|
|
PPV GUIDE [PPV新手入门][28页]
; s3 W0 Z5 B, c4 _; i7 ?详细的请下载电子书！( ^8 F( F$ _, p& ]7 ]
5 J2 l& W8 i9 x* ^, N0 {
' ?; l$ u& v8 A, N
Newbie Guide! S$ \4 R& ~: U" J- S4 e
PPVPlaybook.com
& e, c) |; {% m' gTracy Shaffer
% V- [+ M$ m$ F9 y5 b7 {David Ford
+ [) G1 D# [$ Z+ U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1 Q/ t; T) Q" |; T
Getting Your Mind Right to Start Affiliate Marketing9 T% r3 L* s: P+ D0 `: \/ {
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an2 I: ^- l, r7 U
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
q8 D, Q( n- U7 p/ v! dyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing0 e, x( a0 b" U1 v+ y" ]9 n9 o
with any success, these claims are laughable and far from the truth.
8 L( T$ R6 z4 M5 v* b0 i5 [; x# W# YAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash8 R2 \6 ~; F( E8 N/ M2 [5 \
flow management. The main benefits are the low barrier to entry compared to other businesses, and
& l8 ]/ s4 w4 S+ Bthe ability for a marketer to be a one person shop and make an incredible amount of money with low' ^+ S0 m: y% B: V! ~% M
overhead. D2 l7 }, C' @9 q) C4 ]6 i
The winners in this business are the ones with persistence when nothing works, who know there's
: V. J# d& B9 q; Z" ]/ o6 \/ j xplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.8 N8 b# M7 f" ], m; d2 k/ P
The cold hard reality is this: virtually everything in the space is changeable, what worked today can, L" p! }7 T2 y% A
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
6 P: W3 Z! h- K. l4 ^9 W6 G: GMost of these things happen suddenly and without warning, and they all contribute to the amazing, p/ r& v3 a2 {0 Z1 \ c+ x* H
learning experience available to anyone with a few hundred bucks and the ability to open an3 b+ `& c9 y4 V1 }' m/ k( ~
advertising account.
+ k4 ` d" i) N- \Your competitors are willing to work at this around the clock. This isn't a push button, instant business, z; F; ^) X9 D$ `4 p' {! X
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet) C* p/ |4 O, `: w* P; S9 m
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
8 x' Y* K7 P9 m4 x% K0 Utrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
( T- J2 ~; b# c8 n) s: }2 bWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
* z$ l" V( A: c8 ]* V6 }0 Y' vstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get+ r4 A/ {, K5 C
started building.! A, b4 F- e# \7 w
Things you need to get started:
. e. N$ I C7 D, B1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
* C) k& m* y' O5 r2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
6 }3 S3 y$ Z5 g5 X S) a# l3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)* H1 i g& ^' J6 ^" @ x- b
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
0 {4 i0 A7 k) ^This guide describes from start to finish, how to get started in affiliate marketing by running traffic
0 c' U* R Z. [4 V& Q% \' Gwith PPV.
9 i- h: ~) u5 ~6 @! jBasic Getting Started Definitions
& W2 I4 B- b0 X h. U. OAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more; A7 v3 z* q& D" B" T
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main3 M" o6 S$ h2 K7 P9 R% I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
. J1 f/ Z, p P' T& z6 itypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
8 O/ p" T- i; o; B9 SCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate& {7 j, i5 C; _
receives a commission on that product. An example would be the Amazon.com Associates program,
" j% L' P0 }. b) P3 M$ ^/ b9 oComission Junction or Clickbank.! A R- b% H' T
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
$ y% O9 z0 L3 Z3 |4 a( [" ^an action like filling out a form, submitting their email address, signing up for a service or sometimes
' N k. E8 t+ x( x- }* }; ?, [buying a product. An example would be Ads4Dough or Neverblue.2 y8 e# _9 v; d/ q d: Z
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's. w% h7 i6 ^1 F$ l' A o! {
account, getting the affiliate approved for offers, bumping payouts and just about everything else/ ?! V% ^0 Q9 G! h# t
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
; x: ]* M% v0 i. ?$ @/ Hright from the start can really help you.
