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PPV GUIDE [PPV新手入门][28页]+ d$ r; J. t( R' [5 z& q+ a' l
详细的请下载电子书！
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E* b9 E( L" d& X: g! [6 X9 Q2 S- ~
8 s' j7 H. ?8 WNewbie Guide, a) ?1 Z2 J. {" y( p9 R
PPVPlaybook.com
1 ]8 r( U4 a9 TTracy Shaffer
, ~- c) y, A. f9 M4 x- Z6 x' UDavid Ford7 H1 a2 c! I+ @% v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1, k) T1 x0 |$ { M
Getting Your Mind Right to Start Affiliate Marketing
& g: ^6 ]/ {; w+ z( E6 \2 y4 lThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an, R* Q, w. J' A0 h! [; d( C, t5 s% m# L
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where; Z# j$ D3 O4 P
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing" H/ k1 s$ Y* Z; f
with any success, these claims are laughable and far from the truth.. x! E' u9 q/ F! [4 j/ i: u
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
! c2 Y( R: m3 E) fflow management. The main benefits are the low barrier to entry compared to other businesses, and* m& z9 P- S; [6 b' z$ q
the ability for a marketer to be a one person shop and make an incredible amount of money with low
$ i. T% y6 \: Doverhead.
: E' [. D7 E% kThe winners in this business are the ones with persistence when nothing works, who know there's
# J! Q0 }+ I( X3 N, Tplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.! e I9 u2 w+ ~3 ~9 H" w
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
" ?3 H# A- X1 j1 H* M: `stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
4 N+ U, u+ |0 U; ~2 `Most of these things happen suddenly and without warning, and they all contribute to the amazing7 e! L4 ]( E" c8 d
learning experience available to anyone with a few hundred bucks and the ability to open an
% V3 P. U5 [/ hadvertising account.
8 y2 y# v+ {9 @2 z) h; I) \Your competitors are willing to work at this around the clock. This isn't a push button, instant business
! \, ~4 m8 Y2 W* q$ O" }) xwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
, O! J$ [6 O/ m" M8 C8 ~: B. Imarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
; v8 y. N7 Y" P# {( [trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.& K! D0 U4 z) z9 m: H3 e& E
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
5 ^. k6 Z- t! p0 b M# k; ]started building PPV campaigns right away from start to finish. With that said, time to jump in and get, ^9 [0 m/ {) P* V) j" n! K
started building.. w' A, c) G& V# V0 m, o H# {3 c
Things you need to get started:! j2 _# e9 N" E) [# v
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
1 k( E. ?; q9 f2 {; v, H2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
5 i7 `8 o1 x: y, e3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
( g( b. S) a, P3 P4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)! R! Y; I% H1 E; g
This guide describes from start to finish, how to get started in affiliate marketing by running traffic+ O, ^( m, Q$ L3 H v
with PPV.
2 m% D: c* V8 Y( @" zBasic Getting Started Definitions
! o6 G6 V$ w* n: x9 qAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more! b2 N) F6 D# {1 f
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main0 u5 F+ u" j+ o0 k2 D3 F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2% a* I7 ]9 n2 [4 W0 p; y3 k
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).5 k9 c" y/ J1 E# v3 \+ ~
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
6 R7 U* T$ V! [ S9 ^receives a commission on that product. An example would be the Amazon.com Associates program,
2 A' q6 D3 [7 G: cComission Junction or Clickbank.& n* D; o8 b- n; v
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes7 x- [: ]" q7 `( i. }0 R6 a) n" |
an action like filling out a form, submitting their email address, signing up for a service or sometimes6 p4 T9 P4 Z5 l! z% i* N9 O% \" V
buying a product. An example would be Ads4Dough or Neverblue.5 s) d2 [5 x* z2 j5 S2 n
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's" S- }! Y5 A" l4 F4 o% U, b- [
account, getting the affiliate approved for offers, bumping payouts and just about everything else$ c4 [0 {2 B5 ^+ \, z
related to an affiliate's account at the network. Having a good relationship with your affiliate manager P- R- ]$ j4 K% }( `7 F
right from the start can really help you.
5 v8 C! }0 L. U) \3 B- n5 ^PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served2 q! o7 B# e7 M) s
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
: U7 \$ b h! N: s4 zview, starting anywhere from .01 or .015.$ E. i$ z8 Q- n+ }- `6 e* E: y2 i
In order to use this type of internet traffic, the affiliate can sign up with a number of different6 e# K& [ f; m( b5 _, k
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,2 D: A: k# ?: O, a5 t
MediaTraffic, and AdOn Network.
