|
|
PPV GUIDE [PPV新手入门][28页]% \2 Z5 ]4 l: U4 C( a/ e
详细的请下载电子书！
/ l: S6 |+ X% f3 l
2 _* l5 `2 z9 s2 }% _2 I) \9 C+ J7 Q" W3 _2 p. M- @
Newbie Guide$ ]0 V; N! P3 W" T* o
PPVPlaybook.com# C/ U* Y: i2 ?( H T2 H7 {& N
Tracy Shaffer
4 y4 D. v6 `! U& J' u; {6 vDavid Ford9 c, ]( r) K6 U% B% n% u1 Y+ e. L1 F: |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 14 |. z/ f6 q7 g1 y% ~
Getting Your Mind Right to Start Affiliate Marketing/ d7 U; R3 S3 W; e: S) S
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an' E! B P3 Y& ~$ m3 z5 d& J
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
. _7 n c. j8 L% myou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing/ B4 ?7 c5 m: E& E% X
with any success, these claims are laughable and far from the truth.
! K* r3 @% I7 G( X. I8 u6 z8 HAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash' {, ]& j9 U! a% @: L+ f; P
flow management. The main benefits are the low barrier to entry compared to other businesses, and
1 J7 c; G3 R% L0 i/ H. Dthe ability for a marketer to be a one person shop and make an incredible amount of money with low* d# ^7 l0 J. E7 H7 f4 q
overhead.
. e; H# c3 V; [The winners in this business are the ones with persistence when nothing works, who know there's
7 u$ n" e L) |$ ]) Xplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.( C" B' U! E5 L9 h# }8 }: Q
The cold hard reality is this: virtually everything in the space is changeable, what worked today can2 R- S& C4 x3 {9 o9 g
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.# D: D4 ]/ t9 r' U7 H
Most of these things happen suddenly and without warning, and they all contribute to the amazing8 l B H( `/ E8 J! i
learning experience available to anyone with a few hundred bucks and the ability to open an! o' _ t! G* a3 a9 ^8 k3 S
advertising account. D0 s+ G( b' V+ G+ }- K7 ^5 X- g& `5 ^
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
8 M0 C N* v! ~0 J3 r4 @; lwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
. A0 H9 W& c, f$ {" N# x6 p% Kmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
* S. f/ G7 E; b& Z \) w- R" |. ftrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
5 P i9 p' R- ^! `" i' }With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
1 M1 e6 T4 R) {started building PPV campaigns right away from start to finish. With that said, time to jump in and get, C0 \; S- ]# i: x, b
started building.2 X. l+ a' ?. V/ O3 Y
Things you need to get started:
, n! C4 H8 a+ d; ]5 b2 h* {1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator): u( a& Q+ l5 {6 H8 E
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
3 v/ W# f) H" \4 _8 U3 |3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)' v4 d" ^6 J1 r( |# K1 O: T
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
$ {& Y( f- o3 {# j6 H5 ]( `This guide describes from start to finish, how to get started in affiliate marketing by running traffic
# n. A' h- Y- ^2 Vwith PPV.3 H3 f* i8 K% u* @5 U8 n* L
Basic Getting Started Definitions* K0 B8 a. ^9 w! S# j/ q
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more5 ?7 l# ?" w; [2 i9 Z
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
/ _5 A& g+ Y) j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2. ]6 x, A& L0 V4 ?; T6 e) D# Y
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
8 U& @6 E' R& q1 gCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate- [8 ]( `. u" E0 o4 a% K
receives a commission on that product. An example would be the Amazon.com Associates program,2 @8 S, o& Y: t" j& b# |' J+ G
Comission Junction or Clickbank.6 c, X3 N' N& p# @4 @
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes9 v; J. A3 _. k0 [! t- G0 r1 P
an action like filling out a form, submitting their email address, signing up for a service or sometimes
: F8 l. S7 ^4 g# T1 Ibuying a product. An example would be Ads4Dough or Neverblue.
5 {7 x- l3 O% f5 rAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
9 X: f5 L3 @, Xaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
" f6 \7 l+ L$ krelated to an affiliate's account at the network. Having a good relationship with your affiliate manager1 D$ q$ f$ P! v0 d4 A0 {% Y1 |: W
right from the start can really help you./ D$ P @+ X7 Q$ R, u' y* I1 f7 e
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served! g: C! k9 R8 b5 O5 s8 F
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per8 Q8 H- {9 j7 _; H
view, starting anywhere from .01 or .015.
