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PPV GUIDE [PPV新手入门][28页]
$ Y( a, S9 v- {: D, E详细的请下载电子书！
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Newbie Guide
8 |/ M7 U+ c \! sPPVPlaybook.com' q+ r5 {- |- _' z; e, x* r/ r9 U3 I
Tracy Shaffer0 u6 e8 C }9 ^5 X
David Ford
/ \- B. h6 l; f3 d! q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1( u/ O! H& X" f6 f
Getting Your Mind Right to Start Affiliate Marketing
& w5 F/ ?- g& j$ S& p2 \% _7 }The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an0 j1 [% d) S1 _$ W7 k7 |; {
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where( ~% g7 I/ r: Q
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
4 @5 e9 d) T& _( J% L B4 ^with any success, these claims are laughable and far from the truth.
$ p0 ?- x4 Q2 ~) M1 Z* C0 e6 c" Q% g) wAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
8 [# @0 x! x2 Q4 G8 m3 z2 |% rflow management. The main benefits are the low barrier to entry compared to other businesses, and2 m- Y( o' N/ [0 \, D
the ability for a marketer to be a one person shop and make an incredible amount of money with low
2 R. S1 B9 X/ hoverhead.2 I/ J4 n" ?% t: F- k
The winners in this business are the ones with persistence when nothing works, who know there's } G6 @5 M# b2 L; I, w0 V$ n: A
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.. [' Q. H5 C6 a2 T# ^1 a
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
5 b1 n; ` E* Kstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.& F1 l) O' d& \% v f4 o3 g5 o
Most of these things happen suddenly and without warning, and they all contribute to the amazing
% h; K7 ^$ y, A- W( \0 T7 N& Mlearning experience available to anyone with a few hundred bucks and the ability to open an
: \: P, q! F- h. m ^! e" `# N3 }' Madvertising account.
, U1 e3 a {1 G* Q6 H4 VYour competitors are willing to work at this around the clock. This isn't a push button, instant business6 w! s6 ^6 R! ?" g2 @6 p
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet' J+ W1 l( r- N2 _& {+ T0 a
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
. _- O i- X Z( f# ?2 strying something else, failing. There isn't any guaranteed recipe for success except this: persistence.5 f5 l. `9 C$ o. g& n( P
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
( ?- E* y; T* f- g5 f+ q8 N2 ?: Astarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
/ V& o) ~- z B9 ]/ k( pstarted building. s+ v8 k9 a l8 z4 E5 T4 @; x4 w
Things you need to get started:9 j' L% i) e; p& s+ \7 n
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
/ X7 U' D4 Z) y$ E% O2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)6 [2 a' i/ g+ k7 Q7 P
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
! J" P8 D/ i+ Q# K" \4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)" q B& U' z- c+ Z+ W g. {6 c! Z: X" ~
This guide describes from start to finish, how to get started in affiliate marketing by running traffic8 R3 ^! @; Y5 [# \) U' ^0 Y
with PPV.
; I+ P% o t) x5 wBasic Getting Started Definitions* _. V2 P: E1 @
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more# g H/ a! L R
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main3 ^1 c5 z6 C4 W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
8 b& }3 c. S: ]! G3 }types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
% Y1 T' X; s/ R$ xCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
; j* s; T$ r( O' N' p$ Dreceives a commission on that product. An example would be the Amazon.com Associates program,4 I3 ^0 v4 ~3 e
Comission Junction or Clickbank.3 h# F8 a/ x f1 h, I' Y
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes4 f( z: s( K4 U4 ?) u
an action like filling out a form, submitting their email address, signing up for a service or sometimes
0 E2 {2 A1 R8 ebuying a product. An example would be Ads4Dough or Neverblue.
( T7 g+ n; [$ ?# X1 bAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's6 N$ q: z9 D! q4 N8 A, H
account, getting the affiliate approved for offers, bumping payouts and just about everything else
6 Z5 |9 M# x W" trelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
2 Y0 E c6 o$ `0 l. Vright from the start can really help you.
9 r( `; I' s& ]7 ?( I, ~PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served2 o8 E2 t0 T$ n$ H2 n+ v
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
( ^& ~9 _1 ^! f z& Fview, starting anywhere from .01 or .015.8 P- N) _( p& _2 X. f; Z
In order to use this type of internet traffic, the affiliate can sign up with a number of different1 }4 X0 y0 N1 I- P2 V. A( Q4 q: D
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
) j2 l" R) [ P; m0 \+ W# hMediaTraffic, and AdOn Network.( F1 p( t$ ~! f1 y8 m
Don't popups get blocked by pop blocker software?' c+ g/ |; V4 x# m! a
No. Popups are served in a new browser window as if the visitor had opened the new window
* G- S" y, F& k; m1 Q4 mthemselves.
