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PPV GUIDE [PPV新手入门][28页]
' W- T, \) @1 s- ^! ?' x详细的请下载电子书！
B6 P- L5 P0 O) a2 G6 C3 u' f# D, j1 e9 L
( z1 p3 s& `0 w$ A0 ~
Newbie Guide" n7 X* S6 p$ R1 z+ c4 x* N
PPVPlaybook.com
6 q5 o- H" p# T: b4 \1 W$ ?6 lTracy Shaffer( A% `9 \" X. _2 z* b
David Ford
8 b* m! q! v2 d+ {( v- ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1- t2 e* J0 B; G) Y: p K2 c
Getting Your Mind Right to Start Affiliate Marketing
' @& h; r c: N" }2 ]. z% e' ~) m: wThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
2 A/ x& b$ H! x8 P# s- e% m9 Mever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where8 L1 {: B0 Y2 t! b, [
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing1 X }0 ~ k, d+ U
with any success, these claims are laughable and far from the truth.' y. f1 e( `# J& }! H
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
% |: }7 R s8 _4 {2 G. q& _flow management. The main benefits are the low barrier to entry compared to other businesses, and
& |8 c6 t' ~& z8 e+ ]. q3 f) c8 H. lthe ability for a marketer to be a one person shop and make an incredible amount of money with low
0 M8 W- O% r9 \. d' d# moverhead.2 G" N i, O# ^, L- u
The winners in this business are the ones with persistence when nothing works, who know there's
8 n+ _/ f1 M: y1 d& Cplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
+ E$ \; s: J0 D# T, b2 s8 eThe cold hard reality is this: virtually everything in the space is changeable, what worked today can- `6 y9 f3 |- { X2 f
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.0 G# `, y/ L6 l+ L$ e3 g+ I' [
Most of these things happen suddenly and without warning, and they all contribute to the amazing
' T9 }5 E* B2 U( slearning experience available to anyone with a few hundred bucks and the ability to open an
' N* q5 H! L% D# w" ?: \) J# S ~advertising account.0 h" h2 n# Q- q2 @* d1 F
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
( `$ X1 Z9 q$ p5 ^5 {where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet$ {6 y, N$ |$ \! n' l' b
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,5 e1 Z) h% p q# j: z# E$ R
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence." _1 a% A6 k4 S. }& ]
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you+ q' j, o6 H& `: \% \ E
started building PPV campaigns right away from start to finish. With that said, time to jump in and get0 b1 L4 C4 e0 T7 B
started building.) a2 I$ H8 ?$ [1 Z9 k
Things you need to get started:4 j; U' m! a* p9 h# k
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
% K4 k- _6 G- n: p/ p* f" S2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
+ D+ }* r" h0 e! A+ ~4 [% u s3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)7 s- e7 R% q# T& [9 X
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
3 C( _# \% h) t% Q6 Q+ L2 D/ WThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
+ b( K: v( `5 a- V$ t8 ?with PPV.. Y# u' k: n. K# ^: N: z
Basic Getting Started Definitions+ C- L/ _7 V1 }; u7 v
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
( g# _. @0 P% M0 k* Taffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main* n' q! C5 V! U, I" c# P( c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2, ~1 k0 L5 p" l
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).+ O: N( |7 m+ g6 n9 @
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate* z3 R6 B7 ]: {
receives a commission on that product. An example would be the Amazon.com Associates program,
/ x$ G1 o- a& H$ o* T8 Z rComission Junction or Clickbank.5 s; ~3 D- r" S5 `: L7 H
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes- w$ v% o9 x" E S* J9 Y8 E3 k* Y; u
an action like filling out a form, submitting their email address, signing up for a service or sometimes, M- n1 R" O4 C, N
buying a product. An example would be Ads4Dough or Neverblue.6 T" `! K4 n6 v$ X8 j
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's( G6 k3 ]1 v- h
account, getting the affiliate approved for offers, bumping payouts and just about everything else
% {. a7 Q" W5 d) }) [& ^1 Zrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager0 o1 |7 t. C5 z
right from the start can really help you.
* m* f7 D* [! APPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
' ]0 w4 V% e& u5 c; t6 C) s/ K1 ~in pop-up form through downloadable software on the visitor's computer. The advertiser pays per) v5 ^ L. \' H; T
view, starting anywhere from .01 or .015.2 `. @7 @, r+ {' r
In order to use this type of internet traffic, the affiliate can sign up with a number of different. N3 r. j8 v% `* k, R+ d
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,2 m' _9 m9 J/ ^3 G0 A
MediaTraffic, and AdOn Network.
