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PPV GUIDE [PPV新手入门][28页]/ d8 ?2 J) W0 J3 t4 P
详细的请下载电子书！
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* o0 J. M3 J* ^7 b0 {1 e
; y% W0 Q! S$ R' mNewbie Guide- F% u6 O9 I |; }9 y5 S0 a1 R) [ _$ B0 R
PPVPlaybook.com, Y3 k7 E/ i% r0 b4 V% ~
Tracy Shaffer" D1 @( x7 Y$ N; h, `
David Ford. q. x! E/ Z" ^" i6 W0 ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
5 e1 j9 ]3 o- W1 }. z0 {Getting Your Mind Right to Start Affiliate Marketing
: j1 w: M# C1 f4 [' W8 I X+ R+ [8 s* ~; kThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
: }+ [' ^' P9 e. iever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where# e" ~% m6 g" b+ a; t5 E2 |; K
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing# ~5 ]) s" d+ W. Y# K1 j
with any success, these claims are laughable and far from the truth.7 ^' X9 A* {% z x& ?' J- @( m
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
$ l7 j) j8 h* sflow management. The main benefits are the low barrier to entry compared to other businesses, and: _2 ~" v* Z4 G5 V6 B$ x1 [' m0 a2 a4 r
the ability for a marketer to be a one person shop and make an incredible amount of money with low
- W+ X1 G. v4 Q, w1 Voverhead.
& |; |' k( }) f% z0 UThe winners in this business are the ones with persistence when nothing works, who know there's, U* o6 E \( g" k1 `8 u
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.$ \$ K& g8 K; a9 q, m7 [# e
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
! i" T6 h( b: ^stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.7 C9 `. V% \* B, c8 U, w8 Z
Most of these things happen suddenly and without warning, and they all contribute to the amazing
6 _$ O5 Z" q: p7 Klearning experience available to anyone with a few hundred bucks and the ability to open an
; F5 ]$ k! l- J9 Nadvertising account.4 u; W' q0 U# C7 e
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
" s. C& K7 _: n+ o6 S! Vwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
/ V) L* e( g6 L# K' E9 @, t. p i3 }marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
& _% _6 W* q$ ?. \: Q3 B) _# e$ htrying something else, failing. There isn't any guaranteed recipe for success except this: persistence. Z, F# F. d8 M7 G# h. M( |* c
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you6 o. h& y p' e& c1 k
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
6 n' p$ V8 A! O. mstarted building.2 D$ p6 _- Z& i+ ]1 L
Things you need to get started:
# W) q2 x' R( O4 A4 z1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
3 D- Z! X7 O( m! }1 ?- f$ W; c2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)+ _) N# o+ p6 a+ E
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)4 A1 k4 D8 ^# L9 i
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
3 c4 c& W) [9 X9 V1 Z5 hThis guide describes from start to finish, how to get started in affiliate marketing by running traffic3 ?, y- V. w. j4 B+ Q* x7 F- R7 b
with PPV.$ G) a0 E& {+ `% o
Basic Getting Started Definitions2 z- k4 v6 _5 }2 l; k/ c* d
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
6 c- z( z+ p4 |affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
$ ]9 Z+ p* g V$ p6 O5 j0 d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2& C- W5 r5 c2 @& ]4 T
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
" X/ f2 [7 @1 `6 M& w# C# fCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate; S2 d- |+ }8 M) P3 W" o. {+ S9 q
receives a commission on that product. An example would be the Amazon.com Associates program,% w: g6 w# `3 l( k
Comission Junction or Clickbank.! n. p0 b4 \# e/ a) w# f) k* C9 a; g
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
- K+ P! O7 D( v! X. |an action like filling out a form, submitting their email address, signing up for a service or sometimes$ |& l5 ]6 b7 ]
buying a product. An example would be Ads4Dough or Neverblue.
4 `* ]0 W( F) y( U$ gAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's9 A; [9 s* l) U) N# I, c
account, getting the affiliate approved for offers, bumping payouts and just about everything else
9 ?, C2 g+ l% t P. i/ lrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager a& l; L# G5 H, r6 ]% `/ {. E
right from the start can really help you.+ ~) V- j( J8 U
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served4 l% O& F4 \5 W1 C" j1 S3 S
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per7 m. K7 R5 W2 y5 X% x9 w
view, starting anywhere from .01 or .015.5 m5 h) I6 X/ W0 @$ Z
In order to use this type of internet traffic, the affiliate can sign up with a number of different
( @( R9 r5 {8 P3 E. ?- a- ccompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
+ y5 q3 i, V/ A! DMediaTraffic, and AdOn Network.0 v2 y# T% Z; D
Don't popups get blocked by pop blocker software?
