|
|
PPV GUIDE [PPV新手入门][28页]& I# M% a$ ^6 L% d0 |% M
详细的请下载电子书！
5 d1 S7 k+ ^/ n* l2 i' A1 h7 R$ j7 x6 g
. d# i3 ?9 V7 Y# x. O
Newbie Guide
6 ?$ y# z1 F2 K: Q! `PPVPlaybook.com
1 N2 @+ Y" T+ o. r) z* ], xTracy Shaffer
W, C, o5 ]. ?1 f' F+ N3 P& _David Ford
4 l6 n- Q6 E9 s4 ~5 G/ W1 h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1/ S* ?6 a. e7 X' @7 y7 S
Getting Your Mind Right to Start Affiliate Marketing
; c8 s& |" P$ y- AThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an, w0 q. D. s* P, u5 _' Z
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
( ^& W4 Y! D1 }# Y% k' i! w' {; Wyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
( H" f$ G \$ i% n, R2 c( ~6 {" ?with any success, these claims are laughable and far from the truth.3 g# T8 c9 t1 p; k
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
7 v) @7 m) _8 j, c# a/ e+ ~flow management. The main benefits are the low barrier to entry compared to other businesses, and
& r+ |3 M" C1 Z2 Qthe ability for a marketer to be a one person shop and make an incredible amount of money with low- u2 h! }: Y% g1 X) P$ L
overhead.+ X5 S7 X- J @0 K- |
The winners in this business are the ones with persistence when nothing works, who know there's9 y4 l# L8 ~9 o+ x, `
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
" Y- S1 x' Z& G- [: o6 @3 N+ i, M' oThe cold hard reality is this: virtually everything in the space is changeable, what worked today can+ R- O; U. d: X9 U/ l9 t
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
; e" S0 V1 f) R" N! l: ^9 O8 {Most of these things happen suddenly and without warning, and they all contribute to the amazing3 s# V3 z* H1 E9 n' [6 K; I( b
learning experience available to anyone with a few hundred bucks and the ability to open an
, b( o/ |. Z K4 \" v/ eadvertising account.
8 r; t4 N1 e3 p* SYour competitors are willing to work at this around the clock. This isn't a push button, instant business
6 ?5 p8 W4 v5 B& lwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet5 m- ]8 L2 n6 `% Q) w% u* |! R$ |
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
' F9 y m" `7 Xtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
2 O( U' C8 P8 j1 k* ^8 x' oWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you( y+ y# E- Y& l% C. m
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
& V7 C7 n1 y6 N* U4 m4 hstarted building.
' o( p1 R, [' D2 ^6 M ]& E; |/ oThings you need to get started:
4 m$ i5 R4 P; I1 |1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
T6 y/ Y0 y4 V& a; E2 V" x2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)( y1 s7 k7 T; Z* L
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)) x& U. ~. f6 {) m2 n& \- m9 R) h
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
: U% F$ c- p* b9 P/ B2 n0 Z7 uThis guide describes from start to finish, how to get started in affiliate marketing by running traffic ^' A1 A- {- X( y
with PPV.; x9 g( N% d$ B6 P5 |+ e$ p
Basic Getting Started Definitions' e9 i- w# W2 B/ ?9 @7 f# z" i1 ?# C
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more$ R2 ~- d/ U$ ^# F0 j
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main* o/ V$ c& R& x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
1 z/ c; A- k" n: Ptypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).# g8 b) u2 |$ A# U# d
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
* m5 x z# x! V% d2 d% ?receives a commission on that product. An example would be the Amazon.com Associates program, p1 c5 H. A6 G
Comission Junction or Clickbank.# C5 ^- F6 z+ M$ }
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
8 F V! P0 c( q3 s( ian action like filling out a form, submitting their email address, signing up for a service or sometimes7 d `, z, J# K6 S
buying a product. An example would be Ads4Dough or Neverblue.- P; p# L. `9 o. W0 D! n# M
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's6 t3 |: I( v0 V, A0 j! X; p8 p- n
account, getting the affiliate approved for offers, bumping payouts and just about everything else0 O( O8 H" n6 e+ m; e" f( Y0 [0 P
related to an affiliate's account at the network. Having a good relationship with your affiliate manager% Y8 |5 S% U" v! B1 m5 d$ I
right from the start can really help you." X$ r4 ~/ ?2 k+ y O/ a) Y
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
" O0 ` B6 ~6 _5 h& din pop-up form through downloadable software on the visitor's computer. The advertiser pays per e4 k4 ^# r. ?' O
view, starting anywhere from .01 or .015.% {7 I9 a$ P8 _% Y% ?
