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PPV GUIDE [PPV新手入门][28页]' o- v( F7 m* {. r! u6 o/ O
详细的请下载电子书！
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9 d) e, f' i, Z+ }- w5 Y+ p( [' I
. h( s8 D( `# E- T0 y; ]# J NNewbie Guide+ \: o% I2 h4 J$ ~. l6 l* G. T) W
PPVPlaybook.com( R7 T6 x4 Y) p! h6 |
Tracy Shaffer
2 g, R* k% z4 j* M7 \David Ford
_2 m8 s0 P/ Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
/ I# F/ Y( W5 ]" Q6 a1 a+ iGetting Your Mind Right to Start Affiliate Marketing
. I- q7 Z9 ^7 z5 J" S' ZThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an0 @, _# a1 J: x8 s
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where1 f( a5 x; }: Y* S; r
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing" T3 j+ J6 S0 z4 q
with any success, these claims are laughable and far from the truth.! ]( X6 v3 C! ]# t2 ?/ ~
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
* `9 F1 ]! d% Lflow management. The main benefits are the low barrier to entry compared to other businesses, and
, J/ M N5 T3 `* Z7 Othe ability for a marketer to be a one person shop and make an incredible amount of money with low% n+ }3 }, j0 |$ f# K
overhead.
I# I7 E$ V& f* y9 u/ h( Z+ gThe winners in this business are the ones with persistence when nothing works, who know there's7 [8 \5 u8 V0 }5 e* p) W
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.6 y {+ M' Z) Q* ~% W# q7 u$ Q! q
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
; E9 G7 @) N( c: c7 Astop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
" [" [# ?# y6 xMost of these things happen suddenly and without warning, and they all contribute to the amazing
8 J: {% J, e* Vlearning experience available to anyone with a few hundred bucks and the ability to open an9 ~5 D( f" k$ d: v* J
advertising account.
+ Q, k" A, p3 }8 B+ @Your competitors are willing to work at this around the clock. This isn't a push button, instant business
9 N$ t) M3 \: m5 O: F% twhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet. @) [7 J0 L0 O# V* C& @: ^% Q
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,7 R6 G3 Q) S3 Z. U& j! B' z+ E, b
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.2 x1 r4 f) U5 P/ ~- f3 i5 {! B- o8 ~
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you, |! n& e6 _, |$ a- n
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
) A+ k2 m& ]" V# @7 s5 ~# cstarted building./ u9 y, Z! R- g
Things you need to get started:; \ G, f) }% Q3 b/ c( T" d' Z! s6 {
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
o& H( t0 A& j) b% M2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
3 c; I* r- U8 \- p, |5 h3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
5 l9 s B- S- `9 Y4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
; p8 w- u# f. W( i% R& tThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
0 f2 q: F M' m, R' N7 ^# ewith PPV.6 @; U; I+ o3 m' V4 q. p2 G9 d4 V7 Y, d
Basic Getting Started Definitions- _+ g% g9 }3 Z" B9 M0 Q- F
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more" J& b1 O8 J6 Q! Y; S5 n; n w. y
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main+ A; R, }8 p2 Y4 x) {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 26 s0 c* M/ e' f* H, b
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).5 l5 Z% i% X" a, c* E
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate' e% p; \9 V) U
receives a commission on that product. An example would be the Amazon.com Associates program,
! [+ b% n# L1 C6 v! j' v$ F% n# PComission Junction or Clickbank.& N+ H- K3 d" y4 p6 A9 ~) C
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes. D# F1 D' b9 Z3 a1 A# O" x
an action like filling out a form, submitting their email address, signing up for a service or sometimes! {' @" \/ O/ P% e1 |# C3 F8 b
buying a product. An example would be Ads4Dough or Neverblue.0 Z; E! X3 h& U' B1 X
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
0 w! U) d$ q# [/ E5 _account, getting the affiliate approved for offers, bumping payouts and just about everything else/ J+ D) j9 l5 S% m2 ~8 q
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
% L- f9 d1 o) ?# `$ Y/ T# H8 pright from the start can really help you.- H* D$ V+ M u
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served8 L* V0 l4 ^: o$ Z3 @
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
4 c% z2 N- `! d9 L7 `" o* f1 P9 hview, starting anywhere from .01 or .015.1 A- ?7 ~1 E# G& j( f4 U5 h; O* \
In order to use this type of internet traffic, the affiliate can sign up with a number of different/ f) V b% T" S. `8 \' j
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
/ O+ L( i X( g- mMediaTraffic, and AdOn Network.+ b, w5 j* f3 F/ p G8 O: n( l
Don't popups get blocked by pop blocker software?0 n1 T( m) T* H+ ? N
No. Popups are served in a new browser window as if the visitor had opened the new window
! N4 {8 L) X3 [7 Q. m! R0 E" Ythemselves.
