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PPV GUIDE [PPV新手入门][28页]
^, g1 w3 D2 ^5 X& h* N3 Q详细的请下载电子书！5 m1 [8 l4 y+ b& d; ?
: D7 Q3 x. \% u+ V( J
8 A+ o/ ]9 Q& |) H0 \; KNewbie Guide
! n3 q: f2 _0 O) U/ ~& w7 B2 SPPVPlaybook.com
9 n8 q% F0 |! E) a" c! m: D2 iTracy Shaffer
$ {" _: Q; b* [; J, ^& _David Ford
4 z3 x% n2 [ Z% {( x6 y) M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 14 f- @% e8 F3 o8 ]
Getting Your Mind Right to Start Affiliate Marketing; A G( J! ]/ t& a, @7 @# D
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an) f% p% K/ ?& {
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
5 K2 }% @! a) ?/ i7 i( ~you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing# ~! M- v, R7 l0 D$ O9 l, A* }
with any success, these claims are laughable and far from the truth.5 S1 `. a& M5 Q/ o) ^3 ?5 [$ V$ A
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
) i& Z y4 J; c1 s& lflow management. The main benefits are the low barrier to entry compared to other businesses, and
; j" ^. z+ |" k. w3 U& @1 V7 Hthe ability for a marketer to be a one person shop and make an incredible amount of money with low- l( J* M3 W( ^6 ^" N
overhead.
( U) p# m9 j4 q$ O9 y* R4 e( bThe winners in this business are the ones with persistence when nothing works, who know there's+ _$ z0 j7 H$ ?1 f, q2 w& e7 t5 C
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
+ b" q6 V/ `- T* \. @% u' @+ XThe cold hard reality is this: virtually everything in the space is changeable, what worked today can- F) T, C6 H7 Y$ y5 u4 n3 @& c
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
8 K/ |; `' c. s- W$ I7 kMost of these things happen suddenly and without warning, and they all contribute to the amazing: b; t5 D% K0 p; a6 s7 K
learning experience available to anyone with a few hundred bucks and the ability to open an5 q+ }# c+ b3 f3 z6 t$ a& D; u
advertising account.( v; ]8 p# H7 E3 v! C
Your competitors are willing to work at this around the clock. This isn't a push button, instant business% l8 \$ G' Y- l( X0 e
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet* b' m( @! }$ L5 o6 t6 c! F8 v
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
8 i& }' R/ m s( k3 m% J9 p1 Htrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.0 S7 x" `3 M+ X6 n
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you! E2 s0 x+ G( m& j9 z
started building PPV campaigns right away from start to finish. With that said, time to jump in and get4 p# G3 ^5 b8 a9 T
started building.% G) A0 _4 L5 q. q l3 a/ _
Things you need to get started:
: N; x9 `; C) e9 c1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)+ c( c; M! k+ t5 `& l" I
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
6 z( g+ x& }8 y7 j8 i( G3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
8 V- ?/ |: c2 z4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
' A; B) J: Q; g. s3 S C: q+ hThis guide describes from start to finish, how to get started in affiliate marketing by running traffic! K' \. {1 ~' ?% F" {% o
with PPV.' q5 P/ j+ I. [% @+ `3 O: e+ T
Basic Getting Started Definitions
) B* V8 n( q$ a; c9 Z! G" u' ]Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more0 e) i1 h& l+ r' v
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
! }. }% ~: X, ]* z% M( q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2' d! \/ D: U, K% x6 X+ H) z+ y
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).$ r5 O( R3 z2 Y
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
! Y- r2 t+ f7 B1 Q+ b5 kreceives a commission on that product. An example would be the Amazon.com Associates program,
% M5 j1 t; x/ _% sComission Junction or Clickbank.
5 M% z$ @: N3 n. ^, g4 tCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
1 z% G$ U% S6 n; G+ R) I0 a q6 Ian action like filling out a form, submitting their email address, signing up for a service or sometimes
# K: a: k1 e; Y7 Ibuying a product. An example would be Ads4Dough or Neverblue.
$ r; q# |) x/ m" r4 r7 ZAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's9 ]) e: z* o- t1 v
account, getting the affiliate approved for offers, bumping payouts and just about everything else6 i5 {. y: h$ p+ t/ n+ ?( `6 l8 o
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
1 p5 O) q4 I: Z# J. l3 }right from the start can really help you.
3 b6 h0 H: ^$ W: CPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
' @0 Q: L+ z; H" R9 Fin pop-up form through downloadable software on the visitor's computer. The advertiser pays per# f' w0 Z0 L& n" G2 r4 j+ U
view, starting anywhere from .01 or .015.
