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PPV GUIDE [PPV新手入门][28页]
3 J5 w& C# p+ ~. U* q详细的请下载电子书！7 Z# G% ^4 `: J- L
) ]2 o% [+ m5 c+ m+ k
' f3 W: Q0 j. o" F6 ~. oNewbie Guide
: D/ l" H! X. q5 q- gPPVPlaybook.com
4 G8 {' n( h" j3 a# n4 q' {Tracy Shaffer9 t5 K0 Q! u2 b8 D* q
David Ford
4 Q/ `3 c; J+ a9 x" J( Z# ~( }! r) X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
+ w8 g& ~: Y2 Y3 A7 m/ UGetting Your Mind Right to Start Affiliate Marketing
# S' l4 O' w+ s) g; h, sThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
4 J& V( a' a7 @3 L0 e% Cever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where) ?% o$ M/ n9 ~* C* n* }
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing3 c9 w5 {- O0 g
with any success, these claims are laughable and far from the truth.0 ~ G& C2 l" a0 a
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash- `1 V+ o: g! l" `$ F* v: B
flow management. The main benefits are the low barrier to entry compared to other businesses, and2 v' t7 b0 Z; Q5 ?5 u& n
the ability for a marketer to be a one person shop and make an incredible amount of money with low
6 Z! y: n: I6 n' Poverhead.
; a& j/ `3 v* t- n F" ?( I2 @The winners in this business are the ones with persistence when nothing works, who know there's7 a1 S5 `6 E0 [: h; X
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
$ |% y) _ P7 X+ c3 H, `8 W9 \The cold hard reality is this: virtually everything in the space is changeable, what worked today can
8 L( x* \6 `' {0 w: t5 gstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
" c7 I5 I. Y/ q& L( E! `( ~" sMost of these things happen suddenly and without warning, and they all contribute to the amazing
3 ?. i% @$ L) dlearning experience available to anyone with a few hundred bucks and the ability to open an5 ~, h7 Z! Y) E$ O1 r/ H9 O- g" V
advertising account.. l- l* A5 e; W9 n: z2 }
Your competitors are willing to work at this around the clock. This isn't a push button, instant business) B- E" F+ t Q3 f
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet3 `2 w. A4 m! s4 A! K9 n0 {
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,5 ?7 I" N* Z! N7 W* u4 ^: v; J" c. F
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
6 Y F3 p5 f& W4 yWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
$ S* G5 X7 O2 M% a; `+ `started building PPV campaigns right away from start to finish. With that said, time to jump in and get6 [( h. `' K. F( d5 S. y7 c
started building.
' g8 w3 p+ i% o6 ]Things you need to get started: }0 x& m& H2 T; P
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)$ Q0 P7 @+ l' U: h% o
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
) }( ?9 X- U8 P3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic). @0 p) F; h8 D5 a
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
- m) K. N/ I3 S3 @This guide describes from start to finish, how to get started in affiliate marketing by running traffic
0 ]* @' W0 T3 b2 uwith PPV.
) z' d7 A) N- M9 yBasic Getting Started Definitions
6 e. P# @ O0 h) l+ y* zAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more) L7 k O: V" N
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main5 k [6 p2 G, I2 f4 s: b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
2 ?) Z6 w. M8 q# X& x: \, otypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).( k8 h) Q7 k7 K8 x9 G1 {
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate$ L0 t7 F# u3 t9 O2 k; j3 [
receives a commission on that product. An example would be the Amazon.com Associates program,
, O/ s* m- f/ T3 @( x& Q! H7 oComission Junction or Clickbank.& T, d& {, Q$ Z7 C; |
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
/ E( R8 c$ O. `7 ?2 I6 S/ \' _an action like filling out a form, submitting their email address, signing up for a service or sometimes
5 Y' M% Q2 G# ]; Bbuying a product. An example would be Ads4Dough or Neverblue.$ ?, {. V$ D, b/ j% H
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's ~9 p- G2 ~: Y& q5 K
account, getting the affiliate approved for offers, bumping payouts and just about everything else
. g9 \- F* w D1 \8 Arelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
/ ^# F* e7 ?+ `% f" d# ~6 ?* zright from the start can really help you.' X8 r$ G3 Q' w) G; m6 r* F6 O
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served6 c) w- b* j6 W' r
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per' r2 ~- `) i' m& e
view, starting anywhere from .01 or .015.
; y% |7 ~4 p, U6 v' J' R. Y$ K% ]In order to use this type of internet traffic, the affiliate can sign up with a number of different
$ j/ E" V- m+ c; Kcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
- n W! E L; x2 ^4 K& M6 |) L" T6 HMediaTraffic, and AdOn Network.
