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PPV GUIDE [PPV新手入门][28页]
9 h) M" S3 a" H) d+ i. i' Y' T详细的请下载电子书！
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( G8 D- W4 ^6 l* U) c: [! p3 n( d& l( c! G
Newbie Guide
8 X+ A" y+ H! HPPVPlaybook.com
$ z' F4 k$ w% J* ~: _Tracy Shaffer
# H/ z+ k7 o" q+ ?& W' U. ~David Ford
1 p& V, ^: @ h* X7 \! X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1 Z6 T& x* Y3 F9 u: j
Getting Your Mind Right to Start Affiliate Marketing
" }, `' x- l, s! BThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an& J- n( \. x6 ?: ^" | k
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where- b7 i( h9 G8 m; K+ w$ [% t
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
* u) d. |" x2 z* C" dwith any success, these claims are laughable and far from the truth.) J5 }. C- v5 w& y* Z) ^4 x
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
4 O0 \5 |) Y4 s5 }/ bflow management. The main benefits are the low barrier to entry compared to other businesses, and
9 g7 `- M1 U; d4 [$ a7 v* }the ability for a marketer to be a one person shop and make an incredible amount of money with low
# i$ b1 [/ O/ y$ r2 Roverhead.
$ `6 j$ G& U) }$ e" UThe winners in this business are the ones with persistence when nothing works, who know there's9 B2 R, j7 Z; I( P2 Z
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
5 ?8 f1 {* G# y" t8 o$ Z: r7 PThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
! M: n; b8 Y7 D0 V/ ]7 Estop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up. ]% b4 O5 e- ]4 L; S% W2 i
Most of these things happen suddenly and without warning, and they all contribute to the amazing1 Z3 g; Z G- O% w4 G( C
learning experience available to anyone with a few hundred bucks and the ability to open an3 S. c: K* ^; f h
advertising account.
6 u$ q. Q& h$ K% wYour competitors are willing to work at this around the clock. This isn't a push button, instant business( ^1 U" D" V) l" u! i F
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet4 c4 y3 @4 N% \9 q
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,' H, _: s9 p: ?3 x) Y8 `, X4 u
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
1 |# f( S% u2 \* |6 ]With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
) D3 y* Y: r; lstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get+ ~* U. P7 _1 \" Y3 a
started building.- W k2 p- R7 H0 }+ K
Things you need to get started:
9 X, _! c/ O& k1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator) @6 z; G6 @6 @3 `+ @
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)! m1 \ J% n$ w8 ~9 @0 P
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)1 `& ^9 l5 f6 A+ [" X. @% B9 c
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
6 Y& d* g- \% [* LThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
7 f' n3 z9 X" I6 @with PPV.+ r& r! O3 ]1 l! Q5 O/ O
Basic Getting Started Definitions# A) x! L' M: e& |9 o/ u0 F
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
- ^% w2 S& o9 u H& kaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main4 K2 e7 H3 S2 K) }0 n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
* Y5 v$ { H _types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
* \ x3 v1 U: ^, q' U+ ]7 CCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
: S1 D+ C; _ Y0 sreceives a commission on that product. An example would be the Amazon.com Associates program,
}& u* [: Y3 }: S L; LComission Junction or Clickbank.3 F: ^: n# e" _( ~
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes3 r! Q9 n3 W; s7 A2 G: [& P
an action like filling out a form, submitting their email address, signing up for a service or sometimes
, U# ?1 g1 |5 B& y2 {buying a product. An example would be Ads4Dough or Neverblue.* m- ^" V. b# o$ |9 n9 R1 M4 m
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's9 T: y0 V: o, b& o" Q" b# n) B
account, getting the affiliate approved for offers, bumping payouts and just about everything else: ~. F* Y6 J, d0 W8 Y
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
) W: t3 I7 r- o2 S0 n1 Sright from the start can really help you.$ @4 D3 e) \) P: B! F, K
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served/ G/ E0 J+ X0 Q/ I! s3 r5 U
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
* |( C1 x* `& P$ J2 Wview, starting anywhere from .01 or .015.
( b) o6 J( e! _In order to use this type of internet traffic, the affiliate can sign up with a number of different
7 b% z/ M- p) V& `$ Bcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
1 p0 |5 p- ] ~MediaTraffic, and AdOn Network.8 w" D E; C* L
Don't popups get blocked by pop blocker software?: R5 w" V! D; B% {% s
No. Popups are served in a new browser window as if the visitor had opened the new window
# e. S& ?( a% a( Wthemselves.
+ g! V& _% z2 C. j# pHow many popups get served to the visitor?
