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PPV GUIDE [PPV新手入门][28页]1 l% v; h- P$ x# p) {5 g
详细的请下载电子书！, v& C2 i4 `) I) n7 n
0 Y# s% J9 ^: K0 p9 @5 l. Z
- W: S6 \& e; ~" XNewbie Guide
P: B) }/ v: @% a+ Z1 q& O" uPPVPlaybook.com% q$ s0 V* r* O8 F6 O
Tracy Shaffer" {. v |# h9 p5 ]& n5 M
David Ford) U9 P) |: F* P' |, l3 H1 w3 W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
1 k, J6 Y4 c q7 UGetting Your Mind Right to Start Affiliate Marketing& }: Y& ~+ L2 u! z' C
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
9 y/ X5 y- N; C5 f+ f. V d: vever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
4 \+ t5 j5 J8 h$ W# v" w" C Iyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
4 j1 o) o0 m4 \8 B" L# G% xwith any success, these claims are laughable and far from the truth.
* R! X @# c1 VAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
" k0 [2 t5 k: k2 F8 mflow management. The main benefits are the low barrier to entry compared to other businesses, and
# z$ h7 Y+ ^, L/ z7 Y9 ]/ L; k* Qthe ability for a marketer to be a one person shop and make an incredible amount of money with low
Y) Y* ?9 x4 z! C$ v, k, y9 Yoverhead.; e0 B+ f5 T4 A6 Q+ y, k% C1 j' `
The winners in this business are the ones with persistence when nothing works, who know there's1 d) V2 g4 x4 y
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
9 g( G8 z3 [; a; I. ?& |The cold hard reality is this: virtually everything in the space is changeable, what worked today can+ x+ \# F- b( c% Z1 y6 J' A
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
4 w$ P0 Q h: e- z2 `( KMost of these things happen suddenly and without warning, and they all contribute to the amazing! l9 ?8 G) E4 M
learning experience available to anyone with a few hundred bucks and the ability to open an2 v' _; V8 J" z& Z3 h' S# x, v
advertising account.$ V/ |2 `( a) W3 E9 h
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
; J: n- ]4 R0 e! K% }1 P, zwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
# {1 v, G. Z& D6 _marketing has spent countless hours learning, trying new things, launching, tweaking, improving,! E! H$ m9 u) X3 Z8 V: r. C+ V
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
0 r- }2 x% v8 f# t5 YWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
h) K! ?* Y9 K9 m" b/ N0 _started building PPV campaigns right away from start to finish. With that said, time to jump in and get! }4 I I( \0 e0 ~4 P* i
started building.' \, S, u+ K. L% i0 O0 a
Things you need to get started:( H: R3 [- r) i: E k$ P
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
& ?- j: x6 O9 k: K2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
0 \' w2 Q" r/ J4 p6 N3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
J! c4 W" q7 u! |9 \. i1 z4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab), v4 r( a. `4 \5 V; |1 D H
This guide describes from start to finish, how to get started in affiliate marketing by running traffic; I* U) D+ v8 R4 ]! Z$ e6 a8 Z T
with PPV.
- b2 C) [8 C' a5 ^2 G) XBasic Getting Started Definitions
$ X, Q+ w4 h5 S$ Q0 ]/ VAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more0 \6 [; Q% s- G4 R7 o# @
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main0 |/ K ?3 S5 U8 ?$ d/ L% B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
]$ \$ q8 W( r- I. i' _types off affiliate networks are cost per sale (CPS) and cost per action (CPA).4 [2 n6 A- ^/ u2 G0 v& V [$ N" m
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate( u) w l+ O3 K" a( k
receives a commission on that product. An example would be the Amazon.com Associates program,9 U' r) D" q" n- F+ H0 V! |
Comission Junction or Clickbank.0 v0 z. {, V. M( v: c; k
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes/ D% @# B6 C8 J
an action like filling out a form, submitting their email address, signing up for a service or sometimes. t& T; U# D. F9 p* R: z
buying a product. An example would be Ads4Dough or Neverblue. Q* d" D, _" t
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's) G! n, A- l6 K" \; ^$ O
account, getting the affiliate approved for offers, bumping payouts and just about everything else
! H* n0 x4 Z6 ~) S5 \% @# Yrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
7 p9 t( H7 u! u" w+ A6 @/ C, Cright from the start can really help you.( ? [7 @. l0 |3 K& X( @
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served. M2 h6 @5 }2 Q
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
* G ]# t' B: a7 b, k9 v% [& Mview, starting anywhere from .01 or .015.- q( y. G- p, ~3 Z# B
In order to use this type of internet traffic, the affiliate can sign up with a number of different9 E' K" S1 G) n$ M' ~# O
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,. v8 E5 H. V0 E
MediaTraffic, and AdOn Network.
