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PPV GUIDE [PPV新手入门][28页]: X, z! T# c# g- o0 x0 w
详细的请下载电子书！
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7 H* E4 X1 I' S. lNewbie Guide3 H' H( y4 |& t `% m( ~
PPVPlaybook.com
9 R) C% y! p7 m: c1 FTracy Shaffer: `! n7 E$ @7 r$ d8 Q
David Ford( N- f$ j( @! Y5 E4 Z" h4 \7 ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
) Z' j: m4 U1 ]% V- j! k9 x8 k( WGetting Your Mind Right to Start Affiliate Marketing) P* D8 U- u- t4 ^6 S
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an: h; r/ V2 z! l6 @& `
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where: k) i B+ f0 c! f2 n5 A
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
# }$ c$ b5 C; [7 \1 o& m+ `) B" ewith any success, these claims are laughable and far from the truth.4 A* i3 {0 _- Q) r0 l, X1 N
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
6 }$ h ~8 K* k9 h0 Lflow management. The main benefits are the low barrier to entry compared to other businesses, and
9 v: c" U2 ~6 A2 i1 j3 Lthe ability for a marketer to be a one person shop and make an incredible amount of money with low
4 t+ m/ q; w. g; goverhead.
& H2 G. B; k# B1 I% ^" tThe winners in this business are the ones with persistence when nothing works, who know there's
% y, ]* ~7 ?$ splenty of money to be made and just keep at it, who can fail over and over and still build campaigns., U1 u5 _& ?6 u$ z. v! o
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
) d" g. ~5 s. |stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
: Y! Q6 c4 I( }# d2 `Most of these things happen suddenly and without warning, and they all contribute to the amazing
; D7 a; U* h7 h' a$ N4 A4 blearning experience available to anyone with a few hundred bucks and the ability to open an
2 z2 L/ x) a% ]# `0 Z9 uadvertising account.: v, @+ ^0 v! Z
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
8 f# E% [/ Y5 d. C1 xwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
) ]+ [; b) d, fmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
: T2 M: [ p7 ]trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.7 V6 [5 q4 W! c: C$ I
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you+ d O, O* y5 Z/ [& Z( c% g
started building PPV campaigns right away from start to finish. With that said, time to jump in and get1 r- ~3 ]3 i- C! q1 i/ L' q
started building. w: G, }: N% M/ i+ K0 N
Things you need to get started:
4 V1 @. n' C" |8 o1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)/ G" L+ b. N. h( Y
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
# |3 d4 w* ^" w: t3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)6 c( [. Q! l( k1 z3 t8 u
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
" k8 \2 @6 ?1 m6 x- oThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
7 V+ D5 Y$ y2 Zwith PPV.! J- E. G; M0 n. @4 Z- I' N, r
Basic Getting Started Definitions* {2 s- q9 E! x, W
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
& d1 V, k& s: _; ^4 W+ haffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main9 h1 d; r* ?& X( t5 R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2: e/ p& z( U; _) m% s9 l- t: f, N- v
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
; Q: G' T" d9 U2 `Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
8 D4 e+ _# L* I- e5 A% M8 oreceives a commission on that product. An example would be the Amazon.com Associates program,
, @: g" _1 V; V6 K5 Q% R yComission Junction or Clickbank.; l( ]3 p4 }& n- I
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
5 N+ v1 L: ]0 P1 _2 F$ san action like filling out a form, submitting their email address, signing up for a service or sometimes
% c4 w) T5 c/ l& g. cbuying a product. An example would be Ads4Dough or Neverblue. F/ v" t8 V6 G
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
+ Q# |0 \7 V- c6 `, Uaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
3 Z( K/ Z* V7 \- U E, Arelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
2 g0 i v; F% c: {! N; ?right from the start can really help you.+ f7 J5 ]5 z( [+ _
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
: A; G5 e; S9 i: b/ t! k# g7 xin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
$ N& l1 F; y! X5 qview, starting anywhere from .01 or .015.
$ t% Z6 p% ?& }2 iIn order to use this type of internet traffic, the affiliate can sign up with a number of different# E2 ]; s2 L o4 X" x8 A3 K
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
5 x2 v+ _0 S! k! iMediaTraffic, and AdOn Network.
