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PPV GUIDE [PPV新手入门][28页]* S4 m, O- s6 H" q+ M7 ^* r" u
详细的请下载电子书！
4 b7 ?$ n; h! @: } q4 Y: r6 B# R5 ] p `
5 x$ L+ l6 w) p G" q- B+ @Newbie Guide
6 s2 n, Q6 ?; [PPVPlaybook.com
* B& }. i+ E4 B8 k! y' [4 Q, @Tracy Shaffer
7 F1 l1 M/ _3 Z( o, R# `( hDavid Ford
& a+ v" Q$ i- d: {+ u) S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1: V8 d0 J7 R. r: H/ g/ r9 P
Getting Your Mind Right to Start Affiliate Marketing
9 Q- O# v/ y5 S5 wThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
& }; p: T7 d- q& Qever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where4 F! y! r9 g$ x9 h* r% P
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
5 Q, ~+ Y2 i i( B0 z5 t0 G* h7 R+ ^/ pwith any success, these claims are laughable and far from the truth.
2 F& u. j! i, t: B- T2 c HAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
( [+ C; ^# M) F4 D2 g# dflow management. The main benefits are the low barrier to entry compared to other businesses, and
" Q& w0 _4 e. z k: K6 `; }the ability for a marketer to be a one person shop and make an incredible amount of money with low
, t# a; H; _6 M+ [. }. joverhead.$ N9 S/ U; N# z5 n. Y$ A$ q
The winners in this business are the ones with persistence when nothing works, who know there's$ |3 x3 k$ L6 z8 |- ? g# B' E H* R6 I
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
6 F( K- P7 {$ t/ A$ p2 r ^The cold hard reality is this: virtually everything in the space is changeable, what worked today can
' Z8 Z* K4 A7 g, U! K* Lstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.+ E& {! z4 Y' m3 |& o. j
Most of these things happen suddenly and without warning, and they all contribute to the amazing; n6 i) K* V( R/ f0 N5 l
learning experience available to anyone with a few hundred bucks and the ability to open an
+ j$ M- R8 z! s7 i# t8 ~4 l! |3 vadvertising account.
, B! }- b) q1 c- G/ V( fYour competitors are willing to work at this around the clock. This isn't a push button, instant business4 n9 _" W+ T- k+ ~# i
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
! d* F' R z+ x0 Z0 U# w0 T- B9 Gmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
" j9 \5 U9 n, {% F" x- n2 x& y; wtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.$ @. w' s: P/ L9 u
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you8 X% ]1 ` Y$ p) o% T
started building PPV campaigns right away from start to finish. With that said, time to jump in and get6 h0 D$ \. G+ M: t- o
started building.5 }* _& T( @! L. _. S3 I
Things you need to get started:
- k) z$ K: U0 }( X, `4 D, |1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
$ [9 ]# ^% u L( B2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
3 ^( o, B; D& f. s& Y3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic); v' v" d; ?0 r2 K+ g
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
- [: K6 n: f; ]# k5 M' NThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
8 H) Y/ O: F, S! Pwith PPV.# a& @+ [/ r, }7 O8 {
Basic Getting Started Definitions" m3 y" q5 l9 L/ _+ c4 X$ g
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
. o& R! }2 F, T* _affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
: o) Y+ b- s! D) i# { z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 26 K9 p& a3 B5 ^
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
0 K& C1 c9 I' wCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
, R1 y8 P2 ?- q8 k3 |" ereceives a commission on that product. An example would be the Amazon.com Associates program,
4 ]2 n3 n8 f3 CComission Junction or Clickbank.5 [+ W# E1 h- s+ K: {4 a$ y; _
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
$ F ]0 u$ ]+ W0 T8 A G, q2 _an action like filling out a form, submitting their email address, signing up for a service or sometimes6 j' G; k# p6 |& Q2 E, o
buying a product. An example would be Ads4Dough or Neverblue.6 s0 G" J5 x, k# q
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's$ ]" \/ {% f$ d( _- i, z7 C
account, getting the affiliate approved for offers, bumping payouts and just about everything else
: }; |" |- E3 w. k% f3 }related to an affiliate's account at the network. Having a good relationship with your affiliate manager
5 p' `1 E; _1 Lright from the start can really help you.; y3 {- w- V1 c! M' M+ c
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
. h. Z e; s5 L* T/ q+ {% min pop-up form through downloadable software on the visitor's computer. The advertiser pays per! l1 a: Y0 p+ M" u1 Q# C2 ]
view, starting anywhere from .01 or .015.
