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PPV GUIDE [PPV新手入门][28页]
9 g+ N" ^9 H" a详细的请下载电子书！
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Newbie Guide
9 h" e$ I# c; o! Z: y: k/ o& @PPVPlaybook.com- t4 H' e! ]& b) O3 F3 ?
Tracy Shaffer8 P5 `. z+ c1 Z* }% {
David Ford
; R, ?4 c* [; Y8 j6 l' t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
5 J1 K* e) n4 w; |Getting Your Mind Right to Start Affiliate Marketing. o0 {& H& G6 c, k- c" ~6 J9 b7 A
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an# e$ M8 |! P6 [+ G' ^
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where( f# t& M: B I2 m0 c- A5 K) U, {
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
2 D/ M# a! y9 _2 y m+ gwith any success, these claims are laughable and far from the truth.
* w3 c3 |5 l4 j/ Q. H& Q3 Y$ UAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash) [* `+ K8 Y* w+ [4 w
flow management. The main benefits are the low barrier to entry compared to other businesses, and1 b& R' g. M. ^
the ability for a marketer to be a one person shop and make an incredible amount of money with low. `7 j" i3 i1 l+ B& N. e: o6 X
overhead.. |( z3 ?4 n' z5 y* K1 r
The winners in this business are the ones with persistence when nothing works, who know there's
) Q x# A) }! N2 O' oplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
1 K* O+ l$ \1 g, oThe cold hard reality is this: virtually everything in the space is changeable, what worked today can' s1 c4 u0 B4 \6 ?0 G( F( ^' M/ \
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.# d9 P; {2 d7 O6 ~4 G7 \! H9 L
Most of these things happen suddenly and without warning, and they all contribute to the amazing. @+ E, M6 B3 r5 y6 Q0 J" n
learning experience available to anyone with a few hundred bucks and the ability to open an
& s* f q% H+ a+ A3 V3 xadvertising account.
7 E1 G( _0 c- z% F$ V* kYour competitors are willing to work at this around the clock. This isn't a push button, instant business! K- g# U8 p* b8 w) z, R
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet8 f! o W1 q2 s) B& P: \( a
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,6 l! a) r# W- E! ~* s9 x, u& p
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.) I4 _, S% Z5 M
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you6 t4 c+ a' Y. \* u# [8 f
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
$ h. B1 `2 @( C+ Cstarted building.3 t7 Y7 v) z# Y1 S" j& Q
Things you need to get started:
* Q3 O- T M' {/ m1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)0 K$ h; l8 i' h, h3 V
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)% t: F! e8 ?# ?5 q# N
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)6 p" i- i$ w, _3 |: a6 V
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
# A$ T! a! ]4 Z8 PThis guide describes from start to finish, how to get started in affiliate marketing by running traffic+ t$ v3 B; U2 u2 ~3 U# v5 x7 A
with PPV.
2 j P3 A- T B9 A: U' ^Basic Getting Started Definitions
; v; o+ r! g5 E3 uAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more# m; O) `1 X: s% i
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main5 v+ F" x( {) ?* T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 23 z& u% j3 C+ A9 Q. C- f$ A
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).' t9 P0 Z8 Z, J/ P: I% K: f; C H- E
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate1 M2 w9 q1 x9 [
receives a commission on that product. An example would be the Amazon.com Associates program,/ c" k4 \7 T W3 I' W
Comission Junction or Clickbank.
1 ?( t2 G1 R. ?+ W h' ^Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes! d, D/ {4 `3 c$ ]- ~: T
an action like filling out a form, submitting their email address, signing up for a service or sometimes6 Y( Q. P, v8 z% b: Z5 w3 c
buying a product. An example would be Ads4Dough or Neverblue.
) c# y+ _1 N& P* l5 g2 XAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
. M; d4 l9 H9 J; o/ L: saccount, getting the affiliate approved for offers, bumping payouts and just about everything else
+ T) D1 U& B+ p |5 d: f& vrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
. l z" E! b; v% L, iright from the start can really help you.% e! ^4 S. [- k: { [
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
1 k/ h9 B0 x) v8 J, l8 s2 n0 D# a' ?in pop-up form through downloadable software on the visitor's computer. The advertiser pays per5 m1 m9 U5 U) h
view, starting anywhere from .01 or .015.5 B5 N3 Y4 w3 W
In order to use this type of internet traffic, the affiliate can sign up with a number of different
! r8 b3 b$ J" b9 O F/ m/ Mcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
, b& ^; h. e+ m [! TMediaTraffic, and AdOn Network.
