|
|
PPV GUIDE [PPV新手入门][28页]2 i; v) k7 T) d3 {4 x
详细的请下载电子书！
5 \, j( _4 S2 j5 |( q$ ^4 {8 ]- P3 Q0 B0 E, l# O* l1 V
, T7 [; C6 }; `/ I
Newbie Guide
2 C0 ^( A) ~& c2 PPPVPlaybook.com
! w) \" o1 ~! U) a+ \" N/ ZTracy Shaffer8 v6 m- A+ [. u$ ~
David Ford; K. n6 ]' e2 k, I( |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
/ a+ ?/ P; o6 ^+ S$ h/ ]Getting Your Mind Right to Start Affiliate Marketing. o( X8 {- \ M! @! I
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an" l8 v; i2 c" G7 h
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where, S' z8 B8 X% y y
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
( N0 [, D9 ^, h; fwith any success, these claims are laughable and far from the truth.# O# w0 }2 j7 A" Z/ r- G! N. g
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
6 `! u( g) M$ v8 oflow management. The main benefits are the low barrier to entry compared to other businesses, and2 C' w7 k- s0 I
the ability for a marketer to be a one person shop and make an incredible amount of money with low
% O1 g2 @1 ], \; z g: [overhead.1 b8 L. R( B' L: Q# S
The winners in this business are the ones with persistence when nothing works, who know there's( k: N! S- W8 T! ]
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns." n) p) ^; w' T$ d5 I. i
The cold hard reality is this: virtually everything in the space is changeable, what worked today can9 P- d" U% j( t6 X. B: X
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.! v0 S- x! e: a# u9 ^/ }0 d& G
Most of these things happen suddenly and without warning, and they all contribute to the amazing) P) E! H) p1 D: A& O/ _( _3 m
learning experience available to anyone with a few hundred bucks and the ability to open an
/ U9 ^9 i* t/ Q8 y. y+ ?% {# L2 ]advertising account.& j) t+ c2 J+ N7 y
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
V# [5 ~ v3 D; [ f$ N) b8 Qwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
b# ]! v+ S1 v: A" tmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,$ V/ _- u' v& g' n& c4 l% a- M
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence./ u# h4 {8 t* a: `- t& G
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you$ x2 q" H$ N) e8 P- G# U
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
, |2 o- E1 B* w$ W8 Q. Y' A! }- Ystarted building.
$ U' k0 V7 v; b! }5 b$ ~Things you need to get started:
. |# {, ?7 ^& `4 w6 m9 V; O( ~) I- ^1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)( ~! @( s: D! U% ^, c4 Y1 D; X, m
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)% s8 {3 A! U1 i3 J" E
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)% W' b3 e" W2 ], V( D
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
; j! U. r! e3 f, c) N) s* V4 sThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
; y' n8 f" G3 i/ Z2 F7 swith PPV.# j9 d7 T* L2 r& Y' [% b, k
Basic Getting Started Definitions
: T8 o& o3 u/ k0 a2 EAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more, o% ] z/ |# K1 \: w, p8 @9 u
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
6 |3 \: W9 t7 {. A4 F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2; X$ Q3 ^6 \1 l" O* e& D4 D
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
* f7 {' a5 D6 A/ ]Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
/ \5 G" t9 }8 J/ s2 h. Yreceives a commission on that product. An example would be the Amazon.com Associates program,$ ]7 o) {$ x* e7 y# B
Comission Junction or Clickbank. o3 V P! |5 k2 _! g
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
& _) k5 I9 h( U! Xan action like filling out a form, submitting their email address, signing up for a service or sometimes
$ o- a6 D4 m: F3 S; I& a3 Obuying a product. An example would be Ads4Dough or Neverblue.9 x. \0 X; [& Q2 M9 U6 t9 t
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
7 J3 F/ b/ ~" Z1 M1 {" x. Maccount, getting the affiliate approved for offers, bumping payouts and just about everything else9 b# ]0 j9 y, X0 |0 J/ s5 e
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
V" P! u* P; p. tright from the start can really help you.1 b; T4 l; Y* {
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
0 |7 ~$ U/ \& e0 u8 K0 H- @# Y! _$ Xin pop-up form through downloadable software on the visitor's computer. The advertiser pays per3 [. r9 [ c6 m4 D
view, starting anywhere from .01 or .015.
( N$ j) C- }0 O. y1 A8 }% BIn order to use this type of internet traffic, the affiliate can sign up with a number of different
% }- d+ `! [8 f* lcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
4 `4 f! V& @0 x F6 a+ O8 @- R9 U! uMediaTraffic, and AdOn Network.
