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PPV GUIDE [PPV新手入门][28页]) n* H ^3 z6 i# h. x- G+ d
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o9 f' x# o9 q; P/ ~0 [+ T+ ^' Y6 o. U
Newbie Guide
% g% {4 _, E: i/ J w; S) g/ sPPVPlaybook.com/ H6 G& I3 U0 Q
Tracy Shaffer
" @8 t. s- l. E1 p3 K2 o# rDavid Ford5 N" Y# N2 g; {9 X/ T3 ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1% j& o% o) T! E
Getting Your Mind Right to Start Affiliate Marketing
5 }1 K& k% g, F; }The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
7 S! y% f1 D. o) w$ J& xever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where8 D! {# B* i, v, w: u' J( W
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing7 z3 S: h6 ?# {& N/ y: @" ^
with any success, these claims are laughable and far from the truth.
) @5 b7 F3 J( E- z% {6 zAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
$ l: d5 t& t8 k* i& E0 O* I2 Mflow management. The main benefits are the low barrier to entry compared to other businesses, and
0 W7 q* `2 G3 T9 F5 Sthe ability for a marketer to be a one person shop and make an incredible amount of money with low \4 a2 z) ?+ @( p/ y' I
overhead.
* s- i% U7 s) U- p, bThe winners in this business are the ones with persistence when nothing works, who know there's d [2 o- y, m m
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
5 ~: W) q7 z. d9 K+ VThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
( M; J" R7 T$ r0 c, p8 lstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.0 N, q% y/ r5 q0 s- o) {/ c
Most of these things happen suddenly and without warning, and they all contribute to the amazing0 d1 m1 p$ m, g, B* d6 i9 S
learning experience available to anyone with a few hundred bucks and the ability to open an
0 |3 V6 z* Q9 Padvertising account.
& j. _; t: ?% P- NYour competitors are willing to work at this around the clock. This isn't a push button, instant business7 ]6 M+ m6 m% x) C
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
, ?9 R t+ V" |$ n- ]+ D x* Kmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
$ D* s, g: ~5 d; C2 n9 z: E1 x9 X; K* ctrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
$ o& i* q& a9 ^' L1 G; l, E# UWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
! C' _$ P( f" j) s% H6 Ystarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
! Q& V' i* `4 t: f+ L. Y+ J% bstarted building.
5 Y% C/ g: [" m/ w( T8 v& ?$ DThings you need to get started:
; W# I4 D. u- N( H* x- {3 \1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
* S4 A7 v- }8 e4 P# p8 j& v4 w2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)0 D* \7 R4 V4 n7 X9 L
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic). U" o$ x; R a$ W" n$ i# H
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)0 y2 {. j$ ^5 g- f9 B- C4 _( @: g
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
' m L9 N4 e8 v. Z6 B" e) iwith PPV.* [" K: o# p2 V9 E# ^+ W$ A# F3 t
Basic Getting Started Definitions6 h- O2 o. G6 M6 y! A) ~
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more: L, r4 D% ]2 Q* `3 V
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main+ j- _2 u; N8 ?8 t5 Y+ ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2. `4 X' j! z+ E( _& d
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
2 U- B! C5 L( L" y3 f8 N# X! nCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
0 j( {& w3 {* I# l9 `receives a commission on that product. An example would be the Amazon.com Associates program,/ Y7 ~0 j: m8 S7 x- a7 V
Comission Junction or Clickbank.
; g* |' L! I+ ]0 q" L2 F6 h fCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
! n$ w+ O9 A$ Q2 Qan action like filling out a form, submitting their email address, signing up for a service or sometimes3 w1 J! \, }9 y
buying a product. An example would be Ads4Dough or Neverblue.4 S9 l5 M" n! d1 Q
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
* @$ X% s% b4 h: m, u2 c& K' q' Waccount, getting the affiliate approved for offers, bumping payouts and just about everything else3 T9 Z. A" ?' \: K, x- Y0 X
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
7 x6 J* \0 x) U4 V$ j3 }$ I- ]right from the start can really help you.
9 \" A+ c! D: A& \0 M1 k1 XPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
. I3 ~( i, p! Y4 M6 W% zin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
) a& G' u& s4 N7 }% y& h. yview, starting anywhere from .01 or .015.
& B1 H) z! W4 uIn order to use this type of internet traffic, the affiliate can sign up with a number of different
& ]6 h4 w* u2 F% Xcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
; F0 G5 P, V+ C$ k) G, g0 BMediaTraffic, and AdOn Network.
