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PPV GUIDE [PPV新手入门][28页]
0 u+ G" c" C2 a# R* r详细的请下载电子书！
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# v+ T# R- o- ?% K; R
, O; c& }$ W, J1 {7 dNewbie Guide
) |! i7 X; b: g& DPPVPlaybook.com
/ H3 t2 ~2 T h4 STracy Shaffer! A ~% M6 \( a/ `! I
David Ford/ c7 M2 r& l- S; k8 ]7 `" O; j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
& R% l/ m0 w& B& F# HGetting Your Mind Right to Start Affiliate Marketing* l- T0 w, Z" o
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
3 a5 Q" I' U6 K4 xever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
. q2 @ T& w" |8 Q( J3 G2 H& Nyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing& @: i8 F: G$ |! v, U9 K& U3 L
with any success, these claims are laughable and far from the truth.
U- m: V. w7 X3 t* A+ ^6 BAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash. Y z; H( P2 k4 Q
flow management. The main benefits are the low barrier to entry compared to other businesses, and, k% e. n; l, t- e9 x4 M
the ability for a marketer to be a one person shop and make an incredible amount of money with low
% j* [$ _' G& Y) F" ioverhead.+ [6 X" j% f3 C7 [2 I1 _$ E
The winners in this business are the ones with persistence when nothing works, who know there's/ Y! B+ u6 n9 D) k y2 L( i
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
0 x) R- M% i9 p: l/ A0 y6 C" _The cold hard reality is this: virtually everything in the space is changeable, what worked today can3 V, H5 s) V8 V/ p2 `7 k) _4 R }& n
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.3 T4 [( y6 Z7 Q: f2 m9 N5 v
Most of these things happen suddenly and without warning, and they all contribute to the amazing' f$ h+ ^. l9 |
learning experience available to anyone with a few hundred bucks and the ability to open an
; i& I" a" i% n& K' M7 u8 m: V, w& aadvertising account.# y1 j, Z" O- l, Z( f. U
Your competitors are willing to work at this around the clock. This isn't a push button, instant business/ o; Z" q& `2 d3 d; t; h4 t: [
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet2 ?9 V% }: S& B+ m6 M" W
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,. L# X/ ^( b- t/ v
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
" X/ u6 h5 _8 v+ }) W% U' l0 W- f# l: CWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you0 U+ Z$ v' E2 f
started building PPV campaigns right away from start to finish. With that said, time to jump in and get7 C+ D# {7 }) P( B8 x
started building.: }7 H+ B5 V+ y" d
Things you need to get started:
* M/ Z' A: t6 F7 e) v% y# |1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
# T, E9 y0 R$ I3 a$ K$ t. Q* E2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue); _- q& D1 q2 T% L: a3 k
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
, _( w6 p6 b" \+ W1 s4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
: ~" W1 @# k y* IThis guide describes from start to finish, how to get started in affiliate marketing by running traffic: r$ y* i8 i7 f
with PPV.
# p" S. `0 V9 W& L. ^$ [3 ]. `3 iBasic Getting Started Definitions
; _: {9 f% V; b# S0 \. t' m* HAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more6 F0 f6 @; C- ^% ^
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
/ Q+ U3 k6 g/ t& g* q, c a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 21 T/ J* ?/ U) ~1 c- z% Y7 i
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
" e7 p1 {7 m+ Q/ f3 q8 mCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
% h1 d+ d* s0 M1 l1 Kreceives a commission on that product. An example would be the Amazon.com Associates program,4 N, ]# P6 _9 t' ]; h
Comission Junction or Clickbank.8 v" F" c. H/ S5 M% H
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes% N3 j6 s: B7 I4 a+ r* U
an action like filling out a form, submitting their email address, signing up for a service or sometimes
1 x2 c9 k* J: Dbuying a product. An example would be Ads4Dough or Neverblue.
) ?% p: H2 ]5 E/ \+ kAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
. Q7 o/ w* T+ ]# zaccount, getting the affiliate approved for offers, bumping payouts and just about everything else- C# h: Y# l9 U6 v3 Q
related to an affiliate's account at the network. Having a good relationship with your affiliate manager' N4 t" k/ [! w/ B0 g j! D( q
right from the start can really help you.
. h5 G. f7 z, m" E, y: IPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served$ K! E+ X7 [ X: t! n
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
" v$ v5 p) U+ s8 [- vview, starting anywhere from .01 or .015.
- W/ h ?+ X# |' S7 I4 V Y- o; U3 _In order to use this type of internet traffic, the affiliate can sign up with a number of different$ Z* l' v& o5 A7 t
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
% Y' U- o* i% Z& _6 X, N& L2 KMediaTraffic, and AdOn Network.) _8 k* E7 e, c+ K" E3 }
Don't popups get blocked by pop blocker software?