& Q; T, N# c0 YDon't popups get blocked by pop blocker software?
( j1 s* |! h6 {No. Popups are served in a new browser window as if the visitor had opened the new window
9 f+ {9 @5 ^' f3 U: |! fthemselves.
; X8 H; [8 X6 X1 a0 g6 G( c+ @How many popups get served to the visitor?2 @; D; K4 T0 E8 }- f0 w& t
The number of popups served varies depending on the PPV network. Some pop more frequently) |. m* ]6 l% o' C T5 b/ G
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
: P! Q! I) J7 g8 [; T* cserving this kind of advertising, so they have to toe the line between keeping their software9 P' L1 _9 Y k
downloaded and still making a profit.1 ^% O$ p* \, x B5 A
Isn't this type of software bad? Why would anyone keep it on their computer?
w, Q" G$ P( v: T7 [( v2 a; B3 V' r5 pNo, this type of software doesn't harm the user's computer.3 I Z& G# \/ b: Z5 j
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,/ q* [9 h# h/ R. _2 v
toolbars or videos to place the software on their computer. The visitor keeps the software in place so/ o2 E6 H" s& j5 x& v" v
that they can continue to have access to the incentive.# d& u8 u8 v6 d9 a; y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
' `3 U3 h H" R) p, PHow to Get Accepted into a CPA Network
' \$ V- @! i8 f% `In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
# ], w' B- S; R) W8 M3 eto start looking for networks is Offervault which lists offers and lets you compare payouts across4 o/ `( \+ A+ v4 m' Z
different networks.
6 X3 a7 }, G1 U# @2 WOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)2 a, t3 | B0 M" T6 U6 w
application and be as specific as possible about your promotion methods. Usually some time after" l) |: Q) {4 D y3 y) Y
receiving your application, the company will call to interview you. The phone interview is a critical% R& Z$ w3 A$ X, f( C( W
part of the application process, and most networks will deny your application outright if they can't get
( f: ^8 X) y* u# r4 l& h! G* Qyou on the phone.. z; P3 B2 ?' ]: k6 m A8 m
Often, the person who does your phone interview will actually become your affiliate manager after$ S5 _2 }$ A9 N' Y8 \: i6 A3 P
you get accepted, so it's a good time to put your best food forward.
6 O0 ~' H+ w2 d' h) a4 ~( QYou might not relish at the idea of someone grilling you about your internet marketing methods over
: A- a( V6 ], ?5 Hthe phone, but trust me, this part is critical. Have answers in mind for the questions:0 Q5 ?+ J- W4 D' D& z+ i
What methods do you use to market offers?& s2 Q0 H5 t; Q" A; n# i
Do you already have a website you will be using?/ }- B% J' S% R, Q1 \
How much is your advertising budget?
6 a% W; a3 V. o9 p/ I- DWhat other networks are you a member of?3 _; p, }: g" E9 f0 e* [$ @0 @) b0 E
Who are your affiliate managers at these networks?) Q( E P2 M2 F% D% |1 C
Do you use social media (Facebook, twitter, etc.) to market offers?
. W: P* B. Z: M1 l" fHow much traffic can you drive?
% U) c/ y% ?6 m+ u1 ^Do you have a personal recommendation from anyone who is already a member?
4 R# Y! O* h J* n' l X8 X/ nOnce you provide satisfactory answers to these questions, the network will approve or deny your3 e! A. q. T `0 T G6 o
application. If you get denied, just keep applying or call someone on the phone and try again. Be! k& s& |5 t" m: Q/ h/ d
persistent. Also, getting a personal recommendation from someone who is already an active affiliate0 p! D: [! ]! `& I7 [
for the network can be helpful.
" T! X6 y: s5 XTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
' D1 @6 J0 v' Q U8 z8 ?3 \% f4 cSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network! x: j& A# d3 {/ _9 H# N
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know( v/ A& m0 Q/ M( {
people can open a lot of doors as far as networks are concerned.
