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PPV GUIDE [PPV新手入门][28页]7 v4 _2 i: L) C
详细的请下载电子书！8 Q4 F, o, f+ M1 u' d
8 o9 R% P) j$ y# d0 O
- Y9 b3 H: o$ z+ i
Newbie Guide9 K [ M2 } ^% @
PPVPlaybook.com+ n T; H$ B) G: R0 y' @( u/ J
Tracy Shaffer
+ T6 l y, Z* ?- {David Ford
p# D# {/ }4 L4 p4 U, ~: A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10 P* I: P) g* G+ |. ~9 @8 r' V
Getting Your Mind Right to Start Affiliate Marketing
) b: _9 S9 N3 P2 q! VThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an R' [- X3 Z+ \7 u
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where0 A+ W4 }3 X4 q$ Z3 |! q" A/ L" C
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
. u* M5 s7 P+ Q+ p: L D; Bwith any success, these claims are laughable and far from the truth.
) u& @% F( M# F& D9 a5 @8 yAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
$ w: o7 x/ D% k, Q* T9 [3 O4 Aflow management. The main benefits are the low barrier to entry compared to other businesses, and7 j) ^2 l: I/ E6 c
the ability for a marketer to be a one person shop and make an incredible amount of money with low6 W4 c) a2 M; n2 \( D3 w
overhead.$ v# {6 j) J& }7 r0 ~- t( c' c
The winners in this business are the ones with persistence when nothing works, who know there's
. z, O) d) f, h' Z0 |plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.5 r% Q9 y+ ~& z2 j# f' s6 |
The cold hard reality is this: virtually everything in the space is changeable, what worked today can" b1 p" I4 ?+ A; m$ j5 O
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
: f& ~ t# i: e5 \# @. ]; Z V& a$ s- i( HMost of these things happen suddenly and without warning, and they all contribute to the amazing' B f2 o- @ F1 \' t* |5 {' i
learning experience available to anyone with a few hundred bucks and the ability to open an3 X/ N2 ]6 ~# j6 R6 a
advertising account.( D, P* J* I+ U- r( n
Your competitors are willing to work at this around the clock. This isn't a push button, instant business" [7 A" O1 R/ D* c" ?2 ^: O) L
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
1 ?; s1 X9 c( pmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,' M8 o4 ~+ D4 g5 G' v( \
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
( \: g( [8 K4 p; }5 M, PWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
& o0 Z, v n3 gstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
, Z# |9 P8 g# E& v% Mstarted building.7 B4 L& h; _- a3 P7 [& y
Things you need to get started:
4 l6 ?* a2 k- ^6 a7 V- ]$ g4 p& l/ P1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator), i( q# ^: i( B0 n7 a
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
% e( v( W" @0 Q2 A7 M6 o3 E3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)+ ?, a6 E) ?" n1 e r& A
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
5 [0 C7 ?& G' z% i1 NThis guide describes from start to finish, how to get started in affiliate marketing by running traffic8 F% l% F U/ K) d
with PPV.4 x. m2 ]7 |4 F4 _% h* P; D
Basic Getting Started Definitions& H2 A% E& i. ^) E% ?- k
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more3 ]& ?/ V- A) E( K+ K% d/ G
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main J6 K& @5 q# r0 S: _ K: w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
" Y! \/ N$ `7 t& Ptypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
# z1 w$ t- p+ W9 VCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
) R$ ^* b u/ `2 Freceives a commission on that product. An example would be the Amazon.com Associates program,# H$ c& q. j3 ~, ~
Comission Junction or Clickbank.! l/ ` g* q3 l) G- V
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
! t( r5 {+ V1 |& ian action like filling out a form, submitting their email address, signing up for a service or sometimes
* H B: W# E3 abuying a product. An example would be Ads4Dough or Neverblue.
$ `' |- }1 y: [- y+ |Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's/ F. J4 q. B+ I( f) Q3 r- g3 @8 t
account, getting the affiliate approved for offers, bumping payouts and just about everything else0 k; ^9 A4 u; d4 b/ Y8 `( @
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
* Q5 e* G. i1 q. U1 A9 fright from the start can really help you.6 s% F3 Z$ S }) l9 M
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served! a$ Q/ S; [" {3 C6 k0 \3 v
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
d; F( s% I9 P9 Oview, starting anywhere from .01 or .015./ d- N3 y& V9 A6 m0 a; |0 I
In order to use this type of internet traffic, the affiliate can sign up with a number of different. @( |/ j' u5 ?, Z: f7 ]
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,+ j% w, [( ~$ g
MediaTraffic, and AdOn Network.
