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PPV GUIDE [PPV新手入门][28页]
: z; n) i8 c( l& A详细的请下载电子书！
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8 Q- Z( p* s( f" E2 ^0 O
Newbie Guide
4 D# O- f b0 ?6 }, }PPVPlaybook.com
* {& `% V! W% `# T1 U$ JTracy Shaffer
3 q# e! p6 y9 S; y) qDavid Ford
% E2 z8 L; z8 Q- O$ @3 {! j f. X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
5 |4 x& T$ i# ~9 F; e$ C1 n# o" r8 `Getting Your Mind Right to Start Affiliate Marketing1 `8 y2 z1 T& o, G. Q- W
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
6 N: m; @; d1 _4 Pever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
+ X w/ m E* j1 r7 U9 J; kyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing1 F3 A7 c% y/ f }
with any success, these claims are laughable and far from the truth.
* D5 S0 `7 n: w% g' pAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash3 {" ?% O) v' c# e
flow management. The main benefits are the low barrier to entry compared to other businesses, and' h. u2 S0 j' ^
the ability for a marketer to be a one person shop and make an incredible amount of money with low4 D1 L8 W$ [6 D
overhead.0 [0 Y+ d |& K+ ^, Z
The winners in this business are the ones with persistence when nothing works, who know there's! J5 P! ^: M( v6 U
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
. [7 f3 p1 Y4 P$ L; FThe cold hard reality is this: virtually everything in the space is changeable, what worked today can! i c" ~; x I5 P2 D2 L0 i- Z
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
; U/ Y! X6 t. S" ZMost of these things happen suddenly and without warning, and they all contribute to the amazing' z' s7 j1 `6 c8 R8 `- \
learning experience available to anyone with a few hundred bucks and the ability to open an
6 e7 B3 D/ Q& y0 gadvertising account.
% I$ ~. ~& I: Y5 `& J- \Your competitors are willing to work at this around the clock. This isn't a push button, instant business! F# f0 F# v2 D9 n3 W
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet' y2 a$ h- c! |9 x
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
( V( K! o8 b: @5 Ktrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
0 C; J. P5 S5 B/ {8 ?8 hWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you! [6 W% f4 y& l! c2 |
started building PPV campaigns right away from start to finish. With that said, time to jump in and get) H, C9 F1 `9 t) W# V$ L. G
started building.; h) B% w5 i4 `8 h: R3 Y" S0 c1 Q$ n+ t
Things you need to get started:5 b) E2 |( F% D( C q8 r- W* Z
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator): Q2 F8 A; E- V( v* v6 O, a7 A
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue), f! C# {% p& k) f% M0 B7 E
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
3 [+ U& {: i+ P. X4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
+ I# G* C! P) e% `This guide describes from start to finish, how to get started in affiliate marketing by running traffic
& m$ i2 a3 o& ?0 `* A; ?+ qwith PPV.
( ]* t) I ^6 N: y8 yBasic Getting Started Definitions9 R1 ]6 K2 ^# X$ `5 X) G/ j
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
0 p) |5 Q9 b0 V% C" R4 _4 ?affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main# x: M: ?; Y) d+ S' F( o; y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
9 g' R" J# [& v% k; B4 dtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
3 a* p; J* N# O4 YCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate4 V+ E" l: n9 O7 `+ l( D
receives a commission on that product. An example would be the Amazon.com Associates program,
( n7 m L" ?7 @6 b5 uComission Junction or Clickbank.) ~, m) ?! p- o/ p- ]
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes9 P& R) U, J8 [$ V- H& o! E
an action like filling out a form, submitting their email address, signing up for a service or sometimes% |" c0 _' ^# c3 A* t' g M
buying a product. An example would be Ads4Dough or Neverblue.
/ Z9 ]# ]8 _! o5 a) RAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
$ ]0 ?/ A/ e% v7 l+ \account, getting the affiliate approved for offers, bumping payouts and just about everything else$ c" ^6 b6 F) g6 ?: q1 Q
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
( ^3 q8 }" B& E, Z6 s4 u' {right from the start can really help you.1 n. j% @) X# ^+ W' d2 o- i. O% J
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
: W( N3 }! T" l$ b6 `1 G$ x4 {: x7 sin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
! ?( X' g% _, a- K# m4 w6 K2 G3 S/ Eview, starting anywhere from .01 or .015.% x# x( Q1 [( Z
In order to use this type of internet traffic, the affiliate can sign up with a number of different
+ g6 Q) F3 d$ @' b+ P+ lcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,$ X2 B1 @ P: ]% q/ C. b
MediaTraffic, and AdOn Network.
