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PPV GUIDE [PPV新手入门][28页]: {/ K6 X3 V* Y3 j
详细的请下载电子书！4 D6 k' V* Y; u+ m3 m/ |9 ?
! N) C" R- E% E
5 N- L; y# u- b
Newbie Guide' n, O( ?" N3 y* t. v7 [
PPVPlaybook.com3 M7 N1 X+ \4 w0 ?
Tracy Shaffer
/ k3 r5 o7 X/ u: y% g8 zDavid Ford
; A* O) s' j% i: x+ I7 }+ h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
1 ?. V# e: B- P8 tGetting Your Mind Right to Start Affiliate Marketing/ B) a0 u* L) a/ Z
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
+ o/ M, U, W. s+ d4 f, sever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
m0 |1 A# v6 D1 |+ w: uyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
2 K! K8 C; ?) N& ?5 }with any success, these claims are laughable and far from the truth.
( D# I+ c' c" h2 M5 N: _# yAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash1 u5 S+ g1 h# v4 \+ ^
flow management. The main benefits are the low barrier to entry compared to other businesses, and
" Y7 i. P/ K) r! Z2 w5 k: nthe ability for a marketer to be a one person shop and make an incredible amount of money with low
R1 U# b# r& W! ]; Eoverhead.
9 o; {: y5 l* g8 ?0 E* |The winners in this business are the ones with persistence when nothing works, who know there's
& g, T: p' R9 O, d" q3 f: }plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
4 M& p( f: n0 I* [# e& a# FThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
6 G5 S( Q& M) k. ~ c, j' w0 G* [stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.. X8 g+ a( i# }! t
Most of these things happen suddenly and without warning, and they all contribute to the amazing. p: u# N/ d. v/ R8 S/ b
learning experience available to anyone with a few hundred bucks and the ability to open an
5 G- x( Z, c2 z% ^1 dadvertising account.& x! t0 p2 m y6 y- D/ u" K @
Your competitors are willing to work at this around the clock. This isn't a push button, instant business8 r* v D/ r9 P
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet1 [ k& v' h [- W" W/ E7 u
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
! R9 _& G6 g1 y7 Y- `+ s9 btrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
5 D% e6 }* t' b: z( ?With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you5 q$ j2 Q; e X1 Y/ o5 Q" D. A
started building PPV campaigns right away from start to finish. With that said, time to jump in and get) G$ I0 V8 g% O& f8 y7 K$ L3 f
started building.
$ N+ A( h/ _. f: C2 OThings you need to get started:$ \* P# h$ j% Z6 i; D6 q8 d4 ?. T6 j. m
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)/ k1 U2 G6 b- `4 {
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)" A8 \: V3 y7 `
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
9 }/ {& [- I3 i8 O0 I4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)" ^. Z( h0 a; s _8 D# _
This guide describes from start to finish, how to get started in affiliate marketing by running traffic2 P# @$ W) t5 ~& k& n! Z
with PPV.8 b& C' o, E2 q7 d0 k5 l+ o
Basic Getting Started Definitions
! Z) f; s' N. T2 N+ KAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more, h) x J! s* R$ D3 k$ d1 q# v
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main, a; c M. F: k* u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
) x" p; h2 B# v( `9 r5 W7 n0 l4 Ntypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).3 ~3 l: h2 o6 j$ n( q3 y
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate0 H. u( L$ O. c. B2 S$ Z$ i
receives a commission on that product. An example would be the Amazon.com Associates program,5 ^! B5 h' v5 N9 O" z, Q- C' h9 R) s
Comission Junction or Clickbank.
1 m, J0 x$ ~( z1 x, OCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes9 y7 Q- Z, M! n
an action like filling out a form, submitting their email address, signing up for a service or sometimes0 w& [! n, ~4 f0 t8 f2 ^
buying a product. An example would be Ads4Dough or Neverblue.' h5 X; ?, Y* W: c( m0 H9 f
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's- W* ?. T S( X i' A) n
account, getting the affiliate approved for offers, bumping payouts and just about everything else
* A# R% g/ W0 h& rrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager* U/ I: Y6 X7 c/ e0 P
right from the start can really help you.# ^- E. _ @1 `" z, G5 z" E& p% q. C
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served. q' F8 G$ j, [, U! r8 S/ M: A
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
7 u; s7 o7 z8 c5 ^- r. z$ @view, starting anywhere from .01 or .015.
# V' ^- H- g0 i' V T! \: WIn order to use this type of internet traffic, the affiliate can sign up with a number of different) v% r8 z, h D& J' s* Q2 ?
