|
|
PPV GUIDE [PPV新手入门][28页]' [, C6 e" y- _8 {# a# |
详细的请下载电子书！; f/ I, y, f1 B; [' u( Q
2 W; m6 g( B+ h' M5 Q; W _7 E3 J" o- o# v
Newbie Guide- p# m9 J5 q# m2 `. u& m
PPVPlaybook.com: {6 c9 b' x0 A" V! P
Tracy Shaffer1 H% U" e+ R& X9 S: f
David Ford
- {: `& X& O& J3 Y5 D$ K% `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
5 J$ Q2 S5 d: H: WGetting Your Mind Right to Start Affiliate Marketing) n3 t, H) g$ j7 Y: |9 W! j. H
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an7 [3 s! w! V; D' E0 k6 h- y% P. o ?
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where4 e7 F0 R- b1 O' C
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing/ v- I& O. Q9 f$ F9 [# o
with any success, these claims are laughable and far from the truth.
* h u& O6 L7 Q% C6 M7 yAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
0 h5 f9 x" `' P- ]0 lflow management. The main benefits are the low barrier to entry compared to other businesses, and
3 G9 Q) b4 M# |& \$ \7 ?5 J# @4 V6 ^9 Lthe ability for a marketer to be a one person shop and make an incredible amount of money with low
5 S+ K. `3 K1 g* g8 Moverhead.5 |" U. u' y& ?2 E1 ~
The winners in this business are the ones with persistence when nothing works, who know there's
( o8 Y3 Z% ]" [; o5 Xplenty of money to be made and just keep at it, who can fail over and over and still build campaigns./ i/ k, n( X1 O
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
2 }+ e' H2 K' kstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.# c* a! B7 {5 p5 D
Most of these things happen suddenly and without warning, and they all contribute to the amazing
. y; T7 G- ]) V$ q# ]! a. rlearning experience available to anyone with a few hundred bucks and the ability to open an- r9 ~# e: s, W! m: K
advertising account.
, z% V1 D$ q, A# M2 KYour competitors are willing to work at this around the clock. This isn't a push button, instant business
P# J' [8 F3 C0 w( swhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
* [! m/ J) w' V5 |marketing has spent countless hours learning, trying new things, launching, tweaking, improving,7 A2 J" J4 `! g( F0 r/ h
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.# F$ ]2 s) Q# Y' ]8 \6 j( z
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
% J# s8 [6 x0 e ]: J& Ostarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
C4 W( q5 L7 J7 d7 E% hstarted building.
5 C8 U3 O: m3 I: P- e! CThings you need to get started:
0 Q" ]- U+ Z5 {; s V8 _1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
o$ s% L x5 d4 Q+ x6 f7 m% L2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)+ i4 [0 {5 B# m' I
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
, n3 m' A6 g" j0 |3 t# H9 \5 X$ H4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
! S" K; b- E. J, g& bThis guide describes from start to finish, how to get started in affiliate marketing by running traffic1 }3 N9 u7 R z, w/ _6 B7 n
with PPV.
+ x: Z" H% z( ~ O z9 k3 i4 U( M- LBasic Getting Started Definitions+ O1 U3 t# x! ?( k* n
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
! C9 a( [9 J5 o. r5 |5 ~affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main- z; O% O2 X4 f- }! I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2 q$ U- B# U0 D
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
# {# p/ z9 ~* w* X" }Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
4 o6 |# `6 P X( h' ~) S) s/ z. a9 ureceives a commission on that product. An example would be the Amazon.com Associates program,
' |5 s7 t" m: O+ f& RComission Junction or Clickbank.0 W5 M! ]2 l- W" @- r
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes- F$ g3 n1 b# ~* f$ D! t5 h: ?
an action like filling out a form, submitting their email address, signing up for a service or sometimes+ O% [' o: K0 W' l2 y" M
buying a product. An example would be Ads4Dough or Neverblue./ T( X2 A6 M" g& P
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
' b$ p& T. ]+ G! l" p; r1 paccount, getting the affiliate approved for offers, bumping payouts and just about everything else
: {: e4 l) O/ u- t9 Vrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager( ]0 A" f" } F/ S d+ Y' z
right from the start can really help you.
" U* P" u& R/ l+ e" k3 F TPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served8 |5 w! z6 ^- [9 O
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per& }2 z4 S# c& q/ W0 M$ R# Q
view, starting anywhere from .01 or .015.- t8 |& E$ n3 V9 C l" `
In order to use this type of internet traffic, the affiliate can sign up with a number of different% |8 r) U2 Y) l3 s5 y
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
7 S& X4 l2 k# }MediaTraffic, and AdOn Network.9 V' ~. v' v/ X6 {: T. W& y* ~% Y
Don't popups get blocked by pop blocker software?) W5 W7 W# j$ x0 J9 m4 D. g
No. Popups are served in a new browser window as if the visitor had opened the new window
. ]+ T+ W7 X* Gthemselves.
