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PPV GUIDE [PPV新手入门][28页]
4 z0 U5 P6 Y! O详细的请下载电子书！
$ B+ R1 T9 c( l" Z2 H' f; m# B- |8 Q
. T& w, h$ R/ X
Newbie Guide1 V5 F. g5 h- U' W+ k3 q M1 Q* v
PPVPlaybook.com
, Y4 ^+ @- F3 k6 V* t8 \4 BTracy Shaffer# Q+ R0 W) H: ]2 V' q
David Ford6 G+ Y% ~8 S" c F8 c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
2 h4 d9 \. M+ l1 A5 p' WGetting Your Mind Right to Start Affiliate Marketing; A$ u8 h' K, o: `4 }2 U* E8 ^( U* U: z
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
/ \4 f) L) p( L% c1 [, q* ^1 xever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
+ J0 r x4 {, h) {+ [* ^- A0 h8 iyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing8 x6 `$ O) l( `: h% |) S
with any success, these claims are laughable and far from the truth.
$ A# h- c) l5 t% RAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
% C; d+ v# Z, W: I# D1 R: F, D3 ?' lflow management. The main benefits are the low barrier to entry compared to other businesses, and, F0 q9 O2 u, N% H3 ?7 R
the ability for a marketer to be a one person shop and make an incredible amount of money with low
) y1 k8 q! b* ~, P" hoverhead.( R% a7 N1 _5 W8 v5 n- Z- M
The winners in this business are the ones with persistence when nothing works, who know there's4 G7 h5 [# X& n
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.& }, k( B& x$ w
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
^( g+ L9 q: Z' cstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up./ \+ N1 F* ^! k
Most of these things happen suddenly and without warning, and they all contribute to the amazing
+ l/ j+ n+ ]4 V4 V8 A4 ~learning experience available to anyone with a few hundred bucks and the ability to open an$ `& Y: I, W2 ~5 X
advertising account.2 ~; r/ ~9 T& z% C; E
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
2 }& t: p; x4 }7 y* owhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet: r: h- p& w8 X3 K3 s0 r- o
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
. |- h/ v m, l7 a1 \trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
0 H7 {$ s4 K; i g: q3 NWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
2 w& o& F- p5 F" i0 vstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get' d i( f* F$ x
started building.
& H1 a2 ]; G* i# Y2 q; W$ `Things you need to get started:
4 U h* B& K0 x2 W; z% u1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)% d! F1 Q0 c; H5 ]% D& a
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
9 u0 @5 o$ P' N. p6 S8 d9 e p( u3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
& m/ s& z+ R8 s4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
( f$ c6 J8 p+ U( J6 {This guide describes from start to finish, how to get started in affiliate marketing by running traffic
/ V# I) s( w+ F1 \7 Hwith PPV., u# Z9 M: @8 h- | ^, @$ v
Basic Getting Started Definitions- G6 D! ~6 C- [% y. @ C8 G- O
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
' I# p0 j+ d1 O3 @5 ^7 [# I: c Yaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main+ T, G1 X( P [# Z; g+ M- b" F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2% y J6 H, P, y+ V9 Y& X3 H
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
8 W4 f( g( U* k$ I3 A# `Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
9 C: N, M% P" }receives a commission on that product. An example would be the Amazon.com Associates program,$ h( e4 i; t2 @ P$ ^5 {% ?- s- y
Comission Junction or Clickbank.$ a. @6 e6 Y2 E; O9 j* j& Z
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes4 _$ w m( h Y9 i0 s
an action like filling out a form, submitting their email address, signing up for a service or sometimes$ B c5 B8 x Y5 N
buying a product. An example would be Ads4Dough or Neverblue.! u! A3 v$ v) q+ ~. u# c
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
' W/ t7 k9 }( ` l g2 K( Qaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
5 ^- ?3 h- P2 d) L4 S Trelated to an affiliate's account at the network. Having a good relationship with your affiliate manager% G4 m& r- K# a9 r$ y
right from the start can really help you.9 l0 y# H5 S# g7 z4 D
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served7 l6 g8 c+ ` n6 c+ a$ h6 `
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per0 m a( O n" N* X$ E- e# z
view, starting anywhere from .01 or .015.
