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PPV GUIDE [PPV新手入门][28页]; o5 X( a6 | _
详细的请下载电子书！8 ~1 J7 {3 U ^7 X0 b
$ M8 W+ l' M; @2 v, g- u; u
1 q) }8 d, ?+ d3 g3 J* w: O
Newbie Guide. o' {+ I C6 W) s w1 I( X( r
PPVPlaybook.com
- u. _' Q% I0 M% L# _: X* oTracy Shaffer4 Y1 Q% a$ o! r& W% P5 w0 q, u, D
David Ford
* q, Z( F" l7 B7 g4 B- H3 K* L6 T/ F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
9 n' p1 [" N* x- Q' i( V' yGetting Your Mind Right to Start Affiliate Marketing
! M8 u3 Q# `; M. i/ t# P0 `The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an# C. M' U; }$ R2 f, P* V6 E
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where# ^' e) h+ {8 {1 ^2 A
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing( ]2 q4 x. Z/ Q) b e: X0 E0 [
with any success, these claims are laughable and far from the truth.
2 Q5 ~2 i6 W6 z* j# ?Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
5 D7 L' l/ O" u; iflow management. The main benefits are the low barrier to entry compared to other businesses, and1 L# n# x2 b1 L) c# [8 k/ z% l
the ability for a marketer to be a one person shop and make an incredible amount of money with low z' D+ m" V* `- }/ Y. j
overhead. H3 G5 a; B' `* o6 U5 w# ~ f
The winners in this business are the ones with persistence when nothing works, who know there's
6 X" h" s E& n, q5 U% zplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.) M9 Q( p& R! g# O$ E0 K
The cold hard reality is this: virtually everything in the space is changeable, what worked today can1 o) b- J6 g, e
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up./ F# H( N V$ k8 d! V
Most of these things happen suddenly and without warning, and they all contribute to the amazing
, T8 T8 F- y% [6 Z4 \) [learning experience available to anyone with a few hundred bucks and the ability to open an
4 a3 \4 K9 q+ Y$ Qadvertising account.
8 @/ G+ z# x1 q oYour competitors are willing to work at this around the clock. This isn't a push button, instant business% X4 J4 j+ ?+ b+ a( D/ N9 C+ e# a
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet: y% x: \, `3 L: D u
marketing has spent countless hours learning, trying new things, launching, tweaking, improving," j. ?3 n* D! E( T2 ~4 K# _
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
5 p3 j5 ?/ K. z7 q- i) JWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you8 \# W3 U, X' `6 k: m
started building PPV campaigns right away from start to finish. With that said, time to jump in and get, N$ y& N6 k1 Y$ J3 u4 n- m. v* ?
started building.
+ s3 n: q9 O2 |" ^( @4 HThings you need to get started:
7 n- t! o$ M1 n. c0 P+ Z; n1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)0 @ x3 q t* v7 {9 k. ~
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
) Z3 e, ^& g* Q" E1 b: X* e* L3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)2 t/ k! |# ^& R
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)( ?& M! M; S' `% F+ q. e+ Q
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
& w+ P% W" f* h9 z6 |' l9 O0 E6 B2 Dwith PPV.
8 H* {; P5 J; Q7 T# x5 gBasic Getting Started Definitions
j' h% N1 H4 _3 cAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more" x4 l" l$ L0 y% l
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
Z+ F! u" G; ]2 ]- v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
2 D# |. W9 \" W/ [; Rtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).1 O0 _: f- g+ i
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
7 {: @ G0 X# |$ Y3 C( Freceives a commission on that product. An example would be the Amazon.com Associates program,
5 V4 M/ O: \; W; xComission Junction or Clickbank.
& e$ [ ]4 R6 P% UCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes# [6 Z, W, a) L- ^- z! z: y
an action like filling out a form, submitting their email address, signing up for a service or sometimes3 V' F1 X1 s4 ~
buying a product. An example would be Ads4Dough or Neverblue.
- L; F* H: p7 l( RAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
8 E; I8 W. A# v& t8 S. ?7 n: Naccount, getting the affiliate approved for offers, bumping payouts and just about everything else
0 ~+ ^. D8 N3 s1 T- k, Nrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager% V5 g U1 X4 k3 O: d% v
right from the start can really help you.
! ^1 m( C! ~: L7 k) `0 MPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
9 R+ ?. G9 b" W0 k0 yin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
4 _; C# f; s, v$ |! tview, starting anywhere from .01 or .015.& g& W. q2 t: a o2 w' q
In order to use this type of internet traffic, the affiliate can sign up with a number of different
j6 @% o9 j0 z3 _( Icompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
; B/ h: F! C; e9 T+ {MediaTraffic, and AdOn Network.
