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PPV GUIDE [PPV新手入门][28页]& w V0 Q5 @( r, h7 V: m9 t0 z+ Q" C+ p& J
详细的请下载电子书！$ `' | ?8 @+ s
( c, Q$ d' R; [2 [2 M) T9 e
# f8 e) y3 G9 D+ J' U- mNewbie Guide
. K5 b% Y. c1 | EPPVPlaybook.com. P5 A6 f/ p) j/ ]& u3 P/ o
Tracy Shaffer
5 X( X7 G6 W) B% F: J$ [2 s4 tDavid Ford+ f0 Q! z+ _$ f; Y- u! M/ N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
+ F. _: p, k1 P m1 @Getting Your Mind Right to Start Affiliate Marketing
* R3 o2 |6 t! t( ]9 fThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an- v( I( {8 e; _4 Q( D" _1 L
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
, X2 z9 U! L) |- Vyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
* i/ s4 \/ M9 O/ x7 A% E* z* Iwith any success, these claims are laughable and far from the truth. `2 {& e' f2 ?" h, k' `# w
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash/ G4 s2 y2 Q2 [; P
flow management. The main benefits are the low barrier to entry compared to other businesses, and# c0 G1 U, n: T
the ability for a marketer to be a one person shop and make an incredible amount of money with low3 s- H f3 x, l5 d/ N" R% z" @7 H7 C
overhead.
T4 R: A& Z u- k9 f% l) kThe winners in this business are the ones with persistence when nothing works, who know there's
$ m8 P' X- _7 a9 V; rplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.) Z4 }6 N5 _+ B: R7 J% H0 `6 E
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
2 r2 u9 h" I8 z# rstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.3 Y4 \+ O. a! u# D
Most of these things happen suddenly and without warning, and they all contribute to the amazing
p( p9 m7 o) z, alearning experience available to anyone with a few hundred bucks and the ability to open an
+ n6 E. G1 W- ?( {% c) E! Eadvertising account.* K8 `- V7 `0 Q' g+ M9 {
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
+ `7 k B9 D. r) a; w1 G0 w: e" {* Iwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
3 U# w \3 w6 P+ o+ b+ b1 q& B( s3 Vmarketing has spent countless hours learning, trying new things, launching, tweaking, improving," N# n4 m7 f6 v% v# [7 b/ o, z
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.6 i z+ A( h# k& D8 [
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
' E L m8 ^7 u1 `5 z: kstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
& i; u- K; I2 J4 i, }started building.$ d. \$ w% L$ N% j R
Things you need to get started:
- V/ \1 Z/ C% N8 N K, k8 l! L" S# q; J1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)( ^/ ^7 o+ F5 I. u9 Y! L3 W
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
' T8 {2 I7 t. E# T0 m) i R6 W. c3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
7 w* S+ G3 a; y1 C+ n& Z4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
' a+ @! s" w8 b' pThis guide describes from start to finish, how to get started in affiliate marketing by running traffic9 p4 T* y3 S% T
with PPV.9 D8 X2 n0 v3 g# v- @' V# z
Basic Getting Started Definitions
1 y6 ~$ C# Y" l2 ^& S& |Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more& }$ T$ j5 b C
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main6 L+ v' c5 K8 ~0 [$ L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
& v( U- g$ t: ^! w% t9 n7 `' l+ Ntypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).5 N" y f' b$ }( }; z
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
+ M/ s4 ?! P2 V2 Ereceives a commission on that product. An example would be the Amazon.com Associates program,
( P; _6 z6 y0 VComission Junction or Clickbank., o* J) P1 N6 R! i- g& n9 o
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes3 z5 b: r/ v2 S
an action like filling out a form, submitting their email address, signing up for a service or sometimes) b W; F. n5 O- S1 f
buying a product. An example would be Ads4Dough or Neverblue.
; a: H2 t( _' b' [! ~8 ]3 gAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
@- U/ P! t3 O' E! Q3 waccount, getting the affiliate approved for offers, bumping payouts and just about everything else) {9 s5 I R6 [: r: B3 |/ N8 {% |
related to an affiliate's account at the network. Having a good relationship with your affiliate manager; K. S" b' ?! a3 O7 R9 ]
right from the start can really help you.
4 \" R7 K t/ c( X( VPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served1 ^' s. E+ \8 z, @) D) E
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
, R$ B% V- b. F1 H( z; @) Dview, starting anywhere from .01 or .015.1 x3 L3 ]" G! x$ ?6 h. b
In order to use this type of internet traffic, the affiliate can sign up with a number of different
0 D# e' p, e4 G. Y' Q/ Q# ~companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
% `, s4 l! ~1 B5 J5 Y/ u7 fMediaTraffic, and AdOn Network.
