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PPV GUIDE [PPV新手入门][28页]
4 x1 @# M& }# }( i详细的请下载电子书！1 [/ _ h5 S! o
& W# K+ @ s9 p& m8 \) U0 }9 `; S9 t+ g- I4 O5 S6 ^; S
Newbie Guide# _7 s" n+ Y3 u" w
PPVPlaybook.com* L. }, k" d" o8 }+ U
Tracy Shaffer
. A! ~* W" r& W- z6 L5 qDavid Ford: Q' I1 _/ ]( k2 Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1$ b) Z( f1 I& [- n
Getting Your Mind Right to Start Affiliate Marketing4 W: D4 L: a) {! i& o
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
! B4 U: G/ p% V* @" zever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
& W' J( A* H ]you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing8 g8 t/ d7 B1 O. ~/ K
with any success, these claims are laughable and far from the truth.
# [% N1 J: k6 k# _0 k% n- j& R; ?Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash/ ?# d9 X G: L! r
flow management. The main benefits are the low barrier to entry compared to other businesses, and
( M! \# U0 z+ E8 j6 Q& vthe ability for a marketer to be a one person shop and make an incredible amount of money with low
* V5 T1 b6 j$ L% ~5 loverhead.4 M3 F# B; ^1 N, j
The winners in this business are the ones with persistence when nothing works, who know there's0 N3 }& \2 p6 M/ D V/ |: F k
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.& a6 W% p" s4 v; k
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
6 i8 P: e. x4 t9 X; p/ a' c9 vstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
& }, g1 {' ]: f# @( X1 IMost of these things happen suddenly and without warning, and they all contribute to the amazing/ o" x: L8 }4 [6 S* r
learning experience available to anyone with a few hundred bucks and the ability to open an
6 K1 u: @- M7 K) k% E* `* {5 g8 madvertising account.
! @' S# r5 l# d5 S7 T' u. T; CYour competitors are willing to work at this around the clock. This isn't a push button, instant business
7 R& C. l4 k& swhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet8 j6 S! L) k! X# C: w
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,& X3 ~1 F8 Y: x- Q
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
: o/ Y; A' V4 a8 uWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
) \2 i9 P7 D' `9 U# v7 dstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get* B' H* n$ \) J$ J
started building.- m, _! }8 m8 \7 Q s
Things you need to get started:
2 f8 d$ B9 Y( y" Q1 \9 ^6 d2 d5 |; R1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
$ F" Y, L, M+ Y: ?: S+ c2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)6 X8 j* n: U2 @
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
6 |; j! H1 _) T4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
" B( Q! R$ ]! x9 k |1 {* iThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
: n9 Q. Y1 q: N2 owith PPV.& h" o8 J' u1 F' B- q
Basic Getting Started Definitions
2 [& k! I# f. kAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
7 o, c0 z' v0 W) Q4 M8 yaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main% o5 @: d x8 y$ c- G' N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
+ _9 m, i% A0 ~! `) D# y9 q' Dtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
. Y# G, {# L4 w0 tCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
1 Q' D( `8 |1 Y! ~receives a commission on that product. An example would be the Amazon.com Associates program,
2 J$ Q7 n3 a7 a2 b( tComission Junction or Clickbank.4 S' b: [3 f9 C
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
4 W& P$ i0 T3 A# j0 ?" j( Ban action like filling out a form, submitting their email address, signing up for a service or sometimes
& M& h- \1 S0 l# \buying a product. An example would be Ads4Dough or Neverblue.; z: ]$ Q, v8 c1 ?
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's$ D$ X! k+ s$ I2 V5 Q" m8 {: T- K" Z& t0 S
account, getting the affiliate approved for offers, bumping payouts and just about everything else
( L& O# X, ~8 `3 Frelated to an affiliate's account at the network. Having a good relationship with your affiliate manager; o" S" c' k3 B ?1 B7 w
right from the start can really help you.
* I2 H8 e2 d0 I% Z2 o; IPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
$ a. }. z1 H$ n L% H9 v1 Uin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
9 \5 W( q8 U3 ]view, starting anywhere from .01 or .015.
- G9 c: Q# |: M# t" l* QIn order to use this type of internet traffic, the affiliate can sign up with a number of different' X8 l/ |; P% y }) a9 p
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,4 }; G c+ `) V$ w2 a2 c
MediaTraffic, and AdOn Network.) O) l5 P: `# n
Don't popups get blocked by pop blocker software?5 t1 ^& \8 ^% y/ k, S6 V! B. T
No. Popups are served in a new browser window as if the visitor had opened the new window2 y' w5 `% e- i
themselves.% I' x& Y% o) r$ `3 @" k' x/ h
How many popups get served to the visitor?
