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PPV GUIDE [PPV新手入门][28页]
4 K7 b( B# `# d* L! j详细的请下载电子书！/ g/ V" ^$ c- D5 C. ]
" A9 [: j% \: d2 O
- ]/ T- u5 c+ a5 a% X/ a, \Newbie Guide
$ z+ U2 Z! [ Y' ^1 G& s$ S3 ePPVPlaybook.com
: D2 ]2 k0 `0 A" wTracy Shaffer2 K2 }& p' R6 Q3 U# v
David Ford/ O+ `" v W/ {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
. a* {- i7 q* d3 q( R5 rGetting Your Mind Right to Start Affiliate Marketing2 C% _/ h, s* B8 c8 t
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
9 g. S |' u6 ?) U$ l+ tever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where, T) G2 c( d: P! ^. H
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing4 k6 w# B% Z" J% x9 |5 r
with any success, these claims are laughable and far from the truth.* z/ _/ o r. ]2 d0 N; O" C, o
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash, P }* U" U- G! W/ c
flow management. The main benefits are the low barrier to entry compared to other businesses, and
; ~& p# d5 X# q0 _4 W: Athe ability for a marketer to be a one person shop and make an incredible amount of money with low
- X6 Y0 L( B; K, ?overhead.
( S" h/ W8 P7 r% Y# Y$ t: nThe winners in this business are the ones with persistence when nothing works, who know there's
( u: U% e5 K0 uplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.' M5 M0 u: A; X3 Y3 Y+ B
The cold hard reality is this: virtually everything in the space is changeable, what worked today can4 t7 b7 h F$ E" N1 U' y0 K
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
3 `. l0 X6 [, Q" m" o: |Most of these things happen suddenly and without warning, and they all contribute to the amazing
r6 O" C8 \4 k6 v( W8 A8 k& L6 zlearning experience available to anyone with a few hundred bucks and the ability to open an
# r. P$ [1 Z$ w% _+ I3 Hadvertising account.5 k* T# h& B5 b6 W
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
. @7 A# d" R/ ^* Jwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
% K0 p I, Q7 s8 |6 Umarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
3 I2 m7 i) h% r+ n e; Itrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.. e0 H6 @* ]) X
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you( y% s B" G3 N' n3 A% E
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
" y3 y0 ~+ S- e/ n. n Mstarted building.
h/ n/ C: ^ z) B0 s0 ]; K. {Things you need to get started:: a6 {' C2 d" F/ \1 i
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
+ ?$ [5 z! A* b! e/ y2 {5 I0 o; h: z2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)$ y% W3 q/ i% V
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
: k3 x. _' J$ U/ I( N. Y4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)/ m* ~! y8 k d0 ?+ }
This guide describes from start to finish, how to get started in affiliate marketing by running traffic0 x. X- i1 l+ @2 ?' n; R
with PPV.
. |+ @+ i' }% T( e8 U- A" uBasic Getting Started Definitions
5 D. B" x* `5 Q# oAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more0 ^0 P. K2 V' @9 K* i5 X: P
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main" Y: f _) g6 {& m% k9 E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
1 P- \) ]; ^2 V# O) Y) ~9 xtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).; Y0 u; o- S' Y" y& t8 i
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
2 N4 i+ o6 T1 R# [+ g$ D Dreceives a commission on that product. An example would be the Amazon.com Associates program,
0 \3 U& `/ d3 M" x% i% i& J! r2 zComission Junction or Clickbank.
+ \; z( ]% k! T; ~4 WCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes/ M& i+ g/ O3 C& w' ~
an action like filling out a form, submitting their email address, signing up for a service or sometimes
) f* e/ j! ]" h3 L& [buying a product. An example would be Ads4Dough or Neverblue.
" i" w G- I' _6 h7 bAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's2 A8 p9 w! c+ T7 B: ~7 h$ N. z
account, getting the affiliate approved for offers, bumping payouts and just about everything else0 s% w$ s) I' O; e7 Z7 m2 l) h
related to an affiliate's account at the network. Having a good relationship with your affiliate manager0 Y' F" j) A: T" g5 z2 B
right from the start can really help you.
; n; j# D1 X2 w0 PPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
; a& [" F" h1 |7 Nin pop-up form through downloadable software on the visitor's computer. The advertiser pays per/ y. Y/ W9 a' w! q; L
view, starting anywhere from .01 or .015.
) I- ?8 w1 b3 `) {% W2 oIn order to use this type of internet traffic, the affiliate can sign up with a number of different. z2 E/ B9 O" j! \/ a0 c/ R( ]6 J0 {; h
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,) j& I0 I1 Y$ E+ J! B
MediaTraffic, and AdOn Network.9 U/ A/ A/ @. ^* x7 N" k
Don't popups get blocked by pop blocker software?