$ E$ A& X( K- c6 A5 U$ J f2 c$ JAfter You Join a CPA Network% L4 K8 a! s, `6 |: \8 L
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
, J# i1 J6 q: O B" ]4 k# B' pand make an attempt to get to know them a little bit.2 A/ Y ^, D T, W
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
, S2 t. \/ k Tweight in gold. Start feeling them out from the start and try to get to know them. Once you get \3 `' E$ R, V- k! e. W3 W0 `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
4 y9 }4 L" D8 rlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
. d3 e# N! u: O4 |/ Ebumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
. J, C5 w, d1 `9 A" i6 C. @& @+ _3 }email.: q" o9 k) I; ^4 M
For more helpful info about dealing with affiliate managers, check out:* K4 Z- w4 p, U, [0 F
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
3 d! b* w+ A, |. ahttp://www.mrgreen.am/affiliate- ... iate-managers-want/
& K6 Y7 _, Y) Q0 T2 z7 e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
2 U# h. w: i. Z3 ISet Up Web Hosting- O% B e! C" y/ L5 @1 K6 U
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said/ g+ f, @; x- h" ], |0 v
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
2 o8 |" ~% g" c; K: Zhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
) u/ J l3 O. a4 P @6 |2 h8 p7 c: Bwhoever else is on the same server as you.
- G% F8 K9 @9 q6 B# H) C5 TSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
1 _# d. u, N& J }enough that the visitor can't close the window before your pop up is even shown. You have about 3
6 H5 o1 d/ I6 pseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.& ?8 ?1 `" I* t1 k) D
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
5 n# a$ V* T1 k! q# T9 U2 Shouse full of roommates (hosting customers)./ p1 y3 o* `" `# J
In shared hosting, this is like having roommates where everyone has no specific designated area inside
; K4 r+ c( H6 ^7 E0 nthe fridge where they are supposed to put their food. Everyone just jams their food in however it will1 `% N5 _8 Y& N- c
fit.
* X0 X% I% f' A& t( t+ cSay your roommate brings home a large turkey. They will then take up more of the refrigerator than5 J) y+ e4 ~4 Z4 U0 E1 G. u3 h
the rest of the roommates, by virtue of simply needing more space and resources to accommodate8 P# E& t% z, X
their food. Everyone else's food in the house has less space to take advantage of.6 v9 i, }: C! H' n1 Q% L
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
$ l. U0 D* S% V! _6 {any type of hosting this is a bad thing, and especially while running PPV traffic.
- w% |; E/ g2 B+ N Q( J0 ~In the case of a virtual private server (VPS), everyone in the house has their own designated space
7 r% y% a6 g( `/ Dinside the fridge to put their food, and other roommates can't come into that space. The server is7 A+ U7 b) `$ s0 g" p
partitioned, so that each customer can only use a specific amount of resources at any given time.6 r: x2 c3 E. v6 c$ l
A dedicated server would be like having the whole fridge to yourself. All of the server's resources, a+ U1 W. M3 a0 R/ e% ?: p
belong to you and no one else can use up those resources. This makes it possible to serve much more
; e* P1 e3 F' M& ?1 Ftraffic, faster.
/ s* w) \0 L: j% G M8 o% K& EAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
% N2 i- |' S" v4 m1 H+ Z* E) LAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
) s7 k' m1 H* f$ There:& D' m6 ], \# o' ~* Z
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-! m+ M8 S7 t6 ~7 \0 [. C0 ^% y _5 o
VPS&highlight=hosting
' L! h; E4 g3 I, T- }/ f. iDedicated-Hosting-vs Shared-Hosting
2 G* A. `% S; ~0 ?' Thttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-2 |1 V; _: {* j {
Hosting...Your-thoughts/ M; k6 V& m* U' h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6! u8 T$ ]/ ^, ?# V
Hosting Providers for PPV U' p& s, u/ S6 y8 N0 S9 d+ D1 p4 n
Beyond Hosting
; V/ {: P: F. }4 w: Nhttp://beyondhosting.net/
& Q5 `0 |# Y4 W" d% V$ GWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment! B. D/ O& \% ]/ b- o
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when* |* ?& [# V! o; F8 h' L! {# F
direct linking with PPV. Also, these guys provide great support.* K& F/ R: a, J& }
Prosper202 Optimized Hosting1 L/ l* m1 L7 y9 F/ M5 }
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/# s( q0 l/ g$ u$ ~9 O* O
CPVLab Optimized Hosting# o4 C# X* I2 H1 b
http://beyondhosting.net/CPVLab-Hosting/0 X+ V; W" `5 |* ^9 T8 c9 Q
Domain Names for PPV) a* H; o- x4 H$ V. |7 R- c7 w
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
, q5 s$ r2 m: Jwhere you're going to host your tracking software and your landing pages if you decide to make them.
/ @7 _/ q1 m$ Z2 v3 F* @Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,9 n) m# l3 l4 Y4 N1 @ |, k8 u. ?
