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PPV GUIDE [PPV新手入门][28页]7 L2 x: m# Z0 i+ g( ], h9 L# e, c
详细的请下载电子书！
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Newbie Guide
P# Q1 B; j U5 LPPVPlaybook.com2 U, d# _1 C2 ]0 R
Tracy Shaffer. ^2 c1 m" y4 w5 K+ x1 h) }, U& G
David Ford. t: ~0 T5 C' X$ Q4 V* |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1 M( E: M' Z1 V1 @8 e0 J4 M- y: w# k
Getting Your Mind Right to Start Affiliate Marketing" ^5 p; A. y$ t5 R9 \
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
2 C* P; b1 Z2 c% \1 P3 P( Aever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where; l* y4 m( V4 H
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing7 a0 d2 g! u- h5 g
with any success, these claims are laughable and far from the truth.
, }1 y# A& R6 nAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash2 v, Q5 _8 M5 o N( M* q9 X# U
flow management. The main benefits are the low barrier to entry compared to other businesses, and
2 y# U8 p4 A/ c% s" ethe ability for a marketer to be a one person shop and make an incredible amount of money with low
: l9 |! O# a9 S" ooverhead.7 T a3 B. G: w% C+ i# J) n" L
The winners in this business are the ones with persistence when nothing works, who know there's3 F0 B. n( x" t! \8 |
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.) b* d- N/ @. z% }
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
9 N& v3 Y& D0 s% Mstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
1 B P( X9 B$ M7 s9 Y- z6 q3 PMost of these things happen suddenly and without warning, and they all contribute to the amazing
f: v% }: ^5 f6 @' ]& Alearning experience available to anyone with a few hundred bucks and the ability to open an2 g, r4 T9 _: t& W
advertising account.
4 ]0 j8 |" U: |, B! z5 JYour competitors are willing to work at this around the clock. This isn't a push button, instant business
6 I7 n+ R* W% G# p) c Ywhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
5 R4 N" t( ^& Cmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
9 Z+ s' h, H% ?9 d" O! e8 Y* X+ Wtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.+ Q8 b( X( G6 o
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you' v* L, @) c- o
started building PPV campaigns right away from start to finish. With that said, time to jump in and get; K/ A$ Q$ }$ V3 `! \$ S/ k5 T
started building.& ~5 ~! E" l* |) |( ?! r. y
Things you need to get started:
( H( [6 I2 j; n$ o# a3 \1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)9 Q- u! o, x# F7 }) e1 G
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
6 |/ O9 |2 }% D) A9 _2 W9 O3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)% c. i/ U9 @. R/ p5 o4 V6 g
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)% N% E& R% p2 i, D0 B H6 U ^6 J2 n
This guide describes from start to finish, how to get started in affiliate marketing by running traffic1 ~) w+ Z [: M0 E$ ~6 ^8 ?
with PPV.
: i( z' F) [( L/ [! PBasic Getting Started Definitions
, P$ Y0 E- P( H: q3 GAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
9 ^/ h/ P n4 ^. C N' c/ Paffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main/ M: G1 k) _; r# P; G* T) X$ U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
' A' [; B* V) h5 x! Ltypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).6 |) d8 J* j W" c
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
# F+ }! X/ y% N! vreceives a commission on that product. An example would be the Amazon.com Associates program,
% i% [5 b6 i5 aComission Junction or Clickbank.
8 x+ }& l4 ~- ?+ f3 d* tCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes8 @' Y" G! \: ^5 M8 U+ G/ A) }
an action like filling out a form, submitting their email address, signing up for a service or sometimes( E7 X& `% a( f6 G8 p
buying a product. An example would be Ads4Dough or Neverblue.5 X0 u2 `8 p6 n, C# V) \' x) D: W
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's+ s8 [2 [5 W) e$ _; L
account, getting the affiliate approved for offers, bumping payouts and just about everything else
+ C2 o& C7 b6 `7 b9 R5 Nrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
! A& Q; `- K. d- Z% \right from the start can really help you.
8 v, O7 r' g, V/ t! n/ ^PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served/ b B' ?& ]* L
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
6 O2 D% A7 l; \ W- _0 ~, Mview, starting anywhere from .01 or .015.
' v+ }7 N* K) pIn order to use this type of internet traffic, the affiliate can sign up with a number of different
1 ~, s3 U1 w2 t8 }companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,' G2 S2 V5 |' a# C1 B. ?' z
MediaTraffic, and AdOn Network.
