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PPV GUIDE [PPV新手入门][28页]% F9 c& {, e& `$ }
详细的请下载电子书！2 k4 Z1 J; [, x
: t9 P! r j! f* G0 F
1 Y. a+ @: v3 U/ r. l1 vNewbie Guide3 W. L4 S0 p5 }$ ^$ B
PPVPlaybook.com! v7 x) R G0 p( m2 K8 B
Tracy Shaffer
; g6 J% p/ `5 f/ u8 j2 E6 r, RDavid Ford7 u- ^$ j+ x" n6 I% Z/ R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 13 Q/ @. J8 N5 O) N/ |, v0 J' U% I
Getting Your Mind Right to Start Affiliate Marketing
4 ]" f# i( o" D8 @" SThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an {) N' Y+ r* M3 k- Y7 s
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where% @0 h( O& p0 t1 P+ x% C6 b
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing5 x) a0 Y' s* _9 x$ k
with any success, these claims are laughable and far from the truth.
# z. d8 y7 i: M7 S8 TAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
7 ?3 U& }6 T( c8 J/ e+ S, mflow management. The main benefits are the low barrier to entry compared to other businesses, and
: d( m* Q; Z& \) I1 m4 v; lthe ability for a marketer to be a one person shop and make an incredible amount of money with low% h; z0 L8 |" s, p+ }/ i, `
overhead.
9 d0 \! C4 @% G5 v( Y$ e: v* }The winners in this business are the ones with persistence when nothing works, who know there's0 Z; }( ]. F% i+ `# S# u
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
: i9 T' S0 `+ c, JThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
+ l: j/ d8 I- p( h9 Zstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.; I& V# Q9 B7 t a
Most of these things happen suddenly and without warning, and they all contribute to the amazing
" T0 o3 m. C- q0 z- y% ?learning experience available to anyone with a few hundred bucks and the ability to open an& \$ q! Z& ^- C6 j G
advertising account.% E0 U# N, Y3 ?* ?
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
' u4 D* s2 G/ ^! j! zwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
6 ~( s1 P: N; r! G; L" s% jmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
- q+ c( P7 s' qtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
& ]$ f, s7 e8 g! }- h/ hWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
$ [' H' c' I, [' k2 t% ^% Z* ~started building PPV campaigns right away from start to finish. With that said, time to jump in and get5 ?6 C- D9 l+ D1 A8 B
started building.
7 U: ^2 |, M( v1 bThings you need to get started:7 ^& @- K& W4 k9 E% P
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)6 [0 \ h5 ^1 I2 a# G$ U% t9 k
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)! J8 Y7 L" s- b" }$ d1 ^% X6 a" n6 Y
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
6 w2 F. s( {- T$ k7 ?! Q4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
$ O+ _1 c$ c' c) s3 h7 m' v( \2 NThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
& v& B! H. m0 ewith PPV.
4 x( x5 `+ b) X* ~7 X3 UBasic Getting Started Definitions
. U0 M% Q5 k* f5 m# D, WAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
0 e7 ?: a: B; j, _% r( Y0 |affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main5 |' O% R- m3 S1 l' t% g- v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
" N2 X$ R8 N) u7 y* b8 K3 ^0 wtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
# k4 z4 {* {6 \Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
! k+ Y* [# j4 ^; [& c/ preceives a commission on that product. An example would be the Amazon.com Associates program,( I8 S$ i; C5 I5 B- C2 U
Comission Junction or Clickbank.( V% r, P( k. ~8 j2 d( o& ^6 V
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes7 g8 B/ q& t- d' }% j" I& O2 Z
an action like filling out a form, submitting their email address, signing up for a service or sometimes
" G& K$ A1 {& B" b$ rbuying a product. An example would be Ads4Dough or Neverblue.
- k" D. L- _+ q& X, d9 I3 T# ]Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's. j2 T T7 K* a: b- D' W, B/ i
account, getting the affiliate approved for offers, bumping payouts and just about everything else* B& t, Z1 |2 G. e
related to an affiliate's account at the network. Having a good relationship with your affiliate manager% q1 [; S& e3 I
right from the start can really help you., g% ]9 D& p6 V" [" W/ n+ E
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
/ h$ r5 h+ |2 `8 e; K# Lin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
, ^4 E4 c' r( J/ Kview, starting anywhere from .01 or .015.
$ y: K8 ?4 X8 C. v. A! JIn order to use this type of internet traffic, the affiliate can sign up with a number of different8 L5 [, s3 `* \- j) J. j
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
. ]. U6 \8 Q; z# r9 N3 |MediaTraffic, and AdOn Network.: f- U o1 f4 n% x
Don't popups get blocked by pop blocker software?
