|
|
PPV GUIDE [PPV新手入门][28页] n, F$ h3 x$ J0 D0 ^( N. k
详细的请下载电子书！
& C& O; b' j1 q; y3 [
u% r! G: q5 o% h5 u5 t2 Y
9 o. s1 T1 i) W, Z3 [Newbie Guide2 ?- f9 j; f- o( `( k0 |* I2 [
PPVPlaybook.com/ |& l2 J" ^! k! C2 L; k0 X
Tracy Shaffer- Y8 ~5 K' ]" E: _+ u- u
David Ford7 \$ L% C, G* {7 Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
1 {, F( X. X) u9 rGetting Your Mind Right to Start Affiliate Marketing& s3 b8 ]) H6 L$ H$ N4 m
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
/ l/ r$ v1 a2 n2 {% fever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
" j4 G n8 E- ^0 eyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing% [/ h5 M# G& Q4 V
with any success, these claims are laughable and far from the truth.
, Q' w: r5 ?( E9 f% }- C, bAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash( }4 J7 i- Z: h
flow management. The main benefits are the low barrier to entry compared to other businesses, and) Z$ w9 Y. T2 ]( Z# Z
the ability for a marketer to be a one person shop and make an incredible amount of money with low, a* E S- N8 [# ^ ?- x, m- p' g* t& y
overhead.' _4 B" d. b( Y
The winners in this business are the ones with persistence when nothing works, who know there's Z; f i# C4 @9 f
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
1 ^( ^) v+ m; _The cold hard reality is this: virtually everything in the space is changeable, what worked today can
1 K5 l: w* E# X8 A2 Z) c9 V3 Lstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
6 ?* l. H( e+ D) R# I% C6 CMost of these things happen suddenly and without warning, and they all contribute to the amazing* Z2 n! M1 P/ O3 D' ~
learning experience available to anyone with a few hundred bucks and the ability to open an. k7 R6 E1 k6 f: {, N$ [
advertising account.
/ _ K* G* _: q/ q* R1 J5 i* ZYour competitors are willing to work at this around the clock. This isn't a push button, instant business
" R. d+ ]( a% d, F( K$ Mwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
, q y9 B9 S3 T; L- f4 K* c3 P& _% cmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,. z `" A- M& C O, `1 ~0 ]
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence./ J, N$ I5 l! ]: @. y6 E
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
! d/ ?. w: M+ O" V/ |started building PPV campaigns right away from start to finish. With that said, time to jump in and get
0 l0 P. D- _7 l' z' U* n Ystarted building.
, X) B* Z: l3 LThings you need to get started:2 F. z. ^/ z+ {' \+ T* ^4 ^
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)5 m' l) M9 a( Y; F$ X9 l; o
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
, u; Q. ~& X" k7 {- l) ]3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
* M \4 B V4 S7 ?" Z4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
( j3 F7 Q! o w' p% vThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
4 o A: T( x8 o; V: r4 L$ I/ bwith PPV.' b# N6 Q7 v. j0 H0 T. J" B, l
Basic Getting Started Definitions- C2 f! ]: q8 O5 |9 G6 L
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more2 q$ f8 H& t& S( M) b b; U# m
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
3 Z" ?' L! A4 T! `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2* F, K7 v( _- d
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).( q2 y: b! @ ~+ q6 e2 v
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
0 ^* d* j$ Z& d$ c* |! l4 jreceives a commission on that product. An example would be the Amazon.com Associates program,7 y) s" g3 B5 J7 Y, i
Comission Junction or Clickbank.
/ f0 g( F( q+ vCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
; Y1 i* `7 Z4 x. Z- oan action like filling out a form, submitting their email address, signing up for a service or sometimes
1 N, x$ h* A1 Q! gbuying a product. An example would be Ads4Dough or Neverblue.* O, V {! m, P* S0 E% ]
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
5 @' v( r1 N( K# \account, getting the affiliate approved for offers, bumping payouts and just about everything else
, F$ W! k7 ~# [9 t2 Y( X1 xrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager5 p4 N2 C6 g# ~" V7 @4 D
right from the start can really help you.
! w$ g9 T" _. OPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
7 {3 D& X% v+ min pop-up form through downloadable software on the visitor's computer. The advertiser pays per Y' _5 K- H' K" h) g
view, starting anywhere from .01 or .015.
! Q8 m i: Q& k! nIn order to use this type of internet traffic, the affiliate can sign up with a number of different
1 _! E: N7 w7 l- fcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,' E* K6 s* R* K0 `1 u5 i
MediaTraffic, and AdOn Network./ i2 x- y' r; S$ X+ G# Q+ s
Don't popups get blocked by pop blocker software?
