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PPV GUIDE [PPV新手入门][28页]; t1 c: }/ k: z- g% F. H
详细的请下载电子书！7 F+ q7 Z* s% W# |
1 E2 r6 ^" R; }1 x4 q7 X. ^2 L
- s7 a) u6 s$ B! v( z( v0 K% gNewbie Guide
' j) J& y% t/ W* V2 u; \2 JPPVPlaybook.com
2 N4 I5 O3 z1 {" G( |) DTracy Shaffer- X9 J5 X7 s" q7 ~' J) i
David Ford
4 k1 w8 v( ^9 \% I: N$ P' L' B9 M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 19 S$ L0 T- b* F
Getting Your Mind Right to Start Affiliate Marketing! u" B3 {- k+ C2 Y# o f8 ]# S
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
! W5 \( ?+ c. C/ ?* p, r1 S$ }ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where/ [* _% w0 x3 B9 k$ d
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
6 V* P, s+ O* T0 |with any success, these claims are laughable and far from the truth.1 I' q! g% J1 R8 ~
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash7 D& Q& `: ]9 Y! v
flow management. The main benefits are the low barrier to entry compared to other businesses, and' V- A2 ]' U. n2 ]3 k) A
the ability for a marketer to be a one person shop and make an incredible amount of money with low o2 K9 d3 z: M2 K3 ]
overhead.2 d$ U$ l! D' J. k3 F, F
The winners in this business are the ones with persistence when nothing works, who know there's# N. @ c7 E% Y3 d E4 o5 ^7 o
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns. V" z0 L: h) H4 H. h. n2 B5 u
The cold hard reality is this: virtually everything in the space is changeable, what worked today can7 z! \" `2 q8 r3 X
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.: j T% `- P+ o- g% O
Most of these things happen suddenly and without warning, and they all contribute to the amazing
% D/ O/ _9 w w2 Z; D# qlearning experience available to anyone with a few hundred bucks and the ability to open an
, }" }7 v% `/ e! Xadvertising account.
' r% ~4 O7 Q$ q' UYour competitors are willing to work at this around the clock. This isn't a push button, instant business$ q, E% |* u$ b* ]
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet) j' n8 ^; N& |7 Y7 L! A1 l
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
7 e% \8 l- n f+ Ttrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
& G! u+ a. @" K8 VWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you R8 n. q+ f% o3 d1 r. h# w
started building PPV campaigns right away from start to finish. With that said, time to jump in and get( s7 ?% i$ J7 A1 L
started building.. Y% ~2 }. M ]( G: R6 H# }, F
Things you need to get started:
3 ]0 _) n$ k+ g6 D6 j3 z1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
& M* U+ ^0 r; {& \0 O1 Z2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)8 q" D; e3 J# Z' z
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
" t- J3 ^- S4 h4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
% ?. \# [7 M+ ]* }+ rThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
% i8 n% q2 d: ^" mwith PPV.
. P3 j2 n4 h5 G9 X/ CBasic Getting Started Definitions
, N+ e/ a! r( H5 WAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more3 s$ V' h% V- d) H
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main% }2 r! q; p2 _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2) k7 {1 k$ C2 V' o. S' x6 L
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
9 [( y$ C' H; H+ T! m* fCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate8 E. ]- v2 U! y
receives a commission on that product. An example would be the Amazon.com Associates program,
5 g/ r+ Y0 \/ cComission Junction or Clickbank.2 \+ {4 l3 z0 z( F: r! A
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
/ k4 E& ]9 o5 Han action like filling out a form, submitting their email address, signing up for a service or sometimes5 M& U& ^- S( L# v# x0 R
buying a product. An example would be Ads4Dough or Neverblue.
2 f3 @# {4 m1 Y* AAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's& M& y' ~; ^" S4 k/ L; O
account, getting the affiliate approved for offers, bumping payouts and just about everything else
1 o+ |$ j: N, E3 y' `0 @related to an affiliate's account at the network. Having a good relationship with your affiliate manager, r5 |5 ?% B% d' S
right from the start can really help you.0 q( @' q7 V4 [ X* T; B1 @- a
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
8 `% s: T2 L3 V6 y/ L Bin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
7 `) ~* [! c3 _" N. `& Aview, starting anywhere from .01 or .015.
: i% p0 m- M6 Q: ~. pIn order to use this type of internet traffic, the affiliate can sign up with a number of different
( C& R. z" S7 ]' ocompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
% w% |, ~+ C( \/ O( }" NMediaTraffic, and AdOn Network.
