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PPV GUIDE [PPV新手入门][28页]
1 z- ]5 b* a5 y5 b详细的请下载电子书！* s g' x2 j( J. [: y7 U' g
`' @/ x) }/ I: B, w" B) D# i
- c* C4 V! I) j, }8 L) k' Z, }Newbie Guide6 ~0 r0 g! v7 ]' Q7 D
PPVPlaybook.com
6 j2 r Z/ L% n; dTracy Shaffer
$ g0 ]5 B8 ]$ |8 [; VDavid Ford2 c0 R1 [1 t# ~' V& u: G7 @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
( |5 [$ X* y: k- dGetting Your Mind Right to Start Affiliate Marketing
4 n0 Z q3 E0 E2 [: R4 IThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an* y( i, I. O% Y7 x" X5 ]1 [$ A
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
2 t5 u, Y6 }7 h6 _' D0 Y( Oyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
1 q9 V( m9 u' Y5 Z) ?% V1 gwith any success, these claims are laughable and far from the truth.
$ b* k8 k) T0 @7 BAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash3 b7 ^4 g1 f# q) T7 E, K5 {
flow management. The main benefits are the low barrier to entry compared to other businesses, and$ W2 D2 M( s) n6 o3 V
the ability for a marketer to be a one person shop and make an incredible amount of money with low
" D4 m! ~. h4 Z0 A5 B& i7 e# Woverhead.
' p, m0 M) g* w( f. y q. FThe winners in this business are the ones with persistence when nothing works, who know there's
1 \% x2 I; W0 p# c2 dplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
, V0 V( w. }$ OThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
) n* f1 a8 A, W( h q9 l# Ystop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up./ u: c2 w7 ~: `* {7 s
Most of these things happen suddenly and without warning, and they all contribute to the amazing% T1 n' ~* ?5 w6 e7 ~
learning experience available to anyone with a few hundred bucks and the ability to open an
; X$ h8 }( H5 H; }% G+ g6 R( Jadvertising account.
3 U! k x0 A/ ^4 A4 q) \5 U: V1 OYour competitors are willing to work at this around the clock. This isn't a push button, instant business
) _: a: S; H ~0 d* X5 O' ywhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet) T0 B5 H+ ]( A$ g- R' q
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
2 P+ Q& v4 x1 y' utrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
7 C1 d) k% s' ~3 C: pWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you% b- s6 b7 D$ T) D0 K
started building PPV campaigns right away from start to finish. With that said, time to jump in and get _ l$ h/ t6 c+ Z3 O7 ^* q, {
started building.7 k/ {, _: S# i- R2 b) @, w5 m, ~
Things you need to get started:; L$ @! ]" N4 P1 N- d- c! H: p$ |
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)# A( h3 }8 ^8 [4 |2 a# I
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
+ X! T- Q: X1 W& g3 U3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
2 f" w" _- L8 O4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
4 h2 N$ X* ]% v! I& v" PThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
4 y" B8 z2 p" T, G9 Swith PPV.
6 [0 R' T' J \/ k2 OBasic Getting Started Definitions
e) k6 E3 F% b, h- Q6 C" W( xAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more/ }! Y6 }: L% c0 u9 ?' d
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
, L- F0 c/ E% ^' G0 I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
2 `" p z0 G; Y, L: h% otypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).) ?' D. [5 p U3 p0 X% v# E
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
/ V& T" Y# c! l' Kreceives a commission on that product. An example would be the Amazon.com Associates program,
; b3 i' @, ` ], {0 @ KComission Junction or Clickbank.3 d& o6 P e* f2 f; s& l# D9 j
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes8 R3 Q5 w; s& D: m9 M; U
an action like filling out a form, submitting their email address, signing up for a service or sometimes; L# ^7 e+ v$ ~# t: X: q1 z
buying a product. An example would be Ads4Dough or Neverblue.
# n( H6 m0 z+ w {Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
" X$ N& P& I5 x% m4 u* }account, getting the affiliate approved for offers, bumping payouts and just about everything else
3 L+ I/ T5 R2 |3 x6 ^( g- Irelated to an affiliate's account at the network. Having a good relationship with your affiliate manager* |1 H" T# u) t) V* _) H7 A
right from the start can really help you.
, d) o5 H5 ~# Z; Y' [ a/ O2 {6 ^8 h) DPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
3 z# a; R# ]$ h. M, D& yin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
. |; S$ O8 @# K# {+ bview, starting anywhere from .01 or .015.
2 s8 n# G, F& E+ v/ }, x0 b! v) q" iIn order to use this type of internet traffic, the affiliate can sign up with a number of different0 h( a3 Z5 A) u+ t8 d
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,# c3 a1 L$ P/ q$ _; {
MediaTraffic, and AdOn Network.
