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PPV GUIDE [PPV新手入门][28页]
y7 q6 G* R! I/ v详细的请下载电子书！
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$ @) U6 }3 G5 u P: kNewbie Guide
9 [1 Y1 Z4 o. c3 k& I: N2 @PPVPlaybook.com
- ^: e8 n: \- q( H7 ^Tracy Shaffer$ i P# S0 [3 B6 C7 j
David Ford
1 c# O/ l: e' v9 U" i7 \% {5 D& {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1( [1 o! [/ ?4 B/ x5 H
Getting Your Mind Right to Start Affiliate Marketing
4 ]2 a9 Z& o9 @. y# n2 }% g8 E/ OThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
$ ]' g8 C% O! `ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where3 t9 W% b+ n7 b x! `4 [9 V
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing) R4 f! ?; c+ \! Z7 F! q: l
with any success, these claims are laughable and far from the truth./ s3 X6 z5 @; H/ u- \4 p
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
& U$ S3 Y F7 W! Vflow management. The main benefits are the low barrier to entry compared to other businesses, and3 L* G5 P2 n5 [+ r
the ability for a marketer to be a one person shop and make an incredible amount of money with low8 @, x+ Q" _) V) k5 v
overhead.5 s% F8 E$ A; v' @3 R
The winners in this business are the ones with persistence when nothing works, who know there's
; E8 h' Y# [! ^7 lplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.6 L- v1 }" m* P2 W/ X% @: d+ P5 t: X
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
" v6 i) r* a7 Kstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
* i' O7 {" M* z/ ^' U" G3 [Most of these things happen suddenly and without warning, and they all contribute to the amazing: ~5 b, Y3 P# N* z1 G2 I
learning experience available to anyone with a few hundred bucks and the ability to open an
% H3 i& K4 a0 [1 Q5 E9 d/ O) Oadvertising account.* H+ p" K5 y: }
Your competitors are willing to work at this around the clock. This isn't a push button, instant business" m. P6 \6 s9 k( U8 `& n+ n( p* c
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet, A3 S9 P4 H, \( H/ n
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,& L: }! b3 i$ f k" u& j, y7 T
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
2 q% D. o1 l5 S. k2 c: h. PWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you- e( i' ~9 D1 _& x4 V2 b
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
$ k& k2 \$ Y: H6 ]; |/ Fstarted building.
. t; K9 U1 l# j$ eThings you need to get started:
8 R' t# C. E, `- `, r! S1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
: ]- R0 Q* Y; n9 G% f/ G2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
! ^1 i% R% U; g; }+ g0 o3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)1 s) j' f4 l# \' K8 l8 I
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)0 a, b3 e5 k6 q) }3 k! j
This guide describes from start to finish, how to get started in affiliate marketing by running traffic2 {4 r3 f2 l0 I7 ^8 m2 k" G
with PPV.
2 D5 V) [2 t4 \4 |Basic Getting Started Definitions
0 r, |/ S+ N% E& eAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
% v, T U, P( J, u; F- Faffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
- R' }2 ?* r1 i% Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 27 X5 Z' F! O: o3 o8 R C9 n
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
( W6 S% w6 ^8 x/ E8 h1 Y9 UCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
: Y* _. c% B! \5 a: rreceives a commission on that product. An example would be the Amazon.com Associates program,
" ?" i; y* t- x' t4 ?1 M9 r& g3 @( ]. nComission Junction or Clickbank.
$ ?. _( ?- S! r$ i. A9 U* rCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
. h; X2 e8 g, V/ ]3 j: v6 v: q! Qan action like filling out a form, submitting their email address, signing up for a service or sometimes
; E& O- L& J1 P6 ^% t: }0 H0 K; tbuying a product. An example would be Ads4Dough or Neverblue." h# L6 c+ W/ ?1 {0 d1 h6 ]$ r; K
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
2 t* T9 b& U4 e, v( ]6 y' _account, getting the affiliate approved for offers, bumping payouts and just about everything else7 L7 w2 ?2 K& D# _: d9 k" {
related to an affiliate's account at the network. Having a good relationship with your affiliate manager% u4 ?! N8 J( l3 W5 H/ S* d! [/ y
right from the start can really help you.( m+ U5 \6 Y, o& f; e" S
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served% G: O: O, e0 _2 \) ] e' [
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
N0 R, D1 E. n( _" h+ b( U: b4 m* M) [view, starting anywhere from .01 or .015., p0 p: a% H+ @6 X2 {) K3 m
In order to use this type of internet traffic, the affiliate can sign up with a number of different5 i- Q. O9 v9 P9 v6 o* ]8 T% {
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,2 a! U! x% [- v, m5 E$ g
MediaTraffic, and AdOn Network." ?2 \5 Y6 s0 g8 f* f; D) D
Don't popups get blocked by pop blocker software?
