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PPV GUIDE [PPV新手入门][28页]
: |6 A4 M* A5 v4 ]+ F; Z: y% B8 e详细的请下载电子书！: R' O" U2 U- ?2 o6 v# t' T8 o
0 z. @# ?. k0 e/ i6 t% F1 T$ C- k
5 P) B( c4 F8 x: l( KNewbie Guide5 x$ [' w6 r; |2 J; P! ^0 w
PPVPlaybook.com
( H" ^) j! `1 B, c- R7 [Tracy Shaffer: Y3 m/ L& X! f' `6 t3 h Z
David Ford
0 @% G; u- Y/ w |" x2 ?3 l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
0 x' F) |* A \0 O; ]Getting Your Mind Right to Start Affiliate Marketing
1 O# K, ]( B( i# H! k" }The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
. i/ s/ Y0 F' B9 U& Pever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
; p. ?8 H+ n5 u8 tyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing) u% ]0 u0 S" K# Z2 ~; ]
with any success, these claims are laughable and far from the truth.
2 j; n$ J* i; x) W, h3 WAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash8 F$ l* X7 T8 a6 P. T, B
flow management. The main benefits are the low barrier to entry compared to other businesses, and8 h3 Y; {% u8 q( W5 y
the ability for a marketer to be a one person shop and make an incredible amount of money with low+ b. }' S% @0 @* U
overhead.9 e0 {# o8 ]+ k' B! C5 U
The winners in this business are the ones with persistence when nothing works, who know there's' g( I. h, x4 ]/ J; E& Y/ P) t7 i
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.) t. E+ X8 b4 E) d9 e, m/ W
The cold hard reality is this: virtually everything in the space is changeable, what worked today can1 ?3 h P: u% f6 {
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
6 A3 }% C) K- \" u/ u' ]! _Most of these things happen suddenly and without warning, and they all contribute to the amazing
# p" v) d* o+ Llearning experience available to anyone with a few hundred bucks and the ability to open an
' S4 {8 U' @. a. Jadvertising account.
1 V d% L. l: R! qYour competitors are willing to work at this around the clock. This isn't a push button, instant business
9 A" j# N# }8 X" b1 ~: h# Rwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet1 T- u" c- ~& \
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
. q/ H1 y- N" n" E% t3 F% xtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence., ?* W5 o! V- R4 r, H3 u
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you" |6 [% h. W, Y9 X, o7 p
started building PPV campaigns right away from start to finish. With that said, time to jump in and get9 ]9 Z) b& k. y6 g `: i
started building.. n' H. f/ E! U, o0 x1 [
Things you need to get started:6 z- i g9 D; ~& M9 Q; c3 a! E4 Y
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
! ^5 H' K( u! _' C: z2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
4 {! @: v# \8 I9 g! @3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)( S6 f* z! @+ H. u u5 O
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)4 r' D" a& I7 c4 O0 Z5 O
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
, K' A6 G! @' W7 z3 Zwith PPV.- R# {( z- U* q0 T! ]# C
Basic Getting Started Definitions/ v3 n) b1 d# r( @7 F' h5 ~
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
9 N ^; C" ~' P) C# Naffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
8 Y( N$ H1 o/ {9 s4 s9 |, a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
- n: E$ }1 e" `# w2 v# Gtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).# d; B- g$ a1 @2 V/ g* D/ A7 y
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
/ e3 Z' F. P5 K4 w8 Breceives a commission on that product. An example would be the Amazon.com Associates program,( X% I+ K7 @8 N9 q1 I/ h' G) u
Comission Junction or Clickbank.+ {1 V& k5 n) i6 L& ]2 V; Y* f
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
4 T/ |# n- G |9 y' A8 z1 y7 W: ]6 jan action like filling out a form, submitting their email address, signing up for a service or sometimes" N2 y5 ~. W, c7 b2 Z
buying a product. An example would be Ads4Dough or Neverblue.
. I1 F2 `( x% H& QAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
3 C& j2 \! b% g9 s I2 T% c$ Q9 \account, getting the affiliate approved for offers, bumping payouts and just about everything else3 {4 [7 ~$ h4 z
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
4 s8 u$ d9 M+ L- |; B7 J- C$ T: n# S# hright from the start can really help you.* s& Z% ?9 X" H; |" R
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served+ c' ~; W$ e# O$ G1 f% \9 x4 F2 W
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per2 o6 _$ ^2 B$ z2 M' i# J
view, starting anywhere from .01 or .015.
; S6 M# l# l2 v; J/ h6 }In order to use this type of internet traffic, the affiliate can sign up with a number of different; k1 i8 O. g8 _4 T3 m5 g
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
" |) z8 y6 m, n6 X% B4 W- F4 cMediaTraffic, and AdOn Network.