; a2 |. B# u- J$ k+ vDon't popups get blocked by pop blocker software?
3 B$ H1 N* ^. g$ k- w( S) ]9 ~No. Popups are served in a new browser window as if the visitor had opened the new window
* \$ q* z D8 x/ Q, hthemselves.- H+ e$ N% p# `; q1 v2 {4 L0 ]4 D) `
How many popups get served to the visitor?" K! O( Q. V$ c- [7 B
The number of popups served varies depending on the PPV network. Some pop more frequently
6 L& t0 Y, q8 M* t7 h(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by7 f( _: K t7 `: M1 [; Z
serving this kind of advertising, so they have to toe the line between keeping their software
z- z- m* R% m& `* Ydownloaded and still making a profit.
3 j+ r# L( y7 C( w& n- Y) y' I; eIsn't this type of software bad? Why would anyone keep it on their computer?
3 J6 Q0 n. |* ~, g4 O/ ENo, this type of software doesn't harm the user's computer.
2 n& S: o3 S) W7 nCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,3 ?6 c% S/ p. C# h5 _+ A
toolbars or videos to place the software on their computer. The visitor keeps the software in place so) _2 t I m5 S8 l, T2 D9 w. D
that they can continue to have access to the incentive.6 @8 O& K4 {/ Y0 d, F9 p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 37 }' p/ m- s: U; J+ _* l0 J4 d
How to Get Accepted into a CPA Network* ]7 z$ i4 ]/ y6 {" H2 E8 H; A" @
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place8 o7 b4 Z) w' |, Z' x5 M
to start looking for networks is Offervault which lists offers and lets you compare payouts across0 Q6 Z; L# C$ u* N
different networks. d6 p6 N: V* N5 c
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)! q+ N, C6 U1 R( ] G2 a" d4 S
application and be as specific as possible about your promotion methods. Usually some time after
% H( C+ l' ]; A' n. `8 r* breceiving your application, the company will call to interview you. The phone interview is a critical
. k1 i; D& R6 n+ m, H. d0 hpart of the application process, and most networks will deny your application outright if they can't get
D* t2 V, J% ?4 }7 Wyou on the phone.
/ R* ^& P$ p6 h6 V6 COften, the person who does your phone interview will actually become your affiliate manager after! K8 z4 y! Z/ g7 R
you get accepted, so it's a good time to put your best food forward.; k6 x# a; o7 V
You might not relish at the idea of someone grilling you about your internet marketing methods over, `4 [: g& A/ ]$ d. K$ z, k
the phone, but trust me, this part is critical. Have answers in mind for the questions:
& V ~* D7 N: k" v8 `6 PWhat methods do you use to market offers?: M" G! d) J$ }% {, E
Do you already have a website you will be using?" u q) w% Y) g. Y5 | L
How much is your advertising budget?
" {* |. b2 [1 b0 p* g% }+ nWhat other networks are you a member of?
- o }# B4 a* Q% h, v( lWho are your affiliate managers at these networks?
+ R( k# w( [3 K' UDo you use social media (Facebook, twitter, etc.) to market offers?( K' D( A: Z( d: E5 J6 e/ I
How much traffic can you drive?& Q- Y9 ~" a) ^, k
Do you have a personal recommendation from anyone who is already a member? V2 G( V0 n+ ?& A% Q6 Q# I$ X
Once you provide satisfactory answers to these questions, the network will approve or deny your$ [* b+ m, H8 r4 a# |% C
application. If you get denied, just keep applying or call someone on the phone and try again. Be" X, f b1 m2 X- E4 p
persistent. Also, getting a personal recommendation from someone who is already an active affiliate' R1 b' }& _' c8 k4 W, @
for the network can be helpful.
