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PPV GUIDE [PPV新手入门][28页]9 Q, E D$ |, r: Z Z$ d6 S
详细的请下载电子书！
+ ~9 J1 U( ~0 o$ y2 r1 C& u% w$ n4 Q" v4 h- B
( U! {8 J, W' |: T0 I$ K+ J5 zNewbie Guide
, @ G. x* [3 j8 z7 {PPVPlaybook.com
% t, r4 y6 G) Z, I# `Tracy Shaffer( _" R5 I! P- ~3 Z0 D
David Ford
' }* A# c) x1 S4 Y, m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
; c0 o- c m( m1 ]7 c+ uGetting Your Mind Right to Start Affiliate Marketing
! C+ s3 X2 j0 b& GThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an6 w# a; H7 o1 Q& b
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where% a! D" C" d; H& A5 Z$ k
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing( j# A0 f, ~+ L& c6 o7 ?4 Q
with any success, these claims are laughable and far from the truth.
& N5 c9 s7 W. B. b2 `Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash& _) S: \7 Y* M% O, ], j
flow management. The main benefits are the low barrier to entry compared to other businesses, and" v: T. b# k& d8 n7 [3 W" C4 }
the ability for a marketer to be a one person shop and make an incredible amount of money with low
: [, y/ U6 c: D; {6 doverhead.
: P* T( i/ X+ d& U* PThe winners in this business are the ones with persistence when nothing works, who know there's0 C( a2 `, J0 p( F) o8 j- @& o
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.% t' D7 K5 a( y
The cold hard reality is this: virtually everything in the space is changeable, what worked today can5 x8 m3 Q; U/ I/ C+ Q+ Q
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
0 j" d1 S4 l# e: O9 j( i% @Most of these things happen suddenly and without warning, and they all contribute to the amazing9 [/ L$ G( |9 ~) N2 x) A
learning experience available to anyone with a few hundred bucks and the ability to open an1 U# a+ |6 D. p0 B1 _4 M$ R
advertising account.
4 M1 `+ ]3 Z5 h% h0 b7 t* ]Your competitors are willing to work at this around the clock. This isn't a push button, instant business
' d# B2 e" P! ?where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet/ j# V, X& k6 O9 _
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,! u3 i& ^' W3 l9 r1 y
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.6 v s7 B4 C+ E
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
* W3 m$ {& L0 w( s- dstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get& Y# h0 u& \- c% \
started building.3 ?( {6 {( w, F7 v# a" O, S
Things you need to get started:
# _% S4 P5 x8 |1 k4 G; n/ s1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator); Y4 S" Y% {/ U& d
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
. F+ f* o8 W9 j, n1 g- O i3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
; n# A& h o V/ Y4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
' J+ a" M% F) X7 FThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
* G1 Y% q* C5 D' @with PPV.
+ t. ]& g$ `1 d! r; o: e3 n, T8 tBasic Getting Started Definitions: ]! @( O: _9 m2 {+ R5 r
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more* M6 X; e( X; M
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main& w" O* o- f, k4 Q$ |7 R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
7 `* A& H9 e& Z& T" Itypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).5 U( [6 d- W0 R4 v; S. L- ^2 |( o% l
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate2 ]' g# J1 N V3 ?6 n* a: Y; z3 v
receives a commission on that product. An example would be the Amazon.com Associates program,( W5 d5 N, c5 ?% x
Comission Junction or Clickbank.
; Y6 Q8 I3 `) o7 ^Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
$ k# g; _: S6 n& \. ^+ Zan action like filling out a form, submitting their email address, signing up for a service or sometimes
) b& u9 i8 j. }' g, L2 I' y' abuying a product. An example would be Ads4Dough or Neverblue./ D# L8 d+ X4 x0 K8 }% a( T
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's7 Z2 S" J- Y/ J: P
account, getting the affiliate approved for offers, bumping payouts and just about everything else% t& C/ M% C& ?0 `4 l
related to an affiliate's account at the network. Having a good relationship with your affiliate manager: H0 F5 j6 R; n* U" p: s+ w
right from the start can really help you.
9 t, ^' T; Y& L! RPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
g/ Y( j( c, ?8 w2 N6 L9 Oin pop-up form through downloadable software on the visitor's computer. The advertiser pays per: M" }& s, I/ N$ k, \6 v9 a3 T3 _ a& ]
view, starting anywhere from .01 or .015.
