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PPV GUIDE [PPV新手入门][28页]* J) H& g2 @% E9 ?. S" I9 Q
详细的请下载电子书！
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% [# Y5 W0 `" Q0 w$ w0 w
Newbie Guide- m0 U" L |; J% m
PPVPlaybook.com+ i: F9 K) N2 D ~: f0 ~
Tracy Shaffer
7 ~6 p# }6 B8 X! d5 vDavid Ford
5 n j7 V" p; {0 i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
2 f, }+ u, H& ~( c yGetting Your Mind Right to Start Affiliate Marketing5 U' J* f3 x7 w Z) I+ z
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an$ k7 g, A4 X: m& {
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
% H' u* i% P( ryou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
( u' P) n! Q# B: R' Q' G2 a1 dwith any success, these claims are laughable and far from the truth.' \$ \: K& B# P# r/ Z" Y+ F) N
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash! y. \ A! o/ Z* Y, m$ [6 u
flow management. The main benefits are the low barrier to entry compared to other businesses, and8 e! p# Q0 _# M9 P
the ability for a marketer to be a one person shop and make an incredible amount of money with low7 \4 o' o9 `( i2 R' U0 b
overhead.
; T$ ~. B) B6 f/ p% v( a! L8 aThe winners in this business are the ones with persistence when nothing works, who know there's
5 E8 H' v K7 I( s" cplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
% f3 U8 Q+ ?2 L, y$ E; _( l4 eThe cold hard reality is this: virtually everything in the space is changeable, what worked today can5 I$ @; C3 [$ [- L' J% j6 @
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
/ y5 W; c( l& z+ ?6 E7 \2 EMost of these things happen suddenly and without warning, and they all contribute to the amazing
+ p. \; w8 d& {- ^( e8 s$ d2 {learning experience available to anyone with a few hundred bucks and the ability to open an M' s2 @' ]; g* T: T( C9 W* j8 s
advertising account.5 Z* |! w- J6 E0 D" T9 k) h
Your competitors are willing to work at this around the clock. This isn't a push button, instant business( H4 F( a% L, @8 L- j8 G5 |1 F
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
% G4 u2 c2 u) d$ T) ~5 a2 O/ gmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
! G3 u& h' M1 U/ {. |* ?, Btrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.9 W8 {5 L5 c: \
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you- ~% d/ G% I8 H
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
' w9 G& u1 |! [started building.
O( L( v6 e) E: s9 r- B9 ]Things you need to get started:
8 @4 q8 J: d7 m8 r7 P1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
! i1 H P! h0 J2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)1 [ W- e2 J0 k
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
' b& V! t) _- R. ^4 T4 d: r& V4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
: @7 X0 @1 `( d+ @; `" s) x% WThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
9 R8 S {% i7 cwith PPV.
' V" Q0 b0 A' a: n3 H$ pBasic Getting Started Definitions+ r3 X4 A! c+ M
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more/ T' d7 U( F8 f F$ B( ~0 ]
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
0 o! t5 z0 E7 a- S0 Z0 |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
0 v0 J- ]- j% ]types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
9 J3 j+ r+ }! o% F! BCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
* C: y+ b% H- b; `1 u; N) U" areceives a commission on that product. An example would be the Amazon.com Associates program,, y0 S1 Z# V# b
Comission Junction or Clickbank.7 @* Q% v0 m) W
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
) D* v3 \" r) M% N3 Z- [an action like filling out a form, submitting their email address, signing up for a service or sometimes
5 p2 l) n$ N! \, L% pbuying a product. An example would be Ads4Dough or Neverblue.
% o4 c! J2 {5 e6 e9 I( i3 |Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
% L; J% s/ V \5 J: Taccount, getting the affiliate approved for offers, bumping payouts and just about everything else9 v- P/ J3 \( @
related to an affiliate's account at the network. Having a good relationship with your affiliate manager. r% G, |! Y9 b4 Y: K" D9 j
right from the start can really help you.
% x0 B$ t7 J' U3 L: W \0 WPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served& Z, k: @' H8 k) d3 o
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
: g. G" E) B* E% ~5 Sview, starting anywhere from .01 or .015.
$ w4 y; M* Z6 W5 X7 bIn order to use this type of internet traffic, the affiliate can sign up with a number of different$ f$ \; W# d Q% O% @ ]9 [( J
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
, F( W6 p! G9 M$ K; EMediaTraffic, and AdOn Network.