5 @3 S; n2 V: r" HHow many popups get served to the visitor?2 F( w& F7 y3 _* T# k
The number of popups served varies depending on the PPV network. Some pop more frequently
: p- h% U$ T, Y8 I) W(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
/ |3 h) x7 B/ M" ?" Sserving this kind of advertising, so they have to toe the line between keeping their software7 P. m! t% `. m2 b: }% d
downloaded and still making a profit.
$ I4 r P6 a1 R$ ?, }4 w _Isn't this type of software bad? Why would anyone keep it on their computer?
: |1 c" g* U' d8 e# d! {% BNo, this type of software doesn't harm the user's computer.
' l6 o* n- M KCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,% \' g k, T9 v( ^
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
: Q! q9 X4 s& _9 Q, Ythat they can continue to have access to the incentive.
) F% D& R8 t- ]* p m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3 Y; o* [7 Q# g; M, v
How to Get Accepted into a CPA Network
! r: {$ s$ P5 J7 U6 e8 `9 eIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place6 M, w( c: ^% X5 r3 d- e( M
to start looking for networks is Offervault which lists offers and lets you compare payouts across
1 e" C, I9 J( ]9 {6 Hdifferent networks.
. v7 S+ E7 g9 g4 y5 L( sOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)1 \6 j ?2 C/ x5 ]
application and be as specific as possible about your promotion methods. Usually some time after& Q3 [3 W/ {" F0 v9 L
receiving your application, the company will call to interview you. The phone interview is a critical
- M4 l8 v, F( @4 ipart of the application process, and most networks will deny your application outright if they can't get N# v5 U) T& K; a9 F# u
you on the phone.
( c8 n& N/ } C0 O. g( BOften, the person who does your phone interview will actually become your affiliate manager after
5 \; G( V3 l/ y: @you get accepted, so it's a good time to put your best food forward.0 A, P- p8 ^- X$ o% I3 E {
You might not relish at the idea of someone grilling you about your internet marketing methods over" @. R7 v: n1 k; N
the phone, but trust me, this part is critical. Have answers in mind for the questions:- E+ m, R% r% a6 f. F
What methods do you use to market offers?& u, f$ ~; j5 `& D3 I
Do you already have a website you will be using?: i9 l& q( l! ~+ a
How much is your advertising budget?
2 }2 t, Q/ G$ O- R) DWhat other networks are you a member of?
8 P2 a8 O @% Z" V( b/ z( x4 pWho are your affiliate managers at these networks?7 f9 o3 }3 s9 N/ g9 _9 J0 O
Do you use social media (Facebook, twitter, etc.) to market offers?
/ c0 ]: Y7 Z" rHow much traffic can you drive?
: K" D2 A) e' P- IDo you have a personal recommendation from anyone who is already a member?) [$ u Q8 m& r2 O
Once you provide satisfactory answers to these questions, the network will approve or deny your' P I! `/ e q
application. If you get denied, just keep applying or call someone on the phone and try again. Be
4 F5 \2 t# |- `2 N. {persistent. Also, getting a personal recommendation from someone who is already an active affiliate4 K8 ~+ Q9 p/ b" C, b9 B: x
for the network can be helpful.
! i& f: v; R; o4 J$ ^/ w( |To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
$ ~1 z# q7 ?) J9 [0 Z3 oSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network2 x$ N3 A1 @0 s. l8 }. U/ E
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
- s! W2 Z- d. c0 F9 |. i# y& ]people can open a lot of doors as far as networks are concerned.
