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PPV GUIDE [PPV新手入门][28页]
3 f+ Q: |' E: w8 ]7 J. a详细的请下载电子书！% d2 Y4 c% U, K; @, b" _% ^
! E: F$ t/ T2 P/ e) j- j: e! Y! Q# B
$ a" O$ h1 _! U# ONewbie Guide" \# K1 W& O( R! V
PPVPlaybook.com
$ S; J8 U% ~' [8 L9 ^7 ]+ s7 FTracy Shaffer) c' |8 s. `9 v8 ]9 d( w% W% M
David Ford
: r" X$ w6 K+ s u/ k% [$ b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
. q5 E3 k8 I! o5 `+ q" V& KGetting Your Mind Right to Start Affiliate Marketing' y+ Q# f& B% n" j3 F+ e C7 V5 V& e
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
( q f L6 h, f, q+ f/ @( ]* d. e1 t- a( sever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
9 Y& V9 D2 b9 X! _: b* n. j3 Dyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
0 u. N. z2 V& s2 f. n' N' ~with any success, these claims are laughable and far from the truth.! B- f2 t1 K g# i9 x+ I
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash2 |9 s/ w: r5 G
flow management. The main benefits are the low barrier to entry compared to other businesses, and
8 |7 I/ l. [$ Gthe ability for a marketer to be a one person shop and make an incredible amount of money with low
; q- |6 z3 R9 Z4 V G% C. @) ]overhead.( ?# I, R, W$ q1 x/ q
The winners in this business are the ones with persistence when nothing works, who know there's- C& J) U5 E- m* s5 \# C" g
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns. q3 x' y( q" n# i
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
$ T6 ]0 o0 a6 t+ nstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
1 j6 l: h a+ Y% m) T; IMost of these things happen suddenly and without warning, and they all contribute to the amazing
* [/ ]; _9 V( N; xlearning experience available to anyone with a few hundred bucks and the ability to open an
3 b8 X6 M6 q# Q( ~7 V9 U3 ]. Ladvertising account. g" y2 T/ `& p6 n- o+ i
Your competitors are willing to work at this around the clock. This isn't a push button, instant business& P' C6 K/ v, ?3 K' S
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
, I# C( v: h' a. Lmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,6 ^5 h: m* p3 F5 ]( y" V
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
5 {* A# U( D8 f6 Y, |6 s0 XWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
; G% }+ T+ A7 {* l# Q, Z: w. Kstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
1 B8 @7 F; x' c# astarted building.
5 r5 d5 b* C0 c5 U( G: \) ~/ q1 }2 }Things you need to get started:
9 Y: v1 k+ M# } r% \1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
0 x0 x4 m t$ B1 ]. p! y$ ^1 N2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue) J! e: p/ z: M x1 D6 A: q
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
, d1 _( c! s; S" r2 y4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)( f! O$ q: ]7 ^; I8 w
This guide describes from start to finish, how to get started in affiliate marketing by running traffic' h# j8 d7 Z& r9 Y: o# f' {
with PPV.# p& z8 i! o2 c$ S4 ^( m/ S7 H
Basic Getting Started Definitions
: X! }: K: O2 B' nAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more5 _1 e1 X! h4 z0 I' L6 G
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
: U$ G( M- }7 Z5 A% T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
0 e1 l! j1 \9 t' O; H. Dtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).- {: h* g- u2 b' W) o+ n. V
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
3 @5 s& ?4 m& h' @9 qreceives a commission on that product. An example would be the Amazon.com Associates program,
, i: V% g6 t/ C* V v- MComission Junction or Clickbank.: c+ z [ y; C: P7 `2 T
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
# h1 M& v/ {, x; B7 }; B) y3 Uan action like filling out a form, submitting their email address, signing up for a service or sometimes" H& c* o& y: \* a- K% U- V2 l1 q
buying a product. An example would be Ads4Dough or Neverblue.
$ R8 F2 O$ ~ H x1 [8 eAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
/ Q3 ?- L* s' T4 u+ k" Qaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
' k7 V4 r i- {; T& H% Arelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
0 H5 \9 b, D$ E' R% yright from the start can really help you.
4 |+ [* j' `2 f$ dPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served( N' p" r: a! V: P! l& {
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
0 I3 H7 F& f* Y, a _view, starting anywhere from .01 or .015.
1 X7 }; a) Q& P, C" R& TIn order to use this type of internet traffic, the affiliate can sign up with a number of different7 E2 A8 m) y. X) a
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
& X. C/ ^" x% r* a- u) N# I9 {# o HMediaTraffic, and AdOn Network.
