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PPV GUIDE [PPV新手入门][28页]
% q- u+ |7 W: i# C8 ?' B详细的请下载电子书！% g2 r5 X% G. e! i m
- [: f' c7 }7 R! A) |/ ~
3 B& k6 E( W' ]; `/ l$ YNewbie Guide0 o( }; [, G- m
PPVPlaybook.com
" V3 q+ u: @5 K; {: u n0 JTracy Shaffer7 ? ~( [+ [+ t( l# w6 _
David Ford
9 }5 p& h- t% q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
' r! ]' Z6 q- Z, f/ X tGetting Your Mind Right to Start Affiliate Marketing
8 K0 \7 ~; `5 {, ^. PThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an; J: g. w! O! [& G& Q5 Y# |
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
; f7 P! s, m6 Z$ F( e- Uyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
1 ^( ]- l" R8 ~( Nwith any success, these claims are laughable and far from the truth./ I$ v2 Z( z" `) L% g! ?0 B' l
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
1 m3 |$ w2 g1 d/ [- _% d. W* @flow management. The main benefits are the low barrier to entry compared to other businesses, and* a- }' C! g2 Q5 \4 G" ~2 p C
the ability for a marketer to be a one person shop and make an incredible amount of money with low0 K4 R! i+ D) ]
overhead.
* k8 F* X3 A: [4 tThe winners in this business are the ones with persistence when nothing works, who know there's/ S2 r9 r5 [- c
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
7 C4 T# Q# O; L( o lThe cold hard reality is this: virtually everything in the space is changeable, what worked today can7 F5 @& O/ u$ I+ A/ B- i
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.3 `4 }2 K1 F/ ] r
Most of these things happen suddenly and without warning, and they all contribute to the amazing1 o |6 ^7 u8 r
learning experience available to anyone with a few hundred bucks and the ability to open an6 g8 o' \' m7 x) @$ C, g
advertising account.: L+ H8 L1 W' ]' H3 {! c* l- r4 C
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
# M: S @8 p: Z" ]( pwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
, D0 I R$ v" }( Amarketing has spent countless hours learning, trying new things, launching, tweaking, improving,: t# K- Y9 M- i
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.+ Z+ f3 y& L+ K2 P
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you# _! U. w& Y% N
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
% c' p7 O6 \% x* i. x- X3 I cstarted building.
7 C4 v: g9 ~+ nThings you need to get started:; D( @3 G7 s# K* c/ z3 e
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator): a6 x* F' K$ u
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue). H3 ?, m F0 v( Y8 K! X+ |' n
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
! y* o' ^9 V1 h4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
5 s2 S6 P+ L3 ?5 ^, M* KThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
; l" @2 t6 M) u8 ~ p: @with PPV.& e' \3 s3 N& K/ `$ p H' M8 [. ~
Basic Getting Started Definitions( M& Y9 R" t. e5 `! D$ E0 E
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
0 L- y* r$ ]6 |affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main* W, e0 ^6 Z" {9 X9 k0 R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 25 Y; W3 v8 F. O2 U6 T+ p# T- K
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).# r* ~$ \, @9 a5 }6 c$ l
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
; P6 ~7 y: f8 H6 ^4 i+ e+ m* sreceives a commission on that product. An example would be the Amazon.com Associates program,
6 J4 E" T; ~' b) E9 D, DComission Junction or Clickbank.
& h1 q2 B, @( @7 |$ QCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
9 r6 f$ O8 Y, e! s* o6 ]4 M; L' |an action like filling out a form, submitting their email address, signing up for a service or sometimes
7 \& Y8 L F% |9 j4 J+ s. vbuying a product. An example would be Ads4Dough or Neverblue.- E1 K4 S4 v# B1 P# m2 W: P3 G" s d
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
8 s D9 J3 x8 Jaccount, getting the affiliate approved for offers, bumping payouts and just about everything else% ~; P' Q7 c8 I3 w
related to an affiliate's account at the network. Having a good relationship with your affiliate manager; n5 n2 O, A- H+ I5 z7 ^
right from the start can really help you.
. H: t) W! e# {# m8 v u8 A* A% ~PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
' U$ p! M) q# pin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
3 A9 R; I! [; U9 [+ {( g9 W1 p) r: lview, starting anywhere from .01 or .015.
* Q. @% ~+ ~% }4 V- \In order to use this type of internet traffic, the affiliate can sign up with a number of different$ q, ]! Y! Z' B: V
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,/ z8 X0 Q; [9 U* K3 p( H" M0 M
MediaTraffic, and AdOn Network.
