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PPV GUIDE [PPV新手入门][28页]
6 ~8 g$ G& v; s% Q4 [9 V, e0 K8 w详细的请下载电子书！# W. j; D1 r# [6 L: w) i; s
, a. \0 G; u, B6 P* ]3 L4 ]/ [1 A9 l5 p) r. ^ d
Newbie Guide- R7 _ B4 I6 I8 I- K/ Z
PPVPlaybook.com# R3 C5 |$ L8 d. v% s
Tracy Shaffer
9 [" N0 M/ F( D9 u# }& e! a2 D8 f3 lDavid Ford3 I* d4 ^: L. W0 W5 L0 T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1" x9 J7 ]! X# b6 [1 v
Getting Your Mind Right to Start Affiliate Marketing
" |! d1 @6 s8 oThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
& x" i# x4 F2 R6 I# Bever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
- C$ Q2 a% `) j* }8 U6 R) E3 ^you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
, H! ^& i5 q6 q, s- uwith any success, these claims are laughable and far from the truth.1 G# y( \1 Q6 Y2 R- q/ C8 \
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash1 c- ~8 p7 L- x. @
flow management. The main benefits are the low barrier to entry compared to other businesses, and& V5 _1 v" _3 d5 T1 f
the ability for a marketer to be a one person shop and make an incredible amount of money with low
; z% V% J: o: f! H4 `overhead.
9 h- N8 S1 g7 |0 j& d0 \The winners in this business are the ones with persistence when nothing works, who know there's6 p8 ?3 |7 A t9 T( t
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.! \, j2 w7 e0 v0 k& w: X
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
" c) _4 c! p) O( X* T4 Gstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up. i8 z% ^: R( v- i8 ?6 \
Most of these things happen suddenly and without warning, and they all contribute to the amazing
# }8 @2 _; d# \learning experience available to anyone with a few hundred bucks and the ability to open an2 L4 A4 V$ w3 {$ _5 I
advertising account.
9 r; ?+ I& j7 ?, w3 z3 AYour competitors are willing to work at this around the clock. This isn't a push button, instant business
/ g" D& c" o5 @/ r7 awhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet6 I0 p' {( b) o( c$ T
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,! S% B5 b0 v0 r/ a# [0 Z: D) ~! P
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
0 j2 J. l: `* M0 b5 RWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
7 V' `$ y7 i7 [6 y( Z! zstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
; r4 \6 b5 o& F+ W: _# i" P' ?started building.
* g; N+ Z# d4 o5 y4 B2 Q! {Things you need to get started: `# j8 R& q# j b
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)" {5 i9 c* r. z5 x. y& @3 R
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
( m' [. b# A8 w0 s& V/ L6 D) c3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)0 m* {- p$ o5 w/ B
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)/ f }! m5 O, V) A8 A3 X" L
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
* X( }; b7 D F0 Kwith PPV.5 t! k' v+ ^( W6 O/ Y
Basic Getting Started Definitions3 n, y$ Q2 e0 v7 I, c
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more- J/ G7 o# j$ h" @& j; V/ M+ Q) x: n
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
' c* C$ U# a7 ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 23 r8 Z- E& ]% j8 R( j+ h1 c
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
5 M. C3 h2 {0 @/ d' B" |5 lCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
9 t8 ?6 D" M9 g- m% jreceives a commission on that product. An example would be the Amazon.com Associates program,
Q9 I% V. f/ \3 C% n! ~- R/ GComission Junction or Clickbank.
, \3 q' J+ E: ACost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
R5 B# X9 v+ j. }5 x! Qan action like filling out a form, submitting their email address, signing up for a service or sometimes+ _( h6 `: j9 o4 K9 S( Q o$ j+ E
buying a product. An example would be Ads4Dough or Neverblue.
) q: d, c* F0 r4 f; i; pAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's; H: C' J. Z1 d6 p
account, getting the affiliate approved for offers, bumping payouts and just about everything else
% q( P8 ?2 Q) ~' |related to an affiliate's account at the network. Having a good relationship with your affiliate manager
: V* @! c# _" Tright from the start can really help you.
* F7 f& L6 E$ u0 Z' q: ]& hPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served; `$ b9 \' f- a0 `5 M! h5 W, e
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
! [, r k+ W( iview, starting anywhere from .01 or .015.
$ \, j/ u7 b/ U+ S/ cIn order to use this type of internet traffic, the affiliate can sign up with a number of different) H, N* d/ j3 V' W: R
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
- w. F8 z" o/ J RMediaTraffic, and AdOn Network.
