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PPV GUIDE [PPV新手入门][28页]
" W+ b1 _: a" \ |# I" T详细的请下载电子书！
& x% k+ x& b6 h( G5 P8 f, O$ c0 \* v. Z' c
9 ~& u1 A+ L( H+ K$ H/ K w; k
Newbie Guide$ {& V: s7 D: ]' F+ L( c# V% q
PPVPlaybook.com. X( i3 d2 w+ ^
Tracy Shaffer2 E* R' a, B1 _
David Ford
* t" v; f7 m- W2 Q, ~3 e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1. o5 J! G3 w8 n Z' m4 Q
Getting Your Mind Right to Start Affiliate Marketing
; b0 |* G2 i; K) C$ ^The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an# `9 S- \9 \" W0 |+ h4 D. v
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
: G' |$ {% F g& b: b# B8 t0 S# byou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing; ?3 ] z+ N% Z. Q+ U0 o
with any success, these claims are laughable and far from the truth.' |; m: Y# a+ V9 \2 A& n
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash% n3 U4 w. ~8 j" q
flow management. The main benefits are the low barrier to entry compared to other businesses, and
! [/ N- A5 ^: tthe ability for a marketer to be a one person shop and make an incredible amount of money with low
1 m- R0 ~, g. a8 i2 b/ koverhead.; l) |9 ~" R( ~ v6 |; v
The winners in this business are the ones with persistence when nothing works, who know there's7 J/ O% ~6 m* b
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.: a# w0 N# g2 f6 _" I# @; g) ~
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
8 F+ e# Y2 Z7 }: F5 ^: F. G7 Rstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.0 C1 S+ N, i" j. B |' @
Most of these things happen suddenly and without warning, and they all contribute to the amazing \6 N: Q( O% y* P8 A" a
learning experience available to anyone with a few hundred bucks and the ability to open an
3 {& @6 i5 |, z, y, |! }advertising account.
2 P* Q& f8 K! X) }$ ]8 h vYour competitors are willing to work at this around the clock. This isn't a push button, instant business
7 a$ ^+ E! Q3 b) Swhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
+ S& u/ s. K0 n! t* ymarketing has spent countless hours learning, trying new things, launching, tweaking, improving,4 c( P/ B9 o8 a/ s, P: J7 w
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.- H9 h& y( \5 y
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
7 E4 |9 u& ]; b3 B% L4 E( ostarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
& e5 R+ n3 ^! ~( l0 {2 n3 g+ M& Kstarted building.5 G( a& E1 H8 U; `: @ R, m2 H5 ]
Things you need to get started:
; r p# y7 `7 E2 t& j1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator). f3 z* ?! T4 X ~ ~
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)" _4 p2 a4 b* j
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
$ m2 `! H9 a+ f% r. V4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)# }! z; k" X3 e# d
This guide describes from start to finish, how to get started in affiliate marketing by running traffic3 |/ O8 k: E, t( n0 S" j
with PPV.* T4 p, p2 F* r; h) {
Basic Getting Started Definitions
0 r9 d7 ~" I8 f" A; u1 Z8 [Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
+ z) a6 c9 v0 F, U' e% N' Aaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
$ G5 F [% O I" `% t" t0 f; W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
" B* |) h1 [8 V( A% h; |( h# Ktypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).; Z* [! A$ t. T; b+ o
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
) u9 S2 o6 k9 |, P- {receives a commission on that product. An example would be the Amazon.com Associates program,4 {" q% }0 L2 N: `
Comission Junction or Clickbank.
) {5 k: x6 A! fCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes% n7 ^+ w- k% d# ?3 u
an action like filling out a form, submitting their email address, signing up for a service or sometimes
m$ ?# F- F, {9 v2 F4 rbuying a product. An example would be Ads4Dough or Neverblue.
! S: x- L0 L# i" k' PAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
9 ]- r6 y+ W! X2 F, m* S" U# uaccount, getting the affiliate approved for offers, bumping payouts and just about everything else; T+ a6 Q+ |) }9 X$ t4 Z4 Z. x
related to an affiliate's account at the network. Having a good relationship with your affiliate manager" I: A$ S# x5 r
right from the start can really help you.
8 \. w% ]: H' w3 A- v7 H! |$ vPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served7 `- w- q8 K( g5 J% j
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
* A" L; v: H! k; m9 \9 ~6 Rview, starting anywhere from .01 or .015.
