|
|
PPV GUIDE [PPV新手入门][28页]: v( {- M4 C' A0 f5 x& m" L
详细的请下载电子书！, S' D3 M0 ^8 i( W3 l- b+ L* J8 H
( r9 D0 D( P( ]8 X# O* _. D; d3 x
- E( R# n! A$ E5 T4 YNewbie Guide
, m# a; B# a$ ~6 D; kPPVPlaybook.com5 R8 C- ~; z+ A/ e
Tracy Shaffer
) a( v6 ? m& [9 H# H& ~David Ford
& G4 ^) k- F! E6 }0 a8 M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
* b- i! d" q" @9 g( A3 p/ x7 SGetting Your Mind Right to Start Affiliate Marketing
, j* b* |# x& Z; \The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an' Y' v# q+ `% z1 C1 V) j
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where6 Z: ^* e; b* x& O
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing* \/ s$ ^; b* A( H* \' I$ B# o
with any success, these claims are laughable and far from the truth.' V0 \" q6 l0 |9 t0 Z; v
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash* `- V- R" q5 \) s r2 b
flow management. The main benefits are the low barrier to entry compared to other businesses, and. z+ `, n# a: p% {- a" w& Q
the ability for a marketer to be a one person shop and make an incredible amount of money with low
" P4 ]) H" W [, Y5 [3 D6 {. goverhead.2 z) N3 ^- d- q4 H+ F: l
The winners in this business are the ones with persistence when nothing works, who know there's4 }5 R8 }9 @0 V
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
# q/ J. M4 w* ^. M2 Z GThe cold hard reality is this: virtually everything in the space is changeable, what worked today can1 k6 B3 H2 q6 {% S# D; N. c
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
! n" D8 D/ M/ C7 n2 W8 ZMost of these things happen suddenly and without warning, and they all contribute to the amazing& w- }2 h7 h! n0 @6 O
learning experience available to anyone with a few hundred bucks and the ability to open an
2 I, O: P& t5 h3 y6 w2 Eadvertising account.7 ?& Y$ [1 \0 g1 t) V, v
Your competitors are willing to work at this around the clock. This isn't a push button, instant business5 @: ?0 P( X1 S2 s' c$ G
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
! A; ~- |. x- G$ K6 C2 Nmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,' P7 G0 s8 T: `; o* v
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.8 k! E, S$ F. G& @9 ]' P/ I
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you ]9 G' W8 ^ j2 S, j4 k4 T U
started building PPV campaigns right away from start to finish. With that said, time to jump in and get0 W m4 i; f1 l C4 \% ] k/ A/ X
started building., x6 U% v% ?( i+ @
Things you need to get started:
8 k( ^ J+ l1 r) x+ }8 c1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
: [* Z) O4 @' w' B: p) w% K" m7 G* F2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)$ e5 m8 c$ Z+ F1 y3 G) c+ C2 X' k
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)* B4 m4 y* m/ @4 D) `0 q H; d
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)8 j6 e8 }5 I$ f
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
( j: V5 y! ?' `0 Xwith PPV.* l2 ~* M7 p6 z3 q! m6 D) g$ Q7 x
Basic Getting Started Definitions
1 x( |2 ]9 U! ?! F: o* X2 R: CAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more* G6 M: P7 y. s5 q# t2 z# H5 z
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main6 G8 }$ h- a4 k; @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2( @7 C" w3 ?4 h- S' } v0 x
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
8 c- ]+ S/ B4 U) g0 A7 b' T' TCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
7 X% N6 ?+ Q Z/ Dreceives a commission on that product. An example would be the Amazon.com Associates program,% y: B4 P' B; W; `! H: l. x/ e
Comission Junction or Clickbank.. V1 Q% e% c$ g; S
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes- y! C/ D$ t0 m1 ~5 y
an action like filling out a form, submitting their email address, signing up for a service or sometimes
) g# R) @% ^. q" y# p, i, rbuying a product. An example would be Ads4Dough or Neverblue./ ^4 a* @) w% }6 i; ^, f
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's0 g) }0 E$ K4 W
account, getting the affiliate approved for offers, bumping payouts and just about everything else
3 [6 F( B$ ^/ qrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager/ D& q: p! v& P, \7 e: g* M
right from the start can really help you.! M! ]4 d `' f3 G
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
# N8 n6 j, G4 e P+ H, d* z3 Z6 Jin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
; p1 y( E7 M9 eview, starting anywhere from .01 or .015.6 e) T( ^' G! D0 O/ v
In order to use this type of internet traffic, the affiliate can sign up with a number of different4 l5 `' L+ M+ F& Q
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact," v. {* O$ ]( r+ w# W% C2 o
MediaTraffic, and AdOn Network.
