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PPV GUIDE [PPV新手入门][28页]; z1 b; d# j! x4 \/ x* G2 ^) K
详细的请下载电子书！
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Newbie Guide
% G% y/ E1 }( t7 G+ S) ePPVPlaybook.com
6 X0 k% s$ h3 ]$ \' _( A% ETracy Shaffer
! @7 ^ k8 l2 g, y. ^David Ford
8 ~$ @/ B- z# ~8 b" }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1) h4 b2 J& w; Z/ n# {
Getting Your Mind Right to Start Affiliate Marketing) }7 g8 K5 l- W! d
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an& x& x, Z3 X1 m2 l. _6 N
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where( L, n- k( O; [% b& I* F
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
0 m$ K/ T: e6 p) n; ]with any success, these claims are laughable and far from the truth.2 U+ }# M( f5 E5 l
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
& W) ^0 N: N, X8 xflow management. The main benefits are the low barrier to entry compared to other businesses, and
2 s9 p, F% o& d& f# L1 K2 ithe ability for a marketer to be a one person shop and make an incredible amount of money with low3 g: _! @* L, j- K3 `! _" e
overhead. x: U' B% }: |( Y) c
The winners in this business are the ones with persistence when nothing works, who know there's
, o, I5 \& O8 A6 F! E* f( F/ X! Oplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.+ B5 E# p/ e8 C. E5 J1 ]+ [
The cold hard reality is this: virtually everything in the space is changeable, what worked today can/ s# x. _5 K# @. I I
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.3 j. j- o* h+ |5 s7 N7 B) Z
Most of these things happen suddenly and without warning, and they all contribute to the amazing7 s/ S" C) W0 O: G; L
learning experience available to anyone with a few hundred bucks and the ability to open an, k; t$ o2 X0 Y' Q' Q! e
advertising account.1 i! x% @# U I$ c5 c% z" j
Your competitors are willing to work at this around the clock. This isn't a push button, instant business5 b' @" J( F; u# M6 W1 I% T$ D
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
: D3 Y+ {. o" g$ U* e! Umarketing has spent countless hours learning, trying new things, launching, tweaking, improving,2 t+ B9 F% e# d0 U1 V9 Z; U% v
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
- u# f' I' }9 J4 uWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
3 {' b! r8 D* ?started building PPV campaigns right away from start to finish. With that said, time to jump in and get
* B3 u, C$ a7 }. d" {7 Pstarted building.
( e# m" T2 R. [- C z( O) TThings you need to get started:1 A0 I1 E/ _! Y0 H8 o, G
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
5 {0 s) \' A( e" C3 e! W; c. C2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)# B' B7 k+ t f1 M$ f
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)9 r2 M3 q& h; a c# R$ A
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
. Q2 V: u" h' w8 z0 ]% i! EThis guide describes from start to finish, how to get started in affiliate marketing by running traffic) n3 W1 g, w: X7 x: j! ], j* C
with PPV.
6 I: _* s( t" G2 pBasic Getting Started Definitions
: W! j& `) t; L9 Q; v+ hAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
2 P+ P- }( }1 _0 x, q. a8 xaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main7 U8 r* q# `& r! a6 c2 v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2, q% j# r2 t$ ~' F' ]. I% o) D
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
% z! v+ m/ F$ I- N4 k4 t5 P+ [Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate* O; _3 D# B' F1 A2 G7 i5 x
receives a commission on that product. An example would be the Amazon.com Associates program, [4 J& P# i0 h
Comission Junction or Clickbank.
" K5 }- D/ A& }Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes& u# r# u8 B' h; d2 I$ z- f4 H O
an action like filling out a form, submitting their email address, signing up for a service or sometimes7 e# x/ p9 H8 \0 P F) R
buying a product. An example would be Ads4Dough or Neverblue.! T: o( p/ k! J% k
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
$ L1 ^* \% M7 _- O* Yaccount, getting the affiliate approved for offers, bumping payouts and just about everything else. \7 b6 [, k: d3 X9 U- n' A
related to an affiliate's account at the network. Having a good relationship with your affiliate manager1 F) H) }- o1 j, \4 |& y( e
right from the start can really help you.+ ]' U' j% Q! ]+ U9 t
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
2 R' Q3 ^& T' W5 e7 }in pop-up form through downloadable software on the visitor's computer. The advertiser pays per; C) ~+ j/ d+ Y- a; a, ?: |
view, starting anywhere from .01 or .015.
