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PPV GUIDE [PPV新手入门][28页]
! f1 i' w7 ]' Q. Y) _+ j& u+ [详细的请下载电子书！
: D& f! p( }7 l
4 @8 x1 j3 g. o" z/ m. a8 M3 M2 x8 D
Newbie Guide
+ h; G8 e0 }5 S3 X8 v) fPPVPlaybook.com, M0 e* X% ]" S M, S' b! }7 O) u7 U
Tracy Shaffer' @2 ]8 i; S8 w, t/ C( @) b% d
David Ford
- r5 U* n7 H. }2 j' K& f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
$ R: R& R r9 F' C. m% }Getting Your Mind Right to Start Affiliate Marketing
6 b0 A- t$ U L8 ]" YThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
2 _3 }& S7 _& |+ s5 }4 N- H! rever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where9 z$ K: A0 o$ E" K: s
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing& k N* N3 t b6 n) C
with any success, these claims are laughable and far from the truth.
* u/ Q/ {4 }/ `+ XAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash# g1 m. ~/ X: E6 O5 l3 a0 d1 R
flow management. The main benefits are the low barrier to entry compared to other businesses, and# S4 L$ B: }3 F" F
the ability for a marketer to be a one person shop and make an incredible amount of money with low
) }* h: r& F/ ] R0 Soverhead.
3 h* g) Y8 x5 e3 Q, |The winners in this business are the ones with persistence when nothing works, who know there's
( F( P' s9 h; h+ a+ nplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
9 c: @4 G5 l7 P0 a' XThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
, d* c* o- y" T+ }1 Pstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
3 b: ~7 ]- H$ |" J1 DMost of these things happen suddenly and without warning, and they all contribute to the amazing
- r) |& t+ ]5 Tlearning experience available to anyone with a few hundred bucks and the ability to open an! o' Q4 n$ J8 S# w& G+ w
advertising account.9 p3 K* y& ^6 R! Z- b" }( c
Your competitors are willing to work at this around the clock. This isn't a push button, instant business/ C, z5 S6 O; A8 d
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
( `. k) e& }9 J9 k: d% g; Smarketing has spent countless hours learning, trying new things, launching, tweaking, improving,4 ~/ _- s* n4 q
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
, p! o. f' u2 gWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you% S+ Z( m& t$ w9 H6 j& v
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
4 M+ i0 [$ B" ]: y: Zstarted building.# P! x% ]8 V& U
Things you need to get started:
2 c8 k. y+ M# D& c# M. e1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)4 K$ K. S9 n& }
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)5 `0 b3 ]+ c$ n
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
; W+ D( |1 r) ] {6 H& J4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab): n% L7 v- Q! {4 ]- _
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
% m7 ?3 G3 |1 g3 B2 ]: P4 w& l' Qwith PPV.
/ ^; R9 n6 a3 p, HBasic Getting Started Definitions7 e' j, ]" V; z0 M/ f/ c
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
( [/ F T. i+ F/ j0 [8 j, ?affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main" t5 K, k8 n- A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2 G1 I2 A# a; S6 Y c" N
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).. R- F w5 p) o- z, F" v" h0 T8 h
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate# q @ M( X! [( m9 P [
receives a commission on that product. An example would be the Amazon.com Associates program,5 ?' Z" x# ?1 w
Comission Junction or Clickbank.5 A8 t7 I5 u1 I# }1 ~& c7 B" r
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes0 k+ K$ T2 a( A
an action like filling out a form, submitting their email address, signing up for a service or sometimes# Z4 ^' e \$ U X9 W7 f
buying a product. An example would be Ads4Dough or Neverblue. z0 y8 y0 o @
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's# \; S' Y. \( n% A! p* a
account, getting the affiliate approved for offers, bumping payouts and just about everything else
4 ~1 Z/ F4 f5 L' ]related to an affiliate's account at the network. Having a good relationship with your affiliate manager: k& ~" g* S7 X F1 d8 W" R
right from the start can really help you.
, f% g7 j* w6 ^' gPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
, S) v. g6 k. q, C3 [in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
; P( f7 O1 p/ w* l2 y, S/ sview, starting anywhere from .01 or .015.
0 _: {. c+ y: l) T7 SIn order to use this type of internet traffic, the affiliate can sign up with a number of different$ }0 b" Y+ k8 ~( U, G) R
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,3 O" x r) a1 T
MediaTraffic, and AdOn Network.
6 ?+ Y% M' S2 Y1 \6 P P6 l/ mDon't popups get blocked by pop blocker software?2 p# B8 u( Y6 H; v/ b5 A
No. Popups are served in a new browser window as if the visitor had opened the new window( d; M$ r3 o# c, C0 T! I. o
themselves.
