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PPV GUIDE [PPV新手入门][28页]! Z, i* t1 r8 d( U
详细的请下载电子书！) r, b1 [+ I: h. j0 q8 j
$ t+ W# c; r% }$ z- O
, R9 G3 v$ W! c1 ZNewbie Guide2 ~. T h# Y: l6 r6 x; X8 z' x
PPVPlaybook.com' ~- o. @7 u. M. Z
Tracy Shaffer
' I: @) d4 _+ `( NDavid Ford
, i, D: i5 R2 Q0 h9 Y9 v' \: U/ U/ n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
3 d5 g; R' ?* Q2 W' b+ W$ |Getting Your Mind Right to Start Affiliate Marketing+ a& E5 ~8 L& I3 z9 W5 s
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an2 s* \ d0 L# C0 t
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
c& ^5 P1 H$ ]% [you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing1 i( n W; n9 f0 J
with any success, these claims are laughable and far from the truth., w! q$ F, p, e% W4 r, a7 y
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash. T7 M7 H7 S {
flow management. The main benefits are the low barrier to entry compared to other businesses, and& }: l$ m1 L$ g# f! v
the ability for a marketer to be a one person shop and make an incredible amount of money with low; O, F' X5 U' M4 C. u! p! [5 W
overhead.9 _7 b7 f0 i& F+ G3 W& z
The winners in this business are the ones with persistence when nothing works, who know there's7 B4 @7 S% B& l& v
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.* } n1 t6 d( K5 ^& f( }, r" q5 r
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
3 d T& R# I# K0 L( b. @stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.3 B; O! v% m: w3 k
Most of these things happen suddenly and without warning, and they all contribute to the amazing+ W4 d; C9 h( {: n! k1 i
learning experience available to anyone with a few hundred bucks and the ability to open an. w. x6 q6 R7 y5 E- ~1 K5 A
advertising account.
& ?0 }0 H1 J1 o+ EYour competitors are willing to work at this around the clock. This isn't a push button, instant business
* g" M+ N( S8 u1 \$ N9 {where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet6 b: N) P7 W2 E' `
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
0 u7 Y4 E" {; V* u) J! ]trying something else, failing. There isn't any guaranteed recipe for success except this: persistence." g# W7 F4 o* z. b* c- \
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you6 S5 P' O, H( Y( C* h5 d
started building PPV campaigns right away from start to finish. With that said, time to jump in and get5 o) R5 \( e' e; {* \$ r" Y* N$ r
started building.
; u" r* r3 T! \( Z7 vThings you need to get started:
^% n# \$ s9 \2 A& N/ D1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)# h2 E( m1 L" e6 E, ^% }
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)% f8 a) m8 M$ d9 u( g
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)% Z. `" c, e8 Y: A- \+ ~; P6 \
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)! L/ p. A7 m9 r; a3 `) o
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
2 `( C, l* o1 _+ ewith PPV., F2 E1 Y( Y, `8 |% D8 g1 e
Basic Getting Started Definitions
( D! n" X9 E+ \+ aAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more: A# ~& w$ C( m2 \! Z
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
{4 j& k; n& m6 c8 o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 24 p; Q! i; H4 K
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
4 a7 b. P- N! N- Q6 q& [3 T8 i: yCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate- ]" [0 f5 V0 J( u3 F7 e7 a
receives a commission on that product. An example would be the Amazon.com Associates program,
4 N: s4 i/ |! W* RComission Junction or Clickbank. x n9 z+ G( |% t: m3 d
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
5 `$ X( s( ^3 w- w0 N. V$ s- z/ [an action like filling out a form, submitting their email address, signing up for a service or sometimes
8 A' S. K* w0 n7 _! X ]) g, Jbuying a product. An example would be Ads4Dough or Neverblue.5 |+ b8 N2 }7 n' b+ @
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's! t( Z% _3 G1 C- ~
account, getting the affiliate approved for offers, bumping payouts and just about everything else& b, S- C5 P; O3 y5 b7 Y7 u
related to an affiliate's account at the network. Having a good relationship with your affiliate manager8 i& ?: [) C- w( V
right from the start can really help you.( P2 W& A# t+ [* P' K, q/ m
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served" n0 m5 i/ W8 L/ V& q2 \
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
% S' o) Q) p2 n# L# {0 ^/ d; v, Q/ Aview, starting anywhere from .01 or .015. w6 c3 Y. v3 R
In order to use this type of internet traffic, the affiliate can sign up with a number of different
/ ]$ U$ z5 j$ mcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
$ A! J/ ?+ M7 m9 G0 OMediaTraffic, and AdOn Network.