6 X, a3 D0 f) l4 Z7 y4 C( f1 _Don't popups get blocked by pop blocker software?+ C {# O8 q/ y- H" E7 m
No. Popups are served in a new browser window as if the visitor had opened the new window
7 f+ k7 i" g& p, Cthemselves.3 O1 @( ~. R3 s: c* t( I# M" r
How many popups get served to the visitor?
) N% n- W3 g- m) e6 T5 SThe number of popups served varies depending on the PPV network. Some pop more frequently
" Q$ V1 ?2 K. j0 O; [1 v(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
. A# M2 ]) U- W- K$ T$ Pserving this kind of advertising, so they have to toe the line between keeping their software
. F" G; ^# U: q4 [7 xdownloaded and still making a profit.
: |5 s0 L/ r. q! C0 EIsn't this type of software bad? Why would anyone keep it on their computer?! W1 d; J2 J6 \7 T5 G# n
No, this type of software doesn't harm the user's computer.
. l3 `$ @- D; CCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
J) }; N. w' `; s6 {/ y% ?toolbars or videos to place the software on their computer. The visitor keeps the software in place so" s$ u! F6 K9 T6 S& q1 Y
that they can continue to have access to the incentive.3 [! O( f$ f: Q9 H; O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
+ _- W% F+ e) W$ K, h; |4 f& FHow to Get Accepted into a CPA Network& B, ]: g0 y7 K2 N( J6 b$ H
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
: s: t8 X D$ G4 W' B ?to start looking for networks is Offervault which lists offers and lets you compare payouts across4 ^0 ^9 J( Z# e
different networks.( ?. C4 N! N. u
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
8 H& _* z; F6 N+ g1 v3 e6 bapplication and be as specific as possible about your promotion methods. Usually some time after1 C1 U, [) N& t. U( L
receiving your application, the company will call to interview you. The phone interview is a critical8 V; s4 z9 E8 f* @/ D+ H
part of the application process, and most networks will deny your application outright if they can't get
5 A$ v& Z# C s, k: D! d2 t$ yyou on the phone.
2 y9 d. J- c1 C2 JOften, the person who does your phone interview will actually become your affiliate manager after
3 |& K C; s" Y6 u: Y+ pyou get accepted, so it's a good time to put your best food forward.
9 o, e5 D, T- t! I" c0 G/ lYou might not relish at the idea of someone grilling you about your internet marketing methods over9 g1 d5 G8 U1 v8 \
the phone, but trust me, this part is critical. Have answers in mind for the questions:
1 Z6 R I" y/ s2 FWhat methods do you use to market offers?+ k1 `3 d# v$ Q% O. F6 K+ ~
Do you already have a website you will be using?
6 T& I6 n+ j( k+ B$ `( r$ mHow much is your advertising budget?7 ~6 V6 U7 W* _% Y9 ^, o
What other networks are you a member of?
# p, i. U; l5 U6 fWho are your affiliate managers at these networks?
8 `# C8 [8 _, m4 c: O8 @Do you use social media (Facebook, twitter, etc.) to market offers?
& K* N" g( U% w! ^: |' d- _How much traffic can you drive?
6 K+ Q* I; W/ q! JDo you have a personal recommendation from anyone who is already a member?7 z" Z) o/ B: k0 M j8 X
Once you provide satisfactory answers to these questions, the network will approve or deny your
6 {) D! t6 T3 z$ s* o$ U0 s6 n, fapplication. If you get denied, just keep applying or call someone on the phone and try again. Be2 m% d" K( p" K3 ^' C( K8 E8 r
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
6 U; w/ |+ C) x4 w* ?, v0 pfor the network can be helpful./ C! j3 B( N# x1 X { s
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate' f* y' l1 q( o
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
8 m: ?& y# ~, downers are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know: D$ B2 V1 H2 ~ g* d D
people can open a lot of doors as far as networks are concerned.& d; j- ~' }& z7 Z/ f
After You Join a CPA Network
$ r% K9 U5 W" I( [0 \* Z3 @Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager$ V3 @! N0 o- P+ t
and make an attempt to get to know them a little bit./ I2 Q: q1 K( _# F! {, R, l
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their2 z- L7 d# f0 P- z7 M$ a
weight in gold. Start feeling them out from the start and try to get to know them. Once you get; x. t: x& S7 B( d6 L1 t1 c! R$ S( g( o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
+ Z7 I5 v3 g% J6 `. R, Plarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
s( y8 p9 t% ?+ x# U5 @$ Zbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus5 }; C Y( X* L/ k
email.$ A A* s2 c+ h
For more helpful info about dealing with affiliate managers, check out:5 ?, _( L$ C. d+ t
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
2 q' K7 E h' y& H W% Thttp://www.mrgreen.am/affiliate- ... iate-managers-want/9 Q) n& x; v. J/ w% D% A- ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 59 k3 E; C/ B" v
Set Up Web Hosting
, Y4 H8 h1 w( B, k+ ]* _Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said- U, _7 j* g9 M$ `1 U
about internet hosting. In general, you get what you pay for with hosting. When you use a shared) b- K" j. Y9 {0 t& R- ^4 }3 R+ Z
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
) M4 p4 `& q( L& Hwhoever else is on the same server as you.6 t4 V! I% |& { q9 `, C
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
3 E, s1 W+ j( z$ f* xenough that the visitor can't close the window before your pop up is even shown. You have about 36 D. ~& j& a" J* X
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
: \3 H9 U! p0 v8 i, D' WTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
; w" h5 P3 n% x3 G/ A6 Ihouse full of roommates (hosting customers).8 o! @0 g. a H8 M5 e0 x$ i
In shared hosting, this is like having roommates where everyone has no specific designated area inside; ~$ [1 Q: F; b" v0 ^
