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PPV GUIDE [PPV新手入门][28页]- G3 M2 P, u- S) l
详细的请下载电子书！
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7 J( O- y) l; K3 x
Newbie Guide: b5 ~/ ]& d C* W6 W( T
PPVPlaybook.com$ u* s; a0 a( _: K$ w+ [! G
Tracy Shaffer
V$ Z, ?3 w \. SDavid Ford
P; s' o: u6 t7 q+ s+ m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 11 O) Z" [' v" L) A- m
Getting Your Mind Right to Start Affiliate Marketing
U4 o X* \0 pThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
" X9 g. p: {2 N3 z1 R) M- I `5 B. ]( [ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
+ w4 e$ X5 e y! qyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
: o% K% i- p3 ]6 \& \" l8 Owith any success, these claims are laughable and far from the truth.3 ~' k3 X/ \8 Q) ^7 W$ X
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash% I) v7 [( |2 O/ |8 @
flow management. The main benefits are the low barrier to entry compared to other businesses, and
) n, ?; X; L8 x! c1 }the ability for a marketer to be a one person shop and make an incredible amount of money with low
( J/ Y) ^3 m' H9 h. [! \( \9 l. aoverhead.
$ s- @; g2 g+ f- L7 ~* P ZThe winners in this business are the ones with persistence when nothing works, who know there's: E; Q, M1 z9 q( [! H+ ]
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.: F4 h! U' H1 x+ H4 a) m
The cold hard reality is this: virtually everything in the space is changeable, what worked today can! {- E' P) A/ ]# k' t/ |$ Y
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
% d4 g4 v7 z: v$ b$ W, q. ^9 X3 W( GMost of these things happen suddenly and without warning, and they all contribute to the amazing
L9 A1 |5 E. c r) T& ?learning experience available to anyone with a few hundred bucks and the ability to open an e4 F& P8 e/ T0 @- J
advertising account.8 S0 [, h7 ]$ Q/ I9 g# n
Your competitors are willing to work at this around the clock. This isn't a push button, instant business8 z$ u2 y4 Y0 O' J; {- d
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
4 M; b. b9 R: ^( c/ nmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,; ?& [$ \: \# |8 A. l4 v
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
8 ]9 D5 h) }1 h6 x& p( }2 cWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you4 E$ T% B7 M5 i; x! a5 }" x: G
started building PPV campaigns right away from start to finish. With that said, time to jump in and get4 v% n" F8 Z% s1 H) ]) m' u' I
started building./ x- k2 T/ v; X7 S! _; P
Things you need to get started:$ F1 s& T. h. ?* m2 m
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)5 A! s1 U3 @8 e7 K% q
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)& |/ S1 C' X. y2 Z1 I) m5 |
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
# @$ M6 A" h/ x+ t" H9 s& H: t4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab), g" y; E) u+ e2 X6 T- t* a
This guide describes from start to finish, how to get started in affiliate marketing by running traffic7 \: {' @% Q1 @2 F
with PPV.
( ], t7 z9 E. j; @( j; z' `Basic Getting Started Definitions; e1 e" `( U3 r1 r1 x# I0 i
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
4 n* }; A1 f/ I0 A3 S; Daffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
, V# w2 q4 A- Q5 G% Z5 y1 Y, ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
- g+ f6 m- g3 ^+ a; F- j/ ~( g# Ltypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).4 O8 B$ m# ?( I) `
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
& {0 s; _. L/ U5 l3 treceives a commission on that product. An example would be the Amazon.com Associates program,2 e7 N+ Y4 m+ x. e2 g1 _( ]
Comission Junction or Clickbank.
; g" x# e* O' j! U* Y, NCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
: z$ v% _. z. G: }' E( Y1 v. H. ~; Lan action like filling out a form, submitting their email address, signing up for a service or sometimes$ w- M. ^; k/ f m3 y
buying a product. An example would be Ads4Dough or Neverblue.
N, f2 m. t; d6 R' y( sAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's# A' Y, Y& X; a" h! D1 A
account, getting the affiliate approved for offers, bumping payouts and just about everything else
- O6 R4 B! m) ?& u& Zrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
7 u( [, y1 o9 G; A" Sright from the start can really help you.
( W. o3 d% K) B! O2 y/ k& ]# m& h, PPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served* @, n4 D5 _9 L/ ?) p
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
" l* [/ i; `) i- V2 `! ~/ qview, starting anywhere from .01 or .015.
