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PPV GUIDE [PPV新手入门][28页]1 p7 g1 N1 ~% [ p* w
详细的请下载电子书！
' M3 Y9 m0 a+ s6 n5 D7 d, W. [ e# ~. S& w3 x+ I5 h
- `( D7 W* y) Q1 V; }) aNewbie Guide4 _ x) v$ ~8 G _/ v6 ~
PPVPlaybook.com
2 i: ^+ ^9 H' j% ^" c% TTracy Shaffer$ j1 ?/ r7 G' V/ ~( {# X' P; v- L
David Ford
8 F, x% R' `( c3 _% P& c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
4 f1 i) \! H# z- U* }& ~Getting Your Mind Right to Start Affiliate Marketing1 l- n/ H# j: ]4 K: d3 l4 s% b8 E8 `
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
/ k# y% | c( K" Iever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where9 y0 |% n5 p+ A) A
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing! m7 a. e5 l- G4 k5 J, F/ D% I1 N i. S
with any success, these claims are laughable and far from the truth.
4 {% {0 z( @* ^+ C4 c& pAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash5 P! x3 G7 [% C: n7 Z/ ^ R
flow management. The main benefits are the low barrier to entry compared to other businesses, and
1 t% j) u8 B8 t$ P* o4 ^9 bthe ability for a marketer to be a one person shop and make an incredible amount of money with low* P6 D! ?6 l1 M- Q! C3 g& [$ @
overhead., x8 ]' ]) L) X$ Q5 V6 `+ r; M/ O
The winners in this business are the ones with persistence when nothing works, who know there's
) D# U4 z- y% gplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.% b! @. D5 _" t, ?" {0 U
The cold hard reality is this: virtually everything in the space is changeable, what worked today can0 B* l Z+ j# H2 H, U
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
. i; `% H9 ?( }% A! F5 kMost of these things happen suddenly and without warning, and they all contribute to the amazing
/ a* U8 G: L- x; Y( q( wlearning experience available to anyone with a few hundred bucks and the ability to open an. ^* w8 b1 d9 m" P1 w5 b7 i
advertising account.
: n% {: x, s- d+ ?Your competitors are willing to work at this around the clock. This isn't a push button, instant business1 g# k& |$ L) A
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet% j4 s3 z* L4 u& Q
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
. L7 W! W0 i+ y* w! `; u! r Z3 Gtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
- L. m9 S8 A# _. R. B) xWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you" o$ ]0 H. I. S8 `8 I
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
# _$ v& \2 t" v1 Y/ W, @, p9 ]started building.- Q; U! ~! d# E$ I
Things you need to get started:
. Z6 [' F W5 ^% G6 T+ n1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)/ p# ~$ \, b1 ^" T) U
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)* h4 B8 E2 x3 r6 ^+ I. `2 F! j" M
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
3 U/ T$ k: Y+ Q' |+ l, j4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)5 {6 d" H/ j& v
This guide describes from start to finish, how to get started in affiliate marketing by running traffic$ i+ V; r/ i9 j
with PPV.
6 `) t6 e0 K' \5 RBasic Getting Started Definitions; R$ g0 D* r+ n9 f9 B1 m! {
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more6 D o# C2 j4 d$ O/ r
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
9 w' z8 M! L6 z/ g( ^: J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
; Z C* `3 ^2 x9 k% }) I( vtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA)., }( v) R7 S- [2 E* l, h7 ~* c2 A
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
# V; `/ t$ [8 w* \; qreceives a commission on that product. An example would be the Amazon.com Associates program,0 b- r( i& P7 D* ~. v" L$ \
Comission Junction or Clickbank.
1 y- ^/ j! O8 dCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
: X; y) t! N$ M' W/ Nan action like filling out a form, submitting their email address, signing up for a service or sometimes, N" q' b! H+ F# D4 W' H
buying a product. An example would be Ads4Dough or Neverblue.: i4 g0 T" ]" E! d( d/ i$ g( b
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
; t# ^% e0 A. D; m5 t2 r" {# d+ [account, getting the affiliate approved for offers, bumping payouts and just about everything else5 W& `; Y# _& N$ D/ ^. [
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
% x/ @5 Z) i3 K7 A9 y9 Z6 Cright from the start can really help you." Y& D; A0 i, _& ^* H
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
' T! o0 e* {; \7 jin pop-up form through downloadable software on the visitor's computer. The advertiser pays per4 O+ e9 `7 _% f3 c
view, starting anywhere from .01 or .015.
! H' w6 |# o( r5 IIn order to use this type of internet traffic, the affiliate can sign up with a number of different& O1 ?$ R) R$ s2 h/ p: Q% U
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,: w7 X F% O2 L/ z
MediaTraffic, and AdOn Network.
