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PPV GUIDE [PPV新手入门][28页]) R9 d3 K7 v) c# t1 u/ I
详细的请下载电子书！
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7 P5 k( X7 w) J6 n
Newbie Guide. ^9 s; [7 ~% P7 f3 l
PPVPlaybook.com' t5 r+ u8 T/ X$ f# q; r% P6 X+ p
Tracy Shaffer0 S' b7 D h! n5 b6 G- z
David Ford2 S2 x! Q( b1 a, U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
: L% k! v" }! Q" F* Z% bGetting Your Mind Right to Start Affiliate Marketing
$ }- \- X+ h3 g) \8 ~The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an' o# m6 v+ g: a# }' Q
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
& D" n! G: Z- A0 l% Zyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing' z+ A; {1 u9 ]7 z- G
with any success, these claims are laughable and far from the truth.1 `( K- X8 f, W% x+ e, T2 f
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
) \3 y% k! y3 K& ?% [/ mflow management. The main benefits are the low barrier to entry compared to other businesses, and
2 D% ?: [ i; W/ Y/ Gthe ability for a marketer to be a one person shop and make an incredible amount of money with low6 V6 U0 b& d+ s
overhead.( F. R) P' a2 u, q
The winners in this business are the ones with persistence when nothing works, who know there's
& Z4 R' R @ y; ]4 w3 jplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.5 `. V2 h3 s% `' Q
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
3 b% G3 F& u& Rstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.; `% _4 r* K7 r F3 U4 I+ U
Most of these things happen suddenly and without warning, and they all contribute to the amazing- w6 h7 Q& I) D8 J" {
learning experience available to anyone with a few hundred bucks and the ability to open an
' k$ E' K4 L* U* f* @0 }5 r1 Fadvertising account.
6 a9 z L8 a" k1 jYour competitors are willing to work at this around the clock. This isn't a push button, instant business
1 V/ c- c% O( Zwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet5 K' ]1 v# q( L
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,; g% r9 |: |6 y
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.4 K, s0 W! ^3 x! L T
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you% g2 }$ r1 t/ u+ W! ?9 a
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
" b/ W7 K* p: M* G' G" Dstarted building.2 e! a& i5 B: h* h
Things you need to get started:
* i7 y9 a7 j8 b/ T% b! _& J6 {1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)5 b7 _6 j# c! g: s) `! ]
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
: K8 W" ^2 X: `* t3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
! f# r& t( f8 O4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)8 w* y1 }% T& W- a& r% S- G
This guide describes from start to finish, how to get started in affiliate marketing by running traffic, j$ R5 ]; @2 A
with PPV.& K7 S2 P! K+ z/ T k5 J- n/ Y& s" p
Basic Getting Started Definitions* u# S. E2 l; C" L2 d Q
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
0 s* k& F- I) gaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main9 Z' H, W) J: u( M# A# @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
' K; h9 O; N8 T3 Q+ Wtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).. k& l2 k& O X; r
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
7 s' j9 W9 h2 y Q! L8 y% Areceives a commission on that product. An example would be the Amazon.com Associates program,& E% g" c4 i1 g! J" G+ ]/ e* n- O
Comission Junction or Clickbank.
4 s4 ~! s1 U6 g% x4 Q- _0 uCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes% E5 e* i9 ]3 F8 C
an action like filling out a form, submitting their email address, signing up for a service or sometimes6 h5 X$ n+ B6 _. q1 u
buying a product. An example would be Ads4Dough or Neverblue.
$ ]! I1 P/ J9 M' z# B6 RAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
& y: ?7 V+ r% d- I5 G) c- }account, getting the affiliate approved for offers, bumping payouts and just about everything else
+ r! |; ^7 ?5 D* i) Drelated to an affiliate's account at the network. Having a good relationship with your affiliate manager7 _' R2 H2 g C1 ^ r
right from the start can really help you.6 o. w9 P1 M$ q4 t& l
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served& M. o! v( H# G8 T
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
" o: c2 a0 Z% c2 |" p R2 Iview, starting anywhere from .01 or .015.7 @% l% E* d* w4 c" ~
In order to use this type of internet traffic, the affiliate can sign up with a number of different+ c. j: r4 A, t% \/ ?9 W7 L
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,3 q6 f9 ^; X6 S' w2 @1 L2 E
MediaTraffic, and AdOn Network.3 u/ L/ U. q: \* z
Don't popups get blocked by pop blocker software?
