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PPV GUIDE [PPV新手入门][28页]# f Y, ?: m7 i& j9 ^ b5 P
详细的请下载电子书！4 S8 F6 K W2 b
6 y3 L9 M2 Z2 x1 |0 x- H3 ]
4 @2 ~, T9 z0 {9 FNewbie Guide
8 _7 w: a7 T# p) F7 bPPVPlaybook.com: m9 O6 f3 D' X1 v6 q
Tracy Shaffer
3 g: B9 Z0 l# \+ \" z0 B$ a' |David Ford. ~0 \0 T8 d- S2 K# t# c8 X" S9 `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
. j5 l, d8 L4 ~ e9 Y! |) p; |Getting Your Mind Right to Start Affiliate Marketing
' ^! p$ j0 i5 fThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an% T* [/ e3 K# K
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
" K' y7 A4 Q7 |) Lyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing8 y/ O( z7 ?& B* I
with any success, these claims are laughable and far from the truth.
) i' N6 x2 M. X% w9 q+ aAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
0 }6 o9 G5 q! j: n0 L' N. H3 t* Gflow management. The main benefits are the low barrier to entry compared to other businesses, and9 y" R0 N8 I5 X5 B( l
the ability for a marketer to be a one person shop and make an incredible amount of money with low( ~4 e. f. z3 p" \# V
overhead.# Y( G& |% [* [4 {) K% q: H/ D9 H
The winners in this business are the ones with persistence when nothing works, who know there's9 K) N5 d1 ], X7 H+ S& L
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.% R) {* Q1 ]! n8 J- x& y
The cold hard reality is this: virtually everything in the space is changeable, what worked today can; G; ?( i* g7 @3 b/ N+ U
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
; g0 P! [5 k% g$ F% nMost of these things happen suddenly and without warning, and they all contribute to the amazing
/ V- N- v+ c+ z: ^, M) g8 blearning experience available to anyone with a few hundred bucks and the ability to open an
6 i/ Q, b( B: u) _% ~3 Yadvertising account.5 M, F+ F% ]! n, r0 x
Your competitors are willing to work at this around the clock. This isn't a push button, instant business: n7 ]% X% h& f5 H
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet& X& Y- i% Z/ Z
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,% y( z& Z5 c( g) y) T7 ^4 j6 \
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence./ g; H# _2 l8 |+ q
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
- X0 P3 B& ^' B lstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get2 b- [1 A( C8 @
started building.; `) i# Z# P' v6 Y9 F& ~/ x: o0 ~) D
Things you need to get started:1 m/ ` ~8 ~' E8 Y$ H( |# A# X
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)* z4 p4 B+ |# E% G# m( e9 {
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
- _8 i6 G& i2 J' {# I1 p; g3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
' |) E& c1 F; j8 ~4 V, ^# q4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab); x1 V3 m5 S6 a$ y$ c6 }
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
. g( }6 Y1 o5 [* ewith PPV. Q6 d! b! p+ j Z+ Y2 G7 P, u
Basic Getting Started Definitions, Y0 C, G/ T* j7 c0 E9 H9 U4 s! d
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
6 I1 C8 {( {/ gaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
- ^9 l6 c, R4 v+ b) {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 26 k) D, \2 x) @$ M) X' l- b
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).9 V3 v) P! [% I$ e1 Z6 }; x) P
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
W$ [* y! ~% hreceives a commission on that product. An example would be the Amazon.com Associates program,
6 h% l* a7 ?* W5 c- Y) {! uComission Junction or Clickbank.$ s" y1 m, B- Q
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
! R& Z) Q9 Q0 w0 n) A; b% oan action like filling out a form, submitting their email address, signing up for a service or sometimes
5 _- q, ?- p9 U7 xbuying a product. An example would be Ads4Dough or Neverblue.6 B' l3 i- `, J/ D2 N
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's, m# T7 x2 T: V- [# g. t% I/ y3 {3 i
account, getting the affiliate approved for offers, bumping payouts and just about everything else
: s) q' m0 s5 q- H! `" H1 Grelated to an affiliate's account at the network. Having a good relationship with your affiliate manager5 x5 S" |9 P" q# C2 |/ h y
right from the start can really help you.
. _4 w7 H2 H: ]* ?3 CPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served! |$ ~8 w+ j! x! x! E( f% d
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
% g4 ?" A7 i8 q) Y2 s1 h. Iview, starting anywhere from .01 or .015.
) m' S' p0 x4 PIn order to use this type of internet traffic, the affiliate can sign up with a number of different
9 u. }8 K/ E/ Vcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
4 o% Z- q. k6 | `& H; d3 ^MediaTraffic, and AdOn Network.4 z% v+ t' c7 Z1 c2 U" p2 M9 H
Don't popups get blocked by pop blocker software?