# i" S h) a0 A+ E- P }Don't popups get blocked by pop blocker software?5 U3 u+ `8 n9 {* g5 g) b9 n% N7 D
No. Popups are served in a new browser window as if the visitor had opened the new window- T* D- Y3 k9 W6 y( K3 q
themselves.- f8 |$ V' z H0 p# d
How many popups get served to the visitor?- P6 a; m C$ W& P- c
The number of popups served varies depending on the PPV network. Some pop more frequently. L- g( b8 M9 T) l1 c" @' ~
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by& _' e$ U! ?8 G- y) A5 n
serving this kind of advertising, so they have to toe the line between keeping their software- ~: N( y$ b4 B, [7 o( k5 H
downloaded and still making a profit.
2 M O; V8 c; i& K/ D2 |Isn't this type of software bad? Why would anyone keep it on their computer?
) ]" d6 G% c$ j; s* @% s% gNo, this type of software doesn't harm the user's computer.
* m4 Z9 C. Z4 W$ v( [6 n/ i! {# eCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,5 h, E7 I8 h/ S( M, b( e
toolbars or videos to place the software on their computer. The visitor keeps the software in place so+ d% c; ?4 J W+ M8 J
that they can continue to have access to the incentive.
$ }% I% E. l$ |8 E; J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
0 |# {3 M- I F! n2 f5 v( VHow to Get Accepted into a CPA Network# Z* y4 x, f# Y3 \
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
) n Q% S( m$ i$ s$ Rto start looking for networks is Offervault which lists offers and lets you compare payouts across/ K6 A4 p: f) e: K
different networks.
( ]+ w' h9 I% S# ^Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)5 K# r5 V0 c L2 i% z# }: T
application and be as specific as possible about your promotion methods. Usually some time after' B! b' v( B8 s/ ?4 P
receiving your application, the company will call to interview you. The phone interview is a critical/ z& u9 v& D" p% a- v3 d
part of the application process, and most networks will deny your application outright if they can't get2 Y, `0 O. |% C. c9 Q. W
you on the phone.( V% ]# m2 g5 |0 h) e
Often, the person who does your phone interview will actually become your affiliate manager after5 ?6 W6 A, _ ?. D2 B: u+ G
you get accepted, so it's a good time to put your best food forward.' j- N. V: q6 p7 N& q
You might not relish at the idea of someone grilling you about your internet marketing methods over7 i+ N4 y/ X2 A. t& `
the phone, but trust me, this part is critical. Have answers in mind for the questions:
' Q' f7 o% M5 W) ?" LWhat methods do you use to market offers?# E0 Y4 M7 } x E0 x
Do you already have a website you will be using?
1 f8 U& j5 [1 G$ ]6 e9 G3 D" nHow much is your advertising budget?+ M' Z$ P- }* t8 `* S& z6 u
What other networks are you a member of?
/ q2 q/ V; Q* E" U, M+ |/ GWho are your affiliate managers at these networks?, i: j8 Y0 Q4 k# H# V! G
Do you use social media (Facebook, twitter, etc.) to market offers?) ?0 Q$ ~% Q( f+ c0 k. V0 e- l5 y
How much traffic can you drive?
: w# d1 e) W, s% c0 I1 a( rDo you have a personal recommendation from anyone who is already a member?
O) v& ?$ j/ S& f" r$ g& HOnce you provide satisfactory answers to these questions, the network will approve or deny your, x3 M- R% z; b6 q9 h
application. If you get denied, just keep applying or call someone on the phone and try again. Be1 m6 w* O/ n$ C' s
persistent. Also, getting a personal recommendation from someone who is already an active affiliate, `8 K0 P; G- p$ v8 y
for the network can be helpful.
2 s/ k0 Z4 t9 \* zTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate0 k$ c1 f7 l ~6 O
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network7 e4 B- W# c% v6 s
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
( g: |8 G2 S' l# @& }. Ipeople can open a lot of doors as far as networks are concerned.
