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PPV GUIDE [PPV新手入门][28页]
2 ]3 x8 o! P& H2 o! @0 o详细的请下载电子书！( h- j2 @3 S9 @7 H5 ], y
0 h. W( ]2 @( ^8 ~
X! Z; f( m# r9 h5 z0 T; _Newbie Guide* S' r+ O) v" n# A) A& }
PPVPlaybook.com
* a, n# F9 f& n6 J1 P+ @) F' I( d, {Tracy Shaffer: n# C C, U5 Q( l- ]$ p
David Ford" D1 O1 I9 R) C$ l' R' I3 V, G% b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
* K8 c' M) b$ z1 o* {! d0 }0 V3 n' mGetting Your Mind Right to Start Affiliate Marketing6 j2 F# h4 I) V+ P }, ^0 M
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an1 v1 R p/ O* T1 P8 b5 a
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
6 X Z$ f9 V# [/ D5 iyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
: z8 t! X& a$ {( }with any success, these claims are laughable and far from the truth.1 r6 u5 t# h- y4 Q7 R2 @4 R+ z; J
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash N7 n L# a9 ^' b8 X! z$ H, V
flow management. The main benefits are the low barrier to entry compared to other businesses, and
- f9 |) {- E+ B/ @the ability for a marketer to be a one person shop and make an incredible amount of money with low/ v2 J# H+ l- Q; D3 R% s2 q# ?
overhead.
9 v7 }6 A N$ [! AThe winners in this business are the ones with persistence when nothing works, who know there's1 C. J" Q6 K1 ?+ V9 H
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
# N% }2 B" e9 H+ \The cold hard reality is this: virtually everything in the space is changeable, what worked today can+ D7 V, s& R, V/ Y; G
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.0 E% g( [9 u6 k
Most of these things happen suddenly and without warning, and they all contribute to the amazing9 m9 A% U" ~ x) c
learning experience available to anyone with a few hundred bucks and the ability to open an; R" c3 k3 l7 _& D& M2 a
advertising account.
' w3 {& z6 k7 F9 i- S: JYour competitors are willing to work at this around the clock. This isn't a push button, instant business0 n& S& Z7 m: w
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet0 B% o: ?/ P+ ?! F# A0 u
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,: P7 V) r% L$ ]
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
5 j4 H* ?+ f$ D4 j; O! kWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
! m+ R2 Q, K/ L4 V3 xstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
6 X6 v# @6 y* l+ J- w& }started building.
/ X/ `3 g$ v9 e! fThings you need to get started:
5 s* x* v4 @9 Z6 y6 D" S+ f C1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
( H# Z u- e2 c1 A6 J2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)" l* v3 y+ h8 Q3 c1 n! f
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic) {4 M% a" {( p* B! |% D8 R
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)3 v& J( S1 ^% g8 N' G+ w
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
3 U8 Q! l5 O4 u- A5 d$ i. d$ Cwith PPV.' C! c, G! c/ f$ D) q5 x+ t/ u+ D1 r
Basic Getting Started Definitions
7 i; |$ ^2 k( c- u |! LAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more Q, w8 ?1 S5 C# H% k( G! A3 U
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
" e" x4 ` f- l: D" U2 i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
- q6 d4 B; Q' R" ~types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
3 f% z5 x' S/ K* OCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate% X# h+ V( R& F# I5 |3 M9 c
receives a commission on that product. An example would be the Amazon.com Associates program,
. Z: v+ s, I; M* A% ?; `- oComission Junction or Clickbank.: j& L3 r" L/ @: C. ]" U7 E
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
1 c, ?* F2 b' ~ Ean action like filling out a form, submitting their email address, signing up for a service or sometimes
& s6 K' S$ n' W1 N; O& |buying a product. An example would be Ads4Dough or Neverblue.( k9 z' I1 w* I8 J, T9 a
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
& B J- K' o Daccount, getting the affiliate approved for offers, bumping payouts and just about everything else
7 Q+ Y |/ O, O; G9 B wrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager, T) y. \5 N4 U0 M4 ], j
right from the start can really help you.) A5 [& S% B% \' ^1 f+ t( ?' N
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served0 S# Z b/ ?6 L& R& s" B7 b! B
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
7 O' q9 v, ]4 l8 s- S" }6 A% a; xview, starting anywhere from .01 or .015.
. C x' X6 w* e6 m. K7 Z) gIn order to use this type of internet traffic, the affiliate can sign up with a number of different
9 n" Z. ~7 Q; T4 H6 ?: [! v! Gcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,3 X; T- F- l5 _. I( f$ s$ ~
MediaTraffic, and AdOn Network.