7 F" \, L6 D3 Y; q7 X3 t: g, n! Y1 vIn order to use this type of internet traffic, the affiliate can sign up with a number of different
6 X: F' R8 L4 J9 W8 r1 w+ V% Acompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
7 f1 m0 K& Z2 }, eMediaTraffic, and AdOn Network.
6 b2 O: T+ M6 w2 p/ }/ nDon't popups get blocked by pop blocker software?8 l1 N; q9 V# X7 r6 r1 b
No. Popups are served in a new browser window as if the visitor had opened the new window
' o& L0 ]# W6 @6 ~themselves.' p3 ^2 n3 E1 U5 D( O5 q" t
How many popups get served to the visitor?
0 P$ j. |. I8 X/ R5 y; o1 zThe number of popups served varies depending on the PPV network. Some pop more frequently
; y1 k* e; l2 D(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by' D% {& S; N% C5 x) j8 x3 N2 e" y
serving this kind of advertising, so they have to toe the line between keeping their software
! g3 B' c+ _1 [! Xdownloaded and still making a profit.7 R2 A" D3 _- y( o* ~
Isn't this type of software bad? Why would anyone keep it on their computer?$ }1 v! ~2 o/ ? }( D3 } j# _5 _% @$ u
No, this type of software doesn't harm the user's computer.
" ]% Z- g) q# J0 B6 ]Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,0 k5 D' g* l( q: H. ?! N: B
toolbars or videos to place the software on their computer. The visitor keeps the software in place so4 y4 ?- k8 G& y& ]
that they can continue to have access to the incentive.
5 `$ M8 l! D2 H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
5 M' B4 t; S# Z" tHow to Get Accepted into a CPA Network
' A0 F3 x0 ^; G: eIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
- ?3 {6 N& S: J9 b0 n& X- oto start looking for networks is Offervault which lists offers and lets you compare payouts across
6 W0 i; a! o1 }9 @, Gdifferent networks.* ]- v! ]/ r8 G! t; S- m
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
u3 C% W1 F) W+ m0 Japplication and be as specific as possible about your promotion methods. Usually some time after
/ g. J( N, J; f. O" E3 d4 _receiving your application, the company will call to interview you. The phone interview is a critical( w/ i: F( U. k: Y$ S. c
part of the application process, and most networks will deny your application outright if they can't get; h3 O3 k: Y2 G g( j& v, P; l- G
you on the phone.
" p. z8 ~. r7 B' }Often, the person who does your phone interview will actually become your affiliate manager after) C- z: {+ b" Y; G5 ` \
you get accepted, so it's a good time to put your best food forward.
, E% {7 P7 ?4 _% v7 n' UYou might not relish at the idea of someone grilling you about your internet marketing methods over
; T2 e7 h" D u5 \7 s6 Y0 tthe phone, but trust me, this part is critical. Have answers in mind for the questions:
! m, `$ V( w" T2 o& b4 B/ uWhat methods do you use to market offers?
. \; E' t: b# nDo you already have a website you will be using?: ~7 w _2 s) s: q: m
How much is your advertising budget?
7 ]& H( [) \8 h; K; wWhat other networks are you a member of?. |7 W# k D0 |( y/ |7 w+ P: a$ [. W
Who are your affiliate managers at these networks?
! h7 w5 V; c) d6 CDo you use social media (Facebook, twitter, etc.) to market offers?
J: `/ d0 B4 U4 x) FHow much traffic can you drive?- n2 ~# k) N% |" Q; [( u
Do you have a personal recommendation from anyone who is already a member?
# K# r, J& ~# Q* U% D6 ?Once you provide satisfactory answers to these questions, the network will approve or deny your
' X2 J4 r7 c, U1 Y6 lapplication. If you get denied, just keep applying or call someone on the phone and try again. Be% ^$ W5 G O$ | ~7 j, h
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
. w* A8 S; K# |6 B7 x4 mfor the network can be helpful.
7 X% ^# C- A$ |7 X5 E" dTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate( e8 `1 p! J0 [% S( G1 Y0 F
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network' k! W! |) [9 I( I- w! ]% c
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know6 _4 d3 K& X1 E6 h8 a8 r# }
people can open a lot of doors as far as networks are concerned. L* O8 g0 x8 x$ F
After You Join a CPA Network
) U( a- i" p2 q. @, {( x2 t' M9 DOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
! ?$ R; H. ?$ |0 ^* xand make an attempt to get to know them a little bit.
; T$ }3 L" i8 r7 {5 c8 v0 fFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their, f s2 b- n! T0 M( T+ o, U/ X* I! i
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
1 Q0 m7 K; B1 |6 O0 D# s9 U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
+ ^+ O4 y' d- V2 p1 x& w( L: blarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
2 L- P" ]9 A6 Obumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus$ y, P* d; I5 Q6 i
email.
