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PPV GUIDE [PPV新手入门][28页]
" O( l. b. N( q. y" h0 r- Z详细的请下载电子书！
. F, H) k. d( `3 O/ v- ^; o& D! q$ W" B+ J% `
% h3 B; p# B. e
Newbie Guide _' j1 E5 p. A" h* h5 W
PPVPlaybook.com$ f4 c! l5 h. O/ d8 I# \* {
Tracy Shaffer
! m! b6 P0 R2 @% ?+ ?David Ford
% e7 W3 t" s' R: [2 _) j9 S9 z5 ~' s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
" u* u/ S3 o3 T1 g) n) @1 q+ lGetting Your Mind Right to Start Affiliate Marketing
. k$ a2 p* m3 S M% ]. b: u4 {9 Y8 nThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
# A" K0 h8 _1 ~. x3 v6 c' Lever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where/ s1 o1 Q$ `2 A
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing/ r3 {; ?: t4 Z1 n
with any success, these claims are laughable and far from the truth.$ W y& b# p( Y8 l/ n% l- c
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash2 L! ?7 {* ^$ q+ s4 H ~
flow management. The main benefits are the low barrier to entry compared to other businesses, and i& r8 C8 k: \; N& e) V
the ability for a marketer to be a one person shop and make an incredible amount of money with low6 i3 V/ R3 b- q% K- w
overhead.
" J6 U+ J8 v& S0 ^ ^# K tThe winners in this business are the ones with persistence when nothing works, who know there's
* Y# l) Z. I5 aplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
9 U; P/ f+ j7 O, E5 PThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
7 a' R0 I, F/ {2 n6 A- Y3 I1 i" Jstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
" O2 u; z$ O7 X: g, }0 z/ D# JMost of these things happen suddenly and without warning, and they all contribute to the amazing. f- j k* s' X! f4 S; ~
learning experience available to anyone with a few hundred bucks and the ability to open an" a8 m3 S0 x, ^# N+ w& N
advertising account.1 g8 R* o1 I3 E# O4 n/ w2 f$ \! Z9 |
Your competitors are willing to work at this around the clock. This isn't a push button, instant business/ ^' d& y7 U! q- `- N
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
( {2 S' p+ E$ L5 ^! c2 ]2 hmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
9 B2 F% |# s Rtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
- e/ a+ s$ w. Q& vWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you8 Y/ j: J, E2 q8 j8 r' i
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
, B4 [7 A( C1 z! z* z( q" x1 jstarted building.0 ^# d9 a* W; d" R' A( w, |
Things you need to get started:
, V) |2 j+ q0 j9 t# B5 j1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)& l$ Y( ~; A0 Y F
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
( u, v; Y& C8 [$ q6 @3 i3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)2 L. Q% e; i+ J$ f5 X2 c. `/ T5 c
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)4 W; b( O# [1 J
This guide describes from start to finish, how to get started in affiliate marketing by running traffic- J/ ~- J$ e5 B2 P- u% o0 l1 l1 B: @' Q
with PPV.
1 X$ h/ m- H. n+ EBasic Getting Started Definitions
/ H' t% v" q A* J+ j {+ tAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more! N$ W B+ E7 o8 L; N h2 C
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
3 }+ w' c% G! ~, }9 N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 22 {! J0 {: U6 `& i
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).7 B8 C& F C* D& U. n$ _
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate/ B& ^; t* T8 W; n0 N
receives a commission on that product. An example would be the Amazon.com Associates program,) X# L" R# G% L' ^) F2 f3 ~4 P/ o1 q
Comission Junction or Clickbank.' ?2 M3 _! c$ ~9 O- ~, a/ i- i
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
$ ]/ c5 S; ^, _" \an action like filling out a form, submitting their email address, signing up for a service or sometimes
; E* o: y( C" y. D. V. m& N# Nbuying a product. An example would be Ads4Dough or Neverblue.' v! W) x& A D# z' u
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's, ]: P y* c6 K* h6 J
account, getting the affiliate approved for offers, bumping payouts and just about everything else7 r- J$ o4 K& e0 o# L1 t
related to an affiliate's account at the network. Having a good relationship with your affiliate manager5 z/ W. T2 [3 |6 o/ K6 _' x& h* G
right from the start can really help you.9 O2 x7 y' U/ ]
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
+ i# a/ k5 u$ M' C& ain pop-up form through downloadable software on the visitor's computer. The advertiser pays per! u# l! t5 Y$ w* z2 ]7 X5 u
view, starting anywhere from .01 or .015.
