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PPV GUIDE [PPV新手入门][28页]
* ^8 c; k. r/ m9 x7 Z; `2 x详细的请下载电子书！
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Newbie Guide$ K6 P5 o( v' c$ p
PPVPlaybook.com# U7 P- B8 Z6 U7 k
Tracy Shaffer
( \. z9 `1 h: K2 x7 I7 ~4 {David Ford% ^5 o$ t# [2 J7 a/ l3 v# Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1/ s0 C$ U1 N' s4 W+ a% Q
Getting Your Mind Right to Start Affiliate Marketing- }9 C4 K6 h( d# _ H v4 W3 l
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
% X4 b5 h# L9 }! f3 uever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
# O' o: W# _# a& ?3 V' e7 V6 f; Eyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
+ h' t% E9 j# f1 ywith any success, these claims are laughable and far from the truth.
! H) @. i7 q1 e1 M$ F- M: NAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
# w- t; _2 r8 L) Hflow management. The main benefits are the low barrier to entry compared to other businesses, and
: ]0 N9 Q% W3 L3 @1 Fthe ability for a marketer to be a one person shop and make an incredible amount of money with low( V1 ~$ L5 j, K9 V; I! [; G
overhead.
1 A& A4 z Q2 `The winners in this business are the ones with persistence when nothing works, who know there's
% Q, Z$ Z6 y0 c6 x5 K* Hplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.7 T; [$ M/ a% y) \4 a
The cold hard reality is this: virtually everything in the space is changeable, what worked today can! `3 P3 Z' E R$ k7 C- u1 g& c
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.7 o; w+ J& y# n, R
Most of these things happen suddenly and without warning, and they all contribute to the amazing
) J: k3 G" |0 l. _1 q5 c' Hlearning experience available to anyone with a few hundred bucks and the ability to open an/ F, b w% @+ L
advertising account.
% a4 y* c0 X5 _: J8 I) ZYour competitors are willing to work at this around the clock. This isn't a push button, instant business
X# Y/ G$ b' Q* Uwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet1 S! y+ S3 B# b
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
9 D4 e0 C" y5 I! Y. Ktrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
: ^" t1 f& d T! \With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you% w1 m+ c% T/ f' l
started building PPV campaigns right away from start to finish. With that said, time to jump in and get) Y0 Y1 z: S+ y$ X8 L9 r
started building.
6 X B# j. M4 a. v3 n. k& yThings you need to get started:
0 u2 V" S) u' f. P3 [1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)$ I: H) q; h2 m3 {
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue): U. m0 V( c& H) e. p J/ r7 C) X3 L
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
4 I& {5 ?* x7 m, W! O ]4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)2 |" s% n9 [8 ?" M( v
This guide describes from start to finish, how to get started in affiliate marketing by running traffic. w: G2 c( Y; |* x& P# I! T5 \: \
with PPV.
& l7 P5 |1 A, T/ e0 P" }Basic Getting Started Definitions
* h ?1 Z8 U3 HAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
4 ?5 f! r% X6 C3 Z/ A! Laffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
d8 s7 a% x$ p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 27 f4 a, D) l& L! A% i
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).* q' ~' M! @7 J6 E) M
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
0 O- I) o; j" E& [receives a commission on that product. An example would be the Amazon.com Associates program,
! y% {- z! O2 _/ X! @! MComission Junction or Clickbank.* f" N# L$ Y3 r( K/ a0 B
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes; ~: B1 L2 S) a R6 x+ i- @9 Q6 o/ h7 o
an action like filling out a form, submitting their email address, signing up for a service or sometimes
& q( \' `6 R; L0 z6 Cbuying a product. An example would be Ads4Dough or Neverblue.
( T! m U( h ?% S7 e1 yAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
* h9 `# m, Y6 R7 L4 aaccount, getting the affiliate approved for offers, bumping payouts and just about everything else% ^" l) ]! ~( G9 a' F
related to an affiliate's account at the network. Having a good relationship with your affiliate manager3 o' \% s4 s$ j
right from the start can really help you.
1 n4 r5 c9 Q% |. m( Q) P" {PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
4 g7 c; D4 X+ e! W0 i) `1 r/ ?in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
5 G: Q: l! n3 s" h/ Z6 r7 a3 Rview, starting anywhere from .01 or .015./ }1 O+ q; ~$ U# ?$ }
In order to use this type of internet traffic, the affiliate can sign up with a number of different6 }6 T% e/ a4 c( v8 Z2 t
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
4 g6 [) q# L2 x) uMediaTraffic, and AdOn Network.
