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PPV GUIDE [PPV新手入门][28页]
- o5 f. _8 f9 |详细的请下载电子书！- F2 [$ O I0 f5 b) u
0 H8 U3 E3 l2 u+ @0 ~9 L0 [
9 l) U& d7 f& ]) B5 VNewbie Guide
. e. v, F2 B8 T$ b( }4 p: L4 NPPVPlaybook.com N3 Y5 S8 c% `$ ~) l
Tracy Shaffer) s( H# M# Y0 \$ l9 l
David Ford7 p: b3 n+ _4 b9 n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1! W# i8 } h4 Y) A# p
Getting Your Mind Right to Start Affiliate Marketing
8 z. Z; d. l* L- Q) v) }The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an6 A* d' u; |' _! h6 U. m
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
. R' G* _5 s6 ^/ yyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing1 r# |: v9 k7 `- m
with any success, these claims are laughable and far from the truth.# q7 N2 H; Z7 m- }0 B7 Z* s
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
2 I* H4 y' c1 [" }" J/ yflow management. The main benefits are the low barrier to entry compared to other businesses, and6 E# K1 q* A- v, X2 L; Q
the ability for a marketer to be a one person shop and make an incredible amount of money with low
$ ]0 I; }4 m! T, Zoverhead.6 B4 t9 A( ?7 G z% @( K
The winners in this business are the ones with persistence when nothing works, who know there's: T9 ^3 \5 k. j
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.9 `( V9 _4 q" H8 N+ t
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
4 a' w) W% r& a& e6 O R2 G. h4 ystop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
- [& s2 @4 @( F. z' X+ |" SMost of these things happen suddenly and without warning, and they all contribute to the amazing
/ Y0 J3 Y( o3 P, Zlearning experience available to anyone with a few hundred bucks and the ability to open an
5 i O" C4 J' b; ^" k9 Gadvertising account.7 R* _" }: Q& i: e4 C
Your competitors are willing to work at this around the clock. This isn't a push button, instant business. O% Q: A: v$ e0 `4 P2 e1 ^" n, _$ c
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
4 `- e8 M! @) tmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
8 I% U$ w& ]# O' ftrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.1 k, ~3 K2 [7 Z& z5 e% _/ M. Q
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you _: [; a6 z o
started building PPV campaigns right away from start to finish. With that said, time to jump in and get C6 Z* H; c# A9 Y
started building.
% K* d, F0 ~5 s7 A5 ]Things you need to get started:, ^# t& {+ o4 m) X1 J7 q
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
) J9 {2 j v6 l3 g" w# m2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)! Z2 c& D7 Z3 @3 |% U! m9 s
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
$ i9 _& t7 n3 ?4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)3 D& x8 Q* y: A: U9 \, \' {% Y
This guide describes from start to finish, how to get started in affiliate marketing by running traffic# F. K1 O2 x- [
with PPV.+ @' J0 A8 g E2 X% M2 h
Basic Getting Started Definitions& _( I! d7 ]( t) i) D: V
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more$ m8 m/ G$ c! r2 r( r9 j: V0 w9 _6 q
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main. `$ U5 \1 ?" n' U& i9 h% o: s: I) r- ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2+ h, ?! E/ j: o6 d& b' ^
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).8 Q# \: c5 Z# h5 ^5 o% y2 Y6 _
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate6 e/ u9 x7 s# z- j
receives a commission on that product. An example would be the Amazon.com Associates program,
- W: h! @& y: i' T* [5 ]- JComission Junction or Clickbank.
8 W+ }' G, [! a8 y$ v0 n1 uCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
, c0 @- `% i7 P8 T- D& x) zan action like filling out a form, submitting their email address, signing up for a service or sometimes
# M- m' P! h' M" f( \4 P; e% Tbuying a product. An example would be Ads4Dough or Neverblue.* z5 P. k0 r( H" d; `
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's2 w/ N6 E+ X7 s
account, getting the affiliate approved for offers, bumping payouts and just about everything else
/ H" E! ^: b+ i0 Y6 v3 ~/ v0 Drelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
5 v) D$ ]8 s7 Z5 Nright from the start can really help you.
7 d8 @ p" I9 p! q* lPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
) C3 K4 j3 {9 n; f8 iin pop-up form through downloadable software on the visitor's computer. The advertiser pays per; U2 U; f9 u! V1 O
view, starting anywhere from .01 or .015.