* q8 N6 e# b$ g; m$ K3 r( |Don't popups get blocked by pop blocker software?1 {& f3 n& t' v% M: J$ H
No. Popups are served in a new browser window as if the visitor had opened the new window2 Q, F4 n8 A3 e8 B. h
themselves.+ k2 L- ^) C3 Q# M) F
How many popups get served to the visitor?
' W: t( n! U C4 E3 GThe number of popups served varies depending on the PPV network. Some pop more frequently6 D( S# W* d# G1 G& O. U
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by$ t5 G- ^& P1 F1 w. o a& U5 h0 [
serving this kind of advertising, so they have to toe the line between keeping their software4 I6 }1 i1 T* r5 ^% P
downloaded and still making a profit., @1 ~8 U8 C- ?7 g1 Z) b+ p' c. I9 V4 A
Isn't this type of software bad? Why would anyone keep it on their computer?2 ?8 p1 t7 d4 C% `; N3 K1 j0 ?) N
No, this type of software doesn't harm the user's computer.
7 p/ r1 F1 C, s( rCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
. C1 x, W( I; d! n7 `9 n1 ptoolbars or videos to place the software on their computer. The visitor keeps the software in place so: m4 d7 g- s+ D2 t
that they can continue to have access to the incentive.9 E6 U9 N0 v0 X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
& z7 X ?6 p' U* G5 Z6 F5 `, sHow to Get Accepted into a CPA Network
2 O' Z$ ?# U+ L* Q. S1 zIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place2 L9 E6 v5 o) Y9 Y! E
to start looking for networks is Offervault which lists offers and lets you compare payouts across" N# ]- e( p/ f# @# {; o0 F
different networks.7 @; Q2 x; q8 y# {- T
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
9 ^$ ^8 J, {# L- n0 Y) G5 |# Bapplication and be as specific as possible about your promotion methods. Usually some time after
! ]% n; k% U' Q* a2 Creceiving your application, the company will call to interview you. The phone interview is a critical
! N8 m- y" B" C/ xpart of the application process, and most networks will deny your application outright if they can't get
% Z& w# r8 C; @- ~! l* |you on the phone.
# v/ B0 o4 V/ p0 v1 o% OOften, the person who does your phone interview will actually become your affiliate manager after
0 {& P, ?8 g# B$ syou get accepted, so it's a good time to put your best food forward.
/ H$ C6 y* K1 E+ BYou might not relish at the idea of someone grilling you about your internet marketing methods over
" w; f# M& I6 i* y) I' z# b; g" G7 nthe phone, but trust me, this part is critical. Have answers in mind for the questions:! J! r( `! P9 r# W9 q
What methods do you use to market offers?
# z; R8 s' p3 ?, QDo you already have a website you will be using?
6 o+ k6 B* M3 D9 M% k. E( RHow much is your advertising budget?
; a' Z; W' {2 N/ m6 a' ~$ S0 r9 jWhat other networks are you a member of?
6 Q, @3 A" h+ kWho are your affiliate managers at these networks?
! E$ n: [ _3 f4 k& k5 `Do you use social media (Facebook, twitter, etc.) to market offers?" `' N) T7 f6 u$ g( a5 r0 [( B: t
How much traffic can you drive?
5 ~( @8 L5 V3 m+ M- D7 m: gDo you have a personal recommendation from anyone who is already a member?% H, z/ ]" q% o* E O
Once you provide satisfactory answers to these questions, the network will approve or deny your
" I+ g; F# l6 C- k0 m& [6 F' L9 u! xapplication. If you get denied, just keep applying or call someone on the phone and try again. Be4 N3 c4 }- Q6 N) u" u! r* }
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
3 u" x1 A+ O- a7 R5 s$ v- f4 kfor the network can be helpful.4 s; D* h" b7 h$ H/ {6 C
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate1 w9 A9 y$ y' k+ J9 o( k
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network" ]$ d, I) F* h' f; J; K; [
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
3 m2 B4 u9 e4 e" w7 D0 Tpeople can open a lot of doors as far as networks are concerned.) A a' Z4 x2 ^+ ~" b+ ~% a
After You Join a CPA Network
! @) b% ]6 v( g- H" s0 `Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
7 Z" u5 C4 j2 w8 Q8 P' tand make an attempt to get to know them a little bit.
# q- y; `7 W1 w6 M4 G5 {Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
- ~& b( q: q- V# i# s! o; qweight in gold. Start feeling them out from the start and try to get to know them. Once you get9 b0 _8 D7 q9 z( Z. @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
9 R& `0 L( f r, g) Rlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
, g3 o/ E5 V; G) u6 dbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus: m/ x) }$ h" \# p% ?
email.3 J) q5 O$ v3 f+ A& k) v9 \. O
For more helpful info about dealing with affiliate managers, check out:
% ^, @* q$ v: _5 Lhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/ S! Q* G- @" R- {. Y8 l# a
http://www.mrgreen.am/affiliate- ... iate-managers-want/
7 H5 O+ k" r4 w- k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
! l1 O# P) ] W! r }' WSet Up Web Hosting
5 @+ ^( w0 v. b4 ^Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said0 Q$ Z1 k, M3 T4 X
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
& w* i3 ?" T4 f$ l Phost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
% [2 b# Z) E" i. K+ S* i" Twhoever else is on the same server as you.
