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PPV GUIDE [PPV新手入门][28页]" R) D/ i! u$ v8 I( `- Q8 Q: D
详细的请下载电子书！
# n* N1 h& \% N+ P, j0 ~: B; a9 e: O* U6 [$ p$ W1 P
t% y5 \4 ]& [5 FNewbie Guide
2 j. T2 F0 ^0 }$ UPPVPlaybook.com
9 S6 r( ?: U1 x# ]" y' M9 F4 a- rTracy Shaffer8 D7 I b0 L% _5 ^ c; }, ?
David Ford/ R V# f$ D$ B, U& Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1, ^; L( o! G. ]' d. v7 ?, i
Getting Your Mind Right to Start Affiliate Marketing
7 L( a# K4 D8 x( C [' L1 ^ j8 DThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
' ~5 ~3 p( ^+ S2 V1 cever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
4 Q6 K5 L# T; h t. P8 v& b+ z: C* Myou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing5 ]6 r; f# S d1 n
with any success, these claims are laughable and far from the truth.
& u, h. ?$ N6 \- m" S6 wAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash3 |4 i/ V- O8 u* o% X& f x- M
flow management. The main benefits are the low barrier to entry compared to other businesses, and
: G. F, f" a9 w' R0 N; L- Cthe ability for a marketer to be a one person shop and make an incredible amount of money with low
1 m* S5 J8 n* }4 s, Eoverhead./ b% h6 G9 `. c+ t- S
The winners in this business are the ones with persistence when nothing works, who know there's' _ l: b5 w2 {( `6 C2 C# r7 F* ?
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.0 h& V1 f0 x) B$ d: r K; x/ f! Y
The cold hard reality is this: virtually everything in the space is changeable, what worked today can! B: x3 X9 S2 X
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
' X; H; a& l+ f. N0 g! X3 }5 ?Most of these things happen suddenly and without warning, and they all contribute to the amazing
" N+ q. ]7 L& ~learning experience available to anyone with a few hundred bucks and the ability to open an
/ p. e; K2 L( a. f! S3 o6 |5 Padvertising account.# m" s2 O' f. \, C
Your competitors are willing to work at this around the clock. This isn't a push button, instant business6 w, c! `! }/ u* Q4 k
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
2 {8 K! v6 t9 D; Nmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
" r+ \& ? q1 E0 C+ R. B2 m# p: ]- _trying something else, failing. There isn't any guaranteed recipe for success except this: persistence." j/ F5 H8 r+ W! @. E4 y* Y( q7 t
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you" p/ k; `5 S% I) }' R# R1 }
started building PPV campaigns right away from start to finish. With that said, time to jump in and get* J( m6 r! h9 ?/ p! r
started building.+ l" g6 L6 C1 m' y
Things you need to get started:
2 p9 o% c. z& ]- _. ~+ r" i- @1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
+ `4 Y! T c% R8 s8 o8 f2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
5 p3 f5 L% S+ z0 e% {3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
( V+ L: v% ~- E9 p4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)4 q4 [! n% g8 q& z7 ^0 O- x
This guide describes from start to finish, how to get started in affiliate marketing by running traffic1 M" g3 _! c# h8 R8 ]# Q2 K
with PPV.
/ a6 Y+ d% Q1 P. JBasic Getting Started Definitions
0 |. o2 n8 |' Y+ R6 R7 [Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more' T, h9 R. n! k
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main% ^) ~; U) H1 _/ _* u6 Y! ]" m; F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
& _; J5 K, z9 {0 O2 k) o: Itypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).$ ~8 {. k' c8 A+ u" P% u9 O. l
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
; Y; j4 S- T' |# q( T* k* Z$ Y! H3 X8 nreceives a commission on that product. An example would be the Amazon.com Associates program,! Z/ [3 Z( P1 Q) T1 v9 {4 q3 v ] k
Comission Junction or Clickbank.# ^6 T3 F1 X9 w) M/ m% }6 U) H
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
3 V! Z" v3 L8 J1 K) M, tan action like filling out a form, submitting their email address, signing up for a service or sometimes
: b6 t/ W' c% P) c! N6 m' N4 D) Obuying a product. An example would be Ads4Dough or Neverblue.
