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PPV GUIDE [PPV新手入门][28页]
: j# w; A2 l7 x* S2 G" v详细的请下载电子书！+ Z5 e& h6 N9 C- O& J
8 H8 x! B Z, O: P" \
$ m0 W% J4 o" l; M0 X
Newbie Guide" f' G3 g4 c0 {+ F1 r; `
PPVPlaybook.com
( f+ O6 G( J2 P; P: L' ~Tracy Shaffer
* r% f* \4 ?; G" i+ QDavid Ford
8 b7 [ S' h; U3 M3 {$ H, W- o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 19 v1 C5 B- I9 U
Getting Your Mind Right to Start Affiliate Marketing
) C M% r+ p5 f7 s QThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
0 a3 O' a2 z0 G8 V+ g x1 vever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where2 A, \5 f' i5 v/ B8 t5 H# h0 k
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing/ Y& ~$ n$ [( O5 d e
with any success, these claims are laughable and far from the truth.
1 ]9 c$ P1 t1 L8 N X! Z; B! CAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
4 l( s v* b/ L* y) L% Tflow management. The main benefits are the low barrier to entry compared to other businesses, and; w0 B( p- j* q( N: B
the ability for a marketer to be a one person shop and make an incredible amount of money with low
; d: h, o2 M% p7 o' h) {% toverhead.
* Q3 r7 x1 I4 J C& |4 b% k4 oThe winners in this business are the ones with persistence when nothing works, who know there's1 X6 z3 Y6 t. K4 M+ m2 h
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
( f1 p+ W, X$ r1 bThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
$ q Y" s% I; ?- t8 s- lstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.( g+ i6 }' X- h5 B
Most of these things happen suddenly and without warning, and they all contribute to the amazing
5 b# @3 m! Q, b) O6 A3 Glearning experience available to anyone with a few hundred bucks and the ability to open an! b! l% J- ?/ X9 S$ f7 j
advertising account., I5 P/ t+ a0 y( t3 M3 v! _( ?
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
5 J& K! b, `7 g7 w6 ?: l: kwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
6 @: M3 M( y. l. w# ]- }0 \8 Pmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,* D, \; l b, z' q" L6 b% H
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
4 e. {! X* u7 S5 D8 ?9 JWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you2 G* B6 A3 {1 k( F9 t
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
7 m+ b, e& z) z& T7 J+ w& @started building.
|; L. n, U7 v6 N7 P8 ]Things you need to get started:
9 \, `( Y$ j: \: c% {1 k1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
3 k, i1 @2 K3 Z, N2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)( e, `- ^& e( d; R/ f$ Q
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic); v# `1 M$ Y( t; I; A& d: R0 K
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
( H. T, A; W3 F0 bThis guide describes from start to finish, how to get started in affiliate marketing by running traffic$ w) ?' ?! g R& d e
with PPV.
8 v& e4 A( I* | t. O( B1 j! Y) [Basic Getting Started Definitions
: @5 T& ?7 o, R/ K- K3 K, DAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
. d' a! g; Q3 s+ }# Maffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
* `) H, F# V2 I6 a- }; H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 21 |/ a2 Q! d, i
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
- `0 s% H3 B3 L! yCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate6 H; e. x4 G8 L K) F, j5 e* |
receives a commission on that product. An example would be the Amazon.com Associates program,8 V$ G# C7 L5 Q& C: E# `! a
Comission Junction or Clickbank.
$ N! Y) a; A+ o3 n2 { x' E3 I4 tCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
( C: V6 `# y) M+ gan action like filling out a form, submitting their email address, signing up for a service or sometimes% k& f" \8 |/ u2 V8 s) A/ Q
buying a product. An example would be Ads4Dough or Neverblue.- v7 K, W& a" Y2 W
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's. g2 e$ Z; @, c7 E1 c
account, getting the affiliate approved for offers, bumping payouts and just about everything else
9 D& R# A9 M2 f; T$ _# drelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
8 x$ r; D) q- f. f, S+ cright from the start can really help you.
5 o& N' ~* D$ D5 s( w" [) F1 ^PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
& i6 p" X4 `6 A( Y* Ain pop-up form through downloadable software on the visitor's computer. The advertiser pays per
2 u# r0 p! P9 X# Kview, starting anywhere from .01 or .015.
\( \% |& F' i4 c8 v9 h$ hIn order to use this type of internet traffic, the affiliate can sign up with a number of different& ?" ?1 H) T1 F3 ~
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,0 s/ ~$ X& j, J- I8 z
MediaTraffic, and AdOn Network.4 M2 ?, ?3 y8 W- q8 F6 Z! H! |
Don't popups get blocked by pop blocker software?
