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PPV GUIDE [PPV新手入门][28页]$ o$ j) m6 Y# `
详细的请下载电子书！
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Newbie Guide
( R3 @0 l7 I# [+ d9 vPPVPlaybook.com% A* t& T* a& U u; r' |- d8 M% v
Tracy Shaffer
) w& M M Y7 C* u% HDavid Ford4 Z) A) i' I" t; P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
6 h- P& V5 G8 V" G* W2 |Getting Your Mind Right to Start Affiliate Marketing
y' {# ~9 j JThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an9 z& J7 b( x0 ~
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
$ @1 M3 ^8 o I; E. _" j$ B# Qyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
. Z1 M' h: L9 ~) m& y" pwith any success, these claims are laughable and far from the truth., A# W" m8 r0 C$ n3 R
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash' x* E) @* K4 O% Q' s
flow management. The main benefits are the low barrier to entry compared to other businesses, and
6 H0 X+ T' D5 `5 ?* z- dthe ability for a marketer to be a one person shop and make an incredible amount of money with low
# i6 ^1 V! h2 ?# I3 L& N# ~overhead.
# X' S8 L; h8 @1 F" r0 OThe winners in this business are the ones with persistence when nothing works, who know there's$ n2 r6 V/ a1 M# [
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
1 h& |; f" }# ]7 j3 W4 U( z5 ? HThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
' t% L$ `9 x: Y% y" |( q# L' Qstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.6 i6 e+ d* P3 ?9 W2 c& J* f
Most of these things happen suddenly and without warning, and they all contribute to the amazing( u+ z X' `; A- z t# e& l$ s
learning experience available to anyone with a few hundred bucks and the ability to open an
k! m- u# z6 |! h- N$ A! c" s* Tadvertising account.6 d5 ~$ s! n% h5 d$ [
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
* U! d( C) f# k% ^( T+ Y& |where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet5 o. P# q6 Z* `7 W( t
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,# A0 f; t- d4 I6 t3 e* x& [
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.5 c6 q% U6 c# Q
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you z C: L: \$ p0 _+ Y3 {
started building PPV campaigns right away from start to finish. With that said, time to jump in and get$ `: o0 v' n) g2 v/ D
started building.) u0 P; v. J5 R9 r) V# {
Things you need to get started:& J* j5 j! @ S: J$ t: a# U
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
5 O# D4 Z% K0 h$ f! p2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
7 _4 u0 z6 ^$ E' t+ V3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)3 C8 a! B: V# \: a7 y6 ?1 A% k' L
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab): G3 q3 B) e3 C
This guide describes from start to finish, how to get started in affiliate marketing by running traffic& o: M0 y G, y6 w
with PPV.! m$ e) i2 |' A3 [4 |
Basic Getting Started Definitions
* y2 D. ]# L) S4 X7 k: VAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more k0 A2 @( E/ l; r7 [
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main; h2 y0 l8 { ~ m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
% w& I G9 y% a5 k! G3 ftypes off affiliate networks are cost per sale (CPS) and cost per action (CPA)." G. Y k: G: H# t6 {2 i
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate- }' l+ G$ b! {6 _7 g
receives a commission on that product. An example would be the Amazon.com Associates program,
& @' j, }, a; ]8 Q- ^# KComission Junction or Clickbank.$ k9 A9 W' Y% x7 V% I1 u
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes5 L( D4 O/ o r r6 p
an action like filling out a form, submitting their email address, signing up for a service or sometimes
6 N: p, W# L/ A* V" \buying a product. An example would be Ads4Dough or Neverblue.) F2 }3 i6 f9 P2 x$ ~
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
2 \; \+ c/ w' ^0 u) L& `account, getting the affiliate approved for offers, bumping payouts and just about everything else3 ` A/ O4 {* h) e3 a4 O9 N) ~
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
t4 M; X, k4 Z8 Z) G0 Xright from the start can really help you.
* t: U6 s" v! x' sPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served" |$ z' J0 ]5 Z8 V5 i& `
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per! c. } C! h. r) }
view, starting anywhere from .01 or .015.4 w6 i+ P3 y" ]% J$ p4 s% u
In order to use this type of internet traffic, the affiliate can sign up with a number of different
/ E& }# z) w: }/ F6 S2 ncompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
. N6 F- S6 z* z8 ~& a0 tMediaTraffic, and AdOn Network.
5 g8 r: f9 w* e# _* I; x6 ^: \Don't popups get blocked by pop blocker software?# X: g9 G' j" J |" P, s
No. Popups are served in a new browser window as if the visitor had opened the new window
, N% q( P1 g* X) {8 nthemselves.
