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PPV GUIDE [PPV新手入门][28页]
, H9 o1 T- j9 F0 }详细的请下载电子书！
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& u7 I' u1 H0 T7 j
+ R+ G5 h$ e2 t/ a7 [9 lNewbie Guide- O7 M, Q" v8 v# J: ?+ S4 [* \
PPVPlaybook.com
" b9 |: E- p0 z4 [6 M3 ?Tracy Shaffer
3 ?9 k0 \% @/ P* x* [David Ford# U! k( Y- D2 B& B1 o. l$ C9 h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1, H- s5 b/ g9 T
Getting Your Mind Right to Start Affiliate Marketing
) t2 B& o7 E ]0 p4 V+ X4 {The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an" \2 B5 r% @9 X
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where$ s( t0 i! i* e" {- E V
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing9 a' P* n1 d9 y; r! ?4 O1 ]: X
with any success, these claims are laughable and far from the truth.
; M3 O9 v# p' dAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
& H% [! ~% U* F' oflow management. The main benefits are the low barrier to entry compared to other businesses, and
% q9 T& N* o6 m: y0 Xthe ability for a marketer to be a one person shop and make an incredible amount of money with low5 E& K4 P2 I; t9 i9 m7 R( d" p
overhead.
- C/ l0 D4 d+ YThe winners in this business are the ones with persistence when nothing works, who know there's! K; b6 l4 g6 m
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
; m: x$ A% N5 I) y; R. i' o/ |The cold hard reality is this: virtually everything in the space is changeable, what worked today can, p& Q; J* x, K6 }" y
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
9 s7 B; Z6 b# A/ n: `3 bMost of these things happen suddenly and without warning, and they all contribute to the amazing& f$ _6 ~; P; T# ]% X6 B, g
learning experience available to anyone with a few hundred bucks and the ability to open an
1 M6 d) V+ f: E, n0 e& Sadvertising account.
3 p% v: s! {' y: JYour competitors are willing to work at this around the clock. This isn't a push button, instant business
/ a) ?. V5 Q& V" [where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet1 M9 P- ]8 l7 L4 S+ u
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,' v, V8 R& f8 c+ c( m/ M
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.; q8 B; S; }9 c% z( E
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you* b6 Z/ p9 X! g! I& v; j5 w! x
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
6 k: Z+ p# t' D, nstarted building.2 e! m* \ [ h; n2 T4 l' z, @2 j5 V" S
Things you need to get started:% ~. I3 {' g3 P! m
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)2 K! C. G, K5 o& d) C
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
' |" I8 a$ n6 N7 j7 L3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)) C! h# F! d5 }" Z% w7 A
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
/ {8 s+ h* ]5 P2 e) I% x8 FThis guide describes from start to finish, how to get started in affiliate marketing by running traffic1 D7 g) Q# ]6 N* N& ]
with PPV.
2 B% ?2 m+ Q0 H9 m: O) b6 {Basic Getting Started Definitions
# @' J& q/ I/ |Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more2 N4 |% P: ]5 g. H) u7 R
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
5 S2 g: o4 ^( }" O" R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
+ R( g8 m8 f- @6 e3 e3 B# k( \types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
7 q7 F% L, ^' U* O, d w) @( OCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate6 l8 Q: H; b3 V) n
receives a commission on that product. An example would be the Amazon.com Associates program,
4 Y O9 p- l4 i/ `0 K. qComission Junction or Clickbank.
; `7 P7 b7 V$ H. S4 L' b- ZCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
/ z I1 K4 k: ]. K, Xan action like filling out a form, submitting their email address, signing up for a service or sometimes8 e) X6 z% J' W4 M$ R8 }
buying a product. An example would be Ads4Dough or Neverblue.# p# T }" G+ e; c* G
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's6 L/ N0 a% }0 l2 p- V5 Q9 Z4 y. m
account, getting the affiliate approved for offers, bumping payouts and just about everything else8 I9 ^% p9 R% v3 ^1 k/ T# N
related to an affiliate's account at the network. Having a good relationship with your affiliate manager, X8 y; J& c! I% {& I7 t9 r( y) o
right from the start can really help you.
0 k a9 h8 O1 b4 b( R WPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served6 A, d0 w: t. O
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per4 o: ]. H' f3 t$ c8 @( V; S5 f8 u* U
view, starting anywhere from .01 or .015.
