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PPV GUIDE [PPV新手入门][28页]" p7 A) L7 B' O# q
详细的请下载电子书！
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. s9 W7 [0 b: ^( _2 U6 h5 X; d' ]" \
Newbie Guide
0 V0 q1 f7 D" S! lPPVPlaybook.com
' k, \! t5 h+ `: X( }/ OTracy Shaffer
) Q% z& y: |. ^David Ford
+ Q0 e! U* \5 C8 h. [6 |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
% t; ^1 c+ E" h5 i3 RGetting Your Mind Right to Start Affiliate Marketing
1 S6 z0 j0 Y4 pThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
8 d E2 i) ]+ x- @! o# k$ O1 fever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
' o3 Z& @* n2 k( @( A1 [ Lyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
6 Z" Y' j4 y7 C% B+ `! i; ^with any success, these claims are laughable and far from the truth.+ h c% T/ x9 W2 p
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash' R" m% O+ S; x+ Y1 q4 i+ |
flow management. The main benefits are the low barrier to entry compared to other businesses, and
3 x* E+ C: p9 b, S/ ^6 M8 Tthe ability for a marketer to be a one person shop and make an incredible amount of money with low
3 ^; c6 ?! K8 v, Noverhead.6 t0 r" N8 M: ?7 q
The winners in this business are the ones with persistence when nothing works, who know there's
5 z) b) ]$ j, z' xplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
4 Q/ n1 j6 Y; d7 J3 L! ?9 kThe cold hard reality is this: virtually everything in the space is changeable, what worked today can+ Y) e0 A/ n: B( c
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
% z' _. E( B& `Most of these things happen suddenly and without warning, and they all contribute to the amazing
( m; d. N, X: m. Elearning experience available to anyone with a few hundred bucks and the ability to open an
5 p: R3 b( K- g& i. xadvertising account.
3 l# A: m0 s* j% SYour competitors are willing to work at this around the clock. This isn't a push button, instant business
& s0 o6 A% }- swhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet& o8 C% \* z; g" r3 F* }* z
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,. Z$ R! t+ t( A/ p7 x$ g
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
$ Z* ^. s: {2 L$ t% E6 q" {: `2 ^With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
' i1 L4 a/ W; _ m( ^$ [! w; _. P9 o& Wstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
0 }; l+ ]2 h( y) Kstarted building.
/ H/ n, ^5 [* \+ M D6 fThings you need to get started:
j. V3 c7 G) t: J+ |+ I+ N) m8 A1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)" Q: }+ b/ Z |- N& [, f
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)3 B0 O' v/ ?% C
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic). S) Q5 q0 _$ m' S( a8 |9 o) m5 {
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
( i+ g/ o" H. _# v( L' ~% x( CThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
9 d) w4 }2 O2 T& Wwith PPV.! G/ k) X" r+ ^* B# E
Basic Getting Started Definitions7 C7 a$ r( G' V/ E
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
5 J* \5 X) l% Gaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main$ e7 f5 @9 q) v" a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 26 E2 A' z j* _' V7 _3 U
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).- M9 Y3 F0 ]( Z$ c! E/ {
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate* D3 `3 |" M+ s7 o @
receives a commission on that product. An example would be the Amazon.com Associates program,
0 ^1 E9 W i ]6 Y' g4 hComission Junction or Clickbank.3 \3 O/ B2 S% X) E' e5 E0 ?
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes' @( n2 P3 q4 }) d# ]) }
an action like filling out a form, submitting their email address, signing up for a service or sometimes5 @4 X* M" c g+ O d% Q4 O
buying a product. An example would be Ads4Dough or Neverblue.9 V8 l2 e# w7 Z, B6 C
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's* _$ F4 P6 v. K/ s2 A
account, getting the affiliate approved for offers, bumping payouts and just about everything else
5 {. p. U; H- @, Y5 brelated to an affiliate's account at the network. Having a good relationship with your affiliate manager% T5 b. b8 J* {7 x) _
right from the start can really help you.
7 R; F/ H" R1 lPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
t- Y) ~# i/ m; g# r- Gin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
- C e7 `) p6 c) s4 Kview, starting anywhere from .01 or .015.
6 c- I7 `8 Q1 K, `5 m+ ]! ]' |8 @: V1 GIn order to use this type of internet traffic, the affiliate can sign up with a number of different0 b4 K- ]) [& K0 |. q! I# V
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,0 W ?* e% p' D$ a, G
MediaTraffic, and AdOn Network.