& @5 o) v8 V5 ^2 F# NDon't popups get blocked by pop blocker software?% u; o2 W0 E% d! C5 u
No. Popups are served in a new browser window as if the visitor had opened the new window& g/ G; l$ \. z* y
themselves.) `& B0 ~3 t1 K8 j$ O
How many popups get served to the visitor?
! n2 r5 p4 t1 ~, T1 rThe number of popups served varies depending on the PPV network. Some pop more frequently8 H+ |9 j% P# T* s5 G" X" {
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by& c t3 C( ^* j, c, C% |
serving this kind of advertising, so they have to toe the line between keeping their software' R2 J3 d9 w7 z( e
downloaded and still making a profit., y! L0 x, q8 w3 }7 ?2 }2 R
Isn't this type of software bad? Why would anyone keep it on their computer?: p! n; U% G* a3 Y' ?/ g
No, this type of software doesn't harm the user's computer.
% U5 }' ?7 i$ @+ q" \, FCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,5 h- r/ N+ Q' J4 W* @+ `
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
% X+ x1 ~$ |- n( j7 u: Y4 H$ Athat they can continue to have access to the incentive.
& h/ y+ b; Y& M0 }8 H: G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 39 j; w& f a7 v, |( P6 ?7 X) M
How to Get Accepted into a CPA Network
- i7 G) C& e& C* r2 j, A( }3 EIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
1 {2 Y7 z$ g' M6 N4 sto start looking for networks is Offervault which lists offers and lets you compare payouts across
" J# v# c! O1 V z& b. R& U/ R/ cdifferent networks.! L/ f0 C# O8 v) [8 ?
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)# X7 W# J1 B$ [9 z- J8 c
application and be as specific as possible about your promotion methods. Usually some time after- I W X5 m) @' J/ K" O- Q
receiving your application, the company will call to interview you. The phone interview is a critical' \3 r w' ^! }/ ^4 @7 `
part of the application process, and most networks will deny your application outright if they can't get
. |4 C. ] j' T" }you on the phone.
5 _, v2 ^* [( VOften, the person who does your phone interview will actually become your affiliate manager after8 _9 R2 c& g6 u. ^9 O
you get accepted, so it's a good time to put your best food forward.& g% G7 i% F% Y% A2 P* z7 r
You might not relish at the idea of someone grilling you about your internet marketing methods over# r, K0 w. k2 L8 d$ d1 [) Q2 t: k
the phone, but trust me, this part is critical. Have answers in mind for the questions:
$ \- g X7 r( zWhat methods do you use to market offers?4 q+ v$ s3 `! [* p' U1 l5 Q2 a6 x" A
Do you already have a website you will be using?
3 d$ W% ^4 q9 p7 b6 tHow much is your advertising budget?
7 w: p0 D( W! oWhat other networks are you a member of?
7 n2 t' A6 ^, {( O8 \$ QWho are your affiliate managers at these networks?5 _" n; k* J. I1 [ S# |
Do you use social media (Facebook, twitter, etc.) to market offers?
, g- i1 N- c9 A% QHow much traffic can you drive?9 Q: s H3 g9 q% B
Do you have a personal recommendation from anyone who is already a member?
6 f: [/ `, v* p2 p8 F& TOnce you provide satisfactory answers to these questions, the network will approve or deny your$ o+ Y7 |; u1 e
application. If you get denied, just keep applying or call someone on the phone and try again. Be, e" \1 x$ M! c1 h4 c/ o% a& P
persistent. Also, getting a personal recommendation from someone who is already an active affiliate7 r" ?6 ]7 ~- d# p- s" o+ {
for the network can be helpful., x& T4 j, K) v9 r3 N# u5 O
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
0 w$ e% |0 Q/ X7 `Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network: d4 T1 ~+ P* I& o
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know: A& ~( h9 r# ?' `& y# {
people can open a lot of doors as far as networks are concerned.
E, o( s$ H% |7 `5 {" I8 TAfter You Join a CPA Network
+ u) Z4 p; B7 }! \! k1 H3 D8 VOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
' Q8 V3 \# j6 g, M% G: K5 F: sand make an attempt to get to know them a little bit.
5 I; M1 z1 l# i; f. P0 C8 B9 Y( rFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their* m* F% q) X9 x4 W- h$ H0 C8 v5 a. R
weight in gold. Start feeling them out from the start and try to get to know them. Once you get6 s2 Y% {1 \& |( {" [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4. c( t$ X+ ?: s% J0 y8 n& r! ]
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
$ Y1 X) i" f2 _bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus. B2 s; o9 e) e) w3 @$ e6 Y
email.