# z j% Z; f3 a6 n. y( sIn order to use this type of internet traffic, the affiliate can sign up with a number of different
1 O% z: y6 O* Z: ]* G, D- X$ B# g5 ccompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,$ j- X& ?/ p" N1 h
MediaTraffic, and AdOn Network.! x/ ]9 l8 b: { ^( _0 l; `* s
Don't popups get blocked by pop blocker software?
% y8 i# \6 a$ G7 ]No. Popups are served in a new browser window as if the visitor had opened the new window
( L3 m2 d; c+ j: F) Wthemselves.
+ b6 f8 i6 C. L% ^How many popups get served to the visitor?
S- v* l& d4 f, N; d6 RThe number of popups served varies depending on the PPV network. Some pop more frequently( @, i& j$ c/ G& y
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by/ a! D7 q+ O4 O- f3 F0 i
serving this kind of advertising, so they have to toe the line between keeping their software' U9 u( D/ P: F/ a
downloaded and still making a profit.
4 p/ y1 J5 I' x8 b, L: yIsn't this type of software bad? Why would anyone keep it on their computer?; p( c( x' o O8 l) r
No, this type of software doesn't harm the user's computer.
2 ]3 g& m) Q4 |! _! {+ }, `Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,+ v5 L+ {$ v0 S1 C
toolbars or videos to place the software on their computer. The visitor keeps the software in place so6 Q% ~' e0 j. L( _5 A2 v
that they can continue to have access to the incentive.
4 e% K/ L/ k. l/ V6 q y! z' w4 w$ \© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3) a) d4 Z! u8 d' o( j
How to Get Accepted into a CPA Network4 N: a8 G$ }- o4 g8 a
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
' b4 E! e, v" G0 R: Lto start looking for networks is Offervault which lists offers and lets you compare payouts across) D6 \. P/ y* _/ @ N% \
different networks.
, i1 N: Q2 f6 i& C$ E; v' m' pOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
$ s3 u: L4 e8 ~* m: R" d1 mapplication and be as specific as possible about your promotion methods. Usually some time after
9 h5 B3 G4 ^2 xreceiving your application, the company will call to interview you. The phone interview is a critical
$ K8 h3 H5 x: Rpart of the application process, and most networks will deny your application outright if they can't get" T+ S( ^/ L2 H' t# K6 H0 f
you on the phone.
7 A) |( V, {1 L3 [$ DOften, the person who does your phone interview will actually become your affiliate manager after3 m- a' f) z K3 m! G' g. Z* p! p
you get accepted, so it's a good time to put your best food forward.' n& z) ~8 ?8 E B, x/ d9 S( E
You might not relish at the idea of someone grilling you about your internet marketing methods over n8 y+ y9 P- h! H/ c
the phone, but trust me, this part is critical. Have answers in mind for the questions:
/ h# K+ E8 r1 M% ?; T2 [! n: ZWhat methods do you use to market offers?! Y( x' F3 A& p" j& @3 j
Do you already have a website you will be using?; M5 C& r) C+ m* g' h' g
How much is your advertising budget?
, I; t" ?& Z1 C e5 IWhat other networks are you a member of?6 u0 z; G) p, B5 h. A4 T
Who are your affiliate managers at these networks?$ W: L: }) j5 [( f, d1 K
Do you use social media (Facebook, twitter, etc.) to market offers?: ~6 c8 f, T5 Z+ g' G/ \7 U6 F
How much traffic can you drive?
- B0 D9 r1 \, j, r( `Do you have a personal recommendation from anyone who is already a member?
0 I* S. ]4 q$ p( f7 z5 @2 j6 LOnce you provide satisfactory answers to these questions, the network will approve or deny your* C0 m ]& O2 d H* P: V9 ]. L8 E
application. If you get denied, just keep applying or call someone on the phone and try again. Be5 \6 m8 t' V% h" W9 {3 S" a
persistent. Also, getting a personal recommendation from someone who is already an active affiliate6 y9 K1 a9 y( U# p
for the network can be helpful./ |# Y" V5 R7 G' D
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate+ x8 l7 \% E0 i$ Q1 m
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network. m, A" S) f" j \8 q5 ~" N- Y# A
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know" @1 S0 s( K, w1 F% O( y
people can open a lot of doors as far as networks are concerned.
# M$ T* u9 K ~. MAfter You Join a CPA Network
9 q+ ^% W+ P" BOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager' F4 }& i5 ~* x& M) `- u
and make an attempt to get to know them a little bit.
