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PPV GUIDE [PPV新手入门][28页]
, Z4 {/ `/ X0 }9 J7 n详细的请下载电子书！- }( s d# e; u) k7 w
; ^/ E5 c U. y' m5 S
4 `8 P6 F; c& M- r" F
Newbie Guide8 n) h9 H7 @+ }0 K
PPVPlaybook.com3 p5 v+ U. g% E
Tracy Shaffer# s. b1 \7 w$ B2 T3 O
David Ford
& ]# ^% D. G: I$ I7 ?* `9 [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1$ B% m N0 ^ R+ [+ f: O& U
Getting Your Mind Right to Start Affiliate Marketing& W' q& Q8 V1 D5 l
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an. V( T2 B% C/ E( f T# t6 n
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
0 e7 J3 D7 }5 S+ j0 kyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing; y4 d- E o' a( y
with any success, these claims are laughable and far from the truth.5 o# n/ i" M: ~" `1 x r' b
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash5 h0 t; @) b$ a6 `7 h6 d
flow management. The main benefits are the low barrier to entry compared to other businesses, and: R* B0 k5 |+ E# x$ s! q
the ability for a marketer to be a one person shop and make an incredible amount of money with low
' g; Q/ E* H, A: soverhead.
7 _* x. F" D" BThe winners in this business are the ones with persistence when nothing works, who know there's
: O& S3 u! y# I/ E& }% ~plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
( P+ i" \. T& j' i$ N% ?; T; ~The cold hard reality is this: virtually everything in the space is changeable, what worked today can
; c2 v$ f8 j# \stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
! s R* C! z0 ?4 D# p" t/ ]7 J OMost of these things happen suddenly and without warning, and they all contribute to the amazing
) i( Q) F& m( Z; t8 D d* P5 ilearning experience available to anyone with a few hundred bucks and the ability to open an1 X1 m* S! j& S4 N; o0 i0 k* e' e1 E$ w
advertising account.+ K+ j& {" |9 B' O' N1 N
Your competitors are willing to work at this around the clock. This isn't a push button, instant business- {3 w8 X+ j2 u( n
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
1 x8 w* Z- k5 Pmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,/ _ D3 r# A5 s3 Y5 ~
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
1 g* `. o9 a+ Q8 b4 A- eWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you( D0 j) o5 h. A# C2 [
started building PPV campaigns right away from start to finish. With that said, time to jump in and get7 e5 m% R1 \& M, |$ N4 Z! j; c2 u/ E
started building.3 t; ~. W6 t1 o1 G3 }1 Q/ J7 N& b
Things you need to get started:3 w% C b4 T2 \" I" k
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
* I6 p& z. u- z$ T5 A3 M2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
7 Q, G9 K+ t: ` g3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)$ D8 x" ?' \ k6 L
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
4 p) l* `3 n4 C* F; y" lThis guide describes from start to finish, how to get started in affiliate marketing by running traffic6 n) Q2 C- G4 T* o9 G
with PPV.
7 M& ]2 [( R: @( M' ^Basic Getting Started Definitions, m1 d' V$ q) j1 X( I
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
" t" X8 S, x& g7 v5 I i n# ?affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
3 R+ u. ?1 J# i% `3 w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
1 q( Q2 w9 ~2 p* Z9 b. {types off affiliate networks are cost per sale (CPS) and cost per action (CPA).& G& @* ]: V- y! S, S0 e, @
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate: t, U- S1 r, F4 S
receives a commission on that product. An example would be the Amazon.com Associates program,
0 b# K9 S# f0 wComission Junction or Clickbank.3 P6 n' X) t4 S. b# t/ n0 x0 K
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes& J- {6 _, q# S/ f8 r
an action like filling out a form, submitting their email address, signing up for a service or sometimes
# ]9 b% i" o4 Jbuying a product. An example would be Ads4Dough or Neverblue.
5 H& m' i; f! W: @8 u) T0 _4 TAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's. C; U6 E) E, S. }; o# R. R) R4 O
account, getting the affiliate approved for offers, bumping payouts and just about everything else+ H. [; o) \+ D
related to an affiliate's account at the network. Having a good relationship with your affiliate manager7 B d: e, T* }# d
right from the start can really help you.! h+ r5 [7 ?6 ]$ U, u' `9 @
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
) ?6 Y& J" P7 o# Pin pop-up form through downloadable software on the visitor's computer. The advertiser pays per* H+ U4 ?; R' H O& e4 x1 m* C
view, starting anywhere from .01 or .015.
