|
|
PPV GUIDE [PPV新手入门][28页]3 s5 W% H1 y+ z. D+ m
详细的请下载电子书！
( p- C2 W' v. a7 |& u2 j3 h6 L" k7 q6 b) _+ x- \7 `+ e0 y
& Y6 W% G2 b$ `6 C' s9 z5 S' m4 X# bNewbie Guide# K m# k. C/ X. ^* O
PPVPlaybook.com6 ^* v) k/ H) Q6 p! O& n8 S$ l
Tracy Shaffer
1 B: V+ \. u# V) YDavid Ford4 F' g5 K% F7 o# J) i, N9 e, P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1$ [ V$ T% L6 T
Getting Your Mind Right to Start Affiliate Marketing3 F; G" A6 V9 ?3 l+ A3 v# t1 u
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
: p5 V( I% A/ {! ?; l. ]. V: Aever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where) F% T4 k* H2 @0 C1 b' Y5 v3 Y
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
; Z ?& @/ ~; g; `. u: _with any success, these claims are laughable and far from the truth.$ X0 t) s: f& `0 b0 s
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash- r5 k3 m8 k* u* t5 U( ?) ^
flow management. The main benefits are the low barrier to entry compared to other businesses, and# V T; x" Y/ }) |
the ability for a marketer to be a one person shop and make an incredible amount of money with low
' w" j i9 @" ?& Q3 doverhead.
9 I( ?1 p% c* H4 y5 T& U4 zThe winners in this business are the ones with persistence when nothing works, who know there's% ?* F! ~; y6 _: \% g" z
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
' |! O* C' p, ?( [% N# [4 I6 lThe cold hard reality is this: virtually everything in the space is changeable, what worked today can- x* P2 ?1 }" [9 E/ ^9 r& N
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
, a5 V. ^5 `' L; n, kMost of these things happen suddenly and without warning, and they all contribute to the amazing) ?+ S! F ~! k1 t* K
learning experience available to anyone with a few hundred bucks and the ability to open an
" e2 f& P, K7 x. }, i1 Y% l( ]advertising account.
5 l6 B( C8 _) o) h) W0 z( VYour competitors are willing to work at this around the clock. This isn't a push button, instant business
/ T R" ?" |2 n8 R& Y2 {# `3 Vwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet6 i: X6 _. p1 `# y
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
& C, k4 _3 U. S5 G8 }/ T ytrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.( Y* c% ^# N6 v, F1 y
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you+ I8 {4 }: U. A$ [& }. }. U
started building PPV campaigns right away from start to finish. With that said, time to jump in and get$ t9 W2 W( {! l# E6 h2 [
started building.0 {8 \; s2 r/ W8 u# M, Y
Things you need to get started:" f7 B, Z5 U3 `5 ~, ?2 T1 c
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
2 ~7 | e3 x, u4 a2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
/ B3 v# G$ i" N" b' J3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)- h' g2 e+ }( Y/ f; t4 ^+ l; L4 P
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
2 h0 ~* @7 u" UThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
! L9 H V4 v' V, nwith PPV.
; E/ N7 ]/ c8 W, u; F# C+ @Basic Getting Started Definitions
: o0 G8 f1 ^* Q2 CAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
9 d% W% i" q& \affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main l1 q( `/ G/ {+ M; `1 w3 x- ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
4 M2 F0 A! z3 G0 t. U7 otypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
% P" X: f2 @" Z; `7 h6 _# e' F4 cCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate. e/ M! c8 Q8 Y8 `
receives a commission on that product. An example would be the Amazon.com Associates program,
1 W i& i$ p4 T% hComission Junction or Clickbank.% @8 Q* S9 Q: w" Q* l# J
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes* U3 ^$ s! ~8 s8 N. v: Y- a
an action like filling out a form, submitting their email address, signing up for a service or sometimes# ^/ P; |) o3 `7 }
buying a product. An example would be Ads4Dough or Neverblue.$ A. h$ C% ]8 [3 A8 s; A$ q7 o; Y6 Z
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
6 k3 }: \ f2 l( baccount, getting the affiliate approved for offers, bumping payouts and just about everything else
; X) v- e6 d5 D3 b- N, arelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
, {4 T n- `; _8 ]& S# r: z" `right from the start can really help you.
