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PPV GUIDE [PPV新手入门][28页]
+ V) r; I9 L6 S- ^: D详细的请下载电子书！! W- t4 \6 V/ j; Z2 T. K6 o2 S
5 G; w# \* d) x4 z$ w+ ]
8 w# H2 R6 E7 }' A5 D3 _2 B* cNewbie Guide( ~- j' \' L! v+ U+ U
PPVPlaybook.com5 s i: K& q4 p& x! d
Tracy Shaffer) {) d' @( x6 V% g: F. {
David Ford" r+ }0 ^2 S" P2 @1 H5 s" O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1; u" _: o& E0 P/ O4 Q m+ l' T8 Q
Getting Your Mind Right to Start Affiliate Marketing% N: K3 O% Z {# }
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an, Y- ]' v+ w" i9 T/ y
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where2 j- O. ?' h( V) X, M% S, ]' w
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
* w$ J1 T# s: c( ^with any success, these claims are laughable and far from the truth.
2 b! q* L; P- [Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
# P; v; G7 d$ r( X' `$ y. f4 bflow management. The main benefits are the low barrier to entry compared to other businesses, and
* d9 J! X; [$ I5 a' h( zthe ability for a marketer to be a one person shop and make an incredible amount of money with low
, }0 k2 U8 R& _overhead.4 p5 m( E$ ?- q
The winners in this business are the ones with persistence when nothing works, who know there's- ~4 X T) ?3 ]) p! ^4 M* N
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
9 U" M! o5 e3 W( k9 h# z& y& H1 g0 r) RThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
7 B7 C6 I! w$ P) Estop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
& g8 D* o* \# e ^( N- z* }Most of these things happen suddenly and without warning, and they all contribute to the amazing
; e/ [& A$ K, h4 Ylearning experience available to anyone with a few hundred bucks and the ability to open an
0 m) t: V0 {- [" Y% `4 padvertising account.' }2 _% R& Q0 W$ m/ z
Your competitors are willing to work at this around the clock. This isn't a push button, instant business" i( u1 l# ?/ o n2 r2 G
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
, T! C1 z* P7 y8 ~/ r, hmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,/ u( ?8 o$ d* U" R K! [
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.9 H; s" p9 K/ w+ ?; A1 k5 L: ?# {
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
# ]+ I l: j" @+ v ]0 o+ zstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get0 N' G f/ R) A, I1 q9 {
started building.
5 ]2 B- @6 S5 n. SThings you need to get started:
8 d2 L/ j/ T. ?3 H+ M" ^3 {) |$ ]1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
/ `1 q0 p! R9 y3 p2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
% c0 K! C, C7 m3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
$ U4 f& M( f; Z# l& | @" v4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)) i6 Z/ v& [5 h' }
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
: G9 o+ v% N; W" Iwith PPV.. }6 C- p- R( H# H! U# N
Basic Getting Started Definitions8 T# H+ l) L6 p7 v9 t j
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
& r+ P# ]* L" ~+ V' n2 J# W' e; Daffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
; X; A J! m4 c, K7 L0 P7 Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2# T E/ Q5 \" }# h ?0 o
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).$ k9 P8 X& {# N6 Q5 K$ y
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate2 N7 e" o" q, T+ I
receives a commission on that product. An example would be the Amazon.com Associates program," {0 G2 S6 t6 x
Comission Junction or Clickbank.3 R) L9 i% n+ U p$ y2 m
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
' s2 I6 h: p: H- o2 L+ w: Van action like filling out a form, submitting their email address, signing up for a service or sometimes
( T9 k1 w: Q }% j( b% ubuying a product. An example would be Ads4Dough or Neverblue.3 U# N4 W% Z, M9 l7 G
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's7 Z# K7 C# c" a% r8 b
account, getting the affiliate approved for offers, bumping payouts and just about everything else4 L% o7 t+ `) X6 n8 }- }
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
- J5 M" A, j |9 P; ]# S; k; j% bright from the start can really help you.0 c/ k# F' [4 G% T
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
& e! k: _, S( [" I: Y1 Ain pop-up form through downloadable software on the visitor's computer. The advertiser pays per
2 m S2 F$ P8 l- k5 j# `view, starting anywhere from .01 or .015.2 m9 X" S% D$ ~6 ?1 i
In order to use this type of internet traffic, the affiliate can sign up with a number of different* U1 e2 C' U, q2 M& O7 b9 x
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,( Y- l' Z) W$ b: ^
MediaTraffic, and AdOn Network.: ]' a" p+ } }$ d5 j% N
Don't popups get blocked by pop blocker software?6 `" B+ ]4 z# Z; F/ I$ x9 D6 O
No. Popups are served in a new browser window as if the visitor had opened the new window6 P% d/ W4 Q+ Y# n* s1 L
themselves.
