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PPV GUIDE [PPV新手入门][28页]2 `& \" H% N5 X! W" }
详细的请下载电子书！$ r, x; o# K9 J$ Q7 H2 g) @
" c+ W& I( H# D& G% Q# [& c: \
O* }+ B. ~8 J: Z9 O9 J
Newbie Guide% J5 ]) s* m, d7 r% b, t: _
PPVPlaybook.com9 x# t( m) t3 o4 p! k
Tracy Shaffer
& q- z$ Q: t0 IDavid Ford
4 O- |1 [0 w5 J$ R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
9 M- }2 T& X4 A0 f; kGetting Your Mind Right to Start Affiliate Marketing& B# W) A# Q) C8 t1 C+ A# V
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
! @8 b. R" g1 ?$ w$ E: Uever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
8 y& y3 e( \2 ?( S! v [you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing; b9 C( N" z1 B4 p
with any success, these claims are laughable and far from the truth.% Q( \; E) C9 I/ m) H; f
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash3 f+ `6 _6 {2 F) P5 H
flow management. The main benefits are the low barrier to entry compared to other businesses, and0 j, C( Q. k: H" F$ D; D; _, d
the ability for a marketer to be a one person shop and make an incredible amount of money with low# p, P I( `; k+ _4 O& r, }
overhead.
2 F1 u! @, ]0 ], V; D% dThe winners in this business are the ones with persistence when nothing works, who know there's
' U7 s( ^. l0 Y+ Y! I$ N) U {" `plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.& h* V4 u7 l; O! Z
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
! i: h3 F/ U8 {/ L1 f) Fstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.$ v1 p$ f- P0 t `
Most of these things happen suddenly and without warning, and they all contribute to the amazing# o. M3 x& R# v0 X; j
learning experience available to anyone with a few hundred bucks and the ability to open an) S. ^% D: s4 p+ ?( B4 j/ ?
advertising account.$ v* T; J1 u% |! \
Your competitors are willing to work at this around the clock. This isn't a push button, instant business+ y, _2 [: E# [+ c& s# H
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
9 q7 r% ~" m+ F w$ Vmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
* w1 Z* ~( o! o1 p5 htrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
. U- T4 [9 _) j" {. V/ oWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
! N$ d: v: \6 ^; ?" j8 K2 B8 Qstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
/ N9 M4 D/ M/ a( w2 l# X; Fstarted building.0 ]& {6 ]9 A# \) Z8 p) j
Things you need to get started:
9 R9 O3 u8 h) b- ^( Y1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
* x6 b7 P |$ Y7 ~- ?7 O2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)1 `* i& E' y0 J5 M2 x
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
! P& p# o6 t+ m. p, ~4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)$ L. Z$ S+ I5 @1 J! W
This guide describes from start to finish, how to get started in affiliate marketing by running traffic" V4 i o+ Y/ s9 F6 d& J( f1 p- g
with PPV.
; Y% s2 ?3 ~8 U1 z7 IBasic Getting Started Definitions& Z5 w4 ~) @1 w+ d: N* }
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more9 k! y C/ i% W* o& g7 s9 b u
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
/ I7 m& M* |- g0 S' I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
( z' r+ o i' r, Rtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
% T2 m( O6 _) M- I$ `9 _Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
. @* U/ D/ S( I, b7 ereceives a commission on that product. An example would be the Amazon.com Associates program,7 b$ T5 h1 \3 ?8 U+ @9 e
Comission Junction or Clickbank.. ]$ R: R0 I+ T+ C
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes: q) k* [- l; P1 |* t$ g' s% B
an action like filling out a form, submitting their email address, signing up for a service or sometimes1 w( X0 k0 s6 s$ ]; t
buying a product. An example would be Ads4Dough or Neverblue.! y5 J3 `1 [; u+ Y) A* ^
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
3 Y4 @3 Z8 {. R4 R, A+ laccount, getting the affiliate approved for offers, bumping payouts and just about everything else' \' K" w7 g; n$ N( \
related to an affiliate's account at the network. Having a good relationship with your affiliate manager' L( D5 |0 L; y S4 ]3 {
right from the start can really help you." i3 Q4 k( b1 r( u/ F" i L
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served* h8 q% |( ?6 C( r6 O" Z
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
7 b) W4 L4 t; r/ kview, starting anywhere from .01 or .015.
% I8 k5 y" L, i3 @7 hIn order to use this type of internet traffic, the affiliate can sign up with a number of different
' }& k+ J9 P* _) O' E; ycompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,1 I; z6 j( n, T& K6 d
MediaTraffic, and AdOn Network.
