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PPV GUIDE [PPV新手入门][28页]/ `% D: @" \& ]# a ~
详细的请下载电子书！/ V* j7 p/ P' @4 x& R# l
; ~0 N) O& u7 ]2 W) g' q* g
0 k; \, x0 N3 r! H8 HNewbie Guide5 y0 A) a6 D" P9 n
PPVPlaybook.com' j3 d( X% u( J% d
Tracy Shaffer( N% O+ O; }, m
David Ford) |; j7 q, d& v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1; u3 `0 K1 i/ d0 k& R: H
Getting Your Mind Right to Start Affiliate Marketing: `. e5 b7 b. J
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
3 W8 Y: c$ T& ?, bever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where4 M9 I) P+ e" S
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
! f& d% E8 w" w1 A. x$ wwith any success, these claims are laughable and far from the truth.
" j. Z H/ [; [* e3 @3 u `3 o7 G* KAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
! ]; g( D! d% `2 \, e% [8 ]9 e3 Rflow management. The main benefits are the low barrier to entry compared to other businesses, and
) T' l: _& x: Y2 q+ A' e1 }the ability for a marketer to be a one person shop and make an incredible amount of money with low4 ?, z1 n! B3 C0 R* n$ u
overhead.: D* P% M2 Z$ Z& E; N
The winners in this business are the ones with persistence when nothing works, who know there's
1 ~% q% r2 T. @4 c5 j4 iplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.- o3 O& t) I3 n* P3 _
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
5 _8 S& w0 l5 x: w7 estop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
% a" y0 |2 p3 v' g% jMost of these things happen suddenly and without warning, and they all contribute to the amazing8 W) t" b* }) y9 w9 n$ Q5 F5 g
learning experience available to anyone with a few hundred bucks and the ability to open an
; t4 p- ^0 F2 k& Q qadvertising account.
+ R$ l& v$ L8 ~# h9 VYour competitors are willing to work at this around the clock. This isn't a push button, instant business. x4 e6 s3 q8 ^( X9 j/ v& F9 ^
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet. [; x1 |- L9 g& S( y
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
; n! g- P8 S% Rtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.8 u& ~9 d2 Y) \$ _( K# @
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
. k5 F0 x' r0 b) y! i( \- Mstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get$ {. k" j; ]' R% G8 q& a
started building.
' W( a, | @6 R1 Z, G+ _Things you need to get started:
" y( Z' R0 G$ D7 ^; d' @0 Q& J1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)1 w0 r# a0 B+ w4 p, G# R; W. ~ M J
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
7 {9 \9 L H+ E- \9 v* H3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
2 w5 |/ W, C) S4 Y5 k. o4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab); _; T6 T1 ~0 O% R4 p) |/ A# o/ Z6 v0 C
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
* B1 c9 S$ h( b3 X" Hwith PPV.
& D1 T4 ^; a+ N7 o/ nBasic Getting Started Definitions" O( ? a* u& |5 A
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
5 l6 P+ X3 u: [& Paffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main: B+ X+ a7 D; F0 ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
8 ]# T' E$ F* R2 [types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
3 b( a& z- O& W- h' I4 }0 DCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate9 y- Q3 K ?7 }) M
receives a commission on that product. An example would be the Amazon.com Associates program,9 e) {" A* W# M2 ~
Comission Junction or Clickbank.
$ N( B7 K7 ?0 eCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
- Y* ^8 {- ~% s) }9 t% R! J9 D; t4 tan action like filling out a form, submitting their email address, signing up for a service or sometimes7 V, Z% h6 M: h5 n1 j
buying a product. An example would be Ads4Dough or Neverblue.
, T9 I+ n/ s5 q5 q! T! SAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
. Z2 o3 {; S. p) x4 g# gaccount, getting the affiliate approved for offers, bumping payouts and just about everything else2 [+ n W* Y4 K6 R! m7 U" n
related to an affiliate's account at the network. Having a good relationship with your affiliate manager! p; a/ h% E/ M- c4 o6 f5 I9 m
right from the start can really help you.
l9 c: }- L- _- ^0 T' sPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served! ~) Q$ O/ |6 w/ _4 Q
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
! V6 z$ v4 D. L; J& X% kview, starting anywhere from .01 or .015.
