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PPV GUIDE [PPV新手入门][28页]( {- V1 v! g. Y2 w
详细的请下载电子书！' J& a& ?: i; p2 [: Z% z) X* {8 [
& v9 ]% p" a2 ]6 r
/ E/ Q' I" L9 O, d7 k2 f! ~Newbie Guide
4 {1 A n" Q* C. n* \$ ]PPVPlaybook.com) N4 M# |. n2 x& }5 u. v
Tracy Shaffer' {0 s& z8 t) Z: |
David Ford6 `1 r2 D8 A3 B/ [ q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1) y" s4 S( C; q7 V- o+ U
Getting Your Mind Right to Start Affiliate Marketing
+ U1 v; y2 v c5 oThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an0 J2 O6 I2 P" K4 l2 q$ z" n# @( `' Y
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where3 D7 c/ o6 Q+ a- e! b( \$ T/ f
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing* c3 d8 M; r, }/ M7 v
with any success, these claims are laughable and far from the truth.9 n. f" V; F2 M8 n
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash' J! L+ Y: |# Z2 T: e: D e
flow management. The main benefits are the low barrier to entry compared to other businesses, and. t4 G6 h, a+ ]3 j6 j, H1 O
the ability for a marketer to be a one person shop and make an incredible amount of money with low* o) U: b5 r D
overhead.8 H' n, X* s* ?2 |- c1 d
The winners in this business are the ones with persistence when nothing works, who know there's
Q, l f8 i( A+ K% _, V% x1 j5 Vplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
; F! r; J5 F% z! E( b2 A xThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
, M; L7 E3 E6 S3 L% v/ bstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.% H: O, z% C& |1 o
Most of these things happen suddenly and without warning, and they all contribute to the amazing
" |' n$ Z1 J0 o. Vlearning experience available to anyone with a few hundred bucks and the ability to open an: \5 S: r3 l" d. c# \2 T9 s& ~( ^7 P
advertising account.
+ K3 p" k6 m, R- S/ ^! yYour competitors are willing to work at this around the clock. This isn't a push button, instant business9 Z; c. O$ D) w+ }+ O4 }9 F
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
' ~$ A* K( o$ F; @, G8 V& A4 f umarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
9 r" R4 e3 H1 _) Etrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.5 I/ {- E1 E: x9 x/ K' ? d5 K
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
, F- W! ^+ [ H/ W7 w- t& Cstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
* Y6 j6 M n ~started building.& O+ P4 q: R& W; `0 E
Things you need to get started:
$ X3 G! v; G# R% Y. e1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
! H9 o) l) K) p0 t( ~! P+ ^1 M7 @8 G4 x2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue) Q! I9 d+ n9 [8 \, R" O7 d* f
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
$ N, d8 v: ]6 X" Z6 W4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
6 O$ x% D- A5 X, @6 |3 B( TThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
& k8 E1 Z4 p0 i* V$ f) |$ lwith PPV.
5 d1 O. \& L7 O/ N! x$ `Basic Getting Started Definitions
" C7 F% a/ Q: r% {Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
* i! J$ d& i- S) F8 Maffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main- {7 P- g2 M5 }: `" Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2+ N+ A; l1 `1 M' h* s: E- j
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
8 g" H% z9 w" BCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
9 D4 j" D( F6 F: Xreceives a commission on that product. An example would be the Amazon.com Associates program,1 H; D9 w) R4 @* @7 {* v4 b( e
Comission Junction or Clickbank.( D Q# f$ ~# ?! K
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes3 W0 N/ A) J' V. ]
an action like filling out a form, submitting their email address, signing up for a service or sometimes+ I# o1 m* {& J, O# m, t
buying a product. An example would be Ads4Dough or Neverblue.& Q& I5 z2 F4 R" a/ T4 k9 ^2 A6 U2 z
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
0 r- T+ v! T2 V# o- Baccount, getting the affiliate approved for offers, bumping payouts and just about everything else. n9 {. u0 w' y8 a& ]+ s8 m1 N
related to an affiliate's account at the network. Having a good relationship with your affiliate manager7 K& y; H7 @- p
right from the start can really help you.+ B& k( F0 R& S9 K+ @ r9 R( t6 I
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
2 C/ x; o ~* n; Min pop-up form through downloadable software on the visitor's computer. The advertiser pays per
5 R w8 @# ~1 z* qview, starting anywhere from .01 or .015.2 u; b' M2 ]" {5 _ y$ b/ K
In order to use this type of internet traffic, the affiliate can sign up with a number of different
) j+ v) t0 _: `' z3 ycompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
+ s1 Q5 G1 ^3 g: X1 cMediaTraffic, and AdOn Network.
