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PPV GUIDE [PPV新手入门][28页]
; B; h/ p+ |7 D2 Q详细的请下载电子书！
" U: I n& H8 Y( ~5 {: n3 x4 E
5 w4 S# z% m5 A, V
: Q: c+ q+ I& q1 V8 PNewbie Guide0 n+ w; S+ q) t2 l7 X& e* S1 L
PPVPlaybook.com( { n, y+ \2 _" Q& e" u
Tracy Shaffer# }: D4 I k9 `; p& f
David Ford5 F$ K: [. W% `: i/ Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10 B- F. d0 i: k9 e, t7 o/ M: x
Getting Your Mind Right to Start Affiliate Marketing% _4 j; m9 H- s- H1 A: E1 W. ^
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an, q' N$ o# p' t
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
2 f% B9 G; U" g& i9 Kyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing4 I) k1 x" a J
with any success, these claims are laughable and far from the truth.7 f! M6 p/ i+ ?1 ?; U7 Q
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
' w Q$ W* z( c# ~flow management. The main benefits are the low barrier to entry compared to other businesses, and1 d( h' M& |* Z) @, o+ r% \5 O
the ability for a marketer to be a one person shop and make an incredible amount of money with low; D- N* v2 K' i) Z" U9 O, j6 E
overhead.% V) k% M8 D! K9 q) L; F
The winners in this business are the ones with persistence when nothing works, who know there's$ g L* V+ n+ L" m0 W3 O) `
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
, @, J& n* h$ k% @5 {! q! TThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
4 D" s. e i% B8 Y# J( o" Ostop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.$ o, Y# A# W. o" O9 H+ d
Most of these things happen suddenly and without warning, and they all contribute to the amazing( x7 Y+ F! g+ t: _8 \
learning experience available to anyone with a few hundred bucks and the ability to open an
5 F/ g- V8 }. r; I, j p6 zadvertising account.
9 u& U/ b- u+ v1 @) ~Your competitors are willing to work at this around the clock. This isn't a push button, instant business
2 F" e' L3 O M6 x" B( ~, Kwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
* ]7 ^6 z( B: ]: K: `. b1 nmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
" r# g" I* P, j9 S- @0 d @trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
( }+ X' D1 ^2 H, n6 _. s2 xWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
: l) w, Y. \' I$ Q/ _started building PPV campaigns right away from start to finish. With that said, time to jump in and get' q: a0 I9 k8 `, I: K% {
started building.* x2 A: Z) \) ^, {& d. V
Things you need to get started:
- p7 L4 C3 p9 j4 s4 C1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)! L1 {7 K4 s! i! L8 ]
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)3 j: b* C9 N9 N- \# \
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic), h. G+ l! C; C |$ p( B
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab). p6 J2 t4 j, l& I* j
This guide describes from start to finish, how to get started in affiliate marketing by running traffic% N( r# I# t4 P6 Y; W
with PPV.) @8 c" m! \8 x0 A9 l
Basic Getting Started Definitions% X8 d2 n: O: j/ O6 f6 K& Z
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more0 O1 p: B2 y2 a- ^
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
6 I5 G* i& n! {& X' I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
- N0 R i! i- O0 r1 u+ N% @types off affiliate networks are cost per sale (CPS) and cost per action (CPA).6 @3 ]( x4 a6 \5 ]5 k s
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate3 U- ?( }8 |+ j* r! k3 X
receives a commission on that product. An example would be the Amazon.com Associates program,
I# ^/ I! P+ c1 r$ x- k% `Comission Junction or Clickbank.0 u [& u# [/ q/ N; z
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
8 ]; [2 U! f: M5 E( X( X% Dan action like filling out a form, submitting their email address, signing up for a service or sometimes7 `8 m: Y3 ^3 n4 e- p% `. \
buying a product. An example would be Ads4Dough or Neverblue.
/ c3 \9 ]- `- f' i9 gAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
0 s, j/ i/ T1 T. L7 y. Iaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
: x. ~5 X2 A6 W1 }2 U7 T- krelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
6 s6 c1 d) {' c5 S8 h* dright from the start can really help you.7 v# l0 R$ ?# S5 p
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
. g5 J8 y" t0 n( Min pop-up form through downloadable software on the visitor's computer. The advertiser pays per
' H" e$ d" X) e8 S4 q7 o( ^view, starting anywhere from .01 or .015., l6 L! j* z+ N0 {( g0 l3 |; U! S
In order to use this type of internet traffic, the affiliate can sign up with a number of different
& R+ {9 ?* e" w# F8 ^! qcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,( v% G: m* T- Q: s9 U" F
MediaTraffic, and AdOn Network.4 l. R) u; w) s4 ~4 s" P
Don't popups get blocked by pop blocker software?! ]7 D& Z! C! |$ M8 n0 @2 p3 V
No. Popups are served in a new browser window as if the visitor had opened the new window
