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PPV GUIDE [PPV新手入门][28页]
" s' ~+ u5 i5 D6 e+ R详细的请下载电子书！1 u% J5 p* m7 Y8 B
3 W8 {& ~( V6 h( L
! L; ]+ S, b# J1 y; o
Newbie Guide
4 y5 b! b8 B5 O1 lPPVPlaybook.com. m6 {7 u8 z5 a2 M
Tracy Shaffer* u- y" Q# S% B, |7 {3 O: V# w' z: |9 _
David Ford
+ b1 }) H7 y1 [7 ~. P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 12 ?& j }" `& ?7 S, v6 g/ z0 @3 P
Getting Your Mind Right to Start Affiliate Marketing
% }: K; R% K) b1 [ SThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an3 ~. [3 `+ g6 R. y) v4 M
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where# Y& L5 f) c' }7 r8 k% ~
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
3 C( D. K. l5 d' [ C' Y# X, N. g- Zwith any success, these claims are laughable and far from the truth.; \ l6 m2 A6 ~6 T
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash9 A+ S" D4 R0 q4 `4 f
flow management. The main benefits are the low barrier to entry compared to other businesses, and
y: S6 J8 d; D9 c( }the ability for a marketer to be a one person shop and make an incredible amount of money with low' P" }9 N% g) G M" B
overhead.
3 t; R- r: h3 y0 l3 y5 l* ]The winners in this business are the ones with persistence when nothing works, who know there's
3 I1 G9 {7 m5 { U0 j8 v* tplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
! j6 N9 V0 f* {7 XThe cold hard reality is this: virtually everything in the space is changeable, what worked today can' ^) l4 r% \8 J' l! A( V) L7 e, ~
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.* j- O* h @! l6 b
Most of these things happen suddenly and without warning, and they all contribute to the amazing
$ u+ m2 b$ n( Hlearning experience available to anyone with a few hundred bucks and the ability to open an
, F/ E+ e2 B% y, l& O3 Aadvertising account.
( s7 P( `7 E* h* {8 F& y6 r) vYour competitors are willing to work at this around the clock. This isn't a push button, instant business- c- k3 T7 r/ s9 ~
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet' p( ]* m% h0 e+ U
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
% f4 d7 r" `7 Z$ x; @1 itrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.6 F9 _ u4 G! m5 ]
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you# ^ \- u/ a( H
started building PPV campaigns right away from start to finish. With that said, time to jump in and get. \0 V4 U7 @. G$ p6 B
started building.$ ?& O [ I6 n
Things you need to get started:
* k! ?6 |5 E# _& |, ~1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)' H7 B" p: G( ?) g4 I/ Y
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
) R. {7 j! M# h* M3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)9 P. Z' Y( L1 g1 `% f
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab): k) }! n% `2 _& A/ @; z
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
# }9 k0 G* O+ \! L3 a8 Rwith PPV.
( v: S* ^( j% b$ U* e" D( lBasic Getting Started Definitions
7 ?3 ~7 H; ^9 e# V& y. AAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
4 K. D& {7 _. p3 Y X7 F# d# Paffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main+ O, X2 b, J1 c% v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
7 n& `% P/ A7 O9 O( a9 ktypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).% s. J/ K' y& K6 O# ]" B4 I0 ~
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate! g" x; Y+ F2 Y3 v
receives a commission on that product. An example would be the Amazon.com Associates program,
8 ?+ ?5 ?% q$ j4 x" uComission Junction or Clickbank.
# n9 A' m) \$ tCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes3 H3 U0 g! A9 p, h; ]( G# k
an action like filling out a form, submitting their email address, signing up for a service or sometimes
9 ]8 B1 e% x. A) B' qbuying a product. An example would be Ads4Dough or Neverblue.
' H. t' H- Z' J6 N% q; e- C _Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
2 {( X2 e# t' L. C9 caccount, getting the affiliate approved for offers, bumping payouts and just about everything else
: E( {5 C0 B) qrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
- i! H0 i6 ]* }; sright from the start can really help you.: T" t! W8 U6 Y! z+ W# ~, Y4 U
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served" D3 p& ~( D L& o& @
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per6 Q! Z, A! j) b2 I7 }
view, starting anywhere from .01 or .015.9 w2 [3 u i( a
In order to use this type of internet traffic, the affiliate can sign up with a number of different- N* r1 k& K. p$ m2 o: d
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,1 y) r1 v. s' W
MediaTraffic, and AdOn Network.
