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PPV GUIDE [PPV新手入门][28页]
! E( Y) g) F3 a详细的请下载电子书！
& V4 e( {% E9 S/ R! a
5 d- y5 s. P) D; s( Q1 B/ m+ T* N& F7 _5 m- q. P
Newbie Guide; I) J/ W4 d! l0 y
PPVPlaybook.com
9 { ^- ]5 v. N$ j1 hTracy Shaffer
& C9 g( z0 H3 C4 {+ [David Ford
. K: L. M6 b7 f7 o, N2 U0 m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
9 c5 c) O* G! _Getting Your Mind Right to Start Affiliate Marketing/ u( d7 i+ ?2 i; ?
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an) e$ ^: X! b. o6 L
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
& Q( `, X$ } @( w2 a# @you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing& \3 f4 l e( r( c5 j+ G7 s, \
with any success, these claims are laughable and far from the truth.
! K! p6 J( {: e0 Y) @+ OAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash5 M$ V. e% R" J
flow management. The main benefits are the low barrier to entry compared to other businesses, and8 a) v6 _# }# T5 H% g
the ability for a marketer to be a one person shop and make an incredible amount of money with low
. C0 G1 }0 g3 T5 q; p6 {- Hoverhead.
, X$ G; @( k; O* X- k3 G/ DThe winners in this business are the ones with persistence when nothing works, who know there's
( |# l4 ?8 R7 y2 v+ eplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.; V8 N8 W# C8 W0 s' R
The cold hard reality is this: virtually everything in the space is changeable, what worked today can( X/ j+ F8 O) o7 a4 P) |. o
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
4 ?9 |/ x; ^; c' rMost of these things happen suddenly and without warning, and they all contribute to the amazing
) r8 j) D& U; i1 jlearning experience available to anyone with a few hundred bucks and the ability to open an2 L+ o2 p2 j' @0 ]4 h: A2 {1 m
advertising account.
. Y/ _' v" v! A# nYour competitors are willing to work at this around the clock. This isn't a push button, instant business
, y" x4 g+ x' C4 y: ^where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
0 T- g f2 [3 H( _! W$ v: {marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
4 `. c, K: I! F0 `trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
9 w2 |. L( G5 U/ Q. p4 DWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
; Y0 k+ J' V$ _3 H% ^started building PPV campaigns right away from start to finish. With that said, time to jump in and get
* w5 l$ c7 n" }4 a* pstarted building.
d" M# r! N' v+ Y& rThings you need to get started:( m0 K/ M8 s9 q4 [2 h
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator); n5 Q$ n3 E! R7 c9 R N* t
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)! a- \. ? X; L7 |4 x/ z1 j" I
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic). `( J; Q) N0 j% Q* a: m8 S+ y
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)( p) |4 M! _- _& q
This guide describes from start to finish, how to get started in affiliate marketing by running traffic3 Q" Q' N& X: n; K
with PPV.+ ^0 r; B# \, a+ K$ ~
Basic Getting Started Definitions
2 G. w. Y9 z t+ Q+ y S* lAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more" F7 N U2 \5 R. Z v
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main8 m& Q- I7 i; o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2; r5 f1 _7 u8 X" z) P
types off affiliate networks are cost per sale (CPS) and cost per action (CPA)., I( }0 t9 b4 p
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
! T8 z# ~# E9 U2 R1 ureceives a commission on that product. An example would be the Amazon.com Associates program,+ d) s) S2 n6 J" Y u, j" G
Comission Junction or Clickbank.1 N% Q: h" v0 |( j
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
: G8 T$ i/ r4 Tan action like filling out a form, submitting their email address, signing up for a service or sometimes7 |: y& |) D2 a7 R1 `
buying a product. An example would be Ads4Dough or Neverblue.1 S' c. R8 x W$ O$ o2 p2 b9 k7 x
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's% N( P" ~- V; U5 E8 \: ~7 g A
account, getting the affiliate approved for offers, bumping payouts and just about everything else
+ z6 T7 q! k( l; @! i$ M. Crelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
* g& ~- ^, A' b4 z5 n- z' Nright from the start can really help you.
: B9 i0 C: e6 W, R1 [: t) ePPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
}9 n# Q* c/ Sin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
' S" B& ^8 n/ F7 O7 \3 ~view, starting anywhere from .01 or .015.
) }) B; e5 |! E/ ^2 g& OIn order to use this type of internet traffic, the affiliate can sign up with a number of different
1 m! g. c" W" [) W- w- ]6 c, bcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,/ ]- F6 n7 {) [* o$ p
MediaTraffic, and AdOn Network.
