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PPV GUIDE [PPV新手入门][28页]
D6 R1 X$ C; |: h6 m( P2 A详细的请下载电子书！
- }3 {# i0 U2 ]/ Z( Q+ U. E3 D) S" u* G8 Q
. J6 _1 T& g3 U# c% N* E/ q" t
Newbie Guide8 t. q G$ d& Q# [% \
PPVPlaybook.com! u. Z" Q6 l5 O/ z% t
Tracy Shaffer
4 i# |; ^6 I. C9 X; {. lDavid Ford. k0 E4 z2 ^- z0 ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
( Z' e) ?% S' z2 jGetting Your Mind Right to Start Affiliate Marketing5 e; P( I0 s3 p+ J2 N2 a3 |
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
8 ~0 d. t" k. rever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where! c. K M, r2 H/ t% C6 u* O% ]
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing2 I9 y2 m7 K9 M; d* |1 x
with any success, these claims are laughable and far from the truth.
) O4 Q1 S1 ~5 c# WAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
4 x( Q( F/ z* ~! n6 Qflow management. The main benefits are the low barrier to entry compared to other businesses, and! A+ n2 u9 _/ Y# Y: d' b+ n
the ability for a marketer to be a one person shop and make an incredible amount of money with low8 |' Z' j/ f p% d! l4 ], J
overhead.
/ V ^: v, c+ x+ ~. m$ rThe winners in this business are the ones with persistence when nothing works, who know there's) E& R K' f* A& D1 P/ Y" h+ R# G
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.4 G; Y; j; f; D
The cold hard reality is this: virtually everything in the space is changeable, what worked today can7 F H w1 C$ ^* Y: B- F% E; k
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.9 l" |7 O; G. m' H
Most of these things happen suddenly and without warning, and they all contribute to the amazing
4 C# t {; _! \4 |, alearning experience available to anyone with a few hundred bucks and the ability to open an: W' J" c, c0 H5 n8 x" {& |" V
advertising account.
4 c" V7 V: [5 J; hYour competitors are willing to work at this around the clock. This isn't a push button, instant business
, Z: s0 X G+ p7 wwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet. z& t7 N% p0 R
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,1 R5 I6 A" a$ @; c1 u
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence., _2 H- I$ N) b
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
& L- o# l' G, U- B/ Astarted building PPV campaigns right away from start to finish. With that said, time to jump in and get6 h: \! q5 f" } E
started building.
& O! P( R# ?* }Things you need to get started:
9 c5 v' J, \! p# |# S1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
3 }6 X! ^' K/ z' R8 l/ @$ |2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
+ M+ ]. ~+ c) G3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)& f+ C' O5 x6 s& B
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)/ _+ C6 z& g$ [% A) k. _
This guide describes from start to finish, how to get started in affiliate marketing by running traffic0 g3 w) D" H, }. Q9 i. H8 h
with PPV., S K6 X/ y" e5 _: V& L
Basic Getting Started Definitions
5 B& ?' ?. f0 g9 y/ w9 sAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more6 c+ l4 b/ Y. q* c
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
, h7 T7 f5 H) Q# t5 D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2 S s3 ^$ B6 I* W6 L: O- X1 _
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).' n \# X7 m- D
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate+ {) e' v L' P
receives a commission on that product. An example would be the Amazon.com Associates program,
7 `6 e) ]4 T9 Q) ?# d7 jComission Junction or Clickbank.) U f$ L! ?6 q3 e
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
0 n2 u! C N: l3 Han action like filling out a form, submitting their email address, signing up for a service or sometimes9 J5 l- q' i6 `5 S0 j8 O& X
buying a product. An example would be Ads4Dough or Neverblue./ B% _( B! t$ G( R
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
; B1 ?" u( I1 h+ X5 r" ?account, getting the affiliate approved for offers, bumping payouts and just about everything else
4 F$ N( \, a- e: Srelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
( Q0 _0 o7 S/ @right from the start can really help you.' W0 L2 c% l# b" w( w+ J% O
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
! E! D9 p1 J; }+ T8 _* ?9 K( jin pop-up form through downloadable software on the visitor's computer. The advertiser pays per: F. O. h: u0 w7 K5 _. _9 M# z
view, starting anywhere from .01 or .015.
# c: I9 N+ B/ Z& rIn order to use this type of internet traffic, the affiliate can sign up with a number of different) c4 u8 ]% b. ?; C' _
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,3 S! o8 T% \* \ F
MediaTraffic, and AdOn Network.
