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PPV GUIDE [PPV新手入门][28页]0 D+ W4 O0 Z8 E
详细的请下载电子书！
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Newbie Guide
. L( \* }! X+ Q7 S Q) t; p; WPPVPlaybook.com, p2 v& q( E2 H% r) u
Tracy Shaffer- _% d% ~1 ~6 j' `8 F4 M
David Ford8 l3 C2 ?) D' L3 `0 f7 L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
. K, m: j( k% O4 jGetting Your Mind Right to Start Affiliate Marketing
: d& i1 I% |8 \* `! Y6 i lThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
. v/ G* {! M v: p. z) t0 aever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
' Z7 R; Z! F3 H0 E: [& t+ Zyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
5 y6 t5 g; g2 }with any success, these claims are laughable and far from the truth.) c7 F3 ~9 x8 a1 e7 r# j
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash( w' I% _1 h! I* Z; f
flow management. The main benefits are the low barrier to entry compared to other businesses, and
, v0 `, A3 t, w2 i9 ythe ability for a marketer to be a one person shop and make an incredible amount of money with low
6 W! i) \* z; a1 O% Woverhead., N8 y8 u# J' S( @ F. R9 E7 H! V
The winners in this business are the ones with persistence when nothing works, who know there's
: s! X+ q* ?& q" T' i9 }3 Xplenty of money to be made and just keep at it, who can fail over and over and still build campaigns./ D& i/ w7 v6 {) F6 F5 N
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
/ t$ _4 |( X2 w4 X7 J/ kstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.9 `' g* `# q! _0 m. S
Most of these things happen suddenly and without warning, and they all contribute to the amazing2 Y- k/ y0 J; I' W) m
learning experience available to anyone with a few hundred bucks and the ability to open an' q& V; f" Z6 Y' a$ O/ p" x
advertising account.6 {5 V0 u0 z7 n( h: P+ t
Your competitors are willing to work at this around the clock. This isn't a push button, instant business& d6 J* E2 I% `
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet3 k* H8 ^$ x6 T7 s7 F
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,' X4 g$ Y9 n* V
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.* i0 f8 ^) Q' }8 \
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
' d2 g- R9 L; z) z- U, L: Y. Sstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
+ P5 R) Y; K7 m8 Mstarted building.
+ E7 l5 C* B7 p y$ K% gThings you need to get started:
7 l8 o9 s$ ?7 k9 A0 I1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)( z$ b" Y$ J" v$ B3 O
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
* u( N7 R: p: F0 {, D7 e. e" ^3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)0 v$ P z3 p$ A6 u! @1 ~ ^( s
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
0 ^1 K9 \" k* p6 t; }' |7 iThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
& B- V1 g, H3 j; awith PPV.
; b/ Q* G* P! O2 e& m* j5 _1 q* VBasic Getting Started Definitions- O, W, M( w6 A8 }# Y- s) s/ {
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
* i+ Q/ {# u; D0 O2 s% S uaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
d$ K+ o K/ a0 _2 L' `& R# i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
* s, F3 k% E6 n: _ Ctypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).+ L/ |% [& M* |- L
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
/ |6 C0 o: @! Z* {$ Rreceives a commission on that product. An example would be the Amazon.com Associates program,$ [+ E- g! }1 F4 G- F9 P
Comission Junction or Clickbank.
% I. k3 r t% N% bCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
+ ~ f* D5 Y% h6 N0 jan action like filling out a form, submitting their email address, signing up for a service or sometimes) s( N' X2 n1 |/ w
buying a product. An example would be Ads4Dough or Neverblue.3 m4 `' J. {! r; s+ A: G
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's- v5 ~* `: ^! `& n
account, getting the affiliate approved for offers, bumping payouts and just about everything else: s4 k, [2 [" G3 u6 Y
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
" g* c& M, ^9 k. D$ w7 I9 cright from the start can really help you.( Y, W, b; r" O. F) Z
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served; h+ f1 Y- H% d
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
4 A( w% l0 N% E. ]view, starting anywhere from .01 or .015.
& z7 f, N! a, |- R) WIn order to use this type of internet traffic, the affiliate can sign up with a number of different) m/ k$ S: U* S( z* k0 L7 h( A
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
P5 j' r' t/ O8 N0 p" P, s9 P4 r+ bMediaTraffic, and AdOn Network.( j1 Z$ W N( ~3 m- _0 O$ h, Z& g: o$ p
Don't popups get blocked by pop blocker software?
