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PPV GUIDE [PPV新手入门][28页]& o7 f; Q( i) m6 l
详细的请下载电子书！
$ }& i/ l7 g2 V9 |# F( q" }! g% N# J6 a0 J+ m
6 D# E1 h; K* a$ [Newbie Guide
; s* v0 F v, t5 M5 @! TPPVPlaybook.com
! {5 ^$ N4 M3 k3 `% W8 rTracy Shaffer
3 _ ?: l; u% P6 G" \% ZDavid Ford
+ v7 C6 d6 z% e! Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
% Q2 ~9 O$ g$ V0 I; D( c7 W4 H: _( }8 vGetting Your Mind Right to Start Affiliate Marketing
* L' q1 K, P, x% k$ ?; p" s }# V1 Y! DThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an2 n" k1 M" b0 B
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
$ O8 D+ r; v4 p! Ayou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing* L% K6 P$ c* b9 ], M, k
with any success, these claims are laughable and far from the truth.
; K! j2 o6 |7 B3 Q& e& n* g0 X2 dAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash$ L1 U% K7 p0 W+ m8 A
flow management. The main benefits are the low barrier to entry compared to other businesses, and \3 i! r$ n: i8 T1 Q( ~% j
the ability for a marketer to be a one person shop and make an incredible amount of money with low3 W: h" m( _' y# K2 Z
overhead.# f+ m6 o/ C8 b G# h$ D1 W
The winners in this business are the ones with persistence when nothing works, who know there's ^4 Y$ k$ }1 c
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
7 L3 u" n( ~/ Y0 ], \The cold hard reality is this: virtually everything in the space is changeable, what worked today can. `1 n _9 J2 u& g2 Q% x3 y
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.4 g- L. j& O' B
Most of these things happen suddenly and without warning, and they all contribute to the amazing' O6 H/ L( g# D
learning experience available to anyone with a few hundred bucks and the ability to open an" y* Z( L% M5 P# A$ r/ [$ q& [! r& O
advertising account.3 u, z. l, ]7 L3 o- l) n
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
9 Q5 M/ I v) p" L2 p# q" q& dwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet2 W4 t/ _1 ^7 E
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
5 P( d I% M- J |: N0 ftrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.% N4 m8 ]" }1 a! c
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you' A! W8 Z' P" }
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
# _5 O, w6 [! |9 K) i" ^ Y- Rstarted building.6 l. Z& \/ `4 h9 t: G
Things you need to get started:: D, j* B, O- c2 b; w
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
0 u( C1 k1 w$ Q, a! g2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)" B, G/ p: N% z3 D& `2 a
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)0 C9 i7 ~ t# O: V) k4 i
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
4 m1 }7 e9 C7 m7 p* s/ P" z ?! ?This guide describes from start to finish, how to get started in affiliate marketing by running traffic
) i; [3 v" X8 }with PPV.5 y$ |6 w f/ z2 j! W
Basic Getting Started Definitions
- z2 Q3 P( Q8 i( nAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
[: P2 U B8 {affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main; w/ L7 V4 |% o; h- y, ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2$ ^: |9 s% y/ U6 W0 i. q
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).* e( [* ~3 G. h e
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate# w$ z6 T3 G/ H* X
receives a commission on that product. An example would be the Amazon.com Associates program,0 C$ u, k5 n" W( W# f9 x0 v
Comission Junction or Clickbank.
! X# O$ R! N/ G- }& b0 NCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes' y, p. c$ K n
an action like filling out a form, submitting their email address, signing up for a service or sometimes9 c# e2 z1 a* D. B, z! I
buying a product. An example would be Ads4Dough or Neverblue.
0 N$ ~& r- N* R" h) C1 WAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's \4 h# V4 A8 C% n4 X H7 p, N% M; Q
account, getting the affiliate approved for offers, bumping payouts and just about everything else$ w9 q4 B3 G/ f2 `3 Q# B$ a
related to an affiliate's account at the network. Having a good relationship with your affiliate manager+ ^6 ~8 L8 P v6 e8 I' E
right from the start can really help you.
& @) }8 b, o1 ]9 K0 y+ J& JPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
/ J! r/ F+ h" Y' j# Win pop-up form through downloadable software on the visitor's computer. The advertiser pays per
, i8 |( S$ O- _9 gview, starting anywhere from .01 or .015.: n# p7 S$ }. l$ N' o" n; v
In order to use this type of internet traffic, the affiliate can sign up with a number of different
9 z0 P9 x' O! @3 i2 |. i- vcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
; y# ] ?% ^6 i" T& H$ ZMediaTraffic, and AdOn Network.
