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PPV GUIDE [PPV新手入门][28页]
8 U- ~4 A; s% Y/ y/ H& p3 i详细的请下载电子书！
# d6 {2 |) R! O* f& R# o0 m" W+ n3 V. \& Z' [
# a: \2 R& Q4 r/ K) f; W x* e# y
Newbie Guide' I$ q# Z, H$ B
PPVPlaybook.com4 w3 x7 y( }) w) _( q/ J) I6 U( k
Tracy Shaffer; p3 s: `0 Y1 [# m" A
David Ford
% e, ~, X, N1 c* o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
/ f1 y# G+ L$ y0 ZGetting Your Mind Right to Start Affiliate Marketing
3 S+ E* O$ [1 R Y; R: U5 AThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an9 x" n9 K; U/ |+ V. [
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
/ l3 Y2 a+ ~! p' t/ xyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
0 F' |. U- `' }; @( \4 m) U, g. [5 @with any success, these claims are laughable and far from the truth.
, Q& Y j4 O5 }- G* p! Y# @ {9 {Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash% K- h, J4 } V* w
flow management. The main benefits are the low barrier to entry compared to other businesses, and. X- R; U. n& h( ^+ {+ w1 V
the ability for a marketer to be a one person shop and make an incredible amount of money with low# k2 R* }+ }2 I
overhead.
8 }5 f- p7 ~5 T6 o3 @' _: C8 PThe winners in this business are the ones with persistence when nothing works, who know there's6 L9 a. ^" W/ j. d$ V
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.3 s" s% x" F- N* R7 d
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
s$ s7 R2 A0 }4 f. _- v. ?stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
: k5 L) e7 o* e4 BMost of these things happen suddenly and without warning, and they all contribute to the amazing
! m( F* }# F$ Qlearning experience available to anyone with a few hundred bucks and the ability to open an; K; i5 F+ K, g/ ]
advertising account.
, V5 |" O* U8 u* j/ a4 r0 }Your competitors are willing to work at this around the clock. This isn't a push button, instant business* |: v8 B }0 i; H* N- k% N
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet$ u7 W. F9 @: _# h( n
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,# Z( r& C5 ^6 i# A; m& z' S
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
& g8 u* {; f1 U9 S( q, PWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
# e3 I% b8 X) M; ~) {started building PPV campaigns right away from start to finish. With that said, time to jump in and get
; M7 s Z5 ]. H8 Z+ Mstarted building.
( b$ v5 w- J& J' v3 wThings you need to get started:
1 \2 ?; Q" J9 k. ^1 Z/ V1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
' y/ a2 b' o3 Q, O2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue); [: _+ ~* @% Y2 {3 t4 }2 J" d
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
! Y# |* f9 U) Y- J3 w. y4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)! X9 B# e/ _7 n/ V& `
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
: Q/ j2 ^. X$ |) N' Ewith PPV. u3 B" d& v ^! F8 n
Basic Getting Started Definitions
, ?" u8 {2 } e/ k1 S0 SAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more2 K8 S3 Q; C4 h2 @4 ^& @. f2 H2 V
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main8 W# W$ p4 |0 i1 X& N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2; e4 e4 a' s Z$ n; I4 s. }
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
$ _6 [+ v) C) b! ]- kCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
6 h0 ^* i9 s4 n2 k0 q5 l4 q) ^receives a commission on that product. An example would be the Amazon.com Associates program,
) I0 _# Q2 Z/ h. h- CComission Junction or Clickbank./ L0 N* |% }1 C5 M7 X
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
/ N2 Z% Z1 R2 _! |) K- R: @6 Y! @an action like filling out a form, submitting their email address, signing up for a service or sometimes
) A' ?3 t. [: M2 Pbuying a product. An example would be Ads4Dough or Neverblue.
# r' z3 ^: d: `Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
% P( \9 P1 D/ saccount, getting the affiliate approved for offers, bumping payouts and just about everything else
8 x/ ?0 i* s# K) V7 P7 lrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager* U# P' R: u3 C0 ]
right from the start can really help you.
& W$ C5 E3 o; i( z/ d6 D0 lPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
( C* v: ^5 K6 ^8 X* Qin pop-up form through downloadable software on the visitor's computer. The advertiser pays per* r: o& Z) {8 N G: g) F: u' n2 Z- z
view, starting anywhere from .01 or .015.8 h( u; o8 e2 } i& @1 S- u
In order to use this type of internet traffic, the affiliate can sign up with a number of different: Q' t$ A# c( P( n$ C; r
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
" I" F5 C9 p0 r% g0 z9 SMediaTraffic, and AdOn Network.: B9 [1 ^! A5 t0 d& M. j
Don't popups get blocked by pop blocker software?
