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PPV GUIDE [PPV新手入门][28页]
8 z" p3 I( k/ _7 n6 t* Z9 n详细的请下载电子书！, H# Z3 @. m7 b
, A$ g2 |) ^$ o+ E/ T% c: a! a% U7 N/ p4 V" O% n2 ^
Newbie Guide
3 P! A3 q/ ?5 CPPVPlaybook.com, m" q& G5 b) B
Tracy Shaffer' [) } {: L! m2 ?; m; K" Y3 e
David Ford
: |: x' t7 I, ?, ~# y v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1% ?/ g7 ]7 v: ?# L: { d: e9 a' W
Getting Your Mind Right to Start Affiliate Marketing
3 Y% R0 N2 l% t; t' R+ I, T# E, EThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
' u* s1 g0 T2 G8 ?0 m6 Y' ]1 {ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where' c4 P' y. d3 U5 L5 z
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing5 G0 S$ t" e0 X3 p. w
with any success, these claims are laughable and far from the truth.
, s. I- a7 L5 b8 i# ]. Y1 FAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
. d3 z$ Y' O+ ]& |flow management. The main benefits are the low barrier to entry compared to other businesses, and9 a/ r( I5 U2 j- ?/ H1 r( D2 @
the ability for a marketer to be a one person shop and make an incredible amount of money with low
' G8 }$ x2 ^ X, koverhead., Y- }" L1 O3 b. @" I ^
The winners in this business are the ones with persistence when nothing works, who know there's) L/ A) p$ _- h$ N* J3 \
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.; c( p( }5 P! R z3 O6 K0 T5 }
The cold hard reality is this: virtually everything in the space is changeable, what worked today can( r, b6 |. ~4 q/ u% U' g; x
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
. D/ d4 B f% g6 C" @Most of these things happen suddenly and without warning, and they all contribute to the amazing
, Y" D$ i6 z3 ~/ Ilearning experience available to anyone with a few hundred bucks and the ability to open an
5 `& o; T! M% ^0 Y. `( badvertising account.
( B; R2 n9 ]# Z4 e2 yYour competitors are willing to work at this around the clock. This isn't a push button, instant business
0 ~5 i& E4 N1 J8 ~" G) [where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet$ V- d) i2 a( C8 w2 \2 W' d
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,& V( p5 x# Y. X
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
) n& L3 Q8 d' Z. D# ~* ~With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
# k! ?, h7 ]( G4 Q3 O7 Ustarted building PPV campaigns right away from start to finish. With that said, time to jump in and get. i5 F8 ?( G8 _! a2 W
started building.
# U) d1 H, ?; e- H: G" s; WThings you need to get started:
. i& d9 [. w% h6 k3 w" P1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)* w8 ]' U* C! ~! H1 s
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
1 B6 Y8 K3 ]7 ?( |2 B: _2 j3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)( f* ?, D+ P, H& Z* k
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
3 t- c) r( J) V( O6 ]* i+ AThis guide describes from start to finish, how to get started in affiliate marketing by running traffic g- _/ Z" h2 g- L. C1 a
with PPV.9 j9 d8 l) e/ H, z% W$ s; O
Basic Getting Started Definitions. k! ^4 D' `- i7 ]3 c2 y
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more* U$ w. z4 v' p0 k
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main# u; a: U9 e& M, L+ T: |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 25 G! T9 F+ Z3 j5 n' o* [8 y. N- B$ T
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
& l+ x2 Y$ K- TCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate, g7 a! e6 {0 }0 m0 j
receives a commission on that product. An example would be the Amazon.com Associates program,/ ?# a) ~' }* M# p Y7 b! O
Comission Junction or Clickbank.- i" _: ~$ d4 O4 y& I% N
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
* }" q3 W9 q; y+ L+ q+ z! j zan action like filling out a form, submitting their email address, signing up for a service or sometimes
- h1 p( q* m5 V& w# D* V8 zbuying a product. An example would be Ads4Dough or Neverblue.
) |: z2 U! ]6 n% K6 e7 k! hAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
# R! G+ I! F, k' e! t" h4 gaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
. w1 w9 U+ W: b! {+ l! Xrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager, b2 m- J: y% a& v3 n* I3 [/ N. i4 ~
right from the start can really help you.( C0 k! F U% l7 r/ O
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served5 v) q, ]! c w# \0 n
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per, n9 J+ X' B1 l) V% K) f
view, starting anywhere from .01 or .015.. ~6 i3 u, b+ k- C) m
In order to use this type of internet traffic, the affiliate can sign up with a number of different. b/ i) T: m o5 @
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,% A6 D, Y# F% X
MediaTraffic, and AdOn Network.6 g2 v7 ~" y. e: u/ O
Don't popups get blocked by pop blocker software?
