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PPV GUIDE [PPV新手入门][28页]
3 K9 {0 M$ Q+ W详细的请下载电子书！" V' f @3 b& h" K V$ ? \
3 Z/ N- w$ c& i3 R* b6 |% U# v4 v' i% S2 R" A9 {) j
Newbie Guide
2 `7 y% U( s- l8 d$ x0 wPPVPlaybook.com2 k/ ~+ T/ b+ L, w$ w( _
Tracy Shaffer+ z7 z% U9 p% d3 b& y1 G0 a7 i* M8 C! ]. ~
David Ford$ S/ q, i/ ]& m& l4 D: w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
) b6 S d& e( q/ r) v: h, `/ B4 wGetting Your Mind Right to Start Affiliate Marketing1 o" G# \& g6 G) t7 l& s
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an; x; u8 v$ k+ `$ X/ Q
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where: D" q7 O! ?1 k/ Y
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
- C# W+ ]# |+ w) M) T1 [with any success, these claims are laughable and far from the truth.
# R0 L5 ^( K: ]" y* KAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash5 y4 x3 C; X- k8 l- c! y! t
flow management. The main benefits are the low barrier to entry compared to other businesses, and G2 O L5 @( o( w! C, n% D
the ability for a marketer to be a one person shop and make an incredible amount of money with low' m+ w$ O p3 W+ H* `
overhead.5 m8 s/ L1 G- Z2 [
The winners in this business are the ones with persistence when nothing works, who know there's
' \( t# g4 {6 E ?# \: Bplenty of money to be made and just keep at it, who can fail over and over and still build campaigns., L" j9 W v+ `: j0 H
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
1 \) a- I0 a2 o/ Vstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up. l* _( l/ `6 B" L
Most of these things happen suddenly and without warning, and they all contribute to the amazing! t1 D# H9 o' t& q$ |+ t+ b
learning experience available to anyone with a few hundred bucks and the ability to open an8 f! }4 p. H: ]
advertising account.
3 ?* |0 H& Y: j/ }% H: W) o% E- o6 \Your competitors are willing to work at this around the clock. This isn't a push button, instant business
. g3 e. D1 ]6 G4 b0 swhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet0 H6 S& |) H) w( ~
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
- Z: p$ i0 M) r1 N1 T$ Ktrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
! a6 p" o& \6 }! U WWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
9 O; ^2 n; J0 n r+ C) ustarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
7 Q# f) v" C2 C! G `8 Xstarted building.
& i+ @7 X3 O, o* X$ q" [Things you need to get started:
2 r- T6 r. E! h, e! d( d1 V1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)' r- C3 \% j# V1 d
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)) v/ V7 U H9 t4 _' T8 n
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic). K( d2 o% @) \/ g
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)5 H+ s; L/ }$ \& |: ]
This guide describes from start to finish, how to get started in affiliate marketing by running traffic. r; E" c6 H0 Q2 }. w) u
with PPV.
' y8 Z* a! ^! `" D/ ~4 wBasic Getting Started Definitions/ i, L/ y- k7 g
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more2 P& k3 F) p7 n2 s* N k
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
/ C+ P8 ~# G$ \% @* }/ q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
2 [6 R5 w9 R H) q: O; w6 etypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).8 g" V C2 T9 S0 r3 _/ L# r* Q) y
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate6 Q! M5 |9 L# J/ U: g
receives a commission on that product. An example would be the Amazon.com Associates program,% |' G4 p* e. {
Comission Junction or Clickbank.
: h- Z$ f5 Y' u# I" [/ zCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes# E* N% B5 P+ H+ U& P
an action like filling out a form, submitting their email address, signing up for a service or sometimes
% v1 m. w1 Q( Rbuying a product. An example would be Ads4Dough or Neverblue.2 g* K5 w. L: X6 ^1 W# Q
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
; d- F, M) l/ Maccount, getting the affiliate approved for offers, bumping payouts and just about everything else" D9 |; j" @4 p/ |& O$ R3 S
related to an affiliate's account at the network. Having a good relationship with your affiliate manager. m& h, g7 p8 B1 W# F
right from the start can really help you.4 Z7 |; t( d( _6 u
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
: B" P- Z& h4 vin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
2 x: }; _: p' J8 C$ a" H- lview, starting anywhere from .01 or .015.& H) P j' C, j! T1 e6 `$ Z8 x
In order to use this type of internet traffic, the affiliate can sign up with a number of different
$ d. T1 X) h: n% ^: g# S" J& ycompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,8 `2 O1 }$ o# Z& s
MediaTraffic, and AdOn Network.
