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PPV GUIDE [PPV新手入门][28页]7 R# C- \" x& K/ x! d9 i
详细的请下载电子书！9 P2 ?% `4 A. |
, X( q+ k+ r9 T s
4 x" M5 L/ T: d8 oNewbie Guide" {$ w* h/ H* `" c
PPVPlaybook.com
3 a% I% I; W+ j) V. E% g4 uTracy Shaffer. t2 y5 o+ N+ h1 t' T0 N- v2 z" n
David Ford- n- i1 R3 \; M1 _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
$ u, [$ E, {- \& | F- [0 w$ e9 hGetting Your Mind Right to Start Affiliate Marketing
3 R, }3 h l5 k. Y/ d& eThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
# e y- ^2 m* Gever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where2 W$ a: W. ]' y' c
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
. _1 y4 r9 G. Z6 Rwith any success, these claims are laughable and far from the truth.
$ H% x* `6 F; N0 \. OAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash" C9 ~; t" u& j. _% e. s$ c
flow management. The main benefits are the low barrier to entry compared to other businesses, and0 k7 K2 u8 m7 X x
the ability for a marketer to be a one person shop and make an incredible amount of money with low
& P% y, [/ J1 Coverhead.0 w. G3 L A! Z$ x j8 x7 F Z( }
The winners in this business are the ones with persistence when nothing works, who know there's+ Y, Q) T" n! \ e' s! s: [
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.; Q' z) l. z% @( ^
The cold hard reality is this: virtually everything in the space is changeable, what worked today can9 Q n+ ^' o( o/ L
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
) c% I7 P9 [8 w# U( V- `% a- EMost of these things happen suddenly and without warning, and they all contribute to the amazing$ g7 Q4 n, ^4 G- k
learning experience available to anyone with a few hundred bucks and the ability to open an' n. [3 H. C5 _' }0 m# C) ^8 t
advertising account.6 Z( a$ z: ]8 G1 e7 k2 p; B
Your competitors are willing to work at this around the clock. This isn't a push button, instant business4 G7 l! m1 J1 n/ U/ }# W$ s
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
+ s" }# B; E5 o+ g3 V! x4 g5 x8 B fmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,2 o0 h5 W& R( L7 K- \: L9 N
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.# q$ u9 n! \5 k& i2 r" o) c5 f
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
& W' ]7 g" j# [$ l" d2 _* G* Hstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get2 h- U# V7 r% B& ]: ?/ B
started building.3 R4 o/ m0 F" d. [2 t% q/ m
Things you need to get started:" j/ v/ P1 j& L5 n# \
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator). ~% g: X- K1 n) A& d
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
# R' U. ^# |2 o7 c4 j ~9 l5 X" x3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
2 J/ F0 ]- K4 M9 P4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
& C1 V4 j) q# |/ x( RThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
Z# p' T$ c3 E/ V- f9 gwith PPV.
- B4 _. C5 J2 I8 G: k3 {Basic Getting Started Definitions+ H8 b! v6 T: _- q+ X* W
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more2 s, r& c: R; L9 j# b+ s: v
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
/ U- {$ n Y+ s% q# q$ e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
2 t; m5 z3 O D4 m/ jtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
' b; D2 f4 f, JCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
5 F6 o( g/ U0 g d& C h; s Lreceives a commission on that product. An example would be the Amazon.com Associates program,
( l) n1 Y# ?( k2 S' D |9 Z- sComission Junction or Clickbank.
0 U1 s! s* y9 _Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes1 O: h4 E2 U# d3 c
an action like filling out a form, submitting their email address, signing up for a service or sometimes: N: @5 A" C. T, D+ Z$ L7 Y
buying a product. An example would be Ads4Dough or Neverblue.
$ J1 j, A5 ^7 e x5 A' PAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's; b) M2 I8 ]6 N1 v' l' c' R
account, getting the affiliate approved for offers, bumping payouts and just about everything else8 V1 P" f3 R1 F p8 d
related to an affiliate's account at the network. Having a good relationship with your affiliate manager, m/ L2 ~ y: I; t0 W/ R/ N: z
right from the start can really help you.5 ~1 _* ~6 n7 u
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
2 D: [. k* _& e6 _, }in pop-up form through downloadable software on the visitor's computer. The advertiser pays per- C1 \, N8 T( I0 n' `$ K2 H- i6 G
view, starting anywhere from .01 or .015.
7 f n0 Z6 i, H# c. dIn order to use this type of internet traffic, the affiliate can sign up with a number of different: b: |% r f. h7 ]' {! a& U/ r
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
9 v& ?9 E! {7 V; d* N5 dMediaTraffic, and AdOn Network.
