|
|
PPV GUIDE [PPV新手入门][28页]5 |# v4 N: [2 Q4 `; V0 Y( Q
详细的请下载电子书！0 n- g" T3 {% G/ N4 C3 R+ j
, P- Z) X" V5 C; ? k& _4 f
7 i. \* ~+ B3 t; GNewbie Guide
9 u( ~0 d' S' N3 O/ o+ D/ TPPVPlaybook.com: R( g6 J4 Y5 V
Tracy Shaffer8 q4 h, i6 m: L: j/ q/ p+ n/ ^
David Ford
# ^. D0 v' o2 @/ T' @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
, T1 W$ _6 h3 W9 u( M; x+ LGetting Your Mind Right to Start Affiliate Marketing# I2 q0 ?9 Y1 s% V1 h7 {
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
' k8 J) ]# D* h' k. p: [2 iever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
& u1 o( |8 _, Uyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing/ ^6 m3 Z( ]/ e9 T
with any success, these claims are laughable and far from the truth.
2 K {2 j" c) G, s, K- xAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
+ @7 N- c* R; K5 @flow management. The main benefits are the low barrier to entry compared to other businesses, and
6 r# U J6 ?% {7 }) athe ability for a marketer to be a one person shop and make an incredible amount of money with low m/ m7 j* y# E. m8 }% x& p% N. E% L: n
overhead.
5 e/ }$ q) e1 M t" v! Z7 IThe winners in this business are the ones with persistence when nothing works, who know there's+ ^$ j/ l- ?4 C/ g4 G, e
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.# C! ^/ I4 i$ h5 |: ?
The cold hard reality is this: virtually everything in the space is changeable, what worked today can$ }, s7 ?) ] M7 @
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.6 x; k9 i% f* L# K6 v
Most of these things happen suddenly and without warning, and they all contribute to the amazing0 y3 Q# Q* Q0 |" z0 k
learning experience available to anyone with a few hundred bucks and the ability to open an
u1 c8 d5 y0 Tadvertising account.
, \& A; v7 A' t" ?Your competitors are willing to work at this around the clock. This isn't a push button, instant business: B$ _3 f2 q" Z5 i% O
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
2 t% d0 D5 m& S8 Smarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
4 k9 _" v" ?0 v; ^& Wtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.7 _ U7 I! k5 r. j# O
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you$ t% b$ u2 k/ |* y. O
started building PPV campaigns right away from start to finish. With that said, time to jump in and get6 R8 }3 x& F0 b4 \( a' y- r
started building.
+ j- ^$ X4 Q1 w; i4 YThings you need to get started:! r* l$ p& h) g* T" P% K) e8 D7 v0 T
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
; f! e+ Y* a0 U; C2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
* i5 g( H. T( F3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
8 N4 X! c" W. V# k- r, c+ z4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)/ E5 R. g( F$ y% ~4 D7 }2 e
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
3 S& a1 m# e- [with PPV.
5 z7 `2 d4 `& l1 q6 d! i& n( D% dBasic Getting Started Definitions r S! D* I2 j. h# f3 j
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more6 a; W C0 _# i
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
% ~( m% k/ M' G# n& n: J$ o2 l5 l& n/ W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
1 m& }- Y$ M; n2 {2 V b, ?types off affiliate networks are cost per sale (CPS) and cost per action (CPA).) C4 Q" ~. S' |; \# Y7 w p
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
0 l% X6 d# U$ U, x# n% S( ureceives a commission on that product. An example would be the Amazon.com Associates program,- h3 _( k5 |9 d1 a: H
Comission Junction or Clickbank.1 {( E2 y8 E$ F
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes& e. |! g7 U: i; ?, g
an action like filling out a form, submitting their email address, signing up for a service or sometimes
( c {+ c" T7 N) n2 S' ?* Xbuying a product. An example would be Ads4Dough or Neverblue.7 t% o( r" n. |) h
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
m" Z# M. S. ^- ?) R3 ~account, getting the affiliate approved for offers, bumping payouts and just about everything else" s6 L, [" `2 d8 [# \4 E
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
: G# V( Z1 I; Sright from the start can really help you.
+ v \/ r2 E( y" r* oPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
) x5 K) g- _& [$ K; i+ f) ein pop-up form through downloadable software on the visitor's computer. The advertiser pays per6 a9 f7 N. h8 D+ {
view, starting anywhere from .01 or .015.
; ]1 p: ]0 Y. }% ?5 |3 \In order to use this type of internet traffic, the affiliate can sign up with a number of different7 C3 x1 @8 V6 r6 i0 |; d4 g
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
9 z4 ~# b0 l/ V; QMediaTraffic, and AdOn Network.
