|
|
PPV GUIDE [PPV新手入门][28页]7 g( i% K; X7 H
详细的请下载电子书！
" i4 Q" I! @( d+ Y/ w3 D! F; F& e5 h7 A0 x( Q
1 {9 H0 ~1 p, I: j' N
Newbie Guide
' C3 Z/ ~# K$ ?) J4 {PPVPlaybook.com
4 S, |+ s) H3 b! gTracy Shaffer
7 A/ w/ E0 X" K' X7 K% D, s* H1 ~David Ford" M5 S" G9 M! p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1- S2 |& z- D: C' U7 A# m
Getting Your Mind Right to Start Affiliate Marketing% y8 o' P7 }8 M) J
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an2 n4 _5 d4 V+ F8 i4 F0 _+ a) ~
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
7 l$ r- a# _% M" `you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
. Q4 B: E. T S5 L# iwith any success, these claims are laughable and far from the truth.! D% s: `; F0 ]) M" l0 c |
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
1 M) a& Y/ J, S% n) ^6 ~6 U0 hflow management. The main benefits are the low barrier to entry compared to other businesses, and2 r. Q% g0 Z4 w7 C% y% C
the ability for a marketer to be a one person shop and make an incredible amount of money with low
9 t+ ]( U1 g/ n* K% _* \overhead.
* H* _% [+ }8 u$ S; ^The winners in this business are the ones with persistence when nothing works, who know there's+ S# X! _, e' ~
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.; _5 w5 q4 c, b4 r& s4 {7 q
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
7 s1 q5 p A( A0 c. K! l, a* S3 Cstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.: a8 q- [( Z6 i: p+ p( Y1 F1 {3 O: P
Most of these things happen suddenly and without warning, and they all contribute to the amazing; ~: a& _$ `: L2 o
learning experience available to anyone with a few hundred bucks and the ability to open an7 {2 n6 r3 S: \* s
advertising account.
9 N% z3 K* b& \1 l# CYour competitors are willing to work at this around the clock. This isn't a push button, instant business' j& N ?% @6 @9 T, `; E8 I
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
, ^) w3 G$ s* Cmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
: d4 n3 v5 K6 q& ]2 Itrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.) T! ^: U" ?% K H, ]2 p
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you8 \( u9 O/ k: k- p
started building PPV campaigns right away from start to finish. With that said, time to jump in and get5 Q. Z. Y9 R/ {4 |3 ~( n
started building.
/ W N& t- G. z* ?Things you need to get started:/ F6 p3 ~( K8 H1 g9 [7 W
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
6 v0 [$ H: m. Y* B- Z9 @5 ?7 I2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)" L% }6 @! a. n b9 _- z
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
* R: s4 n6 i5 @4 k1 C* p4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
' z1 C: M& t5 K4 u. A( R) O( mThis guide describes from start to finish, how to get started in affiliate marketing by running traffic" ?- ?6 H1 j9 _3 X8 u7 o
with PPV.) F5 I! _9 `6 w4 q2 l0 B
Basic Getting Started Definitions1 v8 ^# `$ z3 G$ B& q2 N
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more" s3 }' K$ O9 X' w- ^# P
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main8 w7 x0 m& ~0 A$ R. q9 `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2& F. h$ X2 H: q0 h! S5 c' O6 o0 U
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
, ^/ H S, O5 \& F# L2 o" CCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
" H& y4 X* v$ I/ {8 q3 l Hreceives a commission on that product. An example would be the Amazon.com Associates program,
. l' f0 e2 O. a( RComission Junction or Clickbank.
( j/ O5 \, d, ^8 c: ]2 T, @Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
% G8 L( m& z8 q) q( Pan action like filling out a form, submitting their email address, signing up for a service or sometimes; o3 Q( b5 H5 p; V
buying a product. An example would be Ads4Dough or Neverblue.
& L: O; S/ M4 m9 P! g/ nAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's4 W! \4 e! V- ?5 E
account, getting the affiliate approved for offers, bumping payouts and just about everything else
+ L0 s% `( A' ~6 @" Arelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
. G. b" u) D& V3 e9 r% `1 d6 k! ]right from the start can really help you.
4 }' d! Z2 C* d( `2 rPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served1 ^+ A4 v4 L2 K! I [% c3 |
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
3 s3 i8 B: d0 l% Wview, starting anywhere from .01 or .015. c5 W; C5 _) m# O) C3 ]
In order to use this type of internet traffic, the affiliate can sign up with a number of different; _5 W# m, W8 J$ x E' p4 C
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,$ n7 y* Z0 m0 W8 ?2 s$ ~
MediaTraffic, and AdOn Network.
