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PPV GUIDE [PPV新手入门][28页]
m9 R5 x: y" l7 G0 j: W详细的请下载电子书！
. o, \" C0 c% ^$ w9 p4 j' o2 d0 C4 t! ^! c: b. W. G7 j& Y
& W c4 f- {4 ?$ E' E8 S1 ?
Newbie Guide8 |" u' W7 `4 \* N1 Y$ f: \4 t5 \
PPVPlaybook.com
- ?3 C9 ?) H6 U1 b) L* vTracy Shaffer& i% G8 I- L2 z1 H% |7 ~# B$ a! W& Y
David Ford
5 M/ }0 T" ~! ^2 P: Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
" Y' w1 i2 q* b- E J- V9 G* S7 DGetting Your Mind Right to Start Affiliate Marketing( z: A! W' {+ r7 v% P% L/ f. R
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an i7 a, @* E8 G( x s& A* C* Z
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where% D2 X! u; i* e( y$ A0 C
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
9 f) \) X$ K' Y+ k+ X8 A# swith any success, these claims are laughable and far from the truth.% B1 _& j" [: v" Y9 N& @/ J! @
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
5 O, e3 {; D4 T& [9 J7 Z7 ]. k+ v9 zflow management. The main benefits are the low barrier to entry compared to other businesses, and
y6 V# M8 v& D9 uthe ability for a marketer to be a one person shop and make an incredible amount of money with low3 }% y: W: R" |3 |# y; V
overhead.
* M* \0 S$ t+ r: e" M" Y0 _The winners in this business are the ones with persistence when nothing works, who know there's+ W8 i& i. Z" }+ N
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
5 H9 b: q" O' GThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
" u- h, k9 Z7 m$ s, cstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.# R) x: }6 ?- W/ t+ g" }
Most of these things happen suddenly and without warning, and they all contribute to the amazing; ~6 _0 h0 `3 `* k7 H' Y' G3 t
learning experience available to anyone with a few hundred bucks and the ability to open an+ j; t2 W% K& L9 I
advertising account.
' [/ w: b- i6 k5 B3 u% A9 }Your competitors are willing to work at this around the clock. This isn't a push button, instant business
* |$ T' z1 R- u b. v. m* `, H/ Iwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
% O" t8 s# |9 D1 Imarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
6 N9 ]; l: m7 a5 R. F/ Qtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence., Q4 J7 K8 ~0 Z! P2 V' P( v' L
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you. Z4 M. r* F& ]/ @
started building PPV campaigns right away from start to finish. With that said, time to jump in and get! t# h) }7 J( Q% U5 t- Q
started building." K! [/ R( s, V. e. @1 T
Things you need to get started:
+ A2 `: q: u6 x$ }1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
g8 k% p) J3 ~1 K4 y) b5 p4 f2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
' i, H: ]- D Q1 i( D3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
3 R& u0 @" U/ S# \& s6 Z4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)3 K2 w! g9 @* p1 w' U
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
- x8 ?; ~9 a1 f/ K8 D, Fwith PPV.
g4 O+ M4 O4 HBasic Getting Started Definitions N5 y4 c& ?" f4 T5 e) N8 p2 f
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more. j: j/ q; n. P" O* u* k
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
0 X, W. D# k( k q$ r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
( e8 ~, T' r$ E* C! Htypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
& d! `, u" ^, e/ R6 qCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
3 Y2 ?3 \# p2 n" D% Z) p6 i& M0 O( Treceives a commission on that product. An example would be the Amazon.com Associates program,
6 u# m' q/ j, e7 j4 IComission Junction or Clickbank.$ f8 ?& i1 h) ^0 m4 ^! N" \
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
# R: r: z- B. G$ @8 R wan action like filling out a form, submitting their email address, signing up for a service or sometimes
4 g, n1 ?& A+ Z# C' qbuying a product. An example would be Ads4Dough or Neverblue." w) j6 R: {* ]' x6 q( `. C1 ?5 i
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's+ h4 Z7 j6 P: |/ n. W
account, getting the affiliate approved for offers, bumping payouts and just about everything else" y; U; |/ d4 p Y5 ]
related to an affiliate's account at the network. Having a good relationship with your affiliate manager& n7 R+ ?6 s8 v* }2 o* t, `- ?
right from the start can really help you.
b$ n5 n7 b, `6 |" KPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served- M6 k4 i( r, U1 J* T& R7 D
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per( {/ U1 ]! E/ K- f3 {( U
view, starting anywhere from .01 or .015.* j. r5 d0 o0 b- {0 F
In order to use this type of internet traffic, the affiliate can sign up with a number of different
4 x2 Q+ u d, g- r l4 Y; w0 c8 bcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,- s0 f1 D/ j; r6 i' v( s- Q" L
MediaTraffic, and AdOn Network.
