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PPV GUIDE [PPV新手入门][28页], D. O2 p8 y* h' `6 s
详细的请下载电子书！& s% ~; B4 d3 R
+ z6 H+ N9 A3 f7 x
) i' E& E/ \0 z8 V! t: V
Newbie Guide
- N& b- P8 ^8 S, WPPVPlaybook.com
$ k1 b6 g" X; S+ o1 ~1 c3 |Tracy Shaffer
8 ~7 h$ Q( o' x0 d- V8 [; E( BDavid Ford
# X% X ~! g# ?+ u) {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1' k5 \- f# x4 s& _- U# }
Getting Your Mind Right to Start Affiliate Marketing' p y6 Z/ d, P2 Y/ c! I
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
9 ^+ e) V' R' j& u( B) E Rever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
; `. P1 x4 j) t: q0 b/ ayou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing+ b6 {' D/ z( m7 i
with any success, these claims are laughable and far from the truth.
9 D X* @' d& Y2 v/ V+ P4 vAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
2 z. ~$ v) U/ Qflow management. The main benefits are the low barrier to entry compared to other businesses, and% H/ z- Y( E! U0 _& m4 r; _
the ability for a marketer to be a one person shop and make an incredible amount of money with low4 V/ L" Y- V! q8 X, h
overhead.# p8 Y$ Q8 F9 {4 b
The winners in this business are the ones with persistence when nothing works, who know there's) w- g9 t! w5 v7 {; z" X
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns./ W8 ~) {) _0 K
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
7 O* X1 x H: G5 [1 xstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.! X5 y. H, V) Y2 m9 |3 c7 q9 f8 H8 Q
Most of these things happen suddenly and without warning, and they all contribute to the amazing
; p) i7 h- {0 [+ B" c$ Ulearning experience available to anyone with a few hundred bucks and the ability to open an
6 R. g' u8 C* f2 h6 Radvertising account.3 T8 B1 ^& E& T! ?* b+ [+ p
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
5 }, l! X% P4 @; w+ `where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet+ z& w- H+ y6 y$ Q X5 b
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
0 [( |9 H2 ^7 O2 F, e1 htrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
+ e6 K0 F0 v# Y- _With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you1 L# E, G- t( T) k! Z
started building PPV campaigns right away from start to finish. With that said, time to jump in and get( d5 e) Q3 u, I( G; T2 p$ T
started building.* ~- j$ z+ Z' L1 e" D5 v0 r% a
Things you need to get started:6 x- r* y) x& r' X2 `
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
' G/ Q6 ?! h- l/ Y" u4 Q( J2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)+ M% O7 Q5 N4 k# }5 _
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)4 a. C# h2 U. e# w
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)& B3 c9 b. \; X
This guide describes from start to finish, how to get started in affiliate marketing by running traffic- \' d2 B( a( n
with PPV.+ t" @+ e. d% L3 x
Basic Getting Started Definitions; M8 p& N( [! j. \) B. X
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
2 ^3 ~) a; g5 Faffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main. S D% s h0 o! D9 ~ c+ g9 _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
( H2 {0 h. S. n+ x2 I0 ?1 Z0 D% etypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
3 \1 ]- M9 P% T% XCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
6 m; U w- y" ?1 q- r' N7 Sreceives a commission on that product. An example would be the Amazon.com Associates program,2 J8 P0 b H; ~. K* E
Comission Junction or Clickbank.
$ `( }8 W9 s# }# A" S* [Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
! ]. W2 h% _: J7 s0 lan action like filling out a form, submitting their email address, signing up for a service or sometimes5 \ f% u: A4 M8 S, S
buying a product. An example would be Ads4Dough or Neverblue.
4 U1 N% R7 S4 ?: d! [1 Z/ EAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
; A7 }' ]$ N6 z, @: @- g5 Haccount, getting the affiliate approved for offers, bumping payouts and just about everything else
' K1 b: s) h- s8 i1 b Erelated to an affiliate's account at the network. Having a good relationship with your affiliate manager. U1 U1 _5 C: v7 w4 Z4 n
right from the start can really help you.. L, n7 t! j Z
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
& j! F; p0 a$ N2 E/ _in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
7 L" L% b* |" ?+ Bview, starting anywhere from .01 or .015.
: T$ r; K9 B4 ?0 q. oIn order to use this type of internet traffic, the affiliate can sign up with a number of different
: \$ u3 E" i+ C- K9 P( B! hcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
, {/ x' m3 q+ \* z% eMediaTraffic, and AdOn Network.
