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PPV GUIDE [PPV新手入门][28页]
; u, w( J# @+ q" n, `/ s7 L4 a详细的请下载电子书！8 J% J8 c: N8 M: [
% a+ J+ F0 `8 O- c3 C3 [
; y8 r; D* g/ _; C+ [1 Q
Newbie Guide) p$ M X5 v3 x6 K7 F# h; T
PPVPlaybook.com
& [4 K3 Y) c; \Tracy Shaffer
+ k- @6 H6 K! X1 \5 I3 N. TDavid Ford
9 w t' l: G* J% u2 M: {1 ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 14 l) g5 v( F- U' Z6 U x0 b: _% k
Getting Your Mind Right to Start Affiliate Marketing
# L! D/ z6 w% @9 D5 r! KThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
& N+ B# e. b2 Z; |ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
' j5 J( I; [1 l% v' cyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing! o( r, m6 ~1 d" n
with any success, these claims are laughable and far from the truth.
6 p m |( \$ b! P8 |Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
. f) Y2 s% W& L$ n1 f5 W. P) Wflow management. The main benefits are the low barrier to entry compared to other businesses, and
* u- I# R- o" f, e5 N+ Tthe ability for a marketer to be a one person shop and make an incredible amount of money with low
* P6 }3 A+ g/ c" k$ ]overhead.
. K* h ~ a+ s' K+ C0 V- E% WThe winners in this business are the ones with persistence when nothing works, who know there's) V: L5 F8 T, F0 X
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
1 T' C0 r: x% P. o* }+ P+ v3 ?The cold hard reality is this: virtually everything in the space is changeable, what worked today can$ z6 q- M( B8 e# q8 l5 W
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
$ _1 M. } y0 V- gMost of these things happen suddenly and without warning, and they all contribute to the amazing) L4 ?: r. b1 D- a/ G$ S
learning experience available to anyone with a few hundred bucks and the ability to open an
% f! `3 _, i2 [( \$ l6 jadvertising account.$ ?7 U: @* f7 P0 K: _- [& t7 h
Your competitors are willing to work at this around the clock. This isn't a push button, instant business! N- q5 N5 Z4 v0 B# l
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet" T% R( S @; L0 f0 ~- `
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,0 M1 A. @. P1 x* ^% h8 ?7 e L
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
4 m! S9 E$ M. gWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
5 `" E6 O! U0 O4 W8 \6 |started building PPV campaigns right away from start to finish. With that said, time to jump in and get
2 L5 p! y! D. X( e8 h, Fstarted building.
- r+ `* t8 K+ H' f5 G: ]Things you need to get started:. q1 b+ t: Y8 `: H% Y( U/ v
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)& C4 z' x! n/ {* i0 `: d. F
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
/ h+ w" D% [: v# W3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)/ K2 Q$ \# `& [3 h) M7 ?* Q
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab), O8 e0 I. q* S/ l$ A1 D) j5 y- J
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
' O' O% G3 E8 z& J7 f) J6 {. ]with PPV.; s) c8 l' y) p. c2 o2 _( y0 ?
Basic Getting Started Definitions
1 {0 c2 `& x* k% |/ T" P+ {Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
; G4 C7 Q( L' m$ |- _& Oaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main9 ~7 `* j" H1 F1 x5 D$ T# v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2 w4 v; t6 C6 V0 `9 L
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).1 o2 T) _. j# u, K
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate) e8 Z6 q; S; q
receives a commission on that product. An example would be the Amazon.com Associates program,
\& h" {' Y$ r1 WComission Junction or Clickbank.
7 J& n- I2 l3 U; ACost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
7 u1 B: e4 [6 ^- w8 s8 U8 Ian action like filling out a form, submitting their email address, signing up for a service or sometimes) q; f F* X6 d3 F
buying a product. An example would be Ads4Dough or Neverblue.
" V7 n2 u& o% }: ^- V& [+ GAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's$ h! q/ e! d8 b: G h
account, getting the affiliate approved for offers, bumping payouts and just about everything else
7 y' e( {, A# f/ _- Zrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
( y/ j2 @7 I+ G) b# z, mright from the start can really help you." F7 N) F; d# N& S+ s+ e U+ `* @, K
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
`; g" }; f9 o0 ~& \ b% Hin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
* G, M! t8 r$ o$ e6 iview, starting anywhere from .01 or .015.
) R# G4 K) @6 M FIn order to use this type of internet traffic, the affiliate can sign up with a number of different5 d5 m% F1 C! }: t! f e
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,4 ~/ i7 r+ g5 I- ^
MediaTraffic, and AdOn Network.
