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PPV GUIDE [PPV新手入门][28页]
% u- @. Y- n2 `9 c, l, ?! U详细的请下载电子书！% L* w0 R0 I8 \ z: h' w4 T$ l+ }
- L" H2 |- Z0 |+ `+ A: c6 b9 b8 u3 R6 C! g4 d: V4 E
Newbie Guide
3 q% W9 Z$ L" p& A9 l! `2 m iPPVPlaybook.com) D; q, a8 u1 w& o2 }
Tracy Shaffer
$ x5 W+ T0 A4 M' L5 ODavid Ford
0 \+ B9 _- R; b0 Q8 a! J1 N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1: ?2 E# A8 u/ {+ d3 K/ a
Getting Your Mind Right to Start Affiliate Marketing
- ?& U n( ~0 ]/ h$ y: a5 SThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
& r" W: |' i1 C& m f0 y1 s6 y' xever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where3 Z1 L' ^8 u, M* j. f6 H4 ^
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
4 C1 i1 t7 m/ i; vwith any success, these claims are laughable and far from the truth.
6 @* U% ^# P0 c8 A4 W9 E* m/ GAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash$ G9 M! B) A/ L6 B
flow management. The main benefits are the low barrier to entry compared to other businesses, and
( k) W1 b$ ?7 g+ ~$ v% H2 ythe ability for a marketer to be a one person shop and make an incredible amount of money with low0 x7 I* C7 e7 p
overhead.5 \: Y/ e- |: j" |$ w$ _5 J" a
The winners in this business are the ones with persistence when nothing works, who know there's$ Q# z* a0 k/ B8 ~" n
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
8 i, F/ t6 x( D) T0 p: Y% s; HThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
- \/ x/ T! A( d& ^stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
$ `( a! h* E4 F, V: ?' j. o5 g& i8 |Most of these things happen suddenly and without warning, and they all contribute to the amazing
% P: @* o! N+ ~' `3 X6 N9 Jlearning experience available to anyone with a few hundred bucks and the ability to open an. W# Y3 B7 |5 i. A, ~$ A5 E4 Y
advertising account.
$ E5 ~4 ~- Q/ v5 R% c# k8 ?$ sYour competitors are willing to work at this around the clock. This isn't a push button, instant business
# A* q8 S2 f0 Q7 y8 Vwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
; I M4 G6 U. C- _marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
6 u" S- d, H5 g7 D8 E$ l7 p4 ztrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
9 ?8 a8 ]* e3 b# [With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you% Y/ B3 d2 N) F- m( b1 G. K5 u5 l
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
|3 U( k$ U* ^. rstarted building., z$ \1 G8 R5 y0 N
Things you need to get started:, z3 v4 K; f& q) {
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator). C4 I* i5 z3 X+ u4 {& [$ K# D) Z
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
5 ~) g1 H( w! x" u1 O8 H H3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic); X5 d+ s5 I% E+ s/ ?7 @
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab), Q i1 n4 u1 x0 F7 q& A
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
. f& }9 M. y) T/ Awith PPV.
& D$ ?, J0 J% D* m2 m+ ~Basic Getting Started Definitions' V* T2 _! q, z- a# @
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more7 \2 G2 X# N' s' C* a
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main0 H9 q& C& w- }) V$ V0 B1 O7 {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
; N9 t! Y1 N6 Q# E/ p" Vtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).0 t7 m! Y& l, g3 A
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
- R! h7 F& u& c. Q: T, J2 |+ nreceives a commission on that product. An example would be the Amazon.com Associates program,
7 r; J: k1 j! bComission Junction or Clickbank.8 C x& o6 k2 o$ X% Z
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes6 @4 m4 Z5 ]; p" T- Y7 c4 W
an action like filling out a form, submitting their email address, signing up for a service or sometimes2 |3 v5 c4 A7 T# A! Q
buying a product. An example would be Ads4Dough or Neverblue.5 W9 v. p" M) O( a
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's S' x. D% X# t P% S) H% W% k
account, getting the affiliate approved for offers, bumping payouts and just about everything else
2 T4 S, }- n1 D" c5 q9 T1 l& Qrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
6 g p8 x8 j- ~1 I' [0 i% H! rright from the start can really help you.
: u4 ?# B' {. a: fPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
`* j+ ]! F$ t. U1 M& Vin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
/ I1 @5 A; v8 N7 ? N! Tview, starting anywhere from .01 or .015.
. F& Z5 u* i1 S8 G$ eIn order to use this type of internet traffic, the affiliate can sign up with a number of different
3 x4 |# L9 L6 Z) k3 b* Lcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,8 p. o9 l0 S2 M8 D8 T/ Z+ S
MediaTraffic, and AdOn Network.# b% s& w4 r9 o0 h- {7 V7 h: E# ~
Don't popups get blocked by pop blocker software?
