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PPV GUIDE [PPV新手入门][28页]+ _+ e2 b/ x8 [; {/ K* C- [) A
详细的请下载电子书！
7 s' F+ ]8 n, ?" W; u4 C& N" {( {* @1 ]- s! a0 n& }
, h0 {' u1 p+ |* _0 dNewbie Guide5 M4 G/ ~, H7 i- \; \
PPVPlaybook.com
! x& w/ c& o9 `7 ~: b- eTracy Shaffer/ I9 y8 A( g& V6 L
David Ford
1 l$ w7 G" U0 b" _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
! }; S0 f& E' r9 ZGetting Your Mind Right to Start Affiliate Marketing0 S" n: L' M0 j% l+ V- T
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
, Y& R! v* F. y; A! @ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where1 l9 y; g) U0 R3 d
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing/ F% K+ Q8 W7 c6 [+ M* X
with any success, these claims are laughable and far from the truth.& f+ I( c: o7 I* t* R' w0 p
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
5 s6 H2 s1 l& F- z0 F- ?9 eflow management. The main benefits are the low barrier to entry compared to other businesses, and+ s5 Z2 F X- Q$ @' k3 {8 H3 y
the ability for a marketer to be a one person shop and make an incredible amount of money with low
6 Q1 k, V. L6 f* Q" t; E! boverhead.; W$ e9 Z) m( ~5 r/ C w7 Q
The winners in this business are the ones with persistence when nothing works, who know there's
6 s6 i; Q) W5 d0 |6 O2 |& o+ K9 C3 I* z: @plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.9 Y! j5 |- C8 H6 Y+ x7 k
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
' H- Y+ Q8 e0 n& ~8 M5 j9 Astop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
$ x7 x( n& U8 {. j# PMost of these things happen suddenly and without warning, and they all contribute to the amazing
" ^: k1 n. R/ w7 t3 Zlearning experience available to anyone with a few hundred bucks and the ability to open an* j: E. X u @1 J% D
advertising account.
: h9 S0 W+ J# y8 B8 xYour competitors are willing to work at this around the clock. This isn't a push button, instant business$ h3 Z, s2 Q1 m* T5 [3 w& x* C
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet g2 r# W8 S4 s" d3 M u$ n; d
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,; N) s5 M# l0 n$ h! O
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.' e" s% D2 k, L+ Z# X% g0 E# W
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
, r5 Z$ ~' M8 @1 x, @started building PPV campaigns right away from start to finish. With that said, time to jump in and get
1 v1 \8 ~7 v7 B/ h# ^started building.8 |! S" d B" x4 a8 a P3 e
Things you need to get started:, H" j/ I8 U( }
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator); W' y) F7 Y9 p$ V2 ^) e
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
! r a! F: u' V0 j6 B. S- n" V3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic). B. K& p( F3 S& t# F
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab), R: [1 G6 ]# |% g7 A$ p* a
This guide describes from start to finish, how to get started in affiliate marketing by running traffic& Q0 }8 c9 H a, z
with PPV.! ]2 A7 n8 `2 ~: ]3 k- |2 w x
Basic Getting Started Definitions( n0 E% Z. I; l, y
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
2 K9 s/ U7 h4 a; G" Naffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main% }: ?) y6 b! b% d( z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
w- D* O) M/ Z6 Wtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).- |4 _* ~- i' b8 \
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
5 [6 f( S0 w p3 |4 R# x6 i- z) Yreceives a commission on that product. An example would be the Amazon.com Associates program,
) I# W( w: `' EComission Junction or Clickbank.
8 K. M. x- z, c$ G2 |) pCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes% E- _4 Z( f8 C2 {* E( k
an action like filling out a form, submitting their email address, signing up for a service or sometimes
$ f$ B+ `, f) F, n- ~ sbuying a product. An example would be Ads4Dough or Neverblue.& r/ P- p0 X# Q- C5 m7 @; U. i
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's" B4 W* F% O- h* x F1 W
account, getting the affiliate approved for offers, bumping payouts and just about everything else
3 j* M; @3 n- Arelated to an affiliate's account at the network. Having a good relationship with your affiliate manager/ K/ ^7 Q2 D; L! W- _: D! _. W
right from the start can really help you.
) R# S4 p* Z( m O7 k8 lPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served. u$ Q4 ?* `/ i7 Z/ d
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
1 q" H7 n( S) G6 e1 R9 N( V+ qview, starting anywhere from .01 or .015.
. K4 v: c4 Z; JIn order to use this type of internet traffic, the affiliate can sign up with a number of different5 `6 i6 D# c& e+ v2 F. t: L
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,* o/ f; B0 H# w5 d/ _( a2 @. Z
MediaTraffic, and AdOn Network.