$ I& K% g1 O9 d+ ~In order to use this type of internet traffic, the affiliate can sign up with a number of different+ K* y( ^/ [2 X1 d" k4 ~
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,# t/ ?4 Q' I( B
MediaTraffic, and AdOn Network.# D. n3 G8 p. }, u
Don't popups get blocked by pop blocker software?( i. \3 H; H3 e* m
No. Popups are served in a new browser window as if the visitor had opened the new window. M0 h" `, e6 S5 O: ?/ L0 h; ]/ m
themselves.& m# w7 ^ G9 A
How many popups get served to the visitor?
7 j, ^% _3 d) Y7 ?1 zThe number of popups served varies depending on the PPV network. Some pop more frequently7 J5 H0 E& `4 Y. J
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by9 B) ?) p+ X4 Y! M0 c
serving this kind of advertising, so they have to toe the line between keeping their software5 b1 D- t9 l# Z7 T' Z& t8 v
downloaded and still making a profit.
& Y3 p; l- \, a9 E* }. d- fIsn't this type of software bad? Why would anyone keep it on their computer? o" c8 ], X; C- l9 n7 R" N0 S2 |
No, this type of software doesn't harm the user's computer.
1 T8 u- \0 x, r8 j5 Z& Z6 `Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
% H0 ?1 Y% i4 `- q) j# Gtoolbars or videos to place the software on their computer. The visitor keeps the software in place so4 H: |6 Y+ x: d
that they can continue to have access to the incentive.
' a3 |+ g) r( P- |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
8 q# G- s' c$ N l! P) m. WHow to Get Accepted into a CPA Network) T& b% p1 ^' o1 ]4 Z! s+ H% y
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place) Q6 }6 d% I _5 t
to start looking for networks is Offervault which lists offers and lets you compare payouts across
L# |9 m' T' |4 c& Kdifferent networks.
# `* E1 v7 |" Y3 v* UOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
8 q* j, g. `( [) t) P8 Tapplication and be as specific as possible about your promotion methods. Usually some time after
. ]# T5 @0 v+ k1 C7 x; S8 A9 yreceiving your application, the company will call to interview you. The phone interview is a critical! j% n3 O' l4 _/ d
part of the application process, and most networks will deny your application outright if they can't get4 y. g; y \5 m0 I! i' D
you on the phone.
9 K# o" T/ h5 wOften, the person who does your phone interview will actually become your affiliate manager after* @, P4 {( c: x9 z
you get accepted, so it's a good time to put your best food forward.
% k/ ]% N8 H8 B6 I% d. s0 ]9 H' oYou might not relish at the idea of someone grilling you about your internet marketing methods over
$ v( X6 _) U8 Zthe phone, but trust me, this part is critical. Have answers in mind for the questions:& ?4 ^- e7 P) A. z! j" J: j
What methods do you use to market offers?
; `8 q/ L! q! L' e2 z1 B( Y$ @Do you already have a website you will be using?
5 N0 S0 f o) l8 Z" kHow much is your advertising budget?
) J' M+ @/ R+ O5 ~( b n b; RWhat other networks are you a member of?! u5 I Y) {2 p! `# g
Who are your affiliate managers at these networks?
# }5 [2 }) W* K0 r9 i* t0 ~Do you use social media (Facebook, twitter, etc.) to market offers?
" A/ c9 g& p5 |7 |- T2 @2 rHow much traffic can you drive?
a3 f. y% y4 D$ p+ oDo you have a personal recommendation from anyone who is already a member?
3 G$ @5 ? z6 `9 ^% c: JOnce you provide satisfactory answers to these questions, the network will approve or deny your
( e+ Q+ _2 P. X1 T. |% Zapplication. If you get denied, just keep applying or call someone on the phone and try again. Be+ U0 u# `* }' \
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
0 u3 @+ `( [# ~# tfor the network can be helpful.+ h0 M8 u! L3 ~! E" `) K6 Z1 w& G+ o
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate3 o$ \' B7 C$ T$ H
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network; P% L. C9 i7 b$ Q5 x$ f8 Y
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
( H/ H# {9 V/ m$ n& y7 j: G0 Epeople can open a lot of doors as far as networks are concerned.
c f$ Q5 ^: R2 _After You Join a CPA Network
8 F& J4 p, x0 l% r* a& L& E2 _! ?0 qOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
: X; x/ A6 [# Gand make an attempt to get to know them a little bit.+ J1 Y, ^6 e0 h) o
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their+ s7 U5 _% {! W% U; J5 U/ O
weight in gold. Start feeling them out from the start and try to get to know them. Once you get* o2 w. p# ]7 P1 ]) e2 \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
" u; |' k6 t; X: Q. Xlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
0 r: k4 n% n( F% Y$ tbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus# O% B& l( M9 I' P4 T
email.
