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PPV GUIDE [PPV新手入门][28页]
9 R) u' Y- [6 v l, H4 D: W% t详细的请下载电子书！) g: _/ X3 X- c, l2 u& c* P& o2 k3 q
, b! e# A* {9 q: A; s$ m7 Z1 B4 N) w6 q+ f
Newbie Guide7 P E' J2 m# L2 _
PPVPlaybook.com- K1 P- o* s4 K
Tracy Shaffer
) R2 _+ s9 s/ f5 l+ qDavid Ford3 O, g3 q, n6 `4 R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1* ]* Z! Z7 j4 e1 \, J
Getting Your Mind Right to Start Affiliate Marketing0 k! T" T7 ? p& \! G5 A
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an( C" q d' r+ b4 ~% N9 Y% E: I
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
5 g9 [( d# J* Q P p U: u9 }# I7 N! _you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
- v R" |. u5 i* `8 _. r, _0 Z; ~with any success, these claims are laughable and far from the truth.
& C$ b4 x. ?1 r# GAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
" V& I& p. Y; ]3 \/ y9 v; Nflow management. The main benefits are the low barrier to entry compared to other businesses, and L$ T. g9 k( x6 g: `2 ~) {
the ability for a marketer to be a one person shop and make an incredible amount of money with low' K9 \) X# x2 l" ? S4 o
overhead.
# p& a9 {8 v, t* f0 u3 S( FThe winners in this business are the ones with persistence when nothing works, who know there's
2 }2 v; a9 B: t- I: Aplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.! @1 t/ U3 V1 [' p
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
" ]. [) O& e9 E4 Qstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
0 }+ Z" R8 p1 M' O. \* N' }8 m( t5 e( pMost of these things happen suddenly and without warning, and they all contribute to the amazing5 |( i |. `$ R& }) [# m; \
learning experience available to anyone with a few hundred bucks and the ability to open an7 n# {' T2 ?6 n' n9 A; Z
advertising account.
% v9 O& ^. l) }Your competitors are willing to work at this around the clock. This isn't a push button, instant business
; o) X( k. I+ L+ Bwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet3 E/ c5 v: h3 P5 s4 E8 ` b
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,0 }; P* R6 y1 e4 r' e
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
9 \3 f, c" c, G" \8 \With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
( D' v" H$ Q5 p: {; V) Gstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
; ^( _& W8 w5 Z4 W( Nstarted building.
. [$ w( v/ j% h' l' HThings you need to get started:' R1 y2 ?; v6 h m$ G' Y+ Q5 d
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
: Q+ S; ]# I0 R. d- b. Y1 m5 E2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
8 p8 P% R2 b" Y0 L! O3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
# D- r* H5 ?+ r w, L. q4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)0 w' S( H8 D( I. f" E
This guide describes from start to finish, how to get started in affiliate marketing by running traffic5 i# Z2 O& |) h" E1 J
with PPV.
( E% I% q7 V3 N; r, t' I4 j' }Basic Getting Started Definitions# x3 ^2 G/ j2 q: ^& {1 c, e4 I
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more9 a/ j9 }: F4 O; t5 z
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main$ ^ _3 {+ u, t S# ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 22 A( r; Q) c- H- H% O
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
% B/ [, K; r" y5 m( x+ k6 LCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate0 M2 w. v% F* X4 E: r- O
receives a commission on that product. An example would be the Amazon.com Associates program,
/ V6 W# g# U- l9 Y) T. XComission Junction or Clickbank.
, i+ k6 d6 S3 Q( z6 MCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes9 w6 f4 U9 I8 Y
an action like filling out a form, submitting their email address, signing up for a service or sometimes
7 \& J1 @4 P& @9 h Fbuying a product. An example would be Ads4Dough or Neverblue.
, l# k, ^0 f/ ~) D' Z, M/ S: zAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's' w$ P, N$ |5 y( H) l `
account, getting the affiliate approved for offers, bumping payouts and just about everything else6 k4 g% S( S5 Y7 ?% f5 |7 A
related to an affiliate's account at the network. Having a good relationship with your affiliate manager" j" A, j* w, S4 L% J9 d( J1 y% p
right from the start can really help you.
( ?2 K/ {( |1 a" F( CPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served4 ?; }' d* v" L8 C! S
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
* a1 F5 ]& s- ?# Y9 Cview, starting anywhere from .01 or .015.