2 v2 k H7 l0 U0 Y) K, dDon't popups get blocked by pop blocker software?& L1 j2 W7 c1 V- Z0 p; o: L# R* k
No. Popups are served in a new browser window as if the visitor had opened the new window
' @* G9 u6 p* t+ C( Sthemselves.
1 a7 E% I) w: p8 sHow many popups get served to the visitor?; L( X: R, u: o2 H' ]( D/ y
The number of popups served varies depending on the PPV network. Some pop more frequently" n {3 m6 Y: ]0 e, F7 d' H2 R+ y
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
, Q. k+ P0 s% ]; iserving this kind of advertising, so they have to toe the line between keeping their software# n& J( v- j) H, ~) `. L
downloaded and still making a profit.6 J7 |) S6 U, Q$ _; z, g" _( [
Isn't this type of software bad? Why would anyone keep it on their computer?7 R' Q7 P. F. |4 ^0 d" d
No, this type of software doesn't harm the user's computer.% l6 a3 U# v, C0 f
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,8 k/ g6 ?6 `: [ i2 K
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
% r3 ^% L ]" c1 ~that they can continue to have access to the incentive.+ d% O8 E" n, B. s; M% o% O( Z1 m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
" p6 z5 ~' |. V, LHow to Get Accepted into a CPA Network
: [$ W: e, h F. u5 a. s9 _7 E! @In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place4 T8 r- E( d9 N. j$ Q8 R% A1 R% p
to start looking for networks is Offervault which lists offers and lets you compare payouts across1 W; ~; B/ h( Q& F# d7 r. Y
different networks.3 V+ h. R1 `$ ~% J- G
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)4 U3 p% l) Y# t1 T. l; ]7 L/ I" L
application and be as specific as possible about your promotion methods. Usually some time after+ j2 S: A9 \6 M* g, X, G6 v" k6 ~& C
receiving your application, the company will call to interview you. The phone interview is a critical7 f6 I" Y4 z( v5 W8 N( D% M
part of the application process, and most networks will deny your application outright if they can't get
# y+ ?7 }+ d5 Y4 T$ Wyou on the phone.
|3 {, V0 U/ S/ A# oOften, the person who does your phone interview will actually become your affiliate manager after
( @9 L. U) ?1 S1 q3 i$ S U$ T8 Cyou get accepted, so it's a good time to put your best food forward.. \8 c @- @, v& E: [
You might not relish at the idea of someone grilling you about your internet marketing methods over
: \' u- {% y. Y9 F0 ^' uthe phone, but trust me, this part is critical. Have answers in mind for the questions:
* ~7 ?* X& X$ ^6 u: t" QWhat methods do you use to market offers?
8 e1 J; V) j1 O4 |* ZDo you already have a website you will be using?8 t Q5 |, ^$ ~6 a( O: J- ~+ n* T
How much is your advertising budget?4 q8 ?6 g8 b' U2 ?" f+ ?
What other networks are you a member of?
# P. A& q5 e9 A1 k% A; \$ W" gWho are your affiliate managers at these networks?. ]6 N3 i! C1 R
Do you use social media (Facebook, twitter, etc.) to market offers?' L: _% t. l1 b% Y O' n* W
How much traffic can you drive?
" u+ G- K. Q- B7 TDo you have a personal recommendation from anyone who is already a member?
" {' p, i2 g' o' o4 \% h! Q2 uOnce you provide satisfactory answers to these questions, the network will approve or deny your% @9 F# q& g$ X4 k" K
application. If you get denied, just keep applying or call someone on the phone and try again. Be
# `" s( s) q" `. k1 A4 S dpersistent. Also, getting a personal recommendation from someone who is already an active affiliate' R6 I( W/ j0 `' \* @' l6 }* B2 q, I
for the network can be helpful.
2 X i, i( E; V) H+ O% lTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate! ^% e" c# |3 Z* Q. J
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
" J4 F- o; q, u7 V7 P4 ^6 C* C; [% ~owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
5 J. i3 c& F- K, p/ v. X0 Bpeople can open a lot of doors as far as networks are concerned.2 s& f x v7 z% F1 |3 v
After You Join a CPA Network- S8 {3 }1 s8 e* p& t, X% A
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
. z5 B* {! e+ T4 E2 rand make an attempt to get to know them a little bit.6 W2 K8 W9 z5 l$ @% W" c
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their+ n, ]7 w9 O6 b# y) n) w+ d' k
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
0 ?" K5 C1 M+ j% F; F) ]! c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4$ |5 A, G: ?& h7 w/ V0 e6 M: |* i
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout. @* y# m8 {, v$ @( j+ ?
