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PPV GUIDE [PPV新手入门][28页]
$ r( }; w4 E" t- R* O5 e9 l+ Q* E9 V Y详细的请下载电子书！
3 R; @- W8 o2 }. n4 X C4 c3 ~9 u0 _ z3 ?8 \
* T+ Q* X2 N5 ~1 C9 d8 X9 a
Newbie Guide
) n7 }$ Z" l, e/ i7 H( cPPVPlaybook.com5 H1 q! ?1 D% K
Tracy Shaffer" F9 G% O& |3 U, i
David Ford6 ]$ s( f$ v1 ]( e) [7 t, W' _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
, S3 _# ?- X' t* {) rGetting Your Mind Right to Start Affiliate Marketing" q5 \, X7 w+ p6 P
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an2 h. q3 y. I+ I$ O
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where" }3 b3 Z% `0 \! F. E, B! ?
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing3 |0 I, z* @4 I: H
with any success, these claims are laughable and far from the truth.2 d |8 s. a% n8 ^0 M, [5 [
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
6 \% i, y Y& v+ }; {2 `5 p' }flow management. The main benefits are the low barrier to entry compared to other businesses, and4 s5 ^% ]' B0 Y. h
the ability for a marketer to be a one person shop and make an incredible amount of money with low
& B1 @% t4 f1 S# m! Aoverhead.
( r0 Q+ P0 s8 c. ?0 E+ BThe winners in this business are the ones with persistence when nothing works, who know there's
$ A' y1 A0 N6 R. D5 F8 C1 uplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
" ? P' E. e* y. p4 } q' mThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
( r7 [; V) ?+ z# v! l% ^4 ostop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
7 w8 Y8 D1 M3 [ K& z) c/ JMost of these things happen suddenly and without warning, and they all contribute to the amazing4 v J. j+ u0 X' b( X8 U. E
learning experience available to anyone with a few hundred bucks and the ability to open an* A# p: t& a, j5 Y' {
advertising account.
) j8 x; p) u0 I& GYour competitors are willing to work at this around the clock. This isn't a push button, instant business
* V9 D/ q6 Q. j6 ^" Twhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet U% g6 x4 n2 V% L! ]6 V
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,4 {/ p* C; I* B1 O( Y, W$ ^& C% m
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
2 u0 C; ~6 z( IWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you9 E& |: b- U6 \5 h0 N
started building PPV campaigns right away from start to finish. With that said, time to jump in and get5 p& @" l7 L' g e* g0 B3 r$ O5 {
started building.
' m5 b6 v) ^" D$ cThings you need to get started:
& R7 t9 i; Z0 V- @1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
1 ?- v5 {0 n8 T: m1 F$ u2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue): ] V5 @* _0 b5 b* }% B
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)/ t2 p# k. ~ ^0 A' k+ j
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)2 Z0 i" i4 H; Y$ `6 G* \! b
This guide describes from start to finish, how to get started in affiliate marketing by running traffic% ]2 D; ~% G$ M/ N2 V$ @1 [% e
with PPV.
+ t' s# X" B$ o: N7 s7 T& q- S1 e4 MBasic Getting Started Definitions7 h0 s* R8 J/ C2 p2 C( E( G4 G
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
5 r& t( w3 j: ^1 B5 i/ G& naffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
2 A$ y8 \8 S6 ^1 t! o- P8 M# m* |% @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
) s9 n/ x2 V( W* _types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
* Z, p/ N9 Z+ jCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
8 f4 @; `+ |( d5 W/ O3 p( `6 ureceives a commission on that product. An example would be the Amazon.com Associates program,/ C& K; _+ B- t& E8 M. I; W
Comission Junction or Clickbank.0 V* u% [3 G3 x$ z, w- I7 M7 Z
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
9 Z; z: N9 d% s {4 a% W% C! san action like filling out a form, submitting their email address, signing up for a service or sometimes. U: l2 X) C5 T$ ?6 y
buying a product. An example would be Ads4Dough or Neverblue.
0 Q0 x. C( x6 g# P% j# I5 LAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
7 G' j! L8 [4 \9 zaccount, getting the affiliate approved for offers, bumping payouts and just about everything else5 d& @# t/ v# I8 R! C
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
* @ D2 K- G9 {right from the start can really help you.
/ b' s, ~0 H k- X Y6 @PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
4 a* @6 r0 N t: }' i- Lin pop-up form through downloadable software on the visitor's computer. The advertiser pays per! V$ n9 a* n* f& t$ |$ D( V6 ]
view, starting anywhere from .01 or .015.
