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PPV GUIDE [PPV新手入门][28页]
! P# T) ]4 p$ Z; X' ~& ?" r# f! g详细的请下载电子书！. o, d: B" Y+ g. h0 V% n; p
8 ], T7 X( [( `% B6 f
& A1 P) K( y9 W YNewbie Guide
0 @$ o4 Q5 ~9 \2 w, M+ C) k1 r5 X/ MPPVPlaybook.com% t6 j7 z1 Y5 y& e& g& L S. i/ z
Tracy Shaffer+ l4 g' g/ X) o& r5 ~8 I9 ]
David Ford$ r4 b7 Y9 f! \1 h# O, d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 18 ^ o- X7 B# B: _
Getting Your Mind Right to Start Affiliate Marketing
& h) l' i, j. ~, }1 k4 ^The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an/ h/ @1 y6 Q9 R2 d$ _. o, u. `
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
& |9 T' u0 ?$ b0 a* }you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
4 ?/ t5 v' E8 W+ p& xwith any success, these claims are laughable and far from the truth.
$ }# L$ J. [( AAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
6 Q8 U: r4 K" D# ?! |8 T: n! ]flow management. The main benefits are the low barrier to entry compared to other businesses, and/ c8 N' }! _( M' W, U/ g
the ability for a marketer to be a one person shop and make an incredible amount of money with low( w) W* D5 K" x/ Q0 B6 _
overhead.% t- ^5 i9 C" @7 T- R r( c
The winners in this business are the ones with persistence when nothing works, who know there's
+ M1 B# P. ?2 r4 splenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
3 N" Y# M, R0 A- G' q! s0 Z0 k+ M A' OThe cold hard reality is this: virtually everything in the space is changeable, what worked today can8 w7 R0 ^5 f. o6 N
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
; F9 ^* Q4 D8 M8 l6 wMost of these things happen suddenly and without warning, and they all contribute to the amazing! K# T8 e# k: |& x; x
learning experience available to anyone with a few hundred bucks and the ability to open an
, q$ v N' p: a. u' Wadvertising account.
& {( b4 N" w5 ~! r. S6 G" lYour competitors are willing to work at this around the clock. This isn't a push button, instant business( W7 V5 O. g3 q; ?
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet3 ?& c ?6 W+ F8 Q$ r, \
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,! v% s) J8 g' K. c4 I0 D% T# Y0 ^
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.% h1 g, S& ^0 S& c
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
$ C- n# v* n" F2 L: Mstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get# U1 P$ }. a5 t$ x" b& r3 Q
started building.1 X' v! f- `/ _3 l
Things you need to get started:
0 L4 H+ X9 ~6 p' _/ m! k7 j1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
' ^" C4 b2 v0 k3 a2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)# F2 m5 E6 U6 h
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic). z& R* ^! v/ g# Y2 ~
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
% @! \/ L/ [/ Q7 @This guide describes from start to finish, how to get started in affiliate marketing by running traffic8 ^6 S2 ]% A/ a& c% P0 ^
with PPV.
) O; z9 X1 g+ KBasic Getting Started Definitions d0 v/ I" Y" |' ]7 `
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
( {, _# S9 u: [affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
* C# L4 A: Y3 n* |* _- j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
9 v+ l* T G/ o) Ytypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).8 X+ n( g4 x$ D" j5 k: j0 M0 |
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
) ]+ R! m/ F+ e6 H2 P2 Jreceives a commission on that product. An example would be the Amazon.com Associates program,
. A& V8 W2 Q7 `% O2 A _# ?Comission Junction or Clickbank.3 e& |, z: r- D9 b Q. `1 m
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
0 b2 w8 N& ], N4 E, r( v& f0 r1 j- Kan action like filling out a form, submitting their email address, signing up for a service or sometimes
7 k! B8 e' p- L, H. q+ gbuying a product. An example would be Ads4Dough or Neverblue.- i8 S3 v5 b0 g5 u" A( @' @8 c
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's8 h) D* b8 Y/ y$ h9 k8 B8 N! z) i4 U
account, getting the affiliate approved for offers, bumping payouts and just about everything else: n9 ~4 G! e. M+ e
related to an affiliate's account at the network. Having a good relationship with your affiliate manager, f/ y- T. t% g' U0 t4 U- a# B4 `
right from the start can really help you.1 U( G! S \5 U8 V! B+ k1 [
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
5 p" b: j4 j7 @" a8 ~2 w5 bin pop-up form through downloadable software on the visitor's computer. The advertiser pays per$ F1 y1 G! s% @; T- {& E
view, starting anywhere from .01 or .015.
