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PPV GUIDE [PPV新手入门][28页]
# |- E( }$ `) G# _" z& P详细的请下载电子书！! K7 d& E& C# t" d1 D: T' e
5 \5 \4 J1 z7 n: b. A- j8 y$ X
; W( b* a( {- _0 H2 ENewbie Guide
+ y# S- F# l! u/ A$ r$ FPPVPlaybook.com, y/ u, `/ d9 c7 Y" g
Tracy Shaffer
- X3 Z) [0 s8 U4 @David Ford
, _0 P% t8 P* J- i( v0 W* F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
6 Y4 V7 Q: N. O7 m; J% X+ b: Z% pGetting Your Mind Right to Start Affiliate Marketing" U$ y) K: k7 ^8 J2 y, E2 C; `. O
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
: i6 N& c5 k% H" d% o X- Kever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
# ^: Q8 p! u* Y) Z! c Zyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing9 c1 w& m4 a- V+ z; P! } M) s
with any success, these claims are laughable and far from the truth.
* s: [! e+ t. o( Z8 SAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash: z p3 x! p" U+ e: Z9 c o" M
flow management. The main benefits are the low barrier to entry compared to other businesses, and" {& ?5 n5 o1 b9 Y- N* }' \
the ability for a marketer to be a one person shop and make an incredible amount of money with low
& N6 h2 [# F. g8 X7 ^# Xoverhead.
. `( n- F- \6 {! c/ V3 eThe winners in this business are the ones with persistence when nothing works, who know there's
4 T+ {# t+ n, U4 Splenty of money to be made and just keep at it, who can fail over and over and still build campaigns.4 e i* f0 h% h2 N) @$ F6 M7 b
The cold hard reality is this: virtually everything in the space is changeable, what worked today can A" R# @; C, _4 H u: G
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
- c. \9 X* e, ^" b6 n, ?$ lMost of these things happen suddenly and without warning, and they all contribute to the amazing
t- o# d- \ R! L5 L/ g3 i6 p. N; klearning experience available to anyone with a few hundred bucks and the ability to open an5 e2 x4 @# K0 ~; \4 ?
advertising account.7 w4 d1 L0 B; L0 J* m% Q, z; p0 g
Your competitors are willing to work at this around the clock. This isn't a push button, instant business7 W- f2 _ Q0 f d4 c+ Z p" N$ O
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
/ i+ T! n* k, p% n8 W5 Emarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
1 R. e" {% a( c6 e: `trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.6 H9 {3 U% v2 e: j0 h- ~0 J8 ^
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
9 m9 v6 H/ V! f& ]started building PPV campaigns right away from start to finish. With that said, time to jump in and get
9 Z) v X5 e9 X6 U E3 N7 v0 lstarted building.: u- l% ~3 i6 u6 E6 s& b# R- z1 q9 ~
Things you need to get started:
6 E$ R, f0 g& q; T; t4 P l8 Z5 Y1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
6 c0 m/ ?0 f0 X5 [, ~& t, E2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
/ @! U1 Y+ ^ t3 `- X: r$ i' Q2 m3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)6 E) w+ ]0 e: f6 @/ Y. K4 \+ S; }
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab); y2 H8 B4 Z8 r; J5 H: C. S
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
9 d9 O0 F8 v6 d9 W; M) Rwith PPV.
# x) z0 M4 N, ]- iBasic Getting Started Definitions+ |( e0 s8 q) a: G2 G8 U$ ]# S
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
# ^9 c$ X" c4 O7 j; P) N! _affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
% V7 M; l4 u4 Z# a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2% ~7 H. a/ F& m! A
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
. B8 t9 p# u9 [6 b% b/ K8 }; P$ dCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
. L) `0 Z d0 N D5 vreceives a commission on that product. An example would be the Amazon.com Associates program,0 B, V# B$ }& V4 f& h& ^
Comission Junction or Clickbank.) h% o+ S. N0 {& R
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
, y2 X0 n+ d2 jan action like filling out a form, submitting their email address, signing up for a service or sometimes
% i% e& D7 Q/ V* Mbuying a product. An example would be Ads4Dough or Neverblue.# {% R: j4 n9 A# o+ l
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's, _( p% d- L, B7 N1 ~6 T/ F0 D
account, getting the affiliate approved for offers, bumping payouts and just about everything else1 I: H' v9 X9 Z+ Q
related to an affiliate's account at the network. Having a good relationship with your affiliate manager" c% H9 B L4 b6 t: e
right from the start can really help you.: e9 x' m8 `7 T/ ^/ f3 z
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served' x% y1 C: C1 p4 S9 ?
