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PPV GUIDE [PPV新手入门][28页]
1 F4 H2 }- T5 f8 S+ Z0 b& @详细的请下载电子书！& ^0 M# w8 ^; T9 Q! }* C) t/ q6 X
% J9 w- d, x) ^6 X2 V+ H0 b) r/ Q2 d1 {6 A. g
Newbie Guide; l' Q) f1 c) K* w/ q! `0 f
PPVPlaybook.com, r" c6 L, F Q+ K
Tracy Shaffer
S) `7 m5 ^- n% c6 j" N5 zDavid Ford; W2 P5 u. A" o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
. j6 s/ B1 ?/ X$ b5 tGetting Your Mind Right to Start Affiliate Marketing
v6 } U: W- j6 I3 g; [' QThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
1 q) X* k5 A$ j* Q2 m. q) Tever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
' @. ~7 ~. l' d1 F0 F/ Vyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
/ [; G4 \' [4 t) k# vwith any success, these claims are laughable and far from the truth.
|$ h8 ]3 x- G: X1 w8 QAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
. N3 F5 r4 n, y* ~$ J7 eflow management. The main benefits are the low barrier to entry compared to other businesses, and6 l) A9 [1 I3 \$ M
the ability for a marketer to be a one person shop and make an incredible amount of money with low8 S+ [) ~, z" z3 L
overhead.+ W0 a$ K; e, h
The winners in this business are the ones with persistence when nothing works, who know there's
9 Z- ]8 i# o$ @* r8 N7 j7 ]3 qplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.* ~0 Y# L s5 j- n" @+ U/ U
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
' C. b6 e: g- v: [7 m* t( n- C% P1 Mstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.* U( u: S' ^# F' A
Most of these things happen suddenly and without warning, and they all contribute to the amazing
. _- c6 c+ m. B7 hlearning experience available to anyone with a few hundred bucks and the ability to open an3 C! |. F) D/ o- y+ Y4 l& i
advertising account.
, \! F2 X- r% L+ F4 VYour competitors are willing to work at this around the clock. This isn't a push button, instant business
+ N' G8 E# U, I$ zwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
4 p7 W( c, ]* }3 wmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
1 O6 f& y& i1 n' O1 c7 b2 H- G5 J7 Strying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
2 P* ^+ y- J6 \" x9 eWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you' K' ^- ?3 [/ b* O7 c) ~
started building PPV campaigns right away from start to finish. With that said, time to jump in and get* E( V" ` T9 ^" K4 a
started building.
% n, |; L! b4 b; g) n3 LThings you need to get started:2 g+ ~0 x2 s4 y
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)& T# t; w% J! B6 T+ K9 }: Y5 P
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
: a3 ?0 h2 T3 ?% _. \3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)4 c, h$ I' Z4 [" L2 q' O2 K0 l7 w
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)- R( T* [9 _5 ]4 u$ `; r
This guide describes from start to finish, how to get started in affiliate marketing by running traffic9 X2 z- i% ?9 D& ~& o
with PPV.
2 O, q$ w# W1 T) @/ MBasic Getting Started Definitions
; d2 v# ]* l sAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more% f" m& g0 A8 |3 x
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main/ p4 F( T7 {2 y/ t# B+ [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
9 A) b; X/ _) f; ~$ }types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
% s) m- @6 _4 R% I. jCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
& e. G- l5 _: }" F: a6 ?: Nreceives a commission on that product. An example would be the Amazon.com Associates program,( e. `4 ~- U8 P; y2 v3 x; e+ c
Comission Junction or Clickbank.
' ?9 r" J" Q v$ S" C/ ]- R" MCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes+ Y7 ?# k9 D- b
an action like filling out a form, submitting their email address, signing up for a service or sometimes
6 `+ P) y& U+ \/ D% b8 ~7 G) c c8 hbuying a product. An example would be Ads4Dough or Neverblue.- m6 O8 u, t8 K* a% |6 c" ^
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's! _4 S5 W; i% U: |( N! [
account, getting the affiliate approved for offers, bumping payouts and just about everything else1 j2 N% J6 d8 F
related to an affiliate's account at the network. Having a good relationship with your affiliate manager) }8 `% ?. c' i3 [, }
right from the start can really help you. R6 R) S6 L- E6 D1 ~
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
, `* E7 d* H. l/ n# X8 j( A H0 Kin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
# J0 s: ?1 s, w/ u' u) z; kview, starting anywhere from .01 or .015.! m/ v1 R7 W# W0 s& W
In order to use this type of internet traffic, the affiliate can sign up with a number of different
( A6 j$ P/ F/ ] _) m- H- }# |% Ccompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
4 ^9 n# [6 Q) |MediaTraffic, and AdOn Network.0 d" e" Q$ U6 y, O1 d. C, F% v
Don't popups get blocked by pop blocker software?" g" L! L% n+ j# {. u% ?9 s
No. Popups are served in a new browser window as if the visitor had opened the new window9 ]9 s0 x% I$ ]. p; w
themselves.