7 o5 K5 F. [) G8 }7 iDon't popups get blocked by pop blocker software?& U5 W2 I1 d# w( g# @
No. Popups are served in a new browser window as if the visitor had opened the new window
( M" }( Z! \, p3 ?: X @themselves.
& K3 u9 h6 O( i- VHow many popups get served to the visitor?
' k0 \1 {: I) AThe number of popups served varies depending on the PPV network. Some pop more frequently
- ]0 a4 [& v% Y3 M0 O(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by! B+ J& _6 |; ?) ^0 R9 p1 y) M3 Q
serving this kind of advertising, so they have to toe the line between keeping their software
* o/ P( V4 d% |) B. ^downloaded and still making a profit.
9 r+ T8 \+ b. ~$ ^+ H: d. ^Isn't this type of software bad? Why would anyone keep it on their computer?
T- y- t( f" j* ]1 @5 `No, this type of software doesn't harm the user's computer.5 ~2 |7 P. [8 G, [& f1 @' J4 u6 F
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,5 n; m0 c+ U1 Q: Y5 l5 h1 l
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
0 g: G+ |% W6 r/ Zthat they can continue to have access to the incentive.
- U4 W w5 `6 x$ k8 K! u4 r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 38 s. c/ P3 O" Q1 J5 s
How to Get Accepted into a CPA Network
% u6 @" F/ u' p/ c) R3 O2 e _In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
% Z* B9 ?. @/ xto start looking for networks is Offervault which lists offers and lets you compare payouts across
1 a' |- |5 N9 D; ], Rdifferent networks.
6 b1 E+ {+ u5 ]. Z9 j1 ^& OOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
$ L8 p2 M$ T) z- v3 k. o- }) rapplication and be as specific as possible about your promotion methods. Usually some time after1 S! X3 {0 A* v
receiving your application, the company will call to interview you. The phone interview is a critical
& X9 p; M+ q i) H9 t" E% G7 ?part of the application process, and most networks will deny your application outright if they can't get
: m- b$ \% r3 p4 @ e+ h0 F0 N3 |you on the phone.5 Q0 y3 x V' Q' D5 P
Often, the person who does your phone interview will actually become your affiliate manager after
# @, P; ]0 l# a8 L k6 \; Nyou get accepted, so it's a good time to put your best food forward.& G8 X5 [; u9 z7 `! X
You might not relish at the idea of someone grilling you about your internet marketing methods over, W2 S4 Q4 S4 Y' D( b8 \
the phone, but trust me, this part is critical. Have answers in mind for the questions:! Y+ k+ \7 V6 y
What methods do you use to market offers?$ |0 c0 v4 Q2 k4 U% L# M$ @
Do you already have a website you will be using?$ _ T1 _( i( `0 a5 E, X+ h
How much is your advertising budget?, L' ?( F# S/ _1 y2 }; q
What other networks are you a member of?- O2 u- \% F! P9 @
Who are your affiliate managers at these networks?
0 B% h. N- x) h# @7 \- TDo you use social media (Facebook, twitter, etc.) to market offers?3 O2 o5 b B. G3 E
How much traffic can you drive?4 g6 \( [7 z& s B$ ^! |- V5 e3 J2 M
Do you have a personal recommendation from anyone who is already a member?
1 n9 |3 H( L% {' n' sOnce you provide satisfactory answers to these questions, the network will approve or deny your
8 m0 [' _0 w- zapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
/ c0 _4 Y5 K! _! P) o& kpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
" Y/ N Z: G: c1 ifor the network can be helpful.& a7 d' ?/ a$ `4 C, e. n
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate' Q$ d1 }$ t( i& d; S6 f4 G
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network/ ?% l+ |) \2 N
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
" ~+ @" q. V% \' A% E7 T- mpeople can open a lot of doors as far as networks are concerned.
" y0 D, M; e* u/ d! @After You Join a CPA Network
; r4 L4 ~0 r* d7 i0 S$ w! qOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager: t3 L, R6 g* Q; o; S9 t
and make an attempt to get to know them a little bit.
