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PPV GUIDE [PPV新手入门][28页]% t' R6 R0 B! Q. g8 F" `
详细的请下载电子书！* n3 }4 @/ |3 z2 h" r
3 h; Q# y2 l- s$ [1 A5 c4 u, A. Y+ }# b
$ c9 E( z/ `+ \, `; ~, K$ kNewbie Guide
7 M& W% Z; O7 f7 M6 _6 E9 s* XPPVPlaybook.com# P* j6 M U- h% m
Tracy Shaffer
6 s% F: A9 M; ^- L3 ?David Ford, h. b" n$ \+ J/ _* I7 V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
& {0 G2 P! p+ t6 C! ~Getting Your Mind Right to Start Affiliate Marketing
4 U( i h @& R. V- N1 y+ ?The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
6 T0 ~1 { ?4 a- `0 N( lever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
7 H; |: i2 y) ^6 v2 Z% u8 r" Y7 _you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
1 B9 T3 a2 }) r( S' k" p& twith any success, these claims are laughable and far from the truth.& R) e4 a6 h. a8 S0 F1 \
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash0 p2 Y X: l; w" K( W
flow management. The main benefits are the low barrier to entry compared to other businesses, and$ g/ U0 G6 X' Q( Q" ?# Q8 \. v- u
the ability for a marketer to be a one person shop and make an incredible amount of money with low5 W" c% z7 S, S+ _- G
overhead.
/ Z$ a" U6 A, p1 [) QThe winners in this business are the ones with persistence when nothing works, who know there's
* o' l& f4 R! F( C9 @( bplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.5 H& U3 G0 K! f/ L* z% c- f" _
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
9 q+ e# M: [- ?& k M/ Cstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
1 S q1 H4 h' ~* w, R2 R. OMost of these things happen suddenly and without warning, and they all contribute to the amazing& M6 a/ f$ _, F6 E4 l5 P
learning experience available to anyone with a few hundred bucks and the ability to open an
9 {% |7 Z5 N4 Q6 I1 L* h+ d4 cadvertising account.
# s$ j: N. Z( _- z4 W2 g+ `Your competitors are willing to work at this around the clock. This isn't a push button, instant business
! w5 S% N) ^' i# e: A! [/ Xwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet3 f0 ^0 }7 u3 h% Z; v! e
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
& f& v0 z6 ?# R0 D% atrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.6 X# o' p& @- m/ |# T$ D+ x$ {
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
0 d- n' {( C0 ~) G' Rstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
# f( E) p `! zstarted building.- ^6 f! o" d3 O
Things you need to get started:
5 G$ _2 r7 g* |& [0 {1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
3 Z4 E3 {( |$ c2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)6 x: J8 b! t! u+ ?4 G; q# u- ~: ]
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
$ i$ H5 ]( c) q2 g4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
9 L$ @1 E' a! c1 n3 xThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
9 }- q5 r' \; F+ k6 ~5 K- Qwith PPV.
! P- I y) y- K2 n8 J1 z3 NBasic Getting Started Definitions
( M: o" V- s* x! X4 R1 rAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
' M3 ^* Z+ q3 K5 W- |8 Naffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
7 Q1 j% [0 @2 j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
7 k+ Y, Q/ I: R4 P, U1 ztypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
) T7 T& D# X. d$ n& n: Q( pCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate4 S$ N+ |/ z7 Z; a+ b
receives a commission on that product. An example would be the Amazon.com Associates program,8 n5 j# F/ p: J
Comission Junction or Clickbank.
- K0 m' \7 D+ I% M2 M: m6 k" v f' XCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes) j6 ^+ V5 ]; W7 f( ^
an action like filling out a form, submitting their email address, signing up for a service or sometimes& H! J3 y" N# K" D: ^8 }
buying a product. An example would be Ads4Dough or Neverblue.
" m/ t2 }5 B, o( q2 hAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's$ y" N1 }( q$ `1 h( w6 X
account, getting the affiliate approved for offers, bumping payouts and just about everything else
$ c0 t- ?+ [$ D3 R0 U0 m$ M! irelated to an affiliate's account at the network. Having a good relationship with your affiliate manager5 t2 R4 g# h; f- V
right from the start can really help you.
1 J3 B% P% ?) @- f) ?8 BPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served4 D* i( b) R( C* \0 q
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
( F: e5 B6 C% V1 b* W. j) sview, starting anywhere from .01 or .015.
) ~0 B1 O. D' G; u5 MIn order to use this type of internet traffic, the affiliate can sign up with a number of different
# x0 i( |* s5 |* gcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
+ } [# g H' j o( GMediaTraffic, and AdOn Network.