$ T9 Y3 e2 e6 u6 [& q4 R: D& wPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served h% Y9 o3 I) K: Q9 z d P' x: \- T" G
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
. j7 h) n2 a+ g/ D% I0 y+ mview, starting anywhere from .01 or .015.
t7 @/ s* ?2 Q xIn order to use this type of internet traffic, the affiliate can sign up with a number of different
' v$ e3 C2 I) B P9 Ocompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,7 m# O% H1 K$ C1 H2 |$ `& L0 \5 {
MediaTraffic, and AdOn Network.3 v' f# R! D1 y. K( |5 q
Don't popups get blocked by pop blocker software? r- {/ E# \. o5 i; I
No. Popups are served in a new browser window as if the visitor had opened the new window
6 V7 |- e; Y2 h# k) m: S2 Othemselves.+ D- L' H* ~ n4 E( N2 ?6 K) ?: Y
How many popups get served to the visitor?9 m {: y9 L" |. s$ \- t" D$ p! [
The number of popups served varies depending on the PPV network. Some pop more frequently
( V1 |2 n2 }, V% d" r# ^2 a. V! Z(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
* v# z2 d l1 _& C0 h% jserving this kind of advertising, so they have to toe the line between keeping their software
8 ]- l. R2 p% Udownloaded and still making a profit.3 X/ b$ @: ?6 B
Isn't this type of software bad? Why would anyone keep it on their computer?
Z8 z# G- C3 R1 {No, this type of software doesn't harm the user's computer.
" p8 o+ V! ?& p$ U2 PCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,* U& s2 L4 i% u3 e5 y5 f: s
toolbars or videos to place the software on their computer. The visitor keeps the software in place so9 u. q- `! ]' r0 t! r" ^* l" c( P% @
that they can continue to have access to the incentive.
: g& ]+ L J2 c3 V" w; c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3; B/ Q8 O* Y8 v- C
How to Get Accepted into a CPA Network6 s& [4 q# l' V. d
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
J- C5 \( O! k* Tto start looking for networks is Offervault which lists offers and lets you compare payouts across! o9 l2 g6 V& q0 J' r
different networks.
8 o, K: H( @8 u/ h. U; Q& g2 dOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
8 G% V/ \" B: w! {# L- q* H _application and be as specific as possible about your promotion methods. Usually some time after W9 {: [- I, \
receiving your application, the company will call to interview you. The phone interview is a critical5 f+ r8 V7 I: I( _& Q' L% ^
part of the application process, and most networks will deny your application outright if they can't get
- e1 ^0 V% P) g9 ]$ l9 R1 X' N! q& ]you on the phone.0 T4 r0 W2 G& @" u
Often, the person who does your phone interview will actually become your affiliate manager after
, ^* Y( T/ J) h$ N. e4 b; [- q4 Eyou get accepted, so it's a good time to put your best food forward.
% x& Y1 r4 M x0 c, N2 CYou might not relish at the idea of someone grilling you about your internet marketing methods over k* `& E" j7 ^0 h! ]+ U0 x% q1 v
the phone, but trust me, this part is critical. Have answers in mind for the questions:4 p8 q' Y: [+ A9 V
What methods do you use to market offers?
' z! f$ V( _2 N! gDo you already have a website you will be using?
4 f* Q& ]' h1 fHow much is your advertising budget?7 V& O- O& k3 k' [" c
What other networks are you a member of?
4 l/ F6 S0 b2 }2 j/ _Who are your affiliate managers at these networks?
8 e% q. Q# |# G! f iDo you use social media (Facebook, twitter, etc.) to market offers?
& F: ]1 ], g$ a7 ~' UHow much traffic can you drive?
3 F9 y% N9 U) g- ?7 BDo you have a personal recommendation from anyone who is already a member?
. Z' C' B4 j/ A1 ~; k2 tOnce you provide satisfactory answers to these questions, the network will approve or deny your
7 x* A Q j4 d; u& v/ i, fapplication. If you get denied, just keep applying or call someone on the phone and try again. Be% |& B1 ?9 e. o5 u1 C9 a4 O
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
/ p% F6 D; H! {0 p" zfor the network can be helpful.
7 {- g- c0 E2 X: y* r; UTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
4 a. e# \( r, C+ P% Y2 A: L3 |Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network' V5 H, C3 |# O0 ^
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know X: w% i0 ]9 t+ g1 o; b
people can open a lot of doors as far as networks are concerned.6 H c* y9 p7 Q/ J4 g- a Q& p$ j' b. P
After You Join a CPA Network
" y9 c4 M9 M2 n5 M5 OOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager8 E' \& E! d8 i( T" b( a
and make an attempt to get to know them a little bit.8 c1 c! T$ {* D7 q* ^& H8 A
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their1 B7 A$ Q3 S& [7 ~+ W
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
: f t9 H9 w: I, S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
& `! ]7 j! |8 J& e* A# @larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
. H0 o8 H) H$ S- ~; L3 wbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus9 n" M" z, K1 Y3 @- Y' u" t: x
email.