& @7 L2 t, [1 {+ r( p( b: H0 RDon't popups get blocked by pop blocker software?
- o" \8 S2 i- D* YNo. Popups are served in a new browser window as if the visitor had opened the new window* R$ \+ r% S5 n- W$ R
themselves.
! x- C# {6 `6 N9 VHow many popups get served to the visitor?
S# y) O i( S$ J) c* {' g1 h- VThe number of popups served varies depending on the PPV network. Some pop more frequently
% N7 U; O( b* a3 U8 G* h(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
$ a- q1 d- ?+ [; i6 qserving this kind of advertising, so they have to toe the line between keeping their software
% L% ]; i/ T) Y" S# U5 R1 h" W, \& zdownloaded and still making a profit./ [. ^% E2 {7 X) B# k
Isn't this type of software bad? Why would anyone keep it on their computer?+ H+ Q2 i& n. P* ?1 m
No, this type of software doesn't harm the user's computer.
8 a5 D6 F& T& ~/ xCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
( l* l2 v( }2 {" M& Wtoolbars or videos to place the software on their computer. The visitor keeps the software in place so8 O. v# z$ s, w" \4 w4 d% q# ]8 a9 T/ N
that they can continue to have access to the incentive.
8 [) D. i/ u7 C* v- X2 C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3% h3 s% O: A& L) w! i# a C
How to Get Accepted into a CPA Network
6 {4 ^4 b p( _5 GIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place6 J6 O" ]- C/ [
to start looking for networks is Offervault which lists offers and lets you compare payouts across) ?7 A8 ~ ?9 R2 e; i
different networks.
+ M5 D$ O5 z: L3 p6 eOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
$ }& A& y# E/ b- k, _application and be as specific as possible about your promotion methods. Usually some time after. N! K7 U# q5 u5 ^
receiving your application, the company will call to interview you. The phone interview is a critical8 D! {# u/ H9 ~8 T+ j! H' W
part of the application process, and most networks will deny your application outright if they can't get5 v* F# v- |5 a5 l, W i
you on the phone.
4 V7 K% j7 P9 j; E1 jOften, the person who does your phone interview will actually become your affiliate manager after% ]2 E; Q& P6 Q: k' s
you get accepted, so it's a good time to put your best food forward.
. e1 T+ s$ M) }You might not relish at the idea of someone grilling you about your internet marketing methods over
+ Q8 Y. q& Q1 m7 F1 l; N$ Gthe phone, but trust me, this part is critical. Have answers in mind for the questions:
0 {1 j+ ^, A: B3 T$ B3 R. B% ?9 mWhat methods do you use to market offers?: T. D3 k7 ? M8 C9 Q3 L6 K. i
Do you already have a website you will be using?! _: P9 C( Q4 G/ D6 V& ?
How much is your advertising budget?" d9 c; U8 y3 c3 x9 B4 U
What other networks are you a member of?" K: y' o# `2 M' m* s
Who are your affiliate managers at these networks?% D' l+ p' |0 J4 d% _ T, o; o( z& x
Do you use social media (Facebook, twitter, etc.) to market offers?
" J9 @/ h4 g6 Z; DHow much traffic can you drive?& r, F3 F* c. d& M# e: i0 j
Do you have a personal recommendation from anyone who is already a member?
& x* Y/ r. C5 f% H& p* FOnce you provide satisfactory answers to these questions, the network will approve or deny your
. z6 ]9 \3 R. r& d/ l1 V& Aapplication. If you get denied, just keep applying or call someone on the phone and try again. Be/ ?/ _( G/ r3 { @; a
persistent. Also, getting a personal recommendation from someone who is already an active affiliate' x$ M. ^3 y' O1 ~/ I
for the network can be helpful.3 W: x4 H1 ^* q$ u# N
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate( [" _1 J1 Z! K9 v' L
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network: @% B3 x1 e8 `( I Q; Z6 B2 n+ _
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
) m; M0 g- S) Kpeople can open a lot of doors as far as networks are concerned.$ P! h X( g4 v/ J( s
After You Join a CPA Network
& J9 K. Y- j0 w2 d' d4 R, j; t# iOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
1 f% C, B. g) J; c8 Zand make an attempt to get to know them a little bit.# b3 n5 Z2 {8 _' s
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their5 i# q. T- D4 N# _& E$ `
weight in gold. Start feeling them out from the start and try to get to know them. Once you get- T8 k& r |: J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4" f }% c! A- c/ i ?