0 d l$ @6 J. F- l( H: F# xDon't popups get blocked by pop blocker software?
6 {. p; E8 a$ y+ |No. Popups are served in a new browser window as if the visitor had opened the new window
& a% X6 L1 j5 W! H% N& m0 x# vthemselves.
2 k- ?' w8 f+ R7 ]+ H4 gHow many popups get served to the visitor?
4 L" ]6 m. S! E8 ?* o! }The number of popups served varies depending on the PPV network. Some pop more frequently
. F0 e8 W% ]+ K(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by& R) q& n, Z w: {7 c
serving this kind of advertising, so they have to toe the line between keeping their software$ C. G7 `3 P0 G, b
downloaded and still making a profit.
' l) k! n9 o# h4 n" A! G3 [Isn't this type of software bad? Why would anyone keep it on their computer?
$ i8 w0 N7 y, z# [( iNo, this type of software doesn't harm the user's computer." n4 C$ x$ Y Z1 m
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,+ `1 z) ?) e# h. x+ s
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
$ I! J( q0 S% P" Z6 [# w4 I' Wthat they can continue to have access to the incentive.2 `% j" P5 p/ _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 35 B% O {/ D p
How to Get Accepted into a CPA Network
$ E7 b+ H- Z5 |$ r; I5 WIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
8 Z1 K4 C4 c7 \1 f7 W) `& T+ }to start looking for networks is Offervault which lists offers and lets you compare payouts across
% @8 ?4 W4 q6 i3 w! e; t% f P) Fdifferent networks.
; W/ i" s# y# QOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
% r1 X; {1 p- i6 ^4 N7 \application and be as specific as possible about your promotion methods. Usually some time after& Z2 }. c: n% t% _# D0 M; U: T& R
receiving your application, the company will call to interview you. The phone interview is a critical
8 `: k/ d4 n' m; w6 ipart of the application process, and most networks will deny your application outright if they can't get
! c5 I8 `& ~& Syou on the phone.
0 @( v2 d, w: E) s; wOften, the person who does your phone interview will actually become your affiliate manager after& [ C- R* v( I/ O
you get accepted, so it's a good time to put your best food forward.% w7 _3 z0 A! \
You might not relish at the idea of someone grilling you about your internet marketing methods over% G2 v, ^5 q% N9 @; `: n: H( z
the phone, but trust me, this part is critical. Have answers in mind for the questions:
* U# l! I, z) Z o* x( P* F4 p2 d3 tWhat methods do you use to market offers?
0 C; c! M" |8 H3 n" o( f- MDo you already have a website you will be using?
0 o0 c* r g- T' X+ q1 x. ZHow much is your advertising budget?
, [0 X( I" N( j) L" q- ZWhat other networks are you a member of?
2 j6 G3 \3 [) Y9 e" {4 n8 _Who are your affiliate managers at these networks?
2 K% Q" q& f6 FDo you use social media (Facebook, twitter, etc.) to market offers?+ j- S3 B# T, V
How much traffic can you drive?
& o3 w2 { h( `4 w" NDo you have a personal recommendation from anyone who is already a member?
3 v8 N3 u3 @7 _9 S* a2 ~9 G) ?" POnce you provide satisfactory answers to these questions, the network will approve or deny your
8 I* R/ g+ [2 X3 }' _2 xapplication. If you get denied, just keep applying or call someone on the phone and try again. Be8 X5 ?8 X9 W7 ?. u
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
- w5 ? c& p" J3 Y* t, |" wfor the network can be helpful.- p! t& T$ Y! J
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate- \$ p' s4 P* R% ~3 t4 e
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
5 ^: n& N" R3 m7 D8 l7 n! {/ {owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know6 a3 h% b$ s" A1 C% X
people can open a lot of doors as far as networks are concerned.6 W- R' k; w3 u' Q% O+ W
After You Join a CPA Network
. a5 c* g9 R6 X pOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
/ M# @# I; S1 E+ |* w$ Wand make an attempt to get to know them a little bit.( n' b7 m v/ Q( x5 w6 L; ]3 m
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
" r9 @2 P; B1 q+ a# H, ]- Z% ?0 Kweight in gold. Start feeling them out from the start and try to get to know them. Once you get
0 k" D1 g4 T+ k O) R+ p+ _& A( z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
$ e" q; c# j1 r' u' Q; f* N% u3 flarger, they can really help you with your marketing efforts, scaling campaigns and getting payout8 Q% L+ J3 }+ C8 F3 @
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
! Q. \" l, m2 X$ remail.
