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PPV GUIDE [PPV新手入门][28页]
. h8 O& @! Z7 Y" Y8 v% t详细的请下载电子书！+ z& |1 \5 Z: \. n) }
2 |$ P' x6 ?1 S6 l
/ R# x- x. E0 }Newbie Guide
8 a7 Y6 k" n% hPPVPlaybook.com/ n0 x7 ?6 k/ ]. l$ I3 ] I
Tracy Shaffer0 G6 V& K# ]3 n3 S
David Ford
( J3 O* r! r7 c: {8 y |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1" |; Q- u; w6 u1 B- Q, c/ |* |0 d
Getting Your Mind Right to Start Affiliate Marketing) g: i/ P, ^ ?& e/ E/ {$ \0 X
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an7 L+ K' ^3 ?# v/ I) U; j6 ^1 x
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where! d# ^; {) I* f5 B3 ?
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing) {+ } k& y- u, `7 C& R6 ~. T" |1 ~1 b
with any success, these claims are laughable and far from the truth.% y+ [, a( O8 m, R6 i/ V2 }/ ^
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash7 M7 v3 q! {, E$ L6 k
flow management. The main benefits are the low barrier to entry compared to other businesses, and& E0 M7 t; `" R+ E
the ability for a marketer to be a one person shop and make an incredible amount of money with low
L* Z0 A9 U$ }9 _9 a& s7 K$ Eoverhead.* r2 S7 i) `( @: Y4 n2 p# j4 Z" O
The winners in this business are the ones with persistence when nothing works, who know there's6 }* P$ l( `7 r8 h7 C
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
9 R! o. W" `1 @The cold hard reality is this: virtually everything in the space is changeable, what worked today can% [7 ?4 Z6 q/ f1 Z
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.! i0 F+ V! d. x' ~/ t h
Most of these things happen suddenly and without warning, and they all contribute to the amazing$ W$ e" t* {8 X; h# w$ a# I
learning experience available to anyone with a few hundred bucks and the ability to open an8 d! [# ^) M `1 K
advertising account.
$ x: H: t0 g0 Q9 \Your competitors are willing to work at this around the clock. This isn't a push button, instant business
N- U; v& i7 L9 c7 w. u- {where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet3 h2 u, J4 N3 U' k- ]4 E: l
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
# ^& m6 c7 m" D" {trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
% G! Q2 A6 }: T2 @With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you5 G1 w; l9 z T
started building PPV campaigns right away from start to finish. With that said, time to jump in and get4 U* J: e8 o$ i8 N( e' K/ v
started building.
, N3 D: q7 }$ ?5 Q d$ Z) D ?Things you need to get started:
$ l; _0 ^4 n( {+ y. d- a1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
- {2 V) f2 V) ~2 I1 h D2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)& {3 n# ?0 J7 x! X2 a
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
: T8 j- `1 v W8 O6 ]- x4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
3 s/ _5 c& y) a" w! Z% sThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
3 [ m! v- m- U* y0 O' s. \) i1 owith PPV.
7 d1 j' M0 F/ Z m+ B( a5 T- F9 ?Basic Getting Started Definitions& t6 N d* [3 U- b) d
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more+ x6 ?$ j' v" g
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main2 v; p9 S7 k5 W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2* s/ R4 a+ D6 u4 _) j
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).# n3 F6 @! o# ?, B C
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate' V, n- `. y% V9 ^6 m0 t: j/ v
receives a commission on that product. An example would be the Amazon.com Associates program,
3 v4 J& S: Y9 G+ jComission Junction or Clickbank.
6 p+ g$ D+ F' z: k6 SCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes! v% Q# ^! [* K5 i a; Z7 B! d
an action like filling out a form, submitting their email address, signing up for a service or sometimes
! w7 {2 R% Z, d6 Y; _buying a product. An example would be Ads4Dough or Neverblue.6 C! v" |# o) Y1 D6 K
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's$ N4 n, n* ]. O6 }$ G/ c
account, getting the affiliate approved for offers, bumping payouts and just about everything else
" J0 h2 g5 z+ lrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager' m) F; @# R( _ t
right from the start can really help you.
2 D) A* g3 A7 a' M4 B8 _9 @, qPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served4 h2 t e# ^* ?0 |
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
4 L/ ^% V/ l/ Bview, starting anywhere from .01 or .015.& g/ i! g9 I9 C9 e, {
In order to use this type of internet traffic, the affiliate can sign up with a number of different
& k/ R9 ^/ E. vcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
) |- }4 r8 A$ N' G5 j: B. G3 LMediaTraffic, and AdOn Network.
