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PPV GUIDE [PPV新手入门][28页]+ n# a6 @' G; X' m: f8 a
详细的请下载电子书！2 L* t: |4 M( v9 Y; V! S3 q
- m5 E) p( S1 q8 ]! i7 s7 M7 j
# [: p7 a3 p# Y1 A
Newbie Guide4 k5 T' [6 z2 I+ J/ K3 z
PPVPlaybook.com/ G0 M/ N% ?! N4 ?
Tracy Shaffer! N; c F3 n" Z) K
David Ford" F1 x1 M$ P7 ?2 Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
3 {+ c4 I# k9 s v% ]9 wGetting Your Mind Right to Start Affiliate Marketing
1 `' l( g( {" OThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
A) d2 `' ]/ ?ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
/ _# b0 q& n6 J( K& l1 Zyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
% ^. `7 W$ w# b, N7 ]* q1 O+ e0 ]with any success, these claims are laughable and far from the truth.
S" _# ]0 X l6 y( FAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash) R& O/ D$ k. U) F' J
flow management. The main benefits are the low barrier to entry compared to other businesses, and
) ]/ T3 @0 u, c: H& fthe ability for a marketer to be a one person shop and make an incredible amount of money with low
. y: c$ ?& P3 |, x3 j& l! p* ?overhead.
^5 b x7 ]) T2 R( i/ F# oThe winners in this business are the ones with persistence when nothing works, who know there's8 S# M- ^8 t+ P7 n# Z
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
. q( s p) {+ u- Q1 _# F, KThe cold hard reality is this: virtually everything in the space is changeable, what worked today can/ t! O8 b' V% P$ w/ w
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
# n* i) \* Z$ L3 nMost of these things happen suddenly and without warning, and they all contribute to the amazing# g- q9 y& @. ?$ T0 R/ G! g
learning experience available to anyone with a few hundred bucks and the ability to open an b: I C+ _7 g' n) W! a
advertising account.
5 D5 |) o; W' ^: P( w7 o# N! R. hYour competitors are willing to work at this around the clock. This isn't a push button, instant business; W" f G. m2 ?
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet% L( p. \$ g' y( D ~: j8 N+ s
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
2 B1 D/ a3 s- R, y. B0 T) rtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
& K1 k: g: V: [& y9 I1 CWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you; e3 y/ a- f `! h* u5 a: X
started building PPV campaigns right away from start to finish. With that said, time to jump in and get: F9 Z1 u) }: V3 ^2 N7 |+ A, x$ O9 E
started building." [ g3 G/ }+ y6 m5 w, h
Things you need to get started:
; E7 N/ ~) p0 @4 r2 {1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)% h2 v+ e6 x/ `, {% Y. y
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
% _9 G2 {5 _- E3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)7 j$ r# Z0 V" d. U$ G7 o; l" r; e
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)5 o2 u, ^7 ` o b2 e
This guide describes from start to finish, how to get started in affiliate marketing by running traffic, F8 Q7 Q/ e1 O" n
with PPV.
, t' P2 j$ e; H# F1 b# a# z) x9 f; VBasic Getting Started Definitions; E7 B6 n- h u. U5 i$ e" H0 ]$ E
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more! c7 d5 p6 X0 {( h
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main$ ?) d# T& X$ X T) R# ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
+ [+ p- |, U1 i3 U) stypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
1 M0 x* Y( ^$ n. e, u. {Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate5 ` a1 d9 C; K y: L6 m
receives a commission on that product. An example would be the Amazon.com Associates program,
; e% h: ^! I7 \* ^Comission Junction or Clickbank.7 D2 l. \* s- @9 _
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
. [) s2 j j7 s3 G4 {$ zan action like filling out a form, submitting their email address, signing up for a service or sometimes
: u5 P- k. ]3 b5 Dbuying a product. An example would be Ads4Dough or Neverblue.3 Q! J4 N& v7 |; W7 h
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
, t ]* p* _" C. laccount, getting the affiliate approved for offers, bumping payouts and just about everything else" I- |( i8 q( U7 v( O) f4 ]8 L
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
. s+ Z& f" s G/ o8 W$ k7 ~7 x b2 Yright from the start can really help you.
5 A" `" ~) d a$ h* d6 ?; QPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
' I# o% H2 v$ a8 v$ d% {1 f* ?in pop-up form through downloadable software on the visitor's computer. The advertiser pays per- L$ U! J h# U
view, starting anywhere from .01 or .015.5 \3 ?0 a0 M6 y" c, {$ n
In order to use this type of internet traffic, the affiliate can sign up with a number of different
8 r# _' p! t& y: a" _/ Jcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,4 Z% F: `- G; m! I% S6 @
MediaTraffic, and AdOn Network.
