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PPV GUIDE [PPV新手入门][28页]
( v3 J+ X) P4 _# }! d详细的请下载电子书！
& W" ^4 ~% e4 }1 g5 F4 x" h% q G' \& l7 ~: a& f
7 H2 D" Y5 t1 N. |6 @, E1 U4 ^+ GNewbie Guide1 _0 {9 u( D! |
PPVPlaybook.com, o) D6 h1 `, D
Tracy Shaffer, R i, W1 Y% H, c3 T8 E( V8 w6 T* O& P
David Ford. W! }# @' X3 ^7 v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1: g u# k6 B: l [
Getting Your Mind Right to Start Affiliate Marketing
; O! u$ N' W/ O- i! Y6 N6 N2 N5 lThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an& k" H6 L! x% `% l/ b
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where& M) ], X$ Z# a( r D9 A
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
* U8 |3 S6 n# K& w# a' Owith any success, these claims are laughable and far from the truth.
4 U' l4 R( q, v5 VAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
0 I% y$ w6 X1 `! ~3 M8 Mflow management. The main benefits are the low barrier to entry compared to other businesses, and! e/ @6 H/ s5 x( E3 U7 p& W
the ability for a marketer to be a one person shop and make an incredible amount of money with low
% o) t% E c* z7 A2 J2 s& Koverhead.
8 x" S. a C- GThe winners in this business are the ones with persistence when nothing works, who know there's& ^) g( i% @) U+ ~( [ }2 @3 U
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.# [# V4 M- `: G: g; d2 u
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
/ A) J$ [8 Y: G! @: \- E0 nstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
. q& M% ` d0 Z, a; eMost of these things happen suddenly and without warning, and they all contribute to the amazing8 C0 Q2 X0 m9 X" \# Y
learning experience available to anyone with a few hundred bucks and the ability to open an$ D- A% O5 d* `, z+ X$ a0 Y0 Q
advertising account.- N8 a* H }; F* n: ~5 a
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
3 p- C" W; s, |( ?9 wwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
; |. u. f& N* ]- Lmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
+ h* i& {7 s. D" f" [3 f/ ^trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.- A( A) x, P/ ?% x; R
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you* R/ ~/ S* B) R8 Y' x& V x( e
started building PPV campaigns right away from start to finish. With that said, time to jump in and get/ e! b8 `( z0 \3 r* w: U% ~0 P
started building.. T& a2 @: C9 U
Things you need to get started:
x: B, v4 I# s1 c1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
8 @4 v6 D3 ], e- P2 W2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
; K& H7 |) c0 l/ C3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)3 t' {- z6 T- B! j4 J% O
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)% q6 Y8 H1 C4 }; y
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
' g* i1 }+ l$ F1 G" G8 C1 Mwith PPV.
3 m: @) i5 G* z% A& WBasic Getting Started Definitions0 R- F/ J$ |+ w" F( U; e; e
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more1 G" \! E! d( Q0 k( l) x# ~
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
# x3 Z1 A4 R7 d X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2) E8 M l+ r: v0 F; z
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
7 G: s3 e7 ~, W/ A- s- R1 V% }Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
& a n, ~/ M, k8 E _receives a commission on that product. An example would be the Amazon.com Associates program,* @ |" E5 \* r! M! _( t5 w( d; k8 c
Comission Junction or Clickbank.
! V6 A, r+ f0 H6 p; a5 NCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes0 K1 s3 D V8 ?! E( A
an action like filling out a form, submitting their email address, signing up for a service or sometimes5 R/ Z+ i3 q/ o' {2 m, b
buying a product. An example would be Ads4Dough or Neverblue.5 ^1 ^3 T6 q% I6 x- K) ?5 p0 l
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
) w# F5 o- [! E9 v+ A: Saccount, getting the affiliate approved for offers, bumping payouts and just about everything else2 [# T% |# A% K+ f- y
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
& w# N4 M* L! |: A+ Jright from the start can really help you.
% G. f# Q9 r. ~ b+ Z5 tPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
9 t; k/ l5 C0 q; X% s3 kin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
3 T- s2 M! i5 z; h/ G6 q$ aview, starting anywhere from .01 or .015.
6 m' f7 r: ?& nIn order to use this type of internet traffic, the affiliate can sign up with a number of different( ~, `/ M t, E4 I! L ~' m* `
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
% h, n* G: Q" j; w2 L& OMediaTraffic, and AdOn Network.5 h$ o' S3 \- _2 g; c/ `6 q7 N5 G. q
Don't popups get blocked by pop blocker software?
