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PPV GUIDE [PPV新手入门][28页]
: t% Z- j5 G, w9 g q( n! K4 q' m详细的请下载电子书！
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! ?4 N! P; z; @4 e& C2 v: N0 u3 S. b) B5 @: J1 U" V
Newbie Guide
3 A! J) B, y1 k6 M8 TPPVPlaybook.com7 z/ S8 x2 N0 L4 C
Tracy Shaffer X1 h* r3 k( z5 q/ O$ R. d! m1 L
David Ford& e! u) t0 I v/ l! g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
1 H/ W1 ~; b/ Y" ]2 yGetting Your Mind Right to Start Affiliate Marketing- N9 g0 d M4 }8 Q
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an8 N% H/ H; _3 S8 F
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
% a, |7 Z9 r! f- \' nyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
3 N. G; }- R5 Z |/ T' O: ?# Xwith any success, these claims are laughable and far from the truth.
- ?% [5 c3 \7 b- x4 m5 w& vAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
1 X# ? k) _6 E9 xflow management. The main benefits are the low barrier to entry compared to other businesses, and0 p% f# F6 d% V$ ]' D5 I
the ability for a marketer to be a one person shop and make an incredible amount of money with low
9 u) D$ I" ~7 o- t! h& @/ `overhead.
. m% F, h. R4 e0 ^! D' `The winners in this business are the ones with persistence when nothing works, who know there's
0 z4 ?6 ]* K. c' d0 H2 lplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.0 k: @# c5 j- [7 m; @8 ^
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
/ G& W: c& Z fstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up. C. N6 [: {0 i' P% E# ]1 `7 x
Most of these things happen suddenly and without warning, and they all contribute to the amazing
! M: [( S J! F: j7 I. R& Vlearning experience available to anyone with a few hundred bucks and the ability to open an/ \+ u$ X- c+ `" g
advertising account.
, N% X. c7 r& |9 U# rYour competitors are willing to work at this around the clock. This isn't a push button, instant business
+ L6 ?- M5 L8 Y/ _" Y7 w `! @where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
$ m! J" j1 v: |+ z. i& g' ^, W. rmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,3 S3 V. X, {$ O! x, f3 z) |7 g- L/ _
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence./ Q- E9 q7 T/ u/ ^6 G' I0 ~, I! a
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
+ }6 J+ ]9 l7 p/ U4 pstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get: P( f' |3 N8 ~
started building.
6 b: D% m" S: s3 K! ZThings you need to get started:
9 b" D! W" V6 x% u1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)2 {3 {# q. ]+ U% y
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)& d% C/ T" g6 J7 m, l) o/ W7 o
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
4 \2 n9 S# ~) Q4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)$ f. r) U& c, t* l. |5 z
This guide describes from start to finish, how to get started in affiliate marketing by running traffic O5 n0 M; N* m
with PPV.5 a2 I% F' R9 t$ w+ V. u9 i
Basic Getting Started Definitions5 R# V2 e& c& @4 m
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
& a9 p1 J3 i0 l n% z( ?+ laffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main* W( P0 j: g% e# r8 Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2, c8 F9 j" E! o& ]0 g$ i4 [
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).& t3 H- ^' i0 ]* f' Q) x4 H
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate8 Y. L( T/ ] z' n: \6 v
receives a commission on that product. An example would be the Amazon.com Associates program,7 H6 t, m7 \* {) N$ U: [; ?+ N4 x
Comission Junction or Clickbank.) W7 y a) e9 K# b# X6 L
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes- R2 V/ ?+ n; i. i# d
an action like filling out a form, submitting their email address, signing up for a service or sometimes8 u7 S, ^6 J1 K1 m
buying a product. An example would be Ads4Dough or Neverblue.
6 n) i5 v; S2 I5 p. cAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
' j% u w- d# L Eaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
: H+ \) `! s3 l# N6 v- w+ n( ?related to an affiliate's account at the network. Having a good relationship with your affiliate manager
7 _) e4 ?6 _* P1 xright from the start can really help you.! R9 M4 q: ^0 \- `6 L
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
+ V- t7 I [0 E1 H9 _in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
+ A, U/ W T y; F/ Eview, starting anywhere from .01 or .015.' p0 i+ J4 l' f' {7 A+ g/ Z
In order to use this type of internet traffic, the affiliate can sign up with a number of different! j4 O$ E4 e5 @9 U" ~: W* L/ s
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,: v& \4 ^4 t! i+ T% ?; |# e( p1 w
MediaTraffic, and AdOn Network.6 y+ B0 v6 i% {
Don't popups get blocked by pop blocker software?. }+ X! H0 _! g) |% n& J- k/ [
No. Popups are served in a new browser window as if the visitor had opened the new window% x# @5 B+ U7 `4 r) U3 }6 @
themselves.
