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PPV GUIDE [PPV新手入门][28页]
" D6 U0 P7 U2 t- z' @) r详细的请下载电子书！2 j& W% j' q; i1 L" w9 f$ ]
: p3 J4 D& E4 ]( V1 ^$ |1 ` y4 h- B, {* F. O+ W
Newbie Guide
$ K9 S4 ?7 J/ h: o2 ~ a! ]PPVPlaybook.com
- ]$ \5 i: c/ {$ D8 [( v+ C8 wTracy Shaffer" p8 \3 u- \4 }1 o: N
David Ford
3 p8 P* C; B0 {& s8 _; L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
# f% { }. \ R: S/ K( B+ U, k) Z+ jGetting Your Mind Right to Start Affiliate Marketing1 _, L5 ~$ r! }+ E! l( d& ?
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
4 j( [( g# t" s. S! k# @. iever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
; w. p7 ^6 L' w# M/ }you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
* ~% T7 R- h4 ]( Pwith any success, these claims are laughable and far from the truth.
2 Y& t: ^; D; G# @Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash, @1 _( h6 x4 C! |6 |9 ^) J
flow management. The main benefits are the low barrier to entry compared to other businesses, and( w3 Q$ i. w4 I1 o: O4 E$ J+ ?
the ability for a marketer to be a one person shop and make an incredible amount of money with low" I5 d3 ]8 t! I/ s8 K
overhead.
1 G$ j& C/ P6 L0 w8 mThe winners in this business are the ones with persistence when nothing works, who know there's
* r2 d& w H F, h9 ?5 X' |; ~7 Bplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.% e4 c3 S+ b' W1 e+ }) B# o5 h
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
0 x( E' w4 u% |, o, Z1 ]/ u& e/ j( Istop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.# \$ c; Q I" e6 @
Most of these things happen suddenly and without warning, and they all contribute to the amazing3 g& K+ p- p$ |
learning experience available to anyone with a few hundred bucks and the ability to open an6 q* S0 ~4 m& @9 A# ]
advertising account.1 R) p+ B5 n$ F2 |9 q6 F+ J
Your competitors are willing to work at this around the clock. This isn't a push button, instant business: z) r" l& u8 x
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet2 v2 S% r% W+ R* l" M$ w
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
, A1 @& L; O7 Ytrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.- m+ Z* E, h/ X+ R2 K5 h
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you b# A8 o' o" a9 g9 h
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
0 R+ |& T) ~. p) {0 T+ o; Y' C: Kstarted building.1 [: c4 \8 \8 @. C4 r% Y
Things you need to get started:
4 M, g# \7 W% @; G- _4 B1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
; h7 k# g3 M. S; e2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
|8 T+ ?* @% h% o3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)6 H2 P2 u: J# ]6 k6 j
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
* r: v Y. ^3 FThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
5 Y( [6 h. o, t! Iwith PPV.( S; g0 J+ X% |: Q7 G4 r
Basic Getting Started Definitions/ m% ?! ~" [& M( V- }# j4 k; c
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more$ t5 Y% a3 J# x" i6 A
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
) R0 W4 _ q) _& \( _+ c3 x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2* L* D0 ~7 p+ |- \
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
" D! {- r7 T7 x& S' b8 {/ T3 xCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate# V/ W2 e; W, B7 ?: L8 }
receives a commission on that product. An example would be the Amazon.com Associates program,
6 q9 M1 s$ q ?' M: SComission Junction or Clickbank.( ?6 h ^; O! O2 K2 {
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes$ n7 D: i. N* _$ z9 g( T3 n
an action like filling out a form, submitting their email address, signing up for a service or sometimes
+ b* k( B. a4 l& pbuying a product. An example would be Ads4Dough or Neverblue.
# W: m* F/ q. O+ UAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's. o# X- b G5 W
account, getting the affiliate approved for offers, bumping payouts and just about everything else
% h& \+ k7 @2 Y8 |- s/ p2 I/ |8 b8 K7 rrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager9 D4 v0 e' O% {; A
right from the start can really help you. Z% m* {7 R; T) x/ ?9 `# C
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
, S. M+ o$ i% s, Q# j2 Jin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
9 W9 V+ U7 O$ ?. @ Q" k; pview, starting anywhere from .01 or .015.
+ R$ B7 w; J8 t) w; SIn order to use this type of internet traffic, the affiliate can sign up with a number of different3 e' b, D) n" v, O0 H4 w0 z
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
2 H6 f- e+ r+ s( C* v6 q6 X& }MediaTraffic, and AdOn Network.
" W' C2 R ]1 F3 iDon't popups get blocked by pop blocker software?