: O2 y1 G! S8 m+ K) K& sDon't popups get blocked by pop blocker software?
% `9 y' V1 q6 s' V- B+ n, J R. Y6 BNo. Popups are served in a new browser window as if the visitor had opened the new window" ]* f; ]0 ?% f" o& _. T( a, X- @
themselves.
3 y" G$ M/ i UHow many popups get served to the visitor?
- Z$ M5 |9 B. j! wThe number of popups served varies depending on the PPV network. Some pop more frequently6 t. e6 p. ?% v% o. [
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by4 D" N9 E9 \8 \2 z
serving this kind of advertising, so they have to toe the line between keeping their software! k3 A! t) E% b3 Z0 R7 t
downloaded and still making a profit.- E. D) _% w# j- e8 }% T
Isn't this type of software bad? Why would anyone keep it on their computer?, {1 ]- \: e! V1 I/ g
No, this type of software doesn't harm the user's computer.
) i4 P6 H. b9 ?Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,! I5 |4 f, ?) v6 B+ p% j9 c: Z
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
5 s: N9 ?0 v# v5 _that they can continue to have access to the incentive.
; b/ ]. S3 W8 A6 X4 M# J' a3 B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
& s: i( @* R5 AHow to Get Accepted into a CPA Network8 q A2 u1 V% l& E, y0 a
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place" J6 T# M& \1 B6 w
to start looking for networks is Offervault which lists offers and lets you compare payouts across# I$ ~; A' F$ r2 X
different networks.( d7 l; g% E; ]. M
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
5 E2 f1 p, a0 H. Iapplication and be as specific as possible about your promotion methods. Usually some time after
% W" R6 ]. M0 j' u1 |' p. jreceiving your application, the company will call to interview you. The phone interview is a critical
- }* T% S# C* y+ K- Ipart of the application process, and most networks will deny your application outright if they can't get
) i6 ^. i* j- l( K9 Y# x! a& byou on the phone.* |3 L' q- U0 r3 C' P i& B
Often, the person who does your phone interview will actually become your affiliate manager after$ r* @( ]. M- }! a
you get accepted, so it's a good time to put your best food forward.
& |/ b5 D5 G5 i4 A vYou might not relish at the idea of someone grilling you about your internet marketing methods over
! f4 X7 b' z4 k i% nthe phone, but trust me, this part is critical. Have answers in mind for the questions:* Y6 U7 b( {1 B$ v+ d2 m8 S
What methods do you use to market offers?
) Z7 I2 }# I4 B( r# I$ z6 `/ H; jDo you already have a website you will be using?& ^4 N7 x. E6 V. {0 o+ I; Q% D c
How much is your advertising budget?! V {, p$ b* o- X8 K. v
What other networks are you a member of?
+ C" _) Y2 m( ^Who are your affiliate managers at these networks?
/ I( H J% ^- r6 K$ K" uDo you use social media (Facebook, twitter, etc.) to market offers?
/ M6 T8 N: t6 @) O1 \5 @How much traffic can you drive?9 |$ M+ B3 H" ]2 d. {3 j
Do you have a personal recommendation from anyone who is already a member?
6 s! m5 [3 e/ p3 c8 fOnce you provide satisfactory answers to these questions, the network will approve or deny your
4 I' g9 u$ y8 c) K# O5 ?application. If you get denied, just keep applying or call someone on the phone and try again. Be a$ p' N4 s0 P$ ~; u; I1 `0 P
persistent. Also, getting a personal recommendation from someone who is already an active affiliate! V' Z7 c8 g+ O) N& j
for the network can be helpful.) Y$ z. e, U% u& p( t
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
5 ^3 x. m8 m) v) P& g* L0 }1 ?Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
* b0 g) N- h& b! S! Z# u' ]owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know. a, D! ^* w4 v$ ^4 `
people can open a lot of doors as far as networks are concerned.2 j6 g: D! Z1 B3 S/ }
After You Join a CPA Network
' i! A4 ?& H' o0 O! W& hOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
& e* R4 M, L( I0 P8 Tand make an attempt to get to know them a little bit.7 S5 k& ?4 ~3 C* R; V
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
' e- H, ^% J% d& ], A- y" ~- I' x8 bweight in gold. Start feeling them out from the start and try to get to know them. Once you get* |) n- i5 e5 ~* J. L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4" [6 o6 g9 \ h2 O: `9 f
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout6 I6 _% V% M9 K) T" B
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus, s U. @5 q5 v1 j( l
email.
