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PPV GUIDE [PPV新手入门][28页]
3 ~" b% z7 ?1 G/ T- j+ [8 K# \( ^详细的请下载电子书！
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1 D% ^1 v4 y% q( J; N7 t) J1 ^
Newbie Guide
% ]7 H, R, V% `$ Z9 i' |( }6 ?PPVPlaybook.com
# v+ Z: f: Z y1 GTracy Shaffer) O4 ~% r& Y; Y: o1 Y
David Ford4 W* H, t: a7 |8 ^. a1 k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 13 `. c! X' m* i3 J
Getting Your Mind Right to Start Affiliate Marketing
# `' x4 V. K/ y, I1 RThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
& ?. _& b0 A4 s j7 zever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where0 F4 q8 f) t4 q6 z) z
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
0 W$ i6 r7 g0 E; A/ v9 L5 I, Qwith any success, these claims are laughable and far from the truth.
$ o/ ]2 m* w o) b" E. ~& \Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
6 [- g/ U. ~8 }5 B# b, a j! oflow management. The main benefits are the low barrier to entry compared to other businesses, and
2 O9 p% d( Z+ s: vthe ability for a marketer to be a one person shop and make an incredible amount of money with low9 T5 J: G% T+ I7 [* G
overhead.
) G: H3 F n, E- A kThe winners in this business are the ones with persistence when nothing works, who know there's
, S; ]( K6 W4 b7 x- H; lplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.5 K9 l; N1 J# ^6 x- s* I
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
3 r8 u8 Q* N6 jstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.- [# b7 }" z- Z" s
Most of these things happen suddenly and without warning, and they all contribute to the amazing
" t1 Y8 |6 T1 Elearning experience available to anyone with a few hundred bucks and the ability to open an
8 j9 A/ t3 |) B' @; Wadvertising account.$ I! S3 m% Y [$ l z
Your competitors are willing to work at this around the clock. This isn't a push button, instant business0 z/ S! |$ f8 o+ r0 ]
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
+ u4 i z1 a2 P0 a N3 ]marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
& t: s. L8 g# X8 O( z2 Jtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
; X7 |5 W. X% L+ f& iWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you. p9 X6 V, [8 l, G K
started building PPV campaigns right away from start to finish. With that said, time to jump in and get$ _! L9 w. `3 @' L* p+ l
started building.
2 L/ |0 u7 N& v/ k1 J; NThings you need to get started:
6 I0 r8 x( D L7 R2 }( w/ Z, S1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)5 T% b4 ]5 X0 v; P
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)$ i5 h S3 o0 ]. A' U6 b
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic): l- R4 F8 K$ C4 G+ y- I- b, ^( P
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
& ]* [' D7 ?; y& t, e9 Q0 ?This guide describes from start to finish, how to get started in affiliate marketing by running traffic0 R! J1 |) C* j `6 n' @1 l, I- I
with PPV.6 t" f, T$ H- ?& @4 I
Basic Getting Started Definitions
5 `; L" f+ ]5 P) b" c' b2 uAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
( o$ I9 e% G9 \% y5 U( M' `0 O7 ^affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
+ y3 Q) f6 @3 K; |; U" u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2. e) f+ @8 W6 u7 g
types off affiliate networks are cost per sale (CPS) and cost per action (CPA)." B6 g$ j- ^6 O9 j3 [
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate! s5 _6 F& c4 ?! s4 U! Q- t; T O
receives a commission on that product. An example would be the Amazon.com Associates program,/ b7 A" h/ C* B) {; {
Comission Junction or Clickbank.
6 o, j1 y2 h" [; s; q" NCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes# S: A: z: Y! G0 I6 R
an action like filling out a form, submitting their email address, signing up for a service or sometimes/ i* C4 L! P4 t0 @
buying a product. An example would be Ads4Dough or Neverblue./ `. O7 }8 n) @
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's. a2 r- `, [' o! T. r4 q$ _6 X
account, getting the affiliate approved for offers, bumping payouts and just about everything else
+ B: k' e; v" Q& k+ w$ qrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
7 i% q# A: ?( J+ ]7 ~" Bright from the start can really help you.* `/ u& C( i4 e6 ^ w+ ?
