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PPV GUIDE [PPV新手入门][28页]* ?! P, J4 ~. g3 m7 p# s
详细的请下载电子书！
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1 [2 v% S' x& ]& ?
( f# R, }2 c9 S4 E' O8 o: HNewbie Guide
3 O# l- l5 k: C) u, `7 y" D/ fPPVPlaybook.com
* d/ A9 h! t) f5 CTracy Shaffer) V; X1 `% H5 I" j! x2 ~& c
David Ford
: p7 V8 d+ K }" ~7 o, B6 T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
) v& _, U/ _( V8 v! T5 a) A5 u* c6 uGetting Your Mind Right to Start Affiliate Marketing7 V: W" Z! [. ^* i
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
" V3 q/ B R# K& |( Lever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
* [! z- A7 k+ oyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing$ v6 K8 l! R) ^4 t! H# t! g8 h' ^
with any success, these claims are laughable and far from the truth. x0 C7 Z! _7 w- I6 P( L0 z* S
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash: p% t& r1 I0 a- ? O( ~
flow management. The main benefits are the low barrier to entry compared to other businesses, and8 `4 J; B' P) O
the ability for a marketer to be a one person shop and make an incredible amount of money with low' d0 Z1 H2 o" P3 ?( A* R
overhead.# a5 l5 V F% o1 {3 R; J* i
The winners in this business are the ones with persistence when nothing works, who know there's; l5 `. y, s" l9 u6 f1 ]
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
- A: o6 U7 Z8 u& JThe cold hard reality is this: virtually everything in the space is changeable, what worked today can$ @# p4 ^) {5 g
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.2 i# u+ W/ g: _. B- ]
Most of these things happen suddenly and without warning, and they all contribute to the amazing
/ `! y6 X- l! x6 zlearning experience available to anyone with a few hundred bucks and the ability to open an' q$ k* I; W. T, ?0 H8 z! u4 D
advertising account.
, U3 O: U, G5 ~$ lYour competitors are willing to work at this around the clock. This isn't a push button, instant business
M, s8 r, {; N/ N4 Rwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet9 J* _7 A7 t- q5 R* k# x
marketing has spent countless hours learning, trying new things, launching, tweaking, improving," A1 e$ I1 [* K7 W- E6 f
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
& w$ M, b- _0 I& i8 U4 AWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you* E3 W6 t) ~8 j3 S& |7 i$ p
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
* Z) f/ W$ F3 Vstarted building.
0 { I5 c0 C6 uThings you need to get started:
) u' m) k3 L y: p/ ?1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
# I8 k. {$ v- Z$ R' T2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
+ o4 H% c8 q% N. a: {3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
! `5 ?4 @2 Z8 |- F& I( r4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
' j- ~" J9 n* C2 `- CThis guide describes from start to finish, how to get started in affiliate marketing by running traffic& T! L; I$ A5 y" U' [
with PPV.
$ r8 y C/ [& Z4 v6 uBasic Getting Started Definitions9 @5 Z. K6 }) ?0 Q
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
/ C& O k$ K% B; p9 |affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main9 d& H) W8 _/ A* w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2( ?8 L1 s8 F9 H- {. g3 N5 `# ]
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).6 |$ L6 G/ e- O9 G
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate# ^5 ~) v6 z" S2 M
receives a commission on that product. An example would be the Amazon.com Associates program,
- y9 U" I/ l/ W% Q! z( MComission Junction or Clickbank.
2 y- p8 S/ W8 `6 W1 v E$ Y# M! fCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes8 ^ n; C2 V; z* h! _6 G# F
an action like filling out a form, submitting their email address, signing up for a service or sometimes
& v I" L: y+ W6 E) _3 P; D- |# n& vbuying a product. An example would be Ads4Dough or Neverblue.( o7 I7 A' H) r" n
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
: m f7 k3 x6 Baccount, getting the affiliate approved for offers, bumping payouts and just about everything else
2 x( P: O' U) B @related to an affiliate's account at the network. Having a good relationship with your affiliate manager
3 B- Z0 e; w7 f4 n" _right from the start can really help you.
4 `) Q* u1 W8 [. c- z3 w3 `4 }# MPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
5 ^7 U9 s9 e3 P/ }, _6 fin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
( q: v! @1 d2 a- k& Tview, starting anywhere from .01 or .015.' X1 c0 O/ {2 |: G- ^, Z; T
In order to use this type of internet traffic, the affiliate can sign up with a number of different
m0 u9 Z+ R6 R0 S) p4 a. Y: Scompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
7 p3 P. D6 X, ]; ]. bMediaTraffic, and AdOn Network.. R5 ]% [. B$ Y! T9 p8 [+ J
Don't popups get blocked by pop blocker software?( x; J' J D. ~9 Q3 H, N/ E
No. Popups are served in a new browser window as if the visitor had opened the new window
2 \& S& v$ M5 C( `1 S3 K5 }: Othemselves.
