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PPV GUIDE [PPV新手入门][28页]
+ W! ?& o$ y, O+ ^# R7 C详细的请下载电子书！
& ]* D' o1 ? E+ i$ [2 \4 L4 o* q# H; s/ N
! U7 M$ P: \! m; U K
Newbie Guide5 D' T! A+ z" I$ _. L7 ~
PPVPlaybook.com! j$ h7 A/ g6 Z
Tracy Shaffer
* F5 }7 a, v) g+ y3 [' Y1 _8 K" X6 iDavid Ford$ N/ d0 l. u! D* Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
2 C* B# P7 V I4 H& JGetting Your Mind Right to Start Affiliate Marketing
. x% j1 s! @9 IThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
' G- B4 c+ P9 V7 ]: t0 wever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
% k) [% J2 S$ f6 o6 b% nyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
! B1 r# ^6 Q4 _$ |! Y4 qwith any success, these claims are laughable and far from the truth.* F) j& s5 I# S, N4 z; a; }: L; |
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash$ l I6 l. `8 L/ o
flow management. The main benefits are the low barrier to entry compared to other businesses, and
$ e' Q/ F) X' I: o% tthe ability for a marketer to be a one person shop and make an incredible amount of money with low
1 X$ J. u9 i% Qoverhead.
$ {# f: s5 W8 W1 DThe winners in this business are the ones with persistence when nothing works, who know there's
- T# s+ H4 F# Y# R$ W1 X jplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
. C, u+ X4 _$ G0 s7 \" fThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
# b' o2 b% t; b/ V6 n) Ustop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
1 f u9 b9 d" TMost of these things happen suddenly and without warning, and they all contribute to the amazing
! }5 k. l' I! q; B' \7 Blearning experience available to anyone with a few hundred bucks and the ability to open an
' D4 a: ?/ b/ ]advertising account.2 j+ W7 I2 h( w, q
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
" v; _- I E- T+ Q5 Pwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
2 i: V; V$ _8 ?9 F; @7 }/ K. z) O& Amarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
0 b! [, n; d7 T" X7 l+ L j+ Ttrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.# O9 E$ \. p) r7 V! o
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
* J7 k' B: U7 U, Y1 i3 r- ~9 mstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
( G' {* T& M) A" D _2 ?started building.
h; c4 k) c8 E/ CThings you need to get started:
# E0 g1 M1 }' m1 [ n1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)! H H1 M% E4 k2 C" e
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue), r; Y! S% r4 X3 j0 |9 w7 Z# D* q- K
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)( \( A. F/ e8 M' T
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
2 z$ @5 U& b9 o" |: M9 pThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
6 S; d& n' l- \with PPV.
: U" D# f! E8 _) S* |% n9 |$ FBasic Getting Started Definitions, W6 s: A K. T5 z' |
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
, {1 \- q4 k2 P% E0 h0 Faffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main8 _ O& l# {3 l Z- g: @8 T, J( N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
: n) i' C5 y6 W6 |6 H: Ttypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
9 l% ~7 P2 o- L% M1 b9 JCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate# w" {2 {% [8 h: J3 N' J
receives a commission on that product. An example would be the Amazon.com Associates program,% F* `! b9 A a, C4 I
Comission Junction or Clickbank.7 {- ], G+ W6 p' h( F
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
1 ?0 ~5 u( \ | ~& o% ian action like filling out a form, submitting their email address, signing up for a service or sometimes2 K0 N6 a3 ?' K% P+ Z0 l
buying a product. An example would be Ads4Dough or Neverblue.
9 |" ]) i0 w8 F9 o( x( E4 {) ZAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's! m5 A6 e# h. V# c
account, getting the affiliate approved for offers, bumping payouts and just about everything else
( A# S8 h2 y* ]related to an affiliate's account at the network. Having a good relationship with your affiliate manager
4 l' }% X7 i" dright from the start can really help you.
7 V+ Y& y4 H& A; {PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
9 o5 A; D. T) J }; H1 ~- x& J: Qin pop-up form through downloadable software on the visitor's computer. The advertiser pays per# B0 i4 {+ l2 }: @
view, starting anywhere from .01 or .015.0 ]# x) G b1 M# m+ L2 N8 p
In order to use this type of internet traffic, the affiliate can sign up with a number of different: A/ }* Y5 ]& c" @( A- r9 G
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact, P' M v4 E3 a+ e( b& ^
MediaTraffic, and AdOn Network.
