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PPV GUIDE [PPV新手入门][28页]
) _* z n% R, s" C+ g详细的请下载电子书！1 U, O/ b$ D3 q; t" r
) Q' D$ E# G- R9 ^2 ~/ p/ K. |8 D# |( x: a4 p \ V2 k
Newbie Guide
$ Y$ L9 X% ` ]: B+ O g2 bPPVPlaybook.com( @% s& Q& U0 h$ U$ U7 }* A: T3 y3 U
Tracy Shaffer
2 P& O: j* r6 A0 Z( f7 vDavid Ford3 P0 o9 D8 ?6 f) V4 b$ M7 }# }7 r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
; }. i7 N7 U' j! R, w! xGetting Your Mind Right to Start Affiliate Marketing
$ u ?( X( V. E7 ]& |The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an6 [8 f. y8 k" M. G) U( d
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where( m7 L- n' T7 f
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
7 S% {, A* p$ dwith any success, these claims are laughable and far from the truth.1 C0 r" C0 G& y6 m3 X
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
+ }* o8 `7 w4 Iflow management. The main benefits are the low barrier to entry compared to other businesses, and3 W2 i: {7 t$ ^+ @+ ]# j2 ], C. V
the ability for a marketer to be a one person shop and make an incredible amount of money with low
3 _0 J0 E8 k: Z5 t. Woverhead.# Y, i4 R) v+ J( y) e; Y! t$ S
The winners in this business are the ones with persistence when nothing works, who know there's2 z1 z9 A9 r8 l5 C+ m) K' p/ ]
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
5 b- o3 u- T% I( X1 b d- T$ lThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
% g; W* `9 u7 k+ }8 Wstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.: W8 w0 @# t$ L& ?* N
Most of these things happen suddenly and without warning, and they all contribute to the amazing
) \& C" H2 I" b& a$ }+ u9 s/ w: Zlearning experience available to anyone with a few hundred bucks and the ability to open an
9 l( l @* {4 N# g' Sadvertising account.3 t( x& ~! C* ~# x$ K/ l
Your competitors are willing to work at this around the clock. This isn't a push button, instant business+ F+ i" C7 }/ }) t
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet+ B# R# f8 N% _6 U. X) |
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,1 C7 I0 L2 j8 g, u* \" W6 Y4 h
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.9 k& K. O, f) d, b- t" U' O' l" J
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you3 [+ \5 z( G8 I* s
started building PPV campaigns right away from start to finish. With that said, time to jump in and get( v) K$ p# E" C' N4 x5 A8 w
started building.5 R" P0 r/ X. A6 L. e6 N" B' O
Things you need to get started:
& M6 f% K7 u, F! Q- P1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
; n# g$ _& {8 t) E% P& o2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)* q3 `; K3 \% ^6 e: ]/ V
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
% V% O4 C0 {* H4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)/ G$ H1 L4 `. v3 S6 l. e
This guide describes from start to finish, how to get started in affiliate marketing by running traffic& S: Z1 u3 O& V
with PPV.9 Y3 p5 R. N/ T, Z* W% P
Basic Getting Started Definitions& k9 F& ], Q, s/ {
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more6 l# k6 T h+ ~" W; U
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main& i# S) _4 p% f% T$ i% i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2 N- X; `0 j; W" q
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
& g$ ~6 k4 l E) `! }1 I+ _Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate" m# Z" V( p5 C/ x/ H8 v/ T
receives a commission on that product. An example would be the Amazon.com Associates program,
' _% D2 b* U. L* \Comission Junction or Clickbank.
' q4 G7 m3 }# A4 b R+ RCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
) U0 @/ S- o0 q0 wan action like filling out a form, submitting their email address, signing up for a service or sometimes2 @! X$ X, [: l5 M9 a1 L
buying a product. An example would be Ads4Dough or Neverblue.5 g6 G+ D% T& o" o
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's( q( p2 Y1 k" ?8 n* p* J
account, getting the affiliate approved for offers, bumping payouts and just about everything else
) L* _( ]7 H& B( u, Lrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
& r4 o' f: a, d1 i# _5 ^8 T# iright from the start can really help you.% K B& y X/ K
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
- C" q0 @7 q. K4 Yin pop-up form through downloadable software on the visitor's computer. The advertiser pays per" a: |; r' p( g4 v* A: m
view, starting anywhere from .01 or .015.
; q Q# G' G k; d$ GIn order to use this type of internet traffic, the affiliate can sign up with a number of different2 U$ a' z% {5 o+ N- h* T
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
, o C1 |& b$ l; GMediaTraffic, and AdOn Network. @3 G8 x- j" D u! m" k
Don't popups get blocked by pop blocker software?