3 Z0 z, O1 A7 x$ {/ N* y" J p/ pDon't popups get blocked by pop blocker software?
8 @* M9 F" G- lNo. Popups are served in a new browser window as if the visitor had opened the new window
1 s+ i) U9 C2 F( e: S) Gthemselves.
0 N7 ?. p# o! ~2 N5 C! o: x6 FHow many popups get served to the visitor?) e) o; L) U6 @4 J
The number of popups served varies depending on the PPV network. Some pop more frequently
( e& u' d/ e4 p% W. j* E9 m(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by0 V1 O3 n* Y3 Z
serving this kind of advertising, so they have to toe the line between keeping their software
$ l0 a( X* a) e) h( s: R3 C# ydownloaded and still making a profit.! V9 ~3 A8 n0 Z$ S6 I7 N- o, ]2 q
Isn't this type of software bad? Why would anyone keep it on their computer?1 ]1 X+ `/ r4 S* `/ _1 e
No, this type of software doesn't harm the user's computer.* }2 \8 e- o Z- K+ u( g
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,6 S$ B' m/ k: p4 L; d; h
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
5 Z, P& g2 X2 _% _% Hthat they can continue to have access to the incentive.
7 t1 _4 o: i4 T9 ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 30 p3 F, K: ?, h$ L: d3 B
How to Get Accepted into a CPA Network1 `( ~1 F( s- Y6 Q( i: i, x1 Z
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
C! M6 ?' m$ ito start looking for networks is Offervault which lists offers and lets you compare payouts across
; U/ x: A+ f0 z3 B1 n* jdifferent networks.# H+ [1 e+ @+ Z+ e, h
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher): s4 ~" ^. E. Z# i& R5 B) M8 X
application and be as specific as possible about your promotion methods. Usually some time after
7 z- }8 Y% ^" i7 ?receiving your application, the company will call to interview you. The phone interview is a critical3 }1 d0 J* u1 v$ \& r
part of the application process, and most networks will deny your application outright if they can't get4 n; E9 M" M0 ? _
you on the phone.
/ w" D, Y; p1 o# |: P! s2 w' BOften, the person who does your phone interview will actually become your affiliate manager after: g; \; c6 n2 [
you get accepted, so it's a good time to put your best food forward.7 p9 P2 |/ L+ w V& ^: l% D6 r9 N
You might not relish at the idea of someone grilling you about your internet marketing methods over/ g D& A0 y0 o; W' l" E7 ?
the phone, but trust me, this part is critical. Have answers in mind for the questions:
3 G, O5 d0 r3 m7 M' r" m' o) |What methods do you use to market offers?. ~+ `" M" p6 M8 z, F
Do you already have a website you will be using?
- e: p2 o d$ ^ R; [3 d3 _How much is your advertising budget?1 Z, N& e7 D( P4 C; Y, \/ A3 W Q
What other networks are you a member of?
& y; a2 I' w+ @& e( R0 _5 K1 y# gWho are your affiliate managers at these networks?
! g/ J2 n9 ]; o4 c$ u8 M2 N+ q: }4 NDo you use social media (Facebook, twitter, etc.) to market offers?
2 n9 T0 r+ m: ?+ z9 B& y$ \How much traffic can you drive?, X1 r0 r- O* l7 @! M- R/ \$ J$ m
Do you have a personal recommendation from anyone who is already a member?+ N5 J, v- x# e$ _
Once you provide satisfactory answers to these questions, the network will approve or deny your- e9 p% _# \9 I. d, K% k
application. If you get denied, just keep applying or call someone on the phone and try again. Be0 N3 K) l. k; `
persistent. Also, getting a personal recommendation from someone who is already an active affiliate! M; j( W1 t6 H. X
for the network can be helpful.
. w( x& z; O. z; {To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate7 {7 s8 B# X( a( K$ B
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
# D* I n* f# ~owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
) \4 H* Q+ s& X! S4 ?* k) c+ jpeople can open a lot of doors as far as networks are concerned.
9 k1 _% H8 i9 q$ BAfter You Join a CPA Network3 T1 a; Y) m g' j) M0 A& b) C
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager% Z7 ?* B* `) g& x( z
and make an attempt to get to know them a little bit.
