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PPV GUIDE [PPV新手入门][28页]
: A4 E" b! v, L. N; m详细的请下载电子书！
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+ S) N" K+ G& s! n4 M$ e8 {Newbie Guide
1 `: `( N; b' }+ |9 ~- H$ t" b: S PPPVPlaybook.com
y3 @" z; S9 t! k; V! X% KTracy Shaffer
. j" |/ J7 z# i7 O/ B6 U1 {" ADavid Ford3 V. U7 P! [9 Q) f( d* P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
# g7 r! k; p) S1 M) fGetting Your Mind Right to Start Affiliate Marketing3 l2 s& Z( c2 a2 }" w7 W c
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
) ?# G8 W( q5 y: \* V( hever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where/ A6 u; o+ ^+ Z3 [) i& @* [
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing$ E: ^0 e0 _4 \4 N7 t
with any success, these claims are laughable and far from the truth.
! P \* g5 g, B: mAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash f \1 G, {! d, H, r
flow management. The main benefits are the low barrier to entry compared to other businesses, and
; S! Z6 ~: v# V2 P# W. R0 C1 ethe ability for a marketer to be a one person shop and make an incredible amount of money with low
6 c; U1 Q% X. z2 n( {% E. G' woverhead.
# Q' d1 ~# m* P6 FThe winners in this business are the ones with persistence when nothing works, who know there's
: t. H4 [+ o/ c) G( d# f3 C1 dplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.) F" }7 h1 ?8 ]
The cold hard reality is this: virtually everything in the space is changeable, what worked today can" c6 W" h$ H$ ^3 \
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up., `7 N/ \$ E) _, U% I$ `/ w
Most of these things happen suddenly and without warning, and they all contribute to the amazing( [4 W! ~: D' ^
learning experience available to anyone with a few hundred bucks and the ability to open an1 @0 l9 Y9 c) O2 |
advertising account.
4 e7 {* @. D/ zYour competitors are willing to work at this around the clock. This isn't a push button, instant business
) |+ ~% U- k+ pwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet) x2 d& Z8 g4 }, G( c& K; n
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
% \% ]& e. q- J4 strying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
' p5 S5 y* ?# H: }0 f! O, vWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
% l6 \2 a7 r) P1 U1 Q i& b0 x; kstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get# Z0 {, b9 f. t8 w( d, g# C6 _0 g
started building.
$ k+ ^" i* e; j. s; ]+ ~" [9 \Things you need to get started:/ d5 a$ J1 i+ _1 \) P
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
S/ z+ O; w+ W0 T2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
o" N( t P8 X. X3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic) | e- k% ]) K" ^% g/ X
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)5 x4 e; c3 f) H' u1 y
This guide describes from start to finish, how to get started in affiliate marketing by running traffic0 A) Q0 R, Q9 z
with PPV.) k% u1 |: [, c
Basic Getting Started Definitions, v) [- B) t( S5 B7 W
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more! C: j% V6 a$ T. G3 V( q" m! o
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main" F# _* y9 O& n, p6 ]+ Z, l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
4 J4 M) x" S" ?( l/ htypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
5 K, g! c- i/ X+ f" h' u6 {0 S9 FCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
4 p7 d1 I) f/ B3 t8 hreceives a commission on that product. An example would be the Amazon.com Associates program,- R# F4 g/ M* n% x# @9 A
Comission Junction or Clickbank.
\; N r1 R! o: F4 iCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
. R+ ]1 n$ Q7 V/ O5 r- q0 f% yan action like filling out a form, submitting their email address, signing up for a service or sometimes% x2 q% I7 r" N6 B! e( K1 l
buying a product. An example would be Ads4Dough or Neverblue.
" b1 U- S# j4 C3 P0 x3 b" uAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's: @ R) F- Q% m* N: x0 ~
account, getting the affiliate approved for offers, bumping payouts and just about everything else
; F9 i6 P8 D5 t5 [2 |2 _! Rrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
/ D9 T) ^3 [+ ] D/ c3 J% s4 sright from the start can really help you.
3 J w: m# d0 f- L1 T/ OPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
Q% O: y6 I0 ^. T' J7 yin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
% O+ \- x! [) j( e9 C1 Kview, starting anywhere from .01 or .015.0 |! u. S/ F" }
In order to use this type of internet traffic, the affiliate can sign up with a number of different
1 D4 @( a9 {( c7 ]& i# T: _companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,! L& N$ f" a2 D$ v+ u
MediaTraffic, and AdOn Network.
