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PPV GUIDE [PPV新手入门][28页]
0 ^6 i$ O$ @% q( m( g& v: i详细的请下载电子书！
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, U+ n7 Q8 F" O- S. U }( F6 ]/ L
Newbie Guide" U1 g! b" j# e! b: R9 B3 q
PPVPlaybook.com
! y5 ? C7 h) N" F8 M1 H0 rTracy Shaffer W- B5 R4 [9 D* x: C( M$ Z
David Ford: b0 g, f1 F4 ?/ ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10 r, \/ w. V( \ Z! h4 R
Getting Your Mind Right to Start Affiliate Marketing7 e* e5 J. z3 w- E3 m, v
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
* ~# ^2 f+ a: sever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
) U. q- `9 n! Gyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing, U6 A$ i- w7 k4 l
with any success, these claims are laughable and far from the truth.1 P( I: i- g% n+ [
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash" D: ^6 ^7 U7 t/ G; ^
flow management. The main benefits are the low barrier to entry compared to other businesses, and. |% X$ u) P; y) c' h0 S; R
the ability for a marketer to be a one person shop and make an incredible amount of money with low' W: ~7 Z" k* h% e$ s+ s
overhead.
' i4 S4 r& b/ x1 M* @# B/ @The winners in this business are the ones with persistence when nothing works, who know there's
% y9 l1 m6 B: s" O. Bplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.3 [; D' } l% Y! y9 U0 U- j$ b
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
1 ^2 S) ]7 h0 ?) w( w/ mstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up., s! u% V0 O& R2 W. ]2 @
Most of these things happen suddenly and without warning, and they all contribute to the amazing
! R+ A, `2 W8 w% Rlearning experience available to anyone with a few hundred bucks and the ability to open an3 u* Q6 y, D% _
advertising account.
2 k9 f5 G0 V( KYour competitors are willing to work at this around the clock. This isn't a push button, instant business
3 r6 w; a) V, nwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
. S1 ~+ ~. m$ k$ M# nmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,0 L" _) d& U, W x" w7 u
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.( n. N! L2 E4 C) P, ~4 [
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you# ?) f' f; m/ B- ~
started building PPV campaigns right away from start to finish. With that said, time to jump in and get( q9 w" F4 b/ R3 C1 o8 \
started building.
2 d( Y! d+ L! S+ W6 {Things you need to get started:1 `$ A( t- X8 N# d) Y5 \7 n
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
; n1 I( h5 g% ?1 R2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)* e% N; j6 K, Y) q. q3 ~
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)6 j g# `% t/ E9 _% G5 {
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)8 a0 c9 S3 k8 Z5 e0 c' i
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
7 ?8 s# ]* S7 Owith PPV.8 \9 \; Z" b0 X& y( [6 {# H4 g6 u3 e
Basic Getting Started Definitions# F: Q" j& Z1 x* q
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
) p; D7 M2 m& B. m1 V4 Haffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
8 Y! g- m4 ^# }' w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
$ ]# p) y9 D# M; M. ttypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
0 F) I$ N4 [! n$ J2 {; M) j1 s$ ^Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
2 }- |+ C' D0 }! P" D0 F, W6 E; ?receives a commission on that product. An example would be the Amazon.com Associates program,9 b1 v) F U% G% L
Comission Junction or Clickbank.
3 }4 k! ~$ N* J4 j, WCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes5 M! y6 N9 s/ l
an action like filling out a form, submitting their email address, signing up for a service or sometimes: j4 O$ G& h* w4 _- V
buying a product. An example would be Ads4Dough or Neverblue.
' M8 \4 q1 J& `4 k2 c! R uAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
; j8 g% M6 }- `7 zaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
2 p, b2 L8 @9 H& w1 p3 N3 Wrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager$ x, [, J- ~! M7 D% U t/ D% W
right from the start can really help you.
6 O: o: r7 ?- C$ b7 t, E( cPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served% k& S" ~7 M; `" }2 d
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
6 y) R( U& U! z5 m7 jview, starting anywhere from .01 or .015.
$ D ~# I( x* Q( ]In order to use this type of internet traffic, the affiliate can sign up with a number of different, E( M" C$ c: q1 k/ s+ [5 ]; D5 B
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,; E; D6 q0 `5 }( L) F! F [
MediaTraffic, and AdOn Network.- j6 b. m7 O2 G/ S2 o* L$ n% M/ @
Don't popups get blocked by pop blocker software?4 g4 n7 [, |! ~/ n) {! F
No. Popups are served in a new browser window as if the visitor had opened the new window
: v4 _! N; f9 d$ ?. b. I4 T9 ythemselves.
