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PPV GUIDE [PPV新手入门][28页] ^: p& a, V3 t" L) j, I
详细的请下载电子书！
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5 @" v) v, n. r# a5 _: D7 F- C. H
5 A, M9 l9 |# E( ~Newbie Guide B3 |* y' J; w- C3 A2 f
PPVPlaybook.com
3 j3 Q, [" `( h1 N4 ATracy Shaffer
# _3 l; m. [6 M3 qDavid Ford
. ?, t6 ?8 w6 ]" R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 19 N4 d1 F# n! i7 ^/ t6 U
Getting Your Mind Right to Start Affiliate Marketing
" H6 ]3 g) a5 `9 ]The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
8 P! @0 f M* o. ~$ C3 o; Uever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
# L/ \4 t# Y/ F1 I3 \* @you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
8 Q* g, O% H' q# L3 k+ J1 nwith any success, these claims are laughable and far from the truth.
4 ]& D# v; m; k: |6 eAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
& `2 k6 l/ C6 l8 ^' |1 Cflow management. The main benefits are the low barrier to entry compared to other businesses, and& n/ i$ S% _$ X$ _! R. }0 F
the ability for a marketer to be a one person shop and make an incredible amount of money with low; q( K- |3 w5 P. o4 R
overhead.
6 W2 S! M. Q9 n3 p# L0 MThe winners in this business are the ones with persistence when nothing works, who know there's$ A$ B, U, B' z2 B0 S4 s; _; V
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.4 v: j6 C- }; b4 @) k3 C: S
The cold hard reality is this: virtually everything in the space is changeable, what worked today can& Y) ^- B5 |7 T- Q: t
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.% z4 k. o8 l- r8 K- u; ~
Most of these things happen suddenly and without warning, and they all contribute to the amazing+ M& S" n) N( L' K8 h% m. s
learning experience available to anyone with a few hundred bucks and the ability to open an- D$ C/ u2 \/ i! }, M
advertising account.
' |: L$ @5 \' j6 V$ E9 {Your competitors are willing to work at this around the clock. This isn't a push button, instant business, s8 T2 |# y: P: S# ^4 j
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
% B- y3 B2 p$ Cmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
! h e l5 K `4 o4 K+ Rtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
% P/ Z$ {7 B7 Y7 @( @With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
" r- U t$ M- }$ Q, qstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get3 e- l6 N0 G3 _9 f! G
started building.
! Q1 i. l6 @$ S/ h' AThings you need to get started:: ?$ r z6 o4 J$ |1 t$ s! S
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator) s, }' E( c H5 f* P9 b- S
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)- k' H( O2 t y$ z% y" p" T
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)6 z* E1 P! O5 O. O8 M* p5 Z9 l
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)- D/ D9 [7 W7 Z1 f# x- G
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
8 k9 d$ g/ y- I+ e9 X: R6 v9 T3 ~with PPV.1 t, v5 b% w) q2 k. v d/ c
Basic Getting Started Definitions) p& W" R4 ~9 j! [8 ] I: ?3 F
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more) i7 V' I) w I! Q% C c; B- n7 h
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main% f# O$ b+ h% G0 j- K4 Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
! ^8 q [0 ^% v+ Y) R" _, J3 itypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).- C( c- ^% ^" D# f. S4 ~! [1 a
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
- G8 S2 E; M5 T1 s [0 mreceives a commission on that product. An example would be the Amazon.com Associates program,! ?6 `/ L+ z. k$ l+ }
Comission Junction or Clickbank.
: M7 V& p0 b6 x" LCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
. c7 B2 a4 K/ h; ~6 E: G/ B" Zan action like filling out a form, submitting their email address, signing up for a service or sometimes* Y. o% a( D. l" j+ O c! P) n5 b
buying a product. An example would be Ads4Dough or Neverblue.! j1 o" Y( n$ X# _. d2 g0 ~, M
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's% e. w: s* o$ _/ T- f
account, getting the affiliate approved for offers, bumping payouts and just about everything else4 ?& f! {" {, X! _ O' t0 r# w
related to an affiliate's account at the network. Having a good relationship with your affiliate manager, Y% [0 k& r. Z5 O/ d
right from the start can really help you.
/ [. y9 i, i; ^2 f3 M& L$ w7 ePPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served0 _( c' e) _2 l4 u" T9 m8 |# z2 B
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per; j5 c/ L& g4 D3 B* s7 [
view, starting anywhere from .01 or .015.
