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PPV GUIDE [PPV新手入门][28页]
$ T2 K: x/ ~4 x详细的请下载电子书！
2 n' B" t' g$ `2 _+ f) i) `. } V) U+ u; q
) A) X- |3 O' ]" yNewbie Guide
$ c: ^3 o' X+ ]; SPPVPlaybook.com4 K+ y s9 Y8 j4 u; u+ K
Tracy Shaffer
9 U h: V L" V/ Z+ d' fDavid Ford
. _* f: j& k g; s. A2 b2 V- `+ k& m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1% z& n6 v7 O6 x, I
Getting Your Mind Right to Start Affiliate Marketing
0 J+ m: V: _; |8 D- N" i# U ^The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
& z( Q4 q$ |9 C9 C, K5 j! wever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where0 ^+ e# M/ `; E$ S3 T: D; @. F. L
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
, ^6 R5 R( i$ F/ p. M& _# ~' U( E& ^with any success, these claims are laughable and far from the truth.1 l; Q. A: J P% e% P
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
& j2 x7 K& Z6 b5 {/ |# X$ eflow management. The main benefits are the low barrier to entry compared to other businesses, and* X9 L* c4 i2 C
the ability for a marketer to be a one person shop and make an incredible amount of money with low
; p, j, Y( [1 T" W. N+ hoverhead./ c' ?3 J2 r8 V/ x6 ~1 z4 R
The winners in this business are the ones with persistence when nothing works, who know there's
8 [: j; e% Q/ O! v9 \% @& }plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.9 N. B3 K6 m, q8 a8 p
The cold hard reality is this: virtually everything in the space is changeable, what worked today can$ N( o; e# ^# N9 s. `# a! A$ A$ Z4 o0 |
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
4 O. m" G" p) |Most of these things happen suddenly and without warning, and they all contribute to the amazing. f2 {- K) u% E: {3 w3 q
learning experience available to anyone with a few hundred bucks and the ability to open an
; p: J) h- v% h& }$ ^advertising account.
+ s5 b# i% R I& r' x v& NYour competitors are willing to work at this around the clock. This isn't a push button, instant business' L& m. }: W1 Y- O: Z4 {6 e
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet. H, Z! d/ N& P* ?0 P
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,( w; p( o1 \$ z3 v
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.* H6 K$ [. D' c: l
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
. u+ S! G% j P: K; jstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
5 n$ I K( M# h% dstarted building.8 [- z' J! t. A
Things you need to get started:
$ ^, h: ?4 Q8 f2 I" D, i1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)- H5 A$ j7 |: g2 R: Q
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
~3 _6 u5 N: |/ u+ W3 g0 _3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic), Q1 E: P0 W" a$ P; ]/ l
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)4 B8 ?; L1 w) O: k
This guide describes from start to finish, how to get started in affiliate marketing by running traffic& l" i( f! F. U- M, Y; z
with PPV.
/ o& q: v( K4 K7 U) H) HBasic Getting Started Definitions8 R! p# F: U$ G. B% L- e! p) d
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more/ {$ r O, a( ?0 I& l
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main: T m8 A6 X# p* b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 21 ]& `% P' K4 t4 I
types off affiliate networks are cost per sale (CPS) and cost per action (CPA)." O7 R/ x% c2 e. Y9 d3 J u
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
3 K1 H; U5 e i/ creceives a commission on that product. An example would be the Amazon.com Associates program,5 _+ ]! a+ ^( C
Comission Junction or Clickbank.
% ~- E$ R+ t) y ^9 M4 sCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
( _$ c6 {( P6 Y9 R# M# Y: O0 y3 @an action like filling out a form, submitting their email address, signing up for a service or sometimes
) E+ n" [1 Q8 z' r+ gbuying a product. An example would be Ads4Dough or Neverblue.
4 H7 Y' n0 C8 n9 hAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
1 H" r! I8 c1 X$ Faccount, getting the affiliate approved for offers, bumping payouts and just about everything else, ?* S) ~: v. Y" T2 Z
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
' u7 o, }) |- I- M3 g9 @; mright from the start can really help you.
8 y8 h5 T. @+ ]0 J/ OPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served; B6 N" q+ K+ y. G" D+ G+ F, p; j
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per4 v$ c$ U, ]' v. a* y: H# `# h
view, starting anywhere from .01 or .015.
[" }6 I7 s5 T3 R% e" lIn order to use this type of internet traffic, the affiliate can sign up with a number of different/ }; J* b4 X* j# |- _
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,8 Q$ r# x" }! E' ?2 S0 ^% u
MediaTraffic, and AdOn Network.9 {2 C' O" U$ S! ?( u
Don't popups get blocked by pop blocker software?