" `( p" g: a! ~In order to use this type of internet traffic, the affiliate can sign up with a number of different0 ?0 }+ D: w1 T5 N2 O
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,) J ` l( N4 _) E
MediaTraffic, and AdOn Network.
3 J: Q4 e- }6 B' D# w3 {; J& _Don't popups get blocked by pop blocker software?8 A) Q; N' |* _& r$ i4 L
No. Popups are served in a new browser window as if the visitor had opened the new window
+ r/ A" }; Z5 H8 T7 h6 }; u. gthemselves.
6 b+ Z1 c8 {. }' S' nHow many popups get served to the visitor?. {! O4 U7 _* v. d& o# V- H4 w
The number of popups served varies depending on the PPV network. Some pop more frequently3 n0 l6 ^0 K: ^- e1 t) l. Q
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
2 f* o$ f5 F( j- w$ `serving this kind of advertising, so they have to toe the line between keeping their software0 |3 |8 z0 Z' i3 ~+ [5 n6 K* B6 R: `
downloaded and still making a profit.! T3 A6 ] ^2 X9 k7 b
Isn't this type of software bad? Why would anyone keep it on their computer?
* c) ^8 k( Q3 L# G4 fNo, this type of software doesn't harm the user's computer.8 N w2 h4 K- Q
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,: L( N' T$ S+ e% r
toolbars or videos to place the software on their computer. The visitor keeps the software in place so, [# H s/ `! k
that they can continue to have access to the incentive. X: z8 ?- n! W1 C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 31 Y" r- e8 K3 _, @: {
How to Get Accepted into a CPA Network
9 r$ @% p$ A" o2 w2 q. GIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
: B) y3 ]4 \$ E6 E; T% j6 ~; Kto start looking for networks is Offervault which lists offers and lets you compare payouts across# C# @' r( v: ?3 c$ ~2 t) n% S( x& ^+ h
different networks.
5 t5 l5 ]; z0 k( Z/ p& _! MOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)6 I- l) X F! {) t7 t- s
application and be as specific as possible about your promotion methods. Usually some time after8 f4 e. ?2 H4 y: C
receiving your application, the company will call to interview you. The phone interview is a critical8 o9 R5 b8 h+ |( J+ D
part of the application process, and most networks will deny your application outright if they can't get
7 h6 ?7 N5 ]2 P, a% c' Tyou on the phone.& K2 \9 k& e9 b+ c5 H
Often, the person who does your phone interview will actually become your affiliate manager after
) ?0 v% i) I/ C8 W1 z$ P: o1 Ayou get accepted, so it's a good time to put your best food forward.
0 L. K" T5 D, e. sYou might not relish at the idea of someone grilling you about your internet marketing methods over: v+ \& K: b; z0 L, \( y8 F& Q
the phone, but trust me, this part is critical. Have answers in mind for the questions:( B8 P, |0 ]' S( B0 a
What methods do you use to market offers?
6 a+ m; Y$ ~4 _& f2 f( T I# S( |( ?7 KDo you already have a website you will be using?- c% m% i4 i8 r. w
How much is your advertising budget?) Z) A9 R+ a" u9 y$ p0 C' N3 |2 E
What other networks are you a member of?
9 V T9 B# T! a# I0 OWho are your affiliate managers at these networks?6 r& T, W$ m7 ]5 G! z
Do you use social media (Facebook, twitter, etc.) to market offers?
% X7 `5 \ U2 x6 d& WHow much traffic can you drive?
3 ^( } K' F V, G* {Do you have a personal recommendation from anyone who is already a member?- d" C; ~3 k7 g
Once you provide satisfactory answers to these questions, the network will approve or deny your& v0 l% \9 F" x& Q8 K. o
application. If you get denied, just keep applying or call someone on the phone and try again. Be
" N O$ |8 \# s' `* }3 S9 gpersistent. Also, getting a personal recommendation from someone who is already an active affiliate% T# Y$ L& E0 |( Z- E5 f
for the network can be helpful.
. u2 u. J1 c' L) @4 QTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
3 N/ X, ^$ \" u. |Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
: y" x! s4 U6 h* Q. ~0 |owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
% B- l# e- C. P3 B( S7 r3 _7 kpeople can open a lot of doors as far as networks are concerned.
