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PPV GUIDE [PPV新手入门][28页]7 a7 ^$ m4 m! k, d" Z% n
详细的请下载电子书！$ g" g* d1 D. @: T* u& g
8 \' A/ X1 f2 ]9 T: C
( y% Z0 V2 Y4 j+ N* v' i1 k. WNewbie Guide' o" C# y, p$ w. Q1 T$ v
PPVPlaybook.com
3 @! `2 f% n7 J& b7 mTracy Shaffer w% B7 f# {6 l& M
David Ford
3 I. i% s. I7 k6 e4 [1 J& m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
! Y4 F* P6 i. x, o- b* U0 nGetting Your Mind Right to Start Affiliate Marketing
7 r# Z3 T" ~5 e* f9 v$ cThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
5 g( e! s4 [. P6 b' D! {ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where( _, Y2 ]' I' U$ {5 U6 [" a
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing0 P" X5 e: B3 x: o0 e: j0 ~5 j5 ^
with any success, these claims are laughable and far from the truth.
r% J7 i$ g% \3 C/ `3 CAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
: f7 p& t" `3 ~flow management. The main benefits are the low barrier to entry compared to other businesses, and
3 X- K: `) q- c0 z' _3 \( Wthe ability for a marketer to be a one person shop and make an incredible amount of money with low
) ?6 D( X+ A! c( \3 i( ^overhead.
9 b; f+ Q. N+ ZThe winners in this business are the ones with persistence when nothing works, who know there's
3 L+ S" S% a. @5 \" G9 }plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
/ B1 I% l- ?2 n2 J- qThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
6 S- W; ^$ _" O7 J6 Sstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
3 Z8 C* R& {4 Z+ I: h8 I0 qMost of these things happen suddenly and without warning, and they all contribute to the amazing" g$ K2 Q$ L" _. o" v) h
learning experience available to anyone with a few hundred bucks and the ability to open an
, E( m8 u" |1 M3 dadvertising account.3 ?. u% ], T! A9 h4 @
Your competitors are willing to work at this around the clock. This isn't a push button, instant business6 P1 V; ]8 H; I: m* I/ u% B; x" ^3 N
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet* c2 R1 A4 O9 Z6 n0 U4 E' m
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,/ ]* W$ H' R7 D2 B
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence." p3 d! w" B; j, y/ Y
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you: x5 z3 a4 w9 j2 z o* U
started building PPV campaigns right away from start to finish. With that said, time to jump in and get V4 p: r- R! L0 ^/ N- B& m6 f# g
started building.
" ^; z" a8 e/ e$ }Things you need to get started:( V+ C$ p4 i9 h, m6 y- u/ \
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)! K& X$ f. K: m( M
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)' I7 I3 k! C* D1 x& o ?3 S# T9 `
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
" O) _" m: P* L6 o; B" k/ k% V4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)+ p$ D, F2 y; U# a3 |
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
$ z1 P; d+ F* h e* G2 Rwith PPV.9 a/ h( }1 `( N* ^8 @
Basic Getting Started Definitions
, o8 w/ x# P8 v6 _Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
- n6 ~+ B1 _+ @, z# Q5 N, A3 k+ O1 gaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main4 k) s6 f5 s! O! E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
U" _+ Y8 d" s1 o. s( Q. ytypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
$ s" x/ p% c0 L m6 m. nCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
5 ~8 B1 q5 n) xreceives a commission on that product. An example would be the Amazon.com Associates program,
+ S) ]1 u: T1 X) T5 `# g ^4 u1 ~Comission Junction or Clickbank.6 d7 A' c+ v `8 ~! c
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
- N/ Y0 f f8 j+ I* v1 I9 e# g8 Gan action like filling out a form, submitting their email address, signing up for a service or sometimes' {6 M: s# S; T5 a+ }& a" R* J1 o V
buying a product. An example would be Ads4Dough or Neverblue.( u& S5 _& P5 S7 k
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's* }1 ]; I0 o. o+ \' i, @. m
account, getting the affiliate approved for offers, bumping payouts and just about everything else7 g7 s% Q! c; }/ U/ F6 C
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
; P6 y$ W0 j* A: b( a5 H, x) ~right from the start can really help you.( ]% `/ U: ~% |( X. S" E
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served$ F3 x' i; S) N% H- `) Y
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per8 x2 b3 ^1 M, w- @+ ^
view, starting anywhere from .01 or .015.
