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PPV GUIDE [PPV新手入门][28页]
" G; W8 E9 V( j( c& _ O4 \9 _详细的请下载电子书！6 b q/ V6 R& I2 r: W2 C4 w5 |" c% j4 d8 R
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Newbie Guide
' o" x4 ^% D' x* A) W* xPPVPlaybook.com# @4 V$ g8 P3 [- D8 e9 B y5 \1 k" |
Tracy Shaffer5 E5 D2 {1 p# D
David Ford
" z/ j! [( b0 m+ f: t. I- a$ z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
2 m% }; h) h7 YGetting Your Mind Right to Start Affiliate Marketing% \" L |' ]1 B: b# P+ }% D* U: j
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
( \# k1 ~8 ^0 z* y/ Tever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where9 D! w6 X5 c! R1 [, s
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing% p2 a8 {9 @+ O, }, g% d2 i- K
with any success, these claims are laughable and far from the truth.
* p/ o. ?4 J4 B2 v0 W9 aAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
: \+ n: g0 Y" X7 E0 O- Gflow management. The main benefits are the low barrier to entry compared to other businesses, and
7 u6 Y. d% ]' C4 ^1 v1 t, A9 J2 Y& kthe ability for a marketer to be a one person shop and make an incredible amount of money with low
* {0 U) @) j7 z- m! p4 yoverhead.
' F! `4 T. A1 Q" ~8 i6 OThe winners in this business are the ones with persistence when nothing works, who know there's, k& \5 b* w8 ]
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.. m$ p+ q0 P* |) w4 @6 w9 ?5 T4 G
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
3 H; N6 |" ?% f2 \1 S5 \- R/ Bstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
- K, ]# f& _7 ^7 ^Most of these things happen suddenly and without warning, and they all contribute to the amazing0 O# v# m, F5 r# [4 J/ e
learning experience available to anyone with a few hundred bucks and the ability to open an
8 B ]) b7 d" x% f0 j: Z# cadvertising account.: P7 j# C8 S* W; P' W% x4 K6 L3 W
Your competitors are willing to work at this around the clock. This isn't a push button, instant business% X& _# @3 f. i8 B4 C
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
( H( n" }; T5 `4 \/ z0 amarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
. m# B+ C, r1 J1 x' ]trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.( s. h; U% h, W3 R9 y% L' N' x
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you) O6 n( s0 B8 Q. E8 c) l3 k' O
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
7 j" n) {* ?* t% T+ Z% u2 astarted building.' C4 Z, W9 r2 Z
Things you need to get started:! o# W+ Y$ V. R' {- M6 x6 c
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
' @) d6 N4 ]5 F: {3 L* L& u: S9 p2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
- Z2 f7 m- K5 l, D* R6 @3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
1 I2 O" c, C/ `. |3 k$ v/ C( `1 O4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
0 l/ k) ~9 E( f, D# `This guide describes from start to finish, how to get started in affiliate marketing by running traffic, T T' Q. A9 V/ ?
with PPV.
) T+ b% z( G: q7 LBasic Getting Started Definitions
! y% B2 |) U1 oAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more: A/ {6 l) j0 T0 X6 a% S9 s; h
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main; ~$ T# t& Y( a2 R7 F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
9 K1 U! y! z7 O. R; `types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
3 t+ k; L% x; B! r0 GCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate1 ^3 U% [2 f. q. B
receives a commission on that product. An example would be the Amazon.com Associates program,
5 ^, h( z5 D5 H3 \* H8 _, e8 cComission Junction or Clickbank.$ M; f& b0 _0 @' ?! e6 c' p
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes! A6 |* d8 `0 ?9 [4 L" u
an action like filling out a form, submitting their email address, signing up for a service or sometimes, r0 `" ~% Z ^* ^" l7 j+ V
buying a product. An example would be Ads4Dough or Neverblue.
9 l6 \% Y8 r1 b; e6 OAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's, x. u! l/ `7 M! Q5 _: V
account, getting the affiliate approved for offers, bumping payouts and just about everything else4 n8 y6 F0 H J! j$ c
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
* m3 H) A0 `! }& ]! E( ~right from the start can really help you.
4 M2 R1 p& ?) L2 K+ fPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
9 f& M& V& L0 A: j! Win pop-up form through downloadable software on the visitor's computer. The advertiser pays per9 b' y; s' K! }
view, starting anywhere from .01 or .015.
1 F8 Y( b6 m+ \) W+ e1 PIn order to use this type of internet traffic, the affiliate can sign up with a number of different
3 Q" h7 @' b% k0 W9 Jcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,) o; [4 r0 k2 n' W" \& Y3 P
MediaTraffic, and AdOn Network.
