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PPV GUIDE [PPV新手入门][28页]
. F8 ?; {. f) J. i3 F详细的请下载电子书！
# A' I k3 |0 w& w( e
' v( [0 r# O3 U' l% r5 ?1 u( Q" ^' x, \: y3 N8 {* p' t5 B& N
Newbie Guide
0 ^' d6 u: i% ePPVPlaybook.com, S x) w/ S7 i M8 R* `# ]
Tracy Shaffer) D6 q- d8 k/ S+ u) Y- \% S4 j
David Ford
7 p2 {7 i: w0 T/ I+ `" M2 a h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 12 G& K9 Y( o7 P
Getting Your Mind Right to Start Affiliate Marketing
|# l. H8 H, S3 qThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
& u3 s2 j9 I. V; o5 j' l5 Never-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
" ~! f( E% m, O) [1 w4 e% gyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing# m# `& R, T9 l' y2 z8 M
with any success, these claims are laughable and far from the truth.
4 M" p' U+ n! a$ h% ^9 Z, hAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
- R$ B: y% j, }) m" M+ d: _4 R6 U3 fflow management. The main benefits are the low barrier to entry compared to other businesses, and( f, C) b4 _* d% q9 ?2 h7 V# U
the ability for a marketer to be a one person shop and make an incredible amount of money with low9 F a& R* P# ~& J
overhead.1 j5 a" s( P6 m6 T$ @6 |/ g
The winners in this business are the ones with persistence when nothing works, who know there's
0 q( b) i- e- A+ P9 splenty of money to be made and just keep at it, who can fail over and over and still build campaigns.) r Y' \% w% M5 M8 j" }, p
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
& y4 l7 K" ?, b- J! U: astop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.3 o& M* K( d: {( C" I
Most of these things happen suddenly and without warning, and they all contribute to the amazing
9 @# f/ T# ^7 C' n' o2 ^/ Zlearning experience available to anyone with a few hundred bucks and the ability to open an
1 ~- U* r) |, z4 Jadvertising account.5 @- c2 s* `; b |# d5 ^
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
) B9 U/ t* H: c/ @' Y- wwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet8 J, V( |9 i% C! O
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,* ~1 m$ b3 d% Y
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
0 F5 D. W7 G6 _0 XWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
+ Q4 J% D/ v1 kstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get9 `/ i1 }7 o5 W9 U& W
started building.
" o% f% t: |" pThings you need to get started:
6 _( C& S3 ?. S" }1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
# R5 W* F+ ]! E' ^2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
' y% j" q' N4 D3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
! A- ]/ ]' A8 F/ m6 k6 u! }4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
9 ~* B% _+ [6 z) N; d& x, ZThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
' F# t9 _; x' Y7 O; _- ywith PPV.
: Y% G; Z5 Q' j( s5 NBasic Getting Started Definitions
( Q( z2 U6 b- tAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
. L% f* o- ~. _) Laffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
% w7 v9 N" D9 |' _- f9 E7 e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 21 i& z) c9 y6 C( @; N5 c
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
/ c+ f! S0 U# G, {* s! sCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate2 K6 F2 P( ]& r+ O) A
receives a commission on that product. An example would be the Amazon.com Associates program,$ W a6 l" _: y' v$ R
Comission Junction or Clickbank.
! a% m3 k0 H3 pCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes. h. T% s0 d' l6 {! M5 A7 P
an action like filling out a form, submitting their email address, signing up for a service or sometimes
2 ?( f2 M5 J* x$ p/ kbuying a product. An example would be Ads4Dough or Neverblue.
2 i0 p0 i& D& G7 A" l$ ^Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
( M R$ v2 X' r1 Kaccount, getting the affiliate approved for offers, bumping payouts and just about everything else; N( C) |! o3 m7 ], X
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
0 y, n: p7 I" }' Kright from the start can really help you.$ |# Y" u) g. m1 _- l5 a
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served, x/ }( z! g, Q. e: a& k
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
8 D( I! p+ j) k! fview, starting anywhere from .01 or .015.
- V7 D4 R' ]% R* Z; k# V% y |, bIn order to use this type of internet traffic, the affiliate can sign up with a number of different
' g1 | A" |' O) b2 ] \companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,% @6 _$ i+ I- `9 \" q
MediaTraffic, and AdOn Network.
+ j# _2 _* o6 t! KDon't popups get blocked by pop blocker software?. f7 `* u+ {) O; G, B; K
No. Popups are served in a new browser window as if the visitor had opened the new window
0 f- ~1 n9 t9 f2 D1 ~& N9 Ythemselves.
