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PPV GUIDE [PPV新手入门][28页]
! W! e( M+ g- o" T6 r' \" ?详细的请下载电子书！+ E, R$ E# H& e; J) l2 w
: c: P! |: j' i1 C7 n- J
' ^3 d9 s K) T/ a- [Newbie Guide$ ~+ w: N- R' n! J
PPVPlaybook.com) P3 R# u7 T1 k6 R
Tracy Shaffer
5 D7 S9 h8 b, ~3 v$ p! N/ K% q7 T# w# ZDavid Ford7 l8 Z8 t D3 y/ [+ A! G' _: `0 y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1# u) q0 j% b5 ?7 H7 F4 k
Getting Your Mind Right to Start Affiliate Marketing: a0 [0 P' q! Z0 i& _
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
, ?, X8 U# \% R" z8 ?% p" e( hever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where, G) Y3 s+ d: p. n
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
) X' B! |) s5 H* h( ]: jwith any success, these claims are laughable and far from the truth.
2 C2 `2 U7 {/ ^) o3 }3 jAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash9 S. `8 D5 J0 N; s( Y& f7 }% t
flow management. The main benefits are the low barrier to entry compared to other businesses, and) p; k; D0 _6 ^$ D G+ Z
the ability for a marketer to be a one person shop and make an incredible amount of money with low) w5 a& o( S+ o, j! O5 Z0 ~
overhead.' v( L' A# \) o
The winners in this business are the ones with persistence when nothing works, who know there's3 J6 b( ^* ^: w4 c5 J
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
% Q5 ]" A6 o! C6 L) i# HThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
8 b& G$ C2 m" y3 _- Sstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.+ e6 L/ G% i! k: U
Most of these things happen suddenly and without warning, and they all contribute to the amazing
/ m& P1 [. r( n" b6 i# Wlearning experience available to anyone with a few hundred bucks and the ability to open an
3 ^" n& j2 k. K+ d% ^advertising account.; D3 C" J t0 a# d
Your competitors are willing to work at this around the clock. This isn't a push button, instant business; o! Q) d* F! o: I! Y! S) X+ n/ {
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet0 h7 ^& I3 t. n
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,! @0 G8 t* o" W' F
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
8 Z5 t/ g+ v5 p+ {% q4 y4 vWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
; g: e2 `0 z5 Z' i5 |! r( o) ]9 C) _+ Lstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
6 S9 u- k: |) ]0 y5 N4 r# H( O6 astarted building.
# `, Y* Q- Q; H- Z( OThings you need to get started:& E. B$ t% a! w6 Z" |
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)+ [/ u- m1 b9 S8 x# Z5 b" ~& p+ g
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
6 @2 x4 X$ H, _: c$ b3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
& `' e: ?1 k" D" h: w4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)- c2 q: C. ]2 m2 ^3 h
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
3 t0 j- i, z! ]4 i* m6 m& Hwith PPV.& |- f8 S0 ~4 i t! J3 V
Basic Getting Started Definitions
* Y5 f5 S Y1 s# ^ p, O% t. [Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more1 F! ]: L7 F6 }+ T* }; i
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main8 X3 g+ I6 e+ `. ]" j1 G& {; |- m( ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 25 h2 }, L, B( T+ y5 D
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
* C/ ?' h" B: p+ Z7 xCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
: w7 I. m& H* m( { h5 Areceives a commission on that product. An example would be the Amazon.com Associates program,2 _# R0 j/ @# p
Comission Junction or Clickbank.
2 J* f" z7 H* uCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
! G- ~, v! i4 C3 g( I: [an action like filling out a form, submitting their email address, signing up for a service or sometimes/ L/ a1 C# H! A8 o5 u0 o" v
buying a product. An example would be Ads4Dough or Neverblue.) G* s0 y' h5 p7 Y) W; b
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
/ T7 B5 J' q w- Waccount, getting the affiliate approved for offers, bumping payouts and just about everything else
6 Y; B$ y7 q, P% w2 jrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager$ \, f: }4 o( y+ o' M
right from the start can really help you.6 S: o, Y2 d. T
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served$ ^' G2 U* o- D! F4 P c& M* d
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
: }7 @3 U/ {$ l! {* }view, starting anywhere from .01 or .015./ N2 l; p; r9 z' ^" _2 ^+ p+ K
In order to use this type of internet traffic, the affiliate can sign up with a number of different/ t, f3 y5 b0 G3 O
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
% e% S( x$ O: b" xMediaTraffic, and AdOn Network.
; E1 z- c; B% n6 k. [Don't popups get blocked by pop blocker software?
