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PPV GUIDE [PPV新手入门][28页]
9 l& P6 N4 B" c详细的请下载电子书！; K; k0 d% e( q. o4 {
: W+ ^, k m: ?% V6 i; E$ E
& a- |, l/ c6 e# y0 q
Newbie Guide
$ Q* O) e! u) {! i4 o7 LPPVPlaybook.com
+ {1 C ~/ G9 O0 O4 q4 Y+ P/ \Tracy Shaffer% M3 R* U+ a+ Q4 H3 f
David Ford8 |3 V" F& N8 {( T0 e7 z, z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
7 t0 q8 E* A2 D$ k4 t3 h5 sGetting Your Mind Right to Start Affiliate Marketing/ T0 L8 Q) Y8 c& l5 `! R4 V9 ]
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
( c2 X. o8 b* B" ?ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where* q) O: P( l1 j. V# ^
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing/ L' _; g0 A. }/ F- s
with any success, these claims are laughable and far from the truth.! ^" \% h+ a# i- A& R. r4 z5 v, V
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
3 o9 _4 f0 K5 U/ ]" Y' F5 E, }flow management. The main benefits are the low barrier to entry compared to other businesses, and4 w& ]; M& W" I
the ability for a marketer to be a one person shop and make an incredible amount of money with low
L! |$ u y% ]# X1 D/ b9 yoverhead.
3 G& Q. n9 d. ^' xThe winners in this business are the ones with persistence when nothing works, who know there's
& y. Z8 s: }9 N# g3 t- e* `4 {& xplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
/ |% Z5 {' [: ^! D( t. GThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
9 V1 S+ I- V$ N( S4 C ystop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.& R* O6 C9 Y$ d9 G8 P& e$ C
Most of these things happen suddenly and without warning, and they all contribute to the amazing3 V0 g/ _4 D) M Q# `8 T+ Z
learning experience available to anyone with a few hundred bucks and the ability to open an: y0 n5 T& I" p. H: U1 n
advertising account.
5 t4 t. f6 O4 g* E( {6 _9 w; EYour competitors are willing to work at this around the clock. This isn't a push button, instant business1 g8 b6 E+ a( a
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
1 W3 N: E v- ]( Qmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
0 F" F h- l$ B2 @trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.2 p5 S+ h0 X) K. Z$ _! E& ?3 ?
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you* i/ `2 j: x% _$ h
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
. d+ c) x5 f1 G7 Z! Z% t" dstarted building.
- P$ ]- j( c+ kThings you need to get started:9 N1 Z* W- G/ V
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
$ T" W" n5 g8 T' F$ `1 ]2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)+ H9 X3 u0 T8 R! v3 u, }
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
r3 G3 U' z2 h# o# u4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
2 i7 W8 }. Z3 L, J2 g0 eThis guide describes from start to finish, how to get started in affiliate marketing by running traffic) a5 ~- `( H# W3 ?
with PPV.1 t- D+ o, ~0 ~0 L
Basic Getting Started Definitions/ g a4 T0 t9 r! ?
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
. Z2 ~& O0 l& k" ?! R: Yaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main- s: t6 I3 h- A8 G1 V+ x8 V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2* z% r, A2 q$ d! j: Z
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
2 G! q$ M1 {( w3 UCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate5 l7 Z% W. G2 I' e6 D4 s
receives a commission on that product. An example would be the Amazon.com Associates program,6 d2 |3 x5 U: \8 g% }* f
Comission Junction or Clickbank.9 F& ?; X# t' l& x( P% N
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
" Z* w7 P! D8 Z6 S$ ran action like filling out a form, submitting their email address, signing up for a service or sometimes
2 B( L4 F* ^. I8 bbuying a product. An example would be Ads4Dough or Neverblue.
/ J) M, W! |5 L" rAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
, N6 [7 O( h1 k" n' @account, getting the affiliate approved for offers, bumping payouts and just about everything else8 O# h- s# N, L
related to an affiliate's account at the network. Having a good relationship with your affiliate manager2 A/ i4 S4 t, n: X. D s" c8 v' m8 p
right from the start can really help you.
9 P C4 P, j% S6 o/ Z) X5 p j% [PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
% u/ Q D9 n9 I, g0 Q" Vin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
7 p# z+ i% s6 Oview, starting anywhere from .01 or .015.+ S. S; S% S$ v/ n. P, {" ~
In order to use this type of internet traffic, the affiliate can sign up with a number of different+ F2 h; v, y% N3 p2 N3 e( B
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
4 x$ c1 ]2 h3 |& h1 HMediaTraffic, and AdOn Network.. c X: k) s& t! S ]- i
Don't popups get blocked by pop blocker software?