5 p9 F0 d. q2 O& [6 Q# }5 _No. Popups are served in a new browser window as if the visitor had opened the new window+ x, S& d6 c5 e% U' a# T$ V
themselves.& C, e) w; _9 ]+ m
How many popups get served to the visitor?. @& T, H6 V4 c. d
The number of popups served varies depending on the PPV network. Some pop more frequently
$ @ w2 X l1 J0 F8 c* u(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
8 m3 I/ ~+ z9 n1 u5 gserving this kind of advertising, so they have to toe the line between keeping their software
4 N! K0 \' n! w A0 odownloaded and still making a profit.
1 m4 ^1 n) X9 {2 L: V jIsn't this type of software bad? Why would anyone keep it on their computer?
8 \2 x! ]' [" WNo, this type of software doesn't harm the user's computer.7 s' Q) A) F! Q3 a
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,$ \$ f9 J1 |. p1 S+ {; J
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
$ y8 r% C9 H, gthat they can continue to have access to the incentive.5 k1 P7 Q3 Z9 X7 t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
; l0 P! x8 c7 y/ a) rHow to Get Accepted into a CPA Network) y; {% S' ^6 q+ o7 R$ h
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place5 t. @1 k: K0 H) p
to start looking for networks is Offervault which lists offers and lets you compare payouts across
* ^, H# k1 t) f5 v7 p2 J$ qdifferent networks. r# r/ e2 K- j* C7 w
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)0 m% p- d8 p8 {% x7 o" _
application and be as specific as possible about your promotion methods. Usually some time after- h% n) }( p$ D- W1 O
receiving your application, the company will call to interview you. The phone interview is a critical
- {! c+ Q2 m) \9 F) { ~part of the application process, and most networks will deny your application outright if they can't get* E# W0 p! I% [2 t; n
you on the phone.) a3 {' N0 K/ n0 E1 U8 k' j
Often, the person who does your phone interview will actually become your affiliate manager after4 b, ^* D/ A/ N
you get accepted, so it's a good time to put your best food forward.
% A, W0 M) @7 h" m2 X SYou might not relish at the idea of someone grilling you about your internet marketing methods over5 p9 d7 R9 g) E& O$ H8 ]" f
the phone, but trust me, this part is critical. Have answers in mind for the questions:
; ]7 F% d4 Q' r& k5 c- WWhat methods do you use to market offers?
2 ^" }8 u5 f) B7 G8 i o, O: RDo you already have a website you will be using?
7 V4 b3 J' a' N' e6 EHow much is your advertising budget?: b) q3 R4 x4 m9 y2 p0 D. @' D
What other networks are you a member of?
% v' ?) G! n; _. Q9 ^Who are your affiliate managers at these networks?3 K+ S0 _# ]" H) ~$ x, w
Do you use social media (Facebook, twitter, etc.) to market offers?7 M! v" g3 x+ J
How much traffic can you drive?5 {% I6 d: f3 L- r) x
Do you have a personal recommendation from anyone who is already a member?
: u$ O/ l4 O( cOnce you provide satisfactory answers to these questions, the network will approve or deny your' {1 W0 G4 v' F( ^+ \
application. If you get denied, just keep applying or call someone on the phone and try again. Be
$ k5 [# }( f8 k9 x" fpersistent. Also, getting a personal recommendation from someone who is already an active affiliate& z2 V4 S c1 p" G1 G
for the network can be helpful.
/ e/ Q- S7 K6 @: O& nTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate9 |. {5 z. L9 T0 R
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
" f, V( G8 M/ A2 ?2 vowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know4 t7 V' ^% n8 Y2 W/ y7 J4 z
people can open a lot of doors as far as networks are concerned.4 v- `; c" s; }+ }% Y1 U
After You Join a CPA Network5 H/ _7 I4 C) x' B% T* x* A
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager+ t" \0 e0 c# c3 ^) A
and make an attempt to get to know them a little bit.
" q% q, _& Q3 M7 R9 ]! eFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
. e9 [ {* R. F3 {weight in gold. Start feeling them out from the start and try to get to know them. Once you get2 C. A2 R8 l6 ]; v; V4 J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 46 R6 F: N( F2 i% e
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
. u. R2 \% W2 Rbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
$ J6 S+ m3 l( Z+ U" g4 [- Eemail.
