|
|
PPV GUIDE [PPV新手入门][28页]( ^" m5 h# N- k( o& P
详细的请下载电子书！8 Z! q) ]* m* D1 B/ v& I/ V: J( O
) q; C7 P- b0 H5 T: z1 u
2 O! g9 B3 k+ R" P- h* P8 BNewbie Guide
3 k& g1 ~7 e6 O/ HPPVPlaybook.com
! A Q! {# ^/ t! U/ f- }1 k2 ?Tracy Shaffer1 Q* @% p9 I, d* _" L3 c; f9 ]
David Ford
$ ^. f! ~- r6 y% v8 B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
: ~! k' n2 d; S- h/ `- f7 KGetting Your Mind Right to Start Affiliate Marketing
/ g5 s+ \* F5 B8 N5 \The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an! `, G7 I8 m# m4 y/ g3 q
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where0 z5 e" B$ S9 k2 C2 n6 T5 t" `$ W
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
5 N+ b2 K0 { D/ U5 v! {! k, u7 Kwith any success, these claims are laughable and far from the truth.
; L H" _3 a# E0 e" `! z- `Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash+ P1 F, @9 L$ M0 q; r
flow management. The main benefits are the low barrier to entry compared to other businesses, and, i9 X7 b' v, g: a2 K' E3 c0 H
the ability for a marketer to be a one person shop and make an incredible amount of money with low! n5 A" e+ ~; G) h u7 d
overhead.
1 ]7 W% @! K4 yThe winners in this business are the ones with persistence when nothing works, who know there's2 P6 j! K$ b' m a2 `
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.. ^3 s5 W c' b7 s
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
0 ^/ m; ^' p) _" m! E; Wstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.! U. x$ p; K5 \. V- h
Most of these things happen suddenly and without warning, and they all contribute to the amazing' F% V6 @4 h7 l5 O
learning experience available to anyone with a few hundred bucks and the ability to open an
8 B. M& u: S0 t, X P/ Aadvertising account.
& h: l7 F1 a7 l- fYour competitors are willing to work at this around the clock. This isn't a push button, instant business1 S% B( V, X( q. v+ ^- a. C% X' o
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet" Q8 k2 p5 z7 d. l
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
) b2 {0 v/ Y0 P& H7 r, E) A& ~trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.7 h! l" C2 H: ^2 ^ m4 V% t
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
/ j8 o& ^/ M0 V$ K/ Istarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
* o v) \/ ]3 h5 O% u' ], Bstarted building. b) e2 W* K" J3 X( f8 J
Things you need to get started:
6 }% M1 ]/ U$ d+ A: Q5 _1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
- U; \+ \1 U: p8 ^8 `/ s2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
- `+ T4 l" N; f. F8 k3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)/ q0 {# l+ i& H' \" X
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
; }5 d$ \+ T% Q5 @' ~% |! X. e# cThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
6 t; n5 F2 a/ ?+ v2 Cwith PPV.
# W* Y" S# { B# |Basic Getting Started Definitions
! L% u" H: ^% P1 HAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more u) H4 J& Y+ K8 W1 a1 `; l
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main9 I6 G: I: c- N, e3 j' t7 s: ^( M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
; j# ? N, P, d* A* v M4 U! Qtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
- J/ }0 X, a' e# ]" ]$ ?) a8 D8 kCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
) A8 z9 O6 f1 z0 B; Y j" k2 yreceives a commission on that product. An example would be the Amazon.com Associates program,
- P9 ~& ~* ~' B( @9 s+ G7 e1 RComission Junction or Clickbank.8 Z' U# ]& Q+ a
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
+ K7 e6 X+ Y4 n6 oan action like filling out a form, submitting their email address, signing up for a service or sometimes8 d% X1 h. M9 ]8 t7 @5 _) n- A
buying a product. An example would be Ads4Dough or Neverblue.
3 z7 z" U) r) B1 A2 ^6 eAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
, c: B" D v2 }- e$ Y) Paccount, getting the affiliate approved for offers, bumping payouts and just about everything else: G! R4 R' x2 U& n: K* E
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
* x/ z& D$ I. n, oright from the start can really help you.
* b! r z+ \* Z, v1 YPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served) O) K. ~! A3 C3 @( N. z
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
7 t0 C" P" f$ \1 Z' V+ Sview, starting anywhere from .01 or .015.
/ k; g `' f: H- p5 ]In order to use this type of internet traffic, the affiliate can sign up with a number of different
l* O- n, w$ xcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
/ I3 A! L( Y' M. F/ T# U* E+ |MediaTraffic, and AdOn Network.3 h( i d' o% ?6 I" N) g1 ?! z9 O% i
Don't popups get blocked by pop blocker software?
