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PPV GUIDE [PPV新手入门][28页]: g$ p& {& `* {/ {. X6 R
详细的请下载电子书！
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Newbie Guide
3 Y; a# h7 @, A7 Z) _- XPPVPlaybook.com
+ ~" O/ F r U" UTracy Shaffer: `3 N+ X: I7 C: `. U( W
David Ford" T4 q2 |% C- ^) j2 H" G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1/ L% v6 K; q5 x8 b/ B5 P" r
Getting Your Mind Right to Start Affiliate Marketing; w! u8 N; e O. |; z: l* z; t
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
8 ` @8 c" ^( L# fever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where3 x7 m# X& h/ \3 @6 T
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
' h2 X; P& u% V0 I" U) f4 @1 kwith any success, these claims are laughable and far from the truth.4 P, q! U( P* T( \% |; G1 j: l$ D6 |
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash* N v9 u% d0 l
flow management. The main benefits are the low barrier to entry compared to other businesses, and
' Y$ G7 c; @. ?& sthe ability for a marketer to be a one person shop and make an incredible amount of money with low6 F1 C: h9 C. K1 Q. b4 I9 r
overhead.0 Z' O5 K8 t% t4 y8 [
The winners in this business are the ones with persistence when nothing works, who know there's. C' M! i- {2 J. S/ q, \
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
& _! k6 ~( h/ M' e: p8 dThe cold hard reality is this: virtually everything in the space is changeable, what worked today can. ]5 r- X/ @. c# R, u5 t" V
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
$ x* k% U4 e* LMost of these things happen suddenly and without warning, and they all contribute to the amazing
! g( x7 |7 ^6 {$ a4 d plearning experience available to anyone with a few hundred bucks and the ability to open an
* m! H- z8 h$ |advertising account.# g; h j3 v0 C' m
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
$ _$ A# a5 {( W2 ]% C. {; Owhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
; S6 S& Y5 B# V0 @1 N: x( vmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
! t. L7 I+ e- ?! g# Y5 rtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
, t& Y( k% T- [: I1 n$ h" uWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
, Z- P. w; @3 I. {: R: istarted building PPV campaigns right away from start to finish. With that said, time to jump in and get5 m3 d( s6 q: H2 A
started building.
B) V4 o9 f7 o9 @Things you need to get started:4 f7 y: U3 R, C9 R2 n
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)' R6 I. z& `6 ~: B( _1 L+ S
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)$ u8 U/ K& `8 c& e/ D1 D
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)' w6 [2 C, F% o- D5 j- n
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
0 V& b! O T; L- d( \5 fThis guide describes from start to finish, how to get started in affiliate marketing by running traffic$ @7 S! @* _( N$ z$ v0 S
with PPV.
Q' J' n5 C( e/ cBasic Getting Started Definitions
# n2 B! }& T" F* V5 s! ~2 u: JAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more4 T/ v' m* {7 q; i' R# b
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main+ C i0 q b+ s4 B5 Y1 R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
0 q" b& W7 A6 ]) [types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
A; C# I! @+ Y3 M" n4 ?# C1 rCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
8 y% P% O% S, |receives a commission on that product. An example would be the Amazon.com Associates program,
! G# s9 X; t+ ~/ L( d8 P1 W ?Comission Junction or Clickbank.! S& b# I, Q9 ^0 m% J# R
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes& R1 S. a! O" Z
an action like filling out a form, submitting their email address, signing up for a service or sometimes
, a6 U7 d8 T1 X4 x4 d6 Lbuying a product. An example would be Ads4Dough or Neverblue.7 c: C3 c6 ^" n3 C
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
" [) A) q# p- E+ u9 D! ^account, getting the affiliate approved for offers, bumping payouts and just about everything else
7 c$ s" i2 v ?9 ~6 Srelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
' R. H9 g9 [6 oright from the start can really help you.
1 G! y2 F" R. BPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served; D7 L, M% Y" w; B
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per+ y8 y* g3 P7 `" O5 c& y
view, starting anywhere from .01 or .015.+ Y& [5 w4 r' z
In order to use this type of internet traffic, the affiliate can sign up with a number of different y% n" z' o6 l z6 R
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
# \" d& ]( X2 C1 d3 ?; d+ rMediaTraffic, and AdOn Network.
A7 E! q1 s v3 m% E, e/ _Don't popups get blocked by pop blocker software?
|. d* Z. v" {, M& [0 D, P+ yNo. Popups are served in a new browser window as if the visitor had opened the new window: H# ?' P' p/ P# x% y
themselves.