- q: G4 a/ a# b( x7 pDon't popups get blocked by pop blocker software?- N" h2 A' D, Z2 Y, q7 Z5 A
No. Popups are served in a new browser window as if the visitor had opened the new window
8 H+ z1 F* B2 p8 l# u: Mthemselves.3 q( x4 i9 J- {
How many popups get served to the visitor?
* ]4 h+ Q+ a% p- s* PThe number of popups served varies depending on the PPV network. Some pop more frequently. g4 l. @; D0 f
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by p. J1 k. o5 j# x' K+ p
serving this kind of advertising, so they have to toe the line between keeping their software! ~3 G5 O: K$ g5 n9 X
downloaded and still making a profit.
, y5 Y' X. u+ h* s+ i* rIsn't this type of software bad? Why would anyone keep it on their computer?
/ T1 S: I0 e/ R" B! eNo, this type of software doesn't harm the user's computer.. G2 F! P1 J1 F6 f) y( v9 K2 l
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
/ S6 ~5 P! c) M* _toolbars or videos to place the software on their computer. The visitor keeps the software in place so g0 r+ b7 l- j6 g0 t, v. k
that they can continue to have access to the incentive.6 _* m; r, s3 F# a3 H9 E/ }- x: m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
- P; n1 o4 v4 i4 e, iHow to Get Accepted into a CPA Network4 r8 n& N9 T0 c: T
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
$ c7 [/ q$ t; C' l$ v8 v' qto start looking for networks is Offervault which lists offers and lets you compare payouts across1 P. y; H. \4 J2 l
different networks.
( [# P0 K: h' Q2 ?Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
7 t. L* Y( ?* C% [application and be as specific as possible about your promotion methods. Usually some time after
$ i# R' W8 F6 G4 d. z% ?7 \! n1 Greceiving your application, the company will call to interview you. The phone interview is a critical! L# A( B, y3 I& p
part of the application process, and most networks will deny your application outright if they can't get
$ L# y* w8 j& Y, A/ m! J8 f' iyou on the phone.6 ?+ b! e/ p s# L
Often, the person who does your phone interview will actually become your affiliate manager after+ N# q# u: }7 N
you get accepted, so it's a good time to put your best food forward.
" j) g& u3 q" M5 ? m2 ?. _You might not relish at the idea of someone grilling you about your internet marketing methods over
) [, w# q5 { o8 F _7 ?the phone, but trust me, this part is critical. Have answers in mind for the questions:
$ k% b% m( c0 A# ^/ `# gWhat methods do you use to market offers?
: y* y% l( t$ vDo you already have a website you will be using?
) t0 ]" u H4 ~How much is your advertising budget?0 N# D& f+ F G. e1 d
What other networks are you a member of?8 f8 G) J0 [% G4 y1 N# I+ V8 r
Who are your affiliate managers at these networks?
9 w2 j) ^) G" iDo you use social media (Facebook, twitter, etc.) to market offers?
) x j1 y, ], x0 b e/ ?6 S7 wHow much traffic can you drive?
9 a* c+ o/ ^/ |% KDo you have a personal recommendation from anyone who is already a member?! O* Z# `1 N+ i* u$ ~. e! |9 e: p3 \
Once you provide satisfactory answers to these questions, the network will approve or deny your0 z4 `. I/ b0 \3 w' l" t* f: R7 t" c
application. If you get denied, just keep applying or call someone on the phone and try again. Be
: k6 N" v3 H" H. J: [. L# e# Kpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
, B' @, p% K# L/ a3 ?& Rfor the network can be helpful.
0 r* G) L4 z2 f; d$ G; GTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
5 P+ \, _0 S8 _' `+ j+ g$ [Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
) O0 Q. V! k8 [/ @& mowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
: `# j% f C# u% Q0 b6 G L0 |people can open a lot of doors as far as networks are concerned.5 B# |% F6 c9 I. R' {
After You Join a CPA Network$ E/ A$ _+ Z7 m! `6 l
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager- @, K4 J; e6 m
and make an attempt to get to know them a little bit." L+ a2 H; i( c9 ]. L
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
% t9 y- @6 h' X/ Hweight in gold. Start feeling them out from the start and try to get to know them. Once you get