: @9 D0 V6 Q/ B9 ]) u! `( eIn order to use this type of internet traffic, the affiliate can sign up with a number of different
, }* f% Y. e# Y, Mcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
6 R5 M/ _/ _4 N o7 A3 S: L, L% V2 bMediaTraffic, and AdOn Network.# q( n/ j6 \, N
Don't popups get blocked by pop blocker software?+ T& f1 C/ Y) N# R4 Z
No. Popups are served in a new browser window as if the visitor had opened the new window# H9 v4 q; s1 k6 O* l' g' D# D7 g
themselves.
$ H0 x7 R2 P' x9 ?6 ~4 IHow many popups get served to the visitor?
, Y- a: k' O9 |- wThe number of popups served varies depending on the PPV network. Some pop more frequently& D$ b, x1 l$ F
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by! l' p& P; F2 `8 q- x
serving this kind of advertising, so they have to toe the line between keeping their software6 j8 v7 F5 g/ t+ p
downloaded and still making a profit.
8 F2 F; A; J7 BIsn't this type of software bad? Why would anyone keep it on their computer?
5 `5 B2 v2 ^) \- d& nNo, this type of software doesn't harm the user's computer.
" i y/ Y/ I) U$ P, @4 yCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
9 o( K1 [4 z/ W, {& Utoolbars or videos to place the software on their computer. The visitor keeps the software in place so
1 ~0 q" E* r6 I( ?that they can continue to have access to the incentive.
2 F9 z' \; o6 u& G# W) v8 K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 36 R! \( R: y, L7 } {. y
How to Get Accepted into a CPA Network' d6 F" r% L% ]- X4 b- T, ^
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place& n& v4 E l# |( P- @0 C; h
to start looking for networks is Offervault which lists offers and lets you compare payouts across) K2 {! ^" V0 [
different networks.
; d, h F9 f* O9 xOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
" h6 N0 L. e# J/ \7 b. d( I6 C7 }& qapplication and be as specific as possible about your promotion methods. Usually some time after8 ^0 x/ p( F' t% W i/ H7 J) g- G
receiving your application, the company will call to interview you. The phone interview is a critical& B0 U: N" o( \5 Z( D
part of the application process, and most networks will deny your application outright if they can't get# K y; f1 X D; }% b$ g
you on the phone.1 Y3 x0 j% s' b, x5 y F& w7 B2 L
Often, the person who does your phone interview will actually become your affiliate manager after# |! {; B( u- _9 P9 L, A, E* R4 L
you get accepted, so it's a good time to put your best food forward.
6 R4 D# o, l9 g8 gYou might not relish at the idea of someone grilling you about your internet marketing methods over F1 D( o1 G+ Q& g' O8 B
the phone, but trust me, this part is critical. Have answers in mind for the questions:
3 A8 Y' ?7 @: K8 C3 T8 X. Q/ d) k- EWhat methods do you use to market offers?
" j/ x1 |$ ?) x0 eDo you already have a website you will be using?
4 K/ T F7 z8 i, h1 nHow much is your advertising budget?
4 Q3 V& D( z; q* l% W2 s( L' Y `What other networks are you a member of?
4 j- D1 l4 k0 J! I8 L4 p/ ]Who are your affiliate managers at these networks?
% P0 r# M" `& W" BDo you use social media (Facebook, twitter, etc.) to market offers?* c/ z: k- k: I' t8 Y% @
How much traffic can you drive?4 M3 D) _# T( W0 a& Y
Do you have a personal recommendation from anyone who is already a member?
: n' U5 p$ N5 P0 r5 OOnce you provide satisfactory answers to these questions, the network will approve or deny your
, t7 V9 X2 R3 v8 R% U! Bapplication. If you get denied, just keep applying or call someone on the phone and try again. Be: v) i( D/ T9 d+ q2 Y/ s: o* u7 R
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
' @4 G; R! a0 p( Cfor the network can be helpful.
$ u& @( D" j( q7 \- s+ q' cTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate1 a+ F# d: u7 P: ^' K& a+ f
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network( E& W8 _3 i. v: g
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
7 U! I; D9 g) @+ _4 mpeople can open a lot of doors as far as networks are concerned.1 s+ w/ C; ^1 M5 X3 M
After You Join a CPA Network9 w% q' h2 A; n$ H% H3 P( I
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager3 K2 h1 x6 G& z l$ @/ g. u
and make an attempt to get to know them a little bit.
