|
|
PPV GUIDE [PPV新手入门][28页]
$ g" K+ T/ T" i6 o. C详细的请下载电子书！9 X, Q1 G4 p$ ]# a6 S& m3 e
( V) \ p) s6 f
1 ^' ]5 ^+ O. Z- f- {Newbie Guide
' ^7 F6 H6 O/ B2 HPPVPlaybook.com
% f+ C7 e5 {- U0 W6 `Tracy Shaffer
U+ i* C6 y, `David Ford D3 S- }* q+ \- F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
! h1 V( b- Z# t1 ]& k$ m- t" Z4 lGetting Your Mind Right to Start Affiliate Marketing, p& |5 `* ]# ~& x, s+ l
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
2 o) O" d! v8 d0 C' E. Q* C! ]ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where; S. q1 i* u$ @/ }! j. I
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing" N. ?3 \- z& k5 L+ ] ?/ E
with any success, these claims are laughable and far from the truth.
/ V8 k. W9 ]* O$ F5 l# uAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
2 ]* P; g z5 @flow management. The main benefits are the low barrier to entry compared to other businesses, and+ c5 b' Z8 t: c2 _3 U
the ability for a marketer to be a one person shop and make an incredible amount of money with low
. d7 t5 F( ^9 t, F! K( m9 x, Hoverhead.
% s6 K |! a5 eThe winners in this business are the ones with persistence when nothing works, who know there's0 |/ }8 A$ |$ P+ m$ W
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.8 d) A- _# a _. f+ |7 F
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
+ r- d# f! K1 {! Hstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
5 ]* z! F; L; s7 `' BMost of these things happen suddenly and without warning, and they all contribute to the amazing& w3 g$ Y. {6 o/ z. m y
learning experience available to anyone with a few hundred bucks and the ability to open an9 Y! {2 I6 q4 ~3 {
advertising account.
$ x- ?+ o3 n9 t! t* S- tYour competitors are willing to work at this around the clock. This isn't a push button, instant business
9 I9 W/ `0 I4 y6 ^/ J4 @0 o$ j4 O, W* }where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet6 O& T- o- P. F: @
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,8 r0 n0 L) T; n5 J
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence. ?) {$ c9 }% r! V8 [
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you5 [) d' o1 f; v- q$ U5 @$ T5 W+ l1 d
started building PPV campaigns right away from start to finish. With that said, time to jump in and get+ M! j: I3 n# ~+ }& n
started building.# d4 i) i) J4 t
Things you need to get started:
{0 ~4 z+ Y2 _. p1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
4 T3 o i I0 k# u- g$ m: U2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
7 L, M" L: @, e4 E7 k7 K/ H3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic): |: a: j5 C' _/ N* e7 \
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
/ l6 o: m) H3 d$ qThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
3 S! g0 Z& {1 X9 H" Vwith PPV.) ~2 {/ z. C7 m. [2 `) t
Basic Getting Started Definitions1 Y9 L4 [4 j. p; Z( c
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more- \9 q }. J( E5 j. _$ v) v, E
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
0 L ~0 l6 H: W1 t1 O5 i& |2 u V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
. F* {5 I& C8 otypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).3 r) h( O8 a* D6 h; x. I5 ^0 T5 Z
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate, g; z4 N& d2 O" |% v+ t
receives a commission on that product. An example would be the Amazon.com Associates program,
. x6 D9 I* r* H1 z5 `9 I6 W# FComission Junction or Clickbank.
& J7 s+ A+ ?" D6 w2 T2 I0 ]& wCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
) Y; G& G5 j: K- ~2 [an action like filling out a form, submitting their email address, signing up for a service or sometimes
, R" p j) \) I* w3 @9 Jbuying a product. An example would be Ads4Dough or Neverblue.8 A: k* D0 H& a' G% Y3 K
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's$ K ^$ {+ M$ k3 X/ @* @
account, getting the affiliate approved for offers, bumping payouts and just about everything else
c+ f( e6 i6 Vrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
/ U% C; l+ C7 K9 hright from the start can really help you., j7 @, C3 G$ x6 m2 m+ R# t" r8 M
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served5 H- K% J5 N0 ~- J t r3 L
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
3 u' ~* Z9 I: K3 [+ o; `view, starting anywhere from .01 or .015.
+ H E) _2 q$ |$ kIn order to use this type of internet traffic, the affiliate can sign up with a number of different
* i# z- f/ L, |# _7 Qcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,% U% c' j* n! M( E' H8 o/ ?3 k
MediaTraffic, and AdOn Network.) \+ k- {# {5 T2 i4 y
Don't popups get blocked by pop blocker software?
