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PPV GUIDE [PPV新手入门][28页]
4 u. o# h I' |( s7 I5 l详细的请下载电子书！
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1 E8 p3 E: d/ R$ P7 m: R% I2 V2 O/ TNewbie Guide0 d# r/ A4 p7 h8 r* ~
PPVPlaybook.com1 [" W) {8 Y2 S% F" r! M
Tracy Shaffer
; d% g8 p, U U! gDavid Ford2 P. t) u) y2 p- B2 T0 F- R* [% w2 {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
" h/ K g$ }9 N UGetting Your Mind Right to Start Affiliate Marketing
4 D7 }- `8 E- @: V$ {$ Z `! [The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an* r, p$ q. {0 ~3 W5 v8 ] g
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
$ ^' k6 t+ L7 h* r1 byou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
6 W; } h( Y* h- R; ywith any success, these claims are laughable and far from the truth.$ y3 d0 p% @9 h8 D6 O7 z
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
" |9 x- y' }# m4 xflow management. The main benefits are the low barrier to entry compared to other businesses, and
- I) h# ~3 N9 Fthe ability for a marketer to be a one person shop and make an incredible amount of money with low \* e& X6 C/ q( v1 S
overhead.
/ Y: e8 `3 x- W' _% ^- QThe winners in this business are the ones with persistence when nothing works, who know there's
' @. C! [6 b7 ~0 R2 u1 x; zplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
) M! F3 P/ ^2 ~9 _' m3 \; [" nThe cold hard reality is this: virtually everything in the space is changeable, what worked today can0 b5 [$ Q3 t$ ~0 [- I! Y
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.+ E: ~, l4 B* D8 x& v: x
Most of these things happen suddenly and without warning, and they all contribute to the amazing
* L& v# ]. ]3 h+ A' s7 zlearning experience available to anyone with a few hundred bucks and the ability to open an" `. V- @" M! h9 f8 [; ~
advertising account.
3 n9 C! o8 r/ w5 l, L0 ~2 t! tYour competitors are willing to work at this around the clock. This isn't a push button, instant business
2 T* ^* K) \, }. v- Jwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
5 y/ k0 W% q/ u) R1 h1 nmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
; I4 W% l3 j8 l" R9 n/ {trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.) E x$ L; d! q' l( t" N+ m
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
+ b% i: F6 {% R E( | m6 i6 Pstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
* Y8 p8 |" U! n* \ S) ^1 z& a7 Rstarted building.3 x5 E: w) H* W! Q9 j# V( w
Things you need to get started:
7 I/ n# Q8 G6 \5 b1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
+ ] P; ~ C" ~5 E7 ]2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue); q% B; Y7 q7 E3 {4 p. P& _
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
2 k% `/ L5 l+ z$ D. Q* q: S4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
1 n) M6 W4 Q( qThis guide describes from start to finish, how to get started in affiliate marketing by running traffic+ b9 I4 M3 M3 _' k4 k
with PPV.5 E5 F1 @' A* R. I
Basic Getting Started Definitions. U0 R) D9 `" M; m9 e
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
- U3 v* f+ R0 I# m. M8 ^affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
2 P5 r3 m; ]$ {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2* w) Z* K0 e- t( x) P! r
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
3 [/ T6 I: {# F6 G! KCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
5 R; i5 B1 O" ereceives a commission on that product. An example would be the Amazon.com Associates program,
7 z4 b' c; K+ k+ j8 x3 J! I4 F! cComission Junction or Clickbank.
: h( E5 @0 i7 ~: z' g( `& iCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
7 a/ F2 t0 Q$ }4 K' p7 v4 {: gan action like filling out a form, submitting their email address, signing up for a service or sometimes
8 y+ x1 b E& O% A6 z8 F- sbuying a product. An example would be Ads4Dough or Neverblue.
+ B; m: w) D5 u" P$ e; Z8 |Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
* p: t- V3 |2 T" f2 l' p% Faccount, getting the affiliate approved for offers, bumping payouts and just about everything else
% j) A) q( ^. n) P+ g Erelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
: c3 |) Z, d- x+ Bright from the start can really help you.
" N+ R) b- {& q/ t+ J/ w" e8 ePPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
, D( W; g1 K7 n# A+ V8 V/ Z$ \9 \9 Fin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
5 K! x* P7 k0 f" O- V% q% `% {view, starting anywhere from .01 or .015.
5 c3 L6 P4 H# t3 d6 m5 \* v4 I# A1 AIn order to use this type of internet traffic, the affiliate can sign up with a number of different
9 l1 |) T7 ]$ \) Rcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
) R) }* a7 e% R% v9 `MediaTraffic, and AdOn Network.
