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PPV GUIDE [PPV新手入门][28页]1 W/ G( E3 m( p: g4 |1 c7 |
详细的请下载电子书！
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. K' V9 M( N& M$ FNewbie Guide
5 K m2 M# |. \/ U. o0 x8 iPPVPlaybook.com
0 ^% Y. [( e& Q8 uTracy Shaffer$ ~8 r8 H7 h) x* M
David Ford' l& i4 d) w& ?; a F w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
2 N+ X- [" P9 R! R; I) EGetting Your Mind Right to Start Affiliate Marketing
2 ]2 Y S1 u- BThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an+ r6 P6 Z7 i q
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where1 ]1 D) g8 s& E0 u
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
& [) Y/ T$ B i! e( P! |with any success, these claims are laughable and far from the truth.% R. H: ]0 s; l( d
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash; t2 L e/ S3 N+ x5 @1 M% }. y; t
flow management. The main benefits are the low barrier to entry compared to other businesses, and) a1 w7 c Q& l% s
the ability for a marketer to be a one person shop and make an incredible amount of money with low
" K6 c' ?+ P0 E/ }3 Woverhead.
, ]. o) R! k- e8 y! S& r, a KThe winners in this business are the ones with persistence when nothing works, who know there's1 G# }8 F5 c9 w: g1 |9 x5 h
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns./ a% N' Y" G9 U; R8 T( ~
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
$ x1 e. s' B/ y+ g# U( ^stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
# b$ }" G! i2 ~) I3 ]" cMost of these things happen suddenly and without warning, and they all contribute to the amazing
1 q( X3 k5 v. E5 Ylearning experience available to anyone with a few hundred bucks and the ability to open an$ L2 g/ m6 n0 `9 C4 u- \' F# i
advertising account.
# {; ?/ e5 @5 c9 q' z n" R/ rYour competitors are willing to work at this around the clock. This isn't a push button, instant business$ X$ x2 u& y2 b
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
n2 ]% n) Z; E* t- Wmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,' f# F- k* A+ W0 P9 u
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
! Z! {- U- d X+ YWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
7 [1 ]! h! D6 |9 Q# V7 Lstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get& j. c7 d5 Y `3 t7 r7 F5 c+ z2 E
started building.
1 f3 M+ |$ k X! |1 k5 N" RThings you need to get started:: r# [# M8 ]4 x K, n
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)1 ?- Y& a w0 z
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
* N! s" E; g+ x8 q. E2 [) L3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
6 z; u8 w l( `4 i- l- T4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
4 n' {% f3 `- k" l% B& yThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
4 U" b$ s9 a* v0 u" Cwith PPV.
! y4 k4 x3 U+ r" @3 W0 oBasic Getting Started Definitions N) I( F9 w9 X1 l3 e i" G
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more% L% f5 q( V. q
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main1 @; ]. |$ f* w0 J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
+ L+ J' y6 a9 W5 x2 p+ ~types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
& d& @( L( t. [( I, T4 YCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
; Y. N4 ^: z7 S) Rreceives a commission on that product. An example would be the Amazon.com Associates program,
# d- G# B* Q; u1 a1 h; EComission Junction or Clickbank.
8 v2 w/ q; e9 q& y dCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
$ n1 T6 Z/ h- G pan action like filling out a form, submitting their email address, signing up for a service or sometimes' n/ Q4 q" e# \3 s
buying a product. An example would be Ads4Dough or Neverblue.' {7 ?# ?8 t, Q8 g! L( y& q9 X1 l
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's+ x" H6 O$ R x* F; A. _( ^
account, getting the affiliate approved for offers, bumping payouts and just about everything else. Y) K& M# ]( t* u3 z) \7 E6 }. m [
related to an affiliate's account at the network. Having a good relationship with your affiliate manager3 T9 R# }6 i g6 O9 ~: T( B% P$ U- A9 V
right from the start can really help you.
! j8 M W: |) [8 |$ r- APPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
4 @; q: L% c& s& zin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
+ ?' X# W n4 s8 |view, starting anywhere from .01 or .015.
) a2 h& C" ~' U, f) m, X6 S9 F3 u9 rIn order to use this type of internet traffic, the affiliate can sign up with a number of different I7 G! [4 s, O' R$ J9 c
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
+ f6 \8 ^- p6 G* W# m/ a6 yMediaTraffic, and AdOn Network.- D5 w: Z: B$ c, i5 T/ d8 @
Don't popups get blocked by pop blocker software?
8 o6 v0 u, S; K! O) i5 `No. Popups are served in a new browser window as if the visitor had opened the new window
, F+ W/ F/ J7 s% {+ u6 zthemselves.