0 K( K$ ]/ ?/ r0 W. l5 _! Y2 l VIn order to use this type of internet traffic, the affiliate can sign up with a number of different* A* x5 m/ y) M ~4 R; _
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
* L& v% q s7 ^4 f9 n$ m0 KMediaTraffic, and AdOn Network.9 {1 I1 H+ s3 z( } h( ^; x$ _$ @
Don't popups get blocked by pop blocker software?
; ]- w' F' k+ R, \9 k2 p9 ONo. Popups are served in a new browser window as if the visitor had opened the new window
4 |8 a9 d) C+ i( e! B; U0 rthemselves.7 t5 o5 V! u* e3 A7 U
How many popups get served to the visitor?
1 e9 ~- V4 n& C E6 t, DThe number of popups served varies depending on the PPV network. Some pop more frequently
4 {" H5 u( X% I3 T# J(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
: `3 t! L) ^) w8 R2 Sserving this kind of advertising, so they have to toe the line between keeping their software
) p: F8 w& y- Ndownloaded and still making a profit.
V5 W5 A8 h6 G- |" @% G: ~Isn't this type of software bad? Why would anyone keep it on their computer?/ g* Y5 w8 h5 P+ Y
No, this type of software doesn't harm the user's computer.
4 H( q$ Y5 d1 w) E- `9 ~2 gCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,# T3 e3 k1 m5 i
toolbars or videos to place the software on their computer. The visitor keeps the software in place so9 } J" N" M4 R6 W8 A/ y% M
that they can continue to have access to the incentive.4 I4 Y/ U8 d0 H* w: c0 F9 D( w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
$ Z2 j% c3 K) ^) M9 Y8 U0 W8 v7 M- lHow to Get Accepted into a CPA Network
) s* x& I7 R$ y9 J! GIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place% o/ l% W: q5 S
to start looking for networks is Offervault which lists offers and lets you compare payouts across0 p, s( i! D0 k4 B9 B( R' ^
different networks.
; `0 z/ Q, E* R3 C2 l$ s9 IOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)+ _% L) J @& c6 I5 I! g
application and be as specific as possible about your promotion methods. Usually some time after
0 j8 o$ n9 y* F; ?6 ureceiving your application, the company will call to interview you. The phone interview is a critical( |$ o8 ?6 v8 D# C2 ~
part of the application process, and most networks will deny your application outright if they can't get
d6 o2 Y% D Dyou on the phone.! e/ N& B( l7 p5 ~' y- W) i* w
Often, the person who does your phone interview will actually become your affiliate manager after$ X9 N7 V% ?8 [ i. ~0 C
you get accepted, so it's a good time to put your best food forward.0 c8 m' c$ N/ {6 m/ b
You might not relish at the idea of someone grilling you about your internet marketing methods over
$ _6 a( ?3 Y4 G- m$ pthe phone, but trust me, this part is critical. Have answers in mind for the questions:
5 J# y2 Y9 N& O4 \' lWhat methods do you use to market offers?
& z$ P6 u2 d, SDo you already have a website you will be using?! G. |& \! w( s6 x. H
How much is your advertising budget?
, x2 q6 a9 b( X' }% J* [9 ]' b+ \5 q2 SWhat other networks are you a member of?% L* j! R Z1 D0 E$ r2 C# `
Who are your affiliate managers at these networks?3 {/ `% b' c: F: ^
Do you use social media (Facebook, twitter, etc.) to market offers?
1 P3 @1 g: F6 x F! H- R6 mHow much traffic can you drive?+ D) n3 V+ ~ |, _
Do you have a personal recommendation from anyone who is already a member?3 g% u3 p3 }9 N4 E
Once you provide satisfactory answers to these questions, the network will approve or deny your
* v- t8 Q- R" {( D6 g/ d* `8 G5 D0 yapplication. If you get denied, just keep applying or call someone on the phone and try again. Be% C5 l; |5 ]/ ~ o E [# y
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
; e8 o: `8 {- `' R; mfor the network can be helpful.
