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PPV GUIDE [PPV新手入门][28页]
3 a1 H2 s4 ~) Y' \详细的请下载电子书！
8 J. }6 b ~! d0 [) c! [1 b7 L% O* v/ A" ~! A
& R% l! {# L" m( ]( G1 u2 n# bNewbie Guide
0 U Y1 o4 t0 }3 V* l" @" nPPVPlaybook.com1 }& X# w( W9 j& G
Tracy Shaffer4 {1 V" t+ o" ^1 y. D$ A4 m+ `
David Ford' T* Z6 c6 i* Y1 T6 i3 f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
: K) Q) o2 m5 q5 J" ]' x$ J: w- XGetting Your Mind Right to Start Affiliate Marketing
( p+ W8 |4 z1 F3 HThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an& R; m5 x5 {0 s6 b6 S
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where* z* t$ h" R. h! }
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing4 y: T3 B; N* ]
with any success, these claims are laughable and far from the truth.
+ ?# S$ C& { a) [7 xAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
& S; |: h; F( n/ t0 ?flow management. The main benefits are the low barrier to entry compared to other businesses, and
% G5 F2 Z. w3 V. A( g" |7 Zthe ability for a marketer to be a one person shop and make an incredible amount of money with low+ o9 c: n) h2 |5 B
overhead.7 n: w/ @. Q/ B" l8 E4 O
The winners in this business are the ones with persistence when nothing works, who know there's z; ^1 ^: d% a( S8 r0 a
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.8 x( t, z; i7 k6 n: C4 D' m1 m+ g
The cold hard reality is this: virtually everything in the space is changeable, what worked today can) B+ ^) G* V; t1 \8 j) m' Y J8 S* p
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.- v: Q6 Q5 G. I4 ?
Most of these things happen suddenly and without warning, and they all contribute to the amazing
& A- Q4 r( r" B- _+ @( X) a, V; {learning experience available to anyone with a few hundred bucks and the ability to open an) y( R/ h& v2 k0 J
advertising account.. ?5 U" S! B6 w Z' A: Z& Q8 h
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
# F7 p# W2 L% b H5 A+ Pwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet" |$ w7 s% ~8 A+ G o1 h P
marketing has spent countless hours learning, trying new things, launching, tweaking, improving, s# }% ~ v6 G8 O
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.5 k K" D/ N2 l' J
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you6 B) E3 O. S" a0 \) k4 n& ~4 H! I
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
9 A5 }1 b" ~ @2 \: `3 Hstarted building.
$ X1 b$ K' ^# N# [0 e# R% SThings you need to get started:4 D0 ]! ~6 }- ]- ?9 Z" O
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)- Z9 C1 x- v' B7 ~$ J
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)3 `9 r4 d: e5 v# \+ Q/ w. Y
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)2 a0 {! O, v- J& ~6 S- f- S8 E
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)9 j+ [) a# k0 @
This guide describes from start to finish, how to get started in affiliate marketing by running traffic& i7 g A- R8 I
with PPV.
; }( {! `- U. f; v8 WBasic Getting Started Definitions
+ k! G3 `. m2 ]( U- e. I7 jAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
* D8 J. z* W. O9 m6 u; D1 |# Saffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
$ w9 M! Y& ~; N* S% \$ _6 P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
8 }- ~/ u5 @6 Y1 a, Dtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).; Q3 S8 V0 X+ O& Z* ]+ D; \
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
1 @3 }2 }3 z8 Q6 w; qreceives a commission on that product. An example would be the Amazon.com Associates program,
2 p z6 l% H! z: y l3 n% p' p0 PComission Junction or Clickbank.
7 `: m9 ~* ^$ WCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
2 [: Q! X. C2 a8 k8 Y8 ^* D3 Van action like filling out a form, submitting their email address, signing up for a service or sometimes- |: ~. Y1 L- U) k
buying a product. An example would be Ads4Dough or Neverblue.
" x' e6 j" v- K' JAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
5 i$ @" U2 y5 s$ I' T% e( Vaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
+ U3 p8 d1 X9 Brelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
% v# j; j! ]& Z! e* Q; l# _right from the start can really help you.% h7 S9 h3 B. L# x
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served0 J n& k9 b" B& ?$ r# @3 y6 n6 a9 `
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per! p- \! F" P6 B2 \
view, starting anywhere from .01 or .015.
