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PPV GUIDE [PPV新手入门][28页]
: U7 ~: w$ L( C, A7 J详细的请下载电子书！( U" o F# Q2 q# \7 q
8 W5 C ?* Z+ P9 i( m$ u( G; d: S( f5 S; X* r2 n* i O9 |
Newbie Guide1 c. H0 [* T D: p `1 j
PPVPlaybook.com7 h4 m, H+ U, L' h' v* k
Tracy Shaffer) n( y; w) m P! T9 S8 ^8 |* n9 ?4 l
David Ford, ~! k$ z& u0 t1 l3 _& O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
4 b& D t; n+ `8 YGetting Your Mind Right to Start Affiliate Marketing" ^ w+ p& T% e6 ]
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
6 h& a4 ?( A0 a( Y6 mever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where! W5 G$ F+ P+ G/ v
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
2 m9 ~) s4 t4 M8 I$ ?' M/ Hwith any success, these claims are laughable and far from the truth.
- `, a( D- O( v! c. K5 r) t$ Q* GAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
, s) n! T- N# _/ Sflow management. The main benefits are the low barrier to entry compared to other businesses, and, z& M: M+ [) ?4 _
the ability for a marketer to be a one person shop and make an incredible amount of money with low' n( I7 G3 l' t' W2 G5 P) e, h2 o
overhead.! P1 s, V1 v$ }4 S6 Z6 M
The winners in this business are the ones with persistence when nothing works, who know there's
% M3 ^9 w0 Z* H9 t0 iplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.$ [1 \4 P# @0 n7 f
The cold hard reality is this: virtually everything in the space is changeable, what worked today can& k/ ~$ W. C9 M) o& i
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
# r% O; G( p! H' P' X3 RMost of these things happen suddenly and without warning, and they all contribute to the amazing, w) \2 d3 l3 @; D! m; p
learning experience available to anyone with a few hundred bucks and the ability to open an
' `/ D6 s! f+ n: E* m- U; e4 T1 xadvertising account.. Z Q3 l3 T' L6 B8 A9 v0 S
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
9 ?' c. v5 _% f. s8 H9 D9 Lwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet. S7 [8 h! @6 R
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,6 t0 S: N2 l6 R
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
+ [+ ^7 X% Z3 S" [4 {# ^With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
/ G- X( q3 L. p4 B0 R/ Vstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
& s2 \6 `; F" d. l# ~2 bstarted building.
' w: J1 p. b& vThings you need to get started:
7 y$ G& f: Z# k0 p! u% c. _" b1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)3 N) G! t; w e
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)( h4 b' i9 `. [3 y
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
+ R! a5 X! u1 c4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab) Z9 {9 ]4 b, s1 F! Z4 n3 @
This guide describes from start to finish, how to get started in affiliate marketing by running traffic- U6 _9 I p) J& [/ @$ C
with PPV.) \( L9 s$ N+ ?& ?
Basic Getting Started Definitions
' m# U \1 X9 u; D* vAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
" r% }2 o% m0 [- t2 J$ j1 T9 Baffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
0 z" o5 i9 \" P- V! w3 ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2 E" B3 c3 }5 P7 a* }
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).: r0 H+ m" t; o
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
4 Q }4 Y# s/ R! N$ J1 _receives a commission on that product. An example would be the Amazon.com Associates program,
# Q( k0 e( A0 fComission Junction or Clickbank.
}* [2 r- {) C. I3 E8 n- b" u7 gCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
. a! f2 Q) E/ m( u2 Ean action like filling out a form, submitting their email address, signing up for a service or sometimes
/ q. w! T8 D" j% R. U8 Qbuying a product. An example would be Ads4Dough or Neverblue.: \! O" k7 T% H- B$ q
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's0 u0 \3 ]% H- z! D
account, getting the affiliate approved for offers, bumping payouts and just about everything else
, S% i+ d# E- k4 W- _related to an affiliate's account at the network. Having a good relationship with your affiliate manager
3 {% H$ @) g% l% L( `2 B# Lright from the start can really help you.
: g. L* h% N6 U+ N* J5 iPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served7 V) c. y, g5 B/ |) A2 l$ M2 ~% {) L
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per/ O9 D7 i. h1 L; w5 H1 {- r
view, starting anywhere from .01 or .015.' u- @) G/ y/ @ ^4 ?- @# L: `
In order to use this type of internet traffic, the affiliate can sign up with a number of different
- X2 z/ J5 c, Z% ~companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
% X0 y. d$ N1 X( K( sMediaTraffic, and AdOn Network.
