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PPV GUIDE [PPV新手入门][28页]
4 ~( M% U. n V a5 ]$ V详细的请下载电子书！
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2 b/ K5 }4 @# L+ c+ v* F: {
Newbie Guide5 k! z$ i7 K# L2 T
PPVPlaybook.com! J2 q; i. B5 O3 p/ n
Tracy Shaffer
- H4 {5 l4 |! \! T# z! ~David Ford
/ q" D) c0 A5 Y" O1 v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1) O" ^( z3 a m) K
Getting Your Mind Right to Start Affiliate Marketing0 t: I4 L' D' l1 y
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an7 `: T! W0 @- Y2 y e3 J9 H
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where! L2 L) w9 }/ C) ]2 p/ g' d1 r
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
4 W! I8 f3 X/ S9 W& J; f* ywith any success, these claims are laughable and far from the truth.+ C- e0 v2 V3 F/ M' q0 M8 S
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
' D# {8 q, Q2 Z. c, Mflow management. The main benefits are the low barrier to entry compared to other businesses, and
6 i6 t! E& Y+ f5 Q8 T: r: J5 hthe ability for a marketer to be a one person shop and make an incredible amount of money with low
2 ~+ ?, d2 h" ]overhead.$ o4 q; p0 I d C5 s. U9 u
The winners in this business are the ones with persistence when nothing works, who know there's
2 Y! J l/ s4 z( g/ k$ P/ Hplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.7 z7 \7 J1 Y( x8 c/ ?
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
0 M; D/ c; |6 X: g7 |! Jstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
) a9 d9 e2 `! Z/ k4 T7 S" }Most of these things happen suddenly and without warning, and they all contribute to the amazing
% ]7 y, o8 @/ Z/ K& w( ~learning experience available to anyone with a few hundred bucks and the ability to open an
6 m, p) ]" y4 Nadvertising account.# V4 i ?3 Z$ J5 u
Your competitors are willing to work at this around the clock. This isn't a push button, instant business) X8 p$ d1 _: Y" D: j- W
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
8 g: t" C$ `' e. Y4 S: X. d8 I& Pmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
& u2 K; L9 ]$ Y/ T+ Itrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
1 [& |1 j+ b2 E2 g' _, G- ~8 FWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you9 e1 ^: J. ` ]- _$ d" Q
started building PPV campaigns right away from start to finish. With that said, time to jump in and get5 M# h' D$ k! V" m! S- L
started building.
' Z1 c( L/ m' Z8 c7 l% X4 CThings you need to get started:
$ F# ]' I/ w$ {& p( a7 T/ h: d+ [1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
+ [9 m9 x! c$ N( A* @# n; S2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
" |5 h1 ?4 h1 z* q* h+ C3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)$ z; _+ Z8 s& ^8 o. c
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)7 \$ F: q, b, z- e7 o- o! w: K: u! j
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
. c4 Z, d; I& n0 C* U2 xwith PPV.( Q( X4 m6 L8 c0 _* Y
Basic Getting Started Definitions
% w5 g9 i0 X0 q9 f$ W2 x3 i% qAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
2 K1 V; n0 K4 Qaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main e7 a4 _" e& l) y' M& h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
" X! j+ m5 `0 W8 G4 g# atypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).8 Y6 w) L. ?% u) A+ F. Y
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate0 i0 j, u: j0 a, F$ P1 Q
receives a commission on that product. An example would be the Amazon.com Associates program,! W6 R9 G2 V# Y4 A
Comission Junction or Clickbank.
+ o6 M+ q6 l- l m7 p5 QCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes, |; ^ ^! ~5 w& W* q' W! ]
an action like filling out a form, submitting their email address, signing up for a service or sometimes
7 }/ A2 R: j8 m( N7 qbuying a product. An example would be Ads4Dough or Neverblue.
2 e# @+ a$ m9 l, ~Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's$ C9 p: U( Q2 X
account, getting the affiliate approved for offers, bumping payouts and just about everything else
: S3 C4 U1 d: u) ]# [0 C2 Zrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
( ]) t7 {) _9 v! Z8 \6 b* eright from the start can really help you.
/ A* S3 l) a% V! O O( U6 K5 ePPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
. b# H. e# Y L+ \ A" Z2 win pop-up form through downloadable software on the visitor's computer. The advertiser pays per
, ^1 K( b4 P3 d5 y( R6 j# V- `view, starting anywhere from .01 or .015. V) f' g. E( C* M w# o' N
In order to use this type of internet traffic, the affiliate can sign up with a number of different$ Z7 R6 }" [1 c$ l ?8 w ~2 M
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,5 _; S' C& ]7 ], {( ~5 z+ H
MediaTraffic, and AdOn Network.5 H8 {8 ?+ F7 ~! k5 j& ^) k
Don't popups get blocked by pop blocker software?
