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PPV GUIDE [PPV新手入门][28页]8 H3 {: x& W( |4 U$ t; f8 d, Q3 U& {8 X
详细的请下载电子书！
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" j8 w+ @5 l+ p+ n7 e6 r
Newbie Guide
, ], L- }9 [, X7 w+ HPPVPlaybook.com
4 f$ _- q2 T- v" D. rTracy Shaffer
: K L: a. w' n1 W5 ?David Ford
9 w0 z: G4 ^3 P/ w: p+ G' w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 11 J, Q* Q# p" @5 K2 `5 O+ [5 i
Getting Your Mind Right to Start Affiliate Marketing
p2 R% H5 f, [3 r5 n6 z* T/ u3 WThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
9 S# {. n( J" ^! x# o6 w7 ]. J1 G' `ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where6 n a% N/ g- m9 N
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing$ q' Q: X5 o; \1 V$ H5 H
with any success, these claims are laughable and far from the truth.2 L7 P; ?0 A# J# Q6 I( l
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
' e. j1 E6 p, W- Qflow management. The main benefits are the low barrier to entry compared to other businesses, and: V8 v3 B2 `1 R1 I1 Z/ {2 P0 c$ o
the ability for a marketer to be a one person shop and make an incredible amount of money with low( u& x2 u: z6 w
overhead., M8 z" a+ U& C% n# _( H# ?
The winners in this business are the ones with persistence when nothing works, who know there's/ j, y- |0 @9 W. V
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.0 a- g2 S1 q1 q0 Y. _
The cold hard reality is this: virtually everything in the space is changeable, what worked today can, y7 G* n; G1 c/ B7 R% G. A; l
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up." E/ q' Y* R) E7 }
Most of these things happen suddenly and without warning, and they all contribute to the amazing6 `$ D v: r4 c6 X+ i# F3 ~
learning experience available to anyone with a few hundred bucks and the ability to open an
$ @" t3 O- f, `$ b) c9 wadvertising account.
/ e( \ U! V* ]2 F/ X3 AYour competitors are willing to work at this around the clock. This isn't a push button, instant business. \1 }: _! }; K, s
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet0 q' I% p% K8 T9 w& o+ b
marketing has spent countless hours learning, trying new things, launching, tweaking, improving, F3 ^# o0 |" w4 q
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.! a, U8 h4 C$ W3 p s# b
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
# `+ {% d5 P \3 y0 I- K; ustarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
0 w+ t) G' X9 fstarted building.
9 \5 {* q9 D* ] B! XThings you need to get started:' y. R: t8 L9 y; e7 E$ w
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)5 ], n, E2 {8 V" ?% C
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
I) u" F4 x9 e. C3 B3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic). ?" M- `% o# T `& @+ C$ j, c
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
`, e7 q' \( o3 JThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
" }! b9 g2 L% Q5 H8 Z/ Gwith PPV.4 \ L0 C- v, |* D
Basic Getting Started Definitions
$ R, q2 Q6 i; A" C6 h8 U9 d% LAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
% g" S4 Y1 z2 yaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main' ?2 g) F9 p9 }" K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
: w% Q, F! i3 \9 \, i% z1 U; Jtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
$ z' G6 j3 j: }( y# I3 xCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate- c0 Z/ [( d9 |- M( t! e9 C. Y; C; E
receives a commission on that product. An example would be the Amazon.com Associates program,
4 A( b4 I; S5 J" y$ SComission Junction or Clickbank.
6 J) Q: N+ I# B0 m% N1 GCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes1 U/ J8 w) R' u5 F0 _4 Z7 l, `
an action like filling out a form, submitting their email address, signing up for a service or sometimes
0 ]& M- y9 {6 |, n" Hbuying a product. An example would be Ads4Dough or Neverblue.* G6 G" F( _" b# @8 X& {4 u- [7 o
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
5 |1 ]! M( A9 { Caccount, getting the affiliate approved for offers, bumping payouts and just about everything else" X3 K/ s% \# p | Q9 g
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
& ^! F+ B6 f% yright from the start can really help you.. u2 D6 D& I2 K1 S
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
* W; u! W0 R9 X0 Kin pop-up form through downloadable software on the visitor's computer. The advertiser pays per! x# p `5 G8 T
view, starting anywhere from .01 or .015.3 M* V. ?2 w) s" D+ f
In order to use this type of internet traffic, the affiliate can sign up with a number of different
! g P* k! i3 E6 r" x0 [companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
) o. J. ^& [2 L+ fMediaTraffic, and AdOn Network.
