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PPV GUIDE [PPV新手入门][28页]3 L5 o5 n0 c2 Z! C" M
详细的请下载电子书！5 r* ~/ `- ?- o4 j9 u, @
9 T2 h3 l9 q, D. }" B+ x% L+ I+ T- a2 }7 u( Y' ]! S3 b- v
Newbie Guide
: @& {/ O! K2 ]( e" |( G# c* s% K7 GPPVPlaybook.com
# g+ S! q9 C8 ]. y+ x4 A" PTracy Shaffer
) Y: U; R' m7 S5 R4 ], GDavid Ford: n5 `4 a6 T2 }( @" { G6 @5 S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
% Y: b9 g$ g' E# uGetting Your Mind Right to Start Affiliate Marketing U4 `- P- o7 m) {# ^% ~( L
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an) \- K- z* J$ z5 ~ {
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where% F& R( W5 Q( q7 Q
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing# b/ b" O' ~7 W* v8 Y2 Q8 O6 s. m
with any success, these claims are laughable and far from the truth.
1 V* S+ ], _3 b) vAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
8 s, D1 J) S) k h+ u7 P8 v( hflow management. The main benefits are the low barrier to entry compared to other businesses, and
" |9 T% j. r# R3 sthe ability for a marketer to be a one person shop and make an incredible amount of money with low7 R) b9 y0 M: W' x5 m
overhead.
, o7 s: N' A, i/ V/ pThe winners in this business are the ones with persistence when nothing works, who know there's
; A% E* L& l, ^" [7 J. B; Nplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
& G$ I2 p& Z' s1 D1 Z6 @9 u$ Y( qThe cold hard reality is this: virtually everything in the space is changeable, what worked today can, [0 j' M. m0 L. Z6 m. A
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.: O$ m4 b; e& q& ]" I2 ^% v8 B
Most of these things happen suddenly and without warning, and they all contribute to the amazing
6 f: ^1 t! m* n! hlearning experience available to anyone with a few hundred bucks and the ability to open an
+ H1 ^' E! |$ w8 Y* Fadvertising account.
- C, B( G1 S; N0 d/ fYour competitors are willing to work at this around the clock. This isn't a push button, instant business) v5 \6 y1 Y+ e( n3 \. L% [
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
& A; k( c8 W- `$ c- H5 vmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,/ ]6 a3 h- Y7 Y, M
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.' u8 E7 T2 A3 M1 s3 }
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
% Q6 E$ n2 j! o* _, F. kstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get$ A4 e2 y3 B& Q; w0 P w- Y
started building.( a) f8 A, ]% H- p% Z v3 e
Things you need to get started:
+ A; m, L$ f. m" Q2 y) [, l1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
4 Q5 s; M0 V9 f2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
+ c' \; o' Q8 I1 L, r8 Z3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)) B4 |( i. R# G3 V I! m
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
5 |' k% r' b7 U8 p! n3 YThis guide describes from start to finish, how to get started in affiliate marketing by running traffic; c t! K" t$ V# V/ _5 j& ]
with PPV.
3 l4 k4 ]1 h0 b2 t# P. p' v( KBasic Getting Started Definitions
- V- U" @" B" Z' gAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more5 _7 r+ {# z/ B! W$ x
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main3 ` t: b# i' V9 z# {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2) R/ @- \# R# l: Q! v+ Y _
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
( u3 e0 S; v$ [4 b% ACost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate: P# o$ l9 r/ u' Q) d3 w# ?
receives a commission on that product. An example would be the Amazon.com Associates program,
% P. G7 a9 v O! M) x8 c7 NComission Junction or Clickbank.
( d3 H' i* v H$ ]Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes% h4 @3 E) j; V5 \/ c
an action like filling out a form, submitting their email address, signing up for a service or sometimes* m" w, H. O6 `" X ~9 _, e
buying a product. An example would be Ads4Dough or Neverblue.; r" e+ B! b, e. l, H3 A8 s
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
. w3 o" ]% Z6 S7 P5 L4 ~account, getting the affiliate approved for offers, bumping payouts and just about everything else' {& E# s- S! d$ L- u; l' N1 M
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
* H( p: G) g: `% e A5 v Yright from the start can really help you.
& B4 ]% G+ Y5 [; z! V5 FPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served6 N& I, y, f: s6 O" i5 t7 Y
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per9 v/ T# o. l% R3 {9 d( g7 M. S
view, starting anywhere from .01 or .015.
0 k8 w6 L: z- K1 i+ BIn order to use this type of internet traffic, the affiliate can sign up with a number of different
* q: g% ]2 V. _companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
; k' v+ ?4 f' H% s4 E5 a2 @MediaTraffic, and AdOn Network.0 z3 Y: `( @3 @4 g2 H d
Don't popups get blocked by pop blocker software?
