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PPV GUIDE [PPV新手入门][28页]2 ^* @( k& X+ @& K2 L
详细的请下载电子书！3 F2 U3 }2 f& V" \: b1 S" q9 M
7 o+ ^8 s- G A) l; Y3 E- I9 X; _( x' I: M
Newbie Guide# l. g* H! y5 Y; }: J
PPVPlaybook.com0 K7 x% h# @- A+ E* n4 [% ?0 w$ P
Tracy Shaffer
& Y- o3 n$ f0 a. ~* W5 }) {$ oDavid Ford
h* P4 k* ~! S/ U7 T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
9 |# }& a- g/ @/ W2 m9 FGetting Your Mind Right to Start Affiliate Marketing- f p0 \8 J! f4 j8 W0 m$ X' F
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an! N$ l- n6 f! t: I
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where1 \, V+ @% S6 i' u6 A) @0 y$ }
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
I! K1 a; w/ ^- ]. r- G) ywith any success, these claims are laughable and far from the truth.
+ ~; p# o1 ~. KAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash/ {; i) A1 c2 O7 B+ g
flow management. The main benefits are the low barrier to entry compared to other businesses, and& }( L+ D; A' [# v/ ]
the ability for a marketer to be a one person shop and make an incredible amount of money with low
, p" ]" U1 U! a: X8 f: Poverhead.
- n7 l- e7 K$ ~( v6 iThe winners in this business are the ones with persistence when nothing works, who know there's
) D6 N" G2 n: g) N& Mplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
$ t4 ]+ |" e' Z7 e7 XThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
& u' e7 I1 W0 a( H* astop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
7 B" l% ^# I" {$ d, a9 m6 nMost of these things happen suddenly and without warning, and they all contribute to the amazing w1 B |6 `, V: b
learning experience available to anyone with a few hundred bucks and the ability to open an [) v# i: R- c! v8 y+ v
advertising account.
0 Y: J5 r, r7 |Your competitors are willing to work at this around the clock. This isn't a push button, instant business& r3 J8 ?) \5 @' b3 p; m; `
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet9 Z8 ^& {$ z3 |5 N5 L. C
marketing has spent countless hours learning, trying new things, launching, tweaking, improving," ^9 @+ i4 o* u
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.6 E2 G3 J. x* M9 W& ?; r+ n
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
# X8 e8 @; N- H8 f- `9 G! z( Xstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
0 j$ Q5 q6 h$ v( cstarted building.
; H Y$ j+ i! C5 [/ g9 hThings you need to get started:& Z+ ?, a# N1 i3 _6 W; A8 L( M
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
8 I7 B& T5 e" U2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)& Q5 U: \( ^6 G {5 U( o- z
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
# P- u8 w/ T4 D" H/ B3 Q Q4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)8 [ [- ^+ J, N
This guide describes from start to finish, how to get started in affiliate marketing by running traffic+ w4 C. S& p5 p; B" _% S
with PPV.
1 X4 B: N3 F3 t1 D* H x( ?. y ~Basic Getting Started Definitions
& l1 S' L$ y' U+ HAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
' o: ~) m/ _6 Iaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main3 c' O _3 z3 n1 p9 x t! m2 p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
' d! x8 R' Q d- v' Y0 Xtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).* [: o" p$ a* p) W. N
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
9 n* C. L1 H' p% x7 f4 U# `; _receives a commission on that product. An example would be the Amazon.com Associates program,6 l6 J% [# j) i% x4 @& D
Comission Junction or Clickbank.
( U9 P% q) ?) `4 e* sCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes1 L& ~$ P/ S5 Y3 q( E
an action like filling out a form, submitting their email address, signing up for a service or sometimes
. s* J' M. `; n2 @buying a product. An example would be Ads4Dough or Neverblue.
