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PPV GUIDE [PPV新手入门][28页]
3 Y7 T4 B7 g, {+ L详细的请下载电子书！8 Q ]+ W7 B" \# h& H; K
+ S3 {2 P0 |( m- i+ _: X
& o2 V4 w9 `/ d# @) s, O
Newbie Guide! X% \$ @. U5 l8 F0 ?
PPVPlaybook.com. P( E& b$ O* B9 s- T
Tracy Shaffer0 G" b% u1 d" G4 a+ c; H
David Ford+ J! E% j' p& a9 f, A6 E3 z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1/ y( _3 x7 b- |0 m! i) c
Getting Your Mind Right to Start Affiliate Marketing
N* p: F( c% d( {The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an9 Q! V) D, o$ _
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
& W' K2 L0 T6 w. P0 {you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing/ Q8 {8 j9 x5 r- s7 H9 D* a
with any success, these claims are laughable and far from the truth.
% p/ Z2 [$ j% B# E$ d5 Z N8 ^Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
: ^. _+ n# d1 i B( w6 T) [' m0 Oflow management. The main benefits are the low barrier to entry compared to other businesses, and
# x( x' `( O- L( G" Ythe ability for a marketer to be a one person shop and make an incredible amount of money with low
8 a! i. p3 z' `1 V$ goverhead.: ^1 J& e+ ~, F, @4 Q/ d' w; ]
The winners in this business are the ones with persistence when nothing works, who know there's% {5 \: W/ ]$ D- ]0 P9 p$ H; A @
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.5 T' b7 ? I0 m/ y6 ]
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
y8 ^% }( k' Kstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
* |5 s- r3 q' n( tMost of these things happen suddenly and without warning, and they all contribute to the amazing
* z7 ] n3 Q# alearning experience available to anyone with a few hundred bucks and the ability to open an
* K5 x0 Z8 L. i* L3 b& Wadvertising account., Y, b! d. m3 a4 D
Your competitors are willing to work at this around the clock. This isn't a push button, instant business. C/ b, z6 [/ L' w# x0 I4 f
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet7 b/ q" j, o6 r1 ?
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
( S. { @8 H: l9 V8 U) }trying something else, failing. There isn't any guaranteed recipe for success except this: persistence./ z) J% v! O; `. e( {' [8 b/ W3 ^
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you; V. h7 N, P: [1 G2 N
started building PPV campaigns right away from start to finish. With that said, time to jump in and get* m3 m" j+ C5 h
started building.
1 V3 d% d( D" Q9 w8 X5 y6 U2 TThings you need to get started:; J) ]' N- ~" y @
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
$ R1 a6 N6 O/ ?2 e+ ]9 p2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
) L; q2 t, s+ u* Z5 o3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
2 X* G* c% q1 u4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)& q9 |. T, Q! a |$ m
This guide describes from start to finish, how to get started in affiliate marketing by running traffic. j1 I! w' x" @2 O& O! ^: v# K
with PPV.
& {4 M4 v& d' |0 N) v- @Basic Getting Started Definitions$ ]% v6 L! S5 L9 j
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more' ]3 v" U+ H4 N4 y9 S6 B; w) i! ^
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main3 D+ N# |5 a- z* H( d* J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2, ]- i' [# B9 O: \& P
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
, D2 O6 |4 l4 g1 V2 M3 NCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate0 A3 H, B% y- z1 Q$ h P
receives a commission on that product. An example would be the Amazon.com Associates program,: c4 ^5 e& I, Z1 |7 A% h* [
Comission Junction or Clickbank.
2 ? S f k' V, u) |! U0 PCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
, g* L$ f9 b% t; G# b! f5 yan action like filling out a form, submitting their email address, signing up for a service or sometimes. A9 v, k8 x1 T! J& X
buying a product. An example would be Ads4Dough or Neverblue.# C, g( J- Z# ~, l
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's2 [ N8 w" D U
account, getting the affiliate approved for offers, bumping payouts and just about everything else
3 `0 i9 S& t( h I5 n: W, P& Arelated to an affiliate's account at the network. Having a good relationship with your affiliate manager v9 ^9 H7 F, S5 a$ H9 Q+ A
right from the start can really help you.
0 ^: a) v. t* j0 ~0 ~PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served z9 X3 A9 g( X; \
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
8 p2 D! n$ `9 f* O1 uview, starting anywhere from .01 or .015.' O1 K3 C# H+ N% ~9 H- K% m0 D/ {
In order to use this type of internet traffic, the affiliate can sign up with a number of different
" d4 F* B; }( Z; Hcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
0 C, H. h( p( Y6 B( ?MediaTraffic, and AdOn Network.8 z) Q4 b( O# N
Don't popups get blocked by pop blocker software?
