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PPV GUIDE [PPV新手入门][28页]
% M6 x. e' k& K& S8 g& M; H详细的请下载电子书！
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4 G% y* Q: m7 V! j' Q+ v+ f
Newbie Guide
2 r9 P, k8 g8 W7 L5 d) z6 RPPVPlaybook.com1 z7 L4 C+ E! i1 Z$ D% g7 U2 r" L; ^ p- F
Tracy Shaffer" {2 U l5 z Z
David Ford
: ]- u& |/ r3 h! r7 |4 c4 p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
! R: s, n! }& T$ _: Z/ L5 d8 o% z" X9 NGetting Your Mind Right to Start Affiliate Marketing- o. Z2 c& N5 U, U' J- A' ^) I0 _
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
+ V4 p( u6 p) \- Fever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where% @5 Y7 z$ S) A" H5 U
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing6 c6 K8 e6 [7 a7 M8 [
with any success, these claims are laughable and far from the truth.
* [/ }. f2 ~* H' @! PAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash% M0 m `, z/ g# x. X' h
flow management. The main benefits are the low barrier to entry compared to other businesses, and" x- u' q6 w [( C- l$ s
the ability for a marketer to be a one person shop and make an incredible amount of money with low
3 r; Q+ Y3 f* E: s5 Aoverhead.
, Q3 _ S @! H- n2 A8 z/ Z) r! vThe winners in this business are the ones with persistence when nothing works, who know there's
" Q" V8 L/ i. x, i, M4 P" E; {plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
F u+ C% F5 y, ~4 HThe cold hard reality is this: virtually everything in the space is changeable, what worked today can- D0 }* X5 b' }
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.3 @9 |0 O+ M" \' G
Most of these things happen suddenly and without warning, and they all contribute to the amazing
# g* @# I, D4 i9 i1 ~* Vlearning experience available to anyone with a few hundred bucks and the ability to open an$ ?( y* u7 Y6 A. V
advertising account.
" q3 |4 e; N* r, `9 ?Your competitors are willing to work at this around the clock. This isn't a push button, instant business
& g7 Q9 x R' A% w* A: A4 Jwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
1 \! _7 m) h/ Zmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
7 P6 ]( e. ~7 t% S+ B6 J' W7 Z; w" l4 b; wtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.: n5 `# Y& @( j8 ^( w2 F" B* D( t
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
9 P; |8 n! o" Ustarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
; S, M! n# M0 U5 z9 S7 T% xstarted building., |1 Y# T' u9 {2 x4 o3 Z5 u8 R& l
Things you need to get started:
1 V7 y1 ~8 V0 O% l* H! z; j1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
: `- ]# V; T! q2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)$ i' k% L7 R' p6 J8 E
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
9 Y$ S# p- `! }/ ?6 ^# N- m4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)4 l0 U) p: d: a j
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
; |6 P2 \; P7 o) }1 y" ~2 @with PPV.
8 i( M& V. w5 T& xBasic Getting Started Definitions. M9 i7 j' I) n J+ E% a6 t
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
9 B5 n. Q2 P2 a: faffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main; f0 X; f5 e7 L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
/ K0 l+ B$ t B9 k! utypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).3 Q5 V' O2 e3 m6 c$ t# ?; |
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate2 K6 {1 K: V' {2 f2 A- `* x
receives a commission on that product. An example would be the Amazon.com Associates program,
: c. |) X+ [( L3 M$ V1 v PComission Junction or Clickbank.
2 ^- n( o6 j; m _4 dCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes# f7 e* y. ^) i6 T
an action like filling out a form, submitting their email address, signing up for a service or sometimes8 }3 q5 [4 ~/ W( Y( V& ]- @/ d
buying a product. An example would be Ads4Dough or Neverblue." r/ Y% A* u7 A! s* x, m& _4 z) ^
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
, u8 }* S+ A$ R) v; x0 g. iaccount, getting the affiliate approved for offers, bumping payouts and just about everything else1 v, C/ d! g% M3 J9 i, U6 e) g
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
) e+ o( I, E8 ^) q; Vright from the start can really help you.
; y9 d! e" S, G W ]PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served9 [( ], p2 B2 m A
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per0 N$ u7 S1 r# l1 L
view, starting anywhere from .01 or .015.0 D* M/ ]) y( d; B; \9 r2 W
In order to use this type of internet traffic, the affiliate can sign up with a number of different
' t$ G Q+ {1 Z0 c" h+ T& Jcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,+ M4 X' `, D- \
MediaTraffic, and AdOn Network.9 n) \' D2 W- a' e+ W8 X
Don't popups get blocked by pop blocker software?
