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PPV GUIDE [PPV新手入门][28页]% l+ j# Q8 @0 n
详细的请下载电子书！, x8 j3 ?. B8 b+ s9 z
$ U3 y( C8 `# z( T" b# S8 s1 R/ y6 w( J) S) Y. W
Newbie Guide
# D4 c) P2 S ^. vPPVPlaybook.com
7 @1 B2 ~1 C' [. D& Q1 }% o2 ?- d) v, gTracy Shaffer- m9 V4 [7 Y3 [: w/ r
David Ford8 e( O/ W3 Y; B8 D' t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
: V9 H1 T* u5 kGetting Your Mind Right to Start Affiliate Marketing
9 [* u( w5 u) Q+ y" q( g5 z% S: N, S& NThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an* w2 B$ @; m/ i4 U( C- {
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where( N/ [# E/ M, _. J- N- T* | A- l
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
$ p4 r4 m( x" {1 H# \# Swith any success, these claims are laughable and far from the truth.8 H4 O( w5 N2 T) Z$ D- i
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash, B+ a% h4 g$ C9 d- ~; |8 K5 T) f4 Z
flow management. The main benefits are the low barrier to entry compared to other businesses, and
0 V t, m4 E1 t" Qthe ability for a marketer to be a one person shop and make an incredible amount of money with low- Y- t# [, H: d% @. W$ J6 t* M
overhead.
3 \4 B, W: W$ H( QThe winners in this business are the ones with persistence when nothing works, who know there's2 q5 H6 ~, q9 \ q8 f/ ~8 w5 m
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.* L& o" z/ P, W7 F% t
The cold hard reality is this: virtually everything in the space is changeable, what worked today can% n1 o- R/ d: C" l
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.4 [1 Y, C/ K6 v8 ]+ [) P( a' T
Most of these things happen suddenly and without warning, and they all contribute to the amazing9 Z* V2 p$ G( \% M+ W4 O
learning experience available to anyone with a few hundred bucks and the ability to open an
. `$ P% E1 ]/ c0 T& ^; Cadvertising account.8 O# Y) W4 d7 s% P& `+ B
Your competitors are willing to work at this around the clock. This isn't a push button, instant business% M4 ?( N# @% Z: `/ c
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet* k8 g% d* {# ~" b% p
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,3 Z1 ~9 {) g9 p1 R: c
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
6 f! ~; A/ |1 x. O, x5 |With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you) T$ f+ c! M& W( W0 a4 ~# j
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
0 t4 t, U( f c. K0 U; D- S% `started building.
0 n/ Y- T1 N! Z2 k) v' wThings you need to get started:7 `# w- ?& o8 m
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
: B& u* T8 [% y2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
5 i$ o- r( a0 |3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)' R+ M% X8 c; ]; A$ P3 t1 V
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab), s7 V) p. W+ N1 f+ C+ ]- b$ r# y
This guide describes from start to finish, how to get started in affiliate marketing by running traffic" c# _6 ^/ r! I
with PPV.
! P& r9 v; `8 X# F: U6 xBasic Getting Started Definitions
J; M) |8 k& l0 @2 Z1 ^Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more7 f0 U) h' w0 e, z u
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main6 n, ]0 a% V/ A) ~- s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2& H% ^. R, m( P" ^/ `) @+ {% v
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
$ q0 {" r. d8 _7 V5 q6 \3 V+ o9 fCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate/ ?9 Z" {- D5 m; L: s$ C1 }
receives a commission on that product. An example would be the Amazon.com Associates program, |% i& t3 r, w" ^# @
Comission Junction or Clickbank./ p9 X) ] z$ ^- T* G
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
" c1 Z# Y# @1 E' }- kan action like filling out a form, submitting their email address, signing up for a service or sometimes
, e% j8 ?$ H6 }" Ibuying a product. An example would be Ads4Dough or Neverblue.5 _( y5 c5 B& F# @4 Q6 ]
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's* ]: H/ \7 k' {% u2 R0 x
account, getting the affiliate approved for offers, bumping payouts and just about everything else
5 N4 p' z/ x7 y4 m1 Jrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
! l% w& T* L0 f/ lright from the start can really help you.6 q" A8 U1 P/ n0 K2 Z; b$ }
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served/ m7 w+ x4 F. d
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
, e( p- V k- W: V% Y. |) @view, starting anywhere from .01 or .015.
c* T& x" k, E9 l$ H" W+ v0 ^In order to use this type of internet traffic, the affiliate can sign up with a number of different9 z# q+ w& w! P' a1 X* V9 V, p
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
; i/ B) E" F7 l8 u, P- D& t2 m; w* \MediaTraffic, and AdOn Network., L8 @6 T* X/ c3 `+ a
Don't popups get blocked by pop blocker software?
