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PPV GUIDE [PPV新手入门][28页]# Z& K! M$ x6 H+ J J% J
详细的请下载电子书！9 `4 L. a. W0 u& ]- ^
( C& U6 {! c: e! ?: L1 h6 m. p0 {6 C% l: w
Newbie Guide
8 u+ r& i. i3 `. Z2 p% @: A3 JPPVPlaybook.com
3 c: _0 F0 i8 Z2 E, ]" \6 r d) [# KTracy Shaffer
0 ~( ^ L0 B1 o& dDavid Ford
# [( O0 V( `+ e, t: P/ T$ I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1" k# [8 Z9 Z5 k6 q
Getting Your Mind Right to Start Affiliate Marketing2 {% y" q% k1 U9 d% _9 d" Z
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an/ B; T1 _) [9 }8 t8 B
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
% E2 |: | P7 e4 g% {+ Z. tyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
/ T1 Y& m+ [# Y& L8 D! G3 E' v; k1 a. gwith any success, these claims are laughable and far from the truth.
0 ^; K2 P4 Z) i2 o! W# ~0 p0 r' _Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
( e( Q! w, _% [ Mflow management. The main benefits are the low barrier to entry compared to other businesses, and
0 c& M% B9 h }% p* q5 E' t, y! Sthe ability for a marketer to be a one person shop and make an incredible amount of money with low
2 a2 C) K0 a+ q/ T/ S# b/ m/ G! xoverhead./ R+ \! T2 s2 z- H* _* A1 W- p" J
The winners in this business are the ones with persistence when nothing works, who know there's/ M; g' z' |5 o+ M
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
3 a( W% o0 ^% {6 R0 zThe cold hard reality is this: virtually everything in the space is changeable, what worked today can" d# {) C9 q9 B7 e7 x9 z3 x+ m
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
5 W1 p* l5 D1 A8 w! ~5 lMost of these things happen suddenly and without warning, and they all contribute to the amazing/ |4 J: \8 ^% u
learning experience available to anyone with a few hundred bucks and the ability to open an
9 a! A' C7 e5 ~2 P4 uadvertising account.
% F) z, U; H% _Your competitors are willing to work at this around the clock. This isn't a push button, instant business
+ z1 k/ l( f \$ c+ V1 Kwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet9 f: E2 \+ s& Q; ], o
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,7 ]& o; b x2 l- j* ]8 Y9 C0 z" S! e6 Z
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.# e/ M; |2 G; W* h, x
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you4 Z) G, }3 ^/ T
started building PPV campaigns right away from start to finish. With that said, time to jump in and get- g( Q& \% ^% n4 A; W% E' _ P
started building.
9 Z. {8 J2 S& S, Q+ i* f7 w- WThings you need to get started:1 H6 @4 I0 s9 N# X/ C
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
. l4 ^, H" D- L2 L4 ^3 M2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
2 i& n( _; s* }0 W" |8 }/ K3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
1 x0 V0 M% ~, |! B4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)+ a3 S* a$ r0 @# S q U
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
8 s8 z1 H3 U. ~) z5 Fwith PPV.
- c2 r" s7 U0 o* k, x/ q3 SBasic Getting Started Definitions$ z& t! c E; ]+ m
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
4 b! w5 J$ w3 B: K ^affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
' B3 \( S0 H8 X9 g: A# o: H+ u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2& ~5 L3 B+ S" m: ^/ u, Y7 U8 H
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).. A0 M5 I3 K! n H7 a
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate; K |' U, V5 J# G$ u
receives a commission on that product. An example would be the Amazon.com Associates program,
+ s9 i6 _1 d$ m& [7 A2 K% c9 x7 lComission Junction or Clickbank.; n% W4 `% D' w; }6 G
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes l2 s6 I2 p" h, K+ l
an action like filling out a form, submitting their email address, signing up for a service or sometimes* g) W- J0 B7 s9 r( P- o
buying a product. An example would be Ads4Dough or Neverblue.9 y. d2 |3 g% K) p2 @/ W. [- f! j
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's( T; b; I- e2 }# T4 n$ f
account, getting the affiliate approved for offers, bumping payouts and just about everything else9 w- ^" k: P$ X7 e% P
related to an affiliate's account at the network. Having a good relationship with your affiliate manager- T9 n# ^- X% Y, \
right from the start can really help you.
5 p; c, ^4 b7 M" {6 T8 o* {PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
, g1 }6 I! B. w. H( Y3 b3 _in pop-up form through downloadable software on the visitor's computer. The advertiser pays per# i: ~! a9 f1 T: J
view, starting anywhere from .01 or .015., z4 ?) ?) y( r% d5 \, v1 h7 l' k
In order to use this type of internet traffic, the affiliate can sign up with a number of different& O3 `& @9 e% r( r3 Q% ]
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
) d5 c% t1 J0 WMediaTraffic, and AdOn Network." O+ Q+ ]6 r2 D" F
Don't popups get blocked by pop blocker software?
