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PPV GUIDE [PPV新手入门][28页]; V# a/ W9 o k: Q4 j% O
详细的请下载电子书！/ Y0 ]7 F/ v' }+ [" N3 }+ u2 S
F( H" ~' {* d
* F& B! x& {0 \! e8 kNewbie Guide
/ s6 |3 t- i! w1 w- I5 mPPVPlaybook.com
( |- ~* D0 m7 P4 ?* q- T( D0 jTracy Shaffer
! ?; M( H$ z7 D; q. EDavid Ford
: {8 w! F$ d/ u: R5 r! A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1& D& e! P$ g+ v' ^
Getting Your Mind Right to Start Affiliate Marketing; k2 a- W, h& Q6 B/ q
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an. T' j* I# F7 ]& X+ u
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where: f% H" k9 t9 B8 N
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
" a) @8 J+ o" ~with any success, these claims are laughable and far from the truth.
, H8 R7 I5 S7 y9 h' AAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
) N, }: x( T: g: T! Nflow management. The main benefits are the low barrier to entry compared to other businesses, and* j: P$ Z5 b# j) M
the ability for a marketer to be a one person shop and make an incredible amount of money with low- q; T$ W2 M8 S C
overhead.7 g5 w! a/ O) W3 n
The winners in this business are the ones with persistence when nothing works, who know there's
; D' f# G* y7 s' q. p! ]! lplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
2 z7 r6 d$ c N9 `' N& BThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
5 y; C- L8 b/ estop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.9 k: h" w! w8 D3 ?2 Z( q$ W5 @
Most of these things happen suddenly and without warning, and they all contribute to the amazing
8 r" c: t2 B7 B5 ^+ P$ F! Z; @( Jlearning experience available to anyone with a few hundred bucks and the ability to open an
- ~: r3 A1 D$ l0 sadvertising account.
1 Z( j, x4 A. eYour competitors are willing to work at this around the clock. This isn't a push button, instant business5 O% j' S: i% [$ p0 h3 {
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet3 N/ V; A) A4 I& a4 }
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,9 ] M" P# I5 e" ]
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence., p9 a3 K0 F3 P" F5 V: c1 d
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you5 p! k% J# U) D% I: A
started building PPV campaigns right away from start to finish. With that said, time to jump in and get, [* F, w: W4 K' S6 \. u
started building.
3 C. ~' e Y& N7 HThings you need to get started:
$ S6 p/ \- s3 T& M! ~% q1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
& z; N4 L) f% J, g. t6 z' \, _2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)7 |0 ^' W$ p5 z1 }6 L
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
# q4 l0 Z7 J& J5 m7 f4 q# ~7 [ o6 m4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)# k" s8 ~% y( p% f1 x( ]( P
This guide describes from start to finish, how to get started in affiliate marketing by running traffic3 ?& |3 z& j& E2 p- B1 B F
with PPV.
8 j9 @: J, m7 u; r' n; DBasic Getting Started Definitions
- Z' B7 X- k! ^) y5 ^! m( E$ OAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more; L# {) G- T t* p& }, r8 ^/ ^3 S
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main9 m6 n' W6 ]1 X: `% `0 n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
! I2 }% t; X# q; Q' xtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
/ o' Y6 X% _7 j, f; a' ~& e/ FCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
7 }) e* C, ` Kreceives a commission on that product. An example would be the Amazon.com Associates program,! D. Y" @( O& i& s$ Z; @) q
Comission Junction or Clickbank.; t9 m! ~7 L) @& U; X, x$ M
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
8 I" q- S6 O1 can action like filling out a form, submitting their email address, signing up for a service or sometimes( f- e) H ?+ Y) b! W
buying a product. An example would be Ads4Dough or Neverblue.2 G; B+ l! d2 Z2 e( }6 g
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
3 p: C1 Y/ j: `2 i) O. iaccount, getting the affiliate approved for offers, bumping payouts and just about everything else* ~- c. R+ J* M7 b6 d3 k* k
related to an affiliate's account at the network. Having a good relationship with your affiliate manager7 \+ r& _- \2 w
right from the start can really help you.0 z) G ]; E* n
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served9 v, | @2 `4 R
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
1 p! @4 F& \7 I6 t. b4 Wview, starting anywhere from .01 or .015.0 D5 M2 M9 }% L
In order to use this type of internet traffic, the affiliate can sign up with a number of different
, b3 c( i$ x. X# _& v! dcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
B$ Y: n& v/ l% ]MediaTraffic, and AdOn Network.) ~6 j# W. f: g* g
Don't popups get blocked by pop blocker software?
