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PPV GUIDE [PPV新手入门][28页]
/ a3 m6 [- {" `9 f% K: V详细的请下载电子书！4 c7 U/ t% N2 H1 @3 e
4 V2 p0 c2 |' _4 E* h2 I' ?- h& T
% z; }. K, ]: J% ^# w4 T- ?
Newbie Guide8 i% x6 l2 i( M" g7 h( }- T
PPVPlaybook.com i3 T$ ?$ S: ^( s) E
Tracy Shaffer
' e5 B! e& H: |6 F u' xDavid Ford
* p$ W7 i) w8 B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
8 U1 u8 n) W/ G2 GGetting Your Mind Right to Start Affiliate Marketing
$ z3 Y8 E2 c* b5 J; g4 Y# U2 M! \/ KThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
. i2 S4 ?. I$ J: X: H# p4 hever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
' z: a. d3 J; v3 Vyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
2 G4 T/ `4 p' X) n9 ewith any success, these claims are laughable and far from the truth.. \8 O2 C) i: ~' H) v, V3 D
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
6 v( s0 z0 d5 a; E8 `$ A8 v7 A4 ?7 f7 Aflow management. The main benefits are the low barrier to entry compared to other businesses, and3 O0 D: i6 v. {. n7 ~2 W2 S
the ability for a marketer to be a one person shop and make an incredible amount of money with low6 c, r# }& p1 B2 Q- b' ?
overhead." `" q7 E$ `- l" P: \/ m& J4 q
The winners in this business are the ones with persistence when nothing works, who know there's
% n2 o h- @0 I3 splenty of money to be made and just keep at it, who can fail over and over and still build campaigns.& Q& M# e" n |8 z/ U( j
The cold hard reality is this: virtually everything in the space is changeable, what worked today can T" ^# y, Q1 X+ u
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up./ g+ \9 A/ ^$ j5 Q* H7 V' R0 Y" {
Most of these things happen suddenly and without warning, and they all contribute to the amazing# i3 Q2 m3 ^4 d+ m( j
learning experience available to anyone with a few hundred bucks and the ability to open an
( V1 n, t' d+ p1 zadvertising account." Z$ K. _$ ?+ }7 C8 [, t1 \
Your competitors are willing to work at this around the clock. This isn't a push button, instant business! c+ @% l% R5 R6 b4 l
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
0 r3 L( w. P [. bmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
$ R1 W6 U5 S, I+ Btrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
/ f7 s; S8 H& ^; C2 m- m1 ? KWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you7 m; i: ~3 v& m7 y0 G N
started building PPV campaigns right away from start to finish. With that said, time to jump in and get# q- J* {* Y( K
started building.% {2 {5 o9 Y" Z. u. W) I, u
Things you need to get started:
5 j0 e! ]$ u8 M1 J L- E1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
( o% K/ F+ i' Y" y- w2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
3 g* A$ B+ m# I8 [9 Y$ X6 a3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
) L' i- w4 |3 Z, M4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
0 P* _, ~& o% i" IThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
2 C, M) |; ?8 ewith PPV.. j& c5 t( T2 u. e; v+ B
Basic Getting Started Definitions6 T1 s7 A+ u; M2 B5 {* Z2 ]. k
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more5 v3 M/ E1 |7 A$ s
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main& V5 ~2 h. i- m# W$ Z. h8 Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
/ |% f. Y2 J( h. R0 N# M# Ctypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
, k1 T3 M- Z+ n4 J* DCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
7 }, D4 _. q4 _3 T% Sreceives a commission on that product. An example would be the Amazon.com Associates program,, O+ k2 }% S) l/ o* q
Comission Junction or Clickbank. d+ [: @ U- z5 a& `1 y* }
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
$ U# d2 l" `9 O3 w# uan action like filling out a form, submitting their email address, signing up for a service or sometimes
) E. x4 e x2 B6 Z' f9 D6 Bbuying a product. An example would be Ads4Dough or Neverblue.% N$ v4 f, e6 [
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's4 o- }! j! w- I' a+ p
account, getting the affiliate approved for offers, bumping payouts and just about everything else' S2 I3 u7 A6 t
related to an affiliate's account at the network. Having a good relationship with your affiliate manager) i# f+ ?) W# z! }9 m# H
right from the start can really help you.+ \4 N$ f$ V& a% T6 b% y
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served9 Q. m9 W& z ` R3 e
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
5 c$ A! v/ e' G9 Iview, starting anywhere from .01 or .015.
