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PPV GUIDE [PPV新手入门][28页]
& U& N0 K0 V6 X* T% V详细的请下载电子书！* S, X5 o! O4 w
. j M/ A& j6 s$ q6 X3 ~) _& } B& L
Newbie Guide- s9 V( C# D# k# _6 a0 D6 ~
PPVPlaybook.com
, {+ N# A) A, h& W) U" D3 hTracy Shaffer
4 F! h9 j, c# WDavid Ford
5 x: A. h$ C1 b3 x1 h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1( @2 b* o* Z& j
Getting Your Mind Right to Start Affiliate Marketing' S& c! U; N4 G
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
* ?1 h- q' H6 [1 D! M* X) L3 I" E- F6 uever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where6 M& }) B, w% W4 s! N/ l1 t' y
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
, g# x( q( o; C3 N0 `, Qwith any success, these claims are laughable and far from the truth.
' K2 a7 s6 I% }$ O. a8 N0 X2 \Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
$ Y# L5 g- V& o! |5 \- r. ]3 qflow management. The main benefits are the low barrier to entry compared to other businesses, and( M9 E, V; }- c9 W) q$ [
the ability for a marketer to be a one person shop and make an incredible amount of money with low1 H: i* p- @( I, k& \7 D$ j
overhead.
# J0 ?# q% _. Q# v, K2 NThe winners in this business are the ones with persistence when nothing works, who know there's
2 N$ d% j5 S6 ]" Fplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
+ ]* m" h/ K3 R; E4 xThe cold hard reality is this: virtually everything in the space is changeable, what worked today can3 O" Q; v) ^9 d1 f& l
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.* {" B7 N! a1 B: Z9 T6 Y, v
Most of these things happen suddenly and without warning, and they all contribute to the amazing( Z# U2 Q$ b3 A: M) J& _; L5 {. y
learning experience available to anyone with a few hundred bucks and the ability to open an- u" Y* W S1 P, p. Z5 w; p9 q
advertising account.
0 P! a3 L/ t/ v2 r5 E% MYour competitors are willing to work at this around the clock. This isn't a push button, instant business
0 A/ p5 `9 f/ Z+ D0 Wwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
$ M. X8 b# B. |& Q; Lmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,. h1 m! a' Z5 L% M3 q# N
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.% [$ w+ Y' @1 V. f$ N/ X7 c: g
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you) f _6 U* X8 I5 W0 H
started building PPV campaigns right away from start to finish. With that said, time to jump in and get0 v" S$ ?0 R+ ]' x+ T) ~' s
started building.5 @ b0 c J1 O, b6 L
Things you need to get started:
/ h- P" G1 L* a' r9 P( w/ C1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
9 j! F# c" s4 F2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)$ r9 N+ q7 ?& b, l* N
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
# S0 {: m3 a- O2 W: |" t4 @) }: c4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
! d: D/ _. e( m. e! Q4 w; wThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
2 T" B) Y1 X+ awith PPV./ D- \+ S% \7 _4 y' Z. i- Z
Basic Getting Started Definitions8 c( X3 x, U0 W! i
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
1 X; Y* Y; b- M* W q& aaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main1 M; h R1 g; j4 l _8 v: m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2$ h" B+ z) M4 V' h" ?1 Q
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
7 w! k4 }! X$ G" `) {- p9 eCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
& N2 }6 S I/ t5 b4 }receives a commission on that product. An example would be the Amazon.com Associates program,
% v `6 E) y* a& [- K* mComission Junction or Clickbank.
1 U" |& P$ t5 \' YCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
) A9 T' W" R6 T% u$ T1 I' ean action like filling out a form, submitting their email address, signing up for a service or sometimes* C U- ?- t2 Y- A
buying a product. An example would be Ads4Dough or Neverblue.
7 f$ f @; ]2 v! J* [Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
7 A; U# ?, _, x6 A0 \5 C* G4 Xaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
- Z: @, D8 M t2 u2 Rrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
O8 P/ k& f$ A Iright from the start can really help you.
4 o" c. n9 q) rPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served \. ^, E; G# G, y* W0 `
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
1 ]7 E0 a) P0 G" G+ n/ P1 oview, starting anywhere from .01 or .015.' @; N* f4 f" j9 F: v1 ^' d
In order to use this type of internet traffic, the affiliate can sign up with a number of different
% s5 E; z4 f7 O% Q6 p3 Vcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,9 n5 u/ \7 z6 X4 G8 w
MediaTraffic, and AdOn Network.
% O( A3 v5 e" n2 D! m9 q; YDon't popups get blocked by pop blocker software?" b9 A& A- F" J' k6 t# H5 ?; ?