( R: U7 z0 `# J0 O. iThe number of popups served varies depending on the PPV network. Some pop more frequently/ u0 _) l; d0 r- s- A+ O# [8 ?' p
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by9 A( Z3 ^" q( B
serving this kind of advertising, so they have to toe the line between keeping their software
7 b9 o4 {0 X t: T8 k% n; Q$ D* Ydownloaded and still making a profit.
; [1 X) V) l% u# u% z' MIsn't this type of software bad? Why would anyone keep it on their computer?! h& D q' G* _
No, this type of software doesn't harm the user's computer.. s& V" G6 w# d$ y
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,# c7 \6 l& x% m# @
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
- C* |2 P2 n* {- [3 u8 ]1 s% Rthat they can continue to have access to the incentive.
0 _* p7 n' F# k7 c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
2 ]: C I! t3 O M/ ]1 z4 @How to Get Accepted into a CPA Network
2 z) ~" J3 ~4 d8 x% f& LIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
& ]7 G) _! T) H4 nto start looking for networks is Offervault which lists offers and lets you compare payouts across
0 C/ v2 h: P3 [ @' idifferent networks.; w0 F; o! u: q: e& g1 E
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
2 N/ `2 t0 M9 L( N8 |. Rapplication and be as specific as possible about your promotion methods. Usually some time after$ h" y5 u" X( i: O" n( \: j4 m
receiving your application, the company will call to interview you. The phone interview is a critical
6 j: Y0 ` g0 S) opart of the application process, and most networks will deny your application outright if they can't get
# s# w6 k5 z$ N; w3 m2 Q" o8 K3 Tyou on the phone.
0 X2 R6 j1 n; L2 F( @1 uOften, the person who does your phone interview will actually become your affiliate manager after4 E& M- f( a7 l( T1 D# l$ X( K9 R
you get accepted, so it's a good time to put your best food forward.
2 ~' Y! g8 J. `* L4 w8 \7 y! S% dYou might not relish at the idea of someone grilling you about your internet marketing methods over
# t2 a5 O6 n8 [. `( Fthe phone, but trust me, this part is critical. Have answers in mind for the questions:" ]) ^( u ~$ j5 |/ ^% X
What methods do you use to market offers?
# W: Y$ |, [* P& Y" V1 PDo you already have a website you will be using?- _/ f2 Y+ v2 q: L! j
How much is your advertising budget?7 A5 a+ T E5 `- [. D2 N
What other networks are you a member of?
5 M. M: }: C/ v' A' S& JWho are your affiliate managers at these networks?
( y6 @, \/ P0 X/ I3 PDo you use social media (Facebook, twitter, etc.) to market offers?
" D2 `/ Z7 [( P0 t8 P$ I2 U' `How much traffic can you drive?
8 a3 D0 r H4 [! KDo you have a personal recommendation from anyone who is already a member?
8 H- j+ O' {8 M! H& F& b' YOnce you provide satisfactory answers to these questions, the network will approve or deny your4 ^! I2 Q- F1 p+ @3 J
application. If you get denied, just keep applying or call someone on the phone and try again. Be0 K# S) T$ J4 d$ m
persistent. Also, getting a personal recommendation from someone who is already an active affiliate+ k$ [8 b+ S7 p: ^$ \# V; b
for the network can be helpful.6 k! D4 a8 F- n8 H* }1 r5 r/ @* D
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate" U- _3 w7 V) k" r6 U k
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network( t( W2 _% f" O6 J8 [
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
3 k; V0 X. \7 R# Rpeople can open a lot of doors as far as networks are concerned.! w4 Y! H1 o0 s
After You Join a CPA Network
; N; Q3 ], K2 @- {7 y: OOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
+ z* X7 a; R+ K- N8 {and make an attempt to get to know them a little bit.) `6 i! c; j/ p+ _
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
1 Y a+ m3 U! E& |6 |6 _7 mweight in gold. Start feeling them out from the start and try to get to know them. Once you get
" ^$ Z, w9 G" F. B9 Q% m5 e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
5 x) Y+ r: e6 ^- i+ [# Jlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout0 N7 m3 \2 q% ]! m1 i0 f
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus! s& `' M8 X* Y8 V6 o
email.
