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PPV GUIDE [PPV新手入门][28页]
4 I) A3 d: K' k# R详细的请下载电子书！
/ d7 n( ^; Q {8 J. r( h n: N, \: d7 p0 C# Z/ l$ C- A6 q6 m
! S6 _( e6 L5 E% K! d* j: C
Newbie Guide& S7 u& o2 B6 T! t
PPVPlaybook.com' A6 Q; X1 I9 t- X p8 b2 u+ z
Tracy Shaffer
: ^. Y1 }( f3 l4 P( F. xDavid Ford- Z' L! S7 l) H1 k+ G2 z5 f% S' a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
# ^8 u" U; E. _Getting Your Mind Right to Start Affiliate Marketing9 y& R$ c5 b S- O/ [2 z: k9 o6 _, e
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
$ z ~6 c7 y/ dever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where0 w7 F' w0 C$ N0 g% }* ?
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing% B% ]2 f& H; `: ?: F; |' k
with any success, these claims are laughable and far from the truth.
( q! \( z2 L! M- ]Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash2 a! d2 p2 n' }% `
flow management. The main benefits are the low barrier to entry compared to other businesses, and
, J1 Q) |* ~# b+ B& V0 n, e- I7 Zthe ability for a marketer to be a one person shop and make an incredible amount of money with low
6 h! s4 X: ~: [5 b7 poverhead.
, U) ]9 v, O$ `1 I* x$ FThe winners in this business are the ones with persistence when nothing works, who know there's+ n: ~' Z9 ?2 P9 K+ V+ d& g
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.% B% q. N$ @ u
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
% d; f+ o2 p: M/ f5 y+ v& w1 Lstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
/ X' I/ S' M" S( r' x7 _" ~" X+ oMost of these things happen suddenly and without warning, and they all contribute to the amazing _' Q: j- d% |# l
learning experience available to anyone with a few hundred bucks and the ability to open an
* R% W7 r7 ^/ M" V, qadvertising account.# o9 y$ ^% \' [. U* f9 ]) j
Your competitors are willing to work at this around the clock. This isn't a push button, instant business" W1 b6 [6 f( B2 K2 K5 V
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
: L( b! U4 j4 Wmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
/ u; ~3 ~7 r- G5 W; w" B1 utrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
( j% N% d/ k1 J7 d/ v% [With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you- ^6 s0 [$ y4 b7 V6 z
started building PPV campaigns right away from start to finish. With that said, time to jump in and get! P' Y( }$ i$ ?& ~- M
started building.
. R, t$ ~7 E! ` A; [Things you need to get started:, v- l6 e! o: e: C: I1 v) j
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
0 N' P0 p8 b) ?4 |2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
0 d, j9 t8 ]7 T3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
U( L3 d8 C M6 B& o4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
7 ]. x, k% h# v1 |4 tThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
9 p n' b7 c0 x6 j) Xwith PPV.
' t/ {: k2 m: H% OBasic Getting Started Definitions3 M+ s: b0 K8 ~+ [
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
" A: f2 M/ l- }8 I% m5 raffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
_, [% Y5 |: e* s- g" v2 _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
( b5 `# s: `& C+ Y( Ztypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
0 _, b# h/ q8 v- I, KCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
! u) a" o; K1 H: J! ~8 freceives a commission on that product. An example would be the Amazon.com Associates program,8 g Q* e4 ~. t# [
Comission Junction or Clickbank.. `4 z# \- V3 b* V
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
2 Y% ^( B! W Van action like filling out a form, submitting their email address, signing up for a service or sometimes
" O5 F' [4 N3 I5 i6 P+ E! D6 Gbuying a product. An example would be Ads4Dough or Neverblue.
, M; g) q8 C+ u8 A2 @Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's. L6 {+ y. u9 w- e' h5 c9 x
account, getting the affiliate approved for offers, bumping payouts and just about everything else
$ r6 n. z! u. X/ c2 Z: Hrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager2 H* g/ U7 k% }4 f
right from the start can really help you.
2 F7 Z& N/ A y+ s* n! mPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
1 w6 |' l+ q1 k6 r: {8 C8 ~in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
* \; d- t9 Q% R6 h2 B1 B% [view, starting anywhere from .01 or .015.
; H8 f9 {2 k3 m; pIn order to use this type of internet traffic, the affiliate can sign up with a number of different
! v# ], P g$ icompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,( I3 G: x! y; T" R7 T
MediaTraffic, and AdOn Network.( `; l% ~ \0 D- z% F7 g5 L
Don't popups get blocked by pop blocker software?