3 \- [ K9 P6 ~. z1 LDon't popups get blocked by pop blocker software?
% m" F/ X) p& K1 D, FNo. Popups are served in a new browser window as if the visitor had opened the new window7 z6 [: v/ B8 D9 j1 B8 Y
themselves.3 N& R5 Y" |9 g
How many popups get served to the visitor?
( `. U' O* t0 ]9 U' H DThe number of popups served varies depending on the PPV network. Some pop more frequently1 W6 k, q* Q- ~2 t$ R w
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by2 q) M: l9 K; ]: n( J
serving this kind of advertising, so they have to toe the line between keeping their software+ T- E7 l) H( |# Q& d6 [2 u& O* o) n
downloaded and still making a profit.
+ q5 G6 o- j( J( IIsn't this type of software bad? Why would anyone keep it on their computer?) M9 V4 B4 h) N' c# I
No, this type of software doesn't harm the user's computer.3 m2 `; t6 b0 A0 y
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
. R' m1 H* U% T) A& P2 L9 etoolbars or videos to place the software on their computer. The visitor keeps the software in place so* \9 | n, U. |1 q% K7 x
that they can continue to have access to the incentive.
" z" j8 T( {7 C+ |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
( H3 B8 n( S/ Z! s. R5 q( v VHow to Get Accepted into a CPA Network
8 x# l7 M; A2 C0 j/ q" l$ u3 TIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place% `0 S& P! P1 i" W% P9 @, O$ W) d
to start looking for networks is Offervault which lists offers and lets you compare payouts across
0 z) x+ N) p8 B- q9 D- y) @* n: tdifferent networks.; Y* ?, J3 s! |& M/ H
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)" X5 l2 y# t6 t/ V \
application and be as specific as possible about your promotion methods. Usually some time after
M$ |+ p4 f! w: k' Hreceiving your application, the company will call to interview you. The phone interview is a critical
5 L8 b* S# F+ z4 y0 f5 [$ e4 Fpart of the application process, and most networks will deny your application outright if they can't get
+ H7 Z( j1 }7 `' zyou on the phone.
a" F, f L2 z7 Z0 nOften, the person who does your phone interview will actually become your affiliate manager after, z, @- s6 ^& p# C0 J. h( V
you get accepted, so it's a good time to put your best food forward.* e& K+ \, X) F ]2 w+ g, L
You might not relish at the idea of someone grilling you about your internet marketing methods over% D2 } y/ M5 k- c ^/ S- Z1 r
the phone, but trust me, this part is critical. Have answers in mind for the questions:8 V ?* Q! s: b8 H3 T w' m. a
What methods do you use to market offers?, u/ m% h F, V' Z# @$ b) [
Do you already have a website you will be using?
( g2 K8 ~+ H/ Z! t. B& g4 \ ZHow much is your advertising budget?
3 y% G1 U) _& T6 w+ `' }What other networks are you a member of?
! ^) p9 u/ x; f# d2 W5 RWho are your affiliate managers at these networks?
- z; I0 M+ H1 R* v; f1 C9 C3 EDo you use social media (Facebook, twitter, etc.) to market offers?
- Z6 ?! ?9 r6 f8 U8 jHow much traffic can you drive?
3 G" b; M0 _# T# d3 U/ f) x( |" iDo you have a personal recommendation from anyone who is already a member?
1 S' q# }# g. jOnce you provide satisfactory answers to these questions, the network will approve or deny your
, ^+ X# d' N1 @* g2 x5 K$ U+ Papplication. If you get denied, just keep applying or call someone on the phone and try again. Be# N& P6 W2 J$ Y+ x1 y! ] i& x
persistent. Also, getting a personal recommendation from someone who is already an active affiliate! k* l: ^! |' F5 m
for the network can be helpful.7 R1 }1 [! O+ u
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
# M1 S3 o( |4 R7 oSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
+ E% d& k9 n& r$ @( k8 _owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know7 ^& P% Z8 h, D7 {* B, P( [
people can open a lot of doors as far as networks are concerned." J8 L0 a+ ]; j/ N! B1 N6 {
After You Join a CPA Network6 B! @$ @7 H. k3 B
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
9 Q& |" W; }$ v1 _" |and make an attempt to get to know them a little bit.: N4 ~. F7 M7 S& @" C8 c0 I( N$ I
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
9 Q3 V. T* n( O2 Y# [ rweight in gold. Start feeling them out from the start and try to get to know them. Once you get
+ B' M0 T/ }+ f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 43 B5 H0 j4 l- [7 F; P/ F
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout1 s# q0 P1 e* s5 B+ j
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
9 w d% w" H6 ^1 f* A' Xemail." G3 J/ _( i( a. Y( d3 R
For more helpful info about dealing with affiliate managers, check out:3 n( n" |6 h' S
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
9 Z# p2 A( F( F$ I* Bhttp://www.mrgreen.am/affiliate- ... iate-managers-want/7 p: Z- b9 ~9 p8 \, I7 R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
# {2 E( Z" T% K* Z+ BSet Up Web Hosting
# K7 e* V _; R: w: |Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said1 I7 u- B4 a+ b! B. M2 H8 C, r- d% z
about internet hosting. In general, you get what you pay for with hosting. When you use a shared0 G0 m; R4 |- C" t; N
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with/ u8 |( Z4 N* L8 A5 o; e# j
whoever else is on the same server as you.: ]; r) Y; ?! S F
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
% V# S8 z0 ?, t; |3 D7 m- Cenough that the visitor can't close the window before your pop up is even shown. You have about 3
r, Z0 V. P/ m9 R# dseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
3 o& ?$ v7 D* NTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a! _& ^7 |* f) ~/ c. `0 r$ T; o- o
house full of roommates (hosting customers).