) f; x. \ I6 ^. r& x2 }Don't popups get blocked by pop blocker software?: z& E7 D8 j \& L
No. Popups are served in a new browser window as if the visitor had opened the new window
7 ~" }, Y! j. i4 b9 i) bthemselves./ T, D* q7 S2 w4 n8 R( E
How many popups get served to the visitor?
3 r* D/ X4 a; o* YThe number of popups served varies depending on the PPV network. Some pop more frequently0 {5 a- l0 B' n0 ]
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
; r. ?& V1 k6 V% @- eserving this kind of advertising, so they have to toe the line between keeping their software
, [, \' ?' ~- E. o; `downloaded and still making a profit., |* G1 ^) [- |/ \9 j. N
Isn't this type of software bad? Why would anyone keep it on their computer?( f# d. g% j3 P+ N
No, this type of software doesn't harm the user's computer.
! S0 r: B0 ?5 c$ GCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,) |1 U O4 U; s+ P$ U8 [# t8 A- q
toolbars or videos to place the software on their computer. The visitor keeps the software in place so+ b, b3 @% z) Q$ E; I: p5 ?
that they can continue to have access to the incentive.3 ?, [! b! R: Z$ I. V0 b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3, w1 x$ }' N& c) Z, g
How to Get Accepted into a CPA Network
' ~9 n& e/ L" ^$ f, g lIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place# \4 k$ T+ }5 Z9 G# g
to start looking for networks is Offervault which lists offers and lets you compare payouts across F8 v# v! r+ }5 e
different networks.
* A) @* @9 `# R+ tOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)1 R- R* P) |" U( ?
application and be as specific as possible about your promotion methods. Usually some time after& C( I8 Y- R+ F8 c' e! x2 s. P# u
receiving your application, the company will call to interview you. The phone interview is a critical" y4 N# T# L0 y) O; q
part of the application process, and most networks will deny your application outright if they can't get
7 o* I" U7 h% c4 v. |1 p2 Uyou on the phone.9 i M% ^! C6 a F
Often, the person who does your phone interview will actually become your affiliate manager after
& F, h7 D! ?2 o9 T" k- d0 Tyou get accepted, so it's a good time to put your best food forward." h7 i5 g) p3 z) A1 L" u/ Q& q
You might not relish at the idea of someone grilling you about your internet marketing methods over
, D9 D! h8 s4 m( [ u/ Lthe phone, but trust me, this part is critical. Have answers in mind for the questions:7 w8 O3 X) r. g7 k8 \
What methods do you use to market offers?
) s& X/ s! b! l1 rDo you already have a website you will be using?
) m Z4 H1 h }+ q) N( FHow much is your advertising budget?
6 L4 ~, Y C3 Z8 m/ K) f: I2 AWhat other networks are you a member of?; T6 [5 E% V1 I$ ?! b# R/ A
Who are your affiliate managers at these networks?/ A) M2 c" f, g2 y
Do you use social media (Facebook, twitter, etc.) to market offers?! N& Y6 n5 \! L7 N3 d; v6 `, T4 l
How much traffic can you drive?, g* A1 A; |, F8 x- W# |
Do you have a personal recommendation from anyone who is already a member?7 V$ {: G, _! @
Once you provide satisfactory answers to these questions, the network will approve or deny your
( W; l q" t' r E6 B. G/ papplication. If you get denied, just keep applying or call someone on the phone and try again. Be( _! g$ u' J$ U8 E, m" S, F8 K ]
persistent. Also, getting a personal recommendation from someone who is already an active affiliate; G c7 q- x. w! x3 X
for the network can be helpful.( y1 p! o3 W* i$ s& `. }9 x4 E
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate% U3 s4 X7 e) l. M; H2 c7 W0 u1 G" R
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
x# j% ? b# {) P7 j( I! [& jowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
7 g& [: r9 T$ u8 d% X( q0 Vpeople can open a lot of doors as far as networks are concerned.+ f; n6 k( @- q ^7 Z/ Y) s
After You Join a CPA Network
8 Y2 v1 Y9 q+ ROnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
4 }* m' u" c5 f2 x& w; O6 xand make an attempt to get to know them a little bit." I, g6 T" H" U. ^5 z* [* u
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their% v& S5 ^5 {) r1 \0 d6 V. A) n
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
5 L2 i" S# I4 t/ [4 N, y5 r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
$ `+ o6 }( s3 Tlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
* \/ ?2 _- S1 S/ \0 Jbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus/ d2 J4 E8 Z; m5 {9 Z. o
email.3 S; t' E a* G
For more helpful info about dealing with affiliate managers, check out:
5 U" P( P$ X/ p9 j( {! a& {) V2 lhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/$ h- J! }1 F0 o! L5 P" }
http://www.mrgreen.am/affiliate- ... iate-managers-want/3 Y5 F5 p+ a6 ~3 p& z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
0 e) Q$ Z: O; |! X# x2 p/ lSet Up Web Hosting) x( B+ L$ m4 T6 p. m! P
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said7 U- I/ p B( C
about internet hosting. In general, you get what you pay for with hosting. When you use a shared7 P2 C3 J7 U, `
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with t+ [. ^& Z9 r& q# A) ^& g
whoever else is on the same server as you.- B0 w' D( [+ y0 ~) `2 e% y
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
# ]1 o. v8 M! F8 Z7 g6 ienough that the visitor can't close the window before your pop up is even shown. You have about 3
