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PPV GUIDE [PPV新手入门][28页]
# m2 [6 m4 t" }1 p6 s o2 s详细的请下载电子书！
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7 K1 x/ S7 C G" }1 P6 S2 Y8 y, s' N; E: n) A# P% ?
Newbie Guide
2 C \/ k+ A; g9 p" IPPVPlaybook.com
* c4 F1 f+ r- sTracy Shaffer$ H5 d \; {' C" Y. N
David Ford
6 C. i% h& k8 w4 A8 }. K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
) G/ X7 a7 x: u5 OGetting Your Mind Right to Start Affiliate Marketing
$ y4 l& {" B: U7 D- y, nThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
0 E1 z" i& t4 c6 d; D8 P n) Gever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
3 \4 z4 g, r2 R% qyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
% C4 M/ }/ l6 q& f! Dwith any success, these claims are laughable and far from the truth.* P$ f, ^5 }2 w; k
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash0 v( M3 ^. L/ A, w2 a7 a- a
flow management. The main benefits are the low barrier to entry compared to other businesses, and
U9 T/ N: u- ]+ A: A! Cthe ability for a marketer to be a one person shop and make an incredible amount of money with low
9 J& Z; {, K7 q1 I$ loverhead.
: t1 A8 |! W. M9 a# cThe winners in this business are the ones with persistence when nothing works, who know there's
7 G& }8 t+ U& u& B. s& M1 u2 gplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
; p; Y. ?+ i. L7 N7 |* ~' t9 x! F, xThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
. ^ x: `2 L, d* w7 [stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.2 `( K7 B2 K& v
Most of these things happen suddenly and without warning, and they all contribute to the amazing
% a5 ~' ?; A, b- B7 |learning experience available to anyone with a few hundred bucks and the ability to open an
; D s+ \3 k! [7 {# Radvertising account.3 N+ g8 Z* X i3 G- F
Your competitors are willing to work at this around the clock. This isn't a push button, instant business* ?( ^+ C' P3 {9 B! K: x; G
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet9 I& G8 _4 R9 X
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,8 G2 |' a/ k& h
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.; W# ]+ W7 y( o }
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
, ], b) P# Q: v1 y0 Hstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get v8 W# a5 M$ l6 ~
started building.& {" y4 h0 x) G s% a
Things you need to get started:
, H& Y8 Y) c" m3 K4 G) w1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
1 w p* U, n/ U( x$ @- J! Y& F. r2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
" c f0 v: V1 Q- h( M( _3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
9 c* I- z; C1 _4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)/ x3 }1 Q3 v$ c5 h1 J4 w- U9 g" n$ D
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
4 ~! v/ t9 U2 U- k, q1 Y8 m4 i) P- Awith PPV.& {/ M5 g- g9 }0 b- m
Basic Getting Started Definitions4 }: ^4 ~; q0 R$ v" ~) c0 n$ I
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
8 B: a9 R* O/ yaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main2 i; ` [/ [, n5 X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 26 A* u1 a1 Z0 ]; v% J- u
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
) w5 _: E- ~5 a$ t3 Q7 BCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
, X8 V5 U* o" Q+ \ i; n2 oreceives a commission on that product. An example would be the Amazon.com Associates program,* H& ^* E: z0 u, z2 f( D* u5 G
Comission Junction or Clickbank.
* F3 c4 i% o9 KCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes+ I, e4 i( o/ }+ m& C
an action like filling out a form, submitting their email address, signing up for a service or sometimes: V# D: u; h* R2 v3 ]+ V
buying a product. An example would be Ads4Dough or Neverblue.
" r# C6 C7 h% A# t( _2 U! p* J v; JAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
+ q4 j" U4 E7 n& Uaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
0 I1 ?4 `# w& |. W$ v+ F6 X Q* yrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
' m* o$ E* X$ D' zright from the start can really help you.
/ ]# G, ^- O k5 v$ vPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
: H) n- Y" K4 F0 X) Qin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
( E j, o& e) U. k5 E, rview, starting anywhere from .01 or .015.4 P/ h- B: b. Z# v( e* J) b
In order to use this type of internet traffic, the affiliate can sign up with a number of different# j9 }' S" S$ {: |" j1 p: }
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,6 W# I1 D6 c* D; ?. O9 @
MediaTraffic, and AdOn Network.0 p; e$ `; @1 Z
Don't popups get blocked by pop blocker software?
