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PPV GUIDE [PPV新手入门][28页]
9 z0 |/ H, ~+ i: S/ a详细的请下载电子书！
5 W6 G+ n6 u& b8 A! y9 b6 R
8 E h9 c6 N5 v% z3 A2 ]+ t- r9 o) L9 E2 L4 L: `' X
Newbie Guide5 S" O8 B! ]/ B/ B, |5 ]% Y
PPVPlaybook.com. p2 {# H7 X2 v
Tracy Shaffer# j8 _% j. O* t8 [, R: l2 Y
David Ford k- i; k/ p" {! ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1% j, T: n" F; u* i/ T
Getting Your Mind Right to Start Affiliate Marketing) D2 k/ m' ~; D1 P/ w8 V7 D
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
* C* X0 G) t2 k' o" u$ m( hever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where; j2 v* V$ V S, W' _! c
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing, `& \0 s' t# z3 x; x6 R7 h
with any success, these claims are laughable and far from the truth.
; f/ ]# [$ p5 W. E) c! |* f7 dAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash* B% j2 B& d$ ?+ X
flow management. The main benefits are the low barrier to entry compared to other businesses, and
7 Q! \% [: E! m! Uthe ability for a marketer to be a one person shop and make an incredible amount of money with low
4 X9 J! I6 B5 C7 X* I6 v' ?overhead.% U& E6 a( `5 M) f- r
The winners in this business are the ones with persistence when nothing works, who know there's8 K- E) H; a4 F0 i
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
! C" H- Y% a' X1 TThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
7 }/ ?: |6 ^0 Qstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.6 V+ M$ Q. ~8 E( r, _, ?0 T
Most of these things happen suddenly and without warning, and they all contribute to the amazing: A, J" |) a7 ~+ ^: u6 m6 p
learning experience available to anyone with a few hundred bucks and the ability to open an
* A! t+ E# M% Uadvertising account.
! T- L% [; N3 p H/ `2 E& BYour competitors are willing to work at this around the clock. This isn't a push button, instant business
8 ]3 f% A. ^0 S' ]where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
0 t. |7 |& Y7 c Fmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,& g; y' p$ r0 ], s) b: q
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.' A$ F: X2 _/ b$ q5 ~1 V
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
5 D1 c' h' O7 Zstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
4 |0 x1 M( T; {6 }started building.
# [ f" d, e/ rThings you need to get started:- a1 A# p; v; o# e Y
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
) K6 I- {) |6 _1 R/ D) E' Q4 \2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)4 t- |% D& k' W2 M/ y& }, D6 ^
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
7 D( u7 j% D# t; p4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)5 o1 W$ p. E* b8 A
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
$ t; L5 ]/ i5 r! g. Awith PPV.
1 i* F# x; x& {Basic Getting Started Definitions; l+ O& `6 {/ [( |0 k
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
( ]5 P/ H2 k7 D" }affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
C* s5 x. s) o: h! z( w% S# w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2$ ^# Y& X4 c5 H/ H+ W, K, c& K
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
' p& ^0 P9 k8 @9 r& b; {Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate! m4 W {6 V6 A C# A- n( i
receives a commission on that product. An example would be the Amazon.com Associates program,( u% ?) h* r* ~6 ]
Comission Junction or Clickbank.
& @% w0 ?. h$ Z1 H5 ` sCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes& c6 x3 ~3 _- V- k
an action like filling out a form, submitting their email address, signing up for a service or sometimes
) p: O! D |- z3 Y2 j1 Qbuying a product. An example would be Ads4Dough or Neverblue.
# \! V9 v* P8 H2 P/ N Q: VAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
" E4 [' e6 b/ b5 J saccount, getting the affiliate approved for offers, bumping payouts and just about everything else' E7 j7 U6 l7 \2 A# b0 v
related to an affiliate's account at the network. Having a good relationship with your affiliate manager' \6 N, ?7 n. |- l5 ~% ]/ a
right from the start can really help you.
. V8 W; [, E8 R/ S% f! L2 K1 nPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served' q4 x1 d; Y2 j( c; ?
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
* ]. o0 ? e; ^+ c3 ]" B/ j! vview, starting anywhere from .01 or .015.
# \& U( S# @$ E7 a; a! {" h/ IIn order to use this type of internet traffic, the affiliate can sign up with a number of different l( B+ f1 [: `& i# G; J
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,, |# U) V j, W" B
MediaTraffic, and AdOn Network.
5 r* A. p* U0 n6 |0 WDon't popups get blocked by pop blocker software?
