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PPV GUIDE [PPV新手入门][28页]
# {1 Y, T6 X8 ?详细的请下载电子书！7 a3 U+ E$ X5 g" A
- E" g" c; ?: `4 C( A
9 y# b+ h/ e- J$ u# K$ V* _Newbie Guide
: F4 j; T0 z6 CPPVPlaybook.com8 `! h; r$ R6 D
Tracy Shaffer
0 D2 n. j" ]7 q0 }, pDavid Ford
: m4 W9 [0 ~6 I$ t" p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
+ I4 @, r6 b- w( KGetting Your Mind Right to Start Affiliate Marketing* _ j: m0 n* F/ X! O
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
6 z% K! {1 y5 X" ]; Zever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where Z H+ K1 q# Y. y3 U/ l5 m
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
4 A: w5 Z0 h8 d& fwith any success, these claims are laughable and far from the truth.; t- Y( X% F* ?
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
+ ^. q2 B! k1 o% t2 rflow management. The main benefits are the low barrier to entry compared to other businesses, and
2 U! n/ C5 L+ W# f, D4 b" D7 ]' W L" Hthe ability for a marketer to be a one person shop and make an incredible amount of money with low1 K' I/ c' u+ ?/ C( j# ^3 \
overhead.
8 i; f2 r7 P: K9 E& XThe winners in this business are the ones with persistence when nothing works, who know there's: _6 ~: l# R) L2 d9 U, C" H. E4 R
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.0 b. A1 A N5 |: L: ]" o
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
0 q) L/ j! S, q! _- Y3 nstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
9 u0 r5 A' }- {' G0 ]* K% rMost of these things happen suddenly and without warning, and they all contribute to the amazing
, X7 @4 H1 a) `learning experience available to anyone with a few hundred bucks and the ability to open an$ h7 u% L9 V& G9 S
advertising account.
5 `9 P+ u$ o, k$ S* }* sYour competitors are willing to work at this around the clock. This isn't a push button, instant business2 c; Z! Y, x0 }0 f. I
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
8 q% q4 V! w6 J Vmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,: l) R, h& ^7 z* X. ~- i. M, ~, e \
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence., ~, u8 ^1 {0 p- O6 k
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
1 \4 D9 X7 k( [started building PPV campaigns right away from start to finish. With that said, time to jump in and get
( C t C) x7 S8 |6 C; K1 }4 ]started building.; p4 X. ~: f8 P) R' b& H! h; o
Things you need to get started:
$ B: w+ |. }9 o% `% {% g1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator), D6 P+ r3 L7 @
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)7 B9 X y! `5 l$ j4 J; g6 l
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic); E5 V" ]5 A8 \
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)% E0 g: Y5 X$ s# M+ _
This guide describes from start to finish, how to get started in affiliate marketing by running traffic" E) F. R% x' u6 a
with PPV.
2 e6 x. E+ W% }8 O! v- BBasic Getting Started Definitions. G1 N8 n* ?8 [3 l' n% F
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more$ o9 d8 J( X, y, y N7 P# k
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
( [6 V( M. J, y5 l' x; ?" A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2/ z4 S# }( T- \2 `4 U& `
types off affiliate networks are cost per sale (CPS) and cost per action (CPA)." S( d c3 Y( d8 u: t z3 w
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate0 t. u9 D) r4 w/ R8 t
receives a commission on that product. An example would be the Amazon.com Associates program,
4 [# \& R6 m EComission Junction or Clickbank.
$ I$ F3 j Y; a# C2 i! |: M/ }Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes' n0 U [- p# E- K" t
an action like filling out a form, submitting their email address, signing up for a service or sometimes# r# @! k6 L. Z4 [, e2 j8 q4 u
buying a product. An example would be Ads4Dough or Neverblue.7 Q6 I$ {' s( e7 s( p$ T
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's% b/ {8 C1 |" t# `, K& ]1 o
account, getting the affiliate approved for offers, bumping payouts and just about everything else Y5 Q, y$ ^/ ^% j; o0 D
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
9 \4 D. B7 _9 v+ z1 L9 D$ mright from the start can really help you.
& G! k- p, o' f5 G" MPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served( y! t1 i" b, A* D; H6 s, n4 B0 M% |
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
& y+ [6 x7 [- ~. F) |* M9 v- _* t9 \+ Eview, starting anywhere from .01 or .015.
8 c2 i- ]: m' i8 [+ c6 @. wIn order to use this type of internet traffic, the affiliate can sign up with a number of different* E6 S7 q4 p1 X( X+ o% [( ~' O
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,: L. v7 p* i9 P& a3 ]0 k2 W1 l+ Q
MediaTraffic, and AdOn Network.
