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PPV GUIDE [PPV新手入门][28页]/ e- k. ^4 {$ l) M9 x
详细的请下载电子书！
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9 A( `; Y. ^- l2 B+ d5 [3 T0 D7 E- F' W d2 v) V4 \
Newbie Guide/ @7 s; }) l+ I
PPVPlaybook.com
2 ]' \2 n: @1 V! W+ r$ HTracy Shaffer4 s+ m9 O4 L, g1 r5 k0 E# q
David Ford6 [0 t1 o% m M8 I4 H- Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
) x+ F/ ]2 t4 e6 `: u: \Getting Your Mind Right to Start Affiliate Marketing* h. ? v0 [, S1 ]6 j$ U: {
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an% Y5 L/ \/ @8 ~
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where8 t* W) e4 s+ H" t9 F0 l! P) |
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing7 k; D1 W/ c- f: x
with any success, these claims are laughable and far from the truth.
1 V e* A- M, V( U! }8 ?% O: {2 o. iAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
3 u* H7 Q" }. Yflow management. The main benefits are the low barrier to entry compared to other businesses, and/ z' q U9 I9 Y- r. \
the ability for a marketer to be a one person shop and make an incredible amount of money with low
5 J' J' H1 l7 y. X' P# soverhead.3 G5 V! {; E5 ]" u
The winners in this business are the ones with persistence when nothing works, who know there's" i7 L4 \8 o: a3 b' X# z' G3 x
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
, w: D' K8 r' o3 JThe cold hard reality is this: virtually everything in the space is changeable, what worked today can: _- {/ x, V: A' F+ W. v
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.% ], t4 _# q" b! P- C
Most of these things happen suddenly and without warning, and they all contribute to the amazing) ~7 L" t/ x9 i% P' B
learning experience available to anyone with a few hundred bucks and the ability to open an1 l! H. P5 O9 H1 U, m6 H
advertising account./ B# |# H8 _6 s- @0 ~
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
1 J% h7 Q5 P5 t+ t8 t2 vwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
s9 j2 J7 s( a+ l X$ H- Tmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
; l! A6 O% m# R7 n+ ttrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
' Q* g2 z* T* @3 xWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you. F% y4 T# m+ x- a6 b
started building PPV campaigns right away from start to finish. With that said, time to jump in and get' m T$ l* ]# X5 Y n% F
started building.. o ?6 |+ V' I+ t) P
Things you need to get started:& k" S2 D% M M6 V/ c3 P# M
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
7 j C3 i9 C# \/ m" X, l. K/ s2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)2 d! }( p8 _8 \0 J2 B
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
' d+ M" W R2 ~/ X6 J4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
& `! v; U' `* }2 v4 iThis guide describes from start to finish, how to get started in affiliate marketing by running traffic' m2 q+ _! F$ c$ j" @. r% k
with PPV.
; G1 t% D" f" U1 QBasic Getting Started Definitions
8 x; F* o# S; z' V' V0 M) R* i2 rAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more) z; W. }- S0 s( j, ^2 B0 }
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main7 @' @ k1 |8 A2 {/ @3 Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2% @; _3 O, l6 D+ g, M/ @
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).! X. ` Y) V3 W' L) Y0 ~
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
y2 H j; H: `# r( S0 d. freceives a commission on that product. An example would be the Amazon.com Associates program,6 k. u. ^) Q$ N, r. B
Comission Junction or Clickbank.
! c2 G1 }$ E; A) b. aCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes' S2 f+ F$ C( u# X2 ]& C; g
an action like filling out a form, submitting their email address, signing up for a service or sometimes
* {6 S0 q1 B2 b+ Abuying a product. An example would be Ads4Dough or Neverblue.6 W& ~6 ~/ N8 h; ?+ E" a% o
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
: o/ Y, X2 t/ }: _) V3 @& h" Naccount, getting the affiliate approved for offers, bumping payouts and just about everything else
& Q- p) a6 V* n! ?. I( Zrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager L0 [; O& k; C" ?, P7 G# \* J
right from the start can really help you.
; f( u$ ^" @) Y- M2 q/ [; ~4 {; ]PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served1 V4 r" w; k- K: {. T" r
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
3 B ^; D% e& q( nview, starting anywhere from .01 or .015.1 ]6 e' {' u( e5 o
In order to use this type of internet traffic, the affiliate can sign up with a number of different
, w. L2 c3 O* _2 @companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
7 e4 x* H) O6 Y) mMediaTraffic, and AdOn Network.
