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PPV GUIDE [PPV新手入门][28页]8 j/ B& P. J% c, m k
详细的请下载电子书！, x7 T4 n) j. q
: ^7 h) l& D4 l8 k8 P) _% T! |8 [+ x) V' Z8 N1 K
Newbie Guide
( g2 T" t3 J, f1 yPPVPlaybook.com# i' x L& g9 a$ K$ a$ h8 z+ C# \
Tracy Shaffer
O0 t) S9 Z3 I( P2 v% y5 GDavid Ford2 @4 g: G( x! @( R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
! P8 z7 z1 d5 \9 G8 @$ _3 _) ~Getting Your Mind Right to Start Affiliate Marketing! x n. `; |: l8 h c v- ` c" |8 I
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an4 `, p+ b+ X8 \3 W
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where' [) u: d7 U+ t4 v, o. Q7 l
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
) _7 }7 g# |- _6 d- Rwith any success, these claims are laughable and far from the truth.; B. ^+ Z% s0 }0 A0 B) q
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash( b. Z5 u6 ~( c) v
flow management. The main benefits are the low barrier to entry compared to other businesses, and
- j7 P3 O" @& N, A' F# Hthe ability for a marketer to be a one person shop and make an incredible amount of money with low
4 I5 v7 r" R: z' Y$ koverhead.
$ O0 `, u9 H+ W8 ?( R! L8 ?# QThe winners in this business are the ones with persistence when nothing works, who know there's
, O0 _* s# Q. pplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
+ a8 v9 V# i" N xThe cold hard reality is this: virtually everything in the space is changeable, what worked today can& w+ `7 k( g( O6 b- ]
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
" B7 O9 ?$ A- q$ { g5 cMost of these things happen suddenly and without warning, and they all contribute to the amazing2 P+ i4 v z1 D9 L: m( P m
learning experience available to anyone with a few hundred bucks and the ability to open an6 J4 n- Y* ?2 [7 o l: R
advertising account.' @. {' K9 Z2 u$ g- i) J
Your competitors are willing to work at this around the clock. This isn't a push button, instant business! B% \. d# b7 k- g/ A: F; q" o$ M" P
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
; g% c; q# t/ y* I4 ]- ~marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
* n6 p" |1 S% M+ xtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence." R' F& `' A; @7 J- `! X1 f, _
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
' E- f& |4 A1 B# k3 dstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
& @; v+ i* M( [started building.
, X* T+ k- |& s$ VThings you need to get started:; j+ R" B/ f: N& N; P
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)( h3 `& X; K6 d, s! O
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
% M( c- N, P' l- Y3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
* ?( |3 j% D' d1 e+ C j4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
! Z" y4 k/ D* x9 fThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
$ F- ?& O) u0 U+ G/ k9 k, U/ Qwith PPV.
8 l4 Z5 t. N6 R" {% S+ VBasic Getting Started Definitions
. L4 B) O2 D! r/ B" j4 iAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more+ t" |1 M8 a y' X3 V/ O
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
1 s3 c* \/ n P9 F* A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2+ ^3 d! f! a6 N& O& r
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).+ T! ]" d8 I( k2 [
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
% w& f- U2 A% W2 ^receives a commission on that product. An example would be the Amazon.com Associates program,' n% O Z$ E6 _; P8 o$ B! i
Comission Junction or Clickbank. {1 B. X, |1 F: E/ M: Y
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
4 [* d# m/ _- h9 Y/ gan action like filling out a form, submitting their email address, signing up for a service or sometimes
2 \' Q9 M. Y0 s8 t' q" A4 \buying a product. An example would be Ads4Dough or Neverblue.- O/ x r# M8 g1 h
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
6 H; j& B& m: R ^4 B! w T% Taccount, getting the affiliate approved for offers, bumping payouts and just about everything else
2 j( D' @$ _4 {8 t; L; v/ s. Crelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
, y" _- _4 `9 X- c- e# Mright from the start can really help you.' g0 P' {+ [8 d8 m
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
0 N1 }8 v7 x* R. h- y9 }8 yin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
; k0 [. m0 r! ^0 X3 `5 t& aview, starting anywhere from .01 or .015.