3 }. L! X* Z8 Z9 BDon't popups get blocked by pop blocker software?5 j3 z! n( J2 N- y6 ~
No. Popups are served in a new browser window as if the visitor had opened the new window2 R' A" z8 J$ q: Q, f1 T. c
themselves.
! ]4 w( o( Q1 H9 v; w" kHow many popups get served to the visitor?
( j9 e( o; o! Z+ M1 U8 d7 [The number of popups served varies depending on the PPV network. Some pop more frequently! q! H* r' o. i
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
* o% |7 d/ l" x* }& B8 D* nserving this kind of advertising, so they have to toe the line between keeping their software% z! ?7 C9 q4 {' N; ^
downloaded and still making a profit.- _, W4 W m7 ?2 |) O- x
Isn't this type of software bad? Why would anyone keep it on their computer?: {; w, ^9 V+ E9 y
No, this type of software doesn't harm the user's computer.' H4 }; s( q1 ~; F& t& J1 l
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
6 l2 J m$ U7 ^# t% t2 ftoolbars or videos to place the software on their computer. The visitor keeps the software in place so2 u+ K; b2 _2 }% j( @- v* f S3 @
that they can continue to have access to the incentive.; {) k3 U1 Z+ d9 w& I# \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
3 W. H6 z+ G! }/ F9 q! @/ f( GHow to Get Accepted into a CPA Network
( o- T. }& F% n, A# p( q1 lIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
9 Y' L( f3 A0 ~5 K$ s* Z2 ?; Ato start looking for networks is Offervault which lists offers and lets you compare payouts across
9 l, ^: M/ l+ \. G+ n) f+ Ldifferent networks.# ?. j. h- ^9 l3 N
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)1 g& s' U5 M5 Y l7 S3 @
application and be as specific as possible about your promotion methods. Usually some time after3 A: N/ N0 `$ h* K# p* Z! i9 a
receiving your application, the company will call to interview you. The phone interview is a critical5 F6 b! D# F4 r8 S' ?
part of the application process, and most networks will deny your application outright if they can't get
) ^- ], t, e! {you on the phone.- g6 j9 M& T+ n( L0 c
Often, the person who does your phone interview will actually become your affiliate manager after
" `, _6 H4 ~7 P2 O0 G6 ]0 [3 k: f0 wyou get accepted, so it's a good time to put your best food forward.* P4 M- J& [" Y' u7 i* Q
You might not relish at the idea of someone grilling you about your internet marketing methods over
1 S- o/ g( p8 q4 S, Ithe phone, but trust me, this part is critical. Have answers in mind for the questions:
# ~' w6 [2 ^! }' A4 w5 }6 C# h/ IWhat methods do you use to market offers?
' p! b8 }# y6 h5 l' \' [Do you already have a website you will be using?
' A# y7 n7 s. ?) r" f/ ]# Y2 R9 BHow much is your advertising budget?& C) T- u8 @4 l/ Z- t
What other networks are you a member of?
' h1 q# ~2 S8 E( G+ QWho are your affiliate managers at these networks?6 j# Y: E- x6 R3 P( c* u, |
Do you use social media (Facebook, twitter, etc.) to market offers?" w2 z4 C$ P& ^8 a! K
How much traffic can you drive?$ `5 K3 N0 g' A5 Q, G- I# G" k
Do you have a personal recommendation from anyone who is already a member?( Z2 G/ t) n$ _- A
Once you provide satisfactory answers to these questions, the network will approve or deny your
S3 z' t+ G$ B0 \( [+ a; C$ T/ u. Kapplication. If you get denied, just keep applying or call someone on the phone and try again. Be- x1 \- f4 i& q1 D
persistent. Also, getting a personal recommendation from someone who is already an active affiliate% P9 l5 R e7 x7 p- B
for the network can be helpful.0 h. T6 i$ H0 G' F( r
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
3 N: c1 V4 _' R+ q$ V! bSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
5 [ f' x% ?& ]$ E d3 w7 `* J. Yowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
& u4 S0 F" M5 I( t9 gpeople can open a lot of doors as far as networks are concerned.