/ o) h& Y' C' Y, ]$ B: mNo. Popups are served in a new browser window as if the visitor had opened the new window
! F! F* w6 m1 s- ethemselves.; J+ ~7 ]* ~ g1 R
How many popups get served to the visitor?
# s8 s( j K9 u F$ E1 \The number of popups served varies depending on the PPV network. Some pop more frequently P; N+ U# Q% \% g8 Y8 U/ F
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by6 t- I" }7 ~% }9 v( T! i& ?
serving this kind of advertising, so they have to toe the line between keeping their software
" i. A9 c2 P! G. `( w* Qdownloaded and still making a profit.
3 a M0 q8 G1 K7 O' sIsn't this type of software bad? Why would anyone keep it on their computer?
8 A- Z5 a6 T9 K* }0 N BNo, this type of software doesn't harm the user's computer.2 Z* u p, h9 }2 W; b7 ? N2 D
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,$ m% Z. D1 Y7 y2 `! E0 j* X
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
7 l8 y) q( T# f6 u0 l+ ~that they can continue to have access to the incentive.
3 d. j: q, I9 } G0 S2 f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
( ~0 q% [$ l7 l9 KHow to Get Accepted into a CPA Network1 q/ d% z+ n: ?( N! a
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
* `" ~6 a6 c8 V8 b- D0 vto start looking for networks is Offervault which lists offers and lets you compare payouts across
. T2 g7 C8 Y$ ?+ X% G' ldifferent networks.
8 b0 f0 V- D" WOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
9 {) h. T9 g& P8 gapplication and be as specific as possible about your promotion methods. Usually some time after
% C- s& M7 n" P7 rreceiving your application, the company will call to interview you. The phone interview is a critical; G' r3 n! j: E B
part of the application process, and most networks will deny your application outright if they can't get, o0 {1 q3 ~% U4 }' c
you on the phone.5 M" w9 m" P! V5 C' r4 o2 d
Often, the person who does your phone interview will actually become your affiliate manager after1 w K, r% {0 R9 M2 a! t# Q* }
you get accepted, so it's a good time to put your best food forward.
' j: i- k) ^" @& ]0 `7 E; lYou might not relish at the idea of someone grilling you about your internet marketing methods over
- s9 ^& Y" B0 l* K( Z& Ethe phone, but trust me, this part is critical. Have answers in mind for the questions:
4 |7 |# j9 Z* N2 j. aWhat methods do you use to market offers?0 k* L' S2 I# p/ |( S" m- x
Do you already have a website you will be using?% e9 O2 X8 b; y# M8 s
How much is your advertising budget?
4 Z! d( X& M& ^3 J1 L% wWhat other networks are you a member of?! R/ z2 E6 u; c9 D- A: u8 D) T
Who are your affiliate managers at these networks?% x' c6 i4 G, ]
Do you use social media (Facebook, twitter, etc.) to market offers?* O _1 K2 V. [+ O- m( v
How much traffic can you drive?
9 S6 C% L1 K& v# L4 ?- L4 B/ T3 f% F1 }Do you have a personal recommendation from anyone who is already a member?4 z3 h3 C' l. n3 O' z2 x; x& k7 H5 O
Once you provide satisfactory answers to these questions, the network will approve or deny your3 \9 C( H& r( `8 e( h
application. If you get denied, just keep applying or call someone on the phone and try again. Be$ U+ k( k! E1 F# }; ?
persistent. Also, getting a personal recommendation from someone who is already an active affiliate W( [1 n, ^3 O; A- h: ?
for the network can be helpful.
7 s8 P+ l8 Y( [" F- E" Q0 U3 \To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
, h" ]) h- F: ]Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
* S& _! ]" W; y4 Yowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
/ Q9 B2 ]+ L7 g$ u& N. Rpeople can open a lot of doors as far as networks are concerned.; C0 }% y7 M4 } r3 h# L
After You Join a CPA Network& N8 S, I- f6 [
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager5 F$ N) Y$ [3 a+ Z, W: @& C# K
and make an attempt to get to know them a little bit.
