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PPV GUIDE [PPV新手入门][28页]3 P& T1 Z( ^+ v' I$ b1 y
详细的请下载电子书！
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# r, ? S' R7 j H0 d9 o
Newbie Guide5 }% X7 k a- J( C! I
PPVPlaybook.com
" k- E! q' w) f$ {" g( }Tracy Shaffer
6 E6 o) O* X& p% L* u- lDavid Ford
& i+ B. W4 ?0 u3 s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
7 a9 \ H6 ^# W. O: X2 g/ ZGetting Your Mind Right to Start Affiliate Marketing
0 a8 X5 o, A, w7 kThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
+ E/ D3 k& u6 C& R$ ^ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where6 Z+ w5 K* t8 M( ^$ K/ J. k& K
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing8 h I# B8 D9 h5 \: C
with any success, these claims are laughable and far from the truth.
# {4 _$ {8 C; l, G- \Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
5 _7 ]6 T, p4 q) f) L, zflow management. The main benefits are the low barrier to entry compared to other businesses, and
" N3 {! v: c, X" Kthe ability for a marketer to be a one person shop and make an incredible amount of money with low0 N: [. ]" i' A& K" z2 g* w# G
overhead.
2 w: t3 a: }# Y: D0 ~: R; H5 SThe winners in this business are the ones with persistence when nothing works, who know there's8 Z3 d* I) Z( j1 W, U$ F- Y
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
# V# x+ y* ?+ lThe cold hard reality is this: virtually everything in the space is changeable, what worked today can0 X% _+ ^7 r4 e u+ u3 _' g' M
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
; x& ?. ^; \ m7 ^6 k8 E$ q) @; AMost of these things happen suddenly and without warning, and they all contribute to the amazing
3 |4 U2 a8 N" nlearning experience available to anyone with a few hundred bucks and the ability to open an
3 o$ e! w! ]$ r( `1 Badvertising account.* d2 G' F8 B! N! ~# i' r
Your competitors are willing to work at this around the clock. This isn't a push button, instant business+ B' M/ R: m$ w1 M6 N( @7 v" }1 `
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
5 V+ `# X1 e; `, hmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
% S# B- W% A7 K5 o4 U* S! w' btrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.1 ^2 @( O# M) a; F+ _
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you j, V/ m6 p+ M5 S2 l0 c& y% r
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
7 I7 E4 b2 `* `# A: ~8 Y" Y e: Bstarted building.! ~# j# X5 q& X! o: v+ v& Y( t6 _6 v
Things you need to get started:2 ], l: {% z; K' r$ G, E' y
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
& C; D9 E/ O- Q$ b# Y2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)+ V! T6 p7 t6 g! j( o+ ?* @' F" v
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)1 P( ^6 [) J/ s, y- I" h3 w0 h
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)5 d6 ?, ~; h. F8 G- {& j0 ]
This guide describes from start to finish, how to get started in affiliate marketing by running traffic& T" c, Y+ u1 {0 v% F; |' |
with PPV.
: @* J" N4 u; u# E# cBasic Getting Started Definitions
5 ?+ n" @) { f: rAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
- t* H& Z1 V7 i( H! l( E3 ~affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main0 y* v! p$ P, b* G# K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
# \; n1 u/ i8 l, O% Ztypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).! }! f' H1 e# y
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
. [: y, P% |, Ureceives a commission on that product. An example would be the Amazon.com Associates program,
s( w1 m7 l: B, DComission Junction or Clickbank.
; ~# ]! ^4 i3 I S2 J# y9 c5 J( T6 H) eCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
3 U* _4 R) o2 u+ U8 m4 m3 Uan action like filling out a form, submitting their email address, signing up for a service or sometimes& c) w7 z: M' S! n2 o) ^- N
buying a product. An example would be Ads4Dough or Neverblue.
7 s- }9 Y* ~# S$ J/ H( v& ?Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
; Q% S S! j& Kaccount, getting the affiliate approved for offers, bumping payouts and just about everything else$ i ^$ `- Q2 |6 T
related to an affiliate's account at the network. Having a good relationship with your affiliate manager' o2 I' C3 q( `6 _' B
right from the start can really help you.
5 v7 R7 j# A* w9 [# RPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served! z9 }7 U" k' o+ p) ?3 ?) |
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
/ o3 [5 ^# B# N: L: @- \view, starting anywhere from .01 or .015.' I- e8 N9 {/ c& m& V
In order to use this type of internet traffic, the affiliate can sign up with a number of different
N+ B }5 b L! @* _% i; ecompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
' _: K3 ^+ m; J+ a5 vMediaTraffic, and AdOn Network.! U# {0 `+ @2 \5 k: v
Don't popups get blocked by pop blocker software?