I {# ~! F& _3 s" |Don't popups get blocked by pop blocker software?
4 c. B4 ^3 p& ]( u5 INo. Popups are served in a new browser window as if the visitor had opened the new window0 F8 u3 x% k& t
themselves." p4 V' o4 m& h3 k
How many popups get served to the visitor?: h8 q, [8 b. d; ?7 i; I0 [
The number of popups served varies depending on the PPV network. Some pop more frequently
4 O. O9 Z3 {5 }(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
8 U. f. v: ^( S* d4 c3 C# x9 _serving this kind of advertising, so they have to toe the line between keeping their software
0 e, N# z9 ~2 Edownloaded and still making a profit.
2 h2 l* [4 s6 N3 o! \9 ]Isn't this type of software bad? Why would anyone keep it on their computer? Z0 k, K' Q( ~* j' s( [5 m' f
No, this type of software doesn't harm the user's computer.# q6 `( @% N c+ Z0 V6 ]' K
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
8 ^# N7 X' x* K" s! Jtoolbars or videos to place the software on their computer. The visitor keeps the software in place so* Z" O& m# H3 L6 }/ s; a
that they can continue to have access to the incentive.
9 o$ ^7 K/ x# |- @6 r' a# G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 33 o% T A S8 C Z" z2 T1 U; g
How to Get Accepted into a CPA Network! A0 U, j- ~+ d7 R
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place* {9 o: v2 k4 `# P
to start looking for networks is Offervault which lists offers and lets you compare payouts across
1 Z1 ]" J& n; i! p1 n$ }9 ldifferent networks.
9 p6 x: s3 O; C# wOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
; w( K2 |0 |: Z2 ^7 \$ qapplication and be as specific as possible about your promotion methods. Usually some time after
8 v1 W+ I) J. m" x, k9 u6 G" Qreceiving your application, the company will call to interview you. The phone interview is a critical
+ [, t5 B0 Q Cpart of the application process, and most networks will deny your application outright if they can't get
0 u4 ~& m8 e3 m4 @you on the phone.% F; b1 H6 v& I* m r6 U+ T8 ?
Often, the person who does your phone interview will actually become your affiliate manager after: \- T: b. v7 D8 w# m- A$ a& W
you get accepted, so it's a good time to put your best food forward.
) A% \( s O& f2 v" qYou might not relish at the idea of someone grilling you about your internet marketing methods over
9 r0 A7 ~1 O1 b# B$ ]the phone, but trust me, this part is critical. Have answers in mind for the questions:
1 l) V3 {- z) N& ZWhat methods do you use to market offers?
. U* O# q- c' q: c# ?Do you already have a website you will be using?" M$ e1 l2 E- v, M- Z9 {
How much is your advertising budget?
! Y" T% g0 Y8 k& [# UWhat other networks are you a member of?
" r# W* u0 F7 C2 b& X- K$ gWho are your affiliate managers at these networks?
) p# ]/ M) E$ x: H+ \+ Q- G) m9 |; NDo you use social media (Facebook, twitter, etc.) to market offers?/ B* M% g/ _0 P
How much traffic can you drive?' s! R) p* ?2 x; f1 Q( `% G6 w9 @
Do you have a personal recommendation from anyone who is already a member?( ~- L* M. d4 g) S0 A
Once you provide satisfactory answers to these questions, the network will approve or deny your5 X! e5 u) H7 @/ i5 Z& Z) e
application. If you get denied, just keep applying or call someone on the phone and try again. Be: H0 ]* N" ~- U2 r# U
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
' j. I* F k. Z" `# nfor the network can be helpful.) T9 \" S8 S3 Q- ~3 ?
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
* g: N8 C9 m7 ~1 KSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network3 b" C$ d5 }5 P% s8 {( l- P. b) j
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
' w, e) U) h/ [7 |people can open a lot of doors as far as networks are concerned.
% T' B5 q x- R( S$ k$ w: ^1 nAfter You Join a CPA Network
7 M: Z9 `( Y: YOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
' Q+ B* o1 S+ R$ m' d, ~and make an attempt to get to know them a little bit.
