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PPV GUIDE [PPV新手入门][28页]
* ~2 d% B7 \1 b: j5 i详细的请下载电子书！2 \8 {3 @' M4 P! V p
1 j3 G2 S, ~& O T6 `; G/ x/ ], W% ^ o
Newbie Guide
" w. `+ H! o& UPPVPlaybook.com! N* Y7 M' z4 V; v6 H0 d# W
Tracy Shaffer2 \3 S8 ?' e( o. d( T" q& z
David Ford! x( U3 L$ z( U, y7 Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
9 S) a# T+ T# Y/ H5 [8 AGetting Your Mind Right to Start Affiliate Marketing
9 y. V% A8 @' _* `) ^" jThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
1 P5 |9 q" I8 i% \: s" j" Vever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
7 m+ n' j( W* c. `0 \you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing7 M- {, v) @& R5 v( v7 O& r% M
with any success, these claims are laughable and far from the truth.4 I: `: U( P% O: }
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash" K# y6 S1 D8 Z$ t: q2 `( |
flow management. The main benefits are the low barrier to entry compared to other businesses, and: N1 \& F# { |" b. o/ e
the ability for a marketer to be a one person shop and make an incredible amount of money with low
7 e( b6 \; Y7 G4 O( j7 G# [1 Roverhead.% C' K& J5 S5 _) o
The winners in this business are the ones with persistence when nothing works, who know there's
- a$ }0 \: x$ r. O* w* hplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
. |! {' a9 u4 `; M) [The cold hard reality is this: virtually everything in the space is changeable, what worked today can
8 X/ A7 ~6 \3 G [6 K1 g3 pstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.+ j+ Y4 e* D8 n% M& I
Most of these things happen suddenly and without warning, and they all contribute to the amazing
8 m3 U6 P; b9 J* b2 alearning experience available to anyone with a few hundred bucks and the ability to open an4 i" n6 H6 A1 o# Z5 P% t
advertising account.2 H, {9 G' `* O0 p9 O: {+ q2 Q
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
9 V' k; v+ P9 o; f5 |% g/ w, x- Cwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
6 [+ k _' g: N ^" v* l% ~! q Fmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
# x8 P' _& g" J4 W3 otrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.. R+ Y, Q& A8 H) e- k+ J! @
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you' W, q/ x( k% r! Q- H
started building PPV campaigns right away from start to finish. With that said, time to jump in and get9 y6 S7 n5 u: x, p% w. \
started building.9 [% }2 X# M6 ?
Things you need to get started:) [ \9 J& a e$ b8 W' B
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator), n& C( D/ O6 c. K
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)! Z: {- b D1 A9 o6 S6 E1 T
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic). a" ~5 u6 f1 L1 G5 o8 |- c
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
- g: T9 F3 a. j2 e6 J+ v; vThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
4 L0 V; H8 F6 ]7 Nwith PPV.. ]& `* ]) W& G9 `* m
Basic Getting Started Definitions& t% f) y- j, }8 X5 s% U
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more3 ~5 g# C n" W$ b
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
3 u2 b( a' v" O% c- n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 25 Q. o" ?7 \% n# H
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).: c% N+ o \0 L, A
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate! z$ \/ X$ O3 p
receives a commission on that product. An example would be the Amazon.com Associates program,' e; S P% |/ g" }1 M
Comission Junction or Clickbank.
2 H- ?: z7 W9 y0 W( pCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
0 @7 u- R1 `0 c1 }& Ian action like filling out a form, submitting their email address, signing up for a service or sometimes( I+ d* l9 t& O b4 u& p
buying a product. An example would be Ads4Dough or Neverblue.
0 A3 [! G( }! E- qAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
" {$ d0 b$ n* G# t. r# `account, getting the affiliate approved for offers, bumping payouts and just about everything else( {- F/ M* C3 H. `1 p: @; O
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
. f& p5 \7 r5 Y+ u8 M8 aright from the start can really help you.
- ^, {5 j! H5 A7 x/ aPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served& E/ a3 z# u9 _& }- H
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
" S( `1 S3 b! j ?view, starting anywhere from .01 or .015. }- `2 U' `" e7 n1 Z
In order to use this type of internet traffic, the affiliate can sign up with a number of different
6 ~1 X( V d* [' G/ I0 _( xcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,! X$ l7 |$ `" M, R
MediaTraffic, and AdOn Network.; E; N8 H- ?& T( j
Don't popups get blocked by pop blocker software?
