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PPV GUIDE [PPV新手入门][28页]
: R5 x/ J, ~6 q6 S详细的请下载电子书！ \+ m- }' S: y) I2 R9 W
" T1 Y; {) ?& G5 \, ?1 r
* Z _3 B. A' y2 d2 B. yNewbie Guide/ H: G; R b2 C, A- Q
PPVPlaybook.com
u$ I- m" z V& \% PTracy Shaffer `, h1 E; p! i
David Ford
( i' h1 ]/ O0 K5 K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 14 K7 ^; y* L4 L. h5 T
Getting Your Mind Right to Start Affiliate Marketing
" _7 a% v B" p: BThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an9 P4 ~8 Y1 V5 i# x2 A
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
- C0 w t; m1 D2 r' B) `5 y9 J% Nyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
7 N& i! O0 {) cwith any success, these claims are laughable and far from the truth.+ @! \ _- O* D* O! W3 u! v" E' X
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
* \6 G+ H- p: @4 J' \' Eflow management. The main benefits are the low barrier to entry compared to other businesses, and
* {3 e" E4 V O ]% v0 O* M( G! rthe ability for a marketer to be a one person shop and make an incredible amount of money with low$ \' j7 f& h1 M& `) R( E5 M
overhead.
' }" J; Q) D& I; Q( E' pThe winners in this business are the ones with persistence when nothing works, who know there's
9 E& T- {7 O' y' [$ m. n7 Gplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
3 u( P2 A8 R* A9 T! R9 GThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
4 G( w: |3 A+ b5 x2 O! w8 [# kstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.5 Z$ y, g+ V* L, S/ t7 t
Most of these things happen suddenly and without warning, and they all contribute to the amazing6 E9 Z- }3 v) K8 ?
learning experience available to anyone with a few hundred bucks and the ability to open an9 {! D4 @8 ?/ O: d
advertising account.
: [5 S% l( d8 iYour competitors are willing to work at this around the clock. This isn't a push button, instant business
2 n7 P) L; k# J! m# W' q7 `where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
) B* ~- d% Z3 j M8 cmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
) U2 a4 g* |+ D+ L0 M8 j. {6 Ftrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.$ M: `! j" D# b' i8 O7 t5 `
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you0 p! t3 ` u" x; t+ t6 B
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
! v2 P& y1 _% ^0 F# Ystarted building.' w( E- s: ]# H
Things you need to get started:
2 l' P+ k" m) k1 p6 d- F1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator), ]/ L/ g4 B7 K$ p
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)2 c. b( T9 P5 p, Z
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic). n/ t y, l! Z! T
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)6 g* ]0 X' _3 @: Z' p
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
6 s2 ]5 T9 M! Nwith PPV.
0 V7 C8 G! G1 S- C& E+ }: EBasic Getting Started Definitions
m" v! A, S# k! L% uAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more5 s/ u. x6 S4 `, p, o4 r4 |/ g
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main* O; Q X7 J. Z: B+ b( V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2+ U' i8 k0 M. J7 N# i. X
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
% d) a; f& y2 y6 D& dCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate8 m: e( B& a- V c
receives a commission on that product. An example would be the Amazon.com Associates program,
; V- q" g5 B( h& g. M$ N$ oComission Junction or Clickbank.
/ G" v0 P; N! |% L; eCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
7 e7 W M% h5 ?! z* C6 xan action like filling out a form, submitting their email address, signing up for a service or sometimes
* p: J3 Y: w5 v3 p! s, y: l, `buying a product. An example would be Ads4Dough or Neverblue.
5 @# N- t3 I2 Y5 GAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
7 v; S D. A( M1 D5 m8 oaccount, getting the affiliate approved for offers, bumping payouts and just about everything else( i2 m( a6 |/ f. e8 E% Y
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
8 F: Z5 k. { o5 t( l4 }) sright from the start can really help you., z1 v4 F) ?; B; [, Q9 |6 U& Y
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served) a4 w8 V) W/ u X
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per0 o z1 }1 A, F h
view, starting anywhere from .01 or .015.
; I. p7 _9 x* u$ c PIn order to use this type of internet traffic, the affiliate can sign up with a number of different- a* E6 V5 Q* ~4 S$ y2 p8 X% T
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
# d% `/ v, [: |4 A) {4 E1 @MediaTraffic, and AdOn Network.
8 }* L+ Q1 [5 W7 `# f( UDon't popups get blocked by pop blocker software?
