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PPV GUIDE [PPV新手入门][28页]5 ?; s! o& C2 [! ?1 X( c5 V5 I4 d6 x
详细的请下载电子书！( h- r' b4 Y/ m8 W" h6 B) `
: s. b$ p4 E+ w9 X% P/ B- i9 s
& Y. S( D) N, z' D$ TNewbie Guide
- }- K" y% T, n; _$ g! A) KPPVPlaybook.com2 O( |) }7 f* Z
Tracy Shaffer+ w( B% o& U6 @9 H2 m- ?& G6 ?
David Ford
6 j+ ~) o( \/ R/ s- S6 c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1& K& Y9 A5 e5 D9 `* P' T" h
Getting Your Mind Right to Start Affiliate Marketing0 B" F6 C! w1 _
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an# H/ g( `' W& W. ^9 c2 y4 C
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
. ?# j9 O+ w" X0 U/ L, ~ h& `/ f! zyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
0 F! q0 N1 M5 o: s4 U; kwith any success, these claims are laughable and far from the truth.6 N: I* D2 }& s t S; a
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
: g' P+ u- _- q6 v) Kflow management. The main benefits are the low barrier to entry compared to other businesses, and9 j) z5 Y3 S! Y4 d( X- j" v
the ability for a marketer to be a one person shop and make an incredible amount of money with low+ S$ c' D' T' Z0 N0 { |, [6 K
overhead./ }6 O. y( V* F8 c1 c" r0 G/ t
The winners in this business are the ones with persistence when nothing works, who know there's9 B, ^( r, E3 _" G D# q* O
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
9 U9 {1 w' J, G% m0 AThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
; ~$ G% i/ A" z, f- Z- o5 Pstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
3 z8 i) { ?2 n4 y' rMost of these things happen suddenly and without warning, and they all contribute to the amazing) C0 R/ O$ L7 E1 m' X% i; [" D
learning experience available to anyone with a few hundred bucks and the ability to open an; R3 w% D& p( O/ e/ V6 G: ?- N
advertising account.
& c! ^+ Q- \! I9 [ aYour competitors are willing to work at this around the clock. This isn't a push button, instant business
3 p8 o- p4 X4 u) Owhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet& r2 m# G4 S9 O0 W8 a6 n9 ~
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,. ^8 L8 W2 X R" m h' Q9 v
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.4 H6 ]5 M2 ]5 ~# ?# G* E: M8 a
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
8 \- r: v' y& L: f6 T% rstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get4 q3 G, ~( c6 v" H( ?
started building.$ e! e) z9 C8 ]* z2 R& v' f% z
Things you need to get started:( S/ A% e6 Z5 h2 u
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)% U7 O$ `1 t. J( M5 z+ L
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
1 f' ^7 ]8 l, p6 _% V q3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
5 A7 ~# i5 F, L' Y! p4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
" K6 |; I! @# [, w6 N" b3 eThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
- |7 @0 e. k; R( U) rwith PPV.
0 F% Z' @0 K: o6 @$ D5 F4 ~9 rBasic Getting Started Definitions; A! |2 l0 d9 R' L8 p0 C3 k
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
# \/ G2 N' {8 } U, h- s# Uaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main5 T6 O6 n2 p9 e: S6 T+ Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
; R5 i/ {& g* c( u6 |* ntypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).) z1 }1 {( i5 k% f5 n) K' t, |1 `
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
) S1 R6 F& k1 K0 D' Areceives a commission on that product. An example would be the Amazon.com Associates program,, x7 W6 b+ b$ `+ t
Comission Junction or Clickbank.
: L. ]# e5 f7 \2 t* a$ dCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
& j6 O/ k: L' M/ D7 c- S" Pan action like filling out a form, submitting their email address, signing up for a service or sometimes7 b* b2 U. j; k" A
buying a product. An example would be Ads4Dough or Neverblue.3 o3 c3 b# v& U
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's" Y' m. _3 M- w" L# H" F" g
account, getting the affiliate approved for offers, bumping payouts and just about everything else' ^2 ?- Q7 ]/ P* M
related to an affiliate's account at the network. Having a good relationship with your affiliate manager8 j) N8 x2 Q* r: ]/ v) k
right from the start can really help you.
& F) d8 J2 P/ \' G6 e. DPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
4 r+ `+ P% z# l4 Gin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
4 a2 \. T& E( @) W# w6 o6 \* f0 ]: tview, starting anywhere from .01 or .015.
4 \4 |; ?, n; k& s# D( e2 wIn order to use this type of internet traffic, the affiliate can sign up with a number of different
8 F- Y( d+ B5 v( V& S$ @companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,! b6 n! m3 q% R2 w+ F
MediaTraffic, and AdOn Network.