. [3 L6 `% i1 yNo. Popups are served in a new browser window as if the visitor had opened the new window
) g. ~4 {5 V8 W' e) E( Kthemselves.
# }, K& p& g+ v# U& _* q% YHow many popups get served to the visitor?+ f2 ~; _/ r8 O
The number of popups served varies depending on the PPV network. Some pop more frequently2 Y& ^! _) _1 \. A
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
0 [4 r- ^: ], U; g$ {; f9 q0 Eserving this kind of advertising, so they have to toe the line between keeping their software( l K+ `2 C% r1 e# P# Y4 u
downloaded and still making a profit.! N/ O- @% b. B% x
Isn't this type of software bad? Why would anyone keep it on their computer?
; T+ p9 K* v( x" H7 y" _) fNo, this type of software doesn't harm the user's computer.3 o) R% S- h0 R- s- q$ [4 T# W o6 |
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
( a9 Y" ^" X4 f! Otoolbars or videos to place the software on their computer. The visitor keeps the software in place so
~, k( w( ^+ jthat they can continue to have access to the incentive.' S8 |: N7 [: O3 y) M; h- L9 l: y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 39 v! i2 A& b z
How to Get Accepted into a CPA Network
+ d) z% h: _! `" n! X$ Q3 mIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place# [. q! _( |: G! f) m
to start looking for networks is Offervault which lists offers and lets you compare payouts across
2 Y6 n& a4 Z9 }" v" V: L) d, C/ }different networks.2 V0 l, p4 \% a$ }
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher); D9 w9 ~" {" H% n" d
application and be as specific as possible about your promotion methods. Usually some time after
* w7 K$ z1 r# {3 freceiving your application, the company will call to interview you. The phone interview is a critical# x: v6 P+ n5 A/ M7 g: t( h8 L
part of the application process, and most networks will deny your application outright if they can't get
( x6 Z% u, o( _; X" {you on the phone.
# {, e- }3 S' D; S1 uOften, the person who does your phone interview will actually become your affiliate manager after% f% {, X! I+ I' d, A
you get accepted, so it's a good time to put your best food forward.
" Z/ C. G8 S9 \% B4 }& KYou might not relish at the idea of someone grilling you about your internet marketing methods over3 t1 N. k6 v: G0 F
the phone, but trust me, this part is critical. Have answers in mind for the questions:; \! l0 G3 q! L/ t
What methods do you use to market offers?8 n& D' |- P+ `/ a/ z- d/ {
Do you already have a website you will be using? {3 l5 }! H9 L( {; g% A7 W" H
How much is your advertising budget?; c3 v2 W! G9 R* H7 i" K! G& U! N
What other networks are you a member of?; {! a- \4 Q' U& z7 j
Who are your affiliate managers at these networks?
b7 C# q5 F5 YDo you use social media (Facebook, twitter, etc.) to market offers?
) F. K5 V% D9 T% S3 B, D9 N& DHow much traffic can you drive?
% D1 K9 r" y- g% k9 Q1 m$ I9 qDo you have a personal recommendation from anyone who is already a member?. D. B' S; |- U- l$ `
Once you provide satisfactory answers to these questions, the network will approve or deny your0 \; v$ E& h! F, w* N
application. If you get denied, just keep applying or call someone on the phone and try again. Be* O3 u% m" \ n3 a2 U8 [: @
persistent. Also, getting a personal recommendation from someone who is already an active affiliate, h" T$ j1 i. J- ^& n5 [! L( j: M& i
for the network can be helpful.
, t9 B2 ~6 r3 }8 Z" iTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate o5 n% n! X% g0 N" R
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
# V- H. B% q. ], Sowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know9 n) ]" N0 r F" O
people can open a lot of doors as far as networks are concerned.