" x: `* k! y3 Z3 Q# ]# I4 E4 \For more helpful info about dealing with affiliate managers, check out:
, J2 Z- z9 @& ?( w4 _http://ppvplaybook.com/blog/musi ... -affiliate-manager/. R [ q0 C. R7 u) p' o/ X: O
http://www.mrgreen.am/affiliate- ... iate-managers-want/
# a. f) y' h$ X6 x# i5 Q. C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5* k# U7 H* n0 p0 E$ P5 \4 }1 l
Set Up Web Hosting) H+ Q, p- K" h1 J: _/ P
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said7 T8 `; i, j+ q' z
about internet hosting. In general, you get what you pay for with hosting. When you use a shared; H2 L" k$ y* x0 r. o. ^5 P9 t
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
9 |) ~, D' \. K0 S5 ~4 |5 _whoever else is on the same server as you.
9 S2 e& n: `; ~$ n! K" oSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast- u2 Y! p2 b9 t0 {, A
enough that the visitor can't close the window before your pop up is even shown. You have about 3
. N Z5 A% H6 _5 U; q7 y$ \seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.7 P( y1 Y. g3 V
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a+ Y8 U# i3 F- ?
house full of roommates (hosting customers).. F7 l: P+ o; `# m* a. Y3 S
In shared hosting, this is like having roommates where everyone has no specific designated area inside
- I5 L! w9 a- R& c2 C1 q& C$ F9 ~' _the fridge where they are supposed to put their food. Everyone just jams their food in however it will% P) f* l2 A* h" f' u3 {+ j
fit.
0 _" w- p# @3 ?% k: w: dSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
, k. Q. y4 ^+ x/ J1 O$ E% a& v, Pthe rest of the roommates, by virtue of simply needing more space and resources to accommodate8 m7 Z3 Z+ u$ F( ?% i% B
their food. Everyone else's food in the house has less space to take advantage of.
& L( r) I( C4 u; b4 H4 U4 LIf you have less server resources to take advantage of, your ability to serve popups will slow down. For0 c0 ]* _' T) h- C
any type of hosting this is a bad thing, and especially while running PPV traffic.* B) W \) {0 j, e: F' |
In the case of a virtual private server (VPS), everyone in the house has their own designated space
5 E$ E0 Y2 `5 \# }2 Sinside the fridge to put their food, and other roommates can't come into that space. The server is
$ \) w% `: \& p% _" t( L& Kpartitioned, so that each customer can only use a specific amount of resources at any given time.- L3 r3 ]/ ]: l& {
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
0 r! E2 [* ]- e+ w8 @* o% |) ~" Mbelong to you and no one else can use up those resources. This makes it possible to serve much more
_$ l6 V2 W3 q. s2 I7 p8 Jtraffic, faster.
; ^" g7 Z0 `- t- dAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.. t. A; b+ p% F4 f
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
+ C5 O9 h" \2 N2 _6 Fhere:
) h: a5 Y* P% ?' k3 }! U/ b4 ], @http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
+ @- Q( O4 q( `VPS&highlight=hosting- `8 i% B% @" {. T5 d0 M
Dedicated-Hosting-vs Shared-Hosting, u- }6 i8 q# k" n- _/ w+ p
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
; h7 q7 u+ @% V' l, o/ a+ f% eHosting...Your-thoughts
* x, l# R3 I- _' j5 ]% ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 66 c4 h1 |' D; Q1 A, x& | A
Hosting Providers for PPV- n! Z/ ?" g' J6 l
Beyond Hosting
1 F7 k2 U8 W0 O! V6 e! f0 hhttp://beyondhosting.net/, @6 J0 R5 k0 ] S& M9 s
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
* t0 m5 t% y/ ^- b. Y9 vreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
' k2 z r7 Q3 l# I3 r& T2 Y( Fdirect linking with PPV. Also, these guys provide great support./ Q. K( F; s6 b! O$ B/ l' S
Prosper202 Optimized Hosting2 S/ ]! g6 X* g3 w4 j* u+ B
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/* P: ?1 u( V: J
CPVLab Optimized Hosting
; o/ J" Q4 L9 t7 r, K' Thttp://beyondhosting.net/CPVLab-Hosting/% Y' U1 \' p$ i/ [- U& q
Domain Names for PPV( Q7 H2 `) U0 c7 M
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is$ _( o* |$ V- d- n
where you're going to host your tracking software and your landing pages if you decide to make them.( h4 L; f: @ D f
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
) R$ C6 j% ^& C3 ^, u7 Q5 k# Abland one is fine to start with, to host both your landing pages and tracking software. The .com,# R, z) J( _1 E6 v! `" O
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
- E7 U4 s, c+ ?9 A$ K& Jterm or build a whole website.5 ]; ~( [7 I+ y/ A
After you buy hosting, a domain and get those all attached to each other, the next step is to install
0 ?$ ]- N1 b+ ~( ztracking software on your domain. This is really important, because it is necessary to track your3 V' J" N" ^ V/ d6 r9 s5 z
conversions down to keyword level so that you can optimize your campaigns. Without proper6 {6 z7 c8 y) J! f
tracking, it is impossible to know what is working and what isn't.
