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PPV GUIDE [PPV新手入门][28页]
6 y# ~ J/ h& r+ B# s详细的请下载电子书！5 L0 o8 p& f/ l- A! W
4 l2 b% g2 ^! X2 x6 @
) D* n$ t7 a& \4 g# z
Newbie Guide
3 M# L7 G7 N/ |8 T& X* Z/ S4 uPPVPlaybook.com+ W! S7 P+ s2 t. L0 u7 a
Tracy Shaffer
6 B7 F% i" r6 [6 Z" wDavid Ford
5 t8 U0 ?6 s% `4 v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
2 V0 i, H7 ^- zGetting Your Mind Right to Start Affiliate Marketing
3 F2 O* T# V+ W, F$ h3 P+ [The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an8 M! Q a# G5 q# O
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
; V6 i5 D9 D0 r: ~1 dyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing1 S. R7 G( J1 I- \' s/ q
with any success, these claims are laughable and far from the truth.( F; g9 Y) n1 T
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
- |% o; R: t3 J' |' Z' a6 F3 Mflow management. The main benefits are the low barrier to entry compared to other businesses, and
4 u3 N: u2 i( v7 x7 N0 y9 ~$ Bthe ability for a marketer to be a one person shop and make an incredible amount of money with low
" D% R" G& d- C# g' C' i3 Ioverhead.5 e# P% ^! Q. G& d. U
The winners in this business are the ones with persistence when nothing works, who know there's
5 a _# I0 [* g, Zplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.6 ^& o: j, M, g" [
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
: } g2 e- Y$ N+ T) }, Gstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
% |; W# n$ E. {! [$ S+ CMost of these things happen suddenly and without warning, and they all contribute to the amazing- x9 y2 Z- a6 A( J
learning experience available to anyone with a few hundred bucks and the ability to open an& \/ B+ M B6 U# ~6 I7 g0 w( C/ U
advertising account.
6 F9 X8 r4 c- kYour competitors are willing to work at this around the clock. This isn't a push button, instant business1 F/ ?1 }% T/ _. [3 m
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet8 Z: n0 R5 g4 D: z$ Z. L( G4 l
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
; X- y3 g7 h$ H% X: s( M. ttrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
; \4 d$ P9 J5 A9 c: K/ y! K9 _With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
6 p, ?2 g7 w2 i+ Y% `started building PPV campaigns right away from start to finish. With that said, time to jump in and get2 m/ o c# D/ {' y, i" N5 I% T
started building.' u2 b# f3 Q) [0 s/ b/ W
Things you need to get started:% R# H V% ^% ^
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
; |+ I8 F; L. ~ V& }2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
3 h- w/ m, W, ^, p7 B D$ m3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)5 D/ C: z& S) J0 m
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)- c3 F( h% N0 J, p6 l* O7 L
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
( S7 v$ s( c3 W4 l+ k3 V7 A" gwith PPV.- G% Y/ d, C) e5 n4 {1 O
Basic Getting Started Definitions/ n# E2 a1 k3 f
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
; f: w, b& P4 X3 a X5 Z( m7 D. Maffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main$ x ^* d5 c6 v5 O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2; C) ?' P- R8 W8 r0 m* p9 u
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
# j7 Q5 N2 q8 R- N" R2 gCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
+ a$ {' V& W+ w* J' }8 ^receives a commission on that product. An example would be the Amazon.com Associates program,. l! b% U- x' j& X1 U; g
Comission Junction or Clickbank.
5 L) E8 O! ?8 u' [" VCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
: F7 |- ?2 y7 j* X1 lan action like filling out a form, submitting their email address, signing up for a service or sometimes
4 l8 O+ l! l8 D5 A) b8 Obuying a product. An example would be Ads4Dough or Neverblue.
8 I6 x8 e; E) R0 gAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's8 L/ U* W1 @( H" @3 y) g
account, getting the affiliate approved for offers, bumping payouts and just about everything else
$ h3 W- r$ @( ~4 b+ m' ~+ crelated to an affiliate's account at the network. Having a good relationship with your affiliate manager K1 M' L0 Y5 _5 I: s
right from the start can really help you.% ]6 S8 j* R# V4 d
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
6 q3 @! U' a* T* c- T6 q; Fin pop-up form through downloadable software on the visitor's computer. The advertiser pays per$ \5 S1 R$ u5 L: s+ C' h) f# o& F+ L2 v1 t
view, starting anywhere from .01 or .015.( v' K& r% F) d! |3 g- e+ t
In order to use this type of internet traffic, the affiliate can sign up with a number of different
' ?4 g- n$ F7 {& z* N$ z% x# |companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,; L2 r: [1 F! g5 C$ I
MediaTraffic, and AdOn Network.