) P4 ~0 f; G1 g T, F1 IAfter You Join a CPA Network
8 t" r @7 F9 m6 P5 Z8 [Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
; |& J4 z1 \, E. W% O& Qand make an attempt to get to know them a little bit.4 H, j" Z, W/ R2 \( x
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their/ g: c9 n* H7 V V8 Q
weight in gold. Start feeling them out from the start and try to get to know them. Once you get9 U& g& L W" A3 L( t% Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
# A8 p- f! V0 y' d0 }/ c, N! Xlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
# c$ d" h- ?8 O1 N& G" l# |8 gbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus3 T# c! T" T+ C3 v; \7 q
email.* E8 t2 M0 E- _; @6 A/ ]
For more helpful info about dealing with affiliate managers, check out:
! s6 W! V; T" [http://ppvplaybook.com/blog/musi ... -affiliate-manager/ i! i4 ~: U) y( F/ }# }
http://www.mrgreen.am/affiliate- ... iate-managers-want/
J0 X3 A& S3 r) @2 O- g7 r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 53 R6 V% y, W- E2 Z* B
Set Up Web Hosting
- b' t) _' h$ n Q9 Q& ^Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
! ^9 s+ Y f ?5 Y# b8 i- iabout internet hosting. In general, you get what you pay for with hosting. When you use a shared$ \7 e" D1 y3 r* ^$ Y0 {5 ]- w
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with/ K. A$ b! M: A: P
whoever else is on the same server as you.$ C. j4 E9 j5 A$ {
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast( q6 E# K2 W" X! t+ }6 X0 V- @
enough that the visitor can't close the window before your pop up is even shown. You have about 36 \4 r$ j; q' s5 b- [3 k3 ?; @
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
/ _: ?, G z- I, OTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a- i- _% @7 y& R: g) @
house full of roommates (hosting customers).
; f0 |; M1 P% aIn shared hosting, this is like having roommates where everyone has no specific designated area inside
; d/ y0 m7 w4 W0 Z f) `4 o" {3 jthe fridge where they are supposed to put their food. Everyone just jams their food in however it will1 `* s& P4 U# @3 A
fit.
/ u1 @3 _2 _* O4 U1 MSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
4 {; G e, j0 u! i- Sthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
: F* H8 P. N* b/ Dtheir food. Everyone else's food in the house has less space to take advantage of.7 ]1 o7 ~( _. `, C
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
+ j9 X6 O/ V: `any type of hosting this is a bad thing, and especially while running PPV traffic.. u( l# R8 K, O# h
In the case of a virtual private server (VPS), everyone in the house has their own designated space
( }3 s2 u+ p' P6 G. M- Vinside the fridge to put their food, and other roommates can't come into that space. The server is
3 T$ a. e) l8 Npartitioned, so that each customer can only use a specific amount of resources at any given time.5 T9 j/ f. c" |1 S6 n
A dedicated server would be like having the whole fridge to yourself. All of the server's resources# h% w( E: ^1 E+ x$ K
belong to you and no one else can use up those resources. This makes it possible to serve much more
3 V. G, ~! {& Jtraffic, faster.' d; Q" [( J1 P, O' ?% J( ~9 V
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
/ G4 A7 Z. }7 F: a1 u6 fAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is9 o# _/ m" Z8 T
here:
2 t3 d1 @% ?- r# o4 H$ S' xhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
1 [7 F3 v! ^4 }3 O9 c! ~) G3 \VPS&highlight=hosting
. X; F# n' [, V/ E! Y0 G/ WDedicated-Hosting-vs Shared-Hosting
( Z j! |3 x% G: w6 x) V whttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-. A d8 o7 h9 i8 c6 @ h: }4 l: p
Hosting...Your-thoughts, a1 e! G, L) n8 V6 P: e- R$ Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
: O: }$ H/ A* f+ `" ?1 MHosting Providers for PPV: N, c# B5 W* H. \
Beyond Hosting
( x8 Q3 `! K4 Chttp://beyondhosting.net/" H+ D" W Y, z# ?9 q
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
5 @4 h2 @- {4 ureceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when$ d5 g% V: u+ ~, l% Z! {! y
direct linking with PPV. Also, these guys provide great support.
H4 q/ R- A1 m9 c3 KProsper202 Optimized Hosting3 V' @, X- \7 K9 V
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/5 y# z0 g1 t5 v1 F, z% B
CPVLab Optimized Hosting' Y# @6 K2 y) r* R
http://beyondhosting.net/CPVLab-Hosting/
5 R, W; {, R5 h3 hDomain Names for PPV5 c; T4 d' \# q" X' G( l4 O
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
+ J% n! }% }0 J; F$ m5 ?$ vwhere you're going to host your tracking software and your landing pages if you decide to make them.! H) f/ k; W1 }: `' A, l$ d
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
" h6 F" z1 c! {9 O' g) d* ubland one is fine to start with, to host both your landing pages and tracking software. The .com,
* A. G$ p9 n5 ^ e( p.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a' b" E& U- b8 }+ Z, j w8 o
term or build a whole website.6 q! x8 \% o' n* F- \
After you buy hosting, a domain and get those all attached to each other, the next step is to install
% y' m: V* D6 @/ A7 e8 ~# Mtracking software on your domain. This is really important, because it is necessary to track your$ g7 w* x7 N1 h
conversions down to keyword level so that you can optimize your campaigns. Without proper
' ^. p8 y, h5 j' Ttracking, it is impossible to know what is working and what isn't.
