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PPV GUIDE [PPV新手入门][28页]
9 M/ q4 `) P5 |& Q详细的请下载电子书！
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Newbie Guide
3 S+ ]& J" b. v( dPPVPlaybook.com
& E2 p6 i- [( M# |: q7 r' y- ZTracy Shaffer
4 D+ T( J+ z0 HDavid Ford
% v4 u W" }) u& N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
- H6 c. K. [$ a$ a) B" r; X3 o# X# J8 IGetting Your Mind Right to Start Affiliate Marketing
* F8 K6 m- J3 J7 d. A! [8 e$ D$ YThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
: c Q3 {5 {: g$ r9 ?$ G! yever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where% @0 o0 U1 S2 B; K6 ~4 t, B* }
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing' D; E9 ` y9 l! ~
with any success, these claims are laughable and far from the truth.' S# \& N @- n. Z7 W. k
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
7 Q6 T5 P: a' _8 I, pflow management. The main benefits are the low barrier to entry compared to other businesses, and
6 J7 q, y. ~" x" T9 othe ability for a marketer to be a one person shop and make an incredible amount of money with low
' r+ w) d* Z! o: ^3 Y% N, u0 a3 goverhead.9 o* k- u0 m0 |+ y. L6 p1 E" I3 J6 n
The winners in this business are the ones with persistence when nothing works, who know there's
/ C, W7 m; G! d, d! E4 eplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.$ M6 C# Q$ m; A: R
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
# M Z2 } x& V, n* Vstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
/ a9 _$ V2 H! W' YMost of these things happen suddenly and without warning, and they all contribute to the amazing
# w( c: p) K- @/ r- J9 _learning experience available to anyone with a few hundred bucks and the ability to open an" R" P" c4 o6 X- `1 k3 ]3 t
advertising account.
# S' Z% M+ S, {% J5 i: g% VYour competitors are willing to work at this around the clock. This isn't a push button, instant business9 m( X! Y& u$ J! g! n
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet! l* R; m4 r( d3 @/ x( g% T
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,* z! A) [3 g; s i$ I: a
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence./ S5 V. N/ m+ r: X
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
0 w7 M0 y, b+ w6 A, S; Vstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get, Z/ m T- `3 A# f) M
started building.
; U3 ]; }. N i" C w9 X% bThings you need to get started:
+ i0 f: {- n, h0 ^& j& M( c1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
: |0 s) |- o3 t2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
! k$ f, O' `% h! m/ W' a1 I3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic) e' P. h4 D4 N" z2 ]" F" [7 Z
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)- [; X1 o6 S& a
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
( P( n' d+ ?( | C- h V6 X6 }with PPV.# E1 o4 u9 B2 e$ g7 U' n9 U( c/ _
Basic Getting Started Definitions, V) v+ w5 ~6 Z' x: @" ~
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
7 E0 d1 f2 i' Waffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
, | C$ o3 M* ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 25 C; v4 P- g. s8 [5 h( U {: R
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
1 T0 X& g% B K0 }$ j' ~Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate% w5 c7 U& J. B" |% i
receives a commission on that product. An example would be the Amazon.com Associates program,9 }/ i. M- j# G4 ~6 J
Comission Junction or Clickbank.
' R% ?0 n) h) ]Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
# \$ d5 e8 ~- man action like filling out a form, submitting their email address, signing up for a service or sometimes4 S) k4 l+ B' o' W4 b
buying a product. An example would be Ads4Dough or Neverblue.$ e% N! L" ?$ C+ [! S6 \7 _
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's; l( X" [, K0 u7 b! {9 j: @
account, getting the affiliate approved for offers, bumping payouts and just about everything else
* k* P) C8 ?! }9 I2 l; Qrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager! s0 P7 _4 H6 L( N
right from the start can really help you.0 E& m6 Z" Z6 {+ c3 R. \
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
% x4 l! L8 x2 {* T5 Y) Lin pop-up form through downloadable software on the visitor's computer. The advertiser pays per2 @' q& }* m H' `) q- z
view, starting anywhere from .01 or .015.( z# N# B* k- ?7 r9 [! _; n" _( }
In order to use this type of internet traffic, the affiliate can sign up with a number of different# |9 Q/ F+ t0 q( Z- m
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
4 D! _) E3 B5 y5 @6 ZMediaTraffic, and AdOn Network.
# [8 G* A, J: e! a4 Y% F( CDon't popups get blocked by pop blocker software?" X' V# |; R3 ~& ?
No. Popups are served in a new browser window as if the visitor had opened the new window8 v; q" u1 Z% O/ e: X& Z
themselves.
