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PPV GUIDE [PPV新手入门][28页]
5 ^+ Z. e9 M$ `" Q* ]/ i0 @# ^详细的请下载电子书！
% U% _+ v1 b5 k! W7 k% [3 [* ?. R3 t' N L/ I+ S: t9 i
' h4 Y7 }+ y# c1 X7 A: MNewbie Guide# a' i1 I. H8 L0 m( T2 z
PPVPlaybook.com3 S$ h, k$ O5 u: O$ b
Tracy Shaffer4 [0 d$ d% o, K1 s# t2 j) H
David Ford' S: U7 F/ D5 `1 W2 B+ \& h. u9 }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
$ s$ X z- s/ k2 X% Z5 }2 rGetting Your Mind Right to Start Affiliate Marketing
9 P8 M! l5 U& yThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
0 r9 D" c2 t4 [3 z1 v* wever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where! u- l+ [: }# U. r! v* {+ M+ U9 T
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing5 }" y1 X+ A3 t
with any success, these claims are laughable and far from the truth.4 y0 a2 u2 Y3 w) n
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
0 O2 n0 A% o& K- K0 g7 S2 c# m1 Mflow management. The main benefits are the low barrier to entry compared to other businesses, and! I8 A2 `2 U0 ?! ^1 G: p% h. t
the ability for a marketer to be a one person shop and make an incredible amount of money with low
4 w4 p F" _, g$ Q( V. Aoverhead. m* k) |: X+ i# v+ f
The winners in this business are the ones with persistence when nothing works, who know there's
0 ~- h& U2 q9 Lplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.1 X/ ]! S$ }1 C- Z7 ~
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
/ h+ J" ]* d$ U' d6 T/ s# p' O, gstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.) u$ V+ p$ g! ^' J5 i$ E5 O
Most of these things happen suddenly and without warning, and they all contribute to the amazing
& S7 k; n _( M6 I! T: A, Elearning experience available to anyone with a few hundred bucks and the ability to open an
% O8 F$ {3 C. d; dadvertising account.' I. Q, W3 M! L, e6 T
Your competitors are willing to work at this around the clock. This isn't a push button, instant business, t+ G; h5 f/ g- ?" w
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet4 ^- g/ u. H3 w" x0 P7 d* K
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,5 |9 ] O# X/ u8 b# e
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.1 I0 ?9 t& k5 k. W
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you$ }$ u& O7 G( g$ A' l5 A$ z1 I
started building PPV campaigns right away from start to finish. With that said, time to jump in and get3 G7 [( B* E3 \( Z
started building.: | Y8 w( ?7 d2 `
Things you need to get started:9 E/ c' A$ U p% y# Q( s) ^5 l0 w
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)* T( F6 W6 l% s8 M9 R; O0 m4 A1 d
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)2 z, H- @5 w9 C7 a X
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)5 i7 B) Y X1 C' `2 ?/ j
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
( y1 P1 V# w1 Y3 l8 o& j, W! K. e$ e2 z- HThis guide describes from start to finish, how to get started in affiliate marketing by running traffic+ E8 f. B( \6 Y8 L
with PPV.& r; O; P6 v. v
Basic Getting Started Definitions, Q) {/ ?+ y/ q3 {3 W4 }
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more) E& Y2 r, h: T! u. Q
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
& ~% r) U4 }! i" f: S, B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2& }$ j$ m1 m( E' U
types off affiliate networks are cost per sale (CPS) and cost per action (CPA)./ X4 @7 w+ Q# A3 t7 M
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate( {; }" `( R& q- U
receives a commission on that product. An example would be the Amazon.com Associates program,
; \7 M( z# `/ M' ?8 R; h* @9 \% M0 pComission Junction or Clickbank.
; Q; n6 B8 ]+ c8 MCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
8 I( w4 v# F- Z: L0 zan action like filling out a form, submitting their email address, signing up for a service or sometimes
7 |% [% D, w3 {3 Z7 `* S3 Lbuying a product. An example would be Ads4Dough or Neverblue." W8 R' v1 l4 w
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
' f& n m$ H, w) \4 l1 x' h Aaccount, getting the affiliate approved for offers, bumping payouts and just about everything else# q; I2 L2 U6 I$ J9 o; }# e
related to an affiliate's account at the network. Having a good relationship with your affiliate manager6 i- e: x: ~; g4 r! ]: ]
right from the start can really help you.$ F. u6 r9 P1 g8 D9 S; d
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
0 V, ]1 Q: t: `% B ~in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
- y) r0 a7 s4 r* M/ qview, starting anywhere from .01 or .015.; v/ P; H0 X" i1 Q$ E
In order to use this type of internet traffic, the affiliate can sign up with a number of different
$ d1 `5 i( k( j4 Acompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
" F. X7 k2 E; wMediaTraffic, and AdOn Network.
