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PPV GUIDE [PPV新手入门][28页]7 o% O) d* U# C) v
详细的请下载电子书！
+ q$ C3 X. Z/ }0 a) W/ H" _! |! _" L5 n5 n' ~
. N$ m/ c* r. ]3 DNewbie Guide
' B6 q3 |8 a6 {! a& _& C5 o( S* xPPVPlaybook.com
9 i5 c0 p6 E! `1 V9 L+ m' dTracy Shaffer: i% I4 ^$ s# O- |
David Ford" |! C) q; U$ X* ^, p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
% b' |# {' t1 f5 JGetting Your Mind Right to Start Affiliate Marketing
: o2 O- z) q- EThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an4 L$ B0 s, Z- V+ K3 e: T4 Z
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
0 Q% u! M1 V h0 ]you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing# W U/ D, |" C' t) l
with any success, these claims are laughable and far from the truth.
* A G4 V I) K4 z- x) eAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash e' d0 N/ h; b. [
flow management. The main benefits are the low barrier to entry compared to other businesses, and
+ N! j- ]; {, s1 F6 M8 i; g! `* Y: dthe ability for a marketer to be a one person shop and make an incredible amount of money with low
. J0 m4 `$ l, D) S; M" Koverhead.
6 }8 L0 w u% k4 w% L6 JThe winners in this business are the ones with persistence when nothing works, who know there's4 F2 w# N3 s7 H" v$ k
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
. h7 Z C6 l" \The cold hard reality is this: virtually everything in the space is changeable, what worked today can9 H% I* x$ P7 S! s/ A5 x
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
. L2 ]) ]) {# g$ T7 OMost of these things happen suddenly and without warning, and they all contribute to the amazing
/ l% Y& Q( q" |$ `learning experience available to anyone with a few hundred bucks and the ability to open an8 m: i' J1 V3 f" K" W$ P; z: J1 q$ p
advertising account.
, ~7 I4 Y/ K; K0 U7 n" t7 \Your competitors are willing to work at this around the clock. This isn't a push button, instant business
1 a9 ^! F1 x! [+ W# Hwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet/ g& K( B8 S* X
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,. v) F5 a3 e6 i, D* d7 W3 V; Q( T
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
* M3 Z( ?& _8 t& {, m, j# NWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you& D; J1 O) Z6 r3 @/ d" Z# I" W5 _, G
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
* F+ x1 _! }3 E1 f5 Ystarted building.
8 U. I& R" e5 o4 C# Q2 D6 ]Things you need to get started:8 |0 r F6 R/ R4 ~# ~
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
. p4 S1 A! p, m/ w/ u) Y/ G4 t1 O2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)( v2 R4 y5 `2 F' }
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
. C% Q6 I4 Z4 ~3 m( u' _$ |5 B4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
5 _$ V7 Q3 Q) m5 |, z$ X3 y( r o7 MThis guide describes from start to finish, how to get started in affiliate marketing by running traffic9 I0 J/ u; _( V0 Z8 i
with PPV.8 y5 ~1 ~! b& X" e& t0 X5 c# `
Basic Getting Started Definitions4 ~: b: L" _! S% f
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more' o3 A7 Q+ g N; P9 y
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main7 V8 {9 T. |1 b1 P; I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
2 Z. k% b X' W' N! }3 ttypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).( M6 t0 \4 S9 g, K8 {! f% I
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
4 u/ k; I9 Z5 `' J5 z5 ]receives a commission on that product. An example would be the Amazon.com Associates program,' }- y& i5 x2 J
Comission Junction or Clickbank.( Z: u" R% z+ o4 Q$ D7 ^" n
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
6 v: j; X! N7 |# can action like filling out a form, submitting their email address, signing up for a service or sometimes( i! d( o$ _8 T0 P0 |! M! l
buying a product. An example would be Ads4Dough or Neverblue.$ h Z) C4 E6 x8 F
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's7 ?; ]8 b' v, d2 ^3 D
account, getting the affiliate approved for offers, bumping payouts and just about everything else
" W9 n5 W2 w, \# {related to an affiliate's account at the network. Having a good relationship with your affiliate manager# u9 D$ ^. w. M6 m/ ?2 I
right from the start can really help you.
4 A3 P, a% e: g* q# q4 ~) j4 a8 C; A7 OPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
1 U8 _% X6 a% K% uin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
9 o, }2 }. v0 d: R" A6 Dview, starting anywhere from .01 or .015.
4 o8 w! k+ t. _5 Y3 n! gIn order to use this type of internet traffic, the affiliate can sign up with a number of different9 c; i# y9 V; ^4 _2 Y7 X5 m( D
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact," }( G3 f& V9 W6 f; o# E; S+ z
MediaTraffic, and AdOn Network.
