|
|
PPV GUIDE [PPV新手入门][28页]1 w2 [+ X7 `% m: w
详细的请下载电子书！
: U( K4 `+ Y5 P, z8 N8 ~# a( ^8 [) d% g8 i
( I1 m% E; A) O; Q6 S- @$ i6 L9 ENewbie Guide6 S: |; \) x" s" [; t$ D& j. n
PPVPlaybook.com% s1 e- D; A" Z' l9 v( A) `* L I
Tracy Shaffer1 f2 ~ H+ _5 c: @; ]
David Ford. q+ d- K1 Q$ M8 c, V; n/ t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
9 n' D J" u$ A8 Z: xGetting Your Mind Right to Start Affiliate Marketing& d! L" j1 {4 C( p0 i, E! Y9 a5 ~. O
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
: o4 D" H3 v5 ~* n* P3 oever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
. L/ f" m9 U! K$ g6 X4 a2 ayou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing" q- ~7 E* q. m8 K- Y2 t
with any success, these claims are laughable and far from the truth. Z4 c# i- l4 G/ L
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
# d2 p" h% B! X! Nflow management. The main benefits are the low barrier to entry compared to other businesses, and
% c7 L( [* y% s+ |4 k6 zthe ability for a marketer to be a one person shop and make an incredible amount of money with low8 F& D9 `+ ^$ C. h
overhead.
$ P- C& ^4 P/ ?) T( E8 _ G& F& mThe winners in this business are the ones with persistence when nothing works, who know there's' v& n# {1 ~9 i1 @
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns. I/ M2 S9 A" n K; w, E5 S
The cold hard reality is this: virtually everything in the space is changeable, what worked today can) y9 P& ^6 w9 f+ {5 b, b. s7 w
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.$ B3 s* u6 s7 a3 ^" |
Most of these things happen suddenly and without warning, and they all contribute to the amazing
3 ]+ ^1 s* V3 V' V( K& I% elearning experience available to anyone with a few hundred bucks and the ability to open an$ ?) H4 t! C' v3 _' n4 n
advertising account./ w% b8 H7 D! p
Your competitors are willing to work at this around the clock. This isn't a push button, instant business9 b/ k0 d) c7 E) K' I
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
2 V+ G8 k6 l/ |/ i) I- Rmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,* s5 R. w0 U& i1 b' y5 g" \* A
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.( V& t8 \2 p' H9 o( o
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you1 y! D8 J# K4 b0 Y% @6 P9 B8 _
started building PPV campaigns right away from start to finish. With that said, time to jump in and get# i) q! R! b! T6 c# l
started building.( l+ w7 V( V1 E" u, M
Things you need to get started:
; a1 {9 H0 z ^1 M1 u8 j; f1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)) Z! L! ~5 C! _3 _* a
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)6 v( K, L) B' u5 r
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)6 b& w$ g# p$ [* h3 f# F0 e
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)+ @) w4 f/ t2 m/ M- r* B1 _1 v
This guide describes from start to finish, how to get started in affiliate marketing by running traffic5 r. e/ |. V7 D) D
with PPV.
3 w8 H- ?" v; z. |Basic Getting Started Definitions; K+ I- Y6 O, s; @
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
$ H! f1 e, T$ s$ d" @affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main& O6 H; e+ G/ X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
: |- G+ r) R# b, e8 K0 J: d( Ctypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).0 y. R' \0 D. w/ f+ L
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
' E( ~* p3 a5 Creceives a commission on that product. An example would be the Amazon.com Associates program,5 B7 k$ B8 u1 B; ?% B
Comission Junction or Clickbank.
- D5 k0 B! J: K( \3 g6 W$ ]& OCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
( L8 ] b) f9 d, \& kan action like filling out a form, submitting their email address, signing up for a service or sometimes3 Y% J" F7 H- I8 d
buying a product. An example would be Ads4Dough or Neverblue.. O+ D# Y/ ?" n2 R' z. }6 o" L
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
7 J, j. U) ?1 T- E; M# A% taccount, getting the affiliate approved for offers, bumping payouts and just about everything else6 l2 v3 m; i2 a0 R3 K! Y9 e3 `
related to an affiliate's account at the network. Having a good relationship with your affiliate manager0 Y$ g2 i9 t' ?9 O8 w
right from the start can really help you.
6 H2 {7 O: E( |" T3 |! uPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
) S f/ A( H/ ?in pop-up form through downloadable software on the visitor's computer. The advertiser pays per0 o5 k& n* r! ]/ V/ E
view, starting anywhere from .01 or .015.# n- `) E$ i: w, }" Y
In order to use this type of internet traffic, the affiliate can sign up with a number of different
4 h) V2 `0 \9 q- Rcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
" V: A8 W+ X, Z' f0 `MediaTraffic, and AdOn Network.9 n& y I4 W5 ?