; c) G: \/ u/ P R3 eIn order to use this type of internet traffic, the affiliate can sign up with a number of different
. p) A) _. Y3 H3 `companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,2 j5 `* j h/ ^& s
MediaTraffic, and AdOn Network.
( z4 b( j+ ]2 O; Y& [. j5 GDon't popups get blocked by pop blocker software?5 g( K, p& t0 K
No. Popups are served in a new browser window as if the visitor had opened the new window
# b3 q& _7 E; k6 o; @' l5 t& uthemselves.
9 u1 n, ^/ P, Y5 m' b1 A) Z3 ]How many popups get served to the visitor?
; }1 w4 D8 y1 ^- d' qThe number of popups served varies depending on the PPV network. Some pop more frequently$ z1 M2 a3 y1 I+ x$ j- t) W. X* v6 C
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
: v) i1 w0 s2 xserving this kind of advertising, so they have to toe the line between keeping their software
5 Z7 F6 v0 Q' `+ V& I* X/ Mdownloaded and still making a profit.+ c9 g7 x F0 Y: ?
Isn't this type of software bad? Why would anyone keep it on their computer?
, _5 o7 X- _8 f' P5 QNo, this type of software doesn't harm the user's computer.
: K7 ~0 a9 `& d# v: |4 CCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
# p" L [4 T, t; i+ h& `toolbars or videos to place the software on their computer. The visitor keeps the software in place so+ \/ C9 N# e1 u: E1 q' W, e8 V3 P" K
that they can continue to have access to the incentive.4 L& A# o- T( Z/ e0 R ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3) e8 }% L, T9 r' R x
How to Get Accepted into a CPA Network
G: P6 p# V; ^$ nIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
% k5 m/ K3 j+ ?8 Cto start looking for networks is Offervault which lists offers and lets you compare payouts across
1 f. v8 y' ?+ r/ s6 ndifferent networks.$ Y# ], o7 m0 K$ \$ ]( ?
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
5 _' S* r* x; ?( r0 h2 q% H! N1 i5 Mapplication and be as specific as possible about your promotion methods. Usually some time after
6 \! i! o5 a+ _8 {6 P: C: areceiving your application, the company will call to interview you. The phone interview is a critical
) o; Q4 v" } [+ s# ^part of the application process, and most networks will deny your application outright if they can't get5 O' i W. z4 C1 r$ n1 {9 |% n1 K8 p7 N
you on the phone.+ ~8 K1 e# x6 J. }0 B* B- q
Often, the person who does your phone interview will actually become your affiliate manager after8 g0 ^0 r, F7 _" r; E/ h
you get accepted, so it's a good time to put your best food forward.
1 }0 k F7 `) _! NYou might not relish at the idea of someone grilling you about your internet marketing methods over% [) L( \$ c8 T! D1 t3 ^6 E
the phone, but trust me, this part is critical. Have answers in mind for the questions:, }" g) p, V- s7 Z6 c' h, B; w: \
What methods do you use to market offers?+ A0 T9 a5 x# H. _" D1 ]
Do you already have a website you will be using?4 b- c8 A6 @. O2 v
How much is your advertising budget?" ^8 i5 ?+ j* B4 B2 G! g$ c
What other networks are you a member of?
s6 C( J1 H& ^# bWho are your affiliate managers at these networks?
' c% X6 q c7 c" r* c9 Q- BDo you use social media (Facebook, twitter, etc.) to market offers?5 X: |2 F4 U( j! W2 Y2 K* @
How much traffic can you drive? n3 s: o6 b2 O' P' [
Do you have a personal recommendation from anyone who is already a member?. ^5 S. p5 b1 t
Once you provide satisfactory answers to these questions, the network will approve or deny your
: k5 H: c$ j* Sapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
& {9 D. _, T, s2 ]" W% `persistent. Also, getting a personal recommendation from someone who is already an active affiliate N- B/ E0 y) [7 N* @
for the network can be helpful.0 y; |# a) S$ n# ?, M! b7 T
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
; X0 T, l- s8 p+ h- G4 ASummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network! h: {1 q) l) i- A+ H0 h) h
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
$ K0 I$ Y- {! `; ]& {people can open a lot of doors as far as networks are concerned.
$ Z3 E/ E8 b4 `: z7 vAfter You Join a CPA Network
|, Z) J1 g7 J, V# l1 ?$ ZOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager, s/ V3 W! h Z4 _, G. q
and make an attempt to get to know them a little bit.
