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PPV GUIDE [PPV新手入门][28页]
5 S: N$ V1 X! i. G1 z3 G详细的请下载电子书！
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% U) k; B& ?: w: u5 k; s( |, y5 g& }: p% N0 X" a
Newbie Guide% ?! ~+ l4 V; k# A$ [7 F
PPVPlaybook.com
! T7 n Z" ?4 F- Q0 T3 X( K' rTracy Shaffer
+ ?( Q0 L& z( X C+ ^5 n: B2 ^David Ford: S! `2 T* W4 Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
* ^" Q+ \! h* T( e3 [Getting Your Mind Right to Start Affiliate Marketing- y2 X9 `2 _: h9 y; k. M! k
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
( n+ m2 k( M2 u3 s( j5 Uever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where) K+ m; z3 C* Z s P7 O) S
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing! g# p: o- Z) B$ _! ~" F6 f
with any success, these claims are laughable and far from the truth.( U8 ]8 M) [2 s2 d% v7 }: ^; \
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
, c% y, }. K: ?/ C& d. j kflow management. The main benefits are the low barrier to entry compared to other businesses, and
. X5 z+ b& G7 p% B# ~the ability for a marketer to be a one person shop and make an incredible amount of money with low& L0 j' K3 o% i
overhead.1 U* J* K! k6 V
The winners in this business are the ones with persistence when nothing works, who know there's' o! {" H7 t( C' I5 [( F" V% \
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.' U X$ t2 R4 R8 x" p
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
+ O) b& h4 F" W6 ?; U$ gstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
- ?; o! Q. Y' R! Z0 |Most of these things happen suddenly and without warning, and they all contribute to the amazing8 e( `% N6 j/ u( C$ Q, u# l2 r& ]
learning experience available to anyone with a few hundred bucks and the ability to open an8 ^! h7 e `# t% [( P/ j
advertising account.
$ F8 f, b1 @4 M- tYour competitors are willing to work at this around the clock. This isn't a push button, instant business7 R4 o3 J" n8 }' k
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet. S: i" L" G+ v$ Q" B
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
" w* h- o! k3 f: f+ Q0 k, M+ ztrying something else, failing. There isn't any guaranteed recipe for success except this: persistence., D7 \" N4 B4 p' n
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you' S- i4 _- i4 q
started building PPV campaigns right away from start to finish. With that said, time to jump in and get9 o+ H6 k% o& a. X5 T0 l, E
started building.5 V- P. d# {4 k
Things you need to get started:, m+ T% J7 s+ d& [. Z
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
7 k/ g) u$ J9 E; x3 q2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)7 s0 e/ j% \4 F
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)+ }: N2 U! N" i% C. {
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)" ]9 R$ b0 H, K4 s, o# c. y
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
3 n: \2 |3 S; T Z6 ]/ y5 E. S& B# uwith PPV.
' P$ N. F6 N7 ]2 @* c7 _; v0 }Basic Getting Started Definitions0 Z/ N3 Z* q1 T) y$ @5 C
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
5 t* X" X/ z- j1 n8 F$ S1 ^2 t8 Qaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main6 |' ` T2 o4 Y* c' Z2 S8 f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 23 Y' H/ R1 s9 z x; e, Z9 ^; M
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).- ^- j- n: c9 m# C: H5 x8 c; k
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
7 o- x* O V' f: Xreceives a commission on that product. An example would be the Amazon.com Associates program,: D; U5 f+ K( p( [
Comission Junction or Clickbank.
8 n1 U+ V; o4 r6 Q8 CCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes4 G* I) j, K1 v9 h+ b4 t; J, j+ q
an action like filling out a form, submitting their email address, signing up for a service or sometimes7 I4 C. o w5 b# t: ~
buying a product. An example would be Ads4Dough or Neverblue.
4 \6 k3 U8 V, p; _Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's! h) a. l* {6 y1 u% e6 c
account, getting the affiliate approved for offers, bumping payouts and just about everything else: p: J# Z. y6 u/ t1 _# f
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
" v3 L! Y8 Z* D% M% V. Dright from the start can really help you.
" g, D4 j9 w7 k& a( I6 WPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served1 m m- I) J, p+ x t% G
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
. ^" Q7 q E1 u' Fview, starting anywhere from .01 or .015.