# {' B4 v8 @& Q- l; E& @Don't popups get blocked by pop blocker software?
0 i9 x7 I( M* ~: Z3 f* oNo. Popups are served in a new browser window as if the visitor had opened the new window
8 s& n4 g/ I5 F5 G- dthemselves.# E: ~# ?! P) s
How many popups get served to the visitor?
! J( v( t" {% v; G& Q4 q. L$ OThe number of popups served varies depending on the PPV network. Some pop more frequently/ m. ]* ~( o9 x4 n6 E
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
8 v* F; X4 R1 e; {, i/ qserving this kind of advertising, so they have to toe the line between keeping their software
0 u1 R% _' }2 adownloaded and still making a profit.
c( E2 M/ C6 i# O; ^: ]; vIsn't this type of software bad? Why would anyone keep it on their computer?8 f7 V' h( E* _5 I7 t
No, this type of software doesn't harm the user's computer.5 J( K6 H6 P# U: [) P J
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,$ n( r8 z( y6 N9 g: U) _
toolbars or videos to place the software on their computer. The visitor keeps the software in place so/ g! q- R, _9 E! o' @
that they can continue to have access to the incentive.; P1 m) w7 I: T0 Q* j" w6 y! c, e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 37 z- `, a4 _ ~: {4 n
How to Get Accepted into a CPA Network) h* [. q# `, z3 a) l2 }; e5 |, `. Q
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place* D. h m' J* }6 O5 t
to start looking for networks is Offervault which lists offers and lets you compare payouts across
2 o6 I- R5 R; y) W, ~# ?different networks. ^; ^; c$ g' j
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)( g/ z$ o% U+ k0 d( Y+ ?
application and be as specific as possible about your promotion methods. Usually some time after
4 s( ?/ w- O4 L$ z- Xreceiving your application, the company will call to interview you. The phone interview is a critical/ \ O3 T: N4 r
part of the application process, and most networks will deny your application outright if they can't get" S7 ^8 t7 E9 z! v+ b d% i" ?
you on the phone.
6 Q+ I2 C, h2 U! TOften, the person who does your phone interview will actually become your affiliate manager after
1 R- E ~9 D/ w! P c$ U* v8 zyou get accepted, so it's a good time to put your best food forward.7 M9 M2 T8 e4 q
You might not relish at the idea of someone grilling you about your internet marketing methods over/ [3 b9 q- J' P5 u8 d' P
the phone, but trust me, this part is critical. Have answers in mind for the questions:
' p' l# ]7 c- P4 ?+ XWhat methods do you use to market offers?
9 G/ @$ c8 x6 g6 c/ W0 K, N% FDo you already have a website you will be using?# {/ X+ C/ H9 J2 [! m
How much is your advertising budget?" G- B! T) W! k+ `
What other networks are you a member of?7 i, P6 h" g' Q! ~. ~, L
Who are your affiliate managers at these networks?+ p4 G4 n4 h1 X. Q: o. W* T
Do you use social media (Facebook, twitter, etc.) to market offers?& [4 @5 ^4 F+ R1 @3 P
How much traffic can you drive?9 D' n/ i& }7 b8 p% _. q! O3 ~
Do you have a personal recommendation from anyone who is already a member?% X `9 U8 D0 T5 z# r, H' r
Once you provide satisfactory answers to these questions, the network will approve or deny your
5 D: G0 Z# o0 m! }application. If you get denied, just keep applying or call someone on the phone and try again. Be
) h+ h; P$ q4 R# \& c& vpersistent. Also, getting a personal recommendation from someone who is already an active affiliate. {) e4 c# F2 W( r5 j
for the network can be helpful.
1 _9 w; d3 l6 M* w) F' gTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
& Z4 G0 D* A% X1 f; {Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
+ Y; X8 n( d, f( B4 F" w L5 wowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know( U( X) c5 ?. f6 X7 c4 r) ^- Z$ N
people can open a lot of doors as far as networks are concerned.% b6 L) q* N( B' T9 O# N. o/ D
After You Join a CPA Network
h5 U3 ~7 F: Z8 b! ?) s$ ~Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
! D8 D, _4 I2 `/ A7 _and make an attempt to get to know them a little bit.0 f. d& a3 ^$ E/ y# E) P
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
4 n0 f4 x: h2 y3 F7 U. @7 Xweight in gold. Start feeling them out from the start and try to get to know them. Once you get7 u. p& P5 _; E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
" t0 a# v2 ~$ B8 I. Nlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout9 c1 H) Z8 n1 r0 v0 i4 w+ O
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus; Z3 s7 C" s8 D) X- l( \
email.. {4 |1 l1 z2 P% U" `2 B2 T- R. J
For more helpful info about dealing with affiliate managers, check out:
. Z1 Y1 F1 I3 h1 }1 S; Nhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
) b/ y# E5 M2 G6 Z" y7 D8 Ghttp://www.mrgreen.am/affiliate- ... iate-managers-want/' t( a1 _1 T }$ o6 J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5! g- @* Y" |1 N' q9 N! H/ m& w# d" F
Set Up Web Hosting
( c: {) {. l. H+ hGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
2 K! F! I' S8 V9 X5 Yabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
; c i# b; e6 V7 V/ `+ d( j% _host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
