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PPV GUIDE [PPV新手入门][28页]! o1 h' `) X1 b# X) I
详细的请下载电子书！' V- W* f/ d- h1 m, l- Y
( `. h- a, N$ |0 ^
7 y& i7 l2 k8 i, ~/ h
Newbie Guide
% e0 q0 N! I2 \# e+ X, [PPVPlaybook.com! S6 g9 e8 T/ y1 \ O
Tracy Shaffer
" |) p0 T' d1 v: `David Ford
5 y" s! [' e2 o4 D; g1 X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
4 v. K& D o! ~# rGetting Your Mind Right to Start Affiliate Marketing' _+ Z! {' f& L8 } Q. I/ o) @) u
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
3 u( `, v5 k( S8 v" G6 T' C6 Qever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
: F# C" K6 t9 G* f! |4 P/ {you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
3 |! H* K5 h& i3 x; n/ Pwith any success, these claims are laughable and far from the truth.
+ J% E0 x! c: g' ?5 P: k4 {Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
( u1 I# w9 f7 x0 `flow management. The main benefits are the low barrier to entry compared to other businesses, and8 W6 T- j. o) w0 n& E4 G
the ability for a marketer to be a one person shop and make an incredible amount of money with low
, O1 i7 n# ?# C5 h. k7 V; Joverhead.
8 J0 V8 V1 u' L* p k6 N* g3 IThe winners in this business are the ones with persistence when nothing works, who know there's8 U% h6 b) @. [& i* Z
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.6 k" Z% \. v( b i
The cold hard reality is this: virtually everything in the space is changeable, what worked today can0 G4 {: o! p/ J# E# [5 v' m
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.* k8 G5 Y9 l! j: R* `
Most of these things happen suddenly and without warning, and they all contribute to the amazing! z. K5 e5 a# ?' X( k
learning experience available to anyone with a few hundred bucks and the ability to open an5 ^% i* p$ R: B# T7 S8 ^
advertising account.% r% D7 A4 e5 p8 z" t. K5 G% S
Your competitors are willing to work at this around the clock. This isn't a push button, instant business- E, f- A( p; c) ?2 V- e
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet( P, ?& U6 y$ o6 m/ s) S3 N
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,7 } M% ?6 G: `. b1 X, s
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence." g8 I/ K7 a* \ m" S8 e
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
6 J1 R" p( f; d, e9 ]; o7 tstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get* G% B, O5 k% {0 | |! }
started building.
/ S: k8 l y* J* I4 T, \ t% x$ ZThings you need to get started:
; W9 d! i2 F' H2 T X, @& m8 K* Q# N1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
+ U6 c5 k7 S( g8 A* S2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
- ^% b' t1 C2 v% S$ Z' e3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
$ G0 v# T% S2 h% e' F8 U3 a4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
+ D$ v# J) P5 M( g* u( D* vThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
0 D5 D7 I8 e% [; n! S" F( {with PPV.) U( @2 _ f3 X$ S
Basic Getting Started Definitions
# s9 W" @) c6 z# zAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
3 ~1 j( U P5 P7 Gaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main/ b2 E0 A# J% e+ F) C: P& W# n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
0 g* g9 D9 A6 Y3 E6 atypes off affiliate networks are cost per sale (CPS) and cost per action (CPA)." q, x+ f" \ T0 i0 c8 `4 @
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate- p0 e/ h4 e5 `/ x; M) u
receives a commission on that product. An example would be the Amazon.com Associates program,
0 D% m& A* t5 m G3 JComission Junction or Clickbank.3 B: W/ z! v' ]6 u
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
+ q+ N; B3 y( jan action like filling out a form, submitting their email address, signing up for a service or sometimes+ B/ b8 X" k5 l+ ^5 R5 v8 F
buying a product. An example would be Ads4Dough or Neverblue.
1 f9 E+ ^% ~; `. L1 iAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's" X/ \# T! v( X# ^
account, getting the affiliate approved for offers, bumping payouts and just about everything else) T3 |7 [8 k! y( }7 _0 a
related to an affiliate's account at the network. Having a good relationship with your affiliate manager/ W4 x' S, w; L) w/ e2 P( @) }$ s
right from the start can really help you.
" [9 v1 q/ N0 ^- [2 H$ c1 d% lPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served- h) |4 s- }* \' O* p
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per' D2 L7 L0 n+ i2 f; Z
view, starting anywhere from .01 or .015.) V+ D; |& N& ^
In order to use this type of internet traffic, the affiliate can sign up with a number of different1 O& l0 U+ J6 L+ R1 ?# u1 m
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
7 |4 n* Y. Q% U4 M; v, nMediaTraffic, and AdOn Network.