% d1 B# f- x4 l1 w! G$ f% VNo. Popups are served in a new browser window as if the visitor had opened the new window
$ M. |* { k' u4 hthemselves. ]# B+ Q* J, g4 u
How many popups get served to the visitor?0 F1 C! y5 l1 V$ z+ t' H; {' y }
The number of popups served varies depending on the PPV network. Some pop more frequently
% l8 b4 }7 t4 l0 O& b/ B+ `9 [2 t(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by% u' k0 N4 v' c! c
serving this kind of advertising, so they have to toe the line between keeping their software
$ ?2 c, ?9 D4 m9 p! Cdownloaded and still making a profit.
9 ] z$ r3 t6 \, Y! O# b7 [: ~Isn't this type of software bad? Why would anyone keep it on their computer?# l* B! D/ C* o# P
No, this type of software doesn't harm the user's computer.
6 n2 @/ P# i0 j0 ]* ICompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
# d: L* L5 w* V' ^toolbars or videos to place the software on their computer. The visitor keeps the software in place so
, a3 {7 m' i2 b: K# B( t% L8 Qthat they can continue to have access to the incentive.
2 p3 o, {: M4 n( a& g& _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
4 f2 O4 h& ^( f; J; q$ t/ p% R6 {% ZHow to Get Accepted into a CPA Network- I' B0 Q Y( J v6 ^. ]
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
, F" e* z" Z1 s$ eto start looking for networks is Offervault which lists offers and lets you compare payouts across
) }: C0 s: t0 A* G8 Ndifferent networks.
& m$ X/ p5 h' z, `! q9 `3 zOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
! H$ R, k% V6 ` P! [# T0 Tapplication and be as specific as possible about your promotion methods. Usually some time after1 S3 [+ J7 x3 ~$ H3 V
receiving your application, the company will call to interview you. The phone interview is a critical% X0 _& m; {: c5 G! X: ]5 ^4 \# D
part of the application process, and most networks will deny your application outright if they can't get8 I; P" k/ [9 ~. z1 F5 d1 T9 J
you on the phone.
4 W- p' m* U' X( H+ D4 ^1 NOften, the person who does your phone interview will actually become your affiliate manager after
U: ^5 i$ P$ ^' S4 T- W1 A/ Myou get accepted, so it's a good time to put your best food forward." r& o. c/ ~8 d
You might not relish at the idea of someone grilling you about your internet marketing methods over
2 ?2 d a) \* k# m; e1 nthe phone, but trust me, this part is critical. Have answers in mind for the questions:! s: x4 p8 N1 t) L+ l
What methods do you use to market offers?
2 A2 D0 T1 u2 s) UDo you already have a website you will be using?# |; t* E2 n; a6 Q' K. m8 }9 g
How much is your advertising budget?
' p0 E4 F' \8 PWhat other networks are you a member of?1 G4 r3 ]( \! d+ {
Who are your affiliate managers at these networks?% h% z, g4 _2 p- D# O' y C
Do you use social media (Facebook, twitter, etc.) to market offers?, @9 A1 S7 ]3 N, M8 ?0 \0 K
How much traffic can you drive?
6 d4 s! ~, m2 v0 FDo you have a personal recommendation from anyone who is already a member?
6 ]3 c% L5 q" T' cOnce you provide satisfactory answers to these questions, the network will approve or deny your/ `; J* X& p3 X; A0 X) H
application. If you get denied, just keep applying or call someone on the phone and try again. Be
6 ^& d- x+ G4 D7 G f4 dpersistent. Also, getting a personal recommendation from someone who is already an active affiliate! K6 P, u7 {& k! ?, c3 M
for the network can be helpful.
7 L. Z) A- a: B3 P0 A2 BTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
9 T0 p2 H; b3 t5 L, _, [0 m2 n' @* G, CSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network1 R% o- e% O, _' M0 w! X
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
, G( {9 m o7 q2 X' K* Apeople can open a lot of doors as far as networks are concerned.. x, S& g) v" a1 i& A1 T Q- \
After You Join a CPA Network
; j8 U! v% b6 i7 O1 X2 ?, J5 cOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager8 R. q- f9 {: C d
and make an attempt to get to know them a little bit.
