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PPV GUIDE [PPV新手入门][28页]
/ P& j+ x( _1 ^2 p& @* x/ L详细的请下载电子书！: H" T9 v# T7 G1 T$ Z8 m3 T) l& D
5 S9 r6 \) U; l1 H+ U# A
3 j. l V6 b" s, q7 ^
Newbie Guide
7 E- ^! |/ r; w& k% W) }% d5 _PPVPlaybook.com+ H* n1 ?+ [' h* u
Tracy Shaffer
% H) u% V# u$ ^# w( ^1 r% eDavid Ford
0 ?0 _2 ~6 |" W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 14 E: U0 r3 M' t0 ?# H" w( z0 d
Getting Your Mind Right to Start Affiliate Marketing; l1 ?0 j4 z; x: C) |
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
9 J S4 R% b( y7 o8 y( D: Tever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
7 N1 X0 E) Z; Xyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
& ?* l- R! y6 t) S) Xwith any success, these claims are laughable and far from the truth. C" r, k& ]$ z9 n
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
+ z h& w- Z; p1 e7 gflow management. The main benefits are the low barrier to entry compared to other businesses, and
) S( B1 o% v5 P) sthe ability for a marketer to be a one person shop and make an incredible amount of money with low
9 Q+ ? z* ]3 Z4 u. G6 ?overhead.! X: B6 z; w4 Q$ f2 q! `6 h
The winners in this business are the ones with persistence when nothing works, who know there's( {9 ^, [. f$ u: s5 O) R: ?4 R
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
9 Z2 c' b! E9 I8 `" NThe cold hard reality is this: virtually everything in the space is changeable, what worked today can. ?, P# d/ D, j4 K. U1 y& z8 ~
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.. a, h- U- v1 W* a, J% W% T7 w. w
Most of these things happen suddenly and without warning, and they all contribute to the amazing, G5 S. n3 S$ m$ f- ^' ~4 j
learning experience available to anyone with a few hundred bucks and the ability to open an$ ]- ?; X! h8 M- T1 l0 F
advertising account.) R1 k& L$ E: S* t+ P4 i
Your competitors are willing to work at this around the clock. This isn't a push button, instant business& C& t* F3 I( V( V) u( z
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
3 i- _& H# }' f- E5 i* v. Tmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
3 I+ d6 v. O, ]9 Ctrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
7 c& }7 i. U8 m# g. DWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you9 f9 L V: y4 Z* x; \) M. W
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
7 l, @- X0 }+ ~5 a* F% R, Kstarted building.1 K* d5 O+ r- }: Z8 d# W& y
Things you need to get started:7 ]6 }# ~3 T/ f- U) S8 t
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
$ Z- S' d5 Z* x, _' L7 E2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)& ]8 Q% d: ~" z$ g' }& D0 [/ `
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
; A4 t$ q/ m+ u3 O4 Y4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab), X0 n) x9 {! w# E* Y, C
This guide describes from start to finish, how to get started in affiliate marketing by running traffic& b/ ~, [) {8 O- D. Q
with PPV.
- F- E, F0 I9 J+ i9 FBasic Getting Started Definitions: ?0 Y$ I2 }* \+ d! V4 |
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more/ t8 k* ~% |: D
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main3 \; r+ g9 Q9 o2 d% D) ]; J i. r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
% ^ n: L9 X6 e" Btypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
7 U3 u# }, P0 E( g5 VCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate5 ~0 o- D. i5 o- q
receives a commission on that product. An example would be the Amazon.com Associates program,* D6 M: G& d3 ~ Y$ \ u
Comission Junction or Clickbank.2 t v( K; R# d
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
! A* \4 C; X# a2 |0 T aan action like filling out a form, submitting their email address, signing up for a service or sometimes
8 k) K! m8 w0 Wbuying a product. An example would be Ads4Dough or Neverblue.8 J- h1 W: F8 p* S: b2 D" {; x
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
9 t! d: z9 d* _6 baccount, getting the affiliate approved for offers, bumping payouts and just about everything else
X3 z3 G7 Z% L! ?( g- g; T3 Arelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
2 B6 V: E- A! z5 ^; u* V+ {4 gright from the start can really help you.) [% h5 s8 `/ \
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
* F' `% M( q$ A1 f" \# Lin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
! `* Q1 ~- _. g2 s' U- X' {7 d3 Dview, starting anywhere from .01 or .015.
; z% U5 Y+ N1 m) w+ Q) T4 E7 bIn order to use this type of internet traffic, the affiliate can sign up with a number of different
4 h& t* ~5 p1 g4 z2 T2 }& ?6 ncompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,5 M4 t. [5 ?2 q! l% Q
MediaTraffic, and AdOn Network.# ?$ @+ ^. e! Q2 X
Don't popups get blocked by pop blocker software?