! x* N# a7 ~3 P1 h6 [3 PNo. Popups are served in a new browser window as if the visitor had opened the new window
% Q A/ k( b! q- j" ethemselves.9 H V) |3 X d4 d7 M# B0 i+ N
How many popups get served to the visitor? I" d! {% F. T, m. X# ]! ^
The number of popups served varies depending on the PPV network. Some pop more frequently
4 h# ~! {4 {# g; ?(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
6 a9 m$ e8 e. `' o; w6 `7 c! Cserving this kind of advertising, so they have to toe the line between keeping their software6 \" x9 j1 U" \4 M+ B8 z7 e [
downloaded and still making a profit.
% U8 y P2 P. I# GIsn't this type of software bad? Why would anyone keep it on their computer?# P2 |6 W1 t: ~: v3 t6 ^
No, this type of software doesn't harm the user's computer.! J @* l# D: ^ y0 A* a- p: r
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,% d# _; L) B/ M# T2 d
toolbars or videos to place the software on their computer. The visitor keeps the software in place so- {% h7 i6 Z6 E* h/ n- B" ^
that they can continue to have access to the incentive.
+ u5 m$ A) o4 ~! w( T, y! f5 s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
' M0 R: a/ ]$ ~How to Get Accepted into a CPA Network3 K: ]: F0 ]/ N6 L. A
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
2 K/ O+ y) l! C0 F: {to start looking for networks is Offervault which lists offers and lets you compare payouts across
* K+ \, X# F& Q1 f! e$ Ydifferent networks.* W# O" g+ I% [: O: N
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
$ F# K% g2 W+ N. }/ T8 Q# dapplication and be as specific as possible about your promotion methods. Usually some time after
1 w8 \7 e. F4 z2 n$ xreceiving your application, the company will call to interview you. The phone interview is a critical% V/ }( D% |5 s
part of the application process, and most networks will deny your application outright if they can't get
+ i5 }6 W$ g: b) A% o @you on the phone.) L, s) P! m* ^3 m% N! O
Often, the person who does your phone interview will actually become your affiliate manager after
W- c& k, R G& o: m7 Q4 C9 @7 oyou get accepted, so it's a good time to put your best food forward.1 b- i5 R0 ~8 c1 e1 m/ {: W u
You might not relish at the idea of someone grilling you about your internet marketing methods over& p7 E3 P7 f% f: k
the phone, but trust me, this part is critical. Have answers in mind for the questions:; u3 u8 \# t1 v" G7 [
What methods do you use to market offers?
k9 J% w. x: f" @Do you already have a website you will be using?4 d+ q# a, h1 t( d& n9 S
How much is your advertising budget?
+ w: c5 s/ i0 ~7 G; Z0 D5 E$ b8 GWhat other networks are you a member of?: `( G6 B2 o4 L$ `2 z
Who are your affiliate managers at these networks?# i) O" a5 |8 s* X3 T- v
Do you use social media (Facebook, twitter, etc.) to market offers?" l: N U% `8 y$ u/ r! D
How much traffic can you drive?: D) E& n" \( G1 r7 Q
Do you have a personal recommendation from anyone who is already a member?! q" p+ A) ~# y; H0 o# V* I K' B
Once you provide satisfactory answers to these questions, the network will approve or deny your% D2 H Q1 ]1 P( A7 Y
application. If you get denied, just keep applying or call someone on the phone and try again. Be
7 S+ u* O' [- Y; A* `- T; fpersistent. Also, getting a personal recommendation from someone who is already an active affiliate$ p* T7 O/ ^! p
for the network can be helpful.5 H( `' S. s' x1 i2 R8 I) e
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate$ m. Y+ t8 L% V# r0 e& y
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network" A7 n& n G" h
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know/ u% ^* g% o+ T- B- t
people can open a lot of doors as far as networks are concerned.
( b/ B. [, @- y( hAfter You Join a CPA Network8 |8 d$ r2 X9 g1 l* n
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager' E% I2 n; I( v( H
and make an attempt to get to know them a little bit.
! }' J {5 v/ T' f& F4 Z! cFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
# y, E6 H' ^# l* w- Rweight in gold. Start feeling them out from the start and try to get to know them. Once you get; j7 G" ~! X. J+ U2 [+ ] K" ]& e4 i1 c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
1 \6 W" N! _; Elarger, they can really help you with your marketing efforts, scaling campaigns and getting payout6 c8 E$ @( _5 D: `8 D
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus" R! _+ L2 n: v4 m
email.
