|
|
PPV GUIDE [PPV新手入门][28页]* {0 O9 O: @% W+ t* q) a$ B% U5 G K
详细的请下载电子书！
( g( n3 }. h4 x8 r7 h
* p3 S; V4 r3 Z+ F; [- E& [+ C8 Y0 W$ b t+ T
Newbie Guide
3 o* T- _8 R$ I( f3 u( |! XPPVPlaybook.com }- o/ u( f4 A
Tracy Shaffer
; r6 l; K9 j; ?. IDavid Ford
0 h+ _8 v" E! d1 i L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
6 O1 f7 T1 `8 T; |Getting Your Mind Right to Start Affiliate Marketing# u# W* w; p7 @) I9 w
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an- v+ a2 q+ W/ Y
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where! Y1 D2 I; O& F/ u: y
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing1 z* l3 g5 H! `' E% ^: p
with any success, these claims are laughable and far from the truth.% w% C# [3 Y* ?+ Z( G
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash# R1 Q( _/ k3 ?
flow management. The main benefits are the low barrier to entry compared to other businesses, and3 v5 _- V5 n3 b
the ability for a marketer to be a one person shop and make an incredible amount of money with low
' n q3 m" h3 i. E, yoverhead.
. n0 X' }5 U; sThe winners in this business are the ones with persistence when nothing works, who know there's
8 \7 w- ~! q& G u' _plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.3 `# l* C! R/ C) u( q0 N. p
The cold hard reality is this: virtually everything in the space is changeable, what worked today can! v% ]# W8 w" ^0 H3 I
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
5 V" U* J. J( N+ U* E# LMost of these things happen suddenly and without warning, and they all contribute to the amazing
5 L* G0 o7 f$ q9 G& i$ tlearning experience available to anyone with a few hundred bucks and the ability to open an5 V* ]5 R$ @5 e( d# g! g9 ?
advertising account.
0 c% F' E4 R. p6 a4 m1 u7 KYour competitors are willing to work at this around the clock. This isn't a push button, instant business
2 `1 i4 F3 d* I4 w, _- Q6 D0 d. v+ ywhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet ^6 _2 o0 M2 ?4 e4 b
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,+ @: u( C+ N4 Y, \% G0 o
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.* Z2 C% {, ~9 N& k$ q" {
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
9 ~9 p J& V% v6 pstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get6 s& { ]+ l7 F
started building.
* o4 _2 ^1 f- H W" eThings you need to get started:
0 V5 \5 g- I! E) Y( v) A# E# u5 q1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)% f) w$ p- `6 I
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue), \3 Y! b7 ?: t) F/ Z, R
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)1 T9 q% I' H4 M( o
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)% d+ Y( H- I, }& k+ o' I
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
5 I7 m9 v1 J) ?9 W _6 v+ F! Ewith PPV.
* [9 p9 D# o: w$ {, hBasic Getting Started Definitions9 R. {6 w5 D: q; d
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more" k& k2 G- z$ A
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
m( v# Q# N( ^* g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2" S1 k/ i7 Y. Y
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).$ Z5 k( N2 J. d0 z; M( h0 Z
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
* U9 C- l f) t9 l4 q$ kreceives a commission on that product. An example would be the Amazon.com Associates program,
9 v* @& p: ?, f% }Comission Junction or Clickbank.
7 G0 o, ^7 Y- J W" b* C7 KCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
9 Z* Q# h( v) \' O1 C4 Gan action like filling out a form, submitting their email address, signing up for a service or sometimes- F1 _& j0 R$ ^7 o+ C! [
buying a product. An example would be Ads4Dough or Neverblue.
; j' Z# Y- U4 f, x1 e8 h: M4 GAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's! e# ?9 {7 G1 k8 e2 H* C% G
account, getting the affiliate approved for offers, bumping payouts and just about everything else
" K: c8 v! w2 h/ i' o5 i7 R8 H: e& Brelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
" s" d$ A( v+ w( Q xright from the start can really help you.$ }( h& T: l0 U3 l, F
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
5 ~) F( ]0 Q: ~, j& W- i6 `in pop-up form through downloadable software on the visitor's computer. The advertiser pays per P; T7 n" _8 g* q
view, starting anywhere from .01 or .015.