' h- S. @( q6 `5 x# ^% YHow many popups get served to the visitor?
1 ?1 Y Q# B, ?4 }" ?9 \The number of popups served varies depending on the PPV network. Some pop more frequently/ u5 @( n( i2 p
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
6 S5 P9 u5 }$ b- jserving this kind of advertising, so they have to toe the line between keeping their software& @4 }6 x" Z8 {" P6 P. [
downloaded and still making a profit.0 m3 _, N1 ^7 j. u. c. [, r
Isn't this type of software bad? Why would anyone keep it on their computer?: F" T# h) i% L, _! r; m
No, this type of software doesn't harm the user's computer.
% A- X9 }0 {5 G/ n* ~4 P" ~5 W' n0 tCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,5 N+ l2 e9 l, E* R+ u. L! u
toolbars or videos to place the software on their computer. The visitor keeps the software in place so3 }8 _: }1 b4 ]2 g8 Z! y! Y8 Z
that they can continue to have access to the incentive.
& y" P, _, o, P0 c- ~" d+ N1 V# G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3+ f3 M1 O1 u2 p% I `; W* X" [4 u
How to Get Accepted into a CPA Network( T1 b! N- q5 a/ F3 q) y
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place0 M8 Q% }# e8 Y1 t. }& h: j
to start looking for networks is Offervault which lists offers and lets you compare payouts across/ W) K* _, u* k4 {2 y" r
different networks.
6 P5 g: y% j! J4 |+ n3 x5 \8 ^2 FOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
2 V# g4 y+ }! c) [6 y8 s+ G# capplication and be as specific as possible about your promotion methods. Usually some time after2 n+ k& }3 T+ l+ F9 T* Y
receiving your application, the company will call to interview you. The phone interview is a critical
2 a. | C. S% ~1 E9 _! @+ n1 lpart of the application process, and most networks will deny your application outright if they can't get
, @: a" z- l. y5 x1 w1 pyou on the phone.
% d- B; j% H( J9 Q* {Often, the person who does your phone interview will actually become your affiliate manager after
( r% p# N$ G3 P$ Q7 ayou get accepted, so it's a good time to put your best food forward.
3 |6 T& }2 e2 h9 k5 p5 iYou might not relish at the idea of someone grilling you about your internet marketing methods over
3 s5 V: e( s/ C7 a$ t; M/ `( s* E; |+ Mthe phone, but trust me, this part is critical. Have answers in mind for the questions:9 D7 E: B. V& _4 A0 p3 a% g V( U) v
What methods do you use to market offers?
2 m3 ?3 ?, G/ G$ ^Do you already have a website you will be using?
8 u# C! ~+ U: f$ q% T) N: RHow much is your advertising budget?
o" \9 y' o( |! [# }; uWhat other networks are you a member of?3 P; s0 [( u" R
Who are your affiliate managers at these networks?* Y+ i% T$ r4 z2 f+ T
Do you use social media (Facebook, twitter, etc.) to market offers?: ^) ?# A' V+ t K* D( l; S
How much traffic can you drive?( V' s9 ], B7 f2 g- ?7 \6 s
Do you have a personal recommendation from anyone who is already a member?7 @; P1 P; m3 o
Once you provide satisfactory answers to these questions, the network will approve or deny your
* O2 S0 S% u8 D3 ?& R8 Q7 Happlication. If you get denied, just keep applying or call someone on the phone and try again. Be+ X( K4 E( Z- z! Q0 V' D* |2 D9 f
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
K1 n2 T+ i4 _) wfor the network can be helpful.5 w$ A U# U, A# z, B* w
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate- t3 s$ N- p- [& e# p( S G! ^" h
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network0 W, P& p/ | ?( I! }1 ^( ? d, L
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know! }7 g& A, }1 @ F# R; j
people can open a lot of doors as far as networks are concerned.
