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PPV GUIDE [PPV新手入门][28页]
/ ~9 X# F1 \+ g7 b. f详细的请下载电子书！& L: L1 X1 f- [' `4 e! j
* J+ @0 C/ M2 i4 J- I# a+ I% F3 h! A3 Y, x1 y2 z T
Newbie Guide
; \, B7 f2 x2 C$ PPPVPlaybook.com
4 x! G3 f: @/ u* L) u. e3 v/ @. uTracy Shaffer
6 o! @, T- p) c8 r: G1 `6 MDavid Ford
- D, N, r3 E5 e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
$ X# F- |, u" u+ HGetting Your Mind Right to Start Affiliate Marketing
7 `) i& w* @4 C- R" |0 GThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an& y# v) C4 ^1 r8 T
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
7 O3 i7 C+ q ayou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
# q% P( ~7 E9 _$ d/ R- {: i* R, hwith any success, these claims are laughable and far from the truth.. E! R+ }, q! k% @# \. q
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash. @2 W! C2 _0 W6 r" J
flow management. The main benefits are the low barrier to entry compared to other businesses, and
7 L, p, K1 y& W" O( X2 Tthe ability for a marketer to be a one person shop and make an incredible amount of money with low
0 F7 Q' P; U8 F; y5 d' N1 boverhead.
# [+ r' |1 x6 S8 }6 JThe winners in this business are the ones with persistence when nothing works, who know there's
! e$ }. O+ h$ x! @plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.! h; F6 _+ N' J0 m! [
The cold hard reality is this: virtually everything in the space is changeable, what worked today can' c. [, }% T& [5 ^1 Q
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
2 W0 T- g, R8 g8 o) |Most of these things happen suddenly and without warning, and they all contribute to the amazing0 b, n6 q+ V' ~- d* ^3 ~
learning experience available to anyone with a few hundred bucks and the ability to open an1 A* q# y. h5 A/ C; w/ p8 R
advertising account.
1 O: n+ R6 L( ? {! }" x6 y) k3 g: `Your competitors are willing to work at this around the clock. This isn't a push button, instant business$ r) ~* Z; H6 L- r; [! q% E) f; l
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
$ t7 Y1 I; W$ u# b% Cmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
& z1 o/ P4 C2 C$ `7 N$ }) s; g7 M% ~trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
2 c7 t1 S. w, T$ i7 k9 n" H* WWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
1 T# T9 [* F* {+ R* X7 f' _; Ustarted building PPV campaigns right away from start to finish. With that said, time to jump in and get% k* q1 J) S: _4 `
started building.( Y* z, E( e% h) A* b' q+ R' M
Things you need to get started:# U! v: G& w0 V4 w; T& O5 P9 U$ y4 ?' t
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
% j! Y( }8 {# M2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)& o4 @4 ]" W S& u: N9 o$ ^2 ?
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic). R3 L L2 ]8 }# t
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)7 F+ i w4 L4 ~" Y( {8 Y
This guide describes from start to finish, how to get started in affiliate marketing by running traffic) z' F; G- W. G3 j! \
with PPV.
/ d, w& X) I6 f; B: v: Q! l, N5 ^Basic Getting Started Definitions, t' H1 K0 q: \4 q- u- {
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more+ `4 @7 t: {# i/ M4 E0 }
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
! l6 f/ t. I1 L+ `5 d; j& j4 l& s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
4 o3 d9 U% v" c$ Btypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).0 |+ S+ ? a1 U5 O& N
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate4 E2 ?/ E7 x" l! c0 g& f c
receives a commission on that product. An example would be the Amazon.com Associates program,* y4 }2 a+ b2 Q. e( F/ A3 o
Comission Junction or Clickbank.
4 `5 f, p8 W1 B+ J, t, FCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes: `) W2 D3 Q2 v- f
an action like filling out a form, submitting their email address, signing up for a service or sometimes
8 Z# `/ u4 B3 m% T* J( ~buying a product. An example would be Ads4Dough or Neverblue.
5 e# l- J0 D wAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
9 Y/ M) K9 h# F0 }" baccount, getting the affiliate approved for offers, bumping payouts and just about everything else% `. e% u, S& n% y, O: W
related to an affiliate's account at the network. Having a good relationship with your affiliate manager! Q# A. |5 ~$ n. Q
right from the start can really help you.
3 {6 o. R) }( ?" NPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served$ p! \' ?/ S. n; w" X
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per5 z" L2 b. M, A+ O1 m2 n" _
view, starting anywhere from .01 or .015.