' V& k1 r* @6 kFor more helpful info about dealing with affiliate managers, check out:
( d# b: X1 v' u- D: [http://ppvplaybook.com/blog/musi ... -affiliate-manager/: K* z1 S8 k X g
http://www.mrgreen.am/affiliate- ... iate-managers-want/- g$ D1 n r6 J5 g/ b6 u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 50 l" d. t4 p/ R7 H% y' o
Set Up Web Hosting" p1 z, x5 Y2 B# X6 t
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said3 F! |& ?8 T9 F
about internet hosting. In general, you get what you pay for with hosting. When you use a shared& T% I7 m, L& o, p/ {
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with7 O' M2 r: ^# X. b0 v/ w
whoever else is on the same server as you.6 d0 [' e3 e2 \, b) t% [1 }
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
# {+ n) c2 W* M+ _" Menough that the visitor can't close the window before your pop up is even shown. You have about 3" }0 w$ a+ J/ m/ ?9 g. q
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
7 n G' ~; h1 uTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a5 x f" J% L6 O! B8 M! Z
house full of roommates (hosting customers).4 n/ H7 w6 G5 M( h
In shared hosting, this is like having roommates where everyone has no specific designated area inside
8 v9 n: M4 O0 \) zthe fridge where they are supposed to put their food. Everyone just jams their food in however it will. f! n k8 U2 `3 J3 n4 m& {' G' B
fit.
+ O$ Y+ }/ G+ x2 hSay your roommate brings home a large turkey. They will then take up more of the refrigerator than! Q3 Z9 F: ?0 w9 v; A$ t Z
the rest of the roommates, by virtue of simply needing more space and resources to accommodate) U8 s8 m% k& M+ Q: M2 n. X6 b3 Z' L
their food. Everyone else's food in the house has less space to take advantage of.8 X, q- H# E( N6 o4 J6 Q0 s
If you have less server resources to take advantage of, your ability to serve popups will slow down. For( K5 q. l+ A" I* h9 d T, X" l$ P
any type of hosting this is a bad thing, and especially while running PPV traffic.
) g/ X; t/ c2 eIn the case of a virtual private server (VPS), everyone in the house has their own designated space) b% X1 Q* B% }' O7 ^
inside the fridge to put their food, and other roommates can't come into that space. The server is |' a% w, |, j
partitioned, so that each customer can only use a specific amount of resources at any given time.
8 e& j' {6 C$ S4 m/ {0 PA dedicated server would be like having the whole fridge to yourself. All of the server's resources8 l# [3 w6 p* [( l
belong to you and no one else can use up those resources. This makes it possible to serve much more* s; p' F Q7 ?$ e( f& ^& I
traffic, faster. }. o4 `4 R( Q9 y( a+ V7 z
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.& j4 T7 u3 p6 a- ~
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is, k0 ^. G7 j+ n8 N( }
here:
@7 G$ c- w9 D# e3 `http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-9 R' ^- t$ o, U V7 l' k
VPS&highlight=hosting2 g2 A& z4 k! B- m; `2 ?
Dedicated-Hosting-vs Shared-Hosting+ Q" t# n: e: x7 f# n* E
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-! M# }) m# N. f
Hosting...Your-thoughts& i' x3 C5 k( h. f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6; F/ F" v# b" G1 v, F
Hosting Providers for PPV9 e2 j$ _4 W' z6 }7 U# G2 u) F# M9 }! e. ~
Beyond Hosting
/ {- f& {* m* i( Q3 d, Rhttp://beyondhosting.net/" Y' i. o8 I- W' ]8 V8 H
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment `8 m& u) O5 i0 U1 v. J
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
* D! }8 b* y7 U; P9 @direct linking with PPV. Also, these guys provide great support.0 |9 r* @4 e3 U/ F- z2 V
Prosper202 Optimized Hosting
0 R; z9 D7 ]& X: y2 f& ^7 shttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/: l7 N$ i+ r {& q
CPVLab Optimized Hosting/ }+ e4 E" H+ f3 b
http://beyondhosting.net/CPVLab-Hosting/6 d" S6 T9 k; x/ J- ^
Domain Names for PPV9 _) k8 H- ]7 d; w7 b
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is+ m* d6 l2 a3 V) t( w2 C' g3 v- ?
