|
|
PPV GUIDE [PPV新手入门][28页]
8 k2 Z1 \8 r' T2 y* d, B详细的请下载电子书！+ D& `; z8 {" t2 F5 E
4 u4 w8 b4 j. v! G5 C2 e" s
4 f5 U2 J8 m/ t* R* d% {& T. MNewbie Guide
; s" i! O" U6 |; D9 S! L* ^PPVPlaybook.com
! {7 m: `. F; ~1 F9 X0 ~ [Tracy Shaffer
# g8 A6 {1 `6 p* g( x0 J `David Ford& W5 I9 {. V$ p: g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1& h: ]6 b1 Y1 G z
Getting Your Mind Right to Start Affiliate Marketing
/ P9 I8 v1 w% |2 B1 T5 UThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an& B* V" i) y3 i. m" q+ [
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where, u3 K" u W1 V2 N, `/ R# e
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing- S9 B' B+ S% M; W2 o' b( J) O- [
with any success, these claims are laughable and far from the truth.
9 N+ R! f0 P6 rAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash' V9 A! ? V' B& X" l- x* M: D& M
flow management. The main benefits are the low barrier to entry compared to other businesses, and* c7 N) B9 s: \- ~) G
the ability for a marketer to be a one person shop and make an incredible amount of money with low0 |1 Q* m4 w* Z* m, f" q
overhead.- `* W% s3 I y" N
The winners in this business are the ones with persistence when nothing works, who know there's2 W$ o9 A/ t( _3 I" R
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
0 q4 o* c. _2 L- `: v9 nThe cold hard reality is this: virtually everything in the space is changeable, what worked today can0 \* j) }: ^) ^+ V, \/ p1 @2 q3 X
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
, P& V$ w l: E. A( M, }% W& E, WMost of these things happen suddenly and without warning, and they all contribute to the amazing* t# b: Y0 y/ r
learning experience available to anyone with a few hundred bucks and the ability to open an
. f* b; h$ y7 J; @3 `advertising account.8 r+ e1 y1 p6 G( l$ D/ `
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
* q" d8 f9 d; @5 V7 e& `, e( r1 xwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
0 D2 V: C7 O% m' Xmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
. C8 v" @% C4 Gtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
+ S x$ s# f" v2 C( b2 f' PWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you' I5 }% y+ z& q! k
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
3 S! y: C' ^) ^* P5 B$ t# Pstarted building.& a/ ^' D) |0 |
Things you need to get started:
. Y- f$ O$ H) x# @3 Z$ p$ }. n6 }1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)6 b# ?# t+ W8 w6 e. V G, j! j e2 ]
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
+ g0 y) h. V3 {3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
* E! C3 B( x, M* n! ]4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)7 v& G1 Z8 q) l S y/ \# |
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
D* a3 l" Q, nwith PPV.
0 X6 F/ R. w) \0 P2 VBasic Getting Started Definitions3 a- r; ^$ a8 q( U' L5 i
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
4 o$ ^. H& i+ }/ qaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
R O0 S0 b6 S+ Z, n$ m6 i9 m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2" C3 h: I& u% G0 K+ W8 c
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).+ I! k i9 g7 Q4 \
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
* }" r/ l# ], O& Qreceives a commission on that product. An example would be the Amazon.com Associates program,
1 r( J, ^, G+ I' g5 |9 pComission Junction or Clickbank., q! ~; W4 O# y* g# e. I' J
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes2 v8 x s3 f$ x p2 I
an action like filling out a form, submitting their email address, signing up for a service or sometimes
& e6 a* A. k* C7 lbuying a product. An example would be Ads4Dough or Neverblue.# @4 e( v/ ?, G/ Q
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's! f; \& ^5 O8 @: J: s- g
account, getting the affiliate approved for offers, bumping payouts and just about everything else7 n- {0 ^: P5 j6 w3 z7 F, y
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
1 n) V4 j' c* ?2 Nright from the start can really help you.8 Q, A$ O, x% C: _9 [
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served. z9 x# v* u1 x
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per# d; ^% l2 D; q
view, starting anywhere from .01 or .015.* R. f7 x0 Z$ r/ G1 J" C. C/ ~! n
In order to use this type of internet traffic, the affiliate can sign up with a number of different3 f1 n( d0 T( C5 n
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
" d9 C* H- f* y0 C' T XMediaTraffic, and AdOn Network.
% ]. M( O6 A2 F7 y% g9 lDon't popups get blocked by pop blocker software?
