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PPV GUIDE [PPV新手入门][28页]2 D3 g" |2 r- g3 A2 j3 q$ E4 `1 O
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6 @+ k2 B7 w- L9 g8 M# f9 H% J" l& b
. M9 h6 ]. B1 Q9 P, Q* \, Z" f zNewbie Guide
5 t0 x( ?6 P' @$ t) b& H0 kPPVPlaybook.com; U, ?* y/ I- ~
Tracy Shaffer
2 S/ Q' z5 d8 O- c* cDavid Ford9 U/ }+ e# i9 f- i! R2 e: {/ F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
8 E$ C+ S2 f4 B1 M; @7 ]Getting Your Mind Right to Start Affiliate Marketing
3 b, ?6 F! q! |, U* XThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an+ S/ H& b+ h6 X9 b8 k' L6 b3 k8 ?
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
% n+ l$ [0 v# d* K- o+ W, q: N7 N7 gyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
3 _) _1 G- f0 e wwith any success, these claims are laughable and far from the truth.1 ?: h4 B8 e1 R- U+ i2 y
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
A! t t1 H8 ]' ]& Dflow management. The main benefits are the low barrier to entry compared to other businesses, and
3 s0 E6 \( \0 a5 H8 xthe ability for a marketer to be a one person shop and make an incredible amount of money with low
' }. r. I; m' t! ?! c, I4 |overhead.
0 @/ p9 W0 J9 }( v) F( hThe winners in this business are the ones with persistence when nothing works, who know there's
+ y. ? y, }+ U5 c( A4 c3 y3 B9 L4 Fplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
8 w8 W" |, z; i! s8 fThe cold hard reality is this: virtually everything in the space is changeable, what worked today can/ A' e, R3 ]! G+ v
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.7 { Y0 |1 _1 A2 O
Most of these things happen suddenly and without warning, and they all contribute to the amazing0 U7 k: e! N2 H w
learning experience available to anyone with a few hundred bucks and the ability to open an7 Q, J; x5 q% b0 B6 }7 n8 m
advertising account.% K; z: w( T) g0 Q. }0 ^* `& {
Your competitors are willing to work at this around the clock. This isn't a push button, instant business) h- I$ ~9 {( T: V: I7 u
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet( t1 Z) t: J5 o2 x8 J) L E- E
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,5 [- q' q2 V# G* r& v9 {8 v
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
& I; N S0 m( A2 HWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
$ j% l( a6 J/ d; t: Q. [started building PPV campaigns right away from start to finish. With that said, time to jump in and get! R. k8 i! F% y7 c! i& e
started building.
" t: g# @, I( _3 @Things you need to get started:
8 Q: a$ a$ Z2 J' d$ l; g4 K1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
* X, |/ r6 F# Q, L# u2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)- L& b- m9 b, A" K J$ ?: A0 [! i
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
# A- L6 T, y+ V7 |* [4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)" u4 z2 \! d# N9 {/ w, W
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
) L2 r6 F7 G1 o# @8 Swith PPV.
' m: J) q, _0 |+ ?8 W4 v& U, zBasic Getting Started Definitions2 o7 }( W1 w3 t8 i5 F% K1 F: S* q' y
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
+ j: i% V! B4 o$ w# q( Z2 a4 Q- yaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
, u( ^; i7 o4 a1 N9 ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2/ J( p$ @* n g2 ^; Q
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
& N& o9 a( M) C2 C8 m6 mCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate7 @5 n0 j" y Y$ ], D
receives a commission on that product. An example would be the Amazon.com Associates program,: g0 ]% ^6 V' b/ v4 g5 g
Comission Junction or Clickbank.
! j' v. [7 M6 n0 ]: E( E, E# _Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
! c$ ?/ T* B$ G9 Y1 Can action like filling out a form, submitting their email address, signing up for a service or sometimes7 ?% N* u- s' ?" o
buying a product. An example would be Ads4Dough or Neverblue.3 i* p' y% a0 z) H' I
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's0 K7 \) p7 C6 G2 k2 ?% w* ^$ n
account, getting the affiliate approved for offers, bumping payouts and just about everything else
1 \' f* C8 h; A' Grelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
) t# s6 l9 d. l, Cright from the start can really help you.
" @3 e* O" |' l+ ]7 M6 uPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served. \8 B( k( }8 |# I( l( H8 ?+ w" L
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per( ~. X! v) }& X2 C7 y3 z4 \
view, starting anywhere from .01 or .015.3 ~$ T. W) X) ~0 q
In order to use this type of internet traffic, the affiliate can sign up with a number of different
, i7 G! `- P2 a( h, x9 f7 Ycompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,, S( Y! w" M: E/ _% |4 e/ r7 t
MediaTraffic, and AdOn Network.