9 ^3 Q/ s; D9 I! Y8 ~* SAfter You Join a CPA Network/ b( e$ ?+ F2 X
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
8 P9 t4 N% ^8 k$ M7 Rand make an attempt to get to know them a little bit.
) f$ x8 U3 ? J# M1 oFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their" h5 L% M# b' d9 y8 z7 R. d/ f
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
( Y8 {7 O) d& r- p( B9 c, c$ q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
+ c' l, [# y* z8 Elarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
" E; L' j7 {7 ?bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
# X) H) K) K! vemail.( y' ^& T' B! L1 v" s2 h; q
For more helpful info about dealing with affiliate managers, check out:
# T9 G4 w3 `8 e/ Nhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/2 I3 C" |/ Y* h( D3 N9 ^0 _* ~" |
http://www.mrgreen.am/affiliate- ... iate-managers-want/# D: _9 W" i1 z. Z2 s! W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5+ [) z3 ?# o) L' }! f2 _* H
Set Up Web Hosting
5 \: Q/ p; c+ O8 S; g% T/ b" FGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
) B0 m6 n+ y+ `) aabout internet hosting. In general, you get what you pay for with hosting. When you use a shared* }) f2 D. c! U+ L5 j
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with$ k* b- P5 c' l: z* b9 y
whoever else is on the same server as you.5 Q* L9 e, o% D
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast5 q' }; R9 W% N9 F
enough that the visitor can't close the window before your pop up is even shown. You have about 39 O1 n( [6 J( w2 y- i) Q
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.) S' o6 u0 j$ _) S. z* B" ?% ?
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a1 p" t* x2 B% I! }+ f7 \ o! P
house full of roommates (hosting customers).5 v. g- x- o9 }
In shared hosting, this is like having roommates where everyone has no specific designated area inside
( F; g9 s* C# v* A! J9 o) ]the fridge where they are supposed to put their food. Everyone just jams their food in however it will
/ v: |& e2 O! N( B2 g5 l" A& ufit.
7 D4 n9 Z4 ` m2 u4 J0 ZSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
2 `' I, k9 w3 f* b% Z& w( Zthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
9 Y$ w( D8 z; E; o& s8 B( ?$ x3 ^their food. Everyone else's food in the house has less space to take advantage of.
: f% F" T8 V$ ~# W8 Q& ?If you have less server resources to take advantage of, your ability to serve popups will slow down. For
8 ]; j8 j) }3 ?: a- Rany type of hosting this is a bad thing, and especially while running PPV traffic.- P9 E- I) }1 J
In the case of a virtual private server (VPS), everyone in the house has their own designated space$ H. _, r7 v, ~. I& F$ `
inside the fridge to put their food, and other roommates can't come into that space. The server is8 v3 }4 N- `! d
partitioned, so that each customer can only use a specific amount of resources at any given time./ U3 U, U% {3 L( j
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
3 a8 Y$ w5 C3 _# A4 _9 _belong to you and no one else can use up those resources. This makes it possible to serve much more( A5 w4 _) V: [# |* Y9 h
traffic, faster.1 F8 v' t& J9 G3 y
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
% ?# s; h. l! U! @Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
+ d8 B; ~$ x2 p, t9 mhere:+ K: t& F+ c, a
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
* f3 h. j& Y3 gVPS&highlight=hosting# r4 p& \( i$ z, g0 M7 |
Dedicated-Hosting-vs Shared-Hosting
2 t0 a9 U* l" L& s' Mhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
# X3 D: v3 X8 [% z$ jHosting...Your-thoughts& L, ~2 p# }. ?( I0 q4 y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
% y6 o, [! E4 ]2 t( e4 r- D9 l+ U4 S& OHosting Providers for PPV0 L# R% o E/ k' e c
Beyond Hosting
, Q, H$ J! Q& C! t) _http://beyondhosting.net/
6 F9 y8 P3 f sWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment5 ~6 D. v$ Z( G/ c; J
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when6 T# l' }$ M- R" d! W8 G
direct linking with PPV. Also, these guys provide great support.
5 e. W9 o8 {' N/ c0 A% uProsper202 Optimized Hosting
7 p- ^# ~' B. [& O$ b1 Xhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
]' _) q- Z6 L1 TCPVLab Optimized Hosting' ]% Y2 S; `' C! B0 a
http://beyondhosting.net/CPVLab-Hosting/
8 i4 i. _' N1 \' O! v; YDomain Names for PPV
4 @3 E) E; s+ H2 AOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
, U2 L; A: ^; m- E3 t# @where you're going to host your tracking software and your landing pages if you decide to make them.7 W* q, v2 w d
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
+ T- Y. p% f! W9 I I$ P8 Fbland one is fine to start with, to host both your landing pages and tracking software. The .com,
9 E: m! ~% o9 G; C( i( w6 m! L.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
1 y! b6 h+ B* \ b! @, x& rterm or build a whole website.
