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PPV GUIDE [PPV新手入门][28页] O/ P+ G, U9 {4 g
详细的请下载电子书！, z) ~' P( N, ` P4 P
. M; E: I; K/ {4 z6 F
4 S7 C6 Q9 l' I; w) K3 RNewbie Guide
C4 P# [9 U* j UPPVPlaybook.com: a4 Y$ B: T. v0 Z
Tracy Shaffer
, \7 i: M7 {5 U7 mDavid Ford6 K8 l3 x$ H. ~/ T8 P+ @0 J3 Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
, k! c* T4 U6 a/ ]9 t( wGetting Your Mind Right to Start Affiliate Marketing
0 z, n" {( h! Q8 a4 TThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an9 b0 ^. N# z3 [/ }( S
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where1 A, j8 Y6 U# C7 c4 T! I
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
; f7 Q0 J# @' g z) ^with any success, these claims are laughable and far from the truth.
N' B& ]. l( X6 E) B( BAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
3 v! Y, ]$ `( s/ f ~8 Aflow management. The main benefits are the low barrier to entry compared to other businesses, and
. e% N! D. H: fthe ability for a marketer to be a one person shop and make an incredible amount of money with low
- ^8 J6 g. s+ y0 |5 loverhead.
i; n# p1 w; a1 {! K2 `9 s- NThe winners in this business are the ones with persistence when nothing works, who know there's( g. o5 ]2 M' r* F! X- d' \
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
( J; _" c( ~, ^! b9 c7 b1 }The cold hard reality is this: virtually everything in the space is changeable, what worked today can- @) ]: e/ ]8 ^, ^! c) x* z
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
9 k/ H9 W9 g5 YMost of these things happen suddenly and without warning, and they all contribute to the amazing6 V, P6 y3 `* ^1 Q: q
learning experience available to anyone with a few hundred bucks and the ability to open an
8 t" ^9 K/ J! |9 {% Q* ladvertising account.; t( }/ O [3 Z0 S% s1 {
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
$ v" |, a- w+ ]where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet+ J& D' `: h% e( v' K' A
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
) h# F6 ]8 M+ m- ztrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
# Q0 a* v; b) s9 N1 x6 IWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you: x- ]6 v( V( f9 m o2 ~$ L! ]
started building PPV campaigns right away from start to finish. With that said, time to jump in and get& P6 Z6 s: r& s# a q7 N
started building.
* ]: r( k; y4 B8 PThings you need to get started:8 C& p2 }7 T' L( |2 K8 t7 [
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)( ~5 D+ _* J: D8 e W ?# k) p
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue) O( R6 r0 F7 x, Z) D
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
) b. e, N) a6 E" t7 ]4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab): h" G: P% }2 q# t, p4 F7 [9 V
This guide describes from start to finish, how to get started in affiliate marketing by running traffic% |$ \3 B8 K# F2 `5 C3 ?
with PPV.
/ u+ ^) R3 y9 C# i; HBasic Getting Started Definitions$ A1 F% g; n2 V. j: k/ t1 W8 x
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more2 u# X/ M( |$ g$ `
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
7 i8 D |8 z% O4 V3 L' f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 20 X( k' E3 W9 K, X9 h% j
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).$ n% n) _1 m. l" N
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate ^ |' d' g6 r+ v+ s6 M$ [
receives a commission on that product. An example would be the Amazon.com Associates program,2 R1 [- k1 J2 |4 Y2 U3 J
Comission Junction or Clickbank.3 X8 p9 l1 G* X: q" @
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes. [' C& I9 p; }; ^" I9 M# E3 t
an action like filling out a form, submitting their email address, signing up for a service or sometimes6 l7 T' J) M5 o8 P% k1 I) Q
buying a product. An example would be Ads4Dough or Neverblue.
# O D' |% p. f. ^2 J7 Q9 @* jAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
4 c- B4 Z5 y( B" Q# I) ?6 z9 Caccount, getting the affiliate approved for offers, bumping payouts and just about everything else
& S+ q7 S$ [* wrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager- w+ N* B( T; o$ h- }
right from the start can really help you.
# }8 ?' p6 ?8 F# x" PPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
3 V& g( x; [$ p5 b0 U8 Q) Bin pop-up form through downloadable software on the visitor's computer. The advertiser pays per% h P1 K; R7 \
view, starting anywhere from .01 or .015.9 Z7 }" Y7 P6 i a1 o$ f
In order to use this type of internet traffic, the affiliate can sign up with a number of different
% U, r Z1 B& [ ?companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
$ K7 Z: {' {/ R B" D1 F2 |8 AMediaTraffic, and AdOn Network.