! u3 g' y# ?2 F' M( \& ]0 ^No. Popups are served in a new browser window as if the visitor had opened the new window
& b; c& C/ B) G' ?4 Y' ], Ithemselves.$ G8 u+ w9 z1 K" [7 a
How many popups get served to the visitor?, H& o: V( n' R) q
The number of popups served varies depending on the PPV network. Some pop more frequently
' u* @7 B( d# F" B7 X# `0 y(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
2 J1 _5 n2 N @3 s* x- }/ Qserving this kind of advertising, so they have to toe the line between keeping their software6 o) ?1 s' U; z: v* k. H0 L9 r
downloaded and still making a profit.
: n9 T, U/ T) y# N) A) H- wIsn't this type of software bad? Why would anyone keep it on their computer?, ` c, ]5 {- X. o, k
No, this type of software doesn't harm the user's computer.
/ g9 V6 y. Z: ?5 a" J7 D; I& N" o& zCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,! C" @& C* P- M, Q. x' e% W
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
; R4 |1 `0 A# p8 I; P0 Mthat they can continue to have access to the incentive.
& B7 `+ V7 k/ e: F- h1 G2 T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 34 B' G9 I$ e# U- }5 O! v9 \' {: I
How to Get Accepted into a CPA Network
$ o2 I7 L2 B$ s! P: EIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place" H D/ x& q$ e7 v+ f1 R+ ?1 C4 ]
to start looking for networks is Offervault which lists offers and lets you compare payouts across7 b+ f, y3 I. ~2 G# Q
different networks.# z3 r$ f( K( W0 _
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
% B& c1 n$ D$ Z5 q5 j4 oapplication and be as specific as possible about your promotion methods. Usually some time after( d2 f, f2 }, ] s
receiving your application, the company will call to interview you. The phone interview is a critical! H; D. {7 H* C
part of the application process, and most networks will deny your application outright if they can't get1 y, z& F+ S+ A: x; M1 t
you on the phone.
# t! ^0 f V7 @/ M. NOften, the person who does your phone interview will actually become your affiliate manager after, Z7 G1 a6 g* q1 p( N& R4 W2 n
you get accepted, so it's a good time to put your best food forward.* \1 n* `% P8 `( \& R7 N" ]6 Z
You might not relish at the idea of someone grilling you about your internet marketing methods over6 {6 N* f" E: e
the phone, but trust me, this part is critical. Have answers in mind for the questions:6 x; o# d5 L% e3 M7 M4 G$ [. D/ z
What methods do you use to market offers?; A% }/ l! r) V( m- v7 ^7 l
Do you already have a website you will be using?
# z) k6 _7 N# @How much is your advertising budget?- w1 M% M3 b( w
What other networks are you a member of?
! A( n) M( C# ^$ KWho are your affiliate managers at these networks?
6 u( _. p! t3 E+ p* C; v8 PDo you use social media (Facebook, twitter, etc.) to market offers?7 ^; J0 n' j0 ?0 Q2 Y
How much traffic can you drive?
1 r* u; J( _" T5 W0 P3 j/ ODo you have a personal recommendation from anyone who is already a member?( h) Y H0 r8 i, Z) R! Z& N
Once you provide satisfactory answers to these questions, the network will approve or deny your
5 P/ \+ l3 @9 ?/ Q# rapplication. If you get denied, just keep applying or call someone on the phone and try again. Be2 f: b2 u/ h- C; r4 N' s! j
persistent. Also, getting a personal recommendation from someone who is already an active affiliate+ _. T) P/ Q, W4 M
for the network can be helpful.5 x. O' \1 w) ~* g+ j
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate d9 {! B( q- U6 M# q J* z3 f
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
* ~! r& m) X+ K/ Z9 downers are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
G+ S. Y# M" Z6 Q* ]8 |people can open a lot of doors as far as networks are concerned.
% L0 Z! s2 Z" u4 w; h' g$ IAfter You Join a CPA Network: q7 s( p6 f/ Q
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
" M5 A# {3 Y3 H3 H0 ]' vand make an attempt to get to know them a little bit.
