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PPV GUIDE [PPV新手入门][28页]0 a2 p7 I' F. F9 O. c$ h3 h4 I+ x
详细的请下载电子书！
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, v1 v; Y) ^, X3 Q: @$ ]
9 }+ W" e D9 d; @. G: Z5 RNewbie Guide0 k8 U; K* V% s
PPVPlaybook.com7 j/ |% ]% g t# H( _
Tracy Shaffer
% j D5 Q% e" d% o$ |- xDavid Ford `" v& o: I0 n& _3 L3 B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
1 H& Y9 N+ E- i/ W" j" ^' sGetting Your Mind Right to Start Affiliate Marketing7 [9 S' Y9 G% O# L2 o
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an3 w) w, P- Y" l" U
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
' Q! M/ K# o. D8 S, d6 [7 dyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing8 b0 g0 D ?. V$ G6 C0 i% h
with any success, these claims are laughable and far from the truth.+ S8 M t9 O' X' _( P [
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash" J" U; P& d4 {6 N$ L& G
flow management. The main benefits are the low barrier to entry compared to other businesses, and5 T% A% }: h2 y) p& C3 G
the ability for a marketer to be a one person shop and make an incredible amount of money with low
# D5 U# f0 J7 f8 B+ u+ ?" Koverhead.
) d# \- i% ]) qThe winners in this business are the ones with persistence when nothing works, who know there's/ E( Y( U$ S0 F3 }
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.4 S; I/ q+ q3 T, w
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
) }( w/ y+ | g( S! f! Lstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
# S( ^& ]* N/ { a; kMost of these things happen suddenly and without warning, and they all contribute to the amazing
; S) Z6 X5 K$ }; H# ?learning experience available to anyone with a few hundred bucks and the ability to open an/ D: A B+ U# e# W3 ]; _. O4 F! I
advertising account.1 m \ \9 J2 Q" g
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
( n* z0 Q3 H* Rwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet5 b( e% L- u; Q& B
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
( V9 r: q% f1 V; c! c8 C; rtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
9 Z3 ?$ e- @4 z5 s7 G1 RWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you6 a' F4 j. }+ Z
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
: |2 u. h2 \3 r1 Z0 Zstarted building.
. e0 I2 o" _" f- Y8 n+ ^Things you need to get started:* {. g) p/ v( j+ ^' S
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator); H' e0 `. @ p! c' \0 e! ~
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)9 O& Q* F& T; g4 \/ f' s
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)( {4 L$ A [4 B& j$ b
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
4 d+ S' s7 H% HThis guide describes from start to finish, how to get started in affiliate marketing by running traffic; q' N! h$ _$ V: m/ H k$ O0 r
with PPV.! j' I6 w; j/ _( q2 o& ]
Basic Getting Started Definitions
- u h2 B5 f1 I8 Y4 wAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
- w& u& |7 ~9 h& K0 l6 gaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main' l' O9 t4 }, ~0 B d0 N, S% S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 25 R6 J2 U) u( I! d6 }
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).5 z9 T& }! J7 ]6 o+ i- D6 J
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
( X( B* [( @; E/ \receives a commission on that product. An example would be the Amazon.com Associates program,
8 W0 V% q8 z2 M1 \6 ?9 JComission Junction or Clickbank.
8 {0 g, R6 B0 |4 _1 W% O) Q b3 ECost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
; D/ a& }! [8 can action like filling out a form, submitting their email address, signing up for a service or sometimes& c/ T5 F! y X8 {/ w2 s2 ]7 ~
buying a product. An example would be Ads4Dough or Neverblue.
5 b2 R6 N- d# b/ u2 F2 _1 F( HAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's% s, b( }, }3 s4 o1 W) U
account, getting the affiliate approved for offers, bumping payouts and just about everything else; U2 p, X( K- i
related to an affiliate's account at the network. Having a good relationship with your affiliate manager5 Y& n# A( O$ q3 }
right from the start can really help you.
$ k1 s0 M; t1 T: l6 A3 c( ]PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served0 B( o3 i% v/ W) a7 o' \5 N
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per- R" S) S" V* e0 o, P
view, starting anywhere from .01 or .015./ L9 n' t7 z( U0 ]) b6 J
In order to use this type of internet traffic, the affiliate can sign up with a number of different; Z- z+ w# X+ h$ {& u. P
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,) c/ |9 C: \, f! X3 z7 f- ?
MediaTraffic, and AdOn Network.
, m! x8 L* z6 p: cDon't popups get blocked by pop blocker software?
