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PPV GUIDE [PPV新手入门][28页]
% P% i3 v% z1 o7 w& I6 x, @详细的请下载电子书！7 a4 C" m9 D9 N# b5 ^
' [/ w- u' i' Z8 M$ V1 G$ d) s7 G; N1 _3 `5 j, N4 U5 P
Newbie Guide
5 o3 G. p3 x! {4 w# RPPVPlaybook.com
" Q* ^1 q5 g5 N1 O, oTracy Shaffer# `8 d9 s- `0 s
David Ford
& @5 U( U O1 S, {1 y4 P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
. d# |* b+ l% F5 mGetting Your Mind Right to Start Affiliate Marketing
" D) E! d I) {- NThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
* k# i7 O+ g/ D8 B jever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
+ d% C0 g7 ]0 H9 Ayou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
X% e% \# A. e& ^$ Zwith any success, these claims are laughable and far from the truth.
6 B# _4 n* d) E9 O7 t) ?/ ]Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash& p- J2 n. X1 ?( _, T
flow management. The main benefits are the low barrier to entry compared to other businesses, and& `1 ~& G6 n4 v8 d8 T
the ability for a marketer to be a one person shop and make an incredible amount of money with low5 F" f: Q3 ~+ \" ?8 O! D/ K( x
overhead.
1 R/ W. c+ q# S# rThe winners in this business are the ones with persistence when nothing works, who know there's3 e# c/ W0 k4 g* S* T$ D
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
W. g- W' {6 |1 H) R0 |The cold hard reality is this: virtually everything in the space is changeable, what worked today can% c C7 `5 x2 [8 G" o- V+ p, B
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.3 E6 S9 B$ w S& f! S" \% u4 y# r1 Z7 U
Most of these things happen suddenly and without warning, and they all contribute to the amazing! ^8 E0 V5 I# \
learning experience available to anyone with a few hundred bucks and the ability to open an, W4 h( k0 C! {% U. l
advertising account.
: Q P- q6 d- C$ m AYour competitors are willing to work at this around the clock. This isn't a push button, instant business2 K. q' k5 U! i% n
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet$ [, m. n8 t6 V9 W4 M) o- x) l
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,5 v% y x& H T
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
0 K4 W' p) p9 I$ \With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
: ^/ o% }# J" z$ U) |: A- Zstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get F8 f( J# t8 ?2 E% N
started building./ L! E" O2 ~! ?7 Q
Things you need to get started:% I3 x! ^" G. n1 i2 ^
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
. p7 S# \# E/ s. J; F2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
4 ]0 T1 m4 p: ?( J% |( I" e' ]3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
5 H& V8 e0 z1 e+ N5 ~* l4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)9 }4 [7 ^5 b, p& `
This guide describes from start to finish, how to get started in affiliate marketing by running traffic* E7 M# H, g4 ^; R0 @/ L$ B2 i- s, [
with PPV.
% g, K$ O' O+ q# X D: J$ q4 OBasic Getting Started Definitions0 A; O( }1 Y* J3 L0 L
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
( l. \) ]1 C' w1 u9 j1 V- ^affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
; D! }, ?& ]4 m, }, J5 |9 j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
6 E, ]- E0 _6 ~; I* c5 E0 p' Htypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).* x$ c& x& c0 n7 J! A/ X1 Y
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate9 g# Q9 M2 R% ^* P9 g
receives a commission on that product. An example would be the Amazon.com Associates program,
2 u* y! P: a# ? t4 V2 v9 M2 w2 uComission Junction or Clickbank.
" ?4 J3 p' D, k VCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
& s( z O7 v6 H3 C9 r7 ?" ?an action like filling out a form, submitting their email address, signing up for a service or sometimes9 L8 z( X1 k3 @4 }. A( g5 p# @
buying a product. An example would be Ads4Dough or Neverblue.
0 s$ c3 {& i( j1 [. bAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's% ~8 E/ Z; n$ v$ @& w7 P ?' x
account, getting the affiliate approved for offers, bumping payouts and just about everything else7 Y- G# H: I+ e1 N
related to an affiliate's account at the network. Having a good relationship with your affiliate manager }! r- D2 M" h. c8 g: u1 C/ F
right from the start can really help you.5 v8 S5 v* B! L! o+ K
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served$ t+ \! q p& X9 }! D
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
5 c* U/ [, P* i# Dview, starting anywhere from .01 or .015.( a9 e" x: N; e' S
In order to use this type of internet traffic, the affiliate can sign up with a number of different
# B- O; W( `! C- K" N. \/ \0 j8 }companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
0 \$ G* o1 t5 ~* mMediaTraffic, and AdOn Network.