8 ]0 W; c, r: [No. Popups are served in a new browser window as if the visitor had opened the new window M/ y5 x- ~% V8 i) z; B O
themselves.3 A& w, L9 Y7 B; c
How many popups get served to the visitor?6 O% r. X( Q8 P+ h
The number of popups served varies depending on the PPV network. Some pop more frequently
+ J' g' J2 L. X7 i(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by: |' t( Z' L* E3 X3 v
serving this kind of advertising, so they have to toe the line between keeping their software
# t+ B$ B4 F- x3 `+ {5 xdownloaded and still making a profit.
9 a& _: `9 ]) B( nIsn't this type of software bad? Why would anyone keep it on their computer?
- ~7 d' r n3 \) {; D' C5 HNo, this type of software doesn't harm the user's computer., U5 v3 K' [8 r5 `7 \% w! e
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,2 b& k' b/ ~; a9 ]
toolbars or videos to place the software on their computer. The visitor keeps the software in place so% C0 c. t, i! i* P
that they can continue to have access to the incentive.5 N6 u: P# z* d' x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3) g$ ^/ {* N6 _& p2 b/ V) L
How to Get Accepted into a CPA Network+ m- [3 g6 ~' ^# a; z+ h
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
' J; k1 k) ]! w& N' Eto start looking for networks is Offervault which lists offers and lets you compare payouts across* z1 O4 u6 p/ v4 ^- H7 u2 j, D
different networks.9 B- T! w1 ?4 ?" @- s/ l1 o
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
' M8 g$ M5 T, g8 A1 ~& papplication and be as specific as possible about your promotion methods. Usually some time after
& C9 i( s$ I1 }9 f$ }- X- ^receiving your application, the company will call to interview you. The phone interview is a critical
: c8 G: D+ L# W& T9 v8 npart of the application process, and most networks will deny your application outright if they can't get
! B) o4 H- V" Y! Gyou on the phone.
* g" I# Y; a8 C, s4 w$ e/ \8 H* LOften, the person who does your phone interview will actually become your affiliate manager after7 J. n$ F' M$ G& Y8 [
you get accepted, so it's a good time to put your best food forward.
8 s p- g6 A5 N; } KYou might not relish at the idea of someone grilling you about your internet marketing methods over
/ ]" |: k, j. |the phone, but trust me, this part is critical. Have answers in mind for the questions:' }3 {/ F$ F4 J+ i- b
What methods do you use to market offers?
7 E) Q9 L9 c ` u8 cDo you already have a website you will be using?$ C. z8 E. k ^- k
How much is your advertising budget?5 e: Q; ?" M C" F& y
What other networks are you a member of?+ k. |/ v7 x7 Y- y( O* s# O) d
Who are your affiliate managers at these networks?
! r+ ]1 I- j6 ^% s+ ?$ GDo you use social media (Facebook, twitter, etc.) to market offers? N/ T9 E5 j0 @ U3 a
How much traffic can you drive?0 J! v! F E0 G6 S
Do you have a personal recommendation from anyone who is already a member?0 G9 P8 d: o4 D
Once you provide satisfactory answers to these questions, the network will approve or deny your
4 h+ f) f" ~' p6 }" D0 Capplication. If you get denied, just keep applying or call someone on the phone and try again. Be
( ^8 W. m6 S% d4 { Mpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
7 Q# K+ X, @! @. f* u7 M# g: Ufor the network can be helpful.
$ `# a$ J! h0 W, |6 V0 @To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
; T. U$ c+ P [3 S0 ESummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network4 u; W- _4 c8 |" G; E
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
) q- Z4 [3 ^/ l/ |* P% Mpeople can open a lot of doors as far as networks are concerned.
/ S3 A1 K7 v1 rAfter You Join a CPA Network
1 Y+ A- _% W* A' E$ l% V8 KOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager' z7 x7 o; Z ^6 y( h6 h' [5 }
and make an attempt to get to know them a little bit.3 t2 k; |6 c( K0 J9 K
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their; E- y& q3 j2 Q; l4 L x3 r X
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
0 f& o0 R$ S0 Z2 r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
- p! Q" G# h3 Y+ y4 E* {& d9 c/ glarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
6 S, p# i5 q. ^* p/ y& t) q$ [bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
$ F3 L5 b# C' W; P2 o8 Bemail.3 C; D: M, p7 A8 a; S
For more helpful info about dealing with affiliate managers, check out:
, \7 i; ?3 J7 C7 h1 _http://ppvplaybook.com/blog/musi ... -affiliate-manager/
$ g- ?% A& P# r U0 @+ n( d9 ]; a/ shttp://www.mrgreen.am/affiliate- ... iate-managers-want/
& E+ g. @1 W2 y8 K3 f) Z: f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
' n; v0 y# P& l% w4 e8 r3 J4 K( T* qSet Up Web Hosting6 n Q# z0 v3 S2 ?- n: ?5 [
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
H1 f _+ W' ?; V( N. I/ i l. Habout internet hosting. In general, you get what you pay for with hosting. When you use a shared4 j# ^% ]# a! \# V f$ i r
