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PPV GUIDE [PPV新手入门][28页]
: o) k" a, ]. G& U& V详细的请下载电子书！
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Newbie Guide* z0 S! g' \' C/ I& c7 |
PPVPlaybook.com# y' H: ?6 l* [5 C$ ~4 J
Tracy Shaffer
6 D& r: Y: a" QDavid Ford
. j! B3 Q" [ A( I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1+ `' @. A1 t! b2 t( L: \3 Q* i
Getting Your Mind Right to Start Affiliate Marketing" }; T2 A' m" E( q# P5 p
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an$ |% [; e. y. _0 e" V& s
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
7 g' T; j! t3 M6 H! y: J5 `you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
. I5 \$ q. e; O t. Jwith any success, these claims are laughable and far from the truth.
) _: S2 w2 `, ~3 |2 t: A6 d. D# d; bAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash! ^3 ]4 q' E1 C' r A, z- }
flow management. The main benefits are the low barrier to entry compared to other businesses, and. z9 K/ P4 }" w; e6 |
the ability for a marketer to be a one person shop and make an incredible amount of money with low
3 R, W& j0 M6 }overhead.
4 z( _3 |, F* W, |! A; F1 P# WThe winners in this business are the ones with persistence when nothing works, who know there's
. c3 X2 X+ J$ W }/ Zplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.% b# H9 j5 l8 x7 }; w$ ?
The cold hard reality is this: virtually everything in the space is changeable, what worked today can( V7 |+ A# i3 E* f7 T; t; ?
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
" S- A0 Y* m( z0 V4 ZMost of these things happen suddenly and without warning, and they all contribute to the amazing/ ~1 l' {2 B9 A/ P% ~ u' H
learning experience available to anyone with a few hundred bucks and the ability to open an
8 b4 W5 T& ~3 w8 n( J2 H4 N3 l" \advertising account.2 N3 [* l; {) Q$ S* z# C
Your competitors are willing to work at this around the clock. This isn't a push button, instant business& e2 ?4 ~, l2 T! D- B) y
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet Q# _# _6 w0 R8 \, I( `
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
+ x6 Q0 @3 @6 \2 `$ I( }" ltrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
; l( h, v3 \0 B9 a3 r1 lWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
: _+ ]5 Q6 [; u/ W e: t4 Lstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get4 q& o2 M3 V; L/ I+ O3 h
started building.
2 [# Q, \% i! uThings you need to get started:% _/ O g* J0 u7 M& s I
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)! ?# {$ Y5 }' o8 y0 v
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)- @8 V6 R3 R2 a# Z2 r0 e5 n
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
/ ?' l5 g) F% Y: o: y1 R+ d6 d4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)4 z, D" S4 p+ C
This guide describes from start to finish, how to get started in affiliate marketing by running traffic! r* H# ]9 \2 U6 D
with PPV.
" @1 T2 ]+ v1 E( E+ N# |Basic Getting Started Definitions
7 s! P0 p$ P* E* {9 \Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
+ |3 c1 M0 h* v0 D# ~% I Jaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main& }$ z) h: M: \) l# m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
. ~( B `7 n5 `* }+ stypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
& f! l5 I( K! h1 j5 D6 cCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate9 d. u4 {# X/ ]' m8 j
receives a commission on that product. An example would be the Amazon.com Associates program,% |" }- T' B4 B
Comission Junction or Clickbank.. j, N# g" H( O- [/ ?$ {
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes2 Y8 l! O' q# @7 z, ^3 m
an action like filling out a form, submitting their email address, signing up for a service or sometimes; b3 S" M: A: I) B! r
buying a product. An example would be Ads4Dough or Neverblue.5 [/ C7 w( ~6 X. ]% P& C0 E! _
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
: n& ]/ q" I- a9 Y, X5 Caccount, getting the affiliate approved for offers, bumping payouts and just about everything else
0 z) W' C' Q' Y) y7 orelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
3 h9 R3 M" P8 i) W+ oright from the start can really help you.; I- b7 ^: S0 T: b/ n
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
7 o/ j) H* ]7 M+ G4 Tin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
4 h. E# V9 g P( S/ @2 b) {view, starting anywhere from .01 or .015.
+ T$ A0 H V7 ]In order to use this type of internet traffic, the affiliate can sign up with a number of different
5 U* t3 _" \% m3 N8 N) Hcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
6 u% C/ F' U, _ P9 EMediaTraffic, and AdOn Network., L6 h2 p; r, n, l. o4 ^
Don't popups get blocked by pop blocker software?
