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PPV GUIDE [PPV新手入门][28页]
7 t3 a; q: e/ Y& V8 m详细的请下载电子书！
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0 C0 \& b) ] V2 C/ c. E' y$ O5 ]2 N7 ?, q ^: T$ `
Newbie Guide
2 \3 C5 _" w' u2 ]+ f3 _7 ~3 jPPVPlaybook.com
1 g( @9 ^9 v! \6 \8 rTracy Shaffer
# }1 ~5 Y! R( }% ~& p: VDavid Ford
' _, o3 `1 T W0 f. `% P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 11 A8 s- r) n' w, q9 l: r
Getting Your Mind Right to Start Affiliate Marketing
" m# w* H3 u" |( s6 dThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
h, G' l: P0 ]$ }; Z$ \: b" ~) |' k$ yever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
. ^& B5 v; S% G' e4 E4 [you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing' ^' X; w, t8 }; e" k. p
with any success, these claims are laughable and far from the truth.2 G1 K% ]8 _" x9 Y
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
% \. K$ G2 Y" J9 E7 j3 Qflow management. The main benefits are the low barrier to entry compared to other businesses, and8 @! M' H, i) Z$ k3 B& o) r
the ability for a marketer to be a one person shop and make an incredible amount of money with low
, m. t4 S* Z/ v7 e" K0 d* V! ioverhead." U1 y) j- r0 o
The winners in this business are the ones with persistence when nothing works, who know there's) R# q4 @5 _* @7 p
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
, W2 A3 V4 q1 y& ?! bThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
3 X0 e: U7 r9 X! ^* Dstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
8 v6 i1 W! A8 c) W1 A5 ^7 LMost of these things happen suddenly and without warning, and they all contribute to the amazing7 G9 e5 e# T/ y4 C: r
learning experience available to anyone with a few hundred bucks and the ability to open an
5 W+ {2 ~4 `/ e3 P) }; d; K$ q9 `advertising account./ O w, Y3 O& s6 Z( y3 K
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
* ~! F6 C9 a& e: P+ Awhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
, l$ W' t, k! l9 mmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
" c1 h2 i B5 t+ J5 ^9 M1 h* ltrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.2 t& @9 e+ Y5 r! |" N K( A# j
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
6 y3 C; \. Z0 p" Astarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
2 b9 ^# _# }$ H9 _$ h% sstarted building.' ~/ V: ]9 B( R2 ?$ Q6 K. W
Things you need to get started:' w9 ]0 `' X+ D7 n
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
. |. J9 W1 K O, s- t2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)* \4 l2 C! [$ J; ?) p% k& |. z
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)+ l8 F: `: S [- u4 D6 S
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
$ O# `$ G- F: l) V: h" O7 h. GThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
5 q4 j9 {9 w3 o4 ]5 X5 owith PPV.
( z$ ?' L' w" S% B8 q OBasic Getting Started Definitions( l3 M& j/ [9 N) [6 ]4 ]1 K
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
3 ?) \% W. U2 F% A+ o' iaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
8 a x! L4 m7 z+ T6 p+ k) S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
/ x4 i4 @# R& X" Q# |4 C+ M7 Utypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).+ K# m# Z7 x9 o, ~' E, u
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate# Z+ N. I" Z/ M% R
receives a commission on that product. An example would be the Amazon.com Associates program,
& o0 ^' j* L3 f" |/ w5 j( o' \Comission Junction or Clickbank.1 D% _- q! ^$ {7 y& @1 Z+ d8 e9 v
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
: A' \" o2 [" h4 Tan action like filling out a form, submitting their email address, signing up for a service or sometimes/ Q* Q b; W5 W. _
buying a product. An example would be Ads4Dough or Neverblue.
+ {# I: j1 p/ f; FAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's; c8 o0 L+ Q- _* ^1 S, r
account, getting the affiliate approved for offers, bumping payouts and just about everything else0 R6 W- i& k: X% T. l
related to an affiliate's account at the network. Having a good relationship with your affiliate manager4 E) u; F. O& \6 {
right from the start can really help you.* @0 a: r1 W& R5 t# G. f. J
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
, P: l; I; \, Din pop-up form through downloadable software on the visitor's computer. The advertiser pays per
' g( B# b, K# D, iview, starting anywhere from .01 or .015.) K" k$ z, b; F8 Z- w
In order to use this type of internet traffic, the affiliate can sign up with a number of different+ T, R% v6 [. g" q
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,- |4 O' r- v ] N" n6 O9 \7 @ X- G
MediaTraffic, and AdOn Network.
