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PPV GUIDE [PPV新手入门][28页]
2 m0 @& R! T# I' z* X详细的请下载电子书！: d) [; n* a. B% u0 R: C
7 n: F- C# L, \2 R4 r4 @) Z5 C6 v
7 I4 I# r2 Q7 d% ]6 v7 qNewbie Guide
8 R' c. j0 E' P+ `0 Q' ?+ e8 HPPVPlaybook.com. f0 k- n" F$ Q( ^
Tracy Shaffer
3 a9 a' p4 J- F- l# {# R c7 gDavid Ford
% I' m- M2 f) @. Z2 g* p1 _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
' K3 }: F" o3 B% W/ x% ]2 IGetting Your Mind Right to Start Affiliate Marketing; b* w" u! D0 ~8 e' g& c @% y
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an& |, B r# U0 ]3 q- M
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
+ t, b9 R: \% {0 v" |you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing4 X* A3 |4 C: u. s) y! e/ o$ r
with any success, these claims are laughable and far from the truth.
) L+ r' L0 h, q5 zAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash" s; [( E% Z$ o: W8 c
flow management. The main benefits are the low barrier to entry compared to other businesses, and
- h6 C# U3 O1 }# d- u" j X' Qthe ability for a marketer to be a one person shop and make an incredible amount of money with low8 U6 I; x( S1 f3 x
overhead.
& f) n7 k+ a% t7 B: Q$ {The winners in this business are the ones with persistence when nothing works, who know there's
, V4 P! [$ H4 \4 j% oplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
* J) l3 b& z( y% i, zThe cold hard reality is this: virtually everything in the space is changeable, what worked today can g4 |' f& [' g, ], w6 O. Q
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.2 c6 @. }5 X7 f
Most of these things happen suddenly and without warning, and they all contribute to the amazing0 O, _5 ]. o$ W/ `3 ]8 g& T6 Y
learning experience available to anyone with a few hundred bucks and the ability to open an4 k$ `$ x( t8 c1 a1 L8 ^# c9 u
advertising account.
4 F* P- u* b) Q( P) b3 SYour competitors are willing to work at this around the clock. This isn't a push button, instant business
9 ~, A! Y1 t3 v! ^ _1 e. |where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
9 g( r. d1 t {marketing has spent countless hours learning, trying new things, launching, tweaking, improving,% V+ h" _7 h0 H+ y! m# b6 N
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.% x, W5 j- r4 C) b# k
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you% ?1 y% D1 S" w( S8 E
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
; l" K7 L8 [0 Z. g8 Q) q7 Dstarted building.
+ V3 p @- y8 R9 h/ \8 P$ k FThings you need to get started:' g: }. ~( X( y# A# c ~
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)0 C2 s- I d: L1 E
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)9 \7 z: R) U' q% y- G8 P* } i
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)# z, O# H# w! k# M
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab). L; R' O, R6 l
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
- o5 Z9 _' h( o: R* P9 vwith PPV.0 k0 b3 N5 \7 ]* r
Basic Getting Started Definitions6 \$ Q W3 k* W$ V; ^
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
' \6 T* c) {' x# H$ F" e! Faffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
3 M6 f( M( p* V! T6 H# f, g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
/ J- F- J0 U7 W' atypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).$ h& m& w5 o2 N8 K I% C) M7 K
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate6 p; j' I6 H. v0 s6 C/ @; n
receives a commission on that product. An example would be the Amazon.com Associates program,: S1 R2 R. @4 C
Comission Junction or Clickbank.6 v4 t7 A. ]7 |
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes; }9 ~# N8 X: l4 C
an action like filling out a form, submitting their email address, signing up for a service or sometimes
# k' X" a0 T. Ebuying a product. An example would be Ads4Dough or Neverblue.
( F4 L H. N" U0 mAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's" s( z! I. b* ]! Z+ _8 O" i+ G, b
account, getting the affiliate approved for offers, bumping payouts and just about everything else, v0 j6 O& G2 P) n! R" G' P, ~
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
/ k# {+ L4 `9 h; x5 D1 Gright from the start can really help you.
6 Y. ?3 d1 o2 SPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
! P1 c+ \, F& v5 O2 v" kin pop-up form through downloadable software on the visitor's computer. The advertiser pays per2 X+ j: g. \0 `# z ^4 j" P! d" y
view, starting anywhere from .01 or .015.
