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PPV GUIDE [PPV新手入门][28页]: [: {9 K0 j# \- V+ a2 S
详细的请下载电子书！+ c9 {. }8 m+ x% M5 {. T$ k
0 u% L. P. h8 _) r+ c+ ]5 `, K. X3 Q' `
Newbie Guide, L* f7 [2 b' P2 ?6 D) y
PPVPlaybook.com3 M1 ?7 ]) r/ l7 n; u" x
Tracy Shaffer/ E3 D: P+ u6 `+ S3 T# r
David Ford$ a6 O/ W, }3 j7 ?% q3 L, n) W _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
) r2 i- U9 Z( E; s* p6 A+ AGetting Your Mind Right to Start Affiliate Marketing- h) @8 t* N3 k3 ]9 V- T
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an6 r! E! i0 k1 _- D0 i/ u) y1 Z$ G
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where. S+ r0 j4 _6 k7 K+ Z( o& s* `: Z
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
- @+ X% W5 `+ P4 Bwith any success, these claims are laughable and far from the truth.1 d1 ]# Z D& |; ?5 c
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
9 B3 `8 B- k6 V) s9 F/ C* eflow management. The main benefits are the low barrier to entry compared to other businesses, and
2 w$ b6 p$ X) c6 [1 d4 vthe ability for a marketer to be a one person shop and make an incredible amount of money with low- a8 `7 m, g$ N; {0 B+ i
overhead.8 k3 H" k) Q8 A
The winners in this business are the ones with persistence when nothing works, who know there's
4 ]' e) V! o, zplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
( I) i; Y; J! ?: U0 LThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
& N+ y% n- V0 f# L; ^6 P. c! V- Ystop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.* v9 c- P2 z- w( F
Most of these things happen suddenly and without warning, and they all contribute to the amazing0 l9 s; ?. T; B# N! P, B, |
learning experience available to anyone with a few hundred bucks and the ability to open an
- n# r# o2 r- M l/ jadvertising account.
9 A5 b" n9 C5 l. j( |Your competitors are willing to work at this around the clock. This isn't a push button, instant business. ~2 N4 K: f0 e# R/ Y1 U! Y0 Q
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
& C. ^, q$ _& O f. Z2 D! Z5 j n4 Dmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
' Y& A' a2 A$ l6 C5 Ptrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.- g( R( `0 J6 H
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
, J. K) \5 A1 o5 N8 Y6 T2 ~started building PPV campaigns right away from start to finish. With that said, time to jump in and get' c' ~2 S1 J) { z1 C
started building.4 c3 Y9 @% z! u% p0 F3 Y
Things you need to get started:
! E9 z& U- u% b1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator) q c5 C4 j1 e
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
' _* j; U6 `" T2 v6 Z+ k" W# ]" _+ u. z3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
, [" D# C' F% B% n6 V4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)% Z1 _4 _7 S" S8 k7 I+ l
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
' O! R" |4 ^; K% X9 owith PPV.8 {3 {7 Z, ^$ n6 O8 d
Basic Getting Started Definitions
6 I* P$ a( z3 Y' }. |( R* Z9 N3 CAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
1 G" x6 z$ Y" i5 r2 l3 Caffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main# G7 Y# z( _3 P) k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
. I" n& }/ ^* S" y- Atypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
" E" |' b3 `. d8 D- P: H+ i. jCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
; T" u* R* @8 m8 h d& zreceives a commission on that product. An example would be the Amazon.com Associates program,- b1 ~# I5 R6 W. ^! n2 x
Comission Junction or Clickbank.
- ^: {( f9 m; }# J3 B/ ?Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
" m0 X, f8 f/ can action like filling out a form, submitting their email address, signing up for a service or sometimes
: _6 N" \7 ^6 W* R$ c3 ~buying a product. An example would be Ads4Dough or Neverblue.
4 b5 m, s. K: w8 l H5 SAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
& f) M% ]- d# d) |: F6 vaccount, getting the affiliate approved for offers, bumping payouts and just about everything else8 u: W8 J4 b9 Q$ }2 t7 J# ~- ^
related to an affiliate's account at the network. Having a good relationship with your affiliate manager3 h0 m/ [+ O7 ~( ~9 A u% W& V
right from the start can really help you.
+ E1 [& ?& R% OPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served! e) d l0 P) X! G# |6 w
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
+ L( t* F# N/ k$ tview, starting anywhere from .01 or .015.
) F; g, L4 F3 ?& x( gIn order to use this type of internet traffic, the affiliate can sign up with a number of different6 g& k4 {* R. d$ z
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
1 f$ e# f" u$ D" `$ y! GMediaTraffic, and AdOn Network.