: m* X [3 x: `; Z: tDon't popups get blocked by pop blocker software?7 O- ~) |/ r4 u+ C
No. Popups are served in a new browser window as if the visitor had opened the new window: D2 f9 k" O. z$ q& D3 X
themselves.
/ O ?* r) h. ~. q7 }- bHow many popups get served to the visitor?
. z" Z$ q/ c3 ~2 WThe number of popups served varies depending on the PPV network. Some pop more frequently
) m; K( C1 w# z# o- }% A q% M9 I(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
/ S! }7 v6 |1 T4 i, Gserving this kind of advertising, so they have to toe the line between keeping their software
9 c: T4 U% z9 j3 n& s: E1 R( R/ Cdownloaded and still making a profit.
8 F* j8 h: D( uIsn't this type of software bad? Why would anyone keep it on their computer?
- k5 Q& V+ G& w9 Z9 u' L2 ^3 p8 dNo, this type of software doesn't harm the user's computer.+ i0 u8 h6 G" i# W2 k8 H
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,: H2 c8 {. b. z1 g( k% m& X' @
toolbars or videos to place the software on their computer. The visitor keeps the software in place so# E5 y9 a5 F' x: C
that they can continue to have access to the incentive.
- L$ E3 L3 _& [* S% P& d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
" k0 m$ _$ L, |6 {! \) }) \! z# JHow to Get Accepted into a CPA Network! h! l2 u2 P2 ~% c
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place: |4 A s, q u) }. P5 y5 y
to start looking for networks is Offervault which lists offers and lets you compare payouts across2 |( y7 g2 U t+ C8 v3 ]
different networks." Z6 v5 ?6 h( c* d$ N5 l! b- `
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)# y q2 ` l5 w: P! j
application and be as specific as possible about your promotion methods. Usually some time after
. e( X- a( ]* c$ s* F! ~! C; Qreceiving your application, the company will call to interview you. The phone interview is a critical
* u5 N1 `0 y3 b5 Mpart of the application process, and most networks will deny your application outright if they can't get% y3 ?4 x0 a3 ]# n0 h: h) ~: a
you on the phone.5 ]' N9 c. p# l5 U k. ?! @
Often, the person who does your phone interview will actually become your affiliate manager after
9 {9 L- @$ e* n2 L$ p: E: a2 lyou get accepted, so it's a good time to put your best food forward.
m' U( w8 A, q: m6 c3 sYou might not relish at the idea of someone grilling you about your internet marketing methods over" c, `; {4 [/ q" I' J
the phone, but trust me, this part is critical. Have answers in mind for the questions:* ]/ n( _4 J H) t4 Y
What methods do you use to market offers?8 l! D W" j# w1 P* V+ M
Do you already have a website you will be using?
{7 A' k& Q' ~, I5 P G- q/ p# `How much is your advertising budget?$ I. c+ X( }! ?* R# b! N+ N
What other networks are you a member of?
' ^( K, H- r9 i/ G0 Z9 Y) kWho are your affiliate managers at these networks?
: g- r* p% W5 \" eDo you use social media (Facebook, twitter, etc.) to market offers?& p, U' y% w; f: o# Y. j* R
How much traffic can you drive?, {: r2 {) S d: ]
Do you have a personal recommendation from anyone who is already a member?1 Q8 r2 j4 b* C
Once you provide satisfactory answers to these questions, the network will approve or deny your
! X; y1 U* `6 n& ? Gapplication. If you get denied, just keep applying or call someone on the phone and try again. Be% F& t- e, M8 ~
persistent. Also, getting a personal recommendation from someone who is already an active affiliate; L* z5 V/ Y; I; {! Y2 D
for the network can be helpful.& |- C" y2 J6 A. l1 q: e0 ?
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate( e6 _' @) ^% S
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
9 `1 X, o$ d; x5 ]3 b$ Zowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
5 v% X7 \2 W, d0 u1 ]people can open a lot of doors as far as networks are concerned.: L/ O' _6 \0 Y9 @9 ]( I. G/ c0 a" \
After You Join a CPA Network
) w! d2 j- X# }9 jOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager3 M6 S0 Q. Z, e4 t% x/ q+ o, a Y
and make an attempt to get to know them a little bit.
# E8 X0 u8 K3 ], I. d% Z, xFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their: D7 {' P: [ X9 v% g( b+ U
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
5 y7 w1 n1 C7 j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4: ?2 a% A- y$ ^: B& q) I
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout8 p: ?/ K5 ?- G8 u1 H! H
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus4 o5 [* [9 z: N* ~6 z, M9 O
email.
