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PPV GUIDE [PPV新手入门][28页]4 k- Y: x5 `' ~* e) G, B) F
详细的请下载电子书！
6 R6 P+ a$ M9 L" S- [! _8 Q' [7 }# s( @8 A
" o. ~9 p0 [' [0 _0 ?8 D7 LNewbie Guide
9 G0 i8 ~. w) l1 tPPVPlaybook.com4 V0 n: u7 R' Y
Tracy Shaffer
4 S- q- ]- N v8 \David Ford; W& _, s% M$ v5 G/ N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 14 m/ l/ g4 {* [2 F E+ b4 h
Getting Your Mind Right to Start Affiliate Marketing
% Z" c' e. x( E1 L5 cThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
1 V# J! r6 t- Q# D/ H2 A; @ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where4 |% H* F. D' P( Z* R/ @
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing% v1 J* U' T3 M) ]. G# r
with any success, these claims are laughable and far from the truth.
! ]& f/ y- i9 y! ?Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash" K& }& g; `6 [4 X& x
flow management. The main benefits are the low barrier to entry compared to other businesses, and9 z) N' q; N# H0 ~2 P% t
the ability for a marketer to be a one person shop and make an incredible amount of money with low
) r+ G6 P9 @; i4 ]overhead.6 ?+ ^# D5 Z! I: W% x4 J1 ~' ^
The winners in this business are the ones with persistence when nothing works, who know there's
4 v0 [; B1 m7 M: Eplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.2 l4 }( ]6 D( ~( d$ C' i" X7 p3 }
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
5 }* `1 E! g c5 O; w2 x. E6 P5 gstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
s+ _- U- O2 mMost of these things happen suddenly and without warning, and they all contribute to the amazing
) I7 N! _+ X! jlearning experience available to anyone with a few hundred bucks and the ability to open an! U( @+ m" R8 i4 E, T
advertising account.
8 F$ ]% o" B d# ?5 o) h8 O9 QYour competitors are willing to work at this around the clock. This isn't a push button, instant business
% C8 m6 L% \0 v4 I: c2 v) Vwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
8 b7 U- S2 P7 umarketing has spent countless hours learning, trying new things, launching, tweaking, improving,* ?$ J; r/ u/ m/ f7 ?' x# p
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.$ b4 l* z5 i2 @9 y# t4 x, \
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
" O# Q5 `0 d; {started building PPV campaigns right away from start to finish. With that said, time to jump in and get4 P; K# {9 K, P ]- l4 \* M
started building.
2 |. d4 c0 d7 V; i/ P' e. D+ V' WThings you need to get started:
. _) ^2 I0 w" [; S1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)$ d2 |$ D8 e; L
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
0 T; a$ q( j( f3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)8 a$ j- Z& h" b8 ]% l( F, D
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
# ]' C% h, [3 `2 sThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
4 L' L; K$ ? x- D: twith PPV.. B4 B) _1 Y" _9 v
Basic Getting Started Definitions
& U; h: L/ J& {$ P3 EAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more* q7 ~+ y/ _+ C8 K/ U! S6 J0 D
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
/ V+ F; }' X4 K0 r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
6 L: A0 H. S8 k. wtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
4 A; Z4 Q- v4 u' R, s% hCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate8 c q8 Z5 R$ [8 v# y8 `
receives a commission on that product. An example would be the Amazon.com Associates program,1 X, m1 }3 P9 Y4 I1 g
Comission Junction or Clickbank.
0 l- i' V: D8 U! c& \: R( ?5 mCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
* d% _+ M% a4 j9 @2 Q( q1 T: Can action like filling out a form, submitting their email address, signing up for a service or sometimes
; P: o: p# M8 R2 i. S! M8 bbuying a product. An example would be Ads4Dough or Neverblue.
9 _% T5 k( O3 s( s* [1 m vAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
% R' t @( F. n( E4 D4 ^1 Kaccount, getting the affiliate approved for offers, bumping payouts and just about everything else, v) ^: M; }% r, O! E# O" B
related to an affiliate's account at the network. Having a good relationship with your affiliate manager3 n0 P* W( J$ |
right from the start can really help you.4 @ I3 @ Y6 d2 ~3 U- U: B
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
! @2 R+ O$ m! V" [in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
$ u* i4 _: G; o, ~6 sview, starting anywhere from .01 or .015.
0 X1 x4 i: a9 T9 \7 B3 f, D' MIn order to use this type of internet traffic, the affiliate can sign up with a number of different
6 R( }# w2 I1 t8 {0 |1 Fcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
( U2 u! W2 @( h. b$ ?MediaTraffic, and AdOn Network.