7 e" o+ \$ w$ MHow many popups get served to the visitor?* a1 y3 v8 | n1 ?
The number of popups served varies depending on the PPV network. Some pop more frequently
( d% O. a, c* u: f9 B6 K(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
* m7 z* ?& N" C: X0 g! v" ?serving this kind of advertising, so they have to toe the line between keeping their software5 l( T- g, x4 X. e! o' Z7 W0 z
downloaded and still making a profit.
6 F$ I% \# K/ _9 { H: g) r7 NIsn't this type of software bad? Why would anyone keep it on their computer?2 x3 G% M, n# ~8 Q' M- L
No, this type of software doesn't harm the user's computer.* c+ Y" b, ^$ A F
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,8 \/ m h7 A2 X3 B
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
" v& S Y4 ?8 P4 qthat they can continue to have access to the incentive.# y6 W' B/ R5 Z" U* a5 u t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3' g, n8 l+ R/ t. d2 N, J
How to Get Accepted into a CPA Network
- `9 c/ C" O( g, o( T @In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
8 m0 b6 Q; ^0 o8 hto start looking for networks is Offervault which lists offers and lets you compare payouts across
$ `( w; {7 k& H" Vdifferent networks.
: E8 I. ?% w( R! g7 f2 a( ROnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
% q0 n/ s; w3 @8 X* k3 P3 Uapplication and be as specific as possible about your promotion methods. Usually some time after
|: h2 w, ^9 b/ Y& Vreceiving your application, the company will call to interview you. The phone interview is a critical
! ^! q+ p% V$ Ppart of the application process, and most networks will deny your application outright if they can't get& }' W# f# x8 g! J3 T
you on the phone.
2 e6 h+ H5 M: nOften, the person who does your phone interview will actually become your affiliate manager after& c& e0 J( W3 c) M* D
you get accepted, so it's a good time to put your best food forward.9 [' a) [8 h/ n) `7 s
You might not relish at the idea of someone grilling you about your internet marketing methods over& p- H5 q3 f5 {$ O x3 a
the phone, but trust me, this part is critical. Have answers in mind for the questions:6 o6 U0 z$ A( N) \
What methods do you use to market offers?* Z- u/ C2 x" i% U$ k* }, A4 y
Do you already have a website you will be using?
/ ^3 s# _ l' h) j" l" G) THow much is your advertising budget?( ^2 R3 o7 o1 D- c
What other networks are you a member of?
G/ ?+ V# I! Z" Y! L) n+ hWho are your affiliate managers at these networks?8 s. q8 z7 p: a1 m: M( e$ X* S
Do you use social media (Facebook, twitter, etc.) to market offers?, i# f" H+ W5 m/ X
How much traffic can you drive?
" f# d, [; b6 `/ I( pDo you have a personal recommendation from anyone who is already a member?
h& F6 E8 y& j$ ]3 ^Once you provide satisfactory answers to these questions, the network will approve or deny your
) f* {, J8 e' |9 E* z/ e2 oapplication. If you get denied, just keep applying or call someone on the phone and try again. Be* @9 }. e: m- n- D; h" ?* h8 L
persistent. Also, getting a personal recommendation from someone who is already an active affiliate2 A2 c7 J2 m. L8 v5 s" ^! S
for the network can be helpful.* J3 l+ M& c3 {0 k
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
" F- p$ _6 @$ |' ^* QSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
5 L9 U, [+ K6 F% ~7 w$ \" H4 Z$ }( f' qowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know3 m4 l5 h6 m6 T$ J n" u
people can open a lot of doors as far as networks are concerned.
( n) J8 {) e W- X+ b; n) Q! @4 ~After You Join a CPA Network
2 N E1 q6 s- G: a9 M4 W, O% tOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
: W& l: |" P( Q X# z3 R8 @& hand make an attempt to get to know them a little bit.6 K# |$ ^' q% |! @8 ?
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
: h6 @& p2 V6 X7 m* wweight in gold. Start feeling them out from the start and try to get to know them. Once you get
! p. p& I* D0 P& q9 s4 K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4: J9 m. p3 x5 }" f9 i4 K
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
& u9 x3 \( g" L2 r0 K( ibumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus2 y* S1 h, ^/ f
email.
