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PPV GUIDE [PPV新手入门][28页]
% C% r0 U9 x' Q* |) V详细的请下载电子书！
" H9 t. q3 a+ P" I- R4 i+ ?) `/ m/ |
5 s/ I1 S8 Y. l" Q4 b0 j4 r4 LNewbie Guide! K& o6 d ?; x4 l: u5 c
PPVPlaybook.com. p4 E2 G1 e. U" b
Tracy Shaffer
" z: x3 ^! `. N1 s0 uDavid Ford" V3 R% A" h" s0 G9 t* A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1& w* J3 v+ k' T
Getting Your Mind Right to Start Affiliate Marketing) k, w$ U$ N* X. F$ D
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
5 t" d9 [) E/ {( }9 xever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
& \. V- G: {: t; Y% _+ @% _you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing4 _* d7 i F4 _
with any success, these claims are laughable and far from the truth.
/ ^. i; A* ]/ }# w; H& y F7 VAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash, _, i8 s' P- P* c+ I0 x
flow management. The main benefits are the low barrier to entry compared to other businesses, and5 V6 G8 P0 J8 B
the ability for a marketer to be a one person shop and make an incredible amount of money with low
3 r( x2 k# Y8 L# @) D; K# noverhead.
" p. ^4 X! v1 FThe winners in this business are the ones with persistence when nothing works, who know there's
1 Y, y6 ]( @3 O; Jplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
0 p! `3 D. B! W. L* N8 PThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
' k4 O( m" V# P0 s3 B# dstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up. P* U* Z( u% M/ Y% E
Most of these things happen suddenly and without warning, and they all contribute to the amazing& g0 \0 ? y1 M6 X% u9 ~
learning experience available to anyone with a few hundred bucks and the ability to open an
2 S4 Y0 K9 w8 N: ~- aadvertising account.
; v$ K+ ?" U7 f+ l. ]: n/ KYour competitors are willing to work at this around the clock. This isn't a push button, instant business) M2 W4 | V5 y0 N0 z
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet0 {! _9 z/ q, s8 Y9 M
marketing has spent countless hours learning, trying new things, launching, tweaking, improving," \2 G | D+ F/ ?- ~
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence., t# `, z. Q6 s9 u! M. |9 `0 ~5 g
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you) d/ w7 N% W- V/ G' K0 ~: @
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
k7 ?# h1 ]" j4 `) \; }started building.
- ^5 J* S F+ rThings you need to get started:
) d, u9 U) |6 I" E* Y( X" ?1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
* M8 A4 X! l, |2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)$ V |9 i: d4 H
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)$ }2 \3 x! A; w
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
) j) v" v- j- u; LThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
4 P0 b e+ M+ q# awith PPV.
* K# q. s$ F! `$ a) a: TBasic Getting Started Definitions
1 b1 l# u1 V# tAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more _5 ^; F5 @: G
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
1 ^6 y8 {" N- ?' _% K" s" }5 Q- V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 28 f5 `9 @5 Y/ q/ f5 v
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
, M" O1 J# O& J5 I1 h! V% I( S0 ICost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate: g2 S# I3 l' U9 R! e( _ {
receives a commission on that product. An example would be the Amazon.com Associates program,# U# x! o! {; R4 ^! G
Comission Junction or Clickbank.
+ b2 t6 _5 Y% A" H! k* w$ k lCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
& ^( W; X0 a! f' q6 {2 d. X) ~an action like filling out a form, submitting their email address, signing up for a service or sometimes
, l3 f7 x: G: }8 jbuying a product. An example would be Ads4Dough or Neverblue.( E4 V) N- l, N0 J+ ]7 j
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
+ {. T8 e5 Y" O( P& caccount, getting the affiliate approved for offers, bumping payouts and just about everything else! n: a" e) ^& W$ q9 [$ I
related to an affiliate's account at the network. Having a good relationship with your affiliate manager" m6 F( @/ J5 E6 z9 z5 J
right from the start can really help you.
# J. k1 W! d% O9 }0 m) f: ]PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served: Z8 B! E. i* L% }* C
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per: I' S D/ z+ X
view, starting anywhere from .01 or .015.
8 K$ \+ }" Z9 Z* G; `In order to use this type of internet traffic, the affiliate can sign up with a number of different
. O# m" a! c5 ]: G8 z7 L& s. zcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact, b/ b) ]( v. P6 x$ ~/ z* y
MediaTraffic, and AdOn Network.
