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PPV GUIDE [PPV新手入门][28页]
, x7 o8 @# I9 D* ~3 Q详细的请下载电子书！
' R! P7 _2 f; A) ]3 P- O+ B7 [+ }% D0 v" k3 M3 v p8 e6 h
9 b2 d/ g' f* n! X( A, \" RNewbie Guide$ _: h; e0 }9 B. \7 E* g" H; \
PPVPlaybook.com
/ @' j1 i. C" L: a# STracy Shaffer5 ~ T, z/ Q y x
David Ford' ]) p% d6 V& n& `0 w% o$ Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1$ b8 a" B m5 k( G1 A/ K
Getting Your Mind Right to Start Affiliate Marketing
& [/ j4 n* m! @( s) `6 a* n5 UThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
# r: f. t& g: G' S: B3 xever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where# |- _) H7 V' X, D8 O
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing: c, _2 F) J% R6 h) u5 O t
with any success, these claims are laughable and far from the truth.
/ K3 K7 t% |5 {! x3 h8 X! fAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash- W; x8 U/ Y8 V" y
flow management. The main benefits are the low barrier to entry compared to other businesses, and8 A6 _8 t* \5 i! U7 f9 L
the ability for a marketer to be a one person shop and make an incredible amount of money with low
( R$ \" ~) r. j9 Y. ~7 G" ooverhead.4 c1 q5 ]# o) `! U/ I( ~( m
The winners in this business are the ones with persistence when nothing works, who know there's
8 }0 M) ~# I5 |/ eplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
* t* t* D7 A# j& x& R: W+ LThe cold hard reality is this: virtually everything in the space is changeable, what worked today can9 L$ [' H8 w$ M, \
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
4 J1 W! @2 t) R( ~/ XMost of these things happen suddenly and without warning, and they all contribute to the amazing' K/ C' i7 P f3 e9 P4 |
learning experience available to anyone with a few hundred bucks and the ability to open an0 N; P1 J: q. E! v" b5 y
advertising account./ o* F! H( ] G2 q( l! n
Your competitors are willing to work at this around the clock. This isn't a push button, instant business' }2 B& j$ M4 ]# }5 n4 W
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet9 ]' j! [; f' }( R* Q9 g$ C
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
( T. n1 S Z$ Y0 dtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.) Y' ?' P/ f# a- t6 u2 q
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you3 @& L: A0 D: f# D/ u8 e
started building PPV campaigns right away from start to finish. With that said, time to jump in and get( [4 [/ b5 H$ x; ~
started building.
- t0 Z7 X# a6 h* Z7 z1 ^3 ?Things you need to get started:
+ n0 B" D9 F1 |- u1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
" H+ b# ?2 Y4 K/ T! [( f g2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
7 X: m/ h: ?* M3 `' Y3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic), k; ?1 p2 l3 q6 G+ |- ?- k
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)8 s( o3 H) D/ S
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
1 W& d6 F/ h, }* A, y1 uwith PPV.
0 ~5 U7 P$ l A% QBasic Getting Started Definitions
& ~0 N5 C! o7 B1 mAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
; u. i) @: Z: I9 A" t3 @affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
/ Z' `. {8 H0 |, i8 E* b5 v6 n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
. V9 y+ `8 Z1 F9 ~types off affiliate networks are cost per sale (CPS) and cost per action (CPA).# X: @( T- b% `2 g; w0 K
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
. O( f8 Z/ H6 q! zreceives a commission on that product. An example would be the Amazon.com Associates program,
* d4 g, T; N" n( y/ `% MComission Junction or Clickbank.
4 A( Q8 y1 R" M9 pCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
9 I5 \% e! N; E; {& g- ?8 kan action like filling out a form, submitting their email address, signing up for a service or sometimes3 F2 Q: r# v+ M y# T, ?5 {
buying a product. An example would be Ads4Dough or Neverblue.
& L. Q+ H8 x7 R. g" {2 yAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
0 g# J4 |9 r3 Paccount, getting the affiliate approved for offers, bumping payouts and just about everything else! P1 m" a ]( n/ G1 b; w4 \
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
" O4 N4 i/ _ Wright from the start can really help you.
) _ _# ~( n- M! QPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served7 k: H* T8 Q, t- a* c& E5 Y
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
& g9 {) y, M$ O) s. rview, starting anywhere from .01 or .015.1 L3 j2 I' r( j4 D' [) u y/ N
In order to use this type of internet traffic, the affiliate can sign up with a number of different
+ f/ v# c5 a9 Z3 O3 ^( Acompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,8 \, a: w4 i& v* {/ |2 L
MediaTraffic, and AdOn Network.