- h( Y- A1 u* ] ?! [. x7 F! kDon't popups get blocked by pop blocker software?% Q4 o/ V; i* w0 X# w# ?
No. Popups are served in a new browser window as if the visitor had opened the new window
( L- s7 ?# {$ k$ J5 fthemselves.
* b* a$ M6 x; Y/ X$ |How many popups get served to the visitor? G5 N7 `1 d' Z Q4 O. C
The number of popups served varies depending on the PPV network. Some pop more frequently7 T0 x. L9 z8 Q/ I6 i
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by9 l( h: `8 v+ y% P( H. w' }
serving this kind of advertising, so they have to toe the line between keeping their software
7 A0 e7 V4 s7 _& w8 D& Ldownloaded and still making a profit.
0 j. O d& X4 t; g' g+ hIsn't this type of software bad? Why would anyone keep it on their computer?
- S% X+ x* \+ d$ `No, this type of software doesn't harm the user's computer.
1 D( D& y9 u, d" Y3 ?8 F) rCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
* E9 O: r6 Y! n* v. btoolbars or videos to place the software on their computer. The visitor keeps the software in place so
0 _9 V( Z) f" _% L; g! ^that they can continue to have access to the incentive.7 t6 M5 v) a& d! p) w4 O+ J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
: c# I7 c G `6 [9 f& I( { W/ qHow to Get Accepted into a CPA Network
) g! t# i0 I: P$ d1 U4 K, c% Y; mIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
5 {6 O1 G- l& ^& |to start looking for networks is Offervault which lists offers and lets you compare payouts across
/ {6 I. R. q7 R8 W. V$ |+ Q, N- U7 y) e9 vdifferent networks.+ a8 k7 f( j( Y J
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
+ R; F, h( t- k% g1 B2 Oapplication and be as specific as possible about your promotion methods. Usually some time after1 ? {! u- {1 q7 S" X9 [
receiving your application, the company will call to interview you. The phone interview is a critical' m! L" {% H( ~! \) ^- u) G( K
part of the application process, and most networks will deny your application outright if they can't get6 G. i' b2 S7 L2 ~. O ^& L" A
you on the phone.
1 }0 q: }# E* {/ j0 U6 s9 AOften, the person who does your phone interview will actually become your affiliate manager after
" v0 `) \: z) Y8 r: _you get accepted, so it's a good time to put your best food forward.$ F0 n8 O: z# _$ G2 k
You might not relish at the idea of someone grilling you about your internet marketing methods over5 r8 M& v8 D+ Q+ r$ S6 j# ^
the phone, but trust me, this part is critical. Have answers in mind for the questions:
. `9 j* T) `1 s: L: cWhat methods do you use to market offers?
% M) S+ {) A, `8 ODo you already have a website you will be using?
; [* i7 e4 q2 \" w9 sHow much is your advertising budget?' S+ c: ^6 b7 @4 k& O) V
What other networks are you a member of?
% H: f% n- F5 }+ kWho are your affiliate managers at these networks?
) C4 o6 [2 B& dDo you use social media (Facebook, twitter, etc.) to market offers?
1 o0 t5 h& f5 r2 E! @" a2 w. O9 m) h! sHow much traffic can you drive? ]" e- c! W( m
Do you have a personal recommendation from anyone who is already a member?: I9 J* I! [- q& \# `
Once you provide satisfactory answers to these questions, the network will approve or deny your' J2 ^! I! ^3 D$ v
application. If you get denied, just keep applying or call someone on the phone and try again. Be6 r1 {$ y' c- Z ?3 ]% [
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
3 V2 S- n! Z0 S1 R. k7 s& B, z3 B2 Ifor the network can be helpful.
% f( I4 a5 d" {To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
) s. X+ e7 K! L5 T) V. ~" M) ySummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
* F% a+ R- A# V) l1 ^3 eowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
" {* U- U, c8 C; m( r/ e6 C' ]people can open a lot of doors as far as networks are concerned.- ` N' n5 c4 |5 T+ x
After You Join a CPA Network2 h" C, ~. z: d) X; o& e
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager9 o( N3 M }+ q C7 h, M
and make an attempt to get to know them a little bit.
, H6 G5 N! B* I# D* j6 S% [! XFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their+ t; W" R3 T9 K9 G* \
weight in gold. Start feeling them out from the start and try to get to know them. Once you get ]5 Y' J S' V( r6 O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
H9 L, z7 @( Xlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout4 E- Y! Z( E$ ?
