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PPV GUIDE [PPV新手入门][28页]
& F- t" L, w% ?+ s详细的请下载电子书！
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Newbie Guide
: `9 z, t: _0 }4 Q& u) ]PPVPlaybook.com
: P7 t4 }3 W! ^' f Y$ JTracy Shaffer* d+ F% O, l) }9 b+ g
David Ford+ ?% T! E" A. v' R/ D& U. O% g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 16 E7 X8 x! E! _) w
Getting Your Mind Right to Start Affiliate Marketing: ^& A1 A5 w4 u: @! M' @" P& F" u
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an! k3 W; j6 t d; B- e
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where' |) L% _/ o+ \6 h% w
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
+ C/ \5 K2 p1 k- T5 W( I# ^with any success, these claims are laughable and far from the truth.
6 D4 E; N' u. D! W) ?9 WAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash# b+ S) Z6 A3 @' p* p
flow management. The main benefits are the low barrier to entry compared to other businesses, and* C" e, O& @5 @% L
the ability for a marketer to be a one person shop and make an incredible amount of money with low
, C% G& f( p- Toverhead.
- n. v! }$ S3 m/ \) }The winners in this business are the ones with persistence when nothing works, who know there's
8 D3 a; }+ a: b- t& t' t& T8 K/ kplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.2 i7 ]9 H J1 t [1 [
The cold hard reality is this: virtually everything in the space is changeable, what worked today can2 N' k8 D* ~$ b0 I! [ F
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.9 W( Q D0 H5 J, y
Most of these things happen suddenly and without warning, and they all contribute to the amazing
5 h$ U: A. i2 p1 B2 y) Clearning experience available to anyone with a few hundred bucks and the ability to open an
8 O5 x& C* L9 C8 I0 Y) }% p; l! O0 ?advertising account.( T) o& U. s" m: W& t
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
' n- G- Q4 H% ?) F6 K7 ]: V+ fwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
; d4 J9 C4 V" @marketing has spent countless hours learning, trying new things, launching, tweaking, improving,% j1 H( ] N: h2 g5 `: W1 d
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.! y$ `! V2 O% q9 R. ~
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
/ U+ g1 O+ Q% N. k: tstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
6 T! q( Z" L4 f, @; T2 ~) Ustarted building.
5 K) r! d; z; X* ~Things you need to get started:
8 q( D& b, D/ O1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
# ~# A" j% @, u( @5 |# V$ ]$ p2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
# a( M) c8 ?: L0 n9 l3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)6 c3 }; L3 r" y M6 m4 i' h
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
( B1 G7 @# T: A. `6 ?1 p' X3 NThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
( X# V$ V* p: h( h$ Dwith PPV.9 y# F; b% U# j D5 w
Basic Getting Started Definitions- ~: M2 x% f7 }; {
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more: @: a5 M1 s: \. j% o% k$ T; k
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main! K- ~/ N1 ~% q' C5 n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
7 P% \, i8 |4 [& f% ztypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
; \$ w" Z) x- KCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate, a: Z5 | ^/ r' F% v! Y# \9 P( @) i- a/ w# Q
receives a commission on that product. An example would be the Amazon.com Associates program,3 D+ d3 ?9 h2 x( @' s, q# }0 H1 g, d
Comission Junction or Clickbank.. f6 O9 Q& z% Z4 M
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes# D; D: c! g- B% G9 C) I; T
an action like filling out a form, submitting their email address, signing up for a service or sometimes
% s ?. G! d0 b! j6 H" `buying a product. An example would be Ads4Dough or Neverblue.5 }2 |1 P' s5 @( h
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's, I& I" Y4 i3 C7 g6 B1 d
account, getting the affiliate approved for offers, bumping payouts and just about everything else- C" Q3 ^( r9 W4 l
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
- G7 O2 S- q, C8 w. O& Tright from the start can really help you.1 y5 v7 o# Z. i6 N/ ~$ C6 J
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served0 b0 g; U/ @; h E2 ], P
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per1 X/ C) r. [# g) g) e8 a
view, starting anywhere from .01 or .015.
u `0 B% \% j3 W" C1 r2 N& s7 E4 u0 j+ ]In order to use this type of internet traffic, the affiliate can sign up with a number of different3 t; w' |& m" O" @
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
! n7 j) J# a: o* i0 ^# ~' y* vMediaTraffic, and AdOn Network.! d( P5 o4 }- f' k
Don't popups get blocked by pop blocker software?, f+ ?: [4 n0 F# f) V9 P( V
No. Popups are served in a new browser window as if the visitor had opened the new window
4 C2 q5 f8 T, S* Y' Athemselves.
9 ]: ~- P/ e; a/ r7 G( ?$ MHow many popups get served to the visitor?