# _. j" O/ Z+ r) oNo. Popups are served in a new browser window as if the visitor had opened the new window4 L3 _! X o7 i% o9 F( e% F
themselves.
7 J& m) T% t% a, z4 T! E' h- OHow many popups get served to the visitor?* x. B. S# B, A( u$ l" H* x
The number of popups served varies depending on the PPV network. Some pop more frequently5 o7 E0 B6 W* v2 \3 [ e
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by5 e2 q% S9 u( ^0 ^' C0 r1 [* F
serving this kind of advertising, so they have to toe the line between keeping their software
' k4 N' X0 B7 V, m5 M+ i0 i! @# W+ ndownloaded and still making a profit.
& J9 E. r7 ?1 H& Y0 LIsn't this type of software bad? Why would anyone keep it on their computer?
" Y/ W. P3 U9 nNo, this type of software doesn't harm the user's computer.
- k) m5 n# s) @8 Y& KCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,' H; o# m, N$ x
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
( |2 g1 a' f) y m4 S' }6 hthat they can continue to have access to the incentive.1 n8 u8 f: `/ f4 x+ F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3, t, G$ z- m' y1 {" U
How to Get Accepted into a CPA Network2 D1 A/ i" h7 v. F; B
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
4 a) f; h, x: t: @& a9 Cto start looking for networks is Offervault which lists offers and lets you compare payouts across2 z2 w" u" @6 A0 @, ^' F
different networks.% c6 U/ t$ |/ b5 w+ h) I8 R6 M( {" Z
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
0 o* N( `# N/ w: h% ? o7 wapplication and be as specific as possible about your promotion methods. Usually some time after% [2 K6 z( R6 U# o. L/ V
receiving your application, the company will call to interview you. The phone interview is a critical; p' h- E6 L3 S9 z- w, g
part of the application process, and most networks will deny your application outright if they can't get4 q! ^0 k( v J8 g" s" N. E
you on the phone.
- \8 H! M8 ^9 Y' `+ BOften, the person who does your phone interview will actually become your affiliate manager after
. s' ~- _+ I& D7 p# W! B; Byou get accepted, so it's a good time to put your best food forward.( Q6 Q- H$ x3 E9 l b& t
You might not relish at the idea of someone grilling you about your internet marketing methods over& R: [! n3 F2 |- ?8 K2 c, ?
the phone, but trust me, this part is critical. Have answers in mind for the questions:0 |3 t4 |# h: k( V7 y" r
What methods do you use to market offers?! \& D5 T' p! [* F' u( a& ]4 V1 ^$ I
Do you already have a website you will be using?
9 e( v9 T1 a4 NHow much is your advertising budget?
: n+ x& t9 ]9 M; }2 p" ]% V" F# lWhat other networks are you a member of?" Y7 r/ k |& L
Who are your affiliate managers at these networks?
; E! r. ^6 y. M0 b- wDo you use social media (Facebook, twitter, etc.) to market offers?
7 \6 J- p7 D/ k3 C9 }How much traffic can you drive?7 ~& K4 W4 [+ g$ R3 @
Do you have a personal recommendation from anyone who is already a member?! X9 r6 N. ~: S
Once you provide satisfactory answers to these questions, the network will approve or deny your
7 n) l; S* j, f, \8 Zapplication. If you get denied, just keep applying or call someone on the phone and try again. Be3 ? G. E$ r H* `" t
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
9 d1 [6 _9 u3 p2 Q8 h) Ifor the network can be helpful.& u B) W/ L1 l" n
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate$ a* D' M# f8 ?8 Y) c
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
; b* C7 Z+ c; h# T1 Bowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
# z9 q8 i7 ~3 h' H* K) G, Ypeople can open a lot of doors as far as networks are concerned.
+ Z5 W% ]3 }* p# d$ N: p$ MAfter You Join a CPA Network
; |" m5 w6 c/ i' g5 b) a3 DOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager6 o4 R" Y. y8 H/ \
and make an attempt to get to know them a little bit.5 O8 m4 S! z6 f. X X' ~: E* `
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their3 F6 `! j3 Y* E3 a: Z1 B" u
weight in gold. Start feeling them out from the start and try to get to know them. Once you get8 g/ @2 w7 u7 u( F- N/ j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
% b1 p6 m f6 c# v$ y+ t# `5 Qlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
1 O# a" E3 \& D8 l/ \1 I7 J* ibumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
* A+ y! {) H+ M7 Aemail.