4 U$ j _' N* q( {9 nNo. Popups are served in a new browser window as if the visitor had opened the new window
! M. @ u! [" L) Y' ?( g1 vthemselves. X2 x# i0 C2 g9 g0 A! R. V, d
How many popups get served to the visitor?
# m% `/ E, I4 k( G! A; |The number of popups served varies depending on the PPV network. Some pop more frequently, Z Q+ ~2 b$ b3 Q
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by' f/ k$ X4 C: i+ ` k
serving this kind of advertising, so they have to toe the line between keeping their software% c6 I5 |* s a, d5 k
downloaded and still making a profit.
8 ~3 J1 X3 r, j! j2 t$ O1 lIsn't this type of software bad? Why would anyone keep it on their computer?
6 o4 C8 }5 C0 P& ENo, this type of software doesn't harm the user's computer.' L& C4 ]1 D+ \
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,2 } K8 I% |7 o
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
! @% K* W" e, A+ `. _8 ~+ k6 Xthat they can continue to have access to the incentive.* w* s* n; @1 g* c4 h" {7 R4 D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3' J% e) s2 |! @. m
How to Get Accepted into a CPA Network2 q. W7 w2 F d/ p7 p
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
0 ~' i; {% {! n5 k& S0 q0 t7 l' Yto start looking for networks is Offervault which lists offers and lets you compare payouts across; I8 u8 S8 [5 B& w
different networks.
: I6 ?( @- L- [0 COnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)$ }6 X# T) G/ a, X
application and be as specific as possible about your promotion methods. Usually some time after
. A- M" e' c6 m# qreceiving your application, the company will call to interview you. The phone interview is a critical
) h& g+ b% \$ W: Spart of the application process, and most networks will deny your application outright if they can't get1 q6 N. a& k: K! j5 h" H
you on the phone.2 ^1 w+ t8 B0 i0 } x8 q/ O
Often, the person who does your phone interview will actually become your affiliate manager after8 ?3 {8 t, m1 z& n- S
you get accepted, so it's a good time to put your best food forward.; C. i4 T3 [, @8 H7 K
You might not relish at the idea of someone grilling you about your internet marketing methods over9 M3 o; g3 [" ~ @
the phone, but trust me, this part is critical. Have answers in mind for the questions:3 }8 H: m6 w% X$ A
What methods do you use to market offers?
, F1 X7 M# z0 \# j+ b; xDo you already have a website you will be using?2 V, @ u( i a( {$ A( W# ?
How much is your advertising budget?
& L% Y* G/ ~; R# h3 B8 @What other networks are you a member of?# q1 x8 U* s$ k4 k1 }$ I9 [
Who are your affiliate managers at these networks?' {4 l0 F2 |! J
Do you use social media (Facebook, twitter, etc.) to market offers?4 W* H1 n H. U" T* k
How much traffic can you drive?
2 z1 [8 t9 z- r) Q- yDo you have a personal recommendation from anyone who is already a member?
5 @0 r) S _/ o. X: oOnce you provide satisfactory answers to these questions, the network will approve or deny your
' v8 B* F1 [! v& [3 a8 N' lapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
0 w- c- n$ O6 _) d1 qpersistent. Also, getting a personal recommendation from someone who is already an active affiliate0 P8 o# ?/ v* t2 [ A( K/ f
for the network can be helpful.: x/ d- H8 x0 O( ^
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate* D/ g1 j5 e+ d# e, @4 u- I3 J6 w
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network0 E u: x. g; j- a, R
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know! }0 c+ w# J% H( D( n* [) `
people can open a lot of doors as far as networks are concerned.
