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PPV GUIDE [PPV新手入门][28页]) H; Y6 ~ P" x1 a3 w
详细的请下载电子书！+ N% S6 j5 e& d" I
0 q( u; G) ?" u' D' q. d# u
9 q0 b, j: t' {; p( I
Newbie Guide# T7 z: T& y# D& D+ B
PPVPlaybook.com
7 W' B, v; t' o0 d9 i8 |3 pTracy Shaffer2 W2 r# \0 b+ z/ j; b
David Ford; O8 h6 k- U1 d8 z, }7 }' r" _) X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 19 h% M) H6 P& o& [
Getting Your Mind Right to Start Affiliate Marketing2 e8 l6 ]) y9 {" d3 p5 ~7 v
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
* f0 ]: s$ p! p; l4 a6 O( fever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
2 `' F5 w3 U! q. m+ Vyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
6 M: L! T1 J* h; Zwith any success, these claims are laughable and far from the truth.
0 X Q3 ` l) a$ d t$ _% NAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
5 B& U& J4 ]" T- \4 V1 h9 ^! W6 wflow management. The main benefits are the low barrier to entry compared to other businesses, and5 ^: Y' B* K H3 A5 ~) D
the ability for a marketer to be a one person shop and make an incredible amount of money with low
9 t5 c) U% { g z x moverhead.
( _) w; N5 Y& Z- p/ _: t( @. bThe winners in this business are the ones with persistence when nothing works, who know there's
* l/ b9 p- s7 B# o* D2 Lplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.; u- D6 A* Z9 ?* S
The cold hard reality is this: virtually everything in the space is changeable, what worked today can0 b" d- U6 `" B' L& O9 |
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
1 Q( ~) b# P0 M( }/ UMost of these things happen suddenly and without warning, and they all contribute to the amazing
/ ]5 k+ w3 A5 plearning experience available to anyone with a few hundred bucks and the ability to open an
# ^/ H* A- Z1 j* Q3 |+ fadvertising account.
) o0 _/ `+ p( z# ^0 A! BYour competitors are willing to work at this around the clock. This isn't a push button, instant business. H1 S. a3 L& I+ Y; V+ F. I
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet; ]# g& Y( ^# [& i$ K
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
- y$ w+ S7 `5 htrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.* H5 m. U( y4 Z% A
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you1 a5 h- w, P( I' R! z. a
started building PPV campaigns right away from start to finish. With that said, time to jump in and get; ]- e& P3 Y2 `2 {8 D
started building.' E: y; f: C) d% u" Z# t
Things you need to get started:4 Z, F. P% K; z( F6 W8 h
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)! P+ m: ~& R. @
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
/ ?% h4 \+ |& m% v7 @) s3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
+ l$ E8 \4 u4 g& v4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
0 G, @5 e$ a5 k0 a) Z0 A& U3 ]4 PThis guide describes from start to finish, how to get started in affiliate marketing by running traffic( t# ], h2 J; C8 l
with PPV.
7 G$ j* p+ V1 CBasic Getting Started Definitions
, T, @7 O* G! I, ^& \, IAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
- V/ o8 R+ D/ [' [. Laffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main0 D& Y, V4 p$ e- u5 K7 s7 g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
6 Y" q, u' y$ M. m8 gtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).. R1 v% J$ N# h6 n; Q
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate* R; J( C" k0 c; t+ J& a0 k) Q3 y% s
receives a commission on that product. An example would be the Amazon.com Associates program,- i6 `) Z. q- V0 o1 _
Comission Junction or Clickbank.$ \) X. {0 M" E' ]0 M5 p4 j( g
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
: ?' T- \; w% [8 b9 C8 ?- Ian action like filling out a form, submitting their email address, signing up for a service or sometimes, U: ~- P# }2 N! M% @
buying a product. An example would be Ads4Dough or Neverblue.
3 e9 @6 J( o1 \Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
+ y5 e g/ d2 ~) d. q* h' haccount, getting the affiliate approved for offers, bumping payouts and just about everything else6 J. e `, M% `. v( v
related to an affiliate's account at the network. Having a good relationship with your affiliate manager9 q. i3 y8 f/ d3 e7 U2 V
right from the start can really help you.
5 Q. B/ M) w' a8 G& jPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
5 x. x! ?6 z% H M; xin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
- ~' z8 E2 ^; x- y4 ?6 X P: cview, starting anywhere from .01 or .015.' Z( \" ^, \5 u
In order to use this type of internet traffic, the affiliate can sign up with a number of different' U( G, N- `" D/ B( Z9 Y* ?
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
$ X3 [% `; v; W, v6 R5 E7 KMediaTraffic, and AdOn Network.