5 x, `5 b: x8 L @Don't popups get blocked by pop blocker software?+ i4 n/ \; C6 n. o5 P* C( w4 h3 V
No. Popups are served in a new browser window as if the visitor had opened the new window
. U+ H2 o, k1 }8 E- n7 ?themselves.
# H# o9 q) p' v( l/ NHow many popups get served to the visitor?% I. k) x+ C( |/ Y
The number of popups served varies depending on the PPV network. Some pop more frequently# ~; w. l8 d. w1 [
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
2 O4 }# o+ E' o1 P5 ~; jserving this kind of advertising, so they have to toe the line between keeping their software/ F0 @" k1 v+ g5 {" N' k8 |- e, D
downloaded and still making a profit.3 E7 D. h5 V# H& v* q% ]* D& y
Isn't this type of software bad? Why would anyone keep it on their computer?: y# y' V1 S, E
No, this type of software doesn't harm the user's computer.2 G/ A& k. ?( j9 f, |% I
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,5 p% m1 ?3 w2 ^: x
toolbars or videos to place the software on their computer. The visitor keeps the software in place so8 X1 e0 Z1 C# a3 ~
that they can continue to have access to the incentive.
5 A8 o/ s% _, \0 o- ~5 a# m9 H0 a$ w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
' d: J4 s" N( u* X% @. kHow to Get Accepted into a CPA Network
7 \/ Q4 Y( L8 j8 LIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
& @. x1 R& D/ k" O, H6 Sto start looking for networks is Offervault which lists offers and lets you compare payouts across; W r9 n! u$ Y
different networks.
' J3 a, g6 D7 k2 M' zOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)' ?" O. T* d7 g( V0 A; X3 }8 O Y
application and be as specific as possible about your promotion methods. Usually some time after
8 G% H. d! s5 Q+ o& Lreceiving your application, the company will call to interview you. The phone interview is a critical9 W+ s3 x2 w# h! L, {
part of the application process, and most networks will deny your application outright if they can't get( t2 G+ q8 P! X) I
you on the phone.0 c* x* j5 H% M& Q. C
Often, the person who does your phone interview will actually become your affiliate manager after
+ x6 S* [* a# i% [# O6 W( Eyou get accepted, so it's a good time to put your best food forward.
) M6 Z+ f7 X4 Q! ~, TYou might not relish at the idea of someone grilling you about your internet marketing methods over* L; h- @' x. V5 K" d' v
the phone, but trust me, this part is critical. Have answers in mind for the questions:) M N8 P1 Z' T0 w
What methods do you use to market offers?
/ V. V) ?6 u- i; T3 fDo you already have a website you will be using?
, I9 P' k3 `6 M6 d0 K" dHow much is your advertising budget?! ~; R( s8 t# k
What other networks are you a member of?
$ t ?: z9 M+ X3 a! rWho are your affiliate managers at these networks?
( }6 ]5 g" Z8 `6 _0 N% a; RDo you use social media (Facebook, twitter, etc.) to market offers?
" u1 v" Z% n& n$ K" ]: A0 ^& U! r/ Y. wHow much traffic can you drive?
* R) H6 z4 p6 X) j: B$ BDo you have a personal recommendation from anyone who is already a member?+ w2 @3 E1 j, V5 v, Q
Once you provide satisfactory answers to these questions, the network will approve or deny your* O3 @. ~9 t# C" M# d
application. If you get denied, just keep applying or call someone on the phone and try again. Be* ]/ t1 ?" a6 D; K9 p$ u8 b( J
persistent. Also, getting a personal recommendation from someone who is already an active affiliate/ R! j$ \9 W# a* n3 ?$ _
for the network can be helpful.
# I0 j) ?, M9 x' p U" r6 F4 \To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
3 O; R9 p* w4 t5 P% N2 n: \4 w! j3 [Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network5 u+ J; t/ a! U
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know; D' l) h/ B- J; C* p$ Z! {5 d
people can open a lot of doors as far as networks are concerned.3 n4 {* |+ ~# m' i- W1 V! O6 i
After You Join a CPA Network
1 Q1 g% {* l F' AOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager1 k# x6 a4 E6 D0 m, T
and make an attempt to get to know them a little bit.
