|
|
PPV GUIDE [PPV新手入门][28页]( p) r+ v6 `0 N* p0 b
详细的请下载电子书！
$ A& o, P: a* _8 T) l
* q" j$ Z. h+ B5 ^3 w, C7 {) k4 |/ X- Q( f6 R- p# ?
Newbie Guide- m: R# l! E, Y- G
PPVPlaybook.com
4 o& x! I6 ^5 F- G- L( l* f* C4 R# yTracy Shaffer
6 Y$ e& a' ~9 v& Z3 RDavid Ford0 _7 t0 f4 f3 e% C; J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
$ ]: a2 q- x' n+ @' _Getting Your Mind Right to Start Affiliate Marketing
( K' \& W8 f( E8 M& ~6 z+ wThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an# W$ e+ ?8 d, j! @
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where. A% _* }2 b, I' o5 T
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
K# [- u( H9 w, b4 ~' l4 wwith any success, these claims are laughable and far from the truth.( O- |0 x& A1 y( i; o! T
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash( N) {% C8 \. u7 X |/ T8 n
flow management. The main benefits are the low barrier to entry compared to other businesses, and
7 U/ f+ T+ u4 i5 Kthe ability for a marketer to be a one person shop and make an incredible amount of money with low
, U# y$ ]' b5 h; Aoverhead.# \/ c' n; O4 D- q" j1 ^
The winners in this business are the ones with persistence when nothing works, who know there's" c* U v. T! _ J9 J7 p
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.8 ?: h6 }. \, R, u1 Y; s& q U
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
( K4 R1 I* Z8 c& @$ }" Ostop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
2 y3 ~- q2 ~/ b; Z3 cMost of these things happen suddenly and without warning, and they all contribute to the amazing
/ L, B. Q1 L5 f; e$ x! i6 ^learning experience available to anyone with a few hundred bucks and the ability to open an
5 j* ]8 Y" ^8 @1 k' |4 Tadvertising account.
- g# w: n/ F. _! y% m& QYour competitors are willing to work at this around the clock. This isn't a push button, instant business& a4 N3 `- u) O3 j# u8 ?5 U
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
8 j% C: Q3 K: L0 U6 u" `# qmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,3 o: s! d, ?& E1 ^$ B3 @
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.: x9 ~2 n2 {( ?3 o$ f+ m7 \4 \
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
0 L4 ]( j2 j! e$ P: T' o" P9 Nstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get, }9 ?7 N) M; r
started building./ S6 B8 k$ T9 r
Things you need to get started: n- s8 j b2 x8 B5 w# i
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
! O4 u5 [4 y" _" Q0 m1 ?7 {2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
, u3 n* W" C4 \3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)* l W2 r( X6 m8 u8 E
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
- g7 y) j$ j/ [; f9 {This guide describes from start to finish, how to get started in affiliate marketing by running traffic
; B; v9 {, X# l5 Dwith PPV.
# L( z' S1 F. wBasic Getting Started Definitions% `& R& R' K i& t
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more( m" F j7 X, z) F1 U
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
% e# g9 C6 M8 B, m5 t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 29 A0 k! M1 s n l, A7 k5 x I V
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).6 o6 w5 t4 N; G1 n( H
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
) T8 V, U1 k- Q( K. M( P( ^# nreceives a commission on that product. An example would be the Amazon.com Associates program,6 @) e0 p5 k9 _, n4 d
Comission Junction or Clickbank.4 F9 \7 A1 `1 D# `
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
! s% A3 ?6 i6 l% E5 n3 Jan action like filling out a form, submitting their email address, signing up for a service or sometimes, P c4 m# w$ b; h7 K( L% ]
buying a product. An example would be Ads4Dough or Neverblue.
* e. z c9 i2 n' G# Z* g/ nAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
8 H7 p! t! ?* Z5 R# V* r% t5 \! i1 e2 Taccount, getting the affiliate approved for offers, bumping payouts and just about everything else R0 I& R9 I" s0 p- u
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
8 |" D2 ^; ]5 o( v' v @right from the start can really help you.
! P S* `7 s7 Y VPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served+ V, l- y R: v& s
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per O6 ^/ u4 O7 s1 e$ e! o6 R0 M% X* Z5 [
view, starting anywhere from .01 or .015.6 k u! h- \. q: c+ {2 N
In order to use this type of internet traffic, the affiliate can sign up with a number of different
+ c9 s8 I5 o1 bcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
" w$ t) u1 [) V9 \0 NMediaTraffic, and AdOn Network.7 K6 m3 \% M2 |0 {; u {
Don't popups get blocked by pop blocker software?$ z+ m7 [& s2 C1 e0 X4 u8 A: A
No. Popups are served in a new browser window as if the visitor had opened the new window7 J. ~: v v/ g5 F) U6 K1 \+ R$ P
themselves.. ?7 u- O Z( {- z
How many popups get served to the visitor?
