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PPV GUIDE [PPV新手入门][28页]5 S$ @/ e' k; M# h' s& @; A& q
详细的请下载电子书！
$ ^. r* }" ?7 O+ P0 d$ W% `. Q+ C1 o. T1 [* O- p
# y7 M6 b' @0 \$ kNewbie Guide9 A5 s3 z' z1 u. N5 J5 u6 T1 \$ P$ Q
PPVPlaybook.com( \3 H1 h9 V" z5 r) M, m% E( T. Q
Tracy Shaffer5 ?6 e0 X, |, s" z) R
David Ford5 ^! ^6 Q* j3 T* @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1; W& x) v# P. Y, t' v
Getting Your Mind Right to Start Affiliate Marketing
+ R) M2 g3 B1 K7 k- g, ^7 @The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an' C9 B7 H; y A* a1 w* }
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
# l% E4 O) ^8 |$ zyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing: D* O* I9 s. T$ `
with any success, these claims are laughable and far from the truth.
( G% n" a7 D; ~5 C2 g$ RAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
" G, L( ~2 [; V1 ^5 D* u2 yflow management. The main benefits are the low barrier to entry compared to other businesses, and
5 ]) P# i) j1 Wthe ability for a marketer to be a one person shop and make an incredible amount of money with low
' B; O: `7 \3 o4 b [overhead.6 l9 Z3 r+ @) u4 z6 Q: ^/ g
The winners in this business are the ones with persistence when nothing works, who know there's( q3 W2 o% \2 j, w1 Q% l
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
# z6 d+ k# I+ w4 b# [The cold hard reality is this: virtually everything in the space is changeable, what worked today can
3 L* a+ F: p" O( ?3 m6 m3 H5 f( ^stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
# M1 i# ^$ I* J) R: q3 o& OMost of these things happen suddenly and without warning, and they all contribute to the amazing: [& G& u1 l& r) N. X: X
learning experience available to anyone with a few hundred bucks and the ability to open an
9 c; u. g1 L* P- ~0 F$ k. [4 kadvertising account.
8 e. Y' E. f) @- yYour competitors are willing to work at this around the clock. This isn't a push button, instant business5 \" X3 P6 ~% Z
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
! W0 q6 q W8 ^' R0 p9 _) K' Dmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,: |) x) j2 w; ?# ^! `
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
& S Y% o% K6 b+ [With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you( x! h2 B* k# V: l; l y# C5 g) Z
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
- w* y5 Q9 p/ K1 v, q5 kstarted building./ G% i3 c/ \, K. m& v$ D( A9 i
Things you need to get started:
7 y# Z, B( S% q8 Y# ?* v. M) f1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)9 N; {5 w, r1 @! Y4 Q
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)$ D3 t" L( B' A) `/ B3 h6 \
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)3 ?2 }8 f! }. X& K& o
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
2 v2 {# w+ S J5 @2 K! f+ o6 fThis guide describes from start to finish, how to get started in affiliate marketing by running traffic5 D1 V+ ?$ l @, k9 ^! |
with PPV.
9 ~) L2 E% F. e0 R; |8 DBasic Getting Started Definitions3 M2 v" k' l6 H! O3 `2 C# y
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
3 V' z% t; H2 A, B8 B, M+ f6 ~affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
" Q) b1 B3 K/ I# P" V7 K$ T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
2 L" x9 M9 I$ p$ |types off affiliate networks are cost per sale (CPS) and cost per action (CPA).; l8 J5 l+ P9 M% s. _$ B' z
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
* n: Z8 M- w' s: oreceives a commission on that product. An example would be the Amazon.com Associates program,
p* V6 _/ q t% p8 T/ BComission Junction or Clickbank.
9 p: y: ]# D2 [3 C* j+ f0 u, LCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes, `: v: U+ h! v$ u* `
an action like filling out a form, submitting their email address, signing up for a service or sometimes
( ~/ K* S1 q% ?/ }) s" vbuying a product. An example would be Ads4Dough or Neverblue.
! z7 |3 G/ H5 Z$ w( ZAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's# J$ r. E) C4 E
account, getting the affiliate approved for offers, bumping payouts and just about everything else9 r8 K; v5 |: s" U L% l
related to an affiliate's account at the network. Having a good relationship with your affiliate manager9 Q2 t7 S7 P/ m* A3 i- {
right from the start can really help you.
( ^+ n" k) J t# R0 E6 I' kPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
" a& i- g/ P' I) w' w* din pop-up form through downloadable software on the visitor's computer. The advertiser pays per0 C9 z1 G" H; y9 F
view, starting anywhere from .01 or .015.
