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PPV GUIDE [PPV新手入门][28页]( g) _9 u3 w/ T) |' R
详细的请下载电子书！0 X5 D+ z2 x# N
0 p0 u* W, S; ~8 i5 z# @; j) f5 A- \+ h- D
Newbie Guide
B s* A/ u* X7 OPPVPlaybook.com# X6 o& B; h$ D& _) o
Tracy Shaffer6 I% M1 N e, H: ^. u- X$ X) W# O& U
David Ford
; N: J3 J5 S9 E& X, ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1% U, @! |; e* z2 M+ ?
Getting Your Mind Right to Start Affiliate Marketing
1 G* _* ~' g, f$ N2 E5 i$ XThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an" F. G) J# J9 J/ l1 r5 }
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
8 |! N+ V% X W$ ?/ vyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing& S) i: ~4 f$ v* m
with any success, these claims are laughable and far from the truth.
! J7 N. R& F) g) r7 v& j$ X- wAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
8 O' |* \0 I( O2 T+ U; n3 h7 t. eflow management. The main benefits are the low barrier to entry compared to other businesses, and
) p. j) X" u: X% S6 vthe ability for a marketer to be a one person shop and make an incredible amount of money with low
" g/ u; x. i$ v7 d& ?/ Poverhead.
6 H5 U7 y0 ^# q! NThe winners in this business are the ones with persistence when nothing works, who know there's
( s' l3 q* V1 e1 r6 Uplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.1 R8 e# @9 A& `' y( q, @
The cold hard reality is this: virtually everything in the space is changeable, what worked today can& x9 W) X/ b8 j) V, i' y
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
+ a3 F9 z' M7 W$ [3 }$ p6 YMost of these things happen suddenly and without warning, and they all contribute to the amazing0 R* e: G, H8 b
learning experience available to anyone with a few hundred bucks and the ability to open an7 q' C8 i, T' X
advertising account.8 g( Q3 l, S* W/ @" n
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
& ?5 B7 n% q- B( |; C p! F, ]where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet% v% O1 |. x" P _& q( i1 b" V
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
/ W% b& R$ ]0 H/ p1 x# f- c) itrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
3 u9 ^+ w# [7 V HWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
0 O7 z+ k* H! A9 V, ?started building PPV campaigns right away from start to finish. With that said, time to jump in and get& Z% b1 @9 _( r( c, B' ~
started building. u9 ?3 e" ?% b3 D1 f# U- J
Things you need to get started:1 U) C' Q( o+ s: B; ?' s
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
2 ^- X( a1 {3 G& w! {2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
- X" k9 N: U% B: [4 k d4 Y* `3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
; r( I5 H# W) E% R4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
& c4 }0 D$ U1 G2 v6 HThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
2 y+ V1 L5 l n+ D9 o2 P3 ]with PPV.
6 Y) j, `8 d/ qBasic Getting Started Definitions5 x: n/ _* r3 z0 e
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more" i* e' Z& O% Y7 x+ Z% e- W; Z
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
; t3 w9 A# g: V& p1 t, Q* M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
7 \( @: o, j) H: Z) @% dtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).* ]& y, v& m& U% G
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
3 p$ ]/ q9 f, c. Y$ e/ m/ D1 ?receives a commission on that product. An example would be the Amazon.com Associates program,% Q/ K* S1 e- u* n# z3 ^7 T! a
Comission Junction or Clickbank.
" L. J- U2 h. L, j' WCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
9 f1 F' v9 u9 _! ean action like filling out a form, submitting their email address, signing up for a service or sometimes
1 e( l! D A: m8 \5 l# sbuying a product. An example would be Ads4Dough or Neverblue.
7 R$ i2 f9 J7 n5 u& p% A. `6 g6 i$ pAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's+ }2 y/ H# X& b8 `
account, getting the affiliate approved for offers, bumping payouts and just about everything else
1 i7 c( O0 I/ @ urelated to an affiliate's account at the network. Having a good relationship with your affiliate manager- P" R8 W% b3 Z: ^# W @+ z+ ~. L# _
right from the start can really help you.3 }6 j, V5 @* P" }# J5 ^
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
, r' I) r r/ U8 |" c6 Jin pop-up form through downloadable software on the visitor's computer. The advertiser pays per% h8 R8 W2 {1 h) e9 N5 F8 t( c# j3 g
view, starting anywhere from .01 or .015.( U/ `: M; ~' i, A. s' d! Z
In order to use this type of internet traffic, the affiliate can sign up with a number of different a; p8 [% a7 p
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,3 |/ Z7 ]/ b9 p) }5 [# Y' u
MediaTraffic, and AdOn Network.1 O3 k4 V1 R: @. `3 y
Don't popups get blocked by pop blocker software?
o7 s/ | d) b! JNo. Popups are served in a new browser window as if the visitor had opened the new window
) ^4 S- ?# z8 sthemselves.
