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PPV GUIDE [PPV新手入门][28页]
: T) n/ _! h/ K: ^ l% i详细的请下载电子书！ h s3 @" c6 l( X6 e
1 O$ B8 n* K; } r
* o8 C2 t6 w& ~3 q7 h' `
Newbie Guide8 u9 {: l6 J% I% b% J; Y; Q
PPVPlaybook.com/ h; _/ O: z6 ]( w
Tracy Shaffer
: P, |) h; _8 X" U; E8 |' l7 y# nDavid Ford
$ m. J8 B( r* @8 @2 t/ f( S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1/ X+ U: |7 h8 `
Getting Your Mind Right to Start Affiliate Marketing* o, u5 T/ ]' t( V9 w
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an5 c. W% G" j' ?( d' ~$ H" W( v( S+ i
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
0 c7 i- s' c% D4 Z/ gyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
. x: w4 A( L P6 E Jwith any success, these claims are laughable and far from the truth.
6 E0 g- ]6 F% o5 Y* @Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash- w1 M7 d8 s( B7 S; @! b
flow management. The main benefits are the low barrier to entry compared to other businesses, and5 R/ I0 H! h i0 c
the ability for a marketer to be a one person shop and make an incredible amount of money with low
3 y' F x' g. O- m2 @& roverhead.* n' C# ]4 u9 V" o
The winners in this business are the ones with persistence when nothing works, who know there's
6 C* I- R" w, B7 A: gplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.( @+ h9 F$ G2 b3 U
The cold hard reality is this: virtually everything in the space is changeable, what worked today can6 _7 v* f5 a3 `# d" z3 F4 c
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
# E! M* \( C$ ^6 [5 W$ P3 N |Most of these things happen suddenly and without warning, and they all contribute to the amazing
3 Z, o- }$ k/ g: ]learning experience available to anyone with a few hundred bucks and the ability to open an
& l# U, o) e8 h: `0 ladvertising account.* `, H2 i7 G& a
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
3 Y4 t8 g0 e4 \1 v( Uwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet m3 P9 T! e8 i: N
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,! G4 a$ {4 B3 v1 g9 E
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.: x+ \0 O S3 C/ j
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
1 T: |6 ?: M9 Tstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get- G q7 ?8 m' f- o
started building.' B( P: n; j! i* `
Things you need to get started:" [" K1 W3 U, h
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
* q' C! K" Y9 J' h# _* B2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue). g, E$ m5 T# H" E' v* v/ a
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
# } G! [$ m) l7 t4 r4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
- ^/ P* K% a; ]* m, E+ d9 o( S5 K2 [, FThis guide describes from start to finish, how to get started in affiliate marketing by running traffic8 ^* Q1 c5 r7 P) c, j; Q, y
with PPV.4 @( ~( X7 e7 O: ~/ ^( S" q
Basic Getting Started Definitions
+ x8 X5 \% u) w( nAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
& F, M; i! t r0 R5 k& ?% Faffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main" x( t6 a6 ~: c; C- D( t" g. H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 27 D* L. j% n) N' V$ w
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).5 r( D9 i) S9 k. X0 a) C- x* e
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
" |5 t* P) D. k, M+ i$ Greceives a commission on that product. An example would be the Amazon.com Associates program,
0 s) E; d7 }: k: n0 P5 l) JComission Junction or Clickbank.
J) U, t" i8 f. M4 K* CCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes8 a+ w3 ]9 `. I
an action like filling out a form, submitting their email address, signing up for a service or sometimes" F. N# b3 u4 e Z( E
buying a product. An example would be Ads4Dough or Neverblue.8 {) ] _! \' C. G
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's6 A. \/ ?, l5 v' O" G0 ~/ c5 B
account, getting the affiliate approved for offers, bumping payouts and just about everything else; |8 d5 Y+ D7 ]& d3 D/ k8 L" }
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
* p* d; T8 z4 _( M9 P' n5 oright from the start can really help you.
/ @ _( X3 U6 A* w! s% fPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served' O0 m+ {' t) Z, K( i
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
! {- D+ [, s* r: }3 ]; ~view, starting anywhere from .01 or .015./ c. g7 _# Z# Y+ R1 x
In order to use this type of internet traffic, the affiliate can sign up with a number of different
: T' ]% Z5 U0 K- w' ~companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,+ h4 S6 ]( B- v* u( f
MediaTraffic, and AdOn Network.
1 ~/ v" Y& ^$ i5 G7 m$ fDon't popups get blocked by pop blocker software?
