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PPV GUIDE [PPV新手入门][28页]* E2 ]6 L) l' I1 ~ v& y8 R7 r
详细的请下载电子书！# l" I F3 H1 C! D( ^0 u) E
% l c; z# `, h
' Z$ K5 w i) N7 Z
Newbie Guide+ x0 o; |8 [: K: b0 h
PPVPlaybook.com) |8 V: B1 Y# K% ?
Tracy Shaffer9 r9 o9 f* L8 ` b
David Ford
7 t4 r! O; w. R$ E3 c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10 w v1 ]6 w+ q+ ?! v* T
Getting Your Mind Right to Start Affiliate Marketing. i4 Z) n5 Y& [! O
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an% R' V2 e/ T" R; M
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
: X9 y6 \& H! B8 `9 E1 m0 T1 Y/ Ryou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
3 I3 I: m3 L) Nwith any success, these claims are laughable and far from the truth.* ]9 K& b) e- \9 n
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
) {( Y* z% T: p& H. t9 Lflow management. The main benefits are the low barrier to entry compared to other businesses, and
2 e! W6 D- T0 C: c. S8 {the ability for a marketer to be a one person shop and make an incredible amount of money with low% H& K+ y" f4 M8 V; ~
overhead.; F, D S( k& h7 f. K
The winners in this business are the ones with persistence when nothing works, who know there's
/ O- M8 o ?+ l* T+ Tplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.+ J5 |6 }% Q. W$ F5 i" h1 z! s. a; _
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
* V! N. q/ m- G0 hstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.! C" A4 `; G5 x5 c
Most of these things happen suddenly and without warning, and they all contribute to the amazing/ Y( s! \ c- m3 |7 ?- D
learning experience available to anyone with a few hundred bucks and the ability to open an
+ @) s4 B L/ badvertising account.7 `9 T0 X" @0 R' {
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
& E# c( L* ~, p6 ewhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
: h4 { F8 E+ _7 n' ^4 \. gmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,# B9 l! r% B) O4 o$ M. ~% J( l9 Y
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
2 K7 o4 e! t- NWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you0 K( u1 ~2 v: i- D
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
- b. ?5 ]0 N- ]; l1 _" |started building.
; G; A" y+ S; C; @Things you need to get started:% D6 \, J d; K4 n# C
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator): Q! q! w. v0 B) W
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
) ]! {3 @& v' u. e6 M1 |" |, y3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)( k; t' P' j$ g
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)4 `: w3 Y9 M- w' ~' L1 k7 T+ c! o
This guide describes from start to finish, how to get started in affiliate marketing by running traffic2 D* P& o) t! g0 p
with PPV.0 j" ? H* D. Z) \5 a9 j8 p' F
Basic Getting Started Definitions; _4 ~3 Y# ?$ Y& S& ~
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
% z0 M% b) Z9 D( r7 S% _0 G$ \affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main! L9 z: [, O e- L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2: Z: I+ \3 X' J# S
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).0 G" o4 r# X% U) D i
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
8 m. L" U+ T1 g" h" H8 N; ireceives a commission on that product. An example would be the Amazon.com Associates program,3 A, ^- P$ M2 a% S1 o
Comission Junction or Clickbank.0 S! k% N* p; u* v" g9 c: @3 Q
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
% s6 t# ~( C3 A r2 O% k5 L/ Qan action like filling out a form, submitting their email address, signing up for a service or sometimes
+ Y( [ Z7 U. Pbuying a product. An example would be Ads4Dough or Neverblue.' c3 y. x7 a+ i/ v' M; s
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
6 q o. P5 e2 X% S7 T- ~account, getting the affiliate approved for offers, bumping payouts and just about everything else
) e: G/ o. \ q% Vrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager1 ?+ Q" V( p+ Z5 V' k( B
right from the start can really help you.
9 N7 M2 D; c8 z6 o! b$ F/ t/ V/ f3 R0 LPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served+ u4 A9 o1 p7 X; @
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per8 C8 r5 t4 ~5 p' R1 Y% z( o! U
view, starting anywhere from .01 or .015.3 p4 h3 P+ p2 H# x7 F
In order to use this type of internet traffic, the affiliate can sign up with a number of different, ]% a- u3 f. z
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
. `, Y( b6 t2 v; N) {! oMediaTraffic, and AdOn Network.9 n7 C+ b/ \1 z& |
Don't popups get blocked by pop blocker software?
0 f9 a. |. S+ u' ANo. Popups are served in a new browser window as if the visitor had opened the new window+ ^) e% a; G; u1 R
themselves.