6 B7 G# P. f- l5 d! `No. Popups are served in a new browser window as if the visitor had opened the new window
% Y- F0 N1 O' u, I' q0 `8 gthemselves.# t- x( x# z- O$ J
How many popups get served to the visitor?
) L0 H: G- v4 g( R- CThe number of popups served varies depending on the PPV network. Some pop more frequently7 A% Q/ ?4 o0 |1 v6 u+ Y+ ]
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
6 E# b0 u; d& G1 W# F& e! h) wserving this kind of advertising, so they have to toe the line between keeping their software
& C6 Q7 o! `2 ]) jdownloaded and still making a profit.
5 W0 \6 p4 e$ v) F g: ]# fIsn't this type of software bad? Why would anyone keep it on their computer?1 s; C2 n6 ~7 C9 J- Q. B( o0 ~
No, this type of software doesn't harm the user's computer.
4 |+ e& u. e5 T5 R) D4 C0 UCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,' }, S1 p) [% O0 J. [+ l( j
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
4 e4 X4 i' `4 ^ E. S& u( Qthat they can continue to have access to the incentive.* E+ H$ w6 k2 m. G4 X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
6 I- t& G# `$ s3 U1 n# RHow to Get Accepted into a CPA Network5 H. y% `7 w( L+ G; H! R- |( T
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place2 f/ t: Z5 i: H5 y1 }. f: ~
to start looking for networks is Offervault which lists offers and lets you compare payouts across
4 A2 [3 x6 j( R4 i0 pdifferent networks.
3 S7 D' i) X4 G" n; v# UOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
. ?& c A/ N5 ^! s J C2 ^6 y9 iapplication and be as specific as possible about your promotion methods. Usually some time after- \2 I( U; o# b6 [5 W$ q
receiving your application, the company will call to interview you. The phone interview is a critical
& `0 M1 n* r) lpart of the application process, and most networks will deny your application outright if they can't get0 P5 Z/ v& d' x; K7 d
you on the phone.
1 [, b) ^# d% M7 m* HOften, the person who does your phone interview will actually become your affiliate manager after
N% T4 S3 M7 y% N% N* ]" f! \' n* I& uyou get accepted, so it's a good time to put your best food forward.
" w3 M4 ^5 p* j1 `You might not relish at the idea of someone grilling you about your internet marketing methods over
* c$ b8 Y, n) z/ V7 p5 D* |the phone, but trust me, this part is critical. Have answers in mind for the questions:/ h, u/ |% p) q) V* y& g' ^
What methods do you use to market offers?9 f% U j, A0 _- F9 I
Do you already have a website you will be using?' r4 Q- J$ [7 q4 [1 |2 e0 u/ a
How much is your advertising budget?
3 L3 X2 [0 I9 K8 C' fWhat other networks are you a member of?
: ^: @# ^3 V" c- `+ UWho are your affiliate managers at these networks?
4 i! n7 f, O2 `' |9 EDo you use social media (Facebook, twitter, etc.) to market offers?. N" g- L5 q: Z' M
How much traffic can you drive?5 ?4 [) {/ X) V. ]% O; H
Do you have a personal recommendation from anyone who is already a member?
" H& t6 n6 v! S2 O+ R! A8 P5 g; fOnce you provide satisfactory answers to these questions, the network will approve or deny your
6 ^9 U; ~2 K' F2 h% lapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
8 g- y& a1 k4 e+ rpersistent. Also, getting a personal recommendation from someone who is already an active affiliate' \$ T) e$ B L
for the network can be helpful.$ b* |) t+ t3 Q) I, R
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate6 e" F5 C7 i. r
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
. [( v3 q$ W0 f2 U& Y0 v) x* Iowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
! b% n. |( k6 Y4 V1 Y/ Rpeople can open a lot of doors as far as networks are concerned.
# d5 V: ^% b1 S+ ~. KAfter You Join a CPA Network, e6 G: w' c, d( Z
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
& O1 F( T, |/ _: V; ^+ o# jand make an attempt to get to know them a little bit.
8 @6 R8 u7 g) d/ k3 rFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
8 g' h2 T3 s1 c1 `. u8 M7 Rweight in gold. Start feeling them out from the start and try to get to know them. Once you get3 q d. v" O6 C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4( f- _6 y' S$ n0 m
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
1 i i. L& g8 R, Y# Lbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus; t! `9 R8 O. `/ |. C
email.