/ z. P! J+ x% ^Don't popups get blocked by pop blocker software?' F: L7 Q0 g0 D4 k$ Q
No. Popups are served in a new browser window as if the visitor had opened the new window
3 n+ E3 s; t, A: P$ c, J6 sthemselves.
6 {7 o3 r; F* ^) MHow many popups get served to the visitor?
; o8 \- ^( H5 DThe number of popups served varies depending on the PPV network. Some pop more frequently
' v! R1 X. s; A8 J7 h6 Y8 G(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by+ [3 h, Q6 z7 F7 i+ e4 m! b
serving this kind of advertising, so they have to toe the line between keeping their software0 u' R; F3 r" ?( b) \
downloaded and still making a profit.
# Z2 f4 W* W0 S& _0 F( ?) _Isn't this type of software bad? Why would anyone keep it on their computer?7 s+ U0 L+ r5 v6 F- C O
No, this type of software doesn't harm the user's computer.) n" }$ B+ G) K1 Y: U* g
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
" p1 ]* }$ D5 Jtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
9 o" D! b. G% [4 _that they can continue to have access to the incentive.
3 X$ U" _0 [7 o8 w2 o9 ?1 |3 J) z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3 q/ V# B! ^# n) @
How to Get Accepted into a CPA Network3 f" J7 a% m) F; K+ E' V2 E
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
5 r% B4 ? A, d1 [+ s0 Ato start looking for networks is Offervault which lists offers and lets you compare payouts across9 A/ n: J% X5 m5 B" s R$ K) @# a
different networks.- K0 t$ K' C% P- V* ?
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
& S9 U, j3 w! G6 A2 V3 q0 O$ bapplication and be as specific as possible about your promotion methods. Usually some time after
! H9 L' j5 V6 oreceiving your application, the company will call to interview you. The phone interview is a critical
# B2 G% {: {# K: I& m8 L }part of the application process, and most networks will deny your application outright if they can't get
5 v. V9 R: F3 kyou on the phone.
. X/ r) m H' ZOften, the person who does your phone interview will actually become your affiliate manager after
5 T/ x$ j W8 K) z1 Zyou get accepted, so it's a good time to put your best food forward.
( U/ `# N0 U Z) ^( LYou might not relish at the idea of someone grilling you about your internet marketing methods over: x2 O% m( @0 y3 g9 N3 i% Z
the phone, but trust me, this part is critical. Have answers in mind for the questions:) \" G- s3 F' M+ t+ _5 P' k
What methods do you use to market offers?4 w6 z/ z1 J& U5 C: `" Z8 [! n w8 N
Do you already have a website you will be using?
; \8 ^" @; U7 B" EHow much is your advertising budget?) }' E G. ^. O( a' w3 E/ |, P/ W
What other networks are you a member of?3 B# `% k! f: X% J6 j# s
Who are your affiliate managers at these networks?0 F- J. R4 N, Q& g$ c6 l3 [
Do you use social media (Facebook, twitter, etc.) to market offers?5 g4 D# l# X( X8 F7 Q
How much traffic can you drive?
7 y" T3 t- e7 H4 V% tDo you have a personal recommendation from anyone who is already a member?
, K4 B5 D8 h) MOnce you provide satisfactory answers to these questions, the network will approve or deny your
; f6 I8 Q0 Q: {! ~; ^' W2 ?# oapplication. If you get denied, just keep applying or call someone on the phone and try again. Be3 m' Y* f' \$ F3 h+ y0 Q
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
$ ]5 w4 |1 D0 Hfor the network can be helpful.$ E, r" ?/ S2 }% K( s
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
" R! D H* D7 u: OSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network+ k% Y2 N" w* N |; [( l# i
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know% S0 P$ }5 R }7 [5 L' i
people can open a lot of doors as far as networks are concerned.
! A9 {6 O% n2 ^1 Q' cAfter You Join a CPA Network, O) R- n8 I5 Z" B9 c5 C1 }
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager/ R* U2 Q! b; Q- [1 A7 @
and make an attempt to get to know them a little bit.
( i, C! D" Y2 P' z4 N/ L" [6 uFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
[3 f; O4 @/ b; Z6 `9 l- t' |- |: q0 eweight in gold. Start feeling them out from the start and try to get to know them. Once you get( b: N" m$ ]! Z3 E6 I/ d1 p3 d/ G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4$ j9 s- |! ]5 G1 s6 @" C
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
5 b/ M" ^, l. A% G Cbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
0 _1 M, V& b& B4 J. Z* i1 K v2 D1 oemail.1 c' Z# Q u- X. ?5 q: ^
For more helpful info about dealing with affiliate managers, check out:% B) n( J5 D- n3 g7 d
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
3 D* w4 i, q& P F- D2 Rhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
, Z' m, s1 f4 A: q) P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5% j: S; O8 A, ]" ?
