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PPV GUIDE [PPV新手入门][28页]
" w% I$ m$ |1 T h; S详细的请下载电子书！
9 T: X, f: z9 k/ ]' O8 g4 D; m5 ]" X% X$ ^* c2 j9 j' v9 E. @# K
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Newbie Guide) i9 i8 A/ }6 W' Q1 F- i' r v$ N
PPVPlaybook.com
$ N& r' p5 g& a% XTracy Shaffer
' p- J3 K" Z! u, P: |David Ford% A2 y0 @" e j7 i n- B+ C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1) I# j+ X! T- X/ a2 I) R1 P
Getting Your Mind Right to Start Affiliate Marketing! ^- B% m X& K" M' O; Y2 l5 Q
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
7 T7 V6 u' J) ?2 _0 I" M/ mever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
& k) Y3 h9 m9 C* m: Z- zyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
( `7 e" C1 s8 ~( t" wwith any success, these claims are laughable and far from the truth.
2 E% P: S/ K. V4 `* rAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash9 q4 ~2 M2 x- O+ G$ a' A
flow management. The main benefits are the low barrier to entry compared to other businesses, and' ?' F4 @# q8 {! ~
the ability for a marketer to be a one person shop and make an incredible amount of money with low
* p& t. b% @/ W: eoverhead.
3 _ D0 S1 H: F2 W" M" V% k; xThe winners in this business are the ones with persistence when nothing works, who know there's# }/ v* O5 M& j6 P" J. M
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
2 }" W9 E5 d$ |/ Q: S6 A) |* B0 FThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
2 C, L, I2 [' C2 D! V( Mstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.1 U/ x: I- n6 V1 w) h
Most of these things happen suddenly and without warning, and they all contribute to the amazing
9 V# S4 ^( f. m. S h7 dlearning experience available to anyone with a few hundred bucks and the ability to open an
: ]; D" s1 E1 y( k( p" }advertising account.
) }/ V- |% ? Z6 b4 R; P7 dYour competitors are willing to work at this around the clock. This isn't a push button, instant business
- Q, G# Y( g8 ~5 ]! n8 dwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet$ L* W$ z% A. a! B! [# r- w6 D
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,& F8 S0 I5 Q3 s' K/ y) t" e5 W
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
% A) X- f# @; w8 }9 `" Z/ hWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you. f e0 B9 q* M
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
2 h% _+ D* z4 i+ L! K* h! |started building.; D, u9 O. E! g! t2 j8 v, }" Q
Things you need to get started:% \4 |/ C! U& H+ q
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator) h/ P! h- |) p8 J
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
5 c# p- q5 }& n0 _, s3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
9 W. U; O( |" w8 _1 b6 _4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)4 z3 o6 Z- k+ H' t* X
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
3 {! v, ]0 o0 c: r g! a' V4 Kwith PPV.0 D' @6 |1 i7 l% M% U* S7 n' J" I
Basic Getting Started Definitions
; M' ^5 a% m( @' m- H0 O( oAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more9 G6 Q0 L$ d* x- R0 V, s
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
/ H5 \5 t2 d6 [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 27 V2 x9 p( D7 j/ P
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).* v( H) T, L! r8 a) t% p
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
9 u! ^5 p8 Q$ j1 preceives a commission on that product. An example would be the Amazon.com Associates program,
$ X n: \; ^6 x4 w1 U$ z: j3 oComission Junction or Clickbank.
; t7 y* \6 k* Q; L4 m9 ~- FCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
0 k3 J8 ^$ U8 q8 @& d/ p6 G- jan action like filling out a form, submitting their email address, signing up for a service or sometimes: L3 B n& {# D7 q2 I1 r$ o% s. y
buying a product. An example would be Ads4Dough or Neverblue.
5 k) N7 w( j3 ?Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
+ [: s& S4 S. j" a' B8 eaccount, getting the affiliate approved for offers, bumping payouts and just about everything else0 B/ |8 {+ {1 J4 \; ?3 \/ w' p: ]
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
$ W6 u/ W( Q! o p6 u+ |. J5 zright from the start can really help you.
7 s6 V: l w4 A" |+ m( SPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
% E( {) K5 U" S5 A+ Bin pop-up form through downloadable software on the visitor's computer. The advertiser pays per# _# P0 j5 ^" Z5 Y0 r o0 ?
view, starting anywhere from .01 or .015.% v( ]3 a5 @! r- L( A) d
In order to use this type of internet traffic, the affiliate can sign up with a number of different6 f' X3 }5 C$ e5 u! F8 S4 u
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
5 d) O+ E1 j7 Z! jMediaTraffic, and AdOn Network.
