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PPV GUIDE [PPV新手入门][28页]% f% V8 b7 v7 B) a L& I$ T1 j2 a
详细的请下载电子书！
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?9 {! D; z" Q+ a' D' m9 m% Z$ W: C; p+ p( G0 ~! y* @
Newbie Guide3 m! I8 o. b; a4 W4 Z) m/ t
PPVPlaybook.com2 S4 O z8 b( K, T
Tracy Shaffer5 Z& Y1 _; {$ i& s& l
David Ford
1 H" t1 [/ m6 T% ?: } M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
; R! J% T3 f2 ~& T8 wGetting Your Mind Right to Start Affiliate Marketing
5 {: n7 F; l9 eThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an' A1 K2 Y* m a* Z
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where3 o- m' [$ W4 _8 x4 P3 v
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing# V0 {2 I" K" W& P
with any success, these claims are laughable and far from the truth.
9 ` P7 J+ Z) V; Z1 qAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash+ [$ y# `6 U/ P9 h5 ^9 g0 y) q
flow management. The main benefits are the low barrier to entry compared to other businesses, and; y# L2 m& ~; D4 B& I! I
the ability for a marketer to be a one person shop and make an incredible amount of money with low) E% e, i1 R/ n$ r, u6 J
overhead.
( e% h; `! d, g3 V) m9 TThe winners in this business are the ones with persistence when nothing works, who know there's0 c) G0 q3 w* |# Y) y
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
7 T8 j+ v* g5 r! g4 yThe cold hard reality is this: virtually everything in the space is changeable, what worked today can; X5 G1 s8 @* V# K- o
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.- e3 }. C( |8 o0 I3 s+ u# T
Most of these things happen suddenly and without warning, and they all contribute to the amazing
+ x- g0 U$ w+ R. T7 ]& plearning experience available to anyone with a few hundred bucks and the ability to open an) `8 s- a" Y" S0 E
advertising account.
7 |+ M: `) L$ ?9 ]Your competitors are willing to work at this around the clock. This isn't a push button, instant business& N7 r4 i" {1 k
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet6 W A4 g. }& ^5 [) U
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,) M1 m9 m( o# i0 o
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.2 x% |8 J m8 |2 H& K
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you$ d2 R h0 T4 S8 b2 H* c
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
8 E6 O5 K+ m# T6 h1 s u+ Fstarted building.
, d: M1 r/ m+ ^5 T1 o% `- zThings you need to get started:+ `) y$ M9 `( K: b2 y8 \ |: x
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
1 E% q2 s( b7 j! m2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)+ F/ W3 V8 i$ m3 x4 K. N; E
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)0 _+ a7 J k7 U8 ~6 e& D# C
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
! X. s/ z g( N( x1 C% d& LThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
, W8 ^# m0 ~% B8 s, l; vwith PPV.6 s; K/ W+ c/ f( y) b
Basic Getting Started Definitions
9 d! c( U% d- qAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more4 V. O7 A4 N$ C2 _% U
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
, N" N; k" o% L+ q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 21 {1 k0 l& v: w; f3 n# r
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).4 Z8 }5 L# J: E& c
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
! f7 C- `8 J6 G& t7 Vreceives a commission on that product. An example would be the Amazon.com Associates program,6 R8 s& I# _& o3 E0 a0 m/ n2 s
Comission Junction or Clickbank.
4 c4 K' R7 @4 h _ iCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
9 e% o" |) @, \$ f3 v( Wan action like filling out a form, submitting their email address, signing up for a service or sometimes
# A+ k1 K; W$ X( Vbuying a product. An example would be Ads4Dough or Neverblue.2 l+ B; _2 d7 `7 E+ X, f4 |9 `2 }
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
; m9 c7 @5 b: t9 r) b6 E% zaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
$ z& f" i# u$ g1 V0 ^related to an affiliate's account at the network. Having a good relationship with your affiliate manager
" M, }; \) _; r/ W' Eright from the start can really help you.
, I2 _( }% e9 F$ P: BPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
; n+ N) \- [/ A- `$ Y t# B; n# _in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
5 d( @6 u8 {1 h2 L) h+ eview, starting anywhere from .01 or .015.0 ?! ?/ |' O0 l: a& d
In order to use this type of internet traffic, the affiliate can sign up with a number of different% V- q) j, n, Q% P/ J' V. w7 _4 L
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,: J: E+ z2 s+ B: M8 f2 B
MediaTraffic, and AdOn Network.
