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PPV GUIDE [PPV新手入门][28页]
* ^5 }/ a6 E4 Z6 x1 Y详细的请下载电子书！( Y Z7 k" f; X. O6 k" p d
& K/ a0 ^+ x$ _* B; [" m
/ Q6 O3 a Y$ }+ N( y+ j5 b
Newbie Guide
. p: F, ~; [; c% D8 hPPVPlaybook.com+ o8 ]3 a0 c4 {1 v' p
Tracy Shaffer1 W( A9 ]$ S% Z$ m, e
David Ford/ @+ H( E9 ]4 V! n, [# S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
& m. J. f& R$ A8 v: vGetting Your Mind Right to Start Affiliate Marketing
7 y1 u: N7 w: c2 n( u$ iThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an& U% s8 L0 Q$ w' w1 y
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
; Y' N7 B2 {; f* E3 dyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing6 L5 ~0 @2 C" B2 u5 x
with any success, these claims are laughable and far from the truth.* t- i# M& H6 B* [ K; w/ Q& C1 Q
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash: n j8 C: d% O9 J0 Y
flow management. The main benefits are the low barrier to entry compared to other businesses, and
9 k7 \2 A" t$ v/ i( othe ability for a marketer to be a one person shop and make an incredible amount of money with low
3 S4 ]$ g; |$ P1 V# N# Zoverhead.! R( g, e& ?7 d( w. L8 ^0 T8 |2 h
The winners in this business are the ones with persistence when nothing works, who know there's' d0 A w& K C1 e
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.6 D' L2 C* `9 [+ j4 J5 h
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
% Y4 T7 k% F$ x/ C8 T" u% Y3 B* \stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.- ?* S7 L" H. W' \- M
Most of these things happen suddenly and without warning, and they all contribute to the amazing
5 S6 h7 v7 h# j5 Klearning experience available to anyone with a few hundred bucks and the ability to open an r. p( t3 S, ]
advertising account.( V, a1 F, W/ L; g
Your competitors are willing to work at this around the clock. This isn't a push button, instant business+ U7 @; K+ n5 {" z% }! h/ B, e
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet' O$ h: M5 I" I. H* k
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,/ |' g* o2 p: _4 t! [
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.% \& u/ K S( {& }, k7 a
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
$ B- k o! l$ x( L0 }0 R1 Astarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
8 ?0 S# R T' E& f" Z' ~started building.
8 ]+ B7 T0 w5 FThings you need to get started:
2 S% C* R3 e) L' O1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
- I4 m, \& T4 H# P8 L2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
3 i) ^ u1 Z* m4 ?5 F3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
9 F1 K$ U' L2 ^/ d# \( F4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)6 ^2 h% ~0 x2 i" F. Y4 J* G
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
/ A0 |) x4 _- o5 D: w- I7 pwith PPV.4 n/ c5 |; i" G3 x( ~# J6 v5 k
Basic Getting Started Definitions
2 }% E3 \4 l) G" \; JAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more! p) n! r! J' V# E& u
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main" s& I! c5 k4 s3 C3 V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
. C9 D ~) t7 s, N9 |1 |types off affiliate networks are cost per sale (CPS) and cost per action (CPA).( Q' x# u1 |+ k* |/ w# I
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
$ ]( ? T2 M) k C: y) preceives a commission on that product. An example would be the Amazon.com Associates program,0 Q0 ^! N1 b- h6 C/ I1 C
Comission Junction or Clickbank.; f2 ~3 v- q* J, R6 R/ p
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes- i7 n; l; J( o8 f- Y+ i/ x
an action like filling out a form, submitting their email address, signing up for a service or sometimes+ V- `' u+ f% k5 R
buying a product. An example would be Ads4Dough or Neverblue.1 M, i; c% q1 u5 v1 V9 ?
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's& h8 H+ a" W* R8 ]( W
account, getting the affiliate approved for offers, bumping payouts and just about everything else
' P# m! s. m; c- }! G! ^related to an affiliate's account at the network. Having a good relationship with your affiliate manager
7 o/ z' {4 x' b) {& B6 m$ M8 Q9 bright from the start can really help you.: j4 [$ @5 U( X; m7 ^- s. y1 z! f# g
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served. l# \$ {* f" t2 Y P9 e
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
( y6 A' p; Z: i# _" Q9 m) _view, starting anywhere from .01 or .015.
