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PPV GUIDE [PPV新手入门][28页], c9 o# _# T/ F( y1 X
详细的请下载电子书！7 A% b ^3 \0 z$ V# Q
; q4 F9 N, ?' D7 Z8 a
P% n8 Z2 }, h% L/ u' aNewbie Guide* X5 @/ D! X( R( g
PPVPlaybook.com8 T1 I2 D3 q2 X$ F2 P4 v' E
Tracy Shaffer
. | }# q9 @9 e! tDavid Ford
2 F$ u' d& d8 B/ A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
y& C, x+ {& o7 d* iGetting Your Mind Right to Start Affiliate Marketing
6 Q9 g9 W) Q) h* D8 l( AThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an( g4 Z* h: K' V1 r. l j2 T
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where. ]+ b7 _ t4 {1 n2 R f
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing6 e/ P/ A( i9 U5 r/ g
with any success, these claims are laughable and far from the truth.
9 q1 @& M! t! N3 Z% h" uAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
/ E( A# ~, q. r0 Kflow management. The main benefits are the low barrier to entry compared to other businesses, and
; Y4 d2 ^) f4 B @; S! N. ]" U& Wthe ability for a marketer to be a one person shop and make an incredible amount of money with low# D: F- C) X9 h( z$ F! w
overhead.# l2 \% p+ h6 K0 [! N8 B
The winners in this business are the ones with persistence when nothing works, who know there's
* v2 w6 u$ D3 I. Q' d; m5 Qplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
7 D8 W4 z6 I* oThe cold hard reality is this: virtually everything in the space is changeable, what worked today can5 J( b8 f! U7 `
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.0 A D4 a/ Q: X n
Most of these things happen suddenly and without warning, and they all contribute to the amazing
# ^2 M' F5 h7 o8 plearning experience available to anyone with a few hundred bucks and the ability to open an8 c8 w! S/ C1 @8 L" }
advertising account.: w2 E3 y6 C. M& ~' {
Your competitors are willing to work at this around the clock. This isn't a push button, instant business" n) i2 n3 I; D" d2 N- [
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
% i- s2 k; B9 R K# a( Gmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,8 N; e L3 E& j
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
+ U6 `" H8 q. n3 sWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
; `' }$ Q m4 d8 E. Q8 G. Y" o6 [started building PPV campaigns right away from start to finish. With that said, time to jump in and get
+ N* t7 z7 g( v' }2 Z/ _/ g; rstarted building.! \# q+ L& t$ ], d. u3 m7 _
Things you need to get started:
_$ I+ z; @; q; |: ^2 [% f; Y1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)2 E4 g u3 o" s: H6 _
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)# d* l/ O8 W2 a
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)2 A( J* G4 d, W& F, X
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)2 K9 I5 Q1 J& O: ]9 b1 R6 { a# M
This guide describes from start to finish, how to get started in affiliate marketing by running traffic% ~7 _! z# P+ W8 ^( T6 n
with PPV.
8 m D4 {' H, H. s/ ^5 wBasic Getting Started Definitions
f* {+ w; ?4 o/ f0 _2 @' b# C0 b- JAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
, J% |0 h3 V( h5 S$ f o1 baffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main+ h( W8 Y2 d; N4 d# e i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 22 \* `* Z a& q9 N0 K' f8 U8 L% T
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
$ a0 ]" k; |# XCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
& H' k. ^: F- Q# Dreceives a commission on that product. An example would be the Amazon.com Associates program,2 E4 ]: L3 F. E
Comission Junction or Clickbank.
9 r- L5 I7 X5 |+ F" U% V" tCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
( E, n& s% y5 {7 oan action like filling out a form, submitting their email address, signing up for a service or sometimes: z2 v1 \# O5 ^+ G1 l( u$ G
buying a product. An example would be Ads4Dough or Neverblue.7 n3 T( Y, E U& J) R4 V+ |
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
- B, l4 v% G8 F+ Vaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
9 h! |) K- v; x: p6 ^related to an affiliate's account at the network. Having a good relationship with your affiliate manager
. G% J- T5 \0 Qright from the start can really help you.
( _: M& C! m; [5 fPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served. }, q5 O1 ^/ \. m" Y2 u
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
# l3 |+ x3 B4 H: D0 {* hview, starting anywhere from .01 or .015.
' E3 I# t) L% A+ |In order to use this type of internet traffic, the affiliate can sign up with a number of different
/ @" v6 t1 ]& `, F4 L1 z! {! vcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,+ v5 H2 l u: l) p* |& E
MediaTraffic, and AdOn Network.
j- G* c& i8 W, r8 q7 PDon't popups get blocked by pop blocker software?