4 W8 g. {5 \& B M' d4 W3 UNo. Popups are served in a new browser window as if the visitor had opened the new window( [" y) D1 n/ S4 _" Z
themselves.' L3 ?% V9 d7 V0 O( Q3 ]6 ~
How many popups get served to the visitor?; |1 w) |4 K" k6 f/ @
The number of popups served varies depending on the PPV network. Some pop more frequently
2 d' Z0 X& @4 F7 T(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by7 l: J* e1 z4 A; q
serving this kind of advertising, so they have to toe the line between keeping their software# l$ U# B1 v) \5 D$ D- @! V
downloaded and still making a profit.2 F$ Y' ]/ e9 B, z) E
Isn't this type of software bad? Why would anyone keep it on their computer?
8 t7 r5 I7 U6 p+ vNo, this type of software doesn't harm the user's computer.7 f. r. E6 _7 q0 d) x0 G
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,- \1 d+ B$ J J+ z
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
# ]; `' a& p e- C! P% gthat they can continue to have access to the incentive.
$ w5 w+ c' y" I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
& L* m' n5 ~, M' k! R/ w8 b i1 xHow to Get Accepted into a CPA Network
2 P2 r: a; G8 H: _- @$ TIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place1 x' `% ?* F+ U& l$ N1 s7 e
to start looking for networks is Offervault which lists offers and lets you compare payouts across# I: n. M2 R( w* f* E
different networks.9 t R5 s" [/ Q( z: K, D/ {
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
: k7 @/ r/ Y. X$ i" i8 lapplication and be as specific as possible about your promotion methods. Usually some time after- d0 A' Z+ |% U3 a
receiving your application, the company will call to interview you. The phone interview is a critical1 i: i4 H0 c- V9 b
part of the application process, and most networks will deny your application outright if they can't get
) y# }0 B, r! E, Y0 K7 \$ w, o1 Qyou on the phone.
+ q; L4 V: H$ ]4 A# a) [' fOften, the person who does your phone interview will actually become your affiliate manager after' B3 H$ Y, x$ X R
you get accepted, so it's a good time to put your best food forward.) W6 ?+ ]: @0 b/ u
You might not relish at the idea of someone grilling you about your internet marketing methods over
3 H$ l; _1 V1 J& ?3 t/ Uthe phone, but trust me, this part is critical. Have answers in mind for the questions: g1 Y" x6 ]5 W( o- Q& N
What methods do you use to market offers?8 n+ j2 h" Q7 w* d: R( y- [6 m$ S9 K& o
Do you already have a website you will be using?
! H3 u# q$ J$ \( X R# lHow much is your advertising budget?1 t$ x6 q- t2 S0 r6 Z0 X) X! h/ \6 H
What other networks are you a member of?
& N" S: y3 J ]$ n6 pWho are your affiliate managers at these networks?. X3 l+ x. F/ D! V* ^6 }6 y& i7 t
Do you use social media (Facebook, twitter, etc.) to market offers?; F. e' ?) b4 P3 T$ T" R
How much traffic can you drive?
, ~+ i" G* a, nDo you have a personal recommendation from anyone who is already a member?" \/ W, C( b* P9 ?$ R0 r( ^; \
Once you provide satisfactory answers to these questions, the network will approve or deny your" X( O' O9 n( G" [( u
application. If you get denied, just keep applying or call someone on the phone and try again. Be
5 `. i. T( I0 c: X% jpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
9 b9 f3 |" t1 l2 bfor the network can be helpful." Y3 _8 S0 G- Q" G5 g; L, v$ \* U
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
2 l& n$ r9 H* u. Q2 }) y) E: QSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
5 r: V) I- \7 Towners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
[( B6 K% H1 E5 M- |7 R+ Xpeople can open a lot of doors as far as networks are concerned., ? s/ C9 L: \* ?& }5 ^
After You Join a CPA Network3 K/ f/ C) B8 n6 x. n' T! ^, f
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
# _# K) s0 |! B* u( Nand make an attempt to get to know them a little bit.3 c( y5 |# B# H# r- z7 n2 x
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their1 E" F$ \% z& K+ z6 j4 [
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
W3 y+ Y7 @' Y( d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
) F& X, X1 @* D4 Q5 J" flarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
3 j% I9 y, g/ J; s) gbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus$ N8 U) P% \- [5 n+ ~4 ^
email.
