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PPV GUIDE [PPV新手入门][28页]/ b& @& `: z9 ~" o) _, t7 _
详细的请下载电子书！
! `/ A9 A7 {& \6 d( |: E. v3 e. n& L0 s4 {+ D1 q
5 Q5 Q% D5 \$ L9 u, P2 u
Newbie Guide3 `5 N7 K( k7 n4 V
PPVPlaybook.com
, G* f: a3 E- G; y" BTracy Shaffer. y( K; o7 P. s3 _; T/ O
David Ford! n$ v$ Z5 S! {- ^2 b2 w' A7 j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
) f1 b- O* j2 I+ ]: O$ o- CGetting Your Mind Right to Start Affiliate Marketing) T; w; e. n& M- O6 J9 i9 }, Q
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
1 _) V9 n0 x& R5 Lever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where$ y0 U9 i! s5 |: _) M/ ~
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
C; K7 p' ?- S. a" twith any success, these claims are laughable and far from the truth.
2 e5 ^, S0 M. D2 R0 K4 B& [; QAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash' S- Z& }# f5 e3 }9 e' u4 n
flow management. The main benefits are the low barrier to entry compared to other businesses, and. z, K+ i7 A9 \5 J
the ability for a marketer to be a one person shop and make an incredible amount of money with low
6 B) `3 ~% \- B: Uoverhead.
* f& V- U$ _% |1 \2 |& vThe winners in this business are the ones with persistence when nothing works, who know there's
% B" I R4 @0 b/ m$ Kplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
& c2 n5 T: N; U1 M: `The cold hard reality is this: virtually everything in the space is changeable, what worked today can' H* y6 E8 ]" h& M% s6 K( B# M
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.& ~% m' y! l' w) V7 i2 Z6 k* x( ~6 i
Most of these things happen suddenly and without warning, and they all contribute to the amazing1 @0 X6 c5 c& X2 ]9 n
learning experience available to anyone with a few hundred bucks and the ability to open an2 a0 p; k K( t
advertising account.5 X2 `. ]% d5 f+ t$ }, C. ^
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
: B% c1 p: C9 g" ] j7 kwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
) B" {" N E$ Vmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
& a( m. B4 a$ B1 A5 q. g/ Atrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.. H6 H9 E9 A; o
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you- ~0 l" A3 X" ?* X' j
started building PPV campaigns right away from start to finish. With that said, time to jump in and get- ~: Y8 e# a, X6 Z
started building.
& v0 v7 k9 ]2 W J1 @# Z3 rThings you need to get started:( Y' m7 c7 D. y5 Y! p# C' R& y
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
' }5 E* Y; j/ K) v7 t! A; T2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)2 t3 `- }- j2 x$ q6 R
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
9 c3 N Z$ O! h! W4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
# ]4 E9 Y7 Y' w) y. {3 PThis guide describes from start to finish, how to get started in affiliate marketing by running traffic* a8 u x) w# T( x1 j( `7 Z
with PPV.
$ H) A$ c7 Q6 V" i8 t- G- Z5 ^Basic Getting Started Definitions
. _ |' U# `' E/ e# M/ [ h. IAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
4 b% p9 v4 t: p x7 _8 F/ C2 s/ m1 }affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main% K1 l Y& G) S; v" u- p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
1 v1 b4 B! [9 k- K8 K Ttypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).2 n1 C) G- E' P/ _! G6 D1 N7 x: j
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate: L2 A: W* \& A9 I4 e1 }$ y& D# w0 C
receives a commission on that product. An example would be the Amazon.com Associates program,
( W3 |3 Z1 b2 gComission Junction or Clickbank.
- W5 {6 j: ^# S8 KCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes& w# r4 h+ h, C$ ]/ l
an action like filling out a form, submitting their email address, signing up for a service or sometimes
0 I u1 p, c9 y7 Kbuying a product. An example would be Ads4Dough or Neverblue.
" D- j- W: e' F& {Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's* \; G; N1 E' l# V, t I2 C
account, getting the affiliate approved for offers, bumping payouts and just about everything else
- f4 s4 B- Q% ]related to an affiliate's account at the network. Having a good relationship with your affiliate manager, Q0 l/ j! q9 X5 Z0 |
right from the start can really help you.
8 r+ @2 [( p; Q5 r( J0 e5 `3 gPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served& x& ^, ]1 ~! S; g9 w' d
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per3 y6 e5 N" ]- W( w' i- ]" H: M
view, starting anywhere from .01 or .015.* e9 q* n/ V0 V/ H" R7 ?5 ~
In order to use this type of internet traffic, the affiliate can sign up with a number of different3 U0 n* p8 B5 q
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
% t& P. t7 N8 w, m2 C: o |3 rMediaTraffic, and AdOn Network.5 ` a* k$ f3 P; b, h$ O
Don't popups get blocked by pop blocker software?
