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PPV GUIDE [PPV新手入门][28页]
) d" ~) H: V& S$ q' a2 F/ z) |6 ]详细的请下载电子书！4 N/ a7 A9 L! k. K* X' o
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% X: M& G$ H4 F0 g9 E' y6 ~$ H3 S
Newbie Guide
$ Y& H; G/ C2 v% y: QPPVPlaybook.com2 c+ ]' ?6 R" W; G$ ^( I
Tracy Shaffer; o7 L6 c1 j- L0 \8 ^* T
David Ford% z1 ?( z3 X9 a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 12 W. M/ |% @6 G3 h" r( U
Getting Your Mind Right to Start Affiliate Marketing6 n n7 A2 c C/ i! f" ^ J6 n% p5 m7 t
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an$ h) _" N; E. I1 N- F# S
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
. t+ {1 v5 c* U$ I8 B$ O& e1 Vyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing7 \8 O( L/ b- c8 s {, v
with any success, these claims are laughable and far from the truth.: ^1 a A' Y1 t( i* ]
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
" L O6 q+ i) x( T7 Iflow management. The main benefits are the low barrier to entry compared to other businesses, and
b1 o I0 _+ o9 r/ ^; ~: n/ Wthe ability for a marketer to be a one person shop and make an incredible amount of money with low
7 J( c- y' j6 p9 eoverhead.+ |: l5 D4 K- s
The winners in this business are the ones with persistence when nothing works, who know there's& @! R- { s5 B, f
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.9 v" v3 I* q% f, g
The cold hard reality is this: virtually everything in the space is changeable, what worked today can1 T5 _8 j# j0 C$ U) H
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
) _( x5 i( k( n5 tMost of these things happen suddenly and without warning, and they all contribute to the amazing1 @! `- q6 h& U- ~- U
learning experience available to anyone with a few hundred bucks and the ability to open an
( z S( n4 D) n7 q# yadvertising account." w% V( y. r B: K6 v
Your competitors are willing to work at this around the clock. This isn't a push button, instant business/ O4 b, t. p, G/ q! O
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet- a9 y5 n5 _" O8 z8 j! `5 E J
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
& _! P s5 }) N- [trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
0 t7 f( S. W+ b) e: E# aWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
# u, x1 f7 B/ s$ _5 Jstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get; N4 \. `& v/ l- J2 e
started building.
8 F% N0 g* k8 W! m0 n" @Things you need to get started:
! T4 P1 O# W/ u2 k. S1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)& w }3 n: }5 u/ b9 Q: Z: D
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)+ k4 s6 ~: \1 T7 j9 [7 G
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic), F2 t2 w& \1 o) C7 a
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
' L2 D& N7 J0 w! R7 c$ jThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
0 Z& N% {: H6 L+ W2 |- vwith PPV.
: i: R0 f, s( w) m% \. uBasic Getting Started Definitions, q$ k! w! d) Y5 U" }9 L
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more9 I; s1 g/ {" S U$ F m( F C
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main! o% A: S" h7 ^- C6 t0 |$ k0 B9 s, K3 O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
8 T4 ]( ^! R9 _, Ktypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
/ x% \- b9 G5 p% a- K, \5 dCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate- g2 C- B& k! D& g
receives a commission on that product. An example would be the Amazon.com Associates program,; `+ h, _' q. g
Comission Junction or Clickbank.
3 B3 l/ K! Z, b/ L0 u) h3 H) X4 W# xCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes3 R& G( N7 W- c
an action like filling out a form, submitting their email address, signing up for a service or sometimes" {, I( e9 Z2 Q, ~# _$ z
buying a product. An example would be Ads4Dough or Neverblue.9 k8 Y' \ G7 R- x
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's( \2 o3 D. ^4 A3 H5 }7 d
account, getting the affiliate approved for offers, bumping payouts and just about everything else2 o8 s {, T7 {1 O3 H* [; x, i
related to an affiliate's account at the network. Having a good relationship with your affiliate manager) e# G0 K/ O, F& l2 J% Z$ ?
right from the start can really help you.
3 ?1 A7 f5 l' Z; w& h! z8 F, mPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
- t4 `1 N0 z9 H, w% r: p; j. Iin pop-up form through downloadable software on the visitor's computer. The advertiser pays per4 p8 t# b+ v0 l% S f
view, starting anywhere from .01 or .015.
' Z- S$ Q6 I9 }9 X/ c0 Z1 E1 O0 HIn order to use this type of internet traffic, the affiliate can sign up with a number of different
! E& h K7 ]) e% _companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
: b0 u& ], k0 hMediaTraffic, and AdOn Network.