4 S5 {: u& L+ S: QHow many popups get served to the visitor?0 |0 y+ R. t% O+ l4 Q
The number of popups served varies depending on the PPV network. Some pop more frequently/ c# K: E8 K# b& ]
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
1 p# s$ t8 `' E$ z) rserving this kind of advertising, so they have to toe the line between keeping their software
4 V# t* l' B" c" edownloaded and still making a profit.
$ F* t8 ?* W# n3 O4 a# \, tIsn't this type of software bad? Why would anyone keep it on their computer?! u& W( T3 d% u3 j; n% Z: L8 j
No, this type of software doesn't harm the user's computer.4 m1 W8 t' W2 l
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,; w: @2 Q8 [. o' W' _0 `
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
4 g1 x6 j6 g( c' t$ Tthat they can continue to have access to the incentive.( l9 v' ^" e2 l$ \5 e% @6 ]( D- C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
* m; |* Q* P* O" O* }& k+ ~3 T3 W, XHow to Get Accepted into a CPA Network* y5 `; b* M8 @0 f# B( @' m0 u
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place: F' o1 j3 \" {
to start looking for networks is Offervault which lists offers and lets you compare payouts across! G$ j4 u9 u, N8 x+ I: H& y
different networks.
* y8 `: z* u$ o0 bOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
0 z- q+ C: I. capplication and be as specific as possible about your promotion methods. Usually some time after
: i8 U' C- @0 ?4 [6 c7 d/ [! L1 creceiving your application, the company will call to interview you. The phone interview is a critical
& D/ U0 Y9 V% R: s* x2 F: J/ \( {& @part of the application process, and most networks will deny your application outright if they can't get, \! B `0 n8 U( d8 h) t
you on the phone.
! y- }% ?- P3 o, |! S; n. s3 e5 x, @Often, the person who does your phone interview will actually become your affiliate manager after
- j. ]4 _/ O# W1 l" @you get accepted, so it's a good time to put your best food forward.
' v( G; h- m( A. G& sYou might not relish at the idea of someone grilling you about your internet marketing methods over8 M9 X9 n$ O( M
the phone, but trust me, this part is critical. Have answers in mind for the questions:" p( c, v9 l' Z2 g9 u+ I# Y8 }
What methods do you use to market offers?4 q# v' r# r/ f
Do you already have a website you will be using?
# \4 \+ [+ W8 t& \' F5 }How much is your advertising budget?
: p8 e" E r% N* a* `' xWhat other networks are you a member of?: L, }' Q$ {8 V" q
Who are your affiliate managers at these networks?
4 {; S- b" O3 d6 cDo you use social media (Facebook, twitter, etc.) to market offers?' y/ `- g9 Q4 o* r; n4 m* w
How much traffic can you drive?
2 n5 z7 x3 \; f/ k) ~Do you have a personal recommendation from anyone who is already a member?# o0 x$ r3 t- a9 p% r; p
Once you provide satisfactory answers to these questions, the network will approve or deny your3 D; g( F4 F: m+ h% C4 h7 g
application. If you get denied, just keep applying or call someone on the phone and try again. Be# d+ h# C( l8 I' J% Y
persistent. Also, getting a personal recommendation from someone who is already an active affiliate) l' B# H1 {$ m% s
for the network can be helpful.
6 u( p* D |+ A( |4 ~To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate; l8 ~/ T5 d6 r2 Q6 S6 D
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
1 _9 M. \) z$ d' h; G& C# Jowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
1 x3 _! a8 V5 K6 G+ P/ R4 t# speople can open a lot of doors as far as networks are concerned.& {: C& f7 P2 j3 V% r5 _
After You Join a CPA Network
/ t8 j1 g% z$ D" J7 }6 n L( ^Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager4 O: T% g/ y A- b, o( ] e7 v
and make an attempt to get to know them a little bit.
# X0 K7 \- n3 n( R3 \ k& iFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
- r! w8 Q6 ]3 z/ d4 ]weight in gold. Start feeling them out from the start and try to get to know them. Once you get5 r M7 p" j/ O6 h1 m0 o& Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4$ @, A* c4 {* r1 S
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
) N. p8 t" c9 d: b3 P' Rbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus& N* l& ?1 {, I7 T
email.