2 f/ q6 ~3 [+ Z4 mIn order to use this type of internet traffic, the affiliate can sign up with a number of different
7 C/ g: g0 k Q" E8 j- a. ecompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact, H; F+ N! g5 T% L$ f; M; Z
MediaTraffic, and AdOn Network.$ i: M" F- m3 @' p
Don't popups get blocked by pop blocker software?$ n3 ^4 U9 V& u8 _1 m! D4 B
No. Popups are served in a new browser window as if the visitor had opened the new window
9 O* c1 s' [2 }' L6 j6 B& a# O+ y! Ythemselves.5 L3 |$ z5 L& {% [' u
How many popups get served to the visitor?
- }# w5 Q0 B' R# u8 {2 Q0 h' |5 M" FThe number of popups served varies depending on the PPV network. Some pop more frequently+ O5 a% `4 P# D! s( N/ F
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
3 I+ Y6 ~% s1 ?2 Vserving this kind of advertising, so they have to toe the line between keeping their software
# T. x0 O7 P$ S7 x/ J" I# A, |# udownloaded and still making a profit.
( _ i3 y8 A0 S- D) fIsn't this type of software bad? Why would anyone keep it on their computer?" `5 |; c; P0 J
No, this type of software doesn't harm the user's computer.! N' ~/ J8 u4 R" T
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games," c' |0 q4 @6 y
toolbars or videos to place the software on their computer. The visitor keeps the software in place so( q3 G6 m C. g% `1 E$ Y
that they can continue to have access to the incentive.- B q$ I/ ~ B: |, }7 M5 Q$ P& t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
9 D. Y! J. b3 @4 IHow to Get Accepted into a CPA Network
2 J+ r% e1 i$ ~; WIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
. j) h# u( {: I: tto start looking for networks is Offervault which lists offers and lets you compare payouts across4 {2 U8 w0 R5 l- M" X. V' S
different networks.7 L5 W6 j" h. v9 K
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
r! L* V' X5 x7 B+ eapplication and be as specific as possible about your promotion methods. Usually some time after
3 A" x, n) j, m6 preceiving your application, the company will call to interview you. The phone interview is a critical& N/ p+ M3 f/ H
part of the application process, and most networks will deny your application outright if they can't get7 y% o, u. q- Q& V$ g. M
you on the phone.
/ w) j6 Q0 }- _: v( yOften, the person who does your phone interview will actually become your affiliate manager after
N1 m3 ^/ t( d0 C- c% Jyou get accepted, so it's a good time to put your best food forward., }. X9 I8 F5 M1 u
You might not relish at the idea of someone grilling you about your internet marketing methods over
% q' Z0 h. u( {the phone, but trust me, this part is critical. Have answers in mind for the questions:
/ F" D- E. `( t. C; xWhat methods do you use to market offers?
% i0 w F$ q% o1 \$ X' I3 mDo you already have a website you will be using?, h, T& e) K! B; _/ p2 f
How much is your advertising budget?
6 Z5 X; p% F8 pWhat other networks are you a member of?# O, L' |6 a$ r' u5 q: [; n; l5 h
Who are your affiliate managers at these networks?
; U2 G$ G# ]* j0 JDo you use social media (Facebook, twitter, etc.) to market offers?! m {7 {* |4 g
How much traffic can you drive?, X- j+ R2 h t+ ^* H
Do you have a personal recommendation from anyone who is already a member?
! h" w' B4 O6 AOnce you provide satisfactory answers to these questions, the network will approve or deny your* Q4 Z5 {$ {, A% W
application. If you get denied, just keep applying or call someone on the phone and try again. Be) e5 M x, r& z
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
" E) p4 a7 m) j( C7 Y* Q6 Ifor the network can be helpful.3 d& E/ }, ] y$ l4 h1 m
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
$ L) c; m- \" T* {# _Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
0 i2 V" a% m. z4 H8 t7 ]/ W1 lowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know! f1 M) M6 S" N. w) P: R: S
people can open a lot of doors as far as networks are concerned.
8 ^3 N; M$ i! b2 _ H( PAfter You Join a CPA Network
5 v C# r. B8 C- v3 |+ u3 zOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager) f0 [6 L4 Z1 ]* _" p& I
and make an attempt to get to know them a little bit.) e& J( @' R7 z- w
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their0 ?6 h- T5 \9 Y/ y* v% T c# B* }. E
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
1 J3 O' @, Q/ w$ U" W, G/ |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
7 F' v9 i+ ?3 y" Y3 I7 ?% Wlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout8 {5 J: B1 m; _8 m" R
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus! U$ u* O9 n! Y6 J, y5 X
email.