$ ~4 X+ O; d7 Z* f% WDon't popups get blocked by pop blocker software?+ J6 B9 o! S- l
No. Popups are served in a new browser window as if the visitor had opened the new window
6 z8 u+ i' c I8 z; ythemselves.+ K7 b8 D/ d4 W, i: K3 [6 e1 j- r" B
How many popups get served to the visitor?
7 {2 C% r: L1 W# {6 w1 d4 A; YThe number of popups served varies depending on the PPV network. Some pop more frequently
4 h9 l4 E3 E5 K% |/ i(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
) [! m, C2 J2 |8 M/ zserving this kind of advertising, so they have to toe the line between keeping their software
$ H7 Z0 {" o9 c* i: | Sdownloaded and still making a profit.0 z+ r: X8 N/ ]& d$ E9 k
Isn't this type of software bad? Why would anyone keep it on their computer?
0 n/ a5 M0 A' I; H# o* E6 J- kNo, this type of software doesn't harm the user's computer.$ [- g% F S2 U! O% a
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,0 E1 o5 v+ M3 ?: R- }
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
8 v) {2 X! m" ^- bthat they can continue to have access to the incentive.: i; Z) p# N' t$ q$ s# z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
7 N4 [3 s4 X( M7 x5 x8 vHow to Get Accepted into a CPA Network
; e5 U5 k6 S" h5 K4 GIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place N& [( V# Q, |
to start looking for networks is Offervault which lists offers and lets you compare payouts across- ?) h7 D1 t" e! h
different networks.2 T3 V8 x- w3 f7 Y, V. g6 V8 U
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
2 `" _) G/ G( ]% Z) s' p) z0 _application and be as specific as possible about your promotion methods. Usually some time after
, q" q- a0 {; A @: Vreceiving your application, the company will call to interview you. The phone interview is a critical
1 F1 m4 \$ c8 K4 k- n N$ r# bpart of the application process, and most networks will deny your application outright if they can't get" W- b0 @* g! i& c5 H
you on the phone.
1 q( t$ w4 D) e7 lOften, the person who does your phone interview will actually become your affiliate manager after3 Y0 |5 |( c' r' Q) y( p/ ?6 H& L
you get accepted, so it's a good time to put your best food forward.
# q% w6 K" |- ~$ d2 x+ K# t& j2 w3 LYou might not relish at the idea of someone grilling you about your internet marketing methods over: }9 L- ~# E4 K- A l
the phone, but trust me, this part is critical. Have answers in mind for the questions:8 u1 A7 X S5 l0 m1 e
What methods do you use to market offers?/ p- C6 D. b+ @; V# P$ e7 S. M( ]% v
Do you already have a website you will be using?% [$ M$ e5 ^$ L3 X7 i4 y
How much is your advertising budget?
' m" C% ?, ]9 @What other networks are you a member of?0 P1 M. d( ]* J7 ^+ F
Who are your affiliate managers at these networks?' K6 J7 h* n' u
Do you use social media (Facebook, twitter, etc.) to market offers?
i" h$ m G2 t; v$ lHow much traffic can you drive?
$ b& }& t4 F( H9 H, UDo you have a personal recommendation from anyone who is already a member?* L1 T0 ?4 \0 x' }
Once you provide satisfactory answers to these questions, the network will approve or deny your& U0 U8 X# {! L* @" u s
application. If you get denied, just keep applying or call someone on the phone and try again. Be# ~; O" B* v& P# A/ v7 r, c
persistent. Also, getting a personal recommendation from someone who is already an active affiliate! {& A! F& H2 q; M# h1 k
for the network can be helpful.2 R. [; t C; W1 [ D2 W
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
$ s% }, _8 R( o% u- RSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
% a' B8 k( \1 V- gowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
. D2 i6 \: C, D! j2 M5 apeople can open a lot of doors as far as networks are concerned.5 D- y4 {5 `7 B1 n/ B- f/ g3 Q. x& S# V