! ]; q2 h, A {! bIn order to use this type of internet traffic, the affiliate can sign up with a number of different" H( M- y- J; {# [' Q0 c
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
6 E* Y/ L: J" z! h8 {* h! jMediaTraffic, and AdOn Network.5 O) K7 ^' B7 x6 ?
Don't popups get blocked by pop blocker software?
O i/ f% P5 NNo. Popups are served in a new browser window as if the visitor had opened the new window
[6 |/ r: z1 D; xthemselves.4 ]# l$ t; D" V! _( q8 n( E
How many popups get served to the visitor?
6 X4 N1 C6 f; ]% N! QThe number of popups served varies depending on the PPV network. Some pop more frequently
7 L g) Z! l0 k5 d+ n t( E+ q4 G(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by! }3 ~+ I7 h, R; d$ W; J, @
serving this kind of advertising, so they have to toe the line between keeping their software
: D9 a m/ W5 @, [* fdownloaded and still making a profit.* o, g+ ?( F* R% r
Isn't this type of software bad? Why would anyone keep it on their computer?
: k. [3 A- r; s4 v, i1 e& vNo, this type of software doesn't harm the user's computer.
; i- J, ?$ o: G% M5 X! wCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
. ]% [0 |- H$ Z$ |toolbars or videos to place the software on their computer. The visitor keeps the software in place so. F' h4 M$ V' b/ ?
that they can continue to have access to the incentive.7 ^; p! M# Y1 G# A# l4 b3 [. b* X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
/ _- R! d$ }6 D- F8 ^$ W' [0 ~How to Get Accepted into a CPA Network
6 p X' ^ g6 q5 Q: @In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
& o0 t5 ^' w% U( z) n3 kto start looking for networks is Offervault which lists offers and lets you compare payouts across' D0 u% _" e5 V' L% N
different networks.
. G! W1 Z* y; r! T7 U+ [+ zOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher): j$ v' [3 C9 f% ^ R4 S/ t
application and be as specific as possible about your promotion methods. Usually some time after
7 l/ Q" ^+ P+ P% ]# Jreceiving your application, the company will call to interview you. The phone interview is a critical" J+ {. h8 [% z7 P& i8 d) {/ l
part of the application process, and most networks will deny your application outright if they can't get, V1 U+ z2 W2 F+ b7 E! S1 c
you on the phone.6 C1 I' n7 B8 v2 C+ {$ f+ l
Often, the person who does your phone interview will actually become your affiliate manager after
0 M7 N6 }! H) iyou get accepted, so it's a good time to put your best food forward.
6 Z% C# U$ R# |: m) o3 Q) @. |You might not relish at the idea of someone grilling you about your internet marketing methods over1 v4 z8 t8 n+ p5 k# e# Q) ]) m3 K
the phone, but trust me, this part is critical. Have answers in mind for the questions:7 V" |& Y- K5 l+ ^) q( M
What methods do you use to market offers?
4 H5 D& F( X- [Do you already have a website you will be using?; i; `* g# J2 f1 _5 Y7 Q: }
How much is your advertising budget?
L, F9 ]9 a) kWhat other networks are you a member of?! k3 O& i r7 n) \
Who are your affiliate managers at these networks?
' q5 |$ U& F. p# vDo you use social media (Facebook, twitter, etc.) to market offers?
7 h6 m5 D$ ?: M" x# |; hHow much traffic can you drive?4 E9 v# ~, B- V! Z$ u1 |
Do you have a personal recommendation from anyone who is already a member?
8 d3 J! j9 G: u; u* TOnce you provide satisfactory answers to these questions, the network will approve or deny your/ J4 z3 {, ?2 K) f e8 F C `: y) o8 n
application. If you get denied, just keep applying or call someone on the phone and try again. Be/ a7 u' A8 L# _( p: y* h
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
" ~! } L: Q! r; k5 I" Bfor the network can be helpful.
9 l4 b; F. e$ I6 ?To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
4 T2 f- C( {( R" b* q# R+ YSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
; m. I4 r! `, K5 A* i" sowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know6 z6 k" @6 r* c; k8 Q/ C* d3 L
people can open a lot of doors as far as networks are concerned.
4 v, n6 _& J$ V9 e; z+ ^After You Join a CPA Network
; T4 ^% m1 H/ i8 E& i) B# QOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager' J0 \0 w7 T4 m3 P# h( ?0 B
and make an attempt to get to know them a little bit.
8 @% k7 K' @, G1 tFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their, d% m7 O2 e/ {0 @* ^! r
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
# J" w. J+ d8 L& _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 45 e- V, k5 Y, V& L9 C& {
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
1 F O( Z0 V) g; ?bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
) M) }- ~/ w9 n8 m3 ~0 Hemail.