2 [. N# x8 ~5 `( u# K& G, Q* PDon't popups get blocked by pop blocker software?- t: h4 X4 w& v( y1 I) G
No. Popups are served in a new browser window as if the visitor had opened the new window
1 F; u6 `6 D6 Wthemselves.( ]2 o2 H# U; K# Q9 v
How many popups get served to the visitor?
6 u. B, Y3 b- d) ]" ^1 E4 l4 aThe number of popups served varies depending on the PPV network. Some pop more frequently6 o" E# _2 ~2 K V4 G
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
0 {9 Z1 U. v# }! Y. i" a. gserving this kind of advertising, so they have to toe the line between keeping their software
1 o& ]" X! A+ V* `downloaded and still making a profit.
) ]7 {6 E5 P7 e8 [4 h& CIsn't this type of software bad? Why would anyone keep it on their computer?; s% e+ |' b4 ?" |
No, this type of software doesn't harm the user's computer.
3 ?: V( e/ D" QCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,7 K/ C% X5 n5 r
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
w8 ^0 i1 w. K3 v* s% J2 othat they can continue to have access to the incentive.
/ t' J P. L% I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
4 G3 j; r6 I( T h: a" w5 eHow to Get Accepted into a CPA Network
# E, j$ q% Z: W0 o& @" g0 |% DIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
) E/ e% a8 L( G5 ?0 T+ `: pto start looking for networks is Offervault which lists offers and lets you compare payouts across- c7 s( O3 a& l
different networks.
u8 N9 X8 H& T7 `- g0 E, QOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher). W: m" V/ h4 u! y9 P; ~
application and be as specific as possible about your promotion methods. Usually some time after
3 q2 P. \0 G% ]9 d4 Y6 qreceiving your application, the company will call to interview you. The phone interview is a critical2 O$ @" ?# x+ n7 S+ O8 _
part of the application process, and most networks will deny your application outright if they can't get; ^) {3 o i0 F- L
you on the phone.
8 H9 \- L. p) Z9 ]6 R( P! N, p5 MOften, the person who does your phone interview will actually become your affiliate manager after. y& D% _: s* k4 v8 m
you get accepted, so it's a good time to put your best food forward.
. I+ k* p8 C7 t$ Q) D" ZYou might not relish at the idea of someone grilling you about your internet marketing methods over; [9 A+ B3 {6 D. k
the phone, but trust me, this part is critical. Have answers in mind for the questions:" m* X& ~& A/ o3 z+ O* {
What methods do you use to market offers?4 X+ y9 }1 G" A; C; Z3 l
Do you already have a website you will be using?
% ^4 S7 J* } Y+ T7 v2 b8 P: @How much is your advertising budget?6 u" a/ d3 A4 @: v. {. }* C U
What other networks are you a member of?1 }- @( ?6 S$ ?( s6 ? J" |
Who are your affiliate managers at these networks?
% p4 g- X0 ]' L) Q, b4 J8 |Do you use social media (Facebook, twitter, etc.) to market offers?$ q! [7 w0 K' C% ]1 R
How much traffic can you drive?- n* o3 A5 H& ]% n0 T0 i: }1 Y
Do you have a personal recommendation from anyone who is already a member?+ E( v. g' @. h/ t5 p, t5 ~
Once you provide satisfactory answers to these questions, the network will approve or deny your
- A6 x; ^% {5 a# A% T, Japplication. If you get denied, just keep applying or call someone on the phone and try again. Be3 x& c- W3 q4 Y5 B( N$ v4 H/ e
persistent. Also, getting a personal recommendation from someone who is already an active affiliate' F+ p1 R3 O6 `% [0 N# e4 u- E% C
for the network can be helpful.
8 I, @, l9 E2 _! _6 |6 sTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate+ B; g* g+ H% ^
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network( P: c, x4 J, I! W
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know: o5 P9 C) U y; Z6 Q l
people can open a lot of doors as far as networks are concerned.0 R: `1 y p z0 G5 X U
After You Join a CPA Network
6 K$ x& @0 u, r, r- u1 v+ ]# TOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
, h. G& W- N3 z" r- R+ U+ \1 n6 vand make an attempt to get to know them a little bit.
