|
|
PPV GUIDE [PPV新手入门][28页]
% ^$ r+ B D1 U* }1 m: V0 ^( O详细的请下载电子书！! p+ I, p+ f2 S( m$ p! q
0 L' T) E) F# u0 N" z1 ?7 a+ ^
! H K$ f6 G' U. O% V! t( t0 Q* GNewbie Guide4 b0 y# N% g a8 b" I/ o8 v0 f1 ?
PPVPlaybook.com
2 |' C/ p$ ~9 m6 pTracy Shaffer& B% P5 ^) d- Q5 A5 \% m. h. B0 D9 [
David Ford, m& n! |+ M. S8 x5 L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1+ U6 w* l+ [* C2 N$ i E) G! @
Getting Your Mind Right to Start Affiliate Marketing+ r. N5 g8 l* N7 W8 v/ E
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
5 Y! Z/ z7 \1 Z1 P$ @; n- Oever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
. k; g& y* I( s7 J- _5 Vyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing+ ~- b6 G% W+ d) J/ j
with any success, these claims are laughable and far from the truth.1 e9 \2 B6 `9 x, f; O% B, i& C
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
9 ]: b" \" f$ }2 fflow management. The main benefits are the low barrier to entry compared to other businesses, and! ~( @. Q8 q% M" ~7 L* Z8 u
the ability for a marketer to be a one person shop and make an incredible amount of money with low
7 g. f4 n& x% i0 o5 m- `overhead.
6 x- J( n. w3 X( Y" E2 H7 z5 VThe winners in this business are the ones with persistence when nothing works, who know there's9 K" e2 G/ E ]( M) m
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
( _. g4 |4 p0 r4 F+ u3 ]+ i) ~The cold hard reality is this: virtually everything in the space is changeable, what worked today can& B. j% u9 T8 r% a% q* C# n
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
' I0 X$ m% K3 I4 u GMost of these things happen suddenly and without warning, and they all contribute to the amazing) S5 {$ H) D- T
learning experience available to anyone with a few hundred bucks and the ability to open an
8 r9 z* T2 G J/ aadvertising account.
5 Q3 E; f. Q3 W# R ~/ YYour competitors are willing to work at this around the clock. This isn't a push button, instant business
( I+ R4 e6 K" l- S% Z0 o. Ywhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
, |5 c- d" r% L% W! b, @marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
: c/ G# r K$ s# h4 @trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
9 E; S- S$ ~( { k0 s3 vWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
8 b- q6 I K- o+ xstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
( R$ _9 T8 [& ]6 D7 H2 q/ P- `8 V8 ystarted building.
0 u5 W, ?' `8 @3 S; i! s: C2 CThings you need to get started:
N) \$ B+ o2 _( y5 w) `1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)# E/ e Y( C5 R4 S& @: B0 f7 c
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
4 r6 l+ S! _+ h2 l. ?1 k3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)7 R! ?9 O+ Q' @7 i ]) B
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
6 {7 \5 p* M; B3 q7 P4 r" h: l$ nThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
8 e6 N4 N5 k: W9 i* J+ w7 [with PPV./ d9 e6 M/ l1 t- Q( l, f
Basic Getting Started Definitions
0 e! e3 I" a" U) c' m/ IAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
x- {# V9 W8 j+ P$ _. F4 ?affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main* }7 a4 j, l: R1 g* h: R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
7 w" N9 S- o8 ~0 Atypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).9 K) K2 r. a/ f J4 E3 r$ E
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate; u$ {. Z7 m, {9 [8 w/ Y; K
receives a commission on that product. An example would be the Amazon.com Associates program,
, O0 X4 z: ]2 \4 SComission Junction or Clickbank.
8 ~4 j8 Y0 `5 E" j# kCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
) d! I. j' O, d; R* D: B. o3 Z4 K# Kan action like filling out a form, submitting their email address, signing up for a service or sometimes
. {5 @% \0 G# b Ybuying a product. An example would be Ads4Dough or Neverblue.* k& c( z/ L, @* M8 V
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's- r; X/ _0 S/ X* e5 H7 {
account, getting the affiliate approved for offers, bumping payouts and just about everything else
; a& V4 P3 o O- D4 ^related to an affiliate's account at the network. Having a good relationship with your affiliate manager
' m: i+ f5 B% `) ~, c* b) Xright from the start can really help you.- G) o* n2 Z: E$ b
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
8 P; R1 }( l- T7 P) G4 Vin pop-up form through downloadable software on the visitor's computer. The advertiser pays per- w T, c3 f' }# x3 R# m
view, starting anywhere from .01 or .015.2 ` R9 B4 D6 f1 @
In order to use this type of internet traffic, the affiliate can sign up with a number of different& e K# w" s3 G: a8 [% k7 y
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,: ?7 H1 S+ k; G9 x0 U* @7 @
MediaTraffic, and AdOn Network.
