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PPV GUIDE [PPV新手入门][28页]$ }, K) p9 D- Z- r# _; O
详细的请下载电子书！
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. p& M& K& L# i j- D" P$ o: V( D" v2 D' c( S7 Z$ G& Z8 U
Newbie Guide" u1 j# E' b& @' Y
PPVPlaybook.com
4 H3 V3 ~, L/ r0 z, }" @7 hTracy Shaffer3 j' }6 ~9 C% M0 K
David Ford
/ N- \8 m" A* i. G( `; R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1( Q8 G! v+ b* {2 U7 Z" B
Getting Your Mind Right to Start Affiliate Marketing9 l8 h7 A; T/ O. j
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an( j6 U, v4 D2 V2 h* z) D
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where, g, ?7 J- R; Y1 i1 r1 h5 J+ R
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing% j- W* t9 C( \
with any success, these claims are laughable and far from the truth." b M. I4 C! W+ p' N
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash' t i0 D$ U/ C2 ^/ h, ]
flow management. The main benefits are the low barrier to entry compared to other businesses, and
) t: ]3 J, M3 p; {the ability for a marketer to be a one person shop and make an incredible amount of money with low/ \, Z$ d: M \( r1 E
overhead.
% h2 S$ T# ^ b: a1 dThe winners in this business are the ones with persistence when nothing works, who know there's
1 R: i! ~& n9 `1 @plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.# I3 Y# ~7 u8 }! D) z5 z- p
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
1 v' |5 E9 L" G2 E8 S' @& Jstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
. i4 s Y4 ]% e- V4 x, QMost of these things happen suddenly and without warning, and they all contribute to the amazing {! y8 ? Q% }5 p. x. h
learning experience available to anyone with a few hundred bucks and the ability to open an1 I! `1 K+ L0 x3 [0 ^2 J
advertising account.' Y- p! u+ Q j1 ?% C
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
/ z! H" w. K+ G& K: W5 Qwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet+ d j" B% C' f) c
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,# |/ m! y! [$ m+ B& W- B* z( a
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
* Q& |- m. d/ f9 g2 ~6 `4 XWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you' h; ]( ]& n7 ^" P1 ]; R
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
& @: [( F& T1 P4 M1 q- e% B: sstarted building.$ ?; ?; p+ E3 X
Things you need to get started:$ t; q" p& K y' _3 j: b5 `* ~
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
: y5 h4 [+ @& c( f- t2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
6 P/ v$ a& Q) ~; v4 A3 c3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic): o/ A( A' h( z H9 q% A" F) N
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
# m k! |7 f' x! J9 ?3 t. b4 m1 y$ x2 aThis guide describes from start to finish, how to get started in affiliate marketing by running traffic$ U2 Y0 q# i! c6 h2 w. m
with PPV.$ y! Z% w; x1 W; d# d3 y
Basic Getting Started Definitions3 C: J1 ~$ a- {# N |- {4 \
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
6 _ t5 x- z: Taffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main# H8 B0 ^" R- W; ?# A& K0 a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2/ ~! N' d8 q9 Q! I* ^' h
types off affiliate networks are cost per sale (CPS) and cost per action (CPA). G" @- g/ Z+ h
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
$ Q) ^) E5 Z9 f+ k- hreceives a commission on that product. An example would be the Amazon.com Associates program,3 u1 v- p9 E1 y9 j- w9 g/ R4 P
Comission Junction or Clickbank.4 B0 a' m7 K4 l8 C! s2 l5 E; w
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes& j5 q P. }( n2 j# U m- L
an action like filling out a form, submitting their email address, signing up for a service or sometimes
( W i+ b9 k9 l. I* K8 V! ^& {( Qbuying a product. An example would be Ads4Dough or Neverblue.7 d# H& Z* [+ Y
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
# a1 S, ]% \1 O, M( K I9 x: r4 F# V$ Iaccount, getting the affiliate approved for offers, bumping payouts and just about everything else8 J5 s. q7 c9 {6 Z
related to an affiliate's account at the network. Having a good relationship with your affiliate manager. m0 t/ Y# d* }& h4 Y
right from the start can really help you.) u2 C5 i# M! L. I
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
7 g3 h7 a$ S5 ]! zin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
% F5 X6 n/ a% p5 `" m: v% ^% _view, starting anywhere from .01 or .015.
5 r" D3 g& H. Q" p# @2 T& a* Z6 OIn order to use this type of internet traffic, the affiliate can sign up with a number of different
+ U5 O. p9 c* l7 k5 b: tcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,) y1 Q F" W- w5 \* f F
MediaTraffic, and AdOn Network.& T$ l; X5 F6 A. _& E, O( T
Don't popups get blocked by pop blocker software?