: \+ T9 b; J0 Z+ S. ]seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
! }8 v7 n* R1 B' ^6 |To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
0 F2 [+ I5 }* T- ?house full of roommates (hosting customers).
$ ~( C3 Q( B1 w7 w7 DIn shared hosting, this is like having roommates where everyone has no specific designated area inside
3 }" b, R1 I# x8 U. M: E( Fthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
; u- E1 V8 C) k* Z: W% d/ g9 u: Wfit.. K' R6 |- ]& K. ]
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
0 f, e+ _1 k( t K- Wthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
3 `( R, v U1 a, s& k* N& S6 y; _their food. Everyone else's food in the house has less space to take advantage of.' a& C/ Y" T2 \- j
If you have less server resources to take advantage of, your ability to serve popups will slow down. For' o( {) L0 x# Z7 N
any type of hosting this is a bad thing, and especially while running PPV traffic.% ~* p* w v5 L7 j, G
In the case of a virtual private server (VPS), everyone in the house has their own designated space* {+ s9 p' s' c- P% A
inside the fridge to put their food, and other roommates can't come into that space. The server is* z3 \. F% i2 A6 p* i
partitioned, so that each customer can only use a specific amount of resources at any given time.- p Y: T- F% ]. |7 S7 }
A dedicated server would be like having the whole fridge to yourself. All of the server's resources1 L+ g7 K$ y2 W
belong to you and no one else can use up those resources. This makes it possible to serve much more( ^6 L2 {+ n1 W. k) x
traffic, faster.% T$ Z$ s0 k X9 ]% D; C8 x
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
" g- p8 {5 P1 X# |4 r4 s: M1 eAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is& I8 H5 s4 j( _
here:
7 ?: Z" b/ N% }' chttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-1 o8 |! p4 u* Z4 P7 c/ a/ ~
VPS&highlight=hosting
; T1 k, y: w* p5 O3 k: D# v+ F% NDedicated-Hosting-vs Shared-Hosting/ w. F" q; J" n7 {/ c9 W
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-2 d( h9 J. i- g: f6 _" Q
Hosting...Your-thoughts- I9 X. R! J. x7 g% m2 j, p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 61 B. b G8 e4 c& l
Hosting Providers for PPV; z2 |9 E$ U: I! d
Beyond Hosting
: X1 i7 Y2 U) l2 |8 `! S& K/ V/ P: Khttp://beyondhosting.net/: a* E' D: y j" f" F
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment& N5 H& Z! s! X# n
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
, ~: k/ t# e+ m( jdirect linking with PPV. Also, these guys provide great support.1 J& Q* L; f* J2 C) W |
Prosper202 Optimized Hosting
2 r9 Z% \* V) I5 }1 i6 V) i" Shttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
6 B; ]+ k9 T2 w& _ ?CPVLab Optimized Hosting
: J. W. n+ f2 L& R" C, s* @; o m/ C1 ehttp://beyondhosting.net/CPVLab-Hosting/- h: V* x# ?0 q
Domain Names for PPV5 ~ B* H% [+ Q0 \0 @' Q6 \
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is% J S. i* Y7 J4 q5 O- _/ W% F
where you're going to host your tracking software and your landing pages if you decide to make them.8 n! ~6 M$ u* g1 |/ S
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
! k3 \+ Q" n6 S) h+ Z$ [2 Tbland one is fine to start with, to host both your landing pages and tracking software. The .com,
$ e6 d* [! g" _) \* y9 z" X8 J% B.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
# \( b- |: i6 yterm or build a whole website.5 H( t; W+ l/ W* b+ x9 g
After you buy hosting, a domain and get those all attached to each other, the next step is to install+ b# f) I1 p# j" m# A9 K y6 D8 d- B
tracking software on your domain. This is really important, because it is necessary to track your
) }) K4 \% k5 O4 m9 B* A5 Y' t) sconversions down to keyword level so that you can optimize your campaigns. Without proper
: U& [2 E* v6 Btracking, it is impossible to know what is working and what isn't.8 o* l0 k0 z' ]9 l7 M6 d
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software; X/ [: ?, F; p, w# f! w
