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PPV GUIDE [PPV新手入门][28页]
2 d0 |* {7 \8 p; o; v7 ~5 h, c详细的请下载电子书！" E: l+ O2 Y4 _: f8 j4 F6 K* W8 Z
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/ M/ C; Z1 X3 y2 M9 ^; m
Newbie Guide
% e$ K3 l1 s1 v QPPVPlaybook.com
! Z9 X) V; o3 b) d% uTracy Shaffer* A/ S$ t( i9 |* v
David Ford
! C% K, E- r; l% v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1: Q7 E. T: ?* W2 x P$ V
Getting Your Mind Right to Start Affiliate Marketing
/ e$ x- I3 [/ N3 m/ \The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
, b& Q& {2 o+ w) e4 U! ^# j2 G0 _! jever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where) I% r! b- H' p: c( I ?& v( ]
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
1 z* H- |& ]. o% p& H; f+ j! ?with any success, these claims are laughable and far from the truth.
$ E' l4 b( j# U( a* q/ jAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
8 A7 E) k- ^4 W# q, vflow management. The main benefits are the low barrier to entry compared to other businesses, and
/ N$ @2 t/ J1 X- Q d: Othe ability for a marketer to be a one person shop and make an incredible amount of money with low
% G9 O7 p& ]6 l: doverhead.
( ?$ B, P! F! P$ r! x4 sThe winners in this business are the ones with persistence when nothing works, who know there's
4 ]& C0 z' q/ Z8 t, O; F7 u/ Lplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.+ y: D7 o- f+ Z. b8 ~
The cold hard reality is this: virtually everything in the space is changeable, what worked today can" Q j: Z( c a* n7 n1 l* P" ]
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
: Q& K' @% V$ I! w0 RMost of these things happen suddenly and without warning, and they all contribute to the amazing5 k5 d9 R' x/ a7 S
learning experience available to anyone with a few hundred bucks and the ability to open an
( c8 J/ a1 L5 gadvertising account.2 N+ E5 q9 a1 J! u7 ]
Your competitors are willing to work at this around the clock. This isn't a push button, instant business6 |1 Q! E- {) p4 i
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
6 v5 b5 \% s# zmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,2 B6 _$ k2 B' F' F8 f/ s
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.4 p* e7 M: `/ J' p& ^+ o! {
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you' q2 S" B! d. z% d& H6 e
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
: d6 f( D3 \2 B4 p; U1 Z6 Y( Ostarted building. X# a3 T5 @, r# M
Things you need to get started:4 H3 }/ R$ M7 a3 y( Q& f- c7 |
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
, E7 h- \- s4 {2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue): `! P5 u) ?2 v. A$ S. p
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic), R1 E- p$ g) f2 U
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
2 X# O' V7 h8 _: }5 EThis guide describes from start to finish, how to get started in affiliate marketing by running traffic) ?- d+ q/ k P* v. O: B
with PPV.
( g) w: t H% z6 \$ `8 R. FBasic Getting Started Definitions! K0 X3 Z6 Z$ c; g# E
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more. ^6 E& b& |+ {* h; X& {, U, A) n1 x
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main( p( O8 U' N9 I8 p" [" V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 27 F& n# |& Z3 I |: R; ~# a' S! [ F
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).& M: w& Z/ l$ U X- R, {
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
6 o% B6 b1 J2 A7 @# K: p$ oreceives a commission on that product. An example would be the Amazon.com Associates program,2 |4 s2 v/ k4 ~3 X+ j+ P+ h
Comission Junction or Clickbank.
; z: j( D% l; W3 N0 NCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes. F# P! b0 h# a+ j: N
an action like filling out a form, submitting their email address, signing up for a service or sometimes
3 b3 a" B2 j! b# H. P; n3 Z# }buying a product. An example would be Ads4Dough or Neverblue.
Y. ?$ r6 t% ^" I# BAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's( d. ^# T8 ^5 }& G y- Y
account, getting the affiliate approved for offers, bumping payouts and just about everything else
/ m5 k' U g9 b; q. O& b$ nrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager y3 b; T; W C
right from the start can really help you.
! c5 e; n6 r9 o& _PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served. X5 `* Y J5 x' H
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per, k8 U! W8 y; `! r) e( X0 [% Q
view, starting anywhere from .01 or .015.: L" N; \% b. |
In order to use this type of internet traffic, the affiliate can sign up with a number of different
, Z; J2 G. P: @; o4 xcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,2 e% Q( ~6 [# K1 f" {1 d
MediaTraffic, and AdOn Network.