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus- F7 L, ~0 }1 E: E/ g4 N6 { u
email.
+ [) v' M4 _: B7 O) BFor more helpful info about dealing with affiliate managers, check out:
: `4 F, L7 K( G1 C: |, T+ [http://ppvplaybook.com/blog/musi ... -affiliate-manager/- D# Y* R4 M y& T7 K
http://www.mrgreen.am/affiliate- ... iate-managers-want/
. h2 y1 R, O! h: @+ v4 ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
4 p/ b. |( r [Set Up Web Hosting/ P. R, m1 R5 K d7 E! A. ^% B
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said; t1 ^! r/ h1 b% ^) d2 W
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
1 N$ e: `! \6 n3 v, Y! L* rhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with! {& ?5 F$ J9 Z; [7 N. K
whoever else is on the same server as you.1 m: y. F8 Q7 W0 I9 \/ m
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast$ L0 t5 D/ N" z- S$ K% }0 P
enough that the visitor can't close the window before your pop up is even shown. You have about 3
8 y' b! ^! s7 c; r% x+ sseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
. X7 A9 S' Y1 GTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
7 F) r5 w3 Z" _. ~* p: H9 Ehouse full of roommates (hosting customers).
/ Q- I% |" s& I( hIn shared hosting, this is like having roommates where everyone has no specific designated area inside
! |% W0 E# s4 c- W5 T4 v) C& jthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
D( Y3 N! f% w; i8 ]4 qfit.
" M/ f7 D2 @7 y. o: W2 Z( [Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
) l0 ~$ h7 H' h. Othe rest of the roommates, by virtue of simply needing more space and resources to accommodate: r m% y+ V' S3 N. k, }
their food. Everyone else's food in the house has less space to take advantage of.
/ P Y. x) l& g/ kIf you have less server resources to take advantage of, your ability to serve popups will slow down. For& s7 f1 ~, F: M8 B( _& W
any type of hosting this is a bad thing, and especially while running PPV traffic.
( t* B/ w% L: K! K. e# F5 wIn the case of a virtual private server (VPS), everyone in the house has their own designated space, I# e/ r- z0 l; U. N t+ }" z
inside the fridge to put their food, and other roommates can't come into that space. The server is
2 f. p+ T7 A" ^9 Rpartitioned, so that each customer can only use a specific amount of resources at any given time. @6 {8 B7 t1 U( L% K, w2 J5 L
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
2 f- T6 B6 b9 O! Gbelong to you and no one else can use up those resources. This makes it possible to serve much more7 W7 D' c. E7 N# u5 Y/ z0 A. O" d
traffic, faster.! B2 O' f+ |' o" l8 O
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server." F1 U& \- R/ t. e5 z: T
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
" O6 t9 V4 ~8 Where:
" m+ n& `7 q2 z1 M$ J; O: ohttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
; ]! M: S0 }5 Z( n1 N& gVPS&highlight=hosting' G$ n5 m5 T5 M6 Y
Dedicated-Hosting-vs Shared-Hosting/ _$ _ F% B: e$ i$ J
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-' q% ]2 a! z6 p$ W. i, E( w7 ]. j
Hosting...Your-thoughts
: l2 h% y( u7 {6 s' B3 n) R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
8 a8 g' u& e/ o) @* _- VHosting Providers for PPV; v: b* i/ P9 O
Beyond Hosting9 Q* Z1 `# e( B
http://beyondhosting.net/
: {. I' C% T- }) t+ P% M: vWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment+ {. h" ]2 ?, c1 P. w) a. |" B
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
( z1 u8 `4 P- o# s# `direct linking with PPV. Also, these guys provide great support.! v+ }2 |* B5 ^ m+ y" x
Prosper202 Optimized Hosting/ U/ E6 F c+ l" c
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
/ J' h8 Z' _! T) P$ x! ]- Y, ACPVLab Optimized Hosting
1 K& N+ B/ f: H& y, H. W- @: whttp://beyondhosting.net/CPVLab-Hosting/
# g+ E8 \) ~1 |$ w: HDomain Names for PPV; H+ ~, q* ~, b2 o, ?
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is' a% w, w6 H' a- q
where you're going to host your tracking software and your landing pages if you decide to make them.