+ T1 z, o) M% d) V4 dIn order to use this type of internet traffic, the affiliate can sign up with a number of different
/ `$ z' b; q! u6 M: z% ycompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
5 B' L# u2 J9 ~% \9 TMediaTraffic, and AdOn Network.+ Q* a/ x P, ]4 L
Don't popups get blocked by pop blocker software?0 |' S5 w+ t2 p
No. Popups are served in a new browser window as if the visitor had opened the new window; M: u1 S5 N- }1 z
themselves.7 N F. z z$ l) W3 x9 r: U. E" x
How many popups get served to the visitor?) C) j5 h& a+ D, n/ q* Q
The number of popups served varies depending on the PPV network. Some pop more frequently3 g' z/ l; t: h9 k
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by! f9 x) @" `& C1 e% ?4 v* s
serving this kind of advertising, so they have to toe the line between keeping their software
) P& G* B# ^4 L8 ?downloaded and still making a profit.7 s3 R( p2 D) G
Isn't this type of software bad? Why would anyone keep it on their computer?
7 a. x; `6 q* G' i+ s: sNo, this type of software doesn't harm the user's computer.
+ h" V/ E2 e5 `; D; B7 VCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
_7 S5 i Q1 p# x% l, Jtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
, ~7 X( o) j- { f2 B7 v5 othat they can continue to have access to the incentive. d3 n- l& z2 _$ s, S# e% J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
0 b2 _; y: A' r4 X9 P aHow to Get Accepted into a CPA Network
/ F! \+ B- W5 v6 {' aIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
& q; T1 T$ D- K2 n* w5 `+ w- qto start looking for networks is Offervault which lists offers and lets you compare payouts across
A( F( U4 [7 A4 |2 C7 |different networks.% K. ~ c/ w0 s1 l" m
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
: ?1 y! i' Q ~5 \! m: d5 G2 Uapplication and be as specific as possible about your promotion methods. Usually some time after
+ Z) J2 Z# L7 F: F9 ]! Mreceiving your application, the company will call to interview you. The phone interview is a critical0 \3 Q9 [( |1 b2 p
part of the application process, and most networks will deny your application outright if they can't get% ^4 a3 K: @0 j4 |. H
you on the phone.
8 ^: k& m5 G' q% p" e L1 ^6 WOften, the person who does your phone interview will actually become your affiliate manager after% a% Y0 N* G; d, N6 c+ u' {0 e
you get accepted, so it's a good time to put your best food forward.
! q$ }* s* ^( G* M, W# }/ F8 NYou might not relish at the idea of someone grilling you about your internet marketing methods over
7 R$ _$ }2 Z; i- R/ uthe phone, but trust me, this part is critical. Have answers in mind for the questions:) Z0 w- n- F$ |. n4 X
What methods do you use to market offers?9 [" {$ V) _& z# q
Do you already have a website you will be using?
# ] l6 T) Y- }How much is your advertising budget?. O6 e1 n7 w. e8 b+ j
What other networks are you a member of?
! v! ~# a6 o0 m/ V9 u; }2 R2 E1 UWho are your affiliate managers at these networks?
0 D6 y0 f, v1 b$ }Do you use social media (Facebook, twitter, etc.) to market offers?- Y4 p9 `4 M' Q0 q2 U. [% V5 l' f
How much traffic can you drive?, B% S. M% Q1 ?4 e4 l) _+ t
Do you have a personal recommendation from anyone who is already a member?! E9 }5 w* G4 U6 n
Once you provide satisfactory answers to these questions, the network will approve or deny your
( @: `1 i! T* X2 Q+ s( [application. If you get denied, just keep applying or call someone on the phone and try again. Be3 V0 [2 L F2 k- E: e
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
) H! }5 [+ E [8 }, Lfor the network can be helpful.$ f5 }% a$ C" x2 v c" D
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate" I# u) X# N1 P- ^8 Y
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
6 W9 r" j+ O& g5 Lowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know+ B6 j2 q2 M* L
people can open a lot of doors as far as networks are concerned.3 u8 v% s8 N1 n0 H
After You Join a CPA Network3 y5 C* M0 j& q: V
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
3 Z; Z) y6 x. G0 hand make an attempt to get to know them a little bit.
/ q7 H8 Q6 v- p: O. L! iFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their: ~3 O8 G5 C2 j6 K, I: X" K
weight in gold. Start feeling them out from the start and try to get to know them. Once you get; u3 I3 ^6 p+ G: f6 v7 o4 a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
6 W" d4 V$ F: _1 R8 c( P) ]larger, they can really help you with your marketing efforts, scaling campaigns and getting payout# ^" c# a7 x3 Y, }* l
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
$ I" \. V0 q, ~) a4 Zemail.
