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PPV GUIDE [PPV新手入门][28页]8 d$ @' d8 u5 g: `! K% f
详细的请下载电子书！4 [3 E2 _6 B+ J3 i, m& s: w- N. ?
) ]! j- R) l$ o/ Y& _( K* z8 u
* ^0 M5 Y! c2 @) f
Newbie Guide
5 b+ p( B6 G. I* x8 n8 zPPVPlaybook.com+ x& R& W N# x. N9 Z, X. h0 m
Tracy Shaffer. {6 r& C. y U: q) i8 j9 H' J
David Ford6 ~; S9 O6 L r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
" P& Y# R6 w* a7 v- M) r4 P2 P2 kGetting Your Mind Right to Start Affiliate Marketing5 z. v1 |& q! o& y0 i
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
: }9 P: \. |2 }* w! n3 b# Rever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
2 ^7 t. H0 a1 v# dyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing b5 K, J( n, S
with any success, these claims are laughable and far from the truth.
3 Z7 V9 i5 c4 F; iAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
3 e+ Q+ s! Y) { Lflow management. The main benefits are the low barrier to entry compared to other businesses, and
! i( x n6 s( C- y. v# Sthe ability for a marketer to be a one person shop and make an incredible amount of money with low
+ n3 ^; [& ]- \1 m0 C. } Yoverhead.0 |6 p$ }9 p& G0 }4 B
The winners in this business are the ones with persistence when nothing works, who know there's
- x4 z0 _7 S/ R1 g$ O0 }: bplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
8 K/ u5 ~9 r- ?5 }. B8 O5 L/ o# mThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
$ e7 k( n6 j& \2 a- H4 q9 Mstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
3 a- r8 c3 e5 V$ F& @- |8 i. PMost of these things happen suddenly and without warning, and they all contribute to the amazing
0 u! _+ H4 F0 c" t/ E3 olearning experience available to anyone with a few hundred bucks and the ability to open an* ?5 i5 K/ N& l O$ L0 k
advertising account.
" B, V+ `) Z# ~Your competitors are willing to work at this around the clock. This isn't a push button, instant business
0 C$ p H T' }/ J: i9 kwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
! y( O4 s, |5 T, pmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
6 r5 x' B1 B, x8 mtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
p4 M$ |, {9 M& R4 mWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
) p* J+ I2 v5 P5 X' K" tstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get. z. v) L+ E, V5 A
started building.
6 S7 w7 `0 r+ mThings you need to get started:- A) V% Q7 H' P2 A/ q4 ^, @* d' I9 @- z
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
+ U5 S/ Q4 u. r" c1 F# S+ H2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)0 W1 P4 A3 \' z) z3 j
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
3 K# i7 z9 g8 G* f4 @$ \1 H8 v4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)! O% @* o- _) W; q6 J
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
2 E- h3 c$ a" K; R) T/ X jwith PPV.3 f1 u* w, c, w* I: n' n$ c6 p h
Basic Getting Started Definitions
, W' R/ E6 B( g, k) \& xAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
' O) e: a; n9 l# K8 X9 L2 r! e! {affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main. A* ^" O* |# j7 L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
, w* M" f1 K; o, b0 U* Q" ptypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
% ]- W. g: v, L, N5 D( @% vCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate0 Q' d9 ?; x" l4 C# r
receives a commission on that product. An example would be the Amazon.com Associates program,
8 R: e3 r+ ^4 s% kComission Junction or Clickbank.; y; f. f0 `9 |$ t" f( d, I9 F& D
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
- _; _/ G7 i' I( [an action like filling out a form, submitting their email address, signing up for a service or sometimes( W7 M/ t) r( }2 K
buying a product. An example would be Ads4Dough or Neverblue.
) W8 N! R) k2 j( a9 G; XAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
; g2 S! N0 ]6 K3 x$ \# zaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
8 N6 F' Y P, \( y4 v, lrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager" l. t+ c! A& I" l
right from the start can really help you.
5 v1 z8 \/ r5 z, H; ?- wPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
1 M1 l0 w3 e3 i( p; Oin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
4 ~7 J O- |! Y9 ?% U% b2 l8 L4 f3 C6 q5 Zview, starting anywhere from .01 or .015.. h' q; W* t+ d5 ?
In order to use this type of internet traffic, the affiliate can sign up with a number of different
) E" { H+ S; u0 t) g. zcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,9 O( L$ e1 U" y
MediaTraffic, and AdOn Network.
' x2 |# X2 z) Q5 N8 J0 T- bDon't popups get blocked by pop blocker software?