! g! X: ^3 v; e% BAfter You Join a CPA Network
- Q- z i4 l9 @+ l9 p% l- lOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager- M0 k/ [, @: L" [
and make an attempt to get to know them a little bit.6 F+ e6 C p4 Y ^! f
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
5 H3 d3 r* N; mweight in gold. Start feeling them out from the start and try to get to know them. Once you get
+ I! y- A0 W9 y% L; t, G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
) P/ ?: m# t6 W4 o: ~1 i% @$ g% }larger, they can really help you with your marketing efforts, scaling campaigns and getting payout$ B& P- Y) ^ B
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus# q( x3 d! q8 x+ W7 z4 J3 }/ j
email.: H4 J! z/ f* Q9 }4 x
For more helpful info about dealing with affiliate managers, check out:
# c* Q- H' s5 p5 M6 g( U8 p2 N* n4 Lhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
9 B7 s$ E/ ^% N, F' V# ]' Yhttp://www.mrgreen.am/affiliate- ... iate-managers-want/) o" y) T0 z& f( E+ J6 k5 T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
. H) q6 K0 i5 l* t, u+ O, KSet Up Web Hosting* ~2 ^. Y' f0 c6 b" V
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said8 F. |4 r0 e. ~' d- l
about internet hosting. In general, you get what you pay for with hosting. When you use a shared/ w: K6 L7 h0 _: y
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with5 s( S4 ~5 Z5 Q i s7 T5 C
whoever else is on the same server as you.
8 \& K1 ]+ b# b p1 sSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
, v+ k! L. B% E, A' v, V) L; `' qenough that the visitor can't close the window before your pop up is even shown. You have about 3
2 P1 f/ k, ?3 E% B5 U9 Fseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
/ x V! B `; @) pTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
! K6 K4 F, v4 r& S9 \- b' Lhouse full of roommates (hosting customers).( p. c/ j+ F T* O! X0 f3 m9 _
In shared hosting, this is like having roommates where everyone has no specific designated area inside/ u( R# h( G+ K; e
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
/ T( i/ `' e/ O0 U6 |* wfit.
& {0 M% i. U& J& bSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
8 F( Y* L n* t' Nthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
; |: e* A4 \+ I1 P/ G) ^their food. Everyone else's food in the house has less space to take advantage of.8 L0 Z$ h1 R4 k: T) M$ }- p# D. n0 ^9 H
If you have less server resources to take advantage of, your ability to serve popups will slow down. For5 X4 E; u- O: B' L f
any type of hosting this is a bad thing, and especially while running PPV traffic.
+ w: ?! k, L( u' w- V. MIn the case of a virtual private server (VPS), everyone in the house has their own designated space' F9 t5 t8 A' b t- y
inside the fridge to put their food, and other roommates can't come into that space. The server is
+ b$ N# v1 l& apartitioned, so that each customer can only use a specific amount of resources at any given time.4 U2 x4 s% }! {0 B0 S) A, N7 _
A dedicated server would be like having the whole fridge to yourself. All of the server's resources) V) Q0 Q! x3 o" g
belong to you and no one else can use up those resources. This makes it possible to serve much more
% C y8 u$ O! _# etraffic, faster.
' N9 V5 U! K4 V v7 K+ T* V0 qAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.1 |' n1 m; t2 R1 r
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is7 d5 p& d; l" R1 t5 W
here:9 t- R7 }$ s. O, o- x* P- |8 H
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-8 N: e; j. D% l" K. p" i( \
VPS&highlight=hosting# p1 p+ Y# y. o4 D1 B& e
Dedicated-Hosting-vs Shared-Hosting
5 ?' o$ h$ U6 `/ H. L }% ghttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
& a! U2 O4 e, l, H, N2 l! bHosting...Your-thoughts* c" e4 }' |5 R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
' s4 x% p$ @# THosting Providers for PPV* @3 n- H1 `! p- y: q
Beyond Hosting3 }( i5 q4 [/ o% S. c3 d# o& P
http://beyondhosting.net/
]# w" a1 V- E- n! ZWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment4 k4 z1 b% Z* Q! F- ^0 [
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
; p- ?& o, U+ Odirect linking with PPV. Also, these guys provide great support.) Z1 o( r6 u4 s7 r" ^% U
Prosper202 Optimized Hosting" [8 x# W2 O0 D N/ n
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
* ]% s$ w; T" q- g- |5 \% wCPVLab Optimized Hosting1 j% C A) P" Q
http://beyondhosting.net/CPVLab-Hosting/
5 t8 Z% P& H; E/ c5 U5 X. iDomain Names for PPV
K: k6 i, c7 }' ~: [; iOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is: G9 k6 R& e8 A" ~8 I; Z9 T# \
where you're going to host your tracking software and your landing pages if you decide to make them.
W3 q! H$ l$ @8 L' AOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
. K; Z$ |" }1 |! c ^2 P5 @bland one is fine to start with, to host both your landing pages and tracking software. The .com,$ B. C8 r. p. Q6 A8 `
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a# i/ G# f# Z+ H2 x% L4 q. s
term or build a whole website.