; }# J2 E, G' O0 Z) w. NHow many popups get served to the visitor?
# V' Q2 I3 x" ~/ PThe number of popups served varies depending on the PPV network. Some pop more frequently: V! }, v: u3 l9 f; I+ l
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by Y3 F' T; ^5 Z& v0 \
serving this kind of advertising, so they have to toe the line between keeping their software5 c( B* M, I4 a7 ?' y! p7 T: p
downloaded and still making a profit.5 Q# w6 d7 l K. W9 r
Isn't this type of software bad? Why would anyone keep it on their computer? s. T' p) Q/ B% f/ M) V! k
No, this type of software doesn't harm the user's computer.) Y+ _" P8 p( G
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
|6 E# H4 y. r4 s: F) c6 btoolbars or videos to place the software on their computer. The visitor keeps the software in place so
$ R4 {! R7 |; S3 Bthat they can continue to have access to the incentive.& J' i+ N0 w t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
, i7 @* X1 i0 ~& e* BHow to Get Accepted into a CPA Network; y1 o) u$ a s8 a) W6 N, C) k2 _
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place/ v( Q$ ?1 \# I
to start looking for networks is Offervault which lists offers and lets you compare payouts across
% D5 i& O+ H+ T8 I+ o+ _& Edifferent networks.
2 s2 T o; O8 N7 B6 c7 f" yOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
3 ]2 T( y% h' ~! Y3 {application and be as specific as possible about your promotion methods. Usually some time after
$ ^; O3 p, D* `2 c5 |/ v. Y# S2 a1 ereceiving your application, the company will call to interview you. The phone interview is a critical
* x- n5 j3 n2 ]! C% jpart of the application process, and most networks will deny your application outright if they can't get( O7 ^8 \. Z- u9 h) Y+ a
you on the phone.0 e" B+ l' J$ l! ]
Often, the person who does your phone interview will actually become your affiliate manager after
3 f; `' r! ?+ `4 z; kyou get accepted, so it's a good time to put your best food forward.1 @# r" y% I! A4 I2 H8 w' U
You might not relish at the idea of someone grilling you about your internet marketing methods over
4 A) D9 q$ _; F0 D* d! \$ ~4 @the phone, but trust me, this part is critical. Have answers in mind for the questions:
7 X1 F& [* X+ W2 I0 NWhat methods do you use to market offers?1 s7 N' h* X" l: I) G
Do you already have a website you will be using?; K9 q+ U1 ~4 \. a0 _, [) X
How much is your advertising budget?+ b* y7 Z4 g! t+ a. N5 ?
What other networks are you a member of?
# H3 `- _9 m7 j7 aWho are your affiliate managers at these networks?
( O4 t( @6 R* X( R* q6 l qDo you use social media (Facebook, twitter, etc.) to market offers?
( ?3 O$ L# F* j( WHow much traffic can you drive?' _/ n! i) A- y3 c( F" l. b' ~, G
Do you have a personal recommendation from anyone who is already a member?
4 n) ` f0 A" V- K0 }4 p& z4 cOnce you provide satisfactory answers to these questions, the network will approve or deny your2 Y3 L2 b- t2 x6 r( ?* e
application. If you get denied, just keep applying or call someone on the phone and try again. Be
; {! I1 z. i1 W8 h4 w. apersistent. Also, getting a personal recommendation from someone who is already an active affiliate9 ]5 g" t" P v) ~9 f+ y7 o
for the network can be helpful.
9 L! b9 c! @, j! Q. k+ I$ V6 g" n- E ~To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate5 v' s5 I7 x8 A9 V; U
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
7 s( s# r" ?' x2 E: Q; gowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
5 r! @, x" B$ h# `3 wpeople can open a lot of doors as far as networks are concerned.) h% A1 k& i- V! g4 o: H9 W
After You Join a CPA Network
& H3 c' Q7 ~ Z2 k# E, [' cOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
6 X1 i& f# w& t; x7 Fand make an attempt to get to know them a little bit.! D1 F$ @/ V( K! b: w
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their [/ l% u' A* d# w! k* A
weight in gold. Start feeling them out from the start and try to get to know them. Once you get' s Y) L# s1 B' b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