" X( `. r+ I3 A6 \0 n6 _3 A `Don't popups get blocked by pop blocker software?2 e5 z. ?. ~7 d' W
No. Popups are served in a new browser window as if the visitor had opened the new window
! e& Y+ ~8 f4 |4 K* p/ q6 vthemselves.) Y( _% y, m; s8 d" {: F9 L6 K
How many popups get served to the visitor?1 Y( T9 U8 B: X% Q
The number of popups served varies depending on the PPV network. Some pop more frequently
6 R* d2 Y% Y) J(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by: V% Q$ \6 C8 B# h" v' K+ V$ {: _
serving this kind of advertising, so they have to toe the line between keeping their software
& o& @8 I2 K) j# A/ W7 G) K- W3 mdownloaded and still making a profit./ q1 B- k1 N; v2 b% o" \: s
Isn't this type of software bad? Why would anyone keep it on their computer?! B7 U. m8 p+ }' p3 b3 h. A: |
No, this type of software doesn't harm the user's computer.
* F- P3 g9 n3 h* }/ _Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,- D- G* r4 @% L
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
9 K6 Z" J# ]5 o0 y: ?8 O, Pthat they can continue to have access to the incentive.
8 _5 y% i2 z7 z% z) K" W0 `3 a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
( j+ |) |# t) _2 I. g* [How to Get Accepted into a CPA Network
, H" |1 z- x+ Y$ h! o" R1 x2 wIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
3 F, @0 ?2 z" J, U7 _3 S5 tto start looking for networks is Offervault which lists offers and lets you compare payouts across2 I5 J, N, u+ Z% g* t, ]
different networks.$ B( n) s* R H5 w5 ^
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
0 f/ y' p9 q" K' v. w: gapplication and be as specific as possible about your promotion methods. Usually some time after3 J% n( [/ C$ ?& L- Q' q9 g
receiving your application, the company will call to interview you. The phone interview is a critical
9 [, n& B% w6 M% ^' O' gpart of the application process, and most networks will deny your application outright if they can't get5 @! X7 X4 ~$ K+ _' ?2 S
you on the phone.
8 K5 v! e! g- x/ {: I+ J+ @% X, JOften, the person who does your phone interview will actually become your affiliate manager after
: G! ?( s% D; h( byou get accepted, so it's a good time to put your best food forward.. O% h. Y# T0 {1 @4 a
You might not relish at the idea of someone grilling you about your internet marketing methods over8 h7 A0 v4 o% T
the phone, but trust me, this part is critical. Have answers in mind for the questions:
1 s1 B5 y i7 l6 CWhat methods do you use to market offers?
' c7 L1 D6 Q9 K+ `/ Z, u" }Do you already have a website you will be using?: W# g% [! B/ C2 E
How much is your advertising budget?
! C& P/ Q1 S- G( S7 V4 e) c5 KWhat other networks are you a member of?. r# Q! N" H# M0 w8 L+ P% p
Who are your affiliate managers at these networks?$ w3 J6 k3 t- J1 O0 Y& U
Do you use social media (Facebook, twitter, etc.) to market offers?
( M, b' S% V/ K. x7 K2 ^How much traffic can you drive?
0 r L/ `4 @' u1 yDo you have a personal recommendation from anyone who is already a member?- E9 r; q2 \! o3 j
Once you provide satisfactory answers to these questions, the network will approve or deny your
; G# O$ ^# N% G! D: `; ?application. If you get denied, just keep applying or call someone on the phone and try again. Be' R5 G3 j7 T0 v3 ~1 ?
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
) y3 X$ v1 A2 y* F- vfor the network can be helpful.
$ b" v$ c% {1 {# w$ w) Y/ JTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate' E* b7 {2 y$ p. j( j/ R
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
7 D! m. |8 L4 T: R3 ~owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know0 k; ~0 Z1 {; D- N
people can open a lot of doors as far as networks are concerned.) z. P4 b ~& a9 v
After You Join a CPA Network
2 t+ F4 I& M' _. ]6 _Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager, [% Q7 U: D- d: x+ U
and make an attempt to get to know them a little bit.