9 d7 I! F! c$ I. {0 d+ c9 VIn order to use this type of internet traffic, the affiliate can sign up with a number of different
+ ~9 V s. }0 X( ~ M7 ]0 Wcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,2 ?4 |; u7 f, l0 U& Y( a
MediaTraffic, and AdOn Network.
# h$ S: L: ?8 L4 ?+ F# {- N, H: pDon't popups get blocked by pop blocker software?
/ h. R z z. U$ E& TNo. Popups are served in a new browser window as if the visitor had opened the new window
7 V/ E1 c1 H) X/ t& u+ i; Nthemselves.( M, g1 X8 T' I4 s F/ y
How many popups get served to the visitor?5 E6 _+ `9 C# d% P6 F7 a
The number of popups served varies depending on the PPV network. Some pop more frequently5 f. _3 Q% q* a P4 h
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
4 T- N, _, s$ p) rserving this kind of advertising, so they have to toe the line between keeping their software
! X3 u5 i! v+ q$ l6 } W+ F4 ]downloaded and still making a profit.
( u0 J% k, {3 T5 t" Z- \Isn't this type of software bad? Why would anyone keep it on their computer?
7 \9 [$ i4 v9 ^# m3 a* HNo, this type of software doesn't harm the user's computer.
- e- s, ~6 r1 X2 `- Q& HCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
, T1 L" s/ L/ e$ v% e1 rtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
& [% M. j, B/ d7 O$ R3 q# Ethat they can continue to have access to the incentive.
( z+ u9 u7 Y; k: V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
& A: Z* L" T' O6 s0 Y7 A- w& oHow to Get Accepted into a CPA Network u: @$ m4 M0 ?% x& ^, e" @4 ~; k; z- i
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
8 y( r1 F% A/ Q; G" y7 kto start looking for networks is Offervault which lists offers and lets you compare payouts across
! b2 C# k4 h5 l9 ]- Pdifferent networks.8 [8 `7 [, n/ Y1 [0 @' ]
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
% X, \9 A# s$ a; x; R- eapplication and be as specific as possible about your promotion methods. Usually some time after9 n- W5 h! ?9 p+ {5 l0 i7 b
receiving your application, the company will call to interview you. The phone interview is a critical+ Y+ ~) T/ S0 S, K
part of the application process, and most networks will deny your application outright if they can't get- b0 j; _$ B2 K( d$ s
you on the phone.1 E. y" O; c3 {2 Q
Often, the person who does your phone interview will actually become your affiliate manager after
/ p& z$ U! f9 v6 f _% n+ Iyou get accepted, so it's a good time to put your best food forward.
8 b9 Y- e- }# B' D- E0 sYou might not relish at the idea of someone grilling you about your internet marketing methods over
& R7 {2 Q5 H0 v. H' Ythe phone, but trust me, this part is critical. Have answers in mind for the questions:; Y2 S! O4 l7 [0 @/ C3 u5 C/ s
What methods do you use to market offers?
r& e y: r& N4 L, ZDo you already have a website you will be using?. p* v% e4 X6 ?' u* `
How much is your advertising budget?& K K( P+ o+ ]0 Y. S; r, J
What other networks are you a member of?: @* n. e" H$ B% Q/ K2 D: m) @7 r
Who are your affiliate managers at these networks?
; _7 j, [! B6 B5 G8 JDo you use social media (Facebook, twitter, etc.) to market offers?. J4 l8 ~. f) t7 ^- I
How much traffic can you drive?- Q& V7 S6 v0 I; e3 Z4 G! H3 F
Do you have a personal recommendation from anyone who is already a member?
! d0 P" x6 p6 }$ MOnce you provide satisfactory answers to these questions, the network will approve or deny your! H- d# W. g" U! G& q
application. If you get denied, just keep applying or call someone on the phone and try again. Be
0 d" y) c) J9 Lpersistent. Also, getting a personal recommendation from someone who is already an active affiliate3 {/ K5 l' k1 i
for the network can be helpful.$ e/ f3 W% U: p8 K' i9 u
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
2 z5 I2 X; T- j8 P9 CSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network2 n* G. X# c0 [
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know% E3 D# H: z4 o- e: ~# Z( G
people can open a lot of doors as far as networks are concerned.+ p' _ P+ R( q0 g
After You Join a CPA Network3 K+ r- z- P& c2 N& L! _0 M9 N
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
& Y1 j/ b. ]$ ]) Q. ~and make an attempt to get to know them a little bit.