" Y1 J" w& b3 fDon't popups get blocked by pop blocker software?
* Y0 M( h& ^! o# B6 l: zNo. Popups are served in a new browser window as if the visitor had opened the new window, L- ^% n& s; v' U
themselves.
5 l8 D$ @6 C. X1 wHow many popups get served to the visitor?3 }$ r J7 g# u6 A5 t# K
The number of popups served varies depending on the PPV network. Some pop more frequently
4 | _/ z4 m9 W- N5 ?(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by1 t/ X4 ] j5 Z; t
serving this kind of advertising, so they have to toe the line between keeping their software: n8 Z5 N/ K q% S
downloaded and still making a profit." ?6 R! Z% R4 ^2 y' Y9 O6 L
Isn't this type of software bad? Why would anyone keep it on their computer?6 n5 {9 d- \4 i- x4 G; C
No, this type of software doesn't harm the user's computer.
5 X8 _8 y* ^, k7 ?( Z$ j$ _9 LCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,) C6 o. V2 r' U- J$ r; Y2 J
toolbars or videos to place the software on their computer. The visitor keeps the software in place so1 }+ |2 q) Y: u2 j3 |; H/ D& ?* E8 ^
that they can continue to have access to the incentive.
( ^. I; {' a- y. x f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
+ {" p' N& h2 w2 p1 T {/ I1 N7 PHow to Get Accepted into a CPA Network6 H. Y; v* m/ y1 \: r
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place; p( v1 Z3 a7 R" e* B4 v
to start looking for networks is Offervault which lists offers and lets you compare payouts across/ H7 T. H, i1 h& g. R9 ?. o5 Y
different networks.0 o) m; Z2 d+ |# y
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)" O8 f0 ~: [* {9 E) t. g/ x- d" s' ^
application and be as specific as possible about your promotion methods. Usually some time after
0 N8 v- f9 h- n0 ]receiving your application, the company will call to interview you. The phone interview is a critical
1 H' G% ?" y/ v- U9 Jpart of the application process, and most networks will deny your application outright if they can't get
. i( @; x, \* l1 R% G2 U0 U1 [: iyou on the phone., P6 S9 R, k& O
Often, the person who does your phone interview will actually become your affiliate manager after
, g8 {6 i9 \. C% yyou get accepted, so it's a good time to put your best food forward.
2 |& k" g# K' `: QYou might not relish at the idea of someone grilling you about your internet marketing methods over
! n5 V1 c+ p# U3 o; [ b6 ~7 _, Jthe phone, but trust me, this part is critical. Have answers in mind for the questions:
0 p& U6 F' E) @8 d! T6 FWhat methods do you use to market offers?
. H1 U: q5 M" V' YDo you already have a website you will be using?3 r4 A7 A2 i9 n+ i$ E4 [
How much is your advertising budget?- i8 p& d% p( J9 y1 a+ `9 s" M
What other networks are you a member of?
5 x. T) n& _: K% R6 |Who are your affiliate managers at these networks?0 Y( X, G; Z6 h& t8 j& t
Do you use social media (Facebook, twitter, etc.) to market offers?
7 \& l, [! ]+ e9 b C/ L7 rHow much traffic can you drive?) K7 f9 Q7 n3 d1 y! X" f
Do you have a personal recommendation from anyone who is already a member?
3 o/ q* E6 S( t0 f/ G" d( V* SOnce you provide satisfactory answers to these questions, the network will approve or deny your
~5 Y- }5 ^3 X* w. O% p! _application. If you get denied, just keep applying or call someone on the phone and try again. Be
& A0 }8 u! Z. M5 |! N) mpersistent. Also, getting a personal recommendation from someone who is already an active affiliate8 H9 v2 v* C, d2 w7 t
for the network can be helpful.8 Z/ S# ^5 v; b' B& {4 `
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
& ]5 u/ w4 k! w# J( R8 _ n, wSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network/ c8 E7 {8 o4 C9 L
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know2 m) j4 |# x0 C
people can open a lot of doors as far as networks are concerned." [- {3 Q/ R _: Y& X
After You Join a CPA Network
+ T- V2 z) f: m0 a1 b1 Z. K* KOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
) L" P z- @( T. x. `. yand make an attempt to get to know them a little bit.
