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PPV GUIDE [PPV新手入门][28页]
. ]6 _; \7 |& R详细的请下载电子书！
9 Z! ~- Z, q3 P. `, B' ^# q" ]0 `" b4 q* R5 |
]3 [" w5 N* VNewbie Guide2 _- L7 m9 n _- i4 w
PPVPlaybook.com3 O+ x6 O; ?% v1 t
Tracy Shaffer
! f$ f1 o F P- k3 v" [1 ~1 [, YDavid Ford# p3 Q, ?$ \# j k" ?% F6 `0 y7 Z6 Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
& c/ [; ~, B; b: ]: w3 g( ] vGetting Your Mind Right to Start Affiliate Marketing
/ {* j1 Z1 v2 G3 W: O KThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an* ^: w7 X8 x5 a6 v8 L9 C) ~3 |
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where& |, [3 P* {0 Q8 w9 L6 P% F( t1 `
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
; O7 i# L5 E( i" p8 Y+ ]' _with any success, these claims are laughable and far from the truth.
& _0 g$ g/ @6 i7 f0 Z4 MAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash/ d/ C% o" \0 b, F) \4 {
flow management. The main benefits are the low barrier to entry compared to other businesses, and
9 k" g6 y, Y$ _) _# o- H* dthe ability for a marketer to be a one person shop and make an incredible amount of money with low
8 h" n; ?" E1 B1 q0 Q# x3 f" Coverhead.6 S' l2 d& i6 J* q3 B
The winners in this business are the ones with persistence when nothing works, who know there's. V; q8 d( z. i& R, |' O
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.. X) Z" G g! V/ }
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
2 R- j. D1 `8 v. J8 c/ x- ostop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
0 g, H+ I, X9 V; t6 G1 g! U+ y& q CMost of these things happen suddenly and without warning, and they all contribute to the amazing0 g* ~+ r* C( f- R* F! W- Z6 o
learning experience available to anyone with a few hundred bucks and the ability to open an
* u R1 v" U+ Z+ madvertising account.( L0 }2 ?' @; j; G! `
Your competitors are willing to work at this around the clock. This isn't a push button, instant business! l; ?$ e. E, x y
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
2 ?2 \: C/ [9 X* G. t" r1 _! amarketing has spent countless hours learning, trying new things, launching, tweaking, improving,3 `/ W( |! b. q
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.8 Y9 u# l8 n/ _& W% ?
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
" i2 }* g r/ l) istarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
& a* H7 G' E3 t1 V$ ?7 Z, \started building.
6 i9 [8 g3 A; p5 TThings you need to get started:: R# p5 v: ^, n4 c. Q/ j
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
5 ~4 Y& f: f! N" {2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)" B: {3 s$ Y5 k: X/ S
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)4 x; f. Z( r- x% R# H4 Q1 Z" _
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
6 i1 a% C* @8 _: u% D2 K' XThis guide describes from start to finish, how to get started in affiliate marketing by running traffic/ P6 B. {5 x9 @
with PPV.
: Y' `: J2 ] x$ |Basic Getting Started Definitions' P1 {0 y* a- h) ^5 C, m
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
- ?4 b4 e7 v3 z) T% caffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main( Z, w, R+ Z- T3 u: ]( t2 m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
% e$ K9 K! Y+ c' t! F( k- T# Mtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).9 j) e7 Y3 h5 V% g7 B
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
9 K9 I! p9 ~8 X' L- Creceives a commission on that product. An example would be the Amazon.com Associates program,4 z+ c* ?; d, s, n. `; g5 P
Comission Junction or Clickbank.
7 i: U- s2 \; B5 L: N. WCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
: G$ Y6 {2 u. I; xan action like filling out a form, submitting their email address, signing up for a service or sometimes
) R( d; C8 t3 m8 obuying a product. An example would be Ads4Dough or Neverblue." x& j" W. e0 W
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's# s( u( R3 o2 d: v/ [
account, getting the affiliate approved for offers, bumping payouts and just about everything else) V7 _2 P& ?* f0 N6 }" n% k
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
! _ {! U6 M f- N, g% a; ?6 `) mright from the start can really help you.5 K0 h p- L& {
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
% O) B) D! M' ]- t4 S( d& qin pop-up form through downloadable software on the visitor's computer. The advertiser pays per2 h7 N* V' m0 p! R# v& o
view, starting anywhere from .01 or .015.0 w5 B8 W! A" J; S, c
In order to use this type of internet traffic, the affiliate can sign up with a number of different( U6 O5 `* G$ I; Z& Q7 {
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
, @3 O5 N0 L$ D5 k( t: z: w: }4 lMediaTraffic, and AdOn Network.* T) V7 `6 |; K0 Z3 S; g
Don't popups get blocked by pop blocker software?4 @# U( K0 [4 P: d/ U/ G% t- t3 U
No. Popups are served in a new browser window as if the visitor had opened the new window
( Z2 b5 c5 U- c3 ^6 r+ _( T6 ethemselves.+ Z- s. k0 ], `- A
How many popups get served to the visitor?