& j F" {2 z) q3 l+ `No. Popups are served in a new browser window as if the visitor had opened the new window
2 N: |1 g& q+ T" \! pthemselves.+ r/ }+ q; b$ q, v! a* j" V# d0 ^
How many popups get served to the visitor?
, A, j8 I/ Z0 k5 ~- dThe number of popups served varies depending on the PPV network. Some pop more frequently5 f; X' P, t5 V- Z1 Q
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by F; }6 z, k7 u1 D
serving this kind of advertising, so they have to toe the line between keeping their software7 L% Y6 h, `- O! O5 P
downloaded and still making a profit.0 y9 t" T; E: ~; n7 e0 A: b
Isn't this type of software bad? Why would anyone keep it on their computer?; X; T# h) K$ v! k6 {- T
No, this type of software doesn't harm the user's computer.$ ^/ E/ o' `2 l
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games," W: h) |. Q [9 G1 o
toolbars or videos to place the software on their computer. The visitor keeps the software in place so! f: s7 {: I1 a: x$ c% y1 c3 P
that they can continue to have access to the incentive.+ M3 Q' x( y# K) a7 K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 34 k9 X4 Z) k7 E: u, E5 o+ C
How to Get Accepted into a CPA Network
7 N" {6 z1 B" ~4 VIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
2 V5 Z, I/ C2 U& W- C( Q( dto start looking for networks is Offervault which lists offers and lets you compare payouts across& e V, k: [; n3 V8 M' M9 e
different networks.
# M; P! k9 {. t8 |- L) kOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)2 ]! ^0 S9 v' Y' o( r
application and be as specific as possible about your promotion methods. Usually some time after
- X% Y3 m6 p7 u0 d2 Oreceiving your application, the company will call to interview you. The phone interview is a critical
. q- E$ @: c5 Y2 jpart of the application process, and most networks will deny your application outright if they can't get o ^/ Z0 ?" V: ], k- U
you on the phone.
7 f! F9 G: E6 S& b) I0 R/ xOften, the person who does your phone interview will actually become your affiliate manager after
3 z1 G: Q- D: t- ~- T: nyou get accepted, so it's a good time to put your best food forward. r% }& L$ h+ v! W% a
You might not relish at the idea of someone grilling you about your internet marketing methods over
+ F/ q/ P& S( B* |% Z. @the phone, but trust me, this part is critical. Have answers in mind for the questions:$ @( C0 K/ c0 H% U1 O
What methods do you use to market offers?
) ]. N# F, _/ ?% eDo you already have a website you will be using?
3 Y' _" k" L" X+ }9 F. b( THow much is your advertising budget?
7 \$ ^7 s( {, W5 x4 [2 i" N4 _What other networks are you a member of?0 g. }) k2 u3 G
Who are your affiliate managers at these networks?. }! V4 x% j8 _/ O2 \0 L
Do you use social media (Facebook, twitter, etc.) to market offers?5 j% n5 P# }) z7 L. U; A
How much traffic can you drive?
3 f6 x/ \& w9 H' Q# ^" ]7 H% JDo you have a personal recommendation from anyone who is already a member?# c8 h( g+ |, F+ [2 E7 ^
Once you provide satisfactory answers to these questions, the network will approve or deny your$ }. t7 D: N9 }" z8 @- m T
application. If you get denied, just keep applying or call someone on the phone and try again. Be
9 c I7 A3 F' i" zpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
0 |% o& R. J5 D7 K5 ?! o1 Ifor the network can be helpful.
6 x! c- G4 }, W$ }To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
! n2 T. S7 d6 r- hSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
6 [$ J* [0 e/ u7 eowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
# l1 s8 p& N1 ^6 {6 Vpeople can open a lot of doors as far as networks are concerned. z u6 H q6 W) z
After You Join a CPA Network% c8 c& `' I, A/ D' G6 q4 e
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
3 L$ \) S7 ^/ e" G& r- K4 Eand make an attempt to get to know them a little bit.
O9 S4 [/ O0 r0 MFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
! x4 v# l2 ^4 E2 r, Nweight in gold. Start feeling them out from the start and try to get to know them. Once you get
* H- y8 w* [# {% B& B& q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 41 V) l$ I; {3 a2 F% y! q
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout% f9 a; Q! d/ l1 w
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus& J0 j: Q# V" z" X
email.% I4 f0 l, }; V( s
For more helpful info about dealing with affiliate managers, check out:
' ~- v3 g# N& S) Ohttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
4 K3 b5 l/ P) `3 S3 e8 uhttp://www.mrgreen.am/affiliate- ... iate-managers-want/0 M2 t3 P+ s" V, @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
. O+ b: {/ v! m& j# B* p rSet Up Web Hosting
) P4 {/ S" a& jGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said) n" k. k, P( }
about internet hosting. In general, you get what you pay for with hosting. When you use a shared8 e7 m, g3 G3 O. w- L
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
: f4 S) o$ G% j* Twhoever else is on the same server as you.