% \3 e/ S% g8 S, FDon't popups get blocked by pop blocker software?
3 ]: i: g+ x# j) i w$ MNo. Popups are served in a new browser window as if the visitor had opened the new window
! q2 V. q2 o+ ~8 H2 s2 T/ t& kthemselves.
" }' x" j( ], }: Y% Y7 M% A2 J( @$ dHow many popups get served to the visitor?* w. C' O9 D, W; X
The number of popups served varies depending on the PPV network. Some pop more frequently
. q" k! n6 {% h(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
: `8 {! D" \5 H( N/ u1 Eserving this kind of advertising, so they have to toe the line between keeping their software
& Q- C: @& x/ K, ]! _downloaded and still making a profit.
3 w% Y+ Y3 k; s( W: B: s' |5 lIsn't this type of software bad? Why would anyone keep it on their computer?) L; U7 F+ n' f! z+ A) z) l1 a, v
No, this type of software doesn't harm the user's computer.
* ]: w- @. A: ~. S6 u# _Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
6 J8 h0 @2 k4 I' t1 k0 D* k5 Itoolbars or videos to place the software on their computer. The visitor keeps the software in place so& F5 G, U: i" ]6 I# ?& q% M
that they can continue to have access to the incentive.6 H' z0 m" R* g9 D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
: S. k3 R: \* g0 b- e$ {. |3 S, MHow to Get Accepted into a CPA Network% q2 x& _3 D- }7 `+ ~
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
, |* U" g9 e8 ^4 [to start looking for networks is Offervault which lists offers and lets you compare payouts across: Q4 k; \; E. d. ?5 d8 ?
different networks.2 G8 }* l: D+ |8 a( s8 s% e
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)2 A1 c5 `7 l3 U. w) J) U, s4 }4 A
application and be as specific as possible about your promotion methods. Usually some time after
% W' z0 ]/ ~$ W) y. Ureceiving your application, the company will call to interview you. The phone interview is a critical2 [( [, B+ A5 J; E1 P
part of the application process, and most networks will deny your application outright if they can't get! U6 @: y+ U- }% @
you on the phone.
" {& h! M E9 q( [4 h, qOften, the person who does your phone interview will actually become your affiliate manager after4 v" m Y% [/ M
you get accepted, so it's a good time to put your best food forward.5 W% d2 V! I' [1 m
You might not relish at the idea of someone grilling you about your internet marketing methods over/ v/ b- F* M0 u. \0 C3 a
the phone, but trust me, this part is critical. Have answers in mind for the questions:
. S! g. q$ N% V! K& IWhat methods do you use to market offers?
/ @/ |$ B* t# I( b' ADo you already have a website you will be using?
* `4 x. P7 x, k+ A' @How much is your advertising budget?8 ~2 }+ C+ W( K+ K W, u0 \9 G
What other networks are you a member of?
: ?" c$ z, L" G7 E& ~/ P& ?Who are your affiliate managers at these networks?: o3 I$ Q- A C, d* B/ W; h! p2 q; o
Do you use social media (Facebook, twitter, etc.) to market offers?
, `- e, R2 {7 ^How much traffic can you drive?
3 _/ `6 }9 T- E+ ODo you have a personal recommendation from anyone who is already a member?. a/ f5 F. |1 r; E% j% A# z& z: `1 M0 d
Once you provide satisfactory answers to these questions, the network will approve or deny your
; q6 `' d; y5 M8 Zapplication. If you get denied, just keep applying or call someone on the phone and try again. Be+ `" c* T6 |$ ]
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
+ i1 x5 U9 q! Vfor the network can be helpful.
2 |0 \; z2 c, z. s! x& l( yTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
& ]7 [2 c+ N6 V7 |6 e$ p& r5 ]1 z" `Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
; }, j+ k& B, @- P+ bowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
2 e: D) H% N9 z, Q' e. d0 u- ypeople can open a lot of doors as far as networks are concerned.
9 M6 E. W. E3 Q! w' e& [. ~- Y! ]After You Join a CPA Network
% w3 P" s! M" g& }5 ZOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager6 \2 V2 C% t2 {% Z# ~
and make an attempt to get to know them a little bit.