6 A! ?3 N `+ k& a a# ~- iFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
, i5 N% }. @ @6 {1 p9 p( a6 oweight in gold. Start feeling them out from the start and try to get to know them. Once you get* n4 Y2 g- S8 f; N$ o, t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4' f( s+ k3 t& G
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
5 u2 Q) O, g- Nbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus) l5 u, _9 c) O. j% W5 w U; Q2 B3 `
email.! R+ Z$ f0 T0 S6 K9 X6 A$ e1 l4 f2 Z
For more helpful info about dealing with affiliate managers, check out:
% a4 _7 q2 O. E! [# Z3 q! T% lhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/. ]* G7 \9 j+ k# H, S
http://www.mrgreen.am/affiliate- ... iate-managers-want/8 w# D1 J+ N( C# d4 K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 55 N" Y# N: r* A2 @
Set Up Web Hosting6 i% U- Y3 s( W% W" J9 j. R
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
0 d+ v4 L1 M& x1 Aabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
' r+ y; y$ d# xhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
0 w5 x" y- h$ D; j& H. Zwhoever else is on the same server as you.$ I1 u3 l4 s. f% A: y H
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
+ s; o! `! p, f9 H2 X1 Henough that the visitor can't close the window before your pop up is even shown. You have about 3$ C( O0 e/ b8 S8 U7 \+ w/ E
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
3 t) |# @; C9 Y1 S8 JTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
; o H+ P9 G, e* u; _house full of roommates (hosting customers).
$ c8 a$ B- J/ rIn shared hosting, this is like having roommates where everyone has no specific designated area inside
9 `( p4 B4 n$ L7 }: E6 Othe fridge where they are supposed to put their food. Everyone just jams their food in however it will9 C {+ g1 x6 [6 r7 g0 L
fit.
; }" l6 |7 p$ ^Say your roommate brings home a large turkey. They will then take up more of the refrigerator than8 }) v5 Y2 N( ?1 |6 r" a9 b/ J9 R
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
& m% |2 \ m/ m0 Z2 \/ e7 [& dtheir food. Everyone else's food in the house has less space to take advantage of.5 U& D% i( ~" P
If you have less server resources to take advantage of, your ability to serve popups will slow down. For0 m$ r0 c& _: j+ O7 M8 q' X
any type of hosting this is a bad thing, and especially while running PPV traffic.
/ t8 F) Z9 p7 @9 |In the case of a virtual private server (VPS), everyone in the house has their own designated space3 K% E8 w' Q5 E$ `% q
inside the fridge to put their food, and other roommates can't come into that space. The server is5 t1 |6 O. R' |& u' b
partitioned, so that each customer can only use a specific amount of resources at any given time.+ p3 k/ k6 Q, f$ t3 n' g# \1 G. x
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
3 |6 d0 \, z% [1 J5 Sbelong to you and no one else can use up those resources. This makes it possible to serve much more
" P( w. G8 B9 V, u# S3 T9 h8 }traffic, faster.
( [. x6 T, \( @! qAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.( i3 [% a: ]! [
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is4 S! ~4 |! A2 S' ~! c, r" T
here:
! ]; t" G1 @3 u- n# g0 o9 p2 ehttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
+ ^ W T3 ]" S! ?" K( }9 n. WVPS&highlight=hosting" C2 F. Z3 V8 Z- z
Dedicated-Hosting-vs Shared-Hosting- V3 i: a y3 x# E/ b. |
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
- m& V1 Y4 Q' l% f7 z+ CHosting...Your-thoughts
/ e' ^5 G* l" B0 @5 n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 66 ]5 ?- E3 ~/ ]+ x/ d& Y, P
Hosting Providers for PPV2 m& p2 d* T. L+ {
Beyond Hosting
+ Y' @; ~8 ^- Y9 P' X0 M- `http://beyondhosting.net/, ^% A* K# `! X8 h+ [+ r" M5 X) ~
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment2 ?0 E) l' L! W9 J1 ?3 i
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when( r3 ~# }/ u$ I3 L# \. ^4 k
direct linking with PPV. Also, these guys provide great support.
! F0 t' F& a: L. w. k, V3 [Prosper202 Optimized Hosting& ^6 }( b% B1 u
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
: b' @; _9 r7 I+ D& ?CPVLab Optimized Hosting( N! @( e* k- }% w% Q/ M
http://beyondhosting.net/CPVLab-Hosting/. O+ [) j- g+ O3 i4 K
Domain Names for PPV: r2 U3 m3 U9 A' ^9 v+ U
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
5 M+ Z( V) k( S( E5 Pwhere you're going to host your tracking software and your landing pages if you decide to make them.) `( y* [; M& j F1 _* W2 w8 N
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,& h! s9 \# u" }2 {, N6 m
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
1 m! G9 M0 O6 J5 s1 } g3 ^.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
5 ?) q. f0 y" u# ?* n5 _1 Aterm or build a whole website. B9 ?* N. o2 M8 ~) A. A' Z7 }) U
After you buy hosting, a domain and get those all attached to each other, the next step is to install
# K5 p0 P0 Z" A0 Q2 r8 ctracking software on your domain. This is really important, because it is necessary to track your
7 A. Z1 V" j2 g% C% mconversions down to keyword level so that you can optimize your campaigns. Without proper
+ m6 U5 _4 l5 K, W$ g& Otracking, it is impossible to know what is working and what isn't.
