|
|
PPV GUIDE [PPV新手入门][28页]
( R& h* J1 U; @3 A7 x详细的请下载电子书！
& ?. g, _* S; t. S) ~0 F3 x* b! Q5 w
) N$ p3 Y0 e" a8 x5 A4 t5 Z wNewbie Guide
7 V5 I, [7 R) H! @1 k$ NPPVPlaybook.com
- x* {( d$ S. ~/ fTracy Shaffer a- H' }$ L ] S1 C% P5 I
David Ford/ s$ }* o+ @# \) C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
4 U; |2 F( {% g# H* k. NGetting Your Mind Right to Start Affiliate Marketing
) Q* U' n( B/ r1 @# gThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an$ h7 t6 _: {( }( Z/ N+ _
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where/ a/ u X# V, [/ h0 O9 J7 T
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
5 e4 ?& C+ M2 W8 a" S Hwith any success, these claims are laughable and far from the truth.- l* Y5 o- z1 S* b! x2 G
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
( P8 [- d7 {* oflow management. The main benefits are the low barrier to entry compared to other businesses, and5 |* k, U# Q/ m3 m7 s; F4 [+ j& @
the ability for a marketer to be a one person shop and make an incredible amount of money with low
" Q$ h% R A' Y2 d/ aoverhead./ H3 @+ V, t! w* E# X2 h
The winners in this business are the ones with persistence when nothing works, who know there's0 h9 ~& q( D* \4 H; ?4 E2 T
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.- H9 l- H1 z. N& b
The cold hard reality is this: virtually everything in the space is changeable, what worked today can6 s/ z8 v) V% E# ~3 U% ?% W4 D
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
0 E" M' R3 h. Y) Q: KMost of these things happen suddenly and without warning, and they all contribute to the amazing1 O, d6 K/ k: N- R$ x! r0 ]
learning experience available to anyone with a few hundred bucks and the ability to open an
3 k9 w4 A/ K8 K+ Jadvertising account.
) a- l5 a4 D" M/ N# rYour competitors are willing to work at this around the clock. This isn't a push button, instant business
4 I) J7 {; u" W. Bwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet* T) D: Y# y. W$ H. |6 n/ Q" y {
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,4 ?: |, |4 D" b+ D' O% Y# o6 T
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
$ \7 V. q6 y! M, P" U4 |$ [7 ?With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you# M# q( t {5 w1 X
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
D: T) D/ b4 L( _started building.1 I1 s5 k# Z$ B! z* f
Things you need to get started:
3 C* S6 ?( h' L3 `. K( |1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)# Z$ |( T D' a' z S4 O2 s3 }
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
w: B) R' W) ?% z. G/ o3 b3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)$ l: ]7 @0 t9 n2 f* X
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
" l% m) _- v' c9 x oThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
4 Y0 P7 }9 x$ gwith PPV.
, P+ D4 B1 x9 T( t u# I+ YBasic Getting Started Definitions
1 B1 {% L/ o+ i5 h; J6 SAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more9 e# {, _0 d/ r+ V' G2 a
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main2 q6 [9 J8 U8 Q( b5 a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 22 Y5 l6 }' i0 R& K' G# q4 \; K, g5 D P
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).: q# r- _0 ^- w8 J6 W
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate! D. O4 a% l8 {
receives a commission on that product. An example would be the Amazon.com Associates program,
6 N! G) U" ^: a- W+ WComission Junction or Clickbank.5 Z$ g# w5 ^, T- D0 X
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
Y' I! z+ B1 Y4 w% ]) G5 A# ian action like filling out a form, submitting their email address, signing up for a service or sometimes6 n. D1 R6 f! r2 p4 Z. l5 z
buying a product. An example would be Ads4Dough or Neverblue.
* x+ ^! a* A* G) SAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
* M( A4 n: d! H2 k% L+ R! `account, getting the affiliate approved for offers, bumping payouts and just about everything else& |; S# K* |) W* n0 P2 B& L
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
# K6 l2 D2 g% g1 q. W+ bright from the start can really help you.0 ?/ w# p; k; b& m# _8 s3 l( C6 d
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
9 N5 G9 m9 D4 h) H; _7 |; |in pop-up form through downloadable software on the visitor's computer. The advertiser pays per5 y7 H) i6 c) M/ r+ T& x( I
view, starting anywhere from .01 or .015.( k1 n6 Y- d9 m+ M) [; |
In order to use this type of internet traffic, the affiliate can sign up with a number of different+ ^. L% r9 ]# x* S2 b- Q; Z4 N. Y
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,) y/ b8 M2 b, F. b
MediaTraffic, and AdOn Network. Z6 I3 M- h# v/ s8 e* t/ F
Don't popups get blocked by pop blocker software?. m/ M$ x% N% x3 I1 v
No. Popups are served in a new browser window as if the visitor had opened the new window
/ i8 X' N0 }/ n4 Fthemselves.