Q* E1 Q) Q6 `1 C0 o# tHow many popups get served to the visitor? z& Q; U$ E9 ^' t0 x/ {0 k, k
The number of popups served varies depending on the PPV network. Some pop more frequently+ t5 D0 a6 t* X2 v R$ l; y
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
1 z1 m {9 x/ M) d6 M" q* l/ Zserving this kind of advertising, so they have to toe the line between keeping their software
1 q9 l( q. |2 y0 A) cdownloaded and still making a profit.
& s' n. u- ]. U4 @Isn't this type of software bad? Why would anyone keep it on their computer?6 q" }% [# i8 ]4 @5 T" `
No, this type of software doesn't harm the user's computer.
. t# q6 R; s& t; qCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
! q3 o* y) O* d! `toolbars or videos to place the software on their computer. The visitor keeps the software in place so
: G6 n3 I, H+ s8 Jthat they can continue to have access to the incentive." @6 d* S; O$ l$ M; Y! n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
4 `8 {+ p3 W4 d$ ZHow to Get Accepted into a CPA Network M& q" o- }$ N0 _1 c5 ]/ f, R
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
$ X0 L% n% T6 K: [& G; k/ s( vto start looking for networks is Offervault which lists offers and lets you compare payouts across5 L* A5 c/ n- Y8 D$ a
different networks.
1 R2 O2 Q5 I* [" ?+ XOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
1 @& E/ |8 m+ d! C" q0 y1 Zapplication and be as specific as possible about your promotion methods. Usually some time after
$ O- S( ~$ A' o' ?9 xreceiving your application, the company will call to interview you. The phone interview is a critical! `, ]: s. b! P1 x+ A: I$ @
part of the application process, and most networks will deny your application outright if they can't get0 K$ n) n+ b8 `+ q; q
you on the phone.2 _# \4 I$ T' q9 W
Often, the person who does your phone interview will actually become your affiliate manager after
: I' \# B. v! R: x% C) iyou get accepted, so it's a good time to put your best food forward.
9 l& r3 z2 o; Y8 e% x& _0 a9 s, iYou might not relish at the idea of someone grilling you about your internet marketing methods over
! R! X3 v1 _) ethe phone, but trust me, this part is critical. Have answers in mind for the questions:
* x3 l, U* Q" xWhat methods do you use to market offers?
" k' S9 W5 b; Q( u lDo you already have a website you will be using?
8 T. e9 Y8 ]' A; D7 tHow much is your advertising budget?
( O( h7 w, X' f6 N) L$ nWhat other networks are you a member of?
S% _* B- H1 s _6 PWho are your affiliate managers at these networks?4 ]/ W0 {" r; Y" m9 k- O
Do you use social media (Facebook, twitter, etc.) to market offers? k, k3 L0 A! G- {9 x) Y
How much traffic can you drive?; c F% `2 n" i2 |- d
Do you have a personal recommendation from anyone who is already a member?
! j+ J/ x/ j6 t4 w2 mOnce you provide satisfactory answers to these questions, the network will approve or deny your L' C; v1 h9 E6 J7 l, m
application. If you get denied, just keep applying or call someone on the phone and try again. Be% u* d# G2 H5 [4 `! e
persistent. Also, getting a personal recommendation from someone who is already an active affiliate! a& W3 Q( A8 c: D$ @! x4 g5 W
for the network can be helpful.
0 l7 x3 P9 \6 U% ^" e- M p, ]To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate" X- }/ H |0 d
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network- s8 v0 x7 E' e) b" `- Q
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know [3 m, X5 t2 P: V K% Z
people can open a lot of doors as far as networks are concerned.
! j- Q$ V5 U. T# O' @0 R, d8 [After You Join a CPA Network
3 ]/ w9 U6 @) g, y7 x7 iOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
% z% S8 D& x) |and make an attempt to get to know them a little bit.
