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PPV GUIDE [PPV新手入门][28页]( H% n# g+ Y2 f! H2 i/ t
详细的请下载电子书！
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Newbie Guide
8 i3 `+ |3 x( k- m. s0 |# P dPPVPlaybook.com L) p5 Z# q. P/ _) J4 \* p
Tracy Shaffer# L; I' \0 t: C5 m% m& C
David Ford( ], l: q% m' j+ R! ~* I6 Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1; ~! r, W* G, c* ~1 F( c
Getting Your Mind Right to Start Affiliate Marketing
( o2 K" t: i- h( |8 `. RThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an' w8 E( w8 s' d% \
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where* D% ?5 {# m8 @- W) i5 q
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing5 K! t; J6 e; U9 X4 \7 P; H; o) A
with any success, these claims are laughable and far from the truth.5 ?/ G8 q1 n! b9 v
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash# ^; @1 h% Y6 o
flow management. The main benefits are the low barrier to entry compared to other businesses, and; v# }9 t3 g/ G7 Y
the ability for a marketer to be a one person shop and make an incredible amount of money with low
9 b2 k! R* C: z( t% @9 u6 Foverhead.
* ? u/ {- w2 j: FThe winners in this business are the ones with persistence when nothing works, who know there's
4 @: ]1 @& {% Wplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
: W. J- Y' B5 [/ L% jThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
' i; ?% D. q8 b/ [stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
3 y+ P8 ]( `9 l. \0 ~; bMost of these things happen suddenly and without warning, and they all contribute to the amazing( J1 j/ p5 [* V5 b3 H
learning experience available to anyone with a few hundred bucks and the ability to open an# Z3 R: K% o8 h9 H/ V3 ^
advertising account.. ~2 Z, P7 W1 o% \
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
4 T* E( D2 W. q. W+ U4 @where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
* K( c* S: O8 Y# \. P* d: u* H$ @2 Tmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
$ g$ m2 R8 A# Q2 H6 \/ w- P5 ?- f& Ctrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.5 A; b8 q [5 c+ a6 j& a7 f
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
4 s8 k! U% c" Nstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get2 v2 a& K: }2 X) @% V
started building.
) D/ o; C; _6 y0 t) ^! KThings you need to get started:
5 x! @- q. x" R1 q1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)7 Y7 x1 d6 i5 I9 V7 C% J
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)+ A; F* p T2 ?* p) V/ m, w
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)9 J& e# K. G0 V/ L+ ~3 b- a2 t' W
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)7 e) U5 A# O% y Y) D+ d
This guide describes from start to finish, how to get started in affiliate marketing by running traffic$ G y. q/ e( i" H! b* ]
with PPV., w' ^$ L# a8 D8 S
Basic Getting Started Definitions6 f7 I& _" ~" l! h* g; S
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more: z" r. U% n( K+ K' I
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main2 q$ X; f4 o" ^ z( b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 29 r* Y' z2 @( x+ K
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
* a$ Q; U5 Q) [1 h7 e; [Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate/ l, o" @! u: F( ` c' @; l% }6 C
receives a commission on that product. An example would be the Amazon.com Associates program,
3 E* R2 p* A. y8 V; mComission Junction or Clickbank., n) r. s8 J, w, V& p
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
Y: ~* F8 i# I1 d4 N: uan action like filling out a form, submitting their email address, signing up for a service or sometimes
0 P* r% l8 c& b- i. l/ l8 `buying a product. An example would be Ads4Dough or Neverblue.9 w- C$ `; Y- w0 J2 d) O
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
1 j y& [3 ^! m& y! zaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
7 p9 z% R* B7 X$ Urelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
( N( H" _ ]; ~' ~5 ~right from the start can really help you.( M+ e/ y3 ]* _2 ^$ y. r
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
, B, o9 W0 L& J) Z! N0 kin pop-up form through downloadable software on the visitor's computer. The advertiser pays per1 O+ B: z' P& A/ O/ e# G
view, starting anywhere from .01 or .015.
3 e$ R; b6 k j9 s+ x% A" y6 EIn order to use this type of internet traffic, the affiliate can sign up with a number of different) v- S3 t$ _4 ?& q. r5 `- s" h
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
7 n% M+ v3 D" WMediaTraffic, and AdOn Network.. j9 [2 H# Q& h8 B
Don't popups get blocked by pop blocker software?' m; S$ W6 o. Z& z: C
No. Popups are served in a new browser window as if the visitor had opened the new window
$ V! v/ ]" [* E7 c6 dthemselves.