/ d& u1 k0 O4 pDon't popups get blocked by pop blocker software?- q, I# V) N3 D6 G/ q( B0 R* e
No. Popups are served in a new browser window as if the visitor had opened the new window
2 ^( k& K" }1 w; x( |themselves.
2 F$ [$ s( S/ J/ j X5 CHow many popups get served to the visitor?3 G, U8 e( D" ?: Q# u; t" c
The number of popups served varies depending on the PPV network. Some pop more frequently
, `6 k- G: L' P( n& x(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
) y$ f. |! |: pserving this kind of advertising, so they have to toe the line between keeping their software0 n' {' {/ E/ W2 x2 q7 ?# y$ Q
downloaded and still making a profit.
9 S6 _; c& M' z( YIsn't this type of software bad? Why would anyone keep it on their computer?
. `4 B. |/ g# h9 BNo, this type of software doesn't harm the user's computer.. p1 z, x$ X/ l5 S: H
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,9 T5 B& W% @# Z
toolbars or videos to place the software on their computer. The visitor keeps the software in place so6 c. F k/ }! @8 b4 k2 o+ n# B5 l
that they can continue to have access to the incentive.3 M }7 x5 T& s0 B5 U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3. } Y; K6 o) o6 G5 _ X
How to Get Accepted into a CPA Network( y: z; Q( N3 v
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place& v8 k# M. m# Y
to start looking for networks is Offervault which lists offers and lets you compare payouts across4 C8 m# k, F$ d
different networks., s8 _, M! s% X- T0 q* G
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
" Z+ q/ W5 C yapplication and be as specific as possible about your promotion methods. Usually some time after9 p$ z' B/ M i, Y- V z* `# X4 V
receiving your application, the company will call to interview you. The phone interview is a critical
% y! M3 V% K! E0 N0 m, L& [" F+ R" wpart of the application process, and most networks will deny your application outright if they can't get6 t' |7 S/ d( E" ~0 q' s
you on the phone.6 q0 Z: R Z0 m5 Q9 [7 S
Often, the person who does your phone interview will actually become your affiliate manager after6 w* q9 \1 m& [2 i7 ~8 K& a5 y) |
you get accepted, so it's a good time to put your best food forward.
! f% R8 J5 `# B* l6 c( ]) a. P( SYou might not relish at the idea of someone grilling you about your internet marketing methods over( B0 D, l/ o/ X5 P
the phone, but trust me, this part is critical. Have answers in mind for the questions:
/ _1 V4 D7 M0 r/ ^1 S+ _0 u; \What methods do you use to market offers?
2 F T2 n! @$ JDo you already have a website you will be using?6 N7 J) a8 {4 Q9 e& l
How much is your advertising budget?! p3 N9 g1 M6 p1 S6 C4 n
What other networks are you a member of?
8 T/ H5 ?( Y, ?' i# n" ^8 ~6 VWho are your affiliate managers at these networks?
" a& O: G: b$ k3 U7 pDo you use social media (Facebook, twitter, etc.) to market offers?
4 C/ J4 d) W6 T" RHow much traffic can you drive?
+ y8 {& Q& z. jDo you have a personal recommendation from anyone who is already a member?+ r- j0 h) L$ `- k$ B* P! ]0 C8 Q C
Once you provide satisfactory answers to these questions, the network will approve or deny your
& Z' s2 m+ ?: K* k ~0 vapplication. If you get denied, just keep applying or call someone on the phone and try again. Be3 j1 D/ q* _# H& f& p: O
persistent. Also, getting a personal recommendation from someone who is already an active affiliate4 M; u1 a9 ~# r
for the network can be helpful.; k* c! \) E% ]
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate7 Q& S x- P: d" b0 z# a; C- w u- F
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
' C- r I+ u- _$ G, i. V# \# Uowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
* ?9 u. K$ \" J' x, s" xpeople can open a lot of doors as far as networks are concerned.
8 F& W* Z5 R- ?- v. wAfter You Join a CPA Network: G R8 ~+ v- w: g- q& p
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
$ V& d' U7 M- `and make an attempt to get to know them a little bit.2 d1 _- E- M5 S0 H: O n
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their$ y6 q n) J4 r7 d3 t$ t, [6 }
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
8 e ~& { Y9 |/ C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4! U$ w1 f- g" f" g" j$ t
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout6 V" d5 ~5 b/ h4 ^9 i ]" q
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus" Z9 G j1 j0 G& [4 Y, F, H! R3 i
email.