- M9 l2 N0 G0 [0 E6 s' A% IDon't popups get blocked by pop blocker software?
8 W; t: V6 g* QNo. Popups are served in a new browser window as if the visitor had opened the new window
* ~) @4 K- z$ y% Lthemselves.0 W7 y" Q! u1 R4 i% \# H+ `! b) k
How many popups get served to the visitor?
+ Z* [0 V G: {4 G- AThe number of popups served varies depending on the PPV network. Some pop more frequently! [$ x" l: B" e* V0 }" t, h
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
; D' @1 h7 d' P- ~serving this kind of advertising, so they have to toe the line between keeping their software7 p% ]# Z' \# K) w9 X
downloaded and still making a profit.( b! W! F, p+ L- Q4 a3 R: ^+ _% l$ g0 A
Isn't this type of software bad? Why would anyone keep it on their computer?1 G) {( W+ P- V5 Q7 Z$ q* a
No, this type of software doesn't harm the user's computer.4 s( [1 X7 l) A6 q# Q+ j$ S. {" G; E
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,- g" o8 g. c7 G( I* `
toolbars or videos to place the software on their computer. The visitor keeps the software in place so1 ^$ B v. `4 ~, G4 _1 \, v
that they can continue to have access to the incentive.% e# ~5 \& `7 a& T. A, T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
5 I# H% d: z) g, M% |How to Get Accepted into a CPA Network
8 g3 z9 H0 L! BIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place$ F* A) g/ b5 B" f& S+ O- Q4 u6 ^. @
to start looking for networks is Offervault which lists offers and lets you compare payouts across
8 G [2 W! R& @& U) c$ [2 ~1 g3 ^different networks.
9 d" W; S6 c5 G6 L7 VOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
$ V; b4 B5 O3 b7 Zapplication and be as specific as possible about your promotion methods. Usually some time after s7 A: i1 |2 O
receiving your application, the company will call to interview you. The phone interview is a critical
6 m) @ f6 }7 `part of the application process, and most networks will deny your application outright if they can't get8 r9 d, g, ?7 ^! j6 g
you on the phone.
3 C y( M! X) W8 S$ POften, the person who does your phone interview will actually become your affiliate manager after& R0 p8 c: d1 ]' s/ U8 q9 w
you get accepted, so it's a good time to put your best food forward.; K: J+ K" u# x: c+ n) G5 S
You might not relish at the idea of someone grilling you about your internet marketing methods over
# N1 S3 b* p0 m( v6 l- {$ B. lthe phone, but trust me, this part is critical. Have answers in mind for the questions:
7 T, Z! c, \, x. ]& [) N8 TWhat methods do you use to market offers?
/ U" k( R; a: _0 gDo you already have a website you will be using?
; Y! _! T7 y, @% d% ?5 D+ J4 BHow much is your advertising budget?& d# u1 H8 ^- D) S0 P
What other networks are you a member of?7 W+ Y1 o8 W/ X$ n" _, g1 k
Who are your affiliate managers at these networks?3 o! i+ ^1 w( d
Do you use social media (Facebook, twitter, etc.) to market offers?- D: X0 n! K* B x' Z1 @
How much traffic can you drive?1 d% B! G; h5 G- P4 ]0 v+ J# d/ O1 E
Do you have a personal recommendation from anyone who is already a member?
, ?! G+ g% C& J1 Q: `Once you provide satisfactory answers to these questions, the network will approve or deny your
% [$ E; s5 q: q4 f2 Y5 capplication. If you get denied, just keep applying or call someone on the phone and try again. Be
' m4 l6 n9 g+ g6 ]5 G9 o8 a6 \persistent. Also, getting a personal recommendation from someone who is already an active affiliate
# s. z5 X* r, ~6 y; Yfor the network can be helpful.
4 l! q! p# | ^+ b) Q5 G& C, JTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
. a' ]* _- Q* dSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network6 B- i' \( T9 L* F* w) R" s
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
- `6 U* \7 a1 b" d( G' @8 qpeople can open a lot of doors as far as networks are concerned.) b; d" m2 L" L
After You Join a CPA Network9 y, ^; E: [* y' p" i2 P
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
( h$ O$ C* h9 I5 G. k( iand make an attempt to get to know them a little bit.
