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PPV GUIDE [PPV新手入门][28页]
1 a& e0 M! a+ U4 x( i; e详细的请下载电子书！+ `1 j+ l! ~0 G! M0 c4 ] p+ M7 ~
6 ^/ D( G& ~) s* ]2 ^6 F
9 Q& @% S5 ~9 P' k/ _# L
Newbie Guide& r8 o) l6 A3 y p
PPVPlaybook.com
3 c' j5 W6 e( ?" G! _! {Tracy Shaffer
9 G! @, d* O3 K6 V. s4 |% m' U$ wDavid Ford
4 S. H7 T1 z/ i! m* w/ p5 D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
' c y; K( Y- a9 i! j: r% T7 |9 WGetting Your Mind Right to Start Affiliate Marketing9 g# k: ?. w3 ~( n. C+ \
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an. Z" ^. m( s3 v( z# r8 q) f. x
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where) {5 j! u5 E' w$ v$ `# w
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing4 e- t# w0 D8 ~. R7 M
with any success, these claims are laughable and far from the truth.
0 S* i$ Q J7 LAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
+ P r+ Z- m+ F- wflow management. The main benefits are the low barrier to entry compared to other businesses, and# P, p& b" e9 k3 q( M( s4 G4 l
the ability for a marketer to be a one person shop and make an incredible amount of money with low( Z- h: w# N% u- U7 ]
overhead.& l, X8 c9 D$ P$ c8 Z# w/ |
The winners in this business are the ones with persistence when nothing works, who know there's
5 e+ u, _' A! ?; Z! ^plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
! a$ T* w1 a- P, J& ^" }$ x3 zThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
0 G) x1 r) [( s+ O& ^( ^stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.; Q3 h- c- h5 u
Most of these things happen suddenly and without warning, and they all contribute to the amazing
- S& F1 K) Q% J5 v5 o j3 clearning experience available to anyone with a few hundred bucks and the ability to open an0 V$ z7 Z! i# a" Y: @8 Y) v
advertising account.: E/ ^9 \3 S+ ^5 A. r
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
# o8 ~9 p1 s9 W* D, g! z: Owhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet7 R; z; d- S% G- J& |; _% F$ {
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
- l2 M/ r0 X7 O8 G0 etrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.' Y# M# Y$ E# M% W, ^1 {1 d7 ]# r
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
0 X2 m7 _! s2 Z) M/ {started building PPV campaigns right away from start to finish. With that said, time to jump in and get
- r+ J; I+ v& _; F8 `' g4 kstarted building.* i: Q5 k! u; @: E
Things you need to get started:! \; k1 [: P& J1 [) h
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator). H9 u2 K9 h' r! u1 S+ f
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)0 _/ ^1 n; x- O2 A" s
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
( k2 C8 z8 Z) ]8 |; h( q! D4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)+ r. x& c7 `% x- T, F
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
; |! d: o( U, Q, M Q& P4 `with PPV.
# ]3 X( {) L& P! |+ G) R3 U; K" OBasic Getting Started Definitions
% H: `; l: O( ^' k8 RAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more8 e4 a+ E1 n6 t( e9 Y0 ~
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main5 e! D; y3 \& e$ r% g" [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
# e& ], X: K. l6 I7 r) @' K$ ^7 N( utypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).& O- Q% o3 l4 R! k5 }
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate/ u, T/ F' B6 t8 m" K
receives a commission on that product. An example would be the Amazon.com Associates program,6 D+ g- v4 b$ N4 z! |7 N
Comission Junction or Clickbank.1 b; T! j8 `' I5 n
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes! E- y7 Z3 {8 z* A0 ~
an action like filling out a form, submitting their email address, signing up for a service or sometimes
0 G5 e0 q: C5 |8 z/ _5 ^* |" l) [buying a product. An example would be Ads4Dough or Neverblue.
/ J8 n) a3 }0 `Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
4 c) y1 w! Y4 Caccount, getting the affiliate approved for offers, bumping payouts and just about everything else
9 {) l% d* y7 u" _& drelated to an affiliate's account at the network. Having a good relationship with your affiliate manager/ I7 `* d: N, P8 ?6 q7 ]# g+ g
right from the start can really help you.8 l7 K i/ e d! k |
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served) E" e5 N, N1 O5 k: @8 o9 P
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
0 T+ G8 O2 y& ~view, starting anywhere from .01 or .015.
" q. X! n6 w' AIn order to use this type of internet traffic, the affiliate can sign up with a number of different$ Z, m, B: o$ w! \9 y0 ?