! w) r7 n6 C+ S5 i E6 m7 TAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
+ u! p6 x# G# x& R* vtracking software on your domain. This is really important, because it is necessary to track your
) x7 l8 p- J5 V* \- ?1 p1 Gconversions down to keyword level so that you can optimize your campaigns. Without proper) ^+ k" T0 K% ?4 H# J
tracking, it is impossible to know what is working and what isn't.7 G$ Q- w& E. z
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
4 Z. |' T* o2 D1 ?is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.2 o- H; ?; r) d* ]% i3 \: l- K# i
Prosper202* _' t9 ^- g% w
http://prosper.tracking202.com/apps/
3 ^4 y9 ?# N Y" O( i* xCPV Lab9 {0 ]% H" S5 B7 A- z, H/ g7 _ f
http://cpvlab.com/
; s0 ~) g; \7 m$ {' sCPVLab Help Videos- {5 `) ^* {8 q, t/ ]
http://ppvlab.com/oweiw/oiurw/vdm.htm
+ ?! p6 a* |* f6 ~, jAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
8 z; y: {& O+ `+ I& I' Lindustry standard.+ y" `4 A$ M2 `: W9 k# t, J2 s* `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
5 @/ j- _5 m5 T* r5 gCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
1 I ?1 A0 i9 {! @% k/ u' ~! vgood support if you have problems with your installation.
8 o/ _7 B! w3 X# S5 t% cTracking 202
: n! s: E; Y) n' K0 p# `' N2 OTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
) N3 d, M3 H% Gcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user: i# z0 F+ \0 }6 i! z. P' S1 Z! s
area.( A' S0 m/ l1 r' p* g* b
If you choose this option, keep in mind that your tracking software, one of the most important parts of# j2 Y$ x0 {, W
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
5 ?$ A3 s3 e9 q% d7 Winterface, and their hosting.2 l. K7 c) l+ ?0 @: d
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
3 Q9 Y8 Q; E' V) A9 B+ rand targets which you are bidding on. Leaving this up to chance in order to save money could3 T6 ?% j. }9 F# q
potentially leave you open to huge risk if someone else caught on to what offer and keywords you% r! _* k+ R0 n9 Y* B6 `5 x
were using.; U& }8 Y; m( Q& e- W
Choose An Offer
& ?# u: m; G0 X' r1 u7 FNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.% X& i ~7 y _% |$ n V! B, V: r
Lesson on Offer Selection
7 T8 z6 N! x- S+ |http://www.ppvplaybook.com/forum ... on-Selecting-Offers
: r: r3 ?' L7 `6 eIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.- E$ m/ v3 [/ x6 B/ H1 @
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
# C. n8 @2 w( I7 ]+ wLeadImpact as the traffic source.) v2 W0 N/ `1 X* Z2 f& k% _& B# L
Now the best way to learn how to put all of this together is to just get started. For some variation in- G, s" d' l P& i- t
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked! H& `, ]1 _8 l- O4 i* G
campaign.$ \3 h0 N( M) l* \ K
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first9 `: R( g6 y; L/ n. g! R# {4 T
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
, Y, q& w2 n1 h( ~) }8 X5 B4 Rthat all traffic is accepted.
1 r# [) X5 }( ^9 v; R) fFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.3 X" D# m5 l8 C0 p0 H4 z) @
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
( l u( F" H1 [" s w8 U8 W# {get creatives like banners or images specifically for the offer.
; H" R: T4 }2 {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 81 w3 y' z3 N$ U2 S% f. G0 m0 u
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
& ]* V" @/ f. G- b' }track my keywords. Without doing this, it isn't possible to see what's converting.
( y4 Z7 P; i+ i: |In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this: @5 J+ q. _% ]9 t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
" O0 L1 h7 w; D* y, l# U* p3 ]$ JIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the$ T1 S6 C+ [- D: V w
bottom of the page:
. | j1 M8 o% o& E4 S8 h) D+ Y6 {Next, I have to cut and paste this pixel into my offer at Ads4Dough.
) X) {0 R7 G( NClick on the offer → pixels → Add a new pixel and this comes up:; R# V0 \* }: s* _
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
4 I" s1 E1 z4 G1 jfrom your software into the box that says 'Enter URL of image to load'.: `3 I1 ^0 X8 [- {' [9 R; K
Once you do this, it should look like this:
1 l8 g5 R; U) _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10( Y& C9 m. l0 J% D! o6 ?. L
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
- ^0 ^7 a+ @/ f3 G5 H; f) N, ^# ONow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either0 ^( ?/ j" K& \
Prosper or CPVLab.( `8 w4 W+ Q" u) j r: l
! `$ m4 y5 n! P( N' W4 O% J" z! R |
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
×
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
