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PPV GUIDE [PPV新手入门][28页]6 X0 e8 |/ }4 ^& Q2 E; m
详细的请下载电子书！
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5 @, C7 E) \! B6 e' G, p' B; t: @' [" Z4 h
Newbie Guide$ p! S+ e, M0 e* t# c
PPVPlaybook.com
/ n: I8 W. u1 q; E4 hTracy Shaffer7 t5 @$ T2 k4 y C
David Ford* s( K6 Z8 }) z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
' m/ i" k4 i. R1 u2 `$ |( o- p P( RGetting Your Mind Right to Start Affiliate Marketing
# b' k; @' j j/ D: E# d7 |+ V. D; n( aThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an6 d! W6 L( K& L* c
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where, S2 [3 j8 ~5 p
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing" F; t- N9 U* {2 b( D# x
with any success, these claims are laughable and far from the truth.
5 e2 r1 I( T; ]4 G5 L! X* ?Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash! l9 Q; @8 M! _: i. R
flow management. The main benefits are the low barrier to entry compared to other businesses, and
: t" X3 x* ~8 c/ bthe ability for a marketer to be a one person shop and make an incredible amount of money with low
d) ^2 G$ w; n0 g: Noverhead.8 n/ J) `( j2 A# ~. y2 o! M a6 f
The winners in this business are the ones with persistence when nothing works, who know there's9 x7 b: f) V) d& f3 g. _* j) C
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
1 R) X" x( T' [$ Y5 sThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
# _( S0 F' L. ? O0 Y6 Z+ T' Zstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
# `1 N& V* @; |8 [Most of these things happen suddenly and without warning, and they all contribute to the amazing
& d/ H1 N% C% O/ Hlearning experience available to anyone with a few hundred bucks and the ability to open an
8 S" T& J6 ^* x3 o% D. t8 ~' Sadvertising account.
' }! D3 Q Y) R( o. a6 jYour competitors are willing to work at this around the clock. This isn't a push button, instant business
8 h! O! W# j, fwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet, o U' |: O# n/ Q
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,6 }2 Q, L# t8 B# X8 Z1 X; \- u3 M
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
7 Z2 q3 c- V |/ F( B$ \( {, ^' ~With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you; f5 j; _5 K3 R: e; V! x
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
3 S; q% u6 B& gstarted building.1 N- m# i7 B! V! @5 K
Things you need to get started:
: ^1 u- E i9 P3 O; w1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)) G6 @1 b- r& c" `: q! w' c
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
' E9 L# w& k9 L) t* g* Q3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)( Z" ]. T5 m* H4 p
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
& _4 Z! g1 N# i# `0 ^4 rThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
- k8 k0 A2 W- C/ v/ D) e, F1 Gwith PPV.
A$ A0 Y9 F7 H2 |4 oBasic Getting Started Definitions
* E/ E2 a, H+ I w M# K2 JAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
# i% @3 X! J4 \0 t4 ~$ L$ taffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main9 y' J& \. N' z M Q e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2/ M) U+ p* k# E' U b8 h. @
types off affiliate networks are cost per sale (CPS) and cost per action (CPA)., `7 l( F! k9 j7 q# V+ d
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate1 L8 @; r( w: `3 w
receives a commission on that product. An example would be the Amazon.com Associates program,( j. R. H+ B( |& q
Comission Junction or Clickbank., ?' f3 A3 T( I1 j
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes0 i( M( y4 I5 l' F( b. V3 {! ]
an action like filling out a form, submitting their email address, signing up for a service or sometimes
( c' Q+ Y- H- i: b5 Kbuying a product. An example would be Ads4Dough or Neverblue.* v7 Q9 |. y/ O+ b7 }) g0 J, _
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
' d( _" ? X) u9 J! }9 m- Z" Faccount, getting the affiliate approved for offers, bumping payouts and just about everything else/ z- i* m# _0 W! U+ T" t
related to an affiliate's account at the network. Having a good relationship with your affiliate manager6 F: R, J% [* N/ _1 `
right from the start can really help you.
& ^7 \3 I1 C* z5 b! M8 ]PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
0 F# o3 e; D5 {$ D3 Qin pop-up form through downloadable software on the visitor's computer. The advertiser pays per1 G3 L; N; \: @
view, starting anywhere from .01 or .015.7 H0 k: L5 C( f4 z
In order to use this type of internet traffic, the affiliate can sign up with a number of different
) g3 Q" M6 F; V6 i. L& e6 fcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,2 Q% J: u) n! [/ e0 }+ F( F
MediaTraffic, and AdOn Network.& p$ y' K! ^+ y; o( B
Don't popups get blocked by pop blocker software?
