lIf you choose this option, keep in mind that your tracking software, one of the most important parts of6 j) U1 g3 z3 A4 K
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
9 h5 ~1 G1 s8 y( U0 E8 z; S' cinterface, and their hosting.
" Y3 {- L0 M2 ?Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
. O( ~9 y! l! Vand targets which you are bidding on. Leaving this up to chance in order to save money could7 B7 Z* C+ ?2 I, f* a6 C; K2 r
potentially leave you open to huge risk if someone else caught on to what offer and keywords you0 b/ m$ p2 x8 P, Z- A9 i( n; K8 C
were using.
) ?' n5 }# S: {1 |% c, ^Choose An Offer% P. Z8 Y$ R% Q/ u8 ?
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.& p7 S' L1 f K! h" G5 G
Lesson on Offer Selection2 w$ B# ~3 ~: t& O
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
# |5 S1 U% g H4 f+ }7 u$ h5 Y/ l8 rIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.' Y: t8 r8 h2 G& e& ?
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
" E& a0 \+ u, n" b0 k# d2 H: L0 }# yLeadImpact as the traffic source.; P6 e( v# M5 C/ `3 J! _# l
Now the best way to learn how to put all of this together is to just get started. For some variation in
8 v. t: m5 W7 J/ k, @) o2 }the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked/ ], p( b3 N6 p& D1 Z9 e5 w2 K4 b
campaign.5 I/ O8 |" B1 E7 Q& E5 h
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first" g4 M1 B' S6 |
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
+ p O7 x" ?: Lthat all traffic is accepted./ s/ ?( u6 v& Y+ |
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
! H9 v+ A; P4 n3 Q9 |; }' `( r7 `0 y3 eThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
& r/ \6 T; w% cget creatives like banners or images specifically for the offer.6 [5 p$ S4 Q) q% c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8* e9 E" w& d U& l/ a
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
e4 S) ]* s( Z# Z. Utrack my keywords. Without doing this, it isn't possible to see what's converting.
s+ X, C$ F X! v" G9 O& sIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:3 L% Z. A+ L0 i$ D+ d- p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 90 i$ W* m, \' {( G. K- Z8 F {
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the! }9 V# }* I6 j) y$ w) N
bottom of the page:& _1 F J9 [- R2 _- |- G
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
; d1 z. T& C+ _9 P; UClick on the offer → pixels → Add a new pixel and this comes up:( }& [ Z! Y- L0 D4 a+ P
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
$ K& O- R( s0 c# ?1 Ifrom your software into the box that says 'Enter URL of image to load'.' R. s( i6 l5 W- d
Once you do this, it should look like this:
6 z( a8 `; w9 ~# S1 Y3 d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10) {) E( n, M& z6 E. f# S5 z! t
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
2 i3 b% ^; p# S4 _9 \Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either* C& c( s; v; I
Prosper or CPVLab.( `0 M7 q9 ]7 P
5 t1 l6 G7 R: i$ _7 K |
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发表于 2012-12-27 18:47:17
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