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PPV GUIDE [PPV新手入门][28页]! V* f% q; Q9 {3 p- {. _
详细的请下载电子书！
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Newbie Guide
1 T( X0 ]: W, M) r4 w& hPPVPlaybook.com
' |- U \) W0 ?( V# Z& ATracy Shaffer Q. w- O9 _& L: E7 c6 D) T
David Ford5 v3 h, D/ C: P- b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1. V' T4 Y% o# d3 w8 d
Getting Your Mind Right to Start Affiliate Marketing' \2 D) ]( O3 p; G* z
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an1 J9 V6 ~' B6 x
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where+ s2 I/ b9 D7 c8 Y, Y
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
0 O" h$ M. d V9 n6 R0 n! o* Nwith any success, these claims are laughable and far from the truth." Y" Q b! t/ U! z: a8 s# d
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash$ Q- P6 A6 J. k* i( R8 e" K9 q
flow management. The main benefits are the low barrier to entry compared to other businesses, and
$ v: V) T& h9 C+ g7 |the ability for a marketer to be a one person shop and make an incredible amount of money with low
2 Q! d W5 H) P3 M& poverhead.: G4 B7 h% g0 i/ M( [0 {( R0 }+ H
The winners in this business are the ones with persistence when nothing works, who know there's
7 i; t: x8 l2 S. y4 m3 S) Cplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
6 J' V/ b' O" f" F3 lThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
# ^1 G; _$ s# Y. ?stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
5 |; r4 n+ F7 s1 d1 j( nMost of these things happen suddenly and without warning, and they all contribute to the amazing0 z& X6 G1 h8 B) v
learning experience available to anyone with a few hundred bucks and the ability to open an R; W0 b; D7 z5 Y0 v
advertising account.
" A6 F, E3 q7 o* p- ^! mYour competitors are willing to work at this around the clock. This isn't a push button, instant business( ]9 } X( ^( W. V9 \
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
3 n# ^ p# w" S$ I" E; H, ?- rmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
" ]" V9 y" `# dtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.: w Z8 l6 L( B- {( Z7 k* t; \
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you/ I6 E& `( P9 P; o$ f9 o/ |+ r& u
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
5 T1 o0 i4 M. |. M" q* G/ sstarted building.
# Y& o3 r: I- \5 {, ]$ U( AThings you need to get started:
& M" @' L* q: h$ X' ?- h* G: s1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
5 [1 @0 m: g4 A! Q2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
, i8 l: q! T7 ^% p3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic). I. ~; c- i. r/ q
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab), x. y' ^! Z" \* i3 U% D
This guide describes from start to finish, how to get started in affiliate marketing by running traffic+ ?7 B6 L. m) H `3 i- v
with PPV./ g. V9 p6 t) b# _) N1 d
Basic Getting Started Definitions+ m# ^' L) o5 E$ c6 h
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more" D7 D9 Y. W0 t
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main0 I( ?( V3 h8 T/ ^( A0 O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
" {3 g( q* a0 K6 d5 _( Itypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
! T2 f' }6 F$ J& j" h5 a3 fCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate2 F! O9 u7 N" P* A. B- @% x* Y
receives a commission on that product. An example would be the Amazon.com Associates program,% t, E* r3 I* l/ c! u+ x
Comission Junction or Clickbank.
, P2 ?7 P% B5 p! uCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes' g& x7 F9 B+ ~# s+ K; A
an action like filling out a form, submitting their email address, signing up for a service or sometimes
# v8 U( J0 |, [buying a product. An example would be Ads4Dough or Neverblue.# ]% }8 t; w+ x& ^* |4 g, Y) T
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's2 y" E7 ~6 L$ z) F/ `* V$ o
account, getting the affiliate approved for offers, bumping payouts and just about everything else* F! t! ~& Z v+ s1 l8 N
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
; K. P% ?4 G$ r0 y' S, y) v0 ^right from the start can really help you.
; v T1 X0 C4 fPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served: P0 u7 e6 C2 a, j! P2 _
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per# E1 L+ e$ L& [
view, starting anywhere from .01 or .015.
! |4 J# Q/ z% P" m- NIn order to use this type of internet traffic, the affiliate can sign up with a number of different, V5 t' Q! W& K+ n+ {! `# l
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
o( n8 \/ _# G* B. @8 j" FMediaTraffic, and AdOn Network.
3 F$ {5 E' i5 n- x$ X4 G1 yDon't popups get blocked by pop blocker software?! y3 [6 `) x; `' }# \+ E
No. Popups are served in a new browser window as if the visitor had opened the new window9 a! g7 Q0 G% Q. H4 F( F. U5 j
themselves./ W3 R% D$ M2 @2 K
How many popups get served to the visitor?