: P0 F) D! `. k; j! q; EThe number of popups served varies depending on the PPV network. Some pop more frequently
) g- E& i0 n% X# r(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
! \, Z% F/ @2 y+ B) oserving this kind of advertising, so they have to toe the line between keeping their software
% [, V8 D4 v2 w- cdownloaded and still making a profit.: O/ _# p5 }; G
Isn't this type of software bad? Why would anyone keep it on their computer?8 W6 `; d0 B) {& ]4 a6 Q
No, this type of software doesn't harm the user's computer.3 K0 D S' h7 c, V0 \
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
+ w i* |% I: q! {, m3 Otoolbars or videos to place the software on their computer. The visitor keeps the software in place so
, d: H+ m/ a4 [% ^* Hthat they can continue to have access to the incentive.
`- _4 b! s% j0 w; `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3# E; P9 E6 d+ n3 m! C- M
How to Get Accepted into a CPA Network
* P- d; Z. d" Y3 v. f/ bIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
% @0 {- A! N2 m2 pto start looking for networks is Offervault which lists offers and lets you compare payouts across
7 m* D% k: R% V1 u9 Ydifferent networks.5 P# u; D( g! E. X: [, q$ N8 U
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
6 ]" k0 W' v6 Qapplication and be as specific as possible about your promotion methods. Usually some time after
' H, u7 e; C5 }& G& ]9 `( ~receiving your application, the company will call to interview you. The phone interview is a critical: J, R9 v' [2 J& R% ]/ v8 T+ K2 {
part of the application process, and most networks will deny your application outright if they can't get
* P( _+ r, T4 oyou on the phone.: p- d" j9 h7 t' |3 M
Often, the person who does your phone interview will actually become your affiliate manager after0 R/ s G4 e0 r
you get accepted, so it's a good time to put your best food forward.
9 A9 B8 z% X- y7 D. f5 V9 xYou might not relish at the idea of someone grilling you about your internet marketing methods over, ]5 _5 R" J/ _7 i
the phone, but trust me, this part is critical. Have answers in mind for the questions:
' L _. f1 O. I) C. QWhat methods do you use to market offers?
3 d8 ^; V' i7 }# }6 ? p: ]Do you already have a website you will be using?* \# o9 e6 C, C- `7 K/ d
How much is your advertising budget?; Z+ k N: X( ?. X% F _" w
What other networks are you a member of?2 l- F* V/ {! i3 `1 M
Who are your affiliate managers at these networks?4 {9 c' i- D. ~; W* O. E7 Y
Do you use social media (Facebook, twitter, etc.) to market offers?' }7 @. l- @. i' H/ M
How much traffic can you drive?
3 _( Q# L4 Z2 c$ @ @2 N! pDo you have a personal recommendation from anyone who is already a member?
+ o7 v4 @" _' fOnce you provide satisfactory answers to these questions, the network will approve or deny your
. f' m* O0 K- [3 {7 ^application. If you get denied, just keep applying or call someone on the phone and try again. Be+ S, d' S" Q; c) B( u' b
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
j& L. J" I! a$ J$ n+ efor the network can be helpful.
* d- B* x: j; b* g3 i& aTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate o/ _2 k" F- z3 I& |1 F5 V
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
% v" \' C2 K: i0 `' }owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know# ? R/ H! w9 r3 T+ T
people can open a lot of doors as far as networks are concerned.
! X2 s* j& t* p: F7 HAfter You Join a CPA Network# C U5 b( \4 s# L
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager9 h$ ]/ R7 @7 L- U, X+ I0 q
and make an attempt to get to know them a little bit., q3 [# q& M/ m# N! m5 I
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their. x1 i, y t) e# S3 w, o: J
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
3 M: ]6 ~; ?6 g3 j# F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
' G8 ^$ l: \9 Wlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
0 e0 y5 I! B( ]# Q2 Z* b4 ]6 _1 rbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
" b9 T5 [5 e/ m" E: C' W; Demail.
