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PPV GUIDE [PPV新手入门][28页]- U3 \$ S5 [9 g
详细的请下载电子书！
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- {5 |5 \5 y$ c6 Q( G- s- G% b- t+ ^: J5 t& U1 U
Newbie Guide
, Y# i2 B: `0 U$ J/ M# VPPVPlaybook.com! [( p# s- l L6 a* Z: d
Tracy Shaffer" |+ T# w% N! Z n! w
David Ford) w. L! {. \6 h2 m: S; U+ z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
1 m6 k( Z0 o3 Y7 Y& S: vGetting Your Mind Right to Start Affiliate Marketing4 ~" r, B" W/ t1 b! f( R7 P
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an: U. c2 S$ B3 W; H6 i! h
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where- @' r3 R' N0 T% |, m' P
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
* ^9 D9 Q; ^. |3 W7 k4 t3 ^" \with any success, these claims are laughable and far from the truth.# B5 |, s+ r# Q& g( q. x
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
, H& m/ Q4 [, K2 z# x, tflow management. The main benefits are the low barrier to entry compared to other businesses, and
" a% G3 Z; _( [- D1 Y. Zthe ability for a marketer to be a one person shop and make an incredible amount of money with low1 O O) |& O3 {
overhead.5 f$ \8 K" R: H
The winners in this business are the ones with persistence when nothing works, who know there's2 `5 B% a% I% S- h
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns. _8 r3 Q, I4 j# o: S+ L; j1 L9 X+ P
The cold hard reality is this: virtually everything in the space is changeable, what worked today can4 S3 Q5 Q: v- w1 e- h' n
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
- C, S6 P" J. z! s M' VMost of these things happen suddenly and without warning, and they all contribute to the amazing1 d" Q" l X; I% a
learning experience available to anyone with a few hundred bucks and the ability to open an& G4 Q/ O' W$ Y( |/ l5 r2 p8 g! H# j; S
advertising account.
4 e* p% D# e: C- Z6 n1 A1 g* KYour competitors are willing to work at this around the clock. This isn't a push button, instant business
! O+ o# e+ O5 t+ l/ H. R# dwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
" w! h4 m$ @/ @8 f) fmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,' a, t+ ^* t" d& M
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
o+ j! n3 n' V4 |( Z: Q: cWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you* P4 H2 p* }0 x3 ~: Z2 R
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
' m6 y9 C: ~4 X$ O kstarted building.# i8 V; ~+ o: _( [
Things you need to get started:; R! V6 z# C; ?! W/ p% M
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
9 ~4 f2 X2 \0 v5 M& ~$ ?) e. i2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)4 J& ]- B% d) O8 Z( U+ }
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
8 w, o7 K$ q- P F/ H4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
- @" S) r# k' ~This guide describes from start to finish, how to get started in affiliate marketing by running traffic
3 L" R1 A( f% ]# n5 A) vwith PPV.# D* K% _7 \# X" Z
Basic Getting Started Definitions* ^ w- f3 c* ~
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
$ Y, U4 q! Q1 N m( _5 |affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
* e/ H7 G) k1 A c2 X! W! I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
7 T' n$ ~/ k) P @* v6 btypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
/ d5 Z) X: H* _; C. c% v y# zCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate- ~! {+ Q$ G4 t; ^3 Y9 m
receives a commission on that product. An example would be the Amazon.com Associates program,0 i% \1 m/ Z A. e& \ k. X4 e
Comission Junction or Clickbank.
V4 ~- c. m9 v# Q9 Q2 {4 R! K8 P+ _Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
3 x0 z2 |' m s" } I9 zan action like filling out a form, submitting their email address, signing up for a service or sometimes# s1 H; k7 w) |( Z
buying a product. An example would be Ads4Dough or Neverblue.
4 ~+ L7 Z& m; k; TAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's% k* s5 p0 j4 g2 s, Z6 a: \/ u
account, getting the affiliate approved for offers, bumping payouts and just about everything else
9 A2 s+ q* a7 rrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager* C* v# H9 s% U, A9 Q# t! w
right from the start can really help you.
3 C/ X$ Y- y' u; a% [- N+ r( ^PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
# o- ?" ^$ s0 I( k8 jin pop-up form through downloadable software on the visitor's computer. The advertiser pays per+ G+ v6 y" ], n# m$ ^6 u3 t1 t! C2 d
view, starting anywhere from .01 or .015.4 w. R* ~7 [8 M* _% d& a
In order to use this type of internet traffic, the affiliate can sign up with a number of different
' H6 m( j: t) O% xcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,& h0 S! |! k; N j& q. v3 Z$ r8 s q. B
MediaTraffic, and AdOn Network.