9 B- L) Y2 Y# P1 ]6 jNo. Popups are served in a new browser window as if the visitor had opened the new window# C5 y8 ^ @9 E8 M0 A, t
themselves.
9 s; K& I! ?& d: L; R# M, kHow many popups get served to the visitor?
2 H* B, Q, B0 s4 S( s+ F$ mThe number of popups served varies depending on the PPV network. Some pop more frequently8 b& y: H9 G: T* ^* D8 @: X' X! i2 i
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
$ c! O s# T% y) @9 \serving this kind of advertising, so they have to toe the line between keeping their software
7 H3 h9 O6 N; Z. Jdownloaded and still making a profit.; U9 a) K( g. }1 J1 y+ |
Isn't this type of software bad? Why would anyone keep it on their computer?1 _+ o& |- {* _$ x3 S; ]8 b
No, this type of software doesn't harm the user's computer.0 w+ }( Z( @8 J0 r) z8 n1 ^% G4 V
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,; d' |+ R' X1 X* K
toolbars or videos to place the software on their computer. The visitor keeps the software in place so9 E& H1 f: S9 X1 S
that they can continue to have access to the incentive.' p* z/ q% A/ J! m4 y7 p- c3 A. @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3- [8 O4 ?4 g) u: O; m: X/ c! h2 e: m
How to Get Accepted into a CPA Network }% h( R3 [8 @3 l8 B
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
k; g0 s8 }9 Z9 B5 V6 Yto start looking for networks is Offervault which lists offers and lets you compare payouts across& I. t, E( C- T
different networks.6 D* o: G# P. u/ o. p" w' g; V
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
, }' g- S+ N: Zapplication and be as specific as possible about your promotion methods. Usually some time after
2 B5 t; w" u: jreceiving your application, the company will call to interview you. The phone interview is a critical, c0 d. V: Y0 s* ^
part of the application process, and most networks will deny your application outright if they can't get8 ?7 J- \& m9 ~* @
you on the phone.- f5 Z0 J: |4 r1 W5 O" P
Often, the person who does your phone interview will actually become your affiliate manager after9 P0 }# {& H5 H: i# T8 c
you get accepted, so it's a good time to put your best food forward.
& V& C2 |4 n. `4 }5 kYou might not relish at the idea of someone grilling you about your internet marketing methods over
7 d, ?& M9 s! c# `, c: ~3 i- \the phone, but trust me, this part is critical. Have answers in mind for the questions:8 _+ X! ~ N( h! K# m: f* E
What methods do you use to market offers?
) Y5 t& k; k3 z7 K4 b" eDo you already have a website you will be using?! q% `6 ?9 c3 f: x
How much is your advertising budget?
4 j/ Y1 [9 g+ o$ e. PWhat other networks are you a member of?
9 I I" f7 |+ L+ [ c$ lWho are your affiliate managers at these networks?, r7 e1 u1 p+ i8 G
Do you use social media (Facebook, twitter, etc.) to market offers?
! @! S# z) }8 h& K: `" y9 d7 XHow much traffic can you drive?2 n) d- W/ W6 S; H& q
Do you have a personal recommendation from anyone who is already a member?
) i$ A* V4 x4 F+ T& ?Once you provide satisfactory answers to these questions, the network will approve or deny your
+ \5 @$ ?7 d J* Z) ^# @& R3 J; Lapplication. If you get denied, just keep applying or call someone on the phone and try again. Be0 d! x1 ?- M5 D) F
persistent. Also, getting a personal recommendation from someone who is already an active affiliate0 Q: g, V9 Y* _# l
for the network can be helpful.
# N8 X, @5 q% y/ S5 O U5 `To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
, Q' {2 d- I) l7 ^9 |" NSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
3 L& o" Y0 u& Z; C8 K5 |& g qowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know% K$ M; u* n1 j* n' c) U/ X0 u
people can open a lot of doors as far as networks are concerned.$ j# k4 q( P( X
After You Join a CPA Network+ ]/ v1 x: m& ]1 C! P3 N- v
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager# }) K$ [ J1 g) Q9 \8 N9 |, ^% @
and make an attempt to get to know them a little bit.