4 R8 ]8 Y4 M0 W& b$ J; kHow many popups get served to the visitor?
( `& x: n+ T9 [3 Y' sThe number of popups served varies depending on the PPV network. Some pop more frequently
: H- Z$ T8 J3 [' {& u2 W( ^(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
3 P4 S( |$ q8 s3 D3 x8 s$ r( c7 Sserving this kind of advertising, so they have to toe the line between keeping their software% v6 h, O% p3 [) `; `6 L/ U
downloaded and still making a profit.
# R+ t9 T. r3 P. R$ k: B; KIsn't this type of software bad? Why would anyone keep it on their computer?0 L9 H0 o. k% e; e" f3 Q
No, this type of software doesn't harm the user's computer.
' p7 B& Y1 Y5 ]- q8 |& ICompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,0 w/ \- g. B- D/ Q. ]1 x0 X' _
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
# Z0 U" L" f/ G o; ]6 gthat they can continue to have access to the incentive.
4 s4 g" @$ ~& _. C; S- Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
6 }. F1 U. x1 Z% u! u. H4 R0 YHow to Get Accepted into a CPA Network
8 M9 N) a. o: @; v* F. QIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
' S* n/ ~( T. V& u1 }/ ato start looking for networks is Offervault which lists offers and lets you compare payouts across/ p3 N. @ t# R" ]. s
different networks.3 Z: Q/ B+ h) m3 T" F
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)4 n) c- R' o0 H$ u
application and be as specific as possible about your promotion methods. Usually some time after
- y+ _* a( Y2 I! [6 A8 L Areceiving your application, the company will call to interview you. The phone interview is a critical
+ @5 [6 ?% ^7 M0 T) tpart of the application process, and most networks will deny your application outright if they can't get4 \9 Z7 [8 E. ]5 C+ X: a
you on the phone.% C& I( Q. \# o2 k4 j
Often, the person who does your phone interview will actually become your affiliate manager after; J) X+ x: C# x; T7 L2 D
you get accepted, so it's a good time to put your best food forward.. v8 f) y" x7 p6 t% H3 N
You might not relish at the idea of someone grilling you about your internet marketing methods over
! L* {) t6 z( t# v- n$ rthe phone, but trust me, this part is critical. Have answers in mind for the questions:
, M6 l* [4 Z4 s+ E) Y) l$ KWhat methods do you use to market offers?9 D7 o8 V* s" B: e; m# b
Do you already have a website you will be using?$ b: m0 b" L/ | J
How much is your advertising budget?
5 `! e' ~% V3 C3 m/ ?1 a+ HWhat other networks are you a member of?8 k. @0 V* F& f; U& `8 r* W' Q" n X
Who are your affiliate managers at these networks?
$ p* B/ {) X# Y: w1 \( p( b6 VDo you use social media (Facebook, twitter, etc.) to market offers?4 z) O2 M: t. J: L* S) ?5 b% K7 u2 s
How much traffic can you drive?
% f9 Z# y4 ?& \Do you have a personal recommendation from anyone who is already a member?
% @0 k; O9 k6 g, eOnce you provide satisfactory answers to these questions, the network will approve or deny your$ G& {0 K* M4 V3 O
application. If you get denied, just keep applying or call someone on the phone and try again. Be
3 L8 o" ]7 N- `2 l% q3 jpersistent. Also, getting a personal recommendation from someone who is already an active affiliate% B/ N" v! `) B$ _
for the network can be helpful.
. b5 q1 g$ n& _% v6 VTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate; d1 j* P: q& ^
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network4 R: J; h6 R1 o
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know2 N+ H, D: M. D+ ~" O
people can open a lot of doors as far as networks are concerned.
4 R# `( ^6 R' OAfter You Join a CPA Network4 D* F: [) ?9 T7 {9 o* T, a
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager8 {9 R6 }# f7 c3 |" k8 { A! T& ^
and make an attempt to get to know them a little bit.9 d) a: h; o8 s. i5 l$ ~$ Q
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
, H! F' @, U; l+ v0 [weight in gold. Start feeling them out from the start and try to get to know them. Once you get/ U( Q z0 q2 |' ~" w# u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4' J; v: y2 Z3 ?; U/ M$ N
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout- t- E9 o. r. J+ G
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus6 ~. _$ B; T$ H
email.