5 H8 m4 M: v8 U PNo. Popups are served in a new browser window as if the visitor had opened the new window
' ?, y% t$ L* Kthemselves.1 J+ r" y7 q) J. [0 i% {
How many popups get served to the visitor?- l# q: ]" @% _# z$ j
The number of popups served varies depending on the PPV network. Some pop more frequently
# [6 r, |1 Q5 e2 T(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
3 `+ G! L, Y3 Bserving this kind of advertising, so they have to toe the line between keeping their software
9 W# Y$ \' M3 z+ L9 Idownloaded and still making a profit.
9 I+ }8 `4 j8 [" J9 TIsn't this type of software bad? Why would anyone keep it on their computer?8 y! d8 k5 c$ X/ J; d5 U: G
No, this type of software doesn't harm the user's computer.
* W) B% j2 E X2 P% i. K1 WCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
3 s$ V6 H6 l2 C# R6 Jtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
' A8 a7 C" u4 Q' W# Jthat they can continue to have access to the incentive.
4 V- j; \7 ?7 I1 A% \© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3 R% R3 W. L; c: z: j" J7 z3 K2 P
How to Get Accepted into a CPA Network, ]- w1 l' N& T+ `. g2 i2 H
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
. G1 @$ {7 O3 V1 O. sto start looking for networks is Offervault which lists offers and lets you compare payouts across, d# D" u" K% Z. Z' C8 l% B! T
different networks.! w6 U0 Y7 K4 p: U! D7 F6 }
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)7 t4 o& h' x- B2 i7 h
application and be as specific as possible about your promotion methods. Usually some time after) H( v# V* }& ?2 x2 s% { s3 T
receiving your application, the company will call to interview you. The phone interview is a critical
! ~7 Q: i+ ~0 x4 }/ |part of the application process, and most networks will deny your application outright if they can't get5 y" A! Q& h% i. _ X
you on the phone.4 z3 N5 D, q( M7 U. \
Often, the person who does your phone interview will actually become your affiliate manager after
6 C- S7 S- F+ c; ~: W, Vyou get accepted, so it's a good time to put your best food forward.1 l- K& F, c* X! Q& ?! a/ s* g
You might not relish at the idea of someone grilling you about your internet marketing methods over0 _7 B; B2 }- g
the phone, but trust me, this part is critical. Have answers in mind for the questions:
* x7 j! w8 M' N. T VWhat methods do you use to market offers?9 P3 Q$ o2 D o2 u
Do you already have a website you will be using?
% v! f% t0 ]# R) V- a. U' gHow much is your advertising budget?
@1 X6 ]2 K9 b+ @! nWhat other networks are you a member of?
, ?/ d) y# H0 f- Z. S$ [( n! ^) HWho are your affiliate managers at these networks?
' t+ d( R8 N. u7 p/ D. [: ADo you use social media (Facebook, twitter, etc.) to market offers?
5 i3 Y/ F+ M1 o) z& M9 ^How much traffic can you drive?
7 s0 u0 Y1 D9 s I3 n4 mDo you have a personal recommendation from anyone who is already a member?& @* }1 Q! V/ _7 L
Once you provide satisfactory answers to these questions, the network will approve or deny your* L% b9 m' `" x! @
application. If you get denied, just keep applying or call someone on the phone and try again. Be
0 ~, @( p1 _1 S' P2 C2 ~persistent. Also, getting a personal recommendation from someone who is already an active affiliate
* ^7 k9 n W$ Z$ W6 e& u8 Afor the network can be helpful.# j4 L+ M- v: l
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate$ \( l Y4 l$ S! P8 h
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network1 w" ?3 n! |* u/ x- X) }8 R; D! R' `
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know+ Q+ b) E: x: u4 L
people can open a lot of doors as far as networks are concerned.1 H- K0 i" V9 o* M- D6 u9 d
After You Join a CPA Network4 Y6 d7 |) A. _5 J0 L
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager' ~3 L0 `* b& L, h9 O g# O* z, c
and make an attempt to get to know them a little bit.9 _9 J5 ~8 C. N; U- l" f! v
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
1 [+ |5 H% H9 ]% f8 fweight in gold. Start feeling them out from the start and try to get to know them. Once you get& R" i( }) E; i" N8 _$ n. ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4# k. e$ w6 D0 c/ F' q
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
7 O% W* D U$ l# h! S( gbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus7 I/ f& F6 U, D
email.