3 o0 R( y7 v, {# _Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
* x' Q1 Z0 g+ ~3 x. Vweight in gold. Start feeling them out from the start and try to get to know them. Once you get9 f1 A/ x3 T/ ~, a; ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
; M8 h* f1 \8 W$ z# N+ J& [/ elarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
% b4 Z5 K1 s7 N2 J9 rbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
1 t) r/ w, t8 w7 J6 yemail.3 ^8 P" K. B* b i7 {& L
For more helpful info about dealing with affiliate managers, check out:
$ n/ U( g& `" u# a3 l) c- qhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
2 U: V6 k% g1 Vhttp://www.mrgreen.am/affiliate- ... iate-managers-want/. E4 s0 C3 ]) p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
$ }) T6 C# x: J- \$ i) hSet Up Web Hosting
; X2 b1 N3 K( p# Z% _2 bGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
& J( s7 D; D* q/ z* |+ Oabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
. Q7 [7 R# X& l8 jhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
. B" q" k/ b1 n/ b* c1 l @3 _ Nwhoever else is on the same server as you.
) F) H6 X0 A& V6 e: A; d& y7 \! vSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
s9 K7 J7 q$ o, Z7 {& f7 oenough that the visitor can't close the window before your pop up is even shown. You have about 3
+ O" C) {2 a) Hseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.* S8 O% Q- K# S" _2 A) z
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a, q- {9 e4 B$ B* v+ A
house full of roommates (hosting customers).
( |: _1 m# O5 T( c4 I+ dIn shared hosting, this is like having roommates where everyone has no specific designated area inside
( Q6 M. M. X- n4 g, Vthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
& T) I7 f, h+ _: |$ |fit.
+ Y, x/ x6 z5 w. z/ TSay your roommate brings home a large turkey. They will then take up more of the refrigerator than& a. Y9 W* S. V4 P/ J: i
the rest of the roommates, by virtue of simply needing more space and resources to accommodate" Y k5 b. v6 ?( K$ h
their food. Everyone else's food in the house has less space to take advantage of./ M5 f5 e f) G+ l1 H1 D2 |
If you have less server resources to take advantage of, your ability to serve popups will slow down. For7 R! D" n D7 O6 D
any type of hosting this is a bad thing, and especially while running PPV traffic.. t: Z; d) R: u1 h
In the case of a virtual private server (VPS), everyone in the house has their own designated space
" X8 C3 f5 r, Ainside the fridge to put their food, and other roommates can't come into that space. The server is
3 T3 m& ~. O* @/ gpartitioned, so that each customer can only use a specific amount of resources at any given time.
$ r8 H, q& r# x+ g; c- o( v$ JA dedicated server would be like having the whole fridge to yourself. All of the server's resources
0 l+ t# X6 m( e; l. C6 a- Rbelong to you and no one else can use up those resources. This makes it possible to serve much more' C+ N# m6 T- T6 `1 `9 f5 |7 m( u
traffic, faster.. y) z3 h- h( l& @) n3 R
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
8 C5 S: p7 w- ?( tAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is/ f! U% o# c- ]6 f( B
here:
' Q8 P& Q- U+ Q' v& whttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
* h. h& K, T0 A* qVPS&highlight=hosting5 z: D# u- k8 E" \$ Y% b, Q* E
Dedicated-Hosting-vs Shared-Hosting
5 @ [% V8 }7 t8 Q A; ~' Qhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-/ Y3 z) R) f* Z6 g% `3 W7 v
Hosting...Your-thoughts
; J% J! I, J1 e# H. a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6% j7 Q; p0 c% y' z5 A
Hosting Providers for PPV
( P6 |: H. v$ P6 ^# t& P" MBeyond Hosting
! J2 W9 m5 n6 B {( @" fhttp://beyondhosting.net/
9 e9 N V1 o. E$ C! UWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
. L) P, `7 y! qreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
Y( [' P: {4 q$ y1 q/ R! b* `direct linking with PPV. Also, these guys provide great support.
6 P7 s z1 v0 z! q) L' WProsper202 Optimized Hosting0 x0 r4 N6 O+ }. L
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
/ y1 l0 M9 t6 S4 n7 nCPVLab Optimized Hosting
6 G7 \* u% D- i/ y dhttp://beyondhosting.net/CPVLab-Hosting/
" D7 G& C& i/ D7 NDomain Names for PPV
* H+ R# s" U- f) p( `Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
5 E) K* f1 q; Swhere you're going to host your tracking software and your landing pages if you decide to make them.7 {2 ]! X% \3 t2 w2 \
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,* @! J- o* F0 h% @. F' B( x
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
! F8 v$ u" t2 E.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a/ f. Z* v% D4 G
term or build a whole website.
