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PPV GUIDE [PPV新手入门][28页]6 A- l& j/ d, M7 C# Q# a
详细的请下载电子书！
4 F) W9 _! [9 D/ A& J3 r3 {" a6 D: T- m- b4 y6 Z J3 B8 i
2 X9 S* x) {1 j3 p& nNewbie Guide1 ` t2 m+ U4 k& ]
PPVPlaybook.com h# }7 z0 k; X8 _) z
Tracy Shaffer' |- p' R2 {' C" `
David Ford* e, S2 m* P8 D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1! G6 H& \# Y* q1 S' _$ g1 u
Getting Your Mind Right to Start Affiliate Marketing
. y0 c: `" [: i: GThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an1 T' X; y+ R. B/ a6 h! P
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where, ~+ k$ U1 J# r* T( B6 z
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
3 A: k! n7 H, `$ k+ U% \with any success, these claims are laughable and far from the truth.
) o5 ~6 A5 b: V: bAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
* l( H4 K! D( S4 s9 ~+ ?' ~& qflow management. The main benefits are the low barrier to entry compared to other businesses, and
3 c* T. A i+ p' k/ i' tthe ability for a marketer to be a one person shop and make an incredible amount of money with low# }6 W' U6 q+ I. L7 u W8 d
overhead.8 S" |# j7 |; A2 ]/ S: G
The winners in this business are the ones with persistence when nothing works, who know there's7 g# H: Q$ h2 p) u u4 A: o0 G, ?+ M
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
0 {" {1 p5 G9 J* t& g1 c9 h+ o, T& sThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
/ i, ^6 s* }% C8 Nstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.6 s0 |( Z V1 z7 k+ x
Most of these things happen suddenly and without warning, and they all contribute to the amazing1 t/ |! M9 _% L& n) G3 u
learning experience available to anyone with a few hundred bucks and the ability to open an
6 U, U1 s9 u+ }- ?advertising account./ } l* R; c/ V/ w
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
+ H+ b: x2 ~+ S6 C$ a' Mwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
6 f% T# O6 x( F+ Umarketing has spent countless hours learning, trying new things, launching, tweaking, improving,! y5 H- S3 b+ }$ I. m
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.5 |- a3 d% ~1 P2 ^" q' l3 f7 O
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
$ O4 l! V) q! b# t+ _( s/ [" Istarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
) W5 n% j; a/ [8 d! Zstarted building.4 K$ h! H! G* O7 E, f2 `; r0 N
Things you need to get started:
0 f( C# d+ j9 {$ S0 ]4 ~- v% L1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)1 i- |; j. B! |' y
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
2 q8 N. f- \2 T* i' x3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
9 `* Q0 Z2 B& } S; Z4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
7 g. X' B6 _) C! {& U) UThis guide describes from start to finish, how to get started in affiliate marketing by running traffic9 H7 e w* Y) q' [1 O3 L
with PPV.0 Y3 D! F l3 s* q0 H+ J& H
Basic Getting Started Definitions* t: ], f0 V# ^8 p( f, h' X
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
4 @8 f, x, T% u9 M" _; i- Maffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main( o+ s' l( F( {1 Y2 y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
' J1 l1 q# X7 j% `types off affiliate networks are cost per sale (CPS) and cost per action (CPA)." ^ C5 }+ g0 r2 L; _
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
" S+ A- }6 r, a- }. l' |9 g% p& M" Oreceives a commission on that product. An example would be the Amazon.com Associates program,
0 K$ ~# R' o( _' PComission Junction or Clickbank.' F3 X6 f+ j+ o; |
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
0 a3 K J; X Ian action like filling out a form, submitting their email address, signing up for a service or sometimes
) c6 X& h2 o, a _buying a product. An example would be Ads4Dough or Neverblue. A5 G- ?. v m$ j! T8 ]
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's! A4 h2 J- ^' h3 j0 z- i6 e' A
account, getting the affiliate approved for offers, bumping payouts and just about everything else' K; S0 ^: C% n: p( i- f4 d
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
/ k9 M* j, e' ]0 Eright from the start can really help you.5 D( U. M" A5 J2 N& t$ X2 u
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
. ]# {; }( z% fin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
# A1 S, a) ]& k, S' l. Rview, starting anywhere from .01 or .015.
) x9 L. P5 y7 ~/ W: o( x! B; YIn order to use this type of internet traffic, the affiliate can sign up with a number of different. E6 \) K. R5 l) j4 ^* W
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,' m' g& A. s) J) h0 Z
MediaTraffic, and AdOn Network.
