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PPV GUIDE [PPV新手入门][28页]
1 e, N$ Z' S7 k0 ]8 m$ w详细的请下载电子书！! y9 u" g* D! n+ R" D6 E- J
2 J" y- V3 U. Y" v! I( Q' F3 y
- m; w5 j; B, QNewbie Guide! O3 n$ ^" ~: g+ b
PPVPlaybook.com
3 i* F3 [5 u6 `; k2 eTracy Shaffer
8 S+ E+ W6 s& qDavid Ford
! f0 l: A1 q8 F" G5 u0 l2 Q8 X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 18 ?; Y q& `! i; s! v6 D3 L
Getting Your Mind Right to Start Affiliate Marketing* E, k# l2 O1 H9 L2 X3 T
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
% a4 ?) }! P$ x' r7 d7 n. p- N( W" Never-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
& x+ o$ ^! @) m. T9 k+ j9 xyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing& Y. A. C* _ ^; v3 u& v% y
with any success, these claims are laughable and far from the truth.
! @6 W8 _" R M$ x) u5 U! CAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash6 N, h d5 g# I7 h7 h4 s
flow management. The main benefits are the low barrier to entry compared to other businesses, and
! X# ]* _, K7 i5 {the ability for a marketer to be a one person shop and make an incredible amount of money with low
# s& P" \8 X5 ]/ {( O" x! J4 Voverhead.
& E- ]7 F% g; k, Y2 z H/ A5 c! mThe winners in this business are the ones with persistence when nothing works, who know there's' n4 s3 V9 B! s, A9 T
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.; @: N- x7 ?. s0 R6 \2 t
The cold hard reality is this: virtually everything in the space is changeable, what worked today can, v6 z. _% s. h) \) _3 u9 i
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.) k' i% D- Q! b
Most of these things happen suddenly and without warning, and they all contribute to the amazing2 P& o; K. I. A: v* C) A! m4 \
learning experience available to anyone with a few hundred bucks and the ability to open an( Z4 s0 a8 L4 Q4 F
advertising account.7 s. D: I, R. ?5 O: B3 U4 }
Your competitors are willing to work at this around the clock. This isn't a push button, instant business$ p. P3 ~/ t' V5 m W0 ^
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
/ Z7 w9 [, b5 W5 T& I. M6 X# v6 c' _: |marketing has spent countless hours learning, trying new things, launching, tweaking, improving,$ P k0 u! U! |7 a' e
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
( y. V! D$ T+ B6 c! n; [" k4 lWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you' H# J- {. u7 F6 ]" h
started building PPV campaigns right away from start to finish. With that said, time to jump in and get/ P, R# I/ _0 f1 }
started building.$ o" K* o3 _8 ]. v
Things you need to get started:
& k- n8 U, v; s( ?3 O/ N- p1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)7 }( k0 n! l& T) D9 ]3 B( `# T1 {
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)2 n6 ]7 g9 X3 y1 \
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
e3 C: `. f$ ]) f2 ~& n9 l4 c1 g4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)* D4 O( f) F1 d- J1 y
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
A. k8 |' m! p3 L# N: E0 e+ Vwith PPV.
2 E, H7 q" v4 ?, q, T4 e1 ]Basic Getting Started Definitions! ]4 P7 U: v( E
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more% K- G* Q! h# }
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main: N: m' P, w8 k3 J( {6 k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
U1 L* H- }; C5 j! W& Y7 l+ g- Xtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).1 n9 K1 _" J0 q* m# G
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
# [: [; H& a0 _, Yreceives a commission on that product. An example would be the Amazon.com Associates program,
- P6 N5 K1 S( m) T4 I, @# TComission Junction or Clickbank.( q9 v B. C# ~; F+ h/ C
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes6 W% p9 |) A; p, V. |
an action like filling out a form, submitting their email address, signing up for a service or sometimes
) d$ X0 ~, V6 ~" I8 h8 I9 y6 Obuying a product. An example would be Ads4Dough or Neverblue.6 O0 K& H0 m" [
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
2 C# C/ k0 T. D! k5 Y! waccount, getting the affiliate approved for offers, bumping payouts and just about everything else
* l1 u0 T" H# c0 S9 n$ Lrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager( Z& @) u! H+ i- U1 t
right from the start can really help you.
- O6 G3 V$ E7 S+ S. |: \PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served+ N& E. o8 }" [
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
% t: f `% W; u8 yview, starting anywhere from .01 or .015.1 E2 ~. d# A# I' `. ?3 e' M4 N
In order to use this type of internet traffic, the affiliate can sign up with a number of different# R7 e( s/ U: J0 n6 k- W6 o/ C5 }
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
1 W2 V1 @( h5 n8 QMediaTraffic, and AdOn Network.
2 u' T+ f: n, u; V# aDon't popups get blocked by pop blocker software?0 K# f& F4 E7 D7 l/ f1 E) R1 D$ d0 v
No. Popups are served in a new browser window as if the visitor had opened the new window
+ E; L! @7 X* O, U" Bthemselves.
