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PPV GUIDE [PPV新手入门][28页]
9 \1 q- c0 l1 L) X' u详细的请下载电子书！/ I e1 h4 J' l
% ]- {7 ^6 k! }8 M+ G1 f! Q7 D
4 N" X7 l: l1 `2 ]& ^Newbie Guide
3 w0 Z( y% ]" x4 h6 DPPVPlaybook.com6 N! Q1 v6 k: Y
Tracy Shaffer; `: b& a& ~$ H6 M4 G! O* Z% r. ^
David Ford0 U9 C* s t `: M* M! \: Q n6 j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
4 m0 C# t* d% uGetting Your Mind Right to Start Affiliate Marketing
7 n; F$ y; q6 z, c& g/ G7 tThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an2 t1 e+ a! r1 H/ F/ [% m, b" z
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
5 s4 d3 G! E$ N+ k3 K4 P9 w* Syou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing4 P. s% Y0 F; G. x; }& ~' [. h
with any success, these claims are laughable and far from the truth.
! Y& m. @% |$ T4 l' aAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
2 r3 {' E8 w/ N; u! N: `8 I2 d. zflow management. The main benefits are the low barrier to entry compared to other businesses, and
1 C! ?5 F" I7 ?, k) t2 D1 Dthe ability for a marketer to be a one person shop and make an incredible amount of money with low
/ D/ F: H- q) Voverhead.
2 X# U# C$ I3 b9 }+ D- w' k) VThe winners in this business are the ones with persistence when nothing works, who know there's8 S7 M p9 Q( X7 ]6 e$ A8 @' N
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.. q+ E' ]2 {1 R
The cold hard reality is this: virtually everything in the space is changeable, what worked today can# m; K. C M2 @" H
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up., T5 i) m1 l0 r
Most of these things happen suddenly and without warning, and they all contribute to the amazing; g$ F1 E1 P1 c+ p2 L
learning experience available to anyone with a few hundred bucks and the ability to open an
& X* }2 J' [' `3 l6 h! U: Fadvertising account.# H$ Q X' l. _0 f/ r( I1 a9 L
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
1 T* H0 @$ d. z$ Q9 U9 iwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
4 f1 z( o6 ?& l0 w7 B Rmarketing has spent countless hours learning, trying new things, launching, tweaking, improving," K# w2 z8 W2 i1 e
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence. S( k# a Q! Y" Y/ c; j
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you- K8 x: |7 G0 g9 j# M
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
1 I9 p& ?& q8 i( X- Nstarted building./ h! M+ D6 c' j$ |! k6 e$ }
Things you need to get started:0 ], M" n) s1 g. ~4 h/ {( t
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
3 f& r* {/ J% q; Y, G! M2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
4 N, b, d. ?3 H$ H3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
3 S6 G/ h& x" h6 c1 Y4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)( z2 T+ t0 O8 a) e" z
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
% k. G) J) k; hwith PPV.
; \) t5 o+ N9 }1 {. H: B4 P& F' w, bBasic Getting Started Definitions
K/ k! f1 S9 x( ~- tAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
2 O5 A! N4 C7 Z k: z( qaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main! H; }. I( e; v$ u8 |. f N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
! k' H. P5 U' K: Btypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).9 i( N( r' s7 W `$ g
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate- P- G' m9 a% u) z! ^( P& x; r
receives a commission on that product. An example would be the Amazon.com Associates program,
/ E6 f* m% e1 `/ i; b7 aComission Junction or Clickbank.- ?0 W; D: U) q! l& y1 `3 P
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes2 ~9 {0 \/ H; {0 ?( z
an action like filling out a form, submitting their email address, signing up for a service or sometimes) {) U2 J' W8 {4 ?8 m4 E) [
buying a product. An example would be Ads4Dough or Neverblue.4 X" h% |5 ?* \( p
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
% D, C& g0 G- e9 aaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
( M4 L- W" B$ D6 }related to an affiliate's account at the network. Having a good relationship with your affiliate manager% \# r6 W3 L# q6 i4 e: e. d6 F
right from the start can really help you.
6 o3 }/ j0 n0 D0 ^) SPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served: j3 E4 m5 P6 Z, d! L3 w( H
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
3 t" u# O' u' ~% W, Hview, starting anywhere from .01 or .015.
