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PPV GUIDE [PPV新手入门][28页]* x, v3 |, j* _3 m; e. b
详细的请下载电子书！
: b' L- B; [' r5 w: Q% a! u2 ~; T0 b$ _- T. ]( o) c
3 g( f; Q0 K+ u( QNewbie Guide
$ s. h( }! }' W$ m9 ]8 BPPVPlaybook.com! d& l. s. ?) T8 t
Tracy Shaffer
8 x! ?# c; v/ w1 PDavid Ford. f; v, e* w8 \' L6 M z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1 W9 q" u! n. e
Getting Your Mind Right to Start Affiliate Marketing2 D$ L6 U: y& d# n
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
) M ~+ l' L7 a, r' [' v3 tever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
6 H' h& u: t. m6 w( W( Y* v% Gyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing I ^8 ~( m6 E$ i
with any success, these claims are laughable and far from the truth.
# N( e- E5 E) k. YAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
, |; k9 C( ~3 P% w! h& @1 Nflow management. The main benefits are the low barrier to entry compared to other businesses, and# ~0 a; D5 g! s' \1 y F$ @
the ability for a marketer to be a one person shop and make an incredible amount of money with low% p6 p/ d" P# x7 R) J$ w
overhead.8 ^6 d* m3 r4 ^! u
The winners in this business are the ones with persistence when nothing works, who know there's6 j8 T& W5 C' @! A
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
2 H; y2 W; C" S. |The cold hard reality is this: virtually everything in the space is changeable, what worked today can, _7 O9 Y2 b7 `% V( K: ~! B
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.0 M( t0 |1 {$ P( f# f1 W- w9 @
Most of these things happen suddenly and without warning, and they all contribute to the amazing
8 ^1 w& t7 l8 k0 Ulearning experience available to anyone with a few hundred bucks and the ability to open an: }5 A* a+ U: e8 |: H% I
advertising account. a0 d0 l |2 a5 D- I
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
1 J3 a2 w2 y6 I- y5 ]9 N3 d7 Gwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
( @+ d2 l2 T! g7 A. d4 Amarketing has spent countless hours learning, trying new things, launching, tweaking, improving,3 s9 D' v; T; y
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
O) K6 l8 o8 W* qWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
7 ^! N) p0 H* u( |; Tstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
3 _2 S' `& t5 q% d: xstarted building.- C8 @' d! k- |2 p
Things you need to get started:7 |8 V* z7 Y* V5 w
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
- o6 l8 {! H- d$ G2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
' [6 h8 A, H) v' ]$ H/ G3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)5 f R( t2 O# {2 N
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
& }$ d5 G7 P1 d3 e' a# x( vThis guide describes from start to finish, how to get started in affiliate marketing by running traffic, z0 g$ @4 n* e( P
with PPV.5 i- k: z9 K2 H0 `, R
Basic Getting Started Definitions
7 v/ k" S. V% B4 HAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
- s2 P5 [* a( ~% a) zaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
! a5 T+ T6 \* ^$ c% [# g9 D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
# ]9 C0 w" ~5 h5 P7 a' g7 vtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).* b4 Z0 |" T; t v! q0 @6 X
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
- ~/ [, I5 w% e* I1 C) @7 treceives a commission on that product. An example would be the Amazon.com Associates program,6 ]) H- I0 J8 X5 K
Comission Junction or Clickbank.
9 ?+ r# S6 {- y4 Q* eCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
) M" g( P1 Y8 y) ~an action like filling out a form, submitting their email address, signing up for a service or sometimes( ^ l4 r7 @' \6 ~& B7 b1 f7 O
buying a product. An example would be Ads4Dough or Neverblue.0 D6 V6 G, p# c* K5 [
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
O- B4 D' \% O( U! aaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
7 i7 j& I8 `, ?1 Y; rrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
- n" t& `* h! y. u7 Zright from the start can really help you.
" q' N0 G3 H9 ]3 y# J; XPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
( G( s ]! u" A$ _4 G Win pop-up form through downloadable software on the visitor's computer. The advertiser pays per
1 e( f/ n/ W5 l; D! ~# Wview, starting anywhere from .01 or .015.- M8 s% d* A7 y& s
In order to use this type of internet traffic, the affiliate can sign up with a number of different
4 `- L3 k5 Q& B L9 I/ e" h) wcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
6 U$ J2 k; H/ a8 H3 C0 X3 yMediaTraffic, and AdOn Network." \1 p; s2 s$ T
Don't popups get blocked by pop blocker software?