2 r. P( p2 k) ^ qNo. Popups are served in a new browser window as if the visitor had opened the new window/ u6 A+ z) M& }) s5 Q; U& i2 g9 N* F9 i$ Z
themselves.& ^% w2 D5 s3 b: @8 ~
How many popups get served to the visitor?& d9 C' G6 S( d
The number of popups served varies depending on the PPV network. Some pop more frequently
7 ~# [9 k) }/ O3 Y4 C(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
3 W4 F: J4 A6 z! U* S4 jserving this kind of advertising, so they have to toe the line between keeping their software
4 [, j% r* [6 ^8 ndownloaded and still making a profit.
1 H% k) s O' o0 z7 QIsn't this type of software bad? Why would anyone keep it on their computer?
' U1 n" E0 {6 h9 xNo, this type of software doesn't harm the user's computer.
# @! r# @: j) PCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,9 z+ [ U6 g% r! V" U
toolbars or videos to place the software on their computer. The visitor keeps the software in place so! n3 M- E, ^3 w+ @! B& X
that they can continue to have access to the incentive.; L- d8 J4 z, ~4 G! [) |( v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
0 Z Z% f* i; ~- uHow to Get Accepted into a CPA Network7 N' A, m3 W. p5 n
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place1 L2 C! ]$ n4 R5 k/ L# D* D
to start looking for networks is Offervault which lists offers and lets you compare payouts across1 l/ ~) S$ |9 E6 x: f
different networks.& A+ p/ U+ R" ^( n
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
" L0 U0 K" f9 ^4 P+ |7 Aapplication and be as specific as possible about your promotion methods. Usually some time after
& q8 `) b9 w% m `5 M3 \2 n! ~2 ereceiving your application, the company will call to interview you. The phone interview is a critical
7 D: C0 B9 r9 ?% f. C) O# B2 Upart of the application process, and most networks will deny your application outright if they can't get
) n6 B& f# b8 P0 Q5 m! byou on the phone.
6 a4 }3 H2 m& d1 F) F' ^Often, the person who does your phone interview will actually become your affiliate manager after
7 X4 n- k* G9 j v+ e" ?' `you get accepted, so it's a good time to put your best food forward.
5 }0 g& X% l$ h; u7 n, I2 RYou might not relish at the idea of someone grilling you about your internet marketing methods over! ~) G5 C: _" i1 L
the phone, but trust me, this part is critical. Have answers in mind for the questions:
9 x% p" U) S0 ~* Q( k2 k$ m$ kWhat methods do you use to market offers?9 R* X8 W# P- o, D# P2 @
Do you already have a website you will be using?) G% R$ |* F) X9 w- @
How much is your advertising budget?
1 Z( E% b: }0 k2 SWhat other networks are you a member of?
; V! `" C6 b3 FWho are your affiliate managers at these networks?
4 r: |# \( b& u. pDo you use social media (Facebook, twitter, etc.) to market offers?
2 J9 q: y: m8 z P( R NHow much traffic can you drive?
9 g7 C- w0 M1 e) H4 V+ ?. RDo you have a personal recommendation from anyone who is already a member?. K7 b( Q4 z- P9 x" }7 I# o3 W; A
Once you provide satisfactory answers to these questions, the network will approve or deny your+ \/ U3 c% b6 A q3 g% u$ K$ p
application. If you get denied, just keep applying or call someone on the phone and try again. Be9 W5 o' V. X! J9 H" b' ~/ f7 `
persistent. Also, getting a personal recommendation from someone who is already an active affiliate, N" ?8 r0 t v7 ^! s, P b
for the network can be helpful.) O8 t& |; W1 B% N" s/ F
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
7 o' K: D& u4 d/ ?6 wSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network+ Q( Z6 W7 M9 p$ \ Q. M* `+ M7 s
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
, x: ], \% H6 `people can open a lot of doors as far as networks are concerned.
: R9 x+ m/ G2 `" w9 r. {After You Join a CPA Network; P8 M0 b4 j0 S9 V
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
& l% Q, R8 b' \# i/ aand make an attempt to get to know them a little bit.
