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PPV GUIDE [PPV新手入门][28页]
. Y7 O& y+ \$ e% `+ q+ ^* b+ @0 V详细的请下载电子书！
8 W5 [; r; K* Z4 |) s2 E# _
+ v: S U" @+ [, ~3 }; V
$ t5 t; D2 m5 y% e' x# x, [Newbie Guide
% f% G t# F1 F5 a3 c/ r7 N( XPPVPlaybook.com5 A7 J5 Z- U0 c) v3 k0 T
Tracy Shaffer- [% o; e8 i0 v
David Ford
# @0 Q' j' X- f% t: i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 13 Y J; b: w/ K) u1 _7 ^
Getting Your Mind Right to Start Affiliate Marketing/ E, K' W6 a# S0 x( V' K
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an. q& c' j5 e" ] A: g( X* Y% m, C
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where1 F3 o* F2 b9 a. ?
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
% ~* M1 a0 k2 X7 d: U* I) w. Ewith any success, these claims are laughable and far from the truth.
% G( _4 T7 x1 ^2 R" L3 vAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash- _$ n6 n7 @ ?' w1 {
flow management. The main benefits are the low barrier to entry compared to other businesses, and
u! `2 r- a: p: D$ R; X0 S8 ithe ability for a marketer to be a one person shop and make an incredible amount of money with low
2 p- Y U: C* f+ l+ S3 m: p3 ?overhead.) t3 v" p/ ?$ b& i
The winners in this business are the ones with persistence when nothing works, who know there's8 W& y: A' s& p' c% k& L. u) L! ]' g' q
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.- j, F' s8 u" w* J: c8 S
The cold hard reality is this: virtually everything in the space is changeable, what worked today can7 s* z+ S# \1 e9 @% a
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
8 S& ?3 [ X3 x+ ]4 k; b, gMost of these things happen suddenly and without warning, and they all contribute to the amazing
9 F$ ~/ j) o1 }4 mlearning experience available to anyone with a few hundred bucks and the ability to open an
9 @9 T5 `& \' v0 x5 B, aadvertising account.( K( K9 F2 Z* I) L5 f
Your competitors are willing to work at this around the clock. This isn't a push button, instant business5 E) H7 y8 S3 z7 F2 m; N+ I) I S+ ~
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet( t9 v' r, `' ?/ q$ `- g
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
$ b. q) d; n; P! g% z- Wtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.' v# H% K; ]# [2 C/ [
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
: W |( H9 d* c7 tstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get7 q% D. m; @% g; m
started building.
8 r/ i0 Z8 j7 lThings you need to get started:! w" l- s% u, ?, I
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)! i: Y" k2 i5 u
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
; I- X) V( U$ t S3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
! Z; I9 M& \; b+ `3 @1 P4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
6 J: L5 @( @" N' p/ Q8 PThis guide describes from start to finish, how to get started in affiliate marketing by running traffic( M$ i+ ~# t5 t6 L
with PPV./ H9 B7 p+ x( v7 D7 v/ L
Basic Getting Started Definitions0 T% A/ b7 O. d
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more3 s: [: Z# n2 K" H/ G- Q
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main2 @4 n5 J$ n- p- G/ y$ e8 a% g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2* ^: H0 X! v" j0 {2 {
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).* k( a. T9 Y0 n
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
% ?8 z3 I& s8 U* `receives a commission on that product. An example would be the Amazon.com Associates program,
. X- F! ^7 m# Q0 p# e7 FComission Junction or Clickbank.
6 E. f/ P7 }) G- RCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes0 f2 G5 }9 W" ~/ M% M6 Q# \7 F
an action like filling out a form, submitting their email address, signing up for a service or sometimes
+ s. [: }* g/ ~2 Dbuying a product. An example would be Ads4Dough or Neverblue.
7 f$ O9 }6 n( w$ @Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
6 a, h0 M# |. Q* w2 Maccount, getting the affiliate approved for offers, bumping payouts and just about everything else
* @8 f& E6 Z6 g: H+ b; Irelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
' O0 R; U1 P, N* E5 t, bright from the start can really help you.# G" y1 y1 h$ @7 {. C. \
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served* P8 _3 p1 u$ N% T; p
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
; y# p3 Z/ u" k0 b- q' qview, starting anywhere from .01 or .015.5 g i6 Z; M+ G; j4 |2 u) W
In order to use this type of internet traffic, the affiliate can sign up with a number of different/ D6 Q$ I' H5 d0 J" W8 K
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,7 C8 P, ?3 ]8 M# X- L M. _: ^
MediaTraffic, and AdOn Network.