. i. l6 E; N1 k& d) A: aFor more helpful info about dealing with affiliate managers, check out:
" I; V! I7 r5 W: Y' B! U0 I5 {http://ppvplaybook.com/blog/musi ... -affiliate-manager/- E$ Y% I8 l1 V7 o* t
http://www.mrgreen.am/affiliate- ... iate-managers-want/& W( E8 b9 G a" ^3 i4 k( N, f0 I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
" |9 _* B+ I ]% ^3 V" j' T' e& wSet Up Web Hosting
6 _! B" h! t2 j( M% DGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
6 L. T0 \6 r- R6 Z5 ~) m4 Yabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
( t& r: n6 u: ^host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with5 F6 s* ^. h. c- a1 S
whoever else is on the same server as you.# V7 {, x. J1 `6 j# w% E
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast3 U1 |" I) ?+ ~; t4 W, B+ t
enough that the visitor can't close the window before your pop up is even shown. You have about 3 S( r/ n% D+ u; {/ Z; U
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.. S9 T4 G* e4 o8 w) U
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
Q! S4 l2 ?+ ]house full of roommates (hosting customers).
4 s, @3 G1 `, R9 mIn shared hosting, this is like having roommates where everyone has no specific designated area inside- [, K4 Q5 x, S8 M% R% v
the fridge where they are supposed to put their food. Everyone just jams their food in however it will5 `1 P8 G* R$ s2 d+ a3 x
fit./ J/ s* z" V9 t( |9 u; u% ?
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
5 l1 }0 M- a! @) @! Gthe rest of the roommates, by virtue of simply needing more space and resources to accommodate1 m( v' z+ _6 @/ ^$ E" l0 p2 K7 t) O
their food. Everyone else's food in the house has less space to take advantage of.& G; ~0 t. ]" b9 _+ L4 ?7 i
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
! a4 R9 a; z$ _. F( o) Eany type of hosting this is a bad thing, and especially while running PPV traffic. U) X& l/ ~! q( F- {. O" o6 E% t
In the case of a virtual private server (VPS), everyone in the house has their own designated space" D7 l) T6 ]! q0 K
inside the fridge to put their food, and other roommates can't come into that space. The server is
- i8 D+ X/ k' w; Apartitioned, so that each customer can only use a specific amount of resources at any given time.- _/ q+ j$ _: f+ |
A dedicated server would be like having the whole fridge to yourself. All of the server's resources' x' Y9 R3 S- [0 k0 u/ g4 G) n! Y
belong to you and no one else can use up those resources. This makes it possible to serve much more
; k6 x8 X* _5 h8 E) B8 }" N9 O% jtraffic, faster.
. y& Y3 m& {( S; Y8 _# G, p) BAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
& O' M6 o8 n q7 }9 `4 Y) yAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is: a. p! L! k9 T9 F' Q& g& W. _1 z& _
here:
% n$ K# u& d$ r m. }" D1 hhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
) n: u& h, l0 F& x2 F. QVPS&highlight=hosting8 U7 g9 k8 o/ m8 } \
Dedicated-Hosting-vs Shared-Hosting
) L. }' L' o5 C! T; p' Nhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-; \. G0 U$ Q8 k, c
Hosting...Your-thoughts
! F- e* N0 i. g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 69 Y2 o" X6 K3 K: O
Hosting Providers for PPV
$ v" V! u/ `2 Y( V' _- rBeyond Hosting
5 g5 t/ A+ ~! s5 \2 m- ~http://beyondhosting.net/
6 z$ n& [( \3 N d" uWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
: D2 V/ [7 |! P0 @0 h+ xreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
; G h2 P9 J' a N8 L; x# { ndirect linking with PPV. Also, these guys provide great support.4 w( y' p2 ~1 u, n
Prosper202 Optimized Hosting" t% q8 H& N1 V3 S+ u
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
( z" u/ x* D6 F. wCPVLab Optimized Hosting
1 i6 r) L7 Q8 X) m1 Nhttp://beyondhosting.net/CPVLab-Hosting/! B, X) m. p- {+ X1 V
Domain Names for PPV9 Q0 W m4 Q1 F3 X( S
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is. F/ l1 r" l- R0 F/ z8 O$ j
where you're going to host your tracking software and your landing pages if you decide to make them.. i5 k* Q$ s. B' V, l. ]
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,% w. D9 C5 ~3 @/ v
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
4 P; Z; v) e& P.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a" N4 U7 e' y6 t' T: G
term or build a whole website.
4 A8 w/ d$ [! ? yAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
6 E6 x5 O1 j# @% |: k" K) H& otracking software on your domain. This is really important, because it is necessary to track your
4 |8 T# \4 d5 z" E6 _. |conversions down to keyword level so that you can optimize your campaigns. Without proper
& o2 O: q& U9 C, f4 @tracking, it is impossible to know what is working and what isn't.
