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PPV GUIDE [PPV新手入门][28页]
+ r3 g- }, B/ s4 P+ ~8 C6 Y详细的请下载电子书！7 B4 d# ~" c" D# [" K, |
3 ]1 c; K# T- K; W* Z- v! F
8 n {9 N4 C$ V1 q" B0 Y
Newbie Guide7 d1 u" L; m& i: E2 `# N* V8 x
PPVPlaybook.com1 N% `4 w+ e- H' _ [: Z. `
Tracy Shaffer
5 l5 y! z0 G. P" j, u3 j% R% R! U, lDavid Ford" X7 A) J6 _1 A8 s9 t8 I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1! E% V# } O+ ^! n M n+ R: y
Getting Your Mind Right to Start Affiliate Marketing+ x+ \, W" `0 h, ~$ W5 [/ E
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an0 w; @# Q7 V( B: ]
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where7 c# b2 P R- m3 e1 }
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
9 X- `9 n) t, l) y3 v# vwith any success, these claims are laughable and far from the truth.: a/ }: J4 D" a5 @. {0 s
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
, Z% z) j5 {) x- n; c/ H; Kflow management. The main benefits are the low barrier to entry compared to other businesses, and( Z. L4 J- f. t( P& P# A% k
the ability for a marketer to be a one person shop and make an incredible amount of money with low
& A$ G3 ^ A5 Z5 D5 ioverhead.3 G. b9 q3 P5 m4 y
The winners in this business are the ones with persistence when nothing works, who know there's
7 Y. B u# a; l- V0 H) Cplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.( a& U" _4 f' I% n; n' w
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
& n4 c$ _) K6 C( P$ |+ Tstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.' u: \1 |# C \6 u2 Z2 ^" o# M/ W6 S
Most of these things happen suddenly and without warning, and they all contribute to the amazing
I( s! G$ q4 [6 r% g! V: elearning experience available to anyone with a few hundred bucks and the ability to open an
, m5 L; o% t1 k, Y! Jadvertising account.
6 L, S5 k: d9 z$ l. o4 FYour competitors are willing to work at this around the clock. This isn't a push button, instant business9 d- n9 U7 i. m- ^# c
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet# Y$ H$ ], r' a4 V- w r! p# o
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
d D' K/ W1 ~$ U9 @- [trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
( I- r, f3 s, cWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you* z2 A, Q3 g( F; @7 e
started building PPV campaigns right away from start to finish. With that said, time to jump in and get2 ], N, k( x. a' b& M9 V; J, g3 u6 I
started building.) }( S8 w6 g0 V0 Y2 n0 `/ }, r
Things you need to get started:
, G, E" B& Z/ H6 z; O `/ V, n2 ~1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)& b# s/ i0 g6 \' ^, j
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue) \$ _) f" Q( b2 `) ]. G
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
( q" H; m. A8 q: K2 ` d8 K+ w% A4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
: Y* O" d. b7 h4 M+ k7 a) bThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
- D Q2 G3 l; i( j* t: M6 Zwith PPV.; }0 {* A, x% f5 q. H
Basic Getting Started Definitions
6 Z) L2 L9 N6 P( L5 e# VAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more2 D2 q8 r! i# O, T
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
) A# ?0 u7 x1 [4 h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
+ X o) @7 P0 vtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
4 Y" b! U: o) m9 ~% H/ pCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate: k9 R8 d! o. ]
receives a commission on that product. An example would be the Amazon.com Associates program,
! G3 j9 b: G" O+ i8 tComission Junction or Clickbank.+ v+ ]; z+ Y0 B! [
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes, W" D6 S, k' X* V' m
an action like filling out a form, submitting their email address, signing up for a service or sometimes; {7 O6 Z+ a3 ^/ s: u" E
buying a product. An example would be Ads4Dough or Neverblue.: y5 _% o# }# }' f
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
) z V2 ] U6 k3 {* \# A/ q$ {. Uaccount, getting the affiliate approved for offers, bumping payouts and just about everything else6 m, r+ w8 v# z! w2 I, C$ k
related to an affiliate's account at the network. Having a good relationship with your affiliate manager3 |' X% E& j f9 A" w6 s+ { S# c
right from the start can really help you.% S# Z* Z! ^5 D- w s
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
8 |* O$ J! q9 O: P) lin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
5 l/ p4 K+ T" F/ |1 J9 w, f$ \% H& Aview, starting anywhere from .01 or .015.; F& W2 P& a" J6 i
In order to use this type of internet traffic, the affiliate can sign up with a number of different, l3 k" O) z, }) {2 f- B* p, V4 k
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
1 ^3 }) w: J. IMediaTraffic, and AdOn Network.
