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PPV GUIDE [PPV新手入门][28页]8 ~& r2 h% C) B
详细的请下载电子书！8 N% P/ d& S* d+ ]# _
$ e' ^4 G! |7 g- I' t
6 E# P' {9 a% G3 yNewbie Guide4 w0 ~2 u/ k8 l' i
PPVPlaybook.com
8 e- R* {( ?, F2 E" {7 |; HTracy Shaffer5 E2 Y; K3 u( v3 p+ E* L
David Ford- v o t& r9 C1 S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1; o1 x% `4 E4 n: S1 D
Getting Your Mind Right to Start Affiliate Marketing
M D0 c* G- z* N* L8 E8 jThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an7 @0 B3 q+ W& N$ l+ q% I
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
# y* c0 v$ K8 S! B! \: X, M' t# L* }you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
/ S8 `- S' q8 S- F! Twith any success, these claims are laughable and far from the truth." e0 @& ?" \+ e- y% m2 R
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash% V9 E h) R& i; x+ ~
flow management. The main benefits are the low barrier to entry compared to other businesses, and9 l$ E. H/ P$ f
the ability for a marketer to be a one person shop and make an incredible amount of money with low
# o* ?4 Y( E& |overhead.0 `" @* F( D. l9 I9 w: F. h: ?
The winners in this business are the ones with persistence when nothing works, who know there's) z4 f3 i+ Z* @- w: K6 I
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.: W/ M7 Q6 O4 T
The cold hard reality is this: virtually everything in the space is changeable, what worked today can# g- {8 g9 l7 d) k9 o7 e- g- Q/ W
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.5 A, j1 Q! V3 \; |$ q' U6 Z, R2 k
Most of these things happen suddenly and without warning, and they all contribute to the amazing
0 z X0 t* H6 {learning experience available to anyone with a few hundred bucks and the ability to open an
6 H" h5 y% }7 ?- S$ b! |/ jadvertising account., y$ M8 f) Z. ]- C7 }" A0 Z- x
Your competitors are willing to work at this around the clock. This isn't a push button, instant business; w6 R1 W; u" c' N2 \7 f9 }
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet5 t9 h' `8 h p7 b' q! x5 G
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
6 Z1 Q4 \8 w$ L5 E1 }/ e$ v5 Q |trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
6 U' I0 P+ h5 l% D+ zWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you# |: f1 }1 p8 u3 W1 l, N
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
% L1 x# R& p5 v' Z; x( o L4 ]started building.- M! L+ E J% b* q) C
Things you need to get started:
+ v) c5 J0 X# b1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
% n. d* p) |' G Y. o9 ]2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)8 U; r; V/ i, ^2 h# p
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)8 u( X$ r* C; Q7 p1 y. n
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
$ d9 u2 Y; w5 K& UThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
# B5 x5 c/ M. ~& Q& rwith PPV.
; Q* C: ]! s) x- `Basic Getting Started Definitions
1 y; S- [ A" D: m( i' gAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
0 A0 D' [# k" \5 J+ yaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main' S' v; x- ?) h0 h# b4 v7 G% ]0 n/ w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2# C6 A5 q" M5 Z6 B0 ~- T
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
+ L' ~* T, q; X1 }& [4 bCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate) w4 U1 b4 f! T+ L* Y7 e" n
receives a commission on that product. An example would be the Amazon.com Associates program,
- u' L6 U$ w Q' z- Y3 i( F k% W4 lComission Junction or Clickbank.
# u1 K0 X) L6 D" w; `Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes" T, j6 u/ ?( b" Z7 w1 |6 q
an action like filling out a form, submitting their email address, signing up for a service or sometimes
) {% j" i- j/ b) h* ?+ Wbuying a product. An example would be Ads4Dough or Neverblue.
N8 D+ n1 n7 c" b. I3 PAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
& Q( a6 V* F( o9 L: d L$ i* Eaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
" ]. N1 Y3 l% d% _0 I- U4 mrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager; o% e9 o" P Y& T7 d- @
right from the start can really help you.
2 H7 y% B2 X' z* F- @0 B! ZPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served8 \( u% X1 t" m, {0 q
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
' O8 `1 {# g, R* C# @; E$ iview, starting anywhere from .01 or .015.& v% [' T |; }7 l3 a1 F$ R
In order to use this type of internet traffic, the affiliate can sign up with a number of different( X$ E% x% s) p1 w4 v$ |
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact, b. `- ?/ A) V3 \- ~+ k7 c6 h5 f8 r
MediaTraffic, and AdOn Network.9 F1 P- l; n, I3 }, p) w- E; ?