2 a, X& |( W! g6 n: D9 k) g9 iNo. Popups are served in a new browser window as if the visitor had opened the new window' l. N/ G, d/ y* `1 j2 l7 v
themselves." g2 c) D# W8 q
How many popups get served to the visitor?
2 B2 t* f1 B$ \. ^8 E- y9 p/ sThe number of popups served varies depending on the PPV network. Some pop more frequently
, O2 G4 ?0 a, S(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by6 U% F! U2 j) V9 c5 I
serving this kind of advertising, so they have to toe the line between keeping their software% `! V1 V7 x2 z7 j4 _
downloaded and still making a profit.
5 d4 b3 l8 s8 i: X, `( l" c ]+ UIsn't this type of software bad? Why would anyone keep it on their computer?
X% g. ?% P4 `: d. X( q7 gNo, this type of software doesn't harm the user's computer.
# |* Q3 c3 K4 y) k6 DCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,4 Q* @/ E5 m. B0 S
toolbars or videos to place the software on their computer. The visitor keeps the software in place so: q! }4 u8 i6 S/ H
that they can continue to have access to the incentive.$ M- p$ m# E$ C( u' U+ d! P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
4 n( w; X9 c/ Y* ~* O L" `- CHow to Get Accepted into a CPA Network
0 S" t0 N0 x# C+ I, Z; }5 }! AIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
4 Y- z2 q6 r9 x s3 e! V) Pto start looking for networks is Offervault which lists offers and lets you compare payouts across- P0 r# D2 w: W" F
different networks.
D% t, D$ |* Z, [Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
% P' B' g( i; [- ]* `( v( oapplication and be as specific as possible about your promotion methods. Usually some time after8 T' B6 W/ Q) \5 O \; m
receiving your application, the company will call to interview you. The phone interview is a critical
. h/ C1 L+ Y+ s( W& v spart of the application process, and most networks will deny your application outright if they can't get( g& |! [/ b/ g& C) ?0 \ A
you on the phone.; w5 h* [; y4 T( F4 K
Often, the person who does your phone interview will actually become your affiliate manager after3 R8 f' @* L# n- ^2 e
you get accepted, so it's a good time to put your best food forward.. T5 d3 Z5 v9 [- K- M
You might not relish at the idea of someone grilling you about your internet marketing methods over
8 \$ V0 b$ n ?1 n$ J$ e8 f" J6 Cthe phone, but trust me, this part is critical. Have answers in mind for the questions:
. Z7 m) j" u* D1 t: K* X yWhat methods do you use to market offers?
, c' `2 k9 i! S& tDo you already have a website you will be using?# r+ M6 |( F, |" @% r
How much is your advertising budget?2 j0 N9 P: ?& k$ W0 \
What other networks are you a member of?
7 d5 Q* M* t% E- y2 N5 ^8 y2 YWho are your affiliate managers at these networks?
& m/ ]/ g7 a) D0 g8 x9 }' uDo you use social media (Facebook, twitter, etc.) to market offers?8 k3 P; W5 `2 r' B6 `1 f) n" L
How much traffic can you drive?# g& a6 d2 R0 H, x5 M5 f
Do you have a personal recommendation from anyone who is already a member?' X; u. k1 H* Q/ R
Once you provide satisfactory answers to these questions, the network will approve or deny your( v$ H- h) c5 i9 s1 [
application. If you get denied, just keep applying or call someone on the phone and try again. Be; f2 l6 B2 k3 f2 M/ m0 v' Z
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
: a' U( b; l5 b* b; Bfor the network can be helpful.* D5 u$ L9 d9 q1 H: d- G
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate/ I5 x( n" X2 W* |0 Q" A% |8 O
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
- E2 ~, w7 d' N4 Fowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
$ m8 t+ ?! H* R$ y: rpeople can open a lot of doors as far as networks are concerned.! o! K0 o* J5 k
After You Join a CPA Network
" a0 L: h1 T2 xOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
) S9 Z$ c) a R/ ^" x5 W) I# Uand make an attempt to get to know them a little bit.
9 i$ u4 J$ f! |* XFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their) R! _8 p; i3 f. v# J4 f( P- M6 b' P
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
4 L% z/ P9 m4 P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4% [4 ]% K7 f" W6 j Z
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
4 @' G' y0 Z3 c' zbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus! f" A O, s0 r# t
email.