' A4 G( U9 w+ }How many popups get served to the visitor?
1 N8 S8 K3 h+ ]) q+ fThe number of popups served varies depending on the PPV network. Some pop more frequently
, F1 Z+ `1 k% v# a(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
' o, X- |5 n- V1 v" jserving this kind of advertising, so they have to toe the line between keeping their software
( H3 l, `! e: _" y: L. k6 }downloaded and still making a profit.
$ R: H# t: f" a0 O- ^. RIsn't this type of software bad? Why would anyone keep it on their computer?
% m8 @) m3 F* d! U9 wNo, this type of software doesn't harm the user's computer.
! L) I4 `1 v3 z4 b& }% RCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,1 x- }# K: J# ], Q
toolbars or videos to place the software on their computer. The visitor keeps the software in place so) R* K+ O* E+ S
that they can continue to have access to the incentive.
/ |/ X6 U- j0 z4 h$ v# I6 z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 34 r1 p4 p" @/ K) t
How to Get Accepted into a CPA Network8 o/ @, {$ Y4 x. B
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
' Y- U. |7 F3 ^" ]- {to start looking for networks is Offervault which lists offers and lets you compare payouts across$ }0 A) R) @& h( \# ^% [6 y
different networks.
/ |% a4 h% B$ z! E( j3 IOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)+ ]3 {4 w4 ]- [" ?* R
application and be as specific as possible about your promotion methods. Usually some time after
0 D* t3 t4 U8 H* n/ Treceiving your application, the company will call to interview you. The phone interview is a critical* y" q- w* |9 v* A9 N
part of the application process, and most networks will deny your application outright if they can't get
/ F0 q! U$ o I* }# Y; L: d4 Y/ Xyou on the phone.) w$ K% A# P6 D7 `6 e4 E% e
Often, the person who does your phone interview will actually become your affiliate manager after( ]& U" Q* n/ B8 f6 s
you get accepted, so it's a good time to put your best food forward.! w6 p0 e+ i& y `7 Z( M
You might not relish at the idea of someone grilling you about your internet marketing methods over
4 i! m% O1 T* c+ uthe phone, but trust me, this part is critical. Have answers in mind for the questions:
. o. R% M' [4 w% g7 P* a% sWhat methods do you use to market offers?
* L; l5 t3 D: g- [# }, kDo you already have a website you will be using?
* c. w& Y' D6 f5 W; X$ zHow much is your advertising budget?
! {# s6 ^+ p( A& G8 G' L" KWhat other networks are you a member of?- M F3 ]/ d. B/ B
Who are your affiliate managers at these networks?$ H3 p/ V0 `! I# b* ~8 z
Do you use social media (Facebook, twitter, etc.) to market offers?+ r9 Z5 G. c. f5 M; b; K; O) n
How much traffic can you drive?
5 B$ Y" y# C! p/ d x1 zDo you have a personal recommendation from anyone who is already a member?6 C. q4 [- C' Q" g% h& y2 b# c
Once you provide satisfactory answers to these questions, the network will approve or deny your' V; }6 r$ h4 }8 j3 ?- z5 Z. o& Y
application. If you get denied, just keep applying or call someone on the phone and try again. Be
Y8 ~) J4 [' V& D- j4 ~! zpersistent. Also, getting a personal recommendation from someone who is already an active affiliate7 A+ B6 z5 z, {
for the network can be helpful.5 U$ K5 Y0 T; l) L& V
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
* G$ s ~' j2 T2 m# A3 [3 N8 g. \Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network/ s' X" W+ Z; D2 s# z, f
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know, x& q5 e! X7 Z( e- c4 o; L1 g; C
people can open a lot of doors as far as networks are concerned.
: Y% i8 c9 F. I" y7 i5 }After You Join a CPA Network
* y E& H) |7 X$ q, A3 [Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
0 @+ w9 [$ @9 `% Rand make an attempt to get to know them a little bit.
+ t0 X/ G. m, ~1 n" u2 G5 cFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their+ u2 p; ~. U" `0 {. w% t: d! Q/ p# D( ^" u
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
% j6 G0 r' X/ x: C1 D' b2 e' s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4 B; A& j8 ]. K3 Y# g& F7 G' S% s
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout. m) I- {: t+ s. C9 K4 [# O
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
9 y1 W6 z# ^$ temail.
