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PPV GUIDE [PPV新手入门][28页]0 E1 j0 d+ f; `0 V; E4 l1 i
详细的请下载电子书！3 S% M# K' K/ ?: m7 x5 ~- z9 s% V
9 v6 y+ `7 y7 K8 S* E$ z5 w. {% R8 x7 K( {) c }4 Z. e
Newbie Guide. d* X' c) C% V3 y
PPVPlaybook.com- E7 A7 \; M; g6 ]" v @( T
Tracy Shaffer
8 i3 e. g- h; I+ h8 O& M& rDavid Ford
( c' K# C9 o, l1 q' ]1 d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
. p$ c A+ {7 J+ {Getting Your Mind Right to Start Affiliate Marketing( u6 @( V6 t+ H7 _4 B$ x/ U
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
8 D8 S7 B) M. A2 w- V. d9 Iever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where$ k7 Y* K ?/ l3 P+ H0 ^7 `
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing. l# I3 m( P: h
with any success, these claims are laughable and far from the truth.
( J8 X# w* F3 a! U' UAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
" \9 f) o/ k% p2 U" zflow management. The main benefits are the low barrier to entry compared to other businesses, and
- w- B" l5 r. A) P# jthe ability for a marketer to be a one person shop and make an incredible amount of money with low" X1 A! ?% E6 e G" }% I
overhead.0 ]4 _ j/ T. I! z$ O7 n% {
The winners in this business are the ones with persistence when nothing works, who know there's
M+ o# e& i, C; e; d: tplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
, y- E0 J3 Z5 rThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
% D6 M6 I a2 s0 q" T. ?- mstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.! J% v+ Z0 A3 O4 m( z# Y
Most of these things happen suddenly and without warning, and they all contribute to the amazing
* |2 {( q$ g3 T6 Alearning experience available to anyone with a few hundred bucks and the ability to open an
% D' h* n3 Q- H' j( ^5 Jadvertising account.7 g2 z; s( f2 h0 l) K
Your competitors are willing to work at this around the clock. This isn't a push button, instant business! t3 U5 E3 c: C3 ?% S1 A8 R
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
6 v6 s3 U. `+ J$ v) fmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,4 N% M; D! b9 M5 \& ^2 Q
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.9 i3 _$ ~0 n) g" G( o/ {& m
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
+ V0 r3 n5 [+ j5 @' A' v; |) \" ystarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
) Z R- }, j1 ~& F" t2 [started building.. o- R- ^, a- [3 e' M
Things you need to get started:" v) t1 \# e, d, J0 p$ r
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
# S- i5 w5 M7 w3 ~- r) v2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue): |. y" E4 d7 N. {! m' y( O5 D
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic) g) U z/ u1 X( s: G
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
, K) P# I" c+ w GThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
8 L3 f: J9 Y$ G# xwith PPV.) p* H \# J& N9 ~/ n$ u
Basic Getting Started Definitions
5 i+ {+ \0 b$ t" ^% XAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more, H$ {8 C# C% I2 X0 q
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
% I8 R( ?" p, v+ D% I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
]! w. k; X! ]) n: _/ Ntypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
; Z3 p5 N( s$ Z& n. d9 ?Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
& k! p8 D8 H! ^7 Mreceives a commission on that product. An example would be the Amazon.com Associates program,
& \; s- d! t! ]3 j& ^6 x- `% A, m3 @Comission Junction or Clickbank.4 C# J$ N# w4 U6 |1 b y; |% |
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes# \; n$ K- |' h
an action like filling out a form, submitting their email address, signing up for a service or sometimes8 a+ p7 W; a. D: P) {
buying a product. An example would be Ads4Dough or Neverblue.
% U5 a# ~9 }9 J4 b! t+ |' [" ?Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
/ `. |% |9 Y+ j$ b0 xaccount, getting the affiliate approved for offers, bumping payouts and just about everything else( d: O% J! d' \9 l0 g/ N- J, j; V
related to an affiliate's account at the network. Having a good relationship with your affiliate manager- O3 Q7 [: d$ O" p
right from the start can really help you.0 }6 `2 I' }/ P" T. u
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served$ N/ y U& u9 }) N) w* B$ o
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per7 V1 r! {4 u7 I1 {* Z
view, starting anywhere from .01 or .015.
