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PPV GUIDE [PPV新手入门][28页]
2 ]( b3 t! ?/ C# C详细的请下载电子书！ ]0 D2 p4 J N4 q: R
: F1 N# h( ^: F8 j. X; T
2 V2 D+ `0 _6 q5 m9 ^' ^2 V9 L8 JNewbie Guide
" _' ]- r% Y# ]! VPPVPlaybook.com# k" G6 f+ x! U* h R* ?7 U1 D
Tracy Shaffer
# {! i8 h9 [" q( v0 f. Z1 lDavid Ford
: _% z4 p7 F0 s2 S4 `$ A& M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
. s c/ X) @1 q* ^& f% }" rGetting Your Mind Right to Start Affiliate Marketing
7 v; S5 G/ k! B5 i' HThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
1 \/ h$ d6 L) g3 S: w3 q. w2 wever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where' s" d1 b. @+ f
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing& s" ~ f6 O. G- x( }+ ]
with any success, these claims are laughable and far from the truth.) e: Y( Q2 Z9 x- A
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash9 A4 s0 q3 s5 s3 D9 w7 `6 h: L$ l
flow management. The main benefits are the low barrier to entry compared to other businesses, and8 j; }6 K0 G# N& M0 x
the ability for a marketer to be a one person shop and make an incredible amount of money with low, m, Y; M$ C, u5 Y' r
overhead.& ~0 T1 b, o: ~+ U
The winners in this business are the ones with persistence when nothing works, who know there's( |6 \5 h/ P8 S( E* E. Z2 E, g( R
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.+ Q! P6 @9 B& ~% W( J1 G* X0 v
The cold hard reality is this: virtually everything in the space is changeable, what worked today can6 l# i% @5 @& |+ J6 X
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.: ?7 ]1 T- w: e0 K" \6 M
Most of these things happen suddenly and without warning, and they all contribute to the amazing
- q) m. M. @& j$ q/ T% Alearning experience available to anyone with a few hundred bucks and the ability to open an0 b5 Q) I+ w% m- g' H' \
advertising account.
/ J' H7 J* P! [% {) }# k. ?Your competitors are willing to work at this around the clock. This isn't a push button, instant business
& O( E, I1 M) Lwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
, @+ ?+ X) m' @, ^% kmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
W$ _: Y. x4 o6 _. d: vtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence./ u5 B; w+ }& e7 R# T- M5 q' ~+ `/ s" \$ W
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you* @9 w7 {$ e& i2 j6 y. A
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
( e( u+ {, Z; d+ qstarted building.' S1 A3 `8 s9 t% v% [% R3 o
Things you need to get started:
5 n8 V% Z3 M F% I! A5 W1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
( ~; z# q8 H+ W2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
: n! d9 S5 R, S- e3 b8 {3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
; p6 q6 }$ p4 ^( N/ B! a4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
, D1 d; K u- p$ o3 o% h5 H |This guide describes from start to finish, how to get started in affiliate marketing by running traffic
" x, c) i5 V1 awith PPV.
; j, v6 V" `& J4 ~" t' g9 W5 v3 FBasic Getting Started Definitions
, t6 p5 s& n1 a8 G0 p; t- E& vAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
7 G4 U1 d0 f; E% B C. X8 F$ S1 Gaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
& e4 O$ Y! ^$ s6 A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
c# K' O1 v7 \' o/ j5 ntypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
/ d, f. L" [: ~) d6 Z- F7 e4 ZCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
# c: i, t7 d1 y7 Creceives a commission on that product. An example would be the Amazon.com Associates program,
- V; i9 s) U1 b- G2 u5 \Comission Junction or Clickbank.) e+ _' l$ H9 e4 j
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes/ O0 n8 ? x& U
an action like filling out a form, submitting their email address, signing up for a service or sometimes1 M$ ` V& ~8 P/ c
buying a product. An example would be Ads4Dough or Neverblue.
3 P- ?: n3 M* d2 F1 gAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's1 h3 b& E$ G1 x' V! W) n! T9 e! C
account, getting the affiliate approved for offers, bumping payouts and just about everything else
7 q$ D- R# o; F X$ p/ Z* Krelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
8 r5 R& K- J$ Vright from the start can really help you.; X" O+ q; c4 m1 e6 F9 Z0 u
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served) T! v9 B) b# w J* m8 C0 r2 D
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
- F: A3 m8 w; }3 W5 ]view, starting anywhere from .01 or .015.8 o& x. M) u" d; P) z/ W
In order to use this type of internet traffic, the affiliate can sign up with a number of different+ e* |) [* A( a2 k+ O6 D, E7 G
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
2 P5 ]. M/ x6 N. V5 ~+ w: _MediaTraffic, and AdOn Network.
5 v$ `" p; f% u$ ~Don't popups get blocked by pop blocker software?' j' P& T( _. q8 w0 L4 ~' H A
No. Popups are served in a new browser window as if the visitor had opened the new window- e. \0 a: ]# e p1 M. Y" |
themselves.1 p& k' H/ A) ^9 j# A
How many popups get served to the visitor?