* B6 p+ ]" Y! i; Y* iNo. Popups are served in a new browser window as if the visitor had opened the new window
# X: G, e) ~9 Gthemselves.
, i' o* v. Q9 C/ ^& G9 ]$ l2 AHow many popups get served to the visitor?, W7 o& L8 k. X( b3 s, d
The number of popups served varies depending on the PPV network. Some pop more frequently
) _5 K9 \! m: g7 C+ p" N9 a(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
7 N0 F8 L# m+ B# w6 z1 m, W( z6 g5 b0 ^serving this kind of advertising, so they have to toe the line between keeping their software
5 c6 Z- D0 L- m3 f6 X8 @downloaded and still making a profit.
/ e6 m5 d& U) e+ ?Isn't this type of software bad? Why would anyone keep it on their computer?1 Y3 i" f0 k+ h8 V1 v
No, this type of software doesn't harm the user's computer.! H* I8 j$ T1 S; V; D6 t0 |
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
_: k7 o7 @, B" k b* _; J% U- M) Rtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
/ x/ p% K5 W/ Z3 h8 c' N5 sthat they can continue to have access to the incentive.' @' c2 K# }+ [, a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3! Y1 C$ `- g5 b; L* U" c) n- x5 ^
How to Get Accepted into a CPA Network- o& Q. {' ]5 z& |
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place# j" I8 \4 _; m
to start looking for networks is Offervault which lists offers and lets you compare payouts across) s8 L% F9 @3 c! f9 X! v
different networks.
. j k3 b* Y; P$ GOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
" M( }: G. G1 y7 v! r G. Lapplication and be as specific as possible about your promotion methods. Usually some time after# z+ n+ Z# D7 _& t8 p
receiving your application, the company will call to interview you. The phone interview is a critical
5 @9 f/ p+ ?* y b# N' Dpart of the application process, and most networks will deny your application outright if they can't get' s' }7 u! {& v0 Z
you on the phone.( B/ a9 B5 Y6 ?+ y) W8 i" R
Often, the person who does your phone interview will actually become your affiliate manager after3 |( c: D- G1 }; I9 a
you get accepted, so it's a good time to put your best food forward.. a- z" v: q, _# W b+ q
You might not relish at the idea of someone grilling you about your internet marketing methods over
4 e3 {) B' Q4 r0 m0 p, P; Athe phone, but trust me, this part is critical. Have answers in mind for the questions:1 @; p+ A# ?/ v* K
What methods do you use to market offers?8 l) p6 D8 t# W# [# \, O
Do you already have a website you will be using?5 L: C% W+ t' Z! y' m# f) X
How much is your advertising budget?
7 ~8 @4 _: ~( ]What other networks are you a member of?
5 P- {( J3 ?% @Who are your affiliate managers at these networks?/ q% ~# v6 [5 c. Q) h0 n" N$ `+ Q
Do you use social media (Facebook, twitter, etc.) to market offers?3 A& j" d0 x4 B: ]) r- p
How much traffic can you drive?
9 D+ T; [* p5 p3 X, r h! [Do you have a personal recommendation from anyone who is already a member?5 P" Q7 D; ^8 W3 ^, ?( o
Once you provide satisfactory answers to these questions, the network will approve or deny your
! c/ K8 k9 b5 T: L5 i+ ~& dapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
3 q u3 v2 K* |, zpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
, l" k4 I* B7 \4 N% a4 c7 ufor the network can be helpful.7 R# {) [4 }$ o4 i
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate% h( m* v( M) c- }4 S& s
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
; e4 X' D7 x& M( r) Towners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know, |) z* \; _" p% w
people can open a lot of doors as far as networks are concerned.
$ A2 }/ |4 j) f, a L. sAfter You Join a CPA Network
2 _: U# D5 h& C" YOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
( c$ C& l7 u7 Fand make an attempt to get to know them a little bit.; E3 v6 p8 o/ X& Y: p
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
4 O5 R* q5 c1 V6 T8 u; ?$ lweight in gold. Start feeling them out from the start and try to get to know them. Once you get6 t. M$ i% U1 v) W3 u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4! K) V, A _, K w0 `- P# O' ]' t
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
: l1 I# M. V+ @ F9 bbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
$ B) ^2 z$ Z' Q0 {4 s% h+ r% d, yemail.9 v# W( D2 A/ B% Q
For more helpful info about dealing with affiliate managers, check out:+ W: P: i) P2 A) b
http://ppvplaybook.com/blog/musi ... -affiliate-manager/7 P# w, t1 t. y( F( Q0 u1 P
http://www.mrgreen.am/affiliate- ... iate-managers-want/
2 z0 O& e0 m, m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5% [- N* |" B- J. q) y. p4 s
Set Up Web Hosting
* q0 o( Y {" w; sGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
- T& [4 g- z& g5 D: Z0 R+ Z$ `about internet hosting. In general, you get what you pay for with hosting. When you use a shared
! a* a* S, E ghost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
% L5 e+ |8 u6 v* h! E) Z) }whoever else is on the same server as you.% e g# J7 a4 B/ @/ C
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast) p& ]/ O/ h; R
enough that the visitor can't close the window before your pop up is even shown. You have about 34 w' X7 D. Y6 [) f6 o: F
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.3 U/ f5 z' o! F
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a8 e1 D8 n4 a# e: V
house full of roommates (hosting customers).