: \* [: b9 [6 d$ s2 OFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their5 _# N8 b8 l. X7 n
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
5 n2 S$ Y! {# I. f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
. T w8 G) J) E0 c0 x0 C& Y- y6 j5 Flarger, they can really help you with your marketing efforts, scaling campaigns and getting payout8 ^6 d* h, e; ~9 N* j
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
/ h9 N, G. g1 r, b' b& [email.0 U5 [# L) W7 r: h6 c2 l* Y
For more helpful info about dealing with affiliate managers, check out:
9 r/ u# ]+ q( u1 ^http://ppvplaybook.com/blog/musi ... -affiliate-manager/! W% [ o/ @5 U8 M. H, F1 B( ]
http://www.mrgreen.am/affiliate- ... iate-managers-want/6 L8 c' L( P* N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 51 F! {' Z. o9 j5 b& b
Set Up Web Hosting
) o! f `/ d3 K. bGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said+ y; ^$ m& Y+ J# P$ ^5 y9 R$ x
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
; a: U, F1 U' M+ C( @* l5 | _host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with; a3 m R$ {% ?( s7 @! B
whoever else is on the same server as you.7 z& V# f6 a- P9 n) x6 Y
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast! i8 C2 \: \' V
enough that the visitor can't close the window before your pop up is even shown. You have about 38 s% J% ^) H' V1 l+ e) c: i6 O, b6 v
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
0 t- d$ ?1 ]; zTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a! q9 F3 n' |. q# U7 x
house full of roommates (hosting customers).% C' @) f4 p6 {) ^" f
In shared hosting, this is like having roommates where everyone has no specific designated area inside& y, g9 S! o& p* X4 U
the fridge where they are supposed to put their food. Everyone just jams their food in however it will/ V- o; y, X7 ?8 ~- W9 e
fit.( v7 @1 d! M$ M6 J
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than9 k5 B& y P% L$ ?3 N8 G/ t. ?
the rest of the roommates, by virtue of simply needing more space and resources to accommodate9 j( Q+ u. _3 J7 j
their food. Everyone else's food in the house has less space to take advantage of.
1 j$ u6 v' Y# e/ }# b" ?If you have less server resources to take advantage of, your ability to serve popups will slow down. For6 n3 z v4 A. N8 d6 Z! j
any type of hosting this is a bad thing, and especially while running PPV traffic.! _! m8 D$ y& K0 I& A+ s, r, m' `
In the case of a virtual private server (VPS), everyone in the house has their own designated space; @. T' m9 t4 ?% @5 }) s. J$ B
inside the fridge to put their food, and other roommates can't come into that space. The server is6 T( p. l6 ?# V
partitioned, so that each customer can only use a specific amount of resources at any given time.
' l# N' e! `0 `& A1 AA dedicated server would be like having the whole fridge to yourself. All of the server's resources
$ |8 g( u M) ]" [' _belong to you and no one else can use up those resources. This makes it possible to serve much more
( g; i' [# h1 Otraffic, faster.
" ?( W# _9 f0 G! r1 g9 yAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
, @0 R( X0 @; OAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is! o( ?& R- q6 Y5 ^9 J- N8 L2 ]
here:
: O! K; Y x' M! ~0 ?5 v2 _6 `/ K$ Khttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
2 F3 d- Y# ^/ OVPS&highlight=hosting' b7 n! T) H; k# H
Dedicated-Hosting-vs Shared-Hosting
: p' N* X- ?! F4 e, ?+ _http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-5 E' ?6 r: B6 j/ c7 T
Hosting...Your-thoughts
& b: N. P. r8 k: y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
! C% t% w( @. U. p4 v9 \Hosting Providers for PPV
$ x( J8 y! K/ Q, \3 @Beyond Hosting
0 K1 \: @+ A8 m1 vhttp://beyondhosting.net/$ k* A) a4 @( t5 ]. t! |6 c
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment8 o8 ~) W& o" o: A* K
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when* Q* \+ Z: y4 l& ?% W
direct linking with PPV. Also, these guys provide great support., y: o2 Q6 ?: e& D, L
Prosper202 Optimized Hosting- S- J+ e. S1 e/ x/ R/ o
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
3 S1 c' E$ j* w. ?% xCPVLab Optimized Hosting
( F) C5 h8 I7 m; E4 khttp://beyondhosting.net/CPVLab-Hosting/+ R% W* ]; m4 [
Domain Names for PPV
( U7 _$ b/ v& s. _7 u% S$ iOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
2 z! v3 Y! v9 [0 B+ H- jwhere you're going to host your tracking software and your landing pages if you decide to make them./ B+ U8 ^; H# y6 v; _' |
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
) G7 P) [7 S9 abland one is fine to start with, to host both your landing pages and tracking software. The .com,7 C' G" I: k, W
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
: }% `9 ]' `+ l1 T+ g0 a2 O; Qterm or build a whole website.