: m, u6 D4 w. Z, F. M4 @- \No. Popups are served in a new browser window as if the visitor had opened the new window6 n; D% t0 [ E; f# N* q
themselves.
$ l8 N1 k4 T! V& n7 C! p6 S- ZHow many popups get served to the visitor?
0 I1 ]8 I# L: h& O, q4 gThe number of popups served varies depending on the PPV network. Some pop more frequently2 c" O8 l! y5 z* ]# T, F
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
/ n, j3 ?* h0 j/ L1 o. \serving this kind of advertising, so they have to toe the line between keeping their software
( |# F4 h& J1 B9 k$ Rdownloaded and still making a profit.1 U6 X( J3 q) S
Isn't this type of software bad? Why would anyone keep it on their computer?
0 c2 V7 |/ s) M# f2 vNo, this type of software doesn't harm the user's computer.. v4 Q& ?) M4 b$ \6 A
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,; a7 L& L u+ {
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
, u8 Y' f8 o, J( c! K8 Uthat they can continue to have access to the incentive.
- F, V+ L- r7 x% r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3+ h$ V& u- @$ h3 e. O/ I" I, h$ ^8 Z
How to Get Accepted into a CPA Network
& D1 k8 I1 I* ^3 m. ~& z5 N2 h( T1 HIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
! g8 g5 _/ w+ yto start looking for networks is Offervault which lists offers and lets you compare payouts across$ S8 M9 \3 ]4 h. z$ Y. p. S
different networks.
8 E- w0 F1 r" V c- P) oOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
7 P9 p: }, r1 e+ R( s- D7 Happlication and be as specific as possible about your promotion methods. Usually some time after
) M6 b; E4 F* \# z) T' j b4 p creceiving your application, the company will call to interview you. The phone interview is a critical
$ L8 S6 Y6 L( @" Y. Fpart of the application process, and most networks will deny your application outright if they can't get# s; N8 r5 |% \% h, s% F/ q7 w
you on the phone.8 K& x& q5 U* l- H9 E$ S0 r
Often, the person who does your phone interview will actually become your affiliate manager after
2 k: \) Q0 D0 S( s( xyou get accepted, so it's a good time to put your best food forward.* ^% a0 t- a) ^
You might not relish at the idea of someone grilling you about your internet marketing methods over
8 K4 `; G. k: N% o) J8 k. l) Mthe phone, but trust me, this part is critical. Have answers in mind for the questions:
& j7 u5 b0 ~4 C9 u- d, UWhat methods do you use to market offers?" s. ^0 S5 @9 p/ c# H" @' m8 I
Do you already have a website you will be using?
. o6 t. L; Z" [# H( j& U+ kHow much is your advertising budget?# z7 ^3 \9 p+ r- O* d/ `
What other networks are you a member of?& z! F/ d0 `9 I/ c8 y/ s
Who are your affiliate managers at these networks?
! w5 g) E: k, e: z0 ODo you use social media (Facebook, twitter, etc.) to market offers?0 {; v5 `; K, ?- t6 J
How much traffic can you drive?7 `7 l; T8 B& |& N
Do you have a personal recommendation from anyone who is already a member?
; P" Q# Z3 z, f: cOnce you provide satisfactory answers to these questions, the network will approve or deny your, U% L% ~) c( W7 W6 h
application. If you get denied, just keep applying or call someone on the phone and try again. Be
# u5 U- \3 s D) V/ Xpersistent. Also, getting a personal recommendation from someone who is already an active affiliate- y8 j# q: |1 U
for the network can be helpful./ ~$ J+ `, x0 G" |0 J
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
} q+ `2 d! [- u% y8 YSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network" @1 K( Z- S9 ^3 L. \3 a' J, L
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know! m1 o ^7 A- M) f/ u9 _" m
people can open a lot of doors as far as networks are concerned.
6 k7 T9 P% [2 ^: { o, QAfter You Join a CPA Network
) v; m1 k0 g7 Y+ [Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager! s! n4 W" e' [0 H3 Q) X# T
and make an attempt to get to know them a little bit.2 J' K* {4 G! J
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
& A7 R7 E/ |1 J0 M# {weight in gold. Start feeling them out from the start and try to get to know them. Once you get( O0 F4 G5 Q% ?2 u! ?1 @9 y/ X1 r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
2 U* z" D# l7 t: h3 ~1 q Y$ Vlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout. B+ U" `8 U: C6 K: s/ N X
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
3 V% T! q! ?1 H' n$ Qemail.
1 `- X: z. B( w! M8 }$ VFor more helpful info about dealing with affiliate managers, check out: J2 K a/ w7 [/ z3 P: Q
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
1 s2 D3 W; d }6 z* Khttp://www.mrgreen.am/affiliate- ... iate-managers-want/
; k, }; v1 a$ j0 ~! }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5$ }9 i9 f O, [' ?