8 N& k6 ?- N) U- y: { o1 IDon't popups get blocked by pop blocker software?# S3 y& z, T; L2 n" A
No. Popups are served in a new browser window as if the visitor had opened the new window2 o! T, s# B" S! j. E
themselves.2 c2 {8 n9 R) f0 z* E# j* `. g
How many popups get served to the visitor?" q, u+ F/ G- V0 T% V2 o
The number of popups served varies depending on the PPV network. Some pop more frequently3 _/ J) a( a! a5 Z5 V
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by) \' v" U8 @3 d9 W9 u9 V# B
serving this kind of advertising, so they have to toe the line between keeping their software6 a0 n, B) ]! ?9 H: x" a
downloaded and still making a profit.
/ c7 e5 i; q! l2 C6 [! E2 CIsn't this type of software bad? Why would anyone keep it on their computer?; g2 q# b3 m0 z2 l5 @, d5 q, W: F
No, this type of software doesn't harm the user's computer.
8 M8 m2 {$ n. g5 ~3 d2 K QCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
" R0 z6 r; ~- d) jtoolbars or videos to place the software on their computer. The visitor keeps the software in place so; \9 K/ L& ^% u" v" p; r( w' e
that they can continue to have access to the incentive./ D* U' `3 @$ C" Q! J' y$ [3 x9 n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
+ \, }- l* ]5 g' s$ V" sHow to Get Accepted into a CPA Network
0 R- ]& x3 ~+ DIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
# r; r O( r N9 ?; N3 d0 s' n: k K& cto start looking for networks is Offervault which lists offers and lets you compare payouts across8 Q2 `" ~5 {* v+ Q6 a- e" Z7 Z) A
different networks.
- ]" m2 z" Z+ [" jOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
# y, i* N* X; mapplication and be as specific as possible about your promotion methods. Usually some time after0 N3 Q6 M$ E }' F6 q- b
receiving your application, the company will call to interview you. The phone interview is a critical
4 [7 |4 N6 t- Fpart of the application process, and most networks will deny your application outright if they can't get
6 H5 [" z2 D% i$ wyou on the phone./ b6 Y3 H: @; F
Often, the person who does your phone interview will actually become your affiliate manager after
p" g" ~" C k. D- T, `, J3 C. ayou get accepted, so it's a good time to put your best food forward." d6 K' O0 K( ^3 D7 U
You might not relish at the idea of someone grilling you about your internet marketing methods over3 F/ v. v7 P# ~4 P1 N! c& G
the phone, but trust me, this part is critical. Have answers in mind for the questions:
0 B, n% X+ V Z% x" G4 N9 x( gWhat methods do you use to market offers?
' H# J3 d9 C! ~# eDo you already have a website you will be using?6 ?4 {! W# S1 J% \: Z3 l
How much is your advertising budget?! a/ P0 M* Y! g! I) i7 g
What other networks are you a member of?$ N9 y, \ H: o. N. t9 w. z. b3 d
Who are your affiliate managers at these networks?
# ?$ ^ O9 N6 U: u1 RDo you use social media (Facebook, twitter, etc.) to market offers?1 ?+ A4 [& r# ?
How much traffic can you drive?: |7 N0 t/ W1 ?9 E
Do you have a personal recommendation from anyone who is already a member?
$ c7 W- x/ G7 [ zOnce you provide satisfactory answers to these questions, the network will approve or deny your
) e3 B+ f% p( [! lapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
# m! D$ w) S$ Q+ upersistent. Also, getting a personal recommendation from someone who is already an active affiliate
9 U% E" @% e7 j1 a3 P( Afor the network can be helpful.
0 s; [4 q' ^- k# Q4 v8 \To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate0 `! e9 s5 }; k6 v7 M I1 W) J% P) a" A. J
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network% X- L6 G* g9 U. ^
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
9 W- b" @& \ h/ \* ]1 W0 u6 w; Cpeople can open a lot of doors as far as networks are concerned.
6 X8 m8 n# y) Y# I* F9 G Z; u8 W. xAfter You Join a CPA Network3 a: P: H# ]5 B& x5 Q, O, K
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager$ M$ h+ _* j9 p1 V' D$ H% b8 c: m
and make an attempt to get to know them a little bit.
+ L4 W+ p& U# r1 B: x; jFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their3 O: u6 m i# I' ~' \- N" C
weight in gold. Start feeling them out from the start and try to get to know them. Once you get3 w- h) o1 T8 y& ^- c; q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
6 |3 l+ F2 ^2 s/ F! }/ clarger, they can really help you with your marketing efforts, scaling campaigns and getting payout j5 r, A; u0 K+ Y; o) b9 f
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus9 e: c6 d' f& ~; l
email.