4 y9 A. {) e' {No. Popups are served in a new browser window as if the visitor had opened the new window8 M7 K- P5 _) P9 a/ m& V. H4 K
themselves." K+ p; S I6 P8 C
How many popups get served to the visitor?8 z5 o: c r* N& i; h% v
The number of popups served varies depending on the PPV network. Some pop more frequently1 N- D8 D4 L3 @) F( |' u
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
m* G7 f' j7 \6 k \0 J& L7 \3 ]( Iserving this kind of advertising, so they have to toe the line between keeping their software
/ G. \8 v5 ~% W8 u+ s8 M5 z; adownloaded and still making a profit.+ n" F% L) j4 R8 B
Isn't this type of software bad? Why would anyone keep it on their computer?! {9 t8 H/ o( x) U' e( A$ j% \7 ]
No, this type of software doesn't harm the user's computer.8 v0 d8 d* ~8 F& ?) s' o
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
3 e0 W, Y. o9 r4 Q6 ftoolbars or videos to place the software on their computer. The visitor keeps the software in place so1 R' q% Y7 @- ~7 c
that they can continue to have access to the incentive.
; M3 m2 @- L7 R/ S- J2 ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3- }# g& U- m' y/ ~6 M* L
How to Get Accepted into a CPA Network1 Z( ?% b. g6 P" v
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place' ]! W0 \" K% v" D* X, T
to start looking for networks is Offervault which lists offers and lets you compare payouts across6 c' a! J& w9 _
different networks.
5 a& }* K# b2 s1 w; {' V' C3 s3 a+ QOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
2 B# @ l" v( }( ]' z, W6 R: Mapplication and be as specific as possible about your promotion methods. Usually some time after4 q( {3 M4 I7 z4 l" _
receiving your application, the company will call to interview you. The phone interview is a critical/ P- Z4 s) s) s9 K( F
part of the application process, and most networks will deny your application outright if they can't get }( l8 `- I7 D
you on the phone.
8 p m- g7 g% N& g+ DOften, the person who does your phone interview will actually become your affiliate manager after1 D: Y5 E4 G; Q8 y
you get accepted, so it's a good time to put your best food forward.
8 s0 P0 [8 l* ]# F7 DYou might not relish at the idea of someone grilling you about your internet marketing methods over
8 F" ^' K; C! M) t6 h$ a! g9 Rthe phone, but trust me, this part is critical. Have answers in mind for the questions:. M+ ]1 O) y7 y5 f* V
What methods do you use to market offers?* m) z5 q" f r1 F- D) E% s
Do you already have a website you will be using?
2 j. q+ N0 O1 Y" e$ yHow much is your advertising budget?
, M0 a" v$ [% V; o/ s1 j2 _1 GWhat other networks are you a member of?
0 M" O( R4 y4 g2 g2 k, b) |Who are your affiliate managers at these networks?
4 _! V3 f% D5 J6 Z/ ?9 [7 @Do you use social media (Facebook, twitter, etc.) to market offers?
: b9 F' J* a5 y8 GHow much traffic can you drive?; v( `6 g' r8 c+ `. `$ B
Do you have a personal recommendation from anyone who is already a member?
# }, B/ K8 \6 {4 d3 KOnce you provide satisfactory answers to these questions, the network will approve or deny your
B2 Q8 V# s4 G$ A# Y8 o% s( aapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
1 a/ n; {: m0 P" i% {# hpersistent. Also, getting a personal recommendation from someone who is already an active affiliate1 G {& Q* ^. ~4 ]
for the network can be helpful.. J3 h7 A7 k6 s0 ~2 E: l# Z: a
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate! R. C5 o' O* q, u" o
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
& {, ]4 b( P& u; [5 y1 U8 howners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know2 Z. M! K$ O- l6 A) E
people can open a lot of doors as far as networks are concerned.
