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PPV GUIDE [PPV新手入门][28页]. D& P; D4 @1 Y' O- p: j+ f7 @
详细的请下载电子书！
/ R/ X& ], O' j* I" `% o/ b0 U3 V) M# k$ Q! p3 ?
! {6 c+ {' L X" [% C3 R: W. e& mNewbie Guide1 v2 R, P n1 t, E' {& i
PPVPlaybook.com
- m q( ] A s" I8 ^: w: vTracy Shaffer
0 W' Z2 @3 A. r& G KDavid Ford- S s+ Y" e |+ D" Y+ f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1 d9 z1 z3 T) k1 M
Getting Your Mind Right to Start Affiliate Marketing
' c, S8 b. ]* X, x W( k2 b2 OThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
0 y- B0 J( m# P5 c, Uever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
. S3 G* a3 k0 J# tyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
# I3 s" q8 E( S. s3 ]with any success, these claims are laughable and far from the truth., B* q2 |/ _: L$ d4 p0 X( n
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
# A( O, n9 K8 u7 P/ [flow management. The main benefits are the low barrier to entry compared to other businesses, and( Q& F8 A+ {% y6 h* p Y
the ability for a marketer to be a one person shop and make an incredible amount of money with low( m/ m5 S! L$ c/ u
overhead.
+ z* _( m1 Z4 h: ]The winners in this business are the ones with persistence when nothing works, who know there's6 z% |- S# n1 D
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
+ _. c, W" X, }' _The cold hard reality is this: virtually everything in the space is changeable, what worked today can
/ u% Q3 U: x) s5 W+ I6 ]- Xstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.& D, ~. s! R0 E% I
Most of these things happen suddenly and without warning, and they all contribute to the amazing
0 J, q7 r7 R7 U. {! a: K4 k. zlearning experience available to anyone with a few hundred bucks and the ability to open an8 |$ A1 }' |& h7 }; f6 x, W( k9 u
advertising account.
0 U( W# r7 y) v3 b9 W' RYour competitors are willing to work at this around the clock. This isn't a push button, instant business
+ R) t7 \( X j/ m, t8 ^) iwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet f% @3 Q% [9 I- L% x6 {; K
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,' x/ p. c. q8 P2 D
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.: p! |+ B' P2 U7 ?- [0 J
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
( e& y" d7 J+ n: Tstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
) G% Q2 r F/ V7 D7 M' Rstarted building.
6 a; x" F D* i% q8 _3 yThings you need to get started:
8 @ M6 Y) v- N& n; z1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
/ M1 i5 D+ L, H* G- A9 `- u0 T9 @2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
8 p4 |4 L: Y. n+ w/ I: d3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)6 v. Y; T. B& ?6 E+ V8 \3 i
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
+ Z* |) u( ^. m, G5 a- `1 aThis guide describes from start to finish, how to get started in affiliate marketing by running traffic3 k$ j4 `! r0 b( n
with PPV.5 R. A/ ?% [* V/ h8 l! a
Basic Getting Started Definitions
7 R2 X/ {3 s# HAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
) D. T8 s; N* Z) O0 u- Caffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
1 U w' u3 V0 r$ ?* \; |1 X7 q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
# c; o& K( R2 i, _: z5 ]0 Qtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).2 H) F& ?! `6 Z6 B S% h) m
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
9 a/ y9 s, I1 L, ]receives a commission on that product. An example would be the Amazon.com Associates program,, R+ T8 p8 S, P& i8 ~( f) E
Comission Junction or Clickbank.: }/ b' B- }( M
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes8 [4 G3 [- d/ E5 N* x- Z
an action like filling out a form, submitting their email address, signing up for a service or sometimes
. L7 {$ J3 J; ~: n5 Z Qbuying a product. An example would be Ads4Dough or Neverblue.( s% s6 {) \$ U1 t4 S
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's, U3 {/ h3 f+ r2 d
account, getting the affiliate approved for offers, bumping payouts and just about everything else0 j- w5 F- P. R# x0 r
related to an affiliate's account at the network. Having a good relationship with your affiliate manager5 B7 ?2 z, Q! X2 I* s
right from the start can really help you.7 ~7 C; E+ C- a" k2 k
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served- T! d5 |; S4 a5 i/ l2 L4 k
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per- B( \, p# R8 y/ q7 J
view, starting anywhere from .01 or .015.& x0 {+ I. l0 t, a2 N) w( R3 c* }
In order to use this type of internet traffic, the affiliate can sign up with a number of different, R* p, D3 q1 w) L) g1 R* N' C
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,$ j$ E* D5 V1 K. K* I* \1 L# N) E
MediaTraffic, and AdOn Network.: Q5 e G7 i9 J
Don't popups get blocked by pop blocker software?* I6 z( ?( a L t' Q8 c
No. Popups are served in a new browser window as if the visitor had opened the new window
1 ~; z6 T! T0 E& |! Jthemselves.
