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PPV GUIDE [PPV新手入门][28页]
2 \3 m% m1 l9 ?5 \0 V l. Y% g. i+ {1 ]1 X详细的请下载电子书！3 v9 T8 q1 u8 i
) C3 Q4 {. C( f# \
) p9 K& l5 s- L% CNewbie Guide
# F4 W; g/ W& ~0 ~+ P- \" P8 vPPVPlaybook.com4 g% g9 A! r! q1 A7 ?9 a
Tracy Shaffer
. R2 C3 ? T' P! D+ s# Q8 p$ [0 }' cDavid Ford7 k- f! u- }/ u: }+ b) d. M& [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1: g7 }5 X4 h! G( a) q3 p
Getting Your Mind Right to Start Affiliate Marketing
& H d( ~. [. u* c8 XThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
) M' H8 s5 v. c. tever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where/ u" |2 w. G1 F D. G: f1 r
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing6 l% H1 H! e2 v, ~' F
with any success, these claims are laughable and far from the truth.
7 ?8 h/ Z! C/ R. E5 D$ X& n0 k1 _Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash' ^; f3 N) X$ _ ~
flow management. The main benefits are the low barrier to entry compared to other businesses, and
; G. U+ u% v3 Z# E; fthe ability for a marketer to be a one person shop and make an incredible amount of money with low
3 u/ c/ _, m9 h8 ]* {2 B6 K3 ~! boverhead.
. T4 J' E' e/ o8 d, WThe winners in this business are the ones with persistence when nothing works, who know there's/ _; V, B7 B, Z9 [
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.4 p2 `2 s$ K; f; Q, z0 W- j5 |
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
3 n6 r E5 A! J. |stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.0 \1 L2 D$ x' g* q0 h6 Z% O7 L
Most of these things happen suddenly and without warning, and they all contribute to the amazing
# |9 \+ C5 ]+ l& klearning experience available to anyone with a few hundred bucks and the ability to open an
& {% X8 r- M+ L* W$ gadvertising account.5 n2 l# G8 j5 J" G9 M+ w! k1 P
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
5 f$ z T9 _" K; B' z0 a6 }% p5 Ywhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
3 i" N+ D& e- G! {marketing has spent countless hours learning, trying new things, launching, tweaking, improving,3 A+ M' Z3 B% A9 w$ [6 z
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
! A: s! ~; A" a) {+ ^* c: V! [With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
/ G$ X: E. f& r6 A. r, Mstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
7 [! N% ~& y, R5 Tstarted building.: }- x9 D8 v) ^1 z# K
Things you need to get started:
( ^0 {. ^$ y; u# i9 D7 f. `1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
6 X ^7 V. ^9 x6 J/ s2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)- D0 K/ {5 ?# W. Q2 \: _. z! Y1 Q
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)+ ?$ e, ]# V; M* g# T/ z
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)( [9 L* x, v: @' C7 F& Q9 i, v
This guide describes from start to finish, how to get started in affiliate marketing by running traffic& y. O1 N- d4 H: W8 f1 ^: `9 e
with PPV.
/ |2 d8 {: |" t" T: DBasic Getting Started Definitions
8 [, i+ t4 d; j: P2 U3 ], RAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
' B3 L# B9 V \ ~3 n& q0 `& ~5 ^affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main" A( X. X' M- r* r1 G X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2# r) u2 b2 _5 Z! f, T& w
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).5 @1 `6 G7 k3 H( q- I1 x" J0 w
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
2 h. B) S6 j" e3 z) Jreceives a commission on that product. An example would be the Amazon.com Associates program,
1 G$ C; x& q5 H$ VComission Junction or Clickbank.
3 w- a5 x& W6 R* l( i6 KCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes- T; y. k. e+ h/ D3 ^
an action like filling out a form, submitting their email address, signing up for a service or sometimes
' ?# g; o/ U& sbuying a product. An example would be Ads4Dough or Neverblue.9 k- K% r. C6 ~
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
$ [) X# e+ x3 q) U, xaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
7 u$ r; e0 w8 Zrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager. ^5 @: ~7 o# Z) ]1 b
right from the start can really help you.( ]# g# Z+ S9 s F0 k' R
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served; Y$ J# _/ B9 J& m2 z
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
# ^/ m) f- ?( Y; J5 |view, starting anywhere from .01 or .015.
9 A% D ]+ D# w* K- s. u* |* h* sIn order to use this type of internet traffic, the affiliate can sign up with a number of different
' f' w0 |( m, W. Y, Y9 i5 h& wcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,2 x% e3 {* E( B% f9 l0 ~
MediaTraffic, and AdOn Network.