( B: \8 x8 b0 }Don't popups get blocked by pop blocker software?# D3 I5 x! ?9 u+ M! t0 j: s
No. Popups are served in a new browser window as if the visitor had opened the new window
; o" {$ \' t& x8 l$ ^themselves.
* Z- i" B# Z( }" Y; X+ h: eHow many popups get served to the visitor?
( }$ C. F( P0 D4 M; C% lThe number of popups served varies depending on the PPV network. Some pop more frequently
& {7 X* e# O' q(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
2 Q' g7 M6 y+ ?$ S& f+ P$ xserving this kind of advertising, so they have to toe the line between keeping their software
# _, y1 }2 b0 W% p2 Q Udownloaded and still making a profit.
. S: q T: @" g* D( @* A2 ?' S4 RIsn't this type of software bad? Why would anyone keep it on their computer?1 i; [; t; `- e
No, this type of software doesn't harm the user's computer.
' _; j, g: `0 h% {9 y7 q/ u. vCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,! L: t( P& r- z! y- p( |& x: ?
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
$ R7 O9 a( c8 D3 dthat they can continue to have access to the incentive.) i$ V! k% l9 \: c. H9 c E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3/ J; U# y. N* u7 b! Z2 F3 w
How to Get Accepted into a CPA Network3 O& a5 a" _5 E6 w
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
6 k: L; z" E; ]. e" ?. O; ?8 ^to start looking for networks is Offervault which lists offers and lets you compare payouts across& B0 w* E9 D/ ` m0 p
different networks.+ P+ I( e7 A! B( A3 S% \
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher) e. S* a6 \' D, z9 A6 V4 d0 Q& ~
application and be as specific as possible about your promotion methods. Usually some time after
$ T3 K4 B+ I8 Areceiving your application, the company will call to interview you. The phone interview is a critical
+ e, y; A; E y+ B. p6 h kpart of the application process, and most networks will deny your application outright if they can't get
+ j! B2 N5 m, Hyou on the phone.
: B0 I" R; h& W7 B% m7 F* \Often, the person who does your phone interview will actually become your affiliate manager after
# l+ }6 b7 Q/ X9 }" eyou get accepted, so it's a good time to put your best food forward.) E! D9 ^/ m' L1 d) r
You might not relish at the idea of someone grilling you about your internet marketing methods over h* ~1 e6 s1 a
the phone, but trust me, this part is critical. Have answers in mind for the questions:
, J( {3 o! ], j& L* C! gWhat methods do you use to market offers?$ j* A: y" K. J* J/ r
Do you already have a website you will be using?/ a. W; t7 _- h# h
How much is your advertising budget?' ~7 W/ F @ ~+ d
What other networks are you a member of?; n, {% s8 q$ \. _, w o
Who are your affiliate managers at these networks?
2 ~! X5 V4 _% CDo you use social media (Facebook, twitter, etc.) to market offers?
7 `# M; B( U! S! W+ L# F& vHow much traffic can you drive?- \1 t" H! A }: E( b
Do you have a personal recommendation from anyone who is already a member?
/ {3 ]+ z2 l x4 gOnce you provide satisfactory answers to these questions, the network will approve or deny your* R) I5 B4 Q5 d1 S7 O9 r# M$ Y
application. If you get denied, just keep applying or call someone on the phone and try again. Be( d Z; \ [8 `( t; j# N# ?3 R
persistent. Also, getting a personal recommendation from someone who is already an active affiliate& ~ W) B% u3 h
for the network can be helpful.
6 w' W& Z7 g# i; ?3 m: ETo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
* X& w$ }( d* \5 v8 _1 [5 hSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network. ^/ W; ?% [4 @: I, ]7 d/ r3 u( N
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
+ h1 J& l$ `3 q8 x0 p2 Cpeople can open a lot of doors as far as networks are concerned.: q1 O# B; D" O+ D4 ^% [
After You Join a CPA Network4 @& Q' L, J0 x2 q5 C
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager ?4 D( |3 C, K. p4 W+ r* S
and make an attempt to get to know them a little bit.