2 V! h1 D. p% n- _9 g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4( t# u5 h; w: Z" d7 R+ |$ ?
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout& Z9 g' S! V* U6 {& i
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus" a4 V( [3 w; g6 o7 {3 Y
email.: T+ ^# x& P+ a+ O! L* N/ |, w5 _
For more helpful info about dealing with affiliate managers, check out:
$ p/ U! Y! G! v5 N5 J1 G R5 Chttp://ppvplaybook.com/blog/musi ... -affiliate-manager/8 B! X9 z# u( `" F- I
http://www.mrgreen.am/affiliate- ... iate-managers-want/
$ @" _) L: h" w2 z' @( e. x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
( l* |/ H+ g" q8 d; U! d8 ySet Up Web Hosting
" B0 f. v; L) A: K% V4 J$ sGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said6 a1 y" {6 W' u" k& C2 @9 Q0 o+ ~
about internet hosting. In general, you get what you pay for with hosting. When you use a shared; G& M4 X1 O# f1 H4 }# J+ s
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with2 t# B0 s$ {2 B4 _7 u
whoever else is on the same server as you.
0 q" }. O4 T' B9 HSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
' U! c0 U" z1 [7 u- V) |enough that the visitor can't close the window before your pop up is even shown. You have about 3
1 A; D% l. i4 M- D% T3 zseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
1 i2 H4 J, o" }. L! ]) _4 v2 MTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
4 o, b3 a# s$ _' m2 E6 Yhouse full of roommates (hosting customers).; Z* h/ T+ e0 Z' z4 O9 Q
In shared hosting, this is like having roommates where everyone has no specific designated area inside
, ?( N m6 j3 k2 u4 r! wthe fridge where they are supposed to put their food. Everyone just jams their food in however it will, i, d2 w$ K% p( I; s- I Y
fit.9 u d# \* z- n4 v3 D3 z6 R
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than6 v& O: |* ^ ?5 a( G9 n
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
" ?, N+ ?+ Y; d( v* X8 Wtheir food. Everyone else's food in the house has less space to take advantage of.: ~9 F$ S- W5 |
If you have less server resources to take advantage of, your ability to serve popups will slow down. For0 o+ s! F! k/ P' J6 \
any type of hosting this is a bad thing, and especially while running PPV traffic.. G- n: l ?% h
In the case of a virtual private server (VPS), everyone in the house has their own designated space
. M7 E* G5 z2 einside the fridge to put their food, and other roommates can't come into that space. The server is
$ z* E' B& C. u) M9 g$ T5 @partitioned, so that each customer can only use a specific amount of resources at any given time.0 ]; H; B2 e7 O1 E# }
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
" T# F% h# ]+ ]/ ]belong to you and no one else can use up those resources. This makes it possible to serve much more' d1 q. |( b8 ~4 }) v1 c/ F" t6 n
traffic, faster.+ T, m3 h% h2 x8 n7 f1 v9 i
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
. T! T7 l' Y% ~5 HAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is( u4 L- L$ z: A5 k& A {: N# o
here:$ W$ `* m6 V1 N5 y
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-/ K ~' k7 r+ J. b
VPS&highlight=hosting/ {: p& E0 k1 j0 b7 m
Dedicated-Hosting-vs Shared-Hosting1 m+ V/ a% s. t5 C* \& ]
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
/ i% D2 t4 a6 {/ `3 c8 H' WHosting...Your-thoughts. _( P3 e |* d. A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
9 W Y4 c, |/ k* ]Hosting Providers for PPV# ?! ?, [% E* y# V M6 l/ o7 I# {1 j
Beyond Hosting3 K! I$ T# h8 i) G( t$ J) F5 A0 Q7 I
http://beyondhosting.net/
, C3 _" ]& l. g$ R1 yWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment0 x0 }2 d5 ~6 Y% _0 [
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when- p# }# p+ o, Q7 j& I9 X. b
direct linking with PPV. Also, these guys provide great support.( b1 k, D5 x# v3 r- |) N0 O- R" K
Prosper202 Optimized Hosting; n4 P, _9 ^3 |0 h4 m
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/& D# O# M% X4 U0 {
CPVLab Optimized Hosting
2 R+ d: L T$ \" b1 thttp://beyondhosting.net/CPVLab-Hosting/
: c* V" F0 ~" a2 fDomain Names for PPV. e/ h" a1 S5 S, p" s# C9 ~
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is) ]8 E4 \- C: y4 z2 B6 E, Q
where you're going to host your tracking software and your landing pages if you decide to make them.% p: G, S( `" {2 R8 J: J! s7 I
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,. i4 z8 S9 H- M. F- c1 Y
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
- U4 d; X/ z* e" Z; z3 w.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a. v& V$ z5 U5 m/ x
term or build a whole website. z: F2 B$ X9 d
After you buy hosting, a domain and get those all attached to each other, the next step is to install
5 h! m+ W7 y1 O- y! ^tracking software on your domain. This is really important, because it is necessary to track your
$ R4 a+ t5 n9 Aconversions down to keyword level so that you can optimize your campaigns. Without proper, T. o* N! R( g9 I3 ~
tracking, it is impossible to know what is working and what isn't.2 ~8 f# U4 |( t6 E: e+ A1 Q1 H
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
: {4 f* q0 @+ ]* o4 |. Kis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.; N( }+ X2 e; n6 ^5 b
Prosper202/ D1 w+ l7 m% U' Y3 `1 ?