' t, l+ y3 _ Y; aHow many popups get served to the visitor?
/ ^/ P0 k' b; \/ GThe number of popups served varies depending on the PPV network. Some pop more frequently
! Z/ J& W( l7 s; Q: p8 y* T5 `(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
+ z) l6 L8 f. f Sserving this kind of advertising, so they have to toe the line between keeping their software( h; D5 V+ o$ M, `" l5 B
downloaded and still making a profit.
6 w& E p* F" Z$ H& OIsn't this type of software bad? Why would anyone keep it on their computer?7 c. n! @ T0 V' M1 [3 {" \
No, this type of software doesn't harm the user's computer.
F4 K5 w3 e+ A7 jCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,# u' `; n% j% i( k3 I4 g0 H/ d
toolbars or videos to place the software on their computer. The visitor keeps the software in place so1 _/ e/ _7 Y3 j
that they can continue to have access to the incentive.7 b/ K* X8 f. u* ?7 u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 39 Z9 b2 o: [/ u! D) \' B+ o
How to Get Accepted into a CPA Network1 @5 z) X( u2 ~9 U' j0 a M( d7 D' ~
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place, D7 [' p$ l! q# w7 D
to start looking for networks is Offervault which lists offers and lets you compare payouts across/ E% A, |* B2 w( M2 |! R: l
different networks.
% P: V0 K& h7 e, W" }# OOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
% P1 ?) [# J' I `! K8 ?. tapplication and be as specific as possible about your promotion methods. Usually some time after/ M) u. o& s9 J/ U
receiving your application, the company will call to interview you. The phone interview is a critical
- m2 P& e t: L! K; x: P3 Wpart of the application process, and most networks will deny your application outright if they can't get7 `2 p w# F ?' T4 B
you on the phone.
0 e) o; V+ ^5 Q; F0 vOften, the person who does your phone interview will actually become your affiliate manager after
x/ _: \6 n) `7 Fyou get accepted, so it's a good time to put your best food forward.
% b A. z0 t0 C3 @You might not relish at the idea of someone grilling you about your internet marketing methods over
" Z/ y# o' ]8 T3 l9 |$ A* h2 W8 x d* othe phone, but trust me, this part is critical. Have answers in mind for the questions:+ e( q0 v; r% i8 e; ]( d _
What methods do you use to market offers?
1 [' |! C% q' v5 Y7 Y, }3 PDo you already have a website you will be using?
s1 d. @# D0 H# _7 tHow much is your advertising budget?& D( g/ Q% ^; ]% a
What other networks are you a member of?
& j* [# A) F5 d" t1 R4 SWho are your affiliate managers at these networks?
2 @+ S$ ?, [# r- MDo you use social media (Facebook, twitter, etc.) to market offers?$ Z+ P3 a i: f# {6 Q
How much traffic can you drive?9 B: [; D3 m7 {9 ~5 t' e
Do you have a personal recommendation from anyone who is already a member?# I, O# E1 R7 j7 M3 c9 I
Once you provide satisfactory answers to these questions, the network will approve or deny your; H0 Y3 @. d% ~
application. If you get denied, just keep applying or call someone on the phone and try again. Be
0 w3 B2 ]5 b9 i b& ?persistent. Also, getting a personal recommendation from someone who is already an active affiliate* c! n. J+ B# f5 `& L
for the network can be helpful.
7 N1 I d/ z \3 ?# H. MTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate! N* P" _) M7 F5 P/ R
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network; c+ D- [0 P# u& L' R, a
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know* d k' A6 c# j. ]8 c0 p4 l
people can open a lot of doors as far as networks are concerned.
3 y, J/ J R# J( k& n0 V$ L& QAfter You Join a CPA Network- h4 t, d; S, o( K F3 c3 S
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
% X: Y5 _' u! Q/ ^6 j: x' Sand make an attempt to get to know them a little bit.
; M. R3 S' `. t+ i4 N' p% r4 QFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their9 t0 V1 p% i9 V/ G* l: E
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
! p) }3 O0 B1 N% [( H) Q1 b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
0 G0 E: A) }# P) I& o9 Mlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout& C; E: ]9 F6 s7 M) D( |
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
% ~" {' A: m4 }# Vemail.