$ [# i. [) f" E: v% r# T% t0 NDon't popups get blocked by pop blocker software?- U7 G' s$ r! y9 H, q2 I
No. Popups are served in a new browser window as if the visitor had opened the new window" x0 G1 q) b- C9 O, D
themselves.
2 w+ X. S' [8 J7 L; oHow many popups get served to the visitor?
% R& @6 I* l9 A* o0 a$ v/ \- ?; b4 ~The number of popups served varies depending on the PPV network. Some pop more frequently
7 Q+ i/ P* b+ L& J2 `! q8 ~(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
" K) T* x) ]5 O) x1 }$ Vserving this kind of advertising, so they have to toe the line between keeping their software/ {4 @( e( q, N- {- H! |2 a% h
downloaded and still making a profit.
4 n2 z: C- o; x8 J g+ HIsn't this type of software bad? Why would anyone keep it on their computer?
' @ k9 ]% c! LNo, this type of software doesn't harm the user's computer., M! Z/ j M) b- G. e
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
- h: |" x- V5 F ]4 Ntoolbars or videos to place the software on their computer. The visitor keeps the software in place so
7 i7 K5 Z. \+ r: n! K8 ^* o% A( ythat they can continue to have access to the incentive.% l0 H6 e: k+ n: T! y0 O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3+ C6 l* L! _4 c. ~3 X5 b$ R; F
How to Get Accepted into a CPA Network* q% r4 {: c4 k9 r
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
: \/ L/ @3 C- K1 @7 \. U7 Vto start looking for networks is Offervault which lists offers and lets you compare payouts across5 K0 D h' k o. A$ M% e) j
different networks.
2 U! e) m3 f5 u+ V+ D J$ H6 cOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)' @6 X9 G w/ O% y/ M
application and be as specific as possible about your promotion methods. Usually some time after3 q% \8 r# k) J2 U6 F" q% P, |
receiving your application, the company will call to interview you. The phone interview is a critical
7 ?' r3 }# u+ p& ?% mpart of the application process, and most networks will deny your application outright if they can't get
: ?1 z* T( O; l- r' x$ r, R" vyou on the phone.
4 o. c$ X* m# p2 w. }Often, the person who does your phone interview will actually become your affiliate manager after# [( K) l4 ]6 [' O2 c
you get accepted, so it's a good time to put your best food forward.
* j7 m _5 a8 f' u5 j: [You might not relish at the idea of someone grilling you about your internet marketing methods over" r! Y) N' _: Z6 g1 x/ w$ t; g @8 @
the phone, but trust me, this part is critical. Have answers in mind for the questions:0 ~7 K+ u# A) [8 @# `/ a
What methods do you use to market offers?
- ]9 X# D) J7 \" a2 i+ h' KDo you already have a website you will be using?. x* C1 s' ]: S. k& O2 U6 j% t
How much is your advertising budget?% q5 w6 b! G1 q8 T+ t- K. E
What other networks are you a member of?
0 d U2 _: j& m# ]0 I7 T7 xWho are your affiliate managers at these networks?
! F- h1 c7 T# ~& ]$ Z1 B) ~: o+ iDo you use social media (Facebook, twitter, etc.) to market offers?+ Y( P' j/ e4 {" ^; w
How much traffic can you drive?6 w T& w4 U% w0 [6 r( s
Do you have a personal recommendation from anyone who is already a member?$ M ^% g, c. j$ h; V1 {5 N1 {
Once you provide satisfactory answers to these questions, the network will approve or deny your
; ^) R9 J G. o% V2 T" Qapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
* G& X2 G2 b; w5 J8 D5 o! e2 _persistent. Also, getting a personal recommendation from someone who is already an active affiliate
% Q4 u9 O% Q# |7 Nfor the network can be helpful., d) Z3 I1 b* I& X
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
" i: T1 { x* `% B* Z6 d! A0 SSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
% S& r6 Z1 O( B- I) S8 G5 T: ~/ howners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
1 g1 M3 K7 m: v* m- l0 b; zpeople can open a lot of doors as far as networks are concerned.% l, F! E' U0 c
After You Join a CPA Network
9 I/ p: U! u2 Q. W* p' [4 WOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager3 q+ P1 F7 \' y+ R$ x9 g6 r
and make an attempt to get to know them a little bit.5 I# w+ f' e2 d/ n. v. i" p! C
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
# } I/ [/ T0 [weight in gold. Start feeling them out from the start and try to get to know them. Once you get
8 P1 L& x& O+ P1 I- `1 x! E5 U6 j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
" h. C. Z3 t! l2 R! n6 D- jlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout' p1 L/ k9 ?$ f. H' b! l2 l
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
$ y- G2 r w4 S; Pemail.
