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PPV GUIDE [PPV新手入门][28页]
5 |6 N' ~" X6 _详细的请下载电子书！) l. _& q& d" G: {
9 ~$ w+ T! M* h0 h8 M
0 X9 ~( p9 a& @Newbie Guide
- N$ V( C" h7 W& l7 FPPVPlaybook.com7 z# V/ D9 `6 |. W- I' G2 f' r
Tracy Shaffer
3 e' X9 \4 I& V+ J3 D' ^. \# Z1 e0 lDavid Ford
$ u2 |; c1 g0 Y7 B5 c3 o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1! [4 `: h8 L3 L9 a5 M! D
Getting Your Mind Right to Start Affiliate Marketing/ [# a( j! W f" G1 D4 o1 M I
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an( ]$ g* H V4 W+ H: d
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
# U! u3 i- ~" _ myou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing+ W/ x8 x% c P
with any success, these claims are laughable and far from the truth.! E n6 @7 J9 Y( P
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
' B# n! G! e+ G, q5 w1 oflow management. The main benefits are the low barrier to entry compared to other businesses, and
' X% x u: L' x5 m$ d Pthe ability for a marketer to be a one person shop and make an incredible amount of money with low4 z; ?: K' O1 f) B1 X* W2 J
overhead.0 L N2 M& U! f D9 l! m% S
The winners in this business are the ones with persistence when nothing works, who know there's- l2 z' |( L: c; d1 W# z3 a- s: _
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.- R2 C4 m, K/ Z# j: b1 ? z# O
The cold hard reality is this: virtually everything in the space is changeable, what worked today can7 I. V1 c1 ~/ B
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
- g1 @) l; j; @2 w* W* Q$ jMost of these things happen suddenly and without warning, and they all contribute to the amazing
8 J$ o6 ]5 ?& wlearning experience available to anyone with a few hundred bucks and the ability to open an( X9 b2 {3 `6 V; O0 r8 }
advertising account.+ X7 S7 Z+ x: E5 C+ O8 d* r
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
2 N# M( s2 \9 Jwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
' r8 }; j3 V2 E9 m& {8 s/ Emarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
9 g2 [4 y$ |) _- ?* Ytrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.7 Y2 H: x" |3 ^% Z1 g4 I
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you2 ~9 _7 q) E' k7 L9 L ~3 I
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
/ D: g9 U7 k8 _! [" dstarted building.) ^. F8 S+ m8 u
Things you need to get started:
# O1 W. `7 H p+ h( U7 X0 P8 L1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
) q. b D, V7 Y0 J, ^2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
' o4 s" E' S, K; w8 B; T3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
" |) M5 J' p3 g: o' w2 {4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)+ f8 g% J U7 k' k
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
3 ^. B! Q: P6 Zwith PPV.8 j* x b: l% k ?1 P
Basic Getting Started Definitions
# B5 O! p/ F6 ]9 y9 u0 N1 MAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
/ D3 q# X! i1 u* L2 V/ Y% N2 Gaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
: Z- e1 g' x' C, G8 S" l7 H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
5 w" X) R: y0 t5 u8 j# g @( ztypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).) X" o+ D$ V' U1 F: @
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
: @1 _) x* H9 c) r1 n2 ~ greceives a commission on that product. An example would be the Amazon.com Associates program,/ Z" [) P$ ^! {+ D
Comission Junction or Clickbank.
0 x0 ]( w: B1 [Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
5 D$ d" A6 {' h& Ean action like filling out a form, submitting their email address, signing up for a service or sometimes
- w0 [4 `. w( D. [2 {buying a product. An example would be Ads4Dough or Neverblue.
0 [- ?" K6 [, K* qAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's2 V: p8 L- r- M3 q8 D8 g, C
account, getting the affiliate approved for offers, bumping payouts and just about everything else& B- B, S6 }/ e0 j
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
' J' f5 P0 a, ?1 [% R+ s: `. Tright from the start can really help you.
3 x6 b6 T0 T/ \; O5 b/ m5 C- y4 VPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
/ n# u- s9 h' X. b+ ?in pop-up form through downloadable software on the visitor's computer. The advertiser pays per' {( H' G0 `: P: z
view, starting anywhere from .01 or .015.
L" t* X6 x: f) vIn order to use this type of internet traffic, the affiliate can sign up with a number of different
& g& M# V9 D/ ^+ X' _companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
. P4 `4 y/ C0 BMediaTraffic, and AdOn Network.
