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PPV GUIDE [PPV新手入门][28页]
; T9 c1 k- L; I1 l" F详细的请下载电子书！
, M8 N4 H, [, ]6 v6 X8 ?( m2 j% a% H2 T; p1 O' J
, f5 @4 c4 M4 INewbie Guide
- h1 Z" x; H. Y. O/ L vPPVPlaybook.com
! N0 w! E* T+ K" q# t: U: O( YTracy Shaffer
: t: |' h( M* ?: F3 BDavid Ford& n/ f) i7 Q% ?( N- J6 c: L( t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1 S( v. }: @- I3 M7 N
Getting Your Mind Right to Start Affiliate Marketing
8 }# [ o* v4 T, i8 F* X$ {6 @1 rThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
( j! }4 d+ }0 ?( J* s/ w4 `2 |ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
8 V! r. k# R/ H3 ?- o' ?8 l! _5 Myou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing3 q! M3 P( E, r5 Q6 X
with any success, these claims are laughable and far from the truth.4 m' n. @ f, r9 E
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
& @. j0 X4 N* l, Cflow management. The main benefits are the low barrier to entry compared to other businesses, and
/ d3 R" i! B4 n0 x$ k- B! Cthe ability for a marketer to be a one person shop and make an incredible amount of money with low- M4 L: i: t3 a% z) }
overhead.: q* Q% b" A# x# f- ^% @9 a6 X
The winners in this business are the ones with persistence when nothing works, who know there's
5 @1 J' q( a0 T* ]' h. Tplenty of money to be made and just keep at it, who can fail over and over and still build campaigns." P/ p! ?) f) L/ J
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
8 ]- B: A+ A- m; @' C- ~stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
7 H( p1 ?, g P6 qMost of these things happen suddenly and without warning, and they all contribute to the amazing
" G( @- f7 [) n- u( q5 `learning experience available to anyone with a few hundred bucks and the ability to open an4 p4 S t$ q6 h) O
advertising account.
. D" Z! b2 |; t4 M# N2 C# v6 q GYour competitors are willing to work at this around the clock. This isn't a push button, instant business6 B: X$ W* K. w3 k0 X9 H
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet/ e& ]* I. S6 R! m
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
# w k1 y+ r5 i Y4 J4 U- t; k+ F6 Ytrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
B6 F4 f, v E; SWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
+ T* _ @; v1 m& xstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
" ~3 P! W! E/ d2 Y/ rstarted building.
& }$ Q, O. |5 G5 X2 cThings you need to get started:+ }# W/ u# \0 \
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
# `) T. r* `, Q2 g# [) `9 K2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
. n& W* w8 H2 P0 B. D+ M; b+ B3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)+ Y; R( g8 q6 {' _0 h
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
, S [4 Y, p( T# l4 ~% ~This guide describes from start to finish, how to get started in affiliate marketing by running traffic
2 X! e3 \9 I; A- Zwith PPV.
4 i) X+ k: g) q# C7 {8 B9 N% ]2 I M+ BBasic Getting Started Definitions) D) G* d d3 |( ~6 y/ J5 i0 ^
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more1 ^9 b: e1 Z% [0 U& f2 q5 l- D( @/ _
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main, n$ Q' ~/ D1 J0 ]" ]" ~9 b% A! N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2: J/ j/ F+ ^! L
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
/ b' q& g$ Q7 P' B8 d. s) x( JCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
6 b1 h+ c. g9 J3 E* |& e/ F1 ereceives a commission on that product. An example would be the Amazon.com Associates program,+ y- i4 ^' N( f7 R. x: L7 Q
Comission Junction or Clickbank.% t0 j1 y( E. ~7 z' h7 ?
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
! e% m& F; v% D M( D' z9 Uan action like filling out a form, submitting their email address, signing up for a service or sometimes
: v! t, g4 p7 X" Gbuying a product. An example would be Ads4Dough or Neverblue.
5 g& h7 w7 A# S5 ^& C+ x" ~+ PAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
: a2 A: f$ z/ G* o4 J: baccount, getting the affiliate approved for offers, bumping payouts and just about everything else
/ q1 N0 F1 M3 U' \' N1 Krelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
' z; H* }8 Q5 o* M% a1 @right from the start can really help you.
, b. w# T# [: @PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
# U" h, n: w; u! m( Bin pop-up form through downloadable software on the visitor's computer. The advertiser pays per) R; ]" C% E* v/ p8 d
view, starting anywhere from .01 or .015.
