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PPV GUIDE [PPV新手入门][28页]
- G/ n c: e# c, ^( l详细的请下载电子书！
# f1 K& [' {# u% r, }3 j! \' \# C
* y' f3 Y% x3 e7 p- I3 {/ f, J
- d' N i% j, K: Q; VNewbie Guide0 g/ |" m! h5 W( O
PPVPlaybook.com. e3 O2 A7 n& Z6 O* T! S
Tracy Shaffer
; c( x6 G+ N! P* f# x; KDavid Ford% u: ]. A' u% |5 m# P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1% Q" y' G) _0 g& r" U( g/ ^6 g. S
Getting Your Mind Right to Start Affiliate Marketing4 L0 M! |2 R' d( M- u! Y
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an# b4 c& J$ ]( @: v' t: }7 z2 p: s
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where9 h3 W5 k& _7 j* m' V& k. L
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
2 Q7 Q' T8 b* j6 h5 cwith any success, these claims are laughable and far from the truth.
: N* I$ L4 \2 I- A9 r* NAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
) E; }0 i# z* D/ ]$ Zflow management. The main benefits are the low barrier to entry compared to other businesses, and
7 ~' t V* Z; ~5 Kthe ability for a marketer to be a one person shop and make an incredible amount of money with low! a, Y+ o$ r; i k* P- b" U
overhead. ?5 c) ~8 `# v9 H
The winners in this business are the ones with persistence when nothing works, who know there's
7 j1 i6 h- j' V' w: D; v7 u' fplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.2 F5 \5 b) i3 [; _
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
# r2 M& s' `4 e$ zstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up., V. R/ Y9 z1 C7 u
Most of these things happen suddenly and without warning, and they all contribute to the amazing
% F J( f' ?9 x, b" ]: X! Blearning experience available to anyone with a few hundred bucks and the ability to open an
) |- k1 b. [8 F( R# r) Nadvertising account.
1 [% _8 c1 k# T0 q/ |Your competitors are willing to work at this around the clock. This isn't a push button, instant business( S* v( ]1 M3 ?$ k% m+ l
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
6 ~0 c1 @* _* Mmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,% h1 [# f! S' u7 i# V% S
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.1 @& ]8 j% m" h+ x2 M) R
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you: k7 ^0 Z5 u' K4 a
started building PPV campaigns right away from start to finish. With that said, time to jump in and get" X( s$ V1 Q' P, r
started building.9 A) s7 d$ W$ q/ d4 ]# A) k
Things you need to get started:
' Y7 {& k( r# S1 ~- R; C/ V1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator): V# H& {' n D) K! y5 o
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)4 n E0 l! A8 M, I6 \2 A$ N
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)+ W3 l% M U9 _8 s5 R9 u
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)" Y7 P2 a) E0 v# x7 l$ D8 w4 E
This guide describes from start to finish, how to get started in affiliate marketing by running traffic! z9 ^5 n3 P6 ~# p9 a
with PPV.
: A. `' C) g6 z" _! {4 CBasic Getting Started Definitions
5 W; b: E/ o0 fAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more( F; Y6 Z, Q# K
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
5 ~9 w8 T# A1 m8 D2 ?% A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2. F. s( {. N8 ]3 K( b# T2 j$ H d; ]
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).4 O8 _# l" \ }9 K; R2 W6 v3 ~' S2 O
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
" N3 v: ]0 R8 I+ g; M* Oreceives a commission on that product. An example would be the Amazon.com Associates program,
! p$ O3 o$ }7 t- @6 f$ xComission Junction or Clickbank.2 ^0 j. i$ Y8 c
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
3 c7 f7 r @8 _0 H6 ean action like filling out a form, submitting their email address, signing up for a service or sometimes2 m9 V: b1 U1 w7 ?$ m
buying a product. An example would be Ads4Dough or Neverblue.# s9 B# w# U) U* h+ }
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's/ X) Z, F* G" h
account, getting the affiliate approved for offers, bumping payouts and just about everything else
5 ] o) s2 ~/ J7 c; l/ A7 Y- krelated to an affiliate's account at the network. Having a good relationship with your affiliate manager, r4 q3 X7 T& e" h+ P7 x
right from the start can really help you.
( q! ]' d! `8 R2 ~3 d$ pPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
& L( A; ?# S) e* ]: f M9 N: Tin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
) X: T) U2 H4 a) U& E- Tview, starting anywhere from .01 or .015.
1 D- r% f7 ` GIn order to use this type of internet traffic, the affiliate can sign up with a number of different
' L6 |4 J; q! N0 x: t: Qcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,3 B: \, z6 q2 }. R3 ?: k) d2 O
MediaTraffic, and AdOn Network.
