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PPV GUIDE [PPV新手入门][28页]
& x& j/ O, z& G3 |. M" b$ R1 B2 w详细的请下载电子书！ t6 f- U! l6 q7 U1 R2 g
0 N4 S7 a+ l Y% [
# p. n6 d5 c/ k& ]
Newbie Guide, N7 j2 F% d3 w0 V6 w/ T. ?
PPVPlaybook.com
$ @/ x: x1 [$ d- Z% ]1 fTracy Shaffer$ a# z# r& N ] ?! D3 y$ |
David Ford0 J. R% f1 @2 V' x4 \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1- _4 @3 A# B8 p$ n
Getting Your Mind Right to Start Affiliate Marketing' ?* \* V/ Y. v {4 e4 D
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
0 e/ h- T% c0 X$ [' e/ m& wever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where; y+ a k/ W7 L( l) Y! s
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing: Q O: g* ?1 R% a
with any success, these claims are laughable and far from the truth.1 a j# x3 t. }4 f6 S2 X
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash3 u0 |3 D/ P9 W i3 D. O
flow management. The main benefits are the low barrier to entry compared to other businesses, and# ?# V: J% L9 S3 C* d
the ability for a marketer to be a one person shop and make an incredible amount of money with low
' p- r; I/ v9 \; Uoverhead.
0 r4 _. _) U# k) ]/ @1 zThe winners in this business are the ones with persistence when nothing works, who know there's9 K& x, R1 R5 x: O( R
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
8 x: Z2 J& u' s1 D5 V b! F" @$ zThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
4 M+ F, T& F% O+ B* P0 ^stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.3 k4 Z1 S8 G, }
Most of these things happen suddenly and without warning, and they all contribute to the amazing
, U/ ]( \4 n8 O$ g" C' a% olearning experience available to anyone with a few hundred bucks and the ability to open an" W* C, p- B2 U6 t# |) u0 v/ |
advertising account.( }) i% F+ B T$ ~, H7 d0 b
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
- x8 \% i; i+ }3 jwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
( P1 Z; H! N% ?% Y9 o# @3 }. O9 omarketing has spent countless hours learning, trying new things, launching, tweaking, improving, C1 G/ e$ ?1 h" P+ q8 ^5 b m
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
* I" v, n7 i, hWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you+ h) B0 \+ Q7 @9 b
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
, [4 w: p5 k# |9 W2 l3 Bstarted building.
- o6 A7 j5 u5 n# I) D7 N4 b4 PThings you need to get started:
- Y, s. y) \" {& s$ A/ ~6 l5 R0 L1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)5 F) m7 n+ p+ C8 @
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)- p: j S% Q- a5 C
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)0 c# i9 p7 T8 {+ r
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
]2 ^3 e# E( q/ _' eThis guide describes from start to finish, how to get started in affiliate marketing by running traffic& K7 B8 ]3 P( O( l/ b
with PPV.. [. g6 K" X! d6 f1 j m
Basic Getting Started Definitions7 t2 S8 V1 `9 h
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more% I6 T* N/ k1 V
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
0 u: Q/ F+ U5 q. ^. P/ ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2' P, A0 f) [3 ^! y5 l
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
# B E0 z& U; Z- p' OCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate# W4 x$ J5 g5 j: \! _* F( f
receives a commission on that product. An example would be the Amazon.com Associates program,1 V: ]( J) x. b/ S0 _1 @1 k
Comission Junction or Clickbank.
5 O6 m7 ^$ g1 a- R/ LCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes& W4 B7 u) S+ h6 P) r* r6 e
an action like filling out a form, submitting their email address, signing up for a service or sometimes
, z$ S/ H/ b& F* X8 ~buying a product. An example would be Ads4Dough or Neverblue.0 A+ ]/ n+ @( @! E( @; I! O/ Y8 B
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's- p9 |, X" t0 F3 o
account, getting the affiliate approved for offers, bumping payouts and just about everything else
# R$ M2 P) g) T4 i* irelated to an affiliate's account at the network. Having a good relationship with your affiliate manager* H" K+ ?/ s9 ?0 c* b: V
right from the start can really help you.
/ }3 U4 k2 s9 @* SPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
, b* `0 V4 W2 ?9 t3 K0 z nin pop-up form through downloadable software on the visitor's computer. The advertiser pays per: i! c2 f1 d# J7 g u; H4 c" H+ H
view, starting anywhere from .01 or .015.
9 `; L; p$ ]3 T1 I( HIn order to use this type of internet traffic, the affiliate can sign up with a number of different' U+ g5 a& V3 y! B0 q
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
" n5 F) ~& n% Q K0 w3 @0 X0 e& VMediaTraffic, and AdOn Network.