Set Up Web Hosting1 ?3 I& \' K0 M
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said* J3 d* }2 i: o2 U/ J
about internet hosting. In general, you get what you pay for with hosting. When you use a shared6 \ v8 M4 ]' s% E2 i& Z
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with. u* w0 c; n: {1 b
whoever else is on the same server as you.
2 w. }! x5 h4 [& @Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
! H0 o% t- P9 o2 U) S% ~% Q' @enough that the visitor can't close the window before your pop up is even shown. You have about 36 c6 ~% \0 Z$ x
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
6 e5 w l$ t: f0 H# r7 I* G: LTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
) p8 i& u# p0 q" K; o: v+ D5 ~house full of roommates (hosting customers).
' \) e' r5 r7 K9 x- A* p4 O' q( uIn shared hosting, this is like having roommates where everyone has no specific designated area inside8 g1 z P: d; A
the fridge where they are supposed to put their food. Everyone just jams their food in however it will) O- v4 k, x$ @- ~
fit.
7 o8 U, {) X7 n5 i7 l0 d) ~Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
; i9 l8 G, O1 A1 `1 ~4 N% ythe rest of the roommates, by virtue of simply needing more space and resources to accommodate/ R' n3 [8 K' L* b9 M: X
their food. Everyone else's food in the house has less space to take advantage of." N9 `0 n) j7 g0 Y0 \1 j; E) q+ Z
If you have less server resources to take advantage of, your ability to serve popups will slow down. For- L$ l. D, a5 E9 R% D
any type of hosting this is a bad thing, and especially while running PPV traffic. H3 }& u3 ^* y! D: H* J2 g
In the case of a virtual private server (VPS), everyone in the house has their own designated space5 Z# t+ ]/ c: [8 G0 v
inside the fridge to put their food, and other roommates can't come into that space. The server is6 T1 m" k7 L6 q/ D8 _8 d* r4 _
partitioned, so that each customer can only use a specific amount of resources at any given time.( }# S& L; a' j& {2 z
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
7 o7 U" d" h, Abelong to you and no one else can use up those resources. This makes it possible to serve much more& _) r! x7 Y% n) E" M
traffic, faster.
" a* c) [7 f" XAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.2 @1 y# u! y# W
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
7 I3 I2 f8 [% K' O7 M9 chere:: z! a" j! ^& \" l8 D: N% o* q; O
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-* E. g# x" ]" n" n
VPS&highlight=hosting# g2 N8 Z/ K/ ^8 x- [
Dedicated-Hosting-vs Shared-Hosting! [+ B. A- @- [0 k0 K' O
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-1 v3 x( V! }% `, B) X# g$ _
Hosting...Your-thoughts$ n: t6 s* o: K+ N8 n/ K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
% ~; G0 A) q% [3 @* XHosting Providers for PPV H5 }# N7 w A9 c7 H6 x
Beyond Hosting
! f8 G# W$ v- G8 b8 f. N S% Ahttp://beyondhosting.net/
0 }4 x4 E+ V3 h+ y. H0 {With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
, l% {# t5 C5 ? {2 Xreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when! m3 p _* \7 C4 F/ Y5 ~" f
direct linking with PPV. Also, these guys provide great support.3 a" [4 i3 g! D' r4 t
Prosper202 Optimized Hosting
7 P4 ^: ~* B0 V8 Y" b# F8 vhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/2 X: O! o3 M- h
CPVLab Optimized Hosting
: j5 ^+ n0 ~' @http://beyondhosting.net/CPVLab-Hosting/9 |- m9 q! }/ U5 z5 c& x, ^/ X/ q
Domain Names for PPV
/ @( K9 q6 P4 G. hOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
% {7 g9 W& b* N% V, S } C! kwhere you're going to host your tracking software and your landing pages if you decide to make them.
0 ^6 T% Q! d9 _9 ZOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
. V! ~8 V' g( `! r3 R* J+ a* Sbland one is fine to start with, to host both your landing pages and tracking software. The .com,
/ t% d8 L3 D8 M) b9 X( g.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a* P; ^9 C- X, v% P6 h
term or build a whole website.