* y% N% q# X! B! OThe number of popups served varies depending on the PPV network. Some pop more frequently+ g4 z! U" @) K+ g9 C j
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
& t1 \, H/ {" j' j8 Z9 q8 k3 v! \serving this kind of advertising, so they have to toe the line between keeping their software
* P0 g$ F0 Y2 Y; Y8 D4 m" ydownloaded and still making a profit.
$ }& F( V& O. [2 E- T$ |Isn't this type of software bad? Why would anyone keep it on their computer?
6 F; o: v' g5 Q- V. o6 vNo, this type of software doesn't harm the user's computer.
@7 Y4 A: E2 \3 O% m4 yCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
& c7 B7 _2 V! D/ mtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
/ [; |5 ]; O6 i9 o9 _' V* Y2 `that they can continue to have access to the incentive.
6 L9 P( i: H2 E, D9 i- K* `6 a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3: T+ Z9 X2 o& }/ {0 N
How to Get Accepted into a CPA Network
$ P2 A/ k3 O2 i( ^In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
8 X" \7 g# M) ito start looking for networks is Offervault which lists offers and lets you compare payouts across" {8 B# [# S: R8 m5 n+ u3 k. o
different networks.
$ P5 U3 e/ _. P4 V D" ?/ f3 `Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
" C- e0 e) z$ {+ f! b9 X' Vapplication and be as specific as possible about your promotion methods. Usually some time after
9 T7 k3 v- H/ N$ }receiving your application, the company will call to interview you. The phone interview is a critical
/ Z: m9 J9 J* F' spart of the application process, and most networks will deny your application outright if they can't get
3 ^ f. |' R# B5 f; `# byou on the phone.! a5 z+ v6 p$ r+ {) E& B; h L9 z
Often, the person who does your phone interview will actually become your affiliate manager after
! I8 x `' P r) h1 P4 ^9 @4 @5 ayou get accepted, so it's a good time to put your best food forward.: e" q" ]8 c* m. V
You might not relish at the idea of someone grilling you about your internet marketing methods over/ o) Y( A1 c1 C7 l* |' V! U# |
the phone, but trust me, this part is critical. Have answers in mind for the questions:
1 K: ~& j9 y8 AWhat methods do you use to market offers?
5 Y2 f4 C8 [/ p6 @Do you already have a website you will be using?
0 L" _8 \8 s, T7 \# {3 IHow much is your advertising budget?
, A, q; r6 _, i! n" eWhat other networks are you a member of?- O7 O* c: |3 v0 U/ k2 U3 a
Who are your affiliate managers at these networks?
" B8 M) E! C, T. R8 n- A- rDo you use social media (Facebook, twitter, etc.) to market offers?
9 {/ j. d5 d4 O& ^6 ~How much traffic can you drive?
8 t# X7 R$ t) h8 TDo you have a personal recommendation from anyone who is already a member?: _6 J* R6 |( w9 c- _. g/ @: W; j
Once you provide satisfactory answers to these questions, the network will approve or deny your
- B- B# A/ L1 k6 D; H4 e1 e& k# w% Vapplication. If you get denied, just keep applying or call someone on the phone and try again. Be4 N2 {* h/ c& E t4 O' \0 V! I
persistent. Also, getting a personal recommendation from someone who is already an active affiliate: k4 G6 q4 Q t" {- x
for the network can be helpful.
- @/ s, z9 \, g) F0 Z. I+ W" d; ZTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
, \) E, r9 y: A; G) @$ p# TSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network1 ]7 P5 ~% G0 A% p1 X5 G
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
) q# P7 E% l. I! R" ^( g/ q5 y: q2 Mpeople can open a lot of doors as far as networks are concerned.9 y$ I! q% k" p* j" }* u2 U; {
After You Join a CPA Network
# ]& I5 u$ M* k) O% OOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager- L! q8 s- ]) V2 K; C
and make an attempt to get to know them a little bit.+ W4 ^$ N, l5 _! s0 U; P/ e& _
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
/ {' o- Z- ~6 q2 I- }$ Oweight in gold. Start feeling them out from the start and try to get to know them. Once you get& @# x; c7 F: T& e' r2 Z {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
, H$ ^6 Q+ R! D% V: y- f3 Ilarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
+ U5 S6 S b) `1 L; Z- F% J; ibumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus+ S }9 j, o5 V) O# N
email.