, Z: F% p6 k" V6 oFor more helpful info about dealing with affiliate managers, check out:, z+ P4 l7 W+ x# i4 v# c
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
5 o8 t/ z) M5 |, K5 Thttp://www.mrgreen.am/affiliate- ... iate-managers-want/
8 J! \' k9 y0 `# {2 Q4 @( A5 S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5* B* I6 x! u. J% W6 L6 v+ u
Set Up Web Hosting
; c5 }. M- K& A O: y, k8 O' tGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said0 k% C" G% P; | e8 r; i
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
}4 \9 G4 L1 b# F) Chost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with3 `/ z$ H5 u& D: i9 q" T" N% ~
whoever else is on the same server as you.
; @/ @& X j8 e- L/ cSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
) `/ i6 |" G3 m- f" c6 v0 oenough that the visitor can't close the window before your pop up is even shown. You have about 3& b# V' w) U5 Z& |9 O
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
) H& F/ e& k. l- U5 J oTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a$ e7 f& q: d, ]: t
house full of roommates (hosting customers).
0 [& I" Y% h1 R. a4 k4 e- F# jIn shared hosting, this is like having roommates where everyone has no specific designated area inside% x3 i. J' b* [0 t$ s: z9 {
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
9 _. W _1 q ^fit.
/ p& [6 @; t/ G- s, KSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
* r. N3 w- l0 o' v8 Z6 k9 S. Uthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
2 K- w2 @: T( i# Q$ z; e$ ], L8 ktheir food. Everyone else's food in the house has less space to take advantage of. {( e! M. k; n. O! a
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
" G1 D# B- c' s: }any type of hosting this is a bad thing, and especially while running PPV traffic.
4 [$ ? e. Z3 m E, o9 yIn the case of a virtual private server (VPS), everyone in the house has their own designated space8 [, | O4 K+ K: v# P" F4 ?
inside the fridge to put their food, and other roommates can't come into that space. The server is
. n3 o2 _0 q* L( Wpartitioned, so that each customer can only use a specific amount of resources at any given time.
9 V5 _! |5 x6 K6 Z$ X+ GA dedicated server would be like having the whole fridge to yourself. All of the server's resources
2 F- A% G l2 |* [% J- M U* ?+ `. {belong to you and no one else can use up those resources. This makes it possible to serve much more
y) x; \5 m/ ]8 G) k$ ~/ Wtraffic, faster.
4 N0 {' C! N p: vAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.# @& i- d( _2 k7 O9 U1 c
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is" b7 }: P& v/ G" i( P5 v/ X
here:7 h4 u. s% `8 L8 K) a; n7 @' M
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
+ N6 ? s$ z, h7 lVPS&highlight=hosting
8 j, w4 \% ^# S0 u, B2 d# ]Dedicated-Hosting-vs Shared-Hosting
5 E% g' B7 E8 | {+ U0 A" e# B8 nhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-4 G& P" I6 N# v; {6 n+ I3 `
Hosting...Your-thoughts) ?4 [/ k8 q7 t6 N1 F! J9 N% T% `" Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
& _" ?) M9 O2 d7 eHosting Providers for PPV- u4 V5 E P- ^, l8 a5 B5 `/ e
Beyond Hosting
1 U: A' l+ T$ G6 O u. _http://beyondhosting.net/
! s' g5 M$ h2 l3 i" z7 | e# `With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
" j1 E0 d# g! ?receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
( K5 @3 X6 k) Y# O3 Z1 V' K# cdirect linking with PPV. Also, these guys provide great support.6 U# N4 H: J0 _0 l- W0 c% c
Prosper202 Optimized Hosting
4 Z( l# I! R# w& hhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
1 e5 r3 c0 S2 ^1 Q$ f6 LCPVLab Optimized Hosting
6 r' ~# U$ z0 D+ Thttp://beyondhosting.net/CPVLab-Hosting/
" e+ B! P% F& y! r+ w# `Domain Names for PPV' q! u' W( Y4 W& l7 X3 L m
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is, ^4 {7 f. W$ E7 H" O5 \
where you're going to host your tracking software and your landing pages if you decide to make them.
. c9 J/ d+ d9 N- }Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
5 o8 t7 N- c8 s! L8 `4 s" ibland one is fine to start with, to host both your landing pages and tracking software. The .com,
c* g1 a' k5 ]/ Z9 f- V3 D" s.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
2 z l' o$ p* L! z+ kterm or build a whole website.
* j/ [; f! N' a; l* tAfter you buy hosting, a domain and get those all attached to each other, the next step is to install8 S% v3 C4 O) N& K6 m
tracking software on your domain. This is really important, because it is necessary to track your- I% a" v n0 b; u8 }
conversions down to keyword level so that you can optimize your campaigns. Without proper6 ?' A4 {$ E8 _0 |/ k
tracking, it is impossible to know what is working and what isn't.