" _3 F! v/ B3 H1 P4 _No. Popups are served in a new browser window as if the visitor had opened the new window
! H/ t6 j+ A. H. ]# u8 D! qthemselves.3 S1 Q! ?# C% b$ q( ?- T
How many popups get served to the visitor?
. H p( o2 k! O E9 }The number of popups served varies depending on the PPV network. Some pop more frequently
2 {" _' g8 V" t' ]8 ]! j2 [(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by& v S# K X) y$ T) l% u3 y. l
serving this kind of advertising, so they have to toe the line between keeping their software$ i7 T' B6 t7 k: V& G3 @1 x
downloaded and still making a profit.) i! z+ r) r6 a+ n0 t# F
Isn't this type of software bad? Why would anyone keep it on their computer?7 S" U7 A+ |5 v
No, this type of software doesn't harm the user's computer.
* {7 l1 L. \% iCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
+ `7 f# q' w0 O8 ] d0 P, P9 F' C* ^toolbars or videos to place the software on their computer. The visitor keeps the software in place so1 {2 I! R: R9 c
that they can continue to have access to the incentive.
8 E0 y [# I8 r# B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
- }) M/ j/ w0 Y9 JHow to Get Accepted into a CPA Network
! R* X) U5 g: jIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
/ k" W+ M. o. K8 v! o/ nto start looking for networks is Offervault which lists offers and lets you compare payouts across$ z4 I: b7 s, P. G, [
different networks.
% z0 [- D5 C- F4 Z7 G; AOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
+ V/ p, p( { I) b2 zapplication and be as specific as possible about your promotion methods. Usually some time after
* D9 x2 Q& q8 R" m( x6 ~receiving your application, the company will call to interview you. The phone interview is a critical: p( L+ z! J- k* X- ^
part of the application process, and most networks will deny your application outright if they can't get
/ C+ p* Z# f# Tyou on the phone.
( O3 D$ ?% i% z4 q, A( F# \: a9 MOften, the person who does your phone interview will actually become your affiliate manager after
, o5 g4 x2 ?# eyou get accepted, so it's a good time to put your best food forward.
4 \% B# L, f* E( [% O" l: mYou might not relish at the idea of someone grilling you about your internet marketing methods over' x3 B' k+ h: N2 H) H% v1 f
the phone, but trust me, this part is critical. Have answers in mind for the questions:
* F# a! O! h4 B( rWhat methods do you use to market offers? G! b' \6 B) `# F
Do you already have a website you will be using?/ N, i& |* k$ |& Q+ f) o
How much is your advertising budget?
8 C+ {/ v1 }7 _1 }3 kWhat other networks are you a member of?/ T7 }: N- r5 \
Who are your affiliate managers at these networks?2 ?% ~+ K0 X7 c2 w/ O; O& z& m
Do you use social media (Facebook, twitter, etc.) to market offers?
# D% x1 ~5 r. {How much traffic can you drive?; _. {! z- c# V3 z# S
Do you have a personal recommendation from anyone who is already a member?% S7 z+ M) Z0 X l o3 F% T
Once you provide satisfactory answers to these questions, the network will approve or deny your' ]; m( h" G4 b1 r- _
application. If you get denied, just keep applying or call someone on the phone and try again. Be
7 |: t+ F( |1 t6 [, |' ?' z+ |; \persistent. Also, getting a personal recommendation from someone who is already an active affiliate+ H' b7 b7 `; E# I1 l
for the network can be helpful.
& l3 ?- n8 Q9 u M" N7 w4 }* UTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
% O' d) e/ I) oSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
9 n9 n# Q) U, F: k& m! Towners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know1 _) ~( I( a% ^5 B; ?
people can open a lot of doors as far as networks are concerned.! ^% Y$ |/ c2 l* U1 E# V
After You Join a CPA Network
3 |7 w; ^" F5 ^7 E* o0 u" g) _% e6 oOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager; A9 I; n G3 k# n0 q6 t
and make an attempt to get to know them a little bit.
