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PPV GUIDE [PPV新手入门][28页]! S$ k$ q1 [% ?9 a( g0 Q* D: \- y( f
详细的请下载电子书！
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7 H8 L3 D& n+ S! y" {7 k9 ZNewbie Guide5 }0 I5 V, l. `) Y# _6 K: V
PPVPlaybook.com
0 H/ ^5 V v7 pTracy Shaffer
/ Y" x3 O" E! w8 f* z- V5 [/ wDavid Ford' I8 N0 `" u3 U8 K* D$ F* R/ F' R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
' a8 d5 n( A, ]( o# k# @- k4 T& S7 aGetting Your Mind Right to Start Affiliate Marketing8 I0 f3 J0 P$ [0 M
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an& ?" `3 s6 E, M* J% N+ F" x
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
3 b! s& g3 T, fyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
7 X {$ w9 u$ J. ], a: o: _with any success, these claims are laughable and far from the truth. }+ y" p' D! b2 K9 [, J! S
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash- C" y) Z) ?7 f& O5 o% H: ^" {
flow management. The main benefits are the low barrier to entry compared to other businesses, and7 }1 D8 h! \7 ^& g
the ability for a marketer to be a one person shop and make an incredible amount of money with low& M( m; x1 l( Z8 U& p
overhead.
! W3 V" \0 e$ w% J, I( o0 O9 QThe winners in this business are the ones with persistence when nothing works, who know there's- d7 y8 _. W' P# ~& N% ~
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.9 N _0 J! j" y3 O- ~1 T% ^
The cold hard reality is this: virtually everything in the space is changeable, what worked today can9 F4 m, w0 Q8 F7 v: K2 k2 L' g
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.0 `4 \7 M j0 Q2 @
Most of these things happen suddenly and without warning, and they all contribute to the amazing
6 P8 e6 ]9 v& z7 j' V4 e) Olearning experience available to anyone with a few hundred bucks and the ability to open an
5 O c- Q* z' I2 c+ radvertising account.
) N r8 _) P. T5 iYour competitors are willing to work at this around the clock. This isn't a push button, instant business! {# l g6 I0 ~
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet' ~5 h9 `9 ?7 f( F6 } y6 i
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,( [3 j9 k9 s/ ?: q5 U
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
8 ]3 w( B- L$ L) sWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
2 V! R- G" J* C d0 Vstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
3 w! h. j+ L' |6 _* ?% Ystarted building./ _' M& S; Y% s
Things you need to get started:) e: I$ f9 m4 O! K: n. P
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)( S& [ w2 g0 b% G# i2 B# T
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
+ }7 s( n7 j1 h; |. |5 {3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
9 ]7 y0 H' D- K1 |! A7 w7 n4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
2 N" S( F" `# f k; ]* a& EThis guide describes from start to finish, how to get started in affiliate marketing by running traffic8 U) \# w1 G8 D5 ~2 I+ y8 o
with PPV.
2 Q3 b8 H2 p8 H7 w( pBasic Getting Started Definitions
9 M6 m! v- q/ E4 w; j8 a0 T9 nAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more0 u' I# i- X0 H \! {- E2 W9 n
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main+ g9 N& Z, {* o! M$ {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
0 q, D' f. _" N: F9 a* t1 K' ^% {types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
O0 C. E7 |& q* X H# a& ECost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate. w' X; \" C3 u' e, c; X+ V
receives a commission on that product. An example would be the Amazon.com Associates program, G, x' X) r a3 ?; h
Comission Junction or Clickbank.1 Z9 }4 g: G% C+ ]& m- }
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
4 l w5 a9 @: C9 @6 Wan action like filling out a form, submitting their email address, signing up for a service or sometimes9 Z( @0 w1 @% i+ Q, j
buying a product. An example would be Ads4Dough or Neverblue.
/ r+ z) q4 z$ e: H: [Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's+ c0 s0 W. ^& q9 A. s. @
account, getting the affiliate approved for offers, bumping payouts and just about everything else
% e( z. G8 |6 \6 H* L/ ]1 Rrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
0 j( j5 c# _& y0 [% e& Iright from the start can really help you.
S I& k6 f1 |PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
+ v7 D' f: A/ A/ q( \5 c0 k. Jin pop-up form through downloadable software on the visitor's computer. The advertiser pays per, a( x- Q' c, u$ f; V' @2 u' m! y
view, starting anywhere from .01 or .015./ i# T; [8 s# v) \* K2 O( _4 [
In order to use this type of internet traffic, the affiliate can sign up with a number of different
/ {# F0 S# ^" _companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,& w/ N1 f: ~* s/ q0 v' ?
MediaTraffic, and AdOn Network.
