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PPV GUIDE [PPV新手入门][28页]( R* i2 c# x* U# }
详细的请下载电子书！& s% z! h$ g) m7 }
' x9 B9 }% D; O8 e d: E. L2 o/ [2 ~
0 o: \6 ?! M' ONewbie Guide; v, F- _. B0 o6 _) D. m
PPVPlaybook.com# D! Y" H: C# [; ]
Tracy Shaffer) ~/ A6 ~2 R/ ]; S, i! _( U/ O
David Ford
& g+ S! x, P0 @9 |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
' V6 l5 J2 o- B; H# G" ?) [Getting Your Mind Right to Start Affiliate Marketing" N0 U+ H* L6 R/ H @
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
( Q4 u! {+ k$ Rever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
: k/ X1 V! q. _. q Wyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
& f. M) b" G6 \( }6 }1 {( P2 @with any success, these claims are laughable and far from the truth.
, p! Q! M# Y6 k% p6 ~, U* u0 M6 sAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash) z: \5 q2 h" O7 ^% l+ ^8 f
flow management. The main benefits are the low barrier to entry compared to other businesses, and
9 B w( ^2 V; j) E; h) Dthe ability for a marketer to be a one person shop and make an incredible amount of money with low
. Y3 u1 [7 e2 ^# ^: o, zoverhead., {2 u! A/ I0 g4 d
The winners in this business are the ones with persistence when nothing works, who know there's
7 f0 v+ W9 v* M5 S& w2 Kplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
! R' s2 D' j9 y; D% u; h5 uThe cold hard reality is this: virtually everything in the space is changeable, what worked today can; @6 T# U7 |3 ]1 n( d$ S9 B
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.0 a5 s9 B7 A6 d% ^
Most of these things happen suddenly and without warning, and they all contribute to the amazing. U6 R5 z% M. `% f% A; [
learning experience available to anyone with a few hundred bucks and the ability to open an
1 m) ]( e) o4 @ j( k/ Q5 ^2 Aadvertising account.
; R* I. u2 \# n; @Your competitors are willing to work at this around the clock. This isn't a push button, instant business; W9 L2 F6 m, s) w n! a7 U
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet- R3 e2 r: T2 a7 t" z3 {- l
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
4 W7 D" W0 e9 ]5 K- {4 @: |; itrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.9 | i0 m3 F6 ^, f+ P
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
5 h- D/ O8 j7 _started building PPV campaigns right away from start to finish. With that said, time to jump in and get
j: X+ z: k, t2 b" r& {+ wstarted building.
4 i- \! O2 [ X( m8 YThings you need to get started:
7 P9 S! f; Y# Z$ T# b1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
3 O4 t3 Y, P/ s2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
9 ?6 b* d2 p( p$ F, x3 T; C3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)8 x% c6 [4 S$ Y
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)6 [+ U/ Q5 S; ]
This guide describes from start to finish, how to get started in affiliate marketing by running traffic3 {; @: t' e& g
with PPV.
' g7 s% x1 c0 Q- f0 n3 [, X7 z# Z9 kBasic Getting Started Definitions
1 l( @7 L7 [9 q" C& c- k$ VAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
6 I$ N$ L, p- C* j: F7 J [affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
. P& F1 C( J. a: Q) | E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 29 B" Q6 x5 U6 L/ q
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).6 _4 S& D9 O2 M+ i6 }6 C
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
! |( m1 k$ s1 G# z8 _5 S Yreceives a commission on that product. An example would be the Amazon.com Associates program,
; l' C) J, x4 F! O6 ~/ LComission Junction or Clickbank.# m7 R$ m$ u6 F7 Y
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes7 P/ a3 x: Z( ]8 @" D% W
an action like filling out a form, submitting their email address, signing up for a service or sometimes
4 g l* s! q5 G& J! b, Y- Kbuying a product. An example would be Ads4Dough or Neverblue.
$ F8 E; X4 K$ }7 vAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's, ^7 g9 M; s r$ j- X# h* b
account, getting the affiliate approved for offers, bumping payouts and just about everything else
8 t2 A* y3 d5 d0 W g& Srelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
: P6 o0 }( Z) L5 B/ l8 Eright from the start can really help you.! n; l1 L$ `) g9 o! W& y' [
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
& o% c& ^5 s' _* A0 q oin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
/ t; f, |. q# G1 G9 i- v tview, starting anywhere from .01 or .015.% @$ f R# r2 X. d, q' _4 @
In order to use this type of internet traffic, the affiliate can sign up with a number of different
# H ?& a- B; |7 }. T' }( N* C3 Gcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,: b; e* Y7 g, t) J( Q
MediaTraffic, and AdOn Network.. j! S: P# A! O
Don't popups get blocked by pop blocker software?
