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PPV GUIDE [PPV新手入门][28页]
* u, X! d$ \0 M+ s2 |详细的请下载电子书！ D7 C% ^( J: I9 ^) [3 s/ h! S
w! D* h! p. G" y
E) d( a$ d. Y* @8 p( rNewbie Guide. {( s9 a4 f" \; w) f1 h
PPVPlaybook.com# X2 U/ O0 x8 w7 E K
Tracy Shaffer1 D, `' x' f! k) Y7 u7 u
David Ford
& L. r% W$ e% \, p) O6 a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 16 @5 O, v9 l8 u8 k
Getting Your Mind Right to Start Affiliate Marketing) J3 Y% n; o. s5 X2 g' i
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
0 P5 ], T" x2 O" never-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
/ }- l$ Q0 D$ W+ {1 M; D! Wyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing6 d/ g$ o8 O3 }- {) {
with any success, these claims are laughable and far from the truth.
# H4 A; \( U" T. dAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
- K7 C) T6 |( Xflow management. The main benefits are the low barrier to entry compared to other businesses, and
* F) M0 j# V" u3 n5 }; hthe ability for a marketer to be a one person shop and make an incredible amount of money with low
( I p( d9 f; U+ a- I# H+ Xoverhead.
5 l/ l( `# h( i; R7 D7 IThe winners in this business are the ones with persistence when nothing works, who know there's
$ `$ c" `, p% H( y. U1 P6 Z( [plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.! k( ?" r8 e( g& G
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
g2 E* N0 X C$ jstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.3 R4 A- l7 @ g1 E3 X w) \
Most of these things happen suddenly and without warning, and they all contribute to the amazing
# ?: R7 j/ r: Y/ e0 rlearning experience available to anyone with a few hundred bucks and the ability to open an
2 `# G {7 H$ O2 _advertising account.* k- k4 f& Q `4 [( S7 r% |0 m
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
4 Q( R4 F0 d3 f* o; wwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet% h+ z& X4 d; f
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,! m: Y7 q1 ]: G7 d& z1 g ^5 y$ u
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.& u4 F+ [6 u, U: d/ ^+ P$ k
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
$ h+ ?- ~4 u# r0 W# @; p% Z( K7 astarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
, X0 }7 I' B$ T/ S, ustarted building.
5 k/ x) N3 `5 m5 }# [% rThings you need to get started:
: a, ^0 H! Z" G+ q1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)8 s6 L0 X; A& D6 ^, u. }) Z6 d
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue): ~, v* G1 W) ]: J2 z' ]9 F) {& i7 [
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)) K$ H! a5 K8 X
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab); t7 \, @: b9 s2 C
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
) {, B' f. _' z7 ~with PPV.% w- A& s: m; o8 V
Basic Getting Started Definitions
7 ^% G( i- E$ c+ F/ ]0 P6 jAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
% I$ k S7 d* E. oaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main7 ~, X- b! \% @- a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2: Y) F `4 |- y) b& S& h
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).$ T5 m3 b5 U4 z# H
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
8 P7 W: C+ L- ?0 q1 kreceives a commission on that product. An example would be the Amazon.com Associates program,! o6 Y, ]& R9 F3 P
Comission Junction or Clickbank.
, T. z |: E# lCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
$ `' A9 ^ Q! _# y3 z$ Ian action like filling out a form, submitting their email address, signing up for a service or sometimes
g2 f2 H+ O, v( I6 }buying a product. An example would be Ads4Dough or Neverblue.
7 c+ ~; ]/ B5 N: {* H; t: vAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's" E+ h2 p; h8 ?5 N8 H
account, getting the affiliate approved for offers, bumping payouts and just about everything else
. d7 g! C# L- Grelated to an affiliate's account at the network. Having a good relationship with your affiliate manager; v1 Z- c, Z+ |) D4 q% D- m6 p7 o
right from the start can really help you.
$ b7 `. K1 d; W: CPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served' k- o2 W( u& O% Z0 z" ]- F6 `
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per" N$ K" F/ g( U) ?
view, starting anywhere from .01 or .015.
; B: G+ e; `$ l9 \( e% AIn order to use this type of internet traffic, the affiliate can sign up with a number of different
, H8 v) V5 p0 Acompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,/ Y+ D6 H" h& G6 F6 t
MediaTraffic, and AdOn Network.