7 O$ _2 h* V$ B% eDon't popups get blocked by pop blocker software?) _" F. _3 |- V3 I, R" K
No. Popups are served in a new browser window as if the visitor had opened the new window
/ H# w1 e5 R( \6 s+ Y0 xthemselves.
1 n4 b: f) v$ t6 [5 ^How many popups get served to the visitor?) q' J8 l2 e" ^7 F
The number of popups served varies depending on the PPV network. Some pop more frequently
/ R+ T+ D6 c% A' m/ ~, P(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
+ X/ x" e+ q* z' V* [$ v' s) Aserving this kind of advertising, so they have to toe the line between keeping their software
i- H5 h( N3 u$ c7 B7 H3 i+ F# @downloaded and still making a profit.
k- v% n, v0 s' tIsn't this type of software bad? Why would anyone keep it on their computer?- A0 W0 i3 _+ V
No, this type of software doesn't harm the user's computer.
r$ h K: U/ c* z* ZCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
* w3 s2 K( M& ptoolbars or videos to place the software on their computer. The visitor keeps the software in place so; l9 y/ b% z! `$ R; Y4 x
that they can continue to have access to the incentive.9 T: g' G* m: Q2 k6 S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
6 S) i8 i; |5 k+ NHow to Get Accepted into a CPA Network
: j* ^+ h, `$ K9 C1 C- @2 _0 d9 a, T- GIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
- Q/ Z# P7 n$ N% [8 R. z9 Ito start looking for networks is Offervault which lists offers and lets you compare payouts across
* U6 e3 Y' }$ M* }different networks.
1 c3 v$ G. X+ h+ }8 Z( u/ @* MOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
* {* j" o* b, w5 ]application and be as specific as possible about your promotion methods. Usually some time after8 K# M) A2 w% D, |
receiving your application, the company will call to interview you. The phone interview is a critical2 z9 e, W$ r$ c, g5 t- ^
part of the application process, and most networks will deny your application outright if they can't get, P6 m" d8 y$ }8 W( v/ T* M7 V1 }
you on the phone.
- C$ F0 Y$ D: k/ Q' gOften, the person who does your phone interview will actually become your affiliate manager after9 W, D" L8 X( o5 `0 K
you get accepted, so it's a good time to put your best food forward.! v7 }4 h2 n! |$ K$ ^
You might not relish at the idea of someone grilling you about your internet marketing methods over
! I4 D/ I. g1 K( D3 dthe phone, but trust me, this part is critical. Have answers in mind for the questions:, P) E" Y0 W' N: \2 E1 v! v, ~
What methods do you use to market offers? A9 x) u" L8 H( H' t# A/ g
Do you already have a website you will be using?, A9 R: v, N4 P, I+ m& i
How much is your advertising budget?+ i6 T7 |3 y5 p% K7 ?: |8 m- q
What other networks are you a member of?( r: }2 p5 ?3 n ~8 D+ t! H
Who are your affiliate managers at these networks?
W$ h- e3 i2 q p$ }; p: ?0 [4 cDo you use social media (Facebook, twitter, etc.) to market offers?
. w* w2 e0 D4 p6 p% o- w; DHow much traffic can you drive?
: I4 j+ ^! h$ Y( \, rDo you have a personal recommendation from anyone who is already a member?" W6 C: d1 U& X+ t- @. t" D2 E, C( f* g
Once you provide satisfactory answers to these questions, the network will approve or deny your: s7 s; z, ]4 Q% Z6 K
application. If you get denied, just keep applying or call someone on the phone and try again. Be
5 O8 S& ^/ R$ w3 M+ f8 Zpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
/ D/ K: q2 x K0 Lfor the network can be helpful.
( u n0 y; B4 u5 lTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate: X6 b! P5 ^; k9 M9 t0 |; I
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network- c% u; Q( `4 u8 g
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know6 j& k" \4 X! q0 s
people can open a lot of doors as far as networks are concerned., R0 v0 M) E7 P- A
After You Join a CPA Network
, J5 T# p4 P, ^3 q- B+ h$ z! z- UOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager( C8 l( _4 E U! j2 O/ @
and make an attempt to get to know them a little bit.
