|
|
PPV GUIDE [PPV新手入门][28页]1 ~3 v, I0 x6 I9 i
详细的请下载电子书！, a% d1 E9 M# b0 n d' t8 K
2 l; S# n" n$ }* x; w' q0 n, @
, m8 s! J) A2 A& {% n) A* @
Newbie Guide
1 f- k) O" x4 E* V$ a% t' s4 XPPVPlaybook.com
9 e4 h# j5 j: `! @0 Y" U+ U% aTracy Shaffer" Q5 C0 D1 A& i& W/ {. _; w( s
David Ford
; ^" _7 ~/ r# u- @) @, d" y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
; [6 }1 c$ p2 n' Y5 L0 R. T2 \Getting Your Mind Right to Start Affiliate Marketing
9 b" O. X5 ]4 _; a3 EThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an8 j8 E7 [! o8 q# g; i/ }% R( T
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where( n9 n: b: Q2 C
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing) x0 L1 z9 O# t
with any success, these claims are laughable and far from the truth.( d5 k4 p# @. J0 v/ z. }' S( s
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
3 P) `' e; I0 @- j6 oflow management. The main benefits are the low barrier to entry compared to other businesses, and
$ j0 }! L1 ?3 R! tthe ability for a marketer to be a one person shop and make an incredible amount of money with low
' t: U# X4 E) L! voverhead.
$ n n }& H( W" F: k/ U9 {The winners in this business are the ones with persistence when nothing works, who know there's
9 a, d3 [: u8 }+ Mplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
2 y3 \6 ^: g* Z2 b: r6 d) }The cold hard reality is this: virtually everything in the space is changeable, what worked today can: P* B$ F( l; M0 E# v; Z: n
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
, c8 ~, q4 L" |+ g+ G1 LMost of these things happen suddenly and without warning, and they all contribute to the amazing
0 w5 W; }4 j5 A5 nlearning experience available to anyone with a few hundred bucks and the ability to open an9 D5 u0 s( v9 w6 w7 ?2 G
advertising account.
8 c, y* R, v. ?Your competitors are willing to work at this around the clock. This isn't a push button, instant business& ]2 _) J* D$ i. Y- D( a' |* w
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
7 u+ \% K# N) M+ \, e5 r+ x! Hmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,4 o1 k9 D" H0 }4 m; X* t A
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.$ v- L; B' {* h5 }5 h
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
5 f2 { m' E2 [, H) w+ K) P- Estarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
8 T4 n/ R# J# C; W o- J5 Y$ Hstarted building.0 E- u2 D9 R' Y. h
Things you need to get started:
9 {- P) h1 ~1 ]" e$ I5 O1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
9 B# v) L" w8 W. S# O2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)% [0 j1 m/ v4 H- L+ E
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)/ I! E4 g4 ^0 S# h: J* h
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
9 ]3 u5 f' U `: j; b+ RThis guide describes from start to finish, how to get started in affiliate marketing by running traffic, V, c! E" y! e v
with PPV.' r! |! t. E6 ]% Y4 f( |5 V# U/ X
Basic Getting Started Definitions8 s9 V; Z9 ~) t, f3 s) J) l$ Z9 ~
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
3 R/ D7 V# u- X9 y0 Caffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main+ P; T: j+ r0 U" k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
6 [. p& W) N# S5 L# Ftypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).+ f2 v& o0 I- ^& A
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
3 T. ]4 l6 ?8 d( Hreceives a commission on that product. An example would be the Amazon.com Associates program,
! a( e" T& F% k9 T: ~- S# z+ K" qComission Junction or Clickbank.) S! Q; w j: O# x9 J4 x0 Y& f
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes( D8 N$ R! A" z# M
an action like filling out a form, submitting their email address, signing up for a service or sometimes0 L# E" O& `4 o4 k
buying a product. An example would be Ads4Dough or Neverblue.
+ [4 | ~% L w- {! ?) XAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's( n" m! f4 P* c+ q) d7 f
account, getting the affiliate approved for offers, bumping payouts and just about everything else9 A: j% k# W' n A$ \/ {