& p1 L, \8 S- A1 J4 }- {Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
/ S- s4 F& D; Y4 gweight in gold. Start feeling them out from the start and try to get to know them. Once you get0 R3 Z; l# Z/ o, S) [5 l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 41 B/ e( p8 _5 S2 T7 V+ c. _8 o8 A
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout U, R, N& U1 d, W8 ^: b# a- [+ Y
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus, K6 v- D9 j4 p" }) k( _' F
email.! n2 Z! K$ K) Y
For more helpful info about dealing with affiliate managers, check out:
! h2 V4 z# U7 t) ~, n- Ehttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
$ u+ \4 O) X3 z' c! h+ [0 Khttp://www.mrgreen.am/affiliate- ... iate-managers-want/9 F! h8 b# B. o* G( n: ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 59 x: O: G8 F0 j# h- c
Set Up Web Hosting
( T: _2 G' A2 T" V4 k/ V5 w- a6 kGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said1 x8 Z7 r- ^) I5 i. n
about internet hosting. In general, you get what you pay for with hosting. When you use a shared1 m* n* Q! z5 |
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
1 y: }* e: P7 h! }7 r7 pwhoever else is on the same server as you.
7 w7 i. I2 }! D- V0 A6 v2 i; zSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
; Z8 I% M! v9 v2 t6 kenough that the visitor can't close the window before your pop up is even shown. You have about 3
+ P. }! G' H& e/ z9 G( D& p* _seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.% l7 y9 K9 y9 u( G2 `
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a' W! F1 [# g8 I
house full of roommates (hosting customers).$ K+ M# p |5 a0 q) }
In shared hosting, this is like having roommates where everyone has no specific designated area inside) @0 T$ v6 W& I+ `
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
5 d; d K2 B6 v% J# U& J$ dfit.
4 \$ t, q1 |# p% u; q, b& n& r& [Say your roommate brings home a large turkey. They will then take up more of the refrigerator than5 _7 O/ N4 N7 a) Q2 w5 c9 x
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
/ Z; ~# D! s/ z, R3 [4 ?% Vtheir food. Everyone else's food in the house has less space to take advantage of.$ w+ Z, c8 d% _. Q1 l5 g9 c
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
' I! v% x2 B7 y y4 ?+ i6 ]any type of hosting this is a bad thing, and especially while running PPV traffic.2 y% i! P8 O6 f" L- |. ]' p; m
In the case of a virtual private server (VPS), everyone in the house has their own designated space
: z' [5 w9 @! j! Q! M2 c" jinside the fridge to put their food, and other roommates can't come into that space. The server is. N7 U) ~- `. J6 z ?. O0 H1 s [
partitioned, so that each customer can only use a specific amount of resources at any given time.+ ]& J3 z5 _# }6 F7 u* n
A dedicated server would be like having the whole fridge to yourself. All of the server's resources5 g9 j" f1 R, U7 w% `# m) w8 S
belong to you and no one else can use up those resources. This makes it possible to serve much more
h4 `( @9 t6 j' p. vtraffic, faster.& a6 [$ e4 o6 h
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.- @" l6 m& a- @5 g7 O# q
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
* w, a/ P; f! A/ |& ~- Ghere:
, y5 A- z1 q7 a* Ghttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-3 N/ ]' K& Y5 ]# J( }% U5 ~( F' X+ x
VPS&highlight=hosting# k6 c- k C F: |
Dedicated-Hosting-vs Shared-Hosting* M) m$ x; D$ k# d
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-( g$ p: `- `/ g/ }
Hosting...Your-thoughts) l9 ^; D+ w5 Q. J: _ v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
" |0 d5 A4 y. `8 s* X( FHosting Providers for PPV2 b! `* X U; Y% U" D, e
Beyond Hosting6 }$ X. v S8 S$ f) H
http://beyondhosting.net/. t1 L ~. }5 y
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
* d K+ y6 S) J* a7 Breceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
9 D7 @$ ]8 A# D [4 Z3 xdirect linking with PPV. Also, these guys provide great support.5 q( \* s1 r" D+ J/ U6 y
Prosper202 Optimized Hosting( S' p' X ^) X2 j, v. z2 g
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/: H: E& M2 ?8 k; [% ]/ z* u7 _: Q
CPVLab Optimized Hosting1 P8 k7 O T9 |1 J) w7 p6 r& i: @
http://beyondhosting.net/CPVLab-Hosting/
, o, s" S4 t* i8 hDomain Names for PPV8 e7 ?4 \: d% p
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is" I. T* Y3 G3 _
where you're going to host your tracking software and your landing pages if you decide to make them.