; q* ~# Y/ q6 ^. T! ATo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate* m; H0 Y* J2 |7 K W
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
; G2 G# C7 A& J, S6 d. j3 Rowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
1 N: T1 I! a. j P* W$ fpeople can open a lot of doors as far as networks are concerned.# U% R7 p& P) O A$ d4 E7 A! s
After You Join a CPA Network& V% w1 E& A9 Z+ X$ M& Z
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
; K. ~1 k+ n, _! Kand make an attempt to get to know them a little bit./ Z' n" y/ h( X% {9 B; D
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their) O' _( {2 e! Z. @) y
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
' C) P1 n8 r' N2 G9 b) m" p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4 u/ E5 x0 H1 h! ^
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
. E- \# \& J `9 a0 hbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus" A z( ]! R) ~6 i. [
email.! i5 Z; A- N3 n" m
For more helpful info about dealing with affiliate managers, check out:
" Y# ?) Y! Y, E! E/ w9 Thttp://ppvplaybook.com/blog/musi ... -affiliate-manager/5 e' s- C6 U @- s) @
http://www.mrgreen.am/affiliate- ... iate-managers-want/
" M0 H2 ~$ ]6 `& f J! F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 59 x! _0 a' W j- T' E9 S
Set Up Web Hosting! y, J i3 [3 Y" s2 j
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said2 t T5 q& f7 \- u% A5 c
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
8 ^! {8 ~0 f+ f+ Dhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
3 M7 {% a/ b5 m4 O( I- u. fwhoever else is on the same server as you.
. z9 S( ^: E8 l1 i: lSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
/ `. d5 v' l3 w7 Tenough that the visitor can't close the window before your pop up is even shown. You have about 36 k2 W; T3 M7 P
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
- n; Q1 o4 f' d7 f& l# }To explain the difference between types of hosting packages, picture a refrigerator (the server) in a) K0 c/ N. \/ B6 c$ c* X% Q |& y
house full of roommates (hosting customers).& Y4 Z% ]; Y7 A
In shared hosting, this is like having roommates where everyone has no specific designated area inside2 S4 |/ V: a8 N
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
6 G& L; f- l3 O+ Wfit.' S: y- e, M# {2 f! a
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
/ f5 H7 ?, B# A! Wthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
6 y4 c, h9 } X) ]" G# e9 [* d& ptheir food. Everyone else's food in the house has less space to take advantage of.( Y" U5 }+ U9 F- n2 R8 @- I
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
: v% e4 q5 Z1 x+ ]- r" \any type of hosting this is a bad thing, and especially while running PPV traffic.4 c, O) ~5 r- l: h- {$ ]% F% I
In the case of a virtual private server (VPS), everyone in the house has their own designated space/ v; K4 d9 H' S! m7 \
inside the fridge to put their food, and other roommates can't come into that space. The server is* B- q* ]( h, q5 r3 y3 z
partitioned, so that each customer can only use a specific amount of resources at any given time.
3 e7 d$ Z, i9 q k! O+ m- hA dedicated server would be like having the whole fridge to yourself. All of the server's resources
0 T) X( p f. S2 U0 x) _belong to you and no one else can use up those resources. This makes it possible to serve much more
* P, q6 H5 b# `6 E, V g- H+ w$ Ntraffic, faster.
) B b8 E5 t& E8 v- k* {At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
& A u' n1 x% m$ `/ m7 v4 PAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is$ A" k! [+ h+ J: b: \9 }' M
here:( }! @/ \5 j2 J" @( O
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
* T9 ~, J" m: V, ~7 n( rVPS&highlight=hosting9 I' b* z( n2 v1 |$ m* \$ d h
Dedicated-Hosting-vs Shared-Hosting
( G6 L$ c# Q& khttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
% A8 I* X7 d) CHosting...Your-thoughts1 c& A- G0 O% q" m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6. G. }8 G6 v- R6 I3 [
Hosting Providers for PPV
1 `4 Q+ ]! p0 B/ m, n, w+ qBeyond Hosting) |. i6 _6 p% S
http://beyondhosting.net/
* G9 g7 e$ E- I* z( b+ i$ I: G3 _With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment2 v1 f5 | k- x
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
( K4 q% |" V: v* m H# `) Wdirect linking with PPV. Also, these guys provide great support.! q! K( q8 {8 V0 z& h- ]# ?# _
Prosper202 Optimized Hosting# _1 M) K0 C' q2 q d
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
* q7 M- a; v% C: y( i9 |! KCPVLab Optimized Hosting) {' R' I( b' Q0 v6 e0 v! ^# ]
http://beyondhosting.net/CPVLab-Hosting/
! h P) ~5 r( C5 k" R) pDomain Names for PPV- } x" z1 g; l# q- Z
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is$ s9 v' h! b7 X/ m
where you're going to host your tracking software and your landing pages if you decide to make them., k. o3 V! Q% o4 o% g4 H( `% i
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
8 [) c9 \0 e% H# J8 L( Ibland one is fine to start with, to host both your landing pages and tracking software. The .com,
2 W5 I3 q- a/ I2 b3 R# {.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a$ _: c8 e" p' j& F5 A
term or build a whole website., K' ?" G" i9 P. T
After you buy hosting, a domain and get those all attached to each other, the next step is to install. k0 v3 T8 T, j5 b& k+ F- Y
tracking software on your domain. This is really important, because it is necessary to track your
( W3 `4 q8 ^0 d# W3 Kconversions down to keyword level so that you can optimize your campaigns. Without proper. b5 ?/ ^1 [+ j7 _
tracking, it is impossible to know what is working and what isn't.
