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PPV GUIDE [PPV新手入门][28页]; m; R7 I! u1 q1 f4 e d5 }* G" P
详细的请下载电子书！
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0 F2 C* W& t9 z0 _4 o6 v; i9 [ E1 ^: J
Newbie Guide
& {9 k6 F/ U' T2 APPVPlaybook.com
2 C) y$ j( b. H) U2 iTracy Shaffer8 |# o g# v, g0 S2 g
David Ford
, J8 j: B, V# a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 11 z& `: y: c* T* J4 y
Getting Your Mind Right to Start Affiliate Marketing
d# C: Q( R; [& E6 e9 t) Q! `0 iThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
9 [/ W& B1 O+ o$ p0 m- `0 Eever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where, N( W+ b% R8 v) O
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
/ z. I, i' E) ^' N" a m" }with any success, these claims are laughable and far from the truth.
/ a3 {- e0 G; [$ D6 ~" J8 t& QAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash* }3 f3 X' q! N, R
flow management. The main benefits are the low barrier to entry compared to other businesses, and
5 J+ x( j. s$ O v# ]' Fthe ability for a marketer to be a one person shop and make an incredible amount of money with low
$ v- n4 f0 j! r$ w4 Ioverhead.& [4 X7 I' U* b+ A
The winners in this business are the ones with persistence when nothing works, who know there's
: Z6 _) c [: O+ x( Q5 X5 |plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
& B# x5 |% p- kThe cold hard reality is this: virtually everything in the space is changeable, what worked today can/ o+ C6 t" K. W6 P
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.* ]1 @% |6 T& Y0 m' [9 R& |0 P9 Z
Most of these things happen suddenly and without warning, and they all contribute to the amazing$ F6 W9 R+ T. \: x' s
learning experience available to anyone with a few hundred bucks and the ability to open an$ m# V1 [% v( ~$ H5 g. c5 F+ D
advertising account.
j) R3 E' j! B) j9 FYour competitors are willing to work at this around the clock. This isn't a push button, instant business5 d" U& U7 c: M9 P# d1 B) |
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
2 ]5 ~, n, l1 ]4 ^5 smarketing has spent countless hours learning, trying new things, launching, tweaking, improving,! i. k8 D8 ?" c. v) D
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
0 V6 e2 i4 p/ }With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
& K2 A5 t( c) qstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get) N& m8 ?, V9 d5 A, \, O( j
started building./ V' j2 H: R8 @$ Z
Things you need to get started:
; L- e' V2 S( A. r1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)& s) [) F; ~3 I+ V& S) b" ]) p
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
, O: ~! M! z& d' D# y. @' o3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
1 M c9 O6 k# M6 U- z4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
& J& L2 b( F; N% x# t3 i% _This guide describes from start to finish, how to get started in affiliate marketing by running traffic
1 ^$ ^( V' L" ~2 R5 \- R6 V* F- Owith PPV.
0 x5 L) P" S3 r# |Basic Getting Started Definitions) r; N4 v8 f: c& Z
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
/ ~7 V: s6 q" t3 F+ w+ uaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main6 _6 {/ t8 x/ z5 V7 A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
$ W* N4 j/ I# c2 f8 Ytypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
. ^( Y/ k+ J% b3 pCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
# ]* T0 Q$ P& S( l! ?# W0 l+ {; Zreceives a commission on that product. An example would be the Amazon.com Associates program,+ s0 J4 U5 u% J8 A9 R2 I
Comission Junction or Clickbank.
" x) M( _3 ~5 e+ cCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
+ z4 X L- j& A3 y/ {: H, m/ f, oan action like filling out a form, submitting their email address, signing up for a service or sometimes
* ]# ~5 X; |9 q, l9 ebuying a product. An example would be Ads4Dough or Neverblue.) v; k4 u; X7 I4 O: |( c; F; j! F
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
5 C' X. y8 F' T K z. vaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
. n8 ^( _4 l7 M' L5 H) v& frelated to an affiliate's account at the network. Having a good relationship with your affiliate manager g6 @5 D. J2 `+ {0 s
right from the start can really help you.
. n1 B0 j# `8 HPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served+ C; m" j+ u# j
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per. v( V) h: Q/ v# b) T! j0 W
view, starting anywhere from .01 or .015.
' k1 R2 ^7 A: X7 j# r+ TIn order to use this type of internet traffic, the affiliate can sign up with a number of different; t( f3 W& S/ C/ `* [. P# r$ o
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,' f8 _% |+ a) z/ w8 H
MediaTraffic, and AdOn Network.
