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PPV GUIDE [PPV新手入门][28页]
8 F$ j1 Q1 u1 X3 {详细的请下载电子书！
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" S( J) X4 h6 @4 f1 d$ A( i: f9 C% i( T l" I
Newbie Guide
$ w. A) z& Q, BPPVPlaybook.com
2 A- F. x( k" H- b |% XTracy Shaffer* {# \# c, J5 \ `; t$ ^
David Ford0 H! o" q* e% G; w# e! I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1; P \' V) J' z+ L& y
Getting Your Mind Right to Start Affiliate Marketing
$ s: y" d H( J; B7 g, n aThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an& d" h3 y# I @, c) o+ O
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where7 q/ D- E7 U6 O$ ]" J. L/ i v
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
7 k" r4 r$ y8 E" U+ a. U7 D) Y+ ?with any success, these claims are laughable and far from the truth.1 U+ M( {7 w' o; J* p
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash$ G6 Q/ ?' L; G$ R
flow management. The main benefits are the low barrier to entry compared to other businesses, and
, I- c% {* S" P$ pthe ability for a marketer to be a one person shop and make an incredible amount of money with low) d* q! d% [1 X9 y) H4 b7 W+ t; D" u
overhead. o# t. P+ G" \4 Y$ ^3 m* @ ^
The winners in this business are the ones with persistence when nothing works, who know there's' \% W/ T( p1 N: c. n' t
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.* b) P9 a- d4 A8 p" V5 h
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
. z0 X# r% j3 x) N& Q# t& e* Estop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
4 n0 ~! V( V- v4 aMost of these things happen suddenly and without warning, and they all contribute to the amazing
; J: n$ |' Q1 V" n) k) w! w! xlearning experience available to anyone with a few hundred bucks and the ability to open an
; X |' k4 t, e$ _" f4 xadvertising account.
+ T- m6 Q: z" |- n+ p9 i" x) nYour competitors are willing to work at this around the clock. This isn't a push button, instant business s4 s* r9 u- J2 \6 T! C
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet+ U! f* ?2 w( k& ]/ b; L$ h. U
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,3 x. Q# k' C2 Q- S
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
6 q) P# N. n# tWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
0 Q% t% Q8 x$ R5 Y: O9 cstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get k& ^. p' v! v6 r |1 z+ }
started building.- N" S/ X5 B- C" t8 e
Things you need to get started:8 P) }4 c" s! i8 @( b
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
6 G: z m! {5 z3 G$ I5 t2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
: S* m+ r( r2 E+ c% S; h3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
0 B& f0 e) p5 o- b% D6 B; v4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
% ^$ `" s! ^# m1 E! m, K& x) BThis guide describes from start to finish, how to get started in affiliate marketing by running traffic `9 O$ j2 [: c( H( f0 p, M! j E
with PPV.- l. D# J8 i; Q
Basic Getting Started Definitions! W& A3 l6 H, K$ |
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
% k R% R; t3 t5 Q2 X$ caffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
1 v* M# [' T. s& |! I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
7 j! w5 P! g$ ]: jtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
8 ?: H! `. d7 C" z% H) fCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate/ o5 N) V! k: g( }' E3 M
receives a commission on that product. An example would be the Amazon.com Associates program,2 R( p: E" V( V( w
Comission Junction or Clickbank.
6 m; I% I0 \" y) ^# r* H, OCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes4 t% R6 F1 L, {- ~
an action like filling out a form, submitting their email address, signing up for a service or sometimes
4 k. b) a. h! _ Pbuying a product. An example would be Ads4Dough or Neverblue.7 O& w7 a, ]) W7 @. {. N
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
/ p( Z* f- {' \account, getting the affiliate approved for offers, bumping payouts and just about everything else1 I! S% `2 e: S' z, O
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
2 k/ J. z; ?# U4 jright from the start can really help you.5 N5 H- P7 K1 O& a
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served. W4 X6 W) y; Z0 J
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
- i! _' n* V# J/ sview, starting anywhere from .01 or .015.) R. r3 O1 o& k: O
In order to use this type of internet traffic, the affiliate can sign up with a number of different. N! W# {; h2 y7 R+ ~! ?) r D
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,9 d4 H! v, F$ V b% Y
MediaTraffic, and AdOn Network.8 p8 W. |$ O$ M Y9 `, V7 H# J
Don't popups get blocked by pop blocker software?