. j* I# y! S$ s$ V9 l( q8 w. J6 XIn order to use this type of internet traffic, the affiliate can sign up with a number of different
2 g- t Y/ J- o4 U9 z1 acompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
C7 e, k, j3 \MediaTraffic, and AdOn Network.6 \% k8 O* a5 v$ a F- n
Don't popups get blocked by pop blocker software?
9 a9 O6 h/ z) S% C" i( b& @$ \. v* vNo. Popups are served in a new browser window as if the visitor had opened the new window2 p- _& j9 z2 w9 v H H" m: K
themselves.
, {- e) M$ b$ F9 w. p* mHow many popups get served to the visitor?( X* B* X' k X; }& z7 f
The number of popups served varies depending on the PPV network. Some pop more frequently$ p6 F# z/ h" @
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by' Z1 w' w+ |3 L3 o4 ~
serving this kind of advertising, so they have to toe the line between keeping their software
& b, u0 M( o' |. r3 L$ Ldownloaded and still making a profit.; M3 l% B+ Y3 U) l* L Y# ^
Isn't this type of software bad? Why would anyone keep it on their computer?& Y+ U) D" k) {; U% d" B
No, this type of software doesn't harm the user's computer., O( M/ q8 Y: t$ ^" _. E! F- X
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
6 i0 |4 h+ _$ N, ^( O; Z% \toolbars or videos to place the software on their computer. The visitor keeps the software in place so! p9 D$ _& \! @$ Y, E# a, p0 A
that they can continue to have access to the incentive.3 k. w) K U9 B' o5 i* c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3* j" a3 U2 S* ^9 j+ m, R+ d
How to Get Accepted into a CPA Network" N( u9 n& U. o; q
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place0 c. T) v. q6 W$ E
to start looking for networks is Offervault which lists offers and lets you compare payouts across
- i3 v4 k$ n& W3 p' i( ?9 y" l7 G" udifferent networks.
* v q% a1 Z9 o$ P( [) ^Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)5 F( i' C, z% Q; t: K: I
application and be as specific as possible about your promotion methods. Usually some time after
8 a8 B$ j/ \ Q% Nreceiving your application, the company will call to interview you. The phone interview is a critical
" d9 Q- c: r! y* Upart of the application process, and most networks will deny your application outright if they can't get
# A9 ~7 G) f' W6 ^you on the phone.2 P) d" E0 I" G2 B
Often, the person who does your phone interview will actually become your affiliate manager after
1 u4 g6 `) K8 d; dyou get accepted, so it's a good time to put your best food forward.
* j$ f: A3 D$ A) `You might not relish at the idea of someone grilling you about your internet marketing methods over
- v2 k1 }" i+ f6 ^8 q# U6 pthe phone, but trust me, this part is critical. Have answers in mind for the questions:
8 M! I2 J# t: w7 }! v3 W" E) U# lWhat methods do you use to market offers?
) s( I% X e: c6 o! t2 qDo you already have a website you will be using?, g4 k7 G4 N6 m3 Z' @* M
How much is your advertising budget?
& H1 D, c1 B1 m. d( WWhat other networks are you a member of?: ~( P" h' `' q3 Q5 P
Who are your affiliate managers at these networks?$ F. [9 _4 R0 U, G8 C
Do you use social media (Facebook, twitter, etc.) to market offers?
/ m" p0 u/ ~3 L JHow much traffic can you drive?. w; b* k& C1 ~' d
Do you have a personal recommendation from anyone who is already a member?0 a7 @; |5 ~9 g
Once you provide satisfactory answers to these questions, the network will approve or deny your
& F! O8 M; ]' Z; K' Happlication. If you get denied, just keep applying or call someone on the phone and try again. Be
p! Q4 g( i, _6 m! c! K' ppersistent. Also, getting a personal recommendation from someone who is already an active affiliate
3 s! d( r4 {' p( y5 Y+ {( G! @' jfor the network can be helpful.
' k3 u6 B+ P2 @1 aTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
n4 C" _, o( W WSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network2 L; L& a, D) j) U- @
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know8 y2 c7 L2 o. i- c ~% e- w
people can open a lot of doors as far as networks are concerned.$ w: n" J9 Q: s, l/ @( v8 [7 H
After You Join a CPA Network6 g. C/ w3 I% Y' p
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager9 u) s L/ ?7 m) c: M
and make an attempt to get to know them a little bit.# C/ f7 o- `( \% W/ e
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
& x" \. A% }1 L% B4 Fweight in gold. Start feeling them out from the start and try to get to know them. Once you get# q" y" L$ S# t+ b! z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4! {. B" ^2 M7 s2 M
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
- t) n" Y* T# M; N, d( fbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus* u; N2 H4 u( F% A; \; z( {
email. Y3 O) U& E% V; ~% v$ ~
For more helpful info about dealing with affiliate managers, check out:7 f( h7 [3 S% U2 M2 v- r; v7 C5 B
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
9 |( ]: o2 C9 phttp://www.mrgreen.am/affiliate- ... iate-managers-want/
. D" x4 I$ v: G5 z9 x; n# X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
* R! ?6 `2 t Q. d8 Z* YSet Up Web Hosting. O) J( L6 W3 h
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said4 k# x. I) u: ?( q& E) [# f
about internet hosting. In general, you get what you pay for with hosting. When you use a shared, A7 u2 v6 a% \8 K8 x6 a
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
B5 _8 ]; l& `/ {whoever else is on the same server as you.