% I4 U$ z6 [- ]0 w1 ?0 cDon't popups get blocked by pop blocker software?! f6 p; E8 t4 Q. O. q
No. Popups are served in a new browser window as if the visitor had opened the new window0 Q- n8 l8 ?# z/ Y8 `0 U8 y" k
themselves.
u6 A/ n4 S) z9 WHow many popups get served to the visitor?3 Z \; m6 ?" P) d4 `: D5 g% V9 t
The number of popups served varies depending on the PPV network. Some pop more frequently
/ E- E! C3 F$ ?- o# \8 k(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by2 k7 t9 @, }; ~0 C3 X
serving this kind of advertising, so they have to toe the line between keeping their software1 `) W9 e0 V% d5 H1 x
downloaded and still making a profit.. J2 { o* w& o6 O5 e, V' p4 v
Isn't this type of software bad? Why would anyone keep it on their computer?
6 T+ s& E8 s# m& n* B) K$ T: tNo, this type of software doesn't harm the user's computer.
4 ~ U2 \& V1 E$ K9 cCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,- T9 c' X/ w7 {0 t: s
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
+ O8 T# {* s* g. h6 t( qthat they can continue to have access to the incentive.
. R8 e2 _9 x5 T- G& ~8 A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
& B! K9 f) E, ?( S- fHow to Get Accepted into a CPA Network
; @3 \0 x" v" M; r* KIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
# \/ D8 ` W# ^" X7 _2 Q2 i& P" _to start looking for networks is Offervault which lists offers and lets you compare payouts across
$ {9 z$ ^) P; ^/ I0 S5 ~different networks.& s) S- {& ^! f2 B" \5 `
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
& F S! @) ^; H8 \0 A+ japplication and be as specific as possible about your promotion methods. Usually some time after1 n5 u4 e7 H. V: j2 n$ @6 ?
receiving your application, the company will call to interview you. The phone interview is a critical
0 u( L W' |% \+ L* L9 \6 t" Gpart of the application process, and most networks will deny your application outright if they can't get
' H% M" D1 j+ e' j! Y" Iyou on the phone.( B2 a$ }4 W4 m; W2 y. T1 x- a
Often, the person who does your phone interview will actually become your affiliate manager after! o0 G9 N) R9 o: M# g7 Y7 }
you get accepted, so it's a good time to put your best food forward.& n4 f$ I, O( M }' w' x9 v
You might not relish at the idea of someone grilling you about your internet marketing methods over* \6 t2 A" m3 E5 T
the phone, but trust me, this part is critical. Have answers in mind for the questions:/ k$ J7 a P; w8 y/ C! |. v
What methods do you use to market offers?; x1 w. b" I4 R$ b7 Q
Do you already have a website you will be using?
) g* ^0 |* F, c( U. @# MHow much is your advertising budget?& I# f4 }& {3 ?2 ^( @* @
What other networks are you a member of?" s' D. u- h0 v3 h. y! Y2 x* h1 Y. M
Who are your affiliate managers at these networks?: _5 n8 l, p$ [" Y
Do you use social media (Facebook, twitter, etc.) to market offers?- `& g E0 H7 M/ P7 w- w
How much traffic can you drive?
# j' ^0 a: _5 t( ZDo you have a personal recommendation from anyone who is already a member?7 M) p' F- T/ P, y: L1 Y
Once you provide satisfactory answers to these questions, the network will approve or deny your
6 F# n9 S) {+ l: kapplication. If you get denied, just keep applying or call someone on the phone and try again. Be+ @- ^/ ^5 z( ~% S& }' }
persistent. Also, getting a personal recommendation from someone who is already an active affiliate( x+ i0 f% N. l" H# H# `1 B3 T' G
for the network can be helpful.
$ ?) r$ |: w" R `* eTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
' T8 B/ X* u2 J. mSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
. e8 q6 O! C# z% C0 G2 O9 kowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know) U8 [. G9 V( R* W/ _$ @6 W" g
people can open a lot of doors as far as networks are concerned.8 ?0 k9 I5 v& x+ R( W: v
After You Join a CPA Network
+ Z2 W: g+ I$ U P3 F$ OOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
2 y# {5 S* l: D, ~8 L% B7 ~and make an attempt to get to know them a little bit.4 c$ Y- f+ G; P& v: u. U! P& \
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their- `2 A# v/ ?: g. @# } s
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
' M; k6 a5 G9 R! S9 l0 A8 k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4% H; L4 T8 U" q R, C& Q" n
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout3 [6 I, G) f2 \7 P: `- w8 n
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus2 o- p0 X7 y2 R5 C) ?
email.
