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PPV GUIDE [PPV新手入门][28页]
. |9 {- D/ k1 c% R详细的请下载电子书！. M" b+ b! M H4 e. Z" m! t
. t; t V; X1 C3 B# X. M6 w
) Q1 v% J8 p4 e7 O1 j7 Q$ z4 ^Newbie Guide
8 z. A; [2 L6 P( KPPVPlaybook.com
& z3 [8 t/ g* [; b# `6 E' e& CTracy Shaffer
) Q9 q0 ^, p$ O9 n% j: s0 SDavid Ford
, Q/ p9 q* x" [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
9 @3 u, i# v+ ^( ]% FGetting Your Mind Right to Start Affiliate Marketing. y/ ^' a) M! I6 }6 i4 |2 _
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an2 I5 n& L( w# ?: `) p: S
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where# {9 D$ p$ c1 X3 {
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
+ c& w, t7 Z4 d5 r+ z; Awith any success, these claims are laughable and far from the truth.
/ @; k& N+ V: j/ ?Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash0 g, G" s$ `* U: F- Z% V( c) R- Q3 Y1 M; S4 J
flow management. The main benefits are the low barrier to entry compared to other businesses, and! M. X- t1 M0 V, t* O- R7 z) i: o& m
the ability for a marketer to be a one person shop and make an incredible amount of money with low M$ o2 L O% t& d1 Y' R" O
overhead.6 W- r) B$ X4 i2 x
The winners in this business are the ones with persistence when nothing works, who know there's
: u& b- d$ L0 c! s, B. Hplenty of money to be made and just keep at it, who can fail over and over and still build campaigns. [0 U, ?# U; w/ z& n: S
The cold hard reality is this: virtually everything in the space is changeable, what worked today can2 [. ?$ J3 r& }$ p* V O
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.: t5 d1 D# T, V) h1 P2 `1 Y: b9 C
Most of these things happen suddenly and without warning, and they all contribute to the amazing
1 ~( Q4 _$ t& [. E6 F; alearning experience available to anyone with a few hundred bucks and the ability to open an6 E# Y) C$ Z% g J: k P7 Z
advertising account. G7 v' E2 x- F+ `3 B
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
) ^8 d1 J6 C% Ywhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
$ j$ @( h, M' O) }4 B7 lmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
' v# \" X# i* } | o2 a: Etrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.' v% F ] y, x7 F* `9 e
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
( W- w+ ?7 ?( X/ \, a' mstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get9 ]# \$ X3 I0 ~7 a" _& @
started building.
5 N2 Q+ O3 l( sThings you need to get started:
. |# L' C5 }1 D" h8 ?3 u1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)3 _+ N5 o( p3 i4 I3 E9 o
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)8 d- B4 Z8 h8 ?$ k" f
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
9 a- b3 r* k9 B/ j0 N" R" @4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)6 E4 ] x8 v- [$ @5 g
This guide describes from start to finish, how to get started in affiliate marketing by running traffic1 I' M2 o$ G1 z6 L I2 x7 j6 F# G
with PPV.
5 x* [9 B% J1 F0 a7 {Basic Getting Started Definitions" l# R! q) f3 `7 ]7 T2 h
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more% O: O* g9 b K3 _4 h+ I
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
7 j7 H4 `" f5 i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 27 p0 q$ V# k/ ]( q
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
) x* X% C4 J/ vCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
) J: _- Z+ b B- b, C, o- s9 K" ?receives a commission on that product. An example would be the Amazon.com Associates program,
, }! v+ q6 _+ ]" AComission Junction or Clickbank., G5 W( @9 w; b8 Y
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
6 U; \* G5 Z$ {4 C6 Jan action like filling out a form, submitting their email address, signing up for a service or sometimes
6 _. r4 ]+ A, O& v! U& a& jbuying a product. An example would be Ads4Dough or Neverblue.
2 L4 ?. e: d+ tAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's! m k9 e) y! y# _- G- s3 L/ E3 P
account, getting the affiliate approved for offers, bumping payouts and just about everything else$ [0 b, p" C* J9 I; W& K+ \$ r* b4 V
related to an affiliate's account at the network. Having a good relationship with your affiliate manager( [9 A1 H1 `6 ?) l& L/ r$ t
right from the start can really help you.
) J+ b" D0 g- Z4 C- H4 d& ^PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served6 v* u' i2 Y7 F5 j" I0 v7 P6 T/ z
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per3 w! m3 d8 Y7 I7 }9 @9 f
view, starting anywhere from .01 or .015.
