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PPV GUIDE [PPV新手入门][28页]- s: m( t+ n0 F
详细的请下载电子书！" [, A& x1 t ?
@, O) X; D0 V( s1 V- Q8 W7 D; p( h3 F$ R+ Y% s4 [
Newbie Guide
+ M: E1 L+ b- m& V4 G+ ?7 y: CPPVPlaybook.com
) t6 T# Z+ g2 @7 l uTracy Shaffer/ F0 J d- X6 Q4 x
David Ford6 m* E& `6 J% ~! I* A" ~2 q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
0 t1 q, I) D5 x; J$ e( vGetting Your Mind Right to Start Affiliate Marketing
# D& ]) l& v; { _6 UThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an5 [& I' s( {4 g* }7 z3 q
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where; u1 R, i' X* z4 f9 C
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing# }: P8 }' |0 ?; @- P- j
with any success, these claims are laughable and far from the truth.& f$ h/ ~7 w0 U' H; z. k* `
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash m7 k! D/ E: g, c
flow management. The main benefits are the low barrier to entry compared to other businesses, and
* i- C2 N: ^4 n; [3 ~% F; \the ability for a marketer to be a one person shop and make an incredible amount of money with low
, o+ \ _( e+ Z+ [ I7 y7 Z: Ooverhead.
& \% A6 L' P$ cThe winners in this business are the ones with persistence when nothing works, who know there's
8 Q/ l' b q1 ~. b% y! Vplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.& W0 p' K7 i9 s) ?
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
+ n& B1 T. |8 Z P3 d' f O* W3 Xstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.2 e8 U' e3 ?9 ]% B7 _8 ~# m1 ~( \' p
Most of these things happen suddenly and without warning, and they all contribute to the amazing
$ L( M# Q$ u. _! I/ f* `learning experience available to anyone with a few hundred bucks and the ability to open an
: r. h) z: B' p4 l# @6 L- m% kadvertising account.
) y, C, N4 W2 z- {) ]& bYour competitors are willing to work at this around the clock. This isn't a push button, instant business
' L* E1 c m- z( g8 Q# |where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet L D7 j5 g: S$ b3 d, Y- @6 w ~
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
. ^; R" d) V5 a. T! F6 O, I2 U5 Btrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.: M/ _. R: R' q. J
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you- N2 J" ^1 t f+ x, M
started building PPV campaigns right away from start to finish. With that said, time to jump in and get9 a$ `; y n8 S
started building.$ s8 z1 I3 e! Y
Things you need to get started:
6 D$ s/ m( g1 a- N% v7 f6 b1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)' K* I6 b. i L6 @4 H- e+ F% W
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
1 t7 E' M! q, i7 B3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
% T* I ~, Q2 K4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)5 C! m( g0 b W4 ^4 H6 g' t2 @
This guide describes from start to finish, how to get started in affiliate marketing by running traffic y: {& `6 E# z# a6 ?8 Y1 V
with PPV.$ V; k4 s- N3 o$ K
Basic Getting Started Definitions! s) [* l) o9 B8 e
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
4 A1 O% Z# n# y+ |% ~* xaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
3 j! [' s" V. V4 g) M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
; ?& H& T6 K# H! Etypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).. M9 h7 X! I8 S; E3 I" [4 U
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate7 N/ A! K/ O+ E9 T$ i
receives a commission on that product. An example would be the Amazon.com Associates program,. w! ? o- c; q9 W1 s; o" ~
Comission Junction or Clickbank.
7 x& _9 s: G# R1 W7 F" ~Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes, o. N j6 n5 E) Y
an action like filling out a form, submitting their email address, signing up for a service or sometimes% |) F5 j9 P; @9 d- K, |- c
buying a product. An example would be Ads4Dough or Neverblue.( k+ z ^$ G' P& C; W
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
; Y+ D0 v9 Y; ~2 Z, Yaccount, getting the affiliate approved for offers, bumping payouts and just about everything else: a+ M$ d, B1 J* W( n
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
; k" Q5 T9 t9 w! }right from the start can really help you.
5 E* l4 J7 v& n2 T( ~& f& C. wPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
9 x& B- B7 b3 V& Z) p, min pop-up form through downloadable software on the visitor's computer. The advertiser pays per
$ G0 M! p O/ H8 W' R; _. S; f* `5 oview, starting anywhere from .01 or .015." q Z8 |$ `% M* \% ]4 u
In order to use this type of internet traffic, the affiliate can sign up with a number of different
: G# y- z3 S( T9 ^companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
0 i! C1 F( R* u* g- Y# f% Y( zMediaTraffic, and AdOn Network.