( ?% B+ w7 E# f) l* z7 bFor more helpful info about dealing with affiliate managers, check out:7 ]0 c b* }6 g7 |4 n& S6 {
http://ppvplaybook.com/blog/musi ... -affiliate-manager/8 m. f* K# Y' ]0 x2 o% ^9 Y
http://www.mrgreen.am/affiliate- ... iate-managers-want/* G$ `$ s- {, e% m+ D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5! {0 z X% L C) U, G
Set Up Web Hosting
- k( l c0 ~+ n: B" H* [Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said9 x, o: o4 b" \0 L0 E4 q6 X
about internet hosting. In general, you get what you pay for with hosting. When you use a shared& o' e2 m3 c: P _* p/ c
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
8 z* c5 x$ F. swhoever else is on the same server as you.: b) L( v1 [) e# S9 j. W0 k1 e
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
0 g3 u, V5 L5 ]4 J' D0 Q+ g+ m( ~# |enough that the visitor can't close the window before your pop up is even shown. You have about 3
" t J% W. k, S" U- b3 w6 tseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
1 @5 z9 R+ j. j" j6 |8 j' tTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
1 B) Y$ S. n+ z2 b" c$ ^7 r" |; v, vhouse full of roommates (hosting customers).
, v" G; t4 h! Z1 U* s, S% w- GIn shared hosting, this is like having roommates where everyone has no specific designated area inside
$ o( u* e) ^5 N+ L* N7 i: @the fridge where they are supposed to put their food. Everyone just jams their food in however it will2 [! r1 A. _3 s
fit.
6 J9 b( q& s+ G4 rSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
6 I7 W+ Y( w# @3 Kthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
3 r+ u8 N$ h- D6 Gtheir food. Everyone else's food in the house has less space to take advantage of.# q! U5 O; B' l
If you have less server resources to take advantage of, your ability to serve popups will slow down. For$ B5 Y' c8 m: s$ [$ l; C1 }/ G
any type of hosting this is a bad thing, and especially while running PPV traffic.
& w9 e# ]/ W' h7 e; F! XIn the case of a virtual private server (VPS), everyone in the house has their own designated space
6 i7 G4 ?9 O9 n* B" ^/ Cinside the fridge to put their food, and other roommates can't come into that space. The server is
& |" w- \/ Q- Xpartitioned, so that each customer can only use a specific amount of resources at any given time.
4 E" A. u# @. K8 b L5 f: ~- \; D+ uA dedicated server would be like having the whole fridge to yourself. All of the server's resources
, a, q* m: W* Z1 D2 Ybelong to you and no one else can use up those resources. This makes it possible to serve much more
; x, r* {; x: @: `: W+ ltraffic, faster.& h1 H. g- y- g6 D# t
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
# S1 |! p( Q9 k$ u5 ~Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
& B* b7 @ Y) _$ I5 there:
1 y! p! o9 d' U+ f! ^7 chttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
2 L7 G: o% W! m4 NVPS&highlight=hosting
) o+ ]% f7 D" d* MDedicated-Hosting-vs Shared-Hosting, {4 A- y. X+ p% S
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
1 [. L$ e" q x/ u( H) W7 N5 aHosting...Your-thoughts: T5 T( j/ b- X+ H! \3 U3 Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
3 ^' X9 V0 o) D$ {; [, L A( MHosting Providers for PPV- e8 U/ X1 K. s
Beyond Hosting( A8 u" Q7 H/ [9 z, r) e6 i
http://beyondhosting.net/
) x3 Z$ m- ], g% R$ D, g' E( T/ ?+ s j, iWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment9 X) v$ ^, v, _; V
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
! h* Y' F# i- Y3 ~% l; Mdirect linking with PPV. Also, these guys provide great support.
& N/ K* S; {, n' T& L& JProsper202 Optimized Hosting6 }6 C9 Z1 b: @4 Y. p% K0 j
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
' B" J! _7 h& cCPVLab Optimized Hosting* s8 b# N8 w# X/ R
http://beyondhosting.net/CPVLab-Hosting/! p" A2 u9 `* D8 J1 d
Domain Names for PPV& ~3 ?1 ]1 D4 |! L l
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
3 Q% n3 \! j; t0 Qwhere you're going to host your tracking software and your landing pages if you decide to make them.
3 q! y7 D& {& s- lOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
9 u( w% W8 m0 tbland one is fine to start with, to host both your landing pages and tracking software. The .com,
6 n" Y# Y4 m2 {9 N* c H.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
. }' G- }' X) n$ d; Iterm or build a whole website.! U4 q) ]" R2 y9 g% e; P
After you buy hosting, a domain and get those all attached to each other, the next step is to install
2 J9 O& O3 ^- L$ V& otracking software on your domain. This is really important, because it is necessary to track your- n) r- T# L, B9 |2 A
conversions down to keyword level so that you can optimize your campaigns. Without proper/ u8 W8 }* X7 a$ T
tracking, it is impossible to know what is working and what isn't.