% u3 B7 g# n8 ?7 E8 {3 WNo. Popups are served in a new browser window as if the visitor had opened the new window
; n2 m1 O- s' x; F, X1 h& u0 @themselves.
. @: P' K. _- ]! G8 MHow many popups get served to the visitor?
. m- N! m! Z' LThe number of popups served varies depending on the PPV network. Some pop more frequently5 u7 K! o9 ]/ ]
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
6 U# d+ @; l! t! F$ u6 @% Z1 nserving this kind of advertising, so they have to toe the line between keeping their software" ?% ~+ M& g6 r5 [- v
downloaded and still making a profit.% `1 O( s# q8 J$ C! x; S5 Y
Isn't this type of software bad? Why would anyone keep it on their computer?
7 w% G: |# a+ t' |% A, u0 ONo, this type of software doesn't harm the user's computer.& e% K) ?/ _4 s! s6 J
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
1 q; V) }0 p2 B2 \1 \% b+ V( {; O% Itoolbars or videos to place the software on their computer. The visitor keeps the software in place so
9 ^6 p/ w! |3 {' U: sthat they can continue to have access to the incentive.
; v b7 {" _2 Q) e t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
( U7 `% z, `% G2 n! q, u/ K: KHow to Get Accepted into a CPA Network
# N6 m. {7 K) cIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
! C7 @" |1 k8 U: uto start looking for networks is Offervault which lists offers and lets you compare payouts across
3 B+ S% c9 W1 C7 X1 [- w$ j* zdifferent networks.
) G) N* E: }! C$ lOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)& T3 Y+ S% H" B3 s& H& _
application and be as specific as possible about your promotion methods. Usually some time after& P' O# }' a0 @" h8 D- `5 J% s2 L
receiving your application, the company will call to interview you. The phone interview is a critical/ a! W" B$ L. [: F+ ], u# |
part of the application process, and most networks will deny your application outright if they can't get
( E: ~+ G) p0 z/ j) z& H) Yyou on the phone.( @: j& Y( K O
Often, the person who does your phone interview will actually become your affiliate manager after
1 D; R1 E0 O1 k& iyou get accepted, so it's a good time to put your best food forward.6 v. G# w2 L4 }, R
You might not relish at the idea of someone grilling you about your internet marketing methods over* Z4 T( [) R' e( V
the phone, but trust me, this part is critical. Have answers in mind for the questions:
6 y& n6 N" b" T a3 Q: o' nWhat methods do you use to market offers?/ |6 z/ d$ \2 E" E: b" ~- u5 X
Do you already have a website you will be using?3 @1 Z1 e! ^8 F p
How much is your advertising budget?
H3 U7 t$ p. A* J8 KWhat other networks are you a member of?
/ R0 i6 I+ p7 J8 d! {Who are your affiliate managers at these networks?
) k9 N) J! |; }0 g i+ n: _Do you use social media (Facebook, twitter, etc.) to market offers?% Y' G; ^5 c: i
How much traffic can you drive?5 i8 C/ a. [: o3 ]
Do you have a personal recommendation from anyone who is already a member?
/ H$ @) e+ U3 Y$ u+ z! R* k. bOnce you provide satisfactory answers to these questions, the network will approve or deny your/ R& O6 z6 B# a( t) ^* b# j& e
application. If you get denied, just keep applying or call someone on the phone and try again. Be4 |( A) T6 M! n( W6 t0 b7 q" G- U
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
9 y' x, |7 \% {. W& T! q( pfor the network can be helpful.$ X F" O9 x, A7 B' w" a$ M
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate! f! Y( ?; b5 O0 }; a3 P
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network1 [ p; I2 J+ ] ^' H8 s: b
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
4 D3 P- S) F; a8 S, k% ~/ {8 opeople can open a lot of doors as far as networks are concerned.) K1 M+ V- s1 U8 w* T$ z
After You Join a CPA Network1 X% H$ E7 A* f/ O4 Z" Y- y5 x
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
8 G) [$ i- j7 q; pand make an attempt to get to know them a little bit.
. T; W1 A2 h; I# ^/ J2 X: H9 R9 s0 [Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their" X+ l% V7 ^, q
weight in gold. Start feeling them out from the start and try to get to know them. Once you get) z4 I, C/ N9 ~1 B( {0 I/ Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
+ M4 e5 B& C( E9 w- ylarger, they can really help you with your marketing efforts, scaling campaigns and getting payout0 t0 p2 B) d9 z) V6 P4 g6 q/ n
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus% j. a' f) ]) I3 }
email.
