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PPV GUIDE [PPV新手入门][28页]1 d# }- l- O4 u0 `
详细的请下载电子书！1 E4 k. p3 A2 R* u" G. z) P
! W: _/ Y+ m! g( K- L+ {* l% u | x$ ]% U! P; ?
Newbie Guide
4 C+ t6 A9 z% O0 p7 d8 `PPVPlaybook.com
! f( ?" y1 {5 B/ t) O H; G E" x; _Tracy Shaffer
5 Y; @# \+ ^! r6 }David Ford, I6 D2 J, f: B% `1 @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
r) ~- }) {( p7 D% iGetting Your Mind Right to Start Affiliate Marketing( Y: X8 p# C, B) h) K! \1 w8 O; K
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an3 [& F5 c# N3 f, e0 |
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where! Y: r6 g k' z- M2 o. `/ G
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing2 Z3 Z6 ]. A1 y( L, t+ b# R. p
with any success, these claims are laughable and far from the truth.
. n1 A. n( |" E0 g0 T$ WAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash/ f0 m0 d/ p( y7 b
flow management. The main benefits are the low barrier to entry compared to other businesses, and9 d; q$ y5 @# n4 e# G9 P2 Y; ]0 x* b
the ability for a marketer to be a one person shop and make an incredible amount of money with low
, w @" n5 M2 b" [overhead.2 X( T: P, x5 E
The winners in this business are the ones with persistence when nothing works, who know there's
9 d0 l% |% ?. ^plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.# V( n( s1 Y# ?, [4 ^& l& g0 h
The cold hard reality is this: virtually everything in the space is changeable, what worked today can+ A B3 h+ D( Y9 K% O0 Z9 s
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
" k: m( w( a/ y! G! l1 HMost of these things happen suddenly and without warning, and they all contribute to the amazing) M6 k! ?0 c6 U r* |5 u
learning experience available to anyone with a few hundred bucks and the ability to open an
# s( `, @; { }advertising account.
- k- u- d/ g- @" H7 _0 GYour competitors are willing to work at this around the clock. This isn't a push button, instant business
! ]9 D" ~7 \# Xwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet' }9 z* L4 i) C5 H* E3 y% W
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
@# o8 Y* q4 E% m) b( G+ V+ xtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.# V5 \, ^% M' _9 O: q1 Y; l
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you0 U0 N* m$ z0 l& n2 m( `7 d
started building PPV campaigns right away from start to finish. With that said, time to jump in and get; @% W* {+ W) o' m+ H
started building.
5 E+ _+ n" t2 J7 MThings you need to get started:( d2 A( {4 a! V7 J; b+ p$ w. h- U2 z
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)8 y9 M. O2 y# t9 `
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
/ r/ H- ^) H, e2 K( \2 E) Y3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic) L; L* ^) _, P3 E: o
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
2 s1 B" y* D/ k8 ?This guide describes from start to finish, how to get started in affiliate marketing by running traffic
5 G; d& D" N- s' x! V' ~with PPV.! J3 U0 u! @- J) y
Basic Getting Started Definitions
* ]5 F1 ?& G; |Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
) } @$ ], p" Z8 @$ V3 jaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
* W: w0 |% V: N) J" M! z- d# l5 _* R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2" c* Y0 f8 r+ j1 n+ M8 ~" M
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).4 b- ^9 l4 Y5 F; u2 m
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate- T: V4 h& j! S* `8 i0 z( n6 h
receives a commission on that product. An example would be the Amazon.com Associates program,
5 P( m/ N& D# K8 F WComission Junction or Clickbank.
6 H9 c; H9 G1 Q- `. B* sCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes \( t6 p% z \) ]- @
an action like filling out a form, submitting their email address, signing up for a service or sometimes
8 F t5 K% U% Z& t- X6 u" Sbuying a product. An example would be Ads4Dough or Neverblue.) |7 M$ u1 M6 Q$ ~+ V# y
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's' Y: e% \0 F1 H% o: S8 q v; S
account, getting the affiliate approved for offers, bumping payouts and just about everything else5 L2 M1 ^0 o! b. I, h- D* ~6 X
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
; V0 a$ \5 y6 P" \6 x- D8 {9 k$ Eright from the start can really help you./ T. N3 B- C/ F5 ^$ o# s. o
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
& _3 B2 b* `6 d; I5 B+ v/ f+ Pin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
7 n$ }; |8 l7 G2 m8 Y$ sview, starting anywhere from .01 or .015.