. u9 r/ i" ^) x1 H5 H ]0 X$ uNo. Popups are served in a new browser window as if the visitor had opened the new window
( ^! T/ j r- U: ]' m+ Dthemselves., J1 N& f( E4 C$ e0 c
How many popups get served to the visitor?
4 c/ T4 X% l$ h8 GThe number of popups served varies depending on the PPV network. Some pop more frequently
. I" m7 V/ a5 P! s(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
4 E6 c% @, ~8 e( H7 m4 z" `# L) G- k- Qserving this kind of advertising, so they have to toe the line between keeping their software: k; n; W6 [$ a$ M+ h( q' K0 F* P
downloaded and still making a profit.
p G1 S. u) l5 }Isn't this type of software bad? Why would anyone keep it on their computer?
; M" ?2 ]2 {8 V$ @, m* V' K/ HNo, this type of software doesn't harm the user's computer.
0 [% E3 d% `/ \/ tCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
8 k9 }9 _ X+ @toolbars or videos to place the software on their computer. The visitor keeps the software in place so
" K* c' l2 Z$ i6 X# O9 jthat they can continue to have access to the incentive.
. u& ]* f! P" _" h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
. T/ K- z* w7 ]! Q* bHow to Get Accepted into a CPA Network
2 G: |: Y: S V I/ \5 i1 vIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
3 J# \( W6 P) Y: y+ a9 ?9 } \to start looking for networks is Offervault which lists offers and lets you compare payouts across
1 v& W+ ^2 b7 }+ i$ Sdifferent networks.
+ n* {! V ^7 s% sOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher), |0 i# J2 ^/ ?; _- @4 y
application and be as specific as possible about your promotion methods. Usually some time after& Z3 m% J( C0 h% `$ k+ O$ C
receiving your application, the company will call to interview you. The phone interview is a critical6 K2 i4 l) j4 Y" O8 H
part of the application process, and most networks will deny your application outright if they can't get9 l0 W; ~# f" e3 ^" V8 \2 K
you on the phone.
! G4 [, F1 D2 I: eOften, the person who does your phone interview will actually become your affiliate manager after
( G W1 \* l2 Z4 I/ {2 Eyou get accepted, so it's a good time to put your best food forward.8 o# s }; s& q: \* t# b
You might not relish at the idea of someone grilling you about your internet marketing methods over1 R0 O: [: `/ i' c3 z g/ m% l" Y
the phone, but trust me, this part is critical. Have answers in mind for the questions:
( G0 l w, o! c/ ^, [# B3 w5 N5 h7 ^What methods do you use to market offers?
5 i5 z/ H2 R) t0 e* y4 r& S! C. ?' aDo you already have a website you will be using?- i! f: J1 Y% [+ ~
How much is your advertising budget?
0 F# U7 Z# U/ V' c7 q. X! q. lWhat other networks are you a member of?
, N3 r0 H1 j5 O$ |; v& EWho are your affiliate managers at these networks?+ S+ t) V w2 _$ ~9 G* g
Do you use social media (Facebook, twitter, etc.) to market offers?6 X3 m$ R' u: \: G! l
How much traffic can you drive?6 l$ J. r3 j+ V8 C. }* M. y& W7 T
Do you have a personal recommendation from anyone who is already a member?+ I2 Z3 p& v# p9 g( P
Once you provide satisfactory answers to these questions, the network will approve or deny your: t1 S8 D& M" K' H4 C: h
application. If you get denied, just keep applying or call someone on the phone and try again. Be
! Q0 u' [/ D5 V+ u2 _& e* _* kpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
( [# j8 m/ p* T% I- Efor the network can be helpful.
# }( p3 K; A# U1 P5 q8 @To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
5 V J0 e. w- x7 ?: e$ _Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network% \+ J# k$ p' l6 D$ u
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
- A3 v! k. n" j# D# R" ^4 m$ Upeople can open a lot of doors as far as networks are concerned. m f& y3 Y' T
After You Join a CPA Network0 |3 L2 n2 a1 b. m, Z8 X+ [
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
- t- @; k- J: Tand make an attempt to get to know them a little bit.: U3 R8 h6 z I) V, U: {' H
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their% s0 L' i4 R) K# ~- A
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
' d( d1 u R7 r- h3 V5 C& m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
( {$ @# M% g# g4 q) V# rlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
1 F5 a0 b$ U) C" c/ b) Hbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
U1 J e8 Y6 F4 C2 v/ E8 q( temail.