) U/ I( @: W; D% L8 U2 dNo. Popups are served in a new browser window as if the visitor had opened the new window/ U- X. B* G: ?. q3 _' g) H
themselves.
: b+ q) e* S& u$ J9 zHow many popups get served to the visitor?
* u2 d' }. M3 p+ [; ]3 ^The number of popups served varies depending on the PPV network. Some pop more frequently
+ u- O |- C; f" B8 |' T$ r(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
/ Y0 b" M# I3 hserving this kind of advertising, so they have to toe the line between keeping their software0 X. X' d! x: h
downloaded and still making a profit.: ~ T# j- P- `
Isn't this type of software bad? Why would anyone keep it on their computer?
5 c$ S8 ?& W# c$ E. o) u, L4 m0 ]No, this type of software doesn't harm the user's computer.
7 S( J" P% I/ \$ CCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
9 x/ h8 [5 p: L) V5 E7 Etoolbars or videos to place the software on their computer. The visitor keeps the software in place so& d0 U1 i* c( m" {
that they can continue to have access to the incentive.+ r F: B9 _6 F" O, E& @7 b5 Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
4 r' M8 X% y5 A" }How to Get Accepted into a CPA Network' R0 [+ ^+ t4 e x
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
: X, K' c9 u3 o4 f# O& hto start looking for networks is Offervault which lists offers and lets you compare payouts across
# m, w+ R7 m, Ndifferent networks.
2 U' ]3 }' Y; }6 Q5 B- VOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
: s ~6 [- G9 e# o! g' r) |: \application and be as specific as possible about your promotion methods. Usually some time after5 s/ y& x" r# F% R
receiving your application, the company will call to interview you. The phone interview is a critical
* J/ O6 }' _" v D( Upart of the application process, and most networks will deny your application outright if they can't get1 E: d6 s* G2 [; P4 b. w
you on the phone.. K: N7 x" W$ i4 x2 H5 ^0 }6 |
Often, the person who does your phone interview will actually become your affiliate manager after D- V* L$ q, ?+ s x2 D
you get accepted, so it's a good time to put your best food forward.
: L2 \' q1 l2 L7 J' Q/ zYou might not relish at the idea of someone grilling you about your internet marketing methods over" |; T( a5 ?# c; Q# S
the phone, but trust me, this part is critical. Have answers in mind for the questions:
/ y) {2 [1 [2 c" d" \; d% j, {% e! R! cWhat methods do you use to market offers?
& r2 O" c x6 s& NDo you already have a website you will be using?4 f/ [0 |4 y. o2 A9 ^" t
How much is your advertising budget?
3 Y1 z: U6 N2 L5 b3 P2 g$ ~What other networks are you a member of?0 T( p! y& i( G% Y: I, x) i0 p
Who are your affiliate managers at these networks?# I- n! A; L z- L/ T# y3 k; N
Do you use social media (Facebook, twitter, etc.) to market offers?
2 K) H; e" B# R1 L. j2 lHow much traffic can you drive?
! n; H- U$ O1 Q! Z3 d/ s/ B* k7 pDo you have a personal recommendation from anyone who is already a member?6 a$ G/ U0 O8 a2 R7 b: t0 u" u
Once you provide satisfactory answers to these questions, the network will approve or deny your/ H$ g' F6 b4 w1 p8 U
application. If you get denied, just keep applying or call someone on the phone and try again. Be
% @9 e, L1 N" F: a1 H$ p0 gpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
+ `0 o2 i2 r9 m1 ?7 Gfor the network can be helpful.
0 [, o6 h3 t* Z5 r9 GTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate, h) C9 { \! Q. U0 O8 k
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
* u! M: @% G3 P1 e. `owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
: a, x, v% V ?7 |people can open a lot of doors as far as networks are concerned. N3 Y4 Y# x3 t; ^+ ?+ D0 X
After You Join a CPA Network
) |* Q$ q+ k/ ^% t$ f/ W8 B' NOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager1 C; |" S- r9 T, v* U9 \
and make an attempt to get to know them a little bit.: A+ b+ F% Z2 ~! N
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their: r% [8 K/ J8 `& L$ f/ B
weight in gold. Start feeling them out from the start and try to get to know them. Once you get4 L2 o' Z8 k. M5 b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4" X) ~8 k" k$ D8 f* `/ C( B
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
# y# L7 d; E) j( k& w% ]' V8 Abumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus6 d2 m; {& ^3 I3 {' \. J- M# \- v8 R
email.
