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PPV GUIDE [PPV新手入门][28页]8 ]) H. g, A8 `
详细的请下载电子书！$ e2 V7 g! d& O7 @
, U, w; [* s( K: ?' f6 L
4 M7 m' M R R4 t- H: Q' RNewbie Guide
l9 G ], s! }, r9 {PPVPlaybook.com- L' d8 P2 Z3 J
Tracy Shaffer
7 f0 S' ~8 k* ~+ CDavid Ford
: v& N" {" I7 B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
4 x# F. n! Z7 xGetting Your Mind Right to Start Affiliate Marketing
1 l4 V* A& o/ `5 B4 c6 r) {The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
) c( x* J, Z7 K9 o3 ^: }9 kever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where: @% c" t) F8 z9 z/ m0 m
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing" t+ b8 A5 ]" \7 R/ k
with any success, these claims are laughable and far from the truth.
# w8 D4 G/ g& ]$ M% YAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash0 Y6 b! B0 Q7 {6 t+ B( I" ?
flow management. The main benefits are the low barrier to entry compared to other businesses, and6 H: \/ V: A* v3 d3 ~8 p* }5 C
the ability for a marketer to be a one person shop and make an incredible amount of money with low# ]* j( g" F$ b$ y
overhead.
6 T7 a( q7 d; {- m3 R8 H4 iThe winners in this business are the ones with persistence when nothing works, who know there's# q2 X) t9 Y& g# n# ^4 o2 X4 q
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.7 c% M, n6 o0 ]8 W& d$ o' O- m+ b
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
' Z3 r1 f8 R% M& e3 G. Gstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
9 K1 b/ ]: A" R6 z, @0 nMost of these things happen suddenly and without warning, and they all contribute to the amazing; `2 U/ G. `5 b! ~+ u. v5 H5 R$ z
learning experience available to anyone with a few hundred bucks and the ability to open an
/ @- d( t+ `5 v* \+ v, Qadvertising account.
# s8 _$ f& g' \Your competitors are willing to work at this around the clock. This isn't a push button, instant business" J: m( q6 t1 u' V
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet/ \* Y. M( Q* U. g5 q
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,$ a$ V5 n% ^" _* F2 p& ~3 e. b
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
/ ~# t( j9 `& f% tWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you( h- F' A8 J8 y
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
* B8 j+ k3 R9 H( }started building.
9 J$ F1 c* j9 s) ~/ t9 ZThings you need to get started:2 J& u, z* V0 c Q" d
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
; M. _% X5 z4 s2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue); ^' F9 g1 f0 a E J" v, S
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)3 Z! z, L7 ~2 i: J, V7 N+ l" U2 I
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)1 D! T! h8 O4 R5 y
This guide describes from start to finish, how to get started in affiliate marketing by running traffic* ~. t, N. i. b' P( R. F6 U7 G
with PPV., z3 `9 a: J% ?" E5 G+ r3 y
Basic Getting Started Definitions& B5 Y0 z z' D1 F' M
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more) Q% z8 ], y: W( q; z
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
5 E7 |6 a1 o( s7 T( G: } m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2 s& z' U c: N( }
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).' r: e1 ~* s! N; u5 Q: N' {
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
; d; b* q- X, a" g [7 F) ereceives a commission on that product. An example would be the Amazon.com Associates program,
( H, l% m/ Y! H- U" M. _Comission Junction or Clickbank.
; }! x- [. b0 Y( iCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes; B) n5 Z6 s! y: P
an action like filling out a form, submitting their email address, signing up for a service or sometimes5 y( \4 _# n* \2 A% m8 ^
buying a product. An example would be Ads4Dough or Neverblue.+ c( @2 r4 k) |4 ^
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
& ^& P2 S/ B& C/ ?0 G% w; B' W" taccount, getting the affiliate approved for offers, bumping payouts and just about everything else; @- n" Z7 d c9 S
related to an affiliate's account at the network. Having a good relationship with your affiliate manager( `1 B, W8 x0 {) f+ F7 s# z
right from the start can really help you.
* s l! C, N- Y3 ]; ]# [; VPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served4 f; Y- f" n6 Q; M1 B* ]$ b9 H6 ?
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per7 ?. l3 x$ M% D; H1 O. z
view, starting anywhere from .01 or .015./ g8 v8 T) F! Z
In order to use this type of internet traffic, the affiliate can sign up with a number of different
; ]+ ^" l7 `2 M) dcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,& q+ M% g# o2 {8 u) D
MediaTraffic, and AdOn Network.
: D9 F, i1 d' E; f1 s6 [Don't popups get blocked by pop blocker software?