In order to use this type of internet traffic, the affiliate can sign up with a number of different
0 x! g7 p, } P% Pcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,4 N" c5 ^% l: ~2 S8 c; a0 e0 y
MediaTraffic, and AdOn Network.
5 E9 v5 L' l1 t- @1 r7 i+ TDon't popups get blocked by pop blocker software?
& X! G' W& q3 K' {7 \$ m7 e1 FNo. Popups are served in a new browser window as if the visitor had opened the new window% O6 B4 ^8 V$ p; A% x: U
themselves.# O- q0 s3 x0 U' F- {! d+ M3 v
How many popups get served to the visitor?
- W5 Y( @7 L0 g3 k! Y! m! H* LThe number of popups served varies depending on the PPV network. Some pop more frequently1 J' X& o0 d2 @
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by: e8 H) t ~2 Z9 p
serving this kind of advertising, so they have to toe the line between keeping their software
( O; ]* W1 P. c, I7 f2 L% Tdownloaded and still making a profit.: d3 [* n& k5 z/ {) n" t& ?
Isn't this type of software bad? Why would anyone keep it on their computer?/ C* q8 |+ K0 }* `
No, this type of software doesn't harm the user's computer.
& ?, [ B7 I: F# WCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
- h# L8 b4 i. {, z$ o. Rtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
5 N8 O% M1 D' K1 [ fthat they can continue to have access to the incentive.- p; K6 X! c8 {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3, r8 |. m0 J2 {# S- l7 t |
How to Get Accepted into a CPA Network( W5 i2 e' p2 y( O. J
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place. y( Y3 Y4 k. \
to start looking for networks is Offervault which lists offers and lets you compare payouts across
3 Y, z$ X4 h! ?, E8 R Ydifferent networks.
! d1 @5 R( ~0 x0 B$ Y$ COnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
: K2 [1 i- j" vapplication and be as specific as possible about your promotion methods. Usually some time after' c$ P. [) }; q
receiving your application, the company will call to interview you. The phone interview is a critical+ U/ Z: a/ g/ @ b2 ]
part of the application process, and most networks will deny your application outright if they can't get$ ~; g0 e1 E0 ]5 ?" G: i+ [1 S/ w
you on the phone.6 o9 {9 Y* T5 |# T+ r& I% H" }7 S& E* p
Often, the person who does your phone interview will actually become your affiliate manager after
4 P3 M1 f, a3 ~9 Jyou get accepted, so it's a good time to put your best food forward./ ~7 i" ?1 I/ m' v+ I/ {3 ^
You might not relish at the idea of someone grilling you about your internet marketing methods over
" z Y3 [9 } n9 w3 Ythe phone, but trust me, this part is critical. Have answers in mind for the questions:2 X8 u4 l! @2 I
What methods do you use to market offers?
D3 D% e+ T# T& ~$ ]# jDo you already have a website you will be using?! h' x& }! T. L6 u# y# ^' U0 A
How much is your advertising budget?: V' L& V; E1 \! W: z; B: t* D' [
What other networks are you a member of?" M- L8 M" [, ~6 f
Who are your affiliate managers at these networks?% ^, f& p3 g% g: i
Do you use social media (Facebook, twitter, etc.) to market offers?+ j# {! P% e+ y c Y
How much traffic can you drive?
- _, ~3 @" I/ G; u/ z9 j3 t& kDo you have a personal recommendation from anyone who is already a member?
4 z3 Y5 p2 S" k @. c. @6 ^Once you provide satisfactory answers to these questions, the network will approve or deny your8 f$ v: a) |" }; o1 c3 L! }
application. If you get denied, just keep applying or call someone on the phone and try again. Be
% X- S3 ]% E. A2 T9 Cpersistent. Also, getting a personal recommendation from someone who is already an active affiliate* B9 Y" b o+ |7 X: D
for the network can be helpful.
9 M0 C$ G0 _9 T& x: |2 oTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
$ C3 m, [2 |& L* C0 pSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
; n8 j( F1 j/ ]% y2 {8 G* Vowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know1 I0 `4 `; e. Z6 W, P: n
people can open a lot of doors as far as networks are concerned. n6 W9 V' t% ]$ K& M" e( Z
After You Join a CPA Network
X2 u2 F# Y" Z' E0 AOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
: ]3 k. C7 P$ Z: `# Land make an attempt to get to know them a little bit.
, W% d2 b, n8 [) I; D( e: IFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
5 H! p/ b; D; S7 f5 L r! e8 Uweight in gold. Start feeling them out from the start and try to get to know them. Once you get0 Q, E5 d- j9 Q# h! e1 C+ [. J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
' N5 m4 @6 f! G. n3 Ularger, they can really help you with your marketing efforts, scaling campaigns and getting payout) J( _7 {4 m, e. {4 E
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus9 d# d$ ?+ J6 S7 Q# l5 l
email.
