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PPV GUIDE [PPV新手入门][28页]! U% ?9 q( L2 v, b, r) X5 F+ v
详细的请下载电子书！
& P- o4 R' p6 q% h5 C; n" q# G) p) ~1 u6 i ?- d. z7 n
) v" j9 y1 M: s, P3 z" G7 y9 g# zNewbie Guide" k1 y+ `8 A6 w
PPVPlaybook.com
) G/ y3 J4 \) p& H; w8 GTracy Shaffer/ x b! m$ a, Z: ?" s9 |
David Ford1 R3 y7 k g# L" _; U3 H5 v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1$ c5 Q. N6 u' }9 J
Getting Your Mind Right to Start Affiliate Marketing9 ^; J, C7 q s8 y6 W# g
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
* H& I5 I. \# X/ P( L. \$ lever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
! \5 R' }# R! q- `you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing: T& `( D3 L" ?0 d
with any success, these claims are laughable and far from the truth.2 p0 t) r0 f8 U5 U j
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
( R' `5 _4 w; o6 ^, s% |" _flow management. The main benefits are the low barrier to entry compared to other businesses, and4 t9 L% e% h! R" e; a4 |9 x: B9 X
the ability for a marketer to be a one person shop and make an incredible amount of money with low
% L' p4 R( G3 W" u: |overhead.
$ n1 P. p4 [- u. O9 xThe winners in this business are the ones with persistence when nothing works, who know there's1 t: g6 k5 l0 \9 W1 Q% |
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns., u* U2 i& A+ n
The cold hard reality is this: virtually everything in the space is changeable, what worked today can# B% W8 }- l9 t4 o" c7 {
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
+ u/ G N* [2 V, \; H7 C& o# dMost of these things happen suddenly and without warning, and they all contribute to the amazing B+ h+ Q5 l" ^4 D! G, g% K/ m
learning experience available to anyone with a few hundred bucks and the ability to open an7 t/ l" ^+ D* [. v }5 z8 {
advertising account.
; S; |3 }: [8 r3 b8 @1 p9 eYour competitors are willing to work at this around the clock. This isn't a push button, instant business
8 I; P+ D3 k, ?+ m: G# N. h5 [! Awhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet' A$ F) W- R& _ G, Z! X$ X# b
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,& x# @( O. Q, a$ j
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.$ ~) n4 l7 b4 O; x
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
' W; V& Y" N3 o# `7 Pstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get0 r6 i% {( S0 F, E% S$ I
started building.
. m U9 w# J( BThings you need to get started:+ O+ v& {8 d& U) Y# `- c4 f4 q* ~) _
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
. J; ~' }8 ^' r9 K2 }- e2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
- n6 J/ h- X7 W2 Z" B( u0 U3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)7 _4 m" O: x$ b! P! \2 r D
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)8 J3 I% {7 O) h
This guide describes from start to finish, how to get started in affiliate marketing by running traffic* Q( V6 T8 K1 A( j0 _+ X" O" Y
with PPV.
# y7 J" n* C; m6 m" jBasic Getting Started Definitions+ k$ x: d u) w) X
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more6 k! h) Y8 G) g/ l' t
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main8 U0 l2 w6 d$ ?. K5 y1 Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2. C3 @4 K- B7 r$ A6 n0 q+ Q
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
/ ?0 j8 k0 b9 m, eCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
) K6 u, |7 w! W& \& x# Y7 W2 N) hreceives a commission on that product. An example would be the Amazon.com Associates program,5 W' a+ V! u4 T: L4 r) A2 y
Comission Junction or Clickbank.8 D& l+ \, s% A7 a4 i5 i
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes; j2 I9 ]: a, z% p
an action like filling out a form, submitting their email address, signing up for a service or sometimes
7 H0 ` R; m% X. U( ]( ^( I- gbuying a product. An example would be Ads4Dough or Neverblue. I% Y; f1 j2 z ?5 s
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's1 i6 C, u9 x6 r
account, getting the affiliate approved for offers, bumping payouts and just about everything else
+ [0 z( k+ {& o, V6 orelated to an affiliate's account at the network. Having a good relationship with your affiliate manager) _2 ?8 ^0 q5 w+ [$ z. Q4 o, g- p
right from the start can really help you.
