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PPV GUIDE [PPV新手入门][28页]
( x3 n; u: G& z. j( b; O- X$ `详细的请下载电子书！7 s* i! x) V9 _# E- |
a2 y' @ A4 J Q5 l/ ~
9 z6 q' t8 C( a
Newbie Guide3 v( [( T: B7 G% e! G' b
PPVPlaybook.com
/ P w5 G* u/ {6 u" WTracy Shaffer
* E+ E. N# S$ P- x' q- x; SDavid Ford
$ u* P/ S3 e3 `% L1 u2 w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1* ]/ d, |# p( W6 d) u
Getting Your Mind Right to Start Affiliate Marketing5 \& f0 Y" d* N$ n. y' M( y1 ~
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
: }1 {4 R/ V6 e% M& vever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
3 Y1 d3 B# h# t( G9 _' I' ~you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
" K# w$ S" r8 H$ k$ H0 j. Awith any success, these claims are laughable and far from the truth.
+ L9 w* E; p6 n% A6 p7 a0 T* qAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
% ~& h& M5 c. \9 t2 @- A7 c7 @" Jflow management. The main benefits are the low barrier to entry compared to other businesses, and. t: A3 `, ?- n* e* Q$ O7 R
the ability for a marketer to be a one person shop and make an incredible amount of money with low
" m/ V. U* s4 e/ {overhead.. V/ g/ q7 E3 ]0 k1 |
The winners in this business are the ones with persistence when nothing works, who know there's
M' R5 i# Y+ @ G9 kplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
7 u2 f) ^9 X8 q, O) OThe cold hard reality is this: virtually everything in the space is changeable, what worked today can A! a2 e, i4 m+ C
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
/ j2 Y5 Q5 {* Y1 \Most of these things happen suddenly and without warning, and they all contribute to the amazing
! E' q) `2 k* hlearning experience available to anyone with a few hundred bucks and the ability to open an
1 R6 m, z8 g2 j6 Qadvertising account.& v7 {; i( d% n3 F
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
* |: |3 i: s! T# X3 U U" A0 g3 V3 gwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet, F6 T6 m/ a9 {* a* y: z
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,+ \7 R: U% l) T
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.6 |& t! k. \3 r- D
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you1 x7 x: S& s" H0 I! U2 O
started building PPV campaigns right away from start to finish. With that said, time to jump in and get' i$ K/ j& Z7 G' v1 f
started building.
" Q- a/ J( m8 H! @+ O$ mThings you need to get started:
0 q8 u) j& c S, E1 U, ^1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
; x- m3 s% @% t2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue); L& h" \, \0 ~: |8 u
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic), T; d* ?/ r; ]+ C! S, ?: p/ ?
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)0 r4 u- U/ o/ Q8 C4 d: G
This guide describes from start to finish, how to get started in affiliate marketing by running traffic7 U; W: v2 L" t) I/ N
with PPV.' }. t7 z1 M( l- }7 w
Basic Getting Started Definitions
% n7 n" g! F% F/ u- oAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more+ y+ _( ^! X s7 Q2 g4 C
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
P" A# O& k7 w' B) e1 K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
- N( F7 |# C" E0 ]: @+ _/ R( K+ b/ Q( \types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
* |) S, Q4 x+ L2 J2 eCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
4 |% O& s J. u- F/ nreceives a commission on that product. An example would be the Amazon.com Associates program,, N0 b2 @! x' w( h
Comission Junction or Clickbank.
% V$ @" M% U' D$ c, ]Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes/ l* G" y& `9 Y8 |" t. F$ H% J) k
an action like filling out a form, submitting their email address, signing up for a service or sometimes
- S$ R5 Q# o8 c' Cbuying a product. An example would be Ads4Dough or Neverblue.8 y9 o6 z" G4 ]: v9 }" ?
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
* w! D6 W/ a+ G: D% _% o, Maccount, getting the affiliate approved for offers, bumping payouts and just about everything else
3 w1 M! q! [$ `! Arelated to an affiliate's account at the network. Having a good relationship with your affiliate manager0 ~: [( K1 B) k! |' Z E
right from the start can really help you.7 G5 s1 o6 c6 H" u ?/ d
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
. c# H6 Q) @( r# |, Y: _in pop-up form through downloadable software on the visitor's computer. The advertiser pays per1 l! \$ m. g0 n0 J7 T8 k$ `
view, starting anywhere from .01 or .015.