: H# a% n- f$ ~In order to use this type of internet traffic, the affiliate can sign up with a number of different0 N9 I0 c! Y( ?. Y4 T
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,! u# m4 n# N" w
MediaTraffic, and AdOn Network.1 X2 e6 c0 s5 {5 z, K2 S% y8 a
Don't popups get blocked by pop blocker software?3 @8 }1 q# S6 E. Q
No. Popups are served in a new browser window as if the visitor had opened the new window! k" [- S; [% A' t+ G
themselves.
3 c+ A% n L" @4 yHow many popups get served to the visitor?
9 v) z5 P: y b. S" z9 QThe number of popups served varies depending on the PPV network. Some pop more frequently
% M) G% P( o1 R! W(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
! D/ C6 B! t; a4 @8 i4 Yserving this kind of advertising, so they have to toe the line between keeping their software: R/ e+ z, \3 u0 h$ n
downloaded and still making a profit.9 _6 E/ |# ?$ g1 ?; p; c& J5 W
Isn't this type of software bad? Why would anyone keep it on their computer?4 X; n5 ~% p1 v' A& x
No, this type of software doesn't harm the user's computer.
% g3 C6 `( @. J tCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
1 Y; C U: D3 Wtoolbars or videos to place the software on their computer. The visitor keeps the software in place so- s8 B# L6 W% V, g: g
that they can continue to have access to the incentive.
( C; k5 d7 k7 F; z' {+ f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
0 x1 m( X: r1 W' n7 mHow to Get Accepted into a CPA Network
8 \' Q; u+ M" c& xIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place3 K" ], E! U ~5 I: |+ d
to start looking for networks is Offervault which lists offers and lets you compare payouts across( }1 B: Z- ^. V
different networks.0 g" z& o; v# `; X/ }4 v) r ?
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
% q- w, D; n! s; M, D, J: q) happlication and be as specific as possible about your promotion methods. Usually some time after# `% p" ^2 J) d$ e: o
receiving your application, the company will call to interview you. The phone interview is a critical
$ u! J- B! K7 Hpart of the application process, and most networks will deny your application outright if they can't get
' U" y1 I/ u: f \you on the phone./ F6 e) Z# c4 ~# ~
Often, the person who does your phone interview will actually become your affiliate manager after7 |7 t8 w9 o3 W8 N( w
you get accepted, so it's a good time to put your best food forward.
- c5 \. F4 ~- c- JYou might not relish at the idea of someone grilling you about your internet marketing methods over
/ e( _: ^. {' M3 m2 C, Tthe phone, but trust me, this part is critical. Have answers in mind for the questions:+ w1 ^0 M( c0 }' W2 t( p- M% C
What methods do you use to market offers?3 N% z8 y, V( h8 V/ ^
Do you already have a website you will be using?2 q, m0 x0 E; L# F$ P6 `- g) r% }
How much is your advertising budget?5 I, n0 y. T2 D. A4 E& Z# ^
What other networks are you a member of?7 V" p8 C- z. P$ Q* [: [# ?# Z
Who are your affiliate managers at these networks?
1 }& f- n3 T; E0 e6 a2 y ADo you use social media (Facebook, twitter, etc.) to market offers?% O2 v: a+ o# o- p; c$ y c2 f
How much traffic can you drive?
0 m4 I5 o5 ^# z7 aDo you have a personal recommendation from anyone who is already a member?
# s: \4 L! p5 j& f; rOnce you provide satisfactory answers to these questions, the network will approve or deny your
+ n" U) _* {- h- q4 F) \2 Qapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
: u1 S6 O4 u5 K! cpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
6 m" |$ L9 J$ O- V6 Cfor the network can be helpful.
: L; [# H- _" B# S* y: i BTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate$ x/ h; m8 O( I
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network) ?/ w" a9 |2 k; M
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
* T9 d8 E. d5 J% ?6 G8 Kpeople can open a lot of doors as far as networks are concerned.
. N$ O0 r. y8 j2 _9 p6 U2 u% PAfter You Join a CPA Network
( P8 { U2 t( K# c* cOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager7 c( Y* U: d3 P, h7 o2 U
and make an attempt to get to know them a little bit.