]& g4 y& i( x' K7 QDon't popups get blocked by pop blocker software?
5 ?5 t; l& N1 e! K' R0 TNo. Popups are served in a new browser window as if the visitor had opened the new window
4 G7 c) R! _" f" N6 Dthemselves.
: Z5 l ]1 s+ S% m* L0 e, MHow many popups get served to the visitor?) D6 U- j+ T M( K% b
The number of popups served varies depending on the PPV network. Some pop more frequently% [. B- j# v: Y7 v- B
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
) p I8 V- ?8 m9 O' ~4 q7 h! G* zserving this kind of advertising, so they have to toe the line between keeping their software
0 r: }* U3 d9 _5 i6 Edownloaded and still making a profit./ E* X$ v0 \3 G% n! h M; i
Isn't this type of software bad? Why would anyone keep it on their computer?0 P" c+ `' d/ H, i* u* P1 J
No, this type of software doesn't harm the user's computer.
9 R, ]3 R+ S7 M8 BCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
) U/ k8 m% X- X$ C* k0 b6 dtoolbars or videos to place the software on their computer. The visitor keeps the software in place so0 ^ t7 T7 U, K" g5 R
that they can continue to have access to the incentive.
$ |. O9 z. F9 K! S) p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
0 |4 v" W5 |+ t& x9 A- EHow to Get Accepted into a CPA Network
) q0 k- j" R% h7 p5 k! HIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
) b! s& J" `4 M T6 u% U! U5 eto start looking for networks is Offervault which lists offers and lets you compare payouts across
; x7 a$ u+ z& s# U2 q. C- e/ s7 Gdifferent networks.
9 x9 b' e' E; ^& L4 _0 B$ lOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
' G' l; [ `& i) X% zapplication and be as specific as possible about your promotion methods. Usually some time after- p$ m: j D2 g0 w8 F4 S; ?
receiving your application, the company will call to interview you. The phone interview is a critical
/ d% x7 e6 ]/ V# lpart of the application process, and most networks will deny your application outright if they can't get
" N: I% r& n3 U- x, q9 f7 x+ i, cyou on the phone.3 ~7 z3 Z& Z" r: K# \0 E8 s! R
Often, the person who does your phone interview will actually become your affiliate manager after
0 `( r' e3 m5 T" m" I5 a7 e5 Z/ ]you get accepted, so it's a good time to put your best food forward.
/ x% k; I2 r; vYou might not relish at the idea of someone grilling you about your internet marketing methods over
5 a: e0 @$ o! i: U0 s6 Dthe phone, but trust me, this part is critical. Have answers in mind for the questions:! q9 g% ~, s& }& q
What methods do you use to market offers?9 q; n; M, n( `% [/ q
Do you already have a website you will be using?
. b& `5 F) U! i- HHow much is your advertising budget?" @8 ?, k# ?* j1 `9 u" J
What other networks are you a member of?
3 A5 n: Y4 g j7 M. bWho are your affiliate managers at these networks?
4 j/ I8 ~; J5 g( P, S. JDo you use social media (Facebook, twitter, etc.) to market offers?
% y/ i4 r3 m1 H6 Q! \How much traffic can you drive?
' H- X% }# p$ j. yDo you have a personal recommendation from anyone who is already a member?
4 s, X2 W0 f; i9 D) _' u3 h4 C, yOnce you provide satisfactory answers to these questions, the network will approve or deny your
% j/ z* e2 V* y2 p- E" \application. If you get denied, just keep applying or call someone on the phone and try again. Be( m! X) L" d* i+ T6 Z! n/ m. m
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
" j0 Y- Q. R$ k$ _8 Mfor the network can be helpful.1 z6 P, W' i; A* b
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
/ Q S; [8 R* h; _% _Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
6 z" t& ^: i- [- e8 {owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
# z) o2 z# |/ l. |& x0 {# Speople can open a lot of doors as far as networks are concerned.3 y2 H' |# u2 F/ H
After You Join a CPA Network% R# Z6 ]6 f( S9 c) i% w, S
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager; O! |8 |' [% e0 V& O5 v
and make an attempt to get to know them a little bit.
: ~, `5 v% Q& b, `Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
0 l5 i+ ~3 r0 _; k2 F* [1 Gweight in gold. Start feeling them out from the start and try to get to know them. Once you get
; W7 B/ L0 w, I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
2 E8 b" T/ M! M3 o# ilarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
3 u% n" c6 ~& }' gbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus% J: |4 a' j7 X3 d& M0 _1 T
email.