http://prosper.tracking202.com/apps/
0 j" ~: i4 X/ f0 f( @CPV Lab) ?- I( l6 \6 O' L. ?
http://cpvlab.com/( P( C) D/ ^% {7 U9 [+ X- `
CPVLab Help Videos0 n5 w5 w1 r Z# ~/ u
http://ppvlab.com/oweiw/oiurw/vdm.htm
- i* U% |3 y( x1 {' i# N" j3 AAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
+ ^: x9 m Z) k5 H. J1 |industry standard.' b. J9 p% {2 W9 [/ D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7( x) G$ P3 x& h7 P1 _/ z+ r
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from: p( V1 G& [! q5 u0 d
good support if you have problems with your installation.
' S& q4 g# L) D7 y K3 J$ OTracking 2025 [2 X& _$ j/ L! }- M
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your t" t$ m0 g) \5 O
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
) Z7 f+ q6 M0 q; }area.
; P- p+ S/ @+ F& U$ W+ W6 KIf you choose this option, keep in mind that your tracking software, one of the most important parts of% V$ ~. ~4 r; R
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
& z. o% X: r6 t% w, z" G( l; o9 |' Binterface, and their hosting.9 _3 Z7 ]; p* k3 }
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords6 ` ~! p! D, V5 S* I. E. G
and targets which you are bidding on. Leaving this up to chance in order to save money could
5 H$ z$ y. r( ipotentially leave you open to huge risk if someone else caught on to what offer and keywords you$ c' v5 ^" G$ f' d3 [* n5 T) n
were using./ ~5 c+ D5 I& A; r
Choose An Offer
5 q' j8 s7 M7 j$ i" ]$ {2 TNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
/ s' `1 q6 q ^2 a" Y. }( \9 SLesson on Offer Selection
0 n$ g% G. U3 Z, G [6 w+ n3 B ihttp://www.ppvplaybook.com/forum ... on-Selecting-Offers, @" k r# Z8 Z q: J
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.6 j9 l$ i. S( g' t
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using+ _$ ~) l- o2 F+ _
LeadImpact as the traffic source.
, v; n3 F: s6 qNow the best way to learn how to put all of this together is to just get started. For some variation in+ T7 R8 n/ Y, w, L
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked; k. I1 `0 M1 [1 K3 n
campaign.: W/ u/ C3 ?' Z& h1 _
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first& Y( _$ k" O9 a, \
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
) F- s4 o- n# c+ ~! K# othat all traffic is accepted.
8 `1 t9 C6 M9 M, B' I! CFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits., M$ t O, X0 {9 b! z; H# \+ @
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
: V _- X. D7 R0 N& Y+ Fget creatives like banners or images specifically for the offer.
$ J& B: P2 f# _8 x0 f/ O4 J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
3 _, \2 v( l' p+ l* { w' \( ~Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
' Q3 f+ D! Z9 {/ E( etrack my keywords. Without doing this, it isn't possible to see what's converting.$ N Z, |. `" p+ ]! Q$ `+ X. F
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
; \) J5 ]3 m7 z+ g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
* @! W! L) ^ SIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
' n! W. {/ |) C- obottom of the page:
$ O5 j; I7 V" k0 YNext, I have to cut and paste this pixel into my offer at Ads4Dough.
1 g7 }4 y$ V2 U' ^Click on the offer → pixels → Add a new pixel and this comes up:
- |$ h$ k! M) ]" yMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
/ g8 ?8 c( G' M$ ufrom your software into the box that says 'Enter URL of image to load'.! w' v3 u0 ]' V4 w1 Y
Once you do this, it should look like this:6 { Z; k/ |3 k" \2 q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 107 j* ]& L( F! U" f5 s
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:1 ?, u) i' _. S4 a2 g; h: z
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either3 @% n6 N# M, K% R, Z
Prosper or CPVLab.
( ^$ F& u) f- ]$ r9 p: m. U m4 ?: I& j
" m4 A. d$ @5 U- g' k+ f$ L- `' k8 F |
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发表于 2012-12-27 18:47:17
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