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PPV GUIDE [PPV新手入门][28页]
& x4 ]3 ~& @5 U) R+ _详细的请下载电子书！
; b( o4 y( I) z& @/ o' ^, s& ?0 L# t7 U# p1 v
# Z) t1 l7 _0 |' {- RNewbie Guide
7 q% P% |8 ?, R, ]& P' |PPVPlaybook.com
2 J# H. e3 i6 i2 _9 YTracy Shaffer* Z1 D# D! ]1 n, B0 x( s. G5 O* w9 _$ \
David Ford: N) X/ U2 e1 R. y' P( K; i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
5 {( z: G& g* m5 uGetting Your Mind Right to Start Affiliate Marketing1 u/ A- u/ f6 _+ u% W, w
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
7 O! ~- s$ Q% w; c+ m- \" Never-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
$ M5 k7 W; H) s8 L2 h) W0 o Yyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing8 f( u& L* V* o0 p+ Q5 Y& V3 ?
with any success, these claims are laughable and far from the truth.3 A5 d9 p }+ ^% W9 [; {# ]' K
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash! a5 ^% D6 F7 U
flow management. The main benefits are the low barrier to entry compared to other businesses, and
2 S0 d8 R2 Y5 T1 Ythe ability for a marketer to be a one person shop and make an incredible amount of money with low
& a. j) ]5 n W, Voverhead.
) f9 B3 G. R' X: n mThe winners in this business are the ones with persistence when nothing works, who know there's9 T9 E' P8 O9 s7 K& T
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.0 I7 J/ j% _' }. M3 @
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
# U0 B$ z8 H( V5 _) H, Rstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
9 ^4 Q& |1 q* V7 g. Z/ `. P2 N' TMost of these things happen suddenly and without warning, and they all contribute to the amazing
; n; C }2 }7 Y1 X1 Klearning experience available to anyone with a few hundred bucks and the ability to open an
+ r: s! D2 p h @ q ^; K2 hadvertising account.- Z. @% N$ y, z6 I) y( K
Your competitors are willing to work at this around the clock. This isn't a push button, instant business$ {4 b7 c1 R+ w% O& i
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet( y$ T, F6 j, c9 J4 A6 P" R
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,' t2 a! N$ x" U( D% R
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
5 ]3 D# ?& U- KWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you" p! q' Q/ c6 G' }% y0 Q
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
6 W9 w5 }0 d: O$ Z% q0 U* Nstarted building.) q `; c" s! L. x w% y3 ^, v
Things you need to get started:6 _9 g! C; O! {1 K# h
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
7 E0 e% d0 M- n8 L2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
: D5 q* R" ~0 s* T# ~/ _1 J! `3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)* T4 }9 W( q" t1 a) b
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)$ k* G* [% H& \3 h
This guide describes from start to finish, how to get started in affiliate marketing by running traffic$ L- t/ U1 }& j8 \8 Y h
with PPV.
; J6 g ]4 o; d. HBasic Getting Started Definitions
" M1 e' Z2 }* q: X3 sAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more( D, P5 n$ b/ m4 ~. l
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
3 \1 R+ }6 m* V; ?' p9 X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 26 F# _6 J- v8 V" V" q
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
' J b1 z9 U+ S. j5 LCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
& Y* A! S5 c3 \4 f1 o9 N7 ?receives a commission on that product. An example would be the Amazon.com Associates program,0 @# X2 m9 _4 D+ j+ }3 ]9 {
Comission Junction or Clickbank.
2 K5 [4 [. i# P0 L* v8 `( ~: ICost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes6 A" T" m6 r3 M& a( V
an action like filling out a form, submitting their email address, signing up for a service or sometimes
% J* w/ `" F9 o3 ?- Sbuying a product. An example would be Ads4Dough or Neverblue.) I* x+ Q8 j% o- i8 i0 _1 W
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's8 a3 c3 r1 E# |+ b
account, getting the affiliate approved for offers, bumping payouts and just about everything else( g, X* t( \7 [& J3 B3 T
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
) N1 z$ F R" K" k8 t5 H) hright from the start can really help you.
* U" j/ Q. @- q' d w) yPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served3 C0 `3 }( H2 @4 [
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per* U% w! \$ c& P2 g
view, starting anywhere from .01 or .015. Q( c- P6 O E8 X: j( G5 b
In order to use this type of internet traffic, the affiliate can sign up with a number of different
, a- x6 Y2 H7 a* ]' s B/ ~companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,, g A7 T3 w3 R( }
MediaTraffic, and AdOn Network.6 ]) L; s3 S9 T) e5 h/ z
Don't popups get blocked by pop blocker software?$ }8 g' j% H. c$ U' ?
