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PPV GUIDE [PPV新手入门][28页]
& c& i! m7 I; ?0 L) `详细的请下载电子书！
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, e$ L! e3 {5 L2 @Newbie Guide3 |; ^& E0 K K) O5 Y) P0 U0 f0 S% O
PPVPlaybook.com
" O$ R! M% a. lTracy Shaffer% ?, d$ ]9 J4 [7 [& N4 g) N
David Ford
8 [- L" ^! `" b q& u- F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
# j5 N) G3 ^* `6 E' y; EGetting Your Mind Right to Start Affiliate Marketing
" \! B. u; u, m' R2 P0 }The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
9 @8 O/ l, N! t6 gever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
' z! I! x6 j0 \$ g# ?9 fyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing$ v" S* G0 }$ F
with any success, these claims are laughable and far from the truth.4 k2 z3 V4 b* E
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
0 o0 Z0 e0 s( T, k$ Z6 N4 O! vflow management. The main benefits are the low barrier to entry compared to other businesses, and6 D0 ` r5 F& |! n" e% p
the ability for a marketer to be a one person shop and make an incredible amount of money with low6 P# n! M0 c3 ]1 ]9 k! n
overhead.
- L. S; l7 n; J+ A5 ?The winners in this business are the ones with persistence when nothing works, who know there's
* X+ V' k! j* Y. v/ O" gplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.# N4 ^( u3 r- B2 D0 V9 w+ `
The cold hard reality is this: virtually everything in the space is changeable, what worked today can* ]) ]* {+ D, F: |
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
7 ] |! ~" {5 r+ X1 e8 ]( CMost of these things happen suddenly and without warning, and they all contribute to the amazing7 F; n0 z1 s6 l0 D) r, x
learning experience available to anyone with a few hundred bucks and the ability to open an2 h/ x. i5 d: E+ b& |& v- F
advertising account.
" O3 M7 |* t: ^% aYour competitors are willing to work at this around the clock. This isn't a push button, instant business
9 f1 G- f% X4 e2 }where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
, {, [6 S8 V, p# Cmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,1 i4 D8 q1 O$ T/ t
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.& f1 c6 t( M. y9 O1 N7 [8 W. d
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you& H; t( U+ b6 A8 o5 q! T4 X
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
3 Q4 Z- y) s0 s+ q ]( w) zstarted building.
/ y: g+ n; y) J' Q8 _6 t2 cThings you need to get started:
6 h% o4 L4 C; t1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
" W7 A8 @& m% c2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)- ^6 C F* H4 h- Q5 F+ T$ L
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
* s1 n0 X( U0 a; R8 c( e4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)& ]7 N4 w0 A4 Z9 a: ]& c
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
! V2 k7 P- D; k1 i! twith PPV.
5 w0 m, q4 K& nBasic Getting Started Definitions1 U1 N. ^- N! m0 M9 l8 e( Y
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
8 z, W8 J& w1 J' A4 Oaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
B( ^3 R4 J" G/ }& ?# F. |$ x1 w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
N6 w; l2 t; b6 y& Q, f/ m7 [! R' dtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
& @4 }) K# i4 }( R2 N- y' w' H/ yCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate; f1 m0 U0 {& p8 P: p [
receives a commission on that product. An example would be the Amazon.com Associates program,
" _ O0 Q5 ]4 n' t% i" A* p* S& uComission Junction or Clickbank.
; Z5 L0 p" c1 j6 H; XCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
- I5 v# C* Y" m/ uan action like filling out a form, submitting their email address, signing up for a service or sometimes F$ y0 A6 ^: e" g! u: U( J
buying a product. An example would be Ads4Dough or Neverblue.# A' i* Z$ n# v6 a1 O
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's& e2 r" L7 c. f1 J; b# a
account, getting the affiliate approved for offers, bumping payouts and just about everything else
( u' ~' T" i7 h7 Trelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
0 @' u& f9 U* Z( D8 Yright from the start can really help you.
; `7 z2 e: v$ t0 w( t! ]5 s, d( {PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
, p2 \. B- N$ l& M. Din pop-up form through downloadable software on the visitor's computer. The advertiser pays per
' c5 ~! c9 U5 R5 q, Dview, starting anywhere from .01 or .015.) \) n( G% ^) Q2 b
In order to use this type of internet traffic, the affiliate can sign up with a number of different& P3 J( G) z1 x& x2 H; ?
