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PPV GUIDE [PPV新手入门][28页]
7 J* w, H( X7 r/ w8 O详细的请下载电子书！
1 _/ Z: W8 C- g+ }/ U2 ?8 ~- p U/ j9 }) _9 \ b
7 ]" A. J Y$ s7 Z) fNewbie Guide
/ o& h' U7 P, |) h) jPPVPlaybook.com
' T9 A7 @% Y- ^$ M$ W; {5 j, }& FTracy Shaffer
. a" w* p3 F, @& L3 NDavid Ford# r" Q- X3 c, U$ { f7 J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
: P- _) {3 `7 X" i/ e7 G* cGetting Your Mind Right to Start Affiliate Marketing
) L& t4 l6 b) k; _8 W6 X5 \- P- _The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
7 i* V( ^5 l Aever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where# q0 @- f. |) ]2 K# V8 T$ x
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
6 X4 W y8 Y/ P3 O" F/ ]with any success, these claims are laughable and far from the truth.
, N+ Q$ [3 C4 T( l$ @Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
; v, }* j! T6 h9 lflow management. The main benefits are the low barrier to entry compared to other businesses, and
1 M) L5 ~# e' Y: ythe ability for a marketer to be a one person shop and make an incredible amount of money with low
9 K& ~- h3 P9 @# S* u6 v. Loverhead., e$ s5 d/ Q4 S' t' C3 b
The winners in this business are the ones with persistence when nothing works, who know there's
1 @! X* s7 _& Y) I4 eplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
7 ? ]& C" J1 H3 M! C$ iThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
& ?& U7 G- V8 F9 mstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
, M/ L) E( }+ Q. B, ? CMost of these things happen suddenly and without warning, and they all contribute to the amazing, u9 ?7 n- a1 \* O
learning experience available to anyone with a few hundred bucks and the ability to open an+ m" L4 d; A' x7 z- Z7 v
advertising account.
4 G6 z, p) e- U# }3 W( W l% vYour competitors are willing to work at this around the clock. This isn't a push button, instant business: Y z. D2 P9 R9 |
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet! C) y$ \7 M, n8 |; d; p
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
0 |; a8 |0 C; l0 O$ K# k7 h+ {& m# b4 Ftrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.- d& A# R9 C' D) C; O
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
: {" Z& ?, V1 Cstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get3 Q; u$ m& W2 j! R6 `: Q! M
started building.
& A6 `( J3 y iThings you need to get started:
; m* u/ m( [2 X7 j) a7 ~1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)! K% ~ L% Y! _, Y5 K
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue). e a/ f% K1 E! S- U& q
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
" h9 j( U* Z3 |: n5 e4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)6 K) J9 U/ W7 o2 Z! |6 U" v
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
% ^* g' q4 l" Y9 F6 T4 Nwith PPV.& ~; L( i: B |5 Z2 A
Basic Getting Started Definitions
( D" W) h0 x: X; V+ M" VAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more' h' W( f: e* T# ~, \: G- b
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main- a2 T( C" F6 C! X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
! ~& o# k1 ?9 htypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
( K( f" D8 C BCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate( s# s: i2 n! r4 t
receives a commission on that product. An example would be the Amazon.com Associates program,
3 a k$ r% |4 R8 _3 }3 R: T) [Comission Junction or Clickbank.9 ]( N6 |! |2 d7 t
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes% f- k2 ?% B7 l# F
an action like filling out a form, submitting their email address, signing up for a service or sometimes# Y! i; M9 Y+ ?
buying a product. An example would be Ads4Dough or Neverblue.
5 I6 P7 ~0 h, r- h& b+ |7 qAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's% b) ]" Q2 t5 L' B `7 @) c# x
account, getting the affiliate approved for offers, bumping payouts and just about everything else1 [3 T/ B2 Q' i. q% w
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
3 U# F6 H# _- x0 ^- F3 gright from the start can really help you.
, o* V+ s5 k- g4 B2 f; aPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
! O5 J: t9 e. hin pop-up form through downloadable software on the visitor's computer. The advertiser pays per1 o6 p+ U& ?$ S7 B" D$ d. q
view, starting anywhere from .01 or .015.8 K) T) L# D4 P2 @9 \ \
In order to use this type of internet traffic, the affiliate can sign up with a number of different
! @4 g6 X4 o. O2 B r4 zcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
& u3 K5 x( ?+ ^MediaTraffic, and AdOn Network.
; a/ O+ l* U$ x& ]Don't popups get blocked by pop blocker software?, j9 @, m( b4 ^& T5 t# {1 C
No. Popups are served in a new browser window as if the visitor had opened the new window/ V& o' v* I' I4 P! [' [/ u
themselves.