; {4 _& y8 V8 p: c/ p+ {For more helpful info about dealing with affiliate managers, check out:+ | j* f4 v4 y" o6 j
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
( R, m, E; a5 |2 uhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
: \; c, E. T; k0 m H' U8 d- w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
, O3 {9 Q/ I- D' g& {Set Up Web Hosting$ h5 |9 n% i2 `' l8 K
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said/ q8 h3 F1 w1 N3 V
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
( Y3 t& y7 O- l1 M- d- Q! Whost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
1 g. M o- ~ o3 x: ?& nwhoever else is on the same server as you.
& W. a2 P3 {( n* D, u. P( E8 YSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
G" ^* q1 X& Y! J1 ~1 S4 I( |enough that the visitor can't close the window before your pop up is even shown. You have about 3
2 ]2 b& f; k$ z% j4 l4 i, Eseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
: L5 [& h0 W; [5 {+ D+ F6 w- uTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a; R0 J* ~9 A9 t* r
house full of roommates (hosting customers).% f; U. n; R6 y7 p8 ?
In shared hosting, this is like having roommates where everyone has no specific designated area inside4 B/ S/ ?8 P# w- G3 h
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
0 Z; F$ d$ D1 xfit.
" n1 J: P. Z {. X7 XSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
# y Q" W7 S: a9 `8 ]$ othe rest of the roommates, by virtue of simply needing more space and resources to accommodate1 @1 o) q s% C; v, O& A( N( R
their food. Everyone else's food in the house has less space to take advantage of.
7 K+ k2 |2 U8 \" E. r- eIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
6 d! i0 r/ j+ \5 \* F' Dany type of hosting this is a bad thing, and especially while running PPV traffic.; d3 b7 G8 o, v3 K! D
In the case of a virtual private server (VPS), everyone in the house has their own designated space/ i/ ~+ g4 r* w) u' ?
inside the fridge to put their food, and other roommates can't come into that space. The server is+ M; N1 X& A0 S2 {7 x3 H; p
partitioned, so that each customer can only use a specific amount of resources at any given time.9 R& Y6 u- v( ^) S8 ~ z
A dedicated server would be like having the whole fridge to yourself. All of the server's resources- K& e: e8 B, {" g/ f
belong to you and no one else can use up those resources. This makes it possible to serve much more0 J3 O/ Q; }& h
traffic, faster.- U6 l0 f' ?3 j. l! y. H1 H
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.1 H% O, [$ D& X9 [& J8 v( `' W
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is! R$ h& N1 f. _3 l7 e
here:
& B+ ?) V: A m; Y2 D5 ~3 Ehttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
! M# t/ r& x. [, I* Z3 i" ^6 j& |VPS&highlight=hosting
/ W2 L7 ]1 W, |4 W- _0 d/ F8 ADedicated-Hosting-vs Shared-Hosting
. z. `% T7 ]8 [2 w' S5 whttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
/ w2 I, _- q' r3 f- g FHosting...Your-thoughts
; @, E y- D6 @) C. K5 w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 63 V" N. _" P1 J; c3 P) E& |# m
Hosting Providers for PPV
' b3 l! V# H" k0 FBeyond Hosting
7 B4 z5 O4 w% H& ~9 D+ ]$ ^. u. g; L' ]http://beyondhosting.net/) k( S6 @/ M Y* o0 D* e
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment3 |. n: h7 W5 z# W9 ^
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
( T9 `% S5 k* T8 |+ mdirect linking with PPV. Also, these guys provide great support.
$ i4 j. o: W2 \Prosper202 Optimized Hosting
. K# ]! r _2 H/ H3 d. Dhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
8 N5 q( h% E6 z7 y! Q; }6 DCPVLab Optimized Hosting) d9 ~1 D# s2 M* O
http://beyondhosting.net/CPVLab-Hosting/
0 P; o$ q$ e4 D0 x% I2 eDomain Names for PPV" ]6 Y# |* |1 n8 c! U* T/ O
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is. Z5 X3 S) @& ~+ t; k3 L
where you're going to host your tracking software and your landing pages if you decide to make them.
9 Y! w. p( U$ Z* s5 ?5 t6 ~6 GOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
4 q. b7 _6 C0 e! |+ ?bland one is fine to start with, to host both your landing pages and tracking software. The .com,! Q- v6 \2 \6 a& S' E' e& f
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a6 w" r; b8 g9 |# r* p2 x
term or build a whole website., ~- [8 u! T$ W& m' H+ b. e
After you buy hosting, a domain and get those all attached to each other, the next step is to install: d! c: C J6 L" T% K1 h8 P6 v
tracking software on your domain. This is really important, because it is necessary to track your
& W# F+ D+ X6 c* |7 N; Qconversions down to keyword level so that you can optimize your campaigns. Without proper! R0 v! P2 \/ G
tracking, it is impossible to know what is working and what isn't.