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
6 H1 X5 @% u5 R- m; L E$ sright from the start can really help you.
/ |1 e" @1 n: ]4 EPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
* g* C! L/ Z. s( S+ k& Oin pop-up form through downloadable software on the visitor's computer. The advertiser pays per- ]6 P' i. x$ h# N6 w( w) U
view, starting anywhere from .01 or .015.! ^8 @1 J% Y0 }% S: y
In order to use this type of internet traffic, the affiliate can sign up with a number of different3 H: i- S- K4 p: X
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
7 W9 M8 A0 @& w, [MediaTraffic, and AdOn Network.1 ?4 Y5 M* U* U$ P* B6 z
Don't popups get blocked by pop blocker software?( B1 F9 S2 F. g$ p2 [
No. Popups are served in a new browser window as if the visitor had opened the new window; w& w- S: [! n, N3 |% L2 n8 R
themselves.4 u7 z$ L: X/ ~& P, h7 \ S3 {3 z" `- ~
How many popups get served to the visitor?$ a& W5 @3 T: z3 a
The number of popups served varies depending on the PPV network. Some pop more frequently& x$ K* Z' o2 |' T4 k+ h) \
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by' d1 J+ M2 s) |4 n. W4 K
serving this kind of advertising, so they have to toe the line between keeping their software
3 D; D, D8 ?2 E6 w5 H$ s* \downloaded and still making a profit., S+ Q! l" \4 C7 Q* j* u
Isn't this type of software bad? Why would anyone keep it on their computer? l' U/ i+ n, J% {% y4 n
No, this type of software doesn't harm the user's computer.
+ P5 r( z: j) t5 T: H9 S- xCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
4 V( v& z4 ~' S. I* S" o! Ytoolbars or videos to place the software on their computer. The visitor keeps the software in place so$ i2 x1 u6 v' C C4 g: }+ ]& d6 _
that they can continue to have access to the incentive.! d4 t' j: M2 }% C5 [4 j$ u. O/ ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 32 o. ?" ] r+ t2 z" f3 D6 R
How to Get Accepted into a CPA Network
9 P7 I# X7 } z% W8 b dIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
' N% z) S O& }* u' y* Bto start looking for networks is Offervault which lists offers and lets you compare payouts across
! S8 s" C5 z. Hdifferent networks.
) B0 U9 Z$ ~% [+ A7 x2 V9 R& dOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
' @& I4 j3 k/ W/ J: d: E. X1 R) Xapplication and be as specific as possible about your promotion methods. Usually some time after
3 S. Z) ^ J6 Q6 \# e, Preceiving your application, the company will call to interview you. The phone interview is a critical8 i! R) R4 q# p2 \4 n
part of the application process, and most networks will deny your application outright if they can't get# H2 Q2 _9 L& g1 W, t" J! ?- s& J
you on the phone.
0 z/ Y8 e, H* e+ D# |; Z' rOften, the person who does your phone interview will actually become your affiliate manager after/ \. y6 m; M1 @
you get accepted, so it's a good time to put your best food forward.! T) U8 F3 ^! ~7 X x% N
You might not relish at the idea of someone grilling you about your internet marketing methods over# [( E; `' _% A* D0 @/ T
the phone, but trust me, this part is critical. Have answers in mind for the questions:+ l3 y y: M) _$ ]! ?
What methods do you use to market offers?
' c S# |- d$ I3 ~) SDo you already have a website you will be using?% L& C4 o$ W7 w0 L4 A( X. Q
How much is your advertising budget?$ B" _! Z; s4 x5 H- e
What other networks are you a member of?6 A; L+ P- v/ C4 _3 L6 `# f
Who are your affiliate managers at these networks?# Y: N, M$ Z) L% H, r. M: y: F
Do you use social media (Facebook, twitter, etc.) to market offers?$ T! s1 e9 f5 C+ f
How much traffic can you drive?5 s' X1 n" c3 l h& l' m
Do you have a personal recommendation from anyone who is already a member?
6 L$ C' F7 s/ M# BOnce you provide satisfactory answers to these questions, the network will approve or deny your
- o& c$ b8 M! B" t- `2 Aapplication. If you get denied, just keep applying or call someone on the phone and try again. Be& m2 W3 S) r; Z4 b- J
persistent. Also, getting a personal recommendation from someone who is already an active affiliate$ ^; I& y( N! j$ v) E
for the network can be helpful.
4 ?; b7 A, I( L7 ?+ kTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
* d' I+ T- z- P- @1 PSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network0 \: b! ]) w# s4 g
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
/ N+ o7 V3 K, {* r6 u4 t0 mpeople can open a lot of doors as far as networks are concerned.