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
3 S/ d/ m( ^9 B. Q0 m# ]: V. Cfit.
( H2 o: I1 R5 o- |/ K1 uSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
# L1 ?- O* B# f' v8 Z# u/ d% c- F _the rest of the roommates, by virtue of simply needing more space and resources to accommodate
$ A2 V& Q3 J# n ctheir food. Everyone else's food in the house has less space to take advantage of.; u3 B: t. R+ t& @' D$ h! U! A
If you have less server resources to take advantage of, your ability to serve popups will slow down. For4 G3 i' T0 D4 C; j* i$ B! w. K: N
any type of hosting this is a bad thing, and especially while running PPV traffic.1 T2 L! x7 u( j# I
In the case of a virtual private server (VPS), everyone in the house has their own designated space
( j5 y4 r' _2 cinside the fridge to put their food, and other roommates can't come into that space. The server is
% g/ O m3 g3 W: R, Ipartitioned, so that each customer can only use a specific amount of resources at any given time.
8 ]7 f5 N# a/ ~0 A$ n; B0 p/ sA dedicated server would be like having the whole fridge to yourself. All of the server's resources
[1 i4 {4 l& [/ {3 ^belong to you and no one else can use up those resources. This makes it possible to serve much more
& h6 I8 ^/ \$ m6 L3 Gtraffic, faster.
( m' r3 V# s& L6 y" a. B+ }At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
0 V$ z, v- w6 y3 B. p& X9 LAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is5 {+ j/ h6 K" J
here:
3 K0 [% F" q2 E9 L9 n/ C; X, T1 Dhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
4 O9 | |& L. A B+ jVPS&highlight=hosting% V" P' s2 C/ Y) b2 T! s
Dedicated-Hosting-vs Shared-Hosting
1 x- U \2 f7 q6 A, q, ^http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
# }6 d$ S `/ q! C+ DHosting...Your-thoughts
$ l5 C, _- G' L7 w8 K. H. W( O/ s- V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6$ A% O) R/ {* {8 j
Hosting Providers for PPV2 B- p2 f* R% Q/ v+ A8 {4 b
Beyond Hosting! I- ?; q9 F8 K, G; E/ s
http://beyondhosting.net/. O/ X! ?) c4 v" _- E
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment0 y( o! s4 g' H% A
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
& w U4 z6 v) w. C+ Adirect linking with PPV. Also, these guys provide great support.
* p; F% T* @# I v) Q: j; lProsper202 Optimized Hosting" v. x2 a3 x: N
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/( M" S+ f6 P" H5 p
CPVLab Optimized Hosting
( B( ~$ u; r9 r, N; Phttp://beyondhosting.net/CPVLab-Hosting/4 v7 U! m" ^; i
Domain Names for PPV/ b6 a1 X; A% j, Q# R& y
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
# ^( Q- X+ ?' V- T; C8 A5 a5 r- Uwhere you're going to host your tracking software and your landing pages if you decide to make them.+ ?1 ^6 D- s: F
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
4 `' z7 K7 G% y) Bbland one is fine to start with, to host both your landing pages and tracking software. The .com,
]& E& n1 ]7 }# ?* }5 e" ^9 y.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
8 d; ]1 [! W2 ~: A2 a* F3 Pterm or build a whole website.
