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PPV GUIDE [PPV新手入门][28页]
. Y' G; L9 K" ~" k c详细的请下载电子书！
1 q' C% x& w: O: i* ?6 i1 u
+ x' D4 ? I) G* T/ N" ?$ g% _) ~; {" b2 s% K) a: ^
Newbie Guide( W. h$ I+ u' M* j' ~" J6 r, }' r4 q" N& k
PPVPlaybook.com" `: f" D; p( ~; T" Z; \8 @: E
Tracy Shaffer
4 Y- g/ Q* |5 N! ], Y. VDavid Ford
' }' D' @$ h% l, i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1; x% p& p& i& d8 m- m
Getting Your Mind Right to Start Affiliate Marketing
% H0 t3 `) `! k3 w3 R! ZThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
/ K) h# _) s% R' _( A3 cever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where6 t+ O0 @. h/ G) m% A
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing) q8 a$ l! }) M5 a/ d
with any success, these claims are laughable and far from the truth.4 f1 }6 Y5 r, ~: o
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash, ]2 [5 Z# j$ [) S+ i
flow management. The main benefits are the low barrier to entry compared to other businesses, and7 {: j+ K& C9 [* o5 v9 W5 {
the ability for a marketer to be a one person shop and make an incredible amount of money with low
; w7 b9 a+ ]) c* L* noverhead.! P: U: ]! k% G0 N/ P0 T
The winners in this business are the ones with persistence when nothing works, who know there's
Z$ f( U" u/ G7 L: p+ P8 fplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
2 Z( h4 Y' {9 f' eThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
" E3 Z1 u: j9 K f3 N6 S% zstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.! |8 ^7 ?; s7 M( f! g
Most of these things happen suddenly and without warning, and they all contribute to the amazing
( K, @7 c2 u% A( |/ q: @8 ?learning experience available to anyone with a few hundred bucks and the ability to open an
- ]' b8 Q( P- @/ c4 radvertising account.# x' w- j+ q- E2 v
Your competitors are willing to work at this around the clock. This isn't a push button, instant business2 Q7 {+ p! d4 a" V9 K% w" g
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet; g1 T3 O; f/ v
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
4 s) D9 p& t9 d% u+ ptrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
& U8 W/ Q0 A( c% yWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you3 G5 S# V- M' |% b% q
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
" c. B; ?1 P$ gstarted building.# b7 ~8 L1 X- E0 N# K! I
Things you need to get started:
; q% {: R9 _& r" {& U5 w, {: X1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
( b6 G. h# ]6 c2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
9 [" q- m" Z0 [3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)! a, S' C- v( h( L% d& B
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)1 X Y9 A" r( i8 v6 P. a% N3 T4 j
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
1 l/ R& q# R8 F' Dwith PPV.
; \" A. B# ]# I3 U6 X% }Basic Getting Started Definitions
c$ d0 g& d. SAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
4 x; B( t, Z9 p m+ o, p6 haffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main: g4 d7 |4 G6 c r1 u! v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
! T) e: G% B7 rtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).# }/ ?& R: V1 }1 H! M! p" v& L8 Y$ T
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
; w3 Y# a6 P( A! M; Nreceives a commission on that product. An example would be the Amazon.com Associates program,2 i) H8 X! X E- ~
Comission Junction or Clickbank.; R+ j8 W8 i; B* k3 @9 e9 C6 ~
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes, p' c& o' S* ~5 y8 A
an action like filling out a form, submitting their email address, signing up for a service or sometimes
* w$ u3 C7 l) M; rbuying a product. An example would be Ads4Dough or Neverblue.
' p& N% ~1 a" ~4 E1 NAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's4 o5 y2 t0 ^8 F7 x2 q0 d& b! t
account, getting the affiliate approved for offers, bumping payouts and just about everything else/ o6 X I: I5 J
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
" Q, [2 P6 r. X8 }' xright from the start can really help you.1 _: {. ]8 U7 L# A% V
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served, h" {/ j6 A( q: s
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
6 ^- T1 a7 k7 U' D& B6 u4 N) zview, starting anywhere from .01 or .015.
5 y6 t8 l1 v P( e/ m+ [% p& g) ^6 WIn order to use this type of internet traffic, the affiliate can sign up with a number of different
( f" \+ z6 W1 p. {3 gcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,1 E% k& }, z5 E; Y4 @9 Y
MediaTraffic, and AdOn Network." S) S# j. X* I
Don't popups get blocked by pop blocker software?
( p) u: G* L/ C% jNo. Popups are served in a new browser window as if the visitor had opened the new window
1 F; `' m$ s5 v9 b4 D6 dthemselves.! H5 R" o# ]' [' j" ?" _
How many popups get served to the visitor?
