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PPV GUIDE [PPV新手入门][28页]
* h8 B& i% ?9 K6 n9 O详细的请下载电子书！ Q2 ^) \% D7 A# G# Y1 f* B
0 B7 Q" y' V) S& T# Q2 [) D3 d
5 c9 T* s' [/ g/ S" cNewbie Guide
; f' O! p8 o' M' C3 ?9 W HPPVPlaybook.com& `. c. m$ b; r. T! W7 |7 b
Tracy Shaffer
6 }" M1 Z1 h' {# v {6 z5 [David Ford/ f( J4 P- f1 A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 12 F, L, G) q# |" o2 a8 Y
Getting Your Mind Right to Start Affiliate Marketing
+ z4 z. r) Z& ~7 A) ]The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
% G( ?1 n' Z$ `8 u/ A' W. Z7 H9 f3 pever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
' ~" k3 F1 p! G- e* ~, D3 |. [5 X( iyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
. t% ~6 a& r; Y% F" v1 Cwith any success, these claims are laughable and far from the truth.
6 m; i' a. i% h7 q/ A% b6 T) AAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash6 H' G, a; r: i- E( m) j6 l
flow management. The main benefits are the low barrier to entry compared to other businesses, and
- D4 N3 m7 ^3 c e' R( O6 Pthe ability for a marketer to be a one person shop and make an incredible amount of money with low
* |7 ~8 Z$ T. x. S. Qoverhead.
, x7 c( S7 J$ N4 ^The winners in this business are the ones with persistence when nothing works, who know there's# ^/ i- C1 S- q( Q' R
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.% U" A1 H% `7 \* D% v" c2 V2 M
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
5 z. {% x1 j" k) D1 T: gstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.. U/ l; [7 V7 l" ]$ t, o" r# O
Most of these things happen suddenly and without warning, and they all contribute to the amazing2 F1 ^9 q% c ?
learning experience available to anyone with a few hundred bucks and the ability to open an$ r% {/ @1 Y% @6 q$ Z+ t- |: E3 @5 J
advertising account.; q& n) E' s: \0 Z% d
Your competitors are willing to work at this around the clock. This isn't a push button, instant business* E4 j" R' I8 V' L4 y; B& A
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet6 Z( F9 G% h2 r
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,& X# l: K. D+ X+ C! i4 j- P
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
7 V/ p8 H6 | b( MWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you0 d3 `1 @+ R2 X
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
) i2 \3 A$ p. F0 Zstarted building.# K! m2 e& i9 s% i: o- s- X/ G
Things you need to get started:
9 q6 c) C: ]& A% {8 n+ V1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)% \) e" b, C" P6 N; ^
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)( ]# w0 I e! Y& P$ U9 B
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
k( o7 ~ r% `. Q) Y8 C) Y4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab) |1 ^. R: D- E% T( ~; l! F
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
0 f( k& K- o, z& J& U! Q' nwith PPV.
& W/ Q* t- u gBasic Getting Started Definitions
$ V$ r, ]+ e* f% ^Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
+ i ^2 ]; _* n+ oaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
0 E3 e- M3 Y o! `# K4 X. Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
4 p" P$ ]$ a, ?, @% V9 b8 Wtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).- o! T* M0 ?* q* H: x
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
. M4 b- Z; J. U9 greceives a commission on that product. An example would be the Amazon.com Associates program,
- G6 _! c6 `, W2 u4 jComission Junction or Clickbank.4 u. b# ]6 u6 t
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
, y/ ^: l* {% S- uan action like filling out a form, submitting their email address, signing up for a service or sometimes' K, U6 [3 Q6 ]- L% i, i0 b
buying a product. An example would be Ads4Dough or Neverblue.6 c% [- b+ q* M' c
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's: X+ v" D1 S9 u9 h2 s, C) [
account, getting the affiliate approved for offers, bumping payouts and just about everything else Y* R+ f+ X: k2 }: j* m. }
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
& L* {5 [) ?0 N: rright from the start can really help you.
( K J, D% Z! m) f5 vPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served& z/ _. W% |. t( D- f, f
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
+ n7 t( j7 m+ ? G0 kview, starting anywhere from .01 or .015.
0 J$ ^) w( g9 ^+ I# ~8 ]9 DIn order to use this type of internet traffic, the affiliate can sign up with a number of different% Q% D0 E, |2 A5 U& P2 p7 L* v+ _
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
# m; j" ~! I7 b8 j2 b5 wMediaTraffic, and AdOn Network.& t; m, R A- O9 w6 ]/ |; _
Don't popups get blocked by pop blocker software?0 V: X @$ q& j$ l+ E
No. Popups are served in a new browser window as if the visitor had opened the new window8 v5 v) H+ m4 O! w
themselves.
