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PPV GUIDE [PPV新手入门][28页]4 y3 r' s2 E8 @7 @9 w
详细的请下载电子书！, c, u6 P2 O7 r3 ~& a
9 W2 ^+ }1 x+ r$ ]) a
; Z% e( N _* ~; [# `1 k3 DNewbie Guide
, V' L0 L. |8 Q, G; l6 o/ L5 LPPVPlaybook.com
3 y/ a7 X$ N6 B" q1 z+ jTracy Shaffer! }, T9 p& S T
David Ford
* w6 `8 ^1 z1 D, ] Z2 k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
4 m) D4 u2 f' c7 {Getting Your Mind Right to Start Affiliate Marketing
8 n" b9 v" E6 Q' _' x' }" Y, TThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an4 Y5 F: B' L( p3 A W0 p4 x
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where# w o4 Y8 @# ]& A. w* I6 D. n5 W Q
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing/ _, i) U9 m' O* a/ y9 [% Z
with any success, these claims are laughable and far from the truth. G- M9 Z. Y4 y) M5 c' ]; T# u1 M
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
5 f- o: M# I* Z" G3 sflow management. The main benefits are the low barrier to entry compared to other businesses, and
+ I9 R7 @5 o7 V+ u4 tthe ability for a marketer to be a one person shop and make an incredible amount of money with low
7 U! E' x; l% k6 C8 L3 {overhead.4 m1 Z) J5 K4 d4 Y$ K" S
The winners in this business are the ones with persistence when nothing works, who know there's: j8 [0 [9 c5 ]0 c# ?2 m3 [& L" D: _
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns., S) m5 D/ T h4 ]. F* e, r
The cold hard reality is this: virtually everything in the space is changeable, what worked today can* }! q8 L0 z$ K* J9 r. T3 }$ N
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.9 G" i' N- t2 P( y* G. F
Most of these things happen suddenly and without warning, and they all contribute to the amazing
( b# Y1 a/ m0 ^learning experience available to anyone with a few hundred bucks and the ability to open an
& [- h) l) C5 z& Q4 ~advertising account.
/ V, s* @* ~% P+ n6 \, ?Your competitors are willing to work at this around the clock. This isn't a push button, instant business
% v0 e7 Z3 Y/ _4 p- n) e$ Owhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet1 o( ^. X) V0 ]9 A. Z( {0 O
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
/ e1 V! p: L: f/ L- {( Jtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
7 L$ [6 r% |0 @With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
, w# z- l# X3 E8 @! cstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
$ D0 o+ x+ k: Y# U3 ystarted building.
9 r; ]! \! g2 g$ B% c7 C7 n: FThings you need to get started:
* `# J( ` w+ A1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
4 Y/ u- s; O0 @6 I" C2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)' p5 l( H4 c+ O; U0 _
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)- O/ ^8 q Y) f2 b1 d
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)# v& N' u7 A3 k! V( L
This guide describes from start to finish, how to get started in affiliate marketing by running traffic5 o8 R4 K. t5 @4 C! q+ q
with PPV.7 `) t! G w6 F& w" r
Basic Getting Started Definitions+ N. j9 l: Z$ }2 h/ G7 e
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more! {: T+ E G* J; l: b5 ]
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
8 \1 `! k$ H+ r4 R, X3 {$ m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2/ Z+ Z4 u+ y% V0 |" L
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
" t' D& @% A% \3 m5 mCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
0 x5 V) W) {! s) F! i1 ?receives a commission on that product. An example would be the Amazon.com Associates program,# j- H; x- A. e
Comission Junction or Clickbank.
1 G* u/ f* M4 I y- uCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes& I8 `5 M% ~0 M/ b
an action like filling out a form, submitting their email address, signing up for a service or sometimes
7 v$ P. Q0 A( d; l S3 V! [& [" ebuying a product. An example would be Ads4Dough or Neverblue.# u1 D8 j- |6 c; w
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
; B8 u$ r" t) U* M! m* }& O4 Faccount, getting the affiliate approved for offers, bumping payouts and just about everything else! Y* E4 e3 N' j1 D
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
4 \- m8 h" q: ?4 Bright from the start can really help you.' Q; M7 ^- z0 a, U5 g' v
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served9 M. r9 p# V' R; F3 h+ K$ W2 I
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
! d# E, R7 p: }. cview, starting anywhere from .01 or .015.4 G6 i* _- S$ }) Z
In order to use this type of internet traffic, the affiliate can sign up with a number of different8 `$ ~6 E4 h" I: c. m. k
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
' R) n0 u) {. h* w/ nMediaTraffic, and AdOn Network.$ z+ N, k% t" u+ S
Don't popups get blocked by pop blocker software?' M: C7 f8 ^6 F: s8 d r4 e
No. Popups are served in a new browser window as if the visitor had opened the new window