( L" H2 F0 o4 k) H/ G% t6 sDon't popups get blocked by pop blocker software?1 `" ?' \0 W! h: z" D6 k
No. Popups are served in a new browser window as if the visitor had opened the new window
' o0 u' P0 X1 f# z5 {! z$ |/ E! Z5 kthemselves.
9 @! Q U$ n1 q) n7 J/ F# n, xHow many popups get served to the visitor?
' r+ ]5 g q' ]/ ^: bThe number of popups served varies depending on the PPV network. Some pop more frequently
& C* s- d8 Z5 y) Z# s, y(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
$ |1 [3 z7 R+ A+ u/ [/ i: Y7 pserving this kind of advertising, so they have to toe the line between keeping their software
$ E9 ~% O% l5 t1 L! X+ n v, idownloaded and still making a profit.
6 r4 a1 ?0 [; k! ?, xIsn't this type of software bad? Why would anyone keep it on their computer?) ^+ M( S' r" H6 `% @
No, this type of software doesn't harm the user's computer.
9 x% U8 h- b$ h; `% P0 XCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
: S) E! s) V1 T1 y$ H2 `3 vtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
* G. ]7 E, v7 ?, i" g, [1 Lthat they can continue to have access to the incentive.3 l, |" y6 ?; G$ F3 Q! ? L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 30 ?$ Y7 `0 s, @% l
How to Get Accepted into a CPA Network
, \% b) I0 U: ]+ cIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place# w/ Y5 q* @" b4 S* e
to start looking for networks is Offervault which lists offers and lets you compare payouts across1 r- T( _- D- @, H$ x
different networks.
& T, }' G* H; e. @" QOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
- @3 E0 K" Y9 happlication and be as specific as possible about your promotion methods. Usually some time after1 q8 o$ ~ A9 e3 t
receiving your application, the company will call to interview you. The phone interview is a critical5 D5 H; B* S: M/ V6 _
part of the application process, and most networks will deny your application outright if they can't get b0 k! ~9 j0 v" v* J- W
you on the phone.
) w2 ?. F/ [: Y1 a7 sOften, the person who does your phone interview will actually become your affiliate manager after
+ z7 b6 g: t* {+ m) s) uyou get accepted, so it's a good time to put your best food forward.
- C' l6 j9 A9 N4 qYou might not relish at the idea of someone grilling you about your internet marketing methods over. d/ H) _! v' V9 B" v% z& X2 k5 T
the phone, but trust me, this part is critical. Have answers in mind for the questions:
' f7 c2 C: }- v2 O* C y3 G0 }9 {+ MWhat methods do you use to market offers?$ ^8 `/ b S, W
Do you already have a website you will be using?
0 b- w+ M3 m" C) g9 G1 ^8 d% V9 ^How much is your advertising budget?
# O6 A* W& M" ^" s7 F7 vWhat other networks are you a member of?
; H6 y/ \6 V+ {4 ~. vWho are your affiliate managers at these networks?0 o$ y3 [7 z! s
Do you use social media (Facebook, twitter, etc.) to market offers?1 j8 t5 B6 a/ _( Z/ r8 A
How much traffic can you drive?$ _6 [" E8 v3 l# q5 I0 ^
Do you have a personal recommendation from anyone who is already a member?
# H+ b$ S" P0 i6 Y0 wOnce you provide satisfactory answers to these questions, the network will approve or deny your
% ~: K; ?2 R0 X) h4 ~3 oapplication. If you get denied, just keep applying or call someone on the phone and try again. Be" q& s s& B# P% F& \' V6 E
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
. P4 j' ~6 m' D' rfor the network can be helpful., n6 a) \: }2 h* E
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
R5 L5 t- U. A: kSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
) Q; {, R' ?4 m9 ?: S8 O+ wowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know# _2 j# H- N3 ^$ M7 m+ d
people can open a lot of doors as far as networks are concerned.