2 X2 Z! R- e- H g: L, _- KDon't popups get blocked by pop blocker software?* y; l6 N- V r5 p: p, b# a( Z: `
No. Popups are served in a new browser window as if the visitor had opened the new window5 m4 R. s+ R& c, w8 C
themselves.9 h' v- P5 _2 H/ L: U
How many popups get served to the visitor?
% N c; t4 N/ Q& H; MThe number of popups served varies depending on the PPV network. Some pop more frequently2 h1 k$ I4 \/ `) Y6 b+ T/ n
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
6 p3 ]/ ^ [) }serving this kind of advertising, so they have to toe the line between keeping their software
' k0 [7 J( F0 l/ J1 H6 K% a& Odownloaded and still making a profit.8 N7 U+ w3 T- R9 c* o9 z
Isn't this type of software bad? Why would anyone keep it on their computer?
7 `; x' e+ V) w9 l3 j+ p, Z: _No, this type of software doesn't harm the user's computer.3 ^) @2 D C2 J2 |. c
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,9 `9 N- o9 X. V0 x
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
4 e* n M' T/ ]that they can continue to have access to the incentive.1 u( X$ p! M) M, J1 q |& q1 M" B& Q7 @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3/ U/ i( E, `% l" W0 I
How to Get Accepted into a CPA Network/ {5 I8 j; |' t0 v8 B& T
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
% m- T7 l+ U4 Y* x2 ?to start looking for networks is Offervault which lists offers and lets you compare payouts across
$ x( t2 n1 d* f& ] Hdifferent networks.+ L: Q$ w% ~' [6 N W) O1 Q
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)1 ]. w$ ]0 Y6 M
application and be as specific as possible about your promotion methods. Usually some time after
3 u( i9 i$ B/ @" m; Freceiving your application, the company will call to interview you. The phone interview is a critical
. ~$ I1 T2 h4 C' P( k- Dpart of the application process, and most networks will deny your application outright if they can't get
1 r! I0 R8 ^ w2 l5 h9 wyou on the phone.
, c. L% r% c" r& O" b( W1 m4 sOften, the person who does your phone interview will actually become your affiliate manager after
1 r1 w, e6 ^' @, Z6 e- Qyou get accepted, so it's a good time to put your best food forward.
7 B/ [9 y' ^- L' C- G Q- jYou might not relish at the idea of someone grilling you about your internet marketing methods over
9 [$ { L2 X) @the phone, but trust me, this part is critical. Have answers in mind for the questions:( X( d4 ^0 c: G |& J* G
What methods do you use to market offers?
1 ~; B x. f8 @Do you already have a website you will be using?0 h3 R5 {9 n+ U6 @% o! O# N" z9 K
How much is your advertising budget?
" j: G3 p# v# g" m9 t8 l) X; [What other networks are you a member of?) _- Z8 k. |) _( M
Who are your affiliate managers at these networks?
9 H7 u1 V9 o5 M: Z1 Z9 o2 mDo you use social media (Facebook, twitter, etc.) to market offers?
+ s3 Q, J- |/ M) GHow much traffic can you drive?3 ]* h5 Z: F. ~2 t/ R( C
Do you have a personal recommendation from anyone who is already a member?6 L8 u E* w3 q$ j$ J D5 |' y" z5 F
Once you provide satisfactory answers to these questions, the network will approve or deny your
9 Y) o5 P0 `7 G6 C# J% vapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
& o: G; I+ o B$ W6 F% T5 F8 [+ Fpersistent. Also, getting a personal recommendation from someone who is already an active affiliate4 A' P# o9 S( N! m8 v- l, x
for the network can be helpful.
. L8 S% `/ M, e7 V& FTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate& x$ p% I" o. a- K
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
* l. D& F. B' N6 V" n) n4 z; C$ towners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
7 p- b5 C0 ]3 |' J* [1 G- J7 |. P' |1 Rpeople can open a lot of doors as far as networks are concerned.
" H9 P8 [& G* v/ U# w; d4 Y9 q7 LAfter You Join a CPA Network
) g, s0 C. E6 E2 w6 }Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
$ _2 I; h; {7 y: wand make an attempt to get to know them a little bit.
1 b8 Q. Q4 q; sFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
" k5 \: W) r6 ^: Z. Cweight in gold. Start feeling them out from the start and try to get to know them. Once you get
7 y. u u; @2 i, S. v" o B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
3 ~5 i4 x: X* J/ Dlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout. @- ~" a/ J$ i3 |, @2 L
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
; U, ^% `8 z8 c& z u, qemail.