: t& y- ~: m( C; Q' wHow many popups get served to the visitor?
7 d, P# B2 x) \5 f+ l. r* u! _( @The number of popups served varies depending on the PPV network. Some pop more frequently& }5 K3 ]2 J7 L2 x7 [4 Q# D
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
2 Y' I6 L8 C- K0 xserving this kind of advertising, so they have to toe the line between keeping their software, h, N7 w8 g6 T0 v$ Y' Y
downloaded and still making a profit.2 C @7 \5 l9 r; Q( E, l
Isn't this type of software bad? Why would anyone keep it on their computer?
7 Q: C0 q( s/ ?. L% F4 I% p" bNo, this type of software doesn't harm the user's computer.
- [5 n. P( q; e; J% BCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,& D' k5 x; T# p/ b! s$ s
toolbars or videos to place the software on their computer. The visitor keeps the software in place so$ B5 H1 P" |$ \7 J5 N+ C
that they can continue to have access to the incentive.7 J' a& R. d4 ]' [) h; i% b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3, W9 H) `& p% k& {" p* j
How to Get Accepted into a CPA Network
* \' M' Y5 G2 G0 uIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place2 r; E3 E8 h) n! q8 ^$ U
to start looking for networks is Offervault which lists offers and lets you compare payouts across+ o ~( | ]+ O, M* }. O5 Y) A
different networks.
' |$ R( r% b- k2 Y3 lOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
' @3 V! t6 b1 t, M3 ?1 Uapplication and be as specific as possible about your promotion methods. Usually some time after5 A0 D6 d6 @5 Z' \. R8 O7 i0 \
receiving your application, the company will call to interview you. The phone interview is a critical' T! I+ }8 G0 X
part of the application process, and most networks will deny your application outright if they can't get: `3 z1 }6 U- M% G
you on the phone.
6 _" n# h) K" ~1 B+ g& eOften, the person who does your phone interview will actually become your affiliate manager after, g$ \1 V$ O+ _9 E+ S
you get accepted, so it's a good time to put your best food forward.
& t& G3 i( U2 {4 T9 u, i/ {" L- V. VYou might not relish at the idea of someone grilling you about your internet marketing methods over8 K2 n8 d2 z$ p6 U( s
the phone, but trust me, this part is critical. Have answers in mind for the questions:
y: K( W# U- s9 DWhat methods do you use to market offers?4 s- ]0 |/ E* i; `5 f, s
Do you already have a website you will be using?" I, D; G# |3 U* g6 j
How much is your advertising budget?
; K* |5 C- X$ ?1 ^What other networks are you a member of?& i! O7 J( J4 J& L( h) Q
Who are your affiliate managers at these networks?
2 a) x+ d& N9 T) eDo you use social media (Facebook, twitter, etc.) to market offers?3 u( x/ `- Q7 K/ x7 j
How much traffic can you drive?( G6 E" l+ z* K7 g4 u, _9 p
Do you have a personal recommendation from anyone who is already a member?9 m( e `% D. b' S% C1 }
Once you provide satisfactory answers to these questions, the network will approve or deny your
; @2 w, N, l* d8 Bapplication. If you get denied, just keep applying or call someone on the phone and try again. Be1 C0 O" P9 X9 [8 H+ E
persistent. Also, getting a personal recommendation from someone who is already an active affiliate3 a5 c9 A4 @' U7 f
for the network can be helpful.
6 B6 j. {! e/ N+ s3 u# W! Z6 STo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
* V+ e$ R0 e8 s3 e6 ?Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
% |: Z+ B* t& n6 |* T4 Y" Eowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
" n1 X, c7 t% u! m3 L7 w' t S% epeople can open a lot of doors as far as networks are concerned.
O8 ?# o' ]/ P2 NAfter You Join a CPA Network
6 Y( p& _7 ~1 K3 IOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager1 k9 b+ k8 c: Q; F
and make an attempt to get to know them a little bit.
3 K1 p- d. @1 w+ t& E: }3 n k0 U: IFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
& z* b* N# ?' v" l9 ^weight in gold. Start feeling them out from the start and try to get to know them. Once you get
) C F# I `3 L/ H- I! d G3 i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
9 h7 z* S7 k3 E$ x# `7 jlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout# j9 v! X- ?# ^! A. L( H
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
6 Q$ v% b8 i( Vemail./ a( n5 i- v( k/ i
For more helpful info about dealing with affiliate managers, check out:" E: p2 K6 _9 S/ n# ?