* g( U9 e5 B" EFor more helpful info about dealing with affiliate managers, check out:
# ]% N( d* o' S" u7 Thttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
/ [, b/ w8 m; F! r Q. Jhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
) \" Z, Z+ l' b7 t% |5 ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5' r3 U0 m% S9 P- B7 M
Set Up Web Hosting* u: m# r+ P% H( x8 U" m. C5 ?
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
& r' E/ c: K& o' B+ ]+ fabout internet hosting. In general, you get what you pay for with hosting. When you use a shared @& `) T; o O7 k
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with+ F9 [* H9 e# x
whoever else is on the same server as you.
3 I$ X9 V5 T( o7 j. h1 |/ |' wSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast0 l+ |( N! Z0 J* D0 `0 M# q
enough that the visitor can't close the window before your pop up is even shown. You have about 3
! ^ a- B' m+ w+ \seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
! Q6 L. h! B- G) m$ q: W- yTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
6 h7 e( Q: T5 @9 _house full of roommates (hosting customers).
2 @, v* z3 g- v$ h9 R/ ]3 t+ W" JIn shared hosting, this is like having roommates where everyone has no specific designated area inside
! b2 J2 w, s& g) _the fridge where they are supposed to put their food. Everyone just jams their food in however it will
1 q+ O x! q! v0 g& T. Dfit.( F, _' J8 F6 V
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
7 U, q) |3 E \( `, s8 p2 O4 k9 xthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
9 O" `: U* q. n; O" n2 }) S# Ttheir food. Everyone else's food in the house has less space to take advantage of.
0 s; ]5 `: M) TIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
! Q) J# P: h$ xany type of hosting this is a bad thing, and especially while running PPV traffic.
& u# }& s- W+ W uIn the case of a virtual private server (VPS), everyone in the house has their own designated space
6 r: F) E" T/ p6 D. n; _; s4 rinside the fridge to put their food, and other roommates can't come into that space. The server is
9 O2 |. A9 M8 ~& h% V0 J% wpartitioned, so that each customer can only use a specific amount of resources at any given time.
. L% T4 U+ Z" ~1 bA dedicated server would be like having the whole fridge to yourself. All of the server's resources
% F5 R, Z4 ?; `; i T/ ~belong to you and no one else can use up those resources. This makes it possible to serve much more7 G$ J" f7 g( O6 w; v7 \& Y+ W _9 W
traffic, faster.7 V. Z3 r+ Q' d r3 k* a2 Q6 h
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server." }9 |# F2 P8 X! F n9 T: M
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
( U" C1 ?1 h6 q6 N' T" c- Phere:
% u! [7 u& b' {* r5 f5 Jhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-3 |5 H* v- v) q! }
VPS&highlight=hosting
6 u9 ^- D" q$ R) v+ ~1 v* ^( HDedicated-Hosting-vs Shared-Hosting
6 T! J1 c' U' J) L8 o; x. M- Bhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-+ O0 v; @1 j5 m- p& P4 `% H
Hosting...Your-thoughts
& b+ ~$ s; j( m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
4 F/ c# a8 |8 N$ t* IHosting Providers for PPV8 y& x# Q6 a) Q2 |1 I
Beyond Hosting+ Q# r, B" D* i( p6 v+ J
http://beyondhosting.net/$ v2 C% X# G+ m- L
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment( |. q1 @1 f2 \+ W. D' n+ \
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
4 l& C Q( B% D1 E2 g' Vdirect linking with PPV. Also, these guys provide great support.
8 r. E. a( o' l9 G( g- ~$ i% kProsper202 Optimized Hosting
8 h- |& d& d: L" t) [) }! ahttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/* r1 y3 L2 e( d3 S( ~" R5 `
CPVLab Optimized Hosting2 I0 R- X" q0 r5 k0 ]- P
http://beyondhosting.net/CPVLab-Hosting/
/ f) H6 R! A& Y2 C# `Domain Names for PPV G% }5 A- q; H' g' ^1 [
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is7 k. C/ V. |" S3 l0 W3 H* X* w
where you're going to host your tracking software and your landing pages if you decide to make them.
6 G8 s! K" Z0 z1 L( _* xOftentimes people wonder if they should have a specific domain name or a generic one. One generic,& d `. o% I6 d/ \1 t+ Z9 v- L/ T
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
$ i$ A4 e4 O+ ]$ t" J1 M.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
0 h, ? l. N, |term or build a whole website.
8 E" R, m/ A7 Y5 n' y5 NAfter you buy hosting, a domain and get those all attached to each other, the next step is to install/ v& p) h0 T# @9 ^- J2 Y
tracking software on your domain. This is really important, because it is necessary to track your
* G+ e( S- F( o& ] a2 d- t" h3 vconversions down to keyword level so that you can optimize your campaigns. Without proper
. D; [! o1 e2 d& N- {tracking, it is impossible to know what is working and what isn't.