/ l( v! L- s5 f" ?9 k& \, a3 m: z. gIn order to use this type of internet traffic, the affiliate can sign up with a number of different" f2 O$ M" P+ I2 ]% f
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,. y& p2 z8 @0 T, A9 t
MediaTraffic, and AdOn Network.
- d7 C, \* ]! b) G cDon't popups get blocked by pop blocker software?" `6 @! B) G. K+ B: I3 o, f
No. Popups are served in a new browser window as if the visitor had opened the new window
8 i3 [1 g. X9 K# b; S' c) H* tthemselves.
* P: b; q3 Y/ V$ v& XHow many popups get served to the visitor?
& ~ S) W. w9 E' AThe number of popups served varies depending on the PPV network. Some pop more frequently6 a3 \$ }/ W4 ^ L
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
( I G6 r" K9 S# C$ Bserving this kind of advertising, so they have to toe the line between keeping their software0 ^0 Y0 v; C6 ~9 a" w6 s- e
downloaded and still making a profit.- O" `9 r) M3 I% ]) [, X
Isn't this type of software bad? Why would anyone keep it on their computer?7 u" W8 }1 g% d7 q$ T8 R* [
No, this type of software doesn't harm the user's computer." |$ R: ^ I4 `- x( r
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,+ r1 Y, Z- Y" Z, R* T
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
$ H( v9 }2 J/ [" Q1 s5 J. tthat they can continue to have access to the incentive.( `# X/ i, W$ {# P. B M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3! n7 }" ^1 x5 x
How to Get Accepted into a CPA Network" N- j( `" Q" H1 U/ s
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place' V5 P2 w0 I: H7 b, ]" j
to start looking for networks is Offervault which lists offers and lets you compare payouts across$ h( a8 }4 N8 C$ O
different networks.
$ A* _: Y. o4 q$ C4 P9 T; tOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)7 F; S( j5 z8 P
application and be as specific as possible about your promotion methods. Usually some time after9 R( M5 w+ |5 P) r
receiving your application, the company will call to interview you. The phone interview is a critical
: Q* G2 \; X4 ]/ npart of the application process, and most networks will deny your application outright if they can't get# Y/ \% w# k. v E+ ]6 z
you on the phone.
& U7 c2 j5 c2 L( R& x/ YOften, the person who does your phone interview will actually become your affiliate manager after
6 r% b" Z& j. ]. Syou get accepted, so it's a good time to put your best food forward.
2 t K R9 M& f# eYou might not relish at the idea of someone grilling you about your internet marketing methods over
/ y4 b0 ^/ F; E2 {$ ` v- w$ xthe phone, but trust me, this part is critical. Have answers in mind for the questions:
3 ~ v9 f! x: QWhat methods do you use to market offers?6 B! \: c' `6 u% o5 n. B3 h5 l* u
Do you already have a website you will be using?
G: i e- I" m1 qHow much is your advertising budget?+ ^* L1 l' t: I C
What other networks are you a member of?0 ?% w' X7 N8 A! ~$ }
Who are your affiliate managers at these networks?7 k! }% C; Q+ {2 E
Do you use social media (Facebook, twitter, etc.) to market offers?* B( a" l, v& x0 ^
How much traffic can you drive?
0 Q6 H0 b0 j0 k+ b3 ODo you have a personal recommendation from anyone who is already a member?: f0 T/ m# o; Q& j6 P
Once you provide satisfactory answers to these questions, the network will approve or deny your9 {/ E$ i$ P6 ^% j* S) m
application. If you get denied, just keep applying or call someone on the phone and try again. Be9 ?* }5 \ W/ M3 x. |
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
# Q1 l# G& C/ l0 |+ h. [0 r& `for the network can be helpful.4 r: J" P/ y* c; w. I
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
" }( H v: V; Q: eSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
( w- [8 M7 }% |1 }0 O% Bowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
; X7 Y' r+ t* Z5 v. kpeople can open a lot of doors as far as networks are concerned.. L/ x- D N# A" f. K' X+ L+ I, N' G
After You Join a CPA Network* T" T# p6 y4 \8 E4 A9 }! T
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager; R4 T1 S( x; N0 g5 \
and make an attempt to get to know them a little bit.
: L" E3 m6 |" @0 ]0 `Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their* H9 C) x+ _7 }
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
7 @% Y+ s' U) w# Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4# o0 j, {" l. j1 S) D
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout1 k; v' s5 {2 z u
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus- w( I1 ~9 Y# D
email.