# ~: W l- b" G8 ^2 U0 H& G qNo. Popups are served in a new browser window as if the visitor had opened the new window3 M3 D; i* c5 z8 A) O! P" _# Q% V
themselves.
( y- v8 N- ]3 {; z4 D! yHow many popups get served to the visitor?6 m1 g/ [; H$ L) _+ N+ w& D8 u* s1 K
The number of popups served varies depending on the PPV network. Some pop more frequently& z! y) F. \* G8 {
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
7 h/ ~1 ^* z/ p3 c! i( \( `) h3 Kserving this kind of advertising, so they have to toe the line between keeping their software' D+ v2 \8 F5 i, f1 s6 S
downloaded and still making a profit.( b, \8 q1 t' i; {5 {* J8 i* p; c
Isn't this type of software bad? Why would anyone keep it on their computer?
+ o9 J+ G# L, r* U: YNo, this type of software doesn't harm the user's computer.4 P" g, Z% a; C8 P8 c( ^9 c
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
. G- N! u8 Y, K1 C5 H7 Rtoolbars or videos to place the software on their computer. The visitor keeps the software in place so& G$ s$ \. ?% p: `5 U
that they can continue to have access to the incentive.
2 r0 O& J1 v* N2 A/ B; \2 V) b" N5 F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
- b5 w4 E$ a @0 v% `4 e dHow to Get Accepted into a CPA Network/ W' R2 O2 _/ @+ T
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place' A( [8 K, U j; D1 l% Q5 H
to start looking for networks is Offervault which lists offers and lets you compare payouts across" n2 x/ p* P7 b( f7 q7 O
different networks.
) n. m7 X7 u, K" W) EOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)5 S) p9 M4 o; b* m. j: z4 S! B' u6 r+ q
application and be as specific as possible about your promotion methods. Usually some time after5 i& t5 N% A j: j1 V
receiving your application, the company will call to interview you. The phone interview is a critical, R, T6 P' b2 R( d: z# i
part of the application process, and most networks will deny your application outright if they can't get/ X6 P& O, l: Z- x
you on the phone.
2 U) j# _+ d3 e: x$ POften, the person who does your phone interview will actually become your affiliate manager after) a# _( B, L+ G
you get accepted, so it's a good time to put your best food forward.& m o/ F# ~+ d: z( p
You might not relish at the idea of someone grilling you about your internet marketing methods over* b3 H1 y9 _ G3 N* h; L
the phone, but trust me, this part is critical. Have answers in mind for the questions:
8 z) a8 \! e3 L6 a4 q' Q4 v% sWhat methods do you use to market offers?# ^( _8 B. G6 {" X' R
Do you already have a website you will be using?" O- y" V3 S# u/ M# ^0 r" J. D
How much is your advertising budget?2 @, k" m7 \0 U9 V" ?; i
What other networks are you a member of?
- I5 _, z3 u& D% l* s) ]) g: HWho are your affiliate managers at these networks?
6 T/ r6 r+ x2 y( e" \! H/ ^Do you use social media (Facebook, twitter, etc.) to market offers?. b# ^0 K, z* J1 c- u) V/ i
How much traffic can you drive?
7 h1 Z; R: r' c9 K) JDo you have a personal recommendation from anyone who is already a member?! ^1 |# C! {! i( M
Once you provide satisfactory answers to these questions, the network will approve or deny your: }% d+ U: ^2 k8 d6 k% }0 k
application. If you get denied, just keep applying or call someone on the phone and try again. Be
3 l1 R# Z W2 |, hpersistent. Also, getting a personal recommendation from someone who is already an active affiliate6 P3 U2 p# E( G, j! |5 j, x, E
for the network can be helpful. c5 [+ P: b9 j0 ~$ g( H* l
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate0 k$ P% h5 a" ^! ~( p
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
$ i4 m% W. A% a% Oowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
0 a- m r* B+ P7 F: D! }$ O" Fpeople can open a lot of doors as far as networks are concerned.
: d8 h3 V# k' i! q3 M5 n& ]After You Join a CPA Network
$ l% L# E+ Z' O! N: v" Y, gOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
; T. J$ L2 b$ `; I3 qand make an attempt to get to know them a little bit.
5 k% C$ [' o4 D. n$ jFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
$ a. t: H) p4 l8 o z" eweight in gold. Start feeling them out from the start and try to get to know them. Once you get+ U& d0 n( ~8 |/ ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4: g" e$ M: r5 }7 s$ J1 E
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout$ G4 i/ p9 g o9 A/ g/ R b
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
$ [; L' ^; J# B, Wemail.