$ t9 _6 D/ d! W& R6 fNo. Popups are served in a new browser window as if the visitor had opened the new window
6 A" L7 v! I, ethemselves.7 x9 l8 c9 o9 N" ~- }0 M; H
How many popups get served to the visitor?; C, L, b! ?0 M% x+ G" e
The number of popups served varies depending on the PPV network. Some pop more frequently; H; d( ^' r0 q0 ^" y
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
2 E2 p: c) A! `/ J1 Fserving this kind of advertising, so they have to toe the line between keeping their software. {# b, g- O# a& ]" L' c; @
downloaded and still making a profit." Y& c2 `6 A f% @: x9 {
Isn't this type of software bad? Why would anyone keep it on their computer?& M8 t, i4 Q/ `7 H5 @* ]
No, this type of software doesn't harm the user's computer.6 Z" V6 @/ Y1 \+ y# k$ ~- k+ j) C$ G
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
9 z J3 T( E. d7 K2 U* T3 `" @; otoolbars or videos to place the software on their computer. The visitor keeps the software in place so
0 g! b$ m- ?2 J) a; ^2 Rthat they can continue to have access to the incentive.* I( S# Q. S" a- K) Z7 u" |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
: L7 l8 \( Q; N0 o1 ` K: gHow to Get Accepted into a CPA Network8 a3 v; _1 o5 c0 B
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
; X/ {8 d) m p: @! jto start looking for networks is Offervault which lists offers and lets you compare payouts across
2 P* W% L E, ^, [7 L9 Jdifferent networks.
6 K( M# }# u) C. HOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher), d3 k0 I/ s( e) Z* F8 d# |( ?. P
application and be as specific as possible about your promotion methods. Usually some time after! U' r' I3 R$ D v( m% S
receiving your application, the company will call to interview you. The phone interview is a critical
; q9 R* J y( n- tpart of the application process, and most networks will deny your application outright if they can't get
2 m7 N0 i8 I7 b4 n/ E( ]8 C7 r9 ^0 Kyou on the phone.3 z. j# N: J/ O+ ^9 _3 z
Often, the person who does your phone interview will actually become your affiliate manager after
! G7 |$ V- B$ C7 f! h) Yyou get accepted, so it's a good time to put your best food forward.! G( [* ~2 V z7 K" n( @7 J
You might not relish at the idea of someone grilling you about your internet marketing methods over
$ b2 t) u& P% F( ]" E8 B5 ~: Athe phone, but trust me, this part is critical. Have answers in mind for the questions:# J5 C5 s% q& N: D# r: Y4 M+ R
What methods do you use to market offers?
! O" Y! W7 n: o5 I: Y% C: ?, |Do you already have a website you will be using?
( A b7 o% H5 ^/ I/ VHow much is your advertising budget?
# M9 [. W# V7 p! iWhat other networks are you a member of?3 u/ ~4 x7 s1 C0 i! x6 |
Who are your affiliate managers at these networks?" ]# v; K( q. i0 I
Do you use social media (Facebook, twitter, etc.) to market offers?8 M' o' J1 k1 _, m: k
How much traffic can you drive?5 L* n' j9 W2 e0 ^
Do you have a personal recommendation from anyone who is already a member?
# a; Z- t. r* w; U% B2 _Once you provide satisfactory answers to these questions, the network will approve or deny your
; [$ R, f# L0 @application. If you get denied, just keep applying or call someone on the phone and try again. Be
$ M0 ]9 [9 O t# S" W- d' spersistent. Also, getting a personal recommendation from someone who is already an active affiliate
* A) |, K" ~0 C* D! o; V+ w5 ?for the network can be helpful. j' }" k& E. q* Q
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate5 s% b9 v- X; S
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
7 ?7 J, B& }$ ]% Q' F& l: ]9 Xowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know9 P1 w0 l) w6 n% @$ O8 r
people can open a lot of doors as far as networks are concerned.' ?9 Y% i# O8 T8 z" ?( d, e
After You Join a CPA Network' q3 Z5 t. _5 ~3 }0 B
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
. @- `+ R L) h% qand make an attempt to get to know them a little bit. [. C2 ^+ X# Z5 k9 y3 t6 } P
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
7 K9 [7 h/ ]* z' G4 Q+ Iweight in gold. Start feeling them out from the start and try to get to know them. Once you get
' U; }' j8 U" V m, x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
: a; X+ o3 u( w# `larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
9 Q3 M% a4 r# `8 ~7 Obumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus6 s3 G' `" E6 F
email.