" [: s) [0 @, d n! N2 nFor more helpful info about dealing with affiliate managers, check out:' G* y8 O( K8 \: c) c
http://ppvplaybook.com/blog/musi ... -affiliate-manager/& i& w6 P7 k' l; X
http://www.mrgreen.am/affiliate- ... iate-managers-want/# K! E/ L `( ^' L+ {6 Z; T: a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 57 d% y/ l4 L! u" R+ l
Set Up Web Hosting
/ \1 C+ r; J7 o' VGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
- `; R; |7 g# cabout internet hosting. In general, you get what you pay for with hosting. When you use a shared! x* {" F. W2 E
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with9 e- {( e% a2 ~7 K* H
whoever else is on the same server as you.
# u+ v* |* Z6 \* mSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
7 I' t! U. j2 |enough that the visitor can't close the window before your pop up is even shown. You have about 3
) p; E! F: E% nseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.0 I0 |3 B, e) C% |# b( c, m
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a& h5 Q2 k5 |+ ]0 `0 P" Q
house full of roommates (hosting customers).
% @0 }0 g7 u9 d! R& [- DIn shared hosting, this is like having roommates where everyone has no specific designated area inside
: B) q2 p$ K5 w& v! e/ e# y2 L, I5 Hthe fridge where they are supposed to put their food. Everyone just jams their food in however it will- h h0 ]7 ?6 d5 j' T* O
fit.. T( ]* g/ l1 e* S& w+ W9 ~" a9 h
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
+ o7 W( p8 \# R! fthe rest of the roommates, by virtue of simply needing more space and resources to accommodate+ j( J' f! r# d
their food. Everyone else's food in the house has less space to take advantage of.6 a: C. C$ A& q# r0 e. {* P
If you have less server resources to take advantage of, your ability to serve popups will slow down. For' O. }& C% M" Y5 w, ?5 U
any type of hosting this is a bad thing, and especially while running PPV traffic./ v, z5 }4 w( h
In the case of a virtual private server (VPS), everyone in the house has their own designated space6 E W, q! `$ X' Q4 W3 a4 a
inside the fridge to put their food, and other roommates can't come into that space. The server is2 m0 P- ?' E. e) t
partitioned, so that each customer can only use a specific amount of resources at any given time.
) H n( r6 c$ L( q7 o& ~' mA dedicated server would be like having the whole fridge to yourself. All of the server's resources ~% {* S. v7 Q7 f; x5 w
belong to you and no one else can use up those resources. This makes it possible to serve much more
7 o+ j3 ~' c+ Z% ^5 R% Btraffic, faster.! v% a9 T, ~7 h; q% A* h
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
4 n+ X1 g; q& n/ d; T' A- UAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
+ e$ s7 \- T; y% Z- W, I8 W4 R4 Nhere:2 Y0 q0 m, i: K0 r. f6 O
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
. s9 n s2 d) K4 \, ^4 XVPS&highlight=hosting
1 _7 E" O5 ^* O8 H: `, e4 B2 r- X7 aDedicated-Hosting-vs Shared-Hosting$ c4 l2 k/ c2 O" o0 }8 t
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
; b4 A8 J4 d( u# j6 N iHosting...Your-thoughts
+ W5 ~' ]8 x# S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
( d/ ]; {, _# S. \Hosting Providers for PPV6 a# O: m( D+ ?$ m: h% V$ Z; O
Beyond Hosting
7 w0 F6 f6 R) O$ e/ H uhttp://beyondhosting.net/
) e4 [( R" P) H2 tWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
}/ N, f2 j2 T$ q; J( P5 creceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
% M, ^" B1 b5 b& b ?% ~direct linking with PPV. Also, these guys provide great support./ @$ S$ X+ L1 w1 |
Prosper202 Optimized Hosting4 k9 g3 _/ y' W: f: N
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
. ^8 O8 B k% ~4 OCPVLab Optimized Hosting q, [# m; P) `3 i9 c2 Y, F) X/ q; Q, t
http://beyondhosting.net/CPVLab-Hosting/
0 _! Y9 A: N: P5 I+ J1 JDomain Names for PPV! j$ P2 G% U: C5 e, d
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
8 `: ^+ Q; s" [where you're going to host your tracking software and your landing pages if you decide to make them.) }* e/ Z& A! k B
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,; s* Z Z6 }6 M4 j
bland one is fine to start with, to host both your landing pages and tracking software. The .com,5 g/ a- T: u0 _8 d
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
; s4 o" M$ x( [* r- m- Sterm or build a whole website.
