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PPV GUIDE [PPV新手入门][28页]( k: P# g( N- `: N
详细的请下载电子书！, s5 ?8 e, b& n8 t% v0 c1 V
2 w1 ~/ w9 y9 K! J4 y( F! h* [
+ x- x+ L- B- e+ ~- x- N
Newbie Guide$ v; U" ~' G4 C* q4 s5 Z4 N
PPVPlaybook.com
: b( t" C: Z7 c' ?" I, NTracy Shaffer
O( W& ~% f7 X& [' MDavid Ford
% \' C! ~4 y" ]5 s7 {+ p! B8 N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
$ n* L+ q; I) @8 y0 }9 q* F( x+ wGetting Your Mind Right to Start Affiliate Marketing- V* ~) }" z, i' y
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an% u" V" f$ U/ T
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
3 y. ]% z* Y% |0 U) T& tyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing3 L% Y& Z% c3 R+ T$ H
with any success, these claims are laughable and far from the truth.3 j7 J4 A+ {* b! O4 q5 \
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
, f1 m% \0 |7 q' b+ Z$ p3 r7 lflow management. The main benefits are the low barrier to entry compared to other businesses, and
" V+ V- e4 ?9 u: I/ k5 Tthe ability for a marketer to be a one person shop and make an incredible amount of money with low; A7 ?8 W9 k9 z @" @& g" ]
overhead.
2 R y- E; g T' ZThe winners in this business are the ones with persistence when nothing works, who know there's
$ p/ s* B5 B1 e2 J9 K8 a& uplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.* K. `/ ]- t( _+ {& c
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
4 A) V% @; Q' {5 |# Nstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up. ^2 X2 n3 v6 m" u! c5 x1 ?9 l2 e
Most of these things happen suddenly and without warning, and they all contribute to the amazing; i2 J# k5 g1 Q8 h! K2 p
learning experience available to anyone with a few hundred bucks and the ability to open an
. Z. L' f/ j" k- i2 badvertising account.
. W( x# f0 X/ V; d# y5 {Your competitors are willing to work at this around the clock. This isn't a push button, instant business
6 }% u. B4 O; G1 [where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet8 b" R: f# Z) \6 ?
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
) G+ C, u- M1 t! _5 Ltrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
! S% o1 t, V5 A4 p/ k# R, yWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you0 K" G9 U1 P' O
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
5 a l' l8 P# Y' M5 J, v2 ustarted building.. c6 L* x$ ^3 j9 g
Things you need to get started:8 p' r7 P2 Q! ]( ^
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
+ F$ ^9 s8 ?' Q2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)3 W8 d1 i4 E$ y: a1 b
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)' z0 m& m" y. {$ `" M
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
7 |5 W) F( y# u2 h0 [4 }This guide describes from start to finish, how to get started in affiliate marketing by running traffic
0 c @- K4 Z9 A8 L1 w" y. t+ gwith PPV.
% V9 p2 w1 q+ h9 x% ` \4 RBasic Getting Started Definitions
/ B: g7 U0 _3 a) p: gAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
: m, K5 @7 n; a# g4 Vaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
/ r- H+ H: R% K: U# n6 I( t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
4 K+ W1 q/ g2 }9 Qtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
0 q, c# I! g/ j* v4 B4 H9 VCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate$ d. B& `4 Q( p9 `
receives a commission on that product. An example would be the Amazon.com Associates program,8 q3 I; R! \' g, D7 X! v0 ]9 o
Comission Junction or Clickbank.
/ U3 Z4 O; Y0 K5 J3 S; bCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
8 O9 X3 e, y6 ^, e& I: v- y2 M9 Kan action like filling out a form, submitting their email address, signing up for a service or sometimes
7 H3 p$ L# v! G6 F5 W0 C% ?buying a product. An example would be Ads4Dough or Neverblue.
$ V5 z0 i1 C9 m2 j& X3 t) E4 `Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
( R1 Y. }4 o6 h6 D9 X. |) taccount, getting the affiliate approved for offers, bumping payouts and just about everything else
3 E/ j2 p' _% |1 Krelated to an affiliate's account at the network. Having a good relationship with your affiliate manager$ a! m& N0 G0 L. h$ c/ h
right from the start can really help you.( O1 I1 M2 x9 \0 P5 g9 ~; @
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
- T$ k# h# J' i0 E2 |in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
- C, m( m/ G E9 i0 iview, starting anywhere from .01 or .015./ J8 J3 C) ~5 K, I' W7 A% x
In order to use this type of internet traffic, the affiliate can sign up with a number of different
2 v+ T' I# a) }" `( R" Xcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,. @5 J) v1 F# k! B
MediaTraffic, and AdOn Network.5 E- E* z! Z2 z$ h6 y1 k
Don't popups get blocked by pop blocker software?
