|
|
PPV GUIDE [PPV新手入门][28页]
% ~$ o0 Y/ @. A0 O详细的请下载电子书！
# `- z5 o! g& Q/ F, a* Q$ c7 l, V# j' j* i
6 ]% j' p$ Y* N: e9 M$ n' _7 r
Newbie Guide, b! ?' K, r; h# z: |* P4 i0 {
PPVPlaybook.com: d: |/ H/ Y4 o9 ~
Tracy Shaffer0 X0 C, R) m2 N, T, t4 B6 h5 o
David Ford, v# f5 h4 R" L8 T& N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1/ _1 V. d: f1 T i
Getting Your Mind Right to Start Affiliate Marketing
8 R2 D1 i& x0 ]The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an$ M1 U9 F7 E( m% S7 y# ^/ g
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where# L. Q( Z; A* _6 H U. d" ~/ _
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
; v! S* @1 b) Y* W; owith any success, these claims are laughable and far from the truth.
" [8 f: X1 N. dAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash, Q1 j% r# _# C' a
flow management. The main benefits are the low barrier to entry compared to other businesses, and8 y7 X1 @2 ?/ i
the ability for a marketer to be a one person shop and make an incredible amount of money with low
4 ~$ f4 }( h# V' voverhead.
' X$ r& q- F7 G" ]; u O' BThe winners in this business are the ones with persistence when nothing works, who know there's
+ t, T: L C% h# B5 q" k$ k; {- Xplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
4 K/ n( i& G* F+ d5 l: OThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
: \0 ]( Z! z+ V4 L4 Z% Kstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
$ x i$ v( [6 b+ f$ f' hMost of these things happen suddenly and without warning, and they all contribute to the amazing5 _3 C" q/ X- t7 k8 G
learning experience available to anyone with a few hundred bucks and the ability to open an
2 `4 t' {- E g8 y/ \% sadvertising account.
B+ X% s4 y$ f8 c& `" t9 YYour competitors are willing to work at this around the clock. This isn't a push button, instant business
3 ?$ S( U& M Q2 ^' I% Jwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
4 p4 c/ ^4 z7 O1 wmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
, e7 g6 ]( n# e2 {trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
9 ?" e- t/ t! T$ ?5 x8 F. AWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you& w5 h t1 l9 n5 e
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
5 z; p5 Q! U& m" h1 Mstarted building.
. Y4 R$ L+ i0 n& UThings you need to get started:) h s s. g) ]! V. U- u0 o; r- G
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator) X) y# {7 R1 X
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)' g) \ y" q) ~' v
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
( `9 ` L- z1 O! w* u* c0 D4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab). X( P( a/ t/ l' T
This guide describes from start to finish, how to get started in affiliate marketing by running traffic' k7 p* E, C2 f- J9 w8 e1 U, J
with PPV.
: J' E7 @9 U' E- h, t. RBasic Getting Started Definitions4 T) M" M' }) @2 }0 [
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more- ?! `, Y& J3 {9 Y
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main5 J& H( e6 ^+ @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 24 E9 v, a2 z% }+ T% q
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
1 H; j% q5 J/ [8 _! K4 qCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
; u6 |! L- h, U9 |: Wreceives a commission on that product. An example would be the Amazon.com Associates program,* e( B* o* {' w+ c# `3 J! R
Comission Junction or Clickbank.: k! }/ P/ I6 M+ n; m% s8 c
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
( j' ]* K% t0 ~# y' Aan action like filling out a form, submitting their email address, signing up for a service or sometimes
& y+ G2 E+ k9 m- S% U$ V+ j/ y rbuying a product. An example would be Ads4Dough or Neverblue.4 g7 z/ K5 N' t3 K
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
% r7 Q+ H& X" d6 k+ n2 _account, getting the affiliate approved for offers, bumping payouts and just about everything else* z4 q9 n, n. S
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
2 { x6 r! |9 x4 Oright from the start can really help you.3 c" p' K) W/ X$ p9 c( y8 M& w
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
4 ^0 Z* I1 ~/ h/ }, bin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
9 I- y7 i, N% m$ nview, starting anywhere from .01 or .015.
! I1 w( {% w- FIn order to use this type of internet traffic, the affiliate can sign up with a number of different
' x$ r' s) V8 @, E: t- [+ T8 kcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
+ A! \! W8 k. O" U/ v5 V+ SMediaTraffic, and AdOn Network.9 ]% c! G" ^3 d$ I' B) R
Don't popups get blocked by pop blocker software?