* i6 q0 e$ w" K8 JFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
: P; w- ]7 w4 Q2 y1 Qweight in gold. Start feeling them out from the start and try to get to know them. Once you get7 r0 S4 z8 _0 s' M( ^1 e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4) Y) |: W6 a1 |8 k" T8 M/ `
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
2 [6 U4 @$ | c3 u8 Dbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
7 o) ]6 Y* t5 A7 k5 u; U" Y6 Temail.* y# U& C( {% g4 E) |4 q+ W* y
For more helpful info about dealing with affiliate managers, check out: L- k3 k# |8 q
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
0 s$ c! {2 ?. ]4 ?: W9 Y/ d4 mhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
6 [0 L$ ~ P0 _# W" g8 ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 53 B, r5 v4 b7 n& b3 Z
Set Up Web Hosting9 g* x; V6 k, L
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
. M4 w# W- @5 P* C. @& i* E9 Fabout internet hosting. In general, you get what you pay for with hosting. When you use a shared" y4 u4 i' v# `* e& r$ ?1 N
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
5 f2 s9 n j2 h |% @whoever else is on the same server as you.$ j: T( e5 L+ r* ^9 |2 u
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast+ B) f' S, t8 Q$ e2 g" w
enough that the visitor can't close the window before your pop up is even shown. You have about 3
) D0 t- I! t9 tseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.8 n' W4 @& b; c. {
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a* t- P! n" Y% i( \( f3 k; @9 I3 k
house full of roommates (hosting customers).3 c' j" w5 `* a
In shared hosting, this is like having roommates where everyone has no specific designated area inside: d4 u/ W4 f9 j2 N
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
% R! m3 `1 B, |, d/ Bfit.
6 U* {+ N! f7 H. Z. CSay your roommate brings home a large turkey. They will then take up more of the refrigerator than }# J' U: \) o! Z
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
4 T' U7 K: M; d* qtheir food. Everyone else's food in the house has less space to take advantage of.3 H& w7 U" c& P! P+ R2 }) V5 y: w
If you have less server resources to take advantage of, your ability to serve popups will slow down. For3 x; a8 c" ^3 y5 n
any type of hosting this is a bad thing, and especially while running PPV traffic.
* I- e- _0 L& h8 ]7 F% `In the case of a virtual private server (VPS), everyone in the house has their own designated space% e9 ]" u& e7 ^1 T$ Q0 W, I
inside the fridge to put their food, and other roommates can't come into that space. The server is" Y0 s7 Y0 [* T1 M& m, n0 N( z0 l
partitioned, so that each customer can only use a specific amount of resources at any given time.7 U; F1 |9 W& P2 M) O( t
A dedicated server would be like having the whole fridge to yourself. All of the server's resources9 r8 Y' ~6 k( b) j% r. m
belong to you and no one else can use up those resources. This makes it possible to serve much more% W' _9 [' ^2 ~; A, x% O
traffic, faster.1 ?( C6 f: w" K, Q3 _ h
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
. V# Q# T$ V! K- B$ G# r: {8 a# _Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is! Q6 d( e; c, f9 ^1 S: f9 [; o
here:
2 i/ F9 i% L/ \6 f9 j( s. Fhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-' A* ?5 ~) z, _( g/ R& Q. E$ Q: d
VPS&highlight=hosting1 K! {) y. W5 ~2 i: I
Dedicated-Hosting-vs Shared-Hosting
! a# U b; T5 m& T9 G* [) Bhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared- W: `* s0 H9 K" \% b
Hosting...Your-thoughts
( h2 w& m8 |% k$ ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6+ Q6 m' O" [; L& n% x- G
Hosting Providers for PPV
8 g# p8 t% Q, \7 }3 y2 k- h j" _Beyond Hosting& m) G3 i+ }* N/ Z* D
http://beyondhosting.net/
! o$ o' H N% J0 S! g) YWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
0 ^) h( {6 k9 Zreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when V5 l1 t0 T, o" L5 z' l: r
direct linking with PPV. Also, these guys provide great support.
9 L- p3 ^6 |3 O1 e: N* mProsper202 Optimized Hosting
2 |4 @" B5 x6 j* \" O6 c0 O5 Rhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
+ O" l2 B, e+ I! ]) UCPVLab Optimized Hosting: F8 O% k+ B# G. i: ]3 T! q
http://beyondhosting.net/CPVLab-Hosting/
5 C3 ^9 _ ~$ T$ |: c" sDomain Names for PPV
$ Q* {* N! G, X z# SOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is& n; ]5 P# x" z* O+ c7 n
where you're going to host your tracking software and your landing pages if you decide to make them.