# W/ i( X6 S0 ?* yFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
d1 t- [# P% W$ l8 pweight in gold. Start feeling them out from the start and try to get to know them. Once you get% w0 S6 i0 g7 g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4; O& B* m0 @7 ^3 d
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout* q! \. } }3 |% ]4 Y! R. z; N
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus6 i: T& q2 l' l0 r
email.# |' j$ C* c l# w* y5 V1 O
For more helpful info about dealing with affiliate managers, check out:, [2 U6 I& ]. T' U2 e0 O" D
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
% n; l F. Y9 j w+ d" C. T, U+ ?1 u/ Thttp://www.mrgreen.am/affiliate- ... iate-managers-want/, n- C( t8 j) G8 x& R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 55 ^2 h3 U& V' E5 p9 j a
Set Up Web Hosting6 O% C; r( m" l: s! p* @
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
' ^. q, V W- k- S+ ^( S$ \about internet hosting. In general, you get what you pay for with hosting. When you use a shared* n% `1 Z5 Q! o5 {! f- w8 Z$ m5 [
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with; R6 j( u$ ]3 r3 p& F* ]
whoever else is on the same server as you.4 y) {/ p, J' ^2 Q
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast3 D" O H2 ^/ P- {" P' {) Q! X
enough that the visitor can't close the window before your pop up is even shown. You have about 3
6 D* |- ~7 u9 nseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.3 Q& J# e4 Q+ J. A+ x
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a6 E/ p& g: ~: H; }, {% R
house full of roommates (hosting customers).+ |$ X9 z8 p' |7 q% B
In shared hosting, this is like having roommates where everyone has no specific designated area inside4 S" @2 S- v& H
the fridge where they are supposed to put their food. Everyone just jams their food in however it will: g: a' C: z0 ^+ O
fit.1 E+ Z; H- }5 {! |3 C8 v
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than" l. E* }0 u. k' a" M4 C2 {2 g8 J
the rest of the roommates, by virtue of simply needing more space and resources to accommodate: S1 {7 H! E6 y- K
their food. Everyone else's food in the house has less space to take advantage of.0 A8 g3 c8 {! j" z" a& C* s
If you have less server resources to take advantage of, your ability to serve popups will slow down. For g5 k1 d/ Q3 `1 X9 m, C1 |
any type of hosting this is a bad thing, and especially while running PPV traffic.% Y# i5 Y' c: `( q' ^
In the case of a virtual private server (VPS), everyone in the house has their own designated space
8 N1 I2 w3 _8 B& B) _' O+ o; Jinside the fridge to put their food, and other roommates can't come into that space. The server is3 t q7 z3 o1 v" J. K
partitioned, so that each customer can only use a specific amount of resources at any given time.
0 U' O' s1 u; v$ A6 m) ^& }A dedicated server would be like having the whole fridge to yourself. All of the server's resources3 f) Y! w5 {* E9 d, G
belong to you and no one else can use up those resources. This makes it possible to serve much more( R6 Y0 {1 w1 b" d9 Z. w# D% w
traffic, faster.( I# F4 {7 g y
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
: H6 T4 Y5 j( \+ l# M5 \6 ?Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
$ k$ i" x! U ?4 @here:# s" y: i7 N" K. P" b
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-1 |! Y0 ~5 P( V5 I( l9 O
VPS&highlight=hosting
N8 y8 ~6 h: b9 O) EDedicated-Hosting-vs Shared-Hosting
5 b2 B) k, ~% ]http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
7 z4 l) \6 w) cHosting...Your-thoughts1 ?7 Z+ w F5 {8 B5 J4 ?5 H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
, a* P3 X' g# A6 L3 PHosting Providers for PPV
5 e5 @% [/ n, i" o+ VBeyond Hosting" K, T) D" r: E
http://beyondhosting.net/
3 [2 _2 _2 [" ~! I; ]0 FWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment, l$ ~3 f+ H* D
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
$ r/ v1 Q1 Y. R \( p, N2 ^( Zdirect linking with PPV. Also, these guys provide great support./ g% J5 P$ j5 G [4 x; j3 v/ ^4 Z" A
Prosper202 Optimized Hosting
: J! m4 E/ S/ }( }0 n+ c; hhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
4 G/ r. e, q8 @7 |- oCPVLab Optimized Hosting6 _7 W) g6 \% ~/ A( M1 d, [" @, O5 j
http://beyondhosting.net/CPVLab-Hosting/
4 } ?" F' Y0 d$ @+ M/ eDomain Names for PPV5 J+ q3 H1 t# E% `
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
9 B+ `2 P, m" U$ H6 C2 ~. Iwhere you're going to host your tracking software and your landing pages if you decide to make them.( h3 I( z6 Y7 L
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
+ [, M- E0 k- l; {8 B0 M; xbland one is fine to start with, to host both your landing pages and tracking software. The .com,/ z, _2 L& q. q! f) r W" E