. Q' d0 y4 `: g' b" tDon't popups get blocked by pop blocker software?, \4 d6 w; E Q' g5 j" }5 _ J
No. Popups are served in a new browser window as if the visitor had opened the new window/ Q) M; H: o! u; A- {) f
themselves.$ Z- J% x; s/ O9 e: `8 H
How many popups get served to the visitor?
* i, c' ?/ K% _& ZThe number of popups served varies depending on the PPV network. Some pop more frequently$ I3 G8 a, L, N8 g9 Q/ g# A4 N
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by% i$ |; ~, N( U1 _3 v2 B" i$ x6 w
serving this kind of advertising, so they have to toe the line between keeping their software
) @# B& b. h, i; @downloaded and still making a profit./ [" E' B/ h z6 C
Isn't this type of software bad? Why would anyone keep it on their computer?$ e- _' H) J# _; I8 ~8 ^ M7 F3 \
No, this type of software doesn't harm the user's computer.6 m$ D' y: m4 n$ q5 W; b
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
9 i) b3 l% G) T" R& U0 o7 ]toolbars or videos to place the software on their computer. The visitor keeps the software in place so0 m9 ]! u; R* Q# H8 A/ ]
that they can continue to have access to the incentive.
) x9 X+ c, }# ~8 T( z2 l, z" m: c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3- R( t& L7 W" t: v
How to Get Accepted into a CPA Network$ K" X0 v, t/ ], u5 a* Y& G
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place. l1 L9 V% h: u5 f, h, S! |
to start looking for networks is Offervault which lists offers and lets you compare payouts across+ Y4 Q; K( Q$ r. W: |7 P
different networks.
" n* b8 g7 T" Y4 y% h$ J7 O7 _7 U, Z& vOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
7 n) L+ m( g6 h% u1 Napplication and be as specific as possible about your promotion methods. Usually some time after
/ A# U3 `; ]& C4 ?8 mreceiving your application, the company will call to interview you. The phone interview is a critical9 W y3 @! j/ m3 X0 u+ ?
part of the application process, and most networks will deny your application outright if they can't get
( z8 T+ a6 f" j. `1 G$ i1 Myou on the phone.
# Q- Z! S' A0 W, \# fOften, the person who does your phone interview will actually become your affiliate manager after3 X4 R; K! v3 J9 M
you get accepted, so it's a good time to put your best food forward.$ V% ?. {( ^' t9 }; t- S) `
You might not relish at the idea of someone grilling you about your internet marketing methods over$ d& x1 Q8 v+ @
the phone, but trust me, this part is critical. Have answers in mind for the questions:. b% H# I" u* T
What methods do you use to market offers?
) u* S' y" ]" l- u: v) ^- ZDo you already have a website you will be using?7 @0 M: T2 q' c* d) P
How much is your advertising budget?
3 x, N% t1 i7 H- T/ X+ u( J gWhat other networks are you a member of?
5 ?; q; }3 C9 P. \Who are your affiliate managers at these networks?
9 [, f* t, T5 n1 c2 pDo you use social media (Facebook, twitter, etc.) to market offers?: ?4 o8 b4 f9 N- U* U
How much traffic can you drive?, W# Q3 m- m; b! w$ ~: v8 Y) |8 @
Do you have a personal recommendation from anyone who is already a member?( R5 {- r3 J& v2 O
Once you provide satisfactory answers to these questions, the network will approve or deny your4 s5 ]/ Y. B$ I' R6 \5 d
application. If you get denied, just keep applying or call someone on the phone and try again. Be
# r' t# W4 r) a D/ @persistent. Also, getting a personal recommendation from someone who is already an active affiliate
& v' o! |% N) E( n) [' f( Mfor the network can be helpful.3 J" a" X) r7 E! R! S
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
8 x: Z0 ^6 p3 K. R! V+ Q" SSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network5 A' I9 b5 }) E- F4 x* p% q; u
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
+ e' I5 Q" }: T# z& l) U0 Gpeople can open a lot of doors as far as networks are concerned.
1 o" Y7 q& h( J$ v2 V0 L. r1 [After You Join a CPA Network- }6 C+ d1 l( b
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
% L( Q2 r/ M. t ?3 Z, u% O) D' Cand make an attempt to get to know them a little bit.8 L p( p* f9 C1 U" T
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their$ z5 R8 @. ^3 ` j6 F1 b. N
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
$ `, K, n% H$ U( O2 Z! _& h' {- A6 z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 47 p# p6 b% M; I
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
6 w4 Y, E, V" ^7 D7 k( b+ o3 z" K2 Cbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus% s7 p+ J6 D* ]' P* @
email.