/ U' ]' P+ ~( m x ]4 |0 N; N: yFor more helpful info about dealing with affiliate managers, check out:* _, o; e' e- b* a6 A9 R" U0 Q- A
http://ppvplaybook.com/blog/musi ... -affiliate-manager/+ P' O3 {/ A( z5 _# n& w
http://www.mrgreen.am/affiliate- ... iate-managers-want/4 s/ Y+ D) \1 { z) U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
8 V3 V* l, Z- `5 x4 {Set Up Web Hosting
2 M& S" P# l' J- tGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
% ~ n4 T T& A; N5 W3 K5 J- G. _! Xabout internet hosting. In general, you get what you pay for with hosting. When you use a shared/ p! x9 r: ~3 C" P
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with; o* p. Z5 d# h9 l0 C
whoever else is on the same server as you.
9 p ^4 L* O& ]0 ^ ZSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast3 U. u+ e& A2 E
enough that the visitor can't close the window before your pop up is even shown. You have about 3) t) k0 m4 }6 n1 G7 _) ?: Y
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
; W; T! B& Q' z* d0 X; ~7 S" U4 zTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a1 v5 H2 T+ W+ q( ^: B
house full of roommates (hosting customers).' z, E& p% |2 t( V/ r; B/ I
In shared hosting, this is like having roommates where everyone has no specific designated area inside$ g8 b5 _/ P- S
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
* R4 T$ f; h/ M3 y1 c; y( f( u# Wfit.
- ]. N; H9 n% cSay your roommate brings home a large turkey. They will then take up more of the refrigerator than) s" Y0 c. J" S2 u2 P% t' Q
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
4 v& i2 G5 h; c& k+ Ptheir food. Everyone else's food in the house has less space to take advantage of." Y0 y; ~; e' t3 S. ~
If you have less server resources to take advantage of, your ability to serve popups will slow down. For/ S* s/ r+ w: I' h4 z' ]
any type of hosting this is a bad thing, and especially while running PPV traffic.
3 ~: l( w5 z3 b/ U, j# ~6 iIn the case of a virtual private server (VPS), everyone in the house has their own designated space
4 R+ v1 e; q* y& p8 Kinside the fridge to put their food, and other roommates can't come into that space. The server is
; c2 d6 `5 h2 ]2 Wpartitioned, so that each customer can only use a specific amount of resources at any given time.
: }4 f1 U x) V7 d& bA dedicated server would be like having the whole fridge to yourself. All of the server's resources+ T' I0 a0 I; c2 Q% Y
belong to you and no one else can use up those resources. This makes it possible to serve much more. c8 M3 ~7 v6 r
traffic, faster.; H$ `- \: k2 h
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
1 J! V+ h: T, eAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
" k' V7 s7 \0 }$ yhere: E6 J& x, W B
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
# y/ @8 X. |1 A1 J% t/ iVPS&highlight=hosting
5 i, X9 j+ M4 v' cDedicated-Hosting-vs Shared-Hosting, @9 a* j7 j. a' ^3 f- f* o
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-; t9 b- S% }( r+ N: U, k+ e$ u
Hosting...Your-thoughts
- ]5 v! y: H. F, J6 e) P8 C6 `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6: {6 y3 Z9 Z2 h% I( C
Hosting Providers for PPV& i) J6 x8 T6 H+ w$ H
Beyond Hosting
# o9 s0 ^ k" Jhttp://beyondhosting.net/
8 j; u/ d9 e. ~$ X0 q- UWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
3 E: _( Z3 I. ?" yreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when, Z+ y6 [& u; L: X5 W3 g+ e+ l
direct linking with PPV. Also, these guys provide great support.
! Z- i0 ]* ]5 K0 u" t* E" pProsper202 Optimized Hosting% u+ g+ p L) Q: {' c
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/1 ~, ~0 b6 h7 q+ Y j
CPVLab Optimized Hosting. w/ E7 s$ ]- G
http://beyondhosting.net/CPVLab-Hosting/
/ H6 r x! z) t' g# E% A0 R; ]Domain Names for PPV
1 A2 j, H, n, o: N3 ?5 `1 g7 BOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
- V( T% V+ p8 A6 k; g3 Kwhere you're going to host your tracking software and your landing pages if you decide to make them.5 e v( M3 {* k, e2 ]* X
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
) g* i6 @8 b8 U" w! wbland one is fine to start with, to host both your landing pages and tracking software. The .com,0 m! Y' r; U2 Q0 r* Q. o; \6 _
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
) w1 d% {) D0 A @" T; Qterm or build a whole website.