2 G" B2 G$ {, O, OHow many popups get served to the visitor?
8 A% F0 r( V% a- C1 B! O. @The number of popups served varies depending on the PPV network. Some pop more frequently
$ |1 M6 Z0 S7 }( f(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
! [& X7 A& D' a E% h+ s- _serving this kind of advertising, so they have to toe the line between keeping their software
. E* k C6 F6 q- Wdownloaded and still making a profit.
, v6 j W/ R; a4 o- M- pIsn't this type of software bad? Why would anyone keep it on their computer?3 r1 Z6 a( K h* X5 q
No, this type of software doesn't harm the user's computer.; \& e9 a& ` p* U
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,* L* e+ `5 ^. k
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
1 @+ r6 ~, J. ^" C3 H7 t7 Uthat they can continue to have access to the incentive.
) O9 [( k$ _, S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
7 t- j' `3 I) B$ ] dHow to Get Accepted into a CPA Network5 g( t- H# l" ?/ ~
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place" _$ ^# `: h3 ]& w: i" k) _
to start looking for networks is Offervault which lists offers and lets you compare payouts across9 z% j+ i+ X L" ]7 b2 t9 X' F- \
different networks.
* q# A/ U& {0 UOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher) G9 M$ w! A6 w. S4 N6 h
application and be as specific as possible about your promotion methods. Usually some time after
) F8 S: G+ H% o6 T8 W/ h( Kreceiving your application, the company will call to interview you. The phone interview is a critical7 @3 ]' Q! B* m
part of the application process, and most networks will deny your application outright if they can't get a0 j5 X8 Y9 p3 ~) |* z! K
you on the phone.
# ~$ I8 K. l( G; ^+ E& aOften, the person who does your phone interview will actually become your affiliate manager after
7 N5 |1 c8 `2 } a/ l5 T7 Eyou get accepted, so it's a good time to put your best food forward.2 o/ G- o- |. t/ Q
You might not relish at the idea of someone grilling you about your internet marketing methods over
@0 J" @3 y8 V- E0 N8 vthe phone, but trust me, this part is critical. Have answers in mind for the questions:
9 U4 j0 j4 Z/ |; ]' x1 d- _5 u% sWhat methods do you use to market offers?
4 U: x& H Y0 Z' ?) d. oDo you already have a website you will be using?
5 Z+ b/ k1 e/ w9 `5 mHow much is your advertising budget?
. `1 K0 w6 h# p; Z! |) G" C; uWhat other networks are you a member of?
* z" H6 m' _6 j" A$ R2 [; _; G. a* NWho are your affiliate managers at these networks?; D* l. q* i7 o& f: f" Q
Do you use social media (Facebook, twitter, etc.) to market offers?7 J4 u! y/ [) u7 l
How much traffic can you drive?5 r7 @4 Y. m5 W4 F
Do you have a personal recommendation from anyone who is already a member?
* E2 m3 @: ]+ ^( g; Z: }/ f7 n' ^Once you provide satisfactory answers to these questions, the network will approve or deny your! C s' p. O0 o4 i: u% I( U- |
application. If you get denied, just keep applying or call someone on the phone and try again. Be
$ V" V* o5 z' B! }persistent. Also, getting a personal recommendation from someone who is already an active affiliate. w% K( o" M7 j) t; y
for the network can be helpful.0 g# r# l" y' c' D( k* _
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate5 }+ v% }* H" Z7 B+ @% t
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network" f/ x8 q4 I+ h( R, X
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
0 g5 X$ u1 F0 y: O0 z6 cpeople can open a lot of doors as far as networks are concerned.* }1 a7 m' _* d
After You Join a CPA Network
+ t4 u+ n* U, J& o+ tOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager9 p- a8 E0 I3 p/ [' G: }
and make an attempt to get to know them a little bit.
3 h* x2 Q/ R- C3 \Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their4 f2 N t d4 }8 V
weight in gold. Start feeling them out from the start and try to get to know them. Once you get6 N- x: W* X( I' y2 V; J. e# N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4: Q& a+ ] O. s( q
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout3 A9 N, j0 ?' n+ U6 a, {
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus3 `, ?7 G' A m! S# z7 X$ E2 |
email.