+ O- h. z& ]5 I+ }; Z3 Z# r0 jFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their& C( w, n: }5 G
weight in gold. Start feeling them out from the start and try to get to know them. Once you get/ o% P( l) j4 q. z _9 F4 R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
) b' [% D. _7 I; G0 t! Plarger, they can really help you with your marketing efforts, scaling campaigns and getting payout8 j6 S2 q, n6 Q* Y7 z
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
) N& s, D* W( n' o5 E5 zemail.; l" n2 {; g% m
For more helpful info about dealing with affiliate managers, check out:) u( g5 x1 [; O, I0 o5 q3 i- h% W0 w
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
1 _ v. l0 R% h9 vhttp://www.mrgreen.am/affiliate- ... iate-managers-want/% I9 j0 j2 m' B7 x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 53 ?# f& y$ f+ l
Set Up Web Hosting
3 G% G4 x7 r8 r& `* R: KGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
: T9 I2 w) _' A& V/ Labout internet hosting. In general, you get what you pay for with hosting. When you use a shared
" E/ T+ T, x0 w m# k9 rhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with* h& l- {, S+ l5 J. U
whoever else is on the same server as you.7 T, l" D% H! F1 y* g4 E) k2 I
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast2 _7 T0 f' ?% @
enough that the visitor can't close the window before your pop up is even shown. You have about 3' }& X# d' P" S4 R+ I F. V
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
' \. t! X! i" \To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
% e4 D6 u- x! T3 I" Ahouse full of roommates (hosting customers).) G6 u6 B$ |% G# L
In shared hosting, this is like having roommates where everyone has no specific designated area inside
+ ^7 |6 U: v( t; A3 Z1 ]4 e# H# Rthe fridge where they are supposed to put their food. Everyone just jams their food in however it will) A, \ |4 L1 L' B8 n
fit.9 P9 X" V6 }. C4 x, I/ z3 _
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than" O; t8 i: J$ L+ O
the rest of the roommates, by virtue of simply needing more space and resources to accommodate* f" O1 R2 ?3 k
their food. Everyone else's food in the house has less space to take advantage of.. a" {: a# Q% S2 L
If you have less server resources to take advantage of, your ability to serve popups will slow down. For; e8 v+ M$ A2 F! L( t3 Y' O# A
any type of hosting this is a bad thing, and especially while running PPV traffic.
( x3 D8 {; O( Y: n; N# v1 A! JIn the case of a virtual private server (VPS), everyone in the house has their own designated space& d8 v4 h/ S9 A/ ]
inside the fridge to put their food, and other roommates can't come into that space. The server is
' m E5 w8 H& f R& Y$ G8 `. O. spartitioned, so that each customer can only use a specific amount of resources at any given time. e* v. B$ g% }$ W- C. A I
A dedicated server would be like having the whole fridge to yourself. All of the server's resources! X- m% z0 Z" q( i H/ [1 n
belong to you and no one else can use up those resources. This makes it possible to serve much more5 J( x' B6 d& |
traffic, faster.; [; A: c, e, t8 h
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.! N9 f/ g7 P' H$ V
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is" O7 I& I3 }3 h+ q |$ Y( j, x
here:- ~( g+ Y- k# a# i Y
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-' q3 h+ E) O: g1 j' i! O- W
VPS&highlight=hosting
+ l* q( Z3 w$ P0 r: B2 aDedicated-Hosting-vs Shared-Hosting
) p( ~' N: J5 L8 X; g- u7 U- zhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
, o1 J4 S6 a4 m7 z' M6 V5 K6 m2 ]Hosting...Your-thoughts, j) E6 i* B& K6 F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
4 z y! z H$ d1 z! uHosting Providers for PPV
- v+ r: _. v$ D3 K( i. SBeyond Hosting
2 U6 Y) b N$ Q/ P( J9 @http://beyondhosting.net/- ^$ U/ B2 @4 I
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
2 h+ v2 S7 j1 Z' nreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when: ?3 i7 y4 t3 m# O" K! d
direct linking with PPV. Also, these guys provide great support.6 s! A8 Z9 j% `% [7 E% L
Prosper202 Optimized Hosting9 d3 S# i* ~3 a5 `- G# @: G0 o3 _
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/0 m/ B% N: e6 n; d* u! p
CPVLab Optimized Hosting
# |5 f# m5 W% e+ @' Phttp://beyondhosting.net/CPVLab-Hosting/
) I% L% b* k" h7 aDomain Names for PPV7 s! _! L, y) W7 [6 @
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is1 g! L8 {' `. l' z: V1 _
where you're going to host your tracking software and your landing pages if you decide to make them.
+ g$ w p& K1 @; x# W4 l9 bOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
6 |' b# |0 `) l9 |* D* W$ gbland one is fine to start with, to host both your landing pages and tracking software. The .com,
5 l! K, |8 ]: j/ i/ h: Y.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
0 `$ O* L' o _ r7 _term or build a whole website.