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
5 M* Q, d; c# N6 ~6 Cwhoever else is on the same server as you.
X8 _: b4 C. |! [2 R9 d; Y4 T2 lSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
8 g4 a3 ]0 m/ f2 d/ h" K V& menough that the visitor can't close the window before your pop up is even shown. You have about 38 F( _* C+ Z/ F. Z, ?+ ^
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.# j9 f: t0 i) m3 z3 J% |
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
1 D S- E/ J0 _4 c* B6 {house full of roommates (hosting customers).% k0 \3 G8 M$ }( j$ ~
In shared hosting, this is like having roommates where everyone has no specific designated area inside
0 l/ \# x3 {7 Othe fridge where they are supposed to put their food. Everyone just jams their food in however it will" e' ?& O9 J S" G: e! W
fit.' z% ^% _) P5 ]. H$ o! v
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
0 R* G$ P" h( e1 O( s" Y( n8 Bthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
4 }$ M2 ^. m4 j8 N w% K; htheir food. Everyone else's food in the house has less space to take advantage of." V- t4 N& K: G% n4 Q$ t/ }
If you have less server resources to take advantage of, your ability to serve popups will slow down. For$ x+ W7 Q4 _1 W" N: U4 g+ }1 p
any type of hosting this is a bad thing, and especially while running PPV traffic.$ K7 @. ~# {3 O, O$ ~( l3 b! D
In the case of a virtual private server (VPS), everyone in the house has their own designated space
' L/ N1 p, C4 |2 ?; X3 |inside the fridge to put their food, and other roommates can't come into that space. The server is/ V# h3 J/ S( ~
partitioned, so that each customer can only use a specific amount of resources at any given time.# x, D4 |8 @& I. ?9 ~8 R- d$ s' S
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
5 x* S6 ~% G; Y& q3 f m* k! b. Vbelong to you and no one else can use up those resources. This makes it possible to serve much more
4 |& X! k1 v/ C& h( d4 jtraffic, faster.: b e5 `4 d& q: D& I+ _6 C( @ L
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
* H$ `* `% u; V# H6 P3 O EAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is' J: [( Q1 Z& {+ ~
here:+ O+ t# d: C4 m, V; U+ q
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
4 N6 Z' g. p% C2 }- }VPS&highlight=hosting
4 T4 K ]) | `2 ~Dedicated-Hosting-vs Shared-Hosting
5 |( k6 h" Q$ {( H* _http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-/ ^) ]" m- [- w/ V' g
Hosting...Your-thoughts9 f9 {6 E8 r6 C' u3 g) `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6% A3 i6 s$ z+ V) q8 i" z' X D! Z
Hosting Providers for PPV2 H9 X7 ~" }# e" E: }2 h
Beyond Hosting: z- z$ P2 U5 f
http://beyondhosting.net/
, h2 i; e( A7 \9 e, a/ g+ DWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
3 j+ e6 q/ v, Y5 V$ t9 N- u% Nreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
9 K6 d: h5 M, G H2 y& N idirect linking with PPV. Also, these guys provide great support.
' T" d7 _$ N" P) pProsper202 Optimized Hosting# {1 }1 r X/ C0 |; M6 g
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
+ R9 z& ^5 K8 B, t% t1 b5 j! z1 s: ]3 hCPVLab Optimized Hosting2 w3 W* t% o- W- _% ? K4 ]
http://beyondhosting.net/CPVLab-Hosting/
8 x. Q$ Y! |) A4 f% _( ?! bDomain Names for PPV
2 R# [3 k7 M: B3 t9 H) I. Q8 ROnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
7 w- d' n2 G* g& owhere you're going to host your tracking software and your landing pages if you decide to make them.
' }7 b! J( I$ T4 c2 zOftentimes people wonder if they should have a specific domain name or a generic one. One generic,5 p6 _! e4 [ q
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
' d: F1 e' G; C. z! U.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
4 y6 M5 m" B- `$ @+ T6 Bterm or build a whole website.# f& S( ~5 K5 s+ ]
After you buy hosting, a domain and get those all attached to each other, the next step is to install
+ M" F, _- u# Itracking software on your domain. This is really important, because it is necessary to track your
6 i, I4 E6 [* Q; z$ M# jconversions down to keyword level so that you can optimize your campaigns. Without proper7 D) b$ V+ [0 T3 h5 z9 O
tracking, it is impossible to know what is working and what isn't.
