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PPV GUIDE [PPV新手入门][28页]
- |' J& L {3 N8 F详细的请下载电子书！7 L: h1 z- H* m W
4 x2 X, M* L0 m% {
/ e8 K& _7 C6 ~; Q: ?Newbie Guide
s1 z- @; L- E% J# o6 \PPVPlaybook.com+ ]. O6 p8 r/ G6 m! a3 ?9 z
Tracy Shaffer, ?# \- x% M( Y, b E! y
David Ford
' E+ `' j7 o) z7 J1 C" r% g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
& g( u5 C1 [2 S% c5 X" iGetting Your Mind Right to Start Affiliate Marketing
5 c9 T# m$ ^8 D" n; cThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an2 I6 u2 O+ n& {; w/ C) z. k' }' V
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where7 D/ D; v4 Z' D4 [+ B
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
2 g3 K7 y V7 D- C! d% L* Pwith any success, these claims are laughable and far from the truth.+ Q8 l; T, ], a/ t* @
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash* p2 a% p$ f" Q
flow management. The main benefits are the low barrier to entry compared to other businesses, and
- H- l Z% w" z- A) b3 E0 B; f. U+ {the ability for a marketer to be a one person shop and make an incredible amount of money with low
5 T1 y. K* J9 r8 L0 B xoverhead.; c$ n; P7 `; \ s2 `; n
The winners in this business are the ones with persistence when nothing works, who know there's ]; N4 `7 L, w8 X1 E3 k9 u
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
6 d Y# x* x9 N) I' m& ] IThe cold hard reality is this: virtually everything in the space is changeable, what worked today can F3 X& l" T9 ]7 Z' B
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.* n' P/ a, `! I% g+ @/ F4 K8 o
Most of these things happen suddenly and without warning, and they all contribute to the amazing
! y K' B& {, f5 clearning experience available to anyone with a few hundred bucks and the ability to open an
2 I% g3 }: {" m7 |5 m {advertising account.
) N& r6 M7 T+ q. }; N; v5 ^% C7 PYour competitors are willing to work at this around the clock. This isn't a push button, instant business# l2 m5 N, K" e
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
+ D4 A3 }. h. {5 e, v5 O, imarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
7 F/ l' O1 r4 N: K- |8 A. Ttrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
! G, E% d! R w/ _With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you: u) D4 {5 U. u ]$ L, A
started building PPV campaigns right away from start to finish. With that said, time to jump in and get" s" m1 Y( }* X7 z* k1 U
started building.+ u% `, I3 @# I
Things you need to get started:
1 i5 a! \0 P( S3 l" P$ r& {& q+ W1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
1 ]. p& \7 j, x, S0 B# P2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
$ v* A, @' H5 R) w# A3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)& l) ?4 P. n7 s' j c H8 S' s( R
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)- Q! K: j" h1 p
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
0 U* K @% G& J6 z3 d; bwith PPV.
1 n5 v3 M( t, T, u( }Basic Getting Started Definitions( U& c) S! W( q; D" O$ k
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more4 ^$ p% _: ^! a* x
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
, n$ m( v- w9 @( ~% _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
8 j V. V* J4 M. L( J8 ctypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).* [- P8 F! G! X7 M* g+ Z
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate* l9 J7 h6 i) e9 L5 i! J0 N- \0 C: E
receives a commission on that product. An example would be the Amazon.com Associates program,
* k% S7 M0 w/ g( qComission Junction or Clickbank.
( N' I2 L, I% i+ Y% o( yCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
% Q$ q5 l! g* m1 ? \8 E+ c+ m. L+ Wan action like filling out a form, submitting their email address, signing up for a service or sometimes
) i) }4 [: L7 z6 Cbuying a product. An example would be Ads4Dough or Neverblue.
9 J, D; e: S3 C8 J ~: m: s: ?Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's4 ] [* i# v' l0 q, j
account, getting the affiliate approved for offers, bumping payouts and just about everything else
5 x9 u! T$ |5 [. @related to an affiliate's account at the network. Having a good relationship with your affiliate manager
2 Z% r# z4 j% A2 Y! Gright from the start can really help you.
, R# H" E3 C% \* mPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
6 ?5 y( ` W9 f: ~/ Kin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
: z. `$ X" |. o2 {; B8 {1 ~2 Rview, starting anywhere from .01 or .015.