. p8 k& S) o# D4 ^9 {6 a- e) z3 o# jDon't popups get blocked by pop blocker software?" r1 y' l- Q1 S, `; G& h9 Z. ^' f: A
No. Popups are served in a new browser window as if the visitor had opened the new window5 \4 \/ A9 P; z: S7 F1 z% E* i
themselves.8 y6 U. v# \" m
How many popups get served to the visitor?1 T$ u! \$ v! K3 ?4 Q; s
The number of popups served varies depending on the PPV network. Some pop more frequently; E J! t3 P4 I0 c
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
- |6 k9 y/ C# zserving this kind of advertising, so they have to toe the line between keeping their software
8 b+ V- f& o" S; }3 @downloaded and still making a profit.$ o9 ~$ j1 P# g
Isn't this type of software bad? Why would anyone keep it on their computer?& _9 P1 J: F# e; r7 v* d6 G2 z& o
No, this type of software doesn't harm the user's computer.3 ^+ E' C5 Y6 Z8 V- H
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,: r$ c& n+ P* A
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
+ n% Q0 J( o6 U+ D8 Uthat they can continue to have access to the incentive.
; F+ {8 X" H5 _# t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3! d" ~1 b0 R6 G
How to Get Accepted into a CPA Network
0 S6 ^" d; R9 P5 e, I# B, o/ wIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place" Q" U. r {/ D9 M
to start looking for networks is Offervault which lists offers and lets you compare payouts across
& {# o9 x$ `( u) H- _4 ~different networks.. e3 W) H7 q. O! z6 s( h+ M
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
$ G! u6 p% T8 |application and be as specific as possible about your promotion methods. Usually some time after$ J: ?, {5 |0 d0 o1 x- A6 h) q
receiving your application, the company will call to interview you. The phone interview is a critical
6 r! D2 q$ b4 S$ s/ E$ F* Zpart of the application process, and most networks will deny your application outright if they can't get- v# D' `: u) e; W
you on the phone.! I7 M! \% A0 H. y- f
Often, the person who does your phone interview will actually become your affiliate manager after
5 r0 L- L* h5 pyou get accepted, so it's a good time to put your best food forward.
1 p$ ~4 z: z4 o, p% u. d& s# |- g5 ^You might not relish at the idea of someone grilling you about your internet marketing methods over: @2 _/ ?: I# j3 L3 I) n) p: R
the phone, but trust me, this part is critical. Have answers in mind for the questions:
) E5 b: H" x' @& D% LWhat methods do you use to market offers?
7 o3 j0 j8 i' q6 o% v. wDo you already have a website you will be using?
8 M1 C: B/ V# C- vHow much is your advertising budget?
9 x( u5 s5 u- Y7 mWhat other networks are you a member of?( a3 G& W+ h# I" J2 i2 L2 D( d
Who are your affiliate managers at these networks?
" f4 W0 |6 |9 ?) K3 DDo you use social media (Facebook, twitter, etc.) to market offers?
. f7 c, k& L* E$ `( B8 p, F5 J; zHow much traffic can you drive?# ?5 O& t3 d p; Y/ X$ k- k! f7 l
Do you have a personal recommendation from anyone who is already a member?
- p; A4 V, j/ J) s1 Q' v) jOnce you provide satisfactory answers to these questions, the network will approve or deny your3 D v X) X$ f: M$ w
application. If you get denied, just keep applying or call someone on the phone and try again. Be
9 o# t* H/ X2 y _persistent. Also, getting a personal recommendation from someone who is already an active affiliate
$ t( }" L* X- rfor the network can be helpful.
9 f5 k* C. B5 W6 {; P1 _$ j* ITo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate& U: X/ M8 f$ C, l* _
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network! e3 [6 K, p# d4 L7 k7 |+ J
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know# C, z# R* n& P9 A$ ?, q$ k
people can open a lot of doors as far as networks are concerned.; e- p# M& t. B1 @$ B
After You Join a CPA Network1 s8 [0 Q! G" i$ U
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager& T2 L* |! A- i
and make an attempt to get to know them a little bit.% T+ Z7 l7 V# N- l' T
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their2 I' { ]5 w p$ s T/ L* m9 L
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
9 Q# l% ?0 E" P2 |3 b8 G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
/ R. P" Y. h% [" T4 c- q _larger, they can really help you with your marketing efforts, scaling campaigns and getting payout, h' F! R$ u6 {- K1 g
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
" }+ w1 Z$ B4 l6 K+ _- |. n* o8 J5 X0 Wemail.