" s/ I6 e5 I2 z. WDon't popups get blocked by pop blocker software?# e* n9 F/ b# N" ]" f
No. Popups are served in a new browser window as if the visitor had opened the new window+ \2 `* Y7 O, p# T7 X/ A9 a
themselves.
' r" J& m) r- a* h* a; o' JHow many popups get served to the visitor?" |7 e" R' C0 t2 ?0 b8 B
The number of popups served varies depending on the PPV network. Some pop more frequently6 _0 l2 ?" A+ |* U) i% w; x% a
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
1 B4 _& K; V' v- P9 e1 \( Rserving this kind of advertising, so they have to toe the line between keeping their software
/ d+ C- L6 L- edownloaded and still making a profit.
( W8 x% w% o' H% ?2 T# sIsn't this type of software bad? Why would anyone keep it on their computer?2 l; k' |. k9 i, o/ M% }
No, this type of software doesn't harm the user's computer.8 g$ b2 k/ ~1 f a$ f+ E w
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,; d4 c3 ~' o& R! x; \3 }( r
toolbars or videos to place the software on their computer. The visitor keeps the software in place so ?. }- @( G) J3 D
that they can continue to have access to the incentive.4 n0 A% ~! u8 ~' A7 F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3$ f9 a! x- ]' u: G+ \
How to Get Accepted into a CPA Network
0 c5 b) q* R1 |$ `" kIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
9 I* h/ |4 y$ O$ oto start looking for networks is Offervault which lists offers and lets you compare payouts across1 M" d6 G+ V) Y5 Q+ n% ?; s
different networks.1 }/ U* y. l# D3 I8 k/ V6 X2 F
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)7 O( p- b- g- t" Y/ j Q+ p& L
application and be as specific as possible about your promotion methods. Usually some time after+ O* S7 b1 [, `1 E
receiving your application, the company will call to interview you. The phone interview is a critical7 M, R, C% j7 @
part of the application process, and most networks will deny your application outright if they can't get
5 p6 k* N; Q- ~$ _you on the phone., r4 l: u* N1 ]7 L: x
Often, the person who does your phone interview will actually become your affiliate manager after
, u% M" @. D: Byou get accepted, so it's a good time to put your best food forward., ]! ] N9 P+ v4 u' N; x
You might not relish at the idea of someone grilling you about your internet marketing methods over
& R/ Q5 z9 _0 E. n, Qthe phone, but trust me, this part is critical. Have answers in mind for the questions:
: r% O5 S1 s# iWhat methods do you use to market offers?. P* K4 s& ?/ x! M/ K5 N& |" x; g
Do you already have a website you will be using?
0 a8 k/ Q1 u3 X1 ^" W) uHow much is your advertising budget?# t% d' g, h. K4 Z
What other networks are you a member of?0 P7 ]) B6 `* D H
Who are your affiliate managers at these networks?
, x$ j! f8 Z" A! Z. VDo you use social media (Facebook, twitter, etc.) to market offers?
; u5 \; g2 c' l6 e" ~How much traffic can you drive?1 P8 S$ D& s, `! y# W) P+ e
Do you have a personal recommendation from anyone who is already a member?
1 s( o7 [, B7 z, [! u5 l- b% rOnce you provide satisfactory answers to these questions, the network will approve or deny your& B( L* c3 R9 x! X: Y3 v
application. If you get denied, just keep applying or call someone on the phone and try again. Be
8 L# D$ {% Z% I8 l9 |- A$ vpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
/ B8 |5 r% l1 afor the network can be helpful.8 m) X% g9 [& J
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
% S. Z; @6 M! ]/ Y& @) ?Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network( v! z% G/ p; p& g4 P" e
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
, e' l9 l. l4 n7 ypeople can open a lot of doors as far as networks are concerned.: Q$ d' p5 K" ?7 z
After You Join a CPA Network( y @4 a7 R& u2 X' c0 w; y
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
: D) T# y. d. Y- H5 M1 L9 aand make an attempt to get to know them a little bit.% ~5 l( j" k1 E6 x8 S$ X6 w( x
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
9 Z# e4 a' x4 D9 t' Sweight in gold. Start feeling them out from the start and try to get to know them. Once you get
1 J/ J- r+ e: ~% `/ r4 G7 i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4+ I* p- ^! a+ C! e/ j- \1 r
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout) L# s Y |4 z" C$ p
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus" s/ u8 W% L7 g7 z, O) i' D' ^2 E
email.