7 {" F" ]% }+ a1 L5 dDon't popups get blocked by pop blocker software?
# T8 m5 n1 V2 l4 g) h0 L& }* pNo. Popups are served in a new browser window as if the visitor had opened the new window0 V( F* G! z4 D' d1 F; m
themselves.3 x& Y4 c% P9 M) ^! H+ n3 T% { q
How many popups get served to the visitor?
' l8 J) \" A: M: ]7 |; X9 {: eThe number of popups served varies depending on the PPV network. Some pop more frequently
4 o" O7 \9 _1 f# h s: F9 ~(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by, E8 s4 ?: Z& @1 ^- X
serving this kind of advertising, so they have to toe the line between keeping their software
; q. ^! O) E& Jdownloaded and still making a profit.7 d; |5 ~( a) o3 k9 N ] U8 @; k
Isn't this type of software bad? Why would anyone keep it on their computer?
% m1 d0 [; ]+ U G. t% P9 M) s2 {No, this type of software doesn't harm the user's computer.2 t5 w% }# h0 I6 W v* X. z
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,8 ^4 I. b6 M" z6 w5 s
toolbars or videos to place the software on their computer. The visitor keeps the software in place so9 ]4 b( o* |1 Q8 L. p) c x
that they can continue to have access to the incentive.0 v) f/ @0 e4 a8 l, w: o) q1 @/ `7 J' f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3: Y8 l ^% H# ~, @
How to Get Accepted into a CPA Network
# C9 ~8 o1 r9 r( OIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place" d: u- W2 I4 g. A. v7 `- ?
to start looking for networks is Offervault which lists offers and lets you compare payouts across
+ c. i+ W& V/ B7 f- adifferent networks.
2 H2 r- K* E) i5 ^+ J# xOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
8 [9 U7 l& u, a4 M* }4 G1 q% S- a4 Rapplication and be as specific as possible about your promotion methods. Usually some time after# V. i7 r8 m& G- O+ R; g$ Q
receiving your application, the company will call to interview you. The phone interview is a critical+ a- n7 b: p# ?# c- T
part of the application process, and most networks will deny your application outright if they can't get
' G& G8 b5 u" w- M3 j# |you on the phone.
6 a: a$ Q. w( ?Often, the person who does your phone interview will actually become your affiliate manager after( w4 [ n$ i6 p7 E" P! b* J3 r
you get accepted, so it's a good time to put your best food forward.
. r0 k) J9 P- PYou might not relish at the idea of someone grilling you about your internet marketing methods over
$ v6 k. l# A* E- ?9 ]5 i$ @0 Gthe phone, but trust me, this part is critical. Have answers in mind for the questions:
; V6 L# `2 V4 J& MWhat methods do you use to market offers?
P- l! Z% r4 G- f# T3 tDo you already have a website you will be using?2 G; O& K2 Y4 T( D: E2 \7 g0 c" h- ?( v
How much is your advertising budget?
6 r6 |- {3 l5 H. o& SWhat other networks are you a member of?4 `2 y' K% n6 i
Who are your affiliate managers at these networks?
7 G% w/ |5 M5 ^ {1 oDo you use social media (Facebook, twitter, etc.) to market offers?
; z% f2 o2 V# [. L7 ]How much traffic can you drive?
: u4 {3 @( e4 WDo you have a personal recommendation from anyone who is already a member?! i! u3 F: K& ?
Once you provide satisfactory answers to these questions, the network will approve or deny your
0 ?/ e8 L1 `% \5 H6 f8 p2 _# Gapplication. If you get denied, just keep applying or call someone on the phone and try again. Be! S, q) V. D2 Z
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
- E/ Z8 X/ R b& q1 efor the network can be helpful.
8 e) f" G V5 Z" V9 `' hTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
% J5 ~+ G3 j% Z7 Q# o4 r9 n2 cSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
3 S0 I) u2 E; w- ^3 oowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
8 ~( }; M$ p! lpeople can open a lot of doors as far as networks are concerned.2 t) [+ w+ J2 S" M( B4 ?$ C
After You Join a CPA Network6 |% W/ s( V* G
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager7 S$ b+ C$ G' J
and make an attempt to get to know them a little bit.0 e$ n5 _" f I/ y8 t* A
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their+ B% r$ g9 F; K$ A0 l: S! }
weight in gold. Start feeling them out from the start and try to get to know them. Once you get3 t4 Q# N6 K5 X/ X1 d7 a- b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4! U+ C' b" `2 ~+ b0 S
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout( x" s( o: b& f
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
* C3 I3 Q% R2 z+ ~$ Z% p, iemail.