2 J- u) E# e2 q1 ~After You Join a CPA Network
" K k) w ]7 X2 kOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager/ V, C8 |1 `6 N* Z* ?* ?
and make an attempt to get to know them a little bit.
k8 p1 r& B( ^8 g. t" @Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their/ f ]4 d# d: P' @2 u4 O4 M
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
$ B5 l' x: P% e) a5 u/ _" e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
5 W, F: n: P5 A9 qlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
5 |0 g3 e! {* Y: t4 r, L' E$ s6 Wbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus5 ]% m& O# X# f
email.& S& E6 _0 H% A" D" V2 \7 K8 w: F2 S
For more helpful info about dealing with affiliate managers, check out:) x/ Y, y9 _$ @
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
& S* v- v9 l* o" `" Bhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
, Y0 E: @1 j/ F5 f* D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
2 ^. f; y C( J6 kSet Up Web Hosting
3 P7 D( [4 ^( I; |Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said! n5 v7 ~4 B" b7 g* q% G3 `
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
2 V3 G: M% d7 j0 t1 a' ghost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
?/ ?# H) M8 z2 r* Rwhoever else is on the same server as you./ Z$ O, U9 W! Q9 V. k
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast6 x; w3 b& ?# [6 {
enough that the visitor can't close the window before your pop up is even shown. You have about 3
- L; B8 `7 m/ c" ^! F2 C9 M/ J$ vseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
; @2 b* m9 c/ [- I) v( y/ {To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
+ G: _6 H, {8 y2 o1 thouse full of roommates (hosting customers).
- k+ P: a) L p j# ~4 |( tIn shared hosting, this is like having roommates where everyone has no specific designated area inside' h1 W0 `" U2 S' \' P- H
the fridge where they are supposed to put their food. Everyone just jams their food in however it will6 l5 m# L5 F2 l3 e, F. f+ [) W
fit.; ?& U% t4 f& h" j" R/ {
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than \+ l6 x( ^1 h# m$ z k
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
6 h; q" z0 s- s$ m; htheir food. Everyone else's food in the house has less space to take advantage of.3 b9 g+ d* w& Y* t
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
. E( ?' J' D/ K8 S; k& ~any type of hosting this is a bad thing, and especially while running PPV traffic.
5 H* r" G X- f! z/ mIn the case of a virtual private server (VPS), everyone in the house has their own designated space2 V7 @8 _$ g# B+ {' i/ D- D
inside the fridge to put their food, and other roommates can't come into that space. The server is
% p: Y' Y. g- U7 dpartitioned, so that each customer can only use a specific amount of resources at any given time.
8 S8 f2 p+ ^* h, R; l$ j3 A- f, Y" wA dedicated server would be like having the whole fridge to yourself. All of the server's resources
9 |0 r: t6 t- W6 t( Y; _belong to you and no one else can use up those resources. This makes it possible to serve much more# r( f9 K. V G' x: t. T5 z# G8 J! q
traffic, faster.7 j" `2 B9 J+ u9 x
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.5 K$ e$ L" j! {0 k5 B
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is! K% h, ?* ~2 Z; @1 r+ T6 C$ ~
here:
2 ?1 j7 x. e& u4 Y! h, z( `; Z' u/ h. ihttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
% R7 Y8 ]% b( x' h' H. P% E2 fVPS&highlight=hosting/ u/ o3 N( F: f& z
Dedicated-Hosting-vs Shared-Hosting: {' g5 i: h. \& s6 i; u
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
6 i7 @- p6 E- r3 j" KHosting...Your-thoughts* g5 \1 ]3 v0 f3 e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
& x4 c8 J) f0 [: M5 u4 P) W6 qHosting Providers for PPV0 J l4 w! A& {5 H: P$ h' y
Beyond Hosting
9 `. q* x2 I- g4 h; ~7 J; l" s+ Thttp://beyondhosting.net/
. H7 M8 z! }1 H4 s3 f2 jWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment" G. R4 [" y1 Q+ j! u( V
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when! E+ T4 G. A- Y! v
direct linking with PPV. Also, these guys provide great support.6 w3 Q/ {$ I7 g3 @4 l
Prosper202 Optimized Hosting
+ }7 Y$ j1 i& G% \7 k% Qhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
- z9 m2 E+ }+ z6 Q; _/ vCPVLab Optimized Hosting
M& D% e6 R; b$ I$ x4 V( Bhttp://beyondhosting.net/CPVLab-Hosting/
3 F! Q y7 Y l" | E7 V1 i% [Domain Names for PPV
2 M7 }' a3 L* ]% U/ g: tOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
& x* m% o& ^+ b& owhere you're going to host your tracking software and your landing pages if you decide to make them.7 i( Y) q5 H: n( P! k
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,6 S- n" R2 Z, ]7 I, f& u+ ^- T1 P4 X
bland one is fine to start with, to host both your landing pages and tracking software. The .com,3 |5 V0 N7 P) x7 z$ n; I( u- m' \
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a& l* Z+ c _7 I, Z0 K
term or build a whole website.
j+ E! p7 P( ^8 c/ n4 a y2 m& ~After you buy hosting, a domain and get those all attached to each other, the next step is to install
2 g- E! t# O4 v+ y% o! T0 \ Z! itracking software on your domain. This is really important, because it is necessary to track your, W- z5 v9 A2 ~) u) c* G3 X5 Z
conversions down to keyword level so that you can optimize your campaigns. Without proper
* x! T& x0 a9 g1 p( Btracking, it is impossible to know what is working and what isn't.