- R4 f$ X/ s! y8 Y2 |' [5 }$ T7 dDon't popups get blocked by pop blocker software?5 h+ [& c2 \ r7 ]& v
No. Popups are served in a new browser window as if the visitor had opened the new window
0 d$ k# }7 i. n- Gthemselves.5 J8 z" R+ n- K; O
How many popups get served to the visitor?2 R( y+ h+ \+ p j$ b; x* h5 R1 u- W
The number of popups served varies depending on the PPV network. Some pop more frequently
, y" w( h; K: o& n. n' d(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
6 {" C; _' I( r* }: F y, Pserving this kind of advertising, so they have to toe the line between keeping their software0 J; D, D0 p# K9 C5 h$ W- _
downloaded and still making a profit.
8 w# C9 I% j2 |- b- G) Y* \1 KIsn't this type of software bad? Why would anyone keep it on their computer?
; v" l4 D+ P" B: f2 P, fNo, this type of software doesn't harm the user's computer.! I d5 V2 h p9 @3 |5 _
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,, h5 s( |6 |7 j# m
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
9 }. n7 @# K+ C6 w2 Kthat they can continue to have access to the incentive.
$ w- `3 b: h* A+ i, j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
3 a9 B% v& v ?# |8 q4 h3 {0 AHow to Get Accepted into a CPA Network
1 }( D, U9 q7 k8 kIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place9 }+ v2 }, ~- o( R: l# O- e1 Y
to start looking for networks is Offervault which lists offers and lets you compare payouts across
+ T9 ~! O3 |% i8 m1 x9 cdifferent networks.8 }+ ^2 M( P3 F
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
: ]3 I- y6 G: G& Vapplication and be as specific as possible about your promotion methods. Usually some time after# K! d, D0 c, v" k+ E7 K, a
receiving your application, the company will call to interview you. The phone interview is a critical
+ o6 z' h" K) ^$ E( S2 Upart of the application process, and most networks will deny your application outright if they can't get* O5 I0 L0 W3 R
you on the phone.7 r5 A6 _" w' M, \5 n6 m y2 f
Often, the person who does your phone interview will actually become your affiliate manager after" g, `% y- Q$ ? G; N- J
you get accepted, so it's a good time to put your best food forward.7 R" K/ Z9 o' X6 V# |
You might not relish at the idea of someone grilling you about your internet marketing methods over
" D& \% x/ H6 q- bthe phone, but trust me, this part is critical. Have answers in mind for the questions:
0 N. E+ e% n4 UWhat methods do you use to market offers?. i; s% _" ]: A# V+ b/ _+ X
Do you already have a website you will be using?
: V- T6 J; M! [+ C& qHow much is your advertising budget?/ R+ ]% m, R, p3 L6 V, `
What other networks are you a member of?3 B) q+ x1 W- T0 [6 n* P
Who are your affiliate managers at these networks?) s. q% @4 Z5 d7 [+ J+ J/ Z8 T
Do you use social media (Facebook, twitter, etc.) to market offers?
5 L0 Q( x B. k7 ^7 E$ J" t8 g% jHow much traffic can you drive?
) f) m: c6 D* N4 ]" DDo you have a personal recommendation from anyone who is already a member?
~, w* u2 Z, N. m, zOnce you provide satisfactory answers to these questions, the network will approve or deny your
" E9 ?$ u8 J" E7 B8 _1 c) r9 u Sapplication. If you get denied, just keep applying or call someone on the phone and try again. Be4 c- G" o1 D9 u( y1 ~0 Y* @+ V K- }
persistent. Also, getting a personal recommendation from someone who is already an active affiliate- I! i+ h0 h; n5 _7 K* r
for the network can be helpful.& V9 S0 g1 q# k2 F. a: W- i; c7 g2 @
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
+ A2 r9 T9 q6 f9 Y' iSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
2 f5 D. h0 B1 h- U) V9 d( f' iowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know, N7 {/ |+ H& X7 V% Q% R* a0 @
people can open a lot of doors as far as networks are concerned.+ E2 j& h" E% ^
After You Join a CPA Network* L7 O, @5 b# X- J7 U! G7 ]4 s
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
6 B7 p4 G7 k) o( W. Q( Uand make an attempt to get to know them a little bit. J) c) ]0 G# o* d
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
& L8 @. U* B* O3 \* p j$ u. H/ \weight in gold. Start feeling them out from the start and try to get to know them. Once you get: s f/ O R# E3 h; G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
, P2 b6 `% b8 ylarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
2 N4 t$ g6 ^; F6 K/ B s( m' _bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus7 B( Q/ R( A3 A6 b* |$ w: `
email.