6 R& l" F+ P$ U; {7 a" gNo. Popups are served in a new browser window as if the visitor had opened the new window) u2 g8 W, y; f# Q! G3 ~
themselves.7 O& D5 K1 F/ u
How many popups get served to the visitor?
- |+ `" \+ s1 z3 |* A( N, j! lThe number of popups served varies depending on the PPV network. Some pop more frequently
* A4 Q% T. O; O1 x0 }6 w(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
; t/ h% ]: P& W: p1 l* P! ^4 ~serving this kind of advertising, so they have to toe the line between keeping their software
. B) O4 `2 q# L2 D" I9 Q( `downloaded and still making a profit.! o. d9 y5 a# E; l1 a2 k6 E% ^
Isn't this type of software bad? Why would anyone keep it on their computer?
8 }, m4 }* f# K( g9 b1 r9 UNo, this type of software doesn't harm the user's computer.4 f: C/ w/ x- l, g5 |. V# C1 m; i
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games," ^, g8 ?$ c3 w& z7 R
toolbars or videos to place the software on their computer. The visitor keeps the software in place so" S [9 D! U9 @. q6 K
that they can continue to have access to the incentive.- v5 ?* r2 q7 k2 s4 N2 B2 p, N5 T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 37 y, F7 }* r F
How to Get Accepted into a CPA Network5 i: @6 ^2 d) [1 J
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
/ N! i9 U" Z" [to start looking for networks is Offervault which lists offers and lets you compare payouts across3 G$ w6 ]; |2 m/ L" c( X5 b& |/ g& {
different networks.; b6 v2 [" k& C1 I* z
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)0 l/ P7 N1 d+ q! z
application and be as specific as possible about your promotion methods. Usually some time after, ^5 z9 h, W; U0 @
receiving your application, the company will call to interview you. The phone interview is a critical3 S( f2 B4 ~$ ~6 L) c* m
part of the application process, and most networks will deny your application outright if they can't get: l' Z! v. _; {2 P
you on the phone.# W7 N2 S- I% e9 {+ i, S
Often, the person who does your phone interview will actually become your affiliate manager after
6 l6 I' l# W; [% ?$ r% F6 jyou get accepted, so it's a good time to put your best food forward.
3 w. ^6 H e. T6 _* K" FYou might not relish at the idea of someone grilling you about your internet marketing methods over
" }0 e5 I$ S' i @* Mthe phone, but trust me, this part is critical. Have answers in mind for the questions:
; y" J. d; w) s) `- A) d5 zWhat methods do you use to market offers?
% i: p' [3 t/ K8 _& P5 B, nDo you already have a website you will be using?
" g: e/ c' ?0 H1 Z( _: q, {How much is your advertising budget?/ V o9 F4 o& \
What other networks are you a member of?
, i, Y7 k7 l# f- Y% _' qWho are your affiliate managers at these networks?. f7 } U5 b: m$ x! v5 Q/ v
Do you use social media (Facebook, twitter, etc.) to market offers?
, }, U0 v9 E% j1 P6 Y6 W* c; AHow much traffic can you drive?4 q/ Z9 w3 U* z; ~* C
Do you have a personal recommendation from anyone who is already a member?
9 w I5 c: y. r, {: cOnce you provide satisfactory answers to these questions, the network will approve or deny your
; ~" W0 {3 x/ `* Z. g* u" S! {3 Oapplication. If you get denied, just keep applying or call someone on the phone and try again. Be$ X, i& v/ M, y) i8 w9 z
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
8 P/ ~9 [# [0 O3 I( J0 N4 g5 wfor the network can be helpful.
, A x: O9 D& }$ b! p4 i, L5 a% \To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate3 \; w% R. i+ b$ r) _- c
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network* j w9 A2 \6 J, G+ y
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
. a0 \8 g* w, s, b( D6 t2 dpeople can open a lot of doors as far as networks are concerned.