+ s6 j& |, T9 DDon't popups get blocked by pop blocker software?
+ {) N% y! ?( I* eNo. Popups are served in a new browser window as if the visitor had opened the new window' U/ I* J J1 l" M4 v6 ~/ Y) Z
themselves.
5 w8 {* ]/ N [! v3 i' \How many popups get served to the visitor?
9 g! g- w' O/ W( g- |! o: `The number of popups served varies depending on the PPV network. Some pop more frequently) b% x1 @2 Z( }
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by- C5 M6 b2 d; N
serving this kind of advertising, so they have to toe the line between keeping their software/ L. b) O# ^$ ?
downloaded and still making a profit.' R7 |0 |# t- Y# L, J: ^$ o
Isn't this type of software bad? Why would anyone keep it on their computer?
: W% [$ J' a9 f3 F8 L3 k8 ZNo, this type of software doesn't harm the user's computer.
/ {7 v6 R" {/ w: a% GCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
1 a* H* ?- m6 S" a3 W- ]toolbars or videos to place the software on their computer. The visitor keeps the software in place so" d$ E' ?! l! T
that they can continue to have access to the incentive.
, V! O5 b' ?3 G' ?3 F5 ~- G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3& @4 f5 v1 Z3 I g" `
How to Get Accepted into a CPA Network
6 {( ?) T* r. \2 ]$ @In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
, p* h0 V! A) \1 jto start looking for networks is Offervault which lists offers and lets you compare payouts across
! D# Y2 {7 \0 U& _: T. Gdifferent networks.
/ Q ^ R1 U) Y* cOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
& s9 W, s" O/ C7 P" papplication and be as specific as possible about your promotion methods. Usually some time after
7 i# p; @7 t9 }7 X. ^! W/ U1 z) qreceiving your application, the company will call to interview you. The phone interview is a critical
. N- m. |0 d0 l# Mpart of the application process, and most networks will deny your application outright if they can't get3 a2 Q1 g# X" y2 ]0 q" A4 }
you on the phone.$ c% A, Z& G p z% |5 K
Often, the person who does your phone interview will actually become your affiliate manager after0 N }( b( Q n6 _& n( }
you get accepted, so it's a good time to put your best food forward.( c0 d5 U# Q+ ?1 l3 ?
You might not relish at the idea of someone grilling you about your internet marketing methods over9 y! L. `& R+ o
the phone, but trust me, this part is critical. Have answers in mind for the questions:. z2 {+ |8 I$ u
What methods do you use to market offers?& E- p: R( {5 A# j! I
Do you already have a website you will be using?
! d* R1 e! h5 W, `; S" L ~How much is your advertising budget?1 \) |2 N, F& y6 `, g
What other networks are you a member of?
1 N d: I2 M# d. l4 QWho are your affiliate managers at these networks?0 a* ]# e( e: ~' G% R1 W
Do you use social media (Facebook, twitter, etc.) to market offers?" H# i e$ W4 q d& B; U
How much traffic can you drive?
# V/ b7 ]0 y$ [& }3 A1 s$ {Do you have a personal recommendation from anyone who is already a member?) G7 |3 |3 ^1 f6 [2 r: }, F4 P
Once you provide satisfactory answers to these questions, the network will approve or deny your
3 D- g! h( Q% Z Z bapplication. If you get denied, just keep applying or call someone on the phone and try again. Be: w3 J, S$ n1 ]$ A8 d! J( d
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
1 D/ b& L" J" W2 mfor the network can be helpful.4 v- t7 a" Z# I+ O% D: B
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
4 W. a/ \+ D. `0 pSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network/ l( D; Q; }; h* _5 _0 T! X
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
6 F: Y5 g. i, Z A, n7 Qpeople can open a lot of doors as far as networks are concerned.- C% Q+ R: d* I" ] z# y1 U
After You Join a CPA Network
/ w+ v& a% V8 P) nOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
% h2 B$ q7 s& w2 u" g# O1 }% }7 ~( tand make an attempt to get to know them a little bit.: |4 T- k( P' J! H4 c- @
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
. I1 Y5 B7 U! i9 Vweight in gold. Start feeling them out from the start and try to get to know them. Once you get3 _7 M7 m) b ] q$ f% i$ `' g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 46 s( _( s9 t$ i
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
! s. q( m, j: m5 o% {& D# l. W* f( Gbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus2 ]( q8 A& F4 q
email.