! X1 v+ o1 T6 ~* f4 eHow many popups get served to the visitor?% B" h. @+ q2 R! M: J2 L* L# m2 X7 R; S
The number of popups served varies depending on the PPV network. Some pop more frequently
9 |2 m6 S6 {" t# F(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
% Q* Z! W ]2 vserving this kind of advertising, so they have to toe the line between keeping their software
+ L9 E& \6 D m! c/ A8 Ddownloaded and still making a profit.
) y( O) N6 R8 ?# \$ z S# T# QIsn't this type of software bad? Why would anyone keep it on their computer?
( O3 C0 F4 t& H0 r! jNo, this type of software doesn't harm the user's computer.
" g! j2 y% t7 r$ f1 ^Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
. Q, y% {% k6 y U. |" d2 n5 ?toolbars or videos to place the software on their computer. The visitor keeps the software in place so
3 i1 z+ v/ `# athat they can continue to have access to the incentive.
% e3 R) O0 c7 |" u! M, D g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3: {3 U2 H! H' G; s- H0 e0 f
How to Get Accepted into a CPA Network
; d& e% Z3 `. U. Z" eIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place) t0 l5 s' M, u4 i" L
to start looking for networks is Offervault which lists offers and lets you compare payouts across# I% B1 H1 T9 d" c0 c Q
different networks.7 N9 x! L4 ]- p
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)! ^# H$ l' v; b+ E. z9 i( k
application and be as specific as possible about your promotion methods. Usually some time after
% g- Z/ u1 q. Zreceiving your application, the company will call to interview you. The phone interview is a critical! x- X) O: I1 w' u
part of the application process, and most networks will deny your application outright if they can't get3 {; T L) |, e: L- {3 ~' I% Y
you on the phone.0 `6 X/ V" c* a3 H+ o% m
Often, the person who does your phone interview will actually become your affiliate manager after! u0 b! p( l/ z* }( ?! z1 a/ _% H) y
you get accepted, so it's a good time to put your best food forward." T$ s6 |) Q6 |3 a% l' o) I2 o3 i
You might not relish at the idea of someone grilling you about your internet marketing methods over6 H. ~/ P/ o h- M. b6 P1 s
the phone, but trust me, this part is critical. Have answers in mind for the questions:, u/ w) F3 D$ G( ?% x7 i9 ?
What methods do you use to market offers?
, g# a* ]5 \) |& C2 h1 m4 hDo you already have a website you will be using?6 q U+ b! I6 F9 F1 W: h* W$ p! b- B
How much is your advertising budget?0 p/ T3 `8 b3 f7 B% V. b
What other networks are you a member of?/ E, S* K! l5 c
Who are your affiliate managers at these networks?
6 { T2 Y1 V6 ^! TDo you use social media (Facebook, twitter, etc.) to market offers?" v h2 P9 c2 F# N7 q
How much traffic can you drive?
. C/ O8 {2 Q$ k) |Do you have a personal recommendation from anyone who is already a member?' H8 J. o8 R8 j
Once you provide satisfactory answers to these questions, the network will approve or deny your6 w) g: J' t" w. [# ?
application. If you get denied, just keep applying or call someone on the phone and try again. Be
% M; G/ x3 x1 y gpersistent. Also, getting a personal recommendation from someone who is already an active affiliate$ S: g1 `) D$ Q- O( R) [
for the network can be helpful.
: S9 g* ^1 E+ X4 o4 \: K6 n4 G, VTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
4 j& t7 c4 d9 A3 y$ q: Y; OSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
5 `; K/ f9 w3 d8 M5 Downers are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know& C& A" b) j( J& q
people can open a lot of doors as far as networks are concerned.
) L6 {- q7 M" n$ @9 t2 ?After You Join a CPA Network
K$ @+ M9 b8 C9 L) c$ x/ jOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
& G- V. n; @* t: V" }and make an attempt to get to know them a little bit.6 p: n/ X9 ]4 P! k" q& _
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their" D/ B; S3 t4 I- n
weight in gold. Start feeling them out from the start and try to get to know them. Once you get1 N1 T0 x2 [" q* j4 y. E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 42 n1 ~8 B* K9 n' Q! D
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout; u$ I$ S6 A9 h' S; a6 L7 c' Q4 I$ n
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus$ @6 Y+ E, N' h1 \; w! |- j
email.