* H; b/ F5 V2 H# \6 m8 }4 ?In order to use this type of internet traffic, the affiliate can sign up with a number of different$ A! Q: t$ s! j# @
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,0 U1 G1 ~! m) a+ E! D: f5 Y
MediaTraffic, and AdOn Network.4 V6 W; q' M8 N- L9 w. X
Don't popups get blocked by pop blocker software?2 Q# ]2 q2 E' F( p' J, B
No. Popups are served in a new browser window as if the visitor had opened the new window: G' I) o3 Q# b- }& R7 {& b
themselves.1 M$ A1 g; {- _& R3 K4 h# d
How many popups get served to the visitor?) g3 a) N, j. h3 _- C6 v
The number of popups served varies depending on the PPV network. Some pop more frequently8 P7 Z+ N$ ]% d/ d- v$ b$ F- h
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by6 A: D9 X/ d% i/ b& Y0 g r
serving this kind of advertising, so they have to toe the line between keeping their software% V* l- Z* ^0 m' J- _; O' \
downloaded and still making a profit.
7 f: Y c; u( Z# F: e/ I2 KIsn't this type of software bad? Why would anyone keep it on their computer?
Z4 Q. o' t0 {$ o3 MNo, this type of software doesn't harm the user's computer. {- p0 g6 h, P C9 G* Z _
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
+ s5 X8 y( U0 @2 mtoolbars or videos to place the software on their computer. The visitor keeps the software in place so) f6 R1 X" {1 y
that they can continue to have access to the incentive.
) \/ d+ c+ |2 R' K7 ]3 G! k U6 F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
q {8 `" |0 T- d; MHow to Get Accepted into a CPA Network
- d2 ]. v+ E4 Y$ a9 N+ V/ b# HIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
5 b4 ^1 ^, r' ]1 Oto start looking for networks is Offervault which lists offers and lets you compare payouts across
! z) Q- s; L. J4 T, zdifferent networks., z; L4 K% g8 J
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
4 _+ D: k4 ]0 E2 v) aapplication and be as specific as possible about your promotion methods. Usually some time after
0 p, |$ I7 F; s/ V, O& W6 Greceiving your application, the company will call to interview you. The phone interview is a critical
" j6 k) `# q/ v3 K. Kpart of the application process, and most networks will deny your application outright if they can't get
. o8 y S* Y& B, l0 j1 r; e Nyou on the phone.
( M* k" P. J5 kOften, the person who does your phone interview will actually become your affiliate manager after
, q- m& [0 ^$ h3 S% f% v* {you get accepted, so it's a good time to put your best food forward.+ Z1 [9 Z' C& F( m8 D t
You might not relish at the idea of someone grilling you about your internet marketing methods over/ x- _; \& M. P0 l; e! i" F
the phone, but trust me, this part is critical. Have answers in mind for the questions:% j6 {: I0 `* H) c& d% T, a
What methods do you use to market offers?
3 r7 u3 N9 Q( Y3 l7 @Do you already have a website you will be using?
- j8 N, Y# |. q) OHow much is your advertising budget?
- ~* J5 W3 Q/ i8 r1 v; C$ JWhat other networks are you a member of?) U6 a" x/ N" N
Who are your affiliate managers at these networks?( w: R/ ^$ G8 x; {5 X1 N7 z1 _
Do you use social media (Facebook, twitter, etc.) to market offers?
' A& s4 Q* `5 ^8 b% H2 X- \How much traffic can you drive?1 @' ?3 [6 D D7 G/ @7 X; g& s
Do you have a personal recommendation from anyone who is already a member?5 T/ a/ J) k' U! v, R9 R& x
Once you provide satisfactory answers to these questions, the network will approve or deny your g6 M) P* O% e
application. If you get denied, just keep applying or call someone on the phone and try again. Be
7 F. C( s6 X3 Y2 H' V( y7 rpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
( D* j: G6 D; B2 M9 f- b7 ofor the network can be helpful.
; h- ~$ G% B! F1 }8 }, i# a2 PTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate3 [( h2 V6 f4 E" w2 B$ g: f
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network$ c( @) @1 h* H+ w- _
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
" H% r/ t N9 M8 S* z0 T5 T- Zpeople can open a lot of doors as far as networks are concerned.
% K- s3 {- p. G# K0 k3 n+ e8 V! BAfter You Join a CPA Network
! m2 ?* ^# Q* A1 b2 n! C1 ~Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager0 @) U! n' v, ~- f$ {2 b# m2 k0 d' ]
and make an attempt to get to know them a little bit.* p+ d/ w- i- Z
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
( E, a7 i" ^) g, R. D" A. Lweight in gold. Start feeling them out from the start and try to get to know them. Once you get
& h2 y2 B5 L. c5 [. [. d, C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
; h2 l" I) ^6 I0 vlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
3 E2 i4 |4 `7 d9 \' Tbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus: b/ v [6 G$ s/ P
email.