% G+ T$ o" ~6 q& kFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
1 P9 u5 i- v2 ^2 E; qweight in gold. Start feeling them out from the start and try to get to know them. Once you get- U5 p9 b% a; S; y N7 o: g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4. w" n! l& d# {3 K0 @* |6 R( s
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
4 h; j( t/ v5 ]* c7 ebumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
) T, u8 n9 P; m; d. G0 vemail.3 q: T# N: v" w8 A, R9 ]
For more helpful info about dealing with affiliate managers, check out:* C9 j) k- Q2 P" [ k' u
http://ppvplaybook.com/blog/musi ... -affiliate-manager/" n' p% U& N. @
http://www.mrgreen.am/affiliate- ... iate-managers-want/
) H) a+ }& e3 g( v$ ^% t4 T3 W/ r) O a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5- h# w, _1 k% N. D0 d
Set Up Web Hosting
y( |2 O/ M; GGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said2 L1 s6 A3 u5 H0 g% V
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
g, f w" R0 J, X% h* Shost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
5 g' O. R0 V/ Z8 ?; s$ ]8 M4 _whoever else is on the same server as you.
' y1 i* d' N3 l; E/ {% sSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
- J' b8 k2 G1 m* wenough that the visitor can't close the window before your pop up is even shown. You have about 3
( O# E/ X( {3 w5 \6 v* {! w) I3 ?9 Xseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
* r0 j, S' m1 n4 o# ]To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
0 L8 A4 ~$ g+ e: z' \house full of roommates (hosting customers).
! r. t/ Y1 i+ zIn shared hosting, this is like having roommates where everyone has no specific designated area inside
& K4 S2 {: n) y% N7 i1 cthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
$ y# j& p! B- O1 g5 Ofit.% ]. O: M4 K/ a% U0 X+ b% Q( V
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than3 |( z& [6 I. e! ~$ c) G
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
' I* j1 N3 O& Z& J: V% v7 Rtheir food. Everyone else's food in the house has less space to take advantage of. W7 K9 b$ I/ ? R
If you have less server resources to take advantage of, your ability to serve popups will slow down. For, p( O" i3 M5 n
any type of hosting this is a bad thing, and especially while running PPV traffic.9 O8 N6 |* _$ `; i( |0 o, Z% ^1 D; S
In the case of a virtual private server (VPS), everyone in the house has their own designated space
; y) E& I( C6 Q+ d1 U! p9 A. rinside the fridge to put their food, and other roommates can't come into that space. The server is
4 j, _; N: Q% Q! gpartitioned, so that each customer can only use a specific amount of resources at any given time.
: D) }# _8 h( FA dedicated server would be like having the whole fridge to yourself. All of the server's resources& r6 y# o4 N, f0 x
belong to you and no one else can use up those resources. This makes it possible to serve much more: d) ]( b5 f. m. E* H4 ]1 ^
traffic, faster.
7 _/ j, E- {0 V, ?At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server." y L7 |& o( e( B1 O
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is/ @+ B- ~5 Q- V9 v7 x
here:
; F/ {! f- x! o0 N( lhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
7 D' A1 H% D) _- m1 ^VPS&highlight=hosting. `4 N4 u4 |/ T5 }9 D0 t1 U9 f
Dedicated-Hosting-vs Shared-Hosting+ d3 D9 `( r5 w4 B8 B2 G! w! X+ j
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
: M& F( K. b; d4 Q8 x/ a4 WHosting...Your-thoughts
) i" a3 E) M& m. l9 I) p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
+ b6 ^4 U' c7 J5 P8 a5 [" k9 PHosting Providers for PPV$ m1 s s6 J' W% F, s* \
Beyond Hosting
" `- u% Y% Y, s( h a7 e" Rhttp://beyondhosting.net/
* Y( r N8 b5 D8 D8 e0 wWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment( v2 J7 Q, f% ?" X6 @
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
% O( x% o4 u' l+ Q$ qdirect linking with PPV. Also, these guys provide great support.
/ x; v [0 @9 K; C, N9 kProsper202 Optimized Hosting
- |; L2 ~: x8 j$ [* S0 o3 h$ p, Fhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
: O* l6 F& @. Q: z3 c+ e4 xCPVLab Optimized Hosting
) u: ?) C0 i8 Ihttp://beyondhosting.net/CPVLab-Hosting/$ j* V7 d. t0 J- D Y
Domain Names for PPV a" a- k3 G& e
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
5 Z: f4 C- ?6 t# J7 i* Xwhere you're going to host your tracking software and your landing pages if you decide to make them.
" S% T7 H; W& U$ @# V) ?8 S, sOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
0 N$ Z* P/ s1 N& g. I4 [! [, y* qbland one is fine to start with, to host both your landing pages and tracking software. The .com,
% Y# L! F: o4 _% {.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a+ s6 K5 [# h7 e4 i! p5 R4 k
term or build a whole website.