0 ?: N. m) l7 zFor more helpful info about dealing with affiliate managers, check out:
/ `+ X% a7 |4 m8 {, s% Phttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
/ a/ I9 a& G6 c: x& M& g7 M. _) z( Phttp://www.mrgreen.am/affiliate- ... iate-managers-want/) C% E' t2 A5 _/ m5 j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
4 D+ n' H6 V6 B; o# lSet Up Web Hosting* J% O/ y$ b3 l8 G, ]3 `
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said0 j' ^4 P7 G7 @7 V7 q' s
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
/ `* I( U9 L2 d" i! R8 jhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with2 E) a+ k' D5 N# p; s
whoever else is on the same server as you.4 ?, q/ r W, L. j7 ]& t
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast2 {% y4 P: K9 x: K4 p7 }
enough that the visitor can't close the window before your pop up is even shown. You have about 3
! r$ Y+ a) G: R- |seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
* N3 Y5 Q% q* q6 {8 r& f/ cTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a/ r6 x& L. V" T$ ^" J2 K* M: h2 ?
house full of roommates (hosting customers).
* d& y+ N: {) f m% w0 CIn shared hosting, this is like having roommates where everyone has no specific designated area inside" Q8 N( o, F/ `: M8 Z0 h* j
the fridge where they are supposed to put their food. Everyone just jams their food in however it will3 ^' }: @4 V% t$ ?) h: g$ e9 e
fit.9 E0 n5 U; A, [: I
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than9 b: ]! k% A% u3 a* \
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
! T Y" m, q( P1 k. ~/ Stheir food. Everyone else's food in the house has less space to take advantage of.: h3 N8 H7 N2 K% w0 n% x
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
/ U+ L2 ], N2 j) s d4 c9 Nany type of hosting this is a bad thing, and especially while running PPV traffic.5 J5 h8 _9 x: `5 X
In the case of a virtual private server (VPS), everyone in the house has their own designated space: @4 p3 s' e0 b- L* G9 o% r7 F
inside the fridge to put their food, and other roommates can't come into that space. The server is
: _) j. @# y6 h3 C+ y1 ]partitioned, so that each customer can only use a specific amount of resources at any given time.
; J/ N" h: I2 WA dedicated server would be like having the whole fridge to yourself. All of the server's resources
* f* n" ]0 E0 t2 w2 _: U* Wbelong to you and no one else can use up those resources. This makes it possible to serve much more) ]. e$ u8 s+ Q" t& S$ L% q
traffic, faster.
# J& K# Z8 ?7 v( TAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server." u* V& ]2 Z) @8 v B) O
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is, g+ R* R8 @4 P) w6 h
here:2 M9 ^. e Q* E* m. V0 a$ _
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-" E5 v' W$ c4 ^( I- e# B
VPS&highlight=hosting O4 ?/ {/ ]& v, D
Dedicated-Hosting-vs Shared-Hosting9 E( Q* ]3 G5 d s
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
( X( P' U; G8 H) r; H9 d2 V& wHosting...Your-thoughts
& t8 r" n2 Z% {) o5 x3 m9 n( c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6, {: p! U6 W3 D0 Q0 e% C3 q$ Y
Hosting Providers for PPV
. j9 Q3 U# w6 T, A/ y( N7 W" uBeyond Hosting0 N r6 w8 y! ]8 c
http://beyondhosting.net/
; P6 l4 L' w% h% M$ i. G' u. kWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment! y2 `9 n- B( b! S4 ]; n; Q
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when \4 Z5 g* |* ]# e2 U( v0 \0 b
direct linking with PPV. Also, these guys provide great support., u- c" o7 v5 a8 P# I* n
Prosper202 Optimized Hosting
u" Z# k5 R( M' ehttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
3 ^4 s7 Y( [% H9 S1 y$ gCPVLab Optimized Hosting: u; d! M: G6 m! s9 U( _7 M$ @/ }2 i
http://beyondhosting.net/CPVLab-Hosting/
+ G3 O! n; Y% h4 gDomain Names for PPV
: z R, V. Y& I7 LOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
1 C O0 V0 V& [9 c: Cwhere you're going to host your tracking software and your landing pages if you decide to make them.
7 O* ~% V/ Y2 f+ `Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,, j8 f4 G* A7 ]+ S: g
bland one is fine to start with, to host both your landing pages and tracking software. The .com,1 T8 S8 W F( d
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
4 B% z" u9 { K# |: e4 u8 o- Dterm or build a whole website.
2 S$ @, f$ d& o0 {After you buy hosting, a domain and get those all attached to each other, the next step is to install
* k% M7 M8 i2 ktracking software on your domain. This is really important, because it is necessary to track your
8 P" l9 E: p1 Kconversions down to keyword level so that you can optimize your campaigns. Without proper4 O% D5 M. J1 e: b( E
tracking, it is impossible to know what is working and what isn't.