No. Popups are served in a new browser window as if the visitor had opened the new window
( e2 o r# a# j# J+ Athemselves.
8 G8 k2 e. F' H. W+ }1 UHow many popups get served to the visitor?& z K- ~- g: u7 S8 K
The number of popups served varies depending on the PPV network. Some pop more frequently
4 ]4 p8 R' l: [9 ?; `4 Q& c& Q! l- K(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
0 d6 T. \/ L8 G- A$ gserving this kind of advertising, so they have to toe the line between keeping their software
( }/ Y2 r8 k8 _! ldownloaded and still making a profit.
# ]: q0 N2 v- aIsn't this type of software bad? Why would anyone keep it on their computer?
( h8 }1 p5 b; i" Q3 k; U6 ^4 r/ KNo, this type of software doesn't harm the user's computer.
) v! g- |' P/ d! {! _4 x+ `; c3 X5 kCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
$ j0 T N, o9 k5 w" c# \+ z6 t9 Jtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
1 h, r! A0 W2 T' b P' P) f# k! }6 ithat they can continue to have access to the incentive.
x2 U% T. R0 |* ~6 k& b! a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
l; U- v7 k$ RHow to Get Accepted into a CPA Network- J. X& f1 m. E1 R) e
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
! J$ S! S. Y" u& Ito start looking for networks is Offervault which lists offers and lets you compare payouts across0 q6 t: |( b# R) H; @
different networks.2 w/ C s* x6 |8 Z Z) O. a4 N% m
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher). I1 G; e. s5 G: v! |3 q q' Q% B9 s
application and be as specific as possible about your promotion methods. Usually some time after
) J8 i' h# |! q4 M; t3 @receiving your application, the company will call to interview you. The phone interview is a critical0 J' u: |8 M4 d/ h9 f
part of the application process, and most networks will deny your application outright if they can't get/ l- S: x* q) A7 F8 L! ?8 f8 U$ y
you on the phone. K& |8 L8 F$ k4 @; U
Often, the person who does your phone interview will actually become your affiliate manager after! T8 Z& }' ]+ S: o
you get accepted, so it's a good time to put your best food forward.
+ f/ j2 h1 ~& m# cYou might not relish at the idea of someone grilling you about your internet marketing methods over
; y) \( D; \: M: w% P5 ythe phone, but trust me, this part is critical. Have answers in mind for the questions:
7 ^1 J0 r$ v2 [+ `5 T0 F+ X# gWhat methods do you use to market offers?
+ S! m4 Q; j( b% aDo you already have a website you will be using?4 h* B$ }5 {+ a) d1 E5 W" S/ Z; E
How much is your advertising budget?+ \4 B* O/ Z( _
What other networks are you a member of?
# g l' ~$ W& Y3 Y7 k( _Who are your affiliate managers at these networks?
6 p7 W: |7 a5 Y# }* U6 K9 T' hDo you use social media (Facebook, twitter, etc.) to market offers?% d2 U; G, j* v, M
How much traffic can you drive?7 Z ` B' s9 f- S
Do you have a personal recommendation from anyone who is already a member?( e' Q* W' T' c+ a# w
Once you provide satisfactory answers to these questions, the network will approve or deny your. w5 A& [9 T W2 B
application. If you get denied, just keep applying or call someone on the phone and try again. Be# C, |# Y4 Y$ `3 Y; y1 S
persistent. Also, getting a personal recommendation from someone who is already an active affiliate5 X: h4 v' F/ B2 N7 b
for the network can be helpful.+ j" W8 k, z- K6 R, f7 \
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
$ g [; ~) C! gSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network3 ?* e! h8 Q M6 h8 Y, y2 K. Y' ]' l
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
+ _* Y3 h+ c; J9 o7 V9 Ypeople can open a lot of doors as far as networks are concerned.1 Y P, H/ i" h- a# I) l- o% v
After You Join a CPA Network
b) e" ]' J* C \1 ]! a, nOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager( i( e1 {& v. I# M% T. \( C
and make an attempt to get to know them a little bit./ J3 g) \" P- ?9 L6 @
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their& G m5 G; A! \2 _3 Y
weight in gold. Start feeling them out from the start and try to get to know them. Once you get4 B# ?- U7 e* p" R5 ?" p$ h' g5 \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
c! F$ E& G6 V% \- P: e. I, o1 F- U* Jlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout& `' n( Y4 d/ Z) c& @# ^+ ~
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus, k4 M. Y- K0 J8 b7 C. p1 f& W
email.