- `7 o3 J* E; N) EFor more helpful info about dealing with affiliate managers, check out:
1 \. Y/ v1 t4 y- s4 {# Zhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
1 L1 R6 W0 s2 jhttp://www.mrgreen.am/affiliate- ... iate-managers-want/ l6 X' d2 c8 M4 S1 I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
% {" v" H! O' z, J7 l; CSet Up Web Hosting
7 t$ @& ?2 [$ x* P4 E; a8 SGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said( q5 K( e8 q9 v$ b! C) r
about internet hosting. In general, you get what you pay for with hosting. When you use a shared. A: R! A9 |4 O
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
7 |5 b, y/ A2 g/ k# e8 E- uwhoever else is on the same server as you.
8 l9 l: j3 o5 ?0 Z' t2 SSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
( T3 r F; @* v! |enough that the visitor can't close the window before your pop up is even shown. You have about 3
3 g: m6 b! t! X8 z. ^seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.% G2 H/ F; V6 w; C; o2 f
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a9 Z5 T/ l9 P4 s0 O( E
house full of roommates (hosting customers).# h( _0 t8 J& E5 V9 ^
In shared hosting, this is like having roommates where everyone has no specific designated area inside/ @4 p _; l" d. j8 C4 O
the fridge where they are supposed to put their food. Everyone just jams their food in however it will* @' g7 s( r3 @( C
fit.
9 R. u. K" o6 s8 MSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
) c' h* V! a- f5 b7 O e9 Mthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
3 d( n, j3 i+ r0 S5 K6 \7 d! ttheir food. Everyone else's food in the house has less space to take advantage of.
+ ]3 h4 n+ y, N4 IIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
7 m2 b' H* G/ J5 yany type of hosting this is a bad thing, and especially while running PPV traffic.2 r: x e/ c! g4 ^2 n6 ]; y
In the case of a virtual private server (VPS), everyone in the house has their own designated space# _5 M P& w5 c6 C \1 ~
inside the fridge to put their food, and other roommates can't come into that space. The server is
2 r9 d) P# X3 G" M( epartitioned, so that each customer can only use a specific amount of resources at any given time.
# h0 O2 ~5 Z$ O( \, ~% pA dedicated server would be like having the whole fridge to yourself. All of the server's resources; ^* J1 l* P- r8 \# H+ U; w
belong to you and no one else can use up those resources. This makes it possible to serve much more- D |# u9 m4 `3 b' s7 \" G. c
traffic, faster.
2 b# B' z: D6 [3 r& i8 X! sAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.+ I. n2 l* d) y
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
; B$ ~9 K3 `+ v& N4 ~here:% q$ G+ e& g. w4 W0 p
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
+ A0 L5 |7 w' ?VPS&highlight=hosting
( T! O& p B$ V n5 kDedicated-Hosting-vs Shared-Hosting
! b; B! L4 x$ r8 c, Uhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-. M5 _) {1 b+ q6 z# X$ I% Q3 l
Hosting...Your-thoughts
6 W s9 N+ c# U0 d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
7 L. `, @" ] T" t# k$ a- `3 c4 MHosting Providers for PPV
( l) ^ B3 Q! cBeyond Hosting4 f0 W& a9 S. S: i* a
http://beyondhosting.net/
' q( S$ c' @7 fWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
: E, Q7 a$ a9 H6 M) @5 Preceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
3 q7 I! |: ?3 Z- E3 \& Idirect linking with PPV. Also, these guys provide great support.- H6 l/ d o0 j. Q, j% [* B& G
Prosper202 Optimized Hosting
1 B2 t% E- i8 i6 B) k! m, Ehttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
; N3 J6 L9 w, cCPVLab Optimized Hosting6 u7 }5 ?& F. P4 W6 [& S3 W" P
http://beyondhosting.net/CPVLab-Hosting/% F3 I5 B" z8 z" J
Domain Names for PPV
* j' u: B3 q& [" _# hOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
% V8 l7 N6 E5 N' J4 P* t# Y; v* vwhere you're going to host your tracking software and your landing pages if you decide to make them.0 s, ~- l7 I" t. t2 J4 Y, j) {( _
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
0 X, t. R' G! I$ _& R! nbland one is fine to start with, to host both your landing pages and tracking software. The .com,: x+ x* }: @$ L2 J! q
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
7 l/ j4 c: T/ u1 F% E+ S0 P. b$ Zterm or build a whole website.