+ D8 V- k- e8 e8 a- jAfter You Join a CPA Network' n$ ]# G4 B! J6 k3 D$ B- k
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager9 |9 a+ w; T( g& z0 q0 j
and make an attempt to get to know them a little bit.6 M- O$ {2 h! {5 R% i- \& u
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
! O$ t# l/ N6 Y" [: Q) jweight in gold. Start feeling them out from the start and try to get to know them. Once you get
2 C3 G1 Q8 `. l; l( G7 z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
' k- S! a" g" P7 A: xlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
. _6 P# R3 I/ h2 z# [; Nbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus3 m# {7 Y3 U( w2 S$ Z2 n
email.( T; H" Q- i4 M
For more helpful info about dealing with affiliate managers, check out:4 h' y- O/ H- ~/ W& P
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
R( B0 j+ S- A2 c+ f0 J `http://www.mrgreen.am/affiliate- ... iate-managers-want/
0 w* |# v( H) H7 R4 n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
+ Q* ]6 u- Z5 q; Q! X: ISet Up Web Hosting; X; c" z6 v1 u( f& |8 N
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
' u, M1 C% c. O) o4 a, Oabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
, i" f5 ^7 ~) {1 vhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with5 p" k4 l/ }$ q& x4 @7 b
whoever else is on the same server as you.
! a. M2 N8 P8 M4 l* [1 F. rSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast5 d2 y8 L6 ~& Q' I) d2 C9 E
enough that the visitor can't close the window before your pop up is even shown. You have about 3
, i' ?3 Y& J: ~1 q: t; p) Cseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck./ M/ A. P# h. `& ]. y) r9 T& i {
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
0 ^ ~. I; q$ Xhouse full of roommates (hosting customers).
% W6 U k8 [* @. dIn shared hosting, this is like having roommates where everyone has no specific designated area inside7 K5 z+ ~( Y! w- S0 a
the fridge where they are supposed to put their food. Everyone just jams their food in however it will& ~- ]: u9 H. U' `. \/ w3 C
fit.
: x' Q# L) d( j. Z- Z/ D/ B4 r$ }5 g1 cSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
5 r5 E7 f- `; Z: e, h/ zthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
6 F" ?) p, h4 L- H4 ltheir food. Everyone else's food in the house has less space to take advantage of.
6 S% }; F2 f( XIf you have less server resources to take advantage of, your ability to serve popups will slow down. For8 `* {7 m" \3 L
any type of hosting this is a bad thing, and especially while running PPV traffic.( `# Q2 M6 m' g
In the case of a virtual private server (VPS), everyone in the house has their own designated space: C0 W. B- P- Q6 x" d* s
inside the fridge to put their food, and other roommates can't come into that space. The server is
2 @& v: @; d$ i$ Fpartitioned, so that each customer can only use a specific amount of resources at any given time.1 a6 H7 f o, Y* C0 p+ ]: O' H2 Z# ^
A dedicated server would be like having the whole fridge to yourself. All of the server's resources- c5 [& Z) L; l# A
belong to you and no one else can use up those resources. This makes it possible to serve much more
1 e, W7 j- R1 k M' Rtraffic, faster.* X$ k. W: {. o0 S- G
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.( ?$ J7 w+ R* T) Y, l2 Q4 ?
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
1 D. N$ i" ~5 i3 |+ ] hhere:
8 y6 X2 S0 N3 Lhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-1 z2 H& c: ^9 T5 a
VPS&highlight=hosting
$ x1 |0 I6 o W) gDedicated-Hosting-vs Shared-Hosting+ \& p) F$ ]7 E* _9 S. i7 a: `
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-" K0 L- P% |7 q1 e' n( n( _
Hosting...Your-thoughts
3 }( P# h. ? q" h# T2 ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
$ i4 }. @7 O; ~2 SHosting Providers for PPV
7 q6 e% V3 z* X( \. M1 w" F! f$ ABeyond Hosting/ m- Q4 b! m- I) a
http://beyondhosting.net/
7 ? O q, U) B9 LWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment) t# S& h# R! \3 T2 [6 V. Y
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
. E$ H+ c: H" Y6 n( p7 b/ A% f8 odirect linking with PPV. Also, these guys provide great support.( G) i6 d% x; k! _
Prosper202 Optimized Hosting
. o1 I/ c* A. x1 U4 D! f; Khttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/! z5 F- q2 s( H
CPVLab Optimized Hosting
# z# {2 L8 ~: L( l. p& G& h6 }http://beyondhosting.net/CPVLab-Hosting/
+ t; b$ V; F% ZDomain Names for PPV
; j5 O# p/ s* e/ J& G3 jOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
7 s, N+ Z5 [" H5 o. S1 Jwhere you're going to host your tracking software and your landing pages if you decide to make them.
