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PPV GUIDE [PPV新手入门][28页]
& {' N& o1 `3 y" d5 f# U详细的请下载电子书！
! A5 s$ L% N8 ~; {6 u5 |% W9 K% ` ~* V! X! I3 a y2 G% r
: Y5 T2 {) f& N3 p# R- ENewbie Guide
+ R' v; C0 b$ Z( F1 R% @( mPPVPlaybook.com8 ^2 ~* t+ G3 }1 f ^; u( \
Tracy Shaffer
4 |: n) i( O$ [8 Q( U7 \David Ford
( g1 K C9 ? F2 y1 Q7 w; M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 15 f3 p+ B' z6 J7 ?
Getting Your Mind Right to Start Affiliate Marketing
" I- j* p: ?" _; uThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
9 i+ @" U- ~" @( ]ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
$ r! M* B: f* dyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
7 [/ r1 f/ e( S V+ z: j9 a: @with any success, these claims are laughable and far from the truth." V4 Z# k" d# O" {5 A
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
. H6 E: a* y' b4 `5 F6 D) [flow management. The main benefits are the low barrier to entry compared to other businesses, and
[8 f* k7 s. R* ythe ability for a marketer to be a one person shop and make an incredible amount of money with low
. @" G- g) ?) |( {$ r0 [( q; xoverhead.
) t6 E9 `+ U8 _8 T i& ?" k* M. OThe winners in this business are the ones with persistence when nothing works, who know there's
5 ~- E# K( B, I8 a6 ?5 d2 K: G( i9 jplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
* M2 d: |( K. t4 K8 \The cold hard reality is this: virtually everything in the space is changeable, what worked today can- z+ v: u4 ^1 F) s9 D
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.' z" D+ x r: h* P! w
Most of these things happen suddenly and without warning, and they all contribute to the amazing
; S4 O, ?8 k: b. Nlearning experience available to anyone with a few hundred bucks and the ability to open an
! ^; Y% H1 h3 q# _advertising account.
" V1 W. R9 _8 M5 vYour competitors are willing to work at this around the clock. This isn't a push button, instant business7 b! K R5 q c% { ~' z
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
6 v- j' D+ ^; l5 r' ?& Zmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
$ C9 k& q9 r- [8 X* ftrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
. p& v& R5 m6 m& Y$ WWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
6 x D y2 z' c- `started building PPV campaigns right away from start to finish. With that said, time to jump in and get
6 B1 E; b* T! R/ z- l# J) lstarted building.
; V" j1 z1 q2 C9 CThings you need to get started:
6 `& y0 q- O. j1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
; r8 A9 N: b' S- ]5 Z' \. R9 K- P; C2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)+ ]9 s* ~1 [* o& o! u r: u
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic), O3 r( [* [6 o# e4 \4 e( g G3 E/ x: z
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)+ `4 H* h' X) Q8 J' @+ M S3 K
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
# W5 a2 G' W( jwith PPV. e% a: R5 k! |
Basic Getting Started Definitions
; Y/ j8 D; J( v5 |/ q% g, O- AAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
% t; k& k) _ O! q% Q. D! o1 I/ iaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
. w' Y' L# ?, I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
2 \0 I: s: g" n0 q1 Jtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
9 ]: k& u0 P# E6 LCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate- h* B! c# ~8 {
receives a commission on that product. An example would be the Amazon.com Associates program,
$ y. R" d3 m- k! o6 `Comission Junction or Clickbank.0 Z9 |. l8 g; J; C
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
2 `7 s5 C% E$ dan action like filling out a form, submitting their email address, signing up for a service or sometimes, j, f8 B$ N1 `: x0 H# Z& H Y0 E; {
buying a product. An example would be Ads4Dough or Neverblue.
6 _- d& Q Z. j1 PAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
& M- z, O7 Z/ Laccount, getting the affiliate approved for offers, bumping payouts and just about everything else
, G1 t( }5 R" I( e7 irelated to an affiliate's account at the network. Having a good relationship with your affiliate manager" j$ ?7 D, o- h
right from the start can really help you." @# s' H2 d4 \) }9 j# G
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served$ g, c( w9 K* ~* P& ^. z1 E' m
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
4 ^: ~: k3 U8 K! O3 s6 qview, starting anywhere from .01 or .015.
9 V1 s: y- T% I7 z$ y9 H; r" gIn order to use this type of internet traffic, the affiliate can sign up with a number of different4 R1 l$ |* a* j, t, a8 f# C+ u
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
. a" c. a9 o/ ^MediaTraffic, and AdOn Network.6 i+ W9 Y1 u9 r2 h4 c
Don't popups get blocked by pop blocker software?/ Q* _- v9 D& q; l8 s2 _1 H
No. Popups are served in a new browser window as if the visitor had opened the new window' |( @3 S. e8 m" Y
themselves.