! S$ e. l/ v& iDon't popups get blocked by pop blocker software?) j2 }% \9 }, w
No. Popups are served in a new browser window as if the visitor had opened the new window1 V$ r# w2 X. t! R1 v
themselves.
5 ^6 F, W' x3 W# S6 x- MHow many popups get served to the visitor?! J# ?# @' a8 I# {% x# \
The number of popups served varies depending on the PPV network. Some pop more frequently
8 R/ x* M& |! ~; h$ s(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
1 c: |5 E4 g0 T9 z: Userving this kind of advertising, so they have to toe the line between keeping their software
/ o; e0 l6 i" x8 I% @, c3 |downloaded and still making a profit.+ _1 e6 p8 ]" A2 N& J. e0 L
Isn't this type of software bad? Why would anyone keep it on their computer?
e( ~' A: ]0 \. L# B, U( V! e. oNo, this type of software doesn't harm the user's computer.1 q. b) l8 f2 z/ ]/ n
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,+ A7 Y% U0 f0 B+ i
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
& _6 p" J( f2 X$ _8 m4 `2 G& kthat they can continue to have access to the incentive.
4 ~1 t; e. {5 _& W C. j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 36 x% `& t' }% O- S+ D* O/ k1 n
How to Get Accepted into a CPA Network
& M b0 O0 ]# b& jIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place- |7 c# Y1 L9 n+ K5 r
to start looking for networks is Offervault which lists offers and lets you compare payouts across: c2 q- E, _% F# G
different networks.
# B+ A( I" n" Q9 jOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
+ L& M5 K; }/ t' t; Japplication and be as specific as possible about your promotion methods. Usually some time after
; N% [" Q( o. jreceiving your application, the company will call to interview you. The phone interview is a critical
/ ]" m0 Z U) F S6 N) d) s. Spart of the application process, and most networks will deny your application outright if they can't get& Y( V5 c4 H" e6 M! N" }
you on the phone.1 ^, H7 i+ v. `
Often, the person who does your phone interview will actually become your affiliate manager after2 S* E; I# E# K8 Q% \8 H6 g/ K6 D
you get accepted, so it's a good time to put your best food forward.! L. h4 w- Y$ Y; ^1 ?- I, i( R
You might not relish at the idea of someone grilling you about your internet marketing methods over
2 V) `1 B6 G% [* I( T: d0 Athe phone, but trust me, this part is critical. Have answers in mind for the questions:
2 i& D; a' m1 O# DWhat methods do you use to market offers?
) h; I" |2 _: W5 `- lDo you already have a website you will be using?
0 n5 r2 c" A9 C+ K# z; S. ?How much is your advertising budget?4 X& n! V1 ?$ h
What other networks are you a member of?; y& W c5 t0 m$ \
Who are your affiliate managers at these networks?3 m, ]9 O! r" y0 a
Do you use social media (Facebook, twitter, etc.) to market offers?' C+ r* \3 X k" K: c
How much traffic can you drive?" K% z8 y* {; w, _" T9 K: J/ j
Do you have a personal recommendation from anyone who is already a member?
6 M4 C+ p( l ~- g5 o. L4 j+ _Once you provide satisfactory answers to these questions, the network will approve or deny your
8 H9 |# `1 e( B; D- X8 eapplication. If you get denied, just keep applying or call someone on the phone and try again. Be! h- p# E; F" L4 n
persistent. Also, getting a personal recommendation from someone who is already an active affiliate1 K9 e( n0 L& ]/ D
for the network can be helpful.
2 z, P4 i# e/ ?7 I$ jTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate) i0 o) }) X5 F- {2 `" o# O# { y
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
" z/ w$ q; o4 h+ X) j" Towners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know$ H/ N: H% D3 i4 \! P- o
people can open a lot of doors as far as networks are concerned.1 u; }; `6 h: E4 d; R
After You Join a CPA Network; |1 s* b# g( W) B/ |
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager2 p3 O d, A* n
and make an attempt to get to know them a little bit.