0 w+ p7 o1 ?6 U2 x) {For more helpful info about dealing with affiliate managers, check out:+ O" a# {2 z; |" @* |
http://ppvplaybook.com/blog/musi ... -affiliate-manager/; p5 Y; G) `' T) P/ a* ~9 z' R
http://www.mrgreen.am/affiliate- ... iate-managers-want/8 K) j! G( S2 a `" t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 53 s2 s# X4 W" [) j$ d8 i
Set Up Web Hosting
: Y4 H4 R# H; C# rGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
5 D o% \, \2 ^! Z9 k2 `about internet hosting. In general, you get what you pay for with hosting. When you use a shared7 Z- a2 B) d4 j: `, @
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with# g% a4 t: G0 s
whoever else is on the same server as you.+ r- l7 j. M. S j, G+ y4 w/ ^
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast9 M" C/ J1 ^6 _# @, v8 I
enough that the visitor can't close the window before your pop up is even shown. You have about 3
. A: M' J0 l3 Z9 n5 l2 cseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
6 g# g6 i/ e: X& @. C- J9 JTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a1 O" N9 k* T2 i
house full of roommates (hosting customers).3 }2 V' y r1 r9 p6 P
In shared hosting, this is like having roommates where everyone has no specific designated area inside
7 `" O/ a0 E# {+ q" Ethe fridge where they are supposed to put their food. Everyone just jams their food in however it will
2 K8 Z8 t% n& \2 Kfit.
, v4 p- E+ |3 R2 m% a1 L) [% YSay your roommate brings home a large turkey. They will then take up more of the refrigerator than, t, c% f+ \/ h7 [$ W/ ^# \+ q% J
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
$ Z* ?; B+ C) s1 E) l" a! Y2 B; jtheir food. Everyone else's food in the house has less space to take advantage of.% F3 l- X! y: ] o: Y
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
: {: X2 I: X0 W: `any type of hosting this is a bad thing, and especially while running PPV traffic.! n# t0 y: P1 x8 f0 k( M
In the case of a virtual private server (VPS), everyone in the house has their own designated space# c0 v# ~( A) N* P1 @$ a
inside the fridge to put their food, and other roommates can't come into that space. The server is
- o9 ]- x4 C+ A* V4 c' epartitioned, so that each customer can only use a specific amount of resources at any given time." h- T( h& |2 h7 ]/ v1 B
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
2 j9 L) X: y, _! g0 }belong to you and no one else can use up those resources. This makes it possible to serve much more, X. c# `& |' g/ j" {$ W; m7 }* u* p
traffic, faster.- g. w: ^. B/ N6 H4 Z
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
+ B2 Y6 T7 S% A7 L6 cAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
# ~, S' k" b2 M8 N5 a) Qhere:' G0 y0 }: {, D) h! U, V* Y
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-$ A, K& z' c- M) e
VPS&highlight=hosting
7 D! z: `& N+ K7 |: `- GDedicated-Hosting-vs Shared-Hosting# q) i; Z& L$ ^7 s" o
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
1 s( b' [: a( l7 fHosting...Your-thoughts
& {7 T( I& W* S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6" Z3 F. i6 T* W
Hosting Providers for PPV! t/ Z6 P" t4 I, f3 G3 e
Beyond Hosting. O! Z/ v% V, O/ u
http://beyondhosting.net/4 `) ~" p/ y1 ?; o) f* j
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment% d! j! B: m2 S
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when6 U2 Q j6 G' B
direct linking with PPV. Also, these guys provide great support.4 }4 k3 ?& f1 {7 F
Prosper202 Optimized Hosting
! K( K: I8 D6 a$ p) Q& a h& ihttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
9 c) l. f; i- U9 RCPVLab Optimized Hosting
5 j/ ], H7 }9 a. Y3 b% B4 Nhttp://beyondhosting.net/CPVLab-Hosting/( G8 S3 d8 w' d7 ^; P0 @+ `
Domain Names for PPV
* X& W! W2 o7 gOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is3 l. j9 p6 v6 F; N/ `7 k
where you're going to host your tracking software and your landing pages if you decide to make them.
, d3 A2 ]( O$ Z" ]8 w5 \ T& t( gOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
" `; X# l$ ~; Q3 b: abland one is fine to start with, to host both your landing pages and tracking software. The .com,
. s$ M1 H0 q( c/ p2 n.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
% E w# p) x3 S, Q) d: {. oterm or build a whole website.
