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PPV GUIDE [PPV新手入门][28页]9 s V, Q, y9 S6 p' t* B
详细的请下载电子书！$ }3 J0 i' V* F3 E% `) D
4 Z; Y7 ^' x% [' E
$ G% d9 L( X7 O, PNewbie Guide5 {& |4 j; a5 s; K
PPVPlaybook.com* {, V. L! e' f7 f% b; M* D( A, j
Tracy Shaffer
# H% n+ [3 N/ o0 @! R% E) B9 BDavid Ford
" C+ h5 ?" H2 q' }! f! k& T8 z3 |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1, Y9 {1 W6 ^, Q1 G, G" C' o9 M
Getting Your Mind Right to Start Affiliate Marketing
9 H f# {/ G0 U" @! KThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
! I) v8 l5 z- dever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
; `7 B$ E% }* P1 w' c0 |you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
3 [. s6 D, _" _) `; U" ywith any success, these claims are laughable and far from the truth.
1 ?! T7 @3 ?1 D/ h @" V \Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
/ Y0 I: Z# r+ B' H0 K3 Wflow management. The main benefits are the low barrier to entry compared to other businesses, and! U0 ]# R0 k* t/ z0 L; g- \$ A
the ability for a marketer to be a one person shop and make an incredible amount of money with low
8 c- i/ Q, O. I5 a$ ^8 C7 Eoverhead.
2 o7 s: g) e; u5 U$ T3 Y: EThe winners in this business are the ones with persistence when nothing works, who know there's$ J2 g2 T6 x5 n% u* h
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.) M* U" e& c' \; H' X
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
6 N' C8 A3 N" [9 Qstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
* i( Q" s3 \2 y- d4 f& F& I# oMost of these things happen suddenly and without warning, and they all contribute to the amazing
4 `! U0 {3 Y+ v& Klearning experience available to anyone with a few hundred bucks and the ability to open an
- q' T4 y0 X: z+ J8 R( M* U% Nadvertising account. }$ Q/ ^6 s% v! z, ]6 a+ i
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
: |' b7 y; R+ ]$ N) O2 ywhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
1 {; T3 b- O3 U6 amarketing has spent countless hours learning, trying new things, launching, tweaking, improving,* G; `+ b6 P1 y& g
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.6 e% i6 A( P. w- ]& {# [1 J/ b
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you6 f3 ]" I( p: a# ?( w
started building PPV campaigns right away from start to finish. With that said, time to jump in and get+ N# g# {$ g. r/ b9 L* @( M
started building.
. n) i& V# [! L0 a& NThings you need to get started:2 n) V7 V$ C- k
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
/ ^ }6 W- p7 c9 K! T2 }/ M2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
0 Q5 E/ c! R2 r. U: W0 x3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
0 c4 G7 P1 N7 E, s) A0 [4 L) ~4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)6 L, T- T( L9 r2 |. Q* [ r
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
, k8 C5 j" t/ u3 J: fwith PPV./ ~+ B# ?3 f* q: z
Basic Getting Started Definitions! X# R, L* u$ {( {
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
4 w0 s, R# t L$ z, l. S0 ?8 e+ baffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
% h5 G% E' K0 h# d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
; \1 \! L5 n" S' O2 ~) z5 Z: Ntypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
6 i: m; J9 K: ?/ d; I% H( R4 PCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate: E; o5 `5 r8 ^0 o" _& M
receives a commission on that product. An example would be the Amazon.com Associates program,
4 {+ t+ p4 @2 }* S0 d3 TComission Junction or Clickbank.4 I7 j2 z6 w* F3 A1 X) w: u2 c
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
# f6 P; y( w S% A& O# B. M, _an action like filling out a form, submitting their email address, signing up for a service or sometimes
5 q) J5 D3 T% g& c# {4 c+ [buying a product. An example would be Ads4Dough or Neverblue.: E3 X8 W' k/ ~
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's! b; @$ x& c; i0 Q2 N' P2 o6 E
account, getting the affiliate approved for offers, bumping payouts and just about everything else6 Y: o% Z* A, _$ t
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
: [ p3 t+ S7 Y' f; m( ~right from the start can really help you.- Y- R* f- A5 P
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served% q2 m* k" I" y+ I' `+ F# t
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
2 a& E0 t2 |+ Vview, starting anywhere from .01 or .015.
- D+ X' x$ v1 iIn order to use this type of internet traffic, the affiliate can sign up with a number of different9 D1 k) W e1 U* r
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,7 O6 _/ `1 R1 I% b( S- U
MediaTraffic, and AdOn Network.