2 v3 b1 F5 d u5 g {) j8 _The number of popups served varies depending on the PPV network. Some pop more frequently
! \* ]8 \) S5 O6 D; m% [: E' Z(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
J' N( f+ n6 Xserving this kind of advertising, so they have to toe the line between keeping their software
% r0 J2 c9 a& k% N. I0 U" n# P+ Vdownloaded and still making a profit.
& z/ C3 a5 H$ i9 G4 p3 x7 [3 LIsn't this type of software bad? Why would anyone keep it on their computer?
0 Z" q# H% j! | h+ B+ uNo, this type of software doesn't harm the user's computer.6 g* J8 g3 o" ?7 w6 u# b- v
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
' r% B( O! J+ s! v; _( V* vtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
a; U8 D; i# A2 c' Othat they can continue to have access to the incentive.3 I' j2 t/ J& o) k6 ]- q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3! U z* n h# {" u& m
How to Get Accepted into a CPA Network( q- q% E5 B( z2 N0 z4 {
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
; L/ d& @. }6 P0 Y4 t6 Cto start looking for networks is Offervault which lists offers and lets you compare payouts across, Z: M+ j' A l9 `. K3 L. D
different networks.
* g+ T4 X; F% u. POnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
& t* F& O9 Z8 `: S5 t1 vapplication and be as specific as possible about your promotion methods. Usually some time after/ ?0 z8 w9 t7 v% `5 Y
receiving your application, the company will call to interview you. The phone interview is a critical) I3 W% c* {4 K* i( g
part of the application process, and most networks will deny your application outright if they can't get
. t6 l. ?0 d4 v5 w; z5 g, v+ h( F: @you on the phone.
: [8 z! ~. {0 u: x4 ]" Y. ?# zOften, the person who does your phone interview will actually become your affiliate manager after
+ ^& E) E5 U/ F+ I, n8 Z- eyou get accepted, so it's a good time to put your best food forward.
/ t8 @2 G7 o! t# m, b9 l9 IYou might not relish at the idea of someone grilling you about your internet marketing methods over
# }( S! J& l+ p2 F7 k6 rthe phone, but trust me, this part is critical. Have answers in mind for the questions:
3 X9 i# u+ B- @/ A4 z+ \4 p% e+ CWhat methods do you use to market offers?
. b; W( Y1 T! y' H" j; bDo you already have a website you will be using?
9 M Z! ^5 e/ X) R) }How much is your advertising budget?5 z. [ @6 B% P/ C
What other networks are you a member of?* u$ H. I7 T4 ^
Who are your affiliate managers at these networks? C, f- X) ~7 z8 q
Do you use social media (Facebook, twitter, etc.) to market offers?
; x) O% T* c; Y. _5 x) AHow much traffic can you drive?, l" e) B# K$ D0 \; k2 G: n0 {8 j3 b* g: D
Do you have a personal recommendation from anyone who is already a member?
! `5 f! l' J8 l5 _! k9 ~Once you provide satisfactory answers to these questions, the network will approve or deny your& o3 p2 A% {" i& A
application. If you get denied, just keep applying or call someone on the phone and try again. Be
+ d+ T+ a5 a! D. V- a( Qpersistent. Also, getting a personal recommendation from someone who is already an active affiliate+ B+ g6 f6 \3 X1 q% b
for the network can be helpful.
3 I8 H# Y* b* iTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
% p1 k3 f2 U. N# VSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
- Q- P, b/ z9 ?9 B2 sowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know" ~9 Q$ w1 |* J
people can open a lot of doors as far as networks are concerned.