No. Popups are served in a new browser window as if the visitor had opened the new window. Y4 [( C3 \& w! d* i4 B
themselves.. M! P4 |2 e0 |5 k" s$ {2 a
How many popups get served to the visitor?9 D8 o2 q) [1 A6 X
The number of popups served varies depending on the PPV network. Some pop more frequently
, w+ v2 l( e+ O8 G& ~1 [(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
. F$ o a$ H# A0 m4 K# M4 sserving this kind of advertising, so they have to toe the line between keeping their software
! z" d$ ~' X% }4 jdownloaded and still making a profit.2 ]1 p0 w& Q% h' e
Isn't this type of software bad? Why would anyone keep it on their computer?* g9 I, ?; p' Y+ K: g: R4 N) T
No, this type of software doesn't harm the user's computer.4 n6 t6 O% v7 [- [
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,: c( ~; e% P+ i4 k
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
8 `+ T v q$ J0 cthat they can continue to have access to the incentive.
3 _0 u. q7 r* z+ Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3' W9 ^" h# k: z3 t( B, B% }' u
How to Get Accepted into a CPA Network
+ I) d) L. b* ]% S3 L+ k, BIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
( ~" l3 m/ q+ ^# z7 d& r6 I. g! Uto start looking for networks is Offervault which lists offers and lets you compare payouts across
# _* Z, t3 Q4 H# w/ J7 E1 B& l& Edifferent networks.
$ s8 E9 `* C9 s2 I( kOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher): A. r0 B4 ?. Q- a! K, ^
application and be as specific as possible about your promotion methods. Usually some time after* D a6 L& j' G5 z1 _6 L- b9 g2 V
receiving your application, the company will call to interview you. The phone interview is a critical4 T3 [* V$ h* g
part of the application process, and most networks will deny your application outright if they can't get
2 [) |& W2 a( Y) W: _" Nyou on the phone./ w- W( B. U7 L7 r- o) {, G
Often, the person who does your phone interview will actually become your affiliate manager after
9 y# ~. o0 [" F+ Y' fyou get accepted, so it's a good time to put your best food forward.
1 g) Q0 b4 l- A. CYou might not relish at the idea of someone grilling you about your internet marketing methods over0 ~- I( Q$ t! `# _
the phone, but trust me, this part is critical. Have answers in mind for the questions:
# M5 z% C5 r" R7 j0 R8 Z4 AWhat methods do you use to market offers?1 _% \! L8 e4 Z7 E
Do you already have a website you will be using?
& }/ `3 R" x$ iHow much is your advertising budget?
: w, ~1 ?/ G i. j6 zWhat other networks are you a member of?4 z9 D4 y _+ t+ n
Who are your affiliate managers at these networks?" y$ U" c" r) k9 T, A+ u" _: h' ^
Do you use social media (Facebook, twitter, etc.) to market offers?" e+ B6 y8 Z3 I0 S
How much traffic can you drive?
# D/ c3 x8 |6 E% EDo you have a personal recommendation from anyone who is already a member?" ]/ ^# D; p# Y: h
Once you provide satisfactory answers to these questions, the network will approve or deny your
; Q& a7 K/ _8 ~6 R/ Dapplication. If you get denied, just keep applying or call someone on the phone and try again. Be3 Z8 k) |' ]2 H4 |
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
0 t, q& h, K( }. k, _( t& s1 N( `* ffor the network can be helpful.
. }) K! i! J5 M5 hTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate& r1 x1 ]6 H9 [: N
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
* {3 [7 [6 T5 \0 M" _" {owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know& L6 v* S9 A0 f; H0 z
people can open a lot of doors as far as networks are concerned.
! C: o+ f2 r+ z& K! j" {! AAfter You Join a CPA Network
- J- t8 j/ g7 C7 kOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
3 O8 Z2 ?( B! [6 Q- Jand make an attempt to get to know them a little bit.
3 |8 F; n$ e/ S0 g; aFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their8 r+ A0 `% H* U& _) x
weight in gold. Start feeling them out from the start and try to get to know them. Once you get: S6 w- j$ L, M: {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 41 f+ Z" W. k0 m! P
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout7 p3 k4 y6 |* m# D G/ a
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
. f( J! U& | K, \: [email.
