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PPV GUIDE [PPV新手入门][28页]( O2 `* f7 h8 |
详细的请下载电子书！
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# {4 E! F9 I9 Z& C3 h
* _! ^$ r1 C9 ?1 c4 m: mNewbie Guide& j3 S" M( Q, O7 P! j& U
PPVPlaybook.com8 V! ~! k2 `" {2 L+ y, q, y
Tracy Shaffer0 h% T6 g5 q( ~; S: _- Y
David Ford- r5 R8 Z* _0 B$ v3 Y, L5 h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1/ J, k! |/ i: V1 O u$ ]0 K
Getting Your Mind Right to Start Affiliate Marketing
3 H9 K6 N+ M- R! p8 ?The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
- A* a+ ?8 N! Y0 C6 _/ i Gever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
8 X' T2 d! Y% Q- ~you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
- h, g4 k' _, [7 [with any success, these claims are laughable and far from the truth.
3 E4 t( Y+ M/ M% o. e# xAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
0 B" o. t! s% ^5 E+ t6 K! Oflow management. The main benefits are the low barrier to entry compared to other businesses, and: g% A! K6 J8 E6 q& r9 f0 Y
the ability for a marketer to be a one person shop and make an incredible amount of money with low; O- A: U2 n8 z4 v
overhead.* D6 p5 e( |5 L+ `$ k
The winners in this business are the ones with persistence when nothing works, who know there's
$ F8 f5 w6 U9 X/ a4 u( Hplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
2 S: P& W" ^0 G; v9 u+ nThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
: t% `* x- x* S- ]6 Ustop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
# @+ H/ B1 x& ?: K$ CMost of these things happen suddenly and without warning, and they all contribute to the amazing1 Q: F; m6 }; C5 W! u8 `
learning experience available to anyone with a few hundred bucks and the ability to open an# Y8 F8 _! u- w( M( X
advertising account.
9 b3 T& M6 ?/ gYour competitors are willing to work at this around the clock. This isn't a push button, instant business/ F5 W; c* `% N5 ]: b# \
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
+ P% D; t: j5 }$ umarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
( ]' R$ j5 Q( c' S8 Ztrying something else, failing. There isn't any guaranteed recipe for success except this: persistence./ C% L3 F, g: f) z
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you7 I" d. O" _5 E* y- E! {6 u! |# W
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
! `# l, p, H; n" k' [- _2 pstarted building.% p4 A! t6 x! R2 X! I8 I$ @
Things you need to get started:
6 g1 G. k, L. y" @, N' F5 ?1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)' R' X3 S3 _' S) ], q
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue): ]% ?; o) C, O
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)1 H$ U, g7 n8 o: y6 O1 O
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)# Q' [. s; [5 M( F8 ]# K8 K
This guide describes from start to finish, how to get started in affiliate marketing by running traffic1 k. F( I2 Y& P+ p
with PPV.( `9 o" W. o" z9 e8 l! M
Basic Getting Started Definitions- j! Z3 E7 {+ {' E! D; J! S7 g
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
, U2 h, _6 A. |8 d9 Waffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
* a# L0 {" v, N( ~, X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 24 g) S" T% R( _" T$ _
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).9 }. Q6 G9 W8 d: K, @2 s4 y
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate# P' d; o; S u% X7 T7 ?
receives a commission on that product. An example would be the Amazon.com Associates program,% [. E g% u! M9 x4 M6 [3 p0 D* i
Comission Junction or Clickbank.
8 d3 e p# e# e( \* F" k; N' ICost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
; }/ n* K% F+ f& p [an action like filling out a form, submitting their email address, signing up for a service or sometimes
e4 F. C- `7 X( J) E2 v9 K% ?buying a product. An example would be Ads4Dough or Neverblue.8 \' h2 z$ y; v' K
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's7 {" L) l, i1 W* W1 F
account, getting the affiliate approved for offers, bumping payouts and just about everything else* V4 }" P' V) t+ ]! ^2 s
related to an affiliate's account at the network. Having a good relationship with your affiliate manager: ]* s; Q' H2 {; p
right from the start can really help you.3 Y+ g; g2 i/ s4 {' E/ M: l9 ^3 P
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served4 c9 t# g" H& K) ~5 C9 o' E! r
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
3 B7 k2 B. q }view, starting anywhere from .01 or .015.
7 `8 b. L: s/ R6 ^9 `In order to use this type of internet traffic, the affiliate can sign up with a number of different; s0 M% A3 }9 @& H
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,! u& }' A1 v2 I# b' V5 U
MediaTraffic, and AdOn Network.6 l( ? \5 d! u
Don't popups get blocked by pop blocker software?