" j, U0 D( w2 m4 f/ [, u' VFor more helpful info about dealing with affiliate managers, check out:
1 T6 U! t& Y! bhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/) N+ O- S8 I) {3 k" q9 e
http://www.mrgreen.am/affiliate- ... iate-managers-want/
$ G/ w z1 }* G, ]. k& w% d0 q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
- \% G4 q3 P) }; T- A+ |" ]Set Up Web Hosting- \+ z( y+ Z8 L1 J0 X
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
7 g7 V5 e8 w+ ?8 mabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
. m# R4 A9 r* q9 ^# lhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with* A% k7 X' h) n+ H
whoever else is on the same server as you.
1 x0 ?! f5 T6 Q5 C$ ZSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
6 N4 E ~: ]8 R8 q+ Oenough that the visitor can't close the window before your pop up is even shown. You have about 3
" p2 j; l. P7 I+ H/ e! Dseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.! t9 P% h' p+ ^' }4 D
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a% c2 _6 }3 u5 M% B: B: ~
house full of roommates (hosting customers).
/ W' _: p1 \$ P3 w4 K( m. EIn shared hosting, this is like having roommates where everyone has no specific designated area inside# q, J+ c7 p6 H$ `; K
the fridge where they are supposed to put their food. Everyone just jams their food in however it will9 C* k: b7 W$ [
fit.
* b5 M) S9 u. G7 I4 VSay your roommate brings home a large turkey. They will then take up more of the refrigerator than: d" Q7 {4 P0 e: @
the rest of the roommates, by virtue of simply needing more space and resources to accommodate+ f" G$ m; t6 z8 \3 @5 n' v2 G. j
their food. Everyone else's food in the house has less space to take advantage of.
. g3 s& x# ^; N& j. bIf you have less server resources to take advantage of, your ability to serve popups will slow down. For" q1 J- C- c, h
any type of hosting this is a bad thing, and especially while running PPV traffic.0 G- Z1 j; t9 [, x
In the case of a virtual private server (VPS), everyone in the house has their own designated space
6 ]1 {9 ]$ J& f F/ j; c( }0 Y% \inside the fridge to put their food, and other roommates can't come into that space. The server is
* u" y! c- d' N) X* [partitioned, so that each customer can only use a specific amount of resources at any given time.
7 K" ]0 k4 S% v' jA dedicated server would be like having the whole fridge to yourself. All of the server's resources
' O& ]/ J, {4 e/ F/ Y4 Pbelong to you and no one else can use up those resources. This makes it possible to serve much more
9 }8 P2 v% Q' j% Y4 Jtraffic, faster.
. g% U+ T6 R" F) d& ~5 eAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
6 q- x3 y# F7 x6 v; w5 d8 hAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
+ [8 D0 ^4 Q+ Qhere:
1 D; I) |, t7 F- A' rhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-5 ^5 L& I2 \6 t) B# L
VPS&highlight=hosting J9 l; j( s2 W, n
Dedicated-Hosting-vs Shared-Hosting( H' K8 c# o, n7 I
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-, M% A' ^$ s* a6 h* i
Hosting...Your-thoughts' K, Y, S$ t# h" Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 61 Z% z& m7 a! b
Hosting Providers for PPV
8 E1 ~: J, i/ e( x& RBeyond Hosting
6 x( m" w7 R2 x$ i9 A l2 @9 Ihttp://beyondhosting.net/
+ }0 ~: S& Q, z8 zWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment9 V4 K( h7 E L Z- O5 O, d3 K
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
/ S' c! }' L1 `9 l2 wdirect linking with PPV. Also, these guys provide great support.
6 U' h1 M5 H5 kProsper202 Optimized Hosting
$ @5 J& F/ r2 ~+ ? E5 z& rhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
. U4 z/ P5 r: ?/ V9 pCPVLab Optimized Hosting
4 ]' K+ @% X1 C% y0 {* \1 Ehttp://beyondhosting.net/CPVLab-Hosting/
8 D0 c4 O1 A' W6 v$ O6 a, yDomain Names for PPV' w& n5 Q7 _8 K" I- g% {
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is+ F# j$ D) `+ P" v6 u
where you're going to host your tracking software and your landing pages if you decide to make them.( i* f4 x( w+ \& w1 ^% Q. L& }
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
& u' q- b0 f$ @. F; cbland one is fine to start with, to host both your landing pages and tracking software. The .com, _% R( V. l8 s' k( d! y
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
. _- V( m: }# [/ b" p4 k4 [term or build a whole website.