6 \/ p" u; I* h4 R g# z2 vNo. Popups are served in a new browser window as if the visitor had opened the new window
# L' }0 q5 e0 {1 |themselves.
# b' `+ {2 v5 r$ _4 F) YHow many popups get served to the visitor?: v& p4 Q$ V" X! [" _( p. s
The number of popups served varies depending on the PPV network. Some pop more frequently
5 s9 L+ O* B8 _(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
$ |* z! [. m4 H! Aserving this kind of advertising, so they have to toe the line between keeping their software, F5 g' S5 I, \3 D5 i% e
downloaded and still making a profit.9 H0 j5 S. \9 x" ?( ]
Isn't this type of software bad? Why would anyone keep it on their computer?
7 G5 J( k, \$ \+ XNo, this type of software doesn't harm the user's computer. J6 z3 Z! T. x3 m
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,( c! {0 y/ `8 ]; _7 d
toolbars or videos to place the software on their computer. The visitor keeps the software in place so9 L& Z4 e! a+ R9 x% I) N
that they can continue to have access to the incentive.6 V# }; |5 C7 z, d( \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
+ z- ~. p+ m6 i9 {% nHow to Get Accepted into a CPA Network1 H# h0 {2 J. ?' }$ F9 {; t
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
6 \0 u) X* L" u6 Jto start looking for networks is Offervault which lists offers and lets you compare payouts across
4 w4 B' y# Z; z. R7 p8 z V7 [) V- [different networks.4 g+ [5 q: s* I
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)" J' X% [2 R8 e2 @3 y4 J/ [+ G
application and be as specific as possible about your promotion methods. Usually some time after
6 {5 }8 G4 u/ I! r: N9 ^1 F4 U2 freceiving your application, the company will call to interview you. The phone interview is a critical
; x! a$ n& ?6 I& r E4 spart of the application process, and most networks will deny your application outright if they can't get
+ f: c, `# E J. Kyou on the phone.) T7 I& |3 D! ]6 c' |7 z
Often, the person who does your phone interview will actually become your affiliate manager after+ G6 [- ?8 I$ D) A/ B) _3 Q
you get accepted, so it's a good time to put your best food forward.
6 n2 h! I# C$ b; Y7 NYou might not relish at the idea of someone grilling you about your internet marketing methods over
9 A; J$ E; e1 T9 Dthe phone, but trust me, this part is critical. Have answers in mind for the questions:2 ^# [0 H; ?! }; K$ p& D
What methods do you use to market offers?
8 H& i f S5 F# Z- u9 aDo you already have a website you will be using?! u$ F9 t- J. i- w0 y; P2 `
How much is your advertising budget?, p6 w) I" g5 D2 B
What other networks are you a member of?
; H3 J. B0 o4 S$ ?$ j& ?0 _; }3 F; bWho are your affiliate managers at these networks?7 S0 q* l. y( k1 ?) z9 P" Q
Do you use social media (Facebook, twitter, etc.) to market offers?; z, s5 ^8 f9 a1 }2 _% V
How much traffic can you drive?7 W3 x A' g) F( v+ {
Do you have a personal recommendation from anyone who is already a member?
" F! B5 [' i K% H9 n# { Z, e# ZOnce you provide satisfactory answers to these questions, the network will approve or deny your
) q6 o4 t, |4 Y0 B* j0 japplication. If you get denied, just keep applying or call someone on the phone and try again. Be/ O% u1 m/ A& T2 o
persistent. Also, getting a personal recommendation from someone who is already an active affiliate5 s4 y* a, B! o2 c
for the network can be helpful.
) t1 X$ f) n" D0 q' v7 [* fTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
8 t% q/ P$ B, q4 D& v* `Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network# f. V2 E# o2 I5 h6 }' h
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know: i9 R( U! A+ d& ?! e
people can open a lot of doors as far as networks are concerned.0 n% ]7 w3 F1 ?4 ?4 k2 D2 W( c4 F
