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PPV GUIDE [PPV新手入门][28页]
# \) c; c1 b/ j8 e详细的请下载电子书！# y% E7 L3 V5 w. E7 b4 F# F! ^. e
% V0 U" u) \7 G# Z. H$ d, U
& H( |/ G7 N& o4 k; T! yNewbie Guide
! d. I1 r4 j& Q$ MPPVPlaybook.com
2 L. |6 v! T& L5 g6 w+ B: lTracy Shaffer
9 a7 C; U3 ?+ M: t7 W8 nDavid Ford# u7 \) ?( s( p7 z F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
+ ^1 m% g1 K" x7 D8 Z; f& M1 EGetting Your Mind Right to Start Affiliate Marketing
% J+ ?( r& U; M& F( Q3 s3 yThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
: p5 T8 P/ A6 l& Aever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where- V2 b8 N- ~, H2 s d; G K* v
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
' B; c0 S; V7 D; w4 @# rwith any success, these claims are laughable and far from the truth.
- G: \6 F% D' R [( ]Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
# |& h3 I5 ^- c; @; x- a- \flow management. The main benefits are the low barrier to entry compared to other businesses, and
- c7 @, [/ p; Sthe ability for a marketer to be a one person shop and make an incredible amount of money with low6 S' c j7 z+ @4 `4 f/ e
overhead./ W# V! D0 g1 J/ t- ?/ u2 J6 `9 y
The winners in this business are the ones with persistence when nothing works, who know there's; Q7 T ~% O& H% o
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
' ?' X1 ~5 Y `" ^# x& wThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
4 K$ e0 N/ |* gstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.8 l3 D( Y: }: @( ~) b8 Y+ }9 n( S
Most of these things happen suddenly and without warning, and they all contribute to the amazing% n! \3 ~+ _5 O0 E) T! |' b: W
learning experience available to anyone with a few hundred bucks and the ability to open an# w1 r4 g f' V- n" j
advertising account.
+ N" ^2 x& f4 V( y+ V$ _Your competitors are willing to work at this around the clock. This isn't a push button, instant business
5 T) e# ~0 A) I2 \+ n: Vwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet, l I2 X* y& @
marketing has spent countless hours learning, trying new things, launching, tweaking, improving, L: @: ^ z2 ~- [, h
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.# s+ e3 c% `- \1 W. c
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
* y$ }- X- x" z7 }8 ^. vstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
. z7 E5 G; l4 b1 e" p U; b( B3 sstarted building.2 A+ X5 m# H" ]3 z
Things you need to get started:7 C# b! d; k+ R
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
+ ^) Q7 x$ v" n4 G: q' Y5 b2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
- p! P& i+ Q. F2 m) \3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
, p e. E% L2 q9 v2 A4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
: V7 t8 |. r& m7 p9 \, _This guide describes from start to finish, how to get started in affiliate marketing by running traffic, F+ e# h. h; g
with PPV.3 d6 m8 K; }8 |& [" l
Basic Getting Started Definitions3 A; I$ t" I8 Y) C
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
* l/ z# s* w- [' Q6 Vaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main! Z5 W2 h) c8 ?& f" N/ W$ `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
; r+ S& K* {& {3 Otypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
, t( M D8 L$ j: YCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
( ~2 ]# h/ R a) n% H/ u1 yreceives a commission on that product. An example would be the Amazon.com Associates program,6 Q/ z, f. k+ U* X: U
Comission Junction or Clickbank.
5 c2 v3 {+ x0 cCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes. N, P' C% z8 Q% i
an action like filling out a form, submitting their email address, signing up for a service or sometimes
" G9 P7 @9 d( b4 {9 tbuying a product. An example would be Ads4Dough or Neverblue.5 z V' O9 h# N
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
. S$ U) w) N* j, u9 oaccount, getting the affiliate approved for offers, bumping payouts and just about everything else/ Q5 i( r: w1 m6 z& @9 t) X) a
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
: k# }% M" }5 F7 |, q5 |right from the start can really help you.
$ d- f$ T$ U: [1 U. c6 }PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
: A4 {+ K! F# j6 ]$ S5 xin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
2 p/ K% K& J( b7 Gview, starting anywhere from .01 or .015.7 k) z! i: I9 S
In order to use this type of internet traffic, the affiliate can sign up with a number of different3 [9 r! @7 b! _
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,. u' G, b3 y( d! X3 @: a, F/ j
MediaTraffic, and AdOn Network.