. e6 r. T/ z- a2 w7 tNo. Popups are served in a new browser window as if the visitor had opened the new window
( C. ~, t8 w5 l) G' Q fthemselves.! j5 g L8 \# G0 v [
How many popups get served to the visitor?7 C- }" n1 X) R6 X' C
The number of popups served varies depending on the PPV network. Some pop more frequently
. u, W" Z$ r1 s: K# P(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
" q4 i U1 w, P/ t2 b' _; F. Jserving this kind of advertising, so they have to toe the line between keeping their software/ O7 T6 u/ j7 E2 M; I2 ]
downloaded and still making a profit.* F Q J- N' h9 V
Isn't this type of software bad? Why would anyone keep it on their computer?1 ^, Y5 V! U9 r) d% [. S# G. o+ t
No, this type of software doesn't harm the user's computer.& g9 v D$ Q5 O; _9 ^5 ^# @) s
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,& O$ M, d) ~! W) o- S
toolbars or videos to place the software on their computer. The visitor keeps the software in place so( v0 d! ~. D$ a* o8 _6 n. r
that they can continue to have access to the incentive.& Z$ r, i1 ~4 F! Z1 M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
5 j a+ N+ F P# ?, Y3 s) fHow to Get Accepted into a CPA Network
1 }# p) S5 L0 D) W& vIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place8 J; C; { E7 y. W# V. |8 t
to start looking for networks is Offervault which lists offers and lets you compare payouts across) R5 M& B4 X6 K7 o
different networks.
0 M) [9 i( n R# m' w" a* WOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
/ A2 ^; b9 D' m7 v: bapplication and be as specific as possible about your promotion methods. Usually some time after
: P; c: V. Q/ y& treceiving your application, the company will call to interview you. The phone interview is a critical4 F6 c( }6 X3 _7 ]: F
part of the application process, and most networks will deny your application outright if they can't get
|6 M& ~6 C6 K# N! ^* ]- ?* zyou on the phone.
% T& E$ M L' W6 |8 N4 S" m* k! EOften, the person who does your phone interview will actually become your affiliate manager after
) `+ e/ T( y3 U9 @- T7 ]& iyou get accepted, so it's a good time to put your best food forward.
~" `& i( A' N3 G5 N1 PYou might not relish at the idea of someone grilling you about your internet marketing methods over
' T! y7 |+ B6 s) c" bthe phone, but trust me, this part is critical. Have answers in mind for the questions:9 \& p5 e, r" G9 y* `+ I
What methods do you use to market offers?( D" E6 K0 y+ ], t9 \ x, m
Do you already have a website you will be using?: u! J1 `5 Y, {) [7 Y$ x3 l
How much is your advertising budget?
- u# H/ s& j4 Q; h0 h6 Z" xWhat other networks are you a member of?
* `( k# ]0 X, D% A4 y% [. DWho are your affiliate managers at these networks? N" c0 t( Q/ `9 T0 e
Do you use social media (Facebook, twitter, etc.) to market offers?. m Q, h4 y y+ [
How much traffic can you drive?
9 \7 b. g' s# H! T& j( o) yDo you have a personal recommendation from anyone who is already a member?
$ X p1 f, _; Q# ]+ h V* ~Once you provide satisfactory answers to these questions, the network will approve or deny your8 ]% R' E# l1 h4 E
application. If you get denied, just keep applying or call someone on the phone and try again. Be9 _* j; t; x2 ^# R0 c* ]- |/ A
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
9 R* x! A R; U+ ]1 q9 u! ]for the network can be helpful.
& R5 B) @% q# N% K5 N3 _2 FTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
3 w5 i1 U8 u. P k# f7 t% vSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network7 J. ]! U% i$ m! s5 w
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know. \- v' ?7 r6 }
people can open a lot of doors as far as networks are concerned.