2 ?2 P* G( O" L* L" w9 n9 n6 m0 oFor more helpful info about dealing with affiliate managers, check out:
/ ?. `3 j$ Z: n( m* x% i; ]1 l' Chttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
y2 v1 W: b9 [/ }http://www.mrgreen.am/affiliate- ... iate-managers-want/
x2 Z9 q2 R- Q. I( Y2 r7 j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
& d5 i: N% ~$ h7 N# ~5 lSet Up Web Hosting
: \0 R- N6 r4 y1 QGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
: Y0 R4 [! i$ s2 ~ h( L% h( K* Fabout internet hosting. In general, you get what you pay for with hosting. When you use a shared, r( Z& J9 y! D5 M1 y
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
' Z$ j. N- V- q4 l6 s, f0 g( ywhoever else is on the same server as you.
* i. k; r9 D; _' h6 H$ lSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast8 Z# g* @4 V2 P2 `7 t' }% z, i
enough that the visitor can't close the window before your pop up is even shown. You have about 3. O& `! ]) t: |& Z
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
2 A- i4 {0 ^# g3 j" x# y" CTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a9 t+ m$ v7 }2 G3 Z, Q5 W t
house full of roommates (hosting customers).7 D* D" @, h J- j$ i& A2 M8 @
In shared hosting, this is like having roommates where everyone has no specific designated area inside
( ~( b0 _; \. gthe fridge where they are supposed to put their food. Everyone just jams their food in however it will; C5 B3 _2 h4 n8 {. D4 G
fit.% M* p* ]- R/ K4 }
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than; k+ w# W; \3 z5 N
the rest of the roommates, by virtue of simply needing more space and resources to accommodate; {) Q9 Z6 O! |4 H
their food. Everyone else's food in the house has less space to take advantage of.
0 G- W0 d0 e1 i9 lIf you have less server resources to take advantage of, your ability to serve popups will slow down. For: `( Y/ G6 e, n% Z/ g0 u
any type of hosting this is a bad thing, and especially while running PPV traffic.: t9 d6 h: r4 h3 `
In the case of a virtual private server (VPS), everyone in the house has their own designated space$ W; ]# G+ a2 O9 G0 d1 e9 s
inside the fridge to put their food, and other roommates can't come into that space. The server is
" k$ B/ v3 R! U0 c% X" _' Apartitioned, so that each customer can only use a specific amount of resources at any given time.
& i/ G7 M- {$ V( L8 L/ c8 bA dedicated server would be like having the whole fridge to yourself. All of the server's resources$ o0 ]% k; L. z/ q4 a! R
belong to you and no one else can use up those resources. This makes it possible to serve much more
9 P. g8 d W& u/ B) F" I& xtraffic, faster.+ ^; z# N7 e1 E; A
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
2 t9 N+ A% ^1 v2 ` e" u. D* CAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is4 H% l) O% N4 ~' q8 m' e
here:( k# o X) d! P. ^& d& w
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-/ B4 u2 o% m, l2 F7 t7 `& w, N
VPS&highlight=hosting
% P4 {5 q6 i( I. XDedicated-Hosting-vs Shared-Hosting( z" c {5 H; ^$ ~9 E* e
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-! ^. C |# u; b/ D; V8 n
Hosting...Your-thoughts$ j: p a& v, c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 61 c* J/ L6 I/ K" q, M
Hosting Providers for PPV
5 S. ?/ E, D, j$ z( g. kBeyond Hosting
; t# ~2 L0 g$ ]2 e2 D- {8 whttp://beyondhosting.net/* \% o$ U! y( m% B) `0 Q( L: N
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment7 x) t- X: x8 g7 g( s; c
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
; O8 h6 E! I7 Kdirect linking with PPV. Also, these guys provide great support.( A) R0 |6 u9 w! K3 i/ V. J
Prosper202 Optimized Hosting. g' ~+ E8 G* m: q
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
: F; U* F2 w. i. A& j- n/ G; bCPVLab Optimized Hosting4 S: u* v; r1 B' g% Y: t7 w' [. u
http://beyondhosting.net/CPVLab-Hosting/
/ M% N' m0 ^4 d/ k; f V8 cDomain Names for PPV0 ?& F: Q9 V' x/ V2 z [
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
% b4 Y w! t5 n+ v! R6 {1 {( {( fwhere you're going to host your tracking software and your landing pages if you decide to make them.