4 j2 e7 ~% a7 {: H+ c A& j3 |Don't popups get blocked by pop blocker software?
+ Y8 Q1 z, {$ B c" H) [4 WNo. Popups are served in a new browser window as if the visitor had opened the new window
# V6 U& V/ @; {" c' {# Rthemselves.
) T& O3 ] j) v* t! |: n+ lHow many popups get served to the visitor?& M0 S4 i% F2 Q
The number of popups served varies depending on the PPV network. Some pop more frequently" Y8 L# C2 F& E, t" {. O
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by( y/ _- J# R3 Z& k: \$ n
serving this kind of advertising, so they have to toe the line between keeping their software
9 O4 ~2 s% U# Zdownloaded and still making a profit.6 M1 P9 r8 _& g. A/ Y
Isn't this type of software bad? Why would anyone keep it on their computer?/ O$ Y* [9 l; h
No, this type of software doesn't harm the user's computer.
( O. q1 Q! i8 f+ ^Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
3 _8 J$ x% S' e1 w4 wtoolbars or videos to place the software on their computer. The visitor keeps the software in place so4 Z8 H" C* h' o/ c+ N) W
that they can continue to have access to the incentive.
. \3 @8 T4 Y1 ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
" p5 Y: i) z. G" L1 P* J. ]How to Get Accepted into a CPA Network7 R* ]' Q1 m6 E' f
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place$ i" @4 l* V" d2 I2 R
to start looking for networks is Offervault which lists offers and lets you compare payouts across7 P+ Y2 d1 {3 X" g0 q6 x
different networks.
: v* ?4 v, z3 U" y" V! dOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
1 p |/ d3 I4 \& g! F' n% N; F& papplication and be as specific as possible about your promotion methods. Usually some time after
& K9 ~$ [: V. S$ E2 C' P+ k3 yreceiving your application, the company will call to interview you. The phone interview is a critical
# F3 }& }, W K4 z; {# Lpart of the application process, and most networks will deny your application outright if they can't get; m# l5 m- n' w% l% R$ o6 z& Q' d
you on the phone.
% L( z0 I* W [! _2 JOften, the person who does your phone interview will actually become your affiliate manager after/ T1 s" t+ Z# E7 h
you get accepted, so it's a good time to put your best food forward.
) k/ D& H- l/ x9 ~: o7 R* OYou might not relish at the idea of someone grilling you about your internet marketing methods over
# o8 Y% m) A1 I9 u, S$ athe phone, but trust me, this part is critical. Have answers in mind for the questions:5 o0 i* C( V+ J
What methods do you use to market offers?
& w) ^% s3 K/ ^Do you already have a website you will be using?
- g2 @6 r* U: c) n1 f' O& i$ zHow much is your advertising budget?# k: m, z' o. W3 H
What other networks are you a member of?
7 k* ~1 G( w" _8 \+ Z7 pWho are your affiliate managers at these networks?
6 J6 i a" k; q2 U2 D% TDo you use social media (Facebook, twitter, etc.) to market offers?
2 {+ k( g) H& J: I; jHow much traffic can you drive?4 }- ?: p- b! B4 @. `& r6 r, Q
Do you have a personal recommendation from anyone who is already a member?
/ ~3 w4 _# V! XOnce you provide satisfactory answers to these questions, the network will approve or deny your O) h7 d ?8 U* H P( C% h: _
application. If you get denied, just keep applying or call someone on the phone and try again. Be
; _! D4 U& d4 j8 C+ z$ ypersistent. Also, getting a personal recommendation from someone who is already an active affiliate
2 i/ V8 x5 S% ^# W. J( ofor the network can be helpful.
. ]" W5 G2 _+ G0 z3 [4 A; M& ]" `# ITo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate! Y2 R h; c4 k, n- P Y9 A
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
9 i0 _' f P' w S/ o- h0 downers are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know4 u8 s$ B% c; ~* b0 b: \
people can open a lot of doors as far as networks are concerned.
" |" w1 U+ V. p, d5 O/ jAfter You Join a CPA Network: X; H$ X/ |. e6 Q5 S5 x, c
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager1 `# H) _& _9 c6 m$ `; L
and make an attempt to get to know them a little bit.
6 a6 _4 q! A' tFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their: ?6 @8 N" @$ Q* n: ~" x6 y/ O! o
weight in gold. Start feeling them out from the start and try to get to know them. Once you get" E. t/ |! @1 s* O! v& T) n) K! I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
& B2 R% `- n! Y0 \/ k' `larger, they can really help you with your marketing efforts, scaling campaigns and getting payout. p, C @ P5 k% f
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
" p4 r/ g0 s% [' v, memail.