# C7 h6 r& M7 ^7 h; p' ?Don't popups get blocked by pop blocker software?6 m- _) J/ o, ~: b, x+ o, z
No. Popups are served in a new browser window as if the visitor had opened the new window
& c4 Y, N4 D9 |; Q; {themselves.2 } u) v; T6 M/ y7 h# G9 @1 l9 P
How many popups get served to the visitor?, X3 ]! v* m. D" I! o3 F; ~- { _/ u9 t
The number of popups served varies depending on the PPV network. Some pop more frequently7 u- q: X, Z3 \% v4 f4 I
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
. A& D! n' e" Nserving this kind of advertising, so they have to toe the line between keeping their software
6 F! l0 ?& G7 Y u/ P% u9 ]downloaded and still making a profit.
$ D9 t I% d4 a9 e% O0 wIsn't this type of software bad? Why would anyone keep it on their computer?' h1 z) J" G' J ~$ C% J7 e) j
No, this type of software doesn't harm the user's computer.
7 t/ s. M* U9 e1 E$ SCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,7 X6 K* w" {0 L5 W5 d- t7 I
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
. w( @( d, s) v( p" `& G) H0 Lthat they can continue to have access to the incentive.+ v* Q% @* ?: F$ |. g# e9 L; s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
( y q: H: C5 GHow to Get Accepted into a CPA Network
: j/ e8 E$ c) u1 v3 rIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place. m1 ]' `- ~# x: q* B
to start looking for networks is Offervault which lists offers and lets you compare payouts across
7 h& L! ~, ]/ v+ a7 v. p1 u& N; U5 j9 Bdifferent networks.
! f" Q+ O$ K) q$ Y% L. Z7 {Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
) i# t: k; V9 r. Lapplication and be as specific as possible about your promotion methods. Usually some time after
' {2 i+ E$ c5 p1 b! C' q3 ?' B' Lreceiving your application, the company will call to interview you. The phone interview is a critical
5 ?/ H* ~7 s' @% q# dpart of the application process, and most networks will deny your application outright if they can't get9 ^7 c) y1 n9 y; A8 J
you on the phone.. X1 p+ l" ]% Y
Often, the person who does your phone interview will actually become your affiliate manager after! B# X- {# n2 P9 U n% ~5 p, U
you get accepted, so it's a good time to put your best food forward.
t* w& G+ M' [8 M+ s) HYou might not relish at the idea of someone grilling you about your internet marketing methods over) | L9 L5 }. u0 g: K8 c5 H1 l
the phone, but trust me, this part is critical. Have answers in mind for the questions:
7 ]9 [" c8 T z& z1 i( B/ i* ]3 K0 Z% f Q# qWhat methods do you use to market offers?
: R t1 `; j" U/ ]8 w4 lDo you already have a website you will be using?
6 E) g$ d" O- @, I! F; [7 oHow much is your advertising budget?0 D- J" {$ e Y+ r( w8 L% A" ~7 @% i5 Z
What other networks are you a member of?
# m6 [, m e0 _( FWho are your affiliate managers at these networks?$ ?7 B3 P6 ^% z, h8 O( ]/ `" d
Do you use social media (Facebook, twitter, etc.) to market offers?
9 c- I. o E3 @$ f% K: mHow much traffic can you drive?
/ T3 Z4 s; Z m- Z% oDo you have a personal recommendation from anyone who is already a member?$ C- r8 z1 G& d+ Q% {# B8 g- F
Once you provide satisfactory answers to these questions, the network will approve or deny your% z( R& f, U, \$ m% u4 ]
application. If you get denied, just keep applying or call someone on the phone and try again. Be1 r: H! o3 u& e8 X/ C3 s
persistent. Also, getting a personal recommendation from someone who is already an active affiliate4 N# {; j$ l! R5 \9 u
for the network can be helpful./ f) _8 P2 g/ K) P
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate( ^* {3 R" s1 h( Q
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network3 ~$ A2 F6 [; j8 \# h
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
9 J6 `* W: X+ g9 s/ b! y( I0 Qpeople can open a lot of doors as far as networks are concerned.
) I/ R* _+ s1 i8 Z! l dAfter You Join a CPA Network6 L$ D8 x* \6 z- l
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager# z- p8 F) J& i7 h
and make an attempt to get to know them a little bit.% A/ o5 }1 y5 ]1 L4 u+ s
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their6 @6 V7 K- H& n* K* w6 O L9 K
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
; B4 X9 W/ L5 ?( M7 B/ L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
0 r) ^. M2 A! x* q; z! K0 y& [$ zlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout X+ K; H: H7 U' C* A0 l
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
( ^4 [9 Q5 q) u1 D5 M, xemail.