: f; M$ A& t) ]0 x# tNo. Popups are served in a new browser window as if the visitor had opened the new window
0 w; }( U% K n( k$ J: S4 \8 R7 E3 Jthemselves.# k! |3 A9 u3 D+ O+ U/ h$ N
How many popups get served to the visitor?
, J) \ j7 Q" d) PThe number of popups served varies depending on the PPV network. Some pop more frequently$ k! j$ [) \9 I
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by$ b) L2 ?9 A- l
serving this kind of advertising, so they have to toe the line between keeping their software
7 [/ r0 O' }* r$ h! K+ `downloaded and still making a profit.6 Z, q; H, [, Z3 L/ |" ]4 N
Isn't this type of software bad? Why would anyone keep it on their computer?
! r2 g7 m1 N4 `0 x) nNo, this type of software doesn't harm the user's computer.' U, O- t# Z L- ^' d
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
0 u' T5 T \" b9 B9 c( I; Dtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
+ o! X( N% E' R* xthat they can continue to have access to the incentive.
( v7 G2 t. B% n8 ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 35 A X; S& z5 @) S u; B
How to Get Accepted into a CPA Network& T) D5 ^ W- F' K' z( q
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
8 t4 Y! u* `; w7 j5 m4 l; }: nto start looking for networks is Offervault which lists offers and lets you compare payouts across: h7 y7 |/ a( r+ V% x
different networks.
7 O% H7 k; B4 T4 HOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)4 r' y% l% e+ ]
application and be as specific as possible about your promotion methods. Usually some time after8 t! @3 ]% V, u5 R( _
receiving your application, the company will call to interview you. The phone interview is a critical1 l+ ^6 P4 l0 p
part of the application process, and most networks will deny your application outright if they can't get
4 x3 N& D* n0 H4 M) @, B2 ]/ Z, Oyou on the phone.
8 {9 A, T6 I0 P/ Z7 e. d7 AOften, the person who does your phone interview will actually become your affiliate manager after- {6 F* Y( Y; X
you get accepted, so it's a good time to put your best food forward.8 ^$ @4 m$ p. e8 h3 s+ q
You might not relish at the idea of someone grilling you about your internet marketing methods over
7 \) a6 N9 W* f5 Kthe phone, but trust me, this part is critical. Have answers in mind for the questions:
& ^2 z" {& D/ M# [0 j" NWhat methods do you use to market offers?
5 g& @! k% J7 KDo you already have a website you will be using?
$ t2 e1 d2 X6 K5 U4 JHow much is your advertising budget?+ z% Z9 K! S" `$ ]/ s) P: r9 g, X! D
What other networks are you a member of?" e _7 k0 W% r T) y
Who are your affiliate managers at these networks?
' B/ R* M- E3 A _Do you use social media (Facebook, twitter, etc.) to market offers?
* f% d F% i+ wHow much traffic can you drive?9 w0 m( u4 i. I9 v% r
Do you have a personal recommendation from anyone who is already a member?
7 F8 ?+ s! T7 U" T; ~5 ~9 _/ VOnce you provide satisfactory answers to these questions, the network will approve or deny your( u, u4 s, M3 T4 A5 Z- Y
application. If you get denied, just keep applying or call someone on the phone and try again. Be
7 V) }. P/ H n2 r, I$ Fpersistent. Also, getting a personal recommendation from someone who is already an active affiliate9 ]9 K8 m% D! k
for the network can be helpful.
% u! e+ A" v) i$ Q& ~To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate1 Y1 g0 d* \+ {9 h: x% i
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
7 Q4 c% ~, X! t7 w) G" rowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
0 ^ R% v. k( k N/ R; U1 ^* i' vpeople can open a lot of doors as far as networks are concerned.
' ~4 A. J) G$ f2 c. @2 X+ E" \3 PAfter You Join a CPA Network7 X0 g1 j% L( L0 ^1 h# Q5 R
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
+ @% W) }2 P% A9 \: B8 u4 w1 @, ?and make an attempt to get to know them a little bit.
3 j$ d1 o v/ YFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
5 Y% x2 j1 @7 ?& Fweight in gold. Start feeling them out from the start and try to get to know them. Once you get- F' P: Q$ t: a0 J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
- d6 i/ G2 Q! o, s" G2 |2 Q0 U& |larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
' a; H& w/ a' b& Dbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
+ r- O% H3 h! h( ?0 i2 F* X. aemail.
