|
|
PPV GUIDE [PPV新手入门][28页]
* m k$ G4 F. Y详细的请下载电子书！8 ?" x8 P( N% s0 `' f$ o
& T- t) m. g3 O7 H' |+ ?( h+ N6 t$ Q6 w) l: @
Newbie Guide5 d7 w9 Q1 n D: t
PPVPlaybook.com
4 T E' Y8 j1 h( |Tracy Shaffer+ T/ t% `4 z r* z/ |
David Ford
7 y# H: V: ?8 t1 j) W4 Q l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
8 }- c' R' B6 O VGetting Your Mind Right to Start Affiliate Marketing
9 n4 r" B: X% [' d( z: J1 K8 BThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
9 Q; w8 n, L$ q! @" gever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where. M* V% k3 c$ p- D4 X5 [& ?
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing" t# N- v* m& `0 ~. s
with any success, these claims are laughable and far from the truth.( P" J3 G, x5 v4 `9 g! B! i$ e
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash. d9 P# D+ l2 w" Q' h3 N
flow management. The main benefits are the low barrier to entry compared to other businesses, and M7 j% t& f+ H \
the ability for a marketer to be a one person shop and make an incredible amount of money with low
! a( O" C7 K" s loverhead.
3 U( x0 ^. Y# {2 x( H( uThe winners in this business are the ones with persistence when nothing works, who know there's
" V3 @: `5 B9 Nplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
3 D% |: }' S# [* x% wThe cold hard reality is this: virtually everything in the space is changeable, what worked today can( M& E5 L/ z" r: | Z" z! q
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
3 r# o! Q' B& H1 S8 \Most of these things happen suddenly and without warning, and they all contribute to the amazing
& H, J' y: @" z" j- ^. {4 ulearning experience available to anyone with a few hundred bucks and the ability to open an
, @, E- \; I2 p* `advertising account.
7 l3 k; D! V" [! O+ u" w+ [7 PYour competitors are willing to work at this around the clock. This isn't a push button, instant business. o8 V2 n* g" k1 E. }8 ~
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
4 @) Q; |3 T L% I* |7 pmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
& O( b* U& Z- f/ Q$ vtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
3 D3 Q$ _4 S7 q: wWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you; _- r( v/ k7 d% i* g+ z7 h+ I
started building PPV campaigns right away from start to finish. With that said, time to jump in and get. Q% s Q5 {6 Q8 c( R1 |" Z) \
started building.9 F5 ^8 p; u2 N b3 _5 J" Y0 @6 x
Things you need to get started:
d7 u" t8 B( c+ E1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
7 Q2 x8 }. w7 z. C2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)% E7 E6 J* ?7 U2 z% l4 p9 p
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)1 G! o! M; l/ k. i) \0 t* ]. D
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)5 i% B1 \/ ~: A. Q
This guide describes from start to finish, how to get started in affiliate marketing by running traffic) J* }) v; v" i* n% D
with PPV.
# x5 p7 F$ T9 H& ~/ PBasic Getting Started Definitions
/ r" A! c( {- `- Z. a6 w4 q) xAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
- C4 w" B; L3 D, B: G$ V, qaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main4 X1 {' \9 ~& X# ], j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2& [! \* D: T- p0 A! f ~
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
' t8 W* j" o$ V( B. ~6 {) XCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
3 y6 ^8 f2 R: q, U& x( E5 V0 lreceives a commission on that product. An example would be the Amazon.com Associates program,% h, u# Y$ e3 `
Comission Junction or Clickbank.& N' C* A; N J9 F3 x' \2 i0 z
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes% e( ^* n& Z8 ~0 i
an action like filling out a form, submitting their email address, signing up for a service or sometimes; d* X6 L3 B# u7 g- K3 V8 [+ r. _
buying a product. An example would be Ads4Dough or Neverblue.
8 y3 \: b' @9 T5 _+ V8 g) FAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's2 Y9 L K5 d7 [1 [5 T, l+ o( W
account, getting the affiliate approved for offers, bumping payouts and just about everything else
8 B6 R0 J4 \. V5 P3 l# _related to an affiliate's account at the network. Having a good relationship with your affiliate manager J! ^, D4 Z) a$ r# c0 r! K8 ^+ N
right from the start can really help you.. ~4 q' l7 ^- Q; G
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served$ v6 n9 c# h, R6 K8 Z- }+ m
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per" N, ?: ]# k+ v( F; g. t
view, starting anywhere from .01 or .015.8 ], v2 a$ ~/ K' S
In order to use this type of internet traffic, the affiliate can sign up with a number of different
4 w3 P" e7 g8 T6 T7 O0 u& C1 }companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,& _; U* J8 e( P
MediaTraffic, and AdOn Network.