5 t& j' E: c$ e8 Q/ kTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
% T7 R5 B# f0 r5 r% W: [is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.* W; H* Y3 S |. J6 ~
Prosper202
& I& o G2 c( O% o2 s2 S9 Khttp://prosper.tracking202.com/apps/
' L& a! a; Y5 m7 J! a; iCPV Lab& N9 b3 X# e& Q/ R
http://cpvlab.com/
$ I2 P5 b8 ]( |! s5 yCPVLab Help Videos9 ]2 e+ L# {' c
http://ppvlab.com/oweiw/oiurw/vdm.htm7 y; j, B; P1 S4 }2 h
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
, h* S: R$ a" j( J( ^industry standard.) B+ U' s% R) ]% ` j+ \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
9 g/ _5 @" b# W0 }CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
3 w! ^" w; d8 L3 r: @+ C9 b1 y' cgood support if you have problems with your installation.
( t) e$ W: \1 \$ v& ETracking 202/ r0 R& v5 X4 \6 W
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your! z; e( A6 d: c% @! y$ I4 q6 @# z
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user/ V9 l5 ] g& f, T& k
area.
1 L1 R- n6 T {* |: h: A3 [) D: GIf you choose this option, keep in mind that your tracking software, one of the most important parts of
: {( E7 l: W Zyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
0 Q% y8 S. v: r4 F z6 B/ H9 Ginterface, and their hosting.
: l% N( @2 h' ^6 G# U" A. yAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords7 c6 w3 Q9 e6 m/ M/ E. W& O
and targets which you are bidding on. Leaving this up to chance in order to save money could
* [& u. y+ G. e5 X3 w8 k2 }potentially leave you open to huge risk if someone else caught on to what offer and keywords you
. n: i7 \6 a5 |2 h$ Pwere using.9 t9 O: g9 w6 l6 l* J8 G& f
Choose An Offer
( Y4 W( i! Z! @" A( i% A. r* SNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to./ i% X3 T8 b e
Lesson on Offer Selection$ W8 [9 x5 o1 u. k- X6 ^3 X
http://www.ppvplaybook.com/forum ... on-Selecting-Offers9 V8 e# G& t& k. B+ u2 a3 v6 ?* Z( p
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
4 W4 _% M& {( D& l, _; k9 |2 RTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using5 u7 {, w5 `& [+ U3 S
LeadImpact as the traffic source.
" F! f0 g" C6 u. r+ a9 wNow the best way to learn how to put all of this together is to just get started. For some variation in
2 \. q; ?$ _/ V! l4 \) T: Bthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked7 }4 ^4 N5 v, ?5 w8 A
campaign." v4 }- z) D: W( w% p) {6 @
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
: m9 @9 N2 s4 C1 R, ~page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says" ^7 B, w% r+ C/ k& J
that all traffic is accepted.
2 j1 S/ L8 ?( yFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.9 R- ^6 f( S; X, t) @" o( {
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can) n& h. H, x9 r J; U( C- \! d5 `$ k
get creatives like banners or images specifically for the offer. l% j. ]. P$ p+ S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
' C+ S' Y5 A% D% J( F- z" tBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
% d8 F' ~$ |, I" X( U' \( W4 jtrack my keywords. Without doing this, it isn't possible to see what's converting.
# d# w v) {6 u: b4 z9 ^$ t) KIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:6 X* Y4 W Z4 v; q, l& j7 D2 G) S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9' O9 W- ]% J3 h$ w" W* ~
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
0 X, U" q8 b% r+ tbottom of the page:
$ r; a" H! S4 E7 X& cNext, I have to cut and paste this pixel into my offer at Ads4Dough.
$ S& L# A" a0 r1 M" O* G# A# AClick on the offer → pixels → Add a new pixel and this comes up:
" K! W. b7 o2 x$ mMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL$ W- b) j9 y! Q0 c% K8 b
from your software into the box that says 'Enter URL of image to load'.9 G1 ?3 w+ o, _
Once you do this, it should look like this:( w+ Q7 I* P8 Q- m( ~/ _* _! x7 V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
' O# v9 c& S6 [) W BClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
" |+ x- x$ P `0 r) u9 v8 SNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either7 R- [" i" _- `5 |5 \
Prosper or CPVLab.8 a) w0 O. d0 B1 O( _7 T& P
3 O8 H |1 D G% p$ E6 W$ w3 \/ A8 {+ C |
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
