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PPV GUIDE [PPV新手入门][28页]( t" Q3 |8 K+ ^7 ~( F7 Z/ B, W
详细的请下载电子书！
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Newbie Guide: ~" W; D: y6 h5 T1 |6 S) E
PPVPlaybook.com5 A$ K; S. z+ X, G& t% i& K
Tracy Shaffer: ^7 b: g/ y& G5 b. T" |
David Ford
9 S3 x) b1 D. H) W! _8 ]; B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
/ n0 @" [' L6 Z" L& L3 ~Getting Your Mind Right to Start Affiliate Marketing/ t2 r% y: f* F8 }' E# s- s; t; c
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an* K5 l4 `- S4 I8 y! p/ z
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where x3 z2 S6 ^2 ]! J" |) d
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing+ s/ e l7 S+ W/ R7 X: V9 s
with any success, these claims are laughable and far from the truth.
0 u- p' v% V, c* g" tAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash5 d0 F3 X; Y4 ~2 _
flow management. The main benefits are the low barrier to entry compared to other businesses, and
, W# ~; X" ^% h, n1 ]. nthe ability for a marketer to be a one person shop and make an incredible amount of money with low2 b; k1 w; o: |( D& L5 c% ]
overhead.! }7 P( L0 S# ^2 p0 p# s; k
The winners in this business are the ones with persistence when nothing works, who know there's7 `/ A" [$ \& K; P$ R5 w0 F
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.# ^5 _( A# u. G: s
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
- q9 w: {% s5 ^ y, ^. F! qstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.# R5 v4 m0 _- `) S
Most of these things happen suddenly and without warning, and they all contribute to the amazing1 Y& X' l* h/ s- h5 r" V
learning experience available to anyone with a few hundred bucks and the ability to open an
) K- `! r& Z" ~' F9 Kadvertising account.
! ]/ H4 v; q0 L4 i% l: eYour competitors are willing to work at this around the clock. This isn't a push button, instant business# `/ f7 ?8 [9 L$ q, m1 ], m
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet3 J, J _; ^, g& b
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,# j( r8 n# N) N) s/ \% C
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.- e+ N1 x0 i; Q* @2 E
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you a' Z, t, K; j5 r* i- H
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
7 S# p4 b0 u, Tstarted building.
2 f: U2 I D7 S2 s4 `2 M# J" EThings you need to get started:
$ ^$ D- d- S- |' Z' E+ S; o1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
2 r U/ V- w; I8 Y( a2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
\7 g, R: x* f; I- G& i6 d7 t$ ~3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
' C$ }" ~7 }0 s& |( W" ^! \4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
& E# M \3 `$ Q; Y3 G( mThis guide describes from start to finish, how to get started in affiliate marketing by running traffic! k1 a' M/ J* d1 ^
with PPV.
2 Q; i6 _% k5 X( h" A7 N8 yBasic Getting Started Definitions
2 O+ h& p I2 d, s5 e2 i9 i: V+ yAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more8 j8 M# n+ W" w& y3 `. t
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
. W& a! ]6 I) k7 S% o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2- |1 L ^1 D" C9 d9 f8 S( o/ M5 T
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
( e' `; I, ?" I7 rCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate7 T0 x5 }0 n5 G8 G4 h4 R
receives a commission on that product. An example would be the Amazon.com Associates program,- j* j) C, R. x7 d' [7 y
Comission Junction or Clickbank.
6 W8 d! H/ d+ B* u% oCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
+ n& }3 ^# T _. {; A6 wan action like filling out a form, submitting their email address, signing up for a service or sometimes
9 G+ @: @, m% B8 e+ qbuying a product. An example would be Ads4Dough or Neverblue.
8 \# ?7 f/ g' @$ x5 k# mAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's- x0 C& }+ c9 O. C% G; ~' V
account, getting the affiliate approved for offers, bumping payouts and just about everything else
. C% v! g6 A) n$ ` ^ \9 j9 A/ prelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
9 s8 F {# y4 H. rright from the start can really help you.) V6 {" U4 O! z( Q( z
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served# @- ~1 ]- ^% P r/ v8 r
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
: R2 q! P7 e1 dview, starting anywhere from .01 or .015.