/ X: C. c1 Y3 l( e2 W& HIn order to use this type of internet traffic, the affiliate can sign up with a number of different0 i" h; i2 C2 E) e6 _* ]7 H
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
4 V) P! u! w5 U2 g: J3 i( rMediaTraffic, and AdOn Network.6 b- T7 U. \6 ~6 e" i; o
Don't popups get blocked by pop blocker software?; d; ]$ F% I$ l7 R/ I
No. Popups are served in a new browser window as if the visitor had opened the new window8 u. n9 r% U Y7 Z) h8 M- j
themselves.9 ^6 v- f& m# `" S; Z5 s
How many popups get served to the visitor?3 @4 y# m' e. e$ q3 s
The number of popups served varies depending on the PPV network. Some pop more frequently
( q: [. S" ^; r6 r! U& z(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by' |( V9 t& G* L5 H7 O
serving this kind of advertising, so they have to toe the line between keeping their software4 r+ T+ K2 Y& w- N0 V; K) ?# Z
downloaded and still making a profit.
% p3 S8 k# _' [& ~Isn't this type of software bad? Why would anyone keep it on their computer?
* l( W1 l2 ]/ jNo, this type of software doesn't harm the user's computer.
% L( {& q# _$ |( V& ^! T) kCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,7 u+ p3 d/ l% C9 |. l3 d( j
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
! S3 j9 E0 f) |2 {6 Qthat they can continue to have access to the incentive.0 @5 D4 w3 {7 B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 33 ~& ^2 ]8 M, x: |! [+ a
How to Get Accepted into a CPA Network( H* A0 b ]( Z w% q0 z- I
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place6 @" l7 \9 g! ~/ B
to start looking for networks is Offervault which lists offers and lets you compare payouts across8 B. w( i7 ~5 C1 e# v+ e
different networks.
. K: r& z" n1 R9 F% y3 aOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
, }6 x+ v6 E* \$ Z1 Sapplication and be as specific as possible about your promotion methods. Usually some time after
+ j$ T5 E" F1 w1 b+ ^receiving your application, the company will call to interview you. The phone interview is a critical0 i# n5 H$ ]* Y* E ]" g4 z
part of the application process, and most networks will deny your application outright if they can't get
; u8 H. R+ b' ^) {% q! j( ]you on the phone.
& f: C! X) R+ x8 F# Y4 n D: QOften, the person who does your phone interview will actually become your affiliate manager after) X8 G% O" j9 n3 x. m0 F
you get accepted, so it's a good time to put your best food forward.+ |* o7 q9 X' U+ _, |& K, A
You might not relish at the idea of someone grilling you about your internet marketing methods over
# F7 L B9 \+ y; m8 Othe phone, but trust me, this part is critical. Have answers in mind for the questions:1 _, C7 b( {7 e! {/ v
What methods do you use to market offers?
# f; R3 ]1 d, Z, {, K/ bDo you already have a website you will be using?8 ]; }. y0 N6 T) u1 e
How much is your advertising budget?
' g# X0 L) @' y( Y9 tWhat other networks are you a member of?4 z' T: C0 }$ e4 x( \4 k/ Z
Who are your affiliate managers at these networks?
& q+ y0 q& x, E( m/ J; x! s$ rDo you use social media (Facebook, twitter, etc.) to market offers?
4 k( {9 q1 |# l( S" EHow much traffic can you drive?0 F: @& Q; Y8 Y: [7 {/ `) K7 q
Do you have a personal recommendation from anyone who is already a member?# E; i4 b) h- c; X
Once you provide satisfactory answers to these questions, the network will approve or deny your% z1 q6 P' ] ?3 k! D0 p: Y( `
application. If you get denied, just keep applying or call someone on the phone and try again. Be1 [' C6 A6 b/ m5 q
persistent. Also, getting a personal recommendation from someone who is already an active affiliate6 O8 i% l, X" t1 ]4 t
for the network can be helpful.0 ?0 p! a e6 [: |1 h( q# u7 \
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate- ^3 t6 O: N* N5 G, N6 L+ r
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network8 H0 s7 B9 {6 |0 _ ^
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
, v) l5 n9 F! p1 m8 Npeople can open a lot of doors as far as networks are concerned.
