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PPV GUIDE [PPV新手入门][28页]( U8 T4 ?/ T' `. r, E/ Y
详细的请下载电子书！8 R2 g# ?3 ~% A; ^$ a
* ^! e Z0 r6 `0 O1 p3 X% t
. ?6 F1 w* H7 M5 M6 T, wNewbie Guide( r5 g7 |, i5 @
PPVPlaybook.com
) a" F9 q' W6 P+ F) U+ KTracy Shaffer
/ ^8 y6 H; p q# hDavid Ford
# s" @7 A- g5 ]8 ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1; [: K: L3 e, q( m- q
Getting Your Mind Right to Start Affiliate Marketing
6 j/ E* O( l+ b& k5 w# J* XThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an% Q, ?& c+ M- y; y
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
0 l9 [. U# [3 F- T+ f/ Gyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing* o! p+ E+ C9 K3 h! H; E
with any success, these claims are laughable and far from the truth.
, p# B* j% p4 v$ G, W" J6 ]Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
- u( p" X( y. b( c4 gflow management. The main benefits are the low barrier to entry compared to other businesses, and5 e9 e+ J* z/ Y
the ability for a marketer to be a one person shop and make an incredible amount of money with low4 Y5 G' }2 r7 R* m# B* G9 P7 [
overhead.
7 B1 i2 P1 ^$ F u) V! kThe winners in this business are the ones with persistence when nothing works, who know there's/ g, W$ [# f+ g: N9 `/ w
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.8 L: {2 m4 U. J- k' [& m
The cold hard reality is this: virtually everything in the space is changeable, what worked today can$ [: \6 D9 B+ f& _& G0 c
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
1 n! P1 q7 u& x( C3 M7 QMost of these things happen suddenly and without warning, and they all contribute to the amazing
/ @8 e! K" k9 s8 }# L& Glearning experience available to anyone with a few hundred bucks and the ability to open an8 N) L! @ }& r$ S4 m; s
advertising account.* @' C7 J7 _4 @0 t; ^5 P% t
Your competitors are willing to work at this around the clock. This isn't a push button, instant business0 }. R3 j5 b5 t. |; T* K1 N
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet8 [% U+ O5 l( v' I6 k+ I" b
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
% K4 v+ I" T7 Z) Htrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
$ a9 ~6 S# h0 R- r% H" ~/ ^With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
, ^2 ~: m3 C' U5 R+ c7 y6 E; Nstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get9 _) ?' c/ P- K
started building.) M' ]( H- L# S6 j4 ^0 u
Things you need to get started:
4 b8 |& R/ j% O& h4 S1 P( d1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
+ k0 X! [7 V1 C2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
$ i. J, ^# M) N+ n" U3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
8 X: P+ [& Z/ @6 p4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
u% S: J5 i3 B7 `" oThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
7 f" Q( A2 c! b- V7 c- ?. Y( @with PPV.
+ ?1 \1 a8 J4 W! r7 s; A1 QBasic Getting Started Definitions) v% x! P. I5 z
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
; j0 h: }% P' T. A# h" Daffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main8 U9 V: d+ g7 M, L9 I* p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
$ C1 s, Z1 Z) \2 Itypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
D) x/ w8 d; ^! }; QCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate2 ?+ E; _) X: k
receives a commission on that product. An example would be the Amazon.com Associates program,
- J4 Q- H0 Q+ {( M6 U2 y) V$ U5 y! KComission Junction or Clickbank.; y! C [9 Z& z4 ^4 o7 M7 n
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
4 U6 m7 d& {: e6 C' ^an action like filling out a form, submitting their email address, signing up for a service or sometimes9 k6 M& J4 Z4 k" y3 d, h; x j
buying a product. An example would be Ads4Dough or Neverblue.
; B% ^9 {6 l/ d3 j' F( ^. K8 {Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
# ~$ k3 z1 {7 l# h) Yaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
" g3 s, T8 c3 i) X) Xrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
! h, [2 i' q3 p( N% x$ `+ Mright from the start can really help you.% d7 z/ m) o: [6 x/ U9 \ X& I& v$ L+ D
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
6 c9 w" b! U( P- V3 i9 Yin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
~; w9 {2 q/ D# n$ `view, starting anywhere from .01 or .015.
) [6 X' J$ Y% v+ dIn order to use this type of internet traffic, the affiliate can sign up with a number of different
0 y" {$ g& `" B7 a' C( Ocompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
6 h0 f, }3 A; c, j# Y" o1 a" {4 P# @! r2 fMediaTraffic, and AdOn Network.