' \- ?" n" w) C# X4 ^/ ~After you buy hosting, a domain and get those all attached to each other, the next step is to install
% I. N. N/ Y( _9 m" j0 T; \tracking software on your domain. This is really important, because it is necessary to track your
& w( N. [/ n k; s1 \6 yconversions down to keyword level so that you can optimize your campaigns. Without proper1 E2 a, y ~( x
tracking, it is impossible to know what is working and what isn't.3 B0 f! ` F: R2 d1 D. N
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software! p8 L1 X! {: L. D
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
6 V; i5 [' {$ w0 L! p- b KProsper202
4 n! T' A6 G& Q- g5 a- b M& ]. chttp://prosper.tracking202.com/apps/4 r, @" h# ? { N1 _
CPV Lab
- z J' a/ i/ Ihttp://cpvlab.com/0 m6 j3 Y6 N: i$ a2 y$ b% W
CPVLab Help Videos
, A' Q" s5 x' @- M8 rhttp://ppvlab.com/oweiw/oiurw/vdm.htm: B+ h, q: B# [9 F; a. [+ I. Y
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
2 D* w4 K6 B# `' u u. @industry standard.; Y, }1 f' z# F( C0 P( X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7, o& @6 v/ h# H5 y/ Y9 }# v6 x
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
7 ~0 k, k. Y2 Y; @good support if you have problems with your installation.% a# Q7 y' G5 C2 l1 @
Tracking 202- T7 m B/ e: H- p/ S
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
K; X$ g, h' _- m0 F( A7 ^6 C% ^campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user o. S- K# o" m" W
area.) D: c, x! ~5 C
If you choose this option, keep in mind that your tracking software, one of the most important parts of
+ m# N* M$ _- a/ v0 Lyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2029 B5 h$ K) b" ?- G' D0 s
interface, and their hosting.
/ g2 }7 v8 S+ C3 Y1 mAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords& I, g3 P8 O; q2 ^9 M( i2 m
and targets which you are bidding on. Leaving this up to chance in order to save money could
# { f2 B w. j+ v" l6 W# bpotentially leave you open to huge risk if someone else caught on to what offer and keywords you# j; E: @ Z" s$ s c2 j) p0 B6 G
were using.8 I1 ^. T3 S/ M" l, p
Choose An Offer
8 M/ o2 |" a9 O* `* F* \Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to./ N+ z1 e+ ?/ U5 p$ L9 Z
Lesson on Offer Selection
4 z8 J' o8 `. f3 a- d1 W" T- Jhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers# x( q) ]: H: \
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
5 X5 H" e7 s5 E0 aTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using& z* t; E0 y G+ \$ L
LeadImpact as the traffic source.
" [2 d* a& r6 J, _: fNow the best way to learn how to put all of this together is to just get started. For some variation in" n1 g) K% ^. m+ F
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
- k! Y: s* |# Q' }# b' G6 Mcampaign.
1 s' g L$ E% q% }, H0 V9 BWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
" q; j' |: j1 j$ Lpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
( M- ?3 _/ C5 N4 A# L0 w+ Q) B; Rthat all traffic is accepted.
: L q6 ^% X+ L% i4 T# Q- H* NFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
6 v' d L! v2 _This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
4 S C0 n }& X0 k, ^) u5 J8 B( ?get creatives like banners or images specifically for the offer.+ b+ V; f4 b& H) v( X4 \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
, J" E4 i0 f3 {0 \ VBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
$ l L0 h8 S7 X4 Z# etrack my keywords. Without doing this, it isn't possible to see what's converting.
1 C" b9 w Z+ V* Q- I1 cIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:5 {9 v+ Y9 U- P; S! ?# f/ M% T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
1 d# S& r, q- Y1 P& W& W: B% |In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the, ^' y6 S2 e4 p% C- ]1 l
bottom of the page:
0 U4 c. n' C2 l' C- `* Y7 NNext, I have to cut and paste this pixel into my offer at Ads4Dough.$ X5 { H. r/ A% Z: c2 E9 [
Click on the offer → pixels → Add a new pixel and this comes up:
% P' X3 \4 e3 I& W S$ ^/ bMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL3 X- Q. W" t2 D v4 B9 e
from your software into the box that says 'Enter URL of image to load'.7 ] X- T4 V% d' ~& b, \
Once you do this, it should look like this:
4 i0 T& p3 k; g5 I# O. s! N% a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 102 i* f5 ?# X( J& ?" g& @
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
- w' x. c/ b9 W6 X( KNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
. n3 j' G- h% n# S( N0 TProsper or CPVLab.
4 h( s1 k) o( E' U/ D- E
+ e {" Q& K2 @* N, u5 T5 s0 c |
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发表于 2012-12-27 18:47:17
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