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
( l9 b0 ]9 v g! B* L. D) B/ ~2 QMediaTraffic, and AdOn Network.
5 m5 R( h9 @( s" ]. o5 z% `Don't popups get blocked by pop blocker software?) r' ^7 X. \& @% c! A! d
No. Popups are served in a new browser window as if the visitor had opened the new window K5 Z! s9 K+ T: D8 a N; }
themselves.
: C+ T, A) a& PHow many popups get served to the visitor?4 n5 `8 z8 h" S& }1 i. q/ V9 R' J
The number of popups served varies depending on the PPV network. Some pop more frequently6 U! d5 i3 R3 L l$ _! j
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
" y4 ^! A: D, {! w% q" zserving this kind of advertising, so they have to toe the line between keeping their software% c8 }9 z2 z! t1 |3 M5 i6 d) a
downloaded and still making a profit.
, Q }8 l# p9 f9 ^! Z6 }( BIsn't this type of software bad? Why would anyone keep it on their computer?2 {2 X# c" o& @0 n1 X! ?% M8 ]: I
No, this type of software doesn't harm the user's computer.
! Q- a! w) G( P0 `Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
' s2 C8 }# b4 T6 {toolbars or videos to place the software on their computer. The visitor keeps the software in place so
+ @8 V) @" b/ _# n Uthat they can continue to have access to the incentive.! \( t1 j$ R1 }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 33 g7 _! m. D# e% c1 B) \
How to Get Accepted into a CPA Network
8 W" j B$ f; P8 d( ~1 {$ [In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place$ u) G7 g6 W" d# E
to start looking for networks is Offervault which lists offers and lets you compare payouts across
' u! y+ m" R8 F* A Adifferent networks.* J& \4 P( H" i% N, [8 p; q) r% n
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)7 n9 f1 L' U9 E9 R. q) I8 S& A
application and be as specific as possible about your promotion methods. Usually some time after
) B( U% t0 u6 w8 ` G0 D2 M, j: t7 Hreceiving your application, the company will call to interview you. The phone interview is a critical
- m7 `) d" g/ z4 c0 r5 G4 cpart of the application process, and most networks will deny your application outright if they can't get! M% ]. ^ f* {
you on the phone.9 G2 Y, w7 z; y$ J
Often, the person who does your phone interview will actually become your affiliate manager after
9 c, u5 B0 O9 e$ b& L, |+ nyou get accepted, so it's a good time to put your best food forward.% T/ Z- {& A8 k1 G$ {
You might not relish at the idea of someone grilling you about your internet marketing methods over
9 ]/ o0 p+ |5 l& Q/ a: jthe phone, but trust me, this part is critical. Have answers in mind for the questions:5 X2 ?3 R6 f0 Q: g; }' Q
What methods do you use to market offers?
& l/ B+ L; s" f1 ~Do you already have a website you will be using?
/ c G, M b. {, RHow much is your advertising budget?
$ h3 a, D3 c, w( v* ]$ JWhat other networks are you a member of?' j `4 ` P5 d' l
Who are your affiliate managers at these networks?
( t/ N+ Y' M2 w( Y" E8 a+ s1 CDo you use social media (Facebook, twitter, etc.) to market offers?9 \& O% L. l' c; J
How much traffic can you drive?' t1 y' u0 @$ K; [* _
Do you have a personal recommendation from anyone who is already a member?
6 Y& l, \* ?8 |3 Z7 m' {2 o! IOnce you provide satisfactory answers to these questions, the network will approve or deny your
9 ?$ v2 c* E0 Y0 S, Mapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
9 V3 z |& [* Npersistent. Also, getting a personal recommendation from someone who is already an active affiliate
2 E1 w, k r- l( Z1 h0 Zfor the network can be helpful.8 T0 B+ \8 w' H4 n
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
/ M0 f( d Z, J& [Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
% s: P. K$ ]# g: h1 \8 kowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
2 r7 R4 Z% R4 r. X: Kpeople can open a lot of doors as far as networks are concerned.
( e9 q% o' L1 UAfter You Join a CPA Network8 p' ]& G$ q- C% M) V5 u# S' E
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
* j& D- V$ H, x0 U; m/ ?4 L/ C, oand make an attempt to get to know them a little bit.8 C( l% G7 t3 m2 U) l$ `1 d* p
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
9 e/ x4 K/ Q, s" i/ Aweight in gold. Start feeling them out from the start and try to get to know them. Once you get( A" i% ~+ t' X. i% ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 48 u) I8 p! {+ L$ ^& L. m
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
x$ o/ {$ c) ~3 b4 sbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
) T) [+ c8 k* f# F9 D& s( pemail.