2 W, j/ }( ]2 u4 ^ k! d: ]Don't popups get blocked by pop blocker software?2 y- n/ B8 j M: f
No. Popups are served in a new browser window as if the visitor had opened the new window
4 J! \3 R; S2 L- a4 rthemselves.
& S% H/ W3 ]& u; QHow many popups get served to the visitor?
" S4 v9 _1 i, p$ V+ b- o0 z+ @0 XThe number of popups served varies depending on the PPV network. Some pop more frequently
% e% A! `/ u6 i* t. w$ { K! j(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
) B- ]8 [' I0 A6 y& cserving this kind of advertising, so they have to toe the line between keeping their software
& k7 p5 s( l5 w" y# |( h/ H( `downloaded and still making a profit.7 i$ h- C. b2 R9 Z8 V1 _
Isn't this type of software bad? Why would anyone keep it on their computer?( g: z0 U$ M7 j; d% ?& M
No, this type of software doesn't harm the user's computer.
! K' U+ S: ~$ n' G' V x2 k, |Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,% F. N7 N& w( `
toolbars or videos to place the software on their computer. The visitor keeps the software in place so/ v$ o$ F9 M1 N2 R
that they can continue to have access to the incentive.
; V+ u& z/ d) v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3, Z, v$ n* j9 s8 Z
How to Get Accepted into a CPA Network, }" S/ u- [! v# Y' ^+ C
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place; ^/ V. z2 d7 A% e/ V
to start looking for networks is Offervault which lists offers and lets you compare payouts across9 e2 a: _2 }/ M9 E
different networks.
, t/ ?$ B, M! u9 cOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
. d! C4 P7 P6 `! A# rapplication and be as specific as possible about your promotion methods. Usually some time after7 f; Q. @' T$ C6 v
receiving your application, the company will call to interview you. The phone interview is a critical; n" C' o3 ~& i I: u! H
part of the application process, and most networks will deny your application outright if they can't get T2 f% Z; H( A" m
you on the phone.! Y% O0 r6 D, r: i5 J( Q
Often, the person who does your phone interview will actually become your affiliate manager after- g4 ~, G. X! y+ y1 T
you get accepted, so it's a good time to put your best food forward.+ f3 V5 d$ l' a; |2 x# D2 J
You might not relish at the idea of someone grilling you about your internet marketing methods over: v' l7 Z% R- d1 Y- {) s* X
the phone, but trust me, this part is critical. Have answers in mind for the questions:
5 w' i3 |1 T( j T6 C1 nWhat methods do you use to market offers?! ~5 O7 S; v" `/ h
Do you already have a website you will be using?$ z) k; c& K6 l4 f) x
How much is your advertising budget?
3 i' V+ }! C; H6 M3 u5 zWhat other networks are you a member of?- ^- }* v' e9 U' A5 r( z
Who are your affiliate managers at these networks?
+ T- c3 H! d! v$ }. J2 K) oDo you use social media (Facebook, twitter, etc.) to market offers?: H& C2 w; g2 }
How much traffic can you drive?! F. ]& U7 {! C+ n5 ~0 ^
Do you have a personal recommendation from anyone who is already a member?( d! {3 t; J3 v0 {6 O4 O% Y
Once you provide satisfactory answers to these questions, the network will approve or deny your+ D, Z: t) K6 k
application. If you get denied, just keep applying or call someone on the phone and try again. Be
1 L/ r7 K8 [) `" `: r+ ]6 O7 ~persistent. Also, getting a personal recommendation from someone who is already an active affiliate
7 q2 b: c% O$ c, u+ x k+ q( Lfor the network can be helpful.
; h1 W+ X) E/ U, xTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
T$ l4 H* ]: Z( c" Q! l$ ]: ^) A' _6 eSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
% G E- p7 P* S5 h% m6 U Q) oowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
" d6 W* q7 q* t4 k. Speople can open a lot of doors as far as networks are concerned.- {' E4 U$ M/ B7 X, ^/ V2 C
After You Join a CPA Network4 z4 A; V* e. C- Y3 a
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
5 v* ?3 Q* C1 b7 f3 gand make an attempt to get to know them a little bit.* W' F/ b+ U7 \8 t9 F4 N% N
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
/ c7 b2 e5 E0 Y0 Z& bweight in gold. Start feeling them out from the start and try to get to know them. Once you get. O' d' `+ C b7 \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
/ _, I* q0 g& qlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
8 }7 p8 g$ C: Ubumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus, N( V# G& {( a
email.