$ C8 v1 ~9 Q: m3 Z) `! h: H' \For more helpful info about dealing with affiliate managers, check out:7 Y/ L9 S; v( }2 U3 H
http://ppvplaybook.com/blog/musi ... -affiliate-manager/4 u% S! s! S: D
http://www.mrgreen.am/affiliate- ... iate-managers-want/
! G. y/ f4 C; o; I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
5 l# M! J {/ j) f0 B6 n5 Y+ b/ `2 H qSet Up Web Hosting% Z/ u/ M; v* P! N" r; I3 t
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
- E2 g) M( p" S. b3 S( sabout internet hosting. In general, you get what you pay for with hosting. When you use a shared0 o! E8 @- b* J6 o# C+ w/ L \
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with4 f9 T5 j% E, w' l
whoever else is on the same server as you.
3 _5 x* x8 O" v! T |Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
& F- s, s* X# H+ ~: A# penough that the visitor can't close the window before your pop up is even shown. You have about 3
# d6 D& L/ ` b$ \seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.9 M+ {! G+ z2 Q: @) H
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
" r, P1 B# O* J& ahouse full of roommates (hosting customers).' E! z% o1 A u; ~
In shared hosting, this is like having roommates where everyone has no specific designated area inside9 E! A1 C: u" s) C8 \ R7 y1 n. @
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
0 u' V8 f5 _- a( c% Q0 p; nfit.6 A: ?( }+ R; B1 l- G% q
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
: m4 _+ {/ _! |# I: k. N; |the rest of the roommates, by virtue of simply needing more space and resources to accommodate
7 `. y7 ]' E, x R% j& Z/ E4 }their food. Everyone else's food in the house has less space to take advantage of.
# }9 o! b. v* _- N. JIf you have less server resources to take advantage of, your ability to serve popups will slow down. For( F# L, f; V( J" t' _$ v# q8 H
any type of hosting this is a bad thing, and especially while running PPV traffic.
% u8 I5 @! L" G- TIn the case of a virtual private server (VPS), everyone in the house has their own designated space4 ` y3 _& Y% n! \& q! X
inside the fridge to put their food, and other roommates can't come into that space. The server is' }; }9 p. K. [3 i) t
partitioned, so that each customer can only use a specific amount of resources at any given time." F% q9 S- A. t
A dedicated server would be like having the whole fridge to yourself. All of the server's resources: J. r/ `; w+ K4 e+ H; k' A
belong to you and no one else can use up those resources. This makes it possible to serve much more
, _3 R- ^2 t0 q, Wtraffic, faster.& A: G+ [' D% F! N) _4 E7 @
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.3 [6 K; Z5 v# U1 P3 F
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is- D4 z7 i8 {; q0 x0 C
here:
+ y3 T7 R. S" l) shttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
; c% g7 ~& S/ ~4 Q$ L3 cVPS&highlight=hosting
8 u3 w; a' @- E) `5 g3 G3 p. f7 d2 mDedicated-Hosting-vs Shared-Hosting
" e0 p/ k b+ E! ]' \% Dhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-" U5 B+ K9 D0 |/ }6 T2 [5 y
Hosting...Your-thoughts \9 S: l7 C+ B% ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6; s6 U; A) R4 a. m; \2 t
Hosting Providers for PPV
6 D7 O* O: m+ g: }: MBeyond Hosting1 Q- W7 w' p' n0 @1 J, K
http://beyondhosting.net/
" x+ r- H6 _1 h6 R* b9 _2 pWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment }9 e& L8 z6 ~; g* H! \; K! w
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
H" n! g" f& G# T: L$ gdirect linking with PPV. Also, these guys provide great support.
* ?5 S8 E0 Q- DProsper202 Optimized Hosting1 z$ n$ ?" l9 U- R, O/ b! ~+ Z
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
7 G; [! c9 N) h" {, o& UCPVLab Optimized Hosting. c# ~8 K6 \- R0 f% T5 L9 k, _6 h
http://beyondhosting.net/CPVLab-Hosting/
6 k0 Z! q! N: Y, e( u" }Domain Names for PPV
/ v5 ?$ p: ?# \% h' X8 A$ W% oOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is% j# M* D" m J. c0 J; }$ i$ ?4 X
where you're going to host your tracking software and your landing pages if you decide to make them.6 f c1 d T1 t9 \: Q) p. }
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,0 M5 S/ v' h9 w
bland one is fine to start with, to host both your landing pages and tracking software. The .com,! H2 K+ Y, D0 g9 c0 u% V
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a+ i- F$ s4 J, [* i# t) H
term or build a whole website.