0 o5 \3 q1 a0 ^) ZDon't popups get blocked by pop blocker software?7 v" m# p$ l7 p' F
No. Popups are served in a new browser window as if the visitor had opened the new window
J e1 n; o4 L+ W! n bthemselves.
- k* F% I( i5 pHow many popups get served to the visitor?7 P \: M c5 W. r; } n L
The number of popups served varies depending on the PPV network. Some pop more frequently4 u% u$ k( Z N) _- G3 `7 v% e
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by/ p5 K A% T/ ~
serving this kind of advertising, so they have to toe the line between keeping their software
# f+ q3 i* |# U- D s, rdownloaded and still making a profit.% E& ?+ ^. @2 ^# x
Isn't this type of software bad? Why would anyone keep it on their computer?. b( z1 m" ]1 Y. |
No, this type of software doesn't harm the user's computer.3 _, ]3 l9 E; p* @
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
3 n$ i4 t3 g( b( C( \; h) V/ Btoolbars or videos to place the software on their computer. The visitor keeps the software in place so
. ^. U- k* R/ Kthat they can continue to have access to the incentive.7 k( _9 K( r! ?# R7 V- K7 A9 ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 31 A0 @; q2 p& {$ T- x
How to Get Accepted into a CPA Network! J7 e8 c- B# g: D% }
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
, h3 r/ Y- I2 c' }" [9 Nto start looking for networks is Offervault which lists offers and lets you compare payouts across" e O$ R1 F9 U2 ^8 E: m
different networks.
F+ C; a* t& k2 z0 A+ q, i( vOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)4 J3 X7 p1 u# D* c2 F5 g' q
application and be as specific as possible about your promotion methods. Usually some time after% l y7 O# I) {8 E' ~$ i
receiving your application, the company will call to interview you. The phone interview is a critical
/ k( C5 V: z' {1 v( I2 Dpart of the application process, and most networks will deny your application outright if they can't get& w$ [ g4 g3 n, b1 p( S
you on the phone.; |9 b- Y# X5 R! ~/ j
Often, the person who does your phone interview will actually become your affiliate manager after0 R! P0 ~) k" d; k( n
you get accepted, so it's a good time to put your best food forward.+ \. ~8 z* q/ m. t; J" u7 w
You might not relish at the idea of someone grilling you about your internet marketing methods over9 }4 Z, q. K7 d' I4 k" b
the phone, but trust me, this part is critical. Have answers in mind for the questions:0 A) @; ?7 h8 C/ O- a. A/ R/ _; t
What methods do you use to market offers? `: p O: k h; ]3 m
Do you already have a website you will be using?
1 R6 f& F2 r; V# ~How much is your advertising budget?; t1 O$ `/ F# I% ?: f5 N) H& a
What other networks are you a member of?
: _) R7 E! h0 b3 E8 |! }* R: XWho are your affiliate managers at these networks?
' @) p3 f B: _. L3 A% y$ vDo you use social media (Facebook, twitter, etc.) to market offers?( ?9 V- `' h* }
How much traffic can you drive?
7 @+ M% y# O1 z: `Do you have a personal recommendation from anyone who is already a member?; O: ?1 _% n9 |6 B2 I4 N/ q5 U
Once you provide satisfactory answers to these questions, the network will approve or deny your
( l x" L7 E0 P; l/ Eapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
2 x+ P* Y% R$ b6 ?4 rpersistent. Also, getting a personal recommendation from someone who is already an active affiliate+ D1 `, W; h' f9 B X) p \& {
for the network can be helpful.! }5 e5 ?. }, [* |
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate( J% O+ c) H/ j6 z( `
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
7 {4 D/ u0 f, O" Eowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know6 Z, B" {5 o7 t9 `. `+ T% m3 `" R
people can open a lot of doors as far as networks are concerned.
3 G0 T. B6 b9 t- J9 `After You Join a CPA Network4 w: H; N3 A- a: I! K
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager7 H5 l$ ?5 _; j* j1 R! J
and make an attempt to get to know them a little bit.
. t# b. w. D% @" _Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their' q- a' f4 G, z+ n' v
weight in gold. Start feeling them out from the start and try to get to know them. Once you get' I$ u/ P- D) v. o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
; g4 ^1 \6 A1 ~ J( clarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
/ ]5 A ~1 C) }# a1 ibumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus( g) K5 w- }4 o8 Q0 d
email.8 s9 b5 K# @2 h
For more helpful info about dealing with affiliate managers, check out:9 n+ S- s8 U9 Q! }$ J$ j
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
5 c- a4 T8 j" w lhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
9 h2 X/ z% G" a: Q2 @, W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 55 b2 {$ P; X' D& P" R" H+ B
Set Up Web Hosting
# M; K2 t* E3 ?% l M- @Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said0 }+ Q2 Z2 @. D* D+ ]
about internet hosting. In general, you get what you pay for with hosting. When you use a shared/ G- x: M- [, N
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
, v: p1 z0 A" _, H- xwhoever else is on the same server as you.