' Q* y7 z* L0 _ D6 \ ?% yAfter You Join a CPA Network
2 A9 `4 _ o/ P7 e) c6 kOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
3 @, V' L" }6 ]! q$ R$ land make an attempt to get to know them a little bit.' x! H# t Z& A1 i4 I; q- l. x& X3 ]
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
9 W( J- B6 `4 Gweight in gold. Start feeling them out from the start and try to get to know them. Once you get' f/ c/ A2 ]" U- ? O' Q" X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4% _2 R, t+ p* c E( e& i& A" b
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
% E8 Z2 |- s/ K2 }$ \1 w1 D+ d+ Gbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
# C( X e0 a. M/ @. I( C8 vemail.& y+ b2 K& l O5 c
For more helpful info about dealing with affiliate managers, check out:# X% P9 Q& E4 s8 T
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
, ?4 \8 A* F, F2 @7 b/ t5 v0 Lhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
" i7 ]+ T0 L# q' o! N! Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
3 H( c9 U7 d6 V- rSet Up Web Hosting
# A, O- P; b+ T2 h/ q" TGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
$ n0 W, a* f9 Rabout internet hosting. In general, you get what you pay for with hosting. When you use a shared" P$ ]- ]) R) T0 @1 k7 I& ]
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
& z3 O& A5 |$ R4 lwhoever else is on the same server as you.) p3 r4 a8 W/ J1 m
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
, q, G0 T+ d/ O h/ Tenough that the visitor can't close the window before your pop up is even shown. You have about 3
* A h9 v9 R5 |1 hseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.9 ]% i$ j2 c! L, Y, c8 a2 h" V( `
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a, L, o% I" \1 y. ], W
house full of roommates (hosting customers).- H, k5 o- |6 E' A. d' i+ u
In shared hosting, this is like having roommates where everyone has no specific designated area inside/ l; B- W8 ]- \, d
the fridge where they are supposed to put their food. Everyone just jams their food in however it will& T" W* Q% w% |: ]% t- g
fit.& q+ O! G. ^/ v# M. Q% [( B
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than1 C& l7 ]" q9 Q) D% f# V" O
the rest of the roommates, by virtue of simply needing more space and resources to accommodate) {! }: ~4 ?7 o& G6 }, S
their food. Everyone else's food in the house has less space to take advantage of.
! w+ P4 }5 l; g+ X4 h+ DIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
- ^9 D+ R: L* E( y/ I9 O7 Pany type of hosting this is a bad thing, and especially while running PPV traffic.
; l1 p3 O ^3 _* bIn the case of a virtual private server (VPS), everyone in the house has their own designated space$ W! @6 n" T8 c
inside the fridge to put their food, and other roommates can't come into that space. The server is
2 i0 |) K* v( s7 Cpartitioned, so that each customer can only use a specific amount of resources at any given time.
7 r: J: K$ o: C6 j8 x" _' j) mA dedicated server would be like having the whole fridge to yourself. All of the server's resources% o3 V$ M( d, _* D& K' C4 n2 I! }1 R# }
belong to you and no one else can use up those resources. This makes it possible to serve much more
! p& _5 b4 N! J% |1 W4 D4 W/ Ftraffic, faster.2 h$ F! K% C- C3 \. ]
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
0 Q& d. _" A; h2 r: A( D. tAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is' K% C4 @+ n+ o) Q$ q- T7 _
here:
9 T. x. @: ~- b! Bhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-- R1 y7 D3 Z+ X7 c
VPS&highlight=hosting" B, \2 @3 @2 Y; C" b( S
Dedicated-Hosting-vs Shared-Hosting
' G' g1 j/ i& I+ `/ Q( K2 Lhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-1 H( H4 S. q3 O: h
Hosting...Your-thoughts
+ t, |% }' Q1 W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 61 v8 m* z% g; a! o, w$ g4 l
Hosting Providers for PPV
+ C' X# s' H/ x; jBeyond Hosting1 H: g3 P" y) o5 }0 a4 R
http://beyondhosting.net/5 D2 o |7 t' w+ W- q8 T8 j; o0 F
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
f0 T$ ~+ x2 P/ w6 W+ lreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when6 _7 G: J& Z0 O/ I$ P# }
direct linking with PPV. Also, these guys provide great support.
2 B% o; H! d6 s$ V! k0 q/ c" W% [5 PProsper202 Optimized Hosting# N! {2 c8 D9 G7 D# h
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
% n5 m) N% \, W! [) r iCPVLab Optimized Hosting9 }6 m, j6 W7 ]- Y7 ]5 F
http://beyondhosting.net/CPVLab-Hosting/$ t1 e. ]- s4 w$ P9 o# [2 Z* m2 J: g
Domain Names for PPV
9 y% s# W) }4 }( IOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
$ x% K4 W- c( V, [" Q+ m& b0 w3 |where you're going to host your tracking software and your landing pages if you decide to make them.
; y" ]& @9 [6 Z4 E L7 b) ~3 ZOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
+ N7 r3 [0 {+ i! q1 Kbland one is fine to start with, to host both your landing pages and tracking software. The .com,
$ B" d0 \0 Q# U( }.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
' j$ x( ]- O. C1 }3 T I( a$ _term or build a whole website.