: ^. j! F. \" Q6 M EFor more helpful info about dealing with affiliate managers, check out:
( w0 O: e% T, Hhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
* ~, R; r, P5 o! Zhttp://www.mrgreen.am/affiliate- ... iate-managers-want/2 i: o. x) a6 b; N3 w4 o- k' O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5& @4 N, N/ }7 ?. _$ ^6 A7 r, p" l0 ~
Set Up Web Hosting
/ e/ I* O& K+ s: t: X1 w9 F2 @Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
; i2 R. s( s0 aabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
/ I9 X- W( ^8 D q9 r7 Ihost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
- ~5 c k K8 T' Nwhoever else is on the same server as you.5 {, w1 b6 W4 x
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
3 Y3 q9 C( P, o/ [: K- n9 I0 wenough that the visitor can't close the window before your pop up is even shown. You have about 3; C0 ^) {0 @& j9 [* ~
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
2 h, x( J9 { G+ {* G/ d- J% m* ATo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
' Q8 K) d6 _8 N H3 {: Dhouse full of roommates (hosting customers).
( Z2 N7 e" U* ]7 x# G8 mIn shared hosting, this is like having roommates where everyone has no specific designated area inside
3 ]$ H9 T5 |' E/ o7 P9 O; e* Hthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
/ C- [/ p, r& d1 @; d( J2 Gfit.
: ?1 b' D3 j( SSay your roommate brings home a large turkey. They will then take up more of the refrigerator than8 w. O! ^7 g" T% B# r
the rest of the roommates, by virtue of simply needing more space and resources to accommodate$ \; E! O+ f6 j8 S
their food. Everyone else's food in the house has less space to take advantage of.
5 `7 W" \. E+ G8 L _' l/ |. QIf you have less server resources to take advantage of, your ability to serve popups will slow down. For* u3 P, E7 A; U: W6 S2 [. v5 J
any type of hosting this is a bad thing, and especially while running PPV traffic.$ J% z9 H1 ]7 [# D8 r1 J
In the case of a virtual private server (VPS), everyone in the house has their own designated space
; |/ O0 h* ]' W ainside the fridge to put their food, and other roommates can't come into that space. The server is
2 I2 V/ I W- Qpartitioned, so that each customer can only use a specific amount of resources at any given time.4 }& \2 Z$ `0 G/ u2 G" Y+ f0 Q, E3 z
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
4 e1 \ j7 J% W i Ybelong to you and no one else can use up those resources. This makes it possible to serve much more$ q7 ~7 F9 S7 o/ `3 g) b8 t
traffic, faster.3 x4 Y) k7 ~% u+ U+ a5 H
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.* y# q! [3 J( N4 |! ~
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is! w6 }) D# j3 V) G% V: M, \
here:. b# N" H+ f; R. M
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-* H5 t& @1 k& v
VPS&highlight=hosting
4 b0 L) S: V$ r6 XDedicated-Hosting-vs Shared-Hosting7 h! g* r. v% C
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
' b: H0 j3 h/ KHosting...Your-thoughts( ~# V, S( t7 ]' p3 b( v! F2 V+ H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
2 F" {: \9 [4 b$ s9 {5 D7 UHosting Providers for PPV
9 `; o/ G5 C5 | \; _4 lBeyond Hosting2 S9 M9 U( E3 n! j6 Y, n0 q8 X2 c( |3 q
http://beyondhosting.net/
$ G) x2 _3 u0 oWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment1 E7 {) ^8 ]; X/ D* o9 H
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
* |, I4 k9 M q+ adirect linking with PPV. Also, these guys provide great support.
6 N# M/ V2 t8 Y5 _! O8 a. jProsper202 Optimized Hosting0 ~% ^1 ?0 b% V+ p9 o: C
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/# X& E7 d. B- z8 {) m( g6 X9 O' r
CPVLab Optimized Hosting3 e9 y2 j" ]* m8 |
http://beyondhosting.net/CPVLab-Hosting/' I( ]2 d( H2 E# Q2 _0 i4 V3 g8 G
Domain Names for PPV
, \4 I& C7 F5 I5 T; z+ POnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is9 t5 z% T" q$ _
where you're going to host your tracking software and your landing pages if you decide to make them.' y/ @# ^/ X% R! B
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
8 `) V# k* D# e: _% N0 r# Ubland one is fine to start with, to host both your landing pages and tracking software. The .com,
- ^: ^* ^" C: s4 L- \8 f7 @! d: X.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a1 Q# S# H% d* x3 b- I7 d
term or build a whole website.
