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PPV GUIDE [PPV新手入门][28页]2 P9 i5 c* R6 h2 c3 o9 g j
详细的请下载电子书！- A+ g; A2 M3 J; c
4 {. q: Q, K6 e1 f* m8 P3 u0 ?2 F
" b5 w2 N* e, A' t9 J/ s2 G7 q: DNewbie Guide$ c9 Y7 r9 z9 q+ M7 }
PPVPlaybook.com- G3 c( m2 j: j$ U! E- v$ v& q5 {
Tracy Shaffer9 I2 p; ]9 ^0 Q* t
David Ford
. U$ I7 g i0 c) M( R$ C p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
0 f! x& G0 e0 E, B7 r: |Getting Your Mind Right to Start Affiliate Marketing
" u# w% X( N" D; H0 ?. b9 RThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an/ A+ _) [* Y7 _9 n1 h* {5 A; Y
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where: I0 B( h% v4 N6 z* B
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
; S3 r7 P- `8 O5 T1 `! i2 m) mwith any success, these claims are laughable and far from the truth.
7 j3 q# S- L$ h4 U/ vAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash. x; C' ], U1 C9 W1 y, ^# ?$ e
flow management. The main benefits are the low barrier to entry compared to other businesses, and& K9 T F, l5 O! F x
the ability for a marketer to be a one person shop and make an incredible amount of money with low
# I, [& }: S( @; _3 o- i- X# Eoverhead.0 w% T7 r7 u3 i9 G2 }
The winners in this business are the ones with persistence when nothing works, who know there's' z' A: g8 r8 }! J3 s
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.6 a! Z, ]. g* `" L. G& _ w7 C e
The cold hard reality is this: virtually everything in the space is changeable, what worked today can9 D: g1 I% X6 u# ]5 y5 i8 x f
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up., L* ?+ |# R9 k v# B n
Most of these things happen suddenly and without warning, and they all contribute to the amazing# F& k8 L. i3 u* a% V. f# E
learning experience available to anyone with a few hundred bucks and the ability to open an/ Q' E d5 K) T) ~- v( P' v
advertising account.. E3 s4 a4 i% a. u5 ^) u( o
Your competitors are willing to work at this around the clock. This isn't a push button, instant business {% R7 s. M( p5 V
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
- e& v+ i7 n* k5 H" v! W6 fmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
# X: ?. w3 S, c+ j" e+ |" Z5 @trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
' {( V0 g5 R* _ n2 CWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you E' Q/ h& l8 S% b7 p) U+ R$ ]6 r
started building PPV campaigns right away from start to finish. With that said, time to jump in and get9 L i' W" T: z! }9 i) C1 n
started building.6 z2 O4 } r2 J5 _8 N* a- b2 a4 ?; [
Things you need to get started:
. @7 ~: c9 c+ L$ P6 K# h1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)# Z* t9 L5 P8 f$ ^ m" ~
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
t( U9 _9 i# S: f3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic): O) A, i7 T, ?3 m$ ]& |- S
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab), X! o9 }- c$ Z% f) r8 v x
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
9 W1 n4 g3 N: L Wwith PPV.
+ R7 |# e9 J8 H& UBasic Getting Started Definitions
0 _/ }+ B, v2 L! tAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more. }$ p( W$ O# O7 [1 I
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
1 B( b1 U/ |: F& s" P) `! K4 H; k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2- ]" c8 K: f9 ^/ b/ f( `3 q
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).8 a0 I9 `1 i7 n% N c# Y' [
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
8 r& \2 ~ f4 d( Oreceives a commission on that product. An example would be the Amazon.com Associates program,
8 v% E: T7 ^2 Y1 {2 F2 U9 x; wComission Junction or Clickbank.
+ I6 I6 H! j% T2 r, J6 oCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes0 K/ F. L( w# {' i& T1 @, ?
an action like filling out a form, submitting their email address, signing up for a service or sometimes
; j) m( U/ J* u( K% h1 qbuying a product. An example would be Ads4Dough or Neverblue./ z5 {3 m1 \3 [2 H& O. J
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
9 d8 h' D" A8 U6 ^/ Vaccount, getting the affiliate approved for offers, bumping payouts and just about everything else6 ~) g0 a1 u, V7 y4 T
related to an affiliate's account at the network. Having a good relationship with your affiliate manager3 v& {) a5 [( J' n3 D# P3 F
right from the start can really help you.