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,. M3 u: c( Y8 x5 O7 u4 c
MediaTraffic, and AdOn Network.8 j3 L9 g1 L; D- U) e
Don't popups get blocked by pop blocker software?
1 L+ H3 S: {7 v' Q0 z* _1 hNo. Popups are served in a new browser window as if the visitor had opened the new window+ P. P& {2 T3 E% g
themselves." G+ E. ^8 I1 V
How many popups get served to the visitor?
( O; Q& G$ A1 E4 @/ S) f tThe number of popups served varies depending on the PPV network. Some pop more frequently
t1 [/ O1 W! h, U E: |2 L(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
2 `! {$ j) ~; P7 s ]4 p; ~serving this kind of advertising, so they have to toe the line between keeping their software
7 J5 n: I) \# i/ T/ C( l3 [downloaded and still making a profit.
- ?0 L* s. D1 EIsn't this type of software bad? Why would anyone keep it on their computer?0 h' e3 X7 r! W; z
No, this type of software doesn't harm the user's computer.8 k# Y/ z4 F6 G
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
* r) b* U2 N ]" O* c% {toolbars or videos to place the software on their computer. The visitor keeps the software in place so; j& |. Y1 |2 m5 W- a7 e# I
that they can continue to have access to the incentive.
( `3 @# B: f, o% |6 p# _) ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 35 Y% G; z9 q: r
How to Get Accepted into a CPA Network6 `- t+ [; A! T. @$ t4 v9 w. y
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
7 E; Q: y: y" y* y" r rto start looking for networks is Offervault which lists offers and lets you compare payouts across
4 k; B7 \. I& {( Q2 g5 Odifferent networks.& Q- v. O! r9 y9 c
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)( s3 G# B( K( Z2 x
application and be as specific as possible about your promotion methods. Usually some time after
, y" g9 C L: l6 preceiving your application, the company will call to interview you. The phone interview is a critical! C' @7 t% h& V
part of the application process, and most networks will deny your application outright if they can't get$ ~* J1 L# \& E9 E$ t
you on the phone.( @! g1 @6 a4 X7 z
Often, the person who does your phone interview will actually become your affiliate manager after6 \& v4 H7 b# I5 Z) j# _' I
you get accepted, so it's a good time to put your best food forward.
9 r+ V# _7 X( {You might not relish at the idea of someone grilling you about your internet marketing methods over
. G" h+ z% p9 Z- O5 vthe phone, but trust me, this part is critical. Have answers in mind for the questions:2 W+ W. ]+ t I4 R; |( V
What methods do you use to market offers?- |7 v& X1 s4 \+ |! w/ K: d7 @0 v
Do you already have a website you will be using?
) Q# a$ v5 T+ zHow much is your advertising budget? u$ b6 ^- x# l2 X) n- j8 K' u
What other networks are you a member of?
u, J( X" f- S( |+ aWho are your affiliate managers at these networks?
( ^! q! X" b, b$ \9 k' SDo you use social media (Facebook, twitter, etc.) to market offers?: c% _8 F( t$ D: w- z& p
How much traffic can you drive?
8 S- v1 q1 A2 H$ L- R! d& V3 E% NDo you have a personal recommendation from anyone who is already a member?9 O- ~3 W" F7 a9 ]+ C& S5 y- H
Once you provide satisfactory answers to these questions, the network will approve or deny your- N. T9 m u# I9 x
application. If you get denied, just keep applying or call someone on the phone and try again. Be3 R# d# _$ z3 w$ R( h
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
9 `8 [) j0 x$ |for the network can be helpful.
; m# z- [" q0 o$ v7 M( lTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate! [0 `, D* ?; I* F
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network3 m" o) \+ P. O( ]$ i, l& a/ H
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
- F& V" \# Z, C/ M2 i, Upeople can open a lot of doors as far as networks are concerned.; [$ D1 i( K7 K3 Q0 G
After You Join a CPA Network
# n. m% Q( N, W8 BOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager. ^# ]! o/ Z- \2 q9 ~. X
and make an attempt to get to know them a little bit., m" q+ J4 N y# ~4 q
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their1 h0 ~3 ^& h- H7 j( Y! z
weight in gold. Start feeling them out from the start and try to get to know them. Once you get4 F. A3 i+ J) y5 \" q' l4 L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4 v+ J7 e8 k8 Z" }
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
+ U8 Q! j; q+ G! s7 Ybumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus" D4 y) i+ J/ \, V! K, k+ E6 B6 J
email.