# ~: M E4 `* P2 l$ z; S# a, CDon't popups get blocked by pop blocker software?
" h, f# g& H, o/ I kNo. Popups are served in a new browser window as if the visitor had opened the new window
( V" E, x* G5 F3 b0 vthemselves.4 f: M, }: S# L! S
How many popups get served to the visitor?
* P6 `# O5 ?7 `* U @- n6 \# MThe number of popups served varies depending on the PPV network. Some pop more frequently. ]6 \, r4 t J( b
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
: @7 v& \* p0 ?' H0 aserving this kind of advertising, so they have to toe the line between keeping their software( x, Q0 I- T; B$ ?! P R
downloaded and still making a profit.7 T& J1 Q% h) ?% P
Isn't this type of software bad? Why would anyone keep it on their computer?
6 T5 L6 z/ s5 D& S7 Z. Z# j, X8 pNo, this type of software doesn't harm the user's computer.% y! ]* j8 | @5 t
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
5 B1 a L1 z4 Z. r4 N3 Z; d" ltoolbars or videos to place the software on their computer. The visitor keeps the software in place so
1 q' v& u$ O }" Othat they can continue to have access to the incentive.+ G8 A5 n7 ]; e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3! k" l& \: o O
How to Get Accepted into a CPA Network
7 L# i3 ?4 U, |9 Y( k/ M+ DIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place# n; a2 b' S- \$ O/ Y$ Q% ] } G
to start looking for networks is Offervault which lists offers and lets you compare payouts across
0 F; F( u0 Q2 u! |different networks.! y9 P7 C" A' d0 Y0 p/ K, A C
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
% W% ?1 \/ r A Aapplication and be as specific as possible about your promotion methods. Usually some time after
1 ]+ ^; c. `: `0 v |2 ]receiving your application, the company will call to interview you. The phone interview is a critical% f P' b) d L+ b3 K" Z
part of the application process, and most networks will deny your application outright if they can't get
% S% v' L" t( H3 m9 oyou on the phone.
$ S# A" X6 S: w; l- p/ iOften, the person who does your phone interview will actually become your affiliate manager after' P) f: { I; u5 c
you get accepted, so it's a good time to put your best food forward.
7 a' e) f3 L9 j' OYou might not relish at the idea of someone grilling you about your internet marketing methods over
/ {: O) d$ C( T3 H5 r& Q4 Lthe phone, but trust me, this part is critical. Have answers in mind for the questions:6 u4 }6 R$ {# G& J
What methods do you use to market offers?
1 |0 P/ v1 E. l6 |; i9 WDo you already have a website you will be using?
4 h3 L! H2 F' a# I. \& `How much is your advertising budget?
* b6 W. H, F( G. h x3 wWhat other networks are you a member of?
$ z% Q" y/ u5 vWho are your affiliate managers at these networks?
$ S5 p$ \% c8 @5 \Do you use social media (Facebook, twitter, etc.) to market offers?2 z( L4 f, |7 x0 W1 x; P
How much traffic can you drive?
$ | W( q' @" ~$ |3 nDo you have a personal recommendation from anyone who is already a member?
6 m8 s3 _( f) r* COnce you provide satisfactory answers to these questions, the network will approve or deny your
& w( {# T, u! n s# Yapplication. If you get denied, just keep applying or call someone on the phone and try again. Be8 e; P6 F" W# l: F
persistent. Also, getting a personal recommendation from someone who is already an active affiliate) D! z! ?* q" i% d- Y
for the network can be helpful.
9 F- I' ^* \0 lTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate$ O0 Y. u: ^, K
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
4 d# g$ }6 j( a9 Fowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know2 v* U! t. M6 H6 `+ X X& A! {
people can open a lot of doors as far as networks are concerned." D1 r( I' ~* Z4 {6 _
After You Join a CPA Network# s( E0 b" P" ^- {9 m, s; S
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager' S- J* i% f& F# Z9 V5 N2 \3 \4 X: z* H
and make an attempt to get to know them a little bit.
& w0 o3 {$ N$ ZFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their& j9 x- H/ H3 ]8 ]% ~- x; D
weight in gold. Start feeling them out from the start and try to get to know them. Once you get1 `+ J8 P# Y7 }, \5 q) p* b1 V1 u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 47 J" X# t8 e3 D; E
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
2 U" c/ n4 \$ @" c! E. Q4 Mbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
% D! \( x- _- x" R$ ]email.