" s8 l, \; {# W, F: @3 TNo. Popups are served in a new browser window as if the visitor had opened the new window
0 M. @7 ~: y: d/ b; E gthemselves.
8 }$ t, O# d# m; @8 LHow many popups get served to the visitor?
; R( \ E& C, d% M9 W( N2 } G4 {3 xThe number of popups served varies depending on the PPV network. Some pop more frequently) H+ `8 ^( J- t2 x* S/ v
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by- F1 N" w* s. N- V8 C
serving this kind of advertising, so they have to toe the line between keeping their software& o' h c+ w" P' Z6 J, {
downloaded and still making a profit.
3 ?7 `1 a4 ]6 l7 h! N3 ^/ s4 Z: NIsn't this type of software bad? Why would anyone keep it on their computer?$ o) n% g7 ]* t2 r- J
No, this type of software doesn't harm the user's computer.
8 d: b/ `! @! W [- N2 ~" l! kCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,( Y* h) K6 U( o# u
toolbars or videos to place the software on their computer. The visitor keeps the software in place so8 X+ p" \2 f$ F
that they can continue to have access to the incentive.
+ E: u8 q' T# u0 h: g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3# s L" o% ]' h) `4 S& }
How to Get Accepted into a CPA Network, E; X0 s2 x- V% Z
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
% W4 X4 Y3 B" t% h$ d7 v. dto start looking for networks is Offervault which lists offers and lets you compare payouts across
, s7 ~$ P' g6 a3 Bdifferent networks.
& E5 |5 N5 F# N4 M4 c9 W1 I. `Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
* t7 }9 l9 e1 j% g+ W5 h( W, Qapplication and be as specific as possible about your promotion methods. Usually some time after
7 G% p( T+ U7 F9 F8 f: l* b- v4 [receiving your application, the company will call to interview you. The phone interview is a critical! [1 D& w5 J% O& r! d
part of the application process, and most networks will deny your application outright if they can't get+ F7 n4 F$ M6 M% }2 g3 U7 f
you on the phone.
3 l1 Z' A! r p' P* YOften, the person who does your phone interview will actually become your affiliate manager after! a. R; c( w# n1 j- P( P
you get accepted, so it's a good time to put your best food forward.8 j, K0 o: p0 t ]7 |$ f5 @' r
You might not relish at the idea of someone grilling you about your internet marketing methods over; |1 {! N# i2 ~6 }
the phone, but trust me, this part is critical. Have answers in mind for the questions:
1 q# X9 Y2 R- {3 m+ Q d' V8 E" ]What methods do you use to market offers?
8 h! f8 \! c1 ~7 l; G) Z) `+ S- C) bDo you already have a website you will be using?4 z: k% ~7 u& d1 t2 g2 Y+ C9 b
How much is your advertising budget?
5 d3 P% l# f* z& T( oWhat other networks are you a member of?
/ v! N& l4 u$ T C1 j R9 Y+ xWho are your affiliate managers at these networks?
% N6 ?' A$ n) r) iDo you use social media (Facebook, twitter, etc.) to market offers?' e& F1 [7 g, v. M0 c
How much traffic can you drive?
+ M" O/ A. f$ O6 u4 JDo you have a personal recommendation from anyone who is already a member?
2 `2 f& h' W9 uOnce you provide satisfactory answers to these questions, the network will approve or deny your
( c4 F& t5 J* a; ~5 W: W; Fapplication. If you get denied, just keep applying or call someone on the phone and try again. Be7 s" y1 p S* ]4 T# D C
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
; d1 [: S- W' _( X& Vfor the network can be helpful.
$ ]0 [; [$ L) P' x: \To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate% u+ R; Y6 d) x
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
/ ?, R5 f. |" B4 Uowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know2 e' |- i, y& b/ P* Q; p9 Z% U4 Z
people can open a lot of doors as far as networks are concerned.6 |+ s+ r; r6 G& B/ j
After You Join a CPA Network
8 |! S! @) [2 K; w4 ]8 EOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager) D6 n/ C0 d# v& J+ V
and make an attempt to get to know them a little bit.
