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PPV GUIDE [PPV新手入门][28页]
+ L. s7 a/ b- p; M详细的请下载电子书！
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4 Y5 O4 x; r- _3 H+ O
Newbie Guide
K! @* k2 q7 c, V4 F0 C4 K- `PPVPlaybook.com
/ q' `) `' j9 `- L# |3 x1 UTracy Shaffer/ C/ J* r. C+ p; e
David Ford+ \, w) H1 @& A5 [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
6 u. m ~1 L5 `: }8 p2 y' WGetting Your Mind Right to Start Affiliate Marketing2 u/ K% O9 ]$ R! ~) A
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an! r( y; M2 Y% V: n
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where' Q( r M: u$ v: d7 n/ y5 \
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
' V+ b! ~* n+ t7 p" ^# q7 x; c) Qwith any success, these claims are laughable and far from the truth.2 P2 ]0 ?3 h v/ m
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
; T. |% T, m( F5 l, mflow management. The main benefits are the low barrier to entry compared to other businesses, and
* H( T6 `6 w- ?5 {* p8 ^2 H2 D( tthe ability for a marketer to be a one person shop and make an incredible amount of money with low" @: F# A2 o. N# v! H# p) G# O
overhead.
3 l9 R" \! f* p& p! ?3 M, H7 v/ KThe winners in this business are the ones with persistence when nothing works, who know there's3 C7 e9 F% Y# |
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
* B/ @+ K; V' A" | i" `- y$ lThe cold hard reality is this: virtually everything in the space is changeable, what worked today can+ E; q; B ~; ^) Z v
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.6 \ `& M+ K5 O# p, }
Most of these things happen suddenly and without warning, and they all contribute to the amazing
% q4 {( o# ~: v# R0 Q, {2 F" llearning experience available to anyone with a few hundred bucks and the ability to open an
7 Y" ~8 X6 @% G/ q& Yadvertising account.
' P+ F" L3 Z- h2 ?* n" P! j6 F% }3 wYour competitors are willing to work at this around the clock. This isn't a push button, instant business% B! V5 D/ y5 T- {7 P
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
3 m* C" z9 B/ |! q2 {2 Smarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
/ c @- g2 |4 B! `4 jtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
% K0 z' x# ?% p* r" y/ @With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
9 q: \! @ f% p5 G1 I, r2 |' Bstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
! g! `; d/ ?" ^* Rstarted building. \: q# _, C, I9 }/ M5 B5 B4 M$ H
Things you need to get started:
8 A$ N; l# f: ~4 E, O' U( d1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
- D! A: @7 \9 j6 K- x0 v2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
' f! }- @$ \/ U2 q- ?& h4 R3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
! z# }7 q! s* Y: d0 O' _7 Y4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)4 c- P3 B& L) Z: l/ [" a
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
& G9 Q3 d% v+ V2 K3 z8 Gwith PPV.( _) B+ L3 W q8 n. v9 V+ e
Basic Getting Started Definitions# f5 p- S" F0 ?6 C& U8 f- {+ g/ J
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more( J5 c% n" T6 b% r
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main% q- k2 ^( O- J2 Z) ~ M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
8 G/ N9 `$ _. F8 j1 Q4 Y+ W. J$ b/ itypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).' l2 E3 I# K- j/ `
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate8 K! W( Z7 H, s+ o4 J. }
receives a commission on that product. An example would be the Amazon.com Associates program,
! e, D' e$ A/ s# N0 yComission Junction or Clickbank.0 M$ \& g4 e9 W% x: Y7 B* r
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes u6 E5 e+ ]/ R8 [4 W/ R9 L
an action like filling out a form, submitting their email address, signing up for a service or sometimes/ V7 X! P& S) \$ @
buying a product. An example would be Ads4Dough or Neverblue.
. C2 ?& P# @; E3 TAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
* P* h0 Z' n( u( `+ ] |/ |account, getting the affiliate approved for offers, bumping payouts and just about everything else- F5 o3 ^5 f! _& }2 B+ N" S0 ?# }
related to an affiliate's account at the network. Having a good relationship with your affiliate manager3 s4 w' j9 g$ K% V
right from the start can really help you.
3 c- \$ }( D. }; T M& U1 v& ePPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served! T2 Q& W1 a1 x7 m# c1 t: A
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per1 C0 m" ?. q1 K: d! c
view, starting anywhere from .01 or .015.' d5 M/ p6 M: k! [1 n8 ^: M
In order to use this type of internet traffic, the affiliate can sign up with a number of different' k4 I. n+ z/ J T7 k3 T- ^7 |
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,7 c7 u; V! [, v8 [2 ^( A! l- }, N1 i. R
MediaTraffic, and AdOn Network.4 n6 `. _1 ~( `5 {% ~6 q
Don't popups get blocked by pop blocker software?
