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PPV GUIDE [PPV新手入门][28页]
+ @0 A7 E' n7 ]1 O详细的请下载电子书！! O* F& c# E7 P# N/ Z( o( C: N% d
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Newbie Guide
W& k7 x0 P* S$ y5 ePPVPlaybook.com+ ^2 p! L! {1 ?4 l- N* _7 f
Tracy Shaffer
, M- V5 c$ q. u. O, {+ C% HDavid Ford
- e$ J0 N, h, y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
+ a& j+ t5 C# [8 M" lGetting Your Mind Right to Start Affiliate Marketing) s# @' r! q/ r, S( X4 \' x5 y
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an2 V0 U& K R" ?. F! j/ w1 p
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where: w' |7 Z) S$ U) Z% H) r
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
. C5 U8 s7 J- O4 M$ W' L5 mwith any success, these claims are laughable and far from the truth.
) T+ E$ u/ O5 x# @; W; DAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash3 Z9 v2 F3 [" t
flow management. The main benefits are the low barrier to entry compared to other businesses, and1 |, i4 g, E9 O I/ E$ |) Z; y7 M
the ability for a marketer to be a one person shop and make an incredible amount of money with low; b" Z, [$ R" e; w
overhead.
3 a2 L. c) R, M8 A% J0 H( F8 ]1 a: d' aThe winners in this business are the ones with persistence when nothing works, who know there's
: C# J. a+ z0 s2 f9 r$ uplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
: Z5 H0 [& r" wThe cold hard reality is this: virtually everything in the space is changeable, what worked today can t w8 u3 n! A/ o
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.$ n, d3 I+ |3 |8 t- I
Most of these things happen suddenly and without warning, and they all contribute to the amazing( A6 w+ m7 @* s3 e+ ^; ^; F) ?
learning experience available to anyone with a few hundred bucks and the ability to open an
# J3 u0 [4 Z$ Qadvertising account.
7 u, t: u, N1 m# O7 lYour competitors are willing to work at this around the clock. This isn't a push button, instant business
& p1 n3 I# v' b: ^where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
+ h% ~( h) w) O: |* p9 \" D1 G8 Imarketing has spent countless hours learning, trying new things, launching, tweaking, improving,* `+ s9 F! P1 v* _; v5 P. B& B
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
- a6 ]# ^6 P% n/ H! h. xWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
: E! \& _9 O. d' Bstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
) \* x7 x# P# Q* c( e% Dstarted building.
# { W7 G+ E7 q7 E5 U* E5 P) YThings you need to get started:# y9 d# U( U3 @
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
8 P8 T+ `1 B( @, Z2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)* }4 D4 F5 I- x- e2 y5 K9 ]* v* R/ B
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)0 E: r3 h: p! E
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)) t) j* m4 ^" j& I. K( G
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
, S- N% G+ ^# |- y4 `with PPV.; P6 Z( Z" o9 `+ o3 X( Q; I! T. c
Basic Getting Started Definitions
: n8 ?6 h8 @/ _: h W, ^' ~. TAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
" J" g8 W0 H K Waffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
- e2 N" A. X; E2 P8 L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
( ?) e2 D- k- N) _4 _% G# Atypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
3 b/ v) l. K2 Z4 D* W/ sCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
4 ~# i5 @& Z( Dreceives a commission on that product. An example would be the Amazon.com Associates program,
8 i h* f" r8 q+ o7 mComission Junction or Clickbank.
/ |* t* _% g- g4 h: [$ [Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes- v2 _$ K3 @3 u6 x# D3 W0 Q# q
an action like filling out a form, submitting their email address, signing up for a service or sometimes! |) ^ S; K8 ^& d
buying a product. An example would be Ads4Dough or Neverblue.# g) P' R# [ }& I
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's# M; m1 C9 q: \& Y {8 }
account, getting the affiliate approved for offers, bumping payouts and just about everything else
1 b! d& y* }5 r* Frelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
6 _* k4 y; ]1 W/ L" yright from the start can really help you.
. n+ N5 ?5 _, K; c8 D$ D) qPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
( Z$ F2 G) u& ain pop-up form through downloadable software on the visitor's computer. The advertiser pays per
4 j+ z9 }6 e6 X. ^2 o: i3 U. j' Y# \view, starting anywhere from .01 or .015.8 }* }$ x0 N* D( d
In order to use this type of internet traffic, the affiliate can sign up with a number of different; j O: t9 Y6 M, |2 S
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
. l1 ]0 |. Y0 j7 M) dMediaTraffic, and AdOn Network.; z" _$ v0 t+ v) r
Don't popups get blocked by pop blocker software?. E" K) H0 x2 m* X V& K$ A
No. Popups are served in a new browser window as if the visitor had opened the new window
p4 y0 A4 R) A% l- Q( Mthemselves.