* t2 J; |5 o6 S) P" XFor more helpful info about dealing with affiliate managers, check out:2 V h! z- n8 \; Y% l0 z" A
http://ppvplaybook.com/blog/musi ... -affiliate-manager/5 y1 i/ p" P; e" F" f4 ^2 a/ Z
http://www.mrgreen.am/affiliate- ... iate-managers-want/
2 @, A1 n0 K# U2 w7 c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
" u9 ^$ C& W9 C% ]. }9 _Set Up Web Hosting7 X, A' p+ ~) ^6 Q* i5 e- M6 o6 E
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
. f1 {7 w% Z9 e1 z9 c- S# B4 }; vabout internet hosting. In general, you get what you pay for with hosting. When you use a shared* u5 |" f2 y0 t7 ~. O: Z& F5 M
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with6 d8 T# {% z- K3 J" R: f% z6 \
whoever else is on the same server as you.# Q& ]; Y+ P5 X
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast% Z- y* r& _, S1 h" @9 y1 h* \
enough that the visitor can't close the window before your pop up is even shown. You have about 3% _0 O8 q: M6 Q: e- _7 J
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.8 \: z0 l1 L0 `+ ?! M
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a+ j( J; w% r2 W3 j! e& b: ~, {
house full of roommates (hosting customers).
) K0 @2 u! B9 y4 d/ wIn shared hosting, this is like having roommates where everyone has no specific designated area inside
' @% L8 ~. i/ U2 ~# M; u3 R1 k% Ethe fridge where they are supposed to put their food. Everyone just jams their food in however it will
! m; b3 o+ w- I4 wfit.# A; A% m, N: r% t) g
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than# q8 p6 s1 I1 \4 G
the rest of the roommates, by virtue of simply needing more space and resources to accommodate; e7 N- y# |3 D) W7 U
their food. Everyone else's food in the house has less space to take advantage of.1 p' k% a2 {7 t1 T- J
If you have less server resources to take advantage of, your ability to serve popups will slow down. For4 O5 K2 x4 e1 M( `8 R) l
any type of hosting this is a bad thing, and especially while running PPV traffic.% B9 ]( s+ I" u" e! o: J
In the case of a virtual private server (VPS), everyone in the house has their own designated space
9 p2 G" M- D0 s) P$ Ainside the fridge to put their food, and other roommates can't come into that space. The server is, c/ y% b0 e; [( w0 Y9 N
partitioned, so that each customer can only use a specific amount of resources at any given time.
; n! t, K3 { `$ _4 T/ S" wA dedicated server would be like having the whole fridge to yourself. All of the server's resources, h" \8 {! [ t" h' H& L
belong to you and no one else can use up those resources. This makes it possible to serve much more
& h2 h1 E; P5 _5 {" ttraffic, faster.
! R% f% `; T, fAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
' w9 G# [1 A- XAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is( M" e5 p6 ]3 w' I
here:. F6 j2 j/ L! b/ W4 R
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-; D+ S4 L; s! `) q! e
VPS&highlight=hosting
5 \! u9 P' _# yDedicated-Hosting-vs Shared-Hosting
1 P/ `1 u4 I+ _0 c& jhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
" ~" J. l; a) BHosting...Your-thoughts
7 s& q9 q4 o% L" @( F( J/ k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6' _* |" z! y+ B' I: ~
Hosting Providers for PPV
) l" ?6 V! c5 N6 VBeyond Hosting8 {! e3 |1 I3 H
http://beyondhosting.net// H( L- t5 u% |; ~- B
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
) I+ J+ v% f$ H0 Mreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
% R5 W3 L. v2 W% S8 i" Ndirect linking with PPV. Also, these guys provide great support.
# T# [! Z8 ?5 k6 l+ Z# k4 `$ ZProsper202 Optimized Hosting+ S3 y% H" V5 m# u
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/% i5 l& T: K, c
CPVLab Optimized Hosting
- P; A. D$ e5 K* ehttp://beyondhosting.net/CPVLab-Hosting/
$ W+ F, \8 r0 o5 FDomain Names for PPV1 k0 t5 ~( a% z9 @ O
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is& b# m% j* u$ r2 Q1 Y% N
where you're going to host your tracking software and your landing pages if you decide to make them.$ q/ I) w0 ?2 V9 t+ R) g
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
[3 J# n2 P2 t8 T" p& ]5 Vbland one is fine to start with, to host both your landing pages and tracking software. The .com,
0 n0 \$ @+ W! n3 S) d$ s.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
! v# O- D0 j5 E2 Tterm or build a whole website.
$ k! e/ `6 O/ TAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
. E2 d3 J$ a ^, atracking software on your domain. This is really important, because it is necessary to track your
+ g+ A* j' D2 m% m2 j/ vconversions down to keyword level so that you can optimize your campaigns. Without proper5 |4 A1 d( [9 R2 t8 o9 c
tracking, it is impossible to know what is working and what isn't.