; @4 G3 a5 A' F0 G7 a0 FAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
& u* L, _0 d8 W) a- Yaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
/ Q$ |, s' D, z6 V, vrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
; R2 I. i0 F0 cright from the start can really help you., r" q8 Q) r2 \( t0 Z$ g
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served& g' l3 j: U& b
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
# `7 W& h! S2 P) V Oview, starting anywhere from .01 or .015.( ~3 y; X$ u' r( A1 d, v# a
In order to use this type of internet traffic, the affiliate can sign up with a number of different
5 K1 I: @% s0 L, Lcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,% K" l7 E7 s: y8 K0 E+ G! k
MediaTraffic, and AdOn Network.
v5 b% u, U$ v& [( }) @4 H1 DDon't popups get blocked by pop blocker software?/ U" g' C2 g5 g* J7 S
No. Popups are served in a new browser window as if the visitor had opened the new window0 \, t- K% ]8 I. T* s* P7 K
themselves.
- c7 a( k# v4 Z2 M. C1 ZHow many popups get served to the visitor?3 U7 |/ |. ^4 m4 f' ?
The number of popups served varies depending on the PPV network. Some pop more frequently$ b {: { `$ \/ b
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
9 c( [0 g+ n% n. c& Cserving this kind of advertising, so they have to toe the line between keeping their software7 b. G# N* y0 |& U; ?9 |7 I
downloaded and still making a profit.
) e. R x) O' ~6 x8 {Isn't this type of software bad? Why would anyone keep it on their computer?# e% s8 p% e' F
No, this type of software doesn't harm the user's computer.
2 y4 i2 ^/ H0 D. l- [Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
4 @( Q0 `, Z( s5 l$ V0 {toolbars or videos to place the software on their computer. The visitor keeps the software in place so. X: M. W: F: y5 f5 y1 E
that they can continue to have access to the incentive.
( x) x- j: C* J% Z, V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
1 a! P- ^) Y+ `: C7 q: \How to Get Accepted into a CPA Network
) _7 h# M% D, k4 m! v7 k6 A) sIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place9 H3 f2 m5 [+ U7 P* |* G
to start looking for networks is Offervault which lists offers and lets you compare payouts across
4 b* s, V9 V0 u( f3 Gdifferent networks.
: p; x0 f6 e/ F( ]% S* U" f6 a; O) jOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)' g, T; |1 Y0 W0 b
application and be as specific as possible about your promotion methods. Usually some time after$ ? E) F% q7 G5 _- N% H M
receiving your application, the company will call to interview you. The phone interview is a critical
T0 ~ O) v; f5 ~part of the application process, and most networks will deny your application outright if they can't get
! S. s6 O+ I# I* R$ Y, w' wyou on the phone.
% S0 c6 {: \$ ]8 `4 a# R$ [Often, the person who does your phone interview will actually become your affiliate manager after
( t3 L3 ^4 x x5 n9 e6 L7 K/ vyou get accepted, so it's a good time to put your best food forward.
' d- y, s+ V! @9 l, u! a! JYou might not relish at the idea of someone grilling you about your internet marketing methods over1 e6 ]1 R0 m4 v
the phone, but trust me, this part is critical. Have answers in mind for the questions:
" M) D* L; p3 B( o6 D$ D% KWhat methods do you use to market offers?
7 ?0 R! j4 X- ?5 P/ pDo you already have a website you will be using?7 C2 u3 H0 F2 P
How much is your advertising budget?
$ \$ O. s7 T+ F1 k" z: p1 qWhat other networks are you a member of?2 L3 ~$ h; O8 j6 K! S6 ] j
Who are your affiliate managers at these networks?
. k* o& U* @ |1 q2 H8 O% |Do you use social media (Facebook, twitter, etc.) to market offers?
' F0 c& v5 C0 Q5 E% P; wHow much traffic can you drive?+ F, U0 c& U7 r" T
Do you have a personal recommendation from anyone who is already a member?* q- P: F* L9 h
Once you provide satisfactory answers to these questions, the network will approve or deny your' M* ^! ]$ _2 e9 l* m
application. If you get denied, just keep applying or call someone on the phone and try again. Be
& |, Q1 t- P( n& Ypersistent. Also, getting a personal recommendation from someone who is already an active affiliate
p, L+ c$ O: V& g/ o8 R: ifor the network can be helpful.4 E2 f0 o; m5 ~* G
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate5 [+ |0 b; U) u1 C3 j& Y( `
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network$ ~, h! r: N& z5 `7 E2 ~
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
5 i; S& `0 \& ?* H# F, e& Apeople can open a lot of doors as far as networks are concerned.5 _# [& G9 W; y. K
After You Join a CPA Network& c) A5 `0 n1 a" x7 }
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager% k* K' r& q( ?& d: ]
and make an attempt to get to know them a little bit.+ ]* `; k6 y: W( r) k. J
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their4 q0 X! e9 ]$ F2 i6 y" j: m
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
Z5 z8 S M8 r" C* n) e; e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 42 W$ U% ]5 M v7 \# D, V; c7 ?