+ r! [1 E$ ]% \5 G5 Z wIn order to use this type of internet traffic, the affiliate can sign up with a number of different `! v9 g2 m2 O/ S$ h1 f8 K
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact, `* b- @' U, {: E' p' t* x0 m
MediaTraffic, and AdOn Network./ y m) X7 R6 ]5 d) L* L- K" j" V
Don't popups get blocked by pop blocker software?" f5 t* v0 S' B0 k, F6 k) S
No. Popups are served in a new browser window as if the visitor had opened the new window
! e1 j6 B8 F5 }9 ethemselves.0 x. A9 b/ ~/ z* v0 v p6 D- h
How many popups get served to the visitor?
/ H e, p8 n3 P+ M( N% X8 c) qThe number of popups served varies depending on the PPV network. Some pop more frequently
6 {8 |( J! e: m2 e(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by1 T6 \/ y& U1 W7 e) o
serving this kind of advertising, so they have to toe the line between keeping their software" t4 V" W- P/ C
downloaded and still making a profit.
/ f9 M, q# z5 H- eIsn't this type of software bad? Why would anyone keep it on their computer?
- n# i, a+ d4 y* i$ N2 }" cNo, this type of software doesn't harm the user's computer.
) N: L9 Y; @* H9 j8 XCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,/ G' A2 ], E3 x" Y0 ?8 A1 D4 I
toolbars or videos to place the software on their computer. The visitor keeps the software in place so/ n* g! c' H" x. [( d6 o1 g. H
that they can continue to have access to the incentive." x0 {; ?+ B6 n+ f5 f' Z* r) v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
a- \0 ]5 R; e4 aHow to Get Accepted into a CPA Network* ~4 p$ Y" Y! b7 I6 D9 u6 a
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
! }: q J' B. o/ N7 w1 Ito start looking for networks is Offervault which lists offers and lets you compare payouts across
3 I; U+ p% b7 [7 \6 \" \different networks.+ S# }* }& ~8 M' M7 C
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
* ~. z# X, n$ z& C# eapplication and be as specific as possible about your promotion methods. Usually some time after8 ` f. K. g) Y! r
receiving your application, the company will call to interview you. The phone interview is a critical- N' t( T1 V; h' F
part of the application process, and most networks will deny your application outright if they can't get
7 s9 Z: S: y( C0 I, W0 z4 M1 Vyou on the phone.
3 d3 R8 S1 D6 b; P( u/ zOften, the person who does your phone interview will actually become your affiliate manager after
, _. k" o1 n% j1 B% E& Gyou get accepted, so it's a good time to put your best food forward.- P; q* H7 n) S" z
You might not relish at the idea of someone grilling you about your internet marketing methods over
4 J8 N5 l8 c: T/ g( b; Mthe phone, but trust me, this part is critical. Have answers in mind for the questions:1 ~' } t% K3 [* Y+ Y; o
What methods do you use to market offers?
2 n4 N0 k4 d7 } i, C# R GDo you already have a website you will be using?. Q9 T! Q* U* B+ X$ q
How much is your advertising budget?, O8 e3 F- O. g z- k
What other networks are you a member of?
) R9 T; ~% p h9 I3 u. ?Who are your affiliate managers at these networks?7 \ x e( _- D/ y. O* r4 ^6 [
Do you use social media (Facebook, twitter, etc.) to market offers? X. x7 w6 L; u
How much traffic can you drive?& P* O" U5 H2 m. x f
Do you have a personal recommendation from anyone who is already a member?0 f& ]- c5 |* b; y+ y$ m: p( u2 @4 O1 z
Once you provide satisfactory answers to these questions, the network will approve or deny your
: x' v2 v4 `) B' _/ i( kapplication. If you get denied, just keep applying or call someone on the phone and try again. Be4 M5 A9 x x5 l1 b a6 g$ i& k, U8 g. Z t
persistent. Also, getting a personal recommendation from someone who is already an active affiliate: h9 H# b; d. K6 ?8 L/ F& l$ ~
for the network can be helpful.
2 Z. n6 L$ }3 ~' TTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
$ C- C& z3 H9 v) fSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
8 n# n/ a& @7 E3 H, oowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
5 }/ h4 a8 ] rpeople can open a lot of doors as far as networks are concerned.
; e' u. q2 k& |+ o$ qAfter You Join a CPA Network1 z" E6 ~1 e( H- j( d
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager# b& F$ _; `$ ]5 I9 B/ L
and make an attempt to get to know them a little bit.