, |- Y# a3 |1 N+ F( P+ G6 sNo. Popups are served in a new browser window as if the visitor had opened the new window3 ]$ {. E5 A; B) A
themselves.
7 c$ e \/ T6 ^5 @1 m: KHow many popups get served to the visitor?
. M2 K& t) O: f) I4 wThe number of popups served varies depending on the PPV network. Some pop more frequently5 ^7 M9 ?$ w4 O8 A# v$ S
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
4 f7 g9 x/ u1 ]# xserving this kind of advertising, so they have to toe the line between keeping their software
* |' l, i' p$ Q2 o9 [* ?* p8 {downloaded and still making a profit.9 J& _! `) ~& x2 w9 ^
Isn't this type of software bad? Why would anyone keep it on their computer?
" T" F" `% A& o& O7 `) [No, this type of software doesn't harm the user's computer., u+ C- k" Y- R/ |
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
3 c G$ s$ _: F3 k, G, ktoolbars or videos to place the software on their computer. The visitor keeps the software in place so
# r4 N& ~# z+ gthat they can continue to have access to the incentive.. E) `: D8 a) I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3) ]4 z) w3 v" k, r
How to Get Accepted into a CPA Network, x8 u2 k- c0 O6 D, Z
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place e- z- C( w0 N
to start looking for networks is Offervault which lists offers and lets you compare payouts across; L G& v* s2 y
different networks.
1 D+ c+ y _6 e/ k V% h2 tOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)" e& e+ D* Y. \+ y
application and be as specific as possible about your promotion methods. Usually some time after" |1 S2 B' a) m h
receiving your application, the company will call to interview you. The phone interview is a critical' M& U( v1 ?6 ]0 B" e6 U9 r$ w
part of the application process, and most networks will deny your application outright if they can't get
. k* _! E: h( `4 c# a* C/ o2 i/ \* j& f! Syou on the phone.
2 u9 b* B7 t7 q% x7 fOften, the person who does your phone interview will actually become your affiliate manager after8 C1 {+ L, l, z! d! `! R
you get accepted, so it's a good time to put your best food forward.
1 M% A. J2 G4 l5 h) Z" CYou might not relish at the idea of someone grilling you about your internet marketing methods over
7 c) J& H6 ?7 o" Gthe phone, but trust me, this part is critical. Have answers in mind for the questions:
4 ?( X$ K! R. N) eWhat methods do you use to market offers?- h3 o# h3 [/ @
Do you already have a website you will be using?
$ H0 q9 ^. o1 a+ f; h3 mHow much is your advertising budget?
! y% T8 c! N; X" ~! G) DWhat other networks are you a member of?
4 p0 G* T2 y1 G. [* IWho are your affiliate managers at these networks?- x/ T" l+ e3 ^, p4 b
Do you use social media (Facebook, twitter, etc.) to market offers?
6 k( }7 \: V9 s8 QHow much traffic can you drive?5 H* [; y) g1 X8 ~* v" v# {6 z
Do you have a personal recommendation from anyone who is already a member?0 m8 g, m, L% D: z& l" ^! n
Once you provide satisfactory answers to these questions, the network will approve or deny your* Q" V+ F7 @6 j/ W {
application. If you get denied, just keep applying or call someone on the phone and try again. Be
- i3 j3 ?- g# c. m: J( v/ Xpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
) x# n# e# e/ O4 M% l: Zfor the network can be helpful.5 Z' F* Q# }: _+ b1 m0 D6 G* f
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate8 X: v: m9 I0 ~+ j
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
& N6 c7 ?0 }4 \6 z7 Xowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
- K _9 {+ h; M& O/ P9 ` x' Speople can open a lot of doors as far as networks are concerned., Z# W' t$ U7 ~3 M% N+ o9 I) j
After You Join a CPA Network: | B6 H. c( P8 r
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
1 h5 g9 Y1 _/ ^and make an attempt to get to know them a little bit.
& q& \& o0 `6 d$ \Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their& e+ I; { Y+ D" F: c% h
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
# v5 }) H1 ^3 Z6 `: E) S; r! i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4* ?4 G& k I1 x7 m7 S
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
! `; l& V+ a2 a' @6 G- ?bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
- J# o1 x' M% S- H8 k L" S+ Uemail.
