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PPV GUIDE [PPV新手入门][28页]
0 j5 {6 |4 { [$ s. F4 x3 m% Q2 m详细的请下载电子书！6 a! g1 \. N% v/ }
9 J* I) C- a, ^; Q
" G3 P. r6 A/ ~' N- {Newbie Guide$ e& p4 p3 ^/ H
PPVPlaybook.com; p+ D9 E6 [( x
Tracy Shaffer
( U/ }0 i3 T& WDavid Ford1 T" s5 N+ t8 `# n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1+ ~& ^ r) I+ N: [
Getting Your Mind Right to Start Affiliate Marketing
0 f& ?3 |2 j& W+ GThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
5 t/ s" k/ N: P$ `3 r: i# P9 H8 ~0 Eever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where& a* v8 y4 n) l' i! B6 P
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing3 x+ `9 t8 z$ a" C
with any success, these claims are laughable and far from the truth.- U5 A, t- @- a' K( R Q- Q
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
) E/ c6 n* t: `flow management. The main benefits are the low barrier to entry compared to other businesses, and
% q) K2 y$ j& cthe ability for a marketer to be a one person shop and make an incredible amount of money with low6 i) s) A3 C& S. k! f
overhead.$ l) ]2 R6 I; Q1 T! J/ |
The winners in this business are the ones with persistence when nothing works, who know there's! v4 N: e9 P& x1 j+ I
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
) V5 d- K, \1 D( P' O% A$ G. ?The cold hard reality is this: virtually everything in the space is changeable, what worked today can
, w7 B3 K$ @, J8 J. g: Ostop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
& x5 H, j5 P9 z8 d1 KMost of these things happen suddenly and without warning, and they all contribute to the amazing; p8 Q1 C( g4 `5 y5 U
learning experience available to anyone with a few hundred bucks and the ability to open an
, l/ s* J7 Q1 a; _9 G# r- iadvertising account.' x- u; Y! U* e0 D0 X
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
' S+ ]7 i# X4 {" j; H1 \where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet. ^% S; _8 H4 l
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,; i. F& F4 p! S( v/ ], V( j
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
) x; R8 r: R+ O, N7 T' JWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
5 b4 |- k6 l8 a/ H2 Ystarted building PPV campaigns right away from start to finish. With that said, time to jump in and get9 K H' X! A8 O: e/ X1 o" a
started building.
9 }0 W8 S! \5 y- b( z9 C# YThings you need to get started:4 _& Z+ B" d+ O, {) N
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
+ X; c& u( ?6 r; Q) E( z2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)4 z; X- C% n" F4 W4 d7 w
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic): H/ s1 g4 k. g5 i& ^$ |
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
9 ?5 w S& v- Q: r4 bThis guide describes from start to finish, how to get started in affiliate marketing by running traffic: t) e; P$ p$ f5 S1 C- T
with PPV.+ {; a o3 h9 D& ^6 b( l
Basic Getting Started Definitions! B$ X: ?$ a- ]6 M8 j, l" i
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more' x+ `! X/ ?: R/ W: W
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
3 q+ O0 P8 g! `; Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
6 s3 k8 Y, A) m Y1 E; Ttypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).9 d( s: _8 n7 R- l: z
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate# o3 ?. z8 G- O5 g5 X) M( b
receives a commission on that product. An example would be the Amazon.com Associates program,: |; k% F' b9 `& ?3 j4 V$ ^
Comission Junction or Clickbank., J9 ~) a. K* m/ W- a
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
7 ~7 v* P# E# ], w3 e. l" Dan action like filling out a form, submitting their email address, signing up for a service or sometimes
( |1 f( n3 v7 I2 R" W$ nbuying a product. An example would be Ads4Dough or Neverblue.
9 t9 f6 B/ g8 x* k2 R: F4 lAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
1 u3 p6 O; d |, Xaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
, k5 U' o8 {8 k* j6 Nrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
* r7 T+ `2 o K! u0 ?2 |right from the start can really help you.
F( a8 d4 S& O# [: j' U N$ A& U: ]% DPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
" t J# w& M4 G4 Q: m O5 @in pop-up form through downloadable software on the visitor's computer. The advertiser pays per0 v7 O% A8 `# U _
view, starting anywhere from .01 or .015.% E+ V9 L2 m* w4 I4 }
In order to use this type of internet traffic, the affiliate can sign up with a number of different: r8 P, ]$ @* r( I/ Y/ ?" T6 r
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
* j- Y7 i& I* S; ` s. xMediaTraffic, and AdOn Network.