: M$ y* u: H8 P M: H# cNo. Popups are served in a new browser window as if the visitor had opened the new window
4 _5 q! [& V* \' I8 L* n3 _themselves.6 G% s7 ?; g' a+ E y$ D
How many popups get served to the visitor?
0 y( b" x: [2 T3 E+ UThe number of popups served varies depending on the PPV network. Some pop more frequently1 |( E( D, z4 \- ^; x' k+ A
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
* O, ~: u3 L9 i3 ]8 Y1 D1 H6 M w5 s; Vserving this kind of advertising, so they have to toe the line between keeping their software8 [6 L6 l3 b# i: p# k
downloaded and still making a profit.
5 i9 L' C; s2 h0 v- \Isn't this type of software bad? Why would anyone keep it on their computer?; k& ?! |' b6 O9 h4 j. z
No, this type of software doesn't harm the user's computer.
. o2 v0 [- u7 {6 s8 SCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
* S+ W2 e; ]; B( ytoolbars or videos to place the software on their computer. The visitor keeps the software in place so {+ p$ `$ |/ l" q
that they can continue to have access to the incentive.
, V$ E) V8 s. N6 q7 ~+ b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
* e0 [6 e$ ^3 ]7 oHow to Get Accepted into a CPA Network
7 F: H6 i: b" ?In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
: K' w' a' v" S; B( G; f' O a# |/ Tto start looking for networks is Offervault which lists offers and lets you compare payouts across
7 J5 Y: l% d7 qdifferent networks.
" X: p2 K" z/ D- P, L8 @& ?$ @# ]) sOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)8 F2 [# I$ K8 M: p! g* [1 V
application and be as specific as possible about your promotion methods. Usually some time after8 Y& X9 T) a/ T& L0 _ I0 N
receiving your application, the company will call to interview you. The phone interview is a critical
7 Q6 H7 ~/ f6 M! upart of the application process, and most networks will deny your application outright if they can't get
. r, o8 r w3 C0 ^6 W+ }you on the phone.
; j7 _& v: k+ |Often, the person who does your phone interview will actually become your affiliate manager after
5 {1 f4 L! ~- U2 ?: J; M# U8 [you get accepted, so it's a good time to put your best food forward.
$ ?7 y* u- |. V# wYou might not relish at the idea of someone grilling you about your internet marketing methods over
1 y, @1 b' Y5 S* ^- K1 a1 V$ G5 A& cthe phone, but trust me, this part is critical. Have answers in mind for the questions:# v0 }' a. q2 _. h4 e; i. W( `# i* t
What methods do you use to market offers?
4 G! K! C9 I2 vDo you already have a website you will be using?7 h' l, @5 ^( i- }, w, Y; O$ S
How much is your advertising budget?
3 X2 |/ t4 p- p. B5 S1 jWhat other networks are you a member of?0 k+ V+ v5 t! G+ T; F' v
Who are your affiliate managers at these networks?: J; D8 r7 G5 G9 o/ U- z
Do you use social media (Facebook, twitter, etc.) to market offers?1 X/ T8 T6 a% ]* b- \% v
How much traffic can you drive?3 E* J3 k" B8 e: D
Do you have a personal recommendation from anyone who is already a member?
$ e: u; E: U+ W% K9 xOnce you provide satisfactory answers to these questions, the network will approve or deny your
9 e. N. F# x& Q- n1 F4 _application. If you get denied, just keep applying or call someone on the phone and try again. Be
; W2 S" i7 F6 P# S* A7 S9 I7 Dpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
# g Z, N% D# F7 a& c5 E) nfor the network can be helpful.
! Q7 m6 Z( V% x" g; ^5 e- ~, C+ VTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
5 s8 h9 J, i- [Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
) N, H8 `/ E5 d3 f8 }owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know# X0 p* D8 f& W) {
people can open a lot of doors as far as networks are concerned.
* g: [- \; P9 J) v6 TAfter You Join a CPA Network& D0 n/ P: t: E3 t8 f+ @" o
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
2 m( s. F$ B0 k: [$ u# |9 _and make an attempt to get to know them a little bit.
& c0 r; s& J* o% F( j( PFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their: ?# b% }; T) J$ j' O9 T; r1 \; }% u
weight in gold. Start feeling them out from the start and try to get to know them. Once you get9 E0 A9 U- Z; [( z. @9 n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 43 P- \7 K/ R) o; ^
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
* y7 ^# ?7 a, R5 I2 U1 W4 ?, tbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus# W# Y4 r5 u+ ~# q6 ?+ E
email.