7 W* Y M0 E; H# DIn order to use this type of internet traffic, the affiliate can sign up with a number of different
2 m3 K& w. J! p% q) K5 dcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,# y4 D4 H! |' ?; y1 ?+ d- R' k
MediaTraffic, and AdOn Network.1 A5 o5 v1 ?6 ?& |0 d
Don't popups get blocked by pop blocker software?
9 C/ M2 Z# \, I1 pNo. Popups are served in a new browser window as if the visitor had opened the new window
/ c2 C' [- Z$ i/ L$ ethemselves.* t+ W- E: K& e- a0 u
How many popups get served to the visitor?% F& p! o4 d) A/ F7 L% W) X! @" `
The number of popups served varies depending on the PPV network. Some pop more frequently
/ T* ]! H7 z' `" G(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by2 T" g4 v" s6 `3 H: E. J/ @
serving this kind of advertising, so they have to toe the line between keeping their software3 T- g0 }5 T: N9 J
downloaded and still making a profit./ i+ }# S" w# j, x
Isn't this type of software bad? Why would anyone keep it on their computer?3 \; O. |) d. W- [5 Y0 E4 E+ D
No, this type of software doesn't harm the user's computer.+ _+ D w x9 ?
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,, v8 a! M0 ^! F; E, }1 r+ k0 R
toolbars or videos to place the software on their computer. The visitor keeps the software in place so2 W( W6 f# j9 N- A4 `
that they can continue to have access to the incentive.4 J. G" |2 g3 a. p6 K* u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
2 Y0 ?0 Q5 C5 lHow to Get Accepted into a CPA Network# t. Q( G% w4 H; i. U9 A3 y `- g
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
& K0 {4 e% j* U6 [to start looking for networks is Offervault which lists offers and lets you compare payouts across
5 e2 V; u6 R+ [/ p* _different networks." }8 _" \) q' `- V
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)) P7 y/ p _& @1 E( C
application and be as specific as possible about your promotion methods. Usually some time after
, h7 e! e/ `3 O. Q2 i( Nreceiving your application, the company will call to interview you. The phone interview is a critical
* C4 V9 |3 J+ \1 xpart of the application process, and most networks will deny your application outright if they can't get
* R# Q3 }3 p( Y( b$ E" j1 W# a+ s$ o; tyou on the phone.
( X) G+ K& |7 TOften, the person who does your phone interview will actually become your affiliate manager after
; j% ^# l1 j- o$ ]) {you get accepted, so it's a good time to put your best food forward.
0 y' r$ Q, j8 P( PYou might not relish at the idea of someone grilling you about your internet marketing methods over: J+ k/ U8 I$ H& X. D4 V9 P
the phone, but trust me, this part is critical. Have answers in mind for the questions:
- `0 K; F1 o2 o9 \7 W+ W" ^) xWhat methods do you use to market offers?3 L, [ _- q7 m* _7 P
Do you already have a website you will be using?2 e# g* A; w/ s7 l) I
How much is your advertising budget?: |( `1 b7 L9 A
What other networks are you a member of?, Y3 ?) @& a9 x. e( [. A7 X7 k
Who are your affiliate managers at these networks?' O* G' ?+ p* B5 O' t @; i, U
Do you use social media (Facebook, twitter, etc.) to market offers?
8 I' L0 B$ K+ G* X1 |How much traffic can you drive?6 T: h0 x; ~3 G0 r
Do you have a personal recommendation from anyone who is already a member?9 K! l" N& Y, l }) @ E
Once you provide satisfactory answers to these questions, the network will approve or deny your! U5 x+ s6 r: q4 F
application. If you get denied, just keep applying or call someone on the phone and try again. Be
, k: |& P [' Q& N0 opersistent. Also, getting a personal recommendation from someone who is already an active affiliate
( [, h, l; c$ k* p) ?* j) Efor the network can be helpful.
/ G K# Q. y. c7 y8 u* G1 ETo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
; o+ c4 H2 ?! P; c7 r7 eSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network, y" g% Z, C: M- `) Q* p
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
! L7 L# {* w1 I$ J" v! Upeople can open a lot of doors as far as networks are concerned.1 E8 q/ j2 a/ S! h3 L/ W7 a4 f& o
After You Join a CPA Network$ ]2 w. f! Z, X0 ]7 F) S7 Y9 ?
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
) f, C. ]- o: {! n, {2 ]and make an attempt to get to know them a little bit.* O0 e7 Y7 w( U8 V
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
, ?/ E0 d* v1 [: h7 _- s# T4 Bweight in gold. Start feeling them out from the start and try to get to know them. Once you get7 Y+ W" ]0 z8 \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 45 v F& I2 [4 y6 p% u
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout$ o1 g( q1 v1 X; ?