% k! r7 d$ p, A/ g6 rFor more helpful info about dealing with affiliate managers, check out:
( {2 y7 @& u) N0 A" vhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/7 z- `$ {$ v" f9 H$ Z& r4 s% S
http://www.mrgreen.am/affiliate- ... iate-managers-want/* B- X! _5 b1 u) d D3 o( Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 58 c6 a# \( g9 F! B4 e- F
Set Up Web Hosting; z( _0 l7 h& B- ]6 X
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
. r, s8 ]' Q; l5 k# Xabout internet hosting. In general, you get what you pay for with hosting. When you use a shared" x- E+ g, i6 g5 Y7 `" q$ X
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with% B- ?8 o( n; f4 F% a" w7 W8 i
whoever else is on the same server as you.
( V0 I( e' m0 w- _/ GSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast0 }, Z6 T0 { V ~9 P, \) S. k+ b B
enough that the visitor can't close the window before your pop up is even shown. You have about 3
- O2 _5 R9 Y7 O; b) p0 `0 t& vseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
! O5 N1 e7 N% f3 q* nTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
7 L9 h. M. ?3 e( q* Rhouse full of roommates (hosting customers).# v' ?) b7 g1 j1 H
In shared hosting, this is like having roommates where everyone has no specific designated area inside! s6 L1 X3 w7 N; f7 y& t3 ]
the fridge where they are supposed to put their food. Everyone just jams their food in however it will; I r3 p. V0 s$ N6 `2 B+ \5 q! @
fit.' M: u$ {$ t6 e9 v6 T. F; B
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
+ x1 a) d; l6 E: B! f: ?, ?the rest of the roommates, by virtue of simply needing more space and resources to accommodate. Y4 Y5 `# s, }" ^ o# ]
their food. Everyone else's food in the house has less space to take advantage of.* d5 l8 `" N5 Z5 \' H
If you have less server resources to take advantage of, your ability to serve popups will slow down. For0 W& c/ e: V/ ^9 Z i
any type of hosting this is a bad thing, and especially while running PPV traffic.: y% G4 s9 O( k5 ?- C7 A
In the case of a virtual private server (VPS), everyone in the house has their own designated space
) |: ^& a: m* b! Xinside the fridge to put their food, and other roommates can't come into that space. The server is, E$ k8 k/ p" Z4 T
partitioned, so that each customer can only use a specific amount of resources at any given time.: f# O$ G2 \+ H. j! n* K
A dedicated server would be like having the whole fridge to yourself. All of the server's resources U' f" g3 I- a8 ]+ [- I I
belong to you and no one else can use up those resources. This makes it possible to serve much more
- w- h( n% G% p/ Ytraffic, faster.
6 x+ y9 E3 g* w8 }0 fAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
, s+ U) v: B* V+ zAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
" Z* t- `7 k- ~4 E$ zhere:& ?4 |2 k5 s9 O& v" h, }$ L! ^ D
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
" b0 T* D- q8 `- f2 S" }% v! hVPS&highlight=hosting
( o) E) Q3 m% S x6 m5 kDedicated-Hosting-vs Shared-Hosting
) L* F/ r% w9 N% V) X3 |' d) ehttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
) J. U1 z! w; k. f9 w0 {$ P* SHosting...Your-thoughts0 K1 }: N& x& A+ `0 F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 69 j3 \* p1 r8 ]$ e& |
Hosting Providers for PPV
" I$ V1 i2 t6 LBeyond Hosting
, ^1 H7 F; S' u& p) M1 ~http://beyondhosting.net/( t1 d3 B8 f4 }$ H2 k
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment' V) N6 k; T- v. w/ w
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
& {- O5 X. d. e# e5 F: [+ xdirect linking with PPV. Also, these guys provide great support./ K; V9 r9 ]7 |% c. P
Prosper202 Optimized Hosting+ J% w7 i# U* j3 R T
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
: K. Z6 u9 c, _ Q- v6 m' WCPVLab Optimized Hosting( E' e* i( [* W. U
http://beyondhosting.net/CPVLab-Hosting/" M! X" s5 s7 Y% k) |/ @7 f
Domain Names for PPV
& p% r' B/ J/ zOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
6 k+ T5 V5 g; i/ b2 ?where you're going to host your tracking software and your landing pages if you decide to make them.4 j3 x g) t9 ]4 J% p3 c* S) G
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,2 Z r; s$ J" p+ F" ~8 T
bland one is fine to start with, to host both your landing pages and tracking software. The .com,! p; }8 L, x+ i! a9 p+ i2 d
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
2 m9 c" z5 e; w. d( vterm or build a whole website./ e7 A: c% T! {( ^6 z* x# B* H
After you buy hosting, a domain and get those all attached to each other, the next step is to install+ ?5 C* {- K; p6 v, `' ^