( l8 e6 S. \9 j5 r g! _! i% NIn shared hosting, this is like having roommates where everyone has no specific designated area inside
) |- K* a. ~3 J. K! w6 L$ zthe fridge where they are supposed to put their food. Everyone just jams their food in however it will S: X( y' d1 ~; C8 @
fit.
, U" t" F& X- N" ZSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
1 Z# _3 Z+ y8 p0 U" V! ]the rest of the roommates, by virtue of simply needing more space and resources to accommodate
9 [' T; D; _1 v) O5 Ptheir food. Everyone else's food in the house has less space to take advantage of.
5 t& _3 v1 `% G4 G) A5 lIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
! h1 ]- N* W9 R0 A6 iany type of hosting this is a bad thing, and especially while running PPV traffic.
3 j7 Y7 a+ n0 e& M8 _6 JIn the case of a virtual private server (VPS), everyone in the house has their own designated space
* a5 R' H6 U! j3 U6 O* R. M- T& x' D7 finside the fridge to put their food, and other roommates can't come into that space. The server is4 i$ z6 p) u9 X6 Y7 z Y! N
partitioned, so that each customer can only use a specific amount of resources at any given time.5 [' ^4 I3 m: U$ C7 n
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
, {6 ~( h9 L0 Bbelong to you and no one else can use up those resources. This makes it possible to serve much more
" G4 H9 f% B* G6 o# Straffic, faster.4 I0 \; E3 ?8 p2 w
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
3 X9 V8 ^, h9 u, v( zAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
! y% l6 A: m9 y9 \+ P3 T F( ahere:
" v, ^3 a) x7 m/ n8 u, dhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-9 u4 _8 G7 ~7 w. f) u
VPS&highlight=hosting: V$ j+ {# V* L5 B, F2 Q( {
Dedicated-Hosting-vs Shared-Hosting' \* Q' I, T3 g: s0 a1 B- A
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
/ z, f/ ^, c$ U( UHosting...Your-thoughts1 C1 D4 |/ c0 n1 h& @2 `. Z: o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
3 a$ t& Z) s6 M* e5 M7 t/ f) VHosting Providers for PPV
2 w4 q; S0 ]2 P# v1 wBeyond Hosting2 d7 M; S9 v0 n; ^* a
http://beyondhosting.net/
0 Y# Z# P& e" T0 ZWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
* z0 Q0 D6 b; T2 b" ureceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
% I( ~$ ^; W: e5 @direct linking with PPV. Also, these guys provide great support.& D2 Z: z T( t; H& W
Prosper202 Optimized Hosting2 n3 J3 T1 L# G7 R, O7 A
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
5 R: W t- v# E2 s* S& Q! pCPVLab Optimized Hosting2 `/ {* O, {3 u1 a6 @
http://beyondhosting.net/CPVLab-Hosting/
% l3 S+ o" q; j/ cDomain Names for PPV
! i# S3 T' D7 F. \5 ^& `Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
. p0 i i R3 h: U8 E5 ~* F# x! w; kwhere you're going to host your tracking software and your landing pages if you decide to make them.. @9 G0 ^2 \1 I G5 Q- d+ _
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,- Y" V2 S; G9 r6 e5 v# x
bland one is fine to start with, to host both your landing pages and tracking software. The .com,' t: T" a2 }5 e: V
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
: e. M$ L2 T4 x, ]* g. N) pterm or build a whole website.5 z! Y* t9 [$ Q* |- F
After you buy hosting, a domain and get those all attached to each other, the next step is to install
8 W. T( F, {$ @) U2 R7 Etracking software on your domain. This is really important, because it is necessary to track your
- j' A" ^; X# x* F) @* [9 ~conversions down to keyword level so that you can optimize your campaigns. Without proper/ a( f0 S/ l( K: W& k
tracking, it is impossible to know what is working and what isn't.