5 K B. o! E, QAfter You Join a CPA Network
" H+ R& w9 W7 E, f. ?& K9 ^Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager4 _; a* G6 A) D& f/ l
and make an attempt to get to know them a little bit.' s6 s4 z0 R$ I# h$ v6 Z) ^, @
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
$ D- w2 A$ D2 a9 k9 K: H. s' ~. Bweight in gold. Start feeling them out from the start and try to get to know them. Once you get
4 p/ u- K- r2 n+ M2 r/ v6 w& k. e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4* L/ b# n0 O+ n
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
( s' R! i A/ gbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
U6 ]( ^# U, a7 C3 ?1 ]email.$ v& S; G% D3 i% f7 [! Y4 N
For more helpful info about dealing with affiliate managers, check out:$ F& b. w0 B. U! w: D
http://ppvplaybook.com/blog/musi ... -affiliate-manager/# I) \6 v$ S& w
http://www.mrgreen.am/affiliate- ... iate-managers-want/3 L2 A2 n$ H p' L, v' e2 ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
% Y1 x. y8 ^9 f! \' x$ [Set Up Web Hosting1 p9 @* e7 F* x' v
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said9 H' V& i/ Q& r, X6 P- O
about internet hosting. In general, you get what you pay for with hosting. When you use a shared Q. \3 R( {1 Z, [: e7 w; g9 M+ Y
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with0 t2 G6 O4 z0 Y0 g
whoever else is on the same server as you.
- I" R- L6 a6 z2 K* | c8 LSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast3 [* f, E+ m3 `8 k' i7 ^$ d/ o( u
enough that the visitor can't close the window before your pop up is even shown. You have about 3
* G7 `1 e2 [% q# x8 g! Q. X$ Pseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
e, g1 k7 k R2 D; `+ N8 VTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a m" T, K, k8 O+ @3 p' J. ?; h3 Q5 t
house full of roommates (hosting customers).
$ V h. t0 w- {# lIn shared hosting, this is like having roommates where everyone has no specific designated area inside
, A% m: D' M1 b; othe fridge where they are supposed to put their food. Everyone just jams their food in however it will
& {6 Z/ v' K3 ?3 c. e5 C3 Afit.7 k4 U& B" c0 O2 O: _
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than: @; L" t2 Z6 A& G
the rest of the roommates, by virtue of simply needing more space and resources to accommodate$ E% h) r6 u: f# n! P6 u6 i
their food. Everyone else's food in the house has less space to take advantage of.4 Y% v, u/ m& i$ V
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
# \( s! q, s8 P: A; e% Rany type of hosting this is a bad thing, and especially while running PPV traffic.
/ i3 I9 p) C3 i! v# X+ {3 eIn the case of a virtual private server (VPS), everyone in the house has their own designated space" B4 o' D; t$ g M$ ^( I- M/ q
inside the fridge to put their food, and other roommates can't come into that space. The server is) t4 w5 z2 y( O. V8 I
partitioned, so that each customer can only use a specific amount of resources at any given time.$ f6 i2 b2 A$ w/ F; K6 A
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
( m( E$ F9 b9 W% ~belong to you and no one else can use up those resources. This makes it possible to serve much more
0 G- E% t) W% t6 Straffic, faster.' \' h6 x4 F0 o: C9 a0 {3 y
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.( z" I9 i; |6 S: @% N8 G% q
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
+ b! \: ?# t% c1 L4 Shere:
; \, e9 V4 W+ C# ?8 vhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-6 E& P" d' Y. l6 i& A
VPS&highlight=hosting0 e/ s" z6 ? h3 W9 L* Q' U' L! N+ @# O
Dedicated-Hosting-vs Shared-Hosting' ]% }& L X# ~9 {; g* t
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
' A+ e2 I, e2 P7 m4 yHosting...Your-thoughts
1 z1 X" h: K. z; \& {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
$ J3 z$ X+ m! T/ |) XHosting Providers for PPV4 e7 q x7 A9 I4 N: v8 o+ B
Beyond Hosting6 z. Y- u9 W* s6 g) i. h, A+ g
http://beyondhosting.net/
; p# J5 W/ Z: t0 D8 m" LWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment6 Q/ B: i4 Z6 Q5 x# F/ p- c
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when3 h5 M; s2 I5 h1 R
direct linking with PPV. Also, these guys provide great support.: n( [/ o4 u6 w* L6 I+ M& b7 L
Prosper202 Optimized Hosting
+ l1 G8 t+ c* k: Y8 | uhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/- K9 |* o3 @9 r8 w' D
CPVLab Optimized Hosting, M0 X) L" s7 z; e( K& S
http://beyondhosting.net/CPVLab-Hosting/
4 L' v! n; B& _9 Y- P, ^. P3 v/ a8 \& UDomain Names for PPV: }) t1 z0 F5 H/ G8 ^. y
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
" t+ Z3 e4 D* B2 C4 O) awhere you're going to host your tracking software and your landing pages if you decide to make them.! `0 k) d6 ]: |6 E
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,/ E. o0 f2 R! C" @
bland one is fine to start with, to host both your landing pages and tracking software. The .com,7 B1 `- T: T7 z6 ~: \: b, ?
