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PPV GUIDE [PPV新手入门][28页]; ?- t. H& F/ Z& N* {3 l
详细的请下载电子书！/ X/ D! }$ h! X0 C6 j
Y. Y- J- P6 j3 N# |7 a% y3 y( w3 @ i6 ?
Newbie Guide9 e0 m% ^8 @" I' s/ @; {# ~
PPVPlaybook.com% h5 h/ N3 q C2 X0 l% M$ U4 G
Tracy Shaffer3 [; ?! s9 F6 Q1 g$ U" f" k
David Ford
9 ]; z, Z8 h5 |) `# k4 D4 ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1+ M3 X7 [1 `( D( Z8 C6 b, J% A
Getting Your Mind Right to Start Affiliate Marketing+ }5 X* G r8 i. N+ @
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
1 l, Q0 t8 @% c3 `$ e# S+ bever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
: ?3 j* ?( v B4 E! y, `you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing4 W! q' C2 q. v9 n( e# D
with any success, these claims are laughable and far from the truth.* {, n; B9 E" K3 v
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
) e# J/ D* B& [! ?# Bflow management. The main benefits are the low barrier to entry compared to other businesses, and7 q1 T" \ k, \8 A' N E" }2 s
the ability for a marketer to be a one person shop and make an incredible amount of money with low8 t: [% t |6 g |
overhead.
( G6 [1 R. Z# F5 U" e `The winners in this business are the ones with persistence when nothing works, who know there's
2 w6 d* x% G% D1 Rplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.$ {* s N C; Z
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
' [8 L, @6 {, Z4 _8 X) zstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up., [! k2 N* S2 k& j
Most of these things happen suddenly and without warning, and they all contribute to the amazing
* k$ I* W* a7 H x$ T: zlearning experience available to anyone with a few hundred bucks and the ability to open an
9 X2 ]" ^' c) F4 e4 z' Qadvertising account.
& X/ p @" d) S9 q1 i, s/ SYour competitors are willing to work at this around the clock. This isn't a push button, instant business
% g# }% L* R# x' x* T) Awhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
2 ]) W3 |& J' Dmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
; o3 L! I- r1 W; X$ r8 utrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.* E& c, [5 k- h* S- ?# J$ v
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
; ?# d2 {1 X1 jstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
) m5 s' U' J3 q0 v' Mstarted building.
" j3 N% l J; ^# r: X) EThings you need to get started:
! C4 n+ y3 W0 n+ m$ V# s( |1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
$ |, n1 `6 N& k3 Q5 x* J) @2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
4 R! M! W' j) i G: T3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)- {5 r0 G" ^0 A2 `; |$ O3 n
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
1 k% n' C8 P) bThis guide describes from start to finish, how to get started in affiliate marketing by running traffic, o- a& c$ C' I+ P8 L3 t" ^, ~5 h
with PPV.
2 h, p' o8 k, i& TBasic Getting Started Definitions! z" M$ l" B2 \: L. L% a* W. I
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
$ {: a1 ^1 {6 o' Q# @! oaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main1 F. C( p; ~- ?( d- H6 E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
; a% g x/ N, o$ Q3 X9 E2 Itypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).7 k( r f% x& ]5 f3 }2 Y5 q
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
& [1 K" s) q) R" b" t; ~receives a commission on that product. An example would be the Amazon.com Associates program,
$ x% |$ j+ C0 t/ B8 UComission Junction or Clickbank.! I2 J% K: ?( Y9 |
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes$ W. \( |0 s* L! n: K
an action like filling out a form, submitting their email address, signing up for a service or sometimes
2 x. P+ U& ~- W# E2 Tbuying a product. An example would be Ads4Dough or Neverblue.
9 `% G8 ]1 G; d' v+ [Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's, U- \7 s9 m( S( s' B+ R' F b
account, getting the affiliate approved for offers, bumping payouts and just about everything else4 B5 R1 h/ B' R: _ O u* J
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
9 m- W: L4 X+ q* m r4 oright from the start can really help you.% s! } J* s5 n; I' u- o4 q
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
. A+ `* `" b) Min pop-up form through downloadable software on the visitor's computer. The advertiser pays per: V4 [) T3 K% p* x
view, starting anywhere from .01 or .015.6 y0 e4 e/ Q) \. k, w/ O
In order to use this type of internet traffic, the affiliate can sign up with a number of different0 o$ S6 _6 y6 e' F' c0 f" d
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,2 [% w( e" M9 T2 m; I
MediaTraffic, and AdOn Network., e0 [- s2 a/ A" w& G) `# D# ?' j
Don't popups get blocked by pop blocker software?
