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PPV GUIDE [PPV新手入门][28页]
( L' Q7 Z, o- l! O详细的请下载电子书！$ b% D. c( O9 [( V# b5 {; T3 C
" h5 y5 @# }, S0 W
. c6 z+ k9 J; K* C2 i1 _2 mNewbie Guide
( _: I. _4 A e4 mPPVPlaybook.com0 \6 g% h5 J1 t2 l
Tracy Shaffer
, T6 L, G( B0 ^/ F2 F9 M% U& e4 ?4 NDavid Ford4 ^3 P( m- |% k. ?" Q e$ _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 12 z1 o% X$ ?/ p7 e7 c; T
Getting Your Mind Right to Start Affiliate Marketing* G, i3 }, w, r8 J+ G
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
+ s1 ~, G$ A& ~5 _0 mever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
6 R( X4 R2 f2 A4 {% P, wyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
( L, T# }" s3 D4 \: u7 N( {9 nwith any success, these claims are laughable and far from the truth.% _ t$ R9 k( G0 @- }
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash9 k6 g4 ^- R* H! D
flow management. The main benefits are the low barrier to entry compared to other businesses, and6 J# }% a0 s. \( Y
the ability for a marketer to be a one person shop and make an incredible amount of money with low g; T1 ]( D. O o' I5 l
overhead.
& b! ]! y: r. l( a8 D- ^The winners in this business are the ones with persistence when nothing works, who know there's: g/ C+ m+ v! D8 c+ Z/ m' H0 }( h
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.1 c, v Y; I( |* e
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
/ J+ k6 X, X. mstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
! S* H$ r2 p, `" t+ b1 D' d+ ~* dMost of these things happen suddenly and without warning, and they all contribute to the amazing
1 F7 s6 e! J2 K# |: vlearning experience available to anyone with a few hundred bucks and the ability to open an: g" ?# y1 Z+ K. D* q, I+ q
advertising account.
. m5 g1 o8 b1 u- a' e& h: JYour competitors are willing to work at this around the clock. This isn't a push button, instant business8 g2 H; Y9 k Z# L" |( k; o
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet# ?% v" L7 j6 \7 k
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
; g0 i( ? F, g2 I- H+ K w6 Jtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.* j% U" `/ y' A& b
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
# x2 u. |6 h4 l9 bstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get% ?( B' G Q% a7 Z/ o
started building.
3 e+ [ L; N: {2 F3 J4 w* CThings you need to get started:
5 E* X! D4 t9 g/ K9 t- q" R+ @2 K8 ~1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)) Q% E; N! t, Y' [
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
# P5 e1 s# M, ]1 \# Y3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
6 b$ |& _, J* \# O2 j4 p4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
! V# n8 J3 ^+ W- l, h8 uThis guide describes from start to finish, how to get started in affiliate marketing by running traffic; q3 p& h& ^9 g: Z2 y: \ Q
with PPV.
' ^- q3 Z6 n6 S; v4 OBasic Getting Started Definitions
" r" X# u- l1 b w4 u6 C# m3 w/ ?Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more. D: q" Q( |& P* q2 ~
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
, X8 ?, M7 U3 Q9 l) s9 A- P) N+ G9 Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
& Z% h3 G+ N" b" D' c& _types off affiliate networks are cost per sale (CPS) and cost per action (CPA).% v+ R' J a* V: h# `% {
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate* X0 x3 |9 r* k
receives a commission on that product. An example would be the Amazon.com Associates program, K3 k2 x+ p% T: v, u) Z
Comission Junction or Clickbank.3 z5 K- n: V: ^; O5 N* v. j/ M+ v( t
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
$ ?+ [5 H+ t) _- E+ X6 k( C$ B4 ean action like filling out a form, submitting their email address, signing up for a service or sometimes
) W9 y/ C6 [- U& g& `! ibuying a product. An example would be Ads4Dough or Neverblue.
4 K& `" y* t; T- Q l4 E, x1 EAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's2 Y: E9 S2 J: y8 r) O
account, getting the affiliate approved for offers, bumping payouts and just about everything else
& ? f8 c7 y# W- r' R0 a, }/ hrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
: m# t7 P" W9 c/ Jright from the start can really help you.
0 j4 K0 o; P$ |PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
6 W5 u2 S; m4 {& |9 L% x/ cin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
6 ?6 Q# ~. J h# o7 v' {view, starting anywhere from .01 or .015.
" I H: p/ k- \' P U- EIn order to use this type of internet traffic, the affiliate can sign up with a number of different
+ ~0 y; X% W7 C- Acompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
, H' g9 G6 _! E: [* GMediaTraffic, and AdOn Network.
8 g9 z0 B4 B. N1 ^Don't popups get blocked by pop blocker software?
