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PPV GUIDE [PPV新手入门][28页]
3 _4 d( e7 J2 ~# W- f; l) J详细的请下载电子书！% b( ~( ~% r+ ^* b7 r5 s, R
9 z0 ~3 z8 J. C* g, {
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Newbie Guide; P, N( u9 M+ f8 j" _+ m
PPVPlaybook.com
1 g- N' R5 O0 [" B8 v4 [6 W# Y" uTracy Shaffer$ K! ^/ B# h* P
David Ford
3 V( A7 U+ o0 n* J" I. e" P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
1 E* r3 b1 W5 ?2 nGetting Your Mind Right to Start Affiliate Marketing
1 q: @+ O$ u+ n6 Z( SThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
) J1 x* C5 {& P2 h$ ^3 K0 Bever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where0 N0 R0 U4 V+ X$ ~
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
! s$ E3 n+ h; q( z7 z3 Swith any success, these claims are laughable and far from the truth.( R' p( }; ^: m. [8 h, }
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash2 [. q) K9 G* S5 I7 p
flow management. The main benefits are the low barrier to entry compared to other businesses, and
2 q0 Y1 Y7 @( `% L) ^+ a" vthe ability for a marketer to be a one person shop and make an incredible amount of money with low$ O$ S ]; r( j/ `( t$ z
overhead.
) f8 m8 Y) p3 n' b t1 }" hThe winners in this business are the ones with persistence when nothing works, who know there's* K' W: s; E7 ?$ _8 n6 f& @+ O4 ?2 |
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
9 u" @/ t% Z! X. ?: U9 KThe cold hard reality is this: virtually everything in the space is changeable, what worked today can2 ]4 q; R) O% H( c% W, j( X
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
6 F& Z- o/ `! ^1 EMost of these things happen suddenly and without warning, and they all contribute to the amazing. R) p* E( i. {6 |( k
learning experience available to anyone with a few hundred bucks and the ability to open an
8 Q( {) l3 t, q/ Zadvertising account./ d4 s9 }' K9 q7 W0 d
Your competitors are willing to work at this around the clock. This isn't a push button, instant business+ w( k4 X- P3 T
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
6 E8 a' |$ @ f2 k5 c0 i) Omarketing has spent countless hours learning, trying new things, launching, tweaking, improving,+ a& [8 h: S J1 Q' e) G" Q9 F% `
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.( c9 M L: k0 g, l/ D, m( y2 ?0 L" ~
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you3 G: f3 r* q9 _ x
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
) y2 S- W" G' l4 M. Astarted building.# R# B+ U2 O1 R: L: v
Things you need to get started:- {3 y7 o3 C+ S* j7 R' A
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
$ B. Y# J9 ~. s0 I2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)% h- y' X7 z1 i. G2 C! Y5 n
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
8 u: j" A% ]3 U8 D& D" l4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
( G E" U$ V7 ZThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
/ l1 l% `0 x2 c8 v0 O. twith PPV.' S. B* l& e" J4 Y+ c, C) v) b- a: Z
Basic Getting Started Definitions& t8 d8 q0 G5 Z" v. S! C
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more v" O# t% D# c) l
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main* N. V" F* F' e1 l5 g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2- z; ? g( ]: x6 j1 X. h
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
0 x; N* Z+ q x- H0 O" MCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate; ~0 w) c4 O5 n3 ~
receives a commission on that product. An example would be the Amazon.com Associates program,
4 v8 u* J; |+ k, O4 o7 M, AComission Junction or Clickbank.
" [* q8 ?' t) u y; p) u) UCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes4 ]* v3 w& ^" H2 }
an action like filling out a form, submitting their email address, signing up for a service or sometimes2 Z& X7 y% l+ d# V
buying a product. An example would be Ads4Dough or Neverblue.
) P j1 _+ {1 `9 a1 E% YAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
( b! `2 r2 `( zaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
3 X: D3 _9 o+ Jrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
: { I, |6 G$ q3 p/ N! t) w6 l9 Nright from the start can really help you.
; n! P3 D1 j4 q! Y x" BPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
6 P/ @/ q6 N& ?. \: zin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
5 I) R- L; U0 s8 w$ {. Iview, starting anywhere from .01 or .015.
$ J$ A! c8 I4 s( r; w& t1 OIn order to use this type of internet traffic, the affiliate can sign up with a number of different
/ D. u% O* Z' e8 y/ K% i6 ^9 Bcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
" e3 @( Z4 f+ z% i( W' rMediaTraffic, and AdOn Network.