! z# a2 B* K4 H+ LDon't popups get blocked by pop blocker software?+ `# ]4 O$ P1 e/ C5 Z a; e5 ?
No. Popups are served in a new browser window as if the visitor had opened the new window- B! T. h; m$ H8 H( G
themselves. R* k; T* \, {' h( [
How many popups get served to the visitor?
- e, s; M* t8 X; S1 O# fThe number of popups served varies depending on the PPV network. Some pop more frequently
. n3 [- ^' z5 r4 q(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
( F) e( W9 y5 [. }4 q: eserving this kind of advertising, so they have to toe the line between keeping their software# W& B$ O3 J. ]9 @
downloaded and still making a profit.
1 F% Q) O" e8 E! q- oIsn't this type of software bad? Why would anyone keep it on their computer?
8 x: f5 H+ G2 j6 j2 L7 S- \No, this type of software doesn't harm the user's computer.
$ T/ V! [/ g, I* J8 f2 W/ R) uCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
, j+ \% e M3 F6 C" atoolbars or videos to place the software on their computer. The visitor keeps the software in place so
# K- ^4 m# W# l: Mthat they can continue to have access to the incentive.
V5 k3 e* l- _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
' L: _: |% I( I) J7 d KHow to Get Accepted into a CPA Network1 W; H6 u ~3 {6 s6 H2 N& U7 F
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place* d8 [% N0 N5 V& Z* N+ a
to start looking for networks is Offervault which lists offers and lets you compare payouts across
7 u6 a' s' E7 Y& Hdifferent networks.2 s3 H+ k! e3 a8 [* \, n. q1 h1 D
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
- L* J# z# {+ h, Qapplication and be as specific as possible about your promotion methods. Usually some time after0 n3 l; `4 t: N; k
receiving your application, the company will call to interview you. The phone interview is a critical ?2 O% g" k3 y
part of the application process, and most networks will deny your application outright if they can't get" |0 G5 c& v" G. x
you on the phone.; J' J7 ?" J, q
Often, the person who does your phone interview will actually become your affiliate manager after8 J# A$ T7 b) X w: n
you get accepted, so it's a good time to put your best food forward.# Q2 a8 ] D4 q9 j9 r) Y* T4 c5 B
You might not relish at the idea of someone grilling you about your internet marketing methods over" d. J: A ?' Z+ V- o
the phone, but trust me, this part is critical. Have answers in mind for the questions:- k: n8 [3 f6 N) a6 E0 n
What methods do you use to market offers?
* H, x, g( V. a3 a9 ?# [Do you already have a website you will be using?2 o. H; y) z; a: R
How much is your advertising budget?
3 V2 q& h) w( c" FWhat other networks are you a member of?. A% G% `0 G& I
Who are your affiliate managers at these networks?
8 N' j- b7 x% H+ iDo you use social media (Facebook, twitter, etc.) to market offers?5 F+ }5 `: d- g* }' p* ?+ M
How much traffic can you drive?% Q' @7 _$ r( c
Do you have a personal recommendation from anyone who is already a member?) W3 F( C \$ R/ x- M; a q& I
Once you provide satisfactory answers to these questions, the network will approve or deny your; k$ X. {1 b( O
application. If you get denied, just keep applying or call someone on the phone and try again. Be5 I0 s- p) c0 J" {
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
8 @6 M4 G; ]8 efor the network can be helpful.
0 u) p* |1 E' |. b# e- _6 _To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
, H+ F5 [. `2 b( p! [* w( y3 QSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
) ~0 [) i/ {6 D. Rowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
$ b) f7 j$ |( a+ C! Hpeople can open a lot of doors as far as networks are concerned.( `( K4 ?" ]2 u7 j* m4 _; u
After You Join a CPA Network4 L3 g0 O9 Y5 @+ B, w
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager: ]/ |' m' j$ y; x* f* D
and make an attempt to get to know them a little bit.
, W" ?5 Z7 ^% P# O# ~5 Z/ T3 vFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their; m+ { w- [( F: t: y+ _% P
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
3 S- L5 Q0 z, E5 b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
8 `3 W9 h( X2 m9 \larger, they can really help you with your marketing efforts, scaling campaigns and getting payout3 q2 f* [+ V& c, m; |1 K
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus H4 }/ i9 W% |& T7 Q. n( w/ a
email.' u# S9 d. o' {, |
For more helpful info about dealing with affiliate managers, check out:* B( T' Z! Y% T$ x
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
. V0 ^4 N: k5 W4 X( [http://www.mrgreen.am/affiliate- ... iate-managers-want/
7 M6 J4 P$ d, P4 \ J8 l! ?2 X3 ~: ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 57 |/ |) L# q7 n* \4 l. M
Set Up Web Hosting
+ E" K! A5 k+ a) P+ JGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
( g6 ^8 B" g" B- I7 B; ^) dabout internet hosting. In general, you get what you pay for with hosting. When you use a shared; i" n/ `8 A' R" [ u
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with% n8 b3 E, ~2 b( a% n: C2 H
whoever else is on the same server as you.