, X7 v& p- a, k$ U+ b, d: ]% qHow many popups get served to the visitor?% D8 t5 y6 S6 C( H [
The number of popups served varies depending on the PPV network. Some pop more frequently
; Q3 B7 A! w( I( n(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
5 R O; w- x5 {8 _serving this kind of advertising, so they have to toe the line between keeping their software9 v9 `9 m5 S6 b7 l& r
downloaded and still making a profit.
. _ v. a, _% T' ]$ w+ c) ]Isn't this type of software bad? Why would anyone keep it on their computer?3 Y% e; I1 u R X L5 x- {
No, this type of software doesn't harm the user's computer.
1 v; Q+ D( t- X! H. U; gCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
8 c* B- n% ]! e8 I6 n/ ntoolbars or videos to place the software on their computer. The visitor keeps the software in place so
' p3 P% @9 b+ {, uthat they can continue to have access to the incentive.
* c7 }3 K/ S3 \5 {2 w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3% [4 P) L; @) l2 `/ y( @
How to Get Accepted into a CPA Network7 C, s- l1 \- s1 c+ C8 L, ~
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
% L0 V' v+ d' L# P( Zto start looking for networks is Offervault which lists offers and lets you compare payouts across- z$ h4 c/ ?1 C# E* K
different networks.) e+ {9 ?& U0 {% i$ N) i( l
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
, p; Z# G1 ]2 v; g5 i+ ~. z2 y2 p" }7 yapplication and be as specific as possible about your promotion methods. Usually some time after$ w' \8 q( W* G4 B8 {! s+ t
receiving your application, the company will call to interview you. The phone interview is a critical
/ L h6 y. I4 v/ t: f5 Kpart of the application process, and most networks will deny your application outright if they can't get: z; m* I+ N: \4 }$ {1 M6 f. q9 X4 D' P
you on the phone.
9 l6 U9 `9 o* S; IOften, the person who does your phone interview will actually become your affiliate manager after
/ f) ^0 m$ N/ Gyou get accepted, so it's a good time to put your best food forward.
5 f2 x; G s `1 V- Z9 xYou might not relish at the idea of someone grilling you about your internet marketing methods over' I1 {! V# l% E' a- u( a
the phone, but trust me, this part is critical. Have answers in mind for the questions:
6 Q/ H/ z7 v/ @What methods do you use to market offers?
5 L: ~6 p) ^+ n- D7 }Do you already have a website you will be using?+ _- |& T7 E1 }, {4 l; G5 m
How much is your advertising budget?/ x2 ?4 M% Q3 T! P+ J, `. q2 r
What other networks are you a member of?: T: {2 [8 P8 f( @
Who are your affiliate managers at these networks?$ b: t; ]( R: ^3 J% g1 b& R. ^
Do you use social media (Facebook, twitter, etc.) to market offers?( M- ^# U' ?3 n3 t1 n9 q# o
How much traffic can you drive?: J1 W$ h; k6 o% M
Do you have a personal recommendation from anyone who is already a member?
+ a7 {/ D. R3 POnce you provide satisfactory answers to these questions, the network will approve or deny your: D% l" z( e7 T# o7 L5 u
application. If you get denied, just keep applying or call someone on the phone and try again. Be
5 v$ k% }3 ]1 A+ Y. Z5 }persistent. Also, getting a personal recommendation from someone who is already an active affiliate
/ A- K& f' I4 X5 r& lfor the network can be helpful.
. q& C4 i9 H6 t4 bTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
1 O: n3 S4 G% T9 D# U* SSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network- n- R u3 y3 l0 u9 g L' P
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know/ h% q5 F8 J! U& y: L0 ]. J
people can open a lot of doors as far as networks are concerned.
