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PPV GUIDE [PPV新手入门][28页]
2 z+ `3 k* W- U+ x* e. C详细的请下载电子书！
+ Q; L" @8 t- O" P+ [8 [5 O- y+ k; H
9 r2 \* l% b A9 P' X
Newbie Guide8 n- i) r* x: x7 J
PPVPlaybook.com
; ~, c1 L; C/ d& J; MTracy Shaffer
; v4 a5 |3 Q' @% d( x0 k* ?David Ford
0 V7 n! p/ Z& b e- l( R4 o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
* c: u) z* S: o+ \* XGetting Your Mind Right to Start Affiliate Marketing
* {3 D* ^' N9 U; r3 }/ yThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
1 p# |( ^6 u3 G/ R oever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where, S8 ~% }6 ?& _3 i0 A6 `+ E
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing+ c; L% _6 x/ P& B: C
with any success, these claims are laughable and far from the truth.
2 o& P# w' D7 z1 ? q! sAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
; O/ y( G) A+ D! a- Z( f/ kflow management. The main benefits are the low barrier to entry compared to other businesses, and: Y! _% W4 a* C1 H2 U9 K
the ability for a marketer to be a one person shop and make an incredible amount of money with low) Q. M- {9 }* f$ x9 q+ z. {
overhead.8 j |/ Y; A, M. a
The winners in this business are the ones with persistence when nothing works, who know there's; N+ j" N; v q' w7 @; o4 a2 i) D+ J- {, D
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
9 N8 t4 e; V N1 `: rThe cold hard reality is this: virtually everything in the space is changeable, what worked today can' D7 T, Q: F$ B% |
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.( O; M- A& X# p2 ?! [% l# A
Most of these things happen suddenly and without warning, and they all contribute to the amazing
. u/ \' a' B, h7 R8 D Flearning experience available to anyone with a few hundred bucks and the ability to open an
: b9 B4 _/ E Z+ E, qadvertising account.
/ y2 F. Q/ W" D8 Q" e! H5 i2 C' rYour competitors are willing to work at this around the clock. This isn't a push button, instant business
6 @+ T/ I' O+ U4 L& g; rwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet& l- |" L5 G2 P$ u
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
- B, G% _* R! atrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
" z! d" r/ A, b1 W9 ~With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
+ k- K2 g; ~/ _* Y4 v/ _8 y% Z1 Estarted building PPV campaigns right away from start to finish. With that said, time to jump in and get: z/ [" _6 A$ w
started building.8 p! l- x; P. a o) F2 m
Things you need to get started:. m" w: r! I7 O6 A' g. }
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)4 W5 a4 s. w! {7 M% R* I
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
5 D; H* {& T! o4 ~" i1 u7 z3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
/ J+ Z" U( `: U0 h( L5 K4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
! {6 {2 a9 W3 i# ~* MThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
7 P& J" F" m0 Pwith PPV./ A' Y% Y# u( l: a' |% p
Basic Getting Started Definitions3 t D3 X$ `2 M2 [. M1 z
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
; A7 a* H% ?" S- V: }affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
0 \& E" b5 `: [0 }1 R) J+ D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
( t' n. f- L5 P# G$ u, |types off affiliate networks are cost per sale (CPS) and cost per action (CPA).9 g* g \- p3 F# H$ I
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate% W$ b' a# S4 e. z( {
receives a commission on that product. An example would be the Amazon.com Associates program,7 T, Z: B* R' \: |' K
Comission Junction or Clickbank.- k/ V q: _3 D/ F" T: V: X
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes- _* w5 s( x6 A# ?" S
an action like filling out a form, submitting their email address, signing up for a service or sometimes- T5 w3 y' D6 {# o, o6 v1 K
buying a product. An example would be Ads4Dough or Neverblue.# k) J' A2 J+ V0 A( J
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
6 g( x' I5 O1 x2 r; ~( B( Raccount, getting the affiliate approved for offers, bumping payouts and just about everything else
; X/ G! U1 W, H% wrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
; a8 s* z* E( m0 N) S* L1 I+ T. Zright from the start can really help you.
4 Z6 ? o! N+ G: I8 ~; hPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served: o) K! S }, Y+ [- ]
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per; R3 g8 y: B' c! N$ i: B
view, starting anywhere from .01 or .015.4 u- k- w+ [0 c
In order to use this type of internet traffic, the affiliate can sign up with a number of different
' P- \: q ]5 gcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,: @( ^+ _8 d; ?: g. Z; \) f2 |* p
MediaTraffic, and AdOn Network.
