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PPV GUIDE [PPV新手入门][28页]/ _! H8 _* X/ I0 N" Q) w9 z' B' {$ ]
详细的请下载电子书！9 J9 ]% D3 |- o) k1 x
& H9 r' K, |+ g7 w& d
( `" o4 Z0 r) ?Newbie Guide
1 g1 R, Z/ E4 V5 R+ w: IPPVPlaybook.com
2 @5 ]/ s* G: o9 v7 f: d$ qTracy Shaffer
. H% O, h$ b1 I% v0 b, {5 fDavid Ford6 {% @1 g* C: n, i9 s& ~# W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1* m0 _7 H" z5 V. b, ]
Getting Your Mind Right to Start Affiliate Marketing w* c0 }6 a7 d3 f& w
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
- [' p* P! m1 j+ e0 Rever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where+ w/ M* h8 D. K, ^* l, ^
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
7 [3 U7 Z# y: z2 D! w5 [' uwith any success, these claims are laughable and far from the truth.
; d" O) B+ O' iAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
* W: ?4 `' I3 vflow management. The main benefits are the low barrier to entry compared to other businesses, and
7 u: v* N- F# f" X! wthe ability for a marketer to be a one person shop and make an incredible amount of money with low8 O8 y3 M5 _ k/ P
overhead.; q; e; M+ ~4 S* B* I
The winners in this business are the ones with persistence when nothing works, who know there's
* b4 ~! ^. N* E6 u$ Qplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
$ l& J; Q8 j H2 J( h$ `. RThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
, G) X1 \8 R# T+ G1 ostop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
% _* p% x6 x! c) r! LMost of these things happen suddenly and without warning, and they all contribute to the amazing
. U7 }9 G; z, R' |7 v3 {0 Qlearning experience available to anyone with a few hundred bucks and the ability to open an
9 s v: l3 t1 O8 M, ~1 X. {advertising account.4 g. \ z3 v2 ^. [. r( [" G+ ]
Your competitors are willing to work at this around the clock. This isn't a push button, instant business- p6 M$ h* ?$ w7 C
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet. o7 F! P0 l8 o5 L+ v
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,1 |1 L; V) W7 ?
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
: N% k) g7 O) f. N- K" \6 AWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you5 v) f# X8 N0 k- M3 V! z
started building PPV campaigns right away from start to finish. With that said, time to jump in and get- L4 [1 M* l: w. `( ~5 q8 k
started building.
: z' m/ P; v- w b1 g$ ?9 q6 VThings you need to get started:
3 b8 e) ~$ _, P1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)5 A5 J$ J/ b, |
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
# |% U* {( B6 ^1 p3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)7 H8 F: R/ {9 U F; _: i+ I( C8 d
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
$ h* l, v. \$ ~6 g- H3 q6 SThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
3 k% `' y; B3 t6 |0 a& ~( Wwith PPV.; q; q% Q. I% N! H5 j
Basic Getting Started Definitions l( f) a/ f' }) \; \
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
2 _! I7 J% r9 [; }/ w9 ], @7 Baffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main/ T7 S) b. C2 v5 J: f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
& h( y' u/ e5 {0 C* Ztypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).1 s, w2 ]+ i) O) }- J5 y
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate1 O& O* d/ Z9 u6 f
receives a commission on that product. An example would be the Amazon.com Associates program,
0 k, U/ c2 X' Z0 C( \+ A4 S3 Z' S/ gComission Junction or Clickbank.
! y. G6 [ w1 N- OCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes i8 O& z2 M5 P' }4 q O3 ]
an action like filling out a form, submitting their email address, signing up for a service or sometimes" K5 ]* a! a' `0 O6 O: ~! i5 F6 @
buying a product. An example would be Ads4Dough or Neverblue. F" H+ B3 p) ]
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's. A. k+ ?& a9 E+ l) g
account, getting the affiliate approved for offers, bumping payouts and just about everything else% @0 A! c( h) X. m6 B H
related to an affiliate's account at the network. Having a good relationship with your affiliate manager+ e f. a; q5 N. ]
right from the start can really help you.
+ m- Q. W' W `, x" x& P. APPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
! U/ V, ^9 c4 @: {# Nin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
- f+ s+ g7 \9 v4 `) Hview, starting anywhere from .01 or .015.7 G: l8 `" U& ^( U5 b
In order to use this type of internet traffic, the affiliate can sign up with a number of different! @% w5 Y9 d" g2 U N
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
) g% {9 C& c1 t$ nMediaTraffic, and AdOn Network.
: K$ H6 {+ B' R8 I( QDon't popups get blocked by pop blocker software?