8 E2 F% F$ }$ @6 aHow many popups get served to the visitor? I! L+ P# ?# A
The number of popups served varies depending on the PPV network. Some pop more frequently
6 V! E, ~4 V) s3 `2 Z' L(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
# H) ~4 t/ z& N/ Qserving this kind of advertising, so they have to toe the line between keeping their software
4 ?4 H5 z( _1 v+ W/ N$ C8 M3 hdownloaded and still making a profit.
9 @' D, ?5 Y5 g! K6 |Isn't this type of software bad? Why would anyone keep it on their computer?3 t! M1 W' ^/ V" [
No, this type of software doesn't harm the user's computer.
" S* L- S" v( Z4 K/ eCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,9 F' X S/ k. e0 I8 \# s9 U; f
toolbars or videos to place the software on their computer. The visitor keeps the software in place so' _" b/ ]$ r% `5 p
that they can continue to have access to the incentive.
" B1 s( i" {, O. ?" x4 W. N9 ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
$ d! N) v0 I+ n% n$ {/ lHow to Get Accepted into a CPA Network, S8 l1 Q" s! O2 ^4 H2 {
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place9 _) B# d5 s0 O
to start looking for networks is Offervault which lists offers and lets you compare payouts across
; U7 a7 V* R O; C, a8 v0 _different networks.
0 E4 E |, o) p& u$ K+ U6 GOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)1 ~7 D' B; n) T+ ^+ U* s
application and be as specific as possible about your promotion methods. Usually some time after0 ]7 Z8 x+ O6 |& T* b+ { e
receiving your application, the company will call to interview you. The phone interview is a critical
8 Q- J% u' o8 D1 w2 tpart of the application process, and most networks will deny your application outright if they can't get
& v0 G8 X; E8 Y5 jyou on the phone.
: ` {; j) { M. h/ EOften, the person who does your phone interview will actually become your affiliate manager after
$ r2 k& w# {) D/ }! k5 ~8 G- i* cyou get accepted, so it's a good time to put your best food forward.
( a% J- A8 n, b: F$ o) ]You might not relish at the idea of someone grilling you about your internet marketing methods over, J' [8 h) x* ]
the phone, but trust me, this part is critical. Have answers in mind for the questions:
) {& b3 z' P9 w6 {* MWhat methods do you use to market offers?- d/ u( a7 v+ n. J6 @
Do you already have a website you will be using?# I z" q( n! W+ U0 p; z9 y
How much is your advertising budget?) ?" F2 P2 J' s
What other networks are you a member of?3 U- b X' P. O1 R
Who are your affiliate managers at these networks?
. H. Q; E2 C' q) RDo you use social media (Facebook, twitter, etc.) to market offers? v4 H- X; c3 A
How much traffic can you drive?
3 G% x8 J# ?+ s. u$ `( I2 GDo you have a personal recommendation from anyone who is already a member?) X1 l2 R* z5 G: ~' ^; |, U
Once you provide satisfactory answers to these questions, the network will approve or deny your
% R2 V1 l1 T7 Z/ E; C/ x8 _application. If you get denied, just keep applying or call someone on the phone and try again. Be d7 n$ U9 W' C7 [2 d0 ?+ Y9 ?
persistent. Also, getting a personal recommendation from someone who is already an active affiliate2 E' d9 V( R( x7 h; M; R, a
for the network can be helpful. ?7 S) R0 t0 `) I6 T" u1 y
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate# D2 F" T7 @9 K% T" @! g5 ^
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
6 X$ w$ C4 I( jowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know/ s- w# r+ |6 b u) g1 ^" M3 f+ M
people can open a lot of doors as far as networks are concerned.( r0 q& k4 Q0 M6 Z+ Q l
After You Join a CPA Network
; w0 w+ [& \/ V! _, ?Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager4 x3 m0 | V9 m% ^9 V/ m1 ?) k3 |1 t
and make an attempt to get to know them a little bit.) }) Q) A$ W' R3 Y: Z
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their! n2 r, |4 D( W/ u0 J; o0 i% ?
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
, V( X4 ~+ ?' b. g( `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
& D7 p2 _0 N' o+ _, b2 clarger, they can really help you with your marketing efforts, scaling campaigns and getting payout4 p7 [% u2 c" i4 Z
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus9 g }5 j2 O! g+ ]( f- v9 f# L
email.