" r. K* I8 [0 y5 ^1 e. WOftentimes people wonder if they should have a specific domain name or a generic one. One generic,7 m5 Y7 h, c7 \7 u) {/ ?/ i
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
, J% p' c1 A" \! }.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
; r/ b U' i9 Y$ P {) [term or build a whole website.. k! f7 B5 d% q* \8 n9 v
After you buy hosting, a domain and get those all attached to each other, the next step is to install
4 K) _) Q) U5 r; c1 y6 ^% \tracking software on your domain. This is really important, because it is necessary to track your( I+ y0 f8 }! p& ^) c
conversions down to keyword level so that you can optimize your campaigns. Without proper& K/ C5 Z8 C% _( S. ?! Q
tracking, it is impossible to know what is working and what isn't.1 R! S) D# H" u7 t+ n
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
# p3 R: O, D" v) x$ Ris beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
; j3 F4 T9 ?6 i; x9 o& lProsper202 O/ v6 A* g# n
http://prosper.tracking202.com/apps/0 d" h9 F. S( M; @% I
CPV Lab
7 r# M" t6 P& j& F" khttp://cpvlab.com/- f1 K& T0 K9 d r# v' W
CPVLab Help Videos
2 I& @0 S4 y( E# _8 vhttp://ppvlab.com/oweiw/oiurw/vdm.htm
4 U% g1 h3 h2 uAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
7 p5 Q2 Q C7 ^$ Eindustry standard.& d: [% p1 U3 M& T3 D! F6 d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
6 K3 H% Z" s* [* M3 N* g/ I* SCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from2 `* t K$ J; j5 ^
good support if you have problems with your installation.
' J. h% H0 v4 Z# w" u$ _9 {Tracking 202: O9 X3 r0 w* A& N
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
9 c. ?. k9 K+ j7 Jcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
( ]9 m" b' @) k( L0 Q$ ~7 s0 Iarea.
/ {, F% i* @" G$ d# B4 bIf you choose this option, keep in mind that your tracking software, one of the most important parts of
( Z, T1 F$ K$ z" v% byour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
6 K" W! G9 F/ x9 }! @interface, and their hosting.
/ q b% X4 \( v% g- tAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords2 Y' h) D8 l8 K
and targets which you are bidding on. Leaving this up to chance in order to save money could
1 `2 a/ N+ @6 r' b) s) M7 Ipotentially leave you open to huge risk if someone else caught on to what offer and keywords you, D9 u" x0 l# U% B
were using.; `0 g7 K9 Y' B( S3 B
Choose An Offer' o) v! u4 e# Z+ H$ C+ L+ ~
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
& C* W! O0 ]5 }( u$ q7 QLesson on Offer Selection+ `7 l) w5 I7 K& M0 l
http://www.ppvplaybook.com/forum ... on-Selecting-Offers1 s5 a# @1 V. f# e" o$ X) F
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
4 i/ s5 E+ L; \( a: O' WTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
6 t0 X8 [. M3 a: a# RLeadImpact as the traffic source.
N! ^& I$ ~; d" o% q# SNow the best way to learn how to put all of this together is to just get started. For some variation in
* o( L- z* L9 a" M/ m, `the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
7 m9 |9 r0 |* v4 h7 O7 Mcampaign.! X. [, A+ w8 Q0 B0 F; Q
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
, I- u7 a# a; W3 m: W/ i% ipage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
, e/ E% ?6 }* a, Ethat all traffic is accepted.' g: Q* C" ~( l1 I
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
% {( \" T# u# u6 RThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can& i% S% P, H( U3 e- S) y
get creatives like banners or images specifically for the offer.
7 q; X3 ~$ Y* G& T: j) S- J0 B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8! c) i2 `. j9 d5 v* Z( V
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
, y2 X# w# j: i; a% `+ J) ltrack my keywords. Without doing this, it isn't possible to see what's converting.# e: Z! `2 T L4 g; V8 E2 ?+ F
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:/ V ~8 A# Z# z$ X( n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
. ^; B$ a1 X' YIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the+ U# K5 u/ V3 d7 M4 X" U
bottom of the page:
9 T# z+ y! K' |) ONext, I have to cut and paste this pixel into my offer at Ads4Dough.
+ b r7 Y7 ^/ W# cClick on the offer → pixels → Add a new pixel and this comes up:
# n8 }$ {' A! i) n( nMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL! \. B' t) A+ ?' T# }( X3 `
from your software into the box that says 'Enter URL of image to load'.
; C$ g$ f- p y% r. d2 x' M9 ?Once you do this, it should look like this:
5 X; I/ q& q1 f6 ^. V8 b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
/ \. k8 K) n( h8 pClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
" O4 S E; z) A6 {. ?' K* d; g, oNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either+ {2 I8 f. l" G! n% {1 y
Prosper or CPVLab.& ~ S9 F+ ^5 a, V: @) G9 B
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发表于 2012-12-27 18:47:17
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