, M8 ~( f" L; E/ m3 z- S7 zFor more helpful info about dealing with affiliate managers, check out:
. O3 a/ O# `0 D1 c chttp://ppvplaybook.com/blog/musi ... -affiliate-manager/% S; u) X% W$ |/ \/ j
http://www.mrgreen.am/affiliate- ... iate-managers-want/3 a* \% W' l& }) f N. D2 l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5( _9 x0 R0 q+ W0 m; `
Set Up Web Hosting
$ o# y: H- V& r$ k( q3 N# TGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
5 m- y' W+ u3 [# R, R" j8 M L2 Oabout internet hosting. In general, you get what you pay for with hosting. When you use a shared/ n0 E- H% _* \. J7 P1 [
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
" A: U3 _. A0 `# M# m7 J8 ?whoever else is on the same server as you.
/ o: I: |! e5 b( Q/ N: [, fSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast) m# w q" g: g) {
enough that the visitor can't close the window before your pop up is even shown. You have about 3
: X7 \! `# X& W$ Sseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
: B% b, u' G- ATo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
- B8 W0 f8 m4 a' z( L2 e3 ^( Qhouse full of roommates (hosting customers).2 I3 c3 a& ]* b7 |
In shared hosting, this is like having roommates where everyone has no specific designated area inside. X$ w% r; _( o# t6 ~9 @ \
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
' D& I) P& [ M' B: \0 R6 }. v" ufit.
. q4 ~* ~- m! O$ DSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
4 B4 j. _! x8 N% T5 }& m! athe rest of the roommates, by virtue of simply needing more space and resources to accommodate
) \7 E2 I" f2 ]8 }9 h; s1 ntheir food. Everyone else's food in the house has less space to take advantage of.
: m2 h3 s4 `+ r PIf you have less server resources to take advantage of, your ability to serve popups will slow down. For6 ^' G9 ^ ]0 n/ w" p8 T0 d s
any type of hosting this is a bad thing, and especially while running PPV traffic.. ^9 N# y1 E4 N9 X5 } R
In the case of a virtual private server (VPS), everyone in the house has their own designated space
9 W& Y8 v( Q# x. m: \" l8 v6 k6 ginside the fridge to put their food, and other roommates can't come into that space. The server is- c8 g6 P* _/ j/ t2 X
partitioned, so that each customer can only use a specific amount of resources at any given time.
( }! N7 m, w+ S7 T: o2 ]& @" S. oA dedicated server would be like having the whole fridge to yourself. All of the server's resources
& A% c4 ^) A5 Lbelong to you and no one else can use up those resources. This makes it possible to serve much more5 A& R b; C2 K h p8 o" N* O
traffic, faster.& d8 L$ g7 I H+ O( ?! ?
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
: x, K; _ d; I0 h% W; n' \) VAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is9 \" x# w' D( {1 b$ E# ~
here:
4 g2 c; D6 Y0 [: Zhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
6 Y- ~' }( x: I, ^) I- pVPS&highlight=hosting) w% y2 L* l! g
Dedicated-Hosting-vs Shared-Hosting2 `! }% t* e' F! s: S
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
/ l, O) Z& U9 y7 R3 h, L9 F* L2 THosting...Your-thoughts
* a8 p# R$ u& U0 p M0 s$ Z4 \© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6+ O Y- U+ n$ s; r1 ^+ t6 }7 `
Hosting Providers for PPV M3 W4 k8 _' @1 O' R$ x) a
Beyond Hosting
3 ]( Z5 E. w. jhttp://beyondhosting.net/4 S$ A8 X' K+ s b) w% Q1 _
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
& D3 }. q) Y$ O- s# ereceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
6 m9 _& @, K) ^/ kdirect linking with PPV. Also, these guys provide great support.( O$ V4 O; Z. R* @1 X0 R
Prosper202 Optimized Hosting
% ?4 G$ _5 W1 |' _' j7 hhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/5 V3 L, u6 l [7 ]- D, r( }
CPVLab Optimized Hosting
9 V; B4 J/ F# A; c; V- h) Q/ ]: uhttp://beyondhosting.net/CPVLab-Hosting/
/ h4 d" _4 f8 v$ E. t0 U! H6 tDomain Names for PPV
/ g( K2 [3 j) J3 y% COnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is2 q- S# I7 X; ~6 \0 _/ T; q @
where you're going to host your tracking software and your landing pages if you decide to make them.6 M& E9 ]& [, C5 u
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,) m6 ]4 f; X: \$ a
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
3 P8 _+ Y7 s5 Q1 E* @: P.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
- P1 h4 x2 D# t, [) @- D9 d7 P- hterm or build a whole website.