* [ W9 z$ `+ b% }5 z1 [2 l IFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their( P. u+ [. \& d* ?. ~5 p8 F; U4 L% m
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
7 J( g8 N5 ]8 E9 z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4( h0 P; a7 `, G/ j2 L
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout0 j6 c' [# ^. i' L4 M' Z
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
4 }3 l- ?4 A2 y; B3 Remail.2 l/ o% r# r% r5 h
For more helpful info about dealing with affiliate managers, check out:
6 J8 @$ S; r( H2 o$ K+ ahttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
9 q1 c+ L9 O/ I# a5 ihttp://www.mrgreen.am/affiliate- ... iate-managers-want/
- l7 x/ q: \, c4 ?2 A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5/ j/ Q. c: I1 r/ s/ F0 \' ?" M
Set Up Web Hosting( |: H* X- S4 l! J
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said2 X: I$ U9 w7 A; b4 Z
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
, |- U' ~ P2 ^; \6 Y4 z+ Ohost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
' c1 e8 Z7 X, _% b: n$ q; hwhoever else is on the same server as you.
: H5 R7 B' X @; M8 m- ASpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast2 W0 W) o+ i4 Z
enough that the visitor can't close the window before your pop up is even shown. You have about 3% Y- Q7 p' P& N. n. R1 D
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.2 p4 d6 a0 C, \5 j
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
2 ~/ ]7 t$ ?8 _) uhouse full of roommates (hosting customers).
! p" h' N4 D# A0 |In shared hosting, this is like having roommates where everyone has no specific designated area inside
2 ^5 I, W# L2 B6 Q1 D$ m# cthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
( g; m4 D5 j, J/ S. ~( ifit./ Y+ [. `5 n' W6 q5 s* Y2 Y# `
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than2 W, T" B+ Z/ s6 [1 _
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
; B( l/ J! u) X4 K" F& l8 I0 |, ktheir food. Everyone else's food in the house has less space to take advantage of.% E& c. }" z5 x( D4 E7 x* k% A/ P
If you have less server resources to take advantage of, your ability to serve popups will slow down. For5 J, O3 M2 w/ Y2 u0 U% {6 q
any type of hosting this is a bad thing, and especially while running PPV traffic." U8 v% J7 t: K9 j" t
In the case of a virtual private server (VPS), everyone in the house has their own designated space0 N; X2 M: {* B9 O- v1 V; B4 _
inside the fridge to put their food, and other roommates can't come into that space. The server is- F* Q! r; l2 N% ] S
partitioned, so that each customer can only use a specific amount of resources at any given time.3 [( |' ]( ~3 J1 j
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
" w7 f# v* m' I. c pbelong to you and no one else can use up those resources. This makes it possible to serve much more1 G: ^: W! R8 T- _6 z* G' J) O9 O
traffic, faster.
' P6 B/ v0 b' H# \8 ^/ a: z: v6 ^ UAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.1 c( W0 _2 u$ P' O i+ b
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
8 u; r; h- F) N- G5 B: @ there:
$ `+ F; T' Z( D6 bhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
, r3 ~* r4 P' v" R: |( \9 T! @/ s fVPS&highlight=hosting
' E0 J. m; Q2 D! lDedicated-Hosting-vs Shared-Hosting( v) g1 r8 J5 Z& h' w! [
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
9 V* v+ ]% @6 U4 R1 WHosting...Your-thoughts
. C7 D$ w" o2 N* Q& V7 l+ s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
( u0 P: I# A. T. L+ _+ qHosting Providers for PPV4 v( q8 Z4 J7 Z" B5 ~; Q
Beyond Hosting
; k$ B7 H) _' J& n, khttp://beyondhosting.net/0 k' |9 O$ ^1 m( T9 S# X0 A
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment$ Z3 D! L2 C, @1 b: @
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
6 r2 e+ L% u# I H0 _/ \direct linking with PPV. Also, these guys provide great support.
6 I, e- d$ I7 z0 o. ~" p2 h. JProsper202 Optimized Hosting
1 d6 K/ i7 H& R! P+ n* Mhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
9 V: w+ f, K9 j" ~, cCPVLab Optimized Hosting. H, w$ K1 e- p: a% S+ J6 s
http://beyondhosting.net/CPVLab-Hosting/. l9 G# _& R& q T
Domain Names for PPV) t5 ^% `5 M# l4 D1 i: u" G
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
7 X7 r- l5 g; a3 Rwhere you're going to host your tracking software and your landing pages if you decide to make them.
: M/ g3 h& y! \- [6 ?Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,8 M3 I1 z# [7 } Q; Z9 g" [
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
% j( n) T5 w& O( C. t9 k. k.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
5 g8 a- G) T# {term or build a whole website.
