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PPV GUIDE [PPV新手入门][28页]
2 f/ w1 K+ d+ a详细的请下载电子书！
6 h& s s$ d* h3 T% g# c A: A W6 X. u$ w6 Q
# W$ e3 ?7 |: g7 a2 s" W5 V! j+ b
Newbie Guide3 o/ E" r3 N% F# }. l) a
PPVPlaybook.com7 @2 c$ l. `+ h
Tracy Shaffer
) b: h+ \9 B4 sDavid Ford2 O5 {: O* Z, @2 ~0 W) l2 c! @& t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 18 [1 g6 d% r. L2 g$ D1 M0 F$ y2 Y) G
Getting Your Mind Right to Start Affiliate Marketing
4 Q& ~' b: Z1 k1 o* _! d- hThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an$ }( [5 P# k6 j" m; V. U& w
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where a0 P9 p! | F4 j+ C9 I# [
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
3 e. D \9 S6 J+ i ~+ ~with any success, these claims are laughable and far from the truth.
2 i6 C2 I+ o' I3 @5 zAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash7 `5 A2 b8 v; @; S" T; n
flow management. The main benefits are the low barrier to entry compared to other businesses, and
6 ~, u* w7 R& h" G" ]the ability for a marketer to be a one person shop and make an incredible amount of money with low) z0 p1 E* m( x9 I1 V
overhead.
, o V! `, b2 R- m9 e$ R9 AThe winners in this business are the ones with persistence when nothing works, who know there's7 a) z- D4 n5 a6 n
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.4 r) {, j9 I- u# x* D6 g' Y
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
3 I. f B; V* A: Xstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
! L$ v( a+ H' NMost of these things happen suddenly and without warning, and they all contribute to the amazing8 `# f; K$ s" @
learning experience available to anyone with a few hundred bucks and the ability to open an
# X* ` @6 B& xadvertising account.; D& `- E c- ]6 o0 W1 P# z2 V
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
" E/ u- W- ~! L! }2 gwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet: A- U* z; i' {" N# j5 I5 E/ o
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
3 F G8 j0 i, }- _' H5 c6 Itrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
6 i" C8 f4 d2 _+ y0 l1 gWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
* W: k# d' _0 G% _started building PPV campaigns right away from start to finish. With that said, time to jump in and get
+ V% f! q+ I# g. jstarted building.
8 e4 Z6 p1 j _" j1 B# r- ZThings you need to get started:
8 S* A7 S' q9 v J: t1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
" ^! C& d( Y3 F- U2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
* v' |. M6 d! j, ^6 q3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
7 L8 n8 q. y- T. L K" ] Z3 P, P4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)# i/ n2 v7 G! }2 X* A# A% r! ^4 ^
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
! T& t3 j( T2 t/ q, ^+ N9 Fwith PPV.
+ }2 I7 p# \+ O2 w/ v5 H! {Basic Getting Started Definitions
8 w8 p T0 W' u0 G! T4 a, @* yAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
* z8 q/ V/ S5 r5 h4 m! z; k Eaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
. _1 t8 M5 n" e. E8 }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
2 Y7 j& W! I. Htypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).$ A5 e* S* V- d+ {/ }
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
3 k; o$ q L( `* V9 p0 x1 e$ Qreceives a commission on that product. An example would be the Amazon.com Associates program,) `) O' [6 t/ Z: G, G# B, N/ [
Comission Junction or Clickbank.
" m0 F4 u& O5 r0 h* q" E7 BCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
! B G, O4 [ ^6 }an action like filling out a form, submitting their email address, signing up for a service or sometimes y) I. E* ~. w5 ?5 b0 d
buying a product. An example would be Ads4Dough or Neverblue.4 }0 R- q6 c6 A% r& F
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
. J$ m2 Q; `+ U! u+ |account, getting the affiliate approved for offers, bumping payouts and just about everything else
* l- e* r* U9 t+ arelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
2 O* T! D2 J, p4 Uright from the start can really help you.
6 V; c) a3 q5 `+ A) C. @( sPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
0 `/ E' G7 S/ u6 B) m7 Rin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
v( s% ?2 D9 C( X ?8 W1 Fview, starting anywhere from .01 or .015.! o0 Q2 @0 ], G; |$ t
In order to use this type of internet traffic, the affiliate can sign up with a number of different+ i1 I: `. N' i; d6 P
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
6 `5 @3 X1 k L8 V/ _ l$ WMediaTraffic, and AdOn Network.% u; F; _' L+ P3 \: e+ K
Don't popups get blocked by pop blocker software?
