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PPV GUIDE [PPV新手入门][28页]
' V/ t7 V( J7 E详细的请下载电子书！* U" [4 B8 A. Z1 }4 e1 X. N
/ l, B/ R: @% t3 w, t1 O" i6 a7 g6 y2 A! V' U" i1 F: d- ?( r4 s7 Q
Newbie Guide
+ U( p0 E9 p7 o, pPPVPlaybook.com/ i5 z! q; E/ b! [( J( [" W) P
Tracy Shaffer% I- n6 p8 q& R4 h+ L2 d* ]
David Ford7 h5 }" l3 O: N T. ^! I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
: z1 j% [: p$ D1 t* ^* b+ ?Getting Your Mind Right to Start Affiliate Marketing
7 L3 y, R' p% {6 WThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an. A, i* e* E- ~, B& u8 L6 R
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where V: u) T7 ?7 E& e# a5 L2 ?
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
K+ D6 F* k, s; rwith any success, these claims are laughable and far from the truth.
8 J& h- q+ {" R% m+ Y1 {2 l+ c5 MAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
+ u5 H6 O7 v& R0 ?9 }4 Bflow management. The main benefits are the low barrier to entry compared to other businesses, and
6 ~& E; Y) W' M9 f" G+ d6 e+ M1 @the ability for a marketer to be a one person shop and make an incredible amount of money with low* ` p& d' g% u+ j& i+ X& ] f; z$ L
overhead.
! f! N% t% N' O1 [3 F+ @The winners in this business are the ones with persistence when nothing works, who know there's, I, {$ {6 t( y R
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
( W6 ?! K- @& k) K0 Y2 fThe cold hard reality is this: virtually everything in the space is changeable, what worked today can; p0 b q/ [0 |4 l" l
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
1 M! p, Y! C2 ~0 }( z0 ZMost of these things happen suddenly and without warning, and they all contribute to the amazing
; F5 T" h" T% l5 V' D6 Y0 elearning experience available to anyone with a few hundred bucks and the ability to open an# q3 t6 }0 g& ]2 _
advertising account.
2 Z# b, s+ s9 [; QYour competitors are willing to work at this around the clock. This isn't a push button, instant business! M$ ]' I% H; N( e% H- C% |5 k
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet" L7 ?# T) Y7 l; x4 z( Z' B1 o; `3 r4 y
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,2 [6 z( ]# z9 q8 k: a q- J
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.' [) x) e3 W# j) Y
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you0 n& i) g1 b6 N" ^6 ?
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
6 h. o% ^; N2 H+ Jstarted building.
0 D" \2 U# i0 t% _Things you need to get started:
3 w/ ?2 @# s3 @2 Y2 ~1 p. t4 j" b1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)+ ~. ?$ |3 w, @" [4 D
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)2 t5 g/ o7 y, n5 ?! y: h
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)( p& c: {$ V1 t- {
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
6 K5 H" P5 v! ~0 {; p6 ZThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
! W- k/ ]% n+ \3 }4 Ewith PPV.. }) i# w. ?6 a' W
Basic Getting Started Definitions
F/ C" `& Z) J. n, N; v- `. lAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
& o/ x7 j/ y( W2 t. Daffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main T+ _. c7 f. G) U0 |8 H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2' A+ a9 v; K1 [' G0 E
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
$ G: ]7 b$ V Z' lCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
6 A3 x5 L2 u8 k, U9 b, e- preceives a commission on that product. An example would be the Amazon.com Associates program,- X, X) `" \6 j( ?- a
Comission Junction or Clickbank.; z. i8 P: d# M
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
5 b" z- K/ X# \: d+ lan action like filling out a form, submitting their email address, signing up for a service or sometimes; F4 T: M4 w3 j" B* C7 @ w
buying a product. An example would be Ads4Dough or Neverblue.8 c, n& H8 ~1 Y* G! W4 Y N% N
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's. ~& a+ A% U: q. {4 v" [) @. H
account, getting the affiliate approved for offers, bumping payouts and just about everything else" ~! C3 E W$ D8 \" d+ X [
related to an affiliate's account at the network. Having a good relationship with your affiliate manager3 v# h# o+ |' `- _, x+ ?5 Z
right from the start can really help you.
