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PPV GUIDE [PPV新手入门][28页]. e7 h1 |, d O' Y
详细的请下载电子书！
0 m1 ~# l( k* m# T4 |5 W# |8 g! f" J
9 Z& a# }8 ?" V8 Y% }$ {Newbie Guide0 p8 o9 U3 d6 F( U
PPVPlaybook.com
' I" o0 F+ b" [, g& @2 L8 n/ tTracy Shaffer* d: \+ @2 L9 f) i
David Ford3 J; Z% ]' n* X& Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1' C" e( M/ t7 N" g, W
Getting Your Mind Right to Start Affiliate Marketing4 c8 c7 ?5 e- \9 J/ z) w
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
! q8 G# ~( A7 C. }ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where. x$ q3 k; S- K# u. U0 e e/ N
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing. p" P, c% G v. n
with any success, these claims are laughable and far from the truth.7 w: e8 \- @" w/ L' s
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
4 K3 L* T7 u7 ~flow management. The main benefits are the low barrier to entry compared to other businesses, and4 _9 Y d, \* g* A0 g
the ability for a marketer to be a one person shop and make an incredible amount of money with low& c7 X& }+ W4 l+ k
overhead.
, a w5 i- ^) B) W, A1 oThe winners in this business are the ones with persistence when nothing works, who know there's
+ o4 y. s/ A2 m9 Z- Y# W% fplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.) o, q d. Q- m( t7 O( N x- e
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
! U& b' {" I& o! A2 d+ Tstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.: X+ q. G. g1 B- i4 ?
Most of these things happen suddenly and without warning, and they all contribute to the amazing
4 D$ j! z: m+ R% j4 V" Vlearning experience available to anyone with a few hundred bucks and the ability to open an
, I V' P! d$ N* z& I+ H* ^advertising account.3 f9 j! X7 s1 ^! [9 G2 ~
Your competitors are willing to work at this around the clock. This isn't a push button, instant business* ~1 E Z% @1 [4 S
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet- A8 U( d2 R0 _
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,5 Z; V! P! U6 k7 u" g
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
6 \. Y' K& I' p' V) z( d: aWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you x3 W. J9 f6 l- I/ {1 A
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
+ f! Z1 V$ Z3 ustarted building.' |+ e( k G2 `* B3 F4 z A
Things you need to get started:: ~. M: H+ U( b
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)3 ]* j' R0 a: G' O* |& G
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
# v! @ L1 q9 P a* g5 y' y3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
, x7 L, C: \* I9 k4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
" w: N) { Q: f2 m. l* a& BThis guide describes from start to finish, how to get started in affiliate marketing by running traffic4 `* M5 |6 C9 B8 \
with PPV.
8 W5 ~3 [; Z2 p, ^ s- VBasic Getting Started Definitions
8 ?/ \+ |: K: W" Y4 f. u6 I# hAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more# B/ A( [6 F7 \7 x5 ^; W
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
7 @$ P; W- ]& }8 m) d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
3 u$ d( o( a# F5 h+ e. w |types off affiliate networks are cost per sale (CPS) and cost per action (CPA). C, s/ A/ d/ K/ \: D6 C: `0 \
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
- @4 x' }; I8 h4 S( S% _+ Wreceives a commission on that product. An example would be the Amazon.com Associates program,
% _3 Z. D0 o) J6 N$ z$ G+ CComission Junction or Clickbank.1 T7 G& x& H% e1 h% V
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
2 c: Z& O5 p- v$ S2 E- U5 B1 wan action like filling out a form, submitting their email address, signing up for a service or sometimes
0 R& o1 l; f2 ^buying a product. An example would be Ads4Dough or Neverblue.* |, |" ^. l8 k! D, {6 q4 S
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's2 f, r. o& C' ]. [9 I! O# I' m; z S5 l
account, getting the affiliate approved for offers, bumping payouts and just about everything else9 T& a( d8 L4 ~& S! }0 U
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
+ p. Z- @2 k6 D# g" `9 E- rright from the start can really help you.
3 @) s, E6 y. r" J+ m7 O) pPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served( @0 h/ J8 s! l1 v8 t& K/ u
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per1 r; x" c$ s0 O3 Y& {4 U3 \
view, starting anywhere from .01 or .015.6 f& G5 Z; f/ ~, q8 t* O
In order to use this type of internet traffic, the affiliate can sign up with a number of different
) N/ a4 R# O# u2 v/ Tcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
2 S X" R, N3 ` A" F( c$ GMediaTraffic, and AdOn Network.
' G) ^5 O' `7 T: aDon't popups get blocked by pop blocker software?
