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PPV GUIDE [PPV新手入门][28页]
8 D% e I# t, q" y7 I5 T9 J/ p详细的请下载电子书！
6 `7 E0 J. R& K
! T* x& e2 \$ p1 w" s, b! [9 x
4 ~ r4 @6 x4 P1 z% ^$ lNewbie Guide4 a) u" C* [$ ]$ {; I$ Q3 v6 l; t
PPVPlaybook.com
+ u/ a1 F- G9 _7 F3 gTracy Shaffer* T. Q. ~! ~ U) s2 w) x" E
David Ford
& P3 q7 U _8 @, c4 v% p/ F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1& \5 s* y0 B/ }: g5 `2 K
Getting Your Mind Right to Start Affiliate Marketing
7 I+ U/ `- y5 t. s/ ~The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an2 b+ {# Q( b) s# R0 q7 Q
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where1 c# L3 V! j4 j) Z) h) D& t
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
" S; O7 U! x- c4 A0 B" fwith any success, these claims are laughable and far from the truth.# y9 b, y* B2 Z6 f0 P* r+ Z
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash9 `+ p6 g Z1 S! K' R! `( o
flow management. The main benefits are the low barrier to entry compared to other businesses, and
% z/ I5 k h: f$ ]& l" H2 ^5 ~3 Xthe ability for a marketer to be a one person shop and make an incredible amount of money with low3 f. W( |1 f# ^; {% S+ ?6 ~
overhead.
& q9 A0 z Y4 u& x, |: `The winners in this business are the ones with persistence when nothing works, who know there's7 Z# X- O( t4 }4 \
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.+ M7 a, M# y; ^. `$ \
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
% {" h# T6 ]* J" `. L! J# Ystop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
! e4 ?9 j$ u3 L8 g! M! V! y" i6 t! xMost of these things happen suddenly and without warning, and they all contribute to the amazing
" k2 Y6 X' t' `) l: n {1 [9 d2 dlearning experience available to anyone with a few hundred bucks and the ability to open an1 K( H5 W8 L1 l3 `' f, Q. j z( {
advertising account.. l1 V$ N# l5 P# _ y q4 J
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
! {( M4 \9 e8 }# d0 ^where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
7 s" w$ A A* D+ f; u9 ^# Wmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
. B$ P! V! x( h8 etrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.: S% b6 |3 \% E- Q7 w; R
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you8 t. k2 H* I! c7 l7 D
started building PPV campaigns right away from start to finish. With that said, time to jump in and get r$ v/ c1 z* A5 I! Y. k
started building.3 Q2 P# I, T" e
Things you need to get started:
, n$ `; G: ]. R1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)8 g3 O7 }2 b4 m* K8 b. K/ X
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
4 _* ^- l L' F: W5 O3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
* F$ E2 {; |- \* }/ a0 W4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)0 e) ^" k" o, G' I0 n
This guide describes from start to finish, how to get started in affiliate marketing by running traffic$ @- Y* W7 v, A+ h0 a$ S! l
with PPV." H; k) [* b9 ]$ `* |
Basic Getting Started Definitions
1 i/ P% t1 N( i9 I/ eAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
: K, L3 k$ y8 Z8 c1 ]9 qaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
8 A, B7 @; ~9 c( X* F, A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
" p1 a) `* m; q- D; ~types off affiliate networks are cost per sale (CPS) and cost per action (CPA).7 k: m# ?: X: a! R: H
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate1 m0 E' X7 I6 i
receives a commission on that product. An example would be the Amazon.com Associates program,6 ]' ~! L% B7 F, E( j4 o8 z/ B7 n
Comission Junction or Clickbank.: h; P* f0 l8 ]1 H) _
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes+ A% C- d0 a% [4 o6 X, [
an action like filling out a form, submitting their email address, signing up for a service or sometimes
* e: \) N" {6 }buying a product. An example would be Ads4Dough or Neverblue.' e! h6 t2 l8 l8 N
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's$ M! ^5 S" z" I0 c4 @
account, getting the affiliate approved for offers, bumping payouts and just about everything else- V9 n& T0 \' V+ D, @; W
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
. w3 @2 u, k ]right from the start can really help you.
) ~* T" h& w8 EPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served- P8 P# f8 C& @- k# x: t
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per" B* k. A* I% O. e3 l5 k6 q% }
view, starting anywhere from .01 or .015. i1 x& @$ f' p! H J& a/ w
In order to use this type of internet traffic, the affiliate can sign up with a number of different; Q0 k0 s8 k9 Y3 _! ^
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,4 q4 X0 P" B; D
MediaTraffic, and AdOn Network.' z4 W$ @3 g: Y) C' e& f
Don't popups get blocked by pop blocker software?