7 e4 b* S* o* ^0 J4 Klarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
. x) W, V; \0 G3 Ebumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
# o' s2 l) g }: k wemail.
9 n0 |* C/ k' xFor more helpful info about dealing with affiliate managers, check out:
1 P- i1 U9 P$ ohttp://ppvplaybook.com/blog/musi ... -affiliate-manager/4 J( T2 y2 M5 X% f5 x) a! \, i8 ]
http://www.mrgreen.am/affiliate- ... iate-managers-want/
4 W3 Y, m. H/ U0 [- |& \( n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5" ?- W* }$ K: _9 Q1 f& ^
Set Up Web Hosting
; K, J! @. Y) g$ MGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said! p7 |: h% X O4 }& Q
about internet hosting. In general, you get what you pay for with hosting. When you use a shared& _0 R7 N1 k1 k+ i9 q
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with8 O: b# l' t* ^. A& _' m4 w$ H
whoever else is on the same server as you./ j: R) w" U. e( ]% [/ i
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
. f: a* l; g, M9 v' ]! u2 n9 oenough that the visitor can't close the window before your pop up is even shown. You have about 3- N6 B% N; ]6 O5 P6 U+ T0 |1 X
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.2 h' k- y4 f. \; F# P
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
6 I; A* D* ^$ ^6 J2 |# T$ n/ ]! thouse full of roommates (hosting customers).0 `! o1 ~% z+ o% d
In shared hosting, this is like having roommates where everyone has no specific designated area inside
& Z- y, m. A1 C' D* E4 Fthe fridge where they are supposed to put their food. Everyone just jams their food in however it will7 ^+ H- u7 O2 L; T- }* T
fit." q- Y$ a! A) C7 \4 z
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
* A7 u& o. m/ P9 _+ z, Qthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
4 q/ ~* U7 J% D- V$ Z) utheir food. Everyone else's food in the house has less space to take advantage of.& Y. c6 T$ R* [! p: N# E
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
8 O* ]0 O; C: n8 x i3 Aany type of hosting this is a bad thing, and especially while running PPV traffic.
* b; X- a( y% [4 ?In the case of a virtual private server (VPS), everyone in the house has their own designated space9 H& g( ~& b+ u
inside the fridge to put their food, and other roommates can't come into that space. The server is8 H" C9 l/ ~8 `. D3 n
partitioned, so that each customer can only use a specific amount of resources at any given time.
! |( i1 C2 J3 r4 p4 t5 vA dedicated server would be like having the whole fridge to yourself. All of the server's resources f1 F6 P% c. i, `0 K
belong to you and no one else can use up those resources. This makes it possible to serve much more. ^$ g7 e# C$ c& F
traffic, faster.3 t( O" x3 J+ v% @/ p. c) k, ?* w4 z
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.! k% {3 Y2 x% m* l) y* }
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
4 [' j# {4 j+ o* ahere:
4 G; P) |1 _! fhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-6 b2 F$ Q# g- i4 u
VPS&highlight=hosting S4 a2 Z1 M9 N/ G. n' _0 _' _ z
Dedicated-Hosting-vs Shared-Hosting
! i. W% v/ Y* j. _8 H6 \$ Bhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-9 h$ u- `1 B9 y
Hosting...Your-thoughts
) R, e/ U- b$ z3 M3 Y* g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
$ H, B$ ~% M; ZHosting Providers for PPV$ C& m: T. ^: T1 W$ p
Beyond Hosting
& x; g& I9 f4 p! G" N, f6 y+ X P( n$ xhttp://beyondhosting.net/ M, {( \5 |+ n$ \5 ?0 h
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment: j- [( x1 ]# y2 w2 g) L' c
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
: m* Q# R- i( s6 `direct linking with PPV. Also, these guys provide great support.6 r9 C2 w; R4 I+ u1 k( @4 l1 l9 x
Prosper202 Optimized Hosting
a C; ?: z' z( m3 ~2 m2 ihttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
) J4 o) i8 \7 L) `' b- K4 yCPVLab Optimized Hosting
/ f5 \& e, B5 \# [3 A6 p; W% Lhttp://beyondhosting.net/CPVLab-Hosting/4 }+ Z) \ z0 }! A' i
Domain Names for PPV6 c3 W- v% A. Z9 l; X% v# z" g/ \
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is. f3 C* H- I8 ^7 ~; j
where you're going to host your tracking software and your landing pages if you decide to make them.) d. f2 r+ r7 Y7 W4 R. i) `
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
; h7 v4 L$ k) X0 f1 qbland one is fine to start with, to host both your landing pages and tracking software. The .com,6 {7 N- o1 o2 E2 y' h
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a3 ]# n& a+ } N
term or build a whole website.
|) ]# j9 N2 x G. l2 X) JAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
`* H. a8 G1 h. @7 Z# Btracking software on your domain. This is really important, because it is necessary to track your
( k+ m9 Y+ ^% V1 Wconversions down to keyword level so that you can optimize your campaigns. Without proper1 O: z) l; R- G. ?