7 J8 l' t+ M6 I9 @- YDon't popups get blocked by pop blocker software?6 n# F5 w% p7 ~7 z- [
No. Popups are served in a new browser window as if the visitor had opened the new window+ F; h( O4 i4 k! q1 j" w
themselves.' B7 z8 S; u) a* c4 y
How many popups get served to the visitor?
3 x+ m1 D, T4 D. U+ KThe number of popups served varies depending on the PPV network. Some pop more frequently
* A( j s/ F/ ~: r( j(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
$ t$ w6 M; l; O, U0 i% }serving this kind of advertising, so they have to toe the line between keeping their software2 Q( H7 d8 t7 g% `% Z
downloaded and still making a profit.: O: f M) Z' u, [4 ^" K7 k
Isn't this type of software bad? Why would anyone keep it on their computer?5 ?4 [8 ^3 S$ f9 T
No, this type of software doesn't harm the user's computer.
, {* h; N) P4 r) F7 v5 jCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,2 h. _/ k: X% I# o
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
6 J5 h3 O0 k* Athat they can continue to have access to the incentive.
' ?# u& \$ d, M( |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3 a1 ~9 [% D. M1 y5 c8 C6 k
How to Get Accepted into a CPA Network/ B6 z9 y0 V# d' y3 ^. {' y) k. ^
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place; O6 @: M# B4 X7 p8 c, F8 H- l. K
to start looking for networks is Offervault which lists offers and lets you compare payouts across
, ?7 c% m8 J( T& v; x- x3 adifferent networks.
9 A- M& p3 a& q* D% _% B% x: EOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
- T: a+ Q- P1 l3 E$ k, Uapplication and be as specific as possible about your promotion methods. Usually some time after
1 J o0 F# J2 M& \$ T: w1 O$ ureceiving your application, the company will call to interview you. The phone interview is a critical9 K1 z) [, ^1 X w; X) k3 k, Z
part of the application process, and most networks will deny your application outright if they can't get
8 V9 n' t; h! J/ g& N: Kyou on the phone.7 i! t: {# O/ Z- v
Often, the person who does your phone interview will actually become your affiliate manager after
$ f' u9 W/ u" {# ]. Zyou get accepted, so it's a good time to put your best food forward.+ S$ d+ m+ I8 m
You might not relish at the idea of someone grilling you about your internet marketing methods over
: X+ L, I0 s3 L/ i6 Ethe phone, but trust me, this part is critical. Have answers in mind for the questions:
. r) @3 m& B% Q! MWhat methods do you use to market offers?) ^- C' K; u/ {
Do you already have a website you will be using?/ @ i* h+ ]* D, x# p& Q
How much is your advertising budget?" a* `$ s2 A9 X; d" h/ i/ G
What other networks are you a member of?
% W7 W" M' P& s4 Z! q5 k' b8 MWho are your affiliate managers at these networks?2 _) y# }# G: R2 A+ ]
Do you use social media (Facebook, twitter, etc.) to market offers?
+ [& y& i( @( j$ @" F3 yHow much traffic can you drive?
: k" m: O+ d% w, m1 [; pDo you have a personal recommendation from anyone who is already a member?4 g4 D; O$ m( q$ f. U
Once you provide satisfactory answers to these questions, the network will approve or deny your6 P% I, y( n- g$ ?% L+ w/ \5 ~
application. If you get denied, just keep applying or call someone on the phone and try again. Be f x3 z& Z: |& |$ D& L
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
, }9 Z6 A- y& L2 d' c1 A% Jfor the network can be helpful.
& U$ h# f+ N: A& ~% k1 ETo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate0 z8 c" L0 {+ t, f/ y6 Z; O" G
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
+ p0 G! h5 M! _) U9 V& D8 S- e2 qowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
' Z# H- ^5 l* O* x, {% B. y6 upeople can open a lot of doors as far as networks are concerned.3 S# m& E2 b' l6 ^$ q
After You Join a CPA Network
0 F3 s7 \ g! p) J) |: J( V- \! DOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager( w( H/ c+ e* e& X
and make an attempt to get to know them a little bit.
% _: k9 a) f# n# w; |/ Q' `" R! ?" SFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
7 ~" C- F" T/ W. G; l! Wweight in gold. Start feeling them out from the start and try to get to know them. Once you get
2 N8 K( @( G5 e8 h% L; {0 d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
# e) n2 j+ a$ q# s6 w* z7 \+ Olarger, they can really help you with your marketing efforts, scaling campaigns and getting payout6 t* D7 e1 b) k' f) b- S0 U Y1 z1 J
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
, c+ s8 C0 h6 x5 nemail.