9 F" U/ y, x. q" B0 t( THow many popups get served to the visitor?
" \8 o/ e& [: Z3 h* h; tThe number of popups served varies depending on the PPV network. Some pop more frequently+ q* `9 K- C. T
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by h# q, v8 r/ { Z
serving this kind of advertising, so they have to toe the line between keeping their software' j- U% R7 J8 n. r1 g$ ^( [
downloaded and still making a profit.
# t; m; @! F4 t3 ^# B% z' c! X' bIsn't this type of software bad? Why would anyone keep it on their computer?! B1 k" p7 G6 J
No, this type of software doesn't harm the user's computer.
) ^ y" S! O# O0 N; O; J( vCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,5 J6 i5 b8 M$ I0 N0 o% K/ |
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
X- N& ^0 O- k; t6 F1 z$ Zthat they can continue to have access to the incentive.# V( d& t4 I$ g' l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 32 G7 e" Z* o% e' r( `* h. ?! I
How to Get Accepted into a CPA Network
% M, G9 v& [/ D6 D+ g. X: XIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
, v6 k* B5 \1 p# w# Oto start looking for networks is Offervault which lists offers and lets you compare payouts across
2 {2 g5 }9 {( }" pdifferent networks. j9 p8 E F) t) B% y
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)! i" o; J! d' N& h) w
application and be as specific as possible about your promotion methods. Usually some time after
/ N3 X2 O! s$ B3 f" Vreceiving your application, the company will call to interview you. The phone interview is a critical
. r. A) a; c; c1 T: Z0 ypart of the application process, and most networks will deny your application outright if they can't get
* H( u! m0 h/ d1 |: N0 a; _you on the phone.& j3 N0 r6 `1 w( V
Often, the person who does your phone interview will actually become your affiliate manager after2 M5 U( R( J; ~# n$ g
you get accepted, so it's a good time to put your best food forward.
/ [0 ^% g2 K' _# O" M% T8 MYou might not relish at the idea of someone grilling you about your internet marketing methods over
% d) M/ a( W( O" E Q ^the phone, but trust me, this part is critical. Have answers in mind for the questions:. C8 s9 Y7 \2 k% w6 \! T
What methods do you use to market offers?9 h% F! {! s* q4 I4 s) ^
Do you already have a website you will be using?) g- \8 e3 }% t) p Z F
How much is your advertising budget?
) B F( W" B2 T+ N" x5 C# o2 X( SWhat other networks are you a member of?
- h4 ^& v3 d$ [& r0 |9 JWho are your affiliate managers at these networks?0 N/ H3 |! v$ ]7 y) o/ E/ s( X
Do you use social media (Facebook, twitter, etc.) to market offers?
) g% N& T ?: vHow much traffic can you drive?$ K- H& k9 G5 T4 P. H* y2 f. f
Do you have a personal recommendation from anyone who is already a member?
; d# T. c" E' Y; J- iOnce you provide satisfactory answers to these questions, the network will approve or deny your
% T+ x: }5 I+ i4 h M' w! L0 aapplication. If you get denied, just keep applying or call someone on the phone and try again. Be" D2 ^7 ?& a" Z- @! d& `
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
# u# ]$ e5 E. }, f9 C: Efor the network can be helpful.
8 Z( n4 D; f+ k' q3 B; s( [3 K4 xTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
]% o5 T2 l" _* N) {/ V4 YSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
" y# F5 {+ \- f5 g2 J* S$ xowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know1 z6 r- b/ y ]+ ?, ?; v( S) o0 `
people can open a lot of doors as far as networks are concerned.
; s% m3 g7 ^ }& B! i/ C8 g0 M* |, S$ sAfter You Join a CPA Network( A$ \8 \) d8 O9 g' W: j# |% y- g3 ^) ^
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
+ f2 b2 K r4 m: u- z5 yand make an attempt to get to know them a little bit.: c: \7 ]; Q: E+ ~. N
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their: E/ m' a9 ^8 a9 l4 B `& p1 y
weight in gold. Start feeling them out from the start and try to get to know them. Once you get$ l/ J" _- H( B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
9 Q' T7 e0 i; jlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
) \' e t; R2 a! z: ^7 Obumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus" f: i7 }2 C+ [7 i7 g' E6 k
email.