: b1 h, r- M% M( [No. Popups are served in a new browser window as if the visitor had opened the new window
+ j$ n3 z" C3 D" q+ p8 _themselves.
' r p7 y" l9 a% `3 [* n( K( \: uHow many popups get served to the visitor?; R7 r) U9 j) l$ W9 W4 [: K' r
The number of popups served varies depending on the PPV network. Some pop more frequently
% j* \8 S+ O: @. s0 N2 J+ F(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
8 H2 V' W6 [+ L# w# sserving this kind of advertising, so they have to toe the line between keeping their software
- |# F' q [' \0 Hdownloaded and still making a profit." M8 B; Z/ d5 e, w% P
Isn't this type of software bad? Why would anyone keep it on their computer?
; \$ U2 c, Q4 J, A: B1 GNo, this type of software doesn't harm the user's computer.
0 ?4 m9 i; ?0 ]8 @) b7 {/ \1 F$ _Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
) ~' O! ]' ]4 C$ Atoolbars or videos to place the software on their computer. The visitor keeps the software in place so7 |) Z3 c. g" Z8 G
that they can continue to have access to the incentive.+ x7 s" u$ ~2 N! N/ @2 Q6 D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3' P. Y* R% p/ o* F+ K
How to Get Accepted into a CPA Network
9 I; W& V" E) h, Z' B. mIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
, o$ K3 y, F1 w2 C2 L1 H7 `; c8 Cto start looking for networks is Offervault which lists offers and lets you compare payouts across
& x* E- T( r% gdifferent networks., Z% [7 v1 D8 _- B7 T0 ~
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)* [8 O2 \4 Z1 A
application and be as specific as possible about your promotion methods. Usually some time after9 [, I' R& H, s3 N, g
receiving your application, the company will call to interview you. The phone interview is a critical
* E) B8 l+ W, N: Vpart of the application process, and most networks will deny your application outright if they can't get
/ ?; Q0 G* T! E7 e* Z/ }you on the phone.
$ V3 s6 C) ^5 M9 m) b2 JOften, the person who does your phone interview will actually become your affiliate manager after
{" o( k5 h$ l; ^you get accepted, so it's a good time to put your best food forward.
2 Z' D! ~- D! L* B6 AYou might not relish at the idea of someone grilling you about your internet marketing methods over
, V/ W1 O3 m. q6 W7 athe phone, but trust me, this part is critical. Have answers in mind for the questions:# C, G% n4 W1 H: G) Q& C& y+ t
What methods do you use to market offers?4 D7 }7 |* l1 T
Do you already have a website you will be using?* C# Z, `+ ?: |; t1 T0 o2 Q4 [
How much is your advertising budget?. x" W/ Z7 K) W% d( _) S4 Y
What other networks are you a member of?0 z6 @& `% W! ]; Z! I* O
Who are your affiliate managers at these networks?
. J7 _9 p# {# g- W( sDo you use social media (Facebook, twitter, etc.) to market offers?
! \2 [7 j( K$ _% f9 \How much traffic can you drive?0 o& S* r( A: c5 R0 j
Do you have a personal recommendation from anyone who is already a member?0 \% C6 |; `3 P( Q: M' E4 K* d7 ]6 S
Once you provide satisfactory answers to these questions, the network will approve or deny your2 g! y& c" |4 g. L4 a. V9 v$ D
application. If you get denied, just keep applying or call someone on the phone and try again. Be
; U2 g% R# v8 j& A, f# o* ?2 D. Epersistent. Also, getting a personal recommendation from someone who is already an active affiliate
! Q; {, a4 M+ g( _for the network can be helpful.; h4 W2 ?% `: j y/ A/ ]
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate( y/ R0 D" u$ S+ `0 w) U3 X3 L2 U9 @
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
" h3 z' M! B* a+ rowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know" i2 e# Q# t$ s+ H+ \
people can open a lot of doors as far as networks are concerned.
$ {- i4 D0 j4 o( eAfter You Join a CPA Network- u/ \# c9 f( O' c8 s1 n# \6 O$ V
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
& W4 n; K- D5 n) @: tand make an attempt to get to know them a little bit.