7 U' w& {8 |% x) ~' L3 cDon't popups get blocked by pop blocker software?" z( B: m+ D! \3 G# v/ `
No. Popups are served in a new browser window as if the visitor had opened the new window
2 J4 ~5 A y/ ]5 Rthemselves.
* U8 g `8 h: n5 q$ P* {How many popups get served to the visitor?
, Z( n% ?& `. P7 o% R9 K& L1 k, VThe number of popups served varies depending on the PPV network. Some pop more frequently$ T9 ^6 V' x" m' m# u$ J% L
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
; R# r7 ~* \6 f+ q+ m5 Z/ Iserving this kind of advertising, so they have to toe the line between keeping their software6 @2 P. _; U" t+ ?; w# M' j) b2 E
downloaded and still making a profit.7 p# @1 j4 {2 I3 U2 K P
Isn't this type of software bad? Why would anyone keep it on their computer?+ l3 P8 t$ z1 W: j) \
No, this type of software doesn't harm the user's computer.
* M5 T" ^# B) qCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
/ j2 c3 I6 ^( [: Q# O/ ttoolbars or videos to place the software on their computer. The visitor keeps the software in place so: p6 b' I3 z# g
that they can continue to have access to the incentive. [' A% @9 Q3 a0 z+ G8 l" M! o/ s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
Z, ~( ?; l5 q2 n. BHow to Get Accepted into a CPA Network
, Z( l w9 d+ \In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
9 r% S( @5 e* a# V2 |to start looking for networks is Offervault which lists offers and lets you compare payouts across9 `0 H/ a% j7 l f, l& Y8 a ?
different networks.
, Q* m: ?) C, f, C& fOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)- x0 \2 C8 b7 T; o5 Y
application and be as specific as possible about your promotion methods. Usually some time after
& n% e; W% E5 I2 ^receiving your application, the company will call to interview you. The phone interview is a critical7 @' I' [/ _# f3 b. P% I1 T( w
part of the application process, and most networks will deny your application outright if they can't get
; s" u0 z- R; h. r2 h# ]- Oyou on the phone.
# O+ I: f, ~3 l4 Q1 m+ m" WOften, the person who does your phone interview will actually become your affiliate manager after
& ?7 u& m5 b# ?* [6 |* D- s/ U4 pyou get accepted, so it's a good time to put your best food forward.
! _. c; |% \3 T; D2 jYou might not relish at the idea of someone grilling you about your internet marketing methods over
& e& y$ e, o+ N( Dthe phone, but trust me, this part is critical. Have answers in mind for the questions:/ n* P' i. y9 [) m$ E" z
What methods do you use to market offers?
! D ~% o6 c8 u# R' Z- T; Z1 B! tDo you already have a website you will be using?# s% X3 e, S5 D9 k" _5 A; [
How much is your advertising budget?
& {, c ]# f8 m. s. m; MWhat other networks are you a member of?
1 W, z; L1 {5 O3 o( l- JWho are your affiliate managers at these networks?. v: m3 [3 r) ~- }8 F
Do you use social media (Facebook, twitter, etc.) to market offers?: Y0 j8 X2 L: i& H. }0 M
How much traffic can you drive?
% {( T0 _; D. S9 RDo you have a personal recommendation from anyone who is already a member?
' d/ c5 E4 ]2 ]. h9 G) d+ S6 }6 DOnce you provide satisfactory answers to these questions, the network will approve or deny your5 ]3 p8 N4 Q+ w' S" p. m! Y
application. If you get denied, just keep applying or call someone on the phone and try again. Be
$ [4 Z+ d! O7 E+ xpersistent. Also, getting a personal recommendation from someone who is already an active affiliate& S1 q- Q( {5 \- R/ y8 ]% J T l
for the network can be helpful.- I2 K! V" k8 N @8 L
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
; g# f) W/ W8 Q0 L# F6 DSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network# f0 s! T" w c4 C9 x
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know( c2 R# E( c2 u
people can open a lot of doors as far as networks are concerned.4 R; T M$ K# h1 l8 X- K! {
After You Join a CPA Network
( N6 b# y" W. ?4 R7 R9 wOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
6 o6 q: {4 T% S, `7 i" m8 zand make an attempt to get to know them a little bit.
: |# n! F8 K3 ?# Q0 ^( mFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their# @8 F& F* D) G4 l: Y
weight in gold. Start feeling them out from the start and try to get to know them. Once you get, g3 t8 X6 G3 V& L) o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 43 ~6 t1 ^1 V4 ~$ i; x
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
* X% I7 w }- I3 Mbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus' Q C; S# P4 e& C" V9 N
email.