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
7 P$ a p+ x# G" v0 YMediaTraffic, and AdOn Network.
$ s! f; U" ?! U8 A9 A- b3 ODon't popups get blocked by pop blocker software?9 _& R: w& v7 \
No. Popups are served in a new browser window as if the visitor had opened the new window
- I9 c) D. h" w0 X% k8 ?% Athemselves.
4 S0 Z; U7 L0 f2 mHow many popups get served to the visitor?
$ [( t; k5 q9 bThe number of popups served varies depending on the PPV network. Some pop more frequently8 O8 y( s2 H4 P
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
; |( S D, y: M* D' Y, Cserving this kind of advertising, so they have to toe the line between keeping their software
9 \4 }0 o! p, z# X$ ydownloaded and still making a profit.6 Y k% c- O0 N
Isn't this type of software bad? Why would anyone keep it on their computer?' V, ?; [; O; D. ?: Y) ^: a c
No, this type of software doesn't harm the user's computer.6 e7 ^$ I- G' k0 D! m/ J; }& {
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,% F0 u$ ]& ~2 d( P I2 G
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
4 B) t% q W6 h6 F2 i# M) y% Gthat they can continue to have access to the incentive.1 _# Y+ L5 N" J' f/ f" _: x! k1 k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
B- b8 ]' C5 n. J z0 y2 x( AHow to Get Accepted into a CPA Network$ `1 I8 H( q M
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
, ?6 p" C2 K9 M Sto start looking for networks is Offervault which lists offers and lets you compare payouts across
7 v# l5 H: \( y- s4 J+ j. D9 Wdifferent networks.
' o2 `0 C) b3 p: m3 a" ~Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
2 v( |' w% B8 M1 g papplication and be as specific as possible about your promotion methods. Usually some time after1 k" D& b# E. c' F: e% t
receiving your application, the company will call to interview you. The phone interview is a critical
# k) o7 Z8 ]6 i$ g- w9 l7 S/ ~ H2 s9 ppart of the application process, and most networks will deny your application outright if they can't get! c) F/ P/ V. _& l! b
you on the phone. Q" B) X w, M* ~! H
Often, the person who does your phone interview will actually become your affiliate manager after9 L" T4 W9 I. J6 F" @- K' j3 ^
you get accepted, so it's a good time to put your best food forward.+ }1 D' M5 D8 r6 @% H
You might not relish at the idea of someone grilling you about your internet marketing methods over+ [) F! O) d. B, b+ q4 j
the phone, but trust me, this part is critical. Have answers in mind for the questions:, s& C) n+ L; r$ Y4 c
What methods do you use to market offers?
$ `+ F% u8 ?3 _- {8 X4 `' h2 L h- MDo you already have a website you will be using?) _5 @; Q8 i! g9 S& k( ?
How much is your advertising budget?* t, g' e/ e5 Q. i8 i7 L
What other networks are you a member of?6 b9 u, m. ], {4 q5 m$ p
Who are your affiliate managers at these networks?
9 }: h! z3 x% XDo you use social media (Facebook, twitter, etc.) to market offers?9 L% f9 \2 l3 L* ^5 q
How much traffic can you drive?: z |9 ]$ r6 [. I' Y) y. l+ I
Do you have a personal recommendation from anyone who is already a member?$ R- `9 Z9 ]) V8 F% {% a
Once you provide satisfactory answers to these questions, the network will approve or deny your
. I, U' v' ~9 T1 n; u/ D9 zapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
3 N/ K2 I7 a/ ~6 B, Bpersistent. Also, getting a personal recommendation from someone who is already an active affiliate9 {9 g$ \' u( l
for the network can be helpful.
6 h1 \6 P; x( ?) r1 e9 bTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
0 \" U" Q4 k8 y0 Z7 j. ZSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
, ^" W# P' ?7 iowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know2 V0 S& R7 I6 v- X3 B. ], o5 Y
people can open a lot of doors as far as networks are concerned.
0 u @6 X' H w- j, ?After You Join a CPA Network
$ x; ?1 O& q, U! V" w' |. oOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
/ g% {* J- ^' r$ Iand make an attempt to get to know them a little bit.
/ b8 ?* D$ j) }; d' C6 ZFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
- O9 y4 i; D _, `weight in gold. Start feeling them out from the start and try to get to know them. Once you get2 J' z, d9 Z* b8 u/ q" n. t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
/ q' T) S4 B' H: x" c) Flarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
% C4 P3 C6 y4 C8 a! abumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
% K' G( ^) K. r. ?email.