* o. W2 U3 D3 r; p7 X1 v5 ZNo. Popups are served in a new browser window as if the visitor had opened the new window3 M7 D3 r% e, f
themselves.
/ j+ c( s7 Q fHow many popups get served to the visitor?
1 u+ Z1 i! Q* k3 Z# |" NThe number of popups served varies depending on the PPV network. Some pop more frequently8 z, l3 P1 y6 T) ]
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
% P* [- g& @0 f1 t3 ? [' ~serving this kind of advertising, so they have to toe the line between keeping their software5 [% K N1 e+ `$ R) ?+ k
downloaded and still making a profit.
& H* O/ S R) q2 |Isn't this type of software bad? Why would anyone keep it on their computer?* \5 n" d: l- ~; J9 y9 D" G
No, this type of software doesn't harm the user's computer.. S! J7 B+ E) ?* D& V
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,9 R# f9 W h: Y! I2 R) e% k
toolbars or videos to place the software on their computer. The visitor keeps the software in place so+ @* r( @, q+ o" J0 }: `
that they can continue to have access to the incentive.7 Q" r5 o& g7 k! e, |% b" K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 36 `4 Y1 I1 A( }0 e" C8 [5 l- i+ `
How to Get Accepted into a CPA Network- q7 b2 G Q- _/ G4 j- E0 s1 y# @9 t
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place5 |4 G8 T9 b4 d+ r0 {- c
to start looking for networks is Offervault which lists offers and lets you compare payouts across% M% B" ~ m' j- n5 v
different networks.: j; @/ N# w8 u- r e) z
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
1 Z9 s& |& q- z: V9 @application and be as specific as possible about your promotion methods. Usually some time after
8 G+ p9 p4 U* s! O7 Y. ereceiving your application, the company will call to interview you. The phone interview is a critical# s( |% Z1 W4 u0 K
part of the application process, and most networks will deny your application outright if they can't get+ O& \0 E$ V" L: W* j
you on the phone.
5 V2 Y$ w- R. ^1 N% |# p0 I% ROften, the person who does your phone interview will actually become your affiliate manager after: s- k' |2 P# a& A
you get accepted, so it's a good time to put your best food forward." B' u" a. E- f* q# G
You might not relish at the idea of someone grilling you about your internet marketing methods over. Q1 Z1 [ |4 h Q4 x# G
the phone, but trust me, this part is critical. Have answers in mind for the questions:
) j. e4 s G5 N( a* m7 D' f6 QWhat methods do you use to market offers?
$ c6 ?1 K6 B2 J0 W/ N; V' Z7 sDo you already have a website you will be using?
- Q! Z. i5 }4 w$ kHow much is your advertising budget?2 z2 |( q& k- B9 w
What other networks are you a member of?
" M. i9 j: |& F$ `; yWho are your affiliate managers at these networks?
$ B. J9 U% O" V; _- c. ADo you use social media (Facebook, twitter, etc.) to market offers?" j& o% S" F8 ]) E) P
How much traffic can you drive?
5 ^9 Z1 a3 _: jDo you have a personal recommendation from anyone who is already a member?
- ]7 j# _, W6 f5 o7 b. U+ wOnce you provide satisfactory answers to these questions, the network will approve or deny your8 D& Y0 ^& D9 Y5 Q: i% v
application. If you get denied, just keep applying or call someone on the phone and try again. Be4 k' d* E) J$ t7 T3 _- I
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
( D/ J' r. u% j& ]6 i8 ?$ rfor the network can be helpful.! x# q9 t+ ^7 Y/ }6 {
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate9 B: @$ P0 V; ]6 V# e3 n p7 L; D
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network& b% z) x# i2 C
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know) D6 T8 i& |% B& ]) `+ q4 Z% f, L
people can open a lot of doors as far as networks are concerned.( }* X. j" m% R U
After You Join a CPA Network" N% q; w9 p. G# ~5 [; Q0 i
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager3 V* X+ s, `" I6 {% m% y
and make an attempt to get to know them a little bit.6 R1 | S5 @: a. `! @, o
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
9 E5 X2 r/ q: c9 }weight in gold. Start feeling them out from the start and try to get to know them. Once you get
! v5 i' \( U) d8 m' `; j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4+ c$ P. O# f; m: D; `# G
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
3 g. c+ g: w; ?. T3 `bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus2 A( s+ J; `' N- e2 \) a7 D
email.