: k; H! U( V2 bFor more helpful info about dealing with affiliate managers, check out:
( J: B9 T; s* u5 p8 Hhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/* x& T% \! j6 \8 W0 }
http://www.mrgreen.am/affiliate- ... iate-managers-want/
1 e3 \/ U5 d) y! n c$ ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
; Y! d" H" [# a* Y# NSet Up Web Hosting7 k! a3 {' ]! E# [0 F* W; T. E8 X
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
' ^ {5 U7 h3 L- w+ Labout internet hosting. In general, you get what you pay for with hosting. When you use a shared8 {) s8 f# t8 y' e) C
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
7 `# I5 `6 c0 w4 k) |1 o! _whoever else is on the same server as you.
, I6 ~/ E7 ^, f( p2 I( Q/ `Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
- V( a% j1 z: }enough that the visitor can't close the window before your pop up is even shown. You have about 3/ n7 W4 c8 e; i9 \
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.; t1 C# p& o, Y9 M$ c
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a7 q% N; x Y- z6 E
house full of roommates (hosting customers).
( j8 a0 R8 `* u- O9 Q! CIn shared hosting, this is like having roommates where everyone has no specific designated area inside" ~# N5 s% Q- c* x/ ]/ [7 N4 i R" q
the fridge where they are supposed to put their food. Everyone just jams their food in however it will2 S. t) |$ V' [- p
fit.
6 T: m7 n0 c5 |3 M! j* qSay your roommate brings home a large turkey. They will then take up more of the refrigerator than) i) g; G) S e4 \0 h
the rest of the roommates, by virtue of simply needing more space and resources to accommodate9 i. f, w9 z" `5 C J. y% V
their food. Everyone else's food in the house has less space to take advantage of.
W9 P- b0 |: QIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
: `' I9 [4 e1 C) Fany type of hosting this is a bad thing, and especially while running PPV traffic.
$ r4 E) X4 n8 p7 ~In the case of a virtual private server (VPS), everyone in the house has their own designated space
9 E% }8 ~! J1 b7 M( I V8 G+ c" K/ z2 Qinside the fridge to put their food, and other roommates can't come into that space. The server is
. @1 {# n3 k( n/ B; n- F& e: t. ^5 Zpartitioned, so that each customer can only use a specific amount of resources at any given time.
# |" G _( x$ w" {* N, c" ~# \A dedicated server would be like having the whole fridge to yourself. All of the server's resources: W( u6 A: \( h8 D# B
belong to you and no one else can use up those resources. This makes it possible to serve much more
. _) n' R- Z) V: S! M7 C) w& mtraffic, faster.
4 X' ]/ l+ Z# TAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
3 X$ V( n" O9 O {- hAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is6 I2 H5 j* K; r: t7 |
here:
3 V$ f/ M1 B7 q6 S9 Zhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
2 _/ k0 K0 Z$ W/ L$ u( H8 g$ _VPS&highlight=hosting
4 o7 i0 C" D/ h+ A8 {7 o0 KDedicated-Hosting-vs Shared-Hosting7 w3 b8 z, Z1 I. b, t2 K
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-+ n: E9 o/ Z" _6 b0 i6 _& x
Hosting...Your-thoughts
7 k/ K4 O D0 W( Y; c; ?" ]/ e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6, [5 Q) g. a- l; N; _
Hosting Providers for PPV+ k2 \3 V; m! T! f$ Y3 k
Beyond Hosting' F! B" v& u. U" a
http://beyondhosting.net/
8 Q% W* c6 a' P5 e& fWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment6 m0 F+ H8 H5 u
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
0 Q! v2 a5 H9 p& B: ?7 |direct linking with PPV. Also, these guys provide great support.
( J, i2 W1 K) e* G% U, t/ dProsper202 Optimized Hosting! q/ e# B, e( ?( V3 m5 V. d2 n
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/# H, o8 ?+ ~ u- R2 O; w
CPVLab Optimized Hosting% @+ |$ X. d- U' }
http://beyondhosting.net/CPVLab-Hosting/
% m* H/ k- z% _0 o; J+ ?Domain Names for PPV E, G) w' F/ I9 s7 J) \
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
* V ?) ~) n0 A3 M/ Z: x0 ~where you're going to host your tracking software and your landing pages if you decide to make them.9 J& v% [6 o+ J6 S& Z( ^* k
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,3 h$ y/ D, q% ~* w6 V2 I. _# H
bland one is fine to start with, to host both your landing pages and tracking software. The .com,: a9 i/ w* u8 E. b5 g/ s
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a R* D& w1 Y% G1 E: @
term or build a whole website.
