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PPV GUIDE [PPV新手入门][28页]3 }" I ^2 ?- J5 i% ]
详细的请下载电子书！- [" [. s" d$ T
6 m n8 U' {. k8 C) Q8 D! o0 _7 C
Newbie Guide
% h5 c# U' |! z. Y( ?. h& u5 V1 ePPVPlaybook.com: {1 s; j+ W( |8 Q4 ~
Tracy Shaffer7 [/ G6 E1 Q" h- M" u% h8 w1 A
David Ford
' o" }, a c( r& a( {6 z0 V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 15 o$ K( h. u' j/ S
Getting Your Mind Right to Start Affiliate Marketing) `5 ^* F6 M1 \6 \5 y' {5 O. D8 f
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
2 [( Q) s. o6 ?6 R( d: W! _$ L4 [ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
, v, f2 l5 A Y3 _ ?: m9 `you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing& a/ g' x% E0 t2 k8 Z( `
with any success, these claims are laughable and far from the truth.0 u2 P3 V# r' A9 @ o
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash8 L, n3 I( A7 \" ^2 E9 l
flow management. The main benefits are the low barrier to entry compared to other businesses, and( f" o( ~* Y% J/ B% }) A
the ability for a marketer to be a one person shop and make an incredible amount of money with low
% o: i/ \# V, o8 F& X; Aoverhead.1 c& ?% N" F- M# M
The winners in this business are the ones with persistence when nothing works, who know there's
3 n+ x, ~' K1 h. [1 Fplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
1 X: R3 v: q9 z& h: k- h4 VThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
/ c' k8 l4 y( I5 k" L) n' _stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
( o" n( ^* T T P/ I" U2 b2 p: TMost of these things happen suddenly and without warning, and they all contribute to the amazing& X0 r, }6 L! @( U. Z, W
learning experience available to anyone with a few hundred bucks and the ability to open an$ e4 g+ T& m r1 ]5 C8 B* `( [
advertising account.
4 @! v, {- D' O+ J2 H( Q/ w$ @" WYour competitors are willing to work at this around the clock. This isn't a push button, instant business( _/ @- a! c+ S8 G+ N
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
: F1 {/ T/ U+ Q: l+ B) vmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,2 q4 m0 I6 w" j. v( T5 F7 E& M. z
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.$ ^( x8 b9 r" L( N% b s6 @
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
3 j! v# b% Z ~4 cstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get) s" z$ x1 T- }7 Y, E3 `
started building.) v- Y( b- M, R% r
Things you need to get started:
b& a. U0 K; a4 R9 K1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
; q1 R) S" `, \, p! g& Z) n6 B) `2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
# _8 C3 ~. O4 f6 p3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)* {2 z+ `) n# }' M
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)8 r4 |' j4 k$ `" G& N5 E. Z- D
This guide describes from start to finish, how to get started in affiliate marketing by running traffic" D3 p- s" [; `4 ]; y
with PPV.0 f. V- B2 N! h2 L* R
Basic Getting Started Definitions
/ Y; y5 `3 O/ n0 h0 NAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
V1 p& Z( r5 b% c# P3 Caffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
2 M5 b6 \: ^) r; J. X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
. E2 f/ h2 K8 x$ `0 P7 Stypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
# ?4 b' `7 V( P0 w! g( j3 nCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate" B1 ?2 Z$ A. A* Q
receives a commission on that product. An example would be the Amazon.com Associates program,
' }' h; ?5 S Z6 d% \Comission Junction or Clickbank.
9 ~$ z7 y* F X& U' YCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes5 b. s8 j# t3 q
an action like filling out a form, submitting their email address, signing up for a service or sometimes
! b" q# {% K$ G. q: R8 bbuying a product. An example would be Ads4Dough or Neverblue.8 ~$ q F9 ?7 o1 \2 [: r
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
3 P/ |1 O$ r7 M8 D C, A+ Zaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
, i, M8 I8 ]- j% Mrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
: n+ o0 h% O- k' Y0 |right from the start can really help you.
0 j, s0 m- i' Z8 N) c" _PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served: \+ I6 k8 d& c
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
# ?3 D; s. D9 W4 J* r% B/ l B% r) pview, starting anywhere from .01 or .015." m8 \' x- w4 X6 X& N
In order to use this type of internet traffic, the affiliate can sign up with a number of different
5 L; J- Q G: }: s, t& Ncompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,1 G& A4 d, j0 {, ~' }( l
MediaTraffic, and AdOn Network.7 X$ `4 N6 e' e% I6 F
Don't popups get blocked by pop blocker software?
