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PPV GUIDE [PPV新手入门][28页]$ c% W7 {$ k" @" M. }- z% a' e$ z
详细的请下载电子书！
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Newbie Guide
0 H4 t% N. r& d$ ? wPPVPlaybook.com! |( h. S# g0 g8 B' K1 t+ z
Tracy Shaffer/ \" w$ @: J5 y$ g% R8 v
David Ford! t, e4 j3 v5 \- s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
$ G9 Y6 Y: r) PGetting Your Mind Right to Start Affiliate Marketing
# K# q# i! o. K; N0 Z; WThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
; z# l* q. ]% l) A) h: Wever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where" ?0 T# `# Q2 d. K1 U- m
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing4 h3 ^- l) M4 Y) U6 G7 z. k
with any success, these claims are laughable and far from the truth.
5 x" U8 ]+ H1 y6 F: PAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash4 { T- x6 G T$ H
flow management. The main benefits are the low barrier to entry compared to other businesses, and
7 V# V/ u! d- J Z( n- G9 l/ C6 r* j- Dthe ability for a marketer to be a one person shop and make an incredible amount of money with low4 K* m0 L/ Z. D' n' f* `% f
overhead.# z: m+ h" k8 q& ?
The winners in this business are the ones with persistence when nothing works, who know there's
4 L3 ?! M& z* x" X8 @1 Dplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
1 j( j' {: }5 kThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
3 U4 u0 U! D& G* cstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
1 Q/ b8 d" J2 h2 M9 wMost of these things happen suddenly and without warning, and they all contribute to the amazing. m2 m# C# r# G" {( l
learning experience available to anyone with a few hundred bucks and the ability to open an8 `8 y0 h: ^! a* I! h2 k
advertising account.; }! c* l1 ?6 b8 R* v5 S
Your competitors are willing to work at this around the clock. This isn't a push button, instant business2 y3 h$ ~& }1 V& s
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet" O/ }! p0 u4 e$ K' a
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
( Y) `5 X: O6 \$ ctrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.& d8 T( W6 A% e+ s5 d
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you; [4 t: r9 T% e4 B5 [
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
1 k1 Q0 B" K! V( Ostarted building.
* j. d, N) i& w) \Things you need to get started:# g; Z [# l3 g! ~. W1 x3 X
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
2 H# K* P, }; x. O7 y8 Z! Y2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
9 E2 h" c) y4 g6 i. N+ h& M A0 X( {3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic) P1 H4 D1 X" W- g
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
2 i) }% t8 h% x' nThis guide describes from start to finish, how to get started in affiliate marketing by running traffic7 F+ P5 G& C: y/ K1 `
with PPV.
) e( n& S T _% T6 sBasic Getting Started Definitions# J4 r- `* ~% P
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
/ Z4 J. o9 \! u8 T7 R* saffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main% |$ X3 w% y6 |) P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 28 |8 Y- B" V3 O3 c
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
0 Z4 l5 e, O6 R6 Z5 eCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
& p% @4 t" H$ ]3 _4 D; treceives a commission on that product. An example would be the Amazon.com Associates program,
0 \0 v- {, \8 DComission Junction or Clickbank., X% b( q3 e, e( N/ \) Q Y6 @
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
) I' k9 L* \' e! han action like filling out a form, submitting their email address, signing up for a service or sometimes
1 s1 m) h2 w$ S1 |: ~buying a product. An example would be Ads4Dough or Neverblue.
5 N3 B" J3 B! l4 m3 ?( i( B! BAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's) ^5 L A1 V; ^0 Y5 c3 n
account, getting the affiliate approved for offers, bumping payouts and just about everything else: I4 [# ~( q$ W0 s
related to an affiliate's account at the network. Having a good relationship with your affiliate manager# I5 U* T4 V3 _1 p) G8 b7 M
right from the start can really help you.
4 |' S8 X7 u9 A* R- [* _PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served% g1 ?7 h4 r: u' M
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per6 H' E& I. g/ T( W% l ~
view, starting anywhere from .01 or .015.7 t7 {$ c! U& Q; H( T& ^
In order to use this type of internet traffic, the affiliate can sign up with a number of different
' l v9 g* a# L" zcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,9 b; v; V. E5 F+ i
MediaTraffic, and AdOn Network.! Q- ?! o( f, f
Don't popups get blocked by pop blocker software?