3 R7 I. e! c VDon't popups get blocked by pop blocker software?
, B4 v4 {! ~" p2 h5 UNo. Popups are served in a new browser window as if the visitor had opened the new window& c: ~" Q( @7 g- P F
themselves.; o$ \# ]) e4 s' }# }; V
How many popups get served to the visitor?
?7 ]+ h3 H! W( E0 }1 X5 z' l0 s, ?The number of popups served varies depending on the PPV network. Some pop more frequently& Y6 |/ P& ?/ A3 O8 t8 a) ^, \
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by5 [: N9 H7 {' e; v' v4 U5 }
serving this kind of advertising, so they have to toe the line between keeping their software- W* W, d" j: N2 W
downloaded and still making a profit.
* ]1 \7 {% D5 y5 _0 @/ gIsn't this type of software bad? Why would anyone keep it on their computer?- f" [" o3 a8 D; V, ], I
No, this type of software doesn't harm the user's computer.
& ^+ c# M/ ]# }& b- vCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
7 x& _( q- }- Ptoolbars or videos to place the software on their computer. The visitor keeps the software in place so$ M0 X: P5 y$ h
that they can continue to have access to the incentive.
' E, l% Y1 e( [% i0 i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3, V- \( P$ T# l: k/ ?( g- _
How to Get Accepted into a CPA Network- G. l P$ a+ U! d9 w! `$ Z
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
, I& m4 A7 X' I$ \* q2 y4 y; }to start looking for networks is Offervault which lists offers and lets you compare payouts across/ F2 p! n8 _8 w% I
different networks.
1 F8 i" [! X& ^8 wOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
& w; `- g$ s, \- N- j, y# sapplication and be as specific as possible about your promotion methods. Usually some time after; \8 C7 |3 E7 v/ ?
receiving your application, the company will call to interview you. The phone interview is a critical' w- |; F6 X1 c9 I
part of the application process, and most networks will deny your application outright if they can't get
0 R; g* t4 d& |2 a* D# vyou on the phone.
# Y t( u) ~0 p: O& WOften, the person who does your phone interview will actually become your affiliate manager after
' d/ E, J* \7 R: s1 cyou get accepted, so it's a good time to put your best food forward.
+ h1 L; P* R' F; q5 E6 R# a* [6 ?$ k8 QYou might not relish at the idea of someone grilling you about your internet marketing methods over
7 g, b N& ?" r, Rthe phone, but trust me, this part is critical. Have answers in mind for the questions:* m6 \% x* t8 O+ j( \4 ^# I$ Z+ F
What methods do you use to market offers?* \6 B9 N3 L' P1 Q& d4 C" H! L
Do you already have a website you will be using?
6 G9 q- b. B5 U: i: S5 @+ r0 G3 E& @# ZHow much is your advertising budget?
! l; g& [, r: V+ [, r/ DWhat other networks are you a member of?
7 v" }. ^! l X2 M% o8 X: [! e7 CWho are your affiliate managers at these networks?
% M5 r8 w, M9 fDo you use social media (Facebook, twitter, etc.) to market offers?
. `* G- M* n: E F8 |7 \, bHow much traffic can you drive?
" F5 t L0 S$ c! |% {Do you have a personal recommendation from anyone who is already a member?' O' A$ _) o- C
Once you provide satisfactory answers to these questions, the network will approve or deny your
' Y4 I' h+ n8 u( D2 X0 o6 H4 p: capplication. If you get denied, just keep applying or call someone on the phone and try again. Be0 `' z9 ]% e; f% l2 F
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
f3 M3 R" q/ S! nfor the network can be helpful.1 |2 f# B1 Z, R0 y; l' s2 i
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
0 e: B! G8 c6 r4 YSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network1 @" s/ `& `; U3 A3 G3 Z4 d- K
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know7 r2 I' W% b; B/ h" |0 B8 J
people can open a lot of doors as far as networks are concerned.