, V0 c$ C* a4 p+ w! |3 AIn order to use this type of internet traffic, the affiliate can sign up with a number of different
# Q) G, L$ o' c- `- L' t/ e( ncompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
; Z4 _3 s! F# B2 t9 D2 t4 d4 N9 v( pMediaTraffic, and AdOn Network.7 [ p8 i! `$ ?2 `
Don't popups get blocked by pop blocker software?3 N, I3 T& g; T$ S4 y$ h; C9 B
No. Popups are served in a new browser window as if the visitor had opened the new window9 w5 G8 ]8 W& R: y
themselves.
: k: k6 Q5 |8 i" d3 }9 t1 \+ wHow many popups get served to the visitor?
; E/ M r* ~$ G1 j3 V2 _$ U( s1 hThe number of popups served varies depending on the PPV network. Some pop more frequently( z- Z" I" E G+ k
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
. I Z# C! R" x5 {3 }serving this kind of advertising, so they have to toe the line between keeping their software6 Z( `9 f" f6 R/ a
downloaded and still making a profit.3 F( o' f3 @' q- s- l4 F
Isn't this type of software bad? Why would anyone keep it on their computer?' z) i8 q1 [8 s: F" [
No, this type of software doesn't harm the user's computer.
( a4 @6 L) r: I3 z" r: |$ uCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
; I' B8 B- m; [ E `toolbars or videos to place the software on their computer. The visitor keeps the software in place so2 B7 ]. ?9 ~7 u, i, N
that they can continue to have access to the incentive.
7 H# Y2 g" v2 ?+ a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 38 H. u% s% T6 d
How to Get Accepted into a CPA Network2 |& ?- u0 {* u% I. P" u
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place( B) l3 b5 K3 B
to start looking for networks is Offervault which lists offers and lets you compare payouts across8 E' ^ C' p. @. F+ p) F( p
different networks.
5 c3 w" x5 ~% Q% l% m; vOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
% D4 f$ J% X& eapplication and be as specific as possible about your promotion methods. Usually some time after
6 w: R: j- c, e7 N/ j+ dreceiving your application, the company will call to interview you. The phone interview is a critical
( n W6 m9 }8 R n. Fpart of the application process, and most networks will deny your application outright if they can't get
. ]4 D5 M; z" w' @you on the phone.; B& Q' r, o3 h7 O
Often, the person who does your phone interview will actually become your affiliate manager after
' A* I" I! V9 n9 qyou get accepted, so it's a good time to put your best food forward.8 g. I2 v# |, m5 Q; j( `; n% m
You might not relish at the idea of someone grilling you about your internet marketing methods over! W1 u$ z1 K* y) r; R
the phone, but trust me, this part is critical. Have answers in mind for the questions:3 t3 f1 a8 s* y' m
What methods do you use to market offers?
1 [+ j' ]) G' T* ]5 XDo you already have a website you will be using?; q1 S3 y+ X& R1 p0 y# `
How much is your advertising budget?
# m+ u# O( ?- Z7 t& C, Q' [5 Z4 N5 [What other networks are you a member of?9 Q9 c' u: k; y
Who are your affiliate managers at these networks?
+ i( L4 O: x# q C$ _Do you use social media (Facebook, twitter, etc.) to market offers?7 s1 c8 r; k: Q6 _" r7 n* G
How much traffic can you drive?4 L4 ], v) _/ b/ E5 A
Do you have a personal recommendation from anyone who is already a member?
( q% c) c2 X, x) mOnce you provide satisfactory answers to these questions, the network will approve or deny your' v. u7 |/ G5 C; m Q: t W, c. R
application. If you get denied, just keep applying or call someone on the phone and try again. Be/ N0 @3 V* `9 E1 B1 l+ S) q* e
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
2 K: Z" o: ]3 T- w" xfor the network can be helpful.
% `2 O! c+ S2 Z; ^6 M! PTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate, N" F, _& J" S5 [9 U
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network* C [0 r: O" n. S v# {
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
8 T3 C4 X8 |1 _5 }. E `2 Mpeople can open a lot of doors as far as networks are concerned.7 t. ^& ]! J9 m* X: W8 w3 p% S t; m
After You Join a CPA Network
2 V4 M: ]9 P9 xOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
- z5 w1 X3 m. E- I& n% v- t: yand make an attempt to get to know them a little bit.