. L0 @6 _, d3 W. O2 @% b( tAfter You Join a CPA Network t- {. a- B# z# P
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager5 J+ U- t! p) O. g/ P
and make an attempt to get to know them a little bit.7 H6 \& K' \" y3 ? h! y
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
) C+ l( m" Z( V& uweight in gold. Start feeling them out from the start and try to get to know them. Once you get
4 c! j. G# R$ h! d2 c3 I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4% J; Y, P4 b1 w+ |
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout/ I B( m0 N% `" `3 `
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus) h& Z2 k! N% k$ d
email.% ]: V9 V- O% T& u
For more helpful info about dealing with affiliate managers, check out:& s; v( D( T+ E' @
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
& f! b a. N+ Zhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
0 r/ u/ L8 W& W9 o# w" W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
, j1 O3 h5 t$ a* pSet Up Web Hosting
, g$ _; p6 |6 f j2 SGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said0 I n2 Q2 z3 a# c6 } u
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
& f. L- p. C/ j* _# z4 lhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
, @; d; g, g0 D5 V$ o X8 @, Kwhoever else is on the same server as you.$ @& q- i5 E$ }" y
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast5 T. c, A5 ]' [, D( v7 o! p& ^* k
enough that the visitor can't close the window before your pop up is even shown. You have about 3
+ t/ n4 Z1 U% r' [seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck." g: i E) t" V8 z" k" s
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a0 F8 d7 f2 {2 Q- I! Y2 w; j" b
house full of roommates (hosting customers).8 r* y. P1 M$ \' v b* G0 I" Q3 s5 o
In shared hosting, this is like having roommates where everyone has no specific designated area inside% x$ I. H7 L' Y! X
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
! V& ]6 e9 b5 ]: b4 n* v9 Ffit.
% G4 P( h3 B8 J0 V7 }, \2 f6 N4 xSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
. [8 S3 @5 o) `) k* kthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
Z: `7 g& j- u2 U2 U; r$ ~# Xtheir food. Everyone else's food in the house has less space to take advantage of.
+ t) u2 J3 b- DIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
: S1 N" v( e; d. A4 ?9 C. `8 Lany type of hosting this is a bad thing, and especially while running PPV traffic.1 J ]1 V V4 n9 V+ T4 f: ~0 V4 Q( n/ y
In the case of a virtual private server (VPS), everyone in the house has their own designated space
( D# V! m. \: _* ninside the fridge to put their food, and other roommates can't come into that space. The server is9 p" V# j, g# ~ O- }0 j' l+ H
partitioned, so that each customer can only use a specific amount of resources at any given time.
; A( ~$ p. n9 M4 j! A' y8 VA dedicated server would be like having the whole fridge to yourself. All of the server's resources
/ k8 Q+ k/ T+ ybelong to you and no one else can use up those resources. This makes it possible to serve much more
; p. @" X# f* u( `7 h; mtraffic, faster.
* _/ i- [0 q* E, n# ]/ O1 bAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
7 s$ c; w- ^3 A* y/ V0 l9 GAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
4 Y9 b# K4 l4 j2 {here:
" I' x3 [9 S8 q% b: e5 d5 ihttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
* w# t! n# U" J. x- {0 x& n4 MVPS&highlight=hosting+ a0 \0 p* r) p2 i7 X! G4 {2 J
Dedicated-Hosting-vs Shared-Hosting
1 |1 A' j" G" x& ~* g( R# o# ehttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-9 ?; c3 W( @3 }( O1 ]
Hosting...Your-thoughts
! u, W% G$ Y: b; v& [# J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6( Q' v9 ^& s3 Y# i/ N7 Z
Hosting Providers for PPV
7 G3 x" P1 r' _! C8 ? fBeyond Hosting
: N: y9 j: M( \http://beyondhosting.net/
, z' A1 E* V I0 |4 H! RWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
8 e$ S3 S1 S" L Nreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
& u- X+ ^& W: |# B. S, K: v& Adirect linking with PPV. Also, these guys provide great support.3 {9 H* Q' z$ s7 s$ n( M
Prosper202 Optimized Hosting* B5 `# G0 z" R! K* f) X
http://beyondhosting.net/Virtual ... per202-VPS-Hosting// L; L) j+ e. U' e0 O) ]+ D
CPVLab Optimized Hosting% D8 d+ n ~2 C I
http://beyondhosting.net/CPVLab-Hosting/9 n0 [# l$ h) W# z; b: d( d1 {# _
Domain Names for PPV
" V' W/ C/ i$ d; {Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is$ W3 G! v3 L, Z0 l
where you're going to host your tracking software and your landing pages if you decide to make them.. \' w! y1 M# c& k& `2 r0 F
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,7 k* j4 ^9 x! s4 P
bland one is fine to start with, to host both your landing pages and tracking software. The .com,/ y$ k4 _+ M. I1 C& X
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
( p3 J* H+ C' c" Wterm or build a whole website.# a/ X6 v5 n5 B6 \
After you buy hosting, a domain and get those all attached to each other, the next step is to install) J# Y$ a$ x. o
tracking software on your domain. This is really important, because it is necessary to track your
0 o/ }+ l. l& tconversions down to keyword level so that you can optimize your campaigns. Without proper
9 s" V/ ?. C' [tracking, it is impossible to know what is working and what isn't.1 ^1 W+ B2 T- h! Q3 |7 p
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
' C& {1 C9 l3 _is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
) T/ I$ g' L$ ~) J) C8 ~' VProsper202. S' N# ], j* H; G
http://prosper.tracking202.com/apps/
) ~% ~1 V7 Q; ?6 hCPV Lab7 G( [# q% X# k2 o: ~" p) R1 t
http://cpvlab.com/5 h. P5 h* J8 _+ G) ]* K/ X* S2 l
CPVLab Help Videos
. [6 I2 o# k; v6 y* N8 @* `http://ppvlab.com/oweiw/oiurw/vdm.htm6 _- n$ y5 b( I( U7 ^
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an7 r* p+ z# q( I$ g. V. p4 a6 {
industry standard.