4 g. j6 G6 u& K( ? w }8 YAfter You Join a CPA Network7 ?: p4 c/ q# h: z; {
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
' Q+ Y' h/ _5 i/ T2 dand make an attempt to get to know them a little bit.5 _2 |% ^* [ x3 x# o7 `; q/ t4 J; g
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their! g# [, I: u( ?9 g! E8 s+ v
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
( q: |" F* f+ |: [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 47 D* y2 ?* t4 X5 U: M! F! f
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
% z R9 y4 b; r1 Mbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus; T, O" N4 S2 q3 U: m
email.6 y9 n$ y$ r: w" m$ }2 E' t) y
For more helpful info about dealing with affiliate managers, check out:
j! r5 ^4 A: Thttp://ppvplaybook.com/blog/musi ... -affiliate-manager/7 O, ?1 ]1 R% @* T! R* u
http://www.mrgreen.am/affiliate- ... iate-managers-want/: `% b1 s, p3 X L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5% X N- r: R$ ^( z+ j7 ]( n' l
Set Up Web Hosting- c* y; `' O N5 d; W2 s( W
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said' y; n; d) p$ ?' L
about internet hosting. In general, you get what you pay for with hosting. When you use a shared/ A1 N6 I. i9 }7 J& N
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with- n* `) {0 Y' N3 @( g$ {+ }; Y
whoever else is on the same server as you.
_3 D- z* q2 {Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast8 o" b7 v) L, q; C0 U
enough that the visitor can't close the window before your pop up is even shown. You have about 3
6 s# s. G1 A6 ^" R6 S: Cseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
7 L$ L( ~+ r/ {6 b; j+ x8 T" B. ETo explain the difference between types of hosting packages, picture a refrigerator (the server) in a/ D1 l; p K" {: u0 d# ?
house full of roommates (hosting customers).; `. ^1 b4 k! c" z' ?/ q& N3 F
In shared hosting, this is like having roommates where everyone has no specific designated area inside
5 t5 n2 T4 Z& j2 Dthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
% {5 S* W9 O% X/ z5 ~fit.8 u W4 Q$ V9 c+ l5 ^
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
) F% V% @+ I0 R" t- q7 Zthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
1 I! m( e4 _$ f1 h N! D' j* htheir food. Everyone else's food in the house has less space to take advantage of.+ A, B- k! e8 e5 D0 z, d
If you have less server resources to take advantage of, your ability to serve popups will slow down. For$ b% s, k; j% A! x# `' y
any type of hosting this is a bad thing, and especially while running PPV traffic.: O; _$ S6 K- }& E. }
In the case of a virtual private server (VPS), everyone in the house has their own designated space6 Y8 N/ _- A4 x x5 C4 [
inside the fridge to put their food, and other roommates can't come into that space. The server is4 n8 @; ^# D, l/ F c. S( B+ n
partitioned, so that each customer can only use a specific amount of resources at any given time.
6 K. X" N3 e2 J, b8 m( W- eA dedicated server would be like having the whole fridge to yourself. All of the server's resources6 x; L) L) g: j
belong to you and no one else can use up those resources. This makes it possible to serve much more1 r& B1 o5 z B
traffic, faster.
- \- C/ L9 S$ m- t; j3 xAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
& C9 w, N: ~; d) Y) KAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
& \+ @0 V: W6 f" P2 v zhere:
! _% B& n" q# m: S+ O' P0 ahttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
3 E2 C5 f7 ~, V% D& w6 kVPS&highlight=hosting
$ J5 t! }6 _ nDedicated-Hosting-vs Shared-Hosting* n- H/ i a: t0 E
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-7 N! L1 J$ R. t
Hosting...Your-thoughts4 _9 G! l: @7 ?; h0 F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6+ @% G4 T9 n$ q$ D. \
Hosting Providers for PPV
7 n: E: R' r( xBeyond Hosting1 \9 h# h( c! J
http://beyondhosting.net/
1 L5 L0 }+ m! V; EWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
3 W6 y* t) e1 [2 i Yreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when; r+ y2 x7 W3 T* i) T( |6 R: b
direct linking with PPV. Also, these guys provide great support.6 d d9 U7 @3 ^- g+ \
Prosper202 Optimized Hosting0 c+ O; u8 v& g& `) d0 t. L
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
3 `5 ~5 \" D5 N6 t# ~$ UCPVLab Optimized Hosting
' B' ^8 E) d2 _: ~$ Phttp://beyondhosting.net/CPVLab-Hosting/, i& G1 W, K3 A4 L) n2 z
Domain Names for PPV8 c6 f5 E" A/ m
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is7 D: v- A8 s2 `$ H
where you're going to host your tracking software and your landing pages if you decide to make them.