8 u6 M1 f/ ]! ^3 z4 D/ y5 T* HNo. Popups are served in a new browser window as if the visitor had opened the new window: @) |+ h, z4 Q2 _& R# q D
themselves.+ p, h5 ?3 z' i1 f
How many popups get served to the visitor?$ s9 u2 S. C2 }, Z$ E. L$ |
The number of popups served varies depending on the PPV network. Some pop more frequently% c- v) s, n2 p; q1 u
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by* D+ |6 D0 i. z q
serving this kind of advertising, so they have to toe the line between keeping their software2 U9 h- q1 s1 V) j) H/ \, `
downloaded and still making a profit.1 ]! Y+ r- D) F/ c% Q( S$ |7 f+ s
Isn't this type of software bad? Why would anyone keep it on their computer?# m% b. b+ n0 H: o( y
No, this type of software doesn't harm the user's computer.
; H z5 V/ t4 j3 T2 L- C* L7 s$ _Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
4 {. n; l$ b! r$ I- b7 J! u- m& ltoolbars or videos to place the software on their computer. The visitor keeps the software in place so0 {, c5 O) _ Q; R
that they can continue to have access to the incentive.1 S j) [- P6 V* L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3! Y& v5 ?0 J9 `
How to Get Accepted into a CPA Network
" T/ e6 G" c5 a8 q, ^; [In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place7 K6 K" V' t2 P2 N% s; B
to start looking for networks is Offervault which lists offers and lets you compare payouts across7 `/ N/ S# C# Z8 l8 v$ X# ?
different networks.
9 \4 Y' `5 M7 D' B- I: c" I( KOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
; s- M6 @* S! k8 P$ h) eapplication and be as specific as possible about your promotion methods. Usually some time after
" N/ U0 T" J0 [/ ^! Z4 l) S/ F% sreceiving your application, the company will call to interview you. The phone interview is a critical
) n# ]5 V5 z# { W6 d" ~+ |7 Epart of the application process, and most networks will deny your application outright if they can't get! ]4 Q6 t1 q$ L: M4 X: y$ ~
you on the phone.
" G! [5 r6 e: O) Y9 d! WOften, the person who does your phone interview will actually become your affiliate manager after; t! |; q% ], e* \& I
you get accepted, so it's a good time to put your best food forward.
+ m# M$ O ^" N0 _; {You might not relish at the idea of someone grilling you about your internet marketing methods over( U0 z/ n9 Q+ e" @% i
the phone, but trust me, this part is critical. Have answers in mind for the questions:
, r$ s! H3 E+ \+ XWhat methods do you use to market offers?
) z0 E: P- |: h5 }2 } w1 J' I- d6 mDo you already have a website you will be using?
# G& L$ f& \3 F( L/ |5 CHow much is your advertising budget?
; r* P% _: i0 @) ?What other networks are you a member of?5 W' s! m! i; u! H' v
Who are your affiliate managers at these networks?* @3 e% ]0 [0 `# e3 X
Do you use social media (Facebook, twitter, etc.) to market offers?* A# h/ _; K& W* d) A6 B# P9 J1 y
How much traffic can you drive?8 ?( e0 R r- O& @2 p4 C
Do you have a personal recommendation from anyone who is already a member?
; M" |! T8 O6 B9 Y7 P5 A" VOnce you provide satisfactory answers to these questions, the network will approve or deny your2 E# T! G- o9 K& p8 P5 ^" `/ G
application. If you get denied, just keep applying or call someone on the phone and try again. Be
) s5 A8 h$ y- }8 [persistent. Also, getting a personal recommendation from someone who is already an active affiliate
# z$ ~* x( B I( }, ]3 Qfor the network can be helpful.
3 k" Q% \$ y' S q/ KTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate( K7 z( }7 P6 W- o% D: i& J0 K: _( n
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
6 j f4 p9 E' W: K9 J( r. bowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know, ~" X4 A1 Y9 ?1 S+ G
people can open a lot of doors as far as networks are concerned.
/ l" p2 r8 ]7 z0 D$ O/ FAfter You Join a CPA Network* m+ u# l7 p7 B- m5 u! Z
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
! Z7 n6 \+ G& j: [$ n2 {* ?3 band make an attempt to get to know them a little bit.