- m8 y# ~$ D) g& R1 h0 S% }1 oFor more helpful info about dealing with affiliate managers, check out:4 y3 q, |9 [- p
http://ppvplaybook.com/blog/musi ... -affiliate-manager// `4 \9 n. M0 t8 ^; p
http://www.mrgreen.am/affiliate- ... iate-managers-want/
, M% k. L! T* X. Y0 N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
" b4 [8 n S: mSet Up Web Hosting
( R* D6 d$ P J) mGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said) b, O, W$ m5 W9 q
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
: G1 _8 k+ D8 j7 s1 nhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with, Z7 ~7 E1 v5 N1 ^( o
whoever else is on the same server as you.
0 _' u) L! A0 nSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
/ S9 R7 {$ L6 ]enough that the visitor can't close the window before your pop up is even shown. You have about 3$ }8 C7 J8 @: k% G6 t6 H+ q9 l
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.' @. ^1 _' c* Q% M) j8 ]: e3 t
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
$ Q; T! Z9 z: F6 |$ h E! ]8 chouse full of roommates (hosting customers).
5 M2 @) G' Q& I! l+ jIn shared hosting, this is like having roommates where everyone has no specific designated area inside* v- B, @, u" f& x+ Z& w
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
) d" n& f& U/ Y: u R( e/ sfit.# {& P( c% D1 F Y; P
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than. m7 ^' J" F+ V# Q
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
W' N' K5 x2 y D$ c I, Btheir food. Everyone else's food in the house has less space to take advantage of.; [( y# E. h( {
If you have less server resources to take advantage of, your ability to serve popups will slow down. For, w( L: ^3 i: f, o$ h; O! D. z
any type of hosting this is a bad thing, and especially while running PPV traffic.
4 Y$ k4 {& O6 O. |5 [6 pIn the case of a virtual private server (VPS), everyone in the house has their own designated space( r4 A' @1 n$ h
inside the fridge to put their food, and other roommates can't come into that space. The server is6 g0 a8 @4 J) p q/ h G' T
partitioned, so that each customer can only use a specific amount of resources at any given time.
5 t2 H/ a+ \9 i' P3 U- OA dedicated server would be like having the whole fridge to yourself. All of the server's resources! D( Y* A+ V$ Z+ N, j- i
belong to you and no one else can use up those resources. This makes it possible to serve much more
- `: {$ H! B! j- T7 ]8 Ytraffic, faster.) V) x8 y' L6 t! Y5 T; n
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.7 }2 L* C2 l7 V+ _" z
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
3 B, K: x# g" ]! Uhere:! s# t1 a. V& h
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
& R, J" W4 h* N* Z! ~' [' JVPS&highlight=hosting" {0 Y/ n7 `2 Q A
Dedicated-Hosting-vs Shared-Hosting
* J$ B- h( `7 o3 Ohttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
6 l. F* [) R" v; N7 F2 j% H' uHosting...Your-thoughts
; v& B7 ~% ~' W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
" G0 v3 `% B c0 b# Z$ |2 e, zHosting Providers for PPV) E/ e& e) s' \; q/ z, g! w+ [" b
Beyond Hosting: r! u, }$ e8 x0 y
http://beyondhosting.net/9 i5 O9 A2 p& e' p$ f
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
7 U* J# q- U: ?! z! _6 treceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
8 k9 K1 {1 Y$ g+ e2 P% [direct linking with PPV. Also, these guys provide great support., e$ Q' Z7 X" r
Prosper202 Optimized Hosting1 s/ o5 w1 k7 ~( e% D4 Y; B
http://beyondhosting.net/Virtual ... per202-VPS-Hosting// _. Y4 A/ s3 \! e- Z- v2 R
CPVLab Optimized Hosting
`7 R# C* @' I/ m# jhttp://beyondhosting.net/CPVLab-Hosting/
8 P" I5 g7 }9 _Domain Names for PPV: Z! q1 f4 G! Z0 M
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is, `2 p% Z: R2 e7 ]# N2 g- ?6 a
where you're going to host your tracking software and your landing pages if you decide to make them.8 Y2 F! T+ t, b8 ] p5 @
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,% \* [. k) b% v4 B
bland one is fine to start with, to host both your landing pages and tracking software. The .com,$ l8 d8 q% H" {' x% d7 ^3 k
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a8 a/ m9 x# f3 K; ^5 i. \8 B
term or build a whole website.