& k2 \6 C( x1 Y' fIn order to use this type of internet traffic, the affiliate can sign up with a number of different8 |) c5 @& `; c+ k+ b% B
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact," m' L: A5 m) c
MediaTraffic, and AdOn Network. [. K7 x0 j+ A& w6 a
Don't popups get blocked by pop blocker software?: T- `% O* I9 q; h) y$ G7 k
No. Popups are served in a new browser window as if the visitor had opened the new window+ k/ ]: J I: r+ f4 ]3 W' ]
themselves.
! F( e5 k& V" Z0 x" K) THow many popups get served to the visitor?
h/ Q7 d' c: ~3 ?9 [The number of popups served varies depending on the PPV network. Some pop more frequently) P5 Q8 O X# y6 p
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by# |' }$ m% P8 Y
serving this kind of advertising, so they have to toe the line between keeping their software
2 K% ?% \1 [6 {& [1 j$ ^downloaded and still making a profit.
7 h' @' i+ {3 g8 ^Isn't this type of software bad? Why would anyone keep it on their computer?
5 {$ k' l$ B% D+ DNo, this type of software doesn't harm the user's computer.; g. [& m2 O7 _% K W
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
+ h6 ~1 H! e& s5 P) H' Atoolbars or videos to place the software on their computer. The visitor keeps the software in place so
* P! S, _% P" |' nthat they can continue to have access to the incentive.
" k( a5 X0 d9 S: d" L1 U" v( o# a1 H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
7 [/ u) S$ g3 l! P# H" ^# UHow to Get Accepted into a CPA Network
" E4 s( `7 S0 ]& I& yIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place+ j9 O. n, D* e) e/ @
to start looking for networks is Offervault which lists offers and lets you compare payouts across7 f* ~$ v [" i$ c! n/ M+ ^
different networks.
! {$ @3 b8 X9 v5 v# tOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
" }; _$ P) [# V6 ~$ Eapplication and be as specific as possible about your promotion methods. Usually some time after
- w% g+ j6 A3 q8 }2 {6 x4 Jreceiving your application, the company will call to interview you. The phone interview is a critical
$ c5 D0 [+ H0 t& Z; Apart of the application process, and most networks will deny your application outright if they can't get
6 G- Y" S( F$ y" _5 C/ ]! kyou on the phone.$ N; d9 |# a! H8 z, w
Often, the person who does your phone interview will actually become your affiliate manager after) z5 ]* ]% e4 K# _
you get accepted, so it's a good time to put your best food forward.
" H& A8 a0 ?& k" V3 KYou might not relish at the idea of someone grilling you about your internet marketing methods over9 E/ [! y" X8 F" x, A, N7 S
the phone, but trust me, this part is critical. Have answers in mind for the questions:
; E6 e8 E5 [0 ~% WWhat methods do you use to market offers?
, T; N, o5 T7 X9 @4 N: B% WDo you already have a website you will be using?6 d( A! F2 H" H3 ^
How much is your advertising budget?9 ?5 D" ? n0 [
What other networks are you a member of?
+ W) O% X+ B% Y9 u6 J0 |5 H1 x3 [' d% [Who are your affiliate managers at these networks?& F1 [) O+ S' j1 o1 o' `$ p
Do you use social media (Facebook, twitter, etc.) to market offers?$ y, r0 t1 w( e7 }% K- j/ k; u
How much traffic can you drive?' O6 G3 @. K. \* C
Do you have a personal recommendation from anyone who is already a member?
: B* l1 }2 w" r6 M& VOnce you provide satisfactory answers to these questions, the network will approve or deny your
- f6 D7 y' G- Iapplication. If you get denied, just keep applying or call someone on the phone and try again. Be+ p% k- r, s( o% n
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
) Q3 N: |! b {' w6 Y' ^for the network can be helpful.: y8 M2 u" `( G- d) E
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate5 q. s( @5 Z& u5 r+ C
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
% m; N4 c' C- e4 Lowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know% l) P. X+ R8 o7 B( g$ P
people can open a lot of doors as far as networks are concerned.% q' m. k2 E8 i6 r9 u
After You Join a CPA Network
, u8 I- G, y4 n: z& F" Y9 `4 jOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
Y6 Z0 E4 X. Pand make an attempt to get to know them a little bit.. o: J9 R0 @# J
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
& w1 K3 G1 ^1 V6 t Gweight in gold. Start feeling them out from the start and try to get to know them. Once you get- I( `/ x/ }( q5 }) S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4. e# |$ T0 j' I7 \ Q, r) W
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout5 s9 e0 [, A+ @, O
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
* q" L! V' B) U2 vemail.