7 ]! V# Q0 L) K- A) f+ _! ITo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software; A, t- f1 P' R6 f- r( I
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.7 f! z0 M5 R0 |1 c( E9 u
Prosper202. D1 G/ x2 P2 R, M
http://prosper.tracking202.com/apps/0 V. x( C8 W; D% t0 @; N/ @7 ^, {
CPV Lab2 f9 d' b8 _, k. w% m
http://cpvlab.com/6 {$ V) b& }( F$ y
CPVLab Help Videos
! ?6 }1 u( v: v e% u9 Dhttp://ppvlab.com/oweiw/oiurw/vdm.htm2 W" o' O( P7 a) K0 |; ?, Y' h' y
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
# j4 |; |) d. H- \industry standard.
1 S7 u1 a( m9 I. z7 w2 U9 d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
0 C! I- Z3 P( O0 l6 E$ rCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
. [% T/ Y3 S/ N! S' P! rgood support if you have problems with your installation.
4 k0 i: E* V- X8 r, F7 x* F, \Tracking 202- h# H' A0 Z6 j6 x& C5 H- _
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your0 ?3 Y. ~* g, p6 W$ A
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user( k. S8 p9 k7 h4 g; ?' W. P& r
area.! w% F" y1 c8 f# l! n* \3 F6 K% w
If you choose this option, keep in mind that your tracking software, one of the most important parts of
+ v0 i! s4 P2 `7 F% p. W- r* Ryour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2028 K5 [- Q& K+ q! b
interface, and their hosting.
5 E/ n, ]' t, V. ]) EAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
; s. i" W w. l, y; I3 yand targets which you are bidding on. Leaving this up to chance in order to save money could
3 }# J2 `1 B qpotentially leave you open to huge risk if someone else caught on to what offer and keywords you' s+ w* B7 ~" k; R+ K7 N7 B
were using.
0 i9 G2 u& U5 S0 BChoose An Offer
, v ]+ M' v P! eNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
' G$ P, m, v: D. \$ [5 y: ]Lesson on Offer Selection3 e% ]' `4 B; o7 u4 Q+ z& n! Q
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
6 l6 B |: o1 G2 J4 {0 {% CIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
! B6 |4 }* A- b0 E0 wTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
9 D; T9 l7 s3 tLeadImpact as the traffic source.
, x, s+ x) ^3 @Now the best way to learn how to put all of this together is to just get started. For some variation in% b0 ~# i8 c# n L$ O1 e9 \; V
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked; i6 [& v e( E5 k- A8 C0 k
campaign.
- o/ N, j% E5 n# r, rWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first6 z7 @" X. X( ^% D" e
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
( X! f+ {; ?' A$ C! X4 A4 H) {that all traffic is accepted.* ], I8 C2 M2 L. c
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
! P. j. U4 ~. G" {This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
3 i4 s3 F9 [# e1 N9 |3 P+ H4 tget creatives like banners or images specifically for the offer.' B$ ?7 j" w. t+ Z3 G" P0 I! Q+ N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
% c7 |$ E) ~5 C6 xBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
]. } w0 c' ctrack my keywords. Without doing this, it isn't possible to see what's converting.
0 V% l0 T7 y. x5 J6 X$ }7 CIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:6 a" V, g# G+ j) I- q" a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9) d* |9 V2 ]* Y4 d! T3 ]0 n, W
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
. n0 M) j5 {2 J+ Q. e' Hbottom of the page:
/ U! h( a, c% N2 F+ SNext, I have to cut and paste this pixel into my offer at Ads4Dough.) \, C, n7 u7 G
Click on the offer → pixels → Add a new pixel and this comes up:
6 O; T8 G! _9 O f& M# X \! fMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL1 k& z8 i- t* H8 |" r8 |
from your software into the box that says 'Enter URL of image to load'.
8 ~1 N* {9 `9 c. _6 ?' zOnce you do this, it should look like this:$ f9 H, o& {6 _7 q* k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 101 r$ Q( V6 E2 A X
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
9 `1 x) B6 ]: `Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
& r- ]' U! }5 [! k, [1 nProsper or CPVLab.7 K8 X w7 M. Q, Q7 R# T- R4 r# ]( I
) L3 w6 s8 |- s |
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