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PPV GUIDE [PPV新手入门][28页]+ @# K) d0 Z, F8 N: o
详细的请下载电子书！' M% @8 {2 |' s+ c# J R
0 w: X8 ?; e1 f" T
' i& y, Q4 g( h- O& ZNewbie Guide* c$ g, R4 ~' ?+ c @6 o
PPVPlaybook.com
/ `, [* l$ g! r9 T: c& RTracy Shaffer
9 D' \, i" O: O8 e7 Z8 r2 kDavid Ford* f, C0 c2 m3 Q: M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
# c9 }) ?1 ]5 y! nGetting Your Mind Right to Start Affiliate Marketing/ i# [0 t* m' j! r
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
7 U1 o( w& I0 u. j* l/ k: e# \ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
& o, b0 p7 u: Wyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing+ D8 b6 u' D5 I# o5 @! v1 f
with any success, these claims are laughable and far from the truth.
N( ]. X+ H' I. s7 dAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
4 a2 x) M; E, F5 | ~3 ~9 k' bflow management. The main benefits are the low barrier to entry compared to other businesses, and
. i( _4 q0 [# N* V0 q+ b/ [the ability for a marketer to be a one person shop and make an incredible amount of money with low
6 [& d7 \' @' ?+ B# Ioverhead.0 \" e3 G" B6 \' l1 ~* X Y( J
The winners in this business are the ones with persistence when nothing works, who know there's
# m1 } D0 v* a; p7 `/ n& t$ gplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
7 I- N& S2 X- bThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
, y% d: A$ R6 C, h# U2 U) cstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
5 h( q9 s1 e. J& dMost of these things happen suddenly and without warning, and they all contribute to the amazing6 m$ x) o y- e* d/ S w6 x
learning experience available to anyone with a few hundred bucks and the ability to open an, J/ k" ?8 f' w8 m; q% @
advertising account.
+ x. D9 ]9 Q! F9 D, {6 wYour competitors are willing to work at this around the clock. This isn't a push button, instant business. E" l# U- `" q2 d. i
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet% `- Y6 w- w+ P2 J* g$ P" \7 `
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
+ F! q- _, V- Q! o# G- Otrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
7 N* x( b; x: T2 o$ {" X8 oWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you. s* ^! u5 M' z/ @ I L
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
) ]1 R2 S8 }: |; V* p' }" ?0 Jstarted building.! s' M" T! j+ v7 o
Things you need to get started:$ \, v8 k1 A2 v9 ^
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
0 v* P ?9 {) l) i8 P2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
0 \' s7 [$ i& E7 m, K; v$ l! V3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
' a( u, p% G1 [" z9 U& L. a* D4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
, R% P: ]6 N- L; J: F; v8 g+ _This guide describes from start to finish, how to get started in affiliate marketing by running traffic
( ~- ^5 d8 n# h2 ~with PPV.
) Q1 P$ f1 Y8 n8 J7 x" l8 KBasic Getting Started Definitions
3 p2 k2 U: p) S. x" dAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
; @! B2 ` h2 }affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main: I8 b5 I! I. t3 O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 25 o2 |7 Q0 y& ]6 L( U t
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).- B2 z7 C# p9 A
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
& t! \) w( C( J) breceives a commission on that product. An example would be the Amazon.com Associates program,
4 z* ^' Q j8 N3 ]1 f/ m iComission Junction or Clickbank.5 j8 o' a5 g9 L( {( V" o9 K7 l, y
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
7 x, }( E" b$ [6 T( U" p; n6 S! }# Qan action like filling out a form, submitting their email address, signing up for a service or sometimes# T; ?1 J( x& G: i7 A( k
buying a product. An example would be Ads4Dough or Neverblue.
E* C( ^7 i7 y/ jAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
: s2 J& {# t6 w; g: x+ z2 Raccount, getting the affiliate approved for offers, bumping payouts and just about everything else
0 e3 e* b$ H/ [) H0 ^% B7 D5 e2 }related to an affiliate's account at the network. Having a good relationship with your affiliate manager& ]; r8 V3 q2 y Y. B2 i
right from the start can really help you.$ e6 @0 P: J& o m/ `
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
: [, |5 @8 G6 S- _ w4 [6 yin pop-up form through downloadable software on the visitor's computer. The advertiser pays per6 [% Y0 ] L/ B: \. Q/ e6 @
view, starting anywhere from .01 or .015.