& A% k- Y: r9 I3 rAfter You Join a CPA Network& c# i* s7 m: L' x7 W3 M+ g
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager# D9 |/ Y+ l7 d5 J/ e0 o
and make an attempt to get to know them a little bit.% z* m& Y2 @& ?$ \2 h$ m; b. _/ c
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
( H1 T Z1 d$ j, a$ L: q) b0 Qweight in gold. Start feeling them out from the start and try to get to know them. Once you get6 b" V/ R, N, y, x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 41 p0 r( M2 k% ~
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout" a$ ~9 B8 D B9 K
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
. V- a, L! B2 O2 f D5 |: ^, ]email.% j( B% q: {) W% K
For more helpful info about dealing with affiliate managers, check out:: `! P2 f4 m1 l5 N/ a
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
0 ~2 p. [- d; H- T$ F7 Ghttp://www.mrgreen.am/affiliate- ... iate-managers-want/4 ~" t; u) n2 S% x& _: Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5- e7 s6 {8 j0 f5 G" b+ W }
Set Up Web Hosting6 k; ?& M1 f" _9 Z' g% R/ s! g
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said4 I6 Y7 |1 S& R, J& s! a g3 {1 l* f2 }
about internet hosting. In general, you get what you pay for with hosting. When you use a shared, i6 R$ \" p9 w S: d
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
) V: J) L7 }2 R& ?, n1 dwhoever else is on the same server as you.! I- D$ O7 d) e, @0 b' ^8 Y; m
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
9 g! G+ k/ c. ]% W& n$ z) J8 O! E( c+ jenough that the visitor can't close the window before your pop up is even shown. You have about 39 Q; s) n: o4 {( E1 |
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
$ w( V* u0 J# ~1 |: h* p" b) |To explain the difference between types of hosting packages, picture a refrigerator (the server) in a6 G2 k z+ g3 T7 B
house full of roommates (hosting customers).
( t& l: P, l( c0 I4 qIn shared hosting, this is like having roommates where everyone has no specific designated area inside% I+ R) o0 \ C- ]- e6 A2 p1 w
the fridge where they are supposed to put their food. Everyone just jams their food in however it will% d5 S* n9 p8 H4 E
fit." F* Y$ n( O. \: |7 w/ g
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
, q7 A4 i$ G' vthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
+ z+ r' d; i* rtheir food. Everyone else's food in the house has less space to take advantage of.
- X5 M r! |7 ~6 r6 J L$ C4 @8 |5 _If you have less server resources to take advantage of, your ability to serve popups will slow down. For
" e4 C( m" s6 b$ n, w, nany type of hosting this is a bad thing, and especially while running PPV traffic.( D6 E* \) u( X: f1 A
In the case of a virtual private server (VPS), everyone in the house has their own designated space8 @) d4 a" u$ v0 ?
inside the fridge to put their food, and other roommates can't come into that space. The server is. V ~/ X3 V7 r4 E
partitioned, so that each customer can only use a specific amount of resources at any given time.
2 l8 k" a7 P* P3 Z# f# V7 f* }A dedicated server would be like having the whole fridge to yourself. All of the server's resources
, g/ Q! ^% S/ O' R: ]2 nbelong to you and no one else can use up those resources. This makes it possible to serve much more
/ N' z1 S5 b8 _5 f' Dtraffic, faster.
# G6 l" g! J2 ?- YAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.' B0 n5 S( e3 X; H7 ]1 g
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
{5 H7 G) E: jhere:
5 m' h7 O. c* c3 d/ Bhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-) B3 s& a* `1 H3 T+ i$ j' \
VPS&highlight=hosting
v; D7 ~5 @$ P3 c1 oDedicated-Hosting-vs Shared-Hosting
: ?) T" X6 G$ \5 h8 vhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-/ {" T/ @3 F! V/ r
Hosting...Your-thoughts
/ q" O+ ]( R9 g( H/ }. f: m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
8 w3 l& L% o, W# ~& b' [, pHosting Providers for PPV
6 Z1 O& b# ^* B8 ?Beyond Hosting
7 t. Q3 {$ ^" \& l8 g( ?- \" Ohttp://beyondhosting.net/4 L O3 V; K4 z+ l$ p
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
4 ^# a |/ E& W- v/ y+ v' Qreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
; s/ R# ~0 `, i' A7 Q- r2 fdirect linking with PPV. Also, these guys provide great support.
, j s7 k* ~8 x# X3 vProsper202 Optimized Hosting& t1 U3 ^ B( r5 K" G
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
3 G9 h5 B! r* X# tCPVLab Optimized Hosting
5 I3 h' [9 J/ \& v c# s9 c9 u R5 `http://beyondhosting.net/CPVLab-Hosting/
2 H3 \; y4 S3 M( V% ?! W* iDomain Names for PPV
h$ @, W# o7 G3 y: BOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
" e$ q9 k' X9 mwhere you're going to host your tracking software and your landing pages if you decide to make them.
/ j# q9 K3 k) C9 s3 w% e3 j! iOftentimes people wonder if they should have a specific domain name or a generic one. One generic,; V) M7 a% L: M n
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
1 |" x( f0 A9 H/ h3 \. i.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a) B, r) E# ], {$ T- ~/ c# H D O, Q
term or build a whole website.