; I3 F% J0 N( a: D2 E+ y& XNo. Popups are served in a new browser window as if the visitor had opened the new window7 S& l% U# L$ a3 U# h: @
themselves., B/ T$ W9 F3 m1 D
How many popups get served to the visitor?0 f- o4 W5 z3 O
The number of popups served varies depending on the PPV network. Some pop more frequently
7 F6 o# X. |0 K! \* k& n(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
0 L- w* l8 ]/ Z C, @' qserving this kind of advertising, so they have to toe the line between keeping their software
& N. [6 q+ r/ o6 g% L7 edownloaded and still making a profit.
7 ^1 X6 ^; K, h$ Q# k/ rIsn't this type of software bad? Why would anyone keep it on their computer?6 G t; i5 M9 c$ A. G, r' Z
No, this type of software doesn't harm the user's computer.: ?8 K v8 ]+ w6 a3 q
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
' ~" h& [: W% `. ?5 f5 \, ltoolbars or videos to place the software on their computer. The visitor keeps the software in place so
: {# _5 Z7 V* B8 V( cthat they can continue to have access to the incentive.2 ?* G4 i9 c; t) _' A( u$ M4 A6 u+ }$ n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3/ P8 p x- X% t
How to Get Accepted into a CPA Network9 N) {6 }- k4 _* Q$ o" q7 F4 K
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place5 s; L1 P/ ^! V* N s' o
to start looking for networks is Offervault which lists offers and lets you compare payouts across/ h3 h& D0 R d
different networks.
$ N- x7 `' t% g- ?( e$ l9 wOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
$ |; `: ]; S5 }3 \" f/ qapplication and be as specific as possible about your promotion methods. Usually some time after
9 d9 S; r1 Q* ^receiving your application, the company will call to interview you. The phone interview is a critical( H; q9 P) L5 B' X" G- n
part of the application process, and most networks will deny your application outright if they can't get
* i1 B) G9 L. F$ Q7 [5 A9 hyou on the phone.) n- V5 B7 L" a2 L) |
Often, the person who does your phone interview will actually become your affiliate manager after9 C% {/ ?9 a1 X# Y" Z5 \$ }, Y" Q
you get accepted, so it's a good time to put your best food forward.
% B( l$ M& b6 ^% w6 Y I$ TYou might not relish at the idea of someone grilling you about your internet marketing methods over. ?: A7 L0 B [( L, }
the phone, but trust me, this part is critical. Have answers in mind for the questions:
# o: w0 b; o: _* oWhat methods do you use to market offers? y* W8 i$ Q' Y* H. @: q+ U
Do you already have a website you will be using?
! K( }- l3 I9 @" sHow much is your advertising budget?
t; d. w. L2 q. v3 l! I- ?1 ZWhat other networks are you a member of?
! F- u* f9 V2 M. x8 i% n) Z% oWho are your affiliate managers at these networks?9 k9 S& J8 ?! l8 A0 ?8 t
Do you use social media (Facebook, twitter, etc.) to market offers?, i& H* ^# Y+ C" C& ] w" C
How much traffic can you drive?
# T; H" ]& G5 s' E% h5 D! DDo you have a personal recommendation from anyone who is already a member?
8 [7 i; X- h: l3 [$ hOnce you provide satisfactory answers to these questions, the network will approve or deny your" m8 J, e; o' L' E+ D
application. If you get denied, just keep applying or call someone on the phone and try again. Be# a: F& ~0 [* C7 z
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
, q* Q1 h$ z& ?) l* Y+ v3 Y: K1 Hfor the network can be helpful.
: J# l& |* h% a! A! i$ RTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
9 q' S! p% F$ Z8 H2 K% b' KSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network/ K+ K! @7 {" s% K) ^6 `7 X
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know6 w% A. V- \8 z; x, c6 m/ w/ n
people can open a lot of doors as far as networks are concerned.
8 F2 I0 b* j! d& g' O; Z6 i/ I4 kAfter You Join a CPA Network
! }) F1 J C- u, _* N6 K- UOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager# a+ K( v6 f2 @
and make an attempt to get to know them a little bit.
* T, I3 W4 o' y$ B) h+ y1 cFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their7 X2 {" z; o3 v. @3 m: B
weight in gold. Start feeling them out from the start and try to get to know them. Once you get" Z) ~- H4 e( u9 v! a- U/ I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 48 v! m4 E% o* y+ f7 k! `9 _
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout2 W+ Q" n# O1 e4 C; J! m1 {' b
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus5 Z, I [2 s' V
email.