$ P( ~ H1 b5 R4 n* I `5 Y4 fSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
# x/ `7 e7 M7 Eenough that the visitor can't close the window before your pop up is even shown. You have about 3! a8 F, }9 x, g
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.% N! y. v0 M5 K7 x0 ~) ^
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a6 ~/ i$ [0 P) K# q) g
house full of roommates (hosting customers).
& v4 {9 z& f' \! \( b( m) M7 q; k$ [In shared hosting, this is like having roommates where everyone has no specific designated area inside
3 Z; }+ e2 L" qthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
]1 j' _% X0 e- w2 P# \# Y* lfit.
* U* X+ ^) G( s6 R& GSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
7 c& @# \# r3 _5 c2 f! o. Uthe rest of the roommates, by virtue of simply needing more space and resources to accommodate) h' g5 L9 P a- {. q3 h
their food. Everyone else's food in the house has less space to take advantage of.
# t- t1 ~- K( v( r3 PIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
1 p2 [" J* L6 m8 zany type of hosting this is a bad thing, and especially while running PPV traffic.
6 m7 A6 X3 [4 ?# d# \In the case of a virtual private server (VPS), everyone in the house has their own designated space
) _3 G k3 p. dinside the fridge to put their food, and other roommates can't come into that space. The server is4 @2 S& O6 o* S& V2 l1 `" P* y
partitioned, so that each customer can only use a specific amount of resources at any given time.* c% w9 V& \: s) }
A dedicated server would be like having the whole fridge to yourself. All of the server's resources& C! ]( r! T- r
belong to you and no one else can use up those resources. This makes it possible to serve much more
) w. s( p0 j2 T4 @% wtraffic, faster.
* i6 m# ?4 {9 c* rAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
! x* U' z/ ?2 w( ?/ U: j$ YAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
+ K. Q( E/ {4 z- E7 X8 phere:
h4 _& l) a0 C* ]3 I6 uhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
+ T _7 p* t1 ~6 WVPS&highlight=hosting
5 o' u; u* h5 l6 x4 `/ |Dedicated-Hosting-vs Shared-Hosting# a5 X4 I0 _3 E/ u
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
0 C' c. Q) E( j8 P. M; s+ PHosting...Your-thoughts& R/ K" O6 u, p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6* G3 @3 \# y9 j* o9 B; `
Hosting Providers for PPV X+ \- ~2 S. O% K* ^) B7 \- T6 c
Beyond Hosting- X8 v8 U( p- k4 c2 i- e) o
http://beyondhosting.net/
: H; k" s1 H6 `* j% U; [, }1 hWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment6 P) G0 `, S, @9 b# x2 f
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when0 ^+ D0 h, R/ B% {
direct linking with PPV. Also, these guys provide great support.( D% K3 |$ W: a$ L4 E# Y0 L3 w
Prosper202 Optimized Hosting
$ c3 M+ h+ J9 t4 @( @% A1 yhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/6 g8 M E+ {: Z0 `* p
CPVLab Optimized Hosting
9 h$ d* m9 a% Ohttp://beyondhosting.net/CPVLab-Hosting/2 e& I/ s- }: p
Domain Names for PPV: s0 a& p! t; ?3 q' w0 y) {
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is( w$ P7 i+ Q$ U6 T5 `* f4 z c
where you're going to host your tracking software and your landing pages if you decide to make them.
7 ]1 F4 v. G6 X+ m" O5 n7 ~2 mOftentimes people wonder if they should have a specific domain name or a generic one. One generic,! A9 c" L- W) C# ?0 D1 T3 ~% w
bland one is fine to start with, to host both your landing pages and tracking software. The .com,( N: E: g1 Q$ ^% ?+ ^
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
' Q, D5 {* t% L9 J1 Bterm or build a whole website.