7 o) N, N! p. b: i7 J9 jNo. Popups are served in a new browser window as if the visitor had opened the new window" B) e$ g' C( j2 _! N% F
themselves.
4 \, F7 o& i0 y2 n( ~ M rHow many popups get served to the visitor?
1 r6 Q+ f+ ]! lThe number of popups served varies depending on the PPV network. Some pop more frequently
2 o& o# t9 f6 L7 T(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
; o% w3 t+ D2 `+ q$ H9 dserving this kind of advertising, so they have to toe the line between keeping their software
: g! y" V1 ^& m( L0 }; {downloaded and still making a profit.# \5 L3 @& e0 ~7 ^+ N& s6 P' b
Isn't this type of software bad? Why would anyone keep it on their computer?
3 W& @" |: r3 C7 MNo, this type of software doesn't harm the user's computer.7 G2 G7 G" J7 V7 H$ W0 Z/ l
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,* g1 W/ `8 z4 { v# y
toolbars or videos to place the software on their computer. The visitor keeps the software in place so$ B1 e3 g1 l; R. X1 k ~
that they can continue to have access to the incentive.& |5 O+ Z [& k3 r3 B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 30 p6 B& u' `2 L' M
How to Get Accepted into a CPA Network% m+ q ?) g9 a8 d% L" A
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place9 N5 s3 U2 G$ h2 V+ W) D) z7 [
to start looking for networks is Offervault which lists offers and lets you compare payouts across% ?4 m$ r( x- J9 u4 s: U- ^
different networks.
' Y3 @4 T/ S! q1 j% c# C( POnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
1 F( A% H0 |; q: Z0 ], x' uapplication and be as specific as possible about your promotion methods. Usually some time after
1 d! x9 r) _* N7 G7 Nreceiving your application, the company will call to interview you. The phone interview is a critical
$ f. l! l; m/ ~6 ^" Mpart of the application process, and most networks will deny your application outright if they can't get! o" G4 Q$ x6 ]- c
you on the phone.
& Z8 s Z2 i7 J& FOften, the person who does your phone interview will actually become your affiliate manager after1 O9 m# z# X" ~1 l( c% v* ^8 y
you get accepted, so it's a good time to put your best food forward.1 T! [" q; f/ I% I% ]8 F$ s* R$ z
You might not relish at the idea of someone grilling you about your internet marketing methods over9 D! _3 c9 u4 L4 |$ X
the phone, but trust me, this part is critical. Have answers in mind for the questions:3 }3 H5 t$ q0 f$ B
What methods do you use to market offers?- ?5 Y8 F' B# l! g# `* {. {% W
Do you already have a website you will be using?! S# C8 ~0 t8 i9 K W6 w
How much is your advertising budget?1 E# x2 s2 _/ p5 I# `
What other networks are you a member of?, N9 G& u7 H8 c% f) f& Q
Who are your affiliate managers at these networks?
% V% d5 Y+ S7 v' u2 GDo you use social media (Facebook, twitter, etc.) to market offers?& p" G; h3 R. d, V
How much traffic can you drive?9 J. ?- b4 |8 w" j- M! w
Do you have a personal recommendation from anyone who is already a member?
# S# b2 ]6 Y* u7 rOnce you provide satisfactory answers to these questions, the network will approve or deny your0 C3 i9 A8 D& `( O3 c
application. If you get denied, just keep applying or call someone on the phone and try again. Be
' Z' W" h2 q( o6 Tpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
2 w; {- w1 e. P2 tfor the network can be helpful.
- W9 i8 u& y5 M( ^4 a7 S$ B& yTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
# Q2 [. i5 q: n1 s. rSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
; p! e( e4 C5 L d7 _owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
0 {) K- j' `8 P: V- ypeople can open a lot of doors as far as networks are concerned.* }3 e- i4 a8 A$ G
After You Join a CPA Network1 W- Z( G. r/ w
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager3 X8 z, a, n0 B! S4 }, J! {9 f3 d
and make an attempt to get to know them a little bit.
. a% s/ C. L/ k4 l4 \2 W4 Y/ hFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their5 f+ S9 b) d8 j/ p8 p7 w
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
8 N( `( S- y5 o7 u# ?" d/ `; b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
0 [$ d! s2 w; l$ t; Mlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
# {' B* j. Q# `: \5 ^, Tbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
; N5 p- W# @# A* C' S2 T! kemail.