5 n2 z7 N* m8 G% `. l0 ITo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
$ u3 k t6 G' Sis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
0 ? g7 ~( k2 C( t8 tProsper202# G' F2 R2 F% U8 ]4 Z5 @
http://prosper.tracking202.com/apps/
: z* E' K6 k6 Q' G( ^$ VCPV Lab- I& N* H% ~, Z" R3 D- T
http://cpvlab.com/
( V( i! g8 `5 a, f% dCPVLab Help Videos
& c, c& p% n( w* Rhttp://ppvlab.com/oweiw/oiurw/vdm.htm
6 B: A1 m( z6 {; JAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an' d1 r/ Q0 B" C/ S
industry standard.1 e2 ~0 t7 f t3 Q2 _8 w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
: S; V, }7 Z4 fCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
: P' D/ D3 A6 o/ \good support if you have problems with your installation. P4 E; f' k9 Y6 y" i
Tracking 202+ O+ p; r5 i1 G4 p2 j5 h( f- \$ d
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your* `$ U3 {$ D) E
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
' o4 N* l0 k% k0 }. T( {6 carea.
1 K" {7 P* r- [5 tIf you choose this option, keep in mind that your tracking software, one of the most important parts of
: \7 W% t9 V3 @( byour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202$ _& F! y8 ]. I7 S6 P z; x5 S
interface, and their hosting.$ t( s! _+ S) G |
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
$ X) Z; w( E0 o5 m& }# P, Sand targets which you are bidding on. Leaving this up to chance in order to save money could& J+ I- o8 _. u' f. O j, _
potentially leave you open to huge risk if someone else caught on to what offer and keywords you' g6 [% B) s# ?: W
were using./ c4 B( h0 C k- ?9 L. M
Choose An Offer, }7 e9 h6 @( k6 k, n
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
* e/ h( Z X2 O' Q1 _( \ ULesson on Offer Selection6 C. ^: A. r9 @" |& c: i
http://www.ppvplaybook.com/forum ... on-Selecting-Offers: a B1 q8 ~; S8 T" X) J
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
2 D+ {7 q/ w# v- P/ j/ ~To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using; @" ~% }2 D' b d Q2 S6 s! E0 L
LeadImpact as the traffic source.
( ^0 u6 R0 s" v$ Q7 s9 Y5 }Now the best way to learn how to put all of this together is to just get started. For some variation in& X& V, ], c* L ]2 W* h
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
5 s9 P4 f ]# s; Mcampaign.
1 Q1 e/ l- w: i" L3 `When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first: @$ P+ i5 ~5 p$ j d
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
5 j' B/ J+ Z8 O. G. Bthat all traffic is accepted.
1 B' k/ m. w# T+ J( VFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.; I! e2 @( {6 @$ b' y
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
6 G$ e! M: v8 ~: f# sget creatives like banners or images specifically for the offer.
- ]) C ]/ V: g5 E* K: e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
! R% @: K7 X. ~- ?Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
" l% G, l- L7 ]$ u) S$ jtrack my keywords. Without doing this, it isn't possible to see what's converting.: J2 t: x% x$ d' ?
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:; X4 g* u( J9 X8 T0 o+ j- j+ V- P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 91 X$ i4 n% R% v3 t0 w
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
- _; I; l: h/ L4 ^& `6 \5 Tbottom of the page:
; `8 K" H1 ]/ B, P, cNext, I have to cut and paste this pixel into my offer at Ads4Dough.
. a: `8 a; O/ v0 r) A' @" BClick on the offer → pixels → Add a new pixel and this comes up:5 z1 N' G$ z m5 C* x/ x; C
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
) ]4 x, N, y$ D4 n& ]from your software into the box that says 'Enter URL of image to load'.
6 Z% f8 A1 z$ T0 FOnce you do this, it should look like this:% Z' n" x: D- u' `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10, D* T& B' `! z# k. b9 L. D: O5 @5 W9 ?( L
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
$ d) h; G; M# o DNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
5 q8 T' Q( s: gProsper or CPVLab.: j- }* Z D2 a& X) u
5 V% M5 W8 c" W% Q5 {; [ |
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