: n; `- J2 }$ L9 w# O! DFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
3 A: \ H4 r U5 Kweight in gold. Start feeling them out from the start and try to get to know them. Once you get
# g5 ^& _! @2 T' {3 \; R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
. t$ S$ }" h+ A3 f: I5 }larger, they can really help you with your marketing efforts, scaling campaigns and getting payout* @0 [6 I, a& W- q1 ~: d: m' n
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus$ d8 Z7 d) T: C+ R9 C4 B* G
email.$ L% w! @9 t( B K
For more helpful info about dealing with affiliate managers, check out:
% J! i* Q7 K5 g5 @; lhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/8 Z3 l3 N' T$ @; d( A
http://www.mrgreen.am/affiliate- ... iate-managers-want/
5 t p1 M9 w0 B3 ~4 D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
* F; C8 y$ u/ t7 [7 P) jSet Up Web Hosting
/ Q5 r/ w! X. G) K1 {Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said2 ?+ ~, [- m% j, x- D+ R4 k6 a6 Y
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
& f2 M2 ~% y3 U( j9 S# ^4 k# Whost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with6 X" p6 g1 g2 Y+ I/ s" E- W
whoever else is on the same server as you.
8 h0 y7 j7 J: X6 M9 V7 m2 CSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
: W$ F O- Y; p: n( U* z3 P, ^5 jenough that the visitor can't close the window before your pop up is even shown. You have about 3+ R% [0 E: ]. a& ~0 \
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
/ t9 i. ^( z8 P- ]$ |0 [* z3 ATo explain the difference between types of hosting packages, picture a refrigerator (the server) in a H2 f+ [% M, T7 }% g7 k* `5 j) T
house full of roommates (hosting customers).) P4 C0 Q. V4 Z; d1 W& n
In shared hosting, this is like having roommates where everyone has no specific designated area inside
: ^- M# l- R+ Z% hthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
5 i, F0 A; {2 v5 E: ` Sfit.
1 g, f2 a$ }) f( L2 ?Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
6 S% D% R2 r4 A: |, u# f, a: Vthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
. z% j; h+ j; Q* S9 etheir food. Everyone else's food in the house has less space to take advantage of.4 o; _5 u" L3 d q4 F/ I0 N
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
+ j. R G4 ]7 y" W1 qany type of hosting this is a bad thing, and especially while running PPV traffic.3 D& t2 g$ c$ @8 ^
In the case of a virtual private server (VPS), everyone in the house has their own designated space! N8 T- L" Z( k! D" ]- V& K/ O
inside the fridge to put their food, and other roommates can't come into that space. The server is
0 l! l; b" M- E/ x1 L4 f; Spartitioned, so that each customer can only use a specific amount of resources at any given time.
9 ? a5 p% t- c9 e' W& k& N3 QA dedicated server would be like having the whole fridge to yourself. All of the server's resources
8 s# m7 g. k- X% p9 xbelong to you and no one else can use up those resources. This makes it possible to serve much more$ z7 i3 x& f1 H! u6 W; B. P' X$ @0 ?
traffic, faster.8 ?$ H) a& K! \+ ?5 X6 m* m* Q
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server. ?2 _& O, B* n4 ~; R2 ^0 R
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
' E- f5 ]! i& y7 m7 a9 |here:
/ k3 o: R+ v0 [8 Nhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
3 N7 j4 [) ?7 R4 e' E$ UVPS&highlight=hosting
' }& ?: i8 G6 d/ O( V6 R, h% XDedicated-Hosting-vs Shared-Hosting
+ O6 D% O4 e) O" |http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-9 X! M, t; H" ^1 s! U
Hosting...Your-thoughts- Q* Q, h; t- k) F$ T: ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6: E1 _- @8 g, L, c2 @; c6 Q
Hosting Providers for PPV
8 ?9 d8 n8 {3 f$ u2 N5 eBeyond Hosting* x& z, E: t) ]$ K2 W
http://beyondhosting.net/' W! `4 E+ B! B* L
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
1 k" e: _, m) J3 ^( {+ _: sreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
5 x. Z0 z p* o* Mdirect linking with PPV. Also, these guys provide great support.$ D4 T% k( s/ c' x# I0 f$ {8 L7 h4 R3 ^9 [
Prosper202 Optimized Hosting8 W7 I! l+ X* `6 Y& I% g- Z9 ~9 s i
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
, ]7 y: g7 D5 C. hCPVLab Optimized Hosting) |% g0 [- H- D# j }
http://beyondhosting.net/CPVLab-Hosting/' H* `* x N% X5 B$ z* Q
Domain Names for PPV ~( a/ E5 q; v) ?; }+ I5 D/ J4 q
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
$ N/ G" E2 o2 R2 g3 z! m- nwhere you're going to host your tracking software and your landing pages if you decide to make them.- r% h/ [& R5 j6 g3 A- u8 n1 J F
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
e! P6 Q) p+ m/ M7 Ibland one is fine to start with, to host both your landing pages and tracking software. The .com,, {8 W. {3 l* i5 f5 L; ^0 e8 a3 D
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a" D! G4 P) P: I) W
term or build a whole website.