! d# E5 C- h7 Y. q2 Z- S2 O3 { o' jAfter you buy hosting, a domain and get those all attached to each other, the next step is to install- }% j. t' `, x K5 q ?
tracking software on your domain. This is really important, because it is necessary to track your; A2 y3 K) C- V3 W: P0 Q
conversions down to keyword level so that you can optimize your campaigns. Without proper7 P+ j C. p8 f M! r7 u
tracking, it is impossible to know what is working and what isn't.
) H6 I7 x3 J* L9 | o9 d% ]' _: J. dTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software# q- K% ^7 q8 M
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
6 R' u8 b' R; [' {6 y" k. }Prosper2028 W0 w- v$ a3 |& v+ _
http://prosper.tracking202.com/apps/
) x- H* s$ e$ t# XCPV Lab
# ]# {, K( m* T+ |7 q: Mhttp://cpvlab.com/
1 n$ k& y( X+ U7 Q9 C/ lCPVLab Help Videos
5 t/ S5 D8 V9 H3 E) ~2 [* ?# X: mhttp://ppvlab.com/oweiw/oiurw/vdm.htm
- L# J9 @. H2 R& c1 _/ bAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
/ X; b+ S9 f4 L2 H+ G3 |& Yindustry standard./ m0 f3 m( E* T3 E. m6 X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7- Y) y5 R' u% G
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from" d- v3 K U$ V
good support if you have problems with your installation.
( ~1 U! z. k9 t8 t$ LTracking 202+ s5 P0 h$ }' B8 ]+ E) p' L" O. C# o
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
% w/ v9 [9 ? Y$ q. T; [campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
/ U C! K p t6 G" [8 J" z( rarea.- S0 O; p. h# V: E
If you choose this option, keep in mind that your tracking software, one of the most important parts of
! q) p( V9 ]1 u8 P6 \your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
3 l+ q' E2 w# x5 Q5 P' dinterface, and their hosting.
1 v* v- q' F" j) P1 C# R4 S: oAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
! B- D- F- j6 t* O8 _and targets which you are bidding on. Leaving this up to chance in order to save money could
) y& k6 ~) Y( _3 P; }2 tpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
; L \! V: e7 D3 Jwere using.
) L+ [/ [# l, ~/ F! r6 Q. \/ o* pChoose An Offer( A3 L% e# r+ ^5 M
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.# B. m" K& }$ }0 [
Lesson on Offer Selection+ g; F4 X' h3 u: }" D2 _$ W4 p* c6 ~
http://www.ppvplaybook.com/forum ... on-Selecting-Offers# K" l2 a% I9 y! ^0 \
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.) k H8 ]2 y& l9 U: m' F4 g
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using1 k. _$ C' p: [3 y
LeadImpact as the traffic source.7 h' B1 d V) Y7 I9 ~8 s7 w
Now the best way to learn how to put all of this together is to just get started. For some variation in
4 W5 M' l7 B/ othe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
) c9 V/ K( h. p/ {# @, x$ Icampaign.
3 X) J3 Q' s* @# h% J/ ?When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first5 d- B! c/ p- g! c/ P0 k$ I; _
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
9 @9 |8 L" w. U P$ R; Othat all traffic is accepted.0 u! E5 s4 Y- h- q
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
7 o6 c& L( s: _' ^- SThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
# y. {% S' ]) pget creatives like banners or images specifically for the offer.
* n2 g# h' T, b* U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
+ [, w! q& V2 T2 P4 q" {/ }8 fBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can# w3 g8 `3 [# K% A
track my keywords. Without doing this, it isn't possible to see what's converting.
9 y. t8 L2 {$ e- \In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:" n1 G @' N: f2 K6 P4 Z7 Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
' }$ z& x" r7 b4 z" e% IIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
6 ~; \; P, Z1 ^- tbottom of the page:3 l( i0 Q# o0 v9 p% |! p
Next, I have to cut and paste this pixel into my offer at Ads4Dough.( h; T! ?: z9 L o: c
Click on the offer → pixels → Add a new pixel and this comes up:
/ g3 s" v) s5 w8 P- r3 I# a; x8 ZMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL e" s0 ~& i0 E( x6 T/ w8 p) L
from your software into the box that says 'Enter URL of image to load'.; h2 p0 X) h8 G, b& F
Once you do this, it should look like this:, I. F2 z; g9 F; B2 v5 y! _8 |" M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10( U, B0 k* Q G/ U/ o- P
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
$ r+ a! e; w, B; aNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
* ` N7 l$ }& {8 _( dProsper or CPVLab.
1 n% y# C* Q1 O. B0 I! d& g7 B7 R, a" L& @0 N5 U5 A
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