* Y5 B1 a( I( ?5 cNo. Popups are served in a new browser window as if the visitor had opened the new window
. v- ^/ ~0 u! Q3 p+ o( G, kthemselves.! S0 J: o* n0 [ C/ o3 H
How many popups get served to the visitor?
) L( H8 z: i- Y J: @! mThe number of popups served varies depending on the PPV network. Some pop more frequently
7 S/ s' o8 l |1 m5 b(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by2 o2 c. L* y) S; T
serving this kind of advertising, so they have to toe the line between keeping their software
# k. Q5 n9 {# V- w) ~, J$ zdownloaded and still making a profit.
2 C0 `' l" y! ] OIsn't this type of software bad? Why would anyone keep it on their computer?6 N0 ]: P5 z6 `5 a v/ p
No, this type of software doesn't harm the user's computer.% N6 e8 \+ ?; g$ N# W
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
* b6 S) w; d. K. M4 ?1 Ptoolbars or videos to place the software on their computer. The visitor keeps the software in place so/ _/ S$ T. G( ~$ e# S0 ]
that they can continue to have access to the incentive.% T5 _# y( }6 O) a/ J: K! o! H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
' _& |, u. c! e+ fHow to Get Accepted into a CPA Network
) B6 b. S. U& w# S) BIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
4 h. m! K6 P! t; ?: C- K h% P4 o8 n- @to start looking for networks is Offervault which lists offers and lets you compare payouts across7 j" k- a8 y( a3 l6 b% ~ n0 f6 V
different networks./ M$ a, H- a. @, g& b+ a8 }
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)' ` P3 Y4 g; k4 i k2 |7 e) [" s
application and be as specific as possible about your promotion methods. Usually some time after
# J5 u- ?8 X1 f1 A" Lreceiving your application, the company will call to interview you. The phone interview is a critical) R1 O j) |3 }+ E# }$ o s
part of the application process, and most networks will deny your application outright if they can't get
3 ]+ W) R; P% J: R! i8 Byou on the phone.
& h) D) O- I; a+ w YOften, the person who does your phone interview will actually become your affiliate manager after
- N0 W) Q5 r/ n0 F9 Ryou get accepted, so it's a good time to put your best food forward.* [9 `( l; d6 ~0 S! ]3 C4 Y: V
You might not relish at the idea of someone grilling you about your internet marketing methods over3 a3 d1 W7 i: k" n& ~* f/ P
the phone, but trust me, this part is critical. Have answers in mind for the questions:
. s0 S, l- H- Y1 J3 Z1 e# ~What methods do you use to market offers?9 e D* _7 j9 h* R8 l V. H# H; b6 Q
Do you already have a website you will be using?
) K: D9 I7 n. }' P+ b, z/ s9 r. ~How much is your advertising budget?
, {8 Z0 \& g# y1 }2 N$ NWhat other networks are you a member of?
; N# e' K1 O: W0 s! e( s$ uWho are your affiliate managers at these networks?) U4 {; m* M* o8 J% E2 h
Do you use social media (Facebook, twitter, etc.) to market offers?! M Z/ @+ |5 G U4 E8 Z& B
How much traffic can you drive?) H% m6 ^& y7 p- e
Do you have a personal recommendation from anyone who is already a member?
' n& P: f0 `7 V0 ?8 O9 L# AOnce you provide satisfactory answers to these questions, the network will approve or deny your. W' G9 T6 x) m/ n
application. If you get denied, just keep applying or call someone on the phone and try again. Be
2 T5 s4 F, g7 h3 ?" Ppersistent. Also, getting a personal recommendation from someone who is already an active affiliate6 C9 @; T# g+ U; U
for the network can be helpful.
& L0 t9 a8 F/ I7 M E8 E. o* [To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
3 o6 f1 L' Y2 O; ^Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
- ?! M1 h3 T4 K, H9 powners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know: x3 ]2 u" z: u; t3 X" g% B) \4 }
people can open a lot of doors as far as networks are concerned.
* |, c5 @* @5 I9 W+ s$ ^After You Join a CPA Network# I3 y+ f0 c7 W
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager t; m3 F( \) B9 R0 ?+ ^" w7 L7 }" m
and make an attempt to get to know them a little bit.