5 U/ M, z& L4 S( _0 z- JDon't popups get blocked by pop blocker software?# H5 Y! }' U8 t; A
No. Popups are served in a new browser window as if the visitor had opened the new window
- w- o3 I# k) E& |7 W& {# m" z6 qthemselves.
: f0 ^. d7 _1 sHow many popups get served to the visitor?
6 G0 S( p. h( I, o2 S& @# }The number of popups served varies depending on the PPV network. Some pop more frequently
! y" {" z# R# Y6 F' Q4 j; k(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
% A) Z/ w2 r t" n8 a7 D$ dserving this kind of advertising, so they have to toe the line between keeping their software; Y) F% \+ k r r+ A1 D/ L
downloaded and still making a profit.! C1 R. y+ Z: g( }" }/ F) B9 J8 H
Isn't this type of software bad? Why would anyone keep it on their computer?
* p i, {; \8 lNo, this type of software doesn't harm the user's computer.
/ E" f5 k. I8 j! m. i9 F7 kCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,0 t$ `) T" v2 M2 w4 F8 H/ v
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
1 u/ Z0 _' e, l J$ rthat they can continue to have access to the incentive.3 r* i; A2 Q$ i R+ w2 t4 F" U. N0 V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
7 L) X/ Y) o/ f0 H+ N! SHow to Get Accepted into a CPA Network
1 k2 v: N* J. x' k6 T5 }% S. vIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
) c4 P/ V* ]# E$ y# k# x( Zto start looking for networks is Offervault which lists offers and lets you compare payouts across$ p. K$ q; W7 z! {1 w& Q" [% H+ z
different networks.3 j) ^! E5 [) t
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)0 q0 h' n2 }; f2 m
application and be as specific as possible about your promotion methods. Usually some time after% S5 N1 S7 h8 j) U( C4 G1 g+ i f
receiving your application, the company will call to interview you. The phone interview is a critical) b/ G5 _: @0 a$ F* S
part of the application process, and most networks will deny your application outright if they can't get. a. x$ n( X4 @
you on the phone.
$ E1 o+ m9 w" j) `- N% ~' DOften, the person who does your phone interview will actually become your affiliate manager after2 p/ k" p! }- ?! x8 F
you get accepted, so it's a good time to put your best food forward.
6 i# x1 n& C; B5 z$ F. S5 O4 g4 CYou might not relish at the idea of someone grilling you about your internet marketing methods over& a/ L0 w" ?/ G; x1 F P
the phone, but trust me, this part is critical. Have answers in mind for the questions:5 b! ?$ `( ]# [% Y2 z
What methods do you use to market offers?
; _4 O2 L% T7 I" `1 c2 N) N ADo you already have a website you will be using?' w7 W/ k6 W! q. m( y: G8 f
How much is your advertising budget?( k8 T. p7 g2 z# {+ u
What other networks are you a member of?
n1 D7 o2 t2 p/ W+ k& m- _) [2 BWho are your affiliate managers at these networks?/ B2 w" l$ [6 f2 f+ C0 l8 D6 ^
Do you use social media (Facebook, twitter, etc.) to market offers?
3 l* m' i/ x: ^6 P( k% i) v8 C! jHow much traffic can you drive?2 r4 h; c7 d0 I1 [5 Y, M0 \) t" n
Do you have a personal recommendation from anyone who is already a member?
0 C) o. O" _7 r- U( qOnce you provide satisfactory answers to these questions, the network will approve or deny your
4 R C7 w" E& i1 v- dapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
~8 o' |, w3 a: |4 Dpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
0 ]; S! a0 b" q. I$ m2 u/ zfor the network can be helpful.; q( E0 z- J! n* @) t5 l4 R
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate- C i8 Y3 l% x
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network% \# q. J& s6 I) ?0 _
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
# O/ ^- L6 K+ K4 m/ m2 O/ c3 `& [, upeople can open a lot of doors as far as networks are concerned.! t' J+ T, S. D& a
After You Join a CPA Network
$ y$ O3 z9 J7 }3 ~Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
" ~( e. M4 L8 h7 o: F/ r6 gand make an attempt to get to know them a little bit.