- a% S+ e% w6 C8 n y7 sFor more helpful info about dealing with affiliate managers, check out:
- y( l% C7 b9 p/ G0 P4 L0 N: nhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
, n8 `+ U* |4 z# K0 {http://www.mrgreen.am/affiliate- ... iate-managers-want/8 u: z' ]5 ?% |$ I. o5 l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
2 H K, \4 S9 ]) i; C! k$ _Set Up Web Hosting
( B% O. R" K2 m+ VGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said- \9 F; r- r! w8 h; J1 u" i
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
" u6 x- M4 T" N1 A0 G% X' ~# |host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with+ n7 D8 ]% [; ?1 ?; |( L
whoever else is on the same server as you.
) R7 ]$ f* V, @( t& XSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
/ _" V( |/ t# U" z5 m eenough that the visitor can't close the window before your pop up is even shown. You have about 38 }/ Q1 J8 r+ ^% p
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.2 n5 C8 [. L6 s H2 |& l) v# s
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a9 y" v2 _. S9 {# l2 Q# I
house full of roommates (hosting customers).7 G }. X- f7 O- X' X# `
In shared hosting, this is like having roommates where everyone has no specific designated area inside* V- y; u2 ^( R$ @1 A" }7 G+ h* A
the fridge where they are supposed to put their food. Everyone just jams their food in however it will [2 q4 D2 S/ C
fit.
' A: v! ~ e9 E [) _. B3 dSay your roommate brings home a large turkey. They will then take up more of the refrigerator than: L) C1 O( _7 q- |# {% I
the rest of the roommates, by virtue of simply needing more space and resources to accommodate! S( b) d# N3 y$ t k+ D1 e
their food. Everyone else's food in the house has less space to take advantage of.
2 \& i' N1 B, n2 hIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
) X& C5 k0 a" Zany type of hosting this is a bad thing, and especially while running PPV traffic.- p* M! P+ }; K6 F. s" k y
In the case of a virtual private server (VPS), everyone in the house has their own designated space4 N+ {5 k6 D& Z* x4 T# n) E0 L: ]
inside the fridge to put their food, and other roommates can't come into that space. The server is( j7 p9 S& Q6 Y2 X: K7 S5 A9 @& w
partitioned, so that each customer can only use a specific amount of resources at any given time.
6 _3 j2 P q' aA dedicated server would be like having the whole fridge to yourself. All of the server's resources
; }3 z# C. L. w0 Rbelong to you and no one else can use up those resources. This makes it possible to serve much more' K S! {( N* \3 Y- k
traffic, faster.* s6 ]- o. @" k8 p% B# I
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.% X$ |- T4 u& n4 m, Z2 S% X
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is1 X. l3 D" g0 Y+ K3 y
here:
; A3 d( b& L# `+ M$ Uhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-9 a4 P# q5 M8 r4 a
VPS&highlight=hosting
+ U$ E7 |, e- LDedicated-Hosting-vs Shared-Hosting9 `+ P; F+ ]4 ?) F. C2 g8 ]
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
. Q+ U: U0 k7 O. l9 C6 p2 e# wHosting...Your-thoughts9 R3 B9 @$ m4 b( |; K, o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
6 P; ?) k* f6 ^7 bHosting Providers for PPV
$ \2 |! A! x4 Z% C) X7 QBeyond Hosting- k3 h9 f5 { ~# {( a2 d$ u4 w
http://beyondhosting.net/
; Y0 E) E. B: n- t6 vWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment1 X- Q8 ]3 F2 L, f
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when% d% t: z; g- V& H$ |' q
direct linking with PPV. Also, these guys provide great support.
1 x/ c3 ]" M0 T2 OProsper202 Optimized Hosting
9 `; Y1 V8 S* g- s' i) [http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
% b( J& e( w8 \! X8 ^/ yCPVLab Optimized Hosting7 T; h* q, ~& d4 D- Q7 s' a) U
http://beyondhosting.net/CPVLab-Hosting/
- j. J* h2 F. D) r3 `4 n9 P- d, NDomain Names for PPV# f4 Q* L% L' G
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
2 L9 o+ X0 v4 \( B" Swhere you're going to host your tracking software and your landing pages if you decide to make them.