, ] Z: q# A+ Z2 d9 u3 DDon't popups get blocked by pop blocker software?0 z/ f7 L, K9 ?6 a
No. Popups are served in a new browser window as if the visitor had opened the new window
( }& s6 e0 O- a* W1 ^themselves.
8 w" L; K! Q) _4 JHow many popups get served to the visitor?* ]5 o2 d7 W6 k: b
The number of popups served varies depending on the PPV network. Some pop more frequently
) z, P( P- ]# I% ]8 C" i6 x1 F- z(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
* H' Y' \! b) c) H8 u; J0 vserving this kind of advertising, so they have to toe the line between keeping their software
! o( Q# y1 Q/ o) G8 h ~downloaded and still making a profit.: _6 b" _* {8 K$ p5 x
Isn't this type of software bad? Why would anyone keep it on their computer?5 U% g& U9 p m% U9 T
No, this type of software doesn't harm the user's computer.) \% A5 M3 R- Z* N3 j: J: `
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,% L* w L, p9 u1 U0 c
toolbars or videos to place the software on their computer. The visitor keeps the software in place so$ H/ n1 O; g4 w' ~1 m5 A0 Z
that they can continue to have access to the incentive.0 p; }" m) L1 I; m) ?: O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3+ n; v) }) {4 R2 T( T- r( \
How to Get Accepted into a CPA Network. S: K, k7 U% r6 N+ a2 ~
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
9 _" Y1 g9 q3 S6 j2 V8 ]; b1 }to start looking for networks is Offervault which lists offers and lets you compare payouts across
; |9 G4 f0 a+ T: y, H! tdifferent networks.) ~0 g. R0 L6 |" V" S. x; @' K
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
4 n! T) n: G( y; Z" j* X8 iapplication and be as specific as possible about your promotion methods. Usually some time after+ ^! S& M" B7 W- Z- c, Q
receiving your application, the company will call to interview you. The phone interview is a critical5 s" a5 t& Y" E, z0 t; C/ i
part of the application process, and most networks will deny your application outright if they can't get! n: B2 m: N; N! Q4 O( ]! l
you on the phone.
% o) O5 z5 A! b- vOften, the person who does your phone interview will actually become your affiliate manager after
" o. o$ a$ S( U7 x# Dyou get accepted, so it's a good time to put your best food forward.
$ i0 ]) k/ R1 T& O4 AYou might not relish at the idea of someone grilling you about your internet marketing methods over1 h u; k" z7 q9 }
the phone, but trust me, this part is critical. Have answers in mind for the questions:
$ T V! p0 B8 g& o; s# z- JWhat methods do you use to market offers?1 D5 W( i# g' {' y3 I V p+ z
Do you already have a website you will be using?
, ~+ H, H/ P; l) Z/ I1 |: T* S* \ D4 `How much is your advertising budget?
" w+ ]2 @& S; G6 ^3 m9 K: m1 v& XWhat other networks are you a member of?
7 Y' P9 F( {0 g u8 o/ N! ZWho are your affiliate managers at these networks?
' T v1 C0 C" `: T5 B% E& D8 aDo you use social media (Facebook, twitter, etc.) to market offers?7 i+ ]" T6 _/ w+ B3 l
How much traffic can you drive?
6 R5 h9 F1 m1 [4 E4 v# @/ S& |8 lDo you have a personal recommendation from anyone who is already a member?9 U$ a8 S" u# ^
Once you provide satisfactory answers to these questions, the network will approve or deny your
+ [5 @; \+ w9 V! B+ A( `application. If you get denied, just keep applying or call someone on the phone and try again. Be
; w7 g9 d" O2 @* g: O# I. bpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
, v" b @' p7 l \for the network can be helpful.7 N7 z7 v _0 [& X
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
3 ~) k& M& Y6 y/ dSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network7 F/ ?1 p- A2 H2 j4 M0 o& p
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know' k, a( D. }6 K
people can open a lot of doors as far as networks are concerned.4 U4 z% Q- E2 S
After You Join a CPA Network
$ L6 y# o: f; y7 {4 [. MOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
& D8 t# v y4 j- e+ k/ {' M: |and make an attempt to get to know them a little bit.