8 D" d- l3 r, F, c1 ?After you buy hosting, a domain and get those all attached to each other, the next step is to install4 l. n# {% C5 T" P: p" `1 ?
tracking software on your domain. This is really important, because it is necessary to track your) z# h ?( w7 h! A
conversions down to keyword level so that you can optimize your campaigns. Without proper7 @1 N4 ^8 |& P! v# d0 V0 ]3 Z
tracking, it is impossible to know what is working and what isn't.8 }* |( ]$ v2 `0 H) T) t! v
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
, H4 d: J5 o& f8 Z, `) E8 Iis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
( S! c1 {) L5 K6 J2 D" fProsper202/ c# E4 l& L# p4 e. {2 L0 L
http://prosper.tracking202.com/apps/7 Z2 q7 e, b% g$ D& N% y& s; B/ W
CPV Lab8 N" G' W8 D- K k
http://cpvlab.com/
# L9 j4 e+ o/ [) e1 c6 rCPVLab Help Videos
( w* t/ \! [( p5 j3 n- B% S2 phttp://ppvlab.com/oweiw/oiurw/vdm.htm
$ I" z8 Y( F$ p% R. c: _# e4 JAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an7 y$ t% l0 ?9 V! c7 v
industry standard.. l, q% |, n# w1 a: Y! F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
+ {/ Q/ k# y! E# g2 O4 v! @) {CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
* e' h( A1 I! j4 W y; f! \good support if you have problems with your installation.
+ `+ i l D% m9 j/ DTracking 202
' Y+ h- n. o& f3 tTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
% S1 f+ p- _) v$ I' Scampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user) N/ R& |. W% @4 o% h
area.9 I. s# x+ a6 _% f& V& e7 _" |5 Y, f R
If you choose this option, keep in mind that your tracking software, one of the most important parts of2 X8 Y K8 g( x, ~
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
; K* C$ y( J8 H9 C" f" w2 sinterface, and their hosting., V- Q5 z$ q1 Y, P
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
# @# y% ]+ P4 z6 Jand targets which you are bidding on. Leaving this up to chance in order to save money could% L$ K+ ]* E A
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
$ l0 F4 ~) y3 A/ q; H5 @were using.
! y% O% a* d2 p5 M3 jChoose An Offer
( V9 Z, q5 V; zNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
' L/ g& [3 W, e2 A* }Lesson on Offer Selection
7 q: N7 z& q7 m1 jhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers0 M& e. Y+ m) x% _; Y$ u) M1 e" L
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.+ F/ R$ J9 P8 K/ ^8 ]9 `
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using; X8 S. f- z* A
LeadImpact as the traffic source.
$ p6 _+ H3 c! H) E& bNow the best way to learn how to put all of this together is to just get started. For some variation in
P' n' b, ?: T1 Q, e9 Ythe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked5 v2 G' [: N" K( ?7 |
campaign.
! Z4 i, G- @3 |7 ^2 n6 ~8 j3 e6 bWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first" n1 s: u6 I& U; G8 h' }
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
" m+ a! n" `2 p5 {3 e6 ethat all traffic is accepted./ f4 U5 L, q! f D9 j
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
/ C# L6 c( p) e( p' ^This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
% h9 S6 W: \5 ?/ Z; T% Uget creatives like banners or images specifically for the offer.. T: Q' j* k: i# v. \+ u! ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
]6 t" N4 c. {Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can2 J, F- m s5 C$ t: d
track my keywords. Without doing this, it isn't possible to see what's converting./ X8 _8 n; D+ c5 y6 u
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
% U# ?7 x% N! |: x8 y2 @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9, \; X% `& G1 R8 e$ M
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
# Q l" |. w, K) B% Abottom of the page:# a7 R0 E3 D$ [! @* w
Next, I have to cut and paste this pixel into my offer at Ads4Dough.& P8 O C3 ], u# @$ }3 [" q
Click on the offer → pixels → Add a new pixel and this comes up:+ A/ r0 o2 |6 l, c3 B, y
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL2 C7 L4 D1 m8 Z" W
from your software into the box that says 'Enter URL of image to load'.
) B( M2 s& B0 m' G( k5 ?6 R/ Z* wOnce you do this, it should look like this:2 _; d5 }5 H9 ?: ` X/ t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10* N( ]4 t3 Q1 b5 j! V
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:) j8 s; P$ m1 o8 }
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
! ~+ n' K' ]0 s! o+ O- A' F' nProsper or CPVLab.
/ N& s1 C9 G5 e/ z6 h( N! L& n# F9 ?& Y# W1 \' t
|
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
