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PPV GUIDE [PPV新手入门][28页]$ M6 l' p0 `: G" b
详细的请下载电子书！8 ^* N8 n# Z& O% ^, d) G/ k' b
, ~- f/ r' a, c) A" Y7 k4 }
$ E3 B( G! A) tNewbie Guide
3 v3 k5 u& f% m8 G6 WPPVPlaybook.com
. p. L) g! T m9 PTracy Shaffer! a5 c' g# L n' L
David Ford; g. B2 f; Y+ C6 ?' u9 Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 14 Q6 }9 m% q* {
Getting Your Mind Right to Start Affiliate Marketing4 H' J& x6 Q! e1 u
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
; A; U3 C p' B& @ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where3 O* q6 Z) x5 Y3 c
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
6 Y: e5 M3 T. g: u& V0 B( nwith any success, these claims are laughable and far from the truth.& X# X0 D! ^' m, C- v$ y
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash2 L1 t/ i5 C, {7 G4 }6 b6 I, U0 P
flow management. The main benefits are the low barrier to entry compared to other businesses, and% g9 C% u& t; I# x* m( A+ ]2 T5 q$ [
the ability for a marketer to be a one person shop and make an incredible amount of money with low0 B3 O6 ~$ q8 T s- w) L# d5 O9 }
overhead., a- p; k* \; y! E d/ e' P
The winners in this business are the ones with persistence when nothing works, who know there's
1 g. [; F3 o2 A% R5 r- ? bplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.- E- f( I! ]2 h, P
The cold hard reality is this: virtually everything in the space is changeable, what worked today can! Y- R8 K2 p2 H6 {& G; V
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
7 @+ h i! _& m4 k+ x& @8 C- c& |Most of these things happen suddenly and without warning, and they all contribute to the amazing
& }2 v0 ^; t0 e1 o+ O" s" r+ m, Plearning experience available to anyone with a few hundred bucks and the ability to open an
8 x) u" \ C, U- jadvertising account.
: ?& l. ]+ T- @* d3 X$ vYour competitors are willing to work at this around the clock. This isn't a push button, instant business4 f8 l+ O3 E# C% S
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet) D! y F; ~; ^8 p! a+ n, F F
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
- B; j7 {/ e* e9 k! \/ ~trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
; k# L0 H5 I' W7 e7 zWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you e7 h8 g. n9 g; T6 _
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
; L3 `* g! e3 R9 Q/ X4 Ustarted building.
4 i" B' ^4 z- }( u! ?. k3 BThings you need to get started:
2 i2 B5 u; |1 h* H) i1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
" b2 [/ }: G; X) i x2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
7 @' u+ x4 V% B! ~' g8 A3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
+ L; o! `. `- }2 }5 f# O* M3 O4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
' v9 s( ^ _/ }This guide describes from start to finish, how to get started in affiliate marketing by running traffic4 T+ c c/ ?' Y, x0 \( L; m
with PPV.& g+ i" C# l/ m7 e
Basic Getting Started Definitions
1 a" [3 Z+ L7 W0 H; U+ Z! m$ ^9 GAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more% t" b. P% o; l. G4 L8 z
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main+ k! R' L" g. I( W4 w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
" b m; V8 z8 g, ctypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
! e; Z% ?. r8 d# n- |4 ~( M9 E3 eCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate/ g6 {9 h" ]: Y" m4 v# H6 t
receives a commission on that product. An example would be the Amazon.com Associates program,* o* b* S7 f$ o
Comission Junction or Clickbank.
3 e, G. G( U2 Z7 ~7 i9 E8 ]Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes3 Y1 ]4 f8 i7 [4 s# C. I
an action like filling out a form, submitting their email address, signing up for a service or sometimes
$ J) P+ h* |+ R% H) G& w! \buying a product. An example would be Ads4Dough or Neverblue.
/ C3 }8 U/ X, l; L7 J4 uAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
8 k; S" `9 y1 D) taccount, getting the affiliate approved for offers, bumping payouts and just about everything else
7 R* n. y* W6 i$ f- D. Mrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
+ |& {$ J K/ M8 t! q( T6 n, eright from the start can really help you.$ L$ c. W1 f6 u7 D" `3 d, Y G
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
2 X+ \' a0 x6 F3 Y4 X ~# w! Zin pop-up form through downloadable software on the visitor's computer. The advertiser pays per% v; N7 p# m! T' t5 y7 V
view, starting anywhere from .01 or .015.1 ~# f8 \# p! X/ ^" ?- n! F
In order to use this type of internet traffic, the affiliate can sign up with a number of different
6 D. x4 _6 g: l4 t- Qcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
0 e7 G- `" z: b. M1 ]) SMediaTraffic, and AdOn Network." W6 a" A- K g- {, A; {: \
Don't popups get blocked by pop blocker software?2 a2 t7 f s, A5 k7 B# p+ d
No. Popups are served in a new browser window as if the visitor had opened the new window
( c4 A. F4 y2 p$ @themselves.