) F w8 v/ B: U4 q! ~Don't popups get blocked by pop blocker software?. F. w ]+ M& a, X; k& I: c6 s
No. Popups are served in a new browser window as if the visitor had opened the new window
$ r. f+ W, g" Athemselves." r3 ?; I8 A3 I' P5 X. i
How many popups get served to the visitor?+ G- F; {9 c( P) t8 K6 F# t
The number of popups served varies depending on the PPV network. Some pop more frequently
$ v$ h$ ], S$ h% F# n(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by( ?" i. g; T3 T6 ?
serving this kind of advertising, so they have to toe the line between keeping their software
/ H) t% k; a# A+ [4 Edownloaded and still making a profit.3 W" m) D6 T) O
Isn't this type of software bad? Why would anyone keep it on their computer?
6 f# C1 D5 P P4 ~* |4 MNo, this type of software doesn't harm the user's computer.
( N* _; a) t1 Y* n% v8 YCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,& _2 S- S( U) n; e$ l, }
toolbars or videos to place the software on their computer. The visitor keeps the software in place so" e% Z* ^6 B( s0 p6 w
that they can continue to have access to the incentive.5 e0 {/ T, E- M; L* W; ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
+ a, a$ X5 ?. }4 }' U' I, ^How to Get Accepted into a CPA Network. Z- L# M v- D1 Z: s4 T% W
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
9 p: D1 U/ A3 A( Gto start looking for networks is Offervault which lists offers and lets you compare payouts across
: b' u- @! \. i! C9 b3 mdifferent networks.3 k* U" p6 j* E5 X
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
+ Y0 B9 ~5 { r6 k$ I4 ]application and be as specific as possible about your promotion methods. Usually some time after
0 g' L2 x6 z/ M" L# n$ @2 Mreceiving your application, the company will call to interview you. The phone interview is a critical0 j& _+ r* C. J l4 z# B0 @
part of the application process, and most networks will deny your application outright if they can't get
2 i {! d* T! V5 b) x2 q( z9 Uyou on the phone.% _* ^# M2 x+ m" h$ n( n/ ^/ t
Often, the person who does your phone interview will actually become your affiliate manager after
" T0 x8 W% {5 ~# v# syou get accepted, so it's a good time to put your best food forward.
: k! }9 W, M. U2 x' w) o7 bYou might not relish at the idea of someone grilling you about your internet marketing methods over7 L% Y V' Z/ S! G) M( B! _
the phone, but trust me, this part is critical. Have answers in mind for the questions:
& z( \: n* u+ k8 pWhat methods do you use to market offers?9 _5 c* P/ E% `% n
Do you already have a website you will be using?/ z8 h' A. o1 v3 o$ z( A9 f! I
How much is your advertising budget?/ n" u% p% R, F0 c
What other networks are you a member of?
) c8 }" k8 S' u) gWho are your affiliate managers at these networks?
& J3 b5 h$ |, z! X( ]4 F% Y; `Do you use social media (Facebook, twitter, etc.) to market offers?4 q v8 y, L/ _8 I9 H4 ]# R* O
How much traffic can you drive?+ Z4 m4 `; I3 P3 b' i- F
Do you have a personal recommendation from anyone who is already a member?0 x8 }; j9 }8 Z+ r5 n8 d: t% L6 }8 m
Once you provide satisfactory answers to these questions, the network will approve or deny your
! s/ [/ j1 F' k/ U' z9 kapplication. If you get denied, just keep applying or call someone on the phone and try again. Be& ^. _/ S' h. s: E' A
persistent. Also, getting a personal recommendation from someone who is already an active affiliate% N9 a, R! Q7 i% o/ }
for the network can be helpful.
) \: c: j$ f/ k3 V/ X8 i \& kTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate' u! A8 n6 s `+ a' w) M3 k
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network0 A0 L# Z4 {8 r2 C# J% d; q, v
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
2 E9 Z% S, e* z' @" H5 \people can open a lot of doors as far as networks are concerned.
$ z- I# H9 ?, G" `After You Join a CPA Network# G6 B. Y" A$ i* B% l) t0 w
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager/ e4 Z8 ^: i. ]( S2 T) h4 K1 Q
and make an attempt to get to know them a little bit.$ u8 o, r- v1 ?7 @
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
- ^! ~ D. j( m7 l& Eweight in gold. Start feeling them out from the start and try to get to know them. Once you get0 X% a+ l H4 i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 45 {4 M+ y8 x9 c) F6 A U
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
5 ?0 ~# a W% l, z8 u2 P2 xbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus. V- a5 X M/ @5 ~3 {6 F f
email.