. a6 }9 c, Q, l+ f! |No. Popups are served in a new browser window as if the visitor had opened the new window
! X; ?2 Q# g$ K4 mthemselves.
: ~7 {: i* a; gHow many popups get served to the visitor?
4 L$ a/ j, i6 e; s4 pThe number of popups served varies depending on the PPV network. Some pop more frequently
! z4 T B$ G3 h+ Q; e9 g# y(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by3 ], l7 E) M3 f0 B' C% h! r( e
serving this kind of advertising, so they have to toe the line between keeping their software
; d( Y, [( h0 m$ Idownloaded and still making a profit.
4 t) ~. C" t" sIsn't this type of software bad? Why would anyone keep it on their computer?
3 i7 w/ ]4 z" r5 e/ x' nNo, this type of software doesn't harm the user's computer.) a# S7 e% X9 h1 V* c1 \* h. L
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,( v! n7 M* q3 F/ b3 d! F" O/ v
toolbars or videos to place the software on their computer. The visitor keeps the software in place so" y! |+ Y5 z9 |: c
that they can continue to have access to the incentive.$ f; E5 S9 Z" |+ j' D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3$ C$ U2 T9 W+ N
How to Get Accepted into a CPA Network4 ~( z( V8 A& U5 @9 f
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
0 w( z0 e8 J; C$ ~* Sto start looking for networks is Offervault which lists offers and lets you compare payouts across
+ ]# w9 S `9 u( ~ d' I* N( wdifferent networks.: t; }5 b) i: I/ i# `9 L
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher): _: c* }- G3 L* R% U8 f; [4 y
application and be as specific as possible about your promotion methods. Usually some time after( p4 L4 w% u9 N, A
receiving your application, the company will call to interview you. The phone interview is a critical
9 E) ]: [- D0 mpart of the application process, and most networks will deny your application outright if they can't get
2 n3 b. @5 J0 C9 h jyou on the phone.
; c3 S8 ^" [" _3 {8 M/ d; ZOften, the person who does your phone interview will actually become your affiliate manager after
" v" K8 X4 T" R- \you get accepted, so it's a good time to put your best food forward.1 X: K, v* l; g. u4 a0 M
You might not relish at the idea of someone grilling you about your internet marketing methods over5 W( M$ @# }/ @) T
the phone, but trust me, this part is critical. Have answers in mind for the questions:1 q# ~. S! B3 ?7 }* X7 v+ y
What methods do you use to market offers?0 L" B, y4 L7 g! s$ [
Do you already have a website you will be using?
+ d; ]% L1 P7 y3 u5 \$ o6 cHow much is your advertising budget?
# H1 c* M, A, L- @, ]6 E* oWhat other networks are you a member of?3 ^& X/ ]& |+ `
Who are your affiliate managers at these networks?
$ y6 v0 U6 n5 X4 ADo you use social media (Facebook, twitter, etc.) to market offers?
( ? I' f2 m0 gHow much traffic can you drive?. R D, O2 z" z& Y' {
Do you have a personal recommendation from anyone who is already a member?
1 Y* X$ v* c4 eOnce you provide satisfactory answers to these questions, the network will approve or deny your
6 x# `, o+ P$ K& W/ M. ^application. If you get denied, just keep applying or call someone on the phone and try again. Be
; h& U u; M. A- _5 _persistent. Also, getting a personal recommendation from someone who is already an active affiliate# P9 ?' t. }4 e# V) k2 y
for the network can be helpful.
6 K& |; y# Q. r' X R6 G9 N$ }To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate/ n1 X6 e0 a+ E
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network% ~' V2 I( `$ t. ^8 [ }
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know% f7 m5 K3 U- s0 J+ N0 M$ s
people can open a lot of doors as far as networks are concerned.