6 o& z- x5 _- Y+ I& O9 K: dFor more helpful info about dealing with affiliate managers, check out:
* B7 f7 e' X7 s; ihttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
7 b, R- q1 T! f" ?# y3 R, o' n. y9 Fhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
7 _8 e! e y- |8 O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
4 e0 X4 n8 v7 g: GSet Up Web Hosting
- b+ ]' |% Y7 RGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
; v8 O& r `; u3 ~" sabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
/ ?3 C. p7 N# T9 I; _, Y2 ~host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
S- O: y! X# K9 ]whoever else is on the same server as you.+ s; t/ @! ]9 L* a. p' g
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast9 W" M% J- Z8 ` ?
enough that the visitor can't close the window before your pop up is even shown. You have about 3
$ E2 z U: v9 {1 ]seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
) p. e j, N, rTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a$ {$ ^' G& {6 ~( k4 `$ m4 P- I6 k
house full of roommates (hosting customers).
+ S/ l* F( e, W. k) ?8 tIn shared hosting, this is like having roommates where everyone has no specific designated area inside. Q# H& N. W% g: N: | z
the fridge where they are supposed to put their food. Everyone just jams their food in however it will+ G- Q0 F( p& z7 i* h/ ~
fit.4 D& y6 o" ~: o# U3 h7 x8 N* K
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than& e4 i7 q. Z ]8 |* X: Y
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
# C' ~$ U: s" n: `6 q, t. dtheir food. Everyone else's food in the house has less space to take advantage of.! v5 R1 H/ z: K: E+ `( c& _2 L
If you have less server resources to take advantage of, your ability to serve popups will slow down. For, @9 g {0 K! Y4 W/ Y2 |0 X
any type of hosting this is a bad thing, and especially while running PPV traffic.
- b$ p; r- Q) R4 b2 Q6 x! c: {In the case of a virtual private server (VPS), everyone in the house has their own designated space; Q, c5 W3 _5 O7 Y! \ G8 ?
inside the fridge to put their food, and other roommates can't come into that space. The server is
5 h2 F# B) B' w# h4 Tpartitioned, so that each customer can only use a specific amount of resources at any given time.
( v9 @3 Z( M4 [' r4 |& f* c. E$ M/ R( yA dedicated server would be like having the whole fridge to yourself. All of the server's resources
0 e) k: K1 p8 r4 `* }0 c- zbelong to you and no one else can use up those resources. This makes it possible to serve much more' Z- t' Q, f5 ?+ {
traffic, faster.! V8 \& V* l8 }% s7 c3 x# @. b; O
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server. x# d0 f; g3 ~( e" {
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is! A$ |* e! [3 |9 Y( E: t
here:) U- a! h* P( ?& _0 E/ u
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-( y2 k' A. J* C' o% U* Y+ i/ h+ \
VPS&highlight=hosting$ P" l) H' X: P+ F# t. L" q
Dedicated-Hosting-vs Shared-Hosting
1 K. r. ?# [/ J, h3 Fhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
) z6 \& U# p' D7 n5 ~# NHosting...Your-thoughts" E9 b' q& \3 Y ]1 L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 69 [ a$ h: u. ]7 b
Hosting Providers for PPV8 x9 X5 X' i) s/ Y- [7 {5 o/ P
Beyond Hosting' R& Y. @# g$ |
http://beyondhosting.net/# ]/ z9 `' a( t/ g/ |9 _
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment/ P/ U8 s- k& n$ g3 P7 |& y4 V) f
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
" c+ K& r0 T4 r1 P/ {) Hdirect linking with PPV. Also, these guys provide great support. U$ N" N8 a. M* l4 y
Prosper202 Optimized Hosting
* z5 `& g$ ^1 ~http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
, r6 X# n/ C9 T: M" p/ _( ?. x4 kCPVLab Optimized Hosting: d* c* y. \- r
http://beyondhosting.net/CPVLab-Hosting// e; p+ F+ T+ ]. {# x
Domain Names for PPV
% ]/ y' Q- X D) n6 X: @Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is% _! [4 {+ f5 W( R. y
where you're going to host your tracking software and your landing pages if you decide to make them.