2 Y {, ^& \' X u4 d& t+ k1 RHow many popups get served to the visitor?
) p. Y" Y4 p8 q9 TThe number of popups served varies depending on the PPV network. Some pop more frequently- s9 }8 |7 K( t+ E$ @
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by% i, I& i. A: O% Z
serving this kind of advertising, so they have to toe the line between keeping their software
$ A# T$ d; X/ u. vdownloaded and still making a profit.
) x- m& J L7 {8 q: fIsn't this type of software bad? Why would anyone keep it on their computer?
! X D8 E% [- V8 }& O. \3 yNo, this type of software doesn't harm the user's computer.
8 @8 W) i. s1 O3 A8 ?Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,' }. B9 i, u+ D0 Y% B0 a7 M
toolbars or videos to place the software on their computer. The visitor keeps the software in place so8 h1 {+ l7 S8 Q0 Q1 a# E# S I
that they can continue to have access to the incentive.6 l# h2 c3 q+ Y- N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
, Z$ X0 k2 S9 K gHow to Get Accepted into a CPA Network2 t9 s6 ]1 O3 _
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
, C) R" U5 [ A# ito start looking for networks is Offervault which lists offers and lets you compare payouts across
% _. B I' ~, g/ e0 Z6 G/ Sdifferent networks.- @5 s2 D6 Q$ J9 v- W) y
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
" d4 K5 R$ R3 ?7 a8 C/ P( k% Gapplication and be as specific as possible about your promotion methods. Usually some time after6 v" F6 N+ ^* D2 l0 T1 o
receiving your application, the company will call to interview you. The phone interview is a critical2 O; [' d! K q
part of the application process, and most networks will deny your application outright if they can't get8 L4 c, I$ Y' r
you on the phone.
5 ~( q3 Z, P7 ?" w0 jOften, the person who does your phone interview will actually become your affiliate manager after
1 @, m) J6 g" ^" b9 e7 G* l, ayou get accepted, so it's a good time to put your best food forward.3 t, D4 F( C3 F4 I9 k7 H! h: ], g( S
You might not relish at the idea of someone grilling you about your internet marketing methods over
% e0 r' Y/ U& u3 k* tthe phone, but trust me, this part is critical. Have answers in mind for the questions:
* w5 l' \1 P4 H3 ^5 i3 O( u3 yWhat methods do you use to market offers?/ `: T7 U* i* j9 K
Do you already have a website you will be using?
! M: y2 T. e. y& G$ WHow much is your advertising budget?
J6 |) \! a' V9 ?3 L% [What other networks are you a member of?5 e" y! B, l) K
Who are your affiliate managers at these networks?
6 }& U: q/ z1 A/ n8 n/ U+ yDo you use social media (Facebook, twitter, etc.) to market offers?
+ a3 T" b* v' O( S. k0 EHow much traffic can you drive?* ^' j+ `. |; s. y; c# X
Do you have a personal recommendation from anyone who is already a member?
* W: \5 _$ I) d9 h0 @8 WOnce you provide satisfactory answers to these questions, the network will approve or deny your
* X$ P3 L2 s6 P4 @" d- eapplication. If you get denied, just keep applying or call someone on the phone and try again. Be" P4 _4 p, ]5 @0 w
persistent. Also, getting a personal recommendation from someone who is already an active affiliate# m2 B& I( O8 ?3 F% R% z9 ?
for the network can be helpful.' o5 h: x; J. a o- R
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate! T( V; L: q9 f3 I, a3 W
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
9 C3 z5 k6 g! towners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
* C! h- X5 D4 K' Tpeople can open a lot of doors as far as networks are concerned.
0 b( Q0 C' N7 _' l) dAfter You Join a CPA Network
6 d. Y1 f# ?4 l, ~, yOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager/ t5 B# I& U% Q
and make an attempt to get to know them a little bit. h. b/ ]( ?4 z5 d& x) z
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
8 L g" F3 J9 t- M wweight in gold. Start feeling them out from the start and try to get to know them. Once you get2 H0 j, F Y1 X) c% V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 40 q Y, p1 N1 n) |8 g1 O4 ]! C0 T
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout) d$ Y1 \- I; H# f0 o
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus9 H! b+ z" Z. U& d: ^* x
email.