, F( N N$ T) l+ QHow many popups get served to the visitor?3 A0 D. Z% \$ R) t6 Y5 p q& u
The number of popups served varies depending on the PPV network. Some pop more frequently. X# u7 d. {/ u% W5 C
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by8 |- O" L4 b% f: c" X
serving this kind of advertising, so they have to toe the line between keeping their software
+ E1 q6 M+ O! Q. k% d% |4 Ndownloaded and still making a profit.
/ K& x8 Y- `0 u' `+ {" ]Isn't this type of software bad? Why would anyone keep it on their computer?$ U# n0 f* I& G" G* [% i
No, this type of software doesn't harm the user's computer.
; ?- P# H; a. g5 B [+ bCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,8 }4 k0 H7 q& K, Z2 ~3 p7 r
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
8 t2 O+ e7 H. rthat they can continue to have access to the incentive.
& a3 [, \7 t5 u- C) L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
4 d' A4 ]5 O: K1 _# g$ |1 CHow to Get Accepted into a CPA Network. @0 R2 H+ I! ^2 P& O4 w* S1 k
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
/ ~/ U4 R$ U! Z+ ]2 d& P5 Q# D" bto start looking for networks is Offervault which lists offers and lets you compare payouts across
! r2 {* j0 c$ W T! D2 [5 Edifferent networks.& Z% D' p2 C; ^8 S" p8 e) f* |
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)5 c: }9 f+ [$ b! l( C* U+ K
application and be as specific as possible about your promotion methods. Usually some time after& v) m) Z1 H( U9 C
receiving your application, the company will call to interview you. The phone interview is a critical
5 w" \( l& o' g# Hpart of the application process, and most networks will deny your application outright if they can't get
3 S% B1 f* Q/ j% Q# X2 Q8 dyou on the phone.1 L4 C* q5 ]3 k% f* f. r
Often, the person who does your phone interview will actually become your affiliate manager after
* ]7 Z- h y5 x" r1 yyou get accepted, so it's a good time to put your best food forward.
" h$ @/ J: B1 t$ Z* ?( g0 F( Z2 `' xYou might not relish at the idea of someone grilling you about your internet marketing methods over$ ^2 `- c) L; p
the phone, but trust me, this part is critical. Have answers in mind for the questions:
4 c! r% b9 G& h! ]* [2 C! IWhat methods do you use to market offers?
9 W1 o6 ?7 j2 z/ `Do you already have a website you will be using?
m* d' w' s9 k9 m& `How much is your advertising budget?
) c# P; W0 j. t* Y0 O+ i( wWhat other networks are you a member of?
7 r* {7 U0 G. X B' nWho are your affiliate managers at these networks?$ y+ Y* H A; `7 S7 X) S# b- k
Do you use social media (Facebook, twitter, etc.) to market offers?4 a4 G- Z, S. g$ i8 k4 B+ g
How much traffic can you drive?* S3 B: @7 @+ e4 m0 X4 n
Do you have a personal recommendation from anyone who is already a member?6 X: S2 c& B: P. o+ o% I
Once you provide satisfactory answers to these questions, the network will approve or deny your
! V8 f4 K7 ~/ Oapplication. If you get denied, just keep applying or call someone on the phone and try again. Be/ Z0 Y5 N9 n) G# ^2 X# B+ S
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
: A' j0 `8 q0 Q- S, W; s# ]for the network can be helpful.* E4 m1 _% d9 d! B& X9 ^8 Q
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate" i8 {; E4 \* m( t* a5 M
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
+ E0 x0 \& [* ~ L, M" C; n0 |owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
3 X, e2 T% [7 |# D! ? \: l% W0 I% r2 [people can open a lot of doors as far as networks are concerned.
% ~! j* R1 \- [+ v; k/ O v4 k2 E) R* W8 XAfter You Join a CPA Network ^# i; S/ Q7 V( n9 s
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager$ _* H/ O* H8 g% N
and make an attempt to get to know them a little bit.