1 [* S _2 p# c2 y8 nDon't popups get blocked by pop blocker software?2 f# f# r: S# `, E" t5 r" L2 |
No. Popups are served in a new browser window as if the visitor had opened the new window
. F, R6 D7 G3 q7 T5 T, h; U2 Lthemselves.: c2 ]9 A6 \6 X! W* G8 ]! B! f
How many popups get served to the visitor?3 r. u/ U; G$ I1 v8 n
The number of popups served varies depending on the PPV network. Some pop more frequently
( j- o& n i8 `# M6 \ G(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by1 \- T; r1 ?( }# \
serving this kind of advertising, so they have to toe the line between keeping their software! X0 R6 M$ ?5 X0 v) T& `) I% D
downloaded and still making a profit.* z+ q0 D& H, D5 \- K6 K) Q
Isn't this type of software bad? Why would anyone keep it on their computer?6 ?5 w0 d# R2 F" i c5 S. b$ Q; z
No, this type of software doesn't harm the user's computer.% p* E# {; w* W9 ~5 C0 ?
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
) L7 a- f! x Otoolbars or videos to place the software on their computer. The visitor keeps the software in place so& e% b6 T* n" p6 |
that they can continue to have access to the incentive.
$ p' f) T' _- T( u& v q5 Q/ l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
& u4 g' w+ Y/ D: I7 g: d- _/ kHow to Get Accepted into a CPA Network$ }; m, Y, p" O2 E( k( ~
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place4 G& u( K; ^+ S& E& n' C8 K$ ^; n* p+ ]3 i
to start looking for networks is Offervault which lists offers and lets you compare payouts across" L: }9 O% T0 B. `2 }
different networks.
( q o, P5 h; ^* n8 v4 k( zOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
6 ~: n3 F. ]8 t: E4 p& yapplication and be as specific as possible about your promotion methods. Usually some time after
7 ]7 E. W9 B& ^( F" G+ T4 |receiving your application, the company will call to interview you. The phone interview is a critical
e$ C( ]1 c+ D- i7 a% Hpart of the application process, and most networks will deny your application outright if they can't get. M/ F& Y, W7 F# J7 M4 d$ e
you on the phone.
( t3 ^( o4 i, u, g+ [" a! XOften, the person who does your phone interview will actually become your affiliate manager after
1 d# J7 p- B1 h# r0 gyou get accepted, so it's a good time to put your best food forward.
9 h+ B+ n4 Z* U3 {# b* t# jYou might not relish at the idea of someone grilling you about your internet marketing methods over. a/ u$ v9 [; O) P& b
the phone, but trust me, this part is critical. Have answers in mind for the questions:
% [- [# K; [5 ]2 ~/ lWhat methods do you use to market offers?! i5 Y4 ]& K& K: z, g5 ]5 e1 W
Do you already have a website you will be using?
8 d% W, d" ^* `: |) ?How much is your advertising budget?: d7 `1 k: c# i8 ]3 J0 q$ V
What other networks are you a member of?7 ~; \2 {4 S- o0 F- Z
Who are your affiliate managers at these networks?
4 M& j% @$ m5 Z! g4 M1 VDo you use social media (Facebook, twitter, etc.) to market offers?) L- o0 o8 w3 U: U- _; Z9 [
How much traffic can you drive?
, V2 X" C5 g/ u) ]9 j) WDo you have a personal recommendation from anyone who is already a member?. j6 U6 |3 E% ?
Once you provide satisfactory answers to these questions, the network will approve or deny your
* C, `% X6 z* I. w! w B* v2 O) ]+ e, Uapplication. If you get denied, just keep applying or call someone on the phone and try again. Be. v, q; ]- ~0 V, c- n' r( Y
persistent. Also, getting a personal recommendation from someone who is already an active affiliate5 { ?) }0 N5 }3 M: t
for the network can be helpful.
2 P% L, e) b L7 _3 E) q' dTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
+ I5 e g. J! W( |4 A [4 ]5 O N' FSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
+ B' y( K& p. S/ n3 Oowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know5 g; Q8 u' z& }, [2 n+ ^
people can open a lot of doors as far as networks are concerned.1 }, U9 `9 n- a3 k5 X
After You Join a CPA Network! ^! f$ h$ v; r; G A9 V& O& `
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager+ o- v& \- I8 w! \
and make an attempt to get to know them a little bit.