9 g- m [2 D7 c6 N, Z/ j- j; Y, e5 YDon't popups get blocked by pop blocker software?0 K8 m0 Q9 O% @
No. Popups are served in a new browser window as if the visitor had opened the new window9 K5 S3 W$ j- X$ _
themselves.
8 k5 O7 l/ w" bHow many popups get served to the visitor?& ^8 |1 Z& M; }* h4 Y, l5 m
The number of popups served varies depending on the PPV network. Some pop more frequently, D7 g3 |- \; L5 e# j
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by+ o m1 q6 d2 d7 W$ Z+ }+ A5 V* U0 i
serving this kind of advertising, so they have to toe the line between keeping their software5 w1 c- L( p E" C/ p* |
downloaded and still making a profit.. U5 H8 }4 T. z3 L; u# L: Z
Isn't this type of software bad? Why would anyone keep it on their computer?
' [1 l5 U- Z, W5 K. DNo, this type of software doesn't harm the user's computer.
/ i, r- p# ?& x5 t/ mCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,' x, x8 c& f& U9 h z- _8 _
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
( m1 j- U% f6 H( q3 N) {- |that they can continue to have access to the incentive.
/ T8 p' Y/ B) `/ q9 k7 R# l6 w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
e% Q+ l0 H8 r. D! D0 p0 WHow to Get Accepted into a CPA Network3 E: [. B; E$ B$ f- I+ Z! Z
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place }6 u1 E- M+ N
to start looking for networks is Offervault which lists offers and lets you compare payouts across
* }# T1 D0 e- {# vdifferent networks.
0 ?% r# v5 e3 _( V- Y( ~6 R6 kOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
8 A3 k2 j0 D* c8 X' Wapplication and be as specific as possible about your promotion methods. Usually some time after
& T* c8 b! A% V) g# z5 M9 Ureceiving your application, the company will call to interview you. The phone interview is a critical: R% `* y# z) g! ]
part of the application process, and most networks will deny your application outright if they can't get; \6 Q5 }( G+ t/ \
you on the phone.$ [ N9 S9 s6 l) ^. _
Often, the person who does your phone interview will actually become your affiliate manager after! ]8 I n# I8 E. [$ L" A: D, ~
you get accepted, so it's a good time to put your best food forward.
$ e& @6 F5 I7 y: r9 [) VYou might not relish at the idea of someone grilling you about your internet marketing methods over
; K, ~. P/ Q0 \, m* jthe phone, but trust me, this part is critical. Have answers in mind for the questions:+ ]1 j# N' @1 d* @
What methods do you use to market offers?, W' t2 j/ @# Z( N
Do you already have a website you will be using?
9 R( W- u5 K" z- J$ X3 Q9 IHow much is your advertising budget?
( c* O* x( c1 SWhat other networks are you a member of?% @$ U# s" x) c# p2 N2 M
Who are your affiliate managers at these networks?3 w1 D% ^4 J1 n; f/ D' P8 C2 q
Do you use social media (Facebook, twitter, etc.) to market offers?2 p4 D* {0 M- u$ {# }. ?6 Q
How much traffic can you drive?; _8 ]9 P8 R4 I& {. d4 @; ?/ r
Do you have a personal recommendation from anyone who is already a member?
; w( ?- ^% \- t) c$ q' Y' gOnce you provide satisfactory answers to these questions, the network will approve or deny your
: ?( P: x7 y' ~: T+ c8 ~9 Wapplication. If you get denied, just keep applying or call someone on the phone and try again. Be0 [# K" M2 o( t) {& f$ V
persistent. Also, getting a personal recommendation from someone who is already an active affiliate; O2 S! z* D/ q5 K( R; C
for the network can be helpful.
# d D+ C( V s) x9 `To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate2 J) I2 B, q% V- i- a, c+ ]
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network9 f2 v6 e$ |+ l: L: O2 ]
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
' L% D' i4 C- J5 r) f6 t2 P, U9 Vpeople can open a lot of doors as far as networks are concerned.