' O, g/ G# b5 S% N. S: `% pFor more helpful info about dealing with affiliate managers, check out:* M3 [+ D, {% S
http://ppvplaybook.com/blog/musi ... -affiliate-manager/# F9 ?/ R% W1 Y+ Y9 w/ W
http://www.mrgreen.am/affiliate- ... iate-managers-want// d- v( J, i+ R# J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 55 j0 j6 B d4 [: z
Set Up Web Hosting2 r9 t8 l }; o$ ?
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
; {6 x3 G7 Y1 V* }* [ kabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
1 s8 g* S, f e- n8 C% F# Y+ _host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with+ ]# F/ H6 ^) _5 }
whoever else is on the same server as you.1 Y8 h8 r- x$ C9 B
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
}# S. X9 u0 ~ D8 \8 {+ genough that the visitor can't close the window before your pop up is even shown. You have about 3
$ \! U# E0 y5 E8 K1 l5 t1 iseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.+ f: O9 Q( K5 b+ R/ Y }- G/ ?
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
+ J& J. ~ h+ \: P( ?house full of roommates (hosting customers).
+ c: b" K2 I+ B7 ~ jIn shared hosting, this is like having roommates where everyone has no specific designated area inside+ o2 }& m& O& h
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
! X' |$ i2 J: I8 K# f) R) ^fit.
+ [+ q5 k B) X8 ^9 s( ^" m9 N" T) iSay your roommate brings home a large turkey. They will then take up more of the refrigerator than$ F2 c$ j1 V: s; y$ l
the rest of the roommates, by virtue of simply needing more space and resources to accommodate6 e+ v+ z# Z- h+ k4 `
their food. Everyone else's food in the house has less space to take advantage of.0 [+ E: x- y- _' D8 O9 G6 F
If you have less server resources to take advantage of, your ability to serve popups will slow down. For' V- E& v8 h* w S5 H) T# C
any type of hosting this is a bad thing, and especially while running PPV traffic.9 ^4 M: k2 h3 o% u, O) J: ^
In the case of a virtual private server (VPS), everyone in the house has their own designated space
- R: ^( F' e/ l0 |% j5 r9 Kinside the fridge to put their food, and other roommates can't come into that space. The server is9 _7 L9 ~* j$ L! P' T. p- Z( {+ a
partitioned, so that each customer can only use a specific amount of resources at any given time." C; s2 p% K4 i8 |/ x
A dedicated server would be like having the whole fridge to yourself. All of the server's resources8 i3 A, a) Z+ {4 l( O+ p
belong to you and no one else can use up those resources. This makes it possible to serve much more) }& m& }* e7 O
traffic, faster.
/ w+ H2 ? W2 W) \6 m, o8 nAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
: ~" k* f2 ~/ \, E$ xAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is2 U S* \1 F5 F/ D) S! m4 [& \
here:
3 h$ z- c1 S1 Q% ohttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
( b, ?# e5 e% c4 |) BVPS&highlight=hosting/ K0 a1 K( ?! q. J# r; p8 @, S5 P/ `
Dedicated-Hosting-vs Shared-Hosting A& R: Q) ~! P; q; P7 L
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-& W. ]2 _7 |- I( S0 R( i
Hosting...Your-thoughts- {" Z% V' P5 T& v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6- H6 B. B7 @( O, F0 ]
Hosting Providers for PPV% s/ c% {7 w: Z5 |
Beyond Hosting
( ` n/ ~6 o' v! f$ V$ x5 rhttp://beyondhosting.net/
5 P2 Q$ E+ E; W. t/ \+ g: Z+ dWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment' k6 J; Z' f- `7 V5 O2 e
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when" ?) j3 U. r) I5 L2 z8 O' Q
direct linking with PPV. Also, these guys provide great support.3 o; T2 E8 e* ^
Prosper202 Optimized Hosting/ p0 O6 g$ P* d |& [
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
( e8 r7 H. d7 ]4 GCPVLab Optimized Hosting+ ~- d: q* u/ y% O4 v& U
http://beyondhosting.net/CPVLab-Hosting/
$ I0 M# C- v7 M/ @. q! mDomain Names for PPV' |2 H; p H" X. c5 f+ l$ E, D! r
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is1 a: }% ^" m. q0 ^. x: Q5 N
where you're going to host your tracking software and your landing pages if you decide to make them.* o" S7 W* M1 k6 `0 }* r# q
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
3 R2 L* \- a8 D+ Y5 \0 w% Fbland one is fine to start with, to host both your landing pages and tracking software. The .com,
* W) e$ T& j) n% P: F.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a' T# C. X8 ?9 I6 W6 Z, o" u
term or build a whole website.; I6 X6 h: J/ Z5 f$ l; D5 d6 u
After you buy hosting, a domain and get those all attached to each other, the next step is to install. p5 V; n3 q: D% g4 i& B
tracking software on your domain. This is really important, because it is necessary to track your7 ?- \' [* a- {8 ]0 n; S
conversions down to keyword level so that you can optimize your campaigns. Without proper
* V6 C$ j6 @4 A btracking, it is impossible to know what is working and what isn't.1 q) f0 O9 Q- _: e
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
5 o# Z& s3 o8 X8 [# ]is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
$ ~" B [, Z# x. w' A# A9 Y' [3 g3 EProsper2027 d+ K& H2 m( z' I- T" S: m
http://prosper.tracking202.com/apps/2 Y+ C$ H) |) k
CPV Lab, j$ Z$ u# k0 W5 J1 [
http://cpvlab.com/
, l6 ]3 @9 W5 q/ O8 wCPVLab Help Videos
3 a& H& J9 N0 z) Uhttp://ppvlab.com/oweiw/oiurw/vdm.htm
+ C+ c, Q0 G- iAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an3 |+ s* p: v9 m8 T* g& [
industry standard.