f5 [; B) E; T: b! E1 c0 W$ QIn shared hosting, this is like having roommates where everyone has no specific designated area inside
) t3 F& B! `8 k' D$ i! ^the fridge where they are supposed to put their food. Everyone just jams their food in however it will
1 |- P; b( @6 w" W' K& A1 sfit.+ U- l6 f- B$ V
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
7 ^2 A" `2 Q+ Q% _( V, L' x kthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
8 [4 A' t4 P+ ^/ M8 H) jtheir food. Everyone else's food in the house has less space to take advantage of.' y3 Y1 K) g% T4 P% g
If you have less server resources to take advantage of, your ability to serve popups will slow down. For) _& W% r4 r; j/ T) @/ X( J p9 C
any type of hosting this is a bad thing, and especially while running PPV traffic.
2 }& j, y4 T* W6 }4 kIn the case of a virtual private server (VPS), everyone in the house has their own designated space7 V# B( y% e# S) y% @* N
inside the fridge to put their food, and other roommates can't come into that space. The server is+ a7 `5 p* ?0 A, W4 @& t% W
partitioned, so that each customer can only use a specific amount of resources at any given time.
0 c) ^" O& T2 ]& w8 ?4 q+ Q: F3 BA dedicated server would be like having the whole fridge to yourself. All of the server's resources4 Z% L% X0 ?) I% s; O1 y
belong to you and no one else can use up those resources. This makes it possible to serve much more
5 s- r- O9 P& ttraffic, faster.8 J; K2 G% c6 O; l( \* M
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
; {4 _+ \/ T6 ]2 \- ~9 TAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is8 Y! a" M( b8 I$ V
here:
" t* N9 Y1 I) Z8 @: ]4 ehttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
$ d& \: E& U. cVPS&highlight=hosting" [8 K. ?7 ]. m. l. h; Q
Dedicated-Hosting-vs Shared-Hosting7 A/ u- P8 K/ \+ z% F# c
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-, d P6 L0 u* g0 j( {
Hosting...Your-thoughts
; b7 K4 A9 ]5 {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6! j' t" `" L* k; {1 X
Hosting Providers for PPV. z2 z4 V- K7 E: `
Beyond Hosting/ Y1 b2 ]1 U+ T4 t C* i
http://beyondhosting.net/
0 O$ D; ~4 ^& C9 k VWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment$ J: p: ^' b2 q5 N. s
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when$ b/ d3 X. P! J/ F! j
direct linking with PPV. Also, these guys provide great support.( x; X8 ^2 |5 j% M2 H1 x* l) E' a" R
Prosper202 Optimized Hosting
) F, ~' f' m2 b) A9 N" O6 phttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/5 s& i% T' E! X5 Z r) d
CPVLab Optimized Hosting
( m9 J2 d4 i. vhttp://beyondhosting.net/CPVLab-Hosting/7 e* S8 B* }, a
Domain Names for PPV
5 T6 T/ Z& i; V1 z% W0 UOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is0 R4 l9 Y4 h$ E# `" |' j4 a$ }
where you're going to host your tracking software and your landing pages if you decide to make them.