4 m# A! K: ]& [+ K3 ]PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served2 N' U8 T. U! Q+ p( @
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per; u! d" l" j: J/ j7 ?! y; b& x
view, starting anywhere from .01 or .015.6 {9 k5 }: r6 g4 ]6 k- }8 z: |
In order to use this type of internet traffic, the affiliate can sign up with a number of different
0 G) ]' P: Z0 Q% l9 {1 L1 Ccompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,1 O5 W1 v; \! ^) r* p6 u
MediaTraffic, and AdOn Network.
/ z' E5 m( |+ F2 A) ^% @Don't popups get blocked by pop blocker software?" m: j4 ]+ b0 Y- N+ b
No. Popups are served in a new browser window as if the visitor had opened the new window P" Q; [2 R% N
themselves.
0 t1 F" D" ?4 N( hHow many popups get served to the visitor?
! S E2 n. m5 G6 mThe number of popups served varies depending on the PPV network. Some pop more frequently* s; E0 q& M! Q4 Y& H" p: M; @7 l
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
1 Q& w3 I) Q0 ^8 nserving this kind of advertising, so they have to toe the line between keeping their software! e3 Q+ A2 W) _$ e
downloaded and still making a profit.! k" ^3 W( {$ ^. p
Isn't this type of software bad? Why would anyone keep it on their computer?
{% {5 G, H; F2 S% d( T* X! M& zNo, this type of software doesn't harm the user's computer.
: [# o9 I A' G& E. B1 uCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
) L' c0 O, n m1 c. Vtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
+ O( e4 ^( l5 m* u( N) vthat they can continue to have access to the incentive.
0 t. W) @7 [1 @: Y" p1 }- N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 38 U; H3 P7 f( [* ]) F
How to Get Accepted into a CPA Network
M+ X$ b* O4 v% AIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place0 G5 X1 ?: l( ?2 [, i
to start looking for networks is Offervault which lists offers and lets you compare payouts across
; ?. ]/ J9 m/ V. G! V! cdifferent networks.
0 J) M4 i2 A- I3 S9 ^4 h0 nOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)& C1 Y/ B& Q" V' M/ g$ ]6 `6 X
application and be as specific as possible about your promotion methods. Usually some time after
( i( o5 P0 ]6 {$ f, U0 x* \receiving your application, the company will call to interview you. The phone interview is a critical8 W/ F8 s/ U2 [+ | i6 O* d; ^% i
part of the application process, and most networks will deny your application outright if they can't get0 Z% ~! u$ X" }' i5 Y
you on the phone.
! f2 J% j9 C$ |; lOften, the person who does your phone interview will actually become your affiliate manager after+ E" M# d3 I* y3 i
you get accepted, so it's a good time to put your best food forward.
5 }; r! W! D4 i4 j+ }( {; x0 D: XYou might not relish at the idea of someone grilling you about your internet marketing methods over9 A' M1 ~0 H5 J8 t7 F5 i. j9 Z
the phone, but trust me, this part is critical. Have answers in mind for the questions:1 s7 `( @: n' O, I' r- S
What methods do you use to market offers?
8 H# ?+ M) e+ O* y& ?- S& KDo you already have a website you will be using?
& Q" w) b& n. }2 T OHow much is your advertising budget?
+ ]7 U0 N5 G" Z- L, O0 `4 y) QWhat other networks are you a member of?7 l+ D$ S4 O: H% u; e/ u) h. V
Who are your affiliate managers at these networks?
* n8 Q) X6 o# M! F" dDo you use social media (Facebook, twitter, etc.) to market offers?
5 _7 J0 D8 B7 O( E( q6 yHow much traffic can you drive?
" v/ M+ {6 B, n z( G, _Do you have a personal recommendation from anyone who is already a member?
' E2 f0 X' Y+ f' _! t0 i: g: DOnce you provide satisfactory answers to these questions, the network will approve or deny your
# ~, c; f' G% R* U# J5 u0 h# Iapplication. If you get denied, just keep applying or call someone on the phone and try again. Be* m' Q8 p" y0 V0 O
persistent. Also, getting a personal recommendation from someone who is already an active affiliate, |+ E$ f- K$ z8 T7 m+ j* b
for the network can be helpful.
1 Q7 K- s3 V& e( o8 OTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
. t% s. d c' ^5 J/ w) `1 @$ YSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network- q) x+ P4 M+ \
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know; d3 q* R% c! `. `+ x, f9 k
people can open a lot of doors as far as networks are concerned.% M v( u* e7 i$ ?( a g4 {
After You Join a CPA Network
8 @) M- `: }' ZOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager* K$ A' [# Y0 n) a( h
and make an attempt to get to know them a little bit.