6 ?# u }- b" y' R+ N* L; tFor more helpful info about dealing with affiliate managers, check out:
, G" [9 l- _7 p& e' G% phttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
3 J+ s9 R- B2 Z6 o' L: C3 \8 z0 vhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
) {7 }' m4 b; m# G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
* {5 N o* W: ]2 G5 E1 `' DSet Up Web Hosting
. M8 g' V( ~+ m3 J9 X) ^Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
, W8 \$ n; f1 _( C/ k7 g kabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
; A6 W: }7 i) W6 W& t4 e4 q$ ?host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with! G2 j( {, ] b2 Z6 T) o( b6 o
whoever else is on the same server as you.( }) i/ D9 z" H9 X4 f
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast# O5 U+ I5 L7 ^* ^ `, C
enough that the visitor can't close the window before your pop up is even shown. You have about 3; i1 N2 E. V5 L; b" `
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.1 x* L: C2 t2 |" `. G! P) I
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a+ |8 Q' g0 t$ R2 G$ ~/ ~( ?) K
house full of roommates (hosting customers).3 {: a3 q+ A& R5 k) ^
In shared hosting, this is like having roommates where everyone has no specific designated area inside
0 I1 t9 H5 h" H! ]9 m7 Jthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
/ a. R2 U' I7 b; Q" j7 Vfit.5 n5 m, o" {4 A
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than- ~8 _: X9 o" W
the rest of the roommates, by virtue of simply needing more space and resources to accommodate- v6 y B( i* V, U( q
their food. Everyone else's food in the house has less space to take advantage of.
2 z7 B, j- r- j( M* p/ B) C8 OIf you have less server resources to take advantage of, your ability to serve popups will slow down. For8 J7 G6 q+ k$ q4 K8 i9 b& C
any type of hosting this is a bad thing, and especially while running PPV traffic.
5 @0 Q$ o8 D: p( v- C1 zIn the case of a virtual private server (VPS), everyone in the house has their own designated space
& d6 z; g* q0 L4 u4 [2 \inside the fridge to put their food, and other roommates can't come into that space. The server is
' s) b9 x) B) @% C# M& Y4 Spartitioned, so that each customer can only use a specific amount of resources at any given time.
6 L# P0 \( p& w. n+ s# LA dedicated server would be like having the whole fridge to yourself. All of the server's resources5 P2 h% f& w" {0 K6 Q% {0 D' [
belong to you and no one else can use up those resources. This makes it possible to serve much more1 r, p% j1 W6 u) B
traffic, faster.
* W; l% u- G% `9 M" L; w6 T& |At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.* Q+ T2 C6 Y, _" j+ e g
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
& R1 S7 |7 @. N0 g/ Yhere:+ C+ R( _' ]7 B8 F" B5 x) E( Q# q: u
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-. P$ I' w6 I; x; _7 h, V. M3 q9 K# `
VPS&highlight=hosting1 U! s) f; n- j5 S) w3 j5 a3 K+ D, i
Dedicated-Hosting-vs Shared-Hosting
; `+ P: `& y% S7 Y' _) Hhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-4 N9 m+ w: z4 M1 e
Hosting...Your-thoughts
A" s- n) [* V& z; y, O5 C/ c: }5 j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
3 |; F% Y7 \: X T5 OHosting Providers for PPV
* H2 s C% `$ D$ ABeyond Hosting
8 [0 ?* p4 {3 a) Hhttp://beyondhosting.net/* t# A3 ~6 U# n
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
9 W9 X% f0 ~0 w0 S. @receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when6 a8 h/ u. F2 X8 y
direct linking with PPV. Also, these guys provide great support.
3 O0 V5 \6 ]0 w6 WProsper202 Optimized Hosting
. a3 X7 `$ ?$ ?: f0 l; bhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting// z# b; m, P% B* J. S( N; D- c
CPVLab Optimized Hosting
0 w( R0 K4 [7 Z8 ?1 }1 Bhttp://beyondhosting.net/CPVLab-Hosting/
$ Y5 H" q: ]1 o3 x( g8 CDomain Names for PPV
/ N4 R5 @3 F+ p# g; F7 q- Y, xOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
1 ^/ y( d* o2 E* k4 Fwhere you're going to host your tracking software and your landing pages if you decide to make them.