After You Join a CPA Network
0 b% ~/ O3 B6 w% U) fOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
6 B ~7 c- S" dand make an attempt to get to know them a little bit.
+ w% j+ U2 M% r& z0 T3 p$ j4 c- K6 n% PFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their5 l& ~) D. ]. h
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
, @/ z5 W& n H, A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
1 c5 v- t# M- J$ M. k5 g+ k8 m$ Q, ilarger, they can really help you with your marketing efforts, scaling campaigns and getting payout% a9 U B* t0 v& N, e& a5 A+ [
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus! G9 Q! e! i1 B3 u! [
email.- l9 x9 s' ?. h( o! z3 |
For more helpful info about dealing with affiliate managers, check out:* t3 M' ~ W5 @5 k2 W7 o- c
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
) T! p9 A$ j8 s: jhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
# y/ V s7 P; _3 V+ [% E; ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
. X: `3 h+ r( V/ r+ o BSet Up Web Hosting7 l( {8 t" `! B+ S
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
' F8 I% S3 G9 ~0 P9 Gabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
; C4 q# T9 I8 Chost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
7 \% J$ q0 x$ p' q% S8 _1 Y n1 X& fwhoever else is on the same server as you.
0 p" I5 {4 I/ h4 I WSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast5 y9 Y+ |8 W3 ?* { N' C+ }
enough that the visitor can't close the window before your pop up is even shown. You have about 3/ X9 ^, i1 X) ] n1 |9 ?8 X/ ~: | i
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck. d7 r( S% n* m3 A
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
- \, R! @) l5 M& ghouse full of roommates (hosting customers). W2 B6 j: b; g7 R6 J
In shared hosting, this is like having roommates where everyone has no specific designated area inside6 U/ U/ K; V1 f- s
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
8 F9 p, { v* d% X4 efit.
" @* U# z9 H) X+ XSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
6 p( ]$ y$ ]7 M# E8 Q0 {2 athe rest of the roommates, by virtue of simply needing more space and resources to accommodate
4 S4 z& u: P/ F! gtheir food. Everyone else's food in the house has less space to take advantage of.
2 P C% X. p0 }& w9 W3 RIf you have less server resources to take advantage of, your ability to serve popups will slow down. For. {5 t7 ~# H; F, Z
any type of hosting this is a bad thing, and especially while running PPV traffic.
. q+ ~7 E' S8 P) a$ m2 c% N, LIn the case of a virtual private server (VPS), everyone in the house has their own designated space$ \4 ~* j$ {- O g
inside the fridge to put their food, and other roommates can't come into that space. The server is
+ Z: q/ V# c! R3 m- Npartitioned, so that each customer can only use a specific amount of resources at any given time.
! |5 d) t' D8 W9 A Y; G. ]; Y8 WA dedicated server would be like having the whole fridge to yourself. All of the server's resources- g- \# Y$ E# t4 m6 V
belong to you and no one else can use up those resources. This makes it possible to serve much more2 j0 }% H# l; x O- C
traffic, faster.
3 ^3 {* \" {1 v& x1 ?1 ^0 ` TAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server." ]4 Q3 W, m5 N2 n# i
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is0 u3 c! x) P, C
here:
x. A& f8 T, m' u8 W6 ~9 ihttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
% c1 K& |/ M; ?, l) a$ c7 Z4 xVPS&highlight=hosting* m: \/ C& q5 o+ E) u1 d
Dedicated-Hosting-vs Shared-Hosting
8 s3 Y+ ^& a2 p X2 P. m2 phttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
8 B4 f( Z0 f6 _0 V! OHosting...Your-thoughts
( r/ R! A. M- ?4 g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 60 |, Y! P6 n7 H( T0 x
Hosting Providers for PPV+ K2 |' M. J# s) B0 Q
Beyond Hosting& ?# ~- q* X8 M
http://beyondhosting.net/8 G2 k# ~* r. g; {/ Y" v& N
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
/ U) |5 u3 V p. i1 `receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
. @$ P, }& z" Bdirect linking with PPV. Also, these guys provide great support.2 ?' Z' X' A! U d) v3 a) g
Prosper202 Optimized Hosting0 S6 n |/ a# T
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/ D$ ?- z! K: t( L# B7 g1 D9 ~
CPVLab Optimized Hosting7 O s9 O6 d3 O' v/ g2 M0 g5 F
http://beyondhosting.net/CPVLab-Hosting/9 i; T- e, h1 o5 h. o" `: [
Domain Names for PPV/ w, k) {% C0 g% {, ~* \1 _
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
1 a# Z& ]* o% h5 Fwhere you're going to host your tracking software and your landing pages if you decide to make them.