3 }( ^: n. D) B, Y8 i. B- ^! hAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
. N. l/ U8 O" e" Etracking software on your domain. This is really important, because it is necessary to track your
- q) n; N0 d- b4 i: b' qconversions down to keyword level so that you can optimize your campaigns. Without proper
2 f5 V( M& x! }# `) @2 Xtracking, it is impossible to know what is working and what isn't.
% R0 k# R6 Q" \9 K9 BTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software3 y, x: d1 @' A7 | S/ C- V
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.# I9 G) T7 v8 m3 J+ B# H1 }7 x' U, Z
Prosper202' |& x; }, }. |0 l3 H5 P; Z" S
http://prosper.tracking202.com/apps/
5 b }! a- J5 H1 ^/ X/ X# VCPV Lab6 l2 I8 Q8 w2 ]* E4 U$ S) P! j W
http://cpvlab.com/
: }/ E$ v* K1 j& sCPVLab Help Videos
4 s* N# S) d; B8 Phttp://ppvlab.com/oweiw/oiurw/vdm.htm
4 F1 X( B# H% u. YAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
: X4 T/ U7 p) R/ e7 |6 k3 `industry standard.
, j0 x6 a; ?! N; `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
$ Q6 B- n; I6 D! A2 U6 H$ k+ CCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from8 D v. z* o8 y
good support if you have problems with your installation.
) R1 Z1 m- x- rTracking 202
+ P4 u- F; s& aTracking 202 is the hosted version of Prosper202. You can create a free account and then build your! f! v& l) J! j& l5 Y. p9 A
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
) `3 W/ u' Q# u* o; Qarea.$ X' u# N& [. e3 ~( ~
If you choose this option, keep in mind that your tracking software, one of the most important parts of
! i1 h. M) V5 E! p' R" iyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2022 Q: m* q, d7 z
interface, and their hosting.2 q% Y# c' i' `1 X; k
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords$ r$ ]8 t4 M% a
and targets which you are bidding on. Leaving this up to chance in order to save money could& ^) S+ j: }9 C; S7 X
potentially leave you open to huge risk if someone else caught on to what offer and keywords you3 E% N/ c9 L. v9 Q6 C4 H
were using.
7 [) f8 j$ @, M L( x! aChoose An Offer0 f/ R7 n: r$ L% ]) M! @) ~
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
F/ R3 h$ `2 w/ c! b2 `+ eLesson on Offer Selection. B5 `$ c# @5 ?
http://www.ppvplaybook.com/forum ... on-Selecting-Offers, p% V6 F, ~" T4 j6 D) _3 ~9 P( E
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.7 P3 A& U. o* u7 M9 r
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using. F1 T% h5 [/ v9 z8 a- q
LeadImpact as the traffic source.7 ^' Q+ }' U* f
Now the best way to learn how to put all of this together is to just get started. For some variation in
' J9 h- X, w. Q6 Sthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
0 H4 D& w) J5 x- m) Y& w1 Bcampaign.6 Z9 z- V6 e# @; ^4 s( p( \
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
0 I2 Z" X: O. T3 ?2 O$ g% ?page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
8 u0 m1 g$ j( P1 D6 L+ A2 Athat all traffic is accepted.. T! @) z* @) w
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits., P0 B( P+ x$ c0 C# Y
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can1 f0 s+ K2 ]; J9 |) z7 v& w
get creatives like banners or images specifically for the offer.! Q; \9 Y( I; i0 C+ _1 L& h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
( z$ \# x7 S! t4 ~" VBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can3 Z. m# _/ D! w6 |8 v& A
track my keywords. Without doing this, it isn't possible to see what's converting.# [- L# h% M2 H9 c7 x) B2 ?
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
5 h9 p, Z2 z/ i" s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
* f; Q1 m. L$ O3 B/ O+ O3 o8 O5 AIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
/ q1 L0 G- @' r0 Ebottom of the page:
1 N0 `- B8 \' i. q1 zNext, I have to cut and paste this pixel into my offer at Ads4Dough.7 ]. C$ t2 o' n; J
Click on the offer → pixels → Add a new pixel and this comes up:9 t3 j- D8 x, j- N( x5 |
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL0 |6 B# F' ^' \: D4 \
from your software into the box that says 'Enter URL of image to load'. n3 D/ f# h- ?/ h7 c
Once you do this, it should look like this:
- i4 q4 O7 n- s- Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10$ i6 n6 N: z( H3 o
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
: E" g+ K7 A: _5 t4 KNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
! L! j: [* k% t8 ]/ f, ]7 P* MProsper or CPVLab.
3 G/ O j5 K* z2 y
) Y! e: I! D8 A8 {0 z4 L) d9 t |
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发表于 2012-12-27 18:47:17
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