4 W! g5 Z4 h) B7 g( @In order to use this type of internet traffic, the affiliate can sign up with a number of different
/ u4 F0 b& {7 n" qcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
3 ]) c) ?: n V- H9 {$ QMediaTraffic, and AdOn Network.% e. @9 r4 S- T* c0 n5 Q
Don't popups get blocked by pop blocker software?
3 f0 a( a) }+ Y' o& X, Z4 `* {+ SNo. Popups are served in a new browser window as if the visitor had opened the new window
( b. q& R! S3 W' c( Vthemselves.
+ \6 i E, w& p5 AHow many popups get served to the visitor?- b- _4 V; |; o5 G
The number of popups served varies depending on the PPV network. Some pop more frequently
) b, P8 H8 W0 [(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by/ e7 k/ Z' G3 v
serving this kind of advertising, so they have to toe the line between keeping their software# E2 H7 P0 B! G$ u- U9 V3 }- i
downloaded and still making a profit.! ?2 y0 @2 Y T/ n1 H
Isn't this type of software bad? Why would anyone keep it on their computer?
0 ~6 v u' s& y; U# h6 `. J4 yNo, this type of software doesn't harm the user's computer.
x2 f- m0 `9 I, h* uCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
y) `2 c. z8 ^! ^0 D/ gtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
' c4 p; }* u: D9 |3 r5 kthat they can continue to have access to the incentive.# x9 ?4 I% m! \' L9 F, n/ k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3% c% s5 U+ E% q" w& k% b
How to Get Accepted into a CPA Network* f3 l9 N% j* K- y" q2 C
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place# f; f. R1 F! ~2 j
to start looking for networks is Offervault which lists offers and lets you compare payouts across' ~2 t' ~" V9 x4 T$ H) U
different networks.4 k$ y) A& g' R, m% N
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
. @6 V4 A' I( l' g* @8 papplication and be as specific as possible about your promotion methods. Usually some time after
4 Z* `# H2 `4 P) _; F1 G; dreceiving your application, the company will call to interview you. The phone interview is a critical0 T, V) Q. O7 |
part of the application process, and most networks will deny your application outright if they can't get
8 b" l7 c, r' W3 c- zyou on the phone.* c! e0 y# x3 M: n+ L, \# f
Often, the person who does your phone interview will actually become your affiliate manager after
' _/ R# [, L4 C4 x5 V6 Zyou get accepted, so it's a good time to put your best food forward.
6 n( s0 C1 n8 A/ N3 @/ h0 q3 A$ b1 W/ RYou might not relish at the idea of someone grilling you about your internet marketing methods over4 f, B4 O5 T8 e& ?
the phone, but trust me, this part is critical. Have answers in mind for the questions:
% e; Q. r. I' [7 p9 sWhat methods do you use to market offers?4 m; J4 K7 z! @& p# m# H
Do you already have a website you will be using?$ {) W- C1 w/ ]2 t& u' h1 T/ U
How much is your advertising budget?, F: l% T. E+ G- q# @$ e: T p
What other networks are you a member of?
/ r. z) V! h7 y- ]9 C1 h9 @: {* ?Who are your affiliate managers at these networks?8 a4 V8 q( H9 @% ^$ {( _
Do you use social media (Facebook, twitter, etc.) to market offers?) F5 W; r o( R
How much traffic can you drive?* O1 v9 L3 s1 Z' j
Do you have a personal recommendation from anyone who is already a member?
- w% q8 g# r4 O8 X% T: y; e, j1 f yOnce you provide satisfactory answers to these questions, the network will approve or deny your8 H% q' P' W- G: m5 F, Y3 H
application. If you get denied, just keep applying or call someone on the phone and try again. Be
( k2 `! ]2 n- f% ~( x* upersistent. Also, getting a personal recommendation from someone who is already an active affiliate
4 [2 m6 B8 T& }7 H Yfor the network can be helpful.$ v' @: O# k: H% E' J- g: f
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate, s K- @! j7 [: J$ z1 P" a
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
$ N: i6 G1 C E Downers are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
3 ]0 Y1 ]- X3 Y; dpeople can open a lot of doors as far as networks are concerned.
& s/ P9 J* M ~0 J9 }! qAfter You Join a CPA Network
/ z' L% X( U+ A2 H6 bOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
/ g# D3 s; w" f# _4 ]* |and make an attempt to get to know them a little bit.