6 O& a+ F" F, F7 U( d7 jFor more helpful info about dealing with affiliate managers, check out:8 P1 K7 _. d5 M5 ~
http://ppvplaybook.com/blog/musi ... -affiliate-manager/8 }+ f9 H/ T- ?
http://www.mrgreen.am/affiliate- ... iate-managers-want/
$ p$ m9 |. j1 N9 L, @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
& g8 ?+ G9 [" FSet Up Web Hosting
0 i' ]; W( y6 _Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said5 C+ }% i, K; S$ M/ y
about internet hosting. In general, you get what you pay for with hosting. When you use a shared7 R5 ^7 v% ^6 [4 }+ @ F
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with" C& B. k/ [ @1 y
whoever else is on the same server as you.8 I6 w( o0 J* T2 B
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast3 W9 i2 n4 H7 w0 D! ~; S
enough that the visitor can't close the window before your pop up is even shown. You have about 33 t n/ s7 Z5 s* m
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
! g* b" z- g+ k7 @; xTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
* F5 U9 u8 \4 @, {house full of roommates (hosting customers).1 @6 ]# D% f y6 ]' l7 M8 d
In shared hosting, this is like having roommates where everyone has no specific designated area inside- D; g k/ k7 Q/ k2 [0 U
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
/ M, C7 d ^: i) ~& t0 ?; Z% yfit.$ e1 o$ ], l! ~+ z6 W. Q9 T& |
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
* G& l2 u6 q* s: i1 o( sthe rest of the roommates, by virtue of simply needing more space and resources to accommodate& T/ c1 l1 a- M% Q* r$ }
their food. Everyone else's food in the house has less space to take advantage of.
* Q0 E' \# }0 {% PIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
D( W% a4 F1 W4 Q% j4 K( \8 qany type of hosting this is a bad thing, and especially while running PPV traffic.. A, g( k! v: H4 {+ \
In the case of a virtual private server (VPS), everyone in the house has their own designated space
7 Q, [& f9 E6 o$ Tinside the fridge to put their food, and other roommates can't come into that space. The server is! W2 N& T+ e# l W( ]
partitioned, so that each customer can only use a specific amount of resources at any given time.
7 t4 c' m* f- d# G5 @A dedicated server would be like having the whole fridge to yourself. All of the server's resources
+ j8 C9 N' e, W3 a/ J" ybelong to you and no one else can use up those resources. This makes it possible to serve much more6 P2 l' l9 z- {$ o2 t4 C3 K
traffic, faster.1 u2 R& h U. i; C$ A
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
( w$ o, R. J" N7 i% {. [- jAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
! U& M' G6 r* V8 Z' x& [here:0 {6 Q; b3 r- S- A- U" J
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-: m3 \* q4 _5 s$ P! d9 d
VPS&highlight=hosting6 p# J6 o! C" s, N# b- y
Dedicated-Hosting-vs Shared-Hosting
0 o7 x: @9 X1 Vhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
% a3 k: P1 r1 N$ c* rHosting...Your-thoughts
, l: A9 _2 h: [" A/ B& w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6. S$ e) j7 u& N" H$ H. p' m; |9 H/ e
Hosting Providers for PPV
+ E* }5 E Y+ r& v) cBeyond Hosting
n) E# N+ g' _1 m# Bhttp://beyondhosting.net/. ]. v2 s2 s @* e: ]
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment9 X5 y& J4 H! X/ S& M1 c4 v
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when- f4 Q$ u7 F9 M i
direct linking with PPV. Also, these guys provide great support.
U' t& i B" c+ i5 Z1 OProsper202 Optimized Hosting" V2 ]5 b' }# N5 P% }4 N
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
' o, h. K& d5 K/ M( N0 BCPVLab Optimized Hosting
# }' h+ q# t' H- xhttp://beyondhosting.net/CPVLab-Hosting/
' t0 w: ^# d: Z0 v! i3 B HDomain Names for PPV
/ h6 G0 V( j6 f7 ~1 U& a* M3 \Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is1 v2 r+ a6 Q8 T3 F J4 ?
where you're going to host your tracking software and your landing pages if you decide to make them.
/ ~ }) I+ \1 h: f% O1 `3 vOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
- f3 A5 x9 w& z& {+ g9 b! \& Abland one is fine to start with, to host both your landing pages and tracking software. The .com,; S% u% E/ l. O
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
! o: P& g# c M, h' [term or build a whole website.% w, q: y/ g9 j
After you buy hosting, a domain and get those all attached to each other, the next step is to install
: i, X) `* P; x% ~tracking software on your domain. This is really important, because it is necessary to track your
6 s* |+ R$ T* j' e. {' {conversions down to keyword level so that you can optimize your campaigns. Without proper! E3 V+ F4 f. ], d: B# }6 P
tracking, it is impossible to know what is working and what isn't.