! I% Y4 j: Z+ h0 Y$ w3 q) A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 75 H; o: R+ c/ Q8 L; K& W8 L
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
8 \4 W# F0 X2 \5 u1 B+ [! c, Ngood support if you have problems with your installation.+ ^* p& o5 Z" |
Tracking 202
4 k# d, u6 u, ?( t5 OTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
- ^8 z, l9 k- u1 n+ `: Y3 L7 U. mcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user: X) S% ?5 n4 h N+ ] y
area.0 W9 F1 K9 \- i+ y, D9 k3 q: I
If you choose this option, keep in mind that your tracking software, one of the most important parts of0 z @" l. t8 B. L
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202$ j) q" i" k/ ` S5 X
interface, and their hosting.2 y" r: S& e+ j0 w9 _
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords( {0 Z4 B+ e- e5 V7 k
and targets which you are bidding on. Leaving this up to chance in order to save money could* [ u- {4 u% o! \6 {% R
potentially leave you open to huge risk if someone else caught on to what offer and keywords you( e' v4 w! ?3 q- i+ W( [
were using.
; v: g% z, M; f; Q1 X/ iChoose An Offer
5 ~7 v1 n' k" @% y h" a: e/ FNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
9 e2 b" O/ \' | y2 w aLesson on Offer Selection; Z, @+ N. l, P
http://www.ppvplaybook.com/forum ... on-Selecting-Offers Z S% ~. \( @3 g
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so. W3 _8 l0 i% s4 K# c( {
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
3 c# S+ t/ {9 uLeadImpact as the traffic source.
$ q9 [3 I2 a9 r, Z# {+ X3 |Now the best way to learn how to put all of this together is to just get started. For some variation in
0 I+ I9 p y: c& M C* P3 g! f1 W2 @the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
, q# l, l7 { v8 Gcampaign.. I/ m' C/ N" B* u, J0 i
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
+ V2 ?; |7 Q; t3 Cpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
' j0 j( M) h* @; Z' ?% Z& Wthat all traffic is accepted.; d; P& b2 g9 ]" t8 E5 }5 e2 H6 N
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits. A+ a4 r; w$ }
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can+ M& B- C1 W5 s. Z& M& I( p# c! z
get creatives like banners or images specifically for the offer./ W4 Z) G5 g) P% }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 83 K% K z) |0 C" w$ b7 h( Q
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
/ W8 ?6 l9 ?! w- wtrack my keywords. Without doing this, it isn't possible to see what's converting.* ^2 v0 ~; X% S5 G/ D& n1 W4 I4 n
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
; J7 }, d% ? z6 y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9" }1 E. L7 j# j3 _8 L3 I
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
' _' d, S; B$ L, G$ g; C+ hbottom of the page:
# y: _( [* B2 r# S( F4 V, a8 `Next, I have to cut and paste this pixel into my offer at Ads4Dough.
8 \1 C6 _! J4 GClick on the offer → pixels → Add a new pixel and this comes up: K, K" t( f' d! j# j- d6 C
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL6 S0 e7 ^ ]0 j6 j, i6 r. b! u: {
from your software into the box that says 'Enter URL of image to load'.
4 O6 U, b: d; U. g- {- E4 sOnce you do this, it should look like this:4 f3 d$ \) k, @+ ^$ ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10% u3 n1 a: E2 k$ J6 ^
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
3 L6 e; @/ E2 E cNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
; z1 d' J0 T8 ]' K) D GProsper or CPVLab.
$ Z, }: V, e I2 r1 T9 j; q! W: L. I0 a M" }7 g" h2 B ?! T
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发表于 2012-12-27 18:47:17
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