( C: E7 i/ x7 h/ y# G/ k& PAfter you buy hosting, a domain and get those all attached to each other, the next step is to install% C; F; J9 S' J8 \. d& H% v/ {' f0 w+ l
tracking software on your domain. This is really important, because it is necessary to track your
g) I. r; h! |% L: C7 C& x sconversions down to keyword level so that you can optimize your campaigns. Without proper
+ R4 n* I3 L% f! [2 m; M4 o- v& c" ptracking, it is impossible to know what is working and what isn't.$ S F- `! \$ p5 l
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software1 ?+ ?: d2 Y3 n" `
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
/ d0 u7 a9 ^2 r; g Z& X/ IProsper202
" J8 W9 E' I. r$ n# Bhttp://prosper.tracking202.com/apps/! V, l& G) i4 d& C5 |
CPV Lab
0 ^. H$ U) T$ y- ahttp://cpvlab.com/. y! Y P. |$ Q7 j; o3 [
CPVLab Help Videos
9 C/ n% Q8 w7 Y- S% f! Dhttp://ppvlab.com/oweiw/oiurw/vdm.htm6 |) ~; j$ r+ @
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
2 _2 M# o& g* hindustry standard.
0 @+ R/ x) [& Z# P4 }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
8 A4 l# y5 d1 L7 dCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from8 F s* @" I2 G
good support if you have problems with your installation.
+ s- U- @ X! }4 k% h h& U+ ]Tracking 202+ [/ [2 c; D' |" T
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
( r5 O3 G; ?7 Mcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user0 [! t1 ~- t! R- d
area.+ G! I( X: ]1 i/ Z! N2 A, a) V9 I
If you choose this option, keep in mind that your tracking software, one of the most important parts of$ k+ D; n+ N( F0 S& L
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
2 }& F6 q# _9 E& [% i0 winterface, and their hosting.
5 W+ ~7 u9 Q& pAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
" J( y n+ P: z3 y" Oand targets which you are bidding on. Leaving this up to chance in order to save money could, z6 C+ ^7 ]; e
potentially leave you open to huge risk if someone else caught on to what offer and keywords you1 z4 [& ~( h& `0 d9 n
were using.
+ V7 m+ c* a# F/ g% bChoose An Offer. s+ o4 i* J2 I) L3 i7 o
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.# e6 i7 G" Q0 }6 R" U# ^
Lesson on Offer Selection3 v1 b7 u/ I2 J2 @9 m" R
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
8 Z6 g6 Z" y4 F, x* NIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so." S4 p4 H! o9 f! G( S2 I" U' _
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
- f4 h& K p. L2 h Q+ ^LeadImpact as the traffic source.* }9 P& t# L0 Z& o# L8 m
Now the best way to learn how to put all of this together is to just get started. For some variation in/ i; a5 {5 r$ O9 |( g
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
% l( N* t7 U1 \; z- n1 x0 Ncampaign.& M" C* B# U( Z' X3 j, W# e
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first9 K8 W" Q* {+ C- |& H
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says! F1 w! [) ?/ R7 P. M3 y: x
that all traffic is accepted.
{* \9 b8 o9 rFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
# [: A, N. V- Z$ D! W. OThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can @: [: J1 r; v- l2 }
get creatives like banners or images specifically for the offer.
, z7 \, a: B: d: c3 q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 80 y, t, j+ i; J$ s
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
1 y, M: z: ~* strack my keywords. Without doing this, it isn't possible to see what's converting.6 f3 s/ F* c* f2 k( g8 L! F
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
! `* C: S G$ h& C6 H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
0 \3 r6 k* h0 AIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the. H5 |) z0 r! j3 u
bottom of the page:1 N6 e0 a0 X+ K* X6 G0 X! }& j
Next, I have to cut and paste this pixel into my offer at Ads4Dough.& i( K+ ^. W; ^* A- a+ g
Click on the offer → pixels → Add a new pixel and this comes up:
4 F5 W2 _: {; ^( Y6 S1 EMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL. p; G3 ?/ o3 v- c7 Y
from your software into the box that says 'Enter URL of image to load'.
2 E, M1 V5 Y7 k" r/ @4 x& O: FOnce you do this, it should look like this:
4 I% U7 y3 k/ f, Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 106 d0 i$ ~$ _8 R
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:7 I3 M- o5 R. h0 I- h
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
* x! h6 ], p# F% uProsper or CPVLab.
, x! ~ {4 f# p% D' A
# K+ N/ F Z% B$ L7 `# [+ B |
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