5 X. d3 l, ~ MDon't popups get blocked by pop blocker software?
2 B# Z/ c8 x! X0 s( R5 K( wNo. Popups are served in a new browser window as if the visitor had opened the new window
7 G* N4 p, U2 _$ i4 G; _- I4 Gthemselves.
& \ e. f2 @7 pHow many popups get served to the visitor?3 B: Y5 v- q/ |# P; E/ `3 K+ s
The number of popups served varies depending on the PPV network. Some pop more frequently
) ^. K$ J! N8 H/ _5 [1 u, o! M(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
. w2 s5 B0 }& o+ A0 k' zserving this kind of advertising, so they have to toe the line between keeping their software8 q- ?: l D- C4 C2 S' {! w
downloaded and still making a profit.
6 y/ D. E8 b3 u$ h, I. | lIsn't this type of software bad? Why would anyone keep it on their computer?
# u* u, U# z/ u* t* J4 f: k1 HNo, this type of software doesn't harm the user's computer.
3 q. y- h: F+ F; Y! S6 a# zCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
, M+ c4 j1 O4 T v' X3 B6 z& Ztoolbars or videos to place the software on their computer. The visitor keeps the software in place so K( E8 V3 |$ m: F8 G" o$ T% L
that they can continue to have access to the incentive.
) U, _, O6 [4 Y* i; \# l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
6 W5 S b8 ~" O0 }; E9 J2 J# hHow to Get Accepted into a CPA Network
* a; _7 q2 x4 P9 WIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
- g1 n8 @* @) l2 ^to start looking for networks is Offervault which lists offers and lets you compare payouts across
F, y; D" `0 s0 V6 R% Pdifferent networks.1 {! \8 Y8 `: S9 P9 n
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)( t4 X) \, F9 |4 Z f9 L
application and be as specific as possible about your promotion methods. Usually some time after
1 [$ x6 }* e; h* P* A$ f6 breceiving your application, the company will call to interview you. The phone interview is a critical
$ i) C# [" y9 C8 B! Z+ x0 ^part of the application process, and most networks will deny your application outright if they can't get
W! r5 ^- C8 B: d( m: g# Iyou on the phone.
0 K/ G: m1 _5 E, [' X3 COften, the person who does your phone interview will actually become your affiliate manager after
t7 w) x8 H2 E2 ~# p4 `. G9 zyou get accepted, so it's a good time to put your best food forward.; J$ h ~$ x! O( q3 k
You might not relish at the idea of someone grilling you about your internet marketing methods over8 ]. Y+ I1 l! u0 `9 J
the phone, but trust me, this part is critical. Have answers in mind for the questions:
2 @. l* `' c, g! TWhat methods do you use to market offers?
+ w2 \ n( f# q; w6 VDo you already have a website you will be using?
9 S& A* f. z, j: U' ^How much is your advertising budget?9 l$ M. r* U8 b! |
What other networks are you a member of?
0 F+ o: @. {3 m, k7 }; W! m/ gWho are your affiliate managers at these networks?
! \( H) J7 c: h/ D$ NDo you use social media (Facebook, twitter, etc.) to market offers?0 Q' T- U8 E4 I6 M
How much traffic can you drive?$ N; d+ W l$ t4 [
Do you have a personal recommendation from anyone who is already a member?, s7 `, l1 e3 P a
Once you provide satisfactory answers to these questions, the network will approve or deny your
* p; p. R5 }/ @/ u% Uapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
) O5 Q$ }5 O" d/ \persistent. Also, getting a personal recommendation from someone who is already an active affiliate
* j* T+ b6 R! h) C; v4 e4 jfor the network can be helpful.
) i* i& [4 z& xTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate% y0 Z1 s5 n- c7 w, |* F
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
+ n& ]% v6 f8 H& B' W4 Kowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
% g& L! x1 `, q4 Zpeople can open a lot of doors as far as networks are concerned.9 d2 x* G6 D& N! u0 b& E" P7 E% I
After You Join a CPA Network
. S1 u! A# ]% C+ k7 |+ LOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
% _. n; i8 {) T! M2 _9 a. Uand make an attempt to get to know them a little bit.' ~% d2 `# h m1 K& z+ H: ~
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
! C) R- y: X; y5 L( ?weight in gold. Start feeling them out from the start and try to get to know them. Once you get. t' Q$ g) H' X! ^/ X5 T# O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 49 W$ y+ A/ G8 e' J$ e
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout+ i0 T. r( Z. H; ^+ |1 J1 ~: @' F3 m% |$ K
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
/ s* x% {1 w8 L! f! ^email./ B* `. H, s2 S% D
For more helpful info about dealing with affiliate managers, check out:' S0 Y6 G- i) O# o2 m7 v7 L
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
5 o/ B) |& g1 `! T) Q' j. Ihttp://www.mrgreen.am/affiliate- ... iate-managers-want/" l! Z v6 K: H& B% @5 `# J# V7 M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
9 S" I: P" c* y USet Up Web Hosting
( W$ j* E( k6 l8 A2 O/ F- kGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
$ R/ a3 @3 _7 r! Aabout internet hosting. In general, you get what you pay for with hosting. When you use a shared Z; r. [' R: J( k9 k+ N
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with/ g+ B' g! T- r4 z& M
whoever else is on the same server as you.