4 J" M7 ~- P- iDon't popups get blocked by pop blocker software?
1 w; I# O# _9 t2 A# O% vNo. Popups are served in a new browser window as if the visitor had opened the new window
5 U2 p6 w" D+ B/ L( r$ S/ b; Ythemselves.3 [, T2 l! w* j( Y- @( U9 \
How many popups get served to the visitor?. n! R K- v0 t
The number of popups served varies depending on the PPV network. Some pop more frequently5 x8 N# g+ D" `; Y6 j& W! T$ \
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by+ Z* a8 X8 {$ `, r& m
serving this kind of advertising, so they have to toe the line between keeping their software5 h6 R" e5 s" {
downloaded and still making a profit.: _2 Y' r, D$ G/ X4 V
Isn't this type of software bad? Why would anyone keep it on their computer?: x2 s1 P# g5 e
No, this type of software doesn't harm the user's computer.
* f- m" J8 v" lCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,# d4 C) T/ W4 Z8 w
toolbars or videos to place the software on their computer. The visitor keeps the software in place so( D( d/ Y& i: B
that they can continue to have access to the incentive.* L9 f1 B$ t. `1 G9 l; c7 h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3+ C2 f! L; L" r2 I! T
How to Get Accepted into a CPA Network
( E, T$ j5 X" B' z- g# |6 F. oIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
# W" [5 r! p9 Ito start looking for networks is Offervault which lists offers and lets you compare payouts across% \' g( o/ H/ s/ {
different networks.
8 g1 O& T! t3 U7 s: i; iOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)' j" {% K: _6 I- ~5 u1 C% }
application and be as specific as possible about your promotion methods. Usually some time after2 C) u; Q; h$ R# J2 t3 J3 D4 a' R
receiving your application, the company will call to interview you. The phone interview is a critical
& g# h3 ]& v5 D5 a) o) U/ [) qpart of the application process, and most networks will deny your application outright if they can't get% E5 V% |' e# t L
you on the phone.8 G0 N2 K9 M' U1 W
Often, the person who does your phone interview will actually become your affiliate manager after0 Z7 ^: o/ d* u( S
you get accepted, so it's a good time to put your best food forward.
) `* J( o( `4 PYou might not relish at the idea of someone grilling you about your internet marketing methods over
! _# x# Y) l2 {3 O! Zthe phone, but trust me, this part is critical. Have answers in mind for the questions:$ N& `$ D$ u# \# U: H/ q% Y
What methods do you use to market offers?7 s: u4 k6 ^/ y) Q/ M% {
Do you already have a website you will be using?( Z. l" l! R# J' L, D, {0 Z4 G6 W
How much is your advertising budget?9 ?, i' X7 g( ~3 B. l+ S1 ?
What other networks are you a member of?4 n K0 ]8 F, a7 g5 I
Who are your affiliate managers at these networks?) V; c4 o6 } A' B% [1 t
Do you use social media (Facebook, twitter, etc.) to market offers?" F' m+ u. p' L8 c+ d7 @* _
How much traffic can you drive?
( }; G( `, r- ]Do you have a personal recommendation from anyone who is already a member?% Q$ F" N' k7 q6 @& d# Z" j
Once you provide satisfactory answers to these questions, the network will approve or deny your+ w8 {, K/ a5 x. \- s
application. If you get denied, just keep applying or call someone on the phone and try again. Be2 r. [; b7 e$ c/ x1 q2 Z
persistent. Also, getting a personal recommendation from someone who is already an active affiliate: m- K( n9 y* \5 A
for the network can be helpful.% a8 U2 @1 R* _9 j- M
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate/ I$ l4 b8 {; @# u( t
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network: ?. K3 D& e5 e2 F0 h3 i
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
' e; v2 L. L# T7 epeople can open a lot of doors as far as networks are concerned., h4 K* n0 C) {8 g' E* F- e3 o
After You Join a CPA Network6 _% D! [% A( w. c
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
/ w( h/ B# F0 T7 t+ J2 ~, q/ Dand make an attempt to get to know them a little bit.; }- U; r' P9 K" @+ `
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
1 Z6 H% v' ]4 M. t; e- m P x) I' {$ gweight in gold. Start feeling them out from the start and try to get to know them. Once you get3 F% H( w/ l3 u4 e8 w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 40 ~6 c4 O5 A/ N5 o8 u( r
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
1 T1 X! |8 Z, H+ B: rbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus5 g3 \. l* ?% E: D" \& H5 z9 r
email.! \" e2 O5 a& n( i. _
For more helpful info about dealing with affiliate managers, check out:
6 C7 f! \$ B3 e$ q$ K. v$ h5 R8 [http://ppvplaybook.com/blog/musi ... -affiliate-manager/# g( T* b% L a- y
http://www.mrgreen.am/affiliate- ... iate-managers-want/
% B6 I3 i3 \4 _/ j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 56 ^( Y: L1 ], b- M1 q
Set Up Web Hosting
" }" @2 S( d; W3 vGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
0 b' ?3 {* Q, l) S0 j; R/ k, X& i) @about internet hosting. In general, you get what you pay for with hosting. When you use a shared3 E9 _# u4 N5 r. }: G ^3 V
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with; n+ x! A8 N2 C. \$ G) M9 K+ F7 n2 {
whoever else is on the same server as you.& l8 V6 O$ C3 U- `
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast+ M c' r: L6 n* t9 c
enough that the visitor can't close the window before your pop up is even shown. You have about 3
0 U3 t& l; k( }2 T# {* H& }! ~seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck./ W( I. }9 D, c6 Y' X6 S( r9 ]
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
" |) e1 y$ }7 shouse full of roommates (hosting customers).