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
- G, D6 P/ I% S. p7 Fbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
( U$ Y$ Q& ]" A& V- l$ P" C) ?email.: S5 W- S7 r' ~
For more helpful info about dealing with affiliate managers, check out:
+ w4 H) r+ u' c: [+ k4 B3 S6 ahttp://ppvplaybook.com/blog/musi ... -affiliate-manager/. h3 b6 ~% c. A8 `# R1 s! r: W
http://www.mrgreen.am/affiliate- ... iate-managers-want/
& M8 i0 Q+ h1 E7 H. d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
1 m5 h5 l; c: Z/ w; z# z+ ESet Up Web Hosting
4 z0 I3 B' B4 F* w, @9 q. y4 i4 yGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
5 S+ e& o1 W+ T- o# f2 ~, Rabout internet hosting. In general, you get what you pay for with hosting. When you use a shared/ ]* l% s' b4 J$ z1 `5 p
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with) z" f5 p! D% D6 T9 w+ |
whoever else is on the same server as you.5 N/ {. g8 h6 Y4 k9 ^. _
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
3 A! R" ~' w9 v9 zenough that the visitor can't close the window before your pop up is even shown. You have about 35 m8 w$ v9 ~2 t0 b/ s* x0 v7 v
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.9 h8 D. \9 Z' r! {/ }5 I
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a" x6 C$ M4 _4 e6 c% O. q
house full of roommates (hosting customers).
# C: b: X6 L% b" P0 r7 Q# ^In shared hosting, this is like having roommates where everyone has no specific designated area inside
! k" n7 C- X0 z9 c8 U. `the fridge where they are supposed to put their food. Everyone just jams their food in however it will
1 M% I! C! y: T6 M3 C4 ?fit.
( @! \5 S( J e2 s$ x1 i5 bSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
: r( O) K8 J8 |' |5 ]the rest of the roommates, by virtue of simply needing more space and resources to accommodate
" K+ |0 s# h E& q0 }1 s5 xtheir food. Everyone else's food in the house has less space to take advantage of.
6 e. x1 b% W- D; N/ _If you have less server resources to take advantage of, your ability to serve popups will slow down. For
1 c! _- j, j4 W4 h8 k/ u6 many type of hosting this is a bad thing, and especially while running PPV traffic.
8 p* V4 H1 c6 r( L6 ]( p6 p, XIn the case of a virtual private server (VPS), everyone in the house has their own designated space `. Y% v# f: y7 L
inside the fridge to put their food, and other roommates can't come into that space. The server is. x% c" ^/ W6 d
partitioned, so that each customer can only use a specific amount of resources at any given time.
' u. p9 ]% b2 Z% V9 `$ M# C/ s' VA dedicated server would be like having the whole fridge to yourself. All of the server's resources
' W0 Z- M Q6 G& W! O* A$ _belong to you and no one else can use up those resources. This makes it possible to serve much more
2 p# L9 q2 m$ p- C$ h' S2 x% Mtraffic, faster.9 y2 {+ W. A1 p2 [1 q1 H( n
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
0 m* {) x# G6 o: H( N" |Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
- o* z# h) G* v& P" Fhere: z/ H; k' N+ U1 T; w: h
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
' Z2 |/ G: c4 Q- |3 F8 x% kVPS&highlight=hosting% [* v3 O) C6 R$ Y
Dedicated-Hosting-vs Shared-Hosting
3 L8 T9 }$ K" Dhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-4 |& Z. @$ H' @, h% q
Hosting...Your-thoughts
( G/ b+ d7 j3 s/ C g4 u2 X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
1 _- L. f. G, ~7 L$ ^7 P; @Hosting Providers for PPV
; G# W' H4 Z( B- E9 yBeyond Hosting
$ a F( A8 D5 s' ohttp://beyondhosting.net/9 g8 B# y3 g. O/ N' \ x+ ~+ I
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
2 w" ^ o0 Z. kreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
7 N7 _4 c9 u1 T1 b, A. V/ Sdirect linking with PPV. Also, these guys provide great support.
1 U* I0 n) P% j f9 f, `- o+ |Prosper202 Optimized Hosting
7 Z$ O$ v7 A& ~+ A5 ?: yhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
3 T4 N$ W0 }2 J9 pCPVLab Optimized Hosting
( [7 G/ x7 I: m# {http://beyondhosting.net/CPVLab-Hosting/ J; s, `0 X9 U' A( T6 g
Domain Names for PPV- e8 i( ~( F6 @# J" Y( @
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
9 |" H3 h& O, M2 l) wwhere you're going to host your tracking software and your landing pages if you decide to make them., {# j6 c: P; o/ |9 s8 L* r
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
# {+ L6 j9 A7 R7 sbland one is fine to start with, to host both your landing pages and tracking software. The .com,
/ ? R; d6 p6 `5 Q6 {8 l+ M4 L.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
6 ~) q4 o7 J7 s+ Xterm or build a whole website.