: z" ` T; v6 c' GHow many popups get served to the visitor?
1 i0 ?5 K9 }: G2 M2 KThe number of popups served varies depending on the PPV network. Some pop more frequently
' _# n" r4 u/ X) a( a3 ^5 e2 Q' y' x(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
/ [; X. J- ]. o" M: Sserving this kind of advertising, so they have to toe the line between keeping their software
0 U$ }$ z! E0 q4 z9 W! Ddownloaded and still making a profit.
# S5 ]; C- ^3 \ p1 ]Isn't this type of software bad? Why would anyone keep it on their computer?9 t7 ]. f' I! Y, _
No, this type of software doesn't harm the user's computer.3 r2 |3 D* W; S+ e& O
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
" W8 m8 g: f# e( b2 y" ntoolbars or videos to place the software on their computer. The visitor keeps the software in place so$ c2 E5 y1 ?9 M7 s+ b
that they can continue to have access to the incentive.
% O/ T4 Y4 s+ w4 v" C+ t1 V. P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 38 Q1 s; h1 n7 ]
How to Get Accepted into a CPA Network+ F8 J+ w* J$ \* e8 e
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place& _! B0 a2 W: X, [, t$ p5 A
to start looking for networks is Offervault which lists offers and lets you compare payouts across. q6 c2 H- t: O* d- m
different networks.
& {) ?) {2 p6 p' [$ i( Z( mOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
: g" V& s0 F4 r0 d, l" lapplication and be as specific as possible about your promotion methods. Usually some time after; @1 @1 I5 K4 S: r4 \* K) o/ `" H
receiving your application, the company will call to interview you. The phone interview is a critical
8 Y2 D3 U" @5 q2 I9 m4 F8 lpart of the application process, and most networks will deny your application outright if they can't get
* S: \( `2 c9 ?; Y# v( b8 hyou on the phone.4 W; z8 ?0 I; y! W4 v; N
Often, the person who does your phone interview will actually become your affiliate manager after
; T- i, l- \4 d7 e0 r/ ]you get accepted, so it's a good time to put your best food forward." o/ A4 o, \! s/ C5 \1 }
You might not relish at the idea of someone grilling you about your internet marketing methods over- [1 O$ }( M( ]6 n8 J
the phone, but trust me, this part is critical. Have answers in mind for the questions:
6 C1 w' Q/ T. x4 w9 @What methods do you use to market offers?( X4 R) i. q/ |$ O# N- k8 n
Do you already have a website you will be using?$ ^/ @4 u* J R3 H; ]7 f0 T2 w0 s
How much is your advertising budget?1 s6 y) h; _- L; \7 c) r9 y
What other networks are you a member of?
/ T: j+ J& E1 L T+ {Who are your affiliate managers at these networks?2 Q3 `! H% j& e& o6 R$ U- s: z
Do you use social media (Facebook, twitter, etc.) to market offers?, R. g9 p) p4 f+ I* U3 n+ R
How much traffic can you drive?
% ]' t" Y3 g* O. S/ GDo you have a personal recommendation from anyone who is already a member?
4 m9 a% E6 q% b, Y& mOnce you provide satisfactory answers to these questions, the network will approve or deny your$ o$ _5 g; ~) D: B4 T8 n! P5 l
application. If you get denied, just keep applying or call someone on the phone and try again. Be
5 a! i& `* v) L% Wpersistent. Also, getting a personal recommendation from someone who is already an active affiliate5 H' l/ j# |4 t3 s* x( w
for the network can be helpful.1 M$ R5 t, K/ a" c z9 O9 f
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
6 V1 q' R: N0 S- M& g2 {* d) [Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
; O; {. \% x* c& c5 cowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know" A& d, i M# n& f: D' l4 M3 }
people can open a lot of doors as far as networks are concerned.
+ K% }9 y- Y' n+ LAfter You Join a CPA Network7 ?) u( Z- Z7 q& y K9 b$ p
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager9 h# l$ j- B6 t7 g: }: U
and make an attempt to get to know them a little bit.
$ {2 u- q6 K% sFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
6 E) Y% T0 w1 e& L/ e, Pweight in gold. Start feeling them out from the start and try to get to know them. Once you get& S0 c. k. r+ A2 B H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
8 R; K. o' e- `# N9 x. wlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
m- ] E/ x. T. |3 xbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
* c8 t& t( s! Nemail.