- H# E# M/ j, Q, u0 u& ^For more helpful info about dealing with affiliate managers, check out:/ h X) V# x- K$ t) X9 u8 X
http://ppvplaybook.com/blog/musi ... -affiliate-manager/' W* \" ?) x- i8 _
http://www.mrgreen.am/affiliate- ... iate-managers-want/
% a+ U$ I! H( c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
$ w+ m! ^ z( H- X" V+ lSet Up Web Hosting
3 @6 I4 T& m$ E: ZGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said& h& I/ \6 V3 E6 }7 V; R7 Q
about internet hosting. In general, you get what you pay for with hosting. When you use a shared8 a; _0 x7 x" u
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
- _5 N9 [' L: ?whoever else is on the same server as you.
! E& x' u( w& p# H' [; T$ `- iSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
+ o s9 D8 e. Q6 i( _enough that the visitor can't close the window before your pop up is even shown. You have about 3; I: g c. L8 r# V) g; V5 ]
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.6 I2 F+ L; f; Z: z( c5 x
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a) _+ V3 W- k9 I: ^4 o+ s/ t7 o
house full of roommates (hosting customers).. S1 v8 Q9 L$ C# F% Z. c2 G
In shared hosting, this is like having roommates where everyone has no specific designated area inside1 @4 Y8 ]+ i" q8 F' i. [9 m1 C
the fridge where they are supposed to put their food. Everyone just jams their food in however it will4 D/ ~ C2 X: c
fit.
* J3 V6 ~+ a/ r# kSay your roommate brings home a large turkey. They will then take up more of the refrigerator than2 [( x$ K. S# s2 k, D8 `' Y: J/ w
the rest of the roommates, by virtue of simply needing more space and resources to accommodate1 ^1 ?9 U% r" ?+ D
their food. Everyone else's food in the house has less space to take advantage of.
( \4 E4 j' ^$ N( g% jIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
4 y* j/ {4 r3 c' @0 wany type of hosting this is a bad thing, and especially while running PPV traffic.: s/ e( ?: k- V3 [
In the case of a virtual private server (VPS), everyone in the house has their own designated space/ `" M* J Q. Y& F1 j4 ^/ H. c
inside the fridge to put their food, and other roommates can't come into that space. The server is
$ L6 W9 N# O# r5 O* y0 B V8 Lpartitioned, so that each customer can only use a specific amount of resources at any given time.7 G# E1 c7 o8 m B7 @% S5 c
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
1 U* e+ T8 S9 _) s& ~, |belong to you and no one else can use up those resources. This makes it possible to serve much more) j. i% Z+ j5 C2 o0 m
traffic, faster.9 G9 R6 ?, {, L* k3 }
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.) [0 p6 [3 t: x4 F* e5 Z; T
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
; [ s4 b9 V; w h, t' Ahere:# ^/ ]$ [5 e( d8 E
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
v0 z$ L7 j' a# RVPS&highlight=hosting
" u3 T' \' T/ `9 q3 H+ rDedicated-Hosting-vs Shared-Hosting
, J9 b6 m/ s9 T8 O3 {' T0 ^http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
$ N& h3 ^8 z# t2 l! ?Hosting...Your-thoughts9 C, u7 G& A; d0 r# O9 g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6" \" m t; J5 k# d8 s
Hosting Providers for PPV
- P9 F5 R/ J& }: {Beyond Hosting
1 J; A! \! f; o% }http://beyondhosting.net/% u# S/ V3 G1 G3 [; |
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
9 R% c8 G2 q5 Z# {+ X8 n' a. p# D& dreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
- |; x( p# ?, x( F1 J" r' _* y6 mdirect linking with PPV. Also, these guys provide great support.
2 J0 f) v S$ f. SProsper202 Optimized Hosting6 J2 j) u# @, z; o- A% \4 E) _& H
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/3 O2 W# M" p6 W5 A6 B2 f
CPVLab Optimized Hosting7 s" n+ ^# ?/ r; p* r+ c! c% l' N% y
http://beyondhosting.net/CPVLab-Hosting/
; y' r$ B3 d1 U, @5 MDomain Names for PPV3 y8 B4 ^* n3 U6 N" \& `
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
: ?; `& x* m9 J( n! wwhere you're going to host your tracking software and your landing pages if you decide to make them.! \' `; f' O5 g/ ~; d
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,6 m# |$ Y- L* Y, \7 K9 D3 ~
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
/ I% X3 e) r' @7 m9 y2 o2 k$ ^6 ?.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
6 ?! z1 b9 _) W& b* u, W( l) M2 `term or build a whole website.
