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PPV GUIDE [PPV新手入门][28页]' U" ^! r# W `2 G5 {; N# _1 s
详细的请下载电子书！; J# {# B% ~+ I/ Z2 @. ^
. _0 f* M$ D1 g8 n; i! A1 j
' T8 n* _6 i9 ]1 ?6 jNewbie Guide: @% [ q# ]( `
PPVPlaybook.com
5 O1 G8 x$ o' `/ ~Tracy Shaffer9 ?/ ]0 w9 c0 {
David Ford; y. `. R. N+ Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1# B. C, B( d+ q3 M, w1 k4 @: K1 D
Getting Your Mind Right to Start Affiliate Marketing$ ^% j! a9 I7 f. g
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
+ b4 Z* ]( S, o$ F- ]% lever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
. M( F5 h" v1 ]/ v5 l) Iyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
! G$ `# V2 p# F5 pwith any success, these claims are laughable and far from the truth." _# V" A Q' x3 S
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash: b- M j! E% n/ t) \& s% y
flow management. The main benefits are the low barrier to entry compared to other businesses, and- O0 p( @8 x: @3 p$ u
the ability for a marketer to be a one person shop and make an incredible amount of money with low% W) l5 f5 s; y; {- v; ?1 p, e) G0 T
overhead.6 Z% b3 C6 @$ g: _: V
The winners in this business are the ones with persistence when nothing works, who know there's
L4 P+ x( T& n# I' L3 U7 ^3 Dplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.$ H5 B! f' C. Q0 A! q6 V5 Z6 ?
The cold hard reality is this: virtually everything in the space is changeable, what worked today can6 ~' _5 T' S7 ~: \ j$ K9 z. w0 a
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.% s& b8 i1 `) B7 Q; Q
Most of these things happen suddenly and without warning, and they all contribute to the amazing
7 W. _2 Z& \8 ?$ m: Q: n) ylearning experience available to anyone with a few hundred bucks and the ability to open an
+ Y; m. n; H6 z/ F% I% K2 Z- _advertising account.# b7 e- z, \* }1 ?5 R
Your competitors are willing to work at this around the clock. This isn't a push button, instant business$ i8 V5 h+ P! N
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet" l1 \& t8 l& W0 {& v
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,! |' V* ~- p/ F% m+ E+ Y" w3 @7 t' f
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
4 l1 }1 v5 N5 A2 R0 e4 f5 hWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you" w* N8 h1 t% L, y1 ~
started building PPV campaigns right away from start to finish. With that said, time to jump in and get9 \' c0 t8 k+ U7 Y" R
started building.* n* j+ K+ ?( r' G' f0 T( \
Things you need to get started:
9 x( {8 |' c5 {1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
% s( ]/ C5 R" G/ B; a$ r2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)' W9 V3 l+ g( |
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
' x7 g F% o1 x" m4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)5 U9 o$ w' H- R
This guide describes from start to finish, how to get started in affiliate marketing by running traffic) Y1 z q" r7 C. o7 r
with PPV.
+ F7 n2 P6 _' |$ b# IBasic Getting Started Definitions
, x& q+ Y3 t* u8 LAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more- E: s8 G( z" K6 w$ a& q' E5 _
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
0 r6 W: J# E- O7 X3 M0 u: O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
2 t* H$ C5 d! T8 \types off affiliate networks are cost per sale (CPS) and cost per action (CPA).* p" a) ^ z& S( e0 x+ A7 y
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate/ R9 }6 ]: ^8 }8 x/ x
receives a commission on that product. An example would be the Amazon.com Associates program,
; p- a( g5 e$ E4 P5 |0 p+ }5 lComission Junction or Clickbank.
; a! T. A6 \( g8 X8 A7 T* T: i1 ?Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes' E. q( h+ f" g7 K* }- B% l; Q7 k
an action like filling out a form, submitting their email address, signing up for a service or sometimes1 W) [: D6 Y; j+ c
buying a product. An example would be Ads4Dough or Neverblue.' X! k- H V& B: H, Y
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's0 f2 C& o4 {- ^" V
account, getting the affiliate approved for offers, bumping payouts and just about everything else! r# E1 T) C4 G1 d9 E" Q' P
related to an affiliate's account at the network. Having a good relationship with your affiliate manager) |- @6 T7 E3 X& `1 T3 ?
right from the start can really help you.
