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PPV GUIDE [PPV新手入门][28页]
( x- }$ t. F* D/ m& X; t/ Q详细的请下载电子书！
& A' P" a; L! R5 i5 [/ b9 z0 M( ^7 D% u3 l
v8 y5 }& |- u. w0 |( l! j
Newbie Guide& @7 C" O, @" g( T
PPVPlaybook.com3 W8 t1 C: t5 y& A* X
Tracy Shaffer
, y. c0 w) _ I- r7 o6 vDavid Ford: p! _ x+ W/ s" l$ [+ J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
T7 u) l) J6 a7 VGetting Your Mind Right to Start Affiliate Marketing
9 q4 Z$ r$ c3 S' x# EThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
Y# m% o9 |. Bever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
0 r. W! U2 T9 R; R3 jyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
8 c+ s; a# E Owith any success, these claims are laughable and far from the truth./ }1 i& F8 l i
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash) r8 \6 Y6 I, I$ a2 w6 ~0 a; P
flow management. The main benefits are the low barrier to entry compared to other businesses, and! q7 _% ?& Y7 Q% M1 Y
the ability for a marketer to be a one person shop and make an incredible amount of money with low+ G3 y; [& r! a
overhead.& ^5 k+ ]: u' u) h- N7 t
The winners in this business are the ones with persistence when nothing works, who know there's
, U6 i' \3 u! S2 e: c' l: I9 N; z: c, jplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.7 |- [2 K, b5 }. _! S
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
7 B6 k/ ]3 C7 K, Estop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
( p, \; }7 R$ p8 n2 N9 i+ }6 \Most of these things happen suddenly and without warning, and they all contribute to the amazing0 T' ^ K, |7 q2 B( e: V3 b
learning experience available to anyone with a few hundred bucks and the ability to open an, V1 C& d5 x. d& U$ C
advertising account.
6 P; ]+ i# }$ q8 B1 Z9 I7 N6 dYour competitors are willing to work at this around the clock. This isn't a push button, instant business" V% }* _ U& g& i# F% M
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet5 T# b. {0 |$ w5 J* k
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,! o. \$ u" V/ i7 }: s' R
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.. _% a. \9 r! T, }8 h) K
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
* D X) g6 D$ I+ T( f+ B$ Sstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
7 V' T/ I( E/ X( g7 Y9 Mstarted building.' b' N Q8 v. O& J) G5 ^/ t3 [
Things you need to get started:$ [7 ]/ C+ G6 T N
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
$ L& D+ _+ N$ G+ ?7 Z6 L2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
+ Z/ ?2 |* p6 ^! }3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
7 S/ _' V: }$ a7 D/ n% D4 r2 \1 E4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)8 S7 a- x' Q1 U# g
This guide describes from start to finish, how to get started in affiliate marketing by running traffic" K# c, c9 p$ R/ V- `) Z8 d4 @4 ^
with PPV.
6 Z3 X3 K5 b5 b+ u9 s3 t6 K3 R4 |2 OBasic Getting Started Definitions% O7 t8 B5 y0 n, f
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
7 V" i& e4 T/ J, M) E& Xaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main4 V6 r# x# e$ _6 ~2 J4 H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2! \5 I+ F( t# \8 l! a" u: c/ w
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
+ J* I b E- xCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
" @9 y9 V& {- Y' x# ~receives a commission on that product. An example would be the Amazon.com Associates program,
! R! o# w2 Z0 `: c' Z7 L& R! \Comission Junction or Clickbank.
+ _- I ?6 f% S- T0 s4 ~Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes; s) n( C, u% o: m4 B
an action like filling out a form, submitting their email address, signing up for a service or sometimes' x% T/ Y( b! c+ w- h
buying a product. An example would be Ads4Dough or Neverblue.. [+ p# r6 `2 e* U" w8 N6 i; y S
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's& G0 S- L0 D0 h
account, getting the affiliate approved for offers, bumping payouts and just about everything else. f: Z+ t: K* l; c9 q( ~( W. }
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
% O/ p0 T' {6 c4 F) |: r9 u3 bright from the start can really help you.
% }8 T% {# R0 Z5 GPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served# o7 y( J6 `7 e0 @7 n0 ?9 I
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per7 p. z' H3 S L" R" E) O
view, starting anywhere from .01 or .015.
1 ]3 ~- C0 J: \' U( v% ]In order to use this type of internet traffic, the affiliate can sign up with a number of different
4 D0 M& ^: j6 Z4 X& O/ @3 z) mcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
& \) z. d! P7 y0 R% J/ _MediaTraffic, and AdOn Network.