6 H9 n" n2 A5 }- LDon't popups get blocked by pop blocker software?! F/ P- J, N& A) ^' e0 e
No. Popups are served in a new browser window as if the visitor had opened the new window
) _% i2 N+ O, V( \themselves.* P7 ~" Z8 v, v/ f5 C
How many popups get served to the visitor?8 {5 J/ f5 s% b% k0 u. N
The number of popups served varies depending on the PPV network. Some pop more frequently& |" X) ]1 }- f H, w
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
T' `( ?5 J% `( i6 Nserving this kind of advertising, so they have to toe the line between keeping their software
2 d! u+ b0 K' i( F; `downloaded and still making a profit./ R6 T: {3 Q. d6 R# H) p9 C
Isn't this type of software bad? Why would anyone keep it on their computer?2 [9 G" y1 r+ Z
No, this type of software doesn't harm the user's computer.
# G. ]# H& |+ H+ oCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,; D! Q- n& Y" k
toolbars or videos to place the software on their computer. The visitor keeps the software in place so" @6 g( U! m. {& E
that they can continue to have access to the incentive.1 O y5 M7 [3 O1 w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
s8 p5 X2 \0 O' sHow to Get Accepted into a CPA Network. m1 Q# j. J( F/ W# w
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
4 I; N: z0 f% s" f6 h+ @to start looking for networks is Offervault which lists offers and lets you compare payouts across
4 O) F* G6 Q3 g% v2 Pdifferent networks.
, j2 q2 \+ `6 C& [" H' a3 J5 GOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)! n/ Y. a$ e/ D, G& K3 N
application and be as specific as possible about your promotion methods. Usually some time after, @9 `; J$ L, n. A2 }( g4 t
receiving your application, the company will call to interview you. The phone interview is a critical
. P9 v$ A* v* i! p" gpart of the application process, and most networks will deny your application outright if they can't get& W% w( R" u( u$ f2 ~, q+ ^2 C
you on the phone.
( r# V8 W; o, i; p! t. T0 L& N4 COften, the person who does your phone interview will actually become your affiliate manager after5 E5 P ~- q) L! Y2 u/ K" N
you get accepted, so it's a good time to put your best food forward.& x ]6 I5 t8 w' b `. @
You might not relish at the idea of someone grilling you about your internet marketing methods over2 p8 Y5 g# r' Z* Z. ^
the phone, but trust me, this part is critical. Have answers in mind for the questions:
" a4 Q4 `6 S6 E, \6 IWhat methods do you use to market offers?
5 c8 i& t( H' DDo you already have a website you will be using?7 [" P- u i4 S+ Q6 m5 w8 D0 ~0 Q
How much is your advertising budget?' a6 G, c+ b1 i- V! k9 c
What other networks are you a member of?9 h- |( q9 l! Q
Who are your affiliate managers at these networks?! [4 q- i! _. ^1 s/ o. Y6 W( J6 d
Do you use social media (Facebook, twitter, etc.) to market offers?- c) C. I% }2 m. _4 E; A4 h
How much traffic can you drive?- G- i7 f: c2 {- H
Do you have a personal recommendation from anyone who is already a member?- v" g2 b; Y7 ^5 D8 ]* K2 O
Once you provide satisfactory answers to these questions, the network will approve or deny your G5 P* l/ ?3 _$ t; ^. q
application. If you get denied, just keep applying or call someone on the phone and try again. Be8 P: G1 x3 p4 F7 l) y
persistent. Also, getting a personal recommendation from someone who is already an active affiliate; R# A+ G' [5 Q, Y& ?
for the network can be helpful.# V- G- P1 L% m" J0 X
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
0 j! q8 P; Y* {& c8 l: ESummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network) x7 J, R& r: e- F( A: n: g- g
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
8 U. O3 \- C8 N$ E! t1 o* Jpeople can open a lot of doors as far as networks are concerned., V' @ E& U( ~6 v5 M* j
After You Join a CPA Network
# I' ^& c# ^$ m. _" o+ bOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
" \! e% ?) i& @2 B5 G( c3 E5 rand make an attempt to get to know them a little bit.