. m9 Z8 m5 H2 k4 y, iDon't popups get blocked by pop blocker software?- p& I; m' i4 _" e! T! K; o# H& ~
No. Popups are served in a new browser window as if the visitor had opened the new window% L/ y1 W) _, D1 s6 f
themselves.: h) R$ B3 K0 t5 A: G1 G) r
How many popups get served to the visitor?5 [- i0 x, |. f1 u" I% B
The number of popups served varies depending on the PPV network. Some pop more frequently
/ g$ i( b6 H! C' B! F9 {5 L! C2 F. y(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
/ z: u/ i; w; @( Z6 f5 e! `serving this kind of advertising, so they have to toe the line between keeping their software
# g$ D2 ^" L6 y% M- ]8 G# _% Ydownloaded and still making a profit.* W/ D# H, l- V: ?, C G) b
Isn't this type of software bad? Why would anyone keep it on their computer?
2 F' {' o' a8 F1 R% f5 _No, this type of software doesn't harm the user's computer.
( {) h }3 m5 J' f9 H5 ?Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
5 t4 P5 C, { {" E+ i: _" X; Y& vtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
$ o2 H I6 Q8 {# \ a" ~! Lthat they can continue to have access to the incentive.9 j% N& Q8 [ R' V0 b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3 ~& J' J7 n1 \' q5 b! r
How to Get Accepted into a CPA Network
" l$ q% ?4 h8 [In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
+ u; I% D6 N5 pto start looking for networks is Offervault which lists offers and lets you compare payouts across
9 T1 }/ |! q6 {/ K Udifferent networks.3 m8 E J/ J+ o& p$ R( o
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
, x; h- S* B! n- P( ~. ?7 \' R) Happlication and be as specific as possible about your promotion methods. Usually some time after1 l* Q+ t- S! ]) {# H) i% E1 L
receiving your application, the company will call to interview you. The phone interview is a critical2 J, \5 j7 K+ c3 `$ T4 w
part of the application process, and most networks will deny your application outright if they can't get0 {6 d a) j+ y* x* [) M
you on the phone.
- {0 L# c6 M. w9 n n$ \; G2 AOften, the person who does your phone interview will actually become your affiliate manager after/ P% o* r/ K n* D* q
you get accepted, so it's a good time to put your best food forward.
1 _7 m8 f. a# Y3 s+ B' RYou might not relish at the idea of someone grilling you about your internet marketing methods over; w9 d. b* F; a8 N
the phone, but trust me, this part is critical. Have answers in mind for the questions:
- D8 a+ D6 y# U; Z1 ~( tWhat methods do you use to market offers?0 t0 D( y' V( E3 R: }2 e \: F
Do you already have a website you will be using?& v. [1 G) x! x4 `4 g" F
How much is your advertising budget? t8 O( }2 m: d2 W; k8 e! {
What other networks are you a member of?0 z7 [* C- s2 v
Who are your affiliate managers at these networks?
- J* y0 s9 f- l- ?Do you use social media (Facebook, twitter, etc.) to market offers?8 @3 M \3 J9 U# h
How much traffic can you drive?8 t1 z0 u$ f! p% R1 G
Do you have a personal recommendation from anyone who is already a member?
0 Y3 R: x' d! {* ^- ROnce you provide satisfactory answers to these questions, the network will approve or deny your1 R4 z) z/ \$ N% _7 C
application. If you get denied, just keep applying or call someone on the phone and try again. Be
9 V* u" p8 h; o Wpersistent. Also, getting a personal recommendation from someone who is already an active affiliate m1 n8 G) i8 y. r* D
for the network can be helpful.* x" z* o! p) H8 s+ I; U
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
+ r! T0 Z5 Q8 Y9 MSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network% D2 [+ `& a3 u3 z& H& W
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
! z; o+ Q& c. ~- U* `! S. Qpeople can open a lot of doors as far as networks are concerned.
' F2 Z Q/ ^; A) t i" UAfter You Join a CPA Network
" A6 E2 ]7 g4 P4 g0 s0 ^Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
/ H8 G8 K \4 ?; Q. H; Band make an attempt to get to know them a little bit.