# I9 u3 c! d0 W9 z+ E, s& Y, lthemselves.
( V, L& Y+ E6 H) aHow many popups get served to the visitor?! R7 I0 H. w; m$ k5 `0 V d
The number of popups served varies depending on the PPV network. Some pop more frequently8 ~) ?( @# p( i3 R/ \* u
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
% N, J# S s# d: P& ]# s. Hserving this kind of advertising, so they have to toe the line between keeping their software
/ M( G+ o+ ^: g5 a% Pdownloaded and still making a profit.
( X& h3 ]& i+ a; T# Z& uIsn't this type of software bad? Why would anyone keep it on their computer?
4 {2 |; G0 J" X" ?No, this type of software doesn't harm the user's computer.- J' d# S- i! s0 F2 |- J: U
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
$ N3 j: d4 Y! b& [toolbars or videos to place the software on their computer. The visitor keeps the software in place so% o: j) S6 h" p) M4 A" o
that they can continue to have access to the incentive.' ~0 M; x$ X2 ~. p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3# R+ M" g+ `9 F' e: A5 q* R7 j8 F
How to Get Accepted into a CPA Network
$ U' s8 [+ Z- a: C; i4 E+ gIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place- k" z- g. L( P8 {
to start looking for networks is Offervault which lists offers and lets you compare payouts across6 I y, z, Y( H2 _( j
different networks.
( U" j7 h8 P3 o; e( y3 l# |5 v! A/ [Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)7 x; a+ ~! w7 ]0 [
application and be as specific as possible about your promotion methods. Usually some time after- u/ O" n s$ |; s' r: E
receiving your application, the company will call to interview you. The phone interview is a critical
. X f5 K; }9 H9 b7 Dpart of the application process, and most networks will deny your application outright if they can't get7 o8 a$ @, i) y5 j5 U9 `" ?
you on the phone.# P! `9 t7 N( t& y
Often, the person who does your phone interview will actually become your affiliate manager after
8 j9 d' f9 B& t$ K' U) b, q+ byou get accepted, so it's a good time to put your best food forward.
" k$ ]5 B! A# t) A5 Z5 dYou might not relish at the idea of someone grilling you about your internet marketing methods over
4 W3 b- {! g9 D. a. A% ?the phone, but trust me, this part is critical. Have answers in mind for the questions:0 ~; N" ?; }9 k+ w% ? H
What methods do you use to market offers?5 \9 I# H7 b; r6 Z" D
Do you already have a website you will be using?
$ z* p# E2 k) c6 F8 jHow much is your advertising budget?6 D# X4 e* j, n
What other networks are you a member of? `% c9 U4 [' c
Who are your affiliate managers at these networks?- G3 _8 h- j/ l
Do you use social media (Facebook, twitter, etc.) to market offers?
' l* G$ `* o, b4 F3 S cHow much traffic can you drive?5 E6 ~, J1 G+ i7 K# v4 i
Do you have a personal recommendation from anyone who is already a member?# N, y0 ]0 R2 U+ k& l5 y( j& u2 y2 W
Once you provide satisfactory answers to these questions, the network will approve or deny your# I: x/ |7 {( z+ R
application. If you get denied, just keep applying or call someone on the phone and try again. Be' G7 | l, ~* N" v* P8 Z$ i/ X8 l x
persistent. Also, getting a personal recommendation from someone who is already an active affiliate7 k! i/ k8 D8 B% Y7 y
for the network can be helpful.
; s; E; k, C: q8 j) N$ F0 |To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
0 J4 ?6 k9 C( C9 H& j, c2 \* jSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
9 a) H- n6 }2 f d; C9 K/ s; r s% cowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know8 @! r( L& r7 t2 L2 u+ p( ?
people can open a lot of doors as far as networks are concerned.
- k* d5 {9 \% |% W3 U. T0 GAfter You Join a CPA Network+ v* J, W+ s2 i9 L) m4 Q
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
7 m, `1 V& }+ j2 gand make an attempt to get to know them a little bit.9 t; j# D' c3 {! ^2 G; }# a
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
+ |/ j/ q0 t mweight in gold. Start feeling them out from the start and try to get to know them. Once you get
$ h: q3 e' ^- [1 A( z1 @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
& c( D& m2 J7 u) Llarger, they can really help you with your marketing efforts, scaling campaigns and getting payout+ S) y: t; \7 S( j
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus$ H/ J! m) f. F( O& I5 e' V/ F- d, n+ T
email.