6 r0 g3 E7 l) W7 W1 f+ `1 _For more helpful info about dealing with affiliate managers, check out:
& ~3 S# Q# Q2 a+ Z+ Z! C" x& {http://ppvplaybook.com/blog/musi ... -affiliate-manager/
' |; E( T- m! H, D8 r, _http://www.mrgreen.am/affiliate- ... iate-managers-want/$ z3 {+ K" v# w3 a1 G9 k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 50 K! y, u0 M- ^1 n1 I& i4 d J
Set Up Web Hosting
* r3 S# p/ J+ tGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said; b8 X6 i# c9 ]5 O
about internet hosting. In general, you get what you pay for with hosting. When you use a shared1 P" _! \( c4 v& r/ M' J
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
0 G7 {( g3 N) l1 ~) S$ c6 F1 Qwhoever else is on the same server as you.1 F4 a; \ f! _' t+ `6 K( n
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
% T% f& z0 [" j; k K1 ?, ^5 tenough that the visitor can't close the window before your pop up is even shown. You have about 3' _% \+ J8 [" c+ s* N8 i
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.9 L( `( d5 Y( D( V
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
1 b: i; `+ A6 ?6 n4 T& } ghouse full of roommates (hosting customers).9 e6 \% Y( I1 S, K
In shared hosting, this is like having roommates where everyone has no specific designated area inside1 @( N/ E' C7 ]- \
the fridge where they are supposed to put their food. Everyone just jams their food in however it will1 o T1 l% c/ h0 ]! e. k" x1 t) i, H, V& G
fit.
8 V/ E; @' ~; z% PSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
# Q$ l3 Q+ B) K! i; `the rest of the roommates, by virtue of simply needing more space and resources to accommodate& B6 n$ }/ }$ n6 f& G) c
their food. Everyone else's food in the house has less space to take advantage of.* o9 S0 L) a+ C# y9 Y3 `) b/ S
If you have less server resources to take advantage of, your ability to serve popups will slow down. For5 ^1 i% ]: k3 k8 y) {9 e
any type of hosting this is a bad thing, and especially while running PPV traffic.- b* s2 m9 {) e! J/ z+ S$ q& v0 I, \
In the case of a virtual private server (VPS), everyone in the house has their own designated space) g: f) |/ u K$ @- I* V. K
inside the fridge to put their food, and other roommates can't come into that space. The server is
Q6 ~' r' ^* Y! upartitioned, so that each customer can only use a specific amount of resources at any given time.
. `" y7 ]2 p/ }' ?A dedicated server would be like having the whole fridge to yourself. All of the server's resources
7 C0 [/ {0 L; r0 j7 `1 y# z+ {belong to you and no one else can use up those resources. This makes it possible to serve much more% w7 j+ w; w. P5 w' G [
traffic, faster." o3 _; Y6 `# X# d, c8 e5 A
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.+ ?: R3 |' C* {1 e
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
2 @7 H! b r4 D' j/ p. Zhere:4 b m: y2 a3 U4 o4 ^
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
4 V% w, l* M$ S9 W2 |* R+ U& A8 |VPS&highlight=hosting
v% R/ o# R$ oDedicated-Hosting-vs Shared-Hosting4 r5 i& Z8 q9 K' M
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
/ f; M9 N1 [3 _/ G+ EHosting...Your-thoughts: J4 P" h8 f& @0 [7 |( z- c' n4 u: x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 68 O) B0 h+ `/ G* }
Hosting Providers for PPV8 A c+ C) X, Z3 ~* T- l) B1 }
Beyond Hosting. @/ c- z8 i/ m, g* G0 a$ H0 Z3 k
http://beyondhosting.net/* ^' d) }) i* U8 d% C0 F
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
& ?3 L5 x+ k: P* ` D- T* K' m; Preceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
) ^ u; u* @( h7 D' `: c" Mdirect linking with PPV. Also, these guys provide great support.
1 s7 ^* R& n2 l# u [$ VProsper202 Optimized Hosting' S$ ?3 ^4 l/ e1 _' g
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
% V4 [1 l6 P% p$ DCPVLab Optimized Hosting
J2 \' L9 k. t; i! e, _$ _! D9 M9 hhttp://beyondhosting.net/CPVLab-Hosting/
, @4 {5 L% A/ P! ~ aDomain Names for PPV
7 w2 u+ [7 N: i7 F _Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
2 h+ w4 y+ d5 S2 v4 ?$ Hwhere you're going to host your tracking software and your landing pages if you decide to make them.
: a; Q, F* |+ p5 ?! tOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
2 U4 H$ i7 ?6 X% {" A' pbland one is fine to start with, to host both your landing pages and tracking software. The .com,
: w5 f6 }) H" ~7 M! z/ m.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a) _: B( l# K5 N
term or build a whole website.