$ |) n5 M8 ?/ X' d- x$ L6 nNo. Popups are served in a new browser window as if the visitor had opened the new window( I8 H& _5 ~9 N9 t# b3 X; Q. m
themselves.% H/ o1 b; O) G2 i" l+ J
How many popups get served to the visitor?
# W+ _ N9 p& p7 _$ V+ }The number of popups served varies depending on the PPV network. Some pop more frequently |5 S3 S5 Q- [
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by8 F- U2 z- B, f
serving this kind of advertising, so they have to toe the line between keeping their software) Z# |5 R# H1 a6 z4 q
downloaded and still making a profit.: M4 d* X: ]" i1 X2 A
Isn't this type of software bad? Why would anyone keep it on their computer?& F: r' x3 U7 `& ^2 P# o
No, this type of software doesn't harm the user's computer.8 ~& }5 O! p* `& u1 V
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,& b& b9 D& o9 z- k' X
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
+ K A: W. k8 t; Gthat they can continue to have access to the incentive." _( j5 a3 }7 o3 d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
2 K4 |. t% ] VHow to Get Accepted into a CPA Network
0 A7 k0 ~: S& L0 ^. o, mIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
3 o& d! Y/ X$ F- }to start looking for networks is Offervault which lists offers and lets you compare payouts across& b! ?3 @4 f' O N( B# n6 T i( w
different networks.
. u. p: Y0 e( ^" S/ ]' |Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
" Z H/ a8 A7 B5 Y+ m- Gapplication and be as specific as possible about your promotion methods. Usually some time after
$ i& i) B. ]5 preceiving your application, the company will call to interview you. The phone interview is a critical8 J" q9 v$ Q) m2 W- [3 Q6 E
part of the application process, and most networks will deny your application outright if they can't get% `" N D( v: O
you on the phone.
C' Y2 ]" [0 u4 F0 q6 g' S/ c- V @Often, the person who does your phone interview will actually become your affiliate manager after
/ [0 J, V) h T; i1 A1 Oyou get accepted, so it's a good time to put your best food forward.
) c& m! _# z/ a, u; cYou might not relish at the idea of someone grilling you about your internet marketing methods over6 Z5 G/ n( l E& b6 |& }2 c7 @
the phone, but trust me, this part is critical. Have answers in mind for the questions:4 z8 H: w: n' K$ L
What methods do you use to market offers?
5 N) n4 Q/ p- FDo you already have a website you will be using?
, |* L4 e: a$ c7 l' L! XHow much is your advertising budget?! o4 y4 ]+ F2 r, V
What other networks are you a member of?
6 y5 S# t( t7 JWho are your affiliate managers at these networks?# F5 g" Z- E9 L" z2 O! y( K
Do you use social media (Facebook, twitter, etc.) to market offers?6 a" A8 ], w! R$ _4 G# i5 u
How much traffic can you drive?
& _. e/ ] H' U2 j( wDo you have a personal recommendation from anyone who is already a member?
& H5 [5 R4 [/ O) w7 GOnce you provide satisfactory answers to these questions, the network will approve or deny your# \6 a% G H! D9 p6 K
application. If you get denied, just keep applying or call someone on the phone and try again. Be
; R$ n# D) G0 Y/ _8 O' p+ H$ ypersistent. Also, getting a personal recommendation from someone who is already an active affiliate1 w* H. }# I5 ]- F# m
for the network can be helpful.
) Y) q8 n! s6 d! q- GTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
1 y+ @( Z6 L- c4 P# uSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
% \( r. n6 D/ V9 n$ vowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know+ ^6 B* k+ S9 m7 D. w/ M
people can open a lot of doors as far as networks are concerned.
: v8 N! |8 T, M+ `/ uAfter You Join a CPA Network
% u. S- ^6 p2 ~# g! gOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
3 V4 ~9 W0 Y( `+ g3 g6 |and make an attempt to get to know them a little bit.& Y8 n7 \3 R* S$ b: S
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their. q$ }5 p3 R, }
weight in gold. Start feeling them out from the start and try to get to know them. Once you get* o; {' ?. O1 `: K& h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