3 J! b# r( C" e: s9 t+ rIn order to use this type of internet traffic, the affiliate can sign up with a number of different1 c& `6 |- D8 x( C2 k
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,& P2 H; h' X, }+ k$ U) v, D1 z
MediaTraffic, and AdOn Network.
: |. @; {1 E& oDon't popups get blocked by pop blocker software?# R/ v# ?2 O2 \# O6 ]5 l
No. Popups are served in a new browser window as if the visitor had opened the new window
8 @& K; D+ [. ?themselves.
2 l8 G; y7 V9 ?( `! u, U! h$ I, OHow many popups get served to the visitor?. A% B$ t; f$ ^2 ]9 a8 ]3 }. L' b
The number of popups served varies depending on the PPV network. Some pop more frequently0 \' |/ f% }9 d8 H
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by) N3 n0 m# O. r, p5 |0 X
serving this kind of advertising, so they have to toe the line between keeping their software" F# b( ^& I% _" p3 I
downloaded and still making a profit.
7 s! c8 S' `/ SIsn't this type of software bad? Why would anyone keep it on their computer?
8 {: Y% N9 r. ^* B: h0 G+ J1 q. GNo, this type of software doesn't harm the user's computer.
3 o. s- G* L: cCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
, o$ f I. c2 A7 Z! Ftoolbars or videos to place the software on their computer. The visitor keeps the software in place so
& s5 I+ l0 a7 v% k# Pthat they can continue to have access to the incentive.
2 H& l* [/ V* e& O0 r9 ^5 b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
% m4 R2 e# n4 s% g2 y8 a3 dHow to Get Accepted into a CPA Network
% N5 R5 f5 t2 ZIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place4 ~" d& [: v. L* {+ R
to start looking for networks is Offervault which lists offers and lets you compare payouts across& c. w# T! K2 X/ q! u0 X
different networks.1 ?5 S# V' A* T N( q6 M9 Y
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)/ A2 V" q0 C+ f* r9 _ a
application and be as specific as possible about your promotion methods. Usually some time after, L1 `. U2 X1 u1 h- J3 v4 h; P
receiving your application, the company will call to interview you. The phone interview is a critical
$ g7 p' o% ?0 w* gpart of the application process, and most networks will deny your application outright if they can't get- `% @# ?, @( F- N( L$ H
you on the phone.& N' U: S, p* i; X
Often, the person who does your phone interview will actually become your affiliate manager after3 C- Q4 l0 K8 @% Z/ i% r
you get accepted, so it's a good time to put your best food forward.- z# L7 N* f m* I! V D
You might not relish at the idea of someone grilling you about your internet marketing methods over1 n, |. m+ d4 t2 B6 O
the phone, but trust me, this part is critical. Have answers in mind for the questions:+ O w( t) u% k6 C5 f. e
What methods do you use to market offers?, ?; h- t i/ v! H2 J: e# m
Do you already have a website you will be using?; c6 _6 U- h! U; |. c+ e' I% _6 l
How much is your advertising budget?9 o( M% G, m0 H2 [/ }( a
What other networks are you a member of?0 Q S1 K3 e) Z! E! ~4 O
Who are your affiliate managers at these networks?- p* }4 x& s6 n
Do you use social media (Facebook, twitter, etc.) to market offers?6 |9 m1 C' \9 w% y& I# N
How much traffic can you drive?: E& Z0 D* M# k0 C/ \ X4 W
Do you have a personal recommendation from anyone who is already a member?
8 ?% S+ s2 j9 W R$ TOnce you provide satisfactory answers to these questions, the network will approve or deny your
1 d: V- d/ M8 T1 K u5 lapplication. If you get denied, just keep applying or call someone on the phone and try again. Be4 x, z. a4 U$ p
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
% b: t/ I! x. L. U/ E4 S" Hfor the network can be helpful.0 G; W: y* ^3 k0 ?
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate* x/ i" y: j7 G3 s, _
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network0 c! D1 C7 w/ X% m# @# F
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know8 a( s4 E6 a6 p' B& `
people can open a lot of doors as far as networks are concerned.3 U) z9 L4 u; ^2 W; d! b% h/ p
After You Join a CPA Network
0 Z4 A* l4 B% XOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
i. _3 f4 H9 x2 D3 land make an attempt to get to know them a little bit.7 }6 S8 }# t7 U4 I) P+ b
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
% z V4 q* X4 b" S, B/ G, Rweight in gold. Start feeling them out from the start and try to get to know them. Once you get1 \6 }8 _# [1 X x0 t6 U' z7 e* M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
& v1 {* L5 @8 _$ E6 q9 Y3 jlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
4 m1 x8 g4 Y x2 S2 F6 Wbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
, V$ [ V% q/ I$ |$ aemail.
