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PPV GUIDE [PPV新手入门][28页]6 a0 g0 L; Q& m- v
详细的请下载电子书！
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' l6 H: E" M1 n) L; e, ~
Newbie Guide
: b, ]" S8 C+ OPPVPlaybook.com c: ]( ?! O/ W9 c
Tracy Shaffer
# A+ X! J% M+ m, |: V' K* s. wDavid Ford7 ~" R' u, w/ ~3 v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1- c" G2 Z. W/ N9 N& w( W2 M
Getting Your Mind Right to Start Affiliate Marketing
" q; w0 F+ @6 B' \The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
9 t5 `2 }1 L( ?8 ^$ xever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
7 z0 l, m9 I$ X2 B! Tyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
# Q. q5 c `0 n6 m3 C, [5 u) p6 Rwith any success, these claims are laughable and far from the truth.
1 H7 d4 \% q% y( UAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash* C9 {' [3 p5 o' g
flow management. The main benefits are the low barrier to entry compared to other businesses, and
- ]# g0 w$ F% }' bthe ability for a marketer to be a one person shop and make an incredible amount of money with low. j& [, A5 H# P! ~
overhead.4 l, [; G& W) M" v
The winners in this business are the ones with persistence when nothing works, who know there's
5 D( e5 Y9 i% X* l, Fplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.4 |+ k6 ~0 z! Q
The cold hard reality is this: virtually everything in the space is changeable, what worked today can) ^, M. H1 T8 @/ e2 r
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.) f# A4 s. u, b$ p9 n
Most of these things happen suddenly and without warning, and they all contribute to the amazing
1 L" l$ W! {# D$ n6 j" W2 _learning experience available to anyone with a few hundred bucks and the ability to open an+ A4 L" l1 p7 e/ ~: Q% _
advertising account.
& h2 I" h d2 {0 E+ W% AYour competitors are willing to work at this around the clock. This isn't a push button, instant business
1 f' l0 b8 n2 Y; vwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet$ y& a. l: ~7 w. Y2 _! ~
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,3 x9 V0 X- Y" B c: `$ g8 j
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
7 k6 {$ V! Q" Y, R! pWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
/ e: X+ H& T- f1 qstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get! ^( K2 @% i2 U$ t2 j) r
started building.) I" [" B s4 R. k/ n4 U+ O
Things you need to get started:; k% G1 m% {3 q, O/ c6 T
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator). C6 a1 S9 r/ z! U8 q3 l% G5 ~% }/ c
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)2 U6 ~5 w8 p4 Z+ A! \3 a \7 v
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
% L, {& ^# z7 j/ n8 m) q4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)) Y- s$ V+ P' \# E* k! @" A' w
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
8 [( M, L" y+ N) r' _. R1 iwith PPV.
; n' q( E5 [0 x7 \9 PBasic Getting Started Definitions$ d8 W, x2 o8 M! D+ W, I5 ]
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
4 z6 F# {$ E& J5 ?+ s& xaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
4 j1 B+ T% f$ {6 A( E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
# |' W8 N/ V }8 b1 vtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA). I, n2 c. c/ v; V7 o' @9 O
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
$ U- V, c3 N& I( xreceives a commission on that product. An example would be the Amazon.com Associates program,
3 e( Q4 I; w4 p/ q; W, X$ jComission Junction or Clickbank.
- Z: R4 \' m6 E( i9 K8 gCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
6 ?2 x5 M8 U( a4 T1 C" h, Tan action like filling out a form, submitting their email address, signing up for a service or sometimes+ r) ^7 P: ]' a3 D6 K) B
buying a product. An example would be Ads4Dough or Neverblue.
# s9 o' E5 m0 i8 B# J5 G& YAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's$ o) {) J' K/ y
account, getting the affiliate approved for offers, bumping payouts and just about everything else+ D$ F- X) H( p u1 M- _
related to an affiliate's account at the network. Having a good relationship with your affiliate manager6 ~# ~4 n, f$ {2 n" S$ \) p
right from the start can really help you.& o% F! t( |; s9 b& F: S% s+ l
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served! v. `5 M+ Z. M
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
$ T0 _: I4 V8 {% M# s- \view, starting anywhere from .01 or .015.
: B- j% b: { K& `In order to use this type of internet traffic, the affiliate can sign up with a number of different, s4 a8 O& v5 E1 K4 Q2 V
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
/ D# [7 o B. p3 p7 x Q% VMediaTraffic, and AdOn Network.9 M; p) P8 S% {- e
Don't popups get blocked by pop blocker software? R2 [' ?% i9 d8 ^2 _5 f
No. Popups are served in a new browser window as if the visitor had opened the new window' y+ e2 E( U5 _1 T: @. Q% H, I
themselves." _' b& J3 H, d* F4 E( }+ D* T# E
How many popups get served to the visitor?