( n+ `2 t* V% Y! ~. z5 O5 ]For more helpful info about dealing with affiliate managers, check out:
1 X( Y# P$ D6 K4 y" _' Z2 |http://ppvplaybook.com/blog/musi ... -affiliate-manager/
9 {% F9 S# F& k* l% F4 |http://www.mrgreen.am/affiliate- ... iate-managers-want/* T9 U, x) T4 a. U h9 J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5* R- T" W( c3 c7 z1 H
Set Up Web Hosting
% | x+ P8 Y' U1 _Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said1 W+ R2 Q! z; s m1 f t
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
, r1 v7 u" q v8 x4 p% v8 @- phost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with) l9 P9 H" Y4 ]) I& F" u) x, j8 K
whoever else is on the same server as you.
/ H( c ^. j* S' C8 E) J. F/ H# BSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast" [. J G, c/ D) P
enough that the visitor can't close the window before your pop up is even shown. You have about 3
' m, }- ^0 O. c8 Nseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.' [) Q# g2 E6 @+ H( [! N: H2 i
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a5 p) O1 @" N. [8 |1 E0 S% C: z
house full of roommates (hosting customers).& _; w; [+ `+ o2 M+ D" h
In shared hosting, this is like having roommates where everyone has no specific designated area inside6 ?+ S9 _" b3 O9 D1 ^
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
8 C6 k3 C1 d4 C8 efit.: j2 @. ^+ f: n% r z- r
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
! x! ]2 C+ Q2 T! Dthe rest of the roommates, by virtue of simply needing more space and resources to accommodate1 e d: |4 x3 d& U
their food. Everyone else's food in the house has less space to take advantage of.( F, c! s. C8 G: M
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
! F- ~2 Y( v* Nany type of hosting this is a bad thing, and especially while running PPV traffic.5 a5 G% ] P9 o2 O+ e/ N
In the case of a virtual private server (VPS), everyone in the house has their own designated space/ J8 d: y4 m3 z
inside the fridge to put their food, and other roommates can't come into that space. The server is: M0 F' ?& L; o8 n& Y) J6 m u4 U
partitioned, so that each customer can only use a specific amount of resources at any given time." B6 Y) f, S( ]0 X( Y6 X2 q
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
/ f* l* u0 S1 G* d Obelong to you and no one else can use up those resources. This makes it possible to serve much more( _3 ]: n8 }; w( e9 O% |
traffic, faster.
+ Q/ Z/ s W2 |6 _' sAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.9 |5 E3 b( ~: R
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is, Q1 ]! T+ T6 W! n! l
here:! L' a# I( W, c8 W% b8 s9 w4 ~
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-' F5 Z. W, ]) |+ B: b
VPS&highlight=hosting
6 b' ?+ m' h( ?/ S3 cDedicated-Hosting-vs Shared-Hosting7 b: q8 F9 u7 e/ R
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
3 x! B" J% a6 a9 G1 k4 P% ]* iHosting...Your-thoughts. C$ i/ N; s. ]9 \% p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
0 J5 ^* f, Y( pHosting Providers for PPV4 @3 K( ~- t% N" e- N" B' `
Beyond Hosting, J$ P6 C: }. z: [
http://beyondhosting.net/
) ~) A! ^' X2 GWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment( a; c! i+ H! I% P, w! |
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
- Y0 @+ ~6 s/ tdirect linking with PPV. Also, these guys provide great support./ c# ?5 u8 z# T! N
Prosper202 Optimized Hosting5 N& {4 O* s* V" S2 j4 |
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
* H* g; }, c$ q3 l0 q, P$ TCPVLab Optimized Hosting
8 s# v5 Q7 [ V4 t, j \3 z6 q% U, Shttp://beyondhosting.net/CPVLab-Hosting/
6 g9 V$ f" T) }9 \Domain Names for PPV6 v. X D) @: t6 {1 ]& g
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
" v2 m4 L/ {2 B0 z7 f4 Uwhere you're going to host your tracking software and your landing pages if you decide to make them.
1 n$ T( w( @5 n" Q( k2 X/ QOftentimes people wonder if they should have a specific domain name or a generic one. One generic,7 ]( |3 _, w/ P2 o
bland one is fine to start with, to host both your landing pages and tracking software. The .com,5 |4 Z/ k8 `( s' @/ ]" q
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a' M1 L! ]$ [2 ?; U4 A
term or build a whole website.