- }4 X1 f7 V' X8 {2 aThe number of popups served varies depending on the PPV network. Some pop more frequently7 @6 @' J8 w! }8 u4 x" T
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by# y( e6 B5 o7 Q. S
serving this kind of advertising, so they have to toe the line between keeping their software
( E6 g% j4 h" d1 a. Ldownloaded and still making a profit.
. m0 i1 V% X3 L& |* e4 @4 LIsn't this type of software bad? Why would anyone keep it on their computer?8 E' ]7 d* `- n3 \! t
No, this type of software doesn't harm the user's computer.! n4 O# x( o6 H8 r& |1 Z
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,6 S% ^0 n: q% p. d
toolbars or videos to place the software on their computer. The visitor keeps the software in place so* ^" t/ _9 p% |( E' P9 M2 K
that they can continue to have access to the incentive.
8 [, ^3 r2 G4 }/ Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3/ r4 I' a/ U/ ~4 a
How to Get Accepted into a CPA Network d5 O$ P4 G2 Y8 B
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place; u8 |4 F( H% X* K. @$ k
to start looking for networks is Offervault which lists offers and lets you compare payouts across
2 V$ e5 N2 q% t2 E: x6 t! ldifferent networks.
# Z9 y) y" x+ E/ l; y* j( f) nOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
; C: i0 b0 g4 i8 E. r, i& b7 Napplication and be as specific as possible about your promotion methods. Usually some time after
& D; q3 r* L3 }$ S( E/ Hreceiving your application, the company will call to interview you. The phone interview is a critical
Y) _$ `# c' D1 w% Y* k8 V. Dpart of the application process, and most networks will deny your application outright if they can't get4 v5 ~. E4 x) _5 d0 r. J
you on the phone.
# p/ D+ l6 \( s; R2 YOften, the person who does your phone interview will actually become your affiliate manager after. l4 B/ D% x/ M# U+ D
you get accepted, so it's a good time to put your best food forward.
q5 O1 V5 i: [6 ?# C' dYou might not relish at the idea of someone grilling you about your internet marketing methods over1 c5 C; ]; O( N) S' W- y, {; _
the phone, but trust me, this part is critical. Have answers in mind for the questions:5 o8 W$ [- }0 _# C$ g
What methods do you use to market offers?# _6 ?: L' W( a
Do you already have a website you will be using?* v* n0 t; y9 \
How much is your advertising budget?( H3 O+ _1 X& z2 B" g3 L5 Z* i" @$ p
What other networks are you a member of?
5 X% k, S6 E# _# ^( I6 }8 AWho are your affiliate managers at these networks?3 c. i+ g" z/ a* P
Do you use social media (Facebook, twitter, etc.) to market offers?
% b/ `0 z n2 K* a t* K3 `: gHow much traffic can you drive?; Q; \* \$ j* G
Do you have a personal recommendation from anyone who is already a member?
2 s! q! t$ G$ _6 t( A' t, SOnce you provide satisfactory answers to these questions, the network will approve or deny your/ t9 Z# c3 ]+ |+ L( c5 Y+ u
application. If you get denied, just keep applying or call someone on the phone and try again. Be' F$ B+ \+ Q; m. B, K
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
' r7 G0 I4 ~* p6 I' B+ p7 Hfor the network can be helpful.
+ Z- h a+ E- E" VTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate- p. A7 B4 V" l: {
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network* Z8 f- e5 i$ y( n; t( w, l K
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
1 z) v/ j; j0 h; q; G3 zpeople can open a lot of doors as far as networks are concerned.