5 a$ L$ V- u( E/ yIn order to use this type of internet traffic, the affiliate can sign up with a number of different6 ~# Z7 @9 I0 m$ [/ f2 j
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
2 C3 K3 i9 z3 Q) [& U! BMediaTraffic, and AdOn Network.
/ |) V4 z3 o S; UDon't popups get blocked by pop blocker software?, H" y0 m9 u5 t) s
No. Popups are served in a new browser window as if the visitor had opened the new window
# }4 g( M6 I) l$ b- i. j# \themselves.
2 s& f/ ?8 c/ k: V$ JHow many popups get served to the visitor?5 X# K2 z3 @- S
The number of popups served varies depending on the PPV network. Some pop more frequently
1 x% d: J/ W6 K, Y(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by) s: k8 P3 V7 k
serving this kind of advertising, so they have to toe the line between keeping their software
|5 A: e7 c. Q$ Edownloaded and still making a profit.* W4 ~3 O; S9 O9 n
Isn't this type of software bad? Why would anyone keep it on their computer?
6 j: B; l( o! W0 q x( }No, this type of software doesn't harm the user's computer.
& l; C9 O5 N g/ J+ kCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
0 t2 L6 j( u N; ^toolbars or videos to place the software on their computer. The visitor keeps the software in place so
. [5 c) ]: Z6 d7 l& x1 J+ d3 Mthat they can continue to have access to the incentive.
3 e- s" ^: K8 C2 I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
9 H7 H* A3 q$ d2 m) r" m6 v0 z7 z: bHow to Get Accepted into a CPA Network! S$ G. N0 Q9 K
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place( y9 e2 f1 ]2 ?7 y" A
to start looking for networks is Offervault which lists offers and lets you compare payouts across
0 X% z4 p2 ] ?different networks.3 ?, m/ g/ O B
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher): {# b" N( F! Z' T4 M
application and be as specific as possible about your promotion methods. Usually some time after: k6 C' n, }/ B" C# T
receiving your application, the company will call to interview you. The phone interview is a critical- ? T+ u& u5 d" t6 e2 a7 K
part of the application process, and most networks will deny your application outright if they can't get( N$ d: d8 ^2 E% X7 _/ |) t
you on the phone.. p4 j) X% ~/ l( G. Y
Often, the person who does your phone interview will actually become your affiliate manager after
3 Q; n" t0 I( kyou get accepted, so it's a good time to put your best food forward.1 ~! B4 h5 S# y& r. b
You might not relish at the idea of someone grilling you about your internet marketing methods over
$ o8 B7 n( `2 O' X- Bthe phone, but trust me, this part is critical. Have answers in mind for the questions:+ e( E0 w9 o# U8 \4 O
What methods do you use to market offers?' |: r8 m! `; b0 L* r9 U
Do you already have a website you will be using?
( o' N0 h- {' @How much is your advertising budget?7 o* b: ~' K# C+ ^- |# p2 i
What other networks are you a member of? N4 l: S! A7 X) ^
Who are your affiliate managers at these networks?( L0 |( [0 g( \
Do you use social media (Facebook, twitter, etc.) to market offers?# P2 ?& r! a; W- A4 O4 V
How much traffic can you drive?
4 p! ?( K# k& b, L7 a9 MDo you have a personal recommendation from anyone who is already a member?2 ^2 w& G/ n9 `2 W. @
Once you provide satisfactory answers to these questions, the network will approve or deny your
0 T+ Y, Q3 `% c; \4 h* I. `application. If you get denied, just keep applying or call someone on the phone and try again. Be( T S/ Q2 ]+ }
persistent. Also, getting a personal recommendation from someone who is already an active affiliate$ m1 R1 w: T7 L$ ~8 ]' U$ y
for the network can be helpful.$ [6 Y6 g( r2 A
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
3 O( _' T& {! t* PSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
, c4 ^( X# S* y* l# Sowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know; n- n# r) F" N3 \; W
people can open a lot of doors as far as networks are concerned.
6 ]0 x6 e( S: @- ^6 lAfter You Join a CPA Network
) ?# E' u9 K4 G- A. L5 k I$ sOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
4 ?. A* v, H: L7 V- `1 Oand make an attempt to get to know them a little bit.