- W+ S Y4 W7 o6 }2 bFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their: ?! x3 O5 k1 n+ R7 l4 {
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
! K# W: ^* X7 H7 z$ X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
/ W/ _ O1 l/ V0 b {larger, they can really help you with your marketing efforts, scaling campaigns and getting payout9 E' @' t) Q( s! b% l& p3 }
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
- W/ I. _! u7 V7 B: b/ bemail.. g' c* o3 G1 X: t9 t3 o' `
For more helpful info about dealing with affiliate managers, check out:
2 q* G3 j% y2 M" z' e7 V: _4 M: ~http://ppvplaybook.com/blog/musi ... -affiliate-manager/
$ Z' K% f0 Y" H6 i9 yhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
3 g0 `. T9 Y& H2 }* ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
7 I! J# T" G J% }/ pSet Up Web Hosting
% U, c2 F' Z. N5 D- i0 E( |1 cGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
4 j2 Y: k5 l$ k% o' Kabout internet hosting. In general, you get what you pay for with hosting. When you use a shared/ }+ K5 S( h5 {4 Z2 t% z8 P
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with2 l9 r: ^' _* L$ C' y: u" I9 x# `! O0 i
whoever else is on the same server as you.
. d5 L! Z3 J0 q+ C1 JSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast, ~6 A% r5 z0 ]4 ]8 ?/ M
enough that the visitor can't close the window before your pop up is even shown. You have about 3
% n& A/ r- l8 B% |2 ^seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
) ~+ w# m1 E0 A9 Y$ E+ W1 MTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
# m- E/ L3 F' `# f1 ^; [* k( Xhouse full of roommates (hosting customers)." p# t. b* K7 m7 f4 D$ r5 g( B/ ]" T
In shared hosting, this is like having roommates where everyone has no specific designated area inside
" {- o$ g2 s B$ _% u: p( e0 othe fridge where they are supposed to put their food. Everyone just jams their food in however it will
V1 [5 _, Y' {1 r/ X% ifit.5 n1 a+ ~8 @4 }; t1 b. g
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
& J. }+ \' x; B- ~9 K3 Ythe rest of the roommates, by virtue of simply needing more space and resources to accommodate6 e4 B8 J& T: ?. `6 S, n
their food. Everyone else's food in the house has less space to take advantage of.5 N% i" r: X& @1 h
If you have less server resources to take advantage of, your ability to serve popups will slow down. For+ W+ Q) D# x5 c' `4 R0 q* z* l
any type of hosting this is a bad thing, and especially while running PPV traffic.
+ q8 ]* f9 L: c. ^In the case of a virtual private server (VPS), everyone in the house has their own designated space
# G+ a7 a2 {" y4 H/ Zinside the fridge to put their food, and other roommates can't come into that space. The server is
# n; W j5 b4 m+ k ^+ ypartitioned, so that each customer can only use a specific amount of resources at any given time.7 E9 U- U: D) V
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
8 z i( G3 P8 J3 @- g" a+ Pbelong to you and no one else can use up those resources. This makes it possible to serve much more
) }5 z# H1 l8 w6 e0 w7 U/ utraffic, faster.1 l" I& r7 |, z6 F6 v
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
, S+ q' m1 f" HAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
5 X4 w! c0 a0 {" [3 A ~( b% b8 uhere:
. p- `2 l x! e6 P9 _http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
; r- H- m, l: ^1 T4 Y" ZVPS&highlight=hosting
2 |7 l1 [# ?$ WDedicated-Hosting-vs Shared-Hosting
1 m: V3 Q$ \. mhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-4 A* C# N! s- p1 ~" j
Hosting...Your-thoughts
% v# d, f- x/ I, v1 {- y4 G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6+ v) o0 m/ _6 ?" C
Hosting Providers for PPV
) j) h: m( ` g4 e8 aBeyond Hosting
* q5 K& w7 o) b f/ Bhttp://beyondhosting.net/
5 V8 Y2 |) K/ w4 w% ~3 RWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment6 X* B! i7 r1 A$ v; R
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when E$ _% l; _( X- l/ y
direct linking with PPV. Also, these guys provide great support.
/ k$ {# Y( ^7 S, TProsper202 Optimized Hosting
|# W- a& K: o# Y2 v4 I( Lhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/. U% u% P8 H6 T
CPVLab Optimized Hosting+ i) t4 n+ v" k
http://beyondhosting.net/CPVLab-Hosting/" o. Z1 `# `+ G) n' y" p. J; A
Domain Names for PPV0 B" R5 A) e J% C2 r, C2 B
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
0 H( X5 e& Y; I" bwhere you're going to host your tracking software and your landing pages if you decide to make them.
' k: j' W& b/ i4 AOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
8 k* `" I U8 P3 s/ w3 R; j1 [bland one is fine to start with, to host both your landing pages and tracking software. The .com,4 |6 q* L8 x* p8 B" v! x4 Q4 x) v4 c
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a; K! W% E- `# s$ _9 _0 R
term or build a whole website.* ], @; G+ o" N2 H
After you buy hosting, a domain and get those all attached to each other, the next step is to install
2 K" {( Y3 g) e( q( Ptracking software on your domain. This is really important, because it is necessary to track your9 Y+ M0 @$ g: i( m: X X8 h
conversions down to keyword level so that you can optimize your campaigns. Without proper
$ g6 k( |4 V) m- U6 v6 f& Xtracking, it is impossible to know what is working and what isn't.