) `- }) [: |, N4 }0 [$ T4 e" jThe number of popups served varies depending on the PPV network. Some pop more frequently
7 E- n e2 G1 T. i, x3 N(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by* n% ]& q$ K! ], p4 K4 L
serving this kind of advertising, so they have to toe the line between keeping their software
2 l! Z3 T4 O7 udownloaded and still making a profit." P5 `( J5 D/ \. i* ~/ E5 C& o
Isn't this type of software bad? Why would anyone keep it on their computer?7 m. t: K) }) O5 k
No, this type of software doesn't harm the user's computer.. N3 I! `: O; {7 y6 \
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,9 t1 j l# }' \
toolbars or videos to place the software on their computer. The visitor keeps the software in place so1 H/ O0 q2 o2 R8 E
that they can continue to have access to the incentive.
$ F# D0 S; P9 `0 J, P% L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3; A; U' u6 K$ A) H: e4 K: X+ D
How to Get Accepted into a CPA Network/ j: V' t/ f# S4 }. l x
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place2 ]# c8 Z, h0 F
to start looking for networks is Offervault which lists offers and lets you compare payouts across
6 X* K* w Q B$ f# I$ O( {) L% Ndifferent networks.' a1 @1 ^, H- B8 ]; M& Z, W; `8 p" h5 k
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)2 m! j8 u. F" _6 o; W
application and be as specific as possible about your promotion methods. Usually some time after* n3 K% R1 t5 d/ j0 H
receiving your application, the company will call to interview you. The phone interview is a critical
; h; T6 G7 U: \* c& Apart of the application process, and most networks will deny your application outright if they can't get. N. j* D6 K3 H. O
you on the phone.
& y) f. S) N, i' h1 g& KOften, the person who does your phone interview will actually become your affiliate manager after
W8 a" A" L4 X8 M! t; | ayou get accepted, so it's a good time to put your best food forward.! S4 B9 J9 |! \6 A$ J4 j
You might not relish at the idea of someone grilling you about your internet marketing methods over2 C/ n+ ^5 ]" e/ r% {* g
the phone, but trust me, this part is critical. Have answers in mind for the questions:
" k4 }( {% b# \2 EWhat methods do you use to market offers?- B' v/ B& U7 D* r" j! A! @
Do you already have a website you will be using?
0 w6 u0 I% I& ^+ Y8 B; o; LHow much is your advertising budget?
$ N: R d7 q' {, u, X) ~What other networks are you a member of?
$ Y: q8 W+ z. x( m( j' A3 tWho are your affiliate managers at these networks?* |, u. q& M& ?$ C0 g' X
Do you use social media (Facebook, twitter, etc.) to market offers?/ U+ d& q( s* ?+ k" r
How much traffic can you drive?
9 U/ }, S6 e; `- N% F, n- |) t& ZDo you have a personal recommendation from anyone who is already a member?
! e7 J8 Q9 ~6 w' T3 yOnce you provide satisfactory answers to these questions, the network will approve or deny your# h* b( `; G8 r1 H$ z9 k5 V
application. If you get denied, just keep applying or call someone on the phone and try again. Be
+ P% a0 O' [4 n+ `persistent. Also, getting a personal recommendation from someone who is already an active affiliate
: [0 p9 q/ y4 ^4 {0 K- u. {for the network can be helpful.
+ u- c" J; S7 h4 ^To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
+ Z! ~. [( i' G* S- p: R8 XSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network- c8 |/ \, v3 Y4 d$ i
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know8 }3 X4 S& y5 i/ r
people can open a lot of doors as far as networks are concerned.
6 i: Y" R0 [. s5 H3 k5 V# g7 yAfter You Join a CPA Network
; t2 _9 ~8 _4 j# e0 POnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager- h, x: n2 O8 @3 K9 k
and make an attempt to get to know them a little bit.' K0 L6 R% F/ l& {8 ~+ n
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
8 k5 J, W# s4 [/ |* l: w3 L2 c2 j# _weight in gold. Start feeling them out from the start and try to get to know them. Once you get3 u3 Z6 S4 Z9 ?. G- r9 G4 r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
9 A7 \$ E* h) B! H1 {) T; ]: tlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout: G/ }: [6 v8 {3 S6 H8 ?0 ~2 M
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus& U% R- h" F1 @; R4 V; ~
email.