X6 L% S4 g. `+ q3 J, Q7 O2 ADon't popups get blocked by pop blocker software?
* @$ E4 j# P) d3 }$ {4 t! r! D: bNo. Popups are served in a new browser window as if the visitor had opened the new window' i$ d* X+ z8 `; l g0 q
themselves.
. H- B+ P- N5 u1 JHow many popups get served to the visitor?* f( \% z0 Q( [6 m4 Z. }
The number of popups served varies depending on the PPV network. Some pop more frequently; f' i4 v5 [* F- y
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
! ~. }( J; l4 o) J' J% d3 dserving this kind of advertising, so they have to toe the line between keeping their software( }" v" i2 u& l( s. {
downloaded and still making a profit.* C6 g# J' n& C
Isn't this type of software bad? Why would anyone keep it on their computer?, ^% P" L# Q+ D* t% K9 b
No, this type of software doesn't harm the user's computer.# D C& Z3 N" E* t; O# L5 i
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,% b# k- m% I' i- a; R
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
- ?) r) D* E6 y+ y. v2 B4 pthat they can continue to have access to the incentive.
! J0 C5 Z3 `) Y5 x% G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3! g( v2 ^+ e! S9 @: _
How to Get Accepted into a CPA Network5 |5 M! `7 i/ V, r3 P d
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
" Z8 p7 T$ y7 _4 V( m4 Nto start looking for networks is Offervault which lists offers and lets you compare payouts across
. K! K1 G# b6 | R) A& rdifferent networks.
8 y% d+ }2 G6 {/ O. [& T5 [) {3 |Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
$ m2 B* i( t, k( Z( uapplication and be as specific as possible about your promotion methods. Usually some time after
J" H3 m+ E N4 f9 e, I$ Areceiving your application, the company will call to interview you. The phone interview is a critical$ A" @& S8 Q+ {4 Q- \# V+ J
part of the application process, and most networks will deny your application outright if they can't get8 } f3 j" O0 o8 N: f1 ] p
you on the phone.3 |3 R" r5 E4 m
Often, the person who does your phone interview will actually become your affiliate manager after
1 X; j) k6 ~. |4 n8 `5 e K- \you get accepted, so it's a good time to put your best food forward." c' y' K+ K3 g$ P n: y J) g
You might not relish at the idea of someone grilling you about your internet marketing methods over/ p5 B2 W- Y- n, n- p" w8 w+ H, J( P
the phone, but trust me, this part is critical. Have answers in mind for the questions:7 t. T8 {5 q6 T- M
What methods do you use to market offers?$ l, g9 D4 _. v; g% S M- V# S; q. ^
Do you already have a website you will be using?; U/ ?" k# `7 c T0 O1 N& M& y
How much is your advertising budget?% [4 u. J4 c6 {8 \$ z3 N8 V
What other networks are you a member of?+ |1 m/ k% Y; m: \5 ?
Who are your affiliate managers at these networks?
a' M0 h8 r! ^* F$ bDo you use social media (Facebook, twitter, etc.) to market offers?
5 C7 f( q. q7 r/ _How much traffic can you drive?
5 D1 ^; C" D( V, k0 ]! UDo you have a personal recommendation from anyone who is already a member?8 V0 q. f2 D; `, O# N$ C
Once you provide satisfactory answers to these questions, the network will approve or deny your9 Q& y# X7 X+ M% V8 d
application. If you get denied, just keep applying or call someone on the phone and try again. Be( y1 K( e+ H1 L) S) G
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
( m4 G% _% C" d; r* b% ffor the network can be helpful.7 a- H7 B: i8 P( l' K6 K
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate- _. j u; j0 z) M
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network) B( j7 v2 V- W7 D2 h
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
3 @& m" [, L0 l, Mpeople can open a lot of doors as far as networks are concerned.