8 M7 Z* i% U5 ]3 mthemselves.
4 {* `+ a5 X+ U1 [& Q) \) \0 u- O, nHow many popups get served to the visitor?; E, Y8 K1 g0 p" g8 ?, ~4 ^
The number of popups served varies depending on the PPV network. Some pop more frequently4 I5 Q/ y! G# r0 k) ~
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by& E& S& a P+ [: d# p( W9 Q, o
serving this kind of advertising, so they have to toe the line between keeping their software
+ U4 T$ x* R2 y1 M& g9 ]downloaded and still making a profit./ R# e5 B! l! S" }4 A: w* f! K
Isn't this type of software bad? Why would anyone keep it on their computer?
8 L2 _3 D+ Y4 Y- ^No, this type of software doesn't harm the user's computer.
) v6 U3 J3 K# `3 M9 QCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,* o# R$ A4 W! ]; z7 \0 @' q- j
toolbars or videos to place the software on their computer. The visitor keeps the software in place so0 W, s3 U3 m. x( A+ F
that they can continue to have access to the incentive.
3 y/ Y. Q7 @, ^ R9 [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3% c, N; b2 A1 p6 |' d) f/ O
How to Get Accepted into a CPA Network3 D7 P& n7 Y4 f( H
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place# [; |/ l$ K: Y. N5 a& N" ^. Y
to start looking for networks is Offervault which lists offers and lets you compare payouts across
% Z2 @" U+ x1 E6 udifferent networks.5 C5 z( o7 x9 \2 r& E, a
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher) Y6 ?; \1 v/ a' G, s6 d
application and be as specific as possible about your promotion methods. Usually some time after4 w% W" T, _# H$ ^1 U, s, e
receiving your application, the company will call to interview you. The phone interview is a critical
7 `% X8 Y$ t& c4 E5 b) ~part of the application process, and most networks will deny your application outright if they can't get
9 |% P, C: i9 s4 Y4 Syou on the phone., R: E- D; V9 ~7 [) [
Often, the person who does your phone interview will actually become your affiliate manager after
( {. |$ ~6 y; q4 e lyou get accepted, so it's a good time to put your best food forward.
5 v. [$ Z6 e3 N1 OYou might not relish at the idea of someone grilling you about your internet marketing methods over' V8 E2 \: n4 x
the phone, but trust me, this part is critical. Have answers in mind for the questions:# z6 V% D" u0 }$ }
What methods do you use to market offers?, \0 Z0 X G1 c
Do you already have a website you will be using?( ]- f' A ]8 P" C9 x- g
How much is your advertising budget?. N) p% ?( w3 H6 F9 O3 f
What other networks are you a member of?
! q% d5 V, s* I" H/ F8 UWho are your affiliate managers at these networks?
- i% A. d {7 F$ v; U3 J3 zDo you use social media (Facebook, twitter, etc.) to market offers?
- v- h! ~" R) R m6 A( v7 w0 M) VHow much traffic can you drive?1 z3 _- r7 h2 I! {; Y: R9 |
Do you have a personal recommendation from anyone who is already a member?
5 I9 f( J' y$ vOnce you provide satisfactory answers to these questions, the network will approve or deny your! s0 N% X7 \; J+ W
application. If you get denied, just keep applying or call someone on the phone and try again. Be
5 O( V1 D$ C/ m% M; x0 G6 R) G( ~4 Tpersistent. Also, getting a personal recommendation from someone who is already an active affiliate3 m: O1 f y; i1 ~) @; Z
for the network can be helpful.
4 Y; E/ P2 {2 f% YTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
) H" P5 W( d+ fSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network- y, ^! g) R; c$ i
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know& ?* i c; u% s9 t. U
people can open a lot of doors as far as networks are concerned.