" |8 z+ S# K7 J, M. }In order to use this type of internet traffic, the affiliate can sign up with a number of different
$ l6 Y; t% \' Q2 C0 Q- J" Icompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact, E$ F3 S) f# e; p$ e, c0 {
MediaTraffic, and AdOn Network.( V- j6 Q5 K. [4 O: O
Don't popups get blocked by pop blocker software?1 p# w% X p. T# u0 V
No. Popups are served in a new browser window as if the visitor had opened the new window
1 E: y5 |9 c- Vthemselves.2 I* t' {, V4 l
How many popups get served to the visitor?# b& A, N! h; }/ t6 {% T8 V0 \+ |
The number of popups served varies depending on the PPV network. Some pop more frequently. V/ ^$ O2 Z# R6 Q R* g+ o8 W
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
% v' f$ y5 @+ R; P* Rserving this kind of advertising, so they have to toe the line between keeping their software5 d! l' b; w1 V5 i
downloaded and still making a profit.
" r+ e, f4 u* }Isn't this type of software bad? Why would anyone keep it on their computer?0 Z4 q7 c" j! A
No, this type of software doesn't harm the user's computer.% V! X1 P7 j$ B- R
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,6 j) k* v" Y+ w$ @0 ~! I& {( r
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
5 w7 C& N3 H: b1 sthat they can continue to have access to the incentive.' L" x" F t" I6 a$ v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
7 R V- n: F: C1 qHow to Get Accepted into a CPA Network
U2 \/ `" ^4 _/ DIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place$ j# u! F# F+ ]2 J4 i3 Y, J
to start looking for networks is Offervault which lists offers and lets you compare payouts across
2 x, u( @" W9 H1 ~1 d2 ~different networks.
! L) z% z( H }2 g" F' k. H# {Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
; H! j! ]0 Y# F# d* s7 \; w$ ]3 [application and be as specific as possible about your promotion methods. Usually some time after
& ?1 M6 o7 ?- N1 U4 L5 [: p) \+ a$ Jreceiving your application, the company will call to interview you. The phone interview is a critical
9 ^- o/ m- B% p5 y( `part of the application process, and most networks will deny your application outright if they can't get
: U0 l8 q0 e# u8 v% R: s* l* f. Myou on the phone., T" U8 z1 n8 j7 @: M
Often, the person who does your phone interview will actually become your affiliate manager after; Q3 F6 d* F+ R! i+ h% A1 P
you get accepted, so it's a good time to put your best food forward.
; Z! k% V! x% V& `" ]You might not relish at the idea of someone grilling you about your internet marketing methods over
1 y: F6 k" v) l. j/ m- Mthe phone, but trust me, this part is critical. Have answers in mind for the questions:# a- p& \) K5 K- |/ `
What methods do you use to market offers?
( q) d0 G) w2 Z* z+ BDo you already have a website you will be using?4 Q! g4 p% K' R9 o
How much is your advertising budget?& P6 i# V3 x, e+ y! ~
What other networks are you a member of?# L) X, b. V4 e8 P
Who are your affiliate managers at these networks?1 J7 K0 z# e2 G- \- ]/ }" I" m& w
Do you use social media (Facebook, twitter, etc.) to market offers?
) F( `- h7 s& {2 i9 g {How much traffic can you drive?9 b' O0 D9 L+ g7 A. H
Do you have a personal recommendation from anyone who is already a member?% h% n0 H- u2 C6 z/ {8 @
Once you provide satisfactory answers to these questions, the network will approve or deny your1 ~! C, _+ s3 |) m) H1 z; N
application. If you get denied, just keep applying or call someone on the phone and try again. Be
* i9 U/ c a6 D f$ lpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
2 ^7 U3 P2 L5 f, `3 k! [4 Nfor the network can be helpful.
2 A+ c4 w, s; d, KTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
4 I% P5 Q' p7 q5 S0 T3 b! z& w$ wSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network8 z( ~4 w* ^7 Y; y3 J8 S" P
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
8 ]8 J' Q/ [* |2 z2 rpeople can open a lot of doors as far as networks are concerned.2 K# k3 s. g/ @. F% r
After You Join a CPA Network
1 t2 P9 j" M+ U6 g, qOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager, P5 L6 T6 e0 n+ v6 |
and make an attempt to get to know them a little bit.
4 v" K8 y7 G1 Q; @% h$ H* t4 EFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their4 ?$ k' W' f. T' k/ h
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
8 |) [/ d- i1 [) p3 K4 n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
# j! ` g6 E' k0 A9 m. k! Clarger, they can really help you with your marketing efforts, scaling campaigns and getting payout H3 G' M4 [4 @& {
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus9 Q$ A( b+ `- X9 f. I3 ~
email.