& [% @" i5 W2 X' f0 c! Z, `No. Popups are served in a new browser window as if the visitor had opened the new window# m; `. [# m6 e9 o; V% |+ Y
themselves.
) N d5 C( S7 x0 lHow many popups get served to the visitor?" _% \ L- e. p2 J- J8 Q* `
The number of popups served varies depending on the PPV network. Some pop more frequently9 `9 p9 P% @6 [
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
* y% X& i$ [5 Z" X5 h. hserving this kind of advertising, so they have to toe the line between keeping their software) \6 s+ x! c9 D5 d
downloaded and still making a profit.
6 d5 i9 a4 F+ K) z) d' mIsn't this type of software bad? Why would anyone keep it on their computer?, W, T, `3 k4 ]9 U8 i$ ^
No, this type of software doesn't harm the user's computer.
5 ?* y' R* |3 f! O6 cCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
! O/ [+ }& _1 h; ^) Utoolbars or videos to place the software on their computer. The visitor keeps the software in place so
r$ b2 K6 h# b3 R" ^0 }1 f1 Uthat they can continue to have access to the incentive.6 ~2 i' ~! E6 M* U4 n+ _4 K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
7 {$ T( f" `' _5 s: b" H; z* sHow to Get Accepted into a CPA Network/ g8 ^* U0 A; L* r- x6 l
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
$ R+ Y4 s" z$ Rto start looking for networks is Offervault which lists offers and lets you compare payouts across4 G: [7 n7 b$ n# u
different networks.8 s# I _$ o) b. C* |4 O' L
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
1 q; F. W, e( W0 z& ?application and be as specific as possible about your promotion methods. Usually some time after4 ?5 |' M. P5 @4 V5 X8 ]% t- z0 K
receiving your application, the company will call to interview you. The phone interview is a critical
: W$ h" y% D0 d: y; D9 dpart of the application process, and most networks will deny your application outright if they can't get6 J6 |8 b* k' v6 Z
you on the phone.
2 {, _) l. _/ N" W" YOften, the person who does your phone interview will actually become your affiliate manager after$ w! X, b0 X5 X- m' i C" J3 Q
you get accepted, so it's a good time to put your best food forward.
& \2 T& w F. g+ j# J: Y% tYou might not relish at the idea of someone grilling you about your internet marketing methods over
; k/ V6 h4 {! l2 sthe phone, but trust me, this part is critical. Have answers in mind for the questions:
, i% w2 R4 } ^2 S4 R nWhat methods do you use to market offers?
1 g' t$ N- G( a8 @/ UDo you already have a website you will be using?4 J& }, z. P" q8 @1 ?# T
How much is your advertising budget?9 s* ^! [2 P# D( f* {' J! z6 i
What other networks are you a member of?* i& j, g; w/ E! }0 S& L4 J: }# X
Who are your affiliate managers at these networks?
6 {4 l& h5 S1 RDo you use social media (Facebook, twitter, etc.) to market offers?
- u A# a% Y1 B. U7 ?& M2 QHow much traffic can you drive?
' v4 G7 t9 `1 {- Q# t- ODo you have a personal recommendation from anyone who is already a member?; Z5 M4 c) s* Y
Once you provide satisfactory answers to these questions, the network will approve or deny your
) |0 m$ J% C4 _application. If you get denied, just keep applying or call someone on the phone and try again. Be
% I n+ p" u: ^, [persistent. Also, getting a personal recommendation from someone who is already an active affiliate( L# w5 ? ^4 ?' Y) p
for the network can be helpful.: o5 t7 `& z9 |7 ?6 ?
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
3 z3 M( ]3 X5 e- [( USummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network; x' P! P3 K% L& N" K
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know" o0 ^! O' o$ d3 h, }
people can open a lot of doors as far as networks are concerned.
" R" F3 q( f- W" y5 H" \After You Join a CPA Network0 w' A& ?) j3 d/ Q
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
$ m: D! ~( c, E5 F4 {3 H% sand make an attempt to get to know them a little bit.
/ L, ~+ {! ~$ u$ F4 tFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their0 z8 @+ F: D' `5 N' M
weight in gold. Start feeling them out from the start and try to get to know them. Once you get- ?. @& |( f% p+ I9 _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4. I3 w b0 \2 i a
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
* c- E4 u% ?' a1 H0 X7 O7 Abumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
2 c! m5 y _3 d4 Lemail.
