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PPV GUIDE [PPV新手入门][28页]4 i; k) G1 o: q- v, P B+ F
详细的请下载电子书！
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Newbie Guide
. [: Q8 V+ ]) V! ]+ v1 T, L7 ?PPVPlaybook.com
8 |/ W0 S4 S/ u) U' X/ `9 E+ I2 bTracy Shaffer
! C5 v/ j2 `+ Y- M1 VDavid Ford( U& P8 F A8 i) q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
; C8 t* c s8 g8 {6 E3 f/ wGetting Your Mind Right to Start Affiliate Marketing
) T2 r* U9 x& IThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
2 j6 w+ b3 w. F* Uever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where) K+ z! F! p; X ^9 O7 n; G. y
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
3 P' k# Z7 o# Rwith any success, these claims are laughable and far from the truth.: {% N$ U7 W1 Y& g- G% z8 H. O
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash0 y" D4 P. C* w! t% @
flow management. The main benefits are the low barrier to entry compared to other businesses, and
3 @+ g- z2 g0 q& U; cthe ability for a marketer to be a one person shop and make an incredible amount of money with low
8 N+ F; U. ]4 ~* T; D1 U. Q4 x, noverhead.
" @% B5 G5 F g8 i6 h% }The winners in this business are the ones with persistence when nothing works, who know there's
+ [! j3 ^. G: W" \; {plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
# Y: X# Q0 `( H/ V* XThe cold hard reality is this: virtually everything in the space is changeable, what worked today can2 S7 K- W& C5 L
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
6 {5 Y7 [, z) jMost of these things happen suddenly and without warning, and they all contribute to the amazing
# F! z2 K3 D% N9 ~# J+ Slearning experience available to anyone with a few hundred bucks and the ability to open an
, F$ |1 n* e+ O; N0 Aadvertising account.8 s& O. `2 M: l( H3 p8 \
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
* ?1 |, L3 q7 y awhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet' e5 d# n5 j7 I: T' V5 `0 i R4 [
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
3 f( Z' ~' U4 c% ntrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
2 s# x1 I9 }# `With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you3 M8 ^) D% z: H$ h5 m! d
started building PPV campaigns right away from start to finish. With that said, time to jump in and get0 P. M, @/ b" H
started building.
3 F; O1 }# b" C3 D% y+ _# oThings you need to get started:
7 s0 h K# S# Q( k0 U/ g2 j1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)1 Q8 [5 J l! U1 @1 G+ G8 n
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
* ~& t% P. L3 u8 a' X3 ~9 Z9 X2 v3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic); \7 ], c5 \/ p2 T4 r( b
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)/ k( c @8 Z h- {
This guide describes from start to finish, how to get started in affiliate marketing by running traffic' i( X3 ~ N, @( d$ @9 _* W- \
with PPV." S& V: l& h- W
Basic Getting Started Definitions
% W, P/ [+ X% IAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
, Z% P$ w8 T/ A; q- d( H: ^affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main1 R+ y9 e: I4 t6 v# r! Q; e8 B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2: a, v3 c/ \ T/ l
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).) W& {4 u7 v% c8 _2 n
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate& z! N) T% e1 J& V
receives a commission on that product. An example would be the Amazon.com Associates program,6 ~+ @% K$ X% S& P1 j: H6 o
Comission Junction or Clickbank.9 x* z7 ?1 y5 C. R$ R- W
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
- j: A, L% T; \' i+ pan action like filling out a form, submitting their email address, signing up for a service or sometimes, o; C4 H7 W h7 G" R- I
buying a product. An example would be Ads4Dough or Neverblue.
% {+ p, C; O) d1 H) Q' |9 i& B6 V( FAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
1 s, l* I1 j+ O$ Qaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
2 A. f5 s2 D6 v% ^ jrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager. N4 {% o3 q. g5 r7 B8 L, l0 i
right from the start can really help you.* c3 h( F% x+ ]9 C6 a
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served0 q& y1 L+ s, y7 G: c) ]
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
: g- c8 m8 g/ W8 aview, starting anywhere from .01 or .015.
+ |; X) y2 m b+ D# [0 D7 KIn order to use this type of internet traffic, the affiliate can sign up with a number of different# f$ y+ W. N2 [1 y
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,# n3 `( H+ F6 R) p8 ~5 V: E$ r
MediaTraffic, and AdOn Network.