$ P5 |: ?3 N1 o- _; GPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served8 a0 [' \6 G! @/ k
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per: k. k0 y. Y/ w- g1 K! X
view, starting anywhere from .01 or .015.! i9 n# N) |- n: J7 Q
In order to use this type of internet traffic, the affiliate can sign up with a number of different/ n+ x: A1 u) Q+ [" O/ a# Q }' y! V- y
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
3 G- w$ N; y! T5 ?+ o% uMediaTraffic, and AdOn Network.
% O/ X3 @- l/ g" z; ODon't popups get blocked by pop blocker software?3 e5 ~- r! P' }+ l. t0 Z9 U
No. Popups are served in a new browser window as if the visitor had opened the new window$ T9 J: V3 @' P+ P" _# D
themselves.4 ~, @& s: d6 B8 k5 u
How many popups get served to the visitor?9 T) W% q5 t' @/ i4 R! h! i3 i
The number of popups served varies depending on the PPV network. Some pop more frequently, Z8 F9 b/ w' ?/ o- k; P* H
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by& g( j( f& q5 a2 A U
serving this kind of advertising, so they have to toe the line between keeping their software" z6 W- k- y4 }# j
downloaded and still making a profit.
5 Z* t0 V( e. H8 o/ IIsn't this type of software bad? Why would anyone keep it on their computer?
' T7 j. T" l, fNo, this type of software doesn't harm the user's computer./ P1 o* ~" Y0 o2 u7 m
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,& J; ` c1 J: i
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
( j, B4 V( W3 P3 ?+ j6 X& m8 b! Ithat they can continue to have access to the incentive.
1 W$ N4 _& L0 y$ {! [, m. L6 k: h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 31 n9 u' |! c* j5 d: j) M1 u5 N
How to Get Accepted into a CPA Network8 m* K2 J' [2 U8 g$ w5 v+ B
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
& A/ [* M4 N7 W7 P$ |% n0 M. `to start looking for networks is Offervault which lists offers and lets you compare payouts across+ f0 I4 n/ }1 A' u) `
different networks.0 m; | s5 t" z8 Y- _, x( Z
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
, `* k h8 N6 A- [application and be as specific as possible about your promotion methods. Usually some time after
0 l- ~( w% r. G1 y; Hreceiving your application, the company will call to interview you. The phone interview is a critical
/ W% }6 J0 e9 Z: S# vpart of the application process, and most networks will deny your application outright if they can't get. D( x) x* w1 Q( Y% s2 G- t
you on the phone.
- S& I4 j9 R2 H* q5 L, xOften, the person who does your phone interview will actually become your affiliate manager after
1 { ^& f8 f' k {you get accepted, so it's a good time to put your best food forward.% u% z q& [) u }
You might not relish at the idea of someone grilling you about your internet marketing methods over$ v, d8 r5 U+ E
the phone, but trust me, this part is critical. Have answers in mind for the questions:
3 m) ?5 P* ^! ~9 {) V7 H& m uWhat methods do you use to market offers?7 D/ t1 {$ r; h
Do you already have a website you will be using?# G0 g7 V- L+ i% A4 A. h
How much is your advertising budget?
! X/ V$ v+ Z4 x+ sWhat other networks are you a member of?1 h4 U% b5 O: J3 j
Who are your affiliate managers at these networks?
4 L8 x' {( n: H) oDo you use social media (Facebook, twitter, etc.) to market offers?
9 H1 U- c- q$ U+ O v" BHow much traffic can you drive?
/ W+ @$ Q8 ~' r( WDo you have a personal recommendation from anyone who is already a member?
4 M9 O# ~, g) {) t( ^1 {Once you provide satisfactory answers to these questions, the network will approve or deny your
5 R1 N$ D7 F; S/ m. e' Eapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
- Z/ E4 K9 K: apersistent. Also, getting a personal recommendation from someone who is already an active affiliate
& u" R7 A% z$ W6 x8 Xfor the network can be helpful.
! O5 d0 Q: G' QTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
4 c! Z9 T8 |2 _8 A$ [Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network/ Y$ ?: e. y. I
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know ~) p6 w) h2 b$ ]6 ?0 I3 M
people can open a lot of doors as far as networks are concerned.. i. q( L: }+ h5 J @
After You Join a CPA Network
9 L5 C" a4 _5 r" SOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
' r7 C: t& r3 p9 U" s3 F; i# |and make an attempt to get to know them a little bit.* G/ z& ^; G- B# T
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
. Z. P; Z0 E6 {8 _weight in gold. Start feeling them out from the start and try to get to know them. Once you get$ m/ j4 e" k4 i3 n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4( Y, F& d. a! D/ c$ i
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
6 O& h. n# a8 v E4 Ubumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus/ a2 o: u+ H5 a2 [; _6 i; Z
email.