" ]3 b' H( H2 a3 K8 W2 }( jOftentimes people wonder if they should have a specific domain name or a generic one. One generic,: c7 ]$ j! t) q+ V8 l5 I# R
bland one is fine to start with, to host both your landing pages and tracking software. The .com,; U, l3 \* ]4 H6 l& W" P( n
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a5 H! S- `5 w& z! u& X7 V" _
term or build a whole website.4 y( |# J; _: Y2 `! U- n# S
After you buy hosting, a domain and get those all attached to each other, the next step is to install# l( a$ [7 B; V/ F, X( J1 {+ }# T
tracking software on your domain. This is really important, because it is necessary to track your
1 j: J7 [- k) `/ f. P+ _conversions down to keyword level so that you can optimize your campaigns. Without proper
$ \2 z, ]9 S% [) w/ }2 L& Itracking, it is impossible to know what is working and what isn't.1 ~2 x( I5 t8 w& A/ l
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software/ S x- ~8 ]* _* z
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
% N6 g! c! G! {6 lProsper202
: j- Y2 Q& x1 r! M. f/ khttp://prosper.tracking202.com/apps/' d/ P9 U9 p! q! J0 g3 B
CPV Lab8 S2 u8 a% |7 |% {) F/ x
http://cpvlab.com/4 n T2 j9 H. `8 J
CPVLab Help Videos
$ j8 Z% B2 y$ T: M$ c9 F3 bhttp://ppvlab.com/oweiw/oiurw/vdm.htm7 r1 n4 |( @8 J/ {9 j& H6 z" Y& z
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an- X9 b% r7 r; [% e
industry standard.( T3 N* y V5 X+ _5 @% c( W2 O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
5 ?/ @% d$ p/ L# ^ n7 FCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from1 \- h; H: `4 u6 y
good support if you have problems with your installation.
" L- g( s* \, |' TTracking 202
& r5 m6 e. C, l+ `) b% R7 T$ U6 Z; eTracking 202 is the hosted version of Prosper202. You can create a free account and then build your& P9 r8 m5 l* U5 H1 ^* q$ \9 J6 p4 J
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
, A2 z( I( L) [0 X) rarea.
- U, C7 I# h+ c1 t3 wIf you choose this option, keep in mind that your tracking software, one of the most important parts of
5 r- m Q, o' s8 |your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
7 ^ B/ ]( k' f0 Zinterface, and their hosting.% T/ O+ d. k8 V4 Z3 ~" j6 o" ^& Y
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords" ~. D' k8 j* z" w$ T8 k5 t
and targets which you are bidding on. Leaving this up to chance in order to save money could1 v/ D7 I& g$ @4 P
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
6 i" v$ C& [/ f1 r0 T8 M) kwere using.4 d1 N: a( S+ X' ?0 W$ \" ?
Choose An Offer% N8 G5 C3 H v! c$ S9 F: t
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.2 y% a* R: [# v( f* v
Lesson on Offer Selection
& n r' v6 z) y/ y9 [http://www.ppvplaybook.com/forum ... on-Selecting-Offers" `4 y" H* T6 V8 l) o d( x( I& c
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
+ r; |$ }% f( z2 c* q0 h# H9 Z$ STo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using# L$ F. y' ?0 k& ?
LeadImpact as the traffic source.3 a V! n) k/ K
Now the best way to learn how to put all of this together is to just get started. For some variation in
* c# e( t, I# _; G2 A+ D$ xthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked+ [) s% J$ S0 T# f# q* z& E$ f
campaign.8 F, M* w W# D6 Z4 f/ j
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first& K% y- g3 Q5 w( q1 m9 \
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says3 f. U: I1 i$ e
that all traffic is accepted.
$ \/ ^' H7 }$ @& zFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
; J% [( @. k0 M5 z: X2 C. @0 \( LThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can# l0 k- R/ m1 Z/ h
get creatives like banners or images specifically for the offer.+ L5 z: X5 o: L0 b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8' x, ^& t: l3 k
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can( F1 W( \: m) e& T/ ]
track my keywords. Without doing this, it isn't possible to see what's converting.
6 R0 V' q+ E. X+ @6 xIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
2 U5 {0 R. ], _1 ^, D8 \0 f1 D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 95 N. r9 N$ Z3 w+ M
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
, k! Y0 D6 L z; S# S9 Zbottom of the page:
X2 [! G+ `+ C4 F5 L( iNext, I have to cut and paste this pixel into my offer at Ads4Dough.1 U- o: i) \6 v2 n7 i
Click on the offer → pixels → Add a new pixel and this comes up:
+ Z$ X* n6 d" L/ T x8 }Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL, Y1 i- k: B' T3 ~! q; |
from your software into the box that says 'Enter URL of image to load'.
( Q3 i! b" K9 G2 _! P1 U+ iOnce you do this, it should look like this:
* c8 s0 f* |' K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
8 G& c: |( i1 C8 h; P9 e4 dClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
) @) Y) z- I; ]" ^7 P# CNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
0 u. I( w; [3 Y2 q7 P" A* m c& IProsper or CPVLab.
; \% E* g2 [, I& J. w4 l5 m/ P( C9 w7 ~0 H" V
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发表于 2012-12-27 18:47:17
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