/ A+ D( l1 Y2 h" r8 @For more helpful info about dealing with affiliate managers, check out:
2 n. i7 L" L+ ihttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
% m3 M ]+ }) V( f9 K1 t6 vhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
# o- ~5 F% V+ c- [: ?* L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
9 r C; m! ?- t' l8 D; L# P) Q1 kSet Up Web Hosting
1 _- O% o0 h9 |* ^* w& Q" yGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said& U, S2 @' W2 Z
about internet hosting. In general, you get what you pay for with hosting. When you use a shared, E% z# y" {( p+ o5 T$ K
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
9 p u+ }7 s1 E! Dwhoever else is on the same server as you.
& C7 ?: e# o/ u) c! O- XSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
" Y- Z- {# m) A" B1 |1 d2 Qenough that the visitor can't close the window before your pop up is even shown. You have about 3
5 }! m9 T3 H* s$ U( q0 }3 zseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
" R! G8 D: f f) j: b8 D& E6 MTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
* m1 s: U# r6 y) Chouse full of roommates (hosting customers).6 A& B4 z0 e( d2 Q+ w" A, N4 Y
In shared hosting, this is like having roommates where everyone has no specific designated area inside
0 B K% M- P7 j. kthe fridge where they are supposed to put their food. Everyone just jams their food in however it will% i( J' u0 B+ _5 E8 b" `
fit.
9 k2 y* x! \/ Z3 ZSay your roommate brings home a large turkey. They will then take up more of the refrigerator than* f" l$ \& ?: _& H
the rest of the roommates, by virtue of simply needing more space and resources to accommodate. u8 s9 Z, k6 N4 `6 q
their food. Everyone else's food in the house has less space to take advantage of.
9 H% S& O) g+ o+ }If you have less server resources to take advantage of, your ability to serve popups will slow down. For i# T/ R( d6 i3 J2 D/ I$ S
any type of hosting this is a bad thing, and especially while running PPV traffic.
2 Z8 `4 h- y* S- [' n' ZIn the case of a virtual private server (VPS), everyone in the house has their own designated space3 o) ?. u; @; i+ E
inside the fridge to put their food, and other roommates can't come into that space. The server is: J$ ]3 u: o$ L! z0 `
partitioned, so that each customer can only use a specific amount of resources at any given time.
1 J# i. m: \8 g( ^( YA dedicated server would be like having the whole fridge to yourself. All of the server's resources3 L0 F- Q2 L r. \8 x
belong to you and no one else can use up those resources. This makes it possible to serve much more& v* O2 L; L: v* z
traffic, faster.
# o1 K" ?2 R# g( b& J0 KAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.5 C! w/ g1 V( K9 t( p4 h9 f
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
+ l2 z/ L3 ~' o) {here:
* g# v$ \# T. c; p% S, L% G: ~http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
# ?+ F0 b! Y: A& {; OVPS&highlight=hosting @4 f3 j6 B k1 E# D" A3 e- k
Dedicated-Hosting-vs Shared-Hosting
# g# n+ a2 X2 J" h$ e, Hhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
( u. ~5 x0 c0 N+ n, c% O3 pHosting...Your-thoughts0 h8 q9 W! {, ]% n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6 W1 Y; w( o4 r$ m5 V0 D
Hosting Providers for PPV! @/ R6 G8 K# R: B8 G1 p* k+ `
Beyond Hosting
& [# I1 v4 ^6 m" Q& \# }2 u Ihttp://beyondhosting.net/) o) g6 l2 X. a9 _2 g$ X9 b' l
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment# X0 |4 {) O: ^% L9 `
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when+ E/ W. W E2 k, }3 d6 G% b
direct linking with PPV. Also, these guys provide great support.& c7 v$ Y, A8 J d [. G
Prosper202 Optimized Hosting" S. t* Q0 ~. t' z9 r; {- ~8 ?
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/+ @* X! j9 ]0 f( Z. l* w
CPVLab Optimized Hosting, c# n! Q- C* O9 r1 ^9 B1 u4 e0 W% ?
http://beyondhosting.net/CPVLab-Hosting/. G( q* w% d. ~, m9 |; G5 D
Domain Names for PPV: \5 M6 p1 c! L t1 o! }* l
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
+ U) t, d8 F' B/ xwhere you're going to host your tracking software and your landing pages if you decide to make them.: p3 M& t# M b6 n
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
1 @6 V6 q: h) j% }2 |% Pbland one is fine to start with, to host both your landing pages and tracking software. The .com,2 _/ e# C0 e2 W
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
5 \, J2 L( x8 _' V, z# ? vterm or build a whole website.
