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PPV GUIDE [PPV新手入门][28页]
! X; M0 H5 E# ?5 m详细的请下载电子书！; h! a* Z- s$ {& I* L: [
! X/ a6 G/ }9 | _! y# I6 V- Z3 A( a: B
Newbie Guide
8 c; H8 G; o. U7 tPPVPlaybook.com7 d9 S0 v, \+ e, d) `* j
Tracy Shaffer
8 U+ A V3 k7 s' G) a1 zDavid Ford
4 B' H1 w8 r, `2 V+ b* ?! [, O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
8 D; j! i Z9 z& ~Getting Your Mind Right to Start Affiliate Marketing
5 V+ z% @' U7 t% F' g" K$ iThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an7 G& K. R1 C8 P3 T7 q Q4 T
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where4 P5 ?5 M Z8 Q+ c: Q
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
. B# v2 O7 g' S8 jwith any success, these claims are laughable and far from the truth.6 R" |' r" K7 ?' p* |* A
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
+ |4 X- R Y* zflow management. The main benefits are the low barrier to entry compared to other businesses, and
; D2 S+ m- `' B) r5 ~4 Qthe ability for a marketer to be a one person shop and make an incredible amount of money with low
( }; [3 U/ J7 I1 c! c2 voverhead.
# C+ K! K; X- G' q3 nThe winners in this business are the ones with persistence when nothing works, who know there's3 c4 p" x0 _3 ]- ~2 g
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.. ^2 h6 q2 J$ {: l% y: _$ t
The cold hard reality is this: virtually everything in the space is changeable, what worked today can9 f# C O- @$ T8 a/ e6 n
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.5 y: P! h; w$ X1 \5 W
Most of these things happen suddenly and without warning, and they all contribute to the amazing6 X3 L, e: C4 C
learning experience available to anyone with a few hundred bucks and the ability to open an
$ n7 Q0 b! p) m+ Madvertising account./ A- _( c( D" c
Your competitors are willing to work at this around the clock. This isn't a push button, instant business/ k3 p+ V& E& W% |! b
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
. }4 ?3 X# p# kmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
8 [: t+ N+ l2 {* A) k. J' l1 _( @; U/ ptrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.( } [/ d+ ~9 O; k' D
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you( D5 R. W/ ~8 \! J
started building PPV campaigns right away from start to finish. With that said, time to jump in and get# B& y2 H j) m* m9 s1 Q. ^
started building.
8 k9 x3 l5 @% Z6 e$ JThings you need to get started:( R% U/ {$ B: Q8 W- m j; ?7 X
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)& ?1 o0 \1 ^- d$ r
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
$ h+ D; ^; u- @6 j6 U3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic); F A; d" }; `. g) [ K( r2 N
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
! L9 b h& P1 m$ GThis guide describes from start to finish, how to get started in affiliate marketing by running traffic5 {2 d! t' [/ v3 H4 q
with PPV./ K' H$ }, T \4 t( ]
Basic Getting Started Definitions: _2 W8 M3 q- `+ Z* I4 A k
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
1 g0 \9 J5 v' c7 D2 _8 H$ Xaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
! t8 h: A3 h/ j5 p( g5 D# x9 ]% |1 A! |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
6 Y5 {' T, p% Z. Wtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).3 l6 f; C: k% y. @
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
: x; h8 t1 I }8 Zreceives a commission on that product. An example would be the Amazon.com Associates program,0 V) h4 h+ |, H! _. P8 j$ E
Comission Junction or Clickbank.# O; t: G2 `5 M' [( e3 E" V
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes5 L6 [4 S8 t9 p2 n' _
an action like filling out a form, submitting their email address, signing up for a service or sometimes
$ D# j$ v( J9 r7 Kbuying a product. An example would be Ads4Dough or Neverblue.% J6 H- F5 J( X5 r. k% J
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's3 K6 y4 A, s; Y9 V' B
account, getting the affiliate approved for offers, bumping payouts and just about everything else
2 k! K1 a( c" X5 m0 @! Q, Prelated to an affiliate's account at the network. Having a good relationship with your affiliate manager- L4 E1 k: n( N1 T
right from the start can really help you.
5 O+ k L* z# o2 h0 g# GPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
! U7 J# _- ?7 R n n: L; x; H- Jin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
( F& b- h3 O3 Aview, starting anywhere from .01 or .015.
5 v' K* w0 ^+ T+ q+ J- pIn order to use this type of internet traffic, the affiliate can sign up with a number of different
: E2 {8 _4 G3 q( J: ^+ |& \companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,1 M7 I8 `. X0 G
MediaTraffic, and AdOn Network.% o* x8 n! Y5 \5 k& J
Don't popups get blocked by pop blocker software?