% n a9 E! P) i. {8 {Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
0 T# N2 ~+ E( u1 ? b1 Bweight in gold. Start feeling them out from the start and try to get to know them. Once you get
4 ^' S% D: M/ O( E) n% Y, Y0 K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4, I- s1 f% ~" K' s2 q
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
9 G' a8 ^' z7 ^! i9 C% Ybumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
2 R# U& o" u% Memail.- Y1 J( V$ J; C% j u
For more helpful info about dealing with affiliate managers, check out:
: X8 l1 ~; }, Dhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
. C0 Y" }0 a! l! Z6 P3 hhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
- Q& R5 D- v( w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
5 R& ?! K# M% q1 z+ x, cSet Up Web Hosting
0 g+ t+ @1 s2 G( X4 {# B' k/ tGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
! T1 Q3 i S0 r; `2 q6 @1 Y' X* G$ babout internet hosting. In general, you get what you pay for with hosting. When you use a shared
4 i2 B8 t4 j" v, v- W- }2 T- K; J; ahost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
' b9 ?0 {! \: h1 U* V5 V! y1 j3 hwhoever else is on the same server as you.
o6 Q& a3 L6 OSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast3 R4 ]% p* w4 ^1 h" ]
enough that the visitor can't close the window before your pop up is even shown. You have about 3 b; C: C1 n2 F; i/ F
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck." W2 a* ^# x" S
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a3 x# g3 h6 ~$ _
house full of roommates (hosting customers). M. Q5 V) |4 u, ]; Z) V# S3 N8 Q
In shared hosting, this is like having roommates where everyone has no specific designated area inside
3 \( L* b1 n& ~# Y- g% Z* b, l5 P Xthe fridge where they are supposed to put their food. Everyone just jams their food in however it will b0 |9 I( K$ x7 \: K9 v q" _
fit.
" |# r, s4 ~7 w8 x6 wSay your roommate brings home a large turkey. They will then take up more of the refrigerator than9 M N0 t Y5 r! i3 q. D8 B, G/ T
the rest of the roommates, by virtue of simply needing more space and resources to accommodate0 I u3 A {0 e3 y2 N
their food. Everyone else's food in the house has less space to take advantage of.
% m8 `% Y0 K0 MIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
+ R0 E' {1 [! uany type of hosting this is a bad thing, and especially while running PPV traffic.) W" z5 {" @7 l: g
In the case of a virtual private server (VPS), everyone in the house has their own designated space
; k1 N$ o# }8 v+ kinside the fridge to put their food, and other roommates can't come into that space. The server is
5 @" [0 _9 s0 p8 xpartitioned, so that each customer can only use a specific amount of resources at any given time.
, P: U9 e# `5 s. c/ UA dedicated server would be like having the whole fridge to yourself. All of the server's resources
" K* g! u" e7 M! E& {& Fbelong to you and no one else can use up those resources. This makes it possible to serve much more% W2 Y j* [5 _
traffic, faster.: `9 d; J7 k7 M+ v* S6 }& R. i
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server., T( q0 Q9 T8 q/ |
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
7 n- o0 W' Z$ E! b& }0 where:! b0 d9 S. ?# E! D* `4 u
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-. |3 S/ I; ^) V/ ^$ _: `. _
VPS&highlight=hosting3 B: k/ Y& g% F6 ?- t5 f# w: V
Dedicated-Hosting-vs Shared-Hosting
5 @5 k3 J( R+ rhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-0 J0 {8 E9 R2 G4 R
Hosting...Your-thoughts2 F2 I! J. |# P. B9 C: m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 60 E0 M9 ]# S7 {+ \) n
Hosting Providers for PPV) _. z: F% k$ U; w1 R4 q* k3 M
Beyond Hosting
1 O. ^" x) J; {" F0 ~" x' |http://beyondhosting.net/
6 i& m. u$ H, w% j& |/ z$ k: `With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment& r' T9 Y+ d; d/ S" J, U
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when! s, Z' J* o( |" o+ k: V
direct linking with PPV. Also, these guys provide great support.
" K3 [; {% u; n$ N/ {Prosper202 Optimized Hosting- v, W/ n' ~2 [/ I
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
7 K; x: s! {" u. ?. v9 r4 ]CPVLab Optimized Hosting& w; Z/ q2 `3 |$ i% x$ H. l3 A N
http://beyondhosting.net/CPVLab-Hosting/
: @+ f7 G- k+ T. O/ XDomain Names for PPV
* T' E c1 m; M0 j$ c M* J* QOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is6 ^, d. | C8 V. L1 ^4 n) u0 F
where you're going to host your tracking software and your landing pages if you decide to make them.
$ W" [+ m0 y/ A* Y1 uOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
; G3 A0 I7 l4 h0 tbland one is fine to start with, to host both your landing pages and tracking software. The .com,2 b; ^" F0 S; z% @8 c! Y/ w
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
8 [8 I' s6 c9 a/ [term or build a whole website.