* E+ d6 W0 l. aNo. Popups are served in a new browser window as if the visitor had opened the new window; x0 N+ y7 j8 d$ h7 G
themselves.$ w* `2 Y3 k( y2 y% E# U6 K
How many popups get served to the visitor?1 {; r2 H. `! s7 Y- F# X: U1 h) I
The number of popups served varies depending on the PPV network. Some pop more frequently
) ^* [! Y' \, \(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by9 O9 ?6 |* @; ?" s+ } \) B
serving this kind of advertising, so they have to toe the line between keeping their software
$ k# Z- T1 Y! w6 z6 w1 E2 i( f @downloaded and still making a profit.2 s) D9 c4 r$ ~7 O
Isn't this type of software bad? Why would anyone keep it on their computer? R% B; X: U) S: g' n+ X
No, this type of software doesn't harm the user's computer.
& H2 l0 ]! m! F8 y% ICompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
2 Z- @ \+ X* Q9 A0 E' p3 g4 ptoolbars or videos to place the software on their computer. The visitor keeps the software in place so i( ?6 ` F1 y
that they can continue to have access to the incentive.
- w+ j: |3 N8 E4 W( L4 l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 39 K, A* [& U8 f2 O
How to Get Accepted into a CPA Network
* O3 ?: U; A. E1 c$ i8 HIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
; p( u; h9 i' Rto start looking for networks is Offervault which lists offers and lets you compare payouts across: @9 h* j! o4 V
different networks.
% R" o9 Z$ ^, `1 \! cOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
3 B9 f: E& R! s, c" Z" B" papplication and be as specific as possible about your promotion methods. Usually some time after8 b$ p+ r) k6 K1 {* M1 f/ ~
receiving your application, the company will call to interview you. The phone interview is a critical* R3 {7 R! g' A2 Y
part of the application process, and most networks will deny your application outright if they can't get
" B S9 h. k( X- e' ^/ E8 Y: K6 u/ Ayou on the phone.2 l7 M1 u$ X/ m
Often, the person who does your phone interview will actually become your affiliate manager after; T9 T% w. S( ]3 o' V0 r
you get accepted, so it's a good time to put your best food forward.
& V4 |; A0 n. A8 X& d* nYou might not relish at the idea of someone grilling you about your internet marketing methods over
3 A& e( }9 Y. W) Bthe phone, but trust me, this part is critical. Have answers in mind for the questions:3 ]& Y& d$ W( y
What methods do you use to market offers?; \; ^: ~: x/ x! ^
Do you already have a website you will be using?
, g4 |' L' [' s2 y1 W" `How much is your advertising budget?0 @; g& `& t# S) z% ^( B2 `
What other networks are you a member of?
/ ~7 L$ e6 X6 J" u1 S# M/ RWho are your affiliate managers at these networks?6 s, w( Q+ A# ~" C/ N! o
Do you use social media (Facebook, twitter, etc.) to market offers?1 f- A; V) U% ^- M( b
How much traffic can you drive?
8 r6 D7 Z9 `+ ] p: T( N$ uDo you have a personal recommendation from anyone who is already a member?
: b, Z% |/ ~ xOnce you provide satisfactory answers to these questions, the network will approve or deny your
; F! I9 \: W- D' ]3 @application. If you get denied, just keep applying or call someone on the phone and try again. Be9 p$ P+ x5 ]( O! {2 r) b
persistent. Also, getting a personal recommendation from someone who is already an active affiliate+ k/ c# H3 @& E# X; ~
for the network can be helpful.
5 ]1 i. o$ R. U$ ITo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
3 z# m. [( t& z1 x; [# N A$ d% qSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
0 M% J0 e0 m& Z4 t3 cowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
! S7 ~/ O/ @2 V" e: D. i6 a7 E$ W2 Mpeople can open a lot of doors as far as networks are concerned.9 M5 ?# D/ |2 q) ~% I" }
After You Join a CPA Network
9 ~$ b2 x/ u' o+ M; dOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
, ?% h2 y' G6 d9 s/ h0 Pand make an attempt to get to know them a little bit.* M& Z& e$ x& e
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their+ ~# R/ T/ E/ J# C6 a# Z( e$ S* }
weight in gold. Start feeling them out from the start and try to get to know them. Once you get: o9 V) G3 F; T q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4+ h# } `- {4 L( M' E* O5 R& ~
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
* t. ?1 X0 \0 ~. G2 cbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
3 J. x; N% Y" p8 x: l% j, c; Yemail.5 M( v+ E) j, Z; J( J% a) U5 m
For more helpful info about dealing with affiliate managers, check out:
' w1 o! ^- j( R' L5 a/ Fhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/ p$ u$ P" O$ {# [3 m( b! o
http://www.mrgreen.am/affiliate- ... iate-managers-want/6 Q" m) j% ]# J$ f& G" G+ i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
4 B& t' X) C% @& c5 d- JSet Up Web Hosting
j: A, u9 z: ]' E" ^Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
: u- q$ V( n9 i: L4 w( cabout internet hosting. In general, you get what you pay for with hosting. When you use a shared; o, d6 j0 }8 ^7 a% ?0 ?