% Y* O+ O# k! e. DFor more helpful info about dealing with affiliate managers, check out:
* Y" y: ]8 m1 |6 [* v( [http://ppvplaybook.com/blog/musi ... -affiliate-manager// c& N) `/ Y% Q$ q! k* q' Q7 b r
http://www.mrgreen.am/affiliate- ... iate-managers-want/
& y; K2 k7 W) j# z7 z' P% s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
; a8 C* g w* f5 F k' `# HSet Up Web Hosting
" |" K$ D; H1 aGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
; @/ \6 \" _2 ^, U* E. g- pabout internet hosting. In general, you get what you pay for with hosting. When you use a shared, b# o' T. N0 e( U0 C9 v6 H5 B
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with k5 b3 J( a3 @- A$ \9 x
whoever else is on the same server as you.
. m2 g, {. I9 h* s) A9 w `( ESpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast( I# b5 X- M1 I, U C# \$ S" j$ Z% b
enough that the visitor can't close the window before your pop up is even shown. You have about 3
) G( ^/ }8 }. iseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
8 c" [' t6 f. e R0 q, nTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
" a1 E0 d1 d7 {! \* @/ L( J( fhouse full of roommates (hosting customers).
2 E! u! I; u2 v0 ^- w$ \In shared hosting, this is like having roommates where everyone has no specific designated area inside/ }0 Y& F% l" |/ o6 l$ R
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
( Z9 C& H! Q- s, nfit.. ^, O7 g6 n" ?+ U! I/ A! s' @
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
. B5 i, v; w3 g- U$ T' T% H/ @! athe rest of the roommates, by virtue of simply needing more space and resources to accommodate
4 N+ f4 S2 O, N1 Ftheir food. Everyone else's food in the house has less space to take advantage of.
+ f- K1 g+ G0 N3 P8 ?If you have less server resources to take advantage of, your ability to serve popups will slow down. For0 |8 L9 l3 `9 M1 o7 v7 y! F
any type of hosting this is a bad thing, and especially while running PPV traffic.
# d2 a; A' a6 }4 E F; h/ e7 MIn the case of a virtual private server (VPS), everyone in the house has their own designated space7 K/ J6 k4 l- Q, \; `
inside the fridge to put their food, and other roommates can't come into that space. The server is9 s! r9 m# U" q* C- U5 w. F* @) _
partitioned, so that each customer can only use a specific amount of resources at any given time., a' S! G; c _. X/ ~# V
A dedicated server would be like having the whole fridge to yourself. All of the server's resources" k% V1 K# r8 i- a, _: o% v
belong to you and no one else can use up those resources. This makes it possible to serve much more
( ] x- @' Z$ D2 \" C+ n. }* Mtraffic, faster.
; ?+ Q2 H6 ~8 `5 x& S9 H# x4 |At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.8 U( s2 p7 y9 O/ d8 I. e
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
. v: \; W4 q* g3 B1 K5 c) Y5 vhere:$ S; y2 {: j5 d0 ^" T# V- v
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-8 y% M+ h$ C" ?) k% m: ~
VPS&highlight=hosting
3 ~, t' a0 q' e# _Dedicated-Hosting-vs Shared-Hosting
# B8 F u& |! V5 ^6 H5 l- t7 nhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
8 T/ ~' Y5 l) Z3 }4 x B4 n; XHosting...Your-thoughts
6 U' q1 c8 N* W9 V" ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
; Q b7 l. D% H5 H4 m* KHosting Providers for PPV
/ T! [) n9 m# ]7 A" Q& n* s8 jBeyond Hosting' \6 \8 o* t" j% d
http://beyondhosting.net/; {! H, _, I7 h! I6 J3 h* F
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
' p8 |0 Y; c, h; D2 G$ oreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
) H5 S( e# S2 d7 D8 J5 s. W+ m9 Rdirect linking with PPV. Also, these guys provide great support.
/ k' r9 D1 n/ K" i- s) XProsper202 Optimized Hosting, S) {& R9 y" c- t# A
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/7 x/ L/ \# i# Y9 I2 L( c) R# @9 l
CPVLab Optimized Hosting
. b v2 x. H. J7 Ghttp://beyondhosting.net/CPVLab-Hosting/
8 T6 j8 O1 a' x6 f0 {Domain Names for PPV
: d) @! }$ I3 S0 s6 |6 mOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
2 ]& ?8 t4 l% k3 ]where you're going to host your tracking software and your landing pages if you decide to make them.
" M/ I9 b5 F1 i- y' e* _9 d. }Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,9 \9 u5 ^7 }( @7 Y8 i
bland one is fine to start with, to host both your landing pages and tracking software. The .com,$ a5 k; i$ W0 Y6 k& f
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
0 i) |1 O5 k% q% w n; ]9 n, Eterm or build a whole website.