' c" N0 Y% [3 o( QFor more helpful info about dealing with affiliate managers, check out:
+ [) u3 k6 Z9 ]http://ppvplaybook.com/blog/musi ... -affiliate-manager/2 _: i. F" g1 X2 a+ A
http://www.mrgreen.am/affiliate- ... iate-managers-want/1 s! q+ R4 m$ d7 y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5* |; n- p3 I7 [. ?2 }; X2 ~
Set Up Web Hosting
4 k( @7 ?% j$ jGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
4 J0 r) l" i6 C6 K7 Vabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
) F* \* J+ K# jhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
5 n5 |1 G; b1 p3 F3 z. I" fwhoever else is on the same server as you." M: G$ n6 m' G
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
( @0 V2 C) T' eenough that the visitor can't close the window before your pop up is even shown. You have about 3
- K7 ~) {- s& y1 p1 oseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.. {! J' G5 d& w; ?( |
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
5 H) w/ X" Z& }) q' a6 vhouse full of roommates (hosting customers).! r/ Z) t4 @" }& C
In shared hosting, this is like having roommates where everyone has no specific designated area inside
/ n" P1 ]# ~& l- B% t* Y6 gthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
; U7 f$ K" b: C F) |7 w4 d5 c6 T7 afit., R y! o: a% {
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
8 [" \0 S& U J( u ?the rest of the roommates, by virtue of simply needing more space and resources to accommodate. u* J+ k8 T: g
their food. Everyone else's food in the house has less space to take advantage of.) {2 M+ P& g. K' E$ E: k3 U
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
4 r" t) l8 ^9 ^ Nany type of hosting this is a bad thing, and especially while running PPV traffic.
4 y4 w- j6 w* w) h' S7 L* dIn the case of a virtual private server (VPS), everyone in the house has their own designated space
+ R+ ^' k! C1 Q N8 h) _ hinside the fridge to put their food, and other roommates can't come into that space. The server is
3 L! k- X8 S3 |- B5 _partitioned, so that each customer can only use a specific amount of resources at any given time.+ D% l0 X6 o$ @. N6 R' _* t
A dedicated server would be like having the whole fridge to yourself. All of the server's resources* L! I. l: `) o0 b$ |
belong to you and no one else can use up those resources. This makes it possible to serve much more' Q$ E* ~0 x c5 H* |
traffic, faster.' D+ l; [8 h) Y+ c( E, C4 O
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server. X- b/ L# q/ R: |
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is5 ]5 V8 u5 o2 z/ H- [0 z
here:' U7 d! {+ [ p& V" P( I$ a- ?( B9 {
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-( o' {' p4 I- m( d
VPS&highlight=hosting4 L2 X4 I3 y9 ~
Dedicated-Hosting-vs Shared-Hosting
$ n1 b, w6 }/ A% i" l3 B7 [http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-+ U$ b0 F8 K6 }- |0 q' a2 ?
Hosting...Your-thoughts! b% W8 ^1 D$ P9 W3 v3 d; T; S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6' b; b' ^3 E2 ]$ N2 A* d
Hosting Providers for PPV
/ J% ~% E( z6 m& O+ TBeyond Hosting
. Z, c* T5 q( \( u- b( L0 {http://beyondhosting.net/
/ k' `4 r8 h) SWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment: U) ^8 r c$ W! Q1 t- Q: {/ T$ [ n
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when5 p/ V2 h; R8 F, G3 i+ l
direct linking with PPV. Also, these guys provide great support.
3 x. r p4 W9 a1 [Prosper202 Optimized Hosting, B. P1 ^. _& J& ^3 V" d
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/ J. K& O0 |: n: n
CPVLab Optimized Hosting
. I% [" \0 K7 W9 e! p/ shttp://beyondhosting.net/CPVLab-Hosting/
! Y6 ?* H$ m2 U# h. ^Domain Names for PPV
/ F) U) M- r5 v K, X# COnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is6 R1 @- K9 i0 G& O7 X$ A! r& \: h& n
where you're going to host your tracking software and your landing pages if you decide to make them.
/ n# k( e' s+ P, w& yOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
9 `) W2 S) K6 @4 q2 q5 z" l3 O+ hbland one is fine to start with, to host both your landing pages and tracking software. The .com,
0 v$ y" L/ ]1 X4 _.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
: x. z3 O$ O" b J- r/ r2 n Aterm or build a whole website.0 t f) P& ~8 F. A9 u
After you buy hosting, a domain and get those all attached to each other, the next step is to install( o% @# P# k. I0 {+ Y+ i6 f! D
tracking software on your domain. This is really important, because it is necessary to track your) j; H( k8 B6 _( b
conversions down to keyword level so that you can optimize your campaigns. Without proper4 ~$ g+ K0 d# f; A
tracking, it is impossible to know what is working and what isn't.
