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PPV GUIDE [PPV新手入门][28页]6 {% L% ~( i7 y* v# @6 k
详细的请下载电子书！
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8 R% a; w5 S) P8 h- I: _
Newbie Guide+ l/ _1 {* v( l1 A- m6 ?
PPVPlaybook.com
D% s2 i, o8 D8 ~) zTracy Shaffer4 h2 Y( ~3 }, u1 u9 j
David Ford& z7 B1 @: P/ `* f/ p6 g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1! p g* F$ B& Q4 z2 V! Q5 L) g
Getting Your Mind Right to Start Affiliate Marketing, i$ {( {8 l6 Z9 F
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
9 W: J% j: u7 L" A T4 Bever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where8 u# G/ i$ i6 s
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing. p* p; m d+ b
with any success, these claims are laughable and far from the truth. T% Y* h5 ^9 p6 A
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash' C: Q( d8 a" N8 Y3 E$ l6 X
flow management. The main benefits are the low barrier to entry compared to other businesses, and7 j8 |. `' ^" d+ X r
the ability for a marketer to be a one person shop and make an incredible amount of money with low- K- R5 p/ o% \# g1 v" X
overhead.
) w! a6 C. z1 y% z! o+ MThe winners in this business are the ones with persistence when nothing works, who know there's
6 \8 d8 l# T. [/ x6 oplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.; D$ R2 I3 s9 Z! b) Z/ e
The cold hard reality is this: virtually everything in the space is changeable, what worked today can( {) G2 `) m1 a+ H
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
2 G1 K5 S+ M, f3 U6 j% m1 o9 x" BMost of these things happen suddenly and without warning, and they all contribute to the amazing
. l! T ?5 c# U8 ^* q* \, Tlearning experience available to anyone with a few hundred bucks and the ability to open an8 E- t" O, D: {, n" s
advertising account.5 h. E* ?& A3 d9 `
Your competitors are willing to work at this around the clock. This isn't a push button, instant business+ p) a; T9 g. S" K# ~' C& j
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet) N" R+ n" D g2 A/ M
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
/ X: S3 |" `; C& _( [, Itrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
2 |: T$ [0 K: l1 T5 p7 l* RWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you4 f. v& ~5 K8 _
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
- Z9 O- G) X5 B1 C1 t* v% ^- Qstarted building.
. J1 p: B9 t9 V6 BThings you need to get started:8 v. ^) U8 t" L8 K
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)6 k+ m* {1 |7 D4 D1 R3 ~ y
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)6 z z/ x$ C L8 O
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
; ^) S3 Y1 x$ O7 m' \4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)0 H) c% W: v: R( @ B$ i E
This guide describes from start to finish, how to get started in affiliate marketing by running traffic5 J- ^' l# ]; P$ }) u
with PPV.; m" P' t& m8 `. n
Basic Getting Started Definitions/ R! m$ W1 E: {% b' Q ~
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more3 {3 S+ d, Q8 D
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main# w. L+ X7 A$ F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
: O: o; h7 g# o* p9 R, p# etypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
9 F) T" d' I/ v, l1 X( pCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
r' u1 ?" O8 ^) Greceives a commission on that product. An example would be the Amazon.com Associates program,
/ a7 M: U/ k$ H- M1 u$ d% EComission Junction or Clickbank.$ C8 ]; p# w6 J# ?" `- g" D
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
; Q/ [7 ?8 s1 J; Zan action like filling out a form, submitting their email address, signing up for a service or sometimes/ w/ V: Y6 M) ]/ n, T
buying a product. An example would be Ads4Dough or Neverblue., l3 o2 \0 N A- v# [
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's& Z6 k) |: Q. y- B1 k* ?+ d# \9 J
account, getting the affiliate approved for offers, bumping payouts and just about everything else, q9 n8 C. T9 l% m9 u' e
related to an affiliate's account at the network. Having a good relationship with your affiliate manager# T, H X1 ^( F& d7 V: j& O: F
right from the start can really help you.* w6 i& o9 Q. k+ S# w9 l2 U
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served% g) @0 j! ?2 B5 O* R: k. C
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per1 p4 e2 P' Y$ E- G9 W A/ q
view, starting anywhere from .01 or .015.
! Z* n+ m5 f- }, M, i% ]In order to use this type of internet traffic, the affiliate can sign up with a number of different
; k3 ~2 n: }* F( H. C' Xcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
?+ J9 h8 _+ l' AMediaTraffic, and AdOn Network.