' b' m, c2 O/ g4 E7 y3 ^Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
" l' @5 ?) H% V! nenough that the visitor can't close the window before your pop up is even shown. You have about 30 q- P! {# A; ^' o) V
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
, I; e9 J: G: f2 w& F4 e6 @9 A- cTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
( R# B( w- y( `: |; d6 ihouse full of roommates (hosting customers).7 i% n/ m* b" @& ?% Y: a
In shared hosting, this is like having roommates where everyone has no specific designated area inside+ a( ~+ v9 k2 ]4 e+ E8 |
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
& |' V, t( C* o' A7 U8 W6 x3 `fit.
) a1 E' }! K& f4 U1 P+ t+ PSay your roommate brings home a large turkey. They will then take up more of the refrigerator than3 @" \% r( \; q1 _7 \
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
6 x" J$ r/ C: F R; |+ @% Stheir food. Everyone else's food in the house has less space to take advantage of.
! [+ `) r& X& X2 c& JIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
, |; j2 t$ d1 i* b" m4 qany type of hosting this is a bad thing, and especially while running PPV traffic.9 G6 ]$ W9 c. c/ S' }$ z
In the case of a virtual private server (VPS), everyone in the house has their own designated space- V! H7 ?6 M5 Z1 C
inside the fridge to put their food, and other roommates can't come into that space. The server is
! _4 p0 g0 Z g2 Apartitioned, so that each customer can only use a specific amount of resources at any given time.# f8 C1 o% u9 Y- n# A/ a! `+ Q8 T4 \
A dedicated server would be like having the whole fridge to yourself. All of the server's resources7 v3 a2 ^ h' |/ r- w, V
belong to you and no one else can use up those resources. This makes it possible to serve much more! L( ^0 |" [: s( b4 G
traffic, faster.' T* T2 D) B+ B) u F, S" O
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
& W8 v3 ^5 u1 ]2 j( |, E/ FAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is( s$ R' F9 {/ u1 G
here:) C- z9 E& i7 v u h M
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-+ G/ h w% `( \4 H+ T2 a) V
VPS&highlight=hosting
# k6 J$ v% x2 ?! T) qDedicated-Hosting-vs Shared-Hosting
$ C, J& V( X$ N3 W& o% e: ghttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-( c% V4 z: ^ ~2 u$ U9 a1 {
Hosting...Your-thoughts$ K; Q) u1 S& I: |% F; V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
6 g4 `, j# E0 ?6 Q$ I% J; LHosting Providers for PPV
. c' w% X0 ?9 t0 r3 L$ JBeyond Hosting0 x8 Z2 L5 E, q2 A7 q2 r% G% q
http://beyondhosting.net/1 A1 U# j: S+ |0 E$ `! C
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
8 s0 v% X# K5 q0 _1 ^receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when# a* G1 p6 \) h
direct linking with PPV. Also, these guys provide great support.9 l3 C' @ l& b
Prosper202 Optimized Hosting: v) [' w8 K% U4 j) {; g8 w
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/2 u$ Y. b8 ^' ~, k* _) n ]
CPVLab Optimized Hosting& D. A- ^! ~ b: t% ?" J, w" t/ k1 P7 v
http://beyondhosting.net/CPVLab-Hosting/( M% w% @3 ]+ T3 {$ J: |
Domain Names for PPV
, b; @' a: J3 z6 LOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is, q) C: c6 V7 y9 r
where you're going to host your tracking software and your landing pages if you decide to make them.$ K' v4 o* f6 s2 u( \
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,0 D" R9 ?0 D: q( j- E
bland one is fine to start with, to host both your landing pages and tracking software. The .com,2 g4 E$ P: b, [" x: s# f9 g1 W
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a& i& [4 q7 W- g2 _6 ~
term or build a whole website.; v7 ], N2 j& M4 y' Y
After you buy hosting, a domain and get those all attached to each other, the next step is to install* M7 e8 I ~/ W v& y- e# o* h
tracking software on your domain. This is really important, because it is necessary to track your
% [0 x/ R1 X5 v: J4 x1 vconversions down to keyword level so that you can optimize your campaigns. Without proper
8 A4 `& @& `+ ]. a# m }- U, gtracking, it is impossible to know what is working and what isn't.( T) D. U' V" {; P3 n/ T1 r8 Y
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
7 Y+ z3 e& M2 O/ M3 e2 O7 His beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
5 E% f: ~. P, P B; A3 P6 B& FProsper202
2 b6 D9 j$ Q5 i% `) `* hhttp://prosper.tracking202.com/apps/
5 [+ L( O, T9 ^2 @CPV Lab% c) A8 {( {5 _$ i1 e$ Z
http://cpvlab.com/
; t8 u8 e" B N; l3 f- w4 Y$ kCPVLab Help Videos# y5 T# h! y3 M0 y: d7 Y* A6 x
http://ppvlab.com/oweiw/oiurw/vdm.htm; L2 H8 U, ^; U9 X
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
4 k4 z2 A9 k$ J0 o; {. jindustry standard.
