|
|
PPV GUIDE [PPV新手入门][28页]: O- |& c+ H9 ~
详细的请下载电子书！( d4 N( v0 Q( q! D
0 W5 w9 H& [8 | i- [0 Y$ b& f# K9 b7 ~7 B
Newbie Guide) {# R$ X5 m7 h4 [) B) Z6 c2 N
PPVPlaybook.com: `( D5 e4 O2 @4 L' l) b
Tracy Shaffer9 e6 }9 ]' I" [5 N. c- @3 Q( c
David Ford
0 M% Q$ Y8 z5 w" B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
7 c, N. Y3 X9 M, P% S7 `# |Getting Your Mind Right to Start Affiliate Marketing' L, L$ c; z3 R2 ~: R- E7 I. n
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
- |5 o9 a' Y% q l7 Aever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where; Z0 `! O" @- `3 e8 x( N/ w: H
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
1 ?, k8 ~6 O& J% ?4 h* Z# y* A, swith any success, these claims are laughable and far from the truth.
( l$ Y+ b! I1 p: ?Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash0 _& U% l) ^+ ^1 j& e# b
flow management. The main benefits are the low barrier to entry compared to other businesses, and( Q/ x! W! R9 A
the ability for a marketer to be a one person shop and make an incredible amount of money with low
# T& M" M8 F- @1 `overhead.7 G$ c7 H H. r2 P l. i
The winners in this business are the ones with persistence when nothing works, who know there's* ?$ |" f) w$ V
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.$ f: G/ }. o$ N7 i
The cold hard reality is this: virtually everything in the space is changeable, what worked today can) K2 g# r! J5 R+ W$ f ~- a
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
* m4 I( p% ] X2 G" j o. \; kMost of these things happen suddenly and without warning, and they all contribute to the amazing1 {7 T4 p& \+ k/ M1 Z3 k
learning experience available to anyone with a few hundred bucks and the ability to open an0 d9 w- J( O/ t0 P
advertising account.' l! `2 ~9 }8 }7 u- P$ [
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
/ S- n6 O9 I5 E" O% vwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
/ f2 H4 C Q+ ^marketing has spent countless hours learning, trying new things, launching, tweaking, improving,, e, o; o+ n' \2 s
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.2 E+ b8 ]+ _! \4 i
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
0 n- R* N9 N d0 zstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get3 e P- }6 R& m, H3 F4 }
started building.4 l$ y x1 n% O4 d
Things you need to get started:0 ]9 |, t" T. \$ K: B, X. C
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator): `( O" _) `2 L6 c( m0 B! }
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
; K e0 c; Z& p( C# R3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
: w. Z$ S$ u/ R4 ]# s$ C4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)6 A8 o8 a) t8 g. {, \) {
This guide describes from start to finish, how to get started in affiliate marketing by running traffic, Q4 j# q% \# U' i. q! x+ K0 Y; t
with PPV.* h" p" L3 h! W9 M
Basic Getting Started Definitions* K7 r( i5 b: h0 t* k
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
* h' L' @5 ]) v: X9 m0 \affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main- Y2 L+ M& _" |) b8 ~) h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2: O, E$ U4 t# e
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).7 N( H5 }# O% X
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate3 f1 `) ]4 z4 K! N: }/ n
receives a commission on that product. An example would be the Amazon.com Associates program,
! ]) @1 f! F9 EComission Junction or Clickbank.
+ _! U2 Y) w5 |* D' t5 ]Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes8 m1 d: E0 \. Q6 @: P
an action like filling out a form, submitting their email address, signing up for a service or sometimes
+ ` X7 q& X* Z5 {: Ybuying a product. An example would be Ads4Dough or Neverblue.$ y; n9 A6 F$ r7 P! D
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's. n& {: u& q3 K: E. G5 F, P" f8 D/ V
account, getting the affiliate approved for offers, bumping payouts and just about everything else
2 D2 }6 t1 g5 r- j# q7 P Trelated to an affiliate's account at the network. Having a good relationship with your affiliate manager: a; Y; _2 ?& s2 T8 Z, G
right from the start can really help you.5 [. y' V' c7 y8 O( [
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
* [6 l, Q5 c, }9 K) B( P* l- Qin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
y: A' Z% N0 Q# W2 G3 H- Dview, starting anywhere from .01 or .015.4 H+ G9 h8 a$ o# p
In order to use this type of internet traffic, the affiliate can sign up with a number of different j# C' O) f$ z( J8 L9 m
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,# T( x' G1 X' D6 E" u
MediaTraffic, and AdOn Network.