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
8 M1 o) m7 b- l% ?& y* vbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
`+ |0 t+ {$ L: l6 remail., b0 p8 B( ]. x8 s# D
For more helpful info about dealing with affiliate managers, check out:. Y0 ~- j* ]. I' z
http://ppvplaybook.com/blog/musi ... -affiliate-manager/ K% ]/ |1 s1 u+ S# r" W
http://www.mrgreen.am/affiliate- ... iate-managers-want/
2 D. E; n9 o9 ~/ O o% t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
3 z# T! ~3 i) s+ b9 }Set Up Web Hosting8 m4 i( [+ ^3 x' U' X
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
/ h. A2 i5 a3 Kabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
8 L8 @$ T5 @' k* B' e2 Hhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with0 [+ T c& | r5 [! X
whoever else is on the same server as you.
1 Y, b; @) I& h1 T& J4 o/ z+ zSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
& V" O9 u. P, B1 n! s" Denough that the visitor can't close the window before your pop up is even shown. You have about 3
2 F5 R/ @' o( {- ~$ B' wseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.) |" g" }) W m$ G- U# V
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a0 ^( Y2 j4 T# K& d
house full of roommates (hosting customers).
6 y( N4 _6 G$ U8 yIn shared hosting, this is like having roommates where everyone has no specific designated area inside$ D9 A; _8 _3 g% j2 w
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
0 p) [7 U4 D6 W: V afit.( Z8 s R2 c. o/ O
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than0 b" S6 I: g' P4 B: ?6 R* |' |1 P$ W' p
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
2 W a/ v% P$ E4 u9 l' ]# Ntheir food. Everyone else's food in the house has less space to take advantage of.0 }3 E; D" c. A, F; _# `
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
i o8 y8 o4 v2 ~# t" V8 oany type of hosting this is a bad thing, and especially while running PPV traffic.0 \$ y* l( L! |0 H _0 a
In the case of a virtual private server (VPS), everyone in the house has their own designated space
: `9 ^9 D/ j. `7 L. r- cinside the fridge to put their food, and other roommates can't come into that space. The server is
* i+ u: i2 ~2 e6 I# v, d3 tpartitioned, so that each customer can only use a specific amount of resources at any given time.$ D( c3 G8 l' Y! E' f; m. T
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
2 W/ L {: y: t4 ^6 \belong to you and no one else can use up those resources. This makes it possible to serve much more' T# i% `/ I: Q% r1 |
traffic, faster.
. [6 Q# D9 M2 t% p6 X' `( NAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.& s% |0 z, a. W# @% V; X
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is! s7 P/ ~# ^% Z0 h; T
here:
' r" \) c6 b6 k, R( a g; hhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
& s# f8 N. A" nVPS&highlight=hosting
( ]& w3 F, u7 L2 y6 i" h" YDedicated-Hosting-vs Shared-Hosting
6 m# s# s- s% J% p- b6 Rhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
, G- x$ ^. C+ j2 xHosting...Your-thoughts
& f5 V& e7 L8 n6 I& F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
" D8 m; t) P' d0 g. @! r9 Q2 y4 hHosting Providers for PPV
' o* O6 T/ [2 ` J1 u1 wBeyond Hosting+ O1 k: }0 w( B4 v F% c) H
http://beyondhosting.net/
# [8 Q2 T! O( S) nWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment5 ?) y$ Q& x* H" J
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when2 a: V# d+ @$ d9 {8 _5 a s
direct linking with PPV. Also, these guys provide great support.6 Y d0 U* L2 h! Z2 Y- G) }* ?
Prosper202 Optimized Hosting5 G6 ]# R7 ]. G1 f
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
& [% u) J6 X0 q$ N- }CPVLab Optimized Hosting3 X I" `0 V0 o0 b' V
http://beyondhosting.net/CPVLab-Hosting/
2 o$ P" h1 \6 Y) LDomain Names for PPV
2 c7 s5 W. _0 y" w3 kOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is7 W ?0 C: h: O
where you're going to host your tracking software and your landing pages if you decide to make them.
* h, K0 ?( \$ Y/ N uOftentimes people wonder if they should have a specific domain name or a generic one. One generic,; N; _) z+ I: n3 ]: l* g
bland one is fine to start with, to host both your landing pages and tracking software. The .com,- a9 j4 r, R+ r( I, a" b, n
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
; O/ w4 r0 T1 }$ g+ W2 Mterm or build a whole website.
