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PPV GUIDE [PPV新手入门][28页]/ G7 \$ U4 p9 i! v' x: `
详细的请下载电子书！4 J3 `8 _; p$ h4 a0 |6 l
* f& y( [5 |/ U' a2 d
( n5 d5 q; o- A7 w. C2 F4 X/ @Newbie Guide
/ i( {) y/ o3 t3 E- I$ d. @2 ?& SPPVPlaybook.com
0 R) s% H7 P8 \' q) |) |5 QTracy Shaffer
! t! o: ?( x9 e5 }) M* aDavid Ford: [- p& P' f6 K1 X' i! i1 _5 b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
+ e g) j+ B7 ^7 l& _/ dGetting Your Mind Right to Start Affiliate Marketing+ K: k4 d/ ?9 a, p' Q! K
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
4 x: S& c. P9 k& Xever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where; _. J+ [2 u3 }& v0 u
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
$ t' ~3 Z3 V w& v$ w$ t" c$ l |, Q: `with any success, these claims are laughable and far from the truth.+ g" j$ b$ N1 t% }4 Y- V
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash* Y2 ? c( G. P+ F
flow management. The main benefits are the low barrier to entry compared to other businesses, and
# z4 G7 _% H# E! K v1 l5 _the ability for a marketer to be a one person shop and make an incredible amount of money with low* N& f0 u6 A# T5 _( l
overhead.
7 c* F) _0 N7 g4 E4 Z \The winners in this business are the ones with persistence when nothing works, who know there's7 {1 t; F) k: o) M+ q! C
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
, F* }' k: A* D) kThe cold hard reality is this: virtually everything in the space is changeable, what worked today can" {3 a* c- [8 I: p$ D8 B
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.6 c, ~3 V' N" c
Most of these things happen suddenly and without warning, and they all contribute to the amazing; M# }# Z; x& x4 Y
learning experience available to anyone with a few hundred bucks and the ability to open an9 ]0 u6 c! D* W7 W/ p+ U
advertising account.
+ g6 H, o8 p( Y8 i4 K) I+ B9 uYour competitors are willing to work at this around the clock. This isn't a push button, instant business
( U2 h5 _# o$ \6 \where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet/ }" t( c) V3 r/ C3 j% n
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,% [+ p" K* |7 N7 I
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
) m- C, e$ B3 n. YWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you" @1 _0 v4 ]/ O" c7 ^# u8 ]
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
8 ^0 i- t& k6 D5 ~started building.
1 _2 P9 E+ m: D$ G2 V' C$ QThings you need to get started:
' B& G; d. l3 i& |9 ^1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
+ |2 }1 s+ I" L4 R1 F2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)7 Q+ O& I1 h! c8 e& _
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
3 K; n& d X; W/ ?4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
3 a$ j4 F0 _. D8 F+ {0 W0 \This guide describes from start to finish, how to get started in affiliate marketing by running traffic
: J, z, u5 V1 q- m. g7 a$ ewith PPV." ?" r# R) B8 @7 Z! ~
Basic Getting Started Definitions
+ ~ v' N! R% JAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
5 h+ b: W- @: q& K4 x) N5 Xaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
: `8 ~- P) b* @$ g S8 E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2$ G' d- y2 d9 a. V/ b, B& g+ ]
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
# P$ l5 b* \; T8 Z$ P3 K7 s4 nCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate9 f; O, [' g( q5 `6 S
receives a commission on that product. An example would be the Amazon.com Associates program,
% V1 q6 B; Z& a& `1 m( \; k3 }Comission Junction or Clickbank.
! Z4 y! X% L; [0 z1 yCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes/ [1 F9 I$ x# Y; K1 D; f3 q$ `& C
an action like filling out a form, submitting their email address, signing up for a service or sometimes8 T0 n" m2 ]7 e ^# e
buying a product. An example would be Ads4Dough or Neverblue.
& x" F( @& {6 l) e+ M0 N4 F0 \0 |! n3 IAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
# i* H2 J' I; u, g. [, U) |account, getting the affiliate approved for offers, bumping payouts and just about everything else
' a$ I, t& |3 j9 u6 {$ l' z# e5 Yrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager, A7 E6 Y+ T3 W1 X
right from the start can really help you.
) m/ H4 ~) S4 F5 m% {$ ePPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served z, B4 v# `% ^) }
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
& l0 @9 O- e5 r. M/ F* sview, starting anywhere from .01 or .015.9 F) K* k- @: ~7 S' `: o
In order to use this type of internet traffic, the affiliate can sign up with a number of different+ W. _$ a0 p. V a
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,) `& Z4 T2 t5 h" y
MediaTraffic, and AdOn Network.# G! b k% O, Y3 [
Don't popups get blocked by pop blocker software?