4 _# L" Z0 X* ~2 g7 q7 a! XIn order to use this type of internet traffic, the affiliate can sign up with a number of different+ V+ c: H- j- L: m6 N3 A1 |
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,' c1 L E: D1 o* o
MediaTraffic, and AdOn Network.6 ?8 v, p) X- H6 b3 D
Don't popups get blocked by pop blocker software?4 ~ D( G& N5 ` J
No. Popups are served in a new browser window as if the visitor had opened the new window9 h3 q) \2 {* }0 B' L/ z$ E8 c4 |% U
themselves.
& z5 `" |* u9 \6 {% x% l+ JHow many popups get served to the visitor?" y$ F' \" ~+ @
The number of popups served varies depending on the PPV network. Some pop more frequently4 W( x5 c1 s3 [
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by: ^. f! d9 b3 a+ J8 R8 e
serving this kind of advertising, so they have to toe the line between keeping their software
0 D( b0 v% w' ] pdownloaded and still making a profit.
' A6 ]( |; i+ oIsn't this type of software bad? Why would anyone keep it on their computer?
?9 j3 S- Z3 u! r5 b) cNo, this type of software doesn't harm the user's computer.# C5 g9 E( A9 U3 C
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,, w2 K. u; m/ s- v) Q- _
toolbars or videos to place the software on their computer. The visitor keeps the software in place so( h! q6 E5 f/ g9 y. f! U
that they can continue to have access to the incentive.
7 z+ l, f. r, p/ ]" v# p$ ]8 P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
# W3 Y( r0 S8 vHow to Get Accepted into a CPA Network
% l1 B- V$ I- k, IIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place: i4 U7 g3 m J" }: {- x; ]* Z1 C
to start looking for networks is Offervault which lists offers and lets you compare payouts across) ]; u1 x. q' @
different networks.% Q( L1 b! f. g6 V, G7 G
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
1 A# k, b& f/ s# `8 s) A+ bapplication and be as specific as possible about your promotion methods. Usually some time after
3 g! }0 {, T9 a; D* |0 B- rreceiving your application, the company will call to interview you. The phone interview is a critical$ I0 T2 I$ ^! X" l4 ?& {6 A/ W
part of the application process, and most networks will deny your application outright if they can't get! C1 c, e3 O3 M, p* j
you on the phone.* _% ]" c, i' f% _0 a
Often, the person who does your phone interview will actually become your affiliate manager after
0 s5 ~/ O. N }3 d+ Q- o1 qyou get accepted, so it's a good time to put your best food forward.+ c% x! q. l! C3 q* A4 S6 `
You might not relish at the idea of someone grilling you about your internet marketing methods over+ n8 q8 |$ s+ S5 U H
the phone, but trust me, this part is critical. Have answers in mind for the questions:3 M1 d6 S/ o Q( p- W0 r) l2 D
What methods do you use to market offers?
5 y! p6 _) q. O9 y! oDo you already have a website you will be using?
: C f5 f+ f! iHow much is your advertising budget?
2 {- \# s& R: yWhat other networks are you a member of?% x: }/ [" }) O: ]+ e
Who are your affiliate managers at these networks?
* r( F& g. H6 d- k5 {Do you use social media (Facebook, twitter, etc.) to market offers?9 u: t! h8 V+ I" A
How much traffic can you drive?
5 @% z4 ^" o$ h5 f, bDo you have a personal recommendation from anyone who is already a member?
( r, j) H- N0 z, R5 ~Once you provide satisfactory answers to these questions, the network will approve or deny your/ d/ f/ }8 g. N* c& u: [& o
application. If you get denied, just keep applying or call someone on the phone and try again. Be
- j2 j4 }: |" Z* q! L2 g' S5 npersistent. Also, getting a personal recommendation from someone who is already an active affiliate! E$ g8 d: R8 R8 K
for the network can be helpful.
& j( ?* Y( J2 J7 J0 A8 B/ a. ~' \To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
& S- ~0 a# A9 G ?( X( p/ ?' cSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network4 j) f2 J! Z0 Z! ^0 T0 K, `
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know' |' H& j3 T) r/ E: t8 V" b4 u; Q
people can open a lot of doors as far as networks are concerned.2 T( d9 A/ _7 C0 e. I. l
After You Join a CPA Network
$ T ^7 f. D2 r% `" POnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager$ X' p! J! c) t$ o6 o
and make an attempt to get to know them a little bit.
' h9 U6 H$ H) p. x; ?6 i dFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
1 b% d5 ^1 a- n3 \* u4 f* P) Jweight in gold. Start feeling them out from the start and try to get to know them. Once you get/ m8 O3 z! |, h) _7 q( f: N3 t: \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
2 Y& k6 Z" r% ?- `5 M& Slarger, they can really help you with your marketing efforts, scaling campaigns and getting payout' X- c/ l6 n9 b* F8 g: G+ D
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
8 n$ j4 f& o; {+ S; xemail.