3 _; i+ ?) s" aFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
7 q6 ]. k) P: u9 s$ z- I$ f9 M! D- Wweight in gold. Start feeling them out from the start and try to get to know them. Once you get' f& t" c5 t* e0 W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
. R! F' I3 _5 k: x3 Jlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout4 q [7 `% ?2 K! f/ \- f7 W/ N
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
& |, J! h, n) I* f2 femail.- W3 _1 X7 m2 d) c
For more helpful info about dealing with affiliate managers, check out:
- Y [# N! k' g8 F3 @4 {( Mhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/- V5 _4 U5 Z6 h. ]4 [3 l0 B
http://www.mrgreen.am/affiliate- ... iate-managers-want/
4 p, [) U3 _1 Q) S o. v9 [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 59 f. D* T% ]1 l9 G* p- j
Set Up Web Hosting
) y0 g! \, Z7 i1 S9 }Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
7 I$ x: n8 k0 ~, f* l( N: Habout internet hosting. In general, you get what you pay for with hosting. When you use a shared
[! g& a( n; ghost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
: [; S8 i, ^/ k! ?, m! w }whoever else is on the same server as you.
, |" s2 \$ k8 Y8 B' ~Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
9 K6 [0 ^3 K# y; G& O; i( @enough that the visitor can't close the window before your pop up is even shown. You have about 3
{) e# C) ^8 Z# k! ]. Xseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
9 i; c. P( @1 U2 S# J2 [* mTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
. [$ Y: S! H, F$ Ohouse full of roommates (hosting customers).- k5 x4 F4 v7 b; Y0 p. y! x# c- F8 C
In shared hosting, this is like having roommates where everyone has no specific designated area inside
& [( O4 W8 J. h- [- S+ Kthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
9 ?& w s+ K% Q& s1 Jfit.
* o# A. O( ~4 Y2 T; P! N/ xSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
: F% g! l1 n" S3 n' ]! N* ]; I/ Vthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
: q& H# ^/ i0 k G+ btheir food. Everyone else's food in the house has less space to take advantage of.
1 j+ [3 V3 [' E& L7 d# \If you have less server resources to take advantage of, your ability to serve popups will slow down. For9 V, {- }$ g3 E4 L# v4 j3 a8 }
any type of hosting this is a bad thing, and especially while running PPV traffic.+ K U! L5 z6 J$ M8 t+ R
In the case of a virtual private server (VPS), everyone in the house has their own designated space& C9 U0 r" A- c3 |- }0 c0 P
inside the fridge to put their food, and other roommates can't come into that space. The server is, n" [( L" a. o) A7 m5 I7 ~$ w/ D/ s
partitioned, so that each customer can only use a specific amount of resources at any given time.
1 H" b9 \1 C% O3 BA dedicated server would be like having the whole fridge to yourself. All of the server's resources9 z+ l& c: O- @
belong to you and no one else can use up those resources. This makes it possible to serve much more
6 g" `4 i$ c. F' {traffic, faster., ~' A- B ?0 Z) Z
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server. D% |( Z; V# i( O c; c
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is2 I/ V- T8 I& b3 K l
here:8 e [+ B! { D# f( r4 W
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
+ }% ?0 i/ @/ hVPS&highlight=hosting' y0 H3 g3 ~8 `
Dedicated-Hosting-vs Shared-Hosting
& H; r6 m( m* qhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
! j: S* M/ g2 K: _. W ^Hosting...Your-thoughts
* v" Y' V! _& K6 n; \5 S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 67 Y) N' t) Y. {# g' A' E
Hosting Providers for PPV3 d, o! c% G2 m) I9 T% c% K" X- h+ [
Beyond Hosting, j0 \! D) Z5 m9 p( E. X
http://beyondhosting.net/, \" h$ p, u$ p4 i. n7 `
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment& H7 b$ r- Q P
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when( i5 s* Y! e2 _8 z8 V! D
direct linking with PPV. Also, these guys provide great support.) G7 m3 K5 f6 ?, r q
Prosper202 Optimized Hosting" [/ o) f2 T2 q% E' a
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/% E! y5 k% \( Q" J* f
CPVLab Optimized Hosting x* ^! F+ |4 |$ s! ]& |1 s
http://beyondhosting.net/CPVLab-Hosting/0 u1 g6 o N* m3 J7 w: ]6 @
Domain Names for PPV- i& K! H5 t& }+ Q- H
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
: ~; `9 l" \ w: C9 o- swhere you're going to host your tracking software and your landing pages if you decide to make them.
8 E% v0 }8 M" Y) w4 m! w: }1 dOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
6 F! p& B4 y I0 d- M5 z0 ibland one is fine to start with, to host both your landing pages and tracking software. The .com,: L) q9 {- ~9 a7 f ]6 N. Q/ X8 j
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
* N% o7 ?8 J1 `9 D, Iterm or build a whole website.2 I+ L* b0 [( y" w3 N
After you buy hosting, a domain and get those all attached to each other, the next step is to install
& ?& A$ X& j! U5 x7 Vtracking software on your domain. This is really important, because it is necessary to track your
% [" P `: U8 h% T5 lconversions down to keyword level so that you can optimize your campaigns. Without proper
* e6 T5 W) e+ `/ v5 ^tracking, it is impossible to know what is working and what isn't.