! y/ F2 P X6 nDon't popups get blocked by pop blocker software?
1 P( b2 @0 i9 q( h S0 FNo. Popups are served in a new browser window as if the visitor had opened the new window
% {' Q. C. `+ m, ]. L: sthemselves.6 a1 P/ _* C! N
How many popups get served to the visitor?2 h0 @4 l& u( i. _* T" G4 m
The number of popups served varies depending on the PPV network. Some pop more frequently' |' L1 F$ y. m6 a0 ~' y. h# V8 P: k
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by w+ Z1 Y5 D6 A5 Y& J; c
serving this kind of advertising, so they have to toe the line between keeping their software
" B: u* i7 A/ O# n4 I3 ~, R9 ]; D9 Ydownloaded and still making a profit.
, Z+ N: H$ l& B3 H7 Y, I! [# @; z( uIsn't this type of software bad? Why would anyone keep it on their computer?
$ r% k; v: R" v' e- b* [No, this type of software doesn't harm the user's computer.0 D! I- s& d# l/ @
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
( o1 o0 R% A" p; qtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
3 B. V) m4 Z5 M g" j% L8 sthat they can continue to have access to the incentive.
+ E; g( R! W9 g+ g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3- V1 Z4 ?. C f; z/ a
How to Get Accepted into a CPA Network4 ^: E3 Z( M; V1 N% D, ?- i1 R8 i7 U
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place; w% o# E' t5 @; D
to start looking for networks is Offervault which lists offers and lets you compare payouts across
3 P2 A$ R T0 ]different networks. U1 e# y/ p4 \& {5 s4 d/ X9 E- p
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher), F' L$ l# @) `* `; y/ S; ]
application and be as specific as possible about your promotion methods. Usually some time after, W4 n% d9 e4 m6 w o
receiving your application, the company will call to interview you. The phone interview is a critical( U' N. y6 S% \/ x
part of the application process, and most networks will deny your application outright if they can't get
+ f/ k5 X* g- }( q W3 yyou on the phone.- R0 g9 H. J$ t: f
Often, the person who does your phone interview will actually become your affiliate manager after
9 g# M; C6 @3 d6 E) t2 p* w8 jyou get accepted, so it's a good time to put your best food forward.! [% c B: a' f! p% U# b P
You might not relish at the idea of someone grilling you about your internet marketing methods over
% o- W1 ?* M' xthe phone, but trust me, this part is critical. Have answers in mind for the questions: p" X/ t6 a8 o, d2 A2 J0 m- U
What methods do you use to market offers?
9 y/ X, ~& E; r9 H4 h: tDo you already have a website you will be using?
: R% f9 k9 ~% GHow much is your advertising budget?3 t8 p. K3 L. j g" b
What other networks are you a member of?
! f Y+ J1 ^, ~+ @0 bWho are your affiliate managers at these networks?$ Y4 _3 j# u: t
Do you use social media (Facebook, twitter, etc.) to market offers?! |: K+ H, w6 q
How much traffic can you drive?- T8 {; d& \/ ?, a4 L% a5 m6 c* N
Do you have a personal recommendation from anyone who is already a member?
0 e, K% S5 p! h2 Y4 C- xOnce you provide satisfactory answers to these questions, the network will approve or deny your' Q0 c; N7 J3 ~# b
application. If you get denied, just keep applying or call someone on the phone and try again. Be7 |* b# w7 O$ T4 F- N: }/ ?0 _' f
persistent. Also, getting a personal recommendation from someone who is already an active affiliate% @' ?6 Z# f# z4 g" P! K9 F
for the network can be helpful.
e9 c/ |! Z, P* Q6 j) t- TTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate# R/ @5 L# y, m0 X! m( _! j
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
: y, d8 r$ S3 Y% d7 R8 i" h0 h9 I0 g9 z, Uowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
- `6 y" |6 u d3 P0 ^1 Y4 o4 ^" n! lpeople can open a lot of doors as far as networks are concerned.