7 n# j. I8 @/ ZSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
* @. {3 q ^! c! m* E7 Jenough that the visitor can't close the window before your pop up is even shown. You have about 3
8 q+ H8 g- B1 c7 \1 b" n: Cseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.8 o, Z: T$ I7 S4 |+ o
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a2 r- l/ @/ I, x J v$ a
house full of roommates (hosting customers).0 W6 Y6 F: c4 [+ M. R' a/ ]
In shared hosting, this is like having roommates where everyone has no specific designated area inside6 }% b; O9 n* j, O
the fridge where they are supposed to put their food. Everyone just jams their food in however it will9 j5 M5 {( I$ C
fit.
9 o2 u9 |9 V; Q% h5 R8 U: BSay your roommate brings home a large turkey. They will then take up more of the refrigerator than4 z$ J( t- D9 O' O0 c2 K
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
: g! X* U P Z8 M9 ?" ptheir food. Everyone else's food in the house has less space to take advantage of.
& j" Z# J) u$ d, zIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
# J8 m" H9 y5 G! I7 U3 s- {$ }any type of hosting this is a bad thing, and especially while running PPV traffic.
) h$ B5 I* g) L% Q4 v, i4 MIn the case of a virtual private server (VPS), everyone in the house has their own designated space8 a1 ~. }% W$ q9 }
inside the fridge to put their food, and other roommates can't come into that space. The server is
" R+ H5 P5 ?2 Z. v; Qpartitioned, so that each customer can only use a specific amount of resources at any given time.' E+ c4 ?- N( l l) H& w
A dedicated server would be like having the whole fridge to yourself. All of the server's resources8 O' H5 w# |# S' m4 \
belong to you and no one else can use up those resources. This makes it possible to serve much more4 h- u4 s, g! ^; U* C+ v* K9 Q/ f
traffic, faster./ P! P( ?0 A7 Q, K z$ K
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
) b% R7 s @- l$ ~3 UAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is% Y2 H1 K4 W5 X9 T
here:7 h: z2 Z/ ]2 l9 D) Z0 D) j) ~
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
& r3 v5 J7 G6 a0 j# q7 dVPS&highlight=hosting
/ y4 e/ t6 N T/ s8 PDedicated-Hosting-vs Shared-Hosting
6 l, S1 `+ Q& }8 H0 Q' C. \http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
$ V# e) y* z4 J, C5 {, V6 J9 gHosting...Your-thoughts' m( s. Y. X2 w! @4 G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6' @ o: P% P. f0 X
Hosting Providers for PPV( W4 n$ C! p2 {9 t. _; z
Beyond Hosting# P- C/ d/ K# C( |& C
http://beyondhosting.net/7 g, [( H# o: _ A' h& ^. o; A
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
$ y/ U# Z9 N2 d/ l) ~receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
+ L& N3 @0 t4 j; i; cdirect linking with PPV. Also, these guys provide great support.$ c. N: ]* J1 d; I
Prosper202 Optimized Hosting
# w' z5 ^. P' i! v: t6 d3 W( Qhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/6 x. W `0 d* ]2 z- V0 I" H
CPVLab Optimized Hosting
2 `' ^; m, U0 Thttp://beyondhosting.net/CPVLab-Hosting/
; U/ A9 L; s pDomain Names for PPV+ b. g$ i0 l: Z
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
& P& Y1 n1 ^' q) ywhere you're going to host your tracking software and your landing pages if you decide to make them.
8 e( G+ n; b7 A* W" mOftentimes people wonder if they should have a specific domain name or a generic one. One generic,* P9 u3 A, G. A5 }
bland one is fine to start with, to host both your landing pages and tracking software. The .com,5 U3 n, ?4 Y) V- G" s
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a4 ]! L% J! \, ]. [4 b4 [
term or build a whole website.