4 I6 N- F, D9 u6 O2 `6 SFor more helpful info about dealing with affiliate managers, check out:
/ s2 V' H# c( w/ @3 Q, Rhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/+ _5 O( f7 a8 j" v r" J+ _
http://www.mrgreen.am/affiliate- ... iate-managers-want/
& G7 j7 ] K( h/ b M8 }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5; z1 p3 h# @5 B: [! j! t' @* t7 [
Set Up Web Hosting
2 n4 }8 |, P2 c' M GGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
" |% q- S f! l) C9 E. d7 ]' W/ Habout internet hosting. In general, you get what you pay for with hosting. When you use a shared
t/ Q! D$ S$ o5 k% L7 b5 Mhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with [: D% a; h, C9 J9 @/ b( a% R
whoever else is on the same server as you.& ]4 \5 f+ _$ M- n! ~
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
: W2 @; Y' O ~0 K) t6 Nenough that the visitor can't close the window before your pop up is even shown. You have about 33 q6 E8 i! h0 o# y8 h( i9 Z- s
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
% ?1 D& @; d6 }/ m: j; F" T! OTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a9 E5 M3 B5 z* a$ l, E; v
house full of roommates (hosting customers).
& p9 h' v- t- FIn shared hosting, this is like having roommates where everyone has no specific designated area inside1 @3 H! u3 e* Y; {) |1 P4 d
the fridge where they are supposed to put their food. Everyone just jams their food in however it will, g& c- }2 P$ l5 f
fit.
! P& x- S& N( t7 [, n8 b* ?Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
9 ]1 q& Y$ |9 f8 K% G1 Q+ \the rest of the roommates, by virtue of simply needing more space and resources to accommodate
% r) Y8 @8 b7 V* J9 }their food. Everyone else's food in the house has less space to take advantage of.* p9 n# H% u0 i6 |5 z. b J5 a$ B( [3 i
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
. D0 r! {4 K5 g5 D( z. _) a3 W8 }any type of hosting this is a bad thing, and especially while running PPV traffic./ L5 m- Q" q( @' v$ ?
In the case of a virtual private server (VPS), everyone in the house has their own designated space' r- s) H I0 a( B, b
inside the fridge to put their food, and other roommates can't come into that space. The server is) x0 m( O3 |5 F% B* t' T
partitioned, so that each customer can only use a specific amount of resources at any given time." H/ c* ?) h1 v
A dedicated server would be like having the whole fridge to yourself. All of the server's resources8 K, |/ t8 W7 m g: d# C
belong to you and no one else can use up those resources. This makes it possible to serve much more
% a8 G9 D6 T9 `# \traffic, faster. T" o0 v* i* X0 d
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
5 p9 y, [# `+ F0 d. r) q( L( F2 z- E% P) [Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
- I+ F( s9 Z2 Y: Ihere:
. C4 ~- H! T9 b* ^. K1 ihttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
# P/ p; Q. h8 p2 R" YVPS&highlight=hosting
" ?. E( o; @8 P. i% kDedicated-Hosting-vs Shared-Hosting5 L( b: C9 m( c/ \
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
+ {& `/ ]0 ?* c1 q5 N4 OHosting...Your-thoughts
8 r2 z r+ D' f. x* Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
H9 G1 B; j0 ]! j. \8 SHosting Providers for PPV
8 s; O7 |9 c8 JBeyond Hosting
+ r4 Q3 ^7 C5 K8 k' h7 [4 `. phttp://beyondhosting.net/
9 B. y$ v: [% a7 mWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
! F P3 ?% g5 s, h- Treceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when+ v( T2 {8 v8 I6 Y" T4 W
direct linking with PPV. Also, these guys provide great support.2 y+ S& B- ]2 s: p: B4 {; \3 e
Prosper202 Optimized Hosting
G7 K5 P& D( r! y! f; Fhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/4 G" O2 y ^" a( p& f Z0 q
CPVLab Optimized Hosting
1 V% Q! {# l# A7 x. u; Y# Vhttp://beyondhosting.net/CPVLab-Hosting/
4 d- F6 w r" w5 t# i$ `& rDomain Names for PPV7 E4 J o. |# A2 `, i8 l. j+ S; E
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is. u& R6 l6 R/ Z. b# {
where you're going to host your tracking software and your landing pages if you decide to make them.
% O6 n" k3 q, f' a/ S% k3 OOftentimes people wonder if they should have a specific domain name or a generic one. One generic,* A$ J6 h% ^2 P; d0 ^! O) i
bland one is fine to start with, to host both your landing pages and tracking software. The .com,+ b, u/ [+ N7 Z9 h: i& }
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
% R3 a' Z2 s' s) Rterm or build a whole website.