7 U4 X" l; q- I3 l6 INo. Popups are served in a new browser window as if the visitor had opened the new window
3 n1 [) t* u$ Y2 Cthemselves.( ]- [1 y0 R* U( g: X. D* W
How many popups get served to the visitor?) y, {3 m; c- w4 ^9 A
The number of popups served varies depending on the PPV network. Some pop more frequently
) O5 n+ K6 S3 u(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by& |$ \' \# q9 `- e+ _& |
serving this kind of advertising, so they have to toe the line between keeping their software
! q* _0 U5 c, w) _& N: fdownloaded and still making a profit.
. L' ~7 m/ b2 H7 [/ p) a0 ^5 ~Isn't this type of software bad? Why would anyone keep it on their computer?
( q, [. }( V* U! qNo, this type of software doesn't harm the user's computer.
* |9 }- l5 y# x# `' f' e7 M* _2 j2 ACompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
: W, m8 r: h2 b- T% G' Otoolbars or videos to place the software on their computer. The visitor keeps the software in place so
1 Y, U+ C2 Q5 x) pthat they can continue to have access to the incentive.
; _6 @0 _ j. G1 v1 Z5 x7 x+ |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
) b$ f' v$ r* V: a, wHow to Get Accepted into a CPA Network' u- S3 z' T. p9 G. ]
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place' [" i Q+ e' x5 S
to start looking for networks is Offervault which lists offers and lets you compare payouts across1 e6 y9 S3 U% p6 W$ {0 t- x' W7 i
different networks. g" g7 M7 ^3 Y
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)) E, P4 w+ a3 ~, u
application and be as specific as possible about your promotion methods. Usually some time after
' o% R4 t/ ?2 Z2 E, V( X! L2 \* }receiving your application, the company will call to interview you. The phone interview is a critical
- w i; J, k- [0 e5 l6 c @( e, Q6 Mpart of the application process, and most networks will deny your application outright if they can't get$ H' F- \8 l9 O: z0 R5 o0 P- |* t
you on the phone.
6 q# n, k- M6 K8 g( q7 j0 TOften, the person who does your phone interview will actually become your affiliate manager after
/ m$ _! [2 I" e0 U2 V2 nyou get accepted, so it's a good time to put your best food forward.
2 ?8 _( p) N' uYou might not relish at the idea of someone grilling you about your internet marketing methods over
- s) X+ c2 g4 D2 jthe phone, but trust me, this part is critical. Have answers in mind for the questions:9 i1 t2 O% K8 A) Z- b6 l; S# {/ |% ]
What methods do you use to market offers?: k# s4 N1 ~' n0 a' y; x
Do you already have a website you will be using?
0 r9 h- f7 H" D* [6 KHow much is your advertising budget?+ y2 k- g$ u2 M8 R" B0 a
What other networks are you a member of?
9 @1 k% k$ w* O& T8 U+ SWho are your affiliate managers at these networks?
/ z* E; P% G0 PDo you use social media (Facebook, twitter, etc.) to market offers?
% A9 \2 A: W# n5 v+ W9 KHow much traffic can you drive?
7 i4 I( o( A$ z, d/ ODo you have a personal recommendation from anyone who is already a member?) y6 j0 }+ S% M
Once you provide satisfactory answers to these questions, the network will approve or deny your- x' t2 s1 a1 e: ^; B" P- [& o/ l
application. If you get denied, just keep applying or call someone on the phone and try again. Be+ D/ O# o/ V: Q* O& J
persistent. Also, getting a personal recommendation from someone who is already an active affiliate- D; C( O/ l/ C Y
for the network can be helpful.1 o6 H% r4 _2 t8 E! [1 ~" b
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate+ d# ^' x, _+ y- y& b7 A
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
$ @! w) c- E9 Iowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know e0 m3 O" t5 s& }' R, A
people can open a lot of doors as far as networks are concerned.
8 ]3 w) t: n5 Y2 iAfter You Join a CPA Network8 A$ ^9 N( O# z {" u+ Y9 w
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
/ w; A' z8 n3 [$ gand make an attempt to get to know them a little bit.$ o6 g# C# N+ ~! x! s% _3 t
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their F" V5 k* G& P0 L. e5 `- X9 v! q
weight in gold. Start feeling them out from the start and try to get to know them. Once you get. Q* [' B/ a+ B( Z% `8 p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
4 x$ X9 w6 c/ c. U9 A4 J; |" h: Xlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout5 k, }. C4 a3 B* O; j$ R2 }* D
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus% u$ V( e3 K; l
email.