- N9 E* T" J- W& [, jDon't popups get blocked by pop blocker software?9 t0 P) r$ L l* N& S- |/ ?& w
No. Popups are served in a new browser window as if the visitor had opened the new window
U8 E; y0 J; V J% g! ?$ wthemselves.0 s2 B* r5 n9 Z4 R1 n1 P% m0 n: e/ ?
How many popups get served to the visitor?& z9 J: \+ l8 H- J; V
The number of popups served varies depending on the PPV network. Some pop more frequently
- u3 K( c: E: H$ L: R2 Q! h9 a(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by7 n7 } ~4 ?" \$ d5 h
serving this kind of advertising, so they have to toe the line between keeping their software$ z8 H8 @ p3 Q4 m' R; r& s- P
downloaded and still making a profit.8 k# A5 n+ \6 k9 s, _; v! o' J
Isn't this type of software bad? Why would anyone keep it on their computer?, r% W0 E c7 R5 t' V
No, this type of software doesn't harm the user's computer.
$ V% ]# p$ z J7 F- ]. WCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
9 p/ {: i3 K7 D& G4 S" q7 E: Htoolbars or videos to place the software on their computer. The visitor keeps the software in place so3 ^2 e0 s% \4 | ]- v# h7 W6 N
that they can continue to have access to the incentive.2 T& ~8 }6 N8 L+ v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
) M" v" X4 Z3 a$ ]; o5 JHow to Get Accepted into a CPA Network
6 y2 M" g! {# X2 r$ JIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place" }; e8 H E% Y' |! u; E1 T( d
to start looking for networks is Offervault which lists offers and lets you compare payouts across- C( B) \- i5 T5 W# W; F
different networks.& R/ S5 u# \6 x" a
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)0 B2 h% j+ G8 f& b9 |, Q
application and be as specific as possible about your promotion methods. Usually some time after' y) J+ d$ s7 V" u6 ]: \3 ^7 [
receiving your application, the company will call to interview you. The phone interview is a critical
& H8 p s2 _0 g, Ppart of the application process, and most networks will deny your application outright if they can't get
0 ~9 f0 }& y: f( T9 eyou on the phone.! S; u" w A4 M2 I- W4 [3 o7 F& o
Often, the person who does your phone interview will actually become your affiliate manager after+ d; I/ v* ?: m5 t& n9 d
you get accepted, so it's a good time to put your best food forward.$ M0 Q/ o3 g. q, x7 C5 Y
You might not relish at the idea of someone grilling you about your internet marketing methods over
! O' W9 I' j; [% p; ?. ythe phone, but trust me, this part is critical. Have answers in mind for the questions:4 ~3 _; p" o0 {1 L
What methods do you use to market offers?
& i# G7 J1 \7 |0 ODo you already have a website you will be using?8 W9 \' n) {5 S9 z
How much is your advertising budget?/ v, h1 y6 w' l* e
What other networks are you a member of? D7 L* `: @/ J+ }) U
Who are your affiliate managers at these networks?: ~8 U H+ B% R* Z, H
Do you use social media (Facebook, twitter, etc.) to market offers?% c5 {4 y7 {% I K
How much traffic can you drive?
5 V6 v5 E: f6 eDo you have a personal recommendation from anyone who is already a member?
/ s$ L- ?7 C: v% Q! N0 cOnce you provide satisfactory answers to these questions, the network will approve or deny your
/ }& q' s7 o9 v9 F9 i. g! napplication. If you get denied, just keep applying or call someone on the phone and try again. Be
. v7 N( w j7 K9 c0 s% kpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
3 A& g/ [% b: N+ E9 ?for the network can be helpful.
( _2 J* l7 d( d6 ZTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate: S- d, |" j- w
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
: G3 E9 b/ f7 a1 aowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
9 Y4 q9 q2 ~$ x; zpeople can open a lot of doors as far as networks are concerned.
% i0 H! T/ b6 v# F6 EAfter You Join a CPA Network; ]$ N1 [2 K% o) i) _9 w
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
2 o- z( e" p) {9 I5 F( P; R1 }7 Land make an attempt to get to know them a little bit.
' r# E3 _/ l5 B8 A4 q! `Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their2 p+ a: Y6 c& @/ @( A& w
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
4 |7 v m q+ _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
1 W) M- \: d& F$ h" _larger, they can really help you with your marketing efforts, scaling campaigns and getting payout6 U/ C/ A+ [) ]* b& O3 e
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
- V6 [ [/ |) e7 E5 P0 [email.
