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PPV GUIDE [PPV新手入门][28页]# F) Q7 v0 l h& Y; O
详细的请下载电子书！
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6 w& v4 Y% u! \' }4 t
8 ?, K: a F# r* a4 w! o9 gNewbie Guide
+ W% r4 p- {9 k9 o, b6 t. z$ w3 S' k2 mPPVPlaybook.com" y% B# t4 M' j: Q% M) a2 H
Tracy Shaffer* E" s: u/ {1 O- ?$ ^) s; W) A
David Ford8 B* w; ~; _: t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
4 Q3 ], }: `$ ?" B. EGetting Your Mind Right to Start Affiliate Marketing& X' i* f# I6 [, @) `
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
|. W d S3 {+ @9 dever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where5 ^8 w b+ i. N5 q Q+ }& E
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing1 S# F/ G9 D/ T0 p. ?; _
with any success, these claims are laughable and far from the truth., h2 h' Y7 i( T
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
; y4 o d0 H& ^0 mflow management. The main benefits are the low barrier to entry compared to other businesses, and
" P% ~9 Y( o+ _. B: Z6 Tthe ability for a marketer to be a one person shop and make an incredible amount of money with low
+ A1 o% S; v0 joverhead.
% i: {* d G L6 KThe winners in this business are the ones with persistence when nothing works, who know there's; s* }% d) x/ \/ T D7 L
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
% s& h3 b) d0 C) [) }0 q( WThe cold hard reality is this: virtually everything in the space is changeable, what worked today can5 x* T5 |' g/ \; v& @2 i. E. x! h. B
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
d6 b G& y9 S/ M5 c) n' zMost of these things happen suddenly and without warning, and they all contribute to the amazing' t" F; b/ X8 _) X6 t: W3 B" m
learning experience available to anyone with a few hundred bucks and the ability to open an
* ]" n) B; @, [advertising account.% V3 H3 v) u8 T* D/ n
Your competitors are willing to work at this around the clock. This isn't a push button, instant business' { ?/ {' J! d3 ]; t" t9 ~8 |! T2 M; x3 u
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
X6 K* k$ a3 }# kmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
- U3 a3 T; b9 l! @8 z& n3 ytrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
3 P* z2 ~5 W# uWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
g2 |: V( x3 J8 G- j. fstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
8 J4 f& v1 i& S, wstarted building.- |( U8 _' i1 ~0 S) @
Things you need to get started:
- l V! v, i$ @' @8 Z1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)- Z3 @$ r+ L) n) q7 G
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue); N4 R( k7 }# `
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)! u" [8 ]' z: Z+ ?) b/ l
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab) m/ ~" Z2 a' Y( I! R
This guide describes from start to finish, how to get started in affiliate marketing by running traffic' g4 I3 k$ U; G& L+ I
with PPV.
5 P' q+ H. D6 I6 W4 ~" D$ k1 JBasic Getting Started Definitions( Z4 w3 _- W0 S
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more# F4 M4 _6 h. _" Y0 G* y
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main- Y; A/ g, p* j" Q* G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
# [" V) G+ _0 S' U3 J6 O; Ctypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).+ |: U' j# o" \
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
2 s; e: W5 ]1 D/ g6 P6 lreceives a commission on that product. An example would be the Amazon.com Associates program,
8 q3 B7 s* z: i$ {: U% D6 N+ SComission Junction or Clickbank.1 a) I E* S% R+ n, [# T
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
8 p* ?1 X! B; K" R7 F+ Yan action like filling out a form, submitting their email address, signing up for a service or sometimes+ r6 M. I0 d2 W9 P+ x
buying a product. An example would be Ads4Dough or Neverblue.: U% d" c L2 B8 R
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's6 k5 o1 _* Q+ w
account, getting the affiliate approved for offers, bumping payouts and just about everything else( ^1 p; V9 x: R0 W' Y% W
related to an affiliate's account at the network. Having a good relationship with your affiliate manager: Y' w9 `' S: e; j0 _
right from the start can really help you. ~" _. g2 C5 ]9 A8 O1 ~* q
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
. B }% f" x6 A7 z# d' {in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
! V8 Z; m8 C$ ~+ \& |view, starting anywhere from .01 or .015.1 u' A0 |; e2 N w* x# M
In order to use this type of internet traffic, the affiliate can sign up with a number of different
@2 d7 I6 Y( j4 u. j1 b% Y" Mcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
- E% c& @% g+ D4 I/ `; AMediaTraffic, and AdOn Network.! r2 v* l6 s1 u3 l& ]
Don't popups get blocked by pop blocker software?& v+ U: @, [ r3 @) }/ U
No. Popups are served in a new browser window as if the visitor had opened the new window( j: ?0 }7 ^ ~9 R2 ~% h
themselves.