- Y. D$ a6 {3 h6 q8 A7 Y# O7 K- n* BAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
8 A X2 F' z2 x2 i9 g- Qtracking software on your domain. This is really important, because it is necessary to track your
' L& k j* Y' I- M3 Z; a8 ~6 Nconversions down to keyword level so that you can optimize your campaigns. Without proper- c k4 q' c& X' }( O% J* x
tracking, it is impossible to know what is working and what isn't.
`( Q) S T6 \2 I3 @ [) pTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software& k. i* \: v$ M: {& E, y
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides. F) K k/ v! J3 \7 I, ~
Prosper202
$ j9 G) _ W9 Y+ R8 S xhttp://prosper.tracking202.com/apps/3 B# p# b2 @9 {$ ~% ?6 J7 t
CPV Lab# ]" L" C8 C- V: g
http://cpvlab.com/" n, j% P" D ?* r7 V3 b7 A
CPVLab Help Videos( D7 q- H' V, q2 h9 L8 X7 ]& r$ q
http://ppvlab.com/oweiw/oiurw/vdm.htm
2 V& b3 `9 Q0 `: G5 S. fAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
0 W8 K; r0 ~5 N' M* xindustry standard./ b$ ]9 [& x3 Z+ q8 a: a! Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
" C8 M% [+ H% e- K9 o% {$ o. ~CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from- J: G4 x0 L7 [, w& t8 z
good support if you have problems with your installation.$ h' r7 K$ }' f0 n( V
Tracking 202
9 G: @0 Z- D6 @1 fTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
8 K- O G |' H, \8 e9 E. ?campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user& u& |0 m: z0 [2 D
area.0 K. ]9 b3 Q- `$ G; C
If you choose this option, keep in mind that your tracking software, one of the most important parts of
( r' @5 p0 |- q% j0 R2 Uyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
! j# S" f( y/ b$ J/ d6 m; `interface, and their hosting.5 B+ _$ ^6 B0 ]$ e
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords5 s h. q2 N6 l N
and targets which you are bidding on. Leaving this up to chance in order to save money could5 Q& q2 K, g- E- ^) ?
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
9 B, I+ Y! b0 n7 e1 @+ ]were using.
4 D5 m; z. |) |7 ?Choose An Offer: J" ?* d: `% r7 k
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.6 u9 g* Y. ~3 \1 [/ w! F
Lesson on Offer Selection
; Q! u5 i! k# O2 k9 Phttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
$ u) E& J& _: Q0 {' b9 y e+ C' BIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
* _% {* j4 i+ L8 dTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
i) N' @+ D2 @+ ZLeadImpact as the traffic source.) w! K9 i1 v/ A
Now the best way to learn how to put all of this together is to just get started. For some variation in3 G5 ~6 r6 c5 h- \* K! z2 H
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked8 s6 ^; p1 e7 ]+ F# V% d, T; m
campaign., K6 m, Z! G- S! a, x' _' y
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first3 T+ O4 m; \# \' Y# Y
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says3 i H0 r$ x x9 T% \0 e
that all traffic is accepted." ^8 T& L2 ?: a/ C R7 C t% [3 d: |
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
, X7 z: u( D& IThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can) l& y, [7 q: G6 m7 k
get creatives like banners or images specifically for the offer.6 {3 B4 h4 b0 g) [9 Y6 A# O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8) O, ^% Z2 k* S0 Q8 m
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can4 o% q/ x0 O- y! c/ i ~0 S
track my keywords. Without doing this, it isn't possible to see what's converting.
u! r0 T. G5 EIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
$ U, d! Z3 I' b2 y2 s# q( b" o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
3 L/ Y8 W' s9 i7 N# S7 ~$ z$ ZIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the2 g6 y1 ]7 E" a
bottom of the page:: F5 p1 U- R" H I
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
" V( Q6 V) X. c9 [) S; `Click on the offer → pixels → Add a new pixel and this comes up:; k$ k4 u1 O8 P5 }5 f2 m
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL3 x* \$ y) ]& e" Q) q9 Q" i) d: A
from your software into the box that says 'Enter URL of image to load'.
: @5 t, v& V! `5 c% f' o9 kOnce you do this, it should look like this:
0 ?8 }" f% V! L5 A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
! A( p6 n0 x; P8 i( e4 G1 [; FClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:% F4 Y( I9 e+ r+ h( a
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
2 D1 v8 \) u0 [8 x# X( i gProsper or CPVLab.: _% C( F: s6 ^# L
. m0 r: a2 A5 z3 x |
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发表于 2012-12-27 18:47:17
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