2 i7 D5 n: p+ E( _5 q9 e, EFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
2 Z2 D# K q, Q& @1 Pweight in gold. Start feeling them out from the start and try to get to know them. Once you get& @/ t: K! O J- H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4& M w, z& x* F' P
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
3 y/ ?. K @2 _ J- H9 Mbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
' [+ O# M! O; q8 U% _3 y& T$ eemail.. c$ o" H7 h" z9 G( e; M) y
For more helpful info about dealing with affiliate managers, check out: Q' j; p7 X& Q6 t8 k
http://ppvplaybook.com/blog/musi ... -affiliate-manager/: w% K* K# }0 {" f$ N
http://www.mrgreen.am/affiliate- ... iate-managers-want/# l4 ]3 q& y- `( u$ F! f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5( ]: t O6 g8 y
Set Up Web Hosting# I* _% `$ E6 Z6 ~2 k6 M
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said! r& I$ t6 E8 p# W% S
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
+ i- `3 p: l- v) l) Z: [host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with" e0 E- w7 e' `' s5 o- h
whoever else is on the same server as you.8 I0 M3 U: J q
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast4 j( [& t% C$ F1 L2 `& H
enough that the visitor can't close the window before your pop up is even shown. You have about 3
3 ]1 s$ S* T- W5 w8 S8 p2 ~7 Pseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
- R9 n! z. f- l2 uTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a; E6 Z3 M& `7 I9 v3 B- c
house full of roommates (hosting customers).
. e6 z, b4 R) d+ S( B0 F+ w/ [In shared hosting, this is like having roommates where everyone has no specific designated area inside5 @9 o* j+ s5 G& O
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
. G, F* K4 m6 bfit.1 R7 R/ \- M t; ~3 o9 d
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than; {" k# i: B0 G2 u5 f
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
8 b8 P% e" y3 [# A! q7 _7 e0 ttheir food. Everyone else's food in the house has less space to take advantage of.& X* X% H( m$ ^& j! [3 v" C
If you have less server resources to take advantage of, your ability to serve popups will slow down. For- }7 b' c1 m5 K+ f7 x- t9 j J
any type of hosting this is a bad thing, and especially while running PPV traffic.
) s$ t7 C- H3 k* K) c4 l: e' vIn the case of a virtual private server (VPS), everyone in the house has their own designated space# O- ?+ B9 P( T- }8 g7 k3 J
inside the fridge to put their food, and other roommates can't come into that space. The server is
9 P! P4 t! ?( l# T7 u0 vpartitioned, so that each customer can only use a specific amount of resources at any given time.
: N% B) d2 F6 y. G5 _2 R7 HA dedicated server would be like having the whole fridge to yourself. All of the server's resources1 ~7 ^( ]- D8 G3 Q4 e
belong to you and no one else can use up those resources. This makes it possible to serve much more
) W; g$ P% G% E" w# h, Ptraffic, faster.
0 a9 x0 m# \% {; ^# JAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
{! j$ y7 R# I6 I, \Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
8 O, o" q/ w& }6 S& bhere:
% ?1 @" ?6 p/ r( O5 u8 m% _: ]) ~http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
2 |$ }+ D& q4 ]' i& ]5 n5 p% gVPS&highlight=hosting$ D8 f' d& V5 J1 T
Dedicated-Hosting-vs Shared-Hosting
2 o& d, E v" N% mhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
' l! n; g, r7 t5 XHosting...Your-thoughts
: \3 Y, \7 B5 @3 P9 W) r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
- N7 D: y% C- H$ QHosting Providers for PPV/ {% g+ ~( u4 d8 N: n% ]- \
Beyond Hosting6 F7 G! w K1 Q7 |: A5 |- h
http://beyondhosting.net/& }" x% E4 y h( @; n
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment1 Y, H6 U- |! ?- p+ w7 Q
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when' u+ q" T3 l" b+ X% J
direct linking with PPV. Also, these guys provide great support.
1 I7 W: Z8 q. R3 `6 pProsper202 Optimized Hosting8 n+ v, ]4 i2 q% q$ Y
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
: R8 S1 d: T% h( R- q. oCPVLab Optimized Hosting. y1 X% z+ C; v
http://beyondhosting.net/CPVLab-Hosting/' g/ w6 y6 |, H. g$ Z. N
Domain Names for PPV
6 k% l; @8 q# L2 I' a$ eOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is" D; s6 H! ?) }5 {+ M; U
where you're going to host your tracking software and your landing pages if you decide to make them.% n/ W8 i R* C* U# T& ?+ j
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,. z4 D! M F" } L3 `. @, s7 Q
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
1 i! E/ a2 g# o.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a7 w$ O! k3 Q/ L4 y) P' v- K+ O
term or build a whole website.