Don't popups get blocked by pop blocker software?
4 x- Q. F1 }7 w5 i/ CNo. Popups are served in a new browser window as if the visitor had opened the new window
; R! L/ p# Z" B% E3 b9 Athemselves.
% T0 u5 p3 f$ o- V9 J, tHow many popups get served to the visitor?+ d$ X; s4 U+ B9 L2 h/ R6 o. Z8 o* J
The number of popups served varies depending on the PPV network. Some pop more frequently0 f3 ~8 n" |- _2 ?. a" Y
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by. G3 |3 V9 a5 w: E8 T# V4 l: H
serving this kind of advertising, so they have to toe the line between keeping their software4 a. w" l. W" J M0 R9 v# P
downloaded and still making a profit.
6 V1 K7 M- l w& _- m1 V/ e: U+ wIsn't this type of software bad? Why would anyone keep it on their computer?
; a5 Q2 }$ v4 J- M, w: W# gNo, this type of software doesn't harm the user's computer.
8 E4 e7 g+ Q, [* D+ @9 bCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
: K$ r0 R2 b6 u! _. ftoolbars or videos to place the software on their computer. The visitor keeps the software in place so: _0 G1 B: @' o0 }0 @: v
that they can continue to have access to the incentive.1 K5 k+ M/ _% \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
6 Q7 k" \3 D; ^5 z: i$ sHow to Get Accepted into a CPA Network
2 S' N7 t4 v/ S/ z, q5 O. [) lIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
, Y7 D, K1 J; ? P; c% N8 wto start looking for networks is Offervault which lists offers and lets you compare payouts across( H5 p/ \4 t9 S) g m4 z* W
different networks.0 m1 ~# e5 o7 U; \' Z3 f- s
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
1 L' t+ m8 ]3 o" x; t# k$ Happlication and be as specific as possible about your promotion methods. Usually some time after
' ?; X! p/ {; C1 v. Xreceiving your application, the company will call to interview you. The phone interview is a critical* Q* P8 z. `) ]9 B; u! Z
part of the application process, and most networks will deny your application outright if they can't get3 T/ b( M) v+ J {- _( m( q
you on the phone." A; G. m1 \7 ?. K+ S6 }
Often, the person who does your phone interview will actually become your affiliate manager after
0 B9 z- I y+ q% `you get accepted, so it's a good time to put your best food forward.* v. p7 [0 O$ }
You might not relish at the idea of someone grilling you about your internet marketing methods over
5 G8 I) h8 X0 C6 J7 u$ g1 @the phone, but trust me, this part is critical. Have answers in mind for the questions:
; z; K9 f/ m- fWhat methods do you use to market offers?
7 n4 O2 k# n+ d" R3 g8 x; GDo you already have a website you will be using?' {+ G. g& E" q! X7 x
How much is your advertising budget?
0 n- o! O# I% ~5 _. f* cWhat other networks are you a member of?* s$ S+ E$ \$ r) o
Who are your affiliate managers at these networks?1 j: q* s8 V' [8 R \
Do you use social media (Facebook, twitter, etc.) to market offers?
( F5 ^" G- X, q y; ^! \How much traffic can you drive?
1 O* }1 [7 Y3 ] N: X" m) Q% sDo you have a personal recommendation from anyone who is already a member?9 D# k. _# m4 C5 t) |
Once you provide satisfactory answers to these questions, the network will approve or deny your0 X; r& G- \& S9 E9 v) w. y
application. If you get denied, just keep applying or call someone on the phone and try again. Be( H8 I1 T; j: C, @
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
( U' B4 g! H+ S4 B/ @& \0 ?for the network can be helpful.
3 n! G+ f) a6 V5 U5 }1 qTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate& P8 Z2 k+ o% Z4 l
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
1 _6 f# H4 M- t0 Y Vowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know# r! Y9 r; p3 l2 X0 r
people can open a lot of doors as far as networks are concerned.3 U O& `, m2 |6 m4 l+ ?