, ]* p/ V' y1 ?( o+ Q5 c8 LNo. Popups are served in a new browser window as if the visitor had opened the new window
5 v) U6 _4 {8 s. n$ ^themselves.' L1 ]! l' ?* n5 K
How many popups get served to the visitor?
- @) {* W5 X" i3 {) cThe number of popups served varies depending on the PPV network. Some pop more frequently
% O- X! V5 p8 q; q4 I+ \(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by5 U( L* R$ U/ M3 n7 U1 v
serving this kind of advertising, so they have to toe the line between keeping their software
3 H# C7 K/ G9 ?5 P5 l5 V9 x7 Mdownloaded and still making a profit.( h8 c' x+ \, o, F
Isn't this type of software bad? Why would anyone keep it on their computer?& @. |# g P6 d/ r" X3 c# W
No, this type of software doesn't harm the user's computer.
& D: m) u- f, P+ G: xCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,# E8 a7 L. j& u/ X/ T
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
4 ~' Z7 h$ W! c7 _that they can continue to have access to the incentive.% ?. `% |$ X! k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
" y1 s$ W4 |! O' XHow to Get Accepted into a CPA Network
e0 n l, h( t& vIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
/ A q9 I, W# ^' [6 c. qto start looking for networks is Offervault which lists offers and lets you compare payouts across E- a% r' a* V( h5 \" h9 u
different networks.
9 _2 ~1 ]/ a' p% G( IOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
& z1 g9 I) n p _$ d, z& w6 Gapplication and be as specific as possible about your promotion methods. Usually some time after. F& ~; V3 l6 Q! I
receiving your application, the company will call to interview you. The phone interview is a critical
. C0 J' [- ~2 O% Vpart of the application process, and most networks will deny your application outright if they can't get
" Z* v. j, ]( Z( p1 q( ~you on the phone.
# t( C# q+ Y9 R) LOften, the person who does your phone interview will actually become your affiliate manager after* |3 ^5 d; v7 d8 L9 H; G' ]. u8 g# [
you get accepted, so it's a good time to put your best food forward.
+ H( \' k# l4 wYou might not relish at the idea of someone grilling you about your internet marketing methods over
1 K3 b# w; [$ M- Nthe phone, but trust me, this part is critical. Have answers in mind for the questions:* @7 S' [+ L$ z
What methods do you use to market offers?
2 p0 H9 s( Z2 g/ m6 pDo you already have a website you will be using?
8 A. ^$ g+ D7 n. H5 }* VHow much is your advertising budget?
2 k/ G" Q2 k" ]8 ^; Q0 eWhat other networks are you a member of?
( \) L: q* A: ]- OWho are your affiliate managers at these networks?! E/ H6 `1 I' N* D
Do you use social media (Facebook, twitter, etc.) to market offers?
1 W) A9 _ v* z, g1 n/ XHow much traffic can you drive?# Q2 D, a# Q p4 ?! T h' z
Do you have a personal recommendation from anyone who is already a member?5 e# G! V" T# B- J
Once you provide satisfactory answers to these questions, the network will approve or deny your( n5 s& z7 v( H' G' _* y- @4 l K
application. If you get denied, just keep applying or call someone on the phone and try again. Be
/ ^6 D# ~3 y+ h ^# j3 X# xpersistent. Also, getting a personal recommendation from someone who is already an active affiliate v# V; Z7 Z7 J& l
for the network can be helpful.' P+ B' {# T) A0 e$ K: `# a
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate) e* f! B9 r+ t$ ^: n0 C
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network2 D% C( n7 p. X: t# G$ i* |
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
7 ?, L. }4 i5 Bpeople can open a lot of doors as far as networks are concerned. k5 Z/ K1 Y' V1 R
After You Join a CPA Network, C" d' F6 N* V/ {' g" C
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
% Q6 U& @! D o- Aand make an attempt to get to know them a little bit.& l' ]" }6 W- o2 {, D1 S
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their9 v/ K( N0 S3 o. {; h
weight in gold. Start feeling them out from the start and try to get to know them. Once you get0 ]$ x& n) [. U8 R. A) j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
+ j; e3 q/ H& n7 y/ Flarger, they can really help you with your marketing efforts, scaling campaigns and getting payout' `" ?3 y/ @& V8 L7 i
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus2 _8 Q; H9 j! B+ b
email.' m; B7 n" y, j+ z. i6 o$ x" l
For more helpful info about dealing with affiliate managers, check out:! L: T/ Z9 C8 P/ ?; D8 f
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
/ B' |# n N6 p% g& U7 @http://www.mrgreen.am/affiliate- ... iate-managers-want/
9 u4 N4 f$ Y# e5 I7 ?- }# x* R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 53 s' ? e# ]4 T' `# X6 Q
Set Up Web Hosting
/ N* Q. D$ x% V; EGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
& {- ^/ B3 m- ?& X: Rabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
* c' j6 u: l+ S5 J' Z; y- R7 Xhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
6 ~, R a9 u6 r" V. q& |whoever else is on the same server as you.