% }6 G' M1 x/ @8 u8 A3 J' uIn order to use this type of internet traffic, the affiliate can sign up with a number of different! ?" t5 g2 |/ `* r) Y: M* u- w
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,$ |/ P: c% M" c3 D, ~- y
MediaTraffic, and AdOn Network./ Z- p0 \& b+ ]' E
Don't popups get blocked by pop blocker software?+ j! P- X: M2 r2 }5 M ^
No. Popups are served in a new browser window as if the visitor had opened the new window
% X1 [" X7 v4 x4 Zthemselves.
4 H T5 D, ^+ j" x5 E k/ b) r. h% LHow many popups get served to the visitor?
. d+ K9 O1 Y g% E- W5 t5 y: o6 XThe number of popups served varies depending on the PPV network. Some pop more frequently
5 t" m1 G3 Q9 G+ \(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by6 X, X5 ?; j( Z o: s
serving this kind of advertising, so they have to toe the line between keeping their software
3 r8 |- g) @* V# odownloaded and still making a profit.
* d' E, U6 z$ o& U) c9 V8 B' ZIsn't this type of software bad? Why would anyone keep it on their computer?& W6 f5 N/ P+ q9 g4 B, |
No, this type of software doesn't harm the user's computer.4 E: o% ?" B7 N5 d4 Q' V
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
# E7 u" J) U" q- ^8 Ctoolbars or videos to place the software on their computer. The visitor keeps the software in place so, u* `/ c5 e, \* E
that they can continue to have access to the incentive.
& r0 ?! }6 S' b1 c N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
* F2 \& o2 Z5 bHow to Get Accepted into a CPA Network
* L: R, _" K; C$ k1 w- HIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place: x3 J" I9 @1 L" l( r8 [
to start looking for networks is Offervault which lists offers and lets you compare payouts across" E' O$ R3 n$ a9 L5 w* c$ g2 Q
different networks.$ u' Y: \6 V* V# x/ _4 [0 r, P
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
' ]) P* I# C9 O7 sapplication and be as specific as possible about your promotion methods. Usually some time after
2 ~' O1 b9 c; m' Breceiving your application, the company will call to interview you. The phone interview is a critical% n5 D& O |0 j/ }) Q! n4 E X
part of the application process, and most networks will deny your application outright if they can't get
9 X+ C5 G1 E7 G; K# Syou on the phone. W% @( Z9 N9 J) N6 K3 \
Often, the person who does your phone interview will actually become your affiliate manager after; n7 }$ ]0 @7 w% Q0 s
you get accepted, so it's a good time to put your best food forward.
+ @' o8 x# l. Z# U' lYou might not relish at the idea of someone grilling you about your internet marketing methods over3 e# C7 l( H3 J+ w" D6 R2 W* J
the phone, but trust me, this part is critical. Have answers in mind for the questions:" `" L: g( W0 k' J" v
What methods do you use to market offers?
6 P% v6 E0 p& h7 { Q2 P# iDo you already have a website you will be using?
$ b6 b" d9 s( N5 |! QHow much is your advertising budget?
- O& T& l W. T! U) ?5 \What other networks are you a member of?7 R" r: n( [' C
Who are your affiliate managers at these networks?
3 J$ k0 A! _( s) O4 d" JDo you use social media (Facebook, twitter, etc.) to market offers?3 P( D8 C4 }: |9 n2 z. c
How much traffic can you drive?
4 l( T1 z4 F8 `5 s/ k+ m/ `1 k0 GDo you have a personal recommendation from anyone who is already a member?
8 `0 B. K; j# g" e4 MOnce you provide satisfactory answers to these questions, the network will approve or deny your; o2 x5 L) c! k
application. If you get denied, just keep applying or call someone on the phone and try again. Be) ^5 p) f+ y, e; A9 h, b$ }
persistent. Also, getting a personal recommendation from someone who is already an active affiliate: ^7 y+ J, D( J0 F3 T+ @0 y
for the network can be helpful.$ v( J+ {, N# }# G% {& \3 R
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate6 R( L4 H# c$ q
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
7 d6 b2 j- Q# {) R! Iowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
) E r6 E, T( U5 I8 E, K3 K" R9 Speople can open a lot of doors as far as networks are concerned.
8 h1 t d8 H& yAfter You Join a CPA Network
0 `. m8 ^ e2 S9 r9 I: sOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager1 F" M! L% S1 v! u
and make an attempt to get to know them a little bit.
/ L6 n1 [$ X# Q( ~) oFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
. H6 y0 Q: e$ i) gweight in gold. Start feeling them out from the start and try to get to know them. Once you get
! ?8 F4 G+ I, }; }6 d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4. ]- H, F- C- r u8 g0 T
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout0 \) l# T) C4 R
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
8 x- h- V4 P% _! v( S$ eemail.