) Z& e3 F- r5 ~Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
% b4 ]5 y6 s y; m% P$ tweight in gold. Start feeling them out from the start and try to get to know them. Once you get: D- ^" h1 i. T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4* v4 ~8 D- q$ ~
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
# R: G' z* G2 P( y3 pbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
# \. r, |- J' U5 _# z0 r3 j3 _email.
0 F5 X/ E& c5 O9 x, A8 ?For more helpful info about dealing with affiliate managers, check out:4 v; |7 ~' x, g6 O. R
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
6 K( z. W/ H0 rhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
: m1 {1 q) h) v9 I. Y! E1 ~5 [3 b% [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
- v' L# g* C) D2 OSet Up Web Hosting
! i) A. n' k+ [7 PGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said8 E! P j5 A/ e" ^
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
) }0 ^# M7 [3 W; I" F3 O1 I0 Rhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
* }* N5 U& B4 w- q+ @whoever else is on the same server as you.. J! \- i& E+ M* P6 g
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast1 w( x3 ^3 y3 ~& Q+ ~0 r% f
enough that the visitor can't close the window before your pop up is even shown. You have about 3# b, Q; J- l6 W! O, N
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
+ D4 k9 k9 m, h/ K0 B3 s9 t! q" {To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
: o; H% _( P% g! H1 uhouse full of roommates (hosting customers).
! v' O/ }2 b/ k- \In shared hosting, this is like having roommates where everyone has no specific designated area inside
( ?4 _# `; d8 m" @" r3 n9 Ythe fridge where they are supposed to put their food. Everyone just jams their food in however it will
7 ]1 M3 m( w/ { ]fit.% w. R& L, P) w& T3 _; x" f
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than+ k4 q9 C1 o0 L6 K/ L/ I
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
" A% b. D- b8 G& t" Ztheir food. Everyone else's food in the house has less space to take advantage of.
) u2 [% I; a* n. I' z4 aIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
" _; Z- _4 f$ g! X) G: f2 V, ], z, }any type of hosting this is a bad thing, and especially while running PPV traffic.1 \5 i. P) b9 n. h8 L8 [4 i
In the case of a virtual private server (VPS), everyone in the house has their own designated space
3 t% v, ?% M/ C/ ^& D( pinside the fridge to put their food, and other roommates can't come into that space. The server is
( X2 F% Z; \3 {0 r/ D; Kpartitioned, so that each customer can only use a specific amount of resources at any given time.
8 z6 _# }: t+ ]( `* sA dedicated server would be like having the whole fridge to yourself. All of the server's resources! y/ @4 b4 L0 Z6 N4 I
belong to you and no one else can use up those resources. This makes it possible to serve much more' ]# e( }' Z$ V8 q! b- [! a; Q% s( Y
traffic, faster.
9 V' A* Q/ C1 | y. jAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.. d- ?% @/ h8 T4 N/ D
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is' U" I3 j. v( E# e0 G6 F3 @6 r) ]7 q
here:# w: q/ H* ^+ H' H8 B/ S
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-0 C o! e" ?. G: b9 n |4 E
VPS&highlight=hosting5 i. s9 W4 M& S# W7 m9 d; c
Dedicated-Hosting-vs Shared-Hosting, ]7 B% ~7 H. Z( s
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
- t) K5 ]# l5 ~7 W+ V# @$ z6 O: iHosting...Your-thoughts
& \! V q) V: R4 \© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
" j, R! G9 A" j3 L4 ZHosting Providers for PPV
$ y! M' U i s) n, EBeyond Hosting! }$ l b3 F5 v) N! f/ {4 [
http://beyondhosting.net/
& E) o6 `( z! a$ sWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
$ r- ]" `; ~8 Q4 treceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when+ {, h. v: C4 o2 d: n$ X+ |! f
direct linking with PPV. Also, these guys provide great support.) s/ w1 i3 I0 Q: K* ]8 Z
Prosper202 Optimized Hosting3 W+ I; W% E0 t. F
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
1 l- p e) Z$ O1 T1 H FCPVLab Optimized Hosting# i& k! p! j7 q! W: P
http://beyondhosting.net/CPVLab-Hosting/
4 r! e" j# T: M- |5 EDomain Names for PPV8 S: w8 `; j* `+ A" U1 L
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
) B' }* d6 z# {0 z/ N3 K. |where you're going to host your tracking software and your landing pages if you decide to make them.2 }$ k* N! X! t' U1 W
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,( l" c5 y3 L2 }5 O. k" W' c0 a
bland one is fine to start with, to host both your landing pages and tracking software. The .com,' v+ @% M! c' n# a
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a7 }) u$ q- @( W8 g9 F$ g
term or build a whole website.