8 W9 e6 H8 h4 q6 t/ V/ \: Y$ YFor more helpful info about dealing with affiliate managers, check out:1 O E2 s/ {1 E3 b/ {; G6 z0 _$ X
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
" W4 K I) W2 W! g2 ]" hhttp://www.mrgreen.am/affiliate- ... iate-managers-want/* R) Y4 _0 |3 R, p1 L6 q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 59 Y8 }1 ]; _5 T0 L& m/ }2 Q, s# D
Set Up Web Hosting
3 d8 C' ~/ K2 ]. hGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
. v0 [. {" q( H9 \- W, s1 f6 N: sabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
$ Y- e2 @; Y2 ]9 {+ U2 {host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
# K3 S- N' L/ B, L" k3 Q! vwhoever else is on the same server as you.
4 v4 a4 I7 u; I5 ?6 G0 Y7 ~Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast* `& k0 E6 ]" e
enough that the visitor can't close the window before your pop up is even shown. You have about 3/ D5 o& g h I# S3 y
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
7 C' A2 l+ g! e" _; p" QTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a; [6 b4 N( B4 M
house full of roommates (hosting customers).
2 m+ J5 a7 }! n( c3 @In shared hosting, this is like having roommates where everyone has no specific designated area inside
+ B- J2 M5 L4 a$ _# _9 gthe fridge where they are supposed to put their food. Everyone just jams their food in however it will2 J9 r. `9 I( d
fit.
% a! t0 q5 c; T( {# P" q* BSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
5 q% b* p+ A7 D" w1 |the rest of the roommates, by virtue of simply needing more space and resources to accommodate
! r) {8 w% G$ D! S+ f1 G4 |their food. Everyone else's food in the house has less space to take advantage of.
) H$ Z, S' m$ [* c9 o' i2 F. bIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
! H7 I0 w5 v) l6 e+ D. d5 aany type of hosting this is a bad thing, and especially while running PPV traffic.
! y- d5 L) s( L. y! n" gIn the case of a virtual private server (VPS), everyone in the house has their own designated space
# Z: S: Q. c0 h0 K# Cinside the fridge to put their food, and other roommates can't come into that space. The server is
1 C( u% G; F& W. p* Apartitioned, so that each customer can only use a specific amount of resources at any given time.
8 G; B& _+ p; y" ]' F: e: y$ eA dedicated server would be like having the whole fridge to yourself. All of the server's resources
6 D( Y8 U$ @4 Sbelong to you and no one else can use up those resources. This makes it possible to serve much more
, X' Y5 V7 R2 m' i+ k+ x9 c9 vtraffic, faster.. g4 t- ~' s, l3 z/ F, E' l+ D' Y1 ~
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
0 ^! w7 N- [& K4 IAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is2 ]; R' g# N/ i
here:6 O8 c2 }4 W: ]
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-5 }% a1 Y/ f) v9 d
VPS&highlight=hosting) g7 @# B9 U) [( ~: R
Dedicated-Hosting-vs Shared-Hosting
3 v3 Q& Q2 b( N" }http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
/ x. r$ A+ C6 A& QHosting...Your-thoughts
) `. v3 T* l, b1 V& t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6! R4 l; r; c5 O' I Z
Hosting Providers for PPV% y3 p. v5 ?9 O' [$ X7 O K
Beyond Hosting
# R6 d/ M! X! Z/ `" m$ i$ xhttp://beyondhosting.net/
3 k/ C: {' p+ \2 x' `With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
' x- f3 s* M$ ~1 Q+ y- i* Z7 Freceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when7 k$ \/ e! H/ k7 g* C: Z
direct linking with PPV. Also, these guys provide great support.
5 S5 I- t( o9 m% ~& o- ~Prosper202 Optimized Hosting
3 `/ ?$ ?: J. R8 `5 @http://beyondhosting.net/Virtual ... per202-VPS-Hosting/- t( C0 }# ?) a' [
CPVLab Optimized Hosting
3 M- o1 V( h. t6 Ahttp://beyondhosting.net/CPVLab-Hosting/6 n: E( S# `, Z( p
Domain Names for PPV
- H8 P8 e& l( u) S) g0 ^8 xOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is+ y6 D5 O# E5 a0 R
where you're going to host your tracking software and your landing pages if you decide to make them.2 f4 e: d- H! B3 I/ E
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,/ [; p/ ^1 J( q9 k, z
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
5 p! W5 r) s f3 c% E.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a( d+ u( d$ D* T
term or build a whole website.