3 e2 F0 O2 a8 P9 w6 @ f0 D* ]For more helpful info about dealing with affiliate managers, check out:$ P/ b- [- ]0 k! C- U
http://ppvplaybook.com/blog/musi ... -affiliate-manager/4 J- ^% Y/ z- U0 v% {0 B l( X
http://www.mrgreen.am/affiliate- ... iate-managers-want/
; U q$ @6 d+ d& q( A+ k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
- ?* F/ n. L+ ISet Up Web Hosting7 x; G) \* r9 U. W3 X, T
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said5 z+ B8 p3 n! S( y1 [5 O w: p
about internet hosting. In general, you get what you pay for with hosting. When you use a shared& a% L+ H" @1 O# I, g3 E0 I- p4 c
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with' W9 F. g$ P2 N& ` ~, j0 ^1 r. W4 a" B. V
whoever else is on the same server as you.
- W* G% U2 r; v$ u& V% `4 G* rSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast7 I- ~( G/ ^0 c; C% i4 i/ b
enough that the visitor can't close the window before your pop up is even shown. You have about 3
; s( ?4 J# y' O% O0 vseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.( D) t% J) J' \0 Z% Y
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a+ k- l2 d4 U! g; d
house full of roommates (hosting customers).
* i/ \" M- ?+ M8 o7 R% v$ I2 \, dIn shared hosting, this is like having roommates where everyone has no specific designated area inside- I5 J, G0 C0 x; C
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
5 |& _+ i8 A( {8 z) c0 Qfit.$ J/ x" ~$ f0 S7 c6 k: F
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than. @' Q% r: U4 y* [' ?; ^$ C
the rest of the roommates, by virtue of simply needing more space and resources to accommodate8 z- F2 [% M4 S
their food. Everyone else's food in the house has less space to take advantage of.
s+ K- o2 W9 |$ H0 i& xIf you have less server resources to take advantage of, your ability to serve popups will slow down. For* k1 v% G6 x' f' N! a
any type of hosting this is a bad thing, and especially while running PPV traffic., i8 f7 N2 g; M+ t7 w
In the case of a virtual private server (VPS), everyone in the house has their own designated space
% E9 i; w0 @3 ]0 cinside the fridge to put their food, and other roommates can't come into that space. The server is' ~! Z7 X4 z7 ?/ U3 {' A
partitioned, so that each customer can only use a specific amount of resources at any given time.
$ c+ ?. F" ^' ]# `& Z/ Z5 F6 y( pA dedicated server would be like having the whole fridge to yourself. All of the server's resources
: m) K; {" s5 E# @belong to you and no one else can use up those resources. This makes it possible to serve much more0 w" i D. k5 a2 @, R
traffic, faster.
2 g. X, f* d8 L# |, T5 v! A# k( T( `At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.( [0 k/ v2 A# Z1 u C9 w
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is4 s9 Z. s0 F6 A' V
here:
) V2 X$ ` x8 K0 phttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-3 ?1 c% ^0 o. b0 t) d0 L6 N2 g# c
VPS&highlight=hosting& f0 a4 c- M) e6 f A& U$ F$ i$ q1 X
Dedicated-Hosting-vs Shared-Hosting. _/ n1 `9 `" f! i# b# N! A+ X
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-/ d" B; i5 U: I/ i1 |9 L5 c
Hosting...Your-thoughts9 g# _9 g) S# a7 ^. t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
. ?* Q5 C0 N8 |; U0 f/ kHosting Providers for PPV
& S5 J8 H3 ~6 t) ~/ I5 s7 vBeyond Hosting
( f3 f5 Q( D/ F5 Thttp://beyondhosting.net/
7 L+ Q5 w" o+ W. {With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment+ z5 S- q- U" T; ~$ q0 x* N
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when( p; f) K, I/ r' p
direct linking with PPV. Also, these guys provide great support.
$ v$ F& ?6 E" M8 k% T8 ]Prosper202 Optimized Hosting- L: J$ I$ u# k7 f$ c
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
1 }! ]2 \* k9 y% M3 `2 ICPVLab Optimized Hosting
D3 a% m/ F% c+ t+ L" N* F; S/ k3 Lhttp://beyondhosting.net/CPVLab-Hosting/+ |1 [7 V- M/ A6 M9 U _
Domain Names for PPV
+ C1 W0 W7 [7 b- mOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
6 J+ F) D9 i7 u% r g; [3 F) Jwhere you're going to host your tracking software and your landing pages if you decide to make them.