+ e9 U+ P. `1 j, ^/ l. o& L2 e( b ZIn shared hosting, this is like having roommates where everyone has no specific designated area inside
7 c0 Y6 ?7 D2 G+ E" [( h/ Dthe fridge where they are supposed to put their food. Everyone just jams their food in however it will7 E2 t# Q7 W: ~; m
fit.* n2 o! u. H5 t( j" b& o
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
. ]3 A; _0 A0 r/ @; a$ D5 D1 athe rest of the roommates, by virtue of simply needing more space and resources to accommodate' o# S) ~/ C8 S, q+ _( B" H
their food. Everyone else's food in the house has less space to take advantage of." M% i) R" V$ a' \& e/ h3 v, j
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
$ r0 }, `, H. e) p1 Pany type of hosting this is a bad thing, and especially while running PPV traffic./ z9 F/ c# |8 }. A
In the case of a virtual private server (VPS), everyone in the house has their own designated space
) g3 J8 ]2 u; T* c+ \% ?inside the fridge to put their food, and other roommates can't come into that space. The server is
) A" D. u4 `8 E9 Ppartitioned, so that each customer can only use a specific amount of resources at any given time.
5 E) d' i% W" \' C# R& xA dedicated server would be like having the whole fridge to yourself. All of the server's resources, d$ ^3 J, A( E4 V) P v1 k
belong to you and no one else can use up those resources. This makes it possible to serve much more/ T, h# h' R5 H( M, r5 J K
traffic, faster.7 o4 v) {$ u9 c0 m5 r
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.- J0 ^7 M& G; l1 K2 E
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
2 I5 b, N* u) j7 k8 _; Q8 \# G. c- V4 }here:* P8 f$ R( u6 c- s
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-4 ?( a3 w3 |' g* |2 D! N
VPS&highlight=hosting
9 B8 n" L; W) c: A0 mDedicated-Hosting-vs Shared-Hosting
/ q5 Y- a+ J3 o0 [ Fhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
) w' B2 o0 ~6 y( d2 n0 _Hosting...Your-thoughts
0 d& Z* b1 K9 I7 W# w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
6 N. o6 f9 C( P: Q0 jHosting Providers for PPV
1 J0 x& O- M7 s- J% iBeyond Hosting
* ?$ |5 H9 }* R9 v. y& r* Lhttp://beyondhosting.net/
% e/ O( b3 }/ M* xWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment. X* _) F$ E4 E& d! l
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when9 m! m, a; b+ }& z
direct linking with PPV. Also, these guys provide great support.0 [2 J9 v* z0 M* M- W
Prosper202 Optimized Hosting+ |( N* h! N! ?8 I2 w
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
3 F$ g7 B4 l, s! ]$ {$ \CPVLab Optimized Hosting
; G3 u' z9 A& M! U9 ihttp://beyondhosting.net/CPVLab-Hosting/# ]; g9 O9 N5 u" Q, e1 M3 n
Domain Names for PPV* S# v; D6 w5 X3 V" w
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
3 M* \! |( K0 k7 H$ K) pwhere you're going to host your tracking software and your landing pages if you decide to make them.! N% \/ M3 _& K/ n" D8 D
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,( T7 a2 O+ G' R, }
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
* T2 \3 |0 W% D, i.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
; V; h S$ o- S' x: Fterm or build a whole website.