1 d2 l- u1 R. U WFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
, l, G- o- b; d- z6 }weight in gold. Start feeling them out from the start and try to get to know them. Once you get
3 O6 Z! ~5 W& u& M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4( E5 d7 T8 h0 i
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
W% V, p e4 v5 ebumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
% {5 i! c2 M+ a& i; e; U" F% F% temail.6 `0 ]: H% c& C3 O) ]* E! s7 I
For more helpful info about dealing with affiliate managers, check out:
: B$ f8 |7 W; x2 p" z* @http://ppvplaybook.com/blog/musi ... -affiliate-manager/, y3 {( m ~. L# N' c+ P; `
http://www.mrgreen.am/affiliate- ... iate-managers-want/
& z5 f3 Q/ M T: ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
0 n7 i; @6 w7 _6 s' Q8 }6 OSet Up Web Hosting' O9 s* I0 o9 O' a' U( |3 q3 x
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said5 z5 e9 E) e0 ~! \& V
about internet hosting. In general, you get what you pay for with hosting. When you use a shared" F; |0 T6 j4 L1 e5 A6 f* T7 j# n5 f
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with3 N! J9 L; {7 r8 ?2 _& Z( N ^2 o) r
whoever else is on the same server as you.: Z5 W ~ m& t( w1 b* `4 Q
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
; W; H0 R$ u0 n) V" Y9 u" zenough that the visitor can't close the window before your pop up is even shown. You have about 3
6 p# P8 ], K9 I6 {seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
! s c# o, [+ O4 L' `: \To explain the difference between types of hosting packages, picture a refrigerator (the server) in a& Z, r% s- H! _+ o2 G6 f, J
house full of roommates (hosting customers).
. ], y( P3 T4 Z6 m* \1 U0 y0 xIn shared hosting, this is like having roommates where everyone has no specific designated area inside# ?# O9 v0 T# K1 k5 k
the fridge where they are supposed to put their food. Everyone just jams their food in however it will- n9 W# ]- F9 z. ^$ k: M/ F
fit.' L+ r8 S* y8 B' I, r
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than# }3 D' h1 q6 d- Y
the rest of the roommates, by virtue of simply needing more space and resources to accommodate3 ^' F) e4 w8 v: X
their food. Everyone else's food in the house has less space to take advantage of.
' Y: T3 }. c% z* v: }If you have less server resources to take advantage of, your ability to serve popups will slow down. For
2 Z5 O2 o7 @6 `2 }( q- w0 Q% {any type of hosting this is a bad thing, and especially while running PPV traffic.
# N7 ]6 ~& I: N5 DIn the case of a virtual private server (VPS), everyone in the house has their own designated space( X( U0 h0 X4 p& S
inside the fridge to put their food, and other roommates can't come into that space. The server is+ a5 I, P" `: w5 N' V( u$ g
partitioned, so that each customer can only use a specific amount of resources at any given time.
w6 a1 W8 H1 k& @- V+ X. v; r, RA dedicated server would be like having the whole fridge to yourself. All of the server's resources# C4 C; w8 g: p5 F7 Q* Q
belong to you and no one else can use up those resources. This makes it possible to serve much more# x T2 l6 e. f
traffic, faster." t2 V) I: a' a
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.' [1 I( U! o+ v) p4 B
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
b( B q: b; u8 c) g: n' ?here:% ?( ?% p2 ?. y
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
+ v5 k E) H2 Q9 ^0 h1 qVPS&highlight=hosting
8 Z! U/ c# l; y8 qDedicated-Hosting-vs Shared-Hosting
/ X5 t& d6 [* N _. e& j3 zhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-0 G$ l& k3 w' F1 I: {; Y! J' k4 y; n
Hosting...Your-thoughts1 E& J* M3 Z/ g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 62 E! c: k7 X; p) W) @$ ?* Y i
Hosting Providers for PPV) V7 j* R( s( a9 \3 j6 [6 }6 I5 {
Beyond Hosting
- ]& ~0 v! U' U8 D, |, g9 Jhttp://beyondhosting.net/
A4 [& C' b9 w+ i: k- V9 EWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment$ }, d" o% i7 w& b& {
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
1 Q& k2 d3 e0 X7 l3 f5 n8 g- zdirect linking with PPV. Also, these guys provide great support.
% s$ n7 k" ]$ R8 p2 U* FProsper202 Optimized Hosting
. z$ l) D3 l9 E1 e0 | Q9 }+ Xhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
" M/ z8 G5 V# o# m" OCPVLab Optimized Hosting6 `( x* h2 t, i& H& E2 i$ Z4 Z
http://beyondhosting.net/CPVLab-Hosting/0 p6 |' X- l" k5 p8 B
Domain Names for PPV8 z. u5 j3 v# Q, k$ d3 ]
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
3 e) e) E# Q* zwhere you're going to host your tracking software and your landing pages if you decide to make them.7 m$ O8 ]7 ~) F3 |7 o
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
5 X. D. K& k4 u0 lbland one is fine to start with, to host both your landing pages and tracking software. The .com,2 [7 y* D, r, ?0 f2 X
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a" f% p& U8 D8 |6 O2 J1 l
term or build a whole website.