4 k" H, {* Q) t5 c5 y' MFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their0 e( L" I# [3 v- s3 P6 B2 Y7 i
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
" @* D) r* z& i0 ~3 v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4# z6 ?; j7 Y. Q& K) _( r7 q' y
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout3 G9 L& J8 l$ u6 x, F
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
& j9 ^5 g& z3 Y& D' V: G, Gemail.# K1 H3 e/ g, o. ?, u" w0 p
For more helpful info about dealing with affiliate managers, check out:
9 \! `& C9 q; zhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
; o8 N. T+ U, B- y* t6 hhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
8 \' {% G* U" m; r: W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
3 f& o, L4 Y' `5 V: BSet Up Web Hosting* q; Q8 _4 a M# b
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
; q B) z$ d+ f: y: A& mabout internet hosting. In general, you get what you pay for with hosting. When you use a shared1 X/ {: }5 U1 A" U! Z5 r2 Z; h
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with9 J* ?( f( X- J: z) S5 D( e
whoever else is on the same server as you.6 m9 M: {( h: q+ i" R( }
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
# ^$ j4 P0 L/ j" L; @) Menough that the visitor can't close the window before your pop up is even shown. You have about 3
5 |: r6 Q% ~ H9 cseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.7 d4 `; }6 a' ]- R0 Z
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
8 {! y. T8 ]# G( _) j# Shouse full of roommates (hosting customers).6 o/ D; v0 |6 H& B% u* c
In shared hosting, this is like having roommates where everyone has no specific designated area inside0 Y2 q. l+ ~' ^$ ]
the fridge where they are supposed to put their food. Everyone just jams their food in however it will; s$ q7 Y- q6 @
fit.3 R. i1 a1 v+ _/ Q+ V5 {$ f5 P
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
) N& X; M S u& v; zthe rest of the roommates, by virtue of simply needing more space and resources to accommodate9 N. H4 X6 L/ g- }
their food. Everyone else's food in the house has less space to take advantage of.* J. `1 {! s- E O
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
" ]9 K7 g+ Y6 ]- H( ^ u& U1 vany type of hosting this is a bad thing, and especially while running PPV traffic.
/ \# u& ], E( v, q/ j0 B- EIn the case of a virtual private server (VPS), everyone in the house has their own designated space
3 a8 I( a- [1 ]1 r! P7 winside the fridge to put their food, and other roommates can't come into that space. The server is
* J# k0 U) h9 @3 |- ]. R' h( ` V; P9 Z4 opartitioned, so that each customer can only use a specific amount of resources at any given time.
% D4 \4 ~ o3 |# b0 t+ zA dedicated server would be like having the whole fridge to yourself. All of the server's resources" ^9 K2 S1 r$ K) {; G, J- P" [
belong to you and no one else can use up those resources. This makes it possible to serve much more
$ B( T+ E2 c8 A1 ^traffic, faster.2 G6 _, {- n4 g7 }; g
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
6 X+ A( V$ h5 S: {Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
- H9 r( S) r; W" D7 D' l2 ~here:
1 \ X1 j- y ]: Ahttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
4 c. a( |* Z( l) }8 s$ WVPS&highlight=hosting
5 P; O8 r5 x3 \Dedicated-Hosting-vs Shared-Hosting
) l2 o0 u) L5 u# X% j- |+ zhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-4 x& p9 s* Q) G# Q {
Hosting...Your-thoughts
" w5 F3 h; D/ j% \1 r$ u9 u# L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 65 X1 K4 \9 V* _4 R2 H' O) i( I
Hosting Providers for PPV, H% G8 ]% Q4 [/ F0 ?% z/ |
Beyond Hosting
: q& r) M0 R. V8 G, v; thttp://beyondhosting.net/1 e* {) J& ]* k" }
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
$ k) |2 h6 q! X- G/ Q* Dreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
$ Z# Q1 Q6 M: t& vdirect linking with PPV. Also, these guys provide great support.
2 m* l! Q) X. F( yProsper202 Optimized Hosting
$ ?8 i7 P1 d+ ghttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/6 X; K5 }+ P2 h& I
CPVLab Optimized Hosting
6 N7 n9 a, y& zhttp://beyondhosting.net/CPVLab-Hosting// I4 F4 H9 m1 ]- X0 G; e- D0 v
Domain Names for PPV- k4 m' U6 [; u+ }7 r. e
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is& S, N* }/ b& w! t
where you're going to host your tracking software and your landing pages if you decide to make them.
* q! V _$ V7 B" Z4 l: S3 ~4 wOftentimes people wonder if they should have a specific domain name or a generic one. One generic,: t3 h) H2 u' H( p% V8 Y
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
0 r% t/ H/ S3 ?& x) z.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
, s n2 \! [! H8 p+ wterm or build a whole website.
% ]; C3 u& z- o# F6 d! ^After you buy hosting, a domain and get those all attached to each other, the next step is to install
& l( o$ y7 g, ?) Ytracking software on your domain. This is really important, because it is necessary to track your
, }) e1 ^' ]6 g- T0 v5 ^conversions down to keyword level so that you can optimize your campaigns. Without proper
/ ~/ y$ e! A) p# Jtracking, it is impossible to know what is working and what isn't.
