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PPV GUIDE [PPV新手入门][28页]
. R/ Z. _! Q6 X* M. R4 {详细的请下载电子书！& K4 g9 O9 a5 e q0 o
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Newbie Guide
4 z6 ?/ y4 @: I9 ^PPVPlaybook.com
3 ]* p1 V8 R2 X& O% b# [/ d- }Tracy Shaffer ?7 P# G9 L6 V2 c9 l
David Ford5 _4 O I5 u% Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
4 p4 p4 `7 y) Y% \, y+ {! EGetting Your Mind Right to Start Affiliate Marketing
2 l5 h, ^: H/ |6 J/ T0 NThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an# _: |- ]& v- A; _5 P
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
d( R. `6 W& |- zyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
3 Q5 k7 ^) [8 ?9 @4 F( c+ y2 Vwith any success, these claims are laughable and far from the truth.: q/ B" R9 S3 t# w5 d, V
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash8 Y- V+ a' o4 e5 C) i
flow management. The main benefits are the low barrier to entry compared to other businesses, and' U( d' @# D8 [; \. Y% M W/ M' i
the ability for a marketer to be a one person shop and make an incredible amount of money with low
- ^4 ^3 P' N2 Q* Eoverhead.* G7 H$ ]2 E' F' J' F* M L5 T- J
The winners in this business are the ones with persistence when nothing works, who know there's) N* J# I* i. c4 R
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
8 U6 Y; G7 B) r4 @" ?! \3 @The cold hard reality is this: virtually everything in the space is changeable, what worked today can
: E x! L0 n* g# e& B2 f: G; _stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.0 s u5 R/ f3 Q9 K% ~) F( A7 N
Most of these things happen suddenly and without warning, and they all contribute to the amazing z y; l' j/ _8 r% r. `- J/ b
learning experience available to anyone with a few hundred bucks and the ability to open an
# T9 ~/ P5 o- T5 C. Uadvertising account.4 a. }2 @+ |7 |" U- `
Your competitors are willing to work at this around the clock. This isn't a push button, instant business4 M" I4 J7 Z- D8 h( ]4 s
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet3 j5 u9 K; k$ N: y
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
: z& X5 \! y3 m5 R: n7 ?trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.4 Q/ y8 q3 n& s; Y) e" j$ x
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
) l' p& G* E' Y \- i+ `- ostarted building PPV campaigns right away from start to finish. With that said, time to jump in and get$ R6 E' N7 @& g& a3 q" l7 v7 Y
started building.
+ s1 L& N8 d$ B0 CThings you need to get started:6 e6 Z: s% ~+ i7 H6 c6 E
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)& W& N# e. j$ r2 S M* ~
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
& M6 s/ A* c X8 i3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
9 J- n1 Q: j: H2 e4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
8 r, _. N, f3 [4 t1 HThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
! c3 h" o1 y" L" O1 Wwith PPV.& d/ P8 D9 ]8 S4 G2 v" d3 T( Q
Basic Getting Started Definitions
6 e& q! k( l) B/ B+ \! g yAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more. A; U: x5 s- V" U; ]
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
" H8 s l0 c7 j: @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2! R* D/ \! J4 y( W
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
1 u3 @( |# R3 W& Q( |% y# iCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
3 G* ]3 b, t; D5 T/ nreceives a commission on that product. An example would be the Amazon.com Associates program,
3 T3 T+ L: W8 WComission Junction or Clickbank.
. K4 \: W7 n, d3 a+ ]7 R7 I' LCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
+ n( D! E; k# E( k' L% E4 _( Han action like filling out a form, submitting their email address, signing up for a service or sometimes
( C1 }) W( p, o' q8 v2 ]& { G% Rbuying a product. An example would be Ads4Dough or Neverblue.