Don't popups get blocked by pop blocker software?
7 P" L5 O4 G" n0 m1 sNo. Popups are served in a new browser window as if the visitor had opened the new window
2 O+ t9 x& {' W2 u, K7 q: p9 L# Nthemselves.
! x6 P8 _6 U1 J% {1 G0 UHow many popups get served to the visitor?
( y' f( N1 E" ]( y F+ ^( [& y5 g/ t7 qThe number of popups served varies depending on the PPV network. Some pop more frequently
3 d' P9 Z% ?, u) U6 ~(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by4 ^. d$ F: H' `3 S0 [4 q
serving this kind of advertising, so they have to toe the line between keeping their software( M6 `- q. x+ u9 A
downloaded and still making a profit.
" T1 `3 i0 m+ XIsn't this type of software bad? Why would anyone keep it on their computer?: j6 G* [6 ~6 J" m
No, this type of software doesn't harm the user's computer.1 d( U' c+ V4 Q+ p
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
( @! Y( {' U9 j) C4 Htoolbars or videos to place the software on their computer. The visitor keeps the software in place so: @5 W& S* _" t. q; A, a* m* ~
that they can continue to have access to the incentive.6 F) G/ `! j- M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
7 y! u3 h+ E; W. o+ ?: C: f3 VHow to Get Accepted into a CPA Network
# X4 S% W$ q+ ]0 Q6 \In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
) ^8 K3 |- s6 T$ ^1 Uto start looking for networks is Offervault which lists offers and lets you compare payouts across3 X( Q) B1 c5 u( L# [; f
different networks.8 A) A8 ^+ V9 G" `
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)1 x/ l) p3 F/ d0 R& S
application and be as specific as possible about your promotion methods. Usually some time after
8 }9 }& R0 {8 @' ~7 O2 _ yreceiving your application, the company will call to interview you. The phone interview is a critical# Z2 r, X5 i1 o( V# s+ r3 c
part of the application process, and most networks will deny your application outright if they can't get
a, G1 r6 }! @1 m6 h! g" lyou on the phone.
: V' J' s5 z/ T9 _/ u' tOften, the person who does your phone interview will actually become your affiliate manager after# d/ ?9 [* T) C, H4 A
you get accepted, so it's a good time to put your best food forward.( U- m; T7 R$ C: _) |
You might not relish at the idea of someone grilling you about your internet marketing methods over0 \. f/ X/ z* l% Y. @, [( [
the phone, but trust me, this part is critical. Have answers in mind for the questions:& ^: }' t, a% W
What methods do you use to market offers?
6 R5 C0 r3 l4 j: n! L$ M# D! ?6 vDo you already have a website you will be using?
7 b3 y0 E# E. x& aHow much is your advertising budget?
4 j4 c4 f, `. F; i/ i: [What other networks are you a member of?1 r: v4 W8 b+ J0 T# X5 z/ f1 S
Who are your affiliate managers at these networks?7 }9 v: C6 L" j* D7 Z0 H4 D3 [9 f
Do you use social media (Facebook, twitter, etc.) to market offers?* H! B& u+ }4 v' w
How much traffic can you drive?
5 I8 J* U1 ~" a8 V: D0 fDo you have a personal recommendation from anyone who is already a member?. s) {2 u+ c1 U% [2 a* D
Once you provide satisfactory answers to these questions, the network will approve or deny your+ {& @# n: K- T: I$ T& N
application. If you get denied, just keep applying or call someone on the phone and try again. Be
$ o8 p3 B+ H& x$ W' R/ L3 C7 c; Vpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
* t2 M2 q: m$ o3 W4 zfor the network can be helpful.1 s3 a* z& s, }0 C7 |
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate0 o1 a. o4 T+ [/ {) ?; @1 y
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
( V4 \( M! ^ z' d0 Towners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
, q- g8 j& o- I- tpeople can open a lot of doors as far as networks are concerned.$ k! d. O% |* x
After You Join a CPA Network
% G( v, {5 c# L. mOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager3 M& p8 c+ Y$ s- d$ z
and make an attempt to get to know them a little bit.7 g# L; f( z5 a+ K) F
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their& Y' e8 }& d4 l
weight in gold. Start feeling them out from the start and try to get to know them. Once you get& Z. v4 S2 v2 z+ v" g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
( o4 ~& V6 ?( w8 P: llarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
& ^1 j8 L6 A7 O9 Qbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
+ W) l7 ]4 L$ O, Yemail.2 \4 Q- [) `, c% w! G
For more helpful info about dealing with affiliate managers, check out:
: U7 a' f, \5 [' i" O) {http://ppvplaybook.com/blog/musi ... -affiliate-manager/
+ B4 w9 J# m, F1 xhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
/ n5 n: I. n* `; n" r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5$ {3 D+ l! X. N, P R% a- P4 G1 \2 j
Set Up Web Hosting
% w% X. y3 w3 N5 @1 q q( \Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
: M0 T+ d+ J k% @ Q8 }* v+ _about internet hosting. In general, you get what you pay for with hosting. When you use a shared. q8 T8 |0 O5 K. F1 K" Q/ @& M
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with+ L- E% W+ g, P. w6 Y3 z
whoever else is on the same server as you.
