|
|
PPV GUIDE [PPV新手入门][28页]6 j' U- d% X, Q' [
详细的请下载电子书！
2 d0 |8 Y) x# ^. l$ {3 V
7 P# @" [* A) c" m5 W: @9 A6 a$ U1 Y( Q. ~" k: y- D% I7 u) U6 T, Y
Newbie Guide2 Z z1 W# k2 ~
PPVPlaybook.com
# q2 N" G+ E, x4 Y1 p, \Tracy Shaffer& @2 V8 c* K8 ]$ G2 U/ a1 |
David Ford
5 x7 F8 r; S% Z% |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10 q. I+ O: _7 G: y. ?; g' K
Getting Your Mind Right to Start Affiliate Marketing
' k+ V. y( V, z' [The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an5 H# ^- c# ~# h+ @" V7 F) y
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where3 K+ O* t0 q: m& F+ g' `* R
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing; j) \ B e* ?0 ?7 l* x
with any success, these claims are laughable and far from the truth.
7 F( W5 S8 Y: RAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash: K" k! i! K7 u0 Q n' O! w
flow management. The main benefits are the low barrier to entry compared to other businesses, and
- u- ]7 c3 K! ?# ~% o9 p Hthe ability for a marketer to be a one person shop and make an incredible amount of money with low
- p* J& g& E. j( o6 D/ F* uoverhead.' \! b" ]- S, L# N* h& |9 j+ R
The winners in this business are the ones with persistence when nothing works, who know there's" W5 i2 A9 X1 v! P4 p
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
/ F2 Q* N- m! \' r- o! _The cold hard reality is this: virtually everything in the space is changeable, what worked today can$ g9 c; [" }; d2 Z
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.; k, J7 n+ Q+ V
Most of these things happen suddenly and without warning, and they all contribute to the amazing
. s9 F/ S3 v/ u4 M% n o& x3 B. Jlearning experience available to anyone with a few hundred bucks and the ability to open an( P! V h' ~2 l3 ?+ N- I+ [
advertising account.
7 }6 L4 h8 n& \Your competitors are willing to work at this around the clock. This isn't a push button, instant business: D1 b# m$ w" \1 c- W
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet' H0 s ^* a. w$ H" V7 }
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,3 L$ w& k @9 }: R8 }- [
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
g7 f$ I+ T( Q# |$ bWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you; m* T/ E2 u- Q8 H: Q) E
started building PPV campaigns right away from start to finish. With that said, time to jump in and get f$ a) ~3 w% F
started building.
! j# j$ x. B+ ]/ |: D) IThings you need to get started:8 L4 Z/ O% e2 ]6 z) K
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
1 }2 G1 B2 l5 n' z N# e% T0 s2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
' t( X- {: `7 @/ \8 L3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic) C; }4 Q7 g3 _- Z' P1 B
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)4 U! h7 I9 u. u* j" _: @) m
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
# x9 S$ l6 Y7 i$ ?% U2 Zwith PPV.. N& D: g9 X2 }% q, R) v1 u6 v4 X( H
Basic Getting Started Definitions- T" a9 {% _: G, z9 w
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more# B4 M3 D$ s# {6 p
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
+ `: G5 @6 A+ |& b1 m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 25 Z& E$ m7 a9 S1 O5 j6 ~2 Z6 C
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).5 }* d1 K m$ h) e' j3 }
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate& ^. ~7 B0 k D' @ C6 a3 y8 x
receives a commission on that product. An example would be the Amazon.com Associates program,
B! @% {8 i [Comission Junction or Clickbank.7 b5 L4 v9 q3 m1 V% z
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
, r r2 [4 {3 t1 V6 T; U* Dan action like filling out a form, submitting their email address, signing up for a service or sometimes
6 m, D* j5 {6 S% H7 H' U- ^buying a product. An example would be Ads4Dough or Neverblue.
* x4 T& n$ D4 }* d- I, T# K9 v# t) X$ bAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's( R1 b% N$ S5 _
account, getting the affiliate approved for offers, bumping payouts and just about everything else6 T; ^; B" z9 }( ]$ j5 R2 W, |
related to an affiliate's account at the network. Having a good relationship with your affiliate manager, H; V* p' e/ p5 f
right from the start can really help you.
+ {3 V! ~! f! H3 h# QPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served' u+ n: T2 n6 s- m; M- e* {' o
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
- \! F& O) h! ?: b! u0 }, u) |view, starting anywhere from .01 or .015.$ y4 u/ I6 A$ @6 V; ~5 \# c% M
In order to use this type of internet traffic, the affiliate can sign up with a number of different
7 v# }* b6 e4 O7 u7 ~& z* j9 H# [companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
* ]; h- C4 T" ~' h+ N& Q/ y4 X; fMediaTraffic, and AdOn Network.0 c6 D2 a: W2 s/ `+ q. ?