; n5 w! m% r; @' bAfter you buy hosting, a domain and get those all attached to each other, the next step is to install3 U! w- b* |3 Y' n- f) X
tracking software on your domain. This is really important, because it is necessary to track your
+ I" F$ W) K4 |" {6 I7 ~conversions down to keyword level so that you can optimize your campaigns. Without proper
A' A9 O" V% Z; Y3 w5 Ptracking, it is impossible to know what is working and what isn't. ]6 R9 W" b b
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
0 | G" u, q, x; \% v9 z9 \is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.$ ]8 q3 u/ I1 Z" L2 {
Prosper2021 X8 r' |9 L$ {* R
http://prosper.tracking202.com/apps/7 G Q) ]$ R4 e- N! l4 E1 F
CPV Lab
; [0 g9 B/ S: L$ W, j9 y( T; E% x( ghttp://cpvlab.com/
" H- `% i( P' U" ^: kCPVLab Help Videos; @# I+ G/ y! Q# ?- j
http://ppvlab.com/oweiw/oiurw/vdm.htm6 m; W/ z, T' { @, ?0 E+ {" x
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
6 f' O1 E$ V1 N, M6 v: Findustry standard.
. L1 ]( s# e% e' r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
: }4 Z9 I, H( CCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from( E0 R, p7 N& |. A- ]# r" i a% O
good support if you have problems with your installation." }2 j, c/ i6 B
Tracking 2024 Q, [3 H0 z2 k M y8 g
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
. f9 D9 _% m- F" X+ Q- Y" I; bcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
$ r# t. h, M, ~) H& U5 \area.
9 q+ b/ M+ j: I# C. S- bIf you choose this option, keep in mind that your tracking software, one of the most important parts of
) L7 V8 K$ K) ]3 W5 Syour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2025 H/ ?, T; a! g4 c1 ~
interface, and their hosting.
7 C# E' Q m2 [, H! QAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
; q4 Z( b D! S! B. r% M% dand targets which you are bidding on. Leaving this up to chance in order to save money could
2 @# ~ G( E% d0 d- T& {% D( [ epotentially leave you open to huge risk if someone else caught on to what offer and keywords you, v4 e. b. j3 l- i9 M' e
were using.0 X8 {6 E. B3 w; Q$ D' L
Choose An Offer7 ?1 `/ I* @4 f& Y0 W/ P
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to./ {' {9 c7 [. ~+ I) q$ o3 F. f
Lesson on Offer Selection
9 V7 [ b5 r# ]' Z9 Uhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers0 M( u+ o$ F4 W- \* m) T/ Y
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
8 \- R9 ?& o& c8 ]' CTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using; |7 P7 r1 E1 q2 o. n* J/ v. S
LeadImpact as the traffic source.9 T, Q9 b# [. v! h1 f- W
Now the best way to learn how to put all of this together is to just get started. For some variation in
' b0 \* p! p. [4 \$ i O& K; U9 Zthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked# P3 `/ u% m+ C, q
campaign.* r( `5 _6 `8 l2 _+ ]) Z3 _
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first9 X) L% P2 r" @ a6 C& B2 g
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says! Y8 @* ]5 L+ K5 N$ O0 `& P
that all traffic is accepted.
/ k- x2 ?2 Z! CFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
8 U; e# b# ?2 i( E b" y. E. WThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can4 Z! J4 b$ V1 x# ?& s. ?) b
get creatives like banners or images specifically for the offer.* O, ~: L- z5 m$ A6 D* K0 M' C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
2 @/ h5 h' n2 |! O! [" X+ `Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can% C( y7 Z! ?, r3 C! x
track my keywords. Without doing this, it isn't possible to see what's converting.
/ z6 S% f6 E0 k' IIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:! ~0 G: b# p1 `+ ?) ^, k5 p) n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
" p; p4 P% J7 V8 a( UIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
( |! A/ H t/ ubottom of the page:" M- l5 h# r4 V
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
; r) u* A* h! HClick on the offer → pixels → Add a new pixel and this comes up:7 k3 S! a: f1 j' @" E" {. ]) A' ~, d
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL5 ]: m0 ^1 S6 g3 s' }* A
from your software into the box that says 'Enter URL of image to load'.
# L3 N! g6 Y, \7 H( VOnce you do this, it should look like this:
( c9 f _2 B7 ? S" b/ Y0 h$ _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
1 [" Z8 C1 Z9 i! N: v5 D! FClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this: O; y) c$ b; h y; r4 J
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either" n5 X& \- \% H" i, q* O4 Z5 V
Prosper or CPVLab.' a) B4 ?7 }- y% {% G. {- O
" D! o' K4 `4 ^3 L; l3 ?" t4 X |
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
×
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
