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PPV GUIDE [PPV新手入门][28页]' |" [- K! T' F3 I, e
详细的请下载电子书！
+ ~$ H0 B2 d& [. Y- s- w, y9 G9 S, B% k% j0 v3 m/ V: \& f: z# @& D6 J
6 L4 p7 x8 g8 _
Newbie Guide4 C! }3 H$ F0 [! K6 J* U
PPVPlaybook.com: E7 n `! H9 F9 C
Tracy Shaffer& G6 {. z( y: |, d
David Ford
- g( N0 {. D5 m0 p6 t# J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
8 D$ V( w; R+ E; W# tGetting Your Mind Right to Start Affiliate Marketing
1 D- i: A7 m, F5 mThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
# F$ n, H& [- qever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
; b2 \8 H# r0 H9 ~* F j$ ayou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
! q1 K Y) f& Z* j/ ewith any success, these claims are laughable and far from the truth.
; l& ?5 ~" J/ S$ |Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
* K y# p# Z% e6 cflow management. The main benefits are the low barrier to entry compared to other businesses, and
/ b& ?0 q% a+ l) J& D4 wthe ability for a marketer to be a one person shop and make an incredible amount of money with low* k5 h4 j7 D3 h9 E- Z
overhead.# w5 m) P, |, R, k8 z( a; C- V5 `
The winners in this business are the ones with persistence when nothing works, who know there's
: `, C9 L+ o1 Z! D& r- _plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
3 h& ^' d z" D9 ?8 JThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
( g) u9 [% W* ^% Xstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
. T! T+ @: f; H: RMost of these things happen suddenly and without warning, and they all contribute to the amazing( x% t. S+ H& x5 t+ J1 a2 ^1 v
learning experience available to anyone with a few hundred bucks and the ability to open an
8 K5 j- L$ b* o" w E, wadvertising account.+ `/ Z9 D8 J2 n+ j
Your competitors are willing to work at this around the clock. This isn't a push button, instant business5 W& H7 T+ o' h. u) l* n
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
, L! P W+ U: g) xmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,; L, e2 R! w. }$ D1 y2 F
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.0 J' _2 n! O3 C* }' j1 J
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
, K# n" R' a) r4 W: K5 e/ ?started building PPV campaigns right away from start to finish. With that said, time to jump in and get0 ^; C0 i4 i$ A& d- N% X
started building.
) y' ^- a% D1 nThings you need to get started:
1 `' q+ O7 l: V! y3 ]" K+ W, X+ Y4 U1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
: @1 q! z# w9 d9 Y2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
: @* ]7 z. @# E4 o! H* B; `3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)- H9 {; F' M4 F' y# V# L& y+ f
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab), e8 |4 [, p5 k# {" B
This guide describes from start to finish, how to get started in affiliate marketing by running traffic( S3 t L6 }! T# U% Q$ z
with PPV.1 E2 s2 g# n k6 g
Basic Getting Started Definitions3 L) m5 u) W# t8 J; s
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
2 J) o3 U. w( C; X5 Saffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
' l8 Z' p8 H! Q' d, ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2# \0 Q' ^5 y: T
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).' H2 j" V- m1 z! w3 x6 D
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate: d3 m J- U/ m& r0 c8 v
receives a commission on that product. An example would be the Amazon.com Associates program, ?+ t2 A! O. |0 R/ t
Comission Junction or Clickbank.5 u2 A( {! G# \5 @7 r- s" f
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes1 `( j; {; ^( m, M1 r: ~
an action like filling out a form, submitting their email address, signing up for a service or sometimes( c; K8 a' [3 ]
buying a product. An example would be Ads4Dough or Neverblue.
& y1 Q5 S9 C) q4 C. KAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
! |& a. U$ W+ g/ ^& L# @account, getting the affiliate approved for offers, bumping payouts and just about everything else
# J6 g1 W5 D& y( e Srelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
# }" `) F" X. c% a6 B7 vright from the start can really help you.
3 s& |1 i. D8 G, f. v% vPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served& l8 }: s! `# w& R% m6 V/ I
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
$ d8 a( T, k$ j: Uview, starting anywhere from .01 or .015.# ?. k" a0 A4 I- K2 E
In order to use this type of internet traffic, the affiliate can sign up with a number of different' }+ k9 }8 z) @! P" P9 l6 K0 p
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
/ j& m6 R) Y. p% M3 \3 UMediaTraffic, and AdOn Network.
. c1 {6 [" A- K5 X( DDon't popups get blocked by pop blocker software?& M1 l$ J, G! F; ]4 D: [
No. Popups are served in a new browser window as if the visitor had opened the new window7 `; k3 _! m: |: T% R- q3 d( K
themselves.