1 p# P2 y3 E9 j2 o3 U* g9 _Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their1 C& H4 Y! A& Z! P: y: w. B
weight in gold. Start feeling them out from the start and try to get to know them. Once you get. ~" \: ?9 |9 M/ X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4/ ]! K! `7 H1 ?7 b
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout; y6 r6 v9 d. S" m
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus/ v: F& s" j/ B; g( W1 P" y
email.3 y5 }8 N. ^. j
For more helpful info about dealing with affiliate managers, check out:' [ R/ t3 L8 L- G: i3 S
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
" Q, g! t+ t: S! ^ H$ r3 qhttp://www.mrgreen.am/affiliate- ... iate-managers-want/! E7 T1 k- `6 t; J# P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 59 z5 ~3 |* n* S' H- W
Set Up Web Hosting: P* V {, d4 z3 V2 z$ [* y+ M9 V1 Y
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said4 B5 b: y8 \' A+ j; K% o9 u
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
8 k1 w+ B) h( X f! z- W: Y- M" chost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
6 n$ m6 i2 C; [. y7 _whoever else is on the same server as you.
8 L# k7 a0 s. h0 R8 k: P! _' l9 J. QSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast7 H$ Y* Q6 J0 i1 _4 M) a5 Y$ [" n4 y; |
enough that the visitor can't close the window before your pop up is even shown. You have about 3
& U& |3 z% J' r+ k: R* Y+ E8 E4 zseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck." A; O c( v, J5 h6 U# ?. @
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
* ~0 [ F2 a% b V- x; ~house full of roommates (hosting customers).
% u0 d% t" x6 j/ ]" R9 xIn shared hosting, this is like having roommates where everyone has no specific designated area inside q& n0 q% q& b5 j1 N
the fridge where they are supposed to put their food. Everyone just jams their food in however it will5 c# ~1 Q' X: F" Y& G: Q; l
fit.
- |% A; p; Q( |$ Y* p% c) WSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
4 r9 ]$ R0 ~% x8 w" F4 |, vthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
& `) l3 H" D/ Htheir food. Everyone else's food in the house has less space to take advantage of.
2 M5 a3 C1 h, T2 @1 @" k3 xIf you have less server resources to take advantage of, your ability to serve popups will slow down. For: L- d( R& S' [
any type of hosting this is a bad thing, and especially while running PPV traffic.# S6 ]" [ V, X9 K& V9 D6 w- U& x
In the case of a virtual private server (VPS), everyone in the house has their own designated space8 n2 ?( V2 K' m! X
inside the fridge to put their food, and other roommates can't come into that space. The server is
6 P' V( M- p1 V0 m% }partitioned, so that each customer can only use a specific amount of resources at any given time.' z& r8 B/ `: W6 j* f6 l
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
/ M7 d9 G/ I) e8 Q ~. Zbelong to you and no one else can use up those resources. This makes it possible to serve much more
( K7 N/ S. k% ptraffic, faster.+ L2 u: T1 H" F4 g( [, R7 |& a
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
4 }4 \, j2 N8 @$ V* U0 M- |Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is. V0 F9 o+ w6 A8 [
here:
1 d3 i: U6 S. f& `4 E3 t+ ^5 Khttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
8 I; } {7 U' _- I" `5 Q) \VPS&highlight=hosting
4 k) ]- m+ D W5 j9 XDedicated-Hosting-vs Shared-Hosting
2 g) L' }% p3 T- G) }http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-9 R( F7 c/ `/ w+ Z
Hosting...Your-thoughts
; q$ j- A `7 i( z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
# v- W$ X( n: v( G: v7 ?Hosting Providers for PPV* M9 f7 h$ b `! n. Z
Beyond Hosting
/ m$ o: S8 W8 `" ?# z nhttp://beyondhosting.net/ i. W; I4 g& _; z
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
7 G Z& D1 `! f0 ?receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when0 Y) j( V5 w1 |, r6 l( `. L
direct linking with PPV. Also, these guys provide great support.* G) d" e5 S5 ]8 [9 R+ D
Prosper202 Optimized Hosting$ |/ V& g9 X1 [1 n" h; _/ |0 u; n
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
7 G* W; B/ V+ H/ vCPVLab Optimized Hosting
5 A: x$ {( d5 m6 V1 t4 xhttp://beyondhosting.net/CPVLab-Hosting/
% n0 a c& ]2 K5 RDomain Names for PPV
9 p( A- Y! w8 ~; }8 Z# qOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is- `7 m7 j6 H8 k
where you're going to host your tracking software and your landing pages if you decide to make them.9 T; l) w+ t$ l/ K; P G% M& `
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
" F: D0 ^$ h P; R- tbland one is fine to start with, to host both your landing pages and tracking software. The .com,# t) @# U: X% [
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
$ ~7 H: v8 N- |8 @) P! Vterm or build a whole website.
0 i- [- ^! t8 @* }- wAfter you buy hosting, a domain and get those all attached to each other, the next step is to install; p5 ^$ H3 U! F$ u: B
tracking software on your domain. This is really important, because it is necessary to track your
! g2 Q" S% h1 e; `conversions down to keyword level so that you can optimize your campaigns. Without proper1 f8 C6 P" d, r ?8 `6 [5 B
tracking, it is impossible to know what is working and what isn't.