4 h: t4 i% p. Z* ]. k5 v" K) tAfter You Join a CPA Network
' X4 t" ]! k- {6 jOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
j- v0 a3 u5 k7 p, land make an attempt to get to know them a little bit.' f8 |! H" D1 M
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their0 l2 m# s* w5 d- A% n
weight in gold. Start feeling them out from the start and try to get to know them. Once you get! y% o% }: H' ~" F8 i+ G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4: Y* X) R |& i% U; N/ [- p
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
# ~+ @0 x' g0 K) ~- o: w4 ibumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
2 h/ _/ F, ]) H: a7 iemail.1 D7 X' T. y2 l C* h' S3 h. W% U O* Q
For more helpful info about dealing with affiliate managers, check out:
5 j2 x6 a, v0 W4 Lhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/0 Y! \" V' c( c! j! ]7 q
http://www.mrgreen.am/affiliate- ... iate-managers-want/! n) ^9 M3 O. s1 m4 ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
# b" W% L; X6 y1 DSet Up Web Hosting4 T+ t" W8 _" F/ J/ K0 p5 _$ G
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said9 `0 e7 K) b1 q2 w: G- A
about internet hosting. In general, you get what you pay for with hosting. When you use a shared1 O; C4 Z( U# S$ v! I: d% p
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
$ }8 {4 v5 P! T9 w) Fwhoever else is on the same server as you.
! k0 u1 A& A# B- `6 N7 ?Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast% y# _/ ]* _: g8 E5 i
enough that the visitor can't close the window before your pop up is even shown. You have about 3
9 A8 n5 @# a0 A gseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
& Z5 p/ b7 N. kTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a* a' B3 _ O6 a) ? M+ D" R% }
house full of roommates (hosting customers).
( q* V6 B8 R" T; p( y$ _In shared hosting, this is like having roommates where everyone has no specific designated area inside( d$ }" Y- [! k
the fridge where they are supposed to put their food. Everyone just jams their food in however it will! w; j1 H& V, t: ]1 ^
fit. @ w2 s* i% r: c
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
+ `7 k+ W. u" Hthe rest of the roommates, by virtue of simply needing more space and resources to accommodate) G0 I% n* u. m$ P
their food. Everyone else's food in the house has less space to take advantage of./ Z V* C L m7 b) \- m$ v
If you have less server resources to take advantage of, your ability to serve popups will slow down. For' ^7 w' \: ?7 I6 g1 H) C
any type of hosting this is a bad thing, and especially while running PPV traffic.
- A# S+ J) G3 {) d6 x, aIn the case of a virtual private server (VPS), everyone in the house has their own designated space
$ ` ^) q6 I2 ^4 ~inside the fridge to put their food, and other roommates can't come into that space. The server is4 ~% j* _# C# j: t
partitioned, so that each customer can only use a specific amount of resources at any given time.: O% R/ x2 a& P
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
' X2 M z- M- p( a8 V+ N+ }. tbelong to you and no one else can use up those resources. This makes it possible to serve much more) X# c1 X$ j* T. f
traffic, faster.% q$ A/ M2 x, { f1 \/ ^1 g
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
( C0 D% {, f( C, E3 V* k K3 xAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is# y; R* j: A- t9 y2 y/ n
here:1 B$ R' `0 l; n: I* q' Z6 P& n" q
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
: G! h( k2 A/ i: t: O$ \VPS&highlight=hosting
& ~. T5 I0 \! v; f2 L3 XDedicated-Hosting-vs Shared-Hosting7 y+ W) v! C: t) f
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
5 L5 [+ g. b2 C$ u z MHosting...Your-thoughts& ^$ U3 }% x: [8 V' P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 61 d, E4 Q$ ^0 o1 @9 v4 Q
Hosting Providers for PPV3 L8 ^# F- G& v9 u' l9 l ^" n- f
Beyond Hosting) X* w' M+ [* L' H8 u9 D9 J
http://beyondhosting.net/0 t1 R# m5 g h
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment. r$ h; v5 [- z. X: |' l4 u
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when9 r8 T' e/ @- m, X
direct linking with PPV. Also, these guys provide great support.
( S M) X l9 g5 f7 L) hProsper202 Optimized Hosting
& t( S. g% V$ |4 ]. O' c( N6 Xhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
' Z) l& `/ _+ m3 N: Q# L1 iCPVLab Optimized Hosting) _, ^4 m0 F3 j8 o4 O
http://beyondhosting.net/CPVLab-Hosting/
9 [; @0 T5 F5 L( v5 {Domain Names for PPV: l- @( b7 S0 M- I6 d
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is1 Q; i _5 n% ]# B5 r% {
where you're going to host your tracking software and your landing pages if you decide to make them.
0 U+ w- C+ H! ]- z) Y& N XOftentimes people wonder if they should have a specific domain name or a generic one. One generic, p% J* V" f$ B1 s6 I' A$ F
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
. b4 i; c* e, Y+ B& m.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
5 _8 f) }8 ^$ o! n' ~" @: Xterm or build a whole website.* r# E+ l( F1 J/ a; t/ G$ I; S
After you buy hosting, a domain and get those all attached to each other, the next step is to install" B1 a# n; z, @# P0 T
tracking software on your domain. This is really important, because it is necessary to track your
4 J0 i4 z0 P- Q* w; pconversions down to keyword level so that you can optimize your campaigns. Without proper; Q' v( Z+ d" Q5 o7 `7 B
tracking, it is impossible to know what is working and what isn't.