3 d7 ^& R" e0 HIn order to use this type of internet traffic, the affiliate can sign up with a number of different% q. D( _& O8 `) E [- g! r: t' Y
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
% K+ ]5 z/ r6 E- \5 o' S7 qMediaTraffic, and AdOn Network.
' L! I5 J9 K0 v- o$ c nDon't popups get blocked by pop blocker software?
$ I$ k) i7 B8 B: D0 f" ?No. Popups are served in a new browser window as if the visitor had opened the new window
, J, E( y; T+ j% L' m& O5 m' k5 F: Vthemselves.$ q- Q$ J1 f) s. l ?" j9 z
How many popups get served to the visitor?
1 R4 \& q5 j& q5 ?! [The number of popups served varies depending on the PPV network. Some pop more frequently
0 H' m* Y, u+ X. |(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
S* E* E6 z2 b- v) userving this kind of advertising, so they have to toe the line between keeping their software6 L0 P; P1 L6 ?2 O4 m
downloaded and still making a profit.
' e1 } r0 j; C$ I( {! ~3 Y0 b: C+ I7 OIsn't this type of software bad? Why would anyone keep it on their computer?) j; n; G; F7 v0 k
No, this type of software doesn't harm the user's computer.
# P- @ G" G) N! c0 |5 pCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games," {& B. ?. j- L0 P8 I: L. a
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
! e, a1 u; L! Hthat they can continue to have access to the incentive.
* o% F! W! T2 N* Z8 ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
9 Y1 D& y! n) N5 D0 j1 B1 lHow to Get Accepted into a CPA Network! `+ R! K) b7 M; b! }* |$ h
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
9 c; K0 \/ C* s) n% r# Dto start looking for networks is Offervault which lists offers and lets you compare payouts across5 k3 W: f+ w2 W. S2 h6 C$ p
different networks.
2 W8 z3 j1 O, c9 `* X& U8 [& wOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)% v( h* [+ z- M
application and be as specific as possible about your promotion methods. Usually some time after, _8 s3 W A( W, S
receiving your application, the company will call to interview you. The phone interview is a critical3 r. w. ^6 o+ g$ f7 T8 h; k
part of the application process, and most networks will deny your application outright if they can't get4 n* m/ y# d: _* t$ |+ r' y! T
you on the phone.: M9 W' M2 s$ U! l. A9 J4 ~6 Z
Often, the person who does your phone interview will actually become your affiliate manager after
7 i3 [0 G4 K. W) O1 Ayou get accepted, so it's a good time to put your best food forward.
0 i+ t( i- \6 U6 \You might not relish at the idea of someone grilling you about your internet marketing methods over6 X2 x: y+ b" B0 N) j
the phone, but trust me, this part is critical. Have answers in mind for the questions:. L& j6 C) `5 u8 a% A
What methods do you use to market offers?/ I/ ?2 p( |5 }5 a, w) z' u
Do you already have a website you will be using?
. p4 i3 o! E' S- r4 O* xHow much is your advertising budget?
, |5 ?4 \0 t3 C$ ?, }What other networks are you a member of?
1 g% @2 j: x. F5 H+ a* B! sWho are your affiliate managers at these networks?/ W! s4 q4 l' o) s
Do you use social media (Facebook, twitter, etc.) to market offers?
& w/ ]7 m9 l- g* r/ h% l5 q% rHow much traffic can you drive?5 V4 E6 g- o8 j
Do you have a personal recommendation from anyone who is already a member?
% Z! f- M) S& m8 a1 wOnce you provide satisfactory answers to these questions, the network will approve or deny your
0 ^ n7 ]) ~- O* u2 W" w* uapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
4 m" S" X$ U7 W( \persistent. Also, getting a personal recommendation from someone who is already an active affiliate' d+ N; A/ y' y& ~, e* O0 z* m
for the network can be helpful.& n7 e( a& v. m% f' I! k: O6 h
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
0 J/ m7 O6 M1 q, W) [Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network- A1 q, o |8 }; R0 n
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
5 F4 L2 U" S; R6 V7 ~' Rpeople can open a lot of doors as far as networks are concerned." ~/ S0 W! U9 D) w& U
After You Join a CPA Network
3 Q4 L3 {5 k* n+ P& `Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager! \" ~1 U) U% j) f' `
and make an attempt to get to know them a little bit.. [/ \2 W: o) V+ u4 F% I. K5 O
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
/ D$ }) d8 U, l% h5 W$ r. cweight in gold. Start feeling them out from the start and try to get to know them. Once you get
3 y+ |* e9 }6 l6 H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4, T3 C; T* ]# D4 T; e- f
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
* C. X, n! L }/ T0 Y- k- kbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
# l% W( t2 k7 q0 m' c2 `email.% W' i( ?- ]' o' [
For more helpful info about dealing with affiliate managers, check out:
- E5 V% n& Z2 E5 T9 ~- A5 V1 o2 dhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
, r; z, P, g% ]# mhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
$ _5 v3 Z+ x, y( g5 p7 i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5# l5 t) V2 U- Z& i8 h# O
Set Up Web Hosting
+ [, H+ c+ }. d) ?Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
' k/ p$ R, W5 B' \- f) d4 Jabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
5 Q# d0 Z l) P( m' R) ?host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with- g: ]# c* f; [1 d
whoever else is on the same server as you.