8 B- e& m4 ~5 jDon't popups get blocked by pop blocker software?
7 L- g) E7 H' ?- D4 r" t3 QNo. Popups are served in a new browser window as if the visitor had opened the new window
( d5 f+ x4 A& f- Q. Zthemselves. _, u) V% r% g' ~$ c
How many popups get served to the visitor?
+ O( r8 K2 W; Z2 r0 }9 rThe number of popups served varies depending on the PPV network. Some pop more frequently
( c( a" G* \$ c1 A(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
9 C( ^) h' b4 X9 x% y! e0 f& b+ aserving this kind of advertising, so they have to toe the line between keeping their software
7 _ F& k& N+ ~9 Y X/ ydownloaded and still making a profit.
5 { D5 S$ g# v( {8 VIsn't this type of software bad? Why would anyone keep it on their computer?
" B& F# x; O# {5 CNo, this type of software doesn't harm the user's computer.9 P6 y5 z) e. J' R* \6 p/ ]
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,7 d% L- L) S1 i3 }
toolbars or videos to place the software on their computer. The visitor keeps the software in place so( p1 q5 h+ U; F# q( A
that they can continue to have access to the incentive.' p0 H9 j6 `! \7 G7 _( d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
- G& g! r3 P7 @1 {- P9 kHow to Get Accepted into a CPA Network
3 f0 S" M+ p# [$ s) dIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place" x2 W* q: x- Z& [" O# E2 }" W
to start looking for networks is Offervault which lists offers and lets you compare payouts across9 F& O4 V) v a1 p
different networks.
3 @2 c' j7 f) k3 r- f! _Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
. d9 e; H. p, N" G5 l# `7 Xapplication and be as specific as possible about your promotion methods. Usually some time after
4 ^- u7 J- k2 y: v) P" e freceiving your application, the company will call to interview you. The phone interview is a critical6 V0 \: ^( G% w
part of the application process, and most networks will deny your application outright if they can't get
x: y) m+ P4 y% D6 ?you on the phone.) c1 f, {. i2 V, i1 ~
Often, the person who does your phone interview will actually become your affiliate manager after# m/ C" e0 f, N, s
you get accepted, so it's a good time to put your best food forward.
! t5 \: }# v5 p' qYou might not relish at the idea of someone grilling you about your internet marketing methods over% V1 {# v+ s( X5 l; [$ |7 [
the phone, but trust me, this part is critical. Have answers in mind for the questions:" t1 N7 n3 B# j' a4 E9 b
What methods do you use to market offers?# P$ j3 K% |1 D) \2 ]
Do you already have a website you will be using?
3 q2 {8 G$ U6 B2 q; JHow much is your advertising budget?
$ w0 K' \2 l& i: O1 K, P8 lWhat other networks are you a member of?
2 _5 ?( o: c: E! p/ O1 U; P2 RWho are your affiliate managers at these networks?3 ^, v2 j# L" l/ W9 S L+ @" p
Do you use social media (Facebook, twitter, etc.) to market offers? p: v: G0 V: K4 y0 [* \" C. |
How much traffic can you drive?
{/ ?% D A( o1 ?9 O: w2 ]Do you have a personal recommendation from anyone who is already a member?: u. a0 E$ k/ T
Once you provide satisfactory answers to these questions, the network will approve or deny your i; z6 V6 {. ~
application. If you get denied, just keep applying or call someone on the phone and try again. Be- r, m0 ~5 m/ W% X
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
( m: J' A' k6 Z$ I lfor the network can be helpful.
8 i& `, W+ g& [9 z% S4 a3 mTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
7 e* j- j1 H$ e, ]& VSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network9 E: i- g0 }9 W# E; i' ?# u
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know) @5 I! o0 n2 O6 N: O; }
people can open a lot of doors as far as networks are concerned.
; J k( h" e# U& p) f5 aAfter You Join a CPA Network6 \( R# |4 T. h& {7 b" Z' y
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
" \. Q* |* P! L0 Gand make an attempt to get to know them a little bit.4 T, N7 f" J6 b4 ?