9 {! r+ U, F& g+ }; B/ ~$ oNo. Popups are served in a new browser window as if the visitor had opened the new window
. ~6 J: |4 i# E' T. `5 Dthemselves.
" k# |) q/ R* jHow many popups get served to the visitor?
! v/ s$ @! W! V3 j4 DThe number of popups served varies depending on the PPV network. Some pop more frequently% g; w' K7 C2 E& E* V/ K
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
. v. e b# o" bserving this kind of advertising, so they have to toe the line between keeping their software
' T( |% j; H) D3 kdownloaded and still making a profit.& z) {1 }+ X0 s, ]
Isn't this type of software bad? Why would anyone keep it on their computer?
8 ~2 n. }4 o7 Q+ r JNo, this type of software doesn't harm the user's computer.
7 {; K0 M% V; ECompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
8 S+ g, Z$ I) H) P Ztoolbars or videos to place the software on their computer. The visitor keeps the software in place so1 |3 L) j% L$ O$ M4 U4 _; _9 W3 T" R
that they can continue to have access to the incentive.) Y- e' T- |4 n% l+ G7 }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
" X" ?% H$ F; t. q4 q; rHow to Get Accepted into a CPA Network
) t, o" M6 q/ } a# U9 n7 c/ x5 EIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
3 _9 m+ T1 g9 P- G; i' V Ito start looking for networks is Offervault which lists offers and lets you compare payouts across
8 R) X) D1 g; L4 Q0 g' \different networks.! M! ]3 z3 p( |- ~
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)7 z: W+ V7 S f
application and be as specific as possible about your promotion methods. Usually some time after7 D7 z. V: a" e3 [* t5 i; o
receiving your application, the company will call to interview you. The phone interview is a critical
) c# D2 A% L7 a* fpart of the application process, and most networks will deny your application outright if they can't get$ s' I& q6 |$ n! S R' j( {/ N
you on the phone.
3 `2 \5 k: E9 u, M9 \Often, the person who does your phone interview will actually become your affiliate manager after' W3 T v* R7 s
you get accepted, so it's a good time to put your best food forward.3 v. H, `/ J0 \* A7 P5 x
You might not relish at the idea of someone grilling you about your internet marketing methods over
1 z6 S! ^4 \. x; mthe phone, but trust me, this part is critical. Have answers in mind for the questions:
$ l* b7 l! h. g. u( b/ f+ r( WWhat methods do you use to market offers?
5 o- [" C5 ]2 p1 lDo you already have a website you will be using?
& }7 v& Q; ~; N- [5 CHow much is your advertising budget?
. {8 a5 h3 E, b/ _- b: c' I" @. BWhat other networks are you a member of?
) Q, _5 H9 g, O: H2 `; g, nWho are your affiliate managers at these networks?
, I" b; V8 A8 q0 V; nDo you use social media (Facebook, twitter, etc.) to market offers?. S8 _2 j, k: R0 v+ O
How much traffic can you drive?/ |; V9 @& |% B7 ?
Do you have a personal recommendation from anyone who is already a member?# e' L# v. I( J' p5 v4 j' f
Once you provide satisfactory answers to these questions, the network will approve or deny your
h# R6 a! B& \; s; x/ Oapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
7 y2 S+ f; a" ]9 |& ~9 h+ Upersistent. Also, getting a personal recommendation from someone who is already an active affiliate& W Q6 r2 x& \$ b W; x0 @) R! {
for the network can be helpful./ Q; {2 `) |0 ?. ]2 L
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate" x( |) e5 A. o7 ]) M) u
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network3 @* g0 ]- _4 u
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know# [, y0 U8 }# O' l5 X
people can open a lot of doors as far as networks are concerned.4 o- ]$ u' L( O
After You Join a CPA Network6 U$ N1 E4 c; L+ W
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager2 a. C3 S' P4 n, W' o* f4 G$ V
and make an attempt to get to know them a little bit.- r+ Q8 }$ t. k# [; ?7 t2 v, u
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their2 [# W8 G: _4 I0 Z9 K' _% a
weight in gold. Start feeling them out from the start and try to get to know them. Once you get0 Y0 ]: \! u/ p+ \) a. [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 41 A5 ~$ i7 {; A7 E; v* N0 i" k& p
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout$ o# l$ \, r, j, j; Z3 e6 Z+ X
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
. g$ V( K1 P; [' N" iemail.* Z; b6 {" G5 _4 x5 ?8 m% B: N
For more helpful info about dealing with affiliate managers, check out:
' |) K; h, ^$ } V+ Y2 jhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
% o* f' x0 H% |- L$ z6 ohttp://www.mrgreen.am/affiliate- ... iate-managers-want/
+ a: @8 b9 R3 L) @+ X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 52 G4 S+ m M/ r6 V- a, X
Set Up Web Hosting
) K( V `$ `- ^Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
$ V) x+ y; W1 q5 z" C( t1 U1 wabout internet hosting. In general, you get what you pay for with hosting. When you use a shared; x+ _% u, ?1 ` i( F6 Q; J
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with- n! J+ F6 M5 t9 c2 ~
whoever else is on the same server as you.( L* G: Q0 J3 g% f( ~' e
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
$ l2 K: ^0 h3 F1 F, venough that the visitor can't close the window before your pop up is even shown. You have about 3$ U4 R: x6 K. U9 w3 ^" O9 W
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
) v7 [8 r" X) j: o1 [& rTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
1 }% Z8 i% }6 m2 M* [house full of roommates (hosting customers).