( t! _. i* s5 x$ i+ {7 _Don't popups get blocked by pop blocker software?
4 _7 `1 c( A1 G. E1 z, @, kNo. Popups are served in a new browser window as if the visitor had opened the new window6 e- R; g8 f+ u& L0 e- W% H. h
themselves.; p/ [, E* F& P6 f# l/ j
How many popups get served to the visitor?
3 R$ P k6 d* Q, s R% |5 ZThe number of popups served varies depending on the PPV network. Some pop more frequently
& O, f! C5 v' v) ?/ }(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by$ d- {) Z9 g; D, i2 P+ c3 O: P
serving this kind of advertising, so they have to toe the line between keeping their software
& d( k- g% R) J% y0 udownloaded and still making a profit.
! ]7 `+ i. S: W& O4 h* d; w3 ^% \Isn't this type of software bad? Why would anyone keep it on their computer?
/ t1 x& D# D# Y6 n6 JNo, this type of software doesn't harm the user's computer.
) S1 F$ ^6 [, W/ z! `Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,$ f2 }" S, c" c. F" a T) C/ D
toolbars or videos to place the software on their computer. The visitor keeps the software in place so4 a3 [0 J/ Z, L0 x
that they can continue to have access to the incentive.- T9 Z; A/ }3 G3 C7 W/ e+ u7 p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
7 ?8 I/ e6 v4 k- V" [; oHow to Get Accepted into a CPA Network7 s7 h) o( V, u* N& X. p
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place# s3 b% u) }/ s
to start looking for networks is Offervault which lists offers and lets you compare payouts across
" C$ |8 n5 l9 `: udifferent networks.
f; x5 t, a/ M* OOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
. e$ c8 A) r$ Eapplication and be as specific as possible about your promotion methods. Usually some time after- ^9 l4 V3 U2 Y9 L3 F f7 F
receiving your application, the company will call to interview you. The phone interview is a critical
( `, T7 B6 N, R8 V9 spart of the application process, and most networks will deny your application outright if they can't get
0 F! P, h7 D0 x) fyou on the phone.7 ]% c G, f4 L$ I s" ]+ q
Often, the person who does your phone interview will actually become your affiliate manager after# f8 i1 ?4 v! {! k
you get accepted, so it's a good time to put your best food forward.' \. a* T8 _' H. a9 ?
You might not relish at the idea of someone grilling you about your internet marketing methods over
: q, ?6 a5 W( }( c- q- Q6 Uthe phone, but trust me, this part is critical. Have answers in mind for the questions:, r+ m' l6 ] ?( k; I% S6 @* b
What methods do you use to market offers? G, p% D% F' E; e3 I
Do you already have a website you will be using?
" @7 a: S3 \$ M: PHow much is your advertising budget?
# C! h6 x7 f; a" |, K9 v" YWhat other networks are you a member of?% R# L4 L) x6 |6 Q' N- v
Who are your affiliate managers at these networks?
2 R6 f3 S+ _0 QDo you use social media (Facebook, twitter, etc.) to market offers?
# E* @6 j1 b% IHow much traffic can you drive?
: k% M: h& c0 N+ m+ _. ]Do you have a personal recommendation from anyone who is already a member?
. p& G& E8 u$ T' |5 q$ Y. ^Once you provide satisfactory answers to these questions, the network will approve or deny your
; _, }, y; ]. Aapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
4 i/ x, d! l' Spersistent. Also, getting a personal recommendation from someone who is already an active affiliate0 ~, S, e0 Y, k L2 m
for the network can be helpful.( v1 ?$ [* }5 M0 y$ i
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate& {& T1 L# K! m' A+ @
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
) Q: \" y1 Z2 j/ ^' @* J, A& s7 Powners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know4 s! p# C$ |: H; y& }9 z( Q. Z
people can open a lot of doors as far as networks are concerned.
! g5 F+ z; T/ w4 i& cAfter You Join a CPA Network. r: c: E- q2 F# _3 @7 X# V
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
0 N" J! T* ~3 oand make an attempt to get to know them a little bit.
6 \( F4 d. V6 T8 W- C5 U- d. G% l7 KFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
+ r# m( S) W7 ^& Q: e5 q, k$ F; Bweight in gold. Start feeling them out from the start and try to get to know them. Once you get
9 O& D c& l# Q) }- t' L" e* ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 46 P: V- X; p( |6 n0 Q5 |' }9 I8 d
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
* Y2 L: ^# J1 \" t; Zbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
. S# {0 @' v5 }$ e2 `email. \" ^$ _2 s" Z0 w
For more helpful info about dealing with affiliate managers, check out:
6 Y; ?" O7 B% |8 X! t% Fhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
; z& I8 I9 ~+ c+ Hhttp://www.mrgreen.am/affiliate- ... iate-managers-want/5 [8 x% W" B c; b" n' r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
3 A! n; M6 e# _: O; D. _Set Up Web Hosting
' v" E) T' W6 [* fGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
1 R& F& {1 L* _, }: kabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
! C5 m+ U, T, yhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with! Q1 I. S/ e; k4 s: ?1 j1 w, P
whoever else is on the same server as you.