' b5 [6 W ?9 F# J( uIn order to use this type of internet traffic, the affiliate can sign up with a number of different) ^3 c. S" G T1 C. [/ t/ U
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
. e* Q! H1 M UMediaTraffic, and AdOn Network.
! y7 G- Z2 G2 H* O/ m) Q6 w jDon't popups get blocked by pop blocker software?4 b: L3 ]( o' x; y* B2 N0 |
No. Popups are served in a new browser window as if the visitor had opened the new window8 }7 e6 G# ]3 Z5 s7 D% H5 j. K
themselves., W, m6 e. B4 N
How many popups get served to the visitor?
" `/ ~5 O" S. U+ x8 ^) `The number of popups served varies depending on the PPV network. Some pop more frequently5 L) N" k/ }8 @8 a# U( D
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by% g _' s9 }, |# }" g. u
serving this kind of advertising, so they have to toe the line between keeping their software
) j/ w4 x! x5 G/ `' h/ Edownloaded and still making a profit.. x* y. ?# b+ P1 M6 l9 P; Z
Isn't this type of software bad? Why would anyone keep it on their computer?9 Z( q4 z4 P* V* E7 ^* F3 V2 o! @( w
No, this type of software doesn't harm the user's computer.
1 T. A5 R/ j$ b1 r0 KCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,8 N2 c% J' ?, a& t3 \+ }# s
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
# P8 |9 _* L. A' [' Athat they can continue to have access to the incentive." \. i) ?% A/ j' j4 D1 z a1 o6 n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
: V! q! X% L' X5 `- T) @How to Get Accepted into a CPA Network8 X9 O7 p3 s9 D8 ?) k
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
; g( T/ t/ b5 b4 U4 d# ~/ M" ~% Mto start looking for networks is Offervault which lists offers and lets you compare payouts across% H* J: M8 `" u6 ^8 W. f/ m% q! ?0 \
different networks.! i7 h/ i! s5 y) r8 } A
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
! Q9 } W2 u5 B7 V' ]: Fapplication and be as specific as possible about your promotion methods. Usually some time after6 r3 J. J/ ~: s: v! s
receiving your application, the company will call to interview you. The phone interview is a critical
$ }# i. X0 R# z! Lpart of the application process, and most networks will deny your application outright if they can't get7 p1 j" l! ^( A
you on the phone.2 V" Q2 A- `, @; b. x
Often, the person who does your phone interview will actually become your affiliate manager after
( O9 ~2 R/ C2 S: m5 Ayou get accepted, so it's a good time to put your best food forward.2 I/ {1 h$ Y" ?' P) c
You might not relish at the idea of someone grilling you about your internet marketing methods over" d7 }, w0 L( a3 H0 I8 }2 h
the phone, but trust me, this part is critical. Have answers in mind for the questions:
% z! J% J' N& _0 L; BWhat methods do you use to market offers?2 B# H6 h, C* d/ J; l
Do you already have a website you will be using?
& |7 t& @. ?8 H# E8 G5 \How much is your advertising budget?! {8 M3 G0 r$ @2 [* K( [! I
What other networks are you a member of?
, K' H% v: E4 L( Z0 `+ _% zWho are your affiliate managers at these networks?% T% z9 D# W% u; B }5 `
Do you use social media (Facebook, twitter, etc.) to market offers?
- L* D; R7 X' L$ Y* z- f' g: KHow much traffic can you drive?
7 a. F& C$ r" |" _( R# KDo you have a personal recommendation from anyone who is already a member?, | D9 ]/ h3 u W
Once you provide satisfactory answers to these questions, the network will approve or deny your
6 @: B; g0 ~. ]application. If you get denied, just keep applying or call someone on the phone and try again. Be
7 J8 Y" f" b3 D+ `& F& w8 Hpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
* P7 O$ r4 j9 c$ wfor the network can be helpful.
& i1 Y& Z3 k- }To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate' m5 r- {8 i+ R! N+ T& X- f1 X
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network) m$ o, h- }5 y. O
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know0 n& `, E* p( u2 o" A
people can open a lot of doors as far as networks are concerned.5 \% q8 B7 R6 ~$ ?2 u% G* b
After You Join a CPA Network
. c v, `+ U6 a7 O6 AOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager' e/ ~) d [6 C4 D
and make an attempt to get to know them a little bit.1 d2 _$ e* |9 K7 B; S3 m
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their+ Y5 ]! V% P; ?7 w# T3 L/ V
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
2 v: d7 e7 J' v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
' I/ I" k* b" ~; ?$ d, n/ ~larger, they can really help you with your marketing efforts, scaling campaigns and getting payout5 \/ w+ n% V" J' E
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus {/ \( X. n9 U) |6 F6 L1 v0 c) Z
email.