9 X$ H' _. @' u+ l- {4 l% o4 tFor more helpful info about dealing with affiliate managers, check out:
$ W$ R/ N$ T, ?( Y& A- Qhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/, `$ W# v3 V* E [$ |1 @
http://www.mrgreen.am/affiliate- ... iate-managers-want/7 j; {2 V) \# p) |+ y( a5 t; X0 N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
5 w# {! m# N$ Z& S' `7 YSet Up Web Hosting2 f, G! v8 S! Y
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
0 b) j3 Z/ s& b& d: Qabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
9 w' @+ U+ b0 t. {/ \! w8 phost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with, `0 `5 x% l! S5 `. |
whoever else is on the same server as you.7 F) V( z) H. h% q0 ?
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast1 [( n2 k% r! s* ~! P' O x+ i
enough that the visitor can't close the window before your pop up is even shown. You have about 3
+ C6 N- e4 f$ U" eseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.+ Z4 K# ~ `& a6 {! u. [1 ^
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
$ |) X9 ^$ O `! F& n0 A/ fhouse full of roommates (hosting customers).
- i; O, f" L a; A8 nIn shared hosting, this is like having roommates where everyone has no specific designated area inside" f( M1 O, l( {6 `. b1 z
the fridge where they are supposed to put their food. Everyone just jams their food in however it will9 g) ?( E9 N% G
fit.2 X' f# G1 Y) y7 _- L4 L4 c3 G: g
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than- A H! Q- G7 ^
the rest of the roommates, by virtue of simply needing more space and resources to accommodate$ }3 j/ ^2 @2 [8 j9 a1 B
their food. Everyone else's food in the house has less space to take advantage of.
2 ]7 E. A2 }6 u& zIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
$ c$ p9 f# ~$ j# F# P- Hany type of hosting this is a bad thing, and especially while running PPV traffic.
8 F; g2 K1 N! BIn the case of a virtual private server (VPS), everyone in the house has their own designated space
% D& A7 ^. }) w. |- b/ ]inside the fridge to put their food, and other roommates can't come into that space. The server is
$ f5 o) Q0 Q# q9 O% f" Cpartitioned, so that each customer can only use a specific amount of resources at any given time.! Q1 U* V4 X1 _- }0 l
A dedicated server would be like having the whole fridge to yourself. All of the server's resources+ N. `- h- J2 c( m: r# x& A& U: R
belong to you and no one else can use up those resources. This makes it possible to serve much more5 c2 _% o3 T1 \& {
traffic, faster.
, x* z( z# [( G9 ?5 G" o. O3 e5 l! h c) cAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
# U" ^0 a9 x) | {2 e' ]: {7 f' O2 mAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
& f) d% A1 ^, a6 O5 R0 D% t' uhere:- j7 T- A- K8 P2 v$ C3 U: X
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-2 c: j% c' N( Q c- D+ i
VPS&highlight=hosting0 w7 {# r: Q$ h4 G
Dedicated-Hosting-vs Shared-Hosting9 u" e& ~4 [" m3 ~2 O
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-/ A3 p+ a- E9 |
Hosting...Your-thoughts, t. m, h! \- i3 j* F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
2 C5 k" D& |8 a9 wHosting Providers for PPV
7 t0 V8 L- B/ _2 l' z) \6 SBeyond Hosting
3 S4 |: |0 J f( R7 jhttp://beyondhosting.net/8 j/ G) z$ C1 f7 A j' S
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment6 [, p- H$ U( S: J. H7 _5 P; g5 d
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
$ p" w0 Z% a9 \$ Z. d0 ]direct linking with PPV. Also, these guys provide great support.6 M: f$ \1 D% Q3 I6 s
Prosper202 Optimized Hosting
" @% {, H8 W9 k6 hhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/; \4 [( g: N/ V' L) _
CPVLab Optimized Hosting: I+ h# d' W5 ]( o8 e
http://beyondhosting.net/CPVLab-Hosting/
4 b" H9 h1 A/ E4 wDomain Names for PPV
" n0 T( N/ g# D8 s8 a8 y5 EOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
3 M; r& j/ X' b3 R2 p3 bwhere you're going to host your tracking software and your landing pages if you decide to make them.+ \6 U3 a$ e( m' N! B$ p( k2 v- [
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
1 D, H3 L: O( I! c% qbland one is fine to start with, to host both your landing pages and tracking software. The .com,. g: T- D, p$ D& R
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
9 E* H# S! J% q; I5 E# B2 qterm or build a whole website.3 B( M, a, _1 m6 r4 M) [ }; l
After you buy hosting, a domain and get those all attached to each other, the next step is to install" }8 u! A8 v- i3 X, A/ T H* z