% z) L5 g/ q! u; X6 `" U- b7 Y! J2 oTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software; e. B/ f( }. k. @$ M; G$ x" r8 F
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.. T* }8 O$ y& W7 b! M3 {
Prosper202
: f& O" P( Q0 n/ whttp://prosper.tracking202.com/apps/
3 E) f6 T. w; }+ B4 y- oCPV Lab5 Z" y& t8 E4 m+ i9 h0 H
http://cpvlab.com/
$ d# e u: Q3 n$ oCPVLab Help Videos, n+ a' k& a V& J: M7 w2 k( r! b
http://ppvlab.com/oweiw/oiurw/vdm.htm- X F) m1 \1 k. Y- H
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an6 K' t! |4 x4 d" j. Q6 F
industry standard.
% g: P1 `3 `0 i7 t9 w7 a N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 77 j4 W% j" L) @& s' E* m6 i* w' ~& J
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
( C: P& R) B2 F% e0 {good support if you have problems with your installation.
. f% f; {' C9 h" c6 M, p6 f, g f# tTracking 202; ]! t& \8 y' G3 E5 J+ j
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
& Y5 q7 m2 C Z3 K3 lcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
]/ F" S ]' Harea.; f! u) f7 n; E
If you choose this option, keep in mind that your tracking software, one of the most important parts of
% L2 E- A8 h$ L2 U! P V3 ryour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202+ h) {0 R) w5 l. k c, ^ i% J. _
interface, and their hosting.
L. O0 a) a# F0 M: rAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords+ o0 r. R) B! ~( a, w# ^
and targets which you are bidding on. Leaving this up to chance in order to save money could
T* J- {% X8 E" kpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
2 `7 w/ m6 m) }were using.( p4 f) i) o, ` [+ ~2 _
Choose An Offer
2 ?+ H% T/ |! b2 BNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
( K; l) u; Q$ M9 p4 j# l, ~Lesson on Offer Selection
9 A9 m9 B! H2 ?http://www.ppvplaybook.com/forum ... on-Selecting-Offers/ @( E0 B$ x) m
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so./ ]0 X+ i) `# O$ e( q5 M
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using! _" ~6 l" l8 M* p
LeadImpact as the traffic source.. f1 \# f1 O" F' O# g% v6 }/ o
Now the best way to learn how to put all of this together is to just get started. For some variation in
. j6 M- g3 {9 m4 b+ Nthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
% j8 E% m$ V4 }+ D7 a* ycampaign.
& h% R7 r- T4 Y7 }9 ^* SWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
_# e/ h8 ]+ v4 b! B- npage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says3 B% J; T2 l' r0 p4 m' v5 G
that all traffic is accepted.$ q, ~, ~# O$ K: G- l/ E
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.1 k4 J# J9 D! l
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can! l, u, R, |) Y, ^' S5 a1 @
get creatives like banners or images specifically for the offer.
' p$ E" `8 O: ?) { V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8* {. Y: H0 w4 P( a: M; n% K1 h, Q
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can% K6 X D. X- t& g) z
track my keywords. Without doing this, it isn't possible to see what's converting.
; G$ O9 I. q1 v {In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
% } { }- t" x0 t% G; ^, I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9; J7 H7 c, P( t' Y7 e6 U" @4 K
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
* @2 g* m& O! g6 K' o0 e( tbottom of the page:3 i: ?+ L) @( I/ r& R% i9 h
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
! M3 y. O! U1 `Click on the offer → pixels → Add a new pixel and this comes up:
4 Z* v) E+ u. x' hMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL2 _7 G c1 ?0 X- m- X) R: e
from your software into the box that says 'Enter URL of image to load'.
w4 C W6 Z7 X$ F% U6 EOnce you do this, it should look like this:
" G: \* k' Q& F- L, Z' t, ^- {( j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
" o0 }9 I7 E4 _5 @$ L" U- O4 y. \2 {% OClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:: `6 I. T9 K# K- M6 T
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either. Y7 L7 d1 _& u; c5 x
Prosper or CPVLab.1 G+ M0 Y5 Z1 M# x# K# [
, ], |8 l6 ~0 j( l( }' L/ `1 Q |
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发表于 2012-12-27 18:47:17
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