/ k% Z" t2 M0 z; `2 V8 Y P- ?After You Join a CPA Network
S* |( g; j3 v* A& qOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
2 N9 I) C# A4 R. Gand make an attempt to get to know them a little bit.5 ?; f( |' x6 |4 d
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
0 J4 I5 N7 R5 L( d% ~weight in gold. Start feeling them out from the start and try to get to know them. Once you get$ u' L L ~& T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
5 ?. w$ f, r2 n1 A# m* H& P) ^/ ?larger, they can really help you with your marketing efforts, scaling campaigns and getting payout0 i9 |' e- P9 N' V, W
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
0 n! m: o8 Z& t0 E& s1 Cemail.& z& s; _2 ~$ N% i
For more helpful info about dealing with affiliate managers, check out:
) f5 {. ?) i0 F e) g. ahttp://ppvplaybook.com/blog/musi ... -affiliate-manager/0 Q l) R$ ~( i6 _2 ?( K9 k
http://www.mrgreen.am/affiliate- ... iate-managers-want/
0 m. k) ]' q+ a, }4 _$ \0 W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
- W. i7 Q1 O" @7 E* @* H% f" ~( v) wSet Up Web Hosting# D: @1 J8 T! [; q; A" K
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
1 d# e* P3 c1 A# B0 \- S* Y' p* Tabout internet hosting. In general, you get what you pay for with hosting. When you use a shared* s- E0 u$ M$ P; _
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with1 g5 B( ^8 H2 Y. F8 F
whoever else is on the same server as you.( t8 F$ T8 d/ i2 t! @# d8 S
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast, M2 e* ]3 v8 G( h2 ?' G5 {; K# s6 A
enough that the visitor can't close the window before your pop up is even shown. You have about 39 [. r: Z6 m. F% h+ L1 k
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.& U& |' S# b- }; U. Y. v1 ?5 j ~7 i8 w
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
C" l4 e7 ]. _house full of roommates (hosting customers).6 ~* {; h$ {$ R+ X7 R/ x& Y
In shared hosting, this is like having roommates where everyone has no specific designated area inside/ ~3 c" x, y, W* f9 L+ S
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
, ~0 i9 ]$ a. v- N7 K% Nfit.
; q6 I" u' f1 Y( S- t3 d! lSay your roommate brings home a large turkey. They will then take up more of the refrigerator than: n' T5 e& n2 Y8 k7 }
the rest of the roommates, by virtue of simply needing more space and resources to accommodate1 r0 [4 B7 s; L( c+ x
their food. Everyone else's food in the house has less space to take advantage of.
3 q M! x1 `$ n' jIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
' K6 A; h6 F3 v9 `any type of hosting this is a bad thing, and especially while running PPV traffic.
- t7 _7 G# u l1 u7 sIn the case of a virtual private server (VPS), everyone in the house has their own designated space
$ M' ^' a; b" Zinside the fridge to put their food, and other roommates can't come into that space. The server is
/ |3 a$ Q& Q8 Hpartitioned, so that each customer can only use a specific amount of resources at any given time.: h3 N; z' j/ W y+ ?
A dedicated server would be like having the whole fridge to yourself. All of the server's resources! e; Z( U1 b2 x* t
belong to you and no one else can use up those resources. This makes it possible to serve much more a4 D$ Q3 S; B3 \
traffic, faster.
' S! {& h1 X0 j4 O& WAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.' T- ?5 `. |3 Q0 d, I+ |
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is3 a5 Z \% h* @4 F# B3 C
here:
1 z4 p6 X/ S9 l2 ?$ Xhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-0 R$ l' U. K ?! U! j: ?- x) _
VPS&highlight=hosting0 N( U" B1 T4 K' t3 r0 }
Dedicated-Hosting-vs Shared-Hosting
! N4 v1 h \4 b7 W. M# ~http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-5 n7 b( g. Q( P& {
Hosting...Your-thoughts
- }8 M- T( q) ~4 I3 d( m, i- Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6 @8 m& E8 z9 j/ ?
Hosting Providers for PPV6 Z& V" Z. w' q! F K6 V5 F
Beyond Hosting
6 o/ U5 v8 h# k2 Z0 Q0 z" v5 ohttp://beyondhosting.net/
; y) @9 M' S7 uWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
+ b! C( P" ]% f5 ]6 ^receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
1 b5 [1 N. R1 o- n8 Ydirect linking with PPV. Also, these guys provide great support.1 a' s8 V3 \- Q: a% @: A; A
Prosper202 Optimized Hosting
2 D Z& R3 B& U/ x0 _1 h9 X' ^! K0 xhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting// t; J* b5 G3 D- t% m+ H
CPVLab Optimized Hosting
3 W6 M( t8 U( M3 u0 V$ y, _http://beyondhosting.net/CPVLab-Hosting/, ]1 [( x6 e. K
Domain Names for PPV
$ _' d* l/ D! tOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
% w1 O! k1 y5 ]8 I- u$ Z6 U, y4 Rwhere you're going to host your tracking software and your landing pages if you decide to make them./ m& x% u2 v, c; Q7 M# [ N. ]
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,# h' |+ I7 p4 a% V