5 ]$ V: W& O7 U6 n3 V2 kAfter You Join a CPA Network
4 b& [7 f& U+ D) R ]2 {Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
; D$ }* K6 u) |/ N' ^and make an attempt to get to know them a little bit.; d9 i4 T& ?2 e# F( l0 W
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
8 @ I6 a+ C* W/ Mweight in gold. Start feeling them out from the start and try to get to know them. Once you get" k8 M! B Q" B# v. ~ b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
b' D6 ]7 L: B: f) z% o( hlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout9 n" K {# p7 Y! I* _) i9 R
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
* Q7 P$ `0 g: Q% e$ N( jemail.: p+ b6 @ f9 l1 w9 `/ l! q
For more helpful info about dealing with affiliate managers, check out:
7 q4 i2 }7 r2 j; C% ?4 ^# Xhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
' e, \7 s; _6 v, n7 G8 e% Ghttp://www.mrgreen.am/affiliate- ... iate-managers-want/
& ~0 J) M$ T( v( B0 \, w# e( b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
: Z- F9 I- V7 }& P! ?1 `' } XSet Up Web Hosting) \( `0 v$ W4 X7 P
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said, F) c; ~/ L3 c3 ?$ T
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
3 T( S% h, G; M; ?! l& uhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with8 a3 Q5 L, w- _; s$ _$ c3 E
whoever else is on the same server as you.
( `( ^ p" ]- v2 |8 PSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast* A0 N0 _8 C4 ?* s8 `. O j9 K/ P A
enough that the visitor can't close the window before your pop up is even shown. You have about 3, ]/ T) O; U6 {8 i+ P
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
$ G+ d I1 A0 ]To explain the difference between types of hosting packages, picture a refrigerator (the server) in a7 m- W/ l% W+ N; F) a: ~. V
house full of roommates (hosting customers).
! U2 {- S+ g9 ~9 H4 T; V: h* s5 sIn shared hosting, this is like having roommates where everyone has no specific designated area inside& Q! L. g0 @1 o0 i7 F
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
3 f$ S, D* t, R- [4 l- T, Wfit.$ b. X8 n- q M6 ?
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than1 p$ {2 ?2 ]* z1 t% A [
the rest of the roommates, by virtue of simply needing more space and resources to accommodate) x! m; p) S1 W) j3 d& u- B* _
their food. Everyone else's food in the house has less space to take advantage of.
8 D, J2 J9 r m. L7 G) k1 HIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
7 q( i( E0 q, p- @) Rany type of hosting this is a bad thing, and especially while running PPV traffic.
+ Z/ l ]. a$ O: W; D8 T+ h5 qIn the case of a virtual private server (VPS), everyone in the house has their own designated space( T6 a1 L5 ?/ g" K/ J0 |* n
inside the fridge to put their food, and other roommates can't come into that space. The server is, L; D! e$ N3 r, _6 D5 W4 `" q. ~
partitioned, so that each customer can only use a specific amount of resources at any given time." ^% O) Y6 l- Z: u7 k: y7 e( L6 I
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
( ~# Q! p8 t0 z4 t. F0 w/ L8 ubelong to you and no one else can use up those resources. This makes it possible to serve much more7 r. z# \; A9 R8 u* v7 l
traffic, faster.# p8 S% S' g, b. n' i* S: m/ }, _* k
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.* e* L N3 U# ^3 B6 ?
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is. u" Z+ j* w1 n& C6 Q
here:$ D5 z: P2 S4 Z4 i6 _+ h) A
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting- m8 z- P. P; M. v
VPS&highlight=hosting
6 X' o1 o i5 A3 DDedicated-Hosting-vs Shared-Hosting1 ~- n6 p- T8 ~* i
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-+ f* _1 k! ?9 N+ W
Hosting...Your-thoughts# `* E% |+ s5 j2 ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
; n8 s. h! L4 a4 S, jHosting Providers for PPV
( Y7 y2 N) J" Z) W8 g7 IBeyond Hosting
4 E; V. t3 ]0 k$ A1 `http://beyondhosting.net/- J. s, v( P1 Q# u4 n
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
" T: N% }4 _$ k B. S9 s% j3 S! b: [receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