% ~/ \3 m' Q* }9 k9 @2 pDon't popups get blocked by pop blocker software?
- \; K& n( S! A/ P: y- \# I8 RNo. Popups are served in a new browser window as if the visitor had opened the new window I0 S* j0 j) B# m
themselves.
3 D, [ N7 C: w" X3 t; MHow many popups get served to the visitor?* T T; @. o2 \. w7 n2 l0 p# U J
The number of popups served varies depending on the PPV network. Some pop more frequently. J; g7 v6 m& X
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
+ A3 E1 k ]; Eserving this kind of advertising, so they have to toe the line between keeping their software$ t4 [+ R4 o1 m5 y; [; |3 ?9 L
downloaded and still making a profit.
+ M! A8 z- v- @* H, v) ?Isn't this type of software bad? Why would anyone keep it on their computer?
. F, v; q- p" O [7 JNo, this type of software doesn't harm the user's computer.! j5 \1 j7 d! n2 D) c
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,& c4 l& |: A, f9 ]# ]; X- E5 U
toolbars or videos to place the software on their computer. The visitor keeps the software in place so% i; M9 s" \- M$ u l
that they can continue to have access to the incentive.: ?. D9 {1 Q' [$ x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
$ a) Y. U3 V+ Q: v8 B- @9 a2 t5 {How to Get Accepted into a CPA Network
. Q2 q( W# q' J4 kIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
/ X0 H6 D$ `: f* }1 j. ?8 cto start looking for networks is Offervault which lists offers and lets you compare payouts across' A. N4 X4 C5 `9 D" b1 r: E( F
different networks.
0 D5 Q4 R' d4 q: q; \Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)9 f R8 o/ I8 H7 T- p! l" B, L
application and be as specific as possible about your promotion methods. Usually some time after
3 z }: l$ I6 d7 B% e p$ Zreceiving your application, the company will call to interview you. The phone interview is a critical
7 |4 e2 q0 M0 b: G* ?+ Zpart of the application process, and most networks will deny your application outright if they can't get
4 I e7 Z/ t7 m. k0 u; byou on the phone.) M5 s4 }. _" N% n4 \) v
Often, the person who does your phone interview will actually become your affiliate manager after
: h' ^: x. o' y& F( n! yyou get accepted, so it's a good time to put your best food forward.
, X8 |: \: V! ]1 K* dYou might not relish at the idea of someone grilling you about your internet marketing methods over
0 t* E0 M1 j* r. U/ \, Tthe phone, but trust me, this part is critical. Have answers in mind for the questions:
( z: ~) l2 L. t& \& aWhat methods do you use to market offers?
% q7 y6 e$ O6 q; Z" l; N gDo you already have a website you will be using?
) M/ n7 {! e3 O* T. R8 PHow much is your advertising budget?, R$ F3 M6 R# |6 q; i
What other networks are you a member of?
9 W- d7 `8 J) t' HWho are your affiliate managers at these networks?0 H* C( o) ^8 y- h. |! L$ ?
Do you use social media (Facebook, twitter, etc.) to market offers?/ z& O0 D+ V* z& M
How much traffic can you drive?3 B5 G. T% r! T0 \
Do you have a personal recommendation from anyone who is already a member?" \2 m. h0 M9 M4 t, ?- m$ a
Once you provide satisfactory answers to these questions, the network will approve or deny your
# L3 D. W: j4 m% f; [application. If you get denied, just keep applying or call someone on the phone and try again. Be0 X3 s9 e3 ?0 z" Z1 o
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
}/ `( q9 C% R; z( t1 kfor the network can be helpful.
0 r$ W% Q9 d' w& R* Y) \ ZTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate- v' m3 n8 v6 g* r3 @$ }9 C
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
% i% q7 f: t, A5 l& Sowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know5 F* @# {! L( y, L2 m2 \
people can open a lot of doors as far as networks are concerned.8 T) @3 K, _) A
After You Join a CPA Network+ F" l8 o$ \) U0 T' k2 G
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager6 k! f" ^0 a5 W& n
and make an attempt to get to know them a little bit.
8 x/ V. C! S) MFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their! \5 l9 e& |7 n% {( O; y
weight in gold. Start feeling them out from the start and try to get to know them. Once you get7 G5 c: J& p4 N% J3 _: |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4! _4 l6 K1 E. O
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout4 q! ]: R% m. e
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
1 c1 w# E" `: P& ~6 I3 uemail.