. N( |- Z9 v& n6 P% uFor more helpful info about dealing with affiliate managers, check out:
' h6 n0 l& ]+ c9 ?/ chttp://ppvplaybook.com/blog/musi ... -affiliate-manager/! L8 c9 [% q# p A: ~
http://www.mrgreen.am/affiliate- ... iate-managers-want/) }" o% b F1 d1 G G! f. X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
# U# F# q+ q: Y6 ]Set Up Web Hosting, _; E- {0 x1 t( }' H0 V3 I. d
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said. U4 w1 A5 [) D- X. e& o
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
6 ^6 R3 ]7 m$ A" I4 A% R6 ]host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
! ?' c0 s J: X+ c9 ?) G0 Jwhoever else is on the same server as you.
2 s7 h% Q6 T8 F$ X$ ]0 cSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
+ C _ W: E6 `" F# Z2 Genough that the visitor can't close the window before your pop up is even shown. You have about 3
% L; U& d- T5 J- Q) lseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck./ v1 H; j! s" m$ K) [
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
, z' Q- v: }1 lhouse full of roommates (hosting customers).* D6 j, R! u$ l) X- V6 B
In shared hosting, this is like having roommates where everyone has no specific designated area inside
4 t3 R2 x3 d+ F* x/ \( } tthe fridge where they are supposed to put their food. Everyone just jams their food in however it will, a/ G7 o; ~# i5 N2 ]' v) X' U% C
fit.* l2 b& {2 V( A& O4 a2 u5 {, F( R
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than5 ~* t. [2 R8 L9 P6 _1 t
the rest of the roommates, by virtue of simply needing more space and resources to accommodate( V8 J: X, @9 S' t1 f
their food. Everyone else's food in the house has less space to take advantage of.; ?( @% O- G. f$ W' T
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
% j ]1 b9 p! c9 U- _* Jany type of hosting this is a bad thing, and especially while running PPV traffic.2 G: x. J) q7 Q3 {9 N* U3 _. E% c3 U
In the case of a virtual private server (VPS), everyone in the house has their own designated space! W$ l: a r1 c9 t1 Z
inside the fridge to put their food, and other roommates can't come into that space. The server is
( m6 [5 {& ?8 j1 X; v+ Dpartitioned, so that each customer can only use a specific amount of resources at any given time.
, T$ U! o+ z. v! M4 F+ HA dedicated server would be like having the whole fridge to yourself. All of the server's resources
' R; z$ R. G$ ^! j3 _" E1 tbelong to you and no one else can use up those resources. This makes it possible to serve much more- y9 Y _/ x' R0 s6 @" Q
traffic, faster.
5 N2 l1 t- U/ t8 |At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.) Z3 a$ G6 Y5 ^. v7 J k% V
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
I7 x5 l% T/ where:
' o1 |; v! i2 l8 @http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-$ o$ n" x; q9 O% W2 Y2 u
VPS&highlight=hosting7 P9 J7 M0 H( ^. M( W3 V
Dedicated-Hosting-vs Shared-Hosting
$ I: q$ ]! e" c# f& j/ a8 ghttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
1 m0 a- l. F+ |! i& W$ {9 THosting...Your-thoughts* y, A" @, H* O7 ?3 Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
9 C& Z+ D4 o ?4 X0 m4 dHosting Providers for PPV
9 d$ i& s% I0 a. UBeyond Hosting9 l$ u6 C$ c, r0 ^ u
http://beyondhosting.net/
% X! [# q) f9 c; X% \+ yWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
6 ^0 y( c% Z4 U/ dreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when0 x$ h* T# t# r! ~; T9 D- z
direct linking with PPV. Also, these guys provide great support.
|3 N. [. t( X' C4 SProsper202 Optimized Hosting, O3 q, A6 o+ J$ z, O6 f
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
7 @! o# U. h' j. a4 c4 kCPVLab Optimized Hosting
. S5 P+ p0 Y4 r" D9 y: ~1 |! fhttp://beyondhosting.net/CPVLab-Hosting/2 ~3 P- O; k& ~. y9 \, R' b' _
Domain Names for PPV
. g+ t3 ?( L+ i2 M/ UOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is# R! m3 d: X" m, T: \0 r
where you're going to host your tracking software and your landing pages if you decide to make them.
* ~0 z/ T. B. N8 ?' U; T/ M, x. OOftentimes people wonder if they should have a specific domain name or a generic one. One generic,: Z2 p% [6 \& \+ Z) @
bland one is fine to start with, to host both your landing pages and tracking software. The .com,5 }% C6 a p3 f6 V! r' |
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a6 o9 V4 I9 u# w9 B) D* o% E" p; y
term or build a whole website.+ U% O9 X9 H5 J1 h* ?
