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PPV GUIDE [PPV新手入门][28页]
$ U+ z2 v- \3 m( p) G1 e详细的请下载电子书！
5 H8 E* F, h( n2 p& R& I; [7 y& r+ Y! H
: C* m/ K! E5 j1 UNewbie Guide
& c7 b) z0 ]7 m0 ], gPPVPlaybook.com% A2 C0 T( m+ W9 |' o- p6 o
Tracy Shaffer
/ s% U* B$ G2 ?# l E4 t* ?9 bDavid Ford2 G' P5 {* K* ~' M3 c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1 I" `; ^6 ~9 R: G
Getting Your Mind Right to Start Affiliate Marketing* M, Z" D1 E! C5 P# u* w1 G% I- K
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an7 z/ t: ~. W3 V& U5 F. E0 e' S
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where' F5 t6 Z* K- Y
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
: P# ^ T: j' _4 J/ dwith any success, these claims are laughable and far from the truth.
1 W- u, ^! M& ?" S- d/ yAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash- Q) Y% O* T9 K3 [) l
flow management. The main benefits are the low barrier to entry compared to other businesses, and
( o6 c& H% \3 o4 B- f2 _the ability for a marketer to be a one person shop and make an incredible amount of money with low
0 L- z7 E) a# Z/ @! j4 moverhead.
# p) ]) [# s- d# XThe winners in this business are the ones with persistence when nothing works, who know there's
) U* y- w1 O( kplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
' ~. c+ n2 x+ P% a, e% cThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
& r7 \7 b4 d0 ^" K$ L5 j% w7 ~stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.+ U& v( {: F$ c4 ~+ z. @5 u4 u
Most of these things happen suddenly and without warning, and they all contribute to the amazing
( Z8 b8 Z' Y$ J* Jlearning experience available to anyone with a few hundred bucks and the ability to open an# a; F9 a* w" G8 O
advertising account., i; m! e, m% M9 ?: v0 ~' @
Your competitors are willing to work at this around the clock. This isn't a push button, instant business, a. r. A4 D" Q7 Q
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet Z; o2 V2 S9 j* X7 f9 N6 f
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
& s) D* m( O( A8 Ztrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.0 Z: v! T, t9 k- d( S! f* O/ l6 l# T" v
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you3 z4 ]' I" ~5 H3 z$ M
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
' P# t7 J( J( Lstarted building.4 f& P/ }& O% R0 T$ ~. R2 a
Things you need to get started:& n+ K9 Q" X) b5 W* {5 Y
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
% Q! ^* N* e; s: L6 w4 A2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
2 U5 H! D! ~& S* ~$ R6 ^7 G3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
; C4 e: y0 a4 l+ A% I; T4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)7 }0 x; {2 @2 K. X6 A& U
This guide describes from start to finish, how to get started in affiliate marketing by running traffic& L8 w2 `1 v( H& O" ?
with PPV.2 [9 ?7 n1 K. P8 J: H' l
Basic Getting Started Definitions
* a |" ]. a2 I* JAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
# f0 I- H3 }% [0 ~0 l% U6 f) G, {affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main7 f6 O' N# y, p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
1 z; b* x- y6 V5 dtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
( v$ B; z/ N( Q7 D- oCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate* f# H6 Y5 Q' L/ c) x1 e
receives a commission on that product. An example would be the Amazon.com Associates program,7 z: K6 {) ^/ n/ C2 N% r2 O/ p9 S
Comission Junction or Clickbank.
' p# {7 n# V/ f" y7 C' }Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes }& m( W0 p2 }% R: H( e
an action like filling out a form, submitting their email address, signing up for a service or sometimes4 ` B1 v* z% g' A( l
buying a product. An example would be Ads4Dough or Neverblue.
% X; A A1 S% O: y" D4 ~# F8 TAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
7 M, H% G0 ?% j- Saccount, getting the affiliate approved for offers, bumping payouts and just about everything else
% _+ G& e+ U, _2 K$ d7 p0 ^related to an affiliate's account at the network. Having a good relationship with your affiliate manager, F! x' I; j! k- ~. e8 g
right from the start can really help you.7 i7 m. R; Q8 {8 m) n' E% E& a
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
+ E. Y* f9 N: l, f4 \" P7 ]in pop-up form through downloadable software on the visitor's computer. The advertiser pays per: i$ a6 _+ }6 S. }" T
view, starting anywhere from .01 or .015.
% n8 S+ N" S+ [. O( o4 VIn order to use this type of internet traffic, the affiliate can sign up with a number of different
0 N! f7 j" j0 g8 h% lcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,: F; S4 K+ V) e0 J. b% }& R. O
MediaTraffic, and AdOn Network.) }6 n% ~: Q* [$ R2 B) Q8 q
Don't popups get blocked by pop blocker software?2 b! k/ W* x* }% @. T/ o- A
No. Popups are served in a new browser window as if the visitor had opened the new window$ v1 g9 m6 p( u2 n' @+ o, D' h
themselves.
