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PPV GUIDE [PPV新手入门][28页]4 _, T. }7 T' @+ r/ b
详细的请下载电子书！# V2 ?1 F* _/ i' z( |6 `" Z+ X
6 {& w7 W1 W4 O6 z" D' ?
7 O3 Y% `2 _* G4 `" jNewbie Guide7 `/ A& l% k! J
PPVPlaybook.com
_0 G o5 H- gTracy Shaffer! g# Q( G0 H* C, o- a/ h
David Ford
8 r0 _0 B0 M9 D' u" F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1( o7 q) z2 T5 [4 h/ [0 I/ ^
Getting Your Mind Right to Start Affiliate Marketing! b. o: }3 C% @/ g+ ^/ s9 e
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
+ L3 R4 ~ {/ h: N. @ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where, |5 C N( r1 h4 U
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
. u- g1 [* |* A: O$ F6 ~7 _- m: Lwith any success, these claims are laughable and far from the truth.
5 T, D7 m# O5 h j# |7 [) E* ^Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash4 a. G+ N2 p v# ^7 v
flow management. The main benefits are the low barrier to entry compared to other businesses, and, }* X6 w7 u% T4 @- \% F% C& g: G# D
the ability for a marketer to be a one person shop and make an incredible amount of money with low
: j, `9 o6 a" \$ Coverhead." e9 ?1 s q( t6 h# q! e. F
The winners in this business are the ones with persistence when nothing works, who know there's
2 a- j3 Q4 k2 Z$ Nplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.& {/ {3 f$ @9 ]% s% G
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
& Z- ]/ Z1 `2 b0 n% pstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
* p2 ?; T5 {- h0 t, |/ l p( `Most of these things happen suddenly and without warning, and they all contribute to the amazing4 @, v* |+ v7 d" J8 @8 O* M
learning experience available to anyone with a few hundred bucks and the ability to open an
. B3 v* j5 d9 T" ]0 u7 I( Sadvertising account.2 y% _6 d1 Q2 i: l8 [" E1 V
Your competitors are willing to work at this around the clock. This isn't a push button, instant business" [- ~( Q/ J/ U0 t/ Q( Y5 C
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet: d2 p! ]2 D$ \& t
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,3 a* z5 r. \9 A0 ]5 R) y
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
2 a/ P8 Y# ~# wWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you ]0 D8 |/ S- g, I7 e: [' L
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
4 Z3 A9 D: T) Xstarted building.4 q; k! x6 v. Q2 D- A. S- @) I2 ]
Things you need to get started:
+ h! ~1 D# Z1 l! g! H4 H1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)7 I" G8 U+ J* {+ u) B
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)" b; Y! j7 z; i1 [& _ B+ n6 F
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
/ j9 X6 r) }' ]; O4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
. ^6 h7 E& c" D; n, ]" dThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
# m J9 A! n- p# awith PPV.
# U. B8 v A, N l! F9 Y+ Z2 mBasic Getting Started Definitions, z2 S6 X# Z8 Y; \+ n6 K
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
* f* t( u! a. e# v% D/ N$ Saffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main8 m; O- k( g) e8 | }! T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
+ Q( u; I7 s* [) i0 D% b; ttypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
+ U' L4 O! ?7 q" l7 b. d0 j- ?Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate, N. @' n' r. {5 [4 u6 ~! y
receives a commission on that product. An example would be the Amazon.com Associates program,( ~! n7 |/ M* u5 l/ X0 h H
Comission Junction or Clickbank.
% F% h. x& ~2 m$ u3 ]# \Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes9 ^! F( {( H6 x2 a% a7 r/ S# }, B. P
an action like filling out a form, submitting their email address, signing up for a service or sometimes% H. C1 u3 x q- _2 N' b8 K r
buying a product. An example would be Ads4Dough or Neverblue.7 ~" x# {7 \( m3 G
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's1 C4 ?! s6 {$ |7 c4 }
account, getting the affiliate approved for offers, bumping payouts and just about everything else) X1 V9 \/ N! E0 K! G, D0 {* W
related to an affiliate's account at the network. Having a good relationship with your affiliate manager8 j* J, z, [. g" O& m3 W
right from the start can really help you.5 h! l( j0 D q/ z9 a
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
" ?2 C0 Y. g u0 F$ h: E9 uin pop-up form through downloadable software on the visitor's computer. The advertiser pays per5 R& ]; ^/ v! V4 g. @
view, starting anywhere from .01 or .015.8 f! Y& n9 g3 R7 N ]% G* i
In order to use this type of internet traffic, the affiliate can sign up with a number of different/ ^: {5 S- t5 U9 g) H9 ]
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
6 @6 ]1 K0 }0 ^- v1 r( K5 F: GMediaTraffic, and AdOn Network.5 B! ]1 {% }' D+ Q" G. N
Don't popups get blocked by pop blocker software?