% [2 G5 ^/ q! p7 j7 D3 cFor more helpful info about dealing with affiliate managers, check out:/ v/ T$ p$ U5 @: c# N( H' {2 s* ~+ \
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
! O' Y$ r9 V6 \) z4 K/ ?) Fhttp://www.mrgreen.am/affiliate- ... iate-managers-want/) b& D6 s! q+ }0 A* H/ O: w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
7 \: c8 q. K9 p0 m/ X7 Q$ _$ p0 }& M& zSet Up Web Hosting- a( l0 T9 `4 e: Q4 W& }7 J( J
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
/ k2 R' i& E0 O, w, g4 z J$ Dabout internet hosting. In general, you get what you pay for with hosting. When you use a shared3 X ?7 H! E6 _* ?/ R9 i
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
3 Y. s* {" O9 C3 j( x. Y. ^* ^whoever else is on the same server as you.; V# x7 I J+ |, Z+ C( b# l
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast! ^5 i6 |( ^; L$ z
enough that the visitor can't close the window before your pop up is even shown. You have about 3$ N! e4 d& x; J
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
& S9 T6 g$ [/ XTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
2 p: S) Y& S& G9 V# ^$ B. `. ahouse full of roommates (hosting customers).
: b, S7 E! ~: v6 R, ^$ B0 _In shared hosting, this is like having roommates where everyone has no specific designated area inside M/ M1 b# `3 z3 m
the fridge where they are supposed to put their food. Everyone just jams their food in however it will s' d2 E. ?4 X+ M; Z' \) F
fit.9 o: G4 J1 |4 D- a" }
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than; W9 q' o+ r1 P
the rest of the roommates, by virtue of simply needing more space and resources to accommodate7 P2 J$ U' x- l9 w0 j
their food. Everyone else's food in the house has less space to take advantage of.
( y& h {% h9 N# dIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
$ X8 I$ S# d* k! Rany type of hosting this is a bad thing, and especially while running PPV traffic.
* R ~* f+ J/ g% K( DIn the case of a virtual private server (VPS), everyone in the house has their own designated space
) C* K5 Q# P) p) k9 f% dinside the fridge to put their food, and other roommates can't come into that space. The server is
; B* B% d" v. n7 @0 G w( Spartitioned, so that each customer can only use a specific amount of resources at any given time.
% q i5 g3 A3 r6 ~A dedicated server would be like having the whole fridge to yourself. All of the server's resources: e" d' j5 u5 [$ N9 ?8 ^5 b3 Q
belong to you and no one else can use up those resources. This makes it possible to serve much more! x1 N) F( b8 p* w) U J" }- e- P M3 @2 X
traffic, faster.
# }' k2 H/ q/ K7 X3 L( U& e3 s6 UAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
0 U: a) y4 v! l9 }0 [ R. JAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is. G) X2 i8 W1 t
here:0 K& [% n, V+ ~: I- ]1 Y9 @
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-5 M+ n; a9 Q ?' q( e6 }) l
VPS&highlight=hosting+ ]+ `, c$ D+ r% b* w
Dedicated-Hosting-vs Shared-Hosting. ]! n* |1 z% e ]5 |# G; u
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
; W' w4 K, T4 X# l5 e* k/ ]( zHosting...Your-thoughts, Y4 l( e$ s* C5 W4 I: X$ n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 68 E# R4 W- l2 _* B+ Y, h
Hosting Providers for PPV
8 Y0 }! s( M. P! T9 g3 z& `Beyond Hosting/ Y, B$ N: J( m5 M, q9 B: G
http://beyondhosting.net/: Y- W& n* ~+ W2 n0 \. u& o
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
% c$ W6 S% A8 o4 U& W9 w* breceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
. c2 N4 I3 Z! s, Zdirect linking with PPV. Also, these guys provide great support.