+ e# |6 v4 q4 O4 d" A2 T; C, ~Don't popups get blocked by pop blocker software?7 f1 C6 y4 ]0 ?( G* ~3 P5 D
No. Popups are served in a new browser window as if the visitor had opened the new window# Y! H8 Q; Z# u- F7 A" ~: u
themselves.# `1 L) n% w+ z; D- T- n
How many popups get served to the visitor?4 ~6 D& _$ z/ ~
The number of popups served varies depending on the PPV network. Some pop more frequently
% m/ d7 m1 i6 w1 t6 _, J(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by4 r! X& F- i: r' i
serving this kind of advertising, so they have to toe the line between keeping their software
3 _0 j9 u3 P2 b8 Y0 A3 `0 ], Edownloaded and still making a profit.3 Y3 v" ]. `6 z
Isn't this type of software bad? Why would anyone keep it on their computer?/ c4 P3 g% }* g. e$ ?8 K+ w7 {. J
No, this type of software doesn't harm the user's computer.
2 x2 L- c+ p4 }( [4 L: K( h8 q$ ICompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
, C \$ f, @5 a2 Htoolbars or videos to place the software on their computer. The visitor keeps the software in place so) U% C8 r5 h! W1 t, Q
that they can continue to have access to the incentive.
2 y" g' o2 c2 s& c- e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3. i- O( ^, ~9 e: W
How to Get Accepted into a CPA Network
, e2 K( [& a) C: V& UIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
% V" A% v' q9 Z1 d. i6 @! |to start looking for networks is Offervault which lists offers and lets you compare payouts across) K; I8 g7 }# p3 n& y* C; B
different networks.
1 D" r& y$ d" s; dOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)2 k. E$ c: `, Z w# u# ~
application and be as specific as possible about your promotion methods. Usually some time after
; |, r! f3 m5 G% `4 p! C# Vreceiving your application, the company will call to interview you. The phone interview is a critical
: Z' J( d7 J: S9 l Ypart of the application process, and most networks will deny your application outright if they can't get* y# [: ~# x9 ]( N0 m
you on the phone.% [2 p& g5 M; w/ z
Often, the person who does your phone interview will actually become your affiliate manager after
X7 a+ y0 E$ B8 q2 k1 Iyou get accepted, so it's a good time to put your best food forward.
6 j" @' R6 i* H2 a8 s% ]3 P1 i) gYou might not relish at the idea of someone grilling you about your internet marketing methods over
( Q7 r& S* K/ q6 q4 p3 ^9 ~: v" f1 [the phone, but trust me, this part is critical. Have answers in mind for the questions:) I `: n8 |8 P* c# l3 w& Y) E4 z
What methods do you use to market offers?
$ M1 u' j4 p- K+ c) u- H; f; SDo you already have a website you will be using?
( c. }# X; H S. { N! q# I9 LHow much is your advertising budget?+ k" M: Z B9 b
What other networks are you a member of?
- L* n7 h8 w) |: [Who are your affiliate managers at these networks?
: j+ j" z S8 w) ?: U4 r) KDo you use social media (Facebook, twitter, etc.) to market offers?6 Y: Y+ i1 j" W! H4 f6 \" h
How much traffic can you drive?' _/ Z3 C0 M0 e! M- S% l9 o
Do you have a personal recommendation from anyone who is already a member?
2 Z/ \: D. _& C7 D1 C" SOnce you provide satisfactory answers to these questions, the network will approve or deny your6 t# k0 a: N V0 n. U* x% |
application. If you get denied, just keep applying or call someone on the phone and try again. Be
3 _; {! C( L8 B" P+ E7 ~- N0 U; hpersistent. Also, getting a personal recommendation from someone who is already an active affiliate, g& R! D5 {% {0 ]
for the network can be helpful." c* t4 [* f- \, c- u+ R4 e
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate6 E) R% J$ ^: C' k% Q# D
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network9 q! j) l. ]% S% {
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
( g# D& ^( N% u" lpeople can open a lot of doors as far as networks are concerned.
5 w u% V! y/ G5 g0 bAfter You Join a CPA Network
' L* o4 s( S9 ] uOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
- L0 B5 W6 O" w1 S; uand make an attempt to get to know them a little bit.
; h1 c; J9 s. |3 x# _( SFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their9 C: N/ |/ i6 n* D) P: C
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
K/ x* |5 d% c7 X# _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
$ ~) z8 B' q5 S4 m1 Slarger, they can really help you with your marketing efforts, scaling campaigns and getting payout$ \6 ?' T# q, ~+ r7 e7 j3 r8 a% v
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
+ d' j7 {5 ]- q! K- Temail.
