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PPV GUIDE [PPV新手入门][28页]
8 \4 H3 J/ y9 J详细的请下载电子书！
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* Z7 ?' ~2 ?" r7 j, L m9 o& N( Z$ X) D; s* b# ]) H
Newbie Guide
/ Q* ]% N4 [4 n* iPPVPlaybook.com
3 M& Z8 _9 ^4 X5 ^( iTracy Shaffer: |2 Z2 S* Q; n
David Ford' Y+ U2 r4 y. q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
\0 O2 g! W7 z% oGetting Your Mind Right to Start Affiliate Marketing. e4 m0 g u" T# P q8 L
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an; {2 C. c% J/ {" R/ F/ H3 R1 y q0 r
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where0 X# e: I* a+ ~
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
6 A4 j( Q- b7 ^; Z0 @! xwith any success, these claims are laughable and far from the truth., n0 J8 |2 x5 {
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash3 z X: V9 W% k! ?* c, v8 P
flow management. The main benefits are the low barrier to entry compared to other businesses, and; X0 I6 L/ A2 d7 r
the ability for a marketer to be a one person shop and make an incredible amount of money with low
+ J- l$ A' d2 m( x% Q# coverhead.$ X% I5 O4 V7 k3 V; e
The winners in this business are the ones with persistence when nothing works, who know there's3 E. a2 R" Z9 `$ A) A0 y0 ?# R7 A
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
! d2 k, w" s* N" DThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
" a& W T1 W( k) W9 c/ rstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.) c: J; y5 \+ `$ n8 U6 o P
Most of these things happen suddenly and without warning, and they all contribute to the amazing
6 \4 S& k. n0 H2 Clearning experience available to anyone with a few hundred bucks and the ability to open an
" a( Z% ^ S. w9 m* _advertising account.
8 b5 T4 r/ d9 s" q) EYour competitors are willing to work at this around the clock. This isn't a push button, instant business
+ g- @+ x7 g: }; K& Awhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet( O" J4 [1 G# n( P
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
/ O$ O. ]' l' ], Y7 @ Ptrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
. s5 V% @$ q A9 QWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
8 H, ^) C$ L# O/ k& j5 F: bstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get9 [7 `0 K- t2 f) D
started building.
3 S. K" C" a+ d9 kThings you need to get started:; A) `0 r9 y/ J" @5 d
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
; Y7 ~/ H' H8 D3 F; V) N; N2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)8 p+ c6 ~. y6 x8 y' Y/ z' ~4 e6 w
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic); k0 O" k! f3 U( l/ s. Q7 ~
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
' x; y( _( z! MThis guide describes from start to finish, how to get started in affiliate marketing by running traffic3 T, q. b+ Z$ Z' q" y, C: g/ c( ^& g
with PPV.
6 a' ~" Z' @$ B6 `Basic Getting Started Definitions3 K; S4 h8 a3 ]5 V e9 q( R
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more0 z- Y' V2 o1 w# n. I! z
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main {& i; r" N, u9 P9 m% ~9 m1 a" ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
- o+ L0 P2 `; H1 G: x qtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA)./ R8 m; d3 P6 f* S
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
+ l& J) A2 b }- E, ereceives a commission on that product. An example would be the Amazon.com Associates program,
% P( N2 d' s9 N/ _: sComission Junction or Clickbank.4 [) B' E0 P8 |3 P
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
) h& o+ D0 b6 h0 o, N& j2 wan action like filling out a form, submitting their email address, signing up for a service or sometimes, [# I$ f5 F. f$ B: ~2 ]
buying a product. An example would be Ads4Dough or Neverblue.
3 {3 {+ `0 y1 X- ~Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
# z1 d t" ^0 d2 L! Naccount, getting the affiliate approved for offers, bumping payouts and just about everything else6 w6 n/ E. E3 `! f) z
related to an affiliate's account at the network. Having a good relationship with your affiliate manager9 N( L: }2 [; J8 k
right from the start can really help you.9 }0 F+ n6 n/ ]6 r) w- Y
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
2 i( J3 T" t! S# b# b* M1 Kin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
( N0 W2 m8 d! A( nview, starting anywhere from .01 or .015.
: S0 S8 e3 T( u2 Z. }( jIn order to use this type of internet traffic, the affiliate can sign up with a number of different/ Y; @4 P' t. ^
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
+ j5 C) ^; [; x+ a. DMediaTraffic, and AdOn Network. L! E# ?* @, _
Don't popups get blocked by pop blocker software?