2 C" J& C- |3 `, Z% eDon't popups get blocked by pop blocker software?
6 Z; A J" P# ?* c+ t; lNo. Popups are served in a new browser window as if the visitor had opened the new window+ `' }" x1 | X, o9 `! Y
themselves.* ]+ u* h1 ?+ G- Y3 J
How many popups get served to the visitor?- Z1 S) ]' `0 r; |0 a- ~3 H
The number of popups served varies depending on the PPV network. Some pop more frequently
& y: l- g0 o' a(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by0 Q1 Y; j n# g
serving this kind of advertising, so they have to toe the line between keeping their software
M$ c. G# x! qdownloaded and still making a profit.& \9 N6 s ]! @
Isn't this type of software bad? Why would anyone keep it on their computer?
9 k S. N, E* m' _* WNo, this type of software doesn't harm the user's computer.
# J3 B3 p, P3 ]) i/ dCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
: i% t4 {( W4 P% l6 S2 B# c' ptoolbars or videos to place the software on their computer. The visitor keeps the software in place so
/ ]) @- |( }! d2 R9 ithat they can continue to have access to the incentive.
3 ^4 }/ `+ K- V) B$ J/ p! i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3% c! ^/ z! W' }8 E
How to Get Accepted into a CPA Network
: W3 `1 ?* e9 G- j: b p( EIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place. R8 ?$ V9 ?: o
to start looking for networks is Offervault which lists offers and lets you compare payouts across
3 Q0 s: u X S- n# v4 y# zdifferent networks.
4 w, _/ a: k& l) h2 u% ~. POnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
2 t- Y8 E2 h, G1 D" Zapplication and be as specific as possible about your promotion methods. Usually some time after
9 j7 u" k3 o, v5 a- Ereceiving your application, the company will call to interview you. The phone interview is a critical
. `! ~4 l4 S0 d" m. Hpart of the application process, and most networks will deny your application outright if they can't get( Y. j3 ^5 Z, R! `& d' T1 X
you on the phone.
7 e% w! D2 w5 wOften, the person who does your phone interview will actually become your affiliate manager after4 F/ z6 y; G/ Z J1 e( Q
you get accepted, so it's a good time to put your best food forward.- i( x. M3 E) A
You might not relish at the idea of someone grilling you about your internet marketing methods over% V1 P/ T- ^! S8 N# m0 A% X% ^
the phone, but trust me, this part is critical. Have answers in mind for the questions:( Z! K4 K- ?4 H
What methods do you use to market offers?
9 x- a* t6 |8 h W; u' IDo you already have a website you will be using? s* ]: e4 {; ?" ^5 T
How much is your advertising budget?' u$ Z# u, }+ z# X8 Q, g
What other networks are you a member of?+ M& N3 q# {0 F1 M' V& k
Who are your affiliate managers at these networks?5 ]) n, h- k9 K2 n h2 ]
Do you use social media (Facebook, twitter, etc.) to market offers?* @7 ?: k8 S/ ^( ~. K4 `
How much traffic can you drive?- Y' u, S* \" _ z6 Z% P
Do you have a personal recommendation from anyone who is already a member?$ \/ D6 x9 O* x6 C1 p+ B! |% f" D; N
Once you provide satisfactory answers to these questions, the network will approve or deny your
, D) J7 ]1 q3 I+ fapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
; V- R2 d9 T4 L( s& S% F/ Epersistent. Also, getting a personal recommendation from someone who is already an active affiliate
/ l/ k: C2 ~+ R8 j4 V/ ^- i) I4 lfor the network can be helpful.+ D7 v3 t4 L- \$ }# Q6 U
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
8 O# |+ V: b; E; G0 _0 NSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network, _3 Q! h0 \! K, I( N. _
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
- @4 ~6 _7 E& b- z- ]people can open a lot of doors as far as networks are concerned.
8 N7 E/ R( U+ wAfter You Join a CPA Network
7 Q1 }, |% g! \Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
* V6 |% X- w1 V8 O9 k6 x& P7 ~and make an attempt to get to know them a little bit.