- `- ?1 Z R" ?" j+ K5 WDon't popups get blocked by pop blocker software?0 B' X# X0 y# M' _# N B
No. Popups are served in a new browser window as if the visitor had opened the new window6 s2 B0 h$ ]% `* U+ h
themselves.% X6 u& f0 K! @. C- A( C
How many popups get served to the visitor?/ O$ t" J& K) G1 j' O. y3 I% V, z- I
The number of popups served varies depending on the PPV network. Some pop more frequently
) ?7 G5 K5 s) @' a" U. v(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
! K6 r0 _/ ^& B% Aserving this kind of advertising, so they have to toe the line between keeping their software
& H& A: c; s- z1 xdownloaded and still making a profit.
0 h% o w8 G& ~( P! ZIsn't this type of software bad? Why would anyone keep it on their computer?* L# g8 o) C' f" I3 R. D
No, this type of software doesn't harm the user's computer.9 O8 T5 t# _; f) T* s
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
$ O8 x8 Q5 P$ ntoolbars or videos to place the software on their computer. The visitor keeps the software in place so" t; ?, x. P8 ^6 C6 c( @2 t) y' i
that they can continue to have access to the incentive.5 G# [* s: `- ^1 y2 [3 {+ K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 31 x8 O9 \( r# v8 Q' f
How to Get Accepted into a CPA Network' M9 t: }$ K5 r
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
; Q, R4 F7 f5 ~8 z: t3 Zto start looking for networks is Offervault which lists offers and lets you compare payouts across
1 S* \, D& q s+ `7 z. ?different networks.
- p8 z9 a; o: MOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)/ K0 ]7 g% o! _! `1 c ]
application and be as specific as possible about your promotion methods. Usually some time after0 b8 J) ^+ A% a. U; d" b
receiving your application, the company will call to interview you. The phone interview is a critical# K$ c( P" m H ~" r
part of the application process, and most networks will deny your application outright if they can't get1 k p# f% H% S
you on the phone., m- c: |% g8 X* Q8 ?; Z
Often, the person who does your phone interview will actually become your affiliate manager after
% \) Q1 i9 F, G5 F6 [, `# x8 \you get accepted, so it's a good time to put your best food forward.
7 r+ _) S' A4 k1 UYou might not relish at the idea of someone grilling you about your internet marketing methods over
4 Q/ z! H4 Z2 Q0 Z- zthe phone, but trust me, this part is critical. Have answers in mind for the questions:3 a9 p# U) F. G4 F
What methods do you use to market offers?
( {0 f1 K% N! e% hDo you already have a website you will be using?
& g# f: ^/ N' I) e! w/ T5 V# XHow much is your advertising budget?$ X. q( s' B% u: ~0 y2 t' q: k; U9 C
What other networks are you a member of?# T# B1 L6 O8 Z1 M
Who are your affiliate managers at these networks?
. o- P2 m6 ^4 L5 o4 B! L; ]Do you use social media (Facebook, twitter, etc.) to market offers?
; R4 f$ _0 t0 o" {How much traffic can you drive?
# t- u2 q6 }& k5 B4 V$ R3 ^Do you have a personal recommendation from anyone who is already a member?6 |* K7 b& q, J! a% U( X
Once you provide satisfactory answers to these questions, the network will approve or deny your
/ o7 Q" ?/ D: c4 p1 O- L* bapplication. If you get denied, just keep applying or call someone on the phone and try again. Be! T: R3 o( G$ B6 ^4 k
persistent. Also, getting a personal recommendation from someone who is already an active affiliate5 }$ ]/ ~: V: b( @. y
for the network can be helpful.
& |" V- j a1 B5 Q" zTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate2 }" u$ G6 q& Z0 n; k+ P$ Y L
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network* j$ w7 C4 z- A3 }$ e) V# q, J
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know* M- o; Q$ O* |+ r' |
people can open a lot of doors as far as networks are concerned.
8 y: {* W+ u/ ]After You Join a CPA Network/ ]& R- U- N6 h' ^8 ^
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
5 |( V% b. ~& ?) f) \( band make an attempt to get to know them a little bit.
. l- Y: t; e* X/ D8 L$ n2 {Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
- a2 t! b7 R; N( k" H# ~weight in gold. Start feeling them out from the start and try to get to know them. Once you get
% v$ ~. \) b; Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4) w* w! E+ W6 J: q# f$ |
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
q, E2 i& \$ _1 y4 E0 \* obumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
- x* l" W( S' N6 _% X; L; ^, Bemail.