6 L) S" J o" j/ ]7 @2 D- K& {9 v$ \larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
0 V. X/ b: m% B* P; v1 Ubumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
2 D1 M: f3 `0 T, F" Temail.
! G0 m+ f r3 M8 Z o; B3 I- D4 aFor more helpful info about dealing with affiliate managers, check out:% e, G4 K7 @0 J4 I2 W; I6 m
http://ppvplaybook.com/blog/musi ... -affiliate-manager/4 L7 y; Q: }8 b4 X" J2 R1 A" o0 y
http://www.mrgreen.am/affiliate- ... iate-managers-want/% [) t8 h8 A4 ?% h, d) \, Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 55 h7 j3 e8 c. y: l
Set Up Web Hosting
0 v5 l5 v# h9 h9 y! h }Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said1 G& s1 K/ J1 L4 Q6 D$ F1 t; q
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
" y" u5 t( G* @+ A( k) Shost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
7 m& O. ^7 K: b8 | P, p+ `whoever else is on the same server as you.8 o0 M) w( f6 ?* x7 s( E
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
" _/ t$ ]2 X$ p$ }enough that the visitor can't close the window before your pop up is even shown. You have about 3) X( B0 P# c. o O- T
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.& O% q2 y$ W1 A" n& m- ^$ D
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
5 }4 [' o7 m# [house full of roommates (hosting customers)." J# X# x6 E$ d. t4 Q/ V" v0 c
In shared hosting, this is like having roommates where everyone has no specific designated area inside- m. {8 d, I9 B0 p6 E
the fridge where they are supposed to put their food. Everyone just jams their food in however it will7 ^/ c: \- {; {& P4 d' ? {+ z
fit.
/ d% {- t3 O) ^" N, SSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
( E4 V/ |2 I/ y: p7 cthe rest of the roommates, by virtue of simply needing more space and resources to accommodate, B; k. I7 {" q! R( G1 `
their food. Everyone else's food in the house has less space to take advantage of.
' |2 K8 U! R% _ O5 o7 R5 ^If you have less server resources to take advantage of, your ability to serve popups will slow down. For
, }' s6 V- R- G- jany type of hosting this is a bad thing, and especially while running PPV traffic.! L" D# z: u) N% z1 t7 i( Q
In the case of a virtual private server (VPS), everyone in the house has their own designated space
' }+ a! Z9 V2 f+ x. b& Vinside the fridge to put their food, and other roommates can't come into that space. The server is: E' [/ {4 S5 E5 T
partitioned, so that each customer can only use a specific amount of resources at any given time.3 E3 S$ n( G. \! V3 c1 E2 Y
A dedicated server would be like having the whole fridge to yourself. All of the server's resources* W! t# V9 F" q4 g) S
belong to you and no one else can use up those resources. This makes it possible to serve much more
, x! P# m3 j( L( @ jtraffic, faster.. E$ G5 `) I+ v0 h* d. g: @
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
5 x- ^# g5 w- e5 IAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
- q; K$ s4 w8 ]% J0 H- P2 yhere:8 i0 T; Z" k( w' d
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-8 b' W" G, |) ]# C0 r3 G
VPS&highlight=hosting! Q* V6 X6 Q" V8 {/ F w9 g
Dedicated-Hosting-vs Shared-Hosting- A: ~) ~( U; W
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-! T5 \; C0 n4 d# `7 U
Hosting...Your-thoughts
* G& M' }& r3 @& S0 `4 ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
- |% F$ T" c0 F4 t E+ sHosting Providers for PPV+ ~. T# t& f+ |: s' H
Beyond Hosting1 q$ H% O! ~7 u" x u/ _
http://beyondhosting.net/
# r0 X1 i3 t' o' G H; d/ i# SWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
) o' t {, Y% q6 Dreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
% L; M* n# p- k/ Q8 Jdirect linking with PPV. Also, these guys provide great support.' |7 G4 W, H, N( `( I
Prosper202 Optimized Hosting6 E3 W7 i M& P$ S2 a g
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/+ Q! { R% I0 l& V0 X& |9 V8 w
CPVLab Optimized Hosting
9 w, x6 x7 j0 N9 Q6 Thttp://beyondhosting.net/CPVLab-Hosting/ e+ l( m6 u* ?* a, z) S
Domain Names for PPV% b% i5 D2 J1 r# G4 q
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is7 ~5 Z) s- x3 R2 N$ ^& Y1 f
where you're going to host your tracking software and your landing pages if you decide to make them.: v; M, Y: J& [# V+ ^) \( I; m
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,1 G2 o% ^- ?4 e7 ~: V- O6 f
bland one is fine to start with, to host both your landing pages and tracking software. The .com,- X4 b- v P. Q3 e" O; N
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
l2 h3 U" {9 W. @" [term or build a whole website.7 n! w7 d' [+ A6 V% w
After you buy hosting, a domain and get those all attached to each other, the next step is to install
, b! g2 I4 s o( l& Ntracking software on your domain. This is really important, because it is necessary to track your
! `# L+ [4 d/ w* q) Yconversions down to keyword level so that you can optimize your campaigns. Without proper$ P( d5 Q* }3 c$ k, D
tracking, it is impossible to know what is working and what isn't.: z. x0 y, Y& x z& q8 D. ^( e
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software* W& z/ b2 u5 s3 m6 c" N9 u
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
' O9 S4 `# e" a% `, c% n" V* E, KProsper2021 B& O) C2 R' m1 Z, R# \
http://prosper.tracking202.com/apps/
* o( E) a2 ^& x6 e- i* J" gCPV Lab
4 j ]; W/ U7 g3 a( mhttp://cpvlab.com/
* ]: w- ]& Q' X: D3 @, NCPVLab Help Videos. _# _* ?9 ]; [9 r
http://ppvlab.com/oweiw/oiurw/vdm.htm
% ^3 U4 k" a. Y: O# y" f4 v9 S& AAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
$ b" X3 ?- Y/ \- Hindustry standard.