( c* u; ?4 T r, a! RPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served8 {7 c' I7 G1 O5 r4 }7 S% L! k
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
T8 E% I( R: r+ mview, starting anywhere from .01 or .015.( N5 K# ?- k1 v9 b6 W* U0 @9 z+ @
In order to use this type of internet traffic, the affiliate can sign up with a number of different
. U. _; y" F- }0 Zcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
* _4 \; a, z% c0 n) A+ GMediaTraffic, and AdOn Network.2 o7 K l) l1 ~5 B
Don't popups get blocked by pop blocker software?" w. Y( E# f- r; m
No. Popups are served in a new browser window as if the visitor had opened the new window
3 R9 u1 f0 E, w0 fthemselves.
# Z" X; S# o: H) b4 R9 z9 F, lHow many popups get served to the visitor?
$ ~8 C* A! J6 W) v$ X9 bThe number of popups served varies depending on the PPV network. Some pop more frequently
/ H2 c7 T+ t7 ^(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
! \% `7 a- O+ e. }serving this kind of advertising, so they have to toe the line between keeping their software2 g+ I3 z% a! J6 K) }9 E
downloaded and still making a profit.' k! m7 |. [ X
Isn't this type of software bad? Why would anyone keep it on their computer?
* v. v3 }7 x$ C8 ~& T+ i3 d8 aNo, this type of software doesn't harm the user's computer.1 N; L% v1 z" y% w, w
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
+ ?( x _8 t" p! }0 |* W7 D$ ktoolbars or videos to place the software on their computer. The visitor keeps the software in place so
; h# h6 b. @' Z5 |5 \3 Wthat they can continue to have access to the incentive.
" r2 b3 v+ V, o5 U9 w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
% I5 G( z7 g" W2 s* s: H! THow to Get Accepted into a CPA Network: g8 w$ i' U3 G+ S$ o X$ s. _" l
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
& s; E( c R1 A! n% @to start looking for networks is Offervault which lists offers and lets you compare payouts across
$ I' z/ S3 w3 g% h" X, ndifferent networks.
3 H/ |: C2 ]( I0 z# M+ e9 p3 @3 |! vOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)$ r" p9 Z0 Y: Q
application and be as specific as possible about your promotion methods. Usually some time after" B, u+ O2 o# h! \
receiving your application, the company will call to interview you. The phone interview is a critical
3 i* K% p X5 P" hpart of the application process, and most networks will deny your application outright if they can't get' s$ V8 q: J7 z& J/ C) f
you on the phone.
/ T* @1 s5 F, V9 q2 v. n1 @1 fOften, the person who does your phone interview will actually become your affiliate manager after# v, v7 j' f2 x( _1 ]
you get accepted, so it's a good time to put your best food forward.
! C: \# Z, z2 i; B8 iYou might not relish at the idea of someone grilling you about your internet marketing methods over
4 s2 ^( P8 m! ?) z- `& Nthe phone, but trust me, this part is critical. Have answers in mind for the questions:0 z( B* x4 A2 s8 e" I
What methods do you use to market offers?2 n. H* w" i8 u/ \
Do you already have a website you will be using?2 b. z7 x% u. R4 ?/ Z- T1 ?) u5 Q% c
How much is your advertising budget?
9 T3 y% E5 X3 {What other networks are you a member of?: v9 B5 ?" T C* K
Who are your affiliate managers at these networks?
9 V) z' @. R) i; wDo you use social media (Facebook, twitter, etc.) to market offers?8 W- B- a8 D. H
How much traffic can you drive?0 O) ~& D. ^+ `) U( D8 p; L
Do you have a personal recommendation from anyone who is already a member?) M5 U5 Y4 ^' } l6 G2 D5 g7 r/ m9 C
Once you provide satisfactory answers to these questions, the network will approve or deny your0 K7 N1 C6 F: f1 V3 Z. g; {
application. If you get denied, just keep applying or call someone on the phone and try again. Be
$ N5 X% S- O5 G% \- cpersistent. Also, getting a personal recommendation from someone who is already an active affiliate4 f" _# A! j9 e: D- D
for the network can be helpful.
0 a- z4 ]" t( g. M2 RTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate# b+ x7 u" u$ G8 W5 [
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network! S, {7 q7 X, U+ n; j
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know+ n% p8 Y! x" E. y4 o: F
people can open a lot of doors as far as networks are concerned.. l6 _6 S: s4 _( P- }3 v
After You Join a CPA Network) s" K) t3 R& p
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager( X7 r$ j( ~1 e5 g$ r
and make an attempt to get to know them a little bit.