8 B! ?' a3 n$ a9 BSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast5 y* N# u" m7 l2 O0 ^
enough that the visitor can't close the window before your pop up is even shown. You have about 3
9 r& {. X% r. |* R: p: J7 Zseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.! X2 O! K |, e* R# Q7 n5 e
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
# `) r2 A7 h. q, }house full of roommates (hosting customers).4 t5 r X8 G& v* B Y% {
In shared hosting, this is like having roommates where everyone has no specific designated area inside* H. j; m2 n& v: D
the fridge where they are supposed to put their food. Everyone just jams their food in however it will; H, n5 |7 A! w% a6 m* Q' T/ I2 d
fit.
% H4 e, J5 B5 x7 D# dSay your roommate brings home a large turkey. They will then take up more of the refrigerator than) A5 [9 ]" h4 _
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
* G( s- {- d, }; _" N% M: mtheir food. Everyone else's food in the house has less space to take advantage of.$ P$ y+ S# N0 `4 O8 c
If you have less server resources to take advantage of, your ability to serve popups will slow down. For, p0 m4 i9 u2 B2 y! w( i& y5 U9 q
any type of hosting this is a bad thing, and especially while running PPV traffic.! I% v& J4 Y" q! D
In the case of a virtual private server (VPS), everyone in the house has their own designated space
1 x8 O/ B+ w' }8 U! qinside the fridge to put their food, and other roommates can't come into that space. The server is
3 G8 |- M% I% x% F8 v4 epartitioned, so that each customer can only use a specific amount of resources at any given time.: c, C6 e; M* \+ `( ]
A dedicated server would be like having the whole fridge to yourself. All of the server's resources- p" r+ u; N# L8 l& Z: k
belong to you and no one else can use up those resources. This makes it possible to serve much more) H3 f3 l$ e5 A1 N3 F' M
traffic, faster.# h0 h% q9 L9 v$ K9 L! { Q3 O
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
: t4 s* M, T9 @- \Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
M' k: X% u% z+ ?here:' }( b! f9 }$ Y# g% j% b
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-% h* H2 Z$ \" }( e
VPS&highlight=hosting) l( L6 F; [+ P
Dedicated-Hosting-vs Shared-Hosting
2 j7 F G- x+ p3 e4 hhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-6 [; O+ b( L6 e% y$ v$ A
Hosting...Your-thoughts
1 l& D( K6 u% n9 D$ e$ k. _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
3 B2 c" L' {* D2 Z# eHosting Providers for PPV
/ b& g0 ]* ?, ^Beyond Hosting7 f# M0 [ z/ @" ~% `7 Q
http://beyondhosting.net/$ j7 e& f; H5 ]5 f) t) h2 G
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
% ]& b7 b& w2 q' Y) xreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when$ v0 g8 @* d! v2 m
direct linking with PPV. Also, these guys provide great support.
$ o I, C- q3 O; B, O$ lProsper202 Optimized Hosting
) ~2 x+ B; J3 w. O: h7 L! \http://beyondhosting.net/Virtual ... per202-VPS-Hosting/+ G$ l9 u0 J! _) _) q
CPVLab Optimized Hosting
! p6 m8 s* b' S! S7 nhttp://beyondhosting.net/CPVLab-Hosting/
5 ?- S- ^0 K! cDomain Names for PPV
0 h) P) H- p4 w; A0 MOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is1 G/ `8 I( G- u; P% D0 }8 A9 Q
where you're going to host your tracking software and your landing pages if you decide to make them.) t' ]/ U( B/ P* a* c* l
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,+ _- W6 ^. z$ `/ b; }. k
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
- R: F" G9 f" }) O- Q% ~.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
$ o9 B7 F, H/ r- ~6 Jterm or build a whole website.