- Z+ d @( G' E7 d S& mOftentimes people wonder if they should have a specific domain name or a generic one. One generic,2 b4 ?$ M' Q- Y. ]0 v- ~" \
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
/ o$ Q7 I( e- |) w. K4 Y* `.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
* g4 k; Y& n9 x8 u1 o: A9 |term or build a whole website.( f2 j f0 m8 X# p' X; M
After you buy hosting, a domain and get those all attached to each other, the next step is to install: z p5 E# e& ^8 B
tracking software on your domain. This is really important, because it is necessary to track your1 K! f3 C, t( _
conversions down to keyword level so that you can optimize your campaigns. Without proper+ z, u- ?7 f) w' l3 K0 e; e
tracking, it is impossible to know what is working and what isn't.2 R7 z J- h! z( r; X) Q; V
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
9 ?4 m" y4 Q8 V. u3 Pis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
) i% U, |- {& b. |( _Prosper202# |7 P) n( R. o6 U$ P7 [! |
http://prosper.tracking202.com/apps/9 Z) t; S( W# ~) j6 e; B' V; Q
CPV Lab
/ p& w: y' t' [( ], n6 K! I: g' B+ i5 j' Thttp://cpvlab.com/$ I+ W5 @! }! ~: `
CPVLab Help Videos" J# y \0 ^- s2 E: P
http://ppvlab.com/oweiw/oiurw/vdm.htm V3 S" M+ s& ]3 f
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
( }/ D8 m3 y& z, Y* R; _" H R0 `industry standard.
9 F4 W* {* U, `; A+ y9 r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
% k, `$ s( K5 g' y) ~4 hCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
' p: ~" T) A9 I/ o% k' n9 {good support if you have problems with your installation.( z) _- [+ \8 t; M2 k9 B
Tracking 202
' a' V$ L9 l$ R1 h, r! JTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
. g+ d' p; k; X# _2 [2 f9 icampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user- {8 r7 d& A. D
area." P- T! f3 ]9 ~" R2 N5 `
If you choose this option, keep in mind that your tracking software, one of the most important parts of0 J. P K2 v, @3 l1 O
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202! ~2 d7 Y7 J3 F
interface, and their hosting.! B. x& B! v" J1 P" s
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords! M9 {) y; C7 A" O# m3 H
and targets which you are bidding on. Leaving this up to chance in order to save money could! S5 i+ F6 T0 |1 ^* k0 b3 X
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
+ O, T8 H c3 {9 F' P4 Cwere using.
, B- Z5 {, ^: [9 @" t! v+ pChoose An Offer
) _5 q+ ^8 s# ?: Y# t% MNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
) V; Q" {$ S6 | C8 q1 |Lesson on Offer Selection
" {8 t1 N& G q) P" }+ Zhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
8 G3 `3 V3 j+ r$ bIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.4 F* n, z' ]1 y% e' A
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
6 _+ K; c( Z3 D5 b2 e+ lLeadImpact as the traffic source.
- h" d/ L' _) H0 A9 E( l% c7 p1 bNow the best way to learn how to put all of this together is to just get started. For some variation in
4 t" [" y* S8 R1 X- C# hthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
) Q1 t9 l& Z" W9 Z: S# i icampaign.( I. i2 S0 n& E) p# G/ o
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
/ N, @+ e2 O6 z- G7 ?page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says" b$ p/ E9 L% k# i' M
that all traffic is accepted.. b8 d7 t/ q3 T0 c
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.4 f; h2 w1 W" L4 }. D6 y
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can% z( g% q5 \) |. A2 X
get creatives like banners or images specifically for the offer.3 {- o! G5 y: _, q6 S- B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
% R' ~5 l0 Q% e! i! Y/ @: bBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can' q0 ~) v* C: Y* | r; y) x- O
track my keywords. Without doing this, it isn't possible to see what's converting.
+ I6 w1 [3 z* X4 y" n- T+ N7 iIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
# y, W$ h$ g; F! g& B/ h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
+ b; A8 s3 ]. XIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the4 H0 H% w5 {) A+ t3 k' v9 C! h9 S( g
bottom of the page:5 y' g" s: p6 T- |" V
Next, I have to cut and paste this pixel into my offer at Ads4Dough.% j$ P% T. ~' s& }8 A
Click on the offer → pixels → Add a new pixel and this comes up:
' W$ j! l @/ b3 z) W, e/ HMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
8 x$ }. d" c; \3 N. c- Yfrom your software into the box that says 'Enter URL of image to load'.6 V$ s& j, K/ h3 D& R; A& g: G$ J
Once you do this, it should look like this: B+ j: v$ v4 D! g2 m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 106 |0 ?. b9 k2 @. `& z2 r0 S
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
6 A/ T l& Z, w* [$ @8 ~7 O) `4 \$ gNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either0 W$ e. k- X" [0 R
Prosper or CPVLab.8 b. I9 {8 X: D7 `- l. e: v; o( S
4 @: m; Q7 J$ L! e/ a2 U |
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
