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PPV GUIDE [PPV新手入门][28页]9 m% r( i; H5 H, U. o) K7 s' B1 l
详细的请下载电子书！% ?7 F/ N$ U7 t3 b+ w/ @3 w a
; [- s, G7 i' O: w1 e; v- _9 X! v. Q) I3 W
Newbie Guide
# W& {( e3 p$ w9 [' fPPVPlaybook.com
& |' j ?; u' k) U' FTracy Shaffer( E. |3 L' A# j' d6 p3 U8 H! @, X
David Ford! d3 l2 P+ l& g8 z1 V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1" b+ o3 R- S% v1 y- V
Getting Your Mind Right to Start Affiliate Marketing
; `- E! ~' \; S* `( uThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
& l# `. L. u+ r! O2 o2 Vever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
7 z$ Y0 |$ S) s* Y& c& G3 [0 a: qyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
& y1 O: ~6 t1 o1 @- {$ twith any success, these claims are laughable and far from the truth.
4 \2 ?! x, p) J4 {Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash7 B# i6 `+ i7 V9 N, n$ S
flow management. The main benefits are the low barrier to entry compared to other businesses, and
# }4 S- X0 E9 Ythe ability for a marketer to be a one person shop and make an incredible amount of money with low) j# L1 K) V$ x1 L6 |/ L
overhead., B% ^8 t, o; D& g
The winners in this business are the ones with persistence when nothing works, who know there's
. ?% M; }& v$ A( u# n/ Pplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.% m9 I3 N H! T' ^ _' ]4 r! ]
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
1 A! T. U y2 {! x6 ~4 A1 Z! zstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up." y( L9 N! ^" C8 T
Most of these things happen suddenly and without warning, and they all contribute to the amazing
6 O4 d4 p" [9 {- u4 b1 U9 Plearning experience available to anyone with a few hundred bucks and the ability to open an
O9 L4 @1 p; X( Sadvertising account.% u' c( z g0 K. v- M2 P+ I" U% d3 Q
Your competitors are willing to work at this around the clock. This isn't a push button, instant business, ~1 d; b$ n" v4 E1 o, }
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
, B2 y# p+ ~; E. h! S! rmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,% \& V/ a- w! N: G
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.4 g: {4 y5 B9 G& A& K2 e
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
% x% G" h5 U- `) E( f" _started building PPV campaigns right away from start to finish. With that said, time to jump in and get
' l H4 I" [6 s- r8 ]started building.
. K! M, p1 ~1 F: S% hThings you need to get started:' c- R' v0 v8 Y' L
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)0 P6 X) g! a4 D* R& }! b; P
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
8 J" F1 K9 ?" v$ o+ m3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
( G" ~2 ^( _' n! Z( I: I4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
8 g7 a$ k, x; ~& }0 ^This guide describes from start to finish, how to get started in affiliate marketing by running traffic+ ~# U4 O+ l$ W0 b9 h4 m: Q" C
with PPV.
1 F2 J5 I! g4 L( r$ `1 }& sBasic Getting Started Definitions2 G" R7 A+ G6 H( |- B1 u* P* m' n
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
' c, n6 @3 s& O7 h* Kaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main/ P. T7 G% o3 K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 29 b' o5 U. t; E# `% I
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).3 x7 {& t) y: @( K
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate& D$ r6 Y/ Q8 I- A, X3 b K8 c9 @
receives a commission on that product. An example would be the Amazon.com Associates program,
' e7 W/ ]9 A }: G' }. UComission Junction or Clickbank.2 D; j1 I, I6 [6 S+ f
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes9 P+ y+ B4 u: Y
an action like filling out a form, submitting their email address, signing up for a service or sometimes2 r/ [, g+ A% C1 n8 N; s3 |. a
buying a product. An example would be Ads4Dough or Neverblue.
6 c5 Y) u& |/ z: u, x6 ]- ~- D6 \* wAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
5 C5 O9 D! C4 w+ ?- E$ M1 Gaccount, getting the affiliate approved for offers, bumping payouts and just about everything else. ]3 ^1 f9 G% o$ l' t& q g
related to an affiliate's account at the network. Having a good relationship with your affiliate manager, @1 p2 ?( |( n
right from the start can really help you., o: G& k. v% A# ~8 X# w$ u# B7 N
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served8 a3 A- M8 m' p" d' `5 M w6 F% j
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per: L) g9 h g3 e, H# L
view, starting anywhere from .01 or .015.