. [ y2 p( U* yNo. Popups are served in a new browser window as if the visitor had opened the new window/ o# [6 M6 F) h/ I0 K
themselves. c1 D9 e V" \; ~2 a
How many popups get served to the visitor?4 X& w$ O2 g: s7 o" N. A
The number of popups served varies depending on the PPV network. Some pop more frequently/ W8 q. C# v' Z" z0 Y# o3 {
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
+ ~4 C+ i+ F# nserving this kind of advertising, so they have to toe the line between keeping their software
% H- e0 P" \1 \) Ldownloaded and still making a profit.
* }) r& n8 Y5 o& q7 m# zIsn't this type of software bad? Why would anyone keep it on their computer?+ u% J% p# V% B# c
No, this type of software doesn't harm the user's computer.
8 \2 E/ D6 Q) G0 Y# }Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
, X2 }) {8 g! e8 Jtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
$ C. H7 H0 F [" |! m- _. Uthat they can continue to have access to the incentive.0 w3 U! E$ K/ z+ O: I' L; h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3+ n1 }! G- Z& G" @4 U7 S, V
How to Get Accepted into a CPA Network. y' R( I l( x+ b8 I
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place( X+ b# S. r" [4 \8 T7 m( _3 H
to start looking for networks is Offervault which lists offers and lets you compare payouts across+ k; R9 _- ?- _1 c0 _' }2 k$ M
different networks.: K: b; M7 I' l0 B
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)8 R. ~% F0 q7 I# o- @/ @6 i7 Q1 |
application and be as specific as possible about your promotion methods. Usually some time after/ U5 ]& I# T0 J8 m8 @* r1 R
receiving your application, the company will call to interview you. The phone interview is a critical
( Y) `3 o8 l6 w* e; U( upart of the application process, and most networks will deny your application outright if they can't get
* P1 g9 Q5 b' r! jyou on the phone.- ]1 d9 k- g. Y, _% j \
Often, the person who does your phone interview will actually become your affiliate manager after
- N3 \0 T; q+ P/ vyou get accepted, so it's a good time to put your best food forward.
9 f" ?8 d: @0 u+ ~You might not relish at the idea of someone grilling you about your internet marketing methods over) Q2 s& v/ \% A" E" x2 H
the phone, but trust me, this part is critical. Have answers in mind for the questions:# s! e, p) L; W+ |" {9 u# _
What methods do you use to market offers?. d4 w3 A) B/ b
Do you already have a website you will be using?
: e' \6 \3 _5 l% F, N+ N4 Y) Y3 hHow much is your advertising budget?
% S; V5 U5 h; jWhat other networks are you a member of?8 X5 i: t; I- t. Q" |
Who are your affiliate managers at these networks?
3 L/ z: @7 R; j" M3 p5 Y; hDo you use social media (Facebook, twitter, etc.) to market offers?
. D0 o& a( Z: b$ A# m1 d; iHow much traffic can you drive?/ v6 [+ t/ R+ ~0 N! z$ ]
Do you have a personal recommendation from anyone who is already a member?; v4 ~% F! n3 N, m
Once you provide satisfactory answers to these questions, the network will approve or deny your! N) t6 F+ M; _( r
application. If you get denied, just keep applying or call someone on the phone and try again. Be
' h5 J$ p! h6 c |persistent. Also, getting a personal recommendation from someone who is already an active affiliate
, V+ g+ p* @& V4 w' O; x; gfor the network can be helpful.
) r8 c* \+ h; YTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
# C' e- j! }, U* w$ BSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
% _2 x1 T+ x& F7 |! b) Wowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know! i3 V0 @3 i0 c; R7 |
people can open a lot of doors as far as networks are concerned.& j8 f* g( a A
After You Join a CPA Network
/ c$ ]$ ]& c1 lOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager3 I" O* b9 o& w% v3 ~
and make an attempt to get to know them a little bit.
1 R/ B9 `+ x" OFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their) u$ l5 x% y- o i' N) \6 i
weight in gold. Start feeling them out from the start and try to get to know them. Once you get: a9 U7 ]8 X; V3 c4 L! E& g- G$ X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4) o7 q2 z; g) J% L/ Y3 Q" ?) W
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout; i$ {' ^( @* J3 c3 ]) x
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
$ r3 G: Z( A7 y, Wemail.! l/ D7 v* I1 S E) Y2 V* v7 I7 k, s
For more helpful info about dealing with affiliate managers, check out:( \) @$ j+ ]" s5 |
http://ppvplaybook.com/blog/musi ... -affiliate-manager/# l# {9 d) u3 H% j' V
http://www.mrgreen.am/affiliate- ... iate-managers-want/- _% z" @% n0 }3 @9 Z- d: Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
/ h! N# s/ R- [+ H; w+ g* }5 GSet Up Web Hosting" I* d, {$ F. f% F* }- [5 V+ z: n9 X' J
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
# ?! y3 R2 E9 b$ f& Mabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
* S. U5 z; b, q# O$ c" whost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with" C: b: b# j+ K; y
whoever else is on the same server as you.