" `; ]9 D3 ^ A/ |' M0 k, f) sOftentimes people wonder if they should have a specific domain name or a generic one. One generic,) z# j; D6 M* h9 C& p4 h+ R) t6 r
bland one is fine to start with, to host both your landing pages and tracking software. The .com,6 c0 P9 |: m. [. o% K Q9 a) Z! p1 E
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
$ }2 {" _1 l8 g0 cterm or build a whole website.( H) X/ g4 O: X2 f! ?7 b i# y& O1 q4 }
After you buy hosting, a domain and get those all attached to each other, the next step is to install
9 E- Q! I% g7 T0 w7 {* Atracking software on your domain. This is really important, because it is necessary to track your" |8 G! z, [8 t" L
conversions down to keyword level so that you can optimize your campaigns. Without proper' h' e, ~/ b7 ]5 X% v) V9 K+ U {. s
tracking, it is impossible to know what is working and what isn't.5 H5 _* y1 i9 ?+ ]6 N! y) e% A
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software3 a! v* y6 @0 a# Y
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.7 z: V, \! P$ ^' f `& f5 d
Prosper202! x$ B5 e/ o: g0 G
http://prosper.tracking202.com/apps/ E' e: O$ W& h1 F5 Q3 t
CPV Lab0 G% U' {- B' Q* B" S
http://cpvlab.com/
" L% w7 O4 ] O" Q$ E+ CCPVLab Help Videos$ z! j: T! `4 X( w% Z. w
http://ppvlab.com/oweiw/oiurw/vdm.htm9 G1 f# j3 [/ M7 N: c |+ y0 g1 R
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an3 _% l1 L* y3 y% Z! i
industry standard.+ e8 Y' S8 y) w' z- V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7/ d$ f& m. e- Y
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from& L. x' S8 T8 U' m4 G& ?
good support if you have problems with your installation." e' q& S6 V6 q6 f, j
Tracking 2029 d5 [* W( D. C$ [1 {
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
' s. ]8 T( C. B0 xcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user9 E) k1 C. \( @% ]
area.
9 T1 ^) ~9 u$ z. \ _" H/ M4 bIf you choose this option, keep in mind that your tracking software, one of the most important parts of
2 o& b5 z; S& l! h% R' myour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2028 F# }$ |& c: ?" x8 A
interface, and their hosting.
+ d7 m, }4 L) ~! y/ c3 [0 X: LAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
0 r4 _. N1 y* Y2 A) A* eand targets which you are bidding on. Leaving this up to chance in order to save money could
( ?8 d: D! B& [$ F$ l& Ypotentially leave you open to huge risk if someone else caught on to what offer and keywords you
0 G! {1 L% d8 ~. O1 O: o. uwere using.
! [/ q% T0 f) K; `+ V3 ^ G0 xChoose An Offer
% W$ q$ @( Q# H5 N% j: U: XNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to. N. a# @0 i7 M" A
Lesson on Offer Selection w# k# W( T2 a4 H4 D
http://www.ppvplaybook.com/forum ... on-Selecting-Offers5 ], b" t/ E, @
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.* C: ]7 ^" k1 Y: }8 L
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
. z. m/ ]$ ~- A# h# ^LeadImpact as the traffic source.1 R- [+ l8 Q9 f) E: Z
Now the best way to learn how to put all of this together is to just get started. For some variation in
7 I; Y. b1 P2 \2 W: k; Cthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
6 g& d O" X% C0 b- T8 Ocampaign.3 m4 p0 n7 `' W; U& }2 G& m' D( c# K
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
3 F w' M" Q1 n6 z% C, v2 q: cpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
7 n8 \+ y& C/ f, v. x/ Zthat all traffic is accepted.! z/ s& g' `9 X
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
, j0 C+ C# D/ T; @% X( a! S0 MThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
: A; J4 G- ~ M0 D( X Vget creatives like banners or images specifically for the offer.
! Z( x- h l. u- i# k5 `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8/ O; U2 H; G) h3 P8 v
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can1 e2 D5 B3 V1 d' G
track my keywords. Without doing this, it isn't possible to see what's converting.) ?6 } s }! [6 s3 P' O
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
! c) E# l- W; k5 i8 a4 y/ ]) V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 98 j% O1 K8 u' v' ], z @2 c
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the! D+ W" p- v' p# K' z) `$ M
bottom of the page:
( B" N8 I0 g0 ^- `2 l1 H3 g* KNext, I have to cut and paste this pixel into my offer at Ads4Dough.
4 X( }1 \$ _: D( I& m5 UClick on the offer → pixels → Add a new pixel and this comes up:
- c* c8 @0 }0 bMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL% i2 y5 a% G8 ~2 d. I# c. q
from your software into the box that says 'Enter URL of image to load'.( \) z0 H' k: r5 d9 K7 V" S+ I) L
Once you do this, it should look like this:
7 G1 k( {- z2 e4 c" {: [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10/ `! x( [$ Y* ~* S% S) @
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:. K% C+ O+ p' e5 M3 ^) @
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
; p- ~+ ^1 ]: m" H* k% [Prosper or CPVLab.
3 l0 u" S4 ]0 z( N9 I `0 S) c7 a7 f8 l5 G
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