% i) V8 X( y/ _* nAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's' h- B5 Y! @, {
account, getting the affiliate approved for offers, bumping payouts and just about everything else' \0 ^2 m! v% {
related to an affiliate's account at the network. Having a good relationship with your affiliate manager) R9 W' v6 q/ `9 f5 L
right from the start can really help you.. L5 g$ e8 x5 G% F* E
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served' _6 G7 G p9 O- d+ `8 K3 w
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per& N9 o! D' ^! g- V: [% @6 G
view, starting anywhere from .01 or .015.! j7 N) m: G4 x- l
In order to use this type of internet traffic, the affiliate can sign up with a number of different
2 O: Z D. P& Z: m5 Hcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,6 X5 o$ M$ q5 b7 N7 S3 r' Q! H
MediaTraffic, and AdOn Network.4 D0 D/ Y1 j- A! e& `% \ O6 s
Don't popups get blocked by pop blocker software?- Z! _+ D0 M4 A4 M$ z( d7 ?) n8 u5 r1 g# g
No. Popups are served in a new browser window as if the visitor had opened the new window
. _, K* d; K- Z, \! othemselves." ?& g2 N! B E# g
How many popups get served to the visitor?& q- [/ p/ O3 U+ y7 M
The number of popups served varies depending on the PPV network. Some pop more frequently
- ~3 ^/ V& [0 F! N- |4 t(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
( ^1 V/ i5 {7 p* m/ L+ gserving this kind of advertising, so they have to toe the line between keeping their software
5 g# I# ?* Q, d' A) @* Zdownloaded and still making a profit.0 |6 k0 F6 W/ O5 t# X
Isn't this type of software bad? Why would anyone keep it on their computer? ]% `% b/ Z1 T8 b$ m9 i
No, this type of software doesn't harm the user's computer.# s, y. m; t0 h/ Q( q" Z
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
) x1 Q8 ^9 i0 X. B" y* @toolbars or videos to place the software on their computer. The visitor keeps the software in place so% p! ?4 j D% n) Y b
that they can continue to have access to the incentive.
% }# w4 o8 k* u2 C( I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
6 z" p F& y# q: e- H* eHow to Get Accepted into a CPA Network* @: |1 R6 z* r% r% g& G2 x
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place5 V1 a1 W4 Y' f2 |
to start looking for networks is Offervault which lists offers and lets you compare payouts across8 \# r# P' K/ A* D5 J$ X1 m3 y
different networks.
. ? m/ {) C8 B# ]* IOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher), q1 S, [5 d8 T" o
application and be as specific as possible about your promotion methods. Usually some time after; ~6 e1 H# e9 y/ D" Y
receiving your application, the company will call to interview you. The phone interview is a critical& ^2 C5 x0 Y! v D
part of the application process, and most networks will deny your application outright if they can't get
5 f$ B4 c$ y& M' l( \+ ]; ]" Dyou on the phone.
: f& Z/ K: ~; F3 f. U u. @, SOften, the person who does your phone interview will actually become your affiliate manager after
+ S! N+ j4 A* H5 X% A8 u& R$ Qyou get accepted, so it's a good time to put your best food forward.
9 X/ m ~! c. w: M8 S6 K, ^0 ~You might not relish at the idea of someone grilling you about your internet marketing methods over
$ a( T+ } v* {: _the phone, but trust me, this part is critical. Have answers in mind for the questions:
6 V4 V' l& O% I6 q& x0 SWhat methods do you use to market offers?
5 d1 X) @* O% {( B2 Q2 ]- A7 {Do you already have a website you will be using?
6 X5 |' h& b! x+ m: RHow much is your advertising budget?
. a# k7 {5 V% ~7 t9 t2 fWhat other networks are you a member of?5 G* w: Z+ H7 }; O4 H1 o! m
Who are your affiliate managers at these networks?. Q7 O* i; H$ i2 p" |$ ^
Do you use social media (Facebook, twitter, etc.) to market offers?
0 ?9 b7 I" C: f5 a5 w" u- }How much traffic can you drive?
2 M# O1 _" Z3 qDo you have a personal recommendation from anyone who is already a member?
1 [' v* ~- o5 aOnce you provide satisfactory answers to these questions, the network will approve or deny your0 p& h5 G s+ |; c# K" z5 A
application. If you get denied, just keep applying or call someone on the phone and try again. Be4 z( X2 c- s V$ u) k% W3 }; Z
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
8 R8 N9 y: p6 e; t1 G! Dfor the network can be helpful.
0 C5 R- j8 J9 c8 V$ eTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
! l! o9 \, d( b9 u& o- OSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
/ m& k0 w/ ~/ B, t+ sowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know1 S5 b! X6 s+ D6 v/ F$ N; t
people can open a lot of doors as far as networks are concerned.0 ~8 ?2 o1 p. b9 @
After You Join a CPA Network4 F* }4 `2 S2 w3 m5 J" T3 d1 R+ A' P
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
: ~4 ?. _( L' Y7 F/ B( F9 Iand make an attempt to get to know them a little bit.
# B2 j. E0 ?0 K* n4 I8 N- t9 p$ MFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their" U9 _- X8 V7 i+ q3 F
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
4 X R: K" h2 J/ U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4; \6 g4 z7 e/ r$ e
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout% C# J+ J K: a% ]' p$ f
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus' J/ @& r, A7 Q6 t, y
email.