4 g! j0 O, e0 Y0 L& K, p( zHow many popups get served to the visitor?4 ]/ s& E% A& h& u4 V
The number of popups served varies depending on the PPV network. Some pop more frequently# V& R) F% @( s; c1 z$ d( j1 u$ Y
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
& O- \- o$ P$ C8 pserving this kind of advertising, so they have to toe the line between keeping their software
" ]6 D- l* w$ Z. F. k5 odownloaded and still making a profit.
' u/ |( g+ t" D5 m/ f1 nIsn't this type of software bad? Why would anyone keep it on their computer?+ S) G4 G0 O4 y1 r6 G9 @
No, this type of software doesn't harm the user's computer.; Y1 B: w+ K8 M" p* X* f7 J( @2 s
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
8 n$ G, F5 T& g8 `. R" Itoolbars or videos to place the software on their computer. The visitor keeps the software in place so
4 E# j7 e; M9 P, V+ v8 qthat they can continue to have access to the incentive.+ z/ o5 a* |% S* q x: z! ]) a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
8 f( E/ q* G7 g* u; A. R$ bHow to Get Accepted into a CPA Network# p9 E! y3 t8 ` F$ [2 v- \' m2 X2 ?
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place5 B( f' ]8 d" U: a8 @- k/ K
to start looking for networks is Offervault which lists offers and lets you compare payouts across3 e( C3 _' T- { E- ]" K
different networks.
- Z3 r" r# O2 O. {7 n5 y! rOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)% w$ C, c2 \+ h3 o' I: o
application and be as specific as possible about your promotion methods. Usually some time after+ L, Y( B) l# ~5 d, {! {# C4 T4 E2 A* B; U, l
receiving your application, the company will call to interview you. The phone interview is a critical3 |4 ~8 Z! E( L5 w# E# k
part of the application process, and most networks will deny your application outright if they can't get
- u ]* k3 d& {9 e8 ^$ j- ?, myou on the phone.
9 g9 }, S) R3 q) n2 g& bOften, the person who does your phone interview will actually become your affiliate manager after7 C% [& h; G1 O4 Y! I/ i+ V2 j7 T9 f9 Z
you get accepted, so it's a good time to put your best food forward.
! L+ ~# g; v2 E- F/ F" M9 D) I" `/ eYou might not relish at the idea of someone grilling you about your internet marketing methods over- v/ X4 T& F% @$ F! C" f3 b3 @
the phone, but trust me, this part is critical. Have answers in mind for the questions:' e" j% p/ n8 ]' E4 O4 m& Y7 S
What methods do you use to market offers?. M* m! { s" {; I: e& S: u4 z5 |3 V9 N
Do you already have a website you will be using?$ R Q+ B3 K! P# G5 R/ V% u4 Z
How much is your advertising budget?
+ a) Q' f# M! M) E, {What other networks are you a member of?6 h Q0 W- b3 G1 n7 H. U0 M& \! c" V
Who are your affiliate managers at these networks?
* D( a. h! v2 A9 Q4 dDo you use social media (Facebook, twitter, etc.) to market offers?6 D4 z& K) s V$ ^/ J" M7 {6 [! ?
How much traffic can you drive?
) l U! l; l6 r+ F1 dDo you have a personal recommendation from anyone who is already a member?
. ?) S) O C2 cOnce you provide satisfactory answers to these questions, the network will approve or deny your0 ~$ m' E: y9 `7 l) M+ }. S9 i
application. If you get denied, just keep applying or call someone on the phone and try again. Be
* {7 u- Y" q3 h4 y. v" ~: h( zpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
6 d$ m( \8 R Wfor the network can be helpful.- J _2 K9 p" H; ~; z% q0 }: P
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate) W! U! `) N9 \$ ?2 ]) W1 a" O
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
. }# B2 w$ i ^2 uowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know0 w& u, n$ Z2 ]! y6 H
people can open a lot of doors as far as networks are concerned.7 F8 C3 D2 S7 v) } j8 C
After You Join a CPA Network
. j3 _/ \- H7 K( mOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
' [+ g+ ~2 f7 |and make an attempt to get to know them a little bit.! L: j( b) k/ }6 a3 g) F
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their2 z# D ^/ ~. ^$ S, Z4 s- q7 O
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
# U \* J; ]3 Q6 [: ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4% z$ c' d A" l: v2 J, @, t
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
( a; ^3 o+ x: q& W: e1 m+ A k2 U( i" vbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
9 h- r# L2 A- H. p2 C+ D* Qemail.
