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PPV GUIDE [PPV新手入门][28页]: a. J- n1 f& n/ b
详细的请下载电子书！
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" M/ h8 D- G) T0 i* \6 l' v+ I
5 f6 T+ S7 N# V/ r$ P! w: Q6 j+ _Newbie Guide
6 I$ F) l9 l# o+ VPPVPlaybook.com5 E! m& {3 l4 f
Tracy Shaffer
& U5 J4 J# [0 w4 `" h/ `+ BDavid Ford
) W! J) U2 S- }. }9 C0 {: _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1 V1 F+ u' f/ X5 B
Getting Your Mind Right to Start Affiliate Marketing
1 S; a' \# N1 h# x# IThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an$ g. p" {$ _! K# O
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where% Q' X0 L- x% b1 U, H9 C, O
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing' h; A1 B+ c3 J. V3 [+ T
with any success, these claims are laughable and far from the truth.! D% q2 A+ m- C3 n# G$ I
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
- ?2 n2 |1 f! D6 {flow management. The main benefits are the low barrier to entry compared to other businesses, and
$ c q: [2 X# {the ability for a marketer to be a one person shop and make an incredible amount of money with low
8 |' n, _# u' i3 noverhead.
9 v+ T/ W; i* z. O4 j& nThe winners in this business are the ones with persistence when nothing works, who know there's
8 \6 W4 f6 {" Y7 t: Y$ g( yplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.' H( u% H9 C6 y6 h* V8 s# m. L* f
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
( \) c' I) A0 {7 X9 @stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.) H' Z/ f' P* T# M
Most of these things happen suddenly and without warning, and they all contribute to the amazing
2 V @$ H0 w: [1 Rlearning experience available to anyone with a few hundred bucks and the ability to open an
4 M9 X$ J# c2 Z! aadvertising account.
; @. h0 k' Y) I3 SYour competitors are willing to work at this around the clock. This isn't a push button, instant business2 F { o6 r! r% p9 g
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
& k+ {6 m2 U) p# f0 h- hmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
( [- C) C' g. E+ ~trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
* `& ]) w" Z5 T; B9 q/ ]9 XWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you6 m7 R3 z" s2 R
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
" ?( J. V0 q8 ^; }started building.
2 H" g: D0 F% s$ |5 C9 m: g1 YThings you need to get started:
4 u' x6 K3 N3 q/ x1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
8 V6 c7 U/ y: |' f" a3 a d' P2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue): d9 b6 b& v$ o2 G. M
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)& e7 f/ ~" C- g: p
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)3 i' o3 ?3 p$ g' y N
This guide describes from start to finish, how to get started in affiliate marketing by running traffic) E% s. C) }: B2 S3 l$ Y. R2 ~
with PPV.
4 _5 a/ o5 X Y, UBasic Getting Started Definitions E, I* S: R0 ?/ W* m# ~
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more# Z! ?# `6 j# H. a
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main s# t8 e, k" j. b) l3 M2 t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 21 {7 C7 w: y S# E# G
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
/ q- k. F/ ~' }) O; }Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate& ?; T" {- t8 o7 M+ ?
receives a commission on that product. An example would be the Amazon.com Associates program,
2 @0 ^* D& a& K; _( T- LComission Junction or Clickbank.3 c9 ?& Z0 o8 I* `9 x1 @+ a
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
2 `1 M w! d5 y5 r' ~an action like filling out a form, submitting their email address, signing up for a service or sometimes( Q6 b/ R1 c% Z2 X5 X- b( \7 s
buying a product. An example would be Ads4Dough or Neverblue.
2 j1 d8 E# l) Z* B# K) EAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's. Z0 S6 H9 k; W' L* F/ H
account, getting the affiliate approved for offers, bumping payouts and just about everything else
6 V* K. |9 [* O% r) q1 b. ]related to an affiliate's account at the network. Having a good relationship with your affiliate manager
1 A: _6 K- }7 d( P k' lright from the start can really help you.
2 D* K7 K- J$ O$ ZPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served: J. c: Q: n* j
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per |' i. ~' P( ?3 e! G |4 k
view, starting anywhere from .01 or .015.
2 Z! G/ B& i/ zIn order to use this type of internet traffic, the affiliate can sign up with a number of different i0 S* X) @8 {+ R8 `% d* l& T
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,) D( P/ W% N% ^% x: ~8 A, z/ Y
MediaTraffic, and AdOn Network.+ G+ ]! z% A' [/ l, \
Don't popups get blocked by pop blocker software?