. |3 ]4 k8 R. K" n Y. h" p/ pFor more helpful info about dealing with affiliate managers, check out:, K" D( j8 v( K
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
( d( X, D; e! ~8 Z* q. vhttp://www.mrgreen.am/affiliate- ... iate-managers-want/0 L% O8 T4 o" g/ N, h( u4 ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
" N5 \' c! o6 i* }Set Up Web Hosting" T; B3 R- ?, x8 T
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said5 C+ v& o' L# ?+ G1 }9 J2 q
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
# v% b+ O( Z6 [, jhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with% D' J) N' ^ ?+ l: B
whoever else is on the same server as you.
8 z0 I! R$ p9 s: q4 |Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
{! Q2 _, d# _7 H) b6 \enough that the visitor can't close the window before your pop up is even shown. You have about 3
; W) [, T* [: rseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
8 Y8 H: ]& D6 `7 n- u4 _9 {To explain the difference between types of hosting packages, picture a refrigerator (the server) in a/ I$ B4 F6 Q/ d2 m5 y: @
house full of roommates (hosting customers).2 S- T( s" V) B5 |9 J
In shared hosting, this is like having roommates where everyone has no specific designated area inside
8 y ~2 O1 n7 [1 X( g$ O. dthe fridge where they are supposed to put their food. Everyone just jams their food in however it will% T6 z6 V/ Z% |$ f+ |& f# o
fit.) U/ Q0 M8 O7 Y6 ~
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than) x# ]2 E* G" x7 X
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
( N% A: r7 m7 k9 U" @their food. Everyone else's food in the house has less space to take advantage of.
% j& H" y* s2 I. B& [If you have less server resources to take advantage of, your ability to serve popups will slow down. For
( D, S, M; i9 i) @3 M, Uany type of hosting this is a bad thing, and especially while running PPV traffic.
8 Q4 E7 H7 N* M% OIn the case of a virtual private server (VPS), everyone in the house has their own designated space1 b6 c# B0 ?- ^* i4 i0 k
inside the fridge to put their food, and other roommates can't come into that space. The server is) Q3 b0 Q! Q* G7 ~: W3 [5 j" }
partitioned, so that each customer can only use a specific amount of resources at any given time.% ~. Y! U0 d+ q& M
A dedicated server would be like having the whole fridge to yourself. All of the server's resources2 }- Q* m% {! Q" Z5 _' }) Q
belong to you and no one else can use up those resources. This makes it possible to serve much more
( u8 a) G$ E5 Q$ R& @0 s+ q9 Dtraffic, faster./ Y+ e; w5 f$ k" ~* \1 F7 |) y
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.2 X# c' x$ @* M; Y: x# I, a
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is% B9 b( M6 i" Q& A* r
here:3 g. l( P" z3 W- X
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting- Y( c% x5 ^9 E6 X
VPS&highlight=hosting7 p# u# j& o9 M5 f. `5 p! P6 I
Dedicated-Hosting-vs Shared-Hosting- V, x4 E+ N3 k" T
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-& O Z' O$ _9 @3 ^
Hosting...Your-thoughts2 f1 W$ Y$ F v' k+ n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
, v+ `. S# \& \5 N" JHosting Providers for PPV
" ]5 q6 B3 g- V9 Z( X2 RBeyond Hosting
# T/ h' L' p" h' k/ P7 V6 a, ?9 B- Dhttp://beyondhosting.net/$ d) Y2 ]3 ~0 ?) \
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment2 p( w& N; b! ^- L7 p0 K- b7 L
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
( N$ B$ I+ l5 h( o Fdirect linking with PPV. Also, these guys provide great support." D+ f2 T+ y; L0 ]2 ?
