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PPV GUIDE [PPV新手入门][28页]
- B1 s$ Y1 q8 l0 E5 n详细的请下载电子书！5 v# G# d1 {1 G/ v3 J
& R) ~4 B0 ~; W
/ o8 u7 Z0 s1 V* t' _* k$ o
Newbie Guide1 }: }5 ]$ D4 }0 F
PPVPlaybook.com
+ Q7 S; N4 B& p% K7 j% f+ iTracy Shaffer5 d+ R9 G2 z$ Y2 s* Y
David Ford, L7 x1 ^7 a& | b Z) U' o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1/ Y4 Z" [7 T0 c; N6 v, v; Y
Getting Your Mind Right to Start Affiliate Marketing* I$ k. J3 n2 k% p, H/ C( G
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
8 [! s2 M* f N7 z" H sever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
# I) \: } E& d* i' ]* @8 Ryou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing+ I# j3 |5 a3 T. |; A% k
with any success, these claims are laughable and far from the truth.0 {5 _3 D2 N# N; d$ Z3 @$ a
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
+ N: p; K% R/ v; ^flow management. The main benefits are the low barrier to entry compared to other businesses, and
% x e- }6 y. H( w1 j& ]the ability for a marketer to be a one person shop and make an incredible amount of money with low# x! i/ W v+ t; z: Y B
overhead.# b6 P G$ B" t5 j& a
The winners in this business are the ones with persistence when nothing works, who know there's
+ G; M4 D& g! b# \0 a3 R7 F/ Rplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.0 X# x+ k& P/ g# z
The cold hard reality is this: virtually everything in the space is changeable, what worked today can% q) s, h$ t# n5 D9 b
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
% ?4 x! v2 N0 r6 k2 D) {8 yMost of these things happen suddenly and without warning, and they all contribute to the amazing- V! w. R* o1 p) ^7 \
learning experience available to anyone with a few hundred bucks and the ability to open an
2 M6 ]! l4 b8 e/ u" aadvertising account.
% I8 a( U) q4 \3 \Your competitors are willing to work at this around the clock. This isn't a push button, instant business0 B q3 r/ ^. B6 n# O
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet$ {. P2 i$ c; {. ]8 Q% }
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
1 g B0 R$ i9 ]$ W, `9 N- A7 btrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.* U1 V1 X( d+ K, P$ [2 X" o$ }) h
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
; V% G, e* P/ ostarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
0 V" m( W/ A3 t: r3 }started building.) H; L$ d' {7 L( r9 j
Things you need to get started:% \0 ]9 T: a& I( _! f2 D" [
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)) A! L0 U; D4 T6 S/ ~6 s
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
0 v# V' Q+ s/ h$ b! [( I. |3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
$ }4 C& {' e. v4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)& K$ t3 h$ [2 O
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
4 S/ s/ y8 @1 E8 Owith PPV.
* ~; f9 L* @& R9 f2 ~Basic Getting Started Definitions
' g6 ^# U) T9 c0 x4 t. vAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
v6 y# q& U1 Y% caffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main# J* i9 n* N1 I% B3 m* ]) P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2. L& [2 \ W& N# U3 w
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).0 A" d3 t/ R* G/ t1 v; a
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate3 d# N- r3 o L; T
receives a commission on that product. An example would be the Amazon.com Associates program,
; q- Z! @2 y+ s: E) ]0 ?Comission Junction or Clickbank.0 m% ]! O- b$ n! j2 O
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes! c& m) R- m. C5 q( l
an action like filling out a form, submitting their email address, signing up for a service or sometimes
8 K. W! a8 B2 e2 {0 ^! ~buying a product. An example would be Ads4Dough or Neverblue.0 m8 h8 f. A8 q( N7 S' d# `
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
3 u; c8 z; W+ M4 Paccount, getting the affiliate approved for offers, bumping payouts and just about everything else* M" ~5 L S5 |7 d, G* |
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
1 B" d3 H# U: _; O. r2 M, sright from the start can really help you.2 j/ J5 e, B% U
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served' l: P0 Y0 Q4 r% e
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per& }1 h6 u: D8 N9 Z
view, starting anywhere from .01 or .015." S6 X% F* _* \7 y; n
In order to use this type of internet traffic, the affiliate can sign up with a number of different
7 f+ {9 I$ |$ s& [7 acompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
; k+ X% j! t! ]MediaTraffic, and AdOn Network.1 i1 u+ J& a+ ~" y1 L; [( R
Don't popups get blocked by pop blocker software?