' K0 N1 G/ Q, w( D2 @0 v% h9 xHow many popups get served to the visitor?5 R2 X( n" j( t5 m2 J
The number of popups served varies depending on the PPV network. Some pop more frequently
) g8 Y1 v! X( t# ~; n! X2 A3 A# ](LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by3 N4 S' p r+ [% U8 K: [
serving this kind of advertising, so they have to toe the line between keeping their software- \) | w. A# b) W# p9 o" Y
downloaded and still making a profit.) w2 |3 A3 C# `, ?" `
Isn't this type of software bad? Why would anyone keep it on their computer?
( d- M! t S; _) ~No, this type of software doesn't harm the user's computer.
$ O+ y3 ^& Q% j5 p5 l2 W, t& ECompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
- [# G' N5 z- z7 Z, dtoolbars or videos to place the software on their computer. The visitor keeps the software in place so! p) N( a9 z9 v# D+ [) {% r" T
that they can continue to have access to the incentive.2 _7 Z# L3 H! k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 32 t' V9 T% u+ W$ n
How to Get Accepted into a CPA Network
/ C C4 J# Z9 z" NIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
# W, ]$ F7 u3 Eto start looking for networks is Offervault which lists offers and lets you compare payouts across
. ^3 W- r, T, J( Adifferent networks.0 f$ f) S) P% o
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)- o0 M% _# w0 P( d; u- b
application and be as specific as possible about your promotion methods. Usually some time after
# r& y6 ?3 i, q3 hreceiving your application, the company will call to interview you. The phone interview is a critical y( c) O7 h4 k. f' d' _
part of the application process, and most networks will deny your application outright if they can't get
& M' ~7 D( b: p0 kyou on the phone.4 z6 I6 r7 G* B
Often, the person who does your phone interview will actually become your affiliate manager after
! h* m+ t h5 |% f2 }' B! Pyou get accepted, so it's a good time to put your best food forward.
2 a8 y, Q" z2 c7 pYou might not relish at the idea of someone grilling you about your internet marketing methods over
/ G( `: \$ |* c7 O5 O* \the phone, but trust me, this part is critical. Have answers in mind for the questions:
2 T" a3 i, ~6 O1 M2 `9 u' [What methods do you use to market offers?
! ~8 G. h. A0 S- l, W& n, SDo you already have a website you will be using?0 H; |8 ~- z! I" A$ @% H
How much is your advertising budget?
( a; n3 O$ T' ]: @% gWhat other networks are you a member of?+ N5 v t8 z1 N4 r6 P+ j) k& `
Who are your affiliate managers at these networks?
8 c. Q6 L' `2 [+ W, P$ B' GDo you use social media (Facebook, twitter, etc.) to market offers?
! V9 c3 n" K% W" U/ R! l) D' QHow much traffic can you drive?8 f( g3 c- K; q" ^
Do you have a personal recommendation from anyone who is already a member?
9 U$ ~" M6 I: \$ r" t% \5 gOnce you provide satisfactory answers to these questions, the network will approve or deny your& U9 U3 H9 X* a
application. If you get denied, just keep applying or call someone on the phone and try again. Be8 C5 x9 A4 ]6 y: P% `
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
! Z0 _) h& J# C0 N vfor the network can be helpful.
- H& N/ }6 o; ?9 y% BTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
" p4 e/ z+ i/ \& zSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
( a8 F) z+ D" M4 @owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know K/ z$ z; F3 |5 @
people can open a lot of doors as far as networks are concerned.
. n: o" T6 x' a( L$ m# G: UAfter You Join a CPA Network% d/ O" \+ B" \0 I8 b$ o
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
9 P0 ]' D. I( cand make an attempt to get to know them a little bit.
5 Z; h8 O, V; }. i( x8 \Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
4 [# e( D- | V) K. ^# Gweight in gold. Start feeling them out from the start and try to get to know them. Once you get
5 c2 \0 s1 ^1 y* ^$ X1 \© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 43 }! F J; {$ r6 N
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout# G0 n z! n- r0 D; ^# s
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
+ r, s b; t3 e+ `9 {! q' `! v! Femail.; }5 R" o& U( [
For more helpful info about dealing with affiliate managers, check out:: @8 }" ^+ }5 i# F
http://ppvplaybook.com/blog/musi ... -affiliate-manager/$ M, _0 V5 t- E: h/ ?) i' A
http://www.mrgreen.am/affiliate- ... iate-managers-want/
1 ]* r/ [+ v2 t& Z; x7 U, K+ [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
: ?4 q2 \# w# o" N' X: j8 _Set Up Web Hosting$ J, ^5 ]3 v: f% f) y V& J
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
+ b4 |$ @ _ g2 [about internet hosting. In general, you get what you pay for with hosting. When you use a shared" R, \' V; y! V( B$ t0 j, N
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
( c- l3 q- i, n. T5 L& m" Xwhoever else is on the same server as you.