% T% ?$ r: W; b; x/ [' G) k% h; [For more helpful info about dealing with affiliate managers, check out:, D8 P* A' P+ p- c
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
$ y$ S4 [. u) ]8 P5 R) M2 Bhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
* l n5 `& s" d! j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 58 m6 |8 G% g* K/ k3 P; g( u
Set Up Web Hosting5 G( |& Y, K3 @% i/ B1 e
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
- [+ s; t+ h& l3 K( Y" Oabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
( W" D" p7 a' ?( U4 }host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with% l2 Q3 T4 K9 q! w0 J y' F, r
whoever else is on the same server as you.+ V3 q L6 Y; g, A: A9 b1 d' N2 B
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
7 ~$ J9 C3 f5 Q3 Y2 ~! Y7 Y1 n Q$ Benough that the visitor can't close the window before your pop up is even shown. You have about 3
P5 n/ k( r8 ?' I; Pseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck., n. p; `1 c& ~
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
/ W+ ~ T! i h2 m( x phouse full of roommates (hosting customers).
4 o+ c) R) w! ~, ]: BIn shared hosting, this is like having roommates where everyone has no specific designated area inside
1 I! q8 t& y3 ]the fridge where they are supposed to put their food. Everyone just jams their food in however it will) ]' [; H$ y9 @9 u/ U% }
fit.
7 V1 v4 l2 c- ]; hSay your roommate brings home a large turkey. They will then take up more of the refrigerator than+ M3 V* W, F5 B! w' v
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
, D+ h6 ^/ Q3 |0 S, mtheir food. Everyone else's food in the house has less space to take advantage of.
9 q# R/ H. h2 j( @. p) M( d! uIf you have less server resources to take advantage of, your ability to serve popups will slow down. For J( o% Y0 H+ m) R
any type of hosting this is a bad thing, and especially while running PPV traffic.
9 {: O. R/ ]; ^% o" V+ SIn the case of a virtual private server (VPS), everyone in the house has their own designated space( M* J5 P. D c
inside the fridge to put their food, and other roommates can't come into that space. The server is
& } ^) n$ f3 Fpartitioned, so that each customer can only use a specific amount of resources at any given time.
5 f% I$ e% }& W$ F" ^' W4 xA dedicated server would be like having the whole fridge to yourself. All of the server's resources8 I' T& o# p; X& i; G
belong to you and no one else can use up those resources. This makes it possible to serve much more
5 i4 D& S2 k3 l k# t3 a( ~6 l; e4 l; r( wtraffic, faster.
' A1 [! P3 H) HAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
) b$ ^: g% N0 q& J5 x" t! _2 i; cAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
: f6 e# k; `' c/ ?) `here:2 d) b4 g4 B2 h
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-) c4 N& ]. M. U# i' I% ~% V2 ~
VPS&highlight=hosting
' f2 h' S" O7 \- n: \9 l* rDedicated-Hosting-vs Shared-Hosting/ x# G' C" n; h& L' ~6 t) }0 l- T( {
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-1 n) A2 T/ b$ I' j# K$ f+ D/ J7 b
Hosting...Your-thoughts5 c9 V) t. V4 Q5 o$ ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
8 A2 D* O! q4 Z! ~0 r" gHosting Providers for PPV
6 w' }' _; g3 T) M% OBeyond Hosting6 q. e2 C* J5 C7 v- `" [( U
http://beyondhosting.net/
% n6 a, h7 H7 TWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
1 `# w8 Z+ J) ~0 wreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
2 |6 R w, |' v7 h: V8 cdirect linking with PPV. Also, these guys provide great support.