3 i# w: P! Z0 U4 {: K9 ?6 H bFor more helpful info about dealing with affiliate managers, check out:
: v# j/ ]: b, y6 |$ f$ R* V5 [+ E+ bhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
2 A: ]2 A4 ]4 U; Hhttp://www.mrgreen.am/affiliate- ... iate-managers-want/, h. b% N1 {+ h# {1 {" g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5. ?2 o8 N6 T2 Q. V, J4 x: Y
Set Up Web Hosting) l% F# ]4 K0 ~2 E) f: r
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
9 a" u7 h+ V) T5 jabout internet hosting. In general, you get what you pay for with hosting. When you use a shared ?- u! P/ b! B2 l" c
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with& j+ V$ f1 K( f8 b9 g: C
whoever else is on the same server as you.. l6 p N6 S8 Z' ]) c; V( o$ }) Q& F0 ^
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
* |7 C. p$ T( P: ? F, Ienough that the visitor can't close the window before your pop up is even shown. You have about 3- ]2 { B p1 f. M x1 l% y
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
& p0 f# ?9 }( M5 hTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a& y* I* S) ~# {0 ^4 t4 c$ P4 l
house full of roommates (hosting customers).
; }; z8 `$ @; D! F9 c: ZIn shared hosting, this is like having roommates where everyone has no specific designated area inside' {- R( D2 M3 E: L( _, D O
the fridge where they are supposed to put their food. Everyone just jams their food in however it will4 d' ]8 {6 U! H! E6 {
fit.
) N* v# G9 P- D+ CSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
o( H g+ w9 r" W7 t$ kthe rest of the roommates, by virtue of simply needing more space and resources to accommodate8 Y8 _3 Y7 b$ F& A0 }' D
their food. Everyone else's food in the house has less space to take advantage of.: G; m9 X: ]2 {% `
If you have less server resources to take advantage of, your ability to serve popups will slow down. For: \. S) x' q% `1 ?: T! r) r. u
any type of hosting this is a bad thing, and especially while running PPV traffic.3 G- J4 ]1 k# _4 Y! L
In the case of a virtual private server (VPS), everyone in the house has their own designated space
9 H3 @- k# R/ w0 Kinside the fridge to put their food, and other roommates can't come into that space. The server is4 j- `& a7 N$ X
partitioned, so that each customer can only use a specific amount of resources at any given time.8 d) ^2 I& y. |* U0 Q4 s4 x" L% q; c
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
; ?; |1 S" W f+ U1 N: f1 Q n% Gbelong to you and no one else can use up those resources. This makes it possible to serve much more1 Q" f; W; T$ r3 G1 p3 g+ Q% A
traffic, faster.
, g/ l+ ?8 e/ NAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
7 Z [0 ^0 e( \ ~& S2 C ~$ JAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
# [) f! F5 x Z6 Y# _here:
# G5 D. @3 Z6 chttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
2 Q0 y! r( d2 B! j8 ?* IVPS&highlight=hosting$ w- {+ W/ e( s- F( r6 D. p. I
Dedicated-Hosting-vs Shared-Hosting
# T0 `5 X8 l& D% o; n4 M) `7 Vhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
% M9 S1 q8 x" J, [1 a4 v+ IHosting...Your-thoughts. P- S8 I& v: V4 N( [/ ^" I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
: H$ G7 B+ Z! U7 O) x bHosting Providers for PPV9 \" ?! k1 i% R9 y1 c4 O# f
Beyond Hosting
- C6 n* C" H. ~http://beyondhosting.net/$ G n" T& j4 O% ^: d3 i
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment* r; F8 t* g: m, h
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
" }3 _3 T8 \4 ]" k J( x( ddirect linking with PPV. Also, these guys provide great support.# O( n6 S& @5 L8 _: U- _
Prosper202 Optimized Hosting ?8 i& w4 c- T3 F( p! k
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
% ?! l! ^6 \8 Y8 g0 X* p+ x- oCPVLab Optimized Hosting
4 Z# v/ P8 U$ z$ Yhttp://beyondhosting.net/CPVLab-Hosting/
$ \6 H) E( ^6 h. y7 pDomain Names for PPV' x9 t& k) k+ ?1 T, e! Z5 h. L
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is! p5 M2 L/ R# e/ Q9 J4 G' P
where you're going to host your tracking software and your landing pages if you decide to make them.
! [ z$ b* h& ?3 _, n' V" kOftentimes people wonder if they should have a specific domain name or a generic one. One generic,! g3 n( l% s+ L7 O
bland one is fine to start with, to host both your landing pages and tracking software. The .com,+ @: z" I0 P; R
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
. B. `& w4 L1 Tterm or build a whole website.