4 W3 r. k. t6 h1 Z& S; c& B3 Z- JNo. Popups are served in a new browser window as if the visitor had opened the new window
( D3 J* G& E. B: R7 sthemselves.7 B8 s2 M0 }$ g8 e, T6 d
How many popups get served to the visitor?$ n* {+ ^! R% r; Z" {& s8 l
The number of popups served varies depending on the PPV network. Some pop more frequently
% K) a* b, n) e- H% f(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
( {) u3 ~8 a5 A g& Y0 _2 x6 jserving this kind of advertising, so they have to toe the line between keeping their software
: n. k6 g! Q/ R+ Qdownloaded and still making a profit.6 M0 D- d6 z& s, Z L
Isn't this type of software bad? Why would anyone keep it on their computer?
+ _: B( e, e0 F! H G5 W4 q5 f0 O0 UNo, this type of software doesn't harm the user's computer.
+ I4 A/ [+ g# nCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,5 E. Y$ V( p! G" S) ?
toolbars or videos to place the software on their computer. The visitor keeps the software in place so& v9 L5 ~: z4 E4 g% d. a8 Y& Y
that they can continue to have access to the incentive.& W5 ]! m8 c) Z6 ^6 N' B+ R$ c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3& U4 o+ {+ u2 Q* y3 C$ \' v
How to Get Accepted into a CPA Network
0 D, Q( ]& r" }0 F. Z. |In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
h5 O6 m: c+ Oto start looking for networks is Offervault which lists offers and lets you compare payouts across
( u! t; M( z6 }' o" d ]$ |different networks.
& t" |/ b: d* E" }Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)0 l2 a" F9 M2 t$ ~: F3 z6 V* ] h
application and be as specific as possible about your promotion methods. Usually some time after
4 [* Z% o# P' H( s3 i& F$ f+ v, Kreceiving your application, the company will call to interview you. The phone interview is a critical
1 V0 G4 u% _( kpart of the application process, and most networks will deny your application outright if they can't get
! A: c& R. o( y) x, R6 ~you on the phone.! O/ g$ q) Z3 x! n! r) k. O
Often, the person who does your phone interview will actually become your affiliate manager after# k% _* Q0 d q: H# {4 |+ b
you get accepted, so it's a good time to put your best food forward.2 s6 T0 A, d' p k- i
You might not relish at the idea of someone grilling you about your internet marketing methods over J3 v5 [( ^3 e) T2 N* L
the phone, but trust me, this part is critical. Have answers in mind for the questions:
( N" v! V+ Z6 G3 XWhat methods do you use to market offers?
/ [7 r. ?8 \5 nDo you already have a website you will be using?
. X1 p' p/ D* \& D! c& zHow much is your advertising budget?
; O0 ~( l: C$ F5 _8 w. j8 NWhat other networks are you a member of?
# W7 i% K7 E" ?6 vWho are your affiliate managers at these networks?5 [. ^4 |% `& L. W6 r; g5 V
Do you use social media (Facebook, twitter, etc.) to market offers?
, |* ^8 O8 n% xHow much traffic can you drive?4 d) r) |" ^# q- ?
Do you have a personal recommendation from anyone who is already a member?. [" ] i6 p: i. f0 ]* j
Once you provide satisfactory answers to these questions, the network will approve or deny your
8 N- i! S" K; v9 [application. If you get denied, just keep applying or call someone on the phone and try again. Be
4 } y$ ]+ q o3 n& u# }; b1 qpersistent. Also, getting a personal recommendation from someone who is already an active affiliate* [' M6 Q6 T Z9 _. c$ ~5 _
for the network can be helpful.
( P& [1 O3 I( W+ g) Y8 ]To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate5 s* `* B% b; D7 T
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network8 d# P2 G# J- G' t
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know3 F; z: f6 e, Y% l+ x
people can open a lot of doors as far as networks are concerned.: [8 x; X( r6 u! {5 d
After You Join a CPA Network) V+ N. R5 n2 T% F, K
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager6 n! y- _: \8 Q* g. r
and make an attempt to get to know them a little bit.
$ Y$ p& G) J( D; zFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
, ~) Y0 [ g3 X1 Z2 \weight in gold. Start feeling them out from the start and try to get to know them. Once you get
! n# e s+ q# g, |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
3 A6 j# F, s4 Plarger, they can really help you with your marketing efforts, scaling campaigns and getting payout0 _( N" D4 Y( z
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
8 `( z( {* k) j* `1 n8 I2 {email.