$ l, s5 M9 F w4 i, D9 vFor more helpful info about dealing with affiliate managers, check out:
, h) B7 \2 H7 ohttp://ppvplaybook.com/blog/musi ... -affiliate-manager/1 c/ A2 |% |( U( b; a
http://www.mrgreen.am/affiliate- ... iate-managers-want/" X) Q% G3 w6 H( t7 s' N+ K, b/ \8 B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
: r6 i$ _4 G1 o4 V* KSet Up Web Hosting
$ Z+ h% e, c" ?2 RGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
7 O4 X; O) {. M$ s' c- Aabout internet hosting. In general, you get what you pay for with hosting. When you use a shared; j% T9 S6 Y, O
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
1 ?8 w, ]2 [) kwhoever else is on the same server as you.( K' `( C9 j8 y. l4 q* F$ W
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast3 L& D& E' j1 H: Y2 x
enough that the visitor can't close the window before your pop up is even shown. You have about 3
* u& Z3 A: o4 n$ [' E# r+ vseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck., R ]9 V% ]4 ?; V
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
6 L6 t) D! B8 ]0 Q3 x5 `house full of roommates (hosting customers)." g t8 l q& k
In shared hosting, this is like having roommates where everyone has no specific designated area inside
' ?# w5 {; F* N" @6 n+ Kthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
. g ^7 A, _6 f* i5 w" F) rfit.. v) y P8 y) V/ C
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
' {) R7 Y+ I( g2 _+ X3 ~( qthe rest of the roommates, by virtue of simply needing more space and resources to accommodate; e! z: s7 `5 x5 P1 d% B
their food. Everyone else's food in the house has less space to take advantage of.& _! _( g, b& {& n8 q3 ~
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
, ` u; r: T& B3 U Rany type of hosting this is a bad thing, and especially while running PPV traffic.
1 [- m6 T8 f: B- pIn the case of a virtual private server (VPS), everyone in the house has their own designated space# i: @3 o' H) Q: a$ v' | H7 D) l! Q; h: W
inside the fridge to put their food, and other roommates can't come into that space. The server is
/ @- L* }9 d. w! G: ]& |1 Bpartitioned, so that each customer can only use a specific amount of resources at any given time.
* s3 {% p: b: d b1 O+ w" g) i" y% }A dedicated server would be like having the whole fridge to yourself. All of the server's resources# J1 u9 d; e7 Q! B/ ~
belong to you and no one else can use up those resources. This makes it possible to serve much more
1 d/ {+ Z2 j' Wtraffic, faster.
6 O! i2 d, G0 n/ N% Q" I6 u3 gAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.! u2 E }6 |: x y
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
: x1 H* s% V5 D4 ^3 Ihere:
) s) E3 O9 A6 Z8 _, qhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-) O1 l0 i- }% ^4 _
VPS&highlight=hosting
1 V. d _6 U& J9 wDedicated-Hosting-vs Shared-Hosting- ]7 j$ ^% f# q8 n
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
/ x4 U f5 H8 {/ N1 i% r5 w3 `2 A/ QHosting...Your-thoughts; ^2 m0 E8 D: z7 `1 m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
4 x" a1 H9 B: G; ^; n* XHosting Providers for PPV
2 @! l8 J) P ]Beyond Hosting4 C) A6 Q! G2 R4 N& N
http://beyondhosting.net/6 B w; D1 P* O: M# Y5 u; H, O
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment$ ^5 B3 ^* o% Z9 ]
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when# i& e% d7 h$ f; N- q: V" M
direct linking with PPV. Also, these guys provide great support.) }6 q( L! A% D
Prosper202 Optimized Hosting- C0 I! \0 n2 p7 s
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/- R' M: U3 S9 @
CPVLab Optimized Hosting
. o b+ f% R' M% chttp://beyondhosting.net/CPVLab-Hosting/
, ]6 P) V7 O- S Z+ f$ W5 t. HDomain Names for PPV
9 {" b1 h) Y8 x) `Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
6 C1 {# g* Y( q0 m) Ywhere you're going to host your tracking software and your landing pages if you decide to make them.+ t9 G% ~* _$ B; O4 m* m! d9 I
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
# J2 O" Z3 f- {( b0 \* Abland one is fine to start with, to host both your landing pages and tracking software. The .com,/ u' ^$ R% V. p; n
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a) M/ C. r! k9 g. R; X
term or build a whole website.0 Z! q- c5 D$ O$ x1 t1 j
After you buy hosting, a domain and get those all attached to each other, the next step is to install0 }6 C* [: E" F; ]* Z
tracking software on your domain. This is really important, because it is necessary to track your+ r( \ N8 o) P5 Z9 ?
conversions down to keyword level so that you can optimize your campaigns. Without proper8 A9 @ Z2 P+ {1 X7 \, [
tracking, it is impossible to know what is working and what isn't.