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
8 X7 m. q3 ~7 ~& Rterm or build a whole website.
) E: @7 j3 W/ u l6 b& EAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
) s0 e5 X, Y5 d( Ctracking software on your domain. This is really important, because it is necessary to track your
. o& R w. ?$ B0 C+ r9 O6 ~) F( gconversions down to keyword level so that you can optimize your campaigns. Without proper8 ], K7 c6 v$ N9 N
tracking, it is impossible to know what is working and what isn't. L/ T% S; E: V1 o+ K& I
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
! j6 R" C. i9 j) ]is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.: q) j/ s: r/ G) e3 ^9 k
Prosper2024 S; A" H7 k7 k& S: n2 j: P1 F
http://prosper.tracking202.com/apps// e+ w) @8 C. k. K3 _5 S4 m
CPV Lab6 J6 Q; N. K9 K/ ~( ^. s
http://cpvlab.com/# i! m) T- z3 Q0 s
CPVLab Help Videos
% d5 t1 f b. h4 F! Mhttp://ppvlab.com/oweiw/oiurw/vdm.htm
* @, C& j. g" F. g) @As far as which tracking software to choose, Prosper202 is open source, free and pretty much an0 z- W7 d f5 C, ~2 S
industry standard.6 k; O% Y1 F8 I0 m% W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7, w1 r. O) |* o9 K
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from8 @" K3 N' N, n" K5 `( i
good support if you have problems with your installation.
$ q) S8 H3 U) {/ D6 [4 ]Tracking 202
! H* A/ k( T. rTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
; g/ `) k- U5 y* D" |2 v l8 bcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user8 n1 H" x1 Y1 Q6 \; a) @! D( K
area.
9 m6 S! _# W5 p* @9 x9 t P# XIf you choose this option, keep in mind that your tracking software, one of the most important parts of
' \$ t- E3 a9 e( t: Gyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2027 d( E4 C6 B' K5 E, x
interface, and their hosting.
: y( I0 l$ M% J9 R7 I; F4 DAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
" `$ {; Y5 K9 t. |" c! {3 I. jand targets which you are bidding on. Leaving this up to chance in order to save money could5 y" v, O4 Q8 X, M- I' W4 z( Q- ~
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
# c. R. u8 ]$ i$ p' U( K- e4 }were using.
$ J; z+ o4 ^( T! G( i2 I0 aChoose An Offer: ]( m* w& A9 Z2 ~! M8 u' t" H
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
; Z# {/ c _! m5 LLesson on Offer Selection
: q3 }' {* R& C$ ]/ z u% P" rhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers- o' _' Z% R& P N
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
' R& H' I# k/ o6 N* }. Z, ~7 bTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using) i. }& I0 o' i0 ~, p( ], N9 N
LeadImpact as the traffic source. y0 k2 {; v* A0 A
Now the best way to learn how to put all of this together is to just get started. For some variation in
/ C9 |+ Y" c; D* Wthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked& N5 q; m. c0 q. b7 \2 j# _" V# H
campaign. U! F, d) [2 B0 G6 Y' U5 s* n' y
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
1 @& h, }; [3 epage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
' i# \, n9 h! |- x# Z- u/ ]that all traffic is accepted.' j8 g- O: G/ Q+ b u
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.7 [; N& G- n1 D G
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can, j4 y( S3 b2 q* N
get creatives like banners or images specifically for the offer.! X- E& s; }% L. l, ^* Z. x/ I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
5 U6 r$ t( j4 N0 j0 Q* yBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can) B/ b5 q! `: }8 E: I2 W
track my keywords. Without doing this, it isn't possible to see what's converting.* c7 K W* R& `9 ^
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
9 d1 m$ K+ F. a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9% k. O/ q1 E: t% L) d, T' c
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the- ~* G8 `" g2 v# E
bottom of the page:
) ]# Q) U! g, n6 zNext, I have to cut and paste this pixel into my offer at Ads4Dough. M q# ?) E0 U9 b1 d+ C
Click on the offer → pixels → Add a new pixel and this comes up:$ @8 O2 X2 w# z8 t- O4 p0 `
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL8 X! J( M3 F2 \# {9 T3 ^
from your software into the box that says 'Enter URL of image to load'.
% E/ T0 D- q/ y. f# G8 DOnce you do this, it should look like this:
4 {; n8 |) H; d) O! [" E, F' C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 101 | C7 c( t! J; z0 Z
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
. D+ S6 z4 C6 m7 G# QNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
, R* D. q2 ?. }: {; g" e+ x) [Prosper or CPVLab.' l; L3 A4 D" K2 n+ k
7 o" y* u9 V6 D" X! [3 g$ P! D |
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发表于 2012-12-27 18:47:17
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