' f. H# U- d; I: r% I; Q/ xNo. Popups are served in a new browser window as if the visitor had opened the new window
' k7 O) \9 ~' N" ethemselves.4 I m" a5 u' v2 }5 W7 l5 R4 m' t
How many popups get served to the visitor?
8 y/ l( j- `" M% h! v. DThe number of popups served varies depending on the PPV network. Some pop more frequently
- o3 j% T( |: O% u(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by T* H5 ?' r2 ?
serving this kind of advertising, so they have to toe the line between keeping their software
4 w0 ?1 ?$ V" ldownloaded and still making a profit., p% ^$ K, v8 }% `/ l& _/ h
Isn't this type of software bad? Why would anyone keep it on their computer?
% Y) Z# O, M, i, J0 [. {, tNo, this type of software doesn't harm the user's computer.- B- p* x+ b# E- W, W. W( F
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
& X8 J: \( G3 C- F& U4 B2 Utoolbars or videos to place the software on their computer. The visitor keeps the software in place so7 ~8 x& O' w& I8 z
that they can continue to have access to the incentive.- R: k+ u7 [) X4 {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
) F: D. Y k: ~How to Get Accepted into a CPA Network
3 B9 G: n6 y+ D# \: SIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place* ~( l* g' W! G1 Z* @
to start looking for networks is Offervault which lists offers and lets you compare payouts across
* ~# g/ m* H+ }different networks.
. T4 w. T; N' U# r# o6 K; g. n& pOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
' A7 z2 V1 f- b7 C9 Happlication and be as specific as possible about your promotion methods. Usually some time after
6 Y: ?# Q- ]. Q, Rreceiving your application, the company will call to interview you. The phone interview is a critical% [. `# c* f9 H1 w2 H& q' O
part of the application process, and most networks will deny your application outright if they can't get
8 }! N% H6 x% L' ?: J9 q9 a7 |you on the phone.
/ d- A/ K; [$ ]4 R5 T. Q/ y0 {- TOften, the person who does your phone interview will actually become your affiliate manager after E. t8 c; P' E6 a
you get accepted, so it's a good time to put your best food forward.
; W2 h4 m, u6 o1 oYou might not relish at the idea of someone grilling you about your internet marketing methods over
* \4 S, D) Y' [the phone, but trust me, this part is critical. Have answers in mind for the questions:
6 ^0 N/ x' I( ~; C) o, J& rWhat methods do you use to market offers?
' C8 N( J) W/ yDo you already have a website you will be using?
2 `) u; ^8 f# |) g* f* ~; u( dHow much is your advertising budget?
+ e6 x- o& T* I7 n! QWhat other networks are you a member of?
( s2 _. ~6 Q; m0 }- G. \4 UWho are your affiliate managers at these networks?1 J' d7 U8 b7 @2 \( s7 v5 P0 G
Do you use social media (Facebook, twitter, etc.) to market offers?
. k; K6 s4 E% cHow much traffic can you drive?8 M% U, a6 T% k& s
Do you have a personal recommendation from anyone who is already a member?
! n0 \, T: `, Q1 `3 n Q3 sOnce you provide satisfactory answers to these questions, the network will approve or deny your
" N# r# }, r8 ~+ s6 T- W/ G7 aapplication. If you get denied, just keep applying or call someone on the phone and try again. Be* E, ~! o# r3 G; ]3 X0 V
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
3 p! w. @6 i! p& N( Z& `for the network can be helpful.
$ V( v( i% @6 ETo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
/ T& z7 f0 u9 b. a0 _/ LSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
1 O; j4 ~5 R8 k6 Q: Y5 }owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
- o# n: o( k* j. S Q8 Apeople can open a lot of doors as far as networks are concerned.$ @- L: F6 C6 t' m. k
After You Join a CPA Network
0 j/ F, I3 J. l) o3 g; K, b6 v1 LOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager- {+ [" n2 p9 z& G( ~7 D
and make an attempt to get to know them a little bit.