: m' m0 k' M7 p% n6 mTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software& T. m/ X- h- N4 s0 |+ R/ D7 M- X# d
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
. w+ q$ `; I5 k+ @* N1 lProsper202
* D7 V. O4 _ A1 h) A8 a$ Rhttp://prosper.tracking202.com/apps/
: h: c3 v4 e: J2 ?% J, V XCPV Lab3 W- V7 m- Y! {/ Z
http://cpvlab.com/
( ?, H7 j: p) H' d, q$ d6 `* UCPVLab Help Videos5 H' s6 d+ ?4 H6 t9 E" F
http://ppvlab.com/oweiw/oiurw/vdm.htm
% \/ r9 b" {/ L8 QAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
2 }* O! ~8 a4 ^9 Lindustry standard.0 c- f9 R2 Y5 ?7 H8 l. P% ?2 Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7/ v; c" P0 F9 v& K Y2 b( z- E
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
% C& x1 z! ~0 g" p! [good support if you have problems with your installation.$ s8 b: ]; b# n9 U
Tracking 202
* ]% C! X+ [% u! w+ I) k1 w+ Y8 B* XTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
5 d! I6 w0 [ N6 Hcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
9 H& H& O, u/ S% S+ g7 b* T1 `area.% t( p( V0 q- h: s# d4 i2 T
If you choose this option, keep in mind that your tracking software, one of the most important parts of0 P" d2 Z' I! y6 e* i
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
3 u' }# N& t3 g' M% V' ^# hinterface, and their hosting.5 ~1 }+ i, i- m `/ e+ ~5 ~8 Y
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
& a) {4 k8 l( {+ [* Y; T% Gand targets which you are bidding on. Leaving this up to chance in order to save money could3 f1 S/ f$ v- C c5 a. Y. m
potentially leave you open to huge risk if someone else caught on to what offer and keywords you/ @+ c& [! @& z, F& k
were using.
, _% n( x. O+ }Choose An Offer+ M3 p5 N0 E) D& R& Z4 y
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
& Y. o8 G( q! x3 VLesson on Offer Selection% p1 y6 f9 x) ~' ?- O
http://www.ppvplaybook.com/forum ... on-Selecting-Offers+ l" X2 t: w+ B. @+ B
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
& m: Z) T9 [5 jTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using3 ~* c- c, L/ i/ ?6 J9 ^+ ~7 l% L% i
LeadImpact as the traffic source.
+ [2 x% Z7 g5 c; s6 X1 r" k' M1 N; UNow the best way to learn how to put all of this together is to just get started. For some variation in. `/ Q. Q/ z9 a2 Q) o
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
u# f v! S; R! z& rcampaign.
% `) |( d. \, j2 p( l1 ?When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
3 m9 ~1 i x# h9 F8 m9 x, fpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
' O/ e- {$ l. A+ T8 }4 Kthat all traffic is accepted.
/ S/ t3 V3 i4 r2 i8 a, u5 cFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
/ D9 [5 j1 A$ J" TThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can, Q; F m% Y1 {' D
get creatives like banners or images specifically for the offer.
v$ g* m8 W0 v+ L! M. W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8- D) t/ t; W- H6 v; H' Z7 v6 a
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can1 i* ^. W8 x. u1 `7 [5 u
track my keywords. Without doing this, it isn't possible to see what's converting.. V% f: y. O1 t& ?' ?- ?
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
4 T2 Y& n5 J: C' y2 b" J4 r0 r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9# @. H3 j r" K5 H) U* v
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the' f6 K0 E h2 F* n
bottom of the page:
8 P, p) F0 X9 e% Z5 l( iNext, I have to cut and paste this pixel into my offer at Ads4Dough.- N! W9 W$ \5 e1 N. H( G) Z
Click on the offer → pixels → Add a new pixel and this comes up:
& |) P! G6 e: a7 `( R5 PMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL0 ~- R& ?5 R J# v0 L5 z( o: F4 b
from your software into the box that says 'Enter URL of image to load'.
) ~' t3 F1 {3 zOnce you do this, it should look like this:
5 I5 H; A6 f4 K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10+ [7 U! p: ?& L( U! o) P2 u
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
6 t" s, ]' Z( q" p6 Q3 a7 LNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either, _* \2 H0 i( M- E- T" u9 [( V6 i
Prosper or CPVLab.
1 A( ]& v/ s! _4 |: U
q$ s& g+ U/ K. O |
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发表于 2012-12-27 18:47:17
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