7 f/ C: O( v1 S9 `, n2 D. S8 }- J/ g* yDon't popups get blocked by pop blocker software?
% M7 p/ f. A" Z8 E; O, aNo. Popups are served in a new browser window as if the visitor had opened the new window; N% H; A: k! i1 |" Y: p
themselves.0 H5 L$ f8 R' ?: Q0 Y+ s
How many popups get served to the visitor?7 J1 P0 `0 D4 F3 B [5 q/ S
The number of popups served varies depending on the PPV network. Some pop more frequently; D" q( |) t& d5 g' t2 J$ {; ]" u0 \
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by8 n6 [6 y- @$ `5 D0 `
serving this kind of advertising, so they have to toe the line between keeping their software& x. q0 Y) W- h4 S8 T6 C# {
downloaded and still making a profit.; O9 h; [' {& A
Isn't this type of software bad? Why would anyone keep it on their computer?" A# i. k* R+ k& T; \7 Q y
No, this type of software doesn't harm the user's computer.
+ ^. k4 k" }: V! M d. r4 bCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
m# u& c. _7 B% p, d0 K- Otoolbars or videos to place the software on their computer. The visitor keeps the software in place so
3 d1 ~( }3 z8 s. z$ K# ` Z! Ethat they can continue to have access to the incentive.+ y" v3 i! D5 s0 F. m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
/ [ z: r* T1 H6 w& W) wHow to Get Accepted into a CPA Network
4 T0 M( l% I# ?2 B1 F* ~/ b/ Y& H* FIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
7 y- s0 K3 u0 n) q9 o+ Mto start looking for networks is Offervault which lists offers and lets you compare payouts across
( r9 o" ~ ]3 Q/ e% B& Bdifferent networks.
6 V5 s) W5 p" ?3 k- i' ZOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)0 J! c4 s/ a! S- Y8 M
application and be as specific as possible about your promotion methods. Usually some time after
/ x3 ?. A0 {/ O8 m- @# ~receiving your application, the company will call to interview you. The phone interview is a critical
+ |! K6 r g% }' X3 ]part of the application process, and most networks will deny your application outright if they can't get
% l. _8 r, c- g% P4 l0 d6 _$ y( tyou on the phone.) i5 i7 d3 z" V; k# ~ c% s
Often, the person who does your phone interview will actually become your affiliate manager after
6 P& ]6 v+ i6 w5 Gyou get accepted, so it's a good time to put your best food forward.4 U2 R! l5 o6 C, W% N, m
You might not relish at the idea of someone grilling you about your internet marketing methods over9 R4 O+ j7 v+ E& j- c8 |
the phone, but trust me, this part is critical. Have answers in mind for the questions:: j- a9 w0 |# W; j, s
What methods do you use to market offers?) l# @7 J+ t' m+ {6 j$ r
Do you already have a website you will be using?; P ]8 k( `3 X, L `) X
How much is your advertising budget?/ `* C/ m2 S' |. k
What other networks are you a member of?
1 Z7 o1 k- Q6 o5 EWho are your affiliate managers at these networks?& d$ P/ O w6 r
Do you use social media (Facebook, twitter, etc.) to market offers?
- o4 l9 M6 z; H& V7 _How much traffic can you drive?
# u* J$ V" b% q. n3 aDo you have a personal recommendation from anyone who is already a member?+ p" M; H5 H" o: H H& S3 M0 D
Once you provide satisfactory answers to these questions, the network will approve or deny your& t# W5 Z- D+ U0 r! g
application. If you get denied, just keep applying or call someone on the phone and try again. Be
. w$ E, f; j" L7 E7 ]0 rpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
. B1 `( }8 G. o: E6 P1 R1 h, Afor the network can be helpful.# J2 ^* u% Q& W! A M
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate5 L* @! E' O0 i7 I
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network& h! \9 A5 G* k3 Z0 J
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
' t! z( h# l: J* t: W$ [people can open a lot of doors as far as networks are concerned.
m0 Q# u+ X% E8 R! y4 aAfter You Join a CPA Network
~, \; s; ~1 y) R. ~ m) sOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager, F* z! k( S0 i3 H$ v
and make an attempt to get to know them a little bit.' l( |3 ] R5 p% ?& c5 C4 o3 k$ t
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their# V" x" w" T0 c. o
weight in gold. Start feeling them out from the start and try to get to know them. Once you get1 r" Y d; m$ k1 Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 40 c& x1 G3 Q2 `5 ^& ?4 E2 {