$ ~/ n: Z+ D& O& D! H; _' L( R! R2 IFor more helpful info about dealing with affiliate managers, check out:
# E5 V" a' h6 P; g. Phttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
9 ~0 i( Q8 B2 ehttp://www.mrgreen.am/affiliate- ... iate-managers-want/
# r7 d7 ]" \) d! U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5" D& l8 [) q! v! |+ K4 y
Set Up Web Hosting
8 c5 K) D+ Y1 D7 ~2 v( T5 g tGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said; Y2 Z2 L4 [% v5 G
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
+ b4 \# _: z5 }, chost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with$ t8 T, s$ q% b# M& G7 c9 K
whoever else is on the same server as you.. Y' q4 P3 J# O. _
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast) w! m: ]; n8 ~" T
enough that the visitor can't close the window before your pop up is even shown. You have about 3) Z% [3 r% s! e! _" H) D
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
$ H3 w% V( w; _8 R8 PTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
3 y$ Q6 N; M$ j0 f/ |7 Dhouse full of roommates (hosting customers).& C* p% m* f' t* n- M6 j& ~
In shared hosting, this is like having roommates where everyone has no specific designated area inside( e" B2 \$ ?0 a( b. {+ z# }
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
: B& R5 o! ~+ @: D& |fit.
4 S4 e2 [9 G! g" U1 BSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
7 Q- X0 X; x6 z% l1 S* `the rest of the roommates, by virtue of simply needing more space and resources to accommodate
( N* a/ M7 v% d* d$ r* Q3 _! Btheir food. Everyone else's food in the house has less space to take advantage of. O9 F G; c5 T+ v
If you have less server resources to take advantage of, your ability to serve popups will slow down. For- o& ~+ C! ^- j/ q- }3 Y0 a
any type of hosting this is a bad thing, and especially while running PPV traffic.
$ G4 Q/ ?! w4 i( ]7 K; U. AIn the case of a virtual private server (VPS), everyone in the house has their own designated space
% n& P7 a0 y& H6 h5 v# @& Yinside the fridge to put their food, and other roommates can't come into that space. The server is: u0 S* [3 U2 S8 h1 t; P- y
partitioned, so that each customer can only use a specific amount of resources at any given time.6 G% Y" [" k" ?8 L( V% h
A dedicated server would be like having the whole fridge to yourself. All of the server's resources$ B& X6 `$ Q. n! i# L: |
belong to you and no one else can use up those resources. This makes it possible to serve much more
9 q" ^/ l% \# ~7 b0 Ytraffic, faster.
4 T7 m5 B2 ]& X9 p( W, PAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.! J1 Y+ e, y1 Y- y
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is1 i- V5 Q6 ~( {& G
here:* @& P0 j* B0 [* T% n. G
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-1 e! A& y1 Q! r( ~9 |/ C; ]
VPS&highlight=hosting5 g$ o q( X: w- ?
Dedicated-Hosting-vs Shared-Hosting9 G) V, B4 [1 B! R. e
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
* b3 B. {2 {! xHosting...Your-thoughts8 v; @5 ]6 L9 H1 f0 F u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6: o+ k- M, |& |
Hosting Providers for PPV1 g) e# a4 U/ w* r% k7 y
Beyond Hosting% Q) q# W. ?& f" ~2 v
http://beyondhosting.net/
6 ?! |/ L+ p1 W, W, KWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment+ ]- Z* b, I! }; ?' a: V6 W" c
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when0 q6 I$ z/ Y! Y; w7 i
direct linking with PPV. Also, these guys provide great support.3 U: _: D4 I# x' |
Prosper202 Optimized Hosting7 m4 @3 x- K0 v( K
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/4 k: c+ C8 G: P- f
CPVLab Optimized Hosting
- M* U+ Y6 D! t/ I3 w: P' shttp://beyondhosting.net/CPVLab-Hosting/
; t. h4 E( y; B# v K+ B5 M8 H# YDomain Names for PPV
! U6 o) P/ ^$ }7 K; i& COnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
$ l+ N) V: H$ |# f3 z+ x% b5 Mwhere you're going to host your tracking software and your landing pages if you decide to make them.) L1 D- r; e! Q# x1 @- H0 ^
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,7 [* i6 s( p$ d7 g$ h
bland one is fine to start with, to host both your landing pages and tracking software. The .com,* u) m/ R9 C, v
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a9 [, h/ c M8 s3 y! l
term or build a whole website.
