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PPV GUIDE [PPV新手入门][28页]
5 p: u: R8 p4 K/ S* h详细的请下载电子书！" t" u4 L, q0 d; w$ s% m6 |2 M: u( x
4 {- w8 L0 f. z& X% ^7 z. H% T8 e* k! _
Newbie Guide
) a+ ?3 n/ \' o9 G$ MPPVPlaybook.com6 e9 c* f! L w, \
Tracy Shaffer" `4 H8 x; L3 V
David Ford
7 }3 e @7 r: t) |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
3 ]6 [+ b* L/ e; [' u: H- BGetting Your Mind Right to Start Affiliate Marketing5 D' ~" s+ r% n( |
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an$ h n, z9 m6 W( \ U4 R
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where* l4 f1 f9 h) z2 o* H) K8 l4 y
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing7 [ A& j, w' d' p' g
with any success, these claims are laughable and far from the truth.3 W6 U; S6 @5 Z
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
. I4 n) y1 Q0 V1 Mflow management. The main benefits are the low barrier to entry compared to other businesses, and( v% u/ t, s; T2 F* I3 q3 d
the ability for a marketer to be a one person shop and make an incredible amount of money with low- M. @5 E/ T( f2 @8 u8 l+ L: |
overhead.
- B+ s* { h, [8 N/ }% C( T$ m: tThe winners in this business are the ones with persistence when nothing works, who know there's
, w+ e+ x: F# oplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.2 X% N( {+ l/ ?9 m% s
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
( Z: Q+ Q* t! a' Cstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
& _5 c7 L9 p1 ]8 ?6 qMost of these things happen suddenly and without warning, and they all contribute to the amazing' c. p9 J: a4 n) w$ A1 Z$ C. z; @
learning experience available to anyone with a few hundred bucks and the ability to open an. C( p' L6 U1 ~+ F
advertising account.
: w; B6 D# Q2 D$ U5 u% o* LYour competitors are willing to work at this around the clock. This isn't a push button, instant business
0 y \/ `6 A' I, g' y! H& @( k8 z8 Fwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
C& o8 O/ g4 g9 i# `marketing has spent countless hours learning, trying new things, launching, tweaking, improving,# \1 T0 O$ A* I
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.& K5 F# S N1 d- c7 p
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
; N1 x3 Y$ C% O4 cstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get( u- j8 L7 s% k( b' U, F9 I% J
started building.- ^2 d1 z0 T9 D1 {* c6 Z
Things you need to get started:
6 T6 f4 V& H# X2 _( }# o( J! ]1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
p) d+ W$ d# U9 j& k* ?& t5 y/ q2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
5 m) f5 V! x" E. o, S% F$ [3 b0 ?3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)5 Q$ g. i9 O1 C# Q
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
" Z6 ^7 Z# j/ J& W7 h7 N B/ ]This guide describes from start to finish, how to get started in affiliate marketing by running traffic" }/ N7 w0 D9 Y F/ b
with PPV.
6 v# J% ]* \* b% l/ Z# }% d: `6 `Basic Getting Started Definitions0 {0 S7 }4 b6 y8 M5 A% }6 N
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
' E+ n1 M: a% E9 laffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
* j1 E- X% r# ?- L7 \) f( P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
c0 u' g% I2 o$ d# }types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
' o1 m! q4 X( ?/ z( NCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
8 Z0 C! h/ Q x: [0 o; ^receives a commission on that product. An example would be the Amazon.com Associates program,+ z6 a, [ k @% ~) Z
Comission Junction or Clickbank.
% }( z& O8 Q! Z1 V9 W( hCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes- A8 j- i3 J* B8 G; G! p0 p
an action like filling out a form, submitting their email address, signing up for a service or sometimes" p! V/ j% Y) x1 B( Z% M
buying a product. An example would be Ads4Dough or Neverblue.
+ _, ]+ C9 F. ^Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
# z' {3 z' _" u- Z Z- @9 d, laccount, getting the affiliate approved for offers, bumping payouts and just about everything else2 |% |7 ~2 T6 w# d% K5 G
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
' q/ e4 g8 z- ^right from the start can really help you.
" K( P2 Y4 Z0 W9 r: T. }* lPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served: ^3 e; @2 y# K$ h' @
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per; s' {8 k( ^% \2 A
view, starting anywhere from .01 or .015./ x: @( }4 J' I
In order to use this type of internet traffic, the affiliate can sign up with a number of different
+ ], _. I/ }+ Y9 Ucompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,' x d9 W% t+ ^3 X7 V* X
MediaTraffic, and AdOn Network.