! t, C3 }$ k& D% \* z$ Q: i4 P, V3 FIn order to use this type of internet traffic, the affiliate can sign up with a number of different
( E& ^9 ]; `" v2 `; ~$ Qcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
8 v3 v% {! m9 @, \) z4 kMediaTraffic, and AdOn Network.8 `- J! K5 @# _( ^, J
Don't popups get blocked by pop blocker software?- z0 K5 F1 Q! i1 k P' S
No. Popups are served in a new browser window as if the visitor had opened the new window
5 q# s T2 O& `+ L5 kthemselves.
3 N% H' s8 o# ^% }4 p. P$ O2 SHow many popups get served to the visitor?
% i D2 P. p. x- T# ^$ MThe number of popups served varies depending on the PPV network. Some pop more frequently: R& S4 c2 T _4 c2 J% c- t2 {
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
+ u1 j5 g6 Z7 @* M2 xserving this kind of advertising, so they have to toe the line between keeping their software
3 I4 O {2 n; |6 e, ~8 c0 p7 Jdownloaded and still making a profit.
# R8 ^) v) |' j t- QIsn't this type of software bad? Why would anyone keep it on their computer?
u0 m* Q2 {4 v" w/ q5 |. F8 MNo, this type of software doesn't harm the user's computer.
. v }3 G3 p2 Z* m9 e! ZCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,0 ?- |% y1 ]' V3 b% I, V
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
& D# t, J1 f7 L9 O$ Ithat they can continue to have access to the incentive.
* h) i2 C( Q, x! H9 L$ N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3& W" a. n7 F+ e4 |; _# K- |
How to Get Accepted into a CPA Network7 E" d, m! x2 _9 O' A% J
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place9 G* c; i8 s3 k6 w6 k: c, m8 J
to start looking for networks is Offervault which lists offers and lets you compare payouts across
: [3 C7 t4 \* g1 Udifferent networks.# U9 N+ S* g. K! {& K
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
_7 h* X/ J% y4 papplication and be as specific as possible about your promotion methods. Usually some time after
0 n- g. s/ h( ]4 b) Y' z# wreceiving your application, the company will call to interview you. The phone interview is a critical m+ `' L* X, r# D
part of the application process, and most networks will deny your application outright if they can't get9 | S6 v& ~! f2 A& u8 F& i3 Q
you on the phone.
4 Y, u) [! }# s9 N( S& N. i6 gOften, the person who does your phone interview will actually become your affiliate manager after
M7 O3 J: b# j3 _4 m. yyou get accepted, so it's a good time to put your best food forward.4 u! s9 ^; ~7 |; S1 e+ J. c) l
You might not relish at the idea of someone grilling you about your internet marketing methods over" }! S: g2 \9 u; i7 {$ m3 r
the phone, but trust me, this part is critical. Have answers in mind for the questions:
0 z+ g, W, o# L. H0 j2 TWhat methods do you use to market offers?0 L) g! y" {$ Y( q
Do you already have a website you will be using?
% Z8 Y) A& ?( C" U+ ?9 D; FHow much is your advertising budget?9 v2 T3 H* L. W7 f6 {( g
What other networks are you a member of?
9 }. ]- {' Q' ^" p0 LWho are your affiliate managers at these networks?
: l; J; `/ Q, U3 o8 L q, d* ZDo you use social media (Facebook, twitter, etc.) to market offers?: t' n0 }- g E, V" {+ ^# z+ j4 P
How much traffic can you drive?
+ i2 j6 C: a% V. kDo you have a personal recommendation from anyone who is already a member?% O, g, Z' t% r1 p. X
Once you provide satisfactory answers to these questions, the network will approve or deny your
* |; ` `8 V1 Y: _( M* aapplication. If you get denied, just keep applying or call someone on the phone and try again. Be. m. K( V8 l4 i& f
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
) n: ]7 K1 ]7 z* e6 v- K3 U# Dfor the network can be helpful.1 u8 X5 o- z/ K) ^. P! M, W
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate7 ] K* H( U6 X
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
. k/ D! i( }8 iowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know F) d. ]) e, o8 _
people can open a lot of doors as far as networks are concerned.
