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PPV GUIDE [PPV新手入门][28页]/ j. T3 D+ x2 q) J% P4 R8 a9 P3 ^
详细的请下载电子书！/ u0 ]9 `0 w, B% F X- k
) [9 W3 k5 g: v+ C" r, j" @3 e5 r1 i
Newbie Guide
- P6 g6 |6 M* \; t! L5 ?PPVPlaybook.com) r1 t7 t* s) ]# u
Tracy Shaffer5 j; u1 M. D( V3 Y
David Ford# h( F0 |9 t2 d& g( |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
! b# U/ P: A- ]* s; g! P. ]* k/ gGetting Your Mind Right to Start Affiliate Marketing. C+ o9 `1 x/ j: a8 X
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
! c* `( Z( S* y5 V. Q+ }ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
+ [3 O# A* V& f L: |3 }7 M0 Xyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
/ @) R A! @) G' |with any success, these claims are laughable and far from the truth.
7 A: e5 y# k+ q8 {: t$ I9 {" K- ^Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
/ \9 w+ P! h$ sflow management. The main benefits are the low barrier to entry compared to other businesses, and
% ?8 [9 f+ m# M* [2 r: Z; fthe ability for a marketer to be a one person shop and make an incredible amount of money with low
0 u# Z8 l1 a# o( {overhead.2 v! S1 {% X6 }$ v% p
The winners in this business are the ones with persistence when nothing works, who know there's1 M/ A( C+ o% F+ I2 f/ G
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.6 l$ {3 u$ p9 v! r
The cold hard reality is this: virtually everything in the space is changeable, what worked today can; ~7 {4 N! s4 ]1 a9 F0 c
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.6 s' J6 z0 d/ ~0 B/ D1 N2 h( x
Most of these things happen suddenly and without warning, and they all contribute to the amazing+ \0 i& B* x* c' i. U
learning experience available to anyone with a few hundred bucks and the ability to open an3 g; Q: e8 e9 E O) g' G- D! K
advertising account.
8 A8 g/ P8 t# B! \! z0 m+ h4 @$ _) _/ sYour competitors are willing to work at this around the clock. This isn't a push button, instant business
6 l3 W+ r; J! p0 Swhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
& G- d# t) ]6 F9 cmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,0 R3 p- o, T p: h- U) h$ }/ B( ]2 O* y
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
/ C( \4 w+ X2 d6 ^1 K, j; p0 I; [! ~With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you1 ]/ x2 x+ b1 s' W* S
started building PPV campaigns right away from start to finish. With that said, time to jump in and get: \7 T' J( y" t% l
started building.% k [6 \ Y: r: U1 M8 q% Q6 v
Things you need to get started:
% i8 b$ a; Q( }2 v6 e1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator), f- T( I& h5 |+ D8 N' [. N- x
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
! C. v5 U/ m% g- T" @6 U3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
5 J0 i4 e J- o! |4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
/ [8 x% o; n; A. q2 L/ v KThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
[; w+ v# b: z d& uwith PPV.2 \" O- O$ I4 P5 g* {
Basic Getting Started Definitions1 u1 u# [& w& P/ | I3 y0 f E
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more, I3 ?& r0 u" `/ G! k
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
6 k8 r0 ?- U5 o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2- Y" A* u+ v( J) A- o8 t3 @
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).: `( i4 Q+ A4 d2 f& W- V
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate/ r+ u' K: N* ]
receives a commission on that product. An example would be the Amazon.com Associates program,
6 s; e: N4 F$ J- GComission Junction or Clickbank.- N8 D8 \7 m% G1 v$ f
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes, x m. V8 `% N7 H/ x& Q( ~ C9 `
an action like filling out a form, submitting their email address, signing up for a service or sometimes2 t) y+ X- p# D- Y
buying a product. An example would be Ads4Dough or Neverblue.! ?3 G b" i4 W" N& ~! M, @
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's5 g# m1 n! y, X. P E* w
account, getting the affiliate approved for offers, bumping payouts and just about everything else
3 C v' I( `8 G3 {0 ~' Wrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
% Z; h4 y+ P7 w& a/ r* [- sright from the start can really help you.8 S3 i+ Z7 k# C! W" [$ _( H5 e
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served1 p0 v- U( ]5 B$ [( M& X
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
$ M. b6 |& R! C4 b hview, starting anywhere from .01 or .015.8 I( N; Y2 x# I) Z' R6 M ~* f- s
In order to use this type of internet traffic, the affiliate can sign up with a number of different
; R4 p) A9 O! z1 h9 scompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
9 c% f6 I' m' W UMediaTraffic, and AdOn Network.