% }* g7 f5 W: X/ O* c: |After you buy hosting, a domain and get those all attached to each other, the next step is to install
/ A! b5 L" X' D( f/ Ntracking software on your domain. This is really important, because it is necessary to track your
( [& P" a. M6 N( ?" k5 Cconversions down to keyword level so that you can optimize your campaigns. Without proper7 f3 M" h+ q! v3 ?# C3 d
tracking, it is impossible to know what is working and what isn't.
; F% V) ]. P# N4 g$ H, c0 f) uTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
9 f: ?9 x8 y: N! O1 Xis beyond the scope of the guide, but both are pretty user friendly and have getting started guides./ D( S6 s' y8 l- P3 R: [$ ^8 [: W( {
Prosper2021 v3 p; _* ]5 }+ N) f- |
http://prosper.tracking202.com/apps/! R- C% h0 Q& ?, S+ {4 p
CPV Lab$ f4 }, D5 `7 R
http://cpvlab.com/7 k+ n$ m& o* q, j) ^' i3 e
CPVLab Help Videos
; |+ T4 X2 ]. x4 ?9 q) f) yhttp://ppvlab.com/oweiw/oiurw/vdm.htm
T6 n, ]& k$ i ]$ I$ lAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
# t8 b- i& Y7 b) R" Windustry standard.5 O' n9 c# Y. v Y+ }- z( P3 w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
3 k4 o5 N2 [( T- l7 ~CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from1 ?; j% o/ m* ?3 K! j: A
good support if you have problems with your installation.
/ m* j9 s) y$ }8 K8 n. XTracking 202
i' O6 y! J; E' QTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
- H6 Y; m& v/ u. ^; r! Dcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user: D' R v" e/ ` E& }$ ~
area.3 u: d" N% n: \6 L3 e1 A- Y" V# f7 X& q
If you choose this option, keep in mind that your tracking software, one of the most important parts of8 J; d- W2 V9 [
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
6 B% r4 }! \ R- I6 d j# tinterface, and their hosting.7 `2 o9 }( Z7 H8 ]. w6 l4 ]
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
. i7 v' W0 d4 fand targets which you are bidding on. Leaving this up to chance in order to save money could
9 ?* Y+ a/ j; Kpotentially leave you open to huge risk if someone else caught on to what offer and keywords you d; n2 N( }# f7 f0 ?
were using.
8 D2 T/ X- m6 E1 Y" J7 r# }Choose An Offer$ q' B2 T7 r) [1 \# n! q
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.& ]0 z9 F9 T0 d' B
Lesson on Offer Selection
9 L# \' K* k) Ghttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
; T0 E8 [8 A* s5 i: _$ fIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
3 s9 n0 e) P- ^0 K7 gTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using& K1 @: p0 ?$ Q6 X) ^& i
LeadImpact as the traffic source.! c5 ?) F5 i- r* [
Now the best way to learn how to put all of this together is to just get started. For some variation in# K& Z( a1 A0 r
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked3 u4 J0 E9 ]& p/ b- h
campaign.
) Y8 [9 T- }9 m$ ~* V/ U( B' OWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first- C3 N$ k* B% b1 j2 F4 E
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
3 V# t3 `+ M' u" B" l- [$ v) jthat all traffic is accepted.; L" w2 b! w! S# M$ {: J
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
% ~, F& C, ^7 n! c* DThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
8 T! |# q+ C4 h* n: h8 Q& q0 mget creatives like banners or images specifically for the offer.
4 f2 d. i( z: [) w' @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8! K9 o' f: L$ d+ V* J* J
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can; U0 L* {7 S( Q% F+ H1 T" D/ v
track my keywords. Without doing this, it isn't possible to see what's converting.
& _; w" {6 D) o+ zIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
# x; K J2 p7 s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
1 f3 o0 @$ T# O# uIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the3 q7 K5 |' `: k7 M6 S
bottom of the page:
9 C' M( k' I$ iNext, I have to cut and paste this pixel into my offer at Ads4Dough.
7 k/ F+ N- h# S; d' |6 HClick on the offer → pixels → Add a new pixel and this comes up:
0 X/ E& G5 C8 [1 ]Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL9 K$ }+ D( I. h3 Q+ K
from your software into the box that says 'Enter URL of image to load'.; P* n# ]0 E( [ X
Once you do this, it should look like this:
" [/ y* U2 _+ K" |$ S& m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
2 C' |* v9 k6 M1 T$ @% ]Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
& ]( v, ^: ?% \% H7 d! {Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
* F0 V. q7 g' L0 {Prosper or CPVLab.3 k- g& m& H# P3 S$ H4 N
* W$ Y2 U. [: Y! I7 @5 A
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发表于 2012-12-27 18:47:17
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