" S/ T9 S5 U$ o/ f* eIn order to use this type of internet traffic, the affiliate can sign up with a number of different
1 T+ M! C E$ Y! m5 Y3 Ncompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
- R- s9 R) v3 o3 u9 ]2 p* q8 BMediaTraffic, and AdOn Network.- Y; z/ ?0 C4 B! E$ x
Don't popups get blocked by pop blocker software?! y6 O% w! Z, y2 D: U
No. Popups are served in a new browser window as if the visitor had opened the new window
3 d( ^, T2 u* @2 h& {# M- {themselves.
: |) Z3 L( }4 p# yHow many popups get served to the visitor?4 z4 f6 S8 O8 f
The number of popups served varies depending on the PPV network. Some pop more frequently* M, H8 x, h. P' b2 Y- W% x
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by8 G3 J: G& k8 |' Y3 p/ B6 U0 c# z( J
serving this kind of advertising, so they have to toe the line between keeping their software
5 J8 s' k6 J9 \* l* J& q+ adownloaded and still making a profit.0 F2 o: c. G( y, C* f; u, W
Isn't this type of software bad? Why would anyone keep it on their computer?
( R( E- V( `& ^- S6 a; _9 R- \2 LNo, this type of software doesn't harm the user's computer.. d6 X8 j4 r( q: y, j
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
5 E9 w( Q; I8 {! q0 o K8 L2 D8 y8 Ftoolbars or videos to place the software on their computer. The visitor keeps the software in place so* t, l/ T! Y8 i5 i' `* t5 l& m
that they can continue to have access to the incentive.7 F! j) o# D: B& I8 D/ {8 `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 30 J2 i8 @! ?& l3 L
How to Get Accepted into a CPA Network0 V$ O ^8 I9 q
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
) L/ e4 I9 w. c6 i7 m! |9 wto start looking for networks is Offervault which lists offers and lets you compare payouts across
4 ^' P' [1 ~' x4 `) G& I( Kdifferent networks.* `+ [3 W+ W/ [+ S% C) C, q- I, J }
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
# Y5 w7 Z+ V) X( capplication and be as specific as possible about your promotion methods. Usually some time after2 w9 `& d) c4 z/ m9 t) k% i
receiving your application, the company will call to interview you. The phone interview is a critical" i% ~. b) J1 [: X# s7 E' b+ K
part of the application process, and most networks will deny your application outright if they can't get$ ^ x' t* w2 a4 o3 N" r
you on the phone.& i! x* x9 J" R
Often, the person who does your phone interview will actually become your affiliate manager after
' D! s4 ~, E' Y: Dyou get accepted, so it's a good time to put your best food forward.' B4 o. f8 {0 ]6 t; C8 b. V
You might not relish at the idea of someone grilling you about your internet marketing methods over
5 v) W n9 l$ [$ ~3 \# rthe phone, but trust me, this part is critical. Have answers in mind for the questions:. H' D9 V/ a/ x# n
What methods do you use to market offers?. q+ B4 s9 G& T8 u, a c: {' y
Do you already have a website you will be using?5 L, h. B$ S* Y& L5 M2 W
How much is your advertising budget?8 w: e+ w; {$ v/ g& J# a8 x; ~7 u% p, ?* R
What other networks are you a member of?' c6 c4 ~. J# b
Who are your affiliate managers at these networks?
) }, U- R& x; t$ R8 v0 ?) IDo you use social media (Facebook, twitter, etc.) to market offers?
5 J# I. R" W" ~1 jHow much traffic can you drive?7 p( s' j; E! i
Do you have a personal recommendation from anyone who is already a member?: R* O( }, O* m4 A' W$ @, O8 W
Once you provide satisfactory answers to these questions, the network will approve or deny your
* e8 G5 [4 ?0 j2 ^: p- \( @% _! ^application. If you get denied, just keep applying or call someone on the phone and try again. Be# E+ y8 A+ Z/ p
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
C) w/ Y3 @/ c5 yfor the network can be helpful.
8 P8 U/ Q5 g0 B, \) GTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
+ {" B* M( A, k0 ?: ^4 {Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
# q- d" K: d" N3 ~owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
6 y% A" D1 I. v! z: v$ L$ ypeople can open a lot of doors as far as networks are concerned.