5 m6 h$ }( s; m Q8 V4 C( F# L0 XNo. Popups are served in a new browser window as if the visitor had opened the new window8 r1 ?; I h1 C/ k
themselves.
- s. w6 W$ N4 ^% P7 f2 H( vHow many popups get served to the visitor?+ G$ ]9 t% w( h5 R" ~
The number of popups served varies depending on the PPV network. Some pop more frequently1 n! c! e4 n' r: \9 `5 o' J
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by, B' S: {; ]! h! L& v$ R5 w5 G# p
serving this kind of advertising, so they have to toe the line between keeping their software
: ]- `/ f8 y2 z3 Tdownloaded and still making a profit.
6 z8 s) Q% x- Q8 M, A5 I3 J+ @Isn't this type of software bad? Why would anyone keep it on their computer?
6 K( s P1 x% T6 s$ C& H0 XNo, this type of software doesn't harm the user's computer.8 M0 d; s2 A& E; N, Z" ?: X
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
: x( G" l* W# k5 otoolbars or videos to place the software on their computer. The visitor keeps the software in place so/ g; Y0 l9 o) c3 m e
that they can continue to have access to the incentive.) l7 q" V! U7 T9 c/ F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3* Y) {" K* s- \, ^
How to Get Accepted into a CPA Network
% o! e4 v' P+ I4 [: X' _' i6 h0 ]: r- lIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place1 |9 r: c" J! P8 e8 N9 E. f
to start looking for networks is Offervault which lists offers and lets you compare payouts across5 s' U& m" U, j5 s
different networks.
) I0 X; K5 ]# S6 n3 i& `Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)& p. @/ |8 {6 C/ q9 i- S5 d8 x5 |
application and be as specific as possible about your promotion methods. Usually some time after: x0 ^. c; h7 r' z
receiving your application, the company will call to interview you. The phone interview is a critical
7 d9 `; K$ x: ^ E1 W8 |, Cpart of the application process, and most networks will deny your application outright if they can't get' o$ G2 H; ^) ]
you on the phone.( @' `( t1 i' T3 t0 i
Often, the person who does your phone interview will actually become your affiliate manager after7 j! Y" d. M& }2 c
you get accepted, so it's a good time to put your best food forward.
. V% ?9 N7 {/ J9 C y. v7 r* J9 kYou might not relish at the idea of someone grilling you about your internet marketing methods over
0 @$ X& |, o# h7 a/ t! k; jthe phone, but trust me, this part is critical. Have answers in mind for the questions:
4 z: [! _0 \4 m: J6 M) V2 DWhat methods do you use to market offers?
! X) e% H/ x0 f9 \4 S! g! u: mDo you already have a website you will be using?
0 W/ {* U# m. X- w# l Y6 v8 WHow much is your advertising budget?
! }0 e) N6 u# t8 H( lWhat other networks are you a member of?
- P7 x$ l2 O+ S1 RWho are your affiliate managers at these networks?
+ w$ K4 R# X" ]8 X2 Z: l5 E2 aDo you use social media (Facebook, twitter, etc.) to market offers?
" Z; ?5 I, y6 F! @/ V' u6 UHow much traffic can you drive?7 w. R% K W+ N8 Y' W
Do you have a personal recommendation from anyone who is already a member?
( r! `3 P) X2 r* M% J2 ^Once you provide satisfactory answers to these questions, the network will approve or deny your1 f; _. J4 D7 x5 n. e2 g) c& b
application. If you get denied, just keep applying or call someone on the phone and try again. Be% ]3 v Z. R8 ?& S2 j
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
* ~2 b; v- c* tfor the network can be helpful. N2 I8 z! i5 r2 m9 P/ m* F
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate( ]' Q2 M d' C6 G! I
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
4 G4 G$ i. w `6 K; P: @owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
" F4 n4 k9 }% Ypeople can open a lot of doors as far as networks are concerned.! R5 J% B0 [* M! @& u p+ F+ R5 m+ Y
After You Join a CPA Network; t) o3 `; g; `1 J* \
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager1 ?8 w c3 |+ Z/ r9 l2 P3 C
and make an attempt to get to know them a little bit.