- a) k7 c" J) ?: B6 yFor more helpful info about dealing with affiliate managers, check out:4 z' m0 M% ?; V
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
$ p2 T( ~( o5 n/ @( ohttp://www.mrgreen.am/affiliate- ... iate-managers-want/( [1 ~4 p3 Z/ A, ^3 _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5/ q# q* B% G$ L7 i' G4 V9 A- {3 V
Set Up Web Hosting2 z7 e" e% d; X7 e# n; f x
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
2 a2 U/ {1 U' N2 {1 d3 N8 Tabout internet hosting. In general, you get what you pay for with hosting. When you use a shared. u7 q c1 k& [/ q: F, }) c" \
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with& }. x1 N: H! U/ u" N" e- x
whoever else is on the same server as you.
2 O2 l: y2 t% E n/ h* V) v9 CSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
. \- {& i" X- |" Henough that the visitor can't close the window before your pop up is even shown. You have about 3" h$ e- v2 r% W
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
& k' x% R- i; Z* Y+ oTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
# f% A, _6 e- O& m4 r2 y, l( Ihouse full of roommates (hosting customers).. _9 g5 j, E' m0 h) R/ e
In shared hosting, this is like having roommates where everyone has no specific designated area inside2 x; Y' ], b6 V+ r" |3 |
the fridge where they are supposed to put their food. Everyone just jams their food in however it will$ @2 V/ L o" E( z! p' G
fit.
( k# M9 r% w7 O( T* @2 O4 uSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
0 V' Z8 J" u; w1 i! bthe rest of the roommates, by virtue of simply needing more space and resources to accommodate6 }1 x$ F: O4 ~* Z1 u0 {2 |
their food. Everyone else's food in the house has less space to take advantage of.( I! U" n. X. P0 Y; \- n$ R
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
8 ~0 X! s* A. ^ ]! S1 iany type of hosting this is a bad thing, and especially while running PPV traffic.* W, X# G% J1 _2 K
In the case of a virtual private server (VPS), everyone in the house has their own designated space
, ]+ ^% T) X1 c* d7 i1 Binside the fridge to put their food, and other roommates can't come into that space. The server is! r2 p0 Y7 v# o) f( v+ @
partitioned, so that each customer can only use a specific amount of resources at any given time., C6 Q: a8 v3 w1 R1 J( C# E# z
A dedicated server would be like having the whole fridge to yourself. All of the server's resources* S. p/ W5 Y2 I8 @5 B6 M
belong to you and no one else can use up those resources. This makes it possible to serve much more0 b% Z& |, b$ _5 f* ^
traffic, faster.1 J7 \) O$ Y# C! M- t" f3 Q
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.+ v6 f' o6 p1 j" e
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
% ^# ?; N, |: D# X; r6 [2 E0 [2 Ahere:& A5 {5 y' ]* {3 m6 C' x8 s4 }$ T
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-9 d2 V+ y( \# e' l' C( r% |
VPS&highlight=hosting
# r; m$ K2 f6 X2 P% ]1 o. v1 EDedicated-Hosting-vs Shared-Hosting
$ W: j) s6 A7 B# j, jhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
1 D5 K: m" g& n$ l1 N# A& [Hosting...Your-thoughts
- k; U0 t2 k, }- S) O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 66 q; e$ T' d6 O+ Q) L
Hosting Providers for PPV
" p% X$ c7 |5 _: u$ U7 X) O6 O1 j( aBeyond Hosting
. A* h. m6 G. xhttp://beyondhosting.net/- v6 S. X1 \" e
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
: a5 R8 L4 ]2 } S' Zreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when- B$ {+ d2 M! R2 d# R2 X2 `% V
direct linking with PPV. Also, these guys provide great support.; A' h9 B7 k- t/ o. c
Prosper202 Optimized Hosting( a& k3 o9 G8 f) ?
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/1 `6 f7 x. j/ k7 X
CPVLab Optimized Hosting
# S- m* j/ g* g; L8 }http://beyondhosting.net/CPVLab-Hosting/* \" l" P% H" P$ b l+ h6 |
Domain Names for PPV
7 m3 E' ~" s9 q/ u# AOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is$ g7 O% |1 G' F' Q% }
where you're going to host your tracking software and your landing pages if you decide to make them.( Z0 L: a' S+ \/ }
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,( U' S. O, e$ g5 Q# Z/ h. J. Q$ [
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
* v {- r& E: L7 |: X; Y.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a% |) u8 W6 C; b% K) |: _6 S
term or build a whole website./ E8 k& d) B5 t) ^+ e1 D4 F6 M
After you buy hosting, a domain and get those all attached to each other, the next step is to install
7 o$ ]& ?$ `/ U6 b% ttracking software on your domain. This is really important, because it is necessary to track your
. R! R$ ^# [; m' Gconversions down to keyword level so that you can optimize your campaigns. Without proper* I& [+ }9 j2 h7 Z" C& `
tracking, it is impossible to know what is working and what isn't.