. Y0 L0 L8 o9 w9 rDon't popups get blocked by pop blocker software?
; j; `9 Q! W9 ?* b* s* U% e: YNo. Popups are served in a new browser window as if the visitor had opened the new window
8 A/ i; b0 |! |1 w/ k9 Hthemselves.
) ~3 k* Q7 W3 u$ ^$ K) THow many popups get served to the visitor?: r0 v, E* z) n. M3 b: c
The number of popups served varies depending on the PPV network. Some pop more frequently
4 m! u% m2 K. z% O7 M! j(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
- S4 [$ A" l5 e! @" r1 z6 Gserving this kind of advertising, so they have to toe the line between keeping their software* [/ E3 P; f0 L- G: `( g# k" ^
downloaded and still making a profit.: k. [* w% f$ M* r9 E+ b
Isn't this type of software bad? Why would anyone keep it on their computer?2 V0 n( a5 G+ Y' @) `8 u+ D
No, this type of software doesn't harm the user's computer., ]3 Q! I! c2 w
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
1 v! d) _8 l9 i0 D, ?toolbars or videos to place the software on their computer. The visitor keeps the software in place so
: [$ b% Q% c# {% k2 ?) b: Sthat they can continue to have access to the incentive.
% @, Y0 C2 r. m3 M4 l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
f x( \5 C J4 J: N% ~How to Get Accepted into a CPA Network5 P. a/ X9 x. r, p* f0 h* ?0 s
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
( l+ S5 Y7 \8 J/ Q% e$ W9 Jto start looking for networks is Offervault which lists offers and lets you compare payouts across
3 D: R' G* M9 J. k, N$ zdifferent networks.
/ _$ @1 i% l. SOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)2 K1 L1 j4 R, t' L
application and be as specific as possible about your promotion methods. Usually some time after
, c7 _/ k) ~) L( {( a0 jreceiving your application, the company will call to interview you. The phone interview is a critical; x' z/ ?2 y+ Z0 N! C' C
part of the application process, and most networks will deny your application outright if they can't get
6 |& {. Z5 L- C# z# R3 ~. Z' E g, ryou on the phone.
/ s+ ^& C) z/ ]: J8 N8 p8 }Often, the person who does your phone interview will actually become your affiliate manager after
. C' B# l* y- K/ }9 r: J3 X. Ayou get accepted, so it's a good time to put your best food forward.
% x+ g3 d. g; ^6 H1 ?% WYou might not relish at the idea of someone grilling you about your internet marketing methods over" w- Y# M* i Y0 A5 p; {7 T" k7 t
the phone, but trust me, this part is critical. Have answers in mind for the questions:
3 \( R% G) o0 @. w8 k. {* u$ iWhat methods do you use to market offers?
9 p6 Q% j, m+ n" g8 `Do you already have a website you will be using?7 B$ @! S' _: b: V: ]
How much is your advertising budget?( y6 t6 L4 ` O& t0 n
What other networks are you a member of?
2 B+ b' T ]. a* TWho are your affiliate managers at these networks?: K- G- S: n9 n5 Z
Do you use social media (Facebook, twitter, etc.) to market offers?9 d1 ^6 i2 x3 F3 j4 S: F
How much traffic can you drive?- Q) P5 R- r# ?3 R4 ]" Y# J
Do you have a personal recommendation from anyone who is already a member?
+ m" y# t7 Z' R6 M% |9 V3 S, xOnce you provide satisfactory answers to these questions, the network will approve or deny your
c; [6 V( ~% y$ Vapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
6 `% V/ o3 S+ u- |persistent. Also, getting a personal recommendation from someone who is already an active affiliate ^& T u, h5 `& J' T' X1 l! k
for the network can be helpful.: S" w1 M8 T* e
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate* [# x7 n" m- b2 t
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
2 l5 Y5 H$ P! l$ powners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
: F7 ]: P# F z6 ?" E7 n2 ^people can open a lot of doors as far as networks are concerned.
. O6 E; N% Q! c. T& h. GAfter You Join a CPA Network
3 Y& }# N6 h% X9 T; c3 KOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager' d B) k0 ^- G2 m) O
and make an attempt to get to know them a little bit.
4 m0 N" V. ~8 SFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their w" s1 ?+ H: _, U' S8 Z# M8 x
weight in gold. Start feeling them out from the start and try to get to know them. Once you get8 B8 a1 g5 a* g! ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
! S T9 P3 c( z& k, `; \3 K+ mlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
; \" U! m% K6 @. H8 T: }bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
2 m. m: E5 v7 {# pemail.