4 a- y: ]* m- U( T7 T4 ^Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their3 J+ I* G$ L3 w
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
$ G2 G. _+ Z) Q6 }" Y5 l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
6 v }+ a! W: Y' w6 ~6 ]larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
# s+ O" D" d3 B8 d7 j0 q7 G9 w7 m6 N$ ibumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
3 p: j/ V1 N' b* i: n' temail.& b3 J& P) k# H. R } @" Z, I
For more helpful info about dealing with affiliate managers, check out:
7 e7 j. R6 A' N8 s. G$ A- [http://ppvplaybook.com/blog/musi ... -affiliate-manager/
( e' y; \* v5 f- ~7 rhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
- s8 D1 U0 f5 x2 @: m( r0 c+ w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
4 k. v" {$ Z. \1 vSet Up Web Hosting
2 {. b, A1 o$ s- y# rGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
* d3 Y% {5 G7 D4 B& e; Nabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
. W, ?& F3 ]1 A, ]' ]host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with6 `$ N/ ^9 w5 s u
whoever else is on the same server as you.
+ `! _4 h: E! g7 u1 Q ISpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast" z( @2 P9 w* ^
enough that the visitor can't close the window before your pop up is even shown. You have about 3/ ^5 A2 }# t; X
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
1 n, b) n2 W" Y6 {9 J- z+ ATo explain the difference between types of hosting packages, picture a refrigerator (the server) in a) x0 C( n& Y. o2 y+ ]
house full of roommates (hosting customers).
3 g& E8 u4 r) a; PIn shared hosting, this is like having roommates where everyone has no specific designated area inside4 ~5 n! F6 a5 A9 v+ d* U9 x
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
6 Z- `& V: |/ x1 wfit.! V$ d: U8 y: N/ p
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than+ L, Y. f, m! v# S* L
the rest of the roommates, by virtue of simply needing more space and resources to accommodate4 \* ^: O1 z7 |# p: G
their food. Everyone else's food in the house has less space to take advantage of.
8 v* q5 n! i8 o X9 t2 P4 x' QIf you have less server resources to take advantage of, your ability to serve popups will slow down. For0 M4 ?* D h0 G" @- O- f9 a
any type of hosting this is a bad thing, and especially while running PPV traffic.% B8 `" g$ A6 I3 ^& m1 f. U& I
In the case of a virtual private server (VPS), everyone in the house has their own designated space5 k5 b% h- Y( B: I. f, ^
inside the fridge to put their food, and other roommates can't come into that space. The server is
2 Y& y, ?" L$ _. _- f5 zpartitioned, so that each customer can only use a specific amount of resources at any given time.
7 \" _ |6 t- }1 a6 \1 bA dedicated server would be like having the whole fridge to yourself. All of the server's resources
3 [2 j9 p2 V9 b% Z, Hbelong to you and no one else can use up those resources. This makes it possible to serve much more3 L3 | R$ y5 @
traffic, faster.$ w7 V. {4 G7 d. J7 i1 ?+ s( A
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.3 C- m4 \, v/ S4 j
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is |' o9 P" ^& s1 k& r1 s
here:
( {& d& p* v* k9 v' Ghttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-8 p8 q2 e+ _/ {' i
VPS&highlight=hosting- c/ x' G. |% ]2 o8 d- m
Dedicated-Hosting-vs Shared-Hosting
, b+ n( z6 i/ {1 `# X3 p0 C( C' Bhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-+ X+ Q" B3 j# s" b! T# T& X
Hosting...Your-thoughts, d8 x! B+ o8 K, G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
! S& F5 O9 K% {" {( ?* s8 ^Hosting Providers for PPV. W7 w; y( o( N% E' Y/ M
Beyond Hosting0 P7 e& Z8 y, N
http://beyondhosting.net/
: j! Z6 e! m1 l( fWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment2 c$ h! {, V3 v+ k9 [
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when9 y: A. ] y+ h3 p. \% Z" n. e
direct linking with PPV. Also, these guys provide great support.
# D3 r+ z- H6 d. v0 j0 Z! dProsper202 Optimized Hosting$ `. p, T2 T4 N5 U4 [ X3 l& x, ^
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
+ a. }4 Z5 }9 Z) y# \+ zCPVLab Optimized Hosting: z5 @1 [$ Z% {8 R s3 r
http://beyondhosting.net/CPVLab-Hosting/" I* D+ X* {/ X. [) Q0 T% }
Domain Names for PPV' X( e& A( u( Y% U0 Q) h; v
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
3 O5 ] n" w, z+ l1 w: Iwhere you're going to host your tracking software and your landing pages if you decide to make them.
& G' S) B+ [3 OOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
. m$ d% U7 |: r7 H" Lbland one is fine to start with, to host both your landing pages and tracking software. The .com,+ ]! Z+ m& {- e
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a5 u! {8 I2 [/ V( X
term or build a whole website.