5 W* t: T% m. u" R, P6 YDon't popups get blocked by pop blocker software?, A6 F" k+ ]" g+ H# ^; _& b0 S' f
No. Popups are served in a new browser window as if the visitor had opened the new window1 S' H q8 u( D3 e+ {& y. a
themselves.
) Z# r ]- ]) v& w4 ^# MHow many popups get served to the visitor?
( w0 o9 l( G3 nThe number of popups served varies depending on the PPV network. Some pop more frequently
! L, {; o4 h6 Y. G3 t(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
9 z. W# r* |% q Z! S+ lserving this kind of advertising, so they have to toe the line between keeping their software
# X$ m+ \* b3 } {- w3 bdownloaded and still making a profit., F+ t$ T' d* h
Isn't this type of software bad? Why would anyone keep it on their computer?5 |* n* J% V: y- @6 \ v! H
No, this type of software doesn't harm the user's computer.
/ c' f1 b- O$ F3 P0 x. [ pCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
& K+ K- { s/ m' L& B) btoolbars or videos to place the software on their computer. The visitor keeps the software in place so
a- g) [5 T J4 { Ethat they can continue to have access to the incentive.
; o: H3 Q7 n9 l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
' |1 y# D2 J" O# } b9 I; DHow to Get Accepted into a CPA Network/ s/ v% i9 o# F; J8 g9 a
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place E9 b F. W0 \* O4 d( u+ S
to start looking for networks is Offervault which lists offers and lets you compare payouts across( \+ X0 _4 R! A+ V7 P1 L, T
different networks., L* y/ p; _! x7 Y
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher) g) P) D/ o& s
application and be as specific as possible about your promotion methods. Usually some time after
" ]6 F( E& T! H& m( s8 I: mreceiving your application, the company will call to interview you. The phone interview is a critical& W9 ~& }# m* ~3 v- E: S/ B
part of the application process, and most networks will deny your application outright if they can't get3 S4 A0 Y" l2 ]9 q0 c9 i k A
you on the phone.
: m# ?- O* q' U3 J( p; E: w. y% LOften, the person who does your phone interview will actually become your affiliate manager after
; M* o! L; H! J* e* s( vyou get accepted, so it's a good time to put your best food forward.
1 A) b9 }- D4 \( l6 _You might not relish at the idea of someone grilling you about your internet marketing methods over0 n N' K0 q/ P& Q' Z, c; j
the phone, but trust me, this part is critical. Have answers in mind for the questions:# f0 j7 x( K9 X# o& k; L
What methods do you use to market offers?6 U5 h& g+ P5 C% W
Do you already have a website you will be using?/ f9 \: O- {! I C: ~# G2 @. V6 h
How much is your advertising budget?
: k& w( P- u/ J+ h' S1 DWhat other networks are you a member of?
3 Q, l5 N4 @5 v' _Who are your affiliate managers at these networks?
e: M; _, }" M4 o- d- X+ s& lDo you use social media (Facebook, twitter, etc.) to market offers?
. K' ]6 R" a! j% l1 @How much traffic can you drive?7 ?2 K4 c% I. s, Y4 M
Do you have a personal recommendation from anyone who is already a member?( r7 M9 f A( e5 Z5 m
Once you provide satisfactory answers to these questions, the network will approve or deny your) X8 u8 X; C7 S. n
application. If you get denied, just keep applying or call someone on the phone and try again. Be" t! v1 L5 d* I5 v% p! J
persistent. Also, getting a personal recommendation from someone who is already an active affiliate$ O- H, W3 Y% Y- a( n- x
for the network can be helpful.4 m# t" m, f1 V0 E5 l* _, T$ K
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate+ u% J- z0 i3 q u+ h
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
- q# o1 V. w3 X* K; i% M- [owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know: f, ~0 |0 a7 _# x
people can open a lot of doors as far as networks are concerned.% }7 |* L) C+ `/ o% ]/ g
After You Join a CPA Network3 I* d5 q- \2 R5 I
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager) K9 d* A3 g9 P9 P+ a
and make an attempt to get to know them a little bit.
