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PPV GUIDE [PPV新手入门][28页]
5 |# k" f& B8 j2 b# T9 @5 N详细的请下载电子书！
1 P6 P. w1 z# P, A9 ~+ d# S7 h* a& P! ?8 }- e
/ r* [' J0 N* I! F3 B8 a( ZNewbie Guide
8 f/ ]0 A* U9 o8 v' fPPVPlaybook.com Z$ ^1 {3 `: a; K- e9 k
Tracy Shaffer8 Y( T8 `; {9 |3 R* ~7 j( ?
David Ford' Z4 ]3 ?" H; h% E, [# _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1. t( l* X/ z% }& x
Getting Your Mind Right to Start Affiliate Marketing
^0 R5 b3 F4 C5 S) PThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an9 g! U! V A. h& A
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
8 c* X8 Q$ B: r2 Q5 Z" V8 G/ Lyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing D8 j5 N! p1 M- o% \# S$ _
with any success, these claims are laughable and far from the truth.9 X: p' P* n( Q: e! i8 U
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash% B# n2 f) L: c& O
flow management. The main benefits are the low barrier to entry compared to other businesses, and0 G4 ^" u7 s. s; I
the ability for a marketer to be a one person shop and make an incredible amount of money with low3 ]2 k0 b- S7 C) O/ e5 F% {
overhead.: a7 ]7 K; v( i
The winners in this business are the ones with persistence when nothing works, who know there's8 e+ y$ e" M. ^+ p' `
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
* g3 K) `$ K+ V# fThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
5 }1 B- }0 X* ?* `stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.% j; c- S$ s+ S$ x1 e* f
Most of these things happen suddenly and without warning, and they all contribute to the amazing
6 g+ @. k* i, ?# glearning experience available to anyone with a few hundred bucks and the ability to open an# c% a# v+ c" q5 l ~0 ~' Y
advertising account.
: p5 G9 t5 O" r2 z! g; ]$ X- |Your competitors are willing to work at this around the clock. This isn't a push button, instant business# w1 G, ?% q }2 t; Z* Q; ~. x3 s( z# o
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
" ~7 W" N1 G2 Gmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
6 D4 O( ?3 e+ _0 t. K& \ g5 strying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
8 V2 S, @3 Z* S8 O( h( s$ {With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you. L* D `$ W* n0 F8 x7 x% ]
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
2 \2 J2 l2 Y& V$ y+ h3 f9 pstarted building.
: t" Y' n$ [2 ^' s! o l/ MThings you need to get started:
* g4 {% S5 j K1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)9 [7 L4 d9 _# r0 D3 e1 B: A
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)* Z/ ? {# w/ N8 m& ^7 i
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
) \3 @! z: Q+ f. z$ m+ n4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)4 A! Y* K; B% b5 P& m5 J V/ {* H
This guide describes from start to finish, how to get started in affiliate marketing by running traffic/ U0 Q( K+ u; ? y' [
with PPV.6 p8 |1 y& P2 a( ~. f
Basic Getting Started Definitions6 e( t- i7 s, J5 z4 M" w* C* |. ^
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
: t2 T6 Q3 C* y7 L8 Gaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
- T3 u" g' A. r. o/ {% T2 p8 d" Q7 ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
7 B) L) \; J5 A1 gtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
! x! e: ^" m" X, a% lCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
# Y& g/ |2 y, j9 J9 Hreceives a commission on that product. An example would be the Amazon.com Associates program,! ?2 u. s1 M# S
Comission Junction or Clickbank.
9 z! c% Q' y) h/ Y3 s8 `Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes* {- o8 t2 w1 ^7 @# s# K4 H
an action like filling out a form, submitting their email address, signing up for a service or sometimes8 `& h) W+ \! O+ b
buying a product. An example would be Ads4Dough or Neverblue.
# P7 p1 l; G7 }3 n( c5 DAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
6 i$ E9 |/ l- d- s' m0 Naccount, getting the affiliate approved for offers, bumping payouts and just about everything else
5 X# y; u1 g2 N( Prelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
) T0 K9 h) @* j2 E. Fright from the start can really help you.$ r. E- o3 m @* R9 Z: `2 R6 @! X
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served, v6 |9 C, P# P% h; ~
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
+ ^2 u9 A' T; t( R S' Oview, starting anywhere from .01 or .015.
' w. \4 E$ S0 L0 k/ aIn order to use this type of internet traffic, the affiliate can sign up with a number of different1 @7 h4 f/ U! f2 ~8 Q# M
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
" e$ k! q$ |$ `7 l# U: @& x: u4 |MediaTraffic, and AdOn Network.
