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PPV GUIDE [PPV新手入门][28页]) V% R/ [: ^4 d' }$ Z, W! S0 t( F) l
详细的请下载电子书！
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Newbie Guide
% v y" m0 k1 W) N0 \4 G# gPPVPlaybook.com
3 y5 k" l2 D5 R+ N9 W2 ~Tracy Shaffer3 k7 i% x9 P* b9 y' D; p
David Ford
1 f6 Y% e* h$ c' d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
5 [) O9 K! b9 F& W% Y* e8 G! q$ `Getting Your Mind Right to Start Affiliate Marketing; X/ E$ G! b5 p% I2 O) j) W
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an' }, O- A+ `/ q' J& q* O
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
4 f, @: g: I; n% W: K- A9 x1 m5 eyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
! p i+ a* {8 Z9 U: M0 p! x& ewith any success, these claims are laughable and far from the truth.0 h/ v4 o2 g, r, j! O0 T# i; @
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash. V9 g" K5 n9 V; I4 k4 [3 N) t
flow management. The main benefits are the low barrier to entry compared to other businesses, and
- {" D" V7 i6 T H. ?7 C) c2 c, Xthe ability for a marketer to be a one person shop and make an incredible amount of money with low1 t4 `) O G" t. Q* L
overhead.! s2 p# P! `/ I8 L; s2 S$ s6 D4 g
The winners in this business are the ones with persistence when nothing works, who know there's
% Z! b- {/ p' H1 U/ e5 D6 q" o/ p& Y% Kplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
0 B0 p( S3 r2 r* Y; s2 \+ M* g/ MThe cold hard reality is this: virtually everything in the space is changeable, what worked today can" V+ l2 B; \! p4 Q9 u
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
/ A4 ]( h9 y- IMost of these things happen suddenly and without warning, and they all contribute to the amazing- U9 p' U P# @4 `6 B1 S
learning experience available to anyone with a few hundred bucks and the ability to open an
% P& g6 i/ j8 [1 J) ?3 Dadvertising account.
* B4 @' h* M( J) xYour competitors are willing to work at this around the clock. This isn't a push button, instant business
$ _9 K: O4 r9 C1 Rwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet1 M1 I F: g/ ?7 @2 [
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,; \, d! ^$ F8 u$ L
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.' l: I2 q% ^. f; G+ h; [# c! i+ }3 J
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you1 C7 M& ?: ?! a
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
/ r; C* F+ e6 J n' \started building.
1 f! P0 J: d \* J# [, p- SThings you need to get started:
. }$ w% W6 q* O! Z7 E0 j: f8 M" p1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
: g) A7 j: ^$ R" ~- k/ q9 G* k2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
. n/ \) a4 g. g6 [' }/ _3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
/ V6 I1 v/ U ^; l3 ~4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)) d( R* m( s7 C o
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
7 Q% {/ p% j- {9 Q* }with PPV.8 Y8 e6 _- e0 v8 R
Basic Getting Started Definitions
1 u1 U( Y, O9 O* n! q p `. KAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more! U. `3 c1 v ~6 ?& w' w6 V; s( ]
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
0 z' W) {5 W2 I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
6 x4 r$ h* ?' ]types off affiliate networks are cost per sale (CPS) and cost per action (CPA)./ r" d( u E- k" i7 ?
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
. [$ I v* M+ p y: Y& ]) Xreceives a commission on that product. An example would be the Amazon.com Associates program,1 K6 j/ x$ ?% U6 o | {/ V& A
Comission Junction or Clickbank.
; |! c. k8 M- eCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
: o* x' P* H9 ~/ ]an action like filling out a form, submitting their email address, signing up for a service or sometimes
) q) f# n2 w6 p1 qbuying a product. An example would be Ads4Dough or Neverblue./ I! \/ k3 l' C5 u, A- Y- j
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's3 W. U0 p# y, Q6 H
account, getting the affiliate approved for offers, bumping payouts and just about everything else8 P1 q: I6 s) M! G8 e# [
related to an affiliate's account at the network. Having a good relationship with your affiliate manager* }: q! h. x7 h1 N
right from the start can really help you. }1 u( ?1 p4 v
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served* U. T& h- i n1 h n
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per2 |* q& G+ p: \% W& J
view, starting anywhere from .01 or .015.* t) T; V7 A& x: l" x9 y
In order to use this type of internet traffic, the affiliate can sign up with a number of different
9 q v0 r! |5 N. Vcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
( l B1 [3 F4 e7 y+ y# hMediaTraffic, and AdOn Network.