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
( E n' \' z w; [& @email.. V2 l. C6 \% X S% \4 l8 @# s
For more helpful info about dealing with affiliate managers, check out:
, y! O3 |" n2 B! Lhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/: U& c; k1 m# g9 [1 g
http://www.mrgreen.am/affiliate- ... iate-managers-want/
" J- G4 Z2 d, g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
% M2 Q% o5 Q4 G( V2 |3 uSet Up Web Hosting! b/ C2 E8 B3 q7 B( S1 c
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said3 e7 r0 h" l/ l O _4 b
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
8 G( k3 e& T3 k7 g2 ^4 \$ l7 fhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
2 {8 q5 @( n2 O1 g5 O- owhoever else is on the same server as you.
9 o, n2 {' E+ \; g: D5 `Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
& C0 P; S2 l" ^ ^+ A" L1 Ienough that the visitor can't close the window before your pop up is even shown. You have about 3
/ u/ O- v i; m( g! oseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.( a1 b/ r: \1 y+ \0 S, ~. Z
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
1 v, C3 D) m3 N' K" mhouse full of roommates (hosting customers).' H$ m4 `# }$ k
In shared hosting, this is like having roommates where everyone has no specific designated area inside# _/ W4 y( X$ L7 ]
the fridge where they are supposed to put their food. Everyone just jams their food in however it will& Q: F5 p. {" q3 s
fit.8 v7 y- Q& m' `3 J ]$ u
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
( a3 C2 t2 a8 G( C' j6 f wthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
1 Z6 {& V) L- C( e' ~their food. Everyone else's food in the house has less space to take advantage of.$ a6 v* E4 ?6 \+ x& a
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
' H# U! d" s7 N8 H3 o. z nany type of hosting this is a bad thing, and especially while running PPV traffic.
5 L* o% a5 z" p4 d& N0 TIn the case of a virtual private server (VPS), everyone in the house has their own designated space$ h7 v0 x3 X6 E5 p5 n7 E% \5 q
inside the fridge to put their food, and other roommates can't come into that space. The server is
- L: f8 n) f& u) W& Rpartitioned, so that each customer can only use a specific amount of resources at any given time.
0 H1 ~# H1 Q; ?" oA dedicated server would be like having the whole fridge to yourself. All of the server's resources; P2 t/ q8 y( h1 R" _. H" U
belong to you and no one else can use up those resources. This makes it possible to serve much more
% n$ U) D8 ]7 l% `traffic, faster.4 S# h0 J; N' }; N5 j4 I
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.& x0 T7 m4 h" o; v; ] m
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
5 b$ s0 ^8 E: U4 y0 T6 xhere:
5 B- W6 y2 R* @! hhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-2 S) K4 |: Z) P
VPS&highlight=hosting
- f/ e* ?" b" E: \: ^Dedicated-Hosting-vs Shared-Hosting
: e/ f1 \: }( fhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-! P5 R0 `( ?9 X1 z1 b
Hosting...Your-thoughts/ B' Y& E, k9 x- [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 64 k8 H2 B$ ?0 d
Hosting Providers for PPV3 f, L( i8 Y1 L* G6 F( C: {
Beyond Hosting
* N+ v- R, _, ~0 i# U$ Nhttp://beyondhosting.net/
, N4 F: q c& ZWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment# [9 r E: V' x2 Z3 ?
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when* c: u4 ~$ `# J
direct linking with PPV. Also, these guys provide great support.2 A$ l, v: S# }/ h/ n z
Prosper202 Optimized Hosting0 |# Z. v, Y1 C
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
4 l6 ~9 M6 c7 O0 \2 B9 q6 _CPVLab Optimized Hosting- p/ v" e+ h' t- i
http://beyondhosting.net/CPVLab-Hosting/
. a& j3 s/ [5 ]& o) ~( v9 s/ K+ KDomain Names for PPV1 g4 k9 x3 W% U8 ^
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is! @5 |6 s) u; Q2 h: j' v; |
where you're going to host your tracking software and your landing pages if you decide to make them.