* I0 l; f* K* L7 p# O+ W' _No. Popups are served in a new browser window as if the visitor had opened the new window, `- L& F: o- H* Z4 }/ C
themselves.; n# p( v' r/ }4 a0 M! d) m* ~ v; D
How many popups get served to the visitor?
+ i) ^1 Y$ t& I) N9 kThe number of popups served varies depending on the PPV network. Some pop more frequently
! d$ ~5 U5 i% s/ T(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
& g4 M! ? T8 O- Zserving this kind of advertising, so they have to toe the line between keeping their software! O [8 ~7 F. u' \2 r2 K4 ~: w
downloaded and still making a profit.
' m" o; X0 |: g: RIsn't this type of software bad? Why would anyone keep it on their computer?* T* {8 m. A; H
No, this type of software doesn't harm the user's computer.
. C2 ^2 B2 X9 K4 B' Y- @Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,7 C( E3 X6 _; o" q; z/ J2 r1 s
toolbars or videos to place the software on their computer. The visitor keeps the software in place so( I* z$ C# d7 c" {
that they can continue to have access to the incentive.
1 R6 o3 F- {; z% V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
. ?/ l5 a) d1 m+ |; p! _How to Get Accepted into a CPA Network
5 C; b3 g: t* g! C0 t7 KIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place/ ]9 p# b( @3 m% ]& {. ?
to start looking for networks is Offervault which lists offers and lets you compare payouts across
" J& e8 t1 Q0 m: H; tdifferent networks.
8 h j w3 }9 ?9 E& tOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
6 m# }5 Z+ ^5 s' ~9 k) n0 W; N. Fapplication and be as specific as possible about your promotion methods. Usually some time after8 f$ Q- \6 `* E t
receiving your application, the company will call to interview you. The phone interview is a critical- t4 D W6 ?& A% ~$ M
part of the application process, and most networks will deny your application outright if they can't get- q l3 V- H% M) ^7 u4 C: k
you on the phone.
" M) F0 l6 e" s# v& a1 WOften, the person who does your phone interview will actually become your affiliate manager after7 W& L/ [8 ]6 p- V8 V+ A
you get accepted, so it's a good time to put your best food forward.
& V, J& n( C9 J8 Y. N# V& u7 E* pYou might not relish at the idea of someone grilling you about your internet marketing methods over; H4 _* t5 W. C$ ?% E
the phone, but trust me, this part is critical. Have answers in mind for the questions:2 L# \7 W3 k7 |! U/ J+ T3 s" W% b
What methods do you use to market offers?
: l$ Y9 U) a* L0 X" Z3 w7 S) `Do you already have a website you will be using?
/ d: M+ _% ^. q. ], S0 gHow much is your advertising budget?
6 M, S0 Q, w9 kWhat other networks are you a member of?: R7 X ^) E; E
Who are your affiliate managers at these networks?
7 m3 ?; N6 m% l4 H) bDo you use social media (Facebook, twitter, etc.) to market offers?
, l6 h: s {/ S/ G) O. G. J3 ~How much traffic can you drive?* J) ]- f$ E% E
Do you have a personal recommendation from anyone who is already a member?
' Q; S8 E% j' G" A4 yOnce you provide satisfactory answers to these questions, the network will approve or deny your+ c2 O! q3 a# L3 x* h
application. If you get denied, just keep applying or call someone on the phone and try again. Be
% `3 r" c n$ A) |/ P+ s) Ipersistent. Also, getting a personal recommendation from someone who is already an active affiliate
# T9 u* f2 f! S. U+ Xfor the network can be helpful.
4 |& t; A! ?* ~2 m' o" P HTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
+ ?7 _- ~/ j, N4 I0 LSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network3 a9 S, J$ `# E
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
) F, T, s: b( q9 U+ L9 F4 vpeople can open a lot of doors as far as networks are concerned.
& ~1 G. q3 |$ vAfter You Join a CPA Network* `" H8 L1 }/ J* O
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
# V0 |4 p5 P3 c% S( P5 A7 Iand make an attempt to get to know them a little bit.
: L1 c' Q+ y% Q6 r% fFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
& q8 W( e" C; u) Q1 Sweight in gold. Start feeling them out from the start and try to get to know them. Once you get6 Y$ G. I1 l6 P& H. U/ u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
2 G6 C9 p8 z7 D, m. Klarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
2 y2 J: F# c* z3 E& |bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus& t$ _: E- d9 \3 x" I `
email.