: }2 q. ]5 }& F- g) o0 N/ ?/ v. ATo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software$ b4 m- M9 \ j2 \$ E$ w
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
& U0 v f3 ]: s k: xProsper202
! c4 q2 g' g" Z; B. e3 U& c7 Rhttp://prosper.tracking202.com/apps/" m. ^' \* W% i+ W
CPV Lab
6 N/ f* z) _" v2 Z/ B$ ^* N8 M0 ohttp://cpvlab.com/
9 R/ ~) u, \* cCPVLab Help Videos
* ? r3 m1 R- l* g2 [4 n" x) ohttp://ppvlab.com/oweiw/oiurw/vdm.htm
+ U4 T5 z# L6 r1 C# r* hAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an9 Q" ^8 S! N& @+ q. ?
industry standard.
2 [* ^* f: z3 b6 \5 D. N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7! {! F$ X+ Y: o$ }7 A9 E* ?2 N
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from# T; a0 N0 b6 ]) P3 T8 ~) E
good support if you have problems with your installation.' x3 q( ]0 V4 X' E Z. n
Tracking 2024 P+ A0 I6 L5 S# s! j3 u
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
1 [$ D+ ?& n& {- ~; f5 |; f; r6 [campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
& v# M: d9 I' r8 c9 [area.- y7 t' c- W! O0 A9 ?* m- e) @( r
If you choose this option, keep in mind that your tracking software, one of the most important parts of
& |0 Y+ r, x4 {4 vyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
; a4 E) M6 [# Z0 z+ [6 {interface, and their hosting.6 Q; D2 l6 `: D: z& }2 U
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
3 b0 V- a- }0 P# |! ]6 z6 u( Z0 \and targets which you are bidding on. Leaving this up to chance in order to save money could% d+ N c$ Y9 d
potentially leave you open to huge risk if someone else caught on to what offer and keywords you% P8 w1 w6 O; Q
were using.8 P% Z+ ]& L7 i9 ^. v
Choose An Offer
; @+ n. R# W' v, q# pNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.2 i4 Z/ B& ?$ t1 q, P, _) R; _& R
Lesson on Offer Selection
. j% I5 B% a. R+ Y/ ?http://www.ppvplaybook.com/forum ... on-Selecting-Offers1 u$ b0 H! [; V- w' b E
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
$ b% U5 Z z! d" `2 T' GTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
' n: `0 G9 X+ W' @9 VLeadImpact as the traffic source./ F* @+ C1 R4 _7 ~0 _
Now the best way to learn how to put all of this together is to just get started. For some variation in
/ }1 c E% `; s, ]. Q5 ^the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
2 {7 W: O& a9 R% v y$ g, s9 E; Dcampaign.* w6 r5 I; f; E U# C1 }* H
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first4 T% N! [8 \- ~) B$ [
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
0 s0 h7 \3 w& Q+ w8 Fthat all traffic is accepted.
6 V3 `( c! c4 s) ?First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.+ I5 s+ R7 {+ }0 W3 d W' l
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can x5 [4 ?9 F" _
get creatives like banners or images specifically for the offer.
1 |: l: n, i5 q( f* n) H$ U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8& S; K/ W. x3 Q7 f" i. b
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can& u6 f3 A9 x* W x
track my keywords. Without doing this, it isn't possible to see what's converting.8 g: H( Z/ d) X. M
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
5 s! n) W" T! I. J( k0 D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9. n% U; @& Q% ?! g7 j
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the' w* e: B3 W; N8 l/ K
bottom of the page:0 K- E% c' R; c$ E$ h0 z8 j
Next, I have to cut and paste this pixel into my offer at Ads4Dough.6 I% V9 q* C& u3 q9 t
Click on the offer → pixels → Add a new pixel and this comes up:
6 F5 c& ]1 \: N. G" JMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
; k; E' ]' |, E$ v0 _% c# pfrom your software into the box that says 'Enter URL of image to load'.- X* v X; d' J% A! u
Once you do this, it should look like this:1 X) O) R- @% R( Q+ z: `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
) B+ {. |9 g2 T s3 c+ uClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
/ d1 X+ @) J+ U8 f3 t) D" ^Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
! u; ?7 ~- i# {3 HProsper or CPVLab.* N! D3 O, A; j6 l( t! e
; t1 _' g9 e6 [+ L6 g
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发表于 2012-12-27 18:47:17
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