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PPV GUIDE [PPV新手入门][28页], y4 Q0 n: ^1 N3 S7 m
详细的请下载电子书！
; Z/ n7 J8 G! I Y8 C# J2 d3 p) ]: G3 V, Y
! i; w; U- b$ s( i2 `# F& ZNewbie Guide6 H0 V8 F6 d" u9 ^* M) D4 K! M: |
PPVPlaybook.com
5 u% \! ~) j: M7 Q& lTracy Shaffer! z* ?' l7 [ U: c7 ~
David Ford. ^. S3 T9 l% d4 t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1# y0 X; I/ g3 c% d' _: i$ c
Getting Your Mind Right to Start Affiliate Marketing
2 o7 x6 y7 R( n T' C7 ^The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
$ F; _2 D/ G" x q2 mever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where+ n# x+ Q3 e; C; e
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
6 W) ~# B0 ?. A6 n( c6 b8 |with any success, these claims are laughable and far from the truth.4 p5 O" n2 [) ?; p
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
; ~0 g+ ]4 j8 p# p+ oflow management. The main benefits are the low barrier to entry compared to other businesses, and
/ \/ a$ f4 A! X/ }$ G! Mthe ability for a marketer to be a one person shop and make an incredible amount of money with low
/ Y. S& n; S1 noverhead.1 f0 D6 u" _3 c7 U
The winners in this business are the ones with persistence when nothing works, who know there's# e5 F2 ]+ g& z: A2 j$ d
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.& ~5 u6 Q) {+ K( {4 y9 {
The cold hard reality is this: virtually everything in the space is changeable, what worked today can. ?6 {2 w' G5 _ q
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
7 c- [+ f+ ]$ O7 Y8 C; |Most of these things happen suddenly and without warning, and they all contribute to the amazing
" u# \ R& }2 }$ mlearning experience available to anyone with a few hundred bucks and the ability to open an
( Q0 t) |" m6 A8 L2 S ?! Ladvertising account.
0 K: l3 h- m% j( @! Q; BYour competitors are willing to work at this around the clock. This isn't a push button, instant business9 j0 c3 ]6 ^+ ~/ t
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
1 w3 Y( R& m% d( zmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
2 u* i+ z+ R+ C- f/ {trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.1 M. q7 z) C6 V K& y5 l q4 f* A
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
5 k8 u) @6 Q8 L# c* astarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
) w/ ^( D' @ c8 wstarted building.
. q! a* q0 R2 r1 {1 @3 J: vThings you need to get started:+ H; v g# M( U$ m
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)0 c9 z& `( Z. \9 y& {2 D
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
6 V1 v7 I4 r, l1 t8 O3 P3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)# O5 w; x6 d0 o
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
7 G4 x& Z( t. l9 d( }' }( [8 FThis guide describes from start to finish, how to get started in affiliate marketing by running traffic/ @/ s; V( D$ N0 s0 `* B
with PPV.8 i. F& }+ \9 I, ^2 j8 p$ ?
Basic Getting Started Definitions
0 d3 [1 d9 _' H& U( C sAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
- [1 O. O& W6 d6 E7 raffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main4 b7 \' P* p! B/ }3 [( r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2% u$ ~& ]+ [, i S9 Z$ Y, H# [
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
' e4 H6 ~4 b& s" j& gCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
. D; T8 ?. ~/ U5 Treceives a commission on that product. An example would be the Amazon.com Associates program,5 o: b2 [" P% F/ i3 w4 k
Comission Junction or Clickbank.5 C* ?4 u: |, `0 q3 j! c' ~* d
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes6 d% d: ]4 v2 V+ J9 I# c
an action like filling out a form, submitting their email address, signing up for a service or sometimes
! r' h/ b2 p- }1 w2 Bbuying a product. An example would be Ads4Dough or Neverblue.
o. u7 ~; o1 X, q& C. `1 g9 a; \Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
. @! [: ~$ _/ H# J" I$ aaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
- ?" {" }6 j* c) z9 ^. c2 j5 brelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
/ {5 B1 p$ ]4 x* ~( D" @+ qright from the start can really help you.( J0 l5 C4 {: X; F1 Z3 \: t
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
* E. S' _* \0 ^) v, V8 T; Min pop-up form through downloadable software on the visitor's computer. The advertiser pays per, ~! }7 k) V. k7 M$ h
view, starting anywhere from .01 or .015.' |! P% q6 O" J F! `
In order to use this type of internet traffic, the affiliate can sign up with a number of different
+ G2 s8 {/ d; T$ Mcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,5 h- n8 I# Z( p7 G- C5 t! L o
MediaTraffic, and AdOn Network.