6 ]; V3 m' r( n' u$ p$ fProsper202 Optimized Hosting
$ i" k. b/ O. U8 l" m! T: ehttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
0 x+ p4 Y, k5 Y8 G1 ^; t. SCPVLab Optimized Hosting
5 @5 d r0 r2 j9 M Ohttp://beyondhosting.net/CPVLab-Hosting/
* S% `' b# S" O8 p$ m. WDomain Names for PPV
: K; ]- u1 S" M+ Y2 C' O! @Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is3 M0 X3 b6 q) i, o! n8 u/ Z* ~+ e: `
where you're going to host your tracking software and your landing pages if you decide to make them., d& t. n f; }
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
7 I# ~9 i0 B6 Mbland one is fine to start with, to host both your landing pages and tracking software. The .com, N7 i$ }0 i! G* p9 S2 J( T
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a% ^+ ]$ |8 I# k/ m+ [
term or build a whole website." ]6 \" M* N! P, q9 ~/ F o
After you buy hosting, a domain and get those all attached to each other, the next step is to install* _+ k3 Y4 F, J
tracking software on your domain. This is really important, because it is necessary to track your' c3 X4 Z- X' }
conversions down to keyword level so that you can optimize your campaigns. Without proper
: y, Y' ^+ q7 T/ M, @* Dtracking, it is impossible to know what is working and what isn't.( U* x, Z) r a/ q* h8 ?; V) j
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software" |) d; E% k& Q3 K
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.1 X& a/ y+ u2 B- o1 \8 y4 D: v2 W9 o
Prosper202
. }( T" D! y, P- dhttp://prosper.tracking202.com/apps/
% S7 G: g$ y0 b! {0 `5 b/ rCPV Lab
. ]+ ~' }, G, F& m) yhttp://cpvlab.com/6 ?6 e t: d& J) C$ x8 i
CPVLab Help Videos
1 _" f" _: X+ P4 I; }) ~http://ppvlab.com/oweiw/oiurw/vdm.htm
O0 @: G: ~ M( c) \As far as which tracking software to choose, Prosper202 is open source, free and pretty much an! q4 Q% Q% V3 p, j ]
industry standard.9 x6 m( `) p7 K P$ h# d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7! Y: b/ h* ?0 I! n4 C8 i. n
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from7 v& {6 z2 S! r9 i* x' }
good support if you have problems with your installation.$ s6 _4 b! }5 `2 u' i1 f
Tracking 202
( Q! z9 U& q* E# D6 M- P3 OTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
; G, I6 t! H, G ]+ [campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
1 u1 ^/ s/ h6 a, d0 l& X% n2 v% _) B$ Barea.) o7 i" x9 c/ k% [* I
If you choose this option, keep in mind that your tracking software, one of the most important parts of
; c' _. _* M$ U5 D9 G: {your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
; X* ~: M8 ]9 o% |3 @( Rinterface, and their hosting. |+ S9 m' X# i) C" r( Q
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords* P& R4 J5 O6 ^* y' p1 R2 Q
and targets which you are bidding on. Leaving this up to chance in order to save money could
9 o7 k. l) W* }3 j5 u" D6 opotentially leave you open to huge risk if someone else caught on to what offer and keywords you7 E X- ]0 c. O
were using.; K5 [0 F& p8 n2 R3 q' S
Choose An Offer. F7 h) F: s! O! O" v* m( c5 E* \/ N, S
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
8 }% ^; C' l7 N& c _4 _0 P5 U/ \Lesson on Offer Selection
" e+ p3 L J9 M& O! V1 W+ z2 ahttp://www.ppvplaybook.com/forum ... on-Selecting-Offers9 Z: w3 \! \/ ]( X! d
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.9 H) n9 f: y9 z8 V: [& w7 H# w! [
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using/ w1 z+ K- z$ \9 V5 h8 u
LeadImpact as the traffic source.
- J( ^/ ~! |2 S; s! [, kNow the best way to learn how to put all of this together is to just get started. For some variation in
( s( `) P. R0 B9 T- Xthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
; a% o2 b( v6 m3 o* c2 L$ Fcampaign.
' s/ }( Q ~: lWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first: M: d7 {% f; q; d$ n
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says3 z& A0 y. X4 n% _
that all traffic is accepted. f. s) ?' ^% `, Q- l: X
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.8 b m& ~0 S2 }8 j
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
! x4 w. w2 G' T' j7 Xget creatives like banners or images specifically for the offer.+ Z1 Y) b5 Z+ P2 K/ A4 q4 m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
/ M: ~/ t6 I( T- ], J: M2 f; EBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
+ s3 T5 R0 _+ g9 T& V' Strack my keywords. Without doing this, it isn't possible to see what's converting.
6 a: z4 m# w; dIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:: ^9 ~0 G$ Q2 X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
# s- r9 Q* ?4 m, OIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the, W, p, F l2 P/ W
bottom of the page:
1 |, @" C$ j H l; ]Next, I have to cut and paste this pixel into my offer at Ads4Dough.
) ~" ]' ^" @# V5 X4 m' RClick on the offer → pixels → Add a new pixel and this comes up:
6 ^. h. w. [; v2 w1 s7 }" p7 fMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL1 C: q1 E5 k# G! w8 v L: g
from your software into the box that says 'Enter URL of image to load'.
1 e+ S8 U S v6 \7 M, _Once you do this, it should look like this:4 _6 o, m G6 C# S3 W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10 h, g( u4 A; ^$ R" t& N) N
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:% h1 N$ E2 \7 e0 V3 ? i; j
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either! `9 D# R4 C1 u2 B/ o
Prosper or CPVLab.
& A: v/ h5 f+ R5 L, t
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发表于 2012-12-27 18:47:17
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