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PPV GUIDE [PPV新手入门][28页]/ M. h& j7 h9 i- }8 G/ r
详细的请下载电子书！4 F" V _- o9 E
; W; W% C9 j9 o8 n! P, V H* _# N+ h, u! k# t- T* w S& b- K
Newbie Guide6 e% z8 ]9 j' S
PPVPlaybook.com
4 m! _: P s& T$ o3 DTracy Shaffer. [6 k9 i W- r# y5 |; W: S
David Ford
: ]5 b( O* ]7 T% `0 y* b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
4 b' ]" S7 J* }Getting Your Mind Right to Start Affiliate Marketing
5 ]: A# t2 e: Q$ k1 ZThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
& a( M g+ o+ v' C! {ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where) T% w; C( p0 q* X/ Z2 a
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
J" K0 R `* [- c" q$ r( p) [with any success, these claims are laughable and far from the truth.
1 J( z! k& |) WAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash2 ?1 u1 g; g- m3 r( @* K
flow management. The main benefits are the low barrier to entry compared to other businesses, and
, ~6 _ V9 V4 e: Sthe ability for a marketer to be a one person shop and make an incredible amount of money with low$ A0 }; Z, B2 |" ]
overhead.
- v1 ]* [/ V# @ D" oThe winners in this business are the ones with persistence when nothing works, who know there's
& r, H6 k7 U# M6 kplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
: E) I" }: \; M, |3 i, K: i& TThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
( C2 ^6 s4 `! ^ C8 Q) [stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
6 `) x. {2 q, }4 X! V6 aMost of these things happen suddenly and without warning, and they all contribute to the amazing
9 Z# ]/ P! O( Y" n, i! r" D. hlearning experience available to anyone with a few hundred bucks and the ability to open an
* q/ d: o1 D5 Y; ~4 sadvertising account.! u& G q% I" R
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
4 r7 a6 @4 K- N( awhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet* A* @' n' h }6 }
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,5 q& u. ~# R( C C
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
0 u2 C2 F, u2 ]7 H- I& ?With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
3 [/ U+ t: l: k- s- U- y: Vstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
6 C7 I& w. y$ U7 E/ O, Ostarted building.
* l L5 c! Y3 X7 dThings you need to get started:6 u& d3 b, O+ s
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
6 F- _+ P- C" l2 \- T2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
1 o9 s. g2 e0 C% E4 o; y. u! u# O3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
* q/ J" _9 y! Z ~4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)/ `4 i: k! z0 [4 n+ r+ B9 s
This guide describes from start to finish, how to get started in affiliate marketing by running traffic) _- `9 Y, x& S& W
with PPV.
, `0 r4 c4 h$ ]. h! fBasic Getting Started Definitions
0 y n# t* s0 r: C+ f$ e+ PAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more- j- T5 I" x' q, g, Q3 r
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
8 b6 |5 O' J1 e' e i m% u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2% H- R h6 ^6 Z8 G1 j
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
0 G5 [9 v( v8 C$ m( nCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
- x' L- u4 z. X9 x0 t7 M! Treceives a commission on that product. An example would be the Amazon.com Associates program,7 c, V( |$ W. B" G! f
Comission Junction or Clickbank.' F1 Q# F7 o& h8 ~! P% M
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes! t* R; U/ f+ }0 Z1 R
an action like filling out a form, submitting their email address, signing up for a service or sometimes+ N, |' x) p( A) ~, W
buying a product. An example would be Ads4Dough or Neverblue.
+ l/ W! h2 n. U* `8 Q( QAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's3 w3 N1 b! i P& h
account, getting the affiliate approved for offers, bumping payouts and just about everything else, o. {' J: c- m# B. G' O; ` \
related to an affiliate's account at the network. Having a good relationship with your affiliate manager$ a: x! r6 N- ?+ E, F
right from the start can really help you.: }6 D3 Z* K- j( ^- ]2 j; Z
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
3 W# {' o* a6 \in pop-up form through downloadable software on the visitor's computer. The advertiser pays per& o8 [( l9 E m' c- T: Q6 k
view, starting anywhere from .01 or .015.% Q4 N# l: h. ?; H
In order to use this type of internet traffic, the affiliate can sign up with a number of different
0 r" ?2 I, P' c/ m! ]" j% b$ t9 f. ecompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
! g# N3 A: W, R2 OMediaTraffic, and AdOn Network.) q9 C+ V5 l+ Z) w6 N3 a D
Don't popups get blocked by pop blocker software?8 E+ K& R3 G6 H7 Y. X
No. Popups are served in a new browser window as if the visitor had opened the new window
O: d+ I" |: w% Z) |" d5 Y% T fthemselves.
