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PPV GUIDE [PPV新手入门][28页]+ G, h$ o; [8 o8 H F0 R
详细的请下载电子书！
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Newbie Guide7 P9 V/ F5 r1 c: ]! ~& _8 V$ f
PPVPlaybook.com
: x7 U X" b" I/ k( YTracy Shaffer
8 L$ N1 H0 ]2 o8 C [2 gDavid Ford, y. }$ j# [# O" N8 b6 f0 \# [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
/ } j! g; Y* [9 GGetting Your Mind Right to Start Affiliate Marketing
: ?; S, M( R# c+ X9 tThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
; K1 z- y/ `( w6 W. b' Oever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
# E( a8 ^2 h) xyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing( u9 u( t; K7 A* G
with any success, these claims are laughable and far from the truth.
5 c# }( F7 g- \! BAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
7 o( W @$ Q: A# H3 K+ }flow management. The main benefits are the low barrier to entry compared to other businesses, and9 ^# C1 e# ]$ L% _
the ability for a marketer to be a one person shop and make an incredible amount of money with low: x' r8 @; X( n6 f' ?' ?
overhead.
5 V' q6 ^" l0 S9 a9 xThe winners in this business are the ones with persistence when nothing works, who know there's
' [- m. F( H4 ~% i% i8 M' O% jplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.6 o: o& ]3 s& O8 X2 \( K6 w. n/ [
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
, E" A7 X/ T' \4 G D8 }stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
* ^: l( D6 l$ DMost of these things happen suddenly and without warning, and they all contribute to the amazing8 q: J; X' K) J& d- T2 S
learning experience available to anyone with a few hundred bucks and the ability to open an
0 u$ C( P% y6 M2 j6 v0 [, Sadvertising account.
' f+ K0 d$ k. H4 RYour competitors are willing to work at this around the clock. This isn't a push button, instant business! A0 H& S2 k" u) g; H% J
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet- |! V( e' t; b/ E9 w
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
( ~- Z2 _. F/ o0 @. |trying something else, failing. There isn't any guaranteed recipe for success except this: persistence., x- g2 y, ?$ {
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you( L0 q5 v" u" X" P
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
7 [( E2 E8 x8 l. ]' ustarted building.5 }- J9 }/ v, q2 n9 K- K7 \9 G/ A
Things you need to get started:
5 c2 o% W! D$ h$ K/ Z/ F1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)5 Z+ N4 w# r+ X# y6 ]
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
4 B1 `% C% \* Z8 g3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
8 Q$ k# q3 K1 ^- b8 T% g4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
8 }, G7 h6 [: V3 sThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
, E& g. B2 j+ l" N3 Kwith PPV.0 n' {8 g$ o& D+ O& E8 U$ R- k
Basic Getting Started Definitions, r: h! u3 U! A+ Q8 X
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
Y8 ?1 `" x# D: Z' s3 K& F* l: taffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
: o7 n3 S3 S+ z3 C# E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
# F) Z& n) I- b/ K" @( btypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).8 ^4 }$ C9 A5 \
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
3 A. H- o! M( e5 F( lreceives a commission on that product. An example would be the Amazon.com Associates program,
7 B" R! ]0 C( E8 W* k4 b: FComission Junction or Clickbank.1 }% C3 _( e: L8 E5 O; {# W8 j5 d
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
1 L# c: s$ O1 Yan action like filling out a form, submitting their email address, signing up for a service or sometimes# i8 E$ M% x( j) p
buying a product. An example would be Ads4Dough or Neverblue.
" t* Q9 Q8 w/ U4 n/ o9 G6 [7 SAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
8 ^, ~( Y1 Y q) F0 y5 xaccount, getting the affiliate approved for offers, bumping payouts and just about everything else/ B; j2 f7 D2 i! U9 h# I
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
! E7 k% q6 G4 _* P) C7 u+ |6 d$ {right from the start can really help you.& A% |# f" a0 k' s3 @
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served& j9 \; V7 F/ s7 }. Z9 q# }
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per% S2 K6 X# O a2 y! B8 w! f
view, starting anywhere from .01 or .015.
8 S/ B% f5 e4 S+ o! oIn order to use this type of internet traffic, the affiliate can sign up with a number of different
! \; f) O# |# o* U1 X0 J! T3 gcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,9 t) P+ g' R+ w' }6 N3 ]
MediaTraffic, and AdOn Network.0 d3 k) i3 n3 |" a* }- }5 [5 ~+ [
Don't popups get blocked by pop blocker software?7 P* r% F, d: {( N5 D
No. Popups are served in a new browser window as if the visitor had opened the new window
i8 X: T: \% |. |* G. f! othemselves.4 B4 o$ R) f/ N }( T" K) Q
How many popups get served to the visitor?/ E0 U, R+ z: A$ Q. V* p- {1 ]6 o8 H, ?