" }8 Y8 ?) E/ k7 R% zFor more helpful info about dealing with affiliate managers, check out:! H) x: U5 ~4 P, i& q. V" A
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
" l$ w9 o5 W3 X, `& K: t' i+ Dhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
5 M- q. X2 M6 _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
Q9 j( u# @7 s# dSet Up Web Hosting
7 |8 P" x# |% H% O! }/ g$ ]* R3 UGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
$ M: U3 [5 o! A! }about internet hosting. In general, you get what you pay for with hosting. When you use a shared
7 M9 l$ @/ q+ F$ n3 D; hhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
C& I$ v8 E& h* rwhoever else is on the same server as you.7 t W/ d y. |- Y' I( [6 E; G
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast5 Q& L: I# d0 t/ C' M. |
enough that the visitor can't close the window before your pop up is even shown. You have about 3
) V9 g; \& k$ r Jseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
, ]+ P5 Q" w; q+ h0 zTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a6 O7 ?3 B0 ~, D$ W, l- p
house full of roommates (hosting customers).
1 h; ?& \5 x. S& H- _In shared hosting, this is like having roommates where everyone has no specific designated area inside
4 c9 [( r- f* b3 Q" @# qthe fridge where they are supposed to put their food. Everyone just jams their food in however it will* J! |" z! O, s* D3 A
fit.
' v# I3 m8 B7 G' _3 Z; tSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
3 D5 I9 F4 Z" Q" A5 `6 Bthe rest of the roommates, by virtue of simply needing more space and resources to accommodate+ W: Y0 @+ o& V- V* L) [
their food. Everyone else's food in the house has less space to take advantage of.
/ o0 U" s- G. x% u! MIf you have less server resources to take advantage of, your ability to serve popups will slow down. For. j* w( [4 _' H7 N4 M9 E+ _5 m
any type of hosting this is a bad thing, and especially while running PPV traffic.
" q# q: _- [: o. Q4 I/ `In the case of a virtual private server (VPS), everyone in the house has their own designated space3 {8 e w- J, A6 Y# u
inside the fridge to put their food, and other roommates can't come into that space. The server is
& a4 U7 M+ m" U$ X4 ^: `9 g2 H% E- vpartitioned, so that each customer can only use a specific amount of resources at any given time.
2 ]9 V! A; U! x- o( N7 S% _) mA dedicated server would be like having the whole fridge to yourself. All of the server's resources
( ]0 B x, P+ Vbelong to you and no one else can use up those resources. This makes it possible to serve much more; |7 ]/ R1 ?( g/ E3 i
traffic, faster.
/ x9 c1 d- D$ C/ vAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.# y1 }% L- ~7 r) u+ H3 d
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is6 Y/ v7 c1 i3 ?4 ]
here:- D3 y$ M+ x. [
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-& _: r9 |. {' ^$ B* L
VPS&highlight=hosting. y( W! s# U/ }, w% r
Dedicated-Hosting-vs Shared-Hosting
* |, o8 [' n0 Nhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-, J, u( l P7 R& F
Hosting...Your-thoughts
4 n4 p w7 t( T. K+ J& h+ m5 _9 C2 a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
' I; Z: W# |- ]4 J( ZHosting Providers for PPV& M2 \9 T2 o" b! ~3 k
Beyond Hosting, M! b; P4 c; `( y9 a. I
http://beyondhosting.net/8 {0 p# ]. @3 s4 X/ I& \
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
3 {4 j+ S* O7 |0 N6 y. a* Wreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when6 V+ w* _) E; g: @* ]- y
direct linking with PPV. Also, these guys provide great support.
* \ a! [. B2 g* C: h) qProsper202 Optimized Hosting
% J3 ~" ?* u* ^' `- ]http://beyondhosting.net/Virtual ... per202-VPS-Hosting/) ^; ^8 |! |8 N7 i P
CPVLab Optimized Hosting8 | @7 B& C+ d) \0 [7 O3 h2 I7 Z% l
http://beyondhosting.net/CPVLab-Hosting/+ l3 }6 O1 K: Z# _) g5 R' r0 y% K
Domain Names for PPV
( V/ C& e4 o S w% nOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is ]6 S9 u7 _7 ~+ H
where you're going to host your tracking software and your landing pages if you decide to make them.1 n5 Z! u) u, W, r+ n4 ]/ T
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,7 L6 L2 V9 k% {
bland one is fine to start with, to host both your landing pages and tracking software. The .com,* W" Q4 c" V, m/ j. q7 W/ Q" d
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
% d+ b7 S! N2 J2 k+ t) \+ ^, a. kterm or build a whole website.( }; m: i8 I F, }8 W8 b: n5 b
After you buy hosting, a domain and get those all attached to each other, the next step is to install
! C! h% Z/ q+ s- c9 r! _) F9 jtracking software on your domain. This is really important, because it is necessary to track your" Z' J+ O" d/ h E
conversions down to keyword level so that you can optimize your campaigns. Without proper