1 ~3 F" u1 Y9 G& u+ jFor more helpful info about dealing with affiliate managers, check out:
: w+ u4 V2 f9 z+ ^4 T1 E# Mhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
4 ?1 S( {# h* a$ Rhttp://www.mrgreen.am/affiliate- ... iate-managers-want/ o$ U4 |: v- M. @ C* h* }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
3 F. D" @* k, Y$ m4 h4 |Set Up Web Hosting8 N# J/ Q( _2 \1 R8 d$ \" L
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said. M, _- T: F+ w$ W" I$ ~
about internet hosting. In general, you get what you pay for with hosting. When you use a shared. U- e4 r, F3 t
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with7 H$ E+ B V+ l# r
whoever else is on the same server as you.6 J: C! L' P, ^' v
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast; Y$ F0 q1 D, s% p; {2 t/ m! |; S1 X6 ]
enough that the visitor can't close the window before your pop up is even shown. You have about 3
, U: U" d' a( H* m3 u: gseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.0 r4 w3 x+ S, o- b* G, x0 J, z7 x+ E
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
9 s2 W$ q# |$ R( ehouse full of roommates (hosting customers).' Y r! q/ X; f" b- W
In shared hosting, this is like having roommates where everyone has no specific designated area inside
0 ]0 A O5 z- V8 u- athe fridge where they are supposed to put their food. Everyone just jams their food in however it will9 G9 Q: F0 t' V' Z
fit.8 T# a- e' w% i0 W7 [8 G
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than6 Y# b/ J; W# d3 E" P5 ?
the rest of the roommates, by virtue of simply needing more space and resources to accommodate) z! I1 g% t8 M; o/ e# Q
their food. Everyone else's food in the house has less space to take advantage of.
: q* ^- C! h4 k# {4 B. Q+ iIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
! y5 V( C, @3 \" @; i7 ?9 O6 Hany type of hosting this is a bad thing, and especially while running PPV traffic.
9 O. G& _3 v6 q: m. OIn the case of a virtual private server (VPS), everyone in the house has their own designated space
, ]9 P/ O1 Z3 M- O, ~1 einside the fridge to put their food, and other roommates can't come into that space. The server is
: z- c( ?$ v# p0 Q0 J0 Q2 tpartitioned, so that each customer can only use a specific amount of resources at any given time.! z1 e" P: M; I# Y
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
# f# R k/ ]* f9 S' @3 Ybelong to you and no one else can use up those resources. This makes it possible to serve much more
2 N& ^2 b y2 M% `( w9 B. gtraffic, faster.
5 C6 @8 y% W3 }- P; Q, @2 }At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
3 o2 U) N3 S8 T) o* G% o: eAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is5 u$ I4 q: T+ }8 X# @# v
here:+ C5 k: x) w' b$ r, I
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-+ N2 I& A1 F1 R0 V" C) D
VPS&highlight=hosting& o+ ?8 V5 `& O Z/ A" d
Dedicated-Hosting-vs Shared-Hosting5 ^5 v& ]. ?7 @5 w0 k, ?6 D9 X2 ]
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-4 `! F3 p0 L, _0 b0 q8 T
Hosting...Your-thoughts e* g E3 j% c) f6 C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6# B5 t5 @* G6 C- K9 r% v
Hosting Providers for PPV
" D1 |( ]% D* j8 u3 y' bBeyond Hosting
8 i& K I+ g2 Ghttp://beyondhosting.net/
* }9 }1 j, G% VWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
$ }7 p1 F8 }0 t. c5 O- Ireceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
! S/ u, c6 X* \: O& pdirect linking with PPV. Also, these guys provide great support.( ?, H* F" ?0 U
Prosper202 Optimized Hosting: K J/ c. ]. {* ]
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
0 ` W) R8 ` Q2 ?* WCPVLab Optimized Hosting
# r/ f, r# G1 f9 I/ r2 ^* `http://beyondhosting.net/CPVLab-Hosting// S& e1 _6 e% D
Domain Names for PPV
! W; L, }3 i4 y( `& f) ~. }1 SOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
7 }1 x; ]& i% r1 U5 }2 I) `7 ?: b! Awhere you're going to host your tracking software and your landing pages if you decide to make them.+ Y! L$ N4 V1 |& g* V i
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
) U, E' v- @9 t' Sbland one is fine to start with, to host both your landing pages and tracking software. The .com,3 w9 t- K' P* t) W5 I
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
* K) V, S$ ^ r- d1 Hterm or build a whole website.2 u9 |/ L6 c! Q. [
After you buy hosting, a domain and get those all attached to each other, the next step is to install
- {1 v+ a0 C$ }# v0 L c* X( Ztracking software on your domain. This is really important, because it is necessary to track your6 i! S1 z" m: \2 s+ C+ ]: v2 a
conversions down to keyword level so that you can optimize your campaigns. Without proper
6 r& G# m: b& {; U$ X0 b. Jtracking, it is impossible to know what is working and what isn't.
