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PPV GUIDE [PPV新手入门][28页]5 w* F; M1 J4 G! S) v6 v; c
详细的请下载电子书！
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4 V; [. q( _/ p4 s$ \$ f- R9 WNewbie Guide6 h/ N4 X) @" J9 {2 m6 ]3 a
PPVPlaybook.com
8 j E& o( r; w7 ?& eTracy Shaffer* D& ^2 D$ q7 {# l1 Q- G
David Ford
( g& F- ~' e/ I Y. }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
) r' e( w' T, m5 y. }4 i. v/ pGetting Your Mind Right to Start Affiliate Marketing
- K0 }6 |6 J$ G! g9 EThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an/ m: i* d9 h- W. x6 Z1 s) F) l
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
- o* s/ Q; N0 ~, H6 U2 Yyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
& Y% O, j1 G% v cwith any success, these claims are laughable and far from the truth.6 l. O( ?8 j+ M" R1 J f9 m
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash2 M9 x- v/ F) j# R$ [% C
flow management. The main benefits are the low barrier to entry compared to other businesses, and8 R5 c: j5 `# [/ i
the ability for a marketer to be a one person shop and make an incredible amount of money with low
7 j2 ?6 P2 ^. R( b7 M5 Zoverhead.
/ w5 T P( ?5 T1 b: H6 _The winners in this business are the ones with persistence when nothing works, who know there's
2 D' J, j% W s9 Q% t: S- Xplenty of money to be made and just keep at it, who can fail over and over and still build campaigns., g$ d0 }0 p2 q! h7 z2 W
The cold hard reality is this: virtually everything in the space is changeable, what worked today can0 D5 R1 O$ I& b3 N
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
# i5 L# }+ x& ]% L8 hMost of these things happen suddenly and without warning, and they all contribute to the amazing
0 Q7 t- U- x6 t# O3 x1 r! _learning experience available to anyone with a few hundred bucks and the ability to open an2 ^0 I9 s+ J, ^4 o# E
advertising account.9 W, z4 q w3 ]; d0 ~8 }
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
" v- G1 ]0 W! s- a# @% B# C7 xwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
0 B& P* x4 Y/ D$ `4 @' P) Z3 Emarketing has spent countless hours learning, trying new things, launching, tweaking, improving,! S+ @8 ]: F3 M. i" M! l
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.6 _% Q/ k% h3 S9 R9 h1 Y
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you7 l# j f7 b, f. k/ }
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
" o' v2 B. k! L- istarted building.' T2 l* A+ i2 X( w5 Z
Things you need to get started:
: a, \6 c+ D3 P$ | Z5 K1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
& ~) K3 y+ h8 _8 y* \: T2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)' y& m+ u P4 y# l
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)3 \* k, o( Q- ]" D
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)' `. B5 a- \& ^- l- r* @% M
This guide describes from start to finish, how to get started in affiliate marketing by running traffic7 p/ C/ U" t8 U! i R
with PPV.
' [3 G4 U' `5 J5 x; p: C/ x+ q7 kBasic Getting Started Definitions. ^1 k& ^+ [3 C/ B0 K& f
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more6 C ~ t" k' v' j* }/ q
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main" P& X. S6 w- A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
$ u, w: _2 p3 z$ h8 G# ~types off affiliate networks are cost per sale (CPS) and cost per action (CPA).5 y- ]# e8 P, S3 h
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate9 W, d! n& D3 }
receives a commission on that product. An example would be the Amazon.com Associates program,3 M) z5 k3 j, d1 E; J- v
Comission Junction or Clickbank.2 {% w( ?4 R- a* ^
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
) h" t+ a9 Z; P5 ian action like filling out a form, submitting their email address, signing up for a service or sometimes
7 M" J2 Q2 r* M- n1 W" Ybuying a product. An example would be Ads4Dough or Neverblue.
6 I! a7 E: F+ u+ Y: R" x: OAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's/ W% [6 R" y- K, H3 H
account, getting the affiliate approved for offers, bumping payouts and just about everything else$ J+ M4 o4 \4 ~. u' [+ V
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
0 Y1 f U, D; a4 z8 cright from the start can really help you.; h% K; v1 l0 w. {, X/ e2 }
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served! m6 m5 I' ?1 w. {8 {
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
5 ?% m! v* P E' W; i, [' vview, starting anywhere from .01 or .015.