- i% _ F$ R6 m8 i3 c# s- GDon't popups get blocked by pop blocker software?/ @- i2 T6 c @; H8 [' L
No. Popups are served in a new browser window as if the visitor had opened the new window# Z+ f. ]& N: q
themselves.
$ ]! G' M8 i2 A) dHow many popups get served to the visitor?0 r' _0 o! I3 `( c& e% k+ s
The number of popups served varies depending on the PPV network. Some pop more frequently
P) h7 T) v8 w& }2 P& c(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by2 H* ~4 ]5 x- y+ @- {4 t- H" S
serving this kind of advertising, so they have to toe the line between keeping their software
5 _2 Y2 g5 {1 _) i+ t2 ^8 \0 zdownloaded and still making a profit.
- Q/ e* B; K0 d: `- _$ C7 r. VIsn't this type of software bad? Why would anyone keep it on their computer?
0 N/ M4 {. r5 j5 g3 VNo, this type of software doesn't harm the user's computer.3 P$ A: v; D) U1 \
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,2 F4 x% ?! v! a. L0 c0 ]: D9 B
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
9 {% E/ y u& F5 R3 ythat they can continue to have access to the incentive.
0 _. F5 i$ r" T8 a' K) R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 31 R2 Q) |0 z+ {5 W& _- C( `
How to Get Accepted into a CPA Network
; O! M1 X* Q. RIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place u" j. I: @# w- \( F
to start looking for networks is Offervault which lists offers and lets you compare payouts across
+ J5 e- Y! J o- t- O9 S* ?different networks.
9 Y- n4 N% }. Y$ ~2 |0 k0 }0 Y Q! LOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)9 F8 i( C' v! p2 c/ [* X' e
application and be as specific as possible about your promotion methods. Usually some time after2 B4 G* I7 ]4 o$ q
receiving your application, the company will call to interview you. The phone interview is a critical z# x5 Y9 r# j/ V9 H, W! K
part of the application process, and most networks will deny your application outright if they can't get
! Q2 F0 y, f$ n3 d+ E$ n; Vyou on the phone.
( }% D$ w: a; I" c: V TOften, the person who does your phone interview will actually become your affiliate manager after
3 n& M. t X. Z2 Z5 M% ~6 R- p+ Jyou get accepted, so it's a good time to put your best food forward.
4 P5 z+ f; y, v5 n! y( |: E/ mYou might not relish at the idea of someone grilling you about your internet marketing methods over
2 ~+ `# S! U3 r( [7 T& {0 P* ^the phone, but trust me, this part is critical. Have answers in mind for the questions:+ M F+ p( m8 W4 L0 }3 t- g
What methods do you use to market offers?* c: `$ t6 a$ Y- ]
Do you already have a website you will be using?& H) U0 y; ~+ y4 j
How much is your advertising budget?
2 ^2 D- e, D6 [; Q& VWhat other networks are you a member of?
6 P( |6 B0 v6 U) n( ~# p' N) K8 g6 T" EWho are your affiliate managers at these networks?4 h$ V ]4 t$ z7 F$ n: K3 D% w
Do you use social media (Facebook, twitter, etc.) to market offers?
0 o/ J) h! {! a( W3 P# N, MHow much traffic can you drive?
+ C$ a' L- E, C0 v- R8 fDo you have a personal recommendation from anyone who is already a member?
2 @/ p& V* }7 TOnce you provide satisfactory answers to these questions, the network will approve or deny your
' F. ?# T' y0 |+ P6 `1 N0 Eapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
9 ?7 r0 S9 l5 @5 b" ^7 }/ {persistent. Also, getting a personal recommendation from someone who is already an active affiliate u3 u) y9 s( ?. y- l, }# q
for the network can be helpful.; `2 ^7 S& J* d: {6 b
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
7 I' F ]; h0 |7 x QSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
s8 {, x! D" K6 S' ~9 b5 R Qowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
( R' b6 `+ R+ g( S- j8 z" tpeople can open a lot of doors as far as networks are concerned.
$ a( _3 z( G, U- K& e% l9 ^After You Join a CPA Network
/ c# \0 o3 [2 Y( a" [" A$ P1 S6 y( OOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager/ ~' S- {6 N0 k% o S
and make an attempt to get to know them a little bit.