7 A: i6 f2 r' Z }2 R8 Y9 UAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
+ B3 y" E, o+ c- y# s; Ctracking software on your domain. This is really important, because it is necessary to track your" K, H- j9 L- ]9 B( j7 k! o7 Z
conversions down to keyword level so that you can optimize your campaigns. Without proper
; j {8 O/ ], f4 g- X! otracking, it is impossible to know what is working and what isn't.. z5 x4 B0 N9 U( K) S1 g0 }" L N N
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
: k( c0 q3 h+ L2 E; R+ x" j \. X+ Wis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
+ i( H: z" o+ ^5 ~, vProsper2020 d, {. i3 f+ ^" Y
http://prosper.tracking202.com/apps/
/ }/ t: G) o3 NCPV Lab" v, P! c7 B* V3 Y$ h+ @5 ~
http://cpvlab.com/
7 G$ @! X; Z& q: n# QCPVLab Help Videos
0 W6 {6 t. K) \, ]) [) F9 Ehttp://ppvlab.com/oweiw/oiurw/vdm.htm$ @0 f& H; ~! g% c7 M) o" M, z% t9 R
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
" G# o) y) ]4 K" Eindustry standard.
~& m- X+ Q6 Z+ K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7/ y9 C. K' E4 A
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from, |4 t! z5 ]% ]
good support if you have problems with your installation.
* ]+ ], k q( p9 P5 f4 xTracking 202& X2 f' c; }) f$ f& _6 [* |
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
7 O/ g% ?' k! ]) r# pcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user$ V* Y1 y; g+ `) S
area.9 c$ r7 A0 p: N. f3 ]# H
If you choose this option, keep in mind that your tracking software, one of the most important parts of
/ y# }2 p- R# ]6 u+ W( M4 Lyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
7 u: J5 f" s+ A# }4 f8 ]interface, and their hosting.0 ~3 n6 ^8 A; f; C6 ^7 l- }& c+ K6 _
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
( y l/ G! Z( ], Q4 M& J1 j+ ^5 xand targets which you are bidding on. Leaving this up to chance in order to save money could
0 M& M3 t( U# H7 O; v6 T/ opotentially leave you open to huge risk if someone else caught on to what offer and keywords you8 I9 @. n; A6 }1 x' ~4 X
were using.
# d4 \( j- ]. ]5 h+ _* C# KChoose An Offer
1 X+ ]2 A2 ], pNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.0 y2 W( p$ n8 O
Lesson on Offer Selection
9 N: ]4 x i% U( ]4 h& Y5 Ghttp://www.ppvplaybook.com/forum ... on-Selecting-Offers/ b/ z. \2 |2 U }' c
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so., Q' t/ p# ?2 a4 Q
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
2 k3 P5 b: w* K& N( M! oLeadImpact as the traffic source.2 f M* C; l. C- w
Now the best way to learn how to put all of this together is to just get started. For some variation in; |* e6 m, X! F% y: u" r
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
D5 G* T; A+ J$ X% ?. P Lcampaign.
6 }! d/ E1 z% b; X2 eWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first7 f \- z2 F0 b9 Z8 A5 C" C/ Q' k4 ?& a
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
, I4 V- N& J5 q7 o9 Wthat all traffic is accepted.; W% O8 o- X. c& _- v
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits./ d& i- ^& M! W6 B& \6 j2 e
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can0 f1 V( g# U2 W, z% `5 y9 E. E
get creatives like banners or images specifically for the offer.# H& r7 i) ~; H Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8; p5 E" u* B; Z- C1 f& p- e
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
6 ?, m9 Y l# X+ l5 v( V' ]2 E( btrack my keywords. Without doing this, it isn't possible to see what's converting.
) a3 \9 d) d7 f/ S0 k- P% |, [In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
% j" C# v; M; {- {) q% ~1 O8 C8 G3 `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
- F+ l/ u( P3 KIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the$ `) Q8 ?8 k$ s
bottom of the page:4 ~8 g; B6 N" N# y
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
: k0 X- P6 W) w' s8 u: OClick on the offer → pixels → Add a new pixel and this comes up:4 t' E$ q4 A' P7 @2 _
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL2 S( H4 U; @4 _8 Z1 D
from your software into the box that says 'Enter URL of image to load'.
! J+ p0 E- D# r9 K* I4 lOnce you do this, it should look like this:/ {8 ] g( ^ v# Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
8 t- A1 {% B8 `. W+ c/ q1 JClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:: Z2 R+ F6 S- o% M
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either9 M7 ^, l! I* B* l2 C9 I& [9 r
Prosper or CPVLab.9 R- Z$ z2 s6 m$ A1 \
) U5 O% c& s0 T/ X9 V; `1 S) q
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