% t8 p( N; j8 V" d2 G; \& cFor more helpful info about dealing with affiliate managers, check out:
" [1 [( b4 T& c, mhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/( c, y! ^7 }( U: b5 P
http://www.mrgreen.am/affiliate- ... iate-managers-want/
, |/ q/ Z( @* L8 z+ f3 ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5! j+ j2 v) O2 | ?' `. u
Set Up Web Hosting
3 m: _9 w# v% V& Z* Q9 E( [0 aGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
1 Z- q/ [8 x7 Q4 y; Y8 mabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
% ^- S2 _; @% R: U$ Vhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
! o8 T# a! h5 ?% ~; N3 nwhoever else is on the same server as you.
, A4 m A; {/ k7 [% ESpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
( x# e/ ^- `% Henough that the visitor can't close the window before your pop up is even shown. You have about 3
: _! }2 C M l2 W) h/ xseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
1 X$ \0 C1 F% \) L5 iTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
9 R) L4 {( {2 j. B& U( X) `. Hhouse full of roommates (hosting customers).' O3 {4 }! Y9 L# H% M, c
In shared hosting, this is like having roommates where everyone has no specific designated area inside
9 \; I; _" g, E; athe fridge where they are supposed to put their food. Everyone just jams their food in however it will
* J/ w, z% Y9 h4 ~) }7 z* Tfit.7 Z4 y, b5 `. A
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
- d! v; f) ^ M( S8 a8 }1 Hthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
; X! b6 Y, j! R; E$ qtheir food. Everyone else's food in the house has less space to take advantage of.5 z7 Y5 P6 `" L1 H
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
& _1 u0 B ~4 _, `" Aany type of hosting this is a bad thing, and especially while running PPV traffic.
+ T( N' `! s' \' ]In the case of a virtual private server (VPS), everyone in the house has their own designated space
A& I8 D7 c/ s$ i/ M+ jinside the fridge to put their food, and other roommates can't come into that space. The server is8 s$ V% h& H* |; D9 U! V
partitioned, so that each customer can only use a specific amount of resources at any given time.& Z1 B, ~9 b, g# m
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
3 r' R4 |" c6 X# ^* X, Q" |$ e; vbelong to you and no one else can use up those resources. This makes it possible to serve much more. @* y! g8 ]3 ?3 u, H3 Q
traffic, faster.* y) _9 N! v+ D0 C, r/ e
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.; G C6 E+ t6 A; l2 i
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
: `" o# T+ j3 Fhere:' Q0 u& O* H$ P$ B0 h8 F" r) `6 \( K
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
2 T+ x1 K0 S# b! }' M$ ~7 O' l/ KVPS&highlight=hosting5 Q: L" D! Y. G
Dedicated-Hosting-vs Shared-Hosting
7 l) F I# W* }* Khttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
7 j2 f, Y' e' C/ g3 c/ GHosting...Your-thoughts R6 h @5 J& k2 K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
+ l h5 S7 F9 Y7 b4 _; NHosting Providers for PPV
* m/ k+ U: B* N* {1 `! vBeyond Hosting0 G, }2 @' _' X# T/ Y; o/ @
http://beyondhosting.net/! n& Q9 U3 |) Z- z' K
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment' h3 P& B6 i) s
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when$ G' F$ W8 w* ~7 g. K) S
direct linking with PPV. Also, these guys provide great support.
9 `# U7 f1 Z8 G$ D( o; W: v6 uProsper202 Optimized Hosting
; ?7 f( m7 D) U. k T; e f* @5 p8 i( S0 khttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/. f, l2 Y4 u6 d- y( }" G) b8 [
CPVLab Optimized Hosting
; ~5 Q9 f5 i6 q: s# q! g; zhttp://beyondhosting.net/CPVLab-Hosting/
7 @! ~6 X" x+ zDomain Names for PPV
3 e6 E$ a z; b) \0 [2 DOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
$ A2 l+ Q% O8 M `# A( Cwhere you're going to host your tracking software and your landing pages if you decide to make them.
% z4 Z$ I% q y1 HOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
# E8 W& g0 v" _/ |& y9 Z/ Qbland one is fine to start with, to host both your landing pages and tracking software. The .com,
& q3 k. Z) V' S0 J; }.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a$ }; }' e" o8 E
term or build a whole website.