$ m# Q% M9 c$ g6 L. W! hHow many popups get served to the visitor?" C* P0 @$ F6 B" Y: F8 E: A. W
The number of popups served varies depending on the PPV network. Some pop more frequently
7 i' ~6 n7 X4 l# n2 ~(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by$ _9 z6 h/ P* A4 M" ]8 ?( f
serving this kind of advertising, so they have to toe the line between keeping their software
+ |0 I) Z: Q$ R9 L1 qdownloaded and still making a profit.
0 ~3 v u& F; [# I: hIsn't this type of software bad? Why would anyone keep it on their computer?) D/ Z: b3 d) Y ?, C& b1 v8 M
No, this type of software doesn't harm the user's computer.
/ v. B* L1 P& S% A) vCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,) V! V7 y! e4 ?; `- F
toolbars or videos to place the software on their computer. The visitor keeps the software in place so2 S+ ^" X6 S1 f- X8 b: Z0 Z5 S
that they can continue to have access to the incentive.2 v% A0 @ [& y, y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
) b) t, k9 H6 v) _/ a( y4 cHow to Get Accepted into a CPA Network
; N& w& y* l- n4 V5 ^In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place; ?/ O `6 f+ ?5 Q" S/ @# r: e
to start looking for networks is Offervault which lists offers and lets you compare payouts across) V- n) O8 T3 V6 g' R9 I' @
different networks.+ l7 J) _: D3 [# G7 {
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)4 t3 X ]8 H' \/ c7 _4 M' F3 [
application and be as specific as possible about your promotion methods. Usually some time after
& A6 w& K$ X2 [9 @$ Z+ treceiving your application, the company will call to interview you. The phone interview is a critical) z! s; k3 C: r) m3 u
part of the application process, and most networks will deny your application outright if they can't get+ Y# A( ~/ L- O; K* g
you on the phone.: v2 q1 W# k) ]& D+ m
Often, the person who does your phone interview will actually become your affiliate manager after
: H( q# Y$ P2 a( I7 ^# O$ ^, Myou get accepted, so it's a good time to put your best food forward.
1 p5 |7 {5 [$ e7 d! `/ T) h% k- k1 tYou might not relish at the idea of someone grilling you about your internet marketing methods over
2 U9 H+ _6 P6 |$ w. f S' Tthe phone, but trust me, this part is critical. Have answers in mind for the questions:
. Z/ y$ a/ @3 ZWhat methods do you use to market offers?; w7 v5 N" L' F- D' q$ K% D6 t
Do you already have a website you will be using?/ V" W8 o& Q. X. Y
How much is your advertising budget?
% F1 v! ^4 b2 Y" ^6 @- r; vWhat other networks are you a member of?( Z& K$ I4 Z/ V- i1 Y1 G( q9 q
Who are your affiliate managers at these networks?9 k2 K: Y; I+ A( d( J6 C3 h& V
Do you use social media (Facebook, twitter, etc.) to market offers?
; t$ D/ _& T' \: F) uHow much traffic can you drive?
+ u6 g) S6 R9 Y1 [8 mDo you have a personal recommendation from anyone who is already a member?
" H Y7 W* H0 `! h2 s4 DOnce you provide satisfactory answers to these questions, the network will approve or deny your q3 D4 p2 ]% b8 ~+ y! P+ U
application. If you get denied, just keep applying or call someone on the phone and try again. Be
$ _) j# g7 |0 s5 Opersistent. Also, getting a personal recommendation from someone who is already an active affiliate1 P R! t" ]1 |( C8 B+ m
for the network can be helpful.
4 {8 M4 Y8 Y3 }7 l- e% E6 _. |To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate# C# G- u0 T8 x- e& n. M
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network' i& q5 `: m; D/ @9 B) O
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
* X$ O+ T! `9 I6 t% jpeople can open a lot of doors as far as networks are concerned.
0 W, n9 I" ]( i! r# nAfter You Join a CPA Network3 Z0 V; u: r. S' r& A+ i
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
: p$ t6 X5 R( S! q& _and make an attempt to get to know them a little bit.