* b- o' R4 d. J' WSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast W1 k) ?( B7 e+ C5 L
enough that the visitor can't close the window before your pop up is even shown. You have about 3# k1 y( b( y }" Y* h% l. @
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.$ |2 G$ M( `: G0 r0 Z& I
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a: h& Y- ~ O6 Y6 A
house full of roommates (hosting customers).
+ [# |" f2 B2 I$ f* c) S2 }5 }In shared hosting, this is like having roommates where everyone has no specific designated area inside
: R! w* Y3 T! X4 Z$ Gthe fridge where they are supposed to put their food. Everyone just jams their food in however it will0 k( Q5 r0 M# u6 E# a k' r
fit.
8 I6 W7 z& v) L7 ^$ n) R8 o4 OSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
; I# _3 \. G: f* Y9 F! _the rest of the roommates, by virtue of simply needing more space and resources to accommodate; \3 |: _9 ?4 C* x- X
their food. Everyone else's food in the house has less space to take advantage of.! c, Z c1 L3 u9 n& f
If you have less server resources to take advantage of, your ability to serve popups will slow down. For# ?8 D+ R: s( d: |) m$ x
any type of hosting this is a bad thing, and especially while running PPV traffic.
; b( r. x" B; _# s: \" vIn the case of a virtual private server (VPS), everyone in the house has their own designated space& l4 ]/ o% ?, `% w7 J! A
inside the fridge to put their food, and other roommates can't come into that space. The server is
" w2 K7 \1 R' M" D: lpartitioned, so that each customer can only use a specific amount of resources at any given time.2 V6 N6 V3 P4 o" V& B
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
/ P+ B, k8 @6 obelong to you and no one else can use up those resources. This makes it possible to serve much more v; l& I7 m4 Q
traffic, faster.
# I+ f9 p2 q3 k6 c1 f2 @) OAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.# _7 V7 R) [8 L+ c( Z4 ~. P8 P$ L
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
8 W8 q+ D2 V$ Y: Phere:
! v7 D5 a+ c3 I! f3 A- `0 Shttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-9 e W# F" H; j( p* U+ [
VPS&highlight=hosting
1 T0 n, D* j* E) g# b, uDedicated-Hosting-vs Shared-Hosting# }1 F9 ^' m0 k) }: J
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-# I- q9 |( u* o" J; Y
Hosting...Your-thoughts! I( c N( u( v7 H/ y7 `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6( ^3 r4 u: _3 @: m
Hosting Providers for PPV
* x" j2 O& W/ a( i3 O: ~. Q' \3 pBeyond Hosting
4 O5 u/ l8 S: g R$ mhttp://beyondhosting.net/
; u! ^) Q2 L$ G' t/ a9 D8 SWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
3 a; n" c% a: d$ O, preceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when/ d0 s3 k6 T, o3 x, k0 F7 R
direct linking with PPV. Also, these guys provide great support.
0 ~/ L4 N/ Q( sProsper202 Optimized Hosting
@4 @8 L1 l8 ehttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/1 A8 h# ^6 S, y! S7 G) ~
CPVLab Optimized Hosting. ?" f! h3 j8 y' I% X# {
http://beyondhosting.net/CPVLab-Hosting/
' Y" Z% I; M8 o5 `: |; BDomain Names for PPV
; u2 U% k' i0 C) [- u2 SOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
2 P4 u7 D3 u" j/ m. e2 U$ X4 B4 twhere you're going to host your tracking software and your landing pages if you decide to make them./ n' c# Z2 a, O
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,1 y: j* g% _; H9 r
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
3 j6 H+ E) P: Y* T0 {.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a# f6 e" M) f! l+ |7 r
term or build a whole website.! p b+ A7 |( u9 t: [( m% S% ^
After you buy hosting, a domain and get those all attached to each other, the next step is to install
4 x6 c$ e* [5 U& }2 N9 |6 V4 n, |) _tracking software on your domain. This is really important, because it is necessary to track your" @$ b- w. Q7 | t# R2 M" I) C
conversions down to keyword level so that you can optimize your campaigns. Without proper [6 H6 `1 H4 m! H/ P
tracking, it is impossible to know what is working and what isn't.