! C& u2 Y Y# q3 C* y+ F3 p" `No. Popups are served in a new browser window as if the visitor had opened the new window4 H3 T1 K9 s3 R: M+ l, v6 M9 O% M
themselves.. r* _& y M# P$ }; j
How many popups get served to the visitor?
1 W/ p9 B9 Q& |0 O' XThe number of popups served varies depending on the PPV network. Some pop more frequently6 [- }: L6 w3 t
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by+ E8 \, c. L6 T) U6 i: j5 c! d
serving this kind of advertising, so they have to toe the line between keeping their software* A% i% T: q; Q. y* t( X3 U
downloaded and still making a profit.
7 p; n: H1 E# F# @) SIsn't this type of software bad? Why would anyone keep it on their computer?
0 |3 d4 S' I2 vNo, this type of software doesn't harm the user's computer.1 L. |7 q, R& C& K4 K
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
5 _5 w* J$ C# i8 Qtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
' B5 g) g& h4 F6 b$ S! hthat they can continue to have access to the incentive.; y5 S& w5 I# t! H4 q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3 @9 _% L! y# E+ J' S' k
How to Get Accepted into a CPA Network
) p8 W) w" b7 xIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
8 D# n! h0 g5 G5 r1 k( F9 O, v8 P2 Sto start looking for networks is Offervault which lists offers and lets you compare payouts across1 ~2 y# w8 |/ G+ n+ _& Y
different networks.
3 R7 C0 ]) a$ K L/ k% ^Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
J: @9 Q# ^1 \) japplication and be as specific as possible about your promotion methods. Usually some time after
: V1 l7 G2 p7 R' v; z9 i1 }receiving your application, the company will call to interview you. The phone interview is a critical% b; j ^8 T; O! z, X( j
part of the application process, and most networks will deny your application outright if they can't get0 |1 J6 W& I* c: U3 h
you on the phone.! n1 s: }: X$ e3 {# B
Often, the person who does your phone interview will actually become your affiliate manager after
0 }8 V6 h4 X& dyou get accepted, so it's a good time to put your best food forward.
$ g; x/ I- u' y( pYou might not relish at the idea of someone grilling you about your internet marketing methods over) P/ I* X* r5 }! f4 r1 c9 k# [0 b
the phone, but trust me, this part is critical. Have answers in mind for the questions:3 y0 n) K# x7 R7 g0 E
What methods do you use to market offers?
8 }' A5 V; I$ t& f0 ]3 s K' k0 ?Do you already have a website you will be using?
& ]8 f6 p" m* e8 Q2 r' x6 }How much is your advertising budget?- y1 {- ]# L* c2 z" G$ ?; |
What other networks are you a member of?! \0 C/ i, B# O0 l( j
Who are your affiliate managers at these networks?/ E) X. v. J& G
Do you use social media (Facebook, twitter, etc.) to market offers?8 B% r6 D* H" a. `+ `! q
How much traffic can you drive?* a0 O4 A0 h& h& C5 E) J( O1 v, `
Do you have a personal recommendation from anyone who is already a member?
; k8 G! D B. _( X- m' tOnce you provide satisfactory answers to these questions, the network will approve or deny your2 U/ H- s1 u) k7 H% j) W: {+ v( z L
application. If you get denied, just keep applying or call someone on the phone and try again. Be
+ h5 {/ R. J0 H. E/ Y: epersistent. Also, getting a personal recommendation from someone who is already an active affiliate
0 ?) y( T/ ]/ V- ufor the network can be helpful.
7 o2 l6 e; _7 r0 YTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
1 o% `; Q% M8 F+ V% h- Y. G, V o6 kSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network' j( P: V3 s( t
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know6 Z- O; B* O: v% }2 P
people can open a lot of doors as far as networks are concerned.
6 T' P% c; O& c( HAfter You Join a CPA Network' Y6 C+ m1 j1 E2 E ?! R5 `3 s
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
- v1 ~& e. I" u2 yand make an attempt to get to know them a little bit.& U5 }& Z4 }" `) d
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
8 I- V9 { z, j3 h9 p) F( b: l/ gweight in gold. Start feeling them out from the start and try to get to know them. Once you get
6 l2 a7 k; D% n# Q: N: Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
& Y# c' H/ |% ylarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
8 i) d$ b8 v& O: W( Xbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
& x: ?' a0 T$ x semail.
