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PPV GUIDE [PPV新手入门][28页]
+ N( P1 O& H( y& a% p6 n. l详细的请下载电子书！0 D% t& J& m1 r
' i$ b, z; s8 }
Q) U. v5 b `: y/ U% [Newbie Guide; m; z$ s$ j6 i& ~- E5 V
PPVPlaybook.com
: [7 l9 y* y8 j7 d7 t: `) k7 G; KTracy Shaffer) U0 w; c7 x7 |/ v* ~
David Ford
8 j D0 k2 E2 ]% n4 C* N) E4 D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
* T9 b( q0 j- @' y* ZGetting Your Mind Right to Start Affiliate Marketing
6 \$ }0 @0 f$ o+ @6 e+ ?; K! F' WThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
) c1 |, l7 m# N/ }ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
$ p' v; C) }; T3 gyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
1 L; z" \( o+ }7 n/ w8 `with any success, these claims are laughable and far from the truth.
+ B0 ]8 h+ q; m5 g- o0 C5 yAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
( m: U) K7 U$ H# K1 L/ k7 Zflow management. The main benefits are the low barrier to entry compared to other businesses, and* w, a) t" S' Q9 M- L; x0 f2 x
the ability for a marketer to be a one person shop and make an incredible amount of money with low( A) O7 @9 e8 B! D
overhead., u; b$ W- q% c9 ?, r+ ~+ S0 J
The winners in this business are the ones with persistence when nothing works, who know there's4 B; W& ?+ z. d
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.+ ?0 ]+ S& v' c- d" b$ r4 N
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
) w+ o" [% x) L. s9 Y2 Bstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
* U) Z; r: J8 NMost of these things happen suddenly and without warning, and they all contribute to the amazing
0 ^: \3 w4 m, r' X: ?learning experience available to anyone with a few hundred bucks and the ability to open an
, R. M m5 m! J' `" ladvertising account.
. q$ z$ G* ]# W# \) WYour competitors are willing to work at this around the clock. This isn't a push button, instant business; N; [4 Q1 a( N6 A* I: }
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet1 J6 S4 y n# I/ n5 H+ l8 F7 j+ E
marketing has spent countless hours learning, trying new things, launching, tweaking, improving," | A0 s/ Q2 z3 r+ J
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.4 ?& E4 V' M4 ]! t# q
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
- e. p& S3 y( @) ustarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
2 ?9 T9 b/ w1 d" j: G* Q% Ystarted building.' D# W3 x# X# P" `
Things you need to get started:4 H+ E9 H! l; ]; c' q! ~
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)! n+ K* \4 ]3 \+ ^' J
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
2 ?: R" d3 e9 ^6 B( G3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
3 A. R; d! V! X+ f9 M1 S4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
5 G2 o M' f; _" o2 kThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
9 @0 t3 M2 M. ~" |3 } A: L8 v: owith PPV.# [4 S2 l. e( O" J# v; Z/ X
Basic Getting Started Definitions( a+ E5 w: m# y3 `- w; p3 a) M. H3 A
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
7 i: |7 w( u# m1 I' D& p* v2 Eaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
2 t$ z8 Y2 ]) @: F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
* V r: h8 A( b7 @3 Utypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
2 y' P0 s" ~' T8 c& R+ YCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate+ s3 d3 _% H8 Y0 P
receives a commission on that product. An example would be the Amazon.com Associates program,
) I& i$ U |- {1 W! _4 MComission Junction or Clickbank.
$ I! U# h' N+ ^& ?; d' V# G; x, pCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
* ^8 o% `+ m% y) x8 Y4 K! e1 B! pan action like filling out a form, submitting their email address, signing up for a service or sometimes
4 n! t3 H# Y S, m0 ^/ ~buying a product. An example would be Ads4Dough or Neverblue.3 c r, A9 s' k" t1 m3 Y& K( {- Y
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
3 ?. f ]' J! W) K' e4 saccount, getting the affiliate approved for offers, bumping payouts and just about everything else
' t3 j1 F' v8 urelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
( S8 p) y7 B R8 `+ w% V7 Rright from the start can really help you.