- c0 y, u+ a% t7 t) }$ TNo. Popups are served in a new browser window as if the visitor had opened the new window
, h( L2 s$ o% h) m# }% Q5 a rthemselves.$ m. N1 Q' `- q2 |6 d0 ] N
How many popups get served to the visitor?- E" R& }( Z( { {
The number of popups served varies depending on the PPV network. Some pop more frequently
; l* t l6 l( M6 k$ C1 a! Z+ r(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by3 d: d/ G4 s* @: \6 y1 h% N
serving this kind of advertising, so they have to toe the line between keeping their software
& q2 E( J! w+ o# @0 }downloaded and still making a profit./ U% O4 C' ?) c1 ~1 u z+ U
Isn't this type of software bad? Why would anyone keep it on their computer?
. M+ X$ Y( \" ^No, this type of software doesn't harm the user's computer.
, Y- r2 |# h4 oCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,* Q4 L& F1 @/ y! ~6 l' y
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
/ e+ _$ |; P0 s! Lthat they can continue to have access to the incentive.
, H% `4 u' D+ w. g7 D7 @1 e. y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
8 ~( ?5 L/ y" o# H9 D5 ZHow to Get Accepted into a CPA Network
8 {( z2 K4 S7 sIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place3 b! M5 P) J- c( W" q% P$ W
to start looking for networks is Offervault which lists offers and lets you compare payouts across5 G& e( x1 R6 M! W
different networks.
' m& J. }! R8 k# }Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)! D( |' e8 J! h7 \3 z% s
application and be as specific as possible about your promotion methods. Usually some time after
+ d3 o6 m* ^( ureceiving your application, the company will call to interview you. The phone interview is a critical/ [9 F& C2 s, [" x5 l+ `$ A
part of the application process, and most networks will deny your application outright if they can't get1 u! Y& w9 y4 o. }$ {6 `: g
you on the phone. ^, I) }: {% }8 Z
Often, the person who does your phone interview will actually become your affiliate manager after K0 T6 r% O( f, ~, T
you get accepted, so it's a good time to put your best food forward.
) c' x# z/ @( e Z4 }- ]5 q" V$ H. QYou might not relish at the idea of someone grilling you about your internet marketing methods over
# x* O: r) ?% B/ X% w. Zthe phone, but trust me, this part is critical. Have answers in mind for the questions:
, |6 P+ F( c0 u4 n% t) W0 AWhat methods do you use to market offers?+ S, _# z9 w& A* B8 [3 u. j3 o
Do you already have a website you will be using?
# a3 Y6 H& Z9 l* Z$ b/ EHow much is your advertising budget?
. h8 G: m9 c+ k w E* o% iWhat other networks are you a member of?
! e9 f1 r" U' J8 p" CWho are your affiliate managers at these networks?2 e( }4 ~% N- I; d$ J# u) d
Do you use social media (Facebook, twitter, etc.) to market offers?/ z1 ^( j% s; a6 H) t% O
How much traffic can you drive?$ C% _! l0 ^( l5 K6 K( `
Do you have a personal recommendation from anyone who is already a member?
; I& c' j$ g8 c; nOnce you provide satisfactory answers to these questions, the network will approve or deny your
" w+ p( _+ M" L+ D8 ~( Dapplication. If you get denied, just keep applying or call someone on the phone and try again. Be; c! \! x# }) N) {0 q
persistent. Also, getting a personal recommendation from someone who is already an active affiliate6 Z6 W" `; b8 m- Z5 V
for the network can be helpful.
0 @7 d, ?4 q. R' |To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
1 M' D8 P. Z, Z9 Y' `/ w! L7 J: F o& kSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
/ K2 C9 r/ R9 Nowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
4 m- L6 K- H7 M0 Xpeople can open a lot of doors as far as networks are concerned.
, Y0 e/ r2 b6 \+ U7 GAfter You Join a CPA Network
3 ^+ ]4 c% ^0 K2 j8 I1 G1 uOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager2 R3 |5 L m! D" z' S6 n7 S
and make an attempt to get to know them a little bit.