8 [) X( q4 U- j% L! C. H) f, c- g) XThe number of popups served varies depending on the PPV network. Some pop more frequently
2 p: }% X6 I8 D; ~8 r+ ~( z(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by' B. b, ^; Y: k# v: i* `
serving this kind of advertising, so they have to toe the line between keeping their software& r( k* w8 s* \% @
downloaded and still making a profit.; Q M$ `9 `2 ^! j4 m
Isn't this type of software bad? Why would anyone keep it on their computer?# f& q9 Q& q- J! p" z7 @9 G6 m
No, this type of software doesn't harm the user's computer.
* l w1 a, b$ E! r4 ^) B9 a) Z% XCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,! M- k, `. r1 O+ r& P% c- }- x
toolbars or videos to place the software on their computer. The visitor keeps the software in place so: S. N, W! V) K) I1 @) p3 t
that they can continue to have access to the incentive.
& Y& r* y, Y1 l8 d* e. ^5 v2 n8 X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3% S4 _- T* m" x, {1 ~# e
How to Get Accepted into a CPA Network3 C- j& ]" E" b6 y0 O
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place. @ J5 Q) N8 n l, R4 D `
to start looking for networks is Offervault which lists offers and lets you compare payouts across
/ p! d' K6 H. W6 \- hdifferent networks.
- ^7 j" u# j& s4 aOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
7 R4 n5 k" M$ v2 @1 f& G/ iapplication and be as specific as possible about your promotion methods. Usually some time after
* t% {: e" i' Ireceiving your application, the company will call to interview you. The phone interview is a critical
& q7 u7 ~- p ?, f& ^& X8 b, gpart of the application process, and most networks will deny your application outright if they can't get
) I q+ v' F7 I* M# B2 Iyou on the phone.
. d( N$ ?7 O6 K0 _/ tOften, the person who does your phone interview will actually become your affiliate manager after V. @4 X! a; K. D
you get accepted, so it's a good time to put your best food forward.
2 f; a, i* g3 [4 m: Z3 XYou might not relish at the idea of someone grilling you about your internet marketing methods over# y: O! b! Z5 q( z" y9 r, B8 `
the phone, but trust me, this part is critical. Have answers in mind for the questions:
1 w* F5 }3 }( p& h) [What methods do you use to market offers?1 g( ~; R# x2 [
Do you already have a website you will be using?/ v/ g! Z! c# w6 ?- W* O _
How much is your advertising budget?3 o! |' c! A/ h$ u/ f# x
What other networks are you a member of?2 a# [6 H$ N1 [5 o: _7 } x
Who are your affiliate managers at these networks?
+ K( x; A1 r D" N% M9 j9 QDo you use social media (Facebook, twitter, etc.) to market offers?/ v; Z+ I- D: ]1 f, y
How much traffic can you drive?, c) m. s* X' G" d
Do you have a personal recommendation from anyone who is already a member?
, T) z0 p% N" r+ c3 b `Once you provide satisfactory answers to these questions, the network will approve or deny your/ G1 c5 j8 N4 J7 d& F" |& s: b4 _
application. If you get denied, just keep applying or call someone on the phone and try again. Be) n4 s& X W# n) l
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
2 ]3 n* z4 |6 [6 ufor the network can be helpful.6 P& Y. b5 M/ y
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
- @& K9 \: Y9 o8 t9 j/ Y* |Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network c+ f8 ]1 O5 {
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know, f- R' F9 D6 j0 i
people can open a lot of doors as far as networks are concerned.+ @7 t; H( F" r+ g2 v# c, A: a# o
After You Join a CPA Network
' s% ?! B3 I- m2 x3 POnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager. ^3 R* p* \* E* {% C3 n$ O: k
and make an attempt to get to know them a little bit.
