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PPV GUIDE [PPV新手入门][28页], f* _9 J- d U1 B( P
详细的请下载电子书！2 m! H- T3 v& h8 R, }9 { \# }
3 l' s' u0 x3 o2 O- g0 W9 s/ i" R9 G( Q8 a ?4 S3 y% Y
Newbie Guide
% @. B2 I5 T1 q0 VPPVPlaybook.com
3 U, N+ I+ L! G4 I5 QTracy Shaffer
6 ~& |: D: e4 _0 dDavid Ford
' |% K9 V% G) T2 k& H! u) s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 17 C& _* d }* w
Getting Your Mind Right to Start Affiliate Marketing
* I2 u6 m7 X, e- o# J& o* CThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
$ o; B1 f, L0 v0 l0 F never-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where$ X9 W$ T7 C$ A' E; ~/ n
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
0 L: K& F, `' wwith any success, these claims are laughable and far from the truth.
( p. Z& v: V' @Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
; z9 U4 q3 _( _' J6 yflow management. The main benefits are the low barrier to entry compared to other businesses, and
6 i' z8 A: r6 O9 d7 R7 o, j3 Wthe ability for a marketer to be a one person shop and make an incredible amount of money with low, j, s; |- w- h
overhead.5 G- k& I, h' |
The winners in this business are the ones with persistence when nothing works, who know there's% f0 }, B% {# g
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
1 M" K3 q' x, J4 r- }! YThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
/ }$ _8 ?% c' f" [( w$ I8 astop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.3 p' p+ S. O2 c& C# x; o! u) h, i; G
Most of these things happen suddenly and without warning, and they all contribute to the amazing- [9 {& ]( e( W- J
learning experience available to anyone with a few hundred bucks and the ability to open an3 a- ]0 g8 M" Q# C7 T8 K7 K% u. Y' _
advertising account.6 P* k9 S- r. d, @4 l
Your competitors are willing to work at this around the clock. This isn't a push button, instant business1 k$ A% _( G0 Z
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
( h M/ I% O Y2 Mmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
+ C2 U% A/ F, d% [trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.- u# z" I$ q' E: ^9 I1 {* n* s
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
, ^: u# \' Y. J: t# Fstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
% j: M2 |6 c& h, C" {started building.% |5 e' j3 w4 @ V2 M6 t- [
Things you need to get started:
( _4 @' o2 z" y4 v$ k1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
6 \) S2 k: R/ Q2 o% `+ r9 m' b2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)- D% P% h5 X; W, C# x% }: t! m
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)3 ^! d1 d: B! |; e/ P' B
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
- H- h4 v0 z, t+ n# H) JThis guide describes from start to finish, how to get started in affiliate marketing by running traffic# H$ a% F. B; z3 V
with PPV.6 Y7 N. H4 L8 K/ O- p0 ^
Basic Getting Started Definitions
' S* n W7 C, sAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more& _. u) H5 x& O: x3 j; P) V
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
1 h/ i V) `, B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
4 L- N1 a! O. \+ v2 X- Gtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).' e8 p+ N1 G6 w/ t' L- m& K3 f
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate) | I, c. ^3 U- j% M7 J' `
receives a commission on that product. An example would be the Amazon.com Associates program,
3 S Q2 E) W# y: m+ n% U* @- `Comission Junction or Clickbank.
1 ]3 U, m+ a0 R* KCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes0 q9 a l0 Y) ?
an action like filling out a form, submitting their email address, signing up for a service or sometimes) t! D$ ^( @) N% y4 \2 z& L3 R
buying a product. An example would be Ads4Dough or Neverblue.6 ]+ k5 e+ Q4 |- H7 i4 Z! r/ [9 L4 Y. ]
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
& e( c1 B. A: ~7 y6 f& `account, getting the affiliate approved for offers, bumping payouts and just about everything else
" j5 [" s( G3 J, r( F. w; mrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
9 ]( }2 J7 D# gright from the start can really help you.
, R x3 s- {- l; [; M% qPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
7 {6 B+ G+ P7 }8 Xin pop-up form through downloadable software on the visitor's computer. The advertiser pays per3 {7 _# L: c6 d! t* K0 K% m; o: }# ?
view, starting anywhere from .01 or .015.
3 J& s) q/ J: UIn order to use this type of internet traffic, the affiliate can sign up with a number of different! x4 r7 S. G7 N6 {8 U" w
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,2 z- S, @ ]6 o8 |* Z
MediaTraffic, and AdOn Network.# t; M' D9 A1 \( f
Don't popups get blocked by pop blocker software?