. V3 B: g+ K8 }* T9 @, vDon't popups get blocked by pop blocker software?7 |! ]) {: l2 e1 h3 k' B" F7 T
No. Popups are served in a new browser window as if the visitor had opened the new window1 b+ _3 ^( G& d. L5 k
themselves.
# P. Z$ Z7 c( l. d" bHow many popups get served to the visitor?
: V' P9 T" G/ \/ Z6 f9 U4 z! d/ dThe number of popups served varies depending on the PPV network. Some pop more frequently3 o1 c, @2 E/ O4 A% T
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by( U9 S' u& l* E5 s' ~
serving this kind of advertising, so they have to toe the line between keeping their software
! U$ b+ t) I4 A& Mdownloaded and still making a profit.9 J9 |* Q$ ?5 |! [+ f& b9 }1 `
Isn't this type of software bad? Why would anyone keep it on their computer?
; t% E0 `' E, f' t% y4 P' JNo, this type of software doesn't harm the user's computer.
# O0 b' @0 r9 k9 U n. H4 xCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
0 i* Y9 y" q# i( M8 d, \% Dtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
% \4 A* b% P9 F Ythat they can continue to have access to the incentive.
1 j) Z) M% o* z7 J s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3' [: O+ D* g. ?4 n
How to Get Accepted into a CPA Network
3 X0 a! i Q2 {& J3 kIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
4 X p& a7 F% F! {" Nto start looking for networks is Offervault which lists offers and lets you compare payouts across2 }" U, |: G( g x2 k/ X5 B
different networks.
2 W. r1 k% u& IOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
1 G, z/ t* K% h7 s) N/ kapplication and be as specific as possible about your promotion methods. Usually some time after
) W& f6 n b6 Zreceiving your application, the company will call to interview you. The phone interview is a critical2 }3 E8 b$ O3 E9 Q4 G
part of the application process, and most networks will deny your application outright if they can't get" F1 o& O1 e0 F# _
you on the phone.8 I- I: ^7 q- z6 i* _8 s2 h7 C
Often, the person who does your phone interview will actually become your affiliate manager after
( v' A+ h# O( O9 l) V4 R/ I6 uyou get accepted, so it's a good time to put your best food forward.4 p6 m! |% L. \' y
You might not relish at the idea of someone grilling you about your internet marketing methods over
( n ` Y; H) ^- X- b9 ]+ Hthe phone, but trust me, this part is critical. Have answers in mind for the questions:8 G+ ]* J) M X9 |
What methods do you use to market offers?
- \9 |6 W) k4 F# x7 D/ xDo you already have a website you will be using?
3 n$ G( P! @% L% Q$ K0 W& E0 UHow much is your advertising budget?4 {) p- G: N# @( J
What other networks are you a member of?* Z1 y2 Q0 _3 C$ C
Who are your affiliate managers at these networks?
7 J- _" t' O8 b7 U9 _; `5 e" {Do you use social media (Facebook, twitter, etc.) to market offers?
( Z) _, J9 v1 M0 U3 Y4 l6 E+ bHow much traffic can you drive?6 ]5 F% V! ^( a+ r( S
Do you have a personal recommendation from anyone who is already a member?4 A9 r8 v- k% Q5 _; N
Once you provide satisfactory answers to these questions, the network will approve or deny your* F) p9 d+ {1 o; @( y6 N
application. If you get denied, just keep applying or call someone on the phone and try again. Be
1 J1 w1 B$ @9 I1 Q6 fpersistent. Also, getting a personal recommendation from someone who is already an active affiliate5 O, _# Q/ ^8 u) \/ J# x; ?3 s6 q: f
for the network can be helpful.
$ W1 E' ~" C. E3 Y( {To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate4 T: B6 l$ ~9 T% U& d9 n d
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network" X; s; g+ p o6 L: Q+ ?: X, B
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
" S" T* H% L- l' J1 {people can open a lot of doors as far as networks are concerned.
+ {) Q+ z2 @: n) p# G1 [! l# qAfter You Join a CPA Network S) l* }) L5 }! l& @
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
, q$ i0 v a" G: P0 land make an attempt to get to know them a little bit.
) a6 Q& R3 T- `7 \! Z2 DFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
+ @5 I) ^8 N- e: H( }weight in gold. Start feeling them out from the start and try to get to know them. Once you get) S8 S4 L. F# r/ B% Q) |1 C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 43 s, E. z! U+ Q+ \8 L$ Y2 z
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout4 g4 w3 G( P0 J" x
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
" L1 d: N9 [) o3 |! _email.