6 j( \7 G- @5 l$ h' S# I% K. BIn shared hosting, this is like having roommates where everyone has no specific designated area inside
4 n7 J& z* t0 v. g4 k9 ~the fridge where they are supposed to put their food. Everyone just jams their food in however it will
) O2 I: i* n" m) W) x) \8 bfit.- d3 O2 o; I: P' k- a
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than- s8 A+ _& |; F; l4 {! v
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
}) x0 N) j7 _' h; U8 q2 Etheir food. Everyone else's food in the house has less space to take advantage of. T# e( o1 T/ K z: Y" [
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
: v3 L. J" N3 f4 `, U, @% uany type of hosting this is a bad thing, and especially while running PPV traffic.6 E# h3 T y6 o3 y. Z$ `& }7 N
In the case of a virtual private server (VPS), everyone in the house has their own designated space- v9 U) ]' b$ F$ @8 \# k( F4 s! E, p
inside the fridge to put their food, and other roommates can't come into that space. The server is" e+ L9 j6 d- T8 r- x4 P0 w
partitioned, so that each customer can only use a specific amount of resources at any given time.9 e7 d; B, s0 Y, v# m% W
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
3 ?9 f) v% }; f# T1 |* k& [# G+ hbelong to you and no one else can use up those resources. This makes it possible to serve much more; {% z. f) a. A
traffic, faster.
: ?5 Z7 ?! }) s* n9 n; |5 JAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
8 R8 t3 m& O% a9 m) n0 @" XAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is; F6 u% F v; T, t( t/ d4 D) b
here:3 F6 \; N. X( R3 ^
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
# x9 ?4 K6 D% [9 u: `, W) J8 bVPS&highlight=hosting
' x& ]' ]! g" M6 g! _! H3 k+ z5 PDedicated-Hosting-vs Shared-Hosting/ L/ a* L G. A7 l0 a/ i
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-* ^# c8 Z& ]* K' a6 O; ]* E- D
Hosting...Your-thoughts
: k. x" o2 V" ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
, ]8 F8 ~" ]' Y7 xHosting Providers for PPV! v" I* P1 D7 D8 Y! q( @& e
Beyond Hosting7 q0 D) B1 k A! _
http://beyondhosting.net/! b, ^1 n3 L( P7 C/ x. G7 _
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment8 p0 H0 F0 W* `
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when1 L3 q+ l: R8 v% J) m: Y& O
direct linking with PPV. Also, these guys provide great support.% @; V; Z7 b4 S+ S
Prosper202 Optimized Hosting
3 I/ [( @* x1 h$ j" chttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/- I; J4 A' V0 J3 E% w& O
CPVLab Optimized Hosting
+ S" e/ m. C' H \' |4 Rhttp://beyondhosting.net/CPVLab-Hosting/
' h1 Q% m- S" R. BDomain Names for PPV
: q% ^/ R; ~* U9 cOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
$ l, F3 N) I1 @# I$ N, \where you're going to host your tracking software and your landing pages if you decide to make them.