- g1 B) F- v- S( N% cFor more helpful info about dealing with affiliate managers, check out:7 W4 [! s0 l+ U+ {0 J: ~" [
http://ppvplaybook.com/blog/musi ... -affiliate-manager/' r2 N/ W c. @+ R- N
http://www.mrgreen.am/affiliate- ... iate-managers-want/
1 X" T7 ^8 ^$ A* V3 k0 x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
" I4 C% s* d/ j3 CSet Up Web Hosting
- W2 N, i4 l- F) }$ KGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
0 w) B5 v7 \8 W' Habout internet hosting. In general, you get what you pay for with hosting. When you use a shared
( W6 e0 m2 o! qhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
. B8 k) O+ |+ H, j8 |2 C' [whoever else is on the same server as you.
' V6 J9 c( _9 @Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
$ W0 j" D5 G5 F4 G, j+ Benough that the visitor can't close the window before your pop up is even shown. You have about 3* Z! E. G4 C$ o6 y
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
' ]) ^, U% q; `( iTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
7 G( b3 j" r+ F0 \' v' Ghouse full of roommates (hosting customers).8 L+ \0 e$ u# e. J, h. [3 P9 a
In shared hosting, this is like having roommates where everyone has no specific designated area inside; ?. L' s3 h8 P* N
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
; [7 @6 ^' D2 zfit.
: e& D% V8 l& \9 C; n9 E0 Z3 P3 `- ZSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
6 b, i- ?7 r: V+ l8 ithe rest of the roommates, by virtue of simply needing more space and resources to accommodate8 c5 x4 e; N$ h' n
their food. Everyone else's food in the house has less space to take advantage of.
/ f1 h/ B% l5 L* K& VIf you have less server resources to take advantage of, your ability to serve popups will slow down. For: _. w: a/ I: g3 l3 h
any type of hosting this is a bad thing, and especially while running PPV traffic.
) \& P& p$ Q0 s9 B5 o0 ?In the case of a virtual private server (VPS), everyone in the house has their own designated space
2 f, a/ E: n( M# s' J: Ninside the fridge to put their food, and other roommates can't come into that space. The server is& h' {% H+ T0 _6 X$ p: E6 t
partitioned, so that each customer can only use a specific amount of resources at any given time.
) A" p/ n( H0 A/ I X2 K4 yA dedicated server would be like having the whole fridge to yourself. All of the server's resources# T$ }/ s! k1 l+ ^, D- f
belong to you and no one else can use up those resources. This makes it possible to serve much more* b: ^, U3 t1 L0 A" s% k' V# X
traffic, faster.* I; `5 ~1 n( B1 F" ]7 g
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.+ a: P8 a- C4 B- N
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
& w; t8 p2 ^; k. u' q/ h8 m/ j. `here:
2 Y+ o1 z, K* u3 F+ bhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-) y3 T! @, S( h$ t
VPS&highlight=hosting
$ q8 T7 H1 I- c# M4 L, uDedicated-Hosting-vs Shared-Hosting' ?0 j8 z+ T( y% j( z
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
( @2 d' T# h, r1 ]Hosting...Your-thoughts
9 @3 u* w/ ^; O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
. n* L! T( C1 e) IHosting Providers for PPV
% }! D2 v& O1 N. t! mBeyond Hosting* c1 l4 f" q1 {- k1 C1 F5 w/ U& j
http://beyondhosting.net/1 l. p( j1 d* e h! z( x% N! I& {
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment3 g4 m$ p2 J/ x- `7 {
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
8 }- S1 a/ I' F$ E2 x7 V) B1 tdirect linking with PPV. Also, these guys provide great support.
# D, s3 F" W4 \8 S5 M9 aProsper202 Optimized Hosting+ Y$ x5 h4 J& y
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/7 h, h, }. ^' I: ^
CPVLab Optimized Hosting k4 v' Q. D1 w& h7 b/ s
http://beyondhosting.net/CPVLab-Hosting/4 Z7 h+ v3 ]0 w9 b- }
Domain Names for PPV
# l% l C, y* B. X lOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is! ]2 {2 G" i3 w' x" \
where you're going to host your tracking software and your landing pages if you decide to make them.
/ Q/ c$ w s1 o' c a8 oOftentimes people wonder if they should have a specific domain name or a generic one. One generic,& q2 V! w* R) m7 h* ^1 b
bland one is fine to start with, to host both your landing pages and tracking software. The .com,9 |2 j+ |6 [" e9 ~/ z
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a3 Z, z" X* g+ |5 i) A$ d- K
term or build a whole website." [+ F: R& y2 u j% B; v* C) v
After you buy hosting, a domain and get those all attached to each other, the next step is to install) s+ K/ r b. V. Q
tracking software on your domain. This is really important, because it is necessary to track your+ A) @0 @! ]" f9 J2 C; N
conversions down to keyword level so that you can optimize your campaigns. Without proper% P: D" V' P, S! x3 S
tracking, it is impossible to know what is working and what isn't.