5 r. N+ Y" ~( b3 t% }3 L. T# aAfter You Join a CPA Network
) T ?8 r1 Y y* G! ]Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
7 ]. Y7 E0 e3 D: Tand make an attempt to get to know them a little bit./ @% G9 k3 Q; w9 l
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their0 n( w# \9 |5 z8 h
weight in gold. Start feeling them out from the start and try to get to know them. Once you get' L3 r" r; O0 R. m1 w2 f/ b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 42 o* n3 E r7 ]
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout0 L Q. a8 k3 `1 x
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus/ M% l2 A n3 n
email.# t- I* J" R- b' [3 i
For more helpful info about dealing with affiliate managers, check out:8 J. l3 D) I# o- F" O2 N9 z
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
1 g1 f) B$ Z0 ~, ?& Bhttp://www.mrgreen.am/affiliate- ... iate-managers-want/2 z/ X. @9 \& m! @% O' J Z4 \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5. N- C3 v! j% k& W3 Y' ^! p/ |% }
Set Up Web Hosting7 {3 o3 G W/ S) n+ z
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said4 [+ o8 m9 h$ h9 N( M) a5 Y! I
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
6 | l, o0 T& Dhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with$ g7 b/ S2 [* @1 G8 u! A
whoever else is on the same server as you.
6 J0 _9 ?0 z' A& M4 F6 bSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
: e' s# K6 i* \enough that the visitor can't close the window before your pop up is even shown. You have about 3
# l, C6 [3 k4 w! Z" N8 d3 zseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
/ L$ Q# g5 O* U1 E! c. y8 j* y, dTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
: W& p" D5 G- C( o9 R2 P$ phouse full of roommates (hosting customers).3 R% X/ p; G/ V; ^( A7 H. @+ s$ S; m
In shared hosting, this is like having roommates where everyone has no specific designated area inside7 W: Q* @0 R5 }+ Y* @% u! x9 Z) w$ y
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
4 N: ^) ~0 m2 n M6 w2 k& Cfit.
, m2 ]: F6 k1 a" h6 JSay your roommate brings home a large turkey. They will then take up more of the refrigerator than$ y8 I6 G" v1 O9 m7 S( X
the rest of the roommates, by virtue of simply needing more space and resources to accommodate. [0 d. [& q3 \/ X
their food. Everyone else's food in the house has less space to take advantage of.
7 u; Z( T) X. [/ x& i0 FIf you have less server resources to take advantage of, your ability to serve popups will slow down. For* d- A' x* E7 V. a; e
any type of hosting this is a bad thing, and especially while running PPV traffic.* u; `# e" c; M" {9 v8 E) T( m
In the case of a virtual private server (VPS), everyone in the house has their own designated space3 X) p s' _; y2 K" {9 M2 M$ o
inside the fridge to put their food, and other roommates can't come into that space. The server is( o6 M! ]2 ~" V, X6 ]* d* g' n, ]
partitioned, so that each customer can only use a specific amount of resources at any given time./ @2 a4 O/ J% `0 ^' v
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
3 S. e" M5 U/ q- b7 X* Z% vbelong to you and no one else can use up those resources. This makes it possible to serve much more) b& o$ L& o4 b3 v- n$ r. [, P
traffic, faster.
& u X3 }- C- j$ D1 I0 V5 uAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
- J2 ~7 z8 ^* O/ v; EAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
6 W7 C# t8 k; o# Ghere:8 b) w {1 Y) u$ f& J
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-( |. W# Q/ [4 z/ N
VPS&highlight=hosting
, E- O+ B# ~7 N' U% m/ \& ?Dedicated-Hosting-vs Shared-Hosting
% v0 `& F6 g _: S/ q5 qhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-) W: _ O o+ p! j( c! r3 u
Hosting...Your-thoughts
( l) P6 C7 @. F/ ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
1 O3 M) W; q$ M CHosting Providers for PPV! d8 w3 ^$ E% {% C. d0 G6 C
Beyond Hosting# s# t& k3 b+ ^2 `2 p
http://beyondhosting.net/+ X1 S! C# _- h8 b, m: {
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
5 P- N. @! K1 [- H$ mreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when1 ~; E1 h" H! h) t
direct linking with PPV. Also, these guys provide great support.
) K2 I( x& T. I5 ~) QProsper202 Optimized Hosting
/ F) T2 o1 ~- H. Bhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
$ i: W7 v$ G+ Q3 ~CPVLab Optimized Hosting
0 X/ ]; x- U J, W; fhttp://beyondhosting.net/CPVLab-Hosting/$ c" _6 O$ L4 R7 r- x
Domain Names for PPV5 j3 J' d( q6 Z5 i! i( L
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
) L3 C4 x5 N9 Lwhere you're going to host your tracking software and your landing pages if you decide to make them.; t, e3 y% l; ]/ g+ F; L
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
+ Q5 m) z' Z- v0 Abland one is fine to start with, to host both your landing pages and tracking software. The .com,+ @( h8 _, L; U- \: T