- ^7 J; f) b( t+ e( bFor more helpful info about dealing with affiliate managers, check out:
% Q* B+ W% ^- |2 t' n; nhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
& Z, I& r# e0 b# z4 O/ f& p. Thttp://www.mrgreen.am/affiliate- ... iate-managers-want/
4 _! t; C, U# ~: \+ M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5: s. X$ f# ]8 V9 x5 \2 I9 k
Set Up Web Hosting$ { \4 S: f& [6 M e! G/ C: j
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
3 O1 L$ P" w# I9 q1 w# Fabout internet hosting. In general, you get what you pay for with hosting. When you use a shared5 n5 l5 ?8 g' g: [& w: M
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with" d( ?$ k A' w9 ]
whoever else is on the same server as you.
1 V, b$ x$ E* S3 g8 ]. L' H5 t$ XSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
9 I8 O' {& A- Nenough that the visitor can't close the window before your pop up is even shown. You have about 39 ^7 t, ?0 V) y [
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.# j) u4 y( V0 j" p7 j
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a9 P5 R' k* e+ a
house full of roommates (hosting customers).! L1 y& B2 h5 s3 C1 f1 e5 t
In shared hosting, this is like having roommates where everyone has no specific designated area inside
5 f4 K1 }9 J4 w! _- E: Xthe fridge where they are supposed to put their food. Everyone just jams their food in however it will2 [, s. ~! ~# W" U( h2 m
fit.2 n. V4 C7 w, T) k& P3 I$ S7 w
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than7 u# a) ~9 g9 g8 A/ H
the rest of the roommates, by virtue of simply needing more space and resources to accommodate5 Y0 u3 j/ |6 ?0 i
their food. Everyone else's food in the house has less space to take advantage of.+ z: q; u# {" d2 T9 O9 `( V
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
( C* ~3 d9 m: b6 many type of hosting this is a bad thing, and especially while running PPV traffic.
; P' S) m* {) S, A m# ~" QIn the case of a virtual private server (VPS), everyone in the house has their own designated space& n$ P B: i) p$ h6 U$ y
inside the fridge to put their food, and other roommates can't come into that space. The server is
& P; D- G# i% H- o4 J& L7 v2 M0 Zpartitioned, so that each customer can only use a specific amount of resources at any given time. k! f4 g8 T5 \( }( J" m/ |
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
8 A; T @( K% Ibelong to you and no one else can use up those resources. This makes it possible to serve much more
4 J! b9 @- Z% ]( X8 Y$ Rtraffic, faster.: ]7 ]; `! @7 {4 m+ N
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
+ F9 U, v0 H; ZAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
) v% X8 D$ m5 a/ e; ?+ jhere:
" k+ L. c6 {6 O* @& _http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
. V9 A, Q+ U4 [ N( j2 [7 _VPS&highlight=hosting8 I+ t- p7 I) G z6 I$ A
Dedicated-Hosting-vs Shared-Hosting" i" ^: E; `+ e0 J' H
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-* o4 p4 @' f: k! c! A( S$ w6 n2 v
Hosting...Your-thoughts
! _6 @1 l! y3 U7 ~- ^% _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6 p+ G, O1 R1 a8 Z) U# x& Y! n' \' h
Hosting Providers for PPV) }* g& D( y4 z1 K4 ~. V
Beyond Hosting; Z% }! a7 o j5 `0 W, q: J
http://beyondhosting.net/9 W( h- x1 P; s
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
8 |9 y, c& x% treceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
8 Q( p: a/ C3 c! _1 U$ mdirect linking with PPV. Also, these guys provide great support.
5 h- R/ I- C( V6 Q. JProsper202 Optimized Hosting7 k* r7 b3 s3 Y6 d" Z5 {* W
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/! y% x8 f& v: I
CPVLab Optimized Hosting
/ R' ~1 d3 q+ `* @( ahttp://beyondhosting.net/CPVLab-Hosting/$ L6 @) X$ I, @# o( P
Domain Names for PPV( J7 @% }- p) r- |7 ~7 L
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
+ T& o. M6 b$ E, ewhere you're going to host your tracking software and your landing pages if you decide to make them.; r% P. M& Y" w
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,7 M' @/ m& H1 \3 C3 i; g0 N
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
G$ b' R& h( n9 ~8 M7 a3 ?$ Z3 W.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a7 G7 J M6 T9 p& [) }$ L& b
term or build a whole website.
2 A2 F6 ]+ w ^) G7 c& x' ^After you buy hosting, a domain and get those all attached to each other, the next step is to install! ]: T" q' r4 o. `" l
tracking software on your domain. This is really important, because it is necessary to track your
" G* S8 ~! W: vconversions down to keyword level so that you can optimize your campaigns. Without proper8 p# h6 p! }% A
tracking, it is impossible to know what is working and what isn't.