& Y& i5 Q- x: E1 Y2 z: _2 ^6 wNo. Popups are served in a new browser window as if the visitor had opened the new window
5 N$ }, i- F8 Y2 O( Q( \* ^themselves.9 \' a/ o) t6 q* Y
How many popups get served to the visitor?
' d- W! E) O) _( _# G- q" u3 s8 JThe number of popups served varies depending on the PPV network. Some pop more frequently
* |* e) T# ~2 f8 b' _(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
4 n- J- y9 u2 w- v7 ~: R8 hserving this kind of advertising, so they have to toe the line between keeping their software
3 S1 v& S2 }+ j+ C1 _downloaded and still making a profit.2 D8 M( U5 `/ X! Z5 o5 S0 P" E
Isn't this type of software bad? Why would anyone keep it on their computer?
' ]0 t R6 N' w8 i' b9 vNo, this type of software doesn't harm the user's computer.
3 x; T& r n6 ^. K' G" I+ uCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
$ w9 o2 o% [. Vtoolbars or videos to place the software on their computer. The visitor keeps the software in place so3 }. H3 C, V2 }. [ u
that they can continue to have access to the incentive.
) X; M: |: h% f# X7 T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
- E# \; c- e _) uHow to Get Accepted into a CPA Network
+ H; F5 [2 x5 d" }3 b$ dIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place+ [7 C1 _# i# y0 m$ V) T
to start looking for networks is Offervault which lists offers and lets you compare payouts across
; d9 |/ j% v+ }0 m i% k/ X# [" vdifferent networks.+ ]5 l7 j2 m2 O- U' v, x8 j% S
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)! ]* l6 t7 w1 e" R4 e, B4 j8 v8 ]
application and be as specific as possible about your promotion methods. Usually some time after$ N' s+ q( x0 }
receiving your application, the company will call to interview you. The phone interview is a critical
$ n* H4 D! X# z" {part of the application process, and most networks will deny your application outright if they can't get
2 k* W. @: n0 w3 Y/ b+ J! nyou on the phone.( |; `; W$ S1 l
Often, the person who does your phone interview will actually become your affiliate manager after, v) l) r y1 a+ M& w
you get accepted, so it's a good time to put your best food forward.% C# f6 h! T3 s7 n
You might not relish at the idea of someone grilling you about your internet marketing methods over
( e7 l" |+ M! B) ]5 c( Dthe phone, but trust me, this part is critical. Have answers in mind for the questions:
7 Z2 j, v+ n Y' B" j0 U. hWhat methods do you use to market offers?
- Y" \5 z, i/ DDo you already have a website you will be using?3 t) t7 W- [" O3 {$ B
How much is your advertising budget?
" p# b; e* `$ H6 ]: W( l+ ~What other networks are you a member of?
0 ^' m$ `+ H8 u5 i- }Who are your affiliate managers at these networks?3 c4 l+ @, @1 c; k7 p6 i
Do you use social media (Facebook, twitter, etc.) to market offers?
( R8 g( e, E1 k* jHow much traffic can you drive?
7 M8 P& Y% w0 l* ^Do you have a personal recommendation from anyone who is already a member?
, @3 r9 y8 b2 y# v2 c0 ~Once you provide satisfactory answers to these questions, the network will approve or deny your
( f7 v4 g, ]) u' B7 x! e, oapplication. If you get denied, just keep applying or call someone on the phone and try again. Be' ~ G. W3 `. r1 S0 v