$ _) z! Q: ]$ m# A* }/ S+ M$ zFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their4 k$ w/ j: p1 `5 A# l
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
1 q# x: D$ ]( z ^' e! L/ l, D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
) v5 M' a1 Q! m4 b$ v# Q! S. tlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout" I6 o c* a& n) O0 y( A9 b/ S
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
7 B& \- B! t! H+ Y* A; Qemail.
4 b: P4 I, ~+ _( K; f+ r1 zFor more helpful info about dealing with affiliate managers, check out:6 _' v5 W, i- W( F, o, q* O
http://ppvplaybook.com/blog/musi ... -affiliate-manager/( R; r6 c( B- g1 K3 z+ V9 L
http://www.mrgreen.am/affiliate- ... iate-managers-want/
* M. ?3 z% H$ |& ]0 a) _$ S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
- ~* d9 E& u: S2 `) f LSet Up Web Hosting! f3 k4 g* ]: j- S
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said4 B5 u$ g, q2 J* j$ n4 v' ^* d5 U: F
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
3 C0 D- u6 R) z1 j9 x0 M- @& e6 l3 Ohost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
|; v3 E( ]3 |/ Swhoever else is on the same server as you.6 i1 \9 y+ @% H) r' ]
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast. _' d) @5 k0 O+ h
enough that the visitor can't close the window before your pop up is even shown. You have about 3
0 o# d, x4 C" lseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
5 l9 Q( X$ n7 K. m7 C% \To explain the difference between types of hosting packages, picture a refrigerator (the server) in a! u( e$ ]! e8 l( b+ l4 B
house full of roommates (hosting customers).
1 ^( l0 H4 u) D) B1 Q4 C' uIn shared hosting, this is like having roommates where everyone has no specific designated area inside: r2 x' X0 b# D6 {+ c7 b7 x) \
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
, x# h2 \' e: ofit.
: Q2 {$ r* s: R/ ?* CSay your roommate brings home a large turkey. They will then take up more of the refrigerator than' G& Y8 w, E8 G& s, Q
the rest of the roommates, by virtue of simply needing more space and resources to accommodate3 q! m' H4 A- w h- t4 B9 a
their food. Everyone else's food in the house has less space to take advantage of.
* H ~5 }; m( ?( t$ Y. M7 vIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
7 |, x0 I. x) X: s% Uany type of hosting this is a bad thing, and especially while running PPV traffic.
+ y0 x( J, v2 i9 ^# ~) XIn the case of a virtual private server (VPS), everyone in the house has their own designated space
1 K) J5 R; o9 @# m7 i/ A3 m0 y( Z- Ninside the fridge to put their food, and other roommates can't come into that space. The server is/ R1 d9 M' D: l
partitioned, so that each customer can only use a specific amount of resources at any given time.
6 t* m3 U; [% _. h0 L8 ?A dedicated server would be like having the whole fridge to yourself. All of the server's resources2 ^" [" w1 L5 |) L! o2 k# _
belong to you and no one else can use up those resources. This makes it possible to serve much more
& j0 ]$ _+ M& S. V* H. W8 |, l+ Ttraffic, faster.5 I! B& B' r( @1 g+ k+ n
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.# n3 D# i% F5 h/ G; P) [' \9 `+ a
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
% U& z5 H& N% y0 Zhere:
0 T: ~6 R3 y; H( Q0 w2 j& z) _http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
, {* Y; g# J# v& g* k. Q8 ZVPS&highlight=hosting3 s, J# Q' E( ~. l/ ]5 D6 Z; X
Dedicated-Hosting-vs Shared-Hosting
: k: e' n& [* o3 g8 yhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-; ?! e5 q/ U3 x* g6 M U! M
Hosting...Your-thoughts
$ f, {4 @ n2 l0 c' x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
) o& w! q% ?! ^* a; Z4 AHosting Providers for PPV
# A+ `. i8 b$ M# u! ?Beyond Hosting! q4 ^6 G e8 z+ I. R) x
http://beyondhosting.net/( K, z1 x$ Z, V
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment1 O' B$ v" l/ p4 @. P; s
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
& K+ J; y; t0 O4 ?7 T% rdirect linking with PPV. Also, these guys provide great support.6 ]0 i N4 x, g8 b6 B# M# T) Q9 ^' w
Prosper202 Optimized Hosting; u7 {2 _' P3 G' s3 R0 a% a' d6 b6 u
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/" A; [* C; u+ ^5 x# h/ K
CPVLab Optimized Hosting
}7 v1 b' M& `2 `* S, Thttp://beyondhosting.net/CPVLab-Hosting/% k/ |9 x/ P0 j$ y4 P
Domain Names for PPV0 {3 m* g1 B& V% G9 n
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
' x1 S( H3 V$ _: h, w! awhere you're going to host your tracking software and your landing pages if you decide to make them.& H5 c& P W$ ]0 | U9 g, P
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
% H' @. T) i* y Abland one is fine to start with, to host both your landing pages and tracking software. The .com,
1 Y. I1 ~! w9 S/ i" d, X.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
! ]8 I1 l1 T9 F) f) ~' Y2 S" h6 nterm or build a whole website.0 G: a7 W: z$ L, Q: y6 i0 \/ r
After you buy hosting, a domain and get those all attached to each other, the next step is to install
7 f8 ], J6 m& I2 Atracking software on your domain. This is really important, because it is necessary to track your" t& C; @# r7 }+ s- | `
conversions down to keyword level so that you can optimize your campaigns. Without proper