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per3 P- t' K: t& q
view, starting anywhere from .01 or .015.
4 ]) ?% K' V% r4 XIn order to use this type of internet traffic, the affiliate can sign up with a number of different
) g, B3 F* X+ a5 x F% W; }+ wcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
0 p5 H& h3 U% h9 e; ?3 ~1 h& aMediaTraffic, and AdOn Network.
& i: G- {0 J# l$ {/ q A4 v' G" [. WDon't popups get blocked by pop blocker software?- ` A: o: z: v) W
No. Popups are served in a new browser window as if the visitor had opened the new window
0 S8 d* _$ G: ?+ i+ t) t+ ythemselves.
; k. ^" Y5 `8 M( M eHow many popups get served to the visitor?
" u1 z$ S+ Y- n1 q2 TThe number of popups served varies depending on the PPV network. Some pop more frequently6 J9 @- f$ Q$ d" }/ Y
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
8 x2 h( e/ a# R4 i B% ?4 vserving this kind of advertising, so they have to toe the line between keeping their software
$ x7 M. K2 c7 H) O& `7 bdownloaded and still making a profit.
3 G' D/ Q7 v4 |. PIsn't this type of software bad? Why would anyone keep it on their computer?
( _# r a! g3 M, y( | GNo, this type of software doesn't harm the user's computer.
8 x4 ]' @# h" `9 ?3 ZCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,6 G5 e% I" o7 g2 c% c. z
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
' ]$ v- E1 ]1 {- Fthat they can continue to have access to the incentive.
0 X6 q& V1 W7 e( Y. t3 u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3* a1 h8 L% q9 ^. M1 a
How to Get Accepted into a CPA Network: w( B" `; o1 @3 @ @. C
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place9 X5 n0 }4 r* U5 r. W
to start looking for networks is Offervault which lists offers and lets you compare payouts across
) ]( \# [1 b2 l! `' S Hdifferent networks.
4 [3 L$ w( A: O' g6 a8 E' uOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
3 _2 @- _8 I$ `9 O |0 k5 G' }7 i, tapplication and be as specific as possible about your promotion methods. Usually some time after P; E3 T" l. p% f; H+ k
receiving your application, the company will call to interview you. The phone interview is a critical
& z1 J$ N' |' o5 u) E3 B; _part of the application process, and most networks will deny your application outright if they can't get, F' Y8 x" ?' W
you on the phone.- R! ~8 ?7 O# h% m
Often, the person who does your phone interview will actually become your affiliate manager after# F5 Q- Z' _0 ?7 j
you get accepted, so it's a good time to put your best food forward.
; y3 {' }& C- n' o p9 h+ JYou might not relish at the idea of someone grilling you about your internet marketing methods over
# b( U) G% R/ U8 ^2 s/ hthe phone, but trust me, this part is critical. Have answers in mind for the questions:) ]7 \4 W; k8 l+ q4 c( w8 g, W4 s
What methods do you use to market offers?* l0 R% K U& {! H
Do you already have a website you will be using?* `/ X( G1 ^) p5 K7 g" K" i
How much is your advertising budget?4 q0 \0 M+ y4 ^" L
What other networks are you a member of?
4 J$ i% z" x2 U; I9 P' a3 F) HWho are your affiliate managers at these networks?
V9 K5 E2 T3 u" R! A6 |Do you use social media (Facebook, twitter, etc.) to market offers?3 v2 E$ u+ h- L; c' q6 H% S+ ~
How much traffic can you drive?* B: H% v! S7 j
Do you have a personal recommendation from anyone who is already a member?4 G, S( d( C! \- r. G
Once you provide satisfactory answers to these questions, the network will approve or deny your& J2 G' K% C+ `
application. If you get denied, just keep applying or call someone on the phone and try again. Be
/ L: m6 Q4 z6 w" ^/ I- P2 Apersistent. Also, getting a personal recommendation from someone who is already an active affiliate6 \* |8 v. K3 N, B- ~2 Q
for the network can be helpful.! F3 \; k* X5 A; D! j
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate [% ^" ~8 j' h1 W+ a" M Q
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network4 I0 K8 \2 d S
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
! t" k! W8 Y! Y$ e$ [1 r" fpeople can open a lot of doors as far as networks are concerned.
# P; c4 K; p6 P# p" ^1 c! p/ NAfter You Join a CPA Network# f$ X$ o( M7 w
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
2 @+ B- U- ?$ P. i8 w( H/ ^and make an attempt to get to know them a little bit./ Y9 p2 u4 {, ?6 f7 B. a' I+ Q
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their/ _. z- V0 W1 ^9 A
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
# z W5 A: B) Q* q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
$ I/ W7 O/ A' u7 {/ s# V3 Hlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout: P) [$ `6 v( z5 Y+ x! K/ O# G0 t
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus, r9 N) y: E- K- D+ u2 B6 x
email.