After You Join a CPA Network" m" S; @4 ^4 \ t
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
$ @- `, t: h& ~0 f" Iand make an attempt to get to know them a little bit.3 D! u8 C7 ^& T6 L+ M9 R
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their2 R9 z9 Q" ~! \1 N) X
weight in gold. Start feeling them out from the start and try to get to know them. Once you get( r. P- ~8 K6 K6 }' R& u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
2 u5 t$ ?' W! S; J3 T1 dlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
3 E8 w. A9 @( [2 P( {8 Lbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
2 H! k2 a% U1 I! M8 xemail.
. O" @# [7 Y- J" @7 B; ], UFor more helpful info about dealing with affiliate managers, check out:* ?8 k0 V( A* O2 e) n) S
http://ppvplaybook.com/blog/musi ... -affiliate-manager/- }9 U3 L+ W6 W" M( o( n& }4 |
http://www.mrgreen.am/affiliate- ... iate-managers-want/
" |" w1 U! g7 r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
- N! Z2 x+ n% M5 H- {0 QSet Up Web Hosting4 o1 H$ Y% ?; Z2 {$ s! l
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
V! l! Q5 `! q$ d3 b% S8 }2 oabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
; T0 O d' ]7 Y! y7 ?; p1 _! {! }6 Dhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
6 G+ a% \6 ^ x4 @whoever else is on the same server as you.
! `7 n8 J* |+ ~* G. S3 gSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast. p, |7 i9 E% v# W X
enough that the visitor can't close the window before your pop up is even shown. You have about 3
- m' b3 q6 O7 h! A8 F) Useconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.7 j# O. S& U. s
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a5 p% E6 Z3 s, h9 S
house full of roommates (hosting customers).
- k7 ~( g8 T) c; Q- ]In shared hosting, this is like having roommates where everyone has no specific designated area inside
; [& l2 ^4 M1 |0 i- fthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
" n5 d8 z! O( E8 ?, B3 h3 L* ifit.5 R0 l: t2 O) i- x* h- l
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than% H( [& B; ~$ X4 z& q% O
the rest of the roommates, by virtue of simply needing more space and resources to accommodate1 U3 t7 Q: q# k( [
their food. Everyone else's food in the house has less space to take advantage of.
& ~. \5 O# H9 s) x1 GIf you have less server resources to take advantage of, your ability to serve popups will slow down. For4 \, E, J& E: _/ C
any type of hosting this is a bad thing, and especially while running PPV traffic.
* c# Z, o2 O3 f# E$ }In the case of a virtual private server (VPS), everyone in the house has their own designated space2 B- w+ g7 i; Y$ X- Y, Q5 r
inside the fridge to put their food, and other roommates can't come into that space. The server is% E- r, b ]: Y
partitioned, so that each customer can only use a specific amount of resources at any given time.
0 D3 p1 X# }& b7 }$ J0 O C4 S& UA dedicated server would be like having the whole fridge to yourself. All of the server's resources
. I* _, O$ y9 R, Z1 L. D$ abelong to you and no one else can use up those resources. This makes it possible to serve much more
1 n- |% |$ P5 s! a0 D/ F- c Dtraffic, faster.
X/ A0 y' {" z& w7 KAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.4 O/ m$ U( V3 N
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
0 N6 K6 k, @$ I0 T$ h+ Y C% q7 ghere:& ^6 d9 [, K' U0 Y7 A7 T% ?) K4 e
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-* m* j: U8 ]% ~5 x' i V
VPS&highlight=hosting
7 P M8 \7 p# U9 Y9 }! XDedicated-Hosting-vs Shared-Hosting4 {, _3 O8 b* G; H2 [. I
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-0 s6 [, u3 X9 i- |8 B
Hosting...Your-thoughts4 _% X/ q3 x, e1 ^; K* L, w- C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6, f D* D0 G3 R8 `8 V
Hosting Providers for PPV# }* ^/ w1 E" {( \
Beyond Hosting
9 t/ F6 r! B' [0 Y" [9 _, A8 Rhttp://beyondhosting.net/
) r, u6 W: x X4 _8 L" O4 I8 {With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment5 G6 w1 U% z4 E6 o8 P+ ?' S3 T
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
R0 M. a+ E- X5 Q- a9 Q2 E# N5 Gdirect linking with PPV. Also, these guys provide great support.