R$ w/ x0 p( F7 r3 o0 _Don't popups get blocked by pop blocker software?$ c$ @* W6 Y" Y; i& X3 G! L5 {
No. Popups are served in a new browser window as if the visitor had opened the new window4 i3 @/ W! t j% |7 q1 V
themselves.+ t1 \: L- W) V* `3 P
How many popups get served to the visitor?$ D" i1 u- d5 N* N# F/ Q0 R7 X
The number of popups served varies depending on the PPV network. Some pop more frequently" {1 F. T, @0 b5 J
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
$ j+ `( } k& P7 G2 m+ [4 K% A2 qserving this kind of advertising, so they have to toe the line between keeping their software
% f3 h' `: B; p! f8 H7 Q3 Fdownloaded and still making a profit./ _3 v" f. Z% `' o
Isn't this type of software bad? Why would anyone keep it on their computer?4 q `8 E4 X, o/ [
No, this type of software doesn't harm the user's computer.
, I2 M; V8 W1 [7 ]7 _Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,2 z+ n4 d2 ?7 A' U
toolbars or videos to place the software on their computer. The visitor keeps the software in place so4 F) O3 H* {( S; y" W9 M$ K% N4 F
that they can continue to have access to the incentive.
" o$ S0 E9 ~5 _1 [7 I/ b3 ^8 \© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 32 ^& d% h1 b, |* d; Q* c
How to Get Accepted into a CPA Network
- x6 K# c9 z+ l0 }In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
: B3 F* K3 f* vto start looking for networks is Offervault which lists offers and lets you compare payouts across/ b b4 J- p4 n, d, H0 p
different networks.+ u/ E: x/ A0 |, v+ y% s; }
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
$ i, f7 n: y5 U; J. Xapplication and be as specific as possible about your promotion methods. Usually some time after. @ B# \+ h4 Q$ N
receiving your application, the company will call to interview you. The phone interview is a critical+ N, I6 D. R( D$ F# ~* z1 p& U2 w4 f
part of the application process, and most networks will deny your application outright if they can't get
3 a) h5 Z, O$ H/ K" cyou on the phone.
( j) P7 O$ y/ {, W2 oOften, the person who does your phone interview will actually become your affiliate manager after
: H, U& }4 ?6 O5 [! Q4 ]5 k9 A* Lyou get accepted, so it's a good time to put your best food forward.
* b \3 C* X/ ]! X9 ~# p: EYou might not relish at the idea of someone grilling you about your internet marketing methods over9 B2 D# v5 H+ d, R3 |
the phone, but trust me, this part is critical. Have answers in mind for the questions:7 s6 i9 l9 e& e. @4 A
What methods do you use to market offers?
. t1 O k0 Y8 z) L7 \7 y; nDo you already have a website you will be using?
4 a( d: n8 Q4 H0 r; @ }How much is your advertising budget?) B0 [* d! s. \" ~0 i+ }3 j' L$ f
What other networks are you a member of?
8 t, y# I, I/ w1 qWho are your affiliate managers at these networks?
) @7 A6 B3 w3 gDo you use social media (Facebook, twitter, etc.) to market offers?6 l! h; I3 l2 u# Q
How much traffic can you drive?
+ t: k. V' H" E {2 `: `# m5 }Do you have a personal recommendation from anyone who is already a member?
+ a" i0 O5 w0 i7 W& I1 d3 nOnce you provide satisfactory answers to these questions, the network will approve or deny your" w/ y5 t# K, @6 J" H# c
application. If you get denied, just keep applying or call someone on the phone and try again. Be( o, i8 B8 T5 E
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
' u9 {, {2 s8 P- ?8 n9 { qfor the network can be helpful.9 T2 U* z! |- l4 v1 v& T7 g5 J
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate8 `# @) Y1 e4 f {, x6 t
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
# L' I! h0 g6 ^. q! {5 @owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
9 B2 i$ d, z+ U) Y' Tpeople can open a lot of doors as far as networks are concerned.) G$ o; n7 U, Y# m f
After You Join a CPA Network
9 `3 j* n k6 p0 B2 ^0 ZOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
) [+ }4 |1 }, k& K, A# t5 x8 sand make an attempt to get to know them a little bit.
) w1 L b' w7 i" d( H8 I H* WFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their& L. K, |4 D1 {1 I
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
0 i/ v# ~2 ^6 \( \© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 49 c$ I' ]6 B3 R" H
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout$ H, g+ _- V, {
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus" F8 e( T) l- H& p4 ]/ C
email.