( b @! J% K+ _) |, t: LIn order to use this type of internet traffic, the affiliate can sign up with a number of different0 p) h0 w8 I% z
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
5 U% `( f7 q# Y& b: F1 v( x( yMediaTraffic, and AdOn Network.
, h; H9 @0 ~' n0 U1 g3 JDon't popups get blocked by pop blocker software?
( h& W9 R+ I9 RNo. Popups are served in a new browser window as if the visitor had opened the new window; p) E5 j! _$ [, O8 z' J
themselves.
+ r4 e- d' U0 b2 }" T) aHow many popups get served to the visitor?! t6 U! J( \" S2 x D$ f- E
The number of popups served varies depending on the PPV network. Some pop more frequently
( ], I5 n _" e0 s: {(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
: x- {6 B/ A5 hserving this kind of advertising, so they have to toe the line between keeping their software
5 r$ P5 z4 K9 G& F6 @* hdownloaded and still making a profit.
2 e! ^ v1 `" X- ~9 C+ c lIsn't this type of software bad? Why would anyone keep it on their computer?9 z; c& i0 a5 L; q5 V/ P7 M
No, this type of software doesn't harm the user's computer.
" {8 a7 @ a( x! I2 h5 t5 MCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,/ T* }) `; c$ e4 R8 z4 E
toolbars or videos to place the software on their computer. The visitor keeps the software in place so8 j1 A( v1 H+ b" |9 `/ n: M" I
that they can continue to have access to the incentive.8 S/ H$ A: u4 l/ x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3& a6 u$ z9 w5 ~" \9 o C, N
How to Get Accepted into a CPA Network4 K3 y1 @% u- X+ k1 h# w
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place& |. K; ` n: a% N' j9 C# E
to start looking for networks is Offervault which lists offers and lets you compare payouts across
" F0 ~: k, L6 T% v$ s! m9 Gdifferent networks.9 ^$ E: `5 L6 h# ?
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
- l. {7 u1 Y2 happlication and be as specific as possible about your promotion methods. Usually some time after; F# G4 o5 u" @2 }9 W8 }
receiving your application, the company will call to interview you. The phone interview is a critical7 W2 ^0 ]7 c7 e% q& Q2 G) v) R
part of the application process, and most networks will deny your application outright if they can't get
1 s4 C i) j1 Z% E* w. V$ I7 _you on the phone.
# s* y7 }) i9 {/ {4 u' b$ DOften, the person who does your phone interview will actually become your affiliate manager after: z$ [2 l6 q- D9 H
you get accepted, so it's a good time to put your best food forward.
; i7 `# @3 k9 XYou might not relish at the idea of someone grilling you about your internet marketing methods over
# D# @( |9 m9 \3 N8 q# z( Rthe phone, but trust me, this part is critical. Have answers in mind for the questions:
, I4 m K5 z, V9 v. P. O" N2 G: ZWhat methods do you use to market offers?+ N8 b2 m! ]1 }( e h4 [9 V: g
Do you already have a website you will be using?
; J! m) F4 t1 I5 y8 I+ H8 CHow much is your advertising budget?
& b+ o1 q1 m# x+ {" ~' CWhat other networks are you a member of?
- Z$ }2 ], m' WWho are your affiliate managers at these networks?7 @8 v* N9 s1 a$ s6 ]
Do you use social media (Facebook, twitter, etc.) to market offers?- v6 J0 V# H3 i# a
How much traffic can you drive?% c: W& D! Z( R; b* e: z% M# Y
Do you have a personal recommendation from anyone who is already a member?; I S3 k5 y8 O: y. i
Once you provide satisfactory answers to these questions, the network will approve or deny your
7 Y- ~: \% o6 W6 ]application. If you get denied, just keep applying or call someone on the phone and try again. Be' O' C4 G7 c e
persistent. Also, getting a personal recommendation from someone who is already an active affiliate" u$ `/ A1 i2 L# J% I$ k5 B3 |- [
for the network can be helpful.
& k5 H1 ?% l" h9 |- a) {- fTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
7 y6 r! Q, ^% u3 w3 T3 o. j7 VSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network: m. k( b9 Y$ v
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know9 ~- |- y& C8 P9 D8 `
people can open a lot of doors as far as networks are concerned.
. P& J2 V9 G6 n% ~After You Join a CPA Network% `; c' w+ ]: @ b9 o8 t
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
& a8 q1 G6 _6 E! t; @9 K: ]( i, ^) Jand make an attempt to get to know them a little bit.
: Q) X; h, u2 z _( n5 |: eFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
0 I- k* R2 l6 j: c; Iweight in gold. Start feeling them out from the start and try to get to know them. Once you get, t% y1 o7 J1 V: Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4+ c* F: ^: Q) N* C: p
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout2 u q1 s4 Z1 v1 r* f3 W. Z9 Z
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
: j+ o' b* W2 O7 J3 F6 cemail.