5 u( g& ~6 b% `" y9 s7 i7 jHow many popups get served to the visitor?
1 S# l& L8 `) S, CThe number of popups served varies depending on the PPV network. Some pop more frequently
1 G K2 ]$ E1 v1 a" N+ d(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
$ J% ^% b1 K) B0 o3 F! k) P! yserving this kind of advertising, so they have to toe the line between keeping their software
" ~3 q: i, e; Y1 ^/ O8 ]downloaded and still making a profit.. u$ h" ]% O5 @. V4 g+ L( A
Isn't this type of software bad? Why would anyone keep it on their computer?
5 ~% b9 w1 j6 G3 H2 gNo, this type of software doesn't harm the user's computer.' @8 N( Z% _* A, c9 F2 x; d
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
) L/ N- k2 t/ O% R! _ Htoolbars or videos to place the software on their computer. The visitor keeps the software in place so+ b) N0 G% @* H7 _" `2 p: B% t
that they can continue to have access to the incentive.5 x7 x# H! q0 [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
5 t3 }3 i5 m: O( a: e' pHow to Get Accepted into a CPA Network
6 E6 a9 P1 P7 L8 U1 M( wIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
/ W. H. l8 s, jto start looking for networks is Offervault which lists offers and lets you compare payouts across
6 o( y7 t. S+ I* c! h6 c6 G3 v3 _5 rdifferent networks.
$ m& ^' [" G6 x( n0 COnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
" m" G( ?5 c4 y) }( L5 Lapplication and be as specific as possible about your promotion methods. Usually some time after1 H: j B5 }6 `) v2 R" U
receiving your application, the company will call to interview you. The phone interview is a critical- e9 t2 j2 S* f3 }. y+ m
part of the application process, and most networks will deny your application outright if they can't get
: b; H+ n C$ d3 X$ U( F" `2 Vyou on the phone.# W% v* ]( v0 X, H/ ]
Often, the person who does your phone interview will actually become your affiliate manager after
3 w& I8 t% X2 b, G; }you get accepted, so it's a good time to put your best food forward.; f0 x% z" R# J- E
You might not relish at the idea of someone grilling you about your internet marketing methods over/ _5 B3 a; f' A1 c7 g
the phone, but trust me, this part is critical. Have answers in mind for the questions:2 a( w, h0 \" }/ o; f( K# m
What methods do you use to market offers?
c% B. |! M( c, [Do you already have a website you will be using?
& s" {6 L0 @7 }: V4 A: b3 P5 vHow much is your advertising budget?
! \9 b+ S5 A5 b- HWhat other networks are you a member of?3 x2 m6 q2 ^$ v( E2 Q0 N; J
Who are your affiliate managers at these networks?
* N8 h" h: Y$ I, XDo you use social media (Facebook, twitter, etc.) to market offers?
z. C( N# W$ y2 G. C3 i! KHow much traffic can you drive?: f/ P p) C& u+ T6 W9 {: m8 ?
Do you have a personal recommendation from anyone who is already a member?
! Z, { [. q0 n* G" N. rOnce you provide satisfactory answers to these questions, the network will approve or deny your
- W1 g0 A0 G( U6 wapplication. If you get denied, just keep applying or call someone on the phone and try again. Be" F! V" E) g9 a6 m. L
persistent. Also, getting a personal recommendation from someone who is already an active affiliate) v& a% _2 Q$ }2 i' L! V: K' F
for the network can be helpful.
% k: B* q6 M: ]5 V8 J1 FTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
( O ^* f; U& U/ C2 U3 N0 P3 sSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network/ q* U1 n- z5 v. s, \
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know0 q6 Z% W7 `/ n' Q% W/ n1 u" i: O" j
people can open a lot of doors as far as networks are concerned.
1 N. `* A5 _- K( C2 ~: _1 `# v+ \After You Join a CPA Network
8 D' v! K, x' o- LOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager; |1 w% _: a2 F; `( s7 ]
and make an attempt to get to know them a little bit.9 V; |; t/ A5 j n) S2 U# a5 ]
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
3 z8 Z, r% W# Y* vweight in gold. Start feeling them out from the start and try to get to know them. Once you get
1 n) h. _" T9 z9 e# d" z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 46 X/ y6 S0 a4 e% `
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
8 U$ T; q; q: Ubumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
% y, ~. }/ D: {$ Lemail.
