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PPV GUIDE [PPV新手入门][28页]3 T& A; s' N3 A" v$ t
详细的请下载电子书！# M5 h1 z7 Q- x: a
- I" V' Z, v. W! ?# Q3 J# G
' o+ H2 d+ N' f/ E5 Z7 vNewbie Guide# G8 \& F- F! U/ g; ?4 \
PPVPlaybook.com
8 F: t( `1 H; RTracy Shaffer8 Y5 ^; ^' [) r2 m3 E
David Ford" s2 Q1 ?& k9 w3 J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1& L# ]6 v5 E, E
Getting Your Mind Right to Start Affiliate Marketing
|4 E5 C; H- \& y" @: c& \, RThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an$ R a1 S2 u0 h! p
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where- L- n% ?9 V% E3 C1 r) P. J
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
- P! X* Z) ^! j+ | a' Twith any success, these claims are laughable and far from the truth.
2 S. j9 j0 c7 S$ d4 fAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash! m5 |! Z6 r. ^0 b/ U
flow management. The main benefits are the low barrier to entry compared to other businesses, and
$ T) K9 X) R) }1 d$ e! Xthe ability for a marketer to be a one person shop and make an incredible amount of money with low
* M6 ~ G1 W6 m6 V3 F- qoverhead.
! L% _+ g5 v5 q$ p, ^ y1 QThe winners in this business are the ones with persistence when nothing works, who know there's
# @' i: o$ X4 c6 y; b( [plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.7 u8 O, z. g$ c0 m/ S1 J" l+ |
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
6 u4 o" k' `" S, Z+ ~! l( f0 ~stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.0 E; O5 j8 B1 l# x; A, q/ I
Most of these things happen suddenly and without warning, and they all contribute to the amazing" p& D* I, R9 {) `9 S' `
learning experience available to anyone with a few hundred bucks and the ability to open an, y; K. [( w' r
advertising account.1 _' h: o* l5 b
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
+ R( O2 Y }1 {where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
' u1 b' w4 v* W" ]marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
4 m; |1 B2 R) `- M \3 M6 t6 rtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
6 v$ p0 }$ P8 h/ _6 _: G; V8 d2 wWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you3 d; \; Q l3 E& Q, [; W1 }
started building PPV campaigns right away from start to finish. With that said, time to jump in and get; ~( b; Y; B# L6 W/ A6 T
started building.
! r! M+ t- ^# R. z4 eThings you need to get started:
: t' a9 E4 a7 }: r9 a1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
+ E2 }* x s# [1 @( S2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
3 V( t7 E$ |' o& W3 l/ Q( {, n J3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)% v' ^7 `' E+ N8 t
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
# v* F; h! V0 L1 GThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
% x+ ?. I* b3 ~/ Q3 y, A7 f! swith PPV. `0 g% {8 {. o# M8 U
Basic Getting Started Definitions K9 f2 d& a+ t; ~
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more7 `- x2 z; `) g: k/ D
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
) D Z2 j; V* ~( s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2+ p4 O! Q- A w5 U9 N+ e5 k' N# q. g
types off affiliate networks are cost per sale (CPS) and cost per action (CPA)./ f C# ^" H- v
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
7 j$ m' p. X3 H( Ureceives a commission on that product. An example would be the Amazon.com Associates program,2 Y6 J# V* c; ] f5 K$ S
Comission Junction or Clickbank.5 ^& f! _3 \0 o% i9 b3 o
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes7 x* I0 }& g- ]. T) ^
an action like filling out a form, submitting their email address, signing up for a service or sometimes4 v. F& _$ h/ I* T% K/ Y" t0 a
buying a product. An example would be Ads4Dough or Neverblue.2 O& s1 [7 b7 N0 _- R" E+ h
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's9 L& h; N3 q9 }
account, getting the affiliate approved for offers, bumping payouts and just about everything else4 V: H) e$ _5 Y8 t
related to an affiliate's account at the network. Having a good relationship with your affiliate manager& h: O( Y+ Q: B6 N
right from the start can really help you.' S" ~1 b' l7 d4 w
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
5 ^: o: J4 U/ Uin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
9 R, Q! ~, O: V/ V# iview, starting anywhere from .01 or .015.
f0 l) i, I+ n- {In order to use this type of internet traffic, the affiliate can sign up with a number of different
2 y1 M# o2 P# Lcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
{1 _4 U3 m& i6 z- K% s$ ?; x9 GMediaTraffic, and AdOn Network.
( X7 x$ D' @" ~& SDon't popups get blocked by pop blocker software?- {; X' }- _- Z% M
No. Popups are served in a new browser window as if the visitor had opened the new window8 t9 K1 j# P3 I ~, k
themselves.