6 X. |5 R3 c- O% l, R& | m( TFor more helpful info about dealing with affiliate managers, check out:5 w% B* @$ c: J; }0 p4 ~
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
% k. \8 f6 _4 g. ?http://www.mrgreen.am/affiliate- ... iate-managers-want/$ E: ^+ c: k. m- D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
R0 c- c( K0 M' O) u5 }9 N+ nSet Up Web Hosting
8 q" v8 r! }1 P. ?% R8 CGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
9 b/ Y+ h A2 @about internet hosting. In general, you get what you pay for with hosting. When you use a shared
6 Q" O, k& l- j- q2 F( phost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with( Z, {4 j) Y# J5 g1 d/ h
whoever else is on the same server as you.
+ n" g4 _6 d1 ~- s; ~& CSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast1 r7 ? J$ U' [" |6 w+ M$ I
enough that the visitor can't close the window before your pop up is even shown. You have about 3
3 z' W! U( P- o* K2 Yseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
0 h M5 S) p5 C% W) p# fTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
9 ?0 N+ q9 T' _" _house full of roommates (hosting customers).1 O6 Q! S* M2 H2 }$ O* F
In shared hosting, this is like having roommates where everyone has no specific designated area inside1 G$ W- h3 i1 S* r; \9 X6 u; c
the fridge where they are supposed to put their food. Everyone just jams their food in however it will1 W$ q. G/ ^7 m/ R0 {7 {1 P
fit. a3 }$ M' ? ^$ f
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
' P/ L+ z- C, K# F- _the rest of the roommates, by virtue of simply needing more space and resources to accommodate
, y2 H. ?1 F7 q: ttheir food. Everyone else's food in the house has less space to take advantage of.: `: m6 t. K: y4 d; V- _# R
If you have less server resources to take advantage of, your ability to serve popups will slow down. For+ Y! W5 \- W- m2 Z- k
any type of hosting this is a bad thing, and especially while running PPV traffic.
: N- A5 |* N6 u8 E% V; TIn the case of a virtual private server (VPS), everyone in the house has their own designated space
2 |* A7 g3 S; H8 minside the fridge to put their food, and other roommates can't come into that space. The server is
1 q6 ]8 K$ ?8 ?* l' Epartitioned, so that each customer can only use a specific amount of resources at any given time.0 Z$ s, D1 b& q, G; l: l8 Z
A dedicated server would be like having the whole fridge to yourself. All of the server's resources+ ~+ l3 Y5 M( {. n! a* c& [1 Q2 [
belong to you and no one else can use up those resources. This makes it possible to serve much more
! K/ {/ \. k4 I6 n( F* x# U" J4 n Xtraffic, faster.
/ E3 I! E' |9 X9 `* O+ D2 KAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
% T# R' z# K& [ aAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
- Q! b/ A% d, f3 zhere:8 f! f5 [ q* u1 H
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
Y# f% g( v- o( V& p0 j; {VPS&highlight=hosting
5 P( N0 R/ q2 V G. ODedicated-Hosting-vs Shared-Hosting
% _7 J% H3 d! Ohttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-- C$ R& w. Z* m/ e' O7 E
Hosting...Your-thoughts
, t: M! M# ?5 K) B( i C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 66 L5 g) D. N" A$ a
Hosting Providers for PPV
" o( h0 x, `; G/ T- iBeyond Hosting. j# P$ U) [9 V' C8 J: i3 ^
http://beyondhosting.net/
) \0 w, f2 `% n `! y3 e4 [With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
5 z) U4 M. {+ n; a' }- O5 vreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when( S2 \: W2 _7 }6 e" Z
direct linking with PPV. Also, these guys provide great support.
7 U# {% Q3 `# G: W) qProsper202 Optimized Hosting
?0 n2 J6 E0 z# l3 k, X9 Ahttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/. d+ A- `4 w# _3 u0 H. t' Q
CPVLab Optimized Hosting6 K/ Z0 W0 r4 i, d, d5 C; q
http://beyondhosting.net/CPVLab-Hosting/( }! o7 I$ _. W6 d2 X1 k
Domain Names for PPV7 f4 l9 a8 p' V9 ?; F
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is9 c6 [; w5 e3 z/ f) w# u B
where you're going to host your tracking software and your landing pages if you decide to make them.
5 O/ ]+ N1 j: oOftentimes people wonder if they should have a specific domain name or a generic one. One generic,7 t" g5 j; Z4 e. p, S$ G
bland one is fine to start with, to host both your landing pages and tracking software. The .com,& k! D+ c6 J5 \& U5 x; r" w
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
5 c1 I U. B" ` qterm or build a whole website.