& q$ w4 k0 I% J& ^0 H8 b) q$ KIn order to use this type of internet traffic, the affiliate can sign up with a number of different
4 h# v8 q# U6 \4 Q9 Fcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
; @! ?% {7 @+ F: @MediaTraffic, and AdOn Network.8 |* a! p. S" f$ F! ~* v8 |; h
Don't popups get blocked by pop blocker software?5 b: P( j& N' E3 k0 t5 t" H
No. Popups are served in a new browser window as if the visitor had opened the new window) J+ j+ ?) S0 L4 z* D+ M$ j E# H
themselves.
" S+ c6 x1 ~) A* ?. pHow many popups get served to the visitor?" j7 e2 p2 J! J+ \( _( Z9 J0 e
The number of popups served varies depending on the PPV network. Some pop more frequently
, g0 v1 l5 A" T6 E) w. [, f6 y(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by2 X$ { g P" b7 s6 Q
serving this kind of advertising, so they have to toe the line between keeping their software6 {" k' }/ K% t% d6 v
downloaded and still making a profit.4 X: j2 g) Z5 O! c: x
Isn't this type of software bad? Why would anyone keep it on their computer?# p! U- U6 u8 A& B, W5 y
No, this type of software doesn't harm the user's computer.: I& Y8 k( q9 g/ C. U! b3 n' A" v0 T
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
, _8 d$ ~" ]- l5 u1 Xtoolbars or videos to place the software on their computer. The visitor keeps the software in place so$ X3 ~% l6 a6 P# w& d- N) l
that they can continue to have access to the incentive.+ q, ~- t9 M4 L/ @& M# P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3: Y9 _4 v2 t& k/ e, V
How to Get Accepted into a CPA Network1 s# W6 v& I+ A/ _+ K
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place5 V5 \' l# v8 m! K& S* i
to start looking for networks is Offervault which lists offers and lets you compare payouts across# _# x6 X- e) _, v/ a! R
different networks.
8 Z7 C" n" `" t& i. Z$ tOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
+ I0 j: o& [9 ]# i/ \& Vapplication and be as specific as possible about your promotion methods. Usually some time after
- H) b5 ^. Q$ S: f, v! _. o+ _receiving your application, the company will call to interview you. The phone interview is a critical
/ x+ E; p( R/ N% n/ k$ G' epart of the application process, and most networks will deny your application outright if they can't get
# g; w0 K C8 l0 byou on the phone.
, P& s* b2 Z0 M7 [4 tOften, the person who does your phone interview will actually become your affiliate manager after& n% r" ]5 j( Z) O. p) |& Q6 U
you get accepted, so it's a good time to put your best food forward.: V5 N- D: ?& U1 ~8 y
You might not relish at the idea of someone grilling you about your internet marketing methods over
6 _: y6 _6 s5 s8 l4 Othe phone, but trust me, this part is critical. Have answers in mind for the questions:
* R( M9 ], m' v a, Z u* b7 wWhat methods do you use to market offers?
& x* i$ a$ Q: w5 f; J2 ZDo you already have a website you will be using?
- v2 g1 L2 A# t, o# @How much is your advertising budget?
$ B! u* s: N7 H0 I7 X) E. w! c2 f! |What other networks are you a member of?
C# R0 Q' K6 Z- C( A/ d& o- o3 sWho are your affiliate managers at these networks?
# D- f/ ^% v" W/ C+ |Do you use social media (Facebook, twitter, etc.) to market offers?
# w- [% H+ ~- Q$ lHow much traffic can you drive?" q2 V, `& r/ w* w4 \3 M+ t
Do you have a personal recommendation from anyone who is already a member?! d9 v& _6 k6 |& c, G- o7 s! k; M
Once you provide satisfactory answers to these questions, the network will approve or deny your
3 I0 v) ^2 W" V$ M% l# J4 qapplication. If you get denied, just keep applying or call someone on the phone and try again. Be4 X& |; M; V; n
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
# d. s" I) Q' L* h+ F. Lfor the network can be helpful.
1 R! m9 j0 O' X% V9 ^To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
/ P: k! S, W. F4 |% WSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network8 B Z* G) P4 E1 }/ Z
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know7 g9 _; I/ ?& G$ n5 L
people can open a lot of doors as far as networks are concerned.( [6 F( A( \% I4 I
After You Join a CPA Network
, g( K" H+ p: _9 t( M, bOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
: q" Q7 l, W) K) T0 U1 \2 tand make an attempt to get to know them a little bit.