$ |5 Y4 x# y1 ?7 WTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software6 Z! Q4 ]2 P- F! F- j
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.) H, I, V1 ~: _
Prosper202
8 k* \7 ]0 W' |* d2 ahttp://prosper.tracking202.com/apps/
& I s' b8 a- CCPV Lab. W% Y& l8 u! j2 c9 A2 R
http://cpvlab.com/" _; ]# \. y& x2 `/ z
CPVLab Help Videos
+ e3 a% B( z/ N/ K* Q' m) Khttp://ppvlab.com/oweiw/oiurw/vdm.htm
2 r( W9 g' b: W" p' R8 G9 n/ gAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
9 c# F8 q/ M& V- ~; Mindustry standard.; g/ G! ^- B/ m, M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
6 }2 g" q5 c0 D+ F+ [* Q: rCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from$ _/ @- g- ]3 |
good support if you have problems with your installation.
4 Z1 d9 e8 u1 u3 P% x0 ITracking 202
* o) r; a( n5 C0 D( m0 ]. Q1 mTracking 202 is the hosted version of Prosper202. You can create a free account and then build your7 p0 r6 q! u/ x J
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user6 U( I3 S8 K" x, I0 w
area.
7 c* Y1 x! X. f- J: @+ L8 I6 aIf you choose this option, keep in mind that your tracking software, one of the most important parts of i, h: y' c5 \/ O
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2020 U. W" O: j R, M9 a* O
interface, and their hosting.
: f7 l4 S" v& _Also, your tracking software reveals the most critical part of your campaigns- the converting keywords- q$ _% [! `* f2 a) e8 G$ l8 w. F
and targets which you are bidding on. Leaving this up to chance in order to save money could
+ g% ]* N9 L& {" tpotentially leave you open to huge risk if someone else caught on to what offer and keywords you# B; r Y4 C7 L1 r
were using.
0 P3 l/ ~' N4 a; B3 g2 G' n3 }Choose An Offer" l4 ^. o$ j0 `& O
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.0 f7 ]; n' {( b. c/ z3 B! f" S
Lesson on Offer Selection
- ~3 g! ]8 T: I$ ]( ^http://www.ppvplaybook.com/forum ... on-Selecting-Offers
' |5 m: {1 s0 Y. a; @& p! c% IIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
4 y+ ~: V7 f6 o. F6 a- R: n% w4 hTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
z1 S+ S* S3 u0 |1 W' [" jLeadImpact as the traffic source.
+ k4 E& f# [2 ?2 r; X% I8 {Now the best way to learn how to put all of this together is to just get started. For some variation in! T6 w6 v( J" I+ J, L/ ^
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked6 b- l7 h5 Y" `) W" t. \
campaign.( w, g6 ]1 I8 [, ~3 F# y2 e2 q- u i4 M
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first; G1 U% P, q/ T b) L
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says5 B+ l, s) U1 i7 Z6 F: Y u" V
that all traffic is accepted.! d4 K2 t. R; ~4 o
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.) \8 q4 s6 e: o! n- b# G/ J
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can. W% n; E/ N: d! H. I4 a- L
get creatives like banners or images specifically for the offer.9 l [- H% o, _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8% F5 Y# j. m$ c- o* Y. |1 E/ ]0 q1 p
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can: J# V7 r6 E4 O# Y$ F: [4 A$ s8 @$ w
track my keywords. Without doing this, it isn't possible to see what's converting." d6 v0 D5 C- ]) J/ Z
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:& b i4 }, W3 m0 [( I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
# ?$ Q% o2 {$ I D& N* ~6 XIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the7 O8 J _- ~8 X2 S
bottom of the page:
" m2 z H( m- L7 }+ DNext, I have to cut and paste this pixel into my offer at Ads4Dough.( f. \2 r$ G- R- Z- C% {; V+ A `6 P! m
Click on the offer → pixels → Add a new pixel and this comes up:
5 H5 ^5 @ l- L {Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL: P. u+ O! n. j+ d' x6 N7 y
from your software into the box that says 'Enter URL of image to load'.% O" Q6 ]4 `9 {$ R- D+ Q8 C
Once you do this, it should look like this:" m9 l3 h4 G5 W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
% P: }8 c! h* X% d3 r' J; W+ ]Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:. c# \& e2 K: U3 s
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either# ^% s2 }: ~8 {0 w% \
Prosper or CPVLab.
3 x7 s I. {' Z0 w/ n* L1 z' ^/ g" n9 c: l: [7 @: [5 |
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发表于 2012-12-27 18:47:17
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