2 x! V" ^! s* x5 }/ {" a7 S$ e0 zAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
+ a. A |3 T, _/ s4 h8 w& Dtracking software on your domain. This is really important, because it is necessary to track your
( }8 Q4 u1 O/ c, B7 i4 {6 f% Vconversions down to keyword level so that you can optimize your campaigns. Without proper4 @ K/ n- k* Q7 h
tracking, it is impossible to know what is working and what isn't.
0 }0 I! V' R: i2 N2 UTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software; l& P v& i/ ~2 b5 X
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides." ]6 {/ P3 r7 z+ z; S
Prosper202' k8 s' P" R9 n2 ^! f
http://prosper.tracking202.com/apps/) B( G s# K# t% _2 ]8 Y
CPV Lab) X; N% F# [+ ~
http://cpvlab.com/% C; |" l3 N: p$ {
CPVLab Help Videos
2 i; {2 O+ l' O3 E) h* Vhttp://ppvlab.com/oweiw/oiurw/vdm.htm8 r& H4 f' p2 O) S, ~4 {: ?: |5 v7 m
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
' c3 i" B) w' [& h* \industry standard.% c- W& v, k( i( a1 }+ Y! M' I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
( T; R! Z5 Q& R' C1 l% M! e7 rCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
' Y1 q& x* K: m" [. vgood support if you have problems with your installation.
$ I5 P/ U" e4 p+ ?9 ITracking 202) u# J" I$ R; }8 z8 w; M* a( a
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your: P( q- w" H- F% M8 ^ K) E* l$ m4 _
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
2 z# }" o9 d8 \7 Tarea.
0 m8 e% D% \9 H3 z2 _If you choose this option, keep in mind that your tracking software, one of the most important parts of4 ~+ U# E3 Z3 L/ s& a2 ]
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2028 i& v& I' v+ j% W0 E! u, K) _# m( c/ A
interface, and their hosting.2 v1 \7 y4 g% R5 v, ]) M8 x7 Q7 `
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords' X; q* x j) u* P& e! t# x0 W
and targets which you are bidding on. Leaving this up to chance in order to save money could
1 t/ c3 V- P* `' _" [+ Qpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
3 y% e. {9 d& O* F2 g- Owere using. ~# _3 F1 _4 w5 \# ]
Choose An Offer/ t# @: [7 M- i) j- k }
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
1 \2 s2 y+ O! L" v8 A9 H7 lLesson on Offer Selection
( o4 N/ e; a. fhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers2 L2 i4 U9 m+ r
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.8 P3 X+ i8 I4 L& `
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using1 V+ q( Z3 F- {1 }9 B, F0 y
LeadImpact as the traffic source.
: b* O. r' j1 O2 Y6 t$ wNow the best way to learn how to put all of this together is to just get started. For some variation in
9 ^" k) z, w" cthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
) J. R1 X3 ~ A9 Rcampaign.& y6 l2 ]" A7 \; G
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first5 g* L8 f6 `" p1 b% P" o
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says) z/ }1 h+ t/ U; O# v6 w; j
that all traffic is accepted.
/ r4 M6 C3 S! w; ?+ @$ K4 iFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
: r& i6 q. a) ]$ [. KThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
0 k0 e$ x7 K tget creatives like banners or images specifically for the offer.
, N9 ?0 H( u* p, \# M- R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 81 B2 Z2 W; T; x
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can; o. }0 i0 |) V7 {3 B6 x7 U
track my keywords. Without doing this, it isn't possible to see what's converting.
n7 S' I' @+ o# T+ d4 _4 T2 HIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:9 I: O0 X6 C- \' a# h) o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
; k3 }4 g9 n" U/ {; w5 ^* IIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the5 N4 x! y% U$ g- z0 s) n9 V
bottom of the page:
, Y. E* j# ] I( a$ aNext, I have to cut and paste this pixel into my offer at Ads4Dough.
1 I2 n6 m' Y! K0 @# Q% ^- LClick on the offer → pixels → Add a new pixel and this comes up:0 m* q7 U! ^' }4 ~. J
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
2 K/ W. R7 b: }* N4 m* C* e. _from your software into the box that says 'Enter URL of image to load'.7 l2 W$ E0 b& K7 j. Q
Once you do this, it should look like this:
4 I. Q. ^' q8 i# q2 b8 t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
: Z: N; j! C+ v7 QClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:1 o! j; H l8 H# ~7 h
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
( ~ n; `1 w9 h) B! ]Prosper or CPVLab.
0 E5 C% L" }6 P. E$ e3 `
; r+ Y/ q- x0 K+ j- E3 h8 U |
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