/ a- P& h3 F% KAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
) D/ H+ q8 F2 ~( C( Z S6 D8 b8 xtracking software on your domain. This is really important, because it is necessary to track your
9 B6 q/ {( x" s4 v, j3 A; t6 Vconversions down to keyword level so that you can optimize your campaigns. Without proper* h. s" O% `( F `6 \0 g( ^
tracking, it is impossible to know what is working and what isn't./ t" T0 R. @9 J- U0 ]
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software V: x! L; M( g$ L
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.! z2 ?; s. `( j# P% c& ~
Prosper202$ O4 H6 G& \" H; J7 i# l+ {
http://prosper.tracking202.com/apps/
7 {! o3 l: D$ kCPV Lab* I( d: e+ v, Z' `, `0 U1 p3 E
http://cpvlab.com/; S5 b$ b4 d0 P; a
CPVLab Help Videos1 }. q9 M! b& k! V7 u+ Z
http://ppvlab.com/oweiw/oiurw/vdm.htm
! B- z; P" @' h5 WAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an7 y* {+ D r. U" J
industry standard.4 x$ G5 g, |2 P |3 [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7$ w/ ^5 B$ K9 i& H9 P; Y$ I
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from9 r/ u, P* |! M( I8 U; W$ |
good support if you have problems with your installation.
( S9 K% w8 C: a6 `) _8 aTracking 202' Y# W- O0 `8 L, J
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your0 G& G; t# K7 V- O
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user2 R8 B2 @3 k; m |
area.4 j, g. v1 m+ I/ o2 S8 m
If you choose this option, keep in mind that your tracking software, one of the most important parts of
0 I" c& @9 c/ @- O. fyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202+ v' j- ^/ R# W( f5 A
interface, and their hosting.
* S4 |) b% a0 PAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords/ H1 r0 Z* u( e9 @" R* T) ?/ ?
and targets which you are bidding on. Leaving this up to chance in order to save money could
2 r: D c) f( T3 c$ C( bpotentially leave you open to huge risk if someone else caught on to what offer and keywords you0 j, i3 E) g; }
were using.
" f! N2 ~1 _" j, K! [Choose An Offer
- t3 A7 J, H6 Y- h: oNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
7 u- L( P/ f+ m9 k# V7 T$ qLesson on Offer Selection
+ o' o& W1 l }0 X" Y* a1 jhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
2 H4 ], S. S6 e* HIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.. ]" m' P/ L$ q
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using& ]4 j5 q) ~* \' g) E# s
LeadImpact as the traffic source.
: \- W# T7 j7 K$ e8 ^Now the best way to learn how to put all of this together is to just get started. For some variation in
1 K; }! r" r) T: C) D: J2 l+ o2 ]the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked6 S* U+ T- Y) q# [3 S1 J5 j
campaign.- s' ?) W9 t4 g$ w3 U
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
+ E4 y, `2 |2 T$ f& ^, {2 [page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
3 [1 Z' d% U* V- | l nthat all traffic is accepted.
9 C1 z7 d# I7 H% OFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
7 M- U' X4 D4 H" E/ k, R: `This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can7 L' R& v" _* n/ z" n( u' S4 w. d t
get creatives like banners or images specifically for the offer." U9 U" B! m: i/ n8 T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
& l" W& d9 L( K8 m1 sBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can) T c; x" l( s! i& j; r
track my keywords. Without doing this, it isn't possible to see what's converting.' u$ }/ r4 A1 r- Z7 ]8 c
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:/ z' L, z$ O: v3 i9 y/ P& B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
3 F+ T8 E% Y4 tIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
9 m+ E* _( c; E1 N* Pbottom of the page:
% R0 i" J* M* W: a- i8 `! }Next, I have to cut and paste this pixel into my offer at Ads4Dough.' ^" `4 k) `8 [4 Z2 _. a
Click on the offer → pixels → Add a new pixel and this comes up:
$ ]8 C* `6 K5 f# ]- P) C# O9 d& nMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL# {: L* z0 [- [
from your software into the box that says 'Enter URL of image to load'., m! k7 k/ p4 h2 ^ {4 c
Once you do this, it should look like this:
6 c9 ^2 u- K9 U9 s+ V% r& g; E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
% r& H$ N# ~- p4 ?Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
2 e" n' I( [( ~+ O: `Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either' W3 E6 s, }- P' u7 e' ^
Prosper or CPVLab.
* z4 k+ J0 l1 @) f4 R+ C9 x! E0 Q' ?5 @5 Q9 v+ I5 { k' {' ~
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发表于 2012-12-27 18:47:17
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