8 a; p: a0 p; `8 @6 wIn order to use this type of internet traffic, the affiliate can sign up with a number of different9 r0 ?4 w8 h3 O6 \4 r+ ?8 ^
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,. q; U% o1 e/ Q, B- W; W" S$ M i
MediaTraffic, and AdOn Network.( S# I2 {4 q/ T2 o+ x Q
Don't popups get blocked by pop blocker software?' e( d5 ]! P+ Z8 q( o$ p; u+ Q
No. Popups are served in a new browser window as if the visitor had opened the new window
4 I: y1 x7 p# }8 sthemselves.
' q8 K5 a& F& i3 `: B/ z. @How many popups get served to the visitor?
$ }& w* h% |. D# l3 eThe number of popups served varies depending on the PPV network. Some pop more frequently
1 L5 `* m, i5 Z: p(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by" |0 ?+ U! D! j$ @4 g( r- R& q
serving this kind of advertising, so they have to toe the line between keeping their software
& z7 a1 s2 |) e& E- n2 K4 c2 rdownloaded and still making a profit.
! p8 A3 Y, a$ C8 K( NIsn't this type of software bad? Why would anyone keep it on their computer?9 n1 p' X4 b1 {7 f) \' x. V7 r
No, this type of software doesn't harm the user's computer.0 k' D3 i, ]2 p! K9 J3 o# {
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
* x# h) g- l& I" Y9 ntoolbars or videos to place the software on their computer. The visitor keeps the software in place so6 f( o9 o& g7 S6 L3 @7 C9 l# d
that they can continue to have access to the incentive.
* T7 b* }; `6 @) {, ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3+ J3 Y6 e. h2 o/ C& E% u5 {
How to Get Accepted into a CPA Network
- [4 L% G+ q0 ?# j8 ?& \" D8 NIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
. V% p7 W8 Z: h* ?7 Pto start looking for networks is Offervault which lists offers and lets you compare payouts across5 U: u3 P- g+ Q' \; H
different networks.# g# Q$ r! U1 ]& g# g0 |& Z
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
8 p* `1 R2 \0 happlication and be as specific as possible about your promotion methods. Usually some time after- e3 B0 _. t- w$ I# P( U
receiving your application, the company will call to interview you. The phone interview is a critical
8 Z2 m7 R6 T1 u. A7 V7 ypart of the application process, and most networks will deny your application outright if they can't get2 ]" q* L, p8 N( c/ _& l
you on the phone.* e; N- {7 Q4 `8 q4 c: I
Often, the person who does your phone interview will actually become your affiliate manager after
# |1 g- |, }$ ~2 Jyou get accepted, so it's a good time to put your best food forward./ L3 m' }+ F0 F/ ^5 l
You might not relish at the idea of someone grilling you about your internet marketing methods over
# K+ v- I3 Y" X, ^the phone, but trust me, this part is critical. Have answers in mind for the questions:
0 F& V$ a% ~6 c: dWhat methods do you use to market offers?
0 I: X8 n- M/ N1 |Do you already have a website you will be using?
( r0 u5 ?' i* d$ Q- r2 }How much is your advertising budget?9 }' K4 a$ @! Q, ?& v& Y
What other networks are you a member of?
. _9 d* A: W. T* o0 ]2 S5 NWho are your affiliate managers at these networks?* L$ m8 R3 r7 ^3 b. [, O# o
Do you use social media (Facebook, twitter, etc.) to market offers?$ N- ?; d* M' y& A8 x- V i* \- S/ j
How much traffic can you drive?" E+ A: r3 ?8 I9 E2 g
Do you have a personal recommendation from anyone who is already a member?
1 S9 q! n* c- @6 D4 B+ ^2 [Once you provide satisfactory answers to these questions, the network will approve or deny your
2 `7 N9 b- |$ L, L sapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
. e% v- `5 b9 E* Dpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
0 C* w5 {4 k( s9 c D( }for the network can be helpful.! \- ~7 `6 e5 ]" K
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
( f/ s% Y1 B+ I1 H% K. @Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network0 H# q5 V) ^# ^. a: w
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
/ \; u2 F, a7 |' vpeople can open a lot of doors as far as networks are concerned.6 i- ~% t, O. P, J1 C6 E" w& _, {
After You Join a CPA Network
) k' Q/ R9 ?" U6 N; v& [4 LOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager r: R' k1 d9 P1 F4 h
and make an attempt to get to know them a little bit.