0 G8 q% J: Z S1 n3 tNo. Popups are served in a new browser window as if the visitor had opened the new window
% }+ k! I' S" w: Athemselves.' ^* y4 u. e6 k8 c. q3 A
How many popups get served to the visitor?# @8 S5 G: c8 @+ Y/ \ n4 t* s9 G
The number of popups served varies depending on the PPV network. Some pop more frequently: b/ t; O# B6 O
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by( ?. G4 o# I; g* A/ n P/ Z! V
serving this kind of advertising, so they have to toe the line between keeping their software2 G2 a1 ^: s1 @# X5 K. _% _: z& n7 y
downloaded and still making a profit.
9 y0 n( J- j' j! t# D0 l! L. f& R2 hIsn't this type of software bad? Why would anyone keep it on their computer? ^& k1 k2 Q- O. u
No, this type of software doesn't harm the user's computer.
: S: L8 U0 F: z6 i" RCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,0 p& s9 g2 z) D& \& y$ E/ ?* O
toolbars or videos to place the software on their computer. The visitor keeps the software in place so8 \. D1 c4 \: X" g8 k
that they can continue to have access to the incentive.
9 ]9 @$ L/ s/ Y8 ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3/ P7 n( X& v; Z8 N1 O1 W3 s
How to Get Accepted into a CPA Network
7 I* I( \; B5 u7 l- C tIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
3 p, M! }( O1 N4 ?to start looking for networks is Offervault which lists offers and lets you compare payouts across. \: M+ V* ]: f7 N9 B2 E' k z
different networks.
8 A5 ]" o# ^* F8 bOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
$ T- r1 V4 U8 i3 _application and be as specific as possible about your promotion methods. Usually some time after
! m k! @5 b6 s9 j: Q) P7 yreceiving your application, the company will call to interview you. The phone interview is a critical) n8 w: t& K, A/ r; f, N& T1 R
part of the application process, and most networks will deny your application outright if they can't get
' u% Z- Q! \1 wyou on the phone., D8 d: B% \! S: W& f# x5 l) O
Often, the person who does your phone interview will actually become your affiliate manager after3 x+ e, ^; ~% h! W) [! o. g
you get accepted, so it's a good time to put your best food forward.
. e F: X: i/ K- wYou might not relish at the idea of someone grilling you about your internet marketing methods over
' K3 w3 ]- h: _/ Xthe phone, but trust me, this part is critical. Have answers in mind for the questions:( B- V, ?2 q; H6 X9 X( X# y1 W9 n
What methods do you use to market offers?
; b$ \/ {' a' G- a7 qDo you already have a website you will be using?! S4 q* I3 f: ]3 ?( V; A, C
How much is your advertising budget?0 t1 u4 l& E$ a3 n, ?# _# k, i* A+ ~
What other networks are you a member of?3 r1 |0 ]% M l
Who are your affiliate managers at these networks?* e& T( H) k( c A1 @
Do you use social media (Facebook, twitter, etc.) to market offers?& m. U+ r5 a/ S0 S8 I3 Z# }% u
How much traffic can you drive?0 ]% T+ _' c8 ~9 D6 Q6 x+ A* N
Do you have a personal recommendation from anyone who is already a member?
: x7 F0 q6 \; q4 tOnce you provide satisfactory answers to these questions, the network will approve or deny your% g5 B; I8 C$ q* L4 ]9 J
application. If you get denied, just keep applying or call someone on the phone and try again. Be
* [% |5 |6 {, V3 \persistent. Also, getting a personal recommendation from someone who is already an active affiliate: b2 E4 `" ^; y, S0 d" s, |3 P5 l
for the network can be helpful.
! \; o4 o2 r3 r" w, rTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate4 w) k0 G2 Y, F: ?- ` m
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network$ Z1 M( l% x, Q
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know J/ ]" q* H/ m+ ]) M# |$ t
people can open a lot of doors as far as networks are concerned.
& f, ~& j9 J2 C# G/ b+ t- jAfter You Join a CPA Network8 z( U) J, v V h6 y8 t) I3 h
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
" t/ H0 k/ Z0 xand make an attempt to get to know them a little bit.
& G7 T2 |$ G4 ^4 l5 f, i dFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
- w9 m! J- t3 X( ^weight in gold. Start feeling them out from the start and try to get to know them. Once you get
7 O( O. Z; f1 t& v& _/ ~/ G- i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4/ I& ~ e2 S, x3 G
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
8 M; X9 {- @- S3 ?* v4 b" wbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus. y. I V M6 E
email.