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
3 V; L5 X5 K7 C% D7 L3 N- P# c6 A9 Vbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
5 W5 `( r. g4 Y$ I# Temail.
. ^$ `9 n# x7 `- Y/ V- |For more helpful info about dealing with affiliate managers, check out:
" m0 v' K6 d1 J, u) D6 L; h" uhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/1 {' s" F3 \" d2 Q% v
http://www.mrgreen.am/affiliate- ... iate-managers-want/
, ^/ S3 \/ f2 `! b+ H: R3 P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
. u7 T& a+ \- M/ X9 J; ?. U; [Set Up Web Hosting
. T' i- l" C4 \% @6 kGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said, s1 B! P, K% ^/ Z$ @* U4 D! u- {
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
4 B, @2 \" q9 @1 J) d/ Y+ vhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
+ j0 |, f% l7 _6 g( k. Pwhoever else is on the same server as you.: o F h( N2 ?! w) T- i+ @
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast4 j# `# t7 f. @# N$ d
enough that the visitor can't close the window before your pop up is even shown. You have about 36 F) Q J5 _2 h: b3 U
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
% B' R4 @9 k9 R/ ~4 s fTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a) }, Z& G! e+ B0 P* ^8 [- j6 ]
house full of roommates (hosting customers).
3 @! N' F! J, c* Q+ N( X- {In shared hosting, this is like having roommates where everyone has no specific designated area inside
) `( \7 U2 T% ^' O8 D' b: L9 Lthe fridge where they are supposed to put their food. Everyone just jams their food in however it will _! q, H2 N& a4 I) w( l
fit.9 D! [2 E8 t* L3 S1 ~, {
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than6 u" c% N5 c# u" o, E# n# T
the rest of the roommates, by virtue of simply needing more space and resources to accommodate5 i$ Z; y# f/ O
their food. Everyone else's food in the house has less space to take advantage of.9 Z! R0 G( ~3 S% b/ z
If you have less server resources to take advantage of, your ability to serve popups will slow down. For; z3 |+ o4 H" o
any type of hosting this is a bad thing, and especially while running PPV traffic.
* x" s2 x- s0 L- N. gIn the case of a virtual private server (VPS), everyone in the house has their own designated space
" \( ^, F2 L0 x8 a8 U4 D" w" yinside the fridge to put their food, and other roommates can't come into that space. The server is
6 f- s* s+ |; I5 g& `partitioned, so that each customer can only use a specific amount of resources at any given time.( W5 x& f# G$ t x8 S
A dedicated server would be like having the whole fridge to yourself. All of the server's resources5 J' k- ?4 [8 e! b$ L: W1 \
belong to you and no one else can use up those resources. This makes it possible to serve much more: T) `8 m9 w% T! Y$ `; X
traffic, faster.
R6 ?( h3 G8 A% Q! ]0 aAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.! @+ X( i& D9 y+ U9 Y3 B, ]
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
2 g1 O4 A& e% h/ r vhere:
. [- Z# a1 ?' p" U) i: x6 C. P/ ]http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
h5 ^: v! N- x+ I, z0 W3 k7 }VPS&highlight=hosting7 E% C! Z0 q$ n) M, O: D4 A
Dedicated-Hosting-vs Shared-Hosting( \/ Y' `. x1 K/ l6 C/ ^9 N
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-1 `& K z7 d1 q1 l7 r
Hosting...Your-thoughts
2 {/ \2 v3 t- K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
; n1 L: ]9 |) }# B1 }! jHosting Providers for PPV
: F1 B: Q; K. d: R9 N- q! OBeyond Hosting/ T; g1 e: }4 P, p. P7 U/ z- i! l! Q
http://beyondhosting.net/9 d/ _' \" ~6 M3 U. E
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment* {! H% n4 m; q% ^" C y9 p! l' A; u) n
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when! d! I7 l6 Q2 _4 }8 @3 Y [
direct linking with PPV. Also, these guys provide great support.