9 ]- T0 B: c; B7 k2 ]. c: uThe number of popups served varies depending on the PPV network. Some pop more frequently
5 y+ s. z: m9 D. v, V* @0 |1 n+ R2 a(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by5 k# j% ~- t8 `2 j" q# Z K1 S, h
serving this kind of advertising, so they have to toe the line between keeping their software
; ^) i, m. }% l5 v9 g! G) ^% h9 wdownloaded and still making a profit.
; Q4 O! U9 T" I$ f5 LIsn't this type of software bad? Why would anyone keep it on their computer?
' d+ ]; B+ Y( t8 L0 N2 KNo, this type of software doesn't harm the user's computer.+ m, L: n$ M- a
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
9 E* q, [3 a8 O" Q7 B$ Htoolbars or videos to place the software on their computer. The visitor keeps the software in place so
( O! Y J) y1 G1 O. ]' o8 S9 M5 K, Q' zthat they can continue to have access to the incentive.
; L- g0 h2 O3 V$ D" {6 Y4 |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
3 M9 T+ N* S. r' Q+ x, cHow to Get Accepted into a CPA Network0 }+ i6 I0 d V" |; L
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place, V4 G& X# \+ ?# k- j* Q
to start looking for networks is Offervault which lists offers and lets you compare payouts across" A1 Y& |6 l4 H7 t6 F+ `- C
different networks.
1 p7 D6 H2 h- s( i8 z3 C' z* v5 e& WOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
, A1 o9 B4 } s ^. o6 {application and be as specific as possible about your promotion methods. Usually some time after$ r' `2 X! ?7 K$ w
receiving your application, the company will call to interview you. The phone interview is a critical
r/ l- m# z1 j2 Bpart of the application process, and most networks will deny your application outright if they can't get
1 _3 M8 h1 ?) ^+ i uyou on the phone.3 V3 r' v( U, a
Often, the person who does your phone interview will actually become your affiliate manager after' J9 s- P- }) [) ^: \
you get accepted, so it's a good time to put your best food forward.3 b. }3 [ S7 v5 B5 g$ ` K. D" O
You might not relish at the idea of someone grilling you about your internet marketing methods over+ b2 T8 y4 L: b9 X9 U8 A
the phone, but trust me, this part is critical. Have answers in mind for the questions:
}8 n" o7 g, u2 M6 Y3 bWhat methods do you use to market offers?
: x7 \; w a% u/ o+ qDo you already have a website you will be using?5 \2 H- T: F4 [& j6 X
How much is your advertising budget?' c& U Q: F) P8 @& X% B! y6 h
What other networks are you a member of?
8 t; A+ {$ L; }# k! b9 ZWho are your affiliate managers at these networks?% U+ H. W3 G6 ^, P. Q& h2 n3 C
Do you use social media (Facebook, twitter, etc.) to market offers?; F- t( t: d0 b% ]( r- D/ O$ a
How much traffic can you drive?
7 K3 `% Q; W( {0 B# B) }Do you have a personal recommendation from anyone who is already a member?7 O' F$ P2 [- p" z
Once you provide satisfactory answers to these questions, the network will approve or deny your% h$ E7 o/ M; w" z0 A2 w
application. If you get denied, just keep applying or call someone on the phone and try again. Be' \1 S( ^* F. `) i
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
8 V1 |7 B6 w8 r- S& S9 v) C! `: f7 @for the network can be helpful.
_& m! z! Q( {3 Q$ _To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate' n* ^) T% k4 m8 ^
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
! j* ~4 d, Y/ P* qowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
( `# X6 |" {; c* mpeople can open a lot of doors as far as networks are concerned.$ F* D7 b3 C" ]. X$ X) m& ~% _
After You Join a CPA Network
S$ K# Q$ N* {4 H& F% n7 F# lOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
I Z: E# Z3 O9 c" ]- Rand make an attempt to get to know them a little bit.
5 a( q- N+ Y( E6 m3 q; CFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
/ a/ t/ e6 M" M" p, ]- _weight in gold. Start feeling them out from the start and try to get to know them. Once you get
- @; v: T0 C ]/ {3 A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
& r* Z: H8 a( d1 T) E6 tlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout _; a7 M. H& r
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus* q- Q- ? P+ N5 Z9 ~8 Z' \) K
email.