_) G! _ }% Z, G' FDon't popups get blocked by pop blocker software?. w$ @1 |5 ]3 H% B" ]
No. Popups are served in a new browser window as if the visitor had opened the new window
; y" \( i0 l5 [" Z- X% @+ Xthemselves.: g n- x( x. ~3 e
How many popups get served to the visitor?& A) V- L, y# O9 E6 k/ _5 E+ K& M8 w
The number of popups served varies depending on the PPV network. Some pop more frequently
9 y' S) @( E/ z1 C2 L$ O* u(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by2 N" Y# B+ d& m8 d" _; V
serving this kind of advertising, so they have to toe the line between keeping their software4 J$ U8 M( L; i% b
downloaded and still making a profit., G' y, b2 Q9 ^- x: R' y2 ~: c; a
Isn't this type of software bad? Why would anyone keep it on their computer?. `3 U' y2 V( X9 ~4 | n, x
No, this type of software doesn't harm the user's computer.
7 n% H5 r0 p6 d% gCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,0 r* N7 t3 Q z8 a* N! |% j) w8 v
toolbars or videos to place the software on their computer. The visitor keeps the software in place so f5 n ?; x3 f
that they can continue to have access to the incentive.! c4 Q* s z+ X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
0 Y- M, h/ V/ W) q1 \/ r& Q1 wHow to Get Accepted into a CPA Network
5 _% b4 o* [& ?4 ]; b, zIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place, j2 L3 V1 f/ F! I; e7 ~+ o
to start looking for networks is Offervault which lists offers and lets you compare payouts across
/ m. ?. N* U0 j* d. V. Idifferent networks.
4 N% M& ^' K* P2 T6 `Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
2 H: D! ` o! a$ oapplication and be as specific as possible about your promotion methods. Usually some time after
! B0 n' i7 b5 Z; b8 P' rreceiving your application, the company will call to interview you. The phone interview is a critical
8 D8 m" {% L+ }5 H1 N8 \6 vpart of the application process, and most networks will deny your application outright if they can't get$ a/ ^$ |6 F# O" L3 ~4 D2 w- U
you on the phone. K9 C: q8 K( C I; L+ U5 ?
Often, the person who does your phone interview will actually become your affiliate manager after
+ _# d/ [+ X3 w- pyou get accepted, so it's a good time to put your best food forward.% J$ S' B0 x. K7 r7 Y
You might not relish at the idea of someone grilling you about your internet marketing methods over
' Q' S7 X# }1 {6 tthe phone, but trust me, this part is critical. Have answers in mind for the questions:6 l5 H4 w) y% I' b/ v
What methods do you use to market offers?: Q8 [2 l g8 X4 \/ \& Q
Do you already have a website you will be using?, r/ ?! `$ G" a
How much is your advertising budget?& y9 H. U o; I) J# _9 i& v
What other networks are you a member of?1 { L, K! y; F' q" r. B `
Who are your affiliate managers at these networks?
9 I7 ]3 h6 }3 xDo you use social media (Facebook, twitter, etc.) to market offers?
& O( ^4 v& z, yHow much traffic can you drive?5 K, I3 Z0 M ^. R0 J- t
Do you have a personal recommendation from anyone who is already a member?' D' K& g0 q! I$ g+ ^& Q s
Once you provide satisfactory answers to these questions, the network will approve or deny your- d) h3 I6 ?6 _/ M# p
application. If you get denied, just keep applying or call someone on the phone and try again. Be
4 n" F' K3 \6 j Z% qpersistent. Also, getting a personal recommendation from someone who is already an active affiliate. V* P: P* C+ X
for the network can be helpful.5 C. ]. s# j- \' o. H2 ~: v
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate4 z, v7 e4 X1 e0 f5 d, `! `% B
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
, ~6 ^( V$ q6 E3 Wowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know# ]+ ]; h5 N7 ?5 j
people can open a lot of doors as far as networks are concerned.
! C4 I) b& l/ S& U9 eAfter You Join a CPA Network' b# l4 t% _# y3 `- e4 s7 W x
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
7 c# k3 Q8 R- P; Iand make an attempt to get to know them a little bit.