7 Y( A/ Q6 m) o3 a, r. G8 o* cFor more helpful info about dealing with affiliate managers, check out:
' f5 @' t+ L* V$ s" ^! Shttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
: d0 N- U6 n! R+ Fhttp://www.mrgreen.am/affiliate- ... iate-managers-want/* h. ~& |8 x4 w& ~: R0 M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
1 y; R' Q3 r$ ESet Up Web Hosting
. e+ a4 B" X* Q- MGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
/ d- I) c. ~; ?+ \4 Qabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
' e5 |- C. i8 v+ G6 ^host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with2 v6 C4 w8 P6 w" L: _( H8 I
whoever else is on the same server as you.
' r' P! E. [- M) @; zSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
! ?% Z5 E+ d! ^/ k; p7 H lenough that the visitor can't close the window before your pop up is even shown. You have about 3
0 H4 U `5 P* s Q* Y. W K, n5 Aseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
/ E9 J. s. l* L: B$ u# yTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a# p. u. e `6 C
house full of roommates (hosting customers).
$ G) o+ s8 S# a+ Z/ O7 E& MIn shared hosting, this is like having roommates where everyone has no specific designated area inside8 w% n2 D8 g8 i" I
the fridge where they are supposed to put their food. Everyone just jams their food in however it will4 K/ x! W6 z+ A8 x; X9 y
fit.
" Z2 W- [. o6 m6 h6 A. i0 SSay your roommate brings home a large turkey. They will then take up more of the refrigerator than: s* O. u+ }5 M0 V3 C8 W& p- g
the rest of the roommates, by virtue of simply needing more space and resources to accommodate. i, P3 Z) |8 R8 w
their food. Everyone else's food in the house has less space to take advantage of.
) O- \9 L4 Y" b2 B2 l4 w9 x! X7 r" IIf you have less server resources to take advantage of, your ability to serve popups will slow down. For0 O5 D" D% u$ r: ^" z2 P" M9 ?
any type of hosting this is a bad thing, and especially while running PPV traffic.. \0 W$ D1 i4 K5 L' w+ s
In the case of a virtual private server (VPS), everyone in the house has their own designated space
. W: p i4 Q7 Q% u. Qinside the fridge to put their food, and other roommates can't come into that space. The server is
- q( L- @; ~$ [* S: H" dpartitioned, so that each customer can only use a specific amount of resources at any given time.
3 x9 X# n, z4 W8 f, _' `4 R. _- {A dedicated server would be like having the whole fridge to yourself. All of the server's resources/ \: ]* o3 d1 O1 }
belong to you and no one else can use up those resources. This makes it possible to serve much more
; A/ Z' c+ q% u' ^traffic, faster.2 h$ Q' w% z. Y6 o7 I, E! `1 j0 {
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
7 K' }7 v) `& R$ ^, X; _! Y2 ^Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
+ Y; V, t. B f6 z5 q9 ohere:
) _& x. x+ E& [& Xhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
% i9 I; w$ l6 _1 G, j6 C2 s7 DVPS&highlight=hosting& z# @8 ^: A# m8 U* m' U
Dedicated-Hosting-vs Shared-Hosting7 h1 u6 O5 z7 v
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-9 l. V$ h4 w" ~% c# o3 E) r3 ?% \
Hosting...Your-thoughts
" f; {2 z' [. P: N- a7 T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
- Q4 i1 K! K* ]! H: mHosting Providers for PPV
4 B( n; N3 u1 c& Q1 hBeyond Hosting9 ^& o5 m3 Z; N* i& `
http://beyondhosting.net/: m7 K6 d: ]& i+ L' l( o8 \/ I% f
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment1 t# _# Q: Q: [7 s# G# h4 V) I
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
3 O- U% m! _: w" ]/ }direct linking with PPV. Also, these guys provide great support.9 U; j2 d& D; q' ~+ _
Prosper202 Optimized Hosting
" L4 [$ l9 b& g9 n9 Phttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
& o) ~5 j+ _! D+ |. s& UCPVLab Optimized Hosting
' _9 d# g$ l8 _( r( j# P* x* i, |9 Bhttp://beyondhosting.net/CPVLab-Hosting/
- y% I0 `- @$ F6 a# O0 LDomain Names for PPV
) c: v6 r$ _& p- h2 jOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
, ?" P B4 y5 ywhere you're going to host your tracking software and your landing pages if you decide to make them.0 B$ H) j' ?$ q7 I
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
( h0 J; ~1 F' V- N' B Obland one is fine to start with, to host both your landing pages and tracking software. The .com,9 I2 H( B) l9 ?8 R7 N
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a ?$ _: z" k9 o+ O
term or build a whole website.