3 V. a' P0 a. W3 f: D, @! NFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their2 A( I& R0 q" u# F4 N2 L
weight in gold. Start feeling them out from the start and try to get to know them. Once you get) ?1 U' b7 W& p( ~8 O: j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
1 H; |8 ?9 L* S6 V0 S& ilarger, they can really help you with your marketing efforts, scaling campaigns and getting payout& ~! D9 l6 x7 p$ f
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
& x& H2 q1 m0 {; o9 W/ F) T- m) G" gemail.& ^/ ]! U- z w
For more helpful info about dealing with affiliate managers, check out:
k1 U1 D' d5 e: ]1 thttp://ppvplaybook.com/blog/musi ... -affiliate-manager/# w0 a& X$ `$ {) Z, g& N, j z
http://www.mrgreen.am/affiliate- ... iate-managers-want/8 h) w) j5 ?4 k& |9 q5 h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5/ k6 {; e' ~8 u, p
Set Up Web Hosting
9 |+ |, W" c; M1 A; W2 d+ MGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said7 L* `/ H0 y& T) ~5 L! D7 T4 a
about internet hosting. In general, you get what you pay for with hosting. When you use a shared2 A" B3 l3 J) c
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with, d% Y* j9 l" g) s0 o/ y
whoever else is on the same server as you.
3 N6 E$ \0 R. K1 |# R5 y i( @. j1 `Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
# t' t( h- n& d; Y& ^enough that the visitor can't close the window before your pop up is even shown. You have about 3
% G! V2 { g# D- d" W' zseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.9 T+ F, A6 t- i6 i' |% ]
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a, l$ k" w$ r+ @4 k# Q
house full of roommates (hosting customers). o1 ~$ }. U+ u; _9 ?
In shared hosting, this is like having roommates where everyone has no specific designated area inside6 r) A i) Q$ N, x
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
, R' y. M( O1 `6 Zfit.
8 v* i1 e( f2 a5 W$ J/ J* }Say your roommate brings home a large turkey. They will then take up more of the refrigerator than2 e& n5 L: V, x, ]& v/ |
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
: ]) y& [) K& i5 U. Btheir food. Everyone else's food in the house has less space to take advantage of.
! }% {9 O- ]9 T1 l; K qIf you have less server resources to take advantage of, your ability to serve popups will slow down. For9 {6 R0 g# Z1 W) X# V) W
any type of hosting this is a bad thing, and especially while running PPV traffic.
8 Y% T4 T" f: w1 V) fIn the case of a virtual private server (VPS), everyone in the house has their own designated space
. m2 j6 X! @& k' P2 t. _inside the fridge to put their food, and other roommates can't come into that space. The server is" x$ K o5 w1 N) W2 [2 n
partitioned, so that each customer can only use a specific amount of resources at any given time.8 E) W7 D& I+ K9 ^3 a
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
, I/ K P0 J" S5 {belong to you and no one else can use up those resources. This makes it possible to serve much more, E" j; X. ~. g4 F* s+ k9 p
traffic, faster.
) O& \' N* q* HAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.- U+ r* ?% {1 T% {
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
2 C7 J% ^# Z# ^* ?here:+ A! u3 x" R% W* [9 m. r' @, @
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
6 j( i9 |# ~: y( S) W# ?0 y* q' \VPS&highlight=hosting
1 M. x; _" `7 s) IDedicated-Hosting-vs Shared-Hosting
' F1 R9 I% s' S" t, T0 W# Phttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-. \ N* Y% G h
Hosting...Your-thoughts t3 P; w" o3 t. @7 f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
! f, q$ v4 j' k- ^8 A& d" L! L6 [Hosting Providers for PPV
) F3 }& Q& W, K$ E2 v& TBeyond Hosting
( ^" ?2 g4 f& n, Y- L8 ~% m9 Zhttp://beyondhosting.net/+ m: _+ O$ y! i1 m
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment; g7 ? H0 ~( k# c5 o L: }
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when& u- K2 V' a$ k: r
direct linking with PPV. Also, these guys provide great support.& [3 m$ z; U# {$ g
Prosper202 Optimized Hosting
' d) E. ?4 r0 V* vhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/: z5 B& q6 u: z" B8 x2 O: O: w
CPVLab Optimized Hosting4 K6 O5 q0 y! T3 n, `" \. o
http://beyondhosting.net/CPVLab-Hosting/+ @4 m( F8 d$ a0 l% P; G' u
Domain Names for PPV6 J, ?. A2 l# z. _, s
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
" r$ M5 Z. }0 jwhere you're going to host your tracking software and your landing pages if you decide to make them.$ p$ d0 K. a8 l
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
$ R4 _: u) }+ l5 @( d2 qbland one is fine to start with, to host both your landing pages and tracking software. The .com,
E. E$ n: R `5 u3 Y.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
, Y6 R) B5 B7 h$ Z- [1 ~) i) gterm or build a whole website.