The number of popups served varies depending on the PPV network. Some pop more frequently" z% f+ p- t* U7 R% j
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
/ F7 T& b, |) ~& w9 g. mserving this kind of advertising, so they have to toe the line between keeping their software) E1 y0 X5 s1 a- l" w" Y6 m
downloaded and still making a profit.. q: Z4 p% P! n7 D# l' Q
Isn't this type of software bad? Why would anyone keep it on their computer?
) T4 U8 g7 X, T0 R* v+ pNo, this type of software doesn't harm the user's computer.
; `: g% I, G+ x* ICompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
8 G9 p J1 w8 M1 f" f; c% D5 etoolbars or videos to place the software on their computer. The visitor keeps the software in place so
( ?2 h, E ~) D- r# C3 }( V V% h2 vthat they can continue to have access to the incentive.1 r& b `2 B0 Y7 D3 \4 w) O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
+ B4 x* ^" b- R* \% P$ r U" bHow to Get Accepted into a CPA Network0 k. U0 m) [5 _5 U7 w1 _
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
! e/ ?( [: f/ k1 G+ c6 ?to start looking for networks is Offervault which lists offers and lets you compare payouts across
" y' f7 `6 r ]1 H" G! Udifferent networks.1 E7 p {( Z: p! @& l, W# c
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
9 I. c' Z4 U5 ?. vapplication and be as specific as possible about your promotion methods. Usually some time after
( L/ P* R! F8 q7 Breceiving your application, the company will call to interview you. The phone interview is a critical* X B' U7 _% ^- B4 a1 p/ u
part of the application process, and most networks will deny your application outright if they can't get
5 V# c2 N+ v: i6 Q' i. @you on the phone. F& P. ]0 P$ V
Often, the person who does your phone interview will actually become your affiliate manager after2 X0 \2 ^8 K. H1 S- E
you get accepted, so it's a good time to put your best food forward.
: ]; z, i8 F' T+ R9 Q9 a2 R0 MYou might not relish at the idea of someone grilling you about your internet marketing methods over4 b! m8 y' ?: ]
the phone, but trust me, this part is critical. Have answers in mind for the questions:$ }# I$ x4 X2 E/ D' Q* `
What methods do you use to market offers?# N( m0 I" s9 @3 v1 [! p
Do you already have a website you will be using?7 j# b& {$ C4 }+ k- k
How much is your advertising budget?
, h* E- J& y2 A+ n/ j0 `What other networks are you a member of?& R% C0 C) M( d2 s+ q0 h
Who are your affiliate managers at these networks?
4 G" y( c0 W2 C8 [$ UDo you use social media (Facebook, twitter, etc.) to market offers?
2 P0 W/ O% J# E. p- \ i: U/ p1 oHow much traffic can you drive?
! e4 g( {) `% c- b9 w EDo you have a personal recommendation from anyone who is already a member?; n( i8 L( ~3 {8 `; q
Once you provide satisfactory answers to these questions, the network will approve or deny your
3 o1 \0 Q+ {0 M2 L. B3 e. Zapplication. If you get denied, just keep applying or call someone on the phone and try again. Be/ _# O+ y/ T: N, W! x, {
persistent. Also, getting a personal recommendation from someone who is already an active affiliate" A( Y0 Q/ X8 {- {
for the network can be helpful.
, v2 U2 ]# z. _" o% uTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
* `7 ?1 [) ]4 D. Y1 sSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
9 }" r' h4 Y3 |7 J; D) {# q) yowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know8 @7 b. z, e- l7 o+ K( l
people can open a lot of doors as far as networks are concerned.7 K+ G* j+ S7 B7 Z1 s9 A
After You Join a CPA Network* }+ H0 @0 P/ k, [ Q, T- h
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
5 ]1 J, I F" {, ?4 H7 p `+ Nand make an attempt to get to know them a little bit.
+ n) g% p' s+ P% K* ^Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
: l+ G4 x4 I, e; A" P. r# _weight in gold. Start feeling them out from the start and try to get to know them. Once you get& w7 Z, i4 Y6 o% L$ f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
) T* d9 V, F6 T L7 z( F$ H: nlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout+ {. V8 M& K# d. e# P
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
9 g2 `7 b* R% l/ `email.