1 ~) S! q0 b, g g1 `For more helpful info about dealing with affiliate managers, check out:* V8 p V! r3 w; c
http://ppvplaybook.com/blog/musi ... -affiliate-manager/+ O. v4 m; O: ?3 r' n4 I
http://www.mrgreen.am/affiliate- ... iate-managers-want/* u, t& v6 k! Q& X2 e4 k$ i9 k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 57 p( q: c& s2 u% X0 d& P) } m
Set Up Web Hosting& {; Y. Q$ o+ Y* }# p
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said$ f5 `) n2 n' @
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
) D$ P) ?- _& x$ H/ G3 V8 y$ Q0 Mhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
7 H8 l, x+ p D6 ?whoever else is on the same server as you.
9 g! @1 H9 g# a$ A( ySpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast4 m3 i9 n" ?( W% B
enough that the visitor can't close the window before your pop up is even shown. You have about 3" @; n J, @$ a" ^5 X# N6 h
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.- @& z; d2 }$ C. R$ n
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
7 u% |: h/ q; X$ w6 r4 ]# S- D. Mhouse full of roommates (hosting customers)./ Z; P8 d0 e y1 {
In shared hosting, this is like having roommates where everyone has no specific designated area inside
2 h. L. @' f9 \+ K; dthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
' ~6 P. `: y5 v3 yfit.
! H2 g5 Q5 Y" n' q; B: jSay your roommate brings home a large turkey. They will then take up more of the refrigerator than) Q" ^* ~, E+ [- p
the rest of the roommates, by virtue of simply needing more space and resources to accommodate- {- X) ~+ T# z- R5 z& H) Q0 j
their food. Everyone else's food in the house has less space to take advantage of.
5 {0 i' D+ {" S' |- UIf you have less server resources to take advantage of, your ability to serve popups will slow down. For! p5 K5 Y& o8 s
any type of hosting this is a bad thing, and especially while running PPV traffic.6 u( z: V) H6 |& p( k9 q
In the case of a virtual private server (VPS), everyone in the house has their own designated space
9 J5 A8 n% x2 Q" @- Xinside the fridge to put their food, and other roommates can't come into that space. The server is
. v$ W; K2 @* ~! A+ Ppartitioned, so that each customer can only use a specific amount of resources at any given time.
4 Y+ W/ x. f. X9 YA dedicated server would be like having the whole fridge to yourself. All of the server's resources
% C4 |; e2 X) V( c5 O3 q9 Ebelong to you and no one else can use up those resources. This makes it possible to serve much more0 ], t0 B' c2 s1 k3 M
traffic, faster.
+ Z/ s+ m n: B* ]0 Z7 GAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
) r3 W/ T" r) ?( b0 ~2 ]Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is L9 M t# W. b5 N& w9 F7 A: ^0 `
here:# D/ F9 B6 X* y N: p
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-* x1 L1 p5 j! M. ~
VPS&highlight=hosting
8 c9 Y5 d: W8 B7 P2 [Dedicated-Hosting-vs Shared-Hosting
1 R( H- E! Q& vhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-( S+ J: y/ }$ y2 u
Hosting...Your-thoughts0 W6 t/ Q7 b. O+ A+ }7 M) B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 61 E! o1 U) c5 K2 q' {* \$ G5 Z
Hosting Providers for PPV8 q' u! I; y9 g U3 _6 T
Beyond Hosting
9 B: a) u7 w2 h9 `; A: Shttp://beyondhosting.net/ D N0 e& h' d3 Q4 |) _5 B
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
0 f7 c6 V# o3 N' o8 Qreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
/ G0 f' c( t3 v/ ~' O, j; v4 gdirect linking with PPV. Also, these guys provide great support.