! H: ]& r" P8 x$ F8 yDon't popups get blocked by pop blocker software?
/ C! Z8 N" m; V5 XNo. Popups are served in a new browser window as if the visitor had opened the new window1 T. o2 t r# d7 A7 P' ^2 E
themselves.
! o0 ?. z3 ~8 ]& ]+ t ?How many popups get served to the visitor?3 _% \* b/ ]4 s* e
The number of popups served varies depending on the PPV network. Some pop more frequently
4 O8 X$ w, M/ |! R: q3 _(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
& C; m4 `; D( `# H) ~9 Bserving this kind of advertising, so they have to toe the line between keeping their software* R& o* x* v/ k7 M& A0 d
downloaded and still making a profit.
$ W0 W w( C& o3 ^Isn't this type of software bad? Why would anyone keep it on their computer?& c' h* |4 L4 ~6 J d
No, this type of software doesn't harm the user's computer.
4 S% Y. n/ V/ J" S, ECompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,7 m# S, K3 x$ Y3 K H# q5 f# e7 \
toolbars or videos to place the software on their computer. The visitor keeps the software in place so. O# o( X/ r/ K j
that they can continue to have access to the incentive.# e5 V# U+ F* M! I$ ~2 ~0 r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3+ A* i, U$ k" y
How to Get Accepted into a CPA Network1 h1 f* g8 j: Q: }
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
1 ]7 I& P& d' g- f: E- oto start looking for networks is Offervault which lists offers and lets you compare payouts across
$ F8 S+ X% I% e+ f; V* G O# F' ~different networks.' D* K; r5 N, g( N2 W
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)& T+ e/ R5 {, q* d$ D. i1 e4 M
application and be as specific as possible about your promotion methods. Usually some time after* ` z9 K9 g" {$ w7 y6 a
receiving your application, the company will call to interview you. The phone interview is a critical
8 h4 @! w7 S. Q* x( jpart of the application process, and most networks will deny your application outright if they can't get
9 D; B, f" D$ j" \/ @you on the phone.
2 P$ j# i9 [. C( @( C2 zOften, the person who does your phone interview will actually become your affiliate manager after
% V6 ^% I' C3 O% `( Y$ ?. F- r/ Kyou get accepted, so it's a good time to put your best food forward.% f, b7 b {0 v5 e! N) Q
You might not relish at the idea of someone grilling you about your internet marketing methods over
( W) P+ X* K0 Tthe phone, but trust me, this part is critical. Have answers in mind for the questions:5 M; } N8 f: s8 s9 V$ L9 z
What methods do you use to market offers?
6 n+ m' z3 E: s, p5 c8 U2 TDo you already have a website you will be using?3 J' [' G& ^( Q' a5 @& k
How much is your advertising budget?
" t5 B0 E% Z3 f/ W0 mWhat other networks are you a member of?6 L/ @9 S- x5 A* T! g# d% ]( N
Who are your affiliate managers at these networks?
' c4 B; N8 ]- j5 vDo you use social media (Facebook, twitter, etc.) to market offers?
$ |! p2 A7 d. r( S% hHow much traffic can you drive?
, S1 T! h% F. K$ T, }Do you have a personal recommendation from anyone who is already a member?
0 I7 [( O# E8 x' W' ~Once you provide satisfactory answers to these questions, the network will approve or deny your5 \) j, _' G3 Z; v
application. If you get denied, just keep applying or call someone on the phone and try again. Be) H9 A" s/ J* l* |. X* W" F- u) L
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
) }; L: u. L# q: W, ~* nfor the network can be helpful.
% r% E" B: l5 S0 P) }# D/ aTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate3 h1 U, q2 i6 S9 I! }
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
# N$ Q; _' G$ ]1 x s, F4 N5 qowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know& s6 q. ^. h+ j
people can open a lot of doors as far as networks are concerned.! O; k/ f: O, R% V! G
After You Join a CPA Network5 L( y. Q& ?. e! e/ K% C
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
9 O" d" Z+ s/ v4 d: r& P# Zand make an attempt to get to know them a little bit.1 {) X1 F t- i* B- R# ^9 A
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
/ V( N9 D; V5 y' C7 @weight in gold. Start feeling them out from the start and try to get to know them. Once you get1 N5 F1 c; ?9 Q% v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 42 m, m1 Z/ J8 @' z7 v6 t
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
% Z, f! p5 E: \, {- {& Nbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus/ o! F% s7 L6 q$ b ]' y
email.