; C1 V' f3 d2 k$ i* p2 MFor more helpful info about dealing with affiliate managers, check out:( y/ ?( p6 N. |
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
; m8 @$ D5 K5 m4 \; ?. l: shttp://www.mrgreen.am/affiliate- ... iate-managers-want/
* ?8 w, [' u9 }3 H7 `! n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
% s0 d% M9 b q: T3 o% b7 zSet Up Web Hosting" y* W3 A+ T9 z/ t8 A
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said$ q8 Z- W6 Z7 f0 ^& s
about internet hosting. In general, you get what you pay for with hosting. When you use a shared+ A$ A- _1 u8 W% V+ M4 d5 z2 \
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
4 L3 U6 ^* |* T5 X2 mwhoever else is on the same server as you.7 \# v1 y2 g/ g N' T; o. |7 C) ~
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
! R9 p( P/ i0 U! i2 ^8 denough that the visitor can't close the window before your pop up is even shown. You have about 3. V7 |8 S6 a& A& v4 K& |; W
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
) n8 e% p0 f! D6 L6 H& LTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a; t: ]2 ?, s# G' k
house full of roommates (hosting customers).6 M( E8 B* t* e1 M& d
In shared hosting, this is like having roommates where everyone has no specific designated area inside
, B, F5 i; T' s* t/ R# S7 {! Y+ z$ fthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
{% \; Y- _% V! w) Y, lfit.
3 L& o* g/ H: N8 |Say your roommate brings home a large turkey. They will then take up more of the refrigerator than6 [9 E: C6 q* J9 H0 l' v4 X
the rest of the roommates, by virtue of simply needing more space and resources to accommodate+ y0 `7 a7 s F7 o
their food. Everyone else's food in the house has less space to take advantage of.
2 q! M9 z, }! d0 ]If you have less server resources to take advantage of, your ability to serve popups will slow down. For
) x8 Y' _, C/ v2 L& k7 v: z/ Gany type of hosting this is a bad thing, and especially while running PPV traffic.( b: m$ C- ?, P0 G
In the case of a virtual private server (VPS), everyone in the house has their own designated space/ m1 K' H& x1 G
inside the fridge to put their food, and other roommates can't come into that space. The server is# [" g3 G# D1 A" S
partitioned, so that each customer can only use a specific amount of resources at any given time.
4 Y% ~( Q& q" B! e L) SA dedicated server would be like having the whole fridge to yourself. All of the server's resources
" x% x9 R; m6 Z2 _- R. u+ Hbelong to you and no one else can use up those resources. This makes it possible to serve much more! m0 Z2 `! s' b3 n; A$ E0 A% L
traffic, faster.1 U. k& Q- k& V* e" X
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
6 U( U" i' _+ ?; j, u0 n! PAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
4 @: D) ]# U. |( [7 i* @- v Bhere:
3 D2 e4 x; p& `9 ]# Whttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
, w, `+ @. H0 E: O* sVPS&highlight=hosting( P& E t$ M) N3 C& v. R5 O
Dedicated-Hosting-vs Shared-Hosting, R. k9 e$ X* h {* y
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
: ]* Q* p1 o" E; uHosting...Your-thoughts
5 B. A5 C4 C3 n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 69 C6 L$ A, p. K, A6 W3 B1 O
Hosting Providers for PPV! E6 s4 n6 W% [+ g& x4 L
Beyond Hosting% ]' I0 z( {, y! `' l# T6 M
http://beyondhosting.net/$ O0 q+ f9 M4 {0 o9 k7 j# p
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
/ O. O+ R; V8 u9 w& e5 C) yreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
) i; |* I" d& M. I' `direct linking with PPV. Also, these guys provide great support.0 l/ Q U# T2 Y: v' D
Prosper202 Optimized Hosting4 c: V0 ?$ ]1 Q* p. q3 l3 ?
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/* E' L* M- v/ v9 m: i/ M2 z
CPVLab Optimized Hosting
! X7 \5 z z6 p7 _9 l) S, l$ Z! _http://beyondhosting.net/CPVLab-Hosting/* [% M- J/ T& @( P F) ~. u! a
Domain Names for PPV) d# _( P5 _$ i, O: j
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is; w* E% |2 O. ^. u [
where you're going to host your tracking software and your landing pages if you decide to make them.( w+ T. e; s0 u! @4 U
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,3 i2 f' V* ~0 y! ]& c6 |
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
/ n( o+ @$ {( u.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
1 }" a, L" X* Nterm or build a whole website.