) z- j' B! m$ Q4 @" wNo. Popups are served in a new browser window as if the visitor had opened the new window) f) z4 s' z; K# x1 {8 V# q/ S
themselves.
: a4 s: F- q, K! {" }% NHow many popups get served to the visitor?
, J. c2 a) f# X+ gThe number of popups served varies depending on the PPV network. Some pop more frequently4 I, W. u/ l" I5 a# M
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by. J& f; Z+ C2 n2 ]' u, w9 V
serving this kind of advertising, so they have to toe the line between keeping their software
2 Y5 O. i3 @8 o/ ^: e' y9 Sdownloaded and still making a profit.8 F0 K* n: `! Q
Isn't this type of software bad? Why would anyone keep it on their computer?, r e- e% N$ @7 y1 p
No, this type of software doesn't harm the user's computer.
# `( c% t8 p- ^" ?9 r% H- HCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
: W( P- @' e- J1 etoolbars or videos to place the software on their computer. The visitor keeps the software in place so, ~) q7 k: Y6 W7 c
that they can continue to have access to the incentive.* T. X, Q- E' I N+ d8 ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 32 Q, ^3 Q" T7 M" _8 Q1 r
How to Get Accepted into a CPA Network
6 m" N; t k7 |; k/ Y- ~( y/ fIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place: J5 M' ?( L ]6 S; k, {
to start looking for networks is Offervault which lists offers and lets you compare payouts across: k- F& S: \8 e0 |4 v9 j; j
different networks.
( x/ F8 k. L/ ^' @2 ^- \3 LOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
8 L# F& w. _! c% k1 \& y& mapplication and be as specific as possible about your promotion methods. Usually some time after
( ^0 w& `/ c! J1 y9 treceiving your application, the company will call to interview you. The phone interview is a critical
* {% _- G; ~0 F- c" `- I# ^6 zpart of the application process, and most networks will deny your application outright if they can't get
! a: k, x5 o1 X" i f0 ]6 ayou on the phone.
3 K( C+ A9 g" R/ oOften, the person who does your phone interview will actually become your affiliate manager after
( E0 i$ O7 ?3 L' @+ K e9 _you get accepted, so it's a good time to put your best food forward.9 B4 r! u) ]& P$ o9 ]0 Y
You might not relish at the idea of someone grilling you about your internet marketing methods over
& C# q5 i9 ^( Z Zthe phone, but trust me, this part is critical. Have answers in mind for the questions:* R" d" I- p& k) V& j1 k0 s
What methods do you use to market offers?( K! \/ b6 w4 A" }$ d
Do you already have a website you will be using?3 u8 H* S: P' ?# ~- f
How much is your advertising budget?/ _$ M& D7 { C, H
What other networks are you a member of?
0 S' x' C. s: |# |2 ~Who are your affiliate managers at these networks?
7 H. z X/ j. b4 ^4 |1 L WDo you use social media (Facebook, twitter, etc.) to market offers?
P2 e2 Z; K zHow much traffic can you drive?
3 M$ X% u1 ~. F1 G: Y! fDo you have a personal recommendation from anyone who is already a member?
2 j! [& w/ k KOnce you provide satisfactory answers to these questions, the network will approve or deny your3 S& ~) {1 i5 E4 }6 I
application. If you get denied, just keep applying or call someone on the phone and try again. Be
j0 w: n+ z7 |/ Npersistent. Also, getting a personal recommendation from someone who is already an active affiliate% U; ^0 W% L( j; j% V
for the network can be helpful.* b0 I; o4 D* K0 H' A. \
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate% W- \3 [& L. k6 S- T
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
) Y ~5 D# J1 C4 `/ ? C" aowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
3 M$ [: E/ V9 o, H% T {# dpeople can open a lot of doors as far as networks are concerned.
- W6 A& J/ n! a! JAfter You Join a CPA Network) m# W9 U$ r, F0 C/ P, V
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager1 h0 q1 F# A; p7 Z- y- ~, l. l
and make an attempt to get to know them a little bit.
% ]( z9 {* b4 t( T! vFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their2 `& W4 O& I( P5 I3 ]
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
) s5 d& s9 l- M7 v9 e. S& l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4! R# O$ _- b5 J9 }4 A& k$ { [7 c
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
" g! W& h8 N7 j/ _7 g* [/ \bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus2 {3 w; n4 d+ l8 ~% t
email.