2 v1 Q- | U! P! M) fFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
9 c* f+ s$ x8 z$ P" x/ @weight in gold. Start feeling them out from the start and try to get to know them. Once you get
( y: K6 [# `, n" A2 Y1 [1 K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4& o5 W* k1 K% l. h
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout3 O/ M I# V% x! h# ?$ M2 K3 {
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
9 p0 t* f! W1 {: ~; \: D9 semail.) U, T1 V7 q' a9 `8 |, i% W, d; Z
For more helpful info about dealing with affiliate managers, check out:7 C' C0 e7 S# f, {# {+ `
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
+ e1 V" \" ~9 ~! H6 F3 o& xhttp://www.mrgreen.am/affiliate- ... iate-managers-want/* t f$ J9 e/ C7 j4 j$ v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5) V. i/ _/ W( L3 k$ F/ T# A0 i
Set Up Web Hosting, k# q7 P9 m, v
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
8 X9 ^) R1 J* F/ N# n5 E# w" l0 V6 Labout internet hosting. In general, you get what you pay for with hosting. When you use a shared
/ H0 B" ^$ w0 a" Ghost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with* N" W; @2 N+ }$ K
whoever else is on the same server as you.; h5 b6 S! P1 ?+ t; A! x( g3 n8 b
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast6 l& M. f" C% c. o$ m
enough that the visitor can't close the window before your pop up is even shown. You have about 3
9 R$ E: `0 b5 U, Pseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.; c: q, m: q. E
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a0 ]# f1 @0 a: T/ C' c6 y* b! C$ [
house full of roommates (hosting customers).
: \! j* d' M2 v, J# mIn shared hosting, this is like having roommates where everyone has no specific designated area inside! c4 ]: M* `6 D+ j {+ m
the fridge where they are supposed to put their food. Everyone just jams their food in however it will* y9 b. V5 v, p2 v9 U# r$ S6 ^
fit.
/ G/ L8 R- O. _5 e8 ISay your roommate brings home a large turkey. They will then take up more of the refrigerator than0 B% g% h, |4 P8 C1 Z+ T7 i) b
the rest of the roommates, by virtue of simply needing more space and resources to accommodate9 w2 |: t4 L# f% ?* h! m' ~% R: d5 ]
their food. Everyone else's food in the house has less space to take advantage of.
) b8 z! Z7 g3 @If you have less server resources to take advantage of, your ability to serve popups will slow down. For: X' |! m* g1 B! Z
any type of hosting this is a bad thing, and especially while running PPV traffic.1 C$ t6 p4 D" p0 [- g0 n+ q! p( `) h
In the case of a virtual private server (VPS), everyone in the house has their own designated space
9 B* E' j+ U7 S2 h ]; R8 T, Sinside the fridge to put their food, and other roommates can't come into that space. The server is
4 B+ |* a0 U0 E( `& U0 [partitioned, so that each customer can only use a specific amount of resources at any given time.
& u. _1 C* X$ S1 {7 P& F cA dedicated server would be like having the whole fridge to yourself. All of the server's resources. e/ G$ f/ q. {$ e8 l
belong to you and no one else can use up those resources. This makes it possible to serve much more# Z2 \. g& p+ ~& o0 T4 m& ~) F
traffic, faster.
" J# Q) E, x% SAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.' X! |* ]. C7 D
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is# S) ?: \& M$ i
here:% @9 x3 k4 ~ A2 Z
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-! @" }) Z' q" |4 ]
VPS&highlight=hosting
* x' e/ J1 ~* [Dedicated-Hosting-vs Shared-Hosting2 _: ?+ d% Y) t+ |- H
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
* {; Z- W" h* r0 h; y! FHosting...Your-thoughts4 e+ ^% K4 u E) x4 M& e4 k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6" g5 ?. Z( K, L8 f: p. ?