2 y ?' y) u7 AFor more helpful info about dealing with affiliate managers, check out:
0 s$ U4 J% m/ [, M2 Ehttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
" V8 B. x! J3 i6 chttp://www.mrgreen.am/affiliate- ... iate-managers-want/8 A; F5 d4 L, n9 b( y: H. E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
- P1 o5 a X! i# p$ w$ D! ISet Up Web Hosting* l% F1 o3 \) E; U! G$ |
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said$ i- [. Q. N" ?' s) j) P
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
; ~4 @, K F3 {. l/ U: vhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
5 i+ K- Y L3 q' E$ gwhoever else is on the same server as you.3 F' k9 \9 t* c9 f+ ?9 h) M
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast: E2 x( G! X' s# Y; q. }5 { S+ N
enough that the visitor can't close the window before your pop up is even shown. You have about 3
. r4 |( N# b) c) P7 e& useconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
9 p) O- j, V' @ CTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a, V" |0 d. R$ \% n& z$ I5 e
house full of roommates (hosting customers).
% X( g5 o K A: ~In shared hosting, this is like having roommates where everyone has no specific designated area inside2 H) @0 f& c+ E" f) G
the fridge where they are supposed to put their food. Everyone just jams their food in however it will: N0 j$ r& F5 V6 W6 s3 X+ d( `
fit.
^$ U2 ~' U# [& s; ?5 P/ w% RSay your roommate brings home a large turkey. They will then take up more of the refrigerator than, ~) D6 z* Q/ C- Z6 o0 E$ [2 ]9 v
the rest of the roommates, by virtue of simply needing more space and resources to accommodate* P2 ^" |( D' e7 C+ `1 Z
their food. Everyone else's food in the house has less space to take advantage of." Y1 v5 `& G7 ~! Z4 E" v9 x! M4 ?
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
( O! p& t. J& Q' A# x* u1 qany type of hosting this is a bad thing, and especially while running PPV traffic.
7 i- s6 b X$ e. \: ?In the case of a virtual private server (VPS), everyone in the house has their own designated space
, e, p8 {& ~* ]- n! vinside the fridge to put their food, and other roommates can't come into that space. The server is
) ~1 q* ~9 Z; V% x2 Vpartitioned, so that each customer can only use a specific amount of resources at any given time.8 m. q6 \9 t6 U' a
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
6 M: K. s0 P7 @* Xbelong to you and no one else can use up those resources. This makes it possible to serve much more; a" c1 b K; b x O+ k3 h- _6 r
traffic, faster.
# U& H7 D- r, d3 d. T m4 wAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.9 E3 B5 q2 v; ?3 ?! C
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
$ g! L y! T( k) d& [: h8 ehere:* q( O1 l9 @3 y$ U3 U
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-7 Q0 N; u1 B! \3 Q
VPS&highlight=hosting% ?0 Y1 Z5 u* J/ R
Dedicated-Hosting-vs Shared-Hosting% [" d2 | E. O
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-' j1 E) d) K2 d
Hosting...Your-thoughts/ Z1 r/ v. u& N- \% B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 60 y1 Y" B5 Q+ w% C
Hosting Providers for PPV
/ v& v( q" g& `* U' h" ^: ~$ S! r, ^Beyond Hosting k8 k' {# }) E e
http://beyondhosting.net/
1 J b' t; c, H& cWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment7 {! p* F0 B3 o' q
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when$ H+ `0 t, d, {3 ^9 B6 c- O5 M5 K
direct linking with PPV. Also, these guys provide great support.* S. d* D( Q, B6 `% u
Prosper202 Optimized Hosting- N; P' t$ x3 { r* o: F3 [1 d8 j
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/* z7 Y& t1 ^) P/ @1 @% k$ B
CPVLab Optimized Hosting) S9 G! t# V2 \5 \3 g* k% ?$ n
http://beyondhosting.net/CPVLab-Hosting/
( x( y2 M& [( y# M, Z9 Q4 B) A; v6 D+ gDomain Names for PPV" n6 x X/ r9 u7 J& m2 K
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is7 ~- b0 q% |5 Y; C5 ?; b) R' W; V0 q
where you're going to host your tracking software and your landing pages if you decide to make them.' {; w/ P+ n T; g: J' r0 L
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,1 e- y2 _/ L' T& P
bland one is fine to start with, to host both your landing pages and tracking software. The .com,. ?: E8 D& D# [4 C9 a
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
3 W) p6 J6 ~: }" `term or build a whole website.% A7 @, p% O$ [/ P; A
After you buy hosting, a domain and get those all attached to each other, the next step is to install/ }8 C, Q& I0 N& C% I9 G2 C8 k2 B
tracking software on your domain. This is really important, because it is necessary to track your
* E1 k4 }5 T, z3 V4 \2 ]conversions down to keyword level so that you can optimize your campaigns. Without proper/ M- }% _1 T& Y* F- F. |% ^
tracking, it is impossible to know what is working and what isn't.* y. _) W+ W3 q( r7 R
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
0 I5 S8 E! n( C' {+ j5 G, U( ~is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.# r' N5 S' l# | F4 J
Prosper2022 N$ J/ y& n1 ^# @; _
http://prosper.tracking202.com/apps/. V6 O1 r, {8 ^# U) G- G
CPV Lab
' u( ~7 R) v3 e* Q) fhttp://cpvlab.com/
6 M4 m2 ^: H# s5 r1 H. yCPVLab Help Videos
' |7 o( o" J! N) q+ [* f, o3 h6 Z; Vhttp://ppvlab.com/oweiw/oiurw/vdm.htm! u* |0 B; ~2 d2 \$ f0 n- l
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an8 s; {& w- H, Q& n, H6 o h
industry standard.