' N6 I: H. ?( n; P; H" IAfter You Join a CPA Network: n1 l4 g2 m8 ?& b
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
8 G2 @' m; h) I f% X( A( y, |and make an attempt to get to know them a little bit.
/ j, r- H! `( Z; d( S' JFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their. h8 `' w8 a1 X: J
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
7 v0 a! ^6 w2 y# h' d! m& H1 `# J$ _5 D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
( h4 M; c! k* Q7 b5 X7 ?larger, they can really help you with your marketing efforts, scaling campaigns and getting payout/ e7 P2 i/ ^, y1 {& U
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
8 [1 }2 |; a6 i6 Lemail.! ]/ Q( Z0 P' ~
For more helpful info about dealing with affiliate managers, check out:
8 L* q ~6 p6 W6 N( S) O3 ~6 z, uhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/& R8 ?* _9 I8 ?, Z+ }' U
http://www.mrgreen.am/affiliate- ... iate-managers-want/- P' V' `% D w: R# W% A f) b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 56 W! F9 v: s ^. F
Set Up Web Hosting
# E6 e2 K( y {Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
( q# O' D1 X! I6 i, A, C* Tabout internet hosting. In general, you get what you pay for with hosting. When you use a shared0 [& D4 }% M. z+ `
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
6 b8 Y4 A/ G# h9 W, xwhoever else is on the same server as you.2 {9 C# ^$ D) \ h0 d' A
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast( G# B& ^/ H7 ?' e4 t3 d _1 x1 S( N; ^
enough that the visitor can't close the window before your pop up is even shown. You have about 3
: ^4 O# T- d. Iseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.3 k* w/ J/ v- |; x! e- |- \
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
' y7 t }9 v. ghouse full of roommates (hosting customers).2 f! }- S0 U) J! [
In shared hosting, this is like having roommates where everyone has no specific designated area inside
7 ?( w; ^" d- m- C2 Z, p2 F7 jthe fridge where they are supposed to put their food. Everyone just jams their food in however it will$ q. c4 ^% F7 f$ \4 ~
fit.
7 y- F5 t* ?8 T$ G/ ]5 ^Say your roommate brings home a large turkey. They will then take up more of the refrigerator than2 U3 i* B0 `: X, T
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
' l h/ {' M% G% Z: Ztheir food. Everyone else's food in the house has less space to take advantage of., Z$ r# o% y0 O5 Z# ~! f8 L5 q# q
If you have less server resources to take advantage of, your ability to serve popups will slow down. For) j6 g e% }6 U1 h
any type of hosting this is a bad thing, and especially while running PPV traffic.* s6 C# \. F1 l% j' Z4 H
In the case of a virtual private server (VPS), everyone in the house has their own designated space
; }+ `+ H, u8 F4 _inside the fridge to put their food, and other roommates can't come into that space. The server is
# J# x( @6 W( a7 f5 `7 bpartitioned, so that each customer can only use a specific amount of resources at any given time.4 l! M' d# `2 U% z
A dedicated server would be like having the whole fridge to yourself. All of the server's resources/ N, T; X/ \1 g0 r- P6 x7 _/ d
belong to you and no one else can use up those resources. This makes it possible to serve much more
# E" t( F Y0 Qtraffic, faster.& U2 O* S, J6 M! h: [# z
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
; Y! Y$ _; F$ B. ~4 lAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is7 F& o3 ~! k0 ^& k! X: t
here:
% V# R( `+ d5 Z/ qhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
7 v6 q. v0 i5 C6 TVPS&highlight=hosting
# g5 b2 E2 U% v3 {, T$ D mDedicated-Hosting-vs Shared-Hosting
7 r4 v9 I5 ~+ [% zhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-; ^: w/ M5 {( C4 |2 O' Q* I
Hosting...Your-thoughts" b4 D* r5 Q, T7 }0 R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
; X& ~9 h T, n3 [Hosting Providers for PPV
6 V$ g0 ~! k& f* TBeyond Hosting H) m* m! F2 x
http://beyondhosting.net/
3 n" ?/ L+ d3 \/ J5 T( F6 q2 F$ dWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment/ k1 W4 V6 ]2 T0 o
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
$ H# K; P2 z& b/ J9 @direct linking with PPV. Also, these guys provide great support.
' Q: i; G' w" }4 E$ D5 g# L5 N3 WProsper202 Optimized Hosting
+ T" ]: p! Q" B( |( p- hhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
( d( H1 [! z7 D9 \& P+ `- l& nCPVLab Optimized Hosting. B7 I5 q) _0 q1 i( R" g
http://beyondhosting.net/CPVLab-Hosting/
7 q/ | B3 C0 q4 j9 GDomain Names for PPV
; p" L# R( e* o* l. COnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is* `7 e3 C' A6 o8 c
where you're going to host your tracking software and your landing pages if you decide to make them.
- u$ H+ a) M$ z: i% v( g/ nOftentimes people wonder if they should have a specific domain name or a generic one. One generic,0 O4 ]5 f( N: G
bland one is fine to start with, to host both your landing pages and tracking software. The .com,: n4 d) A! R4 [# P p
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
' `& j% o9 Y3 G1 ]7 `term or build a whole website.- d8 V1 n2 z! p2 w$ b/ Z
After you buy hosting, a domain and get those all attached to each other, the next step is to install
2 H7 N5 _, M# q4 ptracking software on your domain. This is really important, because it is necessary to track your
$ a: ?( t; a2 Y. r; e) w6 S: oconversions down to keyword level so that you can optimize your campaigns. Without proper
& q1 O' ~4 u L) R9 Atracking, it is impossible to know what is working and what isn't.