7 H3 y: u0 x% f4 F I' UFor more helpful info about dealing with affiliate managers, check out:
+ q4 @ X# x% }$ [# ~( mhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/) e5 ?" o" ?# h& ^ B
http://www.mrgreen.am/affiliate- ... iate-managers-want/( O Q" W( Z8 \/ z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
9 p# b5 [- E. |( d$ S" FSet Up Web Hosting: N/ w- r4 o& j- O( x, _
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
9 m$ x( G5 `- ^% Wabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
4 {# `0 x0 e9 chost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
! L3 p$ Z# k4 |0 |1 Vwhoever else is on the same server as you.; e9 s- D6 \3 ^& S4 {% N1 L; r
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
# |/ P# o; G. w2 Q* G$ T3 ~3 zenough that the visitor can't close the window before your pop up is even shown. You have about 30 x/ p+ @* ?; O, K# V1 ^
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.: m' G' N% M% M2 K$ B+ f3 {
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
3 y: a& w& ^+ ]: x7 Uhouse full of roommates (hosting customers).
4 d0 z+ q- ~7 Y' z @4 TIn shared hosting, this is like having roommates where everyone has no specific designated area inside
9 y$ g$ K J Ethe fridge where they are supposed to put their food. Everyone just jams their food in however it will
* s) B0 U' U$ c! ^fit.
6 T: {* m( z/ K$ \( E5 g: p hSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
/ j% D- F" X4 A, Ythe rest of the roommates, by virtue of simply needing more space and resources to accommodate7 m% S1 P: }6 D
their food. Everyone else's food in the house has less space to take advantage of.6 i# g a7 ?8 H8 K
If you have less server resources to take advantage of, your ability to serve popups will slow down. For. O# b u. @# D9 S6 N6 Q
any type of hosting this is a bad thing, and especially while running PPV traffic.
: o1 ]) k7 O7 I6 R9 x' r, f8 tIn the case of a virtual private server (VPS), everyone in the house has their own designated space
+ o2 \ O4 o0 |5 p) s' c; \inside the fridge to put their food, and other roommates can't come into that space. The server is
* d$ G7 o3 t+ ^partitioned, so that each customer can only use a specific amount of resources at any given time.$ p) B: B9 d- m" Q* P
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
5 u7 e7 ^) X+ U/ P3 j2 fbelong to you and no one else can use up those resources. This makes it possible to serve much more0 ]8 a' O; a7 r4 G
traffic, faster.3 Z) B0 q2 e6 E" O
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
6 C7 \% P( @9 ~% j3 } @" L ]Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
% a F: G1 J$ Z4 \2 m( Ohere:" d' R+ S: N5 Q" M
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
6 M* l% O t: k) HVPS&highlight=hosting
6 Y& R! S( A. c7 w# MDedicated-Hosting-vs Shared-Hosting, s1 P; g" n: D$ |/ ]
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
9 |, Y& m3 T6 t7 y. GHosting...Your-thoughts
% I* X, V$ h! D z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
# l ~. y. Z% t) f! uHosting Providers for PPV
6 F- l+ Y$ M3 ], EBeyond Hosting
5 O% L$ M* f' C+ k& |2 Hhttp://beyondhosting.net/
! ?& q: M7 b+ D# SWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment% ~2 C# x" E3 h. J+ R
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
8 g; ~3 S J X! {) A* ?direct linking with PPV. Also, these guys provide great support.
( P. y# ?2 f- Q5 ?3 AProsper202 Optimized Hosting
2 v, }8 o1 `. {5 Shttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
: j4 W0 x* Z* `; [- c; D: B- kCPVLab Optimized Hosting
v2 {( W9 j7 R8 mhttp://beyondhosting.net/CPVLab-Hosting/
2 w0 f7 R2 D8 Z2 J8 FDomain Names for PPV X) N3 c" a/ W3 C
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is; a( P5 h3 [* Q5 b0 ~" A
where you're going to host your tracking software and your landing pages if you decide to make them.
& y3 I" b# @% jOftentimes people wonder if they should have a specific domain name or a generic one. One generic,9 O0 V! _+ b, g% G4 B
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
# F7 I1 J5 i3 N! z.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a' J3 K4 M$ U" `' _
term or build a whole website.