! v6 y+ \7 K q% nFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their# E- P1 \, ?7 a8 s0 q9 D5 [2 G
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
7 Z7 ^( e5 v8 o) p$ R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 46 R |5 J) Q" S* N4 [# |- I( w) a
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
, |$ D5 B1 L' N& {% Q R6 @7 ^bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
! ~3 R7 d8 Y5 Femail.0 I8 |* @8 ^0 M; w1 d5 [% A* u/ d
For more helpful info about dealing with affiliate managers, check out:& O# a6 ^8 c" X H+ w( w
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
% m( ]: Y7 q( F' ]0 T3 v: rhttp://www.mrgreen.am/affiliate- ... iate-managers-want/7 O7 b- N; S, c9 O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
C# ^/ G9 d: v5 ISet Up Web Hosting
5 z$ h5 ^6 C7 n: x1 JGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said* D* s! w4 ]0 ?6 o- @" v; v
about internet hosting. In general, you get what you pay for with hosting. When you use a shared- K% y: T2 A5 S
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
# D7 D) ?' C) I, s. ?whoever else is on the same server as you.2 Y8 u/ j# L4 C* ]' J- L
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
8 J4 z2 S. d5 ]8 ~6 aenough that the visitor can't close the window before your pop up is even shown. You have about 3* K. {% o" q3 @" G
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
3 z6 v, L6 D% D [9 p5 ?' O% C( HTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
5 ]9 l; Y) o U: C- a) whouse full of roommates (hosting customers).3 x8 c+ Y; v( u, m) J- a5 I
In shared hosting, this is like having roommates where everyone has no specific designated area inside
' I1 J6 C# J% ^* H6 Dthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
! m* V+ T | l7 ]5 Qfit.7 j; Q) \ H( T$ s/ @1 U
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
7 T2 g2 h0 t( R( M7 {3 athe rest of the roommates, by virtue of simply needing more space and resources to accommodate
4 _4 N2 W$ d; [ Ytheir food. Everyone else's food in the house has less space to take advantage of.
% w' N& L0 V; _; I: |6 s: fIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
?5 x9 p. Z8 s* A' W9 u; Fany type of hosting this is a bad thing, and especially while running PPV traffic., s' P# {4 H+ G0 Q
In the case of a virtual private server (VPS), everyone in the house has their own designated space
' L p/ B/ o6 d9 sinside the fridge to put their food, and other roommates can't come into that space. The server is
2 D' a' Z: I: kpartitioned, so that each customer can only use a specific amount of resources at any given time.
4 m, b, w, e& z8 e% aA dedicated server would be like having the whole fridge to yourself. All of the server's resources
# _ W q+ b) I" s% B hbelong to you and no one else can use up those resources. This makes it possible to serve much more
; x1 a; v! l* jtraffic, faster.
5 s$ i: M: s1 z/ A- x9 QAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.1 O+ V& K6 @+ Z1 X; {6 F5 T W
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
/ ]$ E) t e k( `) `* K* Yhere:
5 r% p1 M$ ]4 i2 Z5 nhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-+ D r- H" a9 B! u6 w
VPS&highlight=hosting
8 ?; I. `0 e \' C. DDedicated-Hosting-vs Shared-Hosting
, c2 s7 j2 D7 V/ |0 L9 r5 r, s Ehttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
2 ?2 D/ ^6 X f0 m* ?# o% U* GHosting...Your-thoughts
/ i; m" M8 S& |" s n# | |9 z2 r( T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6; p" o0 ?" S9 T
Hosting Providers for PPV
) S) |; F; w% H8 NBeyond Hosting
8 v: W( f; u- H/ R2 {http://beyondhosting.net/* ~, b! i$ m+ W3 r
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
% y5 f7 f9 A) J4 W4 [: n* \receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
, L" ]0 m, C. Z0 J1 s, f: idirect linking with PPV. Also, these guys provide great support.
% Z0 h9 a+ e# t' B2 U7 W% X# |5 X+ ~, O- wProsper202 Optimized Hosting0 V/ \/ g m. ]
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
! G' y1 p4 |" b! _/ A* F$ dCPVLab Optimized Hosting
# X5 e6 M# l6 G8 G/ X4 f# _http://beyondhosting.net/CPVLab-Hosting/
; q0 R6 M l" C/ s7 P3 r1 DDomain Names for PPV1 ~* p% t) X' j- y7 B
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is9 ~! ~, I4 R& K4 K' t: ^, Y
where you're going to host your tracking software and your landing pages if you decide to make them.: o- S* z3 W( Y+ X( Q+ o
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic, ]. ^1 L8 `: p9 I
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
/ x0 A% S$ B( O; r1 h.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a" k! }& E( a7 M+ a2 ?
term or build a whole website.
