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PPV GUIDE [PPV新手入门][28页]% ~$ W" G! h4 w Z) ]( _& x
详细的请下载电子书！' d/ `$ T% y. R( x! T
5 R6 n( k$ \+ K) a( T. x5 W( w/ [. m, d) ]- ^+ f
Newbie Guide
) J! G1 t! \& m* A) ~6 n( \PPVPlaybook.com
' r! N- E9 h* H$ ]8 d2 r2 z: pTracy Shaffer/ z# L' y* `1 _9 `# p0 L7 S# ^% A7 z& S
David Ford
5 o1 b3 }" G- B: T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1' d6 M4 @6 \7 D4 H4 g0 K3 s l
Getting Your Mind Right to Start Affiliate Marketing& b1 V! B1 d1 W6 B
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
/ @0 b' n/ r/ t. B) D; Rever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where3 v% L9 W4 d! E# R9 X1 ^: b
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing6 l- j. K+ [ r5 ?5 R, d5 m3 M1 Y
with any success, these claims are laughable and far from the truth.1 t* M0 b0 \( Z( \
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash! |( N" M% C$ j3 H
flow management. The main benefits are the low barrier to entry compared to other businesses, and& \/ @# N; z. D6 o9 Y2 O/ b% x
the ability for a marketer to be a one person shop and make an incredible amount of money with low) X" \9 |* k1 v6 a
overhead.( c4 Q6 y$ T# l+ l/ T" J
The winners in this business are the ones with persistence when nothing works, who know there's
9 {7 I& N4 `/ E: T8 Q {" c% ^plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.6 `" Y( y0 I% H7 K, X4 A5 @
The cold hard reality is this: virtually everything in the space is changeable, what worked today can; ^% B1 C0 O+ k% Q, }. v6 m
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
( }9 {3 Y. Y" i# ^( _Most of these things happen suddenly and without warning, and they all contribute to the amazing
% r' F, M3 n; `, \$ C) t [( O' Plearning experience available to anyone with a few hundred bucks and the ability to open an3 I9 h0 t" o" x9 W: V
advertising account.
+ s- Y( @( e: d# n a' a; PYour competitors are willing to work at this around the clock. This isn't a push button, instant business
: q. w! Q0 z7 ?. w$ t6 @& |2 k! fwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet/ a" H9 \1 K0 {* U2 J. Q1 I! e
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
- o0 C, ~; R2 p+ q0 etrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.) ?' |8 i3 C' G8 M2 _
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you. P& D( g5 j) m# {9 {/ ]
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
% u) H4 r$ r5 L _6 a# _. |started building.5 a6 f; x# S1 b. `( }
Things you need to get started:. z, ^6 x( ]( b
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
# S: B8 U/ V+ m, a2 G2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue): ]4 R R3 e1 G# Y! x( x) D9 y, p
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)4 ?- Q; N; M( u% j6 \
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)9 V( H+ l. ]% p/ n- r% l
This guide describes from start to finish, how to get started in affiliate marketing by running traffic; I/ Q" {: b+ X4 V- L1 |. {
with PPV. i. l( z/ e" a0 y6 W8 [; C
Basic Getting Started Definitions
E( y# x. Q' X! e) V! S$ ZAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more2 K2 Y8 ]2 U- O, T/ b2 G
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main2 _3 ]; E, C) ^/ u8 m6 |! S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2$ \7 B+ I' P2 D
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).5 R7 R, ~# u# N4 A" o3 n
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate" a# N& P$ |0 b. _: v( [
receives a commission on that product. An example would be the Amazon.com Associates program,
7 R; G/ u; `+ J0 nComission Junction or Clickbank.
7 w |4 `1 b8 S3 t: V6 TCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes# y3 Y) G: M, O
an action like filling out a form, submitting their email address, signing up for a service or sometimes
! |/ _- @' z$ t6 }3 tbuying a product. An example would be Ads4Dough or Neverblue.+ d2 o h P1 t% o
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
9 t" l, v$ k& s- K; x' gaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
, e& i" {( H/ Frelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
' t" `. i- f2 O0 fright from the start can really help you.3 v$ a F* I- a% r0 i: _3 y7 D
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
) Z$ b: q( }+ a g1 win pop-up form through downloadable software on the visitor's computer. The advertiser pays per
. P2 ~& \8 J% S9 iview, starting anywhere from .01 or .015.
