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PPV GUIDE [PPV新手入门][28页]
/ Z. ^2 r* ~9 k+ |详细的请下载电子书！
" p" y+ }' S1 S8 \$ h' F. R0 N s0 F& d0 y3 X
* d! G8 y) ]6 @! ]( T; ^6 n3 l- r6 ANewbie Guide
; ]7 O# N$ h6 v: a% e) |PPVPlaybook.com& w/ C" l" P# C8 M' J& C0 e* l" Y
Tracy Shaffer( Z, n' ]2 X/ w4 E! [: Z+ a( M, q9 B
David Ford! ^* q# z9 d2 r" i0 ~) x: J$ k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1# B' Z8 ^. L4 b' n y
Getting Your Mind Right to Start Affiliate Marketing
+ T' m, I/ i7 w2 }( CThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
2 w& ?9 c. k) y1 [& M9 Dever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where6 T1 Q+ D' [) ~( M" j" ~3 {
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
. T: Z; P0 m3 i4 [* `5 e' Gwith any success, these claims are laughable and far from the truth.1 [* j! a* |# h- ] A* h
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
7 H4 r# b8 [$ y2 z4 Z w% Rflow management. The main benefits are the low barrier to entry compared to other businesses, and# a" C* A$ Q' g5 Z% r
the ability for a marketer to be a one person shop and make an incredible amount of money with low J% t7 [( w, b+ n' t/ c
overhead.
2 i4 A0 ]( g$ ]7 Y- y: T7 Z" u" z1 o1 wThe winners in this business are the ones with persistence when nothing works, who know there's0 V! K0 |, D& r% L9 j
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.$ ]( \" x3 I" Z
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
; S3 K, K! _4 v7 ` \stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.+ ]& |6 ^# w0 {6 U7 n3 n) ], k
Most of these things happen suddenly and without warning, and they all contribute to the amazing
- B- M7 @! C: @3 ?. F8 Tlearning experience available to anyone with a few hundred bucks and the ability to open an. K4 T4 d9 m1 j) W
advertising account.8 _" Z7 A# Z5 E- c
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
$ U) Z/ e' Y! B f( l4 `where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet& s+ i+ K1 X( E
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
6 A M& L6 ?" J3 m, f* Strying something else, failing. There isn't any guaranteed recipe for success except this: persistence.1 a( N' H( B, j) \
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
0 @- X+ x( t5 a4 I* g* D5 Pstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
) F: P: \; Q+ v" S O$ Jstarted building.
( ~& x' N. l" l: J; \+ R5 cThings you need to get started:6 _/ Z- V9 ?+ y6 l0 @
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)/ d: f$ X/ w: r; u
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)' Z7 l! P3 r/ A7 d/ H$ J
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)5 `& c5 A- o* \ n' g- g
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
; K1 J, u$ s% {, U2 g: }% CThis guide describes from start to finish, how to get started in affiliate marketing by running traffic; H, F) R7 J& R
with PPV.
/ J+ g. {5 m2 X9 R; {. N& rBasic Getting Started Definitions
% ?8 }1 G4 ?- h$ z0 ?: pAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more$ s0 F C7 I. P- t
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main; R3 T' ^6 `! S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2) [9 [$ P2 F" }( q0 I. i4 ?
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).: q7 c/ s+ t0 |2 v$ }3 a p0 K
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate+ ]5 J4 X- c3 e
receives a commission on that product. An example would be the Amazon.com Associates program,% j! b4 R/ x5 {4 ^8 y, r
Comission Junction or Clickbank.
9 k) X0 j- ]* DCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes; x, c+ l4 \# Z, z/ x4 q' ]
an action like filling out a form, submitting their email address, signing up for a service or sometimes- s" n/ O3 P$ C7 `* _/ d& _ I1 u
buying a product. An example would be Ads4Dough or Neverblue.. m6 l3 m, [/ M- i8 q+ A
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
8 B, F! C6 z) K) d; A- Maccount, getting the affiliate approved for offers, bumping payouts and just about everything else$ H; n: n) W! k/ r4 C, V
related to an affiliate's account at the network. Having a good relationship with your affiliate manager' ^# B, q* V3 W( }/ Y
right from the start can really help you.- X# a6 R b! ` B" v) X/ `' N' @
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
& O* ]+ I) e- Q: Oin pop-up form through downloadable software on the visitor's computer. The advertiser pays per& q0 _% {3 U7 q
view, starting anywhere from .01 or .015.