, S$ o4 K; U' r0 p* pFor more helpful info about dealing with affiliate managers, check out:! O) |) C5 j: {; R2 T
http://ppvplaybook.com/blog/musi ... -affiliate-manager/4 ]$ o) B9 F" ?6 L" h
http://www.mrgreen.am/affiliate- ... iate-managers-want/
" N% B, H& C1 a! k$ t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
3 ~( H( k. X& m0 c6 c$ GSet Up Web Hosting
% ^" N: m2 I% l( U2 a$ B/ {8 EGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
, P! P% E) x5 c O2 A' Dabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
- O# Q/ @( F, ^! `host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with- s8 p; s3 b3 ~. E9 s9 |
whoever else is on the same server as you.
1 }& L4 @% ] MSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast% ~5 h# @. r" o
enough that the visitor can't close the window before your pop up is even shown. You have about 3* R3 R! Z W+ z* ?/ g+ h. m- m! |
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.! L$ L& o% C6 m% t( F4 g% \
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a6 \( D* D8 u/ P: W( S* u# A5 }
house full of roommates (hosting customers).2 ~+ L* ~# {2 H/ v) ~& K2 f
In shared hosting, this is like having roommates where everyone has no specific designated area inside
8 @8 z) h0 n' B0 q% B% d- N/ Y4 fthe fridge where they are supposed to put their food. Everyone just jams their food in however it will: ~; M# g2 S+ \) h" z2 m0 i. q7 }
fit. ], ?/ x4 G, x( S
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
' s1 g4 k6 [1 qthe rest of the roommates, by virtue of simply needing more space and resources to accommodate1 i) g" d7 T& B: ]; w
their food. Everyone else's food in the house has less space to take advantage of.
& |" i- a' h# s$ Q- mIf you have less server resources to take advantage of, your ability to serve popups will slow down. For) O+ T- e9 [* R- a* n0 f) ~
any type of hosting this is a bad thing, and especially while running PPV traffic.
) F. G; |3 U2 vIn the case of a virtual private server (VPS), everyone in the house has their own designated space* o4 G7 x6 Y, f2 U
inside the fridge to put their food, and other roommates can't come into that space. The server is
9 A, A# H9 R7 H* T+ xpartitioned, so that each customer can only use a specific amount of resources at any given time.( d/ w/ s }2 G3 S; r3 m
A dedicated server would be like having the whole fridge to yourself. All of the server's resources1 G" V+ Q5 w) V) ~2 ^9 v8 w
belong to you and no one else can use up those resources. This makes it possible to serve much more6 |& O6 k3 U; E9 O; ~$ `
traffic, faster.
% c- Q- ^- o' KAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
# x, t! |7 t! J. U* yAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
0 c$ I+ V% Z; a9 Z# p5 U" Phere:/ E1 P4 P5 d& S0 R* P9 R/ R/ ]/ L
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
6 J/ t* V, O# }. yVPS&highlight=hosting, D0 p9 D( w2 Z% X7 v) R8 ?
Dedicated-Hosting-vs Shared-Hosting
! @1 C) _8 S$ d! l$ l: S6 Uhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-1 Q. X: p% _$ @9 N
Hosting...Your-thoughts4 ^' A& G4 K; k: q. T3 O6 H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 69 z! K7 r0 y7 I! s9 U0 N) M1 }2 G, H
Hosting Providers for PPV
6 ]/ Q, A/ z% H3 CBeyond Hosting7 ]/ U6 l% k% X4 C1 d5 j
http://beyondhosting.net/
& i/ a! s, r6 j$ m! B0 Q# U9 l0 T1 aWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment& B4 ~5 b9 C% e
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when' ]- h T: ~2 H: Y( K
direct linking with PPV. Also, these guys provide great support.
+ ^) y' b# f( L9 K* [& lProsper202 Optimized Hosting) o% ^# G- Z: }! s6 }8 O" Q$ r
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/. A+ G) h) p" V( B
CPVLab Optimized Hosting6 c2 G$ j! `1 G' z0 m. @0 }
http://beyondhosting.net/CPVLab-Hosting/
2 T9 h0 K* w( ADomain Names for PPV' M6 ~* T# s" t+ |; u
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
. W8 h* a) t l2 I8 Cwhere you're going to host your tracking software and your landing pages if you decide to make them.1 k3 M2 r- w* M. H% k: t6 i4 g
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,- ]# @! S. O4 O# y9 [
bland one is fine to start with, to host both your landing pages and tracking software. The .com,$ m0 a: h2 B# }7 O) E4 E/ F: X2 ?
