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PPV GUIDE [PPV新手入门][28页]
: Q- s2 i+ }/ |5 t& J- r详细的请下载电子书！
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3 N: P* o, t- f9 m: A9 b V
Newbie Guide- F% O' }- s. l7 B
PPVPlaybook.com; S! Y! X3 u" j3 R3 @* C0 M
Tracy Shaffer K L: m( d* V; P. I8 q
David Ford9 j9 X/ s* L/ d( y* j' ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1. v$ d A2 o# H2 e
Getting Your Mind Right to Start Affiliate Marketing0 K( ~9 J% A4 w1 z" B
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
- s; i- M7 ]2 Fever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
8 X0 Z$ [$ Z, u/ J1 p# Gyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing9 v# o, d* Q# R' Y' t5 |2 @7 H
with any success, these claims are laughable and far from the truth.
5 @7 q' J* I' E$ i* GAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash) C9 G* @# f/ K% M
flow management. The main benefits are the low barrier to entry compared to other businesses, and
: q. {; v6 W2 I- [. zthe ability for a marketer to be a one person shop and make an incredible amount of money with low+ S: X: B, I% Z7 g
overhead.
) X( ^) k+ P; I# {- Z8 y3 BThe winners in this business are the ones with persistence when nothing works, who know there's; g# w4 ?7 L9 [
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
8 o9 r0 c( j ?. P& gThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
$ @! U. f Q0 S' Lstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.% @( {! o3 e/ V ~7 d
Most of these things happen suddenly and without warning, and they all contribute to the amazing
0 J$ g* q0 U! {, \9 G0 C, ilearning experience available to anyone with a few hundred bucks and the ability to open an
# U I' Z2 }7 y+ C( w' [$ vadvertising account.3 A1 E1 v' O1 J& T1 z/ ^- u- f6 g& v+ m
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
3 C' |( h% ?5 I I5 o2 [3 Vwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
* n& F( M, F* x/ \* e8 g$ l8 kmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,# q3 `3 b/ V( h+ `$ x8 L
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
/ L8 E) \' K: k* H5 ~! { iWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you2 ]5 q) Q7 z K& W
started building PPV campaigns right away from start to finish. With that said, time to jump in and get: v5 V3 z/ P1 ^+ ]5 @" q
started building.
% ^! X9 ]+ @- x9 M! pThings you need to get started:
" a4 d: |) B. ~- f' n% H; D8 t6 V1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)% R3 D8 G+ C. r* Y5 `! k& f
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
5 n6 a, B1 l5 ]- r" A$ K3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
$ P/ Y B0 i9 N' o/ |% U `4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)8 W* W; q* o: H, Q: }' |
This guide describes from start to finish, how to get started in affiliate marketing by running traffic5 ` W6 N2 y3 U
with PPV.1 u1 P) m2 u9 B/ u6 e/ c
Basic Getting Started Definitions% Z8 R7 c5 P: s6 D4 p
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more/ ?3 d3 a: d+ Y9 [# O
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
- w+ _: m+ u# L7 L+ K4 R1 n( j4 A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
" G" i6 }; ^- \+ s- Q' |types off affiliate networks are cost per sale (CPS) and cost per action (CPA).1 Y: j" z, q2 b2 b: }1 ^7 i
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate: ~4 G7 U8 \! q8 y \7 w9 _* c
receives a commission on that product. An example would be the Amazon.com Associates program,
. L/ ~5 X; \) Z& H8 z! rComission Junction or Clickbank.
1 V1 Q8 W* [6 z: l2 MCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes6 w8 r# b3 U: i- j% G
an action like filling out a form, submitting their email address, signing up for a service or sometimes; w$ A: [/ M/ I6 A' h! I
buying a product. An example would be Ads4Dough or Neverblue.
6 M& _* q1 J& C6 w$ FAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's% x7 {' M! R' O/ b+ ?
account, getting the affiliate approved for offers, bumping payouts and just about everything else
3 `; s: W4 `4 c! b5 f9 X0 Qrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
% x" N7 o% H0 G& i/ k/ @right from the start can really help you.
: c6 r: o: I6 E Z8 SPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served: |6 L" i9 A6 ^! T2 g
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
+ D5 f0 Y7 \6 r0 \3 Z1 vview, starting anywhere from .01 or .015.
* C& j5 R/ H* nIn order to use this type of internet traffic, the affiliate can sign up with a number of different
. v; R9 c" J: v# J0 I# l0 L, `4 ycompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
' M; g5 m% m) c& WMediaTraffic, and AdOn Network.