: Y( w! P7 H! @- a% NAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's$ s. ?7 J; d# W& j- ^
account, getting the affiliate approved for offers, bumping payouts and just about everything else
* Y, }# X4 H/ X- `, n0 y% x* Hrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager+ }& W( ]/ ~' l. J( ^, E/ P( i1 m! K
right from the start can really help you.2 Y# l5 J. y5 ~' c
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served4 x- H0 o) t# Y- w- Q
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per& f' I5 }$ a) K, ?; |
view, starting anywhere from .01 or .015.' n( U8 d$ U3 ~4 i) U9 P
In order to use this type of internet traffic, the affiliate can sign up with a number of different: U5 d" g: M, m8 D
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,/ ^+ ~: d! \1 I Y8 P3 f
MediaTraffic, and AdOn Network.4 _, Y1 P! e) w! S0 f' b+ i7 i
Don't popups get blocked by pop blocker software?, N) I' a& p. m5 Y9 M, I5 N
No. Popups are served in a new browser window as if the visitor had opened the new window
% Y7 C& y$ O6 wthemselves.7 {2 p$ W e4 `% t
How many popups get served to the visitor?* s2 c; o& [+ D9 M0 ?& a1 F! D
The number of popups served varies depending on the PPV network. Some pop more frequently, D6 y$ c& g/ l2 t
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
" W" M$ q- v, F: Y5 N: Vserving this kind of advertising, so they have to toe the line between keeping their software
k; Y2 f* [' ?downloaded and still making a profit.: ]+ ?3 \1 j! v/ U
Isn't this type of software bad? Why would anyone keep it on their computer?
; {1 {8 y+ `, i) RNo, this type of software doesn't harm the user's computer.
. z; y3 N6 x% @( q, c4 ZCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
# e# T* ^8 E) s9 `# z% ?( qtoolbars or videos to place the software on their computer. The visitor keeps the software in place so. t" B3 a: w& B) y
that they can continue to have access to the incentive.
4 G$ }7 g4 r7 U5 y Z U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3# n4 E0 B( S v9 u$ H3 [# z
How to Get Accepted into a CPA Network
: r! T& h- ^$ [- |& n/ eIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place/ q8 _- A1 ?0 l
to start looking for networks is Offervault which lists offers and lets you compare payouts across
7 ^6 V4 [; {' ~( V- Y3 `" Hdifferent networks.
7 L& s0 S8 ?/ A, H( u# UOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)7 @4 [2 d4 [' J- f+ |
application and be as specific as possible about your promotion methods. Usually some time after1 D' I, L1 ~8 B) w v( ?
receiving your application, the company will call to interview you. The phone interview is a critical3 e) _ r+ S2 W M
part of the application process, and most networks will deny your application outright if they can't get. H4 H# Y8 x8 ?7 |7 \# X
you on the phone.0 T) e A4 g( }
Often, the person who does your phone interview will actually become your affiliate manager after
4 p2 c B3 d1 c1 B* O2 b1 v+ w" _; c3 [you get accepted, so it's a good time to put your best food forward.
. B8 r. r, q; U2 A9 ^You might not relish at the idea of someone grilling you about your internet marketing methods over# @' m( b* x% Y/ H. \( ?# B
the phone, but trust me, this part is critical. Have answers in mind for the questions:( p* H' S/ @' @7 e" x
What methods do you use to market offers?
( _! R a5 B6 o8 v! q4 CDo you already have a website you will be using?9 m- S: S: ^% v! c# y, S+ `
How much is your advertising budget?
: X( D$ p2 z5 t6 b$ A$ FWhat other networks are you a member of?6 Y$ F8 e% N. C3 }! h U
Who are your affiliate managers at these networks?
& M( n5 S' t1 P$ M* b: x. HDo you use social media (Facebook, twitter, etc.) to market offers?) P, f$ v( j, h8 X+ {; H, U: }
How much traffic can you drive?" w: h( }; u0 f! B, V7 i
Do you have a personal recommendation from anyone who is already a member?/ |3 E1 f9 P: `* L2 E7 h
Once you provide satisfactory answers to these questions, the network will approve or deny your
D( M6 G g0 m3 g& B2 H. Dapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
* H' k8 o2 K; n: H* Z1 epersistent. Also, getting a personal recommendation from someone who is already an active affiliate
8 V. C+ j- m6 Xfor the network can be helpful.1 k* K( o ^- ` _! j
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate1 j, i& I5 ^2 {) [
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
6 p$ W4 a+ j' {8 v/ m1 zowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
" \6 [8 q% @5 h9 X7 q' ~people can open a lot of doors as far as networks are concerned.
* N' |- y, |& d; L2 h6 v, Z. v; xAfter You Join a CPA Network
. c' t9 d. v, T vOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
1 R! E! Z* A3 v' T9 m; ]9 M! B- R" Jand make an attempt to get to know them a little bit.
/ m u& Q8 a- P6 eFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their- a8 N5 E; l/ Y* w/ x2 ^9 k
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
* _. [0 ^) }, U- I- R' U2 ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4% r0 X9 l" s1 T+ f1 g
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout! D* t0 h. `: w) e+ e
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
( X' M& `" k$ R/ @9 hemail.