% ?- X, c( s; Z5 E& ]Don't popups get blocked by pop blocker software?
" u1 {4 [1 z6 T5 @0 t2 E) s/ VNo. Popups are served in a new browser window as if the visitor had opened the new window
2 C, ] Z! M' F5 I5 N$ I! hthemselves.# Q2 G" M* p: o# h# u9 ^4 J
How many popups get served to the visitor?
; |9 q0 X" p v# NThe number of popups served varies depending on the PPV network. Some pop more frequently% n" D% H* B) x
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
. B: ~2 J5 K$ U0 q* w0 W% t8 vserving this kind of advertising, so they have to toe the line between keeping their software
7 c0 F2 Q$ i* i% W9 N( qdownloaded and still making a profit.( D3 y5 T5 R* x" x
Isn't this type of software bad? Why would anyone keep it on their computer?
* j9 q' {+ `2 e3 [& Z" V& JNo, this type of software doesn't harm the user's computer.7 Q; ?. X- @( i9 ?% O* s6 ~9 z
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,5 M$ v, F: ]2 d+ p* ~( U" E$ L; d
toolbars or videos to place the software on their computer. The visitor keeps the software in place so: }( e5 Z& z6 W1 K( v" l7 q
that they can continue to have access to the incentive.
% U; Y$ \" O4 g% i* l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3' e4 v8 \- N, |* Q/ J5 {; L
How to Get Accepted into a CPA Network
, r# [9 t& u4 i- v s. a; K- UIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
8 k$ N; _ s) cto start looking for networks is Offervault which lists offers and lets you compare payouts across
" F( N' ?1 l$ j( ldifferent networks.
$ Z3 M( E- J; o* c0 h8 HOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
1 i+ T0 b2 ?1 b9 Aapplication and be as specific as possible about your promotion methods. Usually some time after
1 o7 z7 D Q0 Z- m G- M' U* Freceiving your application, the company will call to interview you. The phone interview is a critical
/ j. B! I" @; F" X) s6 Lpart of the application process, and most networks will deny your application outright if they can't get( B0 l& X3 M7 ?
you on the phone.
/ b1 I% t7 Y( JOften, the person who does your phone interview will actually become your affiliate manager after
# Y9 Z1 M) j' l& hyou get accepted, so it's a good time to put your best food forward.
, z; S$ w" a) k7 c3 z/ b' cYou might not relish at the idea of someone grilling you about your internet marketing methods over. J9 W% C( l1 K7 p# T
the phone, but trust me, this part is critical. Have answers in mind for the questions:
: B2 x* b$ n- O9 z4 z4 [, xWhat methods do you use to market offers?6 d- a" U2 U" ^& F- o' Q5 J
Do you already have a website you will be using?
% q( C: b% I- BHow much is your advertising budget?* a* ~, f0 g# a% x' A+ C# K' P
What other networks are you a member of?; p$ |8 r' T- C% N5 E& J/ D
Who are your affiliate managers at these networks?. z/ h8 E" C4 o+ B1 b# T% V
Do you use social media (Facebook, twitter, etc.) to market offers?
9 t0 K- S# v3 [; BHow much traffic can you drive?
. Z7 U% m- |7 b3 Z( v7 R Z0 nDo you have a personal recommendation from anyone who is already a member?; U. G1 k5 v1 W) h4 O( Y
Once you provide satisfactory answers to these questions, the network will approve or deny your
1 r, B, e; b1 y' M, bapplication. If you get denied, just keep applying or call someone on the phone and try again. Be7 ]- d! @3 c+ ^5 [% X+ t
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
6 F, l8 H; z6 Gfor the network can be helpful.
- |( {% g* P: ? Q( j( ~9 qTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate) {, D2 J0 r8 O: e) m& E( l
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network4 t5 W6 x: V$ ]
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know) ]. ]+ D" [) L/ L6 j$ a& B) A
people can open a lot of doors as far as networks are concerned.
: p/ T8 y9 I" L/ D3 M, q' \' `After You Join a CPA Network/ V" X+ h, [9 k" l- A$ V
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager3 x. {; ?5 u8 q1 c* r
and make an attempt to get to know them a little bit.