' }0 B0 E" q- M, l0 p- AFor more helpful info about dealing with affiliate managers, check out:
0 h( S9 D$ g1 T: H6 }http://ppvplaybook.com/blog/musi ... -affiliate-manager/
) m9 E/ G% s7 [- a! ~* P$ J! ghttp://www.mrgreen.am/affiliate- ... iate-managers-want/0 Z, c$ x% Q9 ^! V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
- }5 m/ @. [3 ]Set Up Web Hosting" z1 l2 C& H3 S& {1 l
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said# T1 O5 r& c K% @
about internet hosting. In general, you get what you pay for with hosting. When you use a shared6 g, I3 b4 w" {( R, |6 k
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
1 D" M+ |5 h- H+ x$ jwhoever else is on the same server as you.& @3 _( N7 r# E6 u* \( p( N
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast- w& y/ Z/ A5 ]/ ?; C% q2 Z) `' H
enough that the visitor can't close the window before your pop up is even shown. You have about 3
9 A, N0 g1 f2 X, N7 Useconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.. E; E, g/ W$ {7 U
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
, f; f* D. ?3 Fhouse full of roommates (hosting customers).; e0 j3 T# L3 A; B! Z2 Q, K
In shared hosting, this is like having roommates where everyone has no specific designated area inside
* E5 a: D, I3 `/ Kthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
* d( ` a( y* t7 b% o3 Z7 h5 f- Vfit.# q8 b4 G# X: M. A9 B
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than. e* N! W3 W- Y* t
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
8 p: K% U/ m# t/ x7 H5 q/ c5 |their food. Everyone else's food in the house has less space to take advantage of.* G- v5 \1 Y0 _. Y
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
! e E$ o" o' B1 s \any type of hosting this is a bad thing, and especially while running PPV traffic.
0 M# U1 r L% p, x0 CIn the case of a virtual private server (VPS), everyone in the house has their own designated space
% X. u# m0 R' w1 n* P5 Einside the fridge to put their food, and other roommates can't come into that space. The server is3 Z, m1 y" T* m
partitioned, so that each customer can only use a specific amount of resources at any given time.
$ q. w' A$ v6 S; LA dedicated server would be like having the whole fridge to yourself. All of the server's resources
( {. b1 X P3 Z7 c6 w6 U( Y8 lbelong to you and no one else can use up those resources. This makes it possible to serve much more
' ?" d: O. ^0 Qtraffic, faster.* c" O+ @, [: E8 L& |7 I; j- h% i5 f
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.; Q" A# p9 |+ o
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is1 u& I- L: H) d2 |7 I- B
here:
: m: K1 N2 ?5 x6 i4 U, Ahttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-5 l; u, ?8 {2 c* j* k
VPS&highlight=hosting7 L' H0 y& v8 j" V0 [+ z" M
Dedicated-Hosting-vs Shared-Hosting
* R* F# `2 n3 O$ v3 j4 thttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-3 W- n( p( t$ [: G# S; [
Hosting...Your-thoughts; S" Y# N2 x/ z: |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 65 u* h" ^5 r+ a
Hosting Providers for PPV
# [# u$ `. Z |' K* K' a6 [Beyond Hosting
- P3 X; l' a! K7 `! \( Z* ^http://beyondhosting.net/4 T0 u/ m& C. B
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
& P; E. s; X+ |6 a% z. _0 xreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
$ o4 i: `, P+ C Sdirect linking with PPV. Also, these guys provide great support./ |: @: o6 f! q- }9 y+ z% G& ?! T
Prosper202 Optimized Hosting F% j/ w+ J9 B1 D- _/ h$ S
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
6 P3 p1 Q. @ u, F, fCPVLab Optimized Hosting
( A' L/ v6 k9 m, d U9 xhttp://beyondhosting.net/CPVLab-Hosting/0 _4 b; p6 ^8 S8 }4 q
Domain Names for PPV8 f4 W0 v& ~; @" g7 P5 \: {6 u# M
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is/ c* y6 v K& M' F! u
where you're going to host your tracking software and your landing pages if you decide to make them.
0 J! o! ^# j) p K O8 k1 E) oOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
! R. Q5 J1 g$ Z3 c9 ^* t' Q2 lbland one is fine to start with, to host both your landing pages and tracking software. The .com,
- j2 s' z. Y6 [7 c. X.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a7 Q- F6 ?: ?; K7 M5 @! a F" m5 I; K
term or build a whole website.