7 v! Q$ c4 |1 f1 y% x+ gAfter you buy hosting, a domain and get those all attached to each other, the next step is to install! M7 B- R! M* F8 r
tracking software on your domain. This is really important, because it is necessary to track your
- Q$ T& y3 G( cconversions down to keyword level so that you can optimize your campaigns. Without proper
+ g- Z! e% W# E3 |& |7 Itracking, it is impossible to know what is working and what isn't.
( v4 Z) ]* W) p& FTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
5 k2 S' P( ?9 R9 c& `2 V! His beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
- y, @# i0 X3 V1 a* yProsper2024 P' M7 Y) U9 N
http://prosper.tracking202.com/apps/3 A4 D0 z0 h" @2 ~0 t
CPV Lab
( C2 @- x/ X2 e$ R$ Jhttp://cpvlab.com/
* n1 p# R' Z2 i. I: v" WCPVLab Help Videos5 a: F* g) I5 L( u0 t3 P# e( L
http://ppvlab.com/oweiw/oiurw/vdm.htm
. n7 z' \% T% wAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
3 Y. i1 F4 V- {5 I% F- G, k, V& r! Y; hindustry standard.
* V! R8 J' M8 C1 N E) o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
4 o7 ^. h0 p" V* Q* f3 SCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
* f6 \- c/ z, m, R2 ]good support if you have problems with your installation.. k. C" s' r X
Tracking 202
* v3 a$ L& ^: L. A1 p2 k1 RTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
9 V1 M; F3 m! Y$ wcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
. X9 w4 \ r/ _6 [2 harea.
& O# s! B+ r. I" J- d9 hIf you choose this option, keep in mind that your tracking software, one of the most important parts of3 x, A* k6 ^3 G# K5 v
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202$ [ u: s. P. o) F& u+ J V& Z
interface, and their hosting.# z, t- Q4 a+ s; P$ W3 K
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
8 \) I. }" }4 K( Cand targets which you are bidding on. Leaving this up to chance in order to save money could7 a$ O1 H0 \# K2 K
potentially leave you open to huge risk if someone else caught on to what offer and keywords you. ]( A4 g/ u# Z, u( ]
were using.4 l( j8 N$ I& ^. ^4 X) E
Choose An Offer
. M+ P! w l8 `$ _Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.2 C% h: `, x7 i
Lesson on Offer Selection" ~9 K) W& z5 k8 e8 b4 P/ y! c
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
3 r! ^8 \; w- fIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
; a3 b% V! t' x/ K( {& n) ]" NTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
% A' }3 V6 M! a2 iLeadImpact as the traffic source.
# k+ L8 S( ^9 T1 C0 K. yNow the best way to learn how to put all of this together is to just get started. For some variation in+ d4 n3 d+ F/ |% x( _* p' V
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked9 G5 s) ], @" w8 c. q! b
campaign.* k- Z: Q8 v% I* |& f% N& ^: C
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first' L* S# ] q5 }, l% b2 N
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
( r% k t [ X- x( gthat all traffic is accepted.
+ V2 ]: z8 k+ G( r8 F/ [First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
6 ~/ J5 w8 w" [4 P- @This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
7 H) D o5 g& m8 Vget creatives like banners or images specifically for the offer.
" }; c5 @4 {1 T2 ^, ~* l4 Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 85 [9 |- K, x, ]: s% ^' h& E2 f
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
. N. h$ W2 o( S1 Rtrack my keywords. Without doing this, it isn't possible to see what's converting.
4 t+ r6 g; _ g( m8 [" iIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:& t- i" n0 o! k; l% z8 n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
" l, y0 c& H% d8 p |' I* ^In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the. O* Y, q$ A- f- f' h
bottom of the page: q6 z) v+ P! m# S" E7 E* g# _
Next, I have to cut and paste this pixel into my offer at Ads4Dough.9 ~0 a$ J" x: T+ P
Click on the offer → pixels → Add a new pixel and this comes up:
4 `6 g, n1 X1 j' E% DMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
/ z8 y4 D0 O5 Lfrom your software into the box that says 'Enter URL of image to load'.
+ o! c$ s! v' J2 U% qOnce you do this, it should look like this:
. G1 K' o, l8 @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
4 s5 c" b- C6 w- n$ z; @Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
. f. o9 Z, c3 D" dNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either M0 P- e7 X: W% G
Prosper or CPVLab.0 [7 H* v' N3 }/ D' q+ ?; X4 |2 t/ ^
4 J, ~( }: o: w4 x* m
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发表于 2012-12-27 18:47:17
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