$ l( k# P5 {5 Z& K' t% hNo. Popups are served in a new browser window as if the visitor had opened the new window2 T8 F v: a( d- b
themselves." @' d6 o. w- X* t; j: t
How many popups get served to the visitor?
2 u0 B( g8 t+ R. [% ]6 ^) D/ fThe number of popups served varies depending on the PPV network. Some pop more frequently
, L0 P7 Q1 K+ w$ j( x(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by& h% L. G; z' n5 n0 o* g; U" b) t
serving this kind of advertising, so they have to toe the line between keeping their software
1 U" U% _8 ^4 f" J, k7 ]& Xdownloaded and still making a profit.
& v( D5 J; D7 S5 wIsn't this type of software bad? Why would anyone keep it on their computer?5 y) E/ x3 G) f8 f
No, this type of software doesn't harm the user's computer.
# ?9 _, |6 H& }, JCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,2 B! `- @4 B+ L6 p$ j9 g
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
; h" R4 }" Q* f3 l) vthat they can continue to have access to the incentive., |8 q; P; {. q( l9 w) ~5 a3 a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
3 ?& ]5 y _7 _; U3 `& `How to Get Accepted into a CPA Network4 Y4 i! |) @* d8 e$ s( a: `
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place- n5 b0 ^) u: X
to start looking for networks is Offervault which lists offers and lets you compare payouts across$ i% i' n& k) y; [8 S* M
different networks.
$ L5 E' `' }9 P. k4 y/ IOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)5 w# M, n9 H/ k' b2 z0 o
application and be as specific as possible about your promotion methods. Usually some time after6 c6 K4 H0 ^& k! o
receiving your application, the company will call to interview you. The phone interview is a critical3 P" M( J+ w* W6 ~
part of the application process, and most networks will deny your application outright if they can't get8 Z: z$ L6 e6 F
you on the phone.. D7 z7 [" r) g
Often, the person who does your phone interview will actually become your affiliate manager after# g! O' t0 r2 X$ f8 P4 x4 f
you get accepted, so it's a good time to put your best food forward.% v& G6 O" D8 i @6 K u
You might not relish at the idea of someone grilling you about your internet marketing methods over
8 U3 g, }* J: M8 |0 \$ }# X1 uthe phone, but trust me, this part is critical. Have answers in mind for the questions:
6 `2 P% U/ X% w. T& MWhat methods do you use to market offers?+ y- |9 l' K. ~
Do you already have a website you will be using?5 S4 o Y8 \" A3 c
How much is your advertising budget?
) |2 E* U4 `- g, eWhat other networks are you a member of?
5 G" {$ h9 p4 Z" X# [; W" oWho are your affiliate managers at these networks?' F/ a# R* j; U5 S0 Q, d+ o
Do you use social media (Facebook, twitter, etc.) to market offers?4 C i7 D5 V& `0 D: Q% g- N
How much traffic can you drive?
# X4 u, Q) Y5 Z$ l3 H6 n/ Z0 v# qDo you have a personal recommendation from anyone who is already a member?
; d. F: h/ E; o ?- sOnce you provide satisfactory answers to these questions, the network will approve or deny your
+ r, l2 s4 h7 a: p! ^4 ^application. If you get denied, just keep applying or call someone on the phone and try again. Be" u) F% L* \3 L
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
) A4 K* i. h* N* g6 R2 ]# Yfor the network can be helpful.
) @1 r- w7 f1 `To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate2 K/ G) S5 H2 h( Z
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
! _8 y" \4 K" vowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know8 K T9 m9 U# d% M. x: z
people can open a lot of doors as far as networks are concerned.
# V0 k4 K( N' ~( U3 }7 N/ FAfter You Join a CPA Network% N+ n$ O5 z( x9 R
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager( q8 e( n. A! C5 [1 F9 V6 n
and make an attempt to get to know them a little bit.
' g4 \, `- ^0 f/ x j/ JFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
8 T* e0 k9 q& T* a: rweight in gold. Start feeling them out from the start and try to get to know them. Once you get
5 `$ Y _: L X8 U' X" v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
0 M- X2 |7 W7 M% i/ Xlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout; Z; Y9 k' G( ~7 n, C
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus! ~/ ?0 F7 ~, w1 E7 G' p Z A
email.