4 z9 w" P; ?. G$ B) |! k+ u7 Y2 b. ~- Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 78 _" M( I, l6 [& g9 a/ v& Q8 ~
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from1 N% ~# Z! _8 h" i2 x
good support if you have problems with your installation.
% E( ?* O" E6 O& HTracking 202
3 K+ d# ?, J5 v5 A4 Q/ d7 zTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
8 q4 A) ?" [- |$ H1 A8 Lcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
* M* Y6 h4 L& Y* larea.: `/ h/ U) c5 W, K s, X
If you choose this option, keep in mind that your tracking software, one of the most important parts of! l( J% _- c! G( \
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202' H- W. p* a) m+ I& q9 S
interface, and their hosting.% Q- d; v" z% }
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords6 \* s* `+ K3 r
and targets which you are bidding on. Leaving this up to chance in order to save money could' {7 @: j9 n3 [
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
: q- Y. x9 _8 ~% a8 xwere using." }* o) L# j" e& K8 I
Choose An Offer
5 X+ B& ~# d1 \$ W8 T' C2 @Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.* O. M3 ]( C6 C. E1 V9 Y3 w6 G
Lesson on Offer Selection0 K) [5 w* f' X: r2 X; Y' ^1 W
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
( J4 m' r9 x$ j. \# D0 IIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.; @' C, r _( U
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using6 d* o7 `2 c( `
LeadImpact as the traffic source.
) r! H5 w/ R- f, dNow the best way to learn how to put all of this together is to just get started. For some variation in
6 W) G$ Y) d( L" |; J* M/ Jthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
/ m' Y# y3 b qcampaign." V- P8 n( D: `$ L0 b
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
2 l k" r7 d D! h1 c/ @page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
0 u' k5 R! k/ }8 o. Zthat all traffic is accepted.7 { X. [* p T4 Z
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.5 q3 J8 R: S6 i5 l' _. F9 j2 p
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
$ j! Q; \% @( S, wget creatives like banners or images specifically for the offer.
- V; q+ I& P J0 h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
/ a3 F$ j) v- |5 \Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
, G- [ E- _% [6 k9 l& Ytrack my keywords. Without doing this, it isn't possible to see what's converting.
2 K- J. n2 D4 dIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:4 i% Y) \8 V# a' P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9: q/ l1 F$ y3 B0 u7 ~7 B
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the6 S f$ y3 `$ Y/ h1 Y7 Y
bottom of the page:% \: b! T! k1 c+ A. _: ~! d# s) U
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
$ ~( d2 r6 I- k1 h7 B: P4 oClick on the offer → pixels → Add a new pixel and this comes up:6 a: m6 e( ]: G f( t0 n5 p
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL3 T$ T# p2 ?0 g+ W+ W- n# E
from your software into the box that says 'Enter URL of image to load'.6 i9 A1 ^# |' o0 `0 `, r
Once you do this, it should look like this:
* O; e& p, `, t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 103 ?* n+ u6 f# J5 o" L: H) J* c
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:5 v' k# Y2 U# u
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
: }" k2 |9 A4 t* Q! w8 B/ r! JProsper or CPVLab.
) I5 r2 S" Q5 s& }9 r+ n2 I+ X& P" m8 C" Y7 [
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