7 G9 q9 ~: G+ m6 _4 T" ?No. Popups are served in a new browser window as if the visitor had opened the new window5 u5 L/ B k7 C5 K8 N4 ^) X+ I
themselves.
8 a0 i3 H! p. o0 Z. SHow many popups get served to the visitor?+ F2 M, _# c8 ^* y' w0 F& M& q
The number of popups served varies depending on the PPV network. Some pop more frequently4 B' v4 k, Y0 h5 k
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
* F) V2 |; l `' zserving this kind of advertising, so they have to toe the line between keeping their software/ i4 F0 |- U# I3 B
downloaded and still making a profit.
# O: _$ n% c5 @Isn't this type of software bad? Why would anyone keep it on their computer?- n( W: H5 J: z5 h' K! A0 `
No, this type of software doesn't harm the user's computer.
( w% Q5 C1 E* p$ }Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,6 m: o- z H3 M q0 s) |) ]9 a
toolbars or videos to place the software on their computer. The visitor keeps the software in place so S& {, Q. E4 @: A$ H6 V) f
that they can continue to have access to the incentive." ]) ]4 O6 n( W w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3/ ~# @; U, q( P$ k" x% N, Y
How to Get Accepted into a CPA Network
- B( {2 \0 f& d* @3 GIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place# \7 D- X6 h( t' j
to start looking for networks is Offervault which lists offers and lets you compare payouts across
; e: o4 k: q7 g8 j$ E" kdifferent networks.3 U4 R' I# C6 g4 n6 B3 A
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
/ `5 g% b# {+ k& n: Bapplication and be as specific as possible about your promotion methods. Usually some time after3 {& W8 y# v3 r- y+ e
receiving your application, the company will call to interview you. The phone interview is a critical# K4 X8 Q1 U! s2 i$ L8 Q
part of the application process, and most networks will deny your application outright if they can't get" }, p$ Q- |& f& L: u% v
you on the phone.
p% h/ B8 d, [# ~Often, the person who does your phone interview will actually become your affiliate manager after
5 i% `+ d8 ]$ {5 W" \you get accepted, so it's a good time to put your best food forward.! f9 q) s) r$ a8 N1 X# r
You might not relish at the idea of someone grilling you about your internet marketing methods over9 F- `. \" `# `+ v8 ?: V7 S
the phone, but trust me, this part is critical. Have answers in mind for the questions:* s; Z3 w L: G1 U: u
What methods do you use to market offers?
G" [. v( j# h- I. d. [; s( g9 }- rDo you already have a website you will be using? p; Y* X/ @# O- p* d
How much is your advertising budget?% y0 w2 i- }4 c) s0 }! j
What other networks are you a member of?5 t% ]5 Y* X J: y! f9 Y, G! R
Who are your affiliate managers at these networks?4 D, U" x [- t$ m9 ]
Do you use social media (Facebook, twitter, etc.) to market offers?
0 Q( s& F# J9 ^: a; F4 H$ [How much traffic can you drive?! s& S& I1 A% P# P2 N& Y, Y
Do you have a personal recommendation from anyone who is already a member?( B. v/ j6 }3 r! d6 I9 y/ y6 V1 g
Once you provide satisfactory answers to these questions, the network will approve or deny your
4 V' ?- [$ w2 Tapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
. D' m/ x/ l3 m& q" \1 Gpersistent. Also, getting a personal recommendation from someone who is already an active affiliate% f4 T* r# A2 d1 w
for the network can be helpful.. r ?% W) |* {/ C
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate2 f6 X3 z' v7 p* ]8 H
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network J! q" u# Y* U6 _ Q
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know7 Y0 ]+ `+ W( j L f
people can open a lot of doors as far as networks are concerned.& U$ o. b0 `/ q; M
After You Join a CPA Network
3 Y" S5 I) n1 F# j( FOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager e/ z7 @4 j3 X4 T d5 s" [3 M b) U1 ~- b
and make an attempt to get to know them a little bit.( k( z9 W4 ]* y* E0 k$ V# Q0 M. \5 O& u
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their- E+ B& ^+ v8 z
weight in gold. Start feeling them out from the start and try to get to know them. Once you get4 x% w2 O B' T6 w/ m, {4 m5 R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 41 Y% C$ D' W' X& b4 H& ~ D
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout& y/ G! w0 s- R+ N1 L
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
, R8 r9 [5 N+ x: xemail.' o+ a9 W! D, k- H' [ s, I$ ~# o
For more helpful info about dealing with affiliate managers, check out:! I6 _5 w, `. C, [6 \
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
7 q$ S0 y0 j! G9 Q5 V" jhttp://www.mrgreen.am/affiliate- ... iate-managers-want/( G* A! l1 j) O! J& O1 H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 54 o( y4 u+ L) ^$ o# c
Set Up Web Hosting6 ^1 W) U' F: C3 y' a
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said; |0 s9 C; l7 h% u: Z6 v; m
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
2 J. | S' Z1 m K6 ~5 A2 y+ Ehost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
" C7 G r; t* Swhoever else is on the same server as you.