tracking software on your domain. This is really important, because it is necessary to track your
! w1 |" d, g; j! cconversions down to keyword level so that you can optimize your campaigns. Without proper2 c; ^. D, a7 c! ]* \& }7 L" L
tracking, it is impossible to know what is working and what isn't.) D4 [2 u# A! |& _
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
. s( \/ _" V- N1 Lis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
g2 W* z g+ H$ H& q3 ~Prosper2023 z0 P" l2 Q1 i2 \3 Q
http://prosper.tracking202.com/apps/- l4 O3 Y5 `7 \) I4 Y J, U
CPV Lab
9 j9 o9 R. S& l) `http://cpvlab.com/
; [( Z) x7 M/ a1 N- eCPVLab Help Videos
2 }( H+ [2 }! a1 o5 k Nhttp://ppvlab.com/oweiw/oiurw/vdm.htm
* |$ `4 b o2 |) yAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an6 \3 a9 v4 I% I) Y& m7 Z
industry standard.6 P: B1 H4 \8 V4 E4 F1 C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
1 D. w2 j8 U) G# |$ |+ ?CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from( P- Q- x* B2 f; D8 f
good support if you have problems with your installation.! N# G# I9 u" w% \4 P% q
Tracking 202: k5 k l5 m. L
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your1 v4 h. w# G* o0 o% ^
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user' Y: H3 o/ f" l: L
area.! W: t1 N h: t$ a! H
If you choose this option, keep in mind that your tracking software, one of the most important parts of
- k8 {. K! {. F5 _0 N. q1 L2 Fyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
- `6 |" {6 t) ^interface, and their hosting.
) T% F, p0 B$ V: U9 |Also, your tracking software reveals the most critical part of your campaigns- the converting keywords. A" f+ |4 e0 K2 _. ^* ^* G
and targets which you are bidding on. Leaving this up to chance in order to save money could
& F& D! ~* e: ypotentially leave you open to huge risk if someone else caught on to what offer and keywords you8 p1 A& _9 j# g7 h4 ]2 C
were using. O; ^6 r. @0 t5 N0 U: w
Choose An Offer
0 t0 i) i- v& v. }Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.2 d% n* { O& F2 w
Lesson on Offer Selection
8 Q5 _" ^; D' g. ~http://www.ppvplaybook.com/forum ... on-Selecting-Offers( J" s: Y; |3 J0 [9 j! S# ?4 q$ ?
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
0 N3 [7 J6 {/ a# _6 R2 p0 w+ p, TTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using* k b( E* i+ j# {0 R7 Z# a7 g5 b) t
LeadImpact as the traffic source.; \) x% n: o, x! _
Now the best way to learn how to put all of this together is to just get started. For some variation in) T9 O1 n- y z" f4 J# ~
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
$ N' Y0 P- M, ucampaign.
! N/ o( {0 A+ r& R3 e# n$ kWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first' w: b9 }+ Y G
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says+ ^( J$ h; N8 i. J+ Z# x
that all traffic is accepted.
5 u I" \# |- q/ W- ^; X$ JFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
( z- s4 V; r1 a% AThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can7 p5 r* {, M& R" ]& I
get creatives like banners or images specifically for the offer.! x0 i, V. y: M( B+ {1 I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
: {' i9 W' L& F* eBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
: y% y. O- t) c5 G0 d% Ptrack my keywords. Without doing this, it isn't possible to see what's converting.9 c) [: l9 n" F. P! O. \/ l
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
! {2 P1 A- x3 \. ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
' \+ V$ ?: Z4 |8 O4 zIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
V% I$ c- c0 ?% r6 a) x; Obottom of the page:/ {5 I! u. {4 e2 z
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
% g h6 G9 P: U3 _/ e: QClick on the offer → pixels → Add a new pixel and this comes up:
" x0 c6 m; x- OMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL2 D, h: g5 ?5 L' N: x: Z8 Q* F* R
from your software into the box that says 'Enter URL of image to load'.
: c7 V- c, P8 a; q# T9 \/ hOnce you do this, it should look like this:1 M* g+ z- q- k8 Q, n" C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
8 D' U1 \% ?+ O" ~. {0 l& L9 i# dClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:& I/ k( [1 }2 `1 u8 a7 w0 e
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
, \3 t E! E# s) fProsper or CPVLab.
! T' q- F9 P" O8 c! k( _4 ^. G' j) R. u, a8 U* A* }* w
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发表于 2012-12-27 18:47:17
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