$ r! x( B* |7 E9 _1 o. q5 A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7# u, X T+ C8 i7 F9 V: Y
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
( l. p9 [& p* Lgood support if you have problems with your installation.
# ~1 b1 s3 D. I& GTracking 202
& d# C) ?- S- d# w9 ]& i9 BTracking 202 is the hosted version of Prosper202. You can create a free account and then build your/ B) O, w& o) K/ c' q) `8 K
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user6 f x) v2 ~9 b& k( P
area.
) y' S- h) b, o4 \1 A1 YIf you choose this option, keep in mind that your tracking software, one of the most important parts of/ |$ w5 H3 U% O* l& w4 Z% f
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202* w5 J4 v6 l: H
interface, and their hosting.0 Y7 ^( }) ? b, ?
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
& q+ P/ Q9 m f: V' Yand targets which you are bidding on. Leaving this up to chance in order to save money could
% W# [$ b, M1 e* ?5 Lpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
% `+ j7 x; ?3 g5 cwere using.
7 L1 j+ [. X0 xChoose An Offer6 E7 W0 P: q# v: L+ I2 {* S; H, F% R5 l
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
& d7 y) |- J4 ?8 p% LLesson on Offer Selection+ D f# }, C( l9 y; K' @
http://www.ppvplaybook.com/forum ... on-Selecting-Offers) h/ Z- V/ _5 C0 d7 T: w4 y P
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so." I, Y; G( j3 W) ~3 _! m
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
# V- I7 m/ e' C6 M1 PLeadImpact as the traffic source.
% k4 ~% I1 N8 q7 XNow the best way to learn how to put all of this together is to just get started. For some variation in6 _6 b1 ^0 x6 b7 o: G' l1 O
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked1 b3 R% }2 c$ }1 Q
campaign.
/ h, R; g* v, Y! OWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first- ]7 n+ b1 Y: S) A
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says. I0 O6 w1 X7 [$ ^% h# B4 n- v/ C2 t9 i
that all traffic is accepted.
2 M( n4 B: {% q: ?5 d( qFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.7 u9 t: U3 X' b6 Z, R
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can# q) ]9 `0 q2 [- B+ [
get creatives like banners or images specifically for the offer.
( o: x5 y0 G0 p0 Z5 H( O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
8 o/ s2 m" {1 U6 ^ L& @! C0 ABefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can3 l- ^4 O5 f1 \3 P
track my keywords. Without doing this, it isn't possible to see what's converting.
* h. E0 D: ^5 }: q+ J3 {In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:* b7 m/ c7 ?# L! K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9& R0 c' K* g# \* ]/ ^' L/ {9 `0 C8 v6 D
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
6 g% `% @! C% e& h6 q/ d+ ^bottom of the page:
' |0 L! L8 g }( l+ ]Next, I have to cut and paste this pixel into my offer at Ads4Dough.( J. @$ J6 x) E V. R
Click on the offer → pixels → Add a new pixel and this comes up:
2 @$ {& L9 J+ l1 T( \Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL- e H) L* b0 R/ u2 N9 U* f
from your software into the box that says 'Enter URL of image to load'.
0 q6 y+ [! H( P; F! X5 F/ bOnce you do this, it should look like this:
+ G9 N9 D) A+ W" V$ n5 I% m4 L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10% E) g2 P& J. X' E `
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
) E+ h+ q- U- s- _( R- D6 F" L+ MNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
3 X8 d# z4 q& A. ]$ DProsper or CPVLab.
% X! _2 r2 _, {: d/ T2 Y* k8 L v" d7 N: U" d- Z' Q+ e/ q3 ]# A! V
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发表于 2012-12-27 18:47:17
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