) C& l8 N- F3 Z& QAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
+ U- v/ B, s4 p8 C+ I; Xtracking software on your domain. This is really important, because it is necessary to track your
1 W, T+ K) d1 f! p; }1 nconversions down to keyword level so that you can optimize your campaigns. Without proper
, N( t$ e# f; p1 N* v/ |tracking, it is impossible to know what is working and what isn't.
' n- J& a8 F3 A3 x$ o, m1 u9 NTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software) D; ^! k# U! E0 {0 l
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
4 y( \4 q, L; ` p% ]& Y/ c5 V; K2 |Prosper202
+ H/ c& s) e1 d, J& ~http://prosper.tracking202.com/apps// K. I) a1 Z5 w' ~- H
CPV Lab
) T6 C! ^. {8 X Khttp://cpvlab.com/
3 [! x- _, D. A6 U3 \- o* jCPVLab Help Videos7 Q- [% @* z8 o. `$ j1 s
http://ppvlab.com/oweiw/oiurw/vdm.htm
8 J( i/ c& N% @* o- LAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
* j+ N% S. j8 v X) M2 a8 R5 findustry standard.
1 X9 ~ z; `- n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
2 W! X: C# ]3 L( R9 I1 [CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
$ _6 W& l8 I7 C( \3 Kgood support if you have problems with your installation.
, Y3 R' F! Y* f GTracking 2023 O8 C2 y% s" W' Z4 Z
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
9 {' ]+ g6 I. acampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
! i7 i6 n" W7 sarea.
( U& R; v( ]. q! G* g* BIf you choose this option, keep in mind that your tracking software, one of the most important parts of1 Z0 B7 T3 h/ z* v& |% H: i
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
, Z' J q* Y8 p C& f& K$ ^7 d# ?interface, and their hosting. F% ^2 H% T6 ^0 n; D; |# M! L& j
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
9 j! c' {4 b' F6 K, s7 o: l* k! hand targets which you are bidding on. Leaving this up to chance in order to save money could9 k4 }3 r$ l% a# _$ X
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
+ o+ W0 m% d1 Rwere using.. j. p: P( t1 K6 c
Choose An Offer
( ?6 D- b& ]6 i8 e! ?Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.9 K* i2 [ ~; x. a$ s
Lesson on Offer Selection8 P, O3 G* a# X$ N v
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
8 l0 t' H8 D. y( JIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.8 \; M7 t% a$ W5 T6 p$ V
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
2 Y3 M3 }# U+ \LeadImpact as the traffic source.) |, ~0 R" Q, N& T4 i& n
Now the best way to learn how to put all of this together is to just get started. For some variation in
& O- v7 p$ M3 ~, Y& s6 y3 {" w, wthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
- i& }9 B$ Y9 L8 F5 M% Vcampaign.9 G N) M6 f+ w0 S
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first# r; i: n0 |& A
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
) J, I& o5 P8 z) n! Othat all traffic is accepted.
, C( f: r" e: `. ~, O9 C* rFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
, ~& e9 f( g- [This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
9 n& D- c$ }8 U6 W9 Nget creatives like banners or images specifically for the offer.* \$ L* ~* ^" z0 p1 L# `6 v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8! n" |2 W9 Y' p# b ~/ A
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can4 v( V5 J! @8 \. Q
track my keywords. Without doing this, it isn't possible to see what's converting.. W& N- b7 T+ k' m% z
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:+ p. g/ b: Q/ @% N& g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9. ]0 m9 b; M0 _
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the0 K* U3 z4 s" I; F; ]& w
bottom of the page:
! w, F6 Q$ L$ S/ J2 E1 \Next, I have to cut and paste this pixel into my offer at Ads4Dough.* q$ M) K: y4 r: W' n! A! V' e
Click on the offer → pixels → Add a new pixel and this comes up:
9 `$ v1 i' b \/ Y, e5 D% w* ]% N- ?Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
/ F" f8 f" v5 a# Efrom your software into the box that says 'Enter URL of image to load'.9 V8 I% \/ V3 e
Once you do this, it should look like this:0 Q' \" m0 _ f5 M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10. d3 s" ?7 X, ]" c2 ^5 ^
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:9 u& j, D/ l2 Q# a; e q7 {5 W
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
# f" k% R! C& \Prosper or CPVLab.% O/ j G0 v# |& t
( ?6 w$ |+ j" w8 _ |
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