9 F' @1 ~! g1 TFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their4 ?0 d" t0 |2 t" a/ n
weight in gold. Start feeling them out from the start and try to get to know them. Once you get8 [- w; u! S# U+ z6 V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4: K$ `: P- T( r0 `7 z7 ]# Z
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
* M+ ~- K8 m L8 bbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus# P# R! |; y; @6 B; d. H1 p/ |
email.! h$ M" o& R) H
For more helpful info about dealing with affiliate managers, check out:+ L8 [4 V% I! Q# d1 P
http://ppvplaybook.com/blog/musi ... -affiliate-manager/* y' e, ~0 }7 C% x; V& ^3 t
http://www.mrgreen.am/affiliate- ... iate-managers-want/( ?3 R" d* n4 J& o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5! e1 k' }. o7 J* j9 }
Set Up Web Hosting- _3 c1 d" C) z
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
" E+ A9 ?4 j! |: v6 `about internet hosting. In general, you get what you pay for with hosting. When you use a shared% G& i9 C( K% G4 N5 c9 G$ X9 _
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with' |- u, G8 N5 n' t' H
whoever else is on the same server as you.2 R) c+ ?' a: h5 U1 g5 f* f: {) }
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast" j4 z4 K6 |$ s0 R6 A
enough that the visitor can't close the window before your pop up is even shown. You have about 3
# i3 [/ |" W" Z2 H# W) h# v3 Zseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
8 _/ a2 P8 p4 P3 `; L. yTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
8 ], ^* {) K7 n3 M; p9 Z, j% xhouse full of roommates (hosting customers).3 i& l) S3 r: [% a
In shared hosting, this is like having roommates where everyone has no specific designated area inside
/ h% v+ _! N& Y+ Ithe fridge where they are supposed to put their food. Everyone just jams their food in however it will5 G$ Q g) G' d8 q' L- E" j0 i7 f
fit.
5 v3 Z! ~. k$ \ MSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
7 d% G( B2 ]. o# U Y' Tthe rest of the roommates, by virtue of simply needing more space and resources to accommodate# U1 ]. |" A: u2 w8 ~
their food. Everyone else's food in the house has less space to take advantage of.
0 t3 z5 c0 m+ k3 D$ x' XIf you have less server resources to take advantage of, your ability to serve popups will slow down. For a) o; B7 b! K2 b2 b0 `" b
any type of hosting this is a bad thing, and especially while running PPV traffic.4 c P* n+ d) m" d" l# H6 X1 B$ K2 u
In the case of a virtual private server (VPS), everyone in the house has their own designated space; |1 j+ b t2 B5 ]5 d" Z7 Y
inside the fridge to put their food, and other roommates can't come into that space. The server is
9 D& D' Q# x: W( U$ G# ?partitioned, so that each customer can only use a specific amount of resources at any given time.
& y r) J) c1 x& }3 d9 ?A dedicated server would be like having the whole fridge to yourself. All of the server's resources: H8 G6 R" h8 X. \1 j. J' t
belong to you and no one else can use up those resources. This makes it possible to serve much more3 a# T: J8 L/ w+ V
traffic, faster.; p' p/ j# U5 h& p2 F2 Z _
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
* M: Y% {0 G' C3 NAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
K* o, k: Q2 v, E- where:
0 z. j+ w0 A8 \" Lhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
( |; E! h7 c/ w0 d7 gVPS&highlight=hosting
9 t" [& G+ j" y0 aDedicated-Hosting-vs Shared-Hosting
4 e5 Z0 q0 i8 Y0 ?* s( a5 t) u% ohttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
+ r! r" N8 e5 b; z) M! y$ I8 iHosting...Your-thoughts8 C5 @" k; T5 ?) M/ o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6- r% x- D5 `" N! ?4 N5 I* J9 ~
Hosting Providers for PPV& k8 H- n {6 h
Beyond Hosting9 I3 E8 B3 t7 `" A# H
http://beyondhosting.net/9 h7 c% |* z, k; n4 @
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
! y) v+ s4 T2 b% @: l5 xreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when' b/ g, C( N" Z5 ?: |$ Z
direct linking with PPV. Also, these guys provide great support./ h: n. b7 O! _/ y
Prosper202 Optimized Hosting
, D6 ~% w0 M% Khttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
: ^. L2 Z8 h9 c v7 H) ]) ?CPVLab Optimized Hosting
/ Q2 l6 d4 V" [5 p5 a* ]/ Q7 S' Vhttp://beyondhosting.net/CPVLab-Hosting/- k1 f3 o# i5 |3 D- E
Domain Names for PPV
# X; ?7 W* r5 c8 a: YOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is( H& [" Q# H: p* X) j
where you're going to host your tracking software and your landing pages if you decide to make them.
