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PPV GUIDE [PPV新手入门][28页]
) n0 j$ D0 m3 n+ u3 W `详细的请下载电子书！* @7 d& L6 f5 L w3 G
" A* Q, c, j8 l8 D, ]9 K3 H" t: o8 Q& v0 ^0 P
Newbie Guide1 b6 ], Q; n7 ^7 `
PPVPlaybook.com9 u* K8 D0 n+ ^* v5 Q8 U' c
Tracy Shaffer
; K1 I7 q6 z( @# g1 cDavid Ford
+ j K8 ~" k0 \0 y5 J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
) f2 h8 A% b$ d+ ~2 q. fGetting Your Mind Right to Start Affiliate Marketing
) E% ]' P/ c* O/ gThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an) ~ w/ ]' _; g6 a
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where' h* P- V; r3 r- E1 C% k) e
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
( J" r8 T; a0 H$ i# I* kwith any success, these claims are laughable and far from the truth." v% [) ]& K* w% i! t
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
2 j4 U( J& I( \2 y1 N! sflow management. The main benefits are the low barrier to entry compared to other businesses, and
- F$ n9 i3 j2 w, s( T5 [/ ]the ability for a marketer to be a one person shop and make an incredible amount of money with low. s6 k2 n# k4 c. P7 @2 q1 k
overhead. e T( v' @2 W: T* y$ l
The winners in this business are the ones with persistence when nothing works, who know there's
' c) j8 F, p/ aplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
& B+ f" L8 T+ `- q4 |The cold hard reality is this: virtually everything in the space is changeable, what worked today can' l9 Y9 O; ? }- H; e |4 Z B
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
/ a, v* c* b8 x4 I/ F9 t @) kMost of these things happen suddenly and without warning, and they all contribute to the amazing
# R5 i |) @3 S- [7 G Dlearning experience available to anyone with a few hundred bucks and the ability to open an
2 L2 q1 ~. v1 r5 m* H' A8 wadvertising account.
9 Q" a4 j2 T. ?1 t7 O- w5 B& pYour competitors are willing to work at this around the clock. This isn't a push button, instant business
( G! p8 D6 F* W v0 hwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
6 C c- E, m- |# tmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
4 H9 u1 x2 ?$ B1 otrying something else, failing. There isn't any guaranteed recipe for success except this: persistence. L! Y0 f5 t! m y( Y
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you; t* ?& f# h# j
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
! ~7 v8 {# ]" y% S+ B$ A5 tstarted building.6 R3 D( z) g b7 ^
Things you need to get started:
) K& f J8 a/ \$ ~" X" `& q1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)* O2 Q* \* a9 r( }# ]3 ~
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
5 X" G# k; S! ^, w3 L# [8 [ T" T3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)1 E& V2 y% q6 E9 m- ^: R4 E$ U
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
8 y- Z+ u7 i$ s1 p, {+ FThis guide describes from start to finish, how to get started in affiliate marketing by running traffic) u& [/ p: P9 P: @3 ~' R
with PPV.1 t, z6 p2 |; L' ]6 C
Basic Getting Started Definitions- l" T# }- a$ @: u
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more3 r! @6 u! n2 n1 L) K3 n+ N$ k& c
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
; S# h1 P, r" j' t% y* V$ K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
( s$ e1 w0 q9 l& `' A9 ]) Ktypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).! _2 I( K0 s K8 k8 @4 D
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
; q6 y K p" D$ Zreceives a commission on that product. An example would be the Amazon.com Associates program,
5 }+ V4 h+ H8 U7 xComission Junction or Clickbank.$ V& D$ J/ c( H; E6 ]- l6 t( @$ b
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes6 p4 D p) V& p: E7 z/ ^
an action like filling out a form, submitting their email address, signing up for a service or sometimes
8 J7 c' ]' G4 S; [: F+ @buying a product. An example would be Ads4Dough or Neverblue., R# T: s" W2 A# q0 i4 l1 F6 l
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's# l- Q5 q3 p3 L3 G5 _, Q/ E
account, getting the affiliate approved for offers, bumping payouts and just about everything else
) q% d! ~3 J. {5 nrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager) t' p) t/ ?& o% p1 a$ b- w% `0 m
right from the start can really help you.
! ^. w, R% y: x5 _, V3 EPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served @) k" A9 `3 j' v8 v
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
Y' _! |7 k+ ]2 R4 w1 cview, starting anywhere from .01 or .015.0 h9 h& y, t4 _5 ]7 [
In order to use this type of internet traffic, the affiliate can sign up with a number of different9 j: P8 E6 S G3 B# R3 O" A
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,0 x( \+ c# q; C) i
MediaTraffic, and AdOn Network., O$ A: W; f0 A, v( \& X, \
Don't popups get blocked by pop blocker software?- Y, W$ o9 N# E
No. Popups are served in a new browser window as if the visitor had opened the new window) b! X! W. }3 L
themselves.