S9 c' H3 @9 }# DTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software4 U1 U, f" q* G; k
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.3 u# Q7 _+ K2 [
Prosper202+ a9 Q8 M3 |: T: X
http://prosper.tracking202.com/apps/& ^, Z% N$ \5 C5 Y! x
CPV Lab& j1 N& X @. @" p( q
http://cpvlab.com/
) O( J3 J9 F: h0 M- x# pCPVLab Help Videos
7 F4 x; Q+ {6 u$ n7 A6 vhttp://ppvlab.com/oweiw/oiurw/vdm.htm: ^0 o* n1 O8 A3 ^, n* g( V
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an# C ^" S4 D* G4 V
industry standard.
4 i/ x2 E% R" H! g' Y; Z3 _( d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
: j) J) }) t5 pCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from" l" b2 T( f: U* X; |4 u& g
good support if you have problems with your installation." G" j* P+ f! c1 J# _9 Q4 j
Tracking 202
. q- L* h- n3 A3 c6 RTracking 202 is the hosted version of Prosper202. You can create a free account and then build your$ b4 ^+ Y2 z( Z4 {, X0 r* W
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
; @7 x, L( c2 Zarea.+ U; g7 C- g- Q* ^. e/ I M
If you choose this option, keep in mind that your tracking software, one of the most important parts of5 }$ \5 X" w# d2 [
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
[ |- {) M1 L% ~8 S winterface, and their hosting.
0 l3 _. w) J- b9 x; B" WAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
3 w& a+ n" b1 w7 M5 W1 x8 s% ~and targets which you are bidding on. Leaving this up to chance in order to save money could" h$ j2 X0 s, b
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
3 ?5 B1 y" X- [: k: L2 jwere using.( E) E& S- ~) ]: r ?- ?6 I3 D3 Z
Choose An Offer
& Y" n0 a* H) u, k; u+ u' S' gNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
1 y" v6 g+ x$ j, {- g- P- JLesson on Offer Selection
& ], ?! I9 T6 o' ~" D" Z8 k8 `http://www.ppvplaybook.com/forum ... on-Selecting-Offers# o( M1 t- |0 E! l9 C
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.% N- v4 g9 T5 G# w0 u7 r- { e
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
* b( t. ^# s( j$ k1 A0 zLeadImpact as the traffic source.
2 Z, H5 P" J `/ R' V0 pNow the best way to learn how to put all of this together is to just get started. For some variation in& c1 |1 n0 g: P* J8 t h+ F
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
; N2 ]( B& [% J- qcampaign.
! W/ ~, Q) O0 S( t6 K1 wWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first$ f1 q# `" `8 K1 U+ z t U
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says8 F/ ^' V0 [0 w( _5 w
that all traffic is accepted.
0 \$ g% ?- n& G# FFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits." p" ~# @- K2 k8 O: T# o
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can0 F& y! F7 }5 y2 Z/ x9 n; y
get creatives like banners or images specifically for the offer.5 N# y4 U0 v* I! h# `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 85 }# T# {( V/ {% o# i4 _ O
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
; Q( X; f# F& t9 w0 ]; P: O2 k+ otrack my keywords. Without doing this, it isn't possible to see what's converting.
' z5 R1 U' @ |* [+ t; p8 `. u8 pIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:- a9 m; u- ^$ I$ ?; z5 h* C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
: d7 W+ \, p& m: a7 ?- \! N/ ~In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the3 x, B9 z9 e" W$ M3 W5 K% a
bottom of the page:
- k+ j8 v3 N: dNext, I have to cut and paste this pixel into my offer at Ads4Dough.
! P5 ]- V0 q. a# fClick on the offer → pixels → Add a new pixel and this comes up:, Z9 n- G* j6 r- l: ~
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL4 F' T' J9 W7 J. }# m/ _
from your software into the box that says 'Enter URL of image to load'.% }7 r. C) W' M
Once you do this, it should look like this:
3 Z/ ^0 N8 P/ g3 G; u* ?; U+ j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10& ^1 R) v) |8 _# o Y- `0 V$ F
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
% J! O& u ~' N3 U A8 S4 FNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
0 n4 ~" i1 T4 [% y0 ^' {Prosper or CPVLab. W$ [( h: f0 U- X" p, ~. G* ^- u- h
4 T" e' @. L7 ?& k; l
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发表于 2012-12-27 18:47:17
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