3 K N% y$ ~- W& P! P) s# L0 OOftentimes people wonder if they should have a specific domain name or a generic one. One generic,, G- n$ C: M2 K7 F+ P6 y& M& P
bland one is fine to start with, to host both your landing pages and tracking software. The .com,/ {) _8 _7 P8 U5 m% \
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
+ R C* |; e. I$ o4 T2 o2 Qterm or build a whole website.$ f- Z0 [* L% y0 I
After you buy hosting, a domain and get those all attached to each other, the next step is to install( _2 }6 ^7 Z3 B' d
tracking software on your domain. This is really important, because it is necessary to track your8 O6 { r- r3 j/ a: Q6 [
conversions down to keyword level so that you can optimize your campaigns. Without proper
! X2 J. k8 q% v9 o6 ~tracking, it is impossible to know what is working and what isn't.& L3 _1 v- h+ D* @; V
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
2 c, ]0 A7 U5 U) k E7 Qis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
! m* B2 L& {' F( U# \Prosper202% i; U) W3 M2 U& J L
http://prosper.tracking202.com/apps/
# j! r0 f4 }# z5 b5 E8 F0 zCPV Lab
) n1 g) U* r8 X; W' Mhttp://cpvlab.com/' D" h4 X6 O: S |' x
CPVLab Help Videos
4 x0 S% a2 H- b) H/ ? q( Qhttp://ppvlab.com/oweiw/oiurw/vdm.htm3 O7 i( T9 r" V6 W, Q3 w
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an( K5 Q3 e: Q& s% U
industry standard.2 N# F5 \" B$ W+ G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
. H6 _& v4 t8 D/ T6 ?' J6 X/ GCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from2 g# D4 x. Z- s: G; M4 e" N
good support if you have problems with your installation.
' B9 Y6 n* m% X) h' w9 pTracking 202
! ~, g+ Q( j4 u: ]% k9 z, vTracking 202 is the hosted version of Prosper202. You can create a free account and then build your }* o5 H( C9 L# I8 Y3 ^
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
: [6 n8 a* m: @) `0 ?/ y# barea.
) w1 t7 O/ V! Y( J2 IIf you choose this option, keep in mind that your tracking software, one of the most important parts of
- C1 A M; m: x( p, X$ Z; Cyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2027 t! A4 {; C' v9 ]+ W9 n
interface, and their hosting.
- k0 w: a9 x0 H, H# Y+ qAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords2 b) S) T0 W0 R8 y0 u, h# p
and targets which you are bidding on. Leaving this up to chance in order to save money could |; A R$ Z- p$ b. [" \; r; p6 V
potentially leave you open to huge risk if someone else caught on to what offer and keywords you" K+ ?0 [: h2 o& k$ O' ~
were using.7 I% V8 h% p5 P" v! Y
Choose An Offer! p4 h6 ?. z3 ^5 H3 i0 W, {; g
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.5 m: N& g1 p( O0 o- `
Lesson on Offer Selection
0 ~4 M6 c2 I7 Y7 h5 {+ ?3 J+ Yhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers' J U4 \& g& A: z3 ~9 m
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so. @3 Z! m+ R2 ^
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
& ~4 F5 J% @6 x; ?( |LeadImpact as the traffic source.. J; l. `7 t5 E a. a
Now the best way to learn how to put all of this together is to just get started. For some variation in- O3 b- N, g/ d# h7 r% Z: R
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
8 A9 {. F) @8 hcampaign.% B3 q/ J* @3 o
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first" K! v I5 v5 |4 z
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
1 \& M3 Y! }+ e7 Rthat all traffic is accepted.+ {- R: C2 Q# f* E2 a7 H9 a0 C
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.$ V* I7 q; y2 I" B) Q$ G3 M$ X$ Z
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can* x, p }2 w. h
get creatives like banners or images specifically for the offer.
# f5 M/ E; c. G& I+ @/ Y5 k+ W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
# ~4 v! k$ w) [. r# k/ y- ?% ^Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can* h6 J5 a( @ y- Y4 a: r
track my keywords. Without doing this, it isn't possible to see what's converting.1 |& m g1 y, a
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
7 H3 t+ k: X2 a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9) e: r, e- w0 _" Y6 Q2 a- s; r/ y
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the( @( l6 T# b5 g; E3 T7 S
bottom of the page:/ k; @$ i& b3 g
Next, I have to cut and paste this pixel into my offer at Ads4Dough.3 T! D+ `# B2 e4 R e ~% H# |
Click on the offer → pixels → Add a new pixel and this comes up:6 |% o3 K K6 F
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL5 Q& w+ A q5 W; ?# n# t
from your software into the box that says 'Enter URL of image to load'.- @6 y% ]' G$ y* I, ~! N
Once you do this, it should look like this:6 d) @/ y6 o8 X6 t) u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
5 r* _; D, R; i7 c7 v& ]Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:0 N3 B& p# z0 ]" K- q
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either/ E# H/ z# v8 M7 g) j9 z, y
Prosper or CPVLab.
$ [$ n" A' H* z4 J) C6 Q& M4 [8 _' Z7 Y9 N
|
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