0 t+ H6 Z' @# U2 O; ]% }! K# H: TTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
) H! W6 P( C! Xis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
4 x+ C- D9 x+ j& Z/ W8 xProsper202
, g5 X. n* u& h4 r8 G# lhttp://prosper.tracking202.com/apps/
6 j) p s% p$ r# iCPV Lab1 G0 F3 I8 U& i: w& n! d- q
http://cpvlab.com/
$ h2 z. i: N* ?/ b, BCPVLab Help Videos
2 K" E) C9 \+ Z! N0 Z& h; Nhttp://ppvlab.com/oweiw/oiurw/vdm.htm/ `; ]4 g) ?2 ?* u+ K: R
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an/ _7 x! q7 N( d9 C# A ~
industry standard.
7 e! E. x0 w" N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7$ N9 q+ [0 `' \, V
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
, z* n( G0 p. k3 c$ k1 dgood support if you have problems with your installation.
3 y0 t5 a; O* L5 \; u2 q. GTracking 202% k4 R. Q9 a% {2 g7 m
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
9 @" c! d9 e4 C2 @( }# J" _campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user% n3 s: | c) u/ {. \* L1 w
area.! c/ R5 p% j. h' S
If you choose this option, keep in mind that your tracking software, one of the most important parts of
& ^. w- k" x) z P b0 wyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
: p6 A2 ~, s/ Y( ^interface, and their hosting.
5 X7 |' Y: i V7 W# z8 WAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords, m* p& X4 U/ ?: a; |; U
and targets which you are bidding on. Leaving this up to chance in order to save money could* L- B* o+ a' m( d7 p; Z& U# v# d
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
) t0 y) E6 i- _4 z% swere using.* v. U# c6 o7 z2 T
Choose An Offer
5 ?$ |$ |5 \7 t3 n1 C8 ~ }8 ANow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.) f1 u) N J$ _# M
Lesson on Offer Selection
i% E. i/ b9 v% H9 i' |& phttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
4 w1 K9 R3 j0 Q2 G% z9 J- ?In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.1 P( L7 O8 R' u9 @) B1 J! [$ ^* S
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using- n( b& \4 W+ h( L) J
LeadImpact as the traffic source.
% V+ u7 O( \( F9 }$ {Now the best way to learn how to put all of this together is to just get started. For some variation in P; P6 u0 ^7 z& Y
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
; s$ _ ?" a* Rcampaign.
4 x/ n' [6 R( cWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
' K. h2 f+ M" J* K; f* e8 fpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says' M9 Y( I% i+ k' |1 N/ a
that all traffic is accepted.+ _& A" ?& z/ F/ c2 f" F% c. ~
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.7 x' t3 k6 A. P3 r# @0 J* y
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can7 S" D5 T( L# Q/ o
get creatives like banners or images specifically for the offer.
! T$ ?0 |& `5 g# F- v3 c- E( ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
' W! t) n0 t iBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can' Y) _- O9 G; a
track my keywords. Without doing this, it isn't possible to see what's converting.7 N4 u$ E/ x# u0 P6 C
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
* F* y$ G' s4 x7 D0 T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
2 H5 z) l8 b# _% `( j: c# mIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
! a3 V% V. w1 \5 {6 c0 z1 S9 N jbottom of the page:
. K7 O) v; ]8 s) R2 Q8 N( ANext, I have to cut and paste this pixel into my offer at Ads4Dough.
; l. \! G: ~7 h# VClick on the offer → pixels → Add a new pixel and this comes up:6 X1 L1 A9 |& i, e' ~( Y. F9 [
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL" U( ]$ f# [4 X
from your software into the box that says 'Enter URL of image to load'.
. T1 h, X. G: y. b2 y# `. vOnce you do this, it should look like this:( @( e% t% m1 P- G6 A. P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
: z- S+ e# q& {* bClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:7 J1 [$ N, f/ h
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
4 x/ O% {: l0 N: @& A% kProsper or CPVLab.! n, @! |# k& |
" D' a1 o2 ~# T$ f6 L |
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