" i+ M6 ?) I; \0 ]5 rIn order to use this type of internet traffic, the affiliate can sign up with a number of different- _& y# m/ F( B$ R5 B5 H
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,% W) H3 X0 P J9 }2 ?8 R6 l$ g
MediaTraffic, and AdOn Network.- ?$ e2 A- j* P& G
Don't popups get blocked by pop blocker software?. N8 k5 r4 j' P
No. Popups are served in a new browser window as if the visitor had opened the new window
# o4 S! _/ [+ f% ?3 |themselves.
% T' s) _( ?. I* Q+ C! DHow many popups get served to the visitor?
( }' C2 {+ C/ f0 M! P$ [4 r; MThe number of popups served varies depending on the PPV network. Some pop more frequently
! a8 w! t( O5 E' j: X(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by; X0 y7 A4 A5 c! {
serving this kind of advertising, so they have to toe the line between keeping their software9 r4 Z' d7 P1 i1 c' u! d4 g4 R2 {7 Y
downloaded and still making a profit.
1 i( o8 e0 r* v* C0 MIsn't this type of software bad? Why would anyone keep it on their computer?8 A, j: T2 ~9 K/ Q- i0 B
No, this type of software doesn't harm the user's computer." C6 U: e5 R- u) o
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
" A8 g8 _4 F3 |% m, Atoolbars or videos to place the software on their computer. The visitor keeps the software in place so% Z6 B, g! O6 y g
that they can continue to have access to the incentive.
2 M0 @: T. U; \© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
0 ~7 |! S, U! uHow to Get Accepted into a CPA Network
( |# V1 R. O* X# c: d( }In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
. I$ h4 S6 N/ g' B2 c2 T P. s: jto start looking for networks is Offervault which lists offers and lets you compare payouts across
+ N/ P' D" I# W0 m: ]( q H2 adifferent networks. ?& G% D2 v, m$ {
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)/ U6 U/ c4 [) Q2 O% Z
application and be as specific as possible about your promotion methods. Usually some time after& N2 ^0 R' L( O4 x7 s
receiving your application, the company will call to interview you. The phone interview is a critical
! W2 {' E A1 j" N; Dpart of the application process, and most networks will deny your application outright if they can't get% ?" J. y# c+ g7 O
you on the phone.
1 f( h0 S# K# Y" S, j1 KOften, the person who does your phone interview will actually become your affiliate manager after9 B0 X# z+ b' q/ @& D# h* b9 v
you get accepted, so it's a good time to put your best food forward., ~: V% X* I$ H5 g
You might not relish at the idea of someone grilling you about your internet marketing methods over) J$ A4 j( ?6 k5 p: E
the phone, but trust me, this part is critical. Have answers in mind for the questions:
7 _0 t3 W5 U) C4 cWhat methods do you use to market offers?- ^1 ]" h0 K5 ?2 c& q' s. p
Do you already have a website you will be using?) E3 K& J6 z7 B. p4 m% q
How much is your advertising budget?
* {& A6 C4 S: c8 Y$ A& dWhat other networks are you a member of?1 h" ?& D3 T& n, c; G$ ~" |
Who are your affiliate managers at these networks?
; m1 ^- ~# [7 |% B* n9 lDo you use social media (Facebook, twitter, etc.) to market offers?: C# X6 M9 j9 O& x/ r; `2 d1 I
How much traffic can you drive?, |4 ^' z W1 e
Do you have a personal recommendation from anyone who is already a member?
! h# `/ T* l j7 ~8 i; x- UOnce you provide satisfactory answers to these questions, the network will approve or deny your* e. k4 Z' w, Y
application. If you get denied, just keep applying or call someone on the phone and try again. Be
$ `0 e2 ~4 u, Npersistent. Also, getting a personal recommendation from someone who is already an active affiliate
9 l1 A: L) F( U8 Tfor the network can be helpful.
1 e( `6 l5 D) dTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
D' t+ [' C, O$ g! j1 C( C% ySummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network) e# x1 Q- }- ^5 e- V/ U
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know$ f: c( b+ m9 P0 S5 r2 [
people can open a lot of doors as far as networks are concerned.