4 a5 U% E2 x0 C9 bHow many popups get served to the visitor?
1 @" a! l( X& F8 f+ P' K( jThe number of popups served varies depending on the PPV network. Some pop more frequently7 ]" D( p* c6 e. D8 r3 d
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by( ^2 X2 L r9 u1 ~* j0 q
serving this kind of advertising, so they have to toe the line between keeping their software
* u O: ^+ R9 R d$ ]# h" N* U- Jdownloaded and still making a profit.
* z, E$ {" ], T1 G. bIsn't this type of software bad? Why would anyone keep it on their computer?
& j# i$ h' ?* P. GNo, this type of software doesn't harm the user's computer.: f# ]$ |& U' `. j. _
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,! _: O; v; `* t
toolbars or videos to place the software on their computer. The visitor keeps the software in place so: c4 ~/ B1 s5 E" i! e
that they can continue to have access to the incentive.
8 _' Q( }4 f$ a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3; ~5 j/ \$ k5 T! x6 @; D
How to Get Accepted into a CPA Network
6 y9 y3 |1 n7 s; [, ^$ NIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
. L6 T( H$ O" C( z% l1 a1 hto start looking for networks is Offervault which lists offers and lets you compare payouts across
: f2 S% N1 v* L: O$ u6 edifferent networks.
( B1 y7 @0 @0 n3 \2 IOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
~* L; j8 M/ yapplication and be as specific as possible about your promotion methods. Usually some time after
' H3 C- C9 y% Q* c% J- _receiving your application, the company will call to interview you. The phone interview is a critical4 o! {" e. \, T% w: V5 Y# y. x0 m
part of the application process, and most networks will deny your application outright if they can't get3 G# e' G+ W$ }, J) B
you on the phone.5 b7 U! N. o: ~: V+ @' P8 Q3 @0 S& s/ b
Often, the person who does your phone interview will actually become your affiliate manager after
0 D& R8 r- q5 R2 yyou get accepted, so it's a good time to put your best food forward.
8 C* W+ m5 d2 {0 [ p) tYou might not relish at the idea of someone grilling you about your internet marketing methods over
1 B, |# a. ~0 n1 O$ |7 A3 Qthe phone, but trust me, this part is critical. Have answers in mind for the questions:
7 Q: s8 x- }5 fWhat methods do you use to market offers?1 \$ B4 F3 X/ I
Do you already have a website you will be using?7 l: t6 ]( @0 u; W' z, G' x$ ~2 E! E) j
How much is your advertising budget?
7 B0 }5 z: q/ G- b) w2 }8 ^3 ZWhat other networks are you a member of?
7 H4 ?6 i" X, P6 L3 SWho are your affiliate managers at these networks?$ m& n% D4 [. c5 H
Do you use social media (Facebook, twitter, etc.) to market offers?
, @( h% ^* Q# MHow much traffic can you drive?
4 a- M) z% H4 {9 H* [Do you have a personal recommendation from anyone who is already a member?$ K$ R# l2 {3 h* H
Once you provide satisfactory answers to these questions, the network will approve or deny your
- h. w# I$ `" v5 m9 R. l7 Q1 Lapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
d1 s0 D; n& ?/ q: s: V" I/ h, ^7 Cpersistent. Also, getting a personal recommendation from someone who is already an active affiliate% M$ `+ ^; s; j/ U- m% Q# @" e
for the network can be helpful.
. c% u+ P2 {! m9 N* ^0 HTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate+ Z. f% M4 D# g
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network5 R! Y) F/ t% L# J4 Q, A
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know' A. C0 D7 T" C7 N2 J( b, F
people can open a lot of doors as far as networks are concerned.