' Q0 q: L8 ~( c; _' ?( ]; XFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
( \* [1 |1 R7 aweight in gold. Start feeling them out from the start and try to get to know them. Once you get
6 n% U C7 }( H/ q# |' |1 Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 47 ?- ]$ U+ ?* M5 F- d
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
/ R) |8 ` U& U- l' hbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus: z6 k3 P+ U6 ]" j0 j4 A
email.0 ~4 n; K% w' `$ Q' e( Q
For more helpful info about dealing with affiliate managers, check out:; I' H/ p" J5 K4 a0 Q9 v4 q% S
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
7 d; k; l# }: _+ D% x" Rhttp://www.mrgreen.am/affiliate- ... iate-managers-want// \0 Z$ T! d! ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 54 [! E$ B; J2 a& J
Set Up Web Hosting) p9 v' v* G. B+ Y
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
. `( z ?2 V" i( W4 c) M/ Gabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
; c' j7 o; \/ ehost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
2 S$ ]+ V& ?3 B! H: o. S1 w. K4 Wwhoever else is on the same server as you.; y2 t2 J+ u* S6 b x- h! x! N! n8 w
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast7 s6 ]. z8 N8 p$ x8 N
enough that the visitor can't close the window before your pop up is even shown. You have about 33 }% V0 _, u5 c" ]" S4 Y0 s( q6 c
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
: }& {: X( E, [4 {- ~' Z9 cTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
+ g7 U' ?8 v6 v' W1 N9 W$ i3 qhouse full of roommates (hosting customers).
/ A W" g. N) m+ J* w: u- mIn shared hosting, this is like having roommates where everyone has no specific designated area inside9 l& K+ M4 `. c: g' @/ R
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
: l# O. M$ d+ {0 I+ k( a) ffit.
' r4 t9 S3 Q! [: K# w% CSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
/ Z: o/ X$ U _ V$ hthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
7 J! `! Z! T0 g" ^% H2 etheir food. Everyone else's food in the house has less space to take advantage of.
2 T# H. N) l; L% C- l# TIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
1 Q3 Y; Z1 b1 e+ Wany type of hosting this is a bad thing, and especially while running PPV traffic.8 t; H5 ]& p9 [5 T B1 N) K. c
In the case of a virtual private server (VPS), everyone in the house has their own designated space. E* B. w: ?" x: l4 [
inside the fridge to put their food, and other roommates can't come into that space. The server is
: O7 E/ _5 v9 r. ipartitioned, so that each customer can only use a specific amount of resources at any given time.
) k: O3 I% e/ ^9 d0 QA dedicated server would be like having the whole fridge to yourself. All of the server's resources& c, ^1 ~1 M. {4 c: t
belong to you and no one else can use up those resources. This makes it possible to serve much more
% ^. B6 V7 q N$ i( [; j4 ktraffic, faster.- U/ J, B4 k2 n* Q8 [
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
8 {7 x) R! z4 a! j w0 ~Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is- a. P) ~( g0 E. t
here:1 o, e; l' t6 A* y0 L: a2 l
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-0 G% e. x5 i3 y
VPS&highlight=hosting' P9 b) s0 N6 k! G: {, [
Dedicated-Hosting-vs Shared-Hosting
3 I9 F) j# F4 fhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
# {4 [/ G4 J0 K, mHosting...Your-thoughts
' i3 a- y7 L$ n3 u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6: I! G2 W. Y8 i0 V3 f2 }7 H. z
Hosting Providers for PPV6 b# g- T; H6 ~; y8 O8 D5 f3 U
Beyond Hosting/ X4 ?" u5 l" c5 q" O
http://beyondhosting.net/3 r* @! F. u+ m7 T w" J
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment. k$ p& y4 }3 u" @2 h6 z: V/ X- h
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
6 m) L& E2 q# K" v) j$ Y; Mdirect linking with PPV. Also, these guys provide great support.' k0 z5 q: r% `% u
Prosper202 Optimized Hosting
4 S" U' }+ c2 K4 C0 Zhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/9 G1 O$ {7 D) r# |+ U! q
CPVLab Optimized Hosting+ |$ n! k0 Y/ Z
http://beyondhosting.net/CPVLab-Hosting/
6 t1 o+ j* H; j4 J j! @Domain Names for PPV3 \+ H4 n2 ^9 {5 _0 r9 O; `
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
: M2 |) o% }5 Mwhere you're going to host your tracking software and your landing pages if you decide to make them. S$ i5 q" d3 ^& A- A
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,7 K0 ]( j. L% e- E
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
5 r5 W$ h8 @4 i" G.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a& B0 c2 s$ J. ]- s
term or build a whole website.* h! S: e% d! q: X
After you buy hosting, a domain and get those all attached to each other, the next step is to install% \/ ^. _$ V6 f& G4 ]
tracking software on your domain. This is really important, because it is necessary to track your+ K. v/ B7 o) L. F0 M0 O, q x
conversions down to keyword level so that you can optimize your campaigns. Without proper
# w! L! h0 m9 E! S4 |8 i8 h. `3 z* Itracking, it is impossible to know what is working and what isn't.- h3 Z! h6 y& z$ x _% z/ r0 r' V
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
( P6 ]7 ~) ]6 s2 i* \is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
+ T* R/ r5 \5 R; P+ tProsper2028 o/ Y6 r y' f$ s$ a% c
http://prosper.tracking202.com/apps/
- Q4 k0 o. x7 f8 w2 ?7 UCPV Lab
a. q1 e( _0 O1 y7 q2 dhttp://cpvlab.com/
8 C( O( J' X4 DCPVLab Help Videos' R, E! ?6 h( g; U4 Z
http://ppvlab.com/oweiw/oiurw/vdm.htm, N- [0 y0 p1 W
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
% X& R( z' r( b/ F) }' R( R6 |industry standard.