9 k: P5 G, ?" r8 QFor more helpful info about dealing with affiliate managers, check out:6 H- M4 A' K8 s
http://ppvplaybook.com/blog/musi ... -affiliate-manager/- ?( g# t: C4 M
http://www.mrgreen.am/affiliate- ... iate-managers-want/. u6 X) `- H4 S& t( O0 a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
: q6 P9 }6 ?$ \6 U5 u; ySet Up Web Hosting
3 }! X/ N8 I9 @# H% s2 kGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
- L# F* b% k- ~3 s4 y9 }" Uabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
! c# T7 l# r- _+ M0 chost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with7 G5 F7 w7 n0 [4 z
whoever else is on the same server as you.
S k# ^: b% G; [; hSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
6 S4 a( ^4 S' l$ h. m6 Aenough that the visitor can't close the window before your pop up is even shown. You have about 3
$ B% W& D* K, K* Lseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
1 @8 f. P+ }6 R5 fTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a+ z5 O" z/ F( G* q
house full of roommates (hosting customers).
- {5 \6 I' ^/ D8 LIn shared hosting, this is like having roommates where everyone has no specific designated area inside
+ w7 m/ |! F1 R( g b$ hthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
3 T3 |+ s% a) tfit.
) y8 o N6 Z/ n% {. A% qSay your roommate brings home a large turkey. They will then take up more of the refrigerator than1 Y. ]& `, W' c4 `% n! R
the rest of the roommates, by virtue of simply needing more space and resources to accommodate6 Y' F0 i5 u9 ]6 E4 K: S" W/ k
their food. Everyone else's food in the house has less space to take advantage of.. \% K0 H* d/ q9 w( u$ _8 S' i
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
5 i. j# P( _! O- Yany type of hosting this is a bad thing, and especially while running PPV traffic.. {+ i, a5 B9 D' V; N. A
In the case of a virtual private server (VPS), everyone in the house has their own designated space
5 r* L/ y, V( W7 f9 Linside the fridge to put their food, and other roommates can't come into that space. The server is
9 V) W; n+ X! m# ]2 Fpartitioned, so that each customer can only use a specific amount of resources at any given time.
8 q7 }$ j k- Z# D8 n* D! ^. N$ KA dedicated server would be like having the whole fridge to yourself. All of the server's resources
; z/ ` i1 K; N9 C# w* Tbelong to you and no one else can use up those resources. This makes it possible to serve much more9 r* T# M! K7 T2 B. ?
traffic, faster.% Q0 P6 H* I8 @# T- V2 O' V
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
. d9 D5 G' r+ V! n# YAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
9 j2 y# E' [; V: z# B, q! ?% n9 _8 ihere: T) b9 ]* Q- y0 T3 v' O1 S( R6 A
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-1 a q6 c4 U( P0 q
VPS&highlight=hosting
4 P Z* M' a) C6 p( I$ A: v8 lDedicated-Hosting-vs Shared-Hosting
$ N6 [3 x( b7 N" }2 x n2 hhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-( R7 X) h# F& |
Hosting...Your-thoughts
% O$ ~' z4 V, A, S- \; J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
( R2 e$ O" b" _& ?, ?Hosting Providers for PPV
( I: _$ q+ G' k3 eBeyond Hosting
y% _ n S# m' X% }' Vhttp://beyondhosting.net/5 g4 w: E. z+ F- q- P
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment; X& [1 B9 I' y% H
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when$ I' p- n' E9 }% {. I
direct linking with PPV. Also, these guys provide great support.
8 Q/ V, Q. r/ D- V/ p1 gProsper202 Optimized Hosting
3 L* b. Y' e1 t7 I! N3 L: f$ H, ?; a6 Z! Ohttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/* l; a) @/ S V& H5 @4 |" Y- k
CPVLab Optimized Hosting
+ a% ~( m# @. i7 p$ Yhttp://beyondhosting.net/CPVLab-Hosting/+ R5 h! Y; O2 o' i: `
Domain Names for PPV
' P9 H8 P6 k4 C+ L/ a$ ?# lOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
Z2 |+ ~5 c% ^2 X5 Kwhere you're going to host your tracking software and your landing pages if you decide to make them.