. x1 t4 q! l6 B0 K. j9 _3 O9 XDon't popups get blocked by pop blocker software?6 J0 W9 y7 W' B+ U) V* `
No. Popups are served in a new browser window as if the visitor had opened the new window' c$ H& H. f4 K% _
themselves.# ? D9 ]% o( U% W8 s. ~! F$ y" b) j
How many popups get served to the visitor?1 v) _' b4 ~1 k& h0 \
The number of popups served varies depending on the PPV network. Some pop more frequently- M7 A) d* T( Y4 c! V! S
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
6 B% ~/ u' ]; `" _serving this kind of advertising, so they have to toe the line between keeping their software" E4 i- ~2 z$ W& @; A
downloaded and still making a profit./ P. ` z9 q2 H- D) a& i
Isn't this type of software bad? Why would anyone keep it on their computer?
8 ]1 J$ s5 H. z, D$ U& q, f) ^1 cNo, this type of software doesn't harm the user's computer.
^. I& l7 i6 D# |Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,- \" q2 J9 m$ o+ I% e# _& M$ m
toolbars or videos to place the software on their computer. The visitor keeps the software in place so- f2 Y! s/ l2 J' y4 Z. n
that they can continue to have access to the incentive.5 M Y8 {4 }% `' c1 M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 34 f' H; L3 B; s- ]
How to Get Accepted into a CPA Network6 d# K9 z2 O7 H) X# j: w
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place5 q+ H: e9 @0 _: ~
to start looking for networks is Offervault which lists offers and lets you compare payouts across
& D/ s4 J. v j, z! M! t4 C; ?* Xdifferent networks.3 g7 _' u' A+ ^0 z$ ?; y) G7 [& M
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)1 r1 A% }; N C
application and be as specific as possible about your promotion methods. Usually some time after
& o: U x$ h6 h8 P) o! freceiving your application, the company will call to interview you. The phone interview is a critical
* F& i' `( K; Ppart of the application process, and most networks will deny your application outright if they can't get# q4 V& N* E1 h, @ p
you on the phone.3 h- ^0 n( F! i8 a+ a+ C+ Q. I* h% S1 n7 F
Often, the person who does your phone interview will actually become your affiliate manager after
$ h, i5 h: P M+ t c% _you get accepted, so it's a good time to put your best food forward.
& Q7 U: U& Z; R3 w" G+ a6 q, K: C. zYou might not relish at the idea of someone grilling you about your internet marketing methods over
. A! h$ a1 G$ a5 \" y, t3 tthe phone, but trust me, this part is critical. Have answers in mind for the questions:! U% q1 k( L! }3 v: l0 N# t
What methods do you use to market offers?4 |4 k5 v5 v4 N; p9 B
Do you already have a website you will be using?
5 o9 t I* |6 S5 W- Y7 eHow much is your advertising budget?
% C6 A) C9 }8 y s. XWhat other networks are you a member of?2 w6 Y5 O% ?+ S8 h7 n) D) o7 s9 ]/ c
Who are your affiliate managers at these networks?
8 \6 z1 r+ [: F- y y" rDo you use social media (Facebook, twitter, etc.) to market offers?
# U- E# t8 P" I6 u+ DHow much traffic can you drive?
2 q: r6 S# b' V1 l2 d2 @8 QDo you have a personal recommendation from anyone who is already a member?
8 c2 G% G! M3 M2 {) I9 KOnce you provide satisfactory answers to these questions, the network will approve or deny your: H" V B# x% r4 h& y
application. If you get denied, just keep applying or call someone on the phone and try again. Be
& k9 o. d) v- k B6 _' v, `' k- Kpersistent. Also, getting a personal recommendation from someone who is already an active affiliate( @- d9 W1 k; ?; t1 l# Y
for the network can be helpful.
5 Q0 e' P- O* Y/ `To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate" k# m' v7 N; Q5 x1 g2 V/ r
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network" U. ?3 p& y; X) d* ]
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
# F5 l8 ~& Z$ f) |" w: ~5 ]% }; speople can open a lot of doors as far as networks are concerned.
' K, f( [9 x# |1 `1 p& uAfter You Join a CPA Network& N' w# ?' Q" U4 N6 J
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
4 j# }; _* h. m& E7 c. pand make an attempt to get to know them a little bit.$ U& w, R' B* x
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
' a4 S. d# L L E! xweight in gold. Start feeling them out from the start and try to get to know them. Once you get: h1 S+ b9 y8 E& q0 R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4$ j! T# l/ W3 S1 }! o$ n, u& l
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
: b4 C( q- t$ H9 B; ~bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus( }# B* i: Z. ^
email.3 E. t+ a K m% ^5 h: n f. C4 J
For more helpful info about dealing with affiliate managers, check out:
2 q6 l/ ?. ^2 e, k2 r, [http://ppvplaybook.com/blog/musi ... -affiliate-manager/
; V8 Z) b4 E5 j7 l" E- Ohttp://www.mrgreen.am/affiliate- ... iate-managers-want/
6 ]) F" X P" v7 U! ] A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
) l1 o8 h3 S5 t1 s+ E0 l4 \1 U& tSet Up Web Hosting6 W( ?2 \4 A4 P
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said" d" r4 P- D8 i5 F1 A ~7 d9 b6 z2 @
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
+ j5 [5 A/ H$ {( ~host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
% j, u/ f# o" ? F' m/ Cwhoever else is on the same server as you.