! _' r0 b% Y3 iFor more helpful info about dealing with affiliate managers, check out:
& P; ?! }2 |4 ]7 ahttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
# V8 X- p; o2 ahttp://www.mrgreen.am/affiliate- ... iate-managers-want/
: }: B2 r3 ^5 x, O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 58 ~* R" @* a1 U$ f& G
Set Up Web Hosting
, O- a' q# b* ?5 X. ? N2 q5 p1 FGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
. t5 i z3 b7 Oabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
2 [4 X+ }$ i: R9 Chost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with- _" n/ j, q6 x! d$ G
whoever else is on the same server as you.
$ i# y4 S4 Q3 R/ T! g v$ h2 GSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
% t3 o0 K4 ]& g( P) V9 m$ e4 C B+ `enough that the visitor can't close the window before your pop up is even shown. You have about 3
+ f* ~* u9 T- V" u" l# S3 u& rseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck., X! y0 u" L( F; V3 s+ B
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
4 C z, X3 l+ I1 Hhouse full of roommates (hosting customers).
- w% B: `' U4 l* dIn shared hosting, this is like having roommates where everyone has no specific designated area inside$ d$ K, ]1 n, _# b
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
) B- J! z: g5 A( Sfit.
( a/ I. | I. Q, p- o% lSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
Y& C& ~3 K6 @( J' V9 lthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
/ h# u% C `( _* l! V G: Vtheir food. Everyone else's food in the house has less space to take advantage of.2 N8 Y4 a/ @$ t2 X
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
" V/ b1 `$ k9 J( ?any type of hosting this is a bad thing, and especially while running PPV traffic.! W6 P# X. o( }
In the case of a virtual private server (VPS), everyone in the house has their own designated space$ R: A3 h; c+ P7 y
inside the fridge to put their food, and other roommates can't come into that space. The server is
: E1 t/ Q |! s& _7 u9 Y( f1 hpartitioned, so that each customer can only use a specific amount of resources at any given time.
/ b- A- {" G; H( [0 o+ ]A dedicated server would be like having the whole fridge to yourself. All of the server's resources
- x: l5 ~7 x" j+ E g" Ybelong to you and no one else can use up those resources. This makes it possible to serve much more
1 U$ j! J/ L# Q- ^- Z, M- Gtraffic, faster.# `& x# f( |2 V% }+ D
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
: p) B A* ]$ ~9 s$ `7 s% _+ hAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is. h7 O5 X" R4 R/ |0 E: d
here:" h6 ?3 G. E# a) [0 e. K3 p- R* t
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
9 n. t/ y' d& J' Q" i- F. cVPS&highlight=hosting* }9 l0 v3 j; U1 B, H0 y8 O) w
Dedicated-Hosting-vs Shared-Hosting( ?; B# L# D, d" z/ {
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
+ Q* d2 h& {0 ?8 xHosting...Your-thoughts
( U" v* W7 F0 C6 r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6# Q% R5 Y* i% I; Z# C
Hosting Providers for PPV
& o4 m. n% |! Y/ w. r6 \9 b3 aBeyond Hosting6 k! d! F4 D8 Y( m v& S: @; H
http://beyondhosting.net/5 s. w; q0 t, s7 `! Y, ?
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment3 x- u C0 n' W5 `& Q
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
) C# k8 W0 U/ D# S3 Wdirect linking with PPV. Also, these guys provide great support.
# g: k! m! j$ U/ g' s/ YProsper202 Optimized Hosting
5 x& F% g7 L2 H( p) r3 } T$ T9 phttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/! C/ E$ }) C# F' U+ n! R7 |9 x
CPVLab Optimized Hosting8 Q* P. s: T2 p2 m4 c5 _( T
http://beyondhosting.net/CPVLab-Hosting/, S( K8 m2 B7 L( ^
Domain Names for PPV
, j6 m7 m; G) c; l/ e7 l: ?6 A0 rOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is2 ]9 W W: r: g1 z* o
where you're going to host your tracking software and your landing pages if you decide to make them.
" {: n' |7 V2 l$ z% K7 }Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,7 k n/ w. ]$ }* c* K6 J9 i. i
bland one is fine to start with, to host both your landing pages and tracking software. The .com,5 [5 v" O0 g [; \) g. H
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
5 p( m/ ?* ]+ Y# V3 M/ B3 ~+ eterm or build a whole website.
8 ]/ q0 n* j N- V0 b* d% `After you buy hosting, a domain and get those all attached to each other, the next step is to install
* i) d# f$ N+ ~7 l) H# T7 @tracking software on your domain. This is really important, because it is necessary to track your- A* X9 N; Z; S* r
conversions down to keyword level so that you can optimize your campaigns. Without proper
: D' m0 o6 Q F3 Ltracking, it is impossible to know what is working and what isn't.
