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PPV GUIDE [PPV新手入门][28页]* I P3 {* V8 v5 v, R
详细的请下载电子书！$ T/ V. U, q$ y/ {* L
% W f* D& m, O) g$ d: D
3 d! f/ H {- vNewbie Guide
) c9 O" I u R3 s' W7 {PPVPlaybook.com
) p( {. Z' h# _& A1 s' HTracy Shaffer# c" m1 h6 t' I; u' u' E
David Ford
1 g4 U. A: a8 B6 }8 M" K1 T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 16 s0 R7 E" u2 S& z% `
Getting Your Mind Right to Start Affiliate Marketing! u, g7 ]0 W# y. q2 G- @
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
# J$ S" n% I' y/ f- o; J! Aever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
# x/ |3 {3 P2 g7 b0 pyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
/ s& v: M$ I- a/ X0 ~% Cwith any success, these claims are laughable and far from the truth.4 }/ _6 l9 b/ [5 g) ~
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
4 y0 }2 Q0 \# U; }flow management. The main benefits are the low barrier to entry compared to other businesses, and
3 |) W& V/ R4 S& I2 vthe ability for a marketer to be a one person shop and make an incredible amount of money with low
1 j2 e6 W! h% |$ s' ?5 Q! Ioverhead.2 {% M; U& H# N+ l
The winners in this business are the ones with persistence when nothing works, who know there's# G" T- m! ~8 N2 Z7 d
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
" k8 D8 H/ m4 M0 K$ qThe cold hard reality is this: virtually everything in the space is changeable, what worked today can8 w1 l9 t- J) M# C9 ]& c5 d7 ]. `
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.5 `+ R; A5 e! U( A# J& |, {
Most of these things happen suddenly and without warning, and they all contribute to the amazing1 S, f- X7 R% G- }
learning experience available to anyone with a few hundred bucks and the ability to open an
' P/ f6 Q. {3 W5 [ Qadvertising account.
* A* `4 z! l: _' X2 P8 L, P K* NYour competitors are willing to work at this around the clock. This isn't a push button, instant business
& V, {. \& _' ^; l- {- G! W6 Zwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
+ f' ]% @( B2 Q+ T* |6 {marketing has spent countless hours learning, trying new things, launching, tweaking, improving,8 a8 }! b9 O6 {' H# c
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence./ Z$ W& [2 {2 _; h& B& E
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you8 Z- l. a& ?9 m, L
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
: }2 M u. d9 H: ~# Mstarted building.
Z4 n0 E# h* ?+ GThings you need to get started:
1 T% W3 I# j" Z) D& Q4 n' H1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
0 r3 `+ Y, M" h9 q2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
5 N4 N) d0 p0 D* `0 u) M* j3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
! A( o9 u. }3 O4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)2 r8 u$ h8 B3 m- q0 D3 D% _
This guide describes from start to finish, how to get started in affiliate marketing by running traffic- w$ `* q* C& K2 w/ O; j, `, ?: M4 d2 ?
with PPV.% \' J0 _6 S3 p
Basic Getting Started Definitions
# c7 [+ X% w3 h8 y' H1 R: pAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more- G! F; F3 I5 G5 w! S( l: y
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
0 N5 j, p4 `5 ]" W( w+ Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2( t% `" i2 s; W! i" i8 u
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
" R2 a: ^, S/ N4 j( y- ICost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
9 S- i* i( Q9 x/ u8 Preceives a commission on that product. An example would be the Amazon.com Associates program,
) F' [! L4 y3 u* J6 NComission Junction or Clickbank.
# K$ _8 P5 d3 |& z3 c8 |Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes6 a5 N( `3 ?0 G
an action like filling out a form, submitting their email address, signing up for a service or sometimes
/ a9 K* e2 g: k' t" t% ^buying a product. An example would be Ads4Dough or Neverblue.0 E5 Y3 w8 U$ q; l
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's# Y. T' I3 T- K/ p# y! L" T
account, getting the affiliate approved for offers, bumping payouts and just about everything else
! w" I+ X6 \3 v( s- B+ [2 Mrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager7 G# Z7 [# P: @. }, r" e! m2 u
right from the start can really help you.& A- R# v5 D2 h# h
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
( O. E& }( I3 u" I7 ^1 d8 {in pop-up form through downloadable software on the visitor's computer. The advertiser pays per3 K1 `' i/ t3 e0 d6 x5 f: M
view, starting anywhere from .01 or .015.
. C$ C: x& _2 XIn order to use this type of internet traffic, the affiliate can sign up with a number of different/ ~- F4 C* Q7 N! f; _3 [
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
# L5 J( N; E' E+ X# w" V* VMediaTraffic, and AdOn Network.0 y$ d9 N$ b( n* S# q
Don't popups get blocked by pop blocker software?