( K; L6 V2 A! J; _. ?8 rIn order to use this type of internet traffic, the affiliate can sign up with a number of different9 ?8 D) Q! N9 r g2 O
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
6 G: b p1 H! [" `4 CMediaTraffic, and AdOn Network.
# Q. s- j% j( b7 @+ iDon't popups get blocked by pop blocker software?
! j# Z0 R4 D+ P) l- VNo. Popups are served in a new browser window as if the visitor had opened the new window
- U ?) L1 U) Q( F- hthemselves.0 O% C$ |0 B* d
How many popups get served to the visitor?5 G$ E6 x3 A+ ~* o; B* M
The number of popups served varies depending on the PPV network. Some pop more frequently
1 t0 Q4 W, A. G* z8 t: D(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by6 y0 ~5 ?! f X9 v
serving this kind of advertising, so they have to toe the line between keeping their software
( |: b) O( k2 }4 ]5 Q sdownloaded and still making a profit.& T; y; {6 H9 ]) E% c9 m
Isn't this type of software bad? Why would anyone keep it on their computer?
/ l, c, n& i2 YNo, this type of software doesn't harm the user's computer.
) V) L G( v5 o) ~1 {' QCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
' o+ z8 @9 [0 Ktoolbars or videos to place the software on their computer. The visitor keeps the software in place so
! Q7 l$ ~% q6 G$ R, v! z2 }that they can continue to have access to the incentive.4 ^, t5 z7 K8 m: j2 |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3' f7 v# C) l$ i" t; W4 }
How to Get Accepted into a CPA Network' Z [* [- W1 I0 S+ c( G
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place f* [3 U* P3 P) q7 g. S" a* p7 s
to start looking for networks is Offervault which lists offers and lets you compare payouts across2 y+ O5 L0 a5 ` \6 H+ h
different networks. f3 x1 G' [. B$ ~7 a2 |- p
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher): A' N) k& L1 W' V; C
application and be as specific as possible about your promotion methods. Usually some time after
9 z+ W1 h5 k; H Dreceiving your application, the company will call to interview you. The phone interview is a critical1 {- ]9 z- @6 d% [5 c0 J/ b
part of the application process, and most networks will deny your application outright if they can't get5 {2 a0 E( n# G3 e; I6 ]# S3 l
you on the phone.
* f& O3 q8 u) Q) N5 _9 d+ YOften, the person who does your phone interview will actually become your affiliate manager after
( d( M- v; S( c9 N8 Iyou get accepted, so it's a good time to put your best food forward.
2 q; g" q7 ]9 B. V: HYou might not relish at the idea of someone grilling you about your internet marketing methods over1 Z9 r4 {* H/ C6 k% y3 g& x. ? ]- K
the phone, but trust me, this part is critical. Have answers in mind for the questions:
, [/ r5 O+ F7 {. F8 T% S6 ?What methods do you use to market offers?- \& X4 s9 O4 F) v
Do you already have a website you will be using?
) r" e+ H0 e0 yHow much is your advertising budget?6 o- r; j, r" k" p1 b0 a/ V/ @
What other networks are you a member of?( v; f* _/ I/ u* J# M
Who are your affiliate managers at these networks?
' U4 d2 u% {, Z1 P: H# yDo you use social media (Facebook, twitter, etc.) to market offers?( H* J4 d$ O6 ?
How much traffic can you drive?) m6 b1 b" P( l
Do you have a personal recommendation from anyone who is already a member?4 l, C; }4 H9 K6 |0 O
Once you provide satisfactory answers to these questions, the network will approve or deny your& ]& M: N: F8 [; v! N# R
application. If you get denied, just keep applying or call someone on the phone and try again. Be# l$ p, D. A; ]2 n5 X4 }# s
persistent. Also, getting a personal recommendation from someone who is already an active affiliate+ z. v; O! w! r6 R. y# U: w
for the network can be helpful., [) a0 h" g* q3 u: N
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate" t, V' [* x% Q
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network# o% f! I/ x9 N F
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know' h5 f F7 m+ ~( E5 D3 ]- Z
people can open a lot of doors as far as networks are concerned.7 n& s. Z& E$ Q- L
After You Join a CPA Network( h$ u" E5 F) ~1 m+ o& ]
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager5 R" o* U# T( W& ], f2 p$ X
and make an attempt to get to know them a little bit.4 n7 F8 D0 P" ^( E+ M
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their' y( @9 F- z8 D0 F0 I" W
weight in gold. Start feeling them out from the start and try to get to know them. Once you get4 x1 [* ` h& ]! S& B2 D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 42 S; x2 r3 A6 C8 h% {5 G
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout& I* i6 S+ c4 W5 E$ p
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
& Y( s5 w; W: q/ Wemail.