! x% C$ T. B# K% PNo. Popups are served in a new browser window as if the visitor had opened the new window N9 z# A$ K- O2 Z6 n/ C
themselves.
g7 n/ b) o$ ^) d; J# K% a" aHow many popups get served to the visitor?
* p. s2 z! L4 O; GThe number of popups served varies depending on the PPV network. Some pop more frequently
) T8 ]! G$ ~2 M. |. A" E(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
+ B) S# k! z/ O- M, K, B- h6 Wserving this kind of advertising, so they have to toe the line between keeping their software0 `, v' n7 I/ T* t4 d* ]- ?: l
downloaded and still making a profit.
8 f8 G- `& T% A! WIsn't this type of software bad? Why would anyone keep it on their computer?( H. G; D3 ^9 [) J# c+ J
No, this type of software doesn't harm the user's computer.0 p" f+ A! P% z
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,: ^) J: p9 n# `+ R& p/ [8 i
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
+ `/ r0 x" }. w# l6 H& wthat they can continue to have access to the incentive.
- V8 x! ~0 z7 o/ g; A5 L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 31 q# B- R% g* b, [6 _# t
How to Get Accepted into a CPA Network
5 O$ G0 u- g6 g3 [/ Q' i9 H, nIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place+ ]# s, ?* J4 Y) j* R8 H& ]; r
to start looking for networks is Offervault which lists offers and lets you compare payouts across
+ F! c1 b: ^) n# [different networks.5 w& v4 d. a. |9 M0 ?4 k
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
. f4 `' H* F1 S9 ? j0 n2 Zapplication and be as specific as possible about your promotion methods. Usually some time after
6 Q) k7 Q8 P! j: |. x5 V* creceiving your application, the company will call to interview you. The phone interview is a critical8 B4 O' k4 W8 N# J& ]9 i$ x5 G0 V
part of the application process, and most networks will deny your application outright if they can't get
: h& i9 e* B' _9 Fyou on the phone.
/ E% d& S8 E( {6 v% _* e+ P4 {Often, the person who does your phone interview will actually become your affiliate manager after
, h" M7 p( f; _9 P( c: [" }& jyou get accepted, so it's a good time to put your best food forward.
4 ?: G( S, F4 ?( IYou might not relish at the idea of someone grilling you about your internet marketing methods over7 e9 a7 c3 U# Y
the phone, but trust me, this part is critical. Have answers in mind for the questions:* c6 @: b5 U" |- P0 A! d
What methods do you use to market offers?
x$ t% G3 L9 MDo you already have a website you will be using?
1 Y- J" `' \; p# CHow much is your advertising budget?
9 }) |/ `( Z @& f4 ~What other networks are you a member of?4 o) i) ]1 I x! E( l
Who are your affiliate managers at these networks?
4 C7 O* z3 H% j* xDo you use social media (Facebook, twitter, etc.) to market offers?
0 h; [2 o+ [: o& @How much traffic can you drive?
! O( h/ E: n; ?* X0 z# HDo you have a personal recommendation from anyone who is already a member?- }1 c; ]4 d1 u$ b& Z+ `
Once you provide satisfactory answers to these questions, the network will approve or deny your7 f+ k/ C3 g1 i
application. If you get denied, just keep applying or call someone on the phone and try again. Be2 A2 I# j+ h* p: d2 R4 W% `9 p
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
. R4 [& K0 W3 afor the network can be helpful.2 z3 \* E3 h ~& |
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
5 [: I5 c4 ~3 S% sSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
5 I& c# O* H, M/ l+ M; G, Fowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
6 b% {* C2 V; ~8 {people can open a lot of doors as far as networks are concerned.2 e, d/ c& o( |6 x
After You Join a CPA Network& N6 ~# @ q9 B- c& v! F! O3 a
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
& G& M( [6 \4 [0 zand make an attempt to get to know them a little bit.
( u0 R" V" ]/ qFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their( M) t0 F, P% V: F; Z. @
weight in gold. Start feeling them out from the start and try to get to know them. Once you get, }1 F, s1 ?0 ~; ^% o7 C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 49 y) ?) [7 {3 K7 _( m! h& z/ |
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout; e& W0 x3 _0 m
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
; [5 D; O; L0 \/ W! c& Nemail.