+ d. Q' U, p; i9 @) R: _& N- b6 H/ BDon't popups get blocked by pop blocker software?& ~2 W2 b6 I/ _4 V/ a! I: ?3 P
No. Popups are served in a new browser window as if the visitor had opened the new window& j& V# n I1 W& j; m
themselves.+ O) f- r! z5 ]6 e# _8 i
How many popups get served to the visitor? i: i r" _! n, Q8 a
The number of popups served varies depending on the PPV network. Some pop more frequently0 m$ C- H8 d ^ j- `
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
& V& r, T7 [- r; R+ j# l8 ]serving this kind of advertising, so they have to toe the line between keeping their software0 ~: S4 b# ^# x
downloaded and still making a profit.( X/ h; q& y- [
Isn't this type of software bad? Why would anyone keep it on their computer?
$ |9 R! |/ ?( I8 QNo, this type of software doesn't harm the user's computer.
+ h8 n1 o2 S* [/ m, KCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
2 H" |7 k0 L+ f* B5 c! |toolbars or videos to place the software on their computer. The visitor keeps the software in place so
) a, W1 R2 F1 H- D, Nthat they can continue to have access to the incentive.
% ^! c( F+ H1 p& e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
# E' Z: r% t) K8 K: a% UHow to Get Accepted into a CPA Network/ m! b8 B5 F& Z3 u
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place5 y8 V9 V0 O6 q% m2 n! c- s) ^7 @
to start looking for networks is Offervault which lists offers and lets you compare payouts across) g3 @4 v& s# P# C
different networks.
' `/ f+ ]" O. ]Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)- A0 t. d3 S$ e1 D: G
application and be as specific as possible about your promotion methods. Usually some time after
/ t$ h1 B" _7 s& f3 Yreceiving your application, the company will call to interview you. The phone interview is a critical
: m- ?- D. b# ]! r m# Mpart of the application process, and most networks will deny your application outright if they can't get: G. x! ^- _0 I' P
you on the phone.( q. P4 |" v0 y9 u
Often, the person who does your phone interview will actually become your affiliate manager after
0 U' }* y% k) W6 j' ^; {8 }you get accepted, so it's a good time to put your best food forward.9 K: ^, E3 Q9 \( g
You might not relish at the idea of someone grilling you about your internet marketing methods over; N) C( f9 Q6 c9 a
the phone, but trust me, this part is critical. Have answers in mind for the questions:
: ]$ o; y5 D% B5 E, p1 K) jWhat methods do you use to market offers?, c% N( `; @2 j- p' ]) s+ K2 C
Do you already have a website you will be using?
: N( R7 X3 S6 @# `! J: m! o6 lHow much is your advertising budget?
( n$ @/ B- z# @What other networks are you a member of?
4 ]9 ]1 W5 |1 W" vWho are your affiliate managers at these networks?: k5 I" _' S# e6 U! d. @
Do you use social media (Facebook, twitter, etc.) to market offers?
! z6 f$ D; L& X* i k* O UHow much traffic can you drive?
; s5 G5 y3 s6 QDo you have a personal recommendation from anyone who is already a member?8 e3 M) |" W) `/ ]. ]7 v
Once you provide satisfactory answers to these questions, the network will approve or deny your5 L6 Z$ P0 s; p; @4 B2 l0 Y4 l7 K, b
application. If you get denied, just keep applying or call someone on the phone and try again. Be% B8 b) g0 Z6 n4 v/ m, r
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
8 d* S* J6 I" _8 m. L. {0 `for the network can be helpful.
, h& u- Q4 d/ V; d' f' d4 w3 ^To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate( c& q' G# R8 r* K
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
' Z& w- K3 X" u% C6 ]owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know+ P# F3 E7 I) Y; E8 Z3 ]
people can open a lot of doors as far as networks are concerned.
