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PPV GUIDE [PPV新手入门][28页]* U. \" ?6 d" T( o$ ?8 n* c, P: E
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7 z. ?+ d# C9 n, V/ j% o
: k- q" S7 i. M% z& ^Newbie Guide1 N# m1 F5 S3 X0 n/ I; N+ A5 v
PPVPlaybook.com+ m2 b/ ~6 O" e! I" f5 T$ {( {: u U
Tracy Shaffer
+ s# `( r1 g7 g& [" j4 I+ F+ k. n9 |David Ford
( B ~& W: d+ s) ^/ D* u& c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
, R/ {( p, K7 u- E& a% u1 J, xGetting Your Mind Right to Start Affiliate Marketing
4 n& ]. K# l: J! v2 a, l' M; I( OThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an: ^. R+ u: @8 X) V$ Q& b
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where5 t$ ~6 I/ s' S
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing4 W" S& T; Y5 Z6 K
with any success, these claims are laughable and far from the truth.
! K8 O4 I) z$ k: d( b3 ^* k# v& RAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
0 c1 {0 m3 C/ o7 ^: m0 j' s2 k& zflow management. The main benefits are the low barrier to entry compared to other businesses, and
6 [1 g% {5 @# W$ {3 Y/ o$ b2 `1 J ethe ability for a marketer to be a one person shop and make an incredible amount of money with low1 X: p6 W/ c. A _
overhead.+ q0 T7 l# C* b
The winners in this business are the ones with persistence when nothing works, who know there's
0 V2 X; ?( `5 }plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.4 U" Z* n% q3 c7 O
The cold hard reality is this: virtually everything in the space is changeable, what worked today can- S5 S, o( u9 ~3 E) ~& z
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
1 ~1 x3 Z. F0 \! W9 z6 UMost of these things happen suddenly and without warning, and they all contribute to the amazing
( e b: L6 [6 Y3 Olearning experience available to anyone with a few hundred bucks and the ability to open an
3 \4 \8 q' U) k% |, h9 dadvertising account.
2 r; C* D7 F% M* `" {9 @Your competitors are willing to work at this around the clock. This isn't a push button, instant business9 ~* j. V1 O, e* b0 I
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
0 g; G/ y! X w1 Qmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
9 ^( ?: ^3 Q$ _+ Dtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.$ D7 B4 C) S3 J: m
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
* C( k [. Y# L! Bstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get; j. X. e2 A1 ~# R& f" W
started building.
: }% I7 x* @6 \Things you need to get started:
- h; ?/ l2 X6 ]0 E I6 B# a* k1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator): o; ~; N# z" g
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
& X4 M% l$ z$ G* U( H+ Q3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic). g0 `( O" b# X. \4 T0 g
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)% h$ P* \! C, x2 O
This guide describes from start to finish, how to get started in affiliate marketing by running traffic* Q, t: K1 @7 Z6 D) V4 I1 Q' {
with PPV.
1 u8 ?# {4 @& P- c# mBasic Getting Started Definitions
2 ]0 @" S- h* V7 Y% TAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more3 @$ ~. C( f4 a- T/ Q! f) }8 N
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
: Z. q) n) X# T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
; B! ]% S' _$ vtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
& T* D/ f5 Y$ w2 }& r! s' hCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
, V$ \& k. {2 a5 ] h2 qreceives a commission on that product. An example would be the Amazon.com Associates program,
- j$ a S4 y+ f5 E, _Comission Junction or Clickbank.' \! Q9 ~% D1 [; h1 m
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes: z; B! H! m4 k" }4 N
an action like filling out a form, submitting their email address, signing up for a service or sometimes
- ~, y5 h4 R7 _1 G" ?buying a product. An example would be Ads4Dough or Neverblue.* S3 U, |1 L# c3 H# F
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's% S5 s; Z% u* ]1 W( x, ~ Y! F
account, getting the affiliate approved for offers, bumping payouts and just about everything else8 a- o* C2 u8 Q6 Z3 J W
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
: t* F! ^0 r \ o X% S' Rright from the start can really help you.% U1 p! ]3 [. }/ G9 b1 k
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
/ s5 x) V, O* d; k0 `) ? @in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
6 H/ M Z% T( P; iview, starting anywhere from .01 or .015.8 T1 W; |( I* v3 X' Y
In order to use this type of internet traffic, the affiliate can sign up with a number of different) O3 l; y) d* V
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,/ h( _0 H% h2 M
MediaTraffic, and AdOn Network.
