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PPV GUIDE [PPV新手入门][28页]
7 x; Q3 w+ O. B! k详细的请下载电子书！
# b; l a; {) Q; \3 o3 y$ w5 K/ s. Z$ z' g8 E' |' h
: B) C/ l& ]+ ` d3 c0 D* w: X
Newbie Guide
! C! `: K2 i. Q! WPPVPlaybook.com
/ z. V! b9 G8 z: z* \1 B. B1 V$ ATracy Shaffer1 l9 C) [* Z" [
David Ford( j- Y3 X$ g; z# h0 l* Q: c# c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 11 ], r& r; [/ f& S( j" G: N s
Getting Your Mind Right to Start Affiliate Marketing
, Z2 K+ K; ~" h/ _ RThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
1 m2 u# p2 ~9 j9 N; [/ }6 |ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where' `! E$ I. ]( @' S# X! l8 E% |
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing* P* V3 T& ~" x( [& n1 \/ j! w4 ]
with any success, these claims are laughable and far from the truth.4 N/ {" e; M0 W- G. ]
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
# L; G4 F* J5 M# iflow management. The main benefits are the low barrier to entry compared to other businesses, and! p8 n, F6 v! ^" s" s& X
the ability for a marketer to be a one person shop and make an incredible amount of money with low
6 x* v0 v3 g [5 z8 u! Loverhead.
% [' @+ ^+ x: [8 B" a: ?The winners in this business are the ones with persistence when nothing works, who know there's- d2 j/ o/ z2 w; P( ?- W0 f
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.* U, P$ j# e: }# r( y
The cold hard reality is this: virtually everything in the space is changeable, what worked today can5 I. H6 l# D) t* e( J6 M' k
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
6 g% q7 o) q$ DMost of these things happen suddenly and without warning, and they all contribute to the amazing
( g$ G& w# M2 ~. E6 ~learning experience available to anyone with a few hundred bucks and the ability to open an& {! p" a/ S* P/ M
advertising account.
; x* M9 i9 ^$ g& jYour competitors are willing to work at this around the clock. This isn't a push button, instant business! ~3 z& T+ Q% x* [% g5 M
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet) x) t$ Q, G7 D! E
marketing has spent countless hours learning, trying new things, launching, tweaking, improving, c; W3 L+ j9 y6 S% N9 @1 I
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.7 @* H" X2 q9 A
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
/ O( z9 {$ u( S) ustarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
+ D: J* e. r6 b: @6 F; ?started building.2 X0 ~: H) e2 x; q
Things you need to get started:
0 |. _0 H8 A G* ?0 u0 t# S6 g6 R1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
" v9 s9 _7 U1 H2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue). s% k( _; g4 c; x
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)8 M w6 g: K3 \# b8 ?
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
0 d) n5 q( ~2 O8 \This guide describes from start to finish, how to get started in affiliate marketing by running traffic
2 K8 o5 n) i5 J4 lwith PPV.
: \+ E/ e/ P h) J& _! ABasic Getting Started Definitions
# a, S; y* L/ ^3 ~0 g5 R, {$ UAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more" _8 [( g A! x& S/ X/ {- w4 |
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
4 d: J' @) Q4 s& ^0 u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2( N: E( w6 D% ^6 e
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
0 p L9 `. n @5 {3 NCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
/ B/ @- V) H, E7 p% x' B0 |! areceives a commission on that product. An example would be the Amazon.com Associates program,/ n' T5 k0 C& w. U' \4 |
Comission Junction or Clickbank.
0 D* Z3 W1 ~2 F+ u+ F& nCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes9 T, u, Y3 k$ [1 Y' E. w6 M
an action like filling out a form, submitting their email address, signing up for a service or sometimes$ _; m$ r/ E% V/ Z! b+ `) Q
buying a product. An example would be Ads4Dough or Neverblue.
' L; {0 E" f; q% C' [4 jAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
r% S% Q; t8 h8 ^" X6 \account, getting the affiliate approved for offers, bumping payouts and just about everything else
" z! ^. M4 p1 k/ n; x% [7 ^5 M2 C5 \8 Erelated to an affiliate's account at the network. Having a good relationship with your affiliate manager: [( m5 f- N) V6 e! N5 i9 d
right from the start can really help you.
. O) ]( w' X; l& X" D" IPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served& s# d- U; S: {4 A/ I* K
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per6 A6 L8 z! n! X3 k/ B4 ]0 J
view, starting anywhere from .01 or .015.