3 e% }5 A! @' T4 A1 nFor more helpful info about dealing with affiliate managers, check out:
7 y |3 L4 Q) d* b# U# f9 _" i) E5 whttp://ppvplaybook.com/blog/musi ... -affiliate-manager/0 r" d- r- X3 F* k4 m
http://www.mrgreen.am/affiliate- ... iate-managers-want/9 B. U& [2 ?# n; U" G) I9 k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5/ X7 u5 O' V2 N
Set Up Web Hosting
/ H6 h& f! ?* w' ^Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
8 i# e9 Z7 Z( p( s- q5 Habout internet hosting. In general, you get what you pay for with hosting. When you use a shared
8 e8 W, f8 E& I5 S. J4 ahost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with7 U' c X+ k: @+ a% I; _8 n: o
whoever else is on the same server as you.3 h. Y/ Q+ a! x8 }' X
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
: m; @$ \3 i+ H1 eenough that the visitor can't close the window before your pop up is even shown. You have about 3
- D/ A. e$ Q) r( F' Fseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
. @2 ^1 u$ ^' \1 w W0 |To explain the difference between types of hosting packages, picture a refrigerator (the server) in a! \2 K( I9 S2 B6 e% Y
house full of roommates (hosting customers).
+ S) J4 W: S" d+ k- ]$ d0 MIn shared hosting, this is like having roommates where everyone has no specific designated area inside+ q8 e3 } h4 `
the fridge where they are supposed to put their food. Everyone just jams their food in however it will9 f4 k( q& E' U: ~
fit.# t6 V! ]3 y& T- y# A) Z3 K
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
9 n( r! @& N9 S3 D v8 y2 uthe rest of the roommates, by virtue of simply needing more space and resources to accommodate+ x/ l8 [1 H6 b2 d! h, o7 Q
their food. Everyone else's food in the house has less space to take advantage of.! d1 g1 C! P8 W. q: E6 R
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
5 i, B T5 [# W W# rany type of hosting this is a bad thing, and especially while running PPV traffic.# i; I( j: B7 x; a$ f: o# }3 e
In the case of a virtual private server (VPS), everyone in the house has their own designated space
4 o. Y/ m/ }) X l1 h: P. Dinside the fridge to put their food, and other roommates can't come into that space. The server is# D; w6 C6 h: M% o
partitioned, so that each customer can only use a specific amount of resources at any given time.
. }: g1 k( U7 U; u; k& t( a0 [A dedicated server would be like having the whole fridge to yourself. All of the server's resources
3 l5 ~" Q- X# G1 xbelong to you and no one else can use up those resources. This makes it possible to serve much more
9 u" O# Y% ^* Y/ i% |: i5 h: ztraffic, faster.
, G8 ^1 x1 T( K1 H: N5 vAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.3 e5 Z# w5 O, d2 C) b! S3 ~& G
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
7 Q: i6 e4 l9 l- \0 Khere:
2 d6 X) Z0 q$ U6 f2 _, G* B5 j/ shttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-+ g8 s' _0 F: u. W
VPS&highlight=hosting
$ W# J, ?/ |( p* E. GDedicated-Hosting-vs Shared-Hosting% N8 ~6 U3 |. I7 I/ C; P$ K* U! C, \/ D
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
1 L( O% y4 [8 G; H8 A: g4 _Hosting...Your-thoughts
/ Q; v) ~" D1 N8 A# }, b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6* _) F4 O. z/ g8 D; j2 _
Hosting Providers for PPV3 R& t$ y ?- g, |
Beyond Hosting8 O! ~% w" B% ^# p s& \1 c
http://beyondhosting.net/
; u5 ^* X; {' D5 T/ ?- w# DWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
: Q/ g' y: f* }8 o, _receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when" F9 D4 e$ ]' }6 A1 Z# _; f
direct linking with PPV. Also, these guys provide great support.
1 W; c1 l- o7 v- ~1 [- E: ]Prosper202 Optimized Hosting
( S7 K( o* h' Y# K# T! Ahttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
) x- R; V- S: ]5 b! `# ^CPVLab Optimized Hosting
( P2 G$ O* F6 o/ R8 Ohttp://beyondhosting.net/CPVLab-Hosting/
- ~' F4 e$ z& D% v1 s4 kDomain Names for PPV& s1 ?! G7 {) V+ o
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
* D4 ^& Q, q' ^6 ^8 kwhere you're going to host your tracking software and your landing pages if you decide to make them.
]4 U" ]- m: I2 tOftentimes people wonder if they should have a specific domain name or a generic one. One generic,$ U1 U( }9 f5 E' R" l# N3 k* G7 }
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
& {; j' A3 n( {( }) E+ K( A.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
. A, o) C2 n4 v, e8 V! x" gterm or build a whole website.