( M! b' Z; G- ~0 a- d" V* U$ z. UFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
9 o9 ?# J) B+ t1 {, i8 Zweight in gold. Start feeling them out from the start and try to get to know them. Once you get3 P/ ?8 J; h! m% r! ^/ m( g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4( @' ~% Y% N8 J5 u: O/ h6 y( B
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout8 z# c, @/ e+ J" ~' v) h
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
- S3 p$ |# U0 Eemail.: f% [; C+ B0 n2 b6 ~
For more helpful info about dealing with affiliate managers, check out:
' U) f1 Z+ U: t' Yhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/$ A, d) O% q# u" e
http://www.mrgreen.am/affiliate- ... iate-managers-want/
/ @3 Z; Y! v# Q/ G% h7 G* L- ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
% C; y$ w/ D+ M5 LSet Up Web Hosting
0 I6 A1 l0 P# `+ t+ tGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said5 S5 J3 Q9 N* }& d* | i% @
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
5 O) d% _6 J; n7 [1 [3 L( v4 Jhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
# D! G; K7 Q# ^ c8 Lwhoever else is on the same server as you.* G+ C2 O, t" m; R: E2 Q8 ^
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast; W3 U/ ?1 o. X S/ M5 R
enough that the visitor can't close the window before your pop up is even shown. You have about 3
% K3 Q S, J. b4 q! J" m2 nseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
% j' b2 Q1 C# G% h: \To explain the difference between types of hosting packages, picture a refrigerator (the server) in a2 Y' p' m1 l$ L6 F5 x
house full of roommates (hosting customers)./ U# {0 v0 E! _3 a$ U
In shared hosting, this is like having roommates where everyone has no specific designated area inside2 c! Z; {9 J: q y6 S
the fridge where they are supposed to put their food. Everyone just jams their food in however it will, Y, [3 R: {; f& L* x1 r
fit.
$ j4 `/ S/ s" ?4 ]; oSay your roommate brings home a large turkey. They will then take up more of the refrigerator than, u; e4 @ V) u" L4 m
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
/ a* i7 Z- O% s6 Z7 I$ atheir food. Everyone else's food in the house has less space to take advantage of.) A+ @* F# R. x! @, E& Z
If you have less server resources to take advantage of, your ability to serve popups will slow down. For4 j0 L: M+ }7 |) |2 F
any type of hosting this is a bad thing, and especially while running PPV traffic.
2 n# B5 p: s: I! iIn the case of a virtual private server (VPS), everyone in the house has their own designated space; J; J# ^% g" s4 S7 B" o2 r
inside the fridge to put their food, and other roommates can't come into that space. The server is3 Q! Z2 m8 O( Q" j% C
partitioned, so that each customer can only use a specific amount of resources at any given time.
( b6 l% @- ]( o U$ nA dedicated server would be like having the whole fridge to yourself. All of the server's resources& b4 k3 ^. i5 r# D" j2 ^
belong to you and no one else can use up those resources. This makes it possible to serve much more
& v# ~9 g+ V9 @traffic, faster.
: A8 a( _# Q) a" IAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
0 \' x4 C. J5 B. \- _Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
5 j0 f \) D* Yhere:2 P( w& I: m, o3 M7 {# P: m
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-# n0 S' t, \- u6 p& L8 N# O
VPS&highlight=hosting
! T" H6 W! o1 V7 A: CDedicated-Hosting-vs Shared-Hosting5 S: W* O. E: f1 C' [. \' ?' [
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
) F! U. m6 t. J1 N* qHosting...Your-thoughts6 y) f! ?& u6 T2 o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
: q; `+ E+ L8 GHosting Providers for PPV& Z' l) l; j2 c2 B, y0 a) m I
Beyond Hosting
% I+ l( n8 \ \& z/ Dhttp://beyondhosting.net/
6 a. J5 t/ f% @' IWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
( |- ~: a3 u6 Z# qreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when8 s6 _ L" ]. L7 @ a' f3 O' I$ ?
direct linking with PPV. Also, these guys provide great support.
& r3 o1 c- B5 Y6 S6 SProsper202 Optimized Hosting/ |& }8 d2 k/ d* v3 x8 S+ x
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/, E6 {& W; T) X( ^
CPVLab Optimized Hosting
) h% p. o6 V2 shttp://beyondhosting.net/CPVLab-Hosting/
- v" v2 ^1 a! U& j7 aDomain Names for PPV- n* Z8 C& {1 W$ R
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
' X; y) v6 Y2 }( ?" D/ Dwhere you're going to host your tracking software and your landing pages if you decide to make them.- y, q( j# a4 U) S. _( \0 O
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
/ R6 J# q, k$ j6 tbland one is fine to start with, to host both your landing pages and tracking software. The .com,1 b4 h+ B# n( X C# P
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a* r ^8 c; u4 H7 @
term or build a whole website.- n+ L4 K3 S& N- T5 h% ?4 t- s/ u
After you buy hosting, a domain and get those all attached to each other, the next step is to install
' i" Y% a+ J! I. y- @tracking software on your domain. This is really important, because it is necessary to track your
4 q7 b8 a: M7 @: f) V" k8 |, O9 Iconversions down to keyword level so that you can optimize your campaigns. Without proper* }' i! e* u1 ~6 b: H
tracking, it is impossible to know what is working and what isn't.