3 {& V; J4 X1 L/ O2 V5 e% Z$ jOftentimes people wonder if they should have a specific domain name or a generic one. One generic,0 ~, ?4 j, u3 z/ M+ @* n: D+ O
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
z% |( m- y4 s4 \.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
+ Q# ]7 E/ q/ w. ]* Kterm or build a whole website.0 f( z; q& g$ M: s0 K* V4 i% x
After you buy hosting, a domain and get those all attached to each other, the next step is to install$ i3 w5 c' N# L
tracking software on your domain. This is really important, because it is necessary to track your A9 h, k- J5 d. K% G7 b& r' S3 l
conversions down to keyword level so that you can optimize your campaigns. Without proper
+ M- I- Z D9 S3 S) Mtracking, it is impossible to know what is working and what isn't. R) Z" u. `! i% g9 P8 o# Y3 ]
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
* ]3 Z$ e$ j9 f. U5 Y2 bis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
2 b% t& r1 V/ I) O$ gProsper202+ U: U X! ?* O3 O
http://prosper.tracking202.com/apps/
- b4 _9 u4 L3 F( W" LCPV Lab
: l& U4 D: P& Y* Phttp://cpvlab.com/9 b7 [! a1 i6 a8 `
CPVLab Help Videos
, E: @* g- e4 Q0 o" Z8 Z# qhttp://ppvlab.com/oweiw/oiurw/vdm.htm
& k1 B7 j; m2 `/ LAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
: O0 u2 Y' e. N6 ~industry standard.
, W: p; L5 @1 \8 m. Z/ A, }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
* s+ {! z& U3 {- K) D( nCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
: r- y% X) ?( J$ Z$ D4 u) ngood support if you have problems with your installation.* o2 \3 @- e8 K% d
Tracking 2025 l) ~- O" G+ t; z( T+ J
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your+ z) O" O- N5 }% A/ X
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user8 }& A7 H7 }' \1 g* E4 {: F% f. _6 k
area.+ t: {$ z X1 P& i& Q4 V5 ^
If you choose this option, keep in mind that your tracking software, one of the most important parts of
) C! S5 N1 K2 W, s' k$ Dyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202/ t" i6 k. u* z. P
interface, and their hosting.
( e$ w1 C1 S+ q! iAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
1 r* |8 q$ Q; @' |# [; o$ w4 Zand targets which you are bidding on. Leaving this up to chance in order to save money could B$ P9 I* p" R1 u; N7 T
potentially leave you open to huge risk if someone else caught on to what offer and keywords you, A- l# {" U" j$ M
were using.9 e* @; p! T* Z4 C% C) r
Choose An Offer
/ } x3 q- ^* M( `# W8 q2 |Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
/ z: R7 E- [* B7 n7 n; v z$ T+ pLesson on Offer Selection
- ]+ @& Y, P Fhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
8 ^4 s* i4 j3 y0 l5 D1 r/ S+ ^" IIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.& r4 x* N" j1 _( l% A! V
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using8 s* @/ A1 Q2 h* K% r7 c! n
LeadImpact as the traffic source.
" ?# e5 k: I3 R- ~ k- cNow the best way to learn how to put all of this together is to just get started. For some variation in
4 @0 A* H: s, \2 ^; w& Tthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
+ L: Y8 L; i% x. ecampaign.
& Q! B( X, A" HWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first: U- [! X1 p9 x) N' s4 G* x
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says& } o, W) I1 N! _) Y, c
that all traffic is accepted.
3 L1 {: v0 p( V0 z3 e( k- bFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.4 w7 A3 V0 {' L) }% }
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can9 A, A3 B$ m' t. p0 f1 ~
get creatives like banners or images specifically for the offer.
3 [' [( t! U% s1 T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
5 _6 F; z. A4 r: W6 t( a) g5 `Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can: X0 f) y; G9 V
track my keywords. Without doing this, it isn't possible to see what's converting.
0 l0 r# \6 ]/ w+ p- Q3 WIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:. L/ t/ ~/ ~/ F1 H8 n8 D m8 J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9- T$ r- ~. _- L5 q' v7 P! a
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the, ]5 e) B1 y& M! ]- U
bottom of the page:
# X( B1 i, y) |8 l3 lNext, I have to cut and paste this pixel into my offer at Ads4Dough.
9 `0 F" y1 m' `) C$ qClick on the offer → pixels → Add a new pixel and this comes up:) ?, I8 U: C) U' i0 s% }
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL& J* d% a2 x, D7 q: b+ J
from your software into the box that says 'Enter URL of image to load'.. ?) l) s. J" Q. m4 E! G* U% M- a
Once you do this, it should look like this:) o7 i1 @ z5 o% I2 D
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
5 ^: o8 o$ @9 e: K. wClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:5 M2 [. S# [, y
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either5 I9 |: T* g( p3 Q3 L
Prosper or CPVLab.
8 G2 L/ [. {9 x$ e7 c# u7 ]: K$ |, m; M
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