( Q6 s- x a! |: T9 r" cDon't popups get blocked by pop blocker software?5 a* ^/ E0 @. m9 m# f1 D; [
No. Popups are served in a new browser window as if the visitor had opened the new window7 Z$ `0 E4 x! t& I; {" e q
themselves.4 T3 Y7 ?- b E; H D6 m* c
How many popups get served to the visitor?* ?" V) [/ }: c' _- ?. j5 b- ?* p
The number of popups served varies depending on the PPV network. Some pop more frequently
* f1 Y( _# N/ O" |0 ]- b7 h1 @(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
' h& o% S5 p- }; Jserving this kind of advertising, so they have to toe the line between keeping their software' T z9 d7 j+ U8 I/ r# ?
downloaded and still making a profit.
( g8 L0 v2 D1 a/ a& C0 KIsn't this type of software bad? Why would anyone keep it on their computer?7 ]6 J2 v8 }9 t7 {+ {- x$ O
No, this type of software doesn't harm the user's computer.5 ], Z1 _' A k3 e1 L* L* ]& K+ z/ E
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
0 z: s4 Z/ c6 ~2 itoolbars or videos to place the software on their computer. The visitor keeps the software in place so
. l' i6 T% R$ w2 h ]8 |' R% wthat they can continue to have access to the incentive.
4 w) N' Y, z% V0 _8 V0 U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3# u2 C0 V" j9 g/ P
How to Get Accepted into a CPA Network
+ ~/ |4 ^# i% p1 AIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
+ I$ [! n5 Q. N9 n d5 kto start looking for networks is Offervault which lists offers and lets you compare payouts across5 |+ Z( s' R$ F% f9 C( P: w b/ [
different networks.0 a0 L; h9 l1 ]) s
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)5 i8 x g0 R: K& c* X
application and be as specific as possible about your promotion methods. Usually some time after
4 \" D( r- Q" ?. r3 u/ K( \receiving your application, the company will call to interview you. The phone interview is a critical
& @' I' K4 H8 S; M4 opart of the application process, and most networks will deny your application outright if they can't get! N4 |' H: N. f5 K, f3 `. m
you on the phone.- b7 q' n4 [! X5 n
Often, the person who does your phone interview will actually become your affiliate manager after& [ y" G, j- X, g2 j7 G
you get accepted, so it's a good time to put your best food forward.- T d% t! S4 L$ F- @2 i* m2 h
You might not relish at the idea of someone grilling you about your internet marketing methods over, B- S6 L; w. f0 `- I& S" K
the phone, but trust me, this part is critical. Have answers in mind for the questions:$ p7 H% w0 F' N& t
What methods do you use to market offers?* Y1 ?7 `- J9 R/ M$ [
Do you already have a website you will be using?
( b# Y, z0 X3 U; G" iHow much is your advertising budget?# r) r" c( s) P% T! M1 ]
What other networks are you a member of? E) @" F' p" v1 D9 I: x
Who are your affiliate managers at these networks?( u$ T& J, O( g# j# r$ \3 z
Do you use social media (Facebook, twitter, etc.) to market offers?
2 t& S" o( P# x# e# yHow much traffic can you drive?: J2 h. T/ Y, u; k: I0 C3 N
Do you have a personal recommendation from anyone who is already a member?3 e8 `* c" W# t! F
Once you provide satisfactory answers to these questions, the network will approve or deny your7 @8 V3 S4 L+ n* |
application. If you get denied, just keep applying or call someone on the phone and try again. Be
+ u+ l5 l, p5 q7 }8 D9 k" N; d2 Gpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
4 Z. P7 [+ F& s5 v: kfor the network can be helpful.& L6 ^+ q- a+ I% v. K9 ]% ]
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
7 ~0 P* |$ u8 s5 XSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
& ~; I8 w Q' c; j, Aowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
! p/ b% r" `) O3 {, r8 s# lpeople can open a lot of doors as far as networks are concerned.# {( S( p9 A% o& |
After You Join a CPA Network" |8 q' k: U5 p7 V1 T3 C1 {1 Z
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
; P" F% b2 ?. B# I3 m: xand make an attempt to get to know them a little bit.# ]9 ~, @; Z) {( P9 @1 B' o2 l
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their. c. `" G5 j' _4 ?2 Q3 d `; I
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
3 |- u! K1 w! ~. B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
i A$ L2 ^- e; I0 Zlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
. m. {+ u+ Z- K8 Xbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus8 O1 O) v; C2 S& |; l% e: ^& d
email.