- u8 l, E A) T* V: Q/ RIn order to use this type of internet traffic, the affiliate can sign up with a number of different
) k) g) f. [8 k6 ]companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,8 X4 L5 M* f) N, n$ K7 v
MediaTraffic, and AdOn Network.. V! J6 Y* a1 R% J
Don't popups get blocked by pop blocker software?! i5 ]' x7 ?" U# W6 J$ l
No. Popups are served in a new browser window as if the visitor had opened the new window
, I6 U- `: W0 D2 f3 bthemselves.( r. @ A. D% s% ?' F' e2 \/ K
How many popups get served to the visitor?
( I2 Y* a9 a9 ~* `4 |0 UThe number of popups served varies depending on the PPV network. Some pop more frequently
3 z) ?8 w& c% q/ h0 Y5 R(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
( e9 R& N: @0 M- f. Sserving this kind of advertising, so they have to toe the line between keeping their software: F: @) W9 y! V! x
downloaded and still making a profit.
: N8 p; l: D; a6 o2 t jIsn't this type of software bad? Why would anyone keep it on their computer?
3 d O% f" x0 k* n9 n7 w' }No, this type of software doesn't harm the user's computer.$ P2 n/ ^! c- O- p8 t1 l
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
2 a8 v$ j5 F: O7 u" ztoolbars or videos to place the software on their computer. The visitor keeps the software in place so
, K+ y7 l7 a: b+ A. I& d# Z/ athat they can continue to have access to the incentive.; r5 \2 C, s4 C; A$ \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
$ S* F* {( W) \9 T2 SHow to Get Accepted into a CPA Network" n/ M I; }8 c. r4 l
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place) b7 v- |4 f9 {; Z
to start looking for networks is Offervault which lists offers and lets you compare payouts across
: `9 m( V! m$ Y, K' B/ Z7 l% tdifferent networks.
/ e' ~6 o. s/ }: H$ cOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)6 ]: R u: P: c4 B
application and be as specific as possible about your promotion methods. Usually some time after
) q F- z: e; @% |0 ?receiving your application, the company will call to interview you. The phone interview is a critical) V# c- n9 h, l( o* N" N
part of the application process, and most networks will deny your application outright if they can't get" [. c1 @! j, j/ {- a& x; `
you on the phone.
4 {4 c- G3 E$ C4 j0 G; p+ \Often, the person who does your phone interview will actually become your affiliate manager after
, {. c {: p7 tyou get accepted, so it's a good time to put your best food forward.
+ y! R% z) T v3 l, F8 c0 e: j. Q! xYou might not relish at the idea of someone grilling you about your internet marketing methods over
3 j2 G W$ F: @0 lthe phone, but trust me, this part is critical. Have answers in mind for the questions:
6 |; ?4 g4 ^/ Z6 \+ m' wWhat methods do you use to market offers?
% v2 [1 {) }( k% {Do you already have a website you will be using?
4 c9 _. A5 e8 \/ P7 t; _How much is your advertising budget?$ h7 @, h/ x. k& T6 Z5 F6 V2 t
What other networks are you a member of?
. ]" |# E4 h6 u$ x+ r4 x: sWho are your affiliate managers at these networks?
* o1 M Z8 o/ Y+ K4 d/ R& MDo you use social media (Facebook, twitter, etc.) to market offers?
: D2 W# X- K! L7 |0 GHow much traffic can you drive?( s- @4 L' X5 c7 {
Do you have a personal recommendation from anyone who is already a member?, a; j& `; @/ @$ ~, n1 z
Once you provide satisfactory answers to these questions, the network will approve or deny your- N8 H3 @( X& p4 U
application. If you get denied, just keep applying or call someone on the phone and try again. Be
8 ?) r' @5 R4 U1 lpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
' k" u1 M" I% y4 xfor the network can be helpful.: q* Y. h. }1 _! ?6 c' m
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate% r. A/ k/ b7 [! V# a5 ~
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
8 d% t, B) J+ ~owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
$ @. t6 B/ M* n5 [" Rpeople can open a lot of doors as far as networks are concerned.7 v6 Y7 ?1 Y& R! S' u
After You Join a CPA Network! R% E' r: S: s; S+ n3 I
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
# I1 l, w1 a3 w' ^, \and make an attempt to get to know them a little bit.0 e8 s: s: w" [+ ?1 [
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
4 l' u- [+ y+ l+ L: s# sweight in gold. Start feeling them out from the start and try to get to know them. Once you get/ e* k h& k1 p7 E/ s8 W0 Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
% t8 _6 i8 O8 p7 klarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
$ {9 }% Q* k% F5 g/ L, ?bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus" H! D$ p* B4 X) n v0 `$ c
email.