, X' e6 C( R( lFor more helpful info about dealing with affiliate managers, check out:
+ G' `, b; l; l' |http://ppvplaybook.com/blog/musi ... -affiliate-manager/ t( s/ @. _) S8 \' l
http://www.mrgreen.am/affiliate- ... iate-managers-want/
6 v$ U4 G. l" A' u7 p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5: U& @, E6 ]6 \- ?' c
Set Up Web Hosting R6 h O7 J5 \9 O
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said9 F0 p* w9 t- Z. I P/ h j& B
about internet hosting. In general, you get what you pay for with hosting. When you use a shared! J1 H% d: [8 p) z" n$ E: x) R5 Z3 p
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with/ p; G+ @" u; R! ~. n# P& A/ ?
whoever else is on the same server as you.
7 _3 w. ?" H1 q: l3 R4 V/ |3 q6 sSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast& [ d( v- O( p! A
enough that the visitor can't close the window before your pop up is even shown. You have about 32 V7 i4 |# o" L4 j; [' J( x& F# i
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.( q9 P4 ~3 Z7 E5 _8 n2 ?0 P
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a1 a0 g( {+ S8 x
house full of roommates (hosting customers).
% u7 j% ~3 o! w2 J0 s9 aIn shared hosting, this is like having roommates where everyone has no specific designated area inside
6 b5 q$ H( P8 l+ I! T' K# j9 p qthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
. Q; j3 f2 T1 V/ @' X& X" u; Pfit.# h# F+ {2 ?/ ]( e
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than0 I7 L& Q9 D" v: |( B& c
the rest of the roommates, by virtue of simply needing more space and resources to accommodate( Z3 o5 U: H& A, R3 h" z& W5 I
their food. Everyone else's food in the house has less space to take advantage of.- T+ J5 W' Q3 q' ~7 E" `
If you have less server resources to take advantage of, your ability to serve popups will slow down. For. `; x( C8 y4 G% W" @
any type of hosting this is a bad thing, and especially while running PPV traffic.% o, Z; ?0 B( P" H d" r
In the case of a virtual private server (VPS), everyone in the house has their own designated space: N2 Q' W/ y" j; F1 v3 g0 b
inside the fridge to put their food, and other roommates can't come into that space. The server is
% `$ G# Y/ q9 e9 gpartitioned, so that each customer can only use a specific amount of resources at any given time.' l$ v# @( @+ i/ X
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
& ]/ o0 j( C' c- zbelong to you and no one else can use up those resources. This makes it possible to serve much more$ M8 B2 G! z8 j
traffic, faster.9 M) ?: y* C( D' Y$ E8 j- p
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
, _( q- n& j! d. m$ HAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is& R& p# s1 y& o; P9 g8 {
here:6 t/ r) J0 _ H1 r; i* w. L# Z
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-# X% x3 y+ y& S$ }/ f) `: N
VPS&highlight=hosting; q) j* l- {& { @' |/ n' x, k2 d
Dedicated-Hosting-vs Shared-Hosting3 ?5 T9 |9 z: m! D
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-' b; l4 `6 M& r
Hosting...Your-thoughts
" B0 g9 C+ Q" _- z5 N+ j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
T) W5 ~% N8 @8 I9 iHosting Providers for PPV
/ P! ~9 u, J, e0 A. }- m6 F$ HBeyond Hosting. D3 U: H# f( Y( C1 g
http://beyondhosting.net/) {: H9 U* H: G
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
5 ^/ g+ ?7 F# P+ n# ereceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
4 g' J; j4 j8 }5 Z% Ydirect linking with PPV. Also, these guys provide great support.
8 a3 C: \9 e8 F' DProsper202 Optimized Hosting6 t B& i" |& y! v
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/. q3 y; \0 F, K( p- Z
CPVLab Optimized Hosting
- A/ _) w6 F3 dhttp://beyondhosting.net/CPVLab-Hosting/8 j7 }& z4 ^: M& n8 d
Domain Names for PPV
- D5 d4 C/ v( H+ r% jOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is4 r( Y$ l3 ^) q
where you're going to host your tracking software and your landing pages if you decide to make them.4 j; `& @! x4 `, b4 I
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
7 g1 \1 K" e2 k a% m5 hbland one is fine to start with, to host both your landing pages and tracking software. The .com,
3 r, U& N, q( c; _. ]) N: G.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
- M6 a6 q- j- y7 U% l% Eterm or build a whole website.