+ p+ ^" c* I% Z& qHow many popups get served to the visitor?* S3 d6 N; b# h) v! P! _
The number of popups served varies depending on the PPV network. Some pop more frequently
8 J$ [$ u6 ~, X$ x(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by- A) `- X* f k6 j+ `0 p: i% X1 t5 E
serving this kind of advertising, so they have to toe the line between keeping their software
: d3 V; G o- {6 }downloaded and still making a profit.8 x. | t$ D& Q' T
Isn't this type of software bad? Why would anyone keep it on their computer?0 k( m+ K% d" ]3 Q
No, this type of software doesn't harm the user's computer.
Z) G4 X: j& c* o0 g1 w0 SCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
9 O4 D& @0 S; d0 k1 @toolbars or videos to place the software on their computer. The visitor keeps the software in place so0 z. U+ H" ^+ X6 O8 ~# {
that they can continue to have access to the incentive. K% w, l& O: B3 r$ h8 v; `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
7 k3 J" b7 S& R3 S5 KHow to Get Accepted into a CPA Network
. ~2 M7 }8 n, e5 oIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
) w3 H+ Q+ w3 C; Y9 k' mto start looking for networks is Offervault which lists offers and lets you compare payouts across3 w8 t1 f2 a* v# \4 }+ E2 M. x7 [ y, O
different networks.
/ x8 e% C- D0 I9 OOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
' M K' z1 j3 p0 X; g z7 I% t% m$ [+ Gapplication and be as specific as possible about your promotion methods. Usually some time after' D2 B8 s3 W0 P7 N. L- Q2 R J
receiving your application, the company will call to interview you. The phone interview is a critical
9 D# E O$ m1 Y2 s0 dpart of the application process, and most networks will deny your application outright if they can't get! F8 Y1 D! m% Y; P5 T" ?
you on the phone.( Q' A' W2 Q: Z0 P8 A
Often, the person who does your phone interview will actually become your affiliate manager after* G. B( K% N. F4 ~- t
you get accepted, so it's a good time to put your best food forward.% h( d3 J+ u; Z: [
You might not relish at the idea of someone grilling you about your internet marketing methods over/ Q% d! V3 _; _: @+ R
the phone, but trust me, this part is critical. Have answers in mind for the questions:4 i( X% v9 i: b% O
What methods do you use to market offers?- q. s5 Y# p% ~7 ~* r, e; C+ G. K
Do you already have a website you will be using?
0 C: {3 E) B, PHow much is your advertising budget?) x* S" t; K0 F5 B" l" ~: B
What other networks are you a member of?- T& @8 H' a) K+ W7 n( f
Who are your affiliate managers at these networks?0 S: [( V) i) `. \* V" {
Do you use social media (Facebook, twitter, etc.) to market offers?8 F3 v' G' R. U0 p. @4 i8 a
How much traffic can you drive?9 |/ h2 r7 q6 K% v! \5 ^ P
Do you have a personal recommendation from anyone who is already a member?3 `9 Z" Q A0 v; \& N. v6 S& m
Once you provide satisfactory answers to these questions, the network will approve or deny your
5 k" m2 ~9 `$ u7 `( W0 Gapplication. If you get denied, just keep applying or call someone on the phone and try again. Be, I1 m2 S' c8 t9 u& R# B, [
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
+ S2 i& K7 a, \5 K4 kfor the network can be helpful.
7 c, Y* N7 \5 W6 L4 |, HTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
! ~6 H. I& F* q; KSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network! p o2 t/ w. x% s
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
5 e; t6 ^; O) {! epeople can open a lot of doors as far as networks are concerned.
) y7 A& j4 K& V* j- E6 uAfter You Join a CPA Network; [8 d2 F4 `# v, s! Y1 Z1 P; _
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
6 O7 Z$ y$ d mand make an attempt to get to know them a little bit.1 }% ~, n' ~2 U3 W% i/ c7 s
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
& s3 ?! Q4 ^" L1 w4 Gweight in gold. Start feeling them out from the start and try to get to know them. Once you get
6 @! O% Y2 n8 P' I+ u* b3 J5 B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
9 n3 \3 m h7 M: \8 Y" {: ?) U* Ularger, they can really help you with your marketing efforts, scaling campaigns and getting payout" R" K/ m* X8 P9 u: m' I; E
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
( e0 P8 S5 r) Q e7 I( b- demail.