# |+ w; N* R1 M- I! wDon't popups get blocked by pop blocker software?/ L4 Q+ E/ S" I
No. Popups are served in a new browser window as if the visitor had opened the new window2 V5 I# T2 c' d7 ]' v
themselves.7 P, V/ e9 V& c& ~
How many popups get served to the visitor?& O1 S, P+ B. [6 F- W
The number of popups served varies depending on the PPV network. Some pop more frequently
8 V7 r/ Z- ]7 }0 J2 P1 g" a' [" b" X(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by r- X6 ^% | {0 } l" v. B+ @9 Z
serving this kind of advertising, so they have to toe the line between keeping their software5 |4 |# H3 V" P$ P
downloaded and still making a profit.- N1 j7 }8 s, `6 L1 L1 _( N
Isn't this type of software bad? Why would anyone keep it on their computer?5 z g0 W$ @2 ?( F; B8 H) t2 _4 K
No, this type of software doesn't harm the user's computer.
6 j5 ?, E' ?3 z$ O) `Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
5 \% n& T7 x# Otoolbars or videos to place the software on their computer. The visitor keeps the software in place so
- T. t* ~* V' r c; {' N8 }8 b: Z0 Hthat they can continue to have access to the incentive.
. k/ O4 ?* r0 @" x: Y& ~, d; F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 38 t$ G5 d0 a8 k+ ]# B9 I
How to Get Accepted into a CPA Network
7 k! S' Q w0 E4 y4 l: F1 p; nIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
/ E* ^! u3 L; O! b. J4 Bto start looking for networks is Offervault which lists offers and lets you compare payouts across- ]( x7 N9 G9 _2 d! S
different networks.
K/ G. o8 N3 k* j) s# EOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
: F" G; r( h7 i& H# @8 {+ p$ {application and be as specific as possible about your promotion methods. Usually some time after
! P8 R! w# |, }* u. c2 M. sreceiving your application, the company will call to interview you. The phone interview is a critical
4 T0 ~* u4 P" }) Kpart of the application process, and most networks will deny your application outright if they can't get: F4 K0 x3 z2 ]8 I& Y7 m. O: A1 J7 Q
you on the phone.
0 U, ?" J9 F5 x2 T. F, T2 ]5 lOften, the person who does your phone interview will actually become your affiliate manager after
7 M+ [- E( m% v8 _5 T0 ?! N! Fyou get accepted, so it's a good time to put your best food forward.
2 r3 f' F+ g! x8 vYou might not relish at the idea of someone grilling you about your internet marketing methods over
9 ?$ i4 ~$ m1 M0 u1 ^the phone, but trust me, this part is critical. Have answers in mind for the questions:
: }# ^% O( ]) h3 W( C' ?' M7 `What methods do you use to market offers?
" _) s' x# L2 h* o% l# L" RDo you already have a website you will be using?8 q( S( M, K! S, ~' o2 V, p1 K( b
How much is your advertising budget?
* V( J* b" h' c7 b9 J9 l9 qWhat other networks are you a member of?! _ w; W3 i% g/ H4 p! t' i6 |4 k
Who are your affiliate managers at these networks?
' H: h' {: S1 ]( N2 H9 JDo you use social media (Facebook, twitter, etc.) to market offers?
, N3 P, z7 [" E6 [5 uHow much traffic can you drive?
: E5 K4 B+ A4 J- J) Z6 SDo you have a personal recommendation from anyone who is already a member?- y. H3 R- I* _1 E, g
Once you provide satisfactory answers to these questions, the network will approve or deny your
0 U6 g+ ^2 q+ y$ \9 {application. If you get denied, just keep applying or call someone on the phone and try again. Be
0 a9 @1 r8 R2 c& s6 q2 qpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
7 R# d. e5 Y0 L' |for the network can be helpful.
1 W" `1 S4 ~" L$ w5 n& fTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate" O6 T" d7 {- y. p) |
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network3 J" ~; F+ P' S* ^1 g
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know$ r) }9 G- N A3 Z& w
people can open a lot of doors as far as networks are concerned.
2 ~( V! y* Q: r; LAfter You Join a CPA Network
- l/ D; }3 y* Q' rOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager/ R! L2 @2 L1 J8 n' D3 M
and make an attempt to get to know them a little bit.6 m3 }3 d9 w1 X* v! T9 z
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their+ W; r" a$ G/ }& @& l
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
; O2 U4 V! L' m3 R9 c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 47 U* g/ V: Q$ D
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout$ o: O- | i6 Z1 R" ?3 r
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
/ \# R6 D0 U& Y3 b# xemail.