6 S' L' e9 z1 I0 F) _+ ~Don't popups get blocked by pop blocker software?, z4 q% Q/ [, e0 R# n$ t$ ?
No. Popups are served in a new browser window as if the visitor had opened the new window1 m: a2 \5 {# P4 y
themselves.$ V# X* X0 p% V5 ]
How many popups get served to the visitor?# k' W) _7 I" j
The number of popups served varies depending on the PPV network. Some pop more frequently; L# a1 G h: a( |: j7 @" h! L( D
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by' ]# k% m+ ?( h8 m
serving this kind of advertising, so they have to toe the line between keeping their software& @4 N8 s: b5 v
downloaded and still making a profit.
8 ?: C0 a* ^4 P7 r$ a% B, p6 LIsn't this type of software bad? Why would anyone keep it on their computer?( r8 K4 w. V3 _" ? y+ H/ ]2 Q
No, this type of software doesn't harm the user's computer.8 M( a0 j* |$ h. \3 ^; ]& I
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,4 p. Y3 y. _+ ^6 m
toolbars or videos to place the software on their computer. The visitor keeps the software in place so9 ?! ~1 h4 U; }( F+ X
that they can continue to have access to the incentive.
' a; {) \& ~3 L1 |0 W* a \4 P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 37 f7 x* J) Y+ g- ^7 D, s. l. d
How to Get Accepted into a CPA Network
) L0 Z. \# w* y) p+ X; r' iIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place, U' @( N( L* B" l: z
to start looking for networks is Offervault which lists offers and lets you compare payouts across, I; I8 u! K- z2 m; H; W! S
different networks.5 h/ F: ?% l& I% f
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher); n( z* q( Y! s3 G( ^* F2 ^( X
application and be as specific as possible about your promotion methods. Usually some time after
5 {4 Z& Q& W! k. q( Yreceiving your application, the company will call to interview you. The phone interview is a critical, C7 J. u* S) |% x8 u T& E; }
part of the application process, and most networks will deny your application outright if they can't get9 s+ r) }+ Z1 ~& }6 ^
you on the phone.
7 G5 j! y. {: ]$ MOften, the person who does your phone interview will actually become your affiliate manager after6 E9 R) ^$ B0 T4 f5 b" ?6 q( c3 n
you get accepted, so it's a good time to put your best food forward.
) K+ e3 s+ [# K- s( gYou might not relish at the idea of someone grilling you about your internet marketing methods over# e Q( Y4 g L: ]3 k0 e
the phone, but trust me, this part is critical. Have answers in mind for the questions:' I; L# E7 e5 E. ~0 s# @# w
What methods do you use to market offers?0 ?! w! F* g( ~6 W3 S, P: Z
Do you already have a website you will be using?# s* I1 S* h& k; {$ K; U0 G) g
How much is your advertising budget?, W" D0 j# C0 S6 V; j! Y
What other networks are you a member of?
- o% }% D6 ?, H* D- z& v! W |Who are your affiliate managers at these networks?9 b [. r, O- H u1 [# e& t
Do you use social media (Facebook, twitter, etc.) to market offers?
+ J& N( M' X$ V! R- \+ dHow much traffic can you drive?
7 X5 L! I5 Q6 ]& p/ VDo you have a personal recommendation from anyone who is already a member?
0 I! L* _; b# gOnce you provide satisfactory answers to these questions, the network will approve or deny your
/ \, E& v& M# @4 {/ r! P0 G1 capplication. If you get denied, just keep applying or call someone on the phone and try again. Be4 f4 J* S4 V; ?' O' s, y4 {6 S
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
% B9 }$ e3 G. k: e F( x" tfor the network can be helpful./ g/ S) `# T: m# a4 @! G
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
# }" d6 i5 P( c; C/ iSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network1 t9 Y9 k$ o: W/ x: t
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know! i4 \* A6 r3 F5 \8 i2 e1 |2 N/ h
people can open a lot of doors as far as networks are concerned.
9 K5 {/ [7 i! B& ~After You Join a CPA Network. G' C! I; ^- H) S; c4 x
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
1 C. y7 I4 T6 K' O/ }0 Dand make an attempt to get to know them a little bit.7 s) F3 u% @; o+ Z, \ _; }
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
3 |$ s$ L; x K% ?8 J2 p7 B; {weight in gold. Start feeling them out from the start and try to get to know them. Once you get) @1 U' z" a3 p& A6 Q% B- m( U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
/ Y( V7 e! a) {, L. k! klarger, they can really help you with your marketing efforts, scaling campaigns and getting payout+ T) D0 S) Q# |. }: Y
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus% E5 Y7 d9 L$ k1 V
email.* C+ P z. c1 ^& t' e4 T
For more helpful info about dealing with affiliate managers, check out:
" _2 A% W4 u2 w" Q' S. B+ ~http://ppvplaybook.com/blog/musi ... -affiliate-manager/
7 N5 z$ ~7 {: k# z. ]/ ghttp://www.mrgreen.am/affiliate- ... iate-managers-want/# R1 e1 P' m; S# X7 K" E+ U% \7 a3 Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5+ n) q. ~/ H9 Z6 X! [