* E: p& @& x6 b3 u* EFor more helpful info about dealing with affiliate managers, check out:+ X1 T9 F, n; c9 N9 i; x, T
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
; _% Q. c7 b! qhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
/ K# o. d# ?- x* [$ x" U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5$ L9 N U. `. g- T
Set Up Web Hosting
7 Q' v% f; u+ b; k* _/ DGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said0 A* {: J% |0 E: b
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
W6 \; b: B4 @/ y+ F" phost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with& ^. C, d1 I; n- H* m/ C# @
whoever else is on the same server as you.
. G T$ B/ o7 `4 D( oSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
" R& C C3 G5 P0 f. @enough that the visitor can't close the window before your pop up is even shown. You have about 3
% A% M4 Z$ E( z- F! a+ eseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
% F6 K" ]% o9 Z4 K" g" STo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
) z- v; n$ R$ c4 o. k2 Chouse full of roommates (hosting customers).
; H% x6 ^; J0 Y* ^6 _& ^. qIn shared hosting, this is like having roommates where everyone has no specific designated area inside9 J7 L" @: V8 D" T
the fridge where they are supposed to put their food. Everyone just jams their food in however it will; p+ o) h4 M3 M8 r8 ~/ M' i, ^
fit.7 ?2 u. {7 R6 g/ e
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than+ F; C v- W7 M& _
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
% P% ~2 s+ i3 Vtheir food. Everyone else's food in the house has less space to take advantage of.
1 f8 \2 r/ o u3 Y+ J% VIf you have less server resources to take advantage of, your ability to serve popups will slow down. For1 {& E7 q! J G, p- @
any type of hosting this is a bad thing, and especially while running PPV traffic.
: |# e- e: `( ~7 c* C# E0 }In the case of a virtual private server (VPS), everyone in the house has their own designated space! a; N- R6 r6 _9 A. j" j1 q
inside the fridge to put their food, and other roommates can't come into that space. The server is
" ~0 { d/ n" G. r. Ppartitioned, so that each customer can only use a specific amount of resources at any given time.
' C3 a0 O1 f$ L) @, D N8 ]! |A dedicated server would be like having the whole fridge to yourself. All of the server's resources6 e2 `1 E0 M B* @, h
belong to you and no one else can use up those resources. This makes it possible to serve much more
! y7 E- L/ @( @, V% }' itraffic, faster. Z4 o4 \$ W4 \6 D! H! \1 c4 ~
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
B5 M9 D& k9 e. y5 ^. G, ZAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is# l4 D8 Z+ w( Z e- n% f
here:! }+ _1 a$ f2 h. S7 m. q. G
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
. G$ f( L1 g$ P0 g, a* @7 f; ^$ u8 EVPS&highlight=hosting2 w/ z8 I" u" n. \' P0 z! p
Dedicated-Hosting-vs Shared-Hosting
/ y0 [& `. p! q8 F. q7 m3 q3 \http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
4 z/ J0 n; Y0 SHosting...Your-thoughts e0 m* A/ j( v0 P! o9 s2 `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 62 ^+ P) Z7 H Z$ f$ N2 Q0 D
Hosting Providers for PPV
J/ h q; q8 j5 N1 b! k$ oBeyond Hosting( M, c& `+ G2 d) ]$ e, U
http://beyondhosting.net/" A; M( O. w! ?9 A/ P6 e2 i
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
# j4 Y% i6 n- X3 Q2 K% C; d" Jreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when& E; T i: U5 M( s2 H
direct linking with PPV. Also, these guys provide great support.; K- F8 k! i. R! d6 r
Prosper202 Optimized Hosting4 ~. ^9 s- G( i, D- {
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
8 i5 c' {7 l8 S9 oCPVLab Optimized Hosting
|7 W# P% v9 O8 Phttp://beyondhosting.net/CPVLab-Hosting/' A$ Y2 p+ c. ^! n/ E# i: k! h
Domain Names for PPV
+ B8 T. j* r; nOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
- C7 {1 C+ D/ Uwhere you're going to host your tracking software and your landing pages if you decide to make them.. D' k: E- o; r0 i v3 ~
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,; P k2 C1 Z4 `% h
bland one is fine to start with, to host both your landing pages and tracking software. The .com,; i# Y9 o2 d0 h |1 v1 S
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
. M6 o0 z) {$ t# G+ z8 K# f9 tterm or build a whole website.- I& a8 C6 P5 T0 M
After you buy hosting, a domain and get those all attached to each other, the next step is to install
; W1 d+ j3 S- W Jtracking software on your domain. This is really important, because it is necessary to track your
4 h1 ^! }$ |: [6 e3 W8 a* ~conversions down to keyword level so that you can optimize your campaigns. Without proper1 z ~* @9 I3 Z% e. j* I- ~
tracking, it is impossible to know what is working and what isn't.