C9 g3 a2 A4 e0 `1 y$ IFor more helpful info about dealing with affiliate managers, check out:
7 e5 O/ U# z& A, dhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/6 |. R/ H6 U6 F5 L% f5 n8 \9 X
http://www.mrgreen.am/affiliate- ... iate-managers-want/
; u- N4 f! v4 o9 |4 K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5! V; n/ K5 n) ~' Q/ i
Set Up Web Hosting
) _: y) ]0 P3 E4 ]7 Q6 f' }# s+ aGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
7 u% y5 E3 i9 [% xabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
W- W, t& U: v+ [6 Uhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with% B, ]; F0 j' Z. h4 m- z9 R
whoever else is on the same server as you.' L) b% `$ b. P y3 k
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
6 l* k8 [4 E% [0 F7 r# o; wenough that the visitor can't close the window before your pop up is even shown. You have about 3
, X( r. R9 L2 Pseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.6 R/ T3 Q: a% M" J" ^8 {' F
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a- S+ d$ D: n- [ Z+ s4 [7 k, s: [) i
house full of roommates (hosting customers).
) P- E( ?3 ^! d5 S0 hIn shared hosting, this is like having roommates where everyone has no specific designated area inside5 D3 H& y( [1 n- [# _7 e) B7 y; X
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
, ^. M/ d5 [6 q& ^1 x) f$ k8 K' h! v2 Q- _fit.* d2 }1 I7 q" X& H% K' o
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than* x1 k. g3 w% e5 U" G
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
* S$ d4 }4 T1 @9 Ltheir food. Everyone else's food in the house has less space to take advantage of.) S% C. s/ r8 m; V& z( |! d# R
If you have less server resources to take advantage of, your ability to serve popups will slow down. For2 N; Z, B0 u7 _
any type of hosting this is a bad thing, and especially while running PPV traffic.5 j; x. a8 C4 `. m; X. \
In the case of a virtual private server (VPS), everyone in the house has their own designated space
. G% K& R# B: w3 L- f) m3 T1 Jinside the fridge to put their food, and other roommates can't come into that space. The server is$ o) U" m' N" |2 X& c9 v2 E! s6 }
partitioned, so that each customer can only use a specific amount of resources at any given time.8 G9 B2 ]* j4 `7 e
A dedicated server would be like having the whole fridge to yourself. All of the server's resources! }3 O; W3 h& d, x- Z1 ^
belong to you and no one else can use up those resources. This makes it possible to serve much more- J+ [8 D- w3 c& Y8 g; n( P
traffic, faster.
7 F8 |& }1 V# E# r$ Q" }. `At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.4 j" Y% E2 x. S% {# m
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
0 L2 ?& w" G0 \# b( c% @2 ihere:( r5 o& `* ^5 n( N# c2 s4 q
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-9 P1 I( x8 ~- S3 Z; |
VPS&highlight=hosting4 i8 x' K4 C% ?6 c* n. o, q3 v; Y' V+ N* o
Dedicated-Hosting-vs Shared-Hosting' [# V/ Q$ z3 }5 G- l1 B: J" c) {9 [3 {
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
6 ?) V0 D5 ?. ?; @/ {; m. BHosting...Your-thoughts
: S* S/ {7 A. u( m& F9 z N( b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 68 c1 C4 F6 U7 F; i8 x2 h
Hosting Providers for PPV
_7 E. s# U& n- ~5 z- ~# _: _Beyond Hosting1 ~7 y7 s( g4 a8 w
http://beyondhosting.net/1 _4 m: y& U5 _5 `7 F
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment$ f! K7 _9 G P
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when; J+ F# U+ l. S* E
direct linking with PPV. Also, these guys provide great support.
7 e/ E- D) ?0 X- Y6 \; kProsper202 Optimized Hosting3 `, b6 N1 M+ ^& [4 w
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/! X- W; l6 q( K$ Y1 R
CPVLab Optimized Hosting, x+ n8 k `4 n# O
http://beyondhosting.net/CPVLab-Hosting/+ j6 a/ {% g: H3 i
Domain Names for PPV
! M* n) k ]; T9 H9 c9 ~! ^( _Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
) \ `% d9 p! r+ g1 v' cwhere you're going to host your tracking software and your landing pages if you decide to make them.# ?( ^9 P& }) y. F# ]/ n. r( j
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
+ P1 G& v2 P+ A7 ebland one is fine to start with, to host both your landing pages and tracking software. The .com,
# ?+ o; o8 r& v( i.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
( J% l" t6 L0 T# l2 L9 x* Lterm or build a whole website.3 b8 o/ e- [2 {( m3 f' l: ?
After you buy hosting, a domain and get those all attached to each other, the next step is to install6 g* C) G2 T: J& {4 B5 U
tracking software on your domain. This is really important, because it is necessary to track your
# _+ _9 E% F# q. s" jconversions down to keyword level so that you can optimize your campaigns. Without proper8 r" K4 u3 d6 J1 W, g
tracking, it is impossible to know what is working and what isn't.
