|
|
PPV GUIDE [PPV新手入门][28页]
6 ^3 ^5 b3 q. A1 b3 B详细的请下载电子书！! x! p- n( X! @5 `8 S
* f H* N3 Z4 H5 Y- m
+ a' D: m- ~' t4 ENewbie Guide# Q- E" h+ [: W9 U0 o
PPVPlaybook.com
$ _/ q& q) y, E% J0 gTracy Shaffer
0 g( q' }$ z: U( D" wDavid Ford
: P8 U6 s: g' F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
% d$ T+ r$ R9 E' }/ [Getting Your Mind Right to Start Affiliate Marketing* m# A5 I5 k0 H2 F8 z) H
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an. c+ Z+ v7 s5 t- U' C$ H3 C8 G. X
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
- R# @5 i3 c) w, b7 Gyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing) M( ~ Y3 T: Y) z, k
with any success, these claims are laughable and far from the truth.$ v e1 m/ M* p7 U
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash8 M5 D4 \( h2 m" j7 o4 g
flow management. The main benefits are the low barrier to entry compared to other businesses, and' c2 n: c2 F3 Q r: v) d+ ^8 N2 g
the ability for a marketer to be a one person shop and make an incredible amount of money with low
, p7 V7 j) E3 Q5 Moverhead.
7 d- }- P) R1 _# g& EThe winners in this business are the ones with persistence when nothing works, who know there's m( n- t5 Q& \* Q
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.$ b: i( X( `$ ^5 f8 l
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
& G# L0 z' \# x: M0 V$ ^# kstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up., w) n' b1 j L# o/ H6 X
Most of these things happen suddenly and without warning, and they all contribute to the amazing A5 V* W9 v- t3 ]4 R
learning experience available to anyone with a few hundred bucks and the ability to open an. V+ H" A9 ~8 V3 h& {" J2 J$ |
advertising account.
. Y/ n: G8 q" L* Z' A, Q8 oYour competitors are willing to work at this around the clock. This isn't a push button, instant business
+ r1 Z8 `) l% {: q* ?; {' C: L1 c8 swhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
, Q& A) ] g0 o- G u amarketing has spent countless hours learning, trying new things, launching, tweaking, improving,9 P2 A. B8 l/ Z: O5 b
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.8 r6 ^; Y* Z: C1 [
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
- m/ Z' O8 _/ L- U3 [started building PPV campaigns right away from start to finish. With that said, time to jump in and get4 V) W" J6 `9 M1 u
started building.6 w$ M6 o4 a% G, W+ m
Things you need to get started:
; p n) o* P& x) I1 V/ H: w1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
T! ?( `! v! n* I6 r7 _5 q/ r2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
6 ^6 }1 t, U# ?4 X$ s! P3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic), J2 u7 \! z; c( g* [
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)7 [& s: t4 S" P s$ X
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
2 _' l- ]; h9 S6 Uwith PPV.0 a+ ]. m) F( \
Basic Getting Started Definitions
1 I2 z5 U6 U8 q$ p5 g2 @Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
3 U0 u N$ A: N9 k+ c; waffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main, G+ Z# v- {, ^) h4 q% Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
4 U0 G% P2 F* [+ q/ M$ l/ A- Atypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).; J- F" o, b' x$ T
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate: D1 y1 s5 B* s/ m3 h3 X Q
receives a commission on that product. An example would be the Amazon.com Associates program,$ ~! \& G4 I- J' A& ^7 n( N
Comission Junction or Clickbank.
1 h$ j' \3 ~* m& i, \& f, OCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
: l( i* X8 K! k) L4 o. ]( uan action like filling out a form, submitting their email address, signing up for a service or sometimes
1 ]# s R7 e" \ E2 @ S, a5 {) vbuying a product. An example would be Ads4Dough or Neverblue." h1 I: g* L- E+ S; [2 b0 j
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
1 |6 ~7 F1 R) c. Eaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
, j. F+ _7 p5 J6 {, @: `- l" E* xrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager6 _/ P r$ c# o' ^5 W/ m7 b
right from the start can really help you. L; r* m0 [) N1 g
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
/ D* F: W! @. [2 v: yin pop-up form through downloadable software on the visitor's computer. The advertiser pays per9 U, f# u) X2 p
view, starting anywhere from .01 or .015.7 Y1 K2 v* g$ o
In order to use this type of internet traffic, the affiliate can sign up with a number of different
) S$ H# a& r3 ^+ gcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,6 H/ w" ~6 _* T8 a5 F |7 K$ F
MediaTraffic, and AdOn Network.