' \* L# I4 b, |1 L8 }% LFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their" _4 z( l# x t
weight in gold. Start feeling them out from the start and try to get to know them. Once you get5 D2 o1 K& v% D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4. ^+ X/ Z g; H. u
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout& h8 c& s- C( w6 F8 k/ a# g
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus- ]8 ^* i/ [- P) t3 k/ h
email.5 ^4 N. L3 n! e: E. m! U
For more helpful info about dealing with affiliate managers, check out:
; T7 N0 {' `% N3 \+ Uhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
U0 e. o* W6 ~6 J4 |8 Qhttp://www.mrgreen.am/affiliate- ... iate-managers-want/' h, v/ t5 |0 @+ c. u4 B$ [3 i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
0 i% l; d/ B4 p, KSet Up Web Hosting
+ f! t: k ]% w0 b1 j7 R3 ]Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said7 Y6 v/ T$ w9 B P+ S- x! r/ @
about internet hosting. In general, you get what you pay for with hosting. When you use a shared, e5 o3 ~+ d. S6 [& g9 D
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with* z) Q; J# [4 W" b+ h
whoever else is on the same server as you.' i/ I' A; I2 f, l+ }
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast6 N3 Q1 Q( d% F' y
enough that the visitor can't close the window before your pop up is even shown. You have about 3
+ |" t7 B& b- F4 l7 J% H7 x% wseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.3 @/ c; f: f" g! e2 k# v H: H
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a. S, `2 r4 |& |& f% M) P* c
house full of roommates (hosting customers).
, t! c, J) v# bIn shared hosting, this is like having roommates where everyone has no specific designated area inside
$ ~- l# p+ Z1 x- Q3 T- @the fridge where they are supposed to put their food. Everyone just jams their food in however it will
5 a; n. I6 m" N0 {' nfit.
+ p. h" l/ o% Z& ^# E5 \" tSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
x0 b8 @, q) I- pthe rest of the roommates, by virtue of simply needing more space and resources to accommodate ?* m$ f1 L# B
their food. Everyone else's food in the house has less space to take advantage of.5 j8 d# |0 w$ y7 A4 ~& l# P( o" v
If you have less server resources to take advantage of, your ability to serve popups will slow down. For: P! l# D! a' O5 A4 q$ }; \
any type of hosting this is a bad thing, and especially while running PPV traffic.
0 J, s3 W. `; U8 }. DIn the case of a virtual private server (VPS), everyone in the house has their own designated space4 N+ o" Q5 P g4 R" j$ P
inside the fridge to put their food, and other roommates can't come into that space. The server is \# b$ H* {5 \
partitioned, so that each customer can only use a specific amount of resources at any given time.
- {" e8 J9 ^! Q8 K7 P; vA dedicated server would be like having the whole fridge to yourself. All of the server's resources
* x4 O8 ~" ~1 N. L; Zbelong to you and no one else can use up those resources. This makes it possible to serve much more
# A. ]8 f( ?$ i/ g f4 w; b: ]traffic, faster.7 \) h3 x* V: Z; L# H3 u+ E' E
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.4 r- t8 y- a2 n2 H1 [5 G* l2 V
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is3 D# Q7 K! m" d& m
here:
. z2 d! F& f( {5 E4 Fhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-. B, T @ n$ C6 P( H/ i/ i
VPS&highlight=hosting9 z4 k: H+ z' Q1 @ i
Dedicated-Hosting-vs Shared-Hosting+ J" E* n1 C" x$ |4 n& M' D- w
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
, n' P2 I; V, {: N# g fHosting...Your-thoughts
' q' s+ Q8 s4 \# `8 M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6" E, a! h* }) _6 h/ U9 R
Hosting Providers for PPV2 f ~8 h" d1 h Z; w
Beyond Hosting- Z+ X$ b A% y8 t, a% W0 c' y7 {
http://beyondhosting.net/- `' a4 r0 l9 H5 P) y7 v) F
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
! d* Y+ H! F- g7 oreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when* {% r7 {6 k G9 t1 h3 j" P
direct linking with PPV. Also, these guys provide great support.+ S4 O" V% h- s5 Q6 }
Prosper202 Optimized Hosting' b- x0 B) {4 ^; P0 f! G* y
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/! i. N: a9 F( J8 }0 t
CPVLab Optimized Hosting
: r6 f3 e+ f/ h+ ^7 x5 uhttp://beyondhosting.net/CPVLab-Hosting/
5 z: E7 @. r0 A: v" q4 t" ^Domain Names for PPV
6 ^; H4 S) W' g- s" i- u0 OOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
2 @% X. h4 R/ y. bwhere you're going to host your tracking software and your landing pages if you decide to make them./ J, K. E: P8 ~
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
3 @( ^3 k- l0 i2 f% S3 A) gbland one is fine to start with, to host both your landing pages and tracking software. The .com,