; M" j! q; E. a" m g; zFor more helpful info about dealing with affiliate managers, check out:; R0 {/ T6 b2 y7 {1 c p2 R. e
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
1 T4 o. r8 n+ s; {- d ohttp://www.mrgreen.am/affiliate- ... iate-managers-want/
! R0 J& ^/ Q& ]9 V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
$ k# b2 I3 E; ]/ t$ R; W: F8 L* WSet Up Web Hosting1 F- c$ r( p0 c' H
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
; S6 @2 c+ C) R* c. Y1 x; fabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
0 ?3 A9 i8 p8 y7 Hhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
$ D( e. ]( U/ r- `) o7 Iwhoever else is on the same server as you.& ^& ~7 H- R/ K
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
% u: N, v# ~5 J2 R! ienough that the visitor can't close the window before your pop up is even shown. You have about 3+ F; u& Q6 S$ d+ F9 s
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
- x/ l# o1 {6 Z9 c3 Y4 K) ~/ TTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
( V( @6 n2 g% U$ m2 `8 L- Zhouse full of roommates (hosting customers).. G" M/ \: q& P/ P U2 g
In shared hosting, this is like having roommates where everyone has no specific designated area inside5 D$ x8 S. ^ w, c( U
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
/ Y: S4 h+ ?& C. D) _fit.+ A# J5 a# J1 |: n- M0 ^9 a/ r
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
, P& v7 z4 y& P9 qthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
* d9 k6 f) b/ J* b7 ]* gtheir food. Everyone else's food in the house has less space to take advantage of.
2 @! u4 F- l; a( JIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
% U4 A% X/ O( `any type of hosting this is a bad thing, and especially while running PPV traffic.1 _3 r9 J+ J0 q! ]
In the case of a virtual private server (VPS), everyone in the house has their own designated space* [4 O1 Z+ k; f' j" E( q& \
inside the fridge to put their food, and other roommates can't come into that space. The server is
2 Y7 |/ I% K' o! j8 z0 {1 w1 U' b: lpartitioned, so that each customer can only use a specific amount of resources at any given time." `% @- r. ]* W" [; w
A dedicated server would be like having the whole fridge to yourself. All of the server's resources2 _7 i9 ^$ x" I0 v$ L
belong to you and no one else can use up those resources. This makes it possible to serve much more# _0 U$ ]; _8 |! }, k4 j* e1 @
traffic, faster.0 B3 e1 Y6 |5 y+ e- l- N' v" l- d
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.# A$ j& p4 i4 p& M6 d- Q) z4 ?
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is- m1 o2 F& e2 c' V3 Y' M
here:
# m/ Y% o2 g( whttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
( B- _! X* Z Z5 A4 ]4 UVPS&highlight=hosting
8 {' E! B$ z) N. F0 p2 p3 S# `) _3 ^Dedicated-Hosting-vs Shared-Hosting; k) n$ B- x* t+ C" q9 r- F
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-* n" x. u8 ]: h
Hosting...Your-thoughts4 b+ G& U8 T: Z+ A, \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
9 A1 ?( W. r2 _1 C$ G ]6 \Hosting Providers for PPV$ p$ `9 _2 f1 d! }, @: o. J* P; ?
Beyond Hosting
+ Z+ x- g* w; [0 w6 Khttp://beyondhosting.net/
/ v6 C+ j) C, A3 s$ C& mWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
( h; R3 c: U3 c) o+ Hreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when% p) V, i# M' a" g/ c
direct linking with PPV. Also, these guys provide great support.
* y3 M7 f8 o9 i" }# LProsper202 Optimized Hosting- O2 w# y- ^/ H/ t: {/ Q" \/ k
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/, E0 Z8 M! ]( ?: F$ Z$ `
CPVLab Optimized Hosting4 y! O* P! |8 n3 ~( E e9 X
http://beyondhosting.net/CPVLab-Hosting/; d \# L( n& u* v) ^7 N# Z0 E
Domain Names for PPV
k( x/ b8 _" G/ l3 H8 N5 I8 iOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
1 O' X$ Z2 [; y5 n8 C! C i bwhere you're going to host your tracking software and your landing pages if you decide to make them.