+ z! O+ s- q/ Q# cSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
5 t3 r( z% ?8 n0 q) W) N }" senough that the visitor can't close the window before your pop up is even shown. You have about 3
4 `! b' x) O1 ~/ {6 T3 f+ hseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.0 j+ \0 S2 ^2 g% o
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
1 S2 q# l' ~9 h3 @# U; |7 Y' \7 Rhouse full of roommates (hosting customers).
- E3 D* V8 G8 Q; QIn shared hosting, this is like having roommates where everyone has no specific designated area inside$ s8 J& F! u, X, C7 i R! L
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
# S) a( _( R+ Y: nfit.' s7 m7 Q, [4 C' S1 j4 {
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than) ~$ ?. _% D1 e. _' D( l" G r# {) ^( ~0 q
the rest of the roommates, by virtue of simply needing more space and resources to accommodate H8 _* f$ @2 ]* I6 @. X
their food. Everyone else's food in the house has less space to take advantage of.
& ]4 U4 _# y9 I/ j0 n/ jIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
, n% Z' f. A7 y/ H {any type of hosting this is a bad thing, and especially while running PPV traffic.
8 q$ ^, e, P r Q; Z$ y; h1 iIn the case of a virtual private server (VPS), everyone in the house has their own designated space8 S" l8 F/ X6 N( K. T" _" R+ {
inside the fridge to put their food, and other roommates can't come into that space. The server is: W2 h/ U7 o4 P- W
partitioned, so that each customer can only use a specific amount of resources at any given time.$ ^$ u f2 D& W4 T1 L. |0 D* p
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
2 b P0 a7 B$ D: U& h: n- nbelong to you and no one else can use up those resources. This makes it possible to serve much more/ Z" \( X: J2 L4 r1 F6 l2 {/ M
traffic, faster.
. m6 H2 V/ r- ]At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.1 _6 C8 n& R+ u |
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
2 C- f9 t' j# j) O- O Qhere:
5 G+ c( v$ U$ m4 f4 _" A, f5 \( K% Ohttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
2 w8 b3 ]) g% ~ N- ~VPS&highlight=hosting- u$ Z! M ^0 P# }
Dedicated-Hosting-vs Shared-Hosting
( K4 U* N h/ k% Ehttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-" t Y Y" W& `) o& V' _ _
Hosting...Your-thoughts
: y4 F: \4 B6 p5 q# [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6+ [8 ]( a1 X$ x( r
Hosting Providers for PPV
- G4 e' t/ g" P$ x" A6 aBeyond Hosting( o4 j, ?3 e' [0 X$ r5 n( b4 T
http://beyondhosting.net/
9 v4 Y8 U' t* C; O- M6 AWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
( Y4 b F8 U a9 Wreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
! a/ j6 M2 `1 r/ q6 R) O( mdirect linking with PPV. Also, these guys provide great support." e i2 U2 Z0 Z2 f/ B0 t, W
Prosper202 Optimized Hosting# w- o. x' [" ?2 _2 R- x! V/ U
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
! j: S+ C- d4 A$ @* }9 kCPVLab Optimized Hosting
9 Z5 S3 `& Z( p# chttp://beyondhosting.net/CPVLab-Hosting/& o! X/ s0 i& L% B1 G6 i
Domain Names for PPV" D2 I$ f0 m `8 k
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
) Y1 h( d4 w, w8 r2 Q. Dwhere you're going to host your tracking software and your landing pages if you decide to make them.
+ {5 \. W- N7 i4 G: `; aOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
- V& ~8 ~$ B8 b! K# N* ^0 ~bland one is fine to start with, to host both your landing pages and tracking software. The .com,
. I8 b, g5 \/ C$ T$ D.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a+ B5 r. a( E ] H# ?
term or build a whole website.7 U$ S0 O( t- Y+ X. t) G
After you buy hosting, a domain and get those all attached to each other, the next step is to install
/ m* P5 s4 S) f" stracking software on your domain. This is really important, because it is necessary to track your
% h+ I. p5 E# j# E6 y" oconversions down to keyword level so that you can optimize your campaigns. Without proper
8 n& Q8 V- G g) K0 @" S+ U6 x* gtracking, it is impossible to know what is working and what isn't.