; V# x! r) U+ g$ |No. Popups are served in a new browser window as if the visitor had opened the new window
4 I# ~4 B3 W. b2 J! O k8 E) tthemselves.
Y6 e* T' W# g% I f: B/ {How many popups get served to the visitor?
8 }4 m' K& K7 J( lThe number of popups served varies depending on the PPV network. Some pop more frequently
5 Z/ g$ n* e# w# r6 d# R* ~; |7 Q! K(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by; ^! `0 i2 c- T4 X+ W1 i
serving this kind of advertising, so they have to toe the line between keeping their software
! w8 y7 N+ p$ }: q- f* n# cdownloaded and still making a profit.4 S: w! v T0 d# H8 x
Isn't this type of software bad? Why would anyone keep it on their computer?
4 L* f9 y; l% h' _4 XNo, this type of software doesn't harm the user's computer.
7 n/ T7 d; Q, @* N- ~5 ~Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,6 C) c0 |: f4 t) |
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
! Z9 P* G* r' U9 ~- W+ hthat they can continue to have access to the incentive.
5 R' s# T" o0 f- W! j2 s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
' ?0 O; r8 P& Z' o5 ^ s- wHow to Get Accepted into a CPA Network
# A; S" b' ^) q3 HIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
% n$ N) Z3 \2 B& o1 F& |+ \+ I, ~to start looking for networks is Offervault which lists offers and lets you compare payouts across7 P ~* h+ h) }' ^2 M# y+ a
different networks.
9 e' K& G6 h" Q3 N; g) qOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher). L5 K# a8 g+ v
application and be as specific as possible about your promotion methods. Usually some time after* ~( J& O* r" B/ q" r$ U
receiving your application, the company will call to interview you. The phone interview is a critical
; }1 g4 {1 ~4 G- L6 P ?& ipart of the application process, and most networks will deny your application outright if they can't get
0 ?' V4 Z! d" b# S+ o6 oyou on the phone.' `! Y9 t+ R9 F* k1 i1 T
Often, the person who does your phone interview will actually become your affiliate manager after& k& n2 `* @1 c( u
you get accepted, so it's a good time to put your best food forward.
# {' x" w( U$ s b4 |You might not relish at the idea of someone grilling you about your internet marketing methods over
- `! ~% Z, `$ Y6 a4 D5 {6 J% qthe phone, but trust me, this part is critical. Have answers in mind for the questions:1 K a+ A! N* x" F
What methods do you use to market offers?) }& p% R. z* D% m' P
Do you already have a website you will be using?5 C3 V6 o; o4 z- p
How much is your advertising budget?2 [, m& W* F1 F. J4 Z
What other networks are you a member of?
" o8 K* Y- f( Z% \$ d- KWho are your affiliate managers at these networks?8 q7 {, _7 B4 M! \3 ^% o
Do you use social media (Facebook, twitter, etc.) to market offers?/ H( @0 @( D/ p; l+ Y2 t; o% o
How much traffic can you drive?; _7 l( {0 Q6 @, C
Do you have a personal recommendation from anyone who is already a member?" _- j) I; r9 t2 u) i$ C7 N- ~
Once you provide satisfactory answers to these questions, the network will approve or deny your& F0 s0 L! _6 ?# Y$ d
application. If you get denied, just keep applying or call someone on the phone and try again. Be3 M4 K8 e( Y5 q& q4 ?1 A* y
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
/ ^9 ~# {- z/ Y. h- a }& Z9 sfor the network can be helpful.
# D; s- @6 T1 @3 HTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate$ @& B8 X s+ r2 b
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network# a$ V5 B1 g4 X4 \) A% {5 R# Y0 S+ U
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
: l6 J5 w4 a; Q2 S2 r- apeople can open a lot of doors as far as networks are concerned.