7 K/ M0 u6 V4 v+ n, O; f9 UDon't popups get blocked by pop blocker software?) K5 _, ^+ C7 h) _
No. Popups are served in a new browser window as if the visitor had opened the new window2 r& b: }$ [# M+ q7 I
themselves.4 C, N4 ~3 L. v" F+ `5 v7 C4 t
How many popups get served to the visitor?
* U, _( `- d O' n% tThe number of popups served varies depending on the PPV network. Some pop more frequently
( @7 P! v, T7 B# `/ K3 s. P(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
$ O, x# P! O. L, C7 r2 H: C) }serving this kind of advertising, so they have to toe the line between keeping their software
9 S9 \1 h; q3 G$ T9 j: Qdownloaded and still making a profit.8 D+ G* w) q, Q# x6 B
Isn't this type of software bad? Why would anyone keep it on their computer?6 a6 @: M' h3 U# o) @
No, this type of software doesn't harm the user's computer.
; W. N% g+ y$ P& C& H; ?6 U$ w" ~; D3 NCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
4 l. |, V/ T* k: X/ ttoolbars or videos to place the software on their computer. The visitor keeps the software in place so
3 G6 w% ^ [" O" k# s$ lthat they can continue to have access to the incentive.
! A7 ~5 b" ^9 k5 t8 A4 F" o0 ?, E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
+ L# F* y2 B) p+ ]' oHow to Get Accepted into a CPA Network
; W U4 A$ [& g) p5 aIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place) K3 O/ `8 J/ O
to start looking for networks is Offervault which lists offers and lets you compare payouts across
! ^6 G. r% ?( P- f4 b* d. idifferent networks.
7 a" h' H5 R* Z1 a. ]0 cOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
' w4 b V! o" s" e, L! qapplication and be as specific as possible about your promotion methods. Usually some time after
! P, c/ }! |% ~/ V+ c V" lreceiving your application, the company will call to interview you. The phone interview is a critical
* ?! P. o+ j& _part of the application process, and most networks will deny your application outright if they can't get
: O2 g6 X7 u7 V0 T! c& U2 yyou on the phone.8 Z1 w, f- q! `6 H$ P
Often, the person who does your phone interview will actually become your affiliate manager after( S8 ]/ F) a5 X" u
you get accepted, so it's a good time to put your best food forward.$ f: r; R7 q" X4 L
You might not relish at the idea of someone grilling you about your internet marketing methods over
: [ [2 } \" Gthe phone, but trust me, this part is critical. Have answers in mind for the questions:
. o8 U0 p1 g2 G6 G' P9 ?What methods do you use to market offers?& W5 H8 G3 u: Z
Do you already have a website you will be using?% B( x( z+ m- I! t3 l9 s
How much is your advertising budget?) x/ n$ A' N& H: N
What other networks are you a member of?& z E/ u3 C0 B7 E2 a$ I
Who are your affiliate managers at these networks?* {3 q( Y( l z v. ^5 j
Do you use social media (Facebook, twitter, etc.) to market offers?1 h3 Y) {( A" w" L. U
How much traffic can you drive?) _3 G8 c* S% R3 S
Do you have a personal recommendation from anyone who is already a member?
, H$ X0 } @0 v4 o" o0 Z' ]9 gOnce you provide satisfactory answers to these questions, the network will approve or deny your
) }" E1 v& ~+ r mapplication. If you get denied, just keep applying or call someone on the phone and try again. Be4 G1 f- G8 H. M; _# h5 d, n
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
1 T, e% S4 O4 }* M7 c7 Nfor the network can be helpful.1 X3 Z5 ~/ ~) f0 t7 n
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
# [8 E% t4 l" ]9 {. z" e+ a8 PSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
' F0 K( p9 J8 [9 qowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know9 e9 f H! m! Q0 C
people can open a lot of doors as far as networks are concerned.2 O6 P- \% r" M
After You Join a CPA Network! r' `7 Z6 a# I1 F
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager% i' f& X s: D' b* e r# ^
and make an attempt to get to know them a little bit.7 z& J5 M8 _" X! z. o
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their9 ^3 ^- E; j$ U5 }1 Q! a: t
weight in gold. Start feeling them out from the start and try to get to know them. Once you get3 y6 \7 N- k6 N0 ` i/ S p: U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
- N9 G. M. V5 {+ Alarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
' a# V# z) T# f7 q+ M/ n. qbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
* R* _5 }0 B/ i- b9 Femail.8 C4 ?( B& {& P. a$ D3 e0 K
For more helpful info about dealing with affiliate managers, check out:
9 U, W2 T3 a4 s( B7 ?http://ppvplaybook.com/blog/musi ... -affiliate-manager/
9 { b9 t* v' Dhttp://www.mrgreen.am/affiliate- ... iate-managers-want/; t) s5 p0 w6 x& u- \7 }, L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
/ i$ ]2 C! g+ r) j3 S+ H- VSet Up Web Hosting4 L0 K) l8 T3 @( K' L! K. b
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
# o, V7 q; M* L7 U( Wabout internet hosting. In general, you get what you pay for with hosting. When you use a shared7 R- m S$ X, ~* E8 ^0 t8 G
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with: ^7 |. [0 J% B* l) {/ o9 E5 A& P
whoever else is on the same server as you.