2 G7 ?5 {% f) K$ WDon't popups get blocked by pop blocker software?
1 j; L. |* F5 l; h' bNo. Popups are served in a new browser window as if the visitor had opened the new window
. g' \" L. G+ t4 a: ?6 xthemselves.' l4 D! F- f) U* K
How many popups get served to the visitor?) S) x0 D O( z; E. w. P3 p" ~- k
The number of popups served varies depending on the PPV network. Some pop more frequently$ t2 K+ @- o5 \' q0 B+ `4 i. U! d, }
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by7 L, r. S& ~8 R
serving this kind of advertising, so they have to toe the line between keeping their software
8 D. _% P# A8 j: w; T- @7 ?; ddownloaded and still making a profit.0 X8 p5 C5 E }6 v. q5 x6 \
Isn't this type of software bad? Why would anyone keep it on their computer?
$ B. Y7 m6 n, ~, U) a& _No, this type of software doesn't harm the user's computer.9 i+ k+ \' u) c/ h/ I
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,# H: {9 R( Y3 h- m* m
toolbars or videos to place the software on their computer. The visitor keeps the software in place so% d0 r: }+ i! V5 S& q" G* n. n
that they can continue to have access to the incentive.0 s4 C7 v" k: Q* I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
+ G, O- J; D) n% |- N8 ?8 ~How to Get Accepted into a CPA Network0 {% x8 @9 b2 Q5 T. ?) ?( j
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place$ x: ~ U" [* z" ~7 E
to start looking for networks is Offervault which lists offers and lets you compare payouts across3 u2 X. {8 m" K! W$ V, ?+ b
different networks.
( O3 B+ o+ S) e) e }+ vOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
. Y1 Y) v+ `0 L4 S# V) Lapplication and be as specific as possible about your promotion methods. Usually some time after
8 o2 y ]- {/ a) Sreceiving your application, the company will call to interview you. The phone interview is a critical
6 H! L, Y: U7 f/ K- ipart of the application process, and most networks will deny your application outright if they can't get
. a: o: K& q6 f3 m: l% dyou on the phone.
4 {: `0 u' \# xOften, the person who does your phone interview will actually become your affiliate manager after3 W3 ~. y/ k$ E
you get accepted, so it's a good time to put your best food forward.2 l& q0 D4 c2 @5 r" ]
You might not relish at the idea of someone grilling you about your internet marketing methods over
6 \( y* N: P) T# G/ c5 U- Vthe phone, but trust me, this part is critical. Have answers in mind for the questions:
6 f. N- X+ U' ~: TWhat methods do you use to market offers?3 j0 u( q1 o) _- D3 q6 A8 ^3 ?
Do you already have a website you will be using?; l" M9 t, x, `
How much is your advertising budget?* U* b/ Q4 U5 p( c3 J8 W# u
What other networks are you a member of?
9 U g( z( ~% @( W9 RWho are your affiliate managers at these networks?
( W d4 x3 R1 i! Z0 \0 Z3 d- X2 eDo you use social media (Facebook, twitter, etc.) to market offers?% h3 E) N+ e6 X. D$ a
How much traffic can you drive?8 c0 A7 X$ O8 ?' V# b @$ S
Do you have a personal recommendation from anyone who is already a member?
6 \" Y0 f% W% j$ i- y6 cOnce you provide satisfactory answers to these questions, the network will approve or deny your! ~3 l/ r, L. j- Q) A
application. If you get denied, just keep applying or call someone on the phone and try again. Be
) p u) C4 Q; e( _6 g5 b1 kpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
2 m" A9 O+ I. \( S7 {" Zfor the network can be helpful.
) l: I8 [) q1 R4 U0 `To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate8 R7 W" I* z4 F
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
; j& F; `1 b9 W3 c$ Jowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
# m6 {* A) V2 ]/ E/ F5 ?people can open a lot of doors as far as networks are concerned.5 t; a0 ]7 V7 L0 t, _( ^/ I5 `
After You Join a CPA Network
0 |8 U4 |, a- I" {# }( d( E# GOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager% L' H3 s3 m7 g/ }/ ^
and make an attempt to get to know them a little bit.