9 m7 n6 _5 q- x. bAfter You Join a CPA Network p% [# z- T& C3 |% m6 ^: N" v; j
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
1 @6 _ r* o5 B- k: G* s9 Aand make an attempt to get to know them a little bit.* @. p2 G, B& S8 Z( J, h/ K
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
, O/ o7 w, u1 {- J$ q# c3 Y7 r" Dweight in gold. Start feeling them out from the start and try to get to know them. Once you get' M2 F4 m: U8 F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
. _8 A! |& z, @' k; Q! B; plarger, they can really help you with your marketing efforts, scaling campaigns and getting payout. g: ~4 p0 u8 S. f3 I/ h' Z7 w/ _
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
6 t" ~1 W# T3 g, h' C% X5 vemail.1 F) Y9 |: B1 j% a2 `; a1 x: E- n
For more helpful info about dealing with affiliate managers, check out:0 t# `# R. j; r+ g. r9 D1 F
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
! e( v2 t* V* a! O- A+ C+ K* \http://www.mrgreen.am/affiliate- ... iate-managers-want/6 C# c- a5 o/ U& l# x$ l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
$ ~' P* i# S& rSet Up Web Hosting
5 \% N3 Q0 ^; q4 U5 }Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said* z" ` m% m2 \
about internet hosting. In general, you get what you pay for with hosting. When you use a shared; O! I2 ^# r3 h
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
8 q; A" \3 F% x: N( e* vwhoever else is on the same server as you.2 K. P6 Q x- g. q; v7 u
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
4 H4 y, ~7 O' e5 J; c1 u8 W5 eenough that the visitor can't close the window before your pop up is even shown. You have about 3
" a. Z* F6 K; E. M3 o$ J4 Cseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
6 u. ^# C& z* bTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a, X9 G2 b/ l; B/ c$ E% J
house full of roommates (hosting customers).3 Y8 o% M/ }; E* n" g7 K6 z y4 [
In shared hosting, this is like having roommates where everyone has no specific designated area inside# G* f6 O$ j' t
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
/ l" E9 s* V* D! h+ ^* i6 v( Cfit.1 m2 `7 I* S" @% d6 ^# n& N( J) u
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
& n* [) X7 A2 l2 sthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
7 T+ ^0 u! d5 H* U% k) utheir food. Everyone else's food in the house has less space to take advantage of.! `+ a) u* K6 R; _, X0 o
If you have less server resources to take advantage of, your ability to serve popups will slow down. For0 d! N; }- w0 |* f: |2 Z B7 C
any type of hosting this is a bad thing, and especially while running PPV traffic.
; B1 @" D Z. P8 C0 ^& LIn the case of a virtual private server (VPS), everyone in the house has their own designated space
/ e- k$ z3 [* k2 S) k8 Hinside the fridge to put their food, and other roommates can't come into that space. The server is# O. X2 t" x; q2 H; }* z
partitioned, so that each customer can only use a specific amount of resources at any given time.
3 p& `) X1 h1 O6 s& uA dedicated server would be like having the whole fridge to yourself. All of the server's resources
# H8 ^) ?" g7 R+ {' W, Dbelong to you and no one else can use up those resources. This makes it possible to serve much more
& ~+ Z/ o6 g- y; n% ]traffic, faster.; _# d% N: g, [0 `
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
( ]9 k; u' Q4 w/ C9 V( b6 dAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
% E, n- U+ n, z; Fhere:
" _# R2 N6 ?8 {- E) o* K( nhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
$ \' f3 |0 U ?5 g0 I. T$ P3 @ c# qVPS&highlight=hosting' |2 B, l) T! k) T) [3 q7 m
Dedicated-Hosting-vs Shared-Hosting' `" S) L& L9 [) e
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-; {7 Y. T. d3 U& P+ M i) [- W
Hosting...Your-thoughts
: I8 O+ o2 f N& n5 e) p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 64 v, ]. H2 `2 A1 d
Hosting Providers for PPV
B8 N4 {, U; h8 f0 {2 cBeyond Hosting
, B$ Q7 O) g7 O Q# B9 a9 `http://beyondhosting.net/2 s$ t' r1 e& q/ m, q) N7 V) j
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment5 c" X( P( f- O3 o: u$ e7 [6 v
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when3 Q9 t) H9 j0 ~( B H
direct linking with PPV. Also, these guys provide great support.
$ j: e0 ]! R- u' U# E& H" UProsper202 Optimized Hosting
3 z# X# I" b2 F; l2 B: X6 Qhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/+ [% l: T9 I' S/ E; c9 S+ D& \
CPVLab Optimized Hosting4 T& H, m3 n% o* a4 c7 Y; s5 l
http://beyondhosting.net/CPVLab-Hosting/
8 |! m; ?2 R* F, K6 IDomain Names for PPV- z* a' b2 `9 S- X' m
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is8 `* W9 e' M0 B* ]/ I/ U D( V* X
where you're going to host your tracking software and your landing pages if you decide to make them.6 J$ W. }7 G; F0 O5 Z* Z
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,8 L/ x& [! w+ Z2 c
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
- ?6 }; t0 g6 R% D.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
& N7 w% r' V9 |3 x7 rterm or build a whole website.: `- {! y8 z$ P
After you buy hosting, a domain and get those all attached to each other, the next step is to install G7 k, f5 f+ k# W: u( t* S( U
tracking software on your domain. This is really important, because it is necessary to track your
) H4 B0 w+ Z% S+ c- J6 ^7 nconversions down to keyword level so that you can optimize your campaigns. Without proper
" i P: q, I1 y/ b! \' m8 ~9 ^tracking, it is impossible to know what is working and what isn't.