Set Up Web Hosting
, ^; p$ j0 V4 h; P4 [Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said# h& s8 ?/ q4 s0 l! X& _0 ~
about internet hosting. In general, you get what you pay for with hosting. When you use a shared4 Y% a5 C& X. h4 K7 @. J
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
# ?$ H- H7 m5 k0 c Ewhoever else is on the same server as you.
5 _! @$ i( ] H4 w2 N6 N* K4 lSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast/ p2 Y% g; e) G2 |$ t
enough that the visitor can't close the window before your pop up is even shown. You have about 34 h. R/ m1 s6 s; d* z
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.4 V( }- N* Q \' ]
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
1 s0 A. _3 m5 z/ a3 c4 U3 Thouse full of roommates (hosting customers).0 S9 I6 g; D2 ^: }) R
In shared hosting, this is like having roommates where everyone has no specific designated area inside0 [6 h& ]3 K, a! M+ V) ~
the fridge where they are supposed to put their food. Everyone just jams their food in however it will- M5 A! [# G6 `1 M- g; s! B- j
fit.# T( X/ m2 \+ N6 t' b
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
k7 A, Y: W- x1 F' d+ Y) Athe rest of the roommates, by virtue of simply needing more space and resources to accommodate
0 Z) f0 J. d' ^7 g9 rtheir food. Everyone else's food in the house has less space to take advantage of.$ A# z0 j5 J' ~
If you have less server resources to take advantage of, your ability to serve popups will slow down. For& x3 c, {) K' }+ ?
any type of hosting this is a bad thing, and especially while running PPV traffic.& O! ^1 x* \" V4 Y4 q+ u
In the case of a virtual private server (VPS), everyone in the house has their own designated space
8 D+ | U: C3 ?2 v7 \ n8 finside the fridge to put their food, and other roommates can't come into that space. The server is/ E$ o8 O* R+ I- g2 h2 J. @
partitioned, so that each customer can only use a specific amount of resources at any given time.7 G. r0 a: U1 I' T/ z$ z
A dedicated server would be like having the whole fridge to yourself. All of the server's resources" y& A6 U3 O( G4 |; ~. e; B
belong to you and no one else can use up those resources. This makes it possible to serve much more
+ ]. `5 G! ]: p* h# q0 T" J3 _6 Utraffic, faster.3 R) U. ]& e# d: ^
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.3 G! j) g" q# M5 i# I; k* I( T
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
; q9 e/ w1 K4 M0 jhere:( A: K, M7 C; b* `8 M
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
$ _% J1 ^# B$ l: T% {# xVPS&highlight=hosting3 ]- B3 C3 ?( Z' U8 S r
Dedicated-Hosting-vs Shared-Hosting
) D6 `0 _- v/ V& d/ u+ ^: shttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-9 B( Y4 i$ A4 A6 h) g6 u
Hosting...Your-thoughts
3 \; y/ x- E+ X: h) |4 `4 c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 62 n: m5 V$ ]% b( z
Hosting Providers for PPV3 X' s, U i( j) j$ @7 J; J8 s; t' `
Beyond Hosting, M% W" A/ J. v2 a9 z+ z( i6 ]
http://beyondhosting.net/
: Z" A) {. t }$ s8 Y8 I9 V3 vWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
/ t7 [( \% U4 N# J$ breceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when, J( N& T! ?' s5 B6 H) g
direct linking with PPV. Also, these guys provide great support.# C% F8 U$ S+ N2 a8 }9 D0 Z
Prosper202 Optimized Hosting4 T' G8 g( |9 Z9 W. B8 ~
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
( k+ |' R1 M! |9 T2 F$ l/ LCPVLab Optimized Hosting
, s+ @' z9 p, T T% Khttp://beyondhosting.net/CPVLab-Hosting/' G: N$ p8 v, b# e$ a
Domain Names for PPV
2 F. [3 a x: Y1 B3 g( tOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
8 v' L' Y: F2 j- \where you're going to host your tracking software and your landing pages if you decide to make them.