- t7 D. r8 j; ~In order to use this type of internet traffic, the affiliate can sign up with a number of different/ A2 o! O: u7 W# J. A
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
6 a$ l' Z0 a) \# K- JMediaTraffic, and AdOn Network.
# w3 b( l7 Y# j# X7 L+ [2 NDon't popups get blocked by pop blocker software? u$ ?" P' y9 l- W1 _$ |
No. Popups are served in a new browser window as if the visitor had opened the new window, w: k* C6 Z+ W n3 K- k( O# n0 K
themselves.
# T+ f! _# f3 L; xHow many popups get served to the visitor?- F+ B' p, m( T* E. f- \( p
The number of popups served varies depending on the PPV network. Some pop more frequently
d" k& |2 D2 g! k& K" l# p( ~(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by, W1 z4 D/ I. A& N& c
serving this kind of advertising, so they have to toe the line between keeping their software( _$ z3 f0 G2 V' Y n- p
downloaded and still making a profit.
# w4 {! n3 O* {6 IIsn't this type of software bad? Why would anyone keep it on their computer?
& |0 j1 n; R. ZNo, this type of software doesn't harm the user's computer.
J. d& b$ x" L* {' p) v QCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,. T8 E4 `% u3 J0 Z, l% q
toolbars or videos to place the software on their computer. The visitor keeps the software in place so# l& t% W# }- Z; t1 i L
that they can continue to have access to the incentive.8 v9 Q0 c* c- K# D/ o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
$ K/ G& @9 ]# J% j3 w5 hHow to Get Accepted into a CPA Network) B2 m: P& A5 F5 f3 y6 D
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
$ u& k. C6 d U6 ato start looking for networks is Offervault which lists offers and lets you compare payouts across
- I) S( ~' c( i# Vdifferent networks.
) O& V' A3 ]* O% J9 G, BOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)6 D9 F/ i. x& D1 g+ O
application and be as specific as possible about your promotion methods. Usually some time after' K# [* G9 L* c5 p9 C [( f
receiving your application, the company will call to interview you. The phone interview is a critical
! V+ _' l1 J# p. D! {part of the application process, and most networks will deny your application outright if they can't get4 D0 d3 C9 U6 d' M- C# P
you on the phone.
2 a' l$ O0 L! i0 k. ~+ @Often, the person who does your phone interview will actually become your affiliate manager after
8 \1 K$ h8 |& Tyou get accepted, so it's a good time to put your best food forward.8 ~: P- S/ ~* p" {
You might not relish at the idea of someone grilling you about your internet marketing methods over
" T9 q) g0 \4 l( |4 ~" ^% ?0 @the phone, but trust me, this part is critical. Have answers in mind for the questions:
# I& p2 a" r2 t3 OWhat methods do you use to market offers?
& B6 i0 A' u, E6 ^" `Do you already have a website you will be using?3 E/ j, n J/ Q0 U& w' D
How much is your advertising budget?
, z9 l4 e9 w( rWhat other networks are you a member of?7 I' [/ h \% Z6 G) T
Who are your affiliate managers at these networks?
+ T0 ~* ~% Q5 u* p. D( _Do you use social media (Facebook, twitter, etc.) to market offers?7 N0 |7 S/ m7 x' W; e4 y* G( \. H C
How much traffic can you drive?
& ]; O' |+ l/ V/ ^$ eDo you have a personal recommendation from anyone who is already a member?
% O( r- e$ n/ T. X3 w9 ~Once you provide satisfactory answers to these questions, the network will approve or deny your0 V% C- K2 U& v1 c
application. If you get denied, just keep applying or call someone on the phone and try again. Be
; y' A2 g0 ^4 {6 `5 g) Hpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
; m3 G. `( n0 `. o. M3 A) }/ N$ afor the network can be helpful.& {$ y. _8 k4 W
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate0 ]* d9 x1 N. p4 ~
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network# ^- |% ^" C3 N1 L, p, l0 I
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
3 ]9 V" b8 G. J1 u5 dpeople can open a lot of doors as far as networks are concerned.
; o1 x$ y9 D$ N1 Z% N& b- ZAfter You Join a CPA Network% a" R& N$ v# R P: S
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager2 ~* ^" }& g& {+ @
and make an attempt to get to know them a little bit.
8 ~1 @ i: `# t$ v7 p8 jFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their8 g2 E9 S+ t4 f6 M2 G1 R7 c0 S
weight in gold. Start feeling them out from the start and try to get to know them. Once you get. K/ y$ m# b V+ i1 i6 n3 J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
# [3 j4 x1 f5 Z" |# m$ ~; p! c' rlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout/ a/ s w% i2 x- `# C
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus$ e, {6 V8 x! e5 ~2 |
email.