% T& s o9 i e8 `# lFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their. u; Y; ]- e5 i1 F, `
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
; {. `0 g1 Q* A; M" X( v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
+ a0 R) y E( f; Y! T# Zlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
0 N, t$ m4 V7 J1 dbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus: T6 V, p& E& q* p
email.% T( _ N# I8 z( d) U/ N
For more helpful info about dealing with affiliate managers, check out:
7 u% F/ H, `2 D+ ~3 L$ i9 ]- _3 Qhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
! x5 p+ T7 i l8 a6 u( N5 Jhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
1 {) ]$ N- Y6 `( Z' o3 Q; e/ |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
: q+ i8 f/ {0 o0 v! z* hSet Up Web Hosting9 H" X* p. T' K9 ~$ u! G. L9 v
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
, d5 b! j2 K/ Y, k; G' M4 X9 Gabout internet hosting. In general, you get what you pay for with hosting. When you use a shared/ G; _# W9 F% w
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
2 K, Z: G/ H. U5 M7 b0 A- Bwhoever else is on the same server as you.
, l& C$ ~( H% }7 cSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast) J6 m! d9 }3 x2 F6 U3 ?
enough that the visitor can't close the window before your pop up is even shown. You have about 3' w |) u9 ^" W2 }2 B
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.! e7 u, C. r/ [) Y+ }
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
- g) |) ^; W3 g m- shouse full of roommates (hosting customers).* x2 M" [' u. x' q* G! x; {
In shared hosting, this is like having roommates where everyone has no specific designated area inside5 y; g& O) @3 R' j+ M( i1 t
the fridge where they are supposed to put their food. Everyone just jams their food in however it will$ D! }: O9 `/ l4 T% P, g7 u" w$ K8 ]
fit.. a6 n* J, D+ ]2 W/ w) r% G
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
% j: x- @1 ~. c2 ythe rest of the roommates, by virtue of simply needing more space and resources to accommodate) G/ Y" I; r, z" M) ^
their food. Everyone else's food in the house has less space to take advantage of./ a8 Z. N" O& k" J a Y/ |" J
If you have less server resources to take advantage of, your ability to serve popups will slow down. For8 [# {2 u1 Z' K* Q/ }3 m* j7 \
any type of hosting this is a bad thing, and especially while running PPV traffic.# k, s3 I3 R- `: B1 ]
In the case of a virtual private server (VPS), everyone in the house has their own designated space% o$ |! E* `* {
inside the fridge to put their food, and other roommates can't come into that space. The server is1 e) y4 w" r! h9 s- c; y2 c, n* {
partitioned, so that each customer can only use a specific amount of resources at any given time.2 l7 q, |" H" I. u9 T
A dedicated server would be like having the whole fridge to yourself. All of the server's resources& S9 o. X" w+ @
belong to you and no one else can use up those resources. This makes it possible to serve much more3 J- R7 y! g8 t6 W& Z& X! |
traffic, faster.
- B' e: p$ j8 ]At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.2 u. S, j: q" V& D' B4 Q* r0 u
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is, B! a$ j% ?- ~8 ?' {* E
here:
7 z% W( m( T6 T3 ~http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
+ a1 t% e4 r0 T5 x2 _* sVPS&highlight=hosting
3 a* m7 \8 n9 fDedicated-Hosting-vs Shared-Hosting
9 ~& Q8 |2 v3 V1 G' D1 Qhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-: C# P) t5 {+ I3 E
Hosting...Your-thoughts- E9 c- a( e% P1 w/ P" R1 G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6$ M, S- Q- W% ]
Hosting Providers for PPV4 o9 b' y7 S) C( Z
Beyond Hosting& j8 [/ ^7 B/ `# X
http://beyondhosting.net/
# }* M- M+ _ i. i2 bWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment. C; r8 e |8 v, F$ a2 F/ c' G
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when2 D* a1 n2 K4 x9 o+ L
direct linking with PPV. Also, these guys provide great support.5 a+ m$ U% ]3 E0 p& k' P3 o
Prosper202 Optimized Hosting0 s3 o8 _4 C7 r4 q2 v+ R
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
: n5 s5 N9 k! P, I; e# r( K5 hCPVLab Optimized Hosting
+ j, G; B1 V) q9 Vhttp://beyondhosting.net/CPVLab-Hosting/
, J3 [7 K- K6 E4 pDomain Names for PPV
2 Y1 I) o& ]3 K- v' A$ ~Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is% z: B9 p3 j6 h) o* P- o
where you're going to host your tracking software and your landing pages if you decide to make them.1 [* |; h# K( t c" C+ x
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,4 x- m+ r0 K0 Q3 w F2 k
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
- c* j. P5 s( a \.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a! [: A% o, T2 q- U
term or build a whole website.4 R4 Q0 d% b8 p6 ]# G4 y6 }) n8 O! j
After you buy hosting, a domain and get those all attached to each other, the next step is to install
2 R0 @6 k1 m2 o4 }. |" \tracking software on your domain. This is really important, because it is necessary to track your
) l" q/ E1 ]. r: s0 W7 Lconversions down to keyword level so that you can optimize your campaigns. Without proper
3 U+ @4 U; |# k- D6 e( T, d: L5 htracking, it is impossible to know what is working and what isn't.( ~1 x$ U5 p4 ]- p
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software0 y! g9 ^6 ^( J2 m1 Z% f2 t1 S
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
8 @4 C3 J$ d; ]" j2 a0 ~Prosper202/ Y q/ a) z$ G& J. K8 H
http://prosper.tracking202.com/apps/- ?" H5 g& D" ^- m+ E# G- [
CPV Lab: s' i- f- |; n- B: \, @4 W
http://cpvlab.com/3 `; `- [4 h* I; {$ `; V
CPVLab Help Videos
/ w5 y) X+ x$ n( |8 Ahttp://ppvlab.com/oweiw/oiurw/vdm.htm
* x" K. T, f/ ~ yAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
* } L) b. M, b* i3 ?industry standard.9 [! f' l% p4 l4 _. g% U0 `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