After You Join a CPA Network
# @* t b2 L/ H! W7 k+ j/ x9 COnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
7 V' J' G, h* X; z0 k2 `and make an attempt to get to know them a little bit.
Z, q' n9 _+ g" |4 p! i* yFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their) v% P- C, n* d' `* r. `% F. R
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
0 n" l1 [( Q% F7 @3 Y6 r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
2 Q; O7 ~: O- c5 slarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
" N" q2 ]. t. Nbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus# d) ~$ X2 S0 a# a: H
email.+ b: P d/ k# t D
For more helpful info about dealing with affiliate managers, check out:
4 Y# W, K( N: }http://ppvplaybook.com/blog/musi ... -affiliate-manager/
. B% Y7 U; n' w f: uhttp://www.mrgreen.am/affiliate- ... iate-managers-want/7 G$ t9 y5 S/ g; ~8 [8 e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
' I' v; v' b* c, eSet Up Web Hosting
/ F2 K/ w) T) Q& R; `Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said( M2 \7 E* j& h0 T- A8 C4 c
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
6 |" m/ F b. phost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
6 ~; R$ E9 l; Qwhoever else is on the same server as you.9 |7 x4 P6 r# ]9 F. K
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
: E% ~3 t. j9 D1 a/ a; Henough that the visitor can't close the window before your pop up is even shown. You have about 3
! U# U$ k1 c! A0 {/ P- N1 Kseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.5 h2 w; A: V0 y# w0 J
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a7 Q- c$ g/ Z9 N# S
house full of roommates (hosting customers).
) F/ S4 F$ p# t5 x. BIn shared hosting, this is like having roommates where everyone has no specific designated area inside
- ]9 q7 p7 _7 Z Sthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
{; V- n, Z) d$ q+ I0 k( K; Pfit.0 v# Z4 s& n% ]2 {% u) Z
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
& D6 F1 @" }2 f9 f9 O9 athe rest of the roommates, by virtue of simply needing more space and resources to accommodate
' X* @( H `) jtheir food. Everyone else's food in the house has less space to take advantage of.0 q- C% u" e2 S7 b- Y( }
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
: _' P$ z% x2 s3 Q- oany type of hosting this is a bad thing, and especially while running PPV traffic.
# q. N) r: ^5 R4 p7 C8 jIn the case of a virtual private server (VPS), everyone in the house has their own designated space
" t9 D" ]2 H- C% kinside the fridge to put their food, and other roommates can't come into that space. The server is
& {5 S3 w2 P/ C4 Hpartitioned, so that each customer can only use a specific amount of resources at any given time.
' \* w! U; T9 h1 T6 `% ]) \A dedicated server would be like having the whole fridge to yourself. All of the server's resources% j+ `/ [3 Z0 Y. y; h
belong to you and no one else can use up those resources. This makes it possible to serve much more: l1 R; T& @, D# _) I" v
traffic, faster.9 ~5 }& ]# J) Z0 d- p/ ]
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
& Y, ^$ }+ @0 l" b. c5 F# T, M3 {Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
3 f( e7 k. ^* Nhere:% {: i+ g1 F. T. [1 a# N9 u
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-: K9 Q( L/ f0 m7 G- o; {
VPS&highlight=hosting4 _: ?( V- g+ V) ]4 b* {4 N' E, [, T
Dedicated-Hosting-vs Shared-Hosting9 [# J2 _9 S0 @) @( ?
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-7 J# I9 m7 }/ w( f M H" f
Hosting...Your-thoughts- Y/ m4 \1 D- U! j0 F. G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6. n: t4 k! T2 H6 Q* v
Hosting Providers for PPV
+ P2 v" L1 i; B+ L/ S- MBeyond Hosting7 p" M8 F$ [& s" U( t4 V& Z
http://beyondhosting.net/
4 _8 z! z6 y5 I/ J. r3 PWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment% g. \ P. G- Q- }$ p3 R& H
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
# ]3 e+ K6 S& C$ [direct linking with PPV. Also, these guys provide great support.$ B B% I5 ~- j5 n( }9 f. I
Prosper202 Optimized Hosting8 U0 V& f0 H8 C3 u3 F
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
4 w# c, S2 z* V CCPVLab Optimized Hosting' l! r \5 i# N5 ^: \% @# A8 s6 L
http://beyondhosting.net/CPVLab-Hosting/# m# G& s: A% u( A, x0 m+ `) F5 D
Domain Names for PPV/ v% b# i$ W2 p: _( f4 c
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
' K$ {! l7 y4 X' r3 Y2 ?! w/ e8 owhere you're going to host your tracking software and your landing pages if you decide to make them.6 h& u# _' K' L! i
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
, G- B3 T+ k6 K7 K) V$ M- obland one is fine to start with, to host both your landing pages and tracking software. The .com,' B8 _$ M* [+ a2 a
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
# m1 ?: y5 ?1 P" i% jterm or build a whole website.) |9 n+ s! I. ?% q# V9 B1 c& k
After you buy hosting, a domain and get those all attached to each other, the next step is to install
2 @! i7 E% l" A" i" Q j% y( ktracking software on your domain. This is really important, because it is necessary to track your
/ Y3 k6 p! J- s3 L6 q+ M% f9 ^/ p4 xconversions down to keyword level so that you can optimize your campaigns. Without proper, T1 e; ?6 C8 H6 V* y( _
tracking, it is impossible to know what is working and what isn't.