5 J* [; t6 I) jAfter you buy hosting, a domain and get those all attached to each other, the next step is to install9 t, y, A4 ^8 ^8 M8 G! W
tracking software on your domain. This is really important, because it is necessary to track your8 L9 t- Y* d- [0 w/ z! M* J3 n
conversions down to keyword level so that you can optimize your campaigns. Without proper3 a& W; Q# o# @+ k |: p/ e! @
tracking, it is impossible to know what is working and what isn't.
! [) ^: F# e% q5 |To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software& z% j6 P$ \: U4 ^
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
. G* M& C% Q8 h8 d9 R, hProsper202" o6 ^8 y8 a" m) c* M5 J6 ~
http://prosper.tracking202.com/apps/% P' @# M. j$ Z4 D
CPV Lab
. \* p1 w5 g# h4 Xhttp://cpvlab.com/4 N3 |# H0 g: a
CPVLab Help Videos
) J9 p% C& @/ g' D* Khttp://ppvlab.com/oweiw/oiurw/vdm.htm
# h, l* v4 F, w& S9 B9 E' w2 nAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an2 v9 D( a: w7 }- c; a
industry standard.8 N: |4 X {5 @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
1 Y, g- {" y, u+ ECPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from8 N* U: T$ m- V, z* F; e
good support if you have problems with your installation.
# F9 {7 Y6 j* p% C; ~& q/ \Tracking 202- `( P: Y1 |: P
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your8 Q8 O4 d7 q6 a8 } l6 w0 H, V
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user; Y2 W1 S) ^5 V1 T
area.0 _& j* e: P( x' S: M4 s/ g+ v
If you choose this option, keep in mind that your tracking software, one of the most important parts of( \( S& I- r+ j. A
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202) w& S/ X4 l) a
interface, and their hosting.
- d, \! A6 I! p5 ?# v8 BAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
* o$ U# j/ D: o$ b6 s7 Dand targets which you are bidding on. Leaving this up to chance in order to save money could# D0 [4 R0 ~5 V$ R9 c
potentially leave you open to huge risk if someone else caught on to what offer and keywords you M7 ~/ f$ p* d! }
were using.! j& o4 x) Y3 F) R, j
Choose An Offer& z; \1 K: c% C( q5 ?
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.% h) Q1 `* o! v# Z% }5 b! J' `
Lesson on Offer Selection
( o4 W0 }( \5 l' shttp://www.ppvplaybook.com/forum ... on-Selecting-Offers+ ^' q* z2 F. w! }8 G
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.( u& s5 O: Y/ R: R: e3 t
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
$ p$ f+ s" x9 U1 tLeadImpact as the traffic source.
# h- t8 x/ o7 ~% Q& R( g/ xNow the best way to learn how to put all of this together is to just get started. For some variation in
) I+ u' _/ B; h: K/ A$ _the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked. o; M+ V0 M: c
campaign.# `# }/ ]) j3 `* {+ t/ U3 a
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first' [# [; L1 P/ m3 @3 E9 \
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says ?! d/ A2 t8 Y" y+ X
that all traffic is accepted.# t8 c" c2 R6 D7 w, Q' O1 o3 g8 D
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.& |% ]% `$ p. C+ I4 ~! i
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
% N8 p2 y7 {" c" Mget creatives like banners or images specifically for the offer.1 p" F% Y0 i' k2 Q5 N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
' D% o/ ]5 x# P8 q* dBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
8 g0 v6 B4 z% }! m5 p4 ktrack my keywords. Without doing this, it isn't possible to see what's converting.
" d2 a, t! F3 }3 JIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:' }( ^* H9 J9 ?" L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9) L; N/ m U$ Z; A) G- V
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the) m/ ?9 _9 K. l& W9 j) M' v
bottom of the page:
! c% W1 `& t/ b+ ~Next, I have to cut and paste this pixel into my offer at Ads4Dough." w* I4 x7 ?3 p0 Z) k
Click on the offer → pixels → Add a new pixel and this comes up:
9 Q( L5 q6 _9 ^. E6 DMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
! Y; t! P! i' X) A0 Xfrom your software into the box that says 'Enter URL of image to load'.1 o0 E# t9 W G9 O+ ^' E9 K
Once you do this, it should look like this:6 c$ Z& O7 ` c6 ?+ A6 `) A3 q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
+ l/ {6 k9 C, XClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
) v& k$ O4 ^/ ~6 r. ]$ ~Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either. i3 h7 }3 s. ` p+ q5 m
Prosper or CPVLab.! l' H8 h _* l) ]
, o) w/ i" J$ d! p) q6 q |
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发表于 2012-12-27 18:47:17
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