9 G6 @3 x, l' ~/ q1 uFor more helpful info about dealing with affiliate managers, check out: {7 V' w+ i: V, H, n7 _5 p6 o- O
http://ppvplaybook.com/blog/musi ... -affiliate-manager/" \& k) l% g/ h! c! V1 c
http://www.mrgreen.am/affiliate- ... iate-managers-want/7 Y p Q @; T& e' H! [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
? q/ w Z }8 jSet Up Web Hosting
7 Y3 {; @# A) o, ]5 E$ }Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
' e4 w0 `) U- W8 ]about internet hosting. In general, you get what you pay for with hosting. When you use a shared
F& J, w8 o! r4 {+ chost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
2 _7 l( E$ n, }8 Swhoever else is on the same server as you.
4 T3 N- j. v9 ]1 iSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast' [, m/ u+ b' v/ k! R8 R. U9 r
enough that the visitor can't close the window before your pop up is even shown. You have about 3
/ v' |+ H) Q6 x2 Dseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.* @8 |* j5 m D/ u" c
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
& P6 ~, C6 e1 c N( P* Nhouse full of roommates (hosting customers).$ c% l6 T% H2 ^
In shared hosting, this is like having roommates where everyone has no specific designated area inside
+ c- {) C" z; @2 \, b# n, bthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
0 B; f n* C4 J2 U2 Sfit.& O! e" ^; ?- W8 ?: d' |& O
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than- y) B! Q8 t, X. K" X, v
the rest of the roommates, by virtue of simply needing more space and resources to accommodate: t: n+ u4 b& X
their food. Everyone else's food in the house has less space to take advantage of.
$ ^! G" S2 F1 ]' p' v' ZIf you have less server resources to take advantage of, your ability to serve popups will slow down. For2 k6 b/ ?& L# f
any type of hosting this is a bad thing, and especially while running PPV traffic.
S3 _4 Q) Y& B( R' j, }In the case of a virtual private server (VPS), everyone in the house has their own designated space
+ I& s1 b8 G6 H" W! }! ^3 }9 a# tinside the fridge to put their food, and other roommates can't come into that space. The server is, X# E; \; w" h6 K2 l2 b) E( C1 @
partitioned, so that each customer can only use a specific amount of resources at any given time.
2 [* I% k- C- @! M: {; Q6 Q( W6 IA dedicated server would be like having the whole fridge to yourself. All of the server's resources
9 e% {) z) y( L( N8 pbelong to you and no one else can use up those resources. This makes it possible to serve much more" C& W) }, v! ^
traffic, faster.
! o2 c6 G2 L6 R6 ?. J! k8 |1 g! NAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.9 C' X6 F7 O2 K
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is' o) R) f* F. O( @- H
here:
5 J- V0 I: `/ E; A" chttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-( }5 `& [2 n6 v& C) P# Z$ u9 @+ |
VPS&highlight=hosting: S6 U3 q7 J3 `
Dedicated-Hosting-vs Shared-Hosting5 H% y: ]+ a1 H" a% Z
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-4 G2 U) h0 Z7 m4 [9 z
Hosting...Your-thoughts: ?; ^/ c: _) w: Z! A0 |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6" p1 A% D: M8 o+ s; ?2 E6 A- c
Hosting Providers for PPV
4 m0 Y( K. B: W2 fBeyond Hosting. [& g2 e+ {) G
http://beyondhosting.net/* B5 v! \4 a9 k* @8 [
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
+ S* H2 y- ?5 S( a b1 zreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when. E7 q2 Q9 n3 j( E2 }
direct linking with PPV. Also, these guys provide great support. h) u$ j# c; A) P$ h/ U ]; [
Prosper202 Optimized Hosting! i% h3 U: U- w' b; H; V4 H
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/* S9 }5 b6 _9 n( U- y& h
CPVLab Optimized Hosting
: s9 Q8 K& S* mhttp://beyondhosting.net/CPVLab-Hosting/5 a2 ?. a+ [: M$ Q7 y# o9 `
Domain Names for PPV
0 z* T* y$ i0 O. J6 zOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
$ v( _& b7 A: x8 c$ j% h& dwhere you're going to host your tracking software and your landing pages if you decide to make them.4 \5 g3 P5 w# a9 U# y7 e
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
4 A" i0 A5 s& Q5 n( [% Y$ N/ obland one is fine to start with, to host both your landing pages and tracking software. The .com,
7 j1 K+ t5 }; V2 Q! s2 A2 P. [.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a* ?4 b, |9 B/ P0 A/ b: R9 \
term or build a whole website.& _1 c A! |& P# \& I
After you buy hosting, a domain and get those all attached to each other, the next step is to install
. N$ ?2 d" s" [4 U% ]& g6 ttracking software on your domain. This is really important, because it is necessary to track your: D! \2 a3 j+ p# N: a$ h
conversions down to keyword level so that you can optimize your campaigns. Without proper
) s1 y& u, V4 f* w5 h7 Rtracking, it is impossible to know what is working and what isn't., N0 N/ Z1 }# J- a P6 }* \# l
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
" L+ y1 f. y5 Tis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
1 Z3 f% z# n$ C: n1 ^Prosper202
, I' Z, z b9 Khttp://prosper.tracking202.com/apps/9 z3 W, e& U5 r' r( Q( x+ `
CPV Lab) y8 i7 r9 R8 p$ u
http://cpvlab.com/
6 b) j1 F! i* j9 _/ @6 iCPVLab Help Videos
8 K5 y4 v9 n3 u( o! V4 d. j& Vhttp://ppvlab.com/oweiw/oiurw/vdm.htm6 g7 S0 z1 y: @ {& W
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an- N5 C( M# Y Q1 v
industry standard.* A+ u- z" A+ J( k4 M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
2 N' s0 g% s3 t* ?: _# MCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from, N% _# b/ _2 Y* P5 Z5 J5 k# d% U9 _
good support if you have problems with your installation.