/ V' j0 e8 ~% g9 xFor more helpful info about dealing with affiliate managers, check out:9 b6 ]! k, t5 C1 a3 K& g3 m7 f
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
2 n+ q8 C: s2 Y' M" qhttp://www.mrgreen.am/affiliate- ... iate-managers-want/! k: f, W {' X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 57 r4 ^; A, N+ F3 a. G: X6 M @
Set Up Web Hosting. Q, ?; ]0 I% ]# ]/ S
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said% o( U* T; u2 c) i5 S
about internet hosting. In general, you get what you pay for with hosting. When you use a shared4 o5 b% R. ^3 t6 o
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with- n, m! x4 C' v8 Y4 l0 {
whoever else is on the same server as you.
' {& i) q% A" N) a+ ~" L& X, s5 gSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
9 s1 T% W2 S( Aenough that the visitor can't close the window before your pop up is even shown. You have about 33 q( P2 e9 ^$ @8 K
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.3 x: W/ R" R- b. d% i
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a2 U. j" y" C' h9 V t+ j; F
house full of roommates (hosting customers).
( @7 r" f( X8 W: D( R& gIn shared hosting, this is like having roommates where everyone has no specific designated area inside, J$ r' [) w* P e$ @
the fridge where they are supposed to put their food. Everyone just jams their food in however it will8 ?1 s; K. e3 L4 o: P
fit.* p1 C S; Q. e0 `
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
2 P5 Y) o( {% u, ]4 xthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
' k+ K5 Y2 G* r$ ]+ X" ztheir food. Everyone else's food in the house has less space to take advantage of.: c @% W) \; W2 A4 |5 j1 d, P
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
; e$ r" `. q2 s' lany type of hosting this is a bad thing, and especially while running PPV traffic.
% k+ d* L! |% j) L; z+ G3 X% u# lIn the case of a virtual private server (VPS), everyone in the house has their own designated space9 h7 X. Q i3 _2 ?( W+ n+ k
inside the fridge to put their food, and other roommates can't come into that space. The server is5 T0 L1 n1 R2 }" s8 G* `) g" j* a/ i
partitioned, so that each customer can only use a specific amount of resources at any given time.
/ N, v9 u7 n! ?/ C9 J/ WA dedicated server would be like having the whole fridge to yourself. All of the server's resources
* B) z% K* y! u+ S8 N- Ybelong to you and no one else can use up those resources. This makes it possible to serve much more
/ Z. q4 k) P2 _' j# i& G8 }4 straffic, faster.
8 l" H. h# E. LAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
( I9 r3 _+ e) M3 T7 iAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
: Y) |+ F5 z* w2 x" T" Q$ u& x, C' W8 lhere:7 U$ x) K8 _2 s# e4 U
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-: F$ N8 S1 q! i7 b+ N& ~
VPS&highlight=hosting6 ?' X( I e9 M: M$ \+ m' k
Dedicated-Hosting-vs Shared-Hosting1 ?3 P. P h& p, G4 J$ ~
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
1 |- F+ b5 }8 {& ZHosting...Your-thoughts% o8 R5 d- f& ^4 P/ u' _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6$ n0 w+ Q& ]' Z& u& Q8 y
Hosting Providers for PPV
: Q& L6 g6 a' i4 A4 YBeyond Hosting
( o& i' s: g, j. Ghttp://beyondhosting.net/( P: E- k) ~3 F8 ^4 ^/ h, q' A% j. d
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment0 v5 K" p! z5 Z
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
# R' X: v/ y1 w: `direct linking with PPV. Also, these guys provide great support.- }( R9 p' _7 Z- x7 X/ T
Prosper202 Optimized Hosting
# c3 [# f- p0 `' a B w5 y; xhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
$ u3 B( ]+ o# E. s$ h2 b( {: xCPVLab Optimized Hosting+ ]9 ]' g' q/ U8 p0 e7 y
http://beyondhosting.net/CPVLab-Hosting/7 t X; U: N1 I
Domain Names for PPV
0 D3 H2 F% k4 rOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is, {/ c! B- Q+ K( u. M
where you're going to host your tracking software and your landing pages if you decide to make them./ s4 O/ S1 {$ e7 M" L3 l
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
. ~, [! V" z9 O3 }; Q F% Ybland one is fine to start with, to host both your landing pages and tracking software. The .com,
! {+ a3 y7 A. w: y3 r.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a1 o0 x) Y! k' z3 T# o
term or build a whole website.2 c5 G" W# @, a- G
After you buy hosting, a domain and get those all attached to each other, the next step is to install
3 W! B) I( ^3 q! ]) Q" G/ Rtracking software on your domain. This is really important, because it is necessary to track your( L+ C5 Y( z& t' b% x
conversions down to keyword level so that you can optimize your campaigns. Without proper
! Q4 w" F* c5 g/ i. p2 y' Dtracking, it is impossible to know what is working and what isn't.