: B p) I; i' V8 h" V5 c+ d8 l) RTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software% B8 F: G3 e4 n1 i
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
9 I- J2 c8 s7 h- ^Prosper202
. y* V, ~) x0 q. J: w: ~3 S: Yhttp://prosper.tracking202.com/apps/% n |2 I! U6 K! W9 H- }) Y
CPV Lab, B: b% U7 i, R5 D- h9 J
http://cpvlab.com/
! ]1 O9 i& I2 m! H2 x. zCPVLab Help Videos
8 k/ d+ C R# f7 w6 Whttp://ppvlab.com/oweiw/oiurw/vdm.htm
3 T& N! ]) B4 W2 S" U# O6 G5 WAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an; b0 l% z* i: W+ R0 h+ d6 H
industry standard.
8 x3 X: A% C u" k$ I+ x1 f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
P- @) Z& y' q7 C2 t' GCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
2 ^( j! Y* L+ A' W% q( ggood support if you have problems with your installation.
8 k' Y' |3 t3 l- e! i+ O6 KTracking 2022 E# Z% d' j$ N, R- k4 T' B
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your: a4 i% I, m( V
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user1 k; h2 N. o& T& E) k' ~
area.
) }& T/ {% i! |: O/ m! v) WIf you choose this option, keep in mind that your tracking software, one of the most important parts of
% b# r( ~- \' @& a6 y1 ^1 V* Gyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202+ H1 Z6 q1 i; l
interface, and their hosting.1 S4 s. Z5 C/ w+ b3 c& m
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords9 K3 W/ \! R: ^# h+ v) M8 F+ Q( u
and targets which you are bidding on. Leaving this up to chance in order to save money could
$ `2 @8 l7 a% l" p5 Q6 qpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
2 H8 E& Z( [3 d9 k$ B$ dwere using.
& C# E; C2 r# O' V# L( {# HChoose An Offer
3 g( [. ~( r& ?2 @Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.$ U P* T, W$ Z2 {4 k% m, x0 P
Lesson on Offer Selection" _' J6 B1 w, ?8 n" }
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
! E/ e8 n; s& m- s0 ^In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.0 Z4 N7 s' f. N
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
" g \# e j5 d7 y+ P( P# uLeadImpact as the traffic source.
* Z x! h2 n4 Z& uNow the best way to learn how to put all of this together is to just get started. For some variation in
( I! k" k4 P/ m8 f: l3 d4 c$ Wthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
2 H2 a! v/ Y0 {& l; q$ Xcampaign.5 m; x) M8 V# x9 d* B
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first2 t/ q0 E N, r; Y
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says2 g# w1 ?% C- M7 X
that all traffic is accepted.5 u3 N3 }! I* ]* y. t9 z* J! V
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
5 i% n5 U/ Q: `% X+ p( SThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can7 p1 `2 l1 @5 r4 T* d
get creatives like banners or images specifically for the offer.
. g2 ]$ o% ~; m! d) {. _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
: e2 d' A3 M7 H! @Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
' o( y4 q" s+ s! h! I9 x0 Q# I0 }track my keywords. Without doing this, it isn't possible to see what's converting.9 W, O C- ~* |# W- e! ~
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:8 ^ ?; v9 d$ w `$ E2 z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9- k! y' c: v; d5 c: t
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
4 b5 N# `) V+ K8 E6 H- obottom of the page:
2 D( b4 w/ u$ r( }1 f8 R3 |Next, I have to cut and paste this pixel into my offer at Ads4Dough.7 K6 Q/ W6 ~2 R8 u* [6 d
Click on the offer → pixels → Add a new pixel and this comes up:3 x% a+ q& V2 `/ f$ ^# n- B N! o
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL+ A/ R' v0 [ M; }0 t$ I5 G
from your software into the box that says 'Enter URL of image to load'.
6 p: F6 C0 y; i) T9 SOnce you do this, it should look like this:
+ [* x& O) V& S7 Q5 d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 101 N( s# ]9 ~( @4 u& I1 l
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:# R8 ]# L$ c' }! \! f8 f0 ?9 R: Q1 H# C% E
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
8 s6 n- `" ]! R- }( P/ y3 uProsper or CPVLab.
' J9 o/ |; h6 [' ?) g; v% w: ^& [# O
& y; E1 {# p/ h# ? |
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发表于 2012-12-27 18:47:17
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