4 x* J$ ~5 R8 WFor more helpful info about dealing with affiliate managers, check out:
) o3 g4 h2 b4 Z% m& K' uhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/5 b3 F* \+ E3 y6 G: |
http://www.mrgreen.am/affiliate- ... iate-managers-want/ o, Y( N/ q; r# _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
3 X. W1 g3 a9 D# h2 ?2 e5 @Set Up Web Hosting, v$ Y: K4 E- m1 L5 J* s
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said! G1 j. P( f6 }% k1 i- B z
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
& m; v" W( _& e% c* q a* _host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with* _8 {6 H$ n) s
whoever else is on the same server as you.
7 x: I/ C) s$ P# |# O: N8 a2 gSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast( U$ H4 g* W( D# j/ G6 e6 q3 H2 j
enough that the visitor can't close the window before your pop up is even shown. You have about 3- h3 d' N L, ~) z
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.8 N# h" E9 I: E2 z
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a) I4 a+ h& g' F7 @# h
house full of roommates (hosting customers).1 v% N9 P. |' d: E
In shared hosting, this is like having roommates where everyone has no specific designated area inside
5 {' U9 p( e" p5 j S' g/ ]the fridge where they are supposed to put their food. Everyone just jams their food in however it will% ^: o/ J1 i3 U* T
fit.+ ^+ X2 i7 I6 T3 S
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than9 \7 f: M" H+ ]/ m; }1 [) P
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
3 T7 \/ m% Q1 C* z2 ptheir food. Everyone else's food in the house has less space to take advantage of.6 Z5 O0 h. D: W& Y5 a8 U8 N
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
' h- Z/ i* S7 `. a1 Many type of hosting this is a bad thing, and especially while running PPV traffic.* |6 ~. d% F( W: z9 w; [& N
In the case of a virtual private server (VPS), everyone in the house has their own designated space* M" ], C% x/ ^0 M
inside the fridge to put their food, and other roommates can't come into that space. The server is
4 y, | b8 F6 L' D5 E0 j( t spartitioned, so that each customer can only use a specific amount of resources at any given time.9 ~3 p$ N! z5 @$ h' ]" Z7 F/ \
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
. x5 _4 n7 s6 t/ [0 r8 d1 wbelong to you and no one else can use up those resources. This makes it possible to serve much more
! ? w, d3 ?+ d/ ntraffic, faster.0 Y0 W) N. h3 S3 o
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
o( L; x/ @# B4 o2 @' iAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is& V( S& N1 P* A+ H0 d7 d& a# ^
here:
: @2 s2 n; t+ D2 d5 Dhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
/ F8 c+ t2 Y* e$ K) m& sVPS&highlight=hosting
, H/ k+ v4 N, }. kDedicated-Hosting-vs Shared-Hosting3 x$ ~0 E3 o G ]
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
# A: a' A) ~. @Hosting...Your-thoughts, U$ X; d5 `6 d. z8 H4 M* A# l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
% L2 a' Y T7 R7 C6 L/ `0 E- EHosting Providers for PPV
# V) O1 [1 B3 C# s% }Beyond Hosting
: e! D& a3 w7 o8 g3 W4 hhttp://beyondhosting.net/
' i, p; \. T7 u+ h$ w. w RWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
8 L! D \) P* @, Y6 E$ ureceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
+ i( d7 ?( ~% A% Hdirect linking with PPV. Also, these guys provide great support.3 f7 j6 m3 K8 C4 U5 P9 m
Prosper202 Optimized Hosting
2 c5 I3 n4 G3 @- I" G: K$ a: Vhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/, x8 m1 `- ]' D6 R
CPVLab Optimized Hosting
% p! a: x+ `6 G; \! L @4 h* Lhttp://beyondhosting.net/CPVLab-Hosting/
5 J4 ^% r, t4 F! \' NDomain Names for PPV
, |( Z% T( { E0 ^Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
, D, ~/ M! [# a; Y! Pwhere you're going to host your tracking software and your landing pages if you decide to make them.
8 d8 j3 T: V1 L; j+ Q7 [$ Q; E2 vOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
) U, `0 [& S0 P) _, c/ W# ybland one is fine to start with, to host both your landing pages and tracking software. The .com,
' Y" Y0 O9 ~* ^4 e x+ ~9 [2 j.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
$ I5 M# ^: l9 v5 \term or build a whole website.