/ i2 i* J% e: x: RFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
0 v6 j( X: U% @% V# l0 {" Mweight in gold. Start feeling them out from the start and try to get to know them. Once you get4 F) Q! B1 p0 @5 g4 W- v5 d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4. t8 m8 h u) n4 A1 F
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
) S7 \- d" G, S; F3 T: obumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus0 j2 f8 |+ S& r) j. q0 K1 Z' y
email.% q. u( `4 {6 m& X* c! Y& W
For more helpful info about dealing with affiliate managers, check out:
3 ^- F n! ]' j1 ?http://ppvplaybook.com/blog/musi ... -affiliate-manager// y4 }5 L) E8 A9 e# F& s( `
http://www.mrgreen.am/affiliate- ... iate-managers-want/' x0 W& g' M% V- y# O8 z, K* x7 p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5# ?, y) w7 S6 ]* ? b- d
Set Up Web Hosting7 M! Z( K# i/ |
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said; |( B' M. S0 `7 I- D
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
( {* a6 X2 q, F( L! S; y$ Lhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with Y! x2 ^1 L- N2 b; P( N! b# @
whoever else is on the same server as you.
$ P( y' ^# |8 J$ I- |* ESpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
5 x7 [5 j0 r5 N4 Z0 Lenough that the visitor can't close the window before your pop up is even shown. You have about 3
% d& l7 w- X2 }. a* _& vseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
7 a! a) v+ D! _' `To explain the difference between types of hosting packages, picture a refrigerator (the server) in a' @/ k- a' }: j( [2 i. ]
house full of roommates (hosting customers).
0 N( _* P, n* J1 l6 l5 UIn shared hosting, this is like having roommates where everyone has no specific designated area inside$ n% B3 i& d+ X% ~; i2 Q
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
4 g0 ~6 `* V1 K. w& H( sfit.8 T, v( Z5 z" y8 {" L
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than$ i. b7 Q& @ ^ n4 }
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
' g) P: V2 r6 dtheir food. Everyone else's food in the house has less space to take advantage of.
/ M' {' P, F E: h3 u/ \If you have less server resources to take advantage of, your ability to serve popups will slow down. For1 a- R8 z7 S6 M9 o2 y( B9 }$ f
any type of hosting this is a bad thing, and especially while running PPV traffic.
) K4 O2 B# ^- V aIn the case of a virtual private server (VPS), everyone in the house has their own designated space
) O+ p- W# u: ~8 ninside the fridge to put their food, and other roommates can't come into that space. The server is
- V. ]- @& b2 B% Xpartitioned, so that each customer can only use a specific amount of resources at any given time.# z7 w! t9 ~" C0 T0 K
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
- m1 E4 `. `% }5 d. Mbelong to you and no one else can use up those resources. This makes it possible to serve much more
2 X; t3 T: l T6 f4 D& t, |, l1 Wtraffic, faster.( v* w3 t/ f# ^# r- v
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
3 @# Q9 S! A4 X/ YAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
; q. v! Y$ R' n; {% k x4 C( J1 ^9 {! Where:/ m5 l) z% y7 Q
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
7 Y+ B, S* W1 T+ T+ e9 B- e, y& ?# MVPS&highlight=hosting+ f7 d% u4 B$ b% }
Dedicated-Hosting-vs Shared-Hosting
6 k6 {) U. v' Ihttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
" a, x* z7 C# THosting...Your-thoughts
1 S8 V# D: I; T5 }( c/ N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
4 r! o. S6 H& v) k3 r. ?! W dHosting Providers for PPV
1 R9 u) C4 k3 _) ~4 _/ HBeyond Hosting7 ~( J7 X7 H4 o+ l
http://beyondhosting.net/; c; T& `5 |1 |
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
a7 G; m- O0 Preceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when- H) k# A. D5 p" I( F
direct linking with PPV. Also, these guys provide great support. q) X! H8 |) U% ^+ Y7 J6 R, v3 ?