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
5 L4 b8 Q$ i( `3 @; {for the network can be helpful.
( U1 [* a# Q" m0 U& X0 Q% K1 m4 JTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
7 K, u) G& u2 TSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network4 b+ [+ q9 x. n4 X B6 b; t8 V
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know* {& K- c4 f# N2 H, y
people can open a lot of doors as far as networks are concerned.; `3 g* v" b4 T" B, o4 v
After You Join a CPA Network
/ v0 h; I9 L6 o \& tOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
/ Q y5 w2 ~0 L- T( a# Tand make an attempt to get to know them a little bit.1 |9 @- o" K) w. q$ H+ Z7 a$ }
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their* k7 i* c9 h+ U* c1 P1 ~- r8 z
weight in gold. Start feeling them out from the start and try to get to know them. Once you get) ^+ M! m% H0 p4 `/ y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
" `3 u7 c5 ^7 N. z7 ]larger, they can really help you with your marketing efforts, scaling campaigns and getting payout# C# K( z2 i5 s8 h, f) p6 ~0 B
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
* h* {, D8 N+ P! X" n/ L5 m4 z. iemail.% I z n- [) f1 U* D& V% H
For more helpful info about dealing with affiliate managers, check out:# U1 E k/ q H2 J7 X2 y
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
9 O6 L) [. _5 Ghttp://www.mrgreen.am/affiliate- ... iate-managers-want/
; ~- u- G1 z n- R) O! c0 g& R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
% Y. i" i" y* B" O: iSet Up Web Hosting
! h+ W1 r( T9 EGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
2 _6 a! `5 P, u9 a/ Mabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
1 c/ A+ n4 V7 q! l5 nhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with4 A; Y! t2 u3 w: u4 k
whoever else is on the same server as you.2 @( A% w6 U1 O
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
[& [4 v O" ^( X/ B. genough that the visitor can't close the window before your pop up is even shown. You have about 3
+ A$ B& W5 t6 V( S8 q l$ T, B- T' zseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.6 v) ~/ Q% w# `
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a+ M* V9 T/ X% ?0 @
house full of roommates (hosting customers).
- B Z- P9 E4 I9 N; v0 |8 CIn shared hosting, this is like having roommates where everyone has no specific designated area inside* d& b. y3 |; J8 c/ Y* q
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
8 y' x5 m4 o& v3 n- I: G; Vfit.3 ~* C+ C$ t3 Q4 B! [- p
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than$ h0 K- Y* X9 m
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
0 M% F8 }! r- Q2 @their food. Everyone else's food in the house has less space to take advantage of.4 T' H/ L6 c+ ^ A6 }, @, P
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
n! V+ h7 B5 b6 ~+ ?7 a) jany type of hosting this is a bad thing, and especially while running PPV traffic.; `( P: ~5 `0 P) M6 Q0 k
In the case of a virtual private server (VPS), everyone in the house has their own designated space/ `* \' H K7 l4 T4 Z9 e
inside the fridge to put their food, and other roommates can't come into that space. The server is
, G1 G# Y A- ^6 Vpartitioned, so that each customer can only use a specific amount of resources at any given time.
/ w4 F9 i& m: D1 X9 {4 EA dedicated server would be like having the whole fridge to yourself. All of the server's resources
+ X) ^9 n" w- f+ d* ?0 hbelong to you and no one else can use up those resources. This makes it possible to serve much more
1 U K8 X+ ^7 mtraffic, faster.. F! Z: u- X+ g/ D9 _3 `
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
3 G1 z% E6 m: n( Z6 w9 SAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
# I3 y7 n( u# \2 i; f2 A3 U1 C! W& Khere:
. e8 U; }) r( S ohttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-. W9 j* c- i7 D" c- ~; y
VPS&highlight=hosting6 K3 H% x( ^; d9 ~: E0 T% C
Dedicated-Hosting-vs Shared-Hosting
* k s3 N) i- H, i; uhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
# Z7 F% ]4 A6 }1 ~1 u* zHosting...Your-thoughts. X+ o+ K0 O: n0 a; }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
2 ~& y$ ~6 l; |9 X: lHosting Providers for PPV
) X3 @4 H9 B+ JBeyond Hosting
. [6 {! \' r( r/ d8 B& V% w( t( rhttp://beyondhosting.net/- q, F8 f+ }+ g+ X
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
0 O% Z# _# h/ {5 D, L8 \ S5 Hreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when+ T" y( ]) x0 G# q
direct linking with PPV. Also, these guys provide great support.; X2 ]0 F' I( p$ g; K+ R/ n
Prosper202 Optimized Hosting' [/ w! _+ }) Q2 K3 ~
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
+ N2 c, [; r+ q) E3 D6 |) WCPVLab Optimized Hosting
9 ?: `; {- @. @$ ^. qhttp://beyondhosting.net/CPVLab-Hosting/* R3 A5 P! B/ m* |. u6 H' o
Domain Names for PPV' U7 \- I& t3 [
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
$ ?3 q) H; X& e- X3 B. iwhere you're going to host your tracking software and your landing pages if you decide to make them.