* w6 C f" W+ x |; e+ b( |4 uFor more helpful info about dealing with affiliate managers, check out:3 |+ c0 {; [: f
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
% R: X$ ]( S/ C6 Y( fhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
1 _ M# e# C! E4 ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
" {& W8 W% a+ a3 D: oSet Up Web Hosting
- ]8 _6 w- J9 IGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said2 a3 W2 Q* x' a: k& b5 v! r
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
_7 c% F0 m! u Ehost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
. n( {, v9 B6 p3 ?% Fwhoever else is on the same server as you.
9 o. C$ W& r7 j0 d! N% D' |Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
3 D3 R' s2 X: Y2 \enough that the visitor can't close the window before your pop up is even shown. You have about 3( I9 s$ A8 r2 ]! F2 q* |
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.' E1 _( x* |& E& X* k8 Z
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a4 f9 y' B7 z& H
house full of roommates (hosting customers).- i" A* Z( j3 h; W0 F+ `# g
In shared hosting, this is like having roommates where everyone has no specific designated area inside
- P! o; c3 F, c3 Kthe fridge where they are supposed to put their food. Everyone just jams their food in however it will# c3 a' Q" o2 S2 z3 b
fit.7 Q5 t( R5 Q' N- H3 W% `7 i+ c
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than7 m; V3 r3 b# Y9 Q. S* c
the rest of the roommates, by virtue of simply needing more space and resources to accommodate$ e& R* h, M8 a. G# G& p
their food. Everyone else's food in the house has less space to take advantage of.
2 `3 X6 `4 ~' j: Y+ d6 [If you have less server resources to take advantage of, your ability to serve popups will slow down. For
7 a0 n( ?0 n- n( x' f$ Uany type of hosting this is a bad thing, and especially while running PPV traffic./ l/ K: Q3 N- K8 I9 n
In the case of a virtual private server (VPS), everyone in the house has their own designated space+ @0 y h# d* a- c
inside the fridge to put their food, and other roommates can't come into that space. The server is
4 [; t4 [/ s) Q e t! W7 Cpartitioned, so that each customer can only use a specific amount of resources at any given time.2 ?# G, z% r& G$ d. @; r# R
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
/ j- d# E9 S6 Y, F B3 bbelong to you and no one else can use up those resources. This makes it possible to serve much more- O$ f* Z6 X1 t0 v+ f
traffic, faster.6 F) [8 K- F6 ~3 {( U) K9 q
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.5 D$ j( z5 M4 {5 p6 M' D2 G
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is4 s/ h7 D+ r, B6 N, }4 D# ]8 q& G
here:
, e5 `* Y2 f" N3 X- g% F/ ^http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-, z% P6 O# C7 l) J3 i- c
VPS&highlight=hosting, |; b& F+ Z9 s6 z$ X* ]% |
Dedicated-Hosting-vs Shared-Hosting
8 S4 P: C: U9 ]' l- x( rhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-8 C/ _- [5 \* a3 k# B+ Q T+ Z
Hosting...Your-thoughts
9 a Q! x( i! ^$ P _% t' }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
, F. C) g L% AHosting Providers for PPV
! H9 Y) K% h2 w* ~( fBeyond Hosting
2 Z1 q7 t' t; v$ M2 khttp://beyondhosting.net/! t0 }( C8 U, t/ ^$ R
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
& j* F0 m B- w1 l8 e, D+ s# r$ Creceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when0 r( M- ~4 R) c# J
direct linking with PPV. Also, these guys provide great support.