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
7 Z% q. R0 h& ?+ ?term or build a whole website.
$ x6 v5 O, |9 Q, g2 iAfter you buy hosting, a domain and get those all attached to each other, the next step is to install$ D7 u- W. |+ _
tracking software on your domain. This is really important, because it is necessary to track your
7 [2 A& }( y- p: Gconversions down to keyword level so that you can optimize your campaigns. Without proper {7 K/ N; H& S4 m+ m
tracking, it is impossible to know what is working and what isn't., Y' F& g! l; B- s. s
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software% T/ y. L+ v5 e" |! O5 y& F3 J
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.) z/ O: K/ X2 _& i9 Q
Prosper2023 ]7 M5 A! \( g4 p
http://prosper.tracking202.com/apps/4 L% ^" s; ?0 n" o0 i; |* s
CPV Lab3 T/ Q1 f8 T" e9 }
http://cpvlab.com/7 u" Y5 g; B2 R( S1 X! c
CPVLab Help Videos
* g& S4 j! N& e2 Ghttp://ppvlab.com/oweiw/oiurw/vdm.htm
/ b: K, e9 p( K& }5 JAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an: p1 q" o6 c, U* l! G# K
industry standard.6 e/ F8 s/ z( y' V8 ]5 L" B9 q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7" x$ r4 N! y4 c& V$ v7 L
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from4 V4 `! D2 h0 P9 a8 N
good support if you have problems with your installation.
, @6 T3 S7 A/ M' |, ] l4 nTracking 202+ r& C! d/ F% m8 y3 p# e4 ?! m
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your) o$ T, _: X% M/ X
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user: X5 M) w$ D- p* ^
area.
5 R+ c3 ?# |+ z+ C9 yIf you choose this option, keep in mind that your tracking software, one of the most important parts of
) C: G+ Z7 d& U: `! o4 Hyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
( n. M3 H# J6 tinterface, and their hosting.
9 B( U9 i; e' c& _Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
_; q# Z& X& m( Rand targets which you are bidding on. Leaving this up to chance in order to save money could+ f) T/ [: n1 p3 _
potentially leave you open to huge risk if someone else caught on to what offer and keywords you r2 W- Z" c3 a, R4 G. o
were using.
! }1 a" r- G/ C) y: {! ?Choose An Offer6 I) A1 o) }7 U& u5 m
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.% h+ K$ o9 {: n4 f( I1 E! h
Lesson on Offer Selection& P6 n* B# Q K
http://www.ppvplaybook.com/forum ... on-Selecting-Offers+ Y0 b+ ]- g' n0 \
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
' X2 E) z/ |7 ?0 E2 y; sTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
$ m2 M' a5 i% j! ZLeadImpact as the traffic source.8 N) u2 F! q; i5 ^, s' f }
Now the best way to learn how to put all of this together is to just get started. For some variation in) X5 ?6 {8 V8 K5 Z3 K- A7 q+ v
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
, Y7 o9 m2 ]( z# V* b+ P0 Qcampaign.
1 f0 T5 z! r3 r4 W6 k7 xWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first+ i/ Q. g, N% H: F5 G0 F
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
2 a1 ~) Y; _* l% d) Z; ^that all traffic is accepted.
3 q. f7 d6 s4 K3 S3 fFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits./ ^4 C q# y8 p& g; W
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
3 n( K, a: _) r( g) Jget creatives like banners or images specifically for the offer.5 X1 D. i" c( l+ N& u6 n/ g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8( S* {2 k6 m) v# O+ u% I$ I. z
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
( Z" [; c$ v: utrack my keywords. Without doing this, it isn't possible to see what's converting.
: ~! L: h! W5 p5 qIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
( o8 f6 l1 r/ g% h# W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
" ~# Y( w& L o S7 n: t2 lIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the" n8 g/ o" J# |$ k
bottom of the page:0 B$ j/ l# t6 J9 x
Next, I have to cut and paste this pixel into my offer at Ads4Dough.* g ]( g6 `6 y1 L5 t5 @ I% T
Click on the offer → pixels → Add a new pixel and this comes up:$ S* v+ B1 U: h- l
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL1 G c0 l. `4 Z, B, r$ T
from your software into the box that says 'Enter URL of image to load'.3 f/ h' l6 x3 m1 d' C& f1 r
Once you do this, it should look like this:
* l7 P% S! B, n5 f4 C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
4 \! D, t2 o( [! L, M( j' |4 D8 {Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:/ g( F) n/ B* k+ c8 f w) `; r; [
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
1 B2 y2 |4 @9 s- N6 [2 Y& [Prosper or CPVLab.) | P+ I% C" K$ \0 X
# t9 R2 \, R _/ R/ K) U& U |
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