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PPV GUIDE [PPV新手入门][28页]5 [; F. V u$ {8 G" a- x
详细的请下载电子书！
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1 W6 X9 ~$ f/ T. S: W/ _) f0 I j1 J9 U) ` _) ]; f- B4 Y
Newbie Guide
/ \; U0 u! e" O# l* C N6 gPPVPlaybook.com
( ]' X J5 Q# oTracy Shaffer# E3 |$ k* v) S5 x% U* }' D
David Ford
# s: c. L6 ]7 J) _/ P7 Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
% D, m/ B. Q) |1 t& n: dGetting Your Mind Right to Start Affiliate Marketing9 R4 W. M I3 {+ {
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
4 `0 t# s/ b$ j# @ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where4 w3 B! p1 S N( z* x6 e' u q
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing9 t0 d) K) ^# g. h* E- X
with any success, these claims are laughable and far from the truth./ U) ~' a( U7 E! F) s- F( R
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash8 ?7 y* \" a- B2 b1 \/ b
flow management. The main benefits are the low barrier to entry compared to other businesses, and1 w3 ^0 `4 l# _, R" C6 d' q
the ability for a marketer to be a one person shop and make an incredible amount of money with low, w* Z$ M- N, o5 f
overhead.- e. ]7 ~2 t: E
The winners in this business are the ones with persistence when nothing works, who know there's
0 H \# j8 F8 n* t, N) \# Yplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.3 v( y' d( K3 s! S
The cold hard reality is this: virtually everything in the space is changeable, what worked today can) T+ R3 ~- w8 o- D" \& u) x
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.: o4 ~6 \! D$ W9 G) N/ m2 D
Most of these things happen suddenly and without warning, and they all contribute to the amazing) |- ?' q' b! @# p4 ~
learning experience available to anyone with a few hundred bucks and the ability to open an
2 O2 a6 t7 g" _7 S3 gadvertising account.
6 W; l8 T: n1 e; P. L) GYour competitors are willing to work at this around the clock. This isn't a push button, instant business
1 E" s% _( j0 q- ^9 ^: X1 N6 t swhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet: g' q( d0 ^0 u. u+ N! q, b
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,1 }* z0 J/ i0 ~) Z. B8 f
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
$ {* V4 J6 Y9 E0 B ]. GWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
" F) J: Q+ L$ G1 Fstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get# h3 N: [, k: M$ M1 U
started building.
2 ~: d; L/ H" ?) MThings you need to get started:6 [" E1 @8 z" {1 p" f" b
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)$ m( B* \: e r2 k' I% P( D
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)* ?- }, Z& ~( h |8 o
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)( k1 y+ T: ~% \, v2 l5 @; [1 @# g
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)5 [: k& h: z2 y( K+ l
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
# X6 j4 k- R" ?0 Cwith PPV.
' f$ X, m) {! E! |1 d: gBasic Getting Started Definitions
" e/ ?' `/ `( }# v$ ~Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more# h" a" [! L, O# w& I# C3 g* a
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
0 e# j: o- F, k; V6 ]. z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 27 `. g% ]& ^: w9 W+ H
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).5 j( F$ l, G% ~1 S' E3 d5 U% y
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
8 t9 B; z) z/ K1 M6 Rreceives a commission on that product. An example would be the Amazon.com Associates program,& @. b7 X6 f0 _
Comission Junction or Clickbank. h) m3 a8 A- U- K
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
( f* {; l5 Z8 ran action like filling out a form, submitting their email address, signing up for a service or sometimes4 P0 W, _5 f$ W% j
buying a product. An example would be Ads4Dough or Neverblue.1 G) W6 r1 I/ F# ]
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
3 B( K3 ^' m: ^7 i8 W7 p; X- Raccount, getting the affiliate approved for offers, bumping payouts and just about everything else3 R) O3 h9 S6 q
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
" U% z" i6 k" U, }right from the start can really help you.+ p7 o; L* m" Q6 ]! C7 e
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served# v7 ^1 l5 s/ E9 a* j) U# t
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
9 ~7 v) ?1 W0 f4 O8 J' d7 ^view, starting anywhere from .01 or .015.
7 ?6 K) D5 W8 _: U" V5 q( l8 aIn order to use this type of internet traffic, the affiliate can sign up with a number of different
5 G, Z0 W: D- Hcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
# @/ E: [/ E) `$ tMediaTraffic, and AdOn Network.$ p' x, j3 ?) i& M
Don't popups get blocked by pop blocker software?
- o5 H7 \9 J/ g; Q3 L3 VNo. Popups are served in a new browser window as if the visitor had opened the new window
; q, g- _1 d4 H1 U2 lthemselves.