- v+ j6 s; J. ~3 b, KFor more helpful info about dealing with affiliate managers, check out:
+ y6 @- N' V3 O" v9 `, h) Ohttp://ppvplaybook.com/blog/musi ... -affiliate-manager/! f8 c: C- |$ V& I2 B* R O
http://www.mrgreen.am/affiliate- ... iate-managers-want/) |, d( X4 C, X5 X. `% ?( f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
. Q8 X% h! T, y# l: M j" KSet Up Web Hosting
8 A- r' j/ _' r" \+ `Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said" K" y: a* v7 H# o, b* L4 A- U5 m, x6 X
about internet hosting. In general, you get what you pay for with hosting. When you use a shared, C1 |$ m2 v5 ~3 E; ~. q. }
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
# h6 @3 y4 G- N0 x4 O- {) h& x% M8 Cwhoever else is on the same server as you.& n2 b& Z8 o9 i& h! H- U7 C
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast g/ S/ c& J* x
enough that the visitor can't close the window before your pop up is even shown. You have about 3# A( s: R* z X9 j
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.7 O5 |6 k* f; @7 b
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a! @7 a# ~1 O6 \- c
house full of roommates (hosting customers).4 n" ^2 M8 n0 u# x9 x3 A
In shared hosting, this is like having roommates where everyone has no specific designated area inside& H' J+ I' J) v
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
6 _' v8 W5 c3 V( Qfit., l& P- D" ?6 m& h( U3 {" X
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
$ u8 Y o: P4 Z' [the rest of the roommates, by virtue of simply needing more space and resources to accommodate! P" [. r; I$ E9 x6 u/ p2 n
their food. Everyone else's food in the house has less space to take advantage of.' {9 y7 M5 t" p* G# r
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
3 T( W: B6 b6 C$ M6 Oany type of hosting this is a bad thing, and especially while running PPV traffic.( }" f+ `5 B/ ^( o% Y, `+ X
In the case of a virtual private server (VPS), everyone in the house has their own designated space
/ }1 z9 z2 @8 U, |( m& Dinside the fridge to put their food, and other roommates can't come into that space. The server is
6 Q$ F; o1 z+ opartitioned, so that each customer can only use a specific amount of resources at any given time.7 R4 w6 ~8 Y% {9 a/ ~
A dedicated server would be like having the whole fridge to yourself. All of the server's resources g, G1 {4 b1 I( g# G1 u( C$ {
belong to you and no one else can use up those resources. This makes it possible to serve much more
5 Z+ ]# a% l( e) m3 w) |, Jtraffic, faster.0 E3 W) Z1 r0 i3 {6 p
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.( [9 D- u1 I; C9 B h+ H
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is& ^2 ~7 x2 M6 @1 Z
here:( ? I+ ^, {% x1 N( `6 j" C
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
- \6 m; i9 A L( g9 PVPS&highlight=hosting
+ g+ T7 Q: u0 O6 e, oDedicated-Hosting-vs Shared-Hosting/ i2 S% q0 b: }9 E/ q. [5 @
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
# f# A/ i; n3 F3 ?/ nHosting...Your-thoughts
9 F1 k1 [4 \+ @1 d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
# {' @ R4 P, v7 z4 X! {* G# s8 u- lHosting Providers for PPV
4 r$ |4 a1 P3 }/ \- z3 UBeyond Hosting
: {( ~6 C0 u& B, fhttp://beyondhosting.net/2 J- `, d. s' s$ p, T) e% T. v
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
3 M0 Q9 ~! n( T! v% o7 j+ yreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
8 j. y. a5 a% O% Cdirect linking with PPV. Also, these guys provide great support.5 D, P% G8 Y: U- _+ `9 G7 c6 o% K
Prosper202 Optimized Hosting9 R' X8 m) o. b/ F+ J) w5 M
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
5 ?+ W" f, _/ T5 ACPVLab Optimized Hosting
$ `; {$ q# [) y" P, fhttp://beyondhosting.net/CPVLab-Hosting// q0 O* w5 ^( E; a# v
Domain Names for PPV* Y( j. v# n7 w* L
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is5 n0 F4 v J. F" u% D
where you're going to host your tracking software and your landing pages if you decide to make them.
8 b9 A$ {% j! U( aOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
4 W- ^. s8 Y4 Q& gbland one is fine to start with, to host both your landing pages and tracking software. The .com,
" N2 m( F& j/ l.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a7 P" I3 I" V0 o) y" Z* @
term or build a whole website.