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
. P6 _" j9 {& j" R.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
) q4 f) D9 Z0 [9 k/ Vterm or build a whole website.; u- y1 C. q$ `0 i
After you buy hosting, a domain and get those all attached to each other, the next step is to install/ P4 R A% B; G4 N! H! B }
tracking software on your domain. This is really important, because it is necessary to track your
+ D/ @0 g7 W/ e1 W2 Lconversions down to keyword level so that you can optimize your campaigns. Without proper, M6 v" P' {. c6 }* V4 i* p
tracking, it is impossible to know what is working and what isn't.
* J+ B* l9 g& w+ T/ F- ZTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software R/ C. ]3 n( m' H
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
* o# X9 ~% j$ hProsper202 |4 q- z6 V8 ?3 X
http://prosper.tracking202.com/apps/, \* o* e$ r B) _' s( u; y
CPV Lab
( W3 t- N. B6 K( ]. u F# @- W1 Whttp://cpvlab.com/
, n! v5 u' b7 X9 xCPVLab Help Videos
% Q3 ^- c q2 n' v7 R$ Q; `http://ppvlab.com/oweiw/oiurw/vdm.htm$ Y- I7 Q) q5 [4 L* t) J
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
2 a+ q9 Y$ H5 [! S: [* hindustry standard.4 q" a6 y9 [# K v3 t/ ?, P: i0 f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
5 ?+ I f4 P& s$ c' Q4 @CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from* p0 b; z3 E3 r3 B7 u
good support if you have problems with your installation.
# z* n" m1 e! Y5 H: f; R3 L7 RTracking 2023 d1 R* c# ^ q
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
9 g* b/ C; E' hcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
6 h. r& D; o6 O0 n/ ?area.
5 d! u/ }/ N; d+ \; j2 IIf you choose this option, keep in mind that your tracking software, one of the most important parts of
! u4 L3 H0 X. d) q$ ^- T- W& Lyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
5 T |% ]% E3 N: u+ `interface, and their hosting.( C6 G/ `0 z5 N: a
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords7 ?/ l7 M1 s1 Z" s
and targets which you are bidding on. Leaving this up to chance in order to save money could
2 s1 z6 t& o, |% @1 m$ `7 Y Ypotentially leave you open to huge risk if someone else caught on to what offer and keywords you
7 r0 w3 h9 J' |0 ^were using.( o5 c/ @5 L5 Q8 U% E
Choose An Offer8 x7 R0 u* m0 _& s! Q. y
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.4 p% ^" \: ]' z
Lesson on Offer Selection" u" v9 S6 w; V
http://www.ppvplaybook.com/forum ... on-Selecting-Offers( e. D0 } i; K
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.& Z9 z# D7 c5 b/ n/ M
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
1 R# o2 q5 B/ M7 K4 O1 e; E s# MLeadImpact as the traffic source.+ m# l U& J1 k8 {. D
Now the best way to learn how to put all of this together is to just get started. For some variation in
, a2 q, Z+ C5 ~" n1 Xthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
" g" U, H& `! Z: I3 Scampaign.( y; }3 [9 u1 z7 F/ `# J
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first! ~/ _3 T2 [5 e* }
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
% i# |. T7 }; j! g2 v# athat all traffic is accepted.- m2 X9 N5 i- R4 i4 |' _3 l/ s
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.- d9 Q5 U4 o A' i
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
! }- Q4 `9 }) U' Lget creatives like banners or images specifically for the offer.4 ^* R. U) l& `* `0 m8 V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
* w- ^ ^+ v4 i9 N1 |4 h& FBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
. R5 [! q+ S4 Ptrack my keywords. Without doing this, it isn't possible to see what's converting.
5 _# O! h2 F! c& [; Q$ I8 JIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:# F5 A2 C' L' Z8 [( I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
1 ?- P7 d q. S* Q2 y6 BIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the' P. n. W( o% y5 A
bottom of the page:
" a" D7 H- E# U+ m5 G% JNext, I have to cut and paste this pixel into my offer at Ads4Dough.8 v5 I8 e: x9 R& q
Click on the offer → pixels → Add a new pixel and this comes up:9 W; [0 w7 n# Z% {3 X$ [
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL: j2 o$ z p2 m3 p* M! n' A) x( a
from your software into the box that says 'Enter URL of image to load'.
% W, j4 B$ j% sOnce you do this, it should look like this:9 h4 s0 G* z- Z/ E3 V/ r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
# x) p7 V, s1 f4 H3 a& {' B; |Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:! Y3 M" x+ v# U, R8 A, G+ z' _
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either- R; ]7 O+ |0 A8 ]' U
Prosper or CPVLab.
( G8 b e/ S/ o1 [( [) O0 J/ W+ W( K
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发表于 2012-12-27 18:47:17
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