' T/ d" K. [' i! q& Q+ K2 F; QFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
4 ?2 R% v h7 [weight in gold. Start feeling them out from the start and try to get to know them. Once you get
# D! D/ Q6 Y9 T: B! G4 t) w2 P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4/ ]6 I# x: M# n5 r5 p+ {- M9 T _# [
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
) e v3 t {$ R5 j; p9 S Lbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
, i' E( O9 u! Y8 n2 a& Pemail.5 ^& d% {6 u3 S/ N7 ], E
For more helpful info about dealing with affiliate managers, check out:
3 |8 N5 l3 y% `2 b6 bhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/. n- v4 V& a4 c' ^5 H [
http://www.mrgreen.am/affiliate- ... iate-managers-want/
9 }, Z; p- L0 K( Z# t6 O4 c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
$ I" i- w+ |' r) ~# S2 n! }" tSet Up Web Hosting, o0 v7 r d' Q0 M3 j. \
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
U6 Z' h) ?9 ^6 \: I2 m" Q9 Vabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
- y# p2 u* U0 B. r8 ?" M7 ?host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
2 l( S7 j9 G; @% ~whoever else is on the same server as you.- S( O3 J: Y4 J; Q0 G; D& S
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast( ], C `* S5 ?
enough that the visitor can't close the window before your pop up is even shown. You have about 3
8 {- `$ w$ p4 M; n* k- Yseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
. G8 P# i7 _# U2 rTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a/ w5 @ W' ]' c/ g/ l
house full of roommates (hosting customers).
K. Z; k% n% {In shared hosting, this is like having roommates where everyone has no specific designated area inside
/ V" v) a# S' |/ j hthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
- t0 f( k2 e. m- U2 wfit.
" J. H- A" e% H, qSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
. H) {$ r) G1 ]) j& r9 r" ythe rest of the roommates, by virtue of simply needing more space and resources to accommodate
. _3 n) r! b8 n8 i9 i0 ntheir food. Everyone else's food in the house has less space to take advantage of.% g% j# p9 i% g/ p5 ` X" j
If you have less server resources to take advantage of, your ability to serve popups will slow down. For: e. x4 ?- H! ]4 J; h8 g" V! n
any type of hosting this is a bad thing, and especially while running PPV traffic.
, R% w% H) C; R6 Y, AIn the case of a virtual private server (VPS), everyone in the house has their own designated space; L- p$ n; n6 ~( P/ [& c
inside the fridge to put their food, and other roommates can't come into that space. The server is1 g- P& W; _/ t$ K$ i+ [4 l
partitioned, so that each customer can only use a specific amount of resources at any given time.
5 o; M2 \" _. I! `: g3 S0 H) EA dedicated server would be like having the whole fridge to yourself. All of the server's resources
. k" O+ S W9 N% ibelong to you and no one else can use up those resources. This makes it possible to serve much more
- O3 T- M& ^1 q' k* Ztraffic, faster.
) Y3 \" s! Q7 G/ u# o* C( fAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server." B4 \9 H! G" J7 S
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
1 Q9 m5 {! O9 r9 |! b4 @. G1 jhere:, A; Y2 F) i" T( k& X( U
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
" K/ Y7 `) U: y3 n) \VPS&highlight=hosting( J- \! K; l" n3 }
Dedicated-Hosting-vs Shared-Hosting3 Y5 x% B' a- Q/ T& [6 Y
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-; c' \" F5 `* @3 e, ^
Hosting...Your-thoughts f6 N& ~# ?% i: `% ^& ^, N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
0 p% ^& z& t* i3 H; rHosting Providers for PPV9 J9 P& A5 z& F, Y" B6 Q1 i
Beyond Hosting. z4 @, d% ^9 u- \6 e
http://beyondhosting.net/
$ Y; s( ]$ {# j& UWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment n, @, ~; a" q' a1 d: a1 n% d
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when: E6 I0 K8 Z+ _+ ?. ?" a! c
direct linking with PPV. Also, these guys provide great support.2 x2 X/ ^4 [$ V P
Prosper202 Optimized Hosting: @0 G& n# Y' `1 ?
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/7 S+ ]- Y' R6 M5 {2 @& ?6 _
CPVLab Optimized Hosting
3 |4 w* x. X K5 |http://beyondhosting.net/CPVLab-Hosting/! @3 g5 W4 ?! d5 w) x
Domain Names for PPV2 a6 s4 a. m/ B( _: E- x
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
# {/ _% ~* T F' `, s6 p) b) D& bwhere you're going to host your tracking software and your landing pages if you decide to make them.
/ u7 o7 `, v Q2 ~! Z" xOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
2 T' O: b( a+ J; U7 Rbland one is fine to start with, to host both your landing pages and tracking software. The .com,
) R9 `2 ?' p) A$ S; F7 ~& ]' m.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
, T& N3 Q7 i1 P y- G3 b' }term or build a whole website.