' G9 }$ O9 n1 mAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
) \8 }1 [! {2 {tracking software on your domain. This is really important, because it is necessary to track your
, O1 N% w; `7 L g- D7 @conversions down to keyword level so that you can optimize your campaigns. Without proper
% U0 |# u% \4 R$ d- \, ~tracking, it is impossible to know what is working and what isn't.
) _4 w: Z5 c$ R/ P4 {/ s8 K% ~To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software8 L' {- u% F1 B y
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.* s& g% c( u3 n. E6 ~2 C7 i
Prosper202
, @2 V/ |. y3 O5 j! ghttp://prosper.tracking202.com/apps/
0 c) c& W% D r3 k$ u" r( uCPV Lab; G* v( O( E4 d0 \3 m L! a
http://cpvlab.com/
" ]" W& c. d" V3 I% l2 e& X% a; qCPVLab Help Videos+ {$ k4 e; A: Z# R
http://ppvlab.com/oweiw/oiurw/vdm.htm
/ d' `8 P |% @% ^! V; |; nAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
( n" C: Y9 e ^# x$ L# z7 Nindustry standard.( K1 I# |# ^3 K) C4 |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7! s4 G/ h2 p0 K3 c/ e
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
( ^, O% t9 J6 g8 xgood support if you have problems with your installation.7 y8 A1 R7 x9 O2 p
Tracking 202
6 C2 {# N3 Q# A" I$ ]8 mTracking 202 is the hosted version of Prosper202. You can create a free account and then build your2 S( u5 q7 A* t% }- o; J6 c
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user+ ]& Q; G+ K1 p) I/ M% Z# z/ ? ]
area.
, l- R2 @, c8 E) \If you choose this option, keep in mind that your tracking software, one of the most important parts of
: A1 }" }4 k" _) z6 qyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
- i" E ?- s/ ^1 P; hinterface, and their hosting.4 K3 t% |$ W7 S2 k
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
) I2 I" P5 G# P* j5 G7 X qand targets which you are bidding on. Leaving this up to chance in order to save money could
* H* G! L* x! kpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
$ K9 h1 }9 y- @/ g' P) Pwere using.
# c# z/ D( |0 g( M5 p# g( hChoose An Offer
5 v' K% U5 I; ]% DNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.% h9 m2 t; a) u) h) X' v* w' u
Lesson on Offer Selection3 ?9 d. F/ _* \
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
6 q6 f4 v% D' b. W% s; KIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.: H6 Z, ~) ]+ D7 ]. {
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using; j. y( v4 p% b F$ x1 M. Y% T9 N$ X
LeadImpact as the traffic source.
D( D0 ^9 |' y) s& [1 [2 ^$ I9 XNow the best way to learn how to put all of this together is to just get started. For some variation in+ a0 Y8 }* }0 p; |& r
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked; w6 a7 V! F4 J: F) f E& E
campaign.
, \3 Q& K9 ?+ V1 B' t3 M+ _: uWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
6 s3 L2 H) @. ^! X n" E; Lpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
! p- ~( j0 ^' g: A, s8 p# N6 bthat all traffic is accepted.6 n- D4 U" g& W5 G6 E0 h
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
3 k/ x6 Q( a$ g3 u3 k: S6 u/ uThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can$ t8 @' z8 r! g4 L! z8 ^
get creatives like banners or images specifically for the offer.
* W- E2 C% \ R; r! z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
. `, O0 [# b- p1 J" ?8 zBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can2 _0 V2 ]9 o% v7 n" K# E
track my keywords. Without doing this, it isn't possible to see what's converting.: t1 Z. ^* _' d7 C' h) N/ O- {, t& m
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
6 A9 e3 M7 h& q# x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
7 `1 H6 J$ ]% O; j$ D2 l' j0 SIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
9 b. K4 ?) ?) r+ v& ibottom of the page:
# g# |7 U/ _2 b- L# e' O- ]: f$ TNext, I have to cut and paste this pixel into my offer at Ads4Dough.( J: d3 d H! I+ X |" y m
Click on the offer → pixels → Add a new pixel and this comes up:
* I' S4 c, g4 D: MMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL0 s# n3 V1 Y# O4 I0 n9 k* r
from your software into the box that says 'Enter URL of image to load'.
3 v0 s+ {+ M5 n& UOnce you do this, it should look like this:
5 M$ {+ Y2 q5 [, w# f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10# Y' ^' L+ f; \% l
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
2 Z( B; k9 F5 Q# G- G4 KNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either! O# s2 K, d# |
Prosper or CPVLab.
* y6 s/ V9 R: L$ c5 F0 _" q- \( a6 R0 b, w% b4 z3 v# \
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
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