# J8 v# K; b D7 P8 iFor more helpful info about dealing with affiliate managers, check out:+ q. D% l4 B6 D2 ^7 R* u
http://ppvplaybook.com/blog/musi ... -affiliate-manager/6 P; b- A$ d( g+ x" }$ d
http://www.mrgreen.am/affiliate- ... iate-managers-want/8 C8 W5 }$ _" ?( ^& N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
. W' u' I' D% k) o3 u9 u( a) kSet Up Web Hosting% ?9 s5 m6 m: S# i& Z& c
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said/ n* m/ c# w' Z* U
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
6 s. G# }! ?$ ^5 a$ bhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
9 C. I1 i! b6 |1 u3 _whoever else is on the same server as you. X3 l' l' x( c+ V( }
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
: [( ?1 B* i) V+ {) _9 D! G( `1 senough that the visitor can't close the window before your pop up is even shown. You have about 3
3 @! C( t; ~% p0 d. K3 {2 G$ pseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.7 N. B- S. k# p1 O6 B' \; ^
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
# R& \- J7 Z6 J! Z: [1 N1 ?house full of roommates (hosting customers).
' F) n9 v9 r$ n9 B) Z+ d, sIn shared hosting, this is like having roommates where everyone has no specific designated area inside% g% H6 z1 y8 T# ^/ E5 f0 w
the fridge where they are supposed to put their food. Everyone just jams their food in however it will @+ y: v4 j! m( B1 S
fit.
* F) X# L4 m' k1 o Z2 YSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
* V1 u7 A9 j ^* ythe rest of the roommates, by virtue of simply needing more space and resources to accommodate8 z% y! D3 q2 h. L, P
their food. Everyone else's food in the house has less space to take advantage of.
+ @" n( |! @8 r& oIf you have less server resources to take advantage of, your ability to serve popups will slow down. For- w1 t) @/ l8 P1 T9 U
any type of hosting this is a bad thing, and especially while running PPV traffic.
8 Z/ @: ]6 X/ U' S* OIn the case of a virtual private server (VPS), everyone in the house has their own designated space
5 ]7 A& g# E" E( ^( w$ \inside the fridge to put their food, and other roommates can't come into that space. The server is$ Q6 [6 l$ G1 s( O
partitioned, so that each customer can only use a specific amount of resources at any given time.+ f* E) J# D: B! O: j' Z
A dedicated server would be like having the whole fridge to yourself. All of the server's resources' _! O5 m a) s' H H
belong to you and no one else can use up those resources. This makes it possible to serve much more
7 E& I( P+ K1 [$ N; r0 S+ F: `1 }5 |* qtraffic, faster.! ]0 q5 w3 ?) E2 B6 d
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.4 z3 A: s F6 D% z- t/ v
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is; j& _6 T' m+ W1 T" @! [$ i
here:' w! _4 k7 u" T0 v' z/ K7 x+ E& `! r
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-6 v0 h4 D8 f' I. c. P
VPS&highlight=hosting
& u# l2 Q4 K( w q$ ?Dedicated-Hosting-vs Shared-Hosting
# m0 o" t6 p2 f, Khttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-0 }! s, b! `( D3 L
Hosting...Your-thoughts
5 z8 I! [! L% `0 q/ v+ w0 N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
, ^7 a# D, f7 a8 M3 n4 HHosting Providers for PPV5 T6 j# V8 X/ h# u& A9 G4 J& s+ U0 {3 i
Beyond Hosting1 q# g o% Q- W) {. s# J
http://beyondhosting.net/
5 n5 r( Q1 L+ [& [5 P- s1 pWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment0 ^2 k% h/ U0 _
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when" j# t8 `5 G$ q6 H
direct linking with PPV. Also, these guys provide great support.
- z. s5 x. @9 u. S/ \, dProsper202 Optimized Hosting7 J D0 x+ C' M5 D- l% j- M
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
" Z2 c/ j* x( r0 k% q. QCPVLab Optimized Hosting
$ ]- E V U4 @, Z* \: [http://beyondhosting.net/CPVLab-Hosting/) q- H! \! {# Q2 m" n
Domain Names for PPV1 F& p+ ~! z2 t5 A6 c# `
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is$ r, a% a( Q! u% }* I8 c
where you're going to host your tracking software and your landing pages if you decide to make them.! k5 }4 t8 e' Y
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,: y* ^8 G4 K4 {1 f" K- L0 {$ _0 M' e
bland one is fine to start with, to host both your landing pages and tracking software. The .com,$ c! w* |) N4 R j& A- a; \) T
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a# `7 b$ ?1 A8 c1 y- Q% T+ C
term or build a whole website.0 `$ I% A1 z5 }. m( T. e- z4 Q
After you buy hosting, a domain and get those all attached to each other, the next step is to install( {& G; ]! k9 Z4 i3 y
tracking software on your domain. This is really important, because it is necessary to track your! a) T6 t2 ?6 v2 E# i0 M% p
conversions down to keyword level so that you can optimize your campaigns. Without proper* Q) B& E q& Q7 t1 L9 r9 g8 y
tracking, it is impossible to know what is working and what isn't.: N1 ~/ {( X( I# |1 _$ f& ^
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
6 ]) A3 `+ Y" L9 Yis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
. S: N8 d D* `) j; e/ M' o7 ~Prosper202' n K Z& m, ?