4 Z5 O i0 I5 y% v1 lIn order to use this type of internet traffic, the affiliate can sign up with a number of different
" Z- f. R$ j) U: j$ b. mcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,/ B8 n0 s' g9 Z- B
MediaTraffic, and AdOn Network.
( K9 L5 s! o* [" u4 }" }- l4 oDon't popups get blocked by pop blocker software? t2 q; B; b j
No. Popups are served in a new browser window as if the visitor had opened the new window8 B; ?, E& ?/ R! ~! x! T
themselves.
2 V8 B7 x2 f* q* WHow many popups get served to the visitor?
7 P& n& _3 W; k$ S5 ?2 HThe number of popups served varies depending on the PPV network. Some pop more frequently
" D$ `# x4 o1 j; ?4 i(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
. H8 q7 g, U9 N2 U% Z; v4 D2 Bserving this kind of advertising, so they have to toe the line between keeping their software
5 {1 H; }# |7 Q _downloaded and still making a profit.
% M, T r/ m! x7 |4 CIsn't this type of software bad? Why would anyone keep it on their computer?4 G8 W! Q0 @4 a- {" d, X
No, this type of software doesn't harm the user's computer.
+ v* p! F. ]; H2 s; P, a) mCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,& K, X2 t7 M( F" g! z
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
! s" o2 p& N( V. V) a; X+ Jthat they can continue to have access to the incentive.
5 n$ _8 d( a8 s8 v) \© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
- R# W. `2 j0 aHow to Get Accepted into a CPA Network+ N% s5 @+ u4 |7 M' N3 q4 p; \
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
+ I, h6 C! \" O! i8 _. ~. _& r% T* tto start looking for networks is Offervault which lists offers and lets you compare payouts across
% z1 B$ E" a) R/ jdifferent networks.
8 v# I) S% R. ?' \: r! o7 uOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)2 \& m2 w6 F$ y! t$ c4 |
application and be as specific as possible about your promotion methods. Usually some time after
( X# }+ N0 j( a9 Preceiving your application, the company will call to interview you. The phone interview is a critical
% `" t& {8 D: s6 c/ B* c4 ^; \: qpart of the application process, and most networks will deny your application outright if they can't get
! S& d/ `% X+ J0 i% P, Tyou on the phone.5 Y- i; l8 s! O w+ K* o5 ^/ G
Often, the person who does your phone interview will actually become your affiliate manager after
" a2 C) ?' v% \- o8 m! Ryou get accepted, so it's a good time to put your best food forward.
1 h4 K1 @) E# JYou might not relish at the idea of someone grilling you about your internet marketing methods over
/ ]* o( [3 b. g1 H$ N' ?the phone, but trust me, this part is critical. Have answers in mind for the questions:
2 P9 i: _2 a+ o$ `2 f2 yWhat methods do you use to market offers?4 Q( r: ]- z: c" H
Do you already have a website you will be using?1 n2 @8 m' ]+ O/ K; J2 e+ B/ R
How much is your advertising budget?
2 c; H* @( C$ T/ [: v0 ]What other networks are you a member of?
/ y+ J3 U1 }# k4 r% `* ?/ VWho are your affiliate managers at these networks?8 F) o: {5 a+ G H) Z$ Z
Do you use social media (Facebook, twitter, etc.) to market offers?9 V r' s7 N- J. Z
How much traffic can you drive?
+ O% }1 V! ?$ y I& ODo you have a personal recommendation from anyone who is already a member? u# ]. C7 z) v u5 \# G" Z$ t
Once you provide satisfactory answers to these questions, the network will approve or deny your& F! V" l8 K- G
application. If you get denied, just keep applying or call someone on the phone and try again. Be4 U4 i; D# }1 ^" S+ c5 i
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
1 I) Z; I% Y, G6 R4 z+ G3 Rfor the network can be helpful.
# Q+ B; I! \% K. Y3 p$ OTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
# w( V) O/ I0 k7 F( BSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network6 T' K) s3 |; E( ]' f: J& R
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
/ |7 Y/ k. E4 ~; |people can open a lot of doors as far as networks are concerned.