0 J; L* |% v! Z+ p4 u5 [/ GFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
* i4 X/ ^5 K" o9 o% `weight in gold. Start feeling them out from the start and try to get to know them. Once you get. V, w: ?3 B% |. Y& V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4& F2 b/ ^8 M5 N1 j& h1 t W
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
$ V9 p/ V% G9 C4 ?4 Bbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus6 T$ A& \9 A, E. T3 S
email.) F0 |+ A$ U) Z+ F) m2 G
For more helpful info about dealing with affiliate managers, check out:' N8 B# S- J; n) P: ?( H% T' I4 G
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
4 G R Y) w/ H7 q$ N$ M* R( yhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
. C6 t+ k- R. M2 Z" h' C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
, O3 v6 m0 w& E3 ]! DSet Up Web Hosting1 o3 n1 v0 ]5 K8 d
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said3 q# o" O4 F1 c% b3 N" Z
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
' C, X: `+ j' Y$ R Uhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
8 N8 D# c# `4 x! t8 |/ o4 Mwhoever else is on the same server as you.0 Z- d7 Q) C5 y( U9 z6 |( Q
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast% G$ k' F/ v1 S
enough that the visitor can't close the window before your pop up is even shown. You have about 3
9 u/ r2 Q$ t) O o' A# eseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
" o }" k, U/ mTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a0 p3 @) a# w' m1 X; N
house full of roommates (hosting customers).
2 V6 u: W/ j1 a7 s n* i5 aIn shared hosting, this is like having roommates where everyone has no specific designated area inside
) |1 K' B! _/ Ythe fridge where they are supposed to put their food. Everyone just jams their food in however it will
; f4 Q/ \' x- U7 _* x4 G Mfit.9 P7 Q4 Z* Y" b* f( N* i
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than3 N. L+ X ]. z/ M7 x
the rest of the roommates, by virtue of simply needing more space and resources to accommodate$ P+ ?& e: G' O7 b6 T
their food. Everyone else's food in the house has less space to take advantage of.$ x. y5 r$ [# \. j* x
If you have less server resources to take advantage of, your ability to serve popups will slow down. For. Z6 E+ K( y) \7 y4 ^
any type of hosting this is a bad thing, and especially while running PPV traffic.
' v$ \" G, C+ O6 ?1 C( E* [8 K+ w, bIn the case of a virtual private server (VPS), everyone in the house has their own designated space" Y: e5 U$ X$ _! y
inside the fridge to put their food, and other roommates can't come into that space. The server is6 e* ?; p8 l& Q
partitioned, so that each customer can only use a specific amount of resources at any given time.# n1 V0 s4 C9 x7 a6 |" m/ y
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
4 h3 R, f- O {, b2 E( Lbelong to you and no one else can use up those resources. This makes it possible to serve much more2 `1 U5 t z3 ]$ E9 ~- {2 @& ^/ M, L
traffic, faster.
; G3 k1 u8 w$ K4 n9 f7 v2 dAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
7 ~. p- R. q* E' ]& BAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is7 ?) r" v1 ^' _- Q
here:% `" n) h# Y3 `2 z# M& W
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
- T0 @# Y2 v9 ]1 T) \" rVPS&highlight=hosting( g* Y; L7 E8 h1 l4 ?
Dedicated-Hosting-vs Shared-Hosting
N# `. d7 @5 p$ S1 ~0 f B8 [* ahttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-0 I/ ~' o2 C1 i+ Z4 C) D
Hosting...Your-thoughts
3 C. e4 o8 |. t8 W$ N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 65 l; c+ M ]! M% y) l
Hosting Providers for PPV4 W1 x2 a, F1 ?# f- x. T
Beyond Hosting
& j; u+ Z; g, |! t0 ahttp://beyondhosting.net/
/ n5 {0 c& i" M0 NWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
2 a& D/ m+ f( M ~receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
F. |7 Y$ b3 Hdirect linking with PPV. Also, these guys provide great support.
3 ?; ?) K+ p! a! M* E' f4 JProsper202 Optimized Hosting
+ J/ ?, w7 g( l' m2 ]/ mhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
0 n- D8 O5 R* Q. |% y% ^: ~! z# n/ YCPVLab Optimized Hosting
! k; g9 c J) u# X1 z6 `6 uhttp://beyondhosting.net/CPVLab-Hosting/3 P/ a8 D* A8 W' w4 E) _8 ?