8 |3 ~( ?/ L- V% w9 \( iPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served# u; p/ w& G$ Q9 D, w" o
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per. A3 w& L4 M( m- w2 L
view, starting anywhere from .01 or .015.% y- g1 r6 m4 t# N2 t- D* z4 l/ z
In order to use this type of internet traffic, the affiliate can sign up with a number of different; V7 Q# H; |# m$ v
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,7 S0 s9 o4 u$ q T# z) ?' E
MediaTraffic, and AdOn Network.5 s7 C- O7 H4 u& ?; v$ C
Don't popups get blocked by pop blocker software?' o& x3 g* s8 H3 P/ h$ b: Q; h& H
No. Popups are served in a new browser window as if the visitor had opened the new window
% Y- Y) W# V4 t$ f: x3 }, H9 v* ithemselves." B! z5 C* o- j; N5 o
How many popups get served to the visitor?9 k$ Y% ]8 P1 G! X
The number of popups served varies depending on the PPV network. Some pop more frequently
1 i& ]4 }# M' N: g. s; U(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
. b7 X# X4 h, l8 _0 Fserving this kind of advertising, so they have to toe the line between keeping their software
; y9 c q; _* a& A4 Y+ jdownloaded and still making a profit." W" L- b4 ~# J& e
Isn't this type of software bad? Why would anyone keep it on their computer?
. G. K O% b$ F0 d0 n LNo, this type of software doesn't harm the user's computer.5 P6 _ g; h8 N" V
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,. h) i O1 n8 t" t& \
toolbars or videos to place the software on their computer. The visitor keeps the software in place so+ `7 v4 m) p" ~
that they can continue to have access to the incentive.
6 q7 \" }( a( x: y p$ S. O2 `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3( R7 [5 B b0 L2 h n
How to Get Accepted into a CPA Network
9 M9 T: }6 |* z ], @6 r% y; } `In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place$ Z( _8 |/ v6 N# J1 B. h
to start looking for networks is Offervault which lists offers and lets you compare payouts across
7 \( e7 e1 B+ q& `$ `/ G# Ndifferent networks.) R: s% \: v x9 E
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)* x0 E4 s! I) U+ u
application and be as specific as possible about your promotion methods. Usually some time after
/ A( Z5 c3 o1 U$ |1 m" Y* kreceiving your application, the company will call to interview you. The phone interview is a critical
) w. o4 }/ h& M1 u3 t! E5 S2 Rpart of the application process, and most networks will deny your application outright if they can't get
# `4 i. l# y4 _% Eyou on the phone.
; _7 C8 \% {: h4 }Often, the person who does your phone interview will actually become your affiliate manager after
$ a+ X4 b1 q1 ~! \) x4 oyou get accepted, so it's a good time to put your best food forward.) L( g( P7 w' P6 b
You might not relish at the idea of someone grilling you about your internet marketing methods over
- e+ v/ r- J% {. Hthe phone, but trust me, this part is critical. Have answers in mind for the questions:
' s8 O& b5 o$ F% `What methods do you use to market offers?5 q- F, l; v: e/ ]1 x7 i
Do you already have a website you will be using?* f5 e! K' j' [
How much is your advertising budget?+ ^3 I/ v1 S/ n* Y
What other networks are you a member of?
% j/ Q+ S' ]+ ?4 J) a k9 o* a7 zWho are your affiliate managers at these networks?
9 m. o+ e+ t+ b, o) A. ~9 Y: N* ^: mDo you use social media (Facebook, twitter, etc.) to market offers?/ ^# w) l, y X
How much traffic can you drive?& B9 \: R. O. h3 D4 V+ g& L
Do you have a personal recommendation from anyone who is already a member?' a$ }! Y7 ]. p" [* `+ d1 b( Z3 y5 H7 |
Once you provide satisfactory answers to these questions, the network will approve or deny your* q5 E1 l' b% u+ `$ w: U* l
application. If you get denied, just keep applying or call someone on the phone and try again. Be+ ^* j) D/ X# k8 p& {, T
persistent. Also, getting a personal recommendation from someone who is already an active affiliate% h9 O. ^3 P! S5 q' \' N
for the network can be helpful.
8 d2 E! U) g% s" f7 LTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate1 w ]1 @/ L- R$ W2 @
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
+ l" v: X7 @: [8 _! K8 N+ E8 ~owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know" `' N. O, O9 E; P, G' O
people can open a lot of doors as far as networks are concerned.