& b1 v4 j4 E3 p* t0 iNo. Popups are served in a new browser window as if the visitor had opened the new window
) P; m$ x! S9 jthemselves.; n" n8 w5 V8 C' S
How many popups get served to the visitor?
) K* [3 P9 z: F1 |% w' PThe number of popups served varies depending on the PPV network. Some pop more frequently
: i5 G; }( A5 k0 U9 {7 T9 _(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
( Q' d9 Q q: N6 Dserving this kind of advertising, so they have to toe the line between keeping their software
5 M [8 `, m7 ^, [* edownloaded and still making a profit.9 h3 D" m* r3 X6 A" S
Isn't this type of software bad? Why would anyone keep it on their computer?
0 h- o* P0 E8 D4 qNo, this type of software doesn't harm the user's computer.
5 r% @1 H( U. YCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
r/ k5 [" q( ~9 y' ?2 v* wtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
* `( A8 s8 |6 Bthat they can continue to have access to the incentive.
! P2 z" |$ P$ P# d' |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3, i/ I0 s4 P. w, s& U5 m2 |
How to Get Accepted into a CPA Network
2 |) S% i" D6 xIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
3 f# z5 O) i. ]; n6 a. D2 U) nto start looking for networks is Offervault which lists offers and lets you compare payouts across
6 r: g3 N+ x. R( hdifferent networks.# O5 r! T. \, s3 c J; U5 t
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
5 d& y3 x) r* H3 Q% b; t8 wapplication and be as specific as possible about your promotion methods. Usually some time after
, y- S& e0 B, P/ L4 n1 v! xreceiving your application, the company will call to interview you. The phone interview is a critical
# n2 H& X6 c' f9 j# Z) Mpart of the application process, and most networks will deny your application outright if they can't get
8 d; U( V9 v- Yyou on the phone.
7 j' ^1 Y/ x" G QOften, the person who does your phone interview will actually become your affiliate manager after
$ V" I! a$ k$ ~! j% F& c9 iyou get accepted, so it's a good time to put your best food forward.8 b! w" x- {4 w2 H. a0 ~% {
You might not relish at the idea of someone grilling you about your internet marketing methods over
7 L$ k) S9 w) f v. ~' {/ Pthe phone, but trust me, this part is critical. Have answers in mind for the questions:) T) a6 |3 p' k$ ]8 m! N; V
What methods do you use to market offers?
' d: h$ ?* P! }3 S' ?- [Do you already have a website you will be using?9 Y& \! W8 k6 }( X9 g3 s3 O& m7 `
How much is your advertising budget?$ F7 ?" [6 s# w
What other networks are you a member of?
0 E) Q" V7 g3 I5 k6 o& X' ?Who are your affiliate managers at these networks?
6 h% D* p9 G( M' _8 ]! |+ wDo you use social media (Facebook, twitter, etc.) to market offers?. F/ \/ }' M: d( ~& p8 o* Q& @
How much traffic can you drive?$ X) L. Y- s5 [3 x, s" P9 F1 l
Do you have a personal recommendation from anyone who is already a member?
f2 f3 }: N( C$ ~7 |Once you provide satisfactory answers to these questions, the network will approve or deny your1 L- r1 W2 t7 z k: w% H' `# Q
application. If you get denied, just keep applying or call someone on the phone and try again. Be/ o3 B7 i4 r! d) ]3 D, B, B
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
* x5 m9 q& z8 L& nfor the network can be helpful.4 |8 x0 S7 Y: k0 g. L& l' M# L
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate9 D) `1 o% D4 |2 l1 X. p* ^! z
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network3 h6 n5 H4 ?) H# @8 F6 x
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
0 V+ d' |# Q6 s+ X' V/ g: Vpeople can open a lot of doors as far as networks are concerned.
. b: Q* f7 I* e" {5 P1 tAfter You Join a CPA Network
+ z$ l( u: G3 e$ S% ?" MOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
2 f6 Q, |/ b; mand make an attempt to get to know them a little bit./ h8 ~4 f, F ~, Z2 C: c& u
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
, u( k5 L. `. E0 ~3 l( `weight in gold. Start feeling them out from the start and try to get to know them. Once you get/ P* `: I( k. D4 v z# R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
" L4 R/ W% s8 t8 l: C glarger, they can really help you with your marketing efforts, scaling campaigns and getting payout P& M/ j. N4 T6 l4 j
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus2 }# i! }8 Y: |! L/ [3 p* E
email.