3 B% L/ z4 a3 S7 N7 K/ [! @For more helpful info about dealing with affiliate managers, check out:
& K7 X+ t5 \8 K& ?http://ppvplaybook.com/blog/musi ... -affiliate-manager/
/ X% Z; _- M4 o( E$ ^$ ~, Phttp://www.mrgreen.am/affiliate- ... iate-managers-want/
; r; @; g! M) A+ t+ t1 r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
& K# T) ^; `, ~+ g) h$ F" YSet Up Web Hosting( e$ D" D" M& }) Q( _
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
" \. D4 u$ ]' l Z- M( qabout internet hosting. In general, you get what you pay for with hosting. When you use a shared6 a. E2 \' E- J/ A- q2 W! I! T2 o
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
# W: Y! s# [, e ?! c- t& ^whoever else is on the same server as you.
* z* R/ n, z( [4 c6 ?, r! F) ^" {+ xSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
/ v: x# S* d2 k, Q: h' Y2 Eenough that the visitor can't close the window before your pop up is even shown. You have about 3
6 J9 j3 H8 X h0 z6 }& c) [0 fseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.& A- ^* w4 u% D, l3 C
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
! M% ?7 r% M: m: [house full of roommates (hosting customers).
) g# f9 l- w5 G8 L9 J( F$ j8 a* |2 @In shared hosting, this is like having roommates where everyone has no specific designated area inside
% q* ?9 b2 ]7 s( d8 d4 u. `the fridge where they are supposed to put their food. Everyone just jams their food in however it will
4 s' r* S# K7 _ ~3 ]( Rfit.
: r3 Y! J2 O8 USay your roommate brings home a large turkey. They will then take up more of the refrigerator than' w: \* Q) L; X6 j# l* {: X
the rest of the roommates, by virtue of simply needing more space and resources to accommodate5 X+ D x- S/ y6 f- H5 F
their food. Everyone else's food in the house has less space to take advantage of.
3 q; [% j2 }& o8 [4 }3 [- t1 [; eIf you have less server resources to take advantage of, your ability to serve popups will slow down. For7 |5 l! D* |; M' D. G( ^/ U5 \
any type of hosting this is a bad thing, and especially while running PPV traffic.
, h. u) b3 Q1 A3 @' n+ H( v3 @In the case of a virtual private server (VPS), everyone in the house has their own designated space
( e* w) h5 O' Linside the fridge to put their food, and other roommates can't come into that space. The server is% \, B2 k& d G
partitioned, so that each customer can only use a specific amount of resources at any given time.' ?7 j, |' @) T. m4 U2 d6 g2 l
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
/ B" h s( I8 Dbelong to you and no one else can use up those resources. This makes it possible to serve much more
3 g. z4 _$ N8 g" a* }traffic, faster.) L; V, M6 O% [7 ^ _- ?$ K
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
4 S& y! K1 f! t, V# bAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
2 b4 D: K6 K" C! I7 s. d* F; Khere:
8 v$ L1 c5 ~0 }+ Fhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-+ t; I0 ^. g/ w* P [) U
VPS&highlight=hosting$ }0 ^% j, k& q
Dedicated-Hosting-vs Shared-Hosting W4 r& e! ]! O9 Q* y
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
0 {* B6 @* n$ T& i9 j MHosting...Your-thoughts
7 n& C* e+ h' D9 |: C: N- o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
$ [* X) S; s: k; W9 `Hosting Providers for PPV
6 v% J% ?9 ]" XBeyond Hosting
* f/ H: W/ [ n1 u: g8 vhttp://beyondhosting.net/
6 E! \ c' J5 FWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
4 q6 F% f! I& e, _4 Hreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when- A/ U! a, x# J- l
direct linking with PPV. Also, these guys provide great support.
6 P% f' C9 a1 W; B9 q- W+ RProsper202 Optimized Hosting" |8 x# o; R0 W& S5 O, v( R4 d
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
# u( @/ U+ y# ? b& lCPVLab Optimized Hosting
$ D6 ]8 u+ W( x, q8 Fhttp://beyondhosting.net/CPVLab-Hosting/
. e9 e3 s# w' V: b/ X; o: uDomain Names for PPV9 {4 q$ g- t( h$ {+ Z
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
- b# O- p) D9 c% n2 b o+ Swhere you're going to host your tracking software and your landing pages if you decide to make them.0 @8 Z+ I/ K) J. d9 v
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
' k) ^. q* Z+ ?' tbland one is fine to start with, to host both your landing pages and tracking software. The .com,
9 }2 K4 W( O, ~( @! ^7 ]2 F: b7 b.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
0 I6 [" c& V3 b% ?/ |term or build a whole website.
3 a, w) @1 i9 k1 fAfter you buy hosting, a domain and get those all attached to each other, the next step is to install! V2 T# t7 r% Y W1 W
tracking software on your domain. This is really important, because it is necessary to track your
/ m( }1 r% Q* u) d8 T0 \conversions down to keyword level so that you can optimize your campaigns. Without proper5 S1 o! _" `# B3 u3 z, d4 d ]2 d8 {
tracking, it is impossible to know what is working and what isn't.# y& I) f, x, K- [3 O5 V8 p, n! f
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software6 D% y; D4 q# P! P1 X3 H5 E' \$ }2 W
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.- s' L9 q2 S1 `2 y3 ?