- k, Z3 z" Q* r7 H; _: w8 P# K- |No. Popups are served in a new browser window as if the visitor had opened the new window' u. b2 J n( i
themselves.
* p: y& \$ F1 l9 T* T, O6 lHow many popups get served to the visitor?1 u2 A7 O1 H2 h y7 E
The number of popups served varies depending on the PPV network. Some pop more frequently8 c1 I1 k9 q* V$ `: c7 ~) U. U% D
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
& p9 P! A$ U. C# y% Q Aserving this kind of advertising, so they have to toe the line between keeping their software
( U* r% N% X# T: f w, {! ~$ ~# Xdownloaded and still making a profit.: i/ J% f+ L: F& M4 P
Isn't this type of software bad? Why would anyone keep it on their computer?
( ^. z7 R+ M, gNo, this type of software doesn't harm the user's computer.$ Y j9 Y, I$ B0 z2 s% A
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
6 E$ g/ r( C* }3 L" k2 qtoolbars or videos to place the software on their computer. The visitor keeps the software in place so! O8 A s8 C% Z$ Y3 H
that they can continue to have access to the incentive.: ~# k$ C6 }6 T+ e1 p* q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 33 I( k+ V1 i5 ^) R. i m0 B
How to Get Accepted into a CPA Network# I0 R$ i5 A0 x% U3 D$ ]5 Y# t
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place& ~; p0 z; e& J7 G9 f( S- i
to start looking for networks is Offervault which lists offers and lets you compare payouts across3 [2 M' g% ]7 z) x# f8 }
different networks.+ y0 E, k; W( K, S. E
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
7 M/ @0 s5 ~) ]; K( z8 t; O4 mapplication and be as specific as possible about your promotion methods. Usually some time after
; N% g! m3 C# \% v. f; ^% k# `receiving your application, the company will call to interview you. The phone interview is a critical" j( s; e2 r) ]0 G0 S; K4 y
part of the application process, and most networks will deny your application outright if they can't get
/ t* [& {: f+ Y# g4 W4 i4 Zyou on the phone.
7 u7 s6 Q: E9 C c* aOften, the person who does your phone interview will actually become your affiliate manager after" f; c8 D: m% R- g( g& l, a P
you get accepted, so it's a good time to put your best food forward.- O- d9 q% g3 v T; l. v
You might not relish at the idea of someone grilling you about your internet marketing methods over) N( R. _( i. g& Q- O; W; ~
the phone, but trust me, this part is critical. Have answers in mind for the questions:
R2 g# l0 J" t3 x( q: d! BWhat methods do you use to market offers?
0 V8 b+ V r0 N# CDo you already have a website you will be using?/ z7 }9 c5 U1 F
How much is your advertising budget?. h1 n/ |( o3 C& E1 s
What other networks are you a member of?) s: Z; ]7 M: l- G& v3 L4 z
Who are your affiliate managers at these networks?* W& z; i* p! A0 R& ]/ J* w: |
Do you use social media (Facebook, twitter, etc.) to market offers?
# l X; U' t) h" J# Y& f BHow much traffic can you drive?
. H5 F( I0 o+ gDo you have a personal recommendation from anyone who is already a member?1 e2 l2 N/ t/ ^0 f h, j
Once you provide satisfactory answers to these questions, the network will approve or deny your
1 C! w! B; V& X4 V+ K; A! papplication. If you get denied, just keep applying or call someone on the phone and try again. Be. z) ^. A; }5 x- w
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
. w! c9 m d9 U1 A. p! W5 ]9 o( Gfor the network can be helpful. f* x& j) c, d" c D
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
. h! g9 s% X/ kSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network: T. r) G' O& y# i! q- u& ?
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
; d3 X, k* M, Bpeople can open a lot of doors as far as networks are concerned.# t; c7 a# ~" }
After You Join a CPA Network
: e5 n0 h% ^9 F" SOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager0 a$ A* a2 | a4 S
and make an attempt to get to know them a little bit.