; f1 u8 u9 x) }9 ~0 o. t; PNo. Popups are served in a new browser window as if the visitor had opened the new window
5 v) F/ O6 v, V1 F# o! [themselves.9 o' I7 {& g" E# |) j9 M' f1 ]
How many popups get served to the visitor?
1 C3 G3 k0 ^: W, e+ c$ rThe number of popups served varies depending on the PPV network. Some pop more frequently: B% e, f6 h, O: b4 N4 x
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
& Z* I8 w9 Q- P( a( U. [9 e$ ?6 Y2 _serving this kind of advertising, so they have to toe the line between keeping their software8 U0 b) G n$ k) G/ B& [) I
downloaded and still making a profit.
1 ~6 ~0 c* ^; C- q" V. rIsn't this type of software bad? Why would anyone keep it on their computer?
' `# P' e# n3 |No, this type of software doesn't harm the user's computer.
3 o+ u3 h& A; z! v I" ?Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games, L/ G6 P5 {& C: Q2 o: I; ]
toolbars or videos to place the software on their computer. The visitor keeps the software in place so0 }5 {. T- x0 ^. c5 R
that they can continue to have access to the incentive." \4 O3 d0 ? N5 X( F5 I) [( c8 P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
! W* k/ k- |9 V7 _; \4 x7 G# V1 [How to Get Accepted into a CPA Network
' W' c; R+ l; a" |In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
/ x; G5 {* S, I/ Q% D0 k8 Fto start looking for networks is Offervault which lists offers and lets you compare payouts across
" M$ E. ?; H2 X' \. adifferent networks.
( S" g/ \4 G1 O) ^& ^% eOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
$ ^4 \0 a% l) O! c+ O/ @application and be as specific as possible about your promotion methods. Usually some time after' B- k# u) b' P( a- N9 `. x2 Q
receiving your application, the company will call to interview you. The phone interview is a critical
; A8 _4 i: o) @' @6 Qpart of the application process, and most networks will deny your application outright if they can't get0 ^) A9 y& C3 P' _4 H# x8 M9 {& O
you on the phone.1 a4 g6 O' W0 o H) G6 G/ r X: m
Often, the person who does your phone interview will actually become your affiliate manager after. j. u) g6 ]* P9 v
you get accepted, so it's a good time to put your best food forward.1 y/ A* A9 Y, D
You might not relish at the idea of someone grilling you about your internet marketing methods over
0 ~0 S& t5 J6 X) j# K+ @1 dthe phone, but trust me, this part is critical. Have answers in mind for the questions:
& G0 y6 x/ ?4 ~/ KWhat methods do you use to market offers?
- `3 ]5 C5 q4 @4 j i3 fDo you already have a website you will be using?
( n/ s J9 S4 O4 E. SHow much is your advertising budget?
. h/ w" y1 t0 \. x4 U; [What other networks are you a member of?9 b$ R" j- V/ b* I
Who are your affiliate managers at these networks?
! Q7 f }7 ]# G+ o, M/ B8 |Do you use social media (Facebook, twitter, etc.) to market offers?
! J4 {6 y0 ], ^) E' h% [' [How much traffic can you drive?) \( f. T8 E. S2 D/ X
Do you have a personal recommendation from anyone who is already a member?
5 z8 R ~+ I- N; Q8 {3 w- }/ hOnce you provide satisfactory answers to these questions, the network will approve or deny your( A5 E' x! F! w* K1 B
application. If you get denied, just keep applying or call someone on the phone and try again. Be; U) S% o9 P+ U( T! m' I
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
, h) ^! [' e# P- `& F, ofor the network can be helpful.
1 d. r6 Y! u4 Y6 h* ZTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate" B, G8 p Z+ k: b
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network$ i3 r/ Z2 E. g( ]
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
- f8 l4 e& Z n; {: Lpeople can open a lot of doors as far as networks are concerned.5 n+ b& Y+ G3 @% Q/ X( ~
After You Join a CPA Network' Q& O q3 Z3 J0 @/ |2 S9 t
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager: j# ]9 B& ^* D/ ~" }3 W5 J, o* \1 [$ l
and make an attempt to get to know them a little bit.. d& \0 X/ A4 N6 s
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
* b8 q6 N, f0 X+ |3 F- ]( N9 I1 Cweight in gold. Start feeling them out from the start and try to get to know them. Once you get
9 n ~5 ]2 a8 ]& e/ l+ ~* |2 N; j- d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
2 F4 R2 L: {+ H2 klarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
/ D6 U- Y) A9 [! j- ?2 L% Lbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
/ f0 ?) N) F4 eemail.- t& m; U( k1 p" Z
For more helpful info about dealing with affiliate managers, check out:$ X* J+ w- ?( V
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
" I# L; R( H) I$ g5 b) U( ^+ d* Dhttp://www.mrgreen.am/affiliate- ... iate-managers-want/; r8 p7 n( i* g, f; b) n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5) H; d( S1 D6 C: E) T' ^
Set Up Web Hosting, z: [- E% N4 k# Y& R- V
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
( x( e5 N% T1 h' n# d* Babout internet hosting. In general, you get what you pay for with hosting. When you use a shared n/ d- ?5 u j2 I S' ]