3 I+ w2 l; D1 g0 B" s5 w" @$ M9 Mdirect linking with PPV. Also, these guys provide great support.
2 m% k3 f9 |2 w6 N# R, P# k' X" IProsper202 Optimized Hosting
# D6 A; D8 D) h( ohttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
6 E" V$ ]' R2 M3 ?% t* SCPVLab Optimized Hosting8 F$ h5 a t0 d) W6 y
http://beyondhosting.net/CPVLab-Hosting/
4 I" J) O0 R, U: ]; W: `4 a- tDomain Names for PPV3 L7 N! x( s, @& `$ N
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
0 P& j! g! f* Z$ Jwhere you're going to host your tracking software and your landing pages if you decide to make them., @: A1 E- ~, w, V! g0 L3 l3 Q
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
2 a" t$ n5 @9 J' Y' l0 w; D3 Rbland one is fine to start with, to host both your landing pages and tracking software. The .com,
- b1 B. m6 f# V0 r# W.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
8 d+ X" j8 d+ b/ x# |term or build a whole website., L" s+ v" G& y" d% P
After you buy hosting, a domain and get those all attached to each other, the next step is to install
% ]# J: e/ P7 G$ etracking software on your domain. This is really important, because it is necessary to track your4 ~9 m& ]5 d1 I6 Q$ I0 [
conversions down to keyword level so that you can optimize your campaigns. Without proper' C" @3 g& r, a ~
tracking, it is impossible to know what is working and what isn't./ A2 Y/ \) | Q" r0 Y% P9 _; D
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
4 l# w7 H3 ?$ ~& X4 V- J& ^is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.* h! Q1 z% N. A" V0 b9 N
Prosper202! a: \, U- D/ r" o; L" t c% V% \
http://prosper.tracking202.com/apps/& Y9 J* F3 x2 e- L6 J9 l
CPV Lab
1 n+ O3 x" Y9 \4 `- f) r3 h2 ihttp://cpvlab.com/
G' R* | n. k ACPVLab Help Videos; y6 [- X3 ]; P
http://ppvlab.com/oweiw/oiurw/vdm.htm
# j0 z9 X5 s4 H$ H+ `# MAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
c8 Z4 z) o2 X: n$ Qindustry standard.
0 A; V. R+ m. @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 75 R) V5 B# o% K! E
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from9 o* _* n( s5 O2 ?1 i5 x$ [
good support if you have problems with your installation. _/ R! I: U8 _0 W2 T! ]
Tracking 202/ L, s9 F: n. B; J4 ]+ v
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your. j8 A: O- e3 A: a- Y
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user* J' k8 ~% q8 F _& f( t% D- M
area.
3 S" |2 R! B# MIf you choose this option, keep in mind that your tracking software, one of the most important parts of
3 M M, C! J5 a4 k& N3 X+ w) w' y: ayour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202, B8 M2 k2 `. ]1 W! d/ T. S# p
interface, and their hosting.
+ _0 J7 X l) qAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
2 h, z R. p1 ]2 q6 p# S+ R: Pand targets which you are bidding on. Leaving this up to chance in order to save money could9 D& ?' u( N! O
potentially leave you open to huge risk if someone else caught on to what offer and keywords you4 ]* t8 k: \8 e2 I2 k
were using.
# r9 R8 ^% Q. A2 eChoose An Offer7 p/ L) x1 A9 C" X8 J0 X9 m: o* i
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.! O1 T& @$ Z# y! y- k8 v4 |
Lesson on Offer Selection0 q" R. t7 v5 ?6 }- ^. Z
http://www.ppvplaybook.com/forum ... on-Selecting-Offers. Q7 B* L% F: [
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.! q7 P6 g$ j. P/ |8 g b" ^! L
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
7 p' x9 `5 P0 A* ^' {LeadImpact as the traffic source.
/ l2 b" Y& u* u* c: x0 I0 MNow the best way to learn how to put all of this together is to just get started. For some variation in
( S- q W; h% w, {, N: ~the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked+ W& l8 {; V: ]5 j) ^% x
campaign.+ n$ W7 D+ j4 [3 Y; G
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first& n' a* \) X" H% M- }6 l6 u
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
1 c |/ E2 o# u9 @that all traffic is accepted.5 E# X5 O ~! G2 L9 ]. t7 J
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.- u5 C' _) `/ B) L( c) _& m0 I
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can$ F$ W3 @% y) [0 v+ p4 {4 N* s
get creatives like banners or images specifically for the offer.
/ @9 i$ i! d7 G. ?: a- s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
4 E) Z, \ q2 j( VBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
# @) A2 a: i2 S A; _track my keywords. Without doing this, it isn't possible to see what's converting./ P* s, ~$ y6 c
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
- O0 B0 E4 w5 {7 K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
0 j. k& b, E. [) d. n$ O, ^In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
5 Y6 x. k7 s! D B$ c0 _" B% |bottom of the page:3 v; [" y2 a5 S- D
Next, I have to cut and paste this pixel into my offer at Ads4Dough.) {3 D/ E2 B% w2 S) z4 D
Click on the offer → pixels → Add a new pixel and this comes up:
& q# t7 l" [. n8 j& \( n7 sMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
0 K8 D/ o* F" e. Z0 Ofrom your software into the box that says 'Enter URL of image to load'.- d# J& N3 T2 m3 I9 Q5 Y
Once you do this, it should look like this:' X3 m+ X" P. c# z3 C" p4 F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 100 ?4 x% r- g! b+ r& _
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
9 V) S! p! y$ t0 _9 pNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
1 `+ x! r( K: s6 u7 Q2 g' kProsper or CPVLab., j' F9 J }: |& n9 V+ ^0 h! n) m
& K" F0 ]; d8 d$ y7 A1 @& w |
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