2 x( ?4 o' Q. K, M1 XAfter You Join a CPA Network" \5 K( o. I7 C7 e Q) u0 C
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager) x* L0 p& C. p
and make an attempt to get to know them a little bit.7 m. [: ]( I& B; H3 w( i9 x
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
" P9 a$ e3 x$ U# u V0 T" B0 @weight in gold. Start feeling them out from the start and try to get to know them. Once you get* m. n X' X1 l& A; ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 41 {; @0 c ]6 Z/ N% e( g8 d
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout# C5 @ R, ?& \" _( Y
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
5 H. Q# W( W& s$ o# M3 G8 M. p7 B3 Kemail.9 h8 h4 a4 Z% Z4 D' ]6 z/ j1 A
For more helpful info about dealing with affiliate managers, check out:
8 e3 ]( k: L7 L- ]http://ppvplaybook.com/blog/musi ... -affiliate-manager/- d& J v# h0 ~& D' N8 S4 ^
http://www.mrgreen.am/affiliate- ... iate-managers-want/
7 {6 a X3 G- W$ R' p! M* t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 59 k9 u! t% z" w4 A
Set Up Web Hosting3 C$ P1 k% b( R/ n
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
7 i9 ^! H$ x2 z. Q1 j m4 ?9 Babout internet hosting. In general, you get what you pay for with hosting. When you use a shared- p; `) Q0 W. y* Z
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
8 G# G. w W# ?1 @whoever else is on the same server as you.
F* i& {, k, \0 y2 uSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
4 A. t+ K4 X7 z, \enough that the visitor can't close the window before your pop up is even shown. You have about 36 {, Y3 g/ R1 F9 \* Y0 `% g
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.% Z$ g2 f) `# F% h: g) c# H
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
d( L7 g: Q1 R( b& K1 Zhouse full of roommates (hosting customers).
) F. U6 d0 Z& G& fIn shared hosting, this is like having roommates where everyone has no specific designated area inside% F& o1 z2 p# S3 S
the fridge where they are supposed to put their food. Everyone just jams their food in however it will/ V7 d* }! N# c' D7 {
fit., ?) ?" j3 m0 [
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
; X, L# I, ~& f7 S- uthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
$ o* g, M7 K% W, j3 U' l2 j0 Jtheir food. Everyone else's food in the house has less space to take advantage of.
2 ^& }4 v3 f' n: g. _0 jIf you have less server resources to take advantage of, your ability to serve popups will slow down. For. w! e; f9 e4 a2 y, u$ Z! H( j
any type of hosting this is a bad thing, and especially while running PPV traffic.8 E! l% m* G+ j0 A! e5 O
In the case of a virtual private server (VPS), everyone in the house has their own designated space
& @5 m, i! h4 h" J5 B% ^2 t: minside the fridge to put their food, and other roommates can't come into that space. The server is4 L5 S$ I7 y' T" A
partitioned, so that each customer can only use a specific amount of resources at any given time.
, t( I8 D, m; Q1 T4 F2 }+ \: JA dedicated server would be like having the whole fridge to yourself. All of the server's resources( v; h, q1 C" g" ~
belong to you and no one else can use up those resources. This makes it possible to serve much more0 C; x5 {" M$ B( a ]
traffic, faster.& `1 Y8 x3 e6 m! [! B+ [4 H( h. ~
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.4 i |4 u6 {4 \3 G/ R
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
0 ]8 _! x8 }; I9 qhere:2 L- B/ B0 r& b2 u' y
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-9 D s8 b; O E7 r
VPS&highlight=hosting
0 ^3 G# o* j# C4 @6 ], UDedicated-Hosting-vs Shared-Hosting
# A3 R9 i- \, g: o! o* I# \& g; ahttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
, q+ y- u! U4 O9 o& pHosting...Your-thoughts
' K) R. p" e' M6 ]' {# `1 s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6% g; G$ W' [7 p- c" C m3 Y
Hosting Providers for PPV
6 h- A( `" ~# l" ?2 T3 D. a3 [Beyond Hosting
7 v9 A7 @! R5 v2 X' U1 g5 chttp://beyondhosting.net// q. @5 k# V3 a5 Z! b x
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
4 f5 U( ?7 H' U# K( f9 K* oreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when- g. T+ E; y, H0 r) M
direct linking with PPV. Also, these guys provide great support.
4 g' p( F' z/ n1 AProsper202 Optimized Hosting
: u& V" h, [: N( Thttp://beyondhosting.net/Virtual ... per202-VPS-Hosting// g3 R" z3 L) Z. U1 R; `* C
CPVLab Optimized Hosting
n' P& H( z s$ m6 r5 U |7 `http://beyondhosting.net/CPVLab-Hosting/
( B- h0 L# ^) u. g' n' \2 P2 c- d, gDomain Names for PPV4 [( T! a5 D8 e8 P
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is5 C6 K5 A, x6 d4 Y; A
where you're going to host your tracking software and your landing pages if you decide to make them.
