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PPV GUIDE [PPV新手入门][28页]
' E4 }* _6 W& P6 c详细的请下载电子书！) x/ e* }4 s; @9 Z
% o7 ~: Y1 n; Y7 p# A8 z4 T( U& Q1 L' p1 f9 ?
Newbie Guide9 }& B) p0 j0 ?2 \" Q
PPVPlaybook.com1 e6 S% V8 g8 H% W" X( V
Tracy Shaffer
! z: o4 f$ W/ J. A% zDavid Ford+ S! W$ \: k9 X) |' |) W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1% e( [, h: W1 `) [' q1 q0 r
Getting Your Mind Right to Start Affiliate Marketing+ k* k- T( ^) b) K8 f4 ^; Q2 G
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
3 M+ Q" q+ E8 [+ S$ |( G! W3 Fever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
$ A5 I( K# u* W5 b( |2 Iyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing; y B. {! R9 @8 U" W2 v% U
with any success, these claims are laughable and far from the truth.8 c$ ]. M* i: a- b+ F' H
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
% X/ v2 Q- U; Y; w1 {flow management. The main benefits are the low barrier to entry compared to other businesses, and0 r' p5 A4 Y8 O! \1 U3 `+ P \
the ability for a marketer to be a one person shop and make an incredible amount of money with low
5 e% C0 r# } \$ C9 ]* g2 C( \! roverhead./ N: _" v* d( V
The winners in this business are the ones with persistence when nothing works, who know there's/ ~6 r2 @& a7 l" Y: N
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
# o- b0 P, {; C7 ~The cold hard reality is this: virtually everything in the space is changeable, what worked today can
& @* c d; r9 s3 q- b; Y* Istop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
/ M8 Y7 f* \0 fMost of these things happen suddenly and without warning, and they all contribute to the amazing
7 {- p. i+ t2 |- W9 n6 e8 G2 I3 wlearning experience available to anyone with a few hundred bucks and the ability to open an
* L' a+ x1 l& m# x0 R' ^+ K3 s. m* \advertising account.* H4 }2 R9 _, G$ V$ o: T& Q. B
Your competitors are willing to work at this around the clock. This isn't a push button, instant business, Z5 @+ s k) q9 Z, Z K
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
1 f: I2 o8 G7 H/ @, wmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
. S) D- a1 J1 ^. j# G6 L3 Ztrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.* W- u! D; E8 u1 m- o
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you5 A" W: A$ x2 Y" ~
started building PPV campaigns right away from start to finish. With that said, time to jump in and get6 v6 Q0 ?- D7 f* Z/ v& O4 k
started building.
8 M q- B4 D3 h" `Things you need to get started:# u' e0 m4 T3 D: M3 v
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
6 l& F4 Y$ R+ c* r$ U! }2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
8 m, J: ~7 W& \* C3 z3 k3 U: _3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
2 j8 }" u/ N* H) v8 ?* I4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
2 C4 A R. N6 T. d5 }/ k0 n F8 RThis guide describes from start to finish, how to get started in affiliate marketing by running traffic& @* t% k+ k: v! Z
with PPV.
9 v( T- w8 I# i8 e+ DBasic Getting Started Definitions
s* C$ T8 f" q4 d. `" rAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
! H& y Z& K, W/ Z: A. Naffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
+ t |) E) `3 m& r }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
# R/ T9 V O3 _ J* w) Q4 {( ~4 Etypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).3 R3 K9 P$ h& n+ s
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate T1 |: u5 t/ x, Q$ ~
receives a commission on that product. An example would be the Amazon.com Associates program,& M/ P: v& e; D- z- ~7 Q. Z
Comission Junction or Clickbank.
8 _7 \) k% A0 ECost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
& |+ H: ?; i9 S6 W+ _- n% ~an action like filling out a form, submitting their email address, signing up for a service or sometimes& s# t; d7 ?, h' x1 d/ e
buying a product. An example would be Ads4Dough or Neverblue.
- J4 a8 n( }7 s; mAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
+ C( V: X3 q# n; t* Baccount, getting the affiliate approved for offers, bumping payouts and just about everything else
; _" Y. g7 n. l, l5 K3 L' Y* trelated to an affiliate's account at the network. Having a good relationship with your affiliate manager0 R( e% j- _8 x, a
right from the start can really help you.# o$ g3 l7 x+ p
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
4 [: `( s* E7 Z2 Bin pop-up form through downloadable software on the visitor's computer. The advertiser pays per7 p' ~/ d+ n+ r8 {5 \
view, starting anywhere from .01 or .015.
. I/ r5 E2 {& z/ I& xIn order to use this type of internet traffic, the affiliate can sign up with a number of different
1 J5 R. m& j+ ^0 ucompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,3 [# u5 k4 e; x6 F* R, F8 M$ @0 [
MediaTraffic, and AdOn Network.