6 E1 i9 f. m h$ g8 O! A9 oAfter You Join a CPA Network
% j! H1 A8 n8 m3 E) n! ^% }Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager8 t8 ], T: B, s+ X$ B6 L
and make an attempt to get to know them a little bit.! B! v {7 r: ^! l! o
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their W, s7 W0 v" ~6 T
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
B5 X- q* Y, M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 45 y; v. o7 W+ B
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout% x1 ~; {$ `; m8 q4 d) J0 T
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
7 w- k1 [; w+ D3 Z2 H) e( c8 I6 jemail.3 R. T% }* }( L3 S4 |, K5 H
For more helpful info about dealing with affiliate managers, check out:
/ t: ]6 P, Y8 bhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/- c; Y* y, c+ q4 R. h' ~( A
http://www.mrgreen.am/affiliate- ... iate-managers-want/. e' C# k/ i, ^" x+ ?% l/ |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 50 i" ?9 ?, c# n% C6 e8 t( J% ~8 ], l
Set Up Web Hosting
; _# Z( H) z. ?. D0 g& IGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
+ G. x% D' c! Habout internet hosting. In general, you get what you pay for with hosting. When you use a shared
# |5 b9 U7 y# q% k/ R' Jhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with( `9 `7 C* ~' j7 B1 P
whoever else is on the same server as you.
+ s/ c2 W+ \7 m9 j# WSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
4 g# v: z4 Y7 h9 E$ A8 _$ C. P% Tenough that the visitor can't close the window before your pop up is even shown. You have about 3
5 v6 i1 s# ]$ t: J# f' a. F T6 Zseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
. S& D& {, O+ y4 YTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a' N7 ^% x- q* {5 x1 z1 C9 Z& ^
house full of roommates (hosting customers).# |% x9 |+ N4 u7 K; o
In shared hosting, this is like having roommates where everyone has no specific designated area inside' s# p* F) D" z% F7 s& g
the fridge where they are supposed to put their food. Everyone just jams their food in however it will. m- ^9 p: Z9 R' F" n4 f. U
fit.
, l7 |" L9 Y' C% b" bSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
3 n& y2 D+ O, O8 h" L& B6 _the rest of the roommates, by virtue of simply needing more space and resources to accommodate7 B/ A9 k" N2 V- P2 L
their food. Everyone else's food in the house has less space to take advantage of.
, S F& K' @; {% y. }8 NIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
1 p1 r3 M& L' l- i# Yany type of hosting this is a bad thing, and especially while running PPV traffic.
* s/ X* p9 Q" v7 o# {6 s- VIn the case of a virtual private server (VPS), everyone in the house has their own designated space5 @, L" O) c5 t, \: ^
inside the fridge to put their food, and other roommates can't come into that space. The server is
8 F: L( V; c( o7 u1 Wpartitioned, so that each customer can only use a specific amount of resources at any given time.
6 t8 j; b- S1 y; nA dedicated server would be like having the whole fridge to yourself. All of the server's resources) z E( O7 ]( F( q
belong to you and no one else can use up those resources. This makes it possible to serve much more
4 m% N; `7 S- O( a4 i2 f2 Wtraffic, faster.
! Z5 O, Y% A. EAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.1 x0 w$ b, v) @; V; }# f, H2 c+ l
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is# I& Z5 k2 S5 Z5 i i3 y
here:( d5 A& M, y' \, ^9 L
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-: h9 Q% H; L! F1 _8 g3 }/ S; ~
VPS&highlight=hosting
# l" g7 p; s9 Y( ]! N+ mDedicated-Hosting-vs Shared-Hosting
1 e- N. m u4 O5 ahttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
( w* |: E& l j8 H+ pHosting...Your-thoughts
3 O: }5 Z+ v9 c0 K/ N' h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6& U- f; W/ t# d& z8 ^7 A
Hosting Providers for PPV3 g4 W8 b F1 v
Beyond Hosting7 s" S9 y2 [% w
http://beyondhosting.net/
6 R' u( S" h `With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
* s/ I. t( r% T+ J1 \receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when3 p8 h( f4 Q# M5 V
direct linking with PPV. Also, these guys provide great support.
4 |3 Y1 k, S/ T U a) i* s* dProsper202 Optimized Hosting3 @0 n+ f( T( h/ F, y
http://beyondhosting.net/Virtual ... per202-VPS-Hosting// o& @/ x- l3 @$ M
CPVLab Optimized Hosting
( f% P2 T$ J& ^ |: _" C% C0 h5 \) mhttp://beyondhosting.net/CPVLab-Hosting/& c7 m# f7 S) Y0 h" ]; K8 [
Domain Names for PPV9 \* S9 ]) j: C5 o5 m
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is0 G& V, A% m {; v
where you're going to host your tracking software and your landing pages if you decide to make them.
/ P U4 c4 Y( y3 G6 f4 ~Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,0 I* s2 ~6 R( c- W; M) |
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
5 T/ m; p3 t# q.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
) z( B! k, b, ~8 oterm or build a whole website.