) o* e3 I# Z8 w/ P- [5 p8 iIn order to use this type of internet traffic, the affiliate can sign up with a number of different, h4 H n+ s" n2 t/ o
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
9 G. D* R9 x( q+ k/ N4 a4 j: IMediaTraffic, and AdOn Network.# f7 b" l; I( Q9 v: W1 I( X% T5 B
Don't popups get blocked by pop blocker software?$ B% n0 N) v6 ?0 B a8 p
No. Popups are served in a new browser window as if the visitor had opened the new window
4 s& V- T9 o- q' y, ^" Z0 W* x5 bthemselves.; v' X4 u* j1 |$ R8 p6 d
How many popups get served to the visitor?$ X* E+ L0 q& e4 A( U$ w
The number of popups served varies depending on the PPV network. Some pop more frequently- h. f) v) c; h, K2 X5 ?
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by4 K# |! L+ W9 Q0 c7 q
serving this kind of advertising, so they have to toe the line between keeping their software
% ?8 m5 O; d: Tdownloaded and still making a profit., Z- m( Y" D4 d& c) K
Isn't this type of software bad? Why would anyone keep it on their computer?) A0 p! q/ {( C* E8 F1 y
No, this type of software doesn't harm the user's computer.# T; U2 a, k! F7 z$ B( t
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
) ], e1 [2 n2 S$ atoolbars or videos to place the software on their computer. The visitor keeps the software in place so* a! d# b3 }2 H) b' D
that they can continue to have access to the incentive.
6 t* d' \ S7 Y9 s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
; B& T: ?" Y+ GHow to Get Accepted into a CPA Network: n1 L$ s, c: |& H4 k5 v
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
9 M$ d+ t6 y# E: W* Q0 J" Tto start looking for networks is Offervault which lists offers and lets you compare payouts across7 {( e/ q8 |! l7 X5 |) h
different networks.+ i2 ?. k H- t" B: e" e9 K t5 B
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
6 E( w# N- ?0 ^- S) Eapplication and be as specific as possible about your promotion methods. Usually some time after' o" Z$ W) u! d0 n2 f. C4 M
receiving your application, the company will call to interview you. The phone interview is a critical
% R+ A4 [5 Q5 m: Y0 V! {" Dpart of the application process, and most networks will deny your application outright if they can't get/ Q: @0 _7 v0 O q9 Z- n8 f' M* V% U
you on the phone.! ?6 e" J3 R' l) }# e
Often, the person who does your phone interview will actually become your affiliate manager after
" x3 _" H0 C# K- t- kyou get accepted, so it's a good time to put your best food forward.
1 W5 [$ O |; v9 tYou might not relish at the idea of someone grilling you about your internet marketing methods over) E1 J# ~) c6 e
the phone, but trust me, this part is critical. Have answers in mind for the questions:4 s. o+ w8 z2 |* l# T# D0 L% T& Z
What methods do you use to market offers?" B: a. W! d/ _ u6 _4 ]6 g
Do you already have a website you will be using?- Q3 l$ e) H9 D1 v
How much is your advertising budget?
! m: X4 F3 m' q- x) v& EWhat other networks are you a member of?
$ n4 L+ D( v6 p3 b3 L6 }2 fWho are your affiliate managers at these networks?/ X6 f3 i' z$ Z c0 Z' a# W
Do you use social media (Facebook, twitter, etc.) to market offers?* Y, ~+ [8 P7 I9 X; l0 Q+ z4 L
How much traffic can you drive?; d& Q. H0 c( _# q: o( K3 t
Do you have a personal recommendation from anyone who is already a member?4 T2 E* L$ p0 w$ S% T; N
Once you provide satisfactory answers to these questions, the network will approve or deny your( B! j' G: c7 j; v& b
application. If you get denied, just keep applying or call someone on the phone and try again. Be- |( g1 I/ N2 r5 z% y
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
1 Z5 @$ E* e8 o1 u" s yfor the network can be helpful.
2 t) R8 f" J* a" _% @To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate: c! S& g" Q: v7 ]- d+ `
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
/ R' r: B' T T8 |$ e5 B1 H+ U% n, @ p3 L" @owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know, g! b0 i. V" q0 C
people can open a lot of doors as far as networks are concerned. @. W% z/ x9 o4 c" R% l8 J) F1 p
After You Join a CPA Network
+ Y i- N: s9 K: r6 j# Q- NOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager' Y n3 I% P. x5 n' s$ [
and make an attempt to get to know them a little bit.
q% q8 b- V! @2 [- ~) c EFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
0 G( O: G8 ^- `3 N# }7 ]1 m7 Vweight in gold. Start feeling them out from the start and try to get to know them. Once you get
5 X. }# p* z; G& f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
- ?$ I& |- Q5 i+ m7 blarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
+ R Y/ B( w6 I( k1 X) dbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
: {& z* A% r, w, }( v4 u# remail.) s! w; U' X( Z+ }
For more helpful info about dealing with affiliate managers, check out:
6 A) q! }% J" J3 H- h; [* xhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/& Z, @; F% P9 y- |8 I
http://www.mrgreen.am/affiliate- ... iate-managers-want/
5 o. m! c% o: g3 A, h. [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5( r* ]+ @0 s; J# b" p
Set Up Web Hosting
, l* v) \) |. r; vGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
4 n, n7 Y" t4 I, nabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
, p+ V# z$ N! n6 F# vhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with8 v0 O, r l- F3 Z( a2 d
whoever else is on the same server as you.