' w3 b% G$ X/ h" m' M& TDon't popups get blocked by pop blocker software?
) F" B9 I% f$ T0 F( LNo. Popups are served in a new browser window as if the visitor had opened the new window9 Y- `/ Q* L ?& e* F& R0 |) k
themselves.
8 \0 h, n1 ~! x% Y. l* U, J4 GHow many popups get served to the visitor?5 \' i5 {- Q$ ~; Q( S7 W* k5 E2 J
The number of popups served varies depending on the PPV network. Some pop more frequently/ E! c. G4 {" q' j7 ]0 `) @0 r# T
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by4 }! \6 q' V% P
serving this kind of advertising, so they have to toe the line between keeping their software
. w) E$ ^3 \. S: ^: X$ B9 Ldownloaded and still making a profit.
8 r% X+ [6 T/ R# SIsn't this type of software bad? Why would anyone keep it on their computer?' {5 i& y q- v2 W( W
No, this type of software doesn't harm the user's computer.7 q) ~6 a+ I. ^* g7 R+ w# t5 {6 j
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,0 f$ w @- {) n- Y: R. D
toolbars or videos to place the software on their computer. The visitor keeps the software in place so" D* M: e# O6 `: O8 Y
that they can continue to have access to the incentive., h( n# ~1 Y$ s* N0 H0 h& H! @/ C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
& D1 k, {" m3 _- B7 x7 h; aHow to Get Accepted into a CPA Network3 }& u j5 N8 w* R5 R" j+ R1 g$ Z0 W
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
% k$ e5 M2 m! h. m/ \$ J8 |to start looking for networks is Offervault which lists offers and lets you compare payouts across
6 @% d! x5 L: qdifferent networks.% H! G1 K4 ]8 q% [
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
' J1 n g6 }4 x' c6 Happlication and be as specific as possible about your promotion methods. Usually some time after
% G( R& `( v! F8 E1 h1 w9 a; h" \receiving your application, the company will call to interview you. The phone interview is a critical
2 Y3 }% L# w) @8 e9 u' w: }part of the application process, and most networks will deny your application outright if they can't get) G: B1 T; Y! t8 {9 O
you on the phone.
: X' @2 j% {5 c3 N5 W$ K- \; \Often, the person who does your phone interview will actually become your affiliate manager after
$ x$ Y4 a: i! {; fyou get accepted, so it's a good time to put your best food forward.; J1 N/ ]- `0 e' Q* N$ O& p! E
You might not relish at the idea of someone grilling you about your internet marketing methods over
$ z# a/ @* }$ c- W. e( Hthe phone, but trust me, this part is critical. Have answers in mind for the questions:
8 t2 [1 s! X, I! G A. m) d6 b8 ZWhat methods do you use to market offers?
8 S8 P0 j, q% C* u0 v* I, X7 A" NDo you already have a website you will be using?' d( q: W' U- ]+ e' z) m3 P
How much is your advertising budget?4 i5 D& k/ p' D. {. K
What other networks are you a member of?
6 ]0 x5 f' |! @' E1 M& uWho are your affiliate managers at these networks?
" G- F: m( E6 H5 H7 tDo you use social media (Facebook, twitter, etc.) to market offers?
3 ` h$ q+ V S6 O7 n+ v! dHow much traffic can you drive?- A( _! Y' [; C3 I
Do you have a personal recommendation from anyone who is already a member?% ~1 K& |2 N/ `0 T% Z( e
Once you provide satisfactory answers to these questions, the network will approve or deny your2 B) V& D8 x W- Q
application. If you get denied, just keep applying or call someone on the phone and try again. Be
! ~' W) J: V* U* {" O+ h2 M n' Dpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
y* n' ?0 y$ B7 w7 dfor the network can be helpful.& J+ _# c9 ~4 [$ _
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate: F) e# S4 Q- u+ k6 z* a# T- d
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network o2 P- `7 p) A9 g1 K8 I
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
& @6 N% E0 e, u+ opeople can open a lot of doors as far as networks are concerned." Q9 X4 f8 g9 w
After You Join a CPA Network0 S5 {4 U1 I2 m3 w/ S \" f
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager9 Q k& V0 E/ ?
and make an attempt to get to know them a little bit.