6 t1 g5 J3 N) ]1 k4 gDon't popups get blocked by pop blocker software?: ?% F- c. x3 ^1 n- V6 i5 j
No. Popups are served in a new browser window as if the visitor had opened the new window# N$ X4 O2 e8 ~' w( W5 u. j
themselves.7 u/ R5 d# C$ ~& M! D2 m: `
How many popups get served to the visitor?
# ^2 y8 e+ g6 ?The number of popups served varies depending on the PPV network. Some pop more frequently+ \ p( V; L! r. H. r0 ?
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by3 E4 w- U; ~8 p8 h# n
serving this kind of advertising, so they have to toe the line between keeping their software
. r) q9 J m. a7 l. }/ Qdownloaded and still making a profit. P. V6 a( z% @% p+ h8 I$ J
Isn't this type of software bad? Why would anyone keep it on their computer?! T4 X+ J! ^- ]! [/ T& o2 K
No, this type of software doesn't harm the user's computer.' T8 a4 L- ]; U
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,* |* X" j9 n" x$ L
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
/ u9 g8 }* W* n+ R, Hthat they can continue to have access to the incentive.. R' p; W. f4 [- M6 F8 s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 38 A6 A+ d! R9 W7 g
How to Get Accepted into a CPA Network% h! ]! N8 h% E" v
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place* t) Q3 f1 |" s% G$ \2 U1 D
to start looking for networks is Offervault which lists offers and lets you compare payouts across9 I0 }) h8 a' m$ d; a1 _
different networks.
5 C* R: a2 _% `$ ?' w8 e5 oOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)6 i6 G l9 ]; f. i2 z1 v8 j2 C" }
application and be as specific as possible about your promotion methods. Usually some time after
/ a/ }; F/ S5 U3 J0 freceiving your application, the company will call to interview you. The phone interview is a critical
/ b7 A* U" J6 u' Epart of the application process, and most networks will deny your application outright if they can't get
, \: ?" Y; [" oyou on the phone.
1 E! {% b- P( @Often, the person who does your phone interview will actually become your affiliate manager after1 g6 d# {5 c$ | P2 k, h( x( C
you get accepted, so it's a good time to put your best food forward.$ w1 l# {5 h c5 k) }; K
You might not relish at the idea of someone grilling you about your internet marketing methods over+ s5 `+ n+ Q( w4 l9 w
the phone, but trust me, this part is critical. Have answers in mind for the questions:8 ]) o) M. E F# ^6 y3 b; X
What methods do you use to market offers?( Q% |$ h. s) s% a) Q6 U1 ?5 z
Do you already have a website you will be using?8 g; d s' p3 q4 I2 t! e) }
How much is your advertising budget?7 ~3 z% l* n- t0 a) G& n& E
What other networks are you a member of?2 E/ k- ?7 R5 h
Who are your affiliate managers at these networks?/ g0 _% g& E- A7 a' y
Do you use social media (Facebook, twitter, etc.) to market offers?6 n# R" h R; s s" ~
How much traffic can you drive?
* }! u6 L; F1 @Do you have a personal recommendation from anyone who is already a member?! o$ S) z0 w& J N
Once you provide satisfactory answers to these questions, the network will approve or deny your9 A* ?* p( F3 ~9 D/ T
application. If you get denied, just keep applying or call someone on the phone and try again. Be4 j8 ?: L9 F3 L# Y" D
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
7 v J* }/ S mfor the network can be helpful.; _1 i- Y y i4 P9 R" R8 U' }. @
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
/ k9 V, b# e/ Y f2 }, OSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network* r6 e" ^& ]8 n9 S1 F/ u0 L
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know2 a+ x* Y- S. \$ w( s9 q4 L. j
people can open a lot of doors as far as networks are concerned." @! w$ l& \, z' a4 K
After You Join a CPA Network
- _) t7 c1 n2 X! @( ?% H8 s$ pOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager- y5 z. x# \( O
and make an attempt to get to know them a little bit.