; r8 I4 R3 ?/ ETo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
1 w- C+ `9 z/ H' j1 e, q3 w2 Lis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.0 U0 L0 N4 g( P! O5 Q \( q
Prosper202
# q/ ^6 t4 {6 F k6 Q3 Xhttp://prosper.tracking202.com/apps/
( @1 N* R& [5 n I! e7 K& @CPV Lab
: V# J J7 z+ c* J3 Whttp://cpvlab.com/
4 }4 t! Q! l! H3 p& _CPVLab Help Videos1 W/ K6 _! K; a+ B. v/ C* L
http://ppvlab.com/oweiw/oiurw/vdm.htm& Y- Y( Q8 a$ {! F4 k
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an- E5 y3 L$ w3 e# G5 H1 t
industry standard.
1 k* O/ K* [3 }! g" x3 U; [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7% U3 c7 ^: m' @- N. t
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
5 ? Y9 N7 o5 cgood support if you have problems with your installation.
1 v3 b& ]1 w2 T6 Y! `$ sTracking 202
. n) V ]: n2 p8 B0 W( X. @Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
' k/ r$ ]9 c) S2 v! }/ Ecampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
! Z( e3 K& P" Xarea.
& W- x7 t: i4 u% c& z% ~ LIf you choose this option, keep in mind that your tracking software, one of the most important parts of
% \9 k d* e* R& p) V1 L# Syour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2022 B8 s0 C1 W/ |9 ^
interface, and their hosting.$ W* b' j/ S8 U1 m' `
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords( C/ `& j( t3 H( q s5 h
and targets which you are bidding on. Leaving this up to chance in order to save money could
: e" A1 b* Z8 J1 [potentially leave you open to huge risk if someone else caught on to what offer and keywords you
- y7 ^: A5 H8 T3 @$ @* mwere using.- Y3 ]7 M- b9 c. a
Choose An Offer
0 u$ ]2 d/ z2 s% {' H; ?. eNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
. H) W! X; ^9 C3 P3 C; ALesson on Offer Selection
- _# x% x/ }9 C' J, b( |/ shttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
9 Y' L7 S7 h) q7 w% t& HIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.: W, F7 i U! p( r8 @! |
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
4 B0 y: c& S# [( bLeadImpact as the traffic source.
6 i7 F! M0 k$ i4 jNow the best way to learn how to put all of this together is to just get started. For some variation in
x& [/ v8 j+ m+ T Kthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
* h+ m8 n4 h. ycampaign.
. Y! { x! n8 e3 _5 HWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
' M8 s1 j( k8 V+ vpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
) h% {) Z5 r* Xthat all traffic is accepted.
3 g6 q5 ~8 J6 G4 t2 _First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.6 _9 ~# m6 {! m9 X# Y2 a
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
9 b y- ~. D3 @get creatives like banners or images specifically for the offer. e$ A8 B8 l% U, Z+ P2 E+ o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
, z( Y! k, K/ t; J; YBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
$ F" m2 ?& G( D1 Ntrack my keywords. Without doing this, it isn't possible to see what's converting.. S0 G/ B" F2 b) y- H
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:6 }# r( F8 `/ h) s. o5 H3 G. n/ ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9+ \) y" `7 s+ b
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the9 Y- u2 W3 `9 |1 g. S: T
bottom of the page:5 ]( Z& m! A5 e. C, o! h
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
3 s5 p. R5 u F. ^. gClick on the offer → pixels → Add a new pixel and this comes up:; f8 G- Y& u! s2 G6 l3 {8 {9 X
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL4 b1 Q) J p: J' Q) I
from your software into the box that says 'Enter URL of image to load'.! Q4 J6 ^/ f* o1 M( G8 `/ I6 s
Once you do this, it should look like this:# V! g% T1 f, G' M+ ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 100 k7 r5 w1 h7 u) F
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
% U" z% K" z8 U9 @5 P6 k: NNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either9 p: ?3 A3 U7 D
Prosper or CPVLab.5 m( U1 q V1 f( a; t& z2 S4 W
c }. c, c& o+ |+ t |
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发表于 2012-12-27 18:47:17
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