F2 g. @' n$ |5 l9 A' S6 ]Don't popups get blocked by pop blocker software?+ ^! [1 G* U# M+ k" e
No. Popups are served in a new browser window as if the visitor had opened the new window0 u6 R* \1 W& a& Y1 t% X
themselves.
2 U0 H# O: R/ N+ `How many popups get served to the visitor?4 q/ c8 d4 J, G: \3 S2 R6 f
The number of popups served varies depending on the PPV network. Some pop more frequently
: A$ ?. N4 H" k(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by& d& Y; \1 s8 I) }$ T8 }6 F
serving this kind of advertising, so they have to toe the line between keeping their software0 G- \8 N2 {* ~! }" w: l8 h
downloaded and still making a profit.
0 ]8 v5 D/ l F7 c2 AIsn't this type of software bad? Why would anyone keep it on their computer?8 A& ^( E0 S4 D, @, J* K
No, this type of software doesn't harm the user's computer.
% B6 ?3 l) p" X" QCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
- u% T2 T y$ J8 b& K3 @toolbars or videos to place the software on their computer. The visitor keeps the software in place so$ d9 _7 T7 g7 s5 Y0 `
that they can continue to have access to the incentive.) H; j8 D; g- k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3& e1 e7 M( K& `" d$ G$ i
How to Get Accepted into a CPA Network
9 ]* H: z6 z7 O$ dIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place4 Y" b) P' S8 D# V& h
to start looking for networks is Offervault which lists offers and lets you compare payouts across
% @' Z) n: J! V. L7 \ Q- zdifferent networks.& C/ H% o& V3 w. h, r6 G* G
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
, P7 y5 v* I) ?application and be as specific as possible about your promotion methods. Usually some time after7 V9 [; l2 ^+ v; B2 {+ l
receiving your application, the company will call to interview you. The phone interview is a critical- e1 N3 e7 z+ V$ O) G$ \
part of the application process, and most networks will deny your application outright if they can't get
0 g/ |- v/ u8 M7 {you on the phone.) P" K6 e: j( Z8 J6 e
Often, the person who does your phone interview will actually become your affiliate manager after
+ t* g- l# L6 `you get accepted, so it's a good time to put your best food forward.
! \( z, R, l" {9 O. H) B0 U+ TYou might not relish at the idea of someone grilling you about your internet marketing methods over7 w$ ], P7 v, z7 @ E0 h
the phone, but trust me, this part is critical. Have answers in mind for the questions:
! c. u% h; P% D8 S& ^: E1 ?! RWhat methods do you use to market offers?
8 c5 z4 y# ~( O% RDo you already have a website you will be using?5 Q) a. }0 Q" H
How much is your advertising budget?
) e5 e$ ~1 d# ]9 r& H! w$ h: PWhat other networks are you a member of?
/ L' U% m% h B4 L. wWho are your affiliate managers at these networks?& I/ g& s* O" m
Do you use social media (Facebook, twitter, etc.) to market offers?
$ _8 T6 o- L! G. S9 u, t# I0 ~How much traffic can you drive?
, `4 {8 a7 g# X9 g1 [2 F& Y3 r2 EDo you have a personal recommendation from anyone who is already a member?* @6 f* N" Q0 u$ I2 ~
Once you provide satisfactory answers to these questions, the network will approve or deny your( A5 @! \! T/ E, p$ u t' ?$ |% Z+ p
application. If you get denied, just keep applying or call someone on the phone and try again. Be `9 r( {! w* [
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
1 y) v# O$ N2 P6 Kfor the network can be helpful.) F1 y) ~) ?7 e
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
* i8 G( v7 i6 K0 RSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network/ x Z) H2 v& H/ y
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know! Z- l& h! U x
people can open a lot of doors as far as networks are concerned., W- G% R5 F+ j1 p4 B
After You Join a CPA Network
: {9 r1 q" M* l) r% r; G3 b) VOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager- [% R, M# W: n# Z, ]" X$ D
and make an attempt to get to know them a little bit.