2 T" s$ Y- p7 x6 gAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
1 b5 N. [& o# r. Ptracking software on your domain. This is really important, because it is necessary to track your3 y4 R3 j7 O6 x& T
conversions down to keyword level so that you can optimize your campaigns. Without proper" }; P. r- p N: j" Y, {' B+ ?
tracking, it is impossible to know what is working and what isn't.
* g- X8 e- M* ZTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
, f* `0 U; m/ Qis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.2 T' ^/ u9 x9 c+ H! H+ o
Prosper2026 H( `8 Z5 f. {* }, \" Z) z! b) T
http://prosper.tracking202.com/apps/
3 q1 F5 `1 L K0 H2 x0 _CPV Lab
* X7 g, e& A! J/ C6 p. phttp://cpvlab.com/9 k# b! I6 J% y6 I# W
CPVLab Help Videos
) [$ X0 O3 i: U% i( e. Q7 o# k- m8 ]2 Ghttp://ppvlab.com/oweiw/oiurw/vdm.htm; W+ A1 m7 E- Y6 S @- t. n
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
. U0 _8 D: g* L) P5 G/ G& Zindustry standard.
1 L6 b/ I. [5 Q) i6 Z" {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 71 d* i& u4 }& O8 F. |
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
( f* ^9 f* f3 ]# E9 f' E% r+ ?good support if you have problems with your installation.& E( C4 O& z- i' {
Tracking 202
8 j7 r+ t/ J% X7 u& i; |. ~# U( G) ?* MTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
6 l# B6 q0 Y/ Ccampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user+ @' a# S! \; ]; R" }
area.
# Z! n' Y; Y" E7 iIf you choose this option, keep in mind that your tracking software, one of the most important parts of# c$ A, K# i' k) a! o& ~/ e
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
3 l( t3 C$ K9 B n: X; I8 kinterface, and their hosting. K* n# H H) S' ], L. s0 R0 ^ [
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords [. q8 U2 W8 b% O$ g
and targets which you are bidding on. Leaving this up to chance in order to save money could! _! B3 d2 g6 v' T" u
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
1 u" r& T, D" T2 Dwere using.: L6 I4 ~ [8 A4 w* h$ M
Choose An Offer
6 N9 {- O$ Y! \Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.' f2 \2 `" D% p4 x: R6 b: n" q
Lesson on Offer Selection' Z, d, L# M: _
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
# E8 I/ M8 z; P. H: ]In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so. c! Q$ D% |: m
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using0 E+ P6 U, m8 q4 e: T& U$ H
LeadImpact as the traffic source.
- B0 J" U$ w- w% P& f+ K) ANow the best way to learn how to put all of this together is to just get started. For some variation in
( E+ n# P+ r* C1 mthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked' e: A2 n( r9 Z# W
campaign.) F% r* `, g0 N0 R }/ p& \
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first8 R7 E8 b. T3 O
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says$ c. L `* p! M8 g0 y
that all traffic is accepted.
" i9 n$ r, I5 t2 k1 \ Q( ]4 ^First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
3 o$ q" D! |# T4 [! g K6 [This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
5 D; b4 G" O; E; Yget creatives like banners or images specifically for the offer.
/ g# ~& \6 L8 e7 T/ k2 [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8* O6 Y/ U8 _% ~# J3 V" x
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
$ b+ \8 o* d! n' e, j( Rtrack my keywords. Without doing this, it isn't possible to see what's converting.
6 L: a9 ^$ `% L' }: V+ DIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:9 W: A. V/ w X+ y9 W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
4 m; S1 a/ s3 U! gIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
2 T5 G5 f' w. n% gbottom of the page:7 A; N- r, ]/ R; V. C# v9 y
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
- T- C: v) {0 n! h: p+ SClick on the offer → pixels → Add a new pixel and this comes up:" b$ t) }9 I2 e1 d3 m r
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
# L6 u) x0 l' L: m2 p- v4 Zfrom your software into the box that says 'Enter URL of image to load'.8 d) a0 P, q, L& L
Once you do this, it should look like this:: I. `9 q& n& H7 k7 R; L, ~& H E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
+ v* s% C2 S8 {& J5 _Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
3 d0 g8 X- ?2 aNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
6 ?9 a" Z4 M2 gProsper or CPVLab.
; }# M7 B8 a6 c0 z8 l) f* f9 K; @% R2 ]2 L% w x% ~; P
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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