5 w5 s& i1 o3 o! @! V) I" TAfter You Join a CPA Network
" j& w4 k: v/ C; K" oOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager8 d( d# U( o' L8 U5 \$ U+ _
and make an attempt to get to know them a little bit.8 N% G# l0 _! J [ Z
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their8 j7 ?5 y, f3 s9 s1 y
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
( ?( B4 U' f. x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4; T1 p& N+ \- U+ H0 |
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
. X$ v" W% M1 ~& r/ S9 bbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus3 Y: j6 `# {' |5 _" M
email.: x0 q! l2 r$ G" B: w2 j3 D7 g' V9 v
For more helpful info about dealing with affiliate managers, check out:& m+ U3 Z' J( U
http://ppvplaybook.com/blog/musi ... -affiliate-manager/# j3 B1 A0 r; d6 w2 l4 p. D+ b
http://www.mrgreen.am/affiliate- ... iate-managers-want/
% A, `- w/ w' [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
% o6 k1 y6 { O9 `- s' ASet Up Web Hosting( k! p) q5 Y8 f- @6 N
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
. h% q, y6 i, Habout internet hosting. In general, you get what you pay for with hosting. When you use a shared
' l- J% ?/ y& N5 F* j" P5 lhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with& V7 U U% N& E4 F" F
whoever else is on the same server as you./ m% o$ y. m5 X6 d2 L
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast2 W( b; [; p0 z7 m' H2 ~6 O( ^
enough that the visitor can't close the window before your pop up is even shown. You have about 3. p% ]+ b. }" Q* g5 r" O G
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.( l. u. `& [# ]: r1 @! Z" U
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
' G& \4 y5 R* J+ p4 e- xhouse full of roommates (hosting customers)., Y2 |# p4 D5 H( M, U9 o6 y& @
In shared hosting, this is like having roommates where everyone has no specific designated area inside
3 J ]( C, E( T# r( ?: K. kthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
1 n$ |, h# M' v2 C: cfit.2 p7 k* X7 l% h0 ~- k2 |" L$ |
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
7 Y7 G) N. _9 C- f: @the rest of the roommates, by virtue of simply needing more space and resources to accommodate1 D$ u2 B$ P; A# M8 s4 g# a+ U
their food. Everyone else's food in the house has less space to take advantage of.
3 I9 q9 v( ~6 `: Q/ h/ V- fIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
6 |: F/ z) ^* x% o1 m, qany type of hosting this is a bad thing, and especially while running PPV traffic.
2 j* B8 _9 ~; V' GIn the case of a virtual private server (VPS), everyone in the house has their own designated space
* k; w8 c+ [0 L" E& Rinside the fridge to put their food, and other roommates can't come into that space. The server is
( ]. L* J: @( ^6 q2 n8 i! Ppartitioned, so that each customer can only use a specific amount of resources at any given time.
, P9 R2 [ B6 F& _' N! N PA dedicated server would be like having the whole fridge to yourself. All of the server's resources8 v5 C1 H7 i4 q2 l% r- R: y1 H) B
belong to you and no one else can use up those resources. This makes it possible to serve much more
& T9 o$ E" p; ?+ d. L/ A$ Utraffic, faster.' @1 J# { J) Q& d
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
$ ^/ }% j+ Q: C" K* s$ h' MAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
7 x! }; j B9 i8 y+ \- e$ There:
! v) j$ R+ e, q2 X. @% Z/ s2 khttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-8 K0 U. z8 s- c) M ?& T4 y
VPS&highlight=hosting
) K) J4 I/ N5 U! V: F: \# y: lDedicated-Hosting-vs Shared-Hosting
; k% w2 @8 U* Ahttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
. P6 s) ~+ ~# S' q8 XHosting...Your-thoughts
. B) ^7 l# K `3 M- ^ A4 z7 B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
. M3 ?: y; q2 i5 fHosting Providers for PPV
7 u, _( Q1 p' t) T k# W: ZBeyond Hosting1 c( \' a A/ b$ S" j
http://beyondhosting.net/6 j$ X% S: @6 [
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
7 q; @" I$ R7 v rreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when: e U7 O$ W$ l8 c$ P
direct linking with PPV. Also, these guys provide great support.3 l1 U1 s) E- o( \
Prosper202 Optimized Hosting
: ~3 h+ U' B% S, [7 zhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/' g. i0 L0 _- Y, ^6 i0 J8 H8 `) H
CPVLab Optimized Hosting1 X+ ]" _, y6 A2 ?+ N
http://beyondhosting.net/CPVLab-Hosting/
- N( n7 j& t" O$ n& f: T% m/ zDomain Names for PPV4 p. D' N0 v5 v
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
8 \+ ?& `% d1 Hwhere you're going to host your tracking software and your landing pages if you decide to make them.8 b! g1 x5 F0 ^! B- A2 ?# @" y
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic, u. z0 _$ }3 A; `; Y' \. X
bland one is fine to start with, to host both your landing pages and tracking software. The .com,) q7 G. k6 X0 n: [
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a: Q. o- g3 b' a" O! ~4 `. O
term or build a whole website.9 a/ Y% {/ I/ r5 c
After you buy hosting, a domain and get those all attached to each other, the next step is to install
( T2 \: f2 V; R! G) V: T; i8 @tracking software on your domain. This is really important, because it is necessary to track your' ^- `4 s, L, X* w" t; _# ]. j9 w( u
conversions down to keyword level so that you can optimize your campaigns. Without proper. q Y: D) z" B6 U
tracking, it is impossible to know what is working and what isn't.