9 |: o# B% N; g0 HPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
6 e0 i" T% j/ jin pop-up form through downloadable software on the visitor's computer. The advertiser pays per1 l( [: V- Y" P& ^- i" m& m8 g# Q$ H0 d
view, starting anywhere from .01 or .015.2 C% P6 t/ X2 Y. \: O# O6 N
In order to use this type of internet traffic, the affiliate can sign up with a number of different1 l2 J( M5 k6 u! u) S3 i
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
3 ^3 X) O8 y7 Y+ a+ |6 E* m+ A) l! gMediaTraffic, and AdOn Network.0 f W" f* g$ y. i
Don't popups get blocked by pop blocker software?6 w4 G) o5 [: L
No. Popups are served in a new browser window as if the visitor had opened the new window
, g$ a9 w# z* w' X; g. {* qthemselves.
+ L# w2 O/ e) A7 S% t, ?) `& fHow many popups get served to the visitor?4 m" Q6 a% {# T b
The number of popups served varies depending on the PPV network. Some pop more frequently
0 ^0 k) R3 D; E, c' r% P(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by1 a0 {- f: U6 b1 W; q/ u* K
serving this kind of advertising, so they have to toe the line between keeping their software
) C6 y, l }& I2 J$ idownloaded and still making a profit.0 c# ?; ^8 ]) _% L
Isn't this type of software bad? Why would anyone keep it on their computer?9 r, U, U# U& S2 M: I2 N
No, this type of software doesn't harm the user's computer.
% \8 g0 k! \0 WCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,2 [( T J* n" u+ R% E6 J# d& _, g
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
2 m/ B0 s$ F. Mthat they can continue to have access to the incentive.
) @6 h* o; F: A# U% r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 39 Z" l' t% U, y* q
How to Get Accepted into a CPA Network
2 u- R3 [/ `' R8 b) cIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place, l( E* _( T3 g* y# G4 D2 W
to start looking for networks is Offervault which lists offers and lets you compare payouts across5 J2 J2 b" e* v7 ?0 z9 M5 H
different networks.' ~; Y/ Z- }- T0 y* j' K
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
0 d6 ^; j b. ^) k9 uapplication and be as specific as possible about your promotion methods. Usually some time after2 U' v6 U( G* k' [/ m
receiving your application, the company will call to interview you. The phone interview is a critical
2 @( B. |8 U! s0 R9 q% o2 Gpart of the application process, and most networks will deny your application outright if they can't get" J* R+ Q$ V, J% M
you on the phone.
/ U$ g+ W$ f( c% z' N5 DOften, the person who does your phone interview will actually become your affiliate manager after
( K! o6 F8 R+ C3 Z) }you get accepted, so it's a good time to put your best food forward.- i2 k4 I+ A8 N/ J0 C7 n4 Y0 @
You might not relish at the idea of someone grilling you about your internet marketing methods over- J- ^, @& l0 R& _ T/ K
the phone, but trust me, this part is critical. Have answers in mind for the questions:: k9 F& y- {# {( L* h3 |1 v
What methods do you use to market offers?( F5 |- Q, q/ u" T, f' w p
Do you already have a website you will be using?
' `# h* e" D$ k$ M+ E& UHow much is your advertising budget?
! G) h; J- f9 o! s3 Z2 d6 _What other networks are you a member of?
( z1 l" q6 m- }3 \Who are your affiliate managers at these networks?
! b1 @' K3 S; bDo you use social media (Facebook, twitter, etc.) to market offers?
* u& |# X0 P% f% eHow much traffic can you drive?
* ]5 \2 V8 c- }+ }1 C# p* {2 C6 nDo you have a personal recommendation from anyone who is already a member?
- p G- }+ q+ `2 `Once you provide satisfactory answers to these questions, the network will approve or deny your
! ]* H, q$ n$ `0 eapplication. If you get denied, just keep applying or call someone on the phone and try again. Be1 o) E% m8 ], k9 ]2 w
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
! C3 L7 A+ w. u( x( p8 |# e( ]for the network can be helpful.# K$ X% H. R+ Y
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
) X, }( R; G/ L3 PSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network3 L: t; R8 i& Q1 D5 c9 Z, s# M
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know$ }" Z9 N! T$ d5 Y
people can open a lot of doors as far as networks are concerned.$ c: m6 |! w4 |0 f' C% y. h
After You Join a CPA Network
: E/ X$ m+ a. Y7 F' eOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager+ T7 e3 o/ [. ]2 d W
and make an attempt to get to know them a little bit.