. h6 j3 v+ u- e: U: n& `' ~To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
' i: _8 W, `5 \4 xis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
3 y0 k% Q- P8 i$ Q2 | pProsper202
- q: e" h' }, z# O7 N0 zhttp://prosper.tracking202.com/apps/
, i5 X! l4 ~! U: }! i9 u) KCPV Lab
& V& s) c8 ]! Ehttp://cpvlab.com/
3 l3 {- i& r3 R( s- lCPVLab Help Videos; h& u/ ^; {: k9 S8 M6 X0 N0 N
http://ppvlab.com/oweiw/oiurw/vdm.htm3 z, p3 Z' g! i0 ]) w2 S
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an* l4 k( d0 v: e5 H
industry standard.! A! ^! y/ k+ l1 v, n5 ^5 {% N) o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 72 n" v4 y2 L+ a: N+ l
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from( N7 [% [9 B# u' g
good support if you have problems with your installation.
+ r/ Q. y- g! r7 R% [( STracking 2027 d) d- |$ F; r5 \0 A* H( t! G
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your: U4 I' I: d! W3 y
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user# [6 ^' u1 c! {4 m4 d) Y- ?+ f3 O
area.
& u% {6 y3 @( ^0 N( v" M9 }1 uIf you choose this option, keep in mind that your tracking software, one of the most important parts of, ]" L1 ?4 e( j) @
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202* P. r B" k. @- z/ r3 Z) g$ J
interface, and their hosting.
( K }. j' \' y! z3 C7 wAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords4 l/ j% g5 J8 p) q) Z( ^4 \6 w
and targets which you are bidding on. Leaving this up to chance in order to save money could X2 ]3 c9 Z5 m! g! @; o
potentially leave you open to huge risk if someone else caught on to what offer and keywords you$ J" b* O: Q+ t; @; s# q/ S
were using.
# b2 B% |$ |& E8 h/ K4 Y0 U! MChoose An Offer
5 q$ x5 ^, J" _3 B, \Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.4 M) p2 G c( a F# p7 N
Lesson on Offer Selection
, O# s- v' m/ p) c& [# V" Yhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers( t! p1 I, R+ Z7 ?- |
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so./ u" [& w3 n: h( a+ |1 Q& d& ^: C
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
5 x& T7 P0 |0 r! RLeadImpact as the traffic source.# k* |4 E/ S, e& k; S9 O4 t
Now the best way to learn how to put all of this together is to just get started. For some variation in) O! z9 y) b2 Q8 K; ?% r2 j
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
- @, F6 R/ ?! P% c* C8 C7 w7 g2 G7 mcampaign.
2 i3 X! t+ y2 ]: Z: y* rWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
9 b d, j8 V% k. e% kpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
V* C; k9 M3 ~0 I/ ythat all traffic is accepted.
- _0 `9 ~8 Q! _: x, y: {7 E c* DFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
; ?; g* i# I! [5 CThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
' y: S: C( K- \8 dget creatives like banners or images specifically for the offer.
& {& i: { b* h6 Q& W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8( k& H. V4 O1 k6 n; I9 d
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
- U8 p6 Q8 p" f. M+ l4 ntrack my keywords. Without doing this, it isn't possible to see what's converting.! l- c6 [ N: l: Q1 }
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:% C* q$ `9 f4 [2 W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
8 Y5 p2 f- b4 {4 O% g6 FIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the7 A, {+ d8 U9 ~
bottom of the page:
9 g4 x6 j. o' HNext, I have to cut and paste this pixel into my offer at Ads4Dough.
1 o) F* H7 k0 B; o* w6 i/ eClick on the offer → pixels → Add a new pixel and this comes up:/ v9 [' W9 O# Q$ R% M
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL/ P# t) ^+ v2 D5 a& J3 h, d. g1 O
from your software into the box that says 'Enter URL of image to load'.( A' Q1 [. m- b0 Z' @' `
Once you do this, it should look like this:
! [/ H8 p1 k4 c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
7 h# m% X! G& g5 j* QClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
/ J6 O4 Q0 `: O. R+ INow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
' c1 B/ |. j+ cProsper or CPVLab.
# H/ g0 M' J+ F# u1 Z
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发表于 2012-12-27 18:47:17
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