( G9 w( Z8 m" x# g5 y1 O* YAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
. {0 g3 k+ H3 \/ D7 o1 dtracking software on your domain. This is really important, because it is necessary to track your
0 s) ]' P3 r1 a9 |; L# }' p2 @conversions down to keyword level so that you can optimize your campaigns. Without proper
8 e. Y. j, r- Jtracking, it is impossible to know what is working and what isn't.% N5 }# ]! k7 u) i# [) {
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
, B7 b+ B8 C2 F `* Wis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
7 t$ |4 |% j9 f |7 ZProsper202
4 o9 R7 }& Y# Y1 R" ^http://prosper.tracking202.com/apps/$ M3 ^# `. Y& G8 f+ z( P3 O
CPV Lab6 B7 P; y9 j) J% Z
http://cpvlab.com/" Q8 N5 N* ~: M) a8 a& {
CPVLab Help Videos
8 Q/ m3 ^7 h2 c$ d& `5 h0 vhttp://ppvlab.com/oweiw/oiurw/vdm.htm1 m: ?( g- E: R9 F/ i- Q
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an+ i. s! C# {) P+ Z5 b$ }1 v6 m
industry standard.
2 s# s7 s0 O! T4 t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 71 P5 [( E4 R2 q7 z! `$ K7 l: l
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
: M; c, I4 T8 q, V( Dgood support if you have problems with your installation.. I, [- k' k ?) F: \. C
Tracking 202
8 r) e2 w6 W3 CTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
4 {$ l7 ?+ _ vcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user* K: O0 `$ x0 x* k) }. |+ A( t. l
area.' E0 }1 c+ ^! H3 v4 [9 G# [
If you choose this option, keep in mind that your tracking software, one of the most important parts of% J+ V ?9 {1 S% k1 l1 y- ]
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
3 u6 ^# L! Q$ F3 y7 ninterface, and their hosting.; u8 O4 C* d J) D% c
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords" u3 c3 U$ \; l& c8 h; ]* k
and targets which you are bidding on. Leaving this up to chance in order to save money could7 e& A8 f% G: z- f! A2 Y( _
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
; |) z+ X. j. h2 `9 e% J$ Dwere using.: c: c. J9 _" C. i
Choose An Offer. _6 u; A9 N) j' x& O/ K Q
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
+ G7 l0 S4 S" p) q8 t2 v% bLesson on Offer Selection
* n% W6 v( A, @* t' C( j- qhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers' V3 S% e2 n( r6 ?! Z
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.) Z3 D, k+ e" _! G0 G$ |/ t1 |& R
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
! D+ K& A% r! q; TLeadImpact as the traffic source.6 f3 Y1 C1 c: @: S6 g
Now the best way to learn how to put all of this together is to just get started. For some variation in
f/ @2 s# W- w2 `: X/ d/ y/ sthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
; A0 I" H+ A* |campaign.- v6 v% F$ w0 H* {6 y6 i
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first( p; E* |7 q+ U9 F4 W
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
9 c8 H2 I" W4 y3 i f- ]# Mthat all traffic is accepted.
8 [; J' y# u! w, w, w: ZFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.( d" s3 W+ r; D" P# E x2 ^ o
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can$ L( i8 t: K" P7 t9 R8 O
get creatives like banners or images specifically for the offer.
7 D: ~% J$ j- D& ]. J4 M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
) k9 f& ?' m( Q4 T" }# Q5 G) sBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can5 I$ g" z9 X7 }
track my keywords. Without doing this, it isn't possible to see what's converting.
, E0 j+ R- a U8 a. YIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:4 o5 i9 G2 O1 x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9! D3 V4 ?! o/ J# J- d6 _1 d
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
, v9 \( w% T: |bottom of the page:
+ P% O1 F" K6 T3 k0 N) l3 GNext, I have to cut and paste this pixel into my offer at Ads4Dough.% s1 H( u- X1 q) w$ @$ d
Click on the offer → pixels → Add a new pixel and this comes up:
& m$ ^8 G% _- f5 n# BMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL7 z( L9 w# M4 {( Q3 Y0 I
from your software into the box that says 'Enter URL of image to load'.
/ @1 v. P( o8 @) r7 q7 ~7 e dOnce you do this, it should look like this:
6 ~' Z: a8 g/ _' z6 H" y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10; Z7 @; w* q; }: p
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
) h+ j6 a' q5 QNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
* d Z; q6 P! {7 Q9 F* zProsper or CPVLab.) f4 j4 E' u) o! A$ a$ [5 b+ b
+ }. |$ E B5 S& Y2 D& ~, k2 }
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