, z! R( H4 ]1 aFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their4 k0 y; V* ?* w: ~! a& z
weight in gold. Start feeling them out from the start and try to get to know them. Once you get. z% }( T9 }: k& K/ t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
8 @& f: `1 j; J6 n Blarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
+ E! K9 Q9 i! r) X( c5 Lbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
# n0 I& Z' ~( d8 k5 Demail.( t6 R J w5 I0 c5 W+ J! N9 I
For more helpful info about dealing with affiliate managers, check out:4 [4 S: _+ R% M) ?9 P. g5 H
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
8 L- I' b) q" Q, y! nhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
2 ]7 t: O# S. ]5 Y3 l2 ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5 O. M4 r5 n* f
Set Up Web Hosting
: w4 o& S6 G% l* G' p$ ]Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
! h5 ]( Q$ |6 v/ W5 g# b: T, Tabout internet hosting. In general, you get what you pay for with hosting. When you use a shared0 B) `. e8 ~- `: T. Y B
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with# R. g7 c: p2 J& G L! @
whoever else is on the same server as you.
1 t! q \% h: \' _, bSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
5 ]' A3 W3 O0 `9 \5 jenough that the visitor can't close the window before your pop up is even shown. You have about 3, S5 [, R4 c! H% M5 {/ Z
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
: |6 I4 b: j+ UTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a1 N( x6 |6 I5 R, D Y4 |
house full of roommates (hosting customers).
* S4 c' g R F: f+ b: hIn shared hosting, this is like having roommates where everyone has no specific designated area inside
, `% l6 G( h2 t# }6 h6 }5 athe fridge where they are supposed to put their food. Everyone just jams their food in however it will
8 k) n8 G5 h5 @fit.
( b# f' l5 \$ TSay your roommate brings home a large turkey. They will then take up more of the refrigerator than1 ~$ `1 Y* `; |$ A
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
5 j4 K' K# w! f6 H& w7 \& A |! q- C/ P/ }their food. Everyone else's food in the house has less space to take advantage of.5 n/ ^7 d6 Z* v! o. s+ \
If you have less server resources to take advantage of, your ability to serve popups will slow down. For1 a. a! g- o3 t, R
any type of hosting this is a bad thing, and especially while running PPV traffic.
4 A; c ]. h# c8 H# iIn the case of a virtual private server (VPS), everyone in the house has their own designated space( l/ B M- k c( x1 p
inside the fridge to put their food, and other roommates can't come into that space. The server is& ^- z% H/ G( d. J6 U
partitioned, so that each customer can only use a specific amount of resources at any given time.
; `' o* E* |8 m3 G8 P! oA dedicated server would be like having the whole fridge to yourself. All of the server's resources
; O+ q9 |. F, K& ebelong to you and no one else can use up those resources. This makes it possible to serve much more
$ ?" {. S/ ^$ ]* R; Mtraffic, faster.1 a" [4 M5 V8 ?4 F9 U
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.* O& b0 q, F( J7 G q
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is h) n( I6 H4 ^/ x8 E
here:
! ~0 i& c) y Z; q" U- e1 Ahttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
4 W" L+ h& ]2 ?8 b4 N" _VPS&highlight=hosting c) y& c& D- I6 @4 x
Dedicated-Hosting-vs Shared-Hosting
, Z w _# S, p. ~( I( S* Qhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-# K1 ?. t# V( }) n8 O( A% Q1 v
Hosting...Your-thoughts D+ P( E& i3 X, W% Y4 n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6; F5 r9 O4 s1 K& K1 k2 D5 `0 w, l
Hosting Providers for PPV$ g$ x( T: T8 [, n# \9 `
Beyond Hosting; A* e$ P1 k6 J' a. k( j3 _2 A+ }9 Z) ?
http://beyondhosting.net/6 D( q9 [* g! _0 Q5 E
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
" r+ s: {. P( o' d" Mreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
% [* h' b6 c8 M$ pdirect linking with PPV. Also, these guys provide great support.8 S4 M$ C2 D1 _- V9 @3 H2 q p
Prosper202 Optimized Hosting
- |3 P; V+ Y# V) chttp://beyondhosting.net/Virtual ... per202-VPS-Hosting// n. ~" G" m+ z1 f* u* y7 b
CPVLab Optimized Hosting5 i) G( K3 K' R4 o# h
http://beyondhosting.net/CPVLab-Hosting/
1 v. W: ~- z7 j9 |( L4 s2 pDomain Names for PPV# f( r+ t5 i9 _, {
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
4 _ |- b$ p: U: i1 rwhere you're going to host your tracking software and your landing pages if you decide to make them.5 ^) u/ w: W9 F1 z- P7 q
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
* |4 l7 d; k' q- g, X4 ?( vbland one is fine to start with, to host both your landing pages and tracking software. The .com, D# w+ T8 J5 }/ j K3 }: {
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a/ E# w2 V! ?% s4 h* j
term or build a whole website.