& A3 I: X+ X/ k V1 LNo. Popups are served in a new browser window as if the visitor had opened the new window5 [$ D H5 c/ ~% E
themselves.# \ T4 t9 `+ r! u8 r3 |& |6 _4 J5 ?/ X
How many popups get served to the visitor?7 t5 c1 G9 M( r! m. j! [
The number of popups served varies depending on the PPV network. Some pop more frequently F4 T" N5 A% D8 X% m5 q
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
& G6 T9 ]: K. xserving this kind of advertising, so they have to toe the line between keeping their software8 T/ F4 R. Z) E0 P. t# I) M
downloaded and still making a profit.
" k# l7 w2 G* s+ e. p7 \Isn't this type of software bad? Why would anyone keep it on their computer?' R9 Q5 \! F% |9 f1 Q4 }# b; M
No, this type of software doesn't harm the user's computer.
% J* l3 {5 a4 N: {" Y& c* b7 mCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,, `/ w8 P1 \5 i7 o
toolbars or videos to place the software on their computer. The visitor keeps the software in place so2 f7 ?$ v% G+ n0 B p9 M
that they can continue to have access to the incentive.6 s: t* Q3 J2 N: }- _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3! z/ T4 A8 Q# Y& G7 h" l" G) e% v
How to Get Accepted into a CPA Network
5 U9 B! G2 c. ?( w0 ?* a( }$ \In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place+ r2 }0 Q: ^ ]" ~9 c- l) Y
to start looking for networks is Offervault which lists offers and lets you compare payouts across& i. ]% X- ?7 L- o9 k/ c
different networks. H0 b- q5 J) d" R. {( [
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
3 Z, [7 N% C" ^application and be as specific as possible about your promotion methods. Usually some time after
; X) W2 K& V4 Xreceiving your application, the company will call to interview you. The phone interview is a critical& ~ S1 F- }' t
part of the application process, and most networks will deny your application outright if they can't get
" y$ b' X2 T, y% Y# K2 g7 Hyou on the phone.3 [( d. l/ L: ]' n+ [' K* { C) d
Often, the person who does your phone interview will actually become your affiliate manager after. I/ |- Z0 I: R
you get accepted, so it's a good time to put your best food forward.0 z* l r* J1 g. i1 m
You might not relish at the idea of someone grilling you about your internet marketing methods over9 ^; w" H, _0 S+ n
the phone, but trust me, this part is critical. Have answers in mind for the questions:
0 ]! t3 J' N1 _' f. DWhat methods do you use to market offers?
( s( g8 Q- k" K! r) ODo you already have a website you will be using?* j+ q7 e' J* N7 j* p; ?
How much is your advertising budget?3 ]/ I# f% r! ]8 \6 s. g8 k
What other networks are you a member of?3 m' Y5 j$ x, @: U
Who are your affiliate managers at these networks?0 w m5 w9 R9 F: a
Do you use social media (Facebook, twitter, etc.) to market offers?* S9 `( ?7 T6 d$ ?
How much traffic can you drive?
" @7 V n7 m4 g" j% BDo you have a personal recommendation from anyone who is already a member?& D2 j9 L0 q9 u2 w1 l- j) h) r+ g( G/ j
Once you provide satisfactory answers to these questions, the network will approve or deny your( Q: I+ S7 Q7 P
application. If you get denied, just keep applying or call someone on the phone and try again. Be
/ p9 w8 D" s2 z0 [0 r4 @8 fpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
; y5 A: i, S) gfor the network can be helpful. {8 f0 r: L( n- o
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate$ J: a" M1 v6 z. {2 K
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network; ~& n# u* b- D" H+ A0 ~
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
. R s2 q5 _* D' mpeople can open a lot of doors as far as networks are concerned.
' W0 L' y( _5 O" H* C" OAfter You Join a CPA Network
7 g- n) y" P, v" zOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
+ O! s( Y% X8 M1 Q( Yand make an attempt to get to know them a little bit.+ e0 ~6 V: D* G" W/ u G+ u& }
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their( H% B( p0 l0 G% R
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
9 G; B* x: Y* S) I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
" X {& C" R) A# \. |, {% `larger, they can really help you with your marketing efforts, scaling campaigns and getting payout% a2 E1 _3 T1 _8 w' V. u! {
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus1 n7 I" d% r. j/ Q7 W }
email.