& t1 Q8 Y5 K3 i9 q# c1 i7 ?Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,6 f& j$ {# h1 F/ H+ }9 j
bland one is fine to start with, to host both your landing pages and tracking software. The .com," d9 q. u& H4 H7 r
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a) K+ _* r7 V# }; A, [) M$ z
term or build a whole website.4 w$ }4 X4 M+ r% B* ?( w" L" G
After you buy hosting, a domain and get those all attached to each other, the next step is to install
; V5 i& T6 Y7 S( p5 I. Ftracking software on your domain. This is really important, because it is necessary to track your
) D# R4 F* z0 F. `7 W+ econversions down to keyword level so that you can optimize your campaigns. Without proper
9 C3 Z7 E8 j) z" l4 @tracking, it is impossible to know what is working and what isn't.. l' P/ `: P; x
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software9 o* m( R2 m. p
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
5 m% Q; O2 D+ Z; @Prosper202
- {$ r U2 d# C1 Mhttp://prosper.tracking202.com/apps/
1 n$ Q7 t6 {& QCPV Lab
. z. k0 T; v, khttp://cpvlab.com// a4 a: ~+ ~' a5 j; e' y7 @
CPVLab Help Videos
% l6 c. H1 s Ehttp://ppvlab.com/oweiw/oiurw/vdm.htm
2 V( H2 M' k. B0 g2 c1 L! o7 x% d' K' LAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an1 I P% \4 O# S1 B; J$ l
industry standard.
) ?5 ~3 p2 F6 f- i( a( _, `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
$ N, ?' u4 _8 k: w$ x, yCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from& u* q t) M3 @1 @
good support if you have problems with your installation.6 R' }$ w/ O3 O
Tracking 202" ^6 R7 }) f+ Y3 i( s
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your: `" |3 r' M& {2 T# y2 n8 ~
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
: K1 `" K1 M: ^% carea.
, x% m/ N; Y- P; Z; pIf you choose this option, keep in mind that your tracking software, one of the most important parts of% R, K& e4 k( M z
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
- |; i3 h# [; y7 Y' [* E0 r# h Ainterface, and their hosting.
* U" x; Y7 l0 C6 i8 RAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
6 f7 v; D4 ~% K" ~, u1 o' aand targets which you are bidding on. Leaving this up to chance in order to save money could; D2 q6 R6 K7 ?# @; H# b
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
# T9 I2 K" |0 O$ B- _, ?0 Qwere using.3 H1 Y b$ p+ ?4 r8 \9 }
Choose An Offer
% p; j5 }! u RNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.6 X% ]8 ^- B% O, V8 g
Lesson on Offer Selection
- ` R4 i! _% m" d9 r4 Shttp://www.ppvplaybook.com/forum ... on-Selecting-Offers3 m! |" A: q" u3 K
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
' I6 u( ?: ^+ W. RTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
: u4 A8 P$ Q8 ]) MLeadImpact as the traffic source.
m3 B$ S* B) Z4 l3 b9 n& wNow the best way to learn how to put all of this together is to just get started. For some variation in, a6 q( [/ j/ q# {: N% U z
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
6 o& L" L5 I; p) Tcampaign./ A8 `' z0 u& Y, {7 f! R
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first. G- R% Q' l, l4 w
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says) k. y. k, L# o, b
that all traffic is accepted., F) I g8 V. K, p) e& o5 ~) `
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits./ [! M, I) {0 H. i3 @; e* T, k4 v
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
@& n8 F& g' J) U* k n3 ]get creatives like banners or images specifically for the offer.! v$ ^+ q, r8 z6 f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
) n) e; F: u6 F0 E% |8 X: j y7 O* tBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can! B: z5 L0 d5 z/ j
track my keywords. Without doing this, it isn't possible to see what's converting.
) s: U' M& L: l O/ U( |In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:/ A9 K6 i# L* p3 | l* j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9" { [3 @: Q6 P
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the, ~2 i2 g+ g0 X X
bottom of the page:
3 o, L( A( K, |" l! {. NNext, I have to cut and paste this pixel into my offer at Ads4Dough.
* |! ?$ M5 z6 T% F' j* [Click on the offer → pixels → Add a new pixel and this comes up:2 u; |8 z* M$ H( j. }, I: Q
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL" B+ l W- i1 D$ q+ Q& o
from your software into the box that says 'Enter URL of image to load'.
_: h6 _4 [% V8 B! \' a* i+ v7 WOnce you do this, it should look like this:1 Y7 ^" ]5 i7 `' R$ \6 [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10; F7 d1 z# f4 w. E; c
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
& ]& _7 E+ Y; c7 dNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either$ l2 J7 A! x7 f# a- t
Prosper or CPVLab.- r' T- A0 \0 ~
/ v( r2 ^2 Z R5 S. ?" a
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发表于 2012-12-27 18:47:17
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