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PPV GUIDE [PPV新手入门][28页]+ X# {# W5 h4 @
详细的请下载电子书！
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Newbie Guide
$ t& c" g) B1 u$ wPPVPlaybook.com* J' }- c9 w' U) e$ H# t. C
Tracy Shaffer
& Y, y v! A) E0 B' u! i' lDavid Ford7 w; p2 T& F% G( K* Q0 R2 v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
n3 y$ S+ }. K( @$ XGetting Your Mind Right to Start Affiliate Marketing) X# @8 c2 \' T* h5 ~8 `
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an- @( J, \5 P5 V
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where& T6 Q$ J; s8 K2 _! S6 Q( w
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing+ o0 {$ u) r: H$ K/ S% }. ~) ~+ {
with any success, these claims are laughable and far from the truth.
* v/ b, p* z8 x& X0 PAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash8 q4 p' J9 s+ B+ k, G
flow management. The main benefits are the low barrier to entry compared to other businesses, and
9 j9 q7 K0 X/ T- u' l6 ]9 e o! l- qthe ability for a marketer to be a one person shop and make an incredible amount of money with low7 v M& P5 ]; z6 [
overhead.5 V U) M0 Z6 ]! ?" s
The winners in this business are the ones with persistence when nothing works, who know there's4 s- s- ^ v5 J. v5 m7 c6 D C/ D
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
$ S# d; P$ l9 \. D$ R/ VThe cold hard reality is this: virtually everything in the space is changeable, what worked today can9 K* D. B& M8 l4 Q
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
9 u+ O7 G( P# \! i8 T8 |Most of these things happen suddenly and without warning, and they all contribute to the amazing7 N) u5 c6 d) o: j$ m
learning experience available to anyone with a few hundred bucks and the ability to open an
( t8 r6 {0 [5 n* Jadvertising account.( B! Z/ C. c) H3 ~6 Q$ i& n
Your competitors are willing to work at this around the clock. This isn't a push button, instant business# O: S# U/ c0 [0 s
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet- { j# D5 D$ @6 v/ a1 E$ t
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,: m' N ?7 W9 ~- ~/ \5 L
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
+ o3 e7 [1 M2 x i$ O8 A2 k0 @With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
& h$ m& l1 |* V% r9 m f- F) kstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get1 ^5 g1 G! t7 e! q5 T7 \
started building.
/ v6 ^, K! P* E4 k7 Q8 @Things you need to get started:
: U! e$ W5 G4 o3 w1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
7 e0 T8 d7 N# q4 f2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)' I! L. ]* T& J. Y9 n- h7 |* f
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic); G8 L2 l5 U( h# X' y
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)& V% H1 z2 Q) G2 Y5 m1 B: Z
This guide describes from start to finish, how to get started in affiliate marketing by running traffic* w# h; }; Y; u4 @
with PPV.( t( O p9 ]9 A. z) E; G+ H# X
Basic Getting Started Definitions3 C2 n" p' f6 T/ h) q
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
1 q7 g5 k( k4 e3 ?/ ^affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main4 \ t/ r7 L9 W4 n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
; M. `3 o# A- ]. k2 E% etypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
7 ~8 \: a0 {2 Q$ s! FCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate# A9 [ F4 m5 p
receives a commission on that product. An example would be the Amazon.com Associates program,
2 [0 x' |$ b5 c/ a* g3 QComission Junction or Clickbank.* ~8 `6 w7 J$ N1 {! X% q+ L* r/ q
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes2 m: C5 S+ Y% \+ P' [/ s
an action like filling out a form, submitting their email address, signing up for a service or sometimes
+ {8 z4 g- i+ O; ?" W- E% {) M4 ?+ Lbuying a product. An example would be Ads4Dough or Neverblue.* V$ ]4 N8 [! D9 |$ R4 H
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's: j5 B2 g& m0 ]' A/ \" }2 ^5 `
account, getting the affiliate approved for offers, bumping payouts and just about everything else
# i2 y7 H) Y- A: L/ `* |+ W1 Trelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
# n, X3 Q9 A) B! T6 M- D3 Fright from the start can really help you.' j: {$ G* ]1 u5 V3 F: f- y
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served; q$ N$ J0 h6 A L) k( u1 E6 J3 E
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per0 X! J' K: Q, b+ h& G
view, starting anywhere from .01 or .015.