% W1 r, ~1 J8 D k3 NFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
6 ?; c& o d' M/ y, Eweight in gold. Start feeling them out from the start and try to get to know them. Once you get
- z4 b8 k' e& w( ^: v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
% ~0 `6 e7 k" B1 y P) Dlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout) C: A8 U) T- ^6 I$ F
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
) F! S3 A3 O( A- D, D* uemail.3 K5 A! Y2 C7 i& b
For more helpful info about dealing with affiliate managers, check out:4 L4 n! T& k3 u; K/ W$ Z
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
$ y/ U9 E/ d a! A+ [* c% M& Yhttp://www.mrgreen.am/affiliate- ... iate-managers-want/# h3 s0 J& I' x7 W' Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
8 y: E8 c" C) H) L5 XSet Up Web Hosting: E" E; Y" ]- x
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said$ ?6 \1 y! I9 o4 a5 [. H
about internet hosting. In general, you get what you pay for with hosting. When you use a shared) I+ W6 ~. [1 N; Z& e( B2 j
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with3 p% t7 S7 b9 `- Q; P0 \. K" Z; ?, X' g
whoever else is on the same server as you.
, b8 m6 }$ B& u( P2 PSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast6 n3 E! f# N1 } b
enough that the visitor can't close the window before your pop up is even shown. You have about 3- T4 D# g9 a7 r2 E8 x# H
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
5 W4 y! ?5 d( STo explain the difference between types of hosting packages, picture a refrigerator (the server) in a" J3 X" ~: G9 ?1 l' V" f9 o, W, B7 K
house full of roommates (hosting customers).
8 G7 g9 R9 t& tIn shared hosting, this is like having roommates where everyone has no specific designated area inside
9 J5 b7 ?$ _3 k, q6 ithe fridge where they are supposed to put their food. Everyone just jams their food in however it will
6 p! T/ ]! r/ Z( h- p- W1 |9 Mfit.( M$ R" k D, g# T, D" m2 U, P0 i
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than5 M/ b* C4 J1 Q% Z
the rest of the roommates, by virtue of simply needing more space and resources to accommodate5 E; z7 Z& |1 z
their food. Everyone else's food in the house has less space to take advantage of.- q) ~+ M% j1 ]4 u! E: Z$ N, ^) P
If you have less server resources to take advantage of, your ability to serve popups will slow down. For9 |3 g0 W( q# d
any type of hosting this is a bad thing, and especially while running PPV traffic.' v! S3 ]( b+ m2 W/ y" }! e
In the case of a virtual private server (VPS), everyone in the house has their own designated space
# k. I7 c. o* a% {) I' ?! Yinside the fridge to put their food, and other roommates can't come into that space. The server is( T7 O2 B- X5 P2 [1 y6 F; C" ~
partitioned, so that each customer can only use a specific amount of resources at any given time." \+ U* V( f) W7 M
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
$ M; [5 i) Z. O) w! Jbelong to you and no one else can use up those resources. This makes it possible to serve much more
4 v# z! D1 Q0 [# o& l5 G2 o1 ntraffic, faster.
! D, [" w. x8 J3 N1 KAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.# U5 H% ^ j2 a' b- F
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is- A( `6 n5 w+ h0 w, h
here:. j# n7 X; ]! V0 B/ Y
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-3 F8 y; T, N- T% _4 W/ u4 T
VPS&highlight=hosting$ T' R4 c( W5 d, |3 B" X
Dedicated-Hosting-vs Shared-Hosting
3 k5 W8 f# A- y. w$ u: h# Khttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
( ?' {1 W4 I' C, `Hosting...Your-thoughts- A8 I' R3 g; W$ H( u0 N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6) D' A$ Q3 q) ^. ^ y3 J& }5 G& D
Hosting Providers for PPV- W/ w& s# b+ R* `6 C% w) U) j9 E
Beyond Hosting
) T, H/ q$ L. e* L2 Fhttp://beyondhosting.net/& ?9 z( Q3 t }- q) ^0 d& I1 `# E
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
2 g! {7 @$ Q. X% b' T" h x$ vreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when: X* V. q U! T- u; z) p! p9 j
direct linking with PPV. Also, these guys provide great support.
