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PPV GUIDE [PPV新手入门][28页]6 j- ]9 d1 s1 L5 S. k3 Z5 E5 ]
详细的请下载电子书！$ F$ N6 c$ L! |6 I9 I+ o
4 p5 r$ B6 p1 E# @5 A4 m' e2 @
8 G2 B0 }# Y+ ~& H4 m0 p. c' u: v
Newbie Guide9 J8 I$ L H; K1 H
PPVPlaybook.com
8 c9 q* N" G+ n+ G8 i1 Q: \8 }. ]9 wTracy Shaffer
/ n- @, ^1 U& [5 d3 K0 x2 G1 @2 yDavid Ford5 k: I! ] r9 s5 n" ~7 K1 i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
( D. r, T( }2 E$ ]Getting Your Mind Right to Start Affiliate Marketing
: h7 B0 L& k# VThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an# C: {1 ?* W; L, y
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where2 J Y) T1 K$ Z9 h9 W
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
5 D$ a/ R& N0 x" [2 K$ Jwith any success, these claims are laughable and far from the truth.4 U2 M0 f. o6 B' e8 H% J- s3 o
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash! m5 R: P0 T- T z# U. f! m/ q
flow management. The main benefits are the low barrier to entry compared to other businesses, and2 a, {0 T3 E* N( M( j& H l- M6 E
the ability for a marketer to be a one person shop and make an incredible amount of money with low) m) Z) c- H7 F
overhead.6 R/ D- {; q5 ^" H1 [
The winners in this business are the ones with persistence when nothing works, who know there's& N' c8 d: m* ?5 ^
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
6 T9 K3 ?- H3 h# kThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
1 X2 D- }) s/ p+ I( U0 ostop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
3 g& a5 l2 S/ @% c0 v iMost of these things happen suddenly and without warning, and they all contribute to the amazing6 A$ Z& \1 a$ I: y2 u
learning experience available to anyone with a few hundred bucks and the ability to open an
( \9 ]& {% d& j$ }+ q% [advertising account./ l4 r" s- Y2 R5 M6 E
Your competitors are willing to work at this around the clock. This isn't a push button, instant business% c6 g+ d/ @+ K% ]8 u" G
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet3 e5 @0 L r1 Q
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
, x' ^# x+ j4 @8 M" {trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.3 }! E7 a# `) y" l
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
4 z6 E) u! _4 {4 w% V) nstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
% _2 z( z( h: O) E6 B) Hstarted building.$ T& T5 k- M. F1 M
Things you need to get started: H0 @1 T/ R$ J
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
# e( j8 _* V9 r* H8 m: H2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)8 N, F; L4 @! }' A' C' k0 d
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
$ n* S k8 }: E5 o5 p: t' c! y4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)! F9 L: e, l* d$ L$ [% y
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
" r/ U p9 \7 Zwith PPV.
9 o3 h6 m- t0 G" Z) WBasic Getting Started Definitions
- ^8 b, C( o2 b7 J" DAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
0 k& _ J6 q, p' w3 `! ]affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main! t7 X0 F: p1 ^3 ^% W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
. a3 A; K* i- z0 T' Q. G' ?types off affiliate networks are cost per sale (CPS) and cost per action (CPA)./ t" {8 `# E9 q" U
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
: q+ l% S( ^* Ereceives a commission on that product. An example would be the Amazon.com Associates program,
8 w8 f' K, I0 B) D: z! cComission Junction or Clickbank.
* X2 [. P& `! I$ A: `Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes2 ^( C$ a6 B" p, i3 x% ?5 S
an action like filling out a form, submitting their email address, signing up for a service or sometimes
! s: O5 h+ W/ k9 dbuying a product. An example would be Ads4Dough or Neverblue.
7 w7 z9 r- L+ ^5 y" RAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's' N5 F1 L/ W( l% y0 d# `
account, getting the affiliate approved for offers, bumping payouts and just about everything else
1 p5 M7 r* N9 w" @related to an affiliate's account at the network. Having a good relationship with your affiliate manager2 J. G4 u2 E" ? D7 [% q' `5 R8 g0 C w- F
right from the start can really help you.; }+ p, N R6 S' _# I
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
+ Z9 R7 C9 ]3 I- D! `4 n2 ~5 z) K3 Fin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
$ p; t% _( \4 `0 j% K: Z) cview, starting anywhere from .01 or .015.- c! x" \* p# V0 q+ h; a, q
In order to use this type of internet traffic, the affiliate can sign up with a number of different
T( W D! A" o1 l ?3 ccompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,: p9 X9 P. L# i0 L4 c! z5 a6 n5 F/ z, s
MediaTraffic, and AdOn Network.1 X1 Z& P ~# X8 q ~
Don't popups get blocked by pop blocker software?