. a$ W) }! s: fOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
+ A* v& G+ S( Qbland one is fine to start with, to host both your landing pages and tracking software. The .com,) y2 Z/ Y2 u" x
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a2 w' L; d% J; y! w
term or build a whole website.- J+ T S" k( T
After you buy hosting, a domain and get those all attached to each other, the next step is to install
/ z: t$ D- @0 d! R9 \5 otracking software on your domain. This is really important, because it is necessary to track your# ]3 @& L+ `- i. J, r7 ?: Q
conversions down to keyword level so that you can optimize your campaigns. Without proper, ^: B" o' k6 b0 A( ?
tracking, it is impossible to know what is working and what isn't., @+ V( [( N& S' O+ ~
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software1 Z9 Z) W/ Q6 Q) |2 |# k- e4 X
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides. h8 i8 A# s2 ~$ E x# c
Prosper2024 a# s6 X' c$ _2 T
http://prosper.tracking202.com/apps/' F" e1 `) ~/ @1 S+ x
CPV Lab
' g( a) |3 `9 V- A) Qhttp://cpvlab.com/
/ q5 H" \& A$ t3 T7 H3 t* |# zCPVLab Help Videos2 V% I+ f( ^# X- b" ]- u' A
http://ppvlab.com/oweiw/oiurw/vdm.htm# F0 {$ U, }" E8 H% Y
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
; Y3 A+ b3 j' B, e. o! kindustry standard.
7 [5 s( ?; D/ r+ e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7 d2 S3 R$ A8 b" X
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from8 k# Z9 Z" o+ Q/ B4 @
good support if you have problems with your installation.
0 {, D& v( S7 V7 r w5 sTracking 202
! c6 {, d$ E" {Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
, E. f) a Z5 N% Ncampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user5 F5 H" g k. H; ~; E9 }
area.& X0 E5 i' O* j" i1 d$ A
If you choose this option, keep in mind that your tracking software, one of the most important parts of
) `( X+ p, ^* Kyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
- q5 x% t5 E$ _2 H; K8 _4 Sinterface, and their hosting.
6 C9 K, T6 ~5 O4 B) i: ?3 `Also, your tracking software reveals the most critical part of your campaigns- the converting keywords4 Z& N& ^1 a$ w+ x9 ~7 S
and targets which you are bidding on. Leaving this up to chance in order to save money could- \: ^# f7 e! @( Z
potentially leave you open to huge risk if someone else caught on to what offer and keywords you1 ?; r: C3 L" X
were using.
% x- a# L( c$ C+ FChoose An Offer% o* ]+ k' J E' @9 W/ Z
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
5 E ?7 T5 W$ R- o4 E1 B& `Lesson on Offer Selection
- S8 Q" g$ C/ Qhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers- [0 Z/ I0 R0 H" l/ x. ~) z3 _ ~
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
$ O5 |- ~9 f3 j4 kTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using5 X. r5 |4 Q2 x0 F6 B
LeadImpact as the traffic source.0 d C/ C/ @0 c5 r2 E( l& f
Now the best way to learn how to put all of this together is to just get started. For some variation in! c3 h* w8 t- K& r
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked: P: I" _8 \! I* T F2 }
campaign.
# |& e/ e1 |+ P$ r1 l6 R% j4 nWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first" x# {5 b% s5 v8 r& W
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says; i& z+ Z- G+ j8 \+ F. S% h* G
that all traffic is accepted.
: V7 K/ l* M: K. _( ZFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.3 m1 }4 h- S2 D8 N
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
8 s% N3 U: i1 R$ qget creatives like banners or images specifically for the offer.
* p/ {0 k! C {2 I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
3 m5 Q' G% g' ]# I/ m x5 RBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
! |0 n: q4 y$ p; o2 @5 G3 Ktrack my keywords. Without doing this, it isn't possible to see what's converting.+ a( S- y" x& y: }
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:: M' }* X( y' N" l4 Z1 K8 ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 93 l+ B3 E" K7 ?/ ^/ W" _
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
8 v$ b9 F3 ?" P0 L) {8 L/ J1 ibottom of the page:
% p% z2 f! u; a; V4 n3 MNext, I have to cut and paste this pixel into my offer at Ads4Dough.
/ O' {; `+ U0 a3 U) uClick on the offer → pixels → Add a new pixel and this comes up:( M6 x+ a4 d' _$ x) J
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL5 P S7 ~) h) K# ], {0 b j% u( Z
from your software into the box that says 'Enter URL of image to load'.$ _/ Y7 U/ Q, N; ~* Y# k/ l
Once you do this, it should look like this:& d! P+ j$ K# U3 @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
2 V' x" e6 t2 U7 ^3 qClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:! y" [( C, k4 s" T J
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
) [9 e; m2 | x5 i- C9 vProsper or CPVLab.
: g' J' H% K* d- b9 A8 C
2 f4 b% k7 d( \, K$ k |
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