# a: [1 R- ^' j& x) ?# X4 EIn order to use this type of internet traffic, the affiliate can sign up with a number of different
6 ^( T/ _2 E# @. S) e" fcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,' m! b! _* _. S+ u1 l& r8 x
MediaTraffic, and AdOn Network. F6 ~0 N4 ^2 ]
Don't popups get blocked by pop blocker software?+ ~) M0 R, ]4 G# u$ m: ~
No. Popups are served in a new browser window as if the visitor had opened the new window) S; Y) ? m4 v- {6 }
themselves." Z" a9 l# U6 h" k
How many popups get served to the visitor?$ l9 g6 B& o4 \
The number of popups served varies depending on the PPV network. Some pop more frequently
% C8 r0 q! |. r$ N. }( _(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by' R7 n' ?) t5 ?0 X4 _; F, G6 W
serving this kind of advertising, so they have to toe the line between keeping their software
7 E$ E5 I" @7 }! u' zdownloaded and still making a profit.( M& I2 m2 K4 n0 O
Isn't this type of software bad? Why would anyone keep it on their computer?6 e0 S4 b7 W2 I/ K4 W- g3 F
No, this type of software doesn't harm the user's computer.
) G" V1 r4 y( Q @" R) f7 V3 FCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
9 C- c, ]0 ~6 x7 N- D& L- M, F( Ftoolbars or videos to place the software on their computer. The visitor keeps the software in place so! Y3 e5 L1 \: D% K. _, s) k
that they can continue to have access to the incentive.
( O% Q# {7 f* S; t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 36 k r l( D0 M$ ^
How to Get Accepted into a CPA Network
) J" F' ?$ b: _) j) f) S5 y) BIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place7 m6 j5 J5 l9 A; I
to start looking for networks is Offervault which lists offers and lets you compare payouts across
. _# [% C3 `" Mdifferent networks.8 W! f) T- B s8 h
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
% A9 t1 ^5 x( V% l: Kapplication and be as specific as possible about your promotion methods. Usually some time after% N5 i( }7 [0 ^( V- a+ @
receiving your application, the company will call to interview you. The phone interview is a critical
6 A& I: L8 a# ^8 t/ Vpart of the application process, and most networks will deny your application outright if they can't get0 w0 Y0 ]- T/ Y. \. W7 x8 V8 X
you on the phone. ]5 a! E& X" C% @; f" m" u; u2 y8 |
Often, the person who does your phone interview will actually become your affiliate manager after# h( [& h$ x4 Q& L
you get accepted, so it's a good time to put your best food forward.
1 e1 n1 g3 m* |4 G0 a/ l MYou might not relish at the idea of someone grilling you about your internet marketing methods over
* ^ y1 A, H5 ^( W# |4 Wthe phone, but trust me, this part is critical. Have answers in mind for the questions:# Z3 W9 y% Y6 Q. b: o! ]: b
What methods do you use to market offers?
0 \. d& ~# t( G# a% ]/ a( \Do you already have a website you will be using?9 m( H% |5 f# _. L6 Y& y
How much is your advertising budget?$ [9 {( D7 T3 A6 i2 R; f1 ?
What other networks are you a member of?
; u* B4 O1 t: }" hWho are your affiliate managers at these networks?
" W5 m4 o* z* I, O& Z+ l1 c* NDo you use social media (Facebook, twitter, etc.) to market offers?; c5 X" o1 E3 ^* M9 f
How much traffic can you drive?
2 P' Z0 P: s8 jDo you have a personal recommendation from anyone who is already a member?# q; s& }* V; }2 M5 t
Once you provide satisfactory answers to these questions, the network will approve or deny your
6 V) x& ~% [; N/ {0 v+ D1 Aapplication. If you get denied, just keep applying or call someone on the phone and try again. Be# Z& |% G* `& \2 X; j- w
persistent. Also, getting a personal recommendation from someone who is already an active affiliate7 D2 v/ t3 ^. Q G. q
for the network can be helpful.. k! H' q1 N$ `. A
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate* e& e" T0 M4 i
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
# |, [; _( |' N$ D0 J" U$ Uowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know4 t7 ]$ p& Z6 }# X
people can open a lot of doors as far as networks are concerned.5 D. w& D; V2 J! r
After You Join a CPA Network2 r6 B. f. l+ k8 s2 P o ]
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
/ K9 y" p2 Q' ]$ K& Z. [, g3 Nand make an attempt to get to know them a little bit.0 M$ r2 p) ~4 l5 O
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
) C7 `$ N6 I8 Y. u4 }weight in gold. Start feeling them out from the start and try to get to know them. Once you get1 E# t) y0 w: v- p* q6 b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
% B6 _+ ?3 s- g4 M5 wlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
7 P, Z; H( D8 g, h1 [bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus5 b9 c* {; R7 E9 e) m
email.
