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PPV GUIDE [PPV新手入门][28页]/ H6 z( M4 g4 v! z' D1 R
详细的请下载电子书！$ N# y. d0 |9 a s& D- |
7 I9 X% v# ~+ [3 J: w2 |2 Q; x i) M- T- z# G
Newbie Guide
, U$ q- A) j% V8 YPPVPlaybook.com
& a1 e! P. U+ B$ aTracy Shaffer
- F5 V6 e, J; d) b7 K. TDavid Ford
* y7 E Q) Y. a9 E1 S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
: o) S4 f/ d( ?5 i1 v2 i9 sGetting Your Mind Right to Start Affiliate Marketing
, Q% T7 X! k& f6 ~8 ~" zThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
8 c! s8 b. n/ w. F8 jever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where1 C0 x1 D3 i, W3 \8 G+ v
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
& J' x/ e% k" r% J9 X: z( Pwith any success, these claims are laughable and far from the truth.
2 ^; c5 R% B4 H% }8 y0 b" ^# KAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash) X9 r; q2 q6 g4 @8 z% B
flow management. The main benefits are the low barrier to entry compared to other businesses, and" Z6 p4 O2 e: d9 K: R0 {
the ability for a marketer to be a one person shop and make an incredible amount of money with low/ n3 F) W) R& J1 R$ u2 X/ G
overhead.
. Z( `8 Q' M/ J2 s/ \ GThe winners in this business are the ones with persistence when nothing works, who know there's& u- o0 o3 p. d8 j) W) v+ l6 }
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
9 q; e, q7 l5 w ]; j" r# [3 [The cold hard reality is this: virtually everything in the space is changeable, what worked today can
. M4 H# \ O2 q4 Y4 t- wstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
6 l/ n- {# p* N/ r) a% s5 g% MMost of these things happen suddenly and without warning, and they all contribute to the amazing1 Z1 }+ B* F$ L4 e
learning experience available to anyone with a few hundred bucks and the ability to open an
3 n6 ~( j( O6 B: w' Jadvertising account.: j4 C6 J7 v: J, z
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
1 g1 ~4 F8 a2 n. H3 Swhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
* h$ G8 q9 N1 {; J9 [( omarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
; p* Z K; p+ d2 |9 d4 u8 rtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
8 F$ e7 D. U. b* GWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
- a2 @( ?+ N' q$ |5 Qstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
# Q) { c! G2 k' z* G4 Z" J: m' ?started building.
$ x/ d, C% J. T- D9 LThings you need to get started:% `0 i! s8 ~- Z" `5 ^
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
# J: _$ f4 a3 i$ s4 T* d' E) j2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)& x- _! a8 I P0 [0 l1 y
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
/ ]7 T2 y( h# H8 H4 m- H; C6 \/ J5 L" \4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)4 y0 k8 [! t0 u8 O6 h2 l- E
This guide describes from start to finish, how to get started in affiliate marketing by running traffic7 [" H) S5 r5 a @% e, G" J
with PPV.4 Z5 C0 Y5 @. X6 y
Basic Getting Started Definitions7 u) e" [# I P1 ~% [' e
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more1 ]! S m8 w! l+ m$ Q1 U4 x$ a. e
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
" L2 O2 s) F* _5 R! h. G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2, S& ]6 S p: _6 U
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).2 ?# s l" J1 s# H. h0 f
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
& a/ J5 x, z8 E' A! Z2 Areceives a commission on that product. An example would be the Amazon.com Associates program,; L! r* k+ k8 D$ _' G
Comission Junction or Clickbank.+ U0 H# k! U0 {+ U
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
1 @% X1 k0 v9 |+ b) p- V8 ran action like filling out a form, submitting their email address, signing up for a service or sometimes
6 X! b' `1 N! q* Y, _! e/ Jbuying a product. An example would be Ads4Dough or Neverblue.# ]4 K- H4 _/ j7 z% o
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's2 f% `% r0 ` c* F$ M2 w4 b) ?! i
account, getting the affiliate approved for offers, bumping payouts and just about everything else
6 t" ^+ n+ c. Brelated to an affiliate's account at the network. Having a good relationship with your affiliate manager$ G; S6 N+ a" T2 W6 f
right from the start can really help you.$ t& Q- f* l2 z5 M5 f' Z
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served/ X9 d) l; E# N! ?& j. j1 P1 M
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per3 o' I6 T9 q" x; {, P
view, starting anywhere from .01 or .015.
1 j4 J; K4 L: {% {+ }" S3 z) k' R. _In order to use this type of internet traffic, the affiliate can sign up with a number of different
$ G) m& X6 c3 bcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
1 D% P$ d3 W) f* p8 B$ o1 JMediaTraffic, and AdOn Network. `6 I* T" A0 q3 R* Z7 T. ~8 L
Don't popups get blocked by pop blocker software?