Set Up Web Hosting; h q" r; q# s, L$ g2 G
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
" x& e6 Z! |5 [1 m3 gabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
. f) d \( [& s; _- W vhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
1 Z J' y& z3 _! twhoever else is on the same server as you.
' A( X |) g5 e0 K u. r* ?Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
4 x3 n4 [+ i6 N( [; q* tenough that the visitor can't close the window before your pop up is even shown. You have about 3
7 J# B- h$ G1 F; R: {3 Lseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
8 j$ c1 m; n, X1 w/ Y5 b' c/ Q" hTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a/ q$ O' @7 y8 X* I4 l- h& C' I1 E
house full of roommates (hosting customers).
% T o+ `/ r0 W5 [8 P6 XIn shared hosting, this is like having roommates where everyone has no specific designated area inside8 a/ A7 y& i& J: a R: B) P
the fridge where they are supposed to put their food. Everyone just jams their food in however it will; t- ~/ Z9 a) P
fit.
- ]( Q- Q- g) w* E4 c; hSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
: e/ S) E \3 O6 w; Cthe rest of the roommates, by virtue of simply needing more space and resources to accommodate( G5 {" p' D' ^. t
their food. Everyone else's food in the house has less space to take advantage of." [6 T8 _7 Z9 T4 Y! X
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
0 H! ~8 z* M1 _any type of hosting this is a bad thing, and especially while running PPV traffic.' i1 Q' p3 q- i0 n3 r; q @
In the case of a virtual private server (VPS), everyone in the house has their own designated space
% w! Q( @7 _. ^! R L* m& V- L! Sinside the fridge to put their food, and other roommates can't come into that space. The server is
; _: L" | n- V; n* Tpartitioned, so that each customer can only use a specific amount of resources at any given time.8 k1 W1 { `1 O/ {1 u, E9 b+ o# v
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
1 v: w( R5 w- u3 ?: j8 D' n: \ Xbelong to you and no one else can use up those resources. This makes it possible to serve much more# Z' r, V( U: h3 v0 h' Z8 S
traffic, faster.
9 v; Q( p& i+ v4 Z& oAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.4 F, B7 g0 K: f2 r
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
t+ z, {& `6 L1 @here:
9 n% Y$ E7 t; v6 nhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-6 i# J8 z' {! F5 U1 L) L
VPS&highlight=hosting
' o4 S- h0 z" r: c `* }Dedicated-Hosting-vs Shared-Hosting4 x+ m0 S2 u1 |
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-# U0 f3 T: f5 M' a
Hosting...Your-thoughts w0 D. d, N2 q1 M* j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 67 X! V2 Y, u+ R. Q4 I) d
Hosting Providers for PPV2 @9 j0 N# m. E O$ {
Beyond Hosting
; C7 ?6 l+ }! `$ G3 S& ?http://beyondhosting.net/- U& y# M/ M# }. q
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
! K6 k/ c1 r4 `' B7 |6 G9 yreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
8 B0 I' J! B* Qdirect linking with PPV. Also, these guys provide great support.$ f" S* q* w' k
Prosper202 Optimized Hosting- R7 q0 `+ u* M3 o6 t( H
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/. _+ s' H9 V" }) |+ Q( X! l. Z
CPVLab Optimized Hosting. s9 c0 u; [- L7 R9 T8 m
http://beyondhosting.net/CPVLab-Hosting/
: j* F2 G, c! w# ~: vDomain Names for PPV; g4 m6 h4 U7 R" F7 k o/ c2 }
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is+ t* w. e) y% [ c& ?. o* J
where you're going to host your tracking software and your landing pages if you decide to make them.& p/ q3 o0 X4 U0 a/ \# `: ^
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,) `( A8 ]3 X& M- A1 W) A) \
bland one is fine to start with, to host both your landing pages and tracking software. The .com,$ }! O% w4 C: C9 _% [ E2 |1 a
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a. ]/ [' t" u: Y$ }
term or build a whole website.. P' n6 L' v% e. U* j
After you buy hosting, a domain and get those all attached to each other, the next step is to install- i1 a0 T# j5 T7 ]4 k
tracking software on your domain. This is really important, because it is necessary to track your& f4 g, p2 t7 ~
conversions down to keyword level so that you can optimize your campaigns. Without proper4 }8 ^% j8 T2 @7 I3 p& L5 v
tracking, it is impossible to know what is working and what isn't.9 ?4 Z! v& k8 m, G2 x6 i
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software H$ f3 ?$ \/ i0 O8 W7 J$ k
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
/ p% z0 E8 x& \# l7 }, f! DProsper2026 E- j* H$ q0 Z- H j& u
http://prosper.tracking202.com/apps/
! C, N* W2 x) _/ l0 }CPV Lab
& A4 K5 F9 O* L' S# \! `$ khttp://cpvlab.com/" W! @" }" M2 x2 T
CPVLab Help Videos* H1 f" z- L9 K" V' ^1 d
http://ppvlab.com/oweiw/oiurw/vdm.htm
. D \+ s5 Y; j- hAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
9 r8 H8 E3 a. L& M# p5 c- A9 H' \industry standard.