. }+ s5 G! L8 j% z7 P GDon't popups get blocked by pop blocker software?% s; d: M( [" I3 e9 c' B$ z
No. Popups are served in a new browser window as if the visitor had opened the new window
! p& U) X# p: K/ d5 pthemselves.
) H- L I' B6 \+ nHow many popups get served to the visitor?/ E6 h/ _* d) b$ v" L
The number of popups served varies depending on the PPV network. Some pop more frequently! J2 Y! G! J' Y: @7 M) C
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by# c# y: @$ `2 g3 p
serving this kind of advertising, so they have to toe the line between keeping their software
, P7 [6 _- L2 j6 r/ _# M/ ^' Rdownloaded and still making a profit.# @9 d; g) V$ M& C. j
Isn't this type of software bad? Why would anyone keep it on their computer?
- [2 ^3 b0 y2 ^( ~No, this type of software doesn't harm the user's computer.
, q2 ?0 s$ i* J7 i5 T Q5 XCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
3 P n9 p8 C1 l; L! c# H" S! y, i! |6 mtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
: a% y# B5 X3 P" V* cthat they can continue to have access to the incentive.
( z8 J- O" t# a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3/ u' B! s2 o, X) W
How to Get Accepted into a CPA Network0 U9 K9 _* V- q1 l$ H( A- C# }
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place1 v0 }6 W# i. s+ s
to start looking for networks is Offervault which lists offers and lets you compare payouts across1 a+ \% s3 J1 _
different networks.0 v2 E5 p( n$ O2 b- H i! \
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)7 q- x# m- V. N6 r2 |: h
application and be as specific as possible about your promotion methods. Usually some time after
& B4 q a! C L* p; Lreceiving your application, the company will call to interview you. The phone interview is a critical G, p& Y3 R1 g9 z5 A' e
part of the application process, and most networks will deny your application outright if they can't get
( c% ?) K7 a5 C' T9 R, z: kyou on the phone., P3 |% F3 E5 r
Often, the person who does your phone interview will actually become your affiliate manager after
) n# {: \6 }4 k" A' \* m6 |you get accepted, so it's a good time to put your best food forward.8 L4 q V5 e2 a E" a; p8 A
You might not relish at the idea of someone grilling you about your internet marketing methods over
8 x7 H$ F+ y r2 Kthe phone, but trust me, this part is critical. Have answers in mind for the questions:
* |/ |, ?$ ]8 T! mWhat methods do you use to market offers?
& c- [; W3 V1 f4 j' s WDo you already have a website you will be using?
* x* `5 H- f8 }% ZHow much is your advertising budget?
- ~( b* \, b" m7 S! O- i1 o, fWhat other networks are you a member of?: Y1 B4 I/ J0 v0 x
Who are your affiliate managers at these networks?
1 p- ]' g* D5 `4 |" s( yDo you use social media (Facebook, twitter, etc.) to market offers?) Q+ l: y8 D' J1 d4 @" v
How much traffic can you drive?) k8 o* J2 g2 E% i" [
Do you have a personal recommendation from anyone who is already a member?* T1 \& [, j' c) f* O$ l
Once you provide satisfactory answers to these questions, the network will approve or deny your$ M1 h; y, @5 z+ l4 q( s# m
application. If you get denied, just keep applying or call someone on the phone and try again. Be
9 ]& ?, A! i7 T2 Rpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
" p% z/ B/ q! n) v3 @' xfor the network can be helpful.* Z9 |8 I6 z: P+ _; A0 e
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
" o2 X6 s; u% w1 ~0 `! ^Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network7 T4 a* h2 D" R- R; S! s
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
. I$ p* |. Z* Rpeople can open a lot of doors as far as networks are concerned.
+ ^1 N+ ~. h# U/ q- yAfter You Join a CPA Network
1 {0 N0 z( Q) F% h# AOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager# ?6 p) P3 d$ o! H
and make an attempt to get to know them a little bit.
, Y. m8 D) |4 U- nFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
) F7 r* C6 D9 y$ `" sweight in gold. Start feeling them out from the start and try to get to know them. Once you get* _6 G. V% {( v* R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
' p4 B# X9 d, p& H' t+ ?0 A1 K dlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
2 @8 C) t1 R; D) K' Ybumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
$ J6 J" v5 m R4 |1 V3 _email.