! k3 V+ C) l7 e. `. z/ QNo. Popups are served in a new browser window as if the visitor had opened the new window2 o. u$ `! O; t/ U; S! b* h/ M
themselves.% l b. \& M* d% K* e. T3 M4 R! Q: m9 q
How many popups get served to the visitor?
/ p+ O' ^; l! L" O, ZThe number of popups served varies depending on the PPV network. Some pop more frequently, D$ o1 N: @& z
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by' |! t8 K. y; d" i* K! Y
serving this kind of advertising, so they have to toe the line between keeping their software: J( r5 @0 R) Z; v' Q2 W
downloaded and still making a profit.6 h/ O* w7 ^) B' r6 N- g- h
Isn't this type of software bad? Why would anyone keep it on their computer?3 @; U1 k/ y6 c
No, this type of software doesn't harm the user's computer.
4 s" T) d8 B$ }* z$ ?" ~Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
g1 R% n: ^. A' Ftoolbars or videos to place the software on their computer. The visitor keeps the software in place so
* [& |$ R) }$ E, xthat they can continue to have access to the incentive.
' p3 M' o( g! V- R6 x7 k) w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
~4 ? g9 |$ {How to Get Accepted into a CPA Network
7 s% G: _& }5 v3 o3 y" p' QIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place9 p$ U8 z8 l5 y% w$ O- C% W5 h
to start looking for networks is Offervault which lists offers and lets you compare payouts across5 V* v" I! ^9 ] a. l- g
different networks.3 R# p ^1 @/ C+ M f: J; d
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
/ z( d L3 K( O3 |application and be as specific as possible about your promotion methods. Usually some time after
' K+ c! a% c$ N5 ereceiving your application, the company will call to interview you. The phone interview is a critical
' K) \* i; H- fpart of the application process, and most networks will deny your application outright if they can't get
( q3 A% C% Q4 H5 qyou on the phone. [7 ]/ ^ Y+ n$ B
Often, the person who does your phone interview will actually become your affiliate manager after0 w) \: O% e9 R0 ^7 b/ k( A4 |. M% f4 O% }
you get accepted, so it's a good time to put your best food forward.7 Z9 I* m7 a0 W9 B3 S
You might not relish at the idea of someone grilling you about your internet marketing methods over
4 B; j/ [% C8 p% `the phone, but trust me, this part is critical. Have answers in mind for the questions:
+ T; B C+ `1 a3 G$ X7 uWhat methods do you use to market offers?
! b1 x& ^+ `9 j, ]Do you already have a website you will be using?
7 b0 z3 c" j" }2 R, w: ~8 ~How much is your advertising budget?" `; k, }: @1 B9 n3 E M% d
What other networks are you a member of?
# `# T! s+ U# i# q# J5 X3 LWho are your affiliate managers at these networks?
& z9 M% q5 M$ z& {Do you use social media (Facebook, twitter, etc.) to market offers?
8 G+ P: s7 u4 y- ^" a! G$ w$ OHow much traffic can you drive?" C! d, [: K1 e7 X
Do you have a personal recommendation from anyone who is already a member?9 O c8 U" C6 A7 ^
Once you provide satisfactory answers to these questions, the network will approve or deny your- X# o; l; W3 ~) a
application. If you get denied, just keep applying or call someone on the phone and try again. Be
0 S# i2 R, ^4 {) m5 |/ s, Q4 lpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
6 @; b' H1 F: O/ \' o/ Bfor the network can be helpful.3 X8 z( }) R2 {& d! C/ e
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
' T8 V7 @ G/ D; u) c2 @/ A/ zSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
1 W' H! o' l7 N- J7 F. \# cowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
# F' F+ @7 s7 H0 f; D" I8 d4 Cpeople can open a lot of doors as far as networks are concerned.+ A* ^* k& X2 a
After You Join a CPA Network
8 M$ w& N6 m v/ FOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
Z" v! r8 p0 p6 Vand make an attempt to get to know them a little bit., I9 @4 b5 q% I' x
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their# [4 R3 L) s- |
weight in gold. Start feeling them out from the start and try to get to know them. Once you get0 K* M, c8 ^! p- q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4, P; J+ h& n4 @' K* C- R
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout" `5 v2 N7 L o. P% ]
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus2 a ?* N u. Z& m& e/ R; W
email.0 a& }4 p4 F/ u. C, Y
For more helpful info about dealing with affiliate managers, check out:
3 @2 c* E5 @" o% J: h9 |* r2 z( d/ Vhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/- `! t0 j$ M) j' ^
http://www.mrgreen.am/affiliate- ... iate-managers-want/4 }5 i' X9 ~/ s# a. ^( ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
3 c' o; x. I; j( Q+ ^5 h) I E! p RSet Up Web Hosting
9 l& s) o+ J; O- x( C$ ^9 P+ wGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
0 W# V: q5 y6 `2 A+ [7 }- Gabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
" L: `8 I! S# M7 q3 _- o/ thost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with6 R, I/ l, s! d+ V
whoever else is on the same server as you." a$ S0 w3 m; q$ K7 X; B
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast+ ?: T) I0 v7 R" r, @
enough that the visitor can't close the window before your pop up is even shown. You have about 3
8 r, O* h# \' Useconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
% D, T- `) B! ?/ A4 J2 ~To explain the difference between types of hosting packages, picture a refrigerator (the server) in a2 l8 V" W1 N. L
house full of roommates (hosting customers).