9 ?8 _+ X$ T( `Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
. o" y! E0 y8 p/ Jweight in gold. Start feeling them out from the start and try to get to know them. Once you get( I9 [! j6 m7 Y2 r# z" e. w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
' k6 G$ E! I+ ]8 _/ qlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout7 C& |0 X/ Q7 G& H1 g( g ~: V, J
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
3 Y& C# S5 F! w' s h. Memail.
7 y; t4 O4 X# W/ h) r Q& _: WFor more helpful info about dealing with affiliate managers, check out:# Q% b$ z& R3 O" }* o
http://ppvplaybook.com/blog/musi ... -affiliate-manager/& j% S' c4 {( M2 c9 v$ j% A3 f. n
http://www.mrgreen.am/affiliate- ... iate-managers-want/, d/ J4 B' _% J) S6 ] b9 i0 ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 59 ]; y/ }1 i* M2 H2 f+ _+ I
Set Up Web Hosting
; R8 g8 r& L' `& i0 y0 G2 hGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
: o) F8 Z: m( c( s0 T) R- X! ?+ M& tabout internet hosting. In general, you get what you pay for with hosting. When you use a shared) h1 s! L' U5 T: `; `
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
, K% ] h/ L1 F$ n1 dwhoever else is on the same server as you.
+ C. B' l `$ e/ g% } ASpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
0 [7 f9 s( u* Penough that the visitor can't close the window before your pop up is even shown. You have about 38 s; @0 w' c, m, V$ S. _
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.: e- p l" g# b
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
+ ?4 k/ E& S* \$ F: |house full of roommates (hosting customers).
3 P- I' H; a3 D- H; s! J! t! fIn shared hosting, this is like having roommates where everyone has no specific designated area inside
. C4 j( D! N" O9 f& n# b- ]the fridge where they are supposed to put their food. Everyone just jams their food in however it will) g, k6 Q/ `# Y5 R3 y
fit.
8 }7 Q+ l( ^3 y7 P' A; V/ iSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
6 v5 y, l& Q6 B- z/ D+ bthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
7 C" Q, D1 R9 qtheir food. Everyone else's food in the house has less space to take advantage of.9 p- D W" I5 J
If you have less server resources to take advantage of, your ability to serve popups will slow down. For4 I( s5 f" G4 i+ B$ {' ^% ?
any type of hosting this is a bad thing, and especially while running PPV traffic.5 K5 h2 R* D& b$ e! i
In the case of a virtual private server (VPS), everyone in the house has their own designated space
5 L5 F5 W* L) b& b8 Finside the fridge to put their food, and other roommates can't come into that space. The server is
4 E" {' S4 S( e! {7 \# D" ^partitioned, so that each customer can only use a specific amount of resources at any given time.% O& }2 k6 i4 U# e5 Q+ \
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
0 P/ ~8 ^# H1 K% b1 fbelong to you and no one else can use up those resources. This makes it possible to serve much more# o' m7 i- ` C0 C; n% P
traffic, faster.6 j5 g1 d: x& Y& j; b4 k
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
& W k8 u5 ~* c9 ~% yAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is9 `' L& ]9 c# V8 k5 n
here:
- t6 Z2 V% e8 \* Khttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-5 `8 r6 m3 \7 c- I& \
VPS&highlight=hosting
, d; W$ @$ W/ p/ X* @% |Dedicated-Hosting-vs Shared-Hosting9 S; R" p1 Y; y; s2 V# r$ d
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-5 v6 ~# o, C. x6 E& K" U& F4 `
Hosting...Your-thoughts/ n7 h9 D% X% ~! x8 M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
& i6 ]# X- v+ A' |Hosting Providers for PPV
' f* R% L. S8 WBeyond Hosting# C) ?. O. {3 \! j8 r5 b
http://beyondhosting.net/. H! ?9 \* p: i- S& z. ]* R0 ]0 E
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
! a: |& @6 j; Lreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
% n Y# \! C: U# Vdirect linking with PPV. Also, these guys provide great support.) B6 ~+ F2 E. d% ~, v" e
Prosper202 Optimized Hosting, u$ X D8 ~ G+ Y
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/- R; \, I+ ~$ i) W
CPVLab Optimized Hosting/ X$ b/ _3 L2 E/ Q" U. J/ q
http://beyondhosting.net/CPVLab-Hosting/: d9 G% i ^4 _3 p* _# {2 X3 q$ H
Domain Names for PPV, V4 O1 F6 U# i- u8 v
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is. F' M4 R( j- l# ^4 I
where you're going to host your tracking software and your landing pages if you decide to make them.