Hosting Providers for PPV
/ p2 }4 v. |# N( G# M7 ]5 O1 VBeyond Hosting
& Q, ~4 r2 H/ P$ [& N, ahttp://beyondhosting.net/
3 d, r# F$ d& Q; j; tWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment' D! F- D M [7 X6 m, ]
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when$ c2 T' G! ~# z8 b' m2 `
direct linking with PPV. Also, these guys provide great support.9 l7 V8 t8 [% n3 n+ n0 t
Prosper202 Optimized Hosting
6 t! R# k) M2 ^4 E7 B7 N+ @http://beyondhosting.net/Virtual ... per202-VPS-Hosting/* N @. ~+ U) x/ R/ e
CPVLab Optimized Hosting" x% c% |9 V+ e) V5 P
http://beyondhosting.net/CPVLab-Hosting/
8 m' ~& V/ K' U+ c* ?( _0 y) {Domain Names for PPV
* a) ]* s: f& aOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is. ]# |4 e1 j6 t1 W3 O
where you're going to host your tracking software and your landing pages if you decide to make them.& F( M+ p( O, J' D6 z; A
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,5 i% F. T' V0 O4 {& B' Z
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
) y; w. D6 J. f- s7 X2 n.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
& z6 [/ q( l" G, Z8 V# g8 Gterm or build a whole website.3 Q/ J- w/ G5 W2 c+ Q0 i- P; |
After you buy hosting, a domain and get those all attached to each other, the next step is to install+ }8 u/ z& m) p) k% t
tracking software on your domain. This is really important, because it is necessary to track your
2 H m4 Z& r9 X' x% c/ Q6 {conversions down to keyword level so that you can optimize your campaigns. Without proper( ~7 `; Y6 V$ m9 B8 f
tracking, it is impossible to know what is working and what isn't.9 }7 S, e# [3 _# E. S' s0 E) D
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
$ e# r; H* k. Xis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
1 m5 e3 w0 g3 DProsper202, P( g; k, V8 _& w: F+ Y' Y
http://prosper.tracking202.com/apps/
! c) _% e1 G: v" F1 dCPV Lab$ W0 z, O7 G$ O0 |) M. p3 K
http://cpvlab.com/
! S& z6 m* R x5 \0 hCPVLab Help Videos5 R. u( B9 W% b8 r& A
http://ppvlab.com/oweiw/oiurw/vdm.htm& v$ \: o4 `2 w+ D' B
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
; A5 f6 c! x! ]& r8 q5 c+ F0 J5 sindustry standard.* b. w7 z* G) ]$ } I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7& B7 s( X/ d. [+ k: @$ P) r" b
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from% r% u! N, x. I3 ~- b
good support if you have problems with your installation.8 ?3 f% t! {3 \1 f5 |" [( ]6 x
Tracking 202
% v9 k! G! J" U0 yTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
3 a. ^/ J. s5 ycampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
# Q2 s( h, r- ]+ i7 l8 s* }/ s, yarea.
4 ^- T! F- U+ x- C( `If you choose this option, keep in mind that your tracking software, one of the most important parts of$ D* I8 l" T% t5 I: ?$ x
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2020 z. S4 i6 F) I/ V8 z% G, q5 u* \
interface, and their hosting.
?4 D. t& j3 d* Y& x* x, DAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
& W- B7 g% {. U' band targets which you are bidding on. Leaving this up to chance in order to save money could
1 A/ [. v% l/ \. T/ Hpotentially leave you open to huge risk if someone else caught on to what offer and keywords you3 u/ b: n0 a) X! T0 s9 v
were using.% G( n" K! B+ r; t8 r5 l+ S/ U; |
Choose An Offer. w1 w# b& s6 w$ Q& U/ q* O
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.& v1 F: ~- b( K8 Q) i! M
Lesson on Offer Selection% U0 N& i$ m8 R- d
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
# {$ d+ {" r8 M+ zIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
2 I. t# ^9 x! F0 O5 R" U" E/ cTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
: Z3 Q! b3 ^- e0 I; ]LeadImpact as the traffic source.. h/ l/ X* B/ o- @ k
Now the best way to learn how to put all of this together is to just get started. For some variation in: `5 t& J4 T, g7 v; r+ r
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked3 c0 R7 r5 l% k z9 z$ t
campaign.5 h# g ]# [0 O+ ]1 W
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first* R5 E. K! o5 B5 H8 D
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
4 \$ A/ h- O' L- }( o5 \ ^8 o9 ithat all traffic is accepted./ J, ~$ X% D" t# V0 j6 }8 V0 H
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
3 i* [8 ?9 k3 SThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can/ D3 C" y; |1 T H/ X/ D m" i
get creatives like banners or images specifically for the offer.
' d( D! D, V8 B. |* J% N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 85 R' Y( |( ~& ]' i- B
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
1 Y" i; E- W3 \track my keywords. Without doing this, it isn't possible to see what's converting.3 n8 S6 R0 }( c0 G4 _7 i
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:, T/ H+ V1 P& K" @" ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 92 l' U$ ]* K4 [
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the: k' n: T( V6 Y4 Z+ t3 O: B
bottom of the page:1 s" c, D1 k+ k3 U7 P' g
Next, I have to cut and paste this pixel into my offer at Ads4Dough.5 J* u0 Y; i- z6 ~' u
Click on the offer → pixels → Add a new pixel and this comes up:
5 D: Q1 O( H) G' P1 uMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
. U2 ~! F9 _) yfrom your software into the box that says 'Enter URL of image to load'.8 ^; k9 s6 W- p/ b; p
Once you do this, it should look like this:
" Q' Z2 o! q" ^, ^. \© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10) L, f, G. J6 K* |
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:& s7 j* H+ U+ \+ p9 r
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
( @. n6 H. d8 \Prosper or CPVLab.
- A/ ?0 m/ O) ^' Y
( w" w p2 |/ F( R" ?! G9 x |
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发表于 2012-12-27 18:47:17
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