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PPV GUIDE [PPV新手入门][28页]
2 _; p/ J* o. F3 }详细的请下载电子书！' c% e7 O& \* w# W
3 G" r8 Q9 o; i% T/ s
5 {" S1 ?8 e2 @/ q$ r$ CNewbie Guide7 Y2 X. M5 X( f5 ?- d
PPVPlaybook.com
3 F4 `; Q$ E: z# {( f& Q. B2 l' zTracy Shaffer
6 y3 L0 l" R: }, k( v2 b9 b1 IDavid Ford' o4 A: w* A7 I) u. }# z& [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1! B; [. O1 x1 r: O
Getting Your Mind Right to Start Affiliate Marketing
9 d2 c6 N9 p1 ~2 i- {; ?The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an% l( f$ x/ O) A3 z6 _
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where+ m2 c, e$ p- p2 f; J! s
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing& F* {$ R+ N0 A: @0 U
with any success, these claims are laughable and far from the truth.$ z. G, ]+ m; Q" L
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash! ?% h {+ @5 c( b8 }1 z
flow management. The main benefits are the low barrier to entry compared to other businesses, and
) N$ w0 n' J( W. E% Ethe ability for a marketer to be a one person shop and make an incredible amount of money with low; `/ G! n. L) s% }8 c( X
overhead.+ v! g* R9 p& z* n9 h5 I
The winners in this business are the ones with persistence when nothing works, who know there's
9 l9 S2 \" m, i) l2 x0 R- Xplenty of money to be made and just keep at it, who can fail over and over and still build campaigns., ?& f0 ~- @) \4 [* z" @; o
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
/ M% X" m! _1 K2 Gstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
% Y( y# Y- z9 B D8 W( Q2 m/ T- FMost of these things happen suddenly and without warning, and they all contribute to the amazing9 P: Z1 n4 E9 U% U- D1 H
learning experience available to anyone with a few hundred bucks and the ability to open an
( u& d+ E9 W. C7 G2 f& E% tadvertising account. j* e/ u3 i8 ~' @! s6 r8 c/ t3 J3 w
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
- U. c% z5 \; [& N z' K& swhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
* {: B/ C Q# T) u& i9 X! dmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,2 L, L) }3 W! Q( O/ ?* K8 @8 W
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
* T2 j. f( a( a }, ^9 p2 A- uWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you& N' G! @" I/ |
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
8 y3 ]( S! F+ S. Mstarted building.
. i5 T+ I0 C& W7 d9 nThings you need to get started:+ G1 j$ u" \/ Y$ M0 C# n
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
. G2 b8 v4 c) O! J2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
1 a( } @' |: \' b: O# Q3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)6 H3 {5 {" F* o5 ^3 W( [) x
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
) X; j4 [3 G+ l! ^1 fThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
: v: @) V1 d& x& e+ ^6 Fwith PPV.( W/ s d* U; f4 H7 d
Basic Getting Started Definitions3 n. l; U4 C0 t* Z, R
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more0 U3 _; M9 w+ m, W' t+ {
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
1 W1 g) [6 X/ h3 P% y, C6 x; M/ u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2- L8 H7 h) [2 g8 r6 v
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
! ]4 N: d; g* j5 yCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
+ W' h& C( f: Q. ^. y( _$ V e5 b, vreceives a commission on that product. An example would be the Amazon.com Associates program,- q5 P. b n/ Z C
Comission Junction or Clickbank.# [$ C0 c) n' c4 t9 S/ e
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
4 w2 E) J3 L/ {0 |) l8 J- r- Gan action like filling out a form, submitting their email address, signing up for a service or sometimes7 ?" Q* ?# V; H; {# s C7 u, X- x
buying a product. An example would be Ads4Dough or Neverblue.
- ~( k) v1 W$ ^3 H, p( VAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
L' |/ S5 P1 V* T Saccount, getting the affiliate approved for offers, bumping payouts and just about everything else- O! a, v6 w4 l. F# c
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
1 ?) c, [* ]0 ? a4 ^$ x, iright from the start can really help you.
0 x9 f( N( B7 _, j# t+ p8 [- rPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served/ z, D' p* e, p7 D9 l
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
0 y, _- X- f* s0 n. B6 X/ y1 U& mview, starting anywhere from .01 or .015.
* \, H q$ Q# w& H/ c: _* i1 `% S/ d( FIn order to use this type of internet traffic, the affiliate can sign up with a number of different2 f$ w+ P( p* S3 f: n8 D# i
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact, U# L% R: O3 M+ O0 i
MediaTraffic, and AdOn Network.