1 F- N W- `! B& {9 LFor more helpful info about dealing with affiliate managers, check out:" Y- D4 s6 i% e" x! i
http://ppvplaybook.com/blog/musi ... -affiliate-manager/2 ]5 a. n B8 N; Q% T
http://www.mrgreen.am/affiliate- ... iate-managers-want/; f( V% M9 r: P* W& I/ P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5* A7 B- t& n( Y
Set Up Web Hosting& @# R. i# G8 V" A
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said, Y; O4 e s4 @" I& [
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
% Q: L, A6 f, V3 ]2 X |host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
. k8 q: Z' f. |2 z4 p. J3 n) Hwhoever else is on the same server as you.1 R8 Z7 J& ~ f5 s1 f P/ D
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast; a+ b/ i8 A3 {( M) \
enough that the visitor can't close the window before your pop up is even shown. You have about 3
2 z6 y( f+ x2 \, Q: \seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.4 ]3 W0 M/ y1 O8 {7 ?
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
" ^4 m9 k- y* E* Z$ ~3 e8 Qhouse full of roommates (hosting customers).
! B. v" W9 Q9 E2 j+ h' kIn shared hosting, this is like having roommates where everyone has no specific designated area inside( J/ Y c6 W' R4 w
the fridge where they are supposed to put their food. Everyone just jams their food in however it will" C* }5 Q0 e1 e, ~( T( S
fit.! s# y8 }, C! O
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than1 {( s. K6 w! ~7 {* D$ \0 K
the rest of the roommates, by virtue of simply needing more space and resources to accommodate7 F" e* u% c) X# R
their food. Everyone else's food in the house has less space to take advantage of.
8 g" H# ~2 H" P8 g+ ~If you have less server resources to take advantage of, your ability to serve popups will slow down. For( d0 i- Q. G# z, P2 @( s1 A# d
any type of hosting this is a bad thing, and especially while running PPV traffic.3 J+ Y+ F% ]# n9 p" G
In the case of a virtual private server (VPS), everyone in the house has their own designated space: C. ^3 M E. z' a* O
inside the fridge to put their food, and other roommates can't come into that space. The server is" g, H. X& `$ E9 T( ? k
partitioned, so that each customer can only use a specific amount of resources at any given time.9 ]$ y& g( S m- U& r- S; y
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
/ \! \/ r4 k" \& g! E- X }' dbelong to you and no one else can use up those resources. This makes it possible to serve much more
5 _% A5 k1 k9 T% G0 q. ]traffic, faster.
$ y8 f/ X* L3 g& aAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.) `% `- v7 z$ e0 a5 l
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
! ^: p v* ]( I Y2 [ u7 yhere:4 L( b5 r, `9 r5 n/ J/ |5 M
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
& R+ p# g8 V2 x4 x& S0 rVPS&highlight=hosting% P% h) G, k/ o' G9 n% B
Dedicated-Hosting-vs Shared-Hosting
8 \) [+ p) ~0 d& C, _' Uhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
8 x5 n+ @' A& Q+ ~0 ]) G6 n9 YHosting...Your-thoughts! I6 |8 m3 j/ i. {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
+ o7 s# i, \8 z- G/ C& H& XHosting Providers for PPV, v1 V# z# P( w$ z' w
Beyond Hosting
g1 g' x1 d2 G3 B' l x/ ghttp://beyondhosting.net/& L" G2 x. X8 O& g% u9 v2 i& K7 J
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment/ d3 Q" f5 V, s1 d+ K
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when% c4 z$ o: C7 k( _/ W
direct linking with PPV. Also, these guys provide great support.
# Q/ H. u' b; \+ m! TProsper202 Optimized Hosting
( S7 g$ l7 e2 y5 M7 _http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
4 G" f4 I' U- a' E% ^ B* N. CCPVLab Optimized Hosting
/ m5 V9 G8 S, D7 ~; Y5 r( ?http://beyondhosting.net/CPVLab-Hosting// {4 r8 p, J& A. ?
Domain Names for PPV+ T8 ` K8 m0 Z; F5 C; v: a
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is2 `+ ~( ^* p/ F, N: \$ \9 ~: z5 t
where you're going to host your tracking software and your landing pages if you decide to make them./ M# |2 f$ T1 n2 {& h3 R
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,2 ^ F: ~: n H$ y2 F# w5 r+ v
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
% m" }3 q* \% e9 P9 I/ J.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
* a" i2 Y' w, h, oterm or build a whole website.