* R8 o1 c: i. N5 z$ sOftentimes people wonder if they should have a specific domain name or a generic one. One generic,3 k7 C9 b0 V: P* m) {3 v8 g0 _: ^( u
bland one is fine to start with, to host both your landing pages and tracking software. The .com,( U% V d1 b6 P; T* I& c: q2 U: c
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
; c4 d z. T- c$ }, lterm or build a whole website./ h8 W9 _0 b. j; P5 S* r5 Z
After you buy hosting, a domain and get those all attached to each other, the next step is to install
/ S P, m; ?7 j( V. ptracking software on your domain. This is really important, because it is necessary to track your) n6 d6 h a: S9 O
conversions down to keyword level so that you can optimize your campaigns. Without proper5 o) S" A2 S' n+ G% A( c
tracking, it is impossible to know what is working and what isn't.. }# y- X0 z7 r) X7 v- P, B
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software$ E5 m- g4 m! b. |5 x- M9 f+ z
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
8 y' [ T% P6 p1 g4 LProsper202
. C1 }; {9 h& J: h2 z1 b. ?. _http://prosper.tracking202.com/apps/
3 L" k- G+ z4 F7 Y( f q) n% XCPV Lab) ]/ s" r3 ~' d7 S& ^4 d
http://cpvlab.com/( ]/ I' C, n: A1 G G; S& `# A
CPVLab Help Videos. f4 ?/ {% X* Z) ^
http://ppvlab.com/oweiw/oiurw/vdm.htm0 n/ K0 C. C% {/ K& [& T0 N; C
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
0 E: r& Z. v2 O5 Pindustry standard.
6 s: K7 i: E% @- [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
) y* p* J5 y5 y. bCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from. z/ o' V2 H: d1 Y7 M
good support if you have problems with your installation.
$ H0 m% G! I3 [Tracking 202
# V5 Q/ }- q2 X( e9 s5 GTracking 202 is the hosted version of Prosper202. You can create a free account and then build your& r) X5 s v/ f; E- `# h
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
, f) r( h- O! y1 N9 h: V7 S1 zarea.
7 X% d2 v. J7 U6 o' \* ?2 p VIf you choose this option, keep in mind that your tracking software, one of the most important parts of
4 ]! O ~& K1 d& x7 Fyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
# G1 T4 V+ ?3 m" ]interface, and their hosting.
& Z% G8 E! w: y. l& OAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
. P8 q0 C; E0 m( Z, P) ^, A. hand targets which you are bidding on. Leaving this up to chance in order to save money could- ^+ O1 o( u4 g8 O5 X E3 ]1 g
potentially leave you open to huge risk if someone else caught on to what offer and keywords you% G7 c: J7 Q: A4 }4 F. T- z
were using.$ S4 }& V" Z9 t. ~) K5 b
Choose An Offer/ r+ @: V: u7 |) b/ m7 X" r4 t
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
$ l8 X# x5 p+ j9 ELesson on Offer Selection1 ?# p7 Q! e! W: Z
http://www.ppvplaybook.com/forum ... on-Selecting-Offers4 s. c7 Y" n( ^2 \ g
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
3 y V, K' g9 u% x5 JTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
9 [ i0 ]3 y2 N2 z9 ]9 ~. M9 `LeadImpact as the traffic source.
6 `* E/ B2 X4 |, Y5 d; xNow the best way to learn how to put all of this together is to just get started. For some variation in' Q6 c4 M# L4 A V
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
. @% ?# L% K3 B4 b& s8 M; Ncampaign.* I; j$ A8 c, a# W/ m5 R7 ^" j
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
4 W) l2 m( x/ Apage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says- _- r% }5 M- N, e2 g8 p
that all traffic is accepted.
. B. X# I9 o( C2 ZFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.3 g( I7 h# `" O9 w7 K- p9 T9 M
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can1 t" g* e0 c" `* x t5 x1 ~
get creatives like banners or images specifically for the offer.
$ h+ G5 p1 m( P# i/ X: N# E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8+ g/ c7 \3 ]4 C3 H6 w p. g$ s
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
* w4 {( `8 k( e& j, Y4 I% ~8 _track my keywords. Without doing this, it isn't possible to see what's converting.
0 y) k3 b$ T: h) \4 j; z7 S, VIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
7 o) q; Q) @: ~& o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
1 H7 \0 e5 o7 n* HIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the# z$ g: m! k( p* J
bottom of the page:" m( p; m: x0 m9 z% X* c& e- N$ V
Next, I have to cut and paste this pixel into my offer at Ads4Dough.0 F7 T/ d, E) M
Click on the offer → pixels → Add a new pixel and this comes up:
1 `" F, A# \$ x) @# T8 YMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
/ `/ I: F0 K T; zfrom your software into the box that says 'Enter URL of image to load'.6 i: O+ Z& I# Y. g; j0 _; R
Once you do this, it should look like this:
# Z% T( S0 X U' x! _! |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
1 d3 |. S( |+ w$ _Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:) L" _4 v+ G! n& d# j3 Q
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either: x* L# a% z$ I$ y( r
Prosper or CPVLab.1 E% y1 i! L: Z, b
0 l: v1 J: l, v/ n |
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发表于 2012-12-27 18:47:17
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