! }2 l- s( p# i3 K" p T" w! \For more helpful info about dealing with affiliate managers, check out:
_9 V9 j4 } ~ w' W+ e/ X2 b) chttp://ppvplaybook.com/blog/musi ... -affiliate-manager/+ K) n j4 t, g
http://www.mrgreen.am/affiliate- ... iate-managers-want/
1 l# l( P1 ^- {( T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
; |5 I& A9 L" n) WSet Up Web Hosting0 z3 N7 h& V# t0 d4 |
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said: x8 j/ ]2 {$ d. J! j) n
about internet hosting. In general, you get what you pay for with hosting. When you use a shared1 T& h3 d- S* K- X" C. m
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with5 }/ e; O. S/ A; c
whoever else is on the same server as you.7 M+ Q" }* j6 U
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
# }" T, a4 i/ }7 b2 r; Fenough that the visitor can't close the window before your pop up is even shown. You have about 3
* x* p1 p# e6 S+ v, O8 _seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
- Y, H, n8 @! c, N$ WTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
: \2 M I' l8 S; Hhouse full of roommates (hosting customers).6 o, {. u p8 }% o4 y- u) b9 G# H
In shared hosting, this is like having roommates where everyone has no specific designated area inside" C9 `" g2 B3 x1 ?
the fridge where they are supposed to put their food. Everyone just jams their food in however it will. ? A, [" c z: J9 p
fit.' g- `% I, G4 D2 H, A
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than9 H! M$ l% s1 I- v+ N# ?$ B) a
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
7 [( C" E% J9 z9 stheir food. Everyone else's food in the house has less space to take advantage of.$ Z' o5 n s) ^) g8 o: |/ Q* [
If you have less server resources to take advantage of, your ability to serve popups will slow down. For6 y+ \' `; G0 \
any type of hosting this is a bad thing, and especially while running PPV traffic.1 h& A* r3 E/ G! O
In the case of a virtual private server (VPS), everyone in the house has their own designated space' @8 O. f' O3 M% ]
inside the fridge to put their food, and other roommates can't come into that space. The server is
. @$ i' H! k g( X5 qpartitioned, so that each customer can only use a specific amount of resources at any given time.
- `$ H: V5 C9 @ q* e% V! n9 XA dedicated server would be like having the whole fridge to yourself. All of the server's resources; B- G, _# x8 G3 p2 e8 c
belong to you and no one else can use up those resources. This makes it possible to serve much more
* J4 }6 ?! B, Y. M Ftraffic, faster.
. }0 P2 O0 w4 cAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
3 L6 y% W8 z" ?8 l/ pAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is7 I1 b( D6 K) I8 [' z1 q
here:9 t+ M' Z* s) l, f h8 d
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-8 C- p4 h" ^, q$ F' L, ~
VPS&highlight=hosting
& w9 I* \; Z4 z' I% mDedicated-Hosting-vs Shared-Hosting
) u6 o# }+ Q. ^0 ]- Nhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-9 c/ u* `4 c8 |( f) p8 j3 U9 k3 g
Hosting...Your-thoughts
8 ?$ s d+ E% C5 N9 g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
+ K3 C- D& B6 C z5 hHosting Providers for PPV
x) m* r- W: d' F8 yBeyond Hosting
K( ~- J6 G: v: s5 yhttp://beyondhosting.net/( {) n H3 x, b
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
( O& d, g' c4 e! B" J2 Rreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when# N1 t$ b4 q& W; D2 _( v; u y
direct linking with PPV. Also, these guys provide great support.
# a, a3 l8 m# z9 ]2 Y2 C, Q6 Z2 o/ JProsper202 Optimized Hosting
, {9 @; t9 Y5 Hhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/8 ~8 i! T8 A; N$ o& {8 p
CPVLab Optimized Hosting
% u# _3 j0 {' X% g+ shttp://beyondhosting.net/CPVLab-Hosting/+ U% T5 a7 f9 w6 h
Domain Names for PPV& }5 d f' k5 m8 q
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is3 ?8 _2 S7 O" g# U
where you're going to host your tracking software and your landing pages if you decide to make them.4 @5 S3 k8 c* G- n( x7 e" M% o, G# e' S
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,, b" B/ T' N+ _
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
* O7 T9 M7 A- D8 |. q.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
# @" v* ?2 q, K& F2 aterm or build a whole website.4 K& m) [9 F1 P/ i" f
After you buy hosting, a domain and get those all attached to each other, the next step is to install
8 e: ^. [$ F3 etracking software on your domain. This is really important, because it is necessary to track your( r! u; y( t2 h+ m/ X) ~7 H$ e# A
conversions down to keyword level so that you can optimize your campaigns. Without proper
+ ? f8 _( q# ztracking, it is impossible to know what is working and what isn't.