( B. W3 ]( J6 v3 L8 l2 ~' xDon't popups get blocked by pop blocker software?
9 k/ b( g& d- BNo. Popups are served in a new browser window as if the visitor had opened the new window( k0 R) Z+ `& h ^; n) b
themselves.
2 {$ r" g5 |' A+ ^. f1 }/ qHow many popups get served to the visitor?
# n K. ~' N0 V+ y4 `# k1 rThe number of popups served varies depending on the PPV network. Some pop more frequently7 w4 Z4 j I- q; a6 F
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
! B4 P0 U8 \6 _1 fserving this kind of advertising, so they have to toe the line between keeping their software
6 q; m6 ] D# P* Cdownloaded and still making a profit.9 n- j2 V3 N! a. W
Isn't this type of software bad? Why would anyone keep it on their computer?" S6 {; `% N8 O! g& }# Q2 f
No, this type of software doesn't harm the user's computer.& U7 ]/ g- s# ?, ^, J
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,% k0 i( ~! o0 ]
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
8 X! b+ @8 L- s3 d8 {& h: O) wthat they can continue to have access to the incentive., O' I, Y2 J: K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
9 y( `# \! s4 Z. R- P. a$ CHow to Get Accepted into a CPA Network# Y5 c! h8 L3 M$ q4 @
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place. E( H5 \/ w" m9 j* L0 ~8 [
to start looking for networks is Offervault which lists offers and lets you compare payouts across7 u0 k: L4 @9 J1 t
different networks.7 \4 ]+ P- I7 b+ Y5 I
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)- T4 o8 ~- x: Q# I$ A. X
application and be as specific as possible about your promotion methods. Usually some time after
0 s i$ N. y/ t+ Breceiving your application, the company will call to interview you. The phone interview is a critical2 K2 K" e/ J/ @0 V, H* ]6 {9 Z
part of the application process, and most networks will deny your application outright if they can't get/ {* U4 `, }( S! E# d/ L
you on the phone.- P+ I3 t# ]( V
Often, the person who does your phone interview will actually become your affiliate manager after: p: i% P( Q' A4 c7 V
you get accepted, so it's a good time to put your best food forward.9 E" f2 A% z* H- ^
You might not relish at the idea of someone grilling you about your internet marketing methods over
+ P( Q5 X8 M6 O- X( k9 {# H( pthe phone, but trust me, this part is critical. Have answers in mind for the questions:7 w8 A* |0 o( u8 q( o
What methods do you use to market offers?
* B; w" U" U1 F) M ~, bDo you already have a website you will be using?, ?; p' Z0 d( u& }* @- h, t& g8 K, g
How much is your advertising budget?) G1 i/ @! L/ Y; {+ e& Z
What other networks are you a member of?
/ D# v1 Z; G! U; a9 IWho are your affiliate managers at these networks?
- h j9 _/ g# b$ D3 QDo you use social media (Facebook, twitter, etc.) to market offers?
! f! e* J7 u( m* Q' G4 pHow much traffic can you drive?5 K$ c4 q) m1 ?2 c0 J
Do you have a personal recommendation from anyone who is already a member?
$ W) Z ?9 d# e7 k l; i! ROnce you provide satisfactory answers to these questions, the network will approve or deny your0 L: _* J+ J$ Q2 @; M8 p( K
application. If you get denied, just keep applying or call someone on the phone and try again. Be$ E# Q$ ]: p8 @1 e j9 n# U6 l1 b6 |7 z
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
+ T8 {" ?7 T9 G1 g) Xfor the network can be helpful.; t7 d' c, n0 j6 F) ^
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
6 Y( e" I# J3 u# Z% p' WSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
* T6 d8 W) E# L3 `' ~6 x/ towners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
' D$ I: z3 T3 L9 Kpeople can open a lot of doors as far as networks are concerned.
% B4 ]7 D4 L0 L0 \, j5 AAfter You Join a CPA Network3 I8 X7 X/ k; U: t5 R
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
3 G, K$ P$ C. gand make an attempt to get to know them a little bit.2 I7 X& X/ f0 r5 ]- a4 Z/ y
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their6 S. q8 M9 \, R/ P, S" v
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
/ I5 w' k1 q3 l. M1 D3 B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4/ H5 b x- A& g1 Y3 N, j q
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout! t+ E1 }0 W: n+ A1 Z; f
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
. N1 e( ?2 s. u$ o" Yemail.5 y% C' ^/ Y. t6 Q' i
For more helpful info about dealing with affiliate managers, check out:# f0 O P- y \. D
http://ppvplaybook.com/blog/musi ... -affiliate-manager/& K0 m5 `- W/ i" S, [" M' V l
http://www.mrgreen.am/affiliate- ... iate-managers-want/8 W6 u1 K7 d) F6 O" ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 50 y% w) k2 c7 t+ r0 D, b* h! u& o
Set Up Web Hosting- ~. ]! s2 X( i( g
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
0 c* Q h1 Q- p* `! W; `* ^about internet hosting. In general, you get what you pay for with hosting. When you use a shared
, x$ _) g: _. a8 p8 \host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with7 p+ P- O5 Y$ Y" A! T, [( h) T
whoever else is on the same server as you.' A, ~5 ^- ?7 g; V) Y
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast. |& f& k/ P" ~0 L6 T9 ?