8 G1 A/ N* |0 V+ ?4 o5 ZFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their( J) z7 b' w: f
weight in gold. Start feeling them out from the start and try to get to know them. Once you get6 [+ M/ ?) x& k% G7 v& B/ n7 v. @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4& q2 e. w: @4 I7 O
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
1 V, j* G! u; T5 d6 ^* X ~bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
6 {, f: T6 X5 I5 G/ Cemail.0 ]4 q( q1 Y# d1 u6 N# r( a
For more helpful info about dealing with affiliate managers, check out:
4 J+ x4 J- R+ n; n$ q t; dhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/4 j. Y$ ^% q( D+ ^! M
http://www.mrgreen.am/affiliate- ... iate-managers-want/
: N2 g2 }6 C0 D( F; E/ f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5 q7 k- B+ E' }8 b0 X8 f% W* ?2 o" j
Set Up Web Hosting
( d. ]* L) ]6 a7 Q$ a: `Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
& m: s- y: R n- I. E/ P/ Zabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
9 `9 W/ g, C5 g) i- I* Jhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
6 x4 C5 w5 A" f3 ` @whoever else is on the same server as you.
4 | Z- d5 z1 }; A: w R7 z6 D2 cSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast" r2 z; G/ S- G6 O Z
enough that the visitor can't close the window before your pop up is even shown. You have about 3
3 M! o' k7 u0 j5 ~* x& w& oseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.& w- u5 w h1 r/ i; {
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a* V P! K) ^- y" ]
house full of roommates (hosting customers).
7 g9 e2 D% h8 Z: g2 m4 sIn shared hosting, this is like having roommates where everyone has no specific designated area inside
, _! H4 H _# @( a8 ^( j: W& ^2 Zthe fridge where they are supposed to put their food. Everyone just jams their food in however it will$ `3 u7 D8 F8 ~2 j. j% a
fit.2 h* T$ g3 x) |8 r+ v) e
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than* d$ ?( X W, [5 S. _- d/ i* d" g
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
' y& D [7 e ^+ B k5 ktheir food. Everyone else's food in the house has less space to take advantage of.
$ Q5 `) Q: \$ Z* e% hIf you have less server resources to take advantage of, your ability to serve popups will slow down. For- h, j( V" U9 g
any type of hosting this is a bad thing, and especially while running PPV traffic.; O, w6 D/ s @1 J* q) ?
In the case of a virtual private server (VPS), everyone in the house has their own designated space3 ^+ g& @0 j) b4 Q2 {6 E
inside the fridge to put their food, and other roommates can't come into that space. The server is! F- S* P7 H+ O$ Q" ]" N: B
partitioned, so that each customer can only use a specific amount of resources at any given time.
0 _3 g( G* A! {5 A* E0 KA dedicated server would be like having the whole fridge to yourself. All of the server's resources% U' z- t) X) }, n, z% E
belong to you and no one else can use up those resources. This makes it possible to serve much more7 V! H8 F' m& t
traffic, faster.3 j* B9 ~; H; [8 q) Q4 Y+ K
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server./ x- F7 r, U" w' b- e
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is( h$ O4 Y3 I2 Q8 u; L3 H0 ^
here:
8 |/ ^6 A. I0 [http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
& U1 u, H% q0 I$ ^' {( e: nVPS&highlight=hosting: @3 e8 \1 u3 d/ N/ A/ T& d
Dedicated-Hosting-vs Shared-Hosting1 m$ v7 f" \* P1 M
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared- ^7 [% ~; w) g) A
Hosting...Your-thoughts
9 Z* [( {! l# @7 k/ O( v" d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
U# r( d8 V0 K; oHosting Providers for PPV2 d' R; `$ [8 n7 m6 z! l
Beyond Hosting: n2 Z$ [+ {8 o9 u9 ~
http://beyondhosting.net/
9 I" `! d, F$ _$ RWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
0 J3 Z/ q$ W7 m+ ]& p! Xreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when* y+ r2 k' M5 U- x8 G' G1 D, p1 P
direct linking with PPV. Also, these guys provide great support.9 N7 B0 ~" i" B; P$ U
Prosper202 Optimized Hosting
/ C7 n( c( w4 q7 S+ X' h N bhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/' x: c5 N3 {7 j0 w- r
CPVLab Optimized Hosting
% `- c& v$ i* R% f2 t4 j: T Z: {! ?http://beyondhosting.net/CPVLab-Hosting/8 k8 u7 \. C1 y& ^2 o
Domain Names for PPV
* y/ P& Y! o! r! m: G( c* R* tOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is$ ?5 P, y" D# I/ Q% u. N
where you're going to host your tracking software and your landing pages if you decide to make them.
% c0 p2 k" E* V" P( qOftentimes people wonder if they should have a specific domain name or a generic one. One generic, {! [& C2 n" P4 E9 H
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
& ^( B8 U8 m6 W; \& Z2 y.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
! L" F/ R: ?* \( Q7 Q1 ~term or build a whole website.