: e. d$ P$ F# t4 X, W( `6 T. DFor more helpful info about dealing with affiliate managers, check out:
+ D$ V! T& Y& z" A! T/ Ohttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
+ E+ _& s3 G, v3 Q( x$ Thttp://www.mrgreen.am/affiliate- ... iate-managers-want/+ S9 j9 e7 _) V9 _% y2 c! X- D: c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 50 w5 I- C6 }( d3 { x7 }3 I
Set Up Web Hosting8 Y4 C! w& ~" C3 I7 S
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said6 k/ Q* N7 v/ L p1 N, S
about internet hosting. In general, you get what you pay for with hosting. When you use a shared+ X0 w2 a) |/ R- L; U
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with: y8 l# \: S3 y
whoever else is on the same server as you.1 ?* X: v" N7 O& o$ ^$ W
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast0 h$ ^7 h; W" ]2 H" k w
enough that the visitor can't close the window before your pop up is even shown. You have about 33 ?5 |3 B" u/ H5 k" k
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
4 w" d; l5 n$ v- `+ N3 cTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
1 t% `4 ^: w0 z$ E1 f3 u5 l" Mhouse full of roommates (hosting customers).- g0 G$ _ _. l8 c) _/ }
In shared hosting, this is like having roommates where everyone has no specific designated area inside
$ c, g6 J) V& p. a, O! x6 ~the fridge where they are supposed to put their food. Everyone just jams their food in however it will- m% Y1 D' M, F& T" z
fit.
2 O: ]/ v/ c8 j( h( b: tSay your roommate brings home a large turkey. They will then take up more of the refrigerator than2 p3 I0 E+ ~- m, ^0 E) j
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
0 S3 A- r& `( gtheir food. Everyone else's food in the house has less space to take advantage of.
3 H- a% @' }. W, M s6 RIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
! s/ y; D7 E( L7 b( I9 Zany type of hosting this is a bad thing, and especially while running PPV traffic.
5 i/ K7 _+ }* R9 ]In the case of a virtual private server (VPS), everyone in the house has their own designated space* q& b. k% b K9 h3 ~; p$ @
inside the fridge to put their food, and other roommates can't come into that space. The server is
6 l( L$ l! {6 T* r5 Apartitioned, so that each customer can only use a specific amount of resources at any given time.
& e' w0 B5 W MA dedicated server would be like having the whole fridge to yourself. All of the server's resources
) S& K& z) V. |" u6 Ebelong to you and no one else can use up those resources. This makes it possible to serve much more
0 y, R& }3 H, Y4 \( Dtraffic, faster.* x% z: n; l: q' ^% g$ k% P
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.% m' ]" s& V1 l9 v: n7 n, F/ Q
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is6 z" G# M8 B4 r/ W
here:: J' @% m! }% ^$ I: D5 b
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-( P5 I( _' s g1 V/ I0 L7 y& T
VPS&highlight=hosting
: m8 o4 L3 ?0 ?% O$ P+ S; WDedicated-Hosting-vs Shared-Hosting, Y/ w; @& K; [4 s0 z& s5 H! ~5 J
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
2 y1 ?. ]: V" }4 C1 X* dHosting...Your-thoughts. A1 @! m* O+ E7 V0 G0 d" @, c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
( J. }. E6 l8 [7 [ p2 T. z6 ZHosting Providers for PPV
; v- e* P+ n& W4 ^Beyond Hosting2 m' y. k8 s! h% l( {3 C) }/ F* q
http://beyondhosting.net/8 l$ n* E' B1 W6 y$ W
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
* w1 n, F9 P* F* h, \2 G' treceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
: E0 G/ [. ]! ?5 b4 x9 H+ q, wdirect linking with PPV. Also, these guys provide great support.0 B u9 ~5 C; L. f. A J1 x
Prosper202 Optimized Hosting. { F0 p4 g4 o( U0 N' r
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
. O# w5 C% O, g* ^CPVLab Optimized Hosting
Q9 Z1 O1 Q) o( n* rhttp://beyondhosting.net/CPVLab-Hosting/' E3 Q: j$ M% R5 G8 h+ X
Domain Names for PPV \% ^3 x, u$ C
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is2 [! F# c/ S1 n7 i
where you're going to host your tracking software and your landing pages if you decide to make them.) B0 y0 _/ h! z6 {9 _# `
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
1 y5 \1 S! t$ v$ m8 ~& vbland one is fine to start with, to host both your landing pages and tracking software. The .com,
( N+ t: g8 ?/ h' s# i.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a8 p5 U. s& j! D( I4 \
term or build a whole website.2 X# \) }9 h( C0 b. A4 ~4 {
After you buy hosting, a domain and get those all attached to each other, the next step is to install
! f j$ I1 L1 E; e; L% ^tracking software on your domain. This is really important, because it is necessary to track your
$ X. V9 ^ p0 e/ @: `conversions down to keyword level so that you can optimize your campaigns. Without proper
% E A6 ?4 x4 j; \tracking, it is impossible to know what is working and what isn't.