+ K; B3 T" L) m5 a9 k! qIn order to use this type of internet traffic, the affiliate can sign up with a number of different
& w1 C9 }& o3 e( b2 [. I, Y6 fcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
w: t6 v ~/ V+ C, b) f# q, _MediaTraffic, and AdOn Network.& J. R1 b. _% L6 z% a+ Z: E
Don't popups get blocked by pop blocker software?6 R) K$ b6 i7 v# B) j: u) E. u
No. Popups are served in a new browser window as if the visitor had opened the new window# j9 F1 K' G5 Q
themselves.
P$ I2 H1 h, `3 UHow many popups get served to the visitor?
5 r9 n% e d! o9 `2 J! mThe number of popups served varies depending on the PPV network. Some pop more frequently) @3 p# s; X8 X& |/ j' f$ n
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by( [; g+ P& T( d( J
serving this kind of advertising, so they have to toe the line between keeping their software
/ ^8 d# f% l: ~7 wdownloaded and still making a profit.
4 P" \( O( [' N CIsn't this type of software bad? Why would anyone keep it on their computer?
/ f8 P* p; m0 @( l4 u, f/ Z( INo, this type of software doesn't harm the user's computer.
& ^9 y# Z* a x3 k3 o% eCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games, I/ q+ A. Y, }
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
8 V. c e. ?& B# }$ y; dthat they can continue to have access to the incentive.5 A: e* P/ A4 T; w7 u" F& M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3( x1 P. u8 K m- P2 ?7 a5 c
How to Get Accepted into a CPA Network! L0 H& c7 K6 {4 \8 m
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place+ E( v- C8 Y0 i* v4 B+ M
to start looking for networks is Offervault which lists offers and lets you compare payouts across p! K9 o4 @2 [. a
different networks.
+ i/ O$ w- m5 HOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)' \! H* P& @2 U
application and be as specific as possible about your promotion methods. Usually some time after
, q! \. f* u! [/ Breceiving your application, the company will call to interview you. The phone interview is a critical. c* k- c3 w. q5 D! B5 g4 j
part of the application process, and most networks will deny your application outright if they can't get
" w5 g2 i2 b8 ~& D' w# i) ]; ~you on the phone.+ x# W3 Y' j1 G+ O
Often, the person who does your phone interview will actually become your affiliate manager after. g* `2 H9 u' a C
you get accepted, so it's a good time to put your best food forward., \3 H; d+ i% h$ E2 P% Q
You might not relish at the idea of someone grilling you about your internet marketing methods over# G* S' ^- q0 j3 }! g0 o1 L* m% I
the phone, but trust me, this part is critical. Have answers in mind for the questions:
( ?; R: i, T" s0 f3 e/ R, K+ _What methods do you use to market offers?
) x1 H0 {" H. F [* u# I/ ?( lDo you already have a website you will be using?+ x% b( _) @! B5 x
How much is your advertising budget?
9 C% K5 Q$ P# hWhat other networks are you a member of? |. V o/ i1 U: l9 o
Who are your affiliate managers at these networks?
& s$ m, q; l \& B5 ?- @Do you use social media (Facebook, twitter, etc.) to market offers?3 I9 n% x. ^8 ^% e z* A! x# x
How much traffic can you drive?
$ }! x6 j9 N+ V; W, vDo you have a personal recommendation from anyone who is already a member?
- _ I. M" n- s3 m, g( ?Once you provide satisfactory answers to these questions, the network will approve or deny your" @1 z# K1 j5 x7 v) E
application. If you get denied, just keep applying or call someone on the phone and try again. Be% z6 G6 O! [# W# B; o* z
persistent. Also, getting a personal recommendation from someone who is already an active affiliate0 S/ a$ q! k, P! |* P0 \
for the network can be helpful.2 J& v' f! @4 x+ ^2 M4 N
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate1 k, |5 }1 v* ]: T* Q# P
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
" c4 O- S0 s8 y* _owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know% j) ]& X& I, P8 W% @
people can open a lot of doors as far as networks are concerned.8 u4 a7 q$ p5 k) Y1 Z4 F6 Z4 g
After You Join a CPA Network
: b7 k' v' L( R. }Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager; ~) L8 l' q/ L# D3 h! y& d/ `
and make an attempt to get to know them a little bit.2 `$ s9 b( J) ^- X& v H
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their" a* S: D- f. f7 K2 M4 z, v3 _
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
- z8 D+ J1 S+ k. l9 |- m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4, L/ `: c$ U1 T# v. c: e) O2 T, A
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
]4 r& J3 z H( g4 Fbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus: l( k( L" m: j* F
email.