9 w! v a; L+ RSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
" o O( i- G& }, V: t3 |enough that the visitor can't close the window before your pop up is even shown. You have about 30 o* L( C( D- Z. N% c$ P2 h
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
: e9 ^3 m) n5 |4 K* T2 {1 _To explain the difference between types of hosting packages, picture a refrigerator (the server) in a" L0 W1 x& F2 u7 n" ?. H$ K
house full of roommates (hosting customers)., T. O* N7 X- X1 U7 I6 L2 |
In shared hosting, this is like having roommates where everyone has no specific designated area inside8 x1 X$ T6 k( d! R8 U8 g; y6 u6 R) |& @8 b
the fridge where they are supposed to put their food. Everyone just jams their food in however it will) a9 ~' }3 R* u# u' }
fit.' s9 {( e9 C! |) j4 W, r/ N
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than4 ?& z& U, _8 C2 X- U# l4 R g
the rest of the roommates, by virtue of simply needing more space and resources to accommodate$ m. O/ m" x) |$ {% k w
their food. Everyone else's food in the house has less space to take advantage of.
7 T8 l8 [/ V/ RIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
% Y4 X7 O' l; f, Z; s; G" W1 `) D0 X0 ~9 Many type of hosting this is a bad thing, and especially while running PPV traffic.1 ^4 H) Q+ w9 B5 T4 U6 V6 M
In the case of a virtual private server (VPS), everyone in the house has their own designated space
/ F2 l# C6 L0 v7 t* ^# Finside the fridge to put their food, and other roommates can't come into that space. The server is
% G' l F$ f1 I' Tpartitioned, so that each customer can only use a specific amount of resources at any given time." y. O5 J- x! q1 e
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
/ U* p3 i7 m2 Z0 \belong to you and no one else can use up those resources. This makes it possible to serve much more
* R9 E$ ^: w8 z2 [4 O/ ]5 `traffic, faster.
: g5 D4 _8 a# e0 SAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
4 S* F4 R; \* fAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
, U( {. ?/ X w6 Where:
) i# R% c4 {. ?0 z8 Q) p) t: Ghttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
; \( g* K! ~6 G7 g8 X( }5 H# TVPS&highlight=hosting$ v2 @, ^/ U- t# y. I8 R6 _
Dedicated-Hosting-vs Shared-Hosting3 i5 P% Q$ F4 W5 ~
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-8 H3 i* \3 A m$ K1 c l6 Z
Hosting...Your-thoughts
6 `9 Y1 X! r3 [4 O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
+ c; H" t+ ?; r& h! W4 Z uHosting Providers for PPV3 T( X+ M8 Q# C$ ?
Beyond Hosting
$ m: u- U7 [! G6 j3 @) U0 whttp://beyondhosting.net/% W" U% W( q) G
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
9 h( i1 q7 h3 r( e; _receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when3 Y3 ]7 x( j; g. N, y; D
direct linking with PPV. Also, these guys provide great support.
2 q" {- ^" Q: L( z" x; ~1 H; {( |! oProsper202 Optimized Hosting1 O4 K, r7 {0 D: `) a; j" _
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
0 q* v; {$ o6 Y4 L& o& iCPVLab Optimized Hosting" O" |6 s2 z1 ^1 j
http://beyondhosting.net/CPVLab-Hosting/" {8 f. e) d5 K6 C7 H% C$ F
Domain Names for PPV
* K' C) n& Y @7 iOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
& W4 ~& e$ L8 O; v$ q# R9 c) iwhere you're going to host your tracking software and your landing pages if you decide to make them.
# r/ }6 Y1 T! H; ]2 w+ |; AOftentimes people wonder if they should have a specific domain name or a generic one. One generic,1 l! X& }; t; }; d3 P; i2 ^
bland one is fine to start with, to host both your landing pages and tracking software. The .com,, g6 B' l# L! E" B, \+ v% f* U7 A
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
$ b+ t$ h2 _9 ^; ^5 E1 C! Hterm or build a whole website.
