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PPV GUIDE [PPV新手入门][28页]+ R R# N8 ^7 i5 w6 u* P+ h
详细的请下载电子书！
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9 R6 y3 ]) ~& E% U! bNewbie Guide* t/ s0 j- D9 X5 f
PPVPlaybook.com1 C9 {* W7 R; P8 W
Tracy Shaffer
" n" p: l; ]6 M5 v! n1 R& QDavid Ford; m8 O# G+ ^2 E( U& @+ r$ k8 n `% s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
% y' F' b8 j) e6 |! y' @$ IGetting Your Mind Right to Start Affiliate Marketing
7 E9 \8 W6 O0 h, R* {The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
( e: N0 j8 J* v% vever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where U3 Z* m& }1 X6 L' c. [5 N# v& i
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
5 @# R7 _) f# c5 |3 C6 p/ N* q* rwith any success, these claims are laughable and far from the truth.
5 s z- C- ]9 jAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
; `7 G& U& t' \4 ^7 }# mflow management. The main benefits are the low barrier to entry compared to other businesses, and
( D( c/ {6 @% ~7 W% [/ f% pthe ability for a marketer to be a one person shop and make an incredible amount of money with low. S; o+ u0 ~2 P0 G
overhead.
5 w2 G: F: g7 I; m4 t AThe winners in this business are the ones with persistence when nothing works, who know there's
" C/ X# g1 h6 f1 l) ^plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
" k4 l7 L/ s1 j& d# [The cold hard reality is this: virtually everything in the space is changeable, what worked today can
# z! f- @& a. q5 U7 F6 Fstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.# G4 a$ i; [- k- N1 H2 {
Most of these things happen suddenly and without warning, and they all contribute to the amazing, I* g. o0 Y. K3 ? T; _
learning experience available to anyone with a few hundred bucks and the ability to open an
* ]7 ?; X3 C6 n& t6 ~& Q5 Vadvertising account.; G" j0 G7 l: b: b# \, l
Your competitors are willing to work at this around the clock. This isn't a push button, instant business3 L2 x/ [; q" y2 \; W1 J* l
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
7 t" G9 e9 o0 X: @ a3 Q# Gmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
7 Z- W h. [/ q% ]* [* dtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
0 r+ u8 m/ ~% bWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
7 d: H1 I6 v1 rstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get9 [5 M- X: g! W0 ^8 T+ A
started building.
; {& D* e% a! Z* u$ A bThings you need to get started:
1 {2 D2 i0 r" I! M3 W/ V6 j. v0 J1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
# k' C* L: s+ ^1 _" m7 z6 h2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
/ D9 Y. O/ h3 u. m2 P W( }0 t# `7 H3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
/ H% p+ r8 \/ G/ W( g: x4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab) Q. O2 D' d9 Y4 K! ^; t
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
) J: a+ f) e9 Q6 c( h( }- d, ^; r* \; twith PPV.
# x$ T# `0 P, {, lBasic Getting Started Definitions
) q5 F2 C' w/ BAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more2 W5 }$ e+ h. K8 y( m
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
4 `" Q3 Z) U% G& Q5 G3 }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
' m) s$ o u0 y* F' c- a0 B9 l" Ytypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
2 M" j8 s7 `/ g& N8 z% XCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
" R! W! T' w/ g9 a0 ^( zreceives a commission on that product. An example would be the Amazon.com Associates program,
) P7 F0 r- n3 D) i6 Q6 A" WComission Junction or Clickbank.
, n: B V5 g" I8 ~% tCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes/ d1 `: m+ G$ F/ y
an action like filling out a form, submitting their email address, signing up for a service or sometimes
" }" y/ q' B5 I- Kbuying a product. An example would be Ads4Dough or Neverblue.
0 c/ X6 _* r% b+ Q; b& AAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
7 n$ a2 ?3 K$ O& O) Naccount, getting the affiliate approved for offers, bumping payouts and just about everything else
$ r3 P+ l2 w) X5 _$ srelated to an affiliate's account at the network. Having a good relationship with your affiliate manager" y' B! ]: R0 X/ N# y, e
right from the start can really help you.6 Q3 I" j4 B$ K4 V
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
& T' Z" U6 a& l' L; w# [' Ain pop-up form through downloadable software on the visitor's computer. The advertiser pays per
) j* j7 ]# q. m: ?8 g/ ^9 Sview, starting anywhere from .01 or .015. u7 ^* `1 d! w, \: r6 B7 v, m
In order to use this type of internet traffic, the affiliate can sign up with a number of different
2 i+ U4 |' L/ A* Ocompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
% ]. e1 |$ i, N% y/ nMediaTraffic, and AdOn Network.