# b" n- T# T w( S+ U t: ]0 J* OAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
; L' |( N# R, n8 {' N0 p& G7 e5 Dtracking software on your domain. This is really important, because it is necessary to track your
7 V9 P& w$ d9 E4 O8 D# `8 _- Qconversions down to keyword level so that you can optimize your campaigns. Without proper
/ e0 {: U. S% M+ [tracking, it is impossible to know what is working and what isn't.1 Z+ ]+ B( b: [$ L
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
3 P2 e+ S: J1 N3 U- cis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
' X* D2 p8 l- rProsper202
% q4 m* v0 J2 [http://prosper.tracking202.com/apps/
2 o2 K* P6 n7 z& {+ P2 K8 SCPV Lab9 [4 _! ~( `5 ?9 K
http://cpvlab.com/
6 C, e* C! ~ `- o! OCPVLab Help Videos3 a# C* ]- H: S) w7 }
http://ppvlab.com/oweiw/oiurw/vdm.htm$ |& O' @) n5 z/ z+ m0 |
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
4 ]. m) M7 _" w1 Iindustry standard. g n% e: B+ r$ i4 M: y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 79 e2 f/ ?9 D: w# \
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from6 N4 N9 V0 B6 @0 f
good support if you have problems with your installation.4 o& B4 e, S- v$ I
Tracking 202
" q/ ]5 ~- }! V6 N& t4 xTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
+ m: M* m0 c! G$ }* U# Y6 Ocampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user1 c, s4 u( t3 l) V1 x
area.+ u9 `1 O9 _% G1 b1 o) P' m$ J
If you choose this option, keep in mind that your tracking software, one of the most important parts of- C" X; @% V* Z: @( }; ~+ P
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202/ {% I0 N% P( } h, _' J
interface, and their hosting.
7 J. w1 ?' I2 E6 ?: B# j1 \8 e% ZAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords% e+ n Z4 k. @ Z# D" G
and targets which you are bidding on. Leaving this up to chance in order to save money could7 [5 W9 i/ [2 x; P) {1 q
potentially leave you open to huge risk if someone else caught on to what offer and keywords you3 ?+ h- d: j( [0 c+ |
were using.6 c5 x4 X- ]+ l7 O4 N1 P1 y
Choose An Offer
9 @$ T* s( k6 ?Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.2 w# i$ [/ h1 E7 W, } C
Lesson on Offer Selection
/ L9 H6 ^7 [( t- f! ~# A8 L0 mhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers y3 S+ ]; F. D+ y- L/ L/ u$ ?
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
+ j* d' @/ U: J3 {5 Y jTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using: t. [# S* a( B
LeadImpact as the traffic source.
; W3 m, Y3 p! BNow the best way to learn how to put all of this together is to just get started. For some variation in! f! |, S* B3 X/ X& }$ j
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked' z2 e1 @0 r: f4 P
campaign.
4 b4 U2 i. m& }5 c! K5 N. j, GWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first9 G1 s! E+ m% k; {
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says( H1 [( b7 I: j z# M" A, N2 C! N; r
that all traffic is accepted.) b/ {' ~. M* n8 G4 x
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
+ w" L% Y L) i& c6 @This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can* m2 ?: U) o! r3 E& `
get creatives like banners or images specifically for the offer.& [( t5 n1 H" j" X" C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
2 D7 f6 J1 I0 J* uBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can. g! Y9 P5 X g6 f
track my keywords. Without doing this, it isn't possible to see what's converting.# j6 z5 }8 O% k D
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
; \" v2 ~, `( P5 E- ~- x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9" `# q3 N3 X; i! J
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the" Y" Q8 l+ V8 v) ?& o$ M* v
bottom of the page:
8 K' r2 X( a7 ~4 Q$ c0 n& x6 uNext, I have to cut and paste this pixel into my offer at Ads4Dough.4 v, W0 r- a3 D. S* i: Y# H
Click on the offer → pixels → Add a new pixel and this comes up:' {* x: g# S" F0 ^1 P9 M
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL- b3 E' |7 D6 t$ O! Z8 I
from your software into the box that says 'Enter URL of image to load'./ y* d/ |) h9 F' m6 d+ I' @
Once you do this, it should look like this:
6 l, R* O3 r5 X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 106 |. q" r* b0 h' q# q* f5 ~& I! ~- _+ s
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:. k# {" [) t# }
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either7 o+ Q. ]% e0 U6 P5 V
Prosper or CPVLab.
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