1 O! a& Q- I- b: VFor more helpful info about dealing with affiliate managers, check out:
0 @% K$ U1 [5 q! ahttp://ppvplaybook.com/blog/musi ... -affiliate-manager/9 |1 v* c8 t; u
http://www.mrgreen.am/affiliate- ... iate-managers-want/ N a7 n1 }) z- F& i5 K& b8 I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 59 M9 q6 E& X2 Y, }& P/ f# w' h4 C
Set Up Web Hosting
# N. g7 X* U0 [+ G$ bGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
7 ?( J2 Y: K4 O! a. d5 Y# W* G r/ qabout internet hosting. In general, you get what you pay for with hosting. When you use a shared) a6 O& w4 I2 h# |* X. l& m
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with& g D0 O; d/ V" J9 z2 L D# K
whoever else is on the same server as you.
$ ~; n) J; R+ p9 `Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
; p3 B# g( l2 i# c' V( Qenough that the visitor can't close the window before your pop up is even shown. You have about 3
+ P' W8 Q1 ~: R( \2 D- rseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck., F( x% P# V1 `# P
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
' k3 \; `" Z1 j( A1 N% }5 ?% Qhouse full of roommates (hosting customers).# @/ A5 t7 M }% U. C7 _6 k5 ], ^
In shared hosting, this is like having roommates where everyone has no specific designated area inside; v' F L( _+ i% K2 ^( [
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
V2 {% M# z( d: e: m b9 mfit." t# w. P+ f* D2 I
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than1 g5 t3 d5 U" z! D( D
the rest of the roommates, by virtue of simply needing more space and resources to accommodate: U2 x- }4 v8 }( p9 q% Y, v
their food. Everyone else's food in the house has less space to take advantage of., E. U2 | z9 E4 K
If you have less server resources to take advantage of, your ability to serve popups will slow down. For, e6 K/ e3 {" p4 L% Z9 m: }
any type of hosting this is a bad thing, and especially while running PPV traffic.
" H. y* _# q. i$ n4 _In the case of a virtual private server (VPS), everyone in the house has their own designated space5 y2 Y! Z- c4 w9 Y& v
inside the fridge to put their food, and other roommates can't come into that space. The server is
5 j4 h+ W3 o( a6 |6 opartitioned, so that each customer can only use a specific amount of resources at any given time.5 O M$ Y4 S& P& E, D+ \& G
A dedicated server would be like having the whole fridge to yourself. All of the server's resources. T. D- B5 b( g' E4 e
belong to you and no one else can use up those resources. This makes it possible to serve much more
* e/ g& o2 j. J- s' l" ` _traffic, faster.; m) {* o& }; S& q6 Z; V6 I2 G
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
3 |9 e" Y1 D" J0 @( y! z0 ZAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is5 P2 W: q4 d" d8 c, q9 ]' B( J& ^
here:6 W5 _; m+ [- h5 K! m% D
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
[: ^& Y8 ^7 _VPS&highlight=hosting% v; G1 f; K( [
Dedicated-Hosting-vs Shared-Hosting
& y7 Y3 ]8 `& Y1 W# jhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
2 J! s. V+ |$ w( X: n9 sHosting...Your-thoughts9 F) _/ j: ?: g) M6 A F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6! I) m0 E, R8 m9 m' h1 h8 A
Hosting Providers for PPV
6 k# o) [" w( U) p% E* dBeyond Hosting
% n+ p' T' y2 j# w5 t7 B. }http://beyondhosting.net/
2 F1 `/ o- j2 n: c3 nWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment. R' U7 }. J `; R
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
# n5 k9 i) {6 [' Ydirect linking with PPV. Also, these guys provide great support.
/ r! f! b: j' X8 JProsper202 Optimized Hosting
9 X' t6 R- Z2 Phttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/$ X: v4 P* O- p8 I
CPVLab Optimized Hosting
, Y, U7 o- J5 T( a5 p8 B3 Lhttp://beyondhosting.net/CPVLab-Hosting/
0 G( y8 c8 f" D+ ], ]Domain Names for PPV3 y; M& S# q! d0 U ?
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
2 |" [$ `/ l/ S: Rwhere you're going to host your tracking software and your landing pages if you decide to make them.
' @8 {8 c2 Y& b" m" h) n9 UOftentimes people wonder if they should have a specific domain name or a generic one. One generic,: S9 Q+ Z$ z1 ]- z, E
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
& y8 J. Z1 d; l) r5 j.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a- c, V! N7 b3 Q7 t7 v
term or build a whole website.* q5 u. x" ]9 \
After you buy hosting, a domain and get those all attached to each other, the next step is to install
8 ?* K* E% z0 R6 Etracking software on your domain. This is really important, because it is necessary to track your8 k8 X* r7 ]1 I7 k4 z7 _; \
conversions down to keyword level so that you can optimize your campaigns. Without proper$ N$ `; @1 g: V$ {9 c9 z9 l
tracking, it is impossible to know what is working and what isn't.