( h; g4 a( K sAfter You Join a CPA Network5 ^" Z% p6 [/ f2 m: |
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
9 m* x w8 ]% [4 t5 b, ~5 Y3 H: \9 Qand make an attempt to get to know them a little bit.+ o8 f: G) k0 h# e
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
& q6 ^3 }: T6 wweight in gold. Start feeling them out from the start and try to get to know them. Once you get/ A9 Q1 ~; G! ~0 |( G! V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
' U, E# q$ Q6 J: g9 Z2 k8 w: g. ^9 v4 Llarger, they can really help you with your marketing efforts, scaling campaigns and getting payout x+ R# Q7 o$ P' O' ~
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
( B0 }: i# @) zemail.& P) w) V1 `) |# V
For more helpful info about dealing with affiliate managers, check out:
. \6 s( a8 @# B+ B& uhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
- I) u& e2 m6 P7 ?http://www.mrgreen.am/affiliate- ... iate-managers-want/
. x! ]9 D2 V5 ^" }) J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
. i* o: i* n) P! W0 f' tSet Up Web Hosting. o; r p" ~/ t0 O
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
: I& }2 @5 v9 Y5 f3 m* aabout internet hosting. In general, you get what you pay for with hosting. When you use a shared/ D5 K& v5 T( u1 k" l6 V" [9 }8 x
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with* Y! _) v" J5 |! ~# n6 X" t9 ~
whoever else is on the same server as you.2 y m# @9 b( h' {: \! Q; t( p* S
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
# m' L _# W! v! A i& V" C2 A5 Y* Penough that the visitor can't close the window before your pop up is even shown. You have about 3
. ^. M7 `5 {' u oseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
$ b+ X8 W6 a3 o E% A5 i9 mTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
1 e6 I4 V3 N, h' k+ Hhouse full of roommates (hosting customers).1 |2 L; ~4 W; {4 T4 y% m1 F0 c# c
In shared hosting, this is like having roommates where everyone has no specific designated area inside
2 w, M9 v* O6 _9 u# C! Z6 Ythe fridge where they are supposed to put their food. Everyone just jams their food in however it will- h3 z6 ]9 |& E$ d' X; ~1 |
fit.7 s S" _% u- U; Y
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than2 e7 {2 R0 |; s# ^2 S3 d! U3 M
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
, r$ W, m& A7 U( Q! [their food. Everyone else's food in the house has less space to take advantage of.
1 p; X, W Z" c2 Z) [' yIf you have less server resources to take advantage of, your ability to serve popups will slow down. For5 P0 R' B5 _# z3 r
any type of hosting this is a bad thing, and especially while running PPV traffic.- a$ O( s7 a, F6 J4 n; A) S
In the case of a virtual private server (VPS), everyone in the house has their own designated space) E. X. w R& h9 C% u
inside the fridge to put their food, and other roommates can't come into that space. The server is5 R D! C# h$ e
partitioned, so that each customer can only use a specific amount of resources at any given time.
6 ` A5 }% \: j9 |1 g7 `/ \) WA dedicated server would be like having the whole fridge to yourself. All of the server's resources. d4 u e/ O7 a" {
belong to you and no one else can use up those resources. This makes it possible to serve much more
4 Y0 c1 m$ Q* E2 d+ Ntraffic, faster.
4 D8 x$ l/ _. G7 R8 oAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
( E. T b6 q! e# |# `4 _Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is$ j5 {3 {( k& @8 T" b
here:
: t( R) B; g2 c1 P9 ohttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-$ @; P+ _$ y/ a5 F9 Q
VPS&highlight=hosting. X* h4 _/ f: C, b! G) _$ C
Dedicated-Hosting-vs Shared-Hosting
/ q) J% _' n& B9 Y5 n. Rhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
4 r0 o$ z; ]6 Q1 @5 {: l) MHosting...Your-thoughts
# s# s, Q3 r k4 H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
1 k3 g p6 _( B' KHosting Providers for PPV# }1 P1 O& w8 _6 X) K3 Y, P; J
Beyond Hosting
8 ]/ r+ P, o" ]: k+ Shttp://beyondhosting.net/1 i3 g4 |' Y, R) Y" N( H
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment9 k; X$ X- L; L& v! A4 Y' O* N
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
, c! Y: F! @1 r+ L- X( Ydirect linking with PPV. Also, these guys provide great support.7 ^. e0 i! e" n1 ^: L- K* {/ K
Prosper202 Optimized Hosting8 z! G7 j1 @' L. a; P
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
# E6 f) \$ h) O9 {8 p* c2 ~CPVLab Optimized Hosting5 p4 D" ^) I p, T3 r
http://beyondhosting.net/CPVLab-Hosting/
e. m7 f! Q F8 |1 tDomain Names for PPV3 O/ O" p" _" D7 L. G6 n' Y3 Y, w1 `
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
1 d" c8 R2 u9 g8 f+ m" e0 Iwhere you're going to host your tracking software and your landing pages if you decide to make them.
8 T1 S+ U: A' }6 d# ~Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,. X: V2 H# G0 A' t
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
) I5 K& N9 {/ l3 R; h.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a" m- x/ o7 J% X/ ]
term or build a whole website.