: G& l. u* Z+ U/ c7 @8 k) PAfter You Join a CPA Network7 ^5 L# F! T+ f% W# P$ M- N
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager- L, Y {6 F: u; w
and make an attempt to get to know them a little bit.1 K3 G# {1 e$ @6 p9 v4 [
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their; K5 G( J! o& X' n! }* `
weight in gold. Start feeling them out from the start and try to get to know them. Once you get0 [- Z; g* W. m* {2 m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4# |1 _0 D. W- O: z) ?' y9 K
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout# {' z# m2 b2 E! l3 }* i/ f0 J
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus& q0 R& H) n$ W. D0 y# C8 ~4 x
email.& M O+ D$ I) t, E( C6 d( u7 z
For more helpful info about dealing with affiliate managers, check out:1 w: s a! G: N
http://ppvplaybook.com/blog/musi ... -affiliate-manager/4 W4 h4 @& E6 K% t
http://www.mrgreen.am/affiliate- ... iate-managers-want/! S- N! N8 P2 ]- G6 o$ ? r/ @, H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
8 _3 |6 M I9 H. F+ jSet Up Web Hosting/ L4 q0 }) G+ I# |
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
% a8 g- G7 o5 t* K) T( Oabout internet hosting. In general, you get what you pay for with hosting. When you use a shared" h! S6 U% U" G
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
* {# Z: a: R3 o. `: }3 ^* l1 q0 mwhoever else is on the same server as you.8 ]# s6 p! H# z' b* @
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
9 d% |$ {2 x r4 D- S) r. ?enough that the visitor can't close the window before your pop up is even shown. You have about 3" n% l8 s& B% } l @3 F+ g- N. W) f
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
8 |* @/ H; t0 H& `( j6 Q7 d( n( E9 n5 _To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
2 l4 k- B- D/ R2 V3 \house full of roommates (hosting customers).9 i4 J5 C7 \1 j6 w5 r7 ^
In shared hosting, this is like having roommates where everyone has no specific designated area inside
4 v9 m9 r# t9 r. @; F4 V6 j6 A Cthe fridge where they are supposed to put their food. Everyone just jams their food in however it will3 }; I/ i+ |' ~3 ^% D7 D. z0 Q
fit.
9 R4 |1 j/ g$ E* n3 o$ [& E5 T* BSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
; Y8 a* F& c. h- E0 V5 zthe rest of the roommates, by virtue of simply needing more space and resources to accommodate/ l% q& {8 v: M% b/ p) C4 f0 g
their food. Everyone else's food in the house has less space to take advantage of.
; L) L3 s$ l( U. \If you have less server resources to take advantage of, your ability to serve popups will slow down. For
: B) ]" h) X5 l, s' |. V4 `. Z0 oany type of hosting this is a bad thing, and especially while running PPV traffic.
2 E/ J: s" }: L! | k% oIn the case of a virtual private server (VPS), everyone in the house has their own designated space( K$ a9 I+ S- T9 N, D+ i5 S' l
inside the fridge to put their food, and other roommates can't come into that space. The server is, n: ?& \# E \" X$ H7 Y- u
partitioned, so that each customer can only use a specific amount of resources at any given time.
. [8 L, J: j3 Q' F# H* OA dedicated server would be like having the whole fridge to yourself. All of the server's resources
& f, S5 J. }9 [$ R: U* i' bbelong to you and no one else can use up those resources. This makes it possible to serve much more
' i3 y, Z @$ K2 |( [" ltraffic, faster.
8 z) m6 y# L+ hAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server. s$ v! n, W' L S, u1 q
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
. z1 \7 y/ ?% shere:
4 L: x" E5 I2 w" [6 E0 G V: _http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-* J# y" l: [' p* x
VPS&highlight=hosting
" z, g+ n; A6 }' T# Z1 `3 w, gDedicated-Hosting-vs Shared-Hosting
" m2 Q# N) }& `! E! uhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-6 p0 o0 s- W9 D: \
Hosting...Your-thoughts. b I5 `. L6 }% `7 _/ D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 61 M; F Q3 x( a& H5 @+ x. w$ @
Hosting Providers for PPV
: ]# _7 o# c$ o% PBeyond Hosting' \' |/ _% [8 {3 U" [+ \- `
http://beyondhosting.net/
: v: G* N' o1 U" {: d0 x e+ bWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment" Q3 a* _$ Y2 P, ?5 J
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when, f9 Q0 g! P; Z; P [1 ~8 z
direct linking with PPV. Also, these guys provide great support.* w! ` d! X9 Y2 l( `
Prosper202 Optimized Hosting3 o0 t7 q0 Z3 \0 ~* _3 S
http://beyondhosting.net/Virtual ... per202-VPS-Hosting// ^9 r7 V8 z( i1 k
CPVLab Optimized Hosting
8 `5 C* K: E# hhttp://beyondhosting.net/CPVLab-Hosting/, F. k+ g* Y# j2 ?$ O E* n- _0 m' c( x; D
Domain Names for PPV5 J2 s0 U0 h; y) w' F: k
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is/ v, q3 p* N" O( @) q- M
where you're going to host your tracking software and your landing pages if you decide to make them.5 ~( T; o$ m* u4 a, d! ?