5 S# i d8 b9 v S# f% tAfter You Join a CPA Network
; ?1 k: w' |8 m- D+ aOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager( X' ` O& P& p; A% _& a7 R6 m
and make an attempt to get to know them a little bit.* ?: ]( {& @/ ~8 c- u1 Z! S
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their2 |' C6 k$ R2 u3 t$ A
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
. Q" t" N3 y0 d5 @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4& s0 m, J, U' `; y6 E
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout& U2 E' v: T! T" e( Z' S
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
1 r1 g# O+ |$ p z$ }2 ~8 R- Uemail.# Q7 Q# B& n) U/ ?5 P
For more helpful info about dealing with affiliate managers, check out:
, @* s' l# F& L; Qhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
+ U4 V0 o7 I: E3 ]http://www.mrgreen.am/affiliate- ... iate-managers-want/
& N* Z7 u; R! Z4 Y3 N. R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
6 x) j- s$ K, J3 d& jSet Up Web Hosting# I5 R, V# z8 K$ u
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said/ w7 [! j4 d/ C6 x0 L
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
, Q- w+ _+ U) d7 x8 z/ R6 k; Shost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
% G! Z8 S: R6 U1 j( I0 m. Swhoever else is on the same server as you.. F' A' W$ P2 X0 g
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
$ y" r+ |/ B; L; tenough that the visitor can't close the window before your pop up is even shown. You have about 36 i: o) R5 \5 d/ }$ e& _" H2 E
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.2 W2 W3 Q1 ]. p. o% o$ @& n; n1 r p
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a2 Q- r3 v8 r5 h4 X0 q; Y. q
house full of roommates (hosting customers).
0 f y: D: l4 K! x! c& nIn shared hosting, this is like having roommates where everyone has no specific designated area inside7 a+ p( S- Z. n4 v
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
. J" w5 n( T; pfit.
. s1 X' ^' N2 ]* E7 M( gSay your roommate brings home a large turkey. They will then take up more of the refrigerator than/ a- v7 M4 z/ E: Y1 Y
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
: r( M" _: t |6 l1 S1 Mtheir food. Everyone else's food in the house has less space to take advantage of.. R7 |, O; b: {+ D
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
, l/ S7 |/ o3 W! x& ~- K. z% lany type of hosting this is a bad thing, and especially while running PPV traffic.0 D( d- e7 U) g- @# Z8 _
In the case of a virtual private server (VPS), everyone in the house has their own designated space) \0 g- G. v" G: t
inside the fridge to put their food, and other roommates can't come into that space. The server is
6 b, V$ S5 U+ ~: Z% a3 qpartitioned, so that each customer can only use a specific amount of resources at any given time.( N5 M6 U" d1 {1 r* {
A dedicated server would be like having the whole fridge to yourself. All of the server's resources( d1 p$ ]7 A* ?' l3 C
belong to you and no one else can use up those resources. This makes it possible to serve much more3 B1 s: D) ~7 E" j3 B( n$ J7 X
traffic, faster.
. M8 s8 H4 \5 F, D0 b6 dAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
2 c _( |% I/ i" y- o4 B) eAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is& d8 n" b/ k2 P4 j1 l- }& h
here:
& c+ O2 S( m1 |3 V/ w# \( R7 j7 y9 `http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
1 {/ a. B8 G7 {$ C2 u; SVPS&highlight=hosting
0 b. p6 w" @$ X2 V( n3 SDedicated-Hosting-vs Shared-Hosting5 ?0 S: |' P' b$ H
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-9 |, p6 K' B: U c/ c
Hosting...Your-thoughts
+ Y! S; b! E! ]# u3 B" ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6% D" r& W% f3 i
Hosting Providers for PPV3 N: }1 y# K: G4 {5 V" {# j2 ]
Beyond Hosting
% u% k- v9 l- o- g/ P3 P+ Mhttp://beyondhosting.net/
9 M* V5 y; d1 V9 t( [: {# ]With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
+ a0 e3 S. y: _) D# B' ^8 xreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when* a: q; g$ J4 o
direct linking with PPV. Also, these guys provide great support.+ Q5 H0 r1 Q( _4 B8 Q* H, G" V; @
Prosper202 Optimized Hosting
1 k( }$ }% y5 M X( r+ a3 y6 ihttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
( U( b. l' W: ^ E$ J9 L! [CPVLab Optimized Hosting
- W& `) ]6 d4 H+ ]0 p5 z) J8 Xhttp://beyondhosting.net/CPVLab-Hosting/
; u( j% g: \ B0 w& B9 `Domain Names for PPV
* \# d% u5 x. {2 Y" e/ ^Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
* k, |0 p: h) u6 Jwhere you're going to host your tracking software and your landing pages if you decide to make them.! ?% b( p) P+ g
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,$ y# t) @2 I' J; E+ Q3 X/ X5 Y
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
4 B- R h% j3 B+ s) z, v.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
5 l3 w: s: I- p, |+ Y1 |term or build a whole website.
