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PPV GUIDE [PPV新手入门][28页]
+ X4 O" n6 W+ w详细的请下载电子书！, r4 |5 a) e2 @5 S8 I' u4 }
X1 ]: H& |8 ]8 j8 [9 p$ S9 y' f% k
Newbie Guide2 ?- ` T4 o/ c/ B3 Y# u" V
PPVPlaybook.com6 l' w9 ?- O& s1 K4 C$ g* C
Tracy Shaffer
5 [# }2 i* X) qDavid Ford9 X* f/ e; F1 ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1# N. {( \2 @* p1 F8 [1 @- O: _
Getting Your Mind Right to Start Affiliate Marketing
' j+ J T7 T/ P. eThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
& ]6 ~& q `$ uever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
, r& o! U3 m% h4 d3 K3 I' Pyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
) P% q1 `% X; Y& n# n7 m. r1 awith any success, these claims are laughable and far from the truth.
; a7 r. W; }8 e# V" D# D) rAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash' `1 w; A" L) r" E) |
flow management. The main benefits are the low barrier to entry compared to other businesses, and
/ `+ w/ n& B' s d+ dthe ability for a marketer to be a one person shop and make an incredible amount of money with low
3 G7 _# _) N% h$ u( Q. T7 Yoverhead.
) m' J- x+ T$ s' {0 {- P$ b& MThe winners in this business are the ones with persistence when nothing works, who know there's0 ?) A* e; q" W
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.8 N( `" Q) N2 N8 V$ o- b
The cold hard reality is this: virtually everything in the space is changeable, what worked today can t! ]5 [) ]8 Q8 a8 y
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.# x: A: w F4 T3 E/ [9 f E" x
Most of these things happen suddenly and without warning, and they all contribute to the amazing
2 l; T8 c- g2 |learning experience available to anyone with a few hundred bucks and the ability to open an* F Z3 u, t3 N. Z: C; `" k
advertising account.& k! Q; S& ^; C1 H" J& P6 u
Your competitors are willing to work at this around the clock. This isn't a push button, instant business t" c' Y% N! A- f B3 E+ t, J
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet6 H; P+ Y8 ?9 I6 Q- j5 |* x
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,) ~9 D- j* G: E ]! X
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.; d. V- }7 m; n# {3 z
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you8 y7 ^7 F6 q# }0 ^. I5 v
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
" d: f2 {( Z$ B8 Ostarted building.
0 Y0 D4 p4 r k8 G3 O. a" X; t1 e+ bThings you need to get started:3 @% y8 R& @; l
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
# E# | Q; C5 i2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)2 M+ E* t) O9 f+ x
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)) i! D( l+ Z J$ ^2 Z6 d
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
+ j2 n/ p' H/ Q- V7 T. OThis guide describes from start to finish, how to get started in affiliate marketing by running traffic3 s/ ]& b7 I w- d
with PPV.4 b" A5 {6 V8 A$ ?- W$ F
Basic Getting Started Definitions3 K& v/ V( M2 m" ?; G
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more1 V3 M8 {7 N* L
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main1 i% j6 V3 T5 j3 f9 F' B5 E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2* P+ d# S& Q8 Y7 d
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
6 m) H, g0 C/ ^5 Q( Z# w- ZCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate: g! I4 \% ]- q
receives a commission on that product. An example would be the Amazon.com Associates program,
+ k8 A( [* k. v6 zComission Junction or Clickbank. z: Q7 J* P0 H
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
6 b# J0 @6 @6 k m9 M, O, X/ J. v; `an action like filling out a form, submitting their email address, signing up for a service or sometimes; L% t& w" L% T: |1 b9 k
buying a product. An example would be Ads4Dough or Neverblue.
/ J% F/ ?" v& g. b& i8 QAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's) ~8 j! N7 P& n" i8 B+ [5 D$ t6 m3 e
account, getting the affiliate approved for offers, bumping payouts and just about everything else
7 }2 w: W; l. m! ]9 s5 lrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager- b* q, z8 ]( x- s7 D$ J a
right from the start can really help you.: V. G( s; K& y8 T6 B; H: j+ X8 b/ p
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served. v) N$ G, s# J/ C6 I( e0 U
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per, z% O, q$ n5 [7 q! `( u7 C
view, starting anywhere from .01 or .015.8 n7 \2 H) }& w& \' w! P
In order to use this type of internet traffic, the affiliate can sign up with a number of different
3 y/ t$ Z- Y; X E- Jcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
' F8 N; B7 N) D# f9 }3 eMediaTraffic, and AdOn Network.