" N% \) g1 {0 p$ n, TTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
& M! S7 J3 S( I+ \8 N# E; gis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
4 t W' u; M; a5 G; K9 eProsper202
% |; O. Y. p; O) Zhttp://prosper.tracking202.com/apps/" X+ y! j6 J% d& p' N, q! H
CPV Lab
9 U8 ]* h) q @! l( yhttp://cpvlab.com/
& c! ?& g* H8 KCPVLab Help Videos* ?/ f7 V- N# z7 t. `
http://ppvlab.com/oweiw/oiurw/vdm.htm$ J" X$ I! n8 E& g
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an3 b9 w+ Y E% Q2 }. W4 v/ r, U
industry standard.4 M: d( j' U% Z; H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 72 K" o' T6 k6 a" B0 O0 r) i6 k
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
* j' O3 c" z, f* @, Pgood support if you have problems with your installation.
5 o @3 X [; ?/ q( u+ g" zTracking 202* E; ~# t6 }* q( c1 F z) }
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
9 p7 B d8 ~) t- B, o8 `2 B# p" c2 R2 Tcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user8 A! ~1 s) ?# U- h1 `9 o' v5 J8 p
area./ W! S: W8 M* K. j0 N" r
If you choose this option, keep in mind that your tracking software, one of the most important parts of& o! E+ J; [; h0 H
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202& h" B x6 i" ^4 y
interface, and their hosting.
6 B5 p/ Q+ `3 q2 A; H- k& I4 IAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
( g r- } W. Hand targets which you are bidding on. Leaving this up to chance in order to save money could
* s, I5 K0 D- z" wpotentially leave you open to huge risk if someone else caught on to what offer and keywords you3 N- v2 Y/ ?" K; \" r( ]. i) ^
were using.
' @; r1 L) s+ I' JChoose An Offer5 u, H" {, F: a
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to." y+ I: }8 F! S# e
Lesson on Offer Selection; n7 A: x: C# z+ Z- B" k3 q7 W9 I
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
8 |& ^0 V- e9 C' G& a1 DIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so./ K2 U9 [% u% h, Z+ z6 W
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
+ N9 w6 f- P' v7 [3 J3 x* \. a8 G2 \LeadImpact as the traffic source.
% i! k U' o9 D% t# y& S6 XNow the best way to learn how to put all of this together is to just get started. For some variation in/ d8 v4 C! ? Q3 V/ {1 j- V t9 ?
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked# [$ V& E! Z7 G( R8 n3 E
campaign.3 l6 z) C! v% l! h( W6 w
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
2 G0 `6 ~9 G: E; T2 ]; Spage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
6 p* p2 t" I* d! T! |; Othat all traffic is accepted. s+ B9 l% n v
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
8 t/ \% d8 p. h" t: r' A/ n: uThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can! n2 c) t; K* j& `/ K
get creatives like banners or images specifically for the offer., O, A: l5 I3 p( s* M3 h$ f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 83 y/ j; d7 Z. ]! r: m, B) P$ _
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
9 p, f! z# ^8 `$ ]: ytrack my keywords. Without doing this, it isn't possible to see what's converting.7 c; a( z: F0 a) L/ L& s
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:8 U+ S1 L4 f( \4 K* u) O) u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
8 e/ o, _7 P% N: f/ I4 VIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
( A1 R0 l: A" L9 n, x2 H) mbottom of the page:$ | h" y& S1 s! `0 N: Q
Next, I have to cut and paste this pixel into my offer at Ads4Dough.2 g L5 g( S8 W2 W2 ]
Click on the offer → pixels → Add a new pixel and this comes up:
- D/ [. P" F! K4 r- V) [ DMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL3 @7 w' C4 s) R& H) Y
from your software into the box that says 'Enter URL of image to load'.. a* c; P% \) C$ z9 r: _& H/ i
Once you do this, it should look like this:) L9 E: I! d* U. E' G6 k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10$ }! b1 a# B S9 v4 c
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:0 ^3 _( A9 W5 _, @
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
( O. Z( P( y6 V: S9 N1 }3 N( _) ZProsper or CPVLab.
x G- Q: T) E7 L4 S
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发表于 2012-12-27 18:47:17
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