2 s5 @3 F* C0 d2 b, o+ STo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
- H( a% q8 P/ w1 Z" T2 }is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.0 X8 ~& i+ A9 r) J
Prosper202
" X+ D' K3 T: D( K- J' qhttp://prosper.tracking202.com/apps/5 } Z/ |$ `9 m2 `3 ?- H# b
CPV Lab/ _8 J$ M& r; t1 G/ }$ P+ E+ T
http://cpvlab.com/6 P5 k$ i/ q9 p$ r+ u+ h
CPVLab Help Videos- @1 J1 f6 e* ]+ ^: t- [# K- D
http://ppvlab.com/oweiw/oiurw/vdm.htm$ p' y2 H. ~+ {& K2 L9 \
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
; Q6 o6 t1 C% k9 iindustry standard.
/ }0 \8 Q& S" ~0 {4 U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7& |+ \4 d$ c/ k: j: s$ {
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
1 o# T7 L& Q( g: W. Pgood support if you have problems with your installation.
' Y- |8 ?6 |* ETracking 202
" u; @4 g- f9 A6 l2 Y8 m% uTracking 202 is the hosted version of Prosper202. You can create a free account and then build your- i7 R3 e4 o$ \6 L
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
6 m' w2 f, h, l2 v' i$ F7 c5 `area.
$ X) D0 ]8 Y n/ `+ }If you choose this option, keep in mind that your tracking software, one of the most important parts of
# e! X; }/ s1 k, n& |% V( byour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202- J2 D8 X% i( r, _
interface, and their hosting.% X2 ^5 G c5 L9 V4 s
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords+ l$ d% z8 _6 p: I& r
and targets which you are bidding on. Leaving this up to chance in order to save money could, v3 N! M) [6 {2 B4 q
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
- P; A: S7 ~% n7 e1 ewere using.9 r2 K- g4 O5 I* I
Choose An Offer
# p- {2 R& } c Z+ n' z6 ?Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.* y" s5 u& t( L
Lesson on Offer Selection9 K4 w- T1 Q4 g- \4 p4 t
http://www.ppvplaybook.com/forum ... on-Selecting-Offers% B* P+ P- p \& g& O% [% ?
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
' {& D9 T* K3 u) U- L) eTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
% S' w. G0 S; b) c( P( d0 y, A; ~ lLeadImpact as the traffic source.1 b2 z6 W$ a$ A; A
Now the best way to learn how to put all of this together is to just get started. For some variation in
* P# o+ ~* {( u6 V5 { j1 ythe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
$ W2 M3 Y# M9 ?( Bcampaign.% F- d4 N" F# I2 S
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
0 [1 Y3 s" t) b1 ?$ ?page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
5 p! w2 J5 V7 W/ nthat all traffic is accepted.- u+ K6 U% q8 R2 q
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
9 Z& M+ y3 j5 w2 `3 t: e4 IThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can5 U- e7 C: [: j; u: ?
get creatives like banners or images specifically for the offer.9 f: f" J( X Q* u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 81 I- I% @, g f# S) I/ J# |7 G8 c
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
/ J( O; n8 L, T9 S9 m; n2 V6 X) Mtrack my keywords. Without doing this, it isn't possible to see what's converting.
: M) c$ k+ a6 B6 B% C3 LIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:2 Y& @, H5 v( z' h' T9 t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9$ l# J4 q5 z) n: e
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
3 f/ ^2 s% ~. C' s; _* p& ]6 j ybottom of the page:
1 c' v0 j( X/ N+ k' `$ HNext, I have to cut and paste this pixel into my offer at Ads4Dough.! q, J5 G1 y; U# _8 {
Click on the offer → pixels → Add a new pixel and this comes up:4 t' s, {5 Q- u* O
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
# M7 j0 w3 ?$ G0 t, V+ Vfrom your software into the box that says 'Enter URL of image to load'.
- I2 [, ]3 G9 @Once you do this, it should look like this:: u& J) E3 G+ R5 m* O- r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
) s/ K' c8 P3 m. wClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
, A1 z, x2 l/ V0 yNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either) m% F9 n- t' @- o
Prosper or CPVLab.
1 O+ P' ], i9 f1 E) s) x) O
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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