where you're going to host your tracking software and your landing pages if you decide to make them.. r& b2 c% M( x5 A& D) n V- r
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic, V, }- n. z; a" b' o
bland one is fine to start with, to host both your landing pages and tracking software. The .com,, v& _) t' o2 o1 R
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
" G/ h" `" |2 i+ U n+ a7 ~& K- L$ Tterm or build a whole website.1 O6 v7 `1 I( m/ r4 [; V7 `4 L! \1 K
After you buy hosting, a domain and get those all attached to each other, the next step is to install* q; i- Q1 |/ D7 X
tracking software on your domain. This is really important, because it is necessary to track your' D9 u# u, P6 c
conversions down to keyword level so that you can optimize your campaigns. Without proper
D/ J8 i% u# f4 Ltracking, it is impossible to know what is working and what isn't.& r& J% D; X, K; c3 z
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
! ?3 {5 ~/ a, N1 f2 q. d1 i1 V) [* e. Cis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
' Q; ]2 p& K8 d+ i+ I: A, tProsper202' ~9 a, Z# R5 f3 Z2 w0 Y
http://prosper.tracking202.com/apps/
: ?- N9 w/ V( K9 i' H" rCPV Lab
4 J& e* q8 M9 W8 [9 v8 t5 Ghttp://cpvlab.com/' N8 O# r- @# k' h9 L
CPVLab Help Videos
. ~: e& r& o3 w6 N& G1 a3 `http://ppvlab.com/oweiw/oiurw/vdm.htm
' D5 P7 W' q' @As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
1 Y' X- _% q( Q- b, b A. Eindustry standard.- `& c' u( d6 A6 j5 _% j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
7 p/ s" z" o* T5 [7 J/ J, jCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from! W' A+ l- _ E/ }
good support if you have problems with your installation.
1 x( _8 P( k! R5 c' b# sTracking 202
# ]4 h8 I& ^( v* Y8 Q r' |. n/ PTracking 202 is the hosted version of Prosper202. You can create a free account and then build your* O6 M1 J, G$ U. f8 a1 X# N
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user/ o T# R, K9 J. M3 N6 e' @) K& }
area." @5 O3 H F4 W2 w" E$ w: A
If you choose this option, keep in mind that your tracking software, one of the most important parts of
" C0 S: v* A/ Q; w( tyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2029 B0 D' t5 f5 H. Z0 z3 j7 t+ m( d/ ^
interface, and their hosting., A8 a3 R& E e! _
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords: `2 \* B: a# O' ?, D& @
and targets which you are bidding on. Leaving this up to chance in order to save money could: m, v3 q) K$ r. F/ |: {
potentially leave you open to huge risk if someone else caught on to what offer and keywords you) A. K# j% p2 n4 _1 M" k
were using.; F# S. y8 X: C# C
Choose An Offer2 r# I$ c% C8 ]# v0 ^
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
6 ^0 }( }, J1 x. W, C; f5 |Lesson on Offer Selection
2 n8 b( V% O0 s" H( Uhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
& m4 W+ j( s- R$ t: aIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
! _. v" S6 U2 Q oTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using, Q6 g/ G9 s. ?: {# F7 y( K0 Y+ x
LeadImpact as the traffic source.
2 \, _( k; {7 p. xNow the best way to learn how to put all of this together is to just get started. For some variation in
# h# D8 o2 k6 G. U# F/ cthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked3 }6 ~/ R) O( Q" T
campaign.
3 g/ T' V" Z! T5 b+ U& fWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first. }( U$ K6 g. O( L& d
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
, N5 Y: E5 D, q( vthat all traffic is accepted. d* _7 X) C8 C2 D* x/ U
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
9 ~4 S- Y# ?( r. K1 D( { Q) g' |This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can3 b( D$ e. I( s9 H3 P
get creatives like banners or images specifically for the offer.( C: _) c' z' K" ~) }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
& K. `0 i+ Z0 PBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can5 }2 T" ?5 q/ {
track my keywords. Without doing this, it isn't possible to see what's converting.
! V" t7 _; E: J& s# H# G I5 A1 AIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
8 x/ h. H) s# U* K! H( v3 Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
: B& C7 F. i' j4 \8 ^. oIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
' j$ T5 V. J; e4 w4 \bottom of the page:5 T( j& H% m. n8 J' {$ ^7 ]+ o
Next, I have to cut and paste this pixel into my offer at Ads4Dough. S# [8 S* I& A$ J& I/ k
Click on the offer → pixels → Add a new pixel and this comes up:
$ R7 f, |1 p. L9 c4 ]: q; \Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
# u1 {) o& | E0 a7 P6 @" Qfrom your software into the box that says 'Enter URL of image to load'. u, Y' P( C: Q( L/ n0 U5 q( m
Once you do this, it should look like this:! A& S, z8 H" s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
5 q, \: H8 b1 G$ P' KClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
" k) i3 u* l$ D U% v3 bNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either; B8 D" @2 F s7 n
Prosper or CPVLab.
/ [: V' t( Y6 [& B( m: z
5 E8 @8 z$ {! a4 K( i1 I n0 z. X |
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