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.: ?( k0 o R5 [- P; R) `$ `; x! m* t+ X
Prosper202
5 J! Q& d; Q: O" V6 R$ t' Phttp://prosper.tracking202.com/apps/
_2 ^4 e( L" v9 a" l2 @0 MCPV Lab
1 s0 `% @! h r( K2 hhttp://cpvlab.com/
6 y0 [; S D8 J6 `3 VCPVLab Help Videos
8 s; \% R" ~! m& s+ Yhttp://ppvlab.com/oweiw/oiurw/vdm.htm
# s( J8 F5 o5 b8 o# ?% kAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an: v, h" S0 j1 c2 h
industry standard.) E/ T8 {9 L8 g/ x& ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
( n g' U0 T8 TCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
% N, |4 L) J* o: kgood support if you have problems with your installation.3 F" N% z3 s$ Y3 e/ l
Tracking 202
p6 m8 k7 i8 A/ ~* ZTracking 202 is the hosted version of Prosper202. You can create a free account and then build your( H% ?2 q7 P" N; |+ }2 ?/ w0 j) @$ F
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user' J; {2 x0 E2 @7 e$ o
area.% t! b$ O8 I+ \% I
If you choose this option, keep in mind that your tracking software, one of the most important parts of0 i. |" a- N& L% I
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
. @5 x `. L3 V/ iinterface, and their hosting.) ] i8 H. N) ^! f
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords' |" X# w+ ?) ]: O
and targets which you are bidding on. Leaving this up to chance in order to save money could! P* ?' ^! X1 I" U1 w' b
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
1 k' m X# n- L% `' Nwere using.3 o. [/ |* _" Y- B a; g' l
Choose An Offer
% f) N# ? d. ]2 D" v( N( [Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to., q1 j" v. `; S" M: T+ y8 K
Lesson on Offer Selection- k8 P" C* \' I% w, O4 ], O8 c
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
7 q- G- m7 n/ f( f* S! [! {4 BIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
2 v8 Q8 ~" o, {8 G4 e( LTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using- k3 A3 U7 Z) y9 b3 ]
LeadImpact as the traffic source.
( E/ b8 v" @7 S: PNow the best way to learn how to put all of this together is to just get started. For some variation in0 W- A, u. M. y+ A+ e# ?' R
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
+ [5 H: @0 [0 i Jcampaign.% T' i% L3 s( o+ R0 ]# z$ `
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
! m8 g4 @( Z" j8 n+ Ipage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
1 E' J v, [& J: lthat all traffic is accepted.
3 Q+ h% }5 N0 i4 m, xFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits. b' g6 Q; N9 ~. W* x
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
& C+ i+ D8 S2 \/ Y" h3 T3 A" t3 v+ p0 Qget creatives like banners or images specifically for the offer.
& v, ]' W* e% v7 n$ ?7 q5 h5 l+ }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8 D2 L7 x) i6 N3 |/ G
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can1 k2 f4 \# p: Z
track my keywords. Without doing this, it isn't possible to see what's converting.5 P' S9 e- `' x, p0 j4 O# x
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
; L% x' Y" T+ S! f% Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 99 D5 I% d+ _- t9 G9 m
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the, E4 F+ \7 ^9 a( L/ S1 Z
bottom of the page:7 R% G( j# f' n" ^ m1 P, x
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
: G3 T5 t, ?$ O/ d+ rClick on the offer → pixels → Add a new pixel and this comes up:* z* b0 L2 N) ~
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
$ J4 v9 l% K+ _4 Z+ S# X# ufrom your software into the box that says 'Enter URL of image to load'.8 h3 c c2 z* T) N+ |: H; D/ H1 u
Once you do this, it should look like this:$ T' g( j8 [7 ^6 a% J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
! K: U# [; P$ {8 m. HClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:. w, F |3 K, b5 Z/ j
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
- P1 }' J$ W3 |: PProsper or CPVLab.
, a3 J0 }9 {5 `. U1 Y8 G1 d7 ]6 ]0 q: |( j% y
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发表于 2012-12-27 18:47:17
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