tracking, it is impossible to know what is working and what isn't.) m6 @+ ]1 A; C8 a
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
# j0 N! _" l- K% Ois beyond the scope of the guide, but both are pretty user friendly and have getting started guides.: o: D; ~/ Q9 _' V( I6 I
Prosper202 P K% c! C7 K0 ?
http://prosper.tracking202.com/apps/
3 @3 v" @ Z# {4 _CPV Lab% ^- `* `: V2 ]5 c4 X
http://cpvlab.com/
# T' {$ u0 J$ N) {CPVLab Help Videos
. o8 E( \' S8 |8 n% \# E% bhttp://ppvlab.com/oweiw/oiurw/vdm.htm. i! @) K$ ^' _4 L9 ~. L
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an- r v0 S- G$ k( G# c
industry standard.
, w, b+ q( N2 A9 T5 B2 E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
7 t& P8 M6 J$ X# wCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
' s1 q+ p/ `3 e6 |% |# n, `6 Ogood support if you have problems with your installation." |) J/ y# s) e1 [
Tracking 202
/ N O" p% S. z# f' J& x7 T4 qTracking 202 is the hosted version of Prosper202. You can create a free account and then build your, `% K Q8 E% Z$ ]% {* c
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
% F3 _/ C( n6 z) q2 L( |area.
% D# O2 {! \, }, V1 c- n0 pIf you choose this option, keep in mind that your tracking software, one of the most important parts of
1 s8 R' B& w. R, lyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
5 Q+ b$ t, s5 M! d) w7 Ainterface, and their hosting.
" w- z7 q$ [( p0 w$ ?Also, your tracking software reveals the most critical part of your campaigns- the converting keywords# b6 h8 p& P% m! p6 x' M2 m
and targets which you are bidding on. Leaving this up to chance in order to save money could( ]) B# p+ f& o# `6 G7 L
potentially leave you open to huge risk if someone else caught on to what offer and keywords you! G, n- `" Q- Z8 ]* D; j- F
were using., ~! S. t; o. K3 C; ?
Choose An Offer
- g5 M0 n8 f, I, p: l8 F' VNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.1 O% b9 w2 j5 D: `4 l
Lesson on Offer Selection+ r1 y8 O6 M8 s3 V
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
* Q1 l( ]6 d# WIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so., s2 ?5 ?, l& k! ^' H) m" R5 a
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
+ [/ O0 V, ^! s BLeadImpact as the traffic source.
3 i6 o: A9 K3 ~( O' ?Now the best way to learn how to put all of this together is to just get started. For some variation in
* z& Y% P3 [1 Qthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
! v" |* F: E' [: o' ~campaign.
6 q) Y6 g' X* s; K, R. ~7 AWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first! V4 e" O+ q6 `
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
8 [: f1 T& r5 g+ u2 T! \6 w3 Q0 R7 mthat all traffic is accepted.( l$ Y. V( A5 [* `
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.) u u3 h5 `4 A* d( V5 P& V
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can! }6 J4 t4 c3 }1 p' N( U
get creatives like banners or images specifically for the offer., [, @- ^3 o# X2 d& v" P0 l" f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
% {, J& N- }/ e- LBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
T" g" }2 l3 ^3 ]* O: {& W! qtrack my keywords. Without doing this, it isn't possible to see what's converting./ R; R I7 @( x' x, ^8 a& x) p/ O
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
/ ]" g; Z3 ^8 j* P7 T& c% n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9' Y: x v1 ~9 \
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the/ p/ w, t) V2 j1 n& E
bottom of the page:
5 F! p7 w3 V3 K* \' u0 WNext, I have to cut and paste this pixel into my offer at Ads4Dough. n7 K" O: \4 y+ M# D, G4 L
Click on the offer → pixels → Add a new pixel and this comes up:
& B8 ]. p* g' Q) w# U& hMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL( r% p. g+ J1 I. H& r; v2 N
from your software into the box that says 'Enter URL of image to load'.9 _( O: a' ^ d8 c5 N! J% V! }
Once you do this, it should look like this:
$ V2 t, x3 x0 `6 }; b ^' T+ S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
9 C* j+ s5 K. @- u$ T6 U# f+ NClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
3 }" w' r4 m5 @: {* U' RNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either& n' ]5 j& w" N
Prosper or CPVLab.- R2 Y7 ~+ n& ^& @2 g6 U5 d. B
& O4 b6 t$ _( x3 Z0 J' ]
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发表于 2012-12-27 18:47:17
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