" f1 M8 ?4 _; I( ~2 }) I7 SOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
( b# N2 X! V$ Y0 pbland one is fine to start with, to host both your landing pages and tracking software. The .com,/ P/ Q; D8 \$ d
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a6 z# u0 T7 J& d' n6 M6 E$ z! m
term or build a whole website.3 ?) q# D- h( N* E7 r$ S
After you buy hosting, a domain and get those all attached to each other, the next step is to install
" @7 z. f& y. g1 B% T7 z0 n: ktracking software on your domain. This is really important, because it is necessary to track your
- H) j* k! T! B) d) fconversions down to keyword level so that you can optimize your campaigns. Without proper
' C% A9 L* X% y ^tracking, it is impossible to know what is working and what isn't.! `: V2 W D+ O. I
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
8 v% o8 s; |/ Zis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
% l" h8 B2 w6 X9 m7 ~" yProsper202
5 c g# Y5 F" `http://prosper.tracking202.com/apps/
- L9 t7 M/ }1 f' l2 H* t0 pCPV Lab( u4 i* N( p- Q, d4 q
http://cpvlab.com/
; O1 _8 H- ~# @: p. d" S7 C" u# fCPVLab Help Videos
7 H% R- h) t! }& C$ U0 {http://ppvlab.com/oweiw/oiurw/vdm.htm! j p" { t- i( Z* ]
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
7 q, d6 P5 x2 M) ` P0 j* m2 G( hindustry standard.
0 S: h V+ H- q7 f3 X$ ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
@0 s1 g- b7 A# u* o- I8 w: JCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from1 |$ m2 f( e, P; z0 u3 T, ?. p: o
good support if you have problems with your installation.
; _& J3 j! P' y& lTracking 202
, |4 [: i. K p [9 eTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
! f$ q; K% `! t7 Zcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
% \! m5 e8 T% D) garea.
6 ~/ v& r) p# B# {$ RIf you choose this option, keep in mind that your tracking software, one of the most important parts of
. t$ q/ f# j, O1 S' Fyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
! M8 S- l0 p% {$ e* W# }+ P1 K2 \interface, and their hosting.
) D- z( }8 r, pAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
3 M4 `2 y9 F+ n% v( }. rand targets which you are bidding on. Leaving this up to chance in order to save money could
/ m' B7 R& q& o# w7 K- R9 D! @potentially leave you open to huge risk if someone else caught on to what offer and keywords you' j& ^/ k) o5 u5 D/ T1 `5 \& X
were using.
% w) B a. {( Q5 x3 DChoose An Offer
$ L$ J: _, F0 z) H. ZNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
- M o: h# e2 B7 p3 H9 t5 g# u6 l, i/ qLesson on Offer Selection
3 C3 b2 w- ~$ J3 k/ Ghttp://www.ppvplaybook.com/forum ... on-Selecting-Offers. B8 G( }( Z- q
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so., h/ L6 ^" S& t
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using+ w! x3 \, \! G! j: m* B4 ?
LeadImpact as the traffic source.& }# K9 R, U0 J& D
Now the best way to learn how to put all of this together is to just get started. For some variation in k7 G/ h3 F# w4 Y W
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
+ h8 w: N/ x0 }, acampaign.
5 G' H1 E- ]8 Y( `: iWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first/ T, @7 s5 D$ y% c, V6 @5 a) g/ p
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
" x( ^- b+ O& v8 d$ a8 ]that all traffic is accepted.
$ j+ k# ~9 P9 fFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.! x2 Q& i" o8 M
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can; p" a7 }- O N* y
get creatives like banners or images specifically for the offer.3 z J, i% b3 F1 L6 z2 I1 e' t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8' S: W3 R: u. C+ n0 J+ P( b: k! z
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can2 D2 `8 V/ i) i' b" l7 |' }
track my keywords. Without doing this, it isn't possible to see what's converting.; Q% J! i6 m h% C7 E2 `" v4 e( e+ A
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:8 P. x! L, r" t8 n# [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 95 D) z! m+ p+ }/ a- O0 E- k
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
$ [+ Q* @: u: \' \4 G9 n- m7 wbottom of the page:
! K& R4 Q5 j% X' T6 @; kNext, I have to cut and paste this pixel into my offer at Ads4Dough.
4 X. v* q; O3 XClick on the offer → pixels → Add a new pixel and this comes up:
1 u! I) c- n, X+ B$ rMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL( B, L4 w& V; o2 H1 e
from your software into the box that says 'Enter URL of image to load'.
$ ?) U0 S5 o' z5 T* C( zOnce you do this, it should look like this:) O3 o: E. b% N7 ^( V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
) m8 ?0 T( r u) O3 L: cClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
" ?) B) I( |$ W4 N4 b8 J8 I/ |% ZNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either B* g" L" |2 p5 O9 [1 y* y# O
Prosper or CPVLab.. e* X# e, e* M& V" e/ l
. [" h( u- s' Y" d- q7 X |
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