: [( |% L: S2 Y4 J" l- DDon't popups get blocked by pop blocker software?5 T5 q" ?" Q' y4 B- I) C$ u J
No. Popups are served in a new browser window as if the visitor had opened the new window7 Q4 m* {: b" f: p0 I6 d. ~; R
themselves.2 p: u' @! P* g. R) G* v
How many popups get served to the visitor?
, C9 Q/ {) P' V) g9 O4 dThe number of popups served varies depending on the PPV network. Some pop more frequently6 o$ t& n: n- Y( W; p
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
4 A) W' F/ F+ p( Mserving this kind of advertising, so they have to toe the line between keeping their software
/ G6 K* Y$ w. J1 Fdownloaded and still making a profit.
' B1 G$ h# C/ Z9 u8 [) Y$ a3 A0 Z8 OIsn't this type of software bad? Why would anyone keep it on their computer?
+ `" _: ]/ a$ ?) mNo, this type of software doesn't harm the user's computer.
6 F$ ^) Q. A1 f: w+ u& [7 _Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,2 I* l, r2 s. o$ ^2 _
toolbars or videos to place the software on their computer. The visitor keeps the software in place so* h" G) {5 r: ] |7 c
that they can continue to have access to the incentive.
5 g4 o5 A7 _' F# o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
: `, E9 J) L; rHow to Get Accepted into a CPA Network
3 i2 T" e. A6 ~; [In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place a; b7 }" D( `
to start looking for networks is Offervault which lists offers and lets you compare payouts across
+ o9 D7 d* U" x1 |; odifferent networks.2 G7 F k) w0 T7 C, S& t
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)- F) n/ D9 s, a9 F; j9 B t
application and be as specific as possible about your promotion methods. Usually some time after& P! {. F' ]+ c% x$ V" P
receiving your application, the company will call to interview you. The phone interview is a critical
2 a; y5 }" {2 w, L8 Fpart of the application process, and most networks will deny your application outright if they can't get3 ]) l6 R; R6 H# w3 `" P
you on the phone.
$ t) ?( X" b: A) I- n ZOften, the person who does your phone interview will actually become your affiliate manager after2 ?- R5 I- d* L4 ?" h' n' C5 Z+ J
you get accepted, so it's a good time to put your best food forward.
2 a$ P" F2 a; k4 {4 C3 qYou might not relish at the idea of someone grilling you about your internet marketing methods over
$ K! D7 {4 t* G# @the phone, but trust me, this part is critical. Have answers in mind for the questions:
% g: _! Z1 p) j; Q8 \" s, i% B% NWhat methods do you use to market offers?5 K7 z6 D! y& p; K# T
Do you already have a website you will be using?* W3 W% X. E! [8 f$ o2 l
How much is your advertising budget?
2 O$ W- f2 k9 l" d- RWhat other networks are you a member of?
6 {; m! H* C3 ^! J9 I, P- x+ j/ m8 tWho are your affiliate managers at these networks?; n' F* K. T5 o4 a5 E K
Do you use social media (Facebook, twitter, etc.) to market offers?
; ?: _" S( u7 b GHow much traffic can you drive?- }; o. M5 B; A( s; ]/ b# K: _0 t+ t& {
Do you have a personal recommendation from anyone who is already a member?7 }% ]2 o$ E: L8 x$ k, f+ n
Once you provide satisfactory answers to these questions, the network will approve or deny your/ M6 r/ B* F, _4 M( d0 H
application. If you get denied, just keep applying or call someone on the phone and try again. Be
2 x, `9 ?2 w: o" n4 U4 p; \persistent. Also, getting a personal recommendation from someone who is already an active affiliate7 z2 X4 P* z+ Q( ^6 L5 h9 j/ h0 a
for the network can be helpful.3 b, J( s) g. @6 K+ c& t. F0 w
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
+ [, x0 C; @ R. W+ M. aSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network- ?* e1 M4 F3 v
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know. z) k1 G7 v4 n- I* N9 G+ D
people can open a lot of doors as far as networks are concerned.4 |7 G# y: _- \6 Z8 q: c( r D$ z2 q
After You Join a CPA Network
+ a# g* Y" @' h1 W; hOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
7 z. O) Z; l3 l' pand make an attempt to get to know them a little bit.& c6 X' @1 B/ Z& `! w* O4 ]
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their) H+ x5 U9 K+ ?