: w- K+ \; J+ ]% j% a- G0 L7 g3 g& dFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
* w2 p7 G8 V) @3 F) vweight in gold. Start feeling them out from the start and try to get to know them. Once you get
% V n* h1 |2 J# l: M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 46 j, p* o2 T: C- k2 K
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
" S4 _, G g9 ?5 y' {bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus1 a; Y% s( x& g- ]" h1 k
email.* B8 L" W3 l/ ]6 W+ H* P9 @0 }$ m2 b3 ^
For more helpful info about dealing with affiliate managers, check out:
3 j7 p* j9 p" U8 Z, ?; uhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
C5 Q8 P+ P1 P" L# ?4 ^$ M5 b' Ohttp://www.mrgreen.am/affiliate- ... iate-managers-want/
! \1 e3 B8 V+ A. z" ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 56 i. ^- y0 L3 B2 v! b# m4 e; {
Set Up Web Hosting
9 ^ _( [% _8 L9 U0 yGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said+ u$ H9 ^6 q M* L8 @
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
/ k& F* ~% n! ]. [' z' C; M8 Shost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with e" J0 \& J: l0 Z* q! j- I* Q
whoever else is on the same server as you.
& \% u1 P# V, t' t: v; ]Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
& c9 p# P4 B) M$ z* [9 Jenough that the visitor can't close the window before your pop up is even shown. You have about 3
4 X% h* d) e) L6 O7 Yseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.3 I) m1 ^9 k. j. W( [& T
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
$ ~- @( M3 D" M4 Fhouse full of roommates (hosting customers).% Z0 g- `" b& Y0 H$ g
In shared hosting, this is like having roommates where everyone has no specific designated area inside' |; v3 [' X5 v
the fridge where they are supposed to put their food. Everyone just jams their food in however it will- r! C. O# b) I4 J
fit.
5 S4 p+ u- f, [" oSay your roommate brings home a large turkey. They will then take up more of the refrigerator than: T. F: o; f9 W# c2 M
the rest of the roommates, by virtue of simply needing more space and resources to accommodate, Y+ x# U& a( d+ Z2 M
their food. Everyone else's food in the house has less space to take advantage of.2 {/ B( ]3 B$ B5 O
If you have less server resources to take advantage of, your ability to serve popups will slow down. For& I u! h6 L% P Y
any type of hosting this is a bad thing, and especially while running PPV traffic., z) A9 J+ B1 w: K
In the case of a virtual private server (VPS), everyone in the house has their own designated space" Z1 T8 ?8 Q4 t/ a
inside the fridge to put their food, and other roommates can't come into that space. The server is, x0 _$ L/ D* L; G; O) g
partitioned, so that each customer can only use a specific amount of resources at any given time.
0 f, X$ j$ P- L+ ]' w8 aA dedicated server would be like having the whole fridge to yourself. All of the server's resources- t& W& V5 s8 y" C. P
belong to you and no one else can use up those resources. This makes it possible to serve much more
7 z6 Z. y& j6 l/ W( R! Xtraffic, faster.
! d% X3 J3 U- t" }) m' d3 r+ c5 `At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server." J$ u% p& G( E: |4 s6 O
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
6 I- ?; W5 [5 p' D3 yhere:
# a2 s1 y4 g% i! C, N2 ehttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-) Q- D$ x: l; a
VPS&highlight=hosting
" y8 }- R' R9 Z. o. O1 D; m5 S4 Q. s/ N) ZDedicated-Hosting-vs Shared-Hosting7 w; P6 R6 v0 ~
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-5 D3 p4 K, ?, O3 X: I& j
Hosting...Your-thoughts1 S6 m5 T0 F# ~. Q5 b! R% n. M. ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
+ ^4 s: }7 s5 J6 A8 ?Hosting Providers for PPV' a H3 F1 @' _
Beyond Hosting
% q& q- L8 Y6 Z, \) r$ Q+ k( ghttp://beyondhosting.net/, [( {: |. ~. ~6 c4 a% ~
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
# h/ H. ~8 \7 E1 Y& ~receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
* M$ W* p# W, M' edirect linking with PPV. Also, these guys provide great support.% v" G" a* r# ]& ^/ K& o
Prosper202 Optimized Hosting# X! q: C% { O. N' M y
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
1 h" f# |4 H; Y) b( JCPVLab Optimized Hosting
5 R8 c" a+ X. d6 U/ _+ p; Jhttp://beyondhosting.net/CPVLab-Hosting/
, t0 P3 ^# r" Q+ V+ j) Q( [Domain Names for PPV* q/ Z9 S0 ]" r* X0 I. M
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is9 h' X: Z& W8 L) l$ F; i
where you're going to host your tracking software and your landing pages if you decide to make them.