* `- v: p0 e1 y8 O+ I# W7 E- ZHow many popups get served to the visitor?7 B& _! n7 `7 A( k( J0 Z
The number of popups served varies depending on the PPV network. Some pop more frequently
7 K% ~1 S# b7 A, Y1 ?, ~; b* o(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by# H, I7 E; X1 R8 L8 l
serving this kind of advertising, so they have to toe the line between keeping their software0 Z2 K2 c8 [6 A: y2 }+ }
downloaded and still making a profit.8 J+ ^) O, b }8 x# u
Isn't this type of software bad? Why would anyone keep it on their computer?7 q9 ?9 \+ Y4 u0 S
No, this type of software doesn't harm the user's computer.
. ?. C; ~2 h- i. T# eCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,/ i! E4 o4 D$ L. g1 z; i
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
3 F6 y% v: { E8 f( t K: t7 }" |that they can continue to have access to the incentive.
; `0 L% c$ g$ }: r' N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
9 T2 Q: D2 v6 ?8 d5 w" w. Z* u* ^0 z- MHow to Get Accepted into a CPA Network
! ?% E6 ]4 ?& R) q* d# b' sIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place: F, C, p& W; r" o
to start looking for networks is Offervault which lists offers and lets you compare payouts across
2 o$ D! t5 y4 q# w* pdifferent networks. |" n8 ?) Y+ }7 Z7 W! t0 A9 U/ M
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
( m2 s9 E1 {8 T" h% T. Sapplication and be as specific as possible about your promotion methods. Usually some time after4 G F5 a2 b! t: }
receiving your application, the company will call to interview you. The phone interview is a critical q# j' \$ n' {8 t7 p) `
part of the application process, and most networks will deny your application outright if they can't get
7 O" |8 u2 |8 R- n! N. v7 l: ^5 hyou on the phone.
* W$ B5 r5 l) \# rOften, the person who does your phone interview will actually become your affiliate manager after0 o' L) V0 H7 D0 U$ l' [4 ~' t, F
you get accepted, so it's a good time to put your best food forward.
/ C G! o4 J" r5 Z3 {) e8 sYou might not relish at the idea of someone grilling you about your internet marketing methods over
7 V' [* U' H0 O4 w. G) _7 P" }the phone, but trust me, this part is critical. Have answers in mind for the questions:
4 C" b; {; K- O: u6 WWhat methods do you use to market offers?0 m9 H4 T5 g) P: j: S7 \: R
Do you already have a website you will be using?* w8 l- a! F, [/ ~& p0 j; O
How much is your advertising budget?8 R; U( |5 ]+ m( \1 Y4 S
What other networks are you a member of?
u6 m: O* E7 y/ zWho are your affiliate managers at these networks?
4 S5 J& z5 b( w% j3 r) ^+ D* ~Do you use social media (Facebook, twitter, etc.) to market offers?: C' J! H6 r. J, z0 O. I% ]
How much traffic can you drive?
. w+ ]9 H5 ~& _- X( f- MDo you have a personal recommendation from anyone who is already a member?
) s5 M4 W% s0 x! @Once you provide satisfactory answers to these questions, the network will approve or deny your; a. e; F, s2 p. [' g o8 ^
application. If you get denied, just keep applying or call someone on the phone and try again. Be
2 i- O5 r& S. F3 d4 qpersistent. Also, getting a personal recommendation from someone who is already an active affiliate0 H# J% e- d/ m/ P7 G
for the network can be helpful.
$ _6 d x; E1 H" ZTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate2 |) T# g4 _- J9 x+ f! p- P
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
" y3 V: R" J1 f! p2 w0 n5 P' mowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
+ w3 M8 O' `4 _: F9 F" Z7 \ i4 `people can open a lot of doors as far as networks are concerned.7 O. ~4 V% L* W) x% A3 ]2 V) j
After You Join a CPA Network3 C n) o# c6 f+ U* q& G3 w
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager- q5 ?5 K5 h$ f+ a% `) K+ ~
and make an attempt to get to know them a little bit.
