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PPV GUIDE [PPV新手入门][28页]
# e _1 q1 M7 s" j' t9 _' k! A详细的请下载电子书！
8 i! W7 F) E6 n# z* K: }1 r8 a% }7 k$ t T
) Z) z4 _ ]$ x# ?8 E& F
Newbie Guide- D2 s. A( Q1 j6 {1 m
PPVPlaybook.com
) K, H3 G2 H8 z! tTracy Shaffer; A/ B& O7 B7 \' E, q X
David Ford) g, F4 i+ [+ \5 x; m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 14 E: s3 G2 ~7 }
Getting Your Mind Right to Start Affiliate Marketing
# S- Z6 h& Y g8 \% lThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an4 S$ z7 G% i; r: M2 z1 v1 v" M
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where9 k( c* H( W1 J4 L$ o6 B; g
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
: _0 J" R: ]) m5 ?. [/ E9 Pwith any success, these claims are laughable and far from the truth.8 a7 }. R7 w4 p+ a8 ]1 e; b: j8 K
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash' J6 X8 ^6 E) |4 ?* k7 `& q
flow management. The main benefits are the low barrier to entry compared to other businesses, and5 H* x6 g, G) x, g1 f2 Z; `5 U
the ability for a marketer to be a one person shop and make an incredible amount of money with low( L+ a5 M& c! B2 Y$ L: ^) M% Y
overhead.2 V b8 g( W P4 T* \
The winners in this business are the ones with persistence when nothing works, who know there's7 _( S! c1 }7 c: @2 a2 Z/ l5 N
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns./ X$ ~6 \6 `. a# t4 ~1 i% G, N0 y
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
7 x: ?9 j/ q+ P& b* c$ pstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.7 _4 V7 K$ H2 C0 X
Most of these things happen suddenly and without warning, and they all contribute to the amazing1 Z! n; B8 O. P* l% x$ Q
learning experience available to anyone with a few hundred bucks and the ability to open an
. t6 H0 Z6 q6 w: [; zadvertising account.
( u/ ~ i5 X% @4 oYour competitors are willing to work at this around the clock. This isn't a push button, instant business
, X' a/ U1 n# b& r6 a+ |" T, Pwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet# u6 r/ x: s3 Y7 q
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,. m4 W/ c" K) Y& g
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
: N$ F7 H1 i! O- {With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you& m' i8 ]. I( \
started building PPV campaigns right away from start to finish. With that said, time to jump in and get! s2 T( H# {+ T% ?, [
started building.
! a2 u. D! E+ F) U$ h* xThings you need to get started:
( b% b3 V) }% v3 r) H' Z1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator), R6 a) o7 C7 _' t
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
. y6 l1 x8 [, V6 v7 V6 H8 e9 X0 G3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)! T4 k" Z0 G7 I0 E
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab) g4 u* u) _0 F
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
0 R, C) v, U* g* ~. d, }. r8 Z7 L nwith PPV.3 q% K6 e, h7 \7 j, r5 E z
Basic Getting Started Definitions$ I- T: O# a; ^6 n% p
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more9 o, ]# i& S; l' R
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
% h6 ]0 v5 l& `* ?4 V; Z9 v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
- m$ o" T; t; ^4 l" ytypes off affiliate networks are cost per sale (CPS) and cost per action (CPA)., E. ]! f! @* @/ k
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate, Z2 k; x% m0 L4 Z3 }4 \; S
receives a commission on that product. An example would be the Amazon.com Associates program,2 U2 X# ? a. Q& s
Comission Junction or Clickbank.
- M* Z4 R- W- x6 q& ACost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
! j/ J) S+ Z2 ^2 z# q nan action like filling out a form, submitting their email address, signing up for a service or sometimes
# T. D+ k$ h5 M& P, r, Dbuying a product. An example would be Ads4Dough or Neverblue." p9 F/ R0 l( C, |( k
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
$ K# u! R! i7 p/ X1 haccount, getting the affiliate approved for offers, bumping payouts and just about everything else2 u3 }% s5 ^5 k8 e j
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
0 w3 T5 N8 X) L4 U T/ c6 Tright from the start can really help you.
- a7 V- Z$ I. R& {4 j' PPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
- y+ `8 }, K* f! G$ k: r; k" S6 sin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
0 S5 J/ t: i* E5 Aview, starting anywhere from .01 or .015.
5 v6 W6 G* D$ K/ ?In order to use this type of internet traffic, the affiliate can sign up with a number of different6 N; W# o' V- L9 m. g* Z' J
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,8 m# J n6 ~* g
MediaTraffic, and AdOn Network.; H! |8 h' t1 y
Don't popups get blocked by pop blocker software?9 `; K" ]$ _6 p* c
No. Popups are served in a new browser window as if the visitor had opened the new window
8 k% e4 N- n; Q# p/ x, E6 V/ jthemselves.