: m/ }& O( q- {- DAfter you buy hosting, a domain and get those all attached to each other, the next step is to install, q6 }) r4 U* k g
tracking software on your domain. This is really important, because it is necessary to track your' C% g2 j) d9 s& B1 ? o" P
conversions down to keyword level so that you can optimize your campaigns. Without proper" c4 e. Q; p; h& ]' L5 H
tracking, it is impossible to know what is working and what isn't., I0 w2 G! r6 O! H5 U
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
' \/ v6 ` B' Xis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.' M% s8 A; P% z* ]2 ~ |! ~, D
Prosper202
7 r. h( {3 O: w/ D4 ghttp://prosper.tracking202.com/apps/& @( y. i2 A% D- x' y. [. ?; f* p5 A, S
CPV Lab
( ]5 O: u3 C, Chttp://cpvlab.com/
0 F. K" r `( @$ V6 V+ N2 g# u, ]CPVLab Help Videos0 S( s. p0 r5 m: w, S
http://ppvlab.com/oweiw/oiurw/vdm.htm9 F" M0 ?! \' s9 j& w- N& t
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
8 Q4 X: Y- C# }% V# n, pindustry standard.
7 s9 I. E. R) N# `7 e* e) R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7& y: T4 a5 O% V/ B; x7 O, Z
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from% A$ q4 h. o; H% e3 s
good support if you have problems with your installation.
) q0 L/ Q3 J7 B- c9 r0 WTracking 202' K, f( l0 l3 z" Z+ y+ h3 w2 }
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
9 b* x+ ?# C) h9 |9 {campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user0 o, x5 I! x4 d1 Y D
area.
$ Y0 Y( z& K! I% l- t/ }) BIf you choose this option, keep in mind that your tracking software, one of the most important parts of
/ |9 X. S( x: r" f; z9 H+ g4 Z4 |# `your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2022 b$ e5 ^4 u6 e# E4 p
interface, and their hosting.2 Q7 n% W4 H: x0 \9 S ]4 g# b
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
& U! r& M8 L7 u land targets which you are bidding on. Leaving this up to chance in order to save money could2 e8 i0 g+ \4 Q4 ~2 i. {" n( X' N
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
3 F3 D* z" x8 Hwere using.& @3 p. `2 n7 ~' }* f
Choose An Offer$ n% r; N3 U" Z1 c9 A8 b
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
0 l! M. p& M( o! Q6 h" fLesson on Offer Selection5 j: d, `- w. A" [7 K& c, Q9 A0 d
http://www.ppvplaybook.com/forum ... on-Selecting-Offers; e; w; J1 T4 {
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
3 T8 m; B# m- j, v2 hTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using' t2 B4 ~$ a) ^
LeadImpact as the traffic source.
. a+ v# ^+ {6 VNow the best way to learn how to put all of this together is to just get started. For some variation in
: Z' i/ D, o0 N; wthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked. N* G# H; k' h9 ^
campaign.8 W% ^- H: u% V/ u/ q) I
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
) c5 ~4 Y3 x( ^9 J. V; ^page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says7 _0 E( c) \! i5 S/ V3 f8 [
that all traffic is accepted.% r9 z' x5 R7 L% G
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
& y- F N( L+ G9 EThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
/ I0 u" V/ b, o$ v0 ^get creatives like banners or images specifically for the offer.; X+ {+ _; U# q* Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
8 W0 g! r5 Z6 ~* {! M, \Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can5 Y; O( W$ y* X/ w
track my keywords. Without doing this, it isn't possible to see what's converting.
- x6 ?0 }8 z5 t UIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:2 R l. A; U/ x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9, T% p6 f! B9 M4 L
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
# n) B: ]) W3 r; o( q: xbottom of the page:1 L0 V/ N! a( ^. k7 k9 X
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
# D7 a/ Q4 U0 ^0 `: Y, ^Click on the offer → pixels → Add a new pixel and this comes up:
9 r' S: |1 u" g: T) K" rMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
5 Z1 B A" Z a# a* M: Mfrom your software into the box that says 'Enter URL of image to load'.
3 B1 R" J6 _( {9 l! mOnce you do this, it should look like this:
, @, Z0 E" B8 a* A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
+ D6 X8 V6 n3 n! P2 p; S: ` ZClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:, @$ M$ h& \" j$ Z$ ]; O& e
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either% Z R' |* F& H) s4 |9 B
Prosper or CPVLab.
y- D$ ~' u5 _8 ~/ Q. q( h; b: x$ V6 l" ]% l |
|
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