0 f! v% [' \# KIn shared hosting, this is like having roommates where everyone has no specific designated area inside' \% S, |' t( J4 K- a
the fridge where they are supposed to put their food. Everyone just jams their food in however it will+ W1 v e. U9 c
fit.
`* E; m; Q. W9 G( `" tSay your roommate brings home a large turkey. They will then take up more of the refrigerator than$ i6 l* H n: a1 r* f( p4 I+ o- U
the rest of the roommates, by virtue of simply needing more space and resources to accommodate& t& Q( t' W" v7 N6 g X
their food. Everyone else's food in the house has less space to take advantage of.
* V0 z( v3 K% G F& F/ [If you have less server resources to take advantage of, your ability to serve popups will slow down. For
4 D- l X4 {1 D, S! m Q. cany type of hosting this is a bad thing, and especially while running PPV traffic.
3 B) z+ S+ a& l9 |! _5 ~In the case of a virtual private server (VPS), everyone in the house has their own designated space& T9 ~. d8 @" H% d1 \$ E4 s
inside the fridge to put their food, and other roommates can't come into that space. The server is
$ U; H* ~$ h: Y; {partitioned, so that each customer can only use a specific amount of resources at any given time.
" w3 ~& C" L/ L7 G& RA dedicated server would be like having the whole fridge to yourself. All of the server's resources
9 u) [0 F" z1 w9 ^: @% B8 _belong to you and no one else can use up those resources. This makes it possible to serve much more
5 j' c. o- ~* B7 E( ]7 M) s+ utraffic, faster.
" p' V; R5 v: z* }7 S9 @8 g; {At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server./ C8 b3 i; E* D1 e
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is) M% I3 x' s& H6 x4 R6 G. n Q
here:
S% n# T( Y# J- R! O7 j$ \: dhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
, v- Z9 H3 D6 }+ u7 LVPS&highlight=hosting
4 U; C# e6 P! jDedicated-Hosting-vs Shared-Hosting
2 V9 @( P# L5 T% Y! \* zhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-. J3 |+ c( ]& \7 P5 j- e/ q
Hosting...Your-thoughts+ M, h. g( e. i$ I5 K# B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 65 a- k; j( I( s5 W
Hosting Providers for PPV! W1 O+ k" T+ }; x1 q
Beyond Hosting
* [. |5 r" ?$ jhttp://beyondhosting.net/! P6 @0 h0 w" _+ E
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
/ g( G; ~ h1 D( c8 ~receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
, [1 T: v! m! B: T0 Tdirect linking with PPV. Also, these guys provide great support.
! {9 x5 s. w4 d0 a5 K% e4 E. VProsper202 Optimized Hosting$ e5 O$ f& j/ \' X) {0 {0 N( q9 k
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
; K5 V( ]% K& K$ X0 ^4 z) HCPVLab Optimized Hosting3 J- B2 A; p$ q: l. V; K
http://beyondhosting.net/CPVLab-Hosting/# t5 v. E' p N+ u. f
Domain Names for PPV" \1 D+ }' A0 F( d) |/ v
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
2 @) i8 f+ I$ l3 q1 d% ^. Uwhere you're going to host your tracking software and your landing pages if you decide to make them.
1 N" @/ u+ g) |8 u3 uOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
8 g1 D9 D8 q Z! d# T! \% obland one is fine to start with, to host both your landing pages and tracking software. The .com,
3 d9 j" S$ X0 g.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a5 {( o1 a5 U' D! P" r' B: U# [
term or build a whole website.* ]9 E. k: m2 m. t- |# [
After you buy hosting, a domain and get those all attached to each other, the next step is to install
: _' U5 X& L, R1 A5 x3 Ytracking software on your domain. This is really important, because it is necessary to track your' ?2 G; L; S' D2 |
conversions down to keyword level so that you can optimize your campaigns. Without proper/ v' C3 O4 D5 A4 ?" [
tracking, it is impossible to know what is working and what isn't.