' G) U: N4 g4 z5 U& o: o& h7 {Don't popups get blocked by pop blocker software?
O* S; X1 o% GNo. Popups are served in a new browser window as if the visitor had opened the new window
: P% E8 G* b/ a! c0 ithemselves.
( X. e3 t2 q( O0 x( l; dHow many popups get served to the visitor?4 T# b$ F$ T. T& T6 ~6 S
The number of popups served varies depending on the PPV network. Some pop more frequently- y" z6 `: x- u& K0 I8 ~2 h
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by; x( I3 u% m4 a9 S
serving this kind of advertising, so they have to toe the line between keeping their software8 d# D* P/ ]( \% O" `+ H4 c+ b# d1 }
downloaded and still making a profit.
) R6 r: }. x# }" D1 |. DIsn't this type of software bad? Why would anyone keep it on their computer?3 X, Y* x! Y6 [
No, this type of software doesn't harm the user's computer.6 v6 e, L( n' H( _: K* L- F
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
$ D9 z: V/ D- t8 c. R l5 Qtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
2 E- |3 ~9 @6 ~, [) e) Q9 X( `that they can continue to have access to the incentive.8 k1 m x% u! X, c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3, \+ `, A) H: @; k N' k
How to Get Accepted into a CPA Network
" C- J" L0 r& R6 ~, B4 i% P/ |5 @In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place/ a3 r5 h- N4 W) O# F
to start looking for networks is Offervault which lists offers and lets you compare payouts across
7 R6 P H" E2 |; K6 Q; Kdifferent networks.$ R) t8 w" ]2 V, [
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
4 P. v5 R! h/ C! b3 papplication and be as specific as possible about your promotion methods. Usually some time after3 C! M3 F, s' b
receiving your application, the company will call to interview you. The phone interview is a critical ~" d% y, h+ f1 l# M
part of the application process, and most networks will deny your application outright if they can't get+ O& m$ e0 A) p& V
you on the phone.! T j6 t! c" P% Z; x, {
Often, the person who does your phone interview will actually become your affiliate manager after# a1 t/ O& s" }
you get accepted, so it's a good time to put your best food forward.6 s: r- l) J1 q7 k. o- [5 v5 p) {( q) x
You might not relish at the idea of someone grilling you about your internet marketing methods over
. K6 J, o: b/ l* W% w. dthe phone, but trust me, this part is critical. Have answers in mind for the questions:
$ X1 V' i, {8 Y2 f5 C8 \4 {& zWhat methods do you use to market offers?
# b+ s! R8 X4 Y9 IDo you already have a website you will be using?+ m5 e8 k- p- e' R% o ]9 H2 h
How much is your advertising budget?
$ }- n! J' D& ]- U9 P5 y" l5 uWhat other networks are you a member of?
6 q- K7 a7 e U* ]# {Who are your affiliate managers at these networks?
9 d5 m* q6 z: [Do you use social media (Facebook, twitter, etc.) to market offers?
2 P& {$ P4 r& O9 ?+ }1 yHow much traffic can you drive?
( h/ a1 i/ z% J/ _' KDo you have a personal recommendation from anyone who is already a member?
) y* K/ c- r) N" h& B& zOnce you provide satisfactory answers to these questions, the network will approve or deny your
0 z5 f# y: G; D7 A- Vapplication. If you get denied, just keep applying or call someone on the phone and try again. Be* H0 w3 w& ?+ `( f5 r
persistent. Also, getting a personal recommendation from someone who is already an active affiliate0 f2 \4 u" Y7 _0 Y
for the network can be helpful.8 U0 b8 O5 N k/ s0 O
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate/ C6 V# a/ q: K. @* j* v+ z
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network4 B+ {9 s% |, D! x
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know2 f- `5 H5 }" |4 A" h
people can open a lot of doors as far as networks are concerned.
9 X1 S+ F3 F$ I+ g) ]( UAfter You Join a CPA Network
+ X( T" @( C- d+ Q2 F/ w' h6 LOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
2 p) B9 A1 ]3 i/ Oand make an attempt to get to know them a little bit." P; ?3 k( t$ }2 q4 ?2 q
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their7 U9 P7 K6 n7 J# s/ `
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
2 t+ R9 R* o) v2 U9 x4 }9 m$ E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4% K3 D: f0 x" G1 p4 a! N- C
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
! S2 e J' l( Pbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
4 |' x& B* r% U7 Temail.