$ O! t( B* Y& c# QAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
3 ]9 d* K \8 _$ v6 i2 z' Q$ Rtracking software on your domain. This is really important, because it is necessary to track your
& Q9 U( g% W, }1 lconversions down to keyword level so that you can optimize your campaigns. Without proper$ x1 J. D9 R. K2 C; m" V
tracking, it is impossible to know what is working and what isn't.: u, I5 _3 C1 \% m* b: ~
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
% u# r* q' L/ V" qis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.' q! A* ]! x5 [" L
Prosper202
/ o4 a3 n* X8 |8 M1 k- _http://prosper.tracking202.com/apps/6 c) u) g; M7 ]9 {
CPV Lab2 G {% T1 B. Q" h
http://cpvlab.com/" T3 [ o P r; X0 W9 |, D; m
CPVLab Help Videos' a) Z" q( v& S* N# k0 h
http://ppvlab.com/oweiw/oiurw/vdm.htm# @2 g4 t$ b( ^2 I9 B+ u- p
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an: j: x0 J8 L- d
industry standard.
: V- l) h0 I" l; s8 n9 h" b( Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
' A1 l9 [* }. d/ j# Y- _CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
6 R, O" d- ^1 X) M* Zgood support if you have problems with your installation.
$ j _4 ^1 Q' o3 h8 `# nTracking 202& ]9 V/ H4 e. `) T; S
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
' W( a! k% g% Y A1 c4 k; v8 ]$ Bcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user8 w+ w3 M3 p1 i8 J! U6 P
area.4 Q8 b* d! \4 P$ Z. o' S
If you choose this option, keep in mind that your tracking software, one of the most important parts of
: Z& A! |8 h5 x3 q- lyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2028 U' [- G! C O6 P& F/ O
interface, and their hosting.' {$ A+ s0 R0 w7 b
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
2 c2 j; c1 C* M) n7 L/ Rand targets which you are bidding on. Leaving this up to chance in order to save money could
+ B# S2 A6 c8 K# ^( `0 y: x, Ppotentially leave you open to huge risk if someone else caught on to what offer and keywords you( H1 j% e q$ D
were using.
% `9 p' @; r9 v7 GChoose An Offer; z e3 [6 d h& R+ Y2 m& H
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.! J" V: V$ ~, q4 ]% l9 d
Lesson on Offer Selection6 g( v6 G, C( v) D" Q
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
" o0 K; X2 r% L F. ^9 JIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.& o( D- g: P3 Q/ \) H8 }
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using: f* t% ~) B; c. l' f
LeadImpact as the traffic source.. N3 `; i7 `' h, w
Now the best way to learn how to put all of this together is to just get started. For some variation in, G1 R0 t6 g/ D7 F: |
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
4 h) J: G/ D' x6 C \campaign.
. X( G' n, a7 _" ~1 _+ t2 x" ]When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
$ Y( c# ?9 A& J, P. ?2 jpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
2 x" N% C2 Q6 m# I: a) Ithat all traffic is accepted.! V+ \6 G% Q/ `
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.1 e* s* {- E0 T% j H7 w5 z. x+ |
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
9 a, x H* _' X% |1 Q0 yget creatives like banners or images specifically for the offer.6 h' P. ]) T; ]/ z5 ~/ U; G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 81 z9 }. E! R# ` K7 R+ S' K
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can, o; f G1 B, ]( X/ y, E8 D ~
track my keywords. Without doing this, it isn't possible to see what's converting.
( E F0 z+ M _' B5 z& L( F. uIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:$ u- g6 R1 ]9 h1 k# b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
/ p5 O4 c: ]0 N9 d4 d1 W2 aIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the; x- o8 u- v/ ~" C J
bottom of the page:% t0 O# v5 ]& m) U3 p4 f/ f2 {+ g- R
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
" v- M) T3 i$ p$ w: c$ OClick on the offer → pixels → Add a new pixel and this comes up:
. c; M( s, ~" D4 p7 rMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
) s3 ?" t, H5 C: Sfrom your software into the box that says 'Enter URL of image to load'.
) W0 O( ^& b" YOnce you do this, it should look like this:4 a* q. a [, R. Y% Q' W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
4 W3 K; u5 {4 h+ }0 Q2 \( R; xClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
+ d' D! o% E; L4 |: JNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either4 E8 Y& c. F( d7 o- g3 X/ {
Prosper or CPVLab.
' B1 p# h5 K* {. r- u
6 Q% O; E r* B; E |
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