0 {: R# v) [! t7 @: f$ |) F& OFor more helpful info about dealing with affiliate managers, check out:0 |8 }& ^6 I6 x! h
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
# Z. |3 I' P# s' Ahttp://www.mrgreen.am/affiliate- ... iate-managers-want/
$ w: l/ |- E& s& ]/ A- d3 g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
. P5 [2 A- V, OSet Up Web Hosting
) Y" D& D5 L. \2 G- T' qGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
2 u* a; G5 S9 rabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
8 p4 H: d" z- S0 d/ \host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
( H, N3 }& j2 kwhoever else is on the same server as you.1 w2 o) Y# _. @/ c0 A# o' ?( b
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast Y0 q) v# ]: T3 y, \
enough that the visitor can't close the window before your pop up is even shown. You have about 37 ^& l3 x) f3 w3 @. O' r
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
- v1 x7 o* x7 x* G9 K7 h/ X& Y9 lTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
$ V/ C% K8 y. v9 k% k8 R! Ohouse full of roommates (hosting customers).) [9 J/ j# Z, u+ ~
In shared hosting, this is like having roommates where everyone has no specific designated area inside' L# U1 o! ]/ d% D& C4 F y
the fridge where they are supposed to put their food. Everyone just jams their food in however it will0 T4 L) L+ J1 }) N5 w, d5 V7 l3 w5 L5 F
fit.' ]5 X6 P- U7 W7 o4 `* n+ ?4 B
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than9 \. z) f# m4 Y; g
the rest of the roommates, by virtue of simply needing more space and resources to accommodate5 U2 V# s* i4 I% F4 g/ `& c4 y
their food. Everyone else's food in the house has less space to take advantage of.0 o% j) V2 _* e0 ~: m
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
* K1 o8 Z8 m4 S& aany type of hosting this is a bad thing, and especially while running PPV traffic.
3 f+ V: D3 x2 |- ~$ xIn the case of a virtual private server (VPS), everyone in the house has their own designated space4 P& e# q" M+ q% r, C7 ~
inside the fridge to put their food, and other roommates can't come into that space. The server is: U- D- L$ K# ~7 @8 Y- Y
partitioned, so that each customer can only use a specific amount of resources at any given time.& L/ [8 Q* C9 n$ Q
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
# U% R7 ]9 b1 \5 b# G6 J/ Hbelong to you and no one else can use up those resources. This makes it possible to serve much more* e0 w3 q; Z+ z8 J
traffic, faster.
0 ~" _. `4 V- F1 `At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
/ L$ V/ [, W0 yAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
- O$ `8 g5 |2 w% e' ~here:! T- P& T) f, }; S
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
) V3 ?& O8 o9 z0 `+ P) cVPS&highlight=hosting3 Z# k( u% _5 _4 T* N1 k& f1 J
Dedicated-Hosting-vs Shared-Hosting9 c; I/ g: u* Y* l P/ E
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-$ A' y5 j' |5 A/ G! O' a* Q5 `3 @
Hosting...Your-thoughts2 t# E" u$ g9 B# z0 `8 g# o2 L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 60 t& j) J6 o: V( p
Hosting Providers for PPV4 k" f. l( c) H7 d0 ]: o. D
Beyond Hosting6 W) q' L3 R) \: K) Z
http://beyondhosting.net/% T4 f) b7 S: i- t( b Z' S
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment8 L8 k! f5 ?2 C. R r# @
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
% r2 T/ U+ L0 k* `* J; ddirect linking with PPV. Also, these guys provide great support.9 o; N! x! R1 |" W
Prosper202 Optimized Hosting7 z, Z- Z. v1 o% l7 d
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/& F) `6 m' [. G( E/ I
CPVLab Optimized Hosting# A( V1 R1 X2 a r
http://beyondhosting.net/CPVLab-Hosting/( V" A4 q& q' Y5 {6 e8 ]0 V
Domain Names for PPV# e+ g% x4 x1 _" l1 L
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is9 ~ \ e( c8 V) u8 L
where you're going to host your tracking software and your landing pages if you decide to make them.
1 \' y* R9 k F' W; H* wOftentimes people wonder if they should have a specific domain name or a generic one. One generic,; Y! O: @5 W7 Y' j' r" k
bland one is fine to start with, to host both your landing pages and tracking software. The .com,$ B! M9 g/ g( B) ` d9 i
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
+ H- n' h+ h' s9 E+ O, vterm or build a whole website.