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
9 R0 [, _; t: Z: A |/ ein pop-up form through downloadable software on the visitor's computer. The advertiser pays per
5 C' e/ S2 e0 T; v! w3 Z9 ^view, starting anywhere from .01 or .015.! X7 j8 R/ i4 ?, T W
In order to use this type of internet traffic, the affiliate can sign up with a number of different" F: o+ A/ Q8 B5 U7 g# E
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
5 {1 z7 m( h( y o2 W! \MediaTraffic, and AdOn Network./ _6 o: l1 E( i4 h; D$ w
Don't popups get blocked by pop blocker software?6 t% R; I6 U4 G% n: q7 h
No. Popups are served in a new browser window as if the visitor had opened the new window6 n$ M3 g6 o( V: ]$ w
themselves.: G$ Z0 i9 o8 q9 S( d
How many popups get served to the visitor?& c4 D: G' a; K8 B! Q, F3 [2 X
The number of popups served varies depending on the PPV network. Some pop more frequently+ S# q( `5 R( ^7 C" L: t' \: y
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
; |; O' H. s9 J5 d H' Hserving this kind of advertising, so they have to toe the line between keeping their software
, k: l. d. Z+ }* v6 @downloaded and still making a profit.
7 U' ~& E S1 X0 R5 X8 WIsn't this type of software bad? Why would anyone keep it on their computer?
4 w8 x5 H" _7 T3 K$ ~/ r" BNo, this type of software doesn't harm the user's computer.
& F: } k* E) v) \Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,; \/ k$ P- _2 j* u& U! `& Z, H
toolbars or videos to place the software on their computer. The visitor keeps the software in place so" v; K' Y, V# M" k t
that they can continue to have access to the incentive.
7 k. `+ Q0 p# _3 |" b9 O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 33 i+ p4 ~ I4 W/ |8 A! s
How to Get Accepted into a CPA Network
, U. L: }. m" l3 Z( G: _$ ~9 p4 K# cIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place- M/ t- Y! X7 e9 Z5 A
to start looking for networks is Offervault which lists offers and lets you compare payouts across
8 d( v* f6 R4 n* K) pdifferent networks.
+ Y. X4 F6 J! w3 W, |7 H3 ROnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)) i, A! U% x- q4 N% x
application and be as specific as possible about your promotion methods. Usually some time after% v( p( H' a# V4 y0 h" M$ i
receiving your application, the company will call to interview you. The phone interview is a critical
: q4 b1 D" D, Apart of the application process, and most networks will deny your application outright if they can't get4 u4 T9 N+ U& z; v, ^" w+ J" Z0 z
you on the phone. ]7 Z. e. j, }1 p4 n
Often, the person who does your phone interview will actually become your affiliate manager after
+ O$ a. I+ a% V" l4 F1 ]; P* a- [you get accepted, so it's a good time to put your best food forward.
$ Z/ D* C+ X7 P1 r4 }You might not relish at the idea of someone grilling you about your internet marketing methods over2 h8 C7 w" X, D3 t6 _
the phone, but trust me, this part is critical. Have answers in mind for the questions:
: W% s0 S# Q0 cWhat methods do you use to market offers?
8 y1 R: h1 v: f) B3 ODo you already have a website you will be using?1 j7 _$ I1 J; `* ~
How much is your advertising budget?- P- x# e* V( u2 j9 M" y! B- Q2 B9 m
What other networks are you a member of?, a# x( c' j( o0 J, U2 P
Who are your affiliate managers at these networks?
1 l% `' [- E2 s8 A9 YDo you use social media (Facebook, twitter, etc.) to market offers?
& c7 F# P3 L( W6 ^ b" i3 x5 A" ]9 gHow much traffic can you drive?- }( X7 P* z% z. C
Do you have a personal recommendation from anyone who is already a member?5 H0 E: q; \0 |" _4 W
Once you provide satisfactory answers to these questions, the network will approve or deny your
7 M0 `1 `9 M6 E$ a1 U1 \2 Wapplication. If you get denied, just keep applying or call someone on the phone and try again. Be4 R" Y x, T5 [6 v& k
persistent. Also, getting a personal recommendation from someone who is already an active affiliate5 o- \3 H7 C% B3 `( c
for the network can be helpful.
. \6 T {, l) t& z2 S! u+ |& VTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
& m8 p. o4 }( @# JSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network4 @) B1 b( ]. o; q- S3 M
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
) v) |: D- r# P/ ipeople can open a lot of doors as far as networks are concerned.- i. m4 Y8 F7 F( o& J
After You Join a CPA Network5 B! J! H1 N, P: F5 a) ~' Q! X
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager5 r$ x% ?( \) H; @) R% s W* Z
and make an attempt to get to know them a little bit.; {( c! W z- i1 i, x3 A
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their r( M3 z: E( h. i& g! _
weight in gold. Start feeling them out from the start and try to get to know them. Once you get; j, W1 z K' v+ s4 m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
, }' Z1 K2 | X. ^1 Alarger, they can really help you with your marketing efforts, scaling campaigns and getting payout6 a1 {1 f; S5 c: o1 a) I
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus; j4 x6 X; B% ]5 J3 C
email.
