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PPV GUIDE [PPV新手入门][28页]
8 V0 U6 w# K) `. d: C详细的请下载电子书！4 t1 e6 E+ r5 }2 a$ z1 B6 T3 B# Y9 P
' X1 n/ q% S; |; x+ X
; x( W% ` r# r; T2 T6 t* j1 iNewbie Guide
7 \3 r" h6 Z: Z3 l0 x, zPPVPlaybook.com
) S* B6 w$ X aTracy Shaffer
) t' s7 @, n5 ?David Ford
6 l! R/ T! g9 i) t* n' |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1) A {8 J6 d% @3 A: L( C! O$ q. }
Getting Your Mind Right to Start Affiliate Marketing
/ O6 ]' [% u" J! C, {) T nThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an* G8 L8 I9 F% U% t1 C
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
" }6 c1 x0 `, C0 Ryou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
) m8 E* E# I* O$ x5 s; a3 Bwith any success, these claims are laughable and far from the truth.: ?0 C' R S1 ?* D, S
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
$ p' K3 M+ I( r" C. V0 Pflow management. The main benefits are the low barrier to entry compared to other businesses, and4 ^: H+ ~' |7 d& p g4 U6 ]
the ability for a marketer to be a one person shop and make an incredible amount of money with low2 i( ^2 d# \: q5 E
overhead.
; F8 i) I0 L7 C+ w/ a. M7 D6 kThe winners in this business are the ones with persistence when nothing works, who know there's) D: z2 ]. C0 y
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
0 P: T4 @6 i, h9 z! YThe cold hard reality is this: virtually everything in the space is changeable, what worked today can- Q5 p! R& Z6 ?$ N3 J
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
# R! g3 @% y4 ?) {Most of these things happen suddenly and without warning, and they all contribute to the amazing
$ c7 f! o3 L, Z* ^learning experience available to anyone with a few hundred bucks and the ability to open an
, W( y$ h5 M- ?/ fadvertising account.
2 F6 ]& g! d5 m+ j0 |) P0 jYour competitors are willing to work at this around the clock. This isn't a push button, instant business$ l* \. I# [1 G- n8 Z5 z. v3 u
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet, h* S* p4 W6 z& @
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,6 c" a2 D! C4 {' B4 a' @
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.2 V1 X# p* ^" e4 @( G9 _1 }
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you8 r2 F) @8 F7 r* g
started building PPV campaigns right away from start to finish. With that said, time to jump in and get) D& o7 s* q9 q6 g) w c
started building.
+ J: x( ^ G7 \& t9 w! AThings you need to get started:$ e. o2 ]% r, S- F
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
3 j; L7 o2 K2 i2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)* I% ]( V% R% x! a0 F5 B6 U
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
4 h; F) G, n) b( G; B( F" {" W4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
. @. w1 y2 o z8 ?- z: PThis guide describes from start to finish, how to get started in affiliate marketing by running traffic7 l6 g+ X, I" Z: W* G+ m
with PPV.2 v# d1 `2 c% ?, Y9 M% D' J
Basic Getting Started Definitions
" j) x% p, x2 u* }2 J6 M" n' vAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
- P5 i6 x% q4 ^% y5 t- caffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main0 v+ @9 n3 Q* f( o( w$ u& L7 {6 I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2# a9 l: X C' ~7 _
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).; I* ~: Y4 @! J" L4 w
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
& I) U1 B) M8 J& zreceives a commission on that product. An example would be the Amazon.com Associates program,
[- y+ @) B9 S4 F' GComission Junction or Clickbank.
8 H0 Z! v- b3 pCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes4 ?2 l# m2 O' N( P G$ c
an action like filling out a form, submitting their email address, signing up for a service or sometimes% @* U& U- i; P9 G
buying a product. An example would be Ads4Dough or Neverblue.
" [% f9 v9 K3 P, e3 `$ v7 fAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's0 V/ z5 Q! ?& u- B- E
account, getting the affiliate approved for offers, bumping payouts and just about everything else
4 [9 w" k- G7 k7 Q: nrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager( M5 a+ r! d1 M4 F4 V! x9 j
right from the start can really help you.