0 Q) Q+ X# B. [& o9 ?+ o2 ?After you buy hosting, a domain and get those all attached to each other, the next step is to install6 T9 t$ A- e1 ?, }) {
tracking software on your domain. This is really important, because it is necessary to track your
* ~ S2 [8 C6 R- `' x- Z- u7 tconversions down to keyword level so that you can optimize your campaigns. Without proper
- [* g2 a4 R" ?. K9 ctracking, it is impossible to know what is working and what isn't.0 Q8 k' L6 L2 G" ?3 v
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
. F, Y. Z5 N- ]* V' s* }is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
* `3 Z6 A) O% Q) z, i# }# R ?6 CProsper202# }' |: w4 A( H5 w6 V
http://prosper.tracking202.com/apps/
( q9 g3 G8 a6 `/ W' T+ @. mCPV Lab
( L8 P, `* p# Z( C0 o% Z/ v" Ehttp://cpvlab.com/7 D5 f; f: B0 w% I
CPVLab Help Videos- J# W- @" H+ D1 Y
http://ppvlab.com/oweiw/oiurw/vdm.htm
! p, [$ Q) f0 a2 P, aAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
" N, t$ u9 `7 U3 B9 U; {3 I) dindustry standard.; ?' S8 w' A8 [% Y- X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 72 f0 f9 d% K) \
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from8 w, a( a3 `) c% g; R
good support if you have problems with your installation.
3 d+ A4 y1 _1 Z5 K8 Q3 ~$ hTracking 202. c8 Q/ |8 m. W, w4 m
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your' w+ K; }* E8 a0 h( y w6 w
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
6 T* m7 e! D( N- S/ i: k# Darea.
! ?% c# j3 S+ R {' B% j6 fIf you choose this option, keep in mind that your tracking software, one of the most important parts of
; Q# c# t) r' g% i+ {. v* x L. Gyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
+ n* t5 ^' x! F$ [. Q' A- i. winterface, and their hosting.# K" R' z {: _7 O
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
0 ?, R' Y* ]& p5 d& h0 {and targets which you are bidding on. Leaving this up to chance in order to save money could
/ r* e! L7 d0 Qpotentially leave you open to huge risk if someone else caught on to what offer and keywords you& F1 F# d7 ], @( {: l3 l0 N1 h
were using./ J6 a6 `- `& w: @5 W) W
Choose An Offer
4 e! r3 k" ^) Q% @Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.' f0 J/ o+ ~& C/ F
Lesson on Offer Selection2 D. ?4 l( w) x% v2 C! s+ g r$ U
http://www.ppvplaybook.com/forum ... on-Selecting-Offers1 z' N1 a) z% N+ V5 \
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
, Y# R) |# q4 x2 H# uTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using7 C, k \; y3 n) q5 N1 i
LeadImpact as the traffic source.& u: B+ M% a* N+ c6 \' f4 @& S
Now the best way to learn how to put all of this together is to just get started. For some variation in* E' H- P! }5 _" W
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked! d( m1 s3 n' Q- ?: s' g% z
campaign.2 K; E1 k0 h; Y
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
: c. R7 Q; p. v2 g/ x4 ypage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
/ f; f; L+ |8 Gthat all traffic is accepted.0 W5 Z: G' n8 p
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
( }6 {6 J! n: w+ O# [This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can+ O' z; h# }6 [/ ?% F3 j u
get creatives like banners or images specifically for the offer.
5 ]0 h# ~ M& k* q2 G' w+ b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 82 W# S5 c- T) G( {, ~
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
) @1 N" i6 O1 d' {track my keywords. Without doing this, it isn't possible to see what's converting.
" ~) H/ w- t- {2 d6 y/ l+ B0 f+ xIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
5 u! f5 U$ S# v) Z0 e+ p C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9& B9 x% l: f. I2 S
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the$ C+ z9 s X# z- h
bottom of the page:* Q l( k, U+ M- Z+ u
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
2 O8 P9 @ E5 A6 L& F' RClick on the offer → pixels → Add a new pixel and this comes up:
4 ~. i1 W& h) k& z% U$ M* JMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL9 ]3 u- y" Q5 m7 ?2 R
from your software into the box that says 'Enter URL of image to load'.
' t! ~! L& l! D; |. f+ [" DOnce you do this, it should look like this:
9 P* g0 W' P3 q3 Q( N! {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
4 n; ]0 }" D& nClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:, @$ x4 r C% v1 H4 N3 F, Q" ^4 I& Q, ]
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
w$ O* E9 y$ I, Y) JProsper or CPVLab.$ g1 j/ `. T# ^* L5 @2 n6 h
P0 `. M; O" w7 u0 L
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发表于 2012-12-27 18:47:17
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