/ d9 p9 u# |) Q. U+ ], MTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
@- E' ~: u6 E6 l G* his beyond the scope of the guide, but both are pretty user friendly and have getting started guides.1 ]! q% ]% x" S6 M9 V
Prosper202
9 M9 | _4 [% ^http://prosper.tracking202.com/apps/
" q w' {) W' L6 s6 sCPV Lab4 ^- s7 [6 }1 a4 e+ Z
http://cpvlab.com/
, ]8 D: c% V7 i$ |! R1 c4 i) ZCPVLab Help Videos6 e) ~2 K) T T( L
http://ppvlab.com/oweiw/oiurw/vdm.htm- `2 v8 E9 {, W7 Q6 d; d
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an0 C3 k; J- ?5 y% I' u, }* J
industry standard.
7 v6 M& U1 G# \6 W6 v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
9 `! Q2 B; X2 [$ r; S/ lCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
7 z& T. D# ^% k. W0 Z# q+ agood support if you have problems with your installation.
# \: p8 m2 R2 ]) PTracking 2028 m3 s; E1 A- P K
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your: w1 J L9 }( p8 W+ t* R! E$ z
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
2 `; v" T e3 l2 R# E( ~area.
- U# U: p, x3 NIf you choose this option, keep in mind that your tracking software, one of the most important parts of
, J; Z, d( r! a8 i. @2 cyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
3 I+ J# g8 s4 [$ L# P# D" finterface, and their hosting.
( r% t: z# Z/ ^/ }! gAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
/ H0 C0 S# k/ m# [; vand targets which you are bidding on. Leaving this up to chance in order to save money could) j" k* X5 r* t6 D+ a$ ?
potentially leave you open to huge risk if someone else caught on to what offer and keywords you% Y, Z- Z/ R% O; \
were using.
% P) q/ U6 a; {4 F- O# DChoose An Offer
$ N* K: D! j v0 \Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
4 L$ w m3 {. z8 y7 bLesson on Offer Selection1 U% J' y! x3 E& U) j
http://www.ppvplaybook.com/forum ... on-Selecting-Offers) E( {* f; l1 q, s- u/ j2 P
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
: |2 W2 A! e3 x. h& `* mTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using- t6 d9 g7 \$ \9 G: ]1 V6 P
LeadImpact as the traffic source.! C+ E& ` n; o# u
Now the best way to learn how to put all of this together is to just get started. For some variation in2 A/ a0 [9 n. d* a% E( u0 ]
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
% p/ O. P8 C) M! J- J3 n: Y9 ~campaign., h0 m8 N' u9 W$ J4 W; m
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
, `, a/ |; s9 N' X- [9 vpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
. \- F& S0 S: p, M8 `6 tthat all traffic is accepted.
# p3 P" ^9 s* t. |7 rFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.. \" d7 q9 c" i6 e; s
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
( e: }3 R2 l6 Sget creatives like banners or images specifically for the offer.! L) w) U$ W$ G' j% i# H' M% \5 Z5 }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 86 ^2 @+ p. |& D: i* R! n
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
% V2 E( _$ Q& f$ R8 e8 e1 B6 R* a# ntrack my keywords. Without doing this, it isn't possible to see what's converting.3 Z8 z/ {( V$ a8 n
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:9 X7 y, y1 W9 x0 r5 b# ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9/ f' j- P* E8 V2 _- m! q% a' v
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the; A, d7 K2 X/ F! d7 T
bottom of the page:/ f( A1 E+ w0 A9 e: g' F+ x
Next, I have to cut and paste this pixel into my offer at Ads4Dough.' o/ h. L% T5 w/ M1 E4 s7 N0 Q
Click on the offer → pixels → Add a new pixel and this comes up:
9 l" H e4 Y) h1 e ~) w" MMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
* s U8 {" }! [- G2 R/ r5 sfrom your software into the box that says 'Enter URL of image to load'.
7 K3 z3 V6 d! [" UOnce you do this, it should look like this:
# ] P; O3 z- W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
2 b: I m3 K: T& w6 cClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:3 R9 ^: h% Z) U2 ]& h" c f& [
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either, G A5 s# Q* g( o; D
Prosper or CPVLab.! [/ b. l. f; U" ]) O/ `4 g0 s' M
6 u+ f1 C8 g: R' G% p |
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