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
1 E" T' z6 i" E- w, S7 g$ f2 hwhoever else is on the same server as you.
& z" A& t# U2 V# N/ l ?Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
# b5 c B0 o/ Wenough that the visitor can't close the window before your pop up is even shown. You have about 3
w' ^. Y9 U x' }# O$ Wseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
, l- @1 z) M$ tTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a+ s1 [3 K ^& y9 g
house full of roommates (hosting customers).; T! N% Q# s% ^7 t0 z! H
In shared hosting, this is like having roommates where everyone has no specific designated area inside
0 C4 o* V9 {3 E% xthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
7 @7 u( K) d' A4 d8 [fit.3 u/ y' _5 z# k
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
! A- _+ b4 j; M2 S; ^1 kthe rest of the roommates, by virtue of simply needing more space and resources to accommodate4 }' B5 h. o8 F1 ^
their food. Everyone else's food in the house has less space to take advantage of.
$ h: D4 R& s' O! y1 [If you have less server resources to take advantage of, your ability to serve popups will slow down. For. Y& T- p8 I9 W1 ]
any type of hosting this is a bad thing, and especially while running PPV traffic.4 L4 Q9 R# a @' f3 }( s- I6 E
In the case of a virtual private server (VPS), everyone in the house has their own designated space
/ M% B8 t3 a% @/ v5 B( v0 Ainside the fridge to put their food, and other roommates can't come into that space. The server is
+ l2 Z8 a, c V& I* Ypartitioned, so that each customer can only use a specific amount of resources at any given time.) B3 t7 `. d' J0 v" G1 R
A dedicated server would be like having the whole fridge to yourself. All of the server's resources8 E1 p8 ?8 y' X8 f* E1 W! K
belong to you and no one else can use up those resources. This makes it possible to serve much more G; @$ W1 H( I0 |7 B# P1 V0 j
traffic, faster.4 Z& ?! C5 F, c3 J4 G
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
6 |: K0 [% O6 R5 k' oAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
9 O- r" ^2 ?1 Ahere:. A3 B* E! ?2 g' h( @
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-0 S4 A4 G( A# ?8 C" M; @
VPS&highlight=hosting# |3 y5 Q) j. w' H- g6 n
Dedicated-Hosting-vs Shared-Hosting
- e$ ?1 A; ?9 A+ S: c! V6 yhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-3 P6 A& H# a9 K8 S: I
Hosting...Your-thoughts
5 K9 C4 R8 y* w- {- j- [) V+ H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6' W g2 i9 Q0 D; Y1 @1 |
Hosting Providers for PPV: u3 S3 \* O P6 L' b1 Z s% p: S
Beyond Hosting
% z1 J6 l5 o8 r$ I; ?http://beyondhosting.net/
1 b5 q3 f1 T/ B0 ~* Z# r! oWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment* J6 w# c7 U4 T/ F
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
, C7 v+ H& ]. U/ h& }direct linking with PPV. Also, these guys provide great support.
$ U- k% _+ ^& ~Prosper202 Optimized Hosting1 ?9 N. |5 N/ {7 g4 L' j
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/: C# z$ ^2 Y6 S/ }
CPVLab Optimized Hosting8 f* @9 h4 g/ G m( r1 V7 ]5 Z
http://beyondhosting.net/CPVLab-Hosting/
( _0 h) z. b; V' w3 h4 uDomain Names for PPV0 s/ f k' k1 [+ v# ~1 w
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is' q" R$ w0 y8 ~( K4 W0 j
where you're going to host your tracking software and your landing pages if you decide to make them.- ]; `* W, D% H& e6 I8 [0 [# _) t
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,. j* ?; v9 }( R, m$ e
bland one is fine to start with, to host both your landing pages and tracking software. The .com, y' R2 x f: Z' t- X& n1 S8 T
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a& z* Y' |; m1 q& f! L7 J) V. ]; t
term or build a whole website.