. M) w+ R' z8 E- L% b: ?. Z& \Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
& B# b9 ?2 f1 h g# `8 wweight in gold. Start feeling them out from the start and try to get to know them. Once you get# H* w8 h) _! E c, z1 C B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 46 L. O% v; g9 m6 G
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
' B- `9 d$ x9 ?: a1 gbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
9 Q% g2 L) l* k4 ]; i: @email.) O7 n& |& @% ?- `7 C
For more helpful info about dealing with affiliate managers, check out:0 w( m5 K" E0 c6 T( }1 f* U1 U( q% Q
http://ppvplaybook.com/blog/musi ... -affiliate-manager/3 E5 B2 l! U. p! E5 N- J: S
http://www.mrgreen.am/affiliate- ... iate-managers-want/
1 S# _4 N/ ]3 f9 t" z- R D! S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 52 ?4 r) i3 {7 f. d% ~1 p8 K) U
Set Up Web Hosting
5 P% I4 l2 j3 a- F# hGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
2 k1 ?9 v0 b! \3 r! s+ L! Pabout internet hosting. In general, you get what you pay for with hosting. When you use a shared; P v: `: {& t
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
$ }: u) U6 T1 @! `6 m: Z) U* h/ Pwhoever else is on the same server as you.
! |4 c' C1 N$ D. B9 CSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast& B: ]* m6 m7 ]1 N; u
enough that the visitor can't close the window before your pop up is even shown. You have about 3
- V* q4 `9 C/ `+ hseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
3 C. [$ z0 H' }6 E; _; D a; UTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
4 N& y! ]1 Y+ thouse full of roommates (hosting customers).2 h# \# a' l, J" G
In shared hosting, this is like having roommates where everyone has no specific designated area inside# Y; ?# F2 H0 E( e1 Y1 x7 ~+ {2 Q
the fridge where they are supposed to put their food. Everyone just jams their food in however it will5 p5 j- e# ?( e+ Y4 p! ?" \/ p
fit." Q" y6 p A& v8 d1 \3 O- Z+ A
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
5 }# A# ]/ `; F6 A, b# C! pthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
4 @6 ^3 P' l5 w" o- Gtheir food. Everyone else's food in the house has less space to take advantage of.
( {% O' T- D" k1 Y g0 uIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
8 c* R4 t6 |' f& Z' F4 \any type of hosting this is a bad thing, and especially while running PPV traffic.
- C6 ^- v! u4 a/ e7 j# OIn the case of a virtual private server (VPS), everyone in the house has their own designated space' b( V i7 w- M p9 o
inside the fridge to put their food, and other roommates can't come into that space. The server is
: ] g: ?- ]* Ypartitioned, so that each customer can only use a specific amount of resources at any given time.
$ V: j' l* x4 c; T: h P/ X G5 iA dedicated server would be like having the whole fridge to yourself. All of the server's resources
- S9 R J3 I1 d' O4 W, lbelong to you and no one else can use up those resources. This makes it possible to serve much more4 H! w. v, J9 ]7 T/ [3 B3 t) p
traffic, faster.
- W" K6 o+ n; f- w0 |( M; Z, F1 \At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.: \6 u y- a4 r& n5 `
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is5 [8 ]/ E& y# I. M
here:
: A# K( d2 ]5 q3 z& thttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
J1 p; o1 Y/ l- J! DVPS&highlight=hosting
7 i% [+ f1 u; F! g( yDedicated-Hosting-vs Shared-Hosting1 L, h. ^: T1 K" \* a7 Q
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-! @! t$ W7 m2 Y( w
Hosting...Your-thoughts
' w5 Z+ a5 t3 z, ^# Q; Q" z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
J, k: ~( X, T: h& `9 MHosting Providers for PPV
$ Y. R* N- }, c" KBeyond Hosting7 o. [4 o) q. w0 L0 g
http://beyondhosting.net/8 O5 X5 l( L W- `% B8 ^- K6 V8 [
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment7 o6 K4 R8 f) N2 T
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
Z, T- C" Y. ~7 H5 r1 N' n" ], x6 [3 Rdirect linking with PPV. Also, these guys provide great support.
6 x- j' B: a* g1 ? {8 `Prosper202 Optimized Hosting: I( K3 I2 M* b7 T
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
) e+ i; D( ?! d" F. GCPVLab Optimized Hosting
5 ?# N5 {( e" Y+ N5 s3 y& m) chttp://beyondhosting.net/CPVLab-Hosting/- ]( u% S0 a) V2 I
Domain Names for PPV
$ {& c) }$ [% P& C8 }Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
4 [& Z% H. ^) a; U; @! p- dwhere you're going to host your tracking software and your landing pages if you decide to make them.
7 y g6 D/ ], ]8 K( s' h: j2 L, ]. [Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
1 `6 W# b, k: _bland one is fine to start with, to host both your landing pages and tracking software. The .com,$ `3 z9 U; Z* s6 a
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
7 q8 A# ^" r7 L1 G, j8 y# }9 s& xterm or build a whole website.