5 c( E3 j X4 E4 AAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
$ ?/ m9 q5 b7 z. ^tracking software on your domain. This is really important, because it is necessary to track your) l- _) y( {2 T# x
conversions down to keyword level so that you can optimize your campaigns. Without proper2 X0 b) b( V! p' B9 u/ P+ `* q
tracking, it is impossible to know what is working and what isn't.
+ @+ }4 k# c; B$ v o# a8 ?To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software' L- a3 T4 J# R7 `# J3 M+ x0 C
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
) z! W( |( m2 {8 f: PProsper202$ y2 b( q7 ^2 F& Q& N
http://prosper.tracking202.com/apps/
3 o5 M3 x& Y& J* `CPV Lab
9 u# k: x5 u( C# mhttp://cpvlab.com/
+ G3 A: [" A" A, H- UCPVLab Help Videos) D( _7 B4 I2 B* G) ~6 @
http://ppvlab.com/oweiw/oiurw/vdm.htm0 f: B, B4 u$ y: o0 {) }( \) t- ]; `
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
8 y" ?- B3 C1 o' w; r2 jindustry standard.. g$ [/ q9 _0 Y7 m3 _- x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7" r3 y1 M8 Q, Q
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
5 E. o" F, Q8 B* e1 z7 q8 f" E& Egood support if you have problems with your installation.; r; h: S: [% L
Tracking 202
2 G& g4 g' ]! M- T* e2 ?( R2 _Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your2 }& D* x: e8 O2 S/ Z8 R1 V7 x
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
: o( f' f" L8 D0 t! m6 karea./ D h* Y$ t" F- E( l" q/ a( ?: j
If you choose this option, keep in mind that your tracking software, one of the most important parts of
2 C- _5 V; K8 D0 Yyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
4 q9 h6 t9 y' i @- Sinterface, and their hosting.
, P- _; L5 p) q8 p6 {4 Q! z4 S7 l! n3 i2 qAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords) |4 ^6 _9 [& c7 l3 @( d4 B1 b
and targets which you are bidding on. Leaving this up to chance in order to save money could( T& i0 k5 ^) q9 U" Z1 k
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
2 r8 A' B' N9 ^" e* Q6 C. Ywere using.9 @" ~9 h9 q, n; d
Choose An Offer$ [# O8 X8 J0 E* ]; k" L" w
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
9 L! q6 ]' w8 CLesson on Offer Selection/ j$ c% l5 e1 l X
http://www.ppvplaybook.com/forum ... on-Selecting-Offers4 l/ b4 I" p. E5 h5 J, u$ N
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
+ G/ B$ n! \8 k+ Y& A. fTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
- I6 T6 b/ Z8 \; C+ YLeadImpact as the traffic source.
" ~5 \# N U$ `1 ^$ sNow the best way to learn how to put all of this together is to just get started. For some variation in5 M- ^/ ?+ k2 I6 }5 Y
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
, m- m9 ~7 I0 _1 G ecampaign.- p: q# G! b' a( T
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first4 }7 K" J( A# i/ P1 l
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
: l' ?7 t* F) Vthat all traffic is accepted./ U2 o4 a) X6 c! g, W* @, `
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
, H, ]) g' j3 O$ jThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
) \+ v; `/ \& v; Gget creatives like banners or images specifically for the offer.- }! \$ n% b3 R) T( q- T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
1 ^& n& s& m% \ oBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
: D5 C% A+ D. Z* y3 Wtrack my keywords. Without doing this, it isn't possible to see what's converting.
% l. N! p6 }8 A+ V/ w0 pIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:3 `) e- S- x9 y& d3 X/ l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
7 x: R M& r7 t$ L L9 S# GIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the% p' o, H( {8 @9 R
bottom of the page:' W# c4 n* X* d J
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
/ e8 e; }! o r. Z7 p2 \4 B& SClick on the offer → pixels → Add a new pixel and this comes up:/ \0 u+ G9 i( l
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL/ w' \, R$ q, K: q" ?7 Q% g
from your software into the box that says 'Enter URL of image to load'.& s/ ~% U/ v ~& P: P
Once you do this, it should look like this:$ c; r# y, B }) k2 T* m& Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
$ Y9 {4 Y" v. gClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
* j3 c( d1 t$ p+ i: UNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
+ c9 R7 p2 ^' |% hProsper or CPVLab.
, `1 z1 H3 p j7 I) x
2 ^- f% H7 | }% U6 }; H2 \ |
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发表于 2012-12-27 18:47:17
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