- T7 k4 V; e A0 ]: H. PAfter You Join a CPA Network
' Q( ?( Q% v5 c7 L% xOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager) d a4 L+ T1 \5 W+ W& R' u: w. ~
and make an attempt to get to know them a little bit.% m( T- k& n* d$ j/ a1 A0 f
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
( g" h! |" q" k2 n3 Y4 T' ]2 Fweight in gold. Start feeling them out from the start and try to get to know them. Once you get
+ Q5 z( M$ k6 e$ Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
. V$ ^' V8 J; Hlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
. A) W( A B! N" [bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus" ]' i* @) w0 l, g# @2 t
email.5 p/ ?! L4 v2 `0 D$ V
For more helpful info about dealing with affiliate managers, check out:
& J- M4 E9 B: p9 u5 M, Dhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
* r6 m+ J0 D2 g3 Q: i% mhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
1 o: D7 m3 N! Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5# n' T& i6 }* g! O* h: T/ L
Set Up Web Hosting, X) w# ^" R& W" n
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said6 Y3 ]: h5 z: t# W! Q0 K( B
about internet hosting. In general, you get what you pay for with hosting. When you use a shared1 b2 @; ?- S, y* O
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
! O4 `" O9 y9 [* _6 L/ C$ m" r/ ewhoever else is on the same server as you.2 m( P0 {% c9 `+ r g6 V0 x" `
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast F8 a# |$ A& L
enough that the visitor can't close the window before your pop up is even shown. You have about 3- P0 G o4 X: ?/ L8 s: Y6 i: z
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
6 h$ c1 Q. ~5 k) X1 S$ e vTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a# c( P7 o: }* {# d! d& i, C1 Q' J G/ v
house full of roommates (hosting customers).2 T, B7 Y: m1 x9 B! U3 e( y9 z
In shared hosting, this is like having roommates where everyone has no specific designated area inside
3 D/ h7 Z# U- X8 l9 n) O1 \+ othe fridge where they are supposed to put their food. Everyone just jams their food in however it will
* e- X n0 F6 @( ]) j) p) y# gfit.0 Q& ]' s) q9 A% ]
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
% D. v( L. x7 Kthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
4 Q2 ]+ X# ?" f% Itheir food. Everyone else's food in the house has less space to take advantage of., r, ]7 z0 v, s1 O$ j
If you have less server resources to take advantage of, your ability to serve popups will slow down. For* y1 {) F: j- P& }0 U; Y
any type of hosting this is a bad thing, and especially while running PPV traffic.! W# Y- Z8 p! R( t
In the case of a virtual private server (VPS), everyone in the house has their own designated space& H) D2 o5 P) c, X0 o
inside the fridge to put their food, and other roommates can't come into that space. The server is0 u% i2 `( T5 V9 Z( U4 e
partitioned, so that each customer can only use a specific amount of resources at any given time.
+ A3 C& J9 m2 Q+ a7 vA dedicated server would be like having the whole fridge to yourself. All of the server's resources5 e3 |2 T# ^* ~+ Y+ w
belong to you and no one else can use up those resources. This makes it possible to serve much more: }* N4 h9 o) R1 ?1 ^; ?
traffic, faster.
9 j K0 k$ C1 oAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
* o0 D& q: X- A# K; Z+ Q9 _2 bAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
6 J( I/ M6 d' C/ ihere:, R" n9 f- ]8 v) ^0 `
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-! q3 w, G3 X# _' G1 d Q3 Y
VPS&highlight=hosting2 N( I4 H- U8 L, A9 R: b* E# |
Dedicated-Hosting-vs Shared-Hosting
7 i5 L p8 o6 I G" }2 T& xhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-) |1 O4 @" S/ a8 P
Hosting...Your-thoughts
" Q1 J+ Y9 v( Y; u" m* B& B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6* Y& ^0 }; |- J
Hosting Providers for PPV# v4 c" f' s. E5 p3 b3 b4 \9 G4 J
Beyond Hosting
/ r! Z$ D, C8 p! | a$ ohttp://beyondhosting.net/7 B. b- _7 M1 T2 I6 {1 Z9 p
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment% x% W0 e3 Y; |% [) i B' f
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
/ X* B3 c* R4 o0 P3 g( mdirect linking with PPV. Also, these guys provide great support.
8 O6 z; a- q* W7 ^/ a" q$ rProsper202 Optimized Hosting
( u0 x/ f9 M& E8 @4 Nhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/. O) V4 f1 Q, @5 A& c
CPVLab Optimized Hosting
9 X; K8 Q4 h# F! e6 Lhttp://beyondhosting.net/CPVLab-Hosting/
% H+ |7 o/ {7 f5 e- ~/ mDomain Names for PPV
6 w3 q- k, G i! W( qOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is! _- v! y' ?7 _' t* B
where you're going to host your tracking software and your landing pages if you decide to make them.