& _* n' X1 ]% z7 e3 nAfter you buy hosting, a domain and get those all attached to each other, the next step is to install' d( D/ F8 F, \* P0 f1 \4 ?
tracking software on your domain. This is really important, because it is necessary to track your6 A! o+ ^% f9 @, e
conversions down to keyword level so that you can optimize your campaigns. Without proper( B# w' G7 @, |
tracking, it is impossible to know what is working and what isn't.$ } a5 P8 ~0 `' L4 z8 o' d
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software) Z) i9 z( j* s% l
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
# n6 Q: c6 Y( V5 l, p5 h8 UProsper202
/ @7 h) [% }$ q6 Y+ R* l& ghttp://prosper.tracking202.com/apps/; X" l: `5 m3 f; q1 o: w* H
CPV Lab, I. R2 C9 Q# @+ ^$ D! @+ t
http://cpvlab.com/0 W6 ]8 q; {) V
CPVLab Help Videos- F% \$ B- y/ Z
http://ppvlab.com/oweiw/oiurw/vdm.htm
" [" T- K+ t! z7 v1 pAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
! I6 d5 I+ x) q+ a2 C* Kindustry standard.: ~+ S/ I* C# z, f! c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
8 g; D8 `+ z# M; UCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from# ]+ y, M5 I, c' f& ]# P7 H
good support if you have problems with your installation.' M# p# y! L& m T2 f4 d1 ]1 L& _4 w
Tracking 202& s& k" L" g- n2 B" c" Q
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
, t: i) H% A/ s) q( v) Ocampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user6 {% Y4 W( h- G: O9 N
area.# C* X- F1 X6 a0 p; J) W4 F# P
If you choose this option, keep in mind that your tracking software, one of the most important parts of
3 M+ M; X( s! R& j- y0 gyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2022 K7 e2 e' x/ `* M$ l
interface, and their hosting.
7 {) Z! k- K$ ^0 \5 X3 q( |Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
2 Y9 x0 h. ~' U6 N) i* mand targets which you are bidding on. Leaving this up to chance in order to save money could
/ @ E( z9 E+ Kpotentially leave you open to huge risk if someone else caught on to what offer and keywords you" c( Z) P6 B! o+ [
were using.
: F* y, h! b3 J5 k' k. mChoose An Offer
8 m" F+ n3 K( n S+ [Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
4 M' a8 O. Y4 @% }0 cLesson on Offer Selection8 g& O: n2 {0 K( A
http://www.ppvplaybook.com/forum ... on-Selecting-Offers- u) C- I, Y+ ^5 P2 p
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.9 n( U+ q. F$ U# x: X* j
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
4 ]6 O" h v: q/ |& E& C3 e/ ^% tLeadImpact as the traffic source.0 w/ L9 t7 h9 J# l4 ]1 R& M
Now the best way to learn how to put all of this together is to just get started. For some variation in
" S- S o" B7 m; pthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked* U) k# u0 d8 U1 w" t7 L% {
campaign.
3 P% X7 {9 Y o% s' TWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
4 B4 C% a5 e5 W2 p$ y! Tpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says$ w, l' | P5 u4 T# d
that all traffic is accepted.
8 W2 h E2 C) Y* c$ I9 qFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
1 b* h" Q' v" a% ]This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can( A7 x8 {; V) m! ?9 i0 q6 y0 Z
get creatives like banners or images specifically for the offer./ i2 k) q* O1 b! a, ~% @1 \3 K% t4 c9 n, u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
9 k5 K b% t! Y& B; _Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
1 K6 v8 E9 A$ ltrack my keywords. Without doing this, it isn't possible to see what's converting.
9 F Q$ P2 O) |$ ~' b1 D, ]In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
9 `8 K" E6 S6 ~ _$ `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9+ T2 W6 [2 s/ ]2 _" i, F
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
: f) D; z( L) M! ?& o& xbottom of the page:
5 ^$ K) U2 @ d4 f m7 fNext, I have to cut and paste this pixel into my offer at Ads4Dough.7 b1 H x/ K4 R$ n$ k# S" s
Click on the offer → pixels → Add a new pixel and this comes up:
3 M% ~( t. e2 G7 u5 s: g2 m" o/ a* NMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
3 c1 }4 Z. I2 e# g0 ?from your software into the box that says 'Enter URL of image to load'.+ w7 T& L% t5 [7 Q
Once you do this, it should look like this:
+ h0 ]' `. r* t) e) x# q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
0 Q k/ k, K5 C) D {% D: |) NClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
. p! |9 J1 D0 C* | sNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either) h- C; `1 ?, ~! l# B- S
Prosper or CPVLab.' T# z1 q1 d% e5 r9 f
7 l3 L. {) v4 h$ }4 N2 q8 W% p
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
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