9 B4 i4 S$ t7 ~+ } C- w: k3 I: qFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their r% ?$ N1 t1 k5 p" [& |
weight in gold. Start feeling them out from the start and try to get to know them. Once you get% u& X3 [ X7 o D7 d0 F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 44 S; K; L9 s) D+ m
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout& W' o- S+ W9 M6 W! V, j
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus; \) u( C8 u6 W% C
email.+ U( `! h1 B. |' G3 d
For more helpful info about dealing with affiliate managers, check out:
% N3 Q1 X/ X! g* F+ n3 ehttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
! F9 k3 D2 u& p5 S8 m- mhttp://www.mrgreen.am/affiliate- ... iate-managers-want/* U2 e* Z$ d' u- L$ C8 a/ [: Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5* s6 L& V( ]( k* b; W& o2 W8 E
Set Up Web Hosting2 L/ k8 ]- Y/ \8 s
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said" v; I7 v1 `$ _5 w
about internet hosting. In general, you get what you pay for with hosting. When you use a shared# K6 t5 [; |! ~; W1 l$ T2 G: e
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
$ I9 P6 G0 a8 vwhoever else is on the same server as you.! @( b& _1 a/ t5 ^. O, \
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
L" J+ c9 K, {' d# \& l* k4 jenough that the visitor can't close the window before your pop up is even shown. You have about 3
$ S6 r- M2 ?1 U: sseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.9 @( b/ _+ `& T# _) \
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a# [; d8 |$ e; ~9 W
house full of roommates (hosting customers).
) Z9 Y% ?. f' X. d6 I9 `3 AIn shared hosting, this is like having roommates where everyone has no specific designated area inside
" }" s2 i5 U& a) E' ]the fridge where they are supposed to put their food. Everyone just jams their food in however it will
: i/ G. O6 m9 j% [ ^3 }4 Tfit.- F9 d, U2 d" Y- l a; }0 }9 X
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than9 T- z9 G0 s. X/ n3 L8 G1 y
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
6 E, @! W& I5 D0 K- [their food. Everyone else's food in the house has less space to take advantage of.5 [' r1 ~) ~" i+ ?
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
: j" @) u) u& e3 X6 K" Z- wany type of hosting this is a bad thing, and especially while running PPV traffic.
3 Q R# S4 B# ]6 d5 { ?; aIn the case of a virtual private server (VPS), everyone in the house has their own designated space
7 u- I# ?$ ^! U# V& f& i$ D. _inside the fridge to put their food, and other roommates can't come into that space. The server is
8 F$ T G, _) n4 R, Gpartitioned, so that each customer can only use a specific amount of resources at any given time.
! {/ `1 D H3 Q& ]9 `7 o$ MA dedicated server would be like having the whole fridge to yourself. All of the server's resources
" D1 R" V3 x& Vbelong to you and no one else can use up those resources. This makes it possible to serve much more
6 |, p* z6 ?6 k( Etraffic, faster.+ q1 }, Q1 P- Y2 {
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.5 J& h' Y. _1 G2 M( |- N
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is0 W; p' q. N. z1 P% n
here:
& P& C# v7 {- B3 k/ H8 G4 ~http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
+ d7 @# f/ V: Z4 D! qVPS&highlight=hosting
0 ? k& y7 I+ s8 A" jDedicated-Hosting-vs Shared-Hosting
% K( Y( k2 t4 G2 y5 Jhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
z' N! x0 g; |. F l! ]Hosting...Your-thoughts
' l, |/ V, R) A/ W& i" g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
b1 J* T- u& \5 F- ]! b( j7 mHosting Providers for PPV' a- b/ }/ v% I" t
Beyond Hosting
( ]; _! A, M9 s) d$ Ghttp://beyondhosting.net/& }' |& [3 K, F
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
2 @/ i' `2 i6 J7 e2 }4 z7 H; u6 U; Areceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when8 J* e& u9 E' ?" V2 f: ^7 M' p5 k
direct linking with PPV. Also, these guys provide great support.( u7 P+ C# E l9 ]9 c/ A ^) v+ `- m/ z
Prosper202 Optimized Hosting/ [) B+ z% Y4 c6 Y
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
3 F0 E. K' H/ c) Y7 o: nCPVLab Optimized Hosting" M @3 e: a. c7 E
http://beyondhosting.net/CPVLab-Hosting/7 n5 i) b3 i0 B' }3 a, @: S
Domain Names for PPV
1 V) q1 S" |" p2 B$ x8 x7 i3 M7 qOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
: V: \" K0 s$ h! Ywhere you're going to host your tracking software and your landing pages if you decide to make them.
6 w0 p4 L1 U6 k, T9 H& D5 cOftentimes people wonder if they should have a specific domain name or a generic one. One generic,) u( _: ?% X. G( S" N
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
' w' G& ?5 S6 r, U, Q.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a" h s+ `3 E, J3 E* y3 X3 u
term or build a whole website.