& i2 _1 y- z% O6 G3 J2 Q6 v4 n. Q% A/ XNo. Popups are served in a new browser window as if the visitor had opened the new window
2 K, S) w9 m+ e8 N9 p7 t' `2 S: y# W5 Wthemselves.$ s4 }/ c3 `$ _( r8 t7 l
How many popups get served to the visitor?
( W" e& h# P% ?4 x8 H5 E [The number of popups served varies depending on the PPV network. Some pop more frequently
& P- w" @2 q& ~. r(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by% P4 z" H$ Z }* i5 p! t. T" P
serving this kind of advertising, so they have to toe the line between keeping their software3 W: a* |( d& D* D- k* {
downloaded and still making a profit. t% Q8 R2 u* E( x
Isn't this type of software bad? Why would anyone keep it on their computer?
8 B" L; c7 C- f( w) o P4 oNo, this type of software doesn't harm the user's computer.. Y1 V3 n& E: u5 v1 w; F
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
" j% p9 L: Q. C! M, Qtoolbars or videos to place the software on their computer. The visitor keeps the software in place so; C* ~7 r4 d* b' y7 ?
that they can continue to have access to the incentive.
$ z- N" j" r- S+ ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 37 I9 M, u, k. T: _7 S
How to Get Accepted into a CPA Network
2 h( C9 \) q! }0 y" N: pIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place0 m8 H' g+ l: H2 n0 x% N
to start looking for networks is Offervault which lists offers and lets you compare payouts across
; P# _' f: r; d3 m A. h' odifferent networks.$ A# d% Y% V, J: V1 ]# ^
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)7 b$ I" o" l0 d' l
application and be as specific as possible about your promotion methods. Usually some time after
, p0 D F5 Y& l/ \' k1 T. K6 K3 jreceiving your application, the company will call to interview you. The phone interview is a critical
6 I9 q5 z. ~5 Z; T1 D# xpart of the application process, and most networks will deny your application outright if they can't get8 P. t5 Q! B z+ i: C
you on the phone.
& L; O& Q" d" P/ G2 s& V) ]Often, the person who does your phone interview will actually become your affiliate manager after
& \2 V D8 |. q% qyou get accepted, so it's a good time to put your best food forward.
( t2 e' V% t; N3 t, g/ D% q5 t1 g' fYou might not relish at the idea of someone grilling you about your internet marketing methods over! t2 l- {- M4 R1 |$ W
the phone, but trust me, this part is critical. Have answers in mind for the questions:2 {) W3 c/ ~; r) l$ n5 }; Y, S
What methods do you use to market offers?
( W. [# V- v7 \2 A* g/ g. L; \; ?Do you already have a website you will be using?
& D, P+ w1 \ g5 a1 C! gHow much is your advertising budget?
: W0 ^/ i1 {3 O7 D) F) V& iWhat other networks are you a member of?: G, y7 n* r8 V$ C8 [
Who are your affiliate managers at these networks?
8 C4 `% {3 c9 F+ T" f5 @7 ~" j6 ?/ oDo you use social media (Facebook, twitter, etc.) to market offers?
7 F/ s: M3 {' mHow much traffic can you drive?
1 j- G% |5 T0 R4 D) V' z6 }2 f/ NDo you have a personal recommendation from anyone who is already a member?$ O* b( x1 L( r( Y& r
Once you provide satisfactory answers to these questions, the network will approve or deny your
8 r+ E% J7 Q' O/ F5 napplication. If you get denied, just keep applying or call someone on the phone and try again. Be3 Y7 B0 N: L9 i1 y+ j; k8 W6 W; `
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
m v8 t, ~& n' M' W& nfor the network can be helpful.
; _: ^8 x5 W* N! b8 T5 kTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate5 @/ G- F x1 E7 n
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
2 e. S- ?$ {: V+ G# F$ i! jowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know! L. I; l7 \3 B
people can open a lot of doors as far as networks are concerned.