q+ J" |: v& R; r& VAfter You Join a CPA Network
0 C" k6 H& C* D1 j5 p+ KOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
' w# |" E3 L$ i% B) a9 Oand make an attempt to get to know them a little bit. u7 l; N' I6 I% H
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their: }4 [$ Y" H5 o& t$ v! a# M
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
7 L$ ?& S4 c: l8 B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
9 Y1 x, C& M, O" c# S6 G8 nlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout. M+ y$ ~; m* z0 t" W: |0 r& M2 R
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
p+ a- q" e+ B1 Y0 \; M1 E$ |email.2 P4 y& Q9 c" e, U' l- @- D
For more helpful info about dealing with affiliate managers, check out:
! E( G2 W( z/ @! ohttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
3 x" N* s. x' T8 phttp://www.mrgreen.am/affiliate- ... iate-managers-want/: P+ e8 p, w N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 50 A0 D4 }# L) Q
Set Up Web Hosting
; x% K4 a; b4 m( ~9 w0 x7 @Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said; P. Q; e! A8 x- G% [
about internet hosting. In general, you get what you pay for with hosting. When you use a shared" K) u, F: ?$ C$ A
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
* l5 u7 }* p! a) n1 fwhoever else is on the same server as you.) R2 I' [1 I( I
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast8 g; \$ c5 q& q. G: q" ^3 R5 x
enough that the visitor can't close the window before your pop up is even shown. You have about 3
( I8 x7 T* O; i2 Kseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.+ ^7 W5 x9 r. A1 b5 k/ c% P! X
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a$ h5 B G9 N/ w9 L
house full of roommates (hosting customers).
2 P& K' Z% n) `0 NIn shared hosting, this is like having roommates where everyone has no specific designated area inside
/ M+ | \9 v: F$ M" b; E0 Xthe fridge where they are supposed to put their food. Everyone just jams their food in however it will" }: g- ^$ |$ X
fit.* e. h) {$ z8 B$ D4 I
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than, U1 g) I6 l4 ` C, @' r
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
! C* X, v& H, h; q4 o: Jtheir food. Everyone else's food in the house has less space to take advantage of.0 {9 E5 z2 J K& u/ _
If you have less server resources to take advantage of, your ability to serve popups will slow down. For8 E9 R) f$ T2 d* z9 r
any type of hosting this is a bad thing, and especially while running PPV traffic.
4 j% y$ B3 {3 r: j0 x2 rIn the case of a virtual private server (VPS), everyone in the house has their own designated space$ E" k, I, n" c/ P
inside the fridge to put their food, and other roommates can't come into that space. The server is) N0 Y9 G5 i5 {* }* M8 T. H _
partitioned, so that each customer can only use a specific amount of resources at any given time.
5 U' U% D$ E. }6 z/ QA dedicated server would be like having the whole fridge to yourself. All of the server's resources6 c$ Q! m* j5 H- v; u# f
belong to you and no one else can use up those resources. This makes it possible to serve much more
$ H! J& a% p8 @4 f, h/ _, @ Dtraffic, faster.
) @0 H0 X! \! B- ^' V3 VAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
4 v; O9 U# c% K, @, \/ I- `3 RAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
4 M; V( I5 a% K0 U' N8 v. E& ^( zhere:+ y/ `& H+ i& A8 A% V
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-! v( X7 ?: b& L4 r
VPS&highlight=hosting% L; o! F2 r$ T0 i0 s0 V8 {3 N
Dedicated-Hosting-vs Shared-Hosting- w) d7 m, ]6 T5 V8 |# w/ r
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
6 Y. k+ U5 L1 f5 \. DHosting...Your-thoughts
3 A( |% r9 y) G9 ~2 E: I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
2 K' H- ^+ |# a0 f7 K- _' C+ pHosting Providers for PPV6 T2 J3 [4 M, q: d2 y3 _. S" [( k
Beyond Hosting8 f- _% a& G w- [; C
http://beyondhosting.net/
3 x8 ^, b! ^' Q2 z2 x, m$ WWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment+ U5 Y9 s. p* s9 B5 r. [8 s
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
/ _% `- t5 c8 x& D5 P! S0 Odirect linking with PPV. Also, these guys provide great support.
4 `4 b/ J+ o y) t3 v( e ]( SProsper202 Optimized Hosting
2 b1 M# X- ^+ K% M7 ^( O* ghttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
5 G2 g% V+ v: N: y5 ECPVLab Optimized Hosting3 V" g# ]) z6 ^% Y
http://beyondhosting.net/CPVLab-Hosting/2 ]4 R3 X2 f$ s$ n6 {3 `# m
Domain Names for PPV; K* W- t. k2 C+ M1 j
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
( W, p \- C& B) `, H1 pwhere you're going to host your tracking software and your landing pages if you decide to make them.4 k. N' U A4 P
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
4 a' V" t; U; E$ c' X# Q' g, |% kbland one is fine to start with, to host both your landing pages and tracking software. The .com,( m W/ `( S. s5 h+ q2 F* G s
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a6 O- r+ L$ c+ Y1 ?, g: W$ W9 p9 P6 ^
term or build a whole website. W, u" u" |+ [
After you buy hosting, a domain and get those all attached to each other, the next step is to install6 N7 a6 j" N7 Z- K
tracking software on your domain. This is really important, because it is necessary to track your* Y: B% R* S0 @2 B, q2 n3 c6 U
conversions down to keyword level so that you can optimize your campaigns. Without proper6 _. k+ P' m$ j5 W) X+ l
tracking, it is impossible to know what is working and what isn't.