5 j% A( g c: q. o! ?5 Y ?+ JFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their7 W) ]. J" o) V1 u
weight in gold. Start feeling them out from the start and try to get to know them. Once you get# D! O8 M5 _4 d; q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4) Y0 X( }2 d. n& ^9 b% z( q- f
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout- b6 x( U, j9 ^- J9 L, l
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
8 h# I: j2 e+ h" Remail.' `; i0 c0 l4 K% q) ~( l$ e& Y- Q
For more helpful info about dealing with affiliate managers, check out:
$ u2 g" I8 P( v, P3 ?, lhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/* f, {1 e: ~/ D, r b8 J
http://www.mrgreen.am/affiliate- ... iate-managers-want/
( I0 J2 u0 n! ~" D0 q( V4 W0 C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
) m% U9 ? _4 `6 o% @9 USet Up Web Hosting: x( I8 |% v5 S5 i
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
& `! h' [+ ^/ U! O# ~3 I" jabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
. n5 d- U, e) B% p3 n) k5 `host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
: r. \! Z% |' N* q$ n) A# T2 jwhoever else is on the same server as you. K, ?: g% M% F3 Z; M8 y
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
- H0 X: p6 y, z0 F/ `enough that the visitor can't close the window before your pop up is even shown. You have about 36 V% d# u$ Q9 l3 t7 ^: P, ^- J! Q
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.* f7 C( _/ {. Q# v4 S9 D$ Q
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a3 ]8 ~3 _: i8 q& J& O6 ?
house full of roommates (hosting customers).
/ E- X5 e+ P# T4 b% BIn shared hosting, this is like having roommates where everyone has no specific designated area inside
5 K6 R4 s/ P9 H. \the fridge where they are supposed to put their food. Everyone just jams their food in however it will. ~# d8 k! f) b
fit.
$ G* d3 {0 H9 @/ U. iSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
+ I3 o! \ C1 ythe rest of the roommates, by virtue of simply needing more space and resources to accommodate/ o' h# ?( y ^
their food. Everyone else's food in the house has less space to take advantage of.7 Q0 M0 j6 ^- [# X
If you have less server resources to take advantage of, your ability to serve popups will slow down. For( x5 { R/ M( T+ {! U$ e+ W
any type of hosting this is a bad thing, and especially while running PPV traffic.% Y% _ M7 ?7 K! N" l
In the case of a virtual private server (VPS), everyone in the house has their own designated space
2 ^8 y- V* y( p2 i' n4 u. s \' Ginside the fridge to put their food, and other roommates can't come into that space. The server is
% U* \2 Q' ^& g2 t7 r" i% k6 tpartitioned, so that each customer can only use a specific amount of resources at any given time.6 _9 c: ^/ D7 `% p! j
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
+ f5 c- _+ G6 ~. ibelong to you and no one else can use up those resources. This makes it possible to serve much more$ n2 z! I; k; f# t2 N$ f
traffic, faster.+ f* w4 M, { q/ ]/ d
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
. B5 e: P {- _4 v. N& EAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is4 K- e# L2 K! s" H: S
here:
' X3 a' O' w: d# ^) Rhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-; ~% n" Q9 [" U5 K7 }
VPS&highlight=hosting
+ g! L- @! X' G. Y" U6 E- C( iDedicated-Hosting-vs Shared-Hosting) ?/ f" u3 Z* ?% e6 O
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
, x) g; J* E; H8 D0 R+ H) }Hosting...Your-thoughts
$ a& S8 y5 W+ l7 V4 w' |% l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
" Q, F' U% }3 A" E3 A; UHosting Providers for PPV
; I# q' H1 h0 t+ QBeyond Hosting8 i- F. E# l8 n, |
http://beyondhosting.net/! a$ S6 o& c. }
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
3 @, }; s" n# O) Y* {receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
/ ]8 T1 \0 X. @ e) D) d- Y2 L; Cdirect linking with PPV. Also, these guys provide great support.
8 _! [. T! s. B9 G7 `$ LProsper202 Optimized Hosting( k$ r# E3 ^1 B8 q0 \& I
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/1 A W) @% F: L9 I4 T7 T* S
CPVLab Optimized Hosting' A Q8 k: q- N) f
http://beyondhosting.net/CPVLab-Hosting/# D% x! W6 L9 {+ U2 X
Domain Names for PPV
3 B2 N; i# k' Q# YOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is( d+ P& z* X( D2 {
where you're going to host your tracking software and your landing pages if you decide to make them.7 j) J0 ]/ o- S
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,) T" G& ^1 T) C; k! i( K/ H; K
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
( Q4 F3 t4 d" b.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
+ @( B s$ o4 A4 rterm or build a whole website.. `1 ?2 w2 O+ n. G4 u" E
After you buy hosting, a domain and get those all attached to each other, the next step is to install
) e5 j. v/ f' f8 ptracking software on your domain. This is really important, because it is necessary to track your6 {* G( {% E4 a
conversions down to keyword level so that you can optimize your campaigns. Without proper