& F# N" a9 H' k; Y# j" T4 SDon't popups get blocked by pop blocker software?) @" ~, M: ?9 ]# H/ s4 q
No. Popups are served in a new browser window as if the visitor had opened the new window& m6 m' K0 V/ L) ]
themselves.$ T9 B5 J2 A8 @. l; A1 `
How many popups get served to the visitor?% o3 T: [$ g. w; M& |% T
The number of popups served varies depending on the PPV network. Some pop more frequently
3 `4 c2 E5 K' R4 c(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by" [: U# U# G$ S3 ?
serving this kind of advertising, so they have to toe the line between keeping their software
+ k% T' U( Z+ \5 F/ [- v) e" X) Tdownloaded and still making a profit.
7 w. j3 g7 f* WIsn't this type of software bad? Why would anyone keep it on their computer?
4 M. G* i( j2 r# A$ d* E3 FNo, this type of software doesn't harm the user's computer. k- g/ F X6 w( z8 H
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,7 B# T# j* I( s6 P% U) e) c
toolbars or videos to place the software on their computer. The visitor keeps the software in place so. O, l6 i# |' }5 c$ K# \) v
that they can continue to have access to the incentive.& r5 E9 Z& }2 D+ o% E: M* ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
2 ^. x6 V, b* ^7 p& ?$ e2 ~How to Get Accepted into a CPA Network
7 [! x$ k4 i, nIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
, E, e( c: u8 ]to start looking for networks is Offervault which lists offers and lets you compare payouts across" C: M0 b2 i g+ D8 A
different networks.; l: n' M2 L6 S8 o4 ]7 e3 d& _; V
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)- }( q0 ~1 m2 V. ]
application and be as specific as possible about your promotion methods. Usually some time after1 x; d X2 q5 `" T% }% V! U
receiving your application, the company will call to interview you. The phone interview is a critical7 L/ x0 q. ~% y- s% k& N4 L
part of the application process, and most networks will deny your application outright if they can't get
( u0 T& K+ U. [5 o b. h/ Wyou on the phone.$ ~/ B5 N' G+ R* A9 \
Often, the person who does your phone interview will actually become your affiliate manager after; @- l6 v0 D$ [8 q9 J& } z- k- i
you get accepted, so it's a good time to put your best food forward.
, I a# g h/ D5 g0 @$ d! FYou might not relish at the idea of someone grilling you about your internet marketing methods over
4 e- V3 U% |, Qthe phone, but trust me, this part is critical. Have answers in mind for the questions:- g8 ~/ X& m* k. Z
What methods do you use to market offers?
6 r; q9 P! k/ n3 R' e/ \: X0 r8 N0 PDo you already have a website you will be using?1 v# I# A m, ~- Z. J
How much is your advertising budget?
$ l W8 R* S h* Z$ {What other networks are you a member of?
' Q, @: ?# ^8 h" r; F3 WWho are your affiliate managers at these networks?
! B) t& p! I+ V' QDo you use social media (Facebook, twitter, etc.) to market offers?+ I" g/ ]( L I% m& \" K9 w
How much traffic can you drive?, u1 ?5 J7 G( |7 V# J/ n1 u; L
Do you have a personal recommendation from anyone who is already a member?
! h* D1 B! D, U" UOnce you provide satisfactory answers to these questions, the network will approve or deny your1 w6 M& l$ T/ B# u! c- v
application. If you get denied, just keep applying or call someone on the phone and try again. Be% M" n" U6 Z! Q; Z( U' I
persistent. Also, getting a personal recommendation from someone who is already an active affiliate: D8 z4 K+ W+ M1 U
for the network can be helpful.
7 u' O- J3 q8 s' X( pTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
4 a2 B/ k7 m6 h* S4 oSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
9 c# d7 I; z: {; I9 Sowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
. g1 z/ Y, |4 O+ \ Hpeople can open a lot of doors as far as networks are concerned.. T) J3 r q6 N
After You Join a CPA Network
% y4 t, W2 n! E# aOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
], c7 s3 B- s5 Z3 Y7 _4 Land make an attempt to get to know them a little bit.