/ o- w9 }9 m/ h; |! D$ E! O' PTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
! y1 ^4 A1 e7 Eis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
) \; U8 c* J6 oProsper2025 `% d# _% i9 o/ z4 U7 ~# U
http://prosper.tracking202.com/apps/
, Z6 M) C) K- F2 X$ ~& v: L$ c1 L# c1 XCPV Lab
3 w5 H* z( I( J# v$ ^5 chttp://cpvlab.com/
8 g5 {; q" ~& m$ UCPVLab Help Videos
" e' @1 ^7 h, p& ]' qhttp://ppvlab.com/oweiw/oiurw/vdm.htm
2 m ?& e! b% W& a$ EAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an2 Y& {; M0 q! n3 N4 Z
industry standard.
( t; r: j. K3 G- I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
# C; n- I3 ~! I7 {CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
% B7 u- l0 g8 M. dgood support if you have problems with your installation., p- a# c6 |& }4 t' r" g0 i
Tracking 202
# B- y% K4 g; @. R0 N2 |Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
2 \0 _3 G. m, P8 f8 P- Z: |campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
* v7 t; H# i4 Earea.
~+ D; b3 E1 ` G% RIf you choose this option, keep in mind that your tracking software, one of the most important parts of. M/ @' j% g; a9 c n
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
( W7 u! |; D7 |6 k6 I" F' Minterface, and their hosting.
- _* x+ j: C( `0 W+ XAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
3 b: A& m* a E* I4 P3 u7 P; X# X. pand targets which you are bidding on. Leaving this up to chance in order to save money could
0 Q. n4 y0 z& V- Y( e) h, G) ]% Dpotentially leave you open to huge risk if someone else caught on to what offer and keywords you1 F0 T' b- h* ~; j8 G2 U
were using.1 v9 S5 J/ Q( f! A$ e$ a. Y
Choose An Offer1 F, Z; g L: Y4 ]
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.9 Q- Z1 ?( O6 \" b- a
Lesson on Offer Selection
1 W5 f( U! w% T: xhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
; `7 H' A6 b, ~In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.2 j9 Q) D8 u7 v
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
& C" {0 ]" E" @# B0 e6 [ ~# o+ v2 iLeadImpact as the traffic source.* H! S% ]# q% ~. @( R/ R, l8 g, a
Now the best way to learn how to put all of this together is to just get started. For some variation in* V* u; }, Q: I& P3 |6 F" _
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked, z! p* S# S" S0 Y6 o
campaign.
2 U! h* L# E" d+ f0 P& _. pWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
1 f0 z& S( G3 r) c+ L, V" F# Ipage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says4 \) Q, {$ l, C5 E& u1 G5 |
that all traffic is accepted.
( e; g6 {4 a) m; M! J0 F% a ~First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
3 z. }) O6 F1 R" rThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can6 E4 h& M( E6 o |, a
get creatives like banners or images specifically for the offer.
- ]2 \# p5 c4 w0 n3 d6 C! D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
/ E3 P3 z, f1 u5 t7 lBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can4 u2 K2 Z+ o) Q5 O% i9 z
track my keywords. Without doing this, it isn't possible to see what's converting./ s9 ~; o; q _/ \! B8 o6 }) v
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
4 A. H" j8 `9 ^# P1 A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
, k# N! q+ X# N4 ]% HIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
& {, C8 X. D" O5 V! jbottom of the page:
7 Y% b$ a5 V m- Q0 t* R& Z( g% V5 rNext, I have to cut and paste this pixel into my offer at Ads4Dough.
! H( D6 z( F% r6 m, K7 FClick on the offer → pixels → Add a new pixel and this comes up:4 Y L; I0 d& ]
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL! |1 `$ \* W. f2 q
from your software into the box that says 'Enter URL of image to load'.
' V0 M( @/ A TOnce you do this, it should look like this:: w$ `$ y" e7 {8 V& |; I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
" A6 D( Q8 M# o: \1 l. X: [8 AClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
$ D6 N+ x3 _2 w& |7 \ L1 v. s9 ?Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
4 W6 X: B! d8 m* dProsper or CPVLab.- R, A! C2 Z4 e; r' M% p$ M% {
; ]% g5 w' j; T+ Q
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发表于 2012-12-27 18:47:17
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