2 ]% n" U* }% O1 PDon't popups get blocked by pop blocker software?
8 l3 f9 x4 P0 A: a% nNo. Popups are served in a new browser window as if the visitor had opened the new window
I! W. c; a( u) [3 athemselves.
! d, S& C# z& R$ ]5 s7 O% e3 {4 WHow many popups get served to the visitor?
( ^6 k& y: y( \2 V$ @The number of popups served varies depending on the PPV network. Some pop more frequently' L9 e* H# W" G, t2 \
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
% i" g) l3 g' Y3 `9 u. }serving this kind of advertising, so they have to toe the line between keeping their software
7 ]# Q$ T' C$ Idownloaded and still making a profit.
" V/ |9 `3 f. K; [) W' T+ d; rIsn't this type of software bad? Why would anyone keep it on their computer?( U7 {1 N/ P; _5 e
No, this type of software doesn't harm the user's computer.
5 w, U8 ?& c8 S! w" fCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
1 P0 m9 N. M. [% W. T* ltoolbars or videos to place the software on their computer. The visitor keeps the software in place so" j4 u4 {; r3 M# @6 g: r# u
that they can continue to have access to the incentive.
4 g8 S" d, y1 i% ~' j7 K( e ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
; U2 `' y/ C n6 f/ L4 W0 j% qHow to Get Accepted into a CPA Network+ w( u2 ^4 f8 Y
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place% l' L& M) x6 @# @8 g. f: r
to start looking for networks is Offervault which lists offers and lets you compare payouts across; ?/ G }5 L; a
different networks.# {0 \. D9 `: V# d# u
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
4 J& |2 O. {- X# vapplication and be as specific as possible about your promotion methods. Usually some time after
- t3 r+ o" Z' preceiving your application, the company will call to interview you. The phone interview is a critical
/ e# j3 T: |! `, t1 Spart of the application process, and most networks will deny your application outright if they can't get
& n' f q+ a+ z. ~; [1 cyou on the phone.1 E! A( }9 X6 I: V D9 n* ^
Often, the person who does your phone interview will actually become your affiliate manager after6 D& v5 P5 E$ q" e; t; x- u
you get accepted, so it's a good time to put your best food forward.
1 e+ W" u1 q0 A# W! T4 tYou might not relish at the idea of someone grilling you about your internet marketing methods over
+ I1 o& b# b/ U; Gthe phone, but trust me, this part is critical. Have answers in mind for the questions:
0 }# }+ n! V6 f" ?What methods do you use to market offers?; ?! i Y6 M. C* o$ t
Do you already have a website you will be using?! [ a, ?" ~' V0 J
How much is your advertising budget?
& N2 `. E) [$ k8 {1 {' x! UWhat other networks are you a member of?* V: ]) x9 t: S3 A: I; i/ D6 ~
Who are your affiliate managers at these networks?
4 D) c# ] f% E* f- xDo you use social media (Facebook, twitter, etc.) to market offers?
% x5 H9 R3 F& W( H( ?How much traffic can you drive?
6 u \( [3 M, e) VDo you have a personal recommendation from anyone who is already a member?
9 U: v8 w; A1 E8 v1 w! C+ P9 hOnce you provide satisfactory answers to these questions, the network will approve or deny your
0 J8 F$ O% G8 Oapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
. ^) k% x1 x2 Wpersistent. Also, getting a personal recommendation from someone who is already an active affiliate+ c! _: v( Z$ i1 p- w
for the network can be helpful.
: K- p% R, C) R" N2 C8 S, mTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate" c X, E( `, ?# w ^4 Z
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
% n1 w, x' F; c2 Zowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
4 b4 d Q {2 y2 E; ?$ ]7 i( ]people can open a lot of doors as far as networks are concerned.
' G2 b3 r( [& E% ]. n O$ qAfter You Join a CPA Network% S7 h/ i2 {0 k- S% E
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
; _) r4 g; n# K I# Iand make an attempt to get to know them a little bit.
# `0 O! ~4 ` a% E" w$ y5 Z- aFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their$ |: Q$ s% A0 |/ P
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
- E1 N1 b D5 o2 a6 Z8 M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
+ ^/ m3 f) V( p* qlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout" T3 @. d$ }) ?3 d
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus2 ~* D. U, W8 C M+ y X2 @
email.