! g* {' X6 S( F( `% B) yTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software0 t& X3 m- B( Z7 e
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.+ d' @) F ?; o, L* q) ^. P0 o
Prosper202
) U! j/ w7 g( ~' d: Chttp://prosper.tracking202.com/apps/# }, }: \/ N; d" V) w2 w; {# g- {
CPV Lab( Q9 o% _' d7 i$ q, l& T2 g8 X: F
http://cpvlab.com/- a# {6 g5 _. ? k& f, O% n' V8 }
CPVLab Help Videos! ~: k* v6 m1 b6 \6 _
http://ppvlab.com/oweiw/oiurw/vdm.htm
: C" A# n. J( aAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an. |& V$ i8 [/ v9 h2 J/ b8 B
industry standard.
1 O5 ?5 i) P- R, w1 k* ? o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 73 e; }/ W( J& w% ]
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from& S$ |- |* P$ ?
good support if you have problems with your installation.; b T) ?0 Q3 I' ]2 l. U, ?
Tracking 2022 \: _7 O& h* h- ^/ Z; t
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
6 b3 d- }6 r2 y8 Hcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user; n9 X2 l) @' T# A9 y
area.
7 E8 y3 s& }$ @/ ~1 g/ VIf you choose this option, keep in mind that your tracking software, one of the most important parts of
& g& H9 m* R/ D, e4 @0 ~+ A/ Xyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
, r. U8 R- t# R( pinterface, and their hosting.6 x v4 P( T5 o p; ~
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords* s, u' b- @% j; p/ ]
and targets which you are bidding on. Leaving this up to chance in order to save money could
- F( e" E: h1 P/ L) j! Y/ kpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
5 p+ {3 J8 N3 T6 m& J" r, a' Fwere using." j! w" y) F$ U3 ]% N. o6 Z8 M) A
Choose An Offer
, `8 l3 W. L9 oNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
! H8 e( }& @0 \8 ^/ }. jLesson on Offer Selection
2 q+ y& l f' A5 ^4 ihttp://www.ppvplaybook.com/forum ... on-Selecting-Offers! |: u& H0 F. k' e0 c- s- Z* ~
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.3 p Y0 r. M; E( r* c6 f3 L
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using2 B. w2 h) I5 X
LeadImpact as the traffic source.9 U9 E$ W& D# A8 Z9 W
Now the best way to learn how to put all of this together is to just get started. For some variation in3 t# v B( S: Q# k% e! u
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
0 s+ I8 n, c7 G: Y3 U4 dcampaign.
0 X' r$ C. \% V' b) [5 rWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
7 c9 v9 S0 k; `8 I; m8 I& _page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says6 H. u' u! D# C/ Q+ s9 k3 }- i
that all traffic is accepted.
/ M3 A! u$ j$ Z+ K4 f7 _First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
3 @9 v7 z; A9 H. kThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can3 \( o1 d- S9 Z
get creatives like banners or images specifically for the offer.. Q- g5 R2 v& B5 X$ j- I' A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 82 t) ^1 E( {$ S2 c% x5 G7 }2 @+ K
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can* }% C3 A1 H$ q6 j w8 X
track my keywords. Without doing this, it isn't possible to see what's converting.
# v" N/ q7 g0 O3 p3 @. mIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
* j+ L) E5 F+ Z$ x. i+ Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
3 a: X" _* q6 S0 }0 {In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
3 ?' \ P) B! V' obottom of the page:0 z/ n8 E2 \5 s. t8 |6 _
Next, I have to cut and paste this pixel into my offer at Ads4Dough.& B9 Y" w; U4 v ?; \% C
Click on the offer → pixels → Add a new pixel and this comes up:5 z8 L0 f" v# r" W3 Y. B
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL3 H! @' {2 H- L; A
from your software into the box that says 'Enter URL of image to load'.
& x. }2 B' b$ M- e5 o8 gOnce you do this, it should look like this:3 e9 @ f; l) Y- c7 Z5 f* i( e4 u* q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 106 s2 Y5 K) s1 R8 L2 M! E4 V$ s
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
4 q* s2 {8 a5 T% q; u5 B( U$ qNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
, M6 e' V( S/ U% \8 ZProsper or CPVLab.1 B$ k g: @, V( R5 F3 V- ~
, E9 x5 L# U- Y. K |
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发表于 2012-12-27 18:47:17
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