/ E J, d+ X- c" \* y6 A4 A0 oAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
1 |9 o9 ~ P8 J4 Stracking software on your domain. This is really important, because it is necessary to track your* @5 |) f {8 S6 L2 V8 z0 ?3 C/ e
conversions down to keyword level so that you can optimize your campaigns. Without proper) L: V7 W, F4 l/ _) E; ~1 `1 o
tracking, it is impossible to know what is working and what isn't.! p5 e" U5 K# L9 C% c
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software/ A$ H T0 z3 z7 M; `
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
3 s8 I9 S/ k1 T# r& UProsper2021 f1 F2 S/ i; d3 g( h3 L3 p: p
http://prosper.tracking202.com/apps/, C1 _ F L. H- q) }
CPV Lab
e7 J! R( T% q! Dhttp://cpvlab.com/ t; s$ G% I; T4 r+ {
CPVLab Help Videos
" h4 D( P1 m9 M' _% ~http://ppvlab.com/oweiw/oiurw/vdm.htm
3 O. a- n) J7 I/ HAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an1 S, m0 X& g8 l$ s$ S+ L
industry standard.& j f, w) J6 O+ G, G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 79 ~6 ^5 U2 q" S: F, F0 k" ~
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
; @$ ^+ n2 C, ngood support if you have problems with your installation.
6 g9 K) g) c( c+ `( ETracking 202" @' c( K( p2 j; I! m
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your1 w6 [6 [" s( X+ U4 p& S' ^$ k( O
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
) k) ]4 v4 {# i5 y/ ^2 ]area.
! ~/ G* M: C) F& r# X5 \If you choose this option, keep in mind that your tracking software, one of the most important parts of) s6 A: Z! H9 t
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2023 l4 |& v R, I
interface, and their hosting.
; x' i) R3 }6 Y a. j* IAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
e ^: f' j y2 r xand targets which you are bidding on. Leaving this up to chance in order to save money could* z! S8 _ C( K; |( C0 O; Q
potentially leave you open to huge risk if someone else caught on to what offer and keywords you. Q6 Z0 S3 h& _! ?5 F" B% z8 q
were using.
: A8 w! @8 G+ p0 OChoose An Offer. U1 E- P6 L4 f# @0 z
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
' i" v3 r. q, ALesson on Offer Selection
+ z. M$ n7 B8 {, c9 u8 h4 u7 e \http://www.ppvplaybook.com/forum ... on-Selecting-Offers! Q# m7 z3 S2 N" ]' @
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
6 M( V4 G5 _' `, t( TTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using$ f5 @4 `: {, v) d7 z
LeadImpact as the traffic source.
9 G" k. z( {. T8 j5 c4 ]Now the best way to learn how to put all of this together is to just get started. For some variation in, _/ Q$ c5 h% e( k
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
# A7 {- P& }7 Zcampaign.& t1 ]/ d$ c7 V- P) G
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first( x# ^* ?3 l4 d: |/ _3 @' b
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says0 q" W8 E8 G4 X' j4 Z9 x8 z9 A
that all traffic is accepted.
, k3 e; d" ~: P4 m( j+ }First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.7 [$ ^% S3 P9 o; h( I
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can! @7 h0 C3 n8 Y% O
get creatives like banners or images specifically for the offer.
3 Y# P! [( u$ [# Z2 P6 _1 [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8+ y; u# m5 }5 k3 G/ w! N
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
0 u- H z, @/ ktrack my keywords. Without doing this, it isn't possible to see what's converting.. x' X- h. _# X0 t4 [
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this: G2 T; R* L8 S5 V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9: C3 w$ U7 e/ l# b
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the8 J" R- n. q: z' I. K
bottom of the page:
7 }% m0 G {9 M! i4 qNext, I have to cut and paste this pixel into my offer at Ads4Dough.
" i! q' n# M4 r# iClick on the offer → pixels → Add a new pixel and this comes up:
9 F+ ? d( D0 @4 n& F# VMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
( Z( c" n' r5 D) U6 p' _, {. kfrom your software into the box that says 'Enter URL of image to load'.* n' x& P3 X+ h" n( N
Once you do this, it should look like this:
1 s8 U# I9 h. S T3 S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10* H& ~+ {8 H+ H
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:: e% r" s* a0 S \8 @+ X
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either* n6 i9 {8 N. P4 w
Prosper or CPVLab.& @ A& V/ u' g1 C3 v" E
2 v$ e5 J# ?* g$ o$ I4 f9 F
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发表于 2012-12-27 18:47:17
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