4 o X1 O0 u8 C$ d5 _+ COftentimes people wonder if they should have a specific domain name or a generic one. One generic,; ]- j0 u- A: F5 L
bland one is fine to start with, to host both your landing pages and tracking software. The .com,- x* c8 W% Z0 d" Y: ]/ ?, B) A8 }/ I
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a3 n) V" G: B4 c9 p
term or build a whole website.- T/ }/ i% F4 S' l# x: _1 S! r
After you buy hosting, a domain and get those all attached to each other, the next step is to install }3 @- Y6 F2 P' x o
tracking software on your domain. This is really important, because it is necessary to track your
" x. e: i3 o- p$ W& Fconversions down to keyword level so that you can optimize your campaigns. Without proper m4 b6 q' m) k( O
tracking, it is impossible to know what is working and what isn't.) o4 \; p# U9 y8 I; G( y" `' p
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
9 {6 [) }; J; @3 R+ b6 Bis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.( r. r" i' u2 R& m- i) W
Prosper202
8 S$ V2 c7 F& uhttp://prosper.tracking202.com/apps/
7 h! l! d1 H1 j: C" ECPV Lab! Q8 J. e4 u9 N# V9 V
http://cpvlab.com/
/ e9 c; p5 W" f" FCPVLab Help Videos8 c2 i9 f. O. j2 o; \
http://ppvlab.com/oweiw/oiurw/vdm.htm" B) Q/ O. `0 J7 v# f( G
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
- a+ e8 F; M1 f: h; Cindustry standard.
& ]9 s0 S3 j Y" Z) s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7 n! G6 o$ v( ~! i1 W8 M
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
0 F1 t0 y0 E$ zgood support if you have problems with your installation.
5 ]! u6 _1 H3 B( E! vTracking 202! C/ c4 v0 J, U( L0 n
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
' h7 ]4 }" Z0 U6 C& H' Fcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user3 A0 V& @! n. i# M1 S$ O5 h
area.
9 s0 l2 j5 @ p9 a7 [8 K8 `If you choose this option, keep in mind that your tracking software, one of the most important parts of
% W" ~4 M' q4 _& A& @your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
* y: n) Y7 P" E4 ]: Ginterface, and their hosting.% L- x/ E$ `! w) a3 ?' t0 ^
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
7 b+ Y+ d% m2 M# \: `/ yand targets which you are bidding on. Leaving this up to chance in order to save money could
' W9 z5 D* E$ |; { ?" |; z" hpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
% y. X4 g6 v4 P* b4 p, N: r. ~were using.& x2 P/ ~$ g' E% L6 R6 x+ }
Choose An Offer7 b8 @4 Y( a1 W# s; N7 u O$ m, x
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
# P8 V5 D5 L- `" Q( dLesson on Offer Selection
2 {& J" X8 e4 q7 b a" [4 C+ }http://www.ppvplaybook.com/forum ... on-Selecting-Offers! g* W5 ?! Q- _9 t/ c; o% @
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.# o3 i. O6 ~/ n- H4 g
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
1 }/ V0 M' M9 x8 U6 S( JLeadImpact as the traffic source.
* P) T1 u" K4 h- YNow the best way to learn how to put all of this together is to just get started. For some variation in
4 O. x" \2 w! i) g! K" s; A" V7 _the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
7 w; A1 q2 n: Y9 h4 P$ Z( E8 qcampaign.
/ l( ^- g7 p9 X% \/ k. E- JWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first4 D% R; o+ q. j, q7 W5 A
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says( X9 @! @4 R6 A7 |# y. U) ?
that all traffic is accepted.& Y5 L0 Y9 |2 n# v0 Y
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
# o: T2 h% B3 W( d' X0 N" O! {' y5 z! hThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can- L f% z; s% Z$ Z$ z! N
get creatives like banners or images specifically for the offer.6 g( a! d" ?! |2 _( G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
* D6 Y# C. V3 i4 b2 GBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can: w0 z! ?1 K+ c. H: t c
track my keywords. Without doing this, it isn't possible to see what's converting., h6 }/ Q% V; o0 i# u& h4 U! F2 W
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
7 y8 d! o+ j F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
3 f2 T$ I y6 n" E8 [In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the. C' z* M, ~. X) h! w6 I
bottom of the page:
0 T" s7 S; f1 m9 w% W% @Next, I have to cut and paste this pixel into my offer at Ads4Dough., e3 z' u, N1 f& X' l
Click on the offer → pixels → Add a new pixel and this comes up:
" F0 D5 R* x/ e4 `3 A. pMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
, }* e5 j+ W9 w4 l$ B+ f& }4 Wfrom your software into the box that says 'Enter URL of image to load'.
! i8 | g% ~3 H4 MOnce you do this, it should look like this:( |. ~7 ]& X: ^1 C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10* c5 {1 ^+ t0 _& U
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:8 }! [% T9 b: c% [+ E1 r+ S
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
/ p0 Y0 O' Z/ s6 i" XProsper or CPVLab." j- U3 v1 @% P3 \6 y
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发表于 2012-12-27 18:47:17
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