: ?" b7 b$ L7 E$ U% s' X0 S0 kHow many popups get served to the visitor?5 b$ D5 I; c0 `+ X! e/ i: z) g; b4 f
The number of popups served varies depending on the PPV network. Some pop more frequently
" X p, e) O* d% ^(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
& t# Y M* }0 O* wserving this kind of advertising, so they have to toe the line between keeping their software
. t( ] @/ I! i' odownloaded and still making a profit.
* m$ a- n8 l- A: F; @' Y: jIsn't this type of software bad? Why would anyone keep it on their computer?
7 k. B) `3 H4 VNo, this type of software doesn't harm the user's computer.! F% |3 F$ y0 {' \: I+ z; c. B' ?
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,( K ^5 L9 Y. p; y
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
. O% x! e7 Q/ X" @# Nthat they can continue to have access to the incentive.. E- r$ i6 q, U$ w9 B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
, v/ _$ [/ M5 }; H. Z3 THow to Get Accepted into a CPA Network6 |0 m1 t/ U) e: Y
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
4 l1 ^# D! T2 h9 H# D# Zto start looking for networks is Offervault which lists offers and lets you compare payouts across
( Q V1 n4 n, B( O+ L% s0 r3 Wdifferent networks.% h+ J7 q% V4 k, c* ~9 w! S: Y
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
9 _; u2 i5 u& n* s, Japplication and be as specific as possible about your promotion methods. Usually some time after7 a5 @; D8 T. Z2 |5 T
receiving your application, the company will call to interview you. The phone interview is a critical9 c% t8 E) _. U* S
part of the application process, and most networks will deny your application outright if they can't get. W* @( X" d: t7 a2 r: O/ X% }
you on the phone.
& J$ F- p% C& v% M2 C2 lOften, the person who does your phone interview will actually become your affiliate manager after' X7 }+ \4 N, G8 K2 J
you get accepted, so it's a good time to put your best food forward.: J: ?- M* @. V2 \7 p
You might not relish at the idea of someone grilling you about your internet marketing methods over$ F+ x; G$ m1 Y5 S% k. K
the phone, but trust me, this part is critical. Have answers in mind for the questions:( h* ~" B4 U ^ t8 Y8 _+ p
What methods do you use to market offers?# O- f7 Q' { j5 ? b( p
Do you already have a website you will be using?
- |& Y, g1 M g) a( s( x* yHow much is your advertising budget?
* ]/ _6 P7 A% _* D8 V0 r& `What other networks are you a member of?3 D' x/ }0 J' R) a2 {- g
Who are your affiliate managers at these networks?
+ R; e7 u, Q5 W4 s9 ^3 RDo you use social media (Facebook, twitter, etc.) to market offers?
; s3 {; ` W7 ^; G. s+ I3 xHow much traffic can you drive?
7 V7 R. M+ N [Do you have a personal recommendation from anyone who is already a member?
, y0 D/ D g. s, k% H9 R1 M/ aOnce you provide satisfactory answers to these questions, the network will approve or deny your' C- i0 ?. |0 S; `! D. e
application. If you get denied, just keep applying or call someone on the phone and try again. Be
; U4 }+ ~! g5 ?2 _+ x4 dpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
- N2 r- Q' L8 Nfor the network can be helpful.
! D) k" s8 Y6 Q: Q& p6 TTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate; V6 T$ z I' h; A# t, b& Q
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
. N4 E) l9 o/ uowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know9 a6 m+ t, ?, {: q6 k$ s
people can open a lot of doors as far as networks are concerned.
% Y# T2 T$ T$ d% F+ m3 hAfter You Join a CPA Network$ C9 [4 P3 n4 U: f0 K5 Q0 L9 B9 M
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
7 J" r/ h7 `6 c( A, @and make an attempt to get to know them a little bit.. P+ T4 E0 [5 v# D' e6 d$ @% S/ ^
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
3 p- t1 q; K5 {, u9 y7 M/ hweight in gold. Start feeling them out from the start and try to get to know them. Once you get# [% S: f; `9 f; V- n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4( X x# `. J1 C* T6 x1 G/ n9 R
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
; H/ q# v$ O9 Wbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
. Q$ ^* g- Z& t+ j) demail.