' }& ~* h x2 d3 t+ z$ U0 ]Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
1 y: x# ~) X9 \1 {bland one is fine to start with, to host both your landing pages and tracking software. The .com,
: P4 C0 ~$ C2 u( }( N.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
) {' l$ R) e" z$ H; R/ {, sterm or build a whole website.1 x. h! e f3 E& O: ?. E) U
After you buy hosting, a domain and get those all attached to each other, the next step is to install
( t+ T e/ e3 k* Z0 s% o \: w* `tracking software on your domain. This is really important, because it is necessary to track your3 [: J/ r( x. G" Y# e* J
conversions down to keyword level so that you can optimize your campaigns. Without proper, t. j+ ]: a+ d3 _. u4 X: ?
tracking, it is impossible to know what is working and what isn't.5 p, N) T" z' c( P/ e l0 E/ d
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
' k! e. i% c1 e- b# d2 K2 ois beyond the scope of the guide, but both are pretty user friendly and have getting started guides.+ y1 r2 w/ s# d7 V( x0 D* P3 p
Prosper202
4 D! A. _4 Z8 R3 {% Mhttp://prosper.tracking202.com/apps/
9 @6 Q. B$ t6 b2 PCPV Lab
5 Y& U! v0 v* T# {! U7 Q; \http://cpvlab.com/
* N: \ M- g) ~CPVLab Help Videos2 i7 h8 J) W- D6 ?" }8 v
http://ppvlab.com/oweiw/oiurw/vdm.htm* B3 U2 ?+ g3 V$ F9 \" X
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an7 J9 a, u! G2 h+ M% u
industry standard.+ I" d: K- k# F. F0 Q/ J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
5 g; C& i" {% J9 I; a1 tCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
$ k7 N; Y5 L5 xgood support if you have problems with your installation., ?% u5 y: K* {$ \% S1 o
Tracking 2026 l) N! z, L! v( a/ ?0 Y" m
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
) a, L. X, h Y* ocampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
1 t! z' _/ V& A5 A: p! \, Rarea.
5 j5 i# ?, g2 w( T, }8 `! F7 k6 HIf you choose this option, keep in mind that your tracking software, one of the most important parts of
- q' ^8 r6 o+ [# c6 B y, lyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202* ]* Y' u' E, z
interface, and their hosting.- p& D# Q) S5 X' O5 R( N% V! m
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
. f# T1 h' y5 x: {and targets which you are bidding on. Leaving this up to chance in order to save money could# v. U( v( d7 [0 x& K6 |# ]
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
) b& {1 |% _! Y2 X6 O4 P( U/ bwere using.( e y1 @/ `+ V2 r0 W! A
Choose An Offer
Q8 R- @& f2 r) ^9 J$ VNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.& h9 j+ A. d" {+ k( P6 }3 `! g
Lesson on Offer Selection; p( T4 `- P2 ^
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
7 T6 \) {9 v5 N8 X/ CIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
/ e/ O E8 V8 J4 _; u# `To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
; \: K3 S6 ]% `: G, N) JLeadImpact as the traffic source.5 z! y% `2 G8 j) S2 k4 w+ s
Now the best way to learn how to put all of this together is to just get started. For some variation in
. s- p6 O5 ?! Vthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked: b9 U+ ]. L5 i$ {2 Z/ X
campaign.
8 ?) Y6 I' m6 ^, p0 `6 TWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
8 R1 T$ D6 |1 D! L. C8 Jpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
) y* F# {$ O: q5 X6 u+ ithat all traffic is accepted.' E* P2 B( G$ w4 r" _3 F
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
! w/ t, H4 v' [0 Y1 ]This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can! ?5 S' O, \$ u' I
get creatives like banners or images specifically for the offer., Z2 m: [7 i% J( U/ D1 s7 s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
' q' E5 m- x4 H. X1 NBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
1 P Y+ ?3 b; |, _" strack my keywords. Without doing this, it isn't possible to see what's converting.
$ F) }( \6 D3 u6 ]8 D4 K! R1 H3 R8 L BIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this: G" C0 ^$ J3 p: p" U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9* X+ p+ s0 f2 V0 y
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
0 W0 z; ]( K+ r$ C0 Lbottom of the page:
: S1 b% i5 g7 W* i0 ~Next, I have to cut and paste this pixel into my offer at Ads4Dough.2 d0 X6 i/ p6 H* u! k
Click on the offer → pixels → Add a new pixel and this comes up:7 b" y. K% v; h4 n; ^
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL" j: O# @3 `9 Q( M+ i
from your software into the box that says 'Enter URL of image to load'.
; Q- ?2 H* S8 z6 M5 e* I( `Once you do this, it should look like this:3 Q3 \) r' h% i& `7 F; ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
/ I6 m; t$ S; N7 E9 @! M, SClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
, s% T$ L# Y$ n) }( B+ ^# ?; _) d$ yNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
# Z/ V! v" Z6 D% {& e! ZProsper or CPVLab.
5 O# t+ i2 M8 T% c
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发表于 2012-12-27 18:47:17
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