5 ?% {) O& a% U& K" F8 ]5 g: [) lSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast1 n+ }5 s7 \+ }. Y% B7 W$ Q
enough that the visitor can't close the window before your pop up is even shown. You have about 32 M" N7 \ t; v- O% ?
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck./ l8 C6 b! L5 a; I6 F5 B' j
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a. G; U; L! }4 c% u) A& j, ^
house full of roommates (hosting customers).
( N! j2 Z# H3 P. W0 VIn shared hosting, this is like having roommates where everyone has no specific designated area inside
, H: F5 z, z% {2 D6 s: Z& ]7 nthe fridge where they are supposed to put their food. Everyone just jams their food in however it will8 M) ?2 z3 E+ F# r. Z9 D
fit.
8 h% i& o* |8 N: DSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
; l( x& Z" g$ C! n# V8 Lthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
- u) D# U, \) _. M# G' W! O2 n" Xtheir food. Everyone else's food in the house has less space to take advantage of.
! q' E$ D+ h: V' _6 K$ g0 m$ e* |If you have less server resources to take advantage of, your ability to serve popups will slow down. For
& t' s3 W7 o* e3 t, B% \' S1 c2 Kany type of hosting this is a bad thing, and especially while running PPV traffic.
+ ]1 v; I0 q) A9 D# H; }! q7 ^9 q: j' mIn the case of a virtual private server (VPS), everyone in the house has their own designated space' m( R: }' k1 W: n
inside the fridge to put their food, and other roommates can't come into that space. The server is8 o! y8 D8 o# _1 L+ C) w
partitioned, so that each customer can only use a specific amount of resources at any given time.$ g) `! [6 z$ H3 v1 `9 }
A dedicated server would be like having the whole fridge to yourself. All of the server's resources# @- Q$ L. A& t. G( l/ W
belong to you and no one else can use up those resources. This makes it possible to serve much more! ]3 ^3 {: y5 p+ C0 Q
traffic, faster.* ]) z' I+ o2 }
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.( g# u F( W3 _; g+ H
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
; D" q* x% {$ W, T& ?here:& C3 y# d( Y! T7 x
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-8 S- N; e6 O8 C
VPS&highlight=hosting
" o: A( _. r0 v' l; yDedicated-Hosting-vs Shared-Hosting3 W. S& u: X$ C9 N$ V
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
5 P5 _9 s' p$ _" L- |Hosting...Your-thoughts8 M$ @5 D( r0 F; G9 K2 w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
+ k9 {3 B# E; N8 Y* ~/ rHosting Providers for PPV4 [0 J/ a# E [/ L
Beyond Hosting
" \ y: e9 d7 Hhttp://beyondhosting.net/. v9 K/ [2 K0 `! ~1 E5 u
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment+ C' W. n; T$ a2 g* V& G) x
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when0 _3 w$ y2 f0 s6 l' U: N0 E
direct linking with PPV. Also, these guys provide great support.4 I- I/ B/ V6 M& P9 w. {; V' u5 d: b
Prosper202 Optimized Hosting
# @5 W7 }& @: t2 P7 M# i& P/ zhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
" L1 c5 g% a9 P$ g* QCPVLab Optimized Hosting
9 X$ d6 @4 Z0 X: Khttp://beyondhosting.net/CPVLab-Hosting/
. d1 p+ _% m* q0 g& f- DDomain Names for PPV
% L8 j% _( x2 y+ w4 SOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is; x; W) ^5 m3 e7 q
where you're going to host your tracking software and your landing pages if you decide to make them.