3 R9 D, c# t. J9 M% S" _Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
2 { F! [# D7 Q; @. I4 a. O1 Nweight in gold. Start feeling them out from the start and try to get to know them. Once you get, H; B: k6 c' ? f0 O9 g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
2 W* v$ v' J: e4 v! s- J: o: ~' Slarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
# Q+ {( O4 N7 C% i* Pbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
5 R2 @8 R! z/ ^; remail.
R0 S& ~1 g( DFor more helpful info about dealing with affiliate managers, check out:
7 _2 I+ j) }" \! {+ qhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
* ?& U# {% F& ~8 mhttp://www.mrgreen.am/affiliate- ... iate-managers-want/( i: g* R$ i8 B3 \: h# }+ O8 A6 T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5: m$ A$ l6 ~. N: } e
Set Up Web Hosting
7 T$ g% R6 q* O- I0 I4 f4 vGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
, k1 J! e7 U3 \& zabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
% b1 `. p( K3 ?0 Xhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with; t6 [! [, a0 a# s
whoever else is on the same server as you.
% d% b- U8 G* hSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast0 j, Q$ ]5 z s8 P0 h: S% F, E* W
enough that the visitor can't close the window before your pop up is even shown. You have about 3) P5 I7 Z3 g5 ?. }& ]5 I8 y
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.; q* U, q* S5 q' {' i% y/ e
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
) a0 l6 s, ] x Ihouse full of roommates (hosting customers).
: H# p; D! X: N! FIn shared hosting, this is like having roommates where everyone has no specific designated area inside" ]0 k# p# t n. Y
the fridge where they are supposed to put their food. Everyone just jams their food in however it will* U. h' |; {" r: V; L
fit., U( t& Y2 U, E& C8 E* f# t5 i) X
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
- q+ a) L, e: ~1 p/ l1 j$ h- _the rest of the roommates, by virtue of simply needing more space and resources to accommodate+ f0 ?/ u; p2 l3 {1 J/ l
their food. Everyone else's food in the house has less space to take advantage of.8 w! H& J0 ~8 `) x
If you have less server resources to take advantage of, your ability to serve popups will slow down. For9 G6 z* h0 N. A, j$ r9 ^; `% Q2 V! I
any type of hosting this is a bad thing, and especially while running PPV traffic./ |2 I% m" e0 ?! m* _2 R9 K% c
In the case of a virtual private server (VPS), everyone in the house has their own designated space8 d' ?" u; w: |" I
inside the fridge to put their food, and other roommates can't come into that space. The server is
0 l$ _9 @- K: f1 [partitioned, so that each customer can only use a specific amount of resources at any given time.
& Q6 ?/ C5 G/ \" P: Q8 vA dedicated server would be like having the whole fridge to yourself. All of the server's resources
0 F# r5 p- J+ p6 O* l4 Z2 \belong to you and no one else can use up those resources. This makes it possible to serve much more
' }0 p6 }( Q: `+ c) straffic, faster.
4 ?3 ~' k$ Y! C3 M9 _At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.; K9 d; W4 t9 J1 u! X7 \
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
7 _& ?; U7 A8 B- ^' jhere:5 H1 d" O& R, S
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
5 \2 K" {( A, l+ L% ?6 U. rVPS&highlight=hosting
# Y/ u9 h5 u; B: V$ B2 B' [Dedicated-Hosting-vs Shared-Hosting
2 N, J7 I6 j1 b% z3 `http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
0 \( C. h" v M+ L- mHosting...Your-thoughts7 R: f' o0 U4 S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6! b. d- K# T7 W1 y
Hosting Providers for PPV( k( a. J W8 ]
Beyond Hosting6 ?! Q" S0 A( `$ Y. [
http://beyondhosting.net/- E* c( O7 l4 r3 u( R+ \5 }
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment5 k) j2 G3 W) z
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when' P3 W9 {8 G3 N% i+ _4 [
direct linking with PPV. Also, these guys provide great support.6 V9 j$ f: b% L. K3 c) \
Prosper202 Optimized Hosting
3 E! K: T* p5 ]6 ^http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
$ n _% j! Z0 A% K/ B( J; b- l; O1 eCPVLab Optimized Hosting0 }: I/ [- T) Q5 z4 S- T( {
http://beyondhosting.net/CPVLab-Hosting/
! E' f$ {# x- f+ V2 }% qDomain Names for PPV
$ ~6 |1 J1 b0 r w( G. tOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is. X2 T# v/ U$ [: w
where you're going to host your tracking software and your landing pages if you decide to make them.# R. l6 v: L$ z5 d4 ]2 k4 u) R
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
- d: x1 m( V& r6 ]* Vbland one is fine to start with, to host both your landing pages and tracking software. The .com,7 E6 u2 @* b9 |5 ~' M* ?* K, A; k
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a% Q! V8 ` o# n2 j: [
term or build a whole website.. f) ~7 m7 n! H( L
After you buy hosting, a domain and get those all attached to each other, the next step is to install0 V+ l3 p8 a. E `0 Z7 ^
tracking software on your domain. This is really important, because it is necessary to track your ^' z# g. V- c5 U/ o; a' l
conversions down to keyword level so that you can optimize your campaigns. Without proper9 z8 I9 _6 }' v( u' d1 u& i
tracking, it is impossible to know what is working and what isn't.