( T, U* z. s# ^' }6 b; [* f3 AFor more helpful info about dealing with affiliate managers, check out:
6 H" A& V! C7 H2 z' _1 ?! dhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/+ ]5 F& G- @9 F; h* N# _
http://www.mrgreen.am/affiliate- ... iate-managers-want/
. o; h/ ]1 ^, a" T9 G s& P& ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
. Y }4 f5 f6 ^- W% ^# R6 I0 a9 W2 L3 W9 QSet Up Web Hosting6 o7 r" |( M: j
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
& w$ e' Y2 h1 e' E @5 K( vabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
; N. i- n: ], t N9 ]8 M. ^6 Rhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with9 g' j* w3 d+ J8 A+ r1 v
whoever else is on the same server as you.
! B$ o0 l8 j: @- ySpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast3 i0 {$ N9 n& X% q% {
enough that the visitor can't close the window before your pop up is even shown. You have about 3
6 t, U7 C. K1 f: \# u+ Mseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
2 X- N" X, O7 o! Y# `: LTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
' X' {6 V8 l4 G4 K! f7 Bhouse full of roommates (hosting customers).
- r2 R- V3 L$ C& q4 o6 O- z( rIn shared hosting, this is like having roommates where everyone has no specific designated area inside0 K. V: j1 x& o0 L* c: T
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
3 ]# c& k0 [; r4 ]1 e9 B8 _fit.
( J1 ?# Z t9 }Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
+ _/ X z4 _3 D# N( Lthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
. {) g# W1 P% E/ p0 {+ {# g5 atheir food. Everyone else's food in the house has less space to take advantage of.
+ Q! O9 f% p% |8 o5 jIf you have less server resources to take advantage of, your ability to serve popups will slow down. For( B0 w* j- Y( y2 r
any type of hosting this is a bad thing, and especially while running PPV traffic.: P% k8 R7 C$ ?( E: X; ^
In the case of a virtual private server (VPS), everyone in the house has their own designated space
B# ~8 e t8 j% `( u5 T2 D- x, d, \! `inside the fridge to put their food, and other roommates can't come into that space. The server is/ w0 k/ v; s8 J) t
partitioned, so that each customer can only use a specific amount of resources at any given time.* W5 j* ?, F0 v% K
A dedicated server would be like having the whole fridge to yourself. All of the server's resources7 {7 u/ e! g9 Z/ p! U6 d* ]
belong to you and no one else can use up those resources. This makes it possible to serve much more
# \# h" j7 e% W8 A o' \* Htraffic, faster.7 _( B& d1 U9 ]* p( `, n. p+ [! q
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
I; h+ V- }7 t% BAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is7 ^4 |- K; v z, ^% Y6 C
here:
* H0 H+ K. ? _" N, ihttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-' H6 |6 a; E% f) X9 n3 {
VPS&highlight=hosting
* \( f3 g# V8 S( o6 {* H, l) _Dedicated-Hosting-vs Shared-Hosting! A& H- q# q# l' j7 D
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-( r2 Y: c+ o" d8 b; W2 E7 K. M( U
Hosting...Your-thoughts4 a& s) P! k+ I; C6 f; s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
& |* ]6 i A+ [1 uHosting Providers for PPV
$ t- R, ?0 n# `/ P4 c ^( oBeyond Hosting
$ c4 H. m9 e% W' b& Qhttp://beyondhosting.net/2 y% m9 G( f+ T
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment$ h4 w8 r0 R: x
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
b& D- m5 j2 n& Vdirect linking with PPV. Also, these guys provide great support.
M1 z3 q! X9 K! F3 tProsper202 Optimized Hosting) o3 ]. M7 s/ U. Z+ S
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
3 z, n8 ?/ B" ]9 w1 V$ TCPVLab Optimized Hosting
9 O0 w% J% h2 N5 Z' ?( p/ S( r& m' whttp://beyondhosting.net/CPVLab-Hosting/! }# \" e& W* ^' t) a0 h5 g8 R
Domain Names for PPV, j8 I' {- |4 q/ p( g) }
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is' r ]8 P6 u, r/ q: }7 L M
where you're going to host your tracking software and your landing pages if you decide to make them.; {, [2 X! z1 m3 T
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,3 u3 P6 T- V: }. u9 G
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
" ?0 [* J. @ W& H& Y( E, L1 `" u6 ^$ T.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
5 ~6 T* L3 k s" Y! f$ \term or build a whole website.' q: b; Q8 B$ Y" f
After you buy hosting, a domain and get those all attached to each other, the next step is to install5 p5 p" {3 J! f" e' g' O
tracking software on your domain. This is really important, because it is necessary to track your
3 h2 d( E3 _" k; Z. i7 Dconversions down to keyword level so that you can optimize your campaigns. Without proper5 V# P2 Q& q$ a. ~! Z9 V) q3 @
tracking, it is impossible to know what is working and what isn't.