1 Q0 m# L4 ?* t" xFor more helpful info about dealing with affiliate managers, check out:
$ S- h" b' E% b. J1 y* S. fhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
( T+ d8 y3 a# X' bhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
0 N! f. q. I6 L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
3 {: v8 J' T& M n; OSet Up Web Hosting
0 Y3 q7 Z5 U9 c& X% h) iGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
2 X, R* E0 ?; S8 v9 Pabout internet hosting. In general, you get what you pay for with hosting. When you use a shared$ C) i( j% D8 v6 _
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with) z2 b/ I' }1 A$ T
whoever else is on the same server as you.* @* ?7 X9 H I
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast2 i( }: n! d( B! {0 v. z
enough that the visitor can't close the window before your pop up is even shown. You have about 38 G6 {* X Q) e
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
# l* _5 `2 p" HTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
& f/ d v! Z# X G+ w& D7 d, ?* mhouse full of roommates (hosting customers).( v" [, [& T3 z( }+ Q3 _
In shared hosting, this is like having roommates where everyone has no specific designated area inside
9 U% f$ w$ i' O8 k9 bthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
$ @+ O8 G% U" C4 }7 g% ufit.
* c* u4 c! B2 ]. [Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
) q; z9 T5 P# |the rest of the roommates, by virtue of simply needing more space and resources to accommodate; z! Q+ s6 I4 f0 `& V
their food. Everyone else's food in the house has less space to take advantage of.3 v1 f( L8 |- Z
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
0 g% |, ^" p+ zany type of hosting this is a bad thing, and especially while running PPV traffic.
( F9 R0 d W+ X5 ~% SIn the case of a virtual private server (VPS), everyone in the house has their own designated space
1 c7 Y2 e+ ^0 u9 minside the fridge to put their food, and other roommates can't come into that space. The server is
0 a8 C7 y. u' D' ]" ^0 `partitioned, so that each customer can only use a specific amount of resources at any given time.
. }$ X% ?6 j6 E+ |A dedicated server would be like having the whole fridge to yourself. All of the server's resources
% ~* r; k# R5 S3 g* n! }belong to you and no one else can use up those resources. This makes it possible to serve much more
9 m9 v: t- Z& K5 n3 m% rtraffic, faster.# N' w* [% g3 d: y2 M
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
: l6 f, i5 ^; iAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is3 k' r3 J$ y1 `& l; S
here:
; p5 O% a& i0 v# [http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
0 C2 X9 k$ z6 W$ O$ q3 O" ^! w5 N' p' qVPS&highlight=hosting
0 ]2 X) o8 U' t8 J4 a; h# ZDedicated-Hosting-vs Shared-Hosting0 h, w* q3 ^# ?1 I) W2 p
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-5 e+ h5 }* G# b# U' J
Hosting...Your-thoughts2 J( U; c9 T- E* w1 e5 Z; E2 U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
; F. H3 f3 h/ x% U* ?Hosting Providers for PPV
: r$ e4 z* Z; x: z/ h' L- _# vBeyond Hosting N5 d% l" |' \3 b8 c' z8 ^
http://beyondhosting.net/1 h4 I6 @$ s0 ^* k0 v
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
( D E/ j4 p) R) U. sreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when- ]3 U( C5 F: w) z" A
direct linking with PPV. Also, these guys provide great support.
8 e9 ]6 P: B& ]& a( b6 S! zProsper202 Optimized Hosting) }- k; {7 x- O) O' x6 s$ d* F
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
1 z7 x! {6 @; j0 ?CPVLab Optimized Hosting
) d/ @" W$ W& ~. Khttp://beyondhosting.net/CPVLab-Hosting/* }! x7 e: Y2 J! H( N: `# T
Domain Names for PPV5 L4 \! i" n+ B. F [1 ]
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is- K( G( I; u, j5 r7 i Q
where you're going to host your tracking software and your landing pages if you decide to make them.