) I5 O" z. ^: t/ z8 R1 cFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their% k9 H9 L" E; l
weight in gold. Start feeling them out from the start and try to get to know them. Once you get' C) V9 i6 e5 r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
# D9 I- y+ S+ G2 ~2 V7 P0 }% ~0 dlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout0 b5 N* C) R" X. v$ X, Z
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
. w: K) Q* v8 `* g* wemail. e( D# x0 d! @3 p) ]
For more helpful info about dealing with affiliate managers, check out:
- l1 A, c8 b+ w8 B1 z8 I1 Dhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/7 ~+ Y W) h+ m9 Q& B/ T
http://www.mrgreen.am/affiliate- ... iate-managers-want/
5 r4 j+ n( [" T4 r' R1 \© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5: O# b& A% G- b- b
Set Up Web Hosting
2 L. J2 t% b/ u9 oGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said- D0 b6 |& @( J
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
! J" N4 n6 p! r* o- U+ Z; Qhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with- y5 @3 u) U7 J* f
whoever else is on the same server as you.- `% i) _( `" K q7 s1 _
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast6 S% o2 k: r4 M6 ]
enough that the visitor can't close the window before your pop up is even shown. You have about 35 u2 S! p7 Z h/ G% ?
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
' c9 k, C- a2 j2 bTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a1 d! a* I- r9 K, V2 e
house full of roommates (hosting customers).
1 p9 ]" |% A0 l, e# i- a3 [, FIn shared hosting, this is like having roommates where everyone has no specific designated area inside
7 m7 G6 l, O" G+ athe fridge where they are supposed to put their food. Everyone just jams their food in however it will
) u) X+ I2 ]2 v2 l$ w' G3 ]fit.* P- H; V% v: S
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than# r/ T0 s& O9 O- k
the rest of the roommates, by virtue of simply needing more space and resources to accommodate% C: q' I. ~, S3 O% u
their food. Everyone else's food in the house has less space to take advantage of.
5 P; u4 E, j8 J: T7 aIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
' S: f, R/ ^/ b! }: S! E6 fany type of hosting this is a bad thing, and especially while running PPV traffic.
7 G) u+ ~# t+ S: Q) P' OIn the case of a virtual private server (VPS), everyone in the house has their own designated space
5 p8 `: g# A1 n( m" F& P6 S$ Iinside the fridge to put their food, and other roommates can't come into that space. The server is( R: [) |( ?* I, r
partitioned, so that each customer can only use a specific amount of resources at any given time.
2 ]: d s: _) ^9 E% O+ ?A dedicated server would be like having the whole fridge to yourself. All of the server's resources& w/ ? V v% V8 o
belong to you and no one else can use up those resources. This makes it possible to serve much more
8 Y; |" Y; j4 w6 o4 ltraffic, faster.
3 x0 }# Z! w! _0 RAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.# q. V, X: |3 t9 v0 A9 A5 f
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
1 \3 ~/ e/ M; h, E7 D& Yhere:# ]# R7 R, m+ ~( u/ l
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
6 C+ S7 H6 }2 {VPS&highlight=hosting" z( E% c7 [+ j0 m# v( F8 U: q& f
Dedicated-Hosting-vs Shared-Hosting6 J$ b4 X! [6 J6 |4 o& f" l5 o
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-6 I0 y" T2 N4 M9 H2 ^: h
Hosting...Your-thoughts5 L, o4 H9 o) ]5 K2 k* b {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
. N: Z. I1 u* E: XHosting Providers for PPV
2 f( ~1 q) K3 \$ x- vBeyond Hosting
9 Y$ K A8 Y; V3 l% m7 O8 {http://beyondhosting.net/
3 i+ ?9 f/ |* TWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
0 z' ]9 S; I2 K3 r% s4 `, Ereceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when7 O' E3 M% D1 d8 V4 V. ]# [
direct linking with PPV. Also, these guys provide great support.- P3 C: Z, H; y% s' e8 G
Prosper202 Optimized Hosting$ P8 l; P7 t* |
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
9 P \- i; l5 {: Q' fCPVLab Optimized Hosting. x8 Y8 U; r) [ L H
http://beyondhosting.net/CPVLab-Hosting/; e+ s0 t2 H! _+ N0 V/ \
Domain Names for PPV8 [' m% \ }# g3 T( p+ m
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is" r W8 y1 H' n+ g) `
where you're going to host your tracking software and your landing pages if you decide to make them.( k! v6 `# P2 _ n% |5 ~' N
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,0 u( N; v: T- h- O9 e
bland one is fine to start with, to host both your landing pages and tracking software. The .com,# W4 P5 g, F9 B7 [4 S; C
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
* p0 Y' @4 t8 H: _6 W; T- m+ t( ^term or build a whole website.