V- O# ~# b1 U- `. wSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
" ?6 E) } Y+ w, \. G" |enough that the visitor can't close the window before your pop up is even shown. You have about 3
9 d: u0 o- N/ {# H' B) Aseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
( U" W* w$ M8 [( kTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
: H# C' s( E3 }% s+ Ehouse full of roommates (hosting customers).
: v" A1 W( I( XIn shared hosting, this is like having roommates where everyone has no specific designated area inside
2 {4 k h9 b& K7 |( [1 `the fridge where they are supposed to put their food. Everyone just jams their food in however it will+ @- O: C9 x* v4 H1 l8 L9 `9 D
fit.. R# Z; x) T7 ?
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than+ m k& N5 x7 {4 F3 a8 P' l
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
+ P5 [9 ]6 u' \their food. Everyone else's food in the house has less space to take advantage of., F. P7 e1 f8 O
If you have less server resources to take advantage of, your ability to serve popups will slow down. For( x! q& x8 M! R S4 R
any type of hosting this is a bad thing, and especially while running PPV traffic.
0 [+ ]; w3 \) Y/ B4 \In the case of a virtual private server (VPS), everyone in the house has their own designated space3 Z' J; p: @6 ?2 v$ P9 x
inside the fridge to put their food, and other roommates can't come into that space. The server is# f9 [0 I' h: p7 ^$ d7 v, z' G `) [7 _
partitioned, so that each customer can only use a specific amount of resources at any given time.5 o% P5 `4 e$ k" o4 F6 W6 B
A dedicated server would be like having the whole fridge to yourself. All of the server's resources" Z) N4 s4 N" ?! v3 [! e
belong to you and no one else can use up those resources. This makes it possible to serve much more
; n3 R4 ~0 ^; B" mtraffic, faster.
' M& X+ f' X. WAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.- W- n0 R/ ]: o2 D
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
) N( m0 J/ V1 n8 u. Ihere:
. g8 c2 l {; D$ ~/ Q" Y+ ehttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-1 {5 e" O2 K2 M) O; v0 n9 I% t* \
VPS&highlight=hosting
0 k4 h4 G1 i/ U5 m6 [+ zDedicated-Hosting-vs Shared-Hosting
% j; C, C L& o2 o0 thttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-% n1 X1 j' m, c4 A3 K+ A2 p
Hosting...Your-thoughts+ ]8 A" A" [+ e3 s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6& N3 b$ d% Q0 V& [6 W! s
Hosting Providers for PPV8 v; `9 V7 `3 a, ]
Beyond Hosting
( W* e8 M% H; Zhttp://beyondhosting.net/& D. M8 e" V( ]
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
& V: B+ H0 \$ t9 y7 X+ ?( w7 [receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when @% D' M5 }9 o7 y/ D
direct linking with PPV. Also, these guys provide great support. s- C" b% z) j; m; J# d5 Y
Prosper202 Optimized Hosting1 D# H) F+ X* i- o& S
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/ I- @) }0 h; B, _" f2 G; t, C/ ?
CPVLab Optimized Hosting$ O4 H) r7 ~: S
http://beyondhosting.net/CPVLab-Hosting/ f+ B, g# e# K. H. P" s+ Q" M
Domain Names for PPV1 a+ O' P/ R) Y, A, g
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
1 v7 A- O) i" N/ d* kwhere you're going to host your tracking software and your landing pages if you decide to make them.