# E( v7 `/ m a1 e2 WOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
7 y: y0 g% }& W9 L: L# ]bland one is fine to start with, to host both your landing pages and tracking software. The .com,
, }* n- H% y4 w5 O% \0 X9 w& d.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
2 R2 h" w& {8 O/ K& V2 f( Xterm or build a whole website.
" b6 n/ i* @- n3 J7 WAfter you buy hosting, a domain and get those all attached to each other, the next step is to install5 s7 f1 y1 a) `9 H
tracking software on your domain. This is really important, because it is necessary to track your
- |. O$ p6 t3 X! z0 Y% Xconversions down to keyword level so that you can optimize your campaigns. Without proper
8 o, i4 F, i- Y6 e- |% P) Mtracking, it is impossible to know what is working and what isn't.* N" `$ h9 }7 c S3 c+ n8 M
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software/ g' J" {1 F5 A2 u/ B$ O
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
) B$ E& A7 d) }7 f$ HProsper202 {$ w9 Z) ~; D/ Z |# L0 c- B
http://prosper.tracking202.com/apps/
& Y( e4 o2 [4 S W$ FCPV Lab7 b. h8 y6 G4 O4 u3 n' a- a
http://cpvlab.com/2 T& G! J* F7 G, d+ Q' p1 W+ }
CPVLab Help Videos
& s O3 d8 v* j$ W% Y/ Ehttp://ppvlab.com/oweiw/oiurw/vdm.htm3 D- P* ]8 s0 ~, s% C( m. z
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
, K0 }' _ m7 ?industry standard.
# a0 m, X6 a% ]: _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
" g9 N0 D, n% ?4 YCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from% ]/ ?( U" q; m
good support if you have problems with your installation.* A1 A! H+ q7 L$ P
Tracking 202
% s4 C0 \. z/ X& A6 A" B: OTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
; @" w7 B% c b8 d# z3 p8 v0 _* ^campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user/ {# y3 F( W n1 W. w
area.7 v$ \7 g7 U7 l0 i5 o- m
If you choose this option, keep in mind that your tracking software, one of the most important parts of D5 X/ P% u( P4 i; m
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
& B( N& r2 Z3 e% f2 ainterface, and their hosting.
- U- d0 o, M- X; FAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords1 y$ a! b% Y* |) r1 L* [/ L$ m, o+ T4 t
and targets which you are bidding on. Leaving this up to chance in order to save money could6 r. j* X3 S* p9 r" Q+ U& B
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
0 a7 m$ \9 `2 V, `4 Q+ d9 Xwere using.
6 r' X; L# ]$ s, a- I( i3 L% X$ EChoose An Offer; \4 }1 Z9 a" F) u
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
+ P5 A. t7 l5 ^% s# `Lesson on Offer Selection8 z: _1 p* b) c% j/ [: l1 P7 Q; S
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
D. t4 E1 h6 w. s n8 p* GIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
; U' A! m. I! I( RTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
) I; Y* P9 m% S4 H$ t2 U7 }LeadImpact as the traffic source.. {4 e; B- S, p( }
Now the best way to learn how to put all of this together is to just get started. For some variation in
$ z$ b" \4 V/ N/ K6 l9 V* K$ ~the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked4 |' e: U- t, U+ j9 d* F
campaign.7 Q, C L8 a w3 h
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
; z r% Z' ^- N1 f8 M7 y- m' \page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says# _. r2 h6 J4 A F1 |9 M( G
that all traffic is accepted.- Z( K$ K3 d n/ d* t
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
- }6 C" G* J5 a5 NThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can; \: ~# Q, y! f- L
get creatives like banners or images specifically for the offer.
1 r' J0 h: s3 I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8$ D6 p9 ^- ]. v7 i& } S$ ~
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
9 u% k" X2 A. u1 L* r J* l( ktrack my keywords. Without doing this, it isn't possible to see what's converting.
) C/ W! G5 U9 x. J3 o: d+ h! rIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
# m5 q4 ]; Y( _7 L5 m$ ^5 f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9, {/ a7 m- Y0 g. ^
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the# E5 Z" b1 k3 f; _0 L
bottom of the page:
0 w& I E8 h/ @3 d% ^7 G8 wNext, I have to cut and paste this pixel into my offer at Ads4Dough.% w, I, S% ` m- k% K7 y) m
Click on the offer → pixels → Add a new pixel and this comes up:
/ ?$ c8 b$ z! \' d0 m- yMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL0 S5 t$ t+ N1 H$ k7 w- g
from your software into the box that says 'Enter URL of image to load'.( B$ a! K o) p" X# M( a
Once you do this, it should look like this: t( K- L- u; \ r3 k; f" H3 O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10* p% J5 s- T' N% V3 _* c
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
& q6 R) m5 u: m( w: GNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either, m* Z" R M6 Q0 W! S
Prosper or CPVLab.
7 i3 R0 l: ]! q$ V. ~2 I
8 z' x1 N0 r9 y1 Q6 \) ] |
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发表于 2012-12-27 18:47:17
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