6 R& ^, R9 W, F" d1 v7 f6 i% M7 owhoever else is on the same server as you.
" w. E$ ?# W- L0 Z2 g5 M2 B8 }1 @Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
* z) \3 h8 q6 m. Z8 |7 } O2 nenough that the visitor can't close the window before your pop up is even shown. You have about 3* w3 Z1 F1 L. W
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
8 g# R( U2 E8 p% [' ?! eTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a* ]+ Z% |- W% n, H9 `3 O# L T
house full of roommates (hosting customers).
- m$ N0 o* _3 G) Q) z" VIn shared hosting, this is like having roommates where everyone has no specific designated area inside, b" h5 N1 ?$ p& j4 E
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
" ` L" V7 i$ [% Dfit.9 Z# T! l: S8 w; B; z+ \" p" w
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than- b! W6 k: v4 D4 E a9 f: p! ?
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
" n/ ?& ^7 d1 ^/ Y# z0 htheir food. Everyone else's food in the house has less space to take advantage of.
" c. t3 m. W7 ~If you have less server resources to take advantage of, your ability to serve popups will slow down. For1 ?9 i! b. f) _& O4 R
any type of hosting this is a bad thing, and especially while running PPV traffic. o9 h- }6 A) N, i
In the case of a virtual private server (VPS), everyone in the house has their own designated space
- A& p8 B. T3 y1 {$ q, S. Uinside the fridge to put their food, and other roommates can't come into that space. The server is
# k, O1 M8 N' N6 e9 y7 ipartitioned, so that each customer can only use a specific amount of resources at any given time.
1 w P' C% }$ u& M x3 RA dedicated server would be like having the whole fridge to yourself. All of the server's resources d, I+ x: l0 W
belong to you and no one else can use up those resources. This makes it possible to serve much more$ M3 U- h! B ?
traffic, faster.
' a: n# |. [: O7 q/ O' F: j* H" y: ^At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.. T' U* h. v6 \, y) u. A9 q
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
6 f: O. Z7 L$ K( ghere:
& Y' p: ~( ?4 I6 W1 Ihttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-9 K# m' f# o1 ?5 j
VPS&highlight=hosting
( I K9 D) {" F z1 f$ `9 \2 rDedicated-Hosting-vs Shared-Hosting
3 }7 j/ [# [& u" C5 Lhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-( Z$ v& s- U! T0 D0 c
Hosting...Your-thoughts9 P9 f- \, b! a, ~0 R0 i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6$ ]8 V+ r1 \- M/ h' Y) a* ^
Hosting Providers for PPV5 f6 C" b% F2 O+ R3 B
Beyond Hosting+ z7 c3 T# G# I2 k4 J0 J+ m1 |0 Y/ U
http://beyondhosting.net/
0 S, F* N# q$ m# A4 NWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
! [# y# _8 R$ j* I' e, Kreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when ^( M6 k% A4 g, r
direct linking with PPV. Also, these guys provide great support.% j0 \; _ _; b8 Z5 B
Prosper202 Optimized Hosting' }# f7 {* O/ F/ E) m6 P$ }7 E
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/$ A( j4 f% Y Z/ F) H. n9 e9 t
CPVLab Optimized Hosting# o2 ]+ O" ?, C+ b, c+ q
http://beyondhosting.net/CPVLab-Hosting/
9 j. R0 v' L5 r. d N3 ZDomain Names for PPV0 E& a% p; z- D$ t/ D
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is4 h1 o" }( F7 M+ {# _
where you're going to host your tracking software and your landing pages if you decide to make them.# x8 b& ?0 I+ z. e
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
/ N, K$ ?) J2 v) C) r" y0 Vbland one is fine to start with, to host both your landing pages and tracking software. The .com,& h) A& Z' V" `; u0 U! _
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a K! H0 Q* p( H, J/ M
term or build a whole website.