: w0 P' c' ^, e6 hFor more helpful info about dealing with affiliate managers, check out:
/ ^- P# h- n7 r/ N0 ^+ i0 J8 Ohttp://ppvplaybook.com/blog/musi ... -affiliate-manager/% |% X2 T5 b+ a/ y: x1 ?6 x
http://www.mrgreen.am/affiliate- ... iate-managers-want/
& [2 D3 b) S& f) D+ I1 n K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
8 }* a3 F" {- D5 ~8 oSet Up Web Hosting+ H7 u1 m* u. z; [0 @4 z3 H
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said& Y) u/ U1 O. q i/ c# G
about internet hosting. In general, you get what you pay for with hosting. When you use a shared5 {. _5 Q6 v# C! Q- d% J
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
4 e8 g0 {! I" Y. O% F7 r2 Lwhoever else is on the same server as you.
/ t3 I% c8 I; ISpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast/ B; N' g @: h6 O, E
enough that the visitor can't close the window before your pop up is even shown. You have about 3
* O) _1 I9 m4 w4 l8 Jseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.5 u4 l0 | t1 O
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
) x: U% J6 ?. Q, F& r/ Fhouse full of roommates (hosting customers).
U) Q! p. }8 wIn shared hosting, this is like having roommates where everyone has no specific designated area inside3 ~' G8 J+ X2 q) V# l
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
7 r0 b5 X3 m9 R+ R" bfit." s5 A9 w0 P0 o, G8 P
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than3 K4 M0 W M" D F G8 \" F
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
) _- n& m7 \' F, ntheir food. Everyone else's food in the house has less space to take advantage of., B5 T, y; ^7 a. ]
If you have less server resources to take advantage of, your ability to serve popups will slow down. For0 K! ?3 c5 Y8 ]% L
any type of hosting this is a bad thing, and especially while running PPV traffic.
6 J# v, y/ X- \ G1 ~2 QIn the case of a virtual private server (VPS), everyone in the house has their own designated space
2 g, s& k5 r1 ]inside the fridge to put their food, and other roommates can't come into that space. The server is
" W, j/ T) A+ Q# Opartitioned, so that each customer can only use a specific amount of resources at any given time.
( d+ d8 q1 {# J2 N5 @A dedicated server would be like having the whole fridge to yourself. All of the server's resources
. t7 W% \: Y6 g* i0 P% F7 nbelong to you and no one else can use up those resources. This makes it possible to serve much more" E4 k8 q5 y1 R2 f/ p; [% z
traffic, faster.
1 Z0 _9 u4 A' t1 g6 K0 DAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
% {/ l3 Q7 {0 A. v* [# AAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
2 n. I# Q1 h, v* \8 s( I& l4 {here:) n7 Y$ q1 @' c
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-5 ]8 ^2 P( O1 D7 w$ I( e
VPS&highlight=hosting$ m% ?. w' M* ]1 v, Z; V/ Q
Dedicated-Hosting-vs Shared-Hosting
8 o5 S7 i% _" F' Z+ |http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
9 d; L1 Z+ [+ ]' [. F/ q% bHosting...Your-thoughts' X# v0 r$ Q! Q% R3 D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
- N: \* F2 T5 Y! VHosting Providers for PPV# X1 P* x& `3 ^2 Y$ _) @# C1 h
Beyond Hosting$ o% b B- [% F$ X7 t8 z
http://beyondhosting.net/
1 E: E0 R) [. [4 O$ `With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment) }6 s) h2 H @/ J# E& O% J. V! N
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
- y F, j, [0 Ldirect linking with PPV. Also, these guys provide great support.
1 r v9 b7 _; t5 \( |Prosper202 Optimized Hosting" G' J. E/ V+ t2 Z4 v
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
3 q5 z7 L& N' B0 L7 o9 o' nCPVLab Optimized Hosting
u- K6 i# ~; [6 Chttp://beyondhosting.net/CPVLab-Hosting/( h. e7 m* Q; S$ _9 s
Domain Names for PPV
$ v2 ^# t8 Q# t( p) i2 t: |Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is5 c- J) E- U1 L5 ]4 ?( n
where you're going to host your tracking software and your landing pages if you decide to make them.
# K6 x) X8 F9 c1 xOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
1 i3 ?% { k- R$ z$ s2 q+ p" Vbland one is fine to start with, to host both your landing pages and tracking software. The .com,
: f4 f. U& ~- A; t3 `6 P.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
4 e# x+ k8 q" Y8 W3 Nterm or build a whole website.