. Z+ o; T2 l% D: W0 Q" aTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software# y2 M0 k. D& y
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.4 l( i( i0 F: \; C' d4 ]
Prosper202
9 ~7 b, a/ U6 h h4 h2 C3 \1 Ihttp://prosper.tracking202.com/apps/$ A' F$ {/ X' v, k) P1 f: V/ l9 N
CPV Lab
" ^+ a1 s. r' M. e2 Q" ~. v- v) jhttp://cpvlab.com/9 ^# @8 j) w1 \
CPVLab Help Videos
8 @& Z5 K$ b' }' Q; }! Fhttp://ppvlab.com/oweiw/oiurw/vdm.htm
$ Z/ {! _& P( E! E! OAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an. u/ K0 R% J6 q! |
industry standard.3 B2 G: {$ P, G" K6 \9 ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 77 _6 p: B% {6 C' }, b
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
1 l2 c6 y+ T; K1 J9 |good support if you have problems with your installation.
( B4 o0 Y. U; A& yTracking 202; y! \# L- W9 A+ ^2 N7 Y
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
! p# E8 k3 t7 m& `* Y+ K9 S: x7 |campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
0 r) Z5 t; H6 marea.
0 s3 h* d; W; i1 g8 GIf you choose this option, keep in mind that your tracking software, one of the most important parts of1 `) o# l/ H/ p$ d0 Z, ^& w
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202: _6 m" r8 t0 k7 F. L
interface, and their hosting.
2 j( B0 f; `( ^Also, your tracking software reveals the most critical part of your campaigns- the converting keywords7 M4 q, d5 |. O
and targets which you are bidding on. Leaving this up to chance in order to save money could
% v! l) ^. y5 ]. ]& A: vpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
# y+ D) n# g( W( k; R& n& S1 ^2 cwere using.) G) B/ T* k# U' r' E
Choose An Offer- G4 e* N4 o; d/ O1 j& P# P7 o" w
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
5 `6 E/ K( Y8 Z" Y; @' J0 Y0 w! g! _Lesson on Offer Selection
- @7 z* |+ a& R `( v+ e- d' _http://www.ppvplaybook.com/forum ... on-Selecting-Offers0 Z; I2 ]; z7 l6 Y, ^$ o$ n, Y
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
$ U2 ?- {) w1 f' E- iTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
# P' |& h; ?5 S% d) V5 lLeadImpact as the traffic source.+ O- _0 k/ s( ~: s
Now the best way to learn how to put all of this together is to just get started. For some variation in
% a2 [* M. M3 M2 |( |3 X' lthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked+ Z9 `+ l0 |4 X. z" R# a
campaign.
9 ?" ~+ g7 |) MWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first# L7 h/ e" O! K; D f0 {# l. q
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
$ O/ S' _" K% x, Xthat all traffic is accepted.
* N2 |6 a. d0 b" o- A& T$ yFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
' |* s7 ~ x4 s+ q2 a, J" LThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
- c+ s- g6 |' j( O/ z; L$ p8 ?# Yget creatives like banners or images specifically for the offer.
* m7 U' A2 b( `! C) m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
% e- V( T+ {# U# HBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can; ]( I( l1 p( R/ {% Q, S7 U
track my keywords. Without doing this, it isn't possible to see what's converting.
$ h$ f& y3 B% @7 |/ TIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:7 Z& B+ ^" _4 {( R+ l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
- D/ }* ^# F/ F% G( Y, OIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
+ ^! n! q. J, P' c- Q" R- Ebottom of the page:, x! ~( u. t) V* w) J
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
! F& O6 w8 {+ u- ?0 t5 _& ?Click on the offer → pixels → Add a new pixel and this comes up:
8 E) h) y% U6 B2 s4 [" W" WMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL/ D5 q5 o2 M* {9 Q+ S
from your software into the box that says 'Enter URL of image to load'.2 t+ q* T& v. g) v% a
Once you do this, it should look like this:6 H5 P1 Q$ E$ R6 z/ F. R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10! g/ V, ?( h6 L1 X( \" M$ T2 Q
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:4 W! V6 W8 f3 ~5 R( u3 ?1 B& Y. `
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
; U; \( B# D, T' n( CProsper or CPVLab. l" I8 k/ z9 L# Q; J% B
' s9 a7 x+ M4 a- p( w) O' t |
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发表于 2012-12-27 18:47:17
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