enough that the visitor can't close the window before your pop up is even shown. You have about 39 m0 t3 n+ M# b( @) k
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
6 C4 R4 K$ M' e W% e; Q fTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a3 W) |: O8 p# S$ l' J+ B/ g6 r
house full of roommates (hosting customers).0 A5 @1 r# M! ~3 n
In shared hosting, this is like having roommates where everyone has no specific designated area inside. l5 j. v! A' ]% |8 A
the fridge where they are supposed to put their food. Everyone just jams their food in however it will6 _9 @3 K. h6 z* k! b8 K
fit.8 m5 w) ~6 e+ F8 C7 a4 Q
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
1 ~/ U0 h+ Z, ]0 l* ?: y$ D) g: J, ithe rest of the roommates, by virtue of simply needing more space and resources to accommodate
1 @) @) c/ m3 Ntheir food. Everyone else's food in the house has less space to take advantage of.
2 h, E6 ^1 m; ^ K) T4 N z' bIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
/ ^ h! t5 `$ J, c; s0 K8 pany type of hosting this is a bad thing, and especially while running PPV traffic.
9 A$ G3 w1 O* G) x/ @) q9 ?In the case of a virtual private server (VPS), everyone in the house has their own designated space, h& r+ C4 z8 i1 Q
inside the fridge to put their food, and other roommates can't come into that space. The server is8 H; p) V- F' q& X
partitioned, so that each customer can only use a specific amount of resources at any given time.9 `" g( T$ h2 J- z% z5 y6 w
A dedicated server would be like having the whole fridge to yourself. All of the server's resources" i) C0 G% _( Z1 L0 Q6 \4 G
belong to you and no one else can use up those resources. This makes it possible to serve much more+ I( y3 m- C5 E A* s' L [
traffic, faster.9 j( C# R& [, P0 W0 Z7 s4 ?
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
: n; d/ }1 H6 r, q7 m' \# }6 g4 E0 VAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is4 i" _# M& l* ~3 f, O
here:
) F: c; g1 K- ?7 t9 z; Ohttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-" l+ R% ] \+ o3 Y+ e9 `0 {
VPS&highlight=hosting
' v7 u9 v: B) `9 [. YDedicated-Hosting-vs Shared-Hosting0 e/ s) o+ Z2 I" O4 K) @ f* j' K
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-* I& e0 H& ^$ C/ d
Hosting...Your-thoughts* O0 U& m0 c. Q$ ]( Q$ U% X" B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6; P, t* Y% q/ p$ D W
Hosting Providers for PPV
, w6 U* ` }) o5 O# g, I& ?" G0 [% TBeyond Hosting
* E6 W, x. y) yhttp://beyondhosting.net/
- n2 M( a0 Y; @2 L$ h/ x" E$ uWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
' P% z. A) T3 Hreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when1 z; \) }6 _& {+ ]- N% }( k5 N
direct linking with PPV. Also, these guys provide great support." t1 b5 ?5 h; K8 G3 x, \; J! m
Prosper202 Optimized Hosting& K5 A: ^* x# {6 @: W& c9 w
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
+ C1 @3 \1 l1 _7 A. e X1 @CPVLab Optimized Hosting- Y8 o! C; s9 p5 ?2 t* l& O: ~9 ]" P2 r
http://beyondhosting.net/CPVLab-Hosting/! l* z, ?! g6 S1 U1 X7 \/ A
Domain Names for PPV
$ {- J8 @* t% r; NOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is0 _ c* S% D/ H" H# Y
where you're going to host your tracking software and your landing pages if you decide to make them.1 |4 y) G) H. x( c
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
3 S2 Q4 q z! [, b9 f& ?. qbland one is fine to start with, to host both your landing pages and tracking software. The .com,
3 D) A1 L" I2 \5 S0 l S.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
! B( \& Z" v3 c( ^/ L4 g% Qterm or build a whole website.