, C' o* j9 K3 l. e8 CFor more helpful info about dealing with affiliate managers, check out:
- o' \/ y6 }3 _* a7 Fhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
; V) ]0 E% t! M* h1 @http://www.mrgreen.am/affiliate- ... iate-managers-want/; J4 ^' k& A0 P3 a0 x# p% ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 53 b( I6 R2 J9 L0 u3 n% Q* L6 R& @
Set Up Web Hosting
) m! r# I& ? }7 ~# t$ ZGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said/ ]6 x' \9 D' [0 s1 a
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
3 K: M& d& r4 ~$ K& ~5 Uhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
, C& L. ?2 F$ x. G) m }$ ]whoever else is on the same server as you.
- i u' `! a$ _9 m) F$ a4 KSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
' @" O7 }5 H' O( ~4 Menough that the visitor can't close the window before your pop up is even shown. You have about 3
% I- d9 ^% e9 J/ g, Fseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
2 p6 E n2 D2 h) _ TTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
0 e! j; W7 ` }. R0 ahouse full of roommates (hosting customers).4 _9 W* Y2 X" ]7 G# j7 L
In shared hosting, this is like having roommates where everyone has no specific designated area inside
$ R! K( Z) k' Q9 |9 U! O$ sthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
4 o3 ]; ~) {1 Z) t8 C9 M7 ?fit.: h5 a1 Q" T5 z; M% g
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than0 z9 V. a# k; D: o7 Q- H
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
( i3 i( m4 S4 @" `3 btheir food. Everyone else's food in the house has less space to take advantage of.
% `: e5 B! H" NIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
' @8 E& ]% w7 G ~5 D/ ? z3 Pany type of hosting this is a bad thing, and especially while running PPV traffic.( Z, W0 ?$ S4 G# F; J! C
In the case of a virtual private server (VPS), everyone in the house has their own designated space
& g, u7 M: f: `+ Oinside the fridge to put their food, and other roommates can't come into that space. The server is
$ j" _5 I; T. }& S. ^* U3 C7 {. cpartitioned, so that each customer can only use a specific amount of resources at any given time.
( Q8 L+ s8 x) _1 X. YA dedicated server would be like having the whole fridge to yourself. All of the server's resources2 n& x) V. A- r* C- J
belong to you and no one else can use up those resources. This makes it possible to serve much more
' u! D1 h$ Q( y$ E3 `traffic, faster.) r) [! X1 L) r, p( A1 i
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
0 \6 ^3 \, g' LAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
2 P. [9 F X0 V! D* Khere:1 F$ \' V$ k4 i5 ^$ b
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-$ R8 ]/ B# X: c
VPS&highlight=hosting3 Y' ~7 \- h5 M" a8 R6 c; l8 F: p
Dedicated-Hosting-vs Shared-Hosting
2 w3 c* K7 y9 F! Mhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-) h* V: q' \; k8 ~7 H
Hosting...Your-thoughts! W5 d5 a. A& r7 |, n* F( l3 L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
1 m/ q$ V) K+ L/ T+ p3 y6 K1 ]Hosting Providers for PPV) v! ~# n/ W/ p; T n
Beyond Hosting I- w* B: K0 e+ l( u( _* g
http://beyondhosting.net/
0 H/ r; D. V( @With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
+ i: m a, r: u5 ?receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when7 C* R) ^6 F e+ l8 L2 `
direct linking with PPV. Also, these guys provide great support.( }' T: _% s! j9 m
Prosper202 Optimized Hosting& D) ?. A+ d L$ }: ]
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
" p3 {+ H( E7 j2 e$ BCPVLab Optimized Hosting+ ^8 I; X$ Q, B9 C6 x5 I3 i
http://beyondhosting.net/CPVLab-Hosting/
7 F9 E$ F7 D6 {# C! g* g3 BDomain Names for PPV4 |9 p2 s' N/ R3 D6 w+ I
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
8 ]$ F/ V" I: y0 O8 F; b# {where you're going to host your tracking software and your landing pages if you decide to make them.9 X/ ]' M' t) j k2 U
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,' |) O2 e9 f, h( R, ^" p6 H7 ], U: f0 l2 \
bland one is fine to start with, to host both your landing pages and tracking software. The .com,6 c% {- c* Y. q: {! G5 {3 A6 s
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a: m$ q1 V8 r$ ?! ^
term or build a whole website.
