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PPV GUIDE [PPV新手入门][28页]( {! H) h$ b/ a& @+ B/ L; a5 d3 f
详细的请下载电子书！
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Newbie Guide
, [) Y3 _6 A {% M# yPPVPlaybook.com l% U2 k5 N: i$ G& l/ o4 R: q
Tracy Shaffer
" m. {9 x# O0 E b6 h. Q- V* O! JDavid Ford a4 X7 q! h4 U& p' F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1( U3 S: v3 E) C# @
Getting Your Mind Right to Start Affiliate Marketing7 g6 x7 w3 S) B3 @6 z
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an! `# Z7 l, g! E2 |
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where6 c2 v8 M# H% v8 G2 A- B
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing T) a5 a \! v
with any success, these claims are laughable and far from the truth., u/ \6 l1 L |( I" o8 l" J
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
- _/ T$ B W# B( G" Eflow management. The main benefits are the low barrier to entry compared to other businesses, and6 \7 B% Q9 k' R' z
the ability for a marketer to be a one person shop and make an incredible amount of money with low
5 N: X0 a' C0 ]+ qoverhead.
* P' Z# c; J0 \; Y0 t) [! j) cThe winners in this business are the ones with persistence when nothing works, who know there's
% o8 s% w3 x; D) B! Xplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
& K n3 V3 G! d! t3 CThe cold hard reality is this: virtually everything in the space is changeable, what worked today can/ j% L9 v6 _: C5 u% C
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
; D7 C* k. x1 w) v$ ]Most of these things happen suddenly and without warning, and they all contribute to the amazing
$ \ j) }4 {% x$ {4 P2 ` I: Blearning experience available to anyone with a few hundred bucks and the ability to open an0 t% v' N% F% [$ X$ h0 v* _; W+ l
advertising account.# w, I3 X/ Z1 Y1 {; E1 O
Your competitors are willing to work at this around the clock. This isn't a push button, instant business% V2 _0 j( r |; Z3 B$ X" k' L f
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
% B& U0 D, f: t; Mmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
0 O+ N0 l' i" r) m% C( d7 E% Ztrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.% Z$ A) [1 J2 k+ Q! r( n
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
6 o0 ~7 L" x \. Gstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get* { ^# W1 w0 i I& v+ {
started building.
& n% B& D, b/ A5 R- v8 CThings you need to get started:7 w7 ^- C: w( M8 Z/ o
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator); z8 Z. D p+ Q- k( J
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue); U6 z0 J% ^8 a6 O* Z: ~- M! q
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)$ R, @+ ]1 H9 J: h1 W
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
/ q3 r. N: C+ m; ~5 oThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
: R+ A7 v+ o! Y6 U8 Rwith PPV.1 ~7 ^; q z/ e. r v) d
Basic Getting Started Definitions3 E0 ?; V8 P" x+ n; Z5 t0 i
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
( x' k) I# J( S+ R0 daffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main. E3 `& A" p3 V) l3 |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
0 ~. ~7 ]! x7 k% `2 i( etypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
& f5 n2 J3 A. o9 X& f; Q3 ZCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
* Q2 b9 T0 |/ m; l; \ E+ a. l+ a4 ?receives a commission on that product. An example would be the Amazon.com Associates program,
7 ]; d# y: d8 z( S4 aComission Junction or Clickbank.
9 l4 u7 k" }; N J0 f8 }3 J- BCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
/ J; g2 z5 P1 [* Z7 Man action like filling out a form, submitting their email address, signing up for a service or sometimes
+ a1 _/ t, \8 @. K$ x& Y2 {* abuying a product. An example would be Ads4Dough or Neverblue., y+ E: L( [8 }1 f6 X4 g8 C/ K* A
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's/ A: O+ H# x0 h2 z9 m8 `2 n
account, getting the affiliate approved for offers, bumping payouts and just about everything else
" O8 g" k" n4 `" Grelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
& k: v( I Z- Hright from the start can really help you.6 @) T; r# ~. ?% m! i1 a
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served! q9 }" `6 F( P! _: l8 E
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
- ~' ^+ ]# N& cview, starting anywhere from .01 or .015.% d M5 R% B. o0 r; ~7 _; f
In order to use this type of internet traffic, the affiliate can sign up with a number of different. N! m. T, i: a$ _
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,: S a' |/ S" T5 T1 p: c2 b; S
MediaTraffic, and AdOn Network.1 ~/ d6 T& m3 S' l. t
Don't popups get blocked by pop blocker software?