" P5 r( }$ k: A& ?After you buy hosting, a domain and get those all attached to each other, the next step is to install& H' V6 w. c; Z0 u2 @) T" O
tracking software on your domain. This is really important, because it is necessary to track your
! Z1 e- c3 E+ x8 X* E% P. Rconversions down to keyword level so that you can optimize your campaigns. Without proper% W- e% B" }0 a% o" q) m
tracking, it is impossible to know what is working and what isn't.' Q* A, Q0 j8 n* c
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
I# t, a7 W8 b' e& k) Jis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.2 q, u/ ]3 ^2 i4 A* P9 P
Prosper202
: T6 ]" c l7 D/ k' E$ F4 Dhttp://prosper.tracking202.com/apps/
3 N. r# k: R. S' |CPV Lab& o, _* b( Z0 S9 N
http://cpvlab.com/0 E S4 i. Y; c5 A
CPVLab Help Videos
# Q" @" ?' W; G" M! Whttp://ppvlab.com/oweiw/oiurw/vdm.htm
5 E3 `) W6 i* PAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
2 D- |$ L# R, t# F) j7 hindustry standard.
; g3 ?: l& P3 M( R0 A/ L6 S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7& |0 G- ?; v, @4 T* c
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
0 w! u6 s' l% J. J9 Y: bgood support if you have problems with your installation.
+ J! G' D% D/ z) I V+ aTracking 2021 g& c3 u, E5 Y0 s# z; o9 V' n
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your6 E' j) D' X8 @; n ^/ C
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user! y0 G7 M$ H9 b
area.
# D2 w4 [4 b: ^7 B: R6 ^7 HIf you choose this option, keep in mind that your tracking software, one of the most important parts of, r4 ~8 p# j3 W* f5 S5 X
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
' t5 K3 E" a1 V$ U3 n7 U0 zinterface, and their hosting.9 J, G& D5 U8 Z$ N' s
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
/ i* T& _! }- }$ ` band targets which you are bidding on. Leaving this up to chance in order to save money could$ `3 U# g2 L! S1 o
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
) m8 K. P, Q, U1 S. v) d+ }# ~were using., t* \1 R4 F) p" z
Choose An Offer1 m& t. ~; Y7 l; Y; E1 I( J1 a( @: t
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.4 G9 m2 m' ~4 a$ x+ \
Lesson on Offer Selection1 M W7 W5 o* K) h6 ~" |; r' E# @
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
9 s7 l8 L# g! A2 e+ ^% m. \2 iIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.9 \! I0 \9 C2 e8 F# P; l6 x" Y: d
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using4 p9 m! O( p7 H: X3 \8 n9 a0 z4 h
LeadImpact as the traffic source.& m; s- o: C% ^ N4 b4 x
Now the best way to learn how to put all of this together is to just get started. For some variation in
' c. Z4 ]/ `# j/ J% h2 j2 T9 }+ L8 Wthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
' f7 O- G+ [ n2 I% [) M2 Ncampaign.7 X& A) b, I0 n% v+ a
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
* r% M1 V4 B3 [' a @3 g& npage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says0 [6 p5 I% b' C* b# Y/ _! G
that all traffic is accepted.- _) @+ z" h9 J, n4 ? D' N: ]. @
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
( E. p P. ] z7 G6 {9 d$ n3 GThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
4 ^# {7 J1 R# Vget creatives like banners or images specifically for the offer.
& y3 Z! @8 c' P7 W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
. B! k, Z: E' a6 |7 vBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can8 a; U$ f/ i" Z, m1 o9 ^5 G
track my keywords. Without doing this, it isn't possible to see what's converting." ]: C& w$ D7 v5 M; l
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:0 q# Z+ D/ K6 ?: H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
# y; H/ O1 p8 n6 c! L- Q* yIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the' y; k3 x7 q" f/ j) }
bottom of the page: @! {6 B2 @8 k3 W7 c
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
6 Z+ L" Z8 n5 e+ c: p0 GClick on the offer → pixels → Add a new pixel and this comes up:9 l+ r1 A/ k3 X
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL* U: J" w! r; Z- q: b
from your software into the box that says 'Enter URL of image to load'.
: i f5 M, [* y7 [. O1 q* tOnce you do this, it should look like this:# j& l$ ?; x% s* t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
& Z# l8 U+ F ?8 @' kClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
% j( l- a0 d* I% ~Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either7 M% w8 t, S, n; @) X
Prosper or CPVLab.! Z& j* l* Q. i' b
j O# I0 h H |8 x# x |
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