; U O+ X) y- ^4 z- W2 b2 cOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
/ {% b& F& V7 H q1 R$ P# F. nbland one is fine to start with, to host both your landing pages and tracking software. The .com,
5 G; q; }' S$ v; E9 \9 R0 P.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
. J2 e5 D4 [5 V6 t! xterm or build a whole website.* F, c# M5 B/ u5 p' P
After you buy hosting, a domain and get those all attached to each other, the next step is to install/ {( Y1 ]/ n* ?) T( ?$ ?, J
tracking software on your domain. This is really important, because it is necessary to track your$ p; _6 c) C; V
conversions down to keyword level so that you can optimize your campaigns. Without proper" b$ M1 x! v; b
tracking, it is impossible to know what is working and what isn't.8 f$ a" A& Y/ t8 p9 x; S' R
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software/ X9 D3 x( J% e& m9 g( A
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
3 r1 }5 M" M2 |5 r7 c3 A Z% XProsper202
0 [- p% o4 O$ r; G$ |http://prosper.tracking202.com/apps/
3 E+ [, n" n4 j+ f5 g ^" }6 O" YCPV Lab
; r/ |( N( Z; jhttp://cpvlab.com/
0 [8 v& X6 B. p) J# z7 z, bCPVLab Help Videos! ~1 i' F. w1 R% h
http://ppvlab.com/oweiw/oiurw/vdm.htm+ _' w; v; D+ s* V/ q) i) ?: d
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
" s2 Y. G, O4 f; Q( [* cindustry standard.. C" C6 |* T, z6 V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7( b: N$ b" j8 R' F" m; b
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from( l/ m, A! `6 C P& l
good support if you have problems with your installation.
9 I# ]& M8 O; W9 ?' F1 m8 ~! hTracking 202
5 f6 v+ j) @ x; z* a& [' oTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
4 A4 J4 J' Z, p9 e5 s8 L' O: l( X- mcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user% N2 P1 |! Y( \; T, Q0 p" ^
area.$ i3 A1 t$ ^; B
If you choose this option, keep in mind that your tracking software, one of the most important parts of
; o; q& T" j9 T0 \8 {; [( p" {your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202% D' j9 u/ B# ?, P- U/ D5 K- d+ C* e
interface, and their hosting.
# v" L2 n5 |8 e0 [9 WAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
. _! b8 p$ j- v$ ~2 [. \) Eand targets which you are bidding on. Leaving this up to chance in order to save money could/ E. n9 T8 y7 t# Y6 e& X
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
% j# D4 m2 \) B+ G0 Twere using.- I* h' t6 M+ q* L
Choose An Offer; {& n# f' h: n. e [$ W8 q
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
. s/ l- @' k8 S$ o& tLesson on Offer Selection1 J" K9 N* `, J ^' r9 D* W
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
7 q. n! _6 a, wIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
) v$ |0 i2 }, Y. X/ o7 fTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using. \4 w. F* {, M8 M- H* Y
LeadImpact as the traffic source.& }$ E. V* W1 [+ s8 q
Now the best way to learn how to put all of this together is to just get started. For some variation in
0 i# i- Y6 W- Q% E1 J, rthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked7 G6 S! s& F2 r: E0 V
campaign.( ~5 P: c! A+ k' Z
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first8 \( W% G8 l* T0 [0 }
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says3 r( [; ~8 I( M" D, z
that all traffic is accepted.! {. @2 k4 ~3 J- |- N1 ]" L; q( r/ C
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
# y5 X0 `( J8 U$ x* L; xThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can8 k$ z' x9 H+ j: Z, } ?
get creatives like banners or images specifically for the offer.
5 Y. h% i5 R- b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
( D, S0 N& u- h) FBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can2 [; v8 @2 ~) ~$ Y0 D
track my keywords. Without doing this, it isn't possible to see what's converting.3 P6 @6 o: T! q1 b) G% y5 i
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:7 p6 K9 r5 u' ]' m7 K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9# j/ `- |/ k7 T
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the7 ~0 k/ i% @) k5 R3 G' f" G$ j
bottom of the page:! |1 G3 _7 H1 C1 W+ z
Next, I have to cut and paste this pixel into my offer at Ads4Dough.5 Z0 A8 G# G6 `; p8 i! R$ U
Click on the offer → pixels → Add a new pixel and this comes up:0 P6 _0 e! j/ M, a9 o" I
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
- [, {! D# q0 M1 H2 e" R- ^from your software into the box that says 'Enter URL of image to load'.
% L0 g. n9 J* C8 `: R$ @Once you do this, it should look like this:+ E5 Z8 ^/ e3 m' l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
4 U4 L7 N- M8 C& m; Y# VClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
* g ~4 W: d9 ^& Q# gNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
. M* E: S1 p" O3 BProsper or CPVLab.# q- D; e5 l: z" r$ [% ]
) c! _: m1 G1 x
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发表于 2012-12-27 18:47:17
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