$ H a) O' N) O5 K5 rOftentimes people wonder if they should have a specific domain name or a generic one. One generic,( x/ K- k7 N& B6 X& U$ \
bland one is fine to start with, to host both your landing pages and tracking software. The .com,2 E4 p' l. U" M \& p: w/ B% ^
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a0 U+ g; _* r" L
term or build a whole website.7 v( M$ N! M( L& S; c( e9 q* h. Q
After you buy hosting, a domain and get those all attached to each other, the next step is to install
8 t& ^5 y6 c. O. g0 Atracking software on your domain. This is really important, because it is necessary to track your& v. Q$ Y- `5 }: q4 w
conversions down to keyword level so that you can optimize your campaigns. Without proper+ j* v! j0 b' _7 `+ R0 ~1 }* c
tracking, it is impossible to know what is working and what isn't.
5 S- e% T6 t3 |( YTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software7 q! B6 [# g6 q" P2 b& w! u# l
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.# u* z. \+ Q# Z" w6 _, [
Prosper202+ J6 }; x8 E6 l. R
http://prosper.tracking202.com/apps/! s6 p. o( T$ f2 b z v5 B. a
CPV Lab
) W0 T+ V$ D7 U3 E7 xhttp://cpvlab.com/
N& ^4 Y {+ KCPVLab Help Videos4 g: i0 I7 O* F K6 V$ h
http://ppvlab.com/oweiw/oiurw/vdm.htm
" ?0 r* |& h# w m" {6 k ?As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
' A w9 @% e( K% ^industry standard.# }$ V/ ?3 s7 N; q: N7 o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7- ~. ^! q% E7 p. y
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from, g; U& J& Q! ~; |* x. E7 Z
good support if you have problems with your installation.9 O; p! v- ]' u1 v8 O& t
Tracking 202% g7 {9 B! t, L1 I" r( W
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
: \. i) X: |$ e9 S3 W) Hcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
# D) L) K3 j Y q5 s* n) S5 {area.! f0 r) J: W o3 k/ A/ E
If you choose this option, keep in mind that your tracking software, one of the most important parts of
8 {. X% t; S% c4 x: ?your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
% p3 c' e! X$ y2 P& i: tinterface, and their hosting.
- n' [) U3 D' `Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
! ]2 `7 h% W$ W9 ^% Sand targets which you are bidding on. Leaving this up to chance in order to save money could
/ e' M. X% j# j/ Gpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
L7 h' S) S, J; j, ^were using.4 Z# L: w0 m1 l1 s. s
Choose An Offer
0 X5 c* w# C" R0 g$ MNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.6 p* ^, N, U8 P
Lesson on Offer Selection) [( O) T$ i7 `3 ?# Q
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
+ H1 {" Z2 s6 {In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.* W( m% S, x/ H$ H; x# Z
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using& k6 x. c# h1 C' {' N
LeadImpact as the traffic source.
, ` w9 @) j# b' VNow the best way to learn how to put all of this together is to just get started. For some variation in' A: V, b/ u) a+ L @" e" o, K
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
" v( z# G% j$ c0 e0 G; e0 pcampaign.
$ O; W$ N5 Y9 l0 q" s$ C% F/ yWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first1 {! Q4 h- D3 n2 _' Z1 h4 l N
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says* V* O+ ~. ^ f0 `* e7 ~
that all traffic is accepted.
' Q* K5 P4 Y7 O$ q7 P- ^0 F6 aFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
7 ]! B$ b' V, I7 ]# {1 ]9 h( A2 FThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
4 ~ y$ E3 [, K* ~) a4 a' aget creatives like banners or images specifically for the offer.* A" H! b1 ^- a1 Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
0 n, v. L( h! rBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can# H: r. i( E5 I! [' Z8 o$ `
track my keywords. Without doing this, it isn't possible to see what's converting.6 J- M! w6 ]6 D* w- C+ P
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
" D! Q- {+ }5 }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9% w' H$ M/ q1 o% E
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
$ Y0 x i3 W) Y7 G; U" qbottom of the page:+ ]: O- C! U, p3 R
Next, I have to cut and paste this pixel into my offer at Ads4Dough.2 P, k* R0 ^) H2 P
Click on the offer → pixels → Add a new pixel and this comes up:
, [# O% n7 f' f, L, N: G+ hMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL8 A. }* e8 U) d# x4 Z* N
from your software into the box that says 'Enter URL of image to load'.
, a) |; ?5 q5 A- uOnce you do this, it should look like this:0 K: v/ N y: N4 M/ S. K9 n" Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 106 u, U/ J: F, b- G
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:* ? M2 ~, ~/ P$ A5 Q% I4 N6 B3 E
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
9 o9 I3 V0 q7 _$ W2 {+ b s+ yProsper or CPVLab./ J, z: B( T' i k e8 C
P) a" e8 F# }( F+ Z' B
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发表于 2012-12-27 18:47:17
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