0 Z( V, N! E, ?, I+ F9 Q3 CAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
' U/ ?$ U1 C, D+ E {tracking software on your domain. This is really important, because it is necessary to track your* @ P! l+ X6 V
conversions down to keyword level so that you can optimize your campaigns. Without proper
, }' I" x3 L3 a' ?tracking, it is impossible to know what is working and what isn't.( Y0 W# r7 v+ M! {5 T2 U
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
; V9 ?. T" y% E' u5 Kis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.( {( @1 K- c: @7 v3 f$ M7 t
Prosper202
3 Y9 I8 p, X' D* k5 Y) Jhttp://prosper.tracking202.com/apps/6 X0 N. X" w! E0 o# Q
CPV Lab& S$ d, J$ G/ R3 D8 \
http://cpvlab.com/3 ?/ _: N. r8 q3 F( v) h
CPVLab Help Videos
, n8 ^/ L+ [" X1 z+ n$ g$ E2 nhttp://ppvlab.com/oweiw/oiurw/vdm.htm
. M7 D% }$ l; x6 k( |4 M* w! JAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an: ^; f1 ^6 Q' z+ ~
industry standard.
7 X; S( T+ ]4 i& O! T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
' e6 |( O3 N. n: h9 C7 qCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from& Y& Z6 W5 X* b+ b6 v
good support if you have problems with your installation.5 |+ t& I( z x3 t- D0 _- D
Tracking 2023 x, S3 L8 y* K$ s6 `( _
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your* z) O' |& Q( o0 z( E( Y
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
6 C) O6 z4 y6 o9 V! R; ?* V% warea.% Z1 v4 |* e _! F6 W" P9 N
If you choose this option, keep in mind that your tracking software, one of the most important parts of, G8 N% V# F, i# k9 k
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
" }1 V, \% A3 {$ uinterface, and their hosting.
\5 {" T7 [$ F7 qAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords4 F* ~7 b s2 S/ y" D
and targets which you are bidding on. Leaving this up to chance in order to save money could' X5 E R$ |! x. e: u" C& ^
potentially leave you open to huge risk if someone else caught on to what offer and keywords you/ ~. T6 y2 ~; `" ?* S/ B. G; f1 s
were using.
+ h& g5 o9 \2 q' C) mChoose An Offer
9 B- k" M/ A8 o% ZNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
$ g7 [! `) {; X+ @4 j2 Q* s- Y$ T5 A1 `1 kLesson on Offer Selection
0 R# Z' O( ^& i3 G4 C' |. T0 Hhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
% u4 j$ `7 X& J( }$ x% E UIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.. ?# b& H+ r7 L @3 p# s( e# p+ A
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
* }3 ?: O+ d1 o: v l# @$ U1 gLeadImpact as the traffic source.; N" U2 i) i# ^$ P
Now the best way to learn how to put all of this together is to just get started. For some variation in
' T+ L# p# s7 w2 k' b( Ethe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked( n: m% g# W) P1 _4 e( d& d$ a0 k
campaign.
" [* i+ ~4 S; y; S2 A3 XWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first8 s5 L8 K2 `2 ]0 \+ _$ d- Q- E: z
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says* T P8 t# ~# b5 ^" I
that all traffic is accepted.& q7 z' C% V' O3 F
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
2 c m2 m3 Z5 P- T1 @( o% |; JThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
3 z f; k3 r; L" aget creatives like banners or images specifically for the offer.1 r) W+ p. Z. ]& h5 h. A- l; l. u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8/ O0 w+ z& O( W1 S5 ^
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
7 N% g* C0 o: o& k' u3 U6 Gtrack my keywords. Without doing this, it isn't possible to see what's converting.. m1 o% Y* o w {! M0 ^
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
- {8 M7 T, l( s9 ?/ E9 f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9( |6 }3 R+ r8 F6 X( c1 b
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the+ o1 l. H- }0 }9 I4 O! l& t; G* L
bottom of the page:0 z8 |( N2 p v8 x H
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
+ a: M4 ^4 O. bClick on the offer → pixels → Add a new pixel and this comes up:
! g/ F# b& S( ^- \( HMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
# h' i8 [$ Q# }) e7 _8 a; [from your software into the box that says 'Enter URL of image to load'.
. T- ~6 v: l4 D: iOnce you do this, it should look like this:
0 w: ]) M2 j7 w& B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 104 O6 V# ]# q# Q2 R: t9 b
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
n; \! d6 j) r: z. h: y$ MNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
( ]2 ~/ _2 ~+ u. o. HProsper or CPVLab.; E9 S1 q) |5 p |) K
# Y1 h2 a7 F* P e1 I" ]
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发表于 2012-12-27 18:47:17
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