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus; C. X! i8 h3 ~. Q8 _$ L
email.; Q1 K: G" M* c. ^' h) B" i
For more helpful info about dealing with affiliate managers, check out:- g- J, l# r( s; n% d4 V
http://ppvplaybook.com/blog/musi ... -affiliate-manager/4 K5 w- r5 P$ g5 {+ G; c0 R4 J
http://www.mrgreen.am/affiliate- ... iate-managers-want/# C) r7 B3 O' y/ n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 58 u- ^+ ]' p0 T9 l
Set Up Web Hosting
9 N4 g: m+ s) A# L" HGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
- a h @2 l$ Yabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
9 b/ P$ F4 |( h$ b3 }1 i+ v; [host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with4 P* H3 H& q; T, \$ z
whoever else is on the same server as you.8 f$ p/ Q6 P8 |1 {4 f/ I9 {' `
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
) h, i" i+ a% d% Y. ^& venough that the visitor can't close the window before your pop up is even shown. You have about 3
7 F3 Y& f+ l. X: e, wseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck./ e0 r4 i8 k- x; c; J; w8 ?9 I
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
. z' F# p6 y2 g. \1 c7 mhouse full of roommates (hosting customers).
9 w2 T; u; A6 l* BIn shared hosting, this is like having roommates where everyone has no specific designated area inside
; E; R+ w" Q& e! Y; q6 f, @& Jthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
1 S# T' v. P" f6 {5 r8 q- K3 Pfit.
7 m3 x E7 V( X) QSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
1 T" L& M: j+ c$ @2 y( Tthe rest of the roommates, by virtue of simply needing more space and resources to accommodate5 |+ k/ g8 Q: C1 x) [% n% |# w
their food. Everyone else's food in the house has less space to take advantage of.& k6 Q+ a, x1 C+ X2 b
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
* Y4 R: J% t0 T) y: _: yany type of hosting this is a bad thing, and especially while running PPV traffic.) w9 q4 {$ ]) g& E* ]
In the case of a virtual private server (VPS), everyone in the house has their own designated space
2 j% \: {8 t$ O! ]inside the fridge to put their food, and other roommates can't come into that space. The server is# n3 @# W* w# n3 y
partitioned, so that each customer can only use a specific amount of resources at any given time.) ]# @0 ]! K7 y# S
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
- q q* n1 b' d& N/ H5 Nbelong to you and no one else can use up those resources. This makes it possible to serve much more* \2 q2 x% Z) t
traffic, faster.
7 {" D0 O6 f* sAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
# O8 J8 K. S' S- i$ w7 ]+ _Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
! t+ L- ]' P9 [0 U( Z1 T7 jhere:1 B8 ~3 l& S5 }# n- h3 E
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
9 S9 j; G& V3 J0 t( N0 J5 EVPS&highlight=hosting
) [) i& X2 l, Q0 \% _Dedicated-Hosting-vs Shared-Hosting
0 M I# P3 r. B" Mhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-( Q1 G6 }- O- V2 s/ @
Hosting...Your-thoughts
# s) i Z' p9 M! V3 O- H" ^# W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6- N q* f$ m5 e' C9 S; H4 R7 x; g
Hosting Providers for PPV
, p/ _, ~7 j p: b( n: U+ C6 _2 aBeyond Hosting
3 u/ A3 U0 \0 y* M3 B! khttp://beyondhosting.net/8 \+ I3 P( q. b
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment& `) i2 C3 S' T3 n
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when: a# Z1 Y; n7 n2 N, X$ i* g, H: z
direct linking with PPV. Also, these guys provide great support.. e3 x0 m. t8 z4 ]" w3 s
Prosper202 Optimized Hosting" O& r) L4 H: p5 _" Z- }
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
3 T5 X& C' {" U7 j8 O3 ICPVLab Optimized Hosting
% Z3 G! ?: H% ]% Whttp://beyondhosting.net/CPVLab-Hosting/+ T( S% @5 ^' h0 @7 ]# e! C/ ]2 Y5 b
Domain Names for PPV
" `3 G) O4 _- a6 z$ Z& SOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is" e3 a9 k2 {% n4 C6 ~' Q& J
where you're going to host your tracking software and your landing pages if you decide to make them.