: E& J& T" G8 J7 n% RTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
+ V# x' E8 M, ], wis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.) m, M3 e* S' ^2 ]/ ?4 c
Prosper2025 B) k4 T J$ Q! m& j
http://prosper.tracking202.com/apps/
4 X% \9 j2 v' l; c9 KCPV Lab+ ]" I4 K( j+ n4 j+ H; W
http://cpvlab.com/4 F K4 u* [ T. s5 }7 h+ q8 y% K& N
CPVLab Help Videos
8 m, B6 R6 h- W- \4 Y. z) }/ Whttp://ppvlab.com/oweiw/oiurw/vdm.htm
6 ]9 m( e, o. } }# yAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an _, E" {& _8 X* Y/ H/ R H/ ~
industry standard.# r' N" e, o: T5 I5 G" T- L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7 V4 U4 e" v% A/ ?- C1 E
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
( @8 r! v1 v; ~* Z- Y9 E( d6 Y/ Sgood support if you have problems with your installation.
: f3 O4 X. d- M% ITracking 202% ^ `& ~9 \) C y! W
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your _) @+ D" H, E& h
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
+ T3 e, T q1 Tarea.
( S7 L) k& j4 _8 {: ^' k9 JIf you choose this option, keep in mind that your tracking software, one of the most important parts of
0 E& N" d) ~+ I& B! O9 cyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202# s0 n B) d5 E5 N: f t8 \3 J$ X
interface, and their hosting.
. s8 `7 o4 N5 d9 c$ h1 yAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords7 {' S" r; |' g6 L! u
and targets which you are bidding on. Leaving this up to chance in order to save money could; f& L5 |$ T, f( n' v O3 ^
potentially leave you open to huge risk if someone else caught on to what offer and keywords you, S# U' H: d! O" p- Y E
were using.
3 ~# S9 G8 ?! M6 n; N: IChoose An Offer
! D1 k) [+ h ZNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.( j. k/ O: S+ P3 Y# D `6 ^# Z
Lesson on Offer Selection
/ H! d: H$ ?' F# p. Ehttp://www.ppvplaybook.com/forum ... on-Selecting-Offers! r% u5 Z" \, f
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
7 v9 T( [4 l5 z. j5 f7 lTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using6 e' b$ ~6 q% {- G
LeadImpact as the traffic source.2 u, S% d1 V* a$ q/ f3 W) w% p
Now the best way to learn how to put all of this together is to just get started. For some variation in5 {1 \& v& q8 p! L1 P
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked* l) ^2 D+ W' L' N. ~
campaign.
( N0 E% J' H; r9 T- U4 `When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
+ |4 H) Z$ ^ s3 |! cpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
, v7 }# P3 U A0 xthat all traffic is accepted.) h' N; N1 U k$ e/ _4 r$ N
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.8 H5 V& e* | T
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
' `1 H/ P6 ^6 [; o' N( I8 Qget creatives like banners or images specifically for the offer.) F S2 P/ e) z3 W, {1 I! g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
o& Y* F9 i/ t. {* ZBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can' \! l; T" `. o" Q1 m K# \# {9 _
track my keywords. Without doing this, it isn't possible to see what's converting.) {" v G; ?8 l8 y" q" ?+ [9 m) n5 T
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:& U! n% ^& q$ r& Y# [7 |8 Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 94 Z; k2 j8 X$ \0 u5 z$ W4 W4 U
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the9 o8 M2 Y* q# @& d
bottom of the page:
# z7 O; }0 i1 A& Y9 l' R$ L8 ~Next, I have to cut and paste this pixel into my offer at Ads4Dough.9 s( \/ }0 _* v u2 L
Click on the offer → pixels → Add a new pixel and this comes up: W; V* x0 a4 }* k
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
6 ]& Q/ A% Q1 _# z" l: ?2 D* Ofrom your software into the box that says 'Enter URL of image to load'.4 Z: {' U3 \1 s" l' Y
Once you do this, it should look like this:! v& I% a3 u+ X: x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10* `3 u- G* L+ E! v3 ?* c0 ~. L
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
! W8 z; ^3 E% u$ P3 P8 V# _: B& JNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
/ ^% ^: C4 G2 \) |' \9 Y2 FProsper or CPVLab.; h1 p+ g# m( u
3 [' t5 x6 ]' P4 Q" d' L2 V7 q
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发表于 2012-12-27 18:47:17
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