5 a; Z9 D* @% S4 a/ XFor more helpful info about dealing with affiliate managers, check out:
& N H- [- J4 B8 q4 Whttp://ppvplaybook.com/blog/musi ... -affiliate-manager// q3 O+ E3 f O2 r3 V" S
http://www.mrgreen.am/affiliate- ... iate-managers-want/
( Q$ {# R5 i* ] n" ?- k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 54 p- |/ j& h6 n7 U
Set Up Web Hosting
; n# z) O7 t) G& K! A2 H# ZGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said2 @& n- ], Z5 C5 G* a C. H
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
) X$ S9 M. b" g0 s" F) [. p- @1 p, whost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with6 O. e3 L* |& Q7 r1 n0 a
whoever else is on the same server as you./ i- h. T! }& g& W
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
" b3 u5 L) a6 ]: R7 \enough that the visitor can't close the window before your pop up is even shown. You have about 3& k- A" K5 d- w
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.5 C# G0 w0 F; P/ G
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
# p3 E9 u* u2 Fhouse full of roommates (hosting customers).3 R4 I/ p- x9 R
In shared hosting, this is like having roommates where everyone has no specific designated area inside
4 I) y+ @, [4 P2 C% U8 ?2 mthe fridge where they are supposed to put their food. Everyone just jams their food in however it will$ `0 y3 @( L; b( h8 ^
fit.
3 g% A/ C6 i* Q& D! j4 B1 ySay your roommate brings home a large turkey. They will then take up more of the refrigerator than. J4 X$ U$ [* V$ c/ U
the rest of the roommates, by virtue of simply needing more space and resources to accommodate/ B0 @$ r5 Z/ a. N3 w/ {
their food. Everyone else's food in the house has less space to take advantage of.
9 e) J' A/ M+ Q! ^( b" T0 XIf you have less server resources to take advantage of, your ability to serve popups will slow down. For G0 }" G2 k4 |( e5 w
any type of hosting this is a bad thing, and especially while running PPV traffic.2 H& `& T1 N! \8 k
In the case of a virtual private server (VPS), everyone in the house has their own designated space3 `0 c; j6 F7 V2 B4 S& ]# _1 B
inside the fridge to put their food, and other roommates can't come into that space. The server is7 G9 }4 Y/ d8 V# [; R
partitioned, so that each customer can only use a specific amount of resources at any given time.- m2 G6 J2 i: v9 u) p( j+ s, N
A dedicated server would be like having the whole fridge to yourself. All of the server's resources/ T/ X3 _0 Z) T# h7 g3 P
belong to you and no one else can use up those resources. This makes it possible to serve much more
- r& p3 q& l+ W4 N: f1 U6 j Vtraffic, faster.' u0 V4 B1 b, q: M8 s# c3 `, ~/ q
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
! y: V5 \$ X' K- A. w9 Z. oAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
4 Z- \8 z: B$ H# J: R2 r% n' yhere:
* k+ b( [. V% c9 fhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
, a: C8 K4 ]2 U2 i. R8 k0 zVPS&highlight=hosting
$ E9 M5 p& C4 k5 j; KDedicated-Hosting-vs Shared-Hosting% k( t( O O1 r" O
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-* n4 ~* T5 e$ c0 S: d9 C- X" k
Hosting...Your-thoughts
1 e4 g: x+ l' m. \© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
: F9 k8 E, i$ W' z" T6 hHosting Providers for PPV
# t$ P6 o+ k# y( A+ sBeyond Hosting
. n! L4 H: J9 C8 v/ l9 \http://beyondhosting.net/) y M. m& j5 i+ @; T
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
# ^) V8 ^+ c5 _% Xreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
5 l# j* L, ?3 S7 X, b1 z0 Idirect linking with PPV. Also, these guys provide great support.5 [1 M' J& d% {( @2 V. A3 }1 B! L" {" B
Prosper202 Optimized Hosting
$ N1 k, [9 C8 G" Dhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
+ \& W0 e' u% H* t# X& Q( b1 jCPVLab Optimized Hosting; G2 [/ w; }# V# Y! ^) S c, I
http://beyondhosting.net/CPVLab-Hosting/8 Z B; Q: {5 u
Domain Names for PPV
" I0 B2 h! U0 v$ W% X& d GOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
) g% W/ }$ u- fwhere you're going to host your tracking software and your landing pages if you decide to make them.5 h" v2 w: b8 ^- n4 _4 K# |6 J1 g
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,* T V4 K3 f2 E" [! S, v
bland one is fine to start with, to host both your landing pages and tracking software. The .com,& V6 L5 j9 O8 G! l s0 I
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a% Z, i0 v, x. P3 o' Z$ l
term or build a whole website.