( G3 [5 }" x& l: z$ b5 NFor more helpful info about dealing with affiliate managers, check out:
2 O! j( m0 j8 [http://ppvplaybook.com/blog/musi ... -affiliate-manager/$ w3 A$ S$ L% v5 a* A1 n
http://www.mrgreen.am/affiliate- ... iate-managers-want/
! C: j( N+ p* T) `$ I) _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5: Z: r2 O6 D6 C5 A7 t U# U2 w# C
Set Up Web Hosting# Q: h7 u% T% @* U7 [
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
' ~1 `( s0 I' d k0 q6 Y/ e% |5 T( pabout internet hosting. In general, you get what you pay for with hosting. When you use a shared, ]& D3 \2 [6 I9 ~+ I% O
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with2 |" Y) C* u8 J) }* v5 E
whoever else is on the same server as you. M+ C4 O. g( U; s3 F2 r8 K
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
6 m4 U$ R, b6 z, k/ G5 {enough that the visitor can't close the window before your pop up is even shown. You have about 32 Z( g6 z/ D5 w& z A9 y; w' p
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck., Y& Y p/ k! w; r6 G0 E
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
4 \4 C0 Z; {8 Q/ whouse full of roommates (hosting customers).
t7 Q3 B _) [+ N8 N# S6 S/ RIn shared hosting, this is like having roommates where everyone has no specific designated area inside
" C- |" _5 t8 j. i/ O( C" |- \' Ithe fridge where they are supposed to put their food. Everyone just jams their food in however it will; d" Y+ [! D o& \, u. w8 ^- j
fit.
) x4 \; E' c" m& ^ \8 hSay your roommate brings home a large turkey. They will then take up more of the refrigerator than" ?0 j% e- }. C5 [! g; |
the rest of the roommates, by virtue of simply needing more space and resources to accommodate' w# I* f& j- N+ ~: H
their food. Everyone else's food in the house has less space to take advantage of.# v' ^2 @5 Q$ K% H8 s& h" l
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
6 P0 i: }1 f( E& {. I5 K; wany type of hosting this is a bad thing, and especially while running PPV traffic.. F! I: _. \, y+ S6 ? `9 Q3 f( N
In the case of a virtual private server (VPS), everyone in the house has their own designated space0 B/ ]2 t' S7 u2 M
inside the fridge to put their food, and other roommates can't come into that space. The server is
3 [) z+ I+ `) ]* Z3 k6 s! [4 Opartitioned, so that each customer can only use a specific amount of resources at any given time.
) L7 d7 Y6 F6 I+ q# K; RA dedicated server would be like having the whole fridge to yourself. All of the server's resources
9 a3 B% i$ e, F4 |9 W( nbelong to you and no one else can use up those resources. This makes it possible to serve much more
) I0 a p6 ], D; x, ]/ l& mtraffic, faster.
1 p3 j+ @4 G4 m* J4 eAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
9 U2 H; F& o2 h) L1 n' ^Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is* E( F+ ]6 ]! f, T& r5 f; e
here:
* u3 z8 H* x/ O1 T6 k" ]http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-* v, j* Y- Z% V2 a3 G7 f. D! z
VPS&highlight=hosting
2 _$ q, Z% F2 F) A; B: h/ Q7 hDedicated-Hosting-vs Shared-Hosting
1 I% u6 L( V9 o& K; g; R1 Whttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
# d# p/ A/ d% Q* _Hosting...Your-thoughts) I/ q# F! H0 K1 J7 V6 r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6. V; s- \$ h4 t: T Q
Hosting Providers for PPV5 x$ a3 {3 Y& Q D# [# P/ P
Beyond Hosting
3 y+ {! r: [ b, \# A" zhttp://beyondhosting.net/0 L) K3 O8 C! V# e7 Q4 u6 Q
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment5 w6 f7 w8 A4 f; c: H6 e- F' J
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when2 Y0 A5 o: o; g. U% Y0 o) ^* H
direct linking with PPV. Also, these guys provide great support.3 S% `8 l2 T' ^4 \* Y
Prosper202 Optimized Hosting
0 _1 j w3 U- h& Q( khttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/ Q& r' M7 J' ?3 @* R& Y
CPVLab Optimized Hosting
, O# l9 L0 f% j$ V4 x( M p5 S- `http://beyondhosting.net/CPVLab-Hosting/) {, J$ T2 }7 ~# u: N) T0 G6 @
Domain Names for PPV
) y f u4 Y' t: D2 \) Y# tOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is9 f% i: x$ j. s& y' R5 X, ^
where you're going to host your tracking software and your landing pages if you decide to make them.& {* ?/ i& R3 } N. R$ K( _
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
" K# Z `7 U3 M8 ubland one is fine to start with, to host both your landing pages and tracking software. The .com,/ V5 Y6 g; B- N* \* S4 ~9 n
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a" a" ?8 r9 Y5 u9 B2 K
term or build a whole website., `$ ]0 Y8 G& y7 c