* b4 ~5 {3 e" m9 |9 WPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served0 U* D/ T. B; U0 ?# k& A
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per l' X- |2 P }# m6 q) A9 L' H
view, starting anywhere from .01 or .015.) b) L8 _5 c& G7 |2 a$ `: N) R
In order to use this type of internet traffic, the affiliate can sign up with a number of different
9 x5 x4 Z2 C* tcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
" n/ [: V3 i, T4 c+ u- x; eMediaTraffic, and AdOn Network.0 U1 a! t4 h3 O" o k# y( v
Don't popups get blocked by pop blocker software?$ U3 ]( [' V) x( w
No. Popups are served in a new browser window as if the visitor had opened the new window
1 B, u9 X8 @( `2 h1 bthemselves." o1 M! Y/ T# T$ V$ s+ a0 i
How many popups get served to the visitor?
3 N! \5 k( S+ g" w9 bThe number of popups served varies depending on the PPV network. Some pop more frequently3 v7 {+ F9 v* ]: }( F; }. N7 k
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
% i7 t' b4 X* Y- G) X: _serving this kind of advertising, so they have to toe the line between keeping their software
. K$ U, r8 u3 z% E( W K7 o# Rdownloaded and still making a profit.+ w, Q8 `. c0 M- G' P7 B3 d" Y
Isn't this type of software bad? Why would anyone keep it on their computer?
4 E) I- P* e, p2 Y- t4 J* yNo, this type of software doesn't harm the user's computer.& H# v5 D V1 M4 D* n. v
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
; c: f6 v/ m I1 Utoolbars or videos to place the software on their computer. The visitor keeps the software in place so
+ G; B- B) }6 ~) [+ nthat they can continue to have access to the incentive.3 { i6 ]# I+ @! m4 Q& M& N& B# _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
0 e2 V/ q$ D8 |5 D* f$ h: u1 dHow to Get Accepted into a CPA Network
% s" V3 ?4 F2 I( X* ~9 |9 HIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place2 b; j3 T" u2 h: k
to start looking for networks is Offervault which lists offers and lets you compare payouts across
. N* B2 W* O- [/ L+ E+ Hdifferent networks.* N: D% i$ R2 r+ s. s# b
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)9 r2 r! \& N' S0 d; H1 a
application and be as specific as possible about your promotion methods. Usually some time after
+ o7 @& S! ^, [8 @receiving your application, the company will call to interview you. The phone interview is a critical. ^1 V3 @9 l2 V' e& M2 t) ` m' ^
part of the application process, and most networks will deny your application outright if they can't get
3 t1 p7 @9 e$ H) E7 }& f& K5 Tyou on the phone.
3 z+ V: `. x$ A' [* F. d0 f& UOften, the person who does your phone interview will actually become your affiliate manager after0 n6 Q; ]1 g. _
you get accepted, so it's a good time to put your best food forward., V! ]/ g1 e6 E% t7 X9 S
You might not relish at the idea of someone grilling you about your internet marketing methods over
. s1 \# i9 {$ L) [: s& w& f$ hthe phone, but trust me, this part is critical. Have answers in mind for the questions:
$ K) o+ p8 H/ x8 i( b+ o) r1 ZWhat methods do you use to market offers?
9 y% A# G8 Z: i; M0 c+ Y: oDo you already have a website you will be using?
; k, Y5 j, l( J) @, QHow much is your advertising budget?+ g, f. J$ _3 V& W! V
What other networks are you a member of?
( T# M# q1 q% {, \Who are your affiliate managers at these networks?
1 d! u% k9 y8 L3 ]+ Z# {Do you use social media (Facebook, twitter, etc.) to market offers?6 s7 k# F$ y5 H4 \
How much traffic can you drive?
# T' S) N- o, w* f; [7 IDo you have a personal recommendation from anyone who is already a member?$ a x8 K6 B5 K2 B% @
Once you provide satisfactory answers to these questions, the network will approve or deny your8 v0 G$ ?/ y& e
application. If you get denied, just keep applying or call someone on the phone and try again. Be
9 I+ I r. u/ P! {persistent. Also, getting a personal recommendation from someone who is already an active affiliate( f. x7 T; `& h W
for the network can be helpful.
* Z3 N9 \( Z8 T( aTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate' K; D% R0 d" o* c l! r
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
9 M q1 j/ c* ]# r) d% Zowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know" G, J3 o! R6 M
people can open a lot of doors as far as networks are concerned.
3 _& f1 `* A& k- d8 X8 DAfter You Join a CPA Network' p* i( K* t1 K( F- g0 n
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager: q- f, ^9 i8 m
and make an attempt to get to know them a little bit.: Q$ Q6 g7 e. [* X, k* g
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their* S# K6 H! z# ~. a
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
U' q1 V( @ D* }' W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 47 g7 }: H, S H
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout7 x5 u" } M- Z1 j. K
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus& E- Y0 B( G' G* R
email.