( y% B. g+ T7 c7 H- ^0 e& lFor more helpful info about dealing with affiliate managers, check out:
4 U, }: g: T5 D9 Rhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
9 h. m8 H8 C& T+ r! Y$ ~, R% thttp://www.mrgreen.am/affiliate- ... iate-managers-want/
' B* W- Q# m. g: ^: r v! [2 Y0 B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
- n/ x I1 A- e/ r% b7 [Set Up Web Hosting- v( n2 b" y( j; k/ }3 L* X
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said9 q6 Z+ U, Y7 |- B
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
% D+ S/ `* Y( Q1 Q, H; Mhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
( o$ d' p5 l! v1 k4 Hwhoever else is on the same server as you.
" M1 U0 G/ w; I2 M! b* [: Y% pSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
! l8 h5 d; d9 w, yenough that the visitor can't close the window before your pop up is even shown. You have about 3' i/ X L; u1 v8 ~! P: e' }/ w- k! i% g
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
2 B, f2 G: i! g% e$ T* d; m" |To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
; ?! c* a: D% X! fhouse full of roommates (hosting customers).9 y$ Y+ d$ p Y+ ^/ n( M$ k
In shared hosting, this is like having roommates where everyone has no specific designated area inside1 K' N1 U, K6 w8 d3 Z; U P
the fridge where they are supposed to put their food. Everyone just jams their food in however it will5 z2 C9 f% I* n! N! U
fit.
7 n5 g/ F: D( F* J2 p1 h$ aSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
. Z0 t C, T$ y: E4 ?( f, e& V; c2 xthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
$ X& t6 t$ {/ h; }) {" h/ H8 \their food. Everyone else's food in the house has less space to take advantage of.( H6 K6 q% T+ W2 y2 D
If you have less server resources to take advantage of, your ability to serve popups will slow down. For W N* h% I" `) V0 {% I
any type of hosting this is a bad thing, and especially while running PPV traffic.1 y) ?8 F" c W
In the case of a virtual private server (VPS), everyone in the house has their own designated space7 ]% A( E4 Y; H* _4 v+ u
inside the fridge to put their food, and other roommates can't come into that space. The server is2 Y+ s- b" h, H0 o: y
partitioned, so that each customer can only use a specific amount of resources at any given time." w. U- ?; |5 z. e9 @9 C; O
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
; ?( i1 A9 o! c: Z4 ^, K2 t ^) ^belong to you and no one else can use up those resources. This makes it possible to serve much more8 d$ {" [* d& G6 V$ g' o) n
traffic, faster.& K3 X7 P( J9 G
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
, l* L: F# \1 K+ r2 j2 VAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is, E6 F! i* W& |
here:
+ i+ f3 r& @" A) R# K" k) _http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
# k ]3 ]/ @ t/ B( W6 fVPS&highlight=hosting
8 n) ?: G3 N* u4 F- s" pDedicated-Hosting-vs Shared-Hosting; e. I1 N+ Z- @ Q% N# J& M+ J( ~
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-' d4 k2 h2 K& m4 `! W2 q: r' v+ X
Hosting...Your-thoughts
* O: H. G2 T5 U3 k+ O! x9 @$ p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
% l/ L1 F" C" s4 s* e6 h" v4 _Hosting Providers for PPV
: @; ~3 m2 d. B- J% h* MBeyond Hosting
' m v u3 ?2 {- X1 w) V( xhttp://beyondhosting.net/0 V1 B( M' u+ @2 |6 H7 h4 u
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
g" G2 L1 S+ Q5 a# Ereceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when9 q# t5 K# G5 u# i) I
direct linking with PPV. Also, these guys provide great support.: y h/ v. S7 u( B$ C, E
Prosper202 Optimized Hosting
* z r/ P3 K7 d3 ^. Rhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/; P+ g; G3 e. d- \- o
CPVLab Optimized Hosting
& M' L4 W1 C5 b4 D% mhttp://beyondhosting.net/CPVLab-Hosting/
% G: `8 a. O! g* u0 ]8 \9 BDomain Names for PPV- d. B) }! K8 g* s% c3 |
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is1 K' J% ?* s: i, r
where you're going to host your tracking software and your landing pages if you decide to make them.
" t. _1 @* o; ?, U1 V* a" MOftentimes people wonder if they should have a specific domain name or a generic one. One generic,6 b W8 g- ?* C" x \
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
4 _: H& s7 V$ |7 I.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a! @1 j; j6 _; q, s E- I/ t
term or build a whole website.: u1 f- e2 ^3 y n1 ]6 N! q) ~
After you buy hosting, a domain and get those all attached to each other, the next step is to install
3 l6 \8 x7 @$ ?; {9 `4 ^tracking software on your domain. This is really important, because it is necessary to track your0 w1 u3 n1 l* S
conversions down to keyword level so that you can optimize your campaigns. Without proper
) k; I* H( ?/ x2 {# ^tracking, it is impossible to know what is working and what isn't.