9 p2 ~% g$ ~0 a- @4 EHow many popups get served to the visitor?
+ L: `( Y8 D1 ~4 P* ^+ `1 PThe number of popups served varies depending on the PPV network. Some pop more frequently
+ l3 r8 s t9 Q9 |. C1 [3 D(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
% H7 e1 D& w& [5 J# O! S9 y; E1 pserving this kind of advertising, so they have to toe the line between keeping their software8 J: Z4 g8 V* N) i* u
downloaded and still making a profit.. ]( v1 I( f% @( y* @% k6 t
Isn't this type of software bad? Why would anyone keep it on their computer?
- ^3 Y1 W& H; ?/ i/ h$ l9 qNo, this type of software doesn't harm the user's computer.+ Y; i( X: ?5 |0 H8 ?: c3 q
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,. ~9 S6 G: b1 X( b0 s$ R, a
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
7 g. ?) ^1 t' {" y; jthat they can continue to have access to the incentive.
* ^4 D% g4 [8 J3 h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3$ r: R: j- o3 g4 y6 ]
How to Get Accepted into a CPA Network8 K+ Y# V* ~$ I+ e* @; F% x: V& T
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place9 g0 b% G' J7 ~+ U
to start looking for networks is Offervault which lists offers and lets you compare payouts across/ Q) r- A; y0 E* S6 j; z( `4 d/ H
different networks.! Q0 g/ S* d" Q7 r
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
! b8 h3 C9 y2 i8 g T9 O* W. Qapplication and be as specific as possible about your promotion methods. Usually some time after
# u a5 u$ C. k l* }& x& hreceiving your application, the company will call to interview you. The phone interview is a critical' i1 A, v1 ~) q+ A0 }9 d/ U: \: [) R
part of the application process, and most networks will deny your application outright if they can't get
* W2 }2 T/ m R: m Lyou on the phone.9 t6 H" R0 S8 w6 v
Often, the person who does your phone interview will actually become your affiliate manager after
. q, O2 V0 f* f5 s* }3 D+ a/ tyou get accepted, so it's a good time to put your best food forward.
0 k1 F( M# v/ k' U/ cYou might not relish at the idea of someone grilling you about your internet marketing methods over
+ t7 \3 |# k, ^' Wthe phone, but trust me, this part is critical. Have answers in mind for the questions:" R) K' T! F- f" Z. G
What methods do you use to market offers?
0 A8 Z/ B9 F1 U/ n( b; NDo you already have a website you will be using?
7 }, m: W. F# o E3 zHow much is your advertising budget? S6 Z3 m9 L! M. E' z
What other networks are you a member of?
( h$ T* M$ Y- n& ]Who are your affiliate managers at these networks?
2 V7 q$ J- Y1 {' V | w* K: ^Do you use social media (Facebook, twitter, etc.) to market offers?
" S0 \: i: K; C7 HHow much traffic can you drive?/ X# D+ V! r H/ _5 T
Do you have a personal recommendation from anyone who is already a member?$ T& F' k. r" k3 _( w
Once you provide satisfactory answers to these questions, the network will approve or deny your
" ]* ]. P1 C! k2 p3 F; ]; Japplication. If you get denied, just keep applying or call someone on the phone and try again. Be @; H% K( X5 t' y& j) }
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
; }8 W7 a" W3 [2 u9 x+ Ffor the network can be helpful.
( \6 H3 |' r( N* y: U( [+ q9 }To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate. w& k$ \" E9 ]5 p
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
" o$ E7 u9 n- O* @ Oowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
' I( m6 ~& ~ Vpeople can open a lot of doors as far as networks are concerned.# r8 x5 k% y' Z. z. Y
After You Join a CPA Network
, h% I# \6 V+ SOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager, U% o: s1 L [6 H7 ?; W
and make an attempt to get to know them a little bit.7 b$ l" R ^% m
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
# e6 {- e# g; a9 [weight in gold. Start feeling them out from the start and try to get to know them. Once you get% L2 P6 F7 o& d& V6 `# z9 a, {2 E: T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
X. ~$ g# Y3 d0 D0 `4 V" t plarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
2 F4 A. z) A1 e" w1 R3 l" X6 Bbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus: N* G4 N% Z! u0 X- ]
email.