( t0 z0 y: k* Y3 E# G' }6 mAfter You Join a CPA Network
2 X' K8 D1 Y I4 C* cOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager H$ v' D: W- z- l
and make an attempt to get to know them a little bit.0 x- ^, @; w' d/ f, o) y
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
% m) t" _7 [: L" u4 @weight in gold. Start feeling them out from the start and try to get to know them. Once you get0 K0 _4 o: K; y" f3 O7 n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
# h9 `0 A3 L, V+ q$ }1 Hlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
& T( n% @4 G% i! qbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
2 P+ f2 [& b- X9 [7 S$ H5 D b# Yemail.# r; C# H h. [' T" u
For more helpful info about dealing with affiliate managers, check out:
% E7 I r. L U. O8 r5 Mhttp://ppvplaybook.com/blog/musi ... -affiliate-manager// _ j4 D5 W* L# ^+ M* w$ [! C
http://www.mrgreen.am/affiliate- ... iate-managers-want/
+ @7 S @! S8 e2 a' p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
! f4 P- r% ?# W1 m/ l, i, G0 f4 s& SSet Up Web Hosting
! R) X( A( S- }. yGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
9 ~% G' ^5 M5 C+ o) s$ O, }about internet hosting. In general, you get what you pay for with hosting. When you use a shared
7 r. F6 }) o, khost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
7 j# S5 _+ V( i; }6 P8 B: Mwhoever else is on the same server as you.) D0 X/ {0 `# ]! {0 B5 c
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast$ i0 Z. S6 e) }& K, [6 d: i
enough that the visitor can't close the window before your pop up is even shown. You have about 3: U* a4 y# {# r* \, K
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.# k# {2 v7 `( }: q6 `) m; J
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a0 W# z! a V1 _" Q4 b/ \: ^
house full of roommates (hosting customers).* c7 I% K8 A2 ^- `+ Y! o1 l0 N3 K
In shared hosting, this is like having roommates where everyone has no specific designated area inside
- d+ e+ j. x w% C: x7 _the fridge where they are supposed to put their food. Everyone just jams their food in however it will
" _: h; C3 H# u* pfit.
7 ?$ c6 l6 C( W; ~$ f8 h2 XSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
0 U6 Q1 j' [9 C' ]* ]% hthe rest of the roommates, by virtue of simply needing more space and resources to accommodate2 V6 v& y1 H; C3 X# }0 a. T
their food. Everyone else's food in the house has less space to take advantage of.7 p0 p9 v ~9 g3 S( F- p! j
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
4 ~1 {9 D$ n# v8 Z' _) Dany type of hosting this is a bad thing, and especially while running PPV traffic.5 C6 t# ^. M7 E% M# ^! U* w
In the case of a virtual private server (VPS), everyone in the house has their own designated space Q* S; y, w! w7 S' |3 c2 z
inside the fridge to put their food, and other roommates can't come into that space. The server is
; r. C) W' P4 e$ v* W' P" ~; e+ D- Npartitioned, so that each customer can only use a specific amount of resources at any given time.1 ~! d; d" z6 b5 N
A dedicated server would be like having the whole fridge to yourself. All of the server's resources+ i" k# D; U! e& t
belong to you and no one else can use up those resources. This makes it possible to serve much more
; ^% v% u ]& I' ?$ gtraffic, faster.
3 }0 d9 Q+ D' G0 Y& p& q1 qAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.* S" w1 B. ^3 }: y
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is" Q. D R* c; y* ^" x& ]3 {: {) v
here:
7 M4 y' O! y) j5 Bhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-$ u4 |7 T2 {( I0 J: _! i1 g
VPS&highlight=hosting
/ k' E7 A5 L5 `0 w* iDedicated-Hosting-vs Shared-Hosting
# o( m* L, m. k, e" c9 `; fhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-, D4 d' T/ o; S$ @- }
Hosting...Your-thoughts$ F* e: V1 U; C% O/ E% S0 C* m: x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6, Q( a' a1 S# l% @% G
Hosting Providers for PPV
; r, i8 h3 W, b7 P' yBeyond Hosting
8 S, H" l4 \. Y8 o" t; U6 a! U0 whttp://beyondhosting.net/
" Z: @* y5 X- j1 j- Y9 TWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
# M _: R2 `: X9 `receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
; ]& V3 n5 Z8 p. H" P- Kdirect linking with PPV. Also, these guys provide great support.$ H% o6 m6 {- a: M0 [7 d/ |
Prosper202 Optimized Hosting0 z( ?' }7 Z+ S$ s7 Z9 s; C
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/- U8 G8 X$ }4 `2 |3 `6 ^* y- _0 |% T
CPVLab Optimized Hosting
* s# ?- ?0 n ]7 V; [# A' c# ghttp://beyondhosting.net/CPVLab-Hosting/& ~5 p. \% D9 A/ B! C# ?7 a5 U
Domain Names for PPV |% a7 G: h. K8 s) K
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is f9 T# J2 x* c. z) I7 c$ p6 Q
where you're going to host your tracking software and your landing pages if you decide to make them.% ~; P2 p; _/ j& ?: D
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
6 |0 q: b; ~1 C6 p3 i! ~' ]bland one is fine to start with, to host both your landing pages and tracking software. The .com,
$ y+ Y8 V, E7 D$ l' l.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
% [2 @, J9 ^; W* c. v4 r' o& eterm or build a whole website.