$ b4 X0 C% g" S+ lFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their! u8 j( ^$ a( }" G" l+ a
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
# t! B* f3 S3 }8 F7 V$ _, _% ?& j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
& c% `0 |# @8 d, s" A g% \, Ylarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
# Z' y, L5 }5 S. i9 J" p0 K5 Z2 {bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
- T3 e, L$ X6 V! h2 s5 Lemail., | e' N8 F' p( N
For more helpful info about dealing with affiliate managers, check out:
) `& V l9 a( v5 R/ Shttp://ppvplaybook.com/blog/musi ... -affiliate-manager/ }- e! a7 }0 f- q+ L K
http://www.mrgreen.am/affiliate- ... iate-managers-want/, @7 s" y# G1 N2 o3 ^0 e# {6 I4 r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
$ J$ ?0 K8 V# C$ G5 T3 a( {' OSet Up Web Hosting
1 ?: o; }& D9 U; J7 t3 G: EGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
* o9 [7 g& c' yabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
# W4 k) O% ]3 f; d) w! o$ V$ G3 Thost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with# x! C. y/ q: B! d
whoever else is on the same server as you./ @5 c. n! D$ J. O4 {% u
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast3 O4 A8 ?0 S3 ~, B9 B! m% E1 `* K
enough that the visitor can't close the window before your pop up is even shown. You have about 3- a2 K/ c6 b& C% |; s6 t0 x: [
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
8 [. Q0 k- L& k( Q+ R( TTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
9 ?$ n$ B! ]) P6 l$ \" Ohouse full of roommates (hosting customers).) `" }7 U: }$ s
In shared hosting, this is like having roommates where everyone has no specific designated area inside2 z( d* t% A4 Z; |# g
the fridge where they are supposed to put their food. Everyone just jams their food in however it will, F' i# N' ]8 c/ B: c
fit.
3 a' m( h% R% P9 Z9 \, G+ x9 l! CSay your roommate brings home a large turkey. They will then take up more of the refrigerator than1 A) ]9 l( } _2 w: H
the rest of the roommates, by virtue of simply needing more space and resources to accommodate, R, b* V3 p1 W* V3 j- [/ n
their food. Everyone else's food in the house has less space to take advantage of.& k- Q, h# v& }- t
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
0 t8 v; m/ k0 aany type of hosting this is a bad thing, and especially while running PPV traffic.
2 Z1 ~- o! ?) N2 V' j# ?) rIn the case of a virtual private server (VPS), everyone in the house has their own designated space* \4 b) d/ z' J3 J/ M3 \( z
inside the fridge to put their food, and other roommates can't come into that space. The server is) x6 z7 l) }& J) \$ Y
partitioned, so that each customer can only use a specific amount of resources at any given time.* z1 W+ }* n7 r; O" S
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
( j6 N2 p! s2 V- `7 |5 F* Ebelong to you and no one else can use up those resources. This makes it possible to serve much more) |: G& O4 [: f) Z) _7 _) B/ Y
traffic, faster.! u. ?$ ~; ?* f1 |. K ~5 |
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.( k q( A3 W% w# g1 l# X
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is5 L+ p4 l Y v7 ^% c8 r$ L' R
here:# v# U3 _0 ^1 p) w+ N( J
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
! q3 U! e+ ^7 e& |- BVPS&highlight=hosting* t1 r& I; ^, D' L0 a0 E' u
Dedicated-Hosting-vs Shared-Hosting
9 b0 h* G) y6 I) Y4 i0 [% m0 H8 ihttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
; D( o0 s- Q, A2 f$ M8 jHosting...Your-thoughts
% `9 f8 e, x7 i: Z$ @& x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
: Q- J0 ?1 G: L- _Hosting Providers for PPV
/ D5 C/ o" g0 ?4 y5 ~! E. I8 O( f0 qBeyond Hosting- k$ T. {+ G' Y5 X5 B% c, ]- I6 h8 o
http://beyondhosting.net/
; y2 x; F6 h- {' f# u/ IWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
* M+ P; `; y$ e- V3 ereceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when( n" i& G5 ~: o* T
direct linking with PPV. Also, these guys provide great support./ i" D+ P/ E7 K/ c2 H
Prosper202 Optimized Hosting. o3 ?: l1 X! {/ d& R; B" l+ W/ w' s
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/+ H# _* Q1 A4 f
CPVLab Optimized Hosting
, V$ ]& v5 Z+ B0 u6 m3 ~/ khttp://beyondhosting.net/CPVLab-Hosting/
8 p8 [4 F0 i x, v2 p0 q! QDomain Names for PPV
3 C3 h: S2 V x) E+ I6 |Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is) ] o2 ]1 f+ v. q0 k. G
where you're going to host your tracking software and your landing pages if you decide to make them.8 D' ?! q$ u6 w2 _: I" s
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
4 }9 N/ e, F, n4 L7 u" L! o' `" e: pbland one is fine to start with, to host both your landing pages and tracking software. The .com,
, I+ {0 {3 r) s7 K" n.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a6 p3 J/ i/ x) G* T
term or build a whole website.