- W) {, g- p* O( B6 x* j; T9 gFor more helpful info about dealing with affiliate managers, check out:
J4 \ y/ a: U! @$ ~3 G; @http://ppvplaybook.com/blog/musi ... -affiliate-manager/
$ R* U z6 s. Yhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
8 E) D# s& b- X' g/ Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5, c! M! j7 G Q, f# H
Set Up Web Hosting1 Z' \) x3 M: r' Q4 l
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said! L' o; ^0 b( D/ C3 a8 x, B$ s
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
4 C4 v: f1 g! f6 @) ?+ Z( ~6 vhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
4 l; [% \+ o, \0 q" Wwhoever else is on the same server as you.
6 x+ w" u1 R- t' a PSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
4 U. I. Q& S9 `enough that the visitor can't close the window before your pop up is even shown. You have about 3# t B$ j) P- I7 \, m
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.* R7 u" ^5 Z7 N# D2 b" B& H
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
8 _4 \# f( g: o+ w- Xhouse full of roommates (hosting customers)./ R5 U( T9 ^$ I9 T2 g; ]' x; G' i
In shared hosting, this is like having roommates where everyone has no specific designated area inside* P4 `5 O/ ^/ t1 _' [. N
the fridge where they are supposed to put their food. Everyone just jams their food in however it will. m* A/ A$ Q+ w# ?1 h
fit.8 x3 o$ V% j5 ?; L, O/ {8 D; F
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
% ~; Z% g7 Y! h" rthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
S# k" E7 M; G4 g! Btheir food. Everyone else's food in the house has less space to take advantage of.
2 @3 v) g: R5 }+ ?6 NIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
5 u6 B4 m) y3 `& {6 x! _any type of hosting this is a bad thing, and especially while running PPV traffic.4 v7 D% x5 a* P% V% ^8 o$ f+ T
In the case of a virtual private server (VPS), everyone in the house has their own designated space' I; v* w* Q6 @7 g* O) _; d& h; F
inside the fridge to put their food, and other roommates can't come into that space. The server is: y' _8 P. r- u: B3 o
partitioned, so that each customer can only use a specific amount of resources at any given time.- O2 s0 i& s1 Z6 q n$ f3 Z+ a) R
A dedicated server would be like having the whole fridge to yourself. All of the server's resources; q3 C J7 m0 U, o/ z
belong to you and no one else can use up those resources. This makes it possible to serve much more
4 P" z, [5 \! ]0 @' v' P W0 p, Ytraffic, faster.& a, O8 g: g: _: G% x4 b
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
6 E. z% m8 g3 u' Q& k" oAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
# }3 l* f# ]: I. O% Hhere:1 ^' I2 w5 N+ [+ p2 Y, D1 S+ E
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
3 t1 @5 `. M+ T) j. h* fVPS&highlight=hosting
; \9 x. V1 _) W6 W) r, hDedicated-Hosting-vs Shared-Hosting" Q# j3 y) w' m/ ?) ?/ {3 @. y+ J
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
4 @( y6 \1 z; g( T* q n1 s- uHosting...Your-thoughts
( l( g8 W7 k t$ [2 T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6! z* D6 Z) F: P0 B# U- H B2 e& V
Hosting Providers for PPV
, S" Z. l* ?# N A/ H) A- H" @Beyond Hosting) h0 E$ H9 {' H5 v
http://beyondhosting.net/
5 m3 v+ x+ g! Y& U0 ^8 ]* G! IWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
( ~: _! |) W& @1 |. ?receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
) E, k+ {( h0 w' n7 a' xdirect linking with PPV. Also, these guys provide great support.
: J) M* T$ s+ h$ O$ Z: w2 uProsper202 Optimized Hosting. v B, i2 N r0 N; {' `
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/- [4 t6 }, J# `- n) v
CPVLab Optimized Hosting
& e/ f* C6 J: @http://beyondhosting.net/CPVLab-Hosting/# t/ s! S1 `& h7 b2 h+ s3 ]
Domain Names for PPV
& Q. w3 ^6 c u5 ?( [# _2 gOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is* N, ~7 G4 S# K+ r/ u) R" G
where you're going to host your tracking software and your landing pages if you decide to make them.
. `! ]9 C# P: s6 _: [- POftentimes people wonder if they should have a specific domain name or a generic one. One generic,8 Z* r/ j/ n/ h: ^) [: Z
bland one is fine to start with, to host both your landing pages and tracking software. The .com,: p+ ]) L4 n4 O
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a. [# V% p- X7 \5 n9 t# G
term or build a whole website.' l8 h, M1 ?% Q4 A
After you buy hosting, a domain and get those all attached to each other, the next step is to install7 ~- o( i9 d2 \7 E2 A$ ~
tracking software on your domain. This is really important, because it is necessary to track your
0 b0 V. ~6 H: {; I! G. Oconversions down to keyword level so that you can optimize your campaigns. Without proper
: M; u% A& _' htracking, it is impossible to know what is working and what isn't.