. T" n. R! `( I5 qFor more helpful info about dealing with affiliate managers, check out:
3 d6 u1 ^3 }; {5 dhttp://ppvplaybook.com/blog/musi ... -affiliate-manager// ?; B2 _) t& t% U- B
http://www.mrgreen.am/affiliate- ... iate-managers-want/1 o3 p4 e9 x" ?6 T, |2 g1 f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 54 ]. o6 `) k6 N4 z7 S
Set Up Web Hosting# G' N: L% [" V/ f7 z0 B
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
; t' y2 P* w7 C1 C/ labout internet hosting. In general, you get what you pay for with hosting. When you use a shared
" h$ s {( }9 y2 ~host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with; Z! |; i r/ `# h" N! s1 `
whoever else is on the same server as you.
! N2 \! {) a2 A m9 i% Q' {Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast! E( @4 p9 b% l' Y
enough that the visitor can't close the window before your pop up is even shown. You have about 3
* l& M& R2 V0 o/ p7 L( X, ]! W3 i* e# lseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
9 P& n: p, h9 ^! q( [" _( mTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a: R% j3 f) D }9 ?4 t0 i
house full of roommates (hosting customers).
( q# W( Q! d, L+ W! y6 \* z+ ?In shared hosting, this is like having roommates where everyone has no specific designated area inside8 X' N, K6 z# P8 z K! K3 P
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
9 ~' |; X3 A5 S; kfit., [7 V; r2 m; R
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than0 z: i, A$ _% C4 A" Y0 m
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
1 a2 I7 k4 ~. F2 K' q; n+ dtheir food. Everyone else's food in the house has less space to take advantage of.
4 J; N7 x, s" vIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
' f6 m1 G) E6 R' ?' _* k% ~& bany type of hosting this is a bad thing, and especially while running PPV traffic.! I- c# ]; |/ P8 L7 G6 T4 c: Y
In the case of a virtual private server (VPS), everyone in the house has their own designated space# a, x$ o& y& d1 n. o8 h8 ]
inside the fridge to put their food, and other roommates can't come into that space. The server is1 X* i, O( j$ x7 X% Y s6 A+ R ?# }
partitioned, so that each customer can only use a specific amount of resources at any given time.
7 l) s) n# C# {/ v1 GA dedicated server would be like having the whole fridge to yourself. All of the server's resources" q }) z: Q7 r' d) Q+ q+ U9 I0 G
belong to you and no one else can use up those resources. This makes it possible to serve much more
+ P$ Q2 |3 Q- `7 b# o) I1 @traffic, faster.
K y! E( g) j, u1 _! b9 T! fAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.6 I' L& q: b$ V- Z4 c3 Z
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
8 z/ J2 p; K/ yhere:
6 t7 t p8 a8 @http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
% [/ |" ]+ J% cVPS&highlight=hosting
; A C: [% E. `Dedicated-Hosting-vs Shared-Hosting+ t* Y5 s. ?, h" ^. \2 o
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
* K$ }* ^; l/ h; j. iHosting...Your-thoughts
3 _" }" @+ U) z( ~7 E$ c& x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6. y1 j( ~4 W8 J" i! P- V
Hosting Providers for PPV
6 E0 Q- d; Y. j" X2 L5 LBeyond Hosting& d$ Y' @) C& _, o& m4 C
http://beyondhosting.net/
/ l4 u% x k# P1 f# }With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
* V7 K `/ T2 B, T0 C& ^/ `receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
' H( y+ y. b5 C* ^) h3 b; g; ?, q, Mdirect linking with PPV. Also, these guys provide great support.+ M: `8 M+ F- d) l* T5 J
Prosper202 Optimized Hosting
0 D+ |" A8 x) ?, y) e$ t' Jhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/2 X+ a' h* Z) I
CPVLab Optimized Hosting
4 a, e% _3 b: f2 G5 C" K$ ?" mhttp://beyondhosting.net/CPVLab-Hosting/
( X, m$ _, s) [5 F2 v' ADomain Names for PPV8 s1 _7 r2 z! ?3 o5 @6 M$ c
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is* c, _ l- j' a6 O0 i
where you're going to host your tracking software and your landing pages if you decide to make them.7 C& p# F: |( j! B5 m2 @/ w0 n3 s
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
2 `) P! g$ g$ h! e) W* ^; Qbland one is fine to start with, to host both your landing pages and tracking software. The .com,
3 q9 Q0 l9 v8 d g/ e.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a+ g8 P M$ a) p" O# u
term or build a whole website.9 e. l, E8 i9 G( U$ D* ]% C h
After you buy hosting, a domain and get those all attached to each other, the next step is to install3 T* e# ?& d v2 W9 ?
tracking software on your domain. This is really important, because it is necessary to track your
! B7 W3 V- l" [; s+ C: \conversions down to keyword level so that you can optimize your campaigns. Without proper/ l. y5 E: P1 q) D, G) X6 q& \" n
tracking, it is impossible to know what is working and what isn't.