2 @6 o# L/ |7 n# }7 h# e; i* `How many popups get served to the visitor?5 w& _; v- C* J. ^
The number of popups served varies depending on the PPV network. Some pop more frequently6 V: s( T) e' _2 a2 Y0 q
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by) @; Z" c# w& C- o: ?* S5 c
serving this kind of advertising, so they have to toe the line between keeping their software
. d4 Y9 d- w: N5 z( i- @6 Q' wdownloaded and still making a profit.
3 V, I) M7 q' K2 _7 hIsn't this type of software bad? Why would anyone keep it on their computer?; S% |- k, G% F
No, this type of software doesn't harm the user's computer.2 v; x+ g: `; n* e0 g' N. \/ L
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
1 M) j) F" r7 H' ^! ?toolbars or videos to place the software on their computer. The visitor keeps the software in place so4 ], M- E2 T: W. X( ]
that they can continue to have access to the incentive.- z: ^/ a$ [8 Q5 I# u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 32 f1 V; j1 D+ @$ G+ F
How to Get Accepted into a CPA Network) a# {$ ~9 O" `3 k2 p+ x0 }+ X4 e
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
( D* V' w9 F$ {7 pto start looking for networks is Offervault which lists offers and lets you compare payouts across6 ]( K/ k0 i1 C
different networks.8 r( }2 a! D! L
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher) W- x; Z/ f% n# H0 Y3 V7 X; L
application and be as specific as possible about your promotion methods. Usually some time after* |; k8 g0 ~' ~5 ?- v2 p- E6 s
receiving your application, the company will call to interview you. The phone interview is a critical
' I& }/ i: l4 L" B2 `part of the application process, and most networks will deny your application outright if they can't get
- I- @( v: B8 E' V& myou on the phone.5 j* K! V$ U( A4 ^# L' X+ R% S
Often, the person who does your phone interview will actually become your affiliate manager after# }& Y; ?5 I! n( ~
you get accepted, so it's a good time to put your best food forward.
- R$ O/ ~" z/ h: J( P" c+ W* L1 iYou might not relish at the idea of someone grilling you about your internet marketing methods over
" s+ l. A1 e* e" W1 Uthe phone, but trust me, this part is critical. Have answers in mind for the questions:; q: q6 f/ ~; Y9 C1 l& u) K
What methods do you use to market offers?8 o9 ^* \. Z% H
Do you already have a website you will be using?
$ }3 {( r! P* Q' KHow much is your advertising budget?
& `8 `6 c' t8 X& }' u5 G5 r$ h, o2 N& ^What other networks are you a member of?
. F& d, c* V( k: I4 `% h, L0 U4 @Who are your affiliate managers at these networks?9 [; H$ L- Y& ~ ^& [" E3 k
Do you use social media (Facebook, twitter, etc.) to market offers?% S1 x5 `) C! J7 y+ s7 l
How much traffic can you drive?! e& h+ k$ q1 o* j% V
Do you have a personal recommendation from anyone who is already a member?
+ u+ g5 H: Z% a0 E- C# eOnce you provide satisfactory answers to these questions, the network will approve or deny your
7 P- U- V5 v* x. r: Xapplication. If you get denied, just keep applying or call someone on the phone and try again. Be- s4 k" G9 J2 |
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
7 _6 p, }8 V2 Dfor the network can be helpful.
$ L: a! o! C, pTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
5 w( V: v. R5 mSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
" U2 G) m5 Y- E& N1 R- Jowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know5 a0 Q3 t5 i! e" U3 p' M/ }
people can open a lot of doors as far as networks are concerned.
) t# E5 X: ]$ H% b, G& s; QAfter You Join a CPA Network8 O5 ?! ?( `& K. g' C U
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
' g: I! a! Z$ \/ I w9 [$ Nand make an attempt to get to know them a little bit.4 x) s* q. a3 x! U$ c( ~) t
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their& i$ m! f! H# a" P! v' X4 M
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
1 f, U: o, a5 v% I/ H& J8 \0 ?$ B9 ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4" E4 Q4 l+ g0 d/ f d
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
2 ? n, ~+ ?7 t0 o nbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
K: Q3 D( J" z8 Nemail.