Prosper202+ w9 U# m2 `. {' ?0 C9 J
http://prosper.tracking202.com/apps/
! k; H& Q' ?7 @, RCPV Lab& V4 Q9 N$ W+ O% m
http://cpvlab.com/: W, @0 l+ @4 F( T
CPVLab Help Videos G& I K6 M( e/ o o
http://ppvlab.com/oweiw/oiurw/vdm.htm
' a7 j) _/ v$ v5 @! m& nAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an6 @) ]+ d+ A) v6 j; k7 U: Q* h" L# P
industry standard. Y' h5 Y! r- O4 v0 S7 u: g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
- o0 e0 f4 V0 gCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
9 A: Y: B2 |5 T* C" S. e( o8 vgood support if you have problems with your installation.' _5 ]5 G6 _- ~% k& G9 J" n
Tracking 202$ I& s' i2 d! T% ^
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
( O0 a5 k0 _& ~. ucampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user) L# y2 Q0 J1 ^% N
area.
/ t! v- z8 A, C& {' u4 m5 v1 N, ?, JIf you choose this option, keep in mind that your tracking software, one of the most important parts of
! i7 C! }9 s6 W, n0 Hyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202; j9 f: r, C3 A- q( Y4 j$ t7 n. H! H
interface, and their hosting.: b/ R' x: Q* M4 B) e
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords7 X7 b ~( ?+ R/ g- G/ u" x0 ]
and targets which you are bidding on. Leaving this up to chance in order to save money could
1 Y! h. N$ f" J* u) a/ E% l7 Q) \potentially leave you open to huge risk if someone else caught on to what offer and keywords you$ _) d# N" p: u4 q [
were using.
x) H& d+ I8 w8 N r$ E$ ?Choose An Offer
, N' F9 S& d2 u/ b1 `& @Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.: `& c: j2 Y# Q# i: k5 t- _& O3 S
Lesson on Offer Selection
0 W6 u$ [" W' M, W2 i1 Z9 uhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers: s2 z6 a* v+ B* F7 g9 G4 Y5 i6 _( A: w
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.0 z4 l0 N6 i2 J& C5 q
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using2 ~% w6 \0 T! t* g% g
LeadImpact as the traffic source.
% I9 _5 ]4 u4 V2 g! dNow the best way to learn how to put all of this together is to just get started. For some variation in7 Q9 J" w) ]* [. T i6 }& E( P
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
# S2 {% Q2 o; \" h8 Wcampaign.3 j) |- p: a( t& p+ m4 q( K( G
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
0 P; R# V! A/ k4 Vpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says& W: v( c$ H* ?
that all traffic is accepted.0 y" E% Z8 D0 q
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
6 O# n/ o. q, w# [- n, \5 X6 i4 SThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
2 s8 z6 V( Q3 b6 o; ^. \get creatives like banners or images specifically for the offer.
& d/ c# R* w) p; V K. }5 Z0 x& c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
+ }9 E. X5 i: G/ I1 NBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can0 p# V! I& y, Y9 {; D# u( x
track my keywords. Without doing this, it isn't possible to see what's converting.5 w: V& \# i8 {7 V3 r/ q& J
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
' s! \2 w& [% P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 90 f7 f2 F/ J$ B0 H
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
: }" [, p4 p8 f2 ~# G5 m4 ?bottom of the page:. \4 {- K" c2 x5 W3 X
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
( q0 P- i5 L) l- \Click on the offer → pixels → Add a new pixel and this comes up:
9 {, |9 A. P* w+ D* M1 KMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL8 R' ? k6 q" z2 U8 O
from your software into the box that says 'Enter URL of image to load'.& J* W" C1 M0 S: P
Once you do this, it should look like this: Y$ R9 m# s/ j% j, v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
- N' `' `& x; N- ^4 WClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:0 A1 k7 U% c* N+ ~) Z( I9 `
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either1 t8 w6 a+ M6 Q/ m; f1 j' Q. j
Prosper or CPVLab.
0 u* c4 Q7 X- f( E7 S& p6 X& B6 H) ]+ e5 v( O6 A
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发表于 2012-12-27 18:47:17
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