+ M `2 s E$ c9 U% y! bAfter You Join a CPA Network
) e) S, a8 H$ x: H5 C5 w. a% m7 T# vOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
3 X; d3 R/ ?: U& Fand make an attempt to get to know them a little bit.
2 W6 U( Z' U: s. k' n8 p$ `; tFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their( h: k ~3 C m1 a! e9 x. p
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
1 R% A" ^. _; o& ~0 d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
( N2 |/ ~7 }* x/ F3 Jlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
* d5 n e3 Y8 v% |& K) rbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
9 ~) ~ F! Z9 b1 T4 d) Remail.9 K5 E1 S" v% w
For more helpful info about dealing with affiliate managers, check out:
+ W9 e- ] [! |9 M* hhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/9 e* W1 ?$ Z' `% f" f
http://www.mrgreen.am/affiliate- ... iate-managers-want/% U, {# D. Q/ X7 L' F0 E0 \& Y9 h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
# ^: l6 g+ x* D6 l. [Set Up Web Hosting
# [; H- f6 l2 @$ DGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
, F! r; R! }2 s1 K. Gabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
) m1 K2 i# ?5 d" @& T) ihost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with9 [; D) m* T* [5 ^: `
whoever else is on the same server as you.
F* S" C5 E+ w0 n: Q4 ` N$ M$ V6 aSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
4 ?/ \# p2 w' x* M; j/ q( menough that the visitor can't close the window before your pop up is even shown. You have about 3; x& u3 R0 H1 c6 K
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.( d" ~. K' f K# N
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
* F8 e0 h" Y# i' A4 C/ vhouse full of roommates (hosting customers).% ~1 c X) n4 ~5 r4 `6 y- v
In shared hosting, this is like having roommates where everyone has no specific designated area inside! p! ] s' ]( M, J6 R: j. s
the fridge where they are supposed to put their food. Everyone just jams their food in however it will2 K: g2 y2 o& y; N, c
fit.& U# }4 x8 s) x( K7 o% P ]
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than G" T3 o/ R' [4 J! f6 \
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
& i6 Z g* ~; C" [' G! l! f5 atheir food. Everyone else's food in the house has less space to take advantage of.( d. R, L+ E* l# X( ]9 ^: k/ \1 D8 ?
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
; t9 r! c$ z- r3 ]' ]" k1 dany type of hosting this is a bad thing, and especially while running PPV traffic.$ `0 ?( @4 |' b* h/ q; m* n: R
In the case of a virtual private server (VPS), everyone in the house has their own designated space! z0 C$ |4 ^8 w0 |
inside the fridge to put their food, and other roommates can't come into that space. The server is
) ]# F; o1 M! {8 g vpartitioned, so that each customer can only use a specific amount of resources at any given time.6 N9 n/ l7 f& G
A dedicated server would be like having the whole fridge to yourself. All of the server's resources. o$ M( g. t% }0 Z! T
belong to you and no one else can use up those resources. This makes it possible to serve much more
3 j4 C5 \5 T9 R- m) i; U: f- j5 h) atraffic, faster.4 \) G7 \' B" z2 d) T! a' n. [2 d
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
5 S9 H! @/ a1 l5 Z) tAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is( M9 R3 y) D# N' D, P% D
here:7 c0 ~7 A" C. U4 m. a! J) l
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
4 C: I9 B I8 i" H _VPS&highlight=hosting- j) P! |* K! r. U5 m/ S: T
Dedicated-Hosting-vs Shared-Hosting
- D: B3 d. O% I9 N% C- Z3 ehttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-4 F- A4 k4 [, e+ \. {; V0 }
Hosting...Your-thoughts
^$ `' ]7 _5 D( q1 r, [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
4 k: U3 N# }3 _+ J5 j& k' KHosting Providers for PPV+ {& v- z" b& B Q5 q
Beyond Hosting
$ [# y7 m& X) J- ^' Ghttp://beyondhosting.net/
/ m% F$ u1 u& v2 `3 cWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
" ~( E. Y0 [- [7 Y7 u) {# b2 }) Breceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when Z' O$ Y! i& m
direct linking with PPV. Also, these guys provide great support.6 f: Z$ Z9 ~) m* o
Prosper202 Optimized Hosting
+ U; b2 }) K6 M) B5 \9 h! @http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
7 a! @8 |, V7 j9 NCPVLab Optimized Hosting, S$ U2 f5 \0 z
http://beyondhosting.net/CPVLab-Hosting/
" r( W# Q" A( K, K" m$ d. kDomain Names for PPV
6 R9 ?, t6 T( QOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is5 K. D+ z) m6 ]4 i* ]9 c* y% M+ a
where you're going to host your tracking software and your landing pages if you decide to make them.8 A0 v4 h; x; h6 u* x% I4 ~
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
; f/ ?* n3 x8 }9 y8 I4 P/ qbland one is fine to start with, to host both your landing pages and tracking software. The .com,- [9 ^4 ?* D* P6 D8 O" Q! d
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
$ o8 V# C8 d2 C/ e0 p2 J6 jterm or build a whole website.