& h3 Y% R1 m6 ~$ `4 J/ s% T# dAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
2 P9 {3 R4 m7 P5 W: b6 `3 D% Ttracking software on your domain. This is really important, because it is necessary to track your
) _4 \, ~4 {" ?1 O! e! q1 v0 Zconversions down to keyword level so that you can optimize your campaigns. Without proper' V. y+ i9 @8 f9 J p. x0 P
tracking, it is impossible to know what is working and what isn't.
0 n5 W1 l2 X% F2 \# LTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
1 b( I+ @1 d5 wis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
; A+ n9 X# H" R$ i4 V8 t" j( rProsper202
1 a1 g$ ?* f6 n" x2 B- S" dhttp://prosper.tracking202.com/apps/
3 x& `- J. X' D/ mCPV Lab$ k3 ^5 C# }: c7 P4 [) N2 i8 s1 z
http://cpvlab.com/
# v, W' q5 H: Q7 w* ZCPVLab Help Videos1 K1 I: E6 U- ~. a
http://ppvlab.com/oweiw/oiurw/vdm.htm
; y$ Y8 X" m3 E( P/ O) i6 OAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
/ r5 x' `. G" @- R. h' K4 nindustry standard.5 e2 G- B2 U; ~! j( `" F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
, u% ]9 u1 m9 M& HCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
' f) a. s- R- d' igood support if you have problems with your installation.% J; |4 @. J; x( Y
Tracking 202
{- L4 a$ Y* i5 xTracking 202 is the hosted version of Prosper202. You can create a free account and then build your" l3 j4 s0 M: O% a) N* z
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
9 b; o' O: {# }$ g' t" R! garea.
1 C3 r% Q3 k/ _" r& X8 Q+ ?If you choose this option, keep in mind that your tracking software, one of the most important parts of
7 j$ E( }; ?: b) w- m. Z b- ]your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
0 H) k2 @3 @4 G5 A! Z1 `" Rinterface, and their hosting.
4 ^$ A6 l9 w& TAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords% \. L+ k* e( Q9 B& W
and targets which you are bidding on. Leaving this up to chance in order to save money could
+ G+ N' v x! Q. g& M, a/ J; zpotentially leave you open to huge risk if someone else caught on to what offer and keywords you) T% y, \( `% r2 c6 Q8 r8 U
were using., _9 h- @+ G( i2 k
Choose An Offer3 ]8 b( [- |( c( r2 g
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
% E1 t/ L8 r: @* A- uLesson on Offer Selection
0 W( k# H: y5 o+ O7 whttp://www.ppvplaybook.com/forum ... on-Selecting-Offers, j( o4 b/ O4 t/ O7 A9 ]
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so./ c+ @- Q$ @* C3 Z
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using! @ g3 j5 N! A' k: ]& j8 q. `
LeadImpact as the traffic source.
" z! J! h' y# {7 m/ y4 e6 vNow the best way to learn how to put all of this together is to just get started. For some variation in) w1 j0 n% F( e7 I1 h
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
' j( A* ~2 l+ ~, ?' H5 Ncampaign.
9 t4 J5 D) u8 d& D5 |" GWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
" c/ G) ~( s, @) w6 H7 {page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says0 M$ p/ L: i; D, _* n8 R7 E
that all traffic is accepted. {0 f. P% z4 |# l9 J
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
* I: B+ U+ A5 w) @; ` ZThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can" A1 w% H/ \3 Z& b( V$ S7 P; \
get creatives like banners or images specifically for the offer.; c! e9 m s7 F! {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
4 V/ } q) \: l5 H! |Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
; y/ N& a g) K2 I8 ^track my keywords. Without doing this, it isn't possible to see what's converting.1 a8 K. n7 x9 I/ b' `+ X) v
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:" Q p. _+ v& Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
+ X" Z; G, f( S2 Q8 jIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the+ v- m7 _- _# \
bottom of the page:9 Z$ N- a" }, ]6 F
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
" c) E% s% n: d! l# e, U9 bClick on the offer → pixels → Add a new pixel and this comes up:
1 u/ r: N* K9 K2 D' k. o: ~# \Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL( M. G! D! }3 }. y" l9 Q
from your software into the box that says 'Enter URL of image to load'.
+ c }7 j- G. x0 V/ ?1 iOnce you do this, it should look like this:
+ s7 @6 {- k' i+ n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
$ i" d0 I! q9 [3 VClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
0 X4 R- j$ x8 ^ z; @Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
0 o- j# w: ^& d( qProsper or CPVLab.0 J: y5 y0 P8 r
3 @4 C" U$ J/ o a# i# G, I
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发表于 2012-12-27 18:47:17
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