& b$ m7 g1 k3 Z8 S& O+ @+ Q" KTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software v9 H' d- k: H7 t! c9 c- ^
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.) ]2 v9 |% V8 k& ~+ U A
Prosper202
L0 ]6 t6 c5 ^http://prosper.tracking202.com/apps/
* d" D5 a# b3 B) W, O/ c/ j* d2 qCPV Lab
# |4 H% w2 @* l" D: ehttp://cpvlab.com/
. c( w! c) | m# GCPVLab Help Videos
9 _9 X* k z8 }" z+ o. j& E, zhttp://ppvlab.com/oweiw/oiurw/vdm.htm
f+ z; p: t& S9 u% bAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
# }7 b# Z. x6 T& q8 J9 Dindustry standard.! }4 I- Q! R9 B: C2 C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
/ v+ A% a6 z' a7 R2 N( p: LCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
$ q/ x% z% I# lgood support if you have problems with your installation.
* j# J* q/ h( @5 n% }* h5 Y& A1 UTracking 2021 R: G) k$ H# h5 |4 n
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your2 I$ Z1 z# {4 k* H6 ?$ q. u e
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
. ^* _: r$ E/ C5 b* x7 ?area.
/ |4 e( q$ ?/ [8 } t7 E3 V1 r$ Y8 AIf you choose this option, keep in mind that your tracking software, one of the most important parts of
, `5 T. b2 E% X2 ]your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202) o( X; m: E6 Z) I2 b+ }
interface, and their hosting./ N) T8 D: [" |( ^9 H
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
$ s6 I! k# j' O! oand targets which you are bidding on. Leaving this up to chance in order to save money could
' d" l Q3 b( K( Y8 y7 i; Xpotentially leave you open to huge risk if someone else caught on to what offer and keywords you! X o$ m& O1 C4 C3 F2 ?
were using.
/ d M) ?* X AChoose An Offer
/ F. P9 e' d8 V- E8 PNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
5 O( X0 S8 l' P5 _Lesson on Offer Selection1 U6 O; ?& ^7 y1 p3 ]' D
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
& n1 N6 L7 @! S; J0 w' p8 WIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
8 F; |/ m5 A. D/ s2 y$ dTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
% W2 x+ ~# s# O! k% tLeadImpact as the traffic source., u) h- v* V' e! t% b
Now the best way to learn how to put all of this together is to just get started. For some variation in5 B/ V% y' F7 i. W8 P: h# q- d
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
; l6 G* m" S' ` I! V: F% M3 ncampaign.
7 F. k. D+ e XWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first! o; I" A, Q3 K" I7 ~6 e& H/ ?3 V
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says$ O0 U, x" `3 [- f
that all traffic is accepted.
0 Y7 Z6 M, V' o% ~! B! }" F, H% jFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.; k1 U* ^( U: ]
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can8 J8 r A3 G& E( ], k/ ]
get creatives like banners or images specifically for the offer.: C4 P) a' T3 }4 W% |' `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
) q+ n* L$ a& s: \' ~, r6 IBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
. M6 `8 K+ J; Ttrack my keywords. Without doing this, it isn't possible to see what's converting.- S& Z4 W6 q# e
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:6 [' K+ e9 Q/ I8 ^' B% L* T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
- T1 }2 e ]& F, }6 s9 FIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
* d/ a. F9 [$ e( ebottom of the page:
2 [5 f" B, r9 `Next, I have to cut and paste this pixel into my offer at Ads4Dough.5 i2 o7 g" k6 D% l- l. y; r, N% J
Click on the offer → pixels → Add a new pixel and this comes up:
x. E* `9 d; L' SMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
+ j" R' |% X+ l' ^/ u5 R% G/ k* z) hfrom your software into the box that says 'Enter URL of image to load'.0 _- B2 J+ S* R2 v2 F
Once you do this, it should look like this:
M7 V e( M; p c. Z' V/ A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
?3 o5 d Z6 |4 rClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:* y% q: B2 S& v5 K5 }
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
# }, v+ ]3 O. ]5 Q7 p' z8 H. ]Prosper or CPVLab.: \7 y, h/ q1 A3 Q% k
# S q; Z5 ?! F. i
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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