" n% t8 r; h( y. d; b! ~3 MTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software0 A& ^$ O0 f' V3 A
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.4 y8 g1 t5 E i% {! Q- {
Prosper202
' t3 M7 C# Z1 K# Lhttp://prosper.tracking202.com/apps/2 [7 U3 w! O, L# d7 [6 k
CPV Lab
9 D. X& e( r+ x. Khttp://cpvlab.com/
% P: q- u; F2 h" nCPVLab Help Videos
" o8 P( q/ R3 zhttp://ppvlab.com/oweiw/oiurw/vdm.htm& y# O: Q7 f% o
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
) r5 N! f# }4 J4 Findustry standard.
; `8 M4 w" o8 u' s: K5 W: E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
. Q3 {' v3 O& d( w$ R8 @CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
$ e4 `, X% y2 \good support if you have problems with your installation.( E! t! b1 F' {+ } j6 t5 i
Tracking 202
6 `( a3 M7 \& Y- c9 c, uTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
- E8 P. ]0 f$ jcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user0 W% s6 y( t5 s7 U
area.
$ R2 o; O/ ^, a w1 W. O" ZIf you choose this option, keep in mind that your tracking software, one of the most important parts of( |, ~! x, @- F, v( C
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2022 a" f9 `5 g- k
interface, and their hosting. M" D% g. b: J6 H1 b, f1 ]; P, m* P
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords- I. k4 ^9 D. j M, Q0 W
and targets which you are bidding on. Leaving this up to chance in order to save money could: q; Q& B; q3 Q+ G. k0 I5 p
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
+ N$ h! C. Y& S( uwere using.0 F! g+ x" a s5 x# W% C; v8 S
Choose An Offer4 M0 `3 A) `: d* n' |/ [
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.9 s0 _ a1 `) q4 m
Lesson on Offer Selection
: u& |4 x6 e/ h m- Lhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers/ S+ y' [; L' x
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
; S" N( ]5 u# d3 X# b( s0 qTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
% _7 P; B6 z T# SLeadImpact as the traffic source.! ^, l- D1 ?! X; s
Now the best way to learn how to put all of this together is to just get started. For some variation in
, b/ c1 y2 O' n6 t% I' h- x% mthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
3 I ~4 u) y6 K6 u! \$ L4 lcampaign.
7 E# u: ^5 T+ W' t% L) J1 ^When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
5 b$ [: o) t2 T: P# _page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says- A% y- { i5 V% G! u
that all traffic is accepted.) G3 [+ v. N! D
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.6 Z+ w6 W9 \$ b* M' e, w
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can% P) w1 |( D7 K8 ]
get creatives like banners or images specifically for the offer.
" ~0 F) S, h2 d9 D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
G* T) b/ U1 q0 W: NBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can2 e+ i0 Y2 k" X5 W4 U
track my keywords. Without doing this, it isn't possible to see what's converting.
, t) [3 r# l" E* l w6 F7 g8 ]3 uIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
4 b" ^. e$ n" ^' |+ S& {+ }4 d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
! [8 j8 F4 B9 ?8 T" x8 y0 t/ ]In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
7 _0 m9 a2 @% E2 K! J/ kbottom of the page:
) R1 y. p; w+ i0 D }+ @) ~+ ENext, I have to cut and paste this pixel into my offer at Ads4Dough.
4 Q$ R& s4 A9 O! ?Click on the offer → pixels → Add a new pixel and this comes up:
. z$ I* ], G V% O- eMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL, M l( g" y4 H- r
from your software into the box that says 'Enter URL of image to load'.
6 z6 ~" }6 u' ]) x( SOnce you do this, it should look like this:$ v c: |0 j) }& {; m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10) o6 a/ j8 s" {3 m- C. z; E- S/ c
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:5 _9 i4 z* z7 h( R: f0 R5 J/ B
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
& h9 p* [1 u8 q5 S5 M; H$ f9 j* l6 JProsper or CPVLab.
5 X, J6 m* Q$ b g' _0 K
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发表于 2012-12-27 18:47:17
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