2 ?) c1 x9 L0 @" a/ p/ @" T, J: k9 CFor more helpful info about dealing with affiliate managers, check out:
# |+ z) d' C5 ^1 r6 `6 [http://ppvplaybook.com/blog/musi ... -affiliate-manager/
& g# D$ L; a8 ^$ {/ @& [, _) Mhttp://www.mrgreen.am/affiliate- ... iate-managers-want/# F v8 a2 h& A" s7 M% v' r% U$ \- h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
7 `$ j) h a" Q+ qSet Up Web Hosting3 I1 D- p2 d: T! ?
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
; V( A0 ]* j4 t- F8 {# habout internet hosting. In general, you get what you pay for with hosting. When you use a shared- A0 q2 }! p8 K# v
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with; P: e5 F1 S* ?& a1 i/ }
whoever else is on the same server as you.
3 W# X9 }% s# z. J; k8 W$ W N2 bSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
, c& p2 k+ X( W! [% zenough that the visitor can't close the window before your pop up is even shown. You have about 3$ M, L ]9 _$ d' Z- f, u$ A
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
9 M- T3 i2 T( x; [2 e0 [To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
7 a4 s1 J9 B+ W! W) G2 _7 j) e! s' ?house full of roommates (hosting customers).& y& X, w) u/ i2 @
In shared hosting, this is like having roommates where everyone has no specific designated area inside% O. ?1 d6 i: D$ z: k/ T
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
' g7 ]$ l s8 U1 V. I% C' tfit.' O7 s6 y* _5 s# o. z3 r$ K
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than, j7 V' [" d9 W- j- g$ U8 e; u
the rest of the roommates, by virtue of simply needing more space and resources to accommodate. n; T/ o$ B; t9 _5 ]0 ]
their food. Everyone else's food in the house has less space to take advantage of.8 ]9 P$ s" i9 ] G
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
4 }5 j2 k m* _any type of hosting this is a bad thing, and especially while running PPV traffic.
/ a5 z* k7 \, W( B5 _- p+ ~9 |; yIn the case of a virtual private server (VPS), everyone in the house has their own designated space
D2 x( @8 r0 Q1 o( J" hinside the fridge to put their food, and other roommates can't come into that space. The server is
. i) B) _) f% L% H. Xpartitioned, so that each customer can only use a specific amount of resources at any given time.
6 t1 V6 _: m, t; w. }% lA dedicated server would be like having the whole fridge to yourself. All of the server's resources" S: x3 @3 l( D' y; W8 ~ f
belong to you and no one else can use up those resources. This makes it possible to serve much more
3 f a2 N8 N1 r9 ptraffic, faster.; K. Q7 Y& a0 ]3 u
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
1 M' W: R* s% @Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
% ?) ]2 |( B; e- c3 d" w: J. @- \here:
; C0 O* z, k" |http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-6 V7 j! u% G% }3 [
VPS&highlight=hosting
0 v" e; R% M) H# y/ KDedicated-Hosting-vs Shared-Hosting
3 K& z+ R% v0 ?# F' _http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-1 ]: F. E2 [3 I$ u1 G; n- P; V7 M
Hosting...Your-thoughts
v2 ^: H4 N7 S/ o+ P& u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
0 J7 I. t# M. eHosting Providers for PPV
) L: Z+ [4 z; d* U) A* P; T% Y) rBeyond Hosting
* j& M. O2 s! z) a: n3 yhttp://beyondhosting.net/2 [1 d' D6 h7 `/ I/ P+ M
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment& A1 e. R' w, S/ @9 H% }& \ u5 B0 b
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
$ ~% ^) M/ X6 c, }# adirect linking with PPV. Also, these guys provide great support.
5 F) i6 }) f6 E2 @* V0 p! GProsper202 Optimized Hosting0 ~& ]' o7 J# Y' y1 }7 A
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
8 C; B+ r) v- Q2 B! pCPVLab Optimized Hosting9 A9 M& B; U4 }
http://beyondhosting.net/CPVLab-Hosting/
0 b7 Q& A3 t5 x! [Domain Names for PPV- P7 r6 U4 W/ T- E
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
- ~" `" ~4 s- ~# w4 m( ^where you're going to host your tracking software and your landing pages if you decide to make them.% C$ Q% @1 |) z
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
0 i- K) b0 G: D) V8 ?7 Sbland one is fine to start with, to host both your landing pages and tracking software. The .com,
! K% p% b: K7 e/ {8 G' x.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a+ i8 n" \+ q% {% |& Y
term or build a whole website.