* L0 F: a! z- F w: x, D. Q6 NFor more helpful info about dealing with affiliate managers, check out:- d$ i( T/ i5 `
http://ppvplaybook.com/blog/musi ... -affiliate-manager/$ i$ N6 d/ s$ G0 q9 `+ S. r$ K
http://www.mrgreen.am/affiliate- ... iate-managers-want/
8 H5 j/ i) @3 r% _% l8 |, b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
* n) p. o: [3 B4 m0 i& a1 p: E+ Y. YSet Up Web Hosting
1 h: |# k" m$ P: P" I7 l8 n0 qGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
# U3 ]7 O6 j9 A$ a8 Gabout internet hosting. In general, you get what you pay for with hosting. When you use a shared% r5 p. _+ X$ i+ R3 @! m/ i
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
( K* Q. w( t1 M1 S* Xwhoever else is on the same server as you.4 H: W N6 H9 n& b1 E/ T+ q6 }6 I; k
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
" d8 c$ P% X" q& Menough that the visitor can't close the window before your pop up is even shown. You have about 3. I. B5 k0 Z4 n6 A/ Y
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
) T0 H# j1 D3 c9 \! p xTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a6 ]; k8 g( w8 ^$ U6 c
house full of roommates (hosting customers).+ ?" S! S0 y! t% g" @
In shared hosting, this is like having roommates where everyone has no specific designated area inside
7 j' D0 V1 r7 c' U* M) ^the fridge where they are supposed to put their food. Everyone just jams their food in however it will: v+ p4 W6 l* |9 Z
fit.4 Q D0 n3 J, `3 @: p! v1 F0 m
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
( i0 Y: q! D; \( u uthe rest of the roommates, by virtue of simply needing more space and resources to accommodate% H; h* {% s; n+ a+ e+ e
their food. Everyone else's food in the house has less space to take advantage of.
d; N8 I: k. B" n0 BIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
5 f- z6 V8 s. a7 Yany type of hosting this is a bad thing, and especially while running PPV traffic.4 D C' Y2 e) m u% e5 O7 F
In the case of a virtual private server (VPS), everyone in the house has their own designated space) r- S( s5 [; n
inside the fridge to put their food, and other roommates can't come into that space. The server is
/ ` U- {; S, I' B: f1 e1 n% Zpartitioned, so that each customer can only use a specific amount of resources at any given time.
4 P& k9 S/ }5 o ]# LA dedicated server would be like having the whole fridge to yourself. All of the server's resources
$ J3 x2 ]9 l/ x6 Wbelong to you and no one else can use up those resources. This makes it possible to serve much more# M6 g4 [) ?& r
traffic, faster.' ^; R3 I2 G3 r# N2 s8 `8 x
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
/ V5 N& U( X2 {- sAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is- g2 p/ c) `4 _; t5 Z
here:
|$ Y1 k" N. C3 L# H" N5 [" ehttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
3 X& z( ^! X! aVPS&highlight=hosting. Z, j1 p6 C7 K8 }
Dedicated-Hosting-vs Shared-Hosting
" m8 O- `: u) B2 {# Bhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
' Y4 K @$ e! j- Y5 L: [3 E5 K+ AHosting...Your-thoughts) @7 Q; C) q2 z/ h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
0 V% g" g' _& u3 g& \( [Hosting Providers for PPV1 `9 @, W l; C8 M( s1 o4 ^, t
Beyond Hosting
3 f" D& J; C% S, uhttp://beyondhosting.net/
4 \* X6 _$ M0 @3 ] X$ _+ BWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment* G% c" Y' m8 i5 M- a
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when. v* V: d( x3 {. P6 z0 b& Y) L
direct linking with PPV. Also, these guys provide great support.
8 y% E. Z* Q# |: E# F9 EProsper202 Optimized Hosting
* R3 D% R' H0 d* i9 `: fhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/' O+ {1 V+ e. R" P9 K' l: ]% J; J( `
CPVLab Optimized Hosting0 Y3 {( _# `. _9 P1 Z0 _/ l
http://beyondhosting.net/CPVLab-Hosting/1 {) W( t3 X! A) e
Domain Names for PPV- d/ H* x$ t8 L
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
4 J b: y$ X" l# G8 k0 pwhere you're going to host your tracking software and your landing pages if you decide to make them.8 `4 B' h* ]( Z, j* e
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
; A/ C1 }: }7 S$ R) |! H2 Ybland one is fine to start with, to host both your landing pages and tracking software. The .com,
* f9 d, w! G) M9 @) Q.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
+ P' c5 `! A% Y' m- ?, hterm or build a whole website.: H/ i1 D* C. e1 h& p/ ^& a+ s& }
After you buy hosting, a domain and get those all attached to each other, the next step is to install
" k0 F% [ k/ Etracking software on your domain. This is really important, because it is necessary to track your
' j0 v& B; n& f8 x* ?4 [+ Sconversions down to keyword level so that you can optimize your campaigns. Without proper
* q/ x7 X4 w$ Vtracking, it is impossible to know what is working and what isn't.