$ F" P+ g4 M; I& KDon't popups get blocked by pop blocker software?4 F7 ] X8 {( `
No. Popups are served in a new browser window as if the visitor had opened the new window4 l( e5 i/ K# h. O4 R0 f8 _
themselves.& ?# j/ S9 X5 X. c
How many popups get served to the visitor?
0 y4 V9 E/ G4 y7 K) KThe number of popups served varies depending on the PPV network. Some pop more frequently
3 u3 S2 h1 Q+ n' R& V: y# b(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by, j' f1 d# x- M. H2 s
serving this kind of advertising, so they have to toe the line between keeping their software
, ]6 q+ f* C" E# Y. q* \3 O; b5 kdownloaded and still making a profit.6 _' i/ \' M* x( x4 b0 h/ h3 A
Isn't this type of software bad? Why would anyone keep it on their computer?
+ f: Q2 g4 A' S7 u0 G2 N+ r# ^No, this type of software doesn't harm the user's computer.# y$ i3 Z F7 q$ M
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,8 G2 R, I8 J e6 w* [$ _/ U
toolbars or videos to place the software on their computer. The visitor keeps the software in place so" ^" t/ N+ I" i% t$ B
that they can continue to have access to the incentive.1 L8 b! u; C7 g' E6 u( \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
/ \. f' v: }) T1 Z& a4 NHow to Get Accepted into a CPA Network% Z% n% d+ q6 {* m* Z
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place) \. T1 O# \' x0 R# b- _ {
to start looking for networks is Offervault which lists offers and lets you compare payouts across
9 H$ k) R1 `) [0 l( L3 d5 gdifferent networks.4 A+ v8 u& l( H, H9 r! X
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)6 X6 Y( W) y6 v+ ?0 {- M5 P- ?
application and be as specific as possible about your promotion methods. Usually some time after
, A5 Q: s) w) Wreceiving your application, the company will call to interview you. The phone interview is a critical
! w, ^0 r2 K3 h! c: epart of the application process, and most networks will deny your application outright if they can't get
8 ^1 T8 P$ M5 E! Nyou on the phone.
3 u I0 N# H8 y4 ZOften, the person who does your phone interview will actually become your affiliate manager after
. V5 L7 S. F& Z. {, Eyou get accepted, so it's a good time to put your best food forward.6 E) h5 _8 C: v6 F8 d$ t) c9 _( S
You might not relish at the idea of someone grilling you about your internet marketing methods over
# |" j* S- b$ b6 ~3 L9 l! Ythe phone, but trust me, this part is critical. Have answers in mind for the questions:& f7 q9 U, D$ a% Q
What methods do you use to market offers?- [6 Z$ V: U1 n3 X9 U. s/ q3 ^
Do you already have a website you will be using?% _ y1 _; O6 c7 ?5 [% A
How much is your advertising budget?
' ~- c! [& U* H2 a, T+ p4 cWhat other networks are you a member of?; [: C) ^# e$ z. e2 t2 {9 y
Who are your affiliate managers at these networks?
4 n2 b2 {8 Q& ^Do you use social media (Facebook, twitter, etc.) to market offers?
9 D8 r4 R T5 O# `How much traffic can you drive?1 g2 v$ d& c1 l+ j' x# ?
Do you have a personal recommendation from anyone who is already a member?
* i: u% `6 b& i8 DOnce you provide satisfactory answers to these questions, the network will approve or deny your* h& @/ s6 t9 G; P! j5 i+ R7 B
application. If you get denied, just keep applying or call someone on the phone and try again. Be' R% ?1 k/ K# }% @# W
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
Y/ t$ T: O% o, Ufor the network can be helpful.
6 M9 a2 ~" U6 B2 e- U- [To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
4 ]3 Y- A1 M6 E7 TSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network8 ~- W5 |+ d9 @. S) `3 T" @: x
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know. p# h5 ^2 f$ Q$ T1 L
people can open a lot of doors as far as networks are concerned.( j, _ z8 g( k" \: k, l& {/ F2 L
After You Join a CPA Network
$ k1 Z/ ^9 g0 y- d0 J+ }! YOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager; G) \- n" @. I! ]3 z; o5 s) ^
and make an attempt to get to know them a little bit.* S2 O8 z) [6 U# n* x. U' L
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their! s' x; C) g- l, I
weight in gold. Start feeling them out from the start and try to get to know them. Once you get% d, k- u/ @/ I# n% ~" d1 ]& q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4$ H7 \' m5 {. t/ D
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
# g1 A* Z! r; }- L/ e2 Cbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus3 v% e; {8 ~1 O4 J9 R
email.