/ I" w) v9 W6 H$ E3 }For more helpful info about dealing with affiliate managers, check out:' O; K* w) \3 f. b0 K, x1 W+ I
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
; J3 Z- ]4 \) ^http://www.mrgreen.am/affiliate- ... iate-managers-want/
7 Z7 s+ v* t3 Z; h/ p) w9 l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 56 T# k$ I1 z" V. @" R9 j
Set Up Web Hosting2 P5 p& I& [1 H7 \, G( v
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
9 u0 x# \% v$ _about internet hosting. In general, you get what you pay for with hosting. When you use a shared
$ _9 s# v6 K( q1 {/ U3 O6 bhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
$ \& G# ]* H- o; p, `7 qwhoever else is on the same server as you.
+ {- p; @5 y% r- i+ j% @ B; FSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast8 d0 e5 V8 E; e8 E& [6 u: l! A
enough that the visitor can't close the window before your pop up is even shown. You have about 3
6 d- F8 r: V0 V/ y) eseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.& g i( y: R7 D3 h2 h( h7 u
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a8 E! A& e8 A8 e- q6 `$ z
house full of roommates (hosting customers).! k) t. ^4 ]$ v9 \
In shared hosting, this is like having roommates where everyone has no specific designated area inside5 w* l; {5 h, G2 u3 F9 C
the fridge where they are supposed to put their food. Everyone just jams their food in however it will# X. O% E: q, K6 _2 r
fit.' O$ R. k9 m; c0 @0 ?# ~
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than0 M$ J9 a/ h% l+ j' K9 _
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
6 q: @3 g* l% H O& R$ C: Xtheir food. Everyone else's food in the house has less space to take advantage of.4 H6 T0 f; R$ L
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
* f: ~2 H+ [) K/ m6 z' ?" w/ N" uany type of hosting this is a bad thing, and especially while running PPV traffic.
& S* C4 a& q2 J# ^In the case of a virtual private server (VPS), everyone in the house has their own designated space
6 Y) ^# P5 \* D0 g; ?, Dinside the fridge to put their food, and other roommates can't come into that space. The server is. H5 Z. N( z/ L9 u4 E# w5 `0 q
partitioned, so that each customer can only use a specific amount of resources at any given time.1 F! L0 n% j( M' y# q
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
7 ?* [% m6 a7 \7 ]) j; r0 ubelong to you and no one else can use up those resources. This makes it possible to serve much more
* |3 U! t' Z( n7 j+ w7 Ntraffic, faster.
- g2 }. B8 E4 A/ N; `4 c2 ~At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
" Y! f+ f. L' iAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is) ^+ i f) ]. m" o- P8 ?4 u
here:
- s) q8 m$ q5 A3 W ^$ B4 X0 dhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-3 E# N' i+ O) s
VPS&highlight=hosting
+ J- R& h) \& f" SDedicated-Hosting-vs Shared-Hosting
6 E1 V) N, X% O w5 }* \1 Fhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-& z, k+ N# V8 F& g
Hosting...Your-thoughts- _" }9 P( g, H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
% j) `& Z# I' h9 ~* OHosting Providers for PPV
( ^0 K' Z* Q1 k3 r# DBeyond Hosting
$ x/ `. q( A% v! B a, E; \http://beyondhosting.net/
' N3 p7 b2 l6 E5 {: OWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment* V5 P0 b: r9 q1 `8 I$ V8 H/ l
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
5 F' s: N% e% v5 `. [direct linking with PPV. Also, these guys provide great support.4 [ ~8 Q4 M4 y, g1 F1 M# P( [1 k8 U
Prosper202 Optimized Hosting
' a" C( ]4 j4 ~1 o' ]+ W$ t3 qhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
4 q" I5 U( g1 c/ F# P1 JCPVLab Optimized Hosting! z: g" m3 ^4 E& c. I0 {
http://beyondhosting.net/CPVLab-Hosting/
# V$ j( L% ^$ |* ^& JDomain Names for PPV- k/ ~2 U/ T- l3 O
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is3 X' O% n' z- j1 P/ N
where you're going to host your tracking software and your landing pages if you decide to make them.- W4 `* N {, B: t- |0 P) L0 t
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,8 o+ b; A$ o9 M7 g% {# n) L
bland one is fine to start with, to host both your landing pages and tracking software. The .com,# G0 U. S, |9 \
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a" O" H7 _5 e5 w
term or build a whole website.0 E. G' W- S& c, y2 |
After you buy hosting, a domain and get those all attached to each other, the next step is to install( B! b6 g5 V; {; Q
tracking software on your domain. This is really important, because it is necessary to track your
; h4 `( Q) U2 ~6 r; |1 oconversions down to keyword level so that you can optimize your campaigns. Without proper w% K' ]- ^' w0 S* I
tracking, it is impossible to know what is working and what isn't.