, p% y$ r' [& D; XFor more helpful info about dealing with affiliate managers, check out:1 }4 g% [- g0 t$ n* e' P6 ^
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
$ W: \- o3 n; K0 W8 |8 c! ohttp://www.mrgreen.am/affiliate- ... iate-managers-want/! y+ b7 O+ v6 J; j# U! p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 58 y( D9 D, j# i* W% F8 G$ y, c
Set Up Web Hosting
$ v1 @+ p$ N; DGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
5 L$ }4 {/ J @" uabout internet hosting. In general, you get what you pay for with hosting. When you use a shared" b; a% o9 U0 S [0 `
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with6 D( K" o4 N: o$ T4 `+ m
whoever else is on the same server as you.7 l; ?9 K- z3 V3 f- y
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast( ]& a8 ] Z' H1 z3 w1 G
enough that the visitor can't close the window before your pop up is even shown. You have about 3
3 B9 Q5 w6 F& l' d: q% b* {& r% Bseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.) N7 r, X7 c0 ^9 u* q! d- ^
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a) x/ B+ L' O; A
house full of roommates (hosting customers).# Y' ~0 H8 c; z9 F3 \2 K
In shared hosting, this is like having roommates where everyone has no specific designated area inside
# \- y- e& u* r2 Q! Jthe fridge where they are supposed to put their food. Everyone just jams their food in however it will* g8 i- n7 R; r6 z9 {
fit.: n7 y9 \5 W# B1 j1 A5 I
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
6 H! F. |. m! ~: T2 Q( Y3 f9 ithe rest of the roommates, by virtue of simply needing more space and resources to accommodate n! m, d3 U* _$ U8 w' F7 @) m
their food. Everyone else's food in the house has less space to take advantage of.
h3 d% b1 ] T. LIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
5 w) s4 C3 j# s$ G( q! o I6 @any type of hosting this is a bad thing, and especially while running PPV traffic.: q; b# S6 z: F" x+ p& _8 Z+ V+ c: ?
In the case of a virtual private server (VPS), everyone in the house has their own designated space' Y/ g+ S( K6 A9 }* W X( F
inside the fridge to put their food, and other roommates can't come into that space. The server is
( l* D' D0 j2 U" L, P% Kpartitioned, so that each customer can only use a specific amount of resources at any given time.+ `/ G$ U0 `9 N' C
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
, w5 ^& l5 c. _8 M2 sbelong to you and no one else can use up those resources. This makes it possible to serve much more
8 |, F; W e& h# U5 v2 C1 a1 U0 `traffic, faster.; J# W" T% t2 r3 y, q+ m
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
3 e' b7 G4 b1 \% e0 u" eAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is8 A% i7 I) a0 k/ @
here:
3 ~2 b3 E3 l& t! K: V5 phttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
$ x' U0 s/ Y1 `, M& _. Y# ^VPS&highlight=hosting, ]7 a: Y% T% {% M
Dedicated-Hosting-vs Shared-Hosting' t! n) A- y5 k$ z! b
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
) G8 l3 _3 h% _- c, ~/ jHosting...Your-thoughts! l2 C& j' j2 j4 a& P& @0 f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
0 U9 [8 o" u) ]: A$ E6 D& Q* W9 l8 \0 lHosting Providers for PPV
) s1 G6 b: [' }/ j, O1 CBeyond Hosting
, |0 p8 N2 Z! e+ k, m: `! Uhttp://beyondhosting.net/
+ {# `! G5 O7 t! f. r: F9 R1 bWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment: X6 _- ~9 |9 t5 d
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when" O) V1 i" F( J* g4 X
direct linking with PPV. Also, these guys provide great support.8 D1 }' Z' F1 y# k" V# y
Prosper202 Optimized Hosting. Q. m6 Y+ e2 ]4 S% B0 V
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/0 e0 Z9 G! j. ]
CPVLab Optimized Hosting c8 D* Y; G" t1 O
http://beyondhosting.net/CPVLab-Hosting/
J( G V- O( p9 G+ l/ eDomain Names for PPV
5 h2 s4 ~& {' s( MOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is6 k/ V9 |; u% ~0 X3 ^$ ~
where you're going to host your tracking software and your landing pages if you decide to make them.