* {# K# v' D: U/ j% F7 a( I8 ~, vTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
+ s+ `3 f C! }4 Wis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
2 b& N* P* J* Y* t V0 PProsper202) G, N/ E6 |( g! q: B# v8 O3 {
http://prosper.tracking202.com/apps/
1 {1 }9 V; _& [6 S+ V- Y# @% [& q/ jCPV Lab
/ @& E% q* Z1 v4 |3 zhttp://cpvlab.com/, }2 a/ N% n9 x0 v) O7 R5 S
CPVLab Help Videos
$ L: D7 w/ t( _( bhttp://ppvlab.com/oweiw/oiurw/vdm.htm) h- Q7 l6 G: s4 C
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
! v' Y1 u# E4 F5 Eindustry standard.# `# g6 H) f8 q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
7 F$ J+ M0 a, R' e+ K5 f, pCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from" C# d# N; N* N/ `" l2 m
good support if you have problems with your installation./ y0 ~& F5 j/ W% E& d; M a* E
Tracking 2022 ^& I8 f ~' C7 m; B* e& _
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
$ s( N+ L J2 Y, V+ Ccampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user" U6 g- U. j6 P
area.
+ i' D' Q2 t5 l, D- @If you choose this option, keep in mind that your tracking software, one of the most important parts of
6 r: K M% U/ c) v+ S# Nyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
; W6 ^6 H0 i0 k! i5 N( a' kinterface, and their hosting.! k: u2 }' _/ Y+ Z% Y5 P
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords- t" i% T. _2 B+ {5 H) {
and targets which you are bidding on. Leaving this up to chance in order to save money could
' z1 w7 M. \) A6 E2 @* v. Upotentially leave you open to huge risk if someone else caught on to what offer and keywords you9 u+ ^5 K9 U6 V' G
were using.
" Z9 U- u$ C+ u$ P7 s/ i! c k* PChoose An Offer# [/ D- C# U& Q, X+ B
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
# l+ ^; _5 N( Q) ^Lesson on Offer Selection) c* W: R* `! u. \' p
http://www.ppvplaybook.com/forum ... on-Selecting-Offers. h ?8 K9 `. |8 y+ Q' B- S
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so., N6 u2 K4 i- ]" l: v. O6 P# y% Z
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
% ]( q) T3 h; OLeadImpact as the traffic source.
1 [: F, b! y) s4 H+ a5 c4 i. ^Now the best way to learn how to put all of this together is to just get started. For some variation in
2 y0 s, v" X) ?% f4 v3 B% @+ ]- m1 w Ethe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
& u+ |7 U1 {6 O) R0 L- Z- Hcampaign.
/ |' i8 k9 }! w, b! s& cWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first2 ]) K$ h/ U% s9 y$ v" D; W" d6 K
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
$ G9 F( G/ T7 a) n0 p2 qthat all traffic is accepted.
9 J1 s4 g4 T! E5 x8 E1 K u4 KFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.* h j$ L8 b# V1 h7 p& C5 i: C* b- R7 z
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can) y6 |% F4 z7 r, x3 V
get creatives like banners or images specifically for the offer.
' x0 C8 K; K! }) f+ w: w- {: ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
' z4 C i( [4 A& @" [2 [9 RBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
: A1 t% z% V; {( z- f Dtrack my keywords. Without doing this, it isn't possible to see what's converting.$ e( \. w7 x6 c6 @5 [" j
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:% s2 ?& [. f& r% f* m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 95 A3 R# Y: N% w1 I) h8 p
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
) z% p4 u. Y0 |0 v& Hbottom of the page:
( A8 ^% o3 o9 DNext, I have to cut and paste this pixel into my offer at Ads4Dough." s1 Q/ q) r5 q% i! q9 I# }* z
Click on the offer → pixels → Add a new pixel and this comes up:
! W: m5 W; w& n* s) GMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL9 k% @4 O' S/ Q s \( w5 G* ^" c
from your software into the box that says 'Enter URL of image to load'.# x6 F. b& D! D
Once you do this, it should look like this:/ O+ t2 z' g' J2 |5 i: @1 n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10! {" ]9 N& H+ t1 e
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
2 A3 q" A$ q6 a- ^8 E+ gNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either# T7 K; |8 R' {( K% P
Prosper or CPVLab.
. C. I- Y0 z* @$ z
+ N5 G% j- I5 x& l' F1 D& V+ F$ a |
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发表于 2012-12-27 18:47:17
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