2 A, j# n7 A: O; o( J% ?For more helpful info about dealing with affiliate managers, check out:4 M/ i! k+ ?7 k/ F3 x6 U
http://ppvplaybook.com/blog/musi ... -affiliate-manager/! e/ t; `8 G/ ~6 e# I7 k
http://www.mrgreen.am/affiliate- ... iate-managers-want/% h* w: E0 [- s$ J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
# [3 `9 C' n2 X0 xSet Up Web Hosting
) ~+ ^: Z* K# _: \! @) e/ K7 _Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said% i2 W) y/ H5 G0 E; H
about internet hosting. In general, you get what you pay for with hosting. When you use a shared) I! b. e l7 Z6 X
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with2 r: g- ~) |! D5 F; \
whoever else is on the same server as you.+ c- |/ h# n2 x0 f
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
+ {& T- |3 F8 _! _+ r, _! kenough that the visitor can't close the window before your pop up is even shown. You have about 3
1 L5 b, `1 U8 ~, r6 l( Jseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
) [7 i5 \. `' @4 | y* y4 `% h" |To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
' Q! F6 m# ]' b3 M, w/ Thouse full of roommates (hosting customers).. b. A/ U) U+ F, a9 L0 L! ~! C
In shared hosting, this is like having roommates where everyone has no specific designated area inside6 w( x, x# r9 j t& Z" x: X8 Q
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
* I6 m3 Y6 b% n0 E0 v) ffit.
" }, C4 C& X7 ~* W3 r4 M" TSay your roommate brings home a large turkey. They will then take up more of the refrigerator than. L" d; c2 q/ r! d
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
- a+ [& u" c8 b6 W5 Ztheir food. Everyone else's food in the house has less space to take advantage of.
' h$ L; [* n# \7 m5 K" L" KIf you have less server resources to take advantage of, your ability to serve popups will slow down. For5 S/ R% K! h6 j$ n
any type of hosting this is a bad thing, and especially while running PPV traffic.' k& v5 e6 k( d" k( U
In the case of a virtual private server (VPS), everyone in the house has their own designated space
$ T2 f1 r" `) u6 z( Z" Einside the fridge to put their food, and other roommates can't come into that space. The server is/ M/ l, k$ }9 t' f8 Z6 f
partitioned, so that each customer can only use a specific amount of resources at any given time.
! |/ Y: m: i5 g1 V5 LA dedicated server would be like having the whole fridge to yourself. All of the server's resources
2 w, O1 S( \3 q- w Q! Xbelong to you and no one else can use up those resources. This makes it possible to serve much more
6 I6 m7 L9 x, l7 N+ k% L9 s6 b' C2 Xtraffic, faster.
1 |' }9 i+ }# Q* J) v GAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.! ^, C- Z: P* u) `1 b
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is p! u/ o7 t& ~3 F
here:. U& T/ n0 s) }; F5 L1 G
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
- r- e7 F. s2 h( A9 x! u6 p8 I' TVPS&highlight=hosting
& ^( Z4 }) f: w# Y) kDedicated-Hosting-vs Shared-Hosting0 S1 n* y2 s7 a$ D2 |* L
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-2 \2 b+ p3 V1 |. p) G
Hosting...Your-thoughts
6 k5 O; E1 {3 g7 N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 67 ?( O5 _0 H) ~- o9 W1 A3 o
Hosting Providers for PPV b2 ^- l' E# L8 c: G9 }8 H
Beyond Hosting' f: M* v7 C2 I0 M! Y) \: ^9 B
http://beyondhosting.net/. S. V% [# o0 i9 ?: K! Y
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment4 ~3 `% x; g) L& F
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
/ y0 G: G0 G" G* x0 _) P9 g6 Z( zdirect linking with PPV. Also, these guys provide great support.
) d2 a" J4 j5 y& h* vProsper202 Optimized Hosting8 }5 f$ b0 y7 y3 M
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/8 {% d. K4 C( ^/ C
CPVLab Optimized Hosting
' F; K! {/ X. x( ?- p$ Hhttp://beyondhosting.net/CPVLab-Hosting/ v g% j* t' H; H
Domain Names for PPV
$ H2 z. w8 I$ l' O5 A9 P) MOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
4 e3 k$ A. F6 x5 l9 Kwhere you're going to host your tracking software and your landing pages if you decide to make them.