! ] Q+ j: ^/ f; H; m- L$ }. O3 D7 \Don't popups get blocked by pop blocker software?' I- U6 p& t2 U2 z/ E: R' _
No. Popups are served in a new browser window as if the visitor had opened the new window
8 I f7 c+ _/ ]& @themselves.
1 R& r3 M- Q1 l' y# c4 DHow many popups get served to the visitor?1 ]7 l( J1 f+ F
The number of popups served varies depending on the PPV network. Some pop more frequently) Z$ z8 g, g" |7 ?8 B2 u- L/ W
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
) ^ e; I @+ z J$ bserving this kind of advertising, so they have to toe the line between keeping their software
$ I- q3 H- c$ o- [0 Tdownloaded and still making a profit.
2 v8 [/ |9 g& {$ j! d% uIsn't this type of software bad? Why would anyone keep it on their computer?4 G, ^) R' N& d5 ~( N6 o/ g& ?
No, this type of software doesn't harm the user's computer.
+ h. n2 l! b3 z! J% `+ N& GCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
. u* ~. W$ r( L! k, F) q% T& ?) \9 d0 v/ gtoolbars or videos to place the software on their computer. The visitor keeps the software in place so6 i7 L: J! q8 `
that they can continue to have access to the incentive.
+ J+ M- {% }4 b1 X7 x. t& m" }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3) Y' Q0 e* A- P+ F2 c! c" m
How to Get Accepted into a CPA Network6 h& H U7 d8 u
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place; ~. F. B A" u% x9 o& A2 J
to start looking for networks is Offervault which lists offers and lets you compare payouts across
9 Z/ B4 I; q @different networks.
) y& j+ L4 M1 U0 T' `Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
4 g( \8 I6 g: x1 Uapplication and be as specific as possible about your promotion methods. Usually some time after* x% [, i3 v$ _ \$ |
receiving your application, the company will call to interview you. The phone interview is a critical
3 N; j8 u: M- q9 `- O( |# _0 ?5 N, h) ipart of the application process, and most networks will deny your application outright if they can't get" [( }- I4 t7 g. |% V
you on the phone.7 Q6 @, P" d0 r+ T9 y
Often, the person who does your phone interview will actually become your affiliate manager after
" u8 u& V9 b+ m* l6 gyou get accepted, so it's a good time to put your best food forward.
$ v8 P5 d L1 R* k# ?You might not relish at the idea of someone grilling you about your internet marketing methods over+ I5 U+ W' Q2 L3 L; ^, d% N$ k
the phone, but trust me, this part is critical. Have answers in mind for the questions:
* a# P6 M- z' S* i0 a" j4 _! x6 UWhat methods do you use to market offers?2 p' z" _7 H0 p3 g
Do you already have a website you will be using?
/ n3 {& X, b5 }! E- f) YHow much is your advertising budget?
( d" a4 \' F# q% o% {What other networks are you a member of?. L/ H! P$ q2 F# U$ O" y
Who are your affiliate managers at these networks?; Y; Q1 b3 K$ e" D! m2 ]
Do you use social media (Facebook, twitter, etc.) to market offers?+ O! E8 A( v6 q+ E
How much traffic can you drive?
: T- u C/ J7 ?& h, \, {Do you have a personal recommendation from anyone who is already a member?
6 s5 a7 L1 d# s$ E% LOnce you provide satisfactory answers to these questions, the network will approve or deny your: b3 Q7 R( R2 b- h) k/ Q7 o; J
application. If you get denied, just keep applying or call someone on the phone and try again. Be9 s$ c7 Y9 X: E
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
+ _2 w% E/ d8 \2 ~3 Jfor the network can be helpful.$ [; ^: E# { @1 Z) I" l
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate/ U: X, L( r8 \$ v: o8 m# g% ~
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
, ]9 B, d @& d0 x: {) lowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
! x2 V2 {8 a+ Q& y3 w: speople can open a lot of doors as far as networks are concerned.