1 w( R; h @* X5 A! U/ O# LAfter you buy hosting, a domain and get those all attached to each other, the next step is to install# b6 z/ j0 X; t& B7 s! b
tracking software on your domain. This is really important, because it is necessary to track your1 h2 d/ H% N. c: y" y T9 D
conversions down to keyword level so that you can optimize your campaigns. Without proper
: |" H! V0 \5 N# Y- @tracking, it is impossible to know what is working and what isn't.
2 ~% I' E/ U( fTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software( m/ {6 C8 ]% y9 M/ H8 Y
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
/ d( t+ {" I/ eProsper202( o; b5 A) g8 |4 N Z8 @
http://prosper.tracking202.com/apps/
5 p2 W t1 @6 M- U# lCPV Lab' {$ J# E% b* X+ R% |/ O/ f0 d6 A
http://cpvlab.com/; Q$ K$ Q( @; ^! ^* ]6 Y3 u
CPVLab Help Videos
' n( K5 Q* B8 Ihttp://ppvlab.com/oweiw/oiurw/vdm.htm ^* I& P+ V) j) t' Z% c0 m- F
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an0 M0 M% ~* [ C1 ]9 {( Y6 W/ `$ ^
industry standard.0 S3 f1 m* E. ]& t7 ~7 m; R4 x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
; ?/ ~, Y3 T; \CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from$ ?8 a9 F% X: U$ Z2 d4 I1 A
good support if you have problems with your installation.2 a3 c& a/ B! H% g- o# }! t
Tracking 202
/ m' i0 o' O) wTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
3 a% N1 N9 E; M9 [$ scampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
: U1 N+ _* O: a+ z: M Earea.$ F1 y' {/ a9 ]* Q z) U2 s
If you choose this option, keep in mind that your tracking software, one of the most important parts of
3 c, N- [" m6 [+ @5 r7 k; myour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202: f6 D% `9 U0 |3 @0 k, w- W
interface, and their hosting.
, Z, n) X9 I1 }4 L9 d4 K* R! xAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
+ r/ ^ y9 r( _3 z2 \4 Dand targets which you are bidding on. Leaving this up to chance in order to save money could% Q* W. I- i0 `" R# h
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
* y3 z! S+ W. t. }0 w, y5 Jwere using.
n2 p# M- I5 o8 x4 _Choose An Offer% O9 d6 C4 X/ N0 `" k
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.$ E' X- T. N. d d' e7 N2 _
Lesson on Offer Selection7 M& |/ a% P( w( U/ k
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
9 O8 u$ Q/ o1 o6 S( m7 @In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
$ O3 ]" S- z6 ~5 R' mTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using) y) A/ t% r! E
LeadImpact as the traffic source.
$ [! f. ]1 Q( F/ G& ]& C1 pNow the best way to learn how to put all of this together is to just get started. For some variation in- ?: o3 y* y8 ]9 B& ^) S4 u; f
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
* i' z( i/ F& P2 L Scampaign.: v; g2 J4 T+ q, F; R4 a# c1 R
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first( T; b. H& G% q
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says( y1 } {- H) j0 l+ R1 ^" K, }; P( d
that all traffic is accepted.
1 k: L/ \5 b' r- h5 Z: h; sFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.3 S$ X* s H8 A+ |0 d( a( t3 B
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
# Q9 I( R" B' I% U P2 ~) l4 ~get creatives like banners or images specifically for the offer.
: V- y# U5 D9 e ?8 ]" N D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
- d& L* p9 M) ABefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
4 _9 `4 t* `& Q4 l2 ltrack my keywords. Without doing this, it isn't possible to see what's converting.& ~4 F+ r v( I9 F* u4 C b1 m
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:* A @* ^+ w+ F! `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9, x" K7 k; g4 p6 x- C
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the q5 s/ d: }# Z4 D& S! W
bottom of the page:
8 P% O& |' F, ^$ U) _6 ~9 n+ XNext, I have to cut and paste this pixel into my offer at Ads4Dough.
: F/ m1 E( M+ a3 g$ Y, r7 m: PClick on the offer → pixels → Add a new pixel and this comes up:
: T( @! c7 G* ?6 N3 {: ZMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
6 l3 H8 Y5 J% q( x; U4 efrom your software into the box that says 'Enter URL of image to load'.
& ~: j9 |, p1 u# O' G" R9 D6 jOnce you do this, it should look like this:
7 x, c" ~ N g6 Z9 L$ j8 y. T* g; I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 102 P8 O8 X% ]" g
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
; x- H% g0 _* N r# W; ?Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either' K5 s; k* H. F6 Q) [0 l6 v. J
Prosper or CPVLab.
/ D5 [ @3 m) e. b& r
9 S( z0 D" q, u, L/ G |
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