7 I2 J( i5 O# u+ [0 D& K( h7 }7 zHow many popups get served to the visitor?
# x5 l% X( D$ O) z. ?" B3 QThe number of popups served varies depending on the PPV network. Some pop more frequently
0 y2 }6 B% L ]/ m& r/ Q(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
. } L+ n4 y Y) F( b) Q: H8 qserving this kind of advertising, so they have to toe the line between keeping their software4 E' \: Z: ?# B, f; I" ?/ g& V
downloaded and still making a profit.5 g: l" {7 [% l0 T
Isn't this type of software bad? Why would anyone keep it on their computer?
6 ~# m& r0 k- F: CNo, this type of software doesn't harm the user's computer.% h/ O4 A6 }* L# ?9 H( y ~: f& I' \
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
* K5 w! S7 @1 T* B' Ztoolbars or videos to place the software on their computer. The visitor keeps the software in place so/ d! m. Q: l6 \& }7 n
that they can continue to have access to the incentive.
0 W) R8 L7 |' a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3+ E5 j7 g' u# `
How to Get Accepted into a CPA Network/ }9 J$ L& I I/ s+ j# w5 K5 s+ b
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
3 y( R" U4 S6 }to start looking for networks is Offervault which lists offers and lets you compare payouts across! A; f# T& ?9 A1 D) R: k4 O4 z$ J, C
different networks.0 y4 D* ~/ d& L9 b, A; I0 z! t
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)+ @) K l- ~6 |) F/ D/ O
application and be as specific as possible about your promotion methods. Usually some time after
1 T; q4 j7 T$ J F, Creceiving your application, the company will call to interview you. The phone interview is a critical* U r1 _3 q1 g3 x
part of the application process, and most networks will deny your application outright if they can't get2 \6 ^- S f$ u l! y1 U* ^
you on the phone.) ^% Y) l/ _& F/ Y
Often, the person who does your phone interview will actually become your affiliate manager after! X, v6 i* `" k7 E. j: _" c7 ]
you get accepted, so it's a good time to put your best food forward.0 @, D7 ^. ]1 k; W* |$ z: m
You might not relish at the idea of someone grilling you about your internet marketing methods over
. c5 ~) o! O6 m- w( othe phone, but trust me, this part is critical. Have answers in mind for the questions:) ^8 a# U" v0 F
What methods do you use to market offers?% g/ w$ G/ x1 d( y! J. H
Do you already have a website you will be using?. {& _7 z- s; f+ p3 s H, v
How much is your advertising budget?0 g& N8 }; n: n2 K0 H
What other networks are you a member of?) q# f. E' @: Q4 m1 u9 N: e3 U: V
Who are your affiliate managers at these networks?
2 B q; S7 }3 s; d5 M, @/ S& t9 w. oDo you use social media (Facebook, twitter, etc.) to market offers?
# V7 K e/ ~# A) ZHow much traffic can you drive?
; a* q3 K u2 L: Z8 g9 N9 l- n* ODo you have a personal recommendation from anyone who is already a member?* c1 q2 ]7 O4 |" f' l2 {5 Q' c
Once you provide satisfactory answers to these questions, the network will approve or deny your
- p& `$ g/ d( U# E7 ^' Q$ Vapplication. If you get denied, just keep applying or call someone on the phone and try again. Be( @6 \3 i6 \3 ?% p
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
6 ^: b; L7 C! l) A8 u' efor the network can be helpful.
, c3 |) F4 q& E) J' PTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
, k& j8 Y& ]$ B8 W2 P ?1 CSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network2 T( T3 ^7 f# }. x* Z. F) ]
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know( L2 M( h. O; c. W- p+ \9 h
people can open a lot of doors as far as networks are concerned.
, `, }" c4 n" q! j4 u+ L$ y) aAfter You Join a CPA Network) e7 O; r' _; s9 Q
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
* u3 Z) d( A) U: b' rand make an attempt to get to know them a little bit.% X" M2 h8 L. R
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
7 g8 b5 L) O+ W$ c( h( v4 eweight in gold. Start feeling them out from the start and try to get to know them. Once you get, G% x2 t. b% A- i/ Z+ z" Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
2 r* _/ }4 ~% }' L% x% y# Mlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
5 N% R" r3 e/ I7 O% h5 bbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
$ h* Z7 H- l5 g8 y" }email.