5 z0 Y. ~9 V/ r: O pFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their2 A# b- H9 { D4 n8 P, _' ?$ c5 }
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
, b6 @7 b8 M+ x0 ?2 N6 _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
) O; {/ p$ [) s& P0 l4 R; J- \+ x. clarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
2 P* e9 i! a! v G# q3 T& s! wbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus. X+ K; [( V. c2 [) n3 U l! M
email.9 |3 e2 m8 G% R0 S/ E
For more helpful info about dealing with affiliate managers, check out:
4 Z7 ?2 Q& ^0 Z e* rhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/1 J5 C" a2 y0 ? C' p/ s2 H
http://www.mrgreen.am/affiliate- ... iate-managers-want/
; j# N2 _' L4 O9 F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 51 Y7 E) W/ R' j/ q0 x! c
Set Up Web Hosting! k9 |# @2 L( s! A! H3 l
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
% {8 h; ^* y: f8 S' d7 ^about internet hosting. In general, you get what you pay for with hosting. When you use a shared
# b4 T6 x8 h! v8 e2 Z- i A( M4 `host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
& b, R$ n4 ~; B' q- i0 n( pwhoever else is on the same server as you.
5 R' |) p4 _: E, b: @) n. k1 X2 X9 bSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast6 i2 w3 y' H2 E5 i& Z$ w j
enough that the visitor can't close the window before your pop up is even shown. You have about 3, ]# K" N9 v( T+ k+ M$ n3 W
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
# m3 R( v- ^, `8 W. w s& ?6 q! mTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a& m* a7 T; q! U, @" y. l
house full of roommates (hosting customers).
! u$ P. ^ C: j/ [+ R5 V6 c1 fIn shared hosting, this is like having roommates where everyone has no specific designated area inside& g# \1 i5 f2 E0 z$ `( ^/ w
the fridge where they are supposed to put their food. Everyone just jams their food in however it will; r/ z( b; J. V l, P# m
fit.
- J( A" k' T2 {Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
: }- x! B$ u3 tthe rest of the roommates, by virtue of simply needing more space and resources to accommodate6 o( X9 f# i! H3 A% S/ G
their food. Everyone else's food in the house has less space to take advantage of.3 J5 @4 e7 j6 R& j( Z. g/ H
If you have less server resources to take advantage of, your ability to serve popups will slow down. For/ a6 f3 [! R9 \9 K6 r# y. l
any type of hosting this is a bad thing, and especially while running PPV traffic.
/ ]1 Y6 K& ~- YIn the case of a virtual private server (VPS), everyone in the house has their own designated space
; t6 y) Y2 }$ \) \inside the fridge to put their food, and other roommates can't come into that space. The server is
$ {) Y/ H3 w2 |# kpartitioned, so that each customer can only use a specific amount of resources at any given time.
9 s9 C2 E1 T4 S8 v9 IA dedicated server would be like having the whole fridge to yourself. All of the server's resources! h, X& C( g/ `
belong to you and no one else can use up those resources. This makes it possible to serve much more
/ }* l5 C3 P( ntraffic, faster.
, E. N3 {' w% A4 |( ~At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.7 L y+ p. D4 J1 Z/ }1 D9 b% f
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is' C' Z, ^3 _ r' V8 E7 v# @: B' y/ ]
here:7 _/ e) V- h/ u! ^ N
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-1 M0 l6 B* m* L8 |8 j' }( \6 ~/ q$ x( m
VPS&highlight=hosting! _/ {- n" O$ Q( M# u
Dedicated-Hosting-vs Shared-Hosting* g$ d/ @% j) b( V
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-6 \% t8 z$ @2 o
Hosting...Your-thoughts
# r/ q/ P/ ?- k( X; i/ D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6( a9 k: k$ }7 T) g" h
Hosting Providers for PPV
) V+ O% p7 W0 k, U+ b/ gBeyond Hosting4 ^+ j1 w8 f# i2 U/ j
http://beyondhosting.net// s! B+ a( I, U: h
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment$ n0 l8 p2 O% V2 U7 y' y& n
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when4 s% t8 J! }3 M8 s
direct linking with PPV. Also, these guys provide great support.
; y, \7 P, j% O+ A* ~- v, E) i- B7 vProsper202 Optimized Hosting
8 Y2 @1 R4 o% H, ?* nhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
. b# u h q5 F, j1 a. YCPVLab Optimized Hosting9 f" \! @! O( N. W7 Q8 E" P
http://beyondhosting.net/CPVLab-Hosting/
# i e+ x' e8 v l8 f9 `Domain Names for PPV
2 R. q7 k. x1 p7 ?Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
, ]$ H3 j8 \, T$ U3 f T' jwhere you're going to host your tracking software and your landing pages if you decide to make them.( e- V$ g+ }1 a+ S9 g
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
1 u2 h% L" B6 h i& m2 c$ \) q" Gbland one is fine to start with, to host both your landing pages and tracking software. The .com,
6 S* Q$ A' |! Q1 Q7 z.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a) P( z: a( `5 X3 C3 Q9 v( u
term or build a whole website.