) B8 ~9 I/ ?9 M$ vSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
2 s0 G" b9 S1 s* Uenough that the visitor can't close the window before your pop up is even shown. You have about 3* \, k* o1 v5 b5 k1 U
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.9 m: ^$ A$ c- }& C; Z' N7 m8 U) a
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a Q# T. k% G6 x$ P5 h. R. d$ j N
house full of roommates (hosting customers).2 k& \" L2 O) s U
In shared hosting, this is like having roommates where everyone has no specific designated area inside
, U+ L0 R" U! P/ M9 ?9 ^- ]the fridge where they are supposed to put their food. Everyone just jams their food in however it will! f( q8 C9 z t, k" Z. v5 }5 B
fit.
' Y7 M8 e9 T9 S; g+ r2 eSay your roommate brings home a large turkey. They will then take up more of the refrigerator than; N9 W: T8 a- _. N+ j: }; r
the rest of the roommates, by virtue of simply needing more space and resources to accommodate* X o8 _6 t( M+ ~* r6 e
their food. Everyone else's food in the house has less space to take advantage of.) I& f( I4 W9 a) Q
If you have less server resources to take advantage of, your ability to serve popups will slow down. For( b# J& q" L& }+ ?
any type of hosting this is a bad thing, and especially while running PPV traffic.
" t6 R9 Z4 G9 M: Y8 ZIn the case of a virtual private server (VPS), everyone in the house has their own designated space2 Q4 j. r0 |5 p$ i; Q. v1 L1 s# [; O
inside the fridge to put their food, and other roommates can't come into that space. The server is
: N6 x2 S7 x. H& f# K$ Dpartitioned, so that each customer can only use a specific amount of resources at any given time.
6 s0 k( f3 p4 F- s8 g, `A dedicated server would be like having the whole fridge to yourself. All of the server's resources- u n) J4 V% U2 V& [1 A% F
belong to you and no one else can use up those resources. This makes it possible to serve much more
8 [3 }2 T1 u# J \! p7 Ptraffic, faster.
; c. q6 |- X b/ OAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
9 W$ J/ t7 i& \6 o9 fAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is! h" u' k. a* [5 z# O( }
here:
4 J: L1 f8 X/ n; @; z& D' f9 jhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-! R9 h8 B6 W% q1 A/ i9 e, V5 j
VPS&highlight=hosting4 {% F* D- M* W) ^
Dedicated-Hosting-vs Shared-Hosting2 N; y: R1 }& T Z9 v" z4 w2 S
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-4 H3 V+ |: [4 w/ ]
Hosting...Your-thoughts
, n+ p$ ^; B! p9 x( J% A b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
! s7 e# N" z1 x; U, [# p2 @0 \Hosting Providers for PPV
; A7 E2 x+ \5 zBeyond Hosting
9 w% c. m% W9 E- J6 @" }' B: X" Fhttp://beyondhosting.net/7 [/ n: n! D$ _* _
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment( X1 P2 Z9 z0 W* x; Z* N% Q4 V' [0 z. i3 |
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
7 E1 `' t/ A+ B! \- U; Z! |) fdirect linking with PPV. Also, these guys provide great support.
: A( R" @ `, _; wProsper202 Optimized Hosting8 h7 n7 q& s6 |; W, k+ i
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/ U2 T, [! N. D( {1 t
CPVLab Optimized Hosting9 S, F* ^2 x b" m# H/ R& q
http://beyondhosting.net/CPVLab-Hosting/8 e3 n/ l m$ T/ W8 G
Domain Names for PPV, O3 x8 z3 |9 o% D
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is) [# I: Z; F8 [# S6 E% |
where you're going to host your tracking software and your landing pages if you decide to make them.' J- I8 G4 V& X8 O7 j
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic, ]3 Y6 g- y/ G1 @
bland one is fine to start with, to host both your landing pages and tracking software. The .com, w$ p- E, r; \, V