7 W, J7 D, y( C( Q) A3 {7 SHow many popups get served to the visitor?- f5 n$ K2 Y$ I6 \- ^$ z$ P/ n, H- ~
The number of popups served varies depending on the PPV network. Some pop more frequently/ _) D$ Z% _1 h g) Z; ], j- u
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
6 [ |( |3 r1 p N' B0 ~, Wserving this kind of advertising, so they have to toe the line between keeping their software
6 {) P* h2 [8 X6 K) q0 U3 rdownloaded and still making a profit.
: _! X0 x: A4 S& |6 Q/ ~4 RIsn't this type of software bad? Why would anyone keep it on their computer?0 G/ j; ] H" h9 ~0 K% B8 @$ F p
No, this type of software doesn't harm the user's computer.1 y' ?" G {/ s: ^1 w
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,, Z" c6 C( W3 r! k k
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
8 \; |; X) U- B- z% s2 jthat they can continue to have access to the incentive.
* I/ M4 [, K6 A: R" Y U8 {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
! Q, y: {$ ^4 gHow to Get Accepted into a CPA Network
5 y) ?: U7 x7 _8 \4 P% x- QIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
0 a' G! k2 K* w( e5 E& D3 Dto start looking for networks is Offervault which lists offers and lets you compare payouts across
2 `$ G9 A: p8 udifferent networks.6 m$ `$ _) @7 n" }
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
, O4 u9 J3 R2 }- U% G Fapplication and be as specific as possible about your promotion methods. Usually some time after* P# ]$ k% p; F3 \, g$ S' ?
receiving your application, the company will call to interview you. The phone interview is a critical
' ~" h: e0 {$ {8 Wpart of the application process, and most networks will deny your application outright if they can't get
+ b) d) t8 d6 i- ryou on the phone.4 F" M6 W. T0 j3 s9 F8 |% H) b* j# Y
Often, the person who does your phone interview will actually become your affiliate manager after! b2 j. t! G; H
you get accepted, so it's a good time to put your best food forward.- z% t) s" b4 O4 ^. [
You might not relish at the idea of someone grilling you about your internet marketing methods over
! k' a5 I" n# K7 ?5 M4 `4 {) K3 e! Ithe phone, but trust me, this part is critical. Have answers in mind for the questions:
" V5 B! C( E/ ]- `What methods do you use to market offers?
) z' E" B' }1 Z7 J* gDo you already have a website you will be using?& n$ h6 @+ f5 o& X; {8 [4 x/ `. }
How much is your advertising budget?- L, d% k( p. g
What other networks are you a member of?' f( p7 o. S7 o6 t- R+ A
Who are your affiliate managers at these networks?3 J( q9 l$ h( G$ v* w Q
Do you use social media (Facebook, twitter, etc.) to market offers?+ |9 X( y6 w' c1 ?+ K
How much traffic can you drive?) y) c, N6 G8 B# b5 b1 q
Do you have a personal recommendation from anyone who is already a member?
1 d' ~1 g5 P$ P6 M: s& tOnce you provide satisfactory answers to these questions, the network will approve or deny your4 d0 Z+ L" [% k. c# K9 [8 R$ `
application. If you get denied, just keep applying or call someone on the phone and try again. Be
- x4 V0 P8 f9 m0 |persistent. Also, getting a personal recommendation from someone who is already an active affiliate S2 {6 B C0 R j
for the network can be helpful.
2 E6 k, Y" Z2 m$ U0 ZTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
, X5 v+ c& N; W* l5 p" l" @Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network6 `2 ~( J, C! s- X2 P- a# {9 E& J
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
) p* ]; c y: `* x8 {- y) y! vpeople can open a lot of doors as far as networks are concerned.
9 f) `7 B0 Q6 V9 P3 e/ OAfter You Join a CPA Network
1 F! t3 }, D2 f9 tOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager( u. a, k( {6 R7 M0 n: b% Q
and make an attempt to get to know them a little bit." n4 M4 u$ j3 q- e2 C
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their. [& V% R; n7 U' ]$ B! J! F, t
weight in gold. Start feeling them out from the start and try to get to know them. Once you get4 x. @; n! p" e) b1 e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4: V/ R: Q9 I0 b8 V3 U
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
4 H1 t( P' ]0 D3 z0 e: t# Y& Q S7 Ubumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
. ]9 Y* V+ r& x8 ~7 demail.