7 G2 E( C3 q* s3 T* N+ I' X4 `6 XHow many popups get served to the visitor?% p( F8 p1 J! r k2 [2 }* a& p
The number of popups served varies depending on the PPV network. Some pop more frequently
0 P. w7 C" X4 A! Q9 _: T7 f(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by! O" J. |" h% n. r; N
serving this kind of advertising, so they have to toe the line between keeping their software. M& i0 j5 A/ v7 e- |( L
downloaded and still making a profit.
" j" ~# C1 g. }' y# a' }1 jIsn't this type of software bad? Why would anyone keep it on their computer?
7 `( ~4 h* f# K3 F8 PNo, this type of software doesn't harm the user's computer.
6 {6 {+ Y9 J4 n4 j2 e7 o( g" yCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
X0 J4 O9 [5 a( h ktoolbars or videos to place the software on their computer. The visitor keeps the software in place so4 w! D; q; c1 c( _1 i: m: J# A" M
that they can continue to have access to the incentive.
' @* c4 h3 f x% n% V% q7 K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3! k3 ?) H! _) F7 g9 B
How to Get Accepted into a CPA Network' g0 X8 u/ d* f
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place, r* P' H+ ]- B
to start looking for networks is Offervault which lists offers and lets you compare payouts across( U+ j* u, ~' ?* p% g6 [" Q% X" A
different networks.1 l/ m% ?. J$ r% h/ d/ L7 H
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)6 A0 Q D: G2 l
application and be as specific as possible about your promotion methods. Usually some time after
6 h6 w, N+ W( }4 V" breceiving your application, the company will call to interview you. The phone interview is a critical# j( @) b3 ]+ t6 Q5 B5 S- X
part of the application process, and most networks will deny your application outright if they can't get
0 Q6 ?! P1 R# ]& k2 t" `/ Gyou on the phone.
& t# b; I8 |! {+ N+ L* d$ _Often, the person who does your phone interview will actually become your affiliate manager after
3 F! s, E4 C# S) a/ }/ r+ y7 Dyou get accepted, so it's a good time to put your best food forward.
3 e7 }+ i6 T: g* V1 LYou might not relish at the idea of someone grilling you about your internet marketing methods over
5 [& _. T, e2 Y5 ~% n$ Q: E5 bthe phone, but trust me, this part is critical. Have answers in mind for the questions:% H9 P, `' W+ w; r$ O7 y& b
What methods do you use to market offers?
: E2 m; S* K* k/ Y4 u2 o: k" ?: yDo you already have a website you will be using?
a, m0 O/ o, a9 ^6 {$ LHow much is your advertising budget?
0 l3 q3 ?/ I" tWhat other networks are you a member of?
/ O) m" @7 ^: }9 p+ B6 H$ @ FWho are your affiliate managers at these networks?
8 o) c/ u5 ~1 b9 VDo you use social media (Facebook, twitter, etc.) to market offers? G7 \& D$ s: C5 Q4 b
How much traffic can you drive?
4 s- ?0 V2 |6 dDo you have a personal recommendation from anyone who is already a member?& ~0 m9 [; D! h' ]& x$ u
Once you provide satisfactory answers to these questions, the network will approve or deny your( O; [% k. v6 S5 H1 V, Z
application. If you get denied, just keep applying or call someone on the phone and try again. Be/ `7 n4 i: |9 i+ Q! q s
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
, O) S! X' p- f" D a; q2 W: Cfor the network can be helpful.9 `) ?+ |1 ~$ ]2 Q
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
+ n7 b0 `1 b8 H: ]. I6 OSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network9 ^1 }/ l) b6 F. e
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
5 {4 t; M" s/ c& `9 M3 e lpeople can open a lot of doors as far as networks are concerned.
( l8 W! l6 j( r- YAfter You Join a CPA Network: n0 W0 T& i9 y5 g- `$ b9 g8 ~
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager9 Q" \. `7 g- h7 x0 H
and make an attempt to get to know them a little bit.
6 k. G4 U/ M. J0 I( z NFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
2 K- R$ K$ Y" i) j6 i- z( @weight in gold. Start feeling them out from the start and try to get to know them. Once you get
1 N0 ~+ }, i) V( {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 43 v3 I# k: ^( P
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout( Y+ R. _2 x' n; y4 R3 S
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
( Q% V; B h6 xemail.