3 {; H) C% Y9 m1 I, oAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
+ l6 z0 K7 Q8 ptracking software on your domain. This is really important, because it is necessary to track your: i* F5 y* E4 q
conversions down to keyword level so that you can optimize your campaigns. Without proper
! S" `3 S2 F! h% m- Ytracking, it is impossible to know what is working and what isn't.
# H. W9 w, g( H( k' ]: K/ }) f- M$ HTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software; W1 S9 }# ~$ H r! b8 S4 N4 e
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.8 h8 P ~9 z6 g2 }+ O4 I
Prosper202
) R0 k# t- q; b0 Mhttp://prosper.tracking202.com/apps/& ~% G+ R* F3 d* C1 z
CPV Lab9 z- `( }" s' Q" J' o
http://cpvlab.com/5 o! F( v6 k2 w- |9 o
CPVLab Help Videos
$ {- b/ r$ @, ^5 I# k. Shttp://ppvlab.com/oweiw/oiurw/vdm.htm
, p; N+ a, U: J) D" y$ I8 {As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
2 {! k, r) O S/ p6 v2 j7 |industry standard.
; m) s% \4 ?6 z: P k. M. S% z( p8 A) T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
0 d! R7 X" ], r% C- k: \* s, tCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
1 {/ d9 ~4 _9 p, [good support if you have problems with your installation.
( P$ T8 g t0 C$ |Tracking 202
; y- R$ |+ U% W: I7 I- PTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
% \7 e3 Q9 C; r/ Q! K& W0 C; e/ o5 ncampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user/ R1 q; i( g9 q% Q
area." p6 m" D) V3 ~( q
If you choose this option, keep in mind that your tracking software, one of the most important parts of
0 b3 Q& N6 U0 K: F; Z3 n9 l+ D6 byour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2026 z- Z8 K* T4 w* E4 m: s
interface, and their hosting.) S/ @( R0 U3 [* m6 \9 F0 k
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords* s/ R( Q5 a5 c! `- |
and targets which you are bidding on. Leaving this up to chance in order to save money could
* d1 _- M; h; i) @% vpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
. M* |, _5 C$ x5 r1 Twere using.' v8 Q6 [ T: B, M
Choose An Offer
- D: Z: L% U8 C4 ZNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to./ A9 k) ]! p$ M+ E* \( D z6 \1 t
Lesson on Offer Selection
# K4 q- ?: \7 y+ c& W( ?http://www.ppvplaybook.com/forum ... on-Selecting-Offers
: `' H t0 Q% Y5 f- _In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
" ^) l& Z0 V- Z- ^2 STo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using i9 Y2 N4 C& V7 k1 L
LeadImpact as the traffic source.% v6 v$ V0 ^8 H* Z6 ?' _
Now the best way to learn how to put all of this together is to just get started. For some variation in a6 a8 ] Y4 K& x8 i9 P
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
; e) m0 _4 v, J* I& Rcampaign.# W' j' u6 i G$ r) [: t/ K
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
" p8 P% q; C: F- S$ d8 r, J/ T0 Apage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
( A4 D, h+ P. [( S" A/ T* Lthat all traffic is accepted.
( \* C; M. S& S& J, E' D5 I# j$ fFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.; b) g+ i0 G( b
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can2 i7 ^! I& t6 Z+ F* t6 D
get creatives like banners or images specifically for the offer." _" [& C, l/ c+ H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8$ G- w/ }* Z5 N- i
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can! C. \9 K3 `* l2 v- u+ O
track my keywords. Without doing this, it isn't possible to see what's converting.
( `/ z2 O0 I% bIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
0 M' K# q& S2 o$ N, ~' X6 z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9! L0 p" r+ K& b. y/ M7 R+ K
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the, V, g4 s# }' J% G8 @3 P8 N! H
bottom of the page:) X2 O: n J0 C
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
( t0 C5 D& Z( F; z3 t& u+ A; Q' T$ NClick on the offer → pixels → Add a new pixel and this comes up:# n6 |: B7 p0 `$ V: y8 s7 d
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL- Y; J+ b8 g: w: J/ e1 E9 _: V
from your software into the box that says 'Enter URL of image to load'.% {" E3 A+ |8 r4 z: L
Once you do this, it should look like this:
7 G8 r4 K0 B E& u$ t! _+ o4 d1 z/ r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 107 G1 q7 T u( v
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:3 I( }/ H) S+ @) h4 K! R6 X' m6 A. t0 r
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either1 J( g* c, g. Q
Prosper or CPVLab.4 {/ K8 j& a" x9 ~6 J6 J: I# s
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发表于 2012-12-27 18:47:17
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