+ E% y+ f6 J) \6 ~5 WFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
9 ], q+ Z' i I% B( {weight in gold. Start feeling them out from the start and try to get to know them. Once you get
, }/ F* f K& D) N$ X0 R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
3 L" E) c" H. X/ W; B# blarger, they can really help you with your marketing efforts, scaling campaigns and getting payout$ n# Y2 b; |2 S* f6 s& _
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
, D6 F( G9 s R m8 b3 J- Zemail.$ H1 K. n+ C! s4 l, T; H2 h6 Z
For more helpful info about dealing with affiliate managers, check out:, m2 x C! p& X6 E% A
http://ppvplaybook.com/blog/musi ... -affiliate-manager/5 ^2 J& { j- F- k$ z, ~5 q
http://www.mrgreen.am/affiliate- ... iate-managers-want/
S& ?0 L9 g- g3 k+ E, ?, L9 Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
" O# u3 i1 c, B4 WSet Up Web Hosting
5 |% j+ ]8 K1 bGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
/ f% T& \4 G0 c4 z+ wabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
& G1 x/ v, {& E5 Rhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with& n; A, ~6 z% K# h9 r$ h
whoever else is on the same server as you.
# Y& f8 c' t) Z, e6 vSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast6 `* A5 r4 E7 @. _# C; k
enough that the visitor can't close the window before your pop up is even shown. You have about 38 E" d+ }- ]% y
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
) E, z" V. p6 ~6 E8 }To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
# j F5 e9 J. i1 I, vhouse full of roommates (hosting customers).7 b3 ?# W$ z( L; ]1 t7 X
In shared hosting, this is like having roommates where everyone has no specific designated area inside
- q- n( u! I# u/ w) Q3 O2 N" Uthe fridge where they are supposed to put their food. Everyone just jams their food in however it will) M0 u% v$ K; N; W" t' l# U
fit.
+ d6 ^2 u" q2 I2 o) @) aSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
, o3 W0 G) H7 i3 P: T" _0 Jthe rest of the roommates, by virtue of simply needing more space and resources to accommodate/ @3 I, G6 c+ M8 c6 |+ j
their food. Everyone else's food in the house has less space to take advantage of.
4 ^/ e+ F x- U$ f TIf you have less server resources to take advantage of, your ability to serve popups will slow down. For: u% l6 `2 ?3 p+ o
any type of hosting this is a bad thing, and especially while running PPV traffic.* Q- Q" P8 y4 G" P( ~, E
In the case of a virtual private server (VPS), everyone in the house has their own designated space
- k/ f7 v: B, ?inside the fridge to put their food, and other roommates can't come into that space. The server is
, C X |+ J0 H" ^+ u jpartitioned, so that each customer can only use a specific amount of resources at any given time.! Q. V/ X% ^: T# j
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
( [3 o: }9 _' K2 jbelong to you and no one else can use up those resources. This makes it possible to serve much more
1 k6 n, R( M* t+ y5 ~traffic, faster.! j* q% ?$ O! u1 ]) X5 {5 o
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
5 u- o5 P: P. T! n1 P" {Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is% c: x3 M! c9 ~7 M
here:
3 @; y) i9 W2 K8 j- Phttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
+ F* ]# b/ c! ]5 _! r `VPS&highlight=hosting
* O4 E4 B3 w3 x1 K7 _Dedicated-Hosting-vs Shared-Hosting) f ^6 B( d* H( X# z- x' }2 z. M
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-+ X0 E2 k D0 r- E2 I. r
Hosting...Your-thoughts
0 C1 _3 d7 |8 n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
; I6 V* d4 n8 D8 G: ~Hosting Providers for PPV
" b) h1 ^7 |! E6 ?/ MBeyond Hosting' @ ^+ @; V9 f% a+ m
http://beyondhosting.net/
n2 z% J* j" ^2 J" |With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
6 s7 p0 }3 w3 y& K- v0 r# Ereceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
# D$ }/ G! Y1 {! u+ h; qdirect linking with PPV. Also, these guys provide great support.
3 {) q6 L4 [0 a+ ~- PProsper202 Optimized Hosting# }% e) P1 F7 N7 P& C) C
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/2 N8 I0 }$ i% _4 d2 n! v
CPVLab Optimized Hosting9 {/ b( v4 ?: O: z: ]/ M
http://beyondhosting.net/CPVLab-Hosting/
7 ]% ^$ O# E$ N1 ~Domain Names for PPV' {0 v( x" L8 U3 C1 l
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is: G- H% v: W5 t2 T0 {4 w1 H
where you're going to host your tracking software and your landing pages if you decide to make them., O F" l4 S/ V; t% u. a% [" C
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,/ S: c+ w( n* f6 U; h: o7 m a' P
bland one is fine to start with, to host both your landing pages and tracking software. The .com,4 |2 J$ h% |2 D8 _( n0 Y
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a- N% @* N4 i# f+ ^2 }' |
term or build a whole website.# c- O" B; _. v# W# w# {+ X
After you buy hosting, a domain and get those all attached to each other, the next step is to install
. W r2 l) p6 ptracking software on your domain. This is really important, because it is necessary to track your
: p5 q: f5 {* H$ f4 [" Rconversions down to keyword level so that you can optimize your campaigns. Without proper; e7 o7 b' |8 r, m2 w9 d5 M) Q
tracking, it is impossible to know what is working and what isn't.