) f% n5 l! V- z9 z# FTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
v+ Y( d R1 B9 k0 [! K) \6 z& Ois beyond the scope of the guide, but both are pretty user friendly and have getting started guides./ |$ l- J) y. Q$ @2 h
Prosper202
# d3 ^' A* L. I& Y, rhttp://prosper.tracking202.com/apps/+ p0 J7 e7 h5 Z/ \# M6 Q9 ^( @
CPV Lab
; k8 C: Y3 t8 U( I. f6 }http://cpvlab.com/
" t8 d* ]( C. a; l: @2 M) o$ E7 _CPVLab Help Videos8 F: B& y' I" k8 q
http://ppvlab.com/oweiw/oiurw/vdm.htm/ a* o6 T* d4 @, K3 l! x. |+ g* N
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
# h( g: p/ [# T( ?' _8 kindustry standard.
5 F* G0 }+ n! ?2 P& a0 M1 [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7- E; ?9 X2 y& P
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from5 f( c( C; F, V
good support if you have problems with your installation.3 P0 k* h$ E& F7 _0 r* o
Tracking 202
" N" Z. Q0 G1 ]7 ~( p p! S! ITracking 202 is the hosted version of Prosper202. You can create a free account and then build your
+ i4 L6 R7 }, xcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user3 p8 h9 f8 }" U. [
area.* f; B* Y5 g& _* q3 j
If you choose this option, keep in mind that your tracking software, one of the most important parts of; s* K+ @9 T- k V
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
* {4 m8 ^0 q$ m, y. `interface, and their hosting.- i$ D3 o- s" k1 o: t
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
F2 c/ l6 E/ [; V1 \% e, sand targets which you are bidding on. Leaving this up to chance in order to save money could
: J* B* \. P; x4 @. i. ~5 I6 l Cpotentially leave you open to huge risk if someone else caught on to what offer and keywords you0 j' e& O& [. `, x' G
were using.
1 |1 z# F: G9 S; R9 m O& M: [Choose An Offer
' F, J" t4 ^. h1 }' n& HNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
& S! w$ s: R7 Y2 O- Y/ D) J# NLesson on Offer Selection
2 w' ^$ Z2 A6 i$ Whttp://www.ppvplaybook.com/forum ... on-Selecting-Offers+ S& B' `) f w8 P
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
7 v9 {2 m- {1 Z7 A2 {- O# uTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using7 S" k; ~* u+ L" j, ^( [/ U+ K
LeadImpact as the traffic source.; h+ d' G& F$ B$ F8 v1 \, n
Now the best way to learn how to put all of this together is to just get started. For some variation in- n7 G! j3 j0 w$ E" _$ u9 w
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
. I) T: S, d& ecampaign.6 n/ b9 @- u" g$ O3 \
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first0 }' r; w$ J, Q! e7 K& k0 N
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
; C( S. ^- p- xthat all traffic is accepted.
- A1 v: W. ?- X# ZFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.. O) o/ O. U' _$ ^: G
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
6 P& x% ^1 T- _, ]( B1 O/ x' b. Aget creatives like banners or images specifically for the offer.2 a( w& Z) c. G1 z9 J0 _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 80 q) `/ C" @! v8 X4 `8 s7 c
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
7 s R/ @& E' Y& \% Otrack my keywords. Without doing this, it isn't possible to see what's converting.
, \+ H d9 G2 k* j( w: S! YIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
4 q/ X& I8 ]" f2 }7 Q: N: h2 x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
- h0 _5 D3 b2 Z7 _In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the+ Z0 \% a8 m# @; H; p
bottom of the page:
4 z: a1 x2 ^5 Q8 BNext, I have to cut and paste this pixel into my offer at Ads4Dough.% V" w; \. I7 c1 V& T1 b
Click on the offer → pixels → Add a new pixel and this comes up:0 e. e) C7 O! M# {8 D( j
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
; x; h. {: Q, K a8 }% _from your software into the box that says 'Enter URL of image to load'.: A" w" ~- w( _+ O7 L* Q0 K
Once you do this, it should look like this: }& r# T+ M; j9 x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10: C- F! f% \0 s3 `
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
; H# ]. J: u g: v3 i/ L# mNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
/ D, f# I. o2 [5 \Prosper or CPVLab.7 U& s: T: D" y @, L
1 y5 D8 h$ R- A# E1 s/ S; k |
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