% M4 N, d/ S% G$ pPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served; S' V$ p5 W" e0 T+ \1 p
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per' q' x5 w9 D" t; Z% @9 z8 y
view, starting anywhere from .01 or .015.9 M- x. ^$ S2 J' h0 ?' W/ e1 u
In order to use this type of internet traffic, the affiliate can sign up with a number of different
% R6 i! Y! [: zcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
1 @' Z3 F% z0 ^3 h, Y% EMediaTraffic, and AdOn Network.- M5 W: T6 d4 ]. N# m5 U
Don't popups get blocked by pop blocker software?/ [7 O+ I/ W. a5 K
No. Popups are served in a new browser window as if the visitor had opened the new window# l& Y* Y- `& P8 s
themselves.
. F4 R% m: i; D h0 X! w) g0 A" ZHow many popups get served to the visitor?
* E" O3 h7 \0 z# y4 t8 sThe number of popups served varies depending on the PPV network. Some pop more frequently5 ]1 N9 Z+ X4 A, w
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
' O# }6 }- E/ k8 vserving this kind of advertising, so they have to toe the line between keeping their software
6 H$ K5 _5 p6 h' w, T, }/ k, u! qdownloaded and still making a profit.
& C6 }5 ^$ S" K% y: U1 v1 l. BIsn't this type of software bad? Why would anyone keep it on their computer?7 m" D! f& |( H7 ` s
No, this type of software doesn't harm the user's computer.3 W1 @7 B, h. r, X$ x- R B ]7 Q
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
9 a) ^2 g+ y) w- Utoolbars or videos to place the software on their computer. The visitor keeps the software in place so
$ i0 a ?7 h) Dthat they can continue to have access to the incentive.
' ^$ Y) V5 B s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
_% k1 w: u6 o5 U5 H, @# sHow to Get Accepted into a CPA Network, s' @8 Z% m* \. d! `
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place" z; {! k" q6 q! U, P
to start looking for networks is Offervault which lists offers and lets you compare payouts across$ a6 P' z# o0 Z; [
different networks.0 g9 ?) N9 m3 |! A- U$ q' H
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)7 Z; Q- M7 x1 h3 ^4 E8 ^. e
application and be as specific as possible about your promotion methods. Usually some time after: q4 O. ^" x! \6 _9 `
receiving your application, the company will call to interview you. The phone interview is a critical2 o# |% N o% M+ H% c
part of the application process, and most networks will deny your application outright if they can't get' t/ K5 x9 X. d* `; e
you on the phone.
/ v9 G0 G# U5 D" KOften, the person who does your phone interview will actually become your affiliate manager after
0 Y/ S8 q8 D% y) d" t6 V$ `you get accepted, so it's a good time to put your best food forward.5 G4 Q: `/ ^- c" ?6 m! d3 c
You might not relish at the idea of someone grilling you about your internet marketing methods over8 W' _ J8 i" ]& o4 i
the phone, but trust me, this part is critical. Have answers in mind for the questions:
, I; U# a; \% |+ EWhat methods do you use to market offers?
7 |& p0 Q s) kDo you already have a website you will be using?
8 o. e0 {. b7 o) |. VHow much is your advertising budget?! f: |2 @+ U J* h, @
What other networks are you a member of?9 D3 p0 {5 q: g6 x/ n; A. m
Who are your affiliate managers at these networks?7 Z) {6 _& m( P5 ]" X/ ]
Do you use social media (Facebook, twitter, etc.) to market offers?
' F$ ^9 Q @8 o2 W0 J! XHow much traffic can you drive?' r% Z/ a( D& K4 A( X# q: G8 w
Do you have a personal recommendation from anyone who is already a member?
" Z+ _ `$ T h! F; {Once you provide satisfactory answers to these questions, the network will approve or deny your2 e3 X7 V9 o8 B1 l% h( ?" V; z% {
application. If you get denied, just keep applying or call someone on the phone and try again. Be
6 ]5 F* W' r6 `4 {9 |9 bpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
' m: f0 m/ U2 Sfor the network can be helpful.
1 `+ |+ m" S6 ]- P# z% C- }. qTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
) H$ j# v1 J( X! K- ^5 j( mSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
" s2 U( i; e$ w& `owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know8 A y" u L3 ~8 W5 D5 @
people can open a lot of doors as far as networks are concerned.