, E4 k( ~7 T/ W a! BFor more helpful info about dealing with affiliate managers, check out:
2 k- i4 ~2 u+ P( B. U: Uhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/& E3 I3 S- C6 `2 C, n) a, _) U9 |
http://www.mrgreen.am/affiliate- ... iate-managers-want/
! V% }2 Z4 v% k- E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 58 l8 v4 P o3 l. ~
Set Up Web Hosting
* Q7 R' G$ F* }1 ~- K' A, SGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said& d& R1 Z _. {6 W
about internet hosting. In general, you get what you pay for with hosting. When you use a shared& }; R) l% p8 }% C; {, `0 M- l
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with" f5 U& e2 x+ v* s9 Y: K8 Z
whoever else is on the same server as you.
1 U, R! s- ]1 H- o! P( NSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
- h! j9 t: D; N& D5 ~enough that the visitor can't close the window before your pop up is even shown. You have about 3
- }) \4 s4 w3 d/ i g- T0 hseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck." M) V3 E& u' A# ^
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
h& e- ~2 m8 D0 P- }+ chouse full of roommates (hosting customers).( f/ j+ @+ R$ k. [+ m
In shared hosting, this is like having roommates where everyone has no specific designated area inside
3 x V% J/ Q `* r# F* h3 [the fridge where they are supposed to put their food. Everyone just jams their food in however it will6 n! |4 K* q9 V4 T: `
fit., H$ G' ?" M( F* r$ Q% N' }
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than, f" z2 O5 z$ B4 v t
the rest of the roommates, by virtue of simply needing more space and resources to accommodate- G2 Q0 R; B( c( d- ?
their food. Everyone else's food in the house has less space to take advantage of., m% U+ o1 T4 ]: r5 U
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
8 w: s8 o5 T6 c# q* i5 Xany type of hosting this is a bad thing, and especially while running PPV traffic.! J( A8 b- s# l4 Y
In the case of a virtual private server (VPS), everyone in the house has their own designated space
4 ?: S4 o: M" ^+ K1 ]inside the fridge to put their food, and other roommates can't come into that space. The server is
# O& j3 l. E9 {partitioned, so that each customer can only use a specific amount of resources at any given time.; N Y$ t" W. F/ _; J, Z0 _: A
A dedicated server would be like having the whole fridge to yourself. All of the server's resources$ i( Z) e1 [* C: q/ @5 z
belong to you and no one else can use up those resources. This makes it possible to serve much more* c& i5 Z2 |& {
traffic, faster.
1 c3 G x3 Q$ H1 h& R+ g# cAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.: J$ i5 c3 p! D
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is8 x. Y0 R0 E* z: v0 k$ A- J* t! y7 x
here:. _/ f1 P/ n2 Q; I
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
4 z* z. k2 [5 K. ]* p0 w4 m( fVPS&highlight=hosting) V4 X# H$ @8 `2 d2 z
Dedicated-Hosting-vs Shared-Hosting
r" v' y x6 S9 fhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-2 P' e& \) | p+ \% i/ w; }, p' t0 d
Hosting...Your-thoughts6 m% n# W$ r4 S A" H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
& R! F. P+ S. G: LHosting Providers for PPV+ T2 [# V1 r$ a. A) [; c
Beyond Hosting( H- N2 ], W! t* M2 A
http://beyondhosting.net/
5 V/ y& A- _9 G+ c1 @- ~With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment. f, g1 w' s; K- ]4 U, G0 X
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when$ Y" O' X' {. k, T, ^) P
direct linking with PPV. Also, these guys provide great support.7 C! O* I+ u# i( x$ @
Prosper202 Optimized Hosting
, E6 _8 D# x5 Z- Phttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
: E! P: X* Y" u" U' RCPVLab Optimized Hosting
; {( K. }1 o& J1 ghttp://beyondhosting.net/CPVLab-Hosting/
! Y! c$ e5 `% r) {Domain Names for PPV6 Q: C5 h+ c/ A9 D& W7 Y3 l ?/ e* B
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
4 j) P7 ?" v5 Ewhere you're going to host your tracking software and your landing pages if you decide to make them., o" e( I) h7 x9 C8 B9 `
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,9 }4 B7 i3 }. {$ |0 u4 O
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
* T& Y. ^1 i- c! ~" F' l8 L! M9 M.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a' ^. `1 w% W1 a4 U
term or build a whole website.