& Q) d: J. ]. ~! LDon't popups get blocked by pop blocker software?
* q5 h, x( X# t# u+ O3 t5 LNo. Popups are served in a new browser window as if the visitor had opened the new window
3 R7 `1 a) S J- N$ Hthemselves.
4 M4 U0 w' F, J& S, n# _How many popups get served to the visitor?
, e2 U- r3 r/ I' K: y/ kThe number of popups served varies depending on the PPV network. Some pop more frequently; F8 h% e% p0 o, b# N
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by5 u, }/ B7 ]% A5 r( t6 c* p
serving this kind of advertising, so they have to toe the line between keeping their software
* Y/ d* Q+ w3 X$ F7 m& Edownloaded and still making a profit.; \. f, j0 I7 E/ N/ C# F. z! @1 B
Isn't this type of software bad? Why would anyone keep it on their computer?2 t% @9 C! z1 Y' f- z
No, this type of software doesn't harm the user's computer.
& E# a* ?" |6 `0 z, J' z. _Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,1 V# { W$ Z9 @. [+ L
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
. u. r! F" [" k+ v+ nthat they can continue to have access to the incentive.
{' O5 A8 T. z4 R: n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3$ G2 ~' P' G. D
How to Get Accepted into a CPA Network6 L+ L$ `; ^/ ~* a4 f- u3 `" |- \2 a
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place* J! \% C4 I3 u+ H
to start looking for networks is Offervault which lists offers and lets you compare payouts across: p O/ @# ~1 _( F, K7 \
different networks.
- H8 ^; A' p; J: COnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
/ g' V& P; I: c7 Qapplication and be as specific as possible about your promotion methods. Usually some time after2 @; W( u& h/ G) `8 h
receiving your application, the company will call to interview you. The phone interview is a critical
. L |7 M" A& i0 z. w) W( bpart of the application process, and most networks will deny your application outright if they can't get8 ?: n% r7 L. E `0 W2 O
you on the phone.
+ b9 x" K, J% W# R$ uOften, the person who does your phone interview will actually become your affiliate manager after
$ Q' k; o& k5 C3 r% Tyou get accepted, so it's a good time to put your best food forward.
) G5 c+ w, G3 _9 r& F- T7 f, X+ L$ RYou might not relish at the idea of someone grilling you about your internet marketing methods over
6 H4 B7 u* p3 l" B* sthe phone, but trust me, this part is critical. Have answers in mind for the questions:
a d2 z: T( I0 CWhat methods do you use to market offers?4 ~( v0 g! _ F$ B7 G' m1 y0 D7 e
Do you already have a website you will be using? ~* C; u. R6 m
How much is your advertising budget?7 _; \2 @4 Q/ L- I* ~2 K
What other networks are you a member of?1 n, B( r: ^* {. e
Who are your affiliate managers at these networks?
1 g" C1 y( ?' M+ X" s) }) PDo you use social media (Facebook, twitter, etc.) to market offers?
- @) V( V- g @How much traffic can you drive?
- f* t. d5 n2 r \! JDo you have a personal recommendation from anyone who is already a member?
4 f6 d- S1 W! [1 _. F, s* b& U% Q8 `& tOnce you provide satisfactory answers to these questions, the network will approve or deny your8 V, I" [4 {9 |* f
application. If you get denied, just keep applying or call someone on the phone and try again. Be f) S1 c2 x7 f9 V, F
persistent. Also, getting a personal recommendation from someone who is already an active affiliate( ]( B+ O9 J& } c
for the network can be helpful.# b) N6 Y: S6 O( }
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate4 I9 O; Y1 B3 R- z( Q) o% l$ L
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network( Q0 s9 v0 f7 c, g- t: g; T4 P! p
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
$ w: T( x1 N/ }% I* \people can open a lot of doors as far as networks are concerned.: i5 U! j/ A! z' j6 A
After You Join a CPA Network" `) h% U6 v8 N3 r+ O0 v- u
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager- h/ }3 j) y, h1 L+ C
and make an attempt to get to know them a little bit. D# V! D0 b& D, H# {! s
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their& N) i6 W7 I$ K/ i$ l7 w
weight in gold. Start feeling them out from the start and try to get to know them. Once you get& f8 J7 C, X8 u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4# _ N3 W v; I0 C( q( N$ |6 a3 {
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout+ |# ~% X' ~! \, b" R$ J# N' x
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus& @1 M% I: B9 ?# `
email.( A- w. Y6 j: m" h# [' z
For more helpful info about dealing with affiliate managers, check out:
) o& D" s1 P9 X& t9 ~9 ehttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
5 n0 `3 U" f/ M( K( y' G7 F: H4 Dhttp://www.mrgreen.am/affiliate- ... iate-managers-want/0 d1 i! d% C; J8 O. I- M2 i1 C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
8 J7 c0 [/ ^ F g( `, ISet Up Web Hosting
5 N) D- p. Y+ K' _2 i0 s5 n6 mGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said9 b/ g8 H; M7 E: l
about internet hosting. In general, you get what you pay for with hosting. When you use a shared" G* w8 S, C& G9 N& i1 F
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with5 X, i( H' X0 [4 n% R$ Z
whoever else is on the same server as you.