Don't popups get blocked by pop blocker software?& U! S/ r9 [% _4 u" z- N
No. Popups are served in a new browser window as if the visitor had opened the new window1 }8 r2 d K7 ^' i- E% b6 l
themselves.
4 G2 B- K- p) P" ~How many popups get served to the visitor?! x0 h/ q: n$ M8 t' d) ^& [, @/ Q
The number of popups served varies depending on the PPV network. Some pop more frequently
7 X' z, V7 F+ F/ \. {(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
/ G: ?& Z+ o; v, j; j3 F! L( Gserving this kind of advertising, so they have to toe the line between keeping their software9 D/ T y' \+ H0 _
downloaded and still making a profit.
0 j; |: f" Z( `1 a# N3 N2 iIsn't this type of software bad? Why would anyone keep it on their computer?, ~9 \" A( L9 v# |
No, this type of software doesn't harm the user's computer.
6 i6 m& y, `" ?. ]8 d" H& r NCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,! t, w* x: M$ j0 _3 v
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
& e3 h4 z5 s$ o! X4 i+ t# cthat they can continue to have access to the incentive.
4 s" z {. ]9 O. B! g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3- Q) l$ e9 @' _% R- o w7 W! o. D
How to Get Accepted into a CPA Network
- u8 w/ P* S: k) XIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
4 L% J5 ~2 o4 `to start looking for networks is Offervault which lists offers and lets you compare payouts across
& A1 t4 K$ @7 o, @$ Bdifferent networks.( @. i) M: @0 U4 V% C9 M% t
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)9 M& g* H4 A& C
application and be as specific as possible about your promotion methods. Usually some time after& F# y* H" W. |& n1 y0 ?7 Q
receiving your application, the company will call to interview you. The phone interview is a critical3 [) ~* r) K8 b
part of the application process, and most networks will deny your application outright if they can't get
! T" a! J# j& v7 @2 ?' [( W( g4 Myou on the phone.
( E) B) A1 r, v2 X) |Often, the person who does your phone interview will actually become your affiliate manager after& ]# _- \7 K( S8 C, c5 W
you get accepted, so it's a good time to put your best food forward.
' c# i3 D3 J' }9 ?2 s) m# jYou might not relish at the idea of someone grilling you about your internet marketing methods over7 Y- l5 R% ?% ~/ @/ T5 i! R! V
the phone, but trust me, this part is critical. Have answers in mind for the questions:
, j0 T: G2 d& X, x% ]0 @What methods do you use to market offers?/ x0 u+ P) X5 o5 n# J) S7 D
Do you already have a website you will be using?7 R$ L. y( e; H0 |4 l, e! p+ M! c
How much is your advertising budget?
: Y) `4 g4 d' K. zWhat other networks are you a member of?9 k/ q- ~- i, j: `/ g9 |4 Y
Who are your affiliate managers at these networks?
4 ~6 T+ q% j* [! }# f( BDo you use social media (Facebook, twitter, etc.) to market offers?
% y* ~3 Z. O9 yHow much traffic can you drive?
, g" `1 l* T/ V6 S) cDo you have a personal recommendation from anyone who is already a member?
1 F3 H9 c$ O9 R4 D4 ^( J5 Y' |- tOnce you provide satisfactory answers to these questions, the network will approve or deny your
5 y8 w$ p- j8 _* b' j( ^7 e3 kapplication. If you get denied, just keep applying or call someone on the phone and try again. Be$ v; m: `1 J8 E8 b& y4 ?
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
! {9 `9 c$ v+ F5 S7 f0 Wfor the network can be helpful.# h7 i% I2 `: \
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate& {! i+ C% Z4 ^/ b4 Q
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network! N( s5 O, X0 ]! a+ w" Y
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know: U" v( S/ M! A: ^$ e. k* @
people can open a lot of doors as far as networks are concerned.
. b5 E" t* `. h/ V' PAfter You Join a CPA Network6 j; y+ v4 `' a4 x) S8 b
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
$ y8 s5 u, _" o* S# J2 ~2 p! @1 land make an attempt to get to know them a little bit.