! Z) `& o% b$ @: k* [% |After You Join a CPA Network
) M" b1 a# p/ g3 }/ y3 l2 {, jOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager) {- z8 r+ K6 N n# I; P2 K. H( W _* z
and make an attempt to get to know them a little bit.& `8 m, ~3 c5 }" n4 k* F
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their1 J: U) f; V% D0 D
weight in gold. Start feeling them out from the start and try to get to know them. Once you get% H' d Q0 }8 q9 W& y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4( j* M( {1 P; v4 B! M
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout o1 n0 Z( W% R, \& t9 {/ o
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus. G: Y( |1 y$ Q! C9 H$ {' l- x
email.+ ?. G# F2 ~( v0 E3 T
For more helpful info about dealing with affiliate managers, check out:
6 I1 o, \+ p6 b# v: \. C& s7 xhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/! G3 _5 Q5 |4 d; {6 B4 ~
http://www.mrgreen.am/affiliate- ... iate-managers-want/; n3 M0 P* p1 x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
5 F2 ~! Y+ {% W8 BSet Up Web Hosting7 I- \$ [0 D$ o7 j
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
! B9 d0 T n: c) _: n" Nabout internet hosting. In general, you get what you pay for with hosting. When you use a shared/ ^. _1 k& e( a, c9 r4 D
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
8 Y& T g+ Q- f+ Z6 Gwhoever else is on the same server as you.$ A) R& n1 S( q
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
4 G0 f- {" o: P+ E- L$ C, ienough that the visitor can't close the window before your pop up is even shown. You have about 3
% w7 j6 ~9 w! N7 L% c4 F- ^seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck., F [- l8 b0 F% O+ `
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
- v! d6 \ P) s( [0 H! z! [- Xhouse full of roommates (hosting customers).* y/ o; ]8 J+ _9 Y \# k2 W
In shared hosting, this is like having roommates where everyone has no specific designated area inside
* @) U3 \; A9 T7 U4 uthe fridge where they are supposed to put their food. Everyone just jams their food in however it will, W: M' `3 i2 e* I3 i9 W& m' h5 n3 I* U
fit.1 X7 z: t+ _# {% h+ h+ U( [9 q) w
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
* t. O8 C& m* t' W; @9 vthe rest of the roommates, by virtue of simply needing more space and resources to accommodate* j9 `. }3 v) V, f$ n
their food. Everyone else's food in the house has less space to take advantage of., v3 A3 D6 K3 U" x5 R! p1 m
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
! J- |7 W7 \2 Y- z5 n/ U$ pany type of hosting this is a bad thing, and especially while running PPV traffic.
6 G. e, `, r+ d! eIn the case of a virtual private server (VPS), everyone in the house has their own designated space B1 o) { p+ q4 _3 |2 J" ^' Z) A
inside the fridge to put their food, and other roommates can't come into that space. The server is
; g3 ]* }( N! n xpartitioned, so that each customer can only use a specific amount of resources at any given time.3 h/ P6 t1 R; S" }* y$ [
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
- }1 _+ T: [/ b Q$ X- Jbelong to you and no one else can use up those resources. This makes it possible to serve much more
; \8 \' O5 E9 P/ u: S5 Ztraffic, faster.! n$ K: K |- Q
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.. c5 ~- G ^; D3 A1 A! |( ^
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is0 z5 e% K9 M0 v4 W; I
here:
9 t6 G6 p+ A' g' j! S4 |7 A4 bhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
3 @; v0 C# O2 h+ r4 IVPS&highlight=hosting9 c# ^; _6 q+ b7 G% Z" e- q* Y
Dedicated-Hosting-vs Shared-Hosting
( M5 k- O) L' I) k" B- r+ ohttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
, `# B) ]2 K( Q1 d: f' f/ UHosting...Your-thoughts
0 u( Y* }. }8 ]0 P8 V* h4 G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
7 [2 b" J; @: e% q* x) a" O( U6 ], H) THosting Providers for PPV
$ Y$ q- |9 c. V+ y' A' {Beyond Hosting I4 a& E4 I ~
http://beyondhosting.net/0 {; E" c s3 o6 Q1 ?$ N% F8 _9 s1 C% {9 y
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
/ f: N/ ? Z( a: sreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when6 o# D! t5 Q; o; d4 Z
direct linking with PPV. Also, these guys provide great support.
- K( p, a: o$ ~' I7 RProsper202 Optimized Hosting: Y( ]( V6 ^& L
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/ D$ w9 P6 a8 c: s0 ^9 N
CPVLab Optimized Hosting1 L* l6 u- b! o. R0 E- y6 {4 d
http://beyondhosting.net/CPVLab-Hosting/
' F. a( a1 j" E4 }) UDomain Names for PPV
8 \8 `" ?6 ?4 Z2 b- I- XOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
& v/ I) e6 X- M! uwhere you're going to host your tracking software and your landing pages if you decide to make them.0 e) T& F! c2 e% [- \" c) X
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,; G6 H5 v8 v1 V
bland one is fine to start with, to host both your landing pages and tracking software. The .com,* P2 W5 e% Z( \1 L" _% V2 l
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a8 v7 B2 _& O! a, [7 ~
term or build a whole website.