4 E9 [, Y9 |% ^* W, `To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software' s. A# u4 a4 V2 \) o a) Q
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
% A* E1 F' U2 `Prosper202- x. w' c0 {9 Y( x1 f( _% c
http://prosper.tracking202.com/apps/( M0 D, _' F- d/ W% R, I( }4 _
CPV Lab3 t# a3 W0 f: i+ K+ ?6 A% S! r+ Q
http://cpvlab.com/
+ N, Q# o$ \1 _2 _) H& R9 M$ KCPVLab Help Videos
0 ~% t9 [3 b) ?0 j6 ^4 A( {6 ~http://ppvlab.com/oweiw/oiurw/vdm.htm
5 K0 y5 g$ H% o% {$ r# s* T( N, {As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
' R4 p% u0 }. l6 ~! \7 \$ tindustry standard./ H$ K/ S" s3 `* s* ?' u% x# h1 M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
6 i* @! q9 p8 a0 a7 HCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from: n! Q$ f U$ l6 L% ]+ h
good support if you have problems with your installation./ o4 Q7 [4 ]1 Q
Tracking 202
, x9 r k$ ], B# lTracking 202 is the hosted version of Prosper202. You can create a free account and then build your8 c7 M) M6 l1 g* m0 @
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user: ~& X2 V t0 u* ?/ ~3 q6 f( x6 a
area.2 y G! K) `. b' C3 E& f
If you choose this option, keep in mind that your tracking software, one of the most important parts of
7 l1 }; V: J+ P8 b( D1 Zyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202; K5 s' w6 I9 l& I7 c2 t
interface, and their hosting. T$ p! c V* m9 B7 P. [5 h
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords6 X: u- \9 I) o, X! M
and targets which you are bidding on. Leaving this up to chance in order to save money could8 p1 G, y" b" t$ w7 ?* B8 G
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
# k1 o" S( p& Kwere using.
) U3 m# M2 X: L" v1 D, pChoose An Offer
+ o: U. }- |4 y3 D( A1 kNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to./ c* d/ L( T, ^- T: F
Lesson on Offer Selection
- T) g% j r1 f+ {( p0 @http://www.ppvplaybook.com/forum ... on-Selecting-Offers: Q$ R1 {: X* w3 h, N) Y, B @
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
; O3 x2 Z0 y, _+ R4 E, WTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
5 L5 ]) |* l" B8 T# D' e4 w/ c+ cLeadImpact as the traffic source.$ M0 [/ d1 O! A; ^, h. M
Now the best way to learn how to put all of this together is to just get started. For some variation in5 M C8 E0 z+ J% E/ J9 f! ^/ W
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked+ G2 k- q9 y; x% g. r
campaign.% Q$ S! F( j* I V" B+ T& b
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
3 `6 e4 J! g; H6 \8 o* B# E @page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says- O R* f( |: O; P
that all traffic is accepted.; f, k. {' G: @' |
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits., |" a7 F$ y# y9 S% L" Y
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can/ L, @0 [. e; R ^4 L2 c
get creatives like banners or images specifically for the offer.
d: [6 c q+ ^* J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8& w: z7 I, @. F5 S+ T
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can" e& b6 M0 h% R' `2 N4 J9 U
track my keywords. Without doing this, it isn't possible to see what's converting.' I/ m0 N# n8 p" Z: E
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
! _* _& q( @% e* J# `8 B! x+ Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9" G: Q4 a5 p" v* k
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
# B" t% f6 {, t: Gbottom of the page:# Z' ]4 i) c$ e* s
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
$ B9 Y9 I h( Q+ f1 X# DClick on the offer → pixels → Add a new pixel and this comes up:, b F: T5 M- O) `
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL7 ^" _/ N* J7 ~$ x9 F" d# F
from your software into the box that says 'Enter URL of image to load'.
. s. }3 n% n7 k" `( ^Once you do this, it should look like this:: C) _/ H% G& T$ t1 G, {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10- I, ^% M/ P8 \5 c6 i) y
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:" x7 `1 q: J3 w/ f. }4 f
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
0 ], i. q5 u7 L4 {Prosper or CPVLab.
, ]5 r9 x: k* L0 w8 ]4 f6 Z
5 R& o! D/ @. E$ Q5 O3 N% ~0 Q% b% G |
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发表于 2012-12-27 18:47:17
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