2 D& e' H. a2 `7 Q8 J; w" uAfter you buy hosting, a domain and get those all attached to each other, the next step is to install+ _! s& w" A; r+ j' {; p
tracking software on your domain. This is really important, because it is necessary to track your
" c0 |+ K8 v4 gconversions down to keyword level so that you can optimize your campaigns. Without proper' @; b0 s* M+ s9 _; I0 V2 R; D
tracking, it is impossible to know what is working and what isn't.8 K+ i z5 Q) y8 t' l
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software2 L2 U5 I- a* R# q
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.7 \7 X8 G3 f2 y9 @5 g5 k6 [
Prosper202( `% ?& g% x; o. q9 Q
http://prosper.tracking202.com/apps/
7 ?2 z# T6 i. sCPV Lab% R) \* Z0 J( _2 H
http://cpvlab.com/
! v3 I& y* o w! ~3 lCPVLab Help Videos
, T: A$ W3 h* B ~/ N, L( T# Zhttp://ppvlab.com/oweiw/oiurw/vdm.htm
' N& `; l7 u8 }* r$ GAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
) ?" O, g$ j) h) t& b* Windustry standard.2 p0 V+ e. N4 @, t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7' P4 R) w& }, v
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
" J5 N7 h" b1 x) L" F5 wgood support if you have problems with your installation.
& B( s' ]/ L7 c+ t% O: ~Tracking 202
. J7 ]6 {$ n& x; r. |Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
. A6 m' Z n: Z3 }' zcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user( X- @6 P4 G7 t) s3 l1 R3 g
area. w5 y7 Q1 x* t! ]
If you choose this option, keep in mind that your tracking software, one of the most important parts of
' y1 l" J; m) ]& \- Lyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202. t, o2 h) r' c' N/ t; D* O3 Q. o
interface, and their hosting.
9 G/ t$ K4 s, SAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
! a* k5 s7 \8 s& x1 |and targets which you are bidding on. Leaving this up to chance in order to save money could
4 D- f7 q# j' w$ o8 b+ x) xpotentially leave you open to huge risk if someone else caught on to what offer and keywords you9 J; A# w6 X! I1 ^) s2 V$ A$ n5 V* f
were using.0 [! L- d- x7 Z! b
Choose An Offer6 X1 {' ], ?* v r! s) f
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.! _' p) |! u2 _: x' q% G1 _! Y7 S% F
Lesson on Offer Selection
- P' {, ?- w ~' U" _2 {, thttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
' ~7 r! Y% _+ {7 gIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.% N% N, Q& }4 @+ a
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
2 f) V: m# t1 mLeadImpact as the traffic source.
$ j. S O/ B( X3 d: K# }Now the best way to learn how to put all of this together is to just get started. For some variation in# j" l6 Y( X5 F7 _8 f
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
9 ?: \$ U9 ]8 R6 h" kcampaign.) O, P ?: f; e
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
! {' w& |. w- D" ]page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
! M, T. v. `9 z: G+ q e) D- Xthat all traffic is accepted.- D2 n3 D! l: v- D! J
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.; r7 H9 N9 K3 [- \9 P& N/ a
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
! m! \2 d$ l( W; Z9 Gget creatives like banners or images specifically for the offer.
2 Q$ ?8 |- b' m% h! _8 l7 _3 y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
4 W1 p6 ~% b( J9 Y- Q2 e, GBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
7 |5 z+ d( e ]: J. f1 btrack my keywords. Without doing this, it isn't possible to see what's converting.2 x; h4 `, d6 J% A" ?
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:+ X5 }9 e/ f- n' Z0 B$ W" X; ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9! a5 v( R4 g2 ~) i
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
, x# X. ?# j+ l9 _. ~: |bottom of the page:3 }9 ^4 b8 \% a0 j4 R) Z) i
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
4 B/ {: b8 D G+ HClick on the offer → pixels → Add a new pixel and this comes up:- m( L# ]' K# @# g# q- c7 r% J$ E* i
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL0 I( _2 k) F" x
from your software into the box that says 'Enter URL of image to load'.
1 |: J! H8 _7 {6 Q8 }Once you do this, it should look like this:8 ?$ H1 Z x" O8 w0 x! c' G$ y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10) G! Z% \7 p6 v
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:; w0 M% S6 F/ v2 d
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either6 X" F( a* C0 S9 u
Prosper or CPVLab.' H+ E- N' A( Z5 z" J3 L- }1 c4 b
9 J4 q" R# b- J! V8 Z0 A |
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发表于 2012-12-27 18:47:17
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