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,* a7 s X* \, o6 G
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
4 B2 m7 |' ^4 K6 ]) k.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
9 D0 K3 U" p M f4 V0 Hterm or build a whole website.; z% z) B% U( G4 Q
After you buy hosting, a domain and get those all attached to each other, the next step is to install
& M: \4 C i6 Otracking software on your domain. This is really important, because it is necessary to track your
5 q* u& A1 n" h: M8 E7 bconversions down to keyword level so that you can optimize your campaigns. Without proper1 r8 Z& B( P% d' B& o, \( e6 Y2 d8 i
tracking, it is impossible to know what is working and what isn't.
3 I! e/ ^# e- a: s4 FTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
$ k1 l1 c5 F4 {+ P; x! b! qis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
* H. ?1 a* k+ _! rProsper202
6 z; W7 R6 X- S. T. U: o. [/ }: Yhttp://prosper.tracking202.com/apps/
8 P0 t( O/ R# a! O& ]# hCPV Lab
& A! A8 _. E4 @ F: ~; ~+ P: [, Nhttp://cpvlab.com/! d5 H! F0 v: D4 L) N" q7 H
CPVLab Help Videos: t: K& p$ N: C7 f
http://ppvlab.com/oweiw/oiurw/vdm.htm
p X. K* f) ^) jAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
( `6 g% H* f# M$ V/ Z5 W) D# cindustry standard.- v$ \4 g6 {; d; U" i3 W* ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
& L7 F! |* r; cCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
. r% e, b D Ygood support if you have problems with your installation.9 g5 [+ x5 e0 Q8 V
Tracking 202" D3 \4 s+ N/ K
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your3 r0 J% ?* R2 x2 b* N' d
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user/ x0 G1 Q# a, Q% e
area.+ H9 J A; ?! v
If you choose this option, keep in mind that your tracking software, one of the most important parts of
{ x) L& b% Fyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2029 n1 G/ p b" v8 m% V' u
interface, and their hosting.
/ D7 H j8 N' |, j) s5 F9 EAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
, Q O H7 U- Dand targets which you are bidding on. Leaving this up to chance in order to save money could& t T) F, i( V( {8 t% A5 W5 h
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
: {+ l2 m6 Z' [9 s H1 Awere using.! f- K- J" Y3 ]5 I% L- d a
Choose An Offer
+ R* b* b5 }, KNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
; C. U2 a+ ?1 a$ JLesson on Offer Selection, A& k! b: e) K' T8 x. X
http://www.ppvplaybook.com/forum ... on-Selecting-Offers& ^5 V; T- f; k
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
0 S. {" \1 ?+ i( }# x* ATo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using5 O. L) G$ t# ^. i2 ?# ^
LeadImpact as the traffic source.
4 l" O/ Y- q4 l! O* ANow the best way to learn how to put all of this together is to just get started. For some variation in r5 u7 e' P; |0 r1 G
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
7 \# r; C/ c3 R' Q4 E- o2 v/ @campaign.4 _1 h! B( o- e4 d+ j
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
' c ~. Z9 ?9 x9 _# epage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says' e! T) P, j# ]0 C0 @9 a! m
that all traffic is accepted.
+ h; @# B; n2 r+ kFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.2 I f: y4 K a6 a6 [) s! A k& q: X O
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
* T# H; o4 R8 ?. A: a& gget creatives like banners or images specifically for the offer.
+ W1 _$ F# d1 X3 g! p% J# T) D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8; l' _! u3 Z# t" [% ]
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can: ?+ m& U1 r L% u }" ^7 P
track my keywords. Without doing this, it isn't possible to see what's converting.7 I# m- ~3 ]8 E6 p4 w0 ]5 R
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
/ b2 n% E7 c; W' g! E: w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
" l9 O' O5 o6 G9 ~In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the8 y! ^7 l, ]) E2 _/ |6 Z1 z
bottom of the page:1 n% S: Z! U8 f
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
' A! J V6 W9 W0 xClick on the offer → pixels → Add a new pixel and this comes up:( l4 R; f. f2 X0 o: N6 n$ W7 S
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
' j5 K1 H- N, T% J+ yfrom your software into the box that says 'Enter URL of image to load'.. ^1 D3 Z0 C5 D" p/ A; b9 t
Once you do this, it should look like this:2 n, L0 s- G+ \4 O# d/ V( O6 U- X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
) T+ R/ P7 a6 b! ~6 W( f/ GClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
( u6 i* b+ U) h1 k' E% b s) hNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either- t2 }& X! P) s: x' b! b( ]
Prosper or CPVLab.5 B2 z$ U4 K. Z% U, U
; \8 g: q. V. k) N |
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发表于 2012-12-27 18:47:17
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