' `, z1 i, z$ I: |# }/ Q7 Y" y( EFor more helpful info about dealing with affiliate managers, check out: E; l! _6 B4 _5 w( ^# C
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
7 A! Y; S6 D% `! d3 Khttp://www.mrgreen.am/affiliate- ... iate-managers-want/
, R- ? N3 J+ _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5$ r! x$ i' k0 S) \) M6 ]$ w" X
Set Up Web Hosting3 j- d% J% h8 d7 R' f M
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
" C6 k1 ~% D8 N1 c- babout internet hosting. In general, you get what you pay for with hosting. When you use a shared* k, B( ]/ ~$ X+ w0 r) b4 g. @
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with7 d( i4 }! J3 Z$ {' K& f K, t
whoever else is on the same server as you.
Q9 u; h! \% I0 a6 f. q5 F) nSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast# @0 X' I9 w" I" e
enough that the visitor can't close the window before your pop up is even shown. You have about 3
# K' f: c L' ] \* O% b/ D% \seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck./ t! S V8 u) s' D; p# Q
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a/ c- S$ @+ P4 @8 n1 W; |+ z! f9 h" K7 w
house full of roommates (hosting customers).4 ^4 N) _# T. |7 s9 G
In shared hosting, this is like having roommates where everyone has no specific designated area inside) A* ]3 v+ x8 @, s9 V+ F
the fridge where they are supposed to put their food. Everyone just jams their food in however it will, v, s$ ?0 v% @- h! }
fit.! M1 i# |/ {5 ^$ l
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than4 T7 S$ @) T- C3 L# N+ a6 H
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
$ q2 A3 D; O( F1 P9 M7 e; dtheir food. Everyone else's food in the house has less space to take advantage of." ]% x% Z* m1 A* }1 j7 a1 e/ x
If you have less server resources to take advantage of, your ability to serve popups will slow down. For( u: V: ^3 j" u% j# A' w
any type of hosting this is a bad thing, and especially while running PPV traffic.# A: c" G5 Q; S
In the case of a virtual private server (VPS), everyone in the house has their own designated space
* T4 I4 L/ r2 F9 G, A! ^; Ninside the fridge to put their food, and other roommates can't come into that space. The server is
/ g9 Z6 q9 ?: b3 ^1 Upartitioned, so that each customer can only use a specific amount of resources at any given time.
0 T* J$ b3 L; K# MA dedicated server would be like having the whole fridge to yourself. All of the server's resources
) C( \7 C0 d) f9 B1 ^3 B0 zbelong to you and no one else can use up those resources. This makes it possible to serve much more
8 I, g7 e: D8 l+ H# x' z& ztraffic, faster.
2 ]* r4 @2 T. `3 D7 `At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.: `8 @2 s; n/ [, i- E5 L8 Y! c6 @
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
7 u! Y' ?8 t4 \- Q" P; Nhere:
# \# g# t4 T3 S* \http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-5 A' b3 J) w% o" ^: E* J: L
VPS&highlight=hosting2 W+ p7 g: i8 S0 v+ c, Z
Dedicated-Hosting-vs Shared-Hosting
6 Y$ _0 `+ j( \! `% F8 Y4 U4 }, Ahttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
8 ?% |. T0 c1 D3 y5 AHosting...Your-thoughts i" L. d6 p' e/ B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6! Q; |' `1 @! {$ J+ _0 J
Hosting Providers for PPV" E! C( u! l2 t* Y
Beyond Hosting5 ?( m5 s9 u; q8 l* H [, [* L
http://beyondhosting.net/
& g: V& E' O# rWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment. a1 S+ i# s$ c9 @9 u
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
1 c. X9 s7 j, @3 @direct linking with PPV. Also, these guys provide great support./ d9 I0 r) l4 n1 F D
Prosper202 Optimized Hosting; j, s. p# \5 f4 c( Q9 y" ?
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/# }. L3 F. o. D# z/ C, N
CPVLab Optimized Hosting2 h$ J6 ?7 C7 R5 r# w8 @
http://beyondhosting.net/CPVLab-Hosting/. {* u+ o9 @" m9 e- C2 G! U: n
Domain Names for PPV. I( S. i+ z; i1 E# U/ i
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
" x( X& b3 {8 {0 E8 iwhere you're going to host your tracking software and your landing pages if you decide to make them.