0 q; H2 Z$ u4 {3 B# ?) fFor more helpful info about dealing with affiliate managers, check out:. ^( v" S5 i! W1 S5 {
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
$ b. s& Q9 h+ y& ?1 A( _http://www.mrgreen.am/affiliate- ... iate-managers-want/0 M6 s3 V. f7 B& E" @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
9 O2 ~2 }; Q* e8 J) S1 W' wSet Up Web Hosting
6 V. D4 ]0 ~. A# Q! B, Z* v; CGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
8 e5 y- }4 x' e' I3 Oabout internet hosting. In general, you get what you pay for with hosting. When you use a shared% }. c2 I5 @9 Y9 h
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with" N! M# M D y$ K2 ~. |+ K
whoever else is on the same server as you.3 L& @$ |6 C7 S5 P+ A: u
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
- U) W$ p- ~7 Z: Eenough that the visitor can't close the window before your pop up is even shown. You have about 3
# @" w- ?; p6 Q# g' `seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
4 [, I/ ^; V& ]$ ~+ F$ {6 ITo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
f# w' O: W N) ehouse full of roommates (hosting customers).
8 m3 _3 N" m" r. TIn shared hosting, this is like having roommates where everyone has no specific designated area inside
$ \5 `, L. `: b: d8 Athe fridge where they are supposed to put their food. Everyone just jams their food in however it will
) z- `' I" a/ q( M, `3 E! |fit.
0 w0 Z: [& E7 S3 ]Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
6 I" j2 V/ Z P: k& dthe rest of the roommates, by virtue of simply needing more space and resources to accommodate- ]9 J2 }- n5 W& A- Z8 M8 H
their food. Everyone else's food in the house has less space to take advantage of.
0 P7 G! L5 w& a ^If you have less server resources to take advantage of, your ability to serve popups will slow down. For7 H) c8 W' L! @: x
any type of hosting this is a bad thing, and especially while running PPV traffic.$ i) {- _7 h% T1 z' m# P2 W
In the case of a virtual private server (VPS), everyone in the house has their own designated space! W9 T+ I/ Q% `( Z
inside the fridge to put their food, and other roommates can't come into that space. The server is
* H. y0 E' z0 C& S6 lpartitioned, so that each customer can only use a specific amount of resources at any given time.3 @' I* p- Y3 ?. y- t! o
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
- d5 t3 @; r7 P5 N. A, A# W- e/ xbelong to you and no one else can use up those resources. This makes it possible to serve much more* k( R9 W$ k; |6 `
traffic, faster.* }- W) S; E: Q( \9 A$ d+ ]
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
- N* Z/ q. m5 ~/ c& h+ MAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is3 f: Y7 \0 e3 _+ Y
here:
" E. u9 H/ [) R. Thttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-2 N9 m! c' U) p: \1 G; n2 H3 l
VPS&highlight=hosting h; |; O3 i5 b# E2 l
Dedicated-Hosting-vs Shared-Hosting0 _ ~! c, W+ v8 I4 t- ]6 }8 v
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
* \( w$ k8 u8 [9 |( A( eHosting...Your-thoughts
2 }' O5 k- l* s7 u$ L4 [# ~! n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6$ Y, g9 B* w: X: u4 `
Hosting Providers for PPV) @! |& F4 {9 O4 _& X o3 q
Beyond Hosting' N* F; `8 `$ y
http://beyondhosting.net/. u! x' c. P* s! i( R
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
: H) V9 U. m% M& Z0 J; O# `receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
: r! J5 G4 i# t, [ Y' N( J7 Jdirect linking with PPV. Also, these guys provide great support.
7 B: a0 Y3 I' eProsper202 Optimized Hosting! j/ G( r9 [ f. O1 E6 {* i
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/8 E3 m1 n3 V: i! [8 o* x; x
CPVLab Optimized Hosting
% N% H9 n( V7 ]2 f# t3 A! zhttp://beyondhosting.net/CPVLab-Hosting/
# n% x- t3 T) p6 m9 f. j/ s6 [Domain Names for PPV
B4 E* j7 A+ s" J7 XOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is: l0 c& z% I8 g
where you're going to host your tracking software and your landing pages if you decide to make them.
& o0 G7 [2 P* M8 q( O" TOftentimes people wonder if they should have a specific domain name or a generic one. One generic,/ C8 F% y0 j$ R- `( \( _7 t
bland one is fine to start with, to host both your landing pages and tracking software. The .com,; H' S. e" S e' `, U2 w [
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
6 t" t+ P( }5 W1 E: G. Y7 [term or build a whole website.