( o0 `, M/ C. x& l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
! o+ A' j& N; Q5 f& e) w2 B0 h; ~CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
. c- I% J2 p% e1 Sgood support if you have problems with your installation.
! p- R6 h7 o2 x& zTracking 2025 ?) U' Y @; x l) u* B7 P+ ~6 H
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your7 N/ v. P0 ]- W# O. M, Z
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user6 x! v4 N5 L5 ~" ^- A! U$ B" B( w" E
area., S' _$ |# v. k) U; v$ n
If you choose this option, keep in mind that your tracking software, one of the most important parts of
* O. M8 T- e0 g5 {; Fyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
4 H% ]3 k$ a _interface, and their hosting.$ ?6 \9 S+ J; O! ~: w
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords1 [8 h8 Z& q( ]# u, `
and targets which you are bidding on. Leaving this up to chance in order to save money could
2 k! @; V) h1 O& j" V6 v) E' G+ ^ Npotentially leave you open to huge risk if someone else caught on to what offer and keywords you9 w4 R0 G4 \, ^: h1 r# ?
were using.$ ^2 J& H- k+ V' Y: ^
Choose An Offer0 ?2 `7 f2 P1 B7 {* u; y/ u
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
) a3 a. B. j; s/ lLesson on Offer Selection2 Z( X% U7 G/ `1 n: B
http://www.ppvplaybook.com/forum ... on-Selecting-Offers2 I" u6 \' a4 Q& i$ W
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
; F, K0 F9 Q) @, M3 P2 WTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
u6 F7 ]( }( a: uLeadImpact as the traffic source./ a) M1 o' S; k: b) _: t
Now the best way to learn how to put all of this together is to just get started. For some variation in
4 e) k5 [- J# O8 k2 k% Hthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked+ s3 t$ I' `3 b
campaign.
. E, l0 X# ^, rWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first! a) {1 ~7 ]# v/ M/ ]4 I
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
3 ]! V/ A# Y( jthat all traffic is accepted.8 Q2 Q. e! E1 j% K+ b
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.; N+ z8 {5 J/ E6 J0 }4 F
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
7 _; o' h% u( J5 _4 \; Qget creatives like banners or images specifically for the offer." |. W1 Y& u2 T3 p; r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
* \ d3 q: O* P# kBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can: b+ O" T& T7 x0 ^: v
track my keywords. Without doing this, it isn't possible to see what's converting.
& p' x9 o: O {. ~ L/ GIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
! s' O% e/ ^) T' F0 E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
4 X7 H z/ Y2 S( cIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the0 ]$ n! C3 v$ V) S4 V
bottom of the page:' f7 W' _- s/ k+ [" |- v
Next, I have to cut and paste this pixel into my offer at Ads4Dough.( i) W: D% I' k
Click on the offer → pixels → Add a new pixel and this comes up:
, q+ f0 m% V# M+ h# {$ m# ?Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
* |( t3 @3 O5 O+ J- hfrom your software into the box that says 'Enter URL of image to load'.
) D! l; ?; o$ w# f' v9 D; MOnce you do this, it should look like this:
9 {% _0 f, S9 e2 G' h( Q8 T4 N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
^- _) M( d. k! k* n. ~8 zClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:- M0 H/ K: u; w3 U& V5 |* F
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either/ C% ]+ J8 N" y. O
Prosper or CPVLab., |9 B7 b; h0 A
6 ~, H4 g9 r" P. j1 g
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发表于 2012-12-27 18:47:17
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