* ]& X1 m" I$ }1 i/ ?/ QFor more helpful info about dealing with affiliate managers, check out:% H- j3 {5 ~+ e0 r0 |
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
) b8 P7 L: l9 N: |" k9 B$ m& ]http://www.mrgreen.am/affiliate- ... iate-managers-want/
, |( Q0 W5 L2 C v$ t3 F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 50 r* g4 }8 ?# E
Set Up Web Hosting, J# u) z* i- l8 C! u5 ^
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
# M! N9 ^2 F1 _( H0 {0 uabout internet hosting. In general, you get what you pay for with hosting. When you use a shared1 P& \( e8 y$ i) B
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with$ z/ g+ a* X7 C. [/ u. D& \
whoever else is on the same server as you., |4 y1 o. Q3 m7 X* C
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
) j' i5 S7 `5 a& g7 c* t7 Lenough that the visitor can't close the window before your pop up is even shown. You have about 3
8 K0 I T8 P) j: k( Pseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
t9 d+ J- o. y, c1 eTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
/ o( H9 x( T# y4 R6 n! e o5 R# mhouse full of roommates (hosting customers).. l- \( k6 G/ Q) a# Z% g9 \
In shared hosting, this is like having roommates where everyone has no specific designated area inside
, a: T& p7 X0 Z8 dthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
/ {+ |6 f7 W1 q# c/ }5 w5 Nfit." b6 L% i4 f& Z2 y
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
2 C Y& ^5 g& h* Zthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
, |6 @- q* G; [. \: J# |their food. Everyone else's food in the house has less space to take advantage of.
8 d: Q3 `0 Y( t, l- C' L _If you have less server resources to take advantage of, your ability to serve popups will slow down. For
3 b- g' h2 z p+ k! R. Q' U- c3 `; Sany type of hosting this is a bad thing, and especially while running PPV traffic.
: D4 u$ r3 X+ I" C! @In the case of a virtual private server (VPS), everyone in the house has their own designated space
& \0 u$ N( g, e* A0 G" Jinside the fridge to put their food, and other roommates can't come into that space. The server is
7 A2 A, X. T: M. Xpartitioned, so that each customer can only use a specific amount of resources at any given time.
6 b1 H' K: o% M' lA dedicated server would be like having the whole fridge to yourself. All of the server's resources
% e5 W+ W4 D0 Lbelong to you and no one else can use up those resources. This makes it possible to serve much more3 L( v$ w% B1 z) I) D. n
traffic, faster. D2 t+ W% T& z' r! P
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
5 X) X4 D1 y1 o( W KAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is& H# V/ e ~& ^9 o+ ^
here:$ Y7 {9 O4 K8 ^; {( s" ?5 u0 e" X
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
, ?1 M* t' p! \% h! l: q# ^( VVPS&highlight=hosting" C& e) I0 V, ^( O" G. m( {$ n
Dedicated-Hosting-vs Shared-Hosting' \) s8 E ~/ K6 o# A
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-( C- u: M U1 D6 T& R
Hosting...Your-thoughts* {: ?& N( ~$ Y+ Y" S. m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
6 j1 o5 |9 R+ ]2 d* hHosting Providers for PPV
9 i+ G8 @9 t+ o8 ~% R0 `6 r& f- TBeyond Hosting0 g) T/ c, m) ^* H( C& l
http://beyondhosting.net/
$ @- c" `4 N! J t' SWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment( Q+ ?4 T6 A$ t; w
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
7 B" a7 T" Y1 c# K5 J2 {% a& Ndirect linking with PPV. Also, these guys provide great support.
1 \( ]$ ?: T2 y% ^Prosper202 Optimized Hosting6 V I3 l# w! X' V! S' n" _/ t
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/# ]! Y% a- z1 G6 T
CPVLab Optimized Hosting* E9 m& ? m# N2 }9 ?" M W* N
http://beyondhosting.net/CPVLab-Hosting/
, l; ?" ^8 {) a7 n% W' |! `: `Domain Names for PPV, R$ V% K9 g e5 x9 [
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is1 [. @/ f% U& P) L( z+ A
where you're going to host your tracking software and your landing pages if you decide to make them.5 ]+ X6 H/ c/ c! F/ i) J) w5 m
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
0 s& F8 k/ a- V# r7 X Ebland one is fine to start with, to host both your landing pages and tracking software. The .com,
' L' W* n) s, e- Z; q/ O/ p.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a4 h& f5 Y: c. u; M, z( T
term or build a whole website.