% B! Z4 K9 f B* kFor more helpful info about dealing with affiliate managers, check out:3 u6 |" |; x0 k; }1 u0 E7 ]
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
9 P( L5 z, \3 X3 d s7 ghttp://www.mrgreen.am/affiliate- ... iate-managers-want/
F" J/ g6 q4 L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5! M. k& h& _1 s6 K
Set Up Web Hosting7 s# h0 B/ e C& e" d) X$ \& }
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said3 L! x1 ^& u9 w* N# S K* o" R
about internet hosting. In general, you get what you pay for with hosting. When you use a shared! g( x, H8 E: e% w J
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with' m8 G1 ^& {2 B7 }; P
whoever else is on the same server as you.8 Y2 l5 b6 g, W1 k
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
( }+ G; Q' I* R! M" Yenough that the visitor can't close the window before your pop up is even shown. You have about 3% D5 d& z' P/ X$ [. c# Y& P
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
+ \# |9 K, w# O3 L; d7 mTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a4 ]$ _4 Y$ A& P c
house full of roommates (hosting customers).
7 }4 l3 P1 n/ X! P0 S9 WIn shared hosting, this is like having roommates where everyone has no specific designated area inside3 j1 a& `' ~0 A( F& ^ B
the fridge where they are supposed to put their food. Everyone just jams their food in however it will0 s0 t1 q. w0 x5 O
fit.
P9 M- n7 i* x( m0 d: i$ U! }9 I# r( tSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
. s! _, Z% r9 L) ^* e: Pthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
1 K* D7 {! ~; T& B, l& D8 ctheir food. Everyone else's food in the house has less space to take advantage of.: d2 d, h) T- L$ ^/ Z+ J
If you have less server resources to take advantage of, your ability to serve popups will slow down. For# c+ y @/ }" P* d+ v: B3 X. z
any type of hosting this is a bad thing, and especially while running PPV traffic.8 ]: }- Q6 a% C$ H# p2 t! q
In the case of a virtual private server (VPS), everyone in the house has their own designated space
1 N" P2 V6 U9 N! M4 E) yinside the fridge to put their food, and other roommates can't come into that space. The server is3 w& C6 q" V; r& O6 z2 o
partitioned, so that each customer can only use a specific amount of resources at any given time.
4 {6 r+ ^9 U: C- Q! C% z9 lA dedicated server would be like having the whole fridge to yourself. All of the server's resources; t3 ^; ^3 t; s1 b0 b
belong to you and no one else can use up those resources. This makes it possible to serve much more
, F3 G" D0 j. Y- rtraffic, faster.
- S* l1 ~& J5 k. b' L% w; cAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
; {5 \$ r2 ~! c5 A) o) f- eAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is# G* ^$ O6 t E- p5 C( O' t
here:2 b1 V+ B6 ^8 z X+ c2 W
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
3 ?" P$ h1 H+ P% H) ZVPS&highlight=hosting! N$ R! s* L( m
Dedicated-Hosting-vs Shared-Hosting8 ?) ?" A* b% P: E7 ~7 H
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-6 y. I6 K! b7 J4 V' ^
Hosting...Your-thoughts+ G y# ^4 ^1 i2 Y. \; l7 v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6" ^, _( @+ e( Q/ h- E
Hosting Providers for PPV
+ V! {& \* v& d0 {' f+ FBeyond Hosting
4 N9 A' i& v8 [8 [9 Vhttp://beyondhosting.net/3 P! ?8 a9 n5 U ]; a
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment7 d7 l& m4 S9 L4 p9 P2 i) Y
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
k# q* Z9 J/ p i( gdirect linking with PPV. Also, these guys provide great support.6 S7 G% Q1 _/ p
Prosper202 Optimized Hosting& a+ I& s. H" O
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
0 t" ~) K) z9 Z7 F" D$ nCPVLab Optimized Hosting
7 w; I- i, _) C$ s; c0 Jhttp://beyondhosting.net/CPVLab-Hosting/
) a/ u1 Q4 q5 X# y& F9 t3 FDomain Names for PPV
8 m/ ]3 N% x% x+ [4 n" } z( c' MOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
; J7 K4 Y# a* ]where you're going to host your tracking software and your landing pages if you decide to make them.
" q/ m$ U! X- O' e% J" `Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,+ L' ^/ |1 Q' e4 e" r
bland one is fine to start with, to host both your landing pages and tracking software. The .com,9 i: w6 S- \- q) y
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a& V9 ^ Y. f( _
term or build a whole website.