1 H0 Q, p1 k* @* }0 }# i" v: ~Don't popups get blocked by pop blocker software?5 o4 l0 F' H4 Q* M. S' F
No. Popups are served in a new browser window as if the visitor had opened the new window: c) o& l# J) h, C. ~8 J- X, Q
themselves.. r+ u/ G- j/ X% c
How many popups get served to the visitor?$ {6 e- l7 |/ d X
The number of popups served varies depending on the PPV network. Some pop more frequently
- e# d3 ?* j$ E( X2 H(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by' e: _* k( G' v' ~" N9 h w/ E( u
serving this kind of advertising, so they have to toe the line between keeping their software
4 _4 ]* M0 a4 B) [downloaded and still making a profit.9 b$ ^$ C7 _4 I1 ]
Isn't this type of software bad? Why would anyone keep it on their computer?) N8 D& t8 m+ _& t8 R
No, this type of software doesn't harm the user's computer.0 Y0 R& h6 @- A* |
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,/ M; J2 V0 a. o/ E4 \$ q
toolbars or videos to place the software on their computer. The visitor keeps the software in place so* }0 ~- o5 W( }) [; d
that they can continue to have access to the incentive.
: p3 R2 @4 c: K& t2 i! N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
( P1 A+ ?# v- K6 J1 O' xHow to Get Accepted into a CPA Network
, ^! z: |* B% j- LIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
! V% M2 L) K g& { y9 Ito start looking for networks is Offervault which lists offers and lets you compare payouts across/ O& b1 I$ a. A
different networks.
. W* W' o& B+ o2 TOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)9 B- ~% G" R4 `9 ]
application and be as specific as possible about your promotion methods. Usually some time after
/ b8 V$ Z& E4 z& B$ m# x* e @, sreceiving your application, the company will call to interview you. The phone interview is a critical) o3 S; S* Z/ V( B% P
part of the application process, and most networks will deny your application outright if they can't get
5 O2 N7 m( s) w% l& L4 v) p$ K" Z5 E& xyou on the phone.
# A; G$ b& v6 mOften, the person who does your phone interview will actually become your affiliate manager after
2 E2 x. H' n( i; Z2 _( Yyou get accepted, so it's a good time to put your best food forward.
4 i: c0 K' }' _( nYou might not relish at the idea of someone grilling you about your internet marketing methods over" Y( F$ m0 l# `
the phone, but trust me, this part is critical. Have answers in mind for the questions:
6 f2 t/ G8 Q5 h# ~/ G- C* VWhat methods do you use to market offers?
& l% i. t1 U5 y' d1 H# O% aDo you already have a website you will be using?! c3 p) P( M# y* E. ?3 `
How much is your advertising budget?
# h4 H8 N% x8 @6 y* ~& L$ c2 |What other networks are you a member of?/ l) Z/ `4 N% ]$ f
Who are your affiliate managers at these networks?5 A+ C) O( E0 s. X" ~
Do you use social media (Facebook, twitter, etc.) to market offers?
\. J# S& R" C+ m9 THow much traffic can you drive?, V$ r8 V6 n g+ i4 w4 K
Do you have a personal recommendation from anyone who is already a member?
, ]% x6 H' Y- b! [* I2 jOnce you provide satisfactory answers to these questions, the network will approve or deny your
6 K% S6 H8 @+ P% Z9 capplication. If you get denied, just keep applying or call someone on the phone and try again. Be
4 D; o! C6 P$ [persistent. Also, getting a personal recommendation from someone who is already an active affiliate0 P, e W! T0 ?( ^2 g6 k* \: N
for the network can be helpful.
8 ?4 @# f/ ^: V/ Q; s! U; L; @To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate. D m0 H" W3 K ~
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
' p$ e ?- H8 Q% |1 xowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know7 D! t, j, N" N* h1 i1 |
people can open a lot of doors as far as networks are concerned.6 l7 ]+ U/ p# S2 U' t