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
4 D- R$ t8 g( Q4 Z6 c, d2 tterm or build a whole website.
8 H: w) q+ ~* VAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
$ s- I) U/ G' c5 j4 R* ^2 Jtracking software on your domain. This is really important, because it is necessary to track your
/ u( v" |; {- r; Xconversions down to keyword level so that you can optimize your campaigns. Without proper4 Z$ I' Q4 r- U5 g$ B& b
tracking, it is impossible to know what is working and what isn't.9 e# z6 W6 o" c, T9 U
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software- Y; v: p; E y
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.( m" v- C: c/ g
Prosper202
5 j( B& f( p9 X# f2 Khttp://prosper.tracking202.com/apps/" L$ t+ s& g1 v( f- {7 Q( l7 u3 f2 u
CPV Lab
: l8 G, B, |$ r9 w, d: hhttp://cpvlab.com/0 X6 b5 `3 t" D6 f' r# a1 d
CPVLab Help Videos7 p- e; `& y2 a/ r
http://ppvlab.com/oweiw/oiurw/vdm.htm. {6 Q0 G6 u6 `
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
1 m6 S* w9 J5 cindustry standard.
' o- e7 I5 K Q6 X! z# R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
( N7 s0 u/ }9 Y# d- j9 LCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
$ J) {" e, M" vgood support if you have problems with your installation.
- r+ x) g* ^# e' {1 R8 R0 a) k) qTracking 202
5 \% m* A6 X3 M _1 L9 {: {Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your/ Q9 |: Y( R' Z
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user8 f( l# \2 r1 e* ]2 ]1 W
area.
" x- i& c( D+ E+ B. n1 Z3 @If you choose this option, keep in mind that your tracking software, one of the most important parts of
: p5 q' E% Y, g7 \your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202! ?! _5 [5 k8 |! E
interface, and their hosting.
" T0 }1 @) C& Y. A% g7 GAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords0 T# B7 X7 z) R2 f: k- m
and targets which you are bidding on. Leaving this up to chance in order to save money could
* L$ s' \# G& z1 U' ~potentially leave you open to huge risk if someone else caught on to what offer and keywords you
7 k, o. X, y# }7 o% [were using.
3 D! i' e. M. n8 _Choose An Offer) A/ r1 R( ]5 T. a+ I x6 F
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
6 Z9 \) ]. w3 c( \( jLesson on Offer Selection8 d$ ^. e& Y& ?0 ^
http://www.ppvplaybook.com/forum ... on-Selecting-Offers6 Z- l7 M! I8 P0 R# z( w
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
% L9 E& t0 Z* a' nTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
5 Y0 j: U# y9 z; c* ]LeadImpact as the traffic source.
0 u; T5 p$ @6 \. s+ @- q! {Now the best way to learn how to put all of this together is to just get started. For some variation in
/ I" c, g; D3 g C) S6 }: I/ l/ J7 hthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
O% L; I& `9 P/ k* Pcampaign.. |0 F2 v* M/ y* r* ]/ F
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first1 F( T3 o% U1 S' h' Y m' l( @; ^
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says/ K8 R- O$ B% [2 c2 r
that all traffic is accepted.
# g/ ?- x+ ?. r5 SFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.0 P* t' f; H! G$ G' {) @' D7 P
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can* B6 A7 K Y$ n- g2 [! W' C
get creatives like banners or images specifically for the offer.3 J7 E; }* f8 ^3 t6 q/ F$ J$ u+ b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
6 q$ q& ~( G! n6 @9 s! LBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can/ K( g! I7 V; T
track my keywords. Without doing this, it isn't possible to see what's converting.
7 ~; j s5 ^+ c8 Q& _; w9 p( xIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
" c, ^' j X n' M% m5 ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
$ }* w- S8 u R, }* G V; bIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
' Z6 I+ t/ i* p( rbottom of the page:
3 c! Q& y1 ^ Y- X9 H& ?2 d k; YNext, I have to cut and paste this pixel into my offer at Ads4Dough.7 a4 r6 f4 D0 K% W" }
Click on the offer → pixels → Add a new pixel and this comes up:
6 b- { f" @2 hMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
! ~) A! U- ]% i7 lfrom your software into the box that says 'Enter URL of image to load'.; i5 ?/ g( V- x
Once you do this, it should look like this:5 h+ \, h- c4 o6 N A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
: T) d! y8 P& o/ B8 j" l HClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
. e) Y' q) V' n( eNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
7 r4 m: L# h7 u5 _Prosper or CPVLab.
% d9 A7 P+ A8 Z5 t' Y
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