0 M2 D9 `& h$ A w& jtracking, it is impossible to know what is working and what isn't.
+ Z: Q& I6 h2 w, ]* ]. m, ]: `) _2 s" `# eTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
! i# q2 p3 B u3 i: [6 o$ f! [is beyond the scope of the guide, but both are pretty user friendly and have getting started guides." U$ u0 M9 [0 t% F; B7 P i
Prosper202
7 p' p9 o* L) b2 x N7 m/ C* mhttp://prosper.tracking202.com/apps/8 D* ?# D( H+ m2 @0 G& S
CPV Lab
. l3 ^: }+ e5 a: L8 ^- lhttp://cpvlab.com/9 s$ Q! g0 i8 h: A( _/ E
CPVLab Help Videos" z' |) s; a% R7 s2 P/ ?
http://ppvlab.com/oweiw/oiurw/vdm.htm! j2 k- b# Z9 l- d
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
. q& \6 n) y9 e5 `3 ?industry standard.# F, D, o2 S% p1 z( w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
, d% v# N5 M+ t* PCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
: s) T+ ^) Y7 L3 s. Mgood support if you have problems with your installation.1 R+ [# Q( j$ G; t8 p
Tracking 202
- [5 W% T, ]6 Z B1 n7 [Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your0 \1 x6 p% L/ ~3 M; P
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
1 n: p7 ^+ _0 Y% y( Z7 _3 Earea.
% O* |, G) m4 Q9 x" E# w6 a1 nIf you choose this option, keep in mind that your tracking software, one of the most important parts of3 X4 b$ _5 z F: Y! N: U% L
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
- M8 r0 w; _( C' G3 l8 Binterface, and their hosting.$ j! p0 j4 W! G
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords" v9 @( J- l2 C
and targets which you are bidding on. Leaving this up to chance in order to save money could6 ?6 e* k" Y. e, z6 Y: z
potentially leave you open to huge risk if someone else caught on to what offer and keywords you3 {' Y& e' G; p: Z0 {
were using.
; ?% z5 S+ g4 U ]Choose An Offer
4 E+ W* C- u5 w+ [! }/ fNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
6 b3 O' n7 c1 GLesson on Offer Selection
9 e g' }& i2 \: X( t- lhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
0 v/ n( h. K- y% c: lIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
6 Y2 [* Q, B: k4 lTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using% G3 B- _ y/ m
LeadImpact as the traffic source.
4 l8 C9 b4 a0 G* K5 d0 I' L6 S; GNow the best way to learn how to put all of this together is to just get started. For some variation in! J8 a$ o" G' @& {8 x D/ H4 ~
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked$ P0 r2 i" S5 s0 K/ `! |
campaign.% p! H0 x, t& t7 P- V
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
4 O6 Y3 X1 c8 f) n0 n' T. Tpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says7 |+ s) O! f3 C1 A% k
that all traffic is accepted.
% v2 M2 O, ` X6 BFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.8 v, |7 i! s3 {) j( E. J4 W/ H
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can5 S( `- |2 ]) q
get creatives like banners or images specifically for the offer. P3 R: @' A3 V; t; _! W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 80 [* x& C/ h8 j( _! i% G4 M
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
9 }. S% x9 f) _2 A7 g% l* ~2 |! Dtrack my keywords. Without doing this, it isn't possible to see what's converting. F7 E" V! J% R, K" C
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
6 n- I! C: M/ A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
! r v$ x0 {0 B5 e2 VIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the$ P- `& v6 z: l0 Q8 q
bottom of the page:0 y( {. T9 N; B+ u; J
Next, I have to cut and paste this pixel into my offer at Ads4Dough.& ]# ^+ o' m# D# Q. O; K- ^
Click on the offer → pixels → Add a new pixel and this comes up:
0 d- |6 V3 n2 q! F9 i' XMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL) E4 g- U. q+ I
from your software into the box that says 'Enter URL of image to load'.5 C& Z8 D- m3 J! K- ~1 b
Once you do this, it should look like this:
' y$ T4 w4 Z0 E) Z* W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 108 q+ F: v3 p" L+ L
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
2 f' |& e# w- {- Q7 S* wNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
; ?3 }) _$ f( K1 ^ vProsper or CPVLab.. z$ I$ y Z! u) h* T
: q w5 u* [ s& v4 n |
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