/ D2 L* O( K4 W( J$ N: s; ZFor more helpful info about dealing with affiliate managers, check out:3 d b! i5 ~: A+ Z( G9 A. E$ E( d
http://ppvplaybook.com/blog/musi ... -affiliate-manager/1 d' M7 n/ G# s. X
http://www.mrgreen.am/affiliate- ... iate-managers-want/
9 u( [4 i7 W4 _7 ?5 ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5- j6 j, |3 e- ^" i7 z" @5 b5 G$ ~
Set Up Web Hosting
; V- D+ B% M2 g( y- [Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
3 R2 Y( M3 [4 @8 z" v, eabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
1 l0 k; t4 l& o# N# ]% ]host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
1 {7 z: A" {8 \, P# f0 Swhoever else is on the same server as you.
, T$ N! Y" ^' w. c7 @ ~Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
* ~& q( A j2 d! nenough that the visitor can't close the window before your pop up is even shown. You have about 3
+ X8 y! Q- L# v. r" Iseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.- C0 R4 L5 R. q) K. @
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
; p1 v4 g/ _" N! b" E0 Z& R$ Ahouse full of roommates (hosting customers).6 P5 l# h8 X4 O% }* \$ W* t/ O
In shared hosting, this is like having roommates where everyone has no specific designated area inside
4 E! x: A! X. {; c0 o2 E; cthe fridge where they are supposed to put their food. Everyone just jams their food in however it will) @6 ~* X* v' D" y$ t
fit. a9 T) p& s: o) w j' D$ L
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than7 `3 |5 M9 J# I2 ?# G0 u0 }
the rest of the roommates, by virtue of simply needing more space and resources to accommodate) f* l+ }# Q: S# s! c4 ]0 T( F5 u
their food. Everyone else's food in the house has less space to take advantage of.
; C$ f6 {% E' h4 F% G. r& Z, ]If you have less server resources to take advantage of, your ability to serve popups will slow down. For0 [2 s% s+ w' i k" p7 F T
any type of hosting this is a bad thing, and especially while running PPV traffic.
) E/ G6 J. v/ @+ J. C" AIn the case of a virtual private server (VPS), everyone in the house has their own designated space
/ k" J: x( L& Ninside the fridge to put their food, and other roommates can't come into that space. The server is' Y$ I9 n+ _) P
partitioned, so that each customer can only use a specific amount of resources at any given time.
! v7 p) c w( Q3 }( m" s+ w/ FA dedicated server would be like having the whole fridge to yourself. All of the server's resources5 Q! A8 ?' B) h' u5 F
belong to you and no one else can use up those resources. This makes it possible to serve much more
+ Q$ x: @3 B( x% z- n9 y# ?traffic, faster.
+ p+ r$ r+ e3 H0 S* o4 q" }At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.; y/ h0 s* Y2 H3 x6 _7 c+ ]1 r
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is5 E3 _" ^% V' H$ y
here:; c/ t) y+ |3 E4 I% ?6 l1 e! e. @
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
" j! N3 p6 U' o8 y% y6 FVPS&highlight=hosting6 X; n% C2 j; _
Dedicated-Hosting-vs Shared-Hosting5 M# h- J9 Q" o7 a
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
- {2 h* m& x' H: QHosting...Your-thoughts. A! s) B2 ?1 }3 O' _/ |1 H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
6 _. P( N, i9 v" U1 i2 g- o! D$ IHosting Providers for PPV: {0 r t9 a0 P
Beyond Hosting9 Q& o) v( _8 t4 i3 j
http://beyondhosting.net/
u. z6 F# E* U; h, }# GWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
0 H2 D; K- C# O+ T* c' Q, Qreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when# D k5 K J# C% v$ U, O
direct linking with PPV. Also, these guys provide great support.) r- @" O6 V( W
Prosper202 Optimized Hosting# Y5 S( p% B5 p9 d8 @
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/1 H+ q/ L0 e7 P& _. i
CPVLab Optimized Hosting
' V+ s' l% y; \8 N9 d7 @/ Rhttp://beyondhosting.net/CPVLab-Hosting/+ e, E; d. L6 w8 e K
Domain Names for PPV
' ?1 R% k- ~0 v7 n% D6 TOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is0 D1 `2 y% n0 E% V3 w. g" n
where you're going to host your tracking software and your landing pages if you decide to make them.