' Q& w& t! M- l& u; f: XAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
2 d) d( o$ W$ L) L1 w2 s8 Ztracking software on your domain. This is really important, because it is necessary to track your, D& S. R1 a* p1 K9 g
conversions down to keyword level so that you can optimize your campaigns. Without proper
8 N. E" z9 H7 ]6 ^5 a' x/ Z; ?5 btracking, it is impossible to know what is working and what isn't." t; Y, z2 y; R2 s% e) v
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software- m( P c; X' T' S) f
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.3 W5 h! X6 ?& }. V! [" d* ^5 e
Prosper202( d9 A* k; o: r6 X) o% I" ^. ~
http://prosper.tracking202.com/apps/
\4 o. v4 F6 y, r9 j4 i- OCPV Lab
. \; R5 O) ~( ehttp://cpvlab.com/* q4 w( j# W( y) ~
CPVLab Help Videos
+ m7 s' \: D7 ~' Vhttp://ppvlab.com/oweiw/oiurw/vdm.htm, M7 c+ F" R; b. Z4 @
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
6 S: q7 X$ D0 x0 e7 k. eindustry standard.
% x5 N4 y( f5 z# h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
) ^% P! Q* U0 x5 X& l" NCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from( T% ^0 p2 Q3 c! v5 k* X
good support if you have problems with your installation.
$ v$ g0 @3 N# [9 B/ e7 ?* h% TTracking 202
8 c: b8 i' n \, s _ fTracking 202 is the hosted version of Prosper202. You can create a free account and then build your4 F9 F3 Z- `, `
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user; v0 Q& x. o: l6 p" O5 U
area.
& v3 [7 A4 z* G+ |* m1 OIf you choose this option, keep in mind that your tracking software, one of the most important parts of# I- P7 @8 @ M& }+ Z$ @
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202! Z7 ]4 B. r# n0 b" J
interface, and their hosting.
, s) w' d: ^8 W; S. m" @Also, your tracking software reveals the most critical part of your campaigns- the converting keywords; Q0 w4 ?; x. o; b8 z( @! i# W9 H
and targets which you are bidding on. Leaving this up to chance in order to save money could
: w" |: P1 \; g% N5 o& x: Spotentially leave you open to huge risk if someone else caught on to what offer and keywords you
! e. ~/ g' D; N/ ~, K- U2 r! Ewere using.0 U# r o; K9 P0 W
Choose An Offer
2 U: ~7 T( a( f4 x1 ANow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to., {: |1 c5 |( f# F4 U
Lesson on Offer Selection7 ?8 Z% s1 f' U5 e2 j! I! Z M8 [
http://www.ppvplaybook.com/forum ... on-Selecting-Offers; `# e, ~/ f! a4 n( _! Q9 `
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
. k! b- e1 I4 u8 n0 g: B, N* fTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
, u& ~6 ^1 z. }. V3 i4 vLeadImpact as the traffic source.* m! v5 A. K6 n0 U& o1 ]
Now the best way to learn how to put all of this together is to just get started. For some variation in
: J; y5 ~. X- \the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked: s4 E' L9 M; a, {) K7 N
campaign.+ H! s9 e6 a, I
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
. b4 X8 \. V& _8 @% f& Y4 mpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
% l% p* T2 s2 g/ V& ~. k/ [) Bthat all traffic is accepted.4 v4 M) h$ F& I k, Y( \" m
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
" b J( R! t1 _' I9 o' rThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can2 |" i1 E M2 E+ G
get creatives like banners or images specifically for the offer.5 ^0 U" W5 h, E5 ~/ Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8, c; [/ Y6 ^+ ^: m+ S
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can5 B8 e2 l( O6 `2 k
track my keywords. Without doing this, it isn't possible to see what's converting.
& l$ Y: J$ L- M cIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:& ]9 n* Z) Y+ ~3 `) \" x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
4 U5 @2 x2 b$ U7 l# N; j2 F9 K- JIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the7 f% t$ x' U- V0 W
bottom of the page:, X* P1 @3 f3 U1 P8 R- U( z
Next, I have to cut and paste this pixel into my offer at Ads4Dough.' f7 Y. q7 Q) }1 V" w2 k& ~
Click on the offer → pixels → Add a new pixel and this comes up:
7 z9 I' ]" x: J$ RMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
4 P8 r4 A! x9 M: y0 M2 X9 x8 Kfrom your software into the box that says 'Enter URL of image to load'.
: Y: C( h8 l0 g1 W- WOnce you do this, it should look like this: H+ S: t/ K4 n9 X) B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
8 L# |) R4 o2 S( d5 P, S0 q0 JClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
9 M! o4 S! k6 h' s* Z- PNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either: j" G# w, m8 H: C; c7 X. m' o( W
Prosper or CPVLab.* n/ o4 X2 u; I! F: _
# N9 X1 @& t, H$ e |
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