2 P. g4 P) y- M; B6 `* L+ UAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
0 E8 L" R( d& @1 D+ B' q1 c4 Jtracking software on your domain. This is really important, because it is necessary to track your$ s( Z, K0 E3 u, J+ \$ ^$ S: \
conversions down to keyword level so that you can optimize your campaigns. Without proper, x2 T( X8 b+ ^6 ^
tracking, it is impossible to know what is working and what isn't.
2 N" A" d8 t/ D# i6 A/ G ?To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
2 S) \ N+ q& iis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
: J' \4 j3 K5 d5 a" AProsper2024 w4 Y1 _, j! v9 j) J* U- U( f
http://prosper.tracking202.com/apps/
4 z9 y; j, k# w/ S1 n2 M1 i( DCPV Lab3 G, S6 O: _- z
http://cpvlab.com/
: X# g! H7 V3 i8 Z, T8 b7 ]CPVLab Help Videos
4 z* e6 L& O0 l) w Ghttp://ppvlab.com/oweiw/oiurw/vdm.htm2 e+ [) e% i' U
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an1 U, G2 M& Z9 u7 T5 I* ^8 W* m
industry standard.4 z: \' @2 D, u: ?+ ~9 F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
0 J+ _9 T3 K) ], X* W+ G+ K! LCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
* o) F. t$ ]! J! M6 fgood support if you have problems with your installation.4 i( J# R) d0 r6 ?6 c/ o
Tracking 202$ {" J; `& X, ~( w
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your+ O9 W7 b; z) [1 U1 b
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
) a6 Q. g0 G+ j/ D* `# Karea.& [2 j9 O2 T, E7 Z* m& ~4 {' ?' P F) ], F
If you choose this option, keep in mind that your tracking software, one of the most important parts of4 `; A/ D% [/ o D) q, _: n& J4 q
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
/ B5 q' [& Z1 f! ?interface, and their hosting.
" j1 G# `" z7 C' F1 N7 YAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
$ c/ u: d$ a) M1 S$ s6 s; I0 zand targets which you are bidding on. Leaving this up to chance in order to save money could
( n4 Q, Y, W/ K8 n$ }! p0 x1 Vpotentially leave you open to huge risk if someone else caught on to what offer and keywords you- D4 n1 a' _/ P& U. K2 Z% E
were using.2 I- H- R4 F* V6 O8 M
Choose An Offer* x8 E1 b6 u# p& f( o" i1 X0 D8 m
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
0 l% R( m4 j7 V; c% g6 Z% M" Y1 SLesson on Offer Selection
% k6 g8 D; b( {) I* A# L! uhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
9 c) O+ o/ Q* u& W# g( {In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.' b7 y5 H1 |& }) N; B# ]
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
5 L! w2 }. R/ p QLeadImpact as the traffic source.( t9 m2 i: K* n; t/ |7 m3 U2 {9 H
Now the best way to learn how to put all of this together is to just get started. For some variation in
: Q' Z) q8 X+ J' Z) mthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
+ `( V" f1 Z9 g* fcampaign.: Z' e" j, @8 ~0 H: ]9 y* b, t
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
: t) Y" g5 j3 i3 B6 q* a- opage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says w9 \* v! q6 L. J+ t
that all traffic is accepted.
9 P' Y+ d& D4 wFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
7 r4 K3 O% Y6 G8 [% f/ _6 LThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
3 i Y" c$ e a+ e- z2 i- |get creatives like banners or images specifically for the offer.
* h1 e2 D+ G$ ~0 o( s8 m% v3 l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8* z5 c7 V- e6 L. L1 g
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
, _& D7 y6 m& y8 V) [track my keywords. Without doing this, it isn't possible to see what's converting.
f! r& _& A% HIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:7 g+ h! k- E9 C, d0 [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 92 D* |, Y" C8 T( {
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the' k& b1 G C: k5 s5 `, _6 c* o
bottom of the page:+ m# a3 c: O# G# F$ ?9 U& n3 L
Next, I have to cut and paste this pixel into my offer at Ads4Dough.+ T _$ t9 Z1 y C7 x! {
Click on the offer → pixels → Add a new pixel and this comes up:
' Q7 z# U! ^$ t2 t1 E9 ^Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
4 g' D! s6 B4 g+ a# Z% ~( E- X) |- Qfrom your software into the box that says 'Enter URL of image to load'.
& i' N- Z7 C, n2 v6 f' j" [Once you do this, it should look like this:
( x' h' d5 w+ T8 G5 v' _0 |$ n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
; Y) z& e0 c" n. WClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:: |6 ^2 \9 ~( |: X/ W
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
7 g0 P+ v- Y/ X }3 BProsper or CPVLab.( |. U+ N" h" U [ E
3 l% m! w( W& h/ \
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发表于 2012-12-27 18:47:17
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