4 x/ r4 `9 `7 J+ Z( [/ eFor more helpful info about dealing with affiliate managers, check out:' S1 ?. N$ y2 [5 W- }7 z. {% u
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
- U- Q& @# c/ B) [& |4 p% ihttp://www.mrgreen.am/affiliate- ... iate-managers-want/
, _) p) ?* H/ H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
6 K, D5 K+ g8 W0 P4 [8 sSet Up Web Hosting% ~" ~4 Y$ o* U2 q; x) M3 X
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
3 Y. _) K+ H! O B" Yabout internet hosting. In general, you get what you pay for with hosting. When you use a shared# W( u1 X1 Y' t3 C4 `' |
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
0 r$ f2 A9 X# V0 F" N% bwhoever else is on the same server as you.
9 C9 c& f. _( s: P- M) |Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast+ |+ P) l1 N" _. `0 `
enough that the visitor can't close the window before your pop up is even shown. You have about 3
/ b9 J, }. R' p3 M% x5 Jseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
$ y5 c2 W' ?5 [4 h m zTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a/ N2 _+ g' b0 g6 F! q7 F7 H) T
house full of roommates (hosting customers).
6 L0 x" d0 d& D- z4 ~% i% XIn shared hosting, this is like having roommates where everyone has no specific designated area inside% _7 h2 l: H5 f4 X1 `# {
the fridge where they are supposed to put their food. Everyone just jams their food in however it will4 |& E! O9 |6 j8 x
fit.
% G7 C, R# m- O) wSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
+ A2 {: ? ~. E0 z" P3 i& u/ [9 _4 Lthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
( R- n$ v" ^/ Z0 ^" X: y2 etheir food. Everyone else's food in the house has less space to take advantage of.4 A; e0 a5 ?3 M/ u8 D: I2 D
If you have less server resources to take advantage of, your ability to serve popups will slow down. For* q1 X5 U" p7 { G9 j
any type of hosting this is a bad thing, and especially while running PPV traffic.
# Z/ r' I" c& o7 @, s7 uIn the case of a virtual private server (VPS), everyone in the house has their own designated space! [! B8 R* L _ r: P$ z: U, t
inside the fridge to put their food, and other roommates can't come into that space. The server is
- Y" {6 L& ?5 {0 ^$ T. N/ g2 f. t% upartitioned, so that each customer can only use a specific amount of resources at any given time.
/ H( l8 Y/ t: {6 L) C# n5 i7 d) xA dedicated server would be like having the whole fridge to yourself. All of the server's resources n# E+ P7 m# j' W! b2 d
belong to you and no one else can use up those resources. This makes it possible to serve much more
. j+ t/ H+ p: u2 g7 Z+ ^traffic, faster.5 F1 u) B2 y& n' G! _
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
* g% W! d4 h u1 i, V8 I) _( pAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is1 U) `3 t$ F5 z- B# {6 t- `$ `
here:. ~4 H* A& X; @& I# P
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
* I7 P: y5 \9 j/ f( \7 lVPS&highlight=hosting
, |2 R5 f+ \2 l- n' D7 `5 nDedicated-Hosting-vs Shared-Hosting
- l9 s4 l7 M: a/ k8 zhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
7 B4 y- n& Q2 ^Hosting...Your-thoughts3 k/ \/ J' p! Z7 A4 j% W5 Q2 @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6( ^ G/ I+ Q" a9 ~
Hosting Providers for PPV7 Y( f% w; b7 D- e
Beyond Hosting
& _, U c/ x; w( w1 E/ y. F4 Nhttp://beyondhosting.net/
9 e( P4 Q) u- |' X3 I8 z% j8 y3 I- JWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment8 t s5 @& K5 r
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
& E- c) _) A: c( |: D* H( Pdirect linking with PPV. Also, these guys provide great support.$ Q- A& ?$ x2 M7 t/ |
Prosper202 Optimized Hosting
, V, P4 `1 }- d& E8 Bhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
( A$ A5 y, g7 ]CPVLab Optimized Hosting
, Y; ~7 Z; I! F/ T6 P& Xhttp://beyondhosting.net/CPVLab-Hosting/
6 @4 G4 L: [& \Domain Names for PPV
3 ~6 r* p) _& s' h5 n5 VOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
* N i9 r! f" I! Y, }7 ]& Uwhere you're going to host your tracking software and your landing pages if you decide to make them.