9 o3 v+ P6 ~: ySpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
+ L5 ], n4 U: U, U5 Y a" genough that the visitor can't close the window before your pop up is even shown. You have about 3
. k+ z& A9 R; U+ u3 ~; v2 _, `seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.4 z( I+ c1 P' a3 F6 N3 X
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a0 v2 g$ @5 B. D% Z" k3 d
house full of roommates (hosting customers).7 g6 U/ m+ N0 }( w4 z- ~
In shared hosting, this is like having roommates where everyone has no specific designated area inside( `( I1 V1 g& B; K
the fridge where they are supposed to put their food. Everyone just jams their food in however it will, f. Z. i/ J% s u/ N3 h9 i
fit.
8 p+ \6 G9 a6 T0 a2 `0 OSay your roommate brings home a large turkey. They will then take up more of the refrigerator than# s6 s$ H1 X. A8 t
the rest of the roommates, by virtue of simply needing more space and resources to accommodate4 E2 G$ `& Q- ~1 g- s! a
their food. Everyone else's food in the house has less space to take advantage of.2 f* I; C. J9 o# T& W! g
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
( p5 Q5 ]1 w) n- I$ Rany type of hosting this is a bad thing, and especially while running PPV traffic./ R! G9 e- @8 f/ ~ u1 [( V
In the case of a virtual private server (VPS), everyone in the house has their own designated space& Z% f6 f7 c+ k/ P2 l' b
inside the fridge to put their food, and other roommates can't come into that space. The server is
# Y; t3 J; o8 [# y$ X' y- U8 [7 U% Qpartitioned, so that each customer can only use a specific amount of resources at any given time.
4 k$ @7 B9 \- a3 _A dedicated server would be like having the whole fridge to yourself. All of the server's resources3 v4 G x' N6 f6 W9 e& t8 Y" ]/ l
belong to you and no one else can use up those resources. This makes it possible to serve much more
& f6 b% r# P1 a) [8 ]1 rtraffic, faster.) Y0 I' j, T0 n0 g7 d
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.! b! m# ~& F& K _. {8 K8 X
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is7 A/ d& G; V+ T
here:
, |% l# R0 B8 {5 O2 B3 W- N$ N& u: @http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
- |6 g3 a7 L& ]: ZVPS&highlight=hosting
* z1 j* Q8 N9 ?8 o/ sDedicated-Hosting-vs Shared-Hosting) v( @) b; s0 V0 z
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-' D( Y! z5 m. O3 d, K
Hosting...Your-thoughts
9 w4 \. }$ ]# p1 q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
- U. @3 s5 ]8 @: OHosting Providers for PPV
9 b3 V( ^; D# ^3 G) }$ q; h7 DBeyond Hosting
& ~2 I B; F8 L1 v6 [$ I# H! xhttp://beyondhosting.net/
. A+ ?7 o! G( b5 T' aWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
6 g3 D# L8 R1 jreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when; C( S" w: d9 ^( \8 R
direct linking with PPV. Also, these guys provide great support.
% f; u) I3 h2 D! {Prosper202 Optimized Hosting1 c, K4 T: |; n1 @8 d7 W
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/9 D% _5 F* x; W
CPVLab Optimized Hosting
9 W" u; Z* o2 F# a3 ^http://beyondhosting.net/CPVLab-Hosting/! K8 p% X; x% ~8 Z
Domain Names for PPV
+ B% e% I H9 t, u% B/ _& FOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
. D. E* y! F1 ?. q9 I; i* G% {' ` zwhere you're going to host your tracking software and your landing pages if you decide to make them.
4 R) m7 M/ M4 N0 r) j3 M; ]$ DOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
5 X, C1 L5 T8 c9 xbland one is fine to start with, to host both your landing pages and tracking software. The .com,
1 ^* `- C Y) o! t8 \6 w.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
! G% J. [) A; v8 q, V' Tterm or build a whole website.' O, W1 s/ s/ _: e3 ~
After you buy hosting, a domain and get those all attached to each other, the next step is to install
3 ^" }) q5 G/ S |6 M$ ~: u) Rtracking software on your domain. This is really important, because it is necessary to track your
& G7 ~; Z- a" Q& U+ h& H8 Q8 p5 q, fconversions down to keyword level so that you can optimize your campaigns. Without proper
; y2 Z' P. N5 s" J0 P& l( v4 C: r1 V& ytracking, it is impossible to know what is working and what isn't.