6 } e I3 Y2 o% }5 I- e- NFor more helpful info about dealing with affiliate managers, check out:
8 s1 r6 }1 M# o, N* w6 y* L9 z% thttp://ppvplaybook.com/blog/musi ... -affiliate-manager/* u: E! D' e$ d2 v- m2 U
http://www.mrgreen.am/affiliate- ... iate-managers-want/
- f' ~$ S# x+ `, r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5" y: P$ |$ J N1 @ j
Set Up Web Hosting+ k3 s# p6 B# ~8 y! t
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said+ Y8 I* p& S6 q' l' H6 R2 s3 ~) V
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
; t; b% i* Q- d: m; shost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
Z/ _: N% @( r0 C! a K) q1 ?) {. H# ~whoever else is on the same server as you.& Q, F/ E8 L" E4 ?; }) J/ v" T) A
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
; k0 L" ]( r3 R7 { eenough that the visitor can't close the window before your pop up is even shown. You have about 3( m) _& P; `- B
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
2 \/ J( [6 C5 n3 J0 A: O' }To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
- P" G" Y1 g1 Y' U' v. I: ^house full of roommates (hosting customers).& I9 F& x, v6 o4 s$ Q5 b
In shared hosting, this is like having roommates where everyone has no specific designated area inside
- j: m! |3 |3 q' p9 }) uthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
6 ?# d6 f& ~( s; Y" zfit.
$ x a- x8 G& M) Y) L% uSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
" J0 d; Q0 Y- w& q# g- z! A( o% Jthe rest of the roommates, by virtue of simply needing more space and resources to accommodate6 |0 k7 K' ]- g- J# o: \
their food. Everyone else's food in the house has less space to take advantage of.+ s' M1 o1 r+ N6 w6 ~" ]
If you have less server resources to take advantage of, your ability to serve popups will slow down. For& x1 e9 p; g9 |- f. q
any type of hosting this is a bad thing, and especially while running PPV traffic.
( u* d$ i1 H* l( e2 l" I- Y5 tIn the case of a virtual private server (VPS), everyone in the house has their own designated space
% Q9 H& q) z9 U- [$ qinside the fridge to put their food, and other roommates can't come into that space. The server is5 Z4 A6 M- B% n* G
partitioned, so that each customer can only use a specific amount of resources at any given time.
0 i- H+ r- K% X4 a5 O6 bA dedicated server would be like having the whole fridge to yourself. All of the server's resources ~2 a: Q' \3 _" N/ Z
belong to you and no one else can use up those resources. This makes it possible to serve much more
3 M% G2 l# v9 Etraffic, faster.' M: q! V' S; [. s0 V4 ?
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
/ i$ Y8 o1 A7 |% @4 sAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
! I2 m; }, Q9 ^6 D& e9 ~, U) Zhere:
" B2 I/ b) T5 l1 H0 R2 E, j# uhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
8 M1 ?5 O/ [9 I7 d- U) R* ^" QVPS&highlight=hosting. V9 d5 J5 o! l; d
Dedicated-Hosting-vs Shared-Hosting
8 W/ T3 T" X0 d, u1 t9 Bhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-' ?: f& T* C6 h
Hosting...Your-thoughts
- ^( W1 t/ h2 \5 g" i. z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
* f3 E' j& c, g( g- t/ ~ n6 E% OHosting Providers for PPV
% L: ~1 a' a t! O1 G; HBeyond Hosting. l3 }" }5 m% p) [( ^
http://beyondhosting.net/( J/ l o, a M
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment$ n, b7 @# c4 G/ f7 R" M2 d+ s
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
) \* Z l& [# G: U" E9 q9 ddirect linking with PPV. Also, these guys provide great support.. w" E2 [" X! c7 L3 t& l1 t
Prosper202 Optimized Hosting9 T, Z3 k2 d6 u5 c
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
6 r5 [; @) M7 Q9 nCPVLab Optimized Hosting
4 o$ |! G" w, L+ N7 z: `2 s, v5 A! b, ^http://beyondhosting.net/CPVLab-Hosting/* ~+ N' H: }) X2 w
Domain Names for PPV
, I- z6 x5 E* G) t3 u! }Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
4 j; g$ S5 L" Z1 kwhere you're going to host your tracking software and your landing pages if you decide to make them.' K# ~- a1 E! d& x u* G) U! _7 ?- e3 l
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,. U* Q; h& a5 a# s2 s
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
4 g& b3 m0 b0 l9 J5 f4 ~" R.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a* _. n" F0 Q0 u; K# W8 l1 O
term or build a whole website.