: d( z; \( u9 O3 cOftentimes people wonder if they should have a specific domain name or a generic one. One generic,, z& ^. `; _ m+ V2 N
bland one is fine to start with, to host both your landing pages and tracking software. The .com,2 g }& P" Q! U5 |1 n1 M1 t
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
" S2 O$ W' w4 ?term or build a whole website.7 @1 N* O0 k! [$ F( [
After you buy hosting, a domain and get those all attached to each other, the next step is to install
6 [ s% X$ R, k; N0 Ytracking software on your domain. This is really important, because it is necessary to track your
$ \" ~, E* _/ b7 V$ f5 p" s' _5 ~conversions down to keyword level so that you can optimize your campaigns. Without proper% F8 ]. P9 ^& Y2 O. O! n& x' `
tracking, it is impossible to know what is working and what isn't." W* ?. E! s! H, z: y
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software3 T) A# u* u- w, A& S
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
A% Y, k" {* S" D' |Prosper202& W/ E- v* V/ p6 O( g
http://prosper.tracking202.com/apps/; V% S3 n6 ^+ r* {7 Y5 M; \( ?0 W+ o
CPV Lab
4 y& I8 ~& B" B0 Z9 f* L, _http://cpvlab.com/2 {" N' b, X! U% v! N/ c
CPVLab Help Videos
0 D* [+ Q/ B% Ghttp://ppvlab.com/oweiw/oiurw/vdm.htm
& p4 c: y# a! G# N, n; m- IAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an( ?" U9 w$ E( u5 e$ {% S
industry standard.% c, m) A! U; `0 V* _+ K$ ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
8 ]9 _: ~4 v G8 l3 uCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from" b7 n6 M V$ j b8 C* @( X
good support if you have problems with your installation.
2 j7 _6 _7 x. D$ ]% T) v& {Tracking 202
$ \& T k* v: s8 f1 A! vTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
9 G, `* M$ h! l9 j$ t. ?campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user+ }7 M. @+ u+ C. V# e; w& ^: h
area.
( y- J- u3 [9 E( ~* ?# WIf you choose this option, keep in mind that your tracking software, one of the most important parts of7 I% j H0 i, u& N) ?; j
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
: T6 T8 k3 [, m# I- M% v$ G. tinterface, and their hosting.
1 f/ M2 w- h1 D& G0 ]; B/ DAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords& u2 ^3 Z8 J- d' ?- J
and targets which you are bidding on. Leaving this up to chance in order to save money could- A% D# }* N4 e% y9 L" h
potentially leave you open to huge risk if someone else caught on to what offer and keywords you0 a* H0 ^9 ]% ]7 m& l
were using.& k, s! A5 }5 D k, ~1 Z9 ]
Choose An Offer
4 J; R! J$ Z! m& X% KNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
& h0 O! U! C/ u6 g/ i* z' g& QLesson on Offer Selection5 Q, F" t1 H9 h$ A
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
1 l( o) q/ \. Z9 }( }In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.0 U9 k, M" Q7 j
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using7 M- H- z1 z8 Q/ S |' e
LeadImpact as the traffic source.1 Y2 \0 M; z* { h9 R
Now the best way to learn how to put all of this together is to just get started. For some variation in+ q# w* V/ |$ O' A$ }% v
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
: z# a9 R |; ` w: R. j Ncampaign.
' a0 p8 n$ d9 W: l( j* {( I/ B! q3 fWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
! v5 H3 s4 d, j5 _' B5 ~+ wpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
0 r' e" L! n/ l5 S/ Fthat all traffic is accepted.8 e! I' r% x( m& D- Z! D
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits." Q$ F* g) U$ e$ H- D
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
0 A4 f, Z& g7 V7 ]/ Gget creatives like banners or images specifically for the offer.: K( P2 ? C; o( @. p J3 } w; o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 83 w5 ?2 a/ B. Z
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can- p: \8 p$ s3 P! p) S- q
track my keywords. Without doing this, it isn't possible to see what's converting.5 _& u9 I( e1 s5 `( ]5 j r
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:' `& L. l2 W- H, q' v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
1 c; _1 W4 v3 n; `. n8 ~- gIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
* S* R. @3 g0 d( R+ V% Rbottom of the page:0 x9 }& E8 Z I' F/ w
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
5 p8 r3 c) U# U1 o0 ?, dClick on the offer → pixels → Add a new pixel and this comes up:# D/ Q& d: g |! J! j2 I
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL+ b; p$ Y- [0 p7 r
from your software into the box that says 'Enter URL of image to load'.$ J- U* _" i- m9 `7 U$ T* H
Once you do this, it should look like this:9 b5 N& E- D: N( y' J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10& Z6 K7 P" l; b+ v& Q2 r, u5 g
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:# e7 C: s- d, z3 F& T9 K: `
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
) i- j. p& _7 s! p7 B) jProsper or CPVLab.
: ^ G5 [; I" r4 _+ t5 M( g$ k1 j) \. }
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发表于 2012-12-27 18:47:17
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