8 b3 M, N. A7 ], [To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
: n# i( X2 s' w# Q4 dis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.+ G1 \8 I/ x8 b. v) o8 Q* R
Prosper202
: W3 N* i* A0 R* `% o! M+ ~' dhttp://prosper.tracking202.com/apps/
7 [, j$ {4 R( h+ ]1 ~& }CPV Lab$ n( x0 }! L+ E) n
http://cpvlab.com/
% U j; x7 f9 W2 L: k4 w4 M0 M3 iCPVLab Help Videos' [: n# S/ t! \4 U+ a( t
http://ppvlab.com/oweiw/oiurw/vdm.htm
" U( Y" b8 v, t/ CAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an& F" t: d9 [6 |' d
industry standard.; m5 }! C4 j( `, c1 d! @8 I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7# Z5 L7 G# q. m+ U3 _/ y
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from) F$ d" h9 K9 M. N ^; w4 t0 n' a
good support if you have problems with your installation.
) Q U ?" c; K; ~( ~Tracking 202* _5 o% }5 O- [, E7 R3 t
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
5 n r, W% B8 ?& D/ F4 y5 Fcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user" X2 t0 e3 X2 f- V9 L
area.: e G! q: l6 P' c; s" h# m @
If you choose this option, keep in mind that your tracking software, one of the most important parts of
) W; J. n6 y; E" H$ s8 x$ h; o% {your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202' V; o. r* z2 M6 `6 @! S/ [
interface, and their hosting.( `' t" Z: q3 |1 y
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords( S/ G/ J- M0 T2 [7 p. [
and targets which you are bidding on. Leaving this up to chance in order to save money could
5 H2 v; P0 @' d5 ?potentially leave you open to huge risk if someone else caught on to what offer and keywords you
1 |# ?. i: J9 F* V6 k \/ t- Dwere using.
; q' V$ u9 u2 J& }Choose An Offer( U& h* }& H; F, O1 X4 q/ k% P
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.! h; I6 E0 F* Q- F$ j+ ^4 a
Lesson on Offer Selection
4 D: d, e' K- Q5 N* l; N: U: vhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers, `. D6 @* n) W6 v8 @1 E& p! x
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
3 x0 b# L6 G( X. K* j! z7 bTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
* i& |2 K7 R1 N9 n4 Z( B+ H3 ILeadImpact as the traffic source.
' s% a, q6 ~7 K! UNow the best way to learn how to put all of this together is to just get started. For some variation in' x+ e0 a6 Z! C# J2 |
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
; q8 Y, x0 `0 @8 ocampaign.. c3 y- m" P/ _1 y( Y+ @0 y( g
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first I& R4 H4 v+ `: j: W% _. v
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says4 p& r( ]" U3 e; Z
that all traffic is accepted.
* K* ?$ l/ Y5 C; L7 j4 jFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.; _ ]+ m" f4 a. q3 O. t
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
9 I" ~+ @+ B4 d# H5 Y0 S/ _get creatives like banners or images specifically for the offer.
6 o$ G6 v; }( U$ y4 H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
8 ^# N/ \8 I7 y+ dBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
5 G% l9 l" Q. ~6 i! Atrack my keywords. Without doing this, it isn't possible to see what's converting.
8 z# i8 t9 ~) s) F) c; R& E/ HIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
7 l7 A9 W) h3 C8 U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
$ _+ `- y( p- SIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
; \0 A' w) {5 r2 b* Abottom of the page:
& O4 K6 l+ v' f. e. `7 m' O7 |Next, I have to cut and paste this pixel into my offer at Ads4Dough.4 t6 h* |- `2 A8 U I& \ l
Click on the offer → pixels → Add a new pixel and this comes up:1 ~) W* x% ?* F# j- J
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL6 b$ ^( L3 d% c* W; s% U
from your software into the box that says 'Enter URL of image to load'.
y C7 N- u/ Q/ U' T/ zOnce you do this, it should look like this:
" o+ a! Z& H) |! A) c q' U& T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
, o9 d5 `0 L1 F( e' DClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
( {& Z& _. }# y! HNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
# R1 [. A* [8 f4 D+ j! ~Prosper or CPVLab.4 v8 D# U1 b' G& Y5 c! |
% Z4 y& G2 h% J f |
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