: k% _3 h* t. h# |For more helpful info about dealing with affiliate managers, check out:
' @- U$ v; Q3 J" t+ X) t# L& khttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
; y, p( m) w: g; A; thttp://www.mrgreen.am/affiliate- ... iate-managers-want/4 _, }5 L1 l% D8 _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
h3 N) |. L3 {! x( jSet Up Web Hosting& S$ u0 l6 Z2 J! R. m
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
8 e I1 U- \7 Y, {1 _# A: Babout internet hosting. In general, you get what you pay for with hosting. When you use a shared
s. G# _* v8 V# o+ B9 K+ w: Dhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
: X" n6 P8 @0 u4 x( Iwhoever else is on the same server as you.3 t" ]( q) F; N. @. X
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast0 i( ?- K' w7 ]4 M2 D
enough that the visitor can't close the window before your pop up is even shown. You have about 3
% G( Y# f9 Y& _' w- M2 a# K( Useconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.8 |* v- Y8 Y8 i
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a; u) M% t3 D; m( W- c4 Y
house full of roommates (hosting customers).# ?0 R3 h; d! u1 @: n) |; C2 X
In shared hosting, this is like having roommates where everyone has no specific designated area inside( c2 p, a: n! c: t# L9 A9 n
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
* M- j. c/ S) o r2 Zfit.1 O+ e0 X/ x3 i& G, a
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
, m# l( d2 @" K. E9 `- `the rest of the roommates, by virtue of simply needing more space and resources to accommodate& g: P, q' X& a1 y8 K4 ?
their food. Everyone else's food in the house has less space to take advantage of.
5 _; G e# D) l2 f6 N( dIf you have less server resources to take advantage of, your ability to serve popups will slow down. For) C5 A: ?- W. J6 Y2 x# r4 y
any type of hosting this is a bad thing, and especially while running PPV traffic.
) ?: {8 s: N/ E2 M" |In the case of a virtual private server (VPS), everyone in the house has their own designated space' ^+ K% g* B/ @
inside the fridge to put their food, and other roommates can't come into that space. The server is
. ^6 X+ D7 m' n. M( Opartitioned, so that each customer can only use a specific amount of resources at any given time.
$ g# ~7 l# r$ w& u3 N& @4 bA dedicated server would be like having the whole fridge to yourself. All of the server's resources
Y+ C% s7 E& P6 H# v7 ybelong to you and no one else can use up those resources. This makes it possible to serve much more
+ g6 P W* J* | l% o/ W# c0 Vtraffic, faster.
+ t+ S. z% Q; O l1 [3 z K1 lAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.& ^3 D( n0 Q2 I0 l. i
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
6 P5 t8 }5 ]) {& E( Shere:
8 ]) {" N7 N- u% ~$ O0 d v+ ihttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-3 w: q1 W& r! ]1 K: \! S- |7 F' [8 f! G. z
VPS&highlight=hosting
1 x5 Y R" q8 U6 M, X/ ^Dedicated-Hosting-vs Shared-Hosting
% m( H2 }) {& E& Chttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
! `% `& Z7 S; O$ h! FHosting...Your-thoughts* I6 C, t( L) ]5 o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6% ^. S# h; F7 \ p5 z+ M
Hosting Providers for PPV- A! x0 E# W" d) N: t
Beyond Hosting9 @# ]+ P, ]3 \9 m
http://beyondhosting.net/( V" o+ R' @/ `5 [
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment/ h. @4 S7 f0 ]% f6 Z; B8 S
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when J4 E% Y/ R! C! m* v
direct linking with PPV. Also, these guys provide great support.$ U( V" m' c2 B% @5 \. p1 f
Prosper202 Optimized Hosting
" \: N5 [' r% @" Qhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
" v M/ B [) K3 x/ n) ICPVLab Optimized Hosting
! v2 l9 U# n, r8 e( C& bhttp://beyondhosting.net/CPVLab-Hosting/5 h. r6 K. J( T0 [$ M
Domain Names for PPV
! p$ J' w# q5 K0 P3 J2 jOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
8 r& G) k" Q$ _3 T5 p, Gwhere you're going to host your tracking software and your landing pages if you decide to make them.+ V1 r1 ~+ `1 t5 r' v
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,, l [. c1 ^$ ^0 X- @, q8 X- }( y4 S* b
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
' K' Y' |7 y1 V O6 z.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a/ w. L" t4 w8 W3 h% |
term or build a whole website., w! U. X( Y/ e% d$ z+ F" i
After you buy hosting, a domain and get those all attached to each other, the next step is to install