& J( Y& X- c9 O0 T) HFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
" p1 I( R* u7 I3 {0 K Sweight in gold. Start feeling them out from the start and try to get to know them. Once you get2 T/ X# C3 Q) [) \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4; l4 h/ |% }* A# o, s
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout2 H6 h5 k0 i4 c8 |8 ` v* B4 t; ^
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
/ E- h! ?. z$ T! uemail.# W& N9 x) T- |6 `
For more helpful info about dealing with affiliate managers, check out:3 A3 K, ]# h2 f) i y" L
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
, C& T" @; v7 k4 T# C0 _" shttp://www.mrgreen.am/affiliate- ... iate-managers-want/- ^1 z9 a/ z9 |& d& A4 i8 i, d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 52 k* Q8 l: ~( O% \
Set Up Web Hosting
5 W7 q- w" T2 q1 fGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said( S, `1 |0 G6 L6 G" \, \
about internet hosting. In general, you get what you pay for with hosting. When you use a shared% X \) u, z! N
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
5 e7 S5 J/ _" B7 j8 g) C8 @whoever else is on the same server as you.
/ x; q; n. ]! T, FSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
2 r$ Q9 x. V/ ~3 J, W7 v# penough that the visitor can't close the window before your pop up is even shown. You have about 32 W4 M5 J3 @# K5 e2 @3 V4 {) h
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
; e8 Q/ h5 N# e" |% OTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a4 l& r# j: T" C- ?, \) I _
house full of roommates (hosting customers).& o' o8 J! ^$ L- s% T# Y; P6 }6 v
In shared hosting, this is like having roommates where everyone has no specific designated area inside
9 t, T# W! v' F: fthe fridge where they are supposed to put their food. Everyone just jams their food in however it will P: g/ D% d: m3 L3 L* X% o0 l
fit.
5 Q( t4 ]+ G( P$ ]* iSay your roommate brings home a large turkey. They will then take up more of the refrigerator than/ U4 t" |( ^$ C6 S4 m- `* N
the rest of the roommates, by virtue of simply needing more space and resources to accommodate+ f, R2 o8 c/ R4 L$ i2 i; T
their food. Everyone else's food in the house has less space to take advantage of.
9 w) F6 E8 Q q7 N8 ^& XIf you have less server resources to take advantage of, your ability to serve popups will slow down. For) D% H4 ?2 ? T1 _0 X- w( Q# r
any type of hosting this is a bad thing, and especially while running PPV traffic.
0 q- X' H6 L0 [# m- @In the case of a virtual private server (VPS), everyone in the house has their own designated space
* L2 U9 p$ a7 a& R$ D) `+ ]. q5 xinside the fridge to put their food, and other roommates can't come into that space. The server is
! K3 q+ J& q4 R5 r% q6 p8 ?partitioned, so that each customer can only use a specific amount of resources at any given time.
5 _- e* T$ q ]A dedicated server would be like having the whole fridge to yourself. All of the server's resources; O- R2 N9 a) |" a, Q, [
belong to you and no one else can use up those resources. This makes it possible to serve much more% w6 R8 T9 a0 H9 b0 F$ `7 A$ B2 s
traffic, faster.
' S' H# p: Y- aAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.0 B4 g" T) l; i9 j
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is8 o" B" ^, |: c3 @
here:
8 D0 G4 H; t- {- h# v1 Lhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-- K5 o7 U6 x! D
VPS&highlight=hosting
: |' N* `# L) E% ? W9 A8 B3 F4 FDedicated-Hosting-vs Shared-Hosting
0 x3 ]* E/ x1 u1 d$ u! |http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
" ~% \& r( g: F( \9 y! XHosting...Your-thoughts
$ p- v+ P4 Z: E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6* K% }1 T) l! l! A0 i/ V
Hosting Providers for PPV
& p, k; w5 ]# q* h6 Y. JBeyond Hosting
" l j, q2 W) D$ v. [+ K) qhttp://beyondhosting.net/2 N) c2 C0 d- I
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
J3 Y1 S T( E. K1 Hreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
% p X2 ]( {6 a5 G% tdirect linking with PPV. Also, these guys provide great support.
8 K& [: v# g4 B5 ?' S: u. EProsper202 Optimized Hosting/ j, i" A }6 R: E8 c1 M
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
5 M: ?/ I( F. r7 H+ ZCPVLab Optimized Hosting+ b8 r; K+ H f" g
http://beyondhosting.net/CPVLab-Hosting/6 t9 t9 T0 g0 c- P! A1 H
Domain Names for PPV. b4 U* W" J4 b) a0 _. f0 @8 r9 r
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
2 Q% H: }& ?& O3 y y5 L! `where you're going to host your tracking software and your landing pages if you decide to make them.
# k# v% ~6 \' N! K$ y; W" q) u/ `% bOftentimes people wonder if they should have a specific domain name or a generic one. One generic,, G& j8 l* }+ x, r1 D, E: G4 J
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
2 X, f. \: F+ v; z.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a) t7 r, z. Q. q8 u9 F& u1 F
term or build a whole website.; T% I C% ?# V P9 T% }0 E6 g
After you buy hosting, a domain and get those all attached to each other, the next step is to install! R* d7 s1 ^) j3 I% z& s
tracking software on your domain. This is really important, because it is necessary to track your
4 r9 A& b9 d' ^8 m7 v) rconversions down to keyword level so that you can optimize your campaigns. Without proper% X4 p# s$ Y" c6 N
tracking, it is impossible to know what is working and what isn't.