. Z( w7 P+ ^. @! u+ L% aNo. Popups are served in a new browser window as if the visitor had opened the new window3 Z% E! f$ f# c0 q/ y
themselves.5 ~7 d6 P m5 F8 X; P
How many popups get served to the visitor?
. q8 Z' r6 @9 E8 S* x$ e GThe number of popups served varies depending on the PPV network. Some pop more frequently
, R# S9 T8 i- o) V6 ?$ X(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by# u- G/ ?1 u1 ]4 f5 e9 X2 R
serving this kind of advertising, so they have to toe the line between keeping their software
; H4 q2 X _+ }/ X# }downloaded and still making a profit.# k9 \0 U, P( S+ p1 l' c+ V: d
Isn't this type of software bad? Why would anyone keep it on their computer?, T( q$ L! W9 l! l. B! u3 ^% y
No, this type of software doesn't harm the user's computer.
: |! L! n0 q2 ]Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
0 c( z' v3 N, N; v, }$ Ytoolbars or videos to place the software on their computer. The visitor keeps the software in place so6 s6 _9 |9 m" j7 V/ p, ~8 A
that they can continue to have access to the incentive.
( v" k4 F6 c) l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3- R# ~8 a6 ]) K6 P
How to Get Accepted into a CPA Network* n( A6 A" R# u5 }
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place5 c8 P0 k. ~4 d5 C. Z
to start looking for networks is Offervault which lists offers and lets you compare payouts across: k8 x) Y1 T; c; H& n5 s( Q5 Z
different networks.
( s0 F! }6 K+ W0 O; {Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
) r2 d$ @, ?2 {! M) j& u2 a: japplication and be as specific as possible about your promotion methods. Usually some time after
& A" A T$ ~$ F2 w2 H& mreceiving your application, the company will call to interview you. The phone interview is a critical
1 I% R, d$ [ y6 ?2 B7 z/ C/ qpart of the application process, and most networks will deny your application outright if they can't get1 f! t# A, p& j- G+ q+ _
you on the phone.5 I+ H; t* E# S1 t2 f2 Z+ J
Often, the person who does your phone interview will actually become your affiliate manager after% ^- y* j+ R3 T/ ^8 X% X( ?: v. w
you get accepted, so it's a good time to put your best food forward.
6 i5 g& h; n' a% K4 x4 \- y1 U$ k- @9 xYou might not relish at the idea of someone grilling you about your internet marketing methods over
' c) s0 j. H- A# othe phone, but trust me, this part is critical. Have answers in mind for the questions:+ f; j, n/ e/ d X% W6 M$ q; k# `
What methods do you use to market offers?
6 ?1 K5 |0 ^7 I- GDo you already have a website you will be using?
# k6 A @8 g" |1 W, {How much is your advertising budget? R0 a! x" t1 g7 g) {
What other networks are you a member of?/ o8 K! R) H! r" ~
Who are your affiliate managers at these networks?
; v/ I; z: l6 A+ gDo you use social media (Facebook, twitter, etc.) to market offers?
" Y4 I2 v( l* c- o/ O' ?How much traffic can you drive?
; N8 [5 q8 c8 a$ n& o, i6 M3 IDo you have a personal recommendation from anyone who is already a member?3 M. I; v7 q$ O: A0 w
Once you provide satisfactory answers to these questions, the network will approve or deny your
) x9 X/ f& @- E' T; V) k# M% mapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
. w0 k) ~: k/ M" u2 L r) epersistent. Also, getting a personal recommendation from someone who is already an active affiliate
- [3 w3 n% a$ G- p% U! |+ Xfor the network can be helpful.
" g/ ?2 [) _7 K. p' K% c% ?To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
, h; {$ Y: G* r* ]; S% X( dSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network- {) m! d7 _* i/ l3 G9 W
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
2 q/ p& ], \8 e! ^) K1 Jpeople can open a lot of doors as far as networks are concerned.