+ ^/ P0 B. R+ X0 sFor more helpful info about dealing with affiliate managers, check out:
d+ D' |: }! O# v: y! i( P% Khttp://ppvplaybook.com/blog/musi ... -affiliate-manager/6 ]0 C, x( Y+ p6 ^1 J
http://www.mrgreen.am/affiliate- ... iate-managers-want/
) p* j& n6 [5 T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
3 P8 t4 p+ O5 I+ l; f7 @* Z$ zSet Up Web Hosting, v1 _ H0 t1 X9 c
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said9 t! j3 J; d1 I3 v0 y" H
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
2 Z' L4 k8 ~. f0 h7 A" Chost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with6 _# m1 W9 c2 D$ L
whoever else is on the same server as you.! p4 s2 y& b9 V% v0 z W
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
, O, {& X3 L0 O2 P" `8 denough that the visitor can't close the window before your pop up is even shown. You have about 3# l4 R5 L& a3 C& ^ e
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
5 H% j: j9 D. T U" e2 ^3 z/ ETo explain the difference between types of hosting packages, picture a refrigerator (the server) in a7 j7 M2 Y8 O% m6 ?1 l1 t
house full of roommates (hosting customers).$ i* h7 S: t$ _ Y
In shared hosting, this is like having roommates where everyone has no specific designated area inside
& l% \, ], J8 {2 p1 Ithe fridge where they are supposed to put their food. Everyone just jams their food in however it will
# u4 o1 M# @4 J6 Ufit.1 l0 O8 ?3 t0 a, d6 E R5 {
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than3 u) O2 R; U3 [* s
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
! M* P% j' {: j5 \+ ytheir food. Everyone else's food in the house has less space to take advantage of.+ z( z1 ?2 f+ L/ `: z9 c
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
! z+ K3 D# R/ A" F' F" [) b" jany type of hosting this is a bad thing, and especially while running PPV traffic.3 P2 w( N5 O) J2 i7 _' a* I
In the case of a virtual private server (VPS), everyone in the house has their own designated space& t% W8 @, Z2 E% c
inside the fridge to put their food, and other roommates can't come into that space. The server is
# ?" K" p4 i1 Cpartitioned, so that each customer can only use a specific amount of resources at any given time.
7 ?+ ]! Q) \, q- iA dedicated server would be like having the whole fridge to yourself. All of the server's resources- ^- Z. n: v. q
belong to you and no one else can use up those resources. This makes it possible to serve much more! F3 ]) P' M9 J
traffic, faster.+ B5 U# X2 d4 I: g. t
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
) R/ E' \' \6 |8 qAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
* c# I0 n8 |/ k2 ?- V- J$ shere:: T4 P' u3 Z! r s0 T2 w
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-) P* `/ H: u* z- \- z+ f
VPS&highlight=hosting
1 @7 t8 a/ h! X, |2 cDedicated-Hosting-vs Shared-Hosting) Y7 o! U& E* u
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
! u& O% b& S7 O( j+ X4 CHosting...Your-thoughts$ O1 M _: b" h, M5 X8 i, ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6- L$ P, ?. o$ D3 ~& l
Hosting Providers for PPV. A" r. c2 z: ^9 D9 r4 c j, g
Beyond Hosting
, ?" d" u% g. m: A6 C: }http://beyondhosting.net/
8 I! j( r7 s8 U+ Y) FWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
6 D) b8 c$ a4 g, P9 u$ }receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when8 k: g+ c3 L4 W" k* l3 [) E
direct linking with PPV. Also, these guys provide great support.' w# S& T3 j6 [( l; s) w8 Q+ `6 [
Prosper202 Optimized Hosting: G0 o. {* F3 v6 \" N* N: C
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/" h! R3 {3 K ^. R
CPVLab Optimized Hosting* }1 A3 h7 c- a# l p
http://beyondhosting.net/CPVLab-Hosting/
3 X# ]( u0 d* e4 C+ P2 uDomain Names for PPV( c9 a8 a& S5 t7 J- W
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is; I: p" r. h- @9 I# R* h
where you're going to host your tracking software and your landing pages if you decide to make them.8 j9 h! u1 ?( E' P" L
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
' E3 C, m" ]! ?bland one is fine to start with, to host both your landing pages and tracking software. The .com,+ A$ ~) M. F, w5 X. z! i
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
* {3 Q0 a- s' I+ Z0 q, l8 q3 Sterm or build a whole website.
, ~# m+ \4 ^: c9 _: }0 @! [" vAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
3 A( P) b6 I2 S( T7 l8 U/ O1 [tracking software on your domain. This is really important, because it is necessary to track your
7 w9 X& l: H0 J v$ x3 Z1 i8 }. z6 @conversions down to keyword level so that you can optimize your campaigns. Without proper" A) X" \+ L2 M3 w; F
tracking, it is impossible to know what is working and what isn't.