7 {* m: I# i7 t& P# G; EAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
9 B+ r: V% b; U) ~tracking software on your domain. This is really important, because it is necessary to track your& C r8 F) s$ K, e' g
conversions down to keyword level so that you can optimize your campaigns. Without proper
2 {& i' i/ }/ o6 [- [" t- Mtracking, it is impossible to know what is working and what isn't.
/ z- }! s% K9 j9 e: H7 ETo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
2 `" t3 f: [" M$ q) qis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
2 J, y w+ y) N3 }Prosper202
8 Y9 l5 \1 n: t) `http://prosper.tracking202.com/apps/
" ?1 M1 | {+ v" P8 t2 kCPV Lab
. _" W5 {8 [/ K) Q8 Nhttp://cpvlab.com/* S1 M, V6 a V# d
CPVLab Help Videos% e! t- d" e q/ c
http://ppvlab.com/oweiw/oiurw/vdm.htm: j' Q4 ~ A& k* z2 n( i; O$ q( v* O5 W( e
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an9 z0 p% E8 D9 s* ]4 V! K6 _
industry standard.& t/ ~+ T3 @4 z- ^: B! V6 W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7- p& o. M7 A7 F" N7 u
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from, H0 {* ]6 r* ~( ?
good support if you have problems with your installation.
! K c$ S' g) ]Tracking 2029 M% p0 x# u$ E+ G
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your6 w' x1 R# G1 m% P- y
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user# b9 \/ M C C, t( x
area.
. N2 ~6 w6 b+ vIf you choose this option, keep in mind that your tracking software, one of the most important parts of% F0 L' D8 W; S5 a8 {: M
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
' x' Z% b) |0 b$ H V6 Xinterface, and their hosting.
- G0 a7 \" M. `6 D1 ^* bAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords7 s8 A/ d- k% B# l) j! F! K
and targets which you are bidding on. Leaving this up to chance in order to save money could( T0 M4 O/ P& ?7 a0 I6 O3 O
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
; ?1 H7 S* ]$ E+ U# lwere using.3 t1 g2 W3 ]* T- O4 K
Choose An Offer: ?6 i$ N! b' m8 |& \& Y) A6 D
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.9 o! H3 _9 C2 V9 J: L3 |+ N# w
Lesson on Offer Selection- L" o% U* i. O: v0 N5 p
http://www.ppvplaybook.com/forum ... on-Selecting-Offers( m9 p- A }4 P, A% ^, ]
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
8 G- V( P2 }- ~5 E! f2 GTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
2 d+ D0 [( n/ _+ G! O3 fLeadImpact as the traffic source. f! Z9 O; n& z# z) U* m- v
Now the best way to learn how to put all of this together is to just get started. For some variation in3 I' @' ^2 Y7 V4 ]- x, N) j
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked; E) @0 i5 c' r: B* l" t0 s
campaign.( _1 _- f9 ^# \( D& e# ]
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first5 X5 s* \& e4 Y5 s8 r
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says' K" V3 n4 M+ v* Q, `' P9 ^& m
that all traffic is accepted.
% d' e) ?( q! IFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.1 M, A: {# i5 d, h1 T+ C$ @' t
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
/ @, @ U0 Y% |7 `3 t, O5 X' tget creatives like banners or images specifically for the offer.# k9 ?: k4 u+ j0 i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
1 ?" h9 F, a3 j [% S7 aBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can' U' ^/ s1 T& @/ S
track my keywords. Without doing this, it isn't possible to see what's converting.
$ T8 F6 x: g( [In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
* ]5 V$ ^1 V. Y! e/ t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
/ E$ P3 e# m, Q% q9 @3 JIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
6 q9 o5 p( A# ?, Ebottom of the page:, t! C! R$ N. b( [& u
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
% C7 B$ [3 K3 ^0 N6 U/ jClick on the offer → pixels → Add a new pixel and this comes up:4 D* w3 ^$ j0 L! x
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL4 E" U6 A6 D; p1 K4 \
from your software into the box that says 'Enter URL of image to load'.
4 h. d& `. A( |; i* R; R" M! d7 @Once you do this, it should look like this:$ _* B* x0 q/ V# M/ G' B$ O( [( `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10: o' [; q9 {' }1 u1 o* [4 f$ i
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
; E; `5 B' W6 _% d& F4 kNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
2 X. e+ B% Y5 i+ ]$ RProsper or CPVLab./ ?$ d: M' ?4 a% U8 b4 X/ _
3 x6 D3 z5 n5 _' A+ v k2 L% P |
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发表于 2012-12-27 18:47:17
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