2 j9 H: O3 P7 zAfter You Join a CPA Network2 i/ W+ Z3 \ l p p F* B! g/ q2 ^
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
1 F) ^( W5 V8 p' H0 w8 @and make an attempt to get to know them a little bit.
& G! j4 w' m4 N* Y+ YFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their$ w4 R- I) i) `( t; o) ]- K
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
! `" D9 _9 R% R, j" U0 S. Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4, u. h7 p, O; F( g6 J" Q
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout+ z; K& M. W( t( o
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus+ s3 {, x. j( \
email." K# q. j% x8 U6 ]: [! D
For more helpful info about dealing with affiliate managers, check out:
: ]5 B* `, A5 V& Yhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
5 O$ @9 b8 V0 c$ W) y+ ohttp://www.mrgreen.am/affiliate- ... iate-managers-want/
9 I" N9 T# e& h8 z" X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
I2 C8 m" ]& J3 [Set Up Web Hosting0 {5 `7 H, j# _, @8 z. O; r
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said, g U0 T+ u! o1 g5 M; n
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
8 b1 x8 l; l$ W" U6 e6 w& Rhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
! W5 K2 x% M/ h9 Rwhoever else is on the same server as you. }+ w8 h8 }* E3 f1 ^" B
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast9 t4 K7 H) f @! @
enough that the visitor can't close the window before your pop up is even shown. You have about 3
8 t- [0 T g& ~7 W0 X& pseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
2 l! h1 F3 x; w$ M8 _To explain the difference between types of hosting packages, picture a refrigerator (the server) in a% G- C$ y. t8 O. [
house full of roommates (hosting customers).
4 ~. x+ l7 @" t0 h: |2 P7 oIn shared hosting, this is like having roommates where everyone has no specific designated area inside. O" o0 S/ q0 d% R% e
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
1 m4 \7 G. X) e* Q$ ^2 cfit.0 z6 q, s) E t1 z: V
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than- ^$ i6 s5 ~) v9 z2 @. d' `
the rest of the roommates, by virtue of simply needing more space and resources to accommodate/ B$ v# }" l/ {# l# u* h2 z j
their food. Everyone else's food in the house has less space to take advantage of.
" b! H0 x- J/ W2 c5 nIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
# V+ t# s; }3 k8 ?7 ^: ^) q8 U8 Y hany type of hosting this is a bad thing, and especially while running PPV traffic.6 M2 Q7 Q! `* W, ^# |. o
In the case of a virtual private server (VPS), everyone in the house has their own designated space) F& X( V8 b) Q" G+ J, X
inside the fridge to put their food, and other roommates can't come into that space. The server is
, N- Z5 B' C* m% I7 apartitioned, so that each customer can only use a specific amount of resources at any given time.8 U7 C; ]1 k/ B
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
0 u3 h+ h0 B5 ?) z3 nbelong to you and no one else can use up those resources. This makes it possible to serve much more
" B2 {" i: |+ }2 a: }+ ~& N0 `8 rtraffic, faster.
0 z" ~2 D2 U. D" o9 f0 f: {9 n. ZAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server." f3 N9 T* V% O5 _5 E
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is" Q4 ^ `) q) ^( W: x
here:
: f u) b6 V/ {, J7 J- |, `" Ehttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
6 A, g" z8 F9 aVPS&highlight=hosting
; W1 C5 e* [( K9 W1 [* jDedicated-Hosting-vs Shared-Hosting" \* k$ y4 e2 P: [. _; {
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
9 h, t3 A: y- H+ t# o( [ C* }Hosting...Your-thoughts
8 ?4 O" j9 f- ^ ~" x8 O+ b* B9 K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6/ H9 K$ Y1 |2 i0 _; a
Hosting Providers for PPV
5 O4 \% F7 o, ^! |) z, tBeyond Hosting
& G$ u) ~8 q( b* o1 A; yhttp://beyondhosting.net/
0 j6 q6 w) r R- t' YWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment9 t7 n" K d. X6 n
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when) T |9 v# _! Z B& i% w$ d; B
direct linking with PPV. Also, these guys provide great support.+ m# T& ^( Z$ n8 @1 G. q
Prosper202 Optimized Hosting) _$ F9 _+ i( _! D
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
( Z5 G$ B& N2 N- u x+ q$ n- OCPVLab Optimized Hosting$ D- h( ^* S5 H& o
http://beyondhosting.net/CPVLab-Hosting/6 K- s; _4 O/ J
Domain Names for PPV% G, O5 a, O U; X" u" S
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is" C) J0 c% L% o5 _; Y
where you're going to host your tracking software and your landing pages if you decide to make them.