& q- [0 i5 W5 ]) j' W# _: ], C' VAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
1 j7 ^9 G" Y. X }- W6 t, Dtracking software on your domain. This is really important, because it is necessary to track your. Z5 M7 n" E9 [6 y. u
conversions down to keyword level so that you can optimize your campaigns. Without proper
# S* g2 Z2 m$ A1 s: O8 Otracking, it is impossible to know what is working and what isn't.
4 |. t7 g) u: W7 U6 tTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software7 L" q7 v5 C" P9 t- f
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.5 }& x3 Y6 U# j4 J! `3 {
Prosper202
4 ]" g, G5 e" c4 ?0 hhttp://prosper.tracking202.com/apps/' g$ q& g2 ~( o0 b
CPV Lab Y, F- p3 ]! N5 Z
http://cpvlab.com/
/ X# r! u5 i, V( [; X" m, ^9 [/ QCPVLab Help Videos
$ Y6 Z3 f! `! s8 C0 _+ t( A: k+ ?http://ppvlab.com/oweiw/oiurw/vdm.htm
/ I: i- V. T4 @5 x- NAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
$ M; N" V* p4 Sindustry standard.
1 h- c) A9 n, U0 W& L& s- N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
4 P3 s3 N5 G; S' ~) TCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from( H1 E9 i. `. ^3 ?) j
good support if you have problems with your installation.
: g7 l! O- [4 S' h/ S, R( p3 gTracking 202
$ F+ \# s% _! R& x5 qTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
8 r7 e/ Z+ I1 v4 m1 {. T" ]3 mcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
3 Q: W% C5 V/ L0 f9 \* Farea.
- t' N" H3 C4 g6 H' C( HIf you choose this option, keep in mind that your tracking software, one of the most important parts of3 A% b. t6 f: Y, |0 A2 K; ]) x
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
- w( u! J; K. m9 s: ^interface, and their hosting.
( s" C, V: B( |Also, your tracking software reveals the most critical part of your campaigns- the converting keywords6 k% F/ d$ ]" }8 a3 |
and targets which you are bidding on. Leaving this up to chance in order to save money could3 C& k' R4 @+ ~+ I2 E4 m
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
) P( q& S# o. ~were using.5 i5 @! c( }$ I) E+ u& |
Choose An Offer O0 m; m2 H8 e- P b6 x& _
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
! K7 H0 k; B) O% cLesson on Offer Selection
( F" F' r, p9 ?http://www.ppvplaybook.com/forum ... on-Selecting-Offers
4 {/ l# U# l4 qIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.6 x7 _( q8 t$ J) Y; h& E) _: [8 J
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using J! g& e0 A6 d
LeadImpact as the traffic source.; b, C. q% K4 u
Now the best way to learn how to put all of this together is to just get started. For some variation in5 b. O j6 M, G% u
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked9 t% W7 S: B) Y4 Y0 F1 j) {
campaign.0 B/ }9 q B- P |8 c
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first1 L5 v8 y1 E. h+ }' h) i3 f% y8 F
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
: k$ B* J/ `: Sthat all traffic is accepted.
5 U \4 i" J( `1 q4 \" mFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
. b! t, A. q3 _8 r" ?& N8 k) i: \This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can5 r+ y6 S' K( ^) W( c
get creatives like banners or images specifically for the offer.
- x5 D3 y- V4 u; u% I# S' S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8# r$ E) y( Q. i# E* N. o
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can: p% v0 @1 \( U$ c7 P5 d9 b
track my keywords. Without doing this, it isn't possible to see what's converting.: n, i" S2 d, h& U, g, l2 @
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:+ Q( Q5 ?/ [/ Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
0 c; x. N/ k5 h( W, b f" @6 A* \7 nIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
9 h! Z" f3 q, n7 {& }bottom of the page:
0 G- A+ A3 I5 k- o& INext, I have to cut and paste this pixel into my offer at Ads4Dough.9 a" j6 P6 Y0 }# O& Q
Click on the offer → pixels → Add a new pixel and this comes up:
& {, Y1 E, H9 b) M* qMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
' f' V9 _' d1 O3 A U, Yfrom your software into the box that says 'Enter URL of image to load'.1 j' o. `4 z. D% \8 Z% k5 N7 |
Once you do this, it should look like this:
2 W( `3 s8 u5 `. ^7 U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10- ?& S5 `: d; M# C! U$ _. ^
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:. E7 J7 Q- T' E% d* s
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
& u0 ]8 _: K) A; X: M& NProsper or CPVLab.# u) }$ |- ]6 Q0 v7 r. l
& ?. m+ }" I& o7 R5 \- W& W' k
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