0 i/ q& R7 M' V, L) ^9 aAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
7 e; ~( W' S L5 {5 stracking software on your domain. This is really important, because it is necessary to track your
0 E5 d* y' t& C) Q& b% c' Jconversions down to keyword level so that you can optimize your campaigns. Without proper, a+ F, t$ A0 s I. _, B/ h
tracking, it is impossible to know what is working and what isn't.+ ^' R7 E( B; {! V4 [ h1 N
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
% c3 P0 h- K. M$ } W7 ` S; m+ ais beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
% ~/ ~' Q' t& I& A0 t! HProsper202
4 N) g h& W D. X- s: S. Ohttp://prosper.tracking202.com/apps/
; v8 Z. y- p, F* ?3 }1 t/ ?CPV Lab' c) m4 R* q) S; ]4 s
http://cpvlab.com/
- u) M$ Z% S+ v! ], x) k3 `5 _CPVLab Help Videos
* I: c* |3 B4 j2 g* p( U* W5 n, qhttp://ppvlab.com/oweiw/oiurw/vdm.htm
" C: a% v8 r8 F# ]1 I- G' {As far as which tracking software to choose, Prosper202 is open source, free and pretty much an; N; J, e* p, ?, X
industry standard.
% }# p0 k: o; `$ Y" r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 72 l8 {' ^# i( d1 V0 o+ [2 I0 v
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
/ f4 |2 |! r! ]good support if you have problems with your installation.$ q2 [8 k, e0 }0 B' T; q
Tracking 202
) Z( O: ^# f0 [* T( F FTracking 202 is the hosted version of Prosper202. You can create a free account and then build your1 s/ {4 `. N p( n9 Z, k; b( D
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user9 l0 Z8 y+ ^& @4 v. b
area.
2 d0 T, Q; u. b% n! yIf you choose this option, keep in mind that your tracking software, one of the most important parts of
' D- A- l" }, V+ E% cyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
, o+ D. Y- B" N7 ~5 [4 Finterface, and their hosting.
; v7 o8 P2 v; iAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords( h9 J# t4 i5 U7 R/ e% H
and targets which you are bidding on. Leaving this up to chance in order to save money could
" ~2 n$ F: I* K( N/ Dpotentially leave you open to huge risk if someone else caught on to what offer and keywords you# B2 o+ M1 g0 P1 t
were using.
# Y# v; k6 R+ ~& w9 F' w3 L. |Choose An Offer
. ]. L; w$ c9 z: k8 E pNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.3 J8 P5 S3 a2 E+ R$ d
Lesson on Offer Selection; y% I9 r$ h9 T) Z. [. r' O. W, z
http://www.ppvplaybook.com/forum ... on-Selecting-Offers# y& c. D4 k `, W, L; X
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
( I& x( O7 ?( t. z5 oTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using: S0 P+ Z4 T [8 o- |# s
LeadImpact as the traffic source.' a3 S. l' `6 |- s2 N/ O+ o% j
Now the best way to learn how to put all of this together is to just get started. For some variation in. p$ V: m' K, v
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked/ f8 u$ X. S4 u5 N4 {
campaign.4 k; {, P# H0 m
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first E- @2 ?0 u- ^* M. w
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says0 M# j) Y4 q' i. y0 ?2 D) v
that all traffic is accepted.) B* g) |3 m3 Y. [3 `2 b+ \" w3 |
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.9 Z0 J/ p# c' m% n2 \6 O! _
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
* A2 \ q& b: s; r* c) I, }6 Aget creatives like banners or images specifically for the offer.
6 R7 G0 P) }" r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 89 Y5 c2 l. G% r% ^% V7 {" h2 o2 C
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
/ [6 p: b P }0 k1 Xtrack my keywords. Without doing this, it isn't possible to see what's converting.9 v0 `6 d& Z4 l! @
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
: p6 o+ j7 z# \0 ^. w4 @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 96 y) \2 y4 r/ ~% n# v, A
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
/ [8 @/ |) ? ]: L9 dbottom of the page:
6 m- P. ^2 X) _5 n! [. YNext, I have to cut and paste this pixel into my offer at Ads4Dough.
$ c* c+ q: e3 v; H2 N, o% UClick on the offer → pixels → Add a new pixel and this comes up:
) {5 R k% f! v; V6 }Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL: c8 W9 l5 o/ _" W9 U
from your software into the box that says 'Enter URL of image to load'.9 [. f: I+ S6 ~2 [% o4 T' p) j
Once you do this, it should look like this:
: Z/ Q) ^# n, k$ Z* S9 E1 R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 103 ?# s M0 C6 c' X6 C$ I( M
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
) ]" O! F6 `# v$ X% @' _Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either$ N) r! \1 c5 L/ f- c
Prosper or CPVLab.. ]* h% y* s% \; {
/ s, f8 k. m8 G) t& F |
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
×
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