. v$ ]" {; ?2 t( X# eAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
. C- c9 _/ @0 D$ Z: w) G- Gtracking software on your domain. This is really important, because it is necessary to track your/ Y/ ?' e( R5 ]$ H# g: j
conversions down to keyword level so that you can optimize your campaigns. Without proper' Q7 M3 {, x; _! [% f o0 b7 t
tracking, it is impossible to know what is working and what isn't.
& k8 J: \: e5 yTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software5 Z( Q# U8 t J' M+ {) l5 \
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.8 t' Q( i& B* L$ [7 S1 H* `
Prosper2021 _) L: K1 R p* ^
http://prosper.tracking202.com/apps/1 U8 }$ B ?! j! f. r5 N3 i
CPV Lab
! H+ t7 m# k l% Xhttp://cpvlab.com/
; k& F- ?2 |$ `" [) S/ I5 a" xCPVLab Help Videos
6 m/ ?) i# t& g+ ~$ M/ \9 }3 c; ^ vhttp://ppvlab.com/oweiw/oiurw/vdm.htm' t* b" u8 H8 ]7 f' B+ B; n! q
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
! {7 d+ s$ S& c5 \* V* L8 W$ Findustry standard.0 c$ H* q& C$ D" R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 71 e& S0 J2 f5 |: a
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
5 r, W i0 m' I5 ` Fgood support if you have problems with your installation.
?6 Y$ X9 c d# U% c# X% R% eTracking 202
8 I# X: k3 k. u6 L/ t6 z$ yTracking 202 is the hosted version of Prosper202. You can create a free account and then build your" N ^: ]: l5 Q9 ^( l
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
) Q: u, n5 V" r* t$ garea.
6 ^ V, \9 `, ]1 v( ^! w; Q+ s' K# `If you choose this option, keep in mind that your tracking software, one of the most important parts of8 Q; U2 B. _+ U" V- _1 y, s2 L
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
: I* o. {; g( C3 k$ ^, ainterface, and their hosting.
: f) C: b6 u) B6 S) |3 G i2 uAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords8 i- b% h1 T2 o/ m: O, z: C& G- i
and targets which you are bidding on. Leaving this up to chance in order to save money could: [- h. X$ I+ A* n: V2 T
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
8 O2 k: H5 A, a- @: {( i( Uwere using.
7 ?. N. B1 e# LChoose An Offer
% p: T4 b4 b6 V- V4 X9 [, R' y/ uNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.' a9 i& u4 K) J
Lesson on Offer Selection! f$ e" E8 `# M6 L' L5 M6 X3 Z
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
' y# C* c. R YIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.2 v. q1 V! |( N( S9 a: ^
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
" S; m' U8 h& h) ?; NLeadImpact as the traffic source.+ N7 n" ?. q( d
Now the best way to learn how to put all of this together is to just get started. For some variation in) k' d6 K6 c7 s* l; j( k
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked. o. }2 `+ W7 m3 ]& E& S- O+ R
campaign.9 s9 v! W; ~& V
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
1 d i8 I+ {' y$ `page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
% q( c) H ^ c' h9 m6 Lthat all traffic is accepted.
3 [6 G" m9 a5 y( ~First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
2 F, w( T: w6 d) oThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
& X. a i. t! w4 u; `3 H4 aget creatives like banners or images specifically for the offer.
; B; v: F3 O8 S( A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 89 L! h+ H% k6 J5 x
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can; `: E6 O! K" M& W8 W. y: ~
track my keywords. Without doing this, it isn't possible to see what's converting.
# v0 b: C" P* X. o! A( IIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
, {9 \- a- _2 \- }$ R# }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9, p/ @5 t: x: E B
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the9 P7 }) \' J0 }0 G( X
bottom of the page:: n2 S& N/ }, A! y* X8 f
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
- P8 M$ \; i$ ~# hClick on the offer → pixels → Add a new pixel and this comes up:! q/ v7 W' H- e; F. J9 g
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
% r6 u' [0 Y) k9 x4 Vfrom your software into the box that says 'Enter URL of image to load'.4 I5 [, f! E L/ `; X' h* h" H
Once you do this, it should look like this:' {( {! S2 a; M& g: G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10 ?: R/ P, \- C4 i
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
5 B4 M+ \: A1 E$ ^. [! z2 h2 w' T( FNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
( x3 ~# i! y* ]! LProsper or CPVLab.; B! |* }! ^: p; u1 q! h
/ S6 @ `3 y: ~! L5 p
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发表于 2012-12-27 18:47:17
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