1 d, r* O- P7 ]6 y/ B1 |Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
# G) l$ `, n3 p, X" P$ b1 Cenough that the visitor can't close the window before your pop up is even shown. You have about 3
t) g* Z, i% D; h, p8 ]seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.# P- [8 R# _* P! l ~& m
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a6 t* D+ d( {, I. o4 J' s
house full of roommates (hosting customers).& u; e/ h, Z, S! Y# Q$ x3 H
In shared hosting, this is like having roommates where everyone has no specific designated area inside
7 M( t1 ~% N4 ]5 O: [8 @. Sthe fridge where they are supposed to put their food. Everyone just jams their food in however it will I% `. u7 k% ~& U2 D
fit.
# R+ y" Q! y5 m$ dSay your roommate brings home a large turkey. They will then take up more of the refrigerator than; ^& P( F( E7 v8 a+ m7 t1 Z
the rest of the roommates, by virtue of simply needing more space and resources to accommodate0 d1 G$ r' L( I+ B3 y1 m" I
their food. Everyone else's food in the house has less space to take advantage of.2 H# p- V: h$ p! R
If you have less server resources to take advantage of, your ability to serve popups will slow down. For# F0 r: W0 |5 g- l3 ?
any type of hosting this is a bad thing, and especially while running PPV traffic.
! M# k7 X8 ]+ w, \( u# ^In the case of a virtual private server (VPS), everyone in the house has their own designated space( n; D; S. n1 w* T3 L
inside the fridge to put their food, and other roommates can't come into that space. The server is
2 _) F% l" K2 z. e2 U+ fpartitioned, so that each customer can only use a specific amount of resources at any given time.
3 X! r. Y3 B' B! Q/ oA dedicated server would be like having the whole fridge to yourself. All of the server's resources
7 c& t- J$ F! @' k: Bbelong to you and no one else can use up those resources. This makes it possible to serve much more" T* \6 V F2 \. ^0 g, S) W
traffic, faster.
9 |. u5 {4 \6 V" Y U l6 `2 jAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
4 }, T. f- N& G) Z% uAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
' V" v ^- M! O4 S& Ihere:
7 j# L: y- S5 m! B2 Fhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-. [+ i2 H7 E' q8 V7 k
VPS&highlight=hosting
3 f& D; o& U# S! T+ T0 W6 XDedicated-Hosting-vs Shared-Hosting
' {2 `) I" U1 t, Lhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-+ q6 _: x+ s+ y1 ~, Z$ |6 D( p: f* S
Hosting...Your-thoughts
5 M i4 \0 K! ?: k& o, M2 t8 V V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
2 B1 A9 O3 z7 @Hosting Providers for PPV! Q% e, D8 o" c o8 ^8 U) G3 [# `
Beyond Hosting
+ p! [! U8 u: e8 ahttp://beyondhosting.net/
2 t8 X: A1 t3 c, o5 o9 @+ JWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment5 l+ z5 R4 X3 J2 x( _' ~! c# v! h8 M
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
; z# y( k" b: _% y7 r4 `& Sdirect linking with PPV. Also, these guys provide great support.
: L( o7 f0 D9 J% |9 p' E) b$ l$ PProsper202 Optimized Hosting
0 q8 t2 V$ ~% L) K0 z# {) \, P2 ^5 `http://beyondhosting.net/Virtual ... per202-VPS-Hosting/( K% W" g# W7 P- I
CPVLab Optimized Hosting4 d1 p4 l* q" j" p! k/ S+ Q
http://beyondhosting.net/CPVLab-Hosting/- }! P: S' a5 Z1 _
Domain Names for PPV$ ^- x' y' M3 g
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is' x* w s; i- o& g* R9 S
where you're going to host your tracking software and your landing pages if you decide to make them.
, V* ]( S0 t6 x0 ?Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,& a0 I0 [1 B/ V5 O2 S9 e- D5 z, P
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
( {% P: N( J; A- l.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
1 c: |# ?7 h+ z2 O4 h5 Aterm or build a whole website.