+ E: H: G7 P7 G1 Q; w" f9 ?$ Y2 aTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
0 P8 r/ ~9 z* ^; [2 R" }is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
7 ^) x6 s) q* Q4 G0 E* Q& wProsper2027 ~% E3 c5 @9 x. L7 \
http://prosper.tracking202.com/apps/
. C1 E' D; e* K$ Q \CPV Lab
7 l: G+ n" R9 E/ l; t* G* khttp://cpvlab.com/
8 y6 c# L, Y3 d! cCPVLab Help Videos3 G/ \/ m% T9 E8 U5 C4 b2 W
http://ppvlab.com/oweiw/oiurw/vdm.htm% ~! `5 F$ P( Y, _5 `4 B/ @6 {
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
9 K5 @# M+ k. b; s7 a, f8 Xindustry standard.
5 j" i0 @( {5 o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7 w: `5 [% U8 z4 d0 F2 j/ u: ~
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
" \$ r4 N8 I; m- Q* h+ {( igood support if you have problems with your installation.
6 E, c) f) n5 T! g8 _Tracking 202
; {& [- P* s# @3 ^0 z& m6 |4 UTracking 202 is the hosted version of Prosper202. You can create a free account and then build your( i! i' k- I4 b4 t" D
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
1 I9 J+ E, m% c8 r6 O: X$ s9 Barea.
$ a( m- S) u* U7 m. R5 v7 o8 DIf you choose this option, keep in mind that your tracking software, one of the most important parts of0 N I4 z8 u0 m Z) C* T+ j
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
# e' f5 h1 F" @+ Q: Binterface, and their hosting.6 O S; v" `6 r# h, l' ]4 H; G
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords5 q; N" C( K& O8 \' r
and targets which you are bidding on. Leaving this up to chance in order to save money could8 E, q; m0 C* ^) ~4 p' f& p4 d: X0 q
potentially leave you open to huge risk if someone else caught on to what offer and keywords you* c: z2 @& [8 E! Q& A8 Y/ [% ^
were using.
( n" o4 Z1 x" k& j/ q: sChoose An Offer
* V/ }. U+ C# r- @Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
% b2 R3 B/ {8 D2 |# Z# ULesson on Offer Selection ^" a' n$ \! w7 J
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
! @% W2 y, X5 _7 k: J' i! u# XIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
1 s) Q1 a% T+ }To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using7 b4 m: B& S$ C
LeadImpact as the traffic source.$ @4 L- w; x. L2 d8 b$ z
Now the best way to learn how to put all of this together is to just get started. For some variation in
) v( I( F4 l q4 nthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked: [7 I! [; k% e; F6 r
campaign.8 e3 Y2 P9 Q, a) s
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first" \, h# z- y* H/ |( \% f' p
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
5 R w, m' O5 ^that all traffic is accepted.
, X7 i8 |$ T' N+ X# [: }First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
" D! I+ C- b( W' S0 VThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can: }5 N% M) ~/ V+ D# E
get creatives like banners or images specifically for the offer.
- j5 g' _0 k) r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 85 W: X, j7 o" d, q& v
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can6 H3 V' Z! ]% l3 \
track my keywords. Without doing this, it isn't possible to see what's converting.& @* P `" `! U/ `
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:6 {& a [" e$ g) e3 ^6 f% ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9; t2 c# b y$ H# Y; V4 p! l
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the. Q7 I1 F6 A, t9 }1 c% h+ s
bottom of the page:5 h) H; f/ |" W5 v! N1 @
Next, I have to cut and paste this pixel into my offer at Ads4Dough.$ j* M/ }8 r4 F; a( y" \
Click on the offer → pixels → Add a new pixel and this comes up:
( J3 m5 w6 z* _ UMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL5 [, g$ v5 ]8 ^& _% R) O- ^& \
from your software into the box that says 'Enter URL of image to load'.6 O9 M4 n. g t' \$ e' ]/ T- E
Once you do this, it should look like this:
0 [* g2 {: u' ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10. n- N$ @) S/ N/ k
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
8 x' g5 M0 q4 k* YNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either' r' g2 V5 j7 p" M5 v D6 J6 I: }, n
Prosper or CPVLab.) u. y( ]5 b% y1 Y x, m
* f8 P. i7 T: x$ K! _- {- |6 J
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发表于 2012-12-27 18:47:17
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