! \5 u0 c4 Y3 EDon't popups get blocked by pop blocker software?
q* @, z j6 e+ m. X6 tNo. Popups are served in a new browser window as if the visitor had opened the new window6 L& `8 Z i6 G# ~ M
themselves.
; K2 {+ v5 M* l7 i% H; {1 X3 }How many popups get served to the visitor?
1 ~% i/ w. I: Y0 G- tThe number of popups served varies depending on the PPV network. Some pop more frequently2 ~# y( m. M8 U ^1 T5 _7 l
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
+ y3 K v+ a: H' P7 }serving this kind of advertising, so they have to toe the line between keeping their software
; l; p5 b. p- }9 sdownloaded and still making a profit.
' g1 e2 G" ^: y: e/ S( W; n+ aIsn't this type of software bad? Why would anyone keep it on their computer?
5 w9 E) h) l, W9 G0 S; J+ \+ yNo, this type of software doesn't harm the user's computer.) J& [5 v$ s$ z4 d9 ^9 x/ y
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
& [& n6 E# S2 I5 I$ B1 [ B8 wtoolbars or videos to place the software on their computer. The visitor keeps the software in place so( ~5 e% b/ J) \8 p3 ~0 N) E0 h
that they can continue to have access to the incentive.
5 ]; k0 v/ T2 {8 H, S+ S, W/ }7 k$ k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 34 [1 X" T2 B0 W+ w, \1 p. k
How to Get Accepted into a CPA Network
4 R4 K7 k: |( F, ]% H+ m. L \In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place5 K. K8 Y1 D `, S
to start looking for networks is Offervault which lists offers and lets you compare payouts across! f9 \" J+ J2 a) {' V0 x7 [; B
different networks.- r$ m* t: b, I9 B! S2 N1 b" k
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)1 \9 \: h" D) L) D N" N
application and be as specific as possible about your promotion methods. Usually some time after
3 I5 R& c! v$ B8 _$ vreceiving your application, the company will call to interview you. The phone interview is a critical
2 G7 p. C# y6 e; N1 e) O- [# _part of the application process, and most networks will deny your application outright if they can't get
8 J7 e D \6 t: ` i- V4 P0 `% wyou on the phone.
& r/ F. ^% E* X1 ~1 n3 gOften, the person who does your phone interview will actually become your affiliate manager after$ ~& j8 J: `% u1 p
you get accepted, so it's a good time to put your best food forward.* _ O7 x5 b" f. J' z/ g
You might not relish at the idea of someone grilling you about your internet marketing methods over
$ F7 s B2 T' h4 z* @the phone, but trust me, this part is critical. Have answers in mind for the questions:
- L! X( ]0 E3 X+ T3 V8 SWhat methods do you use to market offers? c1 R0 g `+ U, p: O" W, y
Do you already have a website you will be using?
6 T) Z1 z# c6 W! U) m( u9 ]How much is your advertising budget?
7 X( Q4 g; B& \1 c5 IWhat other networks are you a member of?8 n; F, Q* P o* l) T
Who are your affiliate managers at these networks?$ q& `" A8 o$ P. ?, F
Do you use social media (Facebook, twitter, etc.) to market offers?: n& I W, W& I! ]1 u
How much traffic can you drive?! W6 J& z% W3 B' J
Do you have a personal recommendation from anyone who is already a member?2 E4 L& y3 ^8 j/ Z& r( C
Once you provide satisfactory answers to these questions, the network will approve or deny your! W" _5 w1 S' J$ p, }$ v
application. If you get denied, just keep applying or call someone on the phone and try again. Be% G4 Z% {1 i4 H7 {
persistent. Also, getting a personal recommendation from someone who is already an active affiliate' L1 I0 [( X' i' I5 `
for the network can be helpful.
, R* z: b. U ]$ ~+ U; aTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
\2 Y: R7 `" d2 USummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network3 [1 m2 {: W8 o2 t, p/ z
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
2 n+ X1 e, H+ @1 ~people can open a lot of doors as far as networks are concerned.
/ K6 Y8 \" u9 G( r+ m# K+ EAfter You Join a CPA Network% V/ j& R* a( Z9 i- R# ?% G$ m8 Q3 S
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager' @3 _6 C+ [# u5 |$ Q0 ~/ d
and make an attempt to get to know them a little bit.9 x4 z* A' r/ D/ Z
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
@1 N X# k g8 e# |/ Y( hweight in gold. Start feeling them out from the start and try to get to know them. Once you get
- J0 G% j" t8 v- A# K8 m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 46 L* x5 y/ B, I7 o! q. J
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout8 D: G) p' a& B7 Z x- h! q9 U, h0 E( u
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus' K% }, b; M$ w3 q( ]" y8 `# o
email.