* N( U, E: T% SFor more helpful info about dealing with affiliate managers, check out:$ @1 ~; c% x2 m @6 H
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
4 {. A( k( @( Phttp://www.mrgreen.am/affiliate- ... iate-managers-want/
' |( O6 m1 @5 P! p, c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
, t& K! v8 L4 k& TSet Up Web Hosting
9 i$ p* U' J8 s9 ] `4 e4 \Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said5 Q7 h% @) z/ A; C* b$ T6 c
about internet hosting. In general, you get what you pay for with hosting. When you use a shared. q& q% V+ e6 T* N7 C$ O
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
# U* ^' ~. `# S# m* Z, P1 X0 f6 Lwhoever else is on the same server as you.
; Z# r# [# z0 \Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast5 U# [. Z) @ \4 K$ b" o7 T
enough that the visitor can't close the window before your pop up is even shown. You have about 3
]. \ P' \6 N6 t% tseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.( M, A$ d0 _3 d9 s9 U# J9 B
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
: t2 W0 \; E4 Mhouse full of roommates (hosting customers).# g4 U4 A3 j/ R" D
In shared hosting, this is like having roommates where everyone has no specific designated area inside& }" _& F2 i: W% F, k8 R
the fridge where they are supposed to put their food. Everyone just jams their food in however it will4 \. _+ o' o# C/ V0 i* p; ]
fit.
# _* T- N" @) r0 I/ s0 X( g* pSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
* D E3 j1 v; \the rest of the roommates, by virtue of simply needing more space and resources to accommodate0 H: F9 b- \' K
their food. Everyone else's food in the house has less space to take advantage of.- X4 e1 v; V& ?; }8 i( X. P$ ?
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
$ X& n# t0 K" b( ?any type of hosting this is a bad thing, and especially while running PPV traffic.
& A0 ?0 \( E0 p* v- v. t; zIn the case of a virtual private server (VPS), everyone in the house has their own designated space+ k: H6 O- n$ D" K+ d
inside the fridge to put their food, and other roommates can't come into that space. The server is
4 L7 t# @2 ^' y) d& T+ upartitioned, so that each customer can only use a specific amount of resources at any given time.9 A* j3 i2 P" x' J0 p( ~0 R( x! X
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
9 G4 y) c- |5 o% Z( u- pbelong to you and no one else can use up those resources. This makes it possible to serve much more! `! S+ k/ \$ [6 b' y/ A' z$ w( i
traffic, faster.8 \6 B+ \5 V# u+ w! n+ l0 \
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
8 w1 x8 S" A! Q# b) fAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
* z+ p$ _/ F1 a( there:; l: w, M& h& O- q; G) t n" X
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
, a; U- Y l' l9 e0 p# nVPS&highlight=hosting# A/ O* t+ H* H1 f) J
Dedicated-Hosting-vs Shared-Hosting m2 N/ I/ D* b t9 j
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-) o0 y+ D6 A( }( X+ w. R7 s0 Y
Hosting...Your-thoughts
. E( a0 _: W. {. y5 g4 d3 L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6: Y2 O5 j4 a( w$ M
Hosting Providers for PPV* O5 z4 _! s+ C4 ~
Beyond Hosting, X% g+ ]2 Z- m* Z' U& F3 X0 {2 p* x
http://beyondhosting.net/
% V+ m, n4 o6 D9 r) t' w, MWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
( {! @3 A, m# Q Areceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
3 p/ B3 @, e% }, S9 o6 r! Ydirect linking with PPV. Also, these guys provide great support.
# X0 p- h1 d: OProsper202 Optimized Hosting, N: S: T" o. v1 Y/ K* f
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/) l; z5 s, L/ w1 q
CPVLab Optimized Hosting3 I; s. M, y* a, J m. N1 C0 X _% z. Z
http://beyondhosting.net/CPVLab-Hosting/& g i: A. M8 W0 W' z: j: Z
Domain Names for PPV" }" h. y6 f6 W! y; D
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is% k+ ]# B4 J6 m) l. i, q; g
where you're going to host your tracking software and your landing pages if you decide to make them.; c7 C5 t- i7 r4 }
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,3 F% \: D) ?2 Q- h9 R
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
; K/ V- T2 B& y9 f, h.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
- i M5 \3 R3 ?7 k2 f, ~6 nterm or build a whole website., x, f) a$ i+ o0 G8 P% @# L
After you buy hosting, a domain and get those all attached to each other, the next step is to install
; h; o/ X! k; _8 y+ b9 x. L9 w! stracking software on your domain. This is really important, because it is necessary to track your8 B" q9 R9 Z4 d9 ?
conversions down to keyword level so that you can optimize your campaigns. Without proper
D3 u# o* Y# J5 M" vtracking, it is impossible to know what is working and what isn't.