# \$ `/ V/ R: g8 i p7 f% o- ]Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
" x* y% y0 E4 N q/ x9 Cbland one is fine to start with, to host both your landing pages and tracking software. The .com,' n/ D0 X' p" }* E
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
2 Q& X" f+ E7 C; D2 Z% X% |+ _term or build a whole website.4 Q; {4 U0 P8 T: G* |# b
After you buy hosting, a domain and get those all attached to each other, the next step is to install& K5 k6 d& M) J+ \5 m0 i$ l2 a
tracking software on your domain. This is really important, because it is necessary to track your
# g& R6 p$ q S( W0 C# E) cconversions down to keyword level so that you can optimize your campaigns. Without proper
' \+ e3 X2 Y5 A( r+ jtracking, it is impossible to know what is working and what isn't.0 \8 M. ^/ S* O& o+ _4 J
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
! x7 M, K. @. f' p+ Zis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.% I+ z' Q2 N/ [' C8 ?9 d
Prosper2025 a' }' _& Q$ g2 c
http://prosper.tracking202.com/apps/
* k A1 K) ?3 I- `0 C& wCPV Lab! d) G) u4 a/ R, K2 D2 G
http://cpvlab.com/6 X: o+ {% D. g
CPVLab Help Videos% ~( \% z" H* Y: d. U2 z( `- |
http://ppvlab.com/oweiw/oiurw/vdm.htm" V1 m3 O& G+ r9 k2 U7 ?
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an* j* O9 o: |- ~6 v$ R
industry standard.# K" m* K# v: {) U9 T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7 E$ m" c j! \
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
7 \/ ~2 J4 }! w- D, Tgood support if you have problems with your installation.' n% m/ y# `8 z+ \: b# |
Tracking 202
, v# d3 e# i' Z7 n% X0 oTracking 202 is the hosted version of Prosper202. You can create a free account and then build your ?$ ?6 e) H% N* k
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
. c g0 c$ w2 F- Warea.8 |, F" Y$ D& U8 l) P6 V6 r R
If you choose this option, keep in mind that your tracking software, one of the most important parts of
3 O/ W7 f p" k5 r" lyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
5 o! B! x/ K- H0 ]" m: s% ^( Y9 x) xinterface, and their hosting.+ u% u+ M7 x( C9 M' ?+ P
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
) W L* N1 @7 f0 u! Yand targets which you are bidding on. Leaving this up to chance in order to save money could
+ L) j) B' }5 q$ opotentially leave you open to huge risk if someone else caught on to what offer and keywords you! s, n' ~$ Z+ s) a
were using.4 q) P" c* F. N) R
Choose An Offer
4 N8 V) F: ~( a/ C- `9 I; yNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
; p/ u7 ^$ ^5 r0 U( A( aLesson on Offer Selection, A: s5 K, [: d0 D2 K* u- Q
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
$ D; `, G& O$ a& N! K3 ]# sIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so." T2 o- o7 n5 @4 _) H9 j6 X5 e9 S
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using9 {4 v" h! V. \
LeadImpact as the traffic source.8 M& P1 N' j( w, j/ U
Now the best way to learn how to put all of this together is to just get started. For some variation in
* ?+ k: ]" e0 _the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
i/ @& S$ X; N& E. [campaign./ p+ |# [+ k) N
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
3 g6 x# V; q, Q0 }0 ?, Zpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
; K. r. ^7 D9 L" Wthat all traffic is accepted.
# U5 v" |+ V$ v5 P" cFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.+ L! t# G* F2 j; `6 |# i
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
' g! q: b5 ?$ Q8 [get creatives like banners or images specifically for the offer.
* S5 t9 _8 l' \8 v1 `- Z# K) r, V+ H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 88 D7 x5 ?% a: \$ F8 ?1 H5 o
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
3 J- i' h9 h# qtrack my keywords. Without doing this, it isn't possible to see what's converting.9 d# |( G+ S( E, D& k+ b
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
( r0 z4 H. o1 {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
8 X$ d+ A: P/ u6 GIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
/ u6 L" r# a3 R; ]bottom of the page:
; h3 T0 I# s+ h! M4 R3 N) z. F4 QNext, I have to cut and paste this pixel into my offer at Ads4Dough.
: k5 v' [4 u2 g. \: QClick on the offer → pixels → Add a new pixel and this comes up:
# [( l: f/ ?+ B0 S# m Q5 T7 qMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL- \$ T& w' g1 e s) {
from your software into the box that says 'Enter URL of image to load'.0 a7 M1 A& @9 b t7 R
Once you do this, it should look like this:8 }, a6 `. o& z I5 j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 100 Q* S/ G: [2 Q, Z1 @9 P! b
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
# r' {; i( g8 j9 }: MNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
, D& V* M/ a. tProsper or CPVLab.
/ A8 D2 K7 O( h$ S9 f5 [: k9 B: g
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发表于 2012-12-27 18:47:17
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