After You Join a CPA Network
1 c+ j! l; X0 J J0 DOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
5 I+ G0 I' Z8 Q; m5 u# Hand make an attempt to get to know them a little bit.
1 Q) t6 T8 _: e" z3 ^Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
* ^; |! W5 X% Y2 x& {" r" z! }weight in gold. Start feeling them out from the start and try to get to know them. Once you get- _* {; O/ Z' }% Z: c: ?; A% j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4" K9 S3 _; U G4 s) O2 D
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout/ k7 X6 ~2 S3 m$ R% A
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus" P/ s' M5 f. D6 R7 ]/ X# g+ j
email.6 K/ \, L H, {
For more helpful info about dealing with affiliate managers, check out:
0 h+ @5 e1 @3 s4 {% i0 c2 r+ Shttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
3 h# Q& d# c+ }1 ?" bhttp://www.mrgreen.am/affiliate- ... iate-managers-want/* ^3 M8 N- M. i& k9 L# u% N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
3 w; u! r2 ^" c! Z& \# gSet Up Web Hosting1 ?1 l% c; }1 j9 k5 d3 F
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
9 K; [! ]: U8 G) V/ q4 d% m, C& tabout internet hosting. In general, you get what you pay for with hosting. When you use a shared, V6 z& t+ p4 u3 g% {+ p/ }8 u1 T
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with3 z( Q. C$ X6 P6 d1 b. M2 O
whoever else is on the same server as you.1 d+ F8 s0 N2 O. I5 h% |% G. H& `
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast1 ^2 s9 d' f& k
enough that the visitor can't close the window before your pop up is even shown. You have about 3
3 O. T3 D+ C: Q2 eseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.8 e2 n: R2 _3 O6 A% ], D
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a5 I( l1 e' N5 ]' v6 v
house full of roommates (hosting customers).3 N; D' z( [/ o& h U
In shared hosting, this is like having roommates where everyone has no specific designated area inside% l: z$ \% [$ U$ t6 B
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
" ^3 N& L) ^( x* |7 L% Afit.
& G) o9 a. s% YSay your roommate brings home a large turkey. They will then take up more of the refrigerator than [- y1 x7 n6 \7 u% R. e' R K
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
4 _, J; T1 Z5 z6 V. v$ r' J- Ftheir food. Everyone else's food in the house has less space to take advantage of. k" r7 R% f# m; E4 [, K4 [
If you have less server resources to take advantage of, your ability to serve popups will slow down. For1 y& p2 s, Y9 _
any type of hosting this is a bad thing, and especially while running PPV traffic.
! G c$ Q, h; N1 V; m7 H* I' s" [* OIn the case of a virtual private server (VPS), everyone in the house has their own designated space
* r1 ^2 f8 \+ O! }6 s. Finside the fridge to put their food, and other roommates can't come into that space. The server is
* \" m S$ \- K% o4 h) ^" Vpartitioned, so that each customer can only use a specific amount of resources at any given time.# \4 W7 u9 X6 q9 h& D
A dedicated server would be like having the whole fridge to yourself. All of the server's resources9 n! A% y; J# O1 v. o! A7 N# f
belong to you and no one else can use up those resources. This makes it possible to serve much more
1 n5 \, z: O% n! F7 j, b) q0 ltraffic, faster.
# ^3 Z: w# l2 r( R" `3 L% TAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
/ L; L; J7 O' B- XAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
- f" [$ A& L3 F" m2 Rhere:! o3 j1 ]0 Q- _. B) w
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-4 T6 i1 w; a/ l, ~! p! o
VPS&highlight=hosting
5 z+ w' h% [& J: ^! E+ a( z) D+ fDedicated-Hosting-vs Shared-Hosting
1 T3 X! o4 H9 g1 @5 nhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared- Z" ~5 O6 p; T5 T* f0 ?- m. ~
Hosting...Your-thoughts
$ f/ l2 R4 O: n, L2 V0 i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
1 f w" y7 \; W8 w" GHosting Providers for PPV# j C ?7 k0 y P
Beyond Hosting
! k r) ^$ ?/ e2 `6 ?8 chttp://beyondhosting.net/
& o8 G* m. E2 Y, jWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment3 o2 ?. w' }1 U7 B
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when& H, d. f/ F) z3 A, P/ P# { i
direct linking with PPV. Also, these guys provide great support./ U$ J& \7 A) g# C/ G) C: }3 d
Prosper202 Optimized Hosting
, z! S) _* q! T% m# K8 Jhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/5 j: q4 b) c" ?& Y
CPVLab Optimized Hosting% K a5 }" [2 a
http://beyondhosting.net/CPVLab-Hosting/
) m. S4 d8 c& O& r3 M mDomain Names for PPV" G1 q5 E. c9 X( F! G' s$ T
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is; n3 }) L8 K: |9 `, k
where you're going to host your tracking software and your landing pages if you decide to make them. J1 R9 C: h- z& e( v
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,1 @' w' A6 T, ~4 ]
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
) X* A, x1 y5 k2 G! A.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a$ w w7 t7 H9 h! ~
term or build a whole website." i# i6 `8 t5 W1 G
After you buy hosting, a domain and get those all attached to each other, the next step is to install( t# N4 }; r% R% P
tracking software on your domain. This is really important, because it is necessary to track your! o7 G6 K/ o' F
conversions down to keyword level so that you can optimize your campaigns. Without proper
5 V+ d" p3 S/ \) t/ L( O- Y1 Stracking, it is impossible to know what is working and what isn't.% [/ f' h+ j- o2 l; Q+ w' @* R( y
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software' j& n3 s( V/ o' g
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
8 P$ G. _% g% ?* V; [4 pProsper202 P( a' I, y3 X# Y4 v" k
http://prosper.tracking202.com/apps/
9 E H. T+ k- LCPV Lab
9 n; q) l0 w- d* i) thttp://cpvlab.com/
+ u6 E% [: U6 k" aCPVLab Help Videos
: T+ X1 ?2 [; @7 t, W# N# jhttp://ppvlab.com/oweiw/oiurw/vdm.htm
2 x! I1 o' o. H; K5 Y. eAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an; x7 ~& I) U& ?