9 I6 J0 J/ s! e% p: m; \; eAfter You Join a CPA Network/ W( U$ T; M( Q& t4 b s) y
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
# D) Q) Y0 p0 B2 m9 oand make an attempt to get to know them a little bit.
9 v. j/ R7 c' Z) w7 t6 J# s& @Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their7 L; g, _2 F0 f f* ^- i
weight in gold. Start feeling them out from the start and try to get to know them. Once you get( i2 A. }* L6 r4 v3 b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
" T0 y$ G( [" z3 t! W- [larger, they can really help you with your marketing efforts, scaling campaigns and getting payout, _3 X; T2 l/ b' u
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus. q( j3 P/ A' h8 X
email.$ D1 K! H4 b: ^) ]8 `5 q/ L" f) u4 Y
For more helpful info about dealing with affiliate managers, check out:
/ w; @& b0 K; T J5 n5 Rhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
( g) U! \/ U' x1 d7 X8 whttp://www.mrgreen.am/affiliate- ... iate-managers-want/% L# Z5 O4 }3 s0 p5 I, F% C8 A H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
) ]9 h3 a" w( _1 l) YSet Up Web Hosting
1 z$ C$ |, t$ L9 E+ s/ C, k+ Z3 V DGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said4 a0 ^" M- |. V" S" z( W
about internet hosting. In general, you get what you pay for with hosting. When you use a shared4 [. P. H Q) c6 \ r
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with$ n4 D9 _+ m$ e4 Z& P
whoever else is on the same server as you.
7 B' ~ {6 }. u- B% o, G! V3 r/ uSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
4 n# f$ W( ?. A1 }& Denough that the visitor can't close the window before your pop up is even shown. You have about 3
) n% F" n' `: n2 M( Oseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.: u% \. J8 e2 w* T# e
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a; B; S8 u" x) m" F; e) d$ l( @) \
house full of roommates (hosting customers).) L; i. t! P8 N( J ?
In shared hosting, this is like having roommates where everyone has no specific designated area inside
( b+ ~& w* M8 _* S* \1 x6 U( vthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
4 `4 h6 i. a$ V* {) Dfit.! R6 }, L, t3 o# O+ X2 P2 h" n
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
+ x/ l" y% l$ Y2 B2 R/ [' _6 Nthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
! a1 M* m6 `4 r' o+ Ntheir food. Everyone else's food in the house has less space to take advantage of.6 w6 K' T' s2 Z5 _
If you have less server resources to take advantage of, your ability to serve popups will slow down. For z7 Q- E' i y5 C
any type of hosting this is a bad thing, and especially while running PPV traffic.
) q4 S8 f6 I. K2 aIn the case of a virtual private server (VPS), everyone in the house has their own designated space
6 e7 o2 s2 E* ^inside the fridge to put their food, and other roommates can't come into that space. The server is0 ?+ B, |4 |% {" c8 b" C& B: T0 B
partitioned, so that each customer can only use a specific amount of resources at any given time.
; P. a" {9 h) {6 g7 TA dedicated server would be like having the whole fridge to yourself. All of the server's resources
$ o& W! v% w/ c! D! o2 d1 k# a( \9 ebelong to you and no one else can use up those resources. This makes it possible to serve much more+ K- P' x5 S8 d1 H( R
traffic, faster.
8 c* Y1 j9 G& I# z5 [' @) Y5 iAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.6 w1 x& g. V. l9 ?; v2 i
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
0 M7 x- p. w- u' Hhere:
+ k3 Z- m5 W* A. x7 f2 `- Whttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
$ z. \# |/ b5 Q9 g! Q( KVPS&highlight=hosting
7 F5 J0 v3 f, ^* l& y9 MDedicated-Hosting-vs Shared-Hosting
b) N$ e; G' ~+ Z; qhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-2 T* y5 U$ C( o( W& T% c' \5 l
Hosting...Your-thoughts/ i4 @6 i! W& q2 l+ N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
* r& u- P% P0 L4 M* `3 vHosting Providers for PPV( I2 v4 e: _. B! }! |# X1 w
Beyond Hosting
! W8 h0 I: K. K, n9 ?http://beyondhosting.net/
4 Y0 @* k+ }3 o, E( ?& FWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment4 ]& X$ ^) S! B; K( v' y( q# V
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when; p* [. e6 x5 N: K* k A3 _! [4 P
direct linking with PPV. Also, these guys provide great support.$ [2 _' ]/ K: ^+ P/ X
Prosper202 Optimized Hosting
; s+ j5 v6 k1 J8 j& {& bhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
' Y8 {0 I+ h( S0 u" S& g. KCPVLab Optimized Hosting% W3 i2 }6 r% v% ?$ ]1 J
http://beyondhosting.net/CPVLab-Hosting/- n* Q" O4 U% H* k8 L+ O
Domain Names for PPV
: W6 U. a3 P _: m, F5 V$ |Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
2 X; e- C6 D6 e6 P* P& E- Gwhere you're going to host your tracking software and your landing pages if you decide to make them.
1 Z* k. l4 ?! `0 y6 ?+ xOftentimes people wonder if they should have a specific domain name or a generic one. One generic,4 O, I1 d5 t1 ~$ J+ r
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
C3 Q/ O3 P1 x0 L.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a) z- r7 \, U! o$ T
term or build a whole website.