2 [7 Z8 x/ _! f9 x5 h- p e+ `Don't popups get blocked by pop blocker software?; ?. N: f, W! b. P, b2 r
No. Popups are served in a new browser window as if the visitor had opened the new window0 ]' C4 f. G/ W. c/ }1 o
themselves.8 ^; r) D, ^5 D7 n/ e( w6 @
How many popups get served to the visitor?" `' b1 G: u4 O, d- j( G
The number of popups served varies depending on the PPV network. Some pop more frequently
+ i- W' a, v- ~(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by. J7 |: Z9 H$ J) q8 L" P- X
serving this kind of advertising, so they have to toe the line between keeping their software
$ ^' v* s& F4 }( R6 o! K- Jdownloaded and still making a profit.
$ N* d5 b1 a2 C! [% D. ?0 A% l( O! BIsn't this type of software bad? Why would anyone keep it on their computer? C, @5 X. k& q1 _
No, this type of software doesn't harm the user's computer.- i9 w& X5 G. N N6 W( x1 C4 T+ r
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,: [- W* L' `$ ?, ]2 L6 i7 q- {
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
) a+ }7 d5 x! L" x$ c3 @that they can continue to have access to the incentive.0 Q' \% k1 B" i+ J1 y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
( s, B3 F8 B+ w7 i; W2 ]1 C2 F, oHow to Get Accepted into a CPA Network
3 y }$ J. q$ i8 D$ ^" V: o$ mIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place, Q6 k j; E' |* {, @; i4 o
to start looking for networks is Offervault which lists offers and lets you compare payouts across" @* d8 h; G$ w1 l# g2 i+ I1 X
different networks.
) ]* K) ~- [' A4 p9 m9 p+ bOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
4 X2 ]# {' W2 z* ]0 }5 J/ bapplication and be as specific as possible about your promotion methods. Usually some time after
: U8 r9 f' c/ L8 ?, J G1 Greceiving your application, the company will call to interview you. The phone interview is a critical1 G6 c/ o5 F. Y3 a, O# x' b' f
part of the application process, and most networks will deny your application outright if they can't get
. h b; j7 V/ H- ^8 C/ pyou on the phone.
h N" \8 T& ^, i: DOften, the person who does your phone interview will actually become your affiliate manager after
J6 Q" P8 Y$ x- ^+ G" \6 Z6 G: ryou get accepted, so it's a good time to put your best food forward.
( L4 U- V8 r" d; k7 Q" PYou might not relish at the idea of someone grilling you about your internet marketing methods over( K0 I5 g& Y5 L0 H
the phone, but trust me, this part is critical. Have answers in mind for the questions:
" E/ j0 w9 ~' m7 Z: u5 \1 j. Z! iWhat methods do you use to market offers?' n0 b: }7 |/ z* M2 j# T
Do you already have a website you will be using?
, C/ P" C8 G1 N3 n% ^, V2 bHow much is your advertising budget?8 j) u# k9 t( y, u8 J
What other networks are you a member of?
! k& O: n- W) l; L, VWho are your affiliate managers at these networks?
6 ?/ K( V. V$ iDo you use social media (Facebook, twitter, etc.) to market offers?
% D/ X9 P& C8 b: Y2 f/ I& sHow much traffic can you drive?) ]+ X6 n0 _$ }0 q
Do you have a personal recommendation from anyone who is already a member?
" ^% v+ R) R& M6 X3 |8 f# fOnce you provide satisfactory answers to these questions, the network will approve or deny your! A# S: P8 v2 y2 S J
application. If you get denied, just keep applying or call someone on the phone and try again. Be& b0 z" C/ w( |8 I7 k3 F6 _9 \& l: Y
persistent. Also, getting a personal recommendation from someone who is already an active affiliate- W8 p; N1 Y7 W% s2 L" L
for the network can be helpful.
7 |) P' t7 b3 z# `5 VTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate0 Z' {2 `, n. [# ^
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
4 k* o) B" e sowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know" p0 E& U5 f- x$ F& j
people can open a lot of doors as far as networks are concerned.