6 {: B- c3 |; NDon't popups get blocked by pop blocker software?. h" y% D! I8 \/ O7 z
No. Popups are served in a new browser window as if the visitor had opened the new window Q( G& [) n$ O2 r7 [
themselves.
* ^6 @) N5 V( V0 [* ^( [. W7 OHow many popups get served to the visitor?
+ A( T. Y6 U4 J. q- \3 r7 f# k) |The number of popups served varies depending on the PPV network. Some pop more frequently- l+ [( V# W. j; h, i4 J
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
! G: z r- z, D( |, ?5 d7 Mserving this kind of advertising, so they have to toe the line between keeping their software
6 D8 ~8 a7 t4 Gdownloaded and still making a profit.. D3 |0 t$ \! M* r
Isn't this type of software bad? Why would anyone keep it on their computer?
5 x& s, t3 m' M! v" Q& l" XNo, this type of software doesn't harm the user's computer.0 `! i$ U* w ^* _4 ^1 Q$ V
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
! q* x& n. x. E' ^8 a! ptoolbars or videos to place the software on their computer. The visitor keeps the software in place so
& Y% i/ o% |- j I @7 v' bthat they can continue to have access to the incentive.
1 K8 [' T' z6 O- Q3 ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 34 x' J; ^6 [% [/ x* L( ~: D
How to Get Accepted into a CPA Network
# E2 p# p& i% J9 r0 y# \ \! mIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
+ d D. y6 n; Q( H& X* V7 A; |6 Gto start looking for networks is Offervault which lists offers and lets you compare payouts across
4 G$ N+ x( q! }3 v2 A) gdifferent networks.
' y* r. w+ }4 k8 TOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
6 l+ |. ?! F/ F0 ? oapplication and be as specific as possible about your promotion methods. Usually some time after1 i! N1 r1 m6 S
receiving your application, the company will call to interview you. The phone interview is a critical
( A6 e* J5 d' s$ L2 Qpart of the application process, and most networks will deny your application outright if they can't get8 j# B A; C+ Y: N# b* t
you on the phone.0 R. [+ u. e( R3 D- S
Often, the person who does your phone interview will actually become your affiliate manager after
0 G$ V7 ]0 t+ w& N5 U5 Tyou get accepted, so it's a good time to put your best food forward.4 `: I1 F* A9 x6 P$ ~
You might not relish at the idea of someone grilling you about your internet marketing methods over
% S. H9 O0 v. c1 _7 B- \- Hthe phone, but trust me, this part is critical. Have answers in mind for the questions:
0 h2 ? l5 T: V/ D0 g4 DWhat methods do you use to market offers?
2 m3 E+ {) `) s2 O) Y; f, MDo you already have a website you will be using?
0 a" Y5 \, b7 k, p NHow much is your advertising budget?
R/ N& `5 e, ~8 QWhat other networks are you a member of?
% s1 @7 u" V- [( V8 {! q6 VWho are your affiliate managers at these networks?/ m! v" S* B1 u0 z1 U
Do you use social media (Facebook, twitter, etc.) to market offers?
$ ^! X- K2 R0 S* d* DHow much traffic can you drive?: `* {9 \ Q3 n k" Z. B; X b/ k: N! Q) U3 o
Do you have a personal recommendation from anyone who is already a member?
' w! A. v! s1 @Once you provide satisfactory answers to these questions, the network will approve or deny your
# y( g5 T7 K3 l0 d: }2 |* a5 e) n: japplication. If you get denied, just keep applying or call someone on the phone and try again. Be, o" d4 ^+ i& d" |$ D# q! R
persistent. Also, getting a personal recommendation from someone who is already an active affiliate2 g+ Q' c0 c# X$ J& M7 B) _& S" b
for the network can be helpful.
' X9 j# j3 C$ J. N6 ^' e. ?7 [7 BTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
) b+ I, k! J3 Y$ b5 PSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network" |) y6 ?% l' C( A9 |