! U. a. m( i$ ]9 }, o6 T5 sAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
; P$ \7 w; @- ?8 [tracking software on your domain. This is really important, because it is necessary to track your, c! N [: p4 \. ?" U! W
conversions down to keyword level so that you can optimize your campaigns. Without proper
, h2 T- T7 b% M; t+ o5 E" g& ztracking, it is impossible to know what is working and what isn't.0 x5 b" Q$ t1 v% ]3 Y# Q/ R6 \
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software0 R& }/ Z( A1 k0 R4 _5 Y
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
' f9 i5 r( A" G0 l9 ]; c$ @Prosper202( c. z$ ]: x r% w3 r
http://prosper.tracking202.com/apps/3 M1 r% r2 w$ v4 {
CPV Lab, D+ V$ Y; x; {; \5 T4 \+ x7 K
http://cpvlab.com/
( V9 a# b. h4 OCPVLab Help Videos
`( m6 Y; M! |" P- bhttp://ppvlab.com/oweiw/oiurw/vdm.htm
& A9 ~$ }+ C5 t- q6 l- a, QAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an$ x, r# v# s( m7 s i7 D
industry standard.) [. J. X `( y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
9 s; E# ~" D8 I t1 gCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from( @" A& ^- N. U* K
good support if you have problems with your installation.4 L# a d6 n# S. K C3 y8 Z1 u
Tracking 202
1 d% e7 Q# x% V8 q7 l/ QTracking 202 is the hosted version of Prosper202. You can create a free account and then build your# D4 d: g& i {7 _+ L
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user0 J; i# ~5 H, Q9 k5 Y! m
area./ a1 D1 `& N- U8 E+ W+ {
If you choose this option, keep in mind that your tracking software, one of the most important parts of# ]( g' l" U+ N# Z% w
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2029 k0 f- T: k" y# X, F8 C% X
interface, and their hosting.7 ^6 |, L: B9 C; ^7 O" L
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
% _- Y a1 A: p) w6 r, nand targets which you are bidding on. Leaving this up to chance in order to save money could7 a* c, p" R0 l# |: C) l
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
$ t, X- I0 v& q' Kwere using.8 J: ^4 e9 \+ |, L$ k$ {. R9 d ^/ g
Choose An Offer+ z4 n& t; F; r' j0 @0 H, v; [. i
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
* t7 ^. W9 A) h# J9 U \3 m; ?Lesson on Offer Selection T0 |5 K+ a0 ^' ~: J
http://www.ppvplaybook.com/forum ... on-Selecting-Offers1 i1 @6 T. X4 u7 A+ d
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
! j& |6 b/ t u PTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
1 r% O M" O9 Q* z' S, J, sLeadImpact as the traffic source./ j2 K- ~- B3 k$ j
Now the best way to learn how to put all of this together is to just get started. For some variation in. o4 R2 b1 e' J; Y
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
# O3 e' A) o+ e3 o( e* j6 k7 qcampaign.* j( }2 x& H% U* k1 V& ~
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
5 N0 F' _5 J4 q kpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
4 p6 H: Z. k3 a# ^0 athat all traffic is accepted.7 k. i, F% V" e* n' T
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.7 G; ?: r' F. U# `
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
, o! j% C& F5 |, i. V) I4 Jget creatives like banners or images specifically for the offer.. G: D- I- T5 u) {' L( v$ T* I; e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 81 r$ c) R( w, d6 M9 T* E3 _
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
0 W2 w, l& V+ `+ Strack my keywords. Without doing this, it isn't possible to see what's converting.
7 u$ K7 H' o+ M) Y5 z" ]" K0 sIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:4 h. [% S8 `% W! o$ f# p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9. a% P: `* g) s C
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
2 Y. T+ C, C& X" Zbottom of the page:; w& V+ x; E% R) ~& D7 F+ z
Next, I have to cut and paste this pixel into my offer at Ads4Dough.2 y* G0 ^9 C6 q( Q
Click on the offer → pixels → Add a new pixel and this comes up:
: |, z5 c2 m/ [+ e9 l: v+ cMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL- {6 a# z( O8 h o8 D, t0 v
from your software into the box that says 'Enter URL of image to load'.0 u# O, x7 k6 @8 _, E( ^9 ]; }1 Y
Once you do this, it should look like this:
; K9 T6 u5 V/ O: L) ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10* }5 z) `4 q/ b* d1 q; r( @
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
: A8 A( X7 K0 o4 u6 _, C% q& Y1 ?# WNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
5 [7 y6 P& C) t' D: } ^Prosper or CPVLab.
7 i! |2 J- U. K& Z4 O
) a; ?+ G5 P/ O) w7 x |
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