6 \% N% M" k! w+ uTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
. C( v3 b' l. h H% gis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.& _( k0 M# H- r! M/ ^
Prosper202& ^0 ?& f% _3 u2 m# m0 v
http://prosper.tracking202.com/apps/
) _" c: F9 ?" L, XCPV Lab! ]! w& b. s3 b
http://cpvlab.com/- H+ J0 T6 s$ G
CPVLab Help Videos
- J8 `+ r( m; ]2 o( E0 {" z0 }http://ppvlab.com/oweiw/oiurw/vdm.htm
; ^( K$ \3 X: p" cAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an( E8 }, x5 b. _0 _
industry standard.
* {, y( y7 p B$ z5 L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7, B" N- k, \! o% N5 \! _- v
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
/ w: b: P; Z7 i) `good support if you have problems with your installation.# g+ }, y+ Q3 d" `( [2 W; f; N F
Tracking 202, {5 ^. K* W9 d6 i) L) o( o
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
1 ~8 {: O# d [( j2 L% q- q7 Kcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
4 U3 S4 {1 S* I0 C8 q! ?9 s! h* karea.* Q+ D5 t4 @3 B, ^9 |( R
If you choose this option, keep in mind that your tracking software, one of the most important parts of) c! D2 [) G: ^ d
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2026 h% [8 D# z3 z- I4 A- j- \
interface, and their hosting.% U A; K2 O& L) Y
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords2 G2 I% i* ~0 m+ T5 Y! ^; s; A
and targets which you are bidding on. Leaving this up to chance in order to save money could
, J. |6 E, _& E/ O" C7 f9 I% ?) T' gpotentially leave you open to huge risk if someone else caught on to what offer and keywords you, X2 S2 \, p% r7 M% ^
were using.9 K R3 P4 v( D, W% E
Choose An Offer" Z: Y$ ^0 A1 {& W! Y+ K
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.9 d( w! i# M V' }
Lesson on Offer Selection
* Y g$ z; H3 dhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers) l. z4 [/ _( S% s& |
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.2 ^/ m5 W( L4 b- ~6 B' m* g
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using1 G) q. C7 G. a [. z( v7 S; D9 Z
LeadImpact as the traffic source.
, S+ C4 {% H" d1 ?6 Z, {( LNow the best way to learn how to put all of this together is to just get started. For some variation in/ b/ b! }$ s k4 L1 y" U, m
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
. r. T6 o+ ^/ M$ s4 @4 xcampaign.% d1 m, \! Y$ u# ~& H& l5 i3 M
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
" \2 P8 @" |) m1 T% p0 a4 Spage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
' U1 v" B+ L$ n8 w3 u8 o# Xthat all traffic is accepted.
. ^ [ R; K2 F" lFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
' @& x8 W" P9 P# qThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
5 Y8 r0 H1 ]; i& ]+ |' d. Xget creatives like banners or images specifically for the offer.
# W( h9 q# J5 T; ^7 S2 c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 82 b: Z! }# u1 W% y$ g
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can w( w: B. X7 h) \
track my keywords. Without doing this, it isn't possible to see what's converting.
& {. E, U4 ?1 D8 BIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
' D0 [) O0 O* u6 N0 x5 o: f4 q* a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 94 C9 O @; L0 U& e0 U
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the7 u9 ?% a+ K) ^- B
bottom of the page:
( r6 {5 k( y1 i; GNext, I have to cut and paste this pixel into my offer at Ads4Dough.
+ q1 n3 _+ }4 l3 X0 O1 n oClick on the offer → pixels → Add a new pixel and this comes up:2 _2 h# d1 U4 H2 {# {3 d
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
$ X2 d& y& B2 q1 C5 gfrom your software into the box that says 'Enter URL of image to load'.
; ?+ r* x: Z0 c" `& I) }7 GOnce you do this, it should look like this:
5 z' _" M! K. W# C: i* s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10! z5 R+ ^2 @( \
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:9 A( W, L0 h! i# Y3 j
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
# }1 C; g6 C, NProsper or CPVLab.
/ r9 v+ j8 h/ A4 F6 f" b
. l- Y/ ]" r; H" K _3 x c |
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