6 v/ h; }& W# m) f; `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
# B9 O2 H5 m1 @& ~CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from2 H$ P! w2 |' J
good support if you have problems with your installation.
9 ?4 @3 [+ f) M* ~/ _- N }2 ]Tracking 202
2 e1 n0 [3 r% }2 S+ l3 tTracking 202 is the hosted version of Prosper202. You can create a free account and then build your! \: c( W& W+ \3 \
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
$ `( h9 j8 D8 j" jarea.
* K: H/ N5 m0 ?' ~; YIf you choose this option, keep in mind that your tracking software, one of the most important parts of
, d! a( z/ m7 c! z6 }your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
3 z4 c5 |3 _% h) l3 ^/ v4 j5 Jinterface, and their hosting.' o$ J2 R: X* ^, y' {
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
9 v0 {0 s% t# D9 B2 F9 S Land targets which you are bidding on. Leaving this up to chance in order to save money could
0 ?1 Y+ |- X) R: W3 cpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
! A* s& ?) j6 J" P& K2 k9 K& V; wwere using.
) _+ U" `* h2 ?. D' N2 b0 y) TChoose An Offer
& L/ A# p# U- y+ y8 G' a+ b/ Q8 KNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.4 o: z7 @2 D0 U9 V+ x! x* |
Lesson on Offer Selection+ S6 f# b1 A( K( @5 `8 V
http://www.ppvplaybook.com/forum ... on-Selecting-Offers' P p2 z, B! `* n3 D# o
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.1 l. A* B3 L, r
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using( G; y/ K/ K* l3 G& L9 L4 o
LeadImpact as the traffic source.' I" {3 i; S# V7 A. @
Now the best way to learn how to put all of this together is to just get started. For some variation in* }2 [ Q3 ?+ P/ \( `. d, H/ t
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
: {1 I% y, O0 R) U6 r, Z( `campaign.1 z& Z5 i: R& q/ c4 [8 w: Z
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first! v4 Y W6 L! G
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says7 m7 W& w0 d5 a/ t. Z* e& A
that all traffic is accepted.2 U& A; _$ f; g' w
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.- _" v/ Q+ ]0 S' J+ M. ^5 w
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can& V% M+ E% x0 l
get creatives like banners or images specifically for the offer.. T8 V' Y/ i5 [9 A, S5 r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 80 e: f) y% T3 x$ a6 G
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
& e% V J' H4 `! Utrack my keywords. Without doing this, it isn't possible to see what's converting.
! x& O( b7 _/ ]4 i7 T+ N" S# C) eIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
b6 R8 j3 L+ e8 i9 l1 Y. l- v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
/ H7 }8 c' }1 ^& WIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
% p6 p2 g% g. _9 b0 a6 Z. M: K, @2 H4 A) Kbottom of the page:
) n4 h9 p7 r$ U* t0 tNext, I have to cut and paste this pixel into my offer at Ads4Dough.9 F" {1 u. R0 @: e7 s
Click on the offer → pixels → Add a new pixel and this comes up:
1 s, E3 |" J; D! \Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL" m8 w4 C: }# H
from your software into the box that says 'Enter URL of image to load'.
6 O8 \7 R0 E1 o; m+ Z/ e! zOnce you do this, it should look like this:
8 ~! D. ?, c1 o( i: W) @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
' Q& E6 q( d# j% R3 e [3 g, K% nClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:( @& z6 c1 z( K9 ^( P6 M$ D
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either. P4 x* K. b2 f# V/ @* X, x
Prosper or CPVLab.+ s& S4 y( k! P0 a3 { _/ ]9 d! P
7 r; S: m5 j9 h4 }5 W( ~ |
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发表于 2012-12-27 18:47:17
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