. }% S% e+ N5 h. B4 d# EFor more helpful info about dealing with affiliate managers, check out:* ?% X. c/ s, D X6 O; Z/ |
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
8 c) c$ C- ~# }+ w3 F' Yhttp://www.mrgreen.am/affiliate- ... iate-managers-want/3 m; q6 X( w, {5 D* C5 @( I' _, `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
1 z# f. O3 N9 E# a/ HSet Up Web Hosting
# S# G( n/ ~7 V; PGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
2 `& P; ?1 j2 gabout internet hosting. In general, you get what you pay for with hosting. When you use a shared5 ^/ h7 D9 o0 J1 p
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with: I, q, d2 r7 A% m8 i4 `% x& E
whoever else is on the same server as you.
5 I5 |( d* [- l) d. G3 m; FSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
8 g- n" q; a3 xenough that the visitor can't close the window before your pop up is even shown. You have about 3- Y& Z7 }* a6 B4 ~3 |7 w
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
: _+ w, ], T8 s* E$ ]8 z# ^) Y& lTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
6 f& [+ D6 v5 L! ~house full of roommates (hosting customers).
& ^& B' N* U% HIn shared hosting, this is like having roommates where everyone has no specific designated area inside
+ j3 f& j4 \7 q& a8 l! f+ J; o' E) ]the fridge where they are supposed to put their food. Everyone just jams their food in however it will
7 h" F( a7 P9 H( ufit.4 `$ C! l. I# D$ k+ z
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than; `: u% N+ p- B2 \" r
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
& W; D2 c% f- I* }6 q# W$ Htheir food. Everyone else's food in the house has less space to take advantage of.) l& j, b% ?1 E$ R. @# o
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
" O7 b* K+ M$ x/ h' Nany type of hosting this is a bad thing, and especially while running PPV traffic.
3 j8 r3 ]. A, e1 J6 oIn the case of a virtual private server (VPS), everyone in the house has their own designated space
$ V8 j9 j e" g; U" Yinside the fridge to put their food, and other roommates can't come into that space. The server is
4 O' x1 b. W& x: S& cpartitioned, so that each customer can only use a specific amount of resources at any given time.
! A9 M. b, D, Z. z) b0 E, F# eA dedicated server would be like having the whole fridge to yourself. All of the server's resources
5 H4 J9 {% ?% W, vbelong to you and no one else can use up those resources. This makes it possible to serve much more
" I+ B6 V; e& ?; straffic, faster.6 {" B9 T3 h. h( M3 k7 m
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
0 R' r$ [" c5 C" C1 {Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
$ I/ a* e. D+ P3 V# j4 \here:* g: F( @* h5 S' y9 _7 E8 I
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
$ y/ a1 @' n% K; KVPS&highlight=hosting# T+ a' n( ~; |9 C
Dedicated-Hosting-vs Shared-Hosting
$ D- }% \1 \, [( dhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
0 |) z {$ g8 Z/ J: jHosting...Your-thoughts
# s- o3 j6 z( I; s9 {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
2 q3 T& t$ {$ ^8 s% k9 L& LHosting Providers for PPV9 Q% Y. n+ } d) c N# X
Beyond Hosting
~& q# ^# _0 v/ \http://beyondhosting.net/
6 ~; |& z, T, K1 ^With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment1 S% Q9 L. [4 x* Q, ?# w