' d: l, K" q0 Y4 [After you buy hosting, a domain and get those all attached to each other, the next step is to install
0 S" ~- c* ]# J' wtracking software on your domain. This is really important, because it is necessary to track your) d9 x( w5 J3 c8 U& ^
conversions down to keyword level so that you can optimize your campaigns. Without proper u- q& X" F8 S h7 _# i
tracking, it is impossible to know what is working and what isn't.: S, j& m- x1 Y
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
- V1 K- U+ K' [$ s( L. n4 zis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.8 s- \" o+ n1 E, U2 Z ~% @
Prosper202
+ Y0 J* s. i8 W4 R; ?http://prosper.tracking202.com/apps/$ P9 l% ` v7 U" _( @" N
CPV Lab
3 [- V- a) O, h/ T; Qhttp://cpvlab.com/
2 b0 d- l* A: v7 wCPVLab Help Videos" U0 l+ f6 W. r# W [+ F+ f
http://ppvlab.com/oweiw/oiurw/vdm.htm
/ @8 a1 I5 l' h. ?" c8 WAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
6 N' P- C$ Q5 j- m, Y# a" H2 f# \industry standard.
( O+ \, z) w* U# D9 V2 o* A U% |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
" C+ `/ A1 C# x/ V" I! HCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
1 n) k0 u3 }% w" R3 Rgood support if you have problems with your installation.
. G* \& u3 ^& K# O1 Y/ H6 M. ITracking 2027 A* w# l. Z: }: F4 }
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your" Q, I% {4 D; m! O/ I+ ~
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user! g* h" \% a- b" B, f
area.
4 M6 }& f3 f6 qIf you choose this option, keep in mind that your tracking software, one of the most important parts of3 ~1 [- z. _3 k z$ |6 t
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
& A& L4 n; R ^; h! x/ binterface, and their hosting.3 i0 J: ]) @$ O" Y- L4 w+ n" B; g
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
4 C) s8 V& A/ O* Z! Yand targets which you are bidding on. Leaving this up to chance in order to save money could r4 `% p; J- I1 F( `5 o: h; e/ c
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
+ U/ U+ H; U- }were using.: c. F ]' n; ~. U
Choose An Offer0 a) U. N9 o# k) P x% n8 v
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
" V4 g+ y" f( h( O0 h/ f5 g& K" i2 rLesson on Offer Selection! Y( X# S9 J+ X$ \4 }9 t) m
http://www.ppvplaybook.com/forum ... on-Selecting-Offers' D4 l# z% q' X6 J9 Z
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
# h* L8 u- C3 R1 ]" x- x* S4 H, ETo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
; S, L1 Y2 F! F1 F' c/ `2 Q2 x3 o' sLeadImpact as the traffic source.) r8 ]1 _) S1 H. s) e
Now the best way to learn how to put all of this together is to just get started. For some variation in+ ]- n9 l( p# Q; A1 G7 |5 `. d+ O
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
9 g$ v2 }( c* ~campaign.
1 a) h U3 X' y. ]! ?: eWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first3 n$ m8 `" B( r+ L, a4 ^
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
1 ~+ h9 Q7 v4 |/ f$ y3 A' ?; j5 tthat all traffic is accepted.1 C' d" U. `6 \) V0 E9 t2 Y
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
& |- z h n6 u+ ]. [This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can5 J/ y3 `" Y2 Q
get creatives like banners or images specifically for the offer.
. U5 O' s0 H; e5 k5 t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
9 o* P/ N$ W; {, [) [ EBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
+ `' `. z. b# N; Y5 ytrack my keywords. Without doing this, it isn't possible to see what's converting.+ p$ A, W. a: @6 R' U: f
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
& W) h& F- X6 p0 B6 i7 _+ I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 99 R% ~/ _6 c/ |' \" n
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the) Q1 q' ]# e! @" [2 e$ Z% @8 ~! T
bottom of the page:; z3 e; M5 W' j7 v3 S* ]- m9 s
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
+ {. z) s4 F# o6 d! F. C# _6 DClick on the offer → pixels → Add a new pixel and this comes up:$ P6 r8 q2 |% E; j* r
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
& n* h$ b) z' t5 ^# Q$ ^from your software into the box that says 'Enter URL of image to load'.8 Z: l! R: F* J ^2 {
Once you do this, it should look like this:9 S, d3 G) p1 U1 H f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
7 n+ ~) T) y, ]5 @* e& z. UClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
) H: o1 h4 U+ K2 d) g) jNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
1 ], J8 M* }4 U( fProsper or CPVLab.. p1 M7 b2 O4 b4 s2 Z0 g
) D7 K4 a" z i. n1 @/ v1 @0 C |
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