, Z4 r8 ^0 M8 e' J; O& FNo. Popups are served in a new browser window as if the visitor had opened the new window: E( ~, D/ w$ X ^
themselves.( \4 X! }7 f: ]/ y% y# x+ r9 y5 e+ Z
How many popups get served to the visitor?
( n- y- g- R% U& G. XThe number of popups served varies depending on the PPV network. Some pop more frequently# y7 |1 l' B0 t( _8 X/ b
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by7 P5 C3 ?; j8 @6 \
serving this kind of advertising, so they have to toe the line between keeping their software
7 @" c. P7 ]0 ddownloaded and still making a profit.
* G4 |% D2 W9 ~" L6 R9 L% n, \2 sIsn't this type of software bad? Why would anyone keep it on their computer?2 D9 p3 ^& d' q/ @- e A
No, this type of software doesn't harm the user's computer.5 ^' S/ B0 U; w. @; c, R
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,; X5 M* s. [) _6 t
toolbars or videos to place the software on their computer. The visitor keeps the software in place so) u+ u# e: Z/ c! a u
that they can continue to have access to the incentive.
6 y! S" R7 x1 x2 W2 X) |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3, b1 Y# A. B4 l0 L' y
How to Get Accepted into a CPA Network
3 i; F, E. Z2 j: y5 qIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
4 _. w: \" L5 O7 {9 M; P" P6 rto start looking for networks is Offervault which lists offers and lets you compare payouts across
/ M1 i) ?- z& adifferent networks. }; ]" B1 f) G. y
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)0 C& g% X1 |4 Y3 P- n
application and be as specific as possible about your promotion methods. Usually some time after
+ c7 S. Z! n- n$ ^: Vreceiving your application, the company will call to interview you. The phone interview is a critical. J* W+ b# l5 h) _6 u
part of the application process, and most networks will deny your application outright if they can't get" c2 d v3 r: }, V9 e
you on the phone.6 \' a" T: ^ G4 W9 M
Often, the person who does your phone interview will actually become your affiliate manager after
7 x; N) \, M2 g4 U, ^you get accepted, so it's a good time to put your best food forward.
7 ?% e# V$ b4 Q6 z, o- F% m& u: m& yYou might not relish at the idea of someone grilling you about your internet marketing methods over
# G4 }/ h5 Y6 c0 n7 k- @the phone, but trust me, this part is critical. Have answers in mind for the questions:. L' j. K, K' z% R5 M5 g
What methods do you use to market offers?
- Z$ ?. ~6 p% r# f5 ~4 @( GDo you already have a website you will be using?
. y- L. N( F( L, A1 ?How much is your advertising budget?5 c# b5 w" C+ f, d$ T* m- _; p3 V
What other networks are you a member of?
n0 U3 a9 h( V% K. u9 ]. ]Who are your affiliate managers at these networks?. a0 R, i$ I6 Y8 @9 K" N
Do you use social media (Facebook, twitter, etc.) to market offers?
6 A0 Y8 t5 u5 x: C0 P% o5 gHow much traffic can you drive?
; g* D9 a$ @ c/ T0 m7 ]' ~% iDo you have a personal recommendation from anyone who is already a member?
9 J7 P" r! s- d* x" C8 EOnce you provide satisfactory answers to these questions, the network will approve or deny your
1 n3 s* O8 B2 t% l2 {- Fapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
$ T- g+ Y: `4 B5 x. ^, Gpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
6 d6 B9 W3 D" U0 z! ]for the network can be helpful.8 }( \8 e5 p- }4 U: }) z4 [8 g! O
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
2 @$ W# j( Y* xSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network+ ^! Y; i5 j6 A2 c" @3 R
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know! }" v+ X) g0 G& p M
people can open a lot of doors as far as networks are concerned.
2 F- ~: j" @, V' w5 h1 IAfter You Join a CPA Network+ n! G/ b! e- _; M# c
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager* o2 n. V# v4 c& ?2 D
and make an attempt to get to know them a little bit.
% w3 e. K0 O6 w- L' ^% ?& m7 }5 kFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their: t$ x0 @! Q$ l/ T) u- a( }
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
. F# O! i; j" J3 }$ ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 48 n1 O, l+ [* D$ M6 z r' z- n+ p
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
. q7 M; l# u9 {& V, {, _" Cbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus' j" `, r7 _+ d+ `
email.