. q. k% m8 n3 N4 H3 CFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their9 w, F! @' k3 }( O( w7 b U
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
% Z* `6 M! `1 ]! P8 l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 49 R% T: W9 t+ S: P0 a/ x" t
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
- y. b# p9 F( p7 Z$ d! Ebumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus0 K1 f; Q8 r- |2 B
email.9 R: W" t: S2 ~, w
For more helpful info about dealing with affiliate managers, check out:& @! O" C( T2 r2 _
http://ppvplaybook.com/blog/musi ... -affiliate-manager/2 I/ }/ @2 _5 u8 b
http://www.mrgreen.am/affiliate- ... iate-managers-want// p, L R: l) F" W. W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
6 ~, m x+ f5 G2 u6 M6 USet Up Web Hosting* `& b4 E$ o0 C5 a+ B- B6 F
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said/ P: B: x9 X( ]' w% F5 R d
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
. S2 X, Q7 \* o1 M/ V. ?4 jhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
( u$ p6 A V6 fwhoever else is on the same server as you.2 _5 @2 q- e7 J' O$ j. A( R9 ]
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
! H- W G) C: y9 P c4 [enough that the visitor can't close the window before your pop up is even shown. You have about 3
( f7 i) ` O1 j; N' D% u, gseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
$ Q+ d/ Q7 n# A* TTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
2 }& X& L3 {& X! ?, ehouse full of roommates (hosting customers).
2 I% c3 T! r5 B, l2 Z# Q. nIn shared hosting, this is like having roommates where everyone has no specific designated area inside
( l8 [9 M9 [$ N% i+ a9 \3 M; [the fridge where they are supposed to put their food. Everyone just jams their food in however it will2 F! o2 T* |6 q7 a* E; N
fit.2 r U1 V) I. m, @( E1 H0 {- l
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than/ p& q: h8 p' J) m! e( B
the rest of the roommates, by virtue of simply needing more space and resources to accommodate6 b" a. _3 J0 ]% a* F1 o$ _+ g
their food. Everyone else's food in the house has less space to take advantage of.
: z4 [ u! {& L) l" `If you have less server resources to take advantage of, your ability to serve popups will slow down. For" r& r u2 q$ M2 |+ s, s& g5 X
any type of hosting this is a bad thing, and especially while running PPV traffic.
4 Z4 R0 |2 r. `, _2 m% k. k# KIn the case of a virtual private server (VPS), everyone in the house has their own designated space+ z' J4 N m' X8 `0 f
inside the fridge to put their food, and other roommates can't come into that space. The server is
2 t( n5 j1 a5 ]$ c5 j9 X' ^partitioned, so that each customer can only use a specific amount of resources at any given time.) B& q1 `/ O! U f: J
A dedicated server would be like having the whole fridge to yourself. All of the server's resources% ?- \+ G5 ~3 [( z6 W$ O
belong to you and no one else can use up those resources. This makes it possible to serve much more
9 T- @6 W [( K! t, F, ], gtraffic, faster.& Y! n9 S& ~5 v3 J/ d" E' A+ }- x
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server., p$ [4 r0 R5 h+ o' r4 U1 U
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is- y6 D: H/ u* I" d) c( h* I6 }
here:1 q, M3 D3 `. z& X
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-9 ~2 J4 Q; c+ X- N5 G! k V
VPS&highlight=hosting
) X" O& z4 g+ z$ PDedicated-Hosting-vs Shared-Hosting
1 Y# o# w) d! p5 J1 {http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
2 {! i. y% k# X: g9 a" D* [* t7 X3 gHosting...Your-thoughts
5 a5 {+ h3 l. e; l- v y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6+ J2 n' z/ ^/ b+ O }% S# p
Hosting Providers for PPV9 W8 @9 w/ U* f7 W! G' J
Beyond Hosting
+ S4 N& Z g7 }7 L# N/ }3 `, shttp://beyondhosting.net/
% \) U5 N# p6 N% t; `With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment: v6 ^4 q4 n3 Q, Q( ]: l
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
- b3 c; n* C! d# L) B) ydirect linking with PPV. Also, these guys provide great support.6 f* ^0 N2 B$ u* n2 n
Prosper202 Optimized Hosting' M; h) k% i% {/ h+ D# H
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/: z6 }8 z+ b( r% J% K+ k; e: h! Q3 C. ^
CPVLab Optimized Hosting
1 g. M+ j5 N y0 Khttp://beyondhosting.net/CPVLab-Hosting/
5 o& f+ o! M1 ^% f9 PDomain Names for PPV! C% j: R' M5 a) B t! U$ p
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is1 O3 q/ V! ]( k; _( A/ X* }) N
where you're going to host your tracking software and your landing pages if you decide to make them.
# _: y* m h) [' i; w& uOftentimes people wonder if they should have a specific domain name or a generic one. One generic,1 | n# ]- f3 U& w+ z
bland one is fine to start with, to host both your landing pages and tracking software. The .com,: L4 o$ A+ V! U9 w0 E! Z
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a' O. X: s/ y) N" O% ]
term or build a whole website.