3 \# S! \2 {! `2 T! r8 \After you buy hosting, a domain and get those all attached to each other, the next step is to install8 K* t e5 y$ r! `8 V
tracking software on your domain. This is really important, because it is necessary to track your" t. e% e( J: m8 p) l" E% z/ f+ V' E
conversions down to keyword level so that you can optimize your campaigns. Without proper
; `( P4 z* ]: ~6 C: `. ytracking, it is impossible to know what is working and what isn't.
& k( I/ U3 o" n- Z3 }& ]To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software4 M7 M. h, t x( f
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.% B" ~1 ?$ u+ A% I$ r& m: {
Prosper202
) X9 S% v4 F; _ f$ zhttp://prosper.tracking202.com/apps/
, q7 B0 y6 p6 @0 h `& nCPV Lab% C8 P+ S9 D& ~1 `/ U& [( T4 P3 F
http://cpvlab.com/
: J) m6 w1 [4 wCPVLab Help Videos
& B' \! M' H4 L' m4 F6 q/ }% w9 H( n' Dhttp://ppvlab.com/oweiw/oiurw/vdm.htm
9 I: m9 E' _; uAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
$ o+ f5 d0 J' o2 `& I5 ?5 z" |4 pindustry standard.
7 G' S/ O. V% g- l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7* S) l7 F: z3 r/ t
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
8 f5 F, \3 `9 s( Q- g7 Ggood support if you have problems with your installation.; \3 N# ]0 X: e. S
Tracking 202$ B" V) A q9 `, A
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your- q" m w/ k2 u- x; a: d
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
- d% l+ ]/ l- T8 m/ garea.
. t8 ^2 A" l% _# k5 W' o; yIf you choose this option, keep in mind that your tracking software, one of the most important parts of
# R9 n8 T) P6 Gyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
- D2 F, u K% h6 J4 o, q9 Finterface, and their hosting.; d0 F6 }7 Z. N1 l, ^( m
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords8 M, b9 k6 s1 Y; e( S
and targets which you are bidding on. Leaving this up to chance in order to save money could: U& ]" s6 Z( s
potentially leave you open to huge risk if someone else caught on to what offer and keywords you" u/ d0 ~0 ?9 b
were using.9 O- U4 A r3 _- i' p
Choose An Offer l" ]8 T ^. p0 i- | i
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
1 z* v0 M2 H0 Y w7 F4 fLesson on Offer Selection
. _) V9 y* u1 Ghttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
8 E- v% G: {" n/ _In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
+ A$ |5 X, Q. m8 ?: Y9 HTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
# B, e/ U9 Y0 SLeadImpact as the traffic source.
- ] [5 ^( _0 o9 lNow the best way to learn how to put all of this together is to just get started. For some variation in
9 ?% x* ?" D, Q! V3 O% F: qthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
# a) c/ a, m. ^! pcampaign.
9 J& ~8 J9 Z, a+ b# gWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first- [& _$ w# J+ n
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
6 e" u+ k' E" h% E/ Wthat all traffic is accepted.1 B& I' c% O0 C+ w! w2 p& ?
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
& ]& \9 z3 x, MThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can5 `8 n _- h1 I9 c+ \
get creatives like banners or images specifically for the offer.
8 k$ G* ? V- N- y9 P5 m+ l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 82 O, v+ O4 [" D( m: i+ U3 {; ~ X0 [
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
3 k% u$ V1 |; K1 d. ctrack my keywords. Without doing this, it isn't possible to see what's converting.% Y% r. f/ s1 i: [9 u; H9 e: F
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:9 w* |$ F8 h' ^+ N8 N- N5 i& z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9! u- q8 q- }; c! e& R. [/ ]
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
; \4 u4 h& |0 p3 b' Gbottom of the page:
( |! g1 w. X5 l% uNext, I have to cut and paste this pixel into my offer at Ads4Dough.* g+ \$ Z6 w! N0 C9 L, S
Click on the offer → pixels → Add a new pixel and this comes up:. p! \" P& V4 Q4 E9 Z* A
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
* v# ~ d$ J! X+ Y) Jfrom your software into the box that says 'Enter URL of image to load'.
) L/ @% R0 ?/ o( Z8 H' jOnce you do this, it should look like this:
! D# {0 E7 J1 u5 ~, e0 k& o5 C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
8 W* c! |3 k( m. q# ZClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
4 Q! {3 e4 L7 ~8 S' V1 kNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either% F9 [7 R. o; l# S' k+ j
Prosper or CPVLab.5 z/ Z% l9 g4 Y1 Z$ s4 Q
0 A6 k/ A" i+ n6 m
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