3 D; J% j; p1 d% S; T1 AFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their0 ?/ B) Y( n" ]/ p f$ k- G
weight in gold. Start feeling them out from the start and try to get to know them. Once you get3 X2 }, P7 N+ V* A" X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
& Y* r# u' V" xlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
; m) p0 K! j& U4 ^! w$ Q s$ dbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
0 V; {, E6 _/ q* o7 s6 Kemail.
3 S$ \0 J. H7 {+ U b6 n/ hFor more helpful info about dealing with affiliate managers, check out:
4 J( {0 L! ~9 R, F& Mhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
; J) P* `6 N, ~- @( Q6 ehttp://www.mrgreen.am/affiliate- ... iate-managers-want/
0 p6 w2 a F. o- S2 ^) Q6 p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
* O. U# {2 s6 |- ?+ ] G DSet Up Web Hosting
" s# Y& b" G2 e& i' k4 x5 B4 r. `+ jGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
7 \& Z7 p# L9 B: f' qabout internet hosting. In general, you get what you pay for with hosting. When you use a shared! H; q. v& f0 @0 i
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with1 ^7 j4 L" M- m" S$ o
whoever else is on the same server as you.9 k% `: _$ A, l0 X
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast% Q9 r2 L% }. k- W+ d
enough that the visitor can't close the window before your pop up is even shown. You have about 38 K: ]: Y2 Q1 N+ a r
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
" V" R4 t# N) x0 dTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a6 N0 ~, T; w/ t) C. t& d! d
house full of roommates (hosting customers).
* L6 ~$ v& m6 z$ uIn shared hosting, this is like having roommates where everyone has no specific designated area inside# c* i( D* Z& M( G& m# e/ P$ N) Z
the fridge where they are supposed to put their food. Everyone just jams their food in however it will6 b# J4 f1 W. [2 s2 F/ k
fit.4 F0 K* Y3 z8 [' n6 N$ V' r, P, [, P
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than- H0 E* a) h) U8 f2 X
the rest of the roommates, by virtue of simply needing more space and resources to accommodate4 G2 h! k3 h8 H1 ?0 D& c. s$ v
their food. Everyone else's food in the house has less space to take advantage of.
& a& j v5 R' t! `' |( KIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
2 O P U+ M" K. w$ v( r: Many type of hosting this is a bad thing, and especially while running PPV traffic.9 f/ B3 H, @: r* Q5 D/ n
In the case of a virtual private server (VPS), everyone in the house has their own designated space
1 d5 D$ E/ n( e1 I( C5 t' e& C' uinside the fridge to put their food, and other roommates can't come into that space. The server is
+ j" `0 ?/ v$ @8 q5 Q" w/ n, [partitioned, so that each customer can only use a specific amount of resources at any given time.
/ |& C* t5 @9 q& e6 {2 D" _A dedicated server would be like having the whole fridge to yourself. All of the server's resources/ S0 z! i a: j/ g% {6 H) l
belong to you and no one else can use up those resources. This makes it possible to serve much more
. C9 `0 `2 W% U% e* R7 E1 h3 ttraffic, faster.
5 G: o1 b+ e) H0 y9 TAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
9 @" W+ i8 _& m* m$ j) c8 {Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
7 g; `) _6 Q) g- p' Ahere:
: |9 B! @/ y2 {http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-- P1 y4 ~* N( |- ]' Q6 A
VPS&highlight=hosting( u+ ]5 p! l; P8 \" q& s
Dedicated-Hosting-vs Shared-Hosting
$ A8 e& J' R% a! `http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-0 k* `+ F" h8 G
Hosting...Your-thoughts4 m# ~2 S8 t y. ]) ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6$ O+ B7 j0 m) j6 I- x4 j
Hosting Providers for PPV: Q# O" S) T" e$ M' q
Beyond Hosting
0 t4 h* L$ ]" `9 N- Qhttp://beyondhosting.net/4 ~* _1 h# P* }3 P
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment2 m% P }0 K+ q+ T0 U* F: r. K
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
( N. [& `! e7 h; Mdirect linking with PPV. Also, these guys provide great support.2 P: |; |, n8 A6 W$ [
Prosper202 Optimized Hosting
# }/ r& `8 }% x0 ^# d; ohttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
! E- C1 p+ X) Q! UCPVLab Optimized Hosting
3 M! [: g$ y7 T+ Ehttp://beyondhosting.net/CPVLab-Hosting/
( g8 _6 a6 r$ I5 uDomain Names for PPV3 Y% z, }. b# S. x0 j' x' f
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
9 W: K/ n" ~4 ]1 e. Nwhere you're going to host your tracking software and your landing pages if you decide to make them.. N) C' i4 j# ^; J' R8 X& l ^
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,; K# k- k9 o; N0 M. X) y4 R& x0 u
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
) ~/ B" m3 ^/ Q+ d A7 n.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
7 I! W b- M1 W( Z. @; x4 k- b% e1 kterm or build a whole website.& O! R) o+ k* [/ p% p0 l: [: e# |
After you buy hosting, a domain and get those all attached to each other, the next step is to install
; D2 E8 L7 v# A/ r' q$ Ptracking software on your domain. This is really important, because it is necessary to track your& h# J5 ~3 F/ p1 q7 X
conversions down to keyword level so that you can optimize your campaigns. Without proper7 Q' n9 }' O& k
tracking, it is impossible to know what is working and what isn't.