# z8 H+ Q$ s2 HOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
& Q+ b1 M0 J6 r; V. _% h9 obland one is fine to start with, to host both your landing pages and tracking software. The .com,, [; ]4 Y6 J5 \/ `" h6 f6 X G
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
. S! b1 H( l; U9 vterm or build a whole website., `0 k& B* g) x S- j
After you buy hosting, a domain and get those all attached to each other, the next step is to install! \8 O3 O5 k' u+ {# B! M
tracking software on your domain. This is really important, because it is necessary to track your
% L2 X+ K& Y: K+ Econversions down to keyword level so that you can optimize your campaigns. Without proper, i4 R% d6 M% b
tracking, it is impossible to know what is working and what isn't.4 w* P; e, |& i
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software, Q% P- \" O4 {
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.- U8 y6 s9 V: |. O4 T/ I
Prosper202
3 S# p( d+ w! Q; Fhttp://prosper.tracking202.com/apps/
2 P1 M, X6 B# R# RCPV Lab9 D4 }, `; f9 T- m* S w
http://cpvlab.com/$ o! O% E3 j# n9 C
CPVLab Help Videos- w' k3 O! p* d* G: W0 T6 \9 d
http://ppvlab.com/oweiw/oiurw/vdm.htm: @/ x# }6 n% L- A8 z
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
$ K/ I' i! _# c8 Jindustry standard.
# H* `2 p, S7 o4 B' [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
# y/ t/ |- m( y5 _% ICPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
$ m+ b1 H ]# [good support if you have problems with your installation.+ ?9 y3 X- @8 J. q. ^/ ]" ?
Tracking 2029 p. S% I- o! V I! o' L. Z
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your- X: i7 Q. J o" i4 Q
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
% p V) y2 O4 G1 S; \" b, L; s: |area.
! s. A l5 I# H* E+ o$ @If you choose this option, keep in mind that your tracking software, one of the most important parts of$ c, @6 z+ W: P k6 }$ @3 m
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202. p9 z; T. s5 J8 B
interface, and their hosting.$ D$ q# V O; c' ?$ q& T( R7 p5 I
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
8 a, o+ x/ G/ x oand targets which you are bidding on. Leaving this up to chance in order to save money could- g: u" v$ ^- w4 S J+ X
potentially leave you open to huge risk if someone else caught on to what offer and keywords you- _% N) h8 Q8 X2 H+ b9 s
were using.
' w; S# {9 F2 e, s9 i( PChoose An Offer
, z0 i0 G1 A9 m9 s0 |& xNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
7 ^7 K {0 ]: G6 i/ D4 JLesson on Offer Selection8 B0 {. O8 W7 C) ?+ u& d( {, P D
http://www.ppvplaybook.com/forum ... on-Selecting-Offers/ o( @3 y. W* k# ?% n( y3 @
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.+ n. g$ A% n# X* T& v: I
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
5 t3 A! u9 ^8 t4 h% v- jLeadImpact as the traffic source.8 J; o: m' x& S2 C' m6 v
Now the best way to learn how to put all of this together is to just get started. For some variation in5 F7 {8 ?* L# ?, |
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
5 T0 C+ m- w- o7 K' R H. scampaign.# k" K1 j: r; w8 g, X& K' J* G z9 }
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
/ s' u2 Q. N7 ypage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
, p! P* R( D$ t, t# ~% _3 Ethat all traffic is accepted.) D+ K5 W" B$ p8 l
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits. ?) |. }1 v8 U3 K# _) S$ d
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can" M* x- r' q. r
get creatives like banners or images specifically for the offer.3 v1 w/ t a( \ @1 t' p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
! T, J+ Z/ X" }Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
8 s) j1 M) j5 V+ B2 Atrack my keywords. Without doing this, it isn't possible to see what's converting.7 a$ O% h+ Z5 O( R1 s
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:+ C5 K; X3 z3 y" c1 i R+ }8 a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 92 G* w' d" P( c7 Z. @6 v
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the3 x, I) V" a5 {2 b/ N$ r; e6 W2 H1 N
bottom of the page:
- {( Y, L$ r0 ^Next, I have to cut and paste this pixel into my offer at Ads4Dough., q& h/ E4 ]8 n. C- q5 o" i. k/ g
Click on the offer → pixels → Add a new pixel and this comes up:
, p# h/ \. W y9 m! }8 @Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL" Q( s5 y' d0 h- M2 D9 O7 e$ u- x0 f
from your software into the box that says 'Enter URL of image to load'.# m# H; P" }+ b) A6 }
Once you do this, it should look like this:
0 F' n" S7 G# v- n$ d7 N2 n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
v0 D* K$ v+ W: e& t! m% YClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:3 V# P* c4 r$ k2 `& T6 b
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
8 n! O( i9 h3 H7 A' @Prosper or CPVLab.$ `! p' Z# ~7 W
5 x+ K! S+ a X* y$ E
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发表于 2012-12-27 18:47:17
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