bland one is fine to start with, to host both your landing pages and tracking software. The .com,+ w" E3 }/ [$ x. H5 n. f5 G
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
9 \6 t$ y* E6 Yterm or build a whole website./ A7 a, L3 R6 w- Q. Y3 t
After you buy hosting, a domain and get those all attached to each other, the next step is to install+ ^' L& k$ D6 P6 r; x' f; S
tracking software on your domain. This is really important, because it is necessary to track your) l- [* v5 L! L6 m1 j. V9 E
conversions down to keyword level so that you can optimize your campaigns. Without proper
p: Q; r4 J* Z4 wtracking, it is impossible to know what is working and what isn't.1 c7 K& R* G3 B& K) O; a7 J" O' X
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
# t7 w S5 y4 O# ~& A4 lis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.3 Z7 l, O6 {4 `6 F1 d1 m! {
Prosper202% e7 H9 Y' J4 T/ v. ^
http://prosper.tracking202.com/apps/0 j* f' T' Z/ ^! A4 j U6 E! n' G9 l
CPV Lab
x3 d$ B$ i# X, I' `5 \2 Hhttp://cpvlab.com/
( i: ^, @5 o- _" K' @CPVLab Help Videos- D: A3 ]+ q! k
http://ppvlab.com/oweiw/oiurw/vdm.htm! I9 H+ C( Y2 t2 b
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
4 j* V' ^4 B; ~* \# i! uindustry standard.. P3 _6 r9 B. t8 Y; p/ T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
, u/ d4 N8 ?: c/ ]% h) m, x0 bCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
n4 n9 Y! f/ W2 _0 wgood support if you have problems with your installation.' f$ i" L) C) Q
Tracking 202
8 P4 ]1 a0 z ?8 h! WTracking 202 is the hosted version of Prosper202. You can create a free account and then build your# l' }- b- k1 t" q- S- j
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user1 M0 n7 `# o3 b' |1 x5 L7 g
area.' f4 b) b" i# I2 S# [! H& Q
If you choose this option, keep in mind that your tracking software, one of the most important parts of5 A* r- |$ e7 V5 E
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
# H2 d. R; ?4 B( Ointerface, and their hosting.
2 w8 n" Y e3 ~& q" PAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords4 G3 X, ]- ^2 Z: c! D5 ? C% B5 t
and targets which you are bidding on. Leaving this up to chance in order to save money could9 g, a' t$ v {! [) T
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
# @! ?4 F" g7 A: i" Uwere using.
' Z, X- a. S" }; o. @6 I ^Choose An Offer2 g2 |/ ~1 ~' V' y% z
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.2 j, ?$ K; W. s2 t% H
Lesson on Offer Selection! O0 ?! G3 d E) Z+ s) i
http://www.ppvplaybook.com/forum ... on-Selecting-Offers. v. K9 P' `. E6 m
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
! B) f( q; V$ Q4 aTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
0 |& N0 \/ I7 L3 [0 t# oLeadImpact as the traffic source.& Y- {" ^, D/ V
Now the best way to learn how to put all of this together is to just get started. For some variation in
0 c/ s/ x7 Z [0 v1 K9 f# Zthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
2 w4 B w7 m: U; Q& Bcampaign.+ F, o, z7 s2 L$ I, f2 R0 f
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
' g7 T7 u# P, L6 \; Q, h4 r1 spage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says4 k8 r; I: r2 K+ Z$ H. S6 g' Q
that all traffic is accepted.- F0 _- c9 T8 T8 \7 L& V0 K( [
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.- |) h5 {# q; k$ Z, a
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
' ^" ^5 ]* U# I) fget creatives like banners or images specifically for the offer.
2 t, G& I# V5 v2 [2 L' J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8: j8 f% S( y. G% F
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can5 h5 x0 `. C0 q/ e* C) K
track my keywords. Without doing this, it isn't possible to see what's converting.
1 [1 U w- F) s' n4 d; Q. YIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
5 n U# H/ \* u5 l/ b1 f! N" T$ R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
8 N" G- p6 o, _7 U) dIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the3 o( g( b+ u" J" `' s. W
bottom of the page:
1 V6 I! C3 ^5 F8 C6 A4 N8 |6 C ONext, I have to cut and paste this pixel into my offer at Ads4Dough.. y& r9 y( f+ n. a% t) Q3 l+ |1 H
Click on the offer → pixels → Add a new pixel and this comes up:
0 T1 x6 _: ^0 O1 ?$ EMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
% v3 r( s" c0 J* d% W5 U! Jfrom your software into the box that says 'Enter URL of image to load'.* V. G G" ~+ C7 V, p/ t' P
Once you do this, it should look like this:$ }: o1 o$ H$ s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
2 o/ h2 B; I4 b- e/ DClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:4 M% ]. Q7 i4 A+ ~, ^
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either. K. Z' r$ B6 s6 A- Y- @
Prosper or CPVLab.
& p4 ]8 J, a( C2 B/ s& v9 t) A* u* K, d$ l7 f
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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