; o, \7 m, f& }8 pFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
& j( d- V2 m# j" {weight in gold. Start feeling them out from the start and try to get to know them. Once you get( U: |) F* o2 B+ p4 F( O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
1 Y6 h2 v0 x# R. q! w( ?, k( ]larger, they can really help you with your marketing efforts, scaling campaigns and getting payout4 B N$ P$ u2 Y" A# L$ o3 q
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus6 k2 B7 A# f! d
email.& n$ f8 S" u9 H4 U
For more helpful info about dealing with affiliate managers, check out:
$ z% {% ^. b+ R+ e/ M- Y9 Dhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/+ F9 V) V3 L; }) D( n
http://www.mrgreen.am/affiliate- ... iate-managers-want/
2 ^- b$ G) [7 B4 I {- O' P9 D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
6 f% l: c9 y' w) m; Q& lSet Up Web Hosting
! q' E$ U' h' {! P$ y0 t3 c2 X3 YGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said( E7 E" f! S/ j, y: U$ r
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
' v5 u% p$ Q/ v3 Y0 J) Y9 \host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
5 o: F+ x. A ~$ a4 `5 {whoever else is on the same server as you.
h5 i \0 w% z; j5 w, ?* S: PSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast8 R+ z& c' J$ Y! K l! q, |
enough that the visitor can't close the window before your pop up is even shown. You have about 3 y6 w' b; o! `" I
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
+ H5 o3 d) {3 b5 e: J7 s( Y! T$ LTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
/ j1 T# I! y4 X6 H. nhouse full of roommates (hosting customers).! \) ~8 ~+ {& z
In shared hosting, this is like having roommates where everyone has no specific designated area inside
( X! H& `1 \& N. ethe fridge where they are supposed to put their food. Everyone just jams their food in however it will
4 O1 m& M# \# Q2 k0 _fit.& Y$ R" Y) y! d& J5 v& ^6 \
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than" ]- s! ]* o2 N
the rest of the roommates, by virtue of simply needing more space and resources to accommodate6 @' \' j; y4 D D# b
their food. Everyone else's food in the house has less space to take advantage of.& F- W2 @$ ]+ s! U6 E* k& X7 _. u
If you have less server resources to take advantage of, your ability to serve popups will slow down. For( L- |) }- p" J' m; q9 t
any type of hosting this is a bad thing, and especially while running PPV traffic.
) }9 {8 n1 ^+ a8 s$ z5 I* oIn the case of a virtual private server (VPS), everyone in the house has their own designated space
* Z9 B {# Q, }inside the fridge to put their food, and other roommates can't come into that space. The server is
1 k% s) m6 {7 q# i6 `0 D4 |partitioned, so that each customer can only use a specific amount of resources at any given time.! Q% _; B f; h7 ^. q0 ?2 x2 u
A dedicated server would be like having the whole fridge to yourself. All of the server's resources9 z! f" H" K1 p4 j
belong to you and no one else can use up those resources. This makes it possible to serve much more
7 N- N, d: N- Z, E; itraffic, faster.5 X$ @9 ?$ _( y6 W% K) V
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
: b( j/ |# ^4 S0 F8 Y" s* KAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
: t0 X+ x# A- O3 ohere:
2 @" ^2 ^# W7 ^4 p5 v% k8 R6 ~http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
8 V' _: E: O4 U+ z( TVPS&highlight=hosting# m& K4 L7 t/ o! L
Dedicated-Hosting-vs Shared-Hosting
, V# N/ ^- V% X- Ahttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-5 t+ B. L# g: |
Hosting...Your-thoughts
: C6 O8 F, h/ S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
6 l' i( v/ C2 R( Z/ K7 _& ~Hosting Providers for PPV) U: K* u7 J9 Z/ }7 A' U( \; T
Beyond Hosting$ `8 L" s+ u. C; C) C$ v' B
http://beyondhosting.net/
2 X, P: T# e, Y5 VWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment6 w @. ` O. z
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when6 O% r C! T+ Q' H8 n: v
direct linking with PPV. Also, these guys provide great support.9 d4 R, p' O& o3 T$ G2 q
Prosper202 Optimized Hosting& d/ `. f$ D6 @% o% E
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
# ^' |& L8 F: \" Q6 F- VCPVLab Optimized Hosting
3 E* x2 U- O; u' S1 U: U, ]http://beyondhosting.net/CPVLab-Hosting/6 V8 o9 }4 \8 m: _0 o
Domain Names for PPV
( d* y2 k7 r7 R# `2 LOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is; r$ I4 o0 z; i) \6 n
where you're going to host your tracking software and your landing pages if you decide to make them., x5 g, `8 e8 b; q( c
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,$ \9 x2 W5 ]+ m1 ~/ B* U' K9 g0 J
bland one is fine to start with, to host both your landing pages and tracking software. The .com,* S2 m. r4 w: h/ }2 a1 T& ^
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a" O+ Z& G" c7 z l* |
term or build a whole website.