8 A9 R1 e. n% wTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software' B. Q& Q9 z6 [, y2 }
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.6 d% z* t- h. N2 U6 A. G% F0 {
Prosper202
0 t" P: K5 Q0 r1 R0 l+ Lhttp://prosper.tracking202.com/apps/
; o5 V) v/ ]8 L. `0 H# l& k, o7 iCPV Lab
6 {: O6 G% p; }http://cpvlab.com/
( B; J8 @" u) B0 z. XCPVLab Help Videos
; |+ i6 ?: s w( ?% Rhttp://ppvlab.com/oweiw/oiurw/vdm.htm& J: ~- N4 m' _0 x9 O5 V
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an0 R( k& i# Y: o) t6 q2 r- o6 [; e
industry standard.
- T1 I0 Z9 G( [; g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 75 B- @% t# p( P3 _+ B, X
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from8 {. x3 B$ \ [- g6 D
good support if you have problems with your installation.& P7 O0 Z( R: _" [
Tracking 202
# w/ L M) Z; l ?Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your$ X7 A1 F7 l: n6 E; ?
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user3 ?7 r& p. C6 J3 y& l* q X: _
area.
3 r! g! E% G8 i) [" o/ g9 S4 B# e! {If you choose this option, keep in mind that your tracking software, one of the most important parts of4 s3 [2 s8 Q1 A2 v7 c# C- f
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2026 e) ~5 v" F* }4 C* n; }" X' z
interface, and their hosting.9 y4 c- _% h8 i
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
A4 M" ~. I1 P, y7 @ g& A6 wand targets which you are bidding on. Leaving this up to chance in order to save money could. p6 j8 i8 P' K9 f
potentially leave you open to huge risk if someone else caught on to what offer and keywords you' j. }6 o% h1 H
were using.
6 Y6 J& R( y8 U7 j( a; OChoose An Offer
& Q% L9 x( c6 R3 V' uNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.1 d: N; ]- Y2 Q& Q' L) W
Lesson on Offer Selection6 T7 X! Z5 q- l9 ~" i1 d9 s
http://www.ppvplaybook.com/forum ... on-Selecting-Offers! y) @" W" N0 N* N+ c; s
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.8 ]/ h* z& k# T
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using6 l- p6 Y/ N; j# t/ {
LeadImpact as the traffic source.% I2 }- a8 t' J
Now the best way to learn how to put all of this together is to just get started. For some variation in$ M. P: I1 @: E2 U# W2 ^
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked: W# D) o; J) E7 r: g" A, U+ w; q
campaign.
* Y8 y0 \' r3 A* I; P1 Z) ]: |6 a2 MWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
5 A2 ~9 K) q; c! o* p4 q U, D+ Fpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says6 b. U8 c1 w! u% Z. b( Y& K
that all traffic is accepted.
* @* l; y: b& J0 j- k2 q* \First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.) }9 [+ C3 R( b2 \2 u) W
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can. m( h" L- a. _6 O0 ~+ C: K
get creatives like banners or images specifically for the offer.
7 n7 p. Q+ n* }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 88 Q6 O Y3 c: D1 k8 \
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
! p5 k+ E4 n: E' m' I. _% mtrack my keywords. Without doing this, it isn't possible to see what's converting.
5 m/ |9 o. l6 E, {; \7 E5 p8 B/ sIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
+ v& H9 c4 g! k2 s* ?# `: o8 A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
. q* r3 a: i5 ?# P# p( q9 M- lIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
# a0 L! X9 R- M3 m! W8 Z0 Fbottom of the page:" \6 V* Y8 x' j
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
! w( z; }5 Y8 hClick on the offer → pixels → Add a new pixel and this comes up:
$ }. P7 a1 v: L, ]1 \Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
- V* w& O1 L4 a+ O7 X6 M; mfrom your software into the box that says 'Enter URL of image to load'.( K. N7 `+ y; H! U6 a
Once you do this, it should look like this:
2 ?: P( W3 p7 U" J2 Z6 R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
- U z; `6 O" B: }; bClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
9 ~ I) y; C. L) d$ y1 aNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either: s& H) e* R @4 z, v! g
Prosper or CPVLab.
k7 F+ M+ N+ o7 M+ _. I# p2 V2 S" h8 G) W5 u$ U; \; J
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发表于 2012-12-27 18:47:17
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