% p# y# t" o3 ZSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
; Q. ~( `* A, e$ g d( Kenough that the visitor can't close the window before your pop up is even shown. You have about 30 e# l2 D, B8 O8 A X/ u
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
5 l7 }- [; d! }% O/ g5 ?" j7 TTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
( {4 S, i# C1 W0 S& [' Lhouse full of roommates (hosting customers).
% X: `2 \6 u$ z4 | f8 m6 k/ ]; xIn shared hosting, this is like having roommates where everyone has no specific designated area inside
a8 l! N" e$ `8 Vthe fridge where they are supposed to put their food. Everyone just jams their food in however it will# l& U) E6 p' e" e& w
fit.6 Y! A2 N$ n) Q: ~( D
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than0 f+ ~1 R8 x& B
the rest of the roommates, by virtue of simply needing more space and resources to accommodate- u6 j# V( h' _+ z/ n" n" m
their food. Everyone else's food in the house has less space to take advantage of.
7 q# L5 q0 E F* i- ?If you have less server resources to take advantage of, your ability to serve popups will slow down. For: |1 w( ]- P; S: @5 X- j' i
any type of hosting this is a bad thing, and especially while running PPV traffic.
6 a- ?& a+ z3 A x7 b" E. RIn the case of a virtual private server (VPS), everyone in the house has their own designated space
3 d7 u, T) O |) ~9 i: U: Yinside the fridge to put their food, and other roommates can't come into that space. The server is0 u2 i J5 D7 o; H4 p) ]+ v+ R
partitioned, so that each customer can only use a specific amount of resources at any given time.
+ _5 p# B, B" ~: M6 |5 \# D( i4 QA dedicated server would be like having the whole fridge to yourself. All of the server's resources
' A% ]- V/ U6 a9 h7 D$ Abelong to you and no one else can use up those resources. This makes it possible to serve much more5 m2 d, k4 J8 D
traffic, faster.9 S( T2 K! d, V; i
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
6 S$ J7 ~8 W6 Y9 P$ |Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is. c8 x. W/ m- M) ]
here:" {: e0 o1 k' n( {2 [% ^
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-6 O# t1 r8 p; T
VPS&highlight=hosting3 I% }( t- s% ^" f4 B
Dedicated-Hosting-vs Shared-Hosting: u5 d: j8 i b
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-1 h F( X- x; d- c( w& I# D
Hosting...Your-thoughts
) A' T. \0 k/ g/ i2 @. m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6" V8 F( U& t* l8 n) G
Hosting Providers for PPV- Y. c$ q5 G$ S- `
Beyond Hosting K7 s4 h1 F; E* e3 f$ l# F1 N
http://beyondhosting.net/4 g2 A' x2 z, o' M8 d5 `0 Y4 k& U( d/ j
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
3 o6 H$ e/ {2 N$ V, Z) ireceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
# R/ T+ M/ P1 F8 ydirect linking with PPV. Also, these guys provide great support.
- ~ F$ C+ \: c) ^" w8 s; |9 tProsper202 Optimized Hosting
8 {3 f" s3 z7 i) j. S. j8 Bhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
: q, q; V5 e* ~/ zCPVLab Optimized Hosting
/ u4 K7 @9 m, z' Thttp://beyondhosting.net/CPVLab-Hosting/
2 `0 X, s' w" n9 tDomain Names for PPV
$ t. P' l) D; {5 MOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is j# M/ Y% D* t
where you're going to host your tracking software and your landing pages if you decide to make them.
2 Z- V, }+ a4 A$ ~+ E6 ^Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,! Z l; N5 E, P& n" L d
bland one is fine to start with, to host both your landing pages and tracking software. The .com,6 n4 B( N) \* s; Y1 v
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
9 d! v% L: N4 m: A7 l2 v- P! ^term or build a whole website.