4 b- J% h }2 e( XSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast% ~: p- {2 `: v( R# V" N" Q$ I: t$ A
enough that the visitor can't close the window before your pop up is even shown. You have about 3
" k0 Q4 f5 Z$ e6 q4 |* iseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
. x* c& w+ Y' M1 _4 i i+ O, L0 t: ZTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a% k5 o9 Y4 |. x* _/ n; {1 i
house full of roommates (hosting customers).- E2 d& B# o4 M
In shared hosting, this is like having roommates where everyone has no specific designated area inside
5 [3 h; \7 T5 pthe fridge where they are supposed to put their food. Everyone just jams their food in however it will* d9 @' t/ u9 C# i9 u
fit.
$ r" B% k* a; y/ R% b2 n) ^# [( c( mSay your roommate brings home a large turkey. They will then take up more of the refrigerator than- U0 G/ k9 R4 V
the rest of the roommates, by virtue of simply needing more space and resources to accommodate: S; |' p4 D" I; S
their food. Everyone else's food in the house has less space to take advantage of.
1 j3 ]$ u; m+ S7 ~- f; {6 NIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
% F6 G& v q# q: n1 T+ U3 ~any type of hosting this is a bad thing, and especially while running PPV traffic.
# _- P/ ^! M: A' qIn the case of a virtual private server (VPS), everyone in the house has their own designated space& h2 T# t2 L+ V/ G" `+ G( Z
inside the fridge to put their food, and other roommates can't come into that space. The server is
1 a. p* `* o* ypartitioned, so that each customer can only use a specific amount of resources at any given time.: e ~# \) }! o& Q( S, e
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
/ q+ ?, }- X8 ?belong to you and no one else can use up those resources. This makes it possible to serve much more
5 C* o5 E9 p% C7 F; z1 v4 u" Utraffic, faster.! b9 i7 Z* j9 m* }$ N" ~
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server. L- W) G, W# p2 w
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
: |7 w* R- Z6 U5 K; V& d I {here:
6 |% a! u( n3 }9 h/ Rhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
/ t4 ]8 v' j& v5 T+ p; JVPS&highlight=hosting1 n' t+ H) l. ~4 Q8 C/ H& t. f
Dedicated-Hosting-vs Shared-Hosting4 {7 W: V F+ t& Z3 S9 |
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-* e z: j! r/ h2 x0 L: X
Hosting...Your-thoughts
' R" ~, L6 h" V! d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
" O7 @+ `6 d3 G- b! x. BHosting Providers for PPV! O0 `! K, ^% d$ @; g- h" i: G
Beyond Hosting
# a Y( j2 L* P1 _8 X4 ~http://beyondhosting.net/
# T! r/ {! }6 x2 n! |" \: ?8 BWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
8 `& s6 W7 K8 B* x% l0 X, ureceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
. @( c. R' R$ ]: Adirect linking with PPV. Also, these guys provide great support." o5 @: u6 |6 b, p
Prosper202 Optimized Hosting
$ D7 f- n6 u/ l) u6 Dhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
, T2 E8 b& M0 Z& Z* J j; ?0 hCPVLab Optimized Hosting' H9 {9 q7 A4 K8 G
http://beyondhosting.net/CPVLab-Hosting/2 Z% U% F" v# A; P5 h
Domain Names for PPV! S/ B' N" V. k0 M2 y5 Z+ Q
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is# T _5 V* D+ |& W
where you're going to host your tracking software and your landing pages if you decide to make them.
( E. Y% s% q0 mOftentimes people wonder if they should have a specific domain name or a generic one. One generic,9 N9 G' P; e, R/ ], ^
bland one is fine to start with, to host both your landing pages and tracking software. The .com, ^- j+ w3 |( E- D6 n7 V
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
" J; i# |. x8 U! ]9 \term or build a whole website.& [& E- p: {( ~7 j1 f( O! G
After you buy hosting, a domain and get those all attached to each other, the next step is to install9 U+ f9 `) F! S( B
tracking software on your domain. This is really important, because it is necessary to track your( o' _ ?/ y8 A. A P, _
conversions down to keyword level so that you can optimize your campaigns. Without proper
' @, z7 s0 y3 Y. b; |9 Itracking, it is impossible to know what is working and what isn't.