: ~! u) |" v+ b4 g3 n2 xTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
, ~7 u3 N( _# g5 V7 h( pis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
! o! T& T$ T" O0 D! W& W9 ZProsper2028 q) R( t2 d7 S
http://prosper.tracking202.com/apps/ z, q6 o2 p# P
CPV Lab: L! B8 L. R A) _2 e' L
http://cpvlab.com/
4 w+ f' D y1 z0 N6 LCPVLab Help Videos! w5 |; H* q3 T4 {# V
http://ppvlab.com/oweiw/oiurw/vdm.htm
" z3 k7 X1 W4 L, g ^5 g9 }As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
) C$ @- G" Z4 ~1 s, ?industry standard.
' E! q: |+ x' B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7# K- m6 r1 u8 O
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
/ n0 V$ o! ]% G0 S/ R2 X4 m: p1 ^good support if you have problems with your installation.: m8 g6 {: |, W9 m/ H5 L. N" ~
Tracking 202
, H' t* Y- Z* n( l) s, }, sTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
6 K$ j! F; G4 m7 u3 ]; Hcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
- Z# |$ b: P6 N8 f5 |9 _' v1 Yarea.( D% Y8 I# p0 s) H; { ?, R
If you choose this option, keep in mind that your tracking software, one of the most important parts of
. A5 _* i; w& {7 K! ~7 ayour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
) Z3 l" K' c$ p# Q9 r3 Zinterface, and their hosting.4 B/ _) s! Y0 z& ?+ S
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
0 Z- r' n& Y$ ^/ eand targets which you are bidding on. Leaving this up to chance in order to save money could9 e, N6 X- ]+ h1 x7 a5 P
potentially leave you open to huge risk if someone else caught on to what offer and keywords you' A4 r+ E3 c. u6 K- Y( f
were using./ h, c' S, M( _8 r, b
Choose An Offer/ m2 ?3 u: u% ]; c5 v5 E/ ~
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.: ?8 Q. j0 c0 C$ C5 T/ g; e' y7 j% z# v
Lesson on Offer Selection
0 m! R+ ]1 Z5 R# @2 Ohttp://www.ppvplaybook.com/forum ... on-Selecting-Offers" T: L h. s9 r8 I0 v/ d
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.% o) F. ^5 ?' o# b6 `- O. b+ }
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using# J0 |( ^* g% N: r5 B
LeadImpact as the traffic source.
! h( k2 _" p. [Now the best way to learn how to put all of this together is to just get started. For some variation in* }# W3 B9 L8 \( o3 n0 h$ R) D
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
5 L. P1 Z- i3 r+ ncampaign.
8 C8 ]) B+ g/ g, {# T2 y8 gWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first$ p6 G/ R8 H" _& T F
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
! j" m5 x8 ^3 w d" q, q9 V$ tthat all traffic is accepted.
/ g; L( Z3 a- H2 u" p. wFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.6 p- m: ]1 C' r
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can- K) { q, U4 B. o) b1 \% X
get creatives like banners or images specifically for the offer.
- n$ [, ]) c/ E' q- ]/ s# p% b0 J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
8 P6 y7 M/ }8 n5 u! ~8 k4 W% |Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can% k+ u+ q/ N5 b) W3 N
track my keywords. Without doing this, it isn't possible to see what's converting.6 G( S5 Y! F/ F) E2 A% F
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:" g1 [" }4 j# _1 V, k8 {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9% ?; [" I& |# V/ R+ ~- F
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the) Q% g, \1 _- _, m; X! ^" ^( Z0 B
bottom of the page:% ^* [& ~+ x- Q! x4 m9 P
Next, I have to cut and paste this pixel into my offer at Ads4Dough.. g) O, f6 k. @* m7 S7 q$ a' A. G% C
Click on the offer → pixels → Add a new pixel and this comes up:5 s% v) r- i0 Y/ s9 W$ H
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
1 K; Z3 G6 j1 W6 J0 Y) c' o, [from your software into the box that says 'Enter URL of image to load'.8 p* D) X9 _( N5 C
Once you do this, it should look like this:
6 Y; \0 R8 v5 T1 ^! E+ A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10) r8 J* Q0 Q; ~" V
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:0 o+ A. \! x1 X2 X" G Q: G/ Z$ @
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either$ n1 t3 ^9 [8 G, W* P6 S
Prosper or CPVLab.& w& c) i0 }' V$ U9 f* H( r% V
2 J5 x1 b0 o: l& K' a3 J" a/ ]$ |
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发表于 2012-12-27 18:47:17
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