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
" C5 @$ ^& l' M- g/ r, Rhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
# s# I+ A) C* H- U1 Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5% M3 z( D0 B$ j0 U" s- ^
Set Up Web Hosting
: \4 S$ r M# e! A$ }& N: `3 I. j, kGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
; o; J( {' z3 w/ a0 a$ n: j' Sabout internet hosting. In general, you get what you pay for with hosting. When you use a shared! h' b6 x: t7 |: R
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with7 ?6 i1 I- V5 j& G# X
whoever else is on the same server as you.6 m) b; [" Q/ [; m
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast0 X9 H$ ?2 j) p
enough that the visitor can't close the window before your pop up is even shown. You have about 35 f6 V d* r5 d! K9 q
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.2 b) s, ]/ w/ S
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
9 i/ |( y1 F. }7 F; K5 |' u2 {3 D6 Bhouse full of roommates (hosting customers).2 s; q' q# @5 q9 _/ M$ E
In shared hosting, this is like having roommates where everyone has no specific designated area inside1 p- J! z8 C( |/ v: Y
the fridge where they are supposed to put their food. Everyone just jams their food in however it will6 p1 C; K3 y7 ?! ~" O
fit.6 V ^0 w. V U% X N
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than/ i" R- P1 }0 u$ b# t
the rest of the roommates, by virtue of simply needing more space and resources to accommodate9 S; p7 |/ Z( i. E2 w1 X7 v! f
their food. Everyone else's food in the house has less space to take advantage of.
9 H" s7 G* A5 G8 X8 a* K6 NIf you have less server resources to take advantage of, your ability to serve popups will slow down. For5 B9 m" w1 [# ^- w% Z( m! ?
any type of hosting this is a bad thing, and especially while running PPV traffic.; n/ c' @$ Q' ~3 m8 L: H. q7 k, u0 R
In the case of a virtual private server (VPS), everyone in the house has their own designated space
9 V4 _3 ]3 l% L" _inside the fridge to put their food, and other roommates can't come into that space. The server is1 d" m# [9 S( l' U2 W9 ^9 o
partitioned, so that each customer can only use a specific amount of resources at any given time.
2 e# O; g! E" v7 E4 v. W) Y Q3 IA dedicated server would be like having the whole fridge to yourself. All of the server's resources
1 M4 I' N4 H. Gbelong to you and no one else can use up those resources. This makes it possible to serve much more
7 \' b4 w3 F8 @) V8 g1 Itraffic, faster.
- S; o( l" \8 Z: I) U3 @5 `At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.2 X o9 n3 ?" X6 G: F( i5 x+ }) m
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
/ L) u2 x! g0 s. s5 b. L3 ?* Dhere:
! _5 e+ r+ O! h% Thttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-: w& K m- q4 q
VPS&highlight=hosting
+ m# D4 y- _) H4 a$ u4 UDedicated-Hosting-vs Shared-Hosting k6 l9 L" M) a+ d1 B
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-: V- b& O! E5 k0 u/ u
Hosting...Your-thoughts
0 ?+ }/ H3 h! \8 L$ ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 65 c0 T; G* y% a: [
Hosting Providers for PPV
# ]- h) y9 ?( R/ uBeyond Hosting! S" O1 \1 V; [5 ?2 ]* B& [4 E* h
http://beyondhosting.net/. F5 ^& ^0 j( K6 E5 z& n
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment; _$ R; T& }, p2 s; y( S( m! q
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when( S7 k& N, F7 X) @/ O
direct linking with PPV. Also, these guys provide great support.
; G- g5 b% C1 KProsper202 Optimized Hosting
( s6 ]" a. z1 u/ C5 f1 L8 g3 {http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
0 d/ c% r, f% oCPVLab Optimized Hosting) L: i7 k9 W# L, c3 o
http://beyondhosting.net/CPVLab-Hosting/ e7 w/ X7 c1 j- C
Domain Names for PPV1 O+ j8 y$ p( N0 n; i
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is3 J* n: U8 K8 O0 B, A- v9 g
where you're going to host your tracking software and your landing pages if you decide to make them.; j1 }+ J4 |% i1 H6 V0 R8 L& y
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
7 p6 U9 O% \* _; ?# r" Fbland one is fine to start with, to host both your landing pages and tracking software. The .com," |8 U/ L; r* U7 u. \/ z6 p& O: b) v B
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a8 C6 ^, V$ }- K d, R
term or build a whole website.. w7 q; c. U) b! X7 O! k/ @; G
After you buy hosting, a domain and get those all attached to each other, the next step is to install. t0 H7 o, W( r" K" G
tracking software on your domain. This is really important, because it is necessary to track your) L0 B, Z3 c+ W; _8 }
conversions down to keyword level so that you can optimize your campaigns. Without proper
% u9 T8 K/ m3 w0 i/ y# otracking, it is impossible to know what is working and what isn't.