, @: N8 g9 {3 u1 h( _* LFor more helpful info about dealing with affiliate managers, check out:& @- q. v" M1 j- n9 o4 B
http://ppvplaybook.com/blog/musi ... -affiliate-manager/" L; D8 ~9 B0 _% ^8 g! O
http://www.mrgreen.am/affiliate- ... iate-managers-want/
- h/ W6 [- ?' M( @3 ^2 k# _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5* @3 ~ O4 H/ R3 u) _
Set Up Web Hosting
; w$ @. f' B5 p I) XGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
9 T) ~" ?" |; H j2 g: i5 Xabout internet hosting. In general, you get what you pay for with hosting. When you use a shared& e9 H' c4 e& [
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with9 W* d/ ?& c, F& `# ^
whoever else is on the same server as you.
E( X4 R/ h5 O7 d4 u. gSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast+ e6 |- Q" r1 Z6 W: _4 y. t
enough that the visitor can't close the window before your pop up is even shown. You have about 34 L) _5 [9 |- e4 M. h
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
@) d$ S2 z& J0 k: p$ qTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
) d, K$ P) J( r! ]0 |/ W4 ?9 ~2 k3 Ghouse full of roommates (hosting customers).
$ ]* a. ]# Z5 ^In shared hosting, this is like having roommates where everyone has no specific designated area inside
) V& {+ X2 M/ A! f. ]3 E+ [the fridge where they are supposed to put their food. Everyone just jams their food in however it will- G4 f O* d0 J# l- s! |* g+ q4 V
fit./ A! ]2 W7 s* m) a- w
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than0 D' [8 t7 X! G6 J/ v4 e
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
) V/ d1 p6 y- C# etheir food. Everyone else's food in the house has less space to take advantage of.1 F {: z8 H, A# R: q6 S; `0 i: J
If you have less server resources to take advantage of, your ability to serve popups will slow down. For, P/ s/ w& z/ J
any type of hosting this is a bad thing, and especially while running PPV traffic.
* y8 n7 J1 ^; OIn the case of a virtual private server (VPS), everyone in the house has their own designated space
$ ?9 h8 g( Q$ Q' xinside the fridge to put their food, and other roommates can't come into that space. The server is
0 N) N; N# x3 v$ rpartitioned, so that each customer can only use a specific amount of resources at any given time. Y" A& @. }+ A5 u+ H7 E$ z6 }
A dedicated server would be like having the whole fridge to yourself. All of the server's resources" {& E% P3 e. J
belong to you and no one else can use up those resources. This makes it possible to serve much more
7 f1 c7 X+ `; k+ `traffic, faster.
# m% J" R- |$ [4 p8 P8 Q& TAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
4 B. M, |% B) u4 d1 x3 }) z, W2 D8 KAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is# p" Y5 @" ^- _) v: e
here:
5 f$ Q9 R% \8 D9 Mhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-8 y% g/ ?% [" b. @% H1 ~* q* f6 }/ w
VPS&highlight=hosting5 n! `5 R% k( s) z i+ I
Dedicated-Hosting-vs Shared-Hosting
- M0 i8 j6 U8 j6 {http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
5 R& N/ J+ `$ F' l: k; pHosting...Your-thoughts; U4 q9 v( c, G: z3 L. K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 66 o8 C: z% s" R3 s) Q* o. t1 Y
Hosting Providers for PPV
7 f- W, Y; f2 L: j4 tBeyond Hosting* C3 N! N* n( J4 A; f4 T, ~- ]
http://beyondhosting.net/
$ w; j' ^1 o) b9 m m4 hWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment+ a7 Z" U9 ^9 d; Y* {
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
( T# f; k: s- v cdirect linking with PPV. Also, these guys provide great support.% H" H- N5 b. U! l
Prosper202 Optimized Hosting8 i' E: s t0 k. j: L
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/8 j, y. {; X+ F, v7 j
CPVLab Optimized Hosting, m" p7 @3 x9 Y& z2 ]1 Q4 S
http://beyondhosting.net/CPVLab-Hosting/
8 S% z# @! j4 s: s/ jDomain Names for PPV
$ @1 K- t4 f \ w* p' UOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is& x- V! l# Y6 U' o+ ?4 l
where you're going to host your tracking software and your landing pages if you decide to make them.! x& p' Z {% c- h8 `3 D
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,& q% @0 z! M: d: r! j) \! u
bland one is fine to start with, to host both your landing pages and tracking software. The .com,; \4 g2 A1 S6 @; Q+ x
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a. B( t* {( G# J/ Y+ H3 r% M
term or build a whole website.' S4 S, `* D' ?