3 f+ `3 t }9 lTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
5 U4 i G( f+ M! P3 o1 d7 M! cis beyond the scope of the guide, but both are pretty user friendly and have getting started guides./ R+ ?; L0 `/ x; K6 q
Prosper202
" Q, F/ S1 t4 R; s, E: Ahttp://prosper.tracking202.com/apps/7 X+ [7 Q" z6 a2 |
CPV Lab
1 Q% ^$ L* I/ U4 M; yhttp://cpvlab.com/
! U" K" u$ Z- [CPVLab Help Videos ?2 y( L# i2 N9 w K+ S. r
http://ppvlab.com/oweiw/oiurw/vdm.htm
' f2 k6 {% F, g- c1 xAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an& q' L8 A- i6 m+ j! v" A' w
industry standard.
8 p$ |; z& m2 Q2 s, h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7" Z/ L8 m! b" X+ K; C' K8 R
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from& w6 J4 P: G0 Y! v: v7 I
good support if you have problems with your installation." m8 W4 H5 E2 u6 ~; ^4 _
Tracking 202! V8 M' g/ E' z% [& {
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
0 H2 A" H' I8 j' `# r+ E+ o5 _& Gcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
8 K, w) o( B. J7 e, parea.
" s% l; }% W7 c- F& x" \% vIf you choose this option, keep in mind that your tracking software, one of the most important parts of# S. R8 R$ x8 K, N7 e
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
1 u! H$ I$ c5 P. qinterface, and their hosting.
( e- z; i4 U. y5 oAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
" o3 W; Y. s, z, r' H! ]5 G" O2 }and targets which you are bidding on. Leaving this up to chance in order to save money could8 }( F5 E2 N1 e* x. g3 K9 o# v+ p
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
$ f8 A9 R% V: i m# L2 [7 v3 Nwere using.
' \: K1 B& ^! ^8 |Choose An Offer, b5 Z$ ~8 k1 [2 U! O6 F
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.& ]0 b. t4 q6 @9 \' q
Lesson on Offer Selection; A e0 p, Q+ Y! m1 @' k- v! Q( Z
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
' n3 d) D* u3 b. C1 EIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so. u: q- n- L; [& Q( t
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using% i0 b2 ]* o2 q
LeadImpact as the traffic source.* H+ |' [7 u9 z; B5 F, U9 s. ?
Now the best way to learn how to put all of this together is to just get started. For some variation in
4 g! Z3 R; p4 X% A( Y2 b7 u9 q- Lthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked" ~# b+ l- T4 A! K
campaign.
5 @- X3 z- E3 G# LWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first: Q* r/ J0 q2 \9 q8 w
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
3 |0 F/ h s& R4 I9 I; sthat all traffic is accepted.9 [5 | n3 b S9 y/ m/ y
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
) K1 }4 C2 A8 FThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can: U, t9 ~3 L- v9 b/ w
get creatives like banners or images specifically for the offer.
( T0 _ Y) t3 v1 s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 81 U7 m. O2 M6 g' |3 }2 i
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
, @$ m G, V1 I1 ctrack my keywords. Without doing this, it isn't possible to see what's converting.
! a0 D% X4 J W, f3 @In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
3 ~7 I, K& M1 H) f3 P, O0 M! B) F0 R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
5 E* x8 D2 q& I( GIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the6 c- Q. q6 L' x1 n5 `
bottom of the page:
" p0 p' M3 H1 e- rNext, I have to cut and paste this pixel into my offer at Ads4Dough.8 M% l l+ p* a' [" u R
Click on the offer → pixels → Add a new pixel and this comes up:
6 F' M! V0 r i+ c& v7 F* \/ U# dMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
, h5 f' k9 j# S. ~# V3 Hfrom your software into the box that says 'Enter URL of image to load'.
: ^/ G6 V0 B6 f* P$ \3 [; {Once you do this, it should look like this:/ F4 G) \% X: e3 u E6 G: t+ k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 105 u6 g6 \% A# v( ?2 T E0 L) A
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:6 S; W0 N/ e* P# P" T
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
$ S- Q# Q& Y# j5 w9 \Prosper or CPVLab.
9 ?& H' Q! J3 M3 L0 t- z+ N% m$ {/ f8 P, V
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发表于 2012-12-27 18:47:17
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