, w/ J, I+ ~; ]+ EProsper202 Optimized Hosting
; _. d- D0 ?8 }5 f* Mhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/8 P1 _/ t* o" Q( l y
CPVLab Optimized Hosting+ r; U+ N& ]1 t$ o4 ]9 q
http://beyondhosting.net/CPVLab-Hosting/
/ t2 J$ P& r0 |# [+ E X# MDomain Names for PPV
5 i+ h2 E4 \1 U, n2 mOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is) K1 \3 r9 Z- t2 `
where you're going to host your tracking software and your landing pages if you decide to make them.) C/ x/ Q z8 w5 } z7 ^$ y
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,6 ^1 V% H& z- k' u- ]
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
9 h( K9 B2 p2 Y7 l- i, M; {4 l.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a. z( B! B f+ P8 Z) P
term or build a whole website.3 ~" T8 W6 ~2 }; U
After you buy hosting, a domain and get those all attached to each other, the next step is to install
/ e# `( P" Q, E2 @. T8 o. o; C7 Q) x# Dtracking software on your domain. This is really important, because it is necessary to track your4 b' R* C* q7 L: w
conversions down to keyword level so that you can optimize your campaigns. Without proper
) j. o1 w$ n" z/ Q1 N3 F* Ntracking, it is impossible to know what is working and what isn't., Y* d% _2 A5 H- _( I
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
6 _1 G3 ]# h2 R" B/ bis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.1 D W7 s0 P) ~0 S4 M8 I. k
Prosper2020 E9 z0 |! P1 W/ |" M
http://prosper.tracking202.com/apps/+ `0 @: l! X& V) R6 I) Q/ H9 i
CPV Lab
1 W8 @5 h' ?- {4 x- |8 g! u1 Nhttp://cpvlab.com/
( K" L% c; L2 U6 o. G) mCPVLab Help Videos- H9 ~$ y5 `0 V* ?
http://ppvlab.com/oweiw/oiurw/vdm.htm
! I4 R5 t1 T# v. t1 w5 P* GAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
0 a9 ~4 \1 i& C! |) C q1 tindustry standard.
1 M0 j) H# p+ Q$ K. }* Y3 D% A/ y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
" g/ _$ H! {& E) F# z! `0 ~% qCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from" Q/ X8 ?5 Q& ^" ]
good support if you have problems with your installation.
; D4 | K, D& GTracking 202
% c2 e9 Z! @8 t- U( ]: ?+ [Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
! ]* _# e# h- O Q1 [$ \campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user5 Z- P' m" k# C- g" l
area.
# S1 |/ L" ?/ qIf you choose this option, keep in mind that your tracking software, one of the most important parts of
+ R$ m! G. Z8 oyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202: G3 O3 a- f+ o, }# T$ S% I# [% |
interface, and their hosting.) M [/ P2 i$ K j& v* L
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords0 @3 Z& c+ X/ e
and targets which you are bidding on. Leaving this up to chance in order to save money could
! C! s" \- Q- S+ M3 M4 Q$ z( K6 bpotentially leave you open to huge risk if someone else caught on to what offer and keywords you% ?# E3 s" f* W* D8 @
were using.4 J6 r) q4 L7 G% O; D
Choose An Offer
# v& [% J. l: w) d1 h GNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
4 e9 l* `4 k# F# MLesson on Offer Selection
7 }; K! x0 D/ }% Z- P0 Lhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers9 |1 D) N; X# {
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.1 Y; |: G& L+ s/ T
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using4 N7 G6 j, c& S4 m! K
LeadImpact as the traffic source. c" u( f" k! m
Now the best way to learn how to put all of this together is to just get started. For some variation in
* L' U- V- v: m. s$ j, c# @1 Cthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked: u* {- d) t! B* m' ^: P9 i
campaign.
, J5 E0 Y k# ~9 ^1 QWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
@$ }3 r. \) v; d8 Ipage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says$ u; y( L1 H: A; b4 W
that all traffic is accepted.& x& a# l7 |8 Q
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
/ E$ Z( O# h4 j" {: {3 GThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can5 e8 z$ T) }" @& d6 D: ^* o
get creatives like banners or images specifically for the offer.
3 x* e0 A7 b9 f: N8 A) ]8 U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8# b% e5 o' ^/ g9 m6 _% ]
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can5 @3 @" J* X1 Z5 ?
track my keywords. Without doing this, it isn't possible to see what's converting.
8 u6 o: Z# V7 |) a; ~% `& RIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:2 {! ]1 q U( \: K" E6 M: A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
- ^4 @. c: s$ _( X9 M: bIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the0 W1 L2 E" T/ N. i
bottom of the page:: F1 f1 L# ^+ V% \! Q7 m' d& d/ U
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
) K& E) E# ?+ A1 u1 NClick on the offer → pixels → Add a new pixel and this comes up:8 b1 _3 T% y( ?) u6 W& S
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
: l& N& F' x6 X' g$ p9 ], }from your software into the box that says 'Enter URL of image to load'.. B4 H1 _$ T, Z( g7 v$ r3 ?) X9 v
Once you do this, it should look like this:8 m9 S/ }( s7 G; M) K4 _6 M( C( e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
9 I3 G- m8 n6 ?, i$ T2 wClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:4 Q+ N) e; h. ]5 Y9 j7 O
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
: V0 s; l$ C3 _( N" tProsper or CPVLab.: r$ g7 q3 i/ U! J5 ^3 b$ S
* s. N4 @2 }1 T$ P" F
|
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