# Y9 I) F0 K9 `0 s( IAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
6 k8 a4 e% }9 j, a# h8 h [/ ]! utracking software on your domain. This is really important, because it is necessary to track your
( y! i* P6 `! }; s, u9 Dconversions down to keyword level so that you can optimize your campaigns. Without proper# ~3 P0 S; x& ^! \% ?- d0 l& P0 ?
tracking, it is impossible to know what is working and what isn't.
& h) ^) P# v; k8 r8 eTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
( Q% t0 b' v2 lis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.7 e: V# A" c9 ?1 g0 W6 o3 G
Prosper202" H- Q6 L; Z' {( K3 O1 K( U
http://prosper.tracking202.com/apps/6 A/ A$ W4 z2 o$ W' c
CPV Lab
* H/ ]4 {1 M- A, f3 Q! D$ thttp://cpvlab.com/6 o" v5 ^1 m. B; f2 g2 o$ \+ L
CPVLab Help Videos0 I9 p3 e5 m6 i4 i0 k; w8 H
http://ppvlab.com/oweiw/oiurw/vdm.htm
4 o {. O8 b* J2 K4 l* YAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an* O. k% M) k% {* l- l
industry standard.
; X1 N/ s$ o E( E9 k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7* ?; q$ H0 G4 _
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
2 T( `5 |. w) P$ j9 U# agood support if you have problems with your installation.
( A. a$ Y5 L; P2 v- h! }Tracking 202" k. u+ U) l, i# K2 W- c
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
: u, G' A) |0 Y. \# b$ {: acampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user9 C6 w; c1 P' e& v2 Q
area. k$ L8 Z2 \! [- o4 L7 h9 E) a$ a
If you choose this option, keep in mind that your tracking software, one of the most important parts of* L. }: W% r+ b) {2 D% @
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
* K( e% ?* F- e9 A5 n2 ~) ~9 K) X% Zinterface, and their hosting.
, E+ P R/ T0 `+ F0 ]% s+ a* k- PAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
! W7 {; ^5 N: w; w" land targets which you are bidding on. Leaving this up to chance in order to save money could( Y- @$ R. P5 u
potentially leave you open to huge risk if someone else caught on to what offer and keywords you6 Z, h. m& d: ?5 @2 B$ Y" \# h% l
were using.) C; z; |* ]- S" H
Choose An Offer6 u: `8 |3 F' ]- B, Q9 v% X) @6 c
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.- Q/ ?' a" i. i1 f' P+ W! v2 h( w; `
Lesson on Offer Selection
$ M! h* l! P: \- ^http://www.ppvplaybook.com/forum ... on-Selecting-Offers0 a/ ~2 W8 S8 h! Z8 R3 U M- y
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.+ M- T/ l6 z, E+ Z8 ]% x
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using) @! s& G0 E e0 l( ^6 W" L
LeadImpact as the traffic source.! x& H9 j4 g% w6 d
Now the best way to learn how to put all of this together is to just get started. For some variation in
2 Q7 K- V) ~: \4 @" c' Q0 |3 [the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked0 }5 j( v& c% {* l& U- A4 I
campaign.
/ Z4 b% H" w3 F; ?: [5 i, c2 ~When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
1 H2 {& }# z0 X( r% B: g! Ppage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
; T* @7 |+ q) }$ ythat all traffic is accepted.
' A9 ~) i% e6 D7 K+ m7 TFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
+ i+ s7 p5 r5 tThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can6 {( s3 W1 f/ G# C7 \1 j
get creatives like banners or images specifically for the offer.
8 C, K B% d+ ?6 C; n8 ~6 i2 q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 81 g7 U4 H- p4 D% L% L) L, c+ N9 P
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can6 f$ G; B& P7 `; T0 D/ x' [7 H. a
track my keywords. Without doing this, it isn't possible to see what's converting.0 T" ?9 T. _; I3 E9 B$ Z8 o. p+ f' x
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:: g, H& Z# K# ~& T c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9% o u j0 }7 R
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
% ]$ f* Z6 ?( s) I# ?bottom of the page:" K+ M' ^0 h& ]* |! J7 \, t
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
3 u( v1 k" x: U+ D: Q4 ]& u, vClick on the offer → pixels → Add a new pixel and this comes up:5 O# ^" U- B! N3 W4 l9 q2 [& s
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
$ e) I: D0 ?! Y6 i" lfrom your software into the box that says 'Enter URL of image to load'.
# G' Q. h/ w; ^6 p8 l5 b: FOnce you do this, it should look like this:
% {3 ]# J% G6 p% e4 M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10( n/ e. ?0 b9 H, f, O4 H' D. W9 P
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
2 O# \* Y1 Z# J6 t5 V" hNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either% p# a% f/ y( A% ?. Z
Prosper or CPVLab.# G% K+ D0 T6 Z" |- g
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发表于 2012-12-27 18:47:17
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