! B2 e5 y4 G3 pFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their9 B" D* W) ^& t. ^7 u0 i; {
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
! M9 w7 d/ Z3 B( O2 V' a& ` {' x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4* h o, U8 U& f+ |
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
: _8 A( z" [7 V/ R/ W* W% Abumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
: [9 Z4 {$ ~! semail.2 e/ k( d/ p/ r3 k! X
For more helpful info about dealing with affiliate managers, check out:
6 J; C" c& t) R" Y% \9 Shttp://ppvplaybook.com/blog/musi ... -affiliate-manager/6 r8 c1 L" W3 S$ E& R4 G
http://www.mrgreen.am/affiliate- ... iate-managers-want/
^: Q* E6 R1 r5 |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 50 ^" j; [7 @6 I0 ]
Set Up Web Hosting
; g2 l; c5 X, F6 j$ iGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
/ q+ v$ b; N3 t2 C: O6 `about internet hosting. In general, you get what you pay for with hosting. When you use a shared
( H' |- ?/ o( k2 C6 }1 U% z nhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with$ {' z( v1 P# h* m
whoever else is on the same server as you.) A/ t3 D" V4 u+ R
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
3 R9 |) a5 d+ ^: f; G- d( y4 Uenough that the visitor can't close the window before your pop up is even shown. You have about 3, Z5 e( P: Q& ~$ n2 Z8 x& ]
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.' ?- y% L7 a9 S k
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
& d7 v# l6 O7 [" o5 ahouse full of roommates (hosting customers).
8 x, Z7 K! P0 o/ y2 y! tIn shared hosting, this is like having roommates where everyone has no specific designated area inside
2 U- y3 @3 @. H/ Tthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
, O9 N' ]# R3 Y- g6 t' ^fit. i$ E! o8 L$ W& F% E/ a( g' J
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
9 O' x- k! p i; S. ^* [the rest of the roommates, by virtue of simply needing more space and resources to accommodate! Y& f$ B1 O3 o+ B8 R3 ^2 _& `
their food. Everyone else's food in the house has less space to take advantage of.
$ H8 @- e# d6 N# d+ BIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
6 L9 b2 J( I, ]9 _- v& |8 t9 Aany type of hosting this is a bad thing, and especially while running PPV traffic.! U$ \: `% q s6 U1 g! G8 L
In the case of a virtual private server (VPS), everyone in the house has their own designated space4 L% M) }8 z, }& ]& w' f
inside the fridge to put their food, and other roommates can't come into that space. The server is! O; @5 `% n/ f5 V
partitioned, so that each customer can only use a specific amount of resources at any given time.
! o* V. g( s) f1 tA dedicated server would be like having the whole fridge to yourself. All of the server's resources" Q* ]1 d/ K% c
belong to you and no one else can use up those resources. This makes it possible to serve much more/ l6 X6 c2 _; l, v0 I2 C$ ]$ K
traffic, faster.5 x7 D* ~5 j k$ j9 w5 _2 i Z
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server." v5 ~2 W6 B. R7 j% [1 M
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
' k# u5 ?# R' I2 ehere:- ]- x! X0 u% ?6 a# e
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-9 R6 k2 n* U _9 a/ u7 ~6 z$ t
VPS&highlight=hosting
, P4 {' @3 O+ q+ b' s/ y Z2 b! g+ z7 TDedicated-Hosting-vs Shared-Hosting) B" T6 g0 p0 ^- P/ {6 _! R+ o
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
8 X. x. d( D0 N X2 ^0 |6 sHosting...Your-thoughts
8 D8 F. m3 a: r' g: c2 N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 61 ^2 s: E3 }7 q$ @! m
Hosting Providers for PPV
5 ? J# Z% { C6 R8 BBeyond Hosting
& { c U1 `5 o% }0 h shttp://beyondhosting.net/
$ ]3 s O+ U% Y F7 l( DWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
5 N* }9 t7 Y+ g) f1 rreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
) h! X" X* J' q1 F( ^- s, \/ Fdirect linking with PPV. Also, these guys provide great support.
5 a, N( n' b- P, b6 u& p+ mProsper202 Optimized Hosting
% Q& Z9 |( W5 Q3 Dhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/& K/ L, u- i! U# s
CPVLab Optimized Hosting0 I$ P4 q$ j6 r9 e
http://beyondhosting.net/CPVLab-Hosting/% J& f+ {) c9 \2 i) e8 F& { C6 a! ~
Domain Names for PPV2 j9 c1 e3 K! m. t" C# ^
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
8 F5 R9 H: H4 j+ @, G% i% s; Hwhere you're going to host your tracking software and your landing pages if you decide to make them.; b5 j% F6 O8 t. Y8 E5 p7 [
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,/ t# i( O7 e( J! l& k
bland one is fine to start with, to host both your landing pages and tracking software. The .com,5 V& i. {0 C% x" C q i
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a) m: Q L, `% K% N+ r
term or build a whole website.