% O4 ~3 ~8 x- h" m5 O" y, i8 j! nFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
% q$ R* v- H# \$ `4 Eweight in gold. Start feeling them out from the start and try to get to know them. Once you get
# ^0 s/ f8 |2 G( m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
. S/ m6 F7 p) T# a/ r7 Rlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
0 O! P& _+ ~2 dbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus* _2 V' M8 ?) V$ D
email.. }+ F/ C9 k3 `& |- K
For more helpful info about dealing with affiliate managers, check out:
, }9 F: c; ]) z8 g! D/ S1 ?http://ppvplaybook.com/blog/musi ... -affiliate-manager/
# L+ A, a5 G' i, phttp://www.mrgreen.am/affiliate- ... iate-managers-want/
/ |# ^0 n+ H- ?! B2 {4 ^& Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
: o% o1 n/ I3 _3 hSet Up Web Hosting
4 N, D! V4 U9 G" _" ~& H3 MGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said4 t) N8 @7 u: O# |0 p/ H+ ~' t$ k
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
`2 T5 Q7 ~ I9 \host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with; Q4 `- Z5 F6 A& d8 q4 g! t
whoever else is on the same server as you.
. D) e7 S% w- F# V/ v- DSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
; R' N- Q, d8 q$ t- ~: G! wenough that the visitor can't close the window before your pop up is even shown. You have about 3" K8 b5 a9 K$ @) @0 G v4 o
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.% z) S. K( I% @
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
6 P. z$ ?/ j4 U8 Z/ Y/ I& Ahouse full of roommates (hosting customers).
' O* |& ?- R% z, h: v. TIn shared hosting, this is like having roommates where everyone has no specific designated area inside
, z0 d4 y8 b/ x* n( ~the fridge where they are supposed to put their food. Everyone just jams their food in however it will& M& Y/ Q& o9 G- w: V
fit.
+ F: u: P% }# Y! J4 D1 ASay your roommate brings home a large turkey. They will then take up more of the refrigerator than: K! U5 O, b: \
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
: ] g+ P& Y1 K9 @4 V9 y: Ctheir food. Everyone else's food in the house has less space to take advantage of.
3 v5 I7 G& W2 l# B* q) LIf you have less server resources to take advantage of, your ability to serve popups will slow down. For) T) v' D. Q F6 R |
any type of hosting this is a bad thing, and especially while running PPV traffic.
1 Q3 Q" {$ J0 M U" u iIn the case of a virtual private server (VPS), everyone in the house has their own designated space4 @% W0 M: \& P4 l0 v, r0 u
inside the fridge to put their food, and other roommates can't come into that space. The server is
) k) f# `: B0 R2 n. g, |% Kpartitioned, so that each customer can only use a specific amount of resources at any given time.
7 A' b+ c1 ~3 p7 ?6 yA dedicated server would be like having the whole fridge to yourself. All of the server's resources4 A0 p! n1 B: C; J7 H/ N
belong to you and no one else can use up those resources. This makes it possible to serve much more0 H0 @+ ~1 Q9 H
traffic, faster.; x% j6 `' W. Y
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.( T6 t! `4 {9 r9 u u: B
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is/ [ \% k; Z# W2 S
here:" ^2 G4 Y4 T3 L7 }5 \8 T
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-- s7 r8 t" k" h* E: V Q
VPS&highlight=hosting
& D0 Q0 Z6 A$ s9 ODedicated-Hosting-vs Shared-Hosting7 e) Z; p" \5 |& _5 Q" c# T+ o
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-$ R; Y& t3 K% P/ q" i2 x6 @0 _
Hosting...Your-thoughts7 c% w. \2 N5 \$ ~$ `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6' Z1 ~" `) f7 p
Hosting Providers for PPV' [: Y$ C+ e8 y. u+ i$ h3 u
Beyond Hosting
5 z. v. Y* V9 Thttp://beyondhosting.net/2 Z+ k7 u6 N& n: I
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment; P# \1 j/ |' F7 E# j
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
^! N5 R3 ~( l" I0 l1 rdirect linking with PPV. Also, these guys provide great support.
' u' D1 @5 \' R& T, o6 aProsper202 Optimized Hosting
W( y" z+ ?, |' }' E; ihttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
2 J7 U2 r6 V' Q; w8 j$ s9 \8 gCPVLab Optimized Hosting7 l; ^% N" K) {) u) q, x
http://beyondhosting.net/CPVLab-Hosting/
0 O0 n7 ]4 B% E. Y" _Domain Names for PPV$ P$ R5 ~3 `# E- k: ]% [7 F
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
$ Q& r6 E5 g4 T4 p S4 Fwhere you're going to host your tracking software and your landing pages if you decide to make them.6 ?( H; t T# V z. B* l- Q2 Y9 F8 }
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
/ A. U3 t8 t% M R4 Mbland one is fine to start with, to host both your landing pages and tracking software. The .com,
/ z: @* k, k2 y; r" g9 Y6 t5 d.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a! Y: m5 E5 p4 |2 |
term or build a whole website.0 g( n3 G) k- Q7 s2 P# A7 W
After you buy hosting, a domain and get those all attached to each other, the next step is to install1 ?" O6 ^9 T! Q$ I
tracking software on your domain. This is really important, because it is necessary to track your
( S- i S. u6 A9 v' S9 S% Yconversions down to keyword level so that you can optimize your campaigns. Without proper
: M% _- q. y1 u1 W8 h# |tracking, it is impossible to know what is working and what isn't.