/ y7 }! G. H, o" [$ g+ V3 NTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
+ v. ~& U6 K w" |5 j( F0 his beyond the scope of the guide, but both are pretty user friendly and have getting started guides.* O& {' J5 a# F8 \; x2 G
Prosper202
- C* x, N A* L4 |( P5 m2 mhttp://prosper.tracking202.com/apps/
* ]( b5 v5 O' I$ h5 m5 d/ lCPV Lab
1 e" t! v' A0 fhttp://cpvlab.com/
% b1 O8 p. B+ v% G k2 r' ECPVLab Help Videos
' G7 l: q I7 Q2 l( lhttp://ppvlab.com/oweiw/oiurw/vdm.htm
) R* A/ n; C7 AAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
) E: C. T5 ^% u5 iindustry standard. A$ F8 X L, _! m( e$ ~, ^2 J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
2 u3 L# h( o% hCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from q. `, G& r1 h( b T2 U" U+ c* M
good support if you have problems with your installation./ P9 D; m, G0 n) l$ M
Tracking 202- D$ p5 }! r6 m. d
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
( O0 x: s, l6 {: q4 M% f* ]$ ucampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
# t: H. I& z& C5 Q3 _: Aarea.& m' r0 B8 C" I
If you choose this option, keep in mind that your tracking software, one of the most important parts of
5 Q: q8 E A3 W' jyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
& z% `7 k6 ^6 m/ B5 G6 Qinterface, and their hosting.( E6 e$ r) K$ c4 K% _9 i
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords6 c5 f/ c) v' |6 M4 x: |. Z
and targets which you are bidding on. Leaving this up to chance in order to save money could, j! ]5 l+ L2 e' u
potentially leave you open to huge risk if someone else caught on to what offer and keywords you( e& F% n( y Q/ m+ M$ r) _4 z2 a
were using.
" T& d, p% ~4 kChoose An Offer
5 z/ w* w, s+ ~' P# x! V1 A$ H$ FNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
2 y+ a# f6 @) K& iLesson on Offer Selection
9 ~7 W x; v }* r6 Ghttp://www.ppvplaybook.com/forum ... on-Selecting-Offers+ F5 c' W/ A* m. J7 r$ t7 l0 G
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
% G/ N1 y N( n; k, F2 |To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using, G+ x# s/ _( ^. }# p+ P$ R5 h
LeadImpact as the traffic source.
' I( t! Y3 Z( [% j" j2 F& _1 A: `4 ?Now the best way to learn how to put all of this together is to just get started. For some variation in
% V( _6 J: `7 r gthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
6 h/ x7 Y/ m& r0 Y6 Ocampaign.! X1 P6 M% n/ U6 c% h1 A
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first5 `; G7 W N; M1 K9 v
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
, O& U8 A. O* G! xthat all traffic is accepted.
7 k7 Q# d5 H, ^) K. c1 D4 w, h4 [First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.! f' H6 d4 O* L8 V3 q+ I/ [" y7 J
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
$ u( U1 b9 V, \- pget creatives like banners or images specifically for the offer.& w$ b3 K1 o4 V4 w+ D! g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
/ }3 r$ i6 i8 o# v$ H9 q/ v9 oBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can& n& w4 Z5 N: d# ~6 l
track my keywords. Without doing this, it isn't possible to see what's converting.- X5 c0 ^! t4 F! k% ^3 ^
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
. X/ C; L$ w. }1 X3 [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
1 f+ d8 T/ m0 h* U8 H4 NIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the6 ?2 g: L8 K4 W% ]
bottom of the page:5 J: w8 m d! y' Z$ a
Next, I have to cut and paste this pixel into my offer at Ads4Dough." i) p, k2 j9 J1 |3 @$ P$ j
Click on the offer → pixels → Add a new pixel and this comes up:0 G b! x+ N, f O4 P5 q
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
4 R# d0 f" w, F& x4 Q3 \% cfrom your software into the box that says 'Enter URL of image to load'.
" z& j8 a$ {( ~+ D& B) o/ _+ tOnce you do this, it should look like this:, W% a0 n# o2 f( |$ ]: _- A# `; j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
, ^( H5 F* [. \+ X3 ?% j& R2 SClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
! w! F5 q6 Y+ q$ R2 q' D! K6 O+ i/ pNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either5 l9 ?0 n2 A- I
Prosper or CPVLab.0 Z- ?1 a2 S6 e, R5 i$ Y% J
' Y5 r6 L+ G+ ]! y2 R, b$ k ?2 u
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发表于 2012-12-27 18:47:17
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