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
- ~6 o' m6 I c2 M/ h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4 w; r7 ?1 b% l3 V. c/ ~
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout0 N; O9 c0 Z- O! G& q2 Q& T5 [
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
. O$ C; G9 [# X% lemail.7 |& P$ [# E5 x+ b* E
For more helpful info about dealing with affiliate managers, check out:% y w9 c& @" H5 l* i( p
http://ppvplaybook.com/blog/musi ... -affiliate-manager/: q3 [* v" V8 T" L! ?
http://www.mrgreen.am/affiliate- ... iate-managers-want/
& q4 k- L" i4 e$ ?# h' y' F! ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5# `0 |& c, z& o! u( e, ?2 N
Set Up Web Hosting
- ~2 D& `5 ^# v# mGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
) V: j# W) Y3 {% R' R4 e; Eabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
* @! H! P) ^2 q; o1 r1 J& \, T$ ihost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with( c) n3 p# j. C$ M4 j- e, C
whoever else is on the same server as you.+ D4 G! L" G0 B! ^: O
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
( J3 h' ]# H# t6 n# s* C8 Venough that the visitor can't close the window before your pop up is even shown. You have about 3. X, I2 F9 H; Y5 l: l' s
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
' x7 @* K, D% A `% e' BTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
! q" E5 f8 H+ V2 K3 Xhouse full of roommates (hosting customers).) A. U( G" X; G) F
In shared hosting, this is like having roommates where everyone has no specific designated area inside5 l( g- J& m0 ]
the fridge where they are supposed to put their food. Everyone just jams their food in however it will* O% g3 R- `& V
fit.
( U$ M% d w* T# L! j1 _3 a7 L& aSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
$ ]+ Q6 b+ V. O1 fthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
5 H; }3 d; W7 V. [8 v) ztheir food. Everyone else's food in the house has less space to take advantage of.$ j2 ^4 r5 S) r1 V
If you have less server resources to take advantage of, your ability to serve popups will slow down. For2 r) u6 q- h- z% b3 O
any type of hosting this is a bad thing, and especially while running PPV traffic./ ]( H1 T) y# ~8 F$ I
In the case of a virtual private server (VPS), everyone in the house has their own designated space. F* I, t! r# m2 A+ K+ @5 d
inside the fridge to put their food, and other roommates can't come into that space. The server is
- k% R* V1 x" v- F. s" K& g4 rpartitioned, so that each customer can only use a specific amount of resources at any given time. a# H1 l7 B- H7 H8 W
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
+ B/ }$ I5 ^' X& @; z0 \+ sbelong to you and no one else can use up those resources. This makes it possible to serve much more! y" K2 |+ G* I0 g0 R" l
traffic, faster.% T( f- b# [! Z8 T3 M
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server." E: Z- C6 b$ J/ ]
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
) Y+ [8 T' _, C# c- ]here:
6 Z# ^* N, e0 H. U9 r$ p) B, I0 @( shttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-- a, [. d- a" U |! k
VPS&highlight=hosting
) n1 o k! L$ |& P9 S0 B8 wDedicated-Hosting-vs Shared-Hosting
) t7 y! ]6 W6 L, v* Dhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
$ T4 o: E; g% A7 ^4 n: LHosting...Your-thoughts& \2 |8 ^' R# z2 R, r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 67 |; }* s- E" z& k* o' X2 i9 d
Hosting Providers for PPV
3 t& a" F( ^1 q+ B* tBeyond Hosting/ ^. n- Q# e$ C$ K, P
http://beyondhosting.net/
/ j( H& f4 [0 |, TWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment2 N3 I; B- V& i) S
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when7 K ^; y6 g7 q
direct linking with PPV. Also, these guys provide great support.% a2 l4 v, P- v
Prosper202 Optimized Hosting
% L6 U) M+ f+ khttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/# _( Y( H( C6 s2 R9 o2 B
CPVLab Optimized Hosting1 C: s V! k/ ~4 @! A
http://beyondhosting.net/CPVLab-Hosting/
6 {' k4 R9 |( `& X' \, _Domain Names for PPV! A7 h6 ?& F. {/ z5 W
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is% m1 K8 {: n0 r
where you're going to host your tracking software and your landing pages if you decide to make them.