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
# @3 a* j7 |; q2 mdirect linking with PPV. Also, these guys provide great support.. t' G' Y& `, |0 Z( w
Prosper202 Optimized Hosting: ~/ }5 a8 H2 |/ v# X
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
" D8 B/ s7 v! D. O: PCPVLab Optimized Hosting4 F9 a. E! L9 R; @
http://beyondhosting.net/CPVLab-Hosting/
: A! m8 L3 f% R9 J; Z0 ]& ?Domain Names for PPV; _7 `& o* S( ^: W
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
8 P5 z% j1 {: i( bwhere you're going to host your tracking software and your landing pages if you decide to make them.
% u2 s% x5 a: R, D. D. T2 LOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
! \5 G3 [. F; ~6 A/ {5 hbland one is fine to start with, to host both your landing pages and tracking software. The .com,9 B" U1 _% t2 j E% u" K& x
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a3 s" U1 T! D3 H: X$ n
term or build a whole website. P) l/ J7 |0 `# Q
After you buy hosting, a domain and get those all attached to each other, the next step is to install
: S9 l8 o( h G8 p; ytracking software on your domain. This is really important, because it is necessary to track your
; s9 @: T3 s+ p ?8 G7 ~4 ?conversions down to keyword level so that you can optimize your campaigns. Without proper+ @# L, O- C8 W8 j7 R5 x# {! m
tracking, it is impossible to know what is working and what isn't.- w' L2 w4 ?' V( j& f+ I4 a
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
# _' f, y6 m5 ~8 _9 p# L/ V2 }$ Kis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
% {7 @! B" N4 l* h! N9 [Prosper2023 ^' Q/ f; L: H2 c
http://prosper.tracking202.com/apps/2 H8 S% A2 ~' n5 y( _
CPV Lab
) s! O& @& |6 \3 hhttp://cpvlab.com/
0 v/ \' C% m$ m' g* {# aCPVLab Help Videos" y4 ^: L9 ]( R$ R5 J
http://ppvlab.com/oweiw/oiurw/vdm.htm/ y$ C5 f0 I6 |6 f8 x
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
% u: C0 z! g! l4 V0 J) R+ cindustry standard.
7 H8 \$ ]: A: Q; |7 K) c6 F2 w% H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 79 t! z( u* _3 C5 W% e7 F5 o
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from# |0 {7 j/ e+ @
good support if you have problems with your installation.
+ ` S7 p0 e4 ^- FTracking 2029 X8 m ]& O& V0 d
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your5 v5 O6 y* k- C# j% O$ q1 F
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user5 m3 W2 w5 E+ L/ T# t9 j7 N- U
area.
- L q/ G4 k- C6 JIf you choose this option, keep in mind that your tracking software, one of the most important parts of
6 N/ \+ k, Y1 n4 _your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
1 `: R w9 i6 u" Qinterface, and their hosting.
" p# D2 F$ h; C! hAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords* B/ y7 U q: L7 \ ?0 s0 S* Y
and targets which you are bidding on. Leaving this up to chance in order to save money could
1 l# ^1 z$ q9 r6 G: fpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
: m5 U: n8 C1 J; X: n0 f# q: U( Twere using.
* o" R7 D1 E/ a4 M+ @7 K$ P# fChoose An Offer
2 M7 D9 \% Y- x0 T. s) g: e# @ bNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
1 S8 m/ ?3 [+ f/ i8 dLesson on Offer Selection
6 l6 V3 S! G! S7 ]$ _http://www.ppvplaybook.com/forum ... on-Selecting-Offers
0 x+ [) p' S' @* M2 _- d! {) gIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
+ |' I$ F7 d Y4 @7 }To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using# _0 X) d4 ]6 K# ~; r7 ]+ B: ^2 |5 y
LeadImpact as the traffic source.
- T+ h% L- O) N( }Now the best way to learn how to put all of this together is to just get started. For some variation in
6 W8 O& }; e: `3 j$ B8 t# z, @the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
' }; l, ~7 t; Ncampaign./ w# P' _5 u; z/ e6 q
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
. C& D+ Z# l( K3 D3 G( O# \page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says3 a) k9 r1 \) q# y- V
that all traffic is accepted.
) s9 ?0 z7 R' }First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
2 A6 S9 |2 H! S; QThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
( p# C% H; Y6 G1 \- S# ^3 [6 }8 Rget creatives like banners or images specifically for the offer.( F: r# ]* m0 S: V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8* e! C: H2 B% h( u6 V! G
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
1 }- C5 X U+ V3 ktrack my keywords. Without doing this, it isn't possible to see what's converting.
# K- J) U; q! V8 Z$ G* GIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:1 x4 w: f2 a/ c8 X$ }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9. B2 l& w& o% ~- W, }7 ]8 B+ V& G
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
3 O' v" W: B/ Z9 `' l7 F1 ubottom of the page:: y: g" U& F, Z: d% P
Next, I have to cut and paste this pixel into my offer at Ads4Dough.$ C7 C/ w% e9 a7 w
Click on the offer → pixels → Add a new pixel and this comes up:: Y3 l y& Y- V% S N
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
6 ?/ \/ z$ G8 Y+ Z9 zfrom your software into the box that says 'Enter URL of image to load'.3 K4 g, v! I9 M( R s5 \8 q
Once you do this, it should look like this:/ I, l/ A. @$ ?7 O v' p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10/ c/ g0 i- x8 M
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
8 n# V) y7 { V1 oNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either5 x! o. w# [+ h2 p. A( }' f |
Prosper or CPVLab.
. W! J1 _/ K- _& E3 {. n, u5 l
/ b A# i& g* m2 O( S: k |
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