$ l7 N' H8 T. `, F0 T( QNo. Popups are served in a new browser window as if the visitor had opened the new window
+ |" f: e6 E Z- sthemselves.
7 q( [4 i5 [) ~, f- g; ^ \How many popups get served to the visitor?
0 I4 V0 J! Y8 n- L$ O0 z YThe number of popups served varies depending on the PPV network. Some pop more frequently" Z- U* u2 J, G1 n! c7 N8 k
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by2 u' O& V- u3 M+ m8 @7 Q- B) q6 d
serving this kind of advertising, so they have to toe the line between keeping their software
: l8 \9 `( T4 a5 M9 Wdownloaded and still making a profit.
5 R7 v! F' u" w. N( BIsn't this type of software bad? Why would anyone keep it on their computer?
- f' F2 U- T& a" r" n7 E% p# BNo, this type of software doesn't harm the user's computer.- g/ i3 }: n4 x7 {; ]
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,6 u8 K/ ?3 F& u9 H: L6 N6 E
toolbars or videos to place the software on their computer. The visitor keeps the software in place so- k& o; F& p% S, F
that they can continue to have access to the incentive.
7 ?% ~& J. i7 o' [9 z* G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3; q9 u: g$ C# z C+ i5 y+ ^
How to Get Accepted into a CPA Network1 U F4 T; @" L
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
$ t2 k1 k4 N k( v6 R; s- Lto start looking for networks is Offervault which lists offers and lets you compare payouts across5 a/ O* N; b" m3 C# e2 |* r
different networks.
) c {6 a6 a* M7 i+ H4 z; ~Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)) I _2 q7 A: h" ]* O- j
application and be as specific as possible about your promotion methods. Usually some time after
D. p4 C1 Z- C$ Ireceiving your application, the company will call to interview you. The phone interview is a critical8 T n% Q3 w! V$ I, p: j
part of the application process, and most networks will deny your application outright if they can't get* H$ [. Y* s# y4 C% r
you on the phone.2 R: m S' }2 s; o9 G3 [
Often, the person who does your phone interview will actually become your affiliate manager after5 A( ~& Y, r( g2 R, F0 `0 L ?
you get accepted, so it's a good time to put your best food forward.4 J) t( [" W3 Z/ G# M% d$ n( ~% R
You might not relish at the idea of someone grilling you about your internet marketing methods over8 A3 @# {9 _3 m
the phone, but trust me, this part is critical. Have answers in mind for the questions:
% k7 m/ U5 c6 B- ~7 T/ |What methods do you use to market offers?
! w$ k I8 X" @7 m- s2 r' ADo you already have a website you will be using?
! R3 W. L& P# y& Q; k; e$ eHow much is your advertising budget?
2 q5 E/ Z: g# n! d+ C! |What other networks are you a member of?
: C% z& I- d* L9 m5 W# H! yWho are your affiliate managers at these networks?
; v5 j0 O( S( t7 fDo you use social media (Facebook, twitter, etc.) to market offers? x0 G8 A3 _, [
How much traffic can you drive?6 x3 f, e. N+ ]: i$ Z5 Q
Do you have a personal recommendation from anyone who is already a member?
" h- P3 R7 v/ h4 }9 X( y/ |) ~Once you provide satisfactory answers to these questions, the network will approve or deny your) D; y. F$ J' \
application. If you get denied, just keep applying or call someone on the phone and try again. Be
9 X& ^+ S* g$ }$ O0 e2 ?8 Cpersistent. Also, getting a personal recommendation from someone who is already an active affiliate6 X9 Z! R, U& ?: Q4 c+ o& K, W1 s
for the network can be helpful.
* u& n' N0 R9 v5 A3 ZTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
/ o4 Z8 {" Y- [; o1 C& i, ^Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
+ o6 r' o. q/ b- B6 Kowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know8 \ t% N( Y3 G. o3 y- ^8 l" \
people can open a lot of doors as far as networks are concerned.
# A1 q+ q. M# N7 i; t+ KAfter You Join a CPA Network# a) S7 ?, x% ]$ C. J0 K. W
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
. E, a8 j: i( C- Pand make an attempt to get to know them a little bit.) q! r# t& o# z2 k# J' P: j
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
9 | n- Z+ A. j v; D2 K5 |/ v C7 {weight in gold. Start feeling them out from the start and try to get to know them. Once you get a3 S- \+ K6 m- A, z: M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
1 @3 h5 _) R9 m' Vlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
\7 i c1 v9 ?% l, V+ x2 ybumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
4 o) \; H9 l* W7 A( @! vemail.