" i. t& K( Y3 f* zAfter you buy hosting, a domain and get those all attached to each other, the next step is to install8 p. u$ Z2 m. B/ n7 s3 s0 b! q3 ]
tracking software on your domain. This is really important, because it is necessary to track your
, I/ v: a: j; f( z: c: G u6 dconversions down to keyword level so that you can optimize your campaigns. Without proper
% L( ~3 @' q; N; V* f5 V9 t& Dtracking, it is impossible to know what is working and what isn't.
# ~$ R- k( y7 S( eTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software% x2 ]- c0 n- n& W+ o! \; d5 z& J
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
! V+ N! x, A& S* E; W8 sProsper202
% r8 a) f/ D! }" f' n( v6 K% B/ whttp://prosper.tracking202.com/apps/
9 K1 ~" G2 {! z8 nCPV Lab
$ @1 j8 o* `$ M. f0 m+ ?http://cpvlab.com/5 n" u% h; u1 B) ~
CPVLab Help Videos
: f" c* N9 N5 v& i5 z, y0 P3 I" jhttp://ppvlab.com/oweiw/oiurw/vdm.htm9 m* M" L$ R6 r# J7 U2 S
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
+ f' l7 Q" U& bindustry standard.( p. q5 v: b) m) @2 G6 x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7+ d, O, h/ m# m
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
& o6 r. [8 @8 A5 ogood support if you have problems with your installation.7 o5 o5 u' A6 p, X* \
Tracking 2027 n% K8 V) z5 F
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
8 t$ ?7 x) y7 R3 D5 o/ K* mcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user) _4 M# {3 ^8 j0 P9 V4 Y5 F; P) w
area.
& w0 J8 A* p6 V( x; n4 UIf you choose this option, keep in mind that your tracking software, one of the most important parts of+ i- z9 T1 ~, Y/ Q
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202. `+ q0 G7 r' F, e9 U
interface, and their hosting.
: t; v, Y1 u7 A; r' i/ b/ h3 ~$ o# ZAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords* ?4 ~5 T0 v- r' @
and targets which you are bidding on. Leaving this up to chance in order to save money could; v$ E( i! }6 }% Y
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
! _. T* a0 [) Cwere using.3 z7 q) C) _% _: ?/ ~
Choose An Offer
1 G" b2 t2 C* _* }- U* }! \Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
6 a6 o: i$ B1 c2 b. d5 q6 iLesson on Offer Selection
- y# [+ F3 C1 }8 Hhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers' I8 L# R0 J) }3 M3 V! z3 s; P4 @
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.9 g. Y3 ]* [6 G! j
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using9 F7 K! I: o4 A, t
LeadImpact as the traffic source.( S7 Q; N* B* V, Z7 `; c3 v
Now the best way to learn how to put all of this together is to just get started. For some variation in
- U) v5 L3 U: ?+ o, Q( K+ ?the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked7 Y s2 H6 ^( s/ f! b' W
campaign.: c3 k r/ G8 t7 v, ?+ W% q% V
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
9 x7 h! @' R5 `* C" r! V9 S7 c1 apage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says. i. n% \( |6 \' ~( O2 V! h
that all traffic is accepted.- M+ b3 r8 {% @# J: g! c
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.2 V' `& l i H
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
7 {0 n" I+ y# d0 Tget creatives like banners or images specifically for the offer.% j$ r6 ^0 j$ J$ K, r. Y l# e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
8 v5 L/ n/ c( |9 t% K S( M" EBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can4 O7 t) ?: n, D4 i" D1 Y3 u8 x% G
track my keywords. Without doing this, it isn't possible to see what's converting.
y1 ^! Q5 g8 ZIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:6 M. J+ F) M a1 V5 I' {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9( R0 ?2 a- y7 }4 g/ r8 B9 ?& v3 g
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
1 r. _* r- P* w a( |+ h' m0 |bottom of the page:
: O$ Q, ]' C/ q0 N9 ANext, I have to cut and paste this pixel into my offer at Ads4Dough.
5 P% w# F: n& r3 {Click on the offer → pixels → Add a new pixel and this comes up:& J5 O; J) u3 y3 t& R
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
* Z2 i, B9 q N2 N. c4 { |from your software into the box that says 'Enter URL of image to load'.' z& j7 n- w \& o0 i) N
Once you do this, it should look like this:
* z$ w7 q o- x5 `, L9 G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10, B/ n* V& u3 y( S" M! p
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:" w- I5 v* l+ Z9 M: U3 }
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
/ u9 M, c3 h* oProsper or CPVLab.
S0 J P+ z; _' w4 v/ Z2 x
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