! l3 Z; N( Y$ B1 H- GNo. Popups are served in a new browser window as if the visitor had opened the new window
! J* o5 ^/ k* D) ~1 zthemselves.+ N2 m( A7 u6 R) x
How many popups get served to the visitor?/ K6 u) z3 i5 x1 _2 x
The number of popups served varies depending on the PPV network. Some pop more frequently
6 [# w" K( k9 ~6 v: \(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by9 I9 R0 g* g. G- L1 h( |# F/ ?1 ?! u2 u
serving this kind of advertising, so they have to toe the line between keeping their software! N0 N, V5 i6 l' g
downloaded and still making a profit.
3 K2 Z" Q4 E3 E9 J; WIsn't this type of software bad? Why would anyone keep it on their computer?
, u2 m+ C/ @, N* dNo, this type of software doesn't harm the user's computer.( l9 O, J, ?& X
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
) P; c+ Y# F$ `" w% Otoolbars or videos to place the software on their computer. The visitor keeps the software in place so
; G$ t- f K# s* e+ r0 g3 s1 Athat they can continue to have access to the incentive.
" m4 R! }& h1 m, B4 e, H9 r; o' i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3& ~4 m3 _4 [$ J& j ~+ s8 c6 |
How to Get Accepted into a CPA Network
- H7 ]# L( I6 TIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
7 `: o7 y0 F/ E! Ato start looking for networks is Offervault which lists offers and lets you compare payouts across
9 r) Y- K) d- n2 v( \; C3 N/ `- Odifferent networks.
( g8 K$ w# {9 f: n$ ]% pOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)# G, T* \- N0 F9 D' i$ \
application and be as specific as possible about your promotion methods. Usually some time after
7 }/ K# p* O3 g. ^+ b& Creceiving your application, the company will call to interview you. The phone interview is a critical5 L" w) Y1 C) i/ C
part of the application process, and most networks will deny your application outright if they can't get
! N. v4 J1 V7 X$ [. _2 o. ayou on the phone./ F$ K6 N' j( Z6 E/ |7 r. }
Often, the person who does your phone interview will actually become your affiliate manager after+ ~$ l8 e3 _9 k: H* o+ Q
you get accepted, so it's a good time to put your best food forward.7 _+ ?$ }' Z" N9 k
You might not relish at the idea of someone grilling you about your internet marketing methods over, ]/ Z1 Q2 Y7 P- ]' M' b1 B
the phone, but trust me, this part is critical. Have answers in mind for the questions:
1 s3 U& |: l4 d3 g0 q" tWhat methods do you use to market offers?5 a! {) b# @; l6 k4 C6 E
Do you already have a website you will be using?- y4 {, N( X. o0 s
How much is your advertising budget?6 o7 Q4 F" Z% Y: T, S
What other networks are you a member of?8 B2 K+ n; N( W r* y
Who are your affiliate managers at these networks?0 H# W- }1 k7 o$ I$ x* [
Do you use social media (Facebook, twitter, etc.) to market offers?
, {; E3 O" H+ @4 U, ]6 vHow much traffic can you drive?
, d5 {& n T. }& xDo you have a personal recommendation from anyone who is already a member?
1 ]$ k! d# z$ \5 I8 r2 w' bOnce you provide satisfactory answers to these questions, the network will approve or deny your
% e5 b( Y! T8 `& d3 Capplication. If you get denied, just keep applying or call someone on the phone and try again. Be! ` L# H1 p! o' {
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
% u- a* ~& R c1 Z' M3 ufor the network can be helpful.$ z1 B) W, S* E; O# j1 Q
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
4 o+ q' D& Q+ u3 ASummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
8 P( O# P% E* z4 `( q& m- m$ x' kowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
1 m( F9 |$ L gpeople can open a lot of doors as far as networks are concerned.
* Z! V$ p. B' @0 m9 U v; c: LAfter You Join a CPA Network
: i8 X' a. ~8 Q* UOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
' ^( k3 D6 j( l$ y0 M P# ~& Y& u2 Zand make an attempt to get to know them a little bit.2 k3 C; c4 U/ f$ [! D
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their3 C4 v7 y2 M3 z3 X
weight in gold. Start feeling them out from the start and try to get to know them. Once you get8 a- X+ u2 q/ Q" r& K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
; Y5 X, i" K# D9 ^* F2 X# Y$ F) _larger, they can really help you with your marketing efforts, scaling campaigns and getting payout$ C# h) I7 ]0 X: M2 t7 k$ [
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus8 c! t+ n2 C8 l
email.% v, q8 b. t3 G
For more helpful info about dealing with affiliate managers, check out:$ C" a/ |2 E$ G$ h0 U
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
- _$ r2 A4 h& B8 K0 q9 rhttp://www.mrgreen.am/affiliate- ... iate-managers-want/: M" A ^+ {( H/ N) w: V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 51 d; v U$ i( V0 C) Z+ h
Set Up Web Hosting
A1 w9 ?6 {- @) u( ^0 N( MGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
( C2 O3 O1 `! u1 n# T8 P9 U) Fabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
* x) |2 Z1 v4 Y2 V+ ^6 G3 ?host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