7 P" U4 s. t3 _6 Z1 i, |) jAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
# G! M6 }& {* F0 C# Q* ]tracking software on your domain. This is really important, because it is necessary to track your
* `& {, m- T, g! o% V1 iconversions down to keyword level so that you can optimize your campaigns. Without proper0 r3 ^3 U5 U/ l& L" g
tracking, it is impossible to know what is working and what isn't.
0 Z! U# Y5 `. CTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
! a. ? j E" c! q u+ [& }2 Nis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.4 X9 Y4 p; e& A: @
Prosper202
4 c/ r& q9 E3 t& Z. u# L3 ahttp://prosper.tracking202.com/apps/
# |: X( S6 Z2 G' c& g# m1 QCPV Lab
) C7 k j: o7 [2 Q5 r# |) ihttp://cpvlab.com/# _$ r; L1 t8 f2 ]# j- J7 E
CPVLab Help Videos: _5 U ]2 {! t: s; p6 U* B
http://ppvlab.com/oweiw/oiurw/vdm.htm
1 h; B \, a+ Y6 ^As far as which tracking software to choose, Prosper202 is open source, free and pretty much an7 O2 Q0 ~, M2 R2 q6 _% b
industry standard.( u2 l6 F) A/ W. t B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 73 `* n1 h2 v8 V1 j# Y& x
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from T$ Y! e+ X# K, h8 G0 T
good support if you have problems with your installation.5 R, K' j9 q: {1 x3 H) d- M
Tracking 202" `% n5 _" D7 h, |0 P) z1 J/ E
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your: j7 f a- X* z
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
. b! a; ] v0 V! R! i0 S7 {7 j' warea.$ k. Y- u1 x8 j s0 E
If you choose this option, keep in mind that your tracking software, one of the most important parts of& r- I5 U+ P+ p" z1 E* l+ W% }( {
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202! R4 l0 u2 Z6 M4 g) R' z
interface, and their hosting.
. z0 O- Z3 S3 w. |Also, your tracking software reveals the most critical part of your campaigns- the converting keywords# e1 H8 x" A8 t- L' }* A }1 R6 ~+ Z
and targets which you are bidding on. Leaving this up to chance in order to save money could# U, M$ H# b* r# o
potentially leave you open to huge risk if someone else caught on to what offer and keywords you$ d/ D" e3 c9 @% {1 d2 p/ b1 w) z6 X
were using.
* x- G/ z3 P: l! |Choose An Offer" P/ l# N2 S+ h& x. p/ J
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.. n6 L6 S H* v' m( {
Lesson on Offer Selection
3 X! D1 H* ^0 h+ {# Dhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers" f: m2 P0 F. P [
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.( o% Z1 [# Y" X( T- a6 [3 t
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using; x6 o/ m8 s1 g X
LeadImpact as the traffic source.
B# S2 s/ a2 h7 E% D! LNow the best way to learn how to put all of this together is to just get started. For some variation in
+ Q% z0 s" m* z" H# Z5 g& P& ithe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
W8 p3 V/ ]0 l& ~9 Ccampaign.
2 |: y3 I" i# R7 m& g( r8 dWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first4 e" t" ~: m2 P% ]
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
7 D" X2 U% X5 B/ X' v7 T- Z; Z! Gthat all traffic is accepted.* f9 N) b( A# ? S9 d9 t. m; Z3 Q: e
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
: c+ Q- Z7 _- K9 i; FThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
# d4 {+ m2 H' O( G, X; _5 Xget creatives like banners or images specifically for the offer. q$ o! p. ]0 d' a' |+ w* U1 w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
1 O. p7 O& c+ N% r. GBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
" O" I% K, |; gtrack my keywords. Without doing this, it isn't possible to see what's converting.
6 [: R4 Q: S6 z. u) a3 @2 A0 e1 uIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:+ c [3 I4 s' p5 p @8 Y; x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
9 t( S0 L* L9 `& EIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
0 ]- g6 L3 O' I8 Nbottom of the page:* e7 }9 c; E+ C2 F
Next, I have to cut and paste this pixel into my offer at Ads4Dough.1 J9 i: w, w" k6 x; x T
Click on the offer → pixels → Add a new pixel and this comes up:
: ?9 n1 H5 U7 N1 fMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
# W9 \: s5 y- o7 V% Nfrom your software into the box that says 'Enter URL of image to load'.
7 c3 ~) R9 w6 k! }& l+ c6 AOnce you do this, it should look like this:( D# S4 H' z. @$ e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
. Y1 h1 V U3 P' e' c$ _9 tClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
/ h9 k3 V' \. SNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either) `" j- E5 @% P* n1 ]
Prosper or CPVLab.
* P/ `. k. w$ ~8 v7 G3 f9 T9 U, A2 {
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发表于 2012-12-27 18:47:17
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