9 Z# g3 i$ [, p' oSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
, o% l, ~$ @' y" a# F0 Ienough that the visitor can't close the window before your pop up is even shown. You have about 3
% Q( f/ ]9 U L8 v* q+ g3 eseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.1 n. h( J2 L+ a4 ^4 J0 Z
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
0 _( u" \* L+ ^, \, h) phouse full of roommates (hosting customers).7 v# j. w9 [- y7 O6 }$ B0 A
In shared hosting, this is like having roommates where everyone has no specific designated area inside% r$ q) c- k) `% F& m% @- X: L
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
! k G) n @5 g( mfit./ D) ?4 L9 M$ {2 R; o* }
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than, {% Y- B* T4 O) V5 B4 M; j
the rest of the roommates, by virtue of simply needing more space and resources to accommodate! K7 v! K6 r; }6 Z8 e6 X* m
their food. Everyone else's food in the house has less space to take advantage of.
& s9 }& R( r, Q. F* w1 l# WIf you have less server resources to take advantage of, your ability to serve popups will slow down. For9 v% U6 t( ~0 o0 g0 o
any type of hosting this is a bad thing, and especially while running PPV traffic.) m- C. i3 E8 X5 s: d
In the case of a virtual private server (VPS), everyone in the house has their own designated space' ] ~) \: i+ f! C
inside the fridge to put their food, and other roommates can't come into that space. The server is
% G4 k& g. z% I$ ~partitioned, so that each customer can only use a specific amount of resources at any given time.
8 U' D" m* ]3 h" h" c" B" I ^A dedicated server would be like having the whole fridge to yourself. All of the server's resources
4 Z- D! ~! G$ \8 {: Abelong to you and no one else can use up those resources. This makes it possible to serve much more
: }) j$ r5 c2 d! Qtraffic, faster.$ o- d( z9 V3 H: R/ R4 F
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server./ B( X2 c2 t) `( u! M: H
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is0 _& i5 {$ j& i8 P- X3 |6 L8 p
here:4 i, `; Y8 @3 n2 {4 _( J
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
5 a m5 M/ [4 R/ g: |6 m, sVPS&highlight=hosting" \+ ]2 M# F' B/ P' F( ]
Dedicated-Hosting-vs Shared-Hosting
# u' `2 i2 `9 N% D: v5 E) v7 H# ~; m0 a6 Nhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-: O# ~0 l2 V" j0 M% w2 c) N
Hosting...Your-thoughts. \3 I. o* `, `8 H: r1 H) Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
- M p4 L' ~2 M$ b. VHosting Providers for PPV
1 ]5 F+ B$ z& s1 DBeyond Hosting
+ ` t) x/ v+ I+ Rhttp://beyondhosting.net/8 g( R# y7 H" d! i' `0 D; W& G
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment$ N: l& t* h# s% o1 }$ b# a
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
5 @/ o1 }, Z$ y! b( N& ?direct linking with PPV. Also, these guys provide great support.
4 p& f) v# h4 Z- rProsper202 Optimized Hosting- X) x' c" d/ l. g E( @/ q2 L
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/7 ?4 T" u/ s2 }0 F& b4 H a
CPVLab Optimized Hosting
6 N0 L" Z2 V+ Lhttp://beyondhosting.net/CPVLab-Hosting/4 a3 z/ x2 n& i9 r7 _
Domain Names for PPV2 ~9 G! U& J8 Z6 Y" {8 M
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is$ H/ R/ u j; ]% N* e
where you're going to host your tracking software and your landing pages if you decide to make them.