# i# E" F7 I" t/ Q- H( T, {* Htracking, it is impossible to know what is working and what isn't.
2 x5 k% m& G1 FTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software. y* u$ U3 H0 p6 l7 s
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides./ d+ b. i- _: q s9 d9 r3 _
Prosper202& v. ]( M2 V0 x( u+ f
http://prosper.tracking202.com/apps/
4 M; \$ P7 N$ JCPV Lab
9 q1 i/ L! i* Xhttp://cpvlab.com/2 k5 `5 |# B1 @2 |
CPVLab Help Videos
9 J# i, C7 V- ^ q$ ^( hhttp://ppvlab.com/oweiw/oiurw/vdm.htm
E% o; M! ]" W6 c# s/ [3 rAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an3 @ r) P& {5 I* N
industry standard. P1 L3 B7 d5 r4 f; ^! W8 j/ g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7, E* H+ j; A W q- |- `, v# ~
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
% U8 J, y1 p. i. m# X6 Ngood support if you have problems with your installation.
0 @$ G( d5 P5 D; w& z9 |; ITracking 202" D$ }- z, i! }' u+ a
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your4 s$ a' I/ ^* ?0 W) y% {
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user9 O3 ^, I$ b$ c
area.
9 a8 t0 t+ ~' B- b# I- sIf you choose this option, keep in mind that your tracking software, one of the most important parts of
7 I3 ]+ m! a! wyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
1 J) S* l, \6 n4 j: o4 \interface, and their hosting." J9 ^6 u: c2 J5 l# t) U
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords" c @% }6 N! y3 M5 _# ^6 R
and targets which you are bidding on. Leaving this up to chance in order to save money could- Z% b- x. v& B. h5 t! n
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
8 }0 p1 e; k9 f/ y* a6 k$ [# twere using.
8 G8 U# D3 K/ j% E9 DChoose An Offer
k, A2 g1 P& {Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.$ P% B) I6 {# {8 y
Lesson on Offer Selection
( s( _& ]+ z' S" n! o& X& f: A3 D$ hhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
: P+ Z: J! `9 q: Q7 ~/ w! aIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.3 t7 I6 C, F: l4 D0 v
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
( \+ ?: b9 b0 @& zLeadImpact as the traffic source.
$ \4 v2 j2 _2 LNow the best way to learn how to put all of this together is to just get started. For some variation in# N z* x' B6 B
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked1 z: d, M! c1 U: `8 u
campaign.& p: _9 F) S' F. i6 R
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
; v8 {7 N+ h+ T7 g4 T; Gpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
; H: c, J/ f0 V) a+ o9 tthat all traffic is accepted.
. y5 g% N. j) u: {! A( GFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
; d% g% a/ `1 l# e m9 t* f0 y; GThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
! \0 ^) u- P4 Q8 A/ a9 s0 Kget creatives like banners or images specifically for the offer., S. _# o. L# L- E. A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 83 A, [0 n2 A- o2 [9 _
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
" F) n4 L1 r t0 [" ^1 c) Atrack my keywords. Without doing this, it isn't possible to see what's converting.1 C3 z$ X5 ^* m- d5 P- P/ h
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:9 J n% P( Y! d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
! W" z# Q( b! z+ g$ z' ~In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
, V" s, _; s0 C% g0 ~$ W3 _bottom of the page:
5 e9 \* V6 o7 k, yNext, I have to cut and paste this pixel into my offer at Ads4Dough.
8 U. R0 V6 T& N9 {Click on the offer → pixels → Add a new pixel and this comes up:1 x$ N& |$ W; U" k( ], w2 \1 z
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL: W( J0 F+ A8 k8 a8 R
from your software into the box that says 'Enter URL of image to load'.5 H s7 k; t+ e+ [! T
Once you do this, it should look like this:
# S+ j% J/ H- K4 [$ |: s( u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10 Z- j$ u2 \! X5 I* b( Z
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
0 Q5 Y: h% p3 d1 c) B1 J3 h6 YNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either' {# Q) x- f+ f$ f% ?' ^, s' m
Prosper or CPVLab. D$ U, ^2 J+ s7 g" F) R" ?
8 U+ o4 V* {: k. q |
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发表于 2012-12-27 18:47:17
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