% Z* t& {- }) x( L- kTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
- |4 D* y# ?' T, @4 l- ais beyond the scope of the guide, but both are pretty user friendly and have getting started guides.) ~. P9 G" t) ~) ^) F- K0 F) t
Prosper202/ B( N, v. w0 v* {! u: a( f, O
http://prosper.tracking202.com/apps/% H! b z# ~) u$ w. w4 _
CPV Lab) @+ g, P$ f# l( M
http://cpvlab.com/# y* U' A0 y- T) m: G6 S6 B2 O
CPVLab Help Videos( X! L" V% t4 x1 E: [1 E
http://ppvlab.com/oweiw/oiurw/vdm.htm
- ~8 B* P. ?! K3 m6 w4 uAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an9 [+ \! W# I5 g" h" g1 e- `* T
industry standard." T1 {" F4 H/ A2 C" p1 q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7- y2 Z2 T: Q. O8 W) K% R4 [# g
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from( \7 n; v6 [) K; o# s
good support if you have problems with your installation.) Q3 p3 r/ l1 r3 j& `# J
Tracking 202# d" W% b& C, a7 [
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your8 {& g% `0 _+ {3 [" ]
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
* ?: `* Q0 M1 J* \9 A! l) karea.
0 w- l+ E' h. h6 O5 tIf you choose this option, keep in mind that your tracking software, one of the most important parts of3 O' o$ p) D m1 g; g0 w4 s3 n
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
8 k0 k: }, g. {# K" \( |* Linterface, and their hosting.
: M, F, T$ T2 K6 L/ ]Also, your tracking software reveals the most critical part of your campaigns- the converting keywords s1 `1 @2 E+ f# ~
and targets which you are bidding on. Leaving this up to chance in order to save money could
/ c7 j, O( h5 O0 e( o g5 z/ jpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
2 T' w. D9 ^! w. p1 @, s4 s* o; gwere using.% D9 J2 D& I# J* J* M
Choose An Offer, f& K; |( c% H. n h
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
: Q+ A( y2 |6 E" N, OLesson on Offer Selection
) Q6 _ x; }/ P9 |8 \# y7 qhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers9 Z1 t+ q1 y- @. y* _6 h7 O
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.# ~+ V* j! m3 n! { [% @6 v( g
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using7 p! E7 T9 u4 j* E! t" o5 n# b
LeadImpact as the traffic source.
: E0 h; @# j5 w: bNow the best way to learn how to put all of this together is to just get started. For some variation in
/ T r' \6 L, Y" y) p$ z z0 Othe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked6 I' V u6 T5 U) X8 H
campaign. y6 E6 l% b/ B7 _, @- g
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
5 x6 c0 B# R/ f$ ipage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
8 p5 x0 M' z4 `3 F \$ Kthat all traffic is accepted.4 a# m' a d4 N8 e# W/ [. m+ p
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.+ V5 ]; @# @7 y) a9 w
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can: I z f* c# L) R
get creatives like banners or images specifically for the offer.
" ^0 T" W6 G+ ]/ [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
0 K( x4 L& [/ K0 \2 T8 {Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
: D( n: q- Q' S% ]7 Utrack my keywords. Without doing this, it isn't possible to see what's converting.
$ g5 e, d4 \; R) l: [In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
2 a: G4 ?6 }; h) V! ?- {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9 f/ T3 Z0 f$ X/ T- h
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the# B7 i- W9 y! }& {9 O
bottom of the page:
5 [3 I3 G, Q" ]0 A3 H2 QNext, I have to cut and paste this pixel into my offer at Ads4Dough.
" k% `0 \, `# N3 y5 v( \0 v3 YClick on the offer → pixels → Add a new pixel and this comes up:: S z8 k! q( Q, B4 i2 c
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL0 i, p8 J$ Z) N# C
from your software into the box that says 'Enter URL of image to load'.
/ S: b" |$ h c @ w9 hOnce you do this, it should look like this:
$ X' Q* u& G; X) _0 O( I9 d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 100 I1 `+ g- c! l/ d- o" ^+ V
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
4 B0 U/ B6 ?5 ]/ M1 DNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either5 X' y9 x( ^9 ^
Prosper or CPVLab.
8 ^0 f2 ^3 r* c q: h4 Z+ v, z
$ G' P7 w- f: y, T) r |
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