" ]$ n2 b1 U& P: S; X [$ L1 n8 BDon't popups get blocked by pop blocker software?
4 l+ U- X& t, j9 m$ d; ENo. Popups are served in a new browser window as if the visitor had opened the new window
6 q% X/ h* ?7 N& Q5 w; ]8 ?7 U+ Ithemselves.% {8 `: H& H( L* e5 \4 s7 ~% J
How many popups get served to the visitor?2 x: h5 | ^- N9 D) x
The number of popups served varies depending on the PPV network. Some pop more frequently
1 y$ U! U' T% w; e1 Y(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
: l7 e5 s: |4 ?9 x# `& Iserving this kind of advertising, so they have to toe the line between keeping their software3 {& a& c, i0 G# n; g1 ]1 E
downloaded and still making a profit.$ j% K2 M3 }( ]4 n9 F
Isn't this type of software bad? Why would anyone keep it on their computer?
& ?" j) F& X- N5 K8 WNo, this type of software doesn't harm the user's computer.
7 t. m" V6 `( E8 MCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
9 ^# _" q! w4 x3 J% ctoolbars or videos to place the software on their computer. The visitor keeps the software in place so0 a' W7 G) M* Q3 r
that they can continue to have access to the incentive.! Z9 [* M) _) C! t& I! t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3) ^* s$ i' s; i: e: r7 H6 d
How to Get Accepted into a CPA Network$ ^$ ~, d$ q. I
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
# r* _; W! U+ @8 H' ~- z }1 tto start looking for networks is Offervault which lists offers and lets you compare payouts across
% |! n1 Y/ f6 y& e; Z1 \different networks.
2 L* ]6 K) H. Z; o% F( gOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
5 }0 n8 d) p/ k4 i \application and be as specific as possible about your promotion methods. Usually some time after
% a4 Z0 a+ P9 p# _. b7 s: breceiving your application, the company will call to interview you. The phone interview is a critical" m! ]* M2 G7 k
part of the application process, and most networks will deny your application outright if they can't get
0 s' B# f0 u1 E# M( G' T; Q( byou on the phone.9 h8 _% V+ y& u$ V4 E
Often, the person who does your phone interview will actually become your affiliate manager after
/ {# Y m3 H1 p8 E- x# O: R5 v4 ]2 g, Yyou get accepted, so it's a good time to put your best food forward.
- A4 j% W6 N1 z g4 N1 ^$ z# R' ^You might not relish at the idea of someone grilling you about your internet marketing methods over- |% L: w0 F: J
the phone, but trust me, this part is critical. Have answers in mind for the questions:0 g" ^. n8 {9 y( p: \: X8 H9 I9 |
What methods do you use to market offers?
! k& m8 @2 v* z; xDo you already have a website you will be using?! o) b) g$ t/ I. d" _7 @
How much is your advertising budget?3 z) }) Y1 \2 X& m# l
What other networks are you a member of?
, A8 M/ K$ X" _) X* JWho are your affiliate managers at these networks?
$ P. Y$ @: A2 MDo you use social media (Facebook, twitter, etc.) to market offers?
3 G% x3 A- S7 j$ U6 p+ t; v; zHow much traffic can you drive?2 A4 T- Y, k# s' I
Do you have a personal recommendation from anyone who is already a member?; F7 c) [+ T. a, K7 o8 z
Once you provide satisfactory answers to these questions, the network will approve or deny your1 o, J. P9 H: D; B
application. If you get denied, just keep applying or call someone on the phone and try again. Be1 R0 }6 p# J- A Q! o0 v0 ]
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
3 ]; ]5 \2 t! Bfor the network can be helpful.
" [& L( b9 P$ ]7 a: |6 JTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
# f, d0 |5 X7 b5 HSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
' B" {9 c2 `! c* U, C. xowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know0 |+ f2 P) x5 k1 k- | r* [
people can open a lot of doors as far as networks are concerned.
3 H$ W+ o8 r- u$ Z3 U2 z$ J5 TAfter You Join a CPA Network0 i% r3 }% t1 p& o) {# I3 R
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
% i+ ?9 l' `+ i3 \9 yand make an attempt to get to know them a little bit.