- V& x0 |' V7 f- P* z1 c. MProsper202 Optimized Hosting
" L6 x6 R7 `2 a7 thttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/8 T9 d7 p- b6 p7 p* d3 T. N0 T$ K
CPVLab Optimized Hosting: D1 b9 G% g# i* c. c8 s
http://beyondhosting.net/CPVLab-Hosting/5 S, N2 D* X3 F$ Z6 N/ ^1 d
Domain Names for PPV' i2 A8 J; ?% R, M
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
, f: |0 I8 T' [/ X" N c" gwhere you're going to host your tracking software and your landing pages if you decide to make them.1 U5 L4 [+ U' a" L$ B) F
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,6 `3 p4 c/ a: ]3 p
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
! m# o! w# h g2 a* N6 ]( r; }.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
/ V5 h7 W4 j& Vterm or build a whole website.+ m$ b" S3 C- v
After you buy hosting, a domain and get those all attached to each other, the next step is to install2 }! g- p6 t: S; }+ k( `
tracking software on your domain. This is really important, because it is necessary to track your
2 |, ~2 b, Q/ [$ h) j$ A; mconversions down to keyword level so that you can optimize your campaigns. Without proper
6 P' L% F% m8 [* w# k- `7 s" d. q: dtracking, it is impossible to know what is working and what isn't.( m* |+ x. i1 C4 E( Y
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
+ l P6 G8 g- E7 |4 Uis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.' D: s M* S: F6 E- |0 r# m
Prosper202
" Z; D# } ]1 o0 J% _http://prosper.tracking202.com/apps/. z; U& s! }- N6 w# I# e
CPV Lab
9 @' M/ q' J( F+ x4 F7 E' s# x: Thttp://cpvlab.com/
0 J' p$ Q! ]# |! f$ _CPVLab Help Videos: B) v" m4 d' D. j5 o4 X1 k0 g3 H
http://ppvlab.com/oweiw/oiurw/vdm.htm
# F, s& M9 M. `1 DAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an h3 K; F+ O7 V- `* S
industry standard.
" l# t i( Q, u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
, ~2 q5 L9 T7 W! N" t' ]CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
: q! N2 j' ?/ V9 ~* [) ~. _/ I. Jgood support if you have problems with your installation.
& ^& J' \4 }: t2 P4 pTracking 202' W h1 y4 g. B0 A
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
8 v" i* Z# b' |! Q4 Acampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
, y/ |$ x0 f3 x7 [area.! z8 g A7 j: L; u1 k- M
If you choose this option, keep in mind that your tracking software, one of the most important parts of
' e: I! T# w( ~4 f1 D% Zyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
% `2 K1 C ^/ w, p, ?; ?interface, and their hosting.
4 w- V V2 S+ W, OAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords3 s. V' ~7 ~* ~1 N
and targets which you are bidding on. Leaving this up to chance in order to save money could
- i: n" ^4 i/ Y$ m8 h7 `( apotentially leave you open to huge risk if someone else caught on to what offer and keywords you
0 K" X. Y4 |6 V3 ^+ T: w% Hwere using.
. R1 a( L9 l+ _1 F5 p$ pChoose An Offer2 [9 s* X5 E" W, j
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
% X$ }1 d4 B: U: A6 j! eLesson on Offer Selection% J5 {& T( g6 s8 u, n' g9 e
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
' |% i$ c+ H& x- hIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.' ]0 ~! h- n! {! u D& M' Y
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using) y6 X3 Y0 ?! q3 z0 t4 t/ q
LeadImpact as the traffic source.7 {/ O$ {1 p* B2 [" \( l8 [; Z
Now the best way to learn how to put all of this together is to just get started. For some variation in
1 D+ `; h4 P# p5 D+ sthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked* y1 j% P' ^: c: Q4 D2 K
campaign.
3 ~. @9 z/ l# f1 xWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
5 x ?4 z% \0 ipage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says. I* F/ P* z9 G. L0 T8 ~! Y1 L
that all traffic is accepted.* C8 O3 n2 b8 f" {" w, h( M
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
$ h9 Y" e+ g& q0 S/ ZThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can% }' }/ C) ~3 A8 b9 H: S Z
get creatives like banners or images specifically for the offer.+ T3 ]9 b9 Q3 `& ?: b4 l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8# U+ c) p; I7 @- A2 G, M4 P
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
; D% [1 w/ O+ J) j. Vtrack my keywords. Without doing this, it isn't possible to see what's converting.& u8 D6 [! m' S4 u& _8 f6 n
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
) i$ p) ~8 v0 {$ }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
2 {. d) d* n7 T+ `% m$ uIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the0 F _. ]: q+ A' m- K8 ?/ R, ?3 J
bottom of the page:
1 ^; l% u* D& o* xNext, I have to cut and paste this pixel into my offer at Ads4Dough.* h/ c0 `4 R: t. |' w- a, i
Click on the offer → pixels → Add a new pixel and this comes up:
/ A A6 F# O9 }; a/ n# CMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL2 `9 f( O h4 G3 f) s. j
from your software into the box that says 'Enter URL of image to load'.
1 |% H9 X6 ?% G# z: AOnce you do this, it should look like this:4 ?" g- b- I, B8 S) U; ?; ]8 o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 101 D7 [8 W( @0 _# ]' d
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
7 @6 A3 _$ R" m& s2 g# TNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
3 m1 p, B; \! CProsper or CPVLab.! l4 o' v4 ^- p g F
7 \+ W+ X2 I- O/ b# o! w1 I' R
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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