' u4 l, O, r3 s# ^! I# c+ CFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
/ ?7 a Z# E1 Bweight in gold. Start feeling them out from the start and try to get to know them. Once you get- q) y) K) V0 u8 B8 b- }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 47 F5 z/ }$ d) s; n9 B3 o4 W2 D
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout/ x0 @* O' B" f0 _/ a
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
& [4 ~! C1 `" a% lemail.; d1 z# K: O. s/ c3 t
For more helpful info about dealing with affiliate managers, check out:
/ \. C: f2 a# C) p* h& i7 shttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
9 Q4 q2 l. N" ]$ Y& Mhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
0 K$ [9 u4 j* P5 ^$ I6 L, \; k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
8 ]( ] P1 E3 o0 nSet Up Web Hosting, d- M( s; d' w6 @7 I* g# r
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said( f9 K& _! N! Z
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
: Q7 M' l; E% u3 j; j1 a$ f4 A4 z& G* Lhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with* ]1 L* P; _5 Z& ^& O8 y1 ~
whoever else is on the same server as you.
$ u$ v( _! R1 L& o! aSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast/ Q8 D/ P, N& Q% m3 m
enough that the visitor can't close the window before your pop up is even shown. You have about 37 R+ R0 N' \2 k/ [$ e
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.% e+ L, d f. g( ?# W
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a0 b# S8 R% i3 ], m. _. |
house full of roommates (hosting customers).8 @5 \2 D* }3 A) o
In shared hosting, this is like having roommates where everyone has no specific designated area inside
. W5 [" R( V; y* }; k; W: ^the fridge where they are supposed to put their food. Everyone just jams their food in however it will
& K0 P, v9 f6 b' M! g! Yfit.) Z+ N) I* [ _8 S
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than) @; X! ?+ }% t: g; [
the rest of the roommates, by virtue of simply needing more space and resources to accommodate, r3 ^, Q' p7 I) n. K1 S# @5 ]
their food. Everyone else's food in the house has less space to take advantage of.
U8 Z. R/ r3 H* E. hIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
5 J Y f; o9 n0 S4 vany type of hosting this is a bad thing, and especially while running PPV traffic.
! ?7 A) C! ]' R" a( o- v7 `8 dIn the case of a virtual private server (VPS), everyone in the house has their own designated space
$ J: w( ^0 t* C' [4 Ginside the fridge to put their food, and other roommates can't come into that space. The server is
# G8 v, |% F$ s/ r- r+ opartitioned, so that each customer can only use a specific amount of resources at any given time.$ G# B; d; `1 i& C7 i$ y. Y
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
: k; |1 I, i: I8 ibelong to you and no one else can use up those resources. This makes it possible to serve much more! Q# \& e( N0 ^- i+ [% |
traffic, faster.
! R' u, \7 \7 a! _3 |8 _1 N1 K" \At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.; e8 J. S# e# N8 Q, F
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
5 N0 A, ?2 F* D5 p! X0 r+ rhere:# K# l) `0 D7 W# |9 Z; }, B2 H
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-$ y- r* T; d( f6 ^8 l3 b
VPS&highlight=hosting
6 ?* J% U, W+ X. cDedicated-Hosting-vs Shared-Hosting
+ h8 d P' Z) d! k2 n' |http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
+ }8 i( W7 Y4 eHosting...Your-thoughts
% T z4 }. S1 q- B6 Y9 I/ P: U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 67 `' T, J; U: ]- o
Hosting Providers for PPV& S& K9 h. b+ z# I5 [/ F
Beyond Hosting
' Y6 h& K9 v" U( Z6 ghttp://beyondhosting.net/3 G3 E1 `/ C, w6 J( @
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment% X$ o& _0 z3 _! u1 ]
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when; b( ^# E. ?8 H% N* t& F
direct linking with PPV. Also, these guys provide great support.
7 M7 c* R" G: g# p8 D. a% nProsper202 Optimized Hosting& ?* T$ _9 v. t* ]% h$ X
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
- U0 p7 ?' U8 G9 c. aCPVLab Optimized Hosting
# p* g6 B( q, j E9 Ghttp://beyondhosting.net/CPVLab-Hosting/* M4 W+ d! B9 v" E6 j
Domain Names for PPV
" S& }; |; o# q' U; iOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is8 t9 f" g8 F6 B" W8 f) w
where you're going to host your tracking software and your landing pages if you decide to make them.