8 P8 `, {7 R! q- M MAfter You Join a CPA Network6 k5 d% V5 q3 v& O }3 ]
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager; F& N# h! H q( A$ m! e& v# W
and make an attempt to get to know them a little bit.: O1 E* s0 D% c% ~5 y* U; f0 [/ i
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their( M. r( j1 [$ G
weight in gold. Start feeling them out from the start and try to get to know them. Once you get/ P. [! L; r) t$ T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
1 `) s$ k6 B% J& `7 z2 Klarger, they can really help you with your marketing efforts, scaling campaigns and getting payout+ x( |1 g/ g# {3 Z% r* |3 M
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
$ w, ~) ^+ `" ~% i$ a! yemail.1 V! _# J v, H0 U4 F; j* |
For more helpful info about dealing with affiliate managers, check out:/ h2 W) x! F- X$ U6 L2 U+ W
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
- F' m+ N0 v6 \* u# [" e3 jhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
) p+ F/ m! v: X- u/ F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5' V& j. Q$ W0 C u* N* E& a, }4 Q
Set Up Web Hosting& L3 b8 Q6 g, e2 u$ z$ p
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
( \# A( D; U' y! ~about internet hosting. In general, you get what you pay for with hosting. When you use a shared6 L! y$ s& [# p8 R I
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with; H9 a5 G& t4 _( w" l
whoever else is on the same server as you.
& w8 |% s* d# V5 ]) wSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast$ V( w' U$ |- N' d" h
enough that the visitor can't close the window before your pop up is even shown. You have about 3
. e4 }( J9 M) Xseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
+ c& _5 o8 q4 O. V# {6 WTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a& K, Q6 }8 b. @1 e& w
house full of roommates (hosting customers).
7 K3 K3 ? t6 pIn shared hosting, this is like having roommates where everyone has no specific designated area inside
' q4 e$ _9 l2 D6 z5 U x# L* O9 W+ Athe fridge where they are supposed to put their food. Everyone just jams their food in however it will7 b# d% N7 q0 K4 C0 X2 d* c" `* C
fit.
. G7 S, ~; G# R6 D- t( a0 vSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
+ U6 p% G7 ?7 y# q; ?7 z% Hthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
9 M' c. g# Q g8 T. Ctheir food. Everyone else's food in the house has less space to take advantage of.
) I6 j1 {$ ]9 |2 F1 }: }If you have less server resources to take advantage of, your ability to serve popups will slow down. For
" f2 ~, j w, e$ O/ `: L- Iany type of hosting this is a bad thing, and especially while running PPV traffic.
- |2 U5 e4 h4 _+ b0 v" D- vIn the case of a virtual private server (VPS), everyone in the house has their own designated space
. `1 P; r i q% Ginside the fridge to put their food, and other roommates can't come into that space. The server is
# w) @% r% ~* R6 m3 |partitioned, so that each customer can only use a specific amount of resources at any given time.( X9 S' }0 q! X% f% r
A dedicated server would be like having the whole fridge to yourself. All of the server's resources. ?0 |# T" X$ J* U, _+ M0 T2 L) f! U
belong to you and no one else can use up those resources. This makes it possible to serve much more
+ n( Y- E* }4 D; n5 L& ^traffic, faster.
2 G! {2 I# Y; s# D- VAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.# n7 U, _0 Y0 x: s5 D3 n9 A
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
$ d6 n" ?/ P1 i. where:
7 x3 F! d! g5 ?/ r* w. o7 Jhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
& I6 [1 X1 c0 E1 }1 d( j4 b RVPS&highlight=hosting. C5 G) b, H; S+ s+ e+ s6 O
Dedicated-Hosting-vs Shared-Hosting
4 _* e9 Y* K8 hhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
+ K$ g1 ^% f0 E# yHosting...Your-thoughts' g, m( E) x/ ~0 u4 I) C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6* d. P" z% E9 q6 u1 L
Hosting Providers for PPV; R3 u6 m4 A* e+ W, X( r' B8 v4 f
Beyond Hosting
; z; E- ?( [$ M1 Hhttp://beyondhosting.net/1 o1 N4 m5 c; _& R/ M
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment1 F; w3 Y7 m* i+ n' r4 h
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
8 q8 ^8 V _4 L; J! ?8 d7 `( h8 g# ~direct linking with PPV. Also, these guys provide great support. Y* ?/ R9 p2 D6 Q$ N, G7 j
Prosper202 Optimized Hosting
4 o. i3 o8 ]& _9 P" J; [3 `http://beyondhosting.net/Virtual ... per202-VPS-Hosting/! s5 g* l6 c" g
CPVLab Optimized Hosting: L$ K. M% x, A4 d
http://beyondhosting.net/CPVLab-Hosting/: v! M7 D7 c: \. X( i" q# q; C7 U
Domain Names for PPV2 x9 _9 h2 n4 ]5 F7 C! F
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is+ m, L( W* M: b' B* C( \/ g
where you're going to host your tracking software and your landing pages if you decide to make them.+ a% S/ j+ H) @4 k2 ^
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,' d; M( u2 o" L& S
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
, ^4 @" F( {$ P$ r.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a& L5 e+ G- q; p
term or build a whole website.$ ^: |1 D! U! J% j. u4 F! m! D
After you buy hosting, a domain and get those all attached to each other, the next step is to install
, e8 [# [& p3 j3 ?, j* _' V1 T: Itracking software on your domain. This is really important, because it is necessary to track your
4 z' @5 `) v+ p3 P0 e1 Oconversions down to keyword level so that you can optimize your campaigns. Without proper) u0 M! m/ \+ @
tracking, it is impossible to know what is working and what isn't.