, M$ Y8 g4 w5 |0 A% n. P, ZHow many popups get served to the visitor?
7 G8 i n( M. s* g$ |; k2 XThe number of popups served varies depending on the PPV network. Some pop more frequently8 K* a' @2 |- \5 [
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
5 c* G/ ^9 G+ a8 cserving this kind of advertising, so they have to toe the line between keeping their software" g I- Q6 h: G- d- f
downloaded and still making a profit.4 S7 |; z7 @( g j8 {# [
Isn't this type of software bad? Why would anyone keep it on their computer?& D2 v( f2 i; D
No, this type of software doesn't harm the user's computer.
~5 |+ L. o' ^' d# ^, ?2 \6 L5 wCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
7 O; B$ p5 k6 `9 [% \# Ztoolbars or videos to place the software on their computer. The visitor keeps the software in place so
- O$ |- x8 H3 Q" `4 dthat they can continue to have access to the incentive.! q; U5 D( C6 e9 j! A8 l; {1 F4 N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
9 D% l9 C4 A8 I! @How to Get Accepted into a CPA Network$ I7 r: }" m( e0 i5 p
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
1 c+ h5 Z7 G m* m0 R" `to start looking for networks is Offervault which lists offers and lets you compare payouts across
# ]& b5 \- M9 _5 P0 J: z% U# Y. }different networks.9 z: B' y( @- Q
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
, p5 k" H2 E2 B$ ]8 [application and be as specific as possible about your promotion methods. Usually some time after# @/ @ L, O3 p# o) d
receiving your application, the company will call to interview you. The phone interview is a critical& @' E' ?( o! R9 P( m2 e4 t5 s3 K
part of the application process, and most networks will deny your application outright if they can't get9 C8 `8 }# t, `9 |8 E
you on the phone.
: X. r$ m* H# p3 kOften, the person who does your phone interview will actually become your affiliate manager after2 x/ i! @4 y! Q9 D# K
you get accepted, so it's a good time to put your best food forward.
5 k% |6 ^" M+ HYou might not relish at the idea of someone grilling you about your internet marketing methods over
& [0 F' d: n/ w! [& P5 othe phone, but trust me, this part is critical. Have answers in mind for the questions: A* f" o* a5 U# U- z3 H
What methods do you use to market offers?
) t/ O! f; G B r( ]* l* ]Do you already have a website you will be using?
9 T2 W! W3 C0 L! S% I0 U+ C: dHow much is your advertising budget?2 n* L) A6 v3 o3 D& [4 ]3 z( R9 Y) j
What other networks are you a member of?: [% o! R; u2 m$ Z8 p. z1 M# C
Who are your affiliate managers at these networks?
) V+ H6 ^. F X$ ^/ D% U( ?/ dDo you use social media (Facebook, twitter, etc.) to market offers?
, |) R5 x2 ^: d: Y5 fHow much traffic can you drive?6 R* ]# d) q. e9 c- E1 a
Do you have a personal recommendation from anyone who is already a member?$ g" G9 m0 o% |' o
Once you provide satisfactory answers to these questions, the network will approve or deny your
0 B3 m! |! w4 W) I6 R6 rapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
, C7 ` T7 z. n& mpersistent. Also, getting a personal recommendation from someone who is already an active affiliate6 P, [; P2 Z. q* V% [: U- L2 P% E' r% l
for the network can be helpful.7 I# O9 f2 s( v3 E" h4 A4 {
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
A- h* {4 E, y, Y5 s! ^4 W9 sSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
7 J4 |6 D( g) s& B/ Yowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know% Q1 {+ g, @! k" K5 T: t
people can open a lot of doors as far as networks are concerned.