, S, k8 u0 E3 s& I) h& W) gOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
( D& o) @$ {6 g% h, O3 v5 kbland one is fine to start with, to host both your landing pages and tracking software. The .com,
) l0 a1 U7 ?8 ^) L2 K1 X.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a+ @. q/ Q E& p% r: @2 ?- j, Q, {9 g( x) s
term or build a whole website.2 b \/ M u: F
After you buy hosting, a domain and get those all attached to each other, the next step is to install
9 ?+ Z! `4 G8 w$ r/ d3 t4 Ptracking software on your domain. This is really important, because it is necessary to track your e* B' F3 L# [& V- z, V
conversions down to keyword level so that you can optimize your campaigns. Without proper
. k7 w. h# }- f& A% Jtracking, it is impossible to know what is working and what isn't.3 W$ c4 L- c1 ?) x8 T
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software6 k9 Z* m4 f1 k M# O Z N' q
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
1 Q9 c, @, L$ i r0 l! W9 l- GProsper202' M( p1 c) N$ u) l/ ~5 Z0 _
http://prosper.tracking202.com/apps/- o! ]0 f( u6 ?) t
CPV Lab: u5 E, m5 T _ i1 O" a
http://cpvlab.com/3 I4 B& U* `4 B5 W; r% @! P
CPVLab Help Videos# p3 X9 o9 d4 I7 R
http://ppvlab.com/oweiw/oiurw/vdm.htm
5 d, m- G% f3 a. NAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an: v. I7 n8 S& ~, @9 B; y
industry standard.8 V2 `# @+ _8 L: S8 o2 |# K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
+ { {# R+ w2 i bCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from/ u9 y3 @9 K! h2 z- D
good support if you have problems with your installation.* ^, q" O* _6 U# u2 [
Tracking 202" ~9 `4 w$ h3 e6 B4 u% {0 B
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
1 P& W0 v4 ?% W3 C% Zcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user- ]* t3 x! p" A% U/ l1 i
area.; ]$ p( f( G1 o# G# V
If you choose this option, keep in mind that your tracking software, one of the most important parts of
" D" P2 |5 k- ?6 D& }your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
+ H/ ]5 @5 y- v e+ [5 d5 J$ F9 Hinterface, and their hosting.$ L; c) J- w7 g2 ?: d% C) [7 U
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords% u5 U: S. Q* M7 A3 t* b
and targets which you are bidding on. Leaving this up to chance in order to save money could
4 _8 c/ x5 Y+ m3 C1 n9 I' zpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
4 x) R; E5 ^9 Z0 p4 a- lwere using.
! h8 z5 \. y# Q( w3 QChoose An Offer2 U0 T1 T% c9 B
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to. _4 Y! S! e# N% H- j
Lesson on Offer Selection& L4 T/ t1 s/ _) O/ a! X
http://www.ppvplaybook.com/forum ... on-Selecting-Offers/ V2 b& A f" K: Z
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
" t0 A1 }# }1 q6 i# c( rTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using/ x0 {# i1 l! ?" f' B* l2 o- N
LeadImpact as the traffic source.6 n: o3 x2 z \3 i, I+ s$ c8 O
Now the best way to learn how to put all of this together is to just get started. For some variation in: |0 Q( u- v( X' O8 P% ~9 f
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked& h4 M* k: G: e( e4 n+ {
campaign.; j5 K$ r5 h6 l/ k
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first% I# U' P3 T5 R4 f
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says; w& l e, I( |. P
that all traffic is accepted.
+ x& d/ s* a$ aFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits./ i' M9 G5 x0 ?! c& g/ \
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can- {0 T; D- `% _& j; a, c# i
get creatives like banners or images specifically for the offer.
# f6 C) b# c7 q& l( n+ g' }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 89 {( R& [% d' V; E+ l
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can# f+ O$ K) h1 h5 X* ?
track my keywords. Without doing this, it isn't possible to see what's converting.
6 V+ @. a& G0 w2 E2 zIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:4 V5 z2 C5 N4 T+ l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
' R. h* }& h% Q7 Q3 D l$ CIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
* }. }& J5 c3 U9 X, Q& j/ mbottom of the page:
$ J! w2 B7 m- u9 n% i; B4 K0 oNext, I have to cut and paste this pixel into my offer at Ads4Dough.* y' H+ C7 l7 A% P7 Y/ Q& S# S
Click on the offer → pixels → Add a new pixel and this comes up:# e3 V N9 @" r2 G$ ?6 Z: N" A$ a' \
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL9 b* I, S: p) c Q2 f; h+ F/ f
from your software into the box that says 'Enter URL of image to load'.
2 H/ i( D; k: gOnce you do this, it should look like this:+ Z8 V! D! \9 ?; N* [0 M6 Q4 |- Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
2 d( f1 q) p9 L2 a/ yClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:/ v7 p/ m4 [/ ^9 ~6 h3 j
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either7 M s( u( u' k+ R, y
Prosper or CPVLab.+ g8 S/ [* k# @# w3 U; Y
# M! V& N' c/ X+ J' L3 f7 m P
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发表于 2012-12-27 18:47:17
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