! H& U9 l4 u" o) ]9 i. m8 K( v9 CNo. Popups are served in a new browser window as if the visitor had opened the new window
" M( F% [. l0 G& Y) x' B* R2 O+ Xthemselves.0 \( c1 B2 x) L) R0 A
How many popups get served to the visitor?+ }+ P' t$ G& _- H) a
The number of popups served varies depending on the PPV network. Some pop more frequently
6 @4 o; k( Y2 |( N% \' }- ](LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
; K0 B8 f8 P$ M: U# E% r4 I( dserving this kind of advertising, so they have to toe the line between keeping their software
, R2 t7 X5 Z. r4 }: k- I* Ddownloaded and still making a profit.
6 Z7 ?8 |' M$ Z+ |8 IIsn't this type of software bad? Why would anyone keep it on their computer?2 w1 d! O7 r+ ~7 H; C
No, this type of software doesn't harm the user's computer.
! p( ?- ~0 n, X- WCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
' c( D5 E; X, s5 _" d+ Ltoolbars or videos to place the software on their computer. The visitor keeps the software in place so
! u( c$ e/ E/ n' Z4 `that they can continue to have access to the incentive.
! R. I4 z5 u2 [. r5 t7 j2 [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3+ j, R3 z/ b) ~
How to Get Accepted into a CPA Network
; ~, p$ k. @0 y- L9 Q0 K$ }In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place6 \% c& h; C& c9 S/ {! n6 V
to start looking for networks is Offervault which lists offers and lets you compare payouts across/ Z) ^5 e+ N, y+ v0 R2 N
different networks.
3 f8 X5 [& D S& LOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
0 X: V2 M. u, h2 Napplication and be as specific as possible about your promotion methods. Usually some time after* ~7 p7 w! O' a# H( s4 ~; l
receiving your application, the company will call to interview you. The phone interview is a critical4 C( ?1 O; x z+ S
part of the application process, and most networks will deny your application outright if they can't get7 c, C8 T1 e$ G) H3 O: C6 P
you on the phone.% S1 P+ X# h% u6 [% U
Often, the person who does your phone interview will actually become your affiliate manager after0 w+ a# i* n6 G
you get accepted, so it's a good time to put your best food forward.8 s# s) d4 p* c# K6 ^* }) k' y
You might not relish at the idea of someone grilling you about your internet marketing methods over, [/ F8 U( \ y
the phone, but trust me, this part is critical. Have answers in mind for the questions:5 ]) o+ T6 f1 a+ b! v
What methods do you use to market offers?
+ J& ~3 E' V% A+ f/ C1 K1 xDo you already have a website you will be using?
! ^8 D2 Y; z* B& d- bHow much is your advertising budget?
8 R8 l" U8 P) {7 ~! c/ G8 [What other networks are you a member of?
: r0 x% q, B. W! N% W: H% _Who are your affiliate managers at these networks?
. ]9 \1 m" V) V3 WDo you use social media (Facebook, twitter, etc.) to market offers?( z* ]$ ]& V9 U6 H
How much traffic can you drive?
- ]1 I0 B! R5 RDo you have a personal recommendation from anyone who is already a member?
2 h V* r" G& G5 Q t$ v4 {Once you provide satisfactory answers to these questions, the network will approve or deny your
& v3 f5 [& D; [, W7 y6 y8 R6 J- G# ]application. If you get denied, just keep applying or call someone on the phone and try again. Be
5 A/ B" n* f( |0 I( {, ]/ \$ Gpersistent. Also, getting a personal recommendation from someone who is already an active affiliate- p: i; l: g! P! r
for the network can be helpful.
! b. R6 Y8 g9 C% Z( fTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
0 A( M! u% w. d5 e8 B( i4 b* aSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network, ]; w. t8 J5 z$ w
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know6 c8 a8 P( C* W% j( r# W- a: u' |
people can open a lot of doors as far as networks are concerned.
# H% N4 X5 P- s8 XAfter You Join a CPA Network2 }3 H0 d1 a. M; \" `1 b
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager) R8 r& j7 z9 w0 Y0 n- W! N
and make an attempt to get to know them a little bit.