( V* ]9 H& \/ f( f- h) xTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software6 Y+ ?/ Z) Z5 x( _0 i6 x1 b/ W: o
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.# k8 d; n/ Z9 p7 E. L: |
Prosper202
4 N: B# ]1 j9 y5 t6 J- I' Q: Qhttp://prosper.tracking202.com/apps/, x0 e& V6 c p
CPV Lab
( u/ l6 ^; s- b0 vhttp://cpvlab.com/
! O- \+ @1 U$ q. K$ b; E* ECPVLab Help Videos
f: k# P& k5 X: Ohttp://ppvlab.com/oweiw/oiurw/vdm.htm
0 I+ o3 q2 b V( eAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an# V& p6 ]8 V; M& o. C: G# Y
industry standard.. M' w! i" d3 t1 M% A, K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
: k0 Y/ J; {" _, t: HCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from) T9 ~3 j* l* K- m, E1 N
good support if you have problems with your installation.
7 {& E0 v8 T8 ^' D2 vTracking 202
( {# w: R) s9 N8 kTracking 202 is the hosted version of Prosper202. You can create a free account and then build your# g1 y# r6 h) P# U& n
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user( Y& u2 ^. ?. \: g2 W- L
area.' ^: Q( X4 m) N' [
If you choose this option, keep in mind that your tracking software, one of the most important parts of
* d; @ g5 t. }' d( m: Qyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202" ?' w0 K7 I* L$ |2 _' z! m6 F
interface, and their hosting.
; j$ U# h3 w% N6 F+ }( A! D9 NAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords; [1 r5 E; O1 k. |; ^1 L6 C
and targets which you are bidding on. Leaving this up to chance in order to save money could
7 I! z2 c8 g2 S0 h8 Q6 c" }potentially leave you open to huge risk if someone else caught on to what offer and keywords you
: D- _: w; I0 u* f4 Z1 {( P/ fwere using.( W! ^" b7 m% o0 P- M; x; A( h
Choose An Offer" Q; I! ^- L' M
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.+ m7 v! L* X2 w
Lesson on Offer Selection
5 U% c2 d1 }9 i% l8 }http://www.ppvplaybook.com/forum ... on-Selecting-Offers
4 w6 t. M$ {: D: LIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.8 G: Z- T% w8 E" J: Z& K
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
; ^5 }& D& |2 y( Y- p1 jLeadImpact as the traffic source.8 Q2 Q8 T4 J" b7 ^ e) k. `. F
Now the best way to learn how to put all of this together is to just get started. For some variation in9 U& D+ b- H: h5 o2 _% P8 t" Z0 P$ J
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
+ S9 ^- F$ ?; A& y4 a. Gcampaign.
% G8 B9 B% B* X: ]3 u UWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first2 ?) ? F) Z7 ?9 ^1 g; l
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says& {$ I0 n. R- Q8 m/ w5 t! O: t+ J6 _
that all traffic is accepted. B+ f% F1 Q6 b' V1 b7 t
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.2 F; g9 b+ z- Y/ h2 c: Y
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
$ L7 s$ D$ @( Bget creatives like banners or images specifically for the offer.
: a, p8 y9 \, i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8& n1 o. C) c. s# ^3 |
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can4 u) h$ B6 z+ Y& X5 E4 B! q
track my keywords. Without doing this, it isn't possible to see what's converting.
a- ?' }( g9 U6 q% L% v) h, OIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
/ `3 d5 X# M3 g' ~- z0 |' B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 92 j% S2 B- E* G: [- e0 _9 i+ k# }
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the* ^9 R' {! N' [8 B! }
bottom of the page:: V* L: a5 k4 R, N" z- Z; \6 y5 W
Next, I have to cut and paste this pixel into my offer at Ads4Dough.: z# I( v& g; w, a. `. z5 T
Click on the offer → pixels → Add a new pixel and this comes up:
8 m0 T+ u+ @/ y4 p7 n2 j. zMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
' M. A* y6 t: E2 N- S$ K: mfrom your software into the box that says 'Enter URL of image to load'.
0 q$ C s3 Q' wOnce you do this, it should look like this:
$ n, B% u* E% w% m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
2 `8 d! \% B- ?% Q, M# LClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
9 U$ e4 |, r3 `: r8 S" z/ @Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either) h2 s8 k( C8 r8 E2 C/ F' v
Prosper or CPVLab.* |1 o3 t2 k) ?3 x [9 X
5 F9 t( D+ P& ]: \ I( X& v |
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