* R6 R( _1 r5 DSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
* S3 H' |1 S A( Penough that the visitor can't close the window before your pop up is even shown. You have about 3
+ y2 u% q5 V$ m% q: d3 @& o% Jseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.3 T+ I3 t) A2 @. [. e. J+ f# i% U4 G
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a& w# h1 g) \% }% F" T( G8 O
house full of roommates (hosting customers).
% z" K2 x" v& W# K1 D E2 [In shared hosting, this is like having roommates where everyone has no specific designated area inside8 r/ p& s9 H: r+ @7 a! O. u
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
. r" O2 d5 N' e+ rfit.- v8 k/ C3 R1 Y
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than6 a# Q* d b0 p3 |
the rest of the roommates, by virtue of simply needing more space and resources to accommodate) X0 n4 e- j3 X3 b9 y/ R9 {8 x
their food. Everyone else's food in the house has less space to take advantage of.; ]. D, Q y {8 n/ a
If you have less server resources to take advantage of, your ability to serve popups will slow down. For1 O; S7 i8 Q4 C& O* Y% [: k, [3 [
any type of hosting this is a bad thing, and especially while running PPV traffic.
- A5 F ^! N% j" ?" _ JIn the case of a virtual private server (VPS), everyone in the house has their own designated space s O& n. S7 Q- z
inside the fridge to put their food, and other roommates can't come into that space. The server is* B* _, m+ t. W2 a. j4 g) ~
partitioned, so that each customer can only use a specific amount of resources at any given time.
: w! v) R. Y# rA dedicated server would be like having the whole fridge to yourself. All of the server's resources8 i/ a: M/ f+ ]2 ~2 x' |3 E- T
belong to you and no one else can use up those resources. This makes it possible to serve much more
( B1 w3 u( P5 d% X5 q6 Ptraffic, faster.
4 j3 G/ J: ?6 S9 r2 [' g7 ?& p3 |" xAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.9 c+ F& ]9 G6 N
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
' y- T2 |# d0 K9 ]7 D; ehere:
0 r# [. }, m+ z9 Ehttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-. T# T, B0 T! W! x8 S1 U3 A
VPS&highlight=hosting
! t" d0 E# D' l- G& ^3 `4 IDedicated-Hosting-vs Shared-Hosting
7 g: o R; g- Yhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-# L9 D, W" r0 l+ }" [9 m
Hosting...Your-thoughts% W+ N- m0 h: F1 J7 R \$ ]* c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
0 M1 w4 W. V9 yHosting Providers for PPV
. y% S; F% K" FBeyond Hosting, ~5 c2 X6 m' u$ N
http://beyondhosting.net/% Y) t% f( J \0 m* o# x
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
9 T- q7 L6 J0 z- breceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when2 f- d- q8 I' U) u
direct linking with PPV. Also, these guys provide great support.
1 c9 I+ ?, ]# bProsper202 Optimized Hosting& r' I: x2 x9 b% t
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/% B/ \! F7 s; K' o3 a* I( V# n
CPVLab Optimized Hosting
% G' V, |& `2 b, q fhttp://beyondhosting.net/CPVLab-Hosting/5 P3 @" @# ~9 Z8 M2 |
Domain Names for PPV, f/ R5 Q% @' Y8 B8 O3 g
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is0 E4 Q/ O& ^9 p& {# ^, x) J
where you're going to host your tracking software and your landing pages if you decide to make them.