& S* M0 ~6 R- J3 pFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
1 H" H8 n& ~* c: [ N4 A! Iweight in gold. Start feeling them out from the start and try to get to know them. Once you get
2 z/ Y3 s2 I3 G/ ~' K# l' D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
2 E3 ^1 q+ R+ `+ |2 E; @5 j: blarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
9 p W3 S/ U' S/ g# Vbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
9 n; |! v* H7 lemail.! V# M# f9 w# H% D9 J" g( G5 t
For more helpful info about dealing with affiliate managers, check out:
% S6 H. d' w/ r6 V' _http://ppvplaybook.com/blog/musi ... -affiliate-manager/
5 ^$ v: V% r+ n& p" U8 ]3 [http://www.mrgreen.am/affiliate- ... iate-managers-want/6 J# ^4 r1 d: a5 @; a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
8 R: l4 z j# n, g$ dSet Up Web Hosting
, o2 s% S2 R. @2 A0 \+ R5 D8 [6 fGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said1 Z* T* u8 h+ k6 W' j
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
* j" ~: r0 _/ a: f0 d+ a% ehost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with7 w1 R! `$ s$ n/ C+ z
whoever else is on the same server as you.7 i, A! Q: t* @
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast2 }# ~) q3 @( N6 l) c
enough that the visitor can't close the window before your pop up is even shown. You have about 3+ G, \9 ?* D* i, m5 }5 O) F, b
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
) d' @$ o3 y( ~) |5 wTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a3 \& W2 G# ^* [2 u+ K
house full of roommates (hosting customers).+ l( |. y, `3 H% V. e3 |. _+ c0 _5 d
In shared hosting, this is like having roommates where everyone has no specific designated area inside+ `$ z1 e- u% y
the fridge where they are supposed to put their food. Everyone just jams their food in however it will0 ?+ ^# J/ E9 t. O( J# x
fit.
4 Y- Q$ i9 Z6 p% {Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
$ w+ K l0 J" d, Xthe rest of the roommates, by virtue of simply needing more space and resources to accommodate& W& Q' X' C( p- I, w
their food. Everyone else's food in the house has less space to take advantage of.1 |" _0 R9 u- \7 a" q9 c3 Y
If you have less server resources to take advantage of, your ability to serve popups will slow down. For d' M9 o$ ]9 \! b' O: F" ~
any type of hosting this is a bad thing, and especially while running PPV traffic.! I$ l9 y6 a0 o8 w( I
In the case of a virtual private server (VPS), everyone in the house has their own designated space
! g3 B% F6 `' q( Qinside the fridge to put their food, and other roommates can't come into that space. The server is% O. X9 k1 q! X X! z+ r; Z
partitioned, so that each customer can only use a specific amount of resources at any given time.
: R6 Z7 A! t3 |% r: AA dedicated server would be like having the whole fridge to yourself. All of the server's resources
v8 v s+ {5 U" d4 vbelong to you and no one else can use up those resources. This makes it possible to serve much more/ Z, }! W6 b) L4 a4 a" y
traffic, faster.2 ~- r0 Y2 W. R: o; X
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
8 r2 \0 L3 O& q0 |# q) W1 j% lAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is4 R7 m: s" D, S, _( ?' ?
here:
! g1 }; L! W. n- b. L8 whttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
) \# r. S) {0 G$ c7 ~VPS&highlight=hosting* G% {4 p1 E% _7 y, L
Dedicated-Hosting-vs Shared-Hosting
$ ?0 r: b/ ]9 L, b- X% s* b2 `) u0 Vhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
) y* G, ~ b# _2 \. |Hosting...Your-thoughts/ f( f7 Q6 h& f: c, i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
& `* {2 h3 Q0 d o/ F: eHosting Providers for PPV
5 M6 b ~4 i/ _, aBeyond Hosting
; O6 d/ y* o5 K2 hhttp://beyondhosting.net/
; Y l% B; O6 l. w% W9 JWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
& l8 {1 A% F4 f6 d. c7 vreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when' s# n; ^ ?# d8 N$ i& t( Q
direct linking with PPV. Also, these guys provide great support.
5 w1 }7 h6 d6 U; m, o( ]Prosper202 Optimized Hosting b+ N" k, Q& T; e% C
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
' ~; `6 E; r# F) _+ wCPVLab Optimized Hosting
+ Z. A& Q s$ B) V8 \http://beyondhosting.net/CPVLab-Hosting/! @8 B$ s$ B1 q& L% n
Domain Names for PPV8 C1 K% K9 F; k6 s1 H# r' t
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
- D, u! t% s% V5 jwhere you're going to host your tracking software and your landing pages if you decide to make them.6 W$ T; H) i& V- P# [5 H& o
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,! D4 k* x1 G0 }( k9 h- W6 C
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
5 l/ _. A m \.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a. r3 ?# C. a# }" T+ P& h
term or build a whole website.5 x6 @& D$ g' l; `& E3 o6 z( K2 x
After you buy hosting, a domain and get those all attached to each other, the next step is to install
3 L1 W* j: N, ^) v& F+ h; mtracking software on your domain. This is really important, because it is necessary to track your