, ]8 E7 E. b( o2 `- R8 s5 ZAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
) v, ]6 E3 x2 xtracking software on your domain. This is really important, because it is necessary to track your
- n5 H4 n) Z% Y! Zconversions down to keyword level so that you can optimize your campaigns. Without proper7 r2 {5 U+ _% d+ h; ^& A7 x8 H* L
tracking, it is impossible to know what is working and what isn't.' {* n3 n& R$ `3 w
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software3 w( i, h( v7 c& n, t
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.+ P! A M" b+ {
Prosper202
$ N( ^# O/ b$ y! q( Zhttp://prosper.tracking202.com/apps/- [; X* e- s# _! {' r
CPV Lab
" y Y8 Z9 \! t0 x* `3 V( k: phttp://cpvlab.com/$ S! I; w1 A8 c9 B/ \9 O
CPVLab Help Videos9 g5 l1 i2 a8 P9 a/ g
http://ppvlab.com/oweiw/oiurw/vdm.htm
6 A- K+ u6 ?4 p; _As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
) g- D. z! P2 a/ r& g9 {# tindustry standard.
: _; w# ~8 `- B( s' S© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
( u. w+ E# d, J3 ~% OCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
7 r/ V% Q. z$ z$ Z2 ]good support if you have problems with your installation.
$ W6 q7 I# q1 j% k8 Q+ v3 iTracking 202+ O- [! v$ c$ f4 l1 {( S
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
0 E, V) c1 A7 V: l4 a+ Q( ycampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
- W$ P; O g7 [2 Q6 E4 Tarea.% a7 [4 D+ x; E
If you choose this option, keep in mind that your tracking software, one of the most important parts of1 A$ p0 ?3 i E' ]( S! Z) a
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2020 e& V/ A* y& ?, Z
interface, and their hosting.
+ J. _, ^$ d7 h( S8 |4 d5 P; _Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
4 e" B) K- [3 O. V# z6 q6 uand targets which you are bidding on. Leaving this up to chance in order to save money could c7 l$ ~( S ~' N0 D
potentially leave you open to huge risk if someone else caught on to what offer and keywords you, s+ J( I& U% Q
were using." u5 y1 U" Q; `' J" S8 f
Choose An Offer
/ S* T9 d9 b$ aNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
) [0 m2 J/ o' h$ {& [' q5 [" B9 B! ELesson on Offer Selection: m* z4 w+ g7 c# c
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
5 ]) ^) L% j9 c; R1 y: j& oIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.8 m" P* a( c# v- {
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using# M" a# n. o, F
LeadImpact as the traffic source.2 _6 c) A* _# V; w z3 }- k) p
Now the best way to learn how to put all of this together is to just get started. For some variation in$ A3 A" E3 N- U: Y2 ~
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked' ?1 i: Y+ S8 \. j: C# B
campaign.
, `# F4 \ r7 W( N" ~/ o* S1 gWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
2 z$ n/ {+ C7 u2 ^page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
& r4 |5 Z, A; B9 t4 T9 m* mthat all traffic is accepted.9 M( i. ?' ], z$ s. ~8 r2 M1 Z4 M! F
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.& F- H/ c' m5 ?$ P! F* O2 p
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
# k* ]8 a. Q1 C' Z$ }( f$ [6 ?3 tget creatives like banners or images specifically for the offer.: B- g# I9 j% f" c7 v' W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
0 i; \8 ~% n8 t, S' L H1 wBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
O2 F: Z, D% A: |4 I. ztrack my keywords. Without doing this, it isn't possible to see what's converting.
/ i1 g( ^. E. H. u' @, a. u8 TIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:. e. z8 U2 X1 [7 S s5 A( ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 91 C9 O `0 d; }: L2 `: E! v
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
- y$ e0 u; G* i) ^2 x0 e* _bottom of the page:! K0 a; X; X# d" f) g
Next, I have to cut and paste this pixel into my offer at Ads4Dough. G' G* ?" o+ `6 o
Click on the offer → pixels → Add a new pixel and this comes up:
9 o4 L7 z( S/ xMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
( {: P6 r: `* O. Dfrom your software into the box that says 'Enter URL of image to load'.
* _3 S4 ~! A4 j, T) n6 ?2 G* Q+ `! nOnce you do this, it should look like this:
' n% V& W- o7 f7 p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
4 T9 k0 F2 d" B0 ?+ iClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:; C1 O, p5 y* n# w3 X+ E
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
- ~3 N$ P7 i7 _% xProsper or CPVLab.
3 Y1 G& x, b5 f. ~! l0 [# b! u4 X- u0 k T& H
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发表于 2012-12-27 18:47:17
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