& g, q- \/ q! V) y, bFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their: R7 f& ^- v" X+ s8 a3 ^ }
weight in gold. Start feeling them out from the start and try to get to know them. Once you get6 x3 ?) f; b7 u/ Y* z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
/ I2 M9 h& J* N: X: hlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
* S* |4 q3 t6 I+ }( v4 lbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
' R% T# v8 {( h3 y' t4 X4 bemail.; m; W" s7 n5 k6 w; w0 ^
For more helpful info about dealing with affiliate managers, check out:
/ ~ p' ~- q) t6 n7 Yhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
4 i, r" ~) j0 m5 S! E7 Fhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
- o d# {6 Z' g. `& }. }, d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5 B5 `' Q. _0 ^
Set Up Web Hosting" M& [/ L0 `1 w% h; P4 g' t- A+ e
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said* H1 Q0 Q w% }4 V' w& F8 J# y
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
y3 X6 g: E& G* Bhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with9 @- @* [8 n, q+ I6 n' ~
whoever else is on the same server as you.
$ l: S* z" \( B: {( RSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast) b- l$ b2 B' K
enough that the visitor can't close the window before your pop up is even shown. You have about 3) E& `# }" F) l9 O# a
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.# F( k, y2 r. n2 N- Z7 }) n
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a; w1 x! w0 k# M( n
house full of roommates (hosting customers).
, @! L! i5 N8 ]; OIn shared hosting, this is like having roommates where everyone has no specific designated area inside
8 X! x) V( I/ othe fridge where they are supposed to put their food. Everyone just jams their food in however it will! e# e& ^( e0 i- |5 z! C2 P* K
fit.- z7 V5 U6 \, w3 O M
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than! B0 @& {2 J" u4 w$ {7 ^
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
3 }) b( E3 i& `1 @8 @5 }their food. Everyone else's food in the house has less space to take advantage of.. s$ |! }' K0 F; m
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
6 p7 U8 ?% |- j6 Hany type of hosting this is a bad thing, and especially while running PPV traffic.
7 u' m1 G0 ]/ t- `% r: M/ GIn the case of a virtual private server (VPS), everyone in the house has their own designated space' H6 b7 w0 x- q3 r. S
inside the fridge to put their food, and other roommates can't come into that space. The server is
4 }7 t! E8 e3 p2 \ Z! q8 D i+ Gpartitioned, so that each customer can only use a specific amount of resources at any given time.) C. F* g, _/ a- E5 L) d1 z+ ]0 ]& }
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
( b; h. q) k9 i& K8 nbelong to you and no one else can use up those resources. This makes it possible to serve much more
' y! W8 `1 @; d, p2 W+ ?; ctraffic, faster.7 X& G. V$ L8 r& [6 f0 i
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
0 e5 ]& n6 e+ OAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is0 I7 C B3 Y* [3 t7 H+ U5 l$ m
here:
0 p5 d2 ^4 |# [ J' X2 Zhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-1 I. b6 U. T% z$ T e+ t2 s
VPS&highlight=hosting
/ I D: T( q5 B/ b% s! K" wDedicated-Hosting-vs Shared-Hosting
+ F7 x R. `' }. T8 l$ chttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-) d. F0 v1 p& U& u$ i+ c
Hosting...Your-thoughts
% N( u+ O5 ^% v* U% f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
" [& d1 j0 o9 ?" Z+ @Hosting Providers for PPV
% }/ t8 ?& U$ j/ vBeyond Hosting
6 X) G W+ {. B1 G1 j+ ]http://beyondhosting.net/+ }% J1 i5 ^2 C8 X' x
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
8 S1 K( B! C4 }3 U0 g; Preceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when* B ~1 y) A" u" O' m) [4 i
direct linking with PPV. Also, these guys provide great support.! v! S( Y7 S/ D/ b, L
Prosper202 Optimized Hosting7 I7 L0 V/ |1 ]# i4 D
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
/ }' r# n, h- ]" D1 A( w6 fCPVLab Optimized Hosting
/ _! q: j+ T" u d1 G( P% d9 mhttp://beyondhosting.net/CPVLab-Hosting/6 D/ i$ ~% s h6 T5 a
Domain Names for PPV
7 L8 \) R/ O I# SOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is3 ?' D+ c, y9 h* s; G9 s
where you're going to host your tracking software and your landing pages if you decide to make them.
9 [) M! R/ [9 s4 R! [2 q& |& UOftentimes people wonder if they should have a specific domain name or a generic one. One generic,/ W$ ^+ O4 J- D3 R9 v
bland one is fine to start with, to host both your landing pages and tracking software. The .com,0 Y$ K! P0 {0 e* G) E/ n. n2 S
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a( V V1 d: G" L0 B2 _, E$ X6 `
term or build a whole website.