7 _! T; G: @4 X. p. f' eFor more helpful info about dealing with affiliate managers, check out:
$ G3 E% k1 F% r% k. p# F& Fhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/0 O A2 @9 H3 b9 y! t
http://www.mrgreen.am/affiliate- ... iate-managers-want/& q3 r8 j. Q+ |7 H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
3 N( {9 J0 k9 {Set Up Web Hosting* H4 Z; u+ k. l! g+ C6 |9 h
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said* A+ ?" ^( I* y8 p
about internet hosting. In general, you get what you pay for with hosting. When you use a shared7 d2 R7 g! f! U0 N$ P, p* I+ N
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
1 A3 w# U4 H4 o o' D0 s1 Twhoever else is on the same server as you.8 o1 ]/ V& \! e7 s
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast; g6 a! B! Q$ Q$ S
enough that the visitor can't close the window before your pop up is even shown. You have about 3" z t; M7 V5 g$ N
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck., w! y" p+ Q5 K
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a6 [2 P' ~7 q7 N! f
house full of roommates (hosting customers).1 V& y; E+ u" Q _7 c
In shared hosting, this is like having roommates where everyone has no specific designated area inside
3 ~( {- ~8 U8 u/ ethe fridge where they are supposed to put their food. Everyone just jams their food in however it will
X2 V7 I# r. R- m2 a/ p' Yfit.' M5 I) e9 W5 X6 A6 K) Y9 o W
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
$ b' |6 A9 v! K3 othe rest of the roommates, by virtue of simply needing more space and resources to accommodate8 {" W% S9 p$ F- U, X
their food. Everyone else's food in the house has less space to take advantage of.
9 l2 U2 H0 H7 ], _If you have less server resources to take advantage of, your ability to serve popups will slow down. For2 Q H) B3 u8 h
any type of hosting this is a bad thing, and especially while running PPV traffic.
2 x) P1 a( y. }5 a( }1 @In the case of a virtual private server (VPS), everyone in the house has their own designated space
0 t Y& \' _. p8 `& o$ \$ {1 I3 Rinside the fridge to put their food, and other roommates can't come into that space. The server is
8 L& J0 v# g! g& r: k4 [partitioned, so that each customer can only use a specific amount of resources at any given time.
+ B4 O' w o. ^6 ]% d# h4 m0 V! LA dedicated server would be like having the whole fridge to yourself. All of the server's resources
( _+ E' Y! ?% M% M: S7 E) I' Y1 |5 r5 lbelong to you and no one else can use up those resources. This makes it possible to serve much more
0 R, ?( b& t, otraffic, faster.
3 J1 Y2 q) v: P, O9 u0 S% K& |At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.! h* G: W0 S- v, a4 W; o% J4 J
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is" ]7 X! k" M v: q5 b: }# x
here:
5 X' _5 M2 H. j8 zhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
$ w: o" {1 T2 K* X% FVPS&highlight=hosting
% V4 w3 T" C& eDedicated-Hosting-vs Shared-Hosting
& f; R: N2 c8 Q8 j" ~( h+ f' `1 Ahttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
- r% A' Y9 X3 l$ p/ T. OHosting...Your-thoughts
* L' K6 Z p& T: C$ o Y: y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
% W8 m( M q: ?1 Y6 RHosting Providers for PPV
- K- I. m" w: y; Z$ z3 d' U- ~: JBeyond Hosting+ k( v9 M: U* T9 v- a( U
http://beyondhosting.net/
* s( Z& y0 z5 E8 KWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
+ t+ T" F% R+ \6 S; treceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
/ O- z7 E! L- \" v3 _5 Y0 N& hdirect linking with PPV. Also, these guys provide great support.8 g6 z7 e6 L7 U7 b+ `+ ~, A7 N( ?) S- O
Prosper202 Optimized Hosting+ A4 u. n5 b: n8 b$ o5 O
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/; W& S7 A1 A: h) C/ b! {
CPVLab Optimized Hosting) i$ m& y4 r3 i
http://beyondhosting.net/CPVLab-Hosting/
, E" K, O2 U( c/ M. B7 g" B1 tDomain Names for PPV
7 U* t" }- r, X- I3 o5 r( o u* w* wOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
- \# ?- d A3 r. W& ]3 o( E3 Dwhere you're going to host your tracking software and your landing pages if you decide to make them.) g: U0 n# W- y- f2 U: t- x
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
& H6 Z. h- K- _) ?1 C2 [* R2 [bland one is fine to start with, to host both your landing pages and tracking software. The .com,3 Y/ n0 }& c$ }1 h0 c
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
2 Y$ d8 z; Z' g, Y, A" G1 K4 ]term or build a whole website.% Y6 t$ r( u; I
After you buy hosting, a domain and get those all attached to each other, the next step is to install
9 K7 ?2 ]" R2 c- otracking software on your domain. This is really important, because it is necessary to track your6 _" X, l& [3 ? L2 q" N- n
conversions down to keyword level so that you can optimize your campaigns. Without proper
/ s* n, q* s" K: ltracking, it is impossible to know what is working and what isn't.