/ T& L7 i9 r0 q( z* x2 S, mAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
6 J, D! {+ _. k) }- P# K; m: |9 a" Xtracking software on your domain. This is really important, because it is necessary to track your
# i3 b) u8 X8 Y5 Zconversions down to keyword level so that you can optimize your campaigns. Without proper
* A; ^# c* O' |" [5 D& a, ?& ~tracking, it is impossible to know what is working and what isn't.$ K, O# f, e& K/ Q% p
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software* \, N0 a. h) Z/ d$ z
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
0 _+ J3 A( w0 ^, RProsper202/ t! q+ Q9 J) c% A
http://prosper.tracking202.com/apps/
: r7 q; e! J5 w+ rCPV Lab
1 C8 M% v( p5 ^0 Q" ^% vhttp://cpvlab.com/& f' j6 y6 Y" p" _
CPVLab Help Videos
?& H! s/ a/ `( M6 g; Xhttp://ppvlab.com/oweiw/oiurw/vdm.htm+ P) [' q: W! U7 |+ N
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
6 X5 W" T2 f9 Z- Dindustry standard.
/ b7 q, ? [ b% L* J& C' Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7/ y+ \2 l& @$ P; e& S9 u6 V! _, [
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from# z$ B% w5 c* Z- X U7 V* a# @
good support if you have problems with your installation.
: M* `( t2 }* `Tracking 202" d/ j( {2 o4 U7 t
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your- n, x* H; j1 M
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user/ X* l+ C }& g4 r
area.
6 W( i& H& \# ?" ZIf you choose this option, keep in mind that your tracking software, one of the most important parts of& `, s8 ]9 I7 W. h. u, `" }
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
6 i% o2 |8 Y. y6 y5 ginterface, and their hosting.- P! a8 V0 v4 O1 _# G+ u' s
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
1 }: d# ]+ {5 E Q: f7 ]; mand targets which you are bidding on. Leaving this up to chance in order to save money could: Y g& P: [* B3 |+ O
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
# Z5 n0 H5 Q6 _% n/ v3 Kwere using.
% o4 ~1 Y& |0 ? H- ~Choose An Offer& o+ g: `1 y8 U8 t1 Z
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
) C. h# v9 E0 | o/ J8 uLesson on Offer Selection9 a# Z8 ^8 V5 P6 D9 Q& {
http://www.ppvplaybook.com/forum ... on-Selecting-Offers2 s+ X# w4 O. }- C+ Y( c* m( n2 m8 c
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
4 G! P/ o6 O. H- d4 t) z* L4 M: }9 yTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
# I! n" k( B, s& ]' MLeadImpact as the traffic source. E; H" P; W4 A- V; C, K8 J6 ]+ L
Now the best way to learn how to put all of this together is to just get started. For some variation in( g2 f- Q7 W6 k! Q. U( v. H
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
j* `; S* ]* F$ ?9 F* zcampaign.
0 f( Q5 ]' k" P# KWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first; s4 p) L6 }4 X A; a
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
1 k8 }7 i% A: P( l/ h' \5 Zthat all traffic is accepted.! z% h- z, Y: e1 k: }: z; t$ I
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.% z$ x/ @' k0 R: D
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can$ Q% f/ c3 c/ m
get creatives like banners or images specifically for the offer.4 T+ Y( S+ E. S2 a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8' m/ E$ |! g% X
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can& {* N: i" X7 N) w# i9 ^* c' `
track my keywords. Without doing this, it isn't possible to see what's converting.# n0 C4 x! m/ x) y
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:6 [! o$ V) _0 K0 B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
% G) u" c+ }2 L( P9 t% E, FIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the ]2 z4 j' @- |- p, [2 m
bottom of the page:
" ~0 d. l4 e4 P+ j. z4 ENext, I have to cut and paste this pixel into my offer at Ads4Dough.* L, |! D! t" ^% B+ O9 c0 K0 C
Click on the offer → pixels → Add a new pixel and this comes up:
/ p8 a$ q& A' c# E5 E. I3 F: QMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL1 Z: ~7 q4 S; H! ]
from your software into the box that says 'Enter URL of image to load'.. V- s- {4 a) O& b: \
Once you do this, it should look like this:( V4 ]1 X! o! U- e; v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 102 `( T7 H0 [7 c8 d* T
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:5 Y9 F4 Y' M s4 {' N- O; E/ ^
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either) E b B4 M0 v0 p: d: |% w" \
Prosper or CPVLab.' I6 h& G/ a( u$ h9 J4 }' }) Q- x& _
" x6 U A, t4 e% {0 A |
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