( k6 Y+ e8 H% F' F1 [. B) r2 e8 ?For more helpful info about dealing with affiliate managers, check out:: p6 e, q, ]1 T8 M( [9 U& q
http://ppvplaybook.com/blog/musi ... -affiliate-manager/, U6 |: i3 U4 W' H; n$ H
http://www.mrgreen.am/affiliate- ... iate-managers-want/
& B& p6 a1 N4 e) T) y. Z8 W* Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
/ F+ R0 r/ Q5 W' c+ Y1 I0 jSet Up Web Hosting
7 y. ~4 ^& S6 H" Y4 E8 \0 l1 f: d- y6 PGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said. _, h `- a3 Z) a- c; l: ?# b
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
+ L5 J' r5 ^% }% ~, V4 fhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
9 R S" f4 i/ B+ L+ Ewhoever else is on the same server as you.
! F0 Q, a( I0 S* g! v8 F% Z4 CSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
( T! o q2 f5 g) Wenough that the visitor can't close the window before your pop up is even shown. You have about 3
7 s( P' l; y+ S6 Nseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
2 l$ C% m# _2 X/ z; [# C6 p% F$ XTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a3 F* @6 C0 W5 A6 f9 g# X% t0 g/ w3 U+ g
house full of roommates (hosting customers).
W+ w* }* X# P6 O' pIn shared hosting, this is like having roommates where everyone has no specific designated area inside' n: Y: @ U8 {+ q" J% O5 h- L8 Z
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
9 T) a+ e" y# N3 Vfit.
6 U, X8 G& Q: G% I) H; o$ M, zSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
' Y' N% U: N( d8 |! ~; a6 Rthe rest of the roommates, by virtue of simply needing more space and resources to accommodate4 U% a# u J8 I4 l# f. u, [+ j! A
their food. Everyone else's food in the house has less space to take advantage of.7 {& [1 i: _7 D i8 R" A
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
# M1 r2 d* s) c- Uany type of hosting this is a bad thing, and especially while running PPV traffic.
; }4 S; _( Y/ t8 X7 NIn the case of a virtual private server (VPS), everyone in the house has their own designated space
& ^0 Y2 |, {/ b4 _- u z( Dinside the fridge to put their food, and other roommates can't come into that space. The server is
7 d9 p: r1 X/ ~partitioned, so that each customer can only use a specific amount of resources at any given time.' |9 D9 H: F5 v* q* ]
A dedicated server would be like having the whole fridge to yourself. All of the server's resources# Q9 u; g: {* t. @
belong to you and no one else can use up those resources. This makes it possible to serve much more
+ e w9 n* \# @traffic, faster.
# n, l, O& ^3 x' D% y: UAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server./ y4 S9 q. S# E
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is5 W; y2 z8 `4 ~1 M9 G# k3 k
here:
+ D5 s" y1 H( c' U1 c: Chttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
3 R/ G1 c" u/ T4 X" Y. MVPS&highlight=hosting3 z! c/ c' B* O( C
Dedicated-Hosting-vs Shared-Hosting) X; e, q* w( G8 o& y o
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-0 W7 ?' |- b% J5 f" q
Hosting...Your-thoughts8 D, u! H( m9 O# |4 `% a# T: i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
8 |. M h* \, q# u6 i$ mHosting Providers for PPV; [' m. I- P1 m4 z; E
Beyond Hosting
. h+ I' v0 N+ B y4 n* z% Ihttp://beyondhosting.net/
3 [" D1 z% ~- v0 `/ h: d2 H& k5 xWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment6 y+ n8 p! T5 {6 B$ F
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when7 m. B, \1 M8 |! D
direct linking with PPV. Also, these guys provide great support.
' z& r1 L) x# b2 Q4 hProsper202 Optimized Hosting
& z- u' A9 u9 y3 _http://beyondhosting.net/Virtual ... per202-VPS-Hosting/1 |' y; h6 p; y4 V3 c
CPVLab Optimized Hosting
6 y& M" Z+ w3 r# I7 }! ~1 vhttp://beyondhosting.net/CPVLab-Hosting/( r0 |8 @2 W0 i) A |
Domain Names for PPV
, P: l+ q! K' ~5 N6 J/ yOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
0 _* ^/ g4 B! K; s8 \where you're going to host your tracking software and your landing pages if you decide to make them.
' l8 V6 {% P" g" l4 e/ LOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
' \* L8 |& ?3 W$ ]5 fbland one is fine to start with, to host both your landing pages and tracking software. The .com,
, S, K, O; g, M9 X4 ~. Q5 d.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a4 b' @4 t h1 X. D6 Z
term or build a whole website.