; e8 G( D9 L: }. f/ g* |0 XAfter you buy hosting, a domain and get those all attached to each other, the next step is to install, Y& `5 }; K. Q; ? M
tracking software on your domain. This is really important, because it is necessary to track your! M4 W% ^- y4 `1 o+ A
conversions down to keyword level so that you can optimize your campaigns. Without proper2 j; ~ c9 Q! M5 r* y
tracking, it is impossible to know what is working and what isn't.
8 |' Z8 E3 B0 nTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software/ a1 ?- K1 C5 P, T) m/ A- w
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides. @( Y# D4 _' a8 v# X
Prosper202
# l& m. ]% X: o3 T; Bhttp://prosper.tracking202.com/apps// Y7 S8 `3 Q8 q8 n
CPV Lab9 P8 i( ~5 W& [) k: m: j
http://cpvlab.com/
0 o( T) ^: ^1 A$ d# n$ U9 X% t: wCPVLab Help Videos
/ h) L- n6 u( y) b8 q( R2 Nhttp://ppvlab.com/oweiw/oiurw/vdm.htm) I6 y9 z3 j5 f" S! q( c
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an: s& P4 t8 r4 r- m# L
industry standard.
- Y0 }4 ]; M8 k# Z, }8 y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 77 c9 C( \! u- `0 \* O
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
0 W. B$ ]! s3 ~6 p- c1 b& d7 dgood support if you have problems with your installation.
6 G+ P, i* Q" O2 E! ]Tracking 202
. ]% `% {. q( r* |$ F8 T; MTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
9 d% h# c: C' ?/ _6 L8 U" t& Gcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
9 S. t; ]& d8 warea.# ?" O/ }* H0 ]' T2 R# W3 v
If you choose this option, keep in mind that your tracking software, one of the most important parts of
5 x( F1 G! i+ k# H, D! r) Lyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
* X' Z1 T6 [" d% Cinterface, and their hosting.
4 _7 O$ a4 S" i9 F: R! H8 TAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords8 r3 Z# S2 M% `/ Y% t
and targets which you are bidding on. Leaving this up to chance in order to save money could
2 u3 Y+ d5 P1 k9 `/ o2 Gpotentially leave you open to huge risk if someone else caught on to what offer and keywords you- ~8 x- m+ ?9 y: C/ r
were using.& c" u2 h" G0 E" K$ p, S3 s, f
Choose An Offer
# ]9 j# |, X6 Q0 O$ I! r1 o& DNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
# [& Z% y1 m1 \2 P7 |Lesson on Offer Selection
4 z5 m" Y ]: K' fhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
4 g& z4 t B+ N! J; C5 Q& y8 ?In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
. U( J+ n( g+ D0 T, k8 NTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
1 @* r7 X8 l: ]5 U- e) PLeadImpact as the traffic source.
8 V& H* E/ e$ n4 o- }0 NNow the best way to learn how to put all of this together is to just get started. For some variation in
- V& g# S; r* [0 @" s% z- dthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked. `$ T7 | f5 f5 u+ n2 I% V
campaign.
. n4 K+ d# |( x* P. z7 b% xWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
e5 f8 c/ L# L. epage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
/ m! @& K0 q% }$ ?2 E$ uthat all traffic is accepted.
- M( z, @0 g& @! E# x2 NFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.& L* O1 A j6 s9 F- M5 z
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
. C, {+ H3 C% I \ F0 A- @get creatives like banners or images specifically for the offer.
% J6 f' ~9 R7 d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
/ B' s5 l* ~ @5 T( NBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can7 x* U6 A8 H: s
track my keywords. Without doing this, it isn't possible to see what's converting./ H: z$ P1 f7 P6 P# o& ]
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
' j- r7 R+ d8 p7 J% N' S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
7 b! l8 T& x% F8 i' ?In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the+ k& o+ y7 [6 V- x! ]
bottom of the page:: ~( d, w# |7 @% d
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
5 x+ }2 F1 B8 {, ~" J5 pClick on the offer → pixels → Add a new pixel and this comes up:
7 Z0 i# c3 n# @& ]& C/ Y+ F. pMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL5 n* G% J6 Y7 P' [3 `! b
from your software into the box that says 'Enter URL of image to load'.
4 ?8 j; `/ X+ O8 x5 wOnce you do this, it should look like this:5 b+ j; Q& ~1 J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10 x7 V$ h) s0 x5 @- U
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:$ h, Z, ]& D, w; ?- u0 \! |% Q: ?
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either: b8 G2 q1 h N4 u9 c! U6 j
Prosper or CPVLab.
8 \5 a& F2 F( f0 m2 s" O5 X* M! b' y& l' m a
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发表于 2012-12-27 18:47:17
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