) u# Y4 `, H5 f* _; nTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software# L" ^/ I G% \4 c3 U" v2 v" x
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.6 F. v: D/ v1 M. D: K0 i" N0 x) Y
Prosper202
5 V8 Z- ^1 z4 }4 @5 vhttp://prosper.tracking202.com/apps/9 G P/ L' e1 O9 E# d% G! O
CPV Lab
3 _5 k3 I' ]* r% U7 B: Y8 xhttp://cpvlab.com/! Y5 D" m" f8 ~& S6 _# Z1 v
CPVLab Help Videos
3 g& U( t3 L$ Y- s0 Y$ F- L# Bhttp://ppvlab.com/oweiw/oiurw/vdm.htm
* \' [! h1 F6 _+ k: i+ s/ PAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
# W3 A8 T Y0 aindustry standard.: K; B2 C$ k, @/ N+ {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7/ a5 z% C- R9 C8 T. \
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
* V8 b9 ? a" |" _* X: z$ Ygood support if you have problems with your installation.
" H2 \1 K/ P0 f8 h# Y F b' JTracking 202
P+ f+ f3 x) i, Z5 l ]% uTracking 202 is the hosted version of Prosper202. You can create a free account and then build your. K# O2 P9 f( _6 Z& T
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
! {+ }* |7 h; @; Q. ^& Parea.! u7 r1 c) q. B# y K, }
If you choose this option, keep in mind that your tracking software, one of the most important parts of- y% r! r& I# g1 p5 u& r3 |2 y
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
- J& f% z! O3 ]interface, and their hosting.
( R! y+ C3 P6 G' A! hAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
8 b( o) j$ i- O2 uand targets which you are bidding on. Leaving this up to chance in order to save money could/ y* w1 s# V+ [+ g T
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
0 ^) \- i- }% b; m9 z1 Dwere using.0 }7 C2 M9 W; w
Choose An Offer l9 ?# F( m7 y2 y6 c* L$ n5 o
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
: P& a& {7 W( y* kLesson on Offer Selection
( `/ [# q! @. p8 Zhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
. ^# E& E M" zIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.3 g8 X- D w5 |" I' c3 D
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using+ A+ H& x- U- D+ q
LeadImpact as the traffic source.. `6 O( s8 ]8 S( b% w
Now the best way to learn how to put all of this together is to just get started. For some variation in3 p. B- |0 S% l9 ^5 C9 q: V# m% K0 m
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked$ Y# I3 \# B; U! a
campaign.
: p5 ^# N$ o1 [0 r/ HWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
9 Y$ z& g1 M( Npage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
. C( E& ]3 t( qthat all traffic is accepted./ f/ R' G/ B% ]# w. {3 z, K9 S
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.% g5 ?6 X" m/ U7 A
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
8 ]' M4 f. G& [2 Kget creatives like banners or images specifically for the offer.
) v) }& V5 u+ K0 a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
) J( Y+ X) v* N" {! D4 DBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can! C' C9 L! E6 g7 {: P0 s
track my keywords. Without doing this, it isn't possible to see what's converting.6 f/ I" R0 P. r8 X5 S
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:4 `- v% R0 v: c* H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 90 m& u' Q; D/ E* c- A M
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
1 N) D: W; J" F1 Q( Abottom of the page:
! T& m$ l" D9 y& F7 G* G" r( HNext, I have to cut and paste this pixel into my offer at Ads4Dough.
6 a4 [$ A+ z3 w. wClick on the offer → pixels → Add a new pixel and this comes up:; U+ j* x; y# a" y
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
; l* P, e9 b# v, sfrom your software into the box that says 'Enter URL of image to load'.' F0 V n- y/ Y- X% x9 C
Once you do this, it should look like this:; C5 U7 t1 Y, U7 V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 101 N7 I, f! a5 V- g$ B' ]
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:- \0 ^& w3 K2 ^! f# a9 p# @
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
0 d+ A) N) e; E+ }8 aProsper or CPVLab., u0 L6 ?' e s! ?7 `6 G9 S
% t) z3 }0 i5 `2 E) T
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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