4 u$ `* V, X5 x( P3 ~! g8 G0 \* U) }* e$ mAfter you buy hosting, a domain and get those all attached to each other, the next step is to install# w5 d ?# v# k6 |3 H. V
tracking software on your domain. This is really important, because it is necessary to track your" p s, d4 N: K, M; n$ N0 n
conversions down to keyword level so that you can optimize your campaigns. Without proper; L& r( x: W2 [: Y1 U
tracking, it is impossible to know what is working and what isn't.! D3 \7 a' J" v8 n) w+ B7 @
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
u9 {3 T) u9 xis beyond the scope of the guide, but both are pretty user friendly and have getting started guides. j7 S' s& \: p1 `" B) F
Prosper202; ^1 v; n1 x9 @7 X; B6 Q
http://prosper.tracking202.com/apps/. c+ J" ~; S1 _' i" p
CPV Lab
3 B/ g& K4 z9 e1 w1 ihttp://cpvlab.com/* {- f5 i [$ |3 U3 @3 N6 F
CPVLab Help Videos9 Q4 o; e, d: s0 I' t) U
http://ppvlab.com/oweiw/oiurw/vdm.htm' Z5 h7 A+ k7 [' e
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an* O3 F6 K) |- D/ ]; ]% i, \- B
industry standard.6 E0 {# q$ g7 m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 70 {! a- F% B/ r! e- S7 w: I
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from, j" D: z/ E, J. R
good support if you have problems with your installation.
% {& J( R) R' }( G* p# Z( PTracking 2028 ~; b* b$ V, e# Q/ z
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
% h5 C; [2 `7 a3 L. m! wcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user* ~/ W7 ^: v# j0 d. I
area.
1 [, m4 L* i: v: p! n, c6 C+ ~ |If you choose this option, keep in mind that your tracking software, one of the most important parts of
3 x. ]9 N Y; o" M* r& E1 Gyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
# o7 E; _, Q$ H3 d3 \/ H1 rinterface, and their hosting.
8 q" i3 N. _6 L" D& W0 x gAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
! B! p5 P6 A2 h" Qand targets which you are bidding on. Leaving this up to chance in order to save money could
" [/ G) o, a/ a& w, ypotentially leave you open to huge risk if someone else caught on to what offer and keywords you
2 K' u- I G. p, g3 zwere using., ^7 H/ J# i/ H: ^4 P- f' ?# H
Choose An Offer
% B' a- l) j i7 W' fNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.4 C8 N' X# ?1 }4 m' y5 ^. @% a6 x
Lesson on Offer Selection5 P% Z$ y" c/ `" i( n C8 N& Y* j
http://www.ppvplaybook.com/forum ... on-Selecting-Offers- T. w* K: N1 X; w
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
! Q% n* v5 \# h, z* oTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using; R* ^4 U% E) Z2 x7 T* q
LeadImpact as the traffic source.2 _7 k( K8 X7 g. B. I ]( q+ o
Now the best way to learn how to put all of this together is to just get started. For some variation in: ?( m# D& q7 N1 o3 d! P" I: {
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked6 V4 C8 F i7 s% N- g% k
campaign.& G, W/ Z0 S+ Y5 J# h3 Z v9 H
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
5 F% R& Z* ^ w* p5 l2 Q% P! U) B& Xpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
8 }5 l1 a0 u7 ]that all traffic is accepted.: ^& T' a4 X+ _/ V2 o2 M+ B
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.$ y1 H* p" T" X$ r
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can- ^& V9 z/ N5 V# n% N9 G
get creatives like banners or images specifically for the offer.1 i& K7 i4 G( k0 L8 k/ _& N+ j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 88 m* x7 @/ @7 G4 X' Z, E
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can G- f$ O; Q% v! [. A+ A* u
track my keywords. Without doing this, it isn't possible to see what's converting.( f+ X) @2 S ? X1 ^8 s
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:) m9 E8 A6 q. O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9) v) n3 [0 o; ^9 h
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the' \8 `, ]! F/ A/ V5 |, G- F3 H# }. ]
bottom of the page:
# ~" \& w6 u4 d. D6 yNext, I have to cut and paste this pixel into my offer at Ads4Dough.
" i! v" T6 x8 t( Z& ] {Click on the offer → pixels → Add a new pixel and this comes up:( f j0 _3 s7 v3 w
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL4 H( |$ V h# ?+ S
from your software into the box that says 'Enter URL of image to load'.) n# Q! Z. j9 F! U, Z
Once you do this, it should look like this:; I/ Y& ^5 \4 @8 Y3 A2 p/ a! A6 }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
! K8 X6 A& A* l1 S, }Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
. w% L& W/ A% d) ~, } L+ D# lNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
' D: l* z1 s7 v, c x3 N9 P+ GProsper or CPVLab.
: j" _, p- Q* J( Q9 X- B- k5 F& ^. e
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发表于 2012-12-27 18:47:17
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