- c2 z1 _9 r, @/ ~' m6 d/ gFor more helpful info about dealing with affiliate managers, check out:$ y3 `2 x# w2 u' ?( G
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
6 d& D5 W# e; W4 K8 a2 ?3 L# r1 ~( ahttp://www.mrgreen.am/affiliate- ... iate-managers-want/
- K- I0 h) s1 k6 H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5/ @5 q5 `, n+ J9 V
Set Up Web Hosting/ R; K& f% i5 b4 I. C2 ^$ J5 w
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said% o+ l: a/ o! H/ k2 @- z1 b1 X
about internet hosting. In general, you get what you pay for with hosting. When you use a shared, @+ Y3 Q% |' @+ L2 x+ y* D
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
8 P5 L# v% z: R3 N* dwhoever else is on the same server as you.. U- B3 P; p* K" S% f' X& ?3 e
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
5 q* v) X! v! xenough that the visitor can't close the window before your pop up is even shown. You have about 3
7 |0 r8 F) h, L: Zseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck./ s0 b, g1 n% e$ i
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
% Q8 e* Q5 |3 ]2 _7 ~ T4 xhouse full of roommates (hosting customers).
' @, @' a# Z) xIn shared hosting, this is like having roommates where everyone has no specific designated area inside( K+ o8 i& C ~0 H* A
the fridge where they are supposed to put their food. Everyone just jams their food in however it will* L& W: o, z* ?) E1 b+ X
fit.! P/ |$ K. R, X* G/ {+ w
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
1 C" [; v, y* o* `- @the rest of the roommates, by virtue of simply needing more space and resources to accommodate/ k! Q/ c V' Y' N* r
their food. Everyone else's food in the house has less space to take advantage of.5 E2 X8 J) k* g6 g6 l$ t! E
If you have less server resources to take advantage of, your ability to serve popups will slow down. For8 M0 C7 d9 p# { q! x
any type of hosting this is a bad thing, and especially while running PPV traffic.% M$ i7 B+ h8 w0 ?" B6 V2 v' A/ m
In the case of a virtual private server (VPS), everyone in the house has their own designated space6 r- n* ]( i T+ \' p' Z
inside the fridge to put their food, and other roommates can't come into that space. The server is \4 s; U8 D& x5 U
partitioned, so that each customer can only use a specific amount of resources at any given time.# m. u: m; S4 ~. X& L4 ?
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
! k$ Q9 {& z; w" }& ^9 I/ E" \belong to you and no one else can use up those resources. This makes it possible to serve much more
" K* l. q7 E9 u H5 itraffic, faster.
$ r" A$ n* y! g" _" {3 N$ Q DAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.% G; H# o7 ^; N: A" Q2 u, D; {4 q9 j( j
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is& r' w# _+ o9 W$ @4 U4 [0 V' p1 s
here:
7 T9 h) {: l' T; s+ f/ r: {http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
& O9 w n: o0 h$ A. H* S& V& hVPS&highlight=hosting
" U' T9 q3 p/ a5 @: [. G/ L9 u2 S# RDedicated-Hosting-vs Shared-Hosting, x8 l3 E% H. O6 F- m& T
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
7 r1 `. [/ O0 I2 p" {Hosting...Your-thoughts
0 _9 c$ n; A, j4 U( k" N+ X7 I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6- ?% c% K& i. W V
Hosting Providers for PPV
+ ^/ o9 F5 |1 uBeyond Hosting+ T& X6 b+ X$ t# k X- x
http://beyondhosting.net/: @1 H% ~) {8 d8 ~ f) ~
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment% u' ~: {& }2 h! [4 K8 S/ R+ P
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when# @& `5 ^- i2 {& j
direct linking with PPV. Also, these guys provide great support.: r/ J) n6 ]0 O. H6 x! r* L' ?
Prosper202 Optimized Hosting
) l- z! w; K$ ^/ I7 [) L' Ghttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
% x, N& O9 ~( C7 \1 a! K$ oCPVLab Optimized Hosting
9 D2 P9 z, b, \% ]http://beyondhosting.net/CPVLab-Hosting/, ~1 p0 q3 y( R3 j/ n- g
Domain Names for PPV( s8 Q6 ^; `) E/ H, T+ |
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is. Z/ M* G8 S+ s& J& y5 W; N
where you're going to host your tracking software and your landing pages if you decide to make them.: y3 @* n1 t$ P- Z9 x. N
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
: C' g. ^6 C: z5 M: q1 \7 ebland one is fine to start with, to host both your landing pages and tracking software. The .com,
/ r+ b; |# t" {9 y1 D' P.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
) c! w8 G: ?7 Y+ @: q, Eterm or build a whole website.& K+ [: c3 R* ]' l+ I. `% K& x/ T
After you buy hosting, a domain and get those all attached to each other, the next step is to install
5 d9 z, @- `8 Y& ?' ?# W( Itracking software on your domain. This is really important, because it is necessary to track your) U+ \# j- `! r
conversions down to keyword level so that you can optimize your campaigns. Without proper
, I+ l5 R, U! B2 t7 R. r0 Utracking, it is impossible to know what is working and what isn't.$ s6 h1 ^, I1 L+ J2 R- A+ O% o9 e0 v
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
! q4 Q/ r0 {" n7 N) @is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.6 ` E! |4 {* x( a
Prosper202
# @ ]4 l4 w. H- m8 M2 B% khttp://prosper.tracking202.com/apps/
! J- H* w0 e: F! W# bCPV Lab+ G; ~8 b, f; R# L: r0 ~8 y3 [! e
http://cpvlab.com/) Q! h. d" a2 r2 a! ?& j* S
CPVLab Help Videos
- }+ E8 W3 U) L! X- X8 thttp://ppvlab.com/oweiw/oiurw/vdm.htm" H& H8 |8 M6 ~2 L( }% Y
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
: a, P |. P2 o( o! Qindustry standard.