8 v* [- Z) ?' i/ C( c: [Prosper202 Optimized Hosting/ Y1 e4 L+ }7 [# n' f
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/7 V/ K: X k. b2 @" F8 K
CPVLab Optimized Hosting: X" x( ^/ S& e5 J
http://beyondhosting.net/CPVLab-Hosting/. g \1 n; {* H8 e
Domain Names for PPV
; w' l, ]* C8 [! ^0 _Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is& Y, O( Y- U: z+ \
where you're going to host your tracking software and your landing pages if you decide to make them.2 K/ B0 ~& W$ i) _1 ^
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
# l: B, N: ?) M( T! ?bland one is fine to start with, to host both your landing pages and tracking software. The .com,
d( R# Z6 U- r.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
6 R" L+ p: t4 L6 [term or build a whole website.+ o2 C3 n5 v+ X: o9 z5 P2 b6 a9 d
After you buy hosting, a domain and get those all attached to each other, the next step is to install, O0 W. }6 c, C6 P/ Q. W% [: E8 c
tracking software on your domain. This is really important, because it is necessary to track your: t! _& @% r' [
conversions down to keyword level so that you can optimize your campaigns. Without proper. r' d0 h% S: {! _) q* J2 _; ~
tracking, it is impossible to know what is working and what isn't.( l) v6 ^& A. C* j' v; W3 W
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
% ?8 a, F5 L, R. P; x7 I0 E2 l- E- iis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.- b; q9 {; A+ H5 ~1 q
Prosper202
' C& N2 m4 L( s }http://prosper.tracking202.com/apps/
: D" l N, }9 w* o, JCPV Lab. y# Y+ l3 v8 T; [. d
http://cpvlab.com/3 G7 b# `. E: x2 l! S
CPVLab Help Videos
; t: X; T/ ?4 V( m Jhttp://ppvlab.com/oweiw/oiurw/vdm.htm
+ K0 |1 O: ^# c% q3 p+ oAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an9 P1 I( K9 ], I& d& t( r
industry standard.
* Y5 n; ?# q. P0 Z' L, z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
& r, y+ J3 O* m$ i8 rCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from6 n: `' d2 b' a3 L7 i+ e
good support if you have problems with your installation.: ^# j* {# ^7 x2 o; t; V d* r* S
Tracking 202' [ p. ^& y% w& g" y6 x2 t4 G
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
, o* D7 x& O# G. Mcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
0 ]7 Y9 @! A! _) P& sarea.! `$ M4 P* s% ^! _7 u- v' s
If you choose this option, keep in mind that your tracking software, one of the most important parts of
* N9 {3 {3 d' B3 ~$ P/ Gyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
! q \5 A( U5 `/ @% sinterface, and their hosting.
9 d" m: B; M; p) O! f. _( T# EAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
5 r) |; O9 ^ K6 Zand targets which you are bidding on. Leaving this up to chance in order to save money could
+ O& F, W8 r9 p" v4 _% l- i8 ?, cpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
" Z6 @3 d" F0 w4 |( U+ n* ]were using., o! D$ d) i- d4 I
Choose An Offer6 s& k/ Z1 s+ E! f& @
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
" H8 Y$ }* e* t3 OLesson on Offer Selection% V# b, E1 L" c
http://www.ppvplaybook.com/forum ... on-Selecting-Offers9 Q. x0 \' U& d* S7 _, h
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
6 D+ J: t* l5 {' a$ ETo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
9 _* j- w' `8 ]7 k* u5 o iLeadImpact as the traffic source.
4 `- }9 s1 X4 V: L& hNow the best way to learn how to put all of this together is to just get started. For some variation in! R8 P% g; k5 V7 J- t
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
7 J" N1 N2 O; R9 Z0 f9 Wcampaign.9 `. d8 ? J7 N9 S5 m+ }- B: X% K
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
. _3 H/ M% K# `' R1 `+ _ C6 g. Gpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
& q2 v7 z( c' C. i5 Uthat all traffic is accepted.: {& Q+ i1 K p, j6 r
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
; Y2 h4 G6 |1 L- {% zThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can" l G# p" T4 B. r8 d. u$ {
get creatives like banners or images specifically for the offer.% B8 C& K: K2 ^( r8 O3 F" D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
# `1 t, I+ O% b* C9 a$ UBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can" Z. i% X# q( t3 @
track my keywords. Without doing this, it isn't possible to see what's converting.
; }: t/ L) u8 X1 q% ZIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:4 x# O) b2 O6 Q. w# z7 O! r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9# M% y0 ]: T; V4 g3 D$ X: V9 [, q
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
3 K q8 ~; }2 u- C' N+ T3 Dbottom of the page:
) I \$ z+ r: B2 i9 d. [6 d4 pNext, I have to cut and paste this pixel into my offer at Ads4Dough.! Q0 O1 F q0 z. n; L
Click on the offer → pixels → Add a new pixel and this comes up:. I, d9 w1 X# e
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
7 t) O/ U; E/ u+ T' ifrom your software into the box that says 'Enter URL of image to load'.
" e. g" S$ z$ i3 POnce you do this, it should look like this:
* h# C7 I' x2 |. x% Q$ ]" `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
4 f; k/ l2 i/ X; |# D5 r3 q( PClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:( w3 C3 v+ }7 S8 a, e
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
+ B8 V( k+ |+ z6 e! g7 ZProsper or CPVLab.
" X0 ~9 N5 z+ S& v
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