. m; i3 Q! ] N7 }9 ]$ nFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their' N3 ?' C2 N7 \8 N! Y/ R
weight in gold. Start feeling them out from the start and try to get to know them. Once you get/ f& u8 K: _; V* ^; e6 }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
& T* x/ C; B* o0 b. h* P, U' xlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout8 c4 o1 m) i; I- h6 n
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus. Z* `$ A, x+ u* ^. A; z# s
email.1 t( n6 R$ `1 r7 m3 _
For more helpful info about dealing with affiliate managers, check out:# B h {8 d' E! S; I/ Z+ o
http://ppvplaybook.com/blog/musi ... -affiliate-manager/' q. D" K. K1 z( ^7 _4 p! @
http://www.mrgreen.am/affiliate- ... iate-managers-want/1 @" B: f- w+ P: ~ g4 P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
( N- f/ o4 y2 \, \' }/ JSet Up Web Hosting
- y6 d* |. |: }# H2 zGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said$ `$ ^% O) \# E( P; S
about internet hosting. In general, you get what you pay for with hosting. When you use a shared2 V4 e7 o. `2 a. B! Z" q! T( Z
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with8 @" b6 ~8 b2 ]) @. G
whoever else is on the same server as you.+ Y4 i& H3 V7 C
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
7 H1 ]8 p0 }% ?( T, }1 v# `5 A- g, `enough that the visitor can't close the window before your pop up is even shown. You have about 3: R. _+ S: Q, X- r4 ~3 @
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.) Z1 L6 x% _& Q/ m
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a6 n7 c# w0 r( h. p
house full of roommates (hosting customers).
. N! I! k H# T$ D9 `& r5 B1 p: SIn shared hosting, this is like having roommates where everyone has no specific designated area inside7 a5 C; q; X6 x# Y, [
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
! e. p6 O; Z7 ]fit.
1 r8 t4 A k) W8 `* b: _0 w cSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
( L$ B3 z; d) z' K. n* Ythe rest of the roommates, by virtue of simply needing more space and resources to accommodate
& C7 ^% `. k( A$ W+ J# Ftheir food. Everyone else's food in the house has less space to take advantage of.7 Q$ I# i4 W. Y9 x; i
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
% G- n8 |5 N0 r/ l2 Lany type of hosting this is a bad thing, and especially while running PPV traffic.! E4 Z3 q9 E: C1 `/ I4 w" y1 }$ Z; u
In the case of a virtual private server (VPS), everyone in the house has their own designated space
! m( @8 {2 ]/ L; oinside the fridge to put their food, and other roommates can't come into that space. The server is
0 l6 z2 G$ ]" \0 y- a" p( u: kpartitioned, so that each customer can only use a specific amount of resources at any given time.* X! G) t# H9 m3 u+ i# e- Q) A3 g$ O
A dedicated server would be like having the whole fridge to yourself. All of the server's resources" K8 k( n! Z5 C& D6 w2 B2 ]0 D8 W
belong to you and no one else can use up those resources. This makes it possible to serve much more
7 j4 u7 f m$ S( l1 etraffic, faster.# C5 c/ D6 |; o( l& ?; d! Z
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
: C/ K- S7 Y. q& nAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
( W# z& F2 v# E* F( Fhere:1 _9 H% Q) J. _2 k) K1 y( W; S
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
9 \! U$ J# n2 M. s N, UVPS&highlight=hosting
g0 G7 R- a: D$ O2 |' d" { S, lDedicated-Hosting-vs Shared-Hosting
6 N7 d! F0 q7 w5 Q2 X- B+ _5 Nhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-1 C, f r* b2 g. g5 N
Hosting...Your-thoughts H b% h; R; T% h4 u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 64 S+ N) m! \7 w6 l2 w
Hosting Providers for PPV
3 r# K9 V# { x, K% n6 z7 K* nBeyond Hosting% T6 Z6 |$ r6 J- |/ p \1 L. I
http://beyondhosting.net/4 ~6 i* _" n7 t0 Y* I, \
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
: W" ]; {/ _/ t9 w# preceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when, F+ z: g( b$ a5 M
direct linking with PPV. Also, these guys provide great support.7 ~$ o% g9 J% _9 O
Prosper202 Optimized Hosting
7 D* l/ W+ G6 zhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/ ~. `! b% H' w$ m2 h1 i, q
CPVLab Optimized Hosting
* Y( n& A' H1 a2 r: n% Ghttp://beyondhosting.net/CPVLab-Hosting/; O, b* a: j1 ]) t* S2 r
Domain Names for PPV# v0 P3 I8 u% V2 ?
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
$ ]7 x; f3 F3 ~# q2 Q# E, n2 Iwhere you're going to host your tracking software and your landing pages if you decide to make them.