5 |& `8 b5 H8 EAfter You Join a CPA Network& y6 U& p$ _) Q V! Y+ E* l) }
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager; v0 {9 X" N$ q) H1 _4 v5 p+ P8 ]
and make an attempt to get to know them a little bit.4 h! l/ r; D& w* a) }
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their+ P& }+ e3 B5 B0 B
weight in gold. Start feeling them out from the start and try to get to know them. Once you get' `! @+ b% n0 W3 W S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
) t5 V; P; ^# ]6 @9 k Y: {larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
% ^+ z' d8 m4 _/ M+ H2 D9 m- lbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
W1 p$ m3 M6 y+ r2 n* k( C* pemail.
r$ s, e- R$ r+ T1 L9 \For more helpful info about dealing with affiliate managers, check out:
" B: D* ?) y2 Yhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
4 L& t$ F+ F) F' X4 J0 n K) shttp://www.mrgreen.am/affiliate- ... iate-managers-want/+ w0 P$ _2 |7 l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
/ Z- |" S; x5 o# `/ c) n) b RSet Up Web Hosting
# B3 ]) V! }, c5 e% h% c" CGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
1 h, H! R& V% a2 gabout internet hosting. In general, you get what you pay for with hosting. When you use a shared4 M3 N# Z: d5 H( h" U$ ?; y1 E
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with) v- I* N: V ]# {' ^7 @6 r
whoever else is on the same server as you.# _0 E7 ?' l+ @: r" @. [- e
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast; D% q+ o- \: c% w, z
enough that the visitor can't close the window before your pop up is even shown. You have about 3
# V- \# z: a _" Tseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
8 C" }; g5 g% ]! Y5 |To explain the difference between types of hosting packages, picture a refrigerator (the server) in a" p- c5 [$ w- b( w% Y; B6 O
house full of roommates (hosting customers).
3 C/ i5 r6 F8 G! tIn shared hosting, this is like having roommates where everyone has no specific designated area inside' x' m& k$ L$ D. K8 k; K
the fridge where they are supposed to put their food. Everyone just jams their food in however it will. F& y6 O- b F5 v, o, K& ~
fit.0 p" }% u7 w( J# s0 N; c2 t& F
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
* B: M2 P9 X1 g( }the rest of the roommates, by virtue of simply needing more space and resources to accommodate
9 ^- j" o/ U! t. B+ r% `4 Qtheir food. Everyone else's food in the house has less space to take advantage of.! @; p2 Q! I/ O: M. [* ?
If you have less server resources to take advantage of, your ability to serve popups will slow down. For3 l7 F9 s! G; Y( |' @3 k1 Z
any type of hosting this is a bad thing, and especially while running PPV traffic.6 Q3 n( ?4 f" V6 i
In the case of a virtual private server (VPS), everyone in the house has their own designated space
$ }5 X2 h* A8 ^' einside the fridge to put their food, and other roommates can't come into that space. The server is
2 e; D. E! Q, D$ r6 h' P7 mpartitioned, so that each customer can only use a specific amount of resources at any given time.% n5 i) }7 F' t4 R% N% F
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
5 z- ~6 E3 a- k/ `2 T% vbelong to you and no one else can use up those resources. This makes it possible to serve much more* I3 _ b/ C7 m3 n- I, Z! B! Y
traffic, faster.* \, E' e# n' q+ B
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.2 E, x$ h+ H; k' }: f# X5 }8 u
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
; A; f! f9 E) x) R7 w. ~" b, where:3 p4 k' V$ V- y
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
; i, Q/ b9 I/ L. p2 p; a) EVPS&highlight=hosting
5 `+ }* q, T: ]! l; i3 QDedicated-Hosting-vs Shared-Hosting
, h0 L1 N q- V mhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
6 ~1 m& F9 b, @. bHosting...Your-thoughts
# [" r' x- C: z( D" v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6$ I& `9 r3 e$ `" Q8 v: p0 Q
Hosting Providers for PPV/ ]6 X1 v3 |2 w& N! ?8 ?
Beyond Hosting9 }/ h7 B" T5 p5 m2 E1 M" v& S Q
http://beyondhosting.net/; |+ ^ N9 B% j1 a2 e8 T3 Z
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment! a2 P' x8 {* P. }
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when) p, f5 `6 G6 d
direct linking with PPV. Also, these guys provide great support. y* W- |! s3 L
Prosper202 Optimized Hosting4 n/ l1 o. I' J1 X K5 o. V
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/$ O0 g( y' a2 L4 t2 J: j) K
CPVLab Optimized Hosting1 f, U: a, ?2 u) q8 X$ W4 o% C
http://beyondhosting.net/CPVLab-Hosting/; ?" s1 ]# ]0 O4 @% L
Domain Names for PPV: y. s' U1 G9 a$ ~: q# h0 V& ]
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is# s' ?6 K6 x: |6 P1 F- P9 l3 F
where you're going to host your tracking software and your landing pages if you decide to make them.0 R; Y1 a2 @( U$ ] W
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,3 @: F: D5 S2 o5 r- ?
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
, {* _8 l/ r. E! D( n7 L.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a% w% W: T. ?8 t U0 x
term or build a whole website.