* ]. O% P& R! |For more helpful info about dealing with affiliate managers, check out:
% }* G4 n4 X& i* u' Phttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
7 f4 o$ P: E" m% ?http://www.mrgreen.am/affiliate- ... iate-managers-want/3 G- b. a4 G/ e2 Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 55 K; I7 \/ K$ B' a8 i! u" ^1 e( }" r! [
Set Up Web Hosting2 r0 K2 p1 p% }$ B
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said$ D9 q* y5 K' I0 t; R9 V
about internet hosting. In general, you get what you pay for with hosting. When you use a shared3 K7 z* `5 ~7 l$ m3 K5 o
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
3 m, |) W4 `# X0 uwhoever else is on the same server as you.
$ D6 I# f6 h& rSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast) R% ~7 E3 W$ _
enough that the visitor can't close the window before your pop up is even shown. You have about 3: d6 v3 k# J! P0 J& ]8 B
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.! X* ~3 D* c, p( d# T
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a1 ^; G: t8 B5 Z9 K0 O, }! D
house full of roommates (hosting customers).6 P* B4 E! {: ] m' K$ L
In shared hosting, this is like having roommates where everyone has no specific designated area inside& [8 Z; N m [' l' O( |- d
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
. ]3 L; S( F* Z' ~6 Q( X( |fit.& o. q' P) g2 \2 y- N: h
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than* _. y E# k. X& Q7 T
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
& T0 ]) Z) m& W1 [) Ntheir food. Everyone else's food in the house has less space to take advantage of.* W( t% Y& J& y: P
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
* S6 m" C# k0 K3 A7 C; E, Pany type of hosting this is a bad thing, and especially while running PPV traffic." a+ a a% Y- L. _3 | U
In the case of a virtual private server (VPS), everyone in the house has their own designated space
- W, |6 S+ u& P6 _inside the fridge to put their food, and other roommates can't come into that space. The server is( {/ [7 R& X, O- |0 R
partitioned, so that each customer can only use a specific amount of resources at any given time.6 {- I# Z) K8 r
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
' X1 j* m2 s* ?; b2 Sbelong to you and no one else can use up those resources. This makes it possible to serve much more+ [5 J& @8 q$ s8 K; @3 |) N& q
traffic, faster.$ X: M0 f; x8 p& ]1 h' U$ y% h0 ~
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
+ u4 q! }+ n2 C# F8 oAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
8 n+ G/ l, }4 E \here:
& o; g6 W# |& R; a$ h! F @+ nhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
! i- E% o: O0 J" F! r- u NVPS&highlight=hosting
( C5 ~' u8 \/ q1 r( TDedicated-Hosting-vs Shared-Hosting
2 t; B4 m. T: k$ \' d1 Z8 _http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-: b5 F; y0 C+ j6 r- y6 ^
Hosting...Your-thoughts
$ t2 q# z3 w5 ], f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
" D: N. g% M @ o3 w' f7 I; QHosting Providers for PPV
, Y4 V# O& c U. KBeyond Hosting
) Z. L J* c! q; m7 A- ?- _ z* ghttp://beyondhosting.net/
6 ~# g: W' c$ s# V; s2 l# CWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
[: L& E2 @: B) ~8 creceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when) o V# w( S, R, ?/ e$ r
direct linking with PPV. Also, these guys provide great support.) q- T4 ?) n: w# L2 I! F" N
Prosper202 Optimized Hosting
; d3 v) x; b* e/ Nhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
3 f3 {! [& A- l( q9 [1 _4 i0 UCPVLab Optimized Hosting
. M2 V! A P4 ahttp://beyondhosting.net/CPVLab-Hosting/: E4 A& n* P4 V6 P9 |3 W- q
Domain Names for PPV
& K+ s ^2 _' T6 F! dOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
6 {; \/ s" g) S- C' z. hwhere you're going to host your tracking software and your landing pages if you decide to make them.* T, ? D) W7 U; Y
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
' M, y, i) ~* N3 J- o0 R* u k3 S8 ^$ d3 cbland one is fine to start with, to host both your landing pages and tracking software. The .com,) ^9 Q0 R$ J' [( E
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
1 C# G9 j$ B9 L) E$ Uterm or build a whole website.3 }# N5 P* A! ^1 w- M
After you buy hosting, a domain and get those all attached to each other, the next step is to install. V5 v; ]; y% U! ]& w8 c
tracking software on your domain. This is really important, because it is necessary to track your
, H4 ~1 Y, C$ K& X- u" H* V6 L0 jconversions down to keyword level so that you can optimize your campaigns. Without proper
/ H9 Y8 V' [; _& Rtracking, it is impossible to know what is working and what isn't.: P9 g3 Q, I% P1 [" R
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software& I; D3 |8 J" u8 C8 d( J: A
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.) u) z4 |: J# ^/ M: A; A
Prosper202" k! l m, ~4 R" ^" |9 P( f8 |; ?1 L' [
http://prosper.tracking202.com/apps/
/ r1 x, X. W; ]0 E3 s. @5 SCPV Lab
$ Y9 ~2 H! P' W' V0 l" dhttp://cpvlab.com/+ }/ v( N+ [2 I% g
CPVLab Help Videos/ i: l8 N" e5 q( d
http://ppvlab.com/oweiw/oiurw/vdm.htm
y. r* a( w7 Y. f, ?As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
# k, b/ B" u" R& A7 _' s$ H4 Q! Iindustry standard./ e1 ]5 X; M7 Y5 ?( u' ^- c& X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
& g2 m# J1 B/ B4 t4 O9 Q& I( r2 ^' o, kCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from1 r& N7 O' i r2 k9 w
good support if you have problems with your installation.