2 E6 i$ t4 i% I |( Y6 i6 y: c, iFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their' h2 j8 T! v1 M8 c4 ~
weight in gold. Start feeling them out from the start and try to get to know them. Once you get$ N& d/ _2 Z- S, A" U0 o" Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
8 f3 F0 S8 F$ a+ Z! \larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
2 i% i$ C# T q4 H7 Nbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus' S: y1 \" u, m# j+ s" X6 D/ p, n
email.* l) R3 w" ~- ]2 ~' q8 F! X8 j
For more helpful info about dealing with affiliate managers, check out:5 Y, t. Z: `0 k1 D. e
http://ppvplaybook.com/blog/musi ... -affiliate-manager/# A2 [. x f0 X$ U
http://www.mrgreen.am/affiliate- ... iate-managers-want/
) N# u, D$ A w5 q( g1 v2 X, x5 v5 C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
' |9 c5 Z6 E. b) [3 I: ?Set Up Web Hosting6 q% ~, h$ }2 J2 n2 J$ s8 }# c
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
& E/ g/ m8 k+ babout internet hosting. In general, you get what you pay for with hosting. When you use a shared7 H+ V5 ~% P5 S
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
( e# w g5 j1 \7 b% swhoever else is on the same server as you.0 r4 L/ }! k' K T
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast( Z2 z. D& `- F3 ~3 I, s6 K
enough that the visitor can't close the window before your pop up is even shown. You have about 3
) e c, L& |9 q+ k1 k2 @9 Cseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
7 B- t$ m( {' ~+ j rTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
' s% u6 ~: D/ D; ], ihouse full of roommates (hosting customers).
' d# B6 T& a" v- w IIn shared hosting, this is like having roommates where everyone has no specific designated area inside
( m* r4 _4 m: J2 c+ J( @the fridge where they are supposed to put their food. Everyone just jams their food in however it will
* \, Q0 s4 p5 G3 O! ~8 ^fit.) o! S+ a, f8 G2 H
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than5 d7 n4 Q0 d K+ I+ F- J
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
, p) w z8 u8 M) atheir food. Everyone else's food in the house has less space to take advantage of.! N# q8 J d6 E% B
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
5 v9 k; U7 G5 R" D( o+ ]" Nany type of hosting this is a bad thing, and especially while running PPV traffic.
0 V/ ?3 o, L# z# I) WIn the case of a virtual private server (VPS), everyone in the house has their own designated space( ~3 I) h7 F. F6 i* @. N3 V2 `
inside the fridge to put their food, and other roommates can't come into that space. The server is
$ F: e4 m$ R; K8 h& G( M& G$ Y8 Ipartitioned, so that each customer can only use a specific amount of resources at any given time.* P; [. l# ~6 M9 e* N( o, S1 c
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
- k& C! F9 ?$ u7 n8 C4 O* Vbelong to you and no one else can use up those resources. This makes it possible to serve much more
2 {4 x% [4 q! N) K# U+ ~, T! utraffic, faster." J; j- ~7 ^ H& ^/ p1 O
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.0 ^1 S5 T8 N. y9 [' K! R
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
2 U- J4 R) \; Fhere:
! T4 H: Z7 _; S1 u! y; Z3 ~http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-$ P. x! T$ u3 x% ]5 B/ q- F6 L
VPS&highlight=hosting
' d f' j; I I( yDedicated-Hosting-vs Shared-Hosting
2 X0 y- o( A$ C% l! p; q: Rhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-4 D: i/ U' ?$ Z+ l
Hosting...Your-thoughts
. ]% [: y7 m% }# S; F+ Z! D- t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
' n5 L0 U f$ `4 P9 Q* eHosting Providers for PPV( h4 A7 ]) e2 ]* M
Beyond Hosting
: p' d c. R$ l% ihttp://beyondhosting.net/8 s! s6 K5 t" o" V3 R* m+ v$ {
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment8 J$ c; V: |+ ? [. Q
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
. Q$ |5 R8 e/ q% E, T' w" ^3 v6 Adirect linking with PPV. Also, these guys provide great support.
5 [- \" ` S9 ?, VProsper202 Optimized Hosting
4 O6 x4 b# S6 G! G' \5 Ghttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
5 w" p; C3 A5 |8 F4 BCPVLab Optimized Hosting- |/ R) i2 i: {' u4 O1 q- _
http://beyondhosting.net/CPVLab-Hosting/
9 a$ O% o/ w6 j" o" lDomain Names for PPV$ B. A$ i4 `. t0 s
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
; B2 K* d: A6 g5 }2 e# lwhere you're going to host your tracking software and your landing pages if you decide to make them.. A0 N1 r- Y$ r) P/ n. X% ?( d
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
: _" A+ ^/ h& q" J* k/ P% B6 o7 Qbland one is fine to start with, to host both your landing pages and tracking software. The .com,
3 p7 k& u' Y a.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a, v: o4 S" h+ H5 \
term or build a whole website.