! m5 B2 V- l7 oTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
, H7 K& s/ b% W& n; L3 U: ris beyond the scope of the guide, but both are pretty user friendly and have getting started guides.. w5 z; G$ X/ j8 ?8 N" k" l
Prosper202
: c8 q; p: B5 Hhttp://prosper.tracking202.com/apps/% k1 y" G/ ^6 j5 a
CPV Lab
( `: }' D$ h$ Q$ z' @3 Nhttp://cpvlab.com/
( v5 Y+ Z) q7 `8 f$ b4 HCPVLab Help Videos
* r8 D& P! s) C0 Qhttp://ppvlab.com/oweiw/oiurw/vdm.htm2 n- u) I; \' y$ D+ Z% w
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an/ t/ d7 V/ R0 B* B) ? \( W0 n
industry standard.. q$ _4 I' C5 @( c6 r1 R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
3 e" w8 d1 z8 e( H, BCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
/ r5 i' {0 T, _4 O% O2 b$ cgood support if you have problems with your installation.# c* e- ?; ?2 q2 E* d- a# |
Tracking 202: `% {2 C+ f' P) ~/ ?
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your) Z7 w f( t: l' |, ]4 r" j) \
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
+ ~7 m( n: B% p' ^' E- Z: b( k1 Qarea.0 f! r% `7 M( E0 o3 E4 t- g+ \
If you choose this option, keep in mind that your tracking software, one of the most important parts of; J* Q) M0 Y s
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
S# d! y5 I6 B! w6 g5 einterface, and their hosting.
[. x% y$ T3 K7 K- q, [Also, your tracking software reveals the most critical part of your campaigns- the converting keywords5 ~2 V* R8 ~; l2 ~
and targets which you are bidding on. Leaving this up to chance in order to save money could7 T. W# Y) I% f# r2 b% ?
potentially leave you open to huge risk if someone else caught on to what offer and keywords you2 Y2 E5 h' p2 `9 Q c9 \; [
were using.
1 `- z! r4 R3 g3 |# l# nChoose An Offer
( X- ?: J. B$ F( b& B. wNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.* Q1 Z0 \6 v; c3 r
Lesson on Offer Selection
1 B0 q0 B' c# W3 L3 dhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers1 c" S% K+ I2 E8 ]) d) O# y
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.8 H3 p9 B. o8 c& i
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
* P0 I/ Y! y6 w& F B/ dLeadImpact as the traffic source.0 \' z" F6 n5 `4 p& c
Now the best way to learn how to put all of this together is to just get started. For some variation in
' L: Y2 c. m3 d# P' Y( F$ C+ Nthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked" S5 Q% I! l9 _- v9 p% ]9 u( c1 ^
campaign.
, q5 c' n! M4 o$ x2 F( q$ ]% ?When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first) d+ {6 o- e7 a/ Y; `
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
" c8 L& V. s! p) r6 Y9 v5 Ethat all traffic is accepted.. F, O# s2 ]2 l9 o2 `9 B4 Z; \: `
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
6 t" q/ V+ r' j+ JThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can! Y D7 R9 _ W K2 ^) Y# M5 n2 z
get creatives like banners or images specifically for the offer.3 i+ I5 j" t1 G$ f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
+ p4 R; ~3 _" }0 m7 F: YBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can9 V# @% P6 q" L" y( v1 M* _
track my keywords. Without doing this, it isn't possible to see what's converting.
' C. z7 |* ~; j; D( D' _In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:# I) R2 n" T6 B$ W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9# \+ d, w/ F' \9 o
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
! ?' G$ f3 ~0 K' X1 v6 y6 { gbottom of the page:6 ], i1 w7 j* n
Next, I have to cut and paste this pixel into my offer at Ads4Dough.3 R5 V0 j2 j8 y4 E* i; t2 R
Click on the offer → pixels → Add a new pixel and this comes up:5 N. q/ E& Q: U9 D) |+ g$ c
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL1 y n# Y3 |% [$ g7 [! e
from your software into the box that says 'Enter URL of image to load'.* h; \5 u4 P2 N8 D& k
Once you do this, it should look like this:
1 d; b& }& m- b' Y1 R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10/ H( s* J2 D) H
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
( z$ x! b) R. ? |% w. BNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either, W) A- i) Z3 ^% |
Prosper or CPVLab.
b9 n+ F! e, r4 f1 r0 R" d: O
) B, t" R# n. y5 }( Q |
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发表于 2012-12-27 18:47:17
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