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
1 U0 H; W- i, X6 Z5 V6 i( Apeople can open a lot of doors as far as networks are concerned.
' v" X# o$ v9 x; w+ g* r9 |After You Join a CPA Network: R( b: P8 g( `% A+ {0 ]' ~
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
& R, v0 N5 N( y+ n1 r9 `4 A3 Nand make an attempt to get to know them a little bit.4 }% p% h5 w3 R0 W# }. H
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
3 I( e; p/ q$ }; r6 uweight in gold. Start feeling them out from the start and try to get to know them. Once you get
4 V+ Y- \1 v6 i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4% V5 V! N5 a Q; @- C3 g& B& L1 z: _
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
* ~) e" [( V. g/ G8 a0 p5 E' P2 wbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
. C3 c. f }; Y4 Aemail.- `/ E) K4 ?: x+ Y! ]$ v5 o
For more helpful info about dealing with affiliate managers, check out:2 J1 R: X9 ^( E P8 z3 c8 [' q: z
http://ppvplaybook.com/blog/musi ... -affiliate-manager/$ {7 ~" L/ v: Z+ F& K* h4 Z
http://www.mrgreen.am/affiliate- ... iate-managers-want/
: x! D3 h4 ]# L' ?: g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5" Z9 |; r4 N- b: ? O4 I' ^
Set Up Web Hosting1 a, b/ J" d i' K9 T
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
7 l C3 C6 Q9 A- i! f0 }about internet hosting. In general, you get what you pay for with hosting. When you use a shared
% ] [/ w; Z" f8 W1 b# @$ }( L! R7 jhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
! F" V3 o9 |$ A6 y( E& r, @whoever else is on the same server as you.1 U1 o" U! t( N( g4 U1 Z" c
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
; `7 Q& h* F- S. M l+ q8 denough that the visitor can't close the window before your pop up is even shown. You have about 3$ h) K9 b- T6 e$ m
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
. z4 X7 G! f1 _0 W1 RTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a, U- t. n0 v) O2 t1 v' N$ p
house full of roommates (hosting customers).
0 d1 ` U, Q: r2 J3 FIn shared hosting, this is like having roommates where everyone has no specific designated area inside
" |7 r6 |( v0 e( I3 v% tthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
! u O! X1 O: a& m) v& Tfit., l+ F0 G3 g, z; K+ x
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than2 p# L/ ? G# }8 `
the rest of the roommates, by virtue of simply needing more space and resources to accommodate6 B/ v3 u; D T0 o1 z: F4 K7 y" X
their food. Everyone else's food in the house has less space to take advantage of.1 Y, f A' v+ t) [ `4 }1 Q
If you have less server resources to take advantage of, your ability to serve popups will slow down. For1 e8 p# Y& q6 Q2 q: \. h
any type of hosting this is a bad thing, and especially while running PPV traffic.
" a3 \7 i9 Z! Q5 [- q/ i: A A" \1 s& X& Z7 RIn the case of a virtual private server (VPS), everyone in the house has their own designated space; J* Y1 {& F0 g, e
inside the fridge to put their food, and other roommates can't come into that space. The server is1 Y) W/ G1 q7 G0 p" R
partitioned, so that each customer can only use a specific amount of resources at any given time.
' f Y. V# ^+ H9 YA dedicated server would be like having the whole fridge to yourself. All of the server's resources
7 z. S( }- |. u4 V. U" r, i- cbelong to you and no one else can use up those resources. This makes it possible to serve much more) M/ p6 N! n5 h3 i0 q* L3 l* C
traffic, faster.4 l9 v: _7 u& H4 o9 H
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.( E% ?/ b$ o) W1 x
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is9 W* R' X+ d- I/ m( ]# b9 F
here:
; X; p9 h1 j: s" N1 `http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-0 V! E( O) U. Z4 T9 ^
VPS&highlight=hosting
0 y2 R0 U, H3 `- N7 a7 JDedicated-Hosting-vs Shared-Hosting2 u: b* I; R8 @& {7 j
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-9 t! E) k& r: U
Hosting...Your-thoughts! g" v. Z; k8 ]. O8 a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6% I6 G) X+ Y, R6 H* _ u
Hosting Providers for PPV
- q" Y/ c0 K& R2 W5 N* r" OBeyond Hosting! r2 z9 u& ~( A: R I
http://beyondhosting.net/* t5 L, p" k# ?. o" P+ _. g
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
3 T! b' B! X8 H* [! B/ treceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when* I9 ~! ]9 c" ]& S
direct linking with PPV. Also, these guys provide great support.9 U5 ~8 T* d0 E0 L1 m t! k: V: k
Prosper202 Optimized Hosting7 Q: }- k: T5 ^# A
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
2 E- X: }% a5 l/ @+ vCPVLab Optimized Hosting3 L, l# I, D7 b R6 [
http://beyondhosting.net/CPVLab-Hosting/, h m8 O) B! f
Domain Names for PPV. K) p* S1 \* `1 o# `6 Z( Y
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
$ B. M2 L1 _( ]where you're going to host your tracking software and your landing pages if you decide to make them.
0 A8 A" a3 ]5 { N" m7 l( WOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
: D1 G, q% a! Obland one is fine to start with, to host both your landing pages and tracking software. The .com,
, m# r# ~& M* \) n: J: V.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
& |4 i( }' J( Rterm or build a whole website.