7 I; f( y! E4 n I! LOftentimes people wonder if they should have a specific domain name or a generic one. One generic,* P3 e( \$ b7 b5 ^; L1 }% V: X
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
: z- Q) L* {) p# B8 T, I6 y.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
/ |# t- A, y6 w, P: }9 ]term or build a whole website./ P1 A3 E& y+ k D/ _( m
After you buy hosting, a domain and get those all attached to each other, the next step is to install6 \6 d# ]' S. t/ L& p/ g- p
tracking software on your domain. This is really important, because it is necessary to track your
% k) s% u- p& ]conversions down to keyword level so that you can optimize your campaigns. Without proper2 u* z/ N0 l: V }) R9 n/ Y8 [# r
tracking, it is impossible to know what is working and what isn't.. r2 p8 f5 N6 r5 W1 \7 M, u
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
& T$ e0 |( L _- s; |. pis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.5 h# l r) I4 C& n) s% r7 z
Prosper202
$ h& u7 a1 A, e2 g2 Qhttp://prosper.tracking202.com/apps/
; q# v8 S2 b2 p, s" {2 dCPV Lab
2 u* U3 A" R5 z+ E8 Vhttp://cpvlab.com/
" K3 u, p$ g& vCPVLab Help Videos; ~ A2 W9 y- W( P
http://ppvlab.com/oweiw/oiurw/vdm.htm- D+ U1 ~9 D" e+ t2 A- ~
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
" v9 V$ @* G4 r; W: r mindustry standard.& [- T- {- D3 y7 \" z" O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 75 ]& r& t$ @# e: E, e: z
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from, u% K) ? X- |6 B* g
good support if you have problems with your installation.
& N4 H0 c5 y6 _+ m# h, DTracking 202$ B/ c) L' d" f7 J2 a- h; f# D
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your5 o4 s" W5 s6 o+ c2 t7 m& |
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user2 T% ]0 C8 [2 |" i `5 Q7 J* W) ^
area." V% U( a) Y4 _
If you choose this option, keep in mind that your tracking software, one of the most important parts of9 |7 ^- e! i. Z$ I
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
, T6 y5 i' M0 M s# e: Hinterface, and their hosting.
- V1 I0 M3 e! A* \5 TAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
$ y* p( b$ Z# |* o2 F) Cand targets which you are bidding on. Leaving this up to chance in order to save money could7 S4 m3 W; q( n0 X
potentially leave you open to huge risk if someone else caught on to what offer and keywords you4 j W6 q Z3 F. W
were using.
/ A: ~' o' P" k0 c! K, i- _- EChoose An Offer
2 G& O: G R- w7 E( ^6 D! H9 XNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.9 |3 Z4 a& Q8 t* k
Lesson on Offer Selection
8 |3 J' ]" N+ \2 @, T/ `2 h1 `http://www.ppvplaybook.com/forum ... on-Selecting-Offers
5 \) V: C/ x5 Q1 r7 M: ^) yIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.& |1 Z( G/ `9 e- r' g$ o, A
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using- c+ L# `+ K4 F7 O$ t& H
LeadImpact as the traffic source.4 p# g1 s" x' c$ ~
Now the best way to learn how to put all of this together is to just get started. For some variation in
7 P3 s1 f/ F6 z% U) i7 N8 Cthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked& Z {# r( i2 i" k& w7 u* M( ~
campaign.
! H# a7 Q+ t0 jWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first S6 F, v" P% Y
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says2 A- C3 O& M* M
that all traffic is accepted." j4 q: M/ f0 ], }
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
2 H, Y- y% K- A. H0 O* {' Y3 h* FThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
$ H0 ^/ U1 p% {: q# v0 k; q) rget creatives like banners or images specifically for the offer./ k" v0 D6 a3 s& z! i" P- Z) q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
: U' r& \, [' w% O6 e; t1 aBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
8 U- A* p+ _; I" [/ [. Q; f: gtrack my keywords. Without doing this, it isn't possible to see what's converting.
# @# J+ W5 [ a" gIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
( h7 w2 z' H! |- c) Q# ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
# e4 I8 G d# RIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
0 [$ {' U7 I3 ^5 j( ybottom of the page:9 S( d) y. U @2 ]# B' O
Next, I have to cut and paste this pixel into my offer at Ads4Dough." u- w, j% z- n' A
Click on the offer → pixels → Add a new pixel and this comes up:: y5 ~* F: A4 h2 y2 u+ _! Z, q
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
2 ~* N1 Z* f: x+ c# kfrom your software into the box that says 'Enter URL of image to load'.
+ X' Q2 l) n) d0 L# b- MOnce you do this, it should look like this:+ J3 E$ U B# I: H& y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
0 N( @) D5 o) M5 l+ m- T4 E. QClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:1 v( Y! m6 y. u5 m7 p- X
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either6 f6 ^/ v8 s/ Q, j. y5 J7 J
Prosper or CPVLab.' D8 |; I7 v! [0 q8 P8 @
+ d1 N9 |( H# r" H7 s! h9 S |
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