3 {9 O+ ~2 ]* D4 u3 dTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software, Z( |+ Z) c. Y$ o1 L2 N. I) t
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
( r1 Y$ b3 D" _5 W( zProsper202: k8 a( {7 v; ?& s- ^
http://prosper.tracking202.com/apps/, p0 |/ S1 o# d5 U
CPV Lab- y1 f( C I, Z8 c5 d) Q$ W y/ {
http://cpvlab.com/- |0 n6 V# N" v0 U" R5 s
CPVLab Help Videos
$ b' Q2 a& ^4 K phttp://ppvlab.com/oweiw/oiurw/vdm.htm
: I0 h. L/ C1 nAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
5 ~, d! n, E# j4 V6 F. r0 nindustry standard.# i" V% u8 a; w# ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7/ w+ H a/ R5 y3 J+ \6 c
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
4 N8 U: Z3 W, `good support if you have problems with your installation.4 l" _- ?3 M+ p9 P- m' L
Tracking 202
3 c1 D( u2 ?3 TTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
" e. i! n1 S4 Y: S, ~( Tcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user& ~, I' F1 H6 i8 m R4 Y9 @
area.2 S5 n1 W' d) l
If you choose this option, keep in mind that your tracking software, one of the most important parts of
! u+ x! o" I# d5 l' I( F; Y! c, _your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
& ` v+ G, l: u* w1 h$ hinterface, and their hosting.! W, }8 o! i1 y- |7 i- u
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
% p9 {8 ~* a2 r5 u2 Gand targets which you are bidding on. Leaving this up to chance in order to save money could7 S; W; b6 x& x* {
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
5 Q; X# O7 c# m2 _were using.
9 y I6 o4 m. [% B" tChoose An Offer
4 I0 i$ M# _( ~) f+ R* ANow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.0 V( Y; U. L4 {& \% P y
Lesson on Offer Selection
) F: Y8 m8 a2 V/ L9 n/ phttp://www.ppvplaybook.com/forum ... on-Selecting-Offers! y: @! J2 z3 i' m, }! ~! ]9 v
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
4 ]! }% h( g' MTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using5 V! ^) v# |: z/ X( q
LeadImpact as the traffic source.! Y7 }2 Y9 ~1 Y( v
Now the best way to learn how to put all of this together is to just get started. For some variation in
) L" ~0 d# v/ [ k a D* @8 cthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked- ]" M' i/ l3 O4 ^8 P. k) b
campaign.
' e$ L' H6 O0 @) P5 o6 EWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first$ M8 l i, S2 z% |- R( F
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
: d G, N* x2 P& O! T* y! Tthat all traffic is accepted.* k& M. y" O3 l% D
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.) U" J; _9 D# P& e! w9 X, _. A
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can8 j# k4 F9 H9 p: q) ]1 O+ v
get creatives like banners or images specifically for the offer.9 f H- Q7 i8 v S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 88 n# ~* d2 V- c
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can. k5 a/ O. Y2 s1 W
track my keywords. Without doing this, it isn't possible to see what's converting.8 _8 n. |+ L c9 R5 w
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:: a% |; |% i+ T3 U9 l8 B7 J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 91 x0 \. P& U+ S, o
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
4 T% c9 a Q' J- B0 `bottom of the page:
- V. {/ u! D: H+ B) Y# C: b. C& MNext, I have to cut and paste this pixel into my offer at Ads4Dough.
- l- W R! u5 a3 q9 f$ w1 e: J. Z% bClick on the offer → pixels → Add a new pixel and this comes up:& ^1 d; r, g+ Z* `0 k
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
0 f0 `4 c" {" d/ x, A/ nfrom your software into the box that says 'Enter URL of image to load'.
( f3 V6 h: |5 pOnce you do this, it should look like this:
# y2 R% E) t1 l. L* P- z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10+ `3 r; K7 p( U/ t8 ^1 O9 t# q5 ]
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:* X5 V ^) H+ N
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
* ]- Y+ {, A& S* Y2 A- BProsper or CPVLab.8 _: {4 x' s: z. A5 n: r
9 V0 \2 M7 S4 Q8 R$ i6 W' j( H |
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
×
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