$ S+ K4 a3 P7 o! L3 ?' cAfter you buy hosting, a domain and get those all attached to each other, the next step is to install ^% ^3 z% I# A. X3 E3 v
tracking software on your domain. This is really important, because it is necessary to track your
( }) r0 x4 b0 @+ u( R$ |conversions down to keyword level so that you can optimize your campaigns. Without proper9 {* @7 [' T! |6 Z% F, ?
tracking, it is impossible to know what is working and what isn't.; j) }( s2 p3 r$ P" L7 k5 ~* V
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
* \ L* I, T9 O7 zis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.0 e+ E* j9 `. Z4 g: R4 D
Prosper202
& Z, x1 d$ J O6 P3 zhttp://prosper.tracking202.com/apps/
+ ?0 p& w. f* o& G5 ~, p0 XCPV Lab
8 y/ A- g+ Y5 |6 K6 J% e& _* bhttp://cpvlab.com/. Z: H9 a0 g7 V
CPVLab Help Videos' L1 \; \% D1 E/ r4 E* r+ N$ z8 X
http://ppvlab.com/oweiw/oiurw/vdm.htm
& o7 o k. D' Z0 S7 KAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
" T+ ~! U8 t+ J* T1 i1 Xindustry standard.* E0 ]& Z1 E* N- S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
6 h0 E3 {* v; N5 V6 tCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from _$ P2 {9 z6 o" w( g& f6 S' [
good support if you have problems with your installation.
: Q' P! K3 z. uTracking 202
% C6 b) L/ y: F# w5 N2 n/ TTracking 202 is the hosted version of Prosper202. You can create a free account and then build your/ I8 b$ F, ?* v0 g6 A( t; L
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
# x: t8 ~5 I7 [& e' parea.
: {9 @: o+ Z% c Y/ BIf you choose this option, keep in mind that your tracking software, one of the most important parts of) y0 e" e7 P+ \ [! h E# x
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202; K8 z* ^" e7 h) q @( o' z
interface, and their hosting.
+ f8 d* Y0 N% Y- @Also, your tracking software reveals the most critical part of your campaigns- the converting keywords) J1 A. s0 \" J; o4 H
and targets which you are bidding on. Leaving this up to chance in order to save money could% j8 g2 u. g% H/ t* A
potentially leave you open to huge risk if someone else caught on to what offer and keywords you6 f) q6 [' l4 b: H6 l6 e6 Y8 J+ C
were using.% S2 W4 C- M$ D" R E8 I2 s
Choose An Offer
! \- b; J8 l8 n# ?% xNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
& K# y' u) F7 K; KLesson on Offer Selection6 ^) }. v+ q" Q; L+ i1 f! S
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
, u$ t, j* y3 x+ C% |# sIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.6 E) H, K# f0 f
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using$ ?6 `$ j. [# h6 N) V! W% Z1 A
LeadImpact as the traffic source.8 W! J( d3 F! g8 Q9 D
Now the best way to learn how to put all of this together is to just get started. For some variation in
1 T, S S) a5 P6 |4 i/ W$ T. wthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
8 @, J6 R' X* kcampaign.
# E1 j' j$ o' {+ AWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first3 q; B/ \' [& A/ L/ v1 n
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
* l4 q; C. j, Y4 }9 ^that all traffic is accepted.
O6 v8 X: S; SFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.6 a7 T! O9 i$ \4 F# _; E
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
6 [0 B+ W1 p2 l }get creatives like banners or images specifically for the offer.
( V) w' u" D- b" w8 x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
; b' P7 r- O, B2 b5 uBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can: g8 d% F! E! K: h. b2 v, g; p; K8 N# x
track my keywords. Without doing this, it isn't possible to see what's converting.4 \. f) O0 A6 r2 m. V7 P$ m" o. K( c7 B
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:& c3 W8 |$ X; a# R! {& b! u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
$ S/ r( x4 z- ^+ |/ t( L6 FIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
0 n1 H1 F; O: n/ s7 i( zbottom of the page:" }; E5 l0 ~/ E
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
' y: l; \) S( R5 y3 J x. q9 G3 IClick on the offer → pixels → Add a new pixel and this comes up:% w5 {" ^/ w+ k
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
' ~+ A) z a1 Z2 ^8 Tfrom your software into the box that says 'Enter URL of image to load'.
, H6 J$ P4 @4 o1 r" S' z2 A/ p* DOnce you do this, it should look like this:" Q8 b! x+ e5 x @0 q+ e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10( z$ k% X' K% \7 A9 k
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
# e+ u3 ?" h2 @3 X5 j* a1 I$ tNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either8 r- D }! w# ?; ~1 b% ~
Prosper or CPVLab.! u% X- p$ J' e9 j- W2 I
2 @" l. d1 l9 |; Q4 v! } |
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发表于 2012-12-27 18:47:17
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