. O7 j8 z' z2 x6 y; Y& DFor more helpful info about dealing with affiliate managers, check out:
' K- g9 b" C$ Z# zhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
1 Z F# D0 i7 e& xhttp://www.mrgreen.am/affiliate- ... iate-managers-want// U2 h& y* N: P1 A6 D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5; x8 |, h) T# Y; E$ x! G
Set Up Web Hosting
& S) B2 K" v8 I" u/ ]' a' N) vGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said2 ~' P( h" }! U/ f9 w
about internet hosting. In general, you get what you pay for with hosting. When you use a shared! v. x$ D% l8 U& E. [0 f5 Q
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with& ^' C& o2 w5 n% I- I
whoever else is on the same server as you.
! @; K$ V: t" Q! I. TSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast, r5 g& a; s. }) Y6 A
enough that the visitor can't close the window before your pop up is even shown. You have about 3: ~8 n4 f) M5 \" R$ G" b2 r* N
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
% L4 C4 ~" `$ E) F2 W0 [4 y& r' E& j* cTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
5 x6 L, H* X, K3 g W1 m3 ihouse full of roommates (hosting customers).
! B- \+ W- {2 }In shared hosting, this is like having roommates where everyone has no specific designated area inside
. X7 |( l1 r% \: m' w/ |) k# N( |the fridge where they are supposed to put their food. Everyone just jams their food in however it will
6 U* W" s9 G6 B9 Q8 r8 h$ ufit.
4 E4 \$ A2 E3 D: a! ~7 nSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
( ]: o4 \- a: w; h! H9 R3 g; dthe rest of the roommates, by virtue of simply needing more space and resources to accommodate% ?- }; N+ h7 n- ^* f
their food. Everyone else's food in the house has less space to take advantage of.8 l* y& A$ b1 w# C; @/ G
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
8 F7 X/ O" `& Z4 r& k& ~any type of hosting this is a bad thing, and especially while running PPV traffic.6 \( J' Z# ?4 _1 d4 C( a# s( [
In the case of a virtual private server (VPS), everyone in the house has their own designated space
8 f( E6 Y( z/ K9 z2 Zinside the fridge to put their food, and other roommates can't come into that space. The server is
+ K8 @+ g: Y, t# F% Ipartitioned, so that each customer can only use a specific amount of resources at any given time.
) D- K: c: J8 [A dedicated server would be like having the whole fridge to yourself. All of the server's resources
! G; t f4 @: g) s; `% h0 Zbelong to you and no one else can use up those resources. This makes it possible to serve much more* `+ w5 R- K8 d/ ?. A: e
traffic, faster.
$ ~, F& L/ W; m1 V4 ?$ f3 M' c2 cAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.! F2 b1 ~, I, ^. M8 u3 [, F
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is" ?+ @4 v. F* N
here:6 c* ~$ k6 ?3 ]. c
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
! {. G/ }* m9 ?( Y1 a) R" k5 G4 r+ kVPS&highlight=hosting* ?4 o. j; m6 P
Dedicated-Hosting-vs Shared-Hosting
, @7 D- A* F% m$ b8 N- ?http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
) x" w: A1 q* p0 E; L' x* ?Hosting...Your-thoughts4 s6 s+ G& M5 H+ H5 b1 V" @1 S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 63 x. n, B7 Q, i* j* O. @+ J% f% G
Hosting Providers for PPV
- ?" [/ r# s/ f* J a. v( w2 G8 ^$ lBeyond Hosting
$ ?- V9 Y2 u0 @- K: J5 `) v' ihttp://beyondhosting.net/
2 W {$ u9 W8 c e/ v1 cWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
9 P) A s% N# ^receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when8 q* J( i3 g4 V1 p) e0 `/ Q
direct linking with PPV. Also, these guys provide great support.
" k9 _& g' Q0 f3 o. R, ` U+ eProsper202 Optimized Hosting
; s' B4 w+ i# o# ~http://beyondhosting.net/Virtual ... per202-VPS-Hosting/5 W( {! F& J2 t
CPVLab Optimized Hosting) W) e8 P& V7 }, T4 ]
http://beyondhosting.net/CPVLab-Hosting/. L6 m7 v. m$ K2 p' _
Domain Names for PPV
v+ f q$ e( h' y# B; kOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
d7 i2 h3 e& U5 j4 K Vwhere you're going to host your tracking software and your landing pages if you decide to make them.