% z$ |2 r5 ?4 r% Q" J* F8 l- AFor more helpful info about dealing with affiliate managers, check out:
8 [" m& r9 N* b! s3 Phttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
]% r: [; R; fhttp://www.mrgreen.am/affiliate- ... iate-managers-want/( @& F3 E& m+ e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
1 c1 _9 `2 P2 F2 ?Set Up Web Hosting6 ]" M4 ^0 M$ b7 l
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
9 D0 _' v" L- Uabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
+ }( o! x0 a, T$ ^host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
$ q1 F: V0 }. b. M1 o' xwhoever else is on the same server as you.9 ?$ T9 m5 ?+ Q. {( n8 G/ y
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
% W+ h) z$ t, X3 C# r! fenough that the visitor can't close the window before your pop up is even shown. You have about 3
6 r: N. N" V. i1 v" j& o b8 Jseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.& T5 N4 m6 x8 _& M6 n- e+ A
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
+ E& _ g) g: U* Khouse full of roommates (hosting customers).
- r- y* e1 ` q* V; dIn shared hosting, this is like having roommates where everyone has no specific designated area inside6 P5 y! a: b/ ^7 a
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
& A+ p8 b( F1 {+ {+ [fit.
8 w+ O4 r# h3 n4 E7 [Say your roommate brings home a large turkey. They will then take up more of the refrigerator than2 Q+ c1 H' W1 R" n: y& O
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
2 }# @; r1 i, {+ ~' X# Wtheir food. Everyone else's food in the house has less space to take advantage of.: Z6 M- o) R9 j" e
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
. P/ C) B: i1 X9 J, l8 s, ^6 G& Pany type of hosting this is a bad thing, and especially while running PPV traffic.
1 K$ v" a: h' Y, ?2 j4 I/ cIn the case of a virtual private server (VPS), everyone in the house has their own designated space9 }/ ~3 C; k w% V8 Z% N* h) A
inside the fridge to put their food, and other roommates can't come into that space. The server is4 V3 x# Y' _7 Q$ z) p Q8 G) g
partitioned, so that each customer can only use a specific amount of resources at any given time.7 x0 H+ |! u+ K: g/ F8 M
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
, u5 V5 \( I2 e4 z- E# ]! Hbelong to you and no one else can use up those resources. This makes it possible to serve much more6 r8 o3 }3 ^" O
traffic, faster.& s& C* s: c2 \! Z/ I& ~
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.7 Q7 Q% Z" @$ Q9 I) B, |6 l
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is- b8 ^' k0 {/ W" s7 D
here:6 K! ^( Q0 T, e
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-( g! J0 m3 \1 e* y+ X
VPS&highlight=hosting
; v+ [2 w: i" [5 h c$ d: c+ EDedicated-Hosting-vs Shared-Hosting
+ p: o3 z9 g, U( a4 ^http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
X% b2 a. y: z/ ^3 ^+ yHosting...Your-thoughts
8 i. c/ r7 |8 ?& J2 c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
2 Q0 _9 s8 ?2 [; b- ~* H: ~Hosting Providers for PPV
+ w0 R, L# V5 N# Q! l9 `* VBeyond Hosting% G8 ~7 N3 J* K7 ~6 x
http://beyondhosting.net/; T( x! t0 {- C
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment. \3 V" ^- m: L# A$ z4 M# z9 S0 J
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when/ C% ^$ m/ O5 T! M# h) V
direct linking with PPV. Also, these guys provide great support.9 D- v; f; ^1 m
Prosper202 Optimized Hosting
, b& I: F! O; F; h$ Lhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
0 }3 e/ B; B7 o4 b% ~! yCPVLab Optimized Hosting
: f, b% Y2 ]. C4 ~2 t1 @8 h4 Bhttp://beyondhosting.net/CPVLab-Hosting/
5 O% N4 y4 [7 R& \Domain Names for PPV' |3 u! _* }! j6 u9 q* U
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
6 A% U4 d! U) i, C1 M1 \where you're going to host your tracking software and your landing pages if you decide to make them.* A" ]! @" K, g# O
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
% A/ ]4 G7 b' C7 ]8 l, Z9 V3 V3 l. h: Jbland one is fine to start with, to host both your landing pages and tracking software. The .com,& b, Z' k, z+ r% y% }" x
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
# U5 O. G- \1 P. ]& U' A8 iterm or build a whole website.
* n0 y$ a. ~2 V( F s! l( D3 K6 FAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
6 p9 p# \% e6 Jtracking software on your domain. This is really important, because it is necessary to track your
: _( ^9 w: e; ^& econversions down to keyword level so that you can optimize your campaigns. Without proper
/ z" [$ i6 B, i/ B$ j9 c- \0 itracking, it is impossible to know what is working and what isn't.# i6 `) C) Z9 y5 [7 f7 ?