; c) m) v# W; H8 C1 C3 Y7 rAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
3 k0 N+ U* @, K1 b9 Ctracking software on your domain. This is really important, because it is necessary to track your
8 r8 ^9 b6 R( K6 Yconversions down to keyword level so that you can optimize your campaigns. Without proper" U+ S! r7 R: [) y
tracking, it is impossible to know what is working and what isn't.
( w4 O' w6 H8 L8 r$ I9 g2 F* PTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software- W3 p- _7 F* z' J. I; B
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.) u" ^; L' v- _( _+ S& P8 ]7 b5 \
Prosper202
3 o; t( F. h( w! [http://prosper.tracking202.com/apps/
# e c! u8 e7 E! ^, `- bCPV Lab
5 N R$ k: C2 L/ t* u# A6 k. xhttp://cpvlab.com/0 @7 s4 [9 o/ K$ Y' o& O
CPVLab Help Videos
1 s5 F1 T# W7 O/ Yhttp://ppvlab.com/oweiw/oiurw/vdm.htm
. k- |- b h: T* P- h8 bAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an" F2 i1 O! V% m$ \" u i
industry standard.
2 A/ ]0 Q! o6 \, a' x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
, q3 S. B. Q8 A, ECPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from( r* Q, w0 M0 H& n1 M
good support if you have problems with your installation.
: U3 R8 W. i) |/ ~/ v& yTracking 202
$ h% K5 v# }0 j. S$ b8 Q4 ?Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your/ y, q) b7 i5 K1 E: J. f6 T5 c+ C
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user0 K( o5 q/ t% I5 l; o
area.
2 n1 M% D! c2 c4 dIf you choose this option, keep in mind that your tracking software, one of the most important parts of
7 q) C! l2 k8 Q5 ~* h1 r, myour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2023 i4 \6 j; k2 n" a2 Z
interface, and their hosting.
8 S! R7 x- j, }Also, your tracking software reveals the most critical part of your campaigns- the converting keywords/ l x, i/ F. W- v8 U2 U
and targets which you are bidding on. Leaving this up to chance in order to save money could: S; B/ M& R z2 _9 a) j# k
potentially leave you open to huge risk if someone else caught on to what offer and keywords you8 m K. _" ]' I
were using., d: O5 a: }) V6 m! [3 h% d
Choose An Offer# O6 v8 ]1 h( _5 x9 Y/ C/ R6 [
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
+ X- Z, H$ K2 KLesson on Offer Selection6 L% Y+ N5 O2 u, h) ^3 p0 y: O
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
: N2 k# C4 Y# v" @( E2 ^+ VIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.. m) q4 D7 {" O2 a5 C
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using# ?; ~4 r* N9 F0 l# G- Z/ |
LeadImpact as the traffic source.
, u% B. r* l( a0 X! W7 _& eNow the best way to learn how to put all of this together is to just get started. For some variation in
4 ?& N: ]2 ^" E2 x7 t) n5 G, C4 Y. m4 Jthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked. @- p# R3 L4 N9 q" E
campaign.
4 {2 Q- U, S# N8 ?; }1 @! o/ zWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
4 o' d- s! I; K8 dpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says$ P. b+ ^/ n3 f
that all traffic is accepted.% r" @& `2 o4 u- N
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.3 G# [% [ s+ l" |" ~
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
2 \7 u# p9 ?# E( i4 Tget creatives like banners or images specifically for the offer.7 {4 h! D S) r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
7 r4 H- v( i5 o- c9 f) t6 RBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can3 m$ P3 o( B5 N8 o6 H
track my keywords. Without doing this, it isn't possible to see what's converting.
* m$ z) w. E" @; |6 bIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:9 u4 r' u" W0 n' y. _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9% E% Y% S' ~: A- t( G! l3 t
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the! C7 p, R2 e& q
bottom of the page:% r1 F/ J5 G/ @2 M1 y
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
1 N, B. C b1 \; c+ @7 {Click on the offer → pixels → Add a new pixel and this comes up:0 q8 B r" {0 Q/ z/ B
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL! r, \! y& Q' a: k9 h
from your software into the box that says 'Enter URL of image to load'.4 B; C$ {5 V. w
Once you do this, it should look like this:
+ S& C- W0 k+ P% q7 j6 T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10; ~! I8 `; z3 f2 _
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
' `5 F4 X% H! f- [6 a9 j" P0 z8 rNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either3 \. o8 A: j* V k
Prosper or CPVLab.
1 J3 ?8 h7 d5 b/ s+ m$ A7 F6 L3 A7 i$ A
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