2 L% [ Y+ f( t6 q# Z4 ~4 K7 Z EFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
W, z5 ?" r3 t9 @* a' P- h( dweight in gold. Start feeling them out from the start and try to get to know them. Once you get
0 f$ a. P7 s6 A2 K0 L% P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
- O$ R/ I/ c A0 H \- V7 n% Blarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
" I) l' k$ v: A' k8 |8 l& {bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
9 V- E$ c1 u8 Bemail.: ^6 o& o( q. G7 S' x( }
For more helpful info about dealing with affiliate managers, check out:
/ H! x8 a2 _4 ^* i$ Nhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
1 t$ A; ], H) `" Lhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
4 b$ T; t' A2 w! y5 [- n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5* N0 T3 }% U" y: M& G t
Set Up Web Hosting
: Q* X" i% D1 B/ ?& o% H7 |. nGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
8 g( N5 U( U/ `& ^$ R* Iabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
- p1 t; [0 T9 Hhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with1 X! @$ e5 V# k5 [! O
whoever else is on the same server as you.
6 ~# R I* i0 D9 YSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast' E8 R0 v( b' N: j2 J$ T
enough that the visitor can't close the window before your pop up is even shown. You have about 3
9 c5 x0 @& ]6 V& @, B7 ^. mseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.& d( P d+ _9 z2 |2 q; }
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a: Z; g9 k# A8 O
house full of roommates (hosting customers).
& t. N( I5 V+ v4 bIn shared hosting, this is like having roommates where everyone has no specific designated area inside
$ O% @. d; U* P7 d* wthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
$ m% ]; i7 [* [! P7 Xfit.4 g: u& s# L+ l; }
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than+ Z5 O9 C. u, r' R. u% j5 a
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
: o- G* U+ ^3 m0 Stheir food. Everyone else's food in the house has less space to take advantage of.$ V9 [: M) j: W2 G$ k& O
If you have less server resources to take advantage of, your ability to serve popups will slow down. For' |3 c+ D3 o- D5 q0 H t: g
any type of hosting this is a bad thing, and especially while running PPV traffic.
, b# l) j, H3 l QIn the case of a virtual private server (VPS), everyone in the house has their own designated space
& ?7 c6 `7 D6 j3 Z( b8 Xinside the fridge to put their food, and other roommates can't come into that space. The server is# _$ t1 Q. }6 P9 o' F
partitioned, so that each customer can only use a specific amount of resources at any given time.
1 p6 a! i* c- A p4 q# i& {0 _A dedicated server would be like having the whole fridge to yourself. All of the server's resources q4 x5 g4 {" e- q
belong to you and no one else can use up those resources. This makes it possible to serve much more
' y3 u5 Z6 T5 Wtraffic, faster.% v8 {) H$ X( |4 f) _: O/ W5 B
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.7 b P1 C' ]# S* X$ I1 d4 d
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is) I4 J( t- G* P
here:
z+ V, c- |& ghttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
) @, U3 C; [& E1 \/ BVPS&highlight=hosting
' d4 a/ V# Q- H! QDedicated-Hosting-vs Shared-Hosting3 j" Y' _: b6 A* W3 ]8 X
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared- i& z# x6 K2 w$ ]0 Z: s5 k
Hosting...Your-thoughts
# ?: q; S5 k% x5 p" \7 Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6" X7 x' y* C2 c$ @5 f- X# D
Hosting Providers for PPV
# W1 s: Y! L2 I6 IBeyond Hosting
: n) l: ?! R( q9 V3 Ahttp://beyondhosting.net/
) c1 T) o# M- f" J' x% vWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment. t# p: w" Y. w. Q: }0 p. c
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when' p0 ?! S5 P: V$ U4 S
direct linking with PPV. Also, these guys provide great support., O( ^: |# c+ y3 m5 f0 B
Prosper202 Optimized Hosting
. E$ d7 I6 c- [* }3 N6 whttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
( m+ N, c3 B$ OCPVLab Optimized Hosting
9 U. p/ Q' a" c$ y6 Qhttp://beyondhosting.net/CPVLab-Hosting/
" D" F- g. j# U) GDomain Names for PPV( d# J& s: ^7 J! v1 @7 x
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is9 J) g r: \$ J" o5 G
where you're going to host your tracking software and your landing pages if you decide to make them.