; ]* N3 s' a$ Q* _1 l3 B, I HAfter you buy hosting, a domain and get those all attached to each other, the next step is to install# |# i4 T2 Y* [3 {
tracking software on your domain. This is really important, because it is necessary to track your
/ s4 _& u% Q6 }# _0 \6 Uconversions down to keyword level so that you can optimize your campaigns. Without proper
0 ]& \9 J5 n3 _ etracking, it is impossible to know what is working and what isn't.% j. T9 [1 C4 a/ I- {# C: F! w
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software6 s$ P" c) Z0 `! D& R
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.2 t/ t( ~* ~# I
Prosper202
; y8 _" Y- y' C' E9 ahttp://prosper.tracking202.com/apps/. \1 L8 K$ j) r0 a' N' {
CPV Lab
$ w4 G4 R/ G8 c4 y7 c3 a! lhttp://cpvlab.com/, Q1 P" I3 C+ h3 @* o& L9 P4 }
CPVLab Help Videos
. C8 A+ E. o E5 V& x% yhttp://ppvlab.com/oweiw/oiurw/vdm.htm
# Y, M8 Z+ {/ ^; PAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
# \# N2 `! r7 Sindustry standard.
1 }6 M: ^6 \& F1 E) u, A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7$ {3 u; E2 {% L: n
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
6 {! D+ f e. C9 `# X% zgood support if you have problems with your installation.
3 G* y1 b0 R% ]& t z; ZTracking 202
3 Y- l$ B; s$ G6 J H7 QTracking 202 is the hosted version of Prosper202. You can create a free account and then build your5 A# } t" L0 o% q: F
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user( E, u1 N9 r5 u
area.3 v' S" m' Y! `- h
If you choose this option, keep in mind that your tracking software, one of the most important parts of5 j- p+ T0 z( p+ f5 q! \
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2029 k) x- K+ Q/ u m N' d, b7 O
interface, and their hosting.
( v( `* S+ {1 t% @7 ^Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
O0 Z% L- g# e- U: {and targets which you are bidding on. Leaving this up to chance in order to save money could
6 A8 e% m3 U* h* o, M/ Hpotentially leave you open to huge risk if someone else caught on to what offer and keywords you, U: ~, J3 [+ o9 Y
were using.- G# g; b# S% s/ S4 \; V6 Y" P
Choose An Offer* ]! S$ v, N4 W6 _2 K: U
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.2 U3 z( Y' x/ m$ D4 |5 S" I+ v. R$ u
Lesson on Offer Selection3 V y. s$ w& q. p+ K" D" W
http://www.ppvplaybook.com/forum ... on-Selecting-Offers( \5 T; B) i4 c5 g( |$ X% W# d6 _, k O
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so. {/ ` l, y) S( [" F. V
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
: z% J, ~6 K3 d: iLeadImpact as the traffic source.
* s8 V( W$ r0 q; t, l' G& {; Q0 }8 g5 RNow the best way to learn how to put all of this together is to just get started. For some variation in! w# i/ E' i: ]+ {: }0 ^. E4 n7 P2 a% r
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked5 h1 K0 ]/ t( x1 W0 y+ d& m
campaign.* w, x) z1 R) g. q, b9 W! d% U
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first3 Z, _- p, {7 T5 [/ i
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
" J9 f3 t8 U# s1 Hthat all traffic is accepted.
i# N2 k3 ~9 k/ Q* M/ G6 EFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
7 z! k. W" I. G$ q/ M' xThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can5 O. l6 n: k# \/ K9 d" i
get creatives like banners or images specifically for the offer.# W% u- I }' I/ }) k6 q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8, _6 l: I8 {) K4 A6 ]
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
, } L: u$ l2 D' L. O( ktrack my keywords. Without doing this, it isn't possible to see what's converting.
7 y) ^" o1 g' ` CIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:, W B4 V6 R6 {1 _% l+ W" b9 b, D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
+ a. u" [$ U, ]* ]) Q4 |In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
/ F% c8 Q+ f* Q# D: ^! ?- m- Kbottom of the page:
9 g! @9 T, e8 x: D4 A! RNext, I have to cut and paste this pixel into my offer at Ads4Dough.
% C L1 `; m7 M% z5 u9 {' SClick on the offer → pixels → Add a new pixel and this comes up:" ^* o8 V8 s) f" n& d
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL4 I7 X2 ?) X: ~3 ^8 g8 `$ F
from your software into the box that says 'Enter URL of image to load'.3 F6 X8 ]2 W7 v& K; c3 H; v
Once you do this, it should look like this:/ j4 N0 F. C b; W4 n/ d. M8 j4 I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10 L$ i& e) Z7 u" ^5 ~8 R# _
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:9 V4 m; G1 s) p* w
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
5 D: j2 e3 x6 i; rProsper or CPVLab.- d& d3 T4 }. r/ F$ }9 Y3 P6 [
( s. N8 L$ V" a l) i
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发表于 2012-12-27 18:47:17
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