# S0 k# I3 p* ~: r: L; j% T$ |% X1 O" d& sFor more helpful info about dealing with affiliate managers, check out:% {# a( ~8 `1 q# e8 S" ?
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
- K: f& S$ Q& zhttp://www.mrgreen.am/affiliate- ... iate-managers-want/$ ~- ]8 G B% S# ? v# ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
2 d3 c7 `: s1 _2 T3 aSet Up Web Hosting
! d _5 n7 C4 H# x* }% S( r yGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
% t5 d8 U. n8 x+ J# `) x4 m, mabout internet hosting. In general, you get what you pay for with hosting. When you use a shared; V% m0 D5 e" e* _: S
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with: ^7 C6 f) Z& Q: ^
whoever else is on the same server as you.$ X/ i+ x6 j, R- o+ Q
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast7 w/ @; S+ i7 u- v( X9 A! t
enough that the visitor can't close the window before your pop up is even shown. You have about 3/ Y2 L( j' ~& I/ t; c
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
# E4 Y# C2 r5 K( ~To explain the difference between types of hosting packages, picture a refrigerator (the server) in a/ D n* K& I, v4 K: S
house full of roommates (hosting customers).
8 R/ q- l' q! d9 T! k2 ]* h& fIn shared hosting, this is like having roommates where everyone has no specific designated area inside) K# C. q1 q1 s/ H' ?( i p
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
" h; Y: k) G9 G1 |* |' U% G( y: }fit.
" D, o# Q1 F: U/ QSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
, F7 U( U3 V' ~; w* Q) F+ Zthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
- q% ?: o" w3 _- }( {) jtheir food. Everyone else's food in the house has less space to take advantage of.% @# v1 g7 v% c
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
9 ~; u* ~2 I; y3 E) fany type of hosting this is a bad thing, and especially while running PPV traffic.
# l( r& X3 x# e7 k5 [In the case of a virtual private server (VPS), everyone in the house has their own designated space! g5 c' g9 |. [. Q7 g0 ~9 t
inside the fridge to put their food, and other roommates can't come into that space. The server is& m! d& J0 Z( W9 a$ R. y+ N: R3 A
partitioned, so that each customer can only use a specific amount of resources at any given time.! R8 `; {0 n; }
A dedicated server would be like having the whole fridge to yourself. All of the server's resources- @6 ?, ]( h1 ]9 ~* d5 u
belong to you and no one else can use up those resources. This makes it possible to serve much more
. H% P( u- ?. f7 G( w' O& Dtraffic, faster.
. p5 r: l5 H- i& g2 W2 f3 n6 qAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
5 s/ _# ~ _" m( `* k! q* |Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
4 B0 D8 i% j w4 jhere:
4 F, B {7 w4 e/ |2 y8 ?) hhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
0 G; |( j1 W1 ]VPS&highlight=hosting
4 ~+ q. f, r- H" ]Dedicated-Hosting-vs Shared-Hosting3 n# x4 Y6 q8 J: v/ y- L& W) R
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-, A/ Q, R( P& x; }* Z8 j& ^6 h% d
Hosting...Your-thoughts4 |6 J7 I7 l! J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6. `8 n. s1 Y* l( m4 U% H
Hosting Providers for PPV
( g% }2 P5 k9 B* q: |% OBeyond Hosting6 I7 C2 {2 l6 \
http://beyondhosting.net/
9 l0 I1 {$ N& MWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment; ]$ _8 M+ `8 f* H8 a' Z7 i
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
+ o& H5 e/ C# h5 f3 [. Adirect linking with PPV. Also, these guys provide great support.
) h- D4 J! p9 O1 K* UProsper202 Optimized Hosting) R. I o9 W4 x2 b1 T
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
* y6 y4 Q6 e! t6 _CPVLab Optimized Hosting
]7 d$ R) H( M& h* m" U4 v: Fhttp://beyondhosting.net/CPVLab-Hosting/
& C' o' h2 [$ F3 a8 ^8 t7 d& lDomain Names for PPV
$ o9 P" }/ H5 VOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is9 ~ d5 y7 e2 ?) b
where you're going to host your tracking software and your landing pages if you decide to make them. h4 r ]7 s. c+ q% b
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,5 `, T: Y* |+ r+ C; ?6 U! X; b
bland one is fine to start with, to host both your landing pages and tracking software. The .com,- e$ {! [* O, C( A% I7 J
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a; M$ \# R" O. {% }9 N
term or build a whole website.