+ T( y* K9 P- w8 @After You Join a CPA Network8 Q% F* _7 G$ Z) c! H: ^ {
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager% q" l5 D* X# `9 r9 Z" }
and make an attempt to get to know them a little bit.0 _$ y! s8 b( [5 K9 m. r
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their% Y p1 ~9 ^. o; J- U
weight in gold. Start feeling them out from the start and try to get to know them. Once you get- [' F% \1 ~, Y5 ]# |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
: T' ?" U: N1 I; k% O: clarger, they can really help you with your marketing efforts, scaling campaigns and getting payout; i, d i, M2 x3 A
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus$ n2 H; Z4 s3 o8 K: G: F. W! W# W; B
email.. |( ?9 N; p/ C% p' Z! f7 u8 y
For more helpful info about dealing with affiliate managers, check out:
# W; n5 `9 H% o& f2 O* d$ r x0 j& Z; \http://ppvplaybook.com/blog/musi ... -affiliate-manager/- e! M4 K m0 h$ y* ~3 w0 J7 X2 X& w# r
http://www.mrgreen.am/affiliate- ... iate-managers-want/6 F, R4 Z) R" `9 i7 C- e0 N9 e4 J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5! l$ [5 q, k' X4 y3 @# C( S9 E
Set Up Web Hosting
2 x; F2 a& @( {/ B( [1 j3 QGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
$ A4 m/ C; I& i5 P+ ?about internet hosting. In general, you get what you pay for with hosting. When you use a shared
3 W( j# p5 z7 \9 T0 u6 L0 Lhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with- }1 f9 L3 ~# F4 v
whoever else is on the same server as you.
0 A3 M: e" R0 S( t) o$ E# Y) lSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
7 s6 q9 C: {) N$ ^' @enough that the visitor can't close the window before your pop up is even shown. You have about 3/ `* j. K9 m, a2 Y
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
u; S# S, ~" j+ ?- W0 ?: mTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
: H9 `" K7 D" y% i: ehouse full of roommates (hosting customers).
$ s! V! { _$ \5 C( A: w! o4 a ~In shared hosting, this is like having roommates where everyone has no specific designated area inside; A. D0 `1 N. v3 G
the fridge where they are supposed to put their food. Everyone just jams their food in however it will, N3 s4 @3 b4 Q; Y6 L
fit.
4 u6 ^- e3 Y" r: p8 ZSay your roommate brings home a large turkey. They will then take up more of the refrigerator than2 {7 |* K: u4 A/ O
the rest of the roommates, by virtue of simply needing more space and resources to accommodate/ e; L0 f( S: H* `: t% n
their food. Everyone else's food in the house has less space to take advantage of.
3 o1 O0 V5 k7 ]/ L* y5 U! IIf you have less server resources to take advantage of, your ability to serve popups will slow down. For2 c5 O6 M- Y. l& I7 q
any type of hosting this is a bad thing, and especially while running PPV traffic.
$ }" K- i; N0 ~In the case of a virtual private server (VPS), everyone in the house has their own designated space" |' n9 U& r0 j# i
inside the fridge to put their food, and other roommates can't come into that space. The server is
1 F) ]* t3 u/ Upartitioned, so that each customer can only use a specific amount of resources at any given time.' [! K0 k; C: L- r: ^1 A' k) a
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
( ~7 H$ ^7 i9 f9 Ybelong to you and no one else can use up those resources. This makes it possible to serve much more" J9 `4 V% l! j4 j7 ~
traffic, faster.. H4 X& m8 {% d2 y V8 {& E
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.( \& N0 a- g0 b) v- s" b& l* R
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is- i+ |( K+ [$ Y5 Q; {* o- k
here:
3 k1 i6 [8 e2 _ K Ehttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-% P2 q$ p g. w9 \ a6 P/ U# L
VPS&highlight=hosting
2 X' p& f, R% J7 s, ZDedicated-Hosting-vs Shared-Hosting: R" w2 p* Z. d. v! ]4 p4 @
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-: t, C* H4 H& e8 ]
Hosting...Your-thoughts
, n& g. k+ y: }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 66 `* n. F; g+ _% M& u0 ]1 [( ]$ ?
Hosting Providers for PPV$ {9 A4 t7 r" V1 s" u
Beyond Hosting
. o" ~0 t4 m& [- u" Vhttp://beyondhosting.net/
# g i( A* a1 Q4 Z, J2 _0 {* GWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment! v! K! T0 B& y) S! P. M7 H
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when: C: m6 K" Z) h% l
direct linking with PPV. Also, these guys provide great support.3 O1 e6 R1 H$ K: ^4 }3 U0 p) b2 N; G; ~
Prosper202 Optimized Hosting& _" N$ m6 q+ C* q2 I% D& C
http://beyondhosting.net/Virtual ... per202-VPS-Hosting// _9 _2 i$ o" `4 [. k: }
CPVLab Optimized Hosting2 l. ` h( \5 e) n! K6 M
http://beyondhosting.net/CPVLab-Hosting/2 S8 c% ^, c' X! Y+ H$ U+ O0 f: g4 n; g
Domain Names for PPV D" J' }( b. @* ^1 m) X
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
4 M" \0 ~- G, V6 y6 Ewhere you're going to host your tracking software and your landing pages if you decide to make them.: W7 v2 n7 a3 b
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,% A0 s1 }) F$ Z9 W6 j* q: O
bland one is fine to start with, to host both your landing pages and tracking software. The .com, {. A4 L a5 h4 ^* e# H
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a* N; A& V5 T+ p0 V8 |6 _* v5 u l$ c
term or build a whole website.