; v1 B' e0 u2 q( d! PTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software, [$ F/ `- W' A# P6 ?' h
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
6 o2 ?) r) m" K, HProsper202
( k* r$ t2 m* z, K$ r# y: `1 M+ [http://prosper.tracking202.com/apps/
j8 A1 b( C6 q; ]) _ SCPV Lab# w) Q# ]" p5 Q4 i R) Z
http://cpvlab.com/
# W+ ~1 g3 _# A8 R5 G" }7 yCPVLab Help Videos
2 H6 J' E9 F. ]0 B' y4 |http://ppvlab.com/oweiw/oiurw/vdm.htm
" W% W+ Y! i0 Y+ {0 L# ^: G4 m ^# TAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
# w6 v. e a1 o' f$ E5 Xindustry standard.$ U# k8 l9 L' x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7 U+ l- ~# S* O m( G1 o
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from7 k/ r- ?6 B8 X- r1 @
good support if you have problems with your installation.
7 G" v' V) ~, d1 VTracking 2024 W$ G0 ~0 P/ C
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
# B" N- ^4 ~# y7 W3 \5 Z; u( bcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user. }& H2 B& j( x+ v+ F* A: t+ r
area.2 u; L; X) k7 z3 M$ Y5 u4 t/ q
If you choose this option, keep in mind that your tracking software, one of the most important parts of, W4 t: R" [* [2 I
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202+ |7 G7 ?0 f+ [
interface, and their hosting.
8 y- h/ B: @; [9 r3 F- L+ w0 VAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords K% Q5 H3 q l4 x$ b
and targets which you are bidding on. Leaving this up to chance in order to save money could+ B G" b0 P' a2 x# s
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
' n6 Z9 n* O& F& t3 nwere using.& |$ V1 ~- R% b4 K H5 F
Choose An Offer# _" l$ |8 {1 M0 N9 e
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
- t: ]4 G! ^9 J; v) ]Lesson on Offer Selection
: a& m' b0 H; w( O o+ Q( jhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
% j" O. N0 @. ?- C6 e) t* h. IIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.7 L3 `4 U5 g+ C4 _" d
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using0 r' x7 ?" x9 x, X1 [' A
LeadImpact as the traffic source.- O# O, y- L/ Y* A, }
Now the best way to learn how to put all of this together is to just get started. For some variation in
, u, [0 h3 @0 d5 E1 rthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
, ? ^$ B6 A1 U" l1 p, G U+ kcampaign.
& o& _& v# |" L+ b5 R( ~When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
' Q9 ~6 K$ Z, L5 Q7 p$ Rpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
8 `' H* Y" a- k5 A0 f5 {that all traffic is accepted.& f/ K9 I# K) n+ I4 r& G
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.! n7 s# j, R3 ?9 V! t9 h; x
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can3 I. t" H9 R$ B, X
get creatives like banners or images specifically for the offer.; \$ H+ H% K: ~4 t2 i2 l( t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8- |9 Q2 R$ ~: a
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
4 X+ @7 U3 ]+ y. q7 L9 ~6 ftrack my keywords. Without doing this, it isn't possible to see what's converting.- i5 \2 S! z4 D: ]/ \: a6 Q
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
- ?; q: `7 D9 t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
, r7 Z: c, W2 r/ {In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the& n5 _2 z9 k/ x! `- D
bottom of the page:
. M2 A& M4 h4 Q. T3 t0 m3 kNext, I have to cut and paste this pixel into my offer at Ads4Dough." h1 A9 j3 d/ F- l
Click on the offer → pixels → Add a new pixel and this comes up:2 ~7 Y' ]$ E/ o7 r; J& s; p
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
2 `0 g4 V0 }, R+ T' W/ x) \! m: afrom your software into the box that says 'Enter URL of image to load'.) P" v( ?6 D7 C5 Y, a1 e
Once you do this, it should look like this:
. E( r- S& W# ^/ X# x) S* E- n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
* ]& z$ X' U4 r2 P/ m/ \/ N4 rClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
5 E. }! o' S# b2 sNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either& p: V0 M$ ?4 K: B+ K# D
Prosper or CPVLab.
0 J7 K6 c& Q4 R) d& M5 C
5 z+ \! f7 C5 Z. R m' w; b |
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发表于 2012-12-27 18:47:17
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