+ a1 b- K/ x5 R" T ]To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
# B. K9 M8 H: lis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.3 _3 p* I- N# o% J; ]
Prosper202
$ N9 i+ f8 c8 W$ y6 c6 ?http://prosper.tracking202.com/apps/
5 X$ J# Z: ~4 Y& O- g: W/ wCPV Lab
. u9 ^! z7 K4 u6 ?7 xhttp://cpvlab.com/1 ]2 Z/ i& b. u/ D) E
CPVLab Help Videos( O- u$ d z: w: K/ N) _- ` E
http://ppvlab.com/oweiw/oiurw/vdm.htm: s# }) ~/ O Q9 T4 j ~
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
8 Z3 }2 h5 R& @# N1 ^3 h+ D `1 Lindustry standard.6 a1 M* p( A, k% {: C( C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7+ E% b. ]+ _" i0 h/ B' [( q7 [
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
0 j) {; i* i3 c3 n0 W& sgood support if you have problems with your installation.( e% \! S/ N' m
Tracking 202
s0 G& E5 t. m* i* kTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
) a8 |6 C/ J) z9 ]campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user" ?. ~" Z- R1 _% W3 ^$ M
area.
1 D: W( Y8 ~3 Y, L* @+ xIf you choose this option, keep in mind that your tracking software, one of the most important parts of
/ p$ T; G9 b# E3 }+ Oyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
' @. f) Z9 e8 uinterface, and their hosting./ K9 ^! I7 k& R" O
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
, r# G4 U, @) A% v, ^4 Eand targets which you are bidding on. Leaving this up to chance in order to save money could
1 X7 h1 M. t) ]9 B7 @potentially leave you open to huge risk if someone else caught on to what offer and keywords you
Y4 U3 P0 Y# Jwere using.1 l c- h9 A {1 z
Choose An Offer
% ~) h0 B4 L2 {* U: YNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.6 `( l) Q2 @' N
Lesson on Offer Selection
; Y. \& d0 C; h- ^/ J- W7 u; z6 Y0 jhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
. w. j/ B% L, T' m+ F; X, XIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
6 B2 e' o% i1 p% g1 _# r, XTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
|6 e: A+ T2 `! iLeadImpact as the traffic source.
. v4 d; }* C% q7 QNow the best way to learn how to put all of this together is to just get started. For some variation in! B/ @/ }: D# [# C# W; [7 g1 g
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
# E, u- M0 h( |( I: Icampaign.! A1 V/ Z( n5 t9 ^$ v/ @ c# v
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
. v, Q) s% V2 i6 D% Mpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
& f7 p3 k& D' y( athat all traffic is accepted. q. h+ j8 \& B5 N: j
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.7 r8 X3 H1 y" n* U/ [
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can6 i' J3 l; R5 T! Q v6 t
get creatives like banners or images specifically for the offer.. i% }+ l2 e0 k/ l4 |# h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
. n2 |9 W7 f8 J# c5 Y* h0 ~/ vBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can5 g' ?' N" Q' r* H' @, A/ k
track my keywords. Without doing this, it isn't possible to see what's converting.
) U0 U8 z1 e- E5 ~. e0 m% P: |) SIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:9 k |, G* Y* h. {$ X. c3 R2 A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 93 j% E- G1 Y7 e! ^2 @
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the0 T8 r- {( B' f4 ]" r! l9 l
bottom of the page:
3 Y6 N- F; ^# s9 m M5 H7 x7 RNext, I have to cut and paste this pixel into my offer at Ads4Dough.
5 T2 D0 c8 ]' h' ^, v; S, QClick on the offer → pixels → Add a new pixel and this comes up:! W# l% l2 V+ r2 a; a$ m
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
( T0 M$ s8 a3 Ofrom your software into the box that says 'Enter URL of image to load'.
. R. _! N# ^7 ~: z% y! KOnce you do this, it should look like this:+ g& j; l' u6 o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
) {( U% b7 M* r9 y5 `& M \2 zClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
0 c6 q9 G, { n% W4 |5 I, Z) zNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
# a0 A: n( R+ c2 o2 |6 AProsper or CPVLab.
* U( [; b7 ]$ m: w- B1 I
3 F4 x8 _' \$ k( v5 a% b, c |
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发表于 2012-12-27 18:47:17
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