' Y# Q& F7 O7 A# }8 ?) ]$ UOftentimes people wonder if they should have a specific domain name or a generic one. One generic,6 K' s1 }, B& z
bland one is fine to start with, to host both your landing pages and tracking software. The .com,$ [4 p1 ]2 T) z
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
0 U: z7 V- ?2 L; J# U4 eterm or build a whole website.
6 h0 Z! z' x' oAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
8 e1 M, {$ @! `1 E1 H! s) W! |tracking software on your domain. This is really important, because it is necessary to track your
. V! O W$ N* Uconversions down to keyword level so that you can optimize your campaigns. Without proper
% U# M. E0 j' B, s2 X' M. rtracking, it is impossible to know what is working and what isn't.
/ G5 Y* |7 A. W% r& @To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
6 V: Z* Z3 h5 H# u Iis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
" L# j! Y+ x$ V) N, y$ ?2 vProsper202
/ ?9 i. @5 X; e, a: Phttp://prosper.tracking202.com/apps/
2 | A7 T6 h- f8 O: [- JCPV Lab
6 ]! q/ e Y1 ~http://cpvlab.com/
- e( o; g9 `9 \/ BCPVLab Help Videos
{8 ? }) L5 B- Hhttp://ppvlab.com/oweiw/oiurw/vdm.htm0 H# K& I1 ]( Z
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an/ k; M4 P2 ?: c, _# ?
industry standard.
* {& W/ T4 g, _ T! J3 d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7' R% _: i% i2 w$ J9 W4 Y
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
' p, j7 o5 o' ?$ | n6 N( K1 Ogood support if you have problems with your installation.
; S, @) u. r& o! tTracking 202+ W) E. s7 n L
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your$ F' V, ~" T3 ?3 {( b8 K
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
: r# S% x, _0 h+ ?6 k5 n2 z6 Varea., x6 ^( S7 ~+ O) u4 Y; F, x7 A8 y
If you choose this option, keep in mind that your tracking software, one of the most important parts of/ k; u' ?& m+ p+ S( g$ w" ]* d' Z: C0 {
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
- n5 |3 B1 m- R+ Z+ [ [' ]/ c% Ninterface, and their hosting.$ G" R" l7 t# R) k6 v7 }
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
' ]* O! t8 _) O' s6 W Zand targets which you are bidding on. Leaving this up to chance in order to save money could
- t9 B7 ]% Q7 i1 dpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
: N$ j/ S! D, p; Qwere using.
6 Z$ Q1 l4 G& h( g7 m4 E: MChoose An Offer8 N1 T& D) O$ m7 j
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
+ V$ R$ k+ Z. J0 `6 u3 FLesson on Offer Selection+ m( A, t( f% \8 Q4 N
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
: H- p, R; J- s, _/ O- f2 aIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so., y: ~$ r' r* i6 C7 G# u3 t" a+ X
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
- E( t; O# R2 l( O( P" S% TLeadImpact as the traffic source., o/ d! G6 c7 w f3 s
Now the best way to learn how to put all of this together is to just get started. For some variation in
7 H+ b- G% k$ H. s3 |* o- |the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked" a, T3 k: p9 }, h
campaign.
% e( K0 s9 O+ ~- z5 dWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first9 b p ?) O! z) c
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
x6 G! E, k) O6 Y/ B* b- r8 bthat all traffic is accepted.% ?2 l& [- \5 A/ b3 e
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
( J; J& `; g! R% j! q tThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can# r1 k) J: _/ V
get creatives like banners or images specifically for the offer.$ _- o4 [3 u1 k$ K( X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
/ h: D- U+ O5 K6 OBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can" T0 C3 s" G# h5 k) @2 m+ i S
track my keywords. Without doing this, it isn't possible to see what's converting.
7 V4 w: L: z: N$ U% @In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
' h, d) ?/ H4 x+ z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
" J$ f7 \# } h. {2 l" JIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
$ T! g9 `, p. L n# g# ~bottom of the page:9 b( I" } f3 Q8 C
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
" W m+ [! Y' k1 h' yClick on the offer → pixels → Add a new pixel and this comes up:
& L0 [" ], D: P2 dMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL3 {0 C+ \& w' K3 g0 [
from your software into the box that says 'Enter URL of image to load'.) @, i* y! F) h; L/ X7 ~- a
Once you do this, it should look like this:
1 { o" L! S2 M& n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
- F- N {8 V9 QClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:# ?% M% b; W. {& |# d( R
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
( {$ T0 L+ d9 W8 H3 yProsper or CPVLab.2 V6 V2 K1 b: N; E3 D
4 a9 W! E9 U3 a/ U1 b( F
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发表于 2012-12-27 18:47:17
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