; S2 Y; w$ z5 F' h# MFor more helpful info about dealing with affiliate managers, check out:
) R$ M. G! X6 \/ R# G( U3 [" Lhttp://ppvplaybook.com/blog/musi ... -affiliate-manager// ?' P& h& M( n( g( d# z# O% `8 ^3 A
http://www.mrgreen.am/affiliate- ... iate-managers-want/! y( s# V* `" A4 o: C( U& @6 \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5( @0 {1 E% S2 S% H
Set Up Web Hosting
2 p' v7 `+ n. p0 ~% H3 FGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
) a5 T& v1 \4 S, S( H1 r% }about internet hosting. In general, you get what you pay for with hosting. When you use a shared
1 ]. ]1 U ] O8 o3 f9 C! u/ Yhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with' Z6 S: Z& E1 U% w/ d' S2 x( Y
whoever else is on the same server as you.+ L% T- h8 Y* R# }4 x m6 ~
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast( k/ L" ]: u& _9 o
enough that the visitor can't close the window before your pop up is even shown. You have about 3
9 c; N$ r# e- B' B. H9 i2 ^seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
: O) {" _: U. P6 QTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a# k; |$ u4 V2 I8 C3 ?2 n( i
house full of roommates (hosting customers).+ E/ g5 H2 ? y7 y) N, s) S# z. @
In shared hosting, this is like having roommates where everyone has no specific designated area inside1 K2 G u# j' t" Z8 q, D2 R; V
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
6 G2 B( E. ~. c5 {" ]0 m" l* Zfit.) K$ Q. G5 a) W" q
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than( w+ }& t F, x$ A5 O: Z
the rest of the roommates, by virtue of simply needing more space and resources to accommodate$ ^0 d1 m1 V; D7 b: B7 _
their food. Everyone else's food in the house has less space to take advantage of.$ d. Z6 [" |1 t( @' w7 d3 J6 k1 [1 a
If you have less server resources to take advantage of, your ability to serve popups will slow down. For5 a$ y, y$ ~4 U# _
any type of hosting this is a bad thing, and especially while running PPV traffic.
& ~. V2 y. P' i( X6 hIn the case of a virtual private server (VPS), everyone in the house has their own designated space
1 X+ Y4 u8 ?" U" e$ i! }$ a# qinside the fridge to put their food, and other roommates can't come into that space. The server is
( [2 ^4 W" S: Y/ ^& F8 k( A1 epartitioned, so that each customer can only use a specific amount of resources at any given time.# W1 n" d- J7 u4 J& |
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
. ]; h5 ~3 b' ^3 l: ~belong to you and no one else can use up those resources. This makes it possible to serve much more$ u7 X! O3 K" I* `
traffic, faster.
+ U' t' y0 g" ]7 x: j/ L+ p4 XAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
9 r( d1 r0 G( e1 @+ U+ i5 uAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
, Q n* A# X W$ ]here:! I9 |; ^/ b! O% D2 Y# y
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-2 T, ~4 ?7 ?2 U, r
VPS&highlight=hosting
: D7 l! k' g+ qDedicated-Hosting-vs Shared-Hosting
) @1 ?' K. _& E0 vhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-$ z) g# l- W5 e6 \( ^: w# x
Hosting...Your-thoughts B0 Q% @) ]3 a% M) m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
) ^5 H6 p9 I! q# {- g$ A. ~Hosting Providers for PPV
( e( g$ D4 ]- ]' u0 m/ O7 |- GBeyond Hosting+ X. B+ D7 `5 m3 |% P, p1 l3 f( a
http://beyondhosting.net/
2 [* _' X0 x6 L. w' WWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
1 b$ T2 A; W9 @6 Qreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
1 O4 \6 x# V8 d7 n3 T: d; Z" @direct linking with PPV. Also, these guys provide great support.
1 C4 [. O) K7 v' q/ T/ s3 gProsper202 Optimized Hosting7 d7 c" |. o+ W% C5 v* c8 V) A
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/( T4 }! i* s0 ^; o+ u& a& D( i. D' p
CPVLab Optimized Hosting- I4 E, p' r7 T' ^8 _
http://beyondhosting.net/CPVLab-Hosting/
6 X6 ]" Y0 `( o' a0 }- W. i. eDomain Names for PPV- ]0 a0 A% ?7 j! Y! m
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is Y; q% m* _) k! H' @: Z2 ]* h
where you're going to host your tracking software and your landing pages if you decide to make them.