After you buy hosting, a domain and get those all attached to each other, the next step is to install1 k3 e6 ]% i U3 r, I' ~! L o
tracking software on your domain. This is really important, because it is necessary to track your
u/ E& X# l) s* t2 t* Tconversions down to keyword level so that you can optimize your campaigns. Without proper1 {0 X! o2 C& [4 M/ q9 e
tracking, it is impossible to know what is working and what isn't.
$ ?9 \3 m9 l3 {! i& N6 G9 sTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
- \! |" l. ]/ J& U. Jis beyond the scope of the guide, but both are pretty user friendly and have getting started guides./ l ~1 _" L2 e8 y2 J
Prosper202; I+ C6 m' G# i$ _7 e7 I4 E8 x
http://prosper.tracking202.com/apps/* e- N X# w( |, U4 Z" X
CPV Lab& }$ _/ x3 a7 ~2 e* ]
http://cpvlab.com/. C' u( z$ e6 G# M$ b$ e) n2 X
CPVLab Help Videos# Q! |# o9 Z$ m' V
http://ppvlab.com/oweiw/oiurw/vdm.htm
: K, [8 e5 O2 I& ?1 z- VAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
( P( y9 R7 [# u% t" |+ N1 cindustry standard.
$ v7 t8 S: G0 E# C+ v3 T. f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7- u: D9 h. c; ]7 I9 X0 [1 x9 v
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
. _( J1 H4 _1 o' Jgood support if you have problems with your installation.
& W" H7 r2 y) `Tracking 202; D1 @, L6 d" ?/ S
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your% d$ t" K b; i3 a l! M9 j& A
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
& Q7 `. F; {5 R3 x Jarea.2 P5 @- q% p1 k6 N
If you choose this option, keep in mind that your tracking software, one of the most important parts of4 `4 b( {9 g4 k* g0 \$ Z
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
# S- H- |: T, ]; ?interface, and their hosting.( G& C0 K" K# D9 [% O
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
$ {. F7 b7 P8 c7 y& u% band targets which you are bidding on. Leaving this up to chance in order to save money could
2 W7 z* s$ x k P; W! \potentially leave you open to huge risk if someone else caught on to what offer and keywords you- j7 z& [- ~7 w% C
were using.% X$ ~% C. b1 Q
Choose An Offer9 O" ~$ v: k# y
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.& |4 n; T, D7 ?. A
Lesson on Offer Selection& R6 ]/ B) [; a; `. z7 D; F/ q
http://www.ppvplaybook.com/forum ... on-Selecting-Offers& B% ?4 \/ q7 X- D; G( @
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
& W( B3 G% [3 Q# xTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using) d; ^' H, i' K7 x
LeadImpact as the traffic source.
/ J* X5 f% `: u, kNow the best way to learn how to put all of this together is to just get started. For some variation in
" ^+ `- R2 i/ S, ?% A# Rthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked0 X+ ~6 m: M: c7 U3 O5 g
campaign.
* `, T% t) n: X0 n' N5 h! \; V+ \When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
e. ^5 g. |, L* }' p# Opage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says) {$ W3 {/ |; ^, W/ p
that all traffic is accepted.
4 Y, K7 P9 a/ y$ T2 a6 d+ r$ l) lFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.8 [, `, h* }/ K' U
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
$ u9 U# O0 R; e/ c, ?# M2 mget creatives like banners or images specifically for the offer.
g* r" I! r% j9 f$ M, f6 Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8' n5 j. G1 i( s2 G6 v+ y, p
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can2 E# v4 u) g( Y
track my keywords. Without doing this, it isn't possible to see what's converting.
8 l% ^# C: Q; r! h, F3 XIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:: O, i' J/ L( j+ H1 K, h! g+ j# x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
2 N7 @. G2 p ]+ K+ K. r; r; n% hIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the( n6 U1 m9 G1 U' ~5 Z
bottom of the page:
( F; P3 h1 s0 B3 XNext, I have to cut and paste this pixel into my offer at Ads4Dough.
- X( k8 y- V) Y* c' NClick on the offer → pixels → Add a new pixel and this comes up:/ g" H T3 K* R! k8 x# `
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL m6 K0 B: u& E- `: N6 m( I
from your software into the box that says 'Enter URL of image to load'.; R$ }2 P5 I7 {
Once you do this, it should look like this:
$ P; W0 J$ p) t* k8 q. E; c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
# r( ~+ {' ?- ~/ A, }$ VClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:3 k2 S: Q: w9 k% R4 J
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
$ _. v! R: C; W. P( U$ ?Prosper or CPVLab.
2 \$ j0 q# h0 K2 |* H
1 t# m& b8 ^$ t# \( K; F5 ~- h- Y |
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