]" k2 j( @1 Z3 ]After you buy hosting, a domain and get those all attached to each other, the next step is to install/ O4 V' I2 U: R( l: j
tracking software on your domain. This is really important, because it is necessary to track your
; C5 p. E e6 m/ s( p( v8 `0 Tconversions down to keyword level so that you can optimize your campaigns. Without proper
! A6 Q- X; E5 v5 C7 b% Atracking, it is impossible to know what is working and what isn't./ ]& `) u. g6 `7 e! H
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software* N" u9 t7 B( c2 {4 @5 N
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.; I. c$ {: d8 R. m A
Prosper202
3 P4 p2 Q' }5 E% e; k5 ], |5 x' }http://prosper.tracking202.com/apps/# j( e7 _! m( z1 X! j5 {
CPV Lab
+ {5 e% R+ H6 `http://cpvlab.com/* T# Q* I- B4 h4 I9 N5 f1 s
CPVLab Help Videos( Z5 ~7 K3 G+ a9 z
http://ppvlab.com/oweiw/oiurw/vdm.htm, v* h/ J9 l3 b$ A" J
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
[4 k* @" {% r) g3 G% bindustry standard.
9 a. _7 D1 ` `. g/ P0 a# E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
! F! s' [3 }8 PCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
6 U' G3 L6 y8 I8 Q, I1 qgood support if you have problems with your installation.' Z( k& X/ P1 U% c6 J
Tracking 202
8 G3 J2 B- f/ G2 V9 p# s: nTracking 202 is the hosted version of Prosper202. You can create a free account and then build your4 ]. x: ]8 H* z Y% H2 B$ |
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user+ t+ N9 n) H" ^# Z
area.
! E' U6 X/ U1 J; h lIf you choose this option, keep in mind that your tracking software, one of the most important parts of" e6 ]0 K4 x+ r( F
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
* Z) }# H6 @ }0 Y% Pinterface, and their hosting.1 ]1 E5 {) g7 C. h
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords# a j; Z; e3 L2 L" K
and targets which you are bidding on. Leaving this up to chance in order to save money could6 M6 M' V g4 \. q' K
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
! A/ ?! W+ I) qwere using.. K! U/ b4 w/ L u9 t1 l
Choose An Offer
' H. b: d8 M* E" INow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
$ u# e/ l4 k3 KLesson on Offer Selection/ B- ]$ r) ]5 c# r: I; W9 O1 j4 c
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
' `- b4 {0 T& k4 L4 o6 fIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.; L5 C- D- Z: u1 ?% }6 I, w
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using [3 o5 x `! \2 B9 ^9 V
LeadImpact as the traffic source./ f. i- g# C% ?6 c) z a! J
Now the best way to learn how to put all of this together is to just get started. For some variation in& U! c* G$ j% m, @8 y9 N j4 r
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked3 b0 }5 |6 B+ l& y9 D, [ k
campaign.8 T! l. h2 N7 p9 N: }
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
& L* q# N! ?# t0 e; B) tpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says5 q2 Q! U. q- Y: V
that all traffic is accepted.
9 x c; C2 a I! p- UFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.; o3 }" g0 z& R+ c6 G: F2 g
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
7 w- o+ w8 s4 z7 E. b3 K% s# Eget creatives like banners or images specifically for the offer.+ ~7 x0 O1 ?1 G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
. O3 o- `6 l8 CBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
- b; s. {0 ~- r* H0 H9 k/ ctrack my keywords. Without doing this, it isn't possible to see what's converting.% y8 w$ ?/ x, l" R7 ]& n* }& V
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:# T8 W: E1 y8 y; F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
7 P3 r3 s" a1 k& i D5 S! R: FIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
, z: j+ A. k' S+ z& rbottom of the page:
- y5 `0 o- ?; ^# wNext, I have to cut and paste this pixel into my offer at Ads4Dough.: a6 x8 y [6 [
Click on the offer → pixels → Add a new pixel and this comes up:% C u* D7 v5 c5 v; W6 s6 k7 {- ]- \
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
3 }% C5 R: a* I' gfrom your software into the box that says 'Enter URL of image to load'.
1 O8 m) |) g+ Z2 |. D) n$ COnce you do this, it should look like this:+ F: Y+ A- G2 i" b' o) q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10' M o7 R% G7 D/ n1 _9 t# `
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
# k5 E: G5 a. @1 MNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
7 c$ v7 d f: Y- I9 QProsper or CPVLab., P2 l- Q2 {6 F9 Z+ }/ i" c& ~
' I0 M! g4 W9 K6 X2 U7 {- W* m5 T |
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