1 m/ y q" }( hAfter you buy hosting, a domain and get those all attached to each other, the next step is to install7 u8 m. h0 w! h6 ]1 L& Y/ E
tracking software on your domain. This is really important, because it is necessary to track your7 k6 y8 I/ }8 w+ ]% q% d5 o
conversions down to keyword level so that you can optimize your campaigns. Without proper
# `$ O2 L+ q4 f2 P) ]tracking, it is impossible to know what is working and what isn't.
+ J3 F/ T; \/ u1 U9 b |0 ]/ R! a% \To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software" k; j! T& V. M
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.6 P0 y7 r1 [$ h6 ^, a6 q
Prosper202
5 m9 F0 |( ]' U' J( N+ ?, y1 |http://prosper.tracking202.com/apps/
4 Y( F. b) k5 \CPV Lab
# L# y4 T, j& X/ ^) _ @! S% Thttp://cpvlab.com/. y; b6 V2 |4 D# i7 i, i" u+ ? X
CPVLab Help Videos
# W* L' G5 L* H* Rhttp://ppvlab.com/oweiw/oiurw/vdm.htm
8 k& _# ]. X7 q3 HAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
9 e# n; ?+ g" g+ B+ [0 qindustry standard.4 }2 g2 V9 f6 Y2 L# O$ b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 77 A1 c. Q& D, D
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from2 S8 N& z5 p/ l9 P+ V# I
good support if you have problems with your installation.
4 U8 T. [$ O6 E. l) O, W# \9 PTracking 2021 s7 L( E* d$ g
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your3 k: [' f3 p4 `) v' i2 U
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user" M! D+ Q3 Q' A' X. }8 j
area.6 u6 l+ L: d8 b% P
If you choose this option, keep in mind that your tracking software, one of the most important parts of1 \& o) O. l6 C, ]$ h; u
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
3 z' r) {5 E0 v( `/ L6 V+ K! n+ _% |interface, and their hosting.
& P1 V1 Y) Z8 y) o2 A s' tAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords0 k$ N/ _- y9 {) e ~5 s
and targets which you are bidding on. Leaving this up to chance in order to save money could
' R% h$ G/ o: n& m9 p- U: ipotentially leave you open to huge risk if someone else caught on to what offer and keywords you
_. c/ W8 h! l1 h* qwere using.' R1 a3 X a/ t
Choose An Offer1 [6 x: C1 h) i$ a
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
6 J1 [6 j6 @0 p% U3 tLesson on Offer Selection
9 x" V5 w4 v! n, j4 x: A: X$ M% Ahttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
P1 c" A& K4 U* t' g' `/ H, ~In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.0 w6 E1 S! N3 H& ?
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
: R0 v1 t$ i( }$ c. f9 PLeadImpact as the traffic source.' Q. }( F, K' r8 d4 i2 E
Now the best way to learn how to put all of this together is to just get started. For some variation in
$ { F+ o& E: c2 athe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
. H# M- K( e7 _* p8 ~& x l( ?campaign.
8 @1 R# k1 d0 z* j0 c9 T; q4 VWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first- l* {: G- C6 I p1 H/ e# ]
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
( f6 F3 b5 W+ @% J w; o3 b( kthat all traffic is accepted.9 z$ A, W5 [+ {( Y8 M
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
- U2 g6 R) P3 V! CThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
3 w& ]3 M0 a8 sget creatives like banners or images specifically for the offer.3 v% Z7 E" {& z5 @+ C" L+ Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8( V% n8 G2 _8 A& s2 h; ^
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
& B* Q! L6 ]1 X, h- S8 M4 Btrack my keywords. Without doing this, it isn't possible to see what's converting.
- `0 M3 f' Y' X6 j8 C! U VIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:5 _ ~' F% A. J# D2 \4 F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9" \) W# I# G0 A
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the/ T2 j* ^# T/ m
bottom of the page:+ N/ d5 m4 d# v+ R4 Q7 h. h! [) R: I
Next, I have to cut and paste this pixel into my offer at Ads4Dough.! \ @/ L4 T& h9 E
Click on the offer → pixels → Add a new pixel and this comes up:
5 S( {( ~; T$ ^* ^* O/ K! gMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
5 g. c9 ^. V( |, t& ifrom your software into the box that says 'Enter URL of image to load'. G( x" ?8 B' p( Q- ~
Once you do this, it should look like this:9 s& {8 Y7 L8 o8 K' y# H' a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
/ ^. x" b' s9 L4 ~$ R( j$ H# xClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:* D i# i' ~5 E( X0 c; d
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either4 D) c! F2 M4 {3 J3 e
Prosper or CPVLab.
! x6 u& u \6 O+ _: O1 s4 R# F9 m) Q5 y
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