0 t6 D' j3 u U) J0 `7 lAfter you buy hosting, a domain and get those all attached to each other, the next step is to install8 c0 Q! q+ V1 e) O; h
tracking software on your domain. This is really important, because it is necessary to track your2 V8 n7 ~+ Q/ ?' g
conversions down to keyword level so that you can optimize your campaigns. Without proper4 G: |3 j& _3 e
tracking, it is impossible to know what is working and what isn't.2 h3 ~/ S# c5 p# d8 f/ f' c
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
! @# F; F" e; D+ m) his beyond the scope of the guide, but both are pretty user friendly and have getting started guides.$ l4 R7 O5 u3 S: t& H
Prosper202
) x: J+ I) R- ^: I% u3 b; R4 vhttp://prosper.tracking202.com/apps/) W7 Z+ R* W3 l h( h0 x
CPV Lab
8 n4 y3 a* q8 a; _2 p* x* Ihttp://cpvlab.com/
' {7 {! G* E+ z( ?! {* O" z- ^CPVLab Help Videos
# w" `. c M" }* u5 ehttp://ppvlab.com/oweiw/oiurw/vdm.htm2 w) \7 Q" V0 [* L4 J4 T
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an8 l: l$ `5 l# @1 e1 r
industry standard.
$ @/ L# u2 A+ H' Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
. f- ^: S8 j ?2 m6 m4 sCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from, W' K' k, r- L i4 Z+ c+ K3 c
good support if you have problems with your installation.
; i# s" ^9 \1 m( J" ~) v* |Tracking 202
: K1 H, z7 A" o- ^ C1 v, c3 {5 _Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your% ?$ K# e: y9 X4 e% C& `9 P; G
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
" E: `' j& X9 o7 h8 w5 z/ uarea.
- [0 [7 y3 b& N* _, V) gIf you choose this option, keep in mind that your tracking software, one of the most important parts of
L; ~5 d7 S& \* C6 W8 Jyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202: d+ d4 [. g" q* z9 B) \. M
interface, and their hosting.+ s, J j2 u7 E5 [1 y
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords1 ^- ^% @, i# e$ b! O
and targets which you are bidding on. Leaving this up to chance in order to save money could0 g% e% i) X- Z8 }
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
5 L! [$ [3 s: k$ |7 u; owere using.5 e N- a2 U! Z3 t" H9 \
Choose An Offer! C7 O! i% W) `( [3 V0 e
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.* G+ @' ~9 p* {# d- B! I
Lesson on Offer Selection
6 _' H# c7 a: N! U: m1 d$ D& Uhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
b: t+ F+ ^) q1 R' hIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
! X) I1 I7 ?1 f, i) @0 o% @To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using# c" s+ H5 G( z8 @6 ]
LeadImpact as the traffic source.& I6 M# N+ L& M [4 `. f. x: o1 t
Now the best way to learn how to put all of this together is to just get started. For some variation in
' N/ m! P' s+ |* @1 Pthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked$ n/ l3 v, o5 [$ Q a$ u' r2 z$ f
campaign.
5 u* U& {' }' ?# GWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first- y) A4 ~' ^7 w( ?; J
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says+ l+ a( K- E0 [/ o6 W) L
that all traffic is accepted.: L; D2 D ?, V c! E) ^
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
2 @4 K& }) y/ A9 Q4 b7 ?' N3 vThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can0 p5 v! v' p5 p; o
get creatives like banners or images specifically for the offer.: ^# L" s% ^5 A3 J# C% ]" R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
0 ^- G8 n$ V3 [4 c( o4 gBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can! Z0 b3 k! L; S8 }) B
track my keywords. Without doing this, it isn't possible to see what's converting./ I" B9 k" Z- A! {+ L# Z& y0 J0 O. L; e
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
8 y) m s# M/ r3 f1 u2 \/ P/ p- y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9% Y+ A3 Q2 A! D, k7 b
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the3 q3 D; F# P. _) a" Z w, Z
bottom of the page:$ L Y- C/ {% g M( ~; K
Next, I have to cut and paste this pixel into my offer at Ads4Dough.: S+ w% L% j$ S) _4 H
Click on the offer → pixels → Add a new pixel and this comes up:5 i2 p! s7 X+ Y" q. V+ y. k
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL! B# b: O: M' G2 U9 m
from your software into the box that says 'Enter URL of image to load'.1 k4 D7 ~* a' S
Once you do this, it should look like this:
! e0 v) U( {7 G, j1 N) F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 108 r* f- t, Y+ S$ E/ K; a
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
1 i9 ~ x# s. ]& H7 n# ?# G6 i; VNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either' j; p; k2 E/ o; L3 A
Prosper or CPVLab.
! r3 H& v# [) M
! T" l) M; O- K# p0 ]# T& q |
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