+ g" ]6 B, i% o8 l' X5 nCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
# }5 j" s9 }5 u/ u9 w' T: c% J% rgood support if you have problems with your installation.
4 h8 Y0 x6 {0 M7 B1 r. i; FTracking 202
/ T) r- O- V5 P1 F4 ]2 q5 c+ R( zTracking 202 is the hosted version of Prosper202. You can create a free account and then build your. e- W2 C. [5 i7 d& V
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user$ X5 r+ A# [1 l5 V1 s, v3 B5 \
area.
) P F% ]+ q" v! R$ rIf you choose this option, keep in mind that your tracking software, one of the most important parts of# \% |$ P# ]0 j& h
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
+ @6 J" }* S6 }) C4 D+ zinterface, and their hosting.8 `/ \0 K" F9 n/ u7 S2 B
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords r* D0 ^0 T2 h5 u
and targets which you are bidding on. Leaving this up to chance in order to save money could
( e# p$ p) `$ {potentially leave you open to huge risk if someone else caught on to what offer and keywords you
- E5 ]* Y) @: Y5 b4 S6 Cwere using.& v! Z5 Z& p: L" z# c+ a
Choose An Offer3 J2 i+ e7 [! M" y/ b( Z# c
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.4 N2 o# Y% I/ u Y6 o+ ^
Lesson on Offer Selection
* V/ ]6 z4 A! O! q }http://www.ppvplaybook.com/forum ... on-Selecting-Offers( m B' E( L. v$ {( t n
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
* L) e) K% h9 l5 r/ N& qTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
% U4 r9 p6 j7 W% G( V4 KLeadImpact as the traffic source.
- Z4 r/ m6 U7 ?0 v9 p& q: {Now the best way to learn how to put all of this together is to just get started. For some variation in0 {* ]% j. N+ K3 J: q6 W
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
9 |, k4 w) v2 ecampaign.
3 j- \9 w4 |/ e+ }* T- X) `8 q% QWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
" r6 Q( n% t& i& N" s5 X4 m6 |page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
g/ E! t$ ~. ]9 u" T7 o' f, |that all traffic is accepted.
: A+ B8 {; K" ^3 YFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
! t- y9 O! e+ |This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can# |7 y1 g; j" W# \- w; D% b
get creatives like banners or images specifically for the offer.
( F: D3 P$ K3 K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
# p' K! p* [! ^" D9 e; fBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
9 ~; a& p, ^& J2 t! G' F' K2 rtrack my keywords. Without doing this, it isn't possible to see what's converting.
$ Y; C5 ~3 W- X, n% `In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:* ~- n$ I2 m# W1 d# E" g8 f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
6 l' T4 b' {$ M4 t' KIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the+ Q! A& n6 f) g0 o& _% S) a6 _
bottom of the page:
0 ^+ |4 S2 B3 ~/ p9 p0 U4 L" ?5 ZNext, I have to cut and paste this pixel into my offer at Ads4Dough.
' e. T' t {5 EClick on the offer → pixels → Add a new pixel and this comes up:- }" a; d& L& U {9 ^
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL. W$ e- F# \9 D+ C
from your software into the box that says 'Enter URL of image to load'.
9 {, _. Z5 X* J! _4 ^" t# w! ]Once you do this, it should look like this:0 W1 Z6 u2 G* ?0 q n6 M% Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
! V1 j, @/ r4 y0 `' p( R$ p" EClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
5 R* P; u" ^$ ]6 m3 xNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
9 {" H: v3 Q/ A6 I& Z( j2 C( m& bProsper or CPVLab.
& y1 }# K; L5 w0 U1 c! ]" \2 W/ ]& j9 d- t0 D3 w# y' `
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