0 q3 y3 l' S5 r9 ~8 R: Z$ lAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
% r& } N( A1 u2 Ctracking software on your domain. This is really important, because it is necessary to track your
. d' v8 K" C4 _6 X( l) n7 D6 hconversions down to keyword level so that you can optimize your campaigns. Without proper" ^. `5 U8 |0 C
tracking, it is impossible to know what is working and what isn't.9 q' X6 X9 |, w/ d" M
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software8 \ Z. o7 X. h
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.% J! f! U6 N* i& y& z9 V. ]
Prosper202' L/ }- m# s6 k0 p) h# {
http://prosper.tracking202.com/apps/
# ^7 C6 M w: z3 |5 f7 o8 ~CPV Lab9 s) I g8 n/ D0 r2 |4 [9 w5 e
http://cpvlab.com/
2 j( |! X1 \) I5 mCPVLab Help Videos
3 H4 v1 P% p4 a1 Hhttp://ppvlab.com/oweiw/oiurw/vdm.htm
q/ q7 H( u. q3 NAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an" `+ c; o+ x# k. l+ Z9 e; ^+ c8 c
industry standard.; W2 M, o. ~0 I# x" H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7# R7 V/ T8 b R, a2 g% D
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from* B1 D) E1 W! x3 U0 a- \; L- b9 L
good support if you have problems with your installation.6 s2 T( V$ D9 v3 o( l& V6 j- x3 M4 d" S( B
Tracking 202
1 |& E- K" }/ O1 v1 `/ HTracking 202 is the hosted version of Prosper202. You can create a free account and then build your& k. L8 p! M3 c- ]
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user# c5 U4 C9 z$ N! y2 C
area.
/ y7 }# n( G: TIf you choose this option, keep in mind that your tracking software, one of the most important parts of+ Z# E( N( J9 r- R6 P
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
. h! t% z9 U) y' e& ]; [interface, and their hosting.
, u' P* L1 U! Z/ FAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
. S6 w" S: Y4 M3 J, G- G1 A0 \and targets which you are bidding on. Leaving this up to chance in order to save money could; P; Q) Y5 }/ P( j8 `+ H8 I P
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
# d2 F: [, d+ y% e) ^+ Pwere using.
: Y: ~( O3 V2 ]Choose An Offer ]7 A& C2 n; J$ N
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
( H) q1 \6 J O; v7 n2 s# i& JLesson on Offer Selection
X# v! {) N1 J8 g% ?/ D2 Rhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers; z6 }: ` S ?+ h/ P
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
' Y3 @3 {: L" ^- y/ ^To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
. G6 M! i) k( n5 TLeadImpact as the traffic source.
3 d6 u# B, L- @- n) \Now the best way to learn how to put all of this together is to just get started. For some variation in4 m2 T2 j- f" w0 ?
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked( S2 t% S, ^3 |1 [
campaign.
" {# q# B6 D! {# |/ s. HWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
. g0 w7 l3 Q# p3 ^- C3 K4 j$ J, Gpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
1 _ ]. U2 i" m% i8 {0 D# p Jthat all traffic is accepted.+ t4 _* E Q+ u) |& @
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.) J4 @/ [. K) l1 Z
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can. N) w# b; ~: P' B# ~
get creatives like banners or images specifically for the offer.
% T7 s& K$ X& T' k9 d, a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
& l+ ?5 m6 Z; C6 z" {$ S( NBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can$ P' R; }9 r! `4 S3 L/ p0 t3 j
track my keywords. Without doing this, it isn't possible to see what's converting.
* |& d7 T+ f9 s7 D k ~In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:( Q: P% L7 r% D2 C9 B6 `5 Y9 W( P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
9 X @2 k2 c3 t \" X1 wIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the5 o, V z+ X& C l: v8 R2 D0 J& d: ?8 G
bottom of the page:
" C% P3 V4 _7 [/ HNext, I have to cut and paste this pixel into my offer at Ads4Dough.7 C2 n3 D3 X1 C& s3 x2 G6 T! {
Click on the offer → pixels → Add a new pixel and this comes up:% U" s/ s5 k6 w+ m ~
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
) D& J( I8 M. W( E3 A6 F3 Ifrom your software into the box that says 'Enter URL of image to load'.
+ m; L* w0 u- R: vOnce you do this, it should look like this:
0 e- ~( T+ u7 {* i E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 102 B3 `# \9 D( S+ A$ o& d) z4 q7 i
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:. @; K3 q% b3 b+ d; [4 y' ? X
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either5 a, K3 a+ a$ m6 T
Prosper or CPVLab.
! ~, r6 ?1 D' l, ~+ Q, C
. n( o) K# t: `2 y0 R6 w0 }1 b |
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