" Y0 q. {' _2 s: n/ b/ S; zAfter you buy hosting, a domain and get those all attached to each other, the next step is to install7 L# X( ~! D* t V4 E& C( o: h
tracking software on your domain. This is really important, because it is necessary to track your
3 L. \4 f4 D6 @ {! Fconversions down to keyword level so that you can optimize your campaigns. Without proper- o% Y- a0 |3 r$ V
tracking, it is impossible to know what is working and what isn't.
3 ?' H9 V) ^7 [) wTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
! l: S$ B! { h7 A: Zis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.6 G7 S5 {3 {% }* N% ^3 Y- g
Prosper202
- h7 K3 T6 P$ i& s0 ihttp://prosper.tracking202.com/apps/
: A- l5 M; J9 h4 PCPV Lab5 d8 t, G# N- x
http://cpvlab.com// l) B+ s7 Z, G, a$ ]8 Q
CPVLab Help Videos$ D$ g" i5 o0 z4 A1 R
http://ppvlab.com/oweiw/oiurw/vdm.htm
9 t- x/ d0 h6 GAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
+ E& D( s# |5 G- ]2 g# Tindustry standard.+ J2 q) R+ e: |3 m7 h' S9 C$ Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
# p4 e5 R* X, |6 h6 k; UCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from. Q' s4 o: w. G
good support if you have problems with your installation.1 Z3 J. t& c5 G; R S
Tracking 202, ] F0 m% K/ Y6 N, _! B/ ?3 ?
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your3 D! T* l4 A( ?& \% v8 }1 f' \5 J
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user. | C; X5 E( l% \! D: P
area.3 h h) r L& B4 Y) m0 v- m; U
If you choose this option, keep in mind that your tracking software, one of the most important parts of
* w5 y U$ ~& M1 N. B7 ?your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
' t: m" I7 s/ k7 zinterface, and their hosting.7 g6 F9 {# b8 G9 a4 x- e- `
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords2 C* ?+ q& f. r; z0 D7 o
and targets which you are bidding on. Leaving this up to chance in order to save money could" M" Y. h; @2 N; O3 x' j7 r( G
potentially leave you open to huge risk if someone else caught on to what offer and keywords you6 {7 I( M I6 V# C, e5 F N6 @. }
were using.
- A" q- d; T$ U9 yChoose An Offer6 _) x6 H% T5 J9 I$ V W& w
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.! x n& D; u$ s5 B+ l
Lesson on Offer Selection, q, F7 H( x7 h- j& E: a3 g
http://www.ppvplaybook.com/forum ... on-Selecting-Offers! W- d2 d5 }5 N y# m& X: x
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.+ x P* x- S1 @6 |7 m
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
. |3 N3 x# Z" X7 {% N- Z/ wLeadImpact as the traffic source.9 T) s$ [! u |& @" U! J
Now the best way to learn how to put all of this together is to just get started. For some variation in
* V0 G( V. }$ {( l; Dthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked/ y2 d9 u" |, y; Q
campaign.
: C8 h. X" c% lWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
& F4 Q _0 P- j0 Q. P, ?( j1 Qpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
_; q" C: d8 w9 v; dthat all traffic is accepted.# c6 P2 ^ s( |
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.6 u( r& c8 l) d1 D1 N! F: v m- T- I
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can: r3 G3 k7 G/ Q
get creatives like banners or images specifically for the offer.
8 p# s+ \% y- x* K1 r" y# p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
3 {0 y) I1 `7 J* W0 sBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can p& C# H6 e3 k6 Z
track my keywords. Without doing this, it isn't possible to see what's converting.1 ?2 C4 O! z0 {0 m0 \
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:" I; V9 e" N- X0 n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
/ W4 [# B! W* H A0 E# wIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
, }+ Y" j: j* {* H* ^bottom of the page:
7 X4 x0 W( B' Z& Y$ Q$ U3 dNext, I have to cut and paste this pixel into my offer at Ads4Dough.
) x& w, A: I9 A. l" [, n7 m( [Click on the offer → pixels → Add a new pixel and this comes up:8 N6 _) U6 C6 O+ r1 u3 s. @8 `
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL1 C$ ]% n {% e" O2 J9 t/ D
from your software into the box that says 'Enter URL of image to load'.5 W, @: A% ^3 ]7 e" ^
Once you do this, it should look like this:
4 ]( O# F3 k& F& K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 108 A7 p5 |$ T) R* E4 o! r
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
2 o g- Y, L( Q4 z( b1 M1 @Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
1 a+ d4 k: O% H) f8 K: t8 D7 P0 D- CProsper or CPVLab.5 L& v3 X: ^' t+ v* J
. M5 h3 v6 q m' Y' ~5 `
|
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
×
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
