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PPV GUIDE [PPV新手入门][28页]
# n& m3 ~) T! L! w3 T* V详细的请下载电子书！, m5 U; X( I. I) Q0 |% ~0 {
* B6 v* C7 [# m0 z0 @
1 c& A3 J( e# J- K- r
Newbie Guide
5 t0 F, p% m; i& L- JPPVPlaybook.com
; ]+ i0 n, L* y+ W- S6 A1 I5 h" xTracy Shaffer
$ y- j: b" K" g9 d7 L3 P( X7 hDavid Ford$ }6 r" k2 m9 S0 t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
' | P( v$ b: }8 o R/ J& GGetting Your Mind Right to Start Affiliate Marketing
1 D! n V) V- T/ e) M2 r6 e1 ~The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an7 c) h4 n" F6 R! U5 o0 `8 b
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
( `( L7 m% X6 g' q/ ]you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing* A! i/ h( ?& \1 E/ o# P: j1 m7 i3 [
with any success, these claims are laughable and far from the truth.& H$ q& n3 u& e. A
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
1 k7 R0 f8 y5 M0 O3 zflow management. The main benefits are the low barrier to entry compared to other businesses, and+ P3 R% ]+ _1 t: [) P7 d
the ability for a marketer to be a one person shop and make an incredible amount of money with low
# b$ `+ `1 |: |5 Boverhead.. P# {4 M4 k6 a. E& o& X
The winners in this business are the ones with persistence when nothing works, who know there's7 X( {; x* {* W4 L; H+ x& g+ S
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.$ W0 R! z, w' A* R8 U1 O- G
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
3 D1 b3 h. V- g+ l7 _& Y+ A4 x0 _stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
/ N' H6 g; G& ^9 n: ]Most of these things happen suddenly and without warning, and they all contribute to the amazing: K6 s4 F) J G6 a1 ^
learning experience available to anyone with a few hundred bucks and the ability to open an
- ]) J8 ~8 J( t% J8 \advertising account.
( H8 W/ U. `- M/ u @' P0 [Your competitors are willing to work at this around the clock. This isn't a push button, instant business" \3 ]3 p' J U- u& x/ _# r' G
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
8 c: s! B# ]2 ~9 C' U- p: Hmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,2 l2 G, l7 A v4 V) h( { s
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.0 l# j, a2 P! `* u2 }
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
7 X' a2 c- d h, g7 c7 Pstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
/ o# [' u6 a& D6 F, u' istarted building.: \8 ^+ F& w# j3 B) g
Things you need to get started:9 X. q( p) ]% E
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
8 }8 W0 V! R" J8 r8 r# E1 B2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)' j7 x% i& G0 ~* O' x, r- g* {
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
8 F' Y1 `4 j4 P ^4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)( `1 t# T y4 E* Z% C; o- t- G# U* D
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
' U9 @) y6 h( D' dwith PPV.: O' O9 [7 r1 Z5 u$ f+ }
Basic Getting Started Definitions+ M+ @2 @- I( V' v' y3 P
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more5 ]! E4 I; ?/ L2 w: E+ a+ Z
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
2 V, C) J+ |4 a1 g) v- u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2) `8 o% i" m' A- ] o
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
" \' I. `7 E8 c G9 z; \$ R: iCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate( U& V" N, n) v- N: B
receives a commission on that product. An example would be the Amazon.com Associates program,
3 G' |. A [; A, CComission Junction or Clickbank.
8 X z, |0 `6 D9 ]9 l5 o1 eCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
1 D) h o7 J7 Y+ Dan action like filling out a form, submitting their email address, signing up for a service or sometimes
7 I! W$ c& k2 I- g1 ]# Tbuying a product. An example would be Ads4Dough or Neverblue., P+ I, r' O( N j6 F
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's8 m: Y2 u7 b9 N( K8 W9 t' N: J1 @
account, getting the affiliate approved for offers, bumping payouts and just about everything else' A" o3 ~, B1 f! b& o, A& X
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
: W0 M9 p% o; V$ X, M& eright from the start can really help you.
0 V5 D5 P7 ^9 H) N# N4 yPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served1 G& s( b# W& y& X! r/ C3 X
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
' S; l) ?6 r4 {8 o# D' ^8 Wview, starting anywhere from .01 or .015. N7 L% C% p0 C; d( c
In order to use this type of internet traffic, the affiliate can sign up with a number of different
: C- g0 E0 |7 jcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,% f, L+ G" T9 K& C
MediaTraffic, and AdOn Network.5 d" n: l' Z) P' n9 n- Z
Don't popups get blocked by pop blocker software?