! D: x5 n. r- b/ {2 r+ j9 VAfter you buy hosting, a domain and get those all attached to each other, the next step is to install" q; q; F) F$ w; _
tracking software on your domain. This is really important, because it is necessary to track your
. x1 s9 W0 _9 Bconversions down to keyword level so that you can optimize your campaigns. Without proper
+ \. d1 m& P; x0 J% g& Ktracking, it is impossible to know what is working and what isn't.
1 _0 Z3 L& C. C" K. vTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software: }8 O8 l: d' Y
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
' W1 k# d# M+ B9 uProsper202' }& Y% [" d6 A, J
http://prosper.tracking202.com/apps/2 v( x" q) o0 |) r' ~: r& M
CPV Lab9 p$ w4 }+ \8 M2 D3 [$ _
http://cpvlab.com/
3 ^/ u# W, W0 U' K% h& ICPVLab Help Videos# C- d" H0 g0 V1 `. _) |* k3 a
http://ppvlab.com/oweiw/oiurw/vdm.htm6 |# Z3 {$ w( A9 n/ n3 r
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an) ?& _6 c0 `" c H2 o; D- B1 n5 u. ?: [
industry standard.9 c2 z+ {" [" G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
; N! b! s' T5 q# g; Z/ ICPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
) D( o1 }; @1 \! { Agood support if you have problems with your installation.
1 `; H8 X) r1 l" A& hTracking 202
! U' ?6 x. ~) c1 O o' uTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
5 A4 S7 ^: K3 O% h/ Y5 T( E6 pcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
9 {( u# R8 B$ |1 {6 H# q4 warea.5 E8 R+ h( q( i* {7 t, L
If you choose this option, keep in mind that your tracking software, one of the most important parts of5 v& g( L6 w4 j$ S$ ?
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202; U/ L' n$ x" ?2 y- ]7 w o
interface, and their hosting.* b5 i, W" u# @& C* G
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords& \+ i o5 G$ c( Y2 ?! y, w0 V2 l
and targets which you are bidding on. Leaving this up to chance in order to save money could
. r u. P/ L8 |* J9 L( o% V$ tpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
4 X( s2 @3 v4 c6 N- J" ^were using.
9 R( L) e# a1 p4 VChoose An Offer0 }$ [/ a" M6 |- B' W0 |7 D
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
. [8 w7 r& W5 @- ULesson on Offer Selection
% Y. v$ X* Z7 f, V7 W- hhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
0 M9 K) }$ A$ D: a# g6 jIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
% S- c& }# }7 A: x, C5 TTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using- O' l$ H' p7 j. t% }
LeadImpact as the traffic source.9 o$ Z: U* N! F, M
Now the best way to learn how to put all of this together is to just get started. For some variation in s4 B% E7 Q# S+ e0 P) [6 {. p6 \
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
, N* ~. _! ]9 k- P8 icampaign.
* o) H& j, s/ h$ Z' x% [7 X' LWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first; t( o" o9 O$ h$ h. T, S5 c
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says* O/ X- f' o+ @+ T6 P
that all traffic is accepted.
" h& p' K9 }8 [+ W" D- x) XFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.7 J5 x4 |2 @7 a' G2 {$ ?
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
$ y4 W5 ~- B. G" }" z* Lget creatives like banners or images specifically for the offer.' s% p$ K4 |5 ]" V9 ?( F f3 y$ g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8) e9 u r; \" {- r$ O
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
0 w7 H1 [ p: D" d- ^& j- qtrack my keywords. Without doing this, it isn't possible to see what's converting.1 R m2 n+ D5 X6 b& I, @. m* Z/ x
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:9 N" `0 N6 _- @5 m% b4 g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9- a2 G* z: l- t/ g1 `+ p* o
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
: H n9 B7 \5 |& |bottom of the page:
; E8 X; p7 X! I' M% _1 S; @5 WNext, I have to cut and paste this pixel into my offer at Ads4Dough.
; w5 l! Q, _2 q/ M6 bClick on the offer → pixels → Add a new pixel and this comes up:
/ X7 x& x. w) K7 k% xMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
# N& D3 V/ v9 ~- Rfrom your software into the box that says 'Enter URL of image to load'.
9 U0 b. @$ r! t0 Y/ I: z' ?Once you do this, it should look like this:2 I4 d s# ^7 B2 V) R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10; @/ G7 V: F+ | u& g
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
2 H9 S" P5 G* C4 wNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
- n2 y: Z, _( V/ ~* AProsper or CPVLab.' z! C/ K$ b8 G0 [, P, m
0 f4 m* I6 w k( }: q |
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发表于 2012-12-27 18:47:17
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