1 W* @# n9 Z3 Q$ X( Y4 OAfter you buy hosting, a domain and get those all attached to each other, the next step is to install" m4 F5 k+ F7 K, [1 M5 v
tracking software on your domain. This is really important, because it is necessary to track your
) J+ S r2 _% h' xconversions down to keyword level so that you can optimize your campaigns. Without proper
! E: b$ p1 | @; Y0 R7 ^% ztracking, it is impossible to know what is working and what isn't.
# d& Q8 T/ `- QTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
8 {' R6 R7 v5 W! w# tis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.. H7 w8 A1 \" y, m e
Prosper202
) x5 v5 y3 {6 O$ E( q: d# Ohttp://prosper.tracking202.com/apps/6 ]- y8 o9 T. R. l* X9 V
CPV Lab
- c7 |; p e, phttp://cpvlab.com/
0 l( S# g* j7 A4 a5 Z, m9 T) [CPVLab Help Videos% c( ?/ b, ?% Z# R, h
http://ppvlab.com/oweiw/oiurw/vdm.htm; e4 h0 R; p! L/ u, q+ l0 X# o- |
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an" e& k+ G9 l; O; P( n
industry standard.7 H# X% H$ v& `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7# A2 G( q( l5 L w J* d
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from, M% r$ b# G" U8 w
good support if you have problems with your installation.- E2 l7 @+ v7 X* S' {# S
Tracking 202
# |$ c6 p5 a0 h% }! yTracking 202 is the hosted version of Prosper202. You can create a free account and then build your4 ]" u& W4 ]" N) n6 e
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user4 V+ A: A. ?- O: V! u1 k/ j
area./ Q$ B6 z& f+ H, L
If you choose this option, keep in mind that your tracking software, one of the most important parts of
! [. M# K5 P! Y2 g! z2 f8 wyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202; m2 \$ w; y7 l6 G7 t
interface, and their hosting.
; c; H- j- N; {" VAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
( b- \0 P3 b( s; N. s: v0 o( j" Cand targets which you are bidding on. Leaving this up to chance in order to save money could: Y* F6 I- w$ k- I
potentially leave you open to huge risk if someone else caught on to what offer and keywords you3 ~. k1 g, |) j( o% ?% W U
were using.
7 _; Y$ H/ }# `Choose An Offer @$ k7 k* |0 i" \( O" A, i6 h" A
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
$ y$ f O9 p( z) Q- o# ~9 }Lesson on Offer Selection8 t# q* o0 i; r
http://www.ppvplaybook.com/forum ... on-Selecting-Offers. X8 ^* m# c$ E, G6 u
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
! a8 D) r5 R, ]/ `/ L5 R# Y4 ~To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using' U) C6 [0 Q& d( Y5 l c
LeadImpact as the traffic source.
* {& Z5 H. F+ V0 j7 T5 w7 r) kNow the best way to learn how to put all of this together is to just get started. For some variation in3 p5 G6 S8 ?( Q5 d. {/ X" \
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked2 h+ r3 P0 o# i% H: I
campaign.
( S8 W, R+ M9 I* v7 jWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first& _- y$ o* C- _3 j
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
2 ~3 a/ n$ Y0 b4 q A, i9 ~that all traffic is accepted." L, S+ ~6 c4 j% [- k- E) w
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.- e) i k8 o; \2 t6 [; X
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
7 _1 E/ G# R: @get creatives like banners or images specifically for the offer., o8 @. }' G8 [! j6 i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
7 }5 O1 [! ^2 H: p$ m3 q7 t0 UBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
% w7 R& w- P. q' Z- z1 O+ }3 ktrack my keywords. Without doing this, it isn't possible to see what's converting.
4 x+ o2 S0 m0 T3 S# P5 f& W# K4 xIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:3 ^5 i$ t: z9 g* y- U- H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9& W" M4 A1 ^9 g b% c' ^
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the, T& k8 i C# U
bottom of the page:2 d2 O" Y/ C* g8 o z5 p
Next, I have to cut and paste this pixel into my offer at Ads4Dough., {* o2 f1 i4 J7 d0 j7 s0 d4 z- ?
Click on the offer → pixels → Add a new pixel and this comes up:" Z% \: q: O' ?
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL. ]1 R5 N4 J/ O/ h [
from your software into the box that says 'Enter URL of image to load'.
5 k" z% \! O0 j; G+ VOnce you do this, it should look like this:
/ U; h+ }" a3 E# ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 109 Z& r+ L( Z F( g, A0 g. v
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
$ w! |+ K+ B, _Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either8 h2 M' e% U1 j$ `% C. L9 r A
Prosper or CPVLab.1 o( @, y2 [% f6 C X" i
# {7 j6 u% W0 T$ G+ i
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发表于 2012-12-27 18:47:17
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