/ j1 ~4 \* N. e4 ~+ D3 v2 l! [% c: gAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
4 T% q2 ]5 G- Btracking software on your domain. This is really important, because it is necessary to track your1 u5 |0 W" m1 E5 O' E: b% p
conversions down to keyword level so that you can optimize your campaigns. Without proper- A! p* |" O" O, [; d' k
tracking, it is impossible to know what is working and what isn't.
5 n' k* o; l- G, W' Z% C8 uTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software& v* n( c2 [* I+ q
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
, _6 y3 e% Z9 t7 w/ _& E6 ]( \- GProsper202
m4 w0 H* Z4 N: v& T1 Mhttp://prosper.tracking202.com/apps/# ], T3 q, B9 w k; z
CPV Lab1 j7 F/ } o$ O+ y2 T4 N; s' ?* V
http://cpvlab.com/# C0 w4 ]7 y# M( e# P9 {
CPVLab Help Videos
. t: ^) h# L4 lhttp://ppvlab.com/oweiw/oiurw/vdm.htm( ^! x. \% E J z! A
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
# J% E$ h: b; ~$ T+ j% X3 q; n4 N' y* Dindustry standard.9 ~& R8 W, o2 _7 `" S9 v1 r. D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
0 |& a/ ^; F& ]- {/ ] E m; z7 nCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from1 p/ |: _) b k, Q" R- P6 w& \
good support if you have problems with your installation.& u/ i! \' U- O7 V! y0 J: T' e
Tracking 202$ f' g7 x/ L9 i9 d7 _
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
: t; S% q3 ?9 X8 R$ [0 Pcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user% ~; i+ w- j( b# X& I: [! o f8 K
area.
: o6 S0 Z( f/ T+ kIf you choose this option, keep in mind that your tracking software, one of the most important parts of2 O5 f" R8 x% w2 o
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2029 \6 ^( }( ^; H. y+ M$ l
interface, and their hosting.; Q1 t s& g8 M+ B2 N2 G& p
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
) U8 |& _# N& N# A& sand targets which you are bidding on. Leaving this up to chance in order to save money could& Y4 U2 j# W' b F- v
potentially leave you open to huge risk if someone else caught on to what offer and keywords you$ R$ o: o6 i0 S- p& e+ B/ P, a
were using.# N/ d9 ~# Y* X
Choose An Offer
3 N; W L% V( A5 J' }, TNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
6 {. W' r/ L7 [9 G8 z& Y9 tLesson on Offer Selection' {- x9 p0 O4 O! p0 c* j, J+ K/ q
http://www.ppvplaybook.com/forum ... on-Selecting-Offers5 B& }7 y4 C3 ~: c
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
$ q! k w! ~! zTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
: B6 } u0 d$ B. f) aLeadImpact as the traffic source.
5 e5 O" V4 t5 W, U* d: h+ |, u" `' s. ANow the best way to learn how to put all of this together is to just get started. For some variation in
8 |- a8 c( b$ h6 R) J( ^the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
. l" N! t8 Y) H8 a/ Ncampaign.
/ {" u, y3 ?) a# y% PWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
3 S( a% ^& \& D# j6 Lpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says- k) l3 }# ?6 Y/ c9 D
that all traffic is accepted.
3 \1 j+ Z3 a) H) YFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.0 w' {; _$ t4 C* h3 Y1 a' Z0 ]" G
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
% L Y% X+ Q8 m# Eget creatives like banners or images specifically for the offer.
# k) c$ e, S& o3 ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
* J. B. L; `' d4 ^5 v& S* zBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
& R2 v7 T2 {6 N7 Ctrack my keywords. Without doing this, it isn't possible to see what's converting.
; e2 t% | _+ a2 t. iIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
" H9 ~* y) R m6 F! L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
+ c# L1 [) {' |- g* R ?* u. cIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the7 ?5 `6 M% a# I) w1 a) C! W
bottom of the page:
/ M+ w' H7 F; b- N" F: Y$ QNext, I have to cut and paste this pixel into my offer at Ads4Dough.) [# x% C6 f# }
Click on the offer → pixels → Add a new pixel and this comes up:
. v6 y2 C) O1 N$ _. w$ f9 JMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
5 G: W) c$ R4 ^2 U# S7 sfrom your software into the box that says 'Enter URL of image to load'.& {' Y, a. [+ R
Once you do this, it should look like this:% R: Z7 `& _$ ~/ K6 {& o' p- Z0 Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
$ W! E, [) m* D6 D, z( LClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:% P* W7 e* W9 X R4 p
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either G) D* Z) i; H, p6 \0 R5 G
Prosper or CPVLab.
0 v! C2 K. _* E6 v
9 _% m5 J8 |0 E5 e) g, q |
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