9 ?2 A6 `! N5 nFor more helpful info about dealing with affiliate managers, check out:
9 X/ Z. y x/ f; p9 V( }; {+ hhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/2 S5 o2 v% N1 |
http://www.mrgreen.am/affiliate- ... iate-managers-want/
; V+ O$ N. E/ k I7 P! s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 56 z+ z g- K0 r, y9 l9 Y
Set Up Web Hosting4 h! v) H( x- k* W9 y+ ^+ g4 K
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
r7 k. Q$ C9 H3 b7 {about internet hosting. In general, you get what you pay for with hosting. When you use a shared
+ h# |$ e2 r7 ~5 Bhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with& y4 ^' d% Z! b
whoever else is on the same server as you./ M8 l) V `" L5 k' B7 e
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
# }# I' _$ q( P( D) wenough that the visitor can't close the window before your pop up is even shown. You have about 3! k6 n+ c% w+ X! |4 _! r
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
8 n1 D/ ]6 k5 kTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
& P$ o4 p7 V8 F' Vhouse full of roommates (hosting customers)./ i R2 j: N2 u6 @, G. e
In shared hosting, this is like having roommates where everyone has no specific designated area inside
3 {7 T: Q+ N" |6 }9 `4 p! o. y$ Z- O. Dthe fridge where they are supposed to put their food. Everyone just jams their food in however it will) j2 Y, G2 }' ^8 R
fit.& n1 M2 s& U# b+ w
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
+ z; G8 D9 n% ~+ Vthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
8 i& t x7 h9 \& q9 I' O0 m5 Ttheir food. Everyone else's food in the house has less space to take advantage of.0 r$ D {7 f" \; c0 j9 |
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
# g( D6 U* I9 Z+ {0 |any type of hosting this is a bad thing, and especially while running PPV traffic.8 ~* _, k9 f8 j3 T
In the case of a virtual private server (VPS), everyone in the house has their own designated space
/ Y( Z; U8 _7 Dinside the fridge to put their food, and other roommates can't come into that space. The server is K; G3 P9 p2 x" e
partitioned, so that each customer can only use a specific amount of resources at any given time.
Q6 Z) J7 l8 z7 v5 V; DA dedicated server would be like having the whole fridge to yourself. All of the server's resources
6 k+ {) @: `) Z! zbelong to you and no one else can use up those resources. This makes it possible to serve much more2 ~( X8 ?; C$ ~+ \ g* i: C
traffic, faster., y' p, E9 I0 |, o
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server., Z* x& k2 c# Q7 R7 {
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
5 x/ U' {/ M1 L0 k6 ghere:/ U1 `' Q h( t( a- P2 b3 R% j* `& h/ |
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-! T$ ~* ]! F6 p3 q! k, L1 Z' m
VPS&highlight=hosting
P& }; o( d9 a6 V8 dDedicated-Hosting-vs Shared-Hosting
: R4 V9 C. o5 R; Rhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-0 O3 ]* p, N& C$ G( _3 N# J
Hosting...Your-thoughts
0 H* Z1 K* Y9 K2 D( Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
# n3 w& E9 @; `5 f& a- PHosting Providers for PPV
# ?+ C1 H; |0 I6 vBeyond Hosting
# |! w; q+ I5 G- O/ Y3 i1 Ehttp://beyondhosting.net/
0 ~; R3 S3 j% O1 C GWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
8 a9 x' P4 c8 a& treceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
4 b( v7 ~" l& [( J8 hdirect linking with PPV. Also, these guys provide great support.
1 f9 s% V, r7 P* S. VProsper202 Optimized Hosting
9 Q1 G2 L# I7 Rhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/! \' u& w5 a s. I# F- O# j
CPVLab Optimized Hosting9 o, D0 Z4 b1 S4 Y% b; r- y! i
http://beyondhosting.net/CPVLab-Hosting/; t7 @. [2 a- x: F
Domain Names for PPV; A0 s: |, K4 D+ g" E- h
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
* Q$ {* p& U, Ewhere you're going to host your tracking software and your landing pages if you decide to make them.9 T/ i, S& h& P: c6 g
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
8 i2 H4 ?2 M7 z b, Mbland one is fine to start with, to host both your landing pages and tracking software. The .com,
8 Y! W5 E; Q9 l d.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a" [) H7 J% ~% ^3 N5 v2 h
term or build a whole website.
f. I! h' @" { Y9 o8 s# [+ b& c0 CAfter you buy hosting, a domain and get those all attached to each other, the next step is to install' P0 }0 `) a/ b9 m+ J
tracking software on your domain. This is really important, because it is necessary to track your" y3 o/ o4 i |( T- s* g! Z
conversions down to keyword level so that you can optimize your campaigns. Without proper' W0 _. A- v5 d# w
tracking, it is impossible to know what is working and what isn't.