0 \! D9 Z7 D! G8 M- z9 s; \No. Popups are served in a new browser window as if the visitor had opened the new window B1 H2 `. T) l( W5 P
themselves.5 x" T( L' C% T9 X
How many popups get served to the visitor?
! s, H$ G& x: I1 ^7 DThe number of popups served varies depending on the PPV network. Some pop more frequently
/ M( n( g* M+ F$ W) A(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
0 ?6 {; P$ p- jserving this kind of advertising, so they have to toe the line between keeping their software
* n# e9 a6 T* y; [5 Rdownloaded and still making a profit.
, b, o# `6 v7 [1 U( N) WIsn't this type of software bad? Why would anyone keep it on their computer?2 N$ {# l, k' Q0 W: X
No, this type of software doesn't harm the user's computer." y& H2 d7 J5 P/ g- V) w0 \
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
I3 D/ d* X2 f0 X/ [toolbars or videos to place the software on their computer. The visitor keeps the software in place so
7 v- K* ?" B, P4 M2 c$ ?that they can continue to have access to the incentive.
/ m% S$ V* z# a: Y- K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
$ T/ ]7 ^: {) M7 _7 F1 b# q# ?How to Get Accepted into a CPA Network* E+ S; T* ^7 b" e/ ]
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
- m9 @8 D' [' y9 L: w9 x$ e7 @to start looking for networks is Offervault which lists offers and lets you compare payouts across9 u3 x: x/ B6 \- \, V) D$ P
different networks.- n# b) {- T& R! G* C& w- @9 {6 U
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher). _* u1 y. u; u6 g
application and be as specific as possible about your promotion methods. Usually some time after
! z: j3 e8 y1 m# lreceiving your application, the company will call to interview you. The phone interview is a critical
) A3 ^2 {- E/ W6 x/ Apart of the application process, and most networks will deny your application outright if they can't get4 H( E' g% [( K8 Z5 ]) ?& l0 q X
you on the phone.4 y5 J* @7 o$ ?/ X- h9 ~) U/ e; [
Often, the person who does your phone interview will actually become your affiliate manager after
; M1 \# [: z) g0 D8 ?you get accepted, so it's a good time to put your best food forward.+ e" X# \7 ?: H6 M' C1 N
You might not relish at the idea of someone grilling you about your internet marketing methods over
" D" C! ` \2 E" p& Xthe phone, but trust me, this part is critical. Have answers in mind for the questions:* m: x: f+ n/ Z5 B; j: U
What methods do you use to market offers?# R8 N0 J8 a b! Z5 y
Do you already have a website you will be using?
" @, o ^4 W; s: Q, OHow much is your advertising budget?- B ~& C0 r, t
What other networks are you a member of?
0 w D' O, w5 DWho are your affiliate managers at these networks?
" m! V% r: p! i# @; N+ V4 NDo you use social media (Facebook, twitter, etc.) to market offers?, ~. V" [3 V7 D, ^+ d
How much traffic can you drive?3 B# l( `* W. G, s4 U8 V
Do you have a personal recommendation from anyone who is already a member?
5 ^" W1 X8 ]+ d) _; a7 J$ qOnce you provide satisfactory answers to these questions, the network will approve or deny your
# d) e' R, @/ ^. |8 z8 b& d& T$ Bapplication. If you get denied, just keep applying or call someone on the phone and try again. Be5 x) m! Y. V" n4 }' A
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
4 o9 f% b! u8 A. `& p2 ~for the network can be helpful.2 \& q0 v2 d) k- i# m
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate2 Z0 m9 r s$ x" v U
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network! J$ N1 B7 j2 n$ L$ V' z
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know/ l/ `% I; P+ p* k2 n2 S+ P" z
people can open a lot of doors as far as networks are concerned.* q# M. u) h. Q4 k* |
After You Join a CPA Network
5 M2 ~5 q8 `( K n4 ?5 k# B7 p" IOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager) Z/ {+ Y( H1 |# G) Q% I: q6 K
and make an attempt to get to know them a little bit.