& O3 P s. m$ G3 N% |# A! P1 DOftentimes people wonder if they should have a specific domain name or a generic one. One generic,2 E# i3 }- n7 A. v
bland one is fine to start with, to host both your landing pages and tracking software. The .com,. k, h& i. ^" l, H: ?5 i
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
9 T2 n8 N; N9 o! U6 B6 Uterm or build a whole website.- z4 u5 n$ X" Z# a* z6 p
After you buy hosting, a domain and get those all attached to each other, the next step is to install9 _8 Y9 {* j* A- n* o9 A9 ]- E
tracking software on your domain. This is really important, because it is necessary to track your
6 L/ o _/ x( R) q5 [conversions down to keyword level so that you can optimize your campaigns. Without proper
9 S5 Y# N9 {( t1 Ztracking, it is impossible to know what is working and what isn't.
6 M% ], J5 j# iTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
6 S0 f" Z3 M, Y: W9 ]is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.+ _2 _5 F7 T [' f2 l% [; E$ C
Prosper202/ A( Q4 M Q1 \- |) G' d
http://prosper.tracking202.com/apps/
! a) R1 p$ w5 Q# zCPV Lab0 t+ d5 g: _# h6 `& d
http://cpvlab.com/
2 T2 U& {1 T2 w9 fCPVLab Help Videos2 i8 W- ?! D, H
http://ppvlab.com/oweiw/oiurw/vdm.htm" K( P: ?7 B9 t( T( p
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
7 n3 [5 M( h# X; O3 H8 W* ?industry standard.
" E: w: E+ Q( R* d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7' r T" Z& u( n: L3 O
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
% v' V2 V8 I* A [ `1 Egood support if you have problems with your installation.; U; _4 f o( A% c4 G
Tracking 202. F% x- X- {* ?3 U6 g: @4 \
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your7 S( m) _# A9 |
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user- Q' U+ p( g: [! S+ Y$ p
area.( Z9 P( m3 d# z! z5 ?
If you choose this option, keep in mind that your tracking software, one of the most important parts of
* Z5 `3 U, j4 e1 hyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202/ ]. l& u( Z( e9 K A
interface, and their hosting.* t' p" l- w) j' R) Y
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
. m' T& {6 e( x7 aand targets which you are bidding on. Leaving this up to chance in order to save money could5 `& q* S, ?, F, [6 N5 M
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
( \, q( @# w, Q- Dwere using.
# H2 t+ M5 \- o( z) t+ M) c8 ~- GChoose An Offer
7 u" [' C6 \) L- U; U/ G! {Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.# e% d/ n0 i" z; Q5 i H
Lesson on Offer Selection G( S, }9 c$ S; _0 x8 }
http://www.ppvplaybook.com/forum ... on-Selecting-Offers/ U$ \2 }! S) ^; z% i8 k
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
% B z" i$ i F2 B) ?To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using% k: h" v5 n& U
LeadImpact as the traffic source.% j: n# W% ~& N5 `- O
Now the best way to learn how to put all of this together is to just get started. For some variation in0 N) w/ G! |( S7 D7 m) V
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked+ N' P/ h0 ^" a$ E
campaign., C% D. y5 b: u; l, {5 J
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
" a- s9 O5 g# a' f. Jpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says7 R7 D9 v6 W0 r+ b! l- l
that all traffic is accepted.
! T2 y J$ ?; S' x+ N, j: cFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
: ?& r6 e: E6 z5 }- ?' SThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can Q. \- b3 M6 Z7 C$ Y
get creatives like banners or images specifically for the offer." Z; p0 n9 q* S/ m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8, z o# S3 w+ W7 d1 N1 k
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can4 O8 }( a% U/ d( ?1 i8 H7 m
track my keywords. Without doing this, it isn't possible to see what's converting.( Q4 \- ?- Q9 _% G9 D
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:7 s1 l# E; o" L0 b8 F- X( u; W& ?* }# v, `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9! V% [7 X1 d& l3 P/ ?( C
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the$ P+ f: r; M3 D2 ?! G% e
bottom of the page:
+ B l0 b- E% v3 b4 I( S! V4 KNext, I have to cut and paste this pixel into my offer at Ads4Dough.: R. j& x3 t$ k5 R* \
Click on the offer → pixels → Add a new pixel and this comes up:7 g# F) J$ _* O) U/ Z
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
7 L. k' ^8 [$ t' u+ l9 ]4 ~- w$ L5 Mfrom your software into the box that says 'Enter URL of image to load'.2 k( v/ j& e% U$ n
Once you do this, it should look like this:! s! o. H- M3 ^. q: p4 P7 S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
: G" d( H. G2 l# B7 sClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:- ?9 B6 b$ r; ]6 T: _5 x4 n5 l
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
( u& P! e5 \9 AProsper or CPVLab.
' p" f5 v$ t" i; l# j9 C3 i+ F( u- }2 e+ j; w0 Y
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