. b, x3 D; E1 E2 I/ f4 QHow many popups get served to the visitor?- f' w: F* J; c- ^2 W- s. t
The number of popups served varies depending on the PPV network. Some pop more frequently
9 ]- }1 Y( J, p5 c! N2 u(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by7 D5 p; I3 F' j+ `0 H/ |
serving this kind of advertising, so they have to toe the line between keeping their software
z) N7 X% J- f) J* r: Bdownloaded and still making a profit.
# K+ w9 ~6 T- C7 j5 ?. GIsn't this type of software bad? Why would anyone keep it on their computer?) h# ?3 [$ D4 z5 B$ _! u$ \/ e
No, this type of software doesn't harm the user's computer.- N9 {9 B" g5 |) h8 x* H9 y2 [
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,) T% P; ], R, _! n4 a% N! g3 \2 \
toolbars or videos to place the software on their computer. The visitor keeps the software in place so+ ?6 y3 [% w) _9 _- {
that they can continue to have access to the incentive.( ~4 k" p1 Q/ j8 p! N' X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
- V9 F( V; ~& S$ T) D8 O, DHow to Get Accepted into a CPA Network8 O! [) e2 _* N$ z5 g+ j
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place7 d2 j/ y6 L: x# P
to start looking for networks is Offervault which lists offers and lets you compare payouts across
. l, z4 f+ b0 j vdifferent networks.
% e8 e( D9 y9 Q! g% r: k" lOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)3 Q9 |- w$ M- ` j6 H! W, ~/ J
application and be as specific as possible about your promotion methods. Usually some time after) O& o5 G X. f) m7 F5 E% G9 g7 r+ Q& q
receiving your application, the company will call to interview you. The phone interview is a critical
% b9 m" ^3 l/ {2 {- Y, P; {( G% Lpart of the application process, and most networks will deny your application outright if they can't get
$ V+ C- K: O1 g7 _. dyou on the phone.
7 h; _* [# U/ F$ rOften, the person who does your phone interview will actually become your affiliate manager after/ o+ ?+ a4 B4 `7 u
you get accepted, so it's a good time to put your best food forward.8 S+ b ^( o; M5 u3 c; W
You might not relish at the idea of someone grilling you about your internet marketing methods over% z$ w; V) j4 @+ l" J& M
the phone, but trust me, this part is critical. Have answers in mind for the questions:( _5 A& {$ C/ p
What methods do you use to market offers?4 Z# O5 M! c5 l) K$ |
Do you already have a website you will be using?
! S) Z% A. V/ ~. h/ T2 |How much is your advertising budget?( a( a% |; X! K
What other networks are you a member of?' _. y1 x, e" H" H7 U6 r1 p
Who are your affiliate managers at these networks?
4 J9 s/ _ ~. X2 ~' pDo you use social media (Facebook, twitter, etc.) to market offers?
$ w. t% G7 k0 ^/ B& k; THow much traffic can you drive?
! Y& n. n. L6 v' `Do you have a personal recommendation from anyone who is already a member?
8 m* E, F" x' h3 R" T$ }! qOnce you provide satisfactory answers to these questions, the network will approve or deny your
0 Y' T' A7 ^, |application. If you get denied, just keep applying or call someone on the phone and try again. Be
# ^+ F0 O- L- C) l3 P$ m4 npersistent. Also, getting a personal recommendation from someone who is already an active affiliate2 v2 ?1 U# V' p/ Y7 C/ L
for the network can be helpful.3 W2 V- r, L( q2 Q" D! I+ z, V
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
& r6 s* {' D: {, Q3 n4 F8 p4 I6 Z" lSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network7 q; `2 ^# u0 R+ D) @
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know: Z; l6 p: e L$ n4 p( H) k! L
people can open a lot of doors as far as networks are concerned.
1 a8 _: F! N- q3 C! ^After You Join a CPA Network
4 y+ H$ A: H/ Q, X; d2 uOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
4 @6 j/ X! {) xand make an attempt to get to know them a little bit.