* Z* i1 |/ K' H, u% ZAfter you buy hosting, a domain and get those all attached to each other, the next step is to install: T; }7 h4 Q( y9 t, s) {- r
tracking software on your domain. This is really important, because it is necessary to track your
+ L2 u7 |& w7 {0 ^. d2 Aconversions down to keyword level so that you can optimize your campaigns. Without proper# p5 W8 G# n$ C5 \
tracking, it is impossible to know what is working and what isn't.
( P3 I2 p! V; K2 A! tTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
5 }4 E% Q& C/ }+ Zis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
( X, z5 D* C5 L5 n! ]% kProsper202, k& L3 z" R3 R; Q& [- Y8 Q
http://prosper.tracking202.com/apps/7 y+ P- _/ e/ A. Q2 ?+ p3 t' K
CPV Lab
3 k; u0 A; V0 d& ehttp://cpvlab.com/; i* p( m" B [% z' b1 \
CPVLab Help Videos
& R5 @' k$ B" h3 \& S A$ \http://ppvlab.com/oweiw/oiurw/vdm.htm
9 a, T9 ]" ~- b3 r' J) |$ }0 N |As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
9 o! ~& N- t+ b4 D! F- G! Jindustry standard.% A% v5 p0 ]/ T5 M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
6 R* e1 t2 \- M. ~ [. |2 MCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from/ A/ p2 O: u( A& \) Y/ `! Y& B' @
good support if you have problems with your installation., r+ Z- U) C% }/ L3 a" O# e9 e
Tracking 202
; Q4 j2 n" s: A6 M+ T7 MTracking 202 is the hosted version of Prosper202. You can create a free account and then build your- o9 \; b! x- X# ]7 W
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user; T* j% N, B1 X
area.8 M c. W) t' Y! k4 l' D
If you choose this option, keep in mind that your tracking software, one of the most important parts of0 _7 b2 r+ ~. |9 M* Y, N
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
5 J0 J t" Y. Pinterface, and their hosting.& a* [0 U% V5 N2 A% \, K
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
( ]* \- I. }" ]0 F5 Hand targets which you are bidding on. Leaving this up to chance in order to save money could! L* b! y' P" t8 z" S
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
' O9 ^2 C, p1 |* [were using.+ }& S: i% {5 m9 `4 q, K$ T
Choose An Offer
) Z9 G& ^8 @. g LNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
0 D3 \" I) [/ R" FLesson on Offer Selection
+ ?. x& f0 n; ]' F' \* k6 d6 Whttp://www.ppvplaybook.com/forum ... on-Selecting-Offers9 i( P2 N/ N* h+ E
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.6 u, @4 Y! m2 Z: y4 A
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using1 g" p) o& X M( `
LeadImpact as the traffic source.
2 B$ G( F8 q, aNow the best way to learn how to put all of this together is to just get started. For some variation in4 P) h2 R0 i& C1 W! R4 ?
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
j* B4 f+ S. j/ f+ Q1 {* Xcampaign.
% h) V# v' ^5 B5 f* b6 | IWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first! f7 T* h" Q# a: `* \$ i3 b) g) L( F( m
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
# u4 i3 D/ t# m0 h+ ^/ s5 \8 bthat all traffic is accepted.9 c6 y, t9 ^( d2 H
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
2 m* k/ C" g1 H8 {) @ kThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can+ g' e6 c9 u) r/ R7 v( r
get creatives like banners or images specifically for the offer.1 N+ q/ F6 i& s# A8 p5 d( T. b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
. ]( F- J& D- j( b' `Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
: c- _4 q: A- a2 s) o+ ntrack my keywords. Without doing this, it isn't possible to see what's converting.2 `6 C' o8 T. U! H% v8 }
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
0 m' o/ B1 h6 Z9 Y1 a$ K* d& k$ b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
% A& Z' _. ~+ ~+ T/ \5 sIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the i T/ f% h7 J& ?* Q+ A
bottom of the page:
. \) e- t% n: zNext, I have to cut and paste this pixel into my offer at Ads4Dough.
0 u: m9 E' u6 ^' M' @; e9 a; L6 PClick on the offer → pixels → Add a new pixel and this comes up:
* @( v9 a$ |5 t- O: pMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL4 K' |/ O7 Y, @* p: j( [" U
from your software into the box that says 'Enter URL of image to load'.
6 Y5 s( F: b h w- U* c" j, I2 B' }Once you do this, it should look like this: T8 S3 u! w- x2 f$ B* F. a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10; Z! w3 A* \, e& _2 I! I
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
+ S* T& Z2 J; H+ y+ c( E4 ONow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
5 A& |/ {6 [. tProsper or CPVLab.
* N. v5 I+ {& B, x$ I
* Z& D! d+ x/ h& Y. D- d |
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发表于 2012-12-27 18:47:17
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