7 P5 V" `+ d6 x$ O/ G! ~8 }( p- Ftracking, it is impossible to know what is working and what isn't.
- n7 ]5 M6 ?8 Z' c9 ]To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software9 a4 Y$ L" [: U1 |4 s" N, G9 C2 [
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides./ a/ J: w" Z+ B2 l" _9 Y2 Y( o
Prosper202- ?" _- C# D P( a' a( {5 W
http://prosper.tracking202.com/apps/ a3 U4 K! g6 r- o
CPV Lab
& x' ?3 W( t$ h: Zhttp://cpvlab.com/5 `' Z1 [( X1 g- H% ` t5 z
CPVLab Help Videos) W* V p/ e# U( p
http://ppvlab.com/oweiw/oiurw/vdm.htm
9 J; o. {1 m/ l5 q. r" t3 @3 M8 mAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
, D; X' |# T% y( D6 \industry standard.
. p8 X: h: l& |9 e }* B6 k3 X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7, E$ o& l. E5 i& D- R+ S6 Z
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
/ z1 e% ~* P8 x1 d* ^# vgood support if you have problems with your installation.
. d: L2 Z" P4 m8 R" PTracking 202 s5 b1 I0 @& V5 y/ I4 {
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
. s& L$ ?5 Z2 K) r% a! scampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
* B& |, r+ ^! F4 Parea.
( d) Z9 N# L/ U0 q! zIf you choose this option, keep in mind that your tracking software, one of the most important parts of
' I- ~+ S6 W9 D$ n; T0 w3 C! ?( vyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
# ?- O6 Q8 T7 A4 linterface, and their hosting.7 Z3 E/ A3 a5 U" p- X4 g) e* f
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
* E& ]( N8 m, ]9 ]+ Eand targets which you are bidding on. Leaving this up to chance in order to save money could
, O3 j! `5 H$ b: E% Hpotentially leave you open to huge risk if someone else caught on to what offer and keywords you' ]6 f. u1 E% H/ u" j8 a& {
were using., G4 s5 I& D$ W
Choose An Offer& S. E; H( P% Q; v9 h0 F2 o# ]
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
* H9 n! l( Z2 h/ \. XLesson on Offer Selection
: Z4 T5 T* x" q; yhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
0 ]% L ?( J& S0 E7 s# j# }In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
' G! _" k9 S+ @; u$ `' N$ wTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using8 K6 L' t1 V; y$ ^* ]
LeadImpact as the traffic source.* \4 i9 G/ r. S' U. u
Now the best way to learn how to put all of this together is to just get started. For some variation in3 B; y) @" W0 K7 p# O: f, t6 A% m
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
4 D2 ^0 |* ]7 e1 c9 fcampaign.
9 F3 P0 m- Z L' R0 g( u6 MWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
& _1 q, t$ e, u! Z0 [page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says! i8 G# I1 [# B) J
that all traffic is accepted.3 g- p: |# _( r& {
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.7 x6 K. F7 f j& ?
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can3 b6 n/ ^& M9 J' [/ {& d# c. e2 f
get creatives like banners or images specifically for the offer.3 m* H- X) ]1 a- [. v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 82 b- T M" V$ l& H0 j4 {
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can: p% J5 U) R+ A. p
track my keywords. Without doing this, it isn't possible to see what's converting.8 B: K0 H4 L9 Y' h! ^
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
' C W$ j4 p- h$ C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 95 U) @$ H$ q9 E3 E0 C
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
: R; c& R, S' q$ Z" t {9 K/ rbottom of the page:# w7 b8 c9 f" N4 D9 }4 }/ h
Next, I have to cut and paste this pixel into my offer at Ads4Dough., l9 e( j1 d9 T7 p
Click on the offer → pixels → Add a new pixel and this comes up:
, U* j2 A: v+ I" J% @2 jMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL! _; ?! k) g% |6 I1 Q, _5 @
from your software into the box that says 'Enter URL of image to load'.
% F& b% I# l4 r5 dOnce you do this, it should look like this:
2 Q2 B8 F; X# v: l/ E; M) ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
7 p( \. N/ D4 g; ~# DClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
3 b T. m/ P0 F' Y" u; f: e0 wNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
8 |" e+ @# v8 S* G+ _5 H+ }Prosper or CPVLab.
2 h' z& D8 c. Q8 L+ p! d5 z) \0 l
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发表于 2012-12-27 18:47:17
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