/ u' V( d/ S; cFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
: {- S6 M6 z G, E) A4 `weight in gold. Start feeling them out from the start and try to get to know them. Once you get- o- d+ ?$ ^( U( f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
1 s- v6 }1 K7 c! J; y4 `larger, they can really help you with your marketing efforts, scaling campaigns and getting payout% I5 g; k3 |/ F3 j
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus1 j) |3 U+ g" D6 u: m
email.. m/ g9 w1 _# r2 q8 C+ `' [
For more helpful info about dealing with affiliate managers, check out:( Z1 q8 z( ~# v( S" P9 g
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
) i" i: l1 p" t( `* Ahttp://www.mrgreen.am/affiliate- ... iate-managers-want/2 B% i/ z/ b- n* U* U8 k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5% }% w) U( q: w/ g
Set Up Web Hosting0 Q8 q& o2 a/ Z
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
2 e. s# f# M- R. e4 Uabout internet hosting. In general, you get what you pay for with hosting. When you use a shared; d+ y) K6 X# x* `; ~
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
8 B3 ?8 k3 O8 Q; ]6 t1 j, nwhoever else is on the same server as you.1 ?* E0 ^, e, I. l! v# }! l7 `2 ~
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
" Z/ o& G; h% f8 Xenough that the visitor can't close the window before your pop up is even shown. You have about 3
' ?5 f. _; n4 `2 G, zseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
! i2 l5 C$ n, q" qTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a& r H5 m2 D: v, Y
house full of roommates (hosting customers).% c4 g1 @: D/ ^4 `2 t
In shared hosting, this is like having roommates where everyone has no specific designated area inside
9 a. X" q i2 Zthe fridge where they are supposed to put their food. Everyone just jams their food in however it will5 Y, E. R' D {2 e% h7 D
fit.9 \. k5 M6 O5 A* b
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than: r# C( `. \) {: V+ l
the rest of the roommates, by virtue of simply needing more space and resources to accommodate! X3 k- n0 m* _- K$ B5 l5 F' D( O
their food. Everyone else's food in the house has less space to take advantage of./ _. b- m# K/ X1 K0 d( |4 y
If you have less server resources to take advantage of, your ability to serve popups will slow down. For2 N% J$ ], E) v( W6 N6 q
any type of hosting this is a bad thing, and especially while running PPV traffic. P1 T) D2 _) m- R' V9 S
In the case of a virtual private server (VPS), everyone in the house has their own designated space
9 b9 x3 A; O: W, ]% }inside the fridge to put their food, and other roommates can't come into that space. The server is1 c4 y* A) f7 ?! y$ @$ x
partitioned, so that each customer can only use a specific amount of resources at any given time.
7 ^' n( b9 X( w p! K+ ~A dedicated server would be like having the whole fridge to yourself. All of the server's resources
) M, k/ X$ ^+ j8 ^belong to you and no one else can use up those resources. This makes it possible to serve much more- n$ ^! O" r" b5 |5 o2 g( E' R0 f7 w
traffic, faster.9 P7 E: q6 G. N! n' b7 C
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.8 q i& r4 U9 |& k* v! [
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
7 R$ O1 C( C- {7 nhere:
9 a2 a3 \: _% c3 r- g9 ehttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
% w, N/ E- U; @/ LVPS&highlight=hosting
6 k/ N" B+ M, XDedicated-Hosting-vs Shared-Hosting
% Z$ x' J- E% Y/ P( n+ m# Phttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-" d0 c1 p J0 P1 l7 E
Hosting...Your-thoughts
9 Q& r4 U' \6 y" {, J2 n$ z# p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
6 Z; |! o- c5 m% ~2 wHosting Providers for PPV
0 y/ f# G5 P s+ S6 RBeyond Hosting+ b. f1 Y q) X2 |$ D
http://beyondhosting.net/
' S/ s# d, U* LWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment' W4 B$ Z& Y% x2 W8 g) a# h/ _
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when! W. Z8 k) J/ R+ h* B2 C
direct linking with PPV. Also, these guys provide great support.5 x2 U; o! ]5 v; Y
Prosper202 Optimized Hosting
6 Z5 P6 Q! r7 s" m+ \http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
4 ]; v9 H3 J+ @+ {, f+ ECPVLab Optimized Hosting6 ^6 u: X# L4 `
http://beyondhosting.net/CPVLab-Hosting/8 r7 T" U% Y% D5 N. }( A4 S W) |
Domain Names for PPV
) F/ c8 Y( h8 G0 w5 U/ N1 ?Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is- y' _* N) j& X7 e
where you're going to host your tracking software and your landing pages if you decide to make them.4 L/ F4 V4 r7 j- A
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,' j: B' w& U/ F9 l1 L" j
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
H, _# v, X% v$ t.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
" Y- v9 @. d0 k5 q \. n. A5 ^term or build a whole website.* @; T: J8 g/ U: o: A7 P+ K
After you buy hosting, a domain and get those all attached to each other, the next step is to install/ c% Q8 ^1 ^$ e4 i5 {- G1 F5 N
tracking software on your domain. This is really important, because it is necessary to track your8 \3 D, ?$ p/ l& F* p2 Z
conversions down to keyword level so that you can optimize your campaigns. Without proper
/ E# k, E' k6 H) i6 D v7 Htracking, it is impossible to know what is working and what isn't.