8 h* {4 \' m9 |* h! ?* J7 hAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
2 `% H/ r0 H. l6 Gtracking software on your domain. This is really important, because it is necessary to track your
: n6 {0 R2 l" r3 b$ I' p! B1 S4 ~$ sconversions down to keyword level so that you can optimize your campaigns. Without proper+ b3 j/ N) a7 o2 A* E
tracking, it is impossible to know what is working and what isn't." I( H$ {0 f: Z$ X3 w5 @$ x, g/ T
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software6 ^& n: {7 R$ r r
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides." E% R/ g2 e2 _
Prosper202
! s, `9 U9 ^6 `- C! w" zhttp://prosper.tracking202.com/apps/8 ^% T: x. ^8 ~2 H! ^' T6 X' X
CPV Lab% S$ V5 D6 ]2 a n1 W% J" Y- n
http://cpvlab.com/
0 t/ A- n( S, ]! r# Z. M% G- MCPVLab Help Videos4 N6 `' e/ X/ y
http://ppvlab.com/oweiw/oiurw/vdm.htm
9 L0 H: o9 u1 A0 kAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an( l" J+ O, a5 o2 f f& s* O3 S, }, Z
industry standard.
9 J6 ~3 }0 }# u/ g- z1 G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7- x. z- a9 P) D) ]1 P. q; W# R) p# @
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from* Z7 V9 C: @9 w8 Z; k
good support if you have problems with your installation.
0 ]5 n$ b; H" p8 |* G4 PTracking 202
6 c7 f, }4 p# ], u* p3 p$ ITracking 202 is the hosted version of Prosper202. You can create a free account and then build your4 N# m& }" A0 V- s; o3 ~0 Z
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
; Y8 A6 j% f# C) S; B3 \- `# o: Y. b# A6 rarea.) d7 n; l. G1 W
If you choose this option, keep in mind that your tracking software, one of the most important parts of3 d7 \% w% A, h* S+ [9 z6 M
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202& K3 X1 f# T# [: X2 Q/ j0 o; e
interface, and their hosting.
) r9 ~3 b0 h0 R9 q: L& \+ HAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
8 x g9 p! o g4 Z/ D. M, [and targets which you are bidding on. Leaving this up to chance in order to save money could2 D! A; V6 V' I
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
) a4 E$ y+ C1 p0 d8 cwere using.
d- f; q4 n4 p5 Q, x+ ~Choose An Offer1 j2 W+ X& c: e& ~. p6 }
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
, J( N4 q8 S6 z! @Lesson on Offer Selection6 s, n" k) o! ~6 Y, g, g. H
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
0 X7 O1 l# Q+ S; _$ XIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so. _! s- \" t l
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
?/ B5 \- c PLeadImpact as the traffic source.: `* `7 C- E4 J) [/ W" g
Now the best way to learn how to put all of this together is to just get started. For some variation in
5 ]/ ~8 L' X7 M4 w4 fthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
; }) {/ l6 h8 n: ?9 I0 T7 ^' l4 rcampaign.
2 [, O* y( T+ N$ S/ a0 T/ C2 V, hWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first) f8 P, O& }6 D$ z9 K6 r- e
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says; b* \. [& V/ x: `" {5 L O
that all traffic is accepted.
7 P; i) z+ |. o( qFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.( p7 w' }3 J2 k- b
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
6 y" T2 E3 C0 j. ]7 L% P! Aget creatives like banners or images specifically for the offer.: ^; N, m$ c9 F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8( H3 u6 Z& u2 j+ `5 K: k6 e
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can; C; \8 @+ }% Z2 u) @$ [6 Z" w
track my keywords. Without doing this, it isn't possible to see what's converting.
7 u5 ^( Q+ @' F2 L8 q4 U& LIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
' n" V3 N% T$ x9 p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9! Q0 Y$ E# W4 y
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
7 @8 p8 T; S" e1 D5 p! }bottom of the page:
$ R* h& |* C4 _+ cNext, I have to cut and paste this pixel into my offer at Ads4Dough.
* @# s2 t1 }' r6 v# k- UClick on the offer → pixels → Add a new pixel and this comes up:
x) z3 o/ J* y2 ?# g1 ^1 n+ Z$ Y% tMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL+ w0 Z* T/ ^! j
from your software into the box that says 'Enter URL of image to load'.
6 q5 x$ U2 Q" }! t8 \Once you do this, it should look like this:. l& A+ c4 d" e# a- h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10' R) j$ i: P) `% e6 J$ f0 {. Z
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:. d+ D: [# b2 m
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either3 U; T/ y2 |, Q# [& S& J
Prosper or CPVLab.* g% T" v* e4 G. d9 Z
; [' o! c U% o& v. u, x |
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发表于 2012-12-27 18:47:17
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