% u- [ L3 ]! I! D9 CFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their9 S% {7 t4 E( c% M# N
weight in gold. Start feeling them out from the start and try to get to know them. Once you get, P1 E8 L0 `1 R* x. z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4; X9 a: p3 z% p( P
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout. G, ]" S. z2 l
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
+ M# o/ Y$ R& @6 `email.% @/ }( y$ a+ B+ Y) M: H3 A
For more helpful info about dealing with affiliate managers, check out:* d$ n6 T( m% b5 S9 _% r
http://ppvplaybook.com/blog/musi ... -affiliate-manager/) b$ u$ y- ~0 j# b
http://www.mrgreen.am/affiliate- ... iate-managers-want/$ @6 j9 d6 |6 t5 K+ }! ?% E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
S, B6 K$ [' X2 N& ^+ H: sSet Up Web Hosting
4 f/ n) L7 j( P8 y5 \Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said+ p' x3 d, @3 t3 \( h3 m: P
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
' y: [' ]3 O3 c* Uhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with/ L# ?: F/ q1 r: g* E2 U8 v' N
whoever else is on the same server as you.. e! |$ c: |; n: M- n2 j5 D
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast1 {0 o9 I' O8 U V K. N" y5 a" O/ R) P
enough that the visitor can't close the window before your pop up is even shown. You have about 3- W+ J4 l/ d; v7 q3 R& @/ t+ \0 m( D
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.6 y0 D9 H, O9 K7 ~
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
* H* f$ M" C$ _ `- K) j) ehouse full of roommates (hosting customers).$ K9 J, m) K# ] y
In shared hosting, this is like having roommates where everyone has no specific designated area inside0 z; w# @0 X& a7 a* l6 Y. y
the fridge where they are supposed to put their food. Everyone just jams their food in however it will% S; h! h0 w2 H: }
fit./ V# Y3 l2 U, j% `/ T) \
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than8 h* N6 X4 p: u" ?
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
7 H p% r% Y. _- R2 Ytheir food. Everyone else's food in the house has less space to take advantage of.* M- @" a/ A) B$ @! T
If you have less server resources to take advantage of, your ability to serve popups will slow down. For# g, M/ a2 e' Z$ c* i) v
any type of hosting this is a bad thing, and especially while running PPV traffic./ k- J9 y, k, t% }
In the case of a virtual private server (VPS), everyone in the house has their own designated space2 r4 x, p8 Z+ K4 N! R: B
inside the fridge to put their food, and other roommates can't come into that space. The server is6 S+ h2 \* B. x' P
partitioned, so that each customer can only use a specific amount of resources at any given time.- D/ a9 K3 N) ~) r, E
A dedicated server would be like having the whole fridge to yourself. All of the server's resources6 u7 p' X8 T. }* X) U' e: u
belong to you and no one else can use up those resources. This makes it possible to serve much more( ]$ ]9 X% k' Q! M8 t
traffic, faster.
3 j7 o7 q! {3 e+ t% Y' HAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
' d0 _- G7 t! dAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
/ T! [- c. P! {/ f+ }here:" i7 l# H: l& T; ?' z) W, `
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-$ c$ q7 t4 j( \9 J9 z9 r
VPS&highlight=hosting4 F$ R9 D. D9 k' t3 [. r% F0 a- R; G( r
Dedicated-Hosting-vs Shared-Hosting
+ v1 Y8 Z- B. Q" g( u1 Nhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-8 Z$ a$ f, H8 {6 T9 x: b
Hosting...Your-thoughts
/ e& @0 {" e7 B& f+ X- V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6! N9 w- ~" f/ W3 X& f" N; L* ]* y9 `
Hosting Providers for PPV
& O% b! Q3 ~- e+ _5 _% g3 YBeyond Hosting
/ b% u( k3 x% N" Lhttp://beyondhosting.net/
% M% M- H% A. C( o! l! m% f* j. BWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment% I& _. _0 H) [% J
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when J v6 c/ E. c; I" `- x
direct linking with PPV. Also, these guys provide great support.- Q$ [9 p& q$ x! Y( s1 G; k
Prosper202 Optimized Hosting
/ N5 |: C0 w' \, Ahttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
/ o% i( x' e cCPVLab Optimized Hosting
9 U% y! J0 j0 e$ K: V6 ^1 Bhttp://beyondhosting.net/CPVLab-Hosting/
9 {: e2 d' s" A$ }8 E7 p4 V- T( @Domain Names for PPV/ Y8 d6 [1 M. Q2 `; y; c
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is& e& B( ^6 j8 o% K1 B# v
where you're going to host your tracking software and your landing pages if you decide to make them.