5 j I7 k# x- x6 F* G& n6 MTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software+ K6 A) L# b, f- N6 [
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.6 S, r3 N0 D$ {4 m, O- c
Prosper2021 E/ w6 D5 Y X3 w
http://prosper.tracking202.com/apps/6 r6 s) |! [+ m7 c W1 u3 ]
CPV Lab" `# n) b! i1 a
http://cpvlab.com/3 X4 C3 D7 C/ a7 L$ _
CPVLab Help Videos& x7 _% V) o/ ~7 ~( N- g- z: p
http://ppvlab.com/oweiw/oiurw/vdm.htm1 c& i- q# V- |" s V7 o' q
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
( V5 k2 s+ O I* f9 x K0 _0 iindustry standard.: K$ s+ W. I. I) ^% j p8 k% N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7, ^5 ~) d3 C; Q. _9 V
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from. q3 ]2 `' d3 I [+ r) h
good support if you have problems with your installation.4 S( k4 G4 p, m( L% a8 D
Tracking 202% g! a! M" S# V! f2 V; F
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your. S$ h! ~7 } [' k# ]6 V
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user, l8 K9 u+ \& x, V& ~8 [
area.
2 G/ y# F1 k J6 c6 R, ]7 ?If you choose this option, keep in mind that your tracking software, one of the most important parts of: `, }% J3 r+ o' c/ j2 R' V' B
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202* c2 R& A" y R5 S/ |7 J
interface, and their hosting.
+ w4 m0 S" }# h9 eAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords) G6 Z# u' F2 h3 ^ @; y
and targets which you are bidding on. Leaving this up to chance in order to save money could
7 Z0 s2 R, Z# b/ ~- a/ V: Kpotentially leave you open to huge risk if someone else caught on to what offer and keywords you5 p6 `- `' q- X( F' \1 A
were using.
" v$ C8 f+ [' m, r9 y/ k* @ t$ LChoose An Offer
# o' ?6 I5 l- Y" C LNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.5 [/ `' Q+ K9 `& _7 t
Lesson on Offer Selection- x0 R6 q; @5 p- w0 E4 d
http://www.ppvplaybook.com/forum ... on-Selecting-Offers% W5 j8 P. v* }! Z0 r
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.% W7 P" u8 @8 V: L! f U2 u
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
C6 G# z! F' BLeadImpact as the traffic source.* I+ t9 B; n- q' a9 u3 _
Now the best way to learn how to put all of this together is to just get started. For some variation in- @ ^5 n1 S5 i1 `
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked4 X6 E3 _6 b! q9 W1 Y2 U$ N: @3 E
campaign.. X2 y* K/ X0 J2 B9 W
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first2 L: S& u) i1 l0 j1 t0 t! Y3 n3 X
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
& m% v' y) C4 ?* Ithat all traffic is accepted.
U6 }- f" S Q8 f% i0 d lFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits., J# E X9 M3 Z( V$ ?: j' z
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
1 _' I, [' J' o \get creatives like banners or images specifically for the offer.$ x6 d8 ?/ a6 B# v) B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
. s5 a, ?2 i" c, `0 R) iBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
3 p+ S1 C7 h1 g8 d7 p& s3 ~, G; Ttrack my keywords. Without doing this, it isn't possible to see what's converting./ v. n4 @6 R4 Z3 B( w% j5 X* R
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:- h( x5 A0 g+ a+ `0 ?/ \. F* }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9( ~; j# }, J" V
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
' V+ a, b! [( p% P' O3 A+ `bottom of the page:) ?1 x# O( `6 N5 o
Next, I have to cut and paste this pixel into my offer at Ads4Dough.. B" U) x `% [2 {
Click on the offer → pixels → Add a new pixel and this comes up:: F6 |* X6 X1 x& K- l
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
, V3 w' M# D$ |/ k/ b' C8 ^# mfrom your software into the box that says 'Enter URL of image to load'.
4 \- G+ e3 x) ^1 Z8 }& e6 @Once you do this, it should look like this:
- b1 W9 u, l7 D) J6 d% S" I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
3 m6 g9 t6 }- V- X! j# AClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
$ O! o! ?" q* E% x: [Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
1 O" v# r) G {; zProsper or CPVLab.
+ K- }& X) K& B; Y0 f9 B7 N. s/ I7 E& V1 W, b
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
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