2 q2 J6 D/ C6 p; b4 N: kTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software" P. `9 u( i" p& \- @; y
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
4 ` V) `# u7 P( |: \" tProsper2020 w7 y3 Q( s& r, H" `# d1 @
http://prosper.tracking202.com/apps/
7 {: |0 L: z4 `$ U4 NCPV Lab8 E0 [* ~: Q( y9 y
http://cpvlab.com/1 s$ j- k: x- W' P( }; i
CPVLab Help Videos) j- ? ?1 q+ m( P( w* a2 ?
http://ppvlab.com/oweiw/oiurw/vdm.htm
% c5 z8 f2 x" A, r! GAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
" g9 l' Y, R, x R5 E: Kindustry standard.* K. d& y3 {, q- {* o8 m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
8 n* w6 I* v* h( Z' k' BCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from1 i9 k7 d* E# \3 F- }9 X' K
good support if you have problems with your installation.
; ^+ [# j* P$ d$ t% H4 K. E' I: xTracking 202. R9 k$ {% G5 `2 y# d
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your% ?) [! O5 C, A
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user' u/ K" r0 Y" r0 ]" T2 Y0 w
area.
- Q6 b# W: D/ }, X( M/ `If you choose this option, keep in mind that your tracking software, one of the most important parts of' _* q% V6 F) n% [
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
1 r O& s' X' k" {interface, and their hosting.9 n" W6 n+ ~1 k9 u# d& ]+ l# i& x
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords# X9 |8 w1 M. z" f% A+ o5 c
and targets which you are bidding on. Leaving this up to chance in order to save money could
& `2 L% Y) n( k9 l5 Npotentially leave you open to huge risk if someone else caught on to what offer and keywords you
7 D7 D1 V, E) t7 {0 W- @were using.9 ?4 y6 U0 k+ O
Choose An Offer
* l! N5 O: k5 a- UNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.. ^& ~5 a# J, n4 S6 A
Lesson on Offer Selection
) }. G% e/ F' }) k ~9 l- Chttp://www.ppvplaybook.com/forum ... on-Selecting-Offers+ q! E! a1 K' v ]
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.2 a# H' `- M$ j+ Z( V1 O# P. ]* Q
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using; w+ o' @( S; R4 ` F
LeadImpact as the traffic source. `3 x d# m& J$ ^$ s X U
Now the best way to learn how to put all of this together is to just get started. For some variation in
* c4 i5 v; X) h/ m5 r, pthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked; {1 v: I) R) x; v. E
campaign.5 b S% a9 J/ \+ A3 E+ o' Q
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first: y$ N! A( ^9 i
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
& R. [5 x/ {0 [7 S/ X6 X. cthat all traffic is accepted.
" t1 ^4 x; K! O0 }9 V0 u9 N1 PFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
7 ~. V6 I D4 s% K4 p F2 ?4 wThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can* C! \! G0 I9 S# b
get creatives like banners or images specifically for the offer.6 ^# Q# O. Q% y3 b L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
: l6 S8 c5 Q1 S( m- IBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
7 S9 f. B( Q2 ^% ]! y0 |track my keywords. Without doing this, it isn't possible to see what's converting.3 F4 ^1 Y/ }2 `
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
$ ~/ e3 x; O( Y, u0 Q" J( \© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9$ g! G4 m4 K& A/ \& `7 t+ W
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the% M9 g; l) Q w+ Z- j9 s
bottom of the page:
, E$ q% o' t/ Z0 ^4 n5 T7 S8 M% x; XNext, I have to cut and paste this pixel into my offer at Ads4Dough.
8 b7 w. j1 {% j O; X2 Q+ qClick on the offer → pixels → Add a new pixel and this comes up:
/ w. O$ _- d" j4 L* aMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL2 v6 L! n4 S/ V
from your software into the box that says 'Enter URL of image to load'.
. z# K3 Q4 g& V$ s0 M# v: t5 f/ ^Once you do this, it should look like this:& d% c. x! x, D7 g# K% `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10: c) ~% o/ H, |0 o
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:: n* v0 L5 {" W
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
3 [+ F4 K0 t' T# Q( fProsper or CPVLab.: ?, v! T' m% U7 }* d1 f
1 e9 o) x- o0 E6 b7 X8 O4 v |
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