1 t* E# t. t8 H2 \; y- y6 eAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
c' y$ e) v" H% K3 }; D, Q4 H4 Htracking software on your domain. This is really important, because it is necessary to track your, e1 S2 d# l X- P5 P2 A& e1 M
conversions down to keyword level so that you can optimize your campaigns. Without proper
+ l+ M, ^) q; Dtracking, it is impossible to know what is working and what isn't.
. |& i q2 I9 U$ n8 j6 X; t$ GTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
) x9 ]9 Y0 u( M: v& ris beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
- A6 J: b' J4 g: b* z; Z' k- y- E% ?Prosper202) p# s z D6 R: M8 N& w( G+ X# E1 \
http://prosper.tracking202.com/apps/- w& i8 I. ]7 B3 F6 c
CPV Lab$ m3 K7 t- a7 J* Z
http://cpvlab.com/2 ?; A1 m! |( ^/ e
CPVLab Help Videos
. d1 i0 P+ u& f! }. P! g( B1 lhttp://ppvlab.com/oweiw/oiurw/vdm.htm
5 B( k# Z9 K- B/ p7 L# NAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
! f4 V9 J. ]3 C8 {8 o6 B6 Windustry standard.
5 H' x2 U* R0 L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
% }% h' T/ [' O# gCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
; e9 f8 _" Q( Dgood support if you have problems with your installation.2 `; ?4 C8 t1 u0 i# D# s+ \- G
Tracking 202
, c3 h4 `% I+ F7 HTracking 202 is the hosted version of Prosper202. You can create a free account and then build your/ T& E! T5 }1 Z% v$ c0 \( L
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user8 K& j" H$ ?6 u- b$ ~0 Z* W
area.
0 d- ~/ @/ c& \1 L3 u: t0 K+ QIf you choose this option, keep in mind that your tracking software, one of the most important parts of5 a! c, Q+ J/ Q; {
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2021 p9 \8 N! Q- E% l2 |9 R
interface, and their hosting.
: L M- O! F, m. S8 C7 M1 M( o. MAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
$ U- ^, q" }7 M4 uand targets which you are bidding on. Leaving this up to chance in order to save money could! g% y8 o9 I& \
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
v3 _ l$ i: |9 p2 ^9 kwere using.' c- Y; b0 N* s' s9 G
Choose An Offer+ X; R: o, A' |, S; N2 h C& \
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.+ B* z( M5 T! L7 ]6 m7 E5 @; }
Lesson on Offer Selection
5 I" ^* O: o1 o, jhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
, s7 m# U5 E" u2 o8 ] Z8 sIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.# g, k8 r$ {9 U6 D( B
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
$ j; s, ~7 Q- e1 Y1 x* G. l$ bLeadImpact as the traffic source.
' e, ]; z X* f$ NNow the best way to learn how to put all of this together is to just get started. For some variation in$ n& s8 s" A. j4 x1 U+ A h) @, O
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked# I6 x- I9 `0 Z o1 o7 Q1 K7 t
campaign.$ Q# Y( \3 D5 Y9 c" p+ n
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
/ ]& }9 O! Q% p/ ]page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says+ V7 @: J! S& ~* }
that all traffic is accepted.
8 H" T/ }$ B; b- l4 ^* mFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
# K5 o7 n g3 _This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
& M6 w( [ N+ S' r6 T! Xget creatives like banners or images specifically for the offer.5 v# l6 Y8 v. n7 ^1 j3 J' o9 }. S1 [3 B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
4 W* B' T0 v! S, DBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can0 k0 b8 _# D1 p- ?. {" Q: ` E
track my keywords. Without doing this, it isn't possible to see what's converting.1 Y. i; _/ y$ L, U8 ^" M
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:2 L |8 D; P% v% u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 91 M! }2 r0 W# J1 w( o+ k3 W! D. n
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the& @* e8 B0 W2 G3 w0 |5 v3 m' J
bottom of the page:! j5 L$ F6 p0 c+ |4 O
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
4 X- u7 |' p6 L+ k( ^' M/ A. kClick on the offer → pixels → Add a new pixel and this comes up:
0 n$ n$ Q, g# I& WMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
& Z, U e. Z" Ffrom your software into the box that says 'Enter URL of image to load'. s0 E. l& Q% c7 D0 o0 |
Once you do this, it should look like this:
* y1 v* b% n- q M1 X& L2 @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 104 ]' p1 V' l: m8 x/ O" V/ K' o9 {
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:& o. C d0 W; |4 R& b& s
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either/ ^$ Y( d; ~, k8 Q; f) {
Prosper or CPVLab.
2 V0 m; ] y: T/ c, q. @( c/ Z/ \& G' s e" D
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发表于 2012-12-27 18:47:17
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