* \/ Q2 C) n K) Q" `For more helpful info about dealing with affiliate managers, check out:7 u" b! s& n3 y. D4 E' k8 _
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
# ~, R* B- ?( Zhttp://www.mrgreen.am/affiliate- ... iate-managers-want/. h: ~# y6 i- C/ r3 Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
9 k1 w" H$ |- @ }& m; U# N9 \Set Up Web Hosting1 I" y7 {; A5 B
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said" e, [3 ]* b( y8 t
about internet hosting. In general, you get what you pay for with hosting. When you use a shared8 [6 C. F- m- v" F+ i; J
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with* B F4 m- R1 u2 M+ z8 e$ \; @
whoever else is on the same server as you.0 }+ k6 F3 }) _/ ]$ `
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
6 k& Z* T2 F/ i* m! oenough that the visitor can't close the window before your pop up is even shown. You have about 3/ W* f- p9 C4 s* i o. K1 ]/ X
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
6 A) _3 L* @" D6 N. o% QTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
9 ?# G9 X8 i: Q0 \house full of roommates (hosting customers). o) G4 J% K: S9 J0 C0 ?
In shared hosting, this is like having roommates where everyone has no specific designated area inside/ p5 z" f( B5 B4 y
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
# \, V' e- ]+ h0 p, G$ B9 J: kfit.
) G+ h; w0 b, j' |. Q- KSay your roommate brings home a large turkey. They will then take up more of the refrigerator than0 R+ @+ q: a' {* d1 G% ^! U
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
" m7 l3 B0 a" N- h9 itheir food. Everyone else's food in the house has less space to take advantage of./ F) I3 L! e9 u
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
: I/ f% P0 d8 Yany type of hosting this is a bad thing, and especially while running PPV traffic.
% x8 y0 t( o" I9 M* c: wIn the case of a virtual private server (VPS), everyone in the house has their own designated space
! h7 m' \8 U: @inside the fridge to put their food, and other roommates can't come into that space. The server is U% \& V+ A5 k& T" o' v" J6 ?
partitioned, so that each customer can only use a specific amount of resources at any given time.
' ~/ C+ r( t: W( Z! ~9 |* `" U# QA dedicated server would be like having the whole fridge to yourself. All of the server's resources0 C0 A1 Y, p9 L! d/ z5 D0 y
belong to you and no one else can use up those resources. This makes it possible to serve much more- H) E8 c- Q2 E6 P, C( J
traffic, faster. u8 u0 |# ~3 z! s; i
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.# m0 S4 M9 w6 u& r. b# |
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is) ]1 }7 }) |2 y3 r3 A
here:
- ]6 |4 I5 A/ G( T; yhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
% ]& Q2 X" m6 i3 D0 W: I/ G8 yVPS&highlight=hosting5 N* u3 ` `% x' j9 {, g
Dedicated-Hosting-vs Shared-Hosting8 x0 X" }: z. m) y0 Y8 d( d
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
) k( n3 [4 w; o# nHosting...Your-thoughts
2 p5 g* n8 p, @% ~$ O" E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
) m0 [& Z1 ?& Y7 UHosting Providers for PPV" }0 C) B. K! {* L# |6 \
Beyond Hosting# n( b; n# x# ?! Z h2 p
http://beyondhosting.net/+ r9 g& ?/ \" C
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
4 N; B6 a1 c- l W, _1 c% kreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when4 s- V/ m! E/ o# T
direct linking with PPV. Also, these guys provide great support.
% ]3 \; J" ^) m( a' m7 V( iProsper202 Optimized Hosting* Z$ `2 v" a- {
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/# D. X4 r E6 m% O7 W
CPVLab Optimized Hosting
( w0 i8 f" O9 A# {% q8 r; N9 Lhttp://beyondhosting.net/CPVLab-Hosting/
/ x5 A, z4 T) o: g/ H' G; Y5 mDomain Names for PPV8 _) P% t. ]: ] U: |- G
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
) Y0 L4 I( U$ m/ C4 i" owhere you're going to host your tracking software and your landing pages if you decide to make them.7 E6 t6 Y4 I$ ^. n# I! n) ?
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
* @+ f' P7 \2 S! g- {3 P" mbland one is fine to start with, to host both your landing pages and tracking software. The .com,: q6 `+ T3 o' T+ K
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a3 B! Y( T! K0 x: S$ c/ b% n6 c
term or build a whole website.7 A5 k0 q2 G/ }+ B2 ]
After you buy hosting, a domain and get those all attached to each other, the next step is to install7 w. b6 ?: i! \/ l1 b! D6 w( z
tracking software on your domain. This is really important, because it is necessary to track your
, I( L4 j/ P0 w8 l( W; Lconversions down to keyword level so that you can optimize your campaigns. Without proper& [# ^+ k a$ Q. t2 n. G
tracking, it is impossible to know what is working and what isn't.