3 k1 ]5 U& w, i g+ q! nAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
) Q0 n$ X5 G: T: Rtracking software on your domain. This is really important, because it is necessary to track your9 M s g- F; H
conversions down to keyword level so that you can optimize your campaigns. Without proper+ v( ?1 U+ {7 h+ O
tracking, it is impossible to know what is working and what isn't.* x1 j& h! X5 O6 z3 f( w7 k8 C
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
* }: w8 W$ Y0 o# O4 _2 bis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
4 U! b# \" W8 ?% J0 A, WProsper2020 k; G6 P* G" l* G. u+ `' q
http://prosper.tracking202.com/apps/
( Y2 Q& Q, y9 W' F7 W6 P- W' h+ tCPV Lab/ g3 ^7 d0 O! r" u
http://cpvlab.com/. N0 M4 ^2 x& F% G4 T+ ^( R
CPVLab Help Videos/ I7 U* E8 g- L# Q/ \0 V
http://ppvlab.com/oweiw/oiurw/vdm.htm. F! \* y$ H5 I g; a; B6 _' ^
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an$ y g: \4 e5 Z4 w) F
industry standard.
% m# a4 m2 P, S" D0 R1 f1 U4 L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
% w2 s. o9 s( A4 H# n" k( ^. s/ lCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
7 J; E; a( j: T5 O2 J4 q Egood support if you have problems with your installation.6 @) R# _- b- G8 }3 m' ?
Tracking 202
; H! X j; I8 L! f. }0 l8 PTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
% _! r! o& z0 \% a& b/ C0 c. I6 n* \$ P. p8 ncampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
0 g. W8 S" p* A7 p+ x; k7 Qarea.
4 \7 w# x5 s- h7 c7 U6 s" HIf you choose this option, keep in mind that your tracking software, one of the most important parts of6 z/ v8 A" p2 M1 R4 u) t8 B
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202/ B) l) W" t: r1 L/ e0 o. z7 H% c
interface, and their hosting.- q; F* g& D7 ^' i
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords# y. R7 l: W" B
and targets which you are bidding on. Leaving this up to chance in order to save money could
) p2 d7 ?) F" o2 tpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
9 M! ^' s" }# t; cwere using.
) ?5 \7 K" ?" C; h' V$ ?Choose An Offer
- D& `7 j J/ W4 ~: s- A6 mNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.6 V9 ?" W% P+ \( S+ h
Lesson on Offer Selection
0 ^6 K& K3 j! B; y' A: B! Xhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers# Z8 q: x! b% g3 G9 g8 `
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
, z$ Y0 Q, Q5 C. i8 ]$ \To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
9 r! b! f0 K0 RLeadImpact as the traffic source.$ b% I5 X+ M! U b9 m1 X3 r
Now the best way to learn how to put all of this together is to just get started. For some variation in
# j- v& J8 Z% x. ~, Kthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
5 d5 g. F# I( Z3 ncampaign.1 g( u% ~; e+ }7 b
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first0 E4 J$ V6 a( b) \
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says7 c2 O" d5 D; v( y# d9 H, O/ f
that all traffic is accepted.- `6 Q8 m& p( ]0 w4 ]: t
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
6 h/ {8 G N O7 G4 D- d1 z( KThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
) m5 ?; O. B1 kget creatives like banners or images specifically for the offer.; N% @+ O" N: ~: P! R. A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 87 M# [; y& w2 x; j* Y) j8 F6 L
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can4 i4 H B' ~6 N- T
track my keywords. Without doing this, it isn't possible to see what's converting.
. c- r' o+ O9 U+ K# CIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:+ t4 c$ F( V, C% ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
$ s7 g8 M- H* Z) \4 kIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
3 R1 V5 |& N1 w' R2 tbottom of the page:
/ Y* R) [, w3 RNext, I have to cut and paste this pixel into my offer at Ads4Dough.
: I& r! J$ C8 I* e5 }Click on the offer → pixels → Add a new pixel and this comes up:- d" c3 K6 ^3 a: T' l
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL1 [1 X( @/ T2 H* i) o5 k
from your software into the box that says 'Enter URL of image to load'.& k0 Y8 o; _4 ?$ H, o% U- z6 Z
Once you do this, it should look like this:9 p6 ^# u( u0 L P! e. _* L* ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10/ m4 }, k' c" }7 ?1 P
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:. O4 O+ Z. r% v
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either# i) p3 q; N4 e6 i$ [
Prosper or CPVLab.6 e8 o0 m0 O( ^5 y
R1 o0 p% u$ ^( c. N
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发表于 2012-12-27 18:47:17
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