# _7 ]. b" W& ^/ x# Y" G( ewhoever else is on the same server as you.
# X$ Q. `& h: G8 H4 @- xSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast/ V# e1 v3 |) o: u# {- S
enough that the visitor can't close the window before your pop up is even shown. You have about 3
( W( Z) ]/ d5 [: s3 i7 F" [seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck." S1 ]. w- {9 J! M3 ]7 o' ? k
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
4 S/ P z' J l2 e2 n3 vhouse full of roommates (hosting customers).& Z$ F" R1 @. I! v* B
In shared hosting, this is like having roommates where everyone has no specific designated area inside
# I: J8 K8 u+ g( A! ethe fridge where they are supposed to put their food. Everyone just jams their food in however it will0 V! b8 `) `3 U2 M, Y
fit.; v s+ {4 n' `6 G" ~ w; l
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
) W& G3 |- J: p# N8 I- S# lthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
7 q0 l* l2 c; P) I- I2 j7 H7 stheir food. Everyone else's food in the house has less space to take advantage of.6 S& b" q8 {% y3 \7 T" c. _
If you have less server resources to take advantage of, your ability to serve popups will slow down. For. C$ O5 Q. n- w
any type of hosting this is a bad thing, and especially while running PPV traffic.
3 \/ r. C; x5 `1 ?In the case of a virtual private server (VPS), everyone in the house has their own designated space
. C* C1 E- s7 X* _% n( R# S" sinside the fridge to put their food, and other roommates can't come into that space. The server is
" _6 N# e$ _5 A9 n- vpartitioned, so that each customer can only use a specific amount of resources at any given time.% D) Y% Q5 I2 @" c5 S1 P
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
: ?! p9 A- I0 z. v0 H2 p% zbelong to you and no one else can use up those resources. This makes it possible to serve much more
+ M! \! }. C# a1 z7 J" Z6 |) ttraffic, faster.
% G. X- M5 U- ` p% K6 Z$ `9 P5 o. ^At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
7 ^+ j4 K8 _+ e1 r+ D* cAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
( |/ O/ ^$ D# v7 F3 where:
7 @- x: G0 `/ O9 M% R% Vhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
# _# @ y, H: HVPS&highlight=hosting6 I) P$ ]& f$ h/ B0 P' W
Dedicated-Hosting-vs Shared-Hosting
0 f) L6 }$ A; s4 i- J3 Nhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-7 O% X4 J4 l \0 n& s, Q
Hosting...Your-thoughts" `. A" G$ m9 |/ ^2 h4 h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 66 Q- Q5 I. U6 f0 |
Hosting Providers for PPV
5 t0 g' ]" a: e3 f* f# g1 ]# gBeyond Hosting: ~- ^' t6 n+ Q$ `" ]/ y
http://beyondhosting.net/
( I. ^7 R) m! _+ G# a. TWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
. m$ _# J, ~* Lreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
# c* n E* b' k& ?9 Fdirect linking with PPV. Also, these guys provide great support.8 n( w# j5 c- Y7 L5 U. ~" V
Prosper202 Optimized Hosting
! I N4 G1 }$ [http://beyondhosting.net/Virtual ... per202-VPS-Hosting/7 Q( b/ t& K Z1 G+ a2 Q
CPVLab Optimized Hosting# X9 @8 G' m0 [3 D% l
http://beyondhosting.net/CPVLab-Hosting/* w; @- |3 B4 V8 B
Domain Names for PPV9 `, [/ G6 X5 q, X8 a# P- [. x
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
7 J0 O9 R C& S9 v( i3 q! X' b3 ywhere you're going to host your tracking software and your landing pages if you decide to make them.
' E0 b" Y. y+ H3 o$ T4 hOftentimes people wonder if they should have a specific domain name or a generic one. One generic,1 E; v, ]8 g. a+ U9 S( L3 \! @6 P- D
bland one is fine to start with, to host both your landing pages and tracking software. The .com,1 d: N" B" Y$ _8 I0 I
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a+ C3 `+ [) z0 @7 _
term or build a whole website.