. Q4 T ~ C$ q5 h' p+ S hTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
) c7 Z; a& n o1 m* B! `: v ]is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.: t, T# S6 ~& V3 \
Prosper202, b; T$ F9 i# ?3 ~- Y
http://prosper.tracking202.com/apps/
& p* W# _3 Y$ t/ E& J: XCPV Lab0 O5 z3 s" P' k! w. b; r
http://cpvlab.com/
- Y- R4 i9 e, U* L m* e9 v0 t# gCPVLab Help Videos! T& j% y K& Z$ O& h
http://ppvlab.com/oweiw/oiurw/vdm.htm2 V8 ^1 i; p4 q: {. R- V- A8 n
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an3 c c& G) o7 V" }7 e, H, U
industry standard.) A6 v* `! i. {/ o* B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
. k" |& m/ f, |3 D1 ^/ h6 SCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from2 w3 B# R7 J# G: s
good support if you have problems with your installation.# u& G# A6 m1 C6 o* B
Tracking 202
1 l1 b/ R; y3 }- H" v HTracking 202 is the hosted version of Prosper202. You can create a free account and then build your. B0 z5 _5 ]9 M0 f
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user5 h+ S7 c1 D# P7 U9 m5 A
area.
# \, @9 B5 T1 m+ T! KIf you choose this option, keep in mind that your tracking software, one of the most important parts of7 w( |, H; P2 X6 h z7 _/ A
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
- J* k p- R" o/ Y3 D: B8 E6 Binterface, and their hosting.
4 _. `, e- p$ F. m. WAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords* [2 m8 f B5 I- C* V
and targets which you are bidding on. Leaving this up to chance in order to save money could
5 l3 n7 C9 S* i3 ~; ?% b) ^potentially leave you open to huge risk if someone else caught on to what offer and keywords you
: L* k7 M% E3 fwere using." x! w6 J! Y! i8 E' h: |
Choose An Offer0 l1 R% J' n7 S7 T" R
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.9 \7 H/ B: Y9 a3 x D# j+ R% p
Lesson on Offer Selection
5 g# [: V0 S5 C+ _% \2 z' Y4 thttp://www.ppvplaybook.com/forum ... on-Selecting-Offers! v. \& A7 w1 p( j2 v
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
; t& b% X2 P9 u P+ U- ]7 K( {$ ?To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using4 |+ u. X( ?' Z. `- }6 q/ v% a% ^
LeadImpact as the traffic source.
' Z7 r; L- D" e* ]- s; V: L0 MNow the best way to learn how to put all of this together is to just get started. For some variation in
) p5 l8 I" V3 T0 U/ ~$ Ethe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked" I. e j, I8 D3 d9 u
campaign.
1 ]5 L V. `! Z' e8 z ]$ ?When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first5 V; ?) x/ z( I7 a( W9 F5 Z
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
: V+ X6 C) U: z$ [+ b) ^that all traffic is accepted.
7 s/ z" F7 R/ l3 E3 }First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.6 t" T. o: {, d7 g( y0 r1 l
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
_% M: M! O: Fget creatives like banners or images specifically for the offer.
6 e+ W* N' G8 z6 k9 o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
2 Q: c; M, [. h4 G3 ^) NBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can6 \$ r- Z: _7 X; s9 j1 I U
track my keywords. Without doing this, it isn't possible to see what's converting.
% s1 M% r& c4 N; eIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
6 J5 T1 k+ K4 c: O' u7 `6 j+ @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9' A. {6 _7 j( H7 E2 i
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the4 Q5 m |/ Q+ ~: ^1 T1 a* p" i
bottom of the page:
5 g/ _/ j6 U$ \8 dNext, I have to cut and paste this pixel into my offer at Ads4Dough.1 J# N$ \: u) f& {. g4 F! h5 `
Click on the offer → pixels → Add a new pixel and this comes up:
+ B4 M& h2 T% \# z/ BMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
! |) x9 O0 Y+ U$ w1 I1 H+ B( Q4 B1 lfrom your software into the box that says 'Enter URL of image to load'.* q3 F% n; o, g$ n9 `* m/ y9 |% [2 z
Once you do this, it should look like this:
& B2 t' C$ A+ S* ? q3 Q- |) @# Q# g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
+ T3 K5 r* k: e5 S0 c9 cClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:/ K; X5 M/ V& P7 _7 c% V5 i
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
0 @1 x! ~9 I, h' E( y JProsper or CPVLab.
# w" s e0 ^/ {2 D7 y, T2 j7 ?$ V/ z" r/ T
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发表于 2012-12-27 18:47:17
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