6 }9 ?9 e+ k* @: ~/ h1 r% C3 M7 TAfter you buy hosting, a domain and get those all attached to each other, the next step is to install) {- R0 X& L" S7 Q6 U
tracking software on your domain. This is really important, because it is necessary to track your% l, ~$ F* q$ m
conversions down to keyword level so that you can optimize your campaigns. Without proper
6 `0 n) J4 O! {2 O! |9 t. ]- s mtracking, it is impossible to know what is working and what isn't.( N n# a) A9 @, q2 z4 J3 H) H
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software% t3 b p5 n+ }8 p" b/ K7 a
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
5 W7 c4 I, v* E' y% YProsper202# V$ ~- h' ?) e6 v: v( |
http://prosper.tracking202.com/apps/) h+ Z" i- @6 U
CPV Lab0 a+ n2 o7 K% _" J
http://cpvlab.com/
( Y w- O: D4 k5 T/ j4 OCPVLab Help Videos
+ u+ @. N) H5 g/ N @http://ppvlab.com/oweiw/oiurw/vdm.htm/ e4 n5 @" v) { x' N
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an) y; l! |, q; h( d
industry standard.
4 n, Y7 m9 c+ l w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7( f& h+ D- Q3 v: | Z- r3 {: L
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from' `0 G7 y: P6 M3 m
good support if you have problems with your installation.7 R& V/ t: v! F! F; y) U
Tracking 2029 M% p! ~; `% J! V+ d
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
$ g3 W! b0 @% u5 q; bcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user @- t8 u& h; P) G$ u) F: N
area.) v" E# H% D# A) {: n
If you choose this option, keep in mind that your tracking software, one of the most important parts of
: S, G" L+ b; I+ R m2 }4 ?! zyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
3 S2 L# v: [5 {+ X+ N7 O+ Finterface, and their hosting.) @& ], V' W7 o$ \! j) U
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
6 }$ l% \- H [- ~) X3 Sand targets which you are bidding on. Leaving this up to chance in order to save money could5 T/ X6 q" x: z }- ^7 X$ d
potentially leave you open to huge risk if someone else caught on to what offer and keywords you2 P1 C% K, Q' K. H5 l* k
were using.
; B4 I5 A; G/ t6 m. |" J1 y( pChoose An Offer) x( y. @, B: r% G3 v/ z
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
) N, X% _" T5 Z8 Q4 O- }Lesson on Offer Selection3 f. N) f% [: s) L+ G: z
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
9 i' G( C4 |2 T6 {/ D: \In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.% N- A3 K! x0 L2 L3 F4 n5 e
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
: {. s$ \0 C% [# B1 Y A+ ^. C }LeadImpact as the traffic source.9 y N5 ~' ^3 [8 h
Now the best way to learn how to put all of this together is to just get started. For some variation in8 Z. C# ^' l, G+ S
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
! y! |" J+ i }3 P/ \campaign.
E6 i6 C8 a# A5 I/ [$ VWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
0 @; T& e4 H6 ~8 B+ zpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
0 J: ^; @4 |+ H, Wthat all traffic is accepted.
/ K# ?- Q. F0 d U V/ fFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
7 ]3 G- n1 p% f$ K* H* {& \, BThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
1 U8 M0 [, P! aget creatives like banners or images specifically for the offer.
! M9 w- ^: b1 } f+ L. o! ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8' M7 ^" `! R! Q/ M* t; F) Y
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
1 n$ w" j. A; {$ Y/ T P! F1 H: }track my keywords. Without doing this, it isn't possible to see what's converting.
0 o8 v/ e' q1 RIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:& g0 G+ s; J) O: @/ R' s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
* e$ `, s! @0 ?- P7 r* u+ DIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
) x' M% F0 A# |/ b* tbottom of the page:
" g6 A6 V: X3 |Next, I have to cut and paste this pixel into my offer at Ads4Dough.
8 B: J4 H5 R9 Z+ F1 o$ fClick on the offer → pixels → Add a new pixel and this comes up:
5 X8 U9 K: d, h$ ]" oMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL: \* y" Z. a/ t" g' r4 H
from your software into the box that says 'Enter URL of image to load'.8 M8 n b! `& ~# j3 T+ x7 R1 B
Once you do this, it should look like this:
5 V8 v' E5 _* m( W! m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10/ G( T7 [6 o5 i2 t5 o
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:6 f0 t- T7 n2 Z* r3 J% h# c
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either) N- m& d5 B3 @
Prosper or CPVLab.4 h! w7 p# `) f+ p( U6 j0 p
$ o3 W c8 {' ]0 r j, _, X5 G5 L |
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