% `" J2 H$ W" ~To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software# t9 Q5 H# n. V) n) m3 o
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
1 e' d2 E& R/ T- n c4 HProsper202* t4 _. R& m+ V V% l
http://prosper.tracking202.com/apps/
' f6 S8 V1 S3 y$ x; b: b- HCPV Lab6 z9 Y% C/ l% I* a
http://cpvlab.com/( w1 B7 K) }, H8 E1 d
CPVLab Help Videos, \4 f$ o1 i: Z' L1 _$ q
http://ppvlab.com/oweiw/oiurw/vdm.htm3 J8 [. {9 ~3 }3 g# t/ q& |
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
# _% o- a% f1 l6 b; N# Y2 Vindustry standard.( }) @5 G3 u) o* c1 P4 E s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7- E. v0 V. }0 S* N8 _
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from4 |: n$ t! J5 w& ?) P- {8 P* D1 G. z T
good support if you have problems with your installation.# j2 F6 K7 ]* X& i$ z: }
Tracking 2020 k! E6 y$ n3 a) V4 j) g( w5 }
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
+ I* g; P! ?4 w3 ?1 g+ i8 x+ fcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
8 ^6 V0 D6 R1 Z9 u( Warea.9 \1 Y0 c( c5 I! _5 Y& g
If you choose this option, keep in mind that your tracking software, one of the most important parts of" o, P7 y, z. f2 F/ r$ b' r
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2026 { F( `; q% r' z4 Q+ ?
interface, and their hosting.2 a; i9 a3 l6 S$ n i
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords& P _- k/ X1 b5 T% u5 l0 F
and targets which you are bidding on. Leaving this up to chance in order to save money could: k- @, _0 k; h4 ]
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
& c d4 L5 t8 y+ v3 Q( Y" Awere using.
% f0 e6 _. f% \/ ~: VChoose An Offer2 V( w# \) Z+ P" t
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.& ~* e1 }" Z+ \8 E6 u2 t( H) g
Lesson on Offer Selection
$ }8 n2 D0 [6 h& ~/ ?6 Q8 H' Whttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
& j- B c# l* g. }In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
! `/ T1 v& W; `3 N/ n& b4 yTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using+ W4 ^& U2 t m' H
LeadImpact as the traffic source." k8 |' O0 N6 p l6 h
Now the best way to learn how to put all of this together is to just get started. For some variation in
2 A( P. ~1 W- lthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
& I7 u/ K/ \' L5 k; Ncampaign.8 A; V* P! W. \9 v. f
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first+ R, G7 x, L- @- \
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says7 `' W6 G3 q& N$ K/ w9 J6 K
that all traffic is accepted.
- G) I" {; X4 M0 m3 E5 YFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.) a5 u( K" R# a5 A$ c- I
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
# u) ~7 M$ R6 @& o6 |get creatives like banners or images specifically for the offer.
, t; b2 ~! ]8 O5 b( A5 A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
/ P+ d5 K! ^; e7 ]& B( |) T% mBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
; r& w0 J& [" atrack my keywords. Without doing this, it isn't possible to see what's converting.( }- n6 M K Z7 M8 g
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:2 ~0 r" f7 R9 C- i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
/ A/ f" k9 Y3 k# X5 F( V$ _# e" ~/ gIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
* [! s6 d- K6 \6 c$ cbottom of the page:
1 S. S# v6 q* D% {3 CNext, I have to cut and paste this pixel into my offer at Ads4Dough./ }. \8 M- V* ^) c: j. h7 ?& E
Click on the offer → pixels → Add a new pixel and this comes up:1 X9 P& E( X' S1 x: F. \4 R2 x7 O
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL8 O( D9 I" x& d
from your software into the box that says 'Enter URL of image to load'.) e7 h8 ?% H4 _/ ]; r7 u
Once you do this, it should look like this:: c5 t' T2 \) Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
3 T! F8 D ~9 i& SClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:" ~: W! O/ Y0 l! m- r: @) N
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either* ]- ~; r0 K! d9 m) U& b. y
Prosper or CPVLab.0 r! q% x6 F& E! b/ v3 J
" q# O, {- [% ?( M( @
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发表于 2012-12-27 18:47:17
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