6 X; q1 w) f! L4 e( Z/ M vAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
# V8 {" a+ |5 E9 ~, W: u. ?. X9 Atracking software on your domain. This is really important, because it is necessary to track your
9 W6 e" r$ W6 V- v j; iconversions down to keyword level so that you can optimize your campaigns. Without proper
1 a) {; y8 n. M. x' @& ^$ h9 j7 Z5 @8 Qtracking, it is impossible to know what is working and what isn't.6 ?+ A5 m7 i) k; e4 p+ J
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
1 ]% o e; b3 d6 t& |9 m1 J) m2 ^is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.* F: S" |0 Q/ |$ R* T- G+ P
Prosper202 V* E7 S5 s( ] E" K
http://prosper.tracking202.com/apps/& B. a: H9 g' W0 M9 i
CPV Lab
. J Y: N/ v4 i; V* H- lhttp://cpvlab.com/3 L1 L( P& i* ?8 b
CPVLab Help Videos
! @' W; {1 [% Lhttp://ppvlab.com/oweiw/oiurw/vdm.htm" R" S& \6 p7 E! _
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
7 A) M' r r2 y x* J. p% O0 Pindustry standard.: ^4 R p6 i3 r" J1 T1 m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
; m) ^' S0 z4 vCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
8 V; W2 g- R* y' C6 }good support if you have problems with your installation.) L D) h# u& ?0 M% @
Tracking 202! [$ J7 d: R% L5 c1 _
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your$ j7 z Y0 L O* g
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
/ H% t% S( Y, F7 jarea.
* ?4 b2 c* s2 |, uIf you choose this option, keep in mind that your tracking software, one of the most important parts of
3 |; Y+ h) ^( H# J, m. w8 ryour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2026 n+ {- o6 a& r* D+ E3 Y2 k
interface, and their hosting.
4 b& U# y* i- g+ t5 m0 j. cAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords0 d( h$ g, T9 R1 a$ u
and targets which you are bidding on. Leaving this up to chance in order to save money could
( V& _2 M, r' e1 xpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
" Z$ ?1 t1 l: D5 Nwere using.; |* d) W. H) ?' K' V) a3 F) N
Choose An Offer
6 L/ ^7 Y: S- }$ N" T! Q7 I0 F7 A6 JNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
4 U2 u' E! n3 |$ r$ `# z7 v8 X* v) TLesson on Offer Selection, v- Z6 y' }% @/ I( A
http://www.ppvplaybook.com/forum ... on-Selecting-Offers* h) \/ c9 h- e6 r: w. ]% O, ]$ A/ u
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
# V' i( _7 N+ C6 N) R1 oTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using5 I) A! P3 Y3 s# j
LeadImpact as the traffic source.
2 L" E8 D8 r) k$ U$ F+ d9 GNow the best way to learn how to put all of this together is to just get started. For some variation in
\/ F: x; @+ H0 r5 Xthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
' K! o0 n$ F4 j1 ycampaign.
; `. }$ m0 g9 c0 i2 f& f- F4 J4 ]When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
8 \ O1 G" x4 I8 [page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says5 Y9 B; \0 b3 `" t0 ^0 S; C8 E
that all traffic is accepted.1 x) w( t8 ~1 x0 s! w6 L
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits." P. k7 Y( D! r& M6 B
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
/ Q6 Z& s1 R' {$ zget creatives like banners or images specifically for the offer.
+ V' D( K4 o u% h4 n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8( w7 F0 [; r% k2 [8 h% I
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can% D9 p7 ?$ j* F5 A# J& k
track my keywords. Without doing this, it isn't possible to see what's converting.# r( H5 f# c0 l+ o
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:8 J8 _+ C8 z& F3 q V9 G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 92 ?) J% w, a( d
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
. n& K# Z8 i$ x( @- {0 ^0 x# o. Ebottom of the page:0 s4 l* b: Q. x+ A- P4 d
Next, I have to cut and paste this pixel into my offer at Ads4Dough.: n2 a4 Q, F1 [) B. Z5 |& N
Click on the offer → pixels → Add a new pixel and this comes up:
& q& a% h7 Z) R* h' ^Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
$ D+ D/ i5 _( e& Ufrom your software into the box that says 'Enter URL of image to load'.4 i2 J0 h3 J- U: e0 b
Once you do this, it should look like this:- A- }* D1 D* r2 D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10% G z3 U9 p2 I: b
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
* t8 R( i; Y* a/ t% BNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
+ Q9 H$ ]: w; l l8 M; W# dProsper or CPVLab.
. }# n$ S) x6 C3 \1 A' P
5 E+ b* b$ l1 n |
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发表于 2012-12-27 18:47:17
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