4 S% m6 {0 r3 T. ^/ j# oAfter you buy hosting, a domain and get those all attached to each other, the next step is to install0 {# m1 a2 ~) w9 t
tracking software on your domain. This is really important, because it is necessary to track your& m% J# S$ t) U( S$ F T% a
conversions down to keyword level so that you can optimize your campaigns. Without proper, a* y6 s7 i8 W3 ^
tracking, it is impossible to know what is working and what isn't.
O% S# [* M( ^# OTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software3 P& e& q, Z( ~- R8 U# b
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
5 G9 }3 G+ `) \5 QProsper202
# l. x1 l# `. o/ f% m/ @http://prosper.tracking202.com/apps/
. @( O, H- F, g2 }9 }. f* [- l ^3 mCPV Lab
/ o* B5 e& B4 ahttp://cpvlab.com/5 r# c. V/ h# \2 k
CPVLab Help Videos; h) n3 N: C: J% I. \
http://ppvlab.com/oweiw/oiurw/vdm.htm! z* M5 i4 l1 `% |: j
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an: c5 F' m" S$ o1 X4 X1 K
industry standard.0 F& m4 u: n# y& J, {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7! P! J2 `& B; d% Y% c0 B$ `. T
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from, t& c9 G/ B2 k+ X$ [% K
good support if you have problems with your installation.
+ u" G8 X7 |' k* F: J( `Tracking 202
9 }5 p3 k- g7 K* G' z' hTracking 202 is the hosted version of Prosper202. You can create a free account and then build your3 g( u* ?8 _6 ]! N6 k* w# m9 v @
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user0 {* B/ v3 p! ?* x) N
area.; k+ }3 |% r. x, U1 L9 F! B
If you choose this option, keep in mind that your tracking software, one of the most important parts of! r# O0 l: C C2 M- b
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202& `- P4 P2 }6 \, _% D
interface, and their hosting.- @' B' Z6 `, Z+ E; E
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords1 ] v) d3 c- k B0 W0 ^; J
and targets which you are bidding on. Leaving this up to chance in order to save money could/ O* M1 p# J* y
potentially leave you open to huge risk if someone else caught on to what offer and keywords you9 D; `* W% F4 H
were using.; m. c+ g4 F4 _, ~* @1 E
Choose An Offer
T/ A% Y$ b# ^7 ] N# qNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.0 J4 m, ?) i9 `( `4 [. ^/ D
Lesson on Offer Selection
; q" V- R6 y8 _5 f- T) ?) i t0 Bhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
6 u. z) A# ?$ V FIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.& y- k; ]& L( ~' E
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using/ ?+ X1 i0 Q3 L
LeadImpact as the traffic source.! d) z: [% C# Y" m
Now the best way to learn how to put all of this together is to just get started. For some variation in
; I( d; h" z2 c1 r5 pthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked. y5 ]# p. ~! P2 o% c6 r/ g' y& }
campaign.9 A# k+ {! ?+ @" I1 }5 j3 y4 C
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first2 a- o' F. S9 l0 t
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
& e3 |# p$ s( x7 e0 D- r9 Xthat all traffic is accepted.
$ \! W3 `% u$ p" }% W% w9 i9 d5 ~First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.. v5 l8 K2 M; U' d; U
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
( v8 z/ o- u" l2 Q& Bget creatives like banners or images specifically for the offer.
% r( b( R5 p0 @1 w1 f: z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
$ j3 M' [6 b) _: @! Q& hBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
; k1 V7 U7 e0 q' T$ a& Z1 k# ctrack my keywords. Without doing this, it isn't possible to see what's converting.+ u6 A x! Q$ ?( q+ E
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
" Q' K; d- [' x, |+ W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
; x1 l. p8 a, M0 E* }* A$ E: I/ `In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the5 G$ j4 ]8 |) }( M5 B* Q
bottom of the page:
( d& O5 |9 g, ]+ a0 M" ENext, I have to cut and paste this pixel into my offer at Ads4Dough.
6 u' n6 d- b! fClick on the offer → pixels → Add a new pixel and this comes up:; W: k8 t( k/ f
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
: L3 _+ h$ c5 T0 k& r; C6 }. A- ifrom your software into the box that says 'Enter URL of image to load'.
/ |( T+ U- v& SOnce you do this, it should look like this:
$ K2 s [ {. K7 A1 D1 C/ z! D% {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10. Y* E& A* N3 r R- D$ u
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:7 G- M. U! [" @6 E8 t; v
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either& E+ Q( i" b6 f8 n
Prosper or CPVLab.
5 ]+ ]9 B' M: N1 g5 t" S! f% p0 ~9 O1 I5 v6 q8 d' G7 Y# A2 Q6 v
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发表于 2012-12-27 18:47:17
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