2 x3 b. j( f# D# b5 {$ uFor more helpful info about dealing with affiliate managers, check out:
# c! R8 a; M9 v; R' W! ?http://ppvplaybook.com/blog/musi ... -affiliate-manager/
6 U" W1 S$ P' `7 F- F/ n5 [http://www.mrgreen.am/affiliate- ... iate-managers-want/' k/ ~" w1 ^; F7 Z @; W0 E. c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 55 {* b) _& x) ?
Set Up Web Hosting1 R& o: `. v' k+ n8 h3 Y6 o
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
" M/ W) n6 J$ |( z8 `* l4 }) qabout internet hosting. In general, you get what you pay for with hosting. When you use a shared' ?5 n! D6 ]& {
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with3 O; E6 O1 X3 Q! R& t5 {
whoever else is on the same server as you.
/ y& q3 v/ c% l @1 E6 G# ySpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
+ n$ w6 e7 V. a$ u+ U0 ?4 zenough that the visitor can't close the window before your pop up is even shown. You have about 3
# Z' c- u. A9 D5 Y7 Y- T5 Q3 gseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.: n$ \* |) O1 N l/ m& N
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a6 I4 I( E/ Z) R; a
house full of roommates (hosting customers).* b+ P$ W) F) a7 T ]/ D
In shared hosting, this is like having roommates where everyone has no specific designated area inside5 e1 @8 z; ~/ n1 c6 j7 G
the fridge where they are supposed to put their food. Everyone just jams their food in however it will, ?, S9 u' _- s, P
fit.. o1 p- w( i) g
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
5 j e/ n. Z3 ]/ J0 P( @" mthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
* b) X- b3 s$ H# B5 R( Utheir food. Everyone else's food in the house has less space to take advantage of.( w* S. H/ P& E) G9 m. ^- _: ~
If you have less server resources to take advantage of, your ability to serve popups will slow down. For& A! {* {7 @3 V2 |
any type of hosting this is a bad thing, and especially while running PPV traffic." [7 \3 d8 C$ |) l7 x6 d' d
In the case of a virtual private server (VPS), everyone in the house has their own designated space
- |+ ?* S' r1 c% y& f: y% uinside the fridge to put their food, and other roommates can't come into that space. The server is
: y* c" h ~ Y' z( hpartitioned, so that each customer can only use a specific amount of resources at any given time.
, f$ X+ Q& H! B4 s; D- k6 xA dedicated server would be like having the whole fridge to yourself. All of the server's resources
3 { ]* `) \' i) a, T) u' _belong to you and no one else can use up those resources. This makes it possible to serve much more
! p, [) J$ _4 |) \3 Z& otraffic, faster.
8 E7 |: n9 y7 E# X @$ ?$ l, c0 n. }At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.7 J$ k* b0 j0 Y
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is. h2 L6 l$ A2 m R! Q3 {, c1 p
here:
- {! x% R- {! F, b. S" C; _4 r) qhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-; i' a5 [$ ?$ t) N5 u* N& t t
VPS&highlight=hosting8 i3 D2 ~3 R2 K/ z( e2 }7 S
Dedicated-Hosting-vs Shared-Hosting
! _& E# k, H+ C, Ohttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
9 d \2 `& ^$ G2 V7 ]0 i {Hosting...Your-thoughts5 ^- r9 X1 y0 `& Q% p q/ b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6) H3 e( P4 s6 T: b+ J; S
Hosting Providers for PPV
5 K" \$ y( a3 dBeyond Hosting
- q8 I. J* d( Qhttp://beyondhosting.net/
) q" A2 f, s/ Z' t; y/ vWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment" D$ H% Q/ \4 _& ]9 v8 u0 f4 n6 n; y
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
% V$ `; g* w! L% H, [direct linking with PPV. Also, these guys provide great support.
5 L# X- \; [3 t3 r( V% M# GProsper202 Optimized Hosting
( O, c) c3 w! K/ ~) W( |5 Ghttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
! u7 g% b4 b) \) e0 U1 m8 rCPVLab Optimized Hosting
% s4 M0 h" Q* z A/ K, whttp://beyondhosting.net/CPVLab-Hosting/! l% d: u/ q* e, L/ i# k
Domain Names for PPV
, t6 j6 [) U& N b' D4 ^9 gOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
5 Q* r8 P4 L- {3 Z/ Y; c) a4 wwhere you're going to host your tracking software and your landing pages if you decide to make them.2 {4 e7 \" T3 q6 e% i0 x
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
9 x2 O! V. y* a- dbland one is fine to start with, to host both your landing pages and tracking software. The .com,
* ^2 J, J& c2 B.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
; O7 t E' ~6 ]term or build a whole website.