# ?# Y3 h/ C$ u+ }& w+ S2 [conversions down to keyword level so that you can optimize your campaigns. Without proper
0 X3 g: F+ J- {tracking, it is impossible to know what is working and what isn't.
+ O* d1 Q2 @) x$ KTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software6 D) o5 |; W) q# t
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.! ~; |& j, h; Q. s( e9 k
Prosper202: q/ X6 N/ c- l# X: |
http://prosper.tracking202.com/apps/7 S+ U4 \0 U$ } Q4 R7 m+ \$ o0 P
CPV Lab
* r2 U' ]' r( l/ h6 e& D: N2 Yhttp://cpvlab.com/" t( i( l; _! f, v d
CPVLab Help Videos
( S& F' s( P6 whttp://ppvlab.com/oweiw/oiurw/vdm.htm
% j; ?0 ]3 A+ U3 Y8 d) _1 H- TAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
- m0 Q* Z' C- lindustry standard.
2 A, N" @. C8 Z" r. j# t n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7* a, \) Y2 T+ C3 |6 m/ Y7 v
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
8 V( E( `9 W- y9 L) e* zgood support if you have problems with your installation.
$ Z3 o; v8 _) `" JTracking 202
+ z" n7 Q* t4 E1 f; x1 J6 C( b. zTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
1 d7 _$ B8 b- I, g; A/ Lcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user( z8 L! B8 x/ U5 } R
area.
0 O. `1 {6 \3 ` G' _+ q0 A% e4 i; pIf you choose this option, keep in mind that your tracking software, one of the most important parts of. _& \# z' n) D' b! y w' k+ b/ a. Q
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
& {, j- \4 o3 @9 ?interface, and their hosting.) \4 R. |$ `2 _* a8 N0 ]- `9 p% [
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords8 ~% I* i4 X7 p' ?( F) _
and targets which you are bidding on. Leaving this up to chance in order to save money could, @- @8 u) H7 s$ @0 `) L `
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
( q2 w6 P! D& q# {' Ewere using.# J0 \2 A$ [* F* ^# m: M+ q
Choose An Offer$ D" i2 K/ a+ W6 @: n: l& }
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.7 S( f& F& C" m4 b9 ?. H
Lesson on Offer Selection
7 w/ e* X& X' L _1 V& ~! ]http://www.ppvplaybook.com/forum ... on-Selecting-Offers1 ]. @/ |/ V4 G8 u' t
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
f, t5 P9 t$ Q% N0 NTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using( n2 `) V, l% |# ?: U# `
LeadImpact as the traffic source.
* _7 C2 {% w( z7 g0 ^Now the best way to learn how to put all of this together is to just get started. For some variation in
p" T# a! ~7 Uthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked1 n6 d4 B. P( x: m1 z
campaign." e: f$ u8 F8 w/ N4 o5 N% [
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first/ Y, R; S. ?: [( P
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
, ^2 [" J# ?/ V' C+ _that all traffic is accepted.
% i5 E9 B n$ c0 i7 y. ?First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
* l: r- k& C6 V- o$ C& EThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can' L- @3 a, ~7 |5 i# k) M
get creatives like banners or images specifically for the offer.3 L$ F: J7 D0 v1 a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
" q7 ]1 x, J# o4 p ^Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
Q# o$ w" Y3 ntrack my keywords. Without doing this, it isn't possible to see what's converting.: M) B, E) S; b7 r' m' T1 s9 b4 D
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:: F: j7 V7 F% y. T; u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9: F+ r G/ z& o: ]% _) n) v
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the3 ~0 C+ N3 |: g5 \( q% D! q
bottom of the page:
) V9 C# b7 R, H: r1 o7 _5 r u) p/ qNext, I have to cut and paste this pixel into my offer at Ads4Dough.9 F& F8 j* |; n% i
Click on the offer → pixels → Add a new pixel and this comes up:
8 _0 T; Y5 u7 g+ tMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
0 {( T( y& }% [: Gfrom your software into the box that says 'Enter URL of image to load'.
8 ]- N0 h( z2 X% m4 R3 OOnce you do this, it should look like this: k8 E; i7 y; r0 ~8 Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
# [3 c' X8 B8 u8 P3 iClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
9 ~! Q2 q. b" ~& Q) F' H! q: e9 g8 ANow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
& j6 a$ q) E# [Prosper or CPVLab.
- h9 Q4 e2 m5 Z3 E L9 x6 l+ d3 z9 T" J9 o$ ~$ L* F3 g
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发表于 2012-12-27 18:47:17
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