4 U: b4 {1 Q9 D0 f E1 jDon't popups get blocked by pop blocker software?7 f1 `6 ]1 _5 ?* ~4 t# l8 z. q
No. Popups are served in a new browser window as if the visitor had opened the new window
6 {0 `% _) W; S- `5 A: jthemselves.
. V6 b1 s9 {! \( i4 h7 sHow many popups get served to the visitor?! D" B" W3 j y- A7 M4 e
The number of popups served varies depending on the PPV network. Some pop more frequently3 ? S f: W. M/ V( N! d0 ?
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
9 O# P0 ] a' z1 q, G. \% Qserving this kind of advertising, so they have to toe the line between keeping their software
2 D" F# G" t' h, @9 adownloaded and still making a profit.2 N, K1 [1 N9 m" |: W$ t5 T
Isn't this type of software bad? Why would anyone keep it on their computer?( ~8 v5 G6 P/ r8 F3 T% P- e
No, this type of software doesn't harm the user's computer.
: B* ` S; S! Q$ d9 k6 w! SCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games, x3 }& F( ^* |4 A0 n' b
toolbars or videos to place the software on their computer. The visitor keeps the software in place so+ G0 J1 d$ e- q' C. p. o h# K
that they can continue to have access to the incentive.2 m9 ^& e2 a- a( D: y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
) l* T* p, M. }, G }' C+ S0 _How to Get Accepted into a CPA Network
8 b0 m$ W9 s4 s J! J5 o2 jIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place3 A1 J) P/ j! W* o
to start looking for networks is Offervault which lists offers and lets you compare payouts across
7 |% N4 m; A1 K# idifferent networks.
3 l7 K3 w5 W% A D+ [* UOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)9 B3 ]& y: Q5 O) l
application and be as specific as possible about your promotion methods. Usually some time after
- v/ I) [+ @- ]: G- kreceiving your application, the company will call to interview you. The phone interview is a critical/ X1 @; g; p: L/ B2 B
part of the application process, and most networks will deny your application outright if they can't get
7 s m* n4 Q. h' i; I- T; Dyou on the phone.! @. |, [. b8 r1 \$ R
Often, the person who does your phone interview will actually become your affiliate manager after
" [* e {3 q$ t% Z+ g- `. {1 O8 l( vyou get accepted, so it's a good time to put your best food forward.
, u/ a* O7 t9 e* y" uYou might not relish at the idea of someone grilling you about your internet marketing methods over
& P- E' a* }/ V4 C' s8 E! Vthe phone, but trust me, this part is critical. Have answers in mind for the questions:
3 Y2 x4 y) k! V0 D4 `: m# _What methods do you use to market offers?
' N/ u$ n. U5 [5 n8 SDo you already have a website you will be using?& e: e, k5 [$ @2 }- ?
How much is your advertising budget?5 @7 d9 x* y( C- H
What other networks are you a member of?6 E- n1 P6 o- C+ K7 l
Who are your affiliate managers at these networks?4 s" d. E4 A1 |5 d5 b( E
Do you use social media (Facebook, twitter, etc.) to market offers?: g. ]3 j( |- G5 K
How much traffic can you drive?
. }( F# _* d+ Y- J7 ]) @Do you have a personal recommendation from anyone who is already a member?; r6 z" c5 Z7 ]0 Y+ A- N: I O
Once you provide satisfactory answers to these questions, the network will approve or deny your
/ D7 s" W9 l/ Aapplication. If you get denied, just keep applying or call someone on the phone and try again. Be: Z8 R j* K* `0 Y% H
persistent. Also, getting a personal recommendation from someone who is already an active affiliate9 x7 t% q: L; b) s7 j
for the network can be helpful.
/ U. F* S2 ^! t& QTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate' a) M# j9 V# i" F
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
. Z8 ~9 u+ ^- @- K; c; _/ y$ K+ vowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
3 c% v$ S6 W/ P6 ~people can open a lot of doors as far as networks are concerned.
2 H9 l" j$ F1 r( iAfter You Join a CPA Network
! u; N/ @8 f- M! o7 H1 E7 ~4 j+ ROnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
! X% q3 {' ]. }, Zand make an attempt to get to know them a little bit.5 k; O. |# f3 x, M2 n
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their6 _. ]+ S Q1 F( m. W* \8 b
weight in gold. Start feeling them out from the start and try to get to know them. Once you get( \0 ~' ? F, Z, @5 ?) s# a1 J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 49 b, f2 G1 z2 W! [+ u
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout2 A$ k. l# Q8 \2 C+ P. \' ]% F% _
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
# D# w. k& y- e7 j. T& ?2 }* yemail.! N6 V0 \" r9 L! X) z
For more helpful info about dealing with affiliate managers, check out:$ Y# X C S& b" l& U) f( w
http://ppvplaybook.com/blog/musi ... -affiliate-manager/8 @4 ]$ U4 x% Y8 ?3 R, i, _( u4 R7 m) s
http://www.mrgreen.am/affiliate- ... iate-managers-want/
; s* q4 a. K, Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
- f+ I: T/ p4 W6 K# O3 L; |& uSet Up Web Hosting, |7 z# l) A3 ~6 g1 C% [* J$ y
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said9 L. c/ {/ P2 {2 H9 R* k9 X) K
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
1 Y) _8 J& n. w! J* T' N. yhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
f3 ]' Q% ?( q& dwhoever else is on the same server as you.