# W% H) t2 n* e0 b0 ?# iAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
# [, D& e! a( R1 Ltracking software on your domain. This is really important, because it is necessary to track your: n1 w( y+ D; X# e$ ^
conversions down to keyword level so that you can optimize your campaigns. Without proper- y4 V+ s) r+ o; u
tracking, it is impossible to know what is working and what isn't.8 ]0 y/ Z F% u6 V% |- q5 h
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
! L9 j8 y5 b \! V6 ^/ d( zis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.$ m3 T, E. ?3 z0 w& u
Prosper2021 U; t7 r9 _: @: l0 G
http://prosper.tracking202.com/apps/
) B: _- H& v! }' \! K0 n& w" mCPV Lab
# e( d8 B/ n4 `( Khttp://cpvlab.com/
# [* F2 ^$ S, O+ vCPVLab Help Videos3 H* P8 z( e$ n5 j8 v1 @( H
http://ppvlab.com/oweiw/oiurw/vdm.htm; {* t& C6 X# C" z8 B6 q: @- }2 j5 M
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
' m0 [4 X2 o$ D2 c. p. Q+ Qindustry standard.
" a8 H% ^5 h7 F( e, ^& L! ?2 S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7' i; H9 l& B; a
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
3 q4 g. t6 I! N8 Ogood support if you have problems with your installation.: ?5 a% h! C9 x ?+ ~# f" X
Tracking 202
3 N" w0 m, w# E. o: tTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
. H- O, ~- Q! i7 t& u# A; Wcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
% X! X4 o5 P' zarea.
# O1 t# U/ M2 u! E# D) @If you choose this option, keep in mind that your tracking software, one of the most important parts of
3 B( P( I' \/ Z* H! V3 yyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
/ }% \) X$ L- N" b) winterface, and their hosting./ Q: e8 K/ ^! \
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
- U; n7 M [/ Z, kand targets which you are bidding on. Leaving this up to chance in order to save money could1 K% W0 G; Y) `2 y1 i3 f
potentially leave you open to huge risk if someone else caught on to what offer and keywords you6 ~8 o, h1 r7 h; A
were using.
' q: @; }. w r" B+ N! ZChoose An Offer" C; l+ b; K( M. g( W( A/ Z
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
6 \9 x, q# Y- g/ g( |) vLesson on Offer Selection
+ B2 n% H9 ~! i6 h% x6 ehttp://www.ppvplaybook.com/forum ... on-Selecting-Offers1 |/ ~/ L) F/ K8 D! c' e/ I" |
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so." v! c9 A' \" M& ]) {
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
, ]& E1 p4 X# mLeadImpact as the traffic source.3 f* G ?, q/ R2 L
Now the best way to learn how to put all of this together is to just get started. For some variation in0 r# w# V# S7 ^3 d7 }2 X
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked; N% t! i6 P" [
campaign.
+ D& G7 W8 V5 N9 b% k+ X3 NWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
( U3 B3 f5 p6 opage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
8 ?) z" N3 I& U! S) z, \+ A2 Fthat all traffic is accepted., K- }7 U+ b' ~* Y& U- o. P8 A
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.3 A9 e+ h. _: Y! @$ X
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
/ u! R7 `! m: yget creatives like banners or images specifically for the offer.
: g' v% w3 V) y% U1 a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8; h: V+ I- P( u+ e0 [ B* f
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
& E9 y5 n* C3 r2 w0 V! t2 etrack my keywords. Without doing this, it isn't possible to see what's converting.
# q, R& U/ ?' [ L( dIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:8 w, G) s' c8 B( a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 95 ~ N2 t/ m; S) g) l
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the1 P K$ t! y: u% [& N7 o6 G. M' b" J
bottom of the page:
, t9 K# @* d8 INext, I have to cut and paste this pixel into my offer at Ads4Dough.4 ~9 e. K" Z7 M' ~% P2 n& \5 a
Click on the offer → pixels → Add a new pixel and this comes up:
5 m% z! k9 Q ~2 y9 J& ~Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
+ z! s/ r" h9 Qfrom your software into the box that says 'Enter URL of image to load'." p2 z C4 a) M1 z+ c8 y
Once you do this, it should look like this:" n9 t8 A7 E. e9 ~! @1 u9 q% s# p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
2 C& p9 c( U2 p6 ]6 |2 j0 e4 uClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
( U6 ^% F; b: q( I" JNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either, c- C% \4 p ^4 ]
Prosper or CPVLab.
/ s7 Z1 w( v/ J' t- f! o
9 b! h. _7 o- y5 k: s |
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