% j5 z T# F4 Y" h( CAfter you buy hosting, a domain and get those all attached to each other, the next step is to install# t* d' a' D) l9 T: D& e
tracking software on your domain. This is really important, because it is necessary to track your1 X: m: e$ j3 {# a' \( [
conversions down to keyword level so that you can optimize your campaigns. Without proper
% l! S5 j8 P* u6 d" _2 Ntracking, it is impossible to know what is working and what isn't.$ Y! R- y- L) x* \3 G$ t1 y$ Q
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
# }* Z! d# C9 h. ris beyond the scope of the guide, but both are pretty user friendly and have getting started guides.3 l/ n2 N! `- n2 s a! M% V
Prosper202
$ k6 [ J8 c' v* y1 }+ _6 V6 z; mhttp://prosper.tracking202.com/apps/0 _8 ?( _$ g+ l5 f( L
CPV Lab
4 Y$ Q: I; i5 K1 @* n( }* d6 Uhttp://cpvlab.com/
5 U6 U! W' C; `3 c$ C/ d% vCPVLab Help Videos
+ M& v7 A8 ^# k ?1 E( O6 p, ?8 n# Thttp://ppvlab.com/oweiw/oiurw/vdm.htm; I* A* N+ z5 z1 Z. {# P8 \
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an& @' B5 R& {3 U7 i( G# x8 B( U. u: h! O! V
industry standard.
- v: a/ v7 h/ W9 b0 G& Y4 s) z% J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
( }; i: @% r1 e- \9 vCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from1 }3 d: J f% a, m. O
good support if you have problems with your installation.
9 `; ]9 G$ z/ E" }; ]Tracking 202+ b0 P3 {. y4 Q* M$ c) `. D K) x
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
- f' w6 g1 m, }* _1 i$ K1 m; w9 icampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
% V( y# N& H3 S' F: uarea.8 i0 X7 b/ I H4 {: N, q5 Y
If you choose this option, keep in mind that your tracking software, one of the most important parts of# }! ?6 ~5 `# z4 c6 [( a( D& y
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202# A8 P1 _0 M0 r4 U
interface, and their hosting.# D7 [7 _8 w8 H( D* r
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords* e2 S8 |7 J f% m8 A! B
and targets which you are bidding on. Leaving this up to chance in order to save money could
1 n- o8 l( {: A* z2 kpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
- m, m0 d' }3 {7 m' ]were using.8 q7 `+ w0 }2 b* N8 b3 L
Choose An Offer# J" w* ~1 B \: e* ?
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.7 Y# D: E' I6 R4 `
Lesson on Offer Selection
4 W% _& L3 v9 m, G; H+ xhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers# j# d U" B* t
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
# M) i: T% M8 K6 M# Y# PTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using* G# a7 ~5 j# h
LeadImpact as the traffic source., ?5 n+ x/ x' c: N" Q* n! Q" r5 u- \
Now the best way to learn how to put all of this together is to just get started. For some variation in: o' n; l2 |) }1 @+ l
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked+ g$ M, x! y, |$ g
campaign.
) Y+ I, [- I1 x6 _+ Z b8 x( IWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first# h: W1 ?2 C. h% V
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says! P6 @3 ~8 _# _% \: p
that all traffic is accepted.
6 J: w$ a" ?3 S, PFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
& Q8 ?2 _7 n# ^7 q: d: vThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
4 j7 [( }+ s, [4 x/ qget creatives like banners or images specifically for the offer.
/ h0 l3 Q* K" H/ L6 M" F6 l/ b0 L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8# e, L/ U; j- U0 P
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can% B: o- a7 G- y, g' I
track my keywords. Without doing this, it isn't possible to see what's converting., v: @6 P4 x5 u8 ^2 o- R
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
/ ?6 q! D! O1 C- z W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9- ?/ c: D7 @) n* x8 O0 _0 f
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
], @, M& ?; Xbottom of the page:
3 H6 m' ?; [5 c: {Next, I have to cut and paste this pixel into my offer at Ads4Dough.4 _. ^2 U2 A( D1 B4 @( i; E
Click on the offer → pixels → Add a new pixel and this comes up:2 H: E" C6 j) q+ B3 C
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL4 F* }- p8 x3 q7 S5 ?
from your software into the box that says 'Enter URL of image to load'.
) x$ T, e, ?7 wOnce you do this, it should look like this:- a$ e+ w0 `" z$ F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
0 s; R, D6 B2 {) n+ h+ u7 i% x% U& KClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:9 s5 _9 c' Y& E# S. A h
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
! h( J- N/ M/ J+ N+ Z2 V% H- n1 NProsper or CPVLab.
9 G8 {' O: `, D5 K6 w( }* [3 C7 N3 z: }8 R$ P6 e# I
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发表于 2012-12-27 18:47:17
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