X2 K% A. v2 g6 J& e7 j- q5 qAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
- X3 o8 ]% y# ~8 `9 utracking software on your domain. This is really important, because it is necessary to track your& {2 o" B% ^; C# D% y7 i( F$ E3 C
conversions down to keyword level so that you can optimize your campaigns. Without proper% V# ]5 }) p9 W% N8 Q
tracking, it is impossible to know what is working and what isn't.; Y$ `7 R) c- F6 Q
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software1 e5 o8 p5 n% }
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.# a8 d& v' U1 K
Prosper202" D9 v2 X* H; ?) E
http://prosper.tracking202.com/apps/7 ~5 h7 n; `2 P+ `8 ]( P
CPV Lab% n7 }& x( E% y/ @
http://cpvlab.com/
3 {% v; l: p! S0 {/ QCPVLab Help Videos8 @9 P' q6 I. }$ T! S2 O5 k& u6 F6 s
http://ppvlab.com/oweiw/oiurw/vdm.htm% y8 b1 w0 Z$ Z: A/ U5 I6 I
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an& _# n0 ]5 z& X9 c* E3 O
industry standard.
. A/ d! c0 ~- H& \3 g/ ^/ _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7; t* t5 _0 Y. x2 i: N1 X. F0 j
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
6 B+ Y0 ]0 }- f4 g- Pgood support if you have problems with your installation.% ~/ }2 q, p5 W# w) y; M/ r
Tracking 2028 F3 q/ Z6 M5 _
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
. ]8 F. m) `/ y' H, bcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user' ]% x+ M4 m, V" q7 M+ Y" m8 G
area./ g$ m5 }5 {; M1 c: _, B9 }
If you choose this option, keep in mind that your tracking software, one of the most important parts of- X4 }/ G1 C3 k- z+ D) |. Z
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202) |% o, y V3 N2 \. p b
interface, and their hosting.
6 S0 z$ d* ?) _% D& YAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords3 o8 H) B4 w i9 k
and targets which you are bidding on. Leaving this up to chance in order to save money could
8 v- ^7 u, `8 C& C; H, k$ u* J5 }- [potentially leave you open to huge risk if someone else caught on to what offer and keywords you$ k' u2 Q" J0 x6 k
were using.
* x0 p4 a+ t2 z2 u4 ]Choose An Offer V o5 R& F& u7 H i9 U
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.$ C3 c8 W& Z! w! M4 P$ Z+ o" w5 S
Lesson on Offer Selection
$ ^+ y- j9 n( v2 }1 E8 Lhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers) l' ?& `' F4 A0 k: P9 C
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.; \' u: J' V) d C& i( T! x
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using$ O# i c3 s6 e) c/ U/ F- h
LeadImpact as the traffic source.
6 @4 u. x& o! y& |: F! C8 i9 lNow the best way to learn how to put all of this together is to just get started. For some variation in
8 |, ^% l6 X( m& Athe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked6 L; F! W8 L7 _. M
campaign.# b# }, A$ d$ {
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
/ b X8 k) T# r9 G! I+ y& b2 P9 |page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
9 l: w9 u! h* r& I6 ~/ fthat all traffic is accepted.
- E' _6 ] d3 w2 f- b! h9 M B! HFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.2 f( Y& s, l4 I+ M& |( Z5 ^0 a
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
! b1 }2 E" D! ]- ]. e; ^- ?get creatives like banners or images specifically for the offer.
2 x+ M" R! W* Z; z+ t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
1 _& v) ^; j$ h4 a. e5 Z" Z3 t, bBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
) V& P2 c( \" S ~: A( qtrack my keywords. Without doing this, it isn't possible to see what's converting.
7 [9 T* x8 [& G( J0 e* kIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
9 V# Q, {; S' F' [4 ~, ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
2 I. J' w* Z% @/ t# O& D0 D9 G5 DIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
6 n+ H, ]) J* O' d9 Y Xbottom of the page:
9 A# y1 l# Z6 W6 GNext, I have to cut and paste this pixel into my offer at Ads4Dough.
# G/ P* B d/ ?& b: z' L+ wClick on the offer → pixels → Add a new pixel and this comes up:1 J ?; ^2 k- B5 A
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL: q- S7 l1 _" _. Z3 A* m V/ {' ^8 \
from your software into the box that says 'Enter URL of image to load'.' A/ z3 W3 E! m4 `, G6 h; ^
Once you do this, it should look like this:3 _. y6 X4 @* y7 N, ^5 M- k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10- Q& A9 Z& |4 Z
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
* p+ Q4 D, _2 G& k2 aNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
/ D- t- `3 r3 j" |Prosper or CPVLab.
4 y( _3 ~! B/ w g ]- | k
0 c/ D: R7 w* `3 F) Y |
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发表于 2012-12-27 18:47:17
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