! f% I) j- x; LAfter You Join a CPA Network0 P. H2 Q9 w/ M1 q' Q
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
; r4 }+ m- k8 Fand make an attempt to get to know them a little bit. X( D/ m1 y6 @# u
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
* A) H7 v, n( a/ ~6 v1 B+ Gweight in gold. Start feeling them out from the start and try to get to know them. Once you get
6 s, a2 @" D9 Q4 a3 {' K5 J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
% I7 e: H6 c/ P2 ]larger, they can really help you with your marketing efforts, scaling campaigns and getting payout/ z& @5 B4 p# Y' i( z7 g
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus3 U2 l- C) c v) J* G# z
email." I4 b% c' J4 T! Y; L
For more helpful info about dealing with affiliate managers, check out:% d( A7 n; x& k
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
. `. B" d* K' c# X! _& s+ Whttp://www.mrgreen.am/affiliate- ... iate-managers-want/% d( r' Y( `# L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
: g& w: ^ b$ h) M- K; iSet Up Web Hosting
+ D4 }/ F' K' d- DGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said: P- G7 H' q/ h# S9 ?9 D$ k
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
* ^4 N) \# q; j' }host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with. i" f( Z' F: G" _9 I
whoever else is on the same server as you.
) H2 [6 g7 H7 g" MSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast' p7 Z/ k( v4 I Q- q7 z- v$ ?
enough that the visitor can't close the window before your pop up is even shown. You have about 3
0 B; j0 z0 w5 I% @seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.5 L: L8 _# _1 _0 q; }! e' Y
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
% n: u' `" P1 y% ?/ u" yhouse full of roommates (hosting customers)., m1 j& K3 s! J3 d8 | Z
In shared hosting, this is like having roommates where everyone has no specific designated area inside0 ?4 _: v+ o: u: C) c: n; y
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
! Q* j% x" i4 O9 f6 Mfit./ q. h9 I7 ~8 G; N4 o9 S2 M0 `: O
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than$ g; v* l- V! r+ P6 l: D
the rest of the roommates, by virtue of simply needing more space and resources to accommodate a7 ~; s0 D( N y2 B! i s% T/ f7 O: X
their food. Everyone else's food in the house has less space to take advantage of.
! p7 n3 t* b+ S) hIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
6 U0 x) {2 A2 B0 Fany type of hosting this is a bad thing, and especially while running PPV traffic.
) C# w4 v& G5 f" x# I; }/ i. y( bIn the case of a virtual private server (VPS), everyone in the house has their own designated space$ r9 e9 @) i$ Y" o6 F6 Z
inside the fridge to put their food, and other roommates can't come into that space. The server is1 V2 V$ c. ~. m5 a: o
partitioned, so that each customer can only use a specific amount of resources at any given time.
3 ~0 N+ ^9 E; m8 Y# U6 b& w# YA dedicated server would be like having the whole fridge to yourself. All of the server's resources* C" z6 p6 g& r6 ]* D5 N! O
belong to you and no one else can use up those resources. This makes it possible to serve much more
- _0 c1 r1 u6 V9 ~" h: }3 d' Atraffic, faster.& u* W, F; K; `1 @
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.6 g2 }' W1 Q; Z h T- f
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
. h' X# L2 p, D1 _1 J8 ehere:! B3 g( V2 Y7 C+ y
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
4 T! d, Y( B0 sVPS&highlight=hosting$ J& ~( s6 n, g
Dedicated-Hosting-vs Shared-Hosting+ L( N- m$ N4 @! J5 b$ W5 Y
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-7 w, ^( z# t3 f3 w8 k1 w9 {
Hosting...Your-thoughts" }* ?4 l7 W; G7 Z2 F% i+ g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
9 v- x) ^* a; p6 W) `+ fHosting Providers for PPV
5 |. a) {* p& X! {! ?Beyond Hosting' X c0 w: c. S8 T& b' t5 v* O+ \8 q
http://beyondhosting.net/
/ e1 h7 d: a) o! |" y3 |' ~With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
- e( r& s) r+ a8 N. zreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
3 q4 U% N/ {" p0 Zdirect linking with PPV. Also, these guys provide great support.9 l4 v2 b0 W; G3 L
Prosper202 Optimized Hosting3 n& ~ K9 w9 C' {" k% _
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
) n3 l4 M7 }; p% }CPVLab Optimized Hosting
1 ~/ G# }. Y1 o1 s; Bhttp://beyondhosting.net/CPVLab-Hosting/" X* Y/ W, E/ w% s' S5 @
Domain Names for PPV9 ]1 o8 L/ Y6 B, e. H
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
+ S4 Z6 T. Z7 F7 D& `where you're going to host your tracking software and your landing pages if you decide to make them.; I& }4 J! C& l# ]# n
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,7 C; X$ U$ V) S0 K6 ?% `
bland one is fine to start with, to host both your landing pages and tracking software. The .com,/ ]! f( o/ r5 ]5 Q
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
/ a" L. a4 m5 o! }5 zterm or build a whole website.! B8 D$ z; O) E( i# H* ~
After you buy hosting, a domain and get those all attached to each other, the next step is to install
9 T- O* {6 b2 _2 Ptracking software on your domain. This is really important, because it is necessary to track your
( s3 k8 K( ?" X# J1 L. Oconversions down to keyword level so that you can optimize your campaigns. Without proper) E/ e1 Y" k( b! }, ?6 q' d
tracking, it is impossible to know what is working and what isn't.