3 O t. G+ ^: ?- f! xTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
W X* m+ }6 Fis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
6 F7 l$ Z& O5 V3 n9 ^Prosper2028 |9 X1 e* ~$ d4 `! s5 o
http://prosper.tracking202.com/apps/
0 P5 \) a$ _2 a( t' {& jCPV Lab
D6 s% v! e0 A& ihttp://cpvlab.com/' E) ?! d! }# l
CPVLab Help Videos+ d5 c& I V$ g- M& y
http://ppvlab.com/oweiw/oiurw/vdm.htm1 ~9 L1 W: [3 X
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
& }8 Z+ t& o: X( N8 m, s* G# x; `industry standard.5 h+ ~; p6 B0 L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
: i6 }9 y2 w% Y KCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from. O/ o, f- N5 c/ n, n" T
good support if you have problems with your installation.$ [3 ^9 |/ ^" {! P0 z2 z
Tracking 202. a7 `+ ~7 y6 Y- A6 V
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
$ g# k* ^$ V. H! r9 F6 P3 w% S. Vcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user; q; e4 a; ^1 N7 P/ J9 f- X! D n
area.9 ^+ h h3 {9 [3 g
If you choose this option, keep in mind that your tracking software, one of the most important parts of
1 F0 Q8 k' w) e( \+ Nyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
% `! N. s- w8 Finterface, and their hosting.
2 { L7 ^. N! H: `! [( W4 f2 lAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
, Y9 E5 v# }9 hand targets which you are bidding on. Leaving this up to chance in order to save money could' B* E; r, k: ]% a/ K
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
, H& M" ?% V5 C8 i8 M2 q' l G$ Fwere using.
! b3 D9 v o7 b& J1 ~. Y: y! VChoose An Offer7 g, w. F5 G8 F- A& r/ p" s
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
- M& t6 u! ]1 Y+ j; M! V) lLesson on Offer Selection
) u) X0 p( u, ]0 g! [# mhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers/ Y- q) H2 ]9 r
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.7 c- J$ B1 j$ Z, u: L7 C! O
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
& Q q7 ?3 [2 M9 w. ^. }LeadImpact as the traffic source. }' P1 H' d9 I5 S r* A
Now the best way to learn how to put all of this together is to just get started. For some variation in- w" K$ J# Z3 @' W; E# |
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
7 b; ~) V! z5 W" l' ?campaign.0 G6 j) J& U! e
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first% y7 ^9 W; v) y' F% ]
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says( b# ]0 H9 w: T* r# L
that all traffic is accepted.
0 Z3 }6 v; K6 _* qFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
: J1 a- Q/ E" K3 X, }: B6 z# VThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
% c i7 i& }4 n6 M( Jget creatives like banners or images specifically for the offer.
" I1 c, G7 I4 q, W1 q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
% \) }8 O6 U4 R: N! p. UBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can6 |2 n0 d0 E7 c2 G
track my keywords. Without doing this, it isn't possible to see what's converting.
, W! A4 k9 Z+ W( l7 f- U% pIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:' T# N7 K3 s* V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
6 z% S% R1 |7 c$ k9 QIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
, N8 z3 U, T8 X( U$ z! Hbottom of the page:
/ L' V, G8 i+ [4 h& y6 \: NNext, I have to cut and paste this pixel into my offer at Ads4Dough.$ ?' @) u% B8 S
Click on the offer → pixels → Add a new pixel and this comes up:
' P7 f2 F2 S; j8 {/ X2 E5 NMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL! e% Z y9 Y% O, ^' H, q. i% P" ^2 @
from your software into the box that says 'Enter URL of image to load'.
$ L! X5 m/ |5 U3 @0 M/ t+ kOnce you do this, it should look like this:' p+ D1 H8 A$ k2 r/ r& Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10% B6 d, y( q7 C8 y
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
6 U/ z, x/ H1 e7 lNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
4 G; Z- o+ s6 Q$ s3 wProsper or CPVLab.
0 d# A. k$ P& z5 D/ B% f0 Z5 W4 T* I! p
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发表于 2012-12-27 18:47:17
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