0 R5 ]# h/ Z0 z3 b- aOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
/ V( f D5 P3 h8 \& }4 v- B2 o7 mbland one is fine to start with, to host both your landing pages and tracking software. The .com,- _4 m+ @. _# p
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
5 y, C" N! z$ p) nterm or build a whole website. F" a# s1 n+ _0 }! n- M
After you buy hosting, a domain and get those all attached to each other, the next step is to install) ? E1 f) g) m6 w3 b! X5 J$ S
tracking software on your domain. This is really important, because it is necessary to track your( ]9 A- |8 g/ e# t; M
conversions down to keyword level so that you can optimize your campaigns. Without proper
1 j: N( F# N, @) q+ Z' a1 wtracking, it is impossible to know what is working and what isn't.6 Z- U- ?1 s# h+ ]
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
8 }3 S- b4 R! X7 l: B, e. Zis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.2 D" E" T1 j9 E9 z) z$ p% z
Prosper202
0 V4 X- ?) Z% ^8 }5 K5 ?http://prosper.tracking202.com/apps/
) s% ^% E4 P2 s3 }' [CPV Lab1 }$ j! s4 m6 L8 O* m9 X6 U
http://cpvlab.com/
: s( \" h9 N TCPVLab Help Videos
2 V3 P% z9 v3 ]9 y4 `; j8 Y4 y# rhttp://ppvlab.com/oweiw/oiurw/vdm.htm$ e; G6 f4 D) \
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
$ i: M* F2 x' q: ?. ]( Kindustry standard.) G# @& q7 Z8 y4 p2 S4 r1 d# r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
" N: V- Q* G* h: K0 c. CCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from" D& y4 Q3 _: p7 @0 Y0 _7 t
good support if you have problems with your installation.$ u. f3 C4 {! e2 P! J- O6 h
Tracking 202* z. f$ p0 S; f+ X- B* f
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your6 s' B9 Y% ^/ `; I' P5 K/ ?
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
" h) `2 Z% y0 y6 Darea.
$ j: N( j4 k: o+ p: ~! M; O2 xIf you choose this option, keep in mind that your tracking software, one of the most important parts of
9 U; Z8 I/ D7 |your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2022 H* k$ b$ ~) o' m {% B
interface, and their hosting.! t( x0 p, N! ?2 ?- L+ A" q' C& w
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
, o* y5 ~3 H3 ^: y) zand targets which you are bidding on. Leaving this up to chance in order to save money could8 n- d# ?# Y l. H* }
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
$ E$ k) e! H9 E3 d6 X$ awere using.
! |6 ?' f. l+ l0 R1 pChoose An Offer
1 \" _8 ^2 V5 KNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
4 ?. E, H6 R0 _. c3 d0 _4 U& n2 L5 cLesson on Offer Selection
, k8 y6 K$ Y5 v8 a) bhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
* k' ?5 t5 d$ _/ V: [In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
7 [3 s+ ~: ^. A% \, M1 MTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
) w* _& J8 t& RLeadImpact as the traffic source.
1 z* Y: L3 _. Z4 w/ Y" q/ ZNow the best way to learn how to put all of this together is to just get started. For some variation in& b p8 ?0 K% A
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
0 K2 I4 j* U+ O) S4 Bcampaign.
! y4 n' A. q" ^( OWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
1 O8 J1 l6 Z- K. a9 ^( u: I1 [8 C" apage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says+ s8 g& T7 C! B J) \/ r7 o
that all traffic is accepted.
9 y* r% Z" ~* ]2 Z1 M" \1 x, LFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.- w8 }/ m- A' x# M
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can( O' M) `/ I+ Z% T$ v5 `" Z
get creatives like banners or images specifically for the offer.( T$ q3 o5 |% N2 V! A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
* W u8 h: V9 L3 w7 OBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can8 z3 q/ F) ]7 |
track my keywords. Without doing this, it isn't possible to see what's converting.
$ a4 r$ y6 j/ B# h: Q j( q' oIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
7 H8 N+ e6 X/ k% N/ C: v+ U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
0 P8 K# X, v$ c. V4 Q! A9 CIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
+ W* w' I- d6 J1 l/ A1 ?bottom of the page:
, ^: D2 ^" v* l; NNext, I have to cut and paste this pixel into my offer at Ads4Dough.
. h6 W, @- Y& |' HClick on the offer → pixels → Add a new pixel and this comes up:# r) N- N$ {+ S/ ^3 S$ s' F7 w
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL( L+ ?0 I4 k3 u9 @9 d& h
from your software into the box that says 'Enter URL of image to load'.# Z1 S& O/ J: ^1 }
Once you do this, it should look like this:
2 K; ^0 E: n% @) ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10& J, ^; O( J* w, d1 H6 @
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
/ z$ }& I5 u: D- Q* ~4 bNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
% F9 z+ ]1 w) p7 kProsper or CPVLab.
# _& q7 w( A3 o$ {
/ Y2 k4 r' J: u8 E! N0 A$ I |
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发表于 2012-12-27 18:47:17
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