; f+ [1 O+ }9 M) `) G& C3 uNo. Popups are served in a new browser window as if the visitor had opened the new window
) U3 r% E' V, X) j0 h& h7 Dthemselves.6 l( y! j5 `; \! t' u2 L3 Z, c/ M4 ^
How many popups get served to the visitor?& ~" x- n1 C# V4 C- B
The number of popups served varies depending on the PPV network. Some pop more frequently
1 n t3 y$ B! a' R& U- _7 T(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
$ W$ r2 f' i3 S# @serving this kind of advertising, so they have to toe the line between keeping their software
9 ~4 Y9 n# B% [2 P9 N7 I( [( t/ zdownloaded and still making a profit.
/ u! Z# t. ], ^# S3 GIsn't this type of software bad? Why would anyone keep it on their computer?& v2 [1 Z* J( c# x/ L0 T& l
No, this type of software doesn't harm the user's computer.
" d* q6 ]7 o8 eCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,' V+ k8 M. Z L R
toolbars or videos to place the software on their computer. The visitor keeps the software in place so5 A$ _7 I' G' W
that they can continue to have access to the incentive.
2 o$ s( ?! x" |% C" e( Y, M* s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
$ G" ~! P. y# P- N! D' YHow to Get Accepted into a CPA Network
% R5 M4 v/ S: E I& J: o/ n5 }In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place ^: n. q. p4 l& I
to start looking for networks is Offervault which lists offers and lets you compare payouts across8 M) |8 K H7 n( B
different networks.
0 B, L5 N w4 L0 A* t0 c7 k8 T4 ROnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)/ Q& f3 u5 ]: o
application and be as specific as possible about your promotion methods. Usually some time after. S1 c- N& t/ b4 v5 S1 T" P/ e8 t
receiving your application, the company will call to interview you. The phone interview is a critical) H' Z, Q+ W$ `& s6 I% X3 X
part of the application process, and most networks will deny your application outright if they can't get x" T: E, M. ]3 G+ j' I& ]
you on the phone.
) I1 q. |, ]4 yOften, the person who does your phone interview will actually become your affiliate manager after
3 x6 R# G7 o- g, N3 k4 V) X( Jyou get accepted, so it's a good time to put your best food forward.
# N9 {. j: K" S( P6 s+ d* MYou might not relish at the idea of someone grilling you about your internet marketing methods over
4 w' U9 Q8 g2 n" B2 C( C; Wthe phone, but trust me, this part is critical. Have answers in mind for the questions:
# G% w& o' G6 J! j/ |What methods do you use to market offers?0 e" l$ B& k3 |9 I2 L5 [9 L* ^' _+ T2 P
Do you already have a website you will be using?
7 W& M5 r) C% A7 t0 Q7 O3 aHow much is your advertising budget?' P3 l) R0 c- W( `) Q2 {) Q( x1 P
What other networks are you a member of?
3 Q* k* Z, N$ P' d) s# o, ~Who are your affiliate managers at these networks?2 i9 t4 |4 x; \
Do you use social media (Facebook, twitter, etc.) to market offers?
+ X# ~: D# C" C1 vHow much traffic can you drive?$ x$ ~; Z! a' e0 j
Do you have a personal recommendation from anyone who is already a member?
) `5 X, E1 M( `3 V) EOnce you provide satisfactory answers to these questions, the network will approve or deny your
' f* C3 I( l$ b/ r+ |application. If you get denied, just keep applying or call someone on the phone and try again. Be3 U: n- R+ d- ?& k2 Y
persistent. Also, getting a personal recommendation from someone who is already an active affiliate |) s, ^' C2 S6 o0 b
for the network can be helpful.
) c; O9 d' K9 X& E) s0 n* ATo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
+ ^' F4 K8 z) R! G- f; n" ~ q- gSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
$ I# y1 G% C! nowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know, X6 [- o5 [/ w( V# s
people can open a lot of doors as far as networks are concerned.( q, b% D# I2 J1 M
After You Join a CPA Network
6 b, f; p, [/ t9 k) A5 H2 ~' W6 f( iOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
F+ m7 l/ ^) z- _3 |# j; k1 `and make an attempt to get to know them a little bit.