; E4 I8 c( N, z! C& a+ CAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
* T" n1 w* _* g+ D dtracking software on your domain. This is really important, because it is necessary to track your
$ D [; y) Y2 {* V% lconversions down to keyword level so that you can optimize your campaigns. Without proper
% r3 A2 a8 f0 F6 H3 Q" r/ p! V1 ztracking, it is impossible to know what is working and what isn't.
& X5 Y3 Y! p s% o$ ^3 b7 l9 m. sTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
; p& j9 G9 c% P/ W6 W( h4 iis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.* }; v0 d( e7 [' L
Prosper2024 e/ a+ ^# N4 i' B+ G
http://prosper.tracking202.com/apps/
9 j$ i5 ]' B/ W1 Z1 o, ^( ^CPV Lab& y; Y9 o" V& w& W4 }4 } m( x
http://cpvlab.com/6 ]" |3 C6 b# f5 O u" Z4 M
CPVLab Help Videos
5 Y1 i2 g& j Ehttp://ppvlab.com/oweiw/oiurw/vdm.htm
6 Z2 V+ r6 k3 [7 K* L/ ?6 j' QAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an/ F4 H& A/ R) l6 g7 V% g
industry standard.5 o- m- c( I3 h+ k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
0 ~" D; R* F2 \9 RCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
0 C I" _% E% D- z& m# t' R: egood support if you have problems with your installation.- c1 d" N2 t& T1 k
Tracking 202! j" N' a7 } r) N
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your/ Z& F1 F& C/ L% {* j4 W3 g
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
; P, S3 ^) b& u- ^7 Farea.
7 t4 v1 d7 s0 b8 A' V$ x. i: Y9 }4 YIf you choose this option, keep in mind that your tracking software, one of the most important parts of
2 @" p/ }; }5 W2 w9 Cyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
) z/ ?0 ]% N2 A' Q1 m, Pinterface, and their hosting.* Z1 j% C: V# J/ o3 l4 m
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords( V! }$ X+ c0 S0 Z* W4 A( _- R
and targets which you are bidding on. Leaving this up to chance in order to save money could5 A6 h3 Q1 g% Q5 l- X6 L
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
{* w4 }, j4 h( N# |) bwere using.% G0 _2 d n3 _+ l
Choose An Offer6 e. L, Q. U. y* y5 J. y; n( K3 W
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.) @- F& c- ?, i t( u
Lesson on Offer Selection
X% U. v/ h. ?" u8 o1 U; \) ?3 ehttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
& |) p# K+ y" v+ B. l6 UIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
1 j2 m5 n/ t: L6 j1 u* b8 |To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
4 k8 \; e% l8 V" e' YLeadImpact as the traffic source.0 B. p( G4 t1 `! t
Now the best way to learn how to put all of this together is to just get started. For some variation in
0 Z4 m/ E$ Y3 k* g& ^the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked/ S# Y. H6 r7 ~+ W# M8 M
campaign.+ C: N5 p: G: I' K4 p
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first: q: }5 }# e% D3 \6 |
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says. P" G- Z: r! h' M
that all traffic is accepted.
! q) t* a0 K2 ^First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.' W% V; Z2 J+ B$ F$ n2 h
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
: E2 [8 X! k' c+ Z, o: {& g) [get creatives like banners or images specifically for the offer.( o6 h- u* _% l, C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8; X! D* ]( M/ W' V
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can- _- i V+ _* f: E: R! ]
track my keywords. Without doing this, it isn't possible to see what's converting.! i5 p g' }5 V, Q
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
4 M; c5 l9 E* n6 V% f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
! Y" ^* }9 k9 X7 _ NIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the1 u0 b* m& |. ?1 F) x( ?
bottom of the page:
+ x+ P$ O' y4 g4 R8 b6 v+ `Next, I have to cut and paste this pixel into my offer at Ads4Dough.
W% W: b: L5 F6 V( ]Click on the offer → pixels → Add a new pixel and this comes up:" L! r" |4 z6 A) D& I
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
1 }' v- m* ]- v; Mfrom your software into the box that says 'Enter URL of image to load'.5 o5 w4 |2 Q+ B! n( F2 S0 Q
Once you do this, it should look like this:! m8 O3 _9 _) v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
4 ^- `+ K' Y- S6 IClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
3 U t8 [& \. ~1 D9 L, T* oNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either" x; _$ m: v; ?0 J
Prosper or CPVLab.
4 Y: K5 r4 p; J& m: R) O R& Z! v
9 w$ k0 E, p; |$ p7 N: y& [* m |
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