- I, P# l/ H* I$ O! O0 a! u: tAfter you buy hosting, a domain and get those all attached to each other, the next step is to install- G" s3 o" N/ y' B
tracking software on your domain. This is really important, because it is necessary to track your# G6 ~; V5 a4 T- i% m/ c+ v
conversions down to keyword level so that you can optimize your campaigns. Without proper
8 w4 d+ M! I$ \% gtracking, it is impossible to know what is working and what isn't.- p. S; g8 L+ u4 ~0 m
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
# L* h. ^) |! p) Uis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.7 w5 D1 Q. K3 f+ R7 q
Prosper202, j% F" b* u V0 T; C
http://prosper.tracking202.com/apps/9 ]5 w9 M. D" N: ?! d% F
CPV Lab( o, x8 o& s' t! A" Q$ S8 M3 X
http://cpvlab.com/5 A9 u2 I9 K" s2 [' {. w
CPVLab Help Videos6 o) G4 ~" _# v7 Q% W8 ^1 y
http://ppvlab.com/oweiw/oiurw/vdm.htm9 M$ v" {, p/ i7 n
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
% i" t! z4 |- W+ c+ yindustry standard.
2 z+ c+ O7 @/ Y3 d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
1 O: g+ n/ f5 F! tCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from9 }: G5 x a$ o7 X8 v1 N6 F; ~! C
good support if you have problems with your installation.
1 r, E& [0 m2 P+ N5 |; vTracking 202( y7 T( H8 ^ h e
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your/ J) Z9 S* g& f
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
( g1 i, v% z' Larea.! d- O& ~3 ^0 N: q
If you choose this option, keep in mind that your tracking software, one of the most important parts of
5 f3 M- ?! i1 a8 N% fyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
, e# K$ m1 Q2 W2 Ointerface, and their hosting., M. j9 e( F7 F& W
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords9 b+ F- F9 o1 a
and targets which you are bidding on. Leaving this up to chance in order to save money could' ^" }$ J2 I2 }
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
5 |$ E" R5 I( w9 q! jwere using.
$ q. }5 Y6 a/ D1 r4 E) CChoose An Offer
% J; B+ a" S* v# o8 G4 gNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
- S$ M/ x! J% a; ]: X0 h0 J9 b* ?Lesson on Offer Selection4 R! |/ B0 j# R1 k$ M" n
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
( ]0 ~/ D4 b4 J' }In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.7 z6 p8 F, ^1 d# H' S& {+ H
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using8 y( L. `8 D& N6 n# S- H. _# z
LeadImpact as the traffic source.
2 ?2 s$ P) f" N2 K" B6 SNow the best way to learn how to put all of this together is to just get started. For some variation in
8 _/ t8 a, z6 i) Q! _/ kthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked% W' n9 a4 Q( Q
campaign.8 S5 n Y* ]; L |& t$ l$ W# T: _* `
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
- u4 |: N6 A4 P6 lpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says7 i- B# t. y9 y
that all traffic is accepted., w" Z8 w- \& Y- s
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.( S: V( U! a& \% X8 N- k. C
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
' ^5 A# x. d0 v* h" E+ x$ kget creatives like banners or images specifically for the offer.
R7 ]# @' K0 x7 N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8+ D; `; S$ w: A& F3 W' W
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can* b" q* t9 I; q* a' {/ b
track my keywords. Without doing this, it isn't possible to see what's converting.8 y2 x+ C6 s1 \' I. A' u6 Q6 I
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
+ @* e1 c, W" V- E. [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 92 s% w" t3 i; m3 Y& M- {
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the3 g1 M( P' } t+ `
bottom of the page:
3 B$ W* \ F, tNext, I have to cut and paste this pixel into my offer at Ads4Dough.
" Z& [0 w& w. C. p, g( zClick on the offer → pixels → Add a new pixel and this comes up:
$ g9 }" t6 i2 |# GMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
! _( m' v" Q0 u( r6 Q" ufrom your software into the box that says 'Enter URL of image to load'.* d" Q0 J6 E1 D( r6 O& C }
Once you do this, it should look like this:( ~1 p1 t2 T+ E, L; f) e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10; A* R2 k- u1 P0 J& z6 Q
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
* _4 C4 H L6 m# W; fNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either( q2 d# S3 v7 q" X ~
Prosper or CPVLab.
5 [/ F# k! R/ a! G/ W8 Y. H
3 A y2 @7 i3 e' a, i: L$ \ |
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