/ Y* N# h8 p* I! sThe number of popups served varies depending on the PPV network. Some pop more frequently) r+ j/ P# v3 m- [% b- f1 T m
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
) K3 b) U6 b1 r N ?. ^serving this kind of advertising, so they have to toe the line between keeping their software
: P7 q& [) X6 d! }downloaded and still making a profit.1 Q) V' M9 s: t& K
Isn't this type of software bad? Why would anyone keep it on their computer?' g& _6 E: @/ i
No, this type of software doesn't harm the user's computer.
4 r! c8 z8 U& @7 P% |1 H; SCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,# k. k4 @: P' @* H0 ^" U+ w
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
3 \$ X* q- M! J% B$ Z. Hthat they can continue to have access to the incentive.
7 Z4 p5 I0 t& w3 v, k! R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 37 i3 e7 j3 G! N5 k( R! g
How to Get Accepted into a CPA Network
. b7 I: [# p1 X4 K" K# FIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
' q7 v# q2 `1 t, S sto start looking for networks is Offervault which lists offers and lets you compare payouts across, n( w* A- U% J: q
different networks.
( P/ }+ T- }: a7 I4 \% JOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
! f& T" q ` W1 z3 l6 B) f4 P( h @application and be as specific as possible about your promotion methods. Usually some time after1 E Y4 a" l* O+ M' c2 Y
receiving your application, the company will call to interview you. The phone interview is a critical; f1 Z1 n% E/ w
part of the application process, and most networks will deny your application outright if they can't get
: v- q; l. R4 j# O/ ]& A/ o: syou on the phone.
1 X+ y0 b6 E- u0 a% O* |' xOften, the person who does your phone interview will actually become your affiliate manager after8 G- |2 R! I2 f. ^
you get accepted, so it's a good time to put your best food forward.' Y6 \4 J$ M6 y
You might not relish at the idea of someone grilling you about your internet marketing methods over
% H" s; }: x6 a) F& z& @. ^, ithe phone, but trust me, this part is critical. Have answers in mind for the questions:$ J5 r, ?; ^! [2 l4 C/ f
What methods do you use to market offers?
" \" B( g" Z' Y1 }Do you already have a website you will be using?
2 F* d8 i+ v' {9 L5 y, hHow much is your advertising budget?3 B% E- u4 c$ J
What other networks are you a member of?
. }! R2 t! c" y/ T9 p' sWho are your affiliate managers at these networks?9 N5 C9 |0 c! X, t
Do you use social media (Facebook, twitter, etc.) to market offers?& K O G5 f. Y7 C
How much traffic can you drive?3 v# U# K6 b! u- ~; r' ^
Do you have a personal recommendation from anyone who is already a member?6 w9 o1 q* [. z+ X0 b+ F
Once you provide satisfactory answers to these questions, the network will approve or deny your
' A5 U" a- G0 tapplication. If you get denied, just keep applying or call someone on the phone and try again. Be- r3 o8 I3 ?9 z/ F7 S
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
- P4 }2 q* w0 K4 j0 ufor the network can be helpful.
2 x( r% @2 V( V) h$ KTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate- X% t; y2 i5 G j' B5 z6 m, H+ C
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
1 m4 x/ S- t! z* P1 aowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know* [) V# V4 Z: F$ i8 i* o7 U4 t$ x {% P
people can open a lot of doors as far as networks are concerned.
" H( w* P& Y& W8 x9 eAfter You Join a CPA Network! n9 g2 T' x9 l+ p) `& t
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager) k% Y$ H3 D3 f
and make an attempt to get to know them a little bit.0 z( \, }0 a" B6 T& X) Z" C
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their4 _' u; W* i8 V. u- @' u. ]
weight in gold. Start feeling them out from the start and try to get to know them. Once you get% X5 x% O- }( y q5 { i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
$ ?# P# y; ]# x( f7 _- t! Y, Clarger, they can really help you with your marketing efforts, scaling campaigns and getting payout( e, j. e5 e0 H2 c9 c7 M6 j
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
* g7 f' u& T- j! J1 e# Y+ W, bemail.) q+ ~! [2 V2 C6 ~# U( g- x3 L+ C
For more helpful info about dealing with affiliate managers, check out:/ v. n! S. Y" T7 r3 C* F
http://ppvplaybook.com/blog/musi ... -affiliate-manager/4 c, y- j0 y& w# C7 @
http://www.mrgreen.am/affiliate- ... iate-managers-want/
& d* F5 r7 ?" s7 u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5% M' E' T& N ]; x
Set Up Web Hosting, w& c. W! s0 T! p- {
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said* u" x5 X% R3 d0 q! A% S
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
/ ~, x8 |+ ~' Z* X, \; j# L& S* qhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
" d* u- J$ Q% a6 p! G# J" z+ fwhoever else is on the same server as you.