& [6 f$ U; ^0 HTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
% @9 v) G* W' u& G# h/ n5 [2 sis beyond the scope of the guide, but both are pretty user friendly and have getting started guides. l" R1 l6 [9 N% J1 l, T; v' _
Prosper202, @0 _+ y' r, w2 U9 |
http://prosper.tracking202.com/apps/* c9 c; v* {6 j
CPV Lab
! S0 ?1 Q8 j. phttp://cpvlab.com/0 [' O' B) L$ B* p" s
CPVLab Help Videos
: |; q, f0 p3 D" x& H$ Khttp://ppvlab.com/oweiw/oiurw/vdm.htm
* O" [ \" D. t, v* _As far as which tracking software to choose, Prosper202 is open source, free and pretty much an* ]) N1 ^; B: b8 [6 x3 f) @
industry standard./ ^6 U1 f( Y% G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7# e# }5 y- ]* u1 G' B
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
- `% Z& R; U; _9 q( ?6 p- pgood support if you have problems with your installation.4 B( X% A9 V" r
Tracking 202/ c9 v( H* m# ?7 @ Z- a
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
% v1 S z* t. {! b/ l4 |2 I, @4 dcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user) o) m* H8 `( Q6 \, @
area.
2 U3 J0 l& D1 M( i# xIf you choose this option, keep in mind that your tracking software, one of the most important parts of5 r& s3 m1 y3 a5 R
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
# P4 N' P5 t3 [/ F' Binterface, and their hosting.9 d! \7 L- o& l2 G- x0 U# R( S
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords6 ~8 K) r/ F! P( i1 u: g
and targets which you are bidding on. Leaving this up to chance in order to save money could
: h8 b9 _7 e# b; F; m: @: @potentially leave you open to huge risk if someone else caught on to what offer and keywords you9 h' S5 Z/ B# K7 E# w( t
were using.
* Q( C2 X; x2 y7 sChoose An Offer
. X9 v/ ]! m; n8 J2 o; UNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.% t# p0 E+ Z: ]' v3 i( m4 Q
Lesson on Offer Selection$ c1 h2 Q& E7 u1 s7 ^, H
http://www.ppvplaybook.com/forum ... on-Selecting-Offers5 C8 Q' x6 M: J w- |2 I4 @0 F
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.; l5 h; y4 ~% {0 `
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
2 F1 G! J# T5 W% |LeadImpact as the traffic source.% q$ q9 O" B6 p" `
Now the best way to learn how to put all of this together is to just get started. For some variation in
* O. ?7 `6 c8 X- p! qthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked. o& a' K2 i/ z, S& t
campaign.
0 C' H' n7 V3 ]/ ~5 m& `$ s) K1 lWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
; I) c. D) d( B* L8 h( l7 L3 Apage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says* ?% C$ A+ I( ]6 Z# ]" S
that all traffic is accepted.
4 a4 U: d! q) B5 ^5 D EFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.0 A8 S; A. \+ {2 r% H' s0 ?( G
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
& \- y' j* q( D* [: M2 l) Lget creatives like banners or images specifically for the offer., W9 Z4 L9 I, g- }6 j/ G) d( s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8. b- }. z$ b$ r, I! F( n
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
2 W1 L, D& b ~' wtrack my keywords. Without doing this, it isn't possible to see what's converting. _5 v6 [' H' N* S% p, ~4 E
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
% G Y# |- y7 s9 i$ ]5 T1 Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9) D' J* |7 Z, D# M+ W" H$ S, `- |
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the( J; Q8 X5 g9 b
bottom of the page:: i4 x k; L- i
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
$ ^! w* V q6 f2 q9 QClick on the offer → pixels → Add a new pixel and this comes up:
1 \1 V, j$ Z& k% M2 K7 x8 e& eMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL3 c% T! m- [ x& \# B, ~4 a
from your software into the box that says 'Enter URL of image to load'.
) G( ]/ f e2 b9 ^8 D) @+ D2 H# COnce you do this, it should look like this:
m. K; V) m( U3 @* `) s; A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
- i9 K/ ~- h; e" S/ H% O4 IClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
6 J3 H5 @. Q6 iNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
4 n: T& D# ^0 ` ` v4 L6 r8 x) m! rProsper or CPVLab. \: \/ K7 S4 P( u5 P ^ N& ^% G
" V$ p8 F: l Y
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发表于 2012-12-27 18:47:17
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