Domain Names for PPV; n- E3 i5 c* ]6 k6 G. U( g
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is2 J( L1 G; `$ J" f; p9 P
where you're going to host your tracking software and your landing pages if you decide to make them., ]4 o3 ]6 W$ E, b( Z0 E
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
' t6 V: v; X5 [! obland one is fine to start with, to host both your landing pages and tracking software. The .com,
/ R0 Q( c! G- \' `8 J( y9 p.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a5 n5 Z8 R4 v% Z) O
term or build a whole website.( L; y' B2 b k; L% p+ J# V
After you buy hosting, a domain and get those all attached to each other, the next step is to install) K# H0 [/ {- W1 @! E+ C9 R
tracking software on your domain. This is really important, because it is necessary to track your
7 N0 \/ U. i' P0 v. W* W* aconversions down to keyword level so that you can optimize your campaigns. Without proper; l- P3 P1 ~- C
tracking, it is impossible to know what is working and what isn't.: X9 }' C6 t# C' @5 A
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software/ D( j+ @, _9 P
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.# r; J6 Z! S: }5 T5 O- Y$ m
Prosper202" a/ i7 P2 H$ W# r+ \. q7 u- ?* F! t
http://prosper.tracking202.com/apps/! i; C$ q- a4 u- |# Y1 A6 G! A
CPV Lab/ I+ M( X0 N% Q- R/ }
http://cpvlab.com/
2 z/ W1 [ [) u c( x4 W$ tCPVLab Help Videos
G$ M7 Q' s/ k6 j/ jhttp://ppvlab.com/oweiw/oiurw/vdm.htm$ C" R2 {1 _0 m% [- r
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
* B P. j/ u3 m3 rindustry standard." Q, t6 ?7 J2 K" R4 {$ g- T# i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
6 N3 E- Q2 i# P) a5 n4 kCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from1 K% Z6 C- y/ V
good support if you have problems with your installation.. `8 s1 K1 M& `+ s$ Z# Y; i9 j
Tracking 202
1 l Y' H' r4 Z, e* p. n2 gTracking 202 is the hosted version of Prosper202. You can create a free account and then build your. r8 M1 S* i( G2 ~
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user1 Q: t8 e+ S' n
area.
* b: ^# r! h' E9 {5 I1 S% e7 IIf you choose this option, keep in mind that your tracking software, one of the most important parts of2 n' q% G ] i1 C6 J( y( c0 `
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202" G( V5 V L$ k T: c. x3 x
interface, and their hosting.
5 I0 D( O+ N- T+ `* ~% RAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords ^: }& S1 f, I' x
and targets which you are bidding on. Leaving this up to chance in order to save money could) v) f G3 g2 L5 [) a
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
1 q& W9 X3 E# K; r# zwere using.! L; a# n" ~! O6 w
Choose An Offer* O! u; ~- u1 x0 o! Q
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.8 E! i: ?7 H, N( Q
Lesson on Offer Selection
1 T/ m/ \/ k! S% h( T/ bhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
/ |, e `4 q7 i0 K( a% d& \0 UIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.$ G/ J J; H% C8 o! d O
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
" G9 ~4 e; A$ ^( w3 p& `2 WLeadImpact as the traffic source.
0 J/ ^. Q; c nNow the best way to learn how to put all of this together is to just get started. For some variation in
9 ~, W4 ?2 N' \6 y7 G0 `0 |4 ~the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
+ f, j% S: a1 E* C8 o9 Fcampaign.6 w, o' w, \, j1 S" r
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
5 d) Z( G( `, ]: l. Ypage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
j j% U- w$ p4 g3 `that all traffic is accepted.
/ g! q4 E9 R$ l& |First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
( V2 \" w( M9 k" @) ~; dThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
+ v+ P w f" jget creatives like banners or images specifically for the offer.
9 ~- c( `* T, n$ j. ~: r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8$ g4 n% h8 \4 ~0 E& j% a6 p& Y% s
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can; g) P! K9 Z% |" @
track my keywords. Without doing this, it isn't possible to see what's converting.* B- ^! \- e% d. }& U1 W
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:( [+ K6 x k z3 P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9) g, p8 ]" [+ w ?% G5 u
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the h7 w4 p/ f6 T* U" f( a) y
bottom of the page:6 ~2 e$ m+ Q7 M) O$ ~3 T7 s
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
- z6 h1 e! o! l+ k4 Q8 FClick on the offer → pixels → Add a new pixel and this comes up:" l: u6 k0 e, f
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
) p1 l7 w9 z, X) \; k0 zfrom your software into the box that says 'Enter URL of image to load'.
% i% V, |+ l! ] |Once you do this, it should look like this: j' M+ n7 Q! O/ ?2 F- l9 X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10: t0 }3 \- O/ Q/ q' V
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
0 \* A8 D" e; M5 p% Q9 oNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either9 l% V# B/ T: f; B
Prosper or CPVLab.
* }$ @# k( n" g8 K8 C1 j Y. t$ V7 o+ B5 F3 x: Y
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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