+ M0 V: a" _0 C1 J) xFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
) j2 R1 r# A. Qweight in gold. Start feeling them out from the start and try to get to know them. Once you get
; B. o9 X! Q; _! `% y- ?! {9 ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4$ i0 x4 ~- D# X% Q
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
0 V- r i( ^7 ?; A3 }, I& p4 p+ Mbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
n, @# e0 J' S9 c; P3 temail.6 q9 p9 M* [' k; i$ f- w6 u( K$ o
For more helpful info about dealing with affiliate managers, check out:% K+ I& A. |1 U' v( {7 Q+ Y
http://ppvplaybook.com/blog/musi ... -affiliate-manager/& @3 b% a5 R6 R7 Q U# ~# g
http://www.mrgreen.am/affiliate- ... iate-managers-want/2 I% P9 S e) E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5+ `$ J6 e4 ~" e b. C
Set Up Web Hosting
$ o$ r1 L' c4 O& H' I% wGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
1 m% O1 h( c6 u% c3 [about internet hosting. In general, you get what you pay for with hosting. When you use a shared
; f* a! D& T( K5 @3 ? x* B9 Ehost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
! M( p7 N4 v. \9 M x" [whoever else is on the same server as you.# ?+ S) ?5 N. T3 W C
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
% G9 R3 k$ ?( N7 ]3 s& u' ^5 [8 z/ tenough that the visitor can't close the window before your pop up is even shown. You have about 3& @$ u! Y* S7 z
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
" Y. Q: _- l9 o% w$ T% d8 _To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
' B1 e3 j- l R1 N/ b3 _) B; `7 ^$ Q& ^house full of roommates (hosting customers).
% k- K( @! A9 W: [) wIn shared hosting, this is like having roommates where everyone has no specific designated area inside. p( V! W A/ q8 C9 c+ E6 [
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
! t6 H% x3 K' |0 ~6 a" L8 T Bfit.4 w' `1 L, b2 P# I( l- }2 C
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than. {; z# W: Y" r/ E) d* a# c
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
9 N2 }# l: j2 |5 D) I9 dtheir food. Everyone else's food in the house has less space to take advantage of.
& B" E& q7 q2 G- p7 b* w7 S1 f( VIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
! A9 Z3 _, E, eany type of hosting this is a bad thing, and especially while running PPV traffic.
|+ e( m+ M: ?+ J0 PIn the case of a virtual private server (VPS), everyone in the house has their own designated space
; ?+ _2 L4 V+ ^ a( Cinside the fridge to put their food, and other roommates can't come into that space. The server is
% y$ A. B6 ^& |/ C5 J# X2 gpartitioned, so that each customer can only use a specific amount of resources at any given time.: s' ~8 H% U5 g2 [2 X- Z* }
A dedicated server would be like having the whole fridge to yourself. All of the server's resources' J$ }# X+ M2 Z
belong to you and no one else can use up those resources. This makes it possible to serve much more( H/ f3 {2 P0 E! n# C. b6 j& I
traffic, faster.
! ?# `% m$ n+ K5 R' ^At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.* @" h8 e8 L+ q! A6 H4 N$ _: F4 ?
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is5 d& k5 ~. _) ~& e
here:7 m* |/ S. E: d( U( ]
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-9 H; ^0 a0 i# r4 M9 _
VPS&highlight=hosting# L, R0 ?5 z' E) d* P& X5 h
Dedicated-Hosting-vs Shared-Hosting
! }* y( G* Q+ Z% V: O6 Thttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-* z/ @, d4 l+ V! J9 ]: U. t
Hosting...Your-thoughts0 ]& j8 B+ U' h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6 q2 d+ i9 X! t+ o0 R: P* o6 u
Hosting Providers for PPV3 ]; o% P$ q* f5 u+ X' f6 W
Beyond Hosting3 Z, v1 R# S" \. U" Y
http://beyondhosting.net/
6 w5 W" k5 U$ t) yWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
1 h3 p. J! M1 ~; m4 treceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when" E7 Q! A. v" G' {2 L
direct linking with PPV. Also, these guys provide great support.. B" f7 v/ A; O. c. g
Prosper202 Optimized Hosting# b9 c7 K- V$ p0 S; ?' C/ [
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
- _. |( ~, a* B9 zCPVLab Optimized Hosting) I& I$ T- q. e+ B B& E# j" q4 p
http://beyondhosting.net/CPVLab-Hosting/* I4 ~8 ^" [: N4 k& m
Domain Names for PPV
! \3 p4 h( S- [$ _$ X- ~Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
; D2 u& g' {2 I5 |# p* K# ^where you're going to host your tracking software and your landing pages if you decide to make them.
4 R5 X0 [8 N- y2 J7 YOftentimes people wonder if they should have a specific domain name or a generic one. One generic," N* `& ~, |: M/ M) t% p" H+ L
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
. R1 \& O \: ^. _.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a, z" B, |' O, V& Y/ c) U* w
term or build a whole website.2 }9 e1 B1 J1 j- Z9 b4 j2 |
After you buy hosting, a domain and get those all attached to each other, the next step is to install+ P! E1 U) V3 p$ Q( N
tracking software on your domain. This is really important, because it is necessary to track your
& }: T! ^$ x# x* c$ A0 l+ {conversions down to keyword level so that you can optimize your campaigns. Without proper
! o; O% |/ S. [5 W& utracking, it is impossible to know what is working and what isn't.