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software) ]9 u- v8 G7 K9 {0 p
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
5 V& C0 J/ k* a: J0 U$ }6 OProsper202* _9 R7 B. L+ E0 n& n+ }2 J
http://prosper.tracking202.com/apps/
; @* I o! z6 q$ O4 ^1 \. pCPV Lab
7 b/ M4 P3 w$ L+ @3 X& z0 ghttp://cpvlab.com/
( y/ V8 w' d; Z& cCPVLab Help Videos1 W% G8 N' M* @
http://ppvlab.com/oweiw/oiurw/vdm.htm
( e" t. r/ c4 | G# k5 y, D7 D5 Q! zAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
2 e% {( G/ g5 P# T1 U6 X, sindustry standard.# V! x( p. @& y# W( y ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
3 H' W' v, i2 @- N; sCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from$ n+ A6 R( M; p) N% u
good support if you have problems with your installation.. R ~5 ]. L" l2 M; a
Tracking 202
$ y4 B' f r+ _4 A! XTracking 202 is the hosted version of Prosper202. You can create a free account and then build your9 T: Y. Q9 c" j' e
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
# W+ | u0 X! m% A# h2 D% [$ F4 Parea.# W3 b" \7 |) j. \9 p6 b v" `
If you choose this option, keep in mind that your tracking software, one of the most important parts of$ y& n" {# R8 p5 ?) c0 }
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2026 t7 g6 R9 S. g- u
interface, and their hosting.* {! ^ s( Z0 }% X+ o$ Q
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords% n. _$ r3 G1 {. b I9 w3 W
and targets which you are bidding on. Leaving this up to chance in order to save money could0 v$ k- ]- g3 H) ^- |8 O
potentially leave you open to huge risk if someone else caught on to what offer and keywords you3 |. o# Z: U# N1 D0 [
were using.9 A8 M8 P0 ]0 ?; F% F) {0 i8 ~% o8 l
Choose An Offer* k5 p3 U' F4 r% L( R6 o( h
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
- ~# M8 D$ u( t+ L oLesson on Offer Selection
1 u2 C8 ?7 z% e3 |http://www.ppvplaybook.com/forum ... on-Selecting-Offers. f4 _& k) R6 M( I3 t. w7 Y
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
% N( w" {1 Z# \" ITo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using* ^" Y; j. |! a" ^$ v0 o
LeadImpact as the traffic source.
- V+ Z6 s; R! W) Q+ P" O% D/ B+ ONow the best way to learn how to put all of this together is to just get started. For some variation in( O9 J: H+ W) f* o
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked: `. J6 z- O$ N' x% E! s
campaign.
, Z) S. P4 N5 T T1 p* ]) ?When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first! j: X' o+ ?( {! @9 q
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says7 l. l. S& C; L) |
that all traffic is accepted.$ P3 P5 I6 m* \$ n4 L$ X
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.0 p7 @1 \/ X7 d4 I0 y
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can2 l: l( ]9 G/ r. N
get creatives like banners or images specifically for the offer.: {9 K2 ]" T4 g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 82 g" `/ R' \/ \# X9 o
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
4 r$ y& V! j- w. j) v4 z* G- ]track my keywords. Without doing this, it isn't possible to see what's converting.8 I3 `' U' O( B8 e
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:5 c( |: w; D2 N5 z5 \$ I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 92 a- S) c2 `9 N" j3 `, o z
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
7 t/ t' z& N; J6 j0 z5 }1 x L& Nbottom of the page:
. ]' P1 @, I; h Z, W7 h( PNext, I have to cut and paste this pixel into my offer at Ads4Dough.
" Y5 o0 W c% Z; N5 {Click on the offer → pixels → Add a new pixel and this comes up:0 Y2 }# z# @# }
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
& i( v& d: m- A- D* r; f) U1 zfrom your software into the box that says 'Enter URL of image to load'.5 ?9 M+ K, I* F& e8 v
Once you do this, it should look like this:
' M4 L- K' q! H$ g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10 l9 V4 S( W9 k1 P' c* W3 F
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:; g) a" b( W u: X# E" [1 T
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
' b, D, {# h, R5 IProsper or CPVLab.% N6 q6 k* I0 \' T$ r s/ E! ]
/ D( Y) t) F9 G7 N5 D0 n0 ~3 k0 o |
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发表于 2012-12-27 18:47:17
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