/ c5 M+ @2 x1 YOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
5 G: m* o# |9 p7 o# Kbland one is fine to start with, to host both your landing pages and tracking software. The .com,
2 z8 H4 R+ ?% K4 A1 u.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
4 z- W4 Y7 ?* }3 k# I+ U7 @term or build a whole website.! c' P% Q& r1 v; W: \* H# Z
After you buy hosting, a domain and get those all attached to each other, the next step is to install
2 D5 s2 O( y2 _: L Mtracking software on your domain. This is really important, because it is necessary to track your
6 R6 r. I6 g( y. o8 c- t% d# jconversions down to keyword level so that you can optimize your campaigns. Without proper4 T* u {7 ~$ a! e9 I: b3 p
tracking, it is impossible to know what is working and what isn't." I/ V% ?4 O/ X; E2 t
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software9 k4 v" P0 V B s @7 A& l/ A
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.& ]9 T' r( ]& e% Q6 t
Prosper2026 N4 P7 v1 S& }9 m' L6 y
http://prosper.tracking202.com/apps/7 F* i! ]; ^ |* B5 S; P
CPV Lab
+ j0 F; m- a% x" c( ^5 f! g! T' `http://cpvlab.com/
7 \( S5 S H5 I& \ _4 fCPVLab Help Videos
3 M% ]( s& E! {6 |3 F4 hhttp://ppvlab.com/oweiw/oiurw/vdm.htm
) i6 U0 H* A, `8 J5 P+ J# tAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
- V2 C( A( e. o" v; ]0 findustry standard.
7 X" ]# L8 ~* E% e4 q0 z# S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7& q1 t! T- R* t% \
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from& @0 `* k5 m% g
good support if you have problems with your installation.
- m8 r5 u# y4 E2 k- \2 R% rTracking 202
0 M. X% ]1 w( p7 A+ eTracking 202 is the hosted version of Prosper202. You can create a free account and then build your+ O; r: J) J4 ~- S4 L' V
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
9 _7 G3 M- Z1 s6 Aarea., q# H% Z9 D5 k/ |; e9 q! d
If you choose this option, keep in mind that your tracking software, one of the most important parts of* C# v" R' d( T$ |
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2025 ^5 k5 b! ?$ S# W9 M
interface, and their hosting.' A4 f* N6 J; s$ o- U0 j
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords+ u/ A* {) N8 ]1 |% P
and targets which you are bidding on. Leaving this up to chance in order to save money could
& I: X! |8 ?7 p% Mpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
) B: W; f( U6 d, Z' i& {/ H; L3 mwere using.# c' }5 r) p0 o g+ S5 x
Choose An Offer& M- c( j2 J$ ?. F$ F1 L A
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.) e) p$ I# ]2 C; ?' R% B! r
Lesson on Offer Selection
" i; |9 l0 j6 b% @7 D, whttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
) M% v2 a$ r* Y3 }9 LIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.& u+ {0 b3 `$ k$ ?- u1 Q
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
U. W3 R/ K y5 y7 G7 ILeadImpact as the traffic source.
9 c, u. O6 I) oNow the best way to learn how to put all of this together is to just get started. For some variation in9 m, O- s3 ~) F8 H ]
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
; b' p; f* l3 \4 t @campaign.
3 L8 K2 c7 S6 T% |( o! d8 U2 cWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
. d# B! N8 o4 k. ypage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
7 p Y/ ~+ b+ W0 P ?& Kthat all traffic is accepted.
1 S' S- K- L/ W2 aFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
8 M( y4 ]% S$ @! Y1 O6 gThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can& T5 n `: J8 ~
get creatives like banners or images specifically for the offer.
: d" l5 ~; z) o7 E ]4 {- |( _& z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8/ I% O! O+ c8 Z. e3 d: B* S; e9 H
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can* n y3 r" @/ o3 A: b5 E
track my keywords. Without doing this, it isn't possible to see what's converting.
7 l: }; b6 [$ I$ S, oIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:- n( u4 x4 n f/ e8 d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 90 y5 r8 L# ^; H9 v" r/ ^
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the& T" R5 e5 \3 G& z. z: Z
bottom of the page:
% w, E& D# z/ {6 dNext, I have to cut and paste this pixel into my offer at Ads4Dough.
2 s5 ~# k U1 ~ c& ^( I1 mClick on the offer → pixels → Add a new pixel and this comes up:
7 W6 _3 G% B9 E7 b7 u* [" OMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
) g& w5 Y% h' k2 [; g9 yfrom your software into the box that says 'Enter URL of image to load'.+ H% o5 g; T/ @8 g
Once you do this, it should look like this:- e% L. n( t- m. I3 F* M( D: \" C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
) g/ ^3 _2 z' }' t6 R8 VClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
1 J1 |, L( O, l$ ^+ v" U' n9 ]7 mNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either* _: w& t0 L- M
Prosper or CPVLab.5 d) T" m, z a
% C ^2 D) G( |. \9 g: u. X* z) a |
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