8 M6 A6 K6 O9 y+ W) ~. S4 D' oOftentimes people wonder if they should have a specific domain name or a generic one. One generic,# f# a& G/ v5 z1 _6 J
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
! J4 {$ ~8 | r8 |3 F/ ].net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
E' G8 `8 X3 x$ ]8 v/ O1 u$ a2 K: ]term or build a whole website.
g3 c4 N" N- m. S: m6 KAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
5 O2 M( {" x$ R/ Atracking software on your domain. This is really important, because it is necessary to track your
: O. N- {1 p E5 g1 T# cconversions down to keyword level so that you can optimize your campaigns. Without proper: ]% q/ x, W5 w w
tracking, it is impossible to know what is working and what isn't.8 E$ h8 B* t& Q$ B
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
. \4 G$ q+ F. bis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
N- v1 S& y# ~3 B# RProsper202 t, X# }2 b% J& _5 {% p1 s
http://prosper.tracking202.com/apps/
6 V8 q6 N' S5 K: E: yCPV Lab8 _) T9 u2 M* S+ a% n
http://cpvlab.com/1 O& |) f- @7 \7 h- n5 @' i' _
CPVLab Help Videos* f9 V0 Z- Z8 a4 }% c* s8 t7 F
http://ppvlab.com/oweiw/oiurw/vdm.htm4 [- h+ S7 G+ r) Y
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
) y* S4 P, c4 g6 Z* c$ x4 Xindustry standard.3 M3 t0 i' k9 {/ }6 Q8 n6 T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 79 }' O/ Y3 P/ ]& j3 @; K% d0 X7 c
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from( H8 O' y. p& y0 Z
good support if you have problems with your installation.% E# {, ?' `, f( C8 b
Tracking 202! l3 {, ~2 a3 P8 Z& }
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
$ o2 Z: N( e6 G! a( k: P/ Icampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
' i0 O1 a6 D3 |# v# E8 ^area.
2 G9 b+ W% i7 H. u6 A- `# uIf you choose this option, keep in mind that your tracking software, one of the most important parts of
/ H p. Z0 W, [your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2023 S. w- [* V! r+ ~
interface, and their hosting.( x7 k/ N( }% R% d" @, L8 h8 c
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords- z6 @5 g3 A. O0 M# W4 z; f
and targets which you are bidding on. Leaving this up to chance in order to save money could! C0 q9 G6 g3 }" t, d1 o
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
& V) P- O4 o6 Y8 }0 D4 n. jwere using.
9 _' s7 j i1 O j, m, HChoose An Offer
0 A g2 v$ L% K2 TNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
6 g, U- {+ M% j; n. n) `Lesson on Offer Selection
- M$ L9 V. a0 d0 qhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
/ }% ~+ d1 J, }7 r8 t2 \& c" Q# iIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
8 O6 X; D( M! s% f0 A- yTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
* G$ E2 q( ~* G6 C* ILeadImpact as the traffic source.# N( X3 ]1 H$ r) S* F
Now the best way to learn how to put all of this together is to just get started. For some variation in' w, c& h" l/ w1 n- a
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
- ^$ X( n( ]$ P& _% ncampaign.3 C4 j0 i; Z3 C% u+ M
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
9 `: w" q, K2 H/ b4 Vpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
" a, M) G M' H. u6 Ythat all traffic is accepted.
) V. J3 M7 m/ P IFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
7 p7 G( J9 k0 R" Y- cThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
# c9 `2 ~* i" @* Y1 S+ i( e7 lget creatives like banners or images specifically for the offer./ A/ J4 t2 @! _; x& A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
{8 u5 U. {) d0 E' a3 OBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can: U+ [0 Y& s6 e5 X# o E
track my keywords. Without doing this, it isn't possible to see what's converting." G5 w; t2 c1 n, l, Z
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:' F5 f* B4 g/ `9 ?* f6 U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
8 V& Z2 n6 X/ V/ @$ ~1 yIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
& M. z+ r/ d A, _7 L( Dbottom of the page:
- [ R! i4 U, uNext, I have to cut and paste this pixel into my offer at Ads4Dough.0 D2 E: X' P* z& g& }& k8 N
Click on the offer → pixels → Add a new pixel and this comes up:- b- [2 ]" p+ n2 ~: w& ~) h3 o
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL, {# T( j( N$ }$ ]6 }) Z; I) v
from your software into the box that says 'Enter URL of image to load'.: E5 A; Q+ x4 s& X0 F' h
Once you do this, it should look like this:& `% b. V& j# m+ ~& b9 k% \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
( {. P7 K5 a+ d: M/ G- }- AClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:% A1 k- O# `! M1 ~* j7 p
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
o0 N0 L$ {7 }9 ^0 FProsper or CPVLab.
& Z* F* }" _4 t3 v
V; u+ ~, C2 V' g+ x" ? |
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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