5 @& G+ c8 c2 G: ?: T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
. v4 }; |( T6 z; @4 Y) pCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
. N4 k' z, U+ y! @1 n. Egood support if you have problems with your installation.& a* s( _! }1 p6 k7 z
Tracking 202
1 H2 S3 r# r9 W' W6 L: _% k6 RTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
0 N! ?1 X% T/ V9 |1 M+ @' ~; ]campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
% W0 `1 `( M+ O2 j+ Y( marea.
. ^8 ~/ T# V. C7 }8 g9 rIf you choose this option, keep in mind that your tracking software, one of the most important parts of8 X% S+ c( h s# H
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
6 _; V, z5 |1 h# Vinterface, and their hosting./ b' H( S1 j7 @, e$ @( |1 i
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords& `) p' s B' c( P
and targets which you are bidding on. Leaving this up to chance in order to save money could) Z$ Q- K3 t" y$ u Q
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
% `- E+ g+ o0 R" j/ Z9 Wwere using.8 {5 U; A6 e; b3 d7 j" R" \
Choose An Offer) d) o& C2 @6 B$ v) ~+ N3 u- [, n4 L
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.8 k8 ]& _7 I7 \6 t7 i. a3 O6 N4 r; [5 J
Lesson on Offer Selection% v3 C) L, ~" D) P c9 r; F
http://www.ppvplaybook.com/forum ... on-Selecting-Offers1 V& q- [2 w( X2 G
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
( Y- Z( q$ U7 S4 P8 zTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
( n4 \$ M# I7 X% Q, R/ \LeadImpact as the traffic source.
) p' j3 b4 @- k6 P$ M- i9 Q8 ^Now the best way to learn how to put all of this together is to just get started. For some variation in* G+ l% z/ \/ F6 _( h
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
& }& O+ @7 z N* k5 @1 s" o+ T. Gcampaign.
0 e- T8 g- {4 g( J: ^When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
( @6 q$ T( @( f& epage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
9 Y( N. \4 |$ S4 ?0 k8 nthat all traffic is accepted.8 U& z6 T' m% P7 B! A+ x P
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.5 U/ w; J% b3 v/ j0 R g
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
6 O; o5 w2 C" g) L& ~get creatives like banners or images specifically for the offer.' D' x! a5 c9 |& P( F- i) E- p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
7 G! n6 l# }3 lBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can3 Z3 Q' q. ]# A4 s
track my keywords. Without doing this, it isn't possible to see what's converting.
# T8 j! a( u5 T, ]" YIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
6 f X4 d4 m$ E0 i* L2 Y1 n1 v2 Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
; o6 e% i' H7 h/ Q# z% f. q! e' SIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the7 k1 ]- d1 A2 W' I% R/ g
bottom of the page:. d7 u) n q6 ]2 C, q
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
1 d+ j- L: M& |7 A4 ]7 [! P( _Click on the offer → pixels → Add a new pixel and this comes up:
9 }' L" R* ~& }; c' _* LMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL* D1 `$ G) p0 a' S. z h
from your software into the box that says 'Enter URL of image to load'.$ T" p! c; J% l9 v5 f5 J
Once you do this, it should look like this:
% ?1 w1 z9 E5 _/ |+ ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 103 d0 Q7 |, G4 ~3 d6 n3 W8 t, _ ?
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:, V: X; u3 F* A% J( X z0 L
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either/ M4 z. m' y3 a3 J1 c8 v
Prosper or CPVLab.
- X- ?7 a1 j7 S$ U) v" j& N7 D5 k( M! L" E( R! {3 U1 B* F# c; c
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