" L+ {3 p$ r1 g( dTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software7 V/ x& }4 g5 ?* Z2 M Q* D/ _
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.* r v4 o/ ]* Y$ h) R: O
Prosper2024 u( N! n O% B0 X$ h
http://prosper.tracking202.com/apps/
* q/ U: g, C! YCPV Lab
' p6 m j6 O, Jhttp://cpvlab.com/
' {. L3 K; N& b/ E* L/ `9 l, d. rCPVLab Help Videos
; v; E$ @2 ~9 Y$ v2 N/ t8 F! T8 \5 {http://ppvlab.com/oweiw/oiurw/vdm.htm
9 b0 E) h" l' a0 o5 f8 u3 cAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
' n) k+ A9 N, Y6 C2 z e2 f. |industry standard.+ H; V1 s4 ]: p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
- O& r0 L, c6 L h+ J$ u; M( T8 |. LCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from- i4 I* \, N; m
good support if you have problems with your installation.5 [( {4 v$ E! s4 u1 v [7 L9 C* Q# }
Tracking 2021 l* U& i8 G+ ^1 R
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your$ o+ W% T( p7 c; T5 R2 H; {
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
; `# _1 y% d0 B, f6 S. R. g1 barea.7 E( h- U2 q4 a! q) t2 k$ s
If you choose this option, keep in mind that your tracking software, one of the most important parts of
% \% m4 ?3 k% n; ]2 eyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
6 I5 Q; j. j8 c, ~. Xinterface, and their hosting.
' [/ i7 m( p- P; TAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords! v( y6 G( I2 ^
and targets which you are bidding on. Leaving this up to chance in order to save money could8 x5 F8 U a$ |
potentially leave you open to huge risk if someone else caught on to what offer and keywords you: a0 g( N4 t! V0 t+ z" B+ g3 @
were using.- w( B0 Q v7 ~4 y/ ~. y% g
Choose An Offer
! o7 F/ _( T9 y9 e ]Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
" k) z( H) Q/ e5 d2 G; hLesson on Offer Selection2 V* N; t- `$ k- G' e, w
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
: @+ p' ]% l' RIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
1 Y5 _/ T* I9 d* [5 jTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
) y. q& w( }) S, X9 x' mLeadImpact as the traffic source.
7 M# w& `6 {( |, H! f; ~Now the best way to learn how to put all of this together is to just get started. For some variation in8 T( s- ~6 x4 {7 e7 @. @
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
5 q( z2 A% I! P$ [) tcampaign.
5 w. V, m2 i0 R# [" Y1 AWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first; C/ `$ Q/ X3 }/ l1 b' ?" U
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
) e9 y' K7 G1 H" r2 nthat all traffic is accepted.
% S9 t- o3 ?7 e0 B3 ]+ b1 C1 VFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.! F) z. s; t3 _/ U8 l% R
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
' A/ a" ], T& m% I9 N3 bget creatives like banners or images specifically for the offer.; X% z; f) F* N$ p0 J* j2 B. c5 {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8' W0 |2 |( O. d3 b) M
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
0 k( ?. ~$ X5 P, gtrack my keywords. Without doing this, it isn't possible to see what's converting.
( u9 N- R5 Q& ~$ z) f* ^! zIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:+ b, h- g' M* q z {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
; s* S& s s0 d, FIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
4 [- j) ]8 M+ sbottom of the page:' L3 X- ^2 R8 I* Y( y
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
8 T t$ j2 \5 C$ |Click on the offer → pixels → Add a new pixel and this comes up:
2 q' T: v! `/ n3 ?3 c) aMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL. @0 W0 J. u: w0 K
from your software into the box that says 'Enter URL of image to load'.7 M$ ]& t7 s, E5 F( c& D
Once you do this, it should look like this:
7 G; j8 Y1 k. g* @/ E, g% F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10" w( v0 Q8 O( v
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:& S; d4 _5 A4 ^1 z2 V4 t
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either5 c' h& z6 [7 f8 D5 [
Prosper or CPVLab.
+ y. ~+ _7 y7 h a% Y
4 M9 `- o* N! I U, `6 x |
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