3 A8 i! ~8 a2 [( q% V6 L0 aAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
; F9 f+ J G! y0 n1 Q( j4 g+ s- Ntracking software on your domain. This is really important, because it is necessary to track your
+ e7 V( w9 R5 X& A) ?2 econversions down to keyword level so that you can optimize your campaigns. Without proper
% a5 I1 S$ H' q" Otracking, it is impossible to know what is working and what isn't.! Y+ g# E6 e! C- f$ I/ x; _
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software/ K, W6 H8 p' W; o5 x( j9 d" ~
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
8 _/ @/ I" P: zProsper202
x, a0 e( p) ahttp://prosper.tracking202.com/apps/. l: W% e# c4 n( N i% S9 @) y
CPV Lab
6 W4 L/ q, M3 b _% }http://cpvlab.com/
/ p. C$ T( A! [8 V& ~! {$ x. pCPVLab Help Videos* b6 u* Q& R; W
http://ppvlab.com/oweiw/oiurw/vdm.htm
. G+ R d# x+ v# ~% u5 `As far as which tracking software to choose, Prosper202 is open source, free and pretty much an" c4 U, x+ Y X8 |2 j v# w$ _
industry standard.
) y" z7 J1 ], n% m) |/ x5 B U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 73 H" v! q' P9 O7 j& j+ k
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from/ ?+ q P! k9 Y$ }* V
good support if you have problems with your installation.
+ }# b, K# e9 R2 y9 JTracking 202/ r- I ^; u4 B( d+ ^3 \
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
% u! w; G& X3 R9 m0 `campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user k% i, b" V7 h" j
area.
$ v3 I1 T! L+ p0 }1 s5 aIf you choose this option, keep in mind that your tracking software, one of the most important parts of# `1 B& k* }6 W, K! W* U
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
6 n6 m# u7 C% ?: y7 A5 [interface, and their hosting.7 n) d7 c3 c5 X/ @4 J A2 P% N
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
# Z& ] K. L9 |# f! _, ~and targets which you are bidding on. Leaving this up to chance in order to save money could
' ?' ~3 p, N" R. p4 Xpotentially leave you open to huge risk if someone else caught on to what offer and keywords you$ q5 `/ a- E3 m" u8 P
were using.7 ?2 i2 j+ C4 z; B; u
Choose An Offer
$ { i$ W* S3 f) u' v5 pNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.* U# { v+ d5 H) M* r) {5 T4 z, w9 \
Lesson on Offer Selection0 r9 b+ v' t( T' R* Z8 c) S
http://www.ppvplaybook.com/forum ... on-Selecting-Offers6 A% m. n! J4 g+ }2 V1 ]. ?( V- |
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
4 s8 @* e) P D" ]* A: gTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
; m7 T& s, M; \/ aLeadImpact as the traffic source.
& I5 h" [! @ |1 lNow the best way to learn how to put all of this together is to just get started. For some variation in/ k+ j# N1 k' r# q B, |8 d) z
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
& x# h" X- z) n2 {7 Dcampaign.
; S; e3 [3 D5 uWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first. {8 v! B* {) s5 t
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
7 T/ z$ f9 Q' A0 U6 L- e K) `that all traffic is accepted.
& p8 { E& o1 L% Y7 \First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
1 c" E' O8 w; D7 m: k0 HThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
& C3 U1 a. o4 o" X# @" t: ?get creatives like banners or images specifically for the offer.3 V* \1 z# f; C* a5 _( x2 K6 ?, ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8+ Q+ n8 L' I" S( E; V
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
% g- p- E+ T, c$ Jtrack my keywords. Without doing this, it isn't possible to see what's converting.
% }! J. L' h! s$ |In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:5 v# O/ }6 k3 [) g1 q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 97 I" C+ W. M6 U3 f
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
. h" {, ~- ^; u4 |* X7 }7 P& zbottom of the page:
2 H7 f* }9 k+ c! q QNext, I have to cut and paste this pixel into my offer at Ads4Dough.+ y; `; R+ R1 j; H0 g# C9 \1 C
Click on the offer → pixels → Add a new pixel and this comes up:1 p4 b0 K7 ?0 b" m* G
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
& q4 [; A* z+ r: z8 b/ |5 z# ifrom your software into the box that says 'Enter URL of image to load'.$ t) {+ h( k, T! Q0 S
Once you do this, it should look like this:8 `, d3 f' I) k- m8 P5 {% E7 a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
8 N% N; u% m" [! m' g% UClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:; _% b" T7 Z# d; o' c8 h# K
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either! z% Z( }$ @( O" b3 a# E2 ?, j
Prosper or CPVLab.
3 T1 D1 c1 A. g5 [" [) w: Y% M' [( w* W3 E z/ D( T$ [! g
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发表于 2012-12-27 18:47:17
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