" f' s8 V! c* i- F( _5 G% ]; oOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
( {' \. z: b+ y2 z+ Qbland one is fine to start with, to host both your landing pages and tracking software. The .com,# g0 W* x5 j0 {: \, U
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
+ s9 k7 J+ o% A. p2 d8 o" o+ f ~+ @term or build a whole website.+ y2 A. u5 a! ?+ m
After you buy hosting, a domain and get those all attached to each other, the next step is to install8 n+ }: t. m' B& T9 w3 }" h. P
tracking software on your domain. This is really important, because it is necessary to track your
" T d. T) \. Hconversions down to keyword level so that you can optimize your campaigns. Without proper3 F! L8 e- j b: Z, J3 g- ^$ \
tracking, it is impossible to know what is working and what isn't./ r, q* b# l% i/ U
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software* N& W9 W& M/ [
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
6 f6 T, X- V% v( p0 u: k) g/ nProsper202 W. R* g0 K9 |3 p$ P" ]
http://prosper.tracking202.com/apps/
' ^1 m: ~1 ^ [8 A7 ?$ W: ACPV Lab8 |" ^7 H! {. p& J# {! [0 M
http://cpvlab.com/& ]$ R0 t: W) I0 |+ R l
CPVLab Help Videos
# \7 |, Q, ]& K) A! rhttp://ppvlab.com/oweiw/oiurw/vdm.htm
5 A- s# \* @5 Z) l6 c4 Z% RAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an; G' U2 `2 g8 d
industry standard.2 \% K" J0 f! l2 `! ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
; ]3 [- u1 e4 W0 h; ?, VCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from1 H1 ~4 y2 n4 A/ u
good support if you have problems with your installation.
% B# c8 m/ x& {; ?Tracking 202) z% w, K2 [# S* C" e8 O: ]
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your: z7 w* v- J+ j2 u2 h) c, y6 \; \
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
6 t0 K: t R$ {. R! uarea.
& A8 K* G6 u9 @6 k6 Z7 j- }' NIf you choose this option, keep in mind that your tracking software, one of the most important parts of) P2 z" ^9 E6 i4 x5 k
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202& q, B5 r( k( D% u* f4 b4 J; [
interface, and their hosting./ e" a$ k! H9 F- o1 B5 r) s" v
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords8 `7 ^9 h' I$ Y4 K
and targets which you are bidding on. Leaving this up to chance in order to save money could5 x1 G2 {+ C$ z: e9 V
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
. b" g% n! |7 h9 r6 z- [# Y3 swere using.) P! m' y9 t) f; j5 g. q- m; N& k
Choose An Offer
* O G7 x+ [- x" LNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
' C+ M/ [! W0 f5 S. D+ `' nLesson on Offer Selection
% J8 Q+ ]0 p5 @3 c. Rhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
5 ?3 a( H& x0 m7 a! yIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.9 n$ J; |' _! o0 h" [, L
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
- [- Q/ b4 j t' hLeadImpact as the traffic source.
/ J3 Y& {' N, rNow the best way to learn how to put all of this together is to just get started. For some variation in
; i: K/ k% P7 \% e$ a0 h' r$ Fthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
- D/ U2 W8 W' R1 ]% scampaign.
- u: q9 n7 F, ~. lWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
) {& }- a' i2 |. h, j7 Wpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says* y* M/ | P5 g/ q& I
that all traffic is accepted.* l% H" x2 O1 l) d$ a3 Z
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
3 `/ r8 s: r3 k! c; m& bThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
@% A" f: s! L: {8 s- {) ^get creatives like banners or images specifically for the offer.
2 U: L4 Z5 B6 j5 u. y7 H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
! K/ u# [0 f; p" e9 MBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
! \3 O5 f/ w% atrack my keywords. Without doing this, it isn't possible to see what's converting.
. W6 p$ A# {1 }" |In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:$ {8 c8 p4 Y, R# u9 y* B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9! c5 y5 ~" n/ R. B, h
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
W8 d4 q( ~9 {) mbottom of the page:& @: X: n) z( W' p
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
) ~+ b/ ?! `, g m5 L. v, YClick on the offer → pixels → Add a new pixel and this comes up:' t% K7 m+ ?: K/ e! q- @7 H* O
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
) E; W7 i# F' ?! w! Y3 f7 c% efrom your software into the box that says 'Enter URL of image to load'.; I9 l; I( O5 f
Once you do this, it should look like this:
: ?8 R M, {- H' N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 106 `% B# p& R0 `3 l8 ^9 s ?
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
$ k+ k% ?. E B" |% c3 _& [Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
n* j9 g. F- Q- i" ~2 L# z9 Y- _Prosper or CPVLab.- [5 ~4 S! a. I1 Y# T
W# P1 T$ k: D2 A
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