( W- u9 l% L! \For more helpful info about dealing with affiliate managers, check out:
6 D- X$ M' L0 g' ^" J( ihttp://ppvplaybook.com/blog/musi ... -affiliate-manager/* [9 q) B9 k3 j) |0 L( c4 T
http://www.mrgreen.am/affiliate- ... iate-managers-want/2 O' i/ U# A: d. [9 ]& x' r* S+ I' u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5; C# Y7 H& L+ V4 }+ {( O2 _
Set Up Web Hosting. {+ i, w/ h/ c- a! D/ |7 D. X( U
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said9 e4 g1 {4 n0 ~: U
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
! |) W, s6 b3 H, A- Bhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
. C; `$ C" V X. }0 D: T. J% Pwhoever else is on the same server as you.
2 A s/ o6 y8 u6 {, x, `$ t+ RSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast& k J+ Q0 ?& x# w3 B3 g; t+ v& ]
enough that the visitor can't close the window before your pop up is even shown. You have about 3* B: L1 @ @+ \0 `* [7 Y$ I
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
3 A9 s. `* a, H6 fTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a! k/ t! w* `( ~4 O
house full of roommates (hosting customers).! l1 q: B7 X; ]& G+ @" F2 |8 E/ m v; G) o
In shared hosting, this is like having roommates where everyone has no specific designated area inside
( ?, B. \8 E2 w' Hthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
: W6 @$ |6 Y6 |$ ], ^: ^1 C: Wfit.* e' N- Y+ A7 N& h0 l" w
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
6 @# K* E+ P& f; z' K$ Bthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
; W4 u) t: {4 V1 Y Q. v8 ~their food. Everyone else's food in the house has less space to take advantage of.
[( A* E/ U/ [" e5 @/ U* iIf you have less server resources to take advantage of, your ability to serve popups will slow down. For# e4 T8 t! U- V, i
any type of hosting this is a bad thing, and especially while running PPV traffic. r# P; [0 U; y0 ^, R
In the case of a virtual private server (VPS), everyone in the house has their own designated space
; }! [$ h4 J* J( V. X" Iinside the fridge to put their food, and other roommates can't come into that space. The server is
/ h- W. H: G8 s& q" l! i5 f# ?partitioned, so that each customer can only use a specific amount of resources at any given time.$ k5 [3 t1 |8 P, j
A dedicated server would be like having the whole fridge to yourself. All of the server's resources% l5 o) P3 [% }* _
belong to you and no one else can use up those resources. This makes it possible to serve much more) Z/ d, h1 a1 r6 c) [. n% A$ O
traffic, faster.
0 ?' f, K* h+ a1 n0 ^/ yAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
+ M2 `9 b) R3 M( h4 E" f# A$ w* XAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is0 d; J* _; L# A# O8 J
here:# o5 z" L% H. y; r% T( t" g7 D& z
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-$ N- i, k. X( B% }: P- a
VPS&highlight=hosting
. a' \, G- _: V4 V0 R$ W! {& KDedicated-Hosting-vs Shared-Hosting. m6 _0 |! M4 A. q# e
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-( w: q5 V; O* J5 X* L
Hosting...Your-thoughts: @- S; u- z' P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 61 \" ~$ s7 V, P) b) M& }/ ?
Hosting Providers for PPV9 d! x) a4 g# u7 _1 r2 m" p! s- M
Beyond Hosting0 e3 A$ P# n7 } \( G$ y: T
http://beyondhosting.net/
! h9 m- w) y5 m! e* n1 K( ]With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment; `% ~! ~% m# e2 k& y
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
v" Q' q! I7 K" i& Fdirect linking with PPV. Also, these guys provide great support.
6 L5 C' g+ A- M* D+ M- g- jProsper202 Optimized Hosting
1 D& v9 `( Y2 h" R% Mhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
, u5 e: ]4 W, w8 W2 dCPVLab Optimized Hosting. F5 Q- O/ \ P+ W0 p8 i/ b; M$ B) d
http://beyondhosting.net/CPVLab-Hosting/* E. O8 U+ _, {1 O. E. R) m
Domain Names for PPV
7 `% |( J" c; y; GOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
( w" L q' A8 D. o4 P% y$ E$ v$ Xwhere you're going to host your tracking software and your landing pages if you decide to make them." h+ e' c$ x& I4 \/ o# E
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
+ D, D9 O) i0 o' Qbland one is fine to start with, to host both your landing pages and tracking software. The .com,
$ k9 O2 r$ ]/ E: `$ t.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a+ B% p2 O! U$ O
term or build a whole website.9 \5 N& W3 ]$ B
After you buy hosting, a domain and get those all attached to each other, the next step is to install
$ S6 z0 r; C9 x% {2 Wtracking software on your domain. This is really important, because it is necessary to track your
; J3 s' k( y( N4 wconversions down to keyword level so that you can optimize your campaigns. Without proper/ B4 {4 H- u; p
tracking, it is impossible to know what is working and what isn't.