- v1 S' d% R: L$ P' F8 ]$ WAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
$ t, K5 D. m2 t4 Xtracking software on your domain. This is really important, because it is necessary to track your
0 `6 G/ F- n% }conversions down to keyword level so that you can optimize your campaigns. Without proper# t6 k% E( x/ i+ O3 [
tracking, it is impossible to know what is working and what isn't.+ B O' W2 _" U/ f0 f7 ^' }
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software6 C8 i& q, M$ m. _( k/ ? `, v! p
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
/ k6 Y' e( H( g* |Prosper202
/ P& B2 {/ r+ f0 W1 W* ]- chttp://prosper.tracking202.com/apps/- {, r; K& P' Z% A3 Z- _
CPV Lab
( G# T/ x ^. R4 S2 j" @$ mhttp://cpvlab.com/" ?4 U' g+ Z0 v
CPVLab Help Videos
& F. `/ k: ?' Zhttp://ppvlab.com/oweiw/oiurw/vdm.htm
( z/ t2 E4 [! z* K! M7 w& n& ?As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
7 `( V( B- O2 B1 t4 e% C) {5 Hindustry standard.
- Q2 h8 ]5 l& ^& [" Z" w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7+ ]) b9 z. ?/ N: i+ g
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
: M2 G" O" l/ g. Sgood support if you have problems with your installation.
* `) L. ^( S3 v+ gTracking 2025 d' E9 s3 C7 o" w! w) b
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
% J! u$ u: M, l" R0 scampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user0 \0 K! ?0 _5 r: D7 C8 }# y6 ~
area.
; g: c& G( N8 i/ b3 }: VIf you choose this option, keep in mind that your tracking software, one of the most important parts of& \* @5 r' v* X6 h" d% C
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
2 M; o. s8 n5 Z6 ]/ ?. e5 h2 P! Binterface, and their hosting.7 q5 g; ]6 R$ E8 J n$ ?
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords; w& i5 w6 m8 T6 Y: g6 x3 E
and targets which you are bidding on. Leaving this up to chance in order to save money could* } I8 I1 H( t% K" E% m
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
+ C2 z4 b* b* k7 F/ @0 e; w% vwere using.1 T3 d7 \2 a$ C& M
Choose An Offer' ]- j9 a% |, M6 C
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to./ l1 l0 }9 Y) P. D2 m
Lesson on Offer Selection
_) t1 R3 z, |6 F& ~) \http://www.ppvplaybook.com/forum ... on-Selecting-Offers
6 t M8 V9 S& {, nIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
L4 R! n! ]+ j# f& o3 v1 }To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
1 |$ X; X5 [; n0 hLeadImpact as the traffic source.
4 v) v( A6 {7 v( `3 ^Now the best way to learn how to put all of this together is to just get started. For some variation in
* g2 d7 y) u6 l+ L& E" @8 fthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
) E# y6 {' j. y& K$ R8 Rcampaign.
; A% o9 r8 o5 o ^" uWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
2 |6 T* @' U; b" R: y6 F! qpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
, a, C1 v* q0 A0 N0 c" G0 ethat all traffic is accepted.
) K' C, z, T5 X1 f. UFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.2 g$ j1 ?% G- J0 X" |& \) q
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can+ |$ f. Z }- ~2 ]0 K
get creatives like banners or images specifically for the offer.
) }3 |7 U% G, h2 C/ ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
& f8 ^( r9 T$ N( l0 fBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can! w6 e- B V- T8 F4 f" W, ?* p# }
track my keywords. Without doing this, it isn't possible to see what's converting.
4 v: o. f( D+ J- r+ _In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
8 U* A5 M( q) m* ~! t; W( u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
& z; ` C$ [8 B1 N& W, tIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
/ j0 w5 ^8 x$ P2 K8 N, Gbottom of the page:
- y, E0 i9 |2 A/ h+ @& O- K& f$ x' KNext, I have to cut and paste this pixel into my offer at Ads4Dough.
+ c6 b q( @* Z3 s, I6 H% \1 h# pClick on the offer → pixels → Add a new pixel and this comes up:
( V. S2 b; F) a' zMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
$ C; ~+ m" }! Jfrom your software into the box that says 'Enter URL of image to load'.6 S# Z& y' J- _0 I% c! j1 l, Y
Once you do this, it should look like this:
4 Q3 L' f% P2 m2 g3 i- ?( e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
$ k0 n: h: C; c9 o" QClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:$ X/ ~5 w9 r. |9 L, l
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
- ?! W; y% E- O" {; @6 L: u* p: oProsper or CPVLab.0 @9 u* \& w( B
& i. o0 E: Z5 A
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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