tracking software on your domain. This is really important, because it is necessary to track your
9 V7 F% e9 ^5 I+ oconversions down to keyword level so that you can optimize your campaigns. Without proper
5 N! m z: z) o; c' W$ Vtracking, it is impossible to know what is working and what isn't.- C# i3 |9 A- L' M( R
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
! L; b0 ]/ Y V2 Y; h6 Ois beyond the scope of the guide, but both are pretty user friendly and have getting started guides.: v+ v( t5 L+ q% ~: Q2 D6 K6 P' z
Prosper202! a2 _( U! k+ w5 U" S3 X1 y
http://prosper.tracking202.com/apps/, g6 [4 ~2 }* ^5 y0 g7 D
CPV Lab
5 i% E. O& _2 Y6 ~/ W4 B0 phttp://cpvlab.com/
1 `( I. p, K8 B) M" k GCPVLab Help Videos
9 z( n4 D* {* |! F* d# [! yhttp://ppvlab.com/oweiw/oiurw/vdm.htm* O, G( U9 i, x$ z5 A- n$ l; r
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
5 H, u: j3 s* d- windustry standard.8 m: p e* }) L7 I+ j/ x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
: T& `! a7 t4 }. x4 z# fCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
0 @: t9 V# S7 @7 m; k* A: Cgood support if you have problems with your installation.4 E- j* v j- P; S$ B
Tracking 202
, Q( Z3 u: s8 n2 D9 MTracking 202 is the hosted version of Prosper202. You can create a free account and then build your. H5 g/ u6 b; F/ O' ^
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user6 G5 O R) Q5 n# K6 x2 F3 q6 q; p
area.0 T6 R; l# ^# ^5 W5 N* w/ T
If you choose this option, keep in mind that your tracking software, one of the most important parts of. n: |- |3 J# ?: i# v8 L6 f& f! T
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
. ?% v4 z# P4 \0 @ v& |3 _/ S, M1 G) tinterface, and their hosting.
6 A" z& J! ^! h+ \$ u! b4 ~Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
, N1 m" c5 p L" a. Tand targets which you are bidding on. Leaving this up to chance in order to save money could" n5 T2 w& L o# E* q2 T
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
6 T) b3 t9 T2 J9 t. ~9 v- V/ r- owere using.0 a- G% @9 j/ J1 v! Z! g
Choose An Offer
" R8 ]7 Z7 [: Q9 g- I" P9 T/ nNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to. h+ Q6 c, s9 m$ u+ C. C, c
Lesson on Offer Selection L0 A, e$ N- ]/ ~$ [6 r
http://www.ppvplaybook.com/forum ... on-Selecting-Offers2 X) x7 y n) P" r
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.+ p6 K E" \* }. ]6 ~) L+ o
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
/ S" O3 [; d, H4 e% ~/ ]. q( `LeadImpact as the traffic source.3 c+ l% x2 ]) G
Now the best way to learn how to put all of this together is to just get started. For some variation in
" c9 h% F3 h1 Q( z' Kthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked' a8 y+ T0 ~& R; Z* x; \
campaign.+ |9 N- G: _; E1 H4 L z
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first A* B/ L- x; E/ z/ M2 [" ]- l
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says8 W$ P3 g: C+ ~" ]
that all traffic is accepted./ d' K( a4 L9 \3 c& D
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
0 g1 G' x0 y7 D" Q. N8 J# dThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
' s0 v# Z$ c! y$ d0 S) ~get creatives like banners or images specifically for the offer.
. @, W! D& }" X/ O/ P' d( s. |1 \© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
: Z. g) l6 i- j5 V/ GBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can9 x1 q1 K0 l; l, F1 t2 c% v! I' B9 d
track my keywords. Without doing this, it isn't possible to see what's converting.
' z5 p, r, S: A4 h% lIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
b) C- {& O$ j3 ~( j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
8 ?. l' ~7 v8 `7 v* ]! ^) mIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the( y. @; s4 C& I4 p. e
bottom of the page:
$ H4 O- j }7 R+ s* uNext, I have to cut and paste this pixel into my offer at Ads4Dough.) q* d* U) Y3 R A, r. a" s
Click on the offer → pixels → Add a new pixel and this comes up:0 h$ m4 F8 b) e6 \/ k: C" n% Z
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL$ t' g1 g7 v4 L. D& O( } Y
from your software into the box that says 'Enter URL of image to load'.8 Y/ |. c+ j: x+ Q) c" }0 F2 q
Once you do this, it should look like this:+ P& Z2 E# V; g) M% e& D N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 100 l) {* }5 ]4 f- F
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
. I, [% A8 x+ I, eNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either: |9 R3 D+ X7 D4 C# A
Prosper or CPVLab.
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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