$ `" m; Q8 x% J) E' W: cFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
5 S% G5 O! K/ e" J2 |! |/ ~, iweight in gold. Start feeling them out from the start and try to get to know them. Once you get
# J) O# l$ z1 `- a* r4 M! ?4 s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
5 } w9 W. I1 Q( Hlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
! Y! I% d9 T+ J J% q' Wbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
' _/ f) t9 ~' O/ O* O8 ?, ]email.: z* ]8 l# Z" |# ~& j* J
For more helpful info about dealing with affiliate managers, check out:! b V4 ?$ o! w. ~) y
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
; w- B- [# i* n4 C& A" I" f+ Whttp://www.mrgreen.am/affiliate- ... iate-managers-want/1 h W& f' N) g- X% V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
' j6 ^, R7 @ q- q) tSet Up Web Hosting
' H6 R; I1 c2 g4 y, E7 hGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
# W9 C* {+ E+ N v6 [about internet hosting. In general, you get what you pay for with hosting. When you use a shared, D% |1 h6 B# r W9 a, F
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
$ g& r7 W0 X* g% t: x5 Fwhoever else is on the same server as you.+ t8 x' V y/ P* O
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast* Z& T8 {7 ~3 l; v
enough that the visitor can't close the window before your pop up is even shown. You have about 3
1 k$ k' x/ ]! D$ R+ t0 pseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
0 T" g% R9 K0 _" z+ [. {To explain the difference between types of hosting packages, picture a refrigerator (the server) in a' C0 X% h& _2 s- C7 ?) c7 \% t
house full of roommates (hosting customers). A7 K" O) b! r w* k% N
In shared hosting, this is like having roommates where everyone has no specific designated area inside6 o+ n3 L$ J" O+ ~
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
: @% x# z" ]/ t5 h1 T, qfit.
3 j" B6 \! h4 S& _/ ~, n/ XSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
7 Y Z& Y8 G, s" C4 |% }9 xthe rest of the roommates, by virtue of simply needing more space and resources to accommodate# K( s3 g% V1 M9 ~: n4 b# ^
their food. Everyone else's food in the house has less space to take advantage of.0 _8 D0 _3 i* T5 p) M
If you have less server resources to take advantage of, your ability to serve popups will slow down. For) H9 D0 e$ o# O$ [/ a/ D
any type of hosting this is a bad thing, and especially while running PPV traffic., X: W4 E# Q! `% o0 i
In the case of a virtual private server (VPS), everyone in the house has their own designated space
) |9 C+ H% r, w" R H9 K- T9 Tinside the fridge to put their food, and other roommates can't come into that space. The server is
( O9 k; b/ C: y6 V: j Lpartitioned, so that each customer can only use a specific amount of resources at any given time.+ [) K. X* w8 K' p! N/ R+ c
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
X$ X5 K8 S% }# H7 D' m2 [belong to you and no one else can use up those resources. This makes it possible to serve much more
# H$ i! s: m7 i8 ?' Btraffic, faster.
' U: k9 P+ @8 Y2 F' x3 A, o: D7 mAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server., k1 F* s$ Z; L5 z, D- H
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is: T# c' ?3 Y! l% o& i
here:& \6 u( s6 K ^1 `+ A
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
\/ T# A( L2 Y% s% \ ^VPS&highlight=hosting
7 R- _9 c+ f& gDedicated-Hosting-vs Shared-Hosting' n) F) z+ t y) I
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-+ E& Y% ^) Q( D+ H0 a2 B& r) p
Hosting...Your-thoughts; o; R4 ~* q/ n$ l) n0 h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
; f0 S9 [, Q$ O, F T4 VHosting Providers for PPV/ e0 V# y. R* \9 [, \/ ]
Beyond Hosting
% j8 i7 z& B$ qhttp://beyondhosting.net/5 d. }% S! k* i: E9 _! z+ }
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment9 P; L0 A" i' {% F4 O
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
* b Z5 i- x; `# [* {; ^5 h9 [direct linking with PPV. Also, these guys provide great support." v: B1 I2 Z5 T: k
Prosper202 Optimized Hosting
# t3 I; G1 p5 V" ]2 @/ \2 Zhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
7 P+ O& ^0 H+ n& v- T7 P" YCPVLab Optimized Hosting5 J# q: `+ E" W# S$ t$ ~
http://beyondhosting.net/CPVLab-Hosting// X$ v! x; Q! N: r1 O3 R6 a$ o5 p; L6 {1 H
Domain Names for PPV. e) J" J- b( @8 w, K) n' s& r8 ?( K
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is2 r5 y: Y0 E$ T7 S3 a2 E
where you're going to host your tracking software and your landing pages if you decide to make them.( P$ m) N) v7 C0 {; Z
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,1 R/ e5 {, ~ P
bland one is fine to start with, to host both your landing pages and tracking software. The .com,) @! `/ u3 G3 p% f7 M
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
1 E) t& b9 g' ~5 b) w6 s6 Fterm or build a whole website.9 x1 m& _" W4 V5 F
After you buy hosting, a domain and get those all attached to each other, the next step is to install
1 J; V+ g5 ?1 G, Qtracking software on your domain. This is really important, because it is necessary to track your
7 q& w9 q, M# A8 O- @2 ~( tconversions down to keyword level so that you can optimize your campaigns. Without proper
) S" n' U& |) }5 @; z( g; k! J2 D* ntracking, it is impossible to know what is working and what isn't.