8 @7 q' o1 ]3 }3 K* oFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
, K8 m' q, K/ m6 r: }6 Nweight in gold. Start feeling them out from the start and try to get to know them. Once you get, K% O( H( z) x' k @' y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
2 F" |1 n; w& H/ J7 |8 f# [4 ~ Flarger, they can really help you with your marketing efforts, scaling campaigns and getting payout/ ` a! b# Q5 I
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus' M( s) n" h; `4 M$ a$ d' g& D, c' o
email.# x. p3 [/ q4 L8 l! y: H: F" D. C
For more helpful info about dealing with affiliate managers, check out:
2 q7 v+ x+ }1 G* u+ ahttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
m% C0 r* z+ H9 u5 h/ M6 g0 Chttp://www.mrgreen.am/affiliate- ... iate-managers-want/9 B0 W% S% _1 r; h4 |: ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
, @3 r( `! E% V( k9 g/ O( zSet Up Web Hosting% L7 `/ ~4 j9 C" s4 g- R
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
/ ^2 l5 ^1 N% n1 B$ {; m0 Tabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
) d0 S5 |; E7 X0 U% khost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with1 Y- k, }2 b' z y" F
whoever else is on the same server as you.
2 W/ j+ M9 {# x" KSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
5 L) H! ]& d7 n* |4 wenough that the visitor can't close the window before your pop up is even shown. You have about 39 r P3 d( e' A6 `
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
0 |" i7 Z* c+ zTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a* x- U- ?" m1 [! ?' g
house full of roommates (hosting customers).
' H' V% H6 N( x+ b% B& LIn shared hosting, this is like having roommates where everyone has no specific designated area inside7 J8 h$ ]4 \( O0 a* Q M1 R/ o
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
1 Q. E% j! R# C+ ]0 U! wfit.# I4 z( @" I9 w1 m( w$ Q4 F$ Y! M
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than n' N3 e* T) h5 p- `$ a& l8 ^
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
0 l+ k" H3 g# g( [ p I. ?their food. Everyone else's food in the house has less space to take advantage of.* ]5 i8 D$ \1 V% c
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
* `! W* r/ n9 l* c" r5 D( B2 s( Uany type of hosting this is a bad thing, and especially while running PPV traffic.% Y x% N/ H3 w7 e2 T
In the case of a virtual private server (VPS), everyone in the house has their own designated space/ x# `) V4 Y% S7 r& d% g' W
inside the fridge to put their food, and other roommates can't come into that space. The server is
, N+ v6 S+ a O2 y' x: Z0 {partitioned, so that each customer can only use a specific amount of resources at any given time.: r- s' {/ E* f( _' \1 e2 ]. b) G
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
7 ]* q4 X L$ _. u* Jbelong to you and no one else can use up those resources. This makes it possible to serve much more
+ F6 ?8 @5 o# L& u# C: g! J$ Z! xtraffic, faster.
/ S, e% q# B: W( ?- c Z7 K9 m( t8 dAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
$ i, L1 ^8 y) b- d$ J" m5 R, c! G$ MAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is Z# F( A8 K2 K) [# x
here:
: {/ l6 G" S* u c/ ~" whttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-0 x8 r& s6 i3 s' {6 k6 O- o
VPS&highlight=hosting% R, Q A% W" o4 m' z
Dedicated-Hosting-vs Shared-Hosting. E5 o2 b! ~; _6 t& E
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
; C5 e; Q5 \/ N% P- W$ l! lHosting...Your-thoughts
. v! H. p8 Y0 B. \© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 61 H: T9 t$ f7 } x. J$ B, f V
Hosting Providers for PPV
4 ?5 e! q1 s) f- Y* VBeyond Hosting
7 V) R% k3 u2 t4 U. chttp://beyondhosting.net/
4 c: {4 `+ n4 G; r- q& V- ^4 i3 L& zWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
4 I% e" K$ s% ~1 E2 ?receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when) y5 \9 ^, G/ o9 j
direct linking with PPV. Also, these guys provide great support.% L+ `$ |! Z5 Q* `# C6 R6 g
Prosper202 Optimized Hosting
" ^) _1 c5 ?# x5 U% Qhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/6 Q: z' ?" e) {9 A- Z+ S, a
CPVLab Optimized Hosting
T: {3 @$ D/ m, x. k- Jhttp://beyondhosting.net/CPVLab-Hosting/& c+ g! i! c" K$ \4 Y0 Y
Domain Names for PPV
$ `" e ^. M0 R5 ^- ]Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is1 P5 f8 u2 s S* w
where you're going to host your tracking software and your landing pages if you decide to make them.
/ x! h) ]1 h, [ x& A; QOftentimes people wonder if they should have a specific domain name or a generic one. One generic,; ?2 w" Z+ b4 k
bland one is fine to start with, to host both your landing pages and tracking software. The .com,% l( q" G& {9 ~+ y: \( z
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
. b: @; e) r; _7 \term or build a whole website.! Z2 p' _" [, u5 n- w1 K0 `
After you buy hosting, a domain and get those all attached to each other, the next step is to install* x. v+ ?: w3 E2 g3 \. i
tracking software on your domain. This is really important, because it is necessary to track your
& `4 b( `8 r0 l. F) `; jconversions down to keyword level so that you can optimize your campaigns. Without proper% H! l- A x6 |+ B$ [3 [
tracking, it is impossible to know what is working and what isn't.