# J4 d- `( o o% dAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
4 k, }) A+ t9 d) w% otracking software on your domain. This is really important, because it is necessary to track your
7 h' ?+ n* Z: S4 I4 o& c! H4 Mconversions down to keyword level so that you can optimize your campaigns. Without proper) t! D3 }! f+ L8 W+ T3 }* K
tracking, it is impossible to know what is working and what isn't.; L4 i' U9 ?; Y2 k: l' k# |
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software0 g: \, O! x9 u/ {( G- D& ^
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.2 Z4 a& n* L( w( R) V m- }
Prosper202
/ B# e0 w/ W4 dhttp://prosper.tracking202.com/apps/& F7 m, O% a! z, Y' e% q
CPV Lab
- Y" D# S( F! }5 phttp://cpvlab.com/
+ S2 d h% S0 }5 vCPVLab Help Videos& r" ~: U0 h( N4 o* e8 ]1 X0 X
http://ppvlab.com/oweiw/oiurw/vdm.htm
* N* ]% ^) d, }! R; H- D" }As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
5 c1 F7 L, p* u+ Bindustry standard.
" x( G* O$ [! `3 D, i( X8 B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7& a: q9 u [3 ~ y5 C- }$ d! F
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
6 K4 s, L, J6 p! Z# |* Hgood support if you have problems with your installation.
" d0 g/ h$ p, e: P# V" j8 VTracking 2024 y! g' Q/ v5 J+ q4 e( J
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your! N; ~% e/ J+ ~
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user0 a# R. J/ W" E# ]- X0 U
area.! q, k8 x( x; A0 J( e
If you choose this option, keep in mind that your tracking software, one of the most important parts of
- P7 U4 m7 G! X) L6 W }your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2028 S) P: H4 u% Z! N1 g
interface, and their hosting.3 s9 J5 A& r; l }! b6 R* A
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
8 g% N! i/ p% q. S0 c7 band targets which you are bidding on. Leaving this up to chance in order to save money could
1 I! d. ?5 [3 Y- q0 lpotentially leave you open to huge risk if someone else caught on to what offer and keywords you1 o. M I0 L7 _6 ?4 q6 v. M- q( d
were using.3 l; n3 E m" g& Y. ~# V
Choose An Offer9 P# h- |& H1 J% Y. f2 g
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to./ l* I$ e5 r9 w/ ?9 Y% z
Lesson on Offer Selection( Q8 L: I" W! i8 t# O
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
: B* G3 b* V+ T7 I; u( eIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so. X! N5 V/ c% }9 k: m
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using3 P, k2 D; q0 W
LeadImpact as the traffic source.
. @# u9 L O |0 U% ?+ I- a" INow the best way to learn how to put all of this together is to just get started. For some variation in2 T' o8 _( U$ P: b# I$ I/ E
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked) \1 ^" Q& @. x v& `! }3 c
campaign./ Y4 \0 \! Q9 z1 J6 \8 h& t
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first% b) n* I8 Z, s3 R+ @
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
3 Y7 } u) _% y0 l/ B8 Z( Ythat all traffic is accepted.
9 h( q7 P1 d/ C0 c7 eFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.5 _9 W8 x/ {0 c1 E) g$ ]
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can$ E! D& x/ \' w5 o
get creatives like banners or images specifically for the offer.6 _4 B& e$ _9 b& H. L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
9 y" [1 e% `! v7 k7 `Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can3 d) D, ?2 x9 n" a0 N
track my keywords. Without doing this, it isn't possible to see what's converting.* k) {# B( H* G1 y" S9 y
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:0 x k$ @( d1 C: k8 B% ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
& @5 Q( J$ M( }) S& A8 NIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the) N/ b+ v! \7 T
bottom of the page:
( i6 D0 w( {) G" R: @5 f) dNext, I have to cut and paste this pixel into my offer at Ads4Dough.7 H* {( S' Q, j7 m5 W
Click on the offer → pixels → Add a new pixel and this comes up:
3 b; \7 y0 Z1 ^/ g3 P+ {Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
2 {; _$ P9 @' o# ffrom your software into the box that says 'Enter URL of image to load'.: L. ?* H( [' \& z& t# t% P( h% P8 k
Once you do this, it should look like this:2 j) C! A" B" L; D- y4 z% {/ `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 104 `; ?8 D0 u1 y! f; M& S. w8 D
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:+ P1 X4 p0 @* F6 z
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
6 G8 G' ~% i' e% e# mProsper or CPVLab.8 C9 h. d+ a3 a& P
/ m8 N3 \- s( v' y1 R |
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发表于 2012-12-27 18:47:17
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