# V$ T3 s8 C+ O4 v$ R; t E/ @To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software- K" Q$ ^: I" v& W1 v k1 C
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.( C, I7 W/ y8 N, M9 u# o! Y
Prosper202* K' b% k4 _9 Q% Z H
http://prosper.tracking202.com/apps/
, e U' D* L+ N6 B8 l1 R2 s( ~CPV Lab
* b+ ^9 G: o" R2 l- n2 y2 yhttp://cpvlab.com/& n& k0 I9 ?4 b) W0 {. q
CPVLab Help Videos' L. r4 _6 a, B. @0 A
http://ppvlab.com/oweiw/oiurw/vdm.htm
! n$ q# k E5 b. A: G9 q: {9 e' P9 H% OAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an1 H3 k1 L6 ~" I: w4 {
industry standard.7 R$ r7 c; \& B1 j( j* B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
. t/ e# }6 X" i' R7 _7 P4 pCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from0 l: N, i# Q+ v
good support if you have problems with your installation.0 n* ~' q* v3 `# R7 M- `5 v: f" k
Tracking 202
& k# N- d% ^1 O7 ZTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
" J) M4 i: F& ]* u+ O, {: Ccampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user0 \; m/ l; M% c/ ~5 [% [
area., L" u2 f# k1 ^5 b8 r, A2 g6 q. @
If you choose this option, keep in mind that your tracking software, one of the most important parts of1 j5 I. @3 t4 F) W8 {% F' O
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
! h4 L% H- ~8 g. linterface, and their hosting.
4 o" w7 P2 Z# e$ DAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
& f3 \' w. y0 o- v: Jand targets which you are bidding on. Leaving this up to chance in order to save money could
2 ~6 h1 t3 X* h4 e1 ~potentially leave you open to huge risk if someone else caught on to what offer and keywords you% [2 \9 D2 T" I' f" R5 Y
were using.& f6 ]0 Y2 k' N4 `5 n5 u% G
Choose An Offer, K6 g1 |& Z' E/ c
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.8 z) D1 F* ]% e& o, |
Lesson on Offer Selection( M* ^. [5 j6 `+ N, z% v5 Z& ^
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
$ |( U) _1 Y1 B( j9 v* @6 X# X# wIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
. ?: B5 T1 y# [0 y2 Q% QTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using- j# |, |; Z! u! [: {% m$ T
LeadImpact as the traffic source.
k! {' v/ g( J. t! \0 m( zNow the best way to learn how to put all of this together is to just get started. For some variation in. G% e$ f7 z3 @% o
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked( a" f9 p' o1 I
campaign.
# W# S1 x" g7 X" Q4 a( oWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
( S% a' J4 M6 U8 T! `page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
( s& x% U' A/ f( W/ Sthat all traffic is accepted.
0 ~; G" Y) R, T3 N$ J0 Z$ _First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
6 R3 v3 y) ?/ @3 kThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
G5 O/ [ G3 o9 _$ n- b3 Bget creatives like banners or images specifically for the offer.
" ~- T0 R$ |2 q0 V% M$ r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8. |, X6 K3 Q, i! J8 u6 o
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
+ z' O- Q2 c2 c- e) utrack my keywords. Without doing this, it isn't possible to see what's converting., O, [# k6 k$ y9 L% r7 F4 X
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
1 o, h/ w# N1 \) I8 T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
# ]+ S) p6 j7 L4 \" C& KIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the1 l& M$ l% ]& g
bottom of the page:
' I3 I8 w1 N; Q1 H& h* Z# }Next, I have to cut and paste this pixel into my offer at Ads4Dough.
+ ~1 S" D$ d2 |1 d; i3 ]Click on the offer → pixels → Add a new pixel and this comes up:
4 g; X# y% D3 z# m o3 D" V1 NMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL5 H6 q5 D' Y2 {: t. L$ q
from your software into the box that says 'Enter URL of image to load'.
( _% x- j9 M/ ?5 n; j, @( E3 t: JOnce you do this, it should look like this:
& r( `) Q8 ]: g& z: `$ X( P% \" K- ~( M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10! n) g2 @) g1 d( `
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:. d7 S& m' R, }+ \
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either) \/ l1 A: w A7 m( ?( ^
Prosper or CPVLab.
/ l5 ] ?# S& O$ F3 v6 @( [$ n% y+ O% {. O. _2 @0 D4 c
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发表于 2012-12-27 18:47:17
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