5 Q! ], R% w; R- H, R7 M& ]4 xTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
) [: o" h: p$ x$ r9 J% J6 f2 wis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
$ A# J- w/ X8 Y' b, q5 W$ vProsper202
9 k$ c) A/ f% d H4 o8 Y- `3 qhttp://prosper.tracking202.com/apps/4 c2 G$ @" |2 m8 N& l0 l8 w. }
CPV Lab
6 q5 ~3 M7 ]! {+ W5 H1 N) C/ G! b! thttp://cpvlab.com/
4 n7 Z2 z$ W# u+ O: aCPVLab Help Videos
# x( k6 s, w( n" Bhttp://ppvlab.com/oweiw/oiurw/vdm.htm+ r: ^7 z% | J! n9 ^' z4 |6 d
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
2 N& Z$ f1 T6 E7 M Vindustry standard.7 k( e b; w! F- Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
2 z7 |5 Q* F5 O- d" kCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from9 l* I0 J. S5 {% p0 x9 y* p: r8 g
good support if you have problems with your installation.6 M7 c4 U; t, f$ W' _5 ~3 u. M( l
Tracking 202$ ?7 e+ o* z$ ^
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your, S" j% n" X- ~4 a8 O+ {
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
! v" V3 Q( v$ A: `: C/ harea. E. X& v& X* U- | j; d. f" Z
If you choose this option, keep in mind that your tracking software, one of the most important parts of- ?7 e4 G5 D- \
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
7 Z2 j, u( E% J% F& D h/ |interface, and their hosting.
; E7 C. o# h) q" F6 {: FAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
/ n/ t0 h7 k2 _ k' Z) |and targets which you are bidding on. Leaving this up to chance in order to save money could) ?- F7 `! T8 g6 s4 ^% o/ u
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
* w0 Z& x, Z9 ?$ gwere using.
" `+ z. A% Y% Q& a& ^Choose An Offer
. Y3 ^$ o$ |0 Q- ~9 e. p2 @6 V- ~Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
' Z7 g- v; F- tLesson on Offer Selection
5 x8 U! B5 R8 H8 x' G* H" Ihttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
, v1 g# ~# E) S# z6 K% l7 B5 HIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.; Z: l6 ~& G0 `% G, E9 r
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
8 M+ D' N( }4 R7 l4 eLeadImpact as the traffic source.
6 m% w& H% R4 g7 R. {Now the best way to learn how to put all of this together is to just get started. For some variation in- Q( C2 I; u9 O4 ?5 q6 b- W8 v/ G
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked% p: y1 J" x- Q0 N( J
campaign.9 _; n; z9 w1 x5 u7 \* }+ r% u
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first, R# u1 ~0 n. B6 x; P+ P$ m
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
) B! L/ D2 l* J) b# Q( xthat all traffic is accepted.
8 {9 q' `4 Z3 G0 ?4 C) p+ sFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.+ @/ g# y4 ?- P) Y* B
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can5 w$ M6 I R8 F. s6 U9 K- z& w
get creatives like banners or images specifically for the offer.
; T( e6 v' M3 i2 y& _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
1 U. X8 _2 J& m$ ~5 X, G% q( i+ nBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
; t+ X7 J! |6 ~7 ^) n) g) X$ h2 Ttrack my keywords. Without doing this, it isn't possible to see what's converting.( P1 O3 A6 a" e8 f! M9 y- \
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
I7 C( }% {+ g* T$ {8 l. l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
1 M% l8 l: R1 g) P8 t# _; WIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the; A% l+ w/ [- q b+ d/ Z
bottom of the page:- C/ h/ r/ q/ \# n( T& g
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
1 u, W5 C- U( FClick on the offer → pixels → Add a new pixel and this comes up:4 n( N: E/ |# W, L0 D' ]; G0 G S
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL5 X2 F' A) V9 g* T, ~. R3 R
from your software into the box that says 'Enter URL of image to load'.) s* Q6 D0 Y5 m. y$ c( @7 S
Once you do this, it should look like this:
: R. k# {# U( U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
4 ^9 Y2 |! F! b l; _- V2 [, IClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
* d) I* ~! N# ~9 wNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
% r4 ^1 N: X4 ?2 u+ y' TProsper or CPVLab.7 l1 G6 K0 E7 B
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