1 o( {+ F2 L* o8 D5 \For more helpful info about dealing with affiliate managers, check out:
H# c% C; B+ w7 ?! h% ehttp://ppvplaybook.com/blog/musi ... -affiliate-manager/ p* d" n4 K% c, j
http://www.mrgreen.am/affiliate- ... iate-managers-want/
U) O: M) }1 @0 X+ m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
* [9 ^: d( D6 t; e3 i7 f: y; g9 YSet Up Web Hosting$ a( }0 A0 Y) z
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
3 s: j' A* K# U/ Q6 v, tabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
% c. z) Z' G6 Z8 Q/ y( \1 W# Rhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
$ k, k) V& @0 X/ Y9 N! x& Wwhoever else is on the same server as you.
! f3 b! I* | N/ O" H" xSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast5 J" u! \; R: y H+ o
enough that the visitor can't close the window before your pop up is even shown. You have about 3
" b2 W9 a- x# s$ A1 r6 dseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.3 ~ e2 a P w+ S8 s8 L
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a$ z& k* ^+ n0 I+ f& Z7 T& Q% G
house full of roommates (hosting customers).
& `5 F, X4 W1 O2 q) JIn shared hosting, this is like having roommates where everyone has no specific designated area inside5 P- [' M9 W% m* Z; h" x A0 [6 U
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
+ m6 ~% |8 o& \- b# Q5 [fit.
9 k( `1 S' e4 C. S/ V$ S; F2 dSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
9 t8 t! m1 j4 l+ O4 v/ }' v4 `the rest of the roommates, by virtue of simply needing more space and resources to accommodate/ \9 k/ L7 {$ j+ U6 ~
their food. Everyone else's food in the house has less space to take advantage of.
) l/ t+ Z4 [6 e/ J6 N; UIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
, _ ~1 {) G1 W2 d& iany type of hosting this is a bad thing, and especially while running PPV traffic.
: d* u" y1 E8 gIn the case of a virtual private server (VPS), everyone in the house has their own designated space4 [7 a0 _& V s) g6 S& |2 O7 }6 Z! x3 _
inside the fridge to put their food, and other roommates can't come into that space. The server is
" T/ y& R+ S3 A- F/ Zpartitioned, so that each customer can only use a specific amount of resources at any given time.4 s4 Y) Y% t. _
A dedicated server would be like having the whole fridge to yourself. All of the server's resources6 }3 n. b: G( J) |0 n3 o$ F) d
belong to you and no one else can use up those resources. This makes it possible to serve much more8 r0 N3 G6 X( Q9 K& `
traffic, faster./ b( E( Z. u% ~: ], _' D, U
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.! v% _6 e! P! Q. V
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is2 u7 h3 i" x- l; n# U) e3 d
here:- |6 S, U9 B8 s. [/ g6 T
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-$ M3 m8 {. f4 L* V' n
VPS&highlight=hosting
) s8 c/ M8 O9 Y. S8 uDedicated-Hosting-vs Shared-Hosting
: L% t" s" u+ a/ Ihttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
* ~) E0 E8 T0 [$ G3 jHosting...Your-thoughts, v5 V: L) ?. B+ m$ S( T' ~) w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6! a: U/ X6 f' f, @
Hosting Providers for PPV
1 N; p2 O' B6 B# Y; kBeyond Hosting/ c; H( h7 T5 i) P( _
http://beyondhosting.net/
0 Q0 E3 D) ]: W' b! hWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
1 a% Z4 L y; wreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
: `$ L. M# b/ ^) _- rdirect linking with PPV. Also, these guys provide great support.
5 o$ I- E7 v k0 S: f/ v- }Prosper202 Optimized Hosting6 | p& \; U3 {, Y d
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
5 }( |/ H/ [( r& CCPVLab Optimized Hosting
X8 }/ G- S+ W$ ?http://beyondhosting.net/CPVLab-Hosting/
8 k0 | i3 \; _6 J* kDomain Names for PPV
9 k6 e! S: T4 w+ y- d* @Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is2 k( S8 ?) {" h( s4 B7 P4 F- [
where you're going to host your tracking software and your landing pages if you decide to make them.1 A- w0 ~# Z7 ?' O: d