! }( J1 z$ {- g) _7 JFor more helpful info about dealing with affiliate managers, check out:
# I) i% f( W) F, ~3 c. W( c% nhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/9 r+ F; |8 X* F0 S" r: Z
http://www.mrgreen.am/affiliate- ... iate-managers-want/. W' d. m6 E9 W2 Q3 F; c! V* V: i: @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 51 v1 f. z* Y5 A: J3 ]/ N
Set Up Web Hosting& y. p1 |( m' @) f1 W# S: z
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
# x+ p# Y# Q/ ^- vabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
; N* i k1 d/ g' dhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with9 d- n o( u1 c. O! w# h; B
whoever else is on the same server as you." s7 u; l/ o1 r( g9 I
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
! B3 a! s& x0 T8 ]enough that the visitor can't close the window before your pop up is even shown. You have about 38 \9 e0 b" ~6 p
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.7 [2 c* u: {. F) w% _) T6 W
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
; E) I$ E5 W0 D$ a4 r1 \house full of roommates (hosting customers).
' n; P8 E& d* g. v9 h" j' c: WIn shared hosting, this is like having roommates where everyone has no specific designated area inside K- ]# m4 S% y
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
8 ^! }7 `& z& E0 ]; j% B, v7 _1 sfit.5 a% J, R J/ A# V; M7 U( |
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than3 ]* ]; g7 U9 q; i
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
/ m! ?. H# Y8 ~6 @: @ |their food. Everyone else's food in the house has less space to take advantage of.3 f ^1 ?4 S: }3 v+ Z
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
" g( j5 J" k0 k7 J4 b' ~' I6 D& gany type of hosting this is a bad thing, and especially while running PPV traffic.
5 ^9 a% B8 {- g3 D8 J# WIn the case of a virtual private server (VPS), everyone in the house has their own designated space
9 f' S% F. W" V- Q- ^* _- f( ]7 Minside the fridge to put their food, and other roommates can't come into that space. The server is
- Z) z7 k7 r8 Z" ipartitioned, so that each customer can only use a specific amount of resources at any given time.- O# a8 Z2 N- w3 W( v7 V/ k& B/ C3 q
A dedicated server would be like having the whole fridge to yourself. All of the server's resources& p8 l1 U/ t& T4 A! O3 ~
belong to you and no one else can use up those resources. This makes it possible to serve much more
- D+ V0 W7 W( i% ^2 Utraffic, faster.6 P, ^/ B' N& c9 A3 \
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.; g) `) v0 U8 W( l# X. N; }) \& w
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
* \: R# r( g/ x! A) E nhere:- {$ v! W% d; r6 [: C$ ~. V
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
( q8 h0 D- f8 a8 I# U7 Z: OVPS&highlight=hosting
9 ~0 } ~! F# [ uDedicated-Hosting-vs Shared-Hosting
3 E- R" Q3 |% R+ \, mhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-' u9 B; L1 j# P! [, ~
Hosting...Your-thoughts' b+ d: P. X) Z1 y' B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
+ \# o- e8 n* z/ O2 _( o2 J ]Hosting Providers for PPV$ I. i3 H% d( j9 |- Y
Beyond Hosting* m% U6 j& s2 V( V2 r, \% O h$ O
http://beyondhosting.net/" x) d: ]! N: S
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment4 e! e" i- O" P! B
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
$ D( l7 e. H+ e4 L: ?direct linking with PPV. Also, these guys provide great support.
0 }! r6 `/ E0 X R# @7 ?1 l9 [Prosper202 Optimized Hosting
; }" \, D4 k a# G: yhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
. y* o, i6 p! H( Y/ \CPVLab Optimized Hosting2 z" H; y7 K- Z
http://beyondhosting.net/CPVLab-Hosting/6 z( H+ C$ n1 O$ @# o# ?5 b
Domain Names for PPV
/ m4 n1 W6 H7 \% w& S: P r6 l( ~Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
& h: t: J4 [3 N3 R5 k7 Cwhere you're going to host your tracking software and your landing pages if you decide to make them.
+ j) O! t* F% p8 [( D+ OOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
" A5 D* L9 w/ Xbland one is fine to start with, to host both your landing pages and tracking software. The .com,( P. H2 r& N" @5 _
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
4 z$ ]0 N( Y5 Y5 ~! {term or build a whole website.4 w3 {3 H. F- p
After you buy hosting, a domain and get those all attached to each other, the next step is to install
9 ` X- r0 M! stracking software on your domain. This is really important, because it is necessary to track your+ r1 v9 n5 m/ ~: M
conversions down to keyword level so that you can optimize your campaigns. Without proper
/ S2 J7 M2 G1 }tracking, it is impossible to know what is working and what isn't.