: n8 B4 z. w: ~) n& h: j) k2 y: TTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
8 \! d* r3 ^# z6 jis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.# w! y* P& y' t: B( J- h
Prosper202
! ~. e, ^/ x: `% v3 g5 Ahttp://prosper.tracking202.com/apps/
' d v* o6 a& ~. |# gCPV Lab
% h2 S) c9 y$ w9 f' R1 ]. z* E1 ehttp://cpvlab.com/" F8 f0 {0 ?; h
CPVLab Help Videos% e1 P; I; x! F' q/ K ~3 b; a
http://ppvlab.com/oweiw/oiurw/vdm.htm8 P: e, ^* G) Z. W5 x8 V2 F
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
" B" _: H4 }& E5 V. z& @0 {* U/ e" Lindustry standard.
: e) q8 Q6 ^( N6 E5 J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 76 m/ K4 ?: L" `& W
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from9 W; a) R- d- i$ u! X; I
good support if you have problems with your installation.
8 A/ A0 P9 S& Q/ U9 \Tracking 202* p* N3 K! D7 r! e% C$ f
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
; u" D* G& ^; p% g: g* ucampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
% S) O3 p6 N4 |5 Tarea.( T) `: ~5 @5 t) q, O) M
If you choose this option, keep in mind that your tracking software, one of the most important parts of
1 a; r5 T5 D( d$ S% T9 Uyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
5 B; k J& Q) ^# L( U3 V; K h1 @$ Qinterface, and their hosting.
0 x" P; a( P9 f5 b. cAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords F, |! D7 L5 H& M
and targets which you are bidding on. Leaving this up to chance in order to save money could$ p2 m' _% j. _7 ?& L# K9 l
potentially leave you open to huge risk if someone else caught on to what offer and keywords you# D3 L) t; l" F$ v
were using.
% i2 }' g) T) g7 bChoose An Offer
; I, D5 j+ n/ Y6 D/ c' H, j9 K3 b/ t: HNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.! ~8 G5 ?+ B# q* z. X, p U3 h, u
Lesson on Offer Selection" v2 p; [& P/ f+ z3 k* o
http://www.ppvplaybook.com/forum ... on-Selecting-Offers; ~: L7 J/ w8 s5 l; g+ G
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so./ t2 j6 E. g" g# \! _$ B
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using. }- n R$ y" G3 k+ T
LeadImpact as the traffic source.
$ i# T$ [% g0 Z# F# I# G( |Now the best way to learn how to put all of this together is to just get started. For some variation in
& t! y7 o) {; t- N+ C/ J; \! C3 @6 F$ athe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked8 ^( o1 d! ?6 r/ c" t @, S* o
campaign.& g1 N5 ?2 J* K) i
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first. L- m5 a& h3 R" ?7 Y W3 b% X
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says. k6 N! X$ w8 g5 T6 f& X) {, S
that all traffic is accepted.% L% I# i' t- e9 F9 P5 D9 B
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
+ B, f, S# J0 z, W$ u, g0 k, _This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can8 n! m3 p! ~7 D! c: b
get creatives like banners or images specifically for the offer.
* O& i A5 z* \8 c- Q7 L! }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
& L) T$ `& d' I( V$ M& k7 DBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can1 @) S& L1 R: g0 S& ~
track my keywords. Without doing this, it isn't possible to see what's converting.7 ?& }2 m1 N; w- G
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:% W9 D4 |0 H5 G. o( f' G3 `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9- u$ u+ \, G0 N3 j3 ~1 h5 B
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
. L2 \& a) e$ {+ S: ^bottom of the page:
( M/ x! f: ~/ E* ] ~$ w \4 Y6 q5 ENext, I have to cut and paste this pixel into my offer at Ads4Dough.0 f. Y2 S# } z8 x) i" p
Click on the offer → pixels → Add a new pixel and this comes up:
) S0 c5 h3 h( U) E2 [Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL0 H' Q4 s; m' V: j1 Y
from your software into the box that says 'Enter URL of image to load'.
! r2 }. j5 `! `2 iOnce you do this, it should look like this:
) Z6 W6 i4 V4 X, d5 y% r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
; O+ D V, B; k" t5 `+ _; t/ OClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:1 e. H6 w0 C, B; `
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either# c* b$ N' U9 W, ]( S
Prosper or CPVLab.
0 c! O8 v, i+ c% O/ W9 b
1 e9 Y4 F. b. M0 R# g2 C! {$ R" F |
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发表于 2012-12-27 18:47:17
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