$ R0 [, x+ _8 V5 YTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
, X- X, Y7 {- @. c" y+ m5 his beyond the scope of the guide, but both are pretty user friendly and have getting started guides.& a# P: l+ w: p: x) x u
Prosper202
) A) A9 O3 Y- d* K# ihttp://prosper.tracking202.com/apps/
6 k# J9 s: `! J% zCPV Lab1 B6 y, {$ A; o0 ?. K2 x
http://cpvlab.com/6 ] A9 Z$ O2 n. ^
CPVLab Help Videos5 c3 N7 y" e7 m- D
http://ppvlab.com/oweiw/oiurw/vdm.htm
- M1 ?; `7 M; O+ D9 m/ M; @As far as which tracking software to choose, Prosper202 is open source, free and pretty much an' X% Z# A) a6 f, l& B3 O5 x
industry standard.
: z5 Q5 t& ]9 m: X1 V0 r# {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7* Q0 C5 Z# B' |4 |$ V- Q y; \
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from2 W( \) c$ S5 ~! c( C
good support if you have problems with your installation.
1 ~/ R) M& _/ @Tracking 202; h) F' g3 h+ x. A6 e
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
8 i6 ]2 \; h+ T1 `+ V1 R, ycampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
s! X9 J/ j c3 K2 s S& \0 Warea.
0 I7 y( Z- |4 O4 ~If you choose this option, keep in mind that your tracking software, one of the most important parts of
. z( t4 a% ^7 i" `: ^your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202& v+ f# x8 m& R" q/ A- }7 d! K/ X2 k
interface, and their hosting.$ C, X" m! G2 V6 M/ D9 h
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
( p/ g& ^; N5 Z. R, a9 _/ pand targets which you are bidding on. Leaving this up to chance in order to save money could/ {/ W& {% H5 u$ F7 t: k0 T8 n
potentially leave you open to huge risk if someone else caught on to what offer and keywords you: C8 [# N; a' l
were using.2 E3 W( S( {9 J: W K/ A2 h
Choose An Offer
e, c3 ^, E% r8 H- KNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
) G6 }$ N3 L/ O% \2 ILesson on Offer Selection/ F$ x/ [7 W( A1 q$ `2 C
http://www.ppvplaybook.com/forum ... on-Selecting-Offers7 K) C( k% ?1 Q7 G. k- d' p
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
: @( [+ I' \; t; A! X' N) V3 kTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
( z$ G$ T. T! a* n4 S& U$ q1 XLeadImpact as the traffic source.
! x& f7 p. u& M( [4 sNow the best way to learn how to put all of this together is to just get started. For some variation in2 ?% n; ^+ j7 e) O/ `" A4 w* n
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked8 ]% x3 e' p0 a6 E M' z
campaign.& j& Z8 {/ n7 N9 t2 l" e
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first. V6 s9 k! b- J+ u
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
5 m- K$ D/ m; U) Rthat all traffic is accepted.
& \; Y* T8 j7 `& dFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
2 }2 _( h4 ?; W5 F8 e0 VThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can9 a- \' E n/ F9 V
get creatives like banners or images specifically for the offer.) `" R6 b* u" h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
* W" u) d6 V3 o, K' m+ R( K7 l9 KBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
# @5 X E6 |1 Z' Gtrack my keywords. Without doing this, it isn't possible to see what's converting.
; k/ q$ M. u7 F; }: B* I5 b0 JIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
& a! z* e8 J A) E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
- ~. Z ?+ B+ x! X( fIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the$ s* g( Y# w; s9 K L8 O
bottom of the page:
3 o- m! r' U7 {) p3 vNext, I have to cut and paste this pixel into my offer at Ads4Dough.
, J1 J2 U6 ^/ A+ [" z d# |9 @Click on the offer → pixels → Add a new pixel and this comes up:
/ V7 H. g2 z! x( k' Y g* n% oMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL0 ~$ j, X& R: }' Q: Q8 L: L
from your software into the box that says 'Enter URL of image to load'.
J* L8 N8 ?& y b% W' N KOnce you do this, it should look like this:
/ a1 O! A+ |) J" c4 O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
1 S! S, ~& l% s& w4 I4 N& MClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
# Q2 N9 h" |; [& X/ ENow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either; h9 n" s# ? y% b
Prosper or CPVLab.- D$ o2 Y& k1 j+ T. U+ |* k! N
0 O) Z4 @* h# P. o |
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