" f! U# @3 o5 UOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
+ W; [6 ^4 A, r& a5 m( c( mbland one is fine to start with, to host both your landing pages and tracking software. The .com,
2 A% y$ E( G3 I6 @9 m, U0 G, V W.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a9 B- [5 }6 |' F) r8 v1 k
term or build a whole website.7 p O- N3 N4 T! e) p2 n
After you buy hosting, a domain and get those all attached to each other, the next step is to install
7 }! `$ b" @8 ?! I5 U) x: |tracking software on your domain. This is really important, because it is necessary to track your
/ I, s6 ~/ } S1 f a! o# E9 I/ Y* Oconversions down to keyword level so that you can optimize your campaigns. Without proper
" a9 n7 _0 o) o& d# ]# |3 F$ ntracking, it is impossible to know what is working and what isn't.) ]) X! D' P4 i3 N$ h$ O6 T
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
2 d; {, {; p( A% o; bis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
( O& K% v* J0 I. D6 V. P( aProsper202
" [" g% |' E" n k7 rhttp://prosper.tracking202.com/apps/
6 t1 ^/ ]- g# t- p6 i0 G; dCPV Lab
' U k$ J& F3 O2 vhttp://cpvlab.com/8 Z; y' x' c7 n2 b3 I
CPVLab Help Videos
: h8 N* X! r) c$ Bhttp://ppvlab.com/oweiw/oiurw/vdm.htm
$ P9 j' Y' M9 IAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
9 s" X1 `8 H/ \* i2 O. j7 cindustry standard.
7 d% c! e0 X; g; Q. o0 l5 C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7& s2 U0 i4 u3 B9 g3 B2 S2 W4 g$ Q
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from6 J, t0 }3 b$ x
good support if you have problems with your installation.2 e, m& K% V& h/ f3 w
Tracking 202: U) }4 D1 D4 o* y5 q; U9 J
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your" p9 [% E* {8 _) b& T: T( F
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
U/ s. z: L, n5 P7 I2 q* narea.
9 w3 n( ]9 h! R/ R2 m/ Y# CIf you choose this option, keep in mind that your tracking software, one of the most important parts of3 s5 }. Y* J/ T9 O" y
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2020 w2 O& Z# p# ~' w
interface, and their hosting.
2 R' M2 z' y/ E0 W: uAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords( j- |4 F# @. o9 O9 L
and targets which you are bidding on. Leaving this up to chance in order to save money could
" T7 N8 |) Z- \# C- X$ Jpotentially leave you open to huge risk if someone else caught on to what offer and keywords you0 j k+ p' c! l3 {6 B% F) E* h" O# g
were using.
2 \7 Y+ Q, [& Q) u# u& dChoose An Offer
% f9 I( z7 d. e; Z9 r+ ^ lNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.; v5 g4 F5 I) Y4 [3 C |
Lesson on Offer Selection) B/ l/ ]" e# _$ f
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
# m7 Y4 J% \# Q" }/ J; p4 r5 FIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.9 ?! M$ _' ?# O6 C9 K) @. K$ K
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using$ ~/ t, b' Q4 {& s3 e2 Q3 j
LeadImpact as the traffic source.1 ~% d7 c7 R' E$ Z4 p6 C/ d6 j/ e
Now the best way to learn how to put all of this together is to just get started. For some variation in
2 p3 M) j$ r4 R. z% p; hthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
/ o2 }+ k! k8 Z& D0 ^campaign.
5 R. J! J7 J4 T" V. O) g& cWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first- I, i# X2 \2 I/ S
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
7 J/ ~$ F. V/ D1 \% R# Tthat all traffic is accepted.7 A" i* h1 T! r# K2 c! V( w" w+ A
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
& F# W% u: I% r8 `6 F; _% B; rThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can/ b# C! \4 g% W. u: U" J& E
get creatives like banners or images specifically for the offer.2 b+ g" [" F0 l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
8 c N* a; Y: n4 j; `8 bBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
0 u f8 w4 J& E$ D, v) rtrack my keywords. Without doing this, it isn't possible to see what's converting.
" ~; ^. Q. D: R* A \6 C7 HIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:6 s" Q; M1 f/ ]( K; V& r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
1 G# _4 n) P9 X2 ^9 GIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the7 T9 ^3 R; ~% o: Q
bottom of the page:5 _4 g' ~- I# X- C+ p# K1 q
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
' F! L1 ^! i& b+ K" D- \2 ^Click on the offer → pixels → Add a new pixel and this comes up:
0 x% K$ s0 I5 a) j4 Z/ ~Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL- G; d: r% y9 i5 ~9 ?
from your software into the box that says 'Enter URL of image to load'.
3 v6 r$ @" g* l c, {; m0 A2 G! gOnce you do this, it should look like this:6 I6 l: e$ _! C$ e, U% J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
, M* E; ^, @8 wClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
* T# i/ F$ Z, Q/ @. o9 TNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
, Q9 ]* u' m# z& Y$ d0 M9 [6 ^! {8 pProsper or CPVLab.
9 B3 z3 X* x! ?$ T( H# P! i8 R+ r+ O$ d6 d5 Y$ c
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