; v' ?4 j9 u T0 rTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
. }7 W2 q$ ], k2 dSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
% Y; r' W! J4 a5 I6 uowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
, e* ~. [3 x2 b6 x7 cpeople can open a lot of doors as far as networks are concerned.* J4 B4 N# u4 t2 M* Z/ j8 Q
After You Join a CPA Network+ V2 i/ F! o# G) d+ C
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager! Y+ E, n) y0 U3 k6 |
and make an attempt to get to know them a little bit.8 U b" C; x* X
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their8 W+ ?, B5 q2 ?7 r- L- }
weight in gold. Start feeling them out from the start and try to get to know them. Once you get% V, M, L% R3 U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
% ?* h% y+ I0 [! ]4 Mlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
6 ~( t4 K' i7 i* p+ I/ Cbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
* U ^% ]* D7 E p$ D. B: kemail.4 v v( Y" }5 _- n& m* H
For more helpful info about dealing with affiliate managers, check out:
4 J% g( |/ \* [ d* T! Ohttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
* t1 W D5 b% [- }' j/ [http://www.mrgreen.am/affiliate- ... iate-managers-want/* }4 n) k8 p1 H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
' Y# ^7 e6 Q4 c$ {Set Up Web Hosting3 `( D% U" R) r) `
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
* c$ D5 k, H& `2 p2 |about internet hosting. In general, you get what you pay for with hosting. When you use a shared5 K- b) {0 d% L; v, v; T
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with& ^! B% J2 G/ n w7 A
whoever else is on the same server as you. v6 {; s5 A$ |* p' `% Y
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
* N. G* @) q/ tenough that the visitor can't close the window before your pop up is even shown. You have about 3
3 |& ?1 G1 z0 E# h0 Jseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
1 S! {" J2 \& _. m! PTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
8 k. {( L& A: B2 M' w, h& T! xhouse full of roommates (hosting customers).
6 ?/ S: U% Q( {- y- _9 l2 N# r1 qIn shared hosting, this is like having roommates where everyone has no specific designated area inside1 B, V: ?( Y* d1 Q; I) H
the fridge where they are supposed to put their food. Everyone just jams their food in however it will! r, k( b6 B% z* N5 o
fit.4 |, w! }% x: H9 p" b; I8 s9 M
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
) E; f( E4 j6 C$ Qthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
9 u8 h) ~8 T/ S; A' ptheir food. Everyone else's food in the house has less space to take advantage of.
0 H: ?$ a- ]& W9 h- s0 w7 \If you have less server resources to take advantage of, your ability to serve popups will slow down. For' e% n5 {2 r9 z5 X' n3 f
any type of hosting this is a bad thing, and especially while running PPV traffic.& n w$ Y# f, e+ u7 T) k5 @4 @! O
In the case of a virtual private server (VPS), everyone in the house has their own designated space
9 i m. e5 C9 [9 X! ~inside the fridge to put their food, and other roommates can't come into that space. The server is3 \5 y4 o) |% l1 Q: S# q7 \
partitioned, so that each customer can only use a specific amount of resources at any given time.+ ^, H& i) z7 p! i% A4 G4 n
A dedicated server would be like having the whole fridge to yourself. All of the server's resources( j. }( X' [7 o# c. g1 ?& T2 {
belong to you and no one else can use up those resources. This makes it possible to serve much more
* y9 P; ?' a* V$ n \2 S, ntraffic, faster.
9 V* M) n+ p; W HAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.$ S, B# [: P g B4 \1 i6 F' b# o
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is$ Y& H# w0 G) Z+ M2 k" U) @
here:
* [2 N" H* Q, B# E" P# Nhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-3 T" q9 b. ~5 ~4 V, K1 n
VPS&highlight=hosting5 V- ~# k9 g( f- K' ]9 i
Dedicated-Hosting-vs Shared-Hosting: s% K2 M- l1 y" X$ [9 o
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
" [! W/ z- x5 p+ xHosting...Your-thoughts
1 x6 s" A) j# M% a0 T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
) g; a( g" S6 J$ r: F/ kHosting Providers for PPV2 D7 D g [: Q; z' t/ b" r2 E
Beyond Hosting
: Z; _& ]- n! |6 ~http://beyondhosting.net/ g: ?2 G+ f: Z7 @6 o+ }' g
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment& ^! i0 @& l' r* [ v6 @, H
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when4 _6 A' \) ~( ~% X: Q' y$ z2 Q
direct linking with PPV. Also, these guys provide great support.
( E; C2 n* ~$ N/ g; _Prosper202 Optimized Hosting, f7 s- Y3 B1 D6 ]7 h' u1 R0 T
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/+ h; G4 F! E8 g
CPVLab Optimized Hosting
2 [7 I* w4 @% G2 R2 a6 [5 Mhttp://beyondhosting.net/CPVLab-Hosting/
" X+ B, Q6 a) fDomain Names for PPV
$ N) D4 P3 ~/ x9 v+ QOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is, H3 n! O5 E* d7 {- a* W- Q
where you're going to host your tracking software and your landing pages if you decide to make them.