/ ?2 E) Q7 j3 ]. m1 E" OIn order to use this type of internet traffic, the affiliate can sign up with a number of different" \! X @" t* p
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact," R; }8 D6 x& ?8 M4 g- @
MediaTraffic, and AdOn Network.8 P: e3 n3 `+ L- Z' M& I
Don't popups get blocked by pop blocker software?) B7 C& z, L2 L6 a- C
No. Popups are served in a new browser window as if the visitor had opened the new window
1 M3 `- k* ? v( P2 T$ xthemselves.# B9 K- K; q" v2 n, V0 [
How many popups get served to the visitor?/ Z4 q1 I, j7 j" i
The number of popups served varies depending on the PPV network. Some pop more frequently
6 m$ \! a" M; X(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by$ ^! l8 S* ]6 K) z
serving this kind of advertising, so they have to toe the line between keeping their software. [, @+ @. ^0 `. u w5 l' a7 z. ?
downloaded and still making a profit.- o& ?, o0 s( ~
Isn't this type of software bad? Why would anyone keep it on their computer?7 \7 @- a7 T4 t" ?. ~6 n5 u
No, this type of software doesn't harm the user's computer.0 Y M& i# y- k( _4 e2 p
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
7 e1 l0 q3 Z8 o: _* {$ R! ptoolbars or videos to place the software on their computer. The visitor keeps the software in place so$ g- v$ q& K9 p. p. {
that they can continue to have access to the incentive.9 _- H4 n$ M! f) W; E, i$ ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 35 ^" } N1 E/ H. [+ j: b
How to Get Accepted into a CPA Network
# q2 V( l. M$ c5 }7 mIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
2 l e) a% [/ q% Xto start looking for networks is Offervault which lists offers and lets you compare payouts across
/ Z$ M5 A/ d5 Y9 E( B Udifferent networks.
+ z" R& E+ \5 r% \$ W, p! ZOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
7 L/ D. z6 [% f" r% m9 Iapplication and be as specific as possible about your promotion methods. Usually some time after
" U3 Z1 f4 L1 o! U9 w+ I& n; hreceiving your application, the company will call to interview you. The phone interview is a critical
4 E& i7 v: z' {6 z+ D" tpart of the application process, and most networks will deny your application outright if they can't get. j4 F9 w9 J8 ~3 _! Y; i+ k
you on the phone.4 _- n8 @4 Y: k
Often, the person who does your phone interview will actually become your affiliate manager after1 J* E1 o0 d5 k
you get accepted, so it's a good time to put your best food forward.* G% K" ^* f9 @& P2 S- p5 M
You might not relish at the idea of someone grilling you about your internet marketing methods over
@4 P8 O2 s5 S x& ythe phone, but trust me, this part is critical. Have answers in mind for the questions:8 |$ S# s% L+ y# N0 e
What methods do you use to market offers?
- O3 m9 h# F0 w) G1 E1 pDo you already have a website you will be using?
9 ~3 m$ }7 s) r2 {5 e. uHow much is your advertising budget?
' Z" _9 D0 e3 j2 `What other networks are you a member of?
. K$ x% ~& ]6 h3 nWho are your affiliate managers at these networks?1 V4 X+ x1 G! E$ i
Do you use social media (Facebook, twitter, etc.) to market offers?
# s/ O, @: g: r9 {# H. NHow much traffic can you drive?
! s m" B7 Y# X3 G. g4 mDo you have a personal recommendation from anyone who is already a member?
, K* ?' N+ ]7 UOnce you provide satisfactory answers to these questions, the network will approve or deny your
8 F" h. P6 d" O) Uapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
7 k* e" v' v) i8 `7 l/ J+ Wpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
. p; r1 E& ?! }6 bfor the network can be helpful.9 ? k/ @* B: L# d7 S% P
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate( {0 O7 S0 _: Z! x
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
) N+ w- Y, C$ d3 g. L' ]$ I/ ?2 Vowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know3 g( Z$ p0 J2 `, A! A0 D- J$ k
people can open a lot of doors as far as networks are concerned.% w2 r/ \$ t5 Z. T# S
After You Join a CPA Network
! h0 P6 e5 t% ]& e! }Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
" e9 o- b. I. v8 Fand make an attempt to get to know them a little bit.
' r" R/ i+ w' c$ F4 Y, MFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their# r! d. p" A6 s! T$ V' [# H* u
weight in gold. Start feeling them out from the start and try to get to know them. Once you get4 D$ C5 x) s, h( d# d3 w6 f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4+ w7 X2 x& Y+ L p4 B' y4 h
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout. M. s1 |/ G: R+ j
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus4 h6 ]5 q3 k P0 m, ?# ]' P$ y
email.