0 a, K3 b# Z+ }: @& w) |For more helpful info about dealing with affiliate managers, check out:
& u7 j2 B/ |. l( V8 u; \8 Vhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
" `" |* _5 D( x9 o+ y. J. z! a2 Fhttp://www.mrgreen.am/affiliate- ... iate-managers-want/! N6 z/ |+ i( E9 l$ |) B1 H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5. M2 }. R+ X; Q8 B0 j) g
Set Up Web Hosting
4 K0 ` q; a6 l, i- w$ mGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said9 i% \8 R! v" j
about internet hosting. In general, you get what you pay for with hosting. When you use a shared- t+ a2 K2 ~+ X. }5 h7 @3 J* P
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
2 ~) e* c `) F. swhoever else is on the same server as you.9 ~' I. T! r$ q7 `! {# }( R2 u
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast/ O. X5 m0 G6 ~% [! w9 Q; A% b
enough that the visitor can't close the window before your pop up is even shown. You have about 30 N c, v% Y. o. Z* }7 \
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
. t7 n& a& V1 O4 H, s% M, vTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a) a' e" }% P4 Q6 X+ a
house full of roommates (hosting customers).* ?7 j# L! {9 H: Z! _; n
In shared hosting, this is like having roommates where everyone has no specific designated area inside
; f9 C9 q! w, o9 qthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
6 ?+ G4 O$ L3 J$ }) u$ z5 k! Efit.
3 T/ q# t6 A Y1 h4 KSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
" c; `9 e% L5 `( P6 zthe rest of the roommates, by virtue of simply needing more space and resources to accommodate; e# b+ N; s1 X, h
their food. Everyone else's food in the house has less space to take advantage of.
" m- ^+ X! A% o* n% _If you have less server resources to take advantage of, your ability to serve popups will slow down. For, Q7 i/ l+ |5 C1 Z. v
any type of hosting this is a bad thing, and especially while running PPV traffic.
& o0 ~' j, U6 e3 L. M6 xIn the case of a virtual private server (VPS), everyone in the house has their own designated space) N8 g7 B2 n) \5 x- _
inside the fridge to put their food, and other roommates can't come into that space. The server is
) p7 Z- R% H/ _$ N. a% upartitioned, so that each customer can only use a specific amount of resources at any given time.1 k& C* n# X M m# x, x( s
A dedicated server would be like having the whole fridge to yourself. All of the server's resources# V+ S1 _9 a$ ^: o1 D2 y3 \
belong to you and no one else can use up those resources. This makes it possible to serve much more/ T2 u1 V' c( Z+ R9 e* Q
traffic, faster.* T8 v3 V7 n& x1 v" E- `& C
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
o0 x* d; Y, w) K! B- ^Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
c, F) R" f% z7 {here:
- F# J% k3 O; ]% h" n7 Ohttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
; a0 \+ t, ?& o6 y$ t7 Y5 M/ w @VPS&highlight=hosting4 t+ `2 |' `; Y/ N( A6 ^
Dedicated-Hosting-vs Shared-Hosting
0 g3 [7 E9 q/ Y% M* H6 N9 phttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
' L9 C, t; X3 @$ X5 b9 c. _. ]Hosting...Your-thoughts
# p0 ^9 n- k' F8 V: Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
) i& I; t# D. t: c9 iHosting Providers for PPV% [8 s! j# D* z
Beyond Hosting1 ]; m$ w- M+ z* Z
http://beyondhosting.net// g( T r& j* D# M
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment4 I0 d5 R( b4 i
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when. q. x3 C) k' F1 `
direct linking with PPV. Also, these guys provide great support.
3 d/ j' Z7 N8 b/ D S$ F" jProsper202 Optimized Hosting
% @, {' h- ?- r: @8 i& mhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/' R7 K/ b) v1 Z* e3 `
CPVLab Optimized Hosting) |! n2 O' D) Y) I
http://beyondhosting.net/CPVLab-Hosting/* |4 {( z; ]) i( H. _& w# K
Domain Names for PPV
0 ]4 M6 F: e+ _& ~$ Z' |& FOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
! T$ |. X7 v0 o: f- {: Bwhere you're going to host your tracking software and your landing pages if you decide to make them.! k3 k8 \, C/ z( B& j) U. [- l
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,. k2 d+ w& K; Q. d' m2 C
bland one is fine to start with, to host both your landing pages and tracking software. The .com,' T5 L3 w: e! Z( i" V% ~
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a% D4 _$ h1 P8 @, m3 W2 N1 `
term or build a whole website., w0 P! U* V( B9 v0 U/ Z$ O6 ?0 S3 S
After you buy hosting, a domain and get those all attached to each other, the next step is to install
q8 I9 M% `9 [8 b- U1 o; Gtracking software on your domain. This is really important, because it is necessary to track your
F% g0 ~ n6 j7 fconversions down to keyword level so that you can optimize your campaigns. Without proper
3 |1 g4 k1 t) S: M9 D- [. ~tracking, it is impossible to know what is working and what isn't." L' u& ?; u. M3 V
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software" o3 |( Y3 \6 G" Z5 d/ @' o
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
: v' e$ m! E# F" CProsper202
, u/ h% w k% A! Thttp://prosper.tracking202.com/apps/
& u) ]0 Q6 \ l( {. R L9 HCPV Lab
; i, T g( `; w0 j/ V7 fhttp://cpvlab.com/
1 M$ N0 b+ ?" ^3 eCPVLab Help Videos
& W! R7 G r: l' a; p" Xhttp://ppvlab.com/oweiw/oiurw/vdm.htm d H& o+ q! }* K$ q" L
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
* l: F6 M3 H5 J& Zindustry standard.( ~7 }% L3 Y$ O0 f% k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
" Y; @* E( _7 _2 l1 BCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from( F; r) |% F, j l: r L; Y' v
good support if you have problems with your installation.