- [7 c2 s! _3 l% j1 dOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
* a @8 y. ?2 L9 V2 jbland one is fine to start with, to host both your landing pages and tracking software. The .com,; y3 `! x+ x3 y& |2 I
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
5 q, j( t: w: V5 m1 z) R3 Pterm or build a whole website.4 p1 L4 F9 {2 r6 M2 X
After you buy hosting, a domain and get those all attached to each other, the next step is to install m/ H6 h( r: [) X/ V# @
tracking software on your domain. This is really important, because it is necessary to track your0 e$ L) I9 d4 ^
conversions down to keyword level so that you can optimize your campaigns. Without proper
2 U; ?$ D; z! z( o4 u8 etracking, it is impossible to know what is working and what isn't.7 Y6 f$ d0 D8 t0 f5 w7 n |! v& o
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
. z2 }+ A# C; h4 His beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
- s6 Y. G) u, r- DProsper202
3 H7 E* H% H* E0 I! P. a, Bhttp://prosper.tracking202.com/apps/
' \, S" Z7 T, s2 l2 l( ~CPV Lab
1 d( d8 E( a: n: xhttp://cpvlab.com// v% }) ?) \3 p9 J7 }
CPVLab Help Videos- n) b1 f1 |# a; A* d" t5 Q; H ^
http://ppvlab.com/oweiw/oiurw/vdm.htm
6 [/ @* I2 a0 u# i, ?9 yAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
0 Q# T+ ~# ]) {- a W+ q# vindustry standard.
6 _4 _7 ` V A$ i1 S" C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
+ V$ U. Z$ V! l* B+ B4 ~2 qCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
- d- f d. w4 C# Bgood support if you have problems with your installation.
0 `' I$ p b& ITracking 2021 d* G8 |, _8 d* Y1 @6 }5 X
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
" m, L* V8 ?9 [7 ~campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
, e3 T8 E$ |$ B2 Y! sarea.+ w: d! Y9 o5 U8 ]# b
If you choose this option, keep in mind that your tracking software, one of the most important parts of* F6 C: L2 B7 e% U2 E
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
$ E$ O( ]* K: |& K0 B H9 Vinterface, and their hosting.
2 H" j$ b" B) n4 Z1 X# ^Also, your tracking software reveals the most critical part of your campaigns- the converting keywords! t& r+ w. ~7 q( h6 ]. t% U
and targets which you are bidding on. Leaving this up to chance in order to save money could; ]& d4 n# B1 J% _" l
potentially leave you open to huge risk if someone else caught on to what offer and keywords you! }# \0 M- J4 ~% Q
were using.0 V; o+ E9 I e) e0 n
Choose An Offer3 g H0 T& j; u% B( W. b9 T
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.0 ~# U2 c( J( C/ S$ i8 c, u9 o
Lesson on Offer Selection0 @8 n/ w% B4 b
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
+ r' ?, R! s9 o! tIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.# o0 B" j$ ]5 _0 Z4 Q4 `# E- J& k
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using' _6 b) K& p" s3 w. L
LeadImpact as the traffic source.
; C: l _8 w8 ~9 GNow the best way to learn how to put all of this together is to just get started. For some variation in* P6 x1 T# ~0 b
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
: U* Q/ n# E( @) Icampaign.
+ P( p; m- `. B+ aWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
* D( ^4 y/ P" O; \3 N% v lpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
' Z/ W, h- s: R! jthat all traffic is accepted.* f2 k2 g8 E) V( J- w3 z
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.$ R; g: b7 \$ R! _; k. i$ y
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can6 N, m6 L+ R) d" P7 x/ O1 y! R8 v" q
get creatives like banners or images specifically for the offer.% l' y, ]6 @8 d6 Q# Z5 A3 c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8) h' w! i) [9 Y
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can" _2 ^' g1 H- H4 e
track my keywords. Without doing this, it isn't possible to see what's converting.' w0 `5 J; k+ F" E4 `
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:3 p6 }9 r& k( k4 l/ H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 91 D3 o4 g. z! g: p' j! t5 V$ @, H% Q3 |
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the) [; t+ C E0 w$ x
bottom of the page:
8 v4 d) L% e4 b: h3 I" rNext, I have to cut and paste this pixel into my offer at Ads4Dough.
/ s, m: K( T' c5 D. O2 h- ZClick on the offer → pixels → Add a new pixel and this comes up:
5 W+ r0 y" T2 A$ MMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL# {* l( s' d. u, x
from your software into the box that says 'Enter URL of image to load'., F7 l# F+ U* @( z& X
Once you do this, it should look like this:
( n) b4 i' v) B. g' w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10/ L. h5 }- b& y4 {, p* p/ t, y7 n
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
, A. p7 ^5 `# ANow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either" s) X* c+ ~3 K: |; c/ P0 Z
Prosper or CPVLab.
1 G0 N6 n- Q! r. ^6 O
$ |8 u/ n/ ]3 @) O+ i& L( d; G |
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