, F4 t u5 [% | W/ G- e, I: E5 N: B; ~) JOftentimes people wonder if they should have a specific domain name or a generic one. One generic,1 G' N+ u& H; @( u# c
bland one is fine to start with, to host both your landing pages and tracking software. The .com,7 \! m! F K2 I" S9 N
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
8 Z5 {% d! ]# c0 Y2 D/ a! { Dterm or build a whole website.5 _9 z U6 n6 n5 K1 g3 J
After you buy hosting, a domain and get those all attached to each other, the next step is to install+ L8 c7 Z: f; Y6 ^ l2 ~
tracking software on your domain. This is really important, because it is necessary to track your6 e6 S2 W2 A; G
conversions down to keyword level so that you can optimize your campaigns. Without proper4 ~% @7 q5 D6 r& m0 q8 I
tracking, it is impossible to know what is working and what isn't.' u6 W' u8 L3 p8 W; c
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
+ m% q7 j! s( }! Lis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
7 M4 W" S% R- g" MProsper202$ |. O/ _9 x2 T, Y4 F: T
http://prosper.tracking202.com/apps/
& D8 u" \# Q+ u- j& T' P1 yCPV Lab
. A4 T+ X* \# }0 O; |http://cpvlab.com/
' u7 k2 d: d& z- ^CPVLab Help Videos2 k( |$ R: C/ o) s
http://ppvlab.com/oweiw/oiurw/vdm.htm
' W7 ^# Y. [" S& v' g2 _" ~As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
3 w6 F9 |& ^6 ? _6 h) tindustry standard.
2 |7 q m X m3 f5 s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 78 `# F3 z* L. t( D
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
# p1 f" o" m/ g% qgood support if you have problems with your installation.0 e z& F% S6 g7 U
Tracking 202
3 |8 `. p: n! Z0 h. J& H3 B) YTracking 202 is the hosted version of Prosper202. You can create a free account and then build your$ j1 H5 w5 E# G+ m; _$ L
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user9 G( x4 f) D/ y) ]1 i8 D
area.
- `' z- S( Y6 o4 W6 M# w1 cIf you choose this option, keep in mind that your tracking software, one of the most important parts of) d# }7 }8 m" { N# ^9 H+ B
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
# Q$ Q3 z7 }( N2 i' Rinterface, and their hosting.
( ^ ~* F' _! y" _: cAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords* N2 c' W' v: n5 o( a
and targets which you are bidding on. Leaving this up to chance in order to save money could
$ m7 v# b7 B- p3 }potentially leave you open to huge risk if someone else caught on to what offer and keywords you
- r, L3 t/ K- _* F& h: l/ n" \were using.
+ [- |8 k9 N+ M. RChoose An Offer
4 `1 C7 W$ v6 c5 DNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.& C/ i2 L \+ }( `! X8 b
Lesson on Offer Selection
$ q2 B3 B( p% _; {1 i' Phttp://www.ppvplaybook.com/forum ... on-Selecting-Offers( s+ d# X8 M4 r2 l$ [8 W r
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
2 t% _# e# X& r- A! x3 Z7 {0 E& ATo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using' B7 G5 B, X3 N5 z1 e
LeadImpact as the traffic source.
, U8 ^+ V% h# {/ @Now the best way to learn how to put all of this together is to just get started. For some variation in
3 y6 g- S: t4 i8 _the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
3 ^! T' O$ a5 {( B( ccampaign.
5 j/ K4 i6 e, b2 nWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
2 }/ N* d" V1 Q: }5 f# D3 Q& e6 ypage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
/ W* T* L/ |5 S9 o: athat all traffic is accepted.4 g; _% c9 {: i; [2 m+ O- B
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
1 L+ h( ~! v* t9 W# b; ~/ dThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can' R; F6 u) l+ Z; Z
get creatives like banners or images specifically for the offer.; g& S( \5 C6 f7 N8 z' O m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
7 c9 {5 c# c4 l$ c! |9 FBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
* u$ H" O9 h% htrack my keywords. Without doing this, it isn't possible to see what's converting.2 Y; y2 d. l7 m
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:. n+ N' D/ x8 c6 G, R& P. G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 91 f% L, l, i6 p
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the% u8 l- }7 u! D. ~7 P( G7 {7 }' o7 j
bottom of the page:2 G" ?* y$ r# _" k6 ]2 K5 \9 M
Next, I have to cut and paste this pixel into my offer at Ads4Dough.+ a, k1 D1 H. L1 E$ m) C
Click on the offer → pixels → Add a new pixel and this comes up: Y" @# h L. b3 l. J$ m9 W( x) A
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL7 r8 Q( N$ P" c* A2 c
from your software into the box that says 'Enter URL of image to load'.
. a, n2 r4 v- o5 O% kOnce you do this, it should look like this:
# }, `# k9 R6 Z7 \4 ^% Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
" T' z+ W+ p7 R$ l8 x3 z- Y; NClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this: b1 M7 T' D& s( i
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either9 c) M H% P( n6 t' r! ?/ M
Prosper or CPVLab.
0 t0 e0 ?6 C Z e& J$ G
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