; [7 _- w* t" Y) Q& C1 q8 |Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,+ x/ a6 c) Y7 O9 M2 c. y
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
! ~" ^. R |6 m8 q.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
9 O9 Q; k8 t% X( O% q3 B! C; yterm or build a whole website.* a' D; p6 |. Q$ J) P l" G
After you buy hosting, a domain and get those all attached to each other, the next step is to install6 d/ c1 d) H ]: e' V7 B H
tracking software on your domain. This is really important, because it is necessary to track your) V' ^' ^) [6 h5 P( Y
conversions down to keyword level so that you can optimize your campaigns. Without proper) M* D: }8 R- y4 w/ p* b) L
tracking, it is impossible to know what is working and what isn't.; d( H2 N% m1 y3 T
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software1 F7 I% j& w0 Y, `. B5 F
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
0 W } q+ a) z/ d) j* D8 cProsper202
. G' \$ S0 l: \http://prosper.tracking202.com/apps/! ?) P5 z7 J, D- h. }+ J: x
CPV Lab
( G" j( r$ R: I W" ghttp://cpvlab.com/
* Z* R- N" N* TCPVLab Help Videos
5 O6 k, m4 Y: S# Chttp://ppvlab.com/oweiw/oiurw/vdm.htm1 ]' p. O. D; j5 j& o
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
' F/ Z6 t; W. h- G4 g" H) Yindustry standard.
. }8 l$ A$ ?8 C, {* ]0 q! X* ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
# j; ]" P' c2 c4 v8 _CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from. K8 c5 e# G( c2 u0 I
good support if you have problems with your installation.) C. z! u( }/ u+ e* i
Tracking 2025 ~1 _/ H# @# W" ^; k& n
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
8 ~" Z! E2 _5 V, [, W; Q) o; Xcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user. F _" N( \( H# K, k% R
area.8 e; l( F% P* W
If you choose this option, keep in mind that your tracking software, one of the most important parts of
2 P4 ^4 C' S! oyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202$ d8 Y6 W# [. o' O1 O
interface, and their hosting.7 |) u; @* W8 @8 Q7 @8 M8 ^' q
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
6 y" }8 C/ y, m2 T* c3 i; ^and targets which you are bidding on. Leaving this up to chance in order to save money could# o3 _' c6 K/ ]' F
potentially leave you open to huge risk if someone else caught on to what offer and keywords you. g, c1 q1 J1 [. o+ r
were using.- x! s" `: A& B% l! o# F U, {3 }* k" L
Choose An Offer
1 ~/ o" y( W% P" J6 tNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.1 ~# O% } X7 n% r& [
Lesson on Offer Selection" x6 u) a0 U" |) L1 u
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
5 C( ~1 w% r [' M' D2 q, UIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
2 n- F6 d& F) |# `2 b3 F) {To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
9 H+ ]$ o% J. j, H9 t/ P6 XLeadImpact as the traffic source.
. g) t' o+ T( ]7 P& aNow the best way to learn how to put all of this together is to just get started. For some variation in
6 A# t6 k8 X0 u6 pthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked9 N* F/ g9 L1 i. P- A
campaign.
0 {9 M, P' i. d9 m: vWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first9 f9 i4 n/ I, P6 `
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says" z0 D0 S J' u4 }4 v
that all traffic is accepted.
- l; ]# P% k& ~: X5 j" E: @9 I" lFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
0 X" k+ w" C( H6 |$ Z( V1 I7 f+ zThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
, T& ~% V9 O9 I/ x- ]$ o5 U, A( c- Qget creatives like banners or images specifically for the offer.
1 V0 ]' b+ C3 N8 l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
' L& q2 x' J3 D. TBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
0 h* @2 [5 R. _8 Z9 mtrack my keywords. Without doing this, it isn't possible to see what's converting. P* }/ i, U% P# l0 L) A( q' o
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:" v! Q% i1 Z/ `, x9 I" f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
2 e( @: F& U& nIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the! W' t3 E9 O" H% h9 E1 n
bottom of the page:
B5 A, w+ u/ D$ \2 I+ k, J# v1 YNext, I have to cut and paste this pixel into my offer at Ads4Dough.
) [) `( ]" b4 ?" i" cClick on the offer → pixels → Add a new pixel and this comes up:& S: a; z- p( {" G/ N% r+ _$ L
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL) H8 _1 c1 d3 ?, h; }- u$ ]/ t' F7 ]
from your software into the box that says 'Enter URL of image to load'.
! C d$ r) ?$ B: hOnce you do this, it should look like this:5 F+ `/ R5 `& p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 109 q4 i/ ?4 U2 ~+ o5 v
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
1 n. r( X1 X( o s% D9 sNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either# W1 e( V6 q, E1 x% A2 u5 p
Prosper or CPVLab.
- e! O+ `6 r, _ _9 q$ P/ f$ V( R7 ?2 k J, n! u9 ~; i5 i
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发表于 2012-12-27 18:47:17
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