N/ `( ~' s2 g' ~' _ j. w2 F1 b fAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
( Z5 J6 N0 o! P) jtracking software on your domain. This is really important, because it is necessary to track your
8 [1 F: ~" V2 Lconversions down to keyword level so that you can optimize your campaigns. Without proper" j& Y2 R4 a( i) J6 _0 W: ]/ m
tracking, it is impossible to know what is working and what isn't." w7 N: e! [- X" q
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software: P+ e: N2 f. O8 N+ p1 b! X
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.0 d0 L4 C2 b6 A5 }& w
Prosper202- ^% Y% J9 d( L# J
http://prosper.tracking202.com/apps/
( F. ^% I9 }9 mCPV Lab
/ ]7 K, Y, `/ G$ w! }http://cpvlab.com/
7 R8 G* S; b% p+ H- G+ qCPVLab Help Videos
- n7 Z7 a. H/ P2 O! F" C8 a1 s, }http://ppvlab.com/oweiw/oiurw/vdm.htm
+ M8 B% ~1 K: v7 Y* aAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
) O9 O' O) a8 G' o, e% k2 zindustry standard. i8 ^5 B# \7 G7 p* H1 c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
3 p+ Y6 G% j) iCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from( b) ~% q( f" b9 G, [/ V5 k& |
good support if you have problems with your installation.
6 p3 W3 C0 d3 W8 y' P |Tracking 202
. G1 b) w% h9 y" CTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
/ m; x: H4 E' n; h, Gcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
! H2 [8 {7 ~1 T$ Barea.
- a3 c* [( J- t: V' z8 v/ ?1 |If you choose this option, keep in mind that your tracking software, one of the most important parts of
) f/ s" { b j' Nyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
" D2 i6 I% E( W, ainterface, and their hosting.
) A2 ~$ g' n3 H7 s( cAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
) e6 g( ^) L4 J& i. Y7 C8 G5 I5 ~and targets which you are bidding on. Leaving this up to chance in order to save money could9 o+ z6 [ h) Z2 a) K
potentially leave you open to huge risk if someone else caught on to what offer and keywords you$ ]# v* p% i0 y T) \7 F, Y! t
were using.* }+ L/ |0 j7 _
Choose An Offer Z' C9 D* b4 C4 y
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.) |8 B& B; v8 W* Z
Lesson on Offer Selection
2 E; f6 |& K1 Chttp://www.ppvplaybook.com/forum ... on-Selecting-Offers$ }9 `0 l9 N1 w& m0 \% F, B
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
4 J8 q. H, ]* S6 |( nTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
! f# O% z* n7 Y% bLeadImpact as the traffic source.
0 ^' v+ H. X6 a, b: }Now the best way to learn how to put all of this together is to just get started. For some variation in
# J5 Y9 I, q7 ^9 Gthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
8 h, A1 E4 v9 A9 o0 J/ ncampaign.
+ ], L. K- e) v" t$ P7 b6 JWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first& a3 z6 k$ X- o C
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
7 e/ D8 [; t Cthat all traffic is accepted.
4 Y, A( `2 @! m5 c9 K; m" FFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.4 V. ]+ U9 `, o5 G" _ X- Q
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can3 f" C9 [3 q- e: j1 A
get creatives like banners or images specifically for the offer.
: E% S. B" u3 }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
( l: J6 `3 O) z$ zBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can5 D, c# P, I$ l* z# y
track my keywords. Without doing this, it isn't possible to see what's converting.
+ _& v3 F+ k) K! V0 SIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
5 y# T- k8 D5 p# g# I' t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 97 @# [) J5 I& }+ f: U9 W; z
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
3 d/ u9 V% r/ L6 K% y; i$ Qbottom of the page:
4 c" ?# m) `3 f8 WNext, I have to cut and paste this pixel into my offer at Ads4Dough.4 `- B0 Y) C& @
Click on the offer → pixels → Add a new pixel and this comes up:( p4 U3 b0 L: w" Y" I' r
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL& b e' f: Z5 d1 B- @7 M1 e4 X0 c7 _
from your software into the box that says 'Enter URL of image to load'.& Y* S# F. q3 @9 x7 u; `. n: m
Once you do this, it should look like this:& s6 O% g/ O, C. y4 ^- q( ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
! j5 Z N% l7 C% t( EClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
% P! M5 o( C5 J: i& |Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either+ V3 a( s' {' c( A/ P
Prosper or CPVLab.
9 U$ s/ s# x; I: {: m: l
+ t( x+ j5 R. `% d |
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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