% U. |( n8 t& S* M ]) y: C6 |Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,9 \+ r9 L B; P
bland one is fine to start with, to host both your landing pages and tracking software. The .com,. v1 l+ V( E3 X0 h* H$ \
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
+ N- d# j, j# k3 I$ C7 }term or build a whole website.& n6 a, q3 V) i6 ^
After you buy hosting, a domain and get those all attached to each other, the next step is to install
2 ?2 X: a9 G5 ?0 V3 E$ Y+ E; o+ mtracking software on your domain. This is really important, because it is necessary to track your! L$ Y Y2 i0 ?+ T6 ~
conversions down to keyword level so that you can optimize your campaigns. Without proper: L8 B4 g3 A: s1 j
tracking, it is impossible to know what is working and what isn't.6 o' ]6 w# Y4 ^# h9 C: v
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
" [/ ]- H1 p, s. J7 D: {is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.. @0 o7 A5 r' u4 W- N
Prosper202
( f5 f, K6 p+ ]( G( uhttp://prosper.tracking202.com/apps/
% T) D" v4 I$ w# _$ [CPV Lab) I( U9 z6 l: T# A) {# R2 {) C; B5 \
http://cpvlab.com/
, p- N6 `) R% A: T6 eCPVLab Help Videos, a, f( b1 Q, R
http://ppvlab.com/oweiw/oiurw/vdm.htm a, X7 m7 y/ |( y* j( a/ w6 N
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an: q/ w I* ?, W9 N- i' y, z. ?
industry standard.# o: h$ O% |( S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7- G% ^. v9 c y' ^0 H4 K4 m: h
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from d2 t5 u* F4 F V* Z% c
good support if you have problems with your installation.2 ~' r8 e. b, T: [) B- X1 O( x$ c
Tracking 2021 H2 k! s2 Z( X! }; n
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your+ j) U/ W- U% X6 t, v4 e
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
# }( }3 t9 g6 n' B1 }area.
! m$ \0 |+ {9 U6 j; YIf you choose this option, keep in mind that your tracking software, one of the most important parts of
) B$ q% m0 u! t6 d/ x Fyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
( [- _: ?8 b' Vinterface, and their hosting.
$ o. J' W; k( s3 k iAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
2 Z/ }( ]# {7 ^: t! mand targets which you are bidding on. Leaving this up to chance in order to save money could* Y% q7 B' E* }4 s) L
potentially leave you open to huge risk if someone else caught on to what offer and keywords you/ c# O, V8 o0 i
were using.
5 d; E- H/ u- i E) \* LChoose An Offer
7 r' G3 T" T( M! d: P3 jNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.8 a# k5 J( C9 \: C1 Q0 J
Lesson on Offer Selection
1 C5 S4 B8 n3 M9 o+ M$ Whttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
8 ?& \& W( z4 U) x8 W( M+ v' qIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.; J1 @7 Y, U# A9 H5 }% h
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using' h ~! E3 y8 B) _$ Q& J
LeadImpact as the traffic source.9 b' h: f( n; I. j0 N
Now the best way to learn how to put all of this together is to just get started. For some variation in& S) }* l1 X1 C% ]
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked0 W1 m# a5 j4 i' x4 V
campaign.
) {4 ]! M& ^3 y; q% X7 t; CWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
1 K# v, V* t4 _% }* k; Hpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says! r% h p4 t$ M. x' c2 z/ c: Z
that all traffic is accepted.
" g" U8 i2 Z R ^) x& m! [First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
/ e, d: C5 x' S* \4 XThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
! u& j6 X4 f0 \; N1 Mget creatives like banners or images specifically for the offer.! E" M- w/ r; H# }8 L T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 83 i6 i ` e' V. e" t
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
' K$ X& z$ M7 m# g4 Ktrack my keywords. Without doing this, it isn't possible to see what's converting.: `6 N2 U) o. q8 l+ Y5 z8 u O; a
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
$ X- H, I2 g# w+ m) r! m" @6 P( Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
" ]! b; M% p# u3 | uIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the! F2 [7 ^- ^' {, Y
bottom of the page:
7 }: J$ f( h: E! UNext, I have to cut and paste this pixel into my offer at Ads4Dough.
6 Q5 B$ p4 E, k. C, z2 N: x; e( mClick on the offer → pixels → Add a new pixel and this comes up:( S# {* [5 A* h. e- ?
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL6 k0 N/ o6 ^# Z4 R: W) I
from your software into the box that says 'Enter URL of image to load'.6 d0 }6 O- F0 v
Once you do this, it should look like this:
! }8 K2 E4 B; d B( M" Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 105 d8 h1 |7 Q% w' e; y: }
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
% R; w. x2 h# b8 sNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either0 L* x* N1 @" {" I4 z
Prosper or CPVLab.+ |3 C1 y' y! W/ H
* [) ~4 M! J( N; n- E% M& E |
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发表于 2012-12-27 18:47:17
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