% ~& C: j) d$ V; SAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
0 C( \* \0 L6 p% W! ]% etracking software on your domain. This is really important, because it is necessary to track your
4 N( A: f4 v) ]conversions down to keyword level so that you can optimize your campaigns. Without proper
/ l5 |1 H9 P0 ktracking, it is impossible to know what is working and what isn't.
, |2 A C9 i% aTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
0 ~0 z: C8 w# P2 h2 y0 a% Qis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
/ {; f+ \% d3 J( ?' R9 [* O; H0 U* {Prosper202, M l$ @' U" ]! [% y: p3 [& J
http://prosper.tracking202.com/apps/
5 h( F$ _) N! d8 o. QCPV Lab5 E+ D2 g: U9 m, E
http://cpvlab.com/3 H6 `# L0 V3 C/ Y- C6 k
CPVLab Help Videos
: z0 V! l* ~/ a& Q j/ Khttp://ppvlab.com/oweiw/oiurw/vdm.htm
9 N. k5 g" r, ^; n# R; r0 d- k) d5 {8 JAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an5 [4 b, I( D; {
industry standard.& x/ ^8 h; @0 c) s( ?: B" b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
. |: P: K: j% g5 J% p- RCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
& }6 S1 n: y8 g, wgood support if you have problems with your installation.
3 K( `6 Y+ E: G" B+ v+ `6 t3 tTracking 2028 ~9 o" v7 R2 B- x
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your/ K; v$ S' }# _! g
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
3 P7 R8 Z8 Y/ T; P5 T/ j9 Larea.3 H; _: U% c* ^: }4 D6 P& ^& D
If you choose this option, keep in mind that your tracking software, one of the most important parts of
! _( d6 s) N) O9 ?& o) Syour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
6 {# ], _, M# f4 {* u$ minterface, and their hosting.9 z6 q5 V: Q: M# s! w' u" q( A% l
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords1 J) z2 @' e6 m3 ~! U
and targets which you are bidding on. Leaving this up to chance in order to save money could
) m$ ~) Z) E' P4 i- jpotentially leave you open to huge risk if someone else caught on to what offer and keywords you2 [: J- F% x j
were using.
9 I$ R: P) R, d; V0 c1 L% ]% O0 UChoose An Offer! e- W, V8 J, L4 L& O( h! j/ r4 z
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
. c# K5 a' i! q: GLesson on Offer Selection" l. F, @1 S8 @' v o9 k
http://www.ppvplaybook.com/forum ... on-Selecting-Offers; y8 l- p( c& C+ f6 E
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
" [' i; A: ^! @0 j8 pTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
~' [& Z! y6 k8 {9 d1 f/ ~9 fLeadImpact as the traffic source.4 ], S- l/ s, @
Now the best way to learn how to put all of this together is to just get started. For some variation in9 r' W; W" d% x' ?2 b4 l0 b# [0 z
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
( V( V: g( J8 y0 N/ R/ e! ycampaign.
; G4 d4 P) q6 d0 T) k# ]" k9 TWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first/ a3 s, X. K+ P
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says! B: ~4 H: N3 q. |! w6 m5 p6 d0 K- F
that all traffic is accepted.
1 s3 }3 c1 F0 Y* Q8 KFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
# \" z& S6 A ]4 l. L$ vThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can% L7 H# h( ~# q1 d# q
get creatives like banners or images specifically for the offer.- X3 ?: B0 ^0 b; W8 G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
" H9 K! V! r3 }3 r/ p5 NBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
5 o& X0 ?: ]# a4 z2 ^track my keywords. Without doing this, it isn't possible to see what's converting.
\" |1 K- ~$ Q9 u: O# z8 Z) jIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:; s# z5 g! v# y# J2 n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 97 ^1 `5 W4 f. { H
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
X0 c1 @" o5 Z" mbottom of the page: c5 e) t5 u* s
Next, I have to cut and paste this pixel into my offer at Ads4Dough.: X% t, g& x$ Z# h: o, `3 i7 I
Click on the offer → pixels → Add a new pixel and this comes up:
7 T( z) U4 B) n+ tMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
}* G# r, j* N, q7 y" jfrom your software into the box that says 'Enter URL of image to load'.1 |4 \: `! c3 I
Once you do this, it should look like this:* m4 {% t k7 h+ S+ Z0 m8 W. x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 108 z# g+ q5 L9 z' ~) Q
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:5 s0 \$ m% J. Q5 Q' f6 Q3 W3 J
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
+ D; x7 W7 {3 x: H* h2 _: YProsper or CPVLab.& Q8 ]+ l$ @/ q }% R/ F! v" E
- P6 N4 H' I3 f& `# s
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发表于 2012-12-27 18:47:17
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