" `, x* K$ w: f% x( DTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software8 B' z7 B% q# g5 o) I; M
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.' F _' l) S/ H/ y/ n* A) M2 q
Prosper202
1 T+ j* \* B s, s" D: Xhttp://prosper.tracking202.com/apps/0 v( P* f0 f" P/ V; V; o" F
CPV Lab0 `& v7 N' M) W; u8 X+ V
http://cpvlab.com/# ^- B+ T( @, k. j
CPVLab Help Videos. z& u( g9 S( u3 e7 y
http://ppvlab.com/oweiw/oiurw/vdm.htm
4 l0 T; m* ~1 d6 @" h2 t8 n! nAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
3 n& ~, o* Z. J5 N, {" x1 [4 gindustry standard.9 N( P _+ C2 @$ T; b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
7 t, d2 }/ _. {/ M$ U6 \* uCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
2 i7 G7 s9 k% ?good support if you have problems with your installation.0 n) [& \4 q( ^5 ~1 p a
Tracking 202) O" C) Q: @" h9 D- ?
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your1 z. ?( C: Z( N* w4 h2 f6 E
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user3 u: e! o# E5 _/ U; @( l
area.8 N9 f, I+ C5 p' P |
If you choose this option, keep in mind that your tracking software, one of the most important parts of4 |/ ?/ W0 E. U
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202* h% N c7 y, ?' s
interface, and their hosting.' h# a& |% d9 ?5 ?( W
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords- e. U$ R- r/ J
and targets which you are bidding on. Leaving this up to chance in order to save money could. F U- ~( c0 _7 {0 g0 f. P$ O
potentially leave you open to huge risk if someone else caught on to what offer and keywords you9 P' p: ]5 x: B! t1 q/ P
were using.& ]! \) Z4 x; @5 I: x" J/ M4 h" @" R
Choose An Offer
5 [3 K4 G. [ C% M" PNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.; k1 F/ c" T9 F$ V0 M. [/ J. j( r n
Lesson on Offer Selection0 h& Q) O; L. q; h
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
: d6 A& f2 m5 k* t1 }In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
% m( s3 n2 k" I$ hTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using/ Q) j: D. M* e0 a; o- }7 l
LeadImpact as the traffic source.7 ^( G2 G1 v& P. h
Now the best way to learn how to put all of this together is to just get started. For some variation in ]% {! t$ b: ~. R' h$ e3 W; H. _
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked+ g4 c/ Z+ z1 W
campaign.
, w# B( c& @+ t% y8 ~7 V5 ?When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
; @& f0 w( \, E- |1 U7 A, J% ^page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says5 I; h( Z* J& Z8 Y
that all traffic is accepted.
5 {. z+ K( ^: i1 NFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.$ G$ j6 d; z5 R3 p/ i$ P: r
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
7 G, V1 n. [6 z5 ~+ \; K3 H4 f! O6 Uget creatives like banners or images specifically for the offer.& |- {, U8 W* b) C- _/ R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
; V* P& W" f8 U8 c/ V1 qBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
2 P# {% R% S& r& o) btrack my keywords. Without doing this, it isn't possible to see what's converting.
( a/ H3 S/ H/ m1 Z! f3 C" v- @In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:+ f1 E& A( R+ j: Z$ W. G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
v! p/ _6 {+ B; L6 VIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the4 x2 h7 G' h" n
bottom of the page:
5 m% W6 J8 Z% z+ T' vNext, I have to cut and paste this pixel into my offer at Ads4Dough.
7 t* [' H9 N7 l. F: XClick on the offer → pixels → Add a new pixel and this comes up:4 f9 D/ X) u" W0 ~$ |- e1 R
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL% D- D8 F! c4 \! Y, C% `
from your software into the box that says 'Enter URL of image to load'.1 U8 j! B' N( o( D, x
Once you do this, it should look like this:
# N( x# E1 \6 x( H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
+ D! H9 K; a( y! G; }, r, a( }Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
" p" M9 a7 n) \- ^, k" WNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
9 G- ~- f7 q( Q+ EProsper or CPVLab.
2 V5 s( i0 C& l7 s' V3 m2 O: \9 C
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