: n e5 l1 i: i6 qAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
4 t6 ]9 |8 x6 ?1 J+ E" ~3 |tracking software on your domain. This is really important, because it is necessary to track your
/ u0 n6 v2 z0 i C! R1 J. s# dconversions down to keyword level so that you can optimize your campaigns. Without proper v( a7 g: x' L" v% h
tracking, it is impossible to know what is working and what isn't.
4 `1 `0 a: K% I2 l0 X' K% b* K! z! kTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
3 J+ U) C, p8 D$ i/ G) pis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.0 y; |$ R; L) j5 Q3 V, b; P: s( \
Prosper202; T/ o5 e" Y( |' I
http://prosper.tracking202.com/apps/
) y0 k* Z* x$ U2 FCPV Lab! Q0 y. D- f6 Z. j8 N( w
http://cpvlab.com/
" g/ Y1 ~$ u I+ B* W$ ^* VCPVLab Help Videos( {/ y! w+ v. j: o- Q3 N* c
http://ppvlab.com/oweiw/oiurw/vdm.htm
( p( Q7 J# Q0 p9 L6 N8 KAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an7 E- e; ] X! l& {7 e" S( [7 I
industry standard.
- l% |, u# k# [* I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7) L; m: A' o6 A& { y0 `) N
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from/ d/ g5 Y5 Q0 ]- E. w6 P
good support if you have problems with your installation.% \/ i; E! H, P5 u7 ^
Tracking 202
# }3 M( ~7 i4 z! U/ q8 N! k" }Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
* i% `8 d( Q# b- `4 pcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
2 E9 G+ s% K" J4 }area.
w- p# P; w6 A- T$ iIf you choose this option, keep in mind that your tracking software, one of the most important parts of( `( d$ \* `* c; O: T. K% r) G
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202* X* [( S' C1 W! |
interface, and their hosting.- x$ `7 i5 I, t8 E% Z: r
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
" z s7 g9 [9 O, r' Eand targets which you are bidding on. Leaving this up to chance in order to save money could# e; _0 }5 B! J
potentially leave you open to huge risk if someone else caught on to what offer and keywords you" \3 {5 b3 r) \! @ p8 B6 N
were using.
- d% z: z" f O- YChoose An Offer
; n7 T5 @# m }; S& wNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
2 o) Q/ I. S! n5 c2 ILesson on Offer Selection, K) D: Q4 z2 u5 h1 b+ `* ?
http://www.ppvplaybook.com/forum ... on-Selecting-Offers, T" u4 K$ c) ^- A- }
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.# v4 U6 [9 ?/ h+ x. E
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
# W8 o& c1 @2 vLeadImpact as the traffic source.5 Y6 z% e% x; U+ D
Now the best way to learn how to put all of this together is to just get started. For some variation in
' Z& j/ S: u d* ?% r' R( athe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
$ e/ q' F/ u/ z5 Ncampaign.
( Y- ?4 w) w7 u% o8 Z& b3 jWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
) g+ f: G4 G1 Q6 a A7 Ypage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says n% W& I( U g O& L
that all traffic is accepted.2 [+ s# o7 {3 d j9 c# E# _
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.6 h: o }6 ?, p" C. [1 q- l
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can: S1 X2 I" ^9 `0 B. | ]! ^
get creatives like banners or images specifically for the offer.: \ A3 \: v: J. O- Y/ H& D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8: h; k" E9 P" s" `6 k
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can* m: P" N* E/ P# _& c) H
track my keywords. Without doing this, it isn't possible to see what's converting.; @0 ?: F6 K! V `* E6 M: ^
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
1 Z) m# r7 ^+ O! ?$ Y: F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
& R* n9 K m# HIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the% f4 o! g+ J1 G' W
bottom of the page: H, {6 d2 q: x! {7 C. W: S
Next, I have to cut and paste this pixel into my offer at Ads4Dough.- S8 B9 M# W7 m/ i, ?6 t# E, e
Click on the offer → pixels → Add a new pixel and this comes up:9 c0 O9 S, f5 N9 x
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL$ W* K7 o! W- L! X5 h5 z
from your software into the box that says 'Enter URL of image to load'.
0 M$ ~( t% Y8 Z( T% ]Once you do this, it should look like this:* _- q/ E H) N7 |4 f7 l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
8 }" U% w& \: g; LClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
! u8 ~, f, D( q9 k8 Y s( @' PNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either; d; \ o3 A+ ]& V- N3 u
Prosper or CPVLab.5 C3 o" M' J* r: C) _
* @) o( H! s- i0 Z5 X* b
|
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
×
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