- W8 _) P9 t9 P: DFor more helpful info about dealing with affiliate managers, check out:
$ Z J, x5 @1 v, E4 mhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
3 T5 J+ d# p5 E6 `$ F) Phttp://www.mrgreen.am/affiliate- ... iate-managers-want/
/ Z8 X$ \. J8 G5 f5 n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
; H% X$ @1 |; d4 g# Z* ]1 QSet Up Web Hosting
3 ^; K1 T% J: p PGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said- l. i* s) z; Z3 N
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
0 F; F z0 a: l8 Ihost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with8 s5 {& O$ C; |. @
whoever else is on the same server as you.
+ }2 p% E) K M4 }0 `+ jSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
' X8 p; v* {2 ^" J R8 `enough that the visitor can't close the window before your pop up is even shown. You have about 3$ a9 K$ @# [* L! Q1 B5 x
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.* }2 P( q9 U! X9 ^- k# U0 e' l+ M
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
: y# ~: D1 N* X. }house full of roommates (hosting customers).
. v* l# }$ n) W+ s+ n' HIn shared hosting, this is like having roommates where everyone has no specific designated area inside
0 s) ]0 ]& q, L0 C- x5 u+ Lthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
/ y* C6 K1 |( s# Z- ^1 Yfit.
: n' z% N& P9 E4 @3 Z1 J# I- PSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
: e% S4 q! W6 c R" W- m0 t/ M! ?the rest of the roommates, by virtue of simply needing more space and resources to accommodate
/ V# B8 M5 Z u. u% [2 M: x1 z# V! Mtheir food. Everyone else's food in the house has less space to take advantage of.8 m# C, f7 m9 G8 c# _% D$ a
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
2 h/ y0 S% V, S) T) F5 vany type of hosting this is a bad thing, and especially while running PPV traffic." H/ q% e8 ]/ f
In the case of a virtual private server (VPS), everyone in the house has their own designated space
: N7 b+ v- s* Iinside the fridge to put their food, and other roommates can't come into that space. The server is5 C% B* u6 o6 J' m2 K3 ?
partitioned, so that each customer can only use a specific amount of resources at any given time.1 ^9 {3 S; b B& a$ K5 P; e9 d
A dedicated server would be like having the whole fridge to yourself. All of the server's resources+ v: q6 b, d9 T6 ?
belong to you and no one else can use up those resources. This makes it possible to serve much more% e3 a) L4 [! a9 L, j% ^
traffic, faster.# v1 H# R$ J0 [% S7 A2 N; I
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
* s. m; L$ L% _! W. a) x4 {Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
4 _) ^5 ?# {% v" q& n2 vhere:! F+ U5 ]0 m6 w% }( }
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
- V" I% A$ L; qVPS&highlight=hosting
) b0 P5 g0 }* d4 ]3 @Dedicated-Hosting-vs Shared-Hosting4 [- i5 A2 L! D
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
: ^0 e6 Q P PHosting...Your-thoughts2 d \: ~: t4 W8 D9 C+ j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 61 j6 `- u! W5 |! A5 Q1 a* [
Hosting Providers for PPV6 J( s" C% q$ g
Beyond Hosting
0 ?. {& g8 a( u+ qhttp://beyondhosting.net/( T2 f- o x9 X, i8 h4 @& ?, K
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment$ p! J" t# o K7 Q/ u, ~
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when3 N6 q8 m D9 `$ f2 @
direct linking with PPV. Also, these guys provide great support.
6 r: z* g; N3 aProsper202 Optimized Hosting
- U3 x) v) ?; Whttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/' C' {5 x, t/ M$ M: q+ U" J! L$ l4 i
CPVLab Optimized Hosting/ V4 @- g' q7 i4 u) v7 ~# A3 k" ^
http://beyondhosting.net/CPVLab-Hosting/# ]9 m; ~+ {( s+ V0 d
Domain Names for PPV
1 L" y; {8 s0 VOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
$ k+ O8 d5 U2 Kwhere you're going to host your tracking software and your landing pages if you decide to make them.