5 e2 l) |- Y1 cFor more helpful info about dealing with affiliate managers, check out:, a! G( Q% w5 A1 Q
http://ppvplaybook.com/blog/musi ... -affiliate-manager/8 ~0 L2 l6 K6 s/ A: X
http://www.mrgreen.am/affiliate- ... iate-managers-want/- {* F; a& Q; e) H U) [# F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
# d, C! ]" l6 cSet Up Web Hosting
5 @: Q1 [3 S0 i! BGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said2 m/ I( a( \4 T/ ]" _, U3 F
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
4 i" l! W v+ ~host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with. j* y+ K6 o; P
whoever else is on the same server as you.
( t b3 K# e% N/ Q5 s' HSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
% ?$ p5 \; u5 D7 Eenough that the visitor can't close the window before your pop up is even shown. You have about 3) W( ]: [8 U9 V; e
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.3 T. _5 E# e: ?5 C# n
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a! N2 Y7 v- R8 M7 B
house full of roommates (hosting customers).5 T# u$ A) y" o3 t+ O% E5 P
In shared hosting, this is like having roommates where everyone has no specific designated area inside
& v/ f6 a4 Y. N! {+ ythe fridge where they are supposed to put their food. Everyone just jams their food in however it will
9 E/ h( Z# N8 {2 J1 }3 pfit.8 k9 F8 `* B% j* k' o2 A- L- T
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
9 D3 z. |5 O) G5 K2 Dthe rest of the roommates, by virtue of simply needing more space and resources to accommodate- P1 ?$ s; e) M/ w; n0 v
their food. Everyone else's food in the house has less space to take advantage of.
% r; y6 Q) ? v% D- K. h/ jIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
' c+ K) `( t9 ?. K+ v- Oany type of hosting this is a bad thing, and especially while running PPV traffic.
2 o$ h t' g( a# G' N3 m, RIn the case of a virtual private server (VPS), everyone in the house has their own designated space8 _0 X1 c$ [3 ~! u% F9 w# M
inside the fridge to put their food, and other roommates can't come into that space. The server is3 Q2 Y6 z9 j2 ?+ \. ]* t
partitioned, so that each customer can only use a specific amount of resources at any given time.
, ?. G* Y+ c8 `, R1 ]. m" _3 k6 YA dedicated server would be like having the whole fridge to yourself. All of the server's resources7 f& _! w6 y( ]; r. |
belong to you and no one else can use up those resources. This makes it possible to serve much more. M- `. o8 _8 k' S7 k
traffic, faster.
$ S9 J+ e3 ]" Y1 t4 OAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
) a; `6 {+ ^! g5 P8 uAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is2 O" K0 Z- s0 H
here:- r1 V- j/ a+ i8 E: K4 [% s: h. v; Z
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
( v# o9 y; p. j/ K& `; ^8 eVPS&highlight=hosting, K8 N6 ?1 s* ]) F+ `( W9 E
Dedicated-Hosting-vs Shared-Hosting; h8 w0 P9 z: c4 y% q9 `
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
1 O. o) E; E) l- e7 Y& x$ ~Hosting...Your-thoughts
' ?: x! |+ m7 ?/ C/ b, l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6$ ^* _. b' y# l; J
Hosting Providers for PPV
& s0 ~/ h0 j4 [* D; fBeyond Hosting
6 w% B" v# y9 n# y/ V7 I9 x/ Nhttp://beyondhosting.net/
4 W) l4 G8 F5 v9 K; ]With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment2 \: L1 A: g& G9 R; q9 Q
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when4 Z5 F! H& v/ X- O6 _, a/ ]
direct linking with PPV. Also, these guys provide great support., T2 `! y, @0 t# I! N9 I4 y" P
Prosper202 Optimized Hosting& f' o, d9 l. M* F! p
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/% R0 h6 ]" f& W; P) W% n
CPVLab Optimized Hosting" i$ }% h1 \* Y0 _
http://beyondhosting.net/CPVLab-Hosting/
3 Q0 Z( o% f( B/ n! ADomain Names for PPV
0 q5 J8 ?; b. z* @2 KOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
6 z& F; h" ?# {5 t% `where you're going to host your tracking software and your landing pages if you decide to make them.