: S3 Y$ @$ i. D7 h6 _/ F' `To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
, ?- C+ M: b9 i$ d( zis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.; L7 I9 Q) }4 F- h
Prosper2029 Z. _8 {2 w0 p
http://prosper.tracking202.com/apps/" S; B- M5 z8 z+ U1 D, j& F5 _7 H
CPV Lab
! v) [( m6 o- j4 W: p' D Hhttp://cpvlab.com/" ?" ?* ? F4 Z) h. R4 `' h
CPVLab Help Videos
* C- V: { n9 d- v+ B7 |, mhttp://ppvlab.com/oweiw/oiurw/vdm.htm
4 M, Y8 c6 R8 U( j+ G) {" ]As far as which tracking software to choose, Prosper202 is open source, free and pretty much an( a2 n3 m8 ]( W t9 t* y
industry standard./ `! {4 b" {. t9 S, x8 r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
# F( c. f% V3 A @CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from/ P5 S% w1 A9 C4 n4 p2 p6 ?8 H3 o# l
good support if you have problems with your installation., u }+ E3 i) @$ V3 F! {: z
Tracking 202
! G% R4 D) P, k+ J2 n. M ]& m. {1 QTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
, i: Q0 N* L; H9 |3 m+ i, G% ^5 |% Icampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user: ?- T' I! H+ b
area.
$ t8 L; h9 h# K9 m! [If you choose this option, keep in mind that your tracking software, one of the most important parts of
+ \* L' L/ l- Oyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
: k$ D4 `' P+ n$ Zinterface, and their hosting.
9 ~- F! Y0 a: @( |3 }Also, your tracking software reveals the most critical part of your campaigns- the converting keywords- O( U2 o# P: C# }. \
and targets which you are bidding on. Leaving this up to chance in order to save money could, [! M3 x& `+ x# ?6 J! d& D9 Y
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
1 o0 o) ^# ~. ?* d/ r/ g1 c3 Jwere using.
9 d1 O8 @! r0 Q, `5 F1 jChoose An Offer! p4 B+ L) T) j9 n
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
$ F* a6 B3 U1 l. K7 U1 ^) ]5 RLesson on Offer Selection& X1 F" P+ g% _% u' B" I) |/ ~
http://www.ppvplaybook.com/forum ... on-Selecting-Offers5 L9 A( H/ y( u6 I
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
* J# d- w7 X) T+ a* YTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using1 |% V: [' p/ p9 ^0 x. W
LeadImpact as the traffic source.
& _0 e/ F5 K7 g3 l$ [' JNow the best way to learn how to put all of this together is to just get started. For some variation in
4 E! D/ k# n7 M1 I+ V3 w1 J" V( hthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked! v3 j2 O8 s5 ?+ m5 e. |4 Y& Y! Z! I
campaign.
T5 ]. x) }6 s h( X& W8 h1 GWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first. ^( X/ x/ n+ `2 L5 k d
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says! Y+ |* f' l+ ~* i' X; s
that all traffic is accepted.
3 A' i/ w+ V8 n; I. k: i# [First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
7 ~0 D% c7 Z) @6 wThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
* n0 Z- X8 T$ @3 ]) t sget creatives like banners or images specifically for the offer.. |( o5 v8 h+ N2 k6 f, O. f) a# {# J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 81 A! n" d# t& e4 T" m
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can9 F( V: x0 y5 _5 p
track my keywords. Without doing this, it isn't possible to see what's converting.. [, g, h- u' t5 q5 t7 ]' M- q
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
! q4 J+ i3 q( g6 ?5 z7 v' e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
' x( u: P1 }# e- UIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
$ S" ?6 t2 K* j( e( ^5 dbottom of the page:7 g: K* N6 |9 ^9 w# D9 G
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
! P+ a6 L$ B0 P# p! zClick on the offer → pixels → Add a new pixel and this comes up:
! T+ q2 v- `) N9 {2 N/ Y( O5 e) iMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL2 Q- L r1 Z t/ U' ~# d
from your software into the box that says 'Enter URL of image to load'.0 S0 F8 n! d; h
Once you do this, it should look like this:
; a2 S# P# S6 R( B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 106 c3 H( Q: b& e5 A" u
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:( n6 R# [' t8 e$ s( a0 |
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
& u" o! ~9 }3 Y S. m- \Prosper or CPVLab.4 I. `2 A2 O5 Q# O. `
+ p# I" c1 _ k" Q$ T3 \% r |
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发表于 2012-12-27 18:47:17
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