; k+ z* G. g& F4 xTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software/ x5 S- P7 G3 k- _/ @
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
: [. ^0 W) n. N6 G. SProsper202( \1 X, C: @# f+ i. y4 e- A. ^2 p
http://prosper.tracking202.com/apps/
8 A' ~2 s7 S! v$ ?. b9 x/ ZCPV Lab
( |1 P: t2 @: q6 P0 bhttp://cpvlab.com/
6 v! @5 }5 H( v8 R4 g4 I& G7 pCPVLab Help Videos
9 d: M9 F- j e) H/ uhttp://ppvlab.com/oweiw/oiurw/vdm.htm
* g0 G% @, ] d6 r3 ]. [- J! gAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
$ {5 e) `0 X" \3 qindustry standard.
" W1 ^3 l* w" Z) S- Q0 P6 R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7. H2 i9 P% h, |; Q
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
$ n8 d* }! c1 K' t1 R( Cgood support if you have problems with your installation.
, O1 L0 I, T; ~( f! bTracking 202$ V9 m& R: @! Y h
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your' ~5 E! G6 U W6 x4 b9 R
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
; a- d; ^' ]# Q/ C, G1 Z' Uarea.4 m% s/ ~6 T8 _' U" q
If you choose this option, keep in mind that your tracking software, one of the most important parts of
- i5 V$ l- j& h# G. _your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
8 T% W3 |1 n6 f7 j6 K0 G) ainterface, and their hosting.& Y0 p9 t2 A& `: S9 N% Y8 `1 H: {2 R
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords5 T8 ` p! v: G
and targets which you are bidding on. Leaving this up to chance in order to save money could
7 g+ p& ?; @: ppotentially leave you open to huge risk if someone else caught on to what offer and keywords you% t8 j9 r! v. y0 s, U/ v- `
were using." S0 _4 q7 S; z9 P$ I, t$ a9 |/ H5 b. ^- J
Choose An Offer
5 l5 ?: c: ]2 ^: aNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.# o% N( D1 H2 I3 ?& l
Lesson on Offer Selection
4 p5 R* g8 M9 s- x4 j- }- ghttp://www.ppvplaybook.com/forum ... on-Selecting-Offers, F5 j# |5 q7 G# e3 n
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
6 T5 {4 C2 S5 L: y+ PTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
+ N# q5 j y- Z1 U$ {9 _+ sLeadImpact as the traffic source.
0 K/ P( l& c. B5 w8 [; L/ CNow the best way to learn how to put all of this together is to just get started. For some variation in& j$ m6 h# S% f0 M( W) }7 m2 `$ i6 o
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked6 X! v/ a L7 D, r
campaign.
" g c) K% ?# ^- c' E" I; eWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
2 ?4 O! q, ~6 [' Xpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says9 A; H: J, U7 x ?$ A; _2 t
that all traffic is accepted.; ?4 a- Q8 E" h/ k, m. B$ G
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.; p5 N% {8 @* `8 [
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can: \. W* v% Z! M, _% G
get creatives like banners or images specifically for the offer.
# y0 j/ U3 C7 P: z2 V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8$ R: i8 @. q% V0 S$ D6 h
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
; ]8 `! x; s2 n$ m: ztrack my keywords. Without doing this, it isn't possible to see what's converting.
8 o4 P+ N! G3 c2 |, XIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:0 r& F4 r9 ]$ M8 u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
, s2 c2 j4 c$ X p. T8 p+ ~In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the: [6 [& I, X$ L& i, @; v# G
bottom of the page:
?' c, a$ H% BNext, I have to cut and paste this pixel into my offer at Ads4Dough.8 o6 o K- }( K: @* W
Click on the offer → pixels → Add a new pixel and this comes up:( Q; B2 Y8 K- X$ d) F
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL; h* a, ], S& k3 V) f) |3 ]
from your software into the box that says 'Enter URL of image to load'.5 M2 f1 M3 K$ Y2 P- d
Once you do this, it should look like this:% n6 q6 \ U9 d) t% s) @) G% e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10# a1 P+ j ~# f
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:3 ~$ k( y2 T1 ?. {# d2 ~ w6 J
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
( ^3 ]" d3 B1 }4 R; v5 M6 ?/ S1 M( wProsper or CPVLab.
; ~2 G% h4 I1 W* l! |
H) L; ?( b- t' K1 S% @ \ |
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发表于 2012-12-27 18:47:17
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