3 H% _9 u6 G- h+ nTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software8 f+ W7 w8 v' t; _
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
1 {( y8 W E" |6 P! WProsper202% [. `6 z+ C* r# q
http://prosper.tracking202.com/apps/
6 i! ]- d" Q: `: CCPV Lab
; f9 O. H3 E# W3 p- I: Thttp://cpvlab.com/
1 r. r# i& p; q0 z' k: G2 DCPVLab Help Videos
/ E. H0 w3 A4 d3 n4 mhttp://ppvlab.com/oweiw/oiurw/vdm.htm0 T! N. d* e: b$ w& J
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
/ n7 o8 P7 ?3 j" sindustry standard. D# ^8 b2 @5 i3 U H, V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7( {, ~/ z6 h; ]& H `
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from! V- J% v9 _+ v% F
good support if you have problems with your installation.
0 s0 Q9 n1 J( _/ _3 wTracking 202; Q3 `/ }) K" c9 | M' z' _4 I
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
' w( z( r" V6 S1 |/ bcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user( v, ~: ?8 B. H' _
area.
- S( u( W. e' i2 uIf you choose this option, keep in mind that your tracking software, one of the most important parts of
' ~2 C6 l* R' G- @! ^5 Qyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
) F9 Y$ i. e Binterface, and their hosting.
/ N5 A: x' E: cAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
% I! ~9 Y; k) E! @8 [3 {/ Kand targets which you are bidding on. Leaving this up to chance in order to save money could
t% H6 P8 B0 H6 Rpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
' a( Y6 D! A, @! T" N2 c( U w8 @3 Fwere using.
0 O+ ^9 _3 T) [& t2 S3 DChoose An Offer+ w: g9 G" i4 I; S, |: _
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
4 i$ e& V/ R( g9 o$ |Lesson on Offer Selection
/ W5 {* N1 X- S. K# m- L5 g: N1 s' H- Chttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
% K( ~/ t( k' O* N! {4 SIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
! D3 V' z1 f. X- G6 nTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
. Y8 u3 t1 q; O5 a0 PLeadImpact as the traffic source.6 K8 |+ d6 j; P; |; a5 M
Now the best way to learn how to put all of this together is to just get started. For some variation in- N' L. d; [$ n0 O# v" \8 ?
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked Z* c/ S7 e3 s9 K/ l* ^& D
campaign.
. l; ~7 f! E+ @3 D( xWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
9 G' C( ], S4 t' Y! Vpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
; {6 a5 d& T" V) ^% z+ t6 Nthat all traffic is accepted.1 _( \! ]% Y# m+ N G1 V* n% c
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
' u! C2 |# t7 V( ^This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
% p$ ]- R6 V$ xget creatives like banners or images specifically for the offer.1 C" N- e3 D3 }" l) q3 j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 88 e$ ]: B) F+ A" x3 H8 y! m9 O
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
! \' Q4 O5 }7 R' D1 z; a; Ftrack my keywords. Without doing this, it isn't possible to see what's converting.+ f6 l% ^; V9 Y+ Y \( \
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:! r, ^( i- |5 ^1 v( i, Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9- s6 u" d1 \0 S0 k
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the0 ~& _% T, I: m. {& Z
bottom of the page:
! i# a" q% f4 P( lNext, I have to cut and paste this pixel into my offer at Ads4Dough.4 j O5 B3 ]! d& @" L
Click on the offer → pixels → Add a new pixel and this comes up:8 z. p. ]; G6 i& R3 u) w
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
. E7 l: N' N9 {from your software into the box that says 'Enter URL of image to load'.$ i' @+ B0 K7 \$ h
Once you do this, it should look like this:
2 Q3 ]& E ], `+ Q' C) H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
) ~; v/ g, r8 E) G+ IClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
' g4 h9 X* r* A* |( CNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
6 T' v" E2 \. V% U8 x9 z/ @! wProsper or CPVLab.
7 m" O' o- O7 k3 R$ Z' A( b0 k3 o* n
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发表于 2012-12-27 18:47:17
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