7 ]# f! L# Y1 a+ @After you buy hosting, a domain and get those all attached to each other, the next step is to install) O( Q) P0 z# W4 \
tracking software on your domain. This is really important, because it is necessary to track your1 n% M5 y' |" J9 K7 V5 [3 F N" o
conversions down to keyword level so that you can optimize your campaigns. Without proper
4 o: }+ o+ u% ~3 l) [3 S Stracking, it is impossible to know what is working and what isn't.& e6 ^- V/ w h- h; }! F1 [
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
7 g9 D* Z3 G3 k/ E+ {is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.3 B8 h q2 D; s8 Y
Prosper202
6 e, L+ X, w4 D& Ohttp://prosper.tracking202.com/apps/; W: j* O# B6 R/ M% U/ @
CPV Lab& \6 p. D0 X: n- p0 L& T3 I1 m; `
http://cpvlab.com/% V5 ] j' S. r. m
CPVLab Help Videos
1 ]. ?4 f4 S& I! ?( _. phttp://ppvlab.com/oweiw/oiurw/vdm.htm/ Y% q4 g6 g4 M: K5 K6 g5 ~
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
3 t, p0 c' w, iindustry standard.0 W7 A) T1 ~( y* _7 Z7 f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7& e/ ^5 s7 Q! ^# \1 i& N
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from8 T; u; U3 Y' \$ n: E9 C8 {8 c
good support if you have problems with your installation.
" b- P" C' q1 a7 U, qTracking 202
0 B2 s7 f/ M3 S+ \( f. BTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
+ f( J" \, g: g2 v, t0 g. dcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user0 a, I# E$ O2 T* J# ?" x8 n# ^
area.. A) D" L0 i) o5 s3 H$ d; g
If you choose this option, keep in mind that your tracking software, one of the most important parts of
4 U; Z) B. |. T3 G7 `5 h7 H3 iyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
+ r \7 Z7 L4 [. G7 x! s. dinterface, and their hosting.8 z9 m& E4 \, h2 v
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords& t% T H* d* M: ^* E
and targets which you are bidding on. Leaving this up to chance in order to save money could3 T3 _2 D# n3 u' V$ V) M
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
% s0 E2 G8 [7 mwere using.
0 A+ t2 o3 }" }! d( g$ gChoose An Offer
7 n9 E4 e: @+ X5 e) vNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.+ C6 o( O! q8 z! |
Lesson on Offer Selection% K- D7 |% n2 o g5 m: S) P
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
- ?9 d! a& a( n: ~) L) BIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
; W" e" J) f* }/ h; U$ C! E: j ZTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using; O R0 Y: W% B% V) y; A% F
LeadImpact as the traffic source.
) Q/ K/ \% U- Z9 P0 ANow the best way to learn how to put all of this together is to just get started. For some variation in
; S: a; `% d+ m) `% qthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
! e# p6 \' u) s) L* m/ R. p* Icampaign.8 ~. X( o9 s1 M, _# E
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
o! |. q, @* R% c3 @! t4 Wpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
0 f/ z/ Z' z# i8 e) [! u. y8 r2 dthat all traffic is accepted.# v$ ?+ ^ g: X, g0 Z
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
0 O% j X4 c# L! {3 ?; B) R2 hThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can M2 @: U. [5 } r5 |1 n% g
get creatives like banners or images specifically for the offer.
) f2 B) b, v( T; U+ l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
3 A8 K' T2 T1 y5 J: ZBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
! F6 d h. _. h9 n" n4 K3 \track my keywords. Without doing this, it isn't possible to see what's converting., J4 V# i5 H) b+ G: l& o
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:2 X9 o0 I4 p. x5 o6 [$ C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 96 w% R0 D% x3 ]: G& ]
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
& N! T' i4 g5 N$ F3 X0 z' h+ ]# ubottom of the page:
+ @) \% r) f7 l, T. g6 |+ HNext, I have to cut and paste this pixel into my offer at Ads4Dough.; ^7 n3 }4 }7 `2 l
Click on the offer → pixels → Add a new pixel and this comes up:! x% i+ e3 U8 Q
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL( N0 `, K& C# y) t2 P
from your software into the box that says 'Enter URL of image to load'.' _; w$ z8 O& _/ G
Once you do this, it should look like this:
) V, ~" m Y% |* O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
% u3 M% F% l/ n% u1 t+ s! _! `Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
: k- h4 w3 D7 H* T) cNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either' O: Z' r& q9 n9 m ^+ i& }
Prosper or CPVLab.5 i; }( Y8 T5 g4 s0 p
, ~- Z; o8 R# ?1 C8 q, o9 m
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发表于 2012-12-27 18:47:17
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