Prosper202 Optimized Hosting
|, Q6 a3 r" h- J$ |# v ehttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
; |) U$ D& Q9 X/ o1 Z4 A* N" h# b6 f0 fCPVLab Optimized Hosting9 Z2 W+ y/ [$ V$ p: q
http://beyondhosting.net/CPVLab-Hosting/
- ^; j7 J2 |2 S" KDomain Names for PPV: N" m0 M8 Y: G2 Z W
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
5 z9 `1 B% q# Rwhere you're going to host your tracking software and your landing pages if you decide to make them./ a+ \: h( |! T0 A b9 C( F
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
' c0 b# F6 ]; K# x$ D, wbland one is fine to start with, to host both your landing pages and tracking software. The .com,; \$ f* P% k: B4 p
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a6 i; p# ?4 r5 J9 ^! ?# Z. X
term or build a whole website.8 S1 a- e; [; [
After you buy hosting, a domain and get those all attached to each other, the next step is to install
! r5 d$ x& P. _8 s& I* etracking software on your domain. This is really important, because it is necessary to track your2 ? z* @( a: a: S8 v
conversions down to keyword level so that you can optimize your campaigns. Without proper6 J4 j# t, ~, u) B' K
tracking, it is impossible to know what is working and what isn't.! R( d9 A& M; y, n1 z+ _
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
8 j5 X) X# U0 S# Jis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
+ s. U( y2 P7 P: `; Z. A1 @Prosper202- m2 g S8 |1 t( f' g
http://prosper.tracking202.com/apps/
: U2 l6 N" r0 K- u- ^CPV Lab
3 K4 i0 _& f, Z* v+ v& n" Rhttp://cpvlab.com/8 D7 r# {. f1 G5 g4 u- T
CPVLab Help Videos
% B6 r* K! {- V# s, u0 _# Xhttp://ppvlab.com/oweiw/oiurw/vdm.htm
4 V* V8 B3 _" I1 [As far as which tracking software to choose, Prosper202 is open source, free and pretty much an$ H3 v3 ^ R/ Y O e. `
industry standard.( @! `* _9 Z. e2 z- `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
, D; g F& g- L+ i5 f: ACPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from7 R# _) c5 U! A1 _4 H
good support if you have problems with your installation.- F1 _4 k# E: o7 V; n5 C$ W
Tracking 202
9 `3 ]0 g4 P1 j- K% E2 Q8 H7 bTracking 202 is the hosted version of Prosper202. You can create a free account and then build your' E6 k Q( e: k( u' X* H( J
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
; {; p: j" e! j# v# _, ^8 Harea.# d& H) T/ e& {4 X4 q+ c$ q/ z5 l
If you choose this option, keep in mind that your tracking software, one of the most important parts of9 _5 u1 {) U$ E) z6 ~: V* p( n
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
! \0 I8 R2 y* S6 n" [; k/ G# G/ Rinterface, and their hosting.
; p# k! |# x, U$ M* X0 }4 kAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
0 d7 I: W# N1 _ |+ G0 Gand targets which you are bidding on. Leaving this up to chance in order to save money could$ [0 T/ O$ z0 e1 F7 h; i$ X% x% M
potentially leave you open to huge risk if someone else caught on to what offer and keywords you+ }, x4 c, j" n$ T7 |4 z$ P' e
were using.3 ?& \( }3 H4 B5 ?' U
Choose An Offer1 @( l6 r% k4 q { x" `9 e
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.2 s2 P v+ l. U6 N1 P- n
Lesson on Offer Selection
8 K( f) u* E- h' Q1 ^, w, e# vhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers2 f3 V( l4 S' h3 X
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
; L& y$ x$ w5 E' A. N! T8 Y. eTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using v$ i5 E% E9 C# o: a2 V! B
LeadImpact as the traffic source.8 F, g! M" f4 G; d+ T2 j# A
Now the best way to learn how to put all of this together is to just get started. For some variation in
2 z: O: U. Y8 v! w2 a( sthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
9 I+ W9 {/ S6 ucampaign.
1 U/ Z# s. v `' |When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
% R- g$ v' L1 m A% t7 apage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
# W+ r0 |# d6 T7 |8 D1 ~! Dthat all traffic is accepted.
/ I7 ^4 K$ g# ]4 xFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.( w% u4 o6 D W
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
; g8 } C& _2 J1 ]& cget creatives like banners or images specifically for the offer.
: e6 \) E* S, D+ @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
+ L4 T0 l' C" Z* o0 l: _: `* bBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
4 f& [# Q R/ t j, |track my keywords. Without doing this, it isn't possible to see what's converting.
8 o+ ~0 {4 V; {( k$ X: SIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:& G e2 Z5 [4 I" D3 _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9$ @1 b( g m/ T4 {: ^6 i' a
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
, ~0 O% n8 ?. z, h1 Q' @bottom of the page:
9 F3 P7 J' J- {6 [( i: D+ J* TNext, I have to cut and paste this pixel into my offer at Ads4Dough.: [+ N; x V1 o$ z4 F
Click on the offer → pixels → Add a new pixel and this comes up:
4 q& ^$ g$ c( sMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL* G, r3 G" j3 P1 m9 h
from your software into the box that says 'Enter URL of image to load'.
+ \/ J- z8 @9 X. A/ {Once you do this, it should look like this:# a' N( _8 J" g0 l5 b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
$ V$ k# o% y0 J* T! a5 T( O G7 PClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:( U% y- a, W% K* V6 {
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
( X7 H6 R3 V- B) O SProsper or CPVLab.
: j9 J' w6 g# g2 I# v0 T3 }
q& o: k/ K# ` |
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