5 w+ {; N/ x/ j6 r6 Z7 I! {! bFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
. u/ B9 E0 t8 L! M$ E- k9 x2 T7 uweight in gold. Start feeling them out from the start and try to get to know them. Once you get' b' l D3 c* h$ o9 T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 40 [# `( U* j: E c* X
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
# }! H% {6 ` \+ Z$ Nbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus. Q o, R' U9 G! C' H& A4 k- b( W
email.% B/ q0 S) r; m
For more helpful info about dealing with affiliate managers, check out:
3 V# R. B- [- u- w$ S* xhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/, [) V0 F- h C! Z: I' O8 @
http://www.mrgreen.am/affiliate- ... iate-managers-want/! T; S$ h+ y6 _6 k) Z! b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5% o8 Q6 R$ ~- }* z1 W9 O* _
Set Up Web Hosting
/ F& O- m7 @: oGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said" ?. |0 N E: P! j+ q
about internet hosting. In general, you get what you pay for with hosting. When you use a shared. r* _, A& D5 j) |9 Q- ^1 X9 c0 U
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with' ?# z6 b+ w; m) y
whoever else is on the same server as you.- w* {- j* ~* t( g8 g8 E- B/ M% {" U
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
3 |6 E+ h, M! L, d/ Z# renough that the visitor can't close the window before your pop up is even shown. You have about 3! D2 M5 `/ q3 v9 ]* C
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
7 K/ c: x* u& Q2 \To explain the difference between types of hosting packages, picture a refrigerator (the server) in a- J9 M+ h2 C' K
house full of roommates (hosting customers).6 E+ J. H. q4 E' S$ K9 K
In shared hosting, this is like having roommates where everyone has no specific designated area inside. Y, n" x7 h! s- U' P
the fridge where they are supposed to put their food. Everyone just jams their food in however it will+ Y1 D& V8 |( Z# G* T+ @" v
fit.
: Z1 K6 s$ ~0 W7 d, fSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
$ I/ \* s% X n. [" i- D: othe rest of the roommates, by virtue of simply needing more space and resources to accommodate( _' ^8 V2 F4 _9 |' x
their food. Everyone else's food in the house has less space to take advantage of.8 A& _0 z/ `" A
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
* c S! l$ \/ I! x( V$ Gany type of hosting this is a bad thing, and especially while running PPV traffic.
& K( c( M% V, T, JIn the case of a virtual private server (VPS), everyone in the house has their own designated space; D" L! m9 ^( y5 ?0 y, y) ]3 C
inside the fridge to put their food, and other roommates can't come into that space. The server is$ E s- c- Z) M+ L! [
partitioned, so that each customer can only use a specific amount of resources at any given time.0 O0 s |! g0 K# W
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
" ^; D' i& m4 nbelong to you and no one else can use up those resources. This makes it possible to serve much more
% P# c' k9 S' z" N# G+ q5 [/ @7 w% i9 dtraffic, faster.
% H' S1 f6 t# O4 n8 L# fAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
6 L) f. c. \" i! ~Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is, x8 H7 E E6 ]) U- g
here:
, T+ M. m2 d3 Z; N" Shttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
- @. E# @1 {7 `$ \3 f" QVPS&highlight=hosting
7 [% ? e1 x% H- Z9 \2 gDedicated-Hosting-vs Shared-Hosting2 ~: V+ b( N; G" z3 d E% E+ a; b$ \
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
( f$ y n* o. I7 J! f: nHosting...Your-thoughts
. m0 I3 W2 Z7 N0 M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 69 H5 }) L9 `1 D. |! l
Hosting Providers for PPV
8 g6 m6 e6 T' x2 ~3 ?9 C# vBeyond Hosting3 S* g8 q& n) X# }
http://beyondhosting.net/8 n. H( b5 G1 v7 z2 k) j& Y+ U
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment2 |6 e6 {% x) m: @3 `- @
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when, W5 \7 ], }3 s7 o8 O' m8 _
direct linking with PPV. Also, these guys provide great support.0 F& N0 _" U, U& ], _% T; R
Prosper202 Optimized Hosting# A2 e8 A) i3 V
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/7 [# A7 K( G1 |3 z: Z
CPVLab Optimized Hosting; f1 ~' V0 j* J! H8 S
http://beyondhosting.net/CPVLab-Hosting/
* X0 {6 n0 V$ ?Domain Names for PPV
7 s* u4 `. z* X ?" r9 H/ A$ pOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is9 a/ T7 Y. k% m/ P
where you're going to host your tracking software and your landing pages if you decide to make them.( p# t$ D! X+ Q6 N0 J
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic, t/ r- [9 F$ s! V* i
bland one is fine to start with, to host both your landing pages and tracking software. The .com,$ I# ~. g, U6 X8 r" s( W3 c) A
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
. Q) o+ l/ B* H+ j" b; ~term or build a whole website.