5 e' W# i7 x: d( D0 }. |6 zAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
5 C9 K+ m! a0 Gtracking software on your domain. This is really important, because it is necessary to track your( l+ |) ~0 g. {. H4 I
conversions down to keyword level so that you can optimize your campaigns. Without proper
3 z9 m5 z% [7 O7 P% Otracking, it is impossible to know what is working and what isn't.
( e. U, V4 J0 lTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
( S$ E B" K: I1 z, u, L+ Ais beyond the scope of the guide, but both are pretty user friendly and have getting started guides.: n' d+ j' Z; b. O
Prosper202
2 n% R' B7 T8 Vhttp://prosper.tracking202.com/apps/
1 B, t4 U/ h$ t/ ~8 m+ DCPV Lab3 x! U$ {* X: m6 A4 F4 p
http://cpvlab.com/
, X, \* W. H5 D6 I- Q: ]0 D3 R) x& xCPVLab Help Videos
' I( {, K. x! @! o" ^9 x. O' whttp://ppvlab.com/oweiw/oiurw/vdm.htm
8 @& w3 `% F/ a2 g* B! rAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an8 e. v3 m) z3 Q+ d! i
industry standard.
+ J. O! D2 N! R" [- l/ C' q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
3 z/ @' q& O% Q3 t3 A1 jCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
+ K! R3 P! i8 V, [* ?) ^1 xgood support if you have problems with your installation.
; H- ?3 ]6 C: K% g4 F2 FTracking 2021 R% C* P8 G4 B
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
- Y, `9 b( N% s7 ycampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
, S) f' o1 u' x3 n: Barea.
) n3 O# O3 j6 E+ F5 b$ S2 pIf you choose this option, keep in mind that your tracking software, one of the most important parts of0 ~* {# {; K4 o
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
" W/ m: e- n9 S2 Rinterface, and their hosting.( z9 P( P- j1 C7 A
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
. ?! N# `# ]. c* @4 o9 d3 b/ jand targets which you are bidding on. Leaving this up to chance in order to save money could
6 R, `7 a5 j& N( K) apotentially leave you open to huge risk if someone else caught on to what offer and keywords you2 B6 T4 Z; }! O# @$ |
were using.
. Z' B! Y5 p: D" Z& P. q8 y8 zChoose An Offer
6 j& k' [5 L7 W6 e7 rNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to." |$ a6 ]! k3 I& [9 A4 c
Lesson on Offer Selection$ }/ V% |. f" U2 k+ E( f
http://www.ppvplaybook.com/forum ... on-Selecting-Offers! P& V1 T: R9 @4 z" w
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.8 w7 U4 }6 e# c, E6 n7 [6 @; n
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using/ A" X4 Z7 `: s1 `" R2 a# Y$ y
LeadImpact as the traffic source.
4 ?0 _# e/ K; Y( L9 `& q$ ENow the best way to learn how to put all of this together is to just get started. For some variation in+ C6 ?- j0 Y% A+ z, }
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
) U; P: s; P6 P. u" x6 Fcampaign.5 \9 O m0 Y2 k+ `, J' o. b4 c- b. y
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
, B3 a( G/ M: A% h% mpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
% T2 i7 Q# a. t- R" Z3 L1 lthat all traffic is accepted.3 u, R3 K% H# Q; N4 N; O1 V# G
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
0 `! j2 ?2 Y6 g3 hThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can) |. d0 M6 U0 A: O r( E, z' O
get creatives like banners or images specifically for the offer.: c! b/ g. H" V4 N1 A% f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 88 A; p" ~& y! f* U- F' p
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
7 E7 g: ^; |; T$ ~ D: Q* Htrack my keywords. Without doing this, it isn't possible to see what's converting.( {7 G8 G2 p7 y- T
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
5 ]) Z- D/ `1 B1 k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 92 P3 O; Z2 B) Y. a; \; n
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the6 f4 s2 I Z& L, t% x
bottom of the page:6 s5 t7 Z. o) R% f
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
1 W( h: P% X, o: `* j7 N# {6 |Click on the offer → pixels → Add a new pixel and this comes up:
! S9 \, R7 n6 Y9 E7 s7 F4 yMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL1 j5 Q* b- Y) c- |6 j! c$ n
from your software into the box that says 'Enter URL of image to load'.
( b1 i4 w7 G% cOnce you do this, it should look like this:7 A" Y# \# Y, C9 g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 109 S& m. X; c7 P2 b: y7 Y1 F6 q) V8 w
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
# |* _1 s' W$ I7 ~Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either' T x' V: ?1 T) Y7 C
Prosper or CPVLab.
6 G5 m1 b) n+ k7 f" V, L) @* `; k
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