; O% F5 \5 J E, X) {% `After you buy hosting, a domain and get those all attached to each other, the next step is to install/ ~3 x1 H8 s0 T7 D/ ~
tracking software on your domain. This is really important, because it is necessary to track your
8 k% a8 O) f4 |conversions down to keyword level so that you can optimize your campaigns. Without proper- g. n0 P9 p; N8 U
tracking, it is impossible to know what is working and what isn't.
: m3 I5 h- p, G! p0 QTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software) ], n3 m" m0 y3 A9 |
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.' M! k0 Y( Y; k5 K: J) k/ c
Prosper202
F3 p& G, E, Z1 zhttp://prosper.tracking202.com/apps// v" M; D0 ]+ e. V% j
CPV Lab/ i! u& m$ m C
http://cpvlab.com/
* {" B/ S% V, x, K3 dCPVLab Help Videos
: G* e! ~% t8 t, s o7 H' D3 I/ Bhttp://ppvlab.com/oweiw/oiurw/vdm.htm% `& K& ^# g: W& N
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an& J _* ^, k* E) Z
industry standard.
2 B6 h( m) T; M8 v/ U% k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
* C; V) ^1 Z2 f1 y$ u$ tCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from5 ~/ T4 N }% V9 ^2 z9 K4 h: J5 ]
good support if you have problems with your installation.
/ D z4 i3 Q: j/ ~$ Z3 TTracking 202
, V! N! {9 O1 D- T8 ]5 k$ b; [+ ?Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
8 @# Y: D7 b8 D9 R+ }5 p6 x) Rcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user( n" \. @4 v& n) d* ]; o: c' `
area." z7 @9 z, e1 E' V9 p
If you choose this option, keep in mind that your tracking software, one of the most important parts of% Q1 k( T# q q: ?: P
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2024 e) ?' e- u& z& E( \0 z4 k, P
interface, and their hosting.
3 _ d& D, J! {, S; v% j2 ^Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
5 [9 u: q1 Q ]' f9 P4 {and targets which you are bidding on. Leaving this up to chance in order to save money could H5 p5 G/ ~9 X9 R. X8 X* m
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
' ? j7 x0 L$ A0 Mwere using.# k+ @6 V- o/ f5 f
Choose An Offer
" u f/ L9 k* U! s+ [Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
1 Q' @0 i6 B |0 w* o, E1 t7 jLesson on Offer Selection! g4 k, L; Y+ u! G$ O. V; P2 t
http://www.ppvplaybook.com/forum ... on-Selecting-Offers( \3 y, \- _' g) Q
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.& _, X. f9 s/ r$ o' e' _2 A
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
+ r' V0 F; o9 K1 q& NLeadImpact as the traffic source." \9 r/ o. c: \; U6 q3 A
Now the best way to learn how to put all of this together is to just get started. For some variation in
9 W5 T) M3 T" x/ x" Lthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
5 i' E0 \- d6 `campaign.
* ?6 c) `7 k B4 a/ @8 E. x9 L( C" I3 }When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
* e! O$ |; W' n3 Xpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says; y, J! @" t4 H3 M% v2 a9 D8 ?
that all traffic is accepted.' H9 }2 }( B% Y, J" P% K5 u+ q
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.6 ~1 t; y- y1 C3 `- f" R5 {- g
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
# p% l/ s" ^2 C$ r- A" V: ]; mget creatives like banners or images specifically for the offer.
8 W8 _7 g4 w5 r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8+ W+ j3 y7 ~) p, Y& c
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can% \, @! v7 H7 s- ?) s% X5 d
track my keywords. Without doing this, it isn't possible to see what's converting.
: B# t9 q$ U3 n: F) |In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
+ |, z. h; \, C; y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
1 d7 D$ k4 R, h# z# fIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the2 i$ z4 P. Q- ]1 M
bottom of the page:
" R) ~7 }2 u4 y- }- yNext, I have to cut and paste this pixel into my offer at Ads4Dough.
% d" h: w: S. t0 ~! z0 BClick on the offer → pixels → Add a new pixel and this comes up:
/ ^# w: V: ^ t* R1 _5 ?! WMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
# d& N9 E$ v( Z2 k9 \& Dfrom your software into the box that says 'Enter URL of image to load'.0 t$ S3 f0 {) d) D5 B+ R
Once you do this, it should look like this:
: P0 K+ X& I) X8 s1 b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
& J2 P! H" }5 t8 |; U8 YClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
" j/ x. b2 X( h1 \" MNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either$ U( X- l/ D, B1 U1 Z R
Prosper or CPVLab.3 l0 b, |, M8 i: q! O2 s, [
9 `: q1 \/ A/ B- V6 }8 Q1 k+ @* `
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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