3 p+ n- c: Y7 w+ {5 GOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
& T2 N0 P, _* k/ F1 g% b$ ubland one is fine to start with, to host both your landing pages and tracking software. The .com,
9 d! m- U! o7 ^6 o$ G.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
/ e; D, ^2 z. ^ Kterm or build a whole website.4 Z3 ^, ]: B- k0 t/ R' A6 Y
After you buy hosting, a domain and get those all attached to each other, the next step is to install
H# U. W2 K0 J" n ntracking software on your domain. This is really important, because it is necessary to track your1 `: ~4 E' J8 F4 Z1 |2 T
conversions down to keyword level so that you can optimize your campaigns. Without proper( C" `5 {1 D8 m7 J" }- |% B. v$ @
tracking, it is impossible to know what is working and what isn't.* y' T. n H) r: n& C
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software& O; i3 ^; |% f. ]5 g; `: f. `0 K! e" Q
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
9 A3 {* B, i/ H: }1 F! s1 ZProsper202; y2 g% m2 O0 O2 ^
http://prosper.tracking202.com/apps/
" F% A# M0 ?! O0 j6 mCPV Lab6 i4 ]0 Q: `& v6 ^
http://cpvlab.com/
# A& j1 e! E+ z* ? GCPVLab Help Videos- X/ ^) Q# E3 E8 ^: B; u; D, F
http://ppvlab.com/oweiw/oiurw/vdm.htm, C2 H5 K, ~* t
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
/ ^% c3 W8 T' [+ Kindustry standard.
, J3 I& _ D- ]4 ^9 m4 k* O, G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
6 b2 h) K) k) ^, B6 ^3 nCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
% I1 Q/ {! t5 J _3 s# |) A* egood support if you have problems with your installation.( L2 X8 w. B! L& ]
Tracking 2027 u1 c/ \0 s5 D
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
, P& }+ y i- o, Ocampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user$ A! y$ ^- J8 Q7 W. H6 V! A$ g. f! N
area.
2 J& [3 S+ N, ~7 z5 I, C1 |If you choose this option, keep in mind that your tracking software, one of the most important parts of/ t2 J4 F6 v0 U9 u
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2028 X/ s* {# t. @8 ]# h: w8 @. ]
interface, and their hosting.
x. ]$ q4 B8 o: o N1 oAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords( X8 V' p, J' [! j5 S4 E
and targets which you are bidding on. Leaving this up to chance in order to save money could
9 f0 ~2 q' o- Q/ A7 ^8 x% L& Tpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
9 n+ f5 T! s) U* I9 Qwere using.
/ F# e( L; X3 @9 {" bChoose An Offer' b# d( j$ ~0 W9 O+ f3 ?
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.& @& x9 }8 Z4 D+ o3 L4 @
Lesson on Offer Selection
. Y4 |* o; s5 zhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers+ U$ Q/ }9 M8 l8 @
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
: p1 p8 l3 p2 c4 R2 f6 n' s2 ETo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
6 s6 I* g, p) b+ u9 Y& l! `LeadImpact as the traffic source.- u) u @2 b9 T U2 b# k7 C
Now the best way to learn how to put all of this together is to just get started. For some variation in5 U: W) G7 r6 h1 X1 h# i
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked% ]4 T: C; V$ W) X3 e
campaign.+ k' M5 |9 ^) O3 N( P% Y
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first) F" z* @7 o. R3 D# O; y
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says' {) F. O) m- T( m& Q' P
that all traffic is accepted.
' f5 T1 |0 e% J" ~) d4 I0 N1 k9 A: UFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.* S6 m( R* O4 g$ ~+ J% q$ _
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can; T/ g( |8 G8 t) @- N
get creatives like banners or images specifically for the offer.$ M6 S% C1 f. R& a, h @8 L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
; d& e$ v* Y$ WBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can5 ]* T* {2 y- R! C! i, @
track my keywords. Without doing this, it isn't possible to see what's converting.
5 b) G/ C+ I6 w6 I' I% L) F; B7 iIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:, e% ^3 m; Y+ P$ F8 i$ k$ D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
. |: f8 V2 Z% i! j- u+ ]In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the( i* u- Z1 S5 T6 K3 a
bottom of the page:- c8 x# M+ G9 }; Z" T
Next, I have to cut and paste this pixel into my offer at Ads4Dough.& c1 v$ ^: J0 l& A, y# d2 M
Click on the offer → pixels → Add a new pixel and this comes up:; G( w+ F7 M0 L' o- E7 W
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
$ x X) J- a6 T3 C5 \( kfrom your software into the box that says 'Enter URL of image to load'.
C8 d8 \/ H& F8 }Once you do this, it should look like this:
1 x$ b; s. S' N9 W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 108 |* _3 E6 [% o0 [3 o6 k( F5 D
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:. }$ Z8 a* z8 N- X3 f) o
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
3 p! [: K; M. a6 Q; W; I1 pProsper or CPVLab.0 r/ M$ k# `0 E3 P$ Y5 q
8 g- {" ?; D- u+ O( }: {
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