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
S$ M$ [2 ]) Oterm or build a whole website.' _9 `! ]& b4 h2 N4 T
After you buy hosting, a domain and get those all attached to each other, the next step is to install
3 U4 k% S( R6 ~+ w& n2 Ttracking software on your domain. This is really important, because it is necessary to track your/ r4 U5 i! p5 w0 l
conversions down to keyword level so that you can optimize your campaigns. Without proper
( G) o7 i; r0 j3 C4 ~6 g$ [tracking, it is impossible to know what is working and what isn't.
+ v/ s0 n6 B0 M2 p6 rTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
: G9 X6 e4 A; s# R; \) Qis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
2 a$ |( x& \: [/ W2 t: C0 u& I" @Prosper202
0 B, U/ r! g% m1 ^http://prosper.tracking202.com/apps/
h1 t, M1 H: K2 e: y0 v& GCPV Lab, r1 `/ L/ t4 B( L! R, z# J/ d
http://cpvlab.com/
! a5 U$ m( e! f9 NCPVLab Help Videos
/ s$ N$ k. B6 z4 ?http://ppvlab.com/oweiw/oiurw/vdm.htm
* s) ]2 X, a% zAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
( G- x ?2 i$ z% k, Rindustry standard.
+ o9 k8 e& z5 x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7) p8 U+ y" r8 r3 F7 F" k; O) ~" d; q
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from3 w/ ]1 y, X4 M* `
good support if you have problems with your installation.
1 H5 r# M% ?0 ]4 H5 [$ ?Tracking 202
5 L+ `" r6 @3 k2 w: jTracking 202 is the hosted version of Prosper202. You can create a free account and then build your0 [) `0 ~7 r. I( k( w" G0 F% c% V+ U
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user+ k! d, |* h/ v3 S9 o% Q
area.
+ }8 r* {* `; ?If you choose this option, keep in mind that your tracking software, one of the most important parts of
) y' w- R0 L( R& V, hyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
8 I( U9 P' i' ]interface, and their hosting.9 @3 f3 s' o6 Z" @+ ~
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords2 g% f" a0 }+ e; i/ d( q _
and targets which you are bidding on. Leaving this up to chance in order to save money could
, \0 N9 h. a L: E5 E; W& Lpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
}; `; L# S1 ]8 ^were using., z. G3 T: v3 q5 [
Choose An Offer' @) w; d7 a% k# z
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
2 D- G7 u& t* C, hLesson on Offer Selection
8 @+ i4 E* ]8 {http://www.ppvplaybook.com/forum ... on-Selecting-Offers* T$ J& C8 n, g0 R [
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.2 L( A0 I# z+ y
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
O6 g& \( j: g& J8 KLeadImpact as the traffic source./ g! G. q8 E. D* z1 f
Now the best way to learn how to put all of this together is to just get started. For some variation in
% {* Q7 _' @+ B; M. Athe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked; ^4 j' K: n& ?: U! C, ]
campaign.
1 P$ X" J# Y& @' v% T5 ^When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first `: C$ t0 t' L+ K
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
# I2 T+ e6 N! ]- v2 vthat all traffic is accepted.0 O* b; N# o( b
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.0 l- m2 L" p3 Q0 y
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can. c( q1 U- q; Q3 Q
get creatives like banners or images specifically for the offer.
, I# Z; y! p! O0 q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 82 `/ o5 e5 E$ K' h0 |: B! V6 }
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
" L% d! u( Z' q9 Vtrack my keywords. Without doing this, it isn't possible to see what's converting.0 v m; a! `0 D/ {; J8 J1 M
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:$ K/ `3 n& a. k' ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
( p K: M6 U hIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
6 J$ z, {# K& z/ l8 Sbottom of the page:" {" N3 O* O( d3 t/ I
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
+ y3 V' P! a3 U+ PClick on the offer → pixels → Add a new pixel and this comes up:
& B9 H/ @8 n. g$ J. f4 B8 B" mMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
) e! D( ^' @* Nfrom your software into the box that says 'Enter URL of image to load'.
0 H, I3 H. E8 \3 I# t( o! aOnce you do this, it should look like this:2 `, [0 A* V4 v% J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
1 e/ l/ @% z- r% F% ZClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:. w% O' y. w& I! ]9 w
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
5 m5 r4 S0 J v' N6 YProsper or CPVLab.4 `% \1 N5 U _: o! J0 ]+ }
" z$ R2 s+ C8 a! {5 m" h! f' A
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