: ] b1 f, ]! YSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
! l6 L1 W2 I, A" |enough that the visitor can't close the window before your pop up is even shown. You have about 3
: I% i! D$ A+ p/ j" nseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
* V1 O2 {, B/ \' `' y+ gTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a- V; x. {8 I& ^* y+ P+ I5 Q- o
house full of roommates (hosting customers).$ c8 f) G1 k7 x0 i" F
In shared hosting, this is like having roommates where everyone has no specific designated area inside4 x! g- Z* J& \6 r: r9 T7 W
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
+ Z8 r6 `% s/ Q# R' f# p. jfit.0 U, n! K1 D, v" `
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
2 q" o+ _# d0 ] @the rest of the roommates, by virtue of simply needing more space and resources to accommodate1 R$ I1 `4 E& ~$ R/ v. n7 p
their food. Everyone else's food in the house has less space to take advantage of.
9 n/ W; K+ E5 c: zIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
, W$ S& v7 f4 u O% Tany type of hosting this is a bad thing, and especially while running PPV traffic.
" g7 o# Y$ o" g3 G; |In the case of a virtual private server (VPS), everyone in the house has their own designated space$ d# r7 |7 }, Y0 v
inside the fridge to put their food, and other roommates can't come into that space. The server is
3 h" S7 |' m, G J! x! i4 q9 npartitioned, so that each customer can only use a specific amount of resources at any given time.
' E; L. d& n6 f+ n$ O% [( dA dedicated server would be like having the whole fridge to yourself. All of the server's resources& N6 P, P4 _7 c- L
belong to you and no one else can use up those resources. This makes it possible to serve much more
* U# K3 a$ X; H( C9 Jtraffic, faster.! g6 d, V1 V3 q0 o4 Z
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
0 S. f$ k6 s( l* f( N% W6 t! P j4 ^Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is3 I( P1 V4 t/ K- s
here:
, W9 q& w9 Q7 ohttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
6 r: _( }2 r6 o* N/ U1 NVPS&highlight=hosting
0 S7 M8 q$ J, q# Z! D8 ^: KDedicated-Hosting-vs Shared-Hosting/ A) `8 P" _) A* Y5 C% y" ^! T/ S
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared- c5 p% h% @/ l! R
Hosting...Your-thoughts
9 t3 ^' m7 j, l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6( l/ i4 ^2 G+ o' I8 J/ S- R; k- R
Hosting Providers for PPV# B9 E" y* Q1 S) u* ?9 n/ N
Beyond Hosting M' t; f A$ N1 t7 i
http://beyondhosting.net/
& P8 G- A8 G! \ s) vWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment# ~2 @) j8 v% G/ o/ M. I9 J
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
) ]3 ?/ F B$ F, I4 R. M$ p6 p5 gdirect linking with PPV. Also, these guys provide great support.
, a0 ]9 s6 i8 |Prosper202 Optimized Hosting7 t6 |& Y+ B$ S( T6 S+ m
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/: @$ [% O( g' p
CPVLab Optimized Hosting- q. l8 T3 e; h! e
http://beyondhosting.net/CPVLab-Hosting/
" C, H- E" [- d$ o7 \$ h3 l# TDomain Names for PPV
( i) B9 H/ U! M1 l, s/ FOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
+ p- D9 s) b- R( a) E9 Vwhere you're going to host your tracking software and your landing pages if you decide to make them.
/ @+ f3 ~* R2 t+ j0 fOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
( I4 e/ L& r( i9 Z& U+ q+ lbland one is fine to start with, to host both your landing pages and tracking software. The .com,/ [. v3 V- o! ?0 @5 N' T
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a" [ y" C, f$ `: o/ ], E! a% f b
term or build a whole website.: S2 E6 H, a; Q$ q% l k) e
After you buy hosting, a domain and get those all attached to each other, the next step is to install$ J9 y) N. n& @4 V9 c
tracking software on your domain. This is really important, because it is necessary to track your( U, {2 \* }. a, W5 `
conversions down to keyword level so that you can optimize your campaigns. Without proper" D3 A3 R5 o1 O, k( v- s
tracking, it is impossible to know what is working and what isn't.