) P8 |# u, {0 _. V3 T$ T$ x5 ]For more helpful info about dealing with affiliate managers, check out:
2 T% O" E) x6 x; u5 H! Chttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
8 X- L3 _% b6 ?0 V: R1 `* Chttp://www.mrgreen.am/affiliate- ... iate-managers-want/
5 D( [" L2 Q3 y, l! F' Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 58 R) ^/ r4 Q* G# k: k6 t" f
Set Up Web Hosting
0 X' [! T0 y+ h' kGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said6 x9 J h8 g/ X" Z8 q
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
5 v/ o' |1 E9 L& x$ M( P4 Zhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with+ J+ s) C/ Z% y5 F
whoever else is on the same server as you.& X6 l. ~+ H/ r2 {7 Q" \. z! {
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
0 b: |. r- x+ V9 m# Genough that the visitor can't close the window before your pop up is even shown. You have about 38 G( ]# x: Y/ S
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
* W, ^' `/ S8 Y" [0 i2 S% TTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a, W' X5 {) F( ^/ v0 M% S( H: `. N& W
house full of roommates (hosting customers). `) c/ L |4 B5 e( p
In shared hosting, this is like having roommates where everyone has no specific designated area inside
: s9 F8 P: P; R- l8 j4 Q2 Bthe fridge where they are supposed to put their food. Everyone just jams their food in however it will6 r7 F, w9 B6 |
fit.+ _# b2 F% E5 w4 [4 f0 [
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than' q1 h6 N( S: N9 a' [2 h) W3 Z9 N5 e
the rest of the roommates, by virtue of simply needing more space and resources to accommodate, g/ _2 ^) X* t9 h. B2 ^7 v O
their food. Everyone else's food in the house has less space to take advantage of.2 Z: k# [ D$ f$ Q1 B" l
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
+ W( G. S) w! n& d- dany type of hosting this is a bad thing, and especially while running PPV traffic.
! i( x8 ^7 m; @2 u UIn the case of a virtual private server (VPS), everyone in the house has their own designated space! m4 d( h p% P
inside the fridge to put their food, and other roommates can't come into that space. The server is
( p* {- [8 ]- z1 Vpartitioned, so that each customer can only use a specific amount of resources at any given time.2 Y" ^3 O' z- L( i# D/ a1 }
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
; e& U% X3 r Q9 G0 {belong to you and no one else can use up those resources. This makes it possible to serve much more
! }8 h0 f# S& F: x" j' Utraffic, faster.: ^1 b" c0 a7 X7 y4 {
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
1 x6 h# O- r+ }8 E/ q4 [) r ^( MAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is. G; S) U; j' p7 Y
here:2 v4 z2 D( M$ _* a- i' k9 t
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-! z) \' X: x4 N' c# W E S, T
VPS&highlight=hosting0 O5 Q$ X7 V# a: k+ k9 s- e
Dedicated-Hosting-vs Shared-Hosting
) O/ I3 C5 o' \" ^! Q( ^- shttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-% I. Z$ O8 i5 ^+ n2 U! ?
Hosting...Your-thoughts0 k: f% F* s2 P0 ?& M1 q& y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6. @2 Q3 ~2 {3 w
Hosting Providers for PPV
u8 o, l9 }8 ]* ?Beyond Hosting
# u0 P' V: w5 Zhttp://beyondhosting.net/; G; L8 a* |* [8 T) B7 ]
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
+ H/ Q" b& A+ G0 [. Preceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when# u5 r( O$ N3 W4 j7 D
direct linking with PPV. Also, these guys provide great support.
# l1 {7 k/ v' q1 gProsper202 Optimized Hosting. U( H, k) Y4 p$ `( f8 s5 |. S" z
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/! H* G, G/ T: d6 B+ k3 W# i
CPVLab Optimized Hosting
& n4 @4 [- W8 [, M, W. J. hhttp://beyondhosting.net/CPVLab-Hosting/9 @5 x+ [$ g# K8 a4 M
Domain Names for PPV/ o6 {; }( ^! g% o& G
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is% O6 m7 W4 S1 {* y; Q8 U% B
where you're going to host your tracking software and your landing pages if you decide to make them.