; n7 r. Q& J3 A2 t* C7 u1 Z1 L# [Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
1 b. n: W' r) s. Y$ b+ _# W" T4 {; v2 q1 y/ ]bland one is fine to start with, to host both your landing pages and tracking software. The .com,
$ L% z5 r V2 g7 z7 t$ N.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
6 u# Y$ L2 |# @' [$ J; Iterm or build a whole website.1 S9 Y! H" Y3 g0 a2 R( {" Q
After you buy hosting, a domain and get those all attached to each other, the next step is to install/ `1 f8 R% l ^5 u, B0 J9 L
tracking software on your domain. This is really important, because it is necessary to track your
# f1 F9 w* O& F# [4 J& Gconversions down to keyword level so that you can optimize your campaigns. Without proper/ v" n1 V, E6 j
tracking, it is impossible to know what is working and what isn't.% e! b4 I) k0 V& Q) e, W
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software' y: b& c6 N6 Y. ]( `5 ^2 i3 C' O4 G# t& O
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.! y! Q, i) s% K C* g
Prosper2022 c! d: k9 M7 _+ o+ Z; e0 Q% t ^7 d+ p
http://prosper.tracking202.com/apps/% S# F3 [8 @# l9 w
CPV Lab2 i8 a3 K9 q3 V, ~5 K
http://cpvlab.com/
0 D0 t& t7 `/ P6 F* s6 mCPVLab Help Videos% l3 \* D0 f, d
http://ppvlab.com/oweiw/oiurw/vdm.htm2 J _3 s8 I0 L2 K! A. A( b
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
7 Q- v* g0 V2 p, I5 D0 `industry standard.
, g8 P$ k- P0 v% ~3 u, ~) M, F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 73 B, x0 u# z! O1 W2 a- T) u2 w
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
+ Y7 Y6 A6 w, |% G7 Z+ o( l$ ?6 Ogood support if you have problems with your installation.* h/ L9 ~8 X* \' ]
Tracking 202! H+ e4 g+ r5 ?9 y" E* c8 E
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your5 c3 m8 Y% b+ ?
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user, F/ ~9 R3 C- H1 M, l- u+ m
area.
% R9 I0 a4 y2 j& z! E6 EIf you choose this option, keep in mind that your tracking software, one of the most important parts of
% C/ W& s N) ?5 O* m0 i4 K4 ]9 Syour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
9 ?, i7 [1 _% K0 ointerface, and their hosting.
) c4 I2 `( Z4 {/ g- c. `Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
/ x, y8 ~- \/ ?and targets which you are bidding on. Leaving this up to chance in order to save money could
. H/ \8 n( m& rpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
! n2 t- b7 e7 y7 kwere using.
5 w+ ]0 t4 L7 ? SChoose An Offer
/ [6 H) g- y3 x) ]6 M% CNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.- n, G# S, U# k, r& X, I8 m% d5 G
Lesson on Offer Selection
) W Y/ V; y( q) ~6 F" n; ?4 uhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
, A- v/ h" K, ~In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
5 E. n: b- t1 f& a0 v5 R( uTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
6 C4 F: H/ m, q6 v# ]$ sLeadImpact as the traffic source.
! h* f- G0 O4 yNow the best way to learn how to put all of this together is to just get started. For some variation in7 r& T/ x$ ~: f1 b+ H0 a3 @
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
6 I- E8 z, q6 u* H) G, t2 H5 {0 ucampaign.
: K2 ]" K6 \6 `7 o6 YWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first& X$ ^# ?( K4 X, }
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
A. ~: B' M* c, Q( ?5 T# t4 Fthat all traffic is accepted.; ~& b* f0 ^3 X+ p4 ~: U8 r2 \" H
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.% W* x; w) V6 e9 Z+ j
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
6 ^; e" w* K; [2 Y; u3 X) uget creatives like banners or images specifically for the offer.
" @3 ?& U. E1 O/ h0 D+ S0 _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
( v. g9 f5 e& X4 SBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can, F/ z0 h$ a j" g. d" b( @
track my keywords. Without doing this, it isn't possible to see what's converting.
' q/ K1 U9 M; ?# k& o! `In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
+ c; q0 x2 z8 ~1 B" z, I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
?' L- l B! [1 ^( QIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
) I5 V" ~; ?$ a" |bottom of the page:& v- T0 |! t1 Z3 x
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
$ c3 E( u7 n8 q$ \3 rClick on the offer → pixels → Add a new pixel and this comes up:8 g2 F/ V# E& C
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
$ W% R' H* y, D! l- }; W/ I8 [from your software into the box that says 'Enter URL of image to load'.% V5 e& k7 t9 y1 \! L
Once you do this, it should look like this:
# c g! ]. C5 R9 ~& ^8 f* a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 103 C$ |' L- L& E' l
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:7 r, o& n1 Z5 ]$ c2 r( y
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
" r- B/ ?6 q8 e C( G( @Prosper or CPVLab.% w. R* D$ x; u) t- z
- j0 @0 j. T# B) u |
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