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with) \+ `8 Q3 Z- @$ P
whoever else is on the same server as you.
9 ~' F3 M' p. l5 ~% OSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
3 c3 t* K5 s. ~" W6 @; Denough that the visitor can't close the window before your pop up is even shown. You have about 3
& H0 L1 r4 a2 E: v/ k) O+ wseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
- z* N i/ Q9 T0 oTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a7 i6 d, e: I z* s
house full of roommates (hosting customers).
m3 y9 r2 m. hIn shared hosting, this is like having roommates where everyone has no specific designated area inside, d2 |+ g) s# i$ }8 m4 q6 u
the fridge where they are supposed to put their food. Everyone just jams their food in however it will! { M4 O/ ?# y3 w o8 o9 S: J
fit.
' Z8 n3 ?* Y9 h. {$ q. `Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
! ]$ I3 @( G0 W3 G' lthe rest of the roommates, by virtue of simply needing more space and resources to accommodate/ s% T5 e: _5 ?& s: }
their food. Everyone else's food in the house has less space to take advantage of.! o$ l+ N: F* H
If you have less server resources to take advantage of, your ability to serve popups will slow down. For' y. S0 |! m% Q' F% P5 _
any type of hosting this is a bad thing, and especially while running PPV traffic.& J. q+ c7 J% n# b5 s5 y
In the case of a virtual private server (VPS), everyone in the house has their own designated space' k7 z" i4 ]% c) O+ i
inside the fridge to put their food, and other roommates can't come into that space. The server is
- ]1 u8 g, D) d) _7 J4 ]( bpartitioned, so that each customer can only use a specific amount of resources at any given time.: T" A$ |# }, O$ ]! F& v
A dedicated server would be like having the whole fridge to yourself. All of the server's resources& s9 O7 }# J5 P, [; ^( A2 J4 l$ q
belong to you and no one else can use up those resources. This makes it possible to serve much more
: v) O) H! [* y4 etraffic, faster.5 v: U; a' A+ W) ~! Z! \
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.1 C$ h8 w6 Z7 @# H) H
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
0 {1 ~2 K, L0 I- s, } I1 |5 a% Yhere:. g; |! a8 R0 Y7 }: C. u& r
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
: x { ^8 U1 eVPS&highlight=hosting
7 H1 y4 A% Z* |. N% w2 @% \( wDedicated-Hosting-vs Shared-Hosting
. m: U. z. ]/ qhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
2 X3 f8 ? c A( K% g0 W- LHosting...Your-thoughts) ]0 ~) A e6 ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
) e/ a7 ^5 y5 t1 u C$ Z w$ THosting Providers for PPV e) U4 l0 R/ d% S9 N$ \
Beyond Hosting0 O6 {4 I! |; O U$ k( [
http://beyondhosting.net/4 N3 E N* j+ ]! d) Y
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment( m5 W. f; Z+ r# N% }! H
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when; n, b& U/ y, H9 n( ?- r( r" N
direct linking with PPV. Also, these guys provide great support.
; v: S' w$ L& LProsper202 Optimized Hosting3 N1 H3 ?1 r5 g2 B8 J4 n1 |
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/! r/ w+ p) A1 p& r( M
CPVLab Optimized Hosting
) [1 G' |7 H$ `# L2 D L; \http://beyondhosting.net/CPVLab-Hosting/
( M' T; p# L$ N7 _- ~Domain Names for PPV
; ] H* h( S3 S! k1 }+ H" aOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
7 u0 e5 a' J" G8 `4 O2 bwhere you're going to host your tracking software and your landing pages if you decide to make them.4 l k+ X& R% A+ c4 Y* u
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
4 R( M. O8 H+ dbland one is fine to start with, to host both your landing pages and tracking software. The .com,5 m! b y, {; l
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a/ {( Q0 m8 R* }+ _6 _
term or build a whole website.