$ E' X2 N3 ~/ J' l6 K: b" WOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
5 i5 N8 i$ k* {! `bland one is fine to start with, to host both your landing pages and tracking software. The .com,: ]! D! f' }4 h8 Y
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a. R2 `. X6 y+ B" ?# ]
term or build a whole website./ g# m- B6 e) @& `. ]
After you buy hosting, a domain and get those all attached to each other, the next step is to install F3 |" H Z* g, Y
tracking software on your domain. This is really important, because it is necessary to track your* t7 U( D' ~1 h* T
conversions down to keyword level so that you can optimize your campaigns. Without proper9 N" B0 b, M) y7 ~
tracking, it is impossible to know what is working and what isn't./ N: y4 x. }: `; B
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
" |4 U4 p$ F/ V3 Kis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
+ z3 T; D7 r" W% kProsper202: a! T. {' X; Y: S) ^; i
http://prosper.tracking202.com/apps/
0 u" D/ v% N3 [# e4 pCPV Lab
4 k: P+ X( O, u! L5 t; w* Ihttp://cpvlab.com/# M! h2 U; n& S: s7 ?3 ]
CPVLab Help Videos
! m3 D! h: E7 ghttp://ppvlab.com/oweiw/oiurw/vdm.htm
9 l. L: \ w+ m4 r8 ]( k8 M% q, YAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an; X, b& P4 ^+ E! w# F* F# c
industry standard.
, u, i; {: a. O. Z8 n" c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 70 U; _7 x4 E; Q& `4 ^. y5 ?2 ^
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
% X6 Q, X. e' z2 `' Z2 ugood support if you have problems with your installation.
* l! V# M4 l0 G$ |$ m6 CTracking 2024 y) e. }; t; }
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
$ s M% e, S, l) b0 T( z. A# Ocampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user9 m' H9 i8 W8 u; b4 o$ K8 I
area.
; @/ X4 D. A+ h" J2 mIf you choose this option, keep in mind that your tracking software, one of the most important parts of/ K: g3 k. J9 B9 o$ N: ~" ^, A
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202 P( r, _% X b* D
interface, and their hosting.
1 E$ a0 k) \1 y# ^6 }9 XAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
- H. M F; f& u2 i4 X5 N9 S; J; Y: I& eand targets which you are bidding on. Leaving this up to chance in order to save money could) F3 W2 ~- c' ], C
potentially leave you open to huge risk if someone else caught on to what offer and keywords you1 y$ ~5 D8 L. V
were using.
7 V5 c; q, ?1 ~! P/ a" u/ SChoose An Offer
: |4 j3 g& E# G0 k5 tNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
l3 Z% U3 O- g0 n, lLesson on Offer Selection
, H0 x# C: Y0 |* p8 [6 ~http://www.ppvplaybook.com/forum ... on-Selecting-Offers
2 ` |/ z6 `. ?$ \9 eIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
! @! ], `; h3 v P6 ~To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
) \$ ]- x& }" z/ a- D( PLeadImpact as the traffic source.
% z9 ^+ z1 t1 U2 M/ T8 b2 T# {Now the best way to learn how to put all of this together is to just get started. For some variation in
1 _# L8 l+ C$ Nthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked4 L$ M1 x4 y/ x
campaign.5 C2 E, l9 [; I3 }( V, `; n+ e
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first3 w0 }, j w1 `; L( _$ R8 O w
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
7 o% }' i/ @" D: E6 kthat all traffic is accepted.! k' C4 ^( Q0 X$ ~$ Z* v; t
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.( M) r: D p2 o' Z5 ]2 y
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can: I$ j5 y/ V- i( w; X, x) Y
get creatives like banners or images specifically for the offer.
' Y, {# z5 C' `2 X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
7 p/ j/ R/ T* G( MBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
+ y4 I! P& n* T4 u5 Z( J. d' K" t: wtrack my keywords. Without doing this, it isn't possible to see what's converting.
) o% T' N) I9 o: f. }4 jIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
7 v) }- D6 B3 u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
1 {' M6 p8 q, H9 D: rIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the7 l8 z$ P! n# \" g
bottom of the page:& K2 r3 M: x- E& _
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
* C- o/ y0 Z0 M. wClick on the offer → pixels → Add a new pixel and this comes up:
: ^0 @% z* i" q" }3 uMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL/ o9 D9 |. P$ b1 V9 p
from your software into the box that says 'Enter URL of image to load'.* R" }2 r; i. f# ]$ ?- @
Once you do this, it should look like this:
2 Y' b, o, A: B& s* {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 100 b# Z& w5 z8 a( v$ j7 H7 y G; P9 T# l
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:) m8 m6 E8 j1 x2 S; V+ O& u
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either. o0 g1 F* ^ T: B' z% s% Q
Prosper or CPVLab.
2 O+ ^& O( d% `' ]4 l3 K8 T. K0 t- d2 Q4 ^
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
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