" f9 e# R! b* w* SAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
: E. Z ~ b& Htracking software on your domain. This is really important, because it is necessary to track your
+ x3 m9 |& R% Nconversions down to keyword level so that you can optimize your campaigns. Without proper
4 I4 q6 B( T3 q5 H( w! t7 @* [3 }4 mtracking, it is impossible to know what is working and what isn't.1 t) U. Z& x7 _3 n+ h
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software% V7 l; c7 L- w& Y
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
# L1 I2 y; M; _: U! q1 c; oProsper202
& u) b- J1 K8 {1 ~9 s1 Vhttp://prosper.tracking202.com/apps/
+ @" X# X! o O9 o1 s4 k1 ZCPV Lab, i( S* _, e+ P9 U5 L! K
http://cpvlab.com/$ }+ K H: u: e% D5 _; z ]6 u
CPVLab Help Videos
( j% \. N3 f, O0 M4 }http://ppvlab.com/oweiw/oiurw/vdm.htm
# [4 N+ o4 k& n, W6 rAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
- N/ o3 S! c& n( m9 g- j# ^industry standard.- Y* V+ G, k7 f/ Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
& p2 M; h* q' h) c9 cCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from* X9 L# r n( w: k) H
good support if you have problems with your installation.
2 c2 z' {* J8 v+ Q& d" `' vTracking 202
- K% L2 t$ [8 C7 F- k1 N# E4 p# JTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
: J- c6 j) ^: [9 B0 d1 r6 Gcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
0 P8 P& O3 i3 Z+ oarea." X& S2 s6 ?- o4 M) c6 W
If you choose this option, keep in mind that your tracking software, one of the most important parts of. d7 @- u0 \( ^
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202, o0 m6 F# z2 F
interface, and their hosting.& f$ `1 B% c2 a' T- D' f
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords% Z' Z4 R: B* \7 Z
and targets which you are bidding on. Leaving this up to chance in order to save money could
/ D# G' H7 m: |1 n' L2 Ipotentially leave you open to huge risk if someone else caught on to what offer and keywords you6 {: _" g4 ~% g' E g0 P: z M- h% Q
were using.0 Y: k- Y e3 U( O
Choose An Offer: l; D1 r: W; M8 I' S$ {& [# ]
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
. t% Z& w: `2 a( oLesson on Offer Selection
- m4 x k, ?. c9 e3 Y8 Y: i4 Fhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
+ w- q2 F b$ @& n' S5 iIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.& j/ @$ P: V* Z- V( h$ B: n# m9 p
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using3 w. D9 G8 b' l" t2 d7 J
LeadImpact as the traffic source.3 c( ?( u9 B' s% _3 C
Now the best way to learn how to put all of this together is to just get started. For some variation in
9 ]+ s2 t9 y( O6 b! zthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked5 I% B" ?! Y' l: _5 R$ i
campaign.
, m* r1 O" o/ f4 Q" _$ c6 WWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
' u" n2 S5 o) ?3 t8 E, apage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
# H, c% ?2 B& B8 cthat all traffic is accepted.) v& W7 m9 z- ^# E
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits." E! ?6 z, k' x- ]; g+ K
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can1 ]$ j6 Q5 Y/ K9 a( e% `
get creatives like banners or images specifically for the offer.
" P$ P ?+ P5 v& w. _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8, I. x+ E# c0 W% U) n
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can, y9 G, C$ h; I" Q+ R7 M) f' S
track my keywords. Without doing this, it isn't possible to see what's converting.4 |+ U b* T- }( V$ q- c4 v
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:0 H5 G3 f! W" ?6 Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9$ k' U- v. [) ] b9 v
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the z% A$ T ]4 Y6 d4 ]
bottom of the page:' R+ ]2 x+ c/ o& H- ^6 ?- { n
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
' m1 X' I& ?9 {Click on the offer → pixels → Add a new pixel and this comes up:
0 H% c) Y' D6 c4 k6 @( W OMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL6 a) S* B! F: U- k* |$ P
from your software into the box that says 'Enter URL of image to load'.+ p, g3 z9 r/ N0 O; ^/ H9 a) `6 |
Once you do this, it should look like this:% u' u* J9 @$ Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 102 Y* e9 q: D9 Q1 d
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
_+ W' |9 X0 X, Z- e8 ?. HNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
3 a0 Y) r7 v* G% VProsper or CPVLab./ k6 Q2 B* |$ ^1 t7 `$ t2 T2 }0 P
. x X7 m7 s% d) Q2 y |
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发表于 2012-12-27 18:47:17
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