# d- L+ V7 u1 |( @After you buy hosting, a domain and get those all attached to each other, the next step is to install
5 T9 H2 q; j6 e( [; p1 e0 J9 Ytracking software on your domain. This is really important, because it is necessary to track your5 h. X( F8 f" g7 ]9 h
conversions down to keyword level so that you can optimize your campaigns. Without proper
* L1 \0 K$ A' w7 o9 b1 Ttracking, it is impossible to know what is working and what isn't.9 g8 r k7 B2 M% E5 s
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software+ a! p$ w- I8 V
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
) R! F4 F/ @( `1 ~Prosper202% d) c3 A4 U4 w5 K+ O# j- ^$ t
http://prosper.tracking202.com/apps/7 R( k" |$ J1 G+ s/ k+ a
CPV Lab1 B) V1 L# [- P+ n) |
http://cpvlab.com/
8 c U5 Y& ?- x" kCPVLab Help Videos
. y2 `7 G$ W7 f( c# Ehttp://ppvlab.com/oweiw/oiurw/vdm.htm4 ^- E; t; a) f3 U6 r! I
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
: o" i3 T+ D( E0 S9 C! d4 y- oindustry standard.
$ _2 P4 G2 M- Q$ u5 Y; g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 76 e8 A3 o8 o8 D( W3 O
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from9 b8 U/ j" j9 a
good support if you have problems with your installation., _& ^, W% n. P) c1 ~* I* q/ f$ I
Tracking 202+ o! e+ E) U% n: X
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
* I$ \0 n- I n" mcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user& [. X5 M- l. ]/ s' J `
area.
0 k2 k, M! w% a, S; iIf you choose this option, keep in mind that your tracking software, one of the most important parts of
% @8 C I3 O- [your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202* Y( A% f! P1 u5 \8 W$ P
interface, and their hosting.
+ q* l2 S! ^; D% ?* N: pAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
8 x) ?) j$ R4 @and targets which you are bidding on. Leaving this up to chance in order to save money could( L( P" J1 Q% l+ b
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
1 Q0 ]5 K) m. E& B: gwere using.# _+ L& f0 n$ y, f( U+ J
Choose An Offer- I' k& K) N! B3 v
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
# w/ q6 O, o$ h7 [/ C' wLesson on Offer Selection3 w& W4 b0 D% a4 }7 c
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
6 ?0 x2 b7 Z3 g. cIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
- K& \+ e. ]; Q! O: j/ r) [- qTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
5 n5 }) p& }. j. V% M dLeadImpact as the traffic source./ F% O4 D; M6 ~3 r- }
Now the best way to learn how to put all of this together is to just get started. For some variation in
4 K, r9 n8 O `. bthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked' Z: s/ h6 f) h) G; c" q
campaign.
+ I1 H, _+ p- a( n0 [( WWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first2 `/ W K7 F2 z, C
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says& ~2 D1 A1 |9 Q9 Z8 y# o" l
that all traffic is accepted.1 w" o. d( Q6 e( ~, G9 v
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
9 s" s; r6 F6 x, d- r9 T/ U' zThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
, i5 A5 X% C8 f- [# Q* Y9 ?get creatives like banners or images specifically for the offer.2 `3 j( Q6 Y. m" I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8: t6 F# a" {8 P9 R A
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can9 |3 W9 a' E. \8 Y' T, y' n) }7 s$ C
track my keywords. Without doing this, it isn't possible to see what's converting.
( D6 u& ^4 [" f2 s# ?In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:: o& B, A3 j% o" D/ V4 x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9( H) I6 W2 |, Z! X6 e
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the. j7 i3 K6 G8 X6 B' Q
bottom of the page:4 G2 @% k+ M* ]. k
Next, I have to cut and paste this pixel into my offer at Ads4Dough./ P. Y' M9 A X7 M4 H+ I* j& V
Click on the offer → pixels → Add a new pixel and this comes up:' a1 G4 C& G. A* V9 T8 l1 R
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
: T7 n/ t: m; v: l$ rfrom your software into the box that says 'Enter URL of image to load'." W- A. ]" X7 T8 A" P, a+ X
Once you do this, it should look like this:$ l# [2 @/ f2 j/ n+ W7 X" Q) [! n1 [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
; ]' Q; X' U d/ n: ^5 n2 S1 ?( aClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
0 }5 m9 s, c! M- ]* \Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either$ E6 N! V# K! A6 A1 U
Prosper or CPVLab.
/ K w& c) e+ {. M7 V5 l0 o7 f9 J! A3 {8 a& y
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发表于 2012-12-27 18:47:17
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