, _' R z- p6 B9 AOftentimes people wonder if they should have a specific domain name or a generic one. One generic,& {8 ?4 k! r' y4 C( j
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
( g1 E1 o0 ]) M+ C/ [( E: o Z/ J8 ~.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
W5 |, V5 m/ u( K% ]$ ?% w# wterm or build a whole website.% Z, h( C3 H/ ^% c
After you buy hosting, a domain and get those all attached to each other, the next step is to install
7 b. j X2 g4 W: T$ t8 |9 E# {$ Ltracking software on your domain. This is really important, because it is necessary to track your
+ e- c ? F9 \% Vconversions down to keyword level so that you can optimize your campaigns. Without proper
3 H- [$ b$ L' b8 btracking, it is impossible to know what is working and what isn't.
4 p! V4 X" H8 FTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
( ~, f, d; p% j- Pis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.6 R5 ^/ S& G% I- m" R
Prosper202' o0 V) W# R8 ` {; Z \3 X! N5 D
http://prosper.tracking202.com/apps/
7 I) w: E5 L% HCPV Lab. T) ]& K" j- H1 `
http://cpvlab.com/
( }/ T* J% d, D" W SCPVLab Help Videos
9 ?( |+ f1 n" R0 }http://ppvlab.com/oweiw/oiurw/vdm.htm/ I' s, ^+ v: B2 N, S
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an$ {' ~% K& k- C8 @3 Y
industry standard.# p4 L8 W0 T! Q+ M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
7 T7 s# f7 T, Z8 }! A: C7 ?2 n5 |CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from% B Z/ V& O6 L4 s
good support if you have problems with your installation.
3 z n8 ]0 t! J- A, I- |Tracking 2020 T; C! s: B7 k) F* O0 r1 w& ]
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
$ v3 ~- K% w: ycampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user9 z0 w4 K. m( w, T% _
area.
6 J" Q" l6 b4 b% B5 l; `4 y) TIf you choose this option, keep in mind that your tracking software, one of the most important parts of
0 b6 m2 r/ M3 N# ] u! W# `% a6 ^your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2022 P" T6 @. ^. w J+ a
interface, and their hosting.
* i5 d7 O. V, j" r6 p! ?Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
( l- F7 A# {: ^& Q; u$ hand targets which you are bidding on. Leaving this up to chance in order to save money could2 R5 c" C# z/ ?: i3 G* R
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
& B, ~ [7 }, i6 }, M: [' p, owere using.- B5 q, s4 I; Q
Choose An Offer- m/ z# i" B( y8 V: i
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
5 K4 Z# M5 @5 c( C. P3 f$ RLesson on Offer Selection' j! W5 f/ ]7 V9 a2 }- k
http://www.ppvplaybook.com/forum ... on-Selecting-Offers( I3 d+ I6 c* ]0 I: O, T) S' C% p
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
- J7 K$ B8 i% R J4 zTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using& H; H" k; l: r: z i
LeadImpact as the traffic source.
4 p+ A$ a1 q: t! F; mNow the best way to learn how to put all of this together is to just get started. For some variation in
" B% f: @2 {$ h2 A, {the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked, q! J! t+ R+ ?" R4 z
campaign.7 t/ `) {. c1 c' I8 w
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first* @5 S" F9 @: z& V r! w% l+ q
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
$ Y+ [6 }. W( l0 z6 e& o* m4 J3 ^4 {that all traffic is accepted.# A- O; {! _. E0 n! s
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
4 I% c- H" Q$ H; Z0 gThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
j$ N w3 S2 R0 }3 @get creatives like banners or images specifically for the offer.
/ ?7 P- X* ?0 `: N0 G. a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
9 x: H1 e, b4 q; q0 T- OBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can$ ?: K, k5 p: A4 G8 H6 Q' j
track my keywords. Without doing this, it isn't possible to see what's converting.3 H1 L Y) }$ D) A; I
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
: ^6 O0 G" V9 ^# J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
2 M* Z4 ^9 L# z* U9 }) WIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
, n' R# I0 u- s- }bottom of the page:
" l' Y/ \$ t; j0 h" D4 xNext, I have to cut and paste this pixel into my offer at Ads4Dough.4 s0 I0 ]2 w, B
Click on the offer → pixels → Add a new pixel and this comes up:
: k9 R: U0 n- h" m& C& U# b3 sMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
# T9 s; k( S* |# q% Ofrom your software into the box that says 'Enter URL of image to load'.$ d' L+ A$ s, C+ D
Once you do this, it should look like this:
4 p3 R1 c. P; c! N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
2 f6 s) S. U+ F3 ~1 A8 Z5 nClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
, f. d% z- S/ w. n3 T( MNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either' \% W5 A. `5 n, A
Prosper or CPVLab.7 p* g4 L5 A9 o$ e: J2 n+ X
" ^( W% z0 v4 {3 B# l$ c
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