- V; C) k3 L9 D) x! z& dFor more helpful info about dealing with affiliate managers, check out:
$ O1 R; J; v! }; J' Z3 @http://ppvplaybook.com/blog/musi ... -affiliate-manager/
$ f" L/ g- B% jhttp://www.mrgreen.am/affiliate- ... iate-managers-want/5 H2 Q0 M8 L- L6 j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5. M- p& @& v( i& D) V) _: r) }
Set Up Web Hosting
( q& E/ ]$ C: H8 wGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
. j: I Y* a, r. J8 W0 Xabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
5 Q- j4 F8 T3 ~+ i/ ?7 E2 Y' ]2 a* yhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
5 [6 N! }: c1 X6 ?2 n2 v. ewhoever else is on the same server as you.
( C5 E; ` B- P' m, [1 BSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
$ o7 [% X; L# |$ S5 |$ W2 B; Genough that the visitor can't close the window before your pop up is even shown. You have about 3
7 W! E- F' b2 Q: M! ~( ]seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.) O L/ u4 w2 a' ~$ z2 Y* l4 v
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
: E' S% v( A4 `. phouse full of roommates (hosting customers).# _; ?8 S" s7 ^5 P$ {- d2 h
In shared hosting, this is like having roommates where everyone has no specific designated area inside
7 l* Z/ ~7 v4 M! g, Y( ?, Kthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
$ X! Y9 f* x T( j7 m6 K, l$ E. gfit.5 Z5 w8 f4 s! P# g4 W2 a
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than' e3 _6 d# v1 E/ C5 e: q# Q
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
` p3 K! M6 G. b# Btheir food. Everyone else's food in the house has less space to take advantage of.
$ ]- T8 ^# s( H0 L$ V: U4 iIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
0 b8 ^9 }) L" ~' W' z; Yany type of hosting this is a bad thing, and especially while running PPV traffic.
* X/ j% _! d) G* D; DIn the case of a virtual private server (VPS), everyone in the house has their own designated space
$ s4 F" V7 n' J! T. \$ N# k: _inside the fridge to put their food, and other roommates can't come into that space. The server is
; D7 z* K: y$ \) t; E) u+ d( l6 jpartitioned, so that each customer can only use a specific amount of resources at any given time.5 D3 e: P% [% ^
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
6 }2 c3 q8 Q7 Rbelong to you and no one else can use up those resources. This makes it possible to serve much more
& H) g8 T M5 Ftraffic, faster.; F) d6 k: D# k- _3 |, k8 A% A% D
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
$ E* O, \1 z. W% I$ [! V: EAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is* S) p! n9 Z+ F$ q
here:
8 ~( y+ `% L# A0 V( fhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
- L; o9 o4 r, @- g5 ~. |VPS&highlight=hosting
( V0 b+ w" J4 f% y" ?# N8 f8 k' wDedicated-Hosting-vs Shared-Hosting6 J) @* l' `% ~ H
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-$ G* k/ o4 M2 g: y4 |7 V
Hosting...Your-thoughts
( C# F+ V Q/ o B1 G' c+ Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
/ r/ H; j* H1 ] @9 o/ xHosting Providers for PPV. v# Z5 u. L \1 _
Beyond Hosting, k! @3 U1 `9 u
http://beyondhosting.net/
+ W! z o: ]% D6 ]With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment6 R7 W' R' y7 K/ t& I
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
2 L$ U0 ^1 e4 B5 X) xdirect linking with PPV. Also, these guys provide great support.+ U( V% E& Z1 }9 u# _
Prosper202 Optimized Hosting
& y# I( }+ _. c- \+ V3 o' N; fhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/. W) u8 z# N) d
CPVLab Optimized Hosting: g7 ^% e7 ?, c8 s# _/ I
http://beyondhosting.net/CPVLab-Hosting/. W# K w- @5 @* L" p
Domain Names for PPV, _8 u- D# D* @/ O0 ?. P
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
0 Q5 D: R! `0 H! }4 l8 dwhere you're going to host your tracking software and your landing pages if you decide to make them.3 x9 v4 C+ `3 J3 x5 ^7 @7 d# e: l
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
# H1 C/ o' N( J; }1 s9 H& U2 |bland one is fine to start with, to host both your landing pages and tracking software. The .com,+ `. k4 c% U+ P/ [, [8 I3 [. ~% |5 L
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a4 V0 \8 T R% ?; K8 M2 s' e
term or build a whole website.8 Z# }9 H% B1 S: z6 i; P
After you buy hosting, a domain and get those all attached to each other, the next step is to install8 I) q1 `' b% E4 f1 ~6 Q
tracking software on your domain. This is really important, because it is necessary to track your