; R( y& E' U' K% K* n8 _After you buy hosting, a domain and get those all attached to each other, the next step is to install q3 X- m/ _4 f
tracking software on your domain. This is really important, because it is necessary to track your
- @) _1 k/ c5 z$ V5 [conversions down to keyword level so that you can optimize your campaigns. Without proper
0 b. ]! M9 D G, W/ ^5 K9 Z5 f s) Ntracking, it is impossible to know what is working and what isn't.5 @- h. V" a% i" H$ Z
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software r! M* M: N8 z" B! _4 S' g: @
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.3 ]) Y" T& b; d6 E! b& [* s
Prosper202
3 L2 V K; f, u7 X3 P/ h, Ohttp://prosper.tracking202.com/apps/9 ~* O9 U" d# T; m& Q9 Z" t
CPV Lab0 q5 M' F' m8 i* Q
http://cpvlab.com/
: l3 X8 c# n- g$ Y' u5 e( lCPVLab Help Videos
$ c2 f( p, a( ~* x& _. ], Ohttp://ppvlab.com/oweiw/oiurw/vdm.htm% ]- X# }+ W5 H6 m3 z+ l& _
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an; w( C! p) g* T- b5 y' i# i6 F
industry standard. [9 X8 O! b8 R& D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
" M, e( B/ d4 i- J$ X) G' ?6 GCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
0 v2 i5 E+ y1 z. P- A" ~+ n' O# }good support if you have problems with your installation.
, d0 `1 c" h: K' d. O- D/ t( ]Tracking 202) M, @' k: P9 Q" o& S
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your6 a( [+ g1 L* a1 e1 I* O0 l+ f
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
' z! J% O+ u) G9 Harea.. W- h w$ |8 I$ F3 Z
If you choose this option, keep in mind that your tracking software, one of the most important parts of% g' h5 r5 `# q; @+ Y$ w" }4 ?( N4 f
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2027 F0 f/ V; o# p+ O
interface, and their hosting.
; S3 n* @& U# @5 x: k( Z' ~Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
4 Q9 ?8 O, I: v9 Jand targets which you are bidding on. Leaving this up to chance in order to save money could
! k+ q4 N; E1 o, Y5 J' t: e& bpotentially leave you open to huge risk if someone else caught on to what offer and keywords you' l6 W# n: d: A* ^
were using., J" t4 |- l/ K. S6 D8 d
Choose An Offer
& f; Y/ \& R7 d% n* KNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
4 b' X+ Y# C/ y0 T3 ELesson on Offer Selection8 K( R- e2 V& U
http://www.ppvplaybook.com/forum ... on-Selecting-Offers- R0 i/ Z3 \$ J
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.( c+ |% S+ }' ]2 o. r
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using8 ?8 r. K* h0 X; T2 s" b6 ~
LeadImpact as the traffic source.
) A! m$ t/ k- f9 w3 |/ {2 ~1 k8 qNow the best way to learn how to put all of this together is to just get started. For some variation in. V2 ?" R, c; y5 d
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
5 l w6 j+ Y* P( Q9 Fcampaign.
& Z- l+ k c5 ^9 eWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first" ^& d% C9 Y9 g' k& T& h
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says& u3 K0 z8 T2 ?# ?1 a3 {
that all traffic is accepted.5 v, G. ^( i2 X, n
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.$ M- v0 T5 y, K4 ^8 l8 v
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
1 t" [* Q4 H( _6 x9 nget creatives like banners or images specifically for the offer.
6 T$ m) t# c6 u* v' P0 X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8* K" m9 r, `% Q1 k, [5 ~
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can$ @+ Y' N5 @5 f d- i/ N
track my keywords. Without doing this, it isn't possible to see what's converting.
0 \7 Z/ }6 d( K" ^- t/ a2 ]; v2 CIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:/ B9 V! D8 w, X( a& X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
. P* k1 s* i" ~# ^7 |In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the! M/ J T7 S: I3 y# h3 x6 v5 q
bottom of the page:4 T# s2 o4 |4 N6 M
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
! P0 _) P! P. XClick on the offer → pixels → Add a new pixel and this comes up:
: i2 a& o2 T" c0 _. o: WMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL% c; D6 n) C( X. U
from your software into the box that says 'Enter URL of image to load'.6 b3 @4 ?4 t/ {
Once you do this, it should look like this:
' X8 k9 N- {) X! c& [( g1 s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
1 M0 q7 e* p3 q" I6 O- mClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:9 L# a( `7 p4 g
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
+ z* r4 f! ?8 A& T& @0 C# lProsper or CPVLab.
p; {7 q; J s& Y. T w" o' e( @! K; o/ v! R7 B4 b: L8 u/ h
|
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