( E0 o- _7 `; q1 sFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their5 k6 `5 z; r& Z3 |$ [3 r
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
1 v" a8 a, W% Y( T2 ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 41 d0 W8 Z1 |+ [4 M+ r
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
e, L$ Z2 z5 ?9 h5 Kbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
# C& C0 G! ?+ Y, s8 d! I9 \email.4 a" y! Z' K( B/ a, Q7 l7 j
For more helpful info about dealing with affiliate managers, check out:* a W- V0 o# z( x7 S( F: S1 F- Z) h
http://ppvplaybook.com/blog/musi ... -affiliate-manager/# O0 u1 C/ S, S
http://www.mrgreen.am/affiliate- ... iate-managers-want/+ c t: t' ?8 J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 50 F v* T. k7 u5 c! \/ Q+ @
Set Up Web Hosting
1 Y1 I4 J5 F+ iGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said3 n4 w: I0 u0 T% Z
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
: M1 X$ `* E0 m4 m$ ^7 ahost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
; B6 x; X! G5 A l! a2 bwhoever else is on the same server as you., j$ c" y1 N# B \( M/ }7 A4 A9 a
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
( L9 g) Q; X6 W% |8 I" }enough that the visitor can't close the window before your pop up is even shown. You have about 3# E% q8 k' e8 ~% y: N7 n+ H
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.* a. @( H: h2 h, x3 a
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
- i8 b2 q6 ~; }) t& Phouse full of roommates (hosting customers).7 I6 r9 V% Q" N. z2 ~8 U
In shared hosting, this is like having roommates where everyone has no specific designated area inside, ~; m& U3 \7 `1 K" T- w6 a, q7 l
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
# G3 D5 @; Z6 _' F r1 d& t. efit.
% x: _, u5 S" P& e4 |% Y7 YSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
0 \' }7 ]9 `* Q! e$ L1 qthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
2 h/ a4 `) m$ a+ W! b) {their food. Everyone else's food in the house has less space to take advantage of.
8 j1 `( q- o' l& D( C3 W, k$ L3 DIf you have less server resources to take advantage of, your ability to serve popups will slow down. For8 D4 s, |) ^9 H+ n& Z
any type of hosting this is a bad thing, and especially while running PPV traffic.
' M: K+ p. D( w; d5 u- h3 sIn the case of a virtual private server (VPS), everyone in the house has their own designated space/ ^& o, N; N- Y$ U
inside the fridge to put their food, and other roommates can't come into that space. The server is- a$ P/ W$ G0 }/ y0 U
partitioned, so that each customer can only use a specific amount of resources at any given time.
: [" k, Y1 _* Q, N: VA dedicated server would be like having the whole fridge to yourself. All of the server's resources" v; z' G+ _7 L3 f# }8 Q
belong to you and no one else can use up those resources. This makes it possible to serve much more
( H* T1 ?! A! G' v! Itraffic, faster." ^- Z8 m) e" c6 N
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
; ]7 e% s3 O8 k0 wAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
0 I' T9 V" [! X( @! Y yhere:5 A1 q; R, ?' g) Y
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
3 V# ]- t4 G3 o0 q9 x: D; YVPS&highlight=hosting" l! ?6 i+ @$ z' `
Dedicated-Hosting-vs Shared-Hosting# f! ?: W# |5 ~) w1 s8 T
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
, a% C4 H- }" @: B5 ^; [Hosting...Your-thoughts+ z( A4 A4 a, E7 ?1 {: E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 65 ]/ Q* f0 {, C( J7 P9 u+ u
Hosting Providers for PPV7 K9 e7 D( X! k8 K- _9 e3 A1 D
Beyond Hosting
0 z% W6 ^; d( j( T) [* C% shttp://beyondhosting.net/
& R2 O) G! @& X6 \7 ?( f2 ^0 T! ~With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
- L K2 V6 z) d T8 treceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
1 V) b- o, f4 j' udirect linking with PPV. Also, these guys provide great support.
9 o7 n( ^6 _. X* B/ }1 @. J) zProsper202 Optimized Hosting6 f2 ]% k% d" e5 k6 g: R9 W4 O7 S: w
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/" s* {( _0 C: Y2 x
CPVLab Optimized Hosting
m0 s; T5 ?2 Ahttp://beyondhosting.net/CPVLab-Hosting/
# E& _0 W( m2 P: m9 FDomain Names for PPV: g, q$ z; _! Z5 k) W
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is% k4 ?& T0 R2 O, F1 t
where you're going to host your tracking software and your landing pages if you decide to make them.
# o `2 L' t7 _& J2 V$ IOftentimes people wonder if they should have a specific domain name or a generic one. One generic,% [, s4 l( k% q, i! |7 j+ M2 W" c
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
$ y o3 B0 V0 H$ j% r( ~0 T: V* m.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a) S% a7 g" `3 _: K% M: l2 T
term or build a whole website.7 H8 Q" A. t5 N
After you buy hosting, a domain and get those all attached to each other, the next step is to install2 e; k* A% v3 F; H o# b
tracking software on your domain. This is really important, because it is necessary to track your
1 L% E u+ M4 _- N: D- D# aconversions down to keyword level so that you can optimize your campaigns. Without proper$ d. Z# k- N: u) F3 |
tracking, it is impossible to know what is working and what isn't.