) J' E# L( q% |7 ]3 ZAfter you buy hosting, a domain and get those all attached to each other, the next step is to install! T% } `8 l- p$ ~
tracking software on your domain. This is really important, because it is necessary to track your+ C' v J" l( d
conversions down to keyword level so that you can optimize your campaigns. Without proper( q: K9 U8 x0 i0 P+ l3 ^
tracking, it is impossible to know what is working and what isn't.( A+ r& {( ?% K6 @, d
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
, H5 p; a. [8 r7 S) \ ]! N R" z( ^is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.' C O/ z! g1 p9 Z L+ f8 q
Prosper202
) _( V E4 b. j& u9 ~# @3 J7 Shttp://prosper.tracking202.com/apps/
9 v N' `) }) Z9 _CPV Lab
$ l7 U5 H4 p2 D4 ghttp://cpvlab.com/9 t; T* w6 @' I" }
CPVLab Help Videos
; G' N9 O- Z) e* }+ s8 Dhttp://ppvlab.com/oweiw/oiurw/vdm.htm
" [4 ^* x1 V, d; RAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
# M9 X! a5 C7 A' Q+ S# h$ j" Eindustry standard.! e- l9 D+ J, B% U' J* x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 76 _/ y$ D9 u( s8 P& a5 H
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
' Q1 L9 ^5 t {* \good support if you have problems with your installation.
& X: E% F# ]0 M M0 `5 s0 uTracking 202& Q4 L0 q- r0 |; R2 x) M
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
! c! r1 r6 J2 R2 o( Rcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user) d/ T1 E" N/ Z: _, ?# x o
area.0 m0 l- A0 `1 e- l/ W3 @7 b
If you choose this option, keep in mind that your tracking software, one of the most important parts of9 L7 h( M( H5 l' W* E0 l
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
2 z- D, w/ c# d: N' W+ j0 {* `interface, and their hosting.
$ h' D1 A% U4 EAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
9 I7 K$ p8 z [and targets which you are bidding on. Leaving this up to chance in order to save money could; y- g7 u) S/ |
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
! d0 G) q! {) g, s9 b% g5 kwere using.' H- O. ^9 D0 d7 H: F% A
Choose An Offer" n7 `$ |8 z2 z3 V
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.3 Q b- ]' g i
Lesson on Offer Selection
7 y- [3 F6 s/ Q; O6 d* `: `/ Z! vhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
4 E# Y) D v5 K6 l; b. JIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.7 Z' n" F; Y, n, J
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
/ ~+ f+ @& _* `; S1 j* OLeadImpact as the traffic source.
' R4 k0 g9 p; r. h0 G, v. t9 i* u' [Now the best way to learn how to put all of this together is to just get started. For some variation in2 w/ E! F) Y' I; Z6 p
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
1 @' Y6 M! i# y4 h% acampaign.5 T7 s3 q! G6 p+ F8 _. F U0 x
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
8 \3 l. H K( F; @8 Z1 e# g- u- k3 cpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
# s! D! j% b9 B+ L2 Othat all traffic is accepted.* X9 |8 P8 l& m. H/ k, G. \
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
; R0 V& f; J" j3 U. U+ w/ r: fThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
: I4 K. j" u# a* G6 d8 Nget creatives like banners or images specifically for the offer.
) b; I/ D' o4 t0 C5 N& L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
* A) ]* l/ ] j' aBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
) E7 M* s/ S* ?) \) g" N# W6 C, I& otrack my keywords. Without doing this, it isn't possible to see what's converting.
) r8 H$ ?+ A" L, qIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:, J/ t1 a; Z H3 w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9: N9 q; n/ a0 T2 t2 \% W) T+ t8 ~$ s
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
) c+ }$ X7 F$ T' V/ F# m$ `+ gbottom of the page:
$ w5 @& v+ l# |( N T3 RNext, I have to cut and paste this pixel into my offer at Ads4Dough.
4 D6 ^7 F% l+ @: { q8 a, XClick on the offer → pixels → Add a new pixel and this comes up:
' x/ K% H$ Z: z! ]Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
. s; w) e4 z" k- F: |from your software into the box that says 'Enter URL of image to load'.* u, _' X" h( x n1 B# o
Once you do this, it should look like this:
3 K' f2 S; J' _1 j$ _8 Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
( W+ ~: a; e# V4 x" h8 M1 `4 mClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
' k) q; N7 b; `Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
0 E; L. \# C3 \1 NProsper or CPVLab.
! h) x) Q) q, \6 z$ Z/ \" A8 R
8 y' Q3 K2 `; B0 x% t" j |
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