$ f* J2 i9 z5 l/ xFor more helpful info about dealing with affiliate managers, check out:- f; O5 j, G7 C2 W
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
* d, M( R" `7 }) Y% X( c! Ahttp://www.mrgreen.am/affiliate- ... iate-managers-want/! R: {. h; j" p5 |% b# w2 V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5) V, S8 H0 H* g" \+ y. t) ?
Set Up Web Hosting! z1 H$ \: U6 f) c
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
' c1 f$ S4 \ A, W3 uabout internet hosting. In general, you get what you pay for with hosting. When you use a shared5 }% q6 Y, C2 a
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with; T5 J) \8 F" @ L, G6 }2 r
whoever else is on the same server as you.7 ^2 C/ a" s) N. G: ?- t
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
6 B) \( F7 f [# O4 v' Lenough that the visitor can't close the window before your pop up is even shown. You have about 3
) T/ |. O& X/ [2 l* u" ^5 _seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
. g% M7 ]& ^0 K1 o2 b& J9 y8 CTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a4 m) w. f. P! Z) g' g
house full of roommates (hosting customers).
0 O {2 {. o0 u' K8 z; @In shared hosting, this is like having roommates where everyone has no specific designated area inside
( F. ~4 M- v& \the fridge where they are supposed to put their food. Everyone just jams their food in however it will; m( M$ I. s5 w3 P* b* U! g( q! X
fit.' p2 ^ Q" n' H( V6 b
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
: L# [' f* ~9 s/ I) _the rest of the roommates, by virtue of simply needing more space and resources to accommodate L, S: n# W8 M8 s3 ~# x
their food. Everyone else's food in the house has less space to take advantage of.+ ?& V4 ]% i5 Z% f) }/ G
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
" `: R) u/ V4 I4 A, D( vany type of hosting this is a bad thing, and especially while running PPV traffic.1 E- J: |( E% ]# A1 ]) i
In the case of a virtual private server (VPS), everyone in the house has their own designated space
5 Q: H: ?: r$ b6 _inside the fridge to put their food, and other roommates can't come into that space. The server is
) @- h' \* ]/ [partitioned, so that each customer can only use a specific amount of resources at any given time.; F8 F4 p# O: Y8 Q
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
! E: n$ f1 i* a% \3 D' k; wbelong to you and no one else can use up those resources. This makes it possible to serve much more
9 ^7 v# ~3 `/ q+ ttraffic, faster.+ [( F3 s2 K6 H9 ? _7 w" z8 p& @3 m
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server./ c b5 B8 C+ L. }; I
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is$ e2 c/ @9 C' A* ~9 |2 Q# u
here:; P) q; n: c+ M/ k% Y* M
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
], `2 c @8 O' h3 _VPS&highlight=hosting, v5 H* ?: D7 R8 M2 l" s7 Q. h
Dedicated-Hosting-vs Shared-Hosting; \+ H9 `- M' A5 `. u( f
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
. X/ ?6 ~* S" b9 ?2 I" EHosting...Your-thoughts; A1 }7 g- W0 e( o% X" e, m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
5 C. a( R7 x/ N' g* sHosting Providers for PPV" ^% U( J$ ?0 ~" Q: J
Beyond Hosting
# y% o; N8 c# }2 z/ O6 Jhttp://beyondhosting.net/
4 |, Q" F0 Q$ C. VWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment3 Y3 A3 y0 z% @ B
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when! j1 u" t( n' ]
direct linking with PPV. Also, these guys provide great support.6 w! R; M# i0 h5 Y) W
Prosper202 Optimized Hosting
& S+ [2 L! J; L. Jhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/; G# r0 Z5 i& C, o8 T m1 ]
CPVLab Optimized Hosting
+ U+ Z$ R- V5 I' m) C& i2 o& Thttp://beyondhosting.net/CPVLab-Hosting/* L" u3 D. R6 S. g0 p
Domain Names for PPV
6 x6 p; @+ ]. H$ F( Q5 C+ tOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is/ ]. {/ S; W: j0 a% \1 l
where you're going to host your tracking software and your landing pages if you decide to make them.
, n# i+ `8 N$ J6 pOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
5 L( }% Z7 ~/ V6 J' Xbland one is fine to start with, to host both your landing pages and tracking software. The .com,4 ~' w. O7 g$ W& \4 ]6 W' {" P8 u; T
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
' H0 {' |0 Z7 M0 `) F P, y3 a, yterm or build a whole website.