4 b- X7 o, z- {Oftentimes people wonder if they should have a specific domain name or a generic one. One generic," b$ b: L+ c/ M. N- s& D+ Y# `
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
6 i& @: ?+ I; H0 U. v.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
9 C! Y% r- ?( M6 Bterm or build a whole website.
R4 w4 w' G/ R7 gAfter you buy hosting, a domain and get those all attached to each other, the next step is to install$ ^3 n# S* J7 A( ?
tracking software on your domain. This is really important, because it is necessary to track your
7 {) D) U( h" q' U1 ]$ Nconversions down to keyword level so that you can optimize your campaigns. Without proper
. ^6 @2 z. u) H2 Ltracking, it is impossible to know what is working and what isn't.
5 x1 g- H6 S: n- \+ KTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software) I% j1 p T: I* m- p/ E* J
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.1 U# v8 T; g( n6 |) _
Prosper2024 i L6 H2 _" B' ?% G! d
http://prosper.tracking202.com/apps/7 t9 r6 Q! l* Q& \- w+ j* A
CPV Lab9 r0 T. g# K2 f- | `
http://cpvlab.com/
* t1 e* J4 f4 c: s. X; t. kCPVLab Help Videos
- E2 ^$ k! B1 c/ l; Shttp://ppvlab.com/oweiw/oiurw/vdm.htm9 f9 F' S9 P3 u5 n8 p5 C
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an+ \" ?' K/ x9 q: V8 g& o0 Y% C- h
industry standard.
" w( v, I& L% ~. J" y& z( s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7% k6 i8 F5 W! o2 Y2 d5 x* h
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
5 o1 g$ v* n- p; R- D7 }9 Ngood support if you have problems with your installation.: V& a* G1 I b$ p; v9 T3 S0 }
Tracking 202
/ R8 t7 X' A" X' u# [Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your3 `: f$ t6 ?7 V
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
6 W, h+ f/ d# A1 w* D5 @- zarea.
8 u$ t y% W. Y, JIf you choose this option, keep in mind that your tracking software, one of the most important parts of
$ J1 L4 ?0 J( d4 _; Jyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
0 w; i7 K+ C' U) ^4 Linterface, and their hosting.
+ N2 A/ W* r) Q1 `! ^1 L# k8 l3 R+ xAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
/ s8 a; h8 c" A2 c; }7 I! hand targets which you are bidding on. Leaving this up to chance in order to save money could6 C; X/ a3 P) u; |1 ^. ]. Y
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
/ ^: H3 Z2 X+ Q' uwere using.
8 d& L2 h! h8 @" V1 e9 |7 yChoose An Offer
! f, q; }) U* e, o7 bNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
$ Z2 ~- f) o9 _& ~Lesson on Offer Selection* |3 z% A/ j+ b7 @$ |4 M* A
http://www.ppvplaybook.com/forum ... on-Selecting-Offers o; O+ g. |1 N* v3 f3 E X
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
3 X5 _% C' r! a; tTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using6 F$ i0 K8 y, y2 b+ w
LeadImpact as the traffic source.
, M3 y) K1 T% f5 yNow the best way to learn how to put all of this together is to just get started. For some variation in3 i. V! ^; H# m
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked# x* Q9 C7 e" G: t- Z
campaign. o/ K; s' b5 {9 m3 i" e; c) {
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first8 V; a \' b7 A- E* z. ?7 t
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
r1 S: O2 J x, [. H4 ^that all traffic is accepted.9 j' ]1 v& e. O$ p3 y% D
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
. f" z* ?" @, f/ ?This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can4 Y5 E6 r& w( B; \: a
get creatives like banners or images specifically for the offer.
: E; M/ W& U1 s' E/ ^; K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 88 g3 H, m1 y7 B0 p0 T0 i# @9 P [
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can9 U5 I% N- z* \
track my keywords. Without doing this, it isn't possible to see what's converting.
% U* [1 e7 w: b# U7 Z0 i! h% xIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:* }- O+ ~8 c6 F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9; i4 i) S! l0 `
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the+ P% K7 z. f' L4 [; [: I& g- I
bottom of the page:2 M4 y+ }( Y6 A$ x. w5 [ U
Next, I have to cut and paste this pixel into my offer at Ads4Dough.5 \: H$ S6 C! u1 G7 i, S
Click on the offer → pixels → Add a new pixel and this comes up:7 k, o- [: K7 U/ N( _6 _; w
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
0 I! E- r4 k z; ?from your software into the box that says 'Enter URL of image to load'.
+ {6 p) E/ x. v" w8 qOnce you do this, it should look like this:0 J2 Q$ v( e5 R# h9 Q! }0 k+ Q; C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
( g- X0 e0 ?6 x% E; E MClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
! \0 q! |7 {% d6 @; rNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either( e! A0 V7 }7 I4 O
Prosper or CPVLab.
7 J6 B$ d, [3 h! R( `$ l- ^" |% {/ \7 n
|
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