- x8 Q' i) T! i# y) c, iOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
3 u B( A% S+ w1 j/ O4 C/ r- [bland one is fine to start with, to host both your landing pages and tracking software. The .com,/ w; K0 ?: |. ]0 A/ V0 R
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
2 D* l; X: S% o. c1 s* vterm or build a whole website.
5 D1 Y4 J* U( L8 l+ |) LAfter you buy hosting, a domain and get those all attached to each other, the next step is to install8 p, g7 m: S S
tracking software on your domain. This is really important, because it is necessary to track your$ f+ t( S, f: u z S
conversions down to keyword level so that you can optimize your campaigns. Without proper
$ x5 L" ]+ f( j% U: O. [tracking, it is impossible to know what is working and what isn't.. p% m+ i, F( `. x2 b' }! e
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software H W% U. |9 p2 {/ ~% x1 A3 u
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides., m, C( H0 g5 ]
Prosper202# z+ s4 f) b8 K, a
http://prosper.tracking202.com/apps/
: a+ f2 `5 P8 KCPV Lab
* j# W$ h" J; I) \! S* T* shttp://cpvlab.com/
' j/ K: `; t( j( R% ]' M- \CPVLab Help Videos
' c; Y2 X- X6 R( [http://ppvlab.com/oweiw/oiurw/vdm.htm; G! s. }+ B5 {9 v0 {+ q6 g
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
1 s$ z* b9 ~# c+ E( F0 w/ tindustry standard.
' l. m8 l+ ~. [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7) }1 F5 q) ~- P* _3 c" v
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from3 j/ o& p, ~. E2 [4 ~/ {
good support if you have problems with your installation.0 C) \$ J5 D* X8 b ^
Tracking 202' g( I, p3 T; [
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
4 g& q5 d6 v) w* x( Kcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
6 s5 n J* r$ w+ ~# R: Sarea.
5 g5 h0 d* C: t% |2 hIf you choose this option, keep in mind that your tracking software, one of the most important parts of% k: U- y- c% }: ~) G
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202, b, L |4 l; e/ ^# K9 r
interface, and their hosting.. T9 O9 V9 X! P# U* O
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
& g. f* [: `' sand targets which you are bidding on. Leaving this up to chance in order to save money could
& {8 u9 U2 d8 P+ J5 ]9 Hpotentially leave you open to huge risk if someone else caught on to what offer and keywords you+ c5 R/ @. m6 `
were using.& O( z4 F+ M; e6 C
Choose An Offer
3 Y, G+ n. a5 p1 {. J8 Z6 dNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
% F4 A* F4 \. e) zLesson on Offer Selection
3 s+ T- U% ], y+ o$ lhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
2 m" C. i- C2 b% cIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.; \" ~6 @; ]* M+ B) {1 A
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
S& @$ K1 I0 F5 _( _LeadImpact as the traffic source.
5 p, y$ q; _. jNow the best way to learn how to put all of this together is to just get started. For some variation in
/ M9 o% x z, r* ^7 ^% [, hthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked' s9 P8 Z: N, I8 q3 m
campaign.1 U0 I' W+ z: _/ ?1 X ^
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first8 T. U4 z$ \2 \1 D) F0 @' U
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
! p. Q* B, _% W" W2 t2 Y2 _5 M! bthat all traffic is accepted.
: w6 X( @2 @; X" ~* t% tFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.' P2 x+ ]' M8 b9 s
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can+ O; M& b; @4 f! y' F
get creatives like banners or images specifically for the offer.) t. f2 p( O" }) \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
0 L* Q) B. v& F/ p3 z$ o- V/ i5 cBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
% a9 S: Y% Z4 Z0 x0 ]( V+ D+ a; }track my keywords. Without doing this, it isn't possible to see what's converting.
+ G& f" W. E3 ?In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:: ^7 ~! }1 s, C5 A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
2 n- I: ^6 h) C \' G s7 C! { N* `, f- NIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
p; ]: s1 E. W" U5 Obottom of the page:. r. [& E1 w9 {% ]* m: T3 B1 s
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
2 g! o1 s [6 z) h3 \+ R( BClick on the offer → pixels → Add a new pixel and this comes up:
) X6 j' [% E. I; ~6 yMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
" S, j9 C! Z9 h, u; p& Lfrom your software into the box that says 'Enter URL of image to load'.
8 s' _, h z1 y8 _7 LOnce you do this, it should look like this:' @2 e" `0 Y Y4 A2 ]9 F' a: g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10! ]9 \% h; Q+ G( D# E; a( T
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:4 g9 `: i& h! Q5 z, e
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
/ j- M8 z9 ^9 i& KProsper or CPVLab.. i# b3 x8 [1 m. ~
* }! d9 n* `+ K$ q* U5 I |
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