) ] E: v- V4 xAfter You Join a CPA Network( F$ `, ? t' g& z% z
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager4 s, {% p, x) x) N/ g S
and make an attempt to get to know them a little bit.! H/ g' w. A5 }- {. N
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
* }: q& F5 Y+ S0 w1 [6 _4 Sweight in gold. Start feeling them out from the start and try to get to know them. Once you get
5 P; c( w0 p2 q& I1 R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 49 `& s5 c* q$ y9 v( ?/ D" @
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout. w: S% L4 M" ]. \' ^; [" N( M
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
: C& E+ ]* Z8 n6 T- s% \% wemail.5 c1 L" v3 s5 C4 R- | D% x4 Z
For more helpful info about dealing with affiliate managers, check out:0 D# ~# A7 |- Y6 g
http://ppvplaybook.com/blog/musi ... -affiliate-manager/: B% R/ E6 w, Z; Z6 {) ?
http://www.mrgreen.am/affiliate- ... iate-managers-want/# M g6 B ]4 f. M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
5 [( O) C+ N& Q$ U- `! rSet Up Web Hosting! Q0 |! N7 y/ Y
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
$ _# g, v0 ]3 p# @7 D, h# O$ }about internet hosting. In general, you get what you pay for with hosting. When you use a shared1 ]% A7 x; |( S3 o9 V* b- S
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with2 Y$ t e, t6 c; _9 I; z4 n; O Z
whoever else is on the same server as you.
8 z. g0 m2 p/ sSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast6 {7 T' T, p5 a0 w! u
enough that the visitor can't close the window before your pop up is even shown. You have about 3
\% A6 F; \* _: [' X2 y, tseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
0 ~9 h# `7 N( z* H% D) N/ ]To explain the difference between types of hosting packages, picture a refrigerator (the server) in a' T, F/ [9 l# j) C
house full of roommates (hosting customers).+ L: P9 m* J, Z- ~8 e
In shared hosting, this is like having roommates where everyone has no specific designated area inside
- M6 @# `% P: X& ]: f& Fthe fridge where they are supposed to put their food. Everyone just jams their food in however it will! _4 Y, [0 w* |2 m
fit.! D, N6 o ^0 z0 C! U+ p
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
) A, x7 W0 X+ L: S# o [7 ~3 ^the rest of the roommates, by virtue of simply needing more space and resources to accommodate
1 x8 D- X" T1 _' u- V9 B! x% Ctheir food. Everyone else's food in the house has less space to take advantage of.8 @+ X1 f: g; Q( @' G& h* ?
If you have less server resources to take advantage of, your ability to serve popups will slow down. For( L3 g; F1 x7 r x4 K+ K5 O
any type of hosting this is a bad thing, and especially while running PPV traffic.
* m, _7 Q m- L iIn the case of a virtual private server (VPS), everyone in the house has their own designated space
4 J, {7 ]; @# E" ]% L% m9 ~1 r! M' O+ Rinside the fridge to put their food, and other roommates can't come into that space. The server is
* q9 ^3 B5 Q, O* R# Y& Ipartitioned, so that each customer can only use a specific amount of resources at any given time.8 D% [+ ^! F$ G }4 l: j$ d
A dedicated server would be like having the whole fridge to yourself. All of the server's resources; P+ v( T7 E i& F" {, i
belong to you and no one else can use up those resources. This makes it possible to serve much more" w1 B9 i8 ~# o8 T V
traffic, faster.
. y/ I. O/ c2 J" hAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
& C) ], F+ C% M9 DAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is4 K+ n4 b/ ~( ^( e
here:: s# }% Y# g+ A; D9 m& P( G' w: V; d
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
% U4 I( `& S6 ?, k3 hVPS&highlight=hosting1 u2 \. t3 @" S5 ~
Dedicated-Hosting-vs Shared-Hosting0 V7 u0 B1 t4 i
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
# u3 S6 a# e$ W6 }- rHosting...Your-thoughts/ P- G& ^" C: F% ?* o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 67 m. B0 q w$ P0 k1 N8 K8 T/ D
Hosting Providers for PPV
6 ^, q9 J7 ^! C3 d6 \+ { `Beyond Hosting7 [6 w6 T2 h0 S* E
http://beyondhosting.net/
3 J" t: M2 ?. b: z5 U! gWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
0 V( R ]2 H( j6 |/ p7 n" xreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when' R, F) i6 h$ y8 Q
direct linking with PPV. Also, these guys provide great support.
' X. C9 r9 \7 ~2 bProsper202 Optimized Hosting, f; i1 b- M6 l# ?
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/3 ?$ n* P% v2 G U: o% b8 R
CPVLab Optimized Hosting
/ N/ X% R2 J- l3 b7 Ahttp://beyondhosting.net/CPVLab-Hosting/
) X+ m5 s+ ~) F b2 iDomain Names for PPV
5 X1 b* ?' r- q2 F/ O0 W9 ~Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is1 f: P) z' L1 |- Q5 J- H) _
where you're going to host your tracking software and your landing pages if you decide to make them.2 k4 @$ E# }3 H" V* d1 {/ B- }
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
3 }5 u% `+ N! hbland one is fine to start with, to host both your landing pages and tracking software. The .com,
^* Q* y$ E3 O0 z" w$ }3 F8 B.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
# [8 L1 {. X( `# V1 Oterm or build a whole website.
5 l" L- a" z1 O" O; n. E6 h1 m RAfter you buy hosting, a domain and get those all attached to each other, the next step is to install/ {1 r0 O- A6 u0 T* n! e2 @
tracking software on your domain. This is really important, because it is necessary to track your
/ X2 H( _* u* I0 Pconversions down to keyword level so that you can optimize your campaigns. Without proper
. Q3 q2 n$ I! [/ U; xtracking, it is impossible to know what is working and what isn't.