% o" w2 `& \1 c1 Z7 BTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
4 C$ s6 y% x3 s( o6 |is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
' [% T# @9 c% c1 b5 EProsper202
2 R' M% {0 T+ ehttp://prosper.tracking202.com/apps/; v$ M# N U# T, e3 w1 x) E
CPV Lab' X/ }# ~. i1 p& b' P; b
http://cpvlab.com/
( e- j/ e8 w3 {( Q/ T4 G/ NCPVLab Help Videos
0 b2 H% M% f( z- }http://ppvlab.com/oweiw/oiurw/vdm.htm- g% i0 H$ @0 |6 C# h
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
6 q e" g% T5 rindustry standard.
8 H% l2 U7 t9 `! Z+ b5 Z' L* E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
9 x- j' D% \+ N; O7 i' Y/ q: wCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from/ h+ C( U2 U: }6 I( N+ M2 x: V
good support if you have problems with your installation.6 D9 w( }2 e# h5 P4 Z% q' v
Tracking 2021 m+ }' X* ^$ r2 z5 L. x, v) S6 u( g
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your+ P/ r1 \3 q( k) `- g! y
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user/ R. h& O( w& ?: [" K, [0 C/ Q
area.3 {( J7 P( v$ \& t+ U% u; }
If you choose this option, keep in mind that your tracking software, one of the most important parts of
1 ~# s8 a d o3 E, f, w+ d# [! yyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202+ J* M, i/ l6 [: _" }0 Y$ ]
interface, and their hosting.; b# h4 ?# M1 A) ~% c/ O& x+ |9 f
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
- P: s# X. p ?* ?and targets which you are bidding on. Leaving this up to chance in order to save money could
$ N( }8 L6 [# D, g3 |potentially leave you open to huge risk if someone else caught on to what offer and keywords you1 D" F) |/ g5 j9 n6 ]6 S
were using.2 @* Q s) x% E" y/ R
Choose An Offer
$ W2 W7 [) t5 t. ZNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
% \( k/ @6 F- x. V" ]Lesson on Offer Selection
( w! @" f- [4 t6 d7 {) a1 }2 phttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
! T# Q) }3 P& B0 Z- l; Z5 U+ x( cIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
9 g/ n5 c P" STo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
0 ]. \1 s% T% v5 ~% w2 Q- J- xLeadImpact as the traffic source.
( {. f& P. E6 Z/ y0 v, VNow the best way to learn how to put all of this together is to just get started. For some variation in
2 T# e1 n N& ]. ]* y) C; v; }the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked8 Y P) f1 \1 Y6 L9 Q" ~3 e2 q
campaign.
$ I2 {+ \3 }2 a4 \/ }+ c @- y8 J: xWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
5 L) W j/ F) K: p; kpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says+ `$ C9 n* Z2 h( C) b- M$ E5 c
that all traffic is accepted.
8 r$ Z+ P" b% T6 s% ` w& F" IFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.& ~; o8 i5 T$ l' W4 j
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
$ t$ |8 B& J$ b, ^4 R. g3 A$ y( qget creatives like banners or images specifically for the offer.
( @1 _$ h+ _& P- G7 Z" t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8% @# }" @( @7 a, U
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can. E* h# K, @& l" X( f
track my keywords. Without doing this, it isn't possible to see what's converting.
" B4 D. N+ s! _9 nIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
: P9 i% { R$ r' }: x" @, L. z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9 s2 m) {5 {. I7 m# C& K6 ^1 K
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
) d4 t+ ?0 Y8 e5 \2 D3 V2 mbottom of the page:
. d: F' C# ~9 U% w7 P1 ]Next, I have to cut and paste this pixel into my offer at Ads4Dough.
, E$ W8 ]' G3 e6 ~Click on the offer → pixels → Add a new pixel and this comes up:
4 f& b% V$ P T8 C8 `% MMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
s. y; T, G9 v3 L2 a; ?from your software into the box that says 'Enter URL of image to load'.
7 H! p, {" d# \Once you do this, it should look like this:- V& p. q$ s$ x$ B" S/ J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10! a6 I- p5 b: y% _
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
. K! `7 K* V3 D8 t0 l* \Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either+ x2 o# J9 u. X4 H! E
Prosper or CPVLab.
7 w+ e: G7 j4 d; C1 t+ w! i8 Y0 I% v# n+ z d! r7 ]
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发表于 2012-12-27 18:47:17
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