+ X& w3 l$ K3 f2 z, [% Y2 jAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
5 k% V' k! [* V5 j. S% dtracking software on your domain. This is really important, because it is necessary to track your) `9 E& h6 `4 M2 L; \; N9 t
conversions down to keyword level so that you can optimize your campaigns. Without proper6 N# k+ K! R: d1 f: I% y" Z
tracking, it is impossible to know what is working and what isn't.) X8 X9 r* T' l, s1 B" [* f
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software6 Z4 v* {1 H- R: B4 ^' c) T; G
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
/ A) k7 l, }# O9 B$ cProsper202/ u$ Q/ e, b" R
http://prosper.tracking202.com/apps/# t8 R$ i% F; T! O
CPV Lab
* j1 R. E; a" T- d, G1 T7 uhttp://cpvlab.com/
3 n$ o2 j( Z/ zCPVLab Help Videos
4 T2 O3 N2 w7 N2 Z. x: Q( m ~+ ?http://ppvlab.com/oweiw/oiurw/vdm.htm
" P3 a' s' z. l2 W2 j& xAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
3 q' \8 X7 n8 L3 _: u4 R- V8 c! @9 w. uindustry standard.3 L x- v9 v$ ?6 G m$ U, K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
( X% P6 _/ w! K, W/ Z) lCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from7 X$ {* @4 d z; K% ^
good support if you have problems with your installation.
; Z# @- \6 T; WTracking 202
& O8 e9 Z5 \9 f# K* F" U/ T: FTracking 202 is the hosted version of Prosper202. You can create a free account and then build your K; {2 i8 p$ P, _5 T# d
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
7 u1 |9 }" p! H+ ^: \5 rarea.$ g) k* V5 q3 n2 Z' N# _* }" @
If you choose this option, keep in mind that your tracking software, one of the most important parts of
: _( d2 \! {* o2 i' iyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
3 s5 F: V6 C, ]+ B: L2 P. B4 Uinterface, and their hosting.
2 ]" y4 L6 m, g& i* A8 R; H5 EAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords% g8 v+ f- b% d$ Y4 ]
and targets which you are bidding on. Leaving this up to chance in order to save money could1 @0 Y) P: C" B( D* o- d
potentially leave you open to huge risk if someone else caught on to what offer and keywords you" z# A7 g( R5 B# ~* p2 g2 O" C
were using.% s5 o X# i( W5 g1 x
Choose An Offer4 E! b3 T% y9 ^# _6 Z. ]: K) n6 O
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
$ |6 w! i" G' Q; E9 E+ Z; kLesson on Offer Selection& B' [* j* X$ u5 M/ \; G" Z
http://www.ppvplaybook.com/forum ... on-Selecting-Offers0 j- } Z. O: L
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
, ~8 Q8 N6 B, @1 r- _To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using7 h4 r. X& x$ N J! |
LeadImpact as the traffic source.: u: z1 ]. I# k7 a3 j2 S
Now the best way to learn how to put all of this together is to just get started. For some variation in" w/ `1 N! R9 Z. p, O) F
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
9 N5 [: _% ^2 E' ycampaign." p" i7 t, D! x ], U) [9 B
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first9 D9 o/ _0 P# O- C2 t- x% J1 C; R
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
/ ~% ~4 o. O9 O# y$ P" r- V& tthat all traffic is accepted.6 V; E% N B" L% O9 ?/ s
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.* q5 }; J) o3 W( m# {- y* H
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
8 M/ t, A0 D4 `# U4 E; H+ @get creatives like banners or images specifically for the offer.
. `, C }; K0 d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
* ?* O3 J* M6 L# fBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can3 N5 L' M+ D* \
track my keywords. Without doing this, it isn't possible to see what's converting.
& D U6 S- P" A9 u. v. e8 I- S( ZIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:0 R% Q, `# K4 K m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
: G& y& |( c1 d1 s- N' g$ v. XIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the$ ~5 D" r+ ~ _4 Z) J2 \
bottom of the page:+ l3 {0 j* F# g) `9 m3 D+ v
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
M) ]2 M# j' G; iClick on the offer → pixels → Add a new pixel and this comes up:) D& J* p' L8 C
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
1 B* ]+ ~$ U* f# l: _3 J; hfrom your software into the box that says 'Enter URL of image to load'.
% L2 q: w! `* X7 I! s& D& gOnce you do this, it should look like this:
/ W* {; u) e) o0 {/ ?5 X5 d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
+ s+ S: f& h) a* A8 d, K2 s* OClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
) T# ^2 R* \0 H$ C: I. Y& L9 t' FNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
0 M9 p5 k' G# TProsper or CPVLab.& |4 A- z: p) i( D+ M
6 z+ U# f6 [. L% i1 l$ N |
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发表于 2012-12-27 18:47:17
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