* [* V' n; A4 x" J1 {) ZOftentimes people wonder if they should have a specific domain name or a generic one. One generic, {( a( y: k0 C2 C
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
9 _2 d; Z5 q4 w, P: w.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a1 V# g( n6 }- |& ~
term or build a whole website.3 p4 C/ W. J, Z8 W U- p
After you buy hosting, a domain and get those all attached to each other, the next step is to install
* a4 M7 K6 b/ E6 |* S8 Qtracking software on your domain. This is really important, because it is necessary to track your$ D# ^+ `6 h& |0 _- D+ d& p
conversions down to keyword level so that you can optimize your campaigns. Without proper
$ [: S2 A$ }4 G1 g! u# Ptracking, it is impossible to know what is working and what isn't.$ S6 R8 _% O. M# ]+ L) W, D. k
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
: C+ M( B" d* p5 ^3 C1 C* ^is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.8 x+ D7 Q! w% I! Q. ]( [. T, }4 U
Prosper202; l* C, P' q t b8 G
http://prosper.tracking202.com/apps/
# g0 b) |9 e0 N8 [' NCPV Lab) ~: ?! X0 \0 `( X
http://cpvlab.com/) n/ v1 g; S8 B/ w) A
CPVLab Help Videos
6 S! A" C. i0 z5 k; Bhttp://ppvlab.com/oweiw/oiurw/vdm.htm
9 X7 |) v" {& `. ^7 @7 YAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an, u% G1 X' I8 { a6 P1 [
industry standard.
: v: Y4 i% M& M# W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
: I2 K! f1 ?7 V8 yCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
6 C1 v" [: T1 s& L1 cgood support if you have problems with your installation.
3 g9 I1 q2 t/ ZTracking 202
) [) M3 b7 g9 T: W$ N! y# KTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
2 @, y! Y5 s+ jcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
) A8 F3 q9 s8 q2 o8 K4 Earea.
# f6 u! r4 c6 B2 a" ]" P9 LIf you choose this option, keep in mind that your tracking software, one of the most important parts of3 a7 r) T+ c+ c1 A3 @, c3 q% \: I8 i
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
8 V' R% X- n& a& v( q' V0 ~interface, and their hosting.8 `2 k/ b: z) n. X( D$ l2 ]
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
% X; F/ T$ v. ^. M. ~$ oand targets which you are bidding on. Leaving this up to chance in order to save money could) \2 q" W& @+ T* s! r# z
potentially leave you open to huge risk if someone else caught on to what offer and keywords you8 a2 x$ g; F' h# {. C) p! R
were using.
" p* o. f1 ~$ d7 S- x K" oChoose An Offer J/ e; X' f0 B A! p
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.- ?. W% T# g8 w* `! {% L
Lesson on Offer Selection
( F* m% q3 q. Q C/ Chttp://www.ppvplaybook.com/forum ... on-Selecting-Offers9 [/ B. a1 m& p! Y: B
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
# t; {, H" b( s9 O9 y3 J6 K& T VTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using" f5 y0 ?7 R3 O0 P; r* A
LeadImpact as the traffic source.
3 d, [$ n% U2 \- ^4 HNow the best way to learn how to put all of this together is to just get started. For some variation in
7 e; [! T9 o8 a( othe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked0 B. P8 s0 e4 p I0 g
campaign. V) t+ u9 q. e: Q' B$ o8 _, e/ ~
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
' r( N, c& G) j' d# Q, [! j% Fpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says* r* p2 S0 s/ J( s
that all traffic is accepted.2 H5 o4 [5 {' J
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
( f- m# E# H- {This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
( \6 F. A$ S) Wget creatives like banners or images specifically for the offer.
' T6 N1 k2 O% r0 g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
! L4 Q2 r2 s! LBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can# l' Z+ w6 N$ S$ {; P2 U
track my keywords. Without doing this, it isn't possible to see what's converting.
- z3 c! Z& W" E8 q, [) wIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:7 f( _: D7 A% X6 B9 h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
& E r( S' k, Z$ |! kIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the2 {" {) g0 Y% L) \
bottom of the page:
5 B5 x$ W; [/ jNext, I have to cut and paste this pixel into my offer at Ads4Dough.
# u/ j I3 |& R9 Y3 WClick on the offer → pixels → Add a new pixel and this comes up:
5 x, ^3 J0 j1 \Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL& q6 j2 D) y5 W8 ]2 A
from your software into the box that says 'Enter URL of image to load'.
! C% |! n" Y: A2 Q0 p9 Y7 jOnce you do this, it should look like this:+ {8 x2 b8 s0 ^% b' S# o. S# p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
- G/ x+ n3 B+ E$ W% a: iClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
9 _4 b, F- e; E8 m) m( \4 @Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
* m+ ^; ~' e4 @+ ^6 v9 y m5 IProsper or CPVLab.
6 B! L" C# D, }( O( [6 y
( C( ?: ]7 h. h: V" p) e( {; }) g |
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发表于 2012-12-27 18:47:17
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