! A1 Y! z) A- j" l d' v) G/ ~) {( o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
; r7 G7 D/ X$ N d7 u" l) PCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from/ i: ~ D. S q5 `8 ^+ p4 Y, S
good support if you have problems with your installation.$ [& l$ |' Q# P+ \; _! [5 j
Tracking 202
( E0 M* ?8 ~. [0 F3 q$ j {7 vTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
% H9 `* A2 i/ G+ D, y9 ucampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user6 p Y3 q9 R7 O4 T
area.8 d$ U0 I) o C# S& N6 p$ R% H; [, r
If you choose this option, keep in mind that your tracking software, one of the most important parts of
x. k! ^* i0 F* q$ k J( zyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
) j( x {3 W8 s' p; vinterface, and their hosting.
+ O# ]+ M' P+ u$ |; E+ ~5 BAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords7 \+ L9 E9 R1 k! n/ j
and targets which you are bidding on. Leaving this up to chance in order to save money could
+ ]5 X' B' H% [potentially leave you open to huge risk if someone else caught on to what offer and keywords you+ A/ R, e6 Q( P2 y1 }
were using.* x, V6 x8 _( [: U0 ^
Choose An Offer8 y; X/ I5 U: I! W9 N
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
. f8 A: W! g" X2 gLesson on Offer Selection, S9 O8 B( c& C- c& R) ?
http://www.ppvplaybook.com/forum ... on-Selecting-Offers# _7 q3 T( l& Z/ N9 N$ M1 ^
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.8 w( b: r: E5 Q' |0 h- m
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
+ `, G; x- r) a/ ELeadImpact as the traffic source.
d. A+ @( \& U% C8 U7 f8 qNow the best way to learn how to put all of this together is to just get started. For some variation in/ J/ r2 y% x8 S; o2 r
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked' w' C1 |% u1 [0 b) l
campaign.
+ `. J( z' M- oWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
2 D% V3 G/ U; o# F3 Z% Opage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says6 k. V* d: c! [* K. K4 y( J
that all traffic is accepted.
0 H2 @3 H3 ~7 ^First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
. i9 v( f% r1 {* S0 h6 {; WThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can' s/ Y$ A1 U" J5 x/ r; r2 K
get creatives like banners or images specifically for the offer.
) d v2 z# C5 y# t6 D& @( a$ J! V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
+ i- ], L1 B/ R* a' c0 Z8 oBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can# t( l Q5 {/ y1 [0 i5 y/ ^
track my keywords. Without doing this, it isn't possible to see what's converting.
5 ]6 w/ P! i/ A" s6 W: QIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:; \$ B% l& ^1 z0 P1 R- w: [$ N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
+ v. ?: C9 B) g8 I+ d" P# U. rIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the' Z: B D, H$ N4 @
bottom of the page:
) ]7 F Q, t$ V# ~5 c4 D6 c, e6 ENext, I have to cut and paste this pixel into my offer at Ads4Dough.' ?5 F7 h) {. W$ h
Click on the offer → pixels → Add a new pixel and this comes up:1 g1 j: \ R9 e2 p% W1 U. z: E
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL6 @8 n" n& E+ P/ r- Q0 I& @) r- I
from your software into the box that says 'Enter URL of image to load'.( e8 ]0 F1 X$ {! f2 V5 D) T/ }
Once you do this, it should look like this:! m6 j! E4 q; [5 U# c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 109 p8 [" e- C% y1 j& `
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:. _+ e" }# z7 Q/ K
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
" |! Q( ?6 N7 XProsper or CPVLab.% m% Z/ `/ z& c4 Y* f
: h! l' {/ c: c0 k2 k |
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