: o* ?) I; J7 \! a" u9 sTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
. h& Q& D+ S2 O# J6 V/ P5 cis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.1 G5 ^4 p# s8 L# B1 D2 ^) i; Y
Prosper202" i5 v0 X/ Y+ C p. _+ x3 T i- w
http://prosper.tracking202.com/apps/# Z2 H( D& T* @, H Z% I2 n, k
CPV Lab/ U, q* d$ Z& {3 [$ S4 g/ j0 z+ b
http://cpvlab.com/
% @. N Z8 R" c6 z" I1 R2 UCPVLab Help Videos4 q( U2 J. v8 B- i- Z- P5 l
http://ppvlab.com/oweiw/oiurw/vdm.htm7 m u* X* D& H( R/ P% y
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an/ f% G. m3 @0 v4 U
industry standard.3 J# {; A7 w, L) x m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7$ E) P) E4 |0 n h9 X8 X; ~) ~
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
3 A; w: H0 j1 c, q! J K4 V" O2 X xgood support if you have problems with your installation.
3 t4 j$ M" M8 k& q0 [Tracking 202; U7 D; v( ~, o% ]0 y/ d$ J ?9 \
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your3 ]0 @$ O' J2 J8 V5 Z1 \! s' W
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user, [9 S5 p I/ v
area.
* [9 q9 r- y) j) k8 _If you choose this option, keep in mind that your tracking software, one of the most important parts of
+ B; }/ e5 w0 d3 f6 Iyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
/ F; {0 ^- i9 K( finterface, and their hosting.0 ]4 G' t' {! ~6 i" `2 A
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
5 L+ X% X$ |9 z- d8 \* y, N9 Qand targets which you are bidding on. Leaving this up to chance in order to save money could2 R3 T/ C4 G) V1 K: ?
potentially leave you open to huge risk if someone else caught on to what offer and keywords you9 {7 R E; ]6 u% K* W0 _
were using.
4 |$ E2 ^4 ]8 @/ j2 C6 fChoose An Offer' m6 ^ {1 }; X' c
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
5 e9 e- {3 ~0 X1 y- rLesson on Offer Selection3 n1 `. H* S( l
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
1 r* a& B7 ` h8 w# T- H2 YIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.5 q- R0 p5 B1 [* s; T/ w0 ?
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
/ w' m$ U/ G9 _) {/ uLeadImpact as the traffic source.
! w% F8 A' M; D9 C- A2 H* VNow the best way to learn how to put all of this together is to just get started. For some variation in5 H* f- O4 @* P+ }& }
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked2 G6 w0 o. t: q( ~
campaign.
: \( F8 V& K# T) t- \When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first$ [8 z( E0 O- V" \# D
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says- h; r5 H5 P5 ^! z3 m
that all traffic is accepted.
- ?5 c# P3 g% d6 c3 L2 o' w3 wFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
4 z4 m( H" k; JThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
" v/ H. b8 O" j9 jget creatives like banners or images specifically for the offer.; c/ A9 `( m3 q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8: A# s# z1 g5 Y& r2 |' {$ G# Q
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can3 n+ m6 ?8 J C. I9 b2 a+ g4 H
track my keywords. Without doing this, it isn't possible to see what's converting.
r: B! a$ M6 w/ ]7 t4 |& OIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
; A5 {8 q, _: Z- G# r" d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9 L$ N' h( q4 U- E; |
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
O2 S( l% K8 b) M" lbottom of the page:1 f, R% @0 K! Z4 s/ r$ I) ~, p+ b
Next, I have to cut and paste this pixel into my offer at Ads4Dough.6 d% p2 t5 x5 J
Click on the offer → pixels → Add a new pixel and this comes up:
; D, e1 W3 U7 y6 J# x( Q6 {Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
/ u) R9 p S$ \. e) Rfrom your software into the box that says 'Enter URL of image to load'.
& U0 I ~& b: ^6 [Once you do this, it should look like this:
3 i, {2 O" N. ^. O( |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
7 @- h5 D& w" q6 q4 iClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:3 [% }2 V' Q. L; J- l- `
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
* H$ \; b9 V/ W8 U5 S7 e4 lProsper or CPVLab.2 m6 r0 v0 C( _/ O' E
* h. ^0 ]2 E+ h \
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