+ o) c4 G. x) |; o2 uAfter you buy hosting, a domain and get those all attached to each other, the next step is to install& b% M j! S& |3 b! {# s+ X
tracking software on your domain. This is really important, because it is necessary to track your
+ ?6 z; N+ \9 R1 h* v+ y @; Z* \conversions down to keyword level so that you can optimize your campaigns. Without proper
" L: X6 G4 j. n4 [ G9 B$ p: j4 ?1 {tracking, it is impossible to know what is working and what isn't.9 f6 R9 h7 {7 }3 g) f% \6 e
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software, t+ j+ M; H( g8 s
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.& Q( Z7 Q w1 k8 E
Prosper202
& |6 R4 D! Y8 h6 C0 p+ Y8 shttp://prosper.tracking202.com/apps/
; f" y( G: M7 b& T" D& E4 VCPV Lab
4 P/ j8 ~1 l" K" Ihttp://cpvlab.com/8 K- g1 V% p$ Q) E
CPVLab Help Videos
2 W2 A0 E+ H: F+ H( K% g0 T' Uhttp://ppvlab.com/oweiw/oiurw/vdm.htm
/ L& X8 O3 j2 V$ HAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an: N6 T$ n- r7 T/ q
industry standard.6 [& N: {# R" a3 K9 I3 B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 71 a; \8 E0 c9 f1 Q" P1 G4 j
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
/ X1 n) F" V' i$ Cgood support if you have problems with your installation.
7 m2 @( _" ~; ?Tracking 202: \2 }/ H! ?% l5 l& C
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your2 \" Y/ l( ` w* U6 Z; }
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
: t0 c! h0 Z6 T; c+ T" Z7 Warea.5 ^! k" F0 m3 U8 R( @
If you choose this option, keep in mind that your tracking software, one of the most important parts of
; Q; ~. J! I( z% Q% uyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202! M W. J9 ^+ n6 M8 `, j6 h
interface, and their hosting.
0 d9 |& G! C# S1 ]0 g4 q6 v1 YAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
2 h2 |: ^+ j$ A% M* R$ aand targets which you are bidding on. Leaving this up to chance in order to save money could
3 r! F X' n1 r7 [* N7 Jpotentially leave you open to huge risk if someone else caught on to what offer and keywords you5 W0 T8 W: P, J% g% H
were using.
1 h9 t% r$ k! o5 b j$ }0 SChoose An Offer) \) ~0 G) y/ i- m. v2 s: `$ |
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
) B2 Y3 h( M& \+ ?# fLesson on Offer Selection; Q& }( b) ]/ r; N! B! y" w/ [" X
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
: e1 {5 H2 F& k/ [In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
1 O0 Z6 L! j$ C& e1 i9 q3 k. lTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using/ b5 ~. _# S2 p2 D8 V- J2 c# L, b
LeadImpact as the traffic source.
3 l i3 ?! t, f+ j* bNow the best way to learn how to put all of this together is to just get started. For some variation in; R" x6 W: `- q0 e3 l. ]3 O \ E
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
! [* g j. Q7 V' O& v$ Ocampaign.
8 D4 M6 T2 k" m" WWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
% B. L9 B a. z7 F apage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says8 `. K' @: W( ~0 x
that all traffic is accepted.
# O$ l3 A' \2 G2 \3 H6 VFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
4 Q( Q* H: o" U6 RThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can8 R. v3 C$ K( g9 @* ]0 t* ^
get creatives like banners or images specifically for the offer.
/ c3 |: \+ R! x+ z1 Z1 w. d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
7 @* D% t4 q1 o+ G! [- w3 }Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
* C; t9 \# x! P8 xtrack my keywords. Without doing this, it isn't possible to see what's converting.
7 [/ U) G B0 q& M1 B. C0 pIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:% {% c3 X& l4 {; x# |+ l, Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 98 K! W. U5 y3 L! E
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
7 C1 p b) G' `) E/ rbottom of the page:
8 O+ `# c) e8 ONext, I have to cut and paste this pixel into my offer at Ads4Dough.5 ^6 z; Z _2 Y$ T
Click on the offer → pixels → Add a new pixel and this comes up:" P! T# O$ x& ]- [0 H: s" s' X% e
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL( I' y! f% [0 W7 I" i7 u
from your software into the box that says 'Enter URL of image to load'.0 P% s4 }2 v1 _0 \
Once you do this, it should look like this:' y6 j- E5 `' U% j: g' Z5 _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
. t9 u; U% J9 a& L n- ]Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:) n3 M/ w1 c. P. A5 F& y2 b
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
- d6 u- E" ]+ r& ], Y9 ]Prosper or CPVLab.
% X+ e9 @1 A6 R' U6 A( X0 U* m' J2 U# B
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发表于 2012-12-27 18:47:17
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