2 K0 k# }$ W5 [+ _Tracking 202# ^0 B! t% n7 n- x, B7 w( t
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your$ @. e" {9 E; m8 D1 v6 W% M
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
0 ]; o" N& L, tarea.
% e0 L0 I y! ^- v# h5 Q4 KIf you choose this option, keep in mind that your tracking software, one of the most important parts of
% @5 `, f0 {0 l1 U7 [ Dyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2028 J" G7 S. U6 k9 _
interface, and their hosting.
. d/ t. z7 Y+ i6 }$ [' i8 ^Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
6 e0 ~8 V z2 F. F3 C; F2 @and targets which you are bidding on. Leaving this up to chance in order to save money could5 w& e! p2 n1 p0 x
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
5 n/ _; J+ @2 O# \8 ewere using.8 q% N4 y4 z: P
Choose An Offer
8 V( M0 i$ D" U9 J% {Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.- n5 d, S) g( j
Lesson on Offer Selection
3 V Q; N# J: I' h" k; Dhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
$ b; J0 k1 m- v4 t4 H$ ZIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
}( k3 s1 C- sTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using( T5 x& L, g* y9 q( V4 v3 j+ e( S
LeadImpact as the traffic source.
, a5 w! H! w* _& b* O \% dNow the best way to learn how to put all of this together is to just get started. For some variation in4 E$ ~) M' u/ e2 {" v
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
+ a0 {8 q/ z9 T! ]$ U, K% Ccampaign.
! [% S" Q; o8 p4 o" vWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first! f( t7 Y) V, u6 f4 l" G/ {
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says4 S. U' V2 Z0 d+ n; C! U7 a3 V
that all traffic is accepted.4 T# P. i. Y( i3 Q; z0 @+ h, E6 I
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.9 ^. g9 k, g' R1 F: B7 G
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can, i8 J# _1 T5 j/ g1 j: X
get creatives like banners or images specifically for the offer.
3 q M9 L' |0 z! D* K% h, F% f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 85 }8 {0 \* N' I# u b( ?
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can8 |- ~' n G4 e8 M
track my keywords. Without doing this, it isn't possible to see what's converting.( H; e2 o6 n2 q" S! h2 Z
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
' [+ g+ r. N" T/ {. ^# _) d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
/ c. y2 ]( e: b( {: RIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the- b8 M+ R2 i# [9 n) ^" P
bottom of the page:
6 b: @0 w# D5 c: }, p" F+ INext, I have to cut and paste this pixel into my offer at Ads4Dough.
. m% j: z, O5 {6 L9 H JClick on the offer → pixels → Add a new pixel and this comes up:5 K! K% X/ _1 ^ L5 ~; t/ l6 p% D
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
7 w, r' A8 }! afrom your software into the box that says 'Enter URL of image to load'.% S% G0 @0 p& {9 B
Once you do this, it should look like this:8 i1 b. P8 \6 r/ S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10# S9 h% n6 [! P5 Q( Y7 Q
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
' ]3 {) Q8 n& b& @Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
, C) y/ l* D1 I IProsper or CPVLab.
8 c* f: z0 h9 |+ P6 z1 W
5 a( o7 Z: {. k" L |
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