" `& j( v: @" b9 J. ~To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
' Y8 H5 Q5 L0 Ris beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
9 s, y9 g# G, e; | _$ D1 aProsper202
( z4 U1 J, H' Thttp://prosper.tracking202.com/apps/
' x7 ~+ H9 I; BCPV Lab
( U4 L' W/ n( R% Q; zhttp://cpvlab.com/
3 l- c1 g8 G1 H- P: C( N- w* ]CPVLab Help Videos; _) U, ^; V, W6 H
http://ppvlab.com/oweiw/oiurw/vdm.htm. Q) E: @* E' \
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an) [: g; G' _; Y% E) D& Y3 [, w
industry standard.3 O1 H9 {' Y6 [* s, R. ?& @& z2 `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
" h; f1 z6 p J9 z$ Y) vCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from: z: n( J4 v7 G$ u6 J6 z: u+ }
good support if you have problems with your installation.
3 P8 C5 b% q2 k$ t( P& v- mTracking 202# A6 W% U! t) N7 G- G
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
& g$ L: R" W' m! [ rcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
: N4 z, Q2 O' F$ k- marea.1 m v" q( n- Z& x4 [
If you choose this option, keep in mind that your tracking software, one of the most important parts of
, m% ?% K% Q7 B) l: E, }your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2024 |) l5 |) h: I
interface, and their hosting.
" _ d6 D9 j. _% V, J8 {& Q$ X* NAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
' G3 X3 v7 r8 tand targets which you are bidding on. Leaving this up to chance in order to save money could
" B5 E6 Y: @3 A& j+ `potentially leave you open to huge risk if someone else caught on to what offer and keywords you
/ o& E/ U" D" Vwere using. P' }+ j, Z9 d) A* ?' M* t
Choose An Offer
4 ?$ J8 f; k6 m; M. d, SNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
+ m ^; S% f- u4 ~Lesson on Offer Selection6 {/ o0 i7 f$ a" p+ L
http://www.ppvplaybook.com/forum ... on-Selecting-Offers+ T2 u8 {) N3 S# E0 m) s; R! e
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.6 w' p1 J( q7 L9 D3 m2 @
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using0 o5 K& G, O: s; @* ?6 D/ ]5 b
LeadImpact as the traffic source.! w0 @8 ]' w# z) v
Now the best way to learn how to put all of this together is to just get started. For some variation in7 m4 w" ^* _4 r, |
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked& i( v, c; ^4 U# f! C# a7 ]
campaign.
! H6 H2 @, I2 R* b N: OWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
0 b( C# O( i0 N7 N% Fpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
9 s9 `4 |4 |6 O/ n/ `) i: sthat all traffic is accepted.
]9 c @4 w3 q# t+ @) o0 E4 tFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.+ T; P% R8 Z! d- ~+ a
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
" q" K! H. N2 oget creatives like banners or images specifically for the offer.' K/ g! | n. R7 ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
: y1 N# v+ n8 |% s" Q' N" PBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
* P7 U* k0 r/ t4 r! m, Dtrack my keywords. Without doing this, it isn't possible to see what's converting.
1 w3 h( y; R; P5 uIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
C! m1 O! V& r c/ v$ ^6 n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
# v6 x# M1 i% ^# f* gIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the1 d5 d& ?( L" c
bottom of the page:
+ V4 E" i6 c0 Y. [1 i" w7 l# [: ?Next, I have to cut and paste this pixel into my offer at Ads4Dough.
9 u, c9 m8 `& G7 |Click on the offer → pixels → Add a new pixel and this comes up:- b$ S8 p7 R; `. B
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
& h9 V h$ C8 b; Yfrom your software into the box that says 'Enter URL of image to load'.
! \- B% r7 c/ kOnce you do this, it should look like this:
) m) `& x& Q C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10& J- X* }# ` k h/ O7 C/ H" z
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
1 o& T9 i) l7 v, y+ f6 @3 o* t& TNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either4 K1 _$ I* x+ N! M% R
Prosper or CPVLab.) t+ I6 p l2 L: e1 A' v; C( n
/ ~; I$ n& [, Y; f3 y% a9 f
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