q$ e: \! y; c+ D# RFor more helpful info about dealing with affiliate managers, check out:
: p$ f1 R; v2 ?3 chttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
2 I& `2 N/ f) E* I3 vhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
6 e5 j, R/ Z z8 m. ^) R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
, C2 N ~- ^2 ~$ {/ P, rSet Up Web Hosting
$ f! D( r# y! gGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
% _3 i, e, K! X- }about internet hosting. In general, you get what you pay for with hosting. When you use a shared
# g- H( Z6 I" t0 ~host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with; L* \# D5 P! F2 k9 ^+ P3 N* K! i
whoever else is on the same server as you.
) x4 a+ k" g( |Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
+ _- T: ]5 ]: J- \+ _enough that the visitor can't close the window before your pop up is even shown. You have about 3
, z, `/ }. B4 ^$ {seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck." x' \& y# {0 U, I& q! |0 m: l" m1 f
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a" N3 o% o$ V h0 ~) F
house full of roommates (hosting customers).% z( t9 d; C( T. v4 _
In shared hosting, this is like having roommates where everyone has no specific designated area inside* Y# Q6 Y5 ]" A9 H
the fridge where they are supposed to put their food. Everyone just jams their food in however it will9 y2 G' [+ k% C* U3 H' J1 [4 }
fit.- `/ {9 J/ j( _" g+ h4 v, B
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than! q8 K# @' b% i$ g( ^5 ]# E
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
, s; J3 F* a* g) i, ^3 itheir food. Everyone else's food in the house has less space to take advantage of.
% x/ x1 R1 d4 Y; x( O E7 dIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
8 a6 F M! l; w* p0 Qany type of hosting this is a bad thing, and especially while running PPV traffic.9 ~% t( d0 J! Z% G: ^( c" J+ P
In the case of a virtual private server (VPS), everyone in the house has their own designated space& @& }- D+ I5 R5 p! r
inside the fridge to put their food, and other roommates can't come into that space. The server is7 e3 d! \( o. }8 A. i
partitioned, so that each customer can only use a specific amount of resources at any given time.4 T$ w; K `. ~: {& g6 `
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
% t A# U& ^% }% v. S7 n5 _7 `belong to you and no one else can use up those resources. This makes it possible to serve much more- \: ^$ Q; J7 a$ g- U# `1 x% p
traffic, faster., L' j( W8 ^- M. T S8 `" m1 ~, }
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
* N$ |, Q+ H8 `/ wAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is h$ M- H5 |: t9 `% |) j" R/ F$ M
here:
9 i5 ?# G/ Y+ i8 A/ khttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
" J0 W' E9 ^7 \VPS&highlight=hosting& R6 F+ x8 a* C n: v1 K7 E( {
Dedicated-Hosting-vs Shared-Hosting
0 J$ p, q. v$ K0 \http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
& n1 R" ?% n9 hHosting...Your-thoughts7 ~( e" v4 L4 Z2 w% w. y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
: Q* T8 M5 Y5 H' l7 m! n! kHosting Providers for PPV
( p& ~$ s0 ?. D# VBeyond Hosting
+ w) j4 K" }+ chttp://beyondhosting.net/% ?; P* ^+ t+ L2 L: T
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment1 T" m3 }7 j7 ]+ y% c: I
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
$ a9 p5 G! c$ d! r* Pdirect linking with PPV. Also, these guys provide great support.* s' o- S- e. @
Prosper202 Optimized Hosting6 }3 o1 p: Q [1 T* q
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
" e& c0 [2 m# i. oCPVLab Optimized Hosting
2 e+ }6 U& @6 m# R" P" L1 ?, Phttp://beyondhosting.net/CPVLab-Hosting/
# C' V4 |: a0 z4 H7 E% SDomain Names for PPV2 q9 |% u+ S. S8 X$ L! @* R) B
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is$ Y5 L3 E; B4 W# y9 S& z8 a
where you're going to host your tracking software and your landing pages if you decide to make them.
+ H' f2 _5 `8 hOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
. a: n- r, A" Xbland one is fine to start with, to host both your landing pages and tracking software. The .com,; \# ]: J' k V0 D& W- U
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
' [2 y" P/ h9 A4 sterm or build a whole website.+ t5 L& k7 S( y9 m# i% T* n' ?; {* M
After you buy hosting, a domain and get those all attached to each other, the next step is to install
/ k! w4 ]" o$ r. ^+ Ltracking software on your domain. This is really important, because it is necessary to track your
/ ~6 b# M" y9 g- \/ N9 bconversions down to keyword level so that you can optimize your campaigns. Without proper
5 d4 a* o4 Q4 E8 W* K- m* R+ Rtracking, it is impossible to know what is working and what isn't.