After you buy hosting, a domain and get those all attached to each other, the next step is to install$ f4 B1 D" s/ k
tracking software on your domain. This is really important, because it is necessary to track your$ l; p. K# l* I
conversions down to keyword level so that you can optimize your campaigns. Without proper
, J) Z c$ K6 y) y9 Jtracking, it is impossible to know what is working and what isn't.* [( ^% L( f2 G i0 `$ A
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software M5 f$ O' p% [9 Z9 K8 d
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.) G0 D8 e+ D" `& W# R+ C/ L
Prosper202
1 u3 ~" M7 z# v' H4 G4 Chttp://prosper.tracking202.com/apps/
( \5 R* ?- F( q: }CPV Lab
8 i/ g1 i. c6 bhttp://cpvlab.com/
% M* i. a' s& x% s5 C) H( |) YCPVLab Help Videos
& I% i3 I; c, P3 B; s% Jhttp://ppvlab.com/oweiw/oiurw/vdm.htm/ _, ]) f; w& I3 y7 m4 O
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
3 J% ?% Z0 q6 Q/ p. Z' Zindustry standard.0 j; o' D0 P( Y1 W1 V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 70 b* x" ?; Z9 A" Y8 v( M% R
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
6 d! J) K" A5 J: O0 igood support if you have problems with your installation.
6 m) }" `* J3 k: E, ^% ~+ O) t/ _Tracking 202/ {4 k9 f; }, ]) z/ q" h
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your/ L [6 Z3 ~" I I/ s2 s
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
: T. L: }% G8 @( j- N1 [* parea.* M# S$ o3 [- K& N- C/ Z
If you choose this option, keep in mind that your tracking software, one of the most important parts of: n2 B# g4 z$ x! Q& R
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
! c, ^6 v4 s+ {4 u5 qinterface, and their hosting.
8 l# }7 [. _' c9 [: b4 kAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords* [/ y) G, c# o; w+ g+ M
and targets which you are bidding on. Leaving this up to chance in order to save money could
8 m+ Z9 v7 j$ F* ^potentially leave you open to huge risk if someone else caught on to what offer and keywords you
: K' P% J$ E% ]1 Z# N* }2 Hwere using.
: e$ Q- a2 ^1 {6 V* y) i E) Q1 d+ @& MChoose An Offer
$ w7 R0 B% C' {+ }2 mNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
4 s- X: s! U6 iLesson on Offer Selection
9 N! P2 }9 i l5 U1 Q5 Fhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers3 e3 `5 W' \# [6 d( m
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
, w( a1 N7 U- m# C% MTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
/ l4 Y. B$ j+ j! L7 t" VLeadImpact as the traffic source.
6 U9 ?. e; S6 s) Z, W8 [3 A9 pNow the best way to learn how to put all of this together is to just get started. For some variation in
+ d8 ~! e/ `+ i& n B0 @the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
2 b( y3 Z" x4 J8 ]+ I. U2 f; rcampaign.
' b7 z! z9 m! K% HWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first; m! m. U$ w. A/ M
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says% x' b1 H, i8 G6 }; M2 ~8 ^5 i/ w
that all traffic is accepted.
+ S) |2 h9 y) W1 e$ P$ y8 X- TFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
/ @6 f9 D1 s6 @/ m# @This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
4 @, |% A% b0 Eget creatives like banners or images specifically for the offer.
; I# v3 u( Q B: g0 p" z% P. x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
+ z) i6 y3 P6 p: [Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can" \" `$ H2 P0 A
track my keywords. Without doing this, it isn't possible to see what's converting.. X, X- K i$ [
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
' K' I/ I. o- q L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9$ y" h7 Y7 C# P* \9 g' {: J
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the) K/ [7 j+ z' u( c
bottom of the page:
/ R8 E. P4 E0 G- HNext, I have to cut and paste this pixel into my offer at Ads4Dough.0 D4 {3 V' e" ~; X: |* a* I1 |
Click on the offer → pixels → Add a new pixel and this comes up:
8 Q* k7 I' O' y; |Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL$ O4 T4 \# g* A/ ^! Q* ^
from your software into the box that says 'Enter URL of image to load'.
0 x& @5 h* P/ }5 {% J# L/ F) HOnce you do this, it should look like this:; j% U( p9 f& u8 V( l4 G7 {; ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10, x9 e7 y% D6 q: G4 e7 n& Z1 f5 M
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:1 N" @2 w/ ~6 L) l0 j2 F
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either9 f u9 h, h) @5 p: \3 G
Prosper or CPVLab.
8 P7 H8 I& B! S0 e, }) d1 o6 J3 m: Y7 s
|
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