; o: l+ _/ ^0 _& q7 @' Iconversions down to keyword level so that you can optimize your campaigns. Without proper
" E2 S7 f- b: Xtracking, it is impossible to know what is working and what isn't.7 {1 Z( `& V2 m6 F
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
. M- v3 y0 ]( u2 Zis beyond the scope of the guide, but both are pretty user friendly and have getting started guides. A+ C8 p. I5 r1 ^( l+ p) D
Prosper202
1 M) ^! ]# ~; I! qhttp://prosper.tracking202.com/apps/
7 Q3 C3 z4 |& W+ A( zCPV Lab
. v/ h( C) Z& x4 Xhttp://cpvlab.com/7 y$ D" e; V5 f8 [4 a5 M, Y2 o
CPVLab Help Videos
* b: Y E$ u. Thttp://ppvlab.com/oweiw/oiurw/vdm.htm. C2 G& U8 Q& X/ |4 y5 j) v; H
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an- u; L, P5 D" R
industry standard.% @0 A; b* _$ f/ ~- B( N- |" ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7. p6 p- {4 b' b/ s3 O$ U9 K/ W
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from1 V1 v5 J8 d2 F B
good support if you have problems with your installation." ^7 L3 ~8 w# g2 _* B
Tracking 2025 t' G: i1 N- `6 R1 n* K
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your& J @9 x9 V8 \6 p
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user, F0 T6 C: ? W" l [ ~: _# T
area." W! s" ~( s) r$ H9 v
If you choose this option, keep in mind that your tracking software, one of the most important parts of
% E! v( K8 p3 Z$ oyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
$ {) t" [- Z8 B8 a2 t& J/ yinterface, and their hosting.% X% E. z% |' t) D3 c! {/ q
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords" r- N3 d+ m; ?: U
and targets which you are bidding on. Leaving this up to chance in order to save money could
6 L, k6 N: m6 A. z$ P& Q! m$ apotentially leave you open to huge risk if someone else caught on to what offer and keywords you
1 s2 Q; @5 y- L9 H9 w" I8 j* jwere using./ v* v6 o# ^4 V4 N7 N" |/ |4 d
Choose An Offer) N& l7 y+ X [# d! Q# ~
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
4 y' f0 J9 y Z" m9 q% mLesson on Offer Selection, K/ N! Y. d7 W9 h4 V7 }# C
http://www.ppvplaybook.com/forum ... on-Selecting-Offers2 Q0 v9 s' a' Y. c
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
# k% Z2 i+ s" C& F! K* nTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using/ S7 X! l7 M o# J) p4 |0 D4 J
LeadImpact as the traffic source.- ?7 x) H8 I5 D3 c: k9 {4 k S
Now the best way to learn how to put all of this together is to just get started. For some variation in! k3 o; X2 m) d1 v8 y
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked6 R, n/ Z# e( Z6 h
campaign.
! X. m) R0 Y% P+ _& oWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
' D' J" j) y' @8 H4 r X3 J/ ]page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
! O. S- s' E7 M& n+ Zthat all traffic is accepted.
' j! n9 `# H( @0 j2 x! `First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
9 G8 l0 D, M0 b) K3 H/ X, VThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
" u8 m+ V8 T6 _. K$ z. q- Rget creatives like banners or images specifically for the offer.
' h4 n7 z) n7 G1 a* x( V" x6 }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
a" z5 S) s4 x" ^! zBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
6 C7 t( E) s8 T2 `* b7 Dtrack my keywords. Without doing this, it isn't possible to see what's converting.
5 ?3 ^. w T1 t- JIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
- \# t! E& W3 w1 f- j; L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
1 V) E" K6 g6 ?0 E8 l! VIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the2 B8 c: Q9 K( p4 {; R. a" {& y
bottom of the page:
2 E4 V+ S( v5 ?5 H7 \Next, I have to cut and paste this pixel into my offer at Ads4Dough.
9 p. k N, T: T- R: e0 fClick on the offer → pixels → Add a new pixel and this comes up:
4 I1 s- b" \. W- `9 CMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
2 H9 s) x% q, M! J- Lfrom your software into the box that says 'Enter URL of image to load'.
% R; P" _, w; ^& x# F5 DOnce you do this, it should look like this:
; [ `8 b1 w, W# U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10: A: I2 z: Y4 Y/ p' u
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
8 f. l: P5 x/ \) ZNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
/ E* ^; }/ p( o+ B Z) kProsper or CPVLab.
( }% F# X0 K0 L$ d9 [9 H+ t/ Y I( ]5 q* j, m' Y, f
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发表于 2012-12-27 18:47:17
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