6 |9 {3 d, k0 ?" i% h; OFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their: a; n, ~! S1 Y9 E2 E8 D4 g3 [5 r
weight in gold. Start feeling them out from the start and try to get to know them. Once you get/ ?# w6 U" B$ i1 N( g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
0 @, h' |, ?' S& T6 `% Elarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
- R& ]3 {6 w' j, n, abumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
3 P' m+ ~/ p& H! t$ i3 u0 [8 _email.
# v3 ~' E+ e& h) UFor more helpful info about dealing with affiliate managers, check out:7 |+ j8 O Z! H! i) C+ w( n+ c6 ?8 b
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
0 T, a& i8 o @! p( f0 m+ N4 K1 \http://www.mrgreen.am/affiliate- ... iate-managers-want/
$ M R- a+ R' q. ?6 J1 C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5+ y" S: w. A, n
Set Up Web Hosting
2 x2 ?6 J3 r) X- t/ L, ~! YGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said3 G/ A8 T) y/ ~5 D
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
( X2 t7 F: I( nhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with' n4 t: M8 I3 U% X
whoever else is on the same server as you.* F% z; F; \# S( g) }
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast9 x3 U/ s0 e2 L# F; i/ V/ L
enough that the visitor can't close the window before your pop up is even shown. You have about 3$ t9 H' J5 p7 P$ N4 U6 S. x
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
' g5 { [) n( v- K7 oTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
9 \: l6 S+ |5 L& s$ w2 c5 bhouse full of roommates (hosting customers).
2 _4 O$ e2 m. S5 V4 EIn shared hosting, this is like having roommates where everyone has no specific designated area inside
+ [5 V# Z- l5 i2 Ythe fridge where they are supposed to put their food. Everyone just jams their food in however it will0 ]" C. I0 m0 ~9 j! u* u e
fit.
* [/ F# y' a% _8 s8 d2 k) M) ASay your roommate brings home a large turkey. They will then take up more of the refrigerator than
/ B7 [ z6 {" |the rest of the roommates, by virtue of simply needing more space and resources to accommodate
- G2 ^. h! e4 W4 p# @their food. Everyone else's food in the house has less space to take advantage of.
& ~% s, j! A! k4 ?, c8 P) KIf you have less server resources to take advantage of, your ability to serve popups will slow down. For9 I; D/ C) i7 w
any type of hosting this is a bad thing, and especially while running PPV traffic.
N/ F! U, y0 l% l0 h2 gIn the case of a virtual private server (VPS), everyone in the house has their own designated space+ a2 m' o; b/ \! @; l9 \
inside the fridge to put their food, and other roommates can't come into that space. The server is
& [4 J! l4 [+ U' u% lpartitioned, so that each customer can only use a specific amount of resources at any given time.
2 W3 v+ w9 Y& t6 YA dedicated server would be like having the whole fridge to yourself. All of the server's resources
: o0 w* q) w/ pbelong to you and no one else can use up those resources. This makes it possible to serve much more# x V' R" @* ^
traffic, faster.
% `! D; c; S- `" }9 GAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
; V6 g% h8 Q8 V8 S6 u, f }Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
# n R _" S) b! rhere:8 W3 G7 K5 e8 b0 C
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-+ B" n- b9 M0 N& O' h9 m
VPS&highlight=hosting
2 l1 n" E, R: MDedicated-Hosting-vs Shared-Hosting
: h5 D: \/ l: e( M( |http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-9 A0 a: f( B2 Q1 K
Hosting...Your-thoughts, }, ~1 p4 i7 z' b+ P* R, v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 62 w* Q3 w h1 q, ]( k7 o* {# K+ J
Hosting Providers for PPV
3 b2 F. z6 l6 H3 o( w) j5 kBeyond Hosting
) @% H, a2 Q! }% j. n. w; zhttp://beyondhosting.net/
( o8 l5 m ^% a9 f wWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment+ d" ~. R9 g1 ~1 [. D5 O
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when8 n2 J1 u5 s% ~& d5 ^4 C" ~
direct linking with PPV. Also, these guys provide great support.2 y* H, D. U3 [% t7 b- c' Y$ L
Prosper202 Optimized Hosting
) U0 x% [4 v8 i/ Jhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/; o: {) M7 }5 q
CPVLab Optimized Hosting
/ d" t: w% v d( D% {! whttp://beyondhosting.net/CPVLab-Hosting/
0 H$ V$ h1 J7 ]Domain Names for PPV
$ V& ]. S7 T) b1 X- rOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is" y7 H) e& U. @6 C+ M
where you're going to host your tracking software and your landing pages if you decide to make them.0 J* v- E. w( B/ x! E
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
8 O$ _1 |' W- r9 e+ F, Xbland one is fine to start with, to host both your landing pages and tracking software. The .com,! y; I: r; ]! y9 H$ e
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a; r3 P2 u8 m; l, T6 c. y( [, v/ S( f
term or build a whole website.