After you buy hosting, a domain and get those all attached to each other, the next step is to install% Q+ W& ~: @1 M9 G. O
tracking software on your domain. This is really important, because it is necessary to track your! u4 O' e" i' j9 j2 q9 g5 g x, C
conversions down to keyword level so that you can optimize your campaigns. Without proper
! s0 I5 v& X' M- G; Ytracking, it is impossible to know what is working and what isn't.5 t% W! H+ w6 }
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
0 V( b# e' Y6 j$ O) u' Ris beyond the scope of the guide, but both are pretty user friendly and have getting started guides.& k2 n" A$ e* q# X; w
Prosper2026 O7 {, L! Y. p; V5 ?8 t0 i3 A
http://prosper.tracking202.com/apps/1 N- ?3 p; S9 [- m7 A
CPV Lab
( y5 Z) H* A& {http://cpvlab.com/; L: ]# h5 }3 N
CPVLab Help Videos
5 I9 Y8 T7 P1 N% r% T* i! fhttp://ppvlab.com/oweiw/oiurw/vdm.htm
3 s9 a" v4 I8 t+ z Q1 yAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
" ] o( e/ A3 [6 j0 b+ ~: hindustry standard., R9 o8 s3 w. I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
# X5 b% H1 l! R" E+ P& Q- wCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
! O, k- B6 J8 Ugood support if you have problems with your installation.
; D1 y( O0 ?$ ^! oTracking 202
' ^! W- S+ E2 d) z) UTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
# o* f+ U0 x7 A0 Y9 jcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user0 S" ^0 y/ u0 S' C# f
area.
3 _ d5 [; _8 ?; g0 aIf you choose this option, keep in mind that your tracking software, one of the most important parts of7 J- j' U% t5 j& T# \) T
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202' L Z" b- _3 e% J
interface, and their hosting.
, `: b0 Y5 v% U h0 h) \/ qAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords! e" Y. R2 D8 P1 v. x T% F, N4 p
and targets which you are bidding on. Leaving this up to chance in order to save money could$ W; j3 x. T1 v6 C3 r0 X
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
. y: [$ u/ u# C+ twere using.( k+ v( @" Q/ |
Choose An Offer1 D# m7 k$ C. h1 t
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
. d$ H/ k' F) i- u0 ULesson on Offer Selection
9 K8 _0 d C* ]" w# c8 Fhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers( ~# C6 C1 J" C. h
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so./ Y/ u# z' y- Z7 v6 [. z( V, g' V% P
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using% ]& N$ W3 p+ L! I3 V& ^
LeadImpact as the traffic source.. _+ y: g5 B) i
Now the best way to learn how to put all of this together is to just get started. For some variation in1 z4 E6 z H; i8 [! `0 a
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked+ y2 p, u: l* e5 ` ?
campaign.
Z! x) ?" J! e% `" OWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first, r5 R5 ]: y- W& T% ~3 S, n
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
5 o9 Z- ?" S( `' @+ Hthat all traffic is accepted.
. x: K5 g5 _) dFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.* y5 M- x- ]2 W) }9 M* i5 R
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can. f- {6 ~3 ~2 ]) N7 E" p
get creatives like banners or images specifically for the offer.
! y: @% N. \& }7 Q% ?6 L- m8 h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8* R: L( ~+ H1 P+ |
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can3 b) s2 C: ]8 ?# c. a/ G' _1 i
track my keywords. Without doing this, it isn't possible to see what's converting.
}0 Y' r* `* ?/ S: nIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:, f: w3 D9 F9 L4 N! M7 c1 W" g) W0 B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 99 y, k, ]- w* `- H* l x
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
% T2 M s1 r( _2 m2 w' Abottom of the page:6 D, h* _: n6 W/ M
Next, I have to cut and paste this pixel into my offer at Ads4Dough.; M o. {: j/ K' v
Click on the offer → pixels → Add a new pixel and this comes up:; ]! i& f' Q; N3 |
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
! H( {3 T! f0 ~! Y, {" j6 ?9 b" `from your software into the box that says 'Enter URL of image to load'.
6 z( D! o% v) `Once you do this, it should look like this:
) o6 F- m- z1 |/ A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10) b) j9 O( j6 |- D9 w
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:1 x% |. T( k" k; r3 C) I
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either1 a* f* n) r: Y }" K/ y7 c
Prosper or CPVLab.: d! b1 {% f! p: X, m/ u! a
6 w6 V" a4 K! n* }( [ |
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发表于 2012-12-27 18:47:17
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