) W# [% p- x- rProsper202 Optimized Hosting
8 V0 `3 c0 D1 H" I1 |8 b# ~$ F5 Ihttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
. K$ b) `7 L! H# M2 c. d2 ]; B, fCPVLab Optimized Hosting: ?' K) v4 @8 p! D3 T- W" x% l
http://beyondhosting.net/CPVLab-Hosting/
( j9 Z/ G j4 R4 KDomain Names for PPV
" a F# F4 k: S6 @Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is# c( }+ Y. |) [$ Y
where you're going to host your tracking software and your landing pages if you decide to make them.- Y1 I. _" w4 A/ y1 j
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,) d9 J; [$ J3 e( ]8 R; n
bland one is fine to start with, to host both your landing pages and tracking software. The .com,% ^% r* D# ^1 M; l9 m
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a4 i( s' a' T9 C4 O8 m# [
term or build a whole website.: s8 D5 n+ g9 w8 s2 T
After you buy hosting, a domain and get those all attached to each other, the next step is to install
W( b' q3 P4 j; E9 G; o4 `tracking software on your domain. This is really important, because it is necessary to track your
6 }& d( Q) r% K" M; J2 iconversions down to keyword level so that you can optimize your campaigns. Without proper
% l4 D$ z" q* T3 b+ ptracking, it is impossible to know what is working and what isn't.$ y. ~. m. o K. y u. G
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
4 G. G6 W) r7 g1 s7 Wis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
6 y3 Z5 _' i1 b" ?1 @Prosper202. f, C* T: o1 p) n
http://prosper.tracking202.com/apps/
! A9 R7 }: n) A9 G( HCPV Lab6 M P( }) q, H/ o' V
http://cpvlab.com/4 @ w" U1 u. u# w, g3 l
CPVLab Help Videos0 r0 v$ t( ^7 ^7 j1 A& i4 p
http://ppvlab.com/oweiw/oiurw/vdm.htm
. m" a3 J. O _- K: [) Y: CAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an2 T& L' \( Z8 S" t
industry standard.* L! C+ l- R1 y2 m$ {- g1 W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7' E j; m( O/ X9 R
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
3 E! U/ c7 @9 L$ M3 r2 Egood support if you have problems with your installation.
5 w0 _, q* E R3 \# Z2 P' y& |Tracking 2026 N. Y* [$ o' a& M& N" t0 O
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
/ a8 ~1 x N4 A+ Q4 H1 }campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
. g/ U: p0 |0 j6 w6 b! M( q- F1 karea.
# }* f9 F5 F; ~If you choose this option, keep in mind that your tracking software, one of the most important parts of
v, ?0 m# ?. Gyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202, w, `3 O, c$ q3 l1 I3 \7 @
interface, and their hosting.
+ O4 C0 |0 d! }- jAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords# b& b. k1 ]2 x1 [
and targets which you are bidding on. Leaving this up to chance in order to save money could
0 l* e& i4 b I/ Kpotentially leave you open to huge risk if someone else caught on to what offer and keywords you8 w4 u( T. L, U/ D; [& b/ G) Z
were using.
' l5 v# R- D/ u9 wChoose An Offer9 P2 Z/ n# T3 c
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.+ S2 F. E1 ^/ L* u
Lesson on Offer Selection9 L* `$ w# r& h, ]: ^1 s* A
http://www.ppvplaybook.com/forum ... on-Selecting-Offers7 O+ e4 y' N; [
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.( U: G) x* a5 w+ a% k* Y
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
5 k6 G& E' w8 m) SLeadImpact as the traffic source.- M) ?' k b0 R- Q6 ^
Now the best way to learn how to put all of this together is to just get started. For some variation in
@: s1 w5 w6 c& c3 j/ I' ithe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked. V2 `2 |7 B- t0 U+ Z; K; z
campaign.* a- V$ `/ q/ y$ c- D4 s# _5 F2 m
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first7 w. h4 H$ c2 F0 B* A% g
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
; @0 b- |/ I, W7 C. U3 P# Mthat all traffic is accepted.+ H; @- y0 l5 T4 d
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
0 l8 u3 D4 |! P& }. IThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
* [5 K' ^. b7 y0 q# Lget creatives like banners or images specifically for the offer.
5 L5 K _0 ]! @! U, }! g6 V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
W/ z- |7 A/ BBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can" \$ a& u+ Q* y4 k. U
track my keywords. Without doing this, it isn't possible to see what's converting.
3 [ z' {8 C. Y$ f" Y; T$ [ bIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
4 o" O/ W2 B# M `3 z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
6 X0 f- q1 x/ g! d+ i8 @6 HIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the8 z; `. |. H* M' V& F K* Z- |4 q
bottom of the page:
1 z: i2 L$ }& V7 iNext, I have to cut and paste this pixel into my offer at Ads4Dough./ ^, ^* l/ I# w- `
Click on the offer → pixels → Add a new pixel and this comes up:5 O3 I6 d+ v; `0 O+ q
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL/ ]- q" ], ^ W
from your software into the box that says 'Enter URL of image to load'.8 J i$ H& F4 B, m8 }9 O
Once you do this, it should look like this:& \, a7 A1 H& y/ A; s9 W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
+ F+ z4 h+ Q6 a0 h7 xClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:' h7 D. }2 p2 }! z2 W, M/ V# v+ B
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
/ P) g+ h2 U" Y8 i6 q) ~Prosper or CPVLab.
u0 T: Y1 `2 P" R% v' O' x
, e. x E8 z7 M3 A/ [9 E& | |
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