- I5 z* y% o8 y# xAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
2 g; o( M+ {; \/ a& v9 Htracking software on your domain. This is really important, because it is necessary to track your; @! H- g, f% ?$ q
conversions down to keyword level so that you can optimize your campaigns. Without proper
* d! }" ~2 C6 S1 r3 ytracking, it is impossible to know what is working and what isn't.
7 l$ q, k9 B4 D. ~: JTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software: a1 j; r) i. Z1 }7 @" |
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
# C# C( W$ S! t, G6 l! X* [) G* pProsper202% D' G" q8 N2 ?5 o9 @8 l
http://prosper.tracking202.com/apps/ K' m! m% r J; E
CPV Lab! H+ ^& J/ k2 Z8 e7 N2 E) V" u
http://cpvlab.com/
3 r1 Z1 ?3 y& F" A- }9 l8 yCPVLab Help Videos
: Z" s5 H) ^4 I: l0 ]. N5 \, Yhttp://ppvlab.com/oweiw/oiurw/vdm.htm- j- v8 _# D$ G4 V% h
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
$ D: r( s% {2 ?& { ~0 nindustry standard.! b- E8 T7 L2 _( A1 \( @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
" V- G g0 m4 [ _5 t$ x) cCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from0 V$ a& |8 U2 e& [" R$ X% C
good support if you have problems with your installation.
+ q8 y* _! c! z; y) ]Tracking 202
0 d: y" ^" k; v- TTracking 202 is the hosted version of Prosper202. You can create a free account and then build your9 U) x4 x5 `. }5 d% m
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user/ [1 @6 w* Q6 F! J5 I5 [
area.
; U9 W6 \# E" ]1 p$ jIf you choose this option, keep in mind that your tracking software, one of the most important parts of$ |1 H/ W2 j+ ?+ P) ]7 [
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
3 h, a- b. A0 a, V p/ Binterface, and their hosting.
/ s5 g0 A$ `* |: JAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
6 F+ O X9 X5 m. L$ u9 i5 pand targets which you are bidding on. Leaving this up to chance in order to save money could
7 ^* W6 Y4 z' R' k8 D* d/ }potentially leave you open to huge risk if someone else caught on to what offer and keywords you
) B/ n+ Z( ^6 r# i9 ^were using.6 U1 Q! @6 F( Z
Choose An Offer; H! } Y# O) {5 z, g% e7 t
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.! @- l6 W* J; {0 f1 r
Lesson on Offer Selection
& e# K3 F. w4 {( L3 ^http://www.ppvplaybook.com/forum ... on-Selecting-Offers4 a- B) L; S$ J9 F
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.$ y' _' j: s9 R* Q8 ?
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using8 E. E: w& H3 \" K6 S) [
LeadImpact as the traffic source.
9 d2 `3 Y. ]9 h( ?( w' |Now the best way to learn how to put all of this together is to just get started. For some variation in
1 v" N5 z" D* I+ _5 rthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked: R* _4 h0 E; w9 j2 @
campaign.
; F6 @. X8 d/ [: r) l1 D! R* R, L7 FWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
) u. R x, m! v' S& V# Jpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
. ~$ i: p: X( `' V" v; zthat all traffic is accepted.
4 ~5 W4 z$ [: `; Q% CFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
( Y* \" W3 h8 M, D( s. YThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can. L. F1 ]; w; P9 }8 l
get creatives like banners or images specifically for the offer.' f3 {. C( L8 F. b0 }4 o/ B2 X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8. I E' e" `! P P4 H P# i: R
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
5 B% K( H) @3 F' L0 M" {8 E, dtrack my keywords. Without doing this, it isn't possible to see what's converting.
+ e2 w. ^# g- E Q8 n& Y( V% d9 O+ fIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:, K: k7 O8 z7 l" @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
3 ^) ]0 T$ Z; `: j/ V( bIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
1 b# _0 c' w" m8 Qbottom of the page:
- F3 O- X& x2 ~$ a! ^1 x9 I6 o$ HNext, I have to cut and paste this pixel into my offer at Ads4Dough.! S+ i; ~( z! Q+ |7 u
Click on the offer → pixels → Add a new pixel and this comes up:
+ _- D/ a. i% Z1 S X. [Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
. V+ `' t5 P$ sfrom your software into the box that says 'Enter URL of image to load'.
) {# [9 w+ \# r$ b5 C5 hOnce you do this, it should look like this:
- A+ @1 ]# k" R6 ]. |; u( U7 A5 G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
7 W9 E/ i- ?3 D2 NClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:- ^( r5 n, R0 J& [) M F
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
5 H0 |. p$ b& p2 VProsper or CPVLab.
G( V+ p, o' b8 |2 h! G; Q, d( ]. N! l! a' L, [+ |; ?1 ^
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发表于 2012-12-27 18:47:17
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