http://prosper.tracking202.com/apps/7 D$ ~$ N$ q% c
CPV Lab4 }$ A7 W1 R4 v) d8 S$ d! o/ E' m
http://cpvlab.com/; D6 {; D9 r0 W
CPVLab Help Videos0 m, W1 m; N9 m1 ?% T
http://ppvlab.com/oweiw/oiurw/vdm.htm
7 T8 R$ T0 i$ C; i( [( \* D1 M4 dAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an/ N0 r5 X C: m. _+ x+ }
industry standard.
% [( M& c) z- Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
' l+ f! [2 U2 j9 H% r; }CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from' G: Y- ` U$ s5 E( m& s
good support if you have problems with your installation.
2 A6 _' o r4 t+ E6 _# N$ ZTracking 202
/ _# t8 b, A+ T LTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
; P; F! n: \8 D0 W- xcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user3 N9 F; e7 |( N7 d7 W% b% s) W
area.; X1 ^8 k- @+ H7 o
If you choose this option, keep in mind that your tracking software, one of the most important parts of
8 t* C; E& U& E5 S* lyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
4 i3 q2 F3 @) W; h8 d. hinterface, and their hosting.
3 m7 A) B( s, k* ?2 ?Also, your tracking software reveals the most critical part of your campaigns- the converting keywords3 q" A' {' g* x% C" |' i$ T: i
and targets which you are bidding on. Leaving this up to chance in order to save money could
9 T/ m! J# S8 ?/ {, r8 j! Lpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
" `2 ?) _/ s" Mwere using.
( Z0 r9 z* D+ MChoose An Offer2 x' ~( o# h3 l/ [! F
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
& y( f7 N! R: ULesson on Offer Selection
9 R( h$ C; _" c' Zhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
8 n# C( ^% [# Z" [7 EIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so. ?" n; y3 Q+ e% @# g
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using/ j* U. _. l$ H! j! v: T
LeadImpact as the traffic source.& j& V. W- h9 F4 f$ x2 K/ Z3 K
Now the best way to learn how to put all of this together is to just get started. For some variation in1 y6 B' z- y, t3 ~7 H
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked7 G' F6 A* M$ e* {$ n
campaign.
$ |$ u6 r0 ]2 A* e: S# iWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
1 W& H, W$ \1 G R8 o; K, V/ Lpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
0 ^+ z, S" `* W0 k" sthat all traffic is accepted.
' e9 r6 s2 P* z4 W) u. r& A- `First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.4 H K( a6 @7 [# X) P6 \8 f
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
$ i: R9 X1 l: j9 j) y4 Y, Z* p& Aget creatives like banners or images specifically for the offer.
/ x E6 ~# V! G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
$ R( ^* p8 u5 q/ n! p! E aBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can1 J1 E8 ?" T5 e5 B, Y; [
track my keywords. Without doing this, it isn't possible to see what's converting.
7 {* _# B# A2 u$ eIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:4 H4 d7 E% n+ y% W5 n- P6 y) e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 96 K2 k) h' j, h
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
3 u* J, d: A7 j* s0 nbottom of the page:
* k: W% k; O/ L. VNext, I have to cut and paste this pixel into my offer at Ads4Dough. F" r0 F+ A' Z( ~- G+ x
Click on the offer → pixels → Add a new pixel and this comes up:5 |" g# _; C/ G
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
9 l: e$ { `6 \8 v C+ Efrom your software into the box that says 'Enter URL of image to load'.4 }* u' ~) K$ W2 r' L
Once you do this, it should look like this:
) p$ v% S; e3 W3 \© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 109 h8 }: }+ O" a/ Q: w1 Q/ t ?" Y$ Y
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:( s! Q% q2 p2 d
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either7 G) C! ]4 m6 x+ s4 _
Prosper or CPVLab.
W- r2 [. O0 O, K, C" t
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