. z2 H2 q# o7 n: U, m6 d. q$ kProsper202 Optimized Hosting1 m6 y* |% q% }6 l
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
; \! U3 {0 z0 ], f3 B3 w- wCPVLab Optimized Hosting0 K4 s6 e$ \. y9 G( N- d
http://beyondhosting.net/CPVLab-Hosting/4 e% f5 h" M* B( l8 [% b
Domain Names for PPV# F% Y. r r& u$ N. ^: [; v
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is- a+ U1 {5 b# ^% ?2 O7 C
where you're going to host your tracking software and your landing pages if you decide to make them./ u$ p, C' y% `' d0 q
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
* Q* V! [. q. p( C: ], \$ Pbland one is fine to start with, to host both your landing pages and tracking software. The .com,
% ]5 N, A; v, U6 S w0 r+ M* V3 b.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a" R8 J3 J. m3 Y$ [$ T* _9 y! U
term or build a whole website.& l, q# |% w" Z( f' L. W3 Z4 G& L7 v& k
After you buy hosting, a domain and get those all attached to each other, the next step is to install
6 d' }& r, ^% T+ X; b' y7 Ltracking software on your domain. This is really important, because it is necessary to track your$ T( D5 g `- J, U
conversions down to keyword level so that you can optimize your campaigns. Without proper
4 J& |9 m1 ?9 V B) e' s' T2 D/ Utracking, it is impossible to know what is working and what isn't., g [8 e+ x8 W0 c
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
5 A- E4 c+ y4 p* u# Q) d4 x* L: Iis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
; R& F* S2 r! [$ _2 U/ NProsper202% S4 h# e( a* [9 n9 D
http://prosper.tracking202.com/apps/: F# n. c, ^/ Z+ m# A I7 {
CPV Lab) {' R# X' ?( |' c4 F- u; \. a
http://cpvlab.com/
! _2 t a' H2 D# Q( J Q9 BCPVLab Help Videos6 x. |( c) B! B! Z' }2 F
http://ppvlab.com/oweiw/oiurw/vdm.htm
0 R. g9 e# e- ?: R4 d0 s. W# b4 KAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an3 Q8 U* |4 E. l# {, P3 \4 W
industry standard.
9 Z' |* X7 n# E" ], @, T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
) t x4 F' _6 Q4 @CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from9 n* Q* f3 H2 w
good support if you have problems with your installation.
# Y0 I/ t( C2 }: }3 e& B% l& c! j# PTracking 202
9 ?4 m( f4 z1 n0 H9 b! D9 ^% V, @Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your2 { p7 m6 U" h' Q0 d, ^+ M% ~
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
! _( p' F8 Z2 t3 u- jarea.1 L1 x( @0 ~' M6 e
If you choose this option, keep in mind that your tracking software, one of the most important parts of+ g4 Z$ U W$ L0 p
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2023 _# c, l1 q- d+ s& z
interface, and their hosting.6 r7 I; b+ _0 ?
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
V B8 q+ E' ?3 h9 Qand targets which you are bidding on. Leaving this up to chance in order to save money could
9 k# l% j% G: Rpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
% B# t% ^& d J u( z5 mwere using.
2 ~( v' C% V9 A ~# |Choose An Offer* i* `. U! H1 H- _
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
8 X& n5 G( w- Z9 n% pLesson on Offer Selection
, s! U( ? Z& g, @$ D" W2 V- ^http://www.ppvplaybook.com/forum ... on-Selecting-Offers
) b4 }; t. y4 f6 H5 f: iIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
% s( v$ k8 v" }6 o" fTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using- g! S) X6 g% h$ Z% B. C
LeadImpact as the traffic source.
3 ?8 b, f: p# {* D$ rNow the best way to learn how to put all of this together is to just get started. For some variation in0 O; O4 b( A o8 l; |: C
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
5 G* d9 { q' z+ S1 ]campaign.6 P: r8 b& C' P Q: W9 Z/ w
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first, _8 n; H8 ?1 }: Z j. v/ C1 J
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
+ l, ] |: |0 t3 z+ f4 Rthat all traffic is accepted.$ i1 {! G6 ?* q, F- o
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.$ ?; k- u. K0 H' Q2 Z
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can: ^3 j y0 C) U1 l
get creatives like banners or images specifically for the offer.% Y3 E7 G! b3 z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8+ p: r+ }" |9 M' O1 J0 z2 {8 g! ?, R
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
$ [2 O g$ e: s8 x# y1 r5 F. ?track my keywords. Without doing this, it isn't possible to see what's converting.& k- f! c/ F2 h* k# i8 o2 y8 ]# s
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
/ U3 s4 e4 Y: ^4 K8 F' H# b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
- Z5 U5 s9 M& k9 w; XIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the. V* h$ O0 F9 ~9 F' ^
bottom of the page:
: ~# u" P1 W) ^0 pNext, I have to cut and paste this pixel into my offer at Ads4Dough.( a5 g8 N" o y) [, C
Click on the offer → pixels → Add a new pixel and this comes up:
# i1 M8 c' _; A8 p8 P6 WMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
! x) H2 y* i* rfrom your software into the box that says 'Enter URL of image to load'.7 x: }. Q7 Y! m+ K. _& b# k7 ^: r' ?
Once you do this, it should look like this:
) b0 x s. O6 s3 P8 v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 100 X% W. Y- I7 \" B' X( c
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:0 u1 h, I1 P# ]/ E1 t- k5 r
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either, U2 d l6 a7 B; }+ j& Z9 h
Prosper or CPVLab.
# w# C& V+ A( s+ n& J# n' ~0 Z# K2 N J. i7 h. I* y
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发表于 2012-12-27 18:47:17
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