( b: h8 x+ A& X3 EOftentimes people wonder if they should have a specific domain name or a generic one. One generic,8 V z; z1 T7 s' m9 M& @' q0 M& i- ~
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
. x! N& z$ A* c* m.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
6 _' G- D1 ?0 J% |term or build a whole website." s" X$ f& b( I+ Y" y5 q
After you buy hosting, a domain and get those all attached to each other, the next step is to install
" z' e+ k% L; x/ B8 m$ htracking software on your domain. This is really important, because it is necessary to track your7 M4 y" t) G$ b" r! Y; |. C5 H
conversions down to keyword level so that you can optimize your campaigns. Without proper" P) K- c9 Q7 R+ V; Q
tracking, it is impossible to know what is working and what isn't./ _# L4 u; ?, q7 z
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
2 P9 J) T; u& j* ]is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
( p2 I# W' P* h( s3 \6 ]1 P5 JProsper202
& _( Q4 @3 H% O3 [8 b% L* _! bhttp://prosper.tracking202.com/apps/
; @. P& a+ L, ^. { i/ h6 _CPV Lab
3 ]. u# m) U- ]. R' i9 j0 t7 F, Q& w) chttp://cpvlab.com/
9 U+ K& M2 p- |) G, {" E$ `4 WCPVLab Help Videos; o4 K! j5 x- s
http://ppvlab.com/oweiw/oiurw/vdm.htm
0 G, g: A J5 Y$ p% c9 X0 rAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
) \% O( w' ?) M! ?/ p1 ?( c7 j; l' jindustry standard.: g A" K6 Z6 Q: Q1 H7 I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 74 ]# j9 K# ~) T3 C5 w
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
l7 Q+ R7 P9 vgood support if you have problems with your installation.) v" Z6 O. R1 F x5 X7 c7 L
Tracking 2025 K4 S. N2 b- {% S. A
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
, N1 E) ^) M6 f p1 Dcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user W1 U: s( c+ b5 C
area.
' v; z- L+ W5 _; F& t$ z fIf you choose this option, keep in mind that your tracking software, one of the most important parts of
+ h& H, } m1 Y$ `8 k0 O# Pyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202 p) U6 S- b0 C$ U
interface, and their hosting.
& x5 f! N/ J. B. X& W+ p% fAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords- M) v! r+ {! D8 F* {( d' k
and targets which you are bidding on. Leaving this up to chance in order to save money could% @- B- n9 f; X) j$ {
potentially leave you open to huge risk if someone else caught on to what offer and keywords you* B+ l2 H0 ^* K: n" O$ t" q0 A' r6 z
were using.# E3 d* X. |; }! _: S
Choose An Offer1 w- { u6 C V! g( U
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
. W/ Y' S' V3 ALesson on Offer Selection2 x; d4 `, n& O
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
" T& u! Y- T8 q8 ^- PIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so./ ]4 D: i) v/ n
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using' `) J6 j) W3 F7 ~% P2 @
LeadImpact as the traffic source.$ f5 D3 |; H9 @. q" v% V) Y) w3 V
Now the best way to learn how to put all of this together is to just get started. For some variation in
1 E" I- A9 k6 n; y; s3 ` M, Bthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked7 T) ?" o0 ]6 X7 N. Q) @
campaign.! Z+ I7 {% E$ Q+ S! o: z
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
4 r/ A) ~! C5 C3 g+ b! Kpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says/ z9 h% b( t/ N& B9 m& O
that all traffic is accepted.
) J/ [2 f! j5 v1 Q8 u* z( d/ dFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits., @- r9 N' V; `( q; I. j5 G: l
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can7 }( Y9 s# w: s- d4 a- @& J$ v$ E
get creatives like banners or images specifically for the offer.2 E7 ]& s9 F8 j1 F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8, t, I) M9 j: C) B" j: y
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can1 L/ ~; g9 a7 n. E
track my keywords. Without doing this, it isn't possible to see what's converting.
: f; w9 U, Q& [' [1 dIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:3 K% u7 ?: A) ?/ w5 z* x, e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9& h$ ~& n7 Q" z! d, L
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the' n/ w* T0 e" g O
bottom of the page:( m' g- D9 i; x2 [/ c/ o: I, @
Next, I have to cut and paste this pixel into my offer at Ads4Dough.$ d# G9 k, V7 M ?- c
Click on the offer → pixels → Add a new pixel and this comes up:6 b; v d$ M% ?& P6 x9 Y
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
# @/ j- Z& K4 z) D% v* O6 ~; [$ Q' i; bfrom your software into the box that says 'Enter URL of image to load'.! t: v( \* ?! {
Once you do this, it should look like this:, L6 E" P9 v8 b8 D) b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10. x7 F+ S6 t; n) Y
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:' G% Q) V3 E; X- b" V% k$ r k# }
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
D5 i1 b z; X' T3 N' k% w/ eProsper or CPVLab.
$ l) C* R) R9 T/ X4 y2 H) F- }/ s: \
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发表于 2012-12-27 18:47:17
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