$ H, c4 X0 {" Q ]# P U2 UAfter you buy hosting, a domain and get those all attached to each other, the next step is to install$ y0 \" H* x* X2 P% |* A2 h2 _" F
tracking software on your domain. This is really important, because it is necessary to track your- d0 A4 p i8 a: J1 W8 A& k
conversions down to keyword level so that you can optimize your campaigns. Without proper" W7 B- L6 d8 p6 ^
tracking, it is impossible to know what is working and what isn't.
- {# M& V" T% \& [3 N, CTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software# ?3 B$ V& V; M- u
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides./ H3 p& @ U( J# i9 J
Prosper202
# K+ C3 t) [" S. @/ Jhttp://prosper.tracking202.com/apps/
$ o" _2 N# Y ZCPV Lab' v- r. n3 ]5 b2 K w% c
http://cpvlab.com/
1 u) V# g7 }. o& N' f2 fCPVLab Help Videos4 W/ Z, B! ~9 `+ ?$ d
http://ppvlab.com/oweiw/oiurw/vdm.htm
1 U5 E. S, p5 E. w9 OAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an5 ~ ]0 u0 r+ T4 H! D' O3 a- j U& r
industry standard.
: J+ n* @+ Y- j( ^) `$ s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
4 ~+ V7 t( E; G, W7 }: sCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
* w3 `( ?+ j7 [; xgood support if you have problems with your installation.
0 u- Q" D, |; E) dTracking 202
4 n5 K( X, V& R+ d; `2 E8 bTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
/ r! V0 V( U1 F5 q" \campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user( t' P+ N& [# g: ]: y7 N
area.+ d5 G1 w! {6 D
If you choose this option, keep in mind that your tracking software, one of the most important parts of& E( \& _9 i9 Y& B
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
; Y% n) K5 m( o. f+ u' j& Y) Dinterface, and their hosting.4 h' b% Q+ d( \. e! j; z
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
% c4 U7 _0 I, m, l, I9 i7 Hand targets which you are bidding on. Leaving this up to chance in order to save money could! |$ |8 C& T6 Z
potentially leave you open to huge risk if someone else caught on to what offer and keywords you1 U' c( K( t" Y8 i$ F T0 K
were using.) ~. }2 `/ l# t6 i, ^) \- ]( W c1 T
Choose An Offer A$ I- k1 p1 K
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
& G5 a3 d1 s' A4 \8 i/ H" ?/ }Lesson on Offer Selection
}' A; |4 W4 t: w5 [5 t: |http://www.ppvplaybook.com/forum ... on-Selecting-Offers
0 u1 \1 `: u5 ]8 A. }In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.3 K P- I. o. ^7 }' T
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
2 ~2 B/ K& U, d& l/ J* pLeadImpact as the traffic source.
# a |5 ?2 t4 x) `# w0 t* iNow the best way to learn how to put all of this together is to just get started. For some variation in
, T6 B4 u+ g. k6 qthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
$ B: w$ {# Z. U( [campaign.
) ?% m; x0 o3 \. x% e! d+ z; \When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
% [9 N# p8 w' qpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says! z1 m3 }; h& A9 [4 o/ R
that all traffic is accepted.8 `/ Z$ h0 |$ ]; b7 B! b
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.9 c. A. _8 L, E$ h
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
' z. O" W m7 S j/ g3 Wget creatives like banners or images specifically for the offer.. _. N( p5 ?7 W: I3 V$ j- m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
' @4 U2 x. i% e" T, dBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
1 e3 }/ m. z. ^3 t% `track my keywords. Without doing this, it isn't possible to see what's converting.
: w i% \2 O! V; J9 q$ w7 V9 WIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:: R- P# w5 M2 g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9! Y. `8 y7 y* C% o6 q
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the- W6 M; t6 H& C% F' _
bottom of the page:
; o8 G* a. I `1 i' R9 ^Next, I have to cut and paste this pixel into my offer at Ads4Dough.* x, B( {9 k5 f" g
Click on the offer → pixels → Add a new pixel and this comes up:
+ K" |2 `( f0 @4 f. \8 D# {: VMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
1 v5 Z4 `$ R. C0 ]# A; \$ X# tfrom your software into the box that says 'Enter URL of image to load'.
: v0 W, H1 c" n# @Once you do this, it should look like this:
# i5 \. U8 h. e4 g0 R4 W, J5 E+ F4 p$ A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
2 B, b8 R0 N4 g, } m" @Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
# j3 E( n( _0 {6 DNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either. ]- L# f' }3 q; W1 U. Z( c+ I
Prosper or CPVLab.% e) P6 D1 S' Q
$ j8 V$ I! f5 r2 {+ [8 @ |
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