( H# F, C$ M8 b5 w! qTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software8 n6 K' E: C+ h# r# J' a9 O( L
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.2 G# H- M) r8 y/ V
Prosper202
, O N* w, @2 p/ A" Q/ @http://prosper.tracking202.com/apps/7 ^0 k/ M3 ]. K
CPV Lab
. s' [3 C; R$ V' a/ o8 F9 _http://cpvlab.com/
* C+ e4 [9 h, c3 wCPVLab Help Videos2 y2 N1 m: L6 m, E( Q9 d6 O" U! ]
http://ppvlab.com/oweiw/oiurw/vdm.htm
% u' a# ^- F; A1 x" i0 n/ |As far as which tracking software to choose, Prosper202 is open source, free and pretty much an' q4 @; H+ W, }8 K0 g
industry standard.$ q, b5 A3 ^' h8 j5 a P& D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
" j b( x" C' q1 x/ @4 vCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from4 I, B) B9 ^9 L! x& q @$ Z
good support if you have problems with your installation.8 y: V+ m3 Q8 j$ [0 `
Tracking 202! l% }0 Y/ s' Y/ Q
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your6 F# _6 c4 c2 H- b6 O
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user' B0 Z8 C' M# I, ]9 o5 I/ n# @
area.; ?# s6 \5 ?5 b# c& q$ D% I3 L
If you choose this option, keep in mind that your tracking software, one of the most important parts of% _, b9 \5 g1 S: @/ G
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
% |/ `4 ?# _# M: Q) f* ?interface, and their hosting.
) n4 z) v6 ]" ]& |: R/ H( \6 C% fAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords* [6 W3 w) X' w; [
and targets which you are bidding on. Leaving this up to chance in order to save money could
$ g) f$ A5 \0 lpotentially leave you open to huge risk if someone else caught on to what offer and keywords you# x$ E# l8 X5 g
were using.4 u, ?3 U6 w7 L1 n
Choose An Offer
+ K# U( H9 T" J% W0 F# uNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
/ r- {' r! F& a. T6 l" L' e% [# h j: uLesson on Offer Selection
# O' v9 S! k8 x2 L3 O3 I4 Thttp://www.ppvplaybook.com/forum ... on-Selecting-Offers2 v4 c: v+ b/ k0 r! Q
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.# M2 J( j; c8 u3 q
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
- _5 F/ `: n) h, PLeadImpact as the traffic source.+ K! g+ m1 v# S3 [& V
Now the best way to learn how to put all of this together is to just get started. For some variation in# o# s6 K: f' ]0 S% k
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
- @* p) F H. A7 G! { H5 Icampaign.) f( l* M( }/ g3 l
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
3 ?+ G. I3 h% x9 f* l1 {$ ^page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
+ V( y5 P# r6 U, g. J# L( lthat all traffic is accepted.
. A; U+ J$ ]3 p q l4 zFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.1 B' ~; _& @( z% z& P4 W+ b( y
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
6 i( u0 \! _- G. p& y, gget creatives like banners or images specifically for the offer.8 v1 o# r' a `" R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
2 I( }5 N6 D1 X- u* qBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can* n1 q2 P% J1 w2 T( W- \9 M8 m
track my keywords. Without doing this, it isn't possible to see what's converting.
, L% c. \' v' C& m4 X, x( F1 yIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:6 G* t% R M0 x, I, k+ S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
0 `# Z! x$ p% E8 n' M, t; T; MIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
+ o: U9 B7 K) ~7 x! D! obottom of the page:
8 u2 t5 {+ F8 [. L9 K& Z) eNext, I have to cut and paste this pixel into my offer at Ads4Dough.( a4 i1 A3 L% L0 [+ ^2 d! |
Click on the offer → pixels → Add a new pixel and this comes up:
1 w9 m; o! r' J6 O6 SMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL1 F% O" B( s4 }. Y* q6 N8 Z
from your software into the box that says 'Enter URL of image to load'., S1 E! J8 d- J V! {0 X/ P
Once you do this, it should look like this:
A9 w0 }5 ?1 a& X, c5 Q- X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 104 l7 @" |: y7 {8 o
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:- G0 \: T4 q( W' i3 q ?
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either9 ]" P7 V; U% ^! J8 d; P1 L" m
Prosper or CPVLab.
$ I$ v4 O' b+ O0 D% p
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