) E; K+ j5 i2 @) \After you buy hosting, a domain and get those all attached to each other, the next step is to install9 D* s7 m3 V* X& c* {! B# g
tracking software on your domain. This is really important, because it is necessary to track your
) c; @) i6 M/ l A. @1 ~2 r- xconversions down to keyword level so that you can optimize your campaigns. Without proper1 a& c; p8 V; t8 N
tracking, it is impossible to know what is working and what isn't.
( C0 p0 \+ F( RTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software! C. v1 M% A8 e5 T: i) {
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.1 P6 n: T1 _6 B# u2 ^
Prosper202
0 f5 M/ _+ @4 }% b3 d6 @& ^http://prosper.tracking202.com/apps/
0 S9 l9 `, |' G5 P+ W# y. K# v3 gCPV Lab# Y/ B% ?, M! ]4 @
http://cpvlab.com/
2 c" s8 @& ]% ? N$ F) s5 \4 t; d ]CPVLab Help Videos
4 G! t6 a P1 K. B) \, Xhttp://ppvlab.com/oweiw/oiurw/vdm.htm
$ h7 S. I$ }7 G& ^" L1 m* ]* ?( cAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
1 D6 X: F# p% J- F: Dindustry standard.
. @0 X6 Y* N0 |% D% n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
; W+ b" B6 `. }CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from$ z# @2 n; u( ~( s1 M* h% ]& v7 h9 t
good support if you have problems with your installation.
5 [" x, S1 f8 R+ mTracking 202+ G v- A0 W9 M( A( Q* |9 E
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
( `; V3 K- N, p4 f/ Tcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user8 A$ H4 p1 r7 N. b$ \
area.
) c l. a& V# P+ P" pIf you choose this option, keep in mind that your tracking software, one of the most important parts of: l1 ?4 c8 v$ g0 ?2 z- k$ t1 H; e
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
f& Q" i, r6 a$ N7 Ointerface, and their hosting.3 }' _: O; }' ?) w6 X
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
2 g) \, V) R# ^and targets which you are bidding on. Leaving this up to chance in order to save money could' ^7 Z# G; v( K; z( D. |
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
: {8 d1 K7 m; z1 i& Y1 E D8 xwere using.
9 L) ?, j0 G+ U8 E1 F& t5 @Choose An Offer
, d- M* z, Q! }4 V+ qNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.: ^0 ^4 a9 I. k% f
Lesson on Offer Selection
! p0 \ C" i. H/ ]* e, Rhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
/ f8 e- G; o; eIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
6 Y2 G6 z1 u, A1 a" L% vTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
, c g0 o4 L p% O0 K- g0 jLeadImpact as the traffic source.- j# w4 M% F2 \8 I5 ?" v
Now the best way to learn how to put all of this together is to just get started. For some variation in9 @+ ^! h1 ?8 S; `5 S: H1 ?
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked) }1 W: }$ e6 S
campaign.
. [/ I* [0 Y# SWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
J1 K0 E% _8 A- g6 Rpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
# d% Y9 q- j. H/ Dthat all traffic is accepted.
7 [$ x! `5 K6 U' t) b- DFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.. H' `' S, O- M$ B- |; Y
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can/ F; C6 q- x+ D0 x3 G3 p% C
get creatives like banners or images specifically for the offer.
- Q; F' K0 N2 W) g$ Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
; \5 j/ s; t2 |( l* MBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can8 W3 p6 U0 F& P4 r
track my keywords. Without doing this, it isn't possible to see what's converting.
; X( T0 @ o! d; P2 S& P3 S4 BIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
; @! g" i$ @# k* M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
; W* k" ^3 V3 P5 x$ f. ^In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the+ E8 j2 z$ H6 x% S4 {5 j1 Z5 S
bottom of the page:
, w! X; y$ R" ^Next, I have to cut and paste this pixel into my offer at Ads4Dough.
* ?! `* q9 y# B0 I5 [Click on the offer → pixels → Add a new pixel and this comes up:
: V( O7 Y: X5 i& ]Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
9 I- {8 N9 n3 K2 Yfrom your software into the box that says 'Enter URL of image to load'.6 Z+ W; m |. K# s. T
Once you do this, it should look like this:
- s' F" S' V! d, K! y8 H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
0 \0 ]% i9 p8 p% Y( f0 |Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:& S& j- r& l$ O6 w
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either- H5 O8 @! x! }
Prosper or CPVLab.' A* l/ C' J( |( I2 p
* p" c. W) S' \2 D8 L4 E& [# b$ g
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发表于 2012-12-27 18:47:17
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