# ^" |5 e9 T8 c1 w9 H' z# RAfter you buy hosting, a domain and get those all attached to each other, the next step is to install9 C& q. |2 Z; n( u' d
tracking software on your domain. This is really important, because it is necessary to track your
# o/ q- L: n' `conversions down to keyword level so that you can optimize your campaigns. Without proper
; u9 h5 j' P- t; {8 E- @0 t. `tracking, it is impossible to know what is working and what isn't.* r! d$ A* F" k& Q) |. P) @& w7 J6 ]
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software. G- e$ ~2 k7 m6 w
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
7 E7 N% D) w' r7 F, `6 |Prosper202
5 t8 G& U' H' {6 D" Yhttp://prosper.tracking202.com/apps/
9 L; r3 a% J8 f0 qCPV Lab
, l5 N9 k a. J) Yhttp://cpvlab.com/, H! [1 D) s7 `/ M
CPVLab Help Videos& M( c- `/ R3 s
http://ppvlab.com/oweiw/oiurw/vdm.htm
5 C# y$ n; O7 B* c" L6 j- R \As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
+ b0 O. v G4 a0 u+ j, Lindustry standard.2 Q4 V" o6 I: ~& t; x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
, i/ M2 Y$ Z$ V* e( K" t8 zCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
$ X% t5 E. X: b2 R& zgood support if you have problems with your installation.+ w6 Z* L/ M8 J7 P& D. D' U" x9 l; G; J* G
Tracking 2025 n- h* w( I. a
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
f& d& C3 D }( p4 Scampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
8 l& B9 H7 m; j6 `1 a$ `+ Q: E/ S Y4 barea.
% l& T6 e' D6 z& F7 k: FIf you choose this option, keep in mind that your tracking software, one of the most important parts of
" i7 J: m/ l' |2 Eyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
/ U2 V' f" V/ V: Rinterface, and their hosting., Z$ d6 w# d5 ]
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
F; q3 [+ }9 s7 ~8 v9 ^: ?. m, kand targets which you are bidding on. Leaving this up to chance in order to save money could
2 A7 j6 j# ]" m5 S$ Spotentially leave you open to huge risk if someone else caught on to what offer and keywords you
5 s; T3 m" n4 D6 m! G) qwere using.
0 O! ~; r' C8 x P3 d# hChoose An Offer
% I# B& s9 [8 \/ ^Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
. P0 ]0 p) B3 B4 I5 S* Z) @Lesson on Offer Selection
# q% T$ K8 q; N$ \- Rhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers/ ]1 M$ j- j8 O7 w$ v
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
7 q4 b) u, g/ sTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
7 c {) o8 a+ w" U: X" q9 QLeadImpact as the traffic source.5 B: R. c* b8 j8 s6 P
Now the best way to learn how to put all of this together is to just get started. For some variation in
) w; g2 T# p/ U" ^the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
( Y7 Y6 L/ ~5 M' ucampaign.% D5 T2 u% h$ |! o, ] g( Z
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first2 [- k0 f7 A$ Y) V$ ~
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says6 I7 T8 R$ i4 _" D8 J
that all traffic is accepted.
/ q5 A: [( j: T ?First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
" g$ @1 p7 ]' W: I# U* aThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
1 t) \+ q |, o* nget creatives like banners or images specifically for the offer.. e3 r) D3 g4 e* Q3 h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
4 W. w/ U# ^7 A! NBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
* I2 }5 p1 U! Z H5 xtrack my keywords. Without doing this, it isn't possible to see what's converting.) B& y9 [0 a$ `. s/ c
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
: F( W9 |. u! g4 f' ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
: u6 E" C1 \$ V8 C* ]2 PIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the, g( r5 L0 i* T( I3 u4 n2 E+ J
bottom of the page:
4 ?- i f8 g+ D. d) mNext, I have to cut and paste this pixel into my offer at Ads4Dough.
1 f0 x. n I7 L4 E2 r0 `. ?Click on the offer → pixels → Add a new pixel and this comes up:& V1 I' [4 s6 V8 p1 v
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
* g4 T( L3 A8 d0 Xfrom your software into the box that says 'Enter URL of image to load'.9 z5 t! n2 x8 W$ m& J: J
Once you do this, it should look like this:
" @* {6 c9 u R4 K7 p0 N- P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10/ O' Z$ W+ u J( m; P
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:* z3 k+ h) m2 M- @ D: [
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
: s* h, K! K* e+ u5 TProsper or CPVLab.5 m& F z5 c- t; c3 J3 a- \
$ P; {# I3 p8 Y: `. `5 p2 j/ j
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发表于 2012-12-27 18:47:17
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