( u3 r+ T2 _, F' \Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their5 t, ^5 W' l$ k9 F. a* Z; Z
weight in gold. Start feeling them out from the start and try to get to know them. Once you get* a: z" ~0 q, s- n/ g& D4 A( m: ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4& a1 l; y! K+ c5 |6 S6 z( ~: ?+ D) a
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
* t- e) I- |0 d2 A; c8 @- ^bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
, m* c+ R8 I2 _* g$ q3 J3 @. k2 \email.7 f4 `5 }& a+ k5 j7 ]4 p
For more helpful info about dealing with affiliate managers, check out:: b Q. D& u- k3 V
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
0 R0 a. X% @# L6 w ?$ H- P- A* H& r( @http://www.mrgreen.am/affiliate- ... iate-managers-want/7 D. J$ i+ }, |/ J; }/ |- v: z- S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
& J4 w2 B# Z) l1 l' Z4 ]0 zSet Up Web Hosting
( J% H. G. u3 l! O+ g( ?Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said) |) x' z$ J. }* x- N
about internet hosting. In general, you get what you pay for with hosting. When you use a shared: S9 w) P8 y3 k" |2 }8 [4 ]; s! u
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with5 b2 W: F, z4 a0 @1 ]1 u
whoever else is on the same server as you.
/ ?8 N8 g5 ^0 u9 _+ f6 gSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast ?9 U; ^; S3 D, b: e7 d
enough that the visitor can't close the window before your pop up is even shown. You have about 34 K# b) V4 s1 d9 j
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.2 f, x- ^. K$ P
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
: o( |4 B. L% h( {house full of roommates (hosting customers).
7 E( P" O7 s2 m4 a3 DIn shared hosting, this is like having roommates where everyone has no specific designated area inside
. j: \+ y8 I* ]' Athe fridge where they are supposed to put their food. Everyone just jams their food in however it will
/ Y0 T$ r) s3 L( Gfit.
9 z6 H4 Z& o4 pSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
7 v0 S9 M- [! K/ r: wthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
+ ~1 s' G$ t V# ~" w, \their food. Everyone else's food in the house has less space to take advantage of.$ i4 |, ` E9 b2 Q+ r4 b
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
# o- q" @- S( r! e7 H* y( R! f' g& Bany type of hosting this is a bad thing, and especially while running PPV traffic.+ ^$ ?& ^9 p$ [
In the case of a virtual private server (VPS), everyone in the house has their own designated space
" D+ U1 e; O+ `0 y' b; P0 b7 binside the fridge to put their food, and other roommates can't come into that space. The server is, n/ M% t, O6 U
partitioned, so that each customer can only use a specific amount of resources at any given time., u5 K8 Z R( {
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
- }1 \. k5 C" l0 A3 cbelong to you and no one else can use up those resources. This makes it possible to serve much more
! d" r5 @5 [6 y6 U6 V. f' r+ a. `traffic, faster.
& d8 X. d5 e% I/ p4 wAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.+ p# X, W2 S; _4 r* R
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is& Q: z, n+ o( [3 c% Q$ }& \
here:
4 N! N1 N8 b& A- phttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-7 u) j) q# Z/ H( ^# p+ |
VPS&highlight=hosting
& b6 H6 e% W- Y8 i4 Z# xDedicated-Hosting-vs Shared-Hosting) [# [, W7 T7 `" b! J9 F! z7 V
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
% ?% r" v! x# cHosting...Your-thoughts
; y, s) [9 o% y& [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 68 Q. f3 d, v4 S# |1 H" q7 d
Hosting Providers for PPV0 M) X* [- `, Z, N
Beyond Hosting5 y+ Z4 Y% W) k2 H
http://beyondhosting.net/
# L& |( z- O! m) y0 rWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
, m- j8 q$ Y! zreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when: d4 ]) D0 S! _& m
direct linking with PPV. Also, these guys provide great support.
2 b! j9 Q4 i( D* v3 j5 ~Prosper202 Optimized Hosting
+ L3 l* ?2 x& }& a: i1 ]% mhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/ P2 N7 b" M2 T; ?
CPVLab Optimized Hosting; K# x! l- n1 j' r2 {7 B
http://beyondhosting.net/CPVLab-Hosting/
& D, E) N6 w, ~$ T" B D6 v' KDomain Names for PPV
+ ^: K1 X5 m5 K* s5 [Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is# Y% h& f3 Z% O, x
where you're going to host your tracking software and your landing pages if you decide to make them.: o- o7 l, `5 X2 `
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
8 a% h+ o- X- Lbland one is fine to start with, to host both your landing pages and tracking software. The .com,! _$ X! T6 l0 h+ G* c1 K
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a% O4 I9 h7 Z3 j! @( q5 u
term or build a whole website.$ p7 d6 q F& `1 |+ J6 G( N/ @
After you buy hosting, a domain and get those all attached to each other, the next step is to install
1 X, ~- G E: G p7 G+ z9 Jtracking software on your domain. This is really important, because it is necessary to track your
6 ]0 ~ ~3 Y8 K6 sconversions down to keyword level so that you can optimize your campaigns. Without proper, d! _( \. d5 ^4 R, b0 P4 J
tracking, it is impossible to know what is working and what isn't.