5 J! `% v) ~( j& HOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
, t W8 M l5 i& Q( Nbland one is fine to start with, to host both your landing pages and tracking software. The .com,, K5 T* E1 z) Y% _( W; i0 }
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a! Q/ z; h p& {4 T' P/ V
term or build a whole website.- A2 w5 Y0 C' w! d8 }
After you buy hosting, a domain and get those all attached to each other, the next step is to install& @- `5 Y. w0 a1 I" Y: `8 T+ P( ~
tracking software on your domain. This is really important, because it is necessary to track your
1 s* z& s' _, K4 u7 A- Yconversions down to keyword level so that you can optimize your campaigns. Without proper
3 y) G* t M' E `4 L, b: Q% jtracking, it is impossible to know what is working and what isn't.9 b# k( c' Q" ?: V6 Y f! n) Y6 \
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
3 {# x# S+ ]6 _is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.8 a* H b3 c f& x9 l' w
Prosper202
g v+ T& @' E) U. m% `3 i9 nhttp://prosper.tracking202.com/apps/
1 r2 W, X+ X O7 X6 K2 b. JCPV Lab
& X/ c7 e. f$ Ohttp://cpvlab.com/: M. k/ k4 F/ w# |/ }
CPVLab Help Videos
* Q* P5 f" R7 b) h6 m) shttp://ppvlab.com/oweiw/oiurw/vdm.htm
0 T9 ~3 o. `6 SAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
) K1 @0 m; r2 W" i% P/ i/ K" g; |" a9 R4 zindustry standard.
c: @1 a2 g9 K( B F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
6 y. Y. s& o% {6 vCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from/ B, b4 a$ [! u$ C; q
good support if you have problems with your installation.
, B4 F+ J, O% _5 I) [Tracking 202( X$ J, p" W4 P
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
* [( j' k& G; `$ Fcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user2 q$ F7 r1 o1 u" Q0 J
area.
5 a4 J) k9 l; DIf you choose this option, keep in mind that your tracking software, one of the most important parts of
6 D7 k) s. u5 e2 o* Pyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
3 `* j. N1 W% `1 }6 ?# v( Iinterface, and their hosting.& D9 g7 }( r7 V, E
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords1 ]* n* u. H c+ L$ ?8 q3 w* x
and targets which you are bidding on. Leaving this up to chance in order to save money could; H( v/ F) f$ v% z, B
potentially leave you open to huge risk if someone else caught on to what offer and keywords you' Q2 F) _, ]& z; x0 x' V% g
were using." T3 t4 N+ i( B& u6 {7 X# C
Choose An Offer
) Q* y. j3 D3 z0 o/ nNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
, x+ z: M/ u4 x7 i3 r9 P4 x; {Lesson on Offer Selection
9 L a- r) ]# a2 }9 jhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
/ z8 O! d7 p& W' t, MIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.5 Y' U8 N# W4 c. L* ^: m" M/ E& ?+ V; ^% W
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using! r. C& u" F, e! O2 O. `& O8 [" y
LeadImpact as the traffic source.
& ]" X/ e+ r/ o- d) tNow the best way to learn how to put all of this together is to just get started. For some variation in
2 w: _. t+ r- q5 fthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
0 u. L% C) h& F1 F4 Fcampaign.$ Y, t- `. q3 u8 } ]
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
* d( V/ _, f' o v4 y7 Upage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says1 C5 y6 f( t2 e) K
that all traffic is accepted.3 f$ P. j& i0 v3 C, v
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.& Z5 {- i. m" J
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
6 {" `4 [6 W5 G- ~7 Fget creatives like banners or images specifically for the offer.- E% H! `0 l' q& Z+ t. w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
" ~) [7 Q& ^' tBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
7 n: b# ~# L6 Z" mtrack my keywords. Without doing this, it isn't possible to see what's converting.
2 \. X# r7 b$ jIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:8 k3 \1 h: @# D5 C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 98 T4 d2 }4 W( D) A5 {( |
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the" B0 V+ \ ?: W/ a; K
bottom of the page:
2 t( O$ V( T! mNext, I have to cut and paste this pixel into my offer at Ads4Dough.
+ a5 j5 H' l# F) SClick on the offer → pixels → Add a new pixel and this comes up:
" r3 Y7 Z- K7 e. y0 x. YMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL& g( R2 s( m9 A" a* n% E9 j" p
from your software into the box that says 'Enter URL of image to load'.
" l/ u1 i/ e/ j" tOnce you do this, it should look like this:, M- a# S+ ~) M6 f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10% h3 Y! X4 P3 V- q
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
5 n% K) ?( ~$ I$ zNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either. Z+ G! p5 l2 W& v! L1 S8 H
Prosper or CPVLab.
L* l! }0 e/ e. ?0 ~* N! ?6 k: z1 G3 R& a, G
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