" [' C- C# K; `% i6 CAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
1 T4 \$ O( ~2 Z0 Q4 E9 ~tracking software on your domain. This is really important, because it is necessary to track your2 K, p; D: o; Z% y( G; J" I
conversions down to keyword level so that you can optimize your campaigns. Without proper
4 h8 V( s; l( T5 htracking, it is impossible to know what is working and what isn't.2 V$ D( ?; R1 S+ ?/ M ~& b. u
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software: z) v c; D/ K, t9 A: f
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides. p# U2 }. s4 K' e* T
Prosper202. U( p5 \0 M9 S* D$ J" t! b
http://prosper.tracking202.com/apps/
4 W q! K2 {7 M& M, Y( SCPV Lab4 z& f3 E- c2 y1 v1 p
http://cpvlab.com/( U" F; g% a$ I1 v) n& N, T- {
CPVLab Help Videos
/ w" m- I1 D5 _" z& v0 {http://ppvlab.com/oweiw/oiurw/vdm.htm
$ \. ?6 v7 J: aAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
6 C2 N( _* D: S4 r1 hindustry standard.4 `: h; F8 m; m; D$ _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
) R* J* {: e$ P; H4 K& R1 _3 UCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
1 S# d& {, l" c8 `1 b2 L) Hgood support if you have problems with your installation.
) J7 D, j: J2 ]3 c) J3 S9 DTracking 202
0 [9 S P. g( M: O+ WTracking 202 is the hosted version of Prosper202. You can create a free account and then build your9 Z/ C/ q. G9 X# _8 \; f. x4 ?
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
7 K- H% o1 w+ u+ X6 @1 oarea.9 D9 F8 p. b& v' C
If you choose this option, keep in mind that your tracking software, one of the most important parts of
" V! Q) j$ e% n6 q( Wyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
( W1 X9 p# B0 E+ p# p" i8 Einterface, and their hosting.! A8 I1 h, N$ ]4 @: x
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords# J. K2 u7 r1 |2 ~2 ?9 t0 B
and targets which you are bidding on. Leaving this up to chance in order to save money could- E" @- G$ u5 e2 I
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
/ O# @9 L) G7 g+ k% b7 zwere using.
C( u5 ^8 r: O( s" f: i/ o6 MChoose An Offer
" w9 t/ p2 w, v6 e1 a0 j1 INow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.: c/ k- n# u* ?
Lesson on Offer Selection
2 e( [# d* @" `( ?http://www.ppvplaybook.com/forum ... on-Selecting-Offers- F7 ?; g. s% T
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
6 ?) d/ F: M/ q& p" STo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using( N9 L$ B/ c2 C+ v% E& S
LeadImpact as the traffic source.
. a# p8 {. r9 x( m m- q* n! nNow the best way to learn how to put all of this together is to just get started. For some variation in$ U. B5 h6 i( Y* \# n2 a
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked: o1 i0 g: Z0 O# n7 Y! {: `
campaign.
0 z- c5 }8 K- J+ vWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first. g/ N) Y; O3 P4 K& N0 v
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says9 Z5 i: l" y, K1 N3 z# B3 m
that all traffic is accepted.
& e* P- @% I2 w6 a3 W, \First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
" H: m8 w* W( T! c5 t$ dThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can/ C7 }+ ~# V' m# a5 m% V0 ]& G" h! A D
get creatives like banners or images specifically for the offer.1 e g5 u) B6 O: n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
2 v( K( O9 `( F) CBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
* h( g: |& A" L/ g2 S0 | T1 mtrack my keywords. Without doing this, it isn't possible to see what's converting.) l( E$ i$ x( r% ]; D9 ^; r
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
1 [ {9 d' S4 b S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
1 m |2 Z+ g lIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the6 h# p% i, e* [# m- I2 ]3 w
bottom of the page:2 d9 v4 i5 v6 f/ B
Next, I have to cut and paste this pixel into my offer at Ads4Dough.4 Z: R0 v; [7 _7 }8 g* y. U3 d) g9 I0 c8 j
Click on the offer → pixels → Add a new pixel and this comes up:
" I5 b& \: |4 e& N9 g/ JMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
' l6 z; v. N6 H" F6 i2 {0 N2 X" lfrom your software into the box that says 'Enter URL of image to load'.7 w1 z: x1 O( e
Once you do this, it should look like this:
9 h) _/ l* R, J1 K' S- t) ^4 S, ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
1 o; ?; X) p( K; AClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:, J3 r a! G3 }# E" X9 Z1 F5 P& t
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
2 G! Q+ h" |! n5 V+ J* u8 Y; yProsper or CPVLab.
% G& k% O x& P# Z7 q6 `( O6 d" r6 j+ x
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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