! l# [. U; q' [. G7 ]; l3 vAfter You Join a CPA Network
w8 u9 _4 J! j) i/ mOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager1 ^2 g+ }- x/ g
and make an attempt to get to know them a little bit. d) W# m4 L- D: O7 K
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
$ @, M& _! {8 R7 T$ zweight in gold. Start feeling them out from the start and try to get to know them. Once you get2 j- ^4 X0 ?+ }; _2 n' G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4/ P1 c) Z. ~: |3 q; p
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
- O W6 G2 g0 |" Kbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
5 Z$ J9 b" m7 p. k5 ?; Gemail.5 s; \! J, b7 F: O
For more helpful info about dealing with affiliate managers, check out:, O1 d y) n, _/ U, m ~
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
( i& P" S/ I( l. R l4 G( t) Ahttp://www.mrgreen.am/affiliate- ... iate-managers-want/! H3 x# @4 P' o7 y( h5 e9 Z# d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
4 G, {( ^% ?4 S% F' P4 [7 bSet Up Web Hosting
9 R2 \ ~; u* q0 x% |: cGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said" @- |- z. e; g5 p0 s X1 ]% W
about internet hosting. In general, you get what you pay for with hosting. When you use a shared. o1 f0 |" Y8 Y
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
( a8 }. X) N4 H W. Kwhoever else is on the same server as you.$ f6 l, h( c3 H6 H2 K$ D' Y
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast6 W4 A4 z4 a2 W' Q$ t1 t
enough that the visitor can't close the window before your pop up is even shown. You have about 3
; x3 @: ?$ L" Zseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
0 P! |! X6 _2 H! ] b3 s2 N* XTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
3 s# v4 {) p% _# Ihouse full of roommates (hosting customers).4 c% B' K( u" l `$ p0 U
In shared hosting, this is like having roommates where everyone has no specific designated area inside) P, a/ ^% O G( u! a6 h- N1 _
the fridge where they are supposed to put their food. Everyone just jams their food in however it will9 Z8 @1 J% c/ x% R2 `
fit.
$ }, b: M/ z8 L) r) R/ MSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
q! j* ^. `; p% y8 Hthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
! m5 J; b o0 C! X5 g ptheir food. Everyone else's food in the house has less space to take advantage of.% p- `7 I1 h9 B$ A2 G( Q+ Y! ?/ P [
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
4 n5 L6 Q& w4 F& {any type of hosting this is a bad thing, and especially while running PPV traffic.$ k6 K" ?- G+ l3 a2 F. ?
In the case of a virtual private server (VPS), everyone in the house has their own designated space: h% s. o: k+ Q: w- K7 w7 ^; I0 h
inside the fridge to put their food, and other roommates can't come into that space. The server is
- ~- L c# j$ [% J2 e2 t0 kpartitioned, so that each customer can only use a specific amount of resources at any given time.
# K" k* z# O8 b" dA dedicated server would be like having the whole fridge to yourself. All of the server's resources! Y; \. r( c7 Q, k! m; e1 P
belong to you and no one else can use up those resources. This makes it possible to serve much more
+ U/ y1 C* U m. B+ a2 _/ A! D9 Z' Htraffic, faster.
X) O+ P- O& r: j+ y V I% `( L' ~At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.5 }1 ^. W2 N. Q0 W X9 ^8 D4 _
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
4 p6 G9 ]8 j7 e, v% t- z9 ~here:
3 V. p" y5 D Z: V$ X; W5 lhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
) L: _3 [4 D# Z* Y& H0 PVPS&highlight=hosting# G! n% u& K1 L" E
Dedicated-Hosting-vs Shared-Hosting- G% c l J m6 P. K l" n
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
& h3 v5 a. O4 SHosting...Your-thoughts
0 r& ~ G" i8 i/ M% g, n5 Q! r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
) P1 o5 U/ i7 r+ DHosting Providers for PPV2 Y9 G8 g1 f" l) h! K
Beyond Hosting% S/ L' `+ ]% V2 j9 t8 {
http://beyondhosting.net/
1 y! o9 z6 U. b) ?With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment9 V0 a3 N# ~5 t1 ]* O D
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
4 a+ C v) |- `" g. idirect linking with PPV. Also, these guys provide great support.
+ H# h1 ~4 M" BProsper202 Optimized Hosting& }; k, p* n# o- }# y* e, x& X
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
5 r& i& x" ]1 {8 ACPVLab Optimized Hosting* Z! K$ `. [7 r# J2 e6 A: q" ]7 v; D
http://beyondhosting.net/CPVLab-Hosting/! t% z9 J% U3 _% T' p
Domain Names for PPV2 q9 K8 X9 p# ~0 N7 ]. ?