) a9 K" U9 D5 v/ b2 a$ cFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
. X4 A# q4 O* e' U. W% dweight in gold. Start feeling them out from the start and try to get to know them. Once you get! Z( M. Q, D% j6 T/ G/ {; k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
0 ]& y% c6 g* J* }1 B" \larger, they can really help you with your marketing efforts, scaling campaigns and getting payout6 @5 F# E# X* h- h1 G. l: M4 G& K0 z
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus7 z( ~- t; U% Q& Q" b2 H. I
email.6 C$ T8 b- T( _8 c. y; J1 T
For more helpful info about dealing with affiliate managers, check out:7 h( \: B( E% x/ j" y
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
0 U4 e* [, F0 P# ?' Vhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
: Y+ w$ ?! T% {1 t, T3 ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5$ B- C% P3 G( n4 ~+ {7 F; e5 d
Set Up Web Hosting* g& J9 w" X' T7 a
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said7 G. _4 o( P0 q9 n& C. u
about internet hosting. In general, you get what you pay for with hosting. When you use a shared/ ~ A( M' n$ [+ A# c6 J
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with7 O5 D6 {" f6 X: u% W O# u
whoever else is on the same server as you.
8 s, p" A9 h, E( dSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
) L" m: u4 N( {. N1 Oenough that the visitor can't close the window before your pop up is even shown. You have about 3; @9 a! i [# o
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.( A1 S. t" `2 t" ]' q& v4 m
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
S4 C; k* R7 E3 L$ Mhouse full of roommates (hosting customers).
* V" C) Z2 Y1 p) V( g6 X/ v- MIn shared hosting, this is like having roommates where everyone has no specific designated area inside& e9 T/ y1 a: v3 ` T2 P
the fridge where they are supposed to put their food. Everyone just jams their food in however it will( S! b4 R0 U' r9 L
fit.
* o: H) M# ~# i: T, }4 m: s* b6 qSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
8 A5 P" {( H2 ?3 e/ }0 W# ?, `the rest of the roommates, by virtue of simply needing more space and resources to accommodate! k% Z4 o7 I! l5 G( r! x
their food. Everyone else's food in the house has less space to take advantage of.
7 T3 Y, p9 q$ P8 o1 S. x3 AIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
6 [4 o/ R/ M6 v: Sany type of hosting this is a bad thing, and especially while running PPV traffic.5 x) r! _! I5 T% Z- U
In the case of a virtual private server (VPS), everyone in the house has their own designated space3 K N1 Z, G0 s
inside the fridge to put their food, and other roommates can't come into that space. The server is
- c* P* v) }9 |* r# a A6 Npartitioned, so that each customer can only use a specific amount of resources at any given time.
& v- r( A* M4 u* EA dedicated server would be like having the whole fridge to yourself. All of the server's resources
4 S8 P* O) @) n2 [belong to you and no one else can use up those resources. This makes it possible to serve much more2 c- M( M1 w: ^( B7 L2 D
traffic, faster.
/ C) f; z4 _% `2 G2 vAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
% F6 E* x/ D! G( V: `9 x9 P2 nAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is9 a" R; w6 n; {; y7 S! j
here: d. T3 }( Q0 {: S# M, y
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting- Y- o( @7 x: Z5 U" h3 V
VPS&highlight=hosting9 i' i- h; N5 k
Dedicated-Hosting-vs Shared-Hosting
. k4 b- @+ x: U% D+ Mhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
0 H9 z) }% \% e7 z$ L( R9 A6 g' eHosting...Your-thoughts
4 u6 d$ O$ D. i4 j2 M# `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 66 @4 N, u% C8 @6 P) P* E6 c
Hosting Providers for PPV8 Z1 W6 F1 d' p8 U, F- ]
Beyond Hosting! r& G$ U0 y3 d! r7 J
http://beyondhosting.net/2 l- X& Y1 j. @$ f) u8 m
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment. a6 ^' B, {" K1 r+ X
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when9 a$ `7 `! B# R* F
direct linking with PPV. Also, these guys provide great support.8 H% W7 W8 L- _' M: ]4 z- X
Prosper202 Optimized Hosting8 C# C' V% U& J" P
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
, p# c* v1 W3 vCPVLab Optimized Hosting, e8 ^) i) @; M0 J+ S8 A
http://beyondhosting.net/CPVLab-Hosting/
/ k( B9 G" S9 o+ F% M2 A% SDomain Names for PPV6 q8 j6 c/ o' n
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
7 c) W' [, T) l3 D! mwhere you're going to host your tracking software and your landing pages if you decide to make them.1 o" T0 x8 ]( l g3 B* e
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,+ A% L" x* [; l8 m4 v
bland one is fine to start with, to host both your landing pages and tracking software. The .com," H) W* C7 n3 d- H7 g/ T5 }8 V
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a, Y0 }) B% P: `& \
term or build a whole website./ P: w" B* q. n- t5 Q
After you buy hosting, a domain and get those all attached to each other, the next step is to install
9 t3 B; f& j- r' jtracking software on your domain. This is really important, because it is necessary to track your) y% \/ H) }4 f6 V& K0 }
conversions down to keyword level so that you can optimize your campaigns. Without proper. [5 ]/ g8 Y5 h0 z# k0 `+ ^
tracking, it is impossible to know what is working and what isn't.4 D2 y; l; D q' {; X1 `( D
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software7 f1 D, I4 G" E3 `2 I1 g9 A
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides. ^( q8 B) f+ n7 v. d9 H0 @
Prosper2021 }6 y- \. o3 _1 I! ^
http://prosper.tracking202.com/apps/
) e$ R1 R- q* n% @# o! O# vCPV Lab
$ ]* j4 q* L, g' k' V( e9 Qhttp://cpvlab.com/1 ?( X1 `9 a& s1 _& M) i0 P% `
CPVLab Help Videos! Z' ^5 w4 z2 A' N, X) T8 C
http://ppvlab.com/oweiw/oiurw/vdm.htm% F A. O& N4 i3 L6 @% Z1 I
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an) ?; a0 h6 t1 i/ B/ T% n; `1 b, I. u
industry standard.