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their! \; |, p1 B ~: r8 U1 |' C
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
* P( _, l7 Q# V9 y$ Z+ T9 H0 a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4& @& C a0 n5 v
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout I3 B" {0 X A4 ~% z
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus6 O k* r& d+ ]7 N1 _" O
email.- J$ L; F; J1 A" y) p8 v2 u
For more helpful info about dealing with affiliate managers, check out:8 t6 S& g3 B+ H# i& f. E
http://ppvplaybook.com/blog/musi ... -affiliate-manager/) ~6 @4 U& D+ K0 _( g8 t5 G
http://www.mrgreen.am/affiliate- ... iate-managers-want/& O: L. v* f& X3 T4 P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5 v' s( M5 M' C( a8 n8 Y, |: b
Set Up Web Hosting. B8 J4 m$ ]9 c) w, V* c7 ^ [
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
! T7 G/ Y: w5 k2 Eabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
4 q& E) |& T7 k3 U. f5 y( t# fhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
2 X: I( j G7 ?( Rwhoever else is on the same server as you.# S% V" r; J; N( G4 I$ r
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
9 W/ ~8 d* d4 u D& V. Aenough that the visitor can't close the window before your pop up is even shown. You have about 3$ I2 p7 o4 t# N. V4 R& L7 k
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
3 Z) q6 s% c, ]' U! d, I+ tTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a5 B, n# A/ f: e$ w' A
house full of roommates (hosting customers).
( M( R4 g# _. k) }5 ~+ I4 W5 {In shared hosting, this is like having roommates where everyone has no specific designated area inside
0 A7 W7 h3 F; b2 ithe fridge where they are supposed to put their food. Everyone just jams their food in however it will
* R( P% S$ y2 n) P" E9 Q2 Afit.: u! Q; F" l, H$ P7 P" {2 k5 m! l/ K
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
2 K' w4 [1 q" Q8 e3 U* kthe rest of the roommates, by virtue of simply needing more space and resources to accommodate( h6 B& \3 }/ p! ], a
their food. Everyone else's food in the house has less space to take advantage of.
4 c: Q L `9 Y6 s8 L6 L. | RIf you have less server resources to take advantage of, your ability to serve popups will slow down. For( t# F5 H' Z) t2 o1 p+ e* ^; I
any type of hosting this is a bad thing, and especially while running PPV traffic.
" {5 g' t+ v2 K% YIn the case of a virtual private server (VPS), everyone in the house has their own designated space
1 A/ n7 {* Q; T' ]inside the fridge to put their food, and other roommates can't come into that space. The server is$ X8 B, }3 w! `# s- z
partitioned, so that each customer can only use a specific amount of resources at any given time.' y: e0 C3 F, K: U9 s- E; ], @1 `
A dedicated server would be like having the whole fridge to yourself. All of the server's resources& S: s2 f6 o0 f/ K
belong to you and no one else can use up those resources. This makes it possible to serve much more9 V E) X6 `" H4 k
traffic, faster.
/ t- ], d. v% p) x5 RAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.) D" ?0 u/ d9 G3 N# A; [
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
1 _. n2 W- u" G8 J+ s8 f) Qhere:% J- Q$ u( n# n) e, n6 I0 C- D8 E
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
, B" f- ~/ n2 u0 f1 x$ k* vVPS&highlight=hosting
, y- P" {) Q7 F/ t b7 sDedicated-Hosting-vs Shared-Hosting" L2 @7 n; q1 V$ z% E7 q+ [
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
3 o1 r; C( ~7 U L0 E' HHosting...Your-thoughts
( \+ B' {' I* q7 }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
6 C3 E# w: c- c3 t5 E) lHosting Providers for PPV* n% x0 F2 `; n' j
Beyond Hosting
5 B, l& l* o7 m+ n- R- X1 Rhttp://beyondhosting.net/
5 Q4 O6 g6 K% [; FWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment7 A' ?' h* w l5 [- m! u- m
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when8 K0 V8 O1 g) U' ?3 V( A
direct linking with PPV. Also, these guys provide great support.
: F/ W( ~( L; |+ R5 N+ sProsper202 Optimized Hosting
, y8 l( ?+ L$ E; D! @9 Jhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/2 s I3 t4 m4 I6 b
CPVLab Optimized Hosting
K0 n/ {$ d( c5 j, B @4 [http://beyondhosting.net/CPVLab-Hosting/
l3 e# j- d. aDomain Names for PPV3 `6 d6 f' k+ A. G
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
" Q/ d: ]2 l: kwhere you're going to host your tracking software and your landing pages if you decide to make them.4 M( @; G( R9 y9 o0 {, N
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
. X! @9 O n ^2 k) x6 f- z2 @bland one is fine to start with, to host both your landing pages and tracking software. The .com," p% w2 W* l% Q J2 g/ k