# L4 }. Y) T' F" t2 s# dTracking 202( J# }6 ?3 X! d7 g8 l: d2 r
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
9 r+ b% e* F7 V- o. ucampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user, x/ M8 ? J6 a# l% o4 y2 h1 O( ~
area.
$ _; z9 B0 y. W* i6 G2 B; hIf you choose this option, keep in mind that your tracking software, one of the most important parts of
8 m) G! j; j7 F1 r5 Hyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
+ L8 f2 `& f- Sinterface, and their hosting.& ]( ?+ v4 }; q" E
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords" Q- G2 t( m" I9 q( L
and targets which you are bidding on. Leaving this up to chance in order to save money could' k! ^7 W$ t5 d
potentially leave you open to huge risk if someone else caught on to what offer and keywords you3 G" p& Z& B' g; K2 E# c( j
were using.* @! u+ _5 z# E
Choose An Offer
- f- s/ \* v' O4 v: @5 f: KNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
% V' K+ Z: o. N8 v8 j% f0 G# gLesson on Offer Selection
' o2 T( ?* \: `3 O% B; ?. ~+ `http://www.ppvplaybook.com/forum ... on-Selecting-Offers
% I, J* S L& u7 c! }( _In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.- b/ k7 p5 g3 u ~; v$ w! c
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using2 B* j1 z& I. A* l
LeadImpact as the traffic source.
. V% q2 l( ]0 S2 n$ q5 m/ dNow the best way to learn how to put all of this together is to just get started. For some variation in
: }4 f3 g3 g3 B; N+ [$ A0 D- ^$ Xthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
4 c- ]- i5 E0 F6 g. Y2 q% S" |campaign.! F; w9 n0 e* v5 L# \0 q
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first$ T2 ]2 d/ f4 M# r& R6 n% ?1 a
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says) k) ` z) P, X) s; X
that all traffic is accepted.6 K- X6 w9 X2 [2 f$ }7 T) j R7 _
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
6 _4 R K/ S3 vThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can( l5 Z) U+ _ ^& N+ k% K, K2 q
get creatives like banners or images specifically for the offer.; e5 i- w2 V5 g8 j+ J; v4 f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
' f( [6 a) G7 p! FBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can( c0 u# l& ]# f9 c9 l! |
track my keywords. Without doing this, it isn't possible to see what's converting.
, k0 R9 R7 O6 Y8 K+ Z, G# p0 ZIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:# p, o* J2 e9 H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9% B& a5 ]+ [* {8 ]
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the0 l% l" M7 O$ D0 `4 S
bottom of the page:
( ^# o% s& S" M1 JNext, I have to cut and paste this pixel into my offer at Ads4Dough.
& p+ ~4 e1 o, q0 wClick on the offer → pixels → Add a new pixel and this comes up:
2 z+ q, b1 D( E! w# q# x' XMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL: O& [# }9 M2 S, f3 @5 D
from your software into the box that says 'Enter URL of image to load'.
$ n$ r6 P# I+ n" WOnce you do this, it should look like this:9 Q; v; u, V0 l/ e. o& }5 h8 H* ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
% `3 K5 |* u' B8 t2 w0 wClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
3 D; u' g r% F. ?' uNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
. e7 p8 y4 a( u/ U/ _6 {Prosper or CPVLab.
$ |7 D' t( I* [. X0 M, z* @# r4 J' z% f9 G
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发表于 2012-12-27 18:47:17
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