$ i/ t! s. N. _) `After You Join a CPA Network1 L& |) n% |: i6 b0 \
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
2 E. b# J( U- P2 ~! K& Z: K/ p8 Vand make an attempt to get to know them a little bit.
# n% J% l% y% T; E% z$ \ x# {; DFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
; T% z) V) y8 [! pweight in gold. Start feeling them out from the start and try to get to know them. Once you get
2 I' {- W0 S8 |6 [/ P) L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
3 R7 g9 O" Y5 _larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
d/ `, V" O; e& Ubumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
6 J, r9 g& ]0 u3 c, Femail.
0 c' r2 X v1 d. m eFor more helpful info about dealing with affiliate managers, check out:
4 |; ~' A4 t0 Q* Z9 {% Yhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/4 M1 e2 t4 q+ ~
http://www.mrgreen.am/affiliate- ... iate-managers-want/! k( h- d- U. a2 I' I% h% r# e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
- K! s2 P X! n/ CSet Up Web Hosting
- H3 M$ R+ e: d9 n5 f3 zGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said c! b& x4 P7 g7 K
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
- a8 f" h; n- }7 h O, Ehost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
8 I# O; f5 I: f, M9 _0 }whoever else is on the same server as you.
3 h& [7 T3 W* S8 u2 _" gSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast5 Y9 j4 x$ U+ K6 Q8 L- Y( ]
enough that the visitor can't close the window before your pop up is even shown. You have about 3% c- @- y7 i# N7 O" i
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
1 O5 k( Z! a: W& kTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a' |% {9 \. R" d3 V9 a
house full of roommates (hosting customers).7 y k5 s$ l1 C4 @7 ^7 D
In shared hosting, this is like having roommates where everyone has no specific designated area inside( }2 g3 A5 r) H/ [; H+ d
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
4 `& A: ^; \# u* m; [2 pfit., s9 v, w; g: \& \" Q% ^ k4 f5 g6 x
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than- s4 @: v! ~4 \, f9 }6 z
the rest of the roommates, by virtue of simply needing more space and resources to accommodate G$ @* H# A- J' g @
their food. Everyone else's food in the house has less space to take advantage of.
( E5 ]1 o1 E+ Y9 i8 {4 U' \# c" kIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
$ a( b6 }7 ]! E) F' x u* pany type of hosting this is a bad thing, and especially while running PPV traffic.$ G" }5 E3 ]. c
In the case of a virtual private server (VPS), everyone in the house has their own designated space( C" n2 y' |" @
inside the fridge to put their food, and other roommates can't come into that space. The server is* _% e5 z9 D# u+ {
partitioned, so that each customer can only use a specific amount of resources at any given time.
2 s2 M2 P. ^+ Z k+ Y: w- o0 IA dedicated server would be like having the whole fridge to yourself. All of the server's resources
1 q' {; d3 w. k: a& _% ibelong to you and no one else can use up those resources. This makes it possible to serve much more
% ]! s" I* |0 @2 |traffic, faster.
9 S6 w1 L1 e* v1 W" A9 Q/ d YAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.0 R, K3 L& y4 N3 f# D* t' ?, \
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
% _) _" U# \5 b8 g; S: H. phere:
& U3 c# t5 X7 S6 w2 e! l, khttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
( l. i5 S+ y5 C4 u9 ^0 jVPS&highlight=hosting0 ]4 p5 b, w* e
Dedicated-Hosting-vs Shared-Hosting
2 Z0 j* V1 s- P7 n+ f9 Ahttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-0 Y& R+ c; t$ j) A6 w2 l
Hosting...Your-thoughts
4 e9 k, k2 I0 {1 D/ m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
1 J1 I) h. Q9 X5 a- p$ yHosting Providers for PPV4 \) H0 y# O- q& K- [
Beyond Hosting& r' M. W* b5 M$ t0 {" H5 a8 O
http://beyondhosting.net/5 A) `! i0 |' G; F
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
) m) ]' I3 u8 Vreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
# L, z# w# w: E, {4 Tdirect linking with PPV. Also, these guys provide great support.
8 j* ^# j/ h5 w2 @' n, TProsper202 Optimized Hosting
* T! s( T; q+ d/ U1 Z0 n* }http://beyondhosting.net/Virtual ... per202-VPS-Hosting/) U0 ]- @( Y3 B1 N. y, ~# f
CPVLab Optimized Hosting
$ W% U: M7 F9 s2 f9 Y7 I1 t& whttp://beyondhosting.net/CPVLab-Hosting/0 \3 H' ~3 ?, [3 A o
Domain Names for PPV0 D3 d5 L1 ^9 k1 H
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
D! k6 x" m7 W; s3 p) kwhere you're going to host your tracking software and your landing pages if you decide to make them.% m: ^) n; D8 y/ X I, {
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,5 b9 Q- d, m7 n4 P9 d" w& \8 _
bland one is fine to start with, to host both your landing pages and tracking software. The .com,1 k! ~, r) J3 \
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
7 y$ g" y$ ]$ Rterm or build a whole website.