* z$ K+ n# p1 Y1 [8 O/ L5 NProsper202 Optimized Hosting
, O# s/ p6 D- W7 H! T6 q/ X* whttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/6 K+ m! E6 d" |( a7 d1 A" h, o0 j
CPVLab Optimized Hosting
; M) |* m. g3 N; C) Y4 J7 rhttp://beyondhosting.net/CPVLab-Hosting/
. O: N k* c2 u, b6 G9 P, DDomain Names for PPV! p7 r) ^ l) J0 ~( q+ z
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
$ ^* ^1 @5 Z5 g& c, I6 n1 n7 Dwhere you're going to host your tracking software and your landing pages if you decide to make them.% T" P# Y1 m& Y+ j. I4 Z
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
, w* `- ]) i3 Y \bland one is fine to start with, to host both your landing pages and tracking software. The .com,
( x3 b+ H6 [$ W.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
8 i& \2 X' g0 }7 M6 r' }term or build a whole website. ? S) u+ U. x- m* ^
After you buy hosting, a domain and get those all attached to each other, the next step is to install
' T( w. ~$ d% Q/ ^" H8 X4 v' Btracking software on your domain. This is really important, because it is necessary to track your. M' s# p: z9 h% y3 _+ n
conversions down to keyword level so that you can optimize your campaigns. Without proper s. i4 w4 g$ X+ @* ]
tracking, it is impossible to know what is working and what isn't.+ K3 _6 V I2 P& b$ r
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
9 ?: O' w6 I3 {, Tis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.9 S; R, |5 t( c# F
Prosper202
, y- `" n. E1 k. Thttp://prosper.tracking202.com/apps/. j* ~3 t& I+ J& u7 G
CPV Lab
L2 ^- b4 K* {3 d) Rhttp://cpvlab.com/" ~: e3 ]: v m
CPVLab Help Videos
: p( x' G( x4 n1 k, `http://ppvlab.com/oweiw/oiurw/vdm.htm2 p0 B( l; j4 g6 w
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an: j9 G/ `* t9 W) X7 a5 B
industry standard.
" d, Q( f- U% t# [8 I+ Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7$ r& u8 e9 J3 d8 }+ O
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from/ c* S, R' n0 j |
good support if you have problems with your installation.
9 x* A4 ?. u7 {Tracking 202
. Q& f5 u6 Q a$ v) c" L4 l. I6 wTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
; P9 a7 u( o' t. ^$ [campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
Z0 ~8 ~7 H& v/ Yarea.0 D0 ^6 |- D3 \
If you choose this option, keep in mind that your tracking software, one of the most important parts of
* H, c2 z& I& A2 }9 `6 h" ~: y" fyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
( G$ V) P3 P0 q1 |interface, and their hosting.
; F3 d# X# i6 p" J( Y, LAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
9 O* ?+ }) _3 S% M. G N2 `7 W/ l0 oand targets which you are bidding on. Leaving this up to chance in order to save money could$ r0 B6 F& b0 [4 G
potentially leave you open to huge risk if someone else caught on to what offer and keywords you- ?; j8 Y: }/ m7 A5 i
were using.6 E& f- A- i/ g1 O( n
Choose An Offer' W) y' J1 B4 ^5 l* F3 f
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.1 \5 l# s& d R
Lesson on Offer Selection% ^) z& j) J6 C* `, t$ @
http://www.ppvplaybook.com/forum ... on-Selecting-Offers/ D, S0 j) W3 F
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.& T) C0 N. m; l+ B3 C; I2 T
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using0 ]6 l' D! J- d' Q, g
LeadImpact as the traffic source./ d- N$ d1 O$ H5 @* A
Now the best way to learn how to put all of this together is to just get started. For some variation in" ]& r) x6 r( e4 A5 j" \
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
$ _, {/ w/ _) e$ R) K5 ocampaign.
+ `6 A" W6 A* v- W2 ]When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first4 P N1 d7 {) D# t1 [
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says% W3 y/ h d" L( P& S2 a
that all traffic is accepted.
+ Y6 z+ G+ Y1 X8 I9 r1 jFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.$ y( J0 w' I0 ~0 s/ i. c
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
_0 C/ g8 ~% nget creatives like banners or images specifically for the offer.
5 T' x( a( X0 A3 p2 \5 e. O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
+ l7 y' ]% H' ]Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can9 V+ q* d. s: \2 h* j, {$ p5 ?( _0 f
track my keywords. Without doing this, it isn't possible to see what's converting.
6 u& Z% K& B9 G7 d- s5 cIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
. `# B" N4 d* z* a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
" w0 p! W! M& p/ p7 t; gIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the9 p) O/ l* y/ |3 B3 _, O+ H8 L5 I
bottom of the page:0 C+ U t0 K- M, C# R4 h
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
]* o4 s% Q2 c# z4 m5 LClick on the offer → pixels → Add a new pixel and this comes up:& M0 t( @7 v2 z, H: q
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL$ g7 _( E |" L) s. w& j+ q
from your software into the box that says 'Enter URL of image to load'.
3 s$ x! p. B; E/ J1 e: F8 a# GOnce you do this, it should look like this:
7 J$ I$ T" a8 N. X/ ?/ q0 s( h6 ?. l+ s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
. E U$ J/ V9 r9 L: d2 K7 gClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:2 B: C- e% q6 I: f
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either" Q: _5 X: m: @* H4 q1 Z+ R, j
Prosper or CPVLab." U- m' U) D8 Z# J6 H7 B$ f
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