$ Q3 p9 v. x3 V3 g/ @$ Y; i4 fAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
1 X( F+ _1 T( O! Ttracking software on your domain. This is really important, because it is necessary to track your
' [0 K a! F9 B4 B% p2 w1 S. Jconversions down to keyword level so that you can optimize your campaigns. Without proper. g$ ^6 m& @7 b0 ~) p( f# Y# o& \
tracking, it is impossible to know what is working and what isn't.5 P3 j% n1 g! }7 r! _5 ]
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
/ \& m1 _& W3 {* l& S! ]! _$ r; tis beyond the scope of the guide, but both are pretty user friendly and have getting started guides., O" [/ v2 T F, ? A
Prosper202( g9 [" ], u8 `; K2 \3 k, j( ~7 I
http://prosper.tracking202.com/apps/5 w$ }2 l" m, {& Z8 ~
CPV Lab" m- M1 u3 z- U4 Q; o* J. z8 Z! }$ G
http://cpvlab.com/
# g! Z3 H- B# s/ H3 w! @6 sCPVLab Help Videos8 {9 H$ z2 \9 P( g; j& n
http://ppvlab.com/oweiw/oiurw/vdm.htm
8 u# G& M1 m8 s) S8 p" RAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
. D! b; W( @8 k; i6 rindustry standard.
4 [" \/ ` A: k4 b1 p: d( s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
. J/ C. s& b" m+ i2 q7 P; C. S6 mCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
9 P, x- [+ F9 g& k% Z& O$ `. A7 Kgood support if you have problems with your installation.# y4 `0 [, c7 e, t. X
Tracking 202" H, u: C: M8 L1 C$ \3 A
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
E. I& C$ W* |, Hcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user9 u# Z$ c' e& K9 y& n7 u5 e
area.3 v) u, M9 s) N, I
If you choose this option, keep in mind that your tracking software, one of the most important parts of! a0 ?4 ^( f& Z4 v* @
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
7 o+ C2 x/ J& i# i( V7 ?9 n( x3 k! Vinterface, and their hosting.0 }4 w0 C5 l2 C# d# v
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords2 J( J1 c5 |, L; S6 a3 [# |" R
and targets which you are bidding on. Leaving this up to chance in order to save money could
8 E7 f3 s8 O* `, fpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
$ i0 [3 ~: x5 h7 T& r4 u# ewere using.
6 S* H/ O' h2 `Choose An Offer
! ?# |" o9 j+ l1 ~$ u/ ^% yNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
' \% r, D, F7 |) x3 lLesson on Offer Selection
/ K; D; y9 s: T' ?; ~http://www.ppvplaybook.com/forum ... on-Selecting-Offers$ X- [7 b0 {7 O5 k& o
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.0 }, W( f! w7 E! s- O
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
! a% I; H9 C0 sLeadImpact as the traffic source.- p5 U6 R# a6 G# y8 r6 \, [
Now the best way to learn how to put all of this together is to just get started. For some variation in2 d. a3 i9 N4 j. e1 j. J
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
; K7 O9 S4 S1 n" }3 B; Y7 d" Fcampaign.
- v$ g+ |+ o+ D- p" W! q$ LWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first6 {4 {3 Y& g6 j9 q
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
1 E, F9 _, v4 ]+ P6 F* uthat all traffic is accepted.
# o- n Y6 h2 wFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.: A V, S+ W& P" J3 u+ E
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can3 p$ c0 \8 c7 j% ~6 s
get creatives like banners or images specifically for the offer.
* v$ y7 c5 C- {. M3 b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8. f1 f0 y a" e3 Z1 n, E# @
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
- V/ r7 d% o! W5 T' [9 ntrack my keywords. Without doing this, it isn't possible to see what's converting.
$ p$ M2 L5 H! `) a% [4 B" hIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:. \+ e( U- f8 o# }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
3 M! H. g# k. |5 |- G6 tIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
2 e0 W! U1 s+ i3 Ubottom of the page:( j' D$ [7 B& | q6 `3 E
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
) U3 l' A% s0 o! g" l; }3 j- N1 b, PClick on the offer → pixels → Add a new pixel and this comes up:
8 t7 X; G/ ]- v6 U+ ~8 FMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
* k1 P- t# y5 ^, W: b3 m `; R) cfrom your software into the box that says 'Enter URL of image to load'.
: C' ?8 n* X2 s& }" YOnce you do this, it should look like this:) S' G3 ^2 @, l. b) c: @$ |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 102 L# f' W# W- k" L8 L6 `
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:' A! P% {2 t# Z5 Q2 P1 G& K
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
: P" Z/ c: o$ j$ l3 o3 D; C5 nProsper or CPVLab.
! S. I0 u! }0 ~# x3 E* ?7 D- t7 @
0 b6 j4 n9 D) B0 l" J) ]8 M( a" E" K* g |
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发表于 2012-12-27 18:47:17
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