& O/ L/ r; Z( A H# a4 `' `To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
8 _2 z7 |( O; \8 V/ ris beyond the scope of the guide, but both are pretty user friendly and have getting started guides.1 R; `) y' i( q/ J7 o
Prosper202$ d/ d. x8 D3 w4 {! T. }& g
http://prosper.tracking202.com/apps/
7 V* G' E+ O8 m0 E! q" Q" NCPV Lab1 b* U/ q4 Z+ ^0 }: j0 y
http://cpvlab.com/
: i/ _$ `$ ]: u7 _0 m( r& T9 `0 |CPVLab Help Videos6 m! z9 I k6 A5 e2 R5 v5 y
http://ppvlab.com/oweiw/oiurw/vdm.htm
( ~% A+ [/ A# g; n/ J1 |6 EAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an; R- j+ h# H' f6 U: r) m
industry standard.0 { F, |0 J% o: l* D/ B0 Z4 T6 X. P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7+ r- [: E8 ?9 E6 x% K, T( U
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from; b6 g5 Y4 b0 f- d1 T D1 B2 h7 f$ y
good support if you have problems with your installation.: g/ ~5 N0 k& X
Tracking 2029 ]1 M. C5 O' a7 A
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
: e7 v$ W9 n7 V/ ccampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
. x1 }: ?! u; farea.
* s) U ?/ y# a V# O( C; ~6 iIf you choose this option, keep in mind that your tracking software, one of the most important parts of: x2 L g* G: v* a. U
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
7 P3 ?/ }6 A o4 sinterface, and their hosting.0 i5 ~! s3 |# R8 C: A9 G) M& Y. [& q; j
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
. a6 |' B* ]2 ^ M: Zand targets which you are bidding on. Leaving this up to chance in order to save money could& m# b; z; \3 c; \
potentially leave you open to huge risk if someone else caught on to what offer and keywords you7 P2 O6 I. ~, q W
were using." V$ \0 q- T {9 p5 O: } K, @
Choose An Offer5 P+ s( W; Q _1 v+ d" Z
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
* f7 [8 q$ B' G* \Lesson on Offer Selection/ \- `2 \# p/ p @) L4 z1 P9 j
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
6 g. b% j* d3 N+ [6 xIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.+ M# t4 t4 S0 B9 H# `& M
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
0 d. v! K) Y QLeadImpact as the traffic source.
1 J( f% `1 l! p y# JNow the best way to learn how to put all of this together is to just get started. For some variation in
/ _+ [! i- Z& \4 n9 uthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
' [! d1 @; V. o! r2 D3 P) N- y; lcampaign.
& U* A! T! G, b- D4 R5 ZWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
4 a3 y/ D$ Y% K/ _page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
8 H& {; X8 b7 q) G% W# k) Ithat all traffic is accepted.
# V; y2 D2 z" f$ z# `First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
3 p3 n# V+ x. r, ]& GThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can! k; V) n4 k7 g& Z, x' q
get creatives like banners or images specifically for the offer.
+ L4 g) ]& [6 T& e6 y2 q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8" f5 C' ?& P7 ?2 g$ O$ J
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can5 _4 |' ^3 o, n5 i+ ~- v0 s' D: G
track my keywords. Without doing this, it isn't possible to see what's converting.; E0 s6 m6 h( J+ m% ~$ M; a
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
2 f+ h9 V& w$ \4 d& l* Z3 E* |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9, R, x* L7 G7 p, O+ \
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the N }: b$ ^- `2 K' ^$ j' ~
bottom of the page:
' A: [: V% m4 v& _# Y+ \) M: a, m/ b+ iNext, I have to cut and paste this pixel into my offer at Ads4Dough.
7 Q7 |3 @8 R- oClick on the offer → pixels → Add a new pixel and this comes up: F2 j( w. n$ `8 T3 X
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
9 l; F( y4 M0 D, s9 o, W8 W" E( rfrom your software into the box that says 'Enter URL of image to load'.& {9 b ?5 \; q6 M. m$ }( y
Once you do this, it should look like this:
* G/ X6 a0 ]3 L+ w' z! L) h, q+ g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
7 l: X8 J) b) J/ ~Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
. T' o1 D" a! V$ g0 X4 uNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
, z/ `& R* C# k% S* P. lProsper or CPVLab.
& w0 g5 ?, U/ v
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发表于 2012-12-27 18:47:17
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