6 t* q+ {) G' K- l0 EAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
/ `' E5 r2 P% V$ Y/ stracking software on your domain. This is really important, because it is necessary to track your
* ^' o* E! E/ M ? Nconversions down to keyword level so that you can optimize your campaigns. Without proper
, o2 [* |! l% Htracking, it is impossible to know what is working and what isn't.
" G6 S- K' f7 T# W, JTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
% v: M8 l. n7 c& }3 u0 ?# J. zis beyond the scope of the guide, but both are pretty user friendly and have getting started guides." B! M T% h' S% I3 n/ Y
Prosper2029 G* k3 U" O i( _' I: F
http://prosper.tracking202.com/apps/
# N" n, h) @4 v! BCPV Lab
\4 r( q, u3 ^. i% o' f' O- e+ jhttp://cpvlab.com/
2 m+ [5 ~' v' D' WCPVLab Help Videos! _) f# X( t( \5 i6 k
http://ppvlab.com/oweiw/oiurw/vdm.htm5 A5 Z. K U! [
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
, A5 D: J& C+ Uindustry standard.# V! I7 Z% p( f3 l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
J5 \# D" @& n3 w9 ~CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from4 S) C$ B6 E/ G
good support if you have problems with your installation.
5 y% P6 E d* a! l% MTracking 202
# }, A# [4 u+ M) DTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
( T, l6 N+ O; J' C* u x6 s7 bcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
' [$ Z5 K6 C! G! y I# Zarea.
2 V$ X9 n: ?/ O/ r. \7 qIf you choose this option, keep in mind that your tracking software, one of the most important parts of6 r# ]6 g, O2 q4 j
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2028 ~9 ?" Q5 A7 l3 E! K
interface, and their hosting.
; }) Z5 S, L1 ^1 oAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
& m0 ^5 f2 v. @and targets which you are bidding on. Leaving this up to chance in order to save money could
' J' J5 J% ]* i; v7 H. `, ?potentially leave you open to huge risk if someone else caught on to what offer and keywords you
: W i9 ?2 @- c* Pwere using.
% h5 `5 c+ w. [, c2 ~Choose An Offer
! G6 p( e; K) L0 G: Y+ f- cNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
- F& j# b8 Y4 R" {- @: H% Y! a+ ]Lesson on Offer Selection$ k4 \1 p3 G2 G! @- s
http://www.ppvplaybook.com/forum ... on-Selecting-Offers& h* W# u. k! h' r: [4 N: @+ U
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.* T4 ]8 L& b; v0 p0 t6 a- X# h
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
* U. b G: r9 {- qLeadImpact as the traffic source.* k6 O5 G7 q' k: G, F1 c7 v5 ~
Now the best way to learn how to put all of this together is to just get started. For some variation in
. r8 V3 O7 F4 x, | kthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
7 U% [' O6 O4 C/ wcampaign.1 A: G8 {, N8 A5 O7 ]
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first2 A ^3 z7 y5 z/ R! W8 H
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
# w& |2 g" p2 ]0 ?- ]# b9 jthat all traffic is accepted.
6 j5 y+ }" _, Z# w( Z; k! K1 k' ]& aFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.8 s6 [( ^1 q/ x3 [# h
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
6 A' }$ ?$ t+ e1 W( S6 G/ a1 j$ s) bget creatives like banners or images specifically for the offer.6 m/ {) W K/ G6 ]0 q0 z8 |- M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 81 y8 T( L. e8 w* C9 J' g
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
- `2 V! {4 _7 L* c9 u+ U( m5 Ntrack my keywords. Without doing this, it isn't possible to see what's converting.
1 ?) T( _8 T6 OIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
3 `; e9 \" W8 }+ z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 94 U+ f: }9 ]* [" X$ g7 V. K( k
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the: g8 D+ ]+ O' r
bottom of the page:
8 r% }' E7 s3 HNext, I have to cut and paste this pixel into my offer at Ads4Dough.
! Z* |) D# A. n+ l6 aClick on the offer → pixels → Add a new pixel and this comes up:. h4 I8 d' L, X% Z6 i1 H7 T
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
3 o2 z' L1 [% c$ e. `from your software into the box that says 'Enter URL of image to load'.
* W* s1 ?/ z5 N0 HOnce you do this, it should look like this:
( M8 L8 n) C& N3 @. S) @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 109 R0 Y- e" \) `9 l( u0 `/ J
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
3 [4 D' Y8 i; K) z, n: l3 D% DNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either, V6 \- l8 n% ]; s( F! B5 F8 L
Prosper or CPVLab.
& n7 h! r( P W7 U3 V7 C: Q0 ^" ]
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发表于 2012-12-27 18:47:17
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