5 D6 b* `. N+ B0 H H7 FAfter you buy hosting, a domain and get those all attached to each other, the next step is to install1 q( p8 \& p. V. [: C# ?! ]
tracking software on your domain. This is really important, because it is necessary to track your: z8 k {& g0 H3 w
conversions down to keyword level so that you can optimize your campaigns. Without proper3 A B& e5 U% c7 Q. G7 q+ f3 a
tracking, it is impossible to know what is working and what isn't.
; \1 F0 F( j) n" o4 rTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
- n3 s: ^3 j, r7 u) R3 K4 Wis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.' u& M! p; K' b5 q3 p9 s/ [
Prosper202$ {( _! G3 V, p) t7 W8 |
http://prosper.tracking202.com/apps/
# s0 Z6 w; d H" s% m. E, xCPV Lab
) R: [* b4 g7 k& S$ v- jhttp://cpvlab.com/
/ a# ]' m% W7 Q9 cCPVLab Help Videos
3 \5 m/ q, Z' e- y5 a1 y5 x9 U/ Ohttp://ppvlab.com/oweiw/oiurw/vdm.htm
3 X4 r8 ]: r6 A* x( z* a# ~* ~As far as which tracking software to choose, Prosper202 is open source, free and pretty much an/ b; a- _9 A6 o# Q7 a! x2 l4 I
industry standard.; v" w0 I& q) h6 w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
, b* k+ M% r6 A* M# X6 F9 w9 Z+ oCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
5 K) v+ R; j% u6 k( E( Cgood support if you have problems with your installation.
0 {8 |2 M3 r2 Q N$ ^" TTracking 2029 C5 K2 {: n. a1 o
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your/ y2 ]% ~% o! ]' @& \0 b2 c+ m5 _4 _
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
$ A8 I# Z4 C$ Q. w9 _area./ k$ |$ Y; u3 C0 z
If you choose this option, keep in mind that your tracking software, one of the most important parts of
1 n. Y. Y/ P. O: xyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
/ J+ h+ ` H) W, @interface, and their hosting.
3 l; ` C; S8 I6 O xAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords( p. G; {0 E I
and targets which you are bidding on. Leaving this up to chance in order to save money could) l# |: h0 o! `5 H3 e) l2 n0 l
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
0 t# T$ q3 Q9 Z3 j) i% Wwere using.
0 K4 q4 X9 O" x, |! `3 ~Choose An Offer: X) U- ~. h- G, B
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.0 o% {% }8 o+ ]. @
Lesson on Offer Selection
3 F6 j6 L: v0 {http://www.ppvplaybook.com/forum ... on-Selecting-Offers3 P( ~ I5 Q2 r- z- W7 m; _
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.1 R; W1 N, C, F8 X1 @' O
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
2 N# B( d/ i+ T7 T/ j# w8 cLeadImpact as the traffic source.% `! V: C: T( n
Now the best way to learn how to put all of this together is to just get started. For some variation in& J0 E& _4 T0 P$ N
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked1 E/ g/ Y" S4 D( v$ g
campaign.' }0 x+ M- q0 g: J$ e
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
/ X3 J% `5 ^" L) \page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
3 I: ~) x) N! sthat all traffic is accepted.
* E$ j4 x O, Q% J0 V2 R W2 }" J) dFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.: ^3 B. ]" D5 n) e
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can( c" F. {: S0 J: t ?, ~ ^
get creatives like banners or images specifically for the offer./ u/ S0 [' J0 A* T# t; E) A( c) k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
3 Z+ d% {" d3 k4 SBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can, w9 K3 j% _% a5 x) v9 o3 l
track my keywords. Without doing this, it isn't possible to see what's converting.
* p' H. w- [0 v U! t/ B7 S! i2 PIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
. X5 S( U* n, D+ _ n% }4 e6 H% l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9, G2 |& c3 p- g
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the/ B! ~! s* x1 E
bottom of the page:
9 j5 Q/ S, N# B$ Y* R, xNext, I have to cut and paste this pixel into my offer at Ads4Dough.1 U/ n G! m# ?: J
Click on the offer → pixels → Add a new pixel and this comes up:
: W7 e3 _! s4 s& G4 jMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL- z7 `, F4 G Z$ C" ?6 U/ N* z
from your software into the box that says 'Enter URL of image to load'.$ M1 c* F2 _9 l V) j$ ~
Once you do this, it should look like this:8 G5 f. g& M/ [5 B4 \1 V) d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
% M6 S7 N2 H0 F6 B0 C, }Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
0 ]3 c' H$ W0 H4 uNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
2 C- r' S) A$ R& PProsper or CPVLab." ~, U6 O R1 O! w
) ?0 h& j C1 J/ U |
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