6 \- d, [+ c2 o" i$ iSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
( o9 y8 h0 d6 N6 v+ h* K3 [enough that the visitor can't close the window before your pop up is even shown. You have about 3
6 w3 J e$ @( D- t7 B, e% O) V3 s2 \seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
% R( h, v# f9 @) ATo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
, G! p3 L5 h9 ~% ]8 Ahouse full of roommates (hosting customers).8 \( r: ~* x: o+ t8 w' l
In shared hosting, this is like having roommates where everyone has no specific designated area inside
2 C3 {; J0 D7 n! ~; b* _- d+ rthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
* c) b3 g, z' X* n9 a8 T1 N8 N0 Ifit.
% E: @1 u" Y0 U0 I' {/ ^# k0 }/ b* FSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
. M- `$ M0 n2 |- \* pthe rest of the roommates, by virtue of simply needing more space and resources to accommodate' N; H: T: z+ ~! x2 \5 f% g
their food. Everyone else's food in the house has less space to take advantage of.; ]9 p! G: O7 ~1 @$ s/ `- ~* j
If you have less server resources to take advantage of, your ability to serve popups will slow down. For5 H% q4 l2 Y" H( M
any type of hosting this is a bad thing, and especially while running PPV traffic.
; z+ U& @* I2 I7 o3 sIn the case of a virtual private server (VPS), everyone in the house has their own designated space1 L; A9 s q4 p4 g: v0 U
inside the fridge to put their food, and other roommates can't come into that space. The server is
) p# o5 T# Q H( v' E# c* gpartitioned, so that each customer can only use a specific amount of resources at any given time.
, D0 g; }% p6 {9 _! E( d" |A dedicated server would be like having the whole fridge to yourself. All of the server's resources
' a7 f, r2 N: D3 h3 |belong to you and no one else can use up those resources. This makes it possible to serve much more% @& z o1 d& v5 r
traffic, faster.
/ z! d# x2 {( I3 N' `5 z. { IAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
2 {0 E' ^: F) X' F4 HAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
! b- R: B* f) J2 a9 T/ there:* Q5 z& ]5 }* P- p0 F
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-% w8 g* Y6 }9 M$ H/ U
VPS&highlight=hosting
" S! ^3 ~ h5 \9 x" w) Q" ^Dedicated-Hosting-vs Shared-Hosting* r$ }2 N4 `8 z
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
8 e# \; n0 z2 G7 d' o7 T0 p) nHosting...Your-thoughts3 F! N9 z% e" E7 T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
% r- o1 J1 [8 L0 G& cHosting Providers for PPV
+ v$ q# y$ [# q$ Q1 iBeyond Hosting! d+ {8 s" v5 S' ~$ }
http://beyondhosting.net/
# i' Y, A! X. S( M+ nWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment; g+ R. ?) t% `1 u# Z" j
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when# d9 `% ]! E4 I( k! U8 }4 ^) ]
direct linking with PPV. Also, these guys provide great support./ j( j2 H7 y9 g8 w
Prosper202 Optimized Hosting
, S# R' v# i' Y7 b0 N" m2 q# D$ ehttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
$ y2 W; H$ k6 ~/ q2 q6 @8 ?CPVLab Optimized Hosting6 x6 U. r6 S: B% d& H6 P2 p- d- I
http://beyondhosting.net/CPVLab-Hosting/
9 X- n% h3 ?( d# u* B6 n' s2 PDomain Names for PPV
% b1 t( w3 | R& U( EOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
6 L, b1 I" m( z) P+ L, D4 nwhere you're going to host your tracking software and your landing pages if you decide to make them.
' H; R T$ h% }- g) K, pOftentimes people wonder if they should have a specific domain name or a generic one. One generic,0 o8 O" w4 S) b! s* w" r( k
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
0 P4 g" L7 c+ H/ D& w.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
% j) b) M& v, {* Wterm or build a whole website.