3 l, T! l2 j) s8 B+ |$ e+ j6 {Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
9 E7 E1 J1 N" v% q7 q& pbland one is fine to start with, to host both your landing pages and tracking software. The .com,
% B% b, K- Z6 F.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a0 t+ V1 l) }; A( ~: e
term or build a whole website.% G& n! ]) `& n" a" @8 j8 S7 i; [
After you buy hosting, a domain and get those all attached to each other, the next step is to install. W5 T4 c0 n3 [/ ]
tracking software on your domain. This is really important, because it is necessary to track your9 Q" \* f$ {; P9 ]& T. v1 K4 P% m% k
conversions down to keyword level so that you can optimize your campaigns. Without proper/ j: _1 [* W0 Q: ^# ~
tracking, it is impossible to know what is working and what isn't.8 k- h' j# S' s9 K7 f: r K
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software* {2 T8 v4 M* J* y( Y5 J8 y
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.3 x: v2 z" A* P/ }) @" s5 J# o
Prosper2028 {( t/ O$ `" j6 ~ L v I: N
http://prosper.tracking202.com/apps/
# r; Z; {/ G6 L' ]CPV Lab3 n9 b" A9 ]+ |0 g* ? o; L, X8 @
http://cpvlab.com/
5 w$ M; n* `! w4 H$ t$ ?CPVLab Help Videos1 `- A# t; d- y! P
http://ppvlab.com/oweiw/oiurw/vdm.htm
/ i' p/ }& m) `4 @As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
- Y z* }0 l9 ]& F' `. _: v5 }+ }( @industry standard.
! |* O9 U6 Q2 T' y" w# O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7' \4 q5 }* k& r. x5 b, j7 d8 ~+ G
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from; i: Z% z7 x/ i6 Z" q! d& I+ l& `
good support if you have problems with your installation.
8 v) m! w: G. g2 T; h; b5 K. `1 k iTracking 202" a+ [; M, G4 a0 Q" c% I
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your) n+ ~2 ^3 z7 j+ y
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user* ?- G( g3 a/ B' D4 @ d8 |
area.
! B( E( b% u* ~$ N* l+ u: A4 tIf you choose this option, keep in mind that your tracking software, one of the most important parts of
/ }% I2 E' \# S3 N! i) i, f; f) h+ Tyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
+ A$ G9 r# b e# L/ cinterface, and their hosting.8 U$ } s& G0 a# ~2 J4 \
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords8 |: o, ~6 v& m/ y
and targets which you are bidding on. Leaving this up to chance in order to save money could
, j, e; t9 R- C2 n! \0 cpotentially leave you open to huge risk if someone else caught on to what offer and keywords you+ q6 P; C; j. P! J/ Z* A! R
were using.& ~5 k+ f. |& m0 }$ y7 w2 J i- i) v* h
Choose An Offer
2 F' n; i* z! ?4 g/ Z5 {: ?Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.$ R: J1 z! N9 d. \" R
Lesson on Offer Selection& _& H/ U6 \9 p/ j0 t
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
3 ~ v+ p. k+ L% K0 t/ R7 ^( gIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
" x: a5 \2 r/ L3 CTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using x' ?2 i6 c1 v0 J* ^5 p
LeadImpact as the traffic source.
9 e7 h, U3 m, a7 U0 C7 }9 MNow the best way to learn how to put all of this together is to just get started. For some variation in
8 [# O; M3 ^8 ^5 W9 I4 Nthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked, L7 n/ q% \1 Z6 L
campaign.
/ J- a$ U+ _ j0 hWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
! c, n' z1 t$ |' Lpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says! T3 D7 N1 L' @
that all traffic is accepted.
, i, Z" E" ?0 c+ X G' p- I+ nFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
/ I# F) N; J8 kThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can7 Z: K2 _$ U s# Z4 ^8 @" y
get creatives like banners or images specifically for the offer.8 x4 M8 w2 D* Q4 [5 D9 b$ H9 N1 @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
5 v5 Y7 ]6 b5 OBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
. z3 F2 A/ {" U- n2 C7 ?) m9 }, R1 Dtrack my keywords. Without doing this, it isn't possible to see what's converting.# s+ U2 v$ Z z
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:$ Z! X& a$ v- W0 Z5 X, f7 f6 [0 v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 97 |% E# ?: Q3 D; q$ j" z' V
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
8 X3 j7 j( W( G" q ibottom of the page:* p% _. W$ ~% ~! i: K4 R
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
- r) G3 s' S* l' }1 g/ FClick on the offer → pixels → Add a new pixel and this comes up:& z. ~3 Z2 V. d
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
, I% g+ W" @6 \4 g/ ~from your software into the box that says 'Enter URL of image to load'.
1 @4 W/ b# z6 K COnce you do this, it should look like this:
/ I$ q f& m. E, K6 x( L8 W# ]& D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
0 S5 `8 }( e7 i/ |5 z* I4 `1 q' ^( _Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:5 n: A" U5 V0 j! K8 ~) @+ [
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
4 m( M$ s" k& n" W5 ZProsper or CPVLab.
4 U. |0 m2 e c+ ^, n
* ], _- i+ k3 H1 l% M0 G |
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发表于 2012-12-27 18:47:17
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