6 L2 u( G8 j. f. j5 tFor more helpful info about dealing with affiliate managers, check out:
* C) _6 d! Q8 rhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
0 s, x& S: a5 P n& zhttp://www.mrgreen.am/affiliate- ... iate-managers-want/9 s. g. Z3 O$ {. u. l8 ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
: v! V' M b0 b: t! C eSet Up Web Hosting
2 Q; B% J0 v% S, JGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said8 ?1 _: X% a" G
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
/ [2 \) G% h& e: \2 B- _- ]9 hhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with: R: f' n& W; R
whoever else is on the same server as you.
7 U s3 ?) |* |/ y: e" NSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast5 m; _1 G7 W' q8 _9 t2 {. j
enough that the visitor can't close the window before your pop up is even shown. You have about 3' f6 M, r2 ~% w
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.( T; s1 O4 i% i/ V
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
% J5 m) v r3 c: O3 y# e8 e/ z6 Yhouse full of roommates (hosting customers).+ b0 P1 q; k+ C( K' W9 \0 e
In shared hosting, this is like having roommates where everyone has no specific designated area inside
1 M4 Y& E+ ~3 t3 Z$ R# f& dthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
+ u N, H/ J' V' ^" s5 R/ e& I. Y" @fit.0 s0 ~' k$ q) A! Z# s5 g4 E
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than7 `* n6 v D0 z$ i3 L8 |4 K2 g: N
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
& F7 O8 v( A, Jtheir food. Everyone else's food in the house has less space to take advantage of.
1 p7 P l$ |& x5 l3 R7 v# D0 ~If you have less server resources to take advantage of, your ability to serve popups will slow down. For
9 c' K; V& j$ P/ w2 o1 v+ `- ^7 t7 Y, [( fany type of hosting this is a bad thing, and especially while running PPV traffic.
: e$ v, ?2 w6 A% A2 VIn the case of a virtual private server (VPS), everyone in the house has their own designated space" Q" M, r1 f2 X, D5 x
inside the fridge to put their food, and other roommates can't come into that space. The server is
- s+ G p0 t& g2 L% Mpartitioned, so that each customer can only use a specific amount of resources at any given time.
1 |+ b8 t2 X s7 l+ m5 e3 _0 XA dedicated server would be like having the whole fridge to yourself. All of the server's resources" x# h& R/ f! Y1 R" v! x' T' F
belong to you and no one else can use up those resources. This makes it possible to serve much more6 O+ {% P* L) P3 ^6 n$ v
traffic, faster.
: I( Q9 F. @! {1 F9 @At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server./ u- N+ F/ ]# C, [1 m9 m; B0 H* t
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is: D% g; b1 ?5 T. j6 K
here:
( s# W0 G0 p, G$ N0 {4 vhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-8 d. B% b1 P) @# D
VPS&highlight=hosting
* N7 _. x8 E$ E) C' ?! p. W. eDedicated-Hosting-vs Shared-Hosting _1 s, Q* |! P' C, c7 v( |
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-- j6 E: \% X* D2 S+ m
Hosting...Your-thoughts4 B: O% D! r F) X# ]3 y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6. s% B! Z5 X- c% J" K- z
Hosting Providers for PPV# \. v2 o) Y; L3 f# K& O( w$ h" t
Beyond Hosting" b, c, l8 i% ?/ n f
http://beyondhosting.net/
9 d' B6 c* f( C% ]3 B; i& C3 AWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
+ r% C) g; m( g9 P3 B# y; Nreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when; U# p4 Y) T1 M* Q, ^" n
direct linking with PPV. Also, these guys provide great support.
y9 G8 E4 v, R YProsper202 Optimized Hosting+ h) {. M$ h$ x
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
2 S0 Z$ p; u4 h1 _* J4 M! N SCPVLab Optimized Hosting0 S( r& @; @: G. q5 e3 w
http://beyondhosting.net/CPVLab-Hosting/
8 M) Z" |( m. `+ r2 ?1 lDomain Names for PPV+ N9 B0 g( L$ s! F$ g+ k7 n+ {
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is W3 Q$ T7 n3 J1 u) \: y( y
where you're going to host your tracking software and your landing pages if you decide to make them.
. {) i4 r0 J) c! {% ^/ J! YOftentimes people wonder if they should have a specific domain name or a generic one. One generic,2 k p/ ?; n( a3 ~7 v; k+ ^7 g
bland one is fine to start with, to host both your landing pages and tracking software. The .com,: ]( j2 ]7 U# L; r, |
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
9 _7 w0 g$ e7 ^7 P4 Fterm or build a whole website.- i: {% E8 L* S
After you buy hosting, a domain and get those all attached to each other, the next step is to install- p3 U, P) c B% |: A
tracking software on your domain. This is really important, because it is necessary to track your" ~5 w; V5 y/ H2 q, p8 Z( b
conversions down to keyword level so that you can optimize your campaigns. Without proper
% G% E8 {' I8 X4 M. q9 Itracking, it is impossible to know what is working and what isn't.