* S; \6 Q* Q5 b. P) U( z* B- UTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software; I I0 ]' z) i/ m, O8 l
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides./ L( @. I- N- a# V
Prosper202, I2 R3 C/ E; e h
http://prosper.tracking202.com/apps/) M$ C$ j- b9 [4 a9 |
CPV Lab
0 E9 t. X" @: r, R4 Q8 @, Shttp://cpvlab.com/
1 w0 ?# u0 a9 T% T" V3 d' Y iCPVLab Help Videos
" S; E: |" _: I) _http://ppvlab.com/oweiw/oiurw/vdm.htm5 T1 `; H; F6 D) G/ Q: ?% K8 N
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
; |( G2 N; K) J6 l! eindustry standard.
' A( g/ z& y4 O/ b' H3 P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
1 }: s, {6 R3 g4 p% k CCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
: f5 Z Z7 U7 Q8 o/ Jgood support if you have problems with your installation.
6 f' ]1 x. ^+ s6 B$ v8 s( ^Tracking 202
+ f' I! F2 Y" `; K2 ]% z/ WTracking 202 is the hosted version of Prosper202. You can create a free account and then build your& [1 U1 R- _1 ^; S1 Z9 b
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
/ B8 _' P! K5 o( barea.' X# }* C3 T. L
If you choose this option, keep in mind that your tracking software, one of the most important parts of
. F9 o, I; A7 o8 ?; gyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2029 }8 s9 [% a1 Q, @* @2 {
interface, and their hosting.
6 t2 T6 v+ p7 Z& e5 Y5 OAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
_$ A2 p; @) W9 L+ }: X/ pand targets which you are bidding on. Leaving this up to chance in order to save money could N p) r9 @: N( {- V
potentially leave you open to huge risk if someone else caught on to what offer and keywords you* C; m* i: ?0 E7 L0 x O; x' J
were using.8 D: W. [% U$ l+ K% r
Choose An Offer' z+ F0 A6 z4 A# E Y. ?8 `& t
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.# L9 Z2 S2 a9 E+ `
Lesson on Offer Selection
4 C. M' c4 X/ ~! M U' h2 A) D' {http://www.ppvplaybook.com/forum ... on-Selecting-Offers2 j% d9 ?+ O' c8 Z" z* {) _
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.3 D- d0 w% C7 M$ ^& `
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using( E) d/ [3 P) S, |9 z
LeadImpact as the traffic source.# }5 r: {/ a! ^
Now the best way to learn how to put all of this together is to just get started. For some variation in
: G+ b( f- i( g) bthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
9 A- Y' J3 Z5 T% Ccampaign.4 N U' }2 n. b# ~5 h& {
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
9 L5 U/ Z6 e; c8 J5 B- [page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says9 R5 K) L; z. ~; x
that all traffic is accepted.2 F4 F% z) X& {+ f
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.' V% k( x0 E3 ^6 {- ` e
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can* x( u( J2 w5 f' o$ V5 r7 F. |
get creatives like banners or images specifically for the offer.1 ?( I& k o) t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 87 H+ o0 b1 }( [* W1 b& x& a
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
& f3 j1 Y& `! ltrack my keywords. Without doing this, it isn't possible to see what's converting.
O/ O9 ?7 F: y' P; UIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
, w2 ] j, ^& s: V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
2 \# k ^" w1 C; a5 M6 g6 H6 EIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
/ |2 P6 Q3 V+ L$ cbottom of the page:
( i! Y7 F9 }9 q( S! ?Next, I have to cut and paste this pixel into my offer at Ads4Dough.! J6 Z+ X6 d+ g3 r2 B; b
Click on the offer → pixels → Add a new pixel and this comes up:
% B2 f6 o) r5 m& w. Y2 I+ f8 EMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL; v) a/ `: ~/ V! i6 W% G* C
from your software into the box that says 'Enter URL of image to load'.) `/ K, G, }: k" f# X
Once you do this, it should look like this:# J- O# C9 v: Y: y) z6 ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10+ t3 h# Y6 W. Y; p! T2 r5 Z2 P
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:# p" z9 b7 M2 k! K$ }
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
! }+ O9 X7 A% c" m) J. |Prosper or CPVLab.
& J2 q" p9 q" }, ^' ^
4 P) T: S* w! D! D8 V( |& s- p2 z |
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