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
2 a, w. H% V" T$ r9 dwhere you're going to host your tracking software and your landing pages if you decide to make them.3 F* Y) A; \( r, n' u2 Q
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,5 B2 {+ @# q! K! e8 S. v Y
bland one is fine to start with, to host both your landing pages and tracking software. The .com,- Y1 ^/ \0 ?. V! E( X
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a e1 m, [5 a6 C9 L- J0 k
term or build a whole website.$ T7 m5 _7 X& D7 U
After you buy hosting, a domain and get those all attached to each other, the next step is to install+ }8 \2 B- h( i0 E% P
tracking software on your domain. This is really important, because it is necessary to track your, `) Q3 x6 b* B1 [& x- l9 O) u
conversions down to keyword level so that you can optimize your campaigns. Without proper3 a/ J [1 H( E: p
tracking, it is impossible to know what is working and what isn't.% |+ ^ m h; _# K* {$ w
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
- g* @" p9 h* @0 ais beyond the scope of the guide, but both are pretty user friendly and have getting started guides., H3 ]- q! T2 ^" Z, n6 y
Prosper202" i- _7 u1 f+ G
http://prosper.tracking202.com/apps/ X+ Z9 b! C5 S% F B
CPV Lab7 b8 i$ O( Y( U
http://cpvlab.com/: k+ K+ }" b; d( g. C& \2 N0 U
CPVLab Help Videos
i! c: t; {! i3 n7 thttp://ppvlab.com/oweiw/oiurw/vdm.htm
7 o. B1 [; U+ t- g! O2 rAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an2 X8 P, m$ u7 @$ \2 ]3 K. }7 R- r- Y- [
industry standard.
7 z1 W/ c# ~. N/ v$ s( c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7: u+ I. _7 @: R, t
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from8 K/ x+ q. b) S. H
good support if you have problems with your installation.. N1 I: W- `* Q' `0 b
Tracking 202
z0 g6 V8 y9 xTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
; y6 _) c, O, K d6 I2 [campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user( t4 b" W+ Z/ w2 E/ y' @( |& ^
area.
; z7 Z0 X' E _' hIf you choose this option, keep in mind that your tracking software, one of the most important parts of. M x$ Z/ a8 P
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202/ q4 ], `, F m1 }! T1 E9 H
interface, and their hosting.; y/ M2 x2 Q+ Z& ] t) H% A$ k
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
( q* U. T! z) K$ R* g. o9 H6 P2 Rand targets which you are bidding on. Leaving this up to chance in order to save money could @ g5 B& S6 p- K
potentially leave you open to huge risk if someone else caught on to what offer and keywords you% `3 M! A/ P+ I2 D/ ~4 ~
were using.$ m9 F/ J1 J! q0 s0 X. A3 Y* ^
Choose An Offer1 [8 [1 N/ t! ]& f3 A
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
! w* o1 H* A' C% pLesson on Offer Selection
4 o& W4 ?. K* w0 F( H8 X, ihttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
$ X1 [3 {# X2 I: n; e# XIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.# A$ z' i& e/ \) N) Z
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using9 U2 ^0 g- c4 W& _% s6 T
LeadImpact as the traffic source.& @1 E7 t- b T; J6 [- Q3 |0 k
Now the best way to learn how to put all of this together is to just get started. For some variation in
) g8 Z' S o6 R5 p7 `: B4 Qthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked- W; e8 z* ?/ i& j; ^) N2 f( `. j
campaign.# d( O. ?, B# P% ?! e! C
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first) ~" t s5 @1 x
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says& P7 i) J& q5 w# `1 ~, F' N3 b
that all traffic is accepted.& |& Q* M. u: U' Q: ?
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
I" v. l$ g: j& N, w) _" @0 `: rThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
s6 N! W! I7 } Q: T2 L) Hget creatives like banners or images specifically for the offer.
$ m7 {- b4 K ^; q+ e7 b4 j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
5 B6 w. A. i1 C/ L3 h9 CBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can- d7 `* M! J( Z% q% I+ N
track my keywords. Without doing this, it isn't possible to see what's converting.
3 C6 _( l# }* c$ b$ v; P# c& r6 gIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
1 M) `/ r3 K& h( W! I( K& j) h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
1 Z. C% p8 Q( z8 ~$ y6 bIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
. g' |# L& E* Abottom of the page:
* V2 g2 }6 X, v! c' s4 a5 s1 aNext, I have to cut and paste this pixel into my offer at Ads4Dough. j& b& r$ G/ U
Click on the offer → pixels → Add a new pixel and this comes up:
1 v+ {* k! `) O9 dMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
+ U' v" O+ t' H5 L& Qfrom your software into the box that says 'Enter URL of image to load'.
: ^: u% `7 }* dOnce you do this, it should look like this:
2 c5 U( L K, x0 u" m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 107 L7 s4 a8 M& x
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
! C( k- Q7 S1 t; L. t7 D7 uNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
5 ~3 }: Y. M2 jProsper or CPVLab.2 |) y/ P' I6 x8 q( ~. L8 U
" w; @( a& h' f3 S1 r
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发表于 2012-12-27 18:47:17
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