1 L* Z4 b* \, S/ G; n" k5 WTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software0 B9 D- w3 H# B. I- F0 m4 {
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.7 I! S" s, c( F# u; s
Prosper202
5 n6 x) Z' u7 H/ Uhttp://prosper.tracking202.com/apps/0 Y4 {) O/ j5 { S6 _% g
CPV Lab
+ K- P9 ]. c8 D0 B4 ]+ _http://cpvlab.com/& C& C6 P% l: Z/ {9 P" s
CPVLab Help Videos
/ [0 V0 C- E7 ?6 L: z* t$ d Mhttp://ppvlab.com/oweiw/oiurw/vdm.htm
" I Y$ h% U A. t* wAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an. [3 j; I, m* x; ~7 }* Z
industry standard./ p8 X3 n m* j2 ^ [7 a/ P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
" B0 b: S5 K/ G; v; z5 ACPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
5 J. O% U" C& F6 rgood support if you have problems with your installation.4 d3 \' [3 K5 u9 R. f5 i
Tracking 202% X% o7 h2 N& [& N- g
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your( L( O7 U: V o
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
- e: Z' d% p$ n5 f3 e1 Q' Farea.
$ Y0 \' B3 _6 Y+ VIf you choose this option, keep in mind that your tracking software, one of the most important parts of
5 U( L+ I% X8 p& Lyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
0 T9 E( Z* |3 w3 binterface, and their hosting.5 b+ D2 j6 }2 t2 F0 G+ C
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
1 Z8 j3 \+ C/ O7 G' jand targets which you are bidding on. Leaving this up to chance in order to save money could
`+ D m* j4 D% upotentially leave you open to huge risk if someone else caught on to what offer and keywords you2 \2 X& J! N/ l2 ]
were using.
8 [5 X1 U1 S- f: U% ~- K eChoose An Offer$ w) d/ L! B2 ~: Z: N
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.7 O Y( W+ d- A' Q& H
Lesson on Offer Selection
* f8 R' n" A" E6 ohttp://www.ppvplaybook.com/forum ... on-Selecting-Offers8 `2 D! I/ j& X* O- {0 o8 F: {
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so." o! p9 c3 q7 d$ O) O5 C
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using, z( _6 N* V2 c$ k8 L
LeadImpact as the traffic source.7 ~9 w5 Y: u1 z( e7 s- B T: }; A
Now the best way to learn how to put all of this together is to just get started. For some variation in
% k0 H7 U( O, d/ E P; ]3 l. ?6 Lthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
) _/ B! p7 E* x$ h4 Zcampaign.0 z! N) X( w7 z# T
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first9 `( C# {! _# {2 F9 Z7 w
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
4 T5 d y3 f+ ithat all traffic is accepted.8 j) q$ E L% ] J) `8 F% L- f3 M
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
6 |; }& a9 C& g- C& K. Q8 w tThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
( ?/ q" L V, `: Z; y( g" U' J7 nget creatives like banners or images specifically for the offer.7 _2 R, R% |6 w7 D: b, \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
/ i4 Q8 k3 n' N& SBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
) D- {( M5 N9 R1 otrack my keywords. Without doing this, it isn't possible to see what's converting.3 s2 { l8 P _2 t
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:0 k% G8 G, L# t: O, f4 `& ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
& F) f3 N9 p# U3 X* ^' EIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the- _7 u) J7 h# w
bottom of the page: h, K3 j5 ]2 P, V
Next, I have to cut and paste this pixel into my offer at Ads4Dough.% d/ x, S0 E' m3 z: G
Click on the offer → pixels → Add a new pixel and this comes up:
. n& t `( [& n3 kMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL# c* c0 T+ o" S
from your software into the box that says 'Enter URL of image to load'.
1 Y$ i7 K% |7 Y& B; y g& p+ Z6 IOnce you do this, it should look like this:* E+ Z! G: s% }& V( E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
+ n/ Z" r, y9 ]# C" kClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
* q6 J* P6 e$ p" X' ^Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
! Z' H( O! e* E" C" xProsper or CPVLab./ X) `* V8 i5 j6 K
/ j9 X, s" B& E: x
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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