; R# H6 f5 L: Y. [7 z- M) e1 ySpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast) m( t2 \1 E5 u4 ?2 u" t( R
enough that the visitor can't close the window before your pop up is even shown. You have about 3
9 B6 x5 X0 p7 M1 oseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
" w6 z4 t1 d- J5 d+ u% \To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
; P6 q6 ~8 V: F. A7 I: A$ w% b1 nhouse full of roommates (hosting customers).
; G* f4 B0 ]- S% o& i3 I1 J+ N& W* cIn shared hosting, this is like having roommates where everyone has no specific designated area inside
+ _% P$ n5 C& J" _! Z2 dthe fridge where they are supposed to put their food. Everyone just jams their food in however it will6 a& g% b0 f# Z- R- m
fit.
7 B, J- L/ a; N* rSay your roommate brings home a large turkey. They will then take up more of the refrigerator than8 k# x' S( m9 s) j3 c2 H; I
the rest of the roommates, by virtue of simply needing more space and resources to accommodate+ Y7 w. V+ M* W7 B
their food. Everyone else's food in the house has less space to take advantage of.; m5 s, c0 D' Z* @' R
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
1 q& d9 i: q9 m$ O4 d$ many type of hosting this is a bad thing, and especially while running PPV traffic.* R5 f f. C6 H$ |( h3 ~, X- _
In the case of a virtual private server (VPS), everyone in the house has their own designated space$ e" ^$ b; X! f# H/ o& l. E! U5 L
inside the fridge to put their food, and other roommates can't come into that space. The server is4 q& t7 d: B1 y* L* X4 n
partitioned, so that each customer can only use a specific amount of resources at any given time.
' M7 ]% \# O: n( }! k' X& s3 i# `A dedicated server would be like having the whole fridge to yourself. All of the server's resources7 g/ _+ _' w* E- q, l' C9 A
belong to you and no one else can use up those resources. This makes it possible to serve much more' S1 i3 i; H3 ?! ~- ?, ]4 D; m- M8 r
traffic, faster.% n6 I# _8 V5 D' U
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.* ~* x$ y% }& ^8 ]
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is) P1 K. r# J2 p+ w5 q. }. g0 T
here:- [& q8 L. C3 M; | p- J7 V
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
4 ^ x9 m& L2 ?; n2 UVPS&highlight=hosting1 H" `; D, y: c) T- e
Dedicated-Hosting-vs Shared-Hosting
7 d4 }7 v, S; Y5 ehttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
% Z2 Y$ S0 |5 ~Hosting...Your-thoughts* _+ c( v a7 b1 j& n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6* m+ x* j4 m3 I9 g) `. i
Hosting Providers for PPV2 e2 G: [' i) v
Beyond Hosting, [& [7 q. F2 j$ m0 w) V
http://beyondhosting.net/* H2 |, C/ E+ C ]
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment! O% J0 c; i: }+ f$ J$ |3 e: a' ^7 @
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when, T9 s% k5 h" o+ H
direct linking with PPV. Also, these guys provide great support.# [" W, X) R; A/ c
Prosper202 Optimized Hosting# ^6 y3 o! V6 ?" A z
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/- Q$ H5 S% l3 `; ^) T6 D3 x
CPVLab Optimized Hosting7 P) s+ U' l$ `
http://beyondhosting.net/CPVLab-Hosting/
: U1 T4 s9 M& g" U7 n, i+ sDomain Names for PPV
% V/ b- N* P# s$ z" b) a. UOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
- M, s5 p/ A4 k9 b- Q' |where you're going to host your tracking software and your landing pages if you decide to make them./ d4 l+ f! T% R& {
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
. D$ r/ V/ V5 F* P& h# ?" cbland one is fine to start with, to host both your landing pages and tracking software. The .com,
0 N4 a# C+ x$ j4 Z0 i1 [' t# r1 J.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
/ g; J% o; X, ]5 b' ^( k* e) t, }! C/ Pterm or build a whole website.