) d% X7 u( m" ^) A) l8 \To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software6 e' X4 D, u3 @! q6 R* A# ]
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
7 A; s) A4 ~7 ?# l4 |5 ], lProsper202
# e- ~/ V% l) {" c& D! _/ @$ Jhttp://prosper.tracking202.com/apps/3 X6 \1 B; s$ {. |3 N" P3 v
CPV Lab
# ^, ]2 a: ]/ C& Y2 ^http://cpvlab.com/
$ F; E& J1 c6 Q# I! tCPVLab Help Videos" C O( {) J; N0 w. t
http://ppvlab.com/oweiw/oiurw/vdm.htm& E* y1 n( z: Q/ {/ p' p3 ~' o
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
+ W9 D4 i4 j( z& s- { p8 hindustry standard.& T% y1 {2 x; ]$ d/ P9 Y4 D: U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
3 W% }8 O( C- u! O7 ECPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from" P% h. `2 T5 Z) a5 C% `
good support if you have problems with your installation.
' t- T/ ^3 d k( K" }Tracking 202
! n/ t) z u* ~+ X2 @' Z8 e0 nTracking 202 is the hosted version of Prosper202. You can create a free account and then build your+ g" i8 f' r+ H' T7 q# ]
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user- u1 @# J$ K T% b% R
area.+ c2 g$ w2 m3 `
If you choose this option, keep in mind that your tracking software, one of the most important parts of
7 U' n5 L# V4 s7 yyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2026 S! X \# D. \ @2 Q6 V
interface, and their hosting." o" Y2 R1 J9 C" N4 ?
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
w0 E8 `- I1 }& A' @ sand targets which you are bidding on. Leaving this up to chance in order to save money could: w8 ^; y& _$ @& Z; d. e& z, ~( Q
potentially leave you open to huge risk if someone else caught on to what offer and keywords you) _: A6 o5 r1 S4 ]7 P$ O+ H5 D
were using.
5 A6 f( I1 f; H8 s5 fChoose An Offer$ w! O5 x- \. X- x$ W" @. U
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.+ N- n" \$ `& o: d( Y: o D
Lesson on Offer Selection
4 N1 Y% M' j- o( I1 {/ yhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
: j3 ]/ V# }7 ?6 I) k. `& S5 T: o! NIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
/ M$ V) h" C9 oTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using1 @) [2 t2 k# y- H4 {9 p
LeadImpact as the traffic source.7 P$ m( S- h/ n5 q* q6 {+ g
Now the best way to learn how to put all of this together is to just get started. For some variation in- j0 s; f! X; t% f$ z
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
- x: B0 l8 W, p7 |. V: \* |# vcampaign./ d4 W3 i3 U5 f" x) K( Q, @$ l
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first# @4 c/ z9 Z7 |& I2 i. x, q
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says) C0 A9 |( H& C. w( y( F
that all traffic is accepted.
" z" I4 r. t3 w: D* F" K. J* v# \First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.$ R- \# z- P7 K+ P% C, F2 Q: P) {
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
- D0 F F* H5 Q, R2 m J4 N7 N3 Sget creatives like banners or images specifically for the offer.
9 S/ ~5 }: D7 I( C, K9 n* Z' E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
3 j' V; e2 D- g: p, |& f6 \7 E# \/ `Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can3 v2 H$ }; w6 M; `3 @. r4 \
track my keywords. Without doing this, it isn't possible to see what's converting.
3 D/ M$ [3 J% }' w1 c& rIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
a2 G7 K3 ~$ G1 R- a9 R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
0 t5 B+ q. M* d( d6 H7 K. WIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the7 Q* q, T4 W6 l( \" ?+ z" X
bottom of the page:
' {9 w* R4 D- j+ D `3 F; DNext, I have to cut and paste this pixel into my offer at Ads4Dough.
# t3 k" ^4 w u9 RClick on the offer → pixels → Add a new pixel and this comes up:& p; G% c0 w! f3 m! ~' @
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
; ^3 [0 m( x- ~1 S7 e% U1 hfrom your software into the box that says 'Enter URL of image to load'.
6 a6 u* r5 [) L' V, C! vOnce you do this, it should look like this:2 E- n7 Q: a5 F9 i5 ^# d7 k( z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 102 i' k/ @! K6 C. A- W
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:6 X4 Y) E' O1 F4 v8 X1 _
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either% v1 _ L! W: H+ j5 i+ C. d% a/ z1 R
Prosper or CPVLab.
) i! {! m+ U; X `, S) h
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发表于 2012-12-27 18:47:17
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