; |" q" h3 a) V) ^9 AFor more helpful info about dealing with affiliate managers, check out:# Y: d& k( R) a3 I- P
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
- c$ l4 K( ?( W! T3 Rhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
9 ? `# M+ U+ J) @# `7 M. _5 V! z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 51 Y* b- z0 s" C" T
Set Up Web Hosting; a/ E& Y8 }! K2 P' U7 N
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said' M% I& C2 a5 u3 n. A6 _
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
. B( T8 v4 i/ zhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
! h6 V/ t* \- j5 Y2 V- h! jwhoever else is on the same server as you.. `3 Q% q/ u- E4 |$ f! |1 l. d
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
: H, [6 R1 ?3 zenough that the visitor can't close the window before your pop up is even shown. You have about 3 Y: [3 l) ^" u
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.4 z; ~0 `, } p9 G( `
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a1 v0 x; I, k: ]2 p, y: `
house full of roommates (hosting customers).
# B# J7 i6 L# O' N6 v9 L* HIn shared hosting, this is like having roommates where everyone has no specific designated area inside, a* G9 d$ g p! {; v2 Z# H: x
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
4 {5 S1 J" [0 c- Wfit.
0 z; R# O( @: Z0 b" y, O ySay your roommate brings home a large turkey. They will then take up more of the refrigerator than
5 T* a7 r% W6 F; sthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
4 u- J; y) d o; m2 R( } {) G. w R3 ctheir food. Everyone else's food in the house has less space to take advantage of.8 x/ I! l/ n7 e
If you have less server resources to take advantage of, your ability to serve popups will slow down. For* c) n- v" O0 ~& r1 n/ o' X
any type of hosting this is a bad thing, and especially while running PPV traffic.6 f) A' ?" v! }
In the case of a virtual private server (VPS), everyone in the house has their own designated space
5 k5 T6 y- x% U! }inside the fridge to put their food, and other roommates can't come into that space. The server is9 K' ]; y* u8 j9 b4 h u
partitioned, so that each customer can only use a specific amount of resources at any given time.
5 |) t/ d! g! P$ p, gA dedicated server would be like having the whole fridge to yourself. All of the server's resources
+ c: `$ V; ~' [belong to you and no one else can use up those resources. This makes it possible to serve much more
Z8 T6 y- ^' ktraffic, faster.$ \7 M- v' t# ]
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.! M8 p+ u, h9 r1 L
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is" O( ^+ j3 p# H+ Q! ` @5 M
here:0 n& M1 e; [8 e( B
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
|, d1 m- J' q) B4 Q2 R2 mVPS&highlight=hosting( `* M! s0 I5 u, \ y
Dedicated-Hosting-vs Shared-Hosting
5 ~% F2 N p# `: e- Ehttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
4 U+ P( d/ J# u' Y2 \9 PHosting...Your-thoughts' g7 B3 O% y$ g3 d8 o5 {2 m7 a; e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6! I8 I9 F4 ^% R+ H5 V+ X: D
Hosting Providers for PPV
8 r/ N3 g: U4 F6 SBeyond Hosting6 c$ q! Z0 s$ G+ U% I* I# y5 S
http://beyondhosting.net/
( j3 z! L# H8 ^1 hWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
& u1 r* f' H* {1 v4 v6 _0 H- xreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
! t* T. S# K- }+ u: [ h6 `direct linking with PPV. Also, these guys provide great support.* Q2 G# I2 I' `! e9 D$ L
Prosper202 Optimized Hosting
- `+ d( a# C0 x! lhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/" e: y3 O! t- I( n' S8 O1 t
CPVLab Optimized Hosting" Z: K; u9 f9 g" r* Z$ Q! l
http://beyondhosting.net/CPVLab-Hosting/
1 l0 r0 r* }9 d+ @) t9 ADomain Names for PPV
8 l* t8 W# Z! A) YOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
/ t0 g+ U, w% y8 {- {( H8 rwhere you're going to host your tracking software and your landing pages if you decide to make them.
, c p f1 t }% o8 s0 t. ZOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
% y ^% b. z# Z6 e2 rbland one is fine to start with, to host both your landing pages and tracking software. The .com,- y/ j3 Z0 ?: x
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
8 E O! g/ [0 R3 U1 w6 Lterm or build a whole website.+ S E. U' C8 C8 Q; V. w
After you buy hosting, a domain and get those all attached to each other, the next step is to install
q8 L9 y7 H3 K1 c! b/ @tracking software on your domain. This is really important, because it is necessary to track your
2 e, m' w1 d- {: `' Vconversions down to keyword level so that you can optimize your campaigns. Without proper; k: u6 i+ i4 Z4 v" @( @: ^) V
tracking, it is impossible to know what is working and what isn't.