: }: s' c4 H$ S/ w; i2 f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 72 a' ]0 A9 \' g1 F+ p6 B
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
O& p/ \: o% O" N8 R; r' O W* egood support if you have problems with your installation.
5 c/ F) \1 S$ j0 F& j. q+ ~Tracking 202
6 Y9 @1 L6 K9 { X" e: v, s' GTracking 202 is the hosted version of Prosper202. You can create a free account and then build your X, c: J# d; m) G
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
, ?/ t8 v* y7 Y, E7 P0 h6 Barea.
8 u1 W' w- y0 K( u9 G2 v5 dIf you choose this option, keep in mind that your tracking software, one of the most important parts of; |/ k1 m+ g4 f! u1 y+ p
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2020 t: [3 \" K0 v1 i2 r
interface, and their hosting., ] `" J, c* Q. M' J
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords: L+ s' t5 `6 I/ b% T
and targets which you are bidding on. Leaving this up to chance in order to save money could
( X z: k. o' d) G1 q* @* Z- L a Y" ^potentially leave you open to huge risk if someone else caught on to what offer and keywords you0 \. |* [8 s' ]' y6 w7 X
were using.
* d2 _/ i* d! fChoose An Offer) Q% q2 M8 P# b. C6 e
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.. N5 E" {! P' o7 \* \
Lesson on Offer Selection" h9 I- g$ j5 S
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
9 A( {; ?) O' Y" j5 g q; R* U; M: C CIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.+ \2 a" ^" s; ]9 f" k) |( n' \4 i
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using: x: v. l3 N6 t$ d& b
LeadImpact as the traffic source.
- Z: a8 K8 e' b$ x! h/ B) n! wNow the best way to learn how to put all of this together is to just get started. For some variation in
) x5 L, Q& H( v, G$ u" Z4 z5 [the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
/ M8 ~1 C& x1 g" d. a6 d8 l6 Ocampaign.$ Y7 w5 |4 j$ n& S6 w6 n
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first3 h) z8 m& r2 M& Y% Y' R" c6 m
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
, z4 ~. L7 Q/ wthat all traffic is accepted." a4 |. I. a" S) @" ~$ U/ u$ M
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.; n( J7 Q2 p% \
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can) ~1 W3 v: \' x# a% Y8 d- E0 u1 F
get creatives like banners or images specifically for the offer.! T& Q# S: k+ E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8' H9 x# d! Q+ A( P8 p/ f: v& G
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can, X1 m: l3 x1 \; {) [
track my keywords. Without doing this, it isn't possible to see what's converting.5 G% A+ r+ `) \
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:2 ^ `$ d ^$ t: W1 x* a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 98 c: Q# ?5 t$ X5 d" o+ `2 _
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the4 ?7 R0 ]' Z$ J
bottom of the page:
. \# j, Y2 C: i0 m. O1 ]( eNext, I have to cut and paste this pixel into my offer at Ads4Dough." B& i2 }; e# S5 z; b) h
Click on the offer → pixels → Add a new pixel and this comes up:- ~0 B# H7 n. @1 {2 ~
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL) X) W. a% X3 v M
from your software into the box that says 'Enter URL of image to load'.
6 L @9 R6 |" M2 LOnce you do this, it should look like this:
: T" c7 [- j; [* r3 a' Z; `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10" j+ }' e4 ^# U0 x
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:, Z/ ~/ t6 D$ b: M4 Z
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
8 ^' X, \% r$ ?+ j0 }8 a" N9 qProsper or CPVLab.
/ r" W% N" u: W- F- o! e4 `7 O, S6 a) y7 Q
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发表于 2012-12-27 18:47:17
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