% k& o- [, a0 G8 L7 `$ SOftentimes people wonder if they should have a specific domain name or a generic one. One generic,& G& U6 m& @6 v% J9 e5 E% j- e
bland one is fine to start with, to host both your landing pages and tracking software. The .com,( {5 c( z/ o8 I9 i! J8 O$ P
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a9 l9 o* G# Y, ]2 u0 {, a
term or build a whole website.* X; |3 W0 N ]8 I+ K* K
After you buy hosting, a domain and get those all attached to each other, the next step is to install
% M6 ^5 u; w& r2 Ytracking software on your domain. This is really important, because it is necessary to track your
2 `$ T1 `. J. Z$ e) R! _7 S% s5 o3 mconversions down to keyword level so that you can optimize your campaigns. Without proper
* w8 W% ^7 v2 s, B+ x$ O8 o! Ttracking, it is impossible to know what is working and what isn't.0 P* n6 Y1 c& z# Q* f$ m7 E9 [' F* M( @
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
; U8 {& F8 Q P! X0 Fis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
+ o ]/ k" I# Y& f+ J+ D! uProsper202$ P& \) u9 c! r; U* S, N* j6 k
http://prosper.tracking202.com/apps/
n! M7 X9 }8 j% }3 [' @% DCPV Lab
5 V1 U2 @' X4 a* T% M Uhttp://cpvlab.com/- S5 \8 S. h" ~7 Y: l, t
CPVLab Help Videos4 ?8 j( X% U; Z5 \
http://ppvlab.com/oweiw/oiurw/vdm.htm. h' n: y: B g, c" k
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
. u$ ^( b; w% Yindustry standard.
6 q# H' }4 g) i$ P5 r, r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
) }7 L# D& t7 ]% G3 b2 LCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
2 y# ^; j A8 Agood support if you have problems with your installation.
1 i) _1 o. r9 U) LTracking 202 F6 E: Q! u" f. r+ [% N, w0 y- w
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
4 f' ~" n. O) b# }8 Dcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user4 ?0 P+ ?6 C9 T9 t% _
area.
, a$ ~$ c% t; C( i, CIf you choose this option, keep in mind that your tracking software, one of the most important parts of3 _8 d, c8 S, ^/ D
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
( J# i: g! ?% C( n% Jinterface, and their hosting.
% b- L+ Z5 ?, ?+ sAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords, E" D, y$ w: Z6 G$ {6 _- y; D+ p
and targets which you are bidding on. Leaving this up to chance in order to save money could t1 y( o2 ]' C( q- O& l
potentially leave you open to huge risk if someone else caught on to what offer and keywords you7 l+ e5 x6 x4 k* C& d
were using.* W" ^6 H7 _* D, v1 f4 o2 Q
Choose An Offer
6 e& p% r o( ~* m1 zNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.7 C5 ]7 h$ t, o, ^4 e1 v
Lesson on Offer Selection5 }$ E8 B: J7 I. L/ I I/ M. X
http://www.ppvplaybook.com/forum ... on-Selecting-Offers9 s3 [( A: _0 r
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.1 X( t, \7 {/ l! w
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
( B& s) }$ L$ f6 A& Y# W0 rLeadImpact as the traffic source.
Y" Z% z0 X& c0 U" v) ?Now the best way to learn how to put all of this together is to just get started. For some variation in
: Y$ ~9 V! Z& {% |+ N3 I5 x* z, Ithe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
4 A: u) c0 P6 F' U+ a- j: N3 gcampaign.* f8 t/ R( \: a( u
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
+ l- F! f7 P0 D7 wpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says/ i6 d* W9 z4 {3 I7 g
that all traffic is accepted.- f9 s* K9 L3 Q8 U5 w0 x7 v
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.2 V f0 ]/ b# I5 Z8 ~* f
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
9 E% v3 }' h" Sget creatives like banners or images specifically for the offer.
: ]$ I$ X: P) f% A1 F" ~ c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
9 p# E9 J' b8 S. a6 cBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can, i+ c: k; R7 p$ N/ C7 T
track my keywords. Without doing this, it isn't possible to see what's converting.& {) Y9 W6 u4 c( s3 R2 b7 J/ ]" s
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:% h1 d4 ?" s' f4 }* V# d5 M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9: c+ G N4 w9 m
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the$ V/ V6 W6 w4 ?1 e( k4 |1 H
bottom of the page:
1 k/ ?$ i8 R' s& {Next, I have to cut and paste this pixel into my offer at Ads4Dough.
& |( H& |5 _- `Click on the offer → pixels → Add a new pixel and this comes up:
' e& J- V+ _( t, [, |* ]# rMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
. ~9 u" x% [+ V- G' o7 \8 efrom your software into the box that says 'Enter URL of image to load'.
8 s+ c) U% l" W' ~+ b1 f; x# jOnce you do this, it should look like this: ^9 Z' b2 m8 _" p% x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
7 M# f8 m7 I6 V) o" u! KClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:. M4 Y/ a! ]& D- B3 ]
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either* x7 V: e, Q. h' {
Prosper or CPVLab.
q: D, r& p% _" e7 ~- K5 P4 F1 I, x, U* Z( M: N5 j
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发表于 2012-12-27 18:47:17
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