4 X0 g2 P' \' h- OFor more helpful info about dealing with affiliate managers, check out:; t) u- u/ ]4 }% {; D& k) f" \
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
3 t- ~& f I; w. phttp://www.mrgreen.am/affiliate- ... iate-managers-want/8 _1 D- [* x5 `8 l/ H3 e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
j% k+ F- d( p0 g1 r5 cSet Up Web Hosting# a3 N( `7 h3 u1 Q2 l: m8 m( A5 r
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said( h) A: n" h# b/ H6 a6 R
about internet hosting. In general, you get what you pay for with hosting. When you use a shared" n K( u1 r; Y4 _( j* p
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
. G6 x: |) k) jwhoever else is on the same server as you.$ A* g- m& Z! W. ]/ l
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
5 _2 O; R# e0 c0 ^( i* jenough that the visitor can't close the window before your pop up is even shown. You have about 3
& P% m& p" @! H* k7 j9 xseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
+ ~4 i3 U. o$ z/ B: }To explain the difference between types of hosting packages, picture a refrigerator (the server) in a* _; N9 w- \! D1 Q/ M @
house full of roommates (hosting customers).
! f3 b. W: k% `& `/ _; _8 E# a4 Y1 sIn shared hosting, this is like having roommates where everyone has no specific designated area inside+ w. c3 c+ W+ R6 \3 K
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
2 l7 M _' U1 @( A6 qfit.
0 a! H2 p/ ]& a" [3 p- _Say your roommate brings home a large turkey. They will then take up more of the refrigerator than# x' P; u$ W$ b( X
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
* {2 o s) m( V4 ]their food. Everyone else's food in the house has less space to take advantage of.
9 U5 [" e* G; k: ?; [If you have less server resources to take advantage of, your ability to serve popups will slow down. For4 f$ O) s& r* {- S# Y
any type of hosting this is a bad thing, and especially while running PPV traffic.; T* U" x p5 ], U" S5 Q
In the case of a virtual private server (VPS), everyone in the house has their own designated space
$ e/ B5 } g2 ]inside the fridge to put their food, and other roommates can't come into that space. The server is
$ H1 \( ^1 ^9 `" cpartitioned, so that each customer can only use a specific amount of resources at any given time., M6 x: j2 P: U1 l$ f; x4 x
A dedicated server would be like having the whole fridge to yourself. All of the server's resources0 x1 K9 K! i9 f) D
belong to you and no one else can use up those resources. This makes it possible to serve much more8 X8 r. g3 L, D% ]2 n
traffic, faster.
% @/ {) N% V2 ?( a: d8 C; nAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
% `. y! s: `& v+ D4 UAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
. S% E) |3 r: T* o5 H9 q, khere:) _; [' n; m0 s3 U
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
: z5 W( S7 |% j; PVPS&highlight=hosting
& v8 f0 L7 f6 ~* e3 d1 mDedicated-Hosting-vs Shared-Hosting0 H! Z* A$ R- t
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
5 b2 r5 e( ~& w; eHosting...Your-thoughts
$ L( v$ q6 D" {8 Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
+ c% g/ s# G: o6 o+ @& [, pHosting Providers for PPV
: a" p$ _/ I) c! u8 c% }: PBeyond Hosting( g( s8 L l6 D2 R
http://beyondhosting.net/
b r$ S r0 o. jWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
/ Q! m: Y. n7 e) s1 `% a( X+ treceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when& |! F& O1 I+ Z+ D3 u5 [
direct linking with PPV. Also, these guys provide great support.8 a$ K Y# u: J! U
Prosper202 Optimized Hosting4 {) l1 k6 @) O! v
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
$ u! J6 s) q7 a6 H% _& [8 vCPVLab Optimized Hosting0 Z6 K1 y: t" l
http://beyondhosting.net/CPVLab-Hosting/' T4 f! A6 k. G1 V& e
Domain Names for PPV) \/ J8 `7 P) H4 c# t4 r2 e
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
5 }2 ?6 [5 E# Z3 D4 a, T5 n& bwhere you're going to host your tracking software and your landing pages if you decide to make them.
( F6 k: A) b& E6 l# H9 w7 COftentimes people wonder if they should have a specific domain name or a generic one. One generic,
$ Z6 @9 _( K9 \bland one is fine to start with, to host both your landing pages and tracking software. The .com,
. i: b+ W' X: o- Q( X& F; N* _.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
; R! b2 ^" f! D! ?1 \$ Fterm or build a whole website.