& ^/ L3 L7 {) H+ eTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
% F2 w; N1 w; z/ Vis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
@3 M; g# z* V8 a1 f4 E- GProsper202 f+ s0 E; o! i9 `. T7 r
http://prosper.tracking202.com/apps/8 e# _! W* Z3 t! \2 S
CPV Lab% ]. R' g0 H$ W0 H; \
http://cpvlab.com/" { Z; b B. G# l
CPVLab Help Videos
. x/ j) I+ L8 r7 W( ` |http://ppvlab.com/oweiw/oiurw/vdm.htm ^: s- @1 G g5 `
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an9 @3 H; w' f3 I, ~3 Q5 f3 \+ T
industry standard.
' B" s8 k' |# M* X% q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 74 v- K1 {, R4 Z: n
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
( b8 R) J0 h' ]' Ygood support if you have problems with your installation.
+ g/ {9 t* I- Y% nTracking 202, q0 l$ [ Q) B5 O/ w4 _1 E
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your4 }2 q% B% I; }/ u3 |
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
5 Z0 v5 I. _' z& I( ]area.) H, o3 z' t, q( I. R
If you choose this option, keep in mind that your tracking software, one of the most important parts of
. D w3 ~. T U9 f) yyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202 H% U: X1 E. U3 t" {$ n- w$ s
interface, and their hosting. J1 D E6 ^2 m+ d# q
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords5 {, T2 v: b9 n A& L! J, k. [
and targets which you are bidding on. Leaving this up to chance in order to save money could
0 e7 c9 ~) W4 x9 U9 ?potentially leave you open to huge risk if someone else caught on to what offer and keywords you
) x+ D, ?9 v8 L& ?( X4 j& Kwere using.
# L% g3 ~* F! NChoose An Offer
B" {2 q7 e+ ]' S6 wNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.8 x% ]1 h! [; u+ K
Lesson on Offer Selection
u# U, g! G3 Bhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
3 V" h) p9 ~# n0 e4 |* i/ SIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
4 T& A3 F; \4 T; [To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using2 B& O* s0 g5 h- H1 S
LeadImpact as the traffic source.2 T. n4 J8 d w* R
Now the best way to learn how to put all of this together is to just get started. For some variation in1 h0 g. W1 x4 F; K
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked7 U9 V$ m$ N' {+ A) d5 z9 h) U. G
campaign.4 N0 M2 B1 q" I1 m
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first. c- r% E/ u7 [) F3 G- p( q
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says3 X. b l6 U4 N3 @' [
that all traffic is accepted.5 w' L, ?: E+ R. b( \! b
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
& [+ Q/ ], b1 ?9 J$ x8 aThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can# \" T2 @/ I* s/ F6 U9 ~
get creatives like banners or images specifically for the offer.2 M% _& `, b& w7 i1 D6 c# ? k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
' V# u' I. w5 B7 }" T7 }Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
. r3 }8 `; ~9 k* ]3 ktrack my keywords. Without doing this, it isn't possible to see what's converting.2 |, i& f( z$ O% H; E# x
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:; }3 K9 e1 C! d+ Z8 D1 _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9/ m0 k" Y5 @& o8 p
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
& w2 q5 c! ] n3 hbottom of the page:
, @ _9 K Z& c/ jNext, I have to cut and paste this pixel into my offer at Ads4Dough.' a* s+ ~/ {! h
Click on the offer → pixels → Add a new pixel and this comes up:9 C( b& I+ u1 O' L
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL7 c) |( e0 ?/ m2 j) q0 I
from your software into the box that says 'Enter URL of image to load'.
3 C1 n; I2 C" X; s" aOnce you do this, it should look like this:! ~+ y9 _2 J/ q% A. Z# }* S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10# t" T. e: h/ ^% ?: q8 a5 }& O/ d
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
& T( f3 }4 ], t6 p* fNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
3 ], M C' \' F0 b# j" FProsper or CPVLab.! f$ Y. G" e: P8 {
7 `% U5 d2 `; I& y5 C y |
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