/ |7 _2 L( n4 H; h* gTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software9 ^; o: q- w' \9 C
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.0 @1 R9 j7 I+ x, [
Prosper2022 g' w5 W6 q- V# y
http://prosper.tracking202.com/apps/
v( B2 K7 R- ?7 p. V' k! v6 aCPV Lab
- B( t: w) }; ]; Thttp://cpvlab.com/9 G! R5 y( t. k3 i# i4 P; ^$ J
CPVLab Help Videos2 W( \7 M1 D; I _$ @1 a, H
http://ppvlab.com/oweiw/oiurw/vdm.htm# G4 s1 l$ j3 Y! L3 ~ U$ l8 a _
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
7 M9 k4 ~4 W- j, @$ Q' A% mindustry standard.
9 i8 w+ |- h5 V' J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
0 L0 ~ c* @$ A: u- hCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from( h+ s5 R6 y& J0 `
good support if you have problems with your installation.
8 B! g! j6 V, a" M% ?4 @/ fTracking 202" N% T) v7 J1 z4 Z) n
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your9 |) g9 H8 G% R
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user- B3 p0 k- n. H
area." {- m7 Y; P# G: O
If you choose this option, keep in mind that your tracking software, one of the most important parts of
( [- w+ B4 A6 v3 G- F0 Z) Oyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
! N" Q! s+ w# G4 \7 B2 v$ dinterface, and their hosting.9 y! r7 b' M( c# P! G/ n8 M
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords: s2 \6 C' O" v5 F) P
and targets which you are bidding on. Leaving this up to chance in order to save money could5 M$ T( ]0 o+ R! r7 @" z# ]8 T
potentially leave you open to huge risk if someone else caught on to what offer and keywords you3 r# R6 k, H# ?5 Y* z! x& ?( u9 R
were using./ x' h9 k8 s+ w7 {- h
Choose An Offer
, S& ]! t. o7 }" s' z% }, C2 tNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
) z. ~2 g- ~! v. a1 ~; zLesson on Offer Selection
8 z" C6 T3 d+ a' W$ x9 g. Qhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers7 h5 T8 U5 n' r0 X( k5 E
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.6 C0 b0 |" G2 |# R! R
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
5 C" K9 J! a: t* f% d8 jLeadImpact as the traffic source.
1 ^! ^- T3 k7 q% Y A s- jNow the best way to learn how to put all of this together is to just get started. For some variation in
% C8 `" }2 m/ z! ]the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked8 Z! A6 K' T5 Z" V$ ^2 H
campaign.' O6 s- X4 z2 E9 L# w: [) v
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
" k+ V( P# \# r4 upage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says6 h T; G& z. b a9 [+ V: ]' G
that all traffic is accepted.
" D P! {! \: Q) tFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.( W, |4 p9 s7 f" Z# b" f
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can$ W/ o: s# {* X" @6 x, I E, l( w
get creatives like banners or images specifically for the offer., J- P; C0 w, i7 A) M$ c! b+ m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
% n2 m9 B1 J0 i2 W( \1 E+ f4 R+ R# aBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can/ E8 R4 [! F. V* L
track my keywords. Without doing this, it isn't possible to see what's converting.: k' B) n' r u- [
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
5 i) K, V! ]6 c* a+ _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9& c% m* R3 h* X+ g5 T
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
" g! w5 J2 v6 w, {1 abottom of the page:7 o7 F% N* O% C
Next, I have to cut and paste this pixel into my offer at Ads4Dough. D" V G' ~% s
Click on the offer → pixels → Add a new pixel and this comes up:' C3 x# r# \0 ]- T6 \/ ?5 n
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL% |- _' g! Z& W! N" ~
from your software into the box that says 'Enter URL of image to load'.
L) R; Q* |& i4 l1 v7 SOnce you do this, it should look like this:& v. ^/ q) h& v- ]! N& L/ c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10. T9 q* n" @ T& Z" @
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
% _8 K7 k6 j3 ZNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either" p1 S b" H6 L+ y+ B( y
Prosper or CPVLab.
2 a8 n+ Y5 k+ P( E" ~
7 j4 j9 J6 Q2 }! { |
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发表于 2012-12-27 18:47:17
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