2 T e/ w( Z4 n/ L8 p2 ^Tracking 202
8 W4 t2 t# u. K2 X9 I7 M, ^Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your- ^* r% |+ k" a6 R
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
" ]7 M/ a2 @# k+ A* v( `area.) O% J3 i v2 a1 w( t4 A3 a& V
If you choose this option, keep in mind that your tracking software, one of the most important parts of( a' D- G, U9 y% w4 v+ |
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
0 j/ j; M2 }; @interface, and their hosting.( i; L, i2 ~5 I0 k9 b9 F# y
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords. B( {; L5 |: ~5 u
and targets which you are bidding on. Leaving this up to chance in order to save money could
4 r; T8 m" u: f* h, W Ypotentially leave you open to huge risk if someone else caught on to what offer and keywords you7 s8 l' o; Y0 R0 b
were using.4 N; M+ y9 G/ c! {9 G9 T
Choose An Offer/ @2 [6 i" _4 n( m" ]" s
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to." [: y0 T: D2 _9 C
Lesson on Offer Selection
. u* _% q& A# g( N" F9 Khttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
4 K! v% W6 M6 BIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
1 ` Z! s s: k) J+ OTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using% D6 m+ n! i5 v) R! E
LeadImpact as the traffic source.
( q( R* f# ~+ y7 J( tNow the best way to learn how to put all of this together is to just get started. For some variation in
" p1 n; S' t4 {3 D& othe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
0 {# }3 s$ E2 [% kcampaign.# _" V. U- n% Z, v
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first6 k7 g' H7 h, Z! w8 F L
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
: _9 h3 b4 O3 |& F& t' Ethat all traffic is accepted.$ P7 m' h# p3 o P5 c) v, K
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits." M! D/ m( }! h% A" Q& c, r" b! q
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can: i9 H; d9 B( e. i( @. R0 F: e
get creatives like banners or images specifically for the offer.* f; K ~4 f& B! g' @. _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8 T3 }+ {8 p" m4 q% ?& L
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can' w5 h3 e% s& r; n
track my keywords. Without doing this, it isn't possible to see what's converting.
' E1 a, d: S6 z0 V& _In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:7 M4 O: M* o- i" R7 _% F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 98 U: D% Z# t q; W1 O u
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
" o6 k9 y$ p8 j9 ]: C- zbottom of the page:0 N" m9 H& {6 g8 s
Next, I have to cut and paste this pixel into my offer at Ads4Dough.) \+ C/ N. P' {
Click on the offer → pixels → Add a new pixel and this comes up:7 T7 l& T( x$ Z& ^7 ~$ @/ m7 s8 V
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
7 K; h* E7 v7 F% `' afrom your software into the box that says 'Enter URL of image to load'.
* C3 t4 p' x/ v: I7 f1 s) d* POnce you do this, it should look like this:7 s& Z p! f! {# M ~9 {7 f; {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
; |2 r, K8 G8 Q& S; iClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
. w7 W7 V: O* O/ {: O% jNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
. X |4 I2 S* _Prosper or CPVLab.
1 {8 h! x; ?3 m
7 u5 C% c. |+ P) J2 S |
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