! b1 [7 }9 _0 U2 \1 J- ATo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
% m3 ?0 ^/ T3 K( Y0 c& nis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
1 Q3 z# r+ [7 U5 [8 lProsper202+ x ^1 M8 K7 C5 W8 C( c E* |, F
http://prosper.tracking202.com/apps/1 u; \% B0 n: B
CPV Lab
2 V: e# F$ \# {) ?; o# Whttp://cpvlab.com/7 n$ R! I5 `3 d1 O
CPVLab Help Videos! \: n8 i( u& h0 u( _
http://ppvlab.com/oweiw/oiurw/vdm.htm
% Z% P* G+ F: H1 yAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
# j2 P/ T' I3 t' h- F4 k" C+ Findustry standard.
3 V6 l% C! ~* B: ?5 X. Q6 c0 n& x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7; l" [( k% F3 D* z4 `( I9 N. F& z
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from8 M% U9 u/ V' W
good support if you have problems with your installation.
. |' Q+ O# R5 z* ^$ N5 b0 k( dTracking 202
7 s z( x" [# C0 Y/ o6 ]Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
- e8 q, r# D0 p9 d% Tcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user7 H) D4 V. J5 g! G, \) ~& e
area.; c( K3 @' E+ m5 g" E9 b
If you choose this option, keep in mind that your tracking software, one of the most important parts of: t3 j+ p) r1 T6 b6 e
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202) s$ a$ j$ W/ L( L2 ?
interface, and their hosting.0 [+ Y+ `# j. n+ Q
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
l* B) E4 I' h9 P' W1 F- Aand targets which you are bidding on. Leaving this up to chance in order to save money could
G) r) A/ Q/ zpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
; g! ]- g3 P g: X* S1 J# }were using.
9 m/ C7 u3 ~ q, y* N0 ]( @Choose An Offer
9 }- U: A/ N X/ k- j9 l* r0 INow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
- b i7 t/ H6 A* e2 C* {- |+ ELesson on Offer Selection2 P3 g; P, [, _+ }) t9 @
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
/ S3 X! o* r. S# A4 hIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.! q1 f8 J8 u1 C/ U4 c
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
& s$ t& V- J; T0 \( x" f6 nLeadImpact as the traffic source.9 ]' `& G4 e# M# E X
Now the best way to learn how to put all of this together is to just get started. For some variation in, C3 H( d" x1 `. o3 t1 x- Y" K7 C p& M
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked; r2 x4 ^3 o8 [( U8 B
campaign.
I2 U. T q: nWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
9 L% c0 u( y' U: n$ d2 F$ ~6 qpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says* | r! K; i; h8 ?
that all traffic is accepted.
z& d0 {0 b f9 @! NFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
8 v" W' a" p4 Q, O# E) VThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can+ R, N3 D7 ~9 s4 }; ~! }5 ?4 ]
get creatives like banners or images specifically for the offer.4 j) F( P0 V3 e3 g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 80 N. {1 r7 x) ]0 d* G# G, P; k
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can" u: N$ y' ~1 X. f
track my keywords. Without doing this, it isn't possible to see what's converting.
: m# n! M( v1 oIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
9 Z; d; x6 _0 m5 Q% M! B: n8 p2 |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9( L: t* u5 n- `
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
, S6 K3 Y5 \! x) k1 b8 P0 Sbottom of the page:) s7 u4 m2 V* I: q% z
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
& }/ G' D& Z6 o+ f) i3 KClick on the offer → pixels → Add a new pixel and this comes up:% r2 @0 A4 `1 X) I: C, |
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
" t" S% x$ X* Dfrom your software into the box that says 'Enter URL of image to load'.
+ N( ]. T% K, t* Z& K2 gOnce you do this, it should look like this:: O0 I& ^6 g* r, P7 c" M4 }5 F- a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
, n( {% v) O; q) V9 H7 z" TClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this: K4 y) q! B9 \+ [; Z; H
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
: {" E% x$ Z9 r1 h" T$ iProsper or CPVLab.+ B6 K) n! f6 W; W0 }; {) d/ E
* f. U; r4 B$ f: u |
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发表于 2012-12-27 18:47:17
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