& Q: L/ [2 c9 A. X/ ~3 l4 aAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
( R: e# W0 E3 r$ Ztracking software on your domain. This is really important, because it is necessary to track your# v2 }/ z' t& J1 I. Q
conversions down to keyword level so that you can optimize your campaigns. Without proper% x+ \6 u, e- ~ U: R
tracking, it is impossible to know what is working and what isn't.9 n V9 P, l) x# w& g# c0 i
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software: o! k4 J* E3 i; D U7 W8 G& H9 \
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides." e$ {5 s8 v8 R% j
Prosper202" y4 f- ^* b, q' w" ?
http://prosper.tracking202.com/apps/
3 j( A: A; Z9 i: X. C/ ?9 u* `( W$ ECPV Lab p) n+ b7 C/ L7 [+ E
http://cpvlab.com/
3 g* j: A6 M, u5 m8 _CPVLab Help Videos- u* U- W- [: y
http://ppvlab.com/oweiw/oiurw/vdm.htm
' G, N4 M9 ^$ z9 \. `1 u+ YAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an& @$ Z: K8 j4 l/ D. v% W) z% R
industry standard.
+ `% ~5 L0 H' I$ w2 h$ g9 I- ~% Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
" p) w; X: C9 a Y! r- I. RCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
2 H0 ^ k) O9 p; R# H0 lgood support if you have problems with your installation.
0 k5 S8 O1 g# s3 N9 E" c: ZTracking 202
$ M4 c5 ~7 @4 R% j2 i2 m1 cTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
, K7 T' Z$ X2 f( vcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user* h" _: b! P4 K* q: o
area.
! \* ~5 O! n; }# O7 XIf you choose this option, keep in mind that your tracking software, one of the most important parts of& D& c" S& H) d+ |
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
6 O. T+ E b) r1 o7 finterface, and their hosting.
$ m& D2 t6 z o( M5 tAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
, J. `: w0 b6 r0 C/ T U* ~and targets which you are bidding on. Leaving this up to chance in order to save money could) g, K; y2 T. U5 {0 h: f |
potentially leave you open to huge risk if someone else caught on to what offer and keywords you" l- n2 D( y$ w& ?' I( |4 n
were using.
# k" z* q/ S9 v( ?0 W8 g, P& p% j' S9 q3 {Choose An Offer$ [$ p6 b9 |1 p% f" S
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to. J n1 P2 O3 b" `) J; X
Lesson on Offer Selection, [3 v# B& c. ^; b( M9 I1 i+ a
http://www.ppvplaybook.com/forum ... on-Selecting-Offers6 B' [+ t5 F, V3 r
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.+ Q- d& f# k1 e$ C; }
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using/ e% T0 O; m6 s! a
LeadImpact as the traffic source.8 h8 V* {" y3 c6 [3 }- Y+ {
Now the best way to learn how to put all of this together is to just get started. For some variation in
/ V0 e {4 K. W! [7 B v; Zthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked1 Q, }* Z4 S" G! F
campaign.8 k& T# Y/ T, y6 g) D& c
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first8 R3 J& a) ^0 K7 d, I
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
\: x/ u4 D/ o2 o6 hthat all traffic is accepted. g! c Y' u' H" h! C E
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
/ M, R% B5 H j- }* RThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can* V4 L4 Y8 X+ R6 A
get creatives like banners or images specifically for the offer.8 V+ D: |7 b# K$ O, U( P1 b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8* R2 O& o! U1 o' o Q8 L
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can5 k. d# ?: l) e
track my keywords. Without doing this, it isn't possible to see what's converting.. R7 H/ z! l& F* ~8 k4 F4 a) B: z
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:' p% P! E; i7 A! X/ @( H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 90 ]# q$ a$ r$ f/ P$ ~7 S
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
5 J5 t5 j$ d1 ~) v9 }' A7 gbottom of the page:
6 q$ z5 y6 ?/ G7 `2 jNext, I have to cut and paste this pixel into my offer at Ads4Dough.& ]. y0 t5 \- P ~7 @ V. j- _
Click on the offer → pixels → Add a new pixel and this comes up:( K4 P6 r p h5 p
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
8 O# P- L! s* }) h# q& G; rfrom your software into the box that says 'Enter URL of image to load'.
+ T. a5 E Q" W* ?3 p: p9 m/ QOnce you do this, it should look like this:% |' _8 k( g# N1 x1 x( l, e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10. B+ m# X6 x7 D1 ]1 e
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:5 T; F2 o9 ~+ l3 Q) v
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
2 t" U1 H* s! G# ~# F* z* PProsper or CPVLab.6 y3 j1 Z- b5 ~: i
5 m- T' |/ M2 G5 i# L0 o* ?1 f4 g
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发表于 2012-12-27 18:47:17
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