; F& J3 m- _/ U xFor more helpful info about dealing with affiliate managers, check out:
$ K. L. E2 p6 e" R9 _5 chttp://ppvplaybook.com/blog/musi ... -affiliate-manager/6 I1 b* n( y' i) p/ ]$ s( y. _
http://www.mrgreen.am/affiliate- ... iate-managers-want/
6 q' B) j/ e4 \) P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 59 j, M7 E0 a7 F! B
Set Up Web Hosting
/ Z+ E; D1 v. cGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
8 k |6 i2 [& n6 O: Gabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
8 g3 ]% B2 Q' Y& y" h9 V1 B( W$ l% k6 ^host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with4 s' o8 g1 D* C# @5 [6 i# E! I
whoever else is on the same server as you.
# N( g* B6 m5 u+ pSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast6 ]% q, F0 n. n# P
enough that the visitor can't close the window before your pop up is even shown. You have about 3
2 q) D p2 p% f5 t; i! w6 `5 Zseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
|+ z$ d7 f9 C nTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
6 P2 y t' U8 T, c. U0 U' |; ahouse full of roommates (hosting customers).
% M- p* b$ d# yIn shared hosting, this is like having roommates where everyone has no specific designated area inside
( H9 d. d. ~& S; B# L$ Nthe fridge where they are supposed to put their food. Everyone just jams their food in however it will; l0 v8 d3 W5 G8 [) l( @" g4 O' [
fit." t, G( @- a- E3 i; L: O
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
& D# W" |% [$ x1 ] wthe rest of the roommates, by virtue of simply needing more space and resources to accommodate& k8 V9 p6 y3 @2 O
their food. Everyone else's food in the house has less space to take advantage of.9 J- r D/ k2 G4 i+ \* [) I" A
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
4 W9 L& H4 ~' ]. _. n/ c eany type of hosting this is a bad thing, and especially while running PPV traffic.6 x4 D) C- H& l. A' y
In the case of a virtual private server (VPS), everyone in the house has their own designated space7 g* ?( Y! E, n) w9 N+ M* O9 p* m
inside the fridge to put their food, and other roommates can't come into that space. The server is
5 Z! M, k, U- ^partitioned, so that each customer can only use a specific amount of resources at any given time.
$ S0 M2 T) ?& R( a6 W6 L; d8 E, fA dedicated server would be like having the whole fridge to yourself. All of the server's resources
6 n+ e$ P6 f6 H- ubelong to you and no one else can use up those resources. This makes it possible to serve much more
6 w+ Z8 R6 L- ~4 ttraffic, faster.
, x3 x3 I9 X) ?& \- nAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
! z7 a6 `, A- ~) x" c2 S1 E9 S2 m7 ^Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is) |9 d' j1 W6 P3 w5 g# o2 P. v0 k: ~
here:( q7 R! K5 v7 A- G5 E6 f
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
" w d, c2 N* h, t; g: K' h7 {VPS&highlight=hosting! z+ h' j+ f, u
Dedicated-Hosting-vs Shared-Hosting; e% o9 b8 _ `0 d/ A7 F8 i
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-2 z: u) o3 }$ v* ^' [7 t
Hosting...Your-thoughts+ U( P9 ~# u# n, ] r/ `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
- [! U/ R' c) p# F5 T# CHosting Providers for PPV
8 u3 q7 V( }/ z+ `6 O7 |, tBeyond Hosting
$ M6 g+ B. U& {# hhttp://beyondhosting.net/6 @" E: G1 G5 Z c! S$ J
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
7 z% T. _! W2 }6 p. y/ Lreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when+ K# X2 `; n r9 j, g! V0 H' C
direct linking with PPV. Also, these guys provide great support.
5 J6 F) N) W* v9 U. T& Y1 r) Q- oProsper202 Optimized Hosting: a- Z- X0 `6 i `
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
" N# V4 g3 l$ t/ T+ S) `, GCPVLab Optimized Hosting
N) i% V e% W; \http://beyondhosting.net/CPVLab-Hosting/
" T& c8 l' I. P4 a: GDomain Names for PPV
* W# Z. w0 r; P+ K: {Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is T/ p* c$ s. K/ ~% Y" \
where you're going to host your tracking software and your landing pages if you decide to make them.' u+ ?4 I: J! C% g! D
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
# g C0 F6 X5 Q% mbland one is fine to start with, to host both your landing pages and tracking software. The .com,
+ P$ V. [1 f8 {! w; q$ W. y1 k.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
. F9 p& z# i* Y3 g+ K; m: F Fterm or build a whole website.; F/ u5 _0 @. C7 ?' [3 M8 L! m" j
After you buy hosting, a domain and get those all attached to each other, the next step is to install
* a6 O1 `" E8 j( |tracking software on your domain. This is really important, because it is necessary to track your
A9 S$ H7 T P7 P! Hconversions down to keyword level so that you can optimize your campaigns. Without proper
5 ]' X5 W5 ~' `" o: \tracking, it is impossible to know what is working and what isn't.