; f/ T9 i' F; i: DAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
0 \- v7 R& C" ]" v, C: s1 _! V8 \9 Ktracking software on your domain. This is really important, because it is necessary to track your
4 q5 }; h; o/ K+ Kconversions down to keyword level so that you can optimize your campaigns. Without proper
# _9 o/ E8 P2 |+ I; q( p: otracking, it is impossible to know what is working and what isn't.
) Q1 C4 u" d1 U- t8 h7 cTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software* F% e, r1 {' M; _$ O- Z
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides." u p! P+ r6 U4 t
Prosper202
8 e6 @2 x$ a8 ~) J+ H1 r% T# Yhttp://prosper.tracking202.com/apps/
4 y$ u5 x0 Y8 y: p: ^: I! @CPV Lab
, h" y/ H& P% Z$ Jhttp://cpvlab.com/, { P! s9 L" h z# _
CPVLab Help Videos
) p! g$ h2 }2 L- qhttp://ppvlab.com/oweiw/oiurw/vdm.htm" w x: E3 e. ~5 H1 [
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
9 k" m; h) b2 D8 r: S+ t3 zindustry standard.
$ E( I I9 O9 b1 I, k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7) ~: ~2 [. n ]6 F
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from- p$ `2 D/ E& u: @
good support if you have problems with your installation.0 b: y% H3 }- N8 b* }/ H
Tracking 202
# ~3 I& R g/ n( V' A( ?* uTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
# y$ l2 K( v1 K0 f6 I2 xcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user2 a+ P2 [! V4 U, _, B) M5 T+ z0 f
area.
( o( y. r- _" I2 b/ ^2 |. RIf you choose this option, keep in mind that your tracking software, one of the most important parts of
' K- [+ H0 K! L( j* Y. ]your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202) |# r# l0 R, S, v; }6 y( T
interface, and their hosting.1 s6 J+ P) }0 A0 f; v. V
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords5 e+ F# I% R: U3 V' A/ F
and targets which you are bidding on. Leaving this up to chance in order to save money could2 ]# f; O6 v2 F, r7 v" j
potentially leave you open to huge risk if someone else caught on to what offer and keywords you; m, ~1 D# k$ q& s+ V
were using.8 u& f$ {4 y9 u$ C; t) f9 k9 f
Choose An Offer
: M- T- o4 _& GNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
$ B- B0 N& y. D3 |Lesson on Offer Selection
: ?; w6 U6 h# h) thttp://www.ppvplaybook.com/forum ... on-Selecting-Offers; I z9 ?$ c) @1 w- _, _) F
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.0 \$ I- H, [3 g2 s6 K1 r
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using! }; Y' t+ h$ q3 x `4 k& i
LeadImpact as the traffic source.
! m1 V, v- L' W( j2 X' NNow the best way to learn how to put all of this together is to just get started. For some variation in
1 `2 |! n) \- v& v5 P- Mthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
& ?8 E* R# @: U- J% fcampaign.
& E6 ^4 Q4 X+ F" ^5 k8 [When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
* |; C% X4 h# ]4 o4 `$ }page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says3 i/ _9 O% U' q! ?: q
that all traffic is accepted.& y( z5 Q9 L) @1 A' y
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
) X) O$ @' b, }6 P0 e: j6 ?This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can4 R& U( l, G0 ~' u
get creatives like banners or images specifically for the offer.
2 k4 s' y, {2 [# N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
) c3 U5 H' G3 |! f0 t7 z. }3 l+ H GBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can, d6 ^' G4 L' U+ e7 b! X5 y3 N3 q4 k
track my keywords. Without doing this, it isn't possible to see what's converting.
4 d7 ~' u4 Q6 p2 sIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:; {/ v+ f8 p1 ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
+ N6 H$ `( Z% U- G7 {( T4 i* q- r aIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
+ c7 v+ L9 B5 e E6 H5 gbottom of the page:, u( Z2 J+ B3 C+ d
Next, I have to cut and paste this pixel into my offer at Ads4Dough.- L0 R w" w, L3 [- M. b- m) A
Click on the offer → pixels → Add a new pixel and this comes up:
! M% W9 Y& d- D; O/ vMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
" E+ u! { @& [* Rfrom your software into the box that says 'Enter URL of image to load'.
6 N) c" n6 ]& a" VOnce you do this, it should look like this:
: b. _6 W1 [! s9 X3 G9 U. p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
s" n. s7 A, m/ o t+ rClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
! n& Q' ^& e6 Z( fNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either, s* S# S" L( G1 `4 o& T( f$ o
Prosper or CPVLab.9 ?# g z. Y$ d1 _( y
G& [2 w* E9 x |
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发表于 2012-12-27 18:47:17
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