, g& T% s* J$ _; z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
1 S, M& `3 Q& r1 V4 V9 I5 a5 ZCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from; R0 M$ u! O X# @
good support if you have problems with your installation.( l5 j% ^7 A6 ^; F' I. x
Tracking 202$ B; P9 }$ z* m' c
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your' R, |0 }% L: s
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
0 m: q$ D; |9 \! g# G J5 j3 carea.
4 b# _8 j) U6 H0 H; ^2 T5 yIf you choose this option, keep in mind that your tracking software, one of the most important parts of$ n3 r+ x$ L3 `
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
2 X# F6 h4 O8 N' y% Finterface, and their hosting.% i$ N- x$ l4 z7 @$ e6 s. Y( p5 }
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords" }# j1 U7 l% y
and targets which you are bidding on. Leaving this up to chance in order to save money could5 j8 l0 `9 a6 v% H; Q
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
% t. J( L' P, H( s2 U7 x. I1 E C( ^were using./ M9 ?+ L; ?* V1 q
Choose An Offer6 L7 Z' R! q8 ^6 Z' \* D1 ~
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.. }7 Q J( V0 r5 Y! A# w
Lesson on Offer Selection1 t; K$ P1 r( S F8 ^
http://www.ppvplaybook.com/forum ... on-Selecting-Offers y, Y+ h* h0 [( N7 s i$ L
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.) J. }8 m( a0 t6 t! m
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
6 p4 m% u. T% [! {; v4 tLeadImpact as the traffic source.
: R, M' {0 {6 u' N" m& \" g$ r( O2 \Now the best way to learn how to put all of this together is to just get started. For some variation in
+ y) U# |' M2 H) p* h$ d/ othe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked3 p( _6 K: j s- j3 J5 t/ A( V
campaign.0 B9 x- `5 T' @ x, [* {2 n
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first7 t& w( B9 j* Y' L3 H3 h* b" z
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
2 O% ?8 w4 F# M' q |1 ithat all traffic is accepted.* B. R) C9 Y+ v$ Z* ^) t
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
% N2 a7 X' H% W+ v* x& V5 fThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can" L" {& T4 k" S9 o+ v# Q' _# S
get creatives like banners or images specifically for the offer.
1 N1 \# R, A: u2 p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
5 C+ A) k+ C' R: \0 OBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can3 o J5 B0 G2 ^, Y7 u% ~
track my keywords. Without doing this, it isn't possible to see what's converting.
1 B) w: L0 u9 l7 |5 PIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
! k# Y5 S! ^7 ^5 m0 _3 H* d! I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9# P. Z. i3 F2 s
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the) g5 ]7 ?+ ]2 R2 W. K# C( r
bottom of the page:, R# r* U4 u8 {4 S" R5 G, D
Next, I have to cut and paste this pixel into my offer at Ads4Dough.; S5 {: I( H6 D$ {0 }6 W
Click on the offer → pixels → Add a new pixel and this comes up:, z8 Z* _0 |; H+ ?
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL: o0 n* l7 n- [
from your software into the box that says 'Enter URL of image to load'.
3 C- q, J$ O7 Q1 D5 iOnce you do this, it should look like this:' S& T$ _9 O3 j8 O5 l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
# F1 p1 Q% c# {* GClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
9 l% ~4 q$ i- U6 |7 UNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either5 d r9 T( b; {3 H* Z: y
Prosper or CPVLab.
! ~& b7 @* ?7 }. s! @' ^! V$ w
' G4 I) u1 y1 O) [ |
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发表于 2012-12-27 18:47:17
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