; S# C f, I h* p: n9 zTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
7 K! A b/ {8 ` Z+ cis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
+ s( P9 C2 k0 J E# b% nProsper202! `# n( p2 o9 j% D( V( K9 a8 @
http://prosper.tracking202.com/apps/9 S$ m3 S7 _7 k& n5 v* E. p( G
CPV Lab
) ]+ q3 u2 E3 A% W7 x" y# e$ }9 d, fhttp://cpvlab.com/
7 H* s* I; Q9 \% |0 {9 n" g$ T3 KCPVLab Help Videos
K6 L. q3 N* E' J& K+ |* b; xhttp://ppvlab.com/oweiw/oiurw/vdm.htm
+ H5 Y0 w( d* UAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
$ d: Q: A0 _# G" H7 @. c' dindustry standard.
; h! h1 S, \( Z( k8 |, C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
! q3 p7 p8 U9 f3 uCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
1 }5 a: Y1 c+ [( O, ^good support if you have problems with your installation.4 G0 y* X% A% v# W6 y
Tracking 202
: o& \8 f0 E& S. W+ n4 N u$ BTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
2 e' S3 @- J0 E# Q$ t" \campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user. L8 w1 w9 C, b3 j& h8 {
area.
0 L) z! \- }4 I8 j8 q! o' \If you choose this option, keep in mind that your tracking software, one of the most important parts of
7 m3 b' C- a' r: [# s& L6 ^! tyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2021 \9 z. O( T. U* v
interface, and their hosting.! S) T. ^+ |- m/ H2 s w
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords. c7 Q" B5 J$ }1 t
and targets which you are bidding on. Leaving this up to chance in order to save money could
1 j# ?2 X5 `% K8 x- \: Jpotentially leave you open to huge risk if someone else caught on to what offer and keywords you: G! k2 F% R7 G5 S! k
were using./ ?7 Q) P* g# Y3 x1 }5 W9 |
Choose An Offer
5 v5 @5 [& I# xNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.( c( o$ O8 ^: m$ i& |# y6 L: ^
Lesson on Offer Selection
$ |% x$ V( r5 I/ w s4 d0 Phttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
3 {& i* M& l9 N8 Y" z- X1 }In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
) k3 ?7 E% g7 e" S; I8 b4 O! b2 T* [To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using; R) T1 L. A. P5 y3 v9 _! e9 [
LeadImpact as the traffic source.3 h8 \8 ^/ w, Z' d, N( ?# H* }
Now the best way to learn how to put all of this together is to just get started. For some variation in
( P$ I/ {: Q& Q6 Q; ]. Qthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked# [' s& n/ r6 a& h8 P8 g! _3 X
campaign.& S# r! J4 P/ A# s+ H3 Z
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
1 E6 B, a7 {& r) Z& Xpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
1 j7 `# F5 c9 t2 c: y5 ]1 l; X/ ?that all traffic is accepted." e! P! h% E5 j4 C, I( F g6 t: `
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.0 d3 M0 w2 T) `7 N# ]
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can& D4 @$ A: v' k! E5 e0 Z
get creatives like banners or images specifically for the offer.8 B9 g( Q# [2 M4 f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8 S* ]9 x% V5 E9 L
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can6 g/ s$ I! t" v
track my keywords. Without doing this, it isn't possible to see what's converting.
4 g0 R0 E4 J7 V& p4 nIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
: Y$ z3 a6 Y) c+ V3 P K5 u: B) l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
8 h. E" w- ]8 K3 l: }In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the+ V9 v S% \" S. z. U, r7 f5 I
bottom of the page:
) `: }' t. f% y; I c8 T' K9 h3 uNext, I have to cut and paste this pixel into my offer at Ads4Dough.
2 ]# e% t+ _9 [% }Click on the offer → pixels → Add a new pixel and this comes up:
) d9 a1 U9 ^! k1 mMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL& m+ x+ V% q# X j/ ^$ V
from your software into the box that says 'Enter URL of image to load'.9 ?: k2 o5 I( x5 ^# z
Once you do this, it should look like this:) v2 g/ V5 ^* r W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10; w/ J' g, u9 `, U/ _1 \7 ]! i0 ]
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:( A( Z+ F6 [# I3 e4 |+ {
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
) w! ~2 Z$ f( a S8 }5 O( `7 b3 o0 KProsper or CPVLab.
( T2 O A1 @/ z3 _3 v) ^; U9 D8 _" v
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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