9 g: u W C8 _) |% u. @" jTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software5 u5 i( E) M4 Y: `
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.- U. d5 A/ i( i( [0 @9 M, V0 R
Prosper2025 G, P( h) X/ Q$ f1 i3 P) h6 D
http://prosper.tracking202.com/apps/
* D4 V p, l PCPV Lab
% O3 l9 i/ }( V; ]http://cpvlab.com/
2 P, D# W e4 p$ H& gCPVLab Help Videos
% c- w2 f# B! u$ k+ Thttp://ppvlab.com/oweiw/oiurw/vdm.htm! J6 g- z x. v% |6 t3 q* i
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
% l7 i1 r4 S: x+ Nindustry standard.! \# e2 G ~8 a$ l$ u" F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
# \5 T V# J i! PCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
! S' D! ?* d* n! _; W9 a/ k8 B- r$ zgood support if you have problems with your installation.
) o" z ]# V- U3 ~# C6 VTracking 202- u0 R& x' o0 C9 T, I) ^/ B
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your. I! q. o; s% v5 t8 h+ H3 Q$ g
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user8 T9 b; \' E5 q8 q& X4 C G# |7 I7 D
area.8 Y T1 j6 }9 I2 X
If you choose this option, keep in mind that your tracking software, one of the most important parts of( Q. x4 {( ]. P" d! X5 J
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202+ Z- o0 @5 n' s7 ~$ o
interface, and their hosting.
+ y' L/ j, f! [) WAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
/ }* f6 }1 A! r6 C4 iand targets which you are bidding on. Leaving this up to chance in order to save money could
0 d U/ d) D$ k+ `3 ?- _& Ypotentially leave you open to huge risk if someone else caught on to what offer and keywords you
" T( |( ], @1 [% `were using.
' ^8 @) d3 o K" x OChoose An Offer
, m4 I/ `+ W; ~& C; G3 H( KNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
* E* |- b% a0 q+ i- pLesson on Offer Selection& X% x( L; }- q0 j* Y
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
+ V% W) @' ~5 w3 ?- E$ l/ a7 {In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.9 z( O ]' |5 \) y* N
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using2 o4 f( H o' D. C7 A
LeadImpact as the traffic source.
3 z6 t6 t E; O0 Q8 j' ~# _& ^1 lNow the best way to learn how to put all of this together is to just get started. For some variation in
) b- M( G4 a- L( V4 mthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked) ]( m# F6 j9 h0 Y4 [. A
campaign. w# d2 j) F7 d: p* T
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
( `7 w! R" w4 ], R0 X, j* r9 Apage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
j4 [7 [' n% p. U) W2 f% J: {that all traffic is accepted.
5 n( q: M8 a# K5 ^' YFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
6 r2 |- u: j) X. e) sThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
! B; B/ M# a; O! | G, P& Qget creatives like banners or images specifically for the offer.1 \* _8 @5 j+ t; O: H: G9 {+ @2 H; j/ \3 ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
! ^ ?& ?, w: K" yBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can- T, i* {! h! T
track my keywords. Without doing this, it isn't possible to see what's converting.
; h# [8 p' v& _8 P% sIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
5 A) f2 ~! Y( j/ X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
- y1 {4 ?- p3 t( zIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the: |5 O' ]5 v. n6 m+ v
bottom of the page:" z! l; }" q% H0 f `8 k
Next, I have to cut and paste this pixel into my offer at Ads4Dough.) O. z8 @: a2 D" H9 N/ @4 y
Click on the offer → pixels → Add a new pixel and this comes up: Z5 `9 I/ e- K5 m7 `7 Y& T
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL' C1 T7 |6 D4 p) p0 M! W
from your software into the box that says 'Enter URL of image to load'.8 l1 J9 G- C$ H: F& p, M }- U$ b
Once you do this, it should look like this:
8 I- u% ?/ L! P2 D3 r3 r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
7 r6 R5 [! }$ V6 y; X kClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:1 |( @! ~3 |- q) y* U
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either. N, z+ s2 c0 q* I9 y# v/ S$ y
Prosper or CPVLab.
; L* v2 k$ h# \" u% Y2 x7 n( G1 M+ @0 E- a% U5 d, T0 I
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发表于 2012-12-27 18:47:17
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