$ t# ]7 f; p5 H$ o; |- _Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
( g: H% x/ k/ Q8 B3 obland one is fine to start with, to host both your landing pages and tracking software. The .com,( f; |- M2 z$ [" @8 C$ ~
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
# J% S2 ]; ?2 l( Y' N7 aterm or build a whole website.( N+ r* t' P1 k# {" K {
After you buy hosting, a domain and get those all attached to each other, the next step is to install
' b! p i- `, T8 Y8 a) [2 O Ptracking software on your domain. This is really important, because it is necessary to track your/ I5 [0 K) y" F
conversions down to keyword level so that you can optimize your campaigns. Without proper
6 [7 X5 D P# H7 ~tracking, it is impossible to know what is working and what isn't.. W$ h! q" I; o9 r, d
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
+ D6 ?/ e/ u- Iis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.4 p Z0 w& a ]$ i/ a
Prosper2021 @6 E: r" c2 h, x x
http://prosper.tracking202.com/apps/
# }& I4 G. q0 QCPV Lab
# Y" O3 m! a: D9 I0 j; Uhttp://cpvlab.com/
. X8 D: S9 _, v- y' K/ jCPVLab Help Videos
$ B1 q. g& H& Y" X% o6 u$ P+ whttp://ppvlab.com/oweiw/oiurw/vdm.htm! j5 s1 K1 v1 n/ f1 G9 J
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
. n* e3 r# x3 v4 m4 h5 }industry standard.3 ^2 F* i0 F; W/ `- L) `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
6 f7 l: b: s, W0 l4 OCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from: `! x/ O$ U; E2 ?
good support if you have problems with your installation.8 O2 q. _; J" E8 F
Tracking 202
3 X- o I1 T/ p0 ]4 B: }Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your( `" a* k; V$ U( {1 b* Y5 N
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user0 \" C% _0 @3 e( Q3 \( X
area.: Z% V t0 c4 _9 D( E& E& Y: s
If you choose this option, keep in mind that your tracking software, one of the most important parts of
" l% ^ P- C' ?# b8 Myour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2022 b* {- [- E/ B2 T0 C
interface, and their hosting.
, x, m# U3 Z' @" P3 X% L, w" OAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords* T) [" C: E$ N: W- G
and targets which you are bidding on. Leaving this up to chance in order to save money could
) x6 Q4 N h/ O- Spotentially leave you open to huge risk if someone else caught on to what offer and keywords you
5 k1 m; Q( c1 C6 o1 W, v: n! ?( j wwere using.
4 E2 a. f/ b* x+ nChoose An Offer
% _6 ^7 B4 L/ l2 W' @Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
. B! j$ O+ Y0 Z2 _, YLesson on Offer Selection
/ W# v/ f; F6 d( s; D* [http://www.ppvplaybook.com/forum ... on-Selecting-Offers
; m9 x. C c2 z5 q, |4 @In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
* K4 Z# q' h% A2 b( b! L2 OTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
w. F$ p8 k" U. C2 @) SLeadImpact as the traffic source.+ h! v/ \! L. i% [6 k3 z B0 _2 u9 m
Now the best way to learn how to put all of this together is to just get started. For some variation in
. B: D5 }2 \- y7 ethe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked) K2 o% X) l/ J7 Z( {; u
campaign.! F8 {0 ~4 p. D0 Q7 X! s1 u
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
3 e/ O' \9 g6 v$ H) Hpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says+ C+ k% z" [, s
that all traffic is accepted.5 _0 ?- \3 u& t; Z" Z: q0 e6 t
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
: Y* P, f1 X- _4 T) WThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can' D$ W6 @$ Z p6 l
get creatives like banners or images specifically for the offer.
7 r9 I: s% {* G% W( t3 f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8( T& L* p6 O9 o
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
" r" t1 C; M& P. dtrack my keywords. Without doing this, it isn't possible to see what's converting.3 F( p8 r- T: [% V6 J
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
. L3 K% t% I- n- b/ ]% v; _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
/ i6 E% H7 j6 t8 mIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the1 X$ U' v$ v* ]6 [4 `; `. Y1 G* X
bottom of the page:% H( k8 X# N$ [4 I S8 s8 n7 P4 m8 l0 ^
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
2 F7 j9 @) \; E4 h7 SClick on the offer → pixels → Add a new pixel and this comes up:! b: x( Z) K" B+ d4 Q0 Y
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
% {4 n4 L- c8 P0 O/ ?& S6 z" r4 Nfrom your software into the box that says 'Enter URL of image to load'.! X& v/ B4 [; u! q# s m* R
Once you do this, it should look like this:
9 c8 X! U5 x/ v! m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 103 B0 g- x2 M' ^0 f0 ~$ o9 J- e
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
1 d Z* o) }8 G( \8 ~Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either( l3 W& T/ {) \8 b
Prosper or CPVLab.7 |3 U- T8 X3 G/ t. z* f
% a X- w, `$ T8 o; _ ?" W3 i
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发表于 2012-12-27 18:47:17
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