$ X5 Q9 R9 T% [) C- aTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software6 B' U7 A2 s8 ?. w6 r* q
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
9 e& _7 M. Q& n: v7 \/ s4 OProsper202! ^; d: a3 a) ?) R% B* g- [+ a
http://prosper.tracking202.com/apps/+ @: Q6 v6 y9 l6 X! Q
CPV Lab
( }: d, h j& v+ Whttp://cpvlab.com/" q* q: v# G0 U( P' U1 P
CPVLab Help Videos% S& p/ V$ T0 r
http://ppvlab.com/oweiw/oiurw/vdm.htm( F" H, |1 N2 G4 q& {- c4 J1 ` s+ Z
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
& B2 E7 U, e! m. B, Nindustry standard.
+ Y: p. o, ^6 k4 w' H! f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7. \4 {$ F- d2 M7 Q* I P# i
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
' n( T2 J2 K1 ?; y$ qgood support if you have problems with your installation.
2 x- P; g( A0 A; }1 X$ G# N' k" w9 {Tracking 202
+ ]) Q# e8 V9 }Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
, n- a5 [+ X2 C' q/ q. @campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
; g! V. O, r" ^6 C/ {. Xarea.
- n+ f( W* e4 M& u4 cIf you choose this option, keep in mind that your tracking software, one of the most important parts of* V6 x' f9 |, d2 T
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2026 _% t# H6 k; P7 L2 K( T
interface, and their hosting.) W7 Q% @7 A# g1 a: w
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
' u% K0 k7 g( ~4 @and targets which you are bidding on. Leaving this up to chance in order to save money could# h" U' ^4 ^6 q& u" D- `8 [, T
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
" c+ m* m! J$ O, W6 Twere using.
. t+ H7 u* g+ m3 MChoose An Offer2 p U' R% ?+ Z0 s! o9 ^
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to. y) y* j$ O& Z* E1 A4 B6 x
Lesson on Offer Selection3 }! J' N7 m2 y" D+ t
http://www.ppvplaybook.com/forum ... on-Selecting-Offers3 h9 @3 n, }, N6 I- V
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
5 `/ y' ]3 b' u5 C. STo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using* ~) m- Z# \0 C: L
LeadImpact as the traffic source.
) E$ M* U# a& A& ^" e# a. A. M: cNow the best way to learn how to put all of this together is to just get started. For some variation in' T. J0 z7 ^! q/ u# O. ^
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked. j% y6 g# S) ?! I0 v" a1 H
campaign.
9 s9 k2 O; k5 X; QWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first9 `) A% o4 W5 h2 O2 a
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says, Q7 J$ X4 M, Y
that all traffic is accepted.
+ R3 e9 L- F; e2 E8 `First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.% U* E( i: |; ?
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
$ S/ _. J, i7 D+ p+ G u( j& Cget creatives like banners or images specifically for the offer.) k I9 y0 d7 R7 x2 W7 T) `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8: O7 Z! a1 k x$ {. D9 o) z% {
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can! m$ k1 D0 Q3 p$ Q" _5 X5 Y
track my keywords. Without doing this, it isn't possible to see what's converting.( l; X) Y7 u! Y( t9 K& Z
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:% I1 K+ @# |; q& R" Z, o: r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
; o8 M+ a+ ^9 b6 C( t+ H" tIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the* T5 K9 U) o& H D2 B8 r5 a
bottom of the page:
2 T0 q" m; X, xNext, I have to cut and paste this pixel into my offer at Ads4Dough.
; P* r# i4 @; I* P' u' t4 V; e8 nClick on the offer → pixels → Add a new pixel and this comes up:. Q1 c: [& ~# S# W
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
1 Q( a4 T7 u6 S5 \( tfrom your software into the box that says 'Enter URL of image to load'.
% Z) ] P: G( h4 e. u; y9 ?7 Z3 u+ jOnce you do this, it should look like this:
7 ^% k$ h1 z- P, w1 l3 u' J+ v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
8 h& @1 }: \/ x& X% z$ nClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
1 _: t3 _9 S, C0 VNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
1 k2 \2 m4 s1 k i- IProsper or CPVLab.
# y: ~5 I7 W+ c7 \4 b' h" D6 \, u, v: T6 b
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发表于 2012-12-27 18:47:17
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