. P0 y9 ^/ r6 e. h* G% o3 s; oTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software$ G& ^8 P# V& d, ?
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.' ]. M0 z$ X' s
Prosper2028 a% P) m q- D% m2 i& V
http://prosper.tracking202.com/apps/
2 v' M! n G' x. q7 I6 YCPV Lab! T# i$ j% F9 R% W7 O$ ?
http://cpvlab.com/
* U, g7 S( D+ f9 ]9 R& l) w4 x4 HCPVLab Help Videos
0 i4 I/ W+ y$ ^8 @http://ppvlab.com/oweiw/oiurw/vdm.htm
% ^/ M: Q; \9 Y# j/ d/ ?+ ^7 |$ FAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
5 L9 b8 C9 u7 ?4 C( ?1 ]8 u9 Qindustry standard.7 i7 `% b7 f- r v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7( D7 s9 V$ C8 x
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from, O# g% f) O, V" W: }- C
good support if you have problems with your installation.
: L* B! R5 \8 E" |: Y8 XTracking 202
& t5 [7 \" z8 i% u. m! p" Q4 yTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
9 x8 \7 ~/ I6 r( F& Kcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user9 {: e# @; y, W9 {& l1 a
area.# A6 j9 x3 ] }& F: U6 }
If you choose this option, keep in mind that your tracking software, one of the most important parts of: T5 k$ J4 t6 w" l% K5 Z
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2022 @$ ]" k# V% F7 P V
interface, and their hosting." ]' p* D' c! u, k
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
) S3 W; @9 Q* n* `7 y4 sand targets which you are bidding on. Leaving this up to chance in order to save money could
8 q) N* Y3 ]# ]" K* c1 Rpotentially leave you open to huge risk if someone else caught on to what offer and keywords you' s4 {4 j2 Z! n- z5 Q: ^. D: g
were using.$ L8 u7 ]) [9 `3 C' V5 K
Choose An Offer& h! r/ | f+ F( z' d
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
: ?6 f7 M3 @- d8 X1 F" [* R3 X CLesson on Offer Selection
5 v/ U8 X0 \$ yhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
2 @1 y; {4 \+ E) T- l1 f; J. O5 xIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.0 m: T$ @# {: S" D
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
7 Y* h- H7 u& l$ Q& O _0 j5 fLeadImpact as the traffic source., E; ]6 P$ z$ w( N Y
Now the best way to learn how to put all of this together is to just get started. For some variation in9 @/ n% `" u2 W% K; i8 G4 c8 A
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
' p3 e3 _0 D8 _/ o5 w) hcampaign.! F3 h7 S. W8 h" K
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first B/ w) l7 P! R( K0 g
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
) V$ z7 J! b8 b6 B9 j* G! \that all traffic is accepted.
2 T) F2 {1 s4 n! J) lFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.: j$ {% l; k0 G o8 R6 _8 Q
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can- |% V* m0 W( w5 h) y Y
get creatives like banners or images specifically for the offer.8 h0 {- @( k) b1 o+ c$ D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
" ~2 U% p' b" P0 S4 ~Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
# {! I8 t7 b5 U; A1 b; Itrack my keywords. Without doing this, it isn't possible to see what's converting." b7 e- o" ~9 l, I7 |4 p/ x$ r- R
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:$ y8 o/ J C, p% b" z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
: ?$ T( B/ s) M; C3 XIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
# t* o+ ]8 X# Dbottom of the page:
, \" @4 v# Q( F8 D! [/ UNext, I have to cut and paste this pixel into my offer at Ads4Dough.) U' G4 d4 b3 r+ Z+ h3 s& X) Y; x; w5 F
Click on the offer → pixels → Add a new pixel and this comes up:; j" P5 t: m: c( U3 j( [2 z8 S
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL6 K% S" e9 p2 T# j1 k
from your software into the box that says 'Enter URL of image to load'.
# A! }: y7 O7 o* G$ e# U* OOnce you do this, it should look like this:
/ t3 @6 f4 F3 V0 k6 t8 d, O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10) C9 ]. J) N& X4 I: W8 ^
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:7 o2 J; A6 Z2 ?, f
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
z; T, c ?; k9 LProsper or CPVLab.
G4 V ^& @2 J) x* e/ c1 B9 ~9 a/ {3 L. Z
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发表于 2012-12-27 18:47:17
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