% R7 J+ J( r; L$ Q! S) B3 M4 DTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software2 n( K) c* M/ _, g: V n; ]* H
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.8 G# X( B/ b, |, ]) A1 d. W, P
Prosper2028 m+ p( {% l; [( ^% k# s; l% p$ {
http://prosper.tracking202.com/apps/: q4 |: Q2 C* o* T I- ~
CPV Lab
$ n3 Z9 ^) f, A" P( Y' B+ |3 O6 \http://cpvlab.com/2 D) ?( u$ N" t
CPVLab Help Videos' _: {( a8 p3 p: n9 H- d
http://ppvlab.com/oweiw/oiurw/vdm.htm7 y8 L* q( B1 U5 _0 [) K4 Q
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
3 \6 [" J/ f7 O. N$ j$ |industry standard.
2 I" `+ n+ X- Z3 C% `# F1 ]9 ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7! t8 V. }8 l3 E* l) r1 _8 x- {. F
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from1 f. v+ j: C2 q0 I- \
good support if you have problems with your installation.
- n( z; Z1 P' O' s, F7 ^Tracking 202; X- o4 g1 r! z6 o
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
6 [) n; {; z) p8 i- ^! e @campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user% E' B' ^4 C) S' u
area.
+ p6 s2 F% H/ a0 D# R! x- v Z8 TIf you choose this option, keep in mind that your tracking software, one of the most important parts of" G J5 J# A3 x9 h% \) W
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202( r6 k' {, j+ N0 E! e
interface, and their hosting., P3 I; k* {9 i2 U" A
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
g) q. y/ y3 ]' D6 Xand targets which you are bidding on. Leaving this up to chance in order to save money could+ F* h$ C; m+ ~- M/ m4 l+ |: h
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
2 q2 v" }5 E8 ]: e( @0 C9 iwere using.$ h1 i" n5 T/ g& d# S' c
Choose An Offer3 p6 A4 w$ T. f
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.' A1 c3 }3 O$ W3 `; ]
Lesson on Offer Selection6 Q9 j& ^% v# ~6 t* C3 r+ Z/ x
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
$ G* v: B4 q! C4 a4 s) {# y+ IIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.; c5 `0 C& u4 M7 H9 l; I& N% G
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
0 ?+ d7 {6 i# i$ K) YLeadImpact as the traffic source.- T, W/ `- N7 V( h8 \: u7 J6 V# X
Now the best way to learn how to put all of this together is to just get started. For some variation in
4 P; e% u/ L: f! d1 G4 Q$ |3 t% `the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked" L2 K- e& q5 p8 o
campaign.
" _ l% Q" @$ }4 N! z. G: }When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
6 D% T* a( K2 a6 _5 m ~page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
: q$ W+ b- o- a2 Q# x8 C1 u8 ~that all traffic is accepted.! N" j$ b H! r% t* S5 ?2 i, s
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.4 z* L; M& {+ w+ x" e
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
& Z1 E, w# j) O6 hget creatives like banners or images specifically for the offer.
1 U9 j/ q# d: K/ _! V1 A5 x% V5 B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8( y5 ?/ f' d" _/ w* l) v6 z
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can! w7 `& F- i; y
track my keywords. Without doing this, it isn't possible to see what's converting.
% a* f7 O& U) R! [( z) eIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
r( Q6 z& N$ O3 n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
|& u( ]% k' @/ T3 V9 _In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the9 w8 k/ ~: S( |- l" \/ {
bottom of the page:
: F% @; Z" [) kNext, I have to cut and paste this pixel into my offer at Ads4Dough., f: e4 F2 Q. c8 t) J1 a# m8 P: t
Click on the offer → pixels → Add a new pixel and this comes up:
+ r& W6 n s0 h5 o9 K+ C3 mMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL% z/ B9 N9 B6 S
from your software into the box that says 'Enter URL of image to load'.) W1 R3 Z4 P \
Once you do this, it should look like this:
6 L( J6 @8 ]$ W6 Q& f, R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10: h; f, o8 t9 ]' y
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
; y5 D# r' j- P1 jNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
/ U! D0 n: Z7 C4 YProsper or CPVLab.
6 o* x Y+ X4 G, f
2 S1 x& K; m) D Y: B2 T |
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