# G8 Z9 E6 \: V n S. n' kAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
' c/ u& j8 h& ]) Jtracking software on your domain. This is really important, because it is necessary to track your
/ }1 p9 x! G+ Q" v) Z! Jconversions down to keyword level so that you can optimize your campaigns. Without proper
5 U7 U7 t5 q7 dtracking, it is impossible to know what is working and what isn't.8 V; ?2 i% Q, B" m7 ?7 M
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software2 z* M4 e, f+ r
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.6 J+ u- h) t2 ]' i
Prosper202
$ @( H3 u9 G! E" d& A3 |http://prosper.tracking202.com/apps/2 J, |+ L* W6 x8 x3 F( z/ X5 u
CPV Lab% S2 m. T7 P3 |( r ~* O9 _
http://cpvlab.com/1 `7 k3 E) m7 @* i4 v: V# a
CPVLab Help Videos
3 h* \% P/ G' s2 ohttp://ppvlab.com/oweiw/oiurw/vdm.htm4 O* x6 `* N, T3 a# M
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an4 p5 {# P6 h# @5 P% u5 C
industry standard.
6 a. A6 j( k, O1 N3 B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7" x' x! T/ Z d7 m2 K' O
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
! n! e3 T1 J. q" `' @# G6 r; @: ^good support if you have problems with your installation.4 ]8 e* O z7 }( c. S
Tracking 202 ] \* }6 P3 _7 ]" z6 K: `
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your6 X3 n/ ~9 ]+ z* D2 U
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
, v5 P, M' B8 ^# F7 j+ C; b* z6 Barea.
) U$ T3 \7 I8 L" Q* R; r- yIf you choose this option, keep in mind that your tracking software, one of the most important parts of
4 A9 L1 R5 e9 q0 J7 Jyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202' w" a1 A6 }& N: Y' O4 T! V
interface, and their hosting.
; C( E! e: n' s4 ~# T" p$ F6 mAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
5 ]# X' j: U$ h1 M- N+ Q9 ^# Zand targets which you are bidding on. Leaving this up to chance in order to save money could
$ J: b; G8 F- b% \potentially leave you open to huge risk if someone else caught on to what offer and keywords you
6 D2 K; Z; @ o V( T! Vwere using.
+ U! V" L1 ^4 m9 `Choose An Offer4 H: ]( _. R! \- V- `- }+ W
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
; m' a0 z# }9 V# t* |* GLesson on Offer Selection; Z7 ~& R# X" c1 M7 {+ i
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
' P6 X. z# q! DIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
9 x. d3 }) Y/ @1 W3 [To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using. L) D2 G! [- Z5 X
LeadImpact as the traffic source.$ Y8 f5 ]1 l, z6 R
Now the best way to learn how to put all of this together is to just get started. For some variation in- O, x& }; W! ~0 W X; C1 r: F
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
. N6 S; y5 p+ Z m: W. p5 bcampaign.: L7 B" K( Q9 v4 x0 w# o
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first; b- T8 w/ S0 Z( x" V6 t6 V0 @
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
9 V/ k, N$ u, G4 dthat all traffic is accepted.
" k2 v' M; d# QFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.2 n. j3 w* R' k$ X2 d' r: g8 e
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
0 w4 T0 ]; O/ Oget creatives like banners or images specifically for the offer.
! M1 o; H0 @7 i$ @& i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
! v* c+ f$ i. O5 q4 G8 KBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
% } k$ }! D' y( B3 ]9 [6 strack my keywords. Without doing this, it isn't possible to see what's converting.
. C8 f4 m0 B' CIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
" m! Y* P5 ^2 s4 F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9- n' Y( W* M$ g; A1 a9 H
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the2 j6 Q0 Q6 U A; @* j
bottom of the page:
/ n3 h/ N! l( q& x+ kNext, I have to cut and paste this pixel into my offer at Ads4Dough.0 x, O* l2 |2 e2 r- ], p9 J; g
Click on the offer → pixels → Add a new pixel and this comes up:) j, R. w8 w6 {" ]4 Q& P
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
5 s0 y: Z, M3 P3 P2 Wfrom your software into the box that says 'Enter URL of image to load'.
# {9 l! T7 c7 j& M, ?Once you do this, it should look like this:$ X6 \/ ]6 E" |0 K$ h% }, G) e$ P5 j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
: ?' y$ f/ {- VClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
- u% R: b" I- \% h1 U# }Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either6 f2 E6 {; ^0 R0 b
Prosper or CPVLab.4 v7 q" [0 r: d- q* U
+ F8 h8 ^# X6 L# F3 Z |
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