1 o: p. @; ^, e9 s) g7 m RAfter you buy hosting, a domain and get those all attached to each other, the next step is to install( R2 I3 ]# h( M2 t* ]8 B
tracking software on your domain. This is really important, because it is necessary to track your
1 V3 n/ a; J8 @conversions down to keyword level so that you can optimize your campaigns. Without proper
: y0 J! E! ]" c- M9 X7 `9 xtracking, it is impossible to know what is working and what isn't.
8 T( m* Q8 g' |, }; XTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software3 n5 M# E T! A2 C
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.; `3 D: C V* U5 C8 Q7 n
Prosper202
+ M/ f) ?* B! }http://prosper.tracking202.com/apps/
6 U7 E& P+ I- F, M( r7 [. \CPV Lab9 R2 K E2 u7 D Q- N
http://cpvlab.com/# O5 j1 K, S( m+ r% s6 S* n* O* K
CPVLab Help Videos; F8 c0 O6 w" C/ y4 Y( o
http://ppvlab.com/oweiw/oiurw/vdm.htm, s$ p& E- G9 W
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an$ |. a) O5 R8 q9 F8 S) b
industry standard." ~7 `. w5 ?% V' l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
' d. ]; m4 n4 E2 m8 a% R1 i) D7 TCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
. l5 B5 u+ L. r0 ^; v1 X/ I3 O. Wgood support if you have problems with your installation.
; S- O; c D qTracking 2027 F. \; g0 t) o$ G. O/ E/ l# J
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your/ r# U# Z4 M( ^3 k M
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user4 [: ?9 s3 G" ?& R
area.
- u% Y& F6 L* ^If you choose this option, keep in mind that your tracking software, one of the most important parts of
8 _: A5 {) ~# Y4 ]! }- Kyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
3 T9 n$ O/ W9 j. N# _ Linterface, and their hosting.
, J; p! T: n0 S4 K4 f8 ~Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
* h+ B7 d% ^3 G' H) |- kand targets which you are bidding on. Leaving this up to chance in order to save money could
# B& u0 W, i: U0 opotentially leave you open to huge risk if someone else caught on to what offer and keywords you
% g9 f2 b V# \ j- a2 }( } hwere using.7 p7 p' [& z) @( p: {
Choose An Offer6 `- Q: q# k0 O# o
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.+ F0 `! W T6 d# i0 p# O
Lesson on Offer Selection7 P& t& m! l& o+ o5 p3 l1 H
http://www.ppvplaybook.com/forum ... on-Selecting-Offers$ b d9 i) k+ k
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
7 u- v( N* m) O+ k& \* TTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
0 Q1 K; ^# [5 f% I. uLeadImpact as the traffic source.
$ b; ?% D; k/ u, V7 }Now the best way to learn how to put all of this together is to just get started. For some variation in* \3 o* c* ~$ j, Z: ^2 n6 g* v
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
, W. g- V) K9 \% W- b: ncampaign., V$ w$ [5 f7 P X3 E. B) Q
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
5 H# G+ r% ]5 k. [$ f1 E3 f+ Ypage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
2 D* F1 E z% M+ othat all traffic is accepted.) O5 |) N' _5 D7 L5 a) z* Y" @
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
# E/ ?4 C: H' v* _This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
6 l' [2 x3 T9 a+ nget creatives like banners or images specifically for the offer.
Z" W+ `: q9 C% g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 85 Y* |+ {% V: c) x
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
' k7 u C+ k! f( J& o6 etrack my keywords. Without doing this, it isn't possible to see what's converting.1 ~5 a: Q( X; ]
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
. C1 c4 K, W% s+ a8 }1 N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 99 ?$ f# }( _: a0 y& h( |
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
$ [% n7 }* B/ R, T bbottom of the page:
- y. A& m, m/ V1 e7 E) L dNext, I have to cut and paste this pixel into my offer at Ads4Dough.
" Q- d* L# `! j5 E4 KClick on the offer → pixels → Add a new pixel and this comes up:) V8 v7 Z* |- I# m5 G) z: W
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
' P1 Q) p5 C9 J3 h. Efrom your software into the box that says 'Enter URL of image to load'.# m: q% f# d1 `
Once you do this, it should look like this:
2 P; c/ d1 X) w) [. z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
3 w% r/ m$ k7 U# c* O! [. U PClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:1 Z: K3 q# o! l6 j4 a! e0 l8 h
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either% w( I& {; n0 n. X
Prosper or CPVLab.
" `, T) ~+ _1 [' f8 d& {9 Q \4 \' n' Q
|
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