" N. Q! m/ |: H2 N6 ?2 y4 TTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
( s/ G/ z0 T0 e) Dis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
: T. B9 o3 X- yProsper202
0 F: `7 O2 C* c; ]' H3 Q) bhttp://prosper.tracking202.com/apps/
. q% _3 d5 v4 V- UCPV Lab
# v u/ Q0 l& T+ bhttp://cpvlab.com/: A6 t' X ~9 c) g/ v
CPVLab Help Videos/ z7 y* M; A, J3 h, K2 V
http://ppvlab.com/oweiw/oiurw/vdm.htm1 F M- f' Q5 g: k
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an) e: \2 T1 B& c* p: Y, c/ g
industry standard.$ R6 n( {& b8 j. v$ g/ P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7% }+ T$ E, |% X* E: ]& U0 C
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from( l$ P- p4 q- D/ D% d* f
good support if you have problems with your installation.& Y. s, R8 @9 C6 h8 O
Tracking 202
" | P- n+ B+ A8 D% [& n$ F: jTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
$ s" g6 m& ~$ F& X3 J6 h ? \ y J/ Wcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user1 ], L! V! C0 }1 D+ h) [/ v1 b
area.# m. k1 o1 n8 h. g: _
If you choose this option, keep in mind that your tracking software, one of the most important parts of+ w4 V: r2 o3 i: b" |! j( I
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202/ ] V& q2 s( D4 G/ B$ `, p
interface, and their hosting.
. X" y3 X9 c0 Q0 d! _, gAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
7 n: U G# ]2 [+ ^7 n5 v! oand targets which you are bidding on. Leaving this up to chance in order to save money could! l8 v7 v# m H% i o9 U
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
" t& k7 h$ U- H& [ mwere using.1 A( b4 q: X& c
Choose An Offer
4 [9 I. \8 s; W' y- fNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.$ L+ d, }0 H- a. s6 V
Lesson on Offer Selection
2 a( p) p! d* u( q6 u3 U. p5 t. {0 Yhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
% P0 Q5 r) \- x5 P0 hIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.' Z4 R9 R( l- _
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using; i2 B$ n, I$ u5 B$ `6 L' v: _ F% T7 t
LeadImpact as the traffic source.
3 L5 y( T# J4 D4 M3 ^Now the best way to learn how to put all of this together is to just get started. For some variation in
$ ]4 {# `+ Q4 m7 ^ athe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked2 ^+ U# h4 \" a
campaign.: |. ^$ A, b9 A, z7 I5 {
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first; s" C1 u) `8 Z, E) H
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says( L5 o4 I9 B8 A4 L/ ]
that all traffic is accepted.. x3 z) Y" g1 n/ O- _* }7 d
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
" d6 ?/ q) f7 M( PThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
3 s3 A; Z( Z4 Z; ]8 aget creatives like banners or images specifically for the offer.+ H" D8 ^3 G" {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8! O" r8 [4 ^+ T+ P. w$ _
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
5 I: d: w) u1 X+ qtrack my keywords. Without doing this, it isn't possible to see what's converting." ?0 @# Q$ ?5 M7 G
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:9 J7 Y. m( b$ T( T& _4 Z7 j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
3 O- g( f+ v* \# yIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
. Z5 f, }& P K0 a# P6 D, gbottom of the page:) @% ]; \6 b T: `; }4 |
Next, I have to cut and paste this pixel into my offer at Ads4Dough.7 f& R- D. q7 G) y: q
Click on the offer → pixels → Add a new pixel and this comes up:; {2 m ]4 ]% ^8 |1 K+ L! z, y: o* q
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL3 k* [; Q' N$ w' V- J
from your software into the box that says 'Enter URL of image to load'.
2 t( z! o6 j8 ^! z5 bOnce you do this, it should look like this:
& I; `- Q0 F9 l9 S5 Y5 ^3 k; f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10 z8 A! X8 B2 V( N( t/ y
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:2 @8 M; \$ y+ ]! r3 v+ q
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
# j/ M( h( s/ Q9 x% pProsper or CPVLab.
9 U+ f4 K8 G, W7 @5 R7 D7 L) D4 y. J8 R8 h4 R4 Z0 P4 h
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发表于 2012-12-27 18:47:17
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