2 w' b% x4 T2 F: |) hAfter you buy hosting, a domain and get those all attached to each other, the next step is to install+ W0 v+ Q1 | y5 t* q
tracking software on your domain. This is really important, because it is necessary to track your
9 o4 k5 |7 ~4 w& vconversions down to keyword level so that you can optimize your campaigns. Without proper5 O% T% ?) L! O) E
tracking, it is impossible to know what is working and what isn't.( o9 v, ^3 E, X0 _! d! n0 x
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software. G0 O$ Q/ O5 V8 V( l
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.3 k2 e% F, I* W$ _/ c" d' O
Prosper202
: N+ s" A! [ h+ phttp://prosper.tracking202.com/apps/' p) `1 T. u9 S8 T
CPV Lab( ]1 ]- V$ k2 Z' V' z/ {% ^
http://cpvlab.com/
' s: `) V" w4 [; L0 P6 @5 xCPVLab Help Videos
1 c1 c( [! R' w4 a6 U0 o( s% F- Ghttp://ppvlab.com/oweiw/oiurw/vdm.htm2 u8 S+ U2 T/ ]. ~% Z
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
0 X {' J+ v' O* [1 s/ _" n0 g3 ^4 Q6 Nindustry standard.! _$ r7 l* x0 T2 G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
2 d& \, S3 ~+ z& eCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
9 P, {- Z1 k* R: _good support if you have problems with your installation.8 f5 V1 X- u9 u5 I' v5 J# j
Tracking 2022 e8 W, Z" C' @# T# b& i! \
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
8 {+ ~ e& n _campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
% o7 S3 m& b r" B+ N! qarea.( e) a+ b, k7 Z, M3 i+ w+ j% L2 q
If you choose this option, keep in mind that your tracking software, one of the most important parts of. Q- F" D5 i9 T! g
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2022 U) Q5 g! T! Z# n2 O, P2 X9 ~5 K
interface, and their hosting.4 b, T; i' R' u" z4 a
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords3 g V* l Z# @+ l
and targets which you are bidding on. Leaving this up to chance in order to save money could
: R* v8 Q) l% m" |- _5 ^* U3 Mpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
( Z2 r' v: ~$ x, p4 i1 U; r# Nwere using.* G8 |% M8 C1 ?& u/ r& x
Choose An Offer7 l/ \* P* Z. _. I+ p/ q' {: I
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
8 l5 V5 c( s" \4 pLesson on Offer Selection6 T4 o4 a$ ~1 r# Z- m& S) E
http://www.ppvplaybook.com/forum ... on-Selecting-Offers& e9 F. e( v4 B$ k; T& {! P
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.5 H- N1 y3 D0 j9 F& E
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
( x' T4 B" m- ^+ QLeadImpact as the traffic source.
j5 I7 P0 B# C6 ~! t, w% rNow the best way to learn how to put all of this together is to just get started. For some variation in
( Z, v0 t3 [& d* A, x, Jthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked, T& }! x; ?3 O- n+ d
campaign.4 V# M5 Q' k2 C5 M' ?( x2 D. S8 \ b1 J
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first! f; `( b, Y. U( D. \# R
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
/ `; B: x7 n- jthat all traffic is accepted.
! L u- c4 D: y9 j; f3 a1 CFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.; w9 t a& H. p; ~+ t; W
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
, t- J, ]( g' h0 v& r. eget creatives like banners or images specifically for the offer.
) B& y5 p- k% p3 J: X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8% n) |# B6 t: X1 N2 ~$ [4 k
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can7 ]* F1 u( ?8 s t, k
track my keywords. Without doing this, it isn't possible to see what's converting.% b& ~. i0 O8 {3 r: t- ^$ F
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
7 n/ L7 @' c4 E) K4 D3 r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
9 X. q# S1 T. J1 E8 b% _/ sIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the4 n( M7 O6 R" W/ e8 [# ?+ O' c% f
bottom of the page:: r; H2 o9 P5 _8 m4 g% e( j9 K
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
0 G/ ~7 H6 `0 o6 n1 \6 bClick on the offer → pixels → Add a new pixel and this comes up:
1 O+ B* |. s* h: U/ P8 o* R, AMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
4 c3 o% ?' T. [( g$ ?! efrom your software into the box that says 'Enter URL of image to load'.) B3 e2 F, s' h
Once you do this, it should look like this:
' e8 d- C; z- i7 V8 E' P) n' @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10: c* H% c+ w/ e% h
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:1 j: N3 R8 `% V( e( m
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either2 P M6 }/ Y2 f" E
Prosper or CPVLab.
* D9 V* l4 K+ ]. d5 I8 M
$ c$ i0 L( }" x; _ R& P- y. u/ S |
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发表于 2012-12-27 18:47:17
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