0 X' I# ]" x5 oOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
; j# n: z9 F. T5 N0 sbland one is fine to start with, to host both your landing pages and tracking software. The .com,6 n {: J8 h Z* |/ v" j
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
6 h7 Z. x3 ?5 t. k2 U+ P5 zterm or build a whole website./ B( u' v6 N- l0 F E1 I
After you buy hosting, a domain and get those all attached to each other, the next step is to install( e, F6 x* g0 {5 H4 U- K6 J; {
tracking software on your domain. This is really important, because it is necessary to track your6 j- _! G7 T6 K& [1 _1 [
conversions down to keyword level so that you can optimize your campaigns. Without proper% s' c' }; X# I8 L: Y! a; K; c8 E" ]
tracking, it is impossible to know what is working and what isn't.$ ]( u% Y, N: | N2 e; y
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software. t2 l' b, \) c2 O2 F3 X9 j
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.. Z3 J: n3 G7 J* W$ b1 H; A. C
Prosper202: G+ z% _: _7 F" N3 M4 C
http://prosper.tracking202.com/apps/8 m! k: Y* Q. y/ N [- n1 V
CPV Lab
: b; A$ M! `% f! M) h- F; ihttp://cpvlab.com/
4 J C1 t* D5 F7 T A4 uCPVLab Help Videos
# j; {2 o+ `' w, h, j. @6 Shttp://ppvlab.com/oweiw/oiurw/vdm.htm
5 r* i; P* O* n5 B3 cAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an: W+ X: T3 k9 h+ N3 j9 {" O7 `% s- ~
industry standard.( g) F" K s+ d1 c- |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 75 V2 C3 ]6 I3 m f8 N0 ^4 S8 f! |
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from/ j$ ^0 _ T. f3 H6 _
good support if you have problems with your installation.
1 `( L$ }) \- J+ {" u7 y9 r6 c3 Z. NTracking 2027 q, ~. T( S! D. I
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your; U9 Q H; F- E5 r) `: n* u5 t! a# j
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user c3 e+ r) \) }& C! k: K8 w b! X3 V
area.
1 w2 u5 w. ` VIf you choose this option, keep in mind that your tracking software, one of the most important parts of
" l# C; S9 ^3 E0 w0 N7 X8 hyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202' t& f* V" I: ~0 c! t! ~ r
interface, and their hosting.: h a S' o# f R9 c
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords- Z$ Y8 E0 N h" E2 r+ h
and targets which you are bidding on. Leaving this up to chance in order to save money could
# `* C3 P! K( `" f8 Y5 w4 Rpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
}# F$ Y( F0 X) a \5 Awere using.
0 f5 h8 V1 H U, ]Choose An Offer
: x6 w, s9 V% ?( w) X) wNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.( g. o. v( W. D2 e0 ~0 a3 v6 N
Lesson on Offer Selection
, ~2 K4 k, Y7 Jhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
; \( L6 Z. {( Q0 U: pIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
5 l7 z6 d: \1 P" o: mTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
- K# o( f5 \: X U7 {8 O* KLeadImpact as the traffic source.
: l; [9 e( p8 @0 [! i. xNow the best way to learn how to put all of this together is to just get started. For some variation in7 G" T/ v9 \4 V5 W- t( K5 A! J
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked2 D7 d% y9 u C+ f2 X1 O" H% c4 q
campaign.
9 g% Y% w( X* u- n0 NWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
9 W0 |- a& l; v4 d. v) lpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
, b# S1 ^2 T6 O& {that all traffic is accepted.
6 k! G, A T l6 n3 V3 J: GFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.( _$ a+ i) r& F. w3 T7 V
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can$ J/ S5 o0 p3 \% F7 n
get creatives like banners or images specifically for the offer.
. Z6 m* m$ r" g0 C0 X+ d! t* H6 f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 88 A# M" S5 A* i1 N0 F
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
! S7 }% S0 `! b/ etrack my keywords. Without doing this, it isn't possible to see what's converting.5 ?6 C- I6 v8 B0 s* a' A
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:7 E- j4 ]; I5 C! q5 e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
5 U4 O _; R. m5 E! cIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
e; f* u5 Q9 z" bbottom of the page:
% z8 b* b, r: E+ P* k+ w% N- ONext, I have to cut and paste this pixel into my offer at Ads4Dough.
2 q9 C$ r- g% j0 fClick on the offer → pixels → Add a new pixel and this comes up:' F, e& D n5 k" r! _
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
+ T+ }* {- ^+ `" D, dfrom your software into the box that says 'Enter URL of image to load'.
( b! j( D, b% [& t( Q5 t) {Once you do this, it should look like this:2 |& f$ Q1 }- D. Q+ c- P: l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 107 ^* R* a5 B3 n: O& S5 u
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:7 C/ Z: t& ?+ o5 o
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
+ b; g9 y' t( b5 iProsper or CPVLab.
& J% O+ {' [2 \& e) r9 h4 i b- x* q& g }4 g9 A) v
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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