, Q4 p+ J, o: t/ d" P* H. k0 TFor more helpful info about dealing with affiliate managers, check out:
( x$ H2 `4 B$ @) [4 v2 thttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
" \- D# I$ ^) ~2 C. C8 h" U# {/ i) l# hhttp://www.mrgreen.am/affiliate- ... iate-managers-want/3 u O" G: g+ {7 V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
5 a3 Q/ T5 _7 V3 @2 c) u) lSet Up Web Hosting) [% g$ T s! |# E5 b
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said& I5 [0 G" X& U5 [( V
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
, _% L: _; u K8 A; _5 Hhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with8 j v9 W( f7 P( r: N V
whoever else is on the same server as you.; `6 T( ^/ H- ^/ k
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
, e9 v# B; R4 y' Genough that the visitor can't close the window before your pop up is even shown. You have about 3( S9 M z0 `' z/ X3 T
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
6 }! s8 n7 h& I/ B( _* [To explain the difference between types of hosting packages, picture a refrigerator (the server) in a- X7 `7 `- q& B7 \: s, B. Z
house full of roommates (hosting customers).
- j9 l5 W! N* g! g+ ~% xIn shared hosting, this is like having roommates where everyone has no specific designated area inside
- }: G4 h9 `- \) e# R# j! Rthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
2 G# U+ r" }- @: qfit.; x" F' M7 {# ^) H4 r
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than5 @3 i% V0 M, j: c" O% v5 i
the rest of the roommates, by virtue of simply needing more space and resources to accommodate& c7 r/ O2 {: r+ g5 G1 _$ E6 i& |' n
their food. Everyone else's food in the house has less space to take advantage of.
/ J& u4 n$ i ^; DIf you have less server resources to take advantage of, your ability to serve popups will slow down. For8 x/ l( [( [1 i w1 l0 l
any type of hosting this is a bad thing, and especially while running PPV traffic.
% M+ j) r5 u: KIn the case of a virtual private server (VPS), everyone in the house has their own designated space& u. l- F' x9 r9 O2 q
inside the fridge to put their food, and other roommates can't come into that space. The server is
8 z. Q/ C2 d) ?) o4 c0 x1 Xpartitioned, so that each customer can only use a specific amount of resources at any given time./ a& g6 b5 T9 v3 a- d
A dedicated server would be like having the whole fridge to yourself. All of the server's resources9 C4 K( i; {9 Z" E' d
belong to you and no one else can use up those resources. This makes it possible to serve much more7 o- f! w$ e" y4 [) t6 t4 Y; h- x$ [
traffic, faster.+ }0 U5 f, D5 I) C$ t- v3 ]& }
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
$ l$ Q. j/ y2 dAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is- k; U5 T0 U: T- B
here:. M8 F* f* j4 A" L. E
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-1 ]$ e- M+ I) m& n8 V6 [
VPS&highlight=hosting
5 y8 h. J: I' m5 E; w, FDedicated-Hosting-vs Shared-Hosting
' r* X% u9 f6 K) q8 Ohttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-) s9 i4 a1 a% E; E' H& j
Hosting...Your-thoughts( P: S; E% e/ V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6* J1 ^/ H3 r: r4 N& n* H& ]
Hosting Providers for PPV
" _" u( s+ w2 YBeyond Hosting3 c, h4 f Q: H
http://beyondhosting.net/& X- x$ N# I- E* {; J3 L
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment- ~* z# }) s" K/ q1 Z
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when% E, [; b, J& B0 m, f' Y. j2 @, S
direct linking with PPV. Also, these guys provide great support.$ h: R% Q( Q2 {* z
Prosper202 Optimized Hosting
* z5 V( |6 `; o) Hhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
! R. k% P& r) U3 L$ LCPVLab Optimized Hosting
# h* X6 s0 o, |# p3 Z/ E6 y; c& Xhttp://beyondhosting.net/CPVLab-Hosting/4 w X! N2 F' M' E) F4 x' j
Domain Names for PPV
+ \9 P9 l C- D$ ^$ H1 N" YOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is, i U/ m/ G/ _" _& w& h
where you're going to host your tracking software and your landing pages if you decide to make them.' e2 `* g. I( s) N0 h$ ]* S- |1 e# y
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,7 [8 ~8 X5 s: R" m
bland one is fine to start with, to host both your landing pages and tracking software. The .com,2 Q9 K# G) E% B6 {3 K
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a* Q! [% z6 G) ?, v( e/ F9 @4 @% z
term or build a whole website.