+ T; n1 ~5 U; {; QTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software: F6 o K( p: T2 e' Y
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides., P2 L$ b, M0 U5 G- h0 R/ [) P
Prosper202
% a% s( \+ G F7 F) ?) r& Q( `: Ohttp://prosper.tracking202.com/apps/: P3 N: U; [$ v% b' k0 S
CPV Lab
# A4 X2 h3 U0 l+ Thttp://cpvlab.com/4 _3 M% a s( E0 o; Z
CPVLab Help Videos
8 W# A3 d! m+ z$ g5 Z$ ]http://ppvlab.com/oweiw/oiurw/vdm.htm
2 J, b, a. d- f, }8 Q0 n( ~As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
. c4 }, i0 {4 J% W5 {* v! findustry standard.
' T8 H e+ M. E+ n) \9 ]: }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 78 v( h- Q8 j2 H6 w5 W4 |: @+ b
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from( y( L* j9 F# O# E* h& A7 P
good support if you have problems with your installation.) S7 n4 P/ a! b4 W" h9 m3 L3 i( s) ]; F
Tracking 202
0 n* b) D+ V1 g2 \1 G( ]Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
6 o: o8 v& _$ g" |campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
/ Q2 G h+ n9 t9 ?" D9 A) `area.: U8 v6 q: @6 m0 D( z7 e" F
If you choose this option, keep in mind that your tracking software, one of the most important parts of
% H4 ]; ^* G) B4 K7 [3 Ryour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
; \" _# r$ c- j, p. n% p1 a* uinterface, and their hosting.
0 W- f/ v. g+ o: Z5 h) k# IAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
% I; x, V7 D: G4 Rand targets which you are bidding on. Leaving this up to chance in order to save money could: ]4 @( M a$ Z$ I
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
. `' E3 `! e6 E4 v" h+ Owere using.: ]" E* G4 ~3 q( P9 d; j& F
Choose An Offer
7 z" \7 a# Y/ ]4 a( W0 l, n$ Z2 iNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.& {+ ^! L# r& X z# I. C7 U
Lesson on Offer Selection" g% `# E! e* e$ p
http://www.ppvplaybook.com/forum ... on-Selecting-Offers9 c. ?5 h2 r0 ? C3 m" \
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
: ]" q) k8 }, TTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
) |2 a- @& _ |' y. L+ [LeadImpact as the traffic source.
6 ?. @2 r% k- p8 ]Now the best way to learn how to put all of this together is to just get started. For some variation in
1 [; e8 y5 F" J- A0 ~2 `the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
. I4 P; m3 l- {* N8 F6 acampaign.
2 P4 o3 n5 A; JWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
+ V$ K$ z# U3 Bpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says9 _8 g0 y6 a) G1 l% {$ k& z U c
that all traffic is accepted. h5 e" F% J1 ] c% X6 o
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits./ L% V, W y) U# C" a3 A0 p
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can7 _) ^+ E' ?- k- X' J0 ]' q! S! c* i- A
get creatives like banners or images specifically for the offer.. g$ Y0 A8 V! O% x' O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8, t( q2 h. k4 i+ o- Z9 P# @
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can" C5 {* P: G' l0 a) K- Z& _: {
track my keywords. Without doing this, it isn't possible to see what's converting.7 p: q* b' ]/ Z/ R. f( h6 D. e
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
$ p: P2 V$ w2 e H$ ?8 h9 O9 s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9( T. D3 R; d3 W8 y& X: \
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
. v0 _# E6 |( ]9 Jbottom of the page:4 y: f5 n' A3 |9 z$ E5 J* w
Next, I have to cut and paste this pixel into my offer at Ads4Dough.1 n# S: G, A7 S- K
Click on the offer → pixels → Add a new pixel and this comes up:/ c, w E8 i7 P h, D6 [/ M2 U
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL; R: d/ b4 b. O6 Z; ^" H6 L; e# I
from your software into the box that says 'Enter URL of image to load'.+ \- M3 B3 M9 G% b
Once you do this, it should look like this:, Z6 I5 ]. w9 s) \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
" }/ U! g' T$ Z4 ?Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:1 a' g- `3 `7 F# l9 \2 S* [
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either/ L0 b: _4 s6 ]; x, j+ f/ L1 t& r
Prosper or CPVLab.
* w9 V4 P- o8 a A5 L! ?7 x2 w# N9 c/ ]& N' ]" k8 Q
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发表于 2012-12-27 18:47:17
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