V: |$ P0 {5 f* g* pAfter you buy hosting, a domain and get those all attached to each other, the next step is to install u% M$ h- Z ?9 [+ I2 r2 c: z2 R% V+ {
tracking software on your domain. This is really important, because it is necessary to track your% J# l" R- c i& g
conversions down to keyword level so that you can optimize your campaigns. Without proper8 k, b5 l# w) @% n3 p$ _- h! G
tracking, it is impossible to know what is working and what isn't.3 `( H f3 ] K
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software$ o! l( A8 ~7 ]0 U% }1 e
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
# \" y9 W, j- P# X# g& ]4 JProsper202
# B3 J; z6 D) C' G+ khttp://prosper.tracking202.com/apps/7 d; H; O( Z/ ]# a7 `0 `9 p
CPV Lab5 | o: b4 G/ Z2 j% Y
http://cpvlab.com/2 W( @3 [" _- _. I6 J
CPVLab Help Videos' O9 T5 R6 T8 L6 P8 i) A
http://ppvlab.com/oweiw/oiurw/vdm.htm" Q$ E* Q1 `0 B& y, i0 \5 p- O
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
. w) R# u) O+ z- K+ F" j6 E( ^industry standard.8 v8 N$ l% ~" `7 X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
3 i7 K: x1 o( H- p. k! ^1 SCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
: H3 w: n9 G( l9 [good support if you have problems with your installation.. F1 G' U: W) p4 a
Tracking 202
. a( X* O' ~& @( fTracking 202 is the hosted version of Prosper202. You can create a free account and then build your5 Y" n, |8 t7 ^4 \
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
6 m J7 t7 F5 C3 F+ U4 karea.
% l3 ^8 ]: a' r7 ^* b) k, oIf you choose this option, keep in mind that your tracking software, one of the most important parts of# Y7 }8 U/ K1 h3 k, \
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
) r. O" B5 `# w+ sinterface, and their hosting.
3 r+ B% I( n1 \1 H6 a U5 R; fAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
8 x% s5 ~3 ]: p9 i! g" pand targets which you are bidding on. Leaving this up to chance in order to save money could6 S4 W: H6 e2 M2 \: a
potentially leave you open to huge risk if someone else caught on to what offer and keywords you5 f$ L( u% H+ \6 V
were using.& @% K" z5 _6 P
Choose An Offer; I! ~% u N) d9 o( L$ V
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.' l X4 N5 b |% o* k
Lesson on Offer Selection( q: ?/ T4 P Y4 S4 w5 h8 ~- L B$ k
http://www.ppvplaybook.com/forum ... on-Selecting-Offers; W" ?# Q. v2 Z, {$ F. F- h, u
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
0 i5 R' |; T& q {To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
1 @0 K1 W2 F* h; I( oLeadImpact as the traffic source.! n6 Z( n* h" O9 [, k; T% M
Now the best way to learn how to put all of this together is to just get started. For some variation in- K: d5 t, i4 t) G* o& o4 r
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
" a& d: {, [6 T# q: ?/ Zcampaign.: F4 o5 Y& k% T
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first: g% y, E& M" V3 g7 L3 }: B4 u
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says' H5 g) Z/ ~8 D. `- I
that all traffic is accepted.
8 F9 q/ Y) r5 yFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.4 u/ ]" L0 {7 I( l0 G/ D# V8 K$ j, M
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
g+ A( k" ^# ^+ ^get creatives like banners or images specifically for the offer.
/ @% N. Q' X# i. C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
: ~& F3 j: k& H$ b$ |& J T: O$ EBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
2 w4 M9 o3 n+ q) g9 y( @track my keywords. Without doing this, it isn't possible to see what's converting.5 {: U3 k% u, a( q) J' ^
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
* r5 k, V6 ?2 ?. e- P0 i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9, Y+ V4 k3 L0 s; Q' F4 e+ K1 a
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the- d- P$ Y& D2 y, N
bottom of the page:
) B6 d- J1 E7 N' _, u6 ^! ~5 x: ANext, I have to cut and paste this pixel into my offer at Ads4Dough.% H0 p8 C8 k" C* \
Click on the offer → pixels → Add a new pixel and this comes up:
7 d0 ~ P# ~6 o1 W1 XMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
, z% L" C. X% }; @from your software into the box that says 'Enter URL of image to load'.1 ~' @) \% l' D7 I; i9 \
Once you do this, it should look like this:
0 P- x2 {+ @5 L# j* ~* M! _, o( u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 105 x" J9 p/ ^6 s4 U4 Q
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:, `4 h8 I9 I. {+ Q! y: ?
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either7 u8 l* ]$ j( ]! I3 W' L
Prosper or CPVLab.
# g8 U# A* a* D9 b0 C; n
; @! W1 w7 T7 @( S |
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