& x2 v4 \5 I5 a% {. W5 `; wTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software; c" l7 }; N3 C# H0 e
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
8 k" b, K. {4 h7 T7 _0 `Prosper202
. Q+ r1 R# K- _) jhttp://prosper.tracking202.com/apps/
0 G I0 z. T/ ~7 g) NCPV Lab4 d4 Z+ Z: {; z, f
http://cpvlab.com/
6 N4 h3 \* S7 r) I4 x- KCPVLab Help Videos6 E" M" I# H3 C0 P
http://ppvlab.com/oweiw/oiurw/vdm.htm z- L9 \* c3 H4 v$ R$ M w
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
) I% L2 K1 b. p( O& windustry standard.; M+ k$ Y( @, _, K0 u5 i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
6 |- F& O# z4 A& k* r2 |CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
; N% T( e% L# B, n, a# egood support if you have problems with your installation., |6 f( \. c4 H0 E; n/ B
Tracking 2026 W1 a2 l: `; t4 D8 `
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
) l4 m% Q2 A; G8 m8 _4 Ucampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user+ ^- {" w; X- t) m8 R, `. H
area.3 P$ E4 q. E& p) s+ v) Y
If you choose this option, keep in mind that your tracking software, one of the most important parts of
, U( _/ n- f9 s. j- U9 J eyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
/ c1 E Z! ]; S+ |interface, and their hosting.0 C# ~- z% r' h% r. q& E
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
3 n& u- J- R' k. Y a9 ]and targets which you are bidding on. Leaving this up to chance in order to save money could
: C* U/ c+ u9 Z( R9 } |; F- U) M' T% @potentially leave you open to huge risk if someone else caught on to what offer and keywords you
8 B) J- k" K3 E. V. O5 R# [* zwere using.
" d, F, P1 }7 R8 T: uChoose An Offer
/ j+ H( x1 g9 E/ Q5 E% M0 VNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
8 `7 S) j& q5 u) K5 q+ ^Lesson on Offer Selection
1 I1 z! r; a2 `http://www.ppvplaybook.com/forum ... on-Selecting-Offers
/ \- Q% d; J1 K% o0 a( A( ]. uIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so./ H5 P9 y$ ^+ r) {8 j
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
# `5 }% N" D# f2 s9 cLeadImpact as the traffic source.
/ h2 d6 s A1 F( P V4 XNow the best way to learn how to put all of this together is to just get started. For some variation in
2 d" _+ c- f& O" q) p2 B1 Fthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
$ y% x( v( \$ `" T! f# I2 Scampaign.
: A- u+ Y5 _& cWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
' U# \" a# @+ w) Y V- i- Fpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says$ {4 T) ]# L9 Z( V) _5 `7 i2 u
that all traffic is accepted.
% h# S$ Z* b5 _. b8 i' [/ u0 V9 q7 dFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.: S/ _# t$ a+ c/ z, G/ r
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can0 s4 K, H) e* B2 p1 q h7 X2 l" T
get creatives like banners or images specifically for the offer.
1 F) v0 I" c# d$ {# V& d+ c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 80 @" ]8 _* ]! {; `5 f
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can7 [9 [0 | d) y9 ~7 o5 @
track my keywords. Without doing this, it isn't possible to see what's converting.
: x2 R# E' z- Z0 DIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:- a8 k5 y* c& s0 |: l; _# d7 q* U: `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9& m5 T G2 ^, I ]! y
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the3 t( h! x K% e2 F. {
bottom of the page:
# \0 N2 ^5 q* v5 i8 h- ANext, I have to cut and paste this pixel into my offer at Ads4Dough.
/ M1 D4 L% g$ B \* ?/ Y1 a1 kClick on the offer → pixels → Add a new pixel and this comes up:
6 j9 L7 t' m- \5 KMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
. l1 m& _0 E2 I( B5 Bfrom your software into the box that says 'Enter URL of image to load'.
8 h, A/ ^2 M5 c6 N7 \Once you do this, it should look like this:5 C4 m a! K* _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
* x; R4 E2 _0 A, A$ y; H9 BClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:$ h! Z9 f5 Q2 l$ ~3 z S4 V' E% I9 T
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
) x$ R4 d2 g* ]Prosper or CPVLab.
. o+ b6 d. Z# D( d9 H. e) @( _: l4 M9 o) A* }: v4 Q: e5 K0 L0 R
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发表于 2012-12-27 18:47:17
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