+ A k+ ^9 S) m4 k, }( ~( B( cTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
* ?( P4 O l f8 M4 c# p* V5 cis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
4 @) i- B& R) ?. U9 h6 PProsper202
+ N6 z/ Z. l6 b4 q( l whttp://prosper.tracking202.com/apps/3 ?2 l( q/ d" n& x
CPV Lab
8 ~ H# x/ M' N1 shttp://cpvlab.com/
/ N3 }3 x$ x( g8 Q5 Q- }# eCPVLab Help Videos- E& |! V, |# w& ~3 ]" B+ L
http://ppvlab.com/oweiw/oiurw/vdm.htm0 d% `7 ~1 A3 Q( X0 N! `/ N
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
, h% r7 m2 j, `+ ^7 B6 p! W+ v4 Uindustry standard.
* b3 I$ N2 q6 v5 r+ I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7: f+ ^% i9 Y! L4 d* Z: ^3 f
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from6 [* q8 P6 t* a. E+ [& \
good support if you have problems with your installation.4 Z( q/ a1 Q, l3 _4 s( O& U, i
Tracking 202: [$ W4 u+ g& Z
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your- {- N) K; x/ g9 V7 U
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user: z1 n0 f1 H/ E9 P' P
area.% O9 }. U7 m: V
If you choose this option, keep in mind that your tracking software, one of the most important parts of) E# J0 x$ _: h; o3 h
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
% B4 Z4 M7 a! m# Ointerface, and their hosting.
& j& M v% D/ rAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords5 n& `0 }- V. Z( O
and targets which you are bidding on. Leaving this up to chance in order to save money could
: n% F" ?6 T* Q- spotentially leave you open to huge risk if someone else caught on to what offer and keywords you
" H3 s3 `# m: ewere using.8 c! l! w$ K. X
Choose An Offer
1 C2 k0 o) N* O( w1 O7 GNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.8 i$ w* P7 B7 h" N+ z( F7 M
Lesson on Offer Selection
4 F! E0 o. u) k' x2 Qhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers5 f9 P' M& y( Z$ i5 [
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
- M$ O# c$ M" P% Z" l9 j+ ~) I' WTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
& [" Q+ R- {, u4 j E! w7 s/ |2 ELeadImpact as the traffic source.& L, {; `5 t& B) q) ^- f
Now the best way to learn how to put all of this together is to just get started. For some variation in
: z) D- V: I* i) b6 \the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
5 D2 G9 d9 B! v5 b! p; {campaign.' ~' k% a9 s9 r1 Z$ L" Z' S
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first; k, V3 q2 D$ S1 R' a$ y- l
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says% g1 `3 J i& u* Q" h' ?+ Q0 R* V% l! U
that all traffic is accepted.
2 [& \4 U3 p- _1 |* z" |- \! [, oFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits. G6 b9 M0 u2 a6 F& U, R
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
- P& _" _5 t9 b* k+ [8 [( u2 Lget creatives like banners or images specifically for the offer.
- m) K! v; u1 @0 |& J! C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
5 k! l5 i6 Z. t3 TBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can3 p; R- y, [5 b5 x% ^, l
track my keywords. Without doing this, it isn't possible to see what's converting.
6 B' D) E8 H7 T: w* l, ~ kIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
: [# e) F6 Q/ Z: U" c! ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
* a" K5 J0 O: l2 E) M, L0 | l3 }In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
+ V8 k) Y; x+ e4 W- Y3 bbottom of the page:
; F; i' v p' P5 m, j% Z$ ^5 zNext, I have to cut and paste this pixel into my offer at Ads4Dough.
6 \+ [+ z5 g# K* `* j0 eClick on the offer → pixels → Add a new pixel and this comes up:
6 ?* p, \7 s% `+ ~( jMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL. W5 \' k t5 T) a% y9 U
from your software into the box that says 'Enter URL of image to load'.$ Q) H0 X; G) D5 _# Z
Once you do this, it should look like this:
: i5 q0 n) c- e: g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
- T' q/ l8 q' O: @8 K0 C' pClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
9 y& @( b9 [% w: sNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
5 W1 l1 ~7 e; T$ fProsper or CPVLab.+ v" J4 Y# u# a9 i* j! Q' }
5 I6 M" g* p$ r2 t5 C& K |
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