0 ]" E, o, u& Y) ~After you buy hosting, a domain and get those all attached to each other, the next step is to install
( V, i. }6 C1 e4 u* D8 ?tracking software on your domain. This is really important, because it is necessary to track your) i* R6 |3 l% y
conversions down to keyword level so that you can optimize your campaigns. Without proper# M6 F! q) D O& o1 {" M; {
tracking, it is impossible to know what is working and what isn't.7 f. k1 `% I: `& S3 Q) j8 v; B0 q
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
- [. P+ S l+ x) h K4 O. ~& cis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
5 O" z3 N* H. k0 UProsper202& L- t2 w4 W( d& T! }% g( N% i
http://prosper.tracking202.com/apps/. i1 i+ m- l! L/ F) t. M
CPV Lab
7 g( L- n# q9 h' l, Y+ B* Xhttp://cpvlab.com/: v2 N p# q) r
CPVLab Help Videos
, C3 y+ R$ T- o9 F: Shttp://ppvlab.com/oweiw/oiurw/vdm.htm
3 [0 r/ S& V( [2 C, o+ s! fAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
6 w- G9 s" G+ }industry standard.
2 m+ c0 _5 G9 O' _6 O1 l; y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7+ ]" v( d8 Q/ N" b) C/ @' O1 D7 w
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from1 i3 S' v) _; e! J9 ^; j! u
good support if you have problems with your installation.
; D' p" D8 C. H) `) v0 c9 fTracking 202
s2 q8 ~6 A# C; eTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
' r- e3 Y& }5 N' g# ^0 S8 dcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user: ^8 d4 ?4 S2 v) { H$ c* V. ^
area.
- ~( f6 F+ I: r- j" V) oIf you choose this option, keep in mind that your tracking software, one of the most important parts of" ~: h1 u) Y8 j6 X3 |
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202: E7 \; x' {( q8 d" `
interface, and their hosting.: g9 i+ c3 u- E6 |$ ~
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
" {: c; r$ u, P8 Rand targets which you are bidding on. Leaving this up to chance in order to save money could
( p7 W' `+ l/ E) Vpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
* m0 q/ t% |2 ~) m! J5 T, Gwere using., R0 D$ C. ^" K5 O% o
Choose An Offer
( l# j' `$ l; }1 nNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to., E6 T/ L) R; j2 T, e9 @4 `6 W0 x) M
Lesson on Offer Selection8 t4 R, k/ e4 k8 J& a
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
' Z8 u7 R! i7 ^# e+ G# T$ lIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
; _! w' d% c1 e6 K4 mTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using( x `* j+ g# g+ [( {! X; H, d
LeadImpact as the traffic source., C' W: g/ r* G3 A4 H" [& u
Now the best way to learn how to put all of this together is to just get started. For some variation in
$ F$ Y8 X2 R3 d: n7 W; rthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
D x( o. o% D5 d. kcampaign.
: Z1 S2 k1 I& B2 r. C% ?) hWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first: Q o* l4 } _6 G0 h- n+ j+ I: g
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says: p6 I) [6 Z k* a- I6 i
that all traffic is accepted.9 a' Z) ^% ]( ]5 g$ n. Q: v
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.2 e- N( `( J- M* z, F; h
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can+ D0 s7 m$ H5 G/ ~* @& _. W2 w
get creatives like banners or images specifically for the offer.# i* @. J0 F' G) |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8' C6 [! _, p9 x& W" D9 T
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
Q! ^6 T+ T% y6 L, s+ K* Ktrack my keywords. Without doing this, it isn't possible to see what's converting.
% k; H. G* K% U( Z- h- t; LIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
1 Y1 w1 x j* S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
, K0 m4 U* w0 [In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
" f2 D( `9 T/ }* q. bbottom of the page:
) h$ }+ M+ m9 m# z0 MNext, I have to cut and paste this pixel into my offer at Ads4Dough.% y! g J; `/ S# \9 f1 H8 c# t# D
Click on the offer → pixels → Add a new pixel and this comes up:
& L* V$ M- v9 LMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL, [5 U/ U; }& ? c0 B
from your software into the box that says 'Enter URL of image to load'.
, Y L% [ H2 O# L5 L- v- POnce you do this, it should look like this:
4 H/ G" s" j+ V z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
* x+ r' `4 U& Z; _% t4 IClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
' j4 H, z: U& j$ Q% aNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
) E- q; a: }* C5 z/ W5 vProsper or CPVLab.' D2 @9 U. d v9 d3 z- A/ ~
4 A) o- f5 m [* b$ L
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