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,& l- H9 }; a( J8 f/ D$ S
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
- T2 w ~7 L; L/ B8 E: |, G.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
# Q$ s3 q4 z- a, }: D& @! l2 vterm or build a whole website.
7 ?3 }- E1 l9 N3 |3 rAfter you buy hosting, a domain and get those all attached to each other, the next step is to install9 ~" b$ V/ v. ~* D4 B9 N( A
tracking software on your domain. This is really important, because it is necessary to track your! J" `0 v7 q% ?3 s& l1 E
conversions down to keyword level so that you can optimize your campaigns. Without proper7 \; e# B7 M0 B5 m
tracking, it is impossible to know what is working and what isn't.0 G% G- U8 Z( ~% J
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software t+ g# t w+ z! g
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.) u2 F7 @7 {* b) ~
Prosper202
. S/ p8 j8 B9 J' {5 g$ a0 lhttp://prosper.tracking202.com/apps/8 R. I0 U& h K: x- m" o+ V# c
CPV Lab: U/ x; l/ [7 c v+ ^
http://cpvlab.com/
3 O0 q" q9 c/ d: d6 hCPVLab Help Videos
; n @0 r1 i0 s" u* `8 R" E7 ihttp://ppvlab.com/oweiw/oiurw/vdm.htm
' Y1 E g1 t3 ]7 C, T1 CAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an% d( w2 l/ g$ k
industry standard. u0 y& G. h! G% T0 Z8 O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
- q1 m5 i7 G% |7 J2 z* {CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
w6 e8 u. l0 X9 u. L [; B2 f! T$ Wgood support if you have problems with your installation.% ?& }0 [1 n( U' K
Tracking 202# R3 \2 f1 L* Z
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your% ?$ k9 M2 B3 [8 Z# Q w
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
$ G* G7 f* j: p- V3 H0 ^area.
+ c! w% } ^+ p+ M- j$ r; QIf you choose this option, keep in mind that your tracking software, one of the most important parts of
7 i9 ?) Y% c5 C' u' ^2 p: D+ X' uyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
. A8 {, ~( W6 r \interface, and their hosting.
d+ N5 p/ K0 X% k" p& B- O: zAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords& x8 o! x0 E9 w: B8 r- x! I+ G3 ?
and targets which you are bidding on. Leaving this up to chance in order to save money could$ B/ g7 M! j" ^; X: M( U
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
% N) R7 P* _3 j* u3 T. pwere using." W9 T# s# `; Q) T( ]
Choose An Offer0 e. S; Z9 F! u0 L5 T3 F9 y
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
9 N% h+ U+ H/ j9 l( }* HLesson on Offer Selection3 N1 h! A' o( v% }* F" }, [
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
x4 n, T5 f( h0 p6 {; UIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.: d+ }+ N! ~) V% a* y' w" N
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using! C$ O2 z' n, h8 R
LeadImpact as the traffic source.
n7 s! L3 h. ^. T5 jNow the best way to learn how to put all of this together is to just get started. For some variation in
8 E$ K( P) U$ f) v$ P9 `7 T: Nthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked* q! J: E w9 Z
campaign.9 J9 M5 m2 _4 ]) v9 F7 l5 ?
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
) w6 l6 V' P/ Spage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says8 W: ]0 ^2 N3 H
that all traffic is accepted.
' o+ x0 A- O# v9 {, j: x, OFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
2 r& e% ~- A: M6 l$ v! ?This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can* ~( S; X: ?# d
get creatives like banners or images specifically for the offer.. q4 g: [- f3 x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
+ ]8 A8 T/ S V/ Z" ]) ?Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can4 E+ A6 l! n) M8 E
track my keywords. Without doing this, it isn't possible to see what's converting.
5 g7 F0 C+ V5 }2 X) h7 x+ lIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:9 t! k9 ~. p" x$ H" o* ~" ~/ a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 99 P% l& I0 a( n$ |5 l& F
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
( U& N( I- K; R1 b4 ^6 n. Mbottom of the page:
2 ^. H& |& E3 N3 I* ]Next, I have to cut and paste this pixel into my offer at Ads4Dough.
6 q/ m# j X% b; w% X Z- g6 gClick on the offer → pixels → Add a new pixel and this comes up:/ `3 @- _$ p* N# K: T. C* S$ a
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL- [' C$ U* ^" ]. n- T) r
from your software into the box that says 'Enter URL of image to load'.
5 T( x% E+ a* J8 N9 WOnce you do this, it should look like this:
* c: n: @) ?4 _* X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 103 @# Z$ J/ W) r, Q- u
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
& ?/ t2 z, f& q: B! f% oNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either3 `. M: m: q) X
Prosper or CPVLab.+ j1 I3 x) J, C2 C$ [, M7 U$ ]
3 Q, h v! [* o4 @% @8 k. ~
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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