$ \+ E5 G) l7 k, t# COftentimes people wonder if they should have a specific domain name or a generic one. One generic,* ~3 u2 S. ~7 j' y' x% J* o' X4 m
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
# J& E% @0 L3 ]5 g7 B, b% l.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
+ o( N0 G+ Z; d x9 Q. Sterm or build a whole website.$ K% }+ {$ h1 E; Y
After you buy hosting, a domain and get those all attached to each other, the next step is to install
* q+ T8 |7 Y: X, T( Dtracking software on your domain. This is really important, because it is necessary to track your4 v$ F( m8 }$ O! b# x. z
conversions down to keyword level so that you can optimize your campaigns. Without proper
+ v: I/ I3 h \) A7 ^tracking, it is impossible to know what is working and what isn't.; g3 P: t9 O/ W! E: g; i
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
9 |/ Q/ {4 ?2 _0 A, ?is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
' a+ N _ ]1 N- Y7 B5 nProsper202& D! f: m5 x- D
http://prosper.tracking202.com/apps/
* W# ~6 K# l) M* TCPV Lab
4 T$ ? T6 Z) x1 Z* H" ohttp://cpvlab.com/
- {$ o F+ U! S- L+ w" O4 Q$ gCPVLab Help Videos
% @) E+ g0 L) m+ Q+ O+ c4 thttp://ppvlab.com/oweiw/oiurw/vdm.htm6 p H) t- i& c$ P9 b5 {6 j
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an) s4 U) c! u7 ^7 }; P% L+ L
industry standard.$ _) W% ?9 [+ }4 J4 {0 W9 v$ H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
* C' T; a/ d5 [( i/ d' U S$ Y) TCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
+ l) ]% H: [+ N1 Q% G- `good support if you have problems with your installation.
0 B1 x. X* W v Y ? F! ~Tracking 202
* [% S% D- E0 p1 e4 [: h: q& bTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
; d( d( q7 c; P: Scampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
/ J* d! r1 d' k" @" j' t% x( h6 larea.4 |# p( s- h7 S! E% M# l" u& A
If you choose this option, keep in mind that your tracking software, one of the most important parts of6 S8 m" \# Q% J$ W0 Y! }: U
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202: M, D2 ?6 {) b% |, p. D) L# R
interface, and their hosting.
+ y4 {0 @* r1 pAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
) D, o. Z- j. z% o' I( e: J; {and targets which you are bidding on. Leaving this up to chance in order to save money could) s/ v; y; W7 f+ z4 q$ ?3 k
potentially leave you open to huge risk if someone else caught on to what offer and keywords you& e& r2 l4 L( j
were using.7 I7 r# R! A5 r( K
Choose An Offer6 k4 P3 u# E2 p" k+ {! [/ E
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.( V# G. R$ Z- u
Lesson on Offer Selection+ z/ W2 l( J$ y+ N
http://www.ppvplaybook.com/forum ... on-Selecting-Offers# D/ B& `& s* }7 L( C! C- d) O
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
4 @4 H# u3 T3 F& L% @To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
# s2 e2 G5 a! u4 _LeadImpact as the traffic source.) c% U9 W, J0 P. B' ]
Now the best way to learn how to put all of this together is to just get started. For some variation in
" X( T& y1 E. \the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
3 K8 q; ^& }: B+ @4 [7 M* h! \2 \campaign.% @! \, r' @1 Q2 i
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first7 T1 x* g# I, }5 e7 B8 E/ c
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says) @: U2 F6 c0 K( u' p
that all traffic is accepted.
8 r/ U8 [6 U9 h$ wFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.3 ]7 q' n5 z, F; j6 z8 O5 f7 z
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
" r7 m! \1 v5 Q/ Bget creatives like banners or images specifically for the offer.
+ ^4 a: j5 _2 |+ I0 |9 }9 y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
: v: Z8 f( W9 U' s ^1 fBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
! ]2 l4 ?/ C$ E+ W8 @track my keywords. Without doing this, it isn't possible to see what's converting.6 m7 K" }+ A. e/ X( C/ y
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
4 `8 d; f' r, [2 }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9% A# V) J- z% M* C5 U
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the9 a$ {* K1 e c1 ?4 ~$ P! w0 V
bottom of the page:
, |7 Y2 r4 @0 A+ H6 P& MNext, I have to cut and paste this pixel into my offer at Ads4Dough.' Q; P+ d( c: ]. U8 n9 `
Click on the offer → pixels → Add a new pixel and this comes up:. a. ~5 Z3 o( J7 h- T; \
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL3 [, d* p/ j/ z5 I
from your software into the box that says 'Enter URL of image to load'.
* ]6 t% M' s. `Once you do this, it should look like this:6 N3 O: M# U9 E0 |. p- Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
8 k1 l4 E8 H/ u6 N/ D% H, ?Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
5 C/ Z9 c+ q, }: ?1 xNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
% H, P% H5 B1 N/ OProsper or CPVLab.
+ C7 C Q2 ^' Q$ B: e$ a6 c( `' m1 a. J# }$ T
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发表于 2012-12-27 18:47:17
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