0 w5 `7 k+ k; g& y' FAfter you buy hosting, a domain and get those all attached to each other, the next step is to install* c* ^. L' w |5 B) M( w$ @
tracking software on your domain. This is really important, because it is necessary to track your
2 ^( ~+ z$ X+ i4 I& Q& M' y4 m econversions down to keyword level so that you can optimize your campaigns. Without proper3 l- l* S2 w9 F% P
tracking, it is impossible to know what is working and what isn't.5 a& z/ f: ~0 L7 S* W0 W6 j4 S
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
5 U7 C6 O: w, k$ h+ J$ S% T' w5 T8 cis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.1 ]" g E& p: ?& H& }7 J; H
Prosper202
. R/ x6 q1 V0 W0 }0 Ghttp://prosper.tracking202.com/apps/
; Z& n2 c! E- hCPV Lab) Y" z% m9 a* g' Y% }
http://cpvlab.com/4 W+ Y! o( h6 m& e' _4 P
CPVLab Help Videos
& q$ Z& n# r. [* ~) P2 ?http://ppvlab.com/oweiw/oiurw/vdm.htm
/ s( Z5 M' d% jAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
1 d6 B2 }1 A1 ]/ A9 [0 c0 B. Lindustry standard.3 Z6 ?( A5 F1 w, z1 b% D( |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
) o' P/ x0 k" W1 DCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
0 i+ P/ g5 B0 V& {/ D& X9 A3 Bgood support if you have problems with your installation.
4 {7 B) \; H/ ?! jTracking 2023 P& N. O) V# h' f! j# D
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
) A* l" X0 v7 W, z1 jcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
8 R4 h3 V+ v5 Oarea.
1 o( }3 R5 P* o) `3 }$ f+ R+ n1 yIf you choose this option, keep in mind that your tracking software, one of the most important parts of
, s# `8 B/ T4 Nyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2021 s% b$ j) _1 W% ?
interface, and their hosting.
7 U4 [6 b: Z3 n L6 d- n- pAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords* F: N5 h# w9 o8 V8 Y* }8 F
and targets which you are bidding on. Leaving this up to chance in order to save money could
5 A6 N: T. u6 \1 p- s# R6 n/ Fpotentially leave you open to huge risk if someone else caught on to what offer and keywords you+ {4 [- z5 I3 p. g/ m; p
were using.
7 ~% s' l7 W; B4 G) U5 S EChoose An Offer# A4 A' g9 E2 y# \6 X. q3 s( X- {
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
9 \2 G' h) X1 B5 s8 ]5 iLesson on Offer Selection5 v8 d s& R: c! r/ I* r- j# b" X
http://www.ppvplaybook.com/forum ... on-Selecting-Offers; I: q4 b, D$ v7 ?' ]' K3 C o
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.* K% v0 F. N# U: N
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using- R% w0 ~, `! ~7 q2 V2 ?
LeadImpact as the traffic source.3 E; a9 q) p. N3 ^2 }& r; X
Now the best way to learn how to put all of this together is to just get started. For some variation in1 N( Q9 R1 h% ?0 ~
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
: p$ w/ g0 o1 Xcampaign.' l+ e( p1 {" ]+ e- m7 W
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first: B9 ?4 q8 s8 W7 Z& j3 ^% ^
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
" O3 t4 f$ f1 t+ T) E; U' Nthat all traffic is accepted.
+ R" X$ h0 N' {1 y+ \$ Q, gFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
9 S* J: y# Z5 C, ^This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
7 B, J) r% G9 u. Hget creatives like banners or images specifically for the offer.
8 I) I) J: ~ X! z* `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
9 `& N, q" [' p! ?& G- D# j9 \, ?Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
* V& h$ h# [4 Q m" Htrack my keywords. Without doing this, it isn't possible to see what's converting.
; X/ C2 m# N w, Z/ j6 D9 U* AIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
) Y; R# n8 ~) s7 I0 S; Z S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
$ Z$ |8 A& B& ?: hIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the" Q+ n* S) i; ^6 y: y4 g- l
bottom of the page:0 J F& Q' d. \$ l9 S- Q/ H/ W
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
( \; I0 d3 v2 B; L# k8 `5 P5 Q* EClick on the offer → pixels → Add a new pixel and this comes up:. @# c$ A/ A/ E+ e8 _' [
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
* T/ z: N: ?: ~( Cfrom your software into the box that says 'Enter URL of image to load'.
5 I1 S* B" {' A. [& X) WOnce you do this, it should look like this:
! Q! J7 l$ |9 F, _8 g: f8 o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10* W# D- l; A4 I! C. \
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:4 e" g* Q5 S( M6 C
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either9 w( G& @5 G1 b0 p) j+ V
Prosper or CPVLab.% r3 C. }$ Q2 h O+ r7 b
0 C9 Q; ]6 s" J- c
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发表于 2012-12-27 18:47:17
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