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
) M ~& L; K( V' C7 Kterm or build a whole website.9 H& X8 V* r! U% [' Y) u
After you buy hosting, a domain and get those all attached to each other, the next step is to install
$ ~! t9 S8 K! e4 ltracking software on your domain. This is really important, because it is necessary to track your
) u+ r4 y# Y0 y P) M/ A* |conversions down to keyword level so that you can optimize your campaigns. Without proper. ^0 j1 E7 `7 f Q }
tracking, it is impossible to know what is working and what isn't.& U `# }; y( F* m) ]' w6 B R' y
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
' Q/ J% o$ t5 i4 x( O1 o) a' mis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.: U- G& c; r ?7 S2 D
Prosper202
9 T7 r( _ A: y, S, |+ zhttp://prosper.tracking202.com/apps/
0 C0 h% j! l8 l) b; Q( s7 E& z! nCPV Lab
# s4 T( a% C3 L+ }- j7 B3 Shttp://cpvlab.com/
. K( p3 X$ \: u5 YCPVLab Help Videos6 V' H) P+ Z G) a+ f% F
http://ppvlab.com/oweiw/oiurw/vdm.htm
+ Y: w1 @9 u8 @As far as which tracking software to choose, Prosper202 is open source, free and pretty much an" J; n5 m- D, X
industry standard.1 K* S k& h( y c& v$ b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7) U8 C; n9 b4 w% |( F
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from0 L( n( C) n' I& N
good support if you have problems with your installation.6 C) A/ f2 y. {0 I& d/ d% D
Tracking 202/ }; H! B" V9 e7 ^5 X- q/ `
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
- l2 m3 B2 _. x- h3 _$ h3 K5 f' pcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
5 o! _: S! E8 W4 d! Harea. }" P" m6 D4 n8 P
If you choose this option, keep in mind that your tracking software, one of the most important parts of; d, y/ k3 S1 v" X% `0 d
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
% V) a% p9 L0 B {/ D' y4 d$ v: Finterface, and their hosting.
* |2 ~& X, U6 R" n8 O8 rAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
( R L! r- p! |and targets which you are bidding on. Leaving this up to chance in order to save money could" C1 B. [2 R% y: D+ `
potentially leave you open to huge risk if someone else caught on to what offer and keywords you- }5 O7 h) k i @) N' S9 L# P- E
were using.$ D( m9 x- \0 W* m1 h \; y
Choose An Offer1 S# i9 k. j# `# e7 m: c9 _
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
# W% H& Z) u) cLesson on Offer Selection
' p: w3 ?3 O! a5 M) c8 Nhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers- G, I8 P$ J8 }2 b& V C
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
3 }' q9 f0 L q. _To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using' C7 ^) w1 u1 V7 T! N& g8 q9 ~
LeadImpact as the traffic source.
?$ J i, V; h9 ]! R3 bNow the best way to learn how to put all of this together is to just get started. For some variation in
( T6 E6 s+ F/ D8 _8 [the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked# S5 ?5 G7 `# D) n* _$ m& B, E
campaign.
0 g& [) _# y% h% h; l7 [, ~' g# AWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first4 f S5 r7 M* W7 ]$ v
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
7 ]( C5 O8 E! @( W$ z# ~that all traffic is accepted.
6 h. j! L! H2 d+ T: pFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.8 ^# n8 v6 I( w
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can9 J7 b6 M$ P8 R" N2 |, x) p
get creatives like banners or images specifically for the offer.$ H3 w; W/ X( u$ L4 A( x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8 ]. Z7 o+ S' s- {5 ^& g# D
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can P: O- \) ?; R9 P* m t
track my keywords. Without doing this, it isn't possible to see what's converting.5 X% A5 D* A2 v' P% ]
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
7 }2 n. _' c9 o1 |, @: p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9) Q1 _: V$ \. T7 W
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
" Q$ i p% O( K4 l0 Abottom of the page:4 Y9 P8 e* g- |8 k9 z
Next, I have to cut and paste this pixel into my offer at Ads4Dough.' m1 s! j. ~7 b s
Click on the offer → pixels → Add a new pixel and this comes up:! u: D; C4 K' W6 ~ y: a) c
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL3 a/ W! e/ ]/ ^& W1 X
from your software into the box that says 'Enter URL of image to load'.
8 _8 [( z# S% i: zOnce you do this, it should look like this:
: r( i, u1 ^! B1 } x9 P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
% u3 @: q! s1 Z3 N; zClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
- c0 M- ^/ R$ S: {) w, A% B9 uNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either( ~: B6 s/ T& @, v# l5 |
Prosper or CPVLab.2 Q+ U( B8 T2 ~2 j# l+ ~5 w
# Z& L% z6 `1 s# v& G+ u |
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