% ~# X9 t# D5 p; \2 vAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
5 Z7 w, O5 [, E/ G% ]9 qtracking software on your domain. This is really important, because it is necessary to track your
& a0 \9 ^, k& \/ J. Z# y% Hconversions down to keyword level so that you can optimize your campaigns. Without proper* v! v. d, }8 ^( Q" B
tracking, it is impossible to know what is working and what isn't.9 q" T `5 u, W/ X [% H
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software) D& `2 K9 l/ E+ y8 H( K0 G
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
2 y6 s0 `; [4 k% k$ GProsper202
8 Y+ P9 S1 w- W- o- uhttp://prosper.tracking202.com/apps/% u5 Q# w* m$ p# R Q
CPV Lab
4 c5 U6 y! j* M9 q0 ehttp://cpvlab.com/
! @9 K& Y. T2 `) T8 H$ RCPVLab Help Videos
( e4 i& q1 @( H" I. O& h; Rhttp://ppvlab.com/oweiw/oiurw/vdm.htm
' h* \4 v$ q3 ~ I& JAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an) z2 H1 v* Y( g: p
industry standard.
* L5 K2 J: {7 y9 S0 I2 I* C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
8 N5 {4 Z: g3 @6 p5 R; ^( jCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
1 J/ b; o9 s% ?. n' w& W) Pgood support if you have problems with your installation.% V9 I8 \: P; A' L7 ?
Tracking 202
4 `1 o$ t9 }/ e0 K8 fTracking 202 is the hosted version of Prosper202. You can create a free account and then build your. u2 E a; O" r( c; y: P' i
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user, V# R! c) j4 l; y; B
area.1 ~( K" U4 t1 O, c& |
If you choose this option, keep in mind that your tracking software, one of the most important parts of
- y: D+ U7 b. l5 d! y7 _your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
: W8 c- @! Y: Y) g" Sinterface, and their hosting.0 S0 Z) Y4 r$ K& F( a/ ^+ }
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords6 X4 D8 {% Z7 u6 G6 A+ a; K
and targets which you are bidding on. Leaving this up to chance in order to save money could- T5 {$ f, V" ^- c5 y% W" u
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
) F, u/ @ @2 h# i4 Ewere using.& a9 ^ ` I0 N+ ^% g
Choose An Offer
0 S/ w! W W* ] |- }; Y5 [) LNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
" @& K+ Y, t: p' P6 GLesson on Offer Selection
( N* t: o$ m' e; qhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
0 U) v8 _- B0 aIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
4 Y- F3 e6 c9 s# T V/ {& `; yTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using1 S: g6 S$ ~# E; z- t
LeadImpact as the traffic source.0 {2 ^; `9 d2 Y* k) w; o0 ]
Now the best way to learn how to put all of this together is to just get started. For some variation in; g7 a; M& g- A1 b
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked- u3 k5 H% V3 S
campaign.$ K1 d! p8 V# b0 \4 q3 F& _* ~; u
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
( e9 z, o, ?8 Y& }7 {& I) cpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
- b# q% q% n& d$ wthat all traffic is accepted.
4 w J2 d' h9 B8 V: ]First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
2 r. K3 \% g( pThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
# |4 F" G: y. A/ kget creatives like banners or images specifically for the offer.) [0 Q# _/ u; p. d+ U3 H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8, t0 c5 a9 T- n0 v0 R6 l4 `# K
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can, @3 f- \! W0 C; H. \1 p G$ A3 S [9 Z
track my keywords. Without doing this, it isn't possible to see what's converting.
* g/ x4 f4 z. U3 g# c! iIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:2 F: D. n) n# C: h! o8 _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9/ V2 A' U+ J3 w+ b3 ]
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
& Y* m/ f7 T* s- t0 xbottom of the page:( I$ B: k* M2 P) K9 q! d( B
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
: E* ~$ S! V7 h2 b$ PClick on the offer → pixels → Add a new pixel and this comes up:, u0 Q7 w" J% ?, B D$ A
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL7 ^5 E% u0 o3 D0 G, r. D
from your software into the box that says 'Enter URL of image to load'.
4 C2 N/ ^; c- A) D6 S" z# Q4 gOnce you do this, it should look like this:% T2 O9 `, [+ g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
9 r: L0 J' G8 L; NClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:7 @/ X! e6 ^ z' B9 q
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either; N# }3 b+ X5 b$ T& D4 T d2 f2 X
Prosper or CPVLab.
& d9 ?, s$ ^& m7 D$ p9 S- j0 k1 O) |7 o+ T$ j
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