, X7 M( T; c0 dAfter you buy hosting, a domain and get those all attached to each other, the next step is to install3 u. a) c. m6 D
tracking software on your domain. This is really important, because it is necessary to track your
$ m1 k" |7 W9 N' Rconversions down to keyword level so that you can optimize your campaigns. Without proper5 A0 S" h0 ?; h1 u$ C
tracking, it is impossible to know what is working and what isn't." ^$ W2 I1 ]6 j, E# {, s- `
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software; f/ ~, {' w' i; G
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
* A$ o$ l: E4 v- H/ c1 KProsper202) [' f# t+ L7 W+ ?8 e
http://prosper.tracking202.com/apps/! `8 R& }3 f5 E/ u* i
CPV Lab
/ ?& `% y" P5 X# [http://cpvlab.com/. X$ H L* M5 t- D4 }0 Y
CPVLab Help Videos
( ] U8 u1 J: r0 p+ X) Thttp://ppvlab.com/oweiw/oiurw/vdm.htm
& e0 v+ U* Q, oAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
, p8 G/ i! G+ U. Uindustry standard.) B |6 ]4 U: Q9 J; m% W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7$ Q+ M0 k0 Q* R1 I: @( ~6 L
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from& z* z% r# f7 E% x1 D
good support if you have problems with your installation.
; p/ O+ _2 ?9 Y- y8 T2 j. r5 fTracking 2029 x* }4 ^; @ q _7 }
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
% z* O- d8 }+ t3 t' Wcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user. a2 ?6 [2 c, b- Q- w* i+ v
area.8 T: M: a" W- w) r
If you choose this option, keep in mind that your tracking software, one of the most important parts of/ D: n* h: T$ y6 G; t V
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202# N. V7 M7 a7 h* L s+ S% a- ^
interface, and their hosting.5 ~' L8 w; L# u% q
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
5 R' S( v$ ]- j. j% cand targets which you are bidding on. Leaving this up to chance in order to save money could
2 `/ L* l V& g- [$ t, spotentially leave you open to huge risk if someone else caught on to what offer and keywords you
- }# G8 g3 P5 Owere using.: t3 a9 F5 z4 T/ b% ~9 ]
Choose An Offer7 D7 M' e; R/ k! s$ m4 N. h
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
' y6 r; m3 l% e8 O1 ZLesson on Offer Selection
, w6 C9 d0 G' U* }+ L' Dhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
2 }& f8 L+ {$ r) NIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so., v! S4 Z5 _% P* x7 j
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using: z' a; U. B" S
LeadImpact as the traffic source.
; }0 j6 p# N! d& k' `3 ONow the best way to learn how to put all of this together is to just get started. For some variation in: X3 }1 q( o8 h( d
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked3 @$ M) c0 Q8 b1 p* V, h0 m
campaign.
8 E2 ^; v# A, O3 z3 sWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
* \1 s* v6 t; g4 \page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says) U% k# J: n6 D- Q
that all traffic is accepted.3 h9 k+ ?9 M7 ~1 a& N
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
/ W, J9 \' b: r7 Q- ~3 k7 X; tThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
, @$ z3 @/ `2 l' M* W& {get creatives like banners or images specifically for the offer.
* Q. p* f4 M J! x; i7 V8 s, b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8) ]+ O+ z* G5 l5 g
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can7 M2 s. E$ ]! Z4 F
track my keywords. Without doing this, it isn't possible to see what's converting.
U3 U0 U, ~: z( qIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:6 I' A8 _ X8 U" Y L" r; p& Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9" t8 `& _ \! f( Q8 N3 H
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
0 e0 X* V& K1 c4 U6 Y1 nbottom of the page:3 }# A C* {2 Q8 ~' ^1 E; c; ^6 e
Next, I have to cut and paste this pixel into my offer at Ads4Dough.1 ^% z* \' j8 ]1 p, X* S1 p7 u
Click on the offer → pixels → Add a new pixel and this comes up:6 Z( b% I* A. Z# z# |
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL, ~3 J0 E# \1 N# {# Z+ @3 @
from your software into the box that says 'Enter URL of image to load'.* } U" D( i: K# w% a0 R+ V! G
Once you do this, it should look like this:
4 T/ A1 P( g8 P8 ]- L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
. R* M" P( X/ Q/ G% h* o! hClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:# V7 X2 a$ e" y8 H' n3 {# B+ I* `$ ^
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
& ~" Q3 S3 B- i+ p0 ^8 dProsper or CPVLab.$ [/ `. O% M4 L6 H, W
3 X8 o9 d0 i7 e- `* v* F" e
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