1 y3 Z% `$ b# q7 s- `To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software# U& j0 _/ G" C2 v5 J* z
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.5 R( a) X' n8 c7 Y; K3 @& z* e
Prosper2024 `7 [; E. T0 w! X! y% R: A0 D, T
http://prosper.tracking202.com/apps/ X4 T3 a) }- ]: T4 z+ V
CPV Lab& O+ C) I* O" s- t& e V ~
http://cpvlab.com/
" t' ~3 b- ]6 ]2 ^7 `: aCPVLab Help Videos2 H0 U8 S1 o m6 |0 _
http://ppvlab.com/oweiw/oiurw/vdm.htm
$ G- I" E6 H2 _9 |As far as which tracking software to choose, Prosper202 is open source, free and pretty much an9 T8 S7 l- d9 X* K- i/ e
industry standard.
3 b# K# T: N. w7 w( U& {9 h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7" E2 J8 R3 j) W5 o( t; d' m
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
: z- J; r. ^& Xgood support if you have problems with your installation.
$ g5 {& z3 y" j3 ], ITracking 202* B* R. S D: K" [( Z
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your5 r- j( b- V5 ]8 |5 A/ g
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
' g1 Z( B2 I! Z9 _1 Zarea.( P4 m5 I/ Y; q, F; D. N
If you choose this option, keep in mind that your tracking software, one of the most important parts of
/ O% [4 S# C2 ]: y# byour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2028 D2 T" n" _4 Q$ L( m
interface, and their hosting.: s/ b/ U. q. [1 x( V3 |
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords0 X/ W2 e! X; \
and targets which you are bidding on. Leaving this up to chance in order to save money could
1 @1 z( J8 F: v8 ~potentially leave you open to huge risk if someone else caught on to what offer and keywords you
+ ~: l) g/ E8 a+ u0 I4 x" D3 Ywere using.( a5 i. S' {) U+ b% X5 N2 {
Choose An Offer
* Z' r8 ?: S5 v6 SNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to./ U) S/ I3 T0 S
Lesson on Offer Selection
- s, [( }, i3 L& u0 Whttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
" C7 m# v3 e: C7 J% c% @In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
- r; ~) K6 S3 H' B% K: rTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using9 N4 }0 L, \% T
LeadImpact as the traffic source.
& w K( J- U; A* u- E: LNow the best way to learn how to put all of this together is to just get started. For some variation in
' ?2 Z. K7 R# o0 uthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
8 U5 u$ N: c1 W0 f! `- Fcampaign.7 q1 F7 m% `: {+ R- `: h2 M% a) @4 J4 X
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
; h4 [/ `: r' v, g( Gpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
, N5 G* ~. Y, n* @1 ~" sthat all traffic is accepted.5 ^1 i$ T5 K: T7 |0 p
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
9 Q0 |' J' o4 V; u. d8 }5 ^This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
9 D4 ^; |! @9 w6 bget creatives like banners or images specifically for the offer.
! B) a$ r9 J0 S0 e5 b$ E5 T0 E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
/ V& A4 J( K5 ^4 b, y$ pBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
0 w. Z& e; t7 P9 vtrack my keywords. Without doing this, it isn't possible to see what's converting., a7 {1 ] c3 b, y6 S& L0 p
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
/ D5 _' [' f2 n+ b$ u! l' d: x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
; i' N- q' ^( K/ {/ f8 o% aIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the7 q/ q- L: N! }, q% L6 a9 v. l
bottom of the page:3 ^4 u" R% F9 d
Next, I have to cut and paste this pixel into my offer at Ads4Dough.$ C4 w* |7 x! u& z) e
Click on the offer → pixels → Add a new pixel and this comes up:# G0 S5 U/ i9 b
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL" W# ?! \/ Y# r" h, I0 r
from your software into the box that says 'Enter URL of image to load'.- ?% p6 V- d( o0 L6 e" N: x4 ~6 d
Once you do this, it should look like this:
, X; Z1 {0 l" D) b O6 B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10) t7 K6 v3 X# Y; I0 T( h
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:) V0 n4 o3 l) c. ?4 Z
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either# R; ?. q6 a8 ^9 n" _
Prosper or CPVLab.* T; M- O7 \. u
% y6 ?* z9 { v: _* e, W
|
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