+ m7 W7 i) F* O% ~9 S' |0 H$ [9 QAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
6 v( K* B5 Q) N" J* R, T3 h0 Ttracking software on your domain. This is really important, because it is necessary to track your
P5 Y, m B$ z: ]) `; tconversions down to keyword level so that you can optimize your campaigns. Without proper; _. Y9 s( B' I7 J
tracking, it is impossible to know what is working and what isn't.
4 g5 {6 {. \; k3 u ?. A+ l$ _; xTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
/ m- x' `+ N {! `( y: S: `+ T4 \1 }% \is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.3 D/ _% p0 B2 B- I8 f
Prosper202( j0 {- ~3 b* S3 H
http://prosper.tracking202.com/apps/
. F$ K. u. Z; g; x- O; c1 PCPV Lab5 k7 e# ~+ K- k- x3 ~: C( U
http://cpvlab.com/
! p6 l" i' t! I* s' d( mCPVLab Help Videos( \0 Z- \1 P0 R
http://ppvlab.com/oweiw/oiurw/vdm.htm2 E) ]1 a/ z9 Q3 L. `3 O9 b
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an( p6 @1 m$ i& c- F0 Z
industry standard.% o3 I" q! s# _3 |* G+ F6 ]) H1 T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7- n7 B8 V8 e# m) {: z. a9 y
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
9 s8 q% i$ R) Z& ~good support if you have problems with your installation.* s$ l/ E6 ^& M" }
Tracking 202& {) h" Y* t( K! [& Q6 M
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your z% M/ {1 m4 I' a8 p
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
8 L8 m. c' H3 K: j2 X: g) } y4 ]area.
2 d& ^) G; Y6 A) y2 F! s* X5 cIf you choose this option, keep in mind that your tracking software, one of the most important parts of) V3 e3 g3 l; m- h' @
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2027 V7 q3 \7 V* {2 L
interface, and their hosting.
4 n2 C/ p3 ~6 DAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
! o" d+ V8 w' G# e: [/ _* ?9 nand targets which you are bidding on. Leaving this up to chance in order to save money could
6 ]/ @9 ~$ J" H. H, V9 tpotentially leave you open to huge risk if someone else caught on to what offer and keywords you5 S4 X+ \. A* S- m. j! h- N
were using.* w% _( x# z8 y
Choose An Offer
. h1 F3 H) N! p' r) I# x1 WNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to." f3 |; P2 u. X, Y/ M9 @4 m" l
Lesson on Offer Selection/ G$ _ S }* ], _4 x! A
http://www.ppvplaybook.com/forum ... on-Selecting-Offers* e( h5 m* S0 y0 D, ^
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.. G: O6 D6 N6 j' f7 G/ G
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using! c6 `6 i0 n+ w
LeadImpact as the traffic source.; X* T/ ]- z! W& @
Now the best way to learn how to put all of this together is to just get started. For some variation in
6 k3 K- o+ a2 ^4 d9 Y" W- kthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked; T% f0 Z3 j" T% E% s0 t
campaign.
" {/ }1 Z: o y& vWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first6 j* z) b2 X+ [- c
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says# J. U8 n; b7 ]) Q, W9 y
that all traffic is accepted.
2 T1 }1 T+ k. v2 b7 KFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits./ g% _+ A1 W6 ?
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can9 u4 C( I Z9 D/ F
get creatives like banners or images specifically for the offer.# m- }+ ~. E9 q( |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8! \7 }! U( @2 {2 Y/ x$ h% Y4 m
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
. W9 K# T, ]8 d: l3 ktrack my keywords. Without doing this, it isn't possible to see what's converting.0 t* W' X7 ~" d ~( F3 x2 A% h
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
7 w: Y# z; |& ~1 E3 O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9. |) W! i( h2 t5 f. X- r9 t. p
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the; b$ P+ C! o9 t/ _5 I+ [) m/ E
bottom of the page:
1 Y4 n. \" M4 {3 kNext, I have to cut and paste this pixel into my offer at Ads4Dough.
0 u# J% q5 \( i3 `1 q! E$ P9 xClick on the offer → pixels → Add a new pixel and this comes up:' ?0 c% t) n! g5 E
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
4 Y @1 w) I2 O$ Qfrom your software into the box that says 'Enter URL of image to load'.
, A5 J/ Y+ X+ e/ i4 _Once you do this, it should look like this:
5 N1 K6 r. Q0 n+ i8 |/ {% l F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
) K) f) B3 r) b) ]Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
h- _8 S& e& s H' b" a0 O7 eNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
+ R; a2 N E7 P5 a) s6 zProsper or CPVLab.
8 U0 b# w/ w6 C2 d
3 Z$ V! K6 ~8 P, l- r |
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