( _% X1 K: ^% N; zTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software F, I, V. a) v8 o ^
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
8 d, {6 Q6 [! w- U$ dProsper202* j( w4 P0 r# S' W D5 t
http://prosper.tracking202.com/apps/ U3 o$ S: i! K
CPV Lab$ R% e3 H# ^9 _. j0 i- S- [ _
http://cpvlab.com/' G d3 ^0 S& G [; Y
CPVLab Help Videos
1 s- w$ o$ F) d/ ihttp://ppvlab.com/oweiw/oiurw/vdm.htm
9 _% [1 a: N4 m# n4 dAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an/ ^8 n v# ?' U8 h% \5 u4 V
industry standard.! a" i3 M6 c' s) W+ V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
0 V- c B. {7 }" F# z; _% L6 W* s$ dCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
" ~* X) _0 V" Y8 Q7 ?* c5 dgood support if you have problems with your installation.9 o4 n+ i3 x$ a1 y7 i! v/ e
Tracking 202
1 O, f0 m8 x0 z. _9 qTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
, j" |& Y3 C/ X# Dcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
" E( K, Y* d/ oarea.& @& a9 X+ g" [
If you choose this option, keep in mind that your tracking software, one of the most important parts of
9 c) H1 `. R, N7 t3 @your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202$ V; W; u1 T2 Y( a
interface, and their hosting.% w) }, M0 v% m
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords* s7 o2 N; s( H5 {" X; C
and targets which you are bidding on. Leaving this up to chance in order to save money could
{3 X( B- |$ }8 r, O5 Gpotentially leave you open to huge risk if someone else caught on to what offer and keywords you5 s- G, N+ C+ R6 L8 W) Q; _
were using.9 I% L. M2 e- i6 [& S+ I& Q; i! C& I* r
Choose An Offer+ _; Y; X0 }% R/ L/ k
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.8 @# O" H1 c7 G' y
Lesson on Offer Selection
) a+ o3 i- s- Phttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
1 V& T& n1 S" y0 I. yIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.# N/ _! D5 R* k) o& h7 k# `
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using& ~, Y1 V# C2 \9 [& X" }! K
LeadImpact as the traffic source.5 i" t0 G" B1 d' S) S) G1 c
Now the best way to learn how to put all of this together is to just get started. For some variation in; }# q% ?4 ] C5 j) M7 E# {
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
* c/ Y0 F, T9 T# y7 q( Scampaign.
0 i: W9 F9 y' g7 VWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
3 O) c" o% `! d1 a( npage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says, X5 O- i. f; i: ]* B. W% l
that all traffic is accepted.
8 p: D! h6 x- J. ?" `! c5 CFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
1 ]3 W- ?( v* N! J; U3 eThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
) }1 |5 p( K( @1 r- `get creatives like banners or images specifically for the offer.
" L) O: L. [3 P6 `) A* k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
; X' t! D+ n! Q) J! u7 p) |! G3 t9 s* LBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can( O+ K( h$ M( P1 [6 ?
track my keywords. Without doing this, it isn't possible to see what's converting.
1 b: n- s( K/ mIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:9 H' [0 Z$ G% I- T. d6 v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9! C, e, k: v# U, Z
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
7 A" x" Y/ s, f. E# K- V! obottom of the page:; p' Z. ]5 {) N, z7 z8 W; M
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
" c2 y. k4 h! W; U4 ?Click on the offer → pixels → Add a new pixel and this comes up:* }# ^, H) } }0 V4 A9 u+ F% w; v
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
% g- z+ b7 D0 ufrom your software into the box that says 'Enter URL of image to load'.3 y d) G6 M! R; c9 L e
Once you do this, it should look like this:
/ U& `+ [( n, R4 C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 100 C+ r" ]& }9 N4 \/ Z
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:+ w2 [/ E R$ g. Y0 v3 x
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either8 O0 C4 g, r5 d4 K4 y* |
Prosper or CPVLab.
$ b5 }& i- I: z# J. C% \
# K6 v5 D, c% O" h1 r7 ?# ? |
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