5 |# k9 R7 T1 Y9 C+ NAfter you buy hosting, a domain and get those all attached to each other, the next step is to install4 l. \1 P: ~' `# e, E( s3 @6 x2 }
tracking software on your domain. This is really important, because it is necessary to track your
: R6 u! ^. a0 T2 A4 `, n4 Vconversions down to keyword level so that you can optimize your campaigns. Without proper
- v2 [& i7 n% R" q* xtracking, it is impossible to know what is working and what isn't.
1 h' b3 v( ^' k) F* H: P$ dTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
" s$ S N- m9 a# y( s) zis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
$ D- O( Z# G$ t' Q2 Z0 kProsper202
: G) P& o! Z9 ^0 ^5 u& G# @http://prosper.tracking202.com/apps/ Y |, j5 }0 c# N: s# u
CPV Lab
9 v, e. V7 {; w# B5 yhttp://cpvlab.com/9 y" P' t. j" P! V4 G: M t( K9 ]
CPVLab Help Videos
3 X3 C+ D( l$ |$ \+ M# H; g9 @ Ehttp://ppvlab.com/oweiw/oiurw/vdm.htm
* A- g9 @; G" D; n1 E& x: O6 @As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
7 Z5 }+ Y) I1 findustry standard.
) g& J* y2 J& X, Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
$ n. Y/ T6 n8 b$ iCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from( J, U0 B, l8 ?/ _: K0 y' H: |
good support if you have problems with your installation.
5 [7 ^9 k& s$ F; f/ b$ ^9 bTracking 2027 c6 q) [! T7 V8 F
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your% P" Z2 B" D0 L9 M* t8 h
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user0 r8 ^: J+ S, q3 Q" l& i
area.
- g6 h% M. Q3 `3 b9 U$ `If you choose this option, keep in mind that your tracking software, one of the most important parts of9 H. X) N2 _( _$ ~
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202& K* |* Y3 d9 U# p/ ]: C7 d" _- H
interface, and their hosting.3 N. \+ i l: @! n$ E
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
) S( _/ n7 n# V% q5 oand targets which you are bidding on. Leaving this up to chance in order to save money could8 c% W# s8 H3 X' z5 S) m- X
potentially leave you open to huge risk if someone else caught on to what offer and keywords you' W& |5 }( h/ X; d# t
were using.
$ \% a7 h( E5 ?2 X+ P, M3 D& M; H: TChoose An Offer. f# x8 g# A6 j& N2 V
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.( d9 a* d7 X8 a% t2 i, [1 P
Lesson on Offer Selection
7 @1 J, M, n jhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers. K: s; L& Q; G- w
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.: A+ d$ O- q w" [" f/ h
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
" r: d, W. l0 }$ _- yLeadImpact as the traffic source.) b1 P7 }' c- T2 a8 q0 Q
Now the best way to learn how to put all of this together is to just get started. For some variation in2 b5 M& D9 H Y. P
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
6 p% |+ e$ F: ~$ g5 n( Wcampaign.
$ u3 G" `5 d) ZWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
( G) K) r* |, q; K6 Fpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says+ P7 y" ?( o8 ?) D" G7 N. a
that all traffic is accepted.
6 M" ?: ^2 P, |$ C DFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
; t3 a) g1 Y8 V R9 E7 `This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can1 ~ E: ~8 J1 P$ O. O0 t
get creatives like banners or images specifically for the offer.
( m, N, y+ c; v8 ]- e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8! L; O6 v" Q6 u
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
! G$ Q8 f, U5 K4 R/ ytrack my keywords. Without doing this, it isn't possible to see what's converting.
1 j- e) ]: ~& e9 R+ {. `# Z! cIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
4 {1 H3 t6 K5 N/ R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
8 V1 G+ B& a5 h& }- SIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
* K) c+ V" c. V! o, bbottom of the page:
* Q) d' @- a Z( SNext, I have to cut and paste this pixel into my offer at Ads4Dough.9 u( @# F8 M6 H* S3 k, Y1 @+ [( z% u
Click on the offer → pixels → Add a new pixel and this comes up:- \! O" }3 y) P( d' R
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL5 z4 R4 V$ Y1 c P9 d
from your software into the box that says 'Enter URL of image to load'.
9 p# S; V% o$ \, x. G; c. iOnce you do this, it should look like this:
) P( z' N. o# X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
5 b4 Y% S0 W, Z, y+ ~Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
/ p) x& s0 q! U/ D* iNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
0 m. l. a- e+ JProsper or CPVLab.- i; u* T5 p" ~) O0 n+ ?$ S: x5 h
7 Z9 k2 b, g. b! F3 _$ @
|
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