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
9 E$ K0 R- L7 l- Cterm or build a whole website.
, i `+ h9 m3 o) w8 K" h) }7 mAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
* l/ I5 ^ _, Q1 Z. X2 ~tracking software on your domain. This is really important, because it is necessary to track your# _2 h" ~6 X% s) l, O% A% D
conversions down to keyword level so that you can optimize your campaigns. Without proper
3 m l' D- H8 }) V/ H0 U) itracking, it is impossible to know what is working and what isn't.' \5 _) Z7 r& y! b$ J& K& V
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software4 o4 w# g+ S8 L
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.4 v4 [+ q4 v# t& M: ?9 W& c
Prosper2025 g6 P0 d. |5 h1 v0 U) O/ Y$ M
http://prosper.tracking202.com/apps/- Z/ k4 ^6 b& I# L' j7 b
CPV Lab
% G8 |3 m3 ~" J. t# O9 Phttp://cpvlab.com/4 A0 o3 Q/ Q, F& W
CPVLab Help Videos
) @$ a8 E% f" M4 Whttp://ppvlab.com/oweiw/oiurw/vdm.htm
7 B, `6 u* {+ ]' G) T+ ~( G3 ]5 VAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an. x* F2 G7 E R" ~; n: E$ i
industry standard." y& B7 `, F% l: z) p z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7" Y. z/ M8 E2 J, a) J$ O
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from6 n9 a* ?3 p* P' Z0 G2 a6 n$ I
good support if you have problems with your installation.
) \+ Y7 j5 w$ H7 _* a% FTracking 2023 l2 f( o9 |, N2 m; h- x5 ~& R
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your9 F9 |5 B3 y1 s
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
5 f/ f4 V. L2 y4 i. u# parea.
3 S3 r* {0 |* p2 A: B+ gIf you choose this option, keep in mind that your tracking software, one of the most important parts of$ W4 M" N# I* [2 @- Y* b4 H
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202# \0 ]" f1 Y" L. k+ m$ l( S1 U) B- c
interface, and their hosting.- j" V: U2 y- ?
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords5 j' o, M2 _" }3 K" ^! B
and targets which you are bidding on. Leaving this up to chance in order to save money could/ w" U% b+ B1 p' s# W0 j9 m
potentially leave you open to huge risk if someone else caught on to what offer and keywords you- H- y; K+ C& @" C
were using.
: a: H3 r* }# M! n8 D' x$ fChoose An Offer# X- ^! X; B! u$ Y
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
% O5 ^0 @8 n* i7 Z# YLesson on Offer Selection
/ H5 [# z0 t6 t& A& {http://www.ppvplaybook.com/forum ... on-Selecting-Offers! p: m' I4 X- i0 Z
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.: v P- ~, t# ^& B0 o5 ?4 S6 T: h4 G
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using( P: c' i2 k) e/ M2 x* q' U, q1 Y
LeadImpact as the traffic source.5 v! W( s' S1 P5 G
Now the best way to learn how to put all of this together is to just get started. For some variation in
, j, O7 s' C7 |* F. Ethe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
% G5 E. y* f1 C K* Acampaign.
, j0 j U% m% p G# ~0 KWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
9 S1 G5 g5 I6 q: [page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
# t9 ^# W c j6 s# athat all traffic is accepted.
( l3 o) n1 E+ eFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
$ d$ p9 h6 g0 w% Y: C5 BThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
7 @/ n# d; k' kget creatives like banners or images specifically for the offer.
0 `; ]& s( ^( u/ `" G; A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 84 h* o. C+ ?1 i# \2 C" D2 d
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can! U" p. A& d$ ]" D- I1 L% p
track my keywords. Without doing this, it isn't possible to see what's converting.
7 c& q! e3 t& o6 ^% b, M% YIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:. G9 T: G, l- D; G+ r7 z7 N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
. C1 H6 Q/ {7 X; o9 LIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
3 ]" B2 H# z. G/ U% ]3 R( t6 `) G* abottom of the page:* }3 ^: E( {$ C0 F% F
Next, I have to cut and paste this pixel into my offer at Ads4Dough.5 |( k0 U" h/ }& Y# a
Click on the offer → pixels → Add a new pixel and this comes up:
* S% `. g4 b3 d9 oMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL3 g% g: q: n/ ]& \8 X
from your software into the box that says 'Enter URL of image to load'.4 k+ w l! W1 ]& Z7 r
Once you do this, it should look like this:
) c' W. j5 t) G8 x5 C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
) ~0 F# E8 [, V/ ^" C5 ]Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
2 x* B( D9 ?/ t# _) o" }3 y4 z+ ?) J; d2 kNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either$ ^) r- ~* _0 ]1 F$ z4 p* G" X
Prosper or CPVLab.
2 t9 C6 ^2 y3 e7 x3 {% x( Z9 P9 h* i2 t4 V2 A: L2 w
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