0 ^% V+ f% e& I' X& N5 \After you buy hosting, a domain and get those all attached to each other, the next step is to install
) A2 T+ C2 y) y" btracking software on your domain. This is really important, because it is necessary to track your& e% S% M. |- |+ ^6 r
conversions down to keyword level so that you can optimize your campaigns. Without proper
$ Y: |# w0 @! {5 Xtracking, it is impossible to know what is working and what isn't.' {* D" y" X) h* O& I1 j$ I) _: o
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software& M, D: ?2 \; t9 {( r' k
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.; V0 A& T, s% h9 T3 ?6 e$ Z
Prosper202
) _- Y! J/ p2 Dhttp://prosper.tracking202.com/apps/6 M% [7 W) z+ A: e3 m7 Z6 V0 z. Q, L
CPV Lab
- v8 \) }/ Q, A* F2 f% Ehttp://cpvlab.com// r- c/ k: S( K3 M4 J1 ~
CPVLab Help Videos7 e2 H7 e+ o/ N9 d
http://ppvlab.com/oweiw/oiurw/vdm.htm
8 _* @. V5 S5 z7 x* M, W$ B kAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an- f5 I: F/ h Q4 ^9 G4 X* N
industry standard.) c2 h% }! e- P1 t9 O: h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
8 H- N0 R9 c1 j* E2 l7 iCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from! H# X4 O3 X4 N6 Q+ @: F2 z
good support if you have problems with your installation.- ~$ N; C; \2 p1 P
Tracking 202
) _; Y) s$ ^/ eTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
5 q9 U" c/ o9 x3 W! Icampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
+ y |: I' z; x( [* R; o3 A+ zarea.: G# A1 N1 F$ h3 Y* t( h
If you choose this option, keep in mind that your tracking software, one of the most important parts of
1 i7 D+ ^$ n( ~; Gyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
) x- z5 r& Q: e* vinterface, and their hosting.! W' {! O8 B0 i# _7 N
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
( n- C6 f; B0 s% \; |9 aand targets which you are bidding on. Leaving this up to chance in order to save money could$ A% @4 U, K; Q* f5 ~) V# ~; g3 V
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
0 q9 p$ X; J" Y* [4 Iwere using.
1 ?9 W2 b" @ `+ G4 m: jChoose An Offer7 Y% ?7 o& p5 D, ^6 L$ |; d/ k2 j
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
8 U& w% R) L: fLesson on Offer Selection* X' G! n2 Y) q7 b$ l
http://www.ppvplaybook.com/forum ... on-Selecting-Offers3 N0 X2 _ Q, h2 O* @
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
' J) O; V; `4 I5 c! STo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
# @. w" F' I7 ^0 j" gLeadImpact as the traffic source.
- D4 {' A: F- ?, hNow the best way to learn how to put all of this together is to just get started. For some variation in
- @: ]) a% r3 r# c. s( Qthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
: Z7 _1 n: Y g6 Q$ u/ a/ u2 Xcampaign.: |5 b5 o7 Q: w d( p: @* J# o0 W
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
. |3 V; S$ U8 `- m, h( X% g" tpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
M( V* J0 j, A9 b& c4 s, b/ Othat all traffic is accepted.
: P/ d( Q8 E2 {" eFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.6 K/ N& G) K+ T1 p9 R# L" Q
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can, y( E) @4 L# f' o& v9 r( |8 ]
get creatives like banners or images specifically for the offer./ z4 M/ o* f8 y- l w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
$ H2 ^. l; F* Z3 [6 ]Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can4 }1 h) q1 Q) u, ~1 L( B
track my keywords. Without doing this, it isn't possible to see what's converting.
" z9 @# A6 O( E4 o5 E: SIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:; a- h+ ?$ ~1 ?5 l: h/ p2 z @/ q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
& [8 O, _ t# V6 _0 k; D4 r) yIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the( Y" f$ d3 f' {2 f) T
bottom of the page:
@0 w7 x7 F/ h a) O: v* zNext, I have to cut and paste this pixel into my offer at Ads4Dough., L8 m& l8 K# _
Click on the offer → pixels → Add a new pixel and this comes up:" H2 U( J0 ~+ f# s# p' b
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
9 _. O, H' A) A+ \+ d/ J1 Kfrom your software into the box that says 'Enter URL of image to load'.
! k& t( H0 q2 d: J3 @( G) a6 C* w0 z* ZOnce you do this, it should look like this:
+ P$ B, C/ H3 P2 V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
2 \$ W* {! ?( P* IClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
1 i* ~( [5 l7 }2 P5 ENow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
0 H6 c( X" A, o0 YProsper or CPVLab.3 E/ d6 T! [1 }1 V% G
3 g; f5 ^. ?. s7 U |
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发表于 2012-12-27 18:47:17
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