Prosper202 Optimized Hosting- a e6 i) e# U; t# z
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/" E% J4 r/ a& V7 q8 V
CPVLab Optimized Hosting
9 k. l# ^. H8 ~7 Shttp://beyondhosting.net/CPVLab-Hosting/
8 K& h8 h. H9 p' L( P0 jDomain Names for PPV* U1 \2 v% C! e0 r/ `0 L# c
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
8 m" y; A& U p0 ]2 Y9 k4 w9 T. S8 B& @where you're going to host your tracking software and your landing pages if you decide to make them.! M& Y- m4 P W3 b: ]
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,! f! j- z9 h4 y' C8 O: Y' r
bland one is fine to start with, to host both your landing pages and tracking software. The .com,% l0 ~* z2 j& F
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a) m) _, h; z6 Z8 A
term or build a whole website./ ]0 P0 W% N! B0 r' J6 X' f& d* i
After you buy hosting, a domain and get those all attached to each other, the next step is to install! v: w0 m# ]* V5 l( n& T: |+ K. p
tracking software on your domain. This is really important, because it is necessary to track your1 I3 \% ]8 Z, W o
conversions down to keyword level so that you can optimize your campaigns. Without proper% L; I. d f, u9 E) z0 _* Z
tracking, it is impossible to know what is working and what isn't., `9 e3 i/ E* h; D6 u6 A; g) {
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software( a' @7 j9 y% |; |/ k+ \# ?, s
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
7 e1 j& N8 Y; }6 O2 w' BProsper202/ _% X1 D) A% [; @# I1 Q
http://prosper.tracking202.com/apps/
4 A0 ~; y" I; m1 cCPV Lab
, J0 J, j; F+ c$ n! }: ~http://cpvlab.com/5 x) v: d3 j" ]; u3 N
CPVLab Help Videos
0 A5 V7 X) Y# r: jhttp://ppvlab.com/oweiw/oiurw/vdm.htm
) W2 b/ [) q+ H9 @; IAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
4 `6 @9 U- D. F7 i9 ]' b7 p3 cindustry standard., K9 o) u- a& I; S D. G1 R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
$ e8 O' q8 ^( m3 sCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from; D$ N8 S4 @% z. ?1 n' t' r
good support if you have problems with your installation.2 R: Q/ [' h+ [- e& R# M: I
Tracking 202- a7 p# k, ^" o0 d$ ]
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your& m8 x+ L) X9 ~5 A8 K
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user) I% G# v2 X4 Z
area.6 q. }* U& P+ B
If you choose this option, keep in mind that your tracking software, one of the most important parts of
7 E! W: F+ ^* f8 dyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
" j! s/ s: n6 Linterface, and their hosting.* b* ]6 f# ^" O4 b& A$ k3 b! o
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords, D5 X p/ c; S$ ]
and targets which you are bidding on. Leaving this up to chance in order to save money could; d: L* b* @5 C8 ]5 Y; S
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
0 t# n+ i$ P- owere using.- [* P5 z4 h5 y% M, d
Choose An Offer
8 L% @- a5 Q/ Y4 A: M8 ~( w" GNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
* B4 [$ \$ w( O& m' z& G: Z1 fLesson on Offer Selection+ D3 M+ P+ {3 Q. Y% f3 [3 i9 K
http://www.ppvplaybook.com/forum ... on-Selecting-Offers1 `- g) Z3 ]- `% g# r5 ?
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.! x. }( [# M3 i' d+ U( A9 f* {% O
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using/ y) }0 g, c- _( [1 c2 ^) ]7 q
LeadImpact as the traffic source.
! T5 {% W. T; U" X1 bNow the best way to learn how to put all of this together is to just get started. For some variation in
/ G0 E4 a' L- r/ @& C3 \0 Uthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked% \# X1 h- }3 R4 @
campaign.7 k: h0 s3 l9 G; d4 e$ i* g
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
( @( z8 t: H b0 ?page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
* |5 C& f7 |; o2 O3 u0 i/ w" Tthat all traffic is accepted.0 N1 g& G' D. b' m
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
% q8 {1 I, {/ Y) G3 cThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
! \4 i l; d5 n! kget creatives like banners or images specifically for the offer.8 C4 ^" `) Q. t7 B$ b$ ]6 E6 s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
) P9 s+ W7 G" t1 N% u) c9 s* IBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
H$ A, n. _2 ?% strack my keywords. Without doing this, it isn't possible to see what's converting.
6 O- \7 G) J) X2 G6 GIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:$ Q* I) A: i% I; k9 E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
4 v2 K, [7 O3 q" p0 \( D) t8 C$ rIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
' b. U+ h2 ]% V+ [1 E0 i n) xbottom of the page:
/ f3 D7 F1 e9 h! Y3 BNext, I have to cut and paste this pixel into my offer at Ads4Dough.
& d6 C8 E9 C- ~5 vClick on the offer → pixels → Add a new pixel and this comes up:
- u/ \* i9 ~# G: @Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL5 I4 X( ^5 n# ~5 ~! j# {% j4 V
from your software into the box that says 'Enter URL of image to load'.
" H9 d' h3 I3 J' q* j; YOnce you do this, it should look like this:( n) C' P: a0 D$ b6 E* `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
; \5 V; g* p: \Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:% ]& @ m; h9 m6 k5 h6 a, `
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either% i2 K5 @+ N% C" a. D+ Q& u
Prosper or CPVLab.
7 {+ y8 `# L( D% {$ u% |
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