6 O, y9 o3 P! R4 {. p0 D% dtracking software on your domain. This is really important, because it is necessary to track your
' ?- D# \3 a+ U% ?% ^ w( u0 ?conversions down to keyword level so that you can optimize your campaigns. Without proper
8 J& G; j/ K+ s0 S4 Btracking, it is impossible to know what is working and what isn't.# l$ i; Z+ q) |; |, W5 T
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software3 p5 o; m9 A6 T
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
7 z! I3 u$ q/ k1 F& s' O6 s TProsper202
: n* \7 b6 S2 ]: E9 r9 A1 {http://prosper.tracking202.com/apps/
4 Z1 d2 [. E3 }0 cCPV Lab' w( S' T, c' f- J+ K9 X
http://cpvlab.com/( c8 S7 a# g# s. f# H5 k( G; E
CPVLab Help Videos
+ x& m9 j! Q) F3 h" |6 T% S% Yhttp://ppvlab.com/oweiw/oiurw/vdm.htm
3 ?# p! z' _$ M( Q- z9 P6 `4 @4 uAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
: b" Z( a* p2 M4 Uindustry standard.+ T* i; s C. o) A8 t! L s4 K/ w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 73 g# z: m% J! L4 _ b
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
_8 ^% P2 ~- K8 cgood support if you have problems with your installation./ ^3 ~% V7 y: b" z, n
Tracking 2021 ]4 [ V: f; G0 {* Y6 A; c
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
- g0 {6 m0 b, v1 Ycampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
9 O, W3 R; E0 Zarea.
# S( T' X# ]( T2 uIf you choose this option, keep in mind that your tracking software, one of the most important parts of
4 U! f; b/ H& ~your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
0 ?$ P% _8 O8 ~# u/ ?- m) zinterface, and their hosting.. U' p- B, q0 e0 U
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords1 i' A5 Q6 {+ X8 q
and targets which you are bidding on. Leaving this up to chance in order to save money could
! x" c8 t3 z/ C/ f4 `7 ~! Wpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
" {* u) H) @+ uwere using.
5 e, v* o$ f& f; k# JChoose An Offer
( C* B+ l4 Z; I3 h1 T. [1 JNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
: G) R H: E7 {- OLesson on Offer Selection. k' I+ |( z4 r. y: _+ \
http://www.ppvplaybook.com/forum ... on-Selecting-Offers+ z$ e7 O$ {' ]' P6 H
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.- c: U9 B# m9 G9 x8 }# h. y8 g
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
5 N1 y D+ d7 x, T" i; BLeadImpact as the traffic source., a! G A, a& G$ c) X
Now the best way to learn how to put all of this together is to just get started. For some variation in
* \% ?/ y. Q7 A1 I M5 d5 m8 i: Nthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
' G/ P, c/ n: c( m+ {. E/ bcampaign.. C' [' J4 i* Z
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
, X, e6 g, O* F. L* V8 N# o0 Lpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says, s! q9 T' W& F; {3 |! Y' V
that all traffic is accepted.% G \2 d; R# Z
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.. F0 o# W/ s$ s9 O8 c7 W8 l# j
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
3 }& G% k, Z# ]: v6 s0 lget creatives like banners or images specifically for the offer.1 G+ G' [" J! I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
2 D% G$ a' a1 N, z- hBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can# E2 X( }; {8 J/ C( u6 F* x0 |
track my keywords. Without doing this, it isn't possible to see what's converting.5 e7 j/ _9 [$ {3 _$ N8 M& M
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
9 k& A$ u+ m! G2 V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 97 r( i* u( d& |# z! v; \
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
/ p5 e5 X4 L. a* q7 M& kbottom of the page:
6 J0 e: W% J4 A1 YNext, I have to cut and paste this pixel into my offer at Ads4Dough.
" B+ K1 d- x4 X6 m+ a: oClick on the offer → pixels → Add a new pixel and this comes up:
/ q! r. g. c* |# ~4 |1 bMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL$ d z2 P! g( B; z" ]
from your software into the box that says 'Enter URL of image to load'.+ c% I/ G$ e+ b) W" K' n
Once you do this, it should look like this:
4 z* C* Y# f9 B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
8 F. u0 M) k2 |; D0 y9 N# dClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:$ Z+ X1 C7 F/ i& a4 _& S6 S1 ~
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
" ^" M9 b( J- b/ X$ l( E) U+ iProsper or CPVLab. I% b' {, K6 Y. K
% I1 U& N, a1 t# i) }
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发表于 2012-12-27 18:47:17
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