: b1 z7 h# w( j2 G" D2 s) y! HAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
2 m% }% v& v( U7 _( l1 m' Y" `- wtracking software on your domain. This is really important, because it is necessary to track your
7 G4 @$ M! O7 J, E5 q3 k3 kconversions down to keyword level so that you can optimize your campaigns. Without proper
. o! `) x! I% K9 p! stracking, it is impossible to know what is working and what isn't.# ^, h4 p, g! Q5 n% T+ @- u( K
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software& {7 R2 l, h8 t2 h( W
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
3 M" H" F! V4 H6 ZProsper202& g6 m4 Q8 T0 k/ r0 l' D' ~. p
http://prosper.tracking202.com/apps/
: O" Y; |4 I) v' F1 ]: ^3 uCPV Lab
5 `% p, a( ?( z' Y7 L2 [http://cpvlab.com/' S) \' |1 f) u+ t( r1 m
CPVLab Help Videos$ c8 z5 L3 i" \6 q. H9 v3 P
http://ppvlab.com/oweiw/oiurw/vdm.htm
8 e: t, Y9 ~8 gAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
# e5 K% V, v+ D0 Z4 H5 }industry standard." ^ r, m; L7 E: A9 Q1 g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
% D# P+ _1 N' X8 i+ a0 zCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from8 z. Z: u! t1 }+ H8 E
good support if you have problems with your installation.. k N C7 _$ w
Tracking 202
4 T2 x$ P) c' C- `) t9 eTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
! e& X$ U# A. s- ]) f. rcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user1 P1 [0 g. D9 {) D1 F# b/ m
area.
0 T4 g x9 R% f/ i; j X' }If you choose this option, keep in mind that your tracking software, one of the most important parts of! i7 o1 p! n- s# I+ ?
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202; _! z* ~5 c2 N% k& D% U- m" c
interface, and their hosting.
$ ]; E" V" W9 JAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
3 ~' C% |* J2 G& T$ P& v% Jand targets which you are bidding on. Leaving this up to chance in order to save money could) r. b4 o8 ~; W% w$ K1 e( _
potentially leave you open to huge risk if someone else caught on to what offer and keywords you e/ b& y/ Z& x2 C8 t7 M+ Q
were using.
6 |# G+ H! C" \% l. RChoose An Offer
2 G: Z7 @1 d/ K2 @3 S" g! pNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.- r; @3 ]/ B- N9 m: h% k
Lesson on Offer Selection
4 y/ L2 q' a% o& U; @http://www.ppvplaybook.com/forum ... on-Selecting-Offers9 W, l9 [" B3 [
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.5 S& ?$ C% H* Y. U
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
2 | v$ @5 J5 k" H5 DLeadImpact as the traffic source.
' `3 p4 ^2 R" }, ^2 E6 @9 G2 y( cNow the best way to learn how to put all of this together is to just get started. For some variation in
% D% T/ N, v7 N/ m8 @the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked; @& n+ `( Y) Q( i* r7 B$ W
campaign.9 H/ |. K5 P: X( N3 i5 F9 V7 s. M
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
) i% A' Q2 Y* \page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says; K- h1 r6 |% X, P6 ?; b& z, a
that all traffic is accepted.2 S, \, C' S) o
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
[; f. o7 J& pThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
* h$ |, W' S# V: }. ~get creatives like banners or images specifically for the offer.
5 ~* r* f$ n7 V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
! j8 k' [7 t4 e, F9 {: Y3 E) xBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
% o) u( {) P# {3 btrack my keywords. Without doing this, it isn't possible to see what's converting.; }3 X+ g7 v( r* _3 s, f
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:3 g( W9 L( i2 D0 ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
- u h: p5 X4 o5 B% EIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
2 ~! |3 J, r* @- b3 t! }bottom of the page:6 n& y% f6 S" U- e' k9 ~" o$ }
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
) V& L+ ]% o2 [4 ]; f eClick on the offer → pixels → Add a new pixel and this comes up:- P% q: Y% Y7 M. F9 ~0 J
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL' y; n N2 p1 g' G; g& w# ?% K& l
from your software into the box that says 'Enter URL of image to load'.
& i/ U3 d$ Y2 v* v6 H/ m2 ]9 bOnce you do this, it should look like this:
9 `) n$ ~# h5 @0 c, ^0 I( B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
4 y# m2 h* u! ?2 XClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:! g$ p" e5 J" b a$ o$ v
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either' J% ]6 U: C) o0 R: ~) Z
Prosper or CPVLab./ Q7 I v8 i2 @* i7 a
6 g% n% s0 } q) d; p& Z |
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发表于 2012-12-27 18:47:17
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