8 n: F( Q2 Y( s9 h7 Q0 c, t- ^.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
! C" r% r1 }. k9 n1 ]/ z: o+ Dterm or build a whole website.% E5 x, c" m& N; C
After you buy hosting, a domain and get those all attached to each other, the next step is to install/ s/ q* E2 d- N# K" V7 `
tracking software on your domain. This is really important, because it is necessary to track your, T2 x$ P# h0 }" K) m( [* f9 j
conversions down to keyword level so that you can optimize your campaigns. Without proper" K% d, C6 l+ G* ~# ^. p. s( D
tracking, it is impossible to know what is working and what isn't.+ }( D' ~. h" _" v' b4 F5 o8 g
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software' \9 r( N( E* w2 E
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
' \8 W! E7 s, G+ u6 AProsper202
2 z% Q: G+ s2 ?http://prosper.tracking202.com/apps/4 d) x5 a) d1 H
CPV Lab& @/ @& t2 {) p" {/ p
http://cpvlab.com/
7 u4 y0 p1 c: T: z* ~5 tCPVLab Help Videos
! B! b) ~# Z# V2 f- vhttp://ppvlab.com/oweiw/oiurw/vdm.htm% R% @/ ^0 x& R; l* g2 U* r
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
8 Z* A& z/ w& M0 h% X1 R- e3 Aindustry standard.1 h1 h" j& G* ]. T6 c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
$ S+ V5 _* L1 f9 o4 `CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
5 i W, @# ~/ ygood support if you have problems with your installation.
- S7 q+ v+ U' ITracking 202) Q: e4 F, d& G
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your9 | _2 {7 k! }1 n* V7 X2 \
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user% v* ~8 p- ] B- E' f4 x
area.9 c1 f, K! ]% z* j& T% H
If you choose this option, keep in mind that your tracking software, one of the most important parts of
0 v% L" v, t; h5 `: h0 Jyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202& z3 n3 A( w. N1 Z4 P% t, _
interface, and their hosting.
- t I2 f. Z6 b+ ^( S; Y5 v; OAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
* }8 Y6 G; x% I$ ^: Y; d( x$ {2 H; jand targets which you are bidding on. Leaving this up to chance in order to save money could4 l3 p& Y( a# ]2 ^# I
potentially leave you open to huge risk if someone else caught on to what offer and keywords you, ^# w$ V; K9 a
were using.; @1 ]* k7 o, C+ K) U4 u
Choose An Offer
1 X( |, \( |5 w. c% ANow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
# Y1 M. i* I7 C& PLesson on Offer Selection
* q$ B. K: X0 y' a+ {http://www.ppvplaybook.com/forum ... on-Selecting-Offers( ^5 L2 p$ O+ Y- l. v6 U3 ?1 ^
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
: T7 r) W* |! W& k/ XTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using- T6 {/ @7 O* y
LeadImpact as the traffic source.+ W4 K# f) h* b
Now the best way to learn how to put all of this together is to just get started. For some variation in& b3 \$ J/ m3 I
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
! _/ Q) P# |9 E( gcampaign.
7 b+ n9 m6 l( V4 nWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first% G. ]1 P& R4 z* o& k9 L3 y
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says& z- d( k+ i4 _
that all traffic is accepted.( U9 @5 ~2 Y6 o9 f' D
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
& g# W% M( l. gThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can: I" F$ t x) X5 u \' d& {
get creatives like banners or images specifically for the offer.
~/ I( y# b, `" ^3 s ]; t$ {8 j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
; o( P3 z9 v- P3 o% Q. r/ c4 PBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can* m6 z- H: r8 _* F) u
track my keywords. Without doing this, it isn't possible to see what's converting.( f7 }" |1 D$ k1 o8 L t2 U
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:; M7 c% Y) F, ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
: c1 e1 D6 s# QIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the' s5 }' V$ A& u3 n) L
bottom of the page:% C& |: Z! x* ~9 b
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
$ D, w5 e( C" ]; n& N. m! A% K* q) iClick on the offer → pixels → Add a new pixel and this comes up:0 g3 d5 h% _' V% y
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
: d3 M4 Z$ ]: G/ e: ]( K/ zfrom your software into the box that says 'Enter URL of image to load'.
& n" `) s5 Q4 a; p% W( c9 l4 }Once you do this, it should look like this:
' f4 E X2 ?* M% j: K9 w) { K3 V) X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10" H" @# i+ t) \0 [. k
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
% ?2 U/ \# T D, I) hNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
1 L+ C0 y0 X! N- mProsper or CPVLab.8 H/ u% x' s) J' ]) b& O1 j
6 ~3 m* m; t' i: j- D |
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发表于 2012-12-27 18:47:17
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