+ A6 U- A8 c' N' C( {0 mOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
& D s- v& @: }6 g8 vbland one is fine to start with, to host both your landing pages and tracking software. The .com,
0 P: Y+ w1 g/ Z4 I. O6 N& f' x D1 U.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a: \' A6 Y" m* z- Y
term or build a whole website.1 I" o$ H2 S3 o; G; P/ ]' a
After you buy hosting, a domain and get those all attached to each other, the next step is to install
: M' l" [$ E* r# o2 D4 qtracking software on your domain. This is really important, because it is necessary to track your
7 l3 G, x+ H% T. s3 m, ?: Pconversions down to keyword level so that you can optimize your campaigns. Without proper
8 l/ n6 G6 B$ k( B1 n% S5 P& w$ _tracking, it is impossible to know what is working and what isn't.
S+ u# ` `) X+ @) @To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
- ?' `5 N* [/ i- I5 `( G; Eis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
+ U; E2 W0 v; i \) r3 qProsper202
# S+ ^6 `4 b0 j9 S8 Hhttp://prosper.tracking202.com/apps/; L% p( R. H$ h
CPV Lab
4 U: M) k5 E6 i/ ?http://cpvlab.com/
3 M' W @7 L U8 lCPVLab Help Videos6 Y0 H) e0 Y8 g6 Z Y
http://ppvlab.com/oweiw/oiurw/vdm.htm
+ W$ @* |8 ~. R# I b' c( @) Q/ pAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an; U9 O2 n# F! \4 h; A
industry standard.' c0 { g) _! m# D" k- b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
* S+ p# `6 o" K( f8 JCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from! ?: H) \ e/ d" E4 \
good support if you have problems with your installation.
/ y) c( C- a+ t) a6 p0 k* ^ ~Tracking 202
/ B2 k* L: P/ K# tTracking 202 is the hosted version of Prosper202. You can create a free account and then build your7 d$ e# E, e; v/ {/ R* o
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
1 G6 x9 w k4 i: \# Garea.
& T) n# D+ _! a; q7 ^& |! RIf you choose this option, keep in mind that your tracking software, one of the most important parts of- ^3 r! p @' Z5 S; i! e
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
; d$ E R( W+ _interface, and their hosting.
' {- L$ S7 d" k- {- X' x2 X9 UAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords) M! L* G& g1 w
and targets which you are bidding on. Leaving this up to chance in order to save money could# }& |2 E# N# z2 O
potentially leave you open to huge risk if someone else caught on to what offer and keywords you* {4 C, ~/ S9 w) Z
were using.
0 v5 _0 Z( }8 U8 D+ o5 ^Choose An Offer" v M2 F" v8 M& D- A
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.+ W( ]0 o' E: I9 t
Lesson on Offer Selection
# \: P+ E& P, |/ b' N6 R3 D: m% Phttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
# ?3 l# I( p* \6 @4 ?/ i6 v& FIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.7 I; N5 |5 R) X9 _
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using+ p" x0 |; A. V8 B7 w5 [& u( @
LeadImpact as the traffic source.
' ^% B1 Q$ P k" pNow the best way to learn how to put all of this together is to just get started. For some variation in
5 G V" N; b- Y5 |0 ethe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked' h4 e, \+ e6 O! b
campaign.+ X7 E2 q* C: J
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
. g5 V$ A0 M! k: G% ]page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
: s7 F5 A5 m$ E$ Tthat all traffic is accepted.- E$ n% C- U! P" u# N4 `' @
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
8 s" d( }; H) X, GThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can4 C# x* J3 k" K1 ~5 V$ L' Z$ l+ b
get creatives like banners or images specifically for the offer.- F1 a% K6 G/ B) z! I5 M- r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
/ m+ w% M# k' \ X7 U# eBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
' _5 z- k0 L" W h5 l z3 Ztrack my keywords. Without doing this, it isn't possible to see what's converting.6 J! a3 z% ?/ U, @
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:& u, Y! O i' Q! X* b% _% W1 ~& g- G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
! |9 s7 X9 Q2 Z1 B3 |In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
0 h' ^0 G+ y* _4 K4 D3 ebottom of the page:
$ a( @/ r2 |) p/ TNext, I have to cut and paste this pixel into my offer at Ads4Dough.
& o5 y) f$ T5 o/ l) TClick on the offer → pixels → Add a new pixel and this comes up:
! c0 F9 \6 a- y4 W: q, z4 DMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
% K4 n% F9 H1 o' _2 O8 Ufrom your software into the box that says 'Enter URL of image to load'.7 o9 A9 X2 D% ?% `# X
Once you do this, it should look like this:
" S$ {0 Z" p+ K: j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10% c; S: ?2 X, w. d
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:4 r* v- M3 z9 Q" R# E
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
8 o* P! V1 P c% M" r% h. _Prosper or CPVLab.' A# @) b: D g) S, S
: W) e) V) R1 L3 ~( M4 X |
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发表于 2012-12-27 18:47:17
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