industry standard.
2 X0 ?) H' M. @, w: J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7! p! Z1 ]8 j# e; x
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from. x! J; z+ P9 W9 r
good support if you have problems with your installation.* H9 p3 X0 V. v
Tracking 202 r" g8 g0 ^0 L: i! [
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
1 W( U3 A. w4 I3 Icampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
7 b: O" m; \6 R' u1 L6 Jarea.
5 J7 c& {+ u1 ZIf you choose this option, keep in mind that your tracking software, one of the most important parts of( i4 l6 W* r3 P6 ~9 p' E$ w& T% x
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
' i) v! e" C* n c: f6 g) jinterface, and their hosting.# c% ~9 R+ n! f& h1 b, N8 X
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
) p! O6 ^0 U. v8 T1 O2 x' z9 Yand targets which you are bidding on. Leaving this up to chance in order to save money could" {5 n$ m. |& v$ P2 ]5 q/ n* ?
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
/ k3 A. m# [- O& bwere using.% i1 a1 S- l* ]; `* }" l
Choose An Offer
( O5 C$ @: y" y, @Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
9 h# t8 P% c YLesson on Offer Selection( h/ D9 M: V1 I4 v1 V# y0 ~1 G+ _
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
% D) E; T9 t7 s' BIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.' ~" W( a- c9 ?. Y( n# _; U& B
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using$ X- i; ]8 [3 u# g8 q x7 h8 W
LeadImpact as the traffic source.
* X2 `& p0 z! u# [& \6 kNow the best way to learn how to put all of this together is to just get started. For some variation in
- S& E9 ?* A5 v. Uthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
% }6 z& i1 y- U! E- n. gcampaign.
" ?: q$ v0 u8 j- L1 `When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first3 B; g7 s2 z8 w) U- n3 y( [
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
9 @: q' F) _- c( D, X( Cthat all traffic is accepted. d- N3 \; e' v4 ~7 Q+ ?0 z
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
b8 e( n% v5 E3 gThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can4 C' t" r' X7 i9 T* G$ L( i* U
get creatives like banners or images specifically for the offer.
8 R$ m7 v" B i+ A1 N0 W2 ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8: `0 s, }& X+ A( w6 T3 i. e
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
. V5 D' Y1 e6 Utrack my keywords. Without doing this, it isn't possible to see what's converting.
7 v2 B) z, {% x9 q9 V7 MIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:: O/ f! x9 m" ~: D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
* S1 S: K/ ]$ p" X* PIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
) J9 F' N# F6 lbottom of the page:
# R2 C. h$ ~' G% R2 C0 [8 hNext, I have to cut and paste this pixel into my offer at Ads4Dough.
/ e* D) k4 x6 gClick on the offer → pixels → Add a new pixel and this comes up:
2 p5 b. ^3 L( A4 S3 q. gMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL: r* D! k" M) v8 H7 Y" q
from your software into the box that says 'Enter URL of image to load'.
8 k, a1 U' l. S J& mOnce you do this, it should look like this:
) c$ }( ^% g+ K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10# O8 R- ?) z0 R5 u8 _ a
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
+ c) T) D5 t2 B& p& l5 a" ~" lNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
' C( G- Q( Q/ O/ w/ S! XProsper or CPVLab.6 M. c9 q. V# |
* `" i8 L E! k' y3 K+ ?" W |
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发表于 2012-12-27 18:47:17
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