& {1 }! F4 @4 h/ d. w8 t' }To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
. Z/ Q. X& b- y }" p7 W9 Q7 His beyond the scope of the guide, but both are pretty user friendly and have getting started guides.7 v3 G4 |( n7 y# q+ y; T
Prosper202
! Y5 \' T& d9 J: H' c5 rhttp://prosper.tracking202.com/apps/
% n+ [9 p0 q4 K- ~CPV Lab. q) K8 |9 h- Y! U% \ ]; Z
http://cpvlab.com/
. U/ C5 @. C' _% xCPVLab Help Videos* _+ T% G3 h; }' O( G
http://ppvlab.com/oweiw/oiurw/vdm.htm
% K. K2 K2 ~% a' P wAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an, ~' Q% @3 M; R
industry standard.! h6 w7 X" A J1 c+ \4 A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7) j/ x# t x' l' B
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
0 c: Z2 u1 Z" Lgood support if you have problems with your installation.. \, J0 H" W! u1 S
Tracking 202
- Y" O/ K) L. W1 o) H) TTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
3 _/ S; |0 x! G5 q" Vcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
" N# f3 @% C; T, H9 B2 narea.4 S# e: [# U; b; e) Y
If you choose this option, keep in mind that your tracking software, one of the most important parts of4 k) Q9 t8 ?2 ^( a# S+ t
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
7 @. S2 [0 L5 X# y Tinterface, and their hosting.
* b" P5 W. i! P- n8 pAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords0 X% Y( u" Y$ k1 L' ?1 p
and targets which you are bidding on. Leaving this up to chance in order to save money could/ D0 j5 k/ j- m u: F3 l
potentially leave you open to huge risk if someone else caught on to what offer and keywords you" F4 p( j8 x) F/ g ]' t
were using.
. k. f, ]- ~9 hChoose An Offer% J% h' `* r- _3 v9 k; `
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
) r* a' w% G. p, ALesson on Offer Selection
6 y) D5 A( D& ]& r# Yhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers$ l1 e2 i1 P: u* t2 B
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
$ N& e2 l7 }! x, pTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
3 H8 }# N: G: Q- e& GLeadImpact as the traffic source.
0 W% H* E- g6 |" z- r+ X7 |Now the best way to learn how to put all of this together is to just get started. For some variation in
" ?, W( O# A4 q! k' \0 ~the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked4 [( ^ ^. t4 J
campaign.1 f8 w) K0 t3 R
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first7 ^) Y% } n! I! ?, B! q3 T
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says0 S1 ~$ s3 f4 c- [7 j( w6 D9 M
that all traffic is accepted." R1 s' Z: [7 M
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.: W7 k" P2 C2 ^& `5 Y' J1 q
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can! f% G* {( k( r) a; v. s* Q
get creatives like banners or images specifically for the offer.) g( w7 b0 J& a, S6 T3 V" N: _' j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
/ i$ ?! V$ r [1 cBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
. }/ M8 ?8 Q, k% s) Ltrack my keywords. Without doing this, it isn't possible to see what's converting.
! J, R- H: ?0 }) z+ D5 tIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:) Q' ]+ Y: |0 j) {* M0 O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9$ ~* ` Y3 x \' I x# X
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the) F' f' a% S$ D8 R7 C5 B4 i
bottom of the page:
& F" k5 i8 ]: G5 bNext, I have to cut and paste this pixel into my offer at Ads4Dough.1 @/ g+ W2 P% P" `9 M* S7 ^
Click on the offer → pixels → Add a new pixel and this comes up:$ E8 A- j7 Y5 y3 ]6 m6 g7 b
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL0 `% w) v& ` b8 H7 z# G
from your software into the box that says 'Enter URL of image to load'., q' F# N: v- A2 b% U
Once you do this, it should look like this:
" q$ G+ s; e% @' S0 H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10/ \% ~9 [. H/ h) a$ E- U
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
; B& H8 g3 R1 nNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either( \# a: h1 a4 t3 |, M( j1 W
Prosper or CPVLab.; K2 S; k9 x, ~
! s, y. q8 S* Z2 |% @! t |
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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