2 i; S; y f1 W0 C6 I3 {To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
) r7 _3 u- ?5 u; Ris beyond the scope of the guide, but both are pretty user friendly and have getting started guides.( }1 W7 K( F2 I( D- S4 R/ |
Prosper202
+ ~6 W M) _0 Thttp://prosper.tracking202.com/apps/
$ w, _/ ~% g& c7 {5 \CPV Lab
6 w0 V1 n- W$ h- _1 B2 hhttp://cpvlab.com/0 T3 M2 a7 }* R5 A
CPVLab Help Videos5 ? p% T C p: a+ y5 H; d3 K
http://ppvlab.com/oweiw/oiurw/vdm.htm
# c" C' s/ K& J' ~1 Y5 ~As far as which tracking software to choose, Prosper202 is open source, free and pretty much an' x9 P0 x5 c8 I( T3 n# b
industry standard.
% g, x j" m0 t: X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
' J! _0 O6 c2 X3 Q" g' ]! uCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from v6 n1 J! q, X ]
good support if you have problems with your installation.: @3 W1 L5 w0 q( \
Tracking 202# S# M" j8 N9 r
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
. R4 S! z9 X" o tcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user% D" |0 y; {- q7 I
area./ @' r7 X2 U9 @" q: `$ ~
If you choose this option, keep in mind that your tracking software, one of the most important parts of0 H% n3 V6 P: ^5 v- x! @' y+ f( t
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
+ a3 e1 E! l) ~9 B2 Jinterface, and their hosting.
. Z" t% E! G }4 bAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords' [& K# m. `8 I* ^6 A: a" q7 c
and targets which you are bidding on. Leaving this up to chance in order to save money could" r6 j% u& v; V$ b a
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
( y% x6 F4 S% a1 M$ W1 o( k) w0 wwere using.
. |& a' T9 u0 f- _8 aChoose An Offer
1 r g3 Q( @* e( F. P# b* u( PNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
F F5 v+ b2 |) X3 Z# V6 bLesson on Offer Selection
1 e0 b8 e4 C( b6 F; phttp://www.ppvplaybook.com/forum ... on-Selecting-Offers( R3 B2 |0 X0 i4 y! w
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
- k$ x0 |- }. YTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
$ P$ d1 [: X8 ]! e) U) v3 aLeadImpact as the traffic source.
2 F9 P7 A* ~6 G3 F# O9 [( lNow the best way to learn how to put all of this together is to just get started. For some variation in
9 I9 y! F7 @; j1 W( G9 e- Tthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked6 x1 [( x L; O% ^3 o
campaign.# H: r0 W/ Z* L( s5 e
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first7 p& Y4 ?# H8 M, d& [: ^
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says" T8 s3 Y$ b- L+ O$ `3 K/ T& H
that all traffic is accepted.5 g# f3 \' V5 y/ B# W0 f
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.! R$ R# n( x, F( A8 \- u8 H: T
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can& K; H& H; y# s% _2 H1 B
get creatives like banners or images specifically for the offer.
q# H1 M3 R/ i) I$ u4 Z0 Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8/ w4 k! J F8 W& O
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
4 a c* R" b! [ `track my keywords. Without doing this, it isn't possible to see what's converting.
: D% o3 O! v' f6 T1 t) B% s8 F* dIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:# ?2 }4 ?/ b6 o/ o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9- G8 P0 [! x3 `& t9 ?( Q
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
9 S% `4 g/ C2 H3 F$ y f; y, e( ?bottom of the page:
1 C) |# w$ X6 ]; a! z* VNext, I have to cut and paste this pixel into my offer at Ads4Dough.) n o. N# W! V$ x3 ~
Click on the offer → pixels → Add a new pixel and this comes up:
; f5 t; m! g% t# {# i; f7 h" `" pMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL3 J2 m$ K/ L( n6 q- X8 r
from your software into the box that says 'Enter URL of image to load'.
$ H" z# x( o* H6 GOnce you do this, it should look like this:
& G5 Z1 }3 I5 K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10- t; f# s- [- l. a3 f
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
! Z9 G& D) `" CNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
, g$ J; g# U4 OProsper or CPVLab.3 O5 D J6 u# \( c, c8 g4 U$ }+ b
. E c+ `* w! \) r
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发表于 2012-12-27 18:47:17
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