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PPV GUIDE [PPV新手入门][28页]
: X9 f/ F ]; r) x6 @, K1 g1 W详细的请下载电子书！
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0 }9 V, {2 h- u5 x( f
& x p$ A3 m. \$ k4 c: HNewbie Guide- ?# d, v! y. a" [% V8 n& g
PPVPlaybook.com" h9 _$ ~ O$ z; Z% M. G1 B
Tracy Shaffer* C& g( O# [/ n1 k' {
David Ford
" C; x$ y- x; p1 h4 O; _4 d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1, Q% C$ e4 c4 t4 }
Getting Your Mind Right to Start Affiliate Marketing
0 M: l; R6 J6 ^. r. r8 AThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
" o8 X$ D% W) B/ i. l: ]ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
% ?# T1 w2 C% n! {you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing+ B' w8 Z7 p+ K& F7 e ]5 ?$ U) F
with any success, these claims are laughable and far from the truth.
' O. J+ s4 l& N6 n& w- tAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
& J8 i$ N$ B+ x' K b! Cflow management. The main benefits are the low barrier to entry compared to other businesses, and
; d' H$ f! t" ~4 \6 @7 I# kthe ability for a marketer to be a one person shop and make an incredible amount of money with low3 \$ r, U9 M6 G1 \& i
overhead.' M. _/ O9 C' w& s& t! _
The winners in this business are the ones with persistence when nothing works, who know there's
5 o2 p+ t1 o6 l6 }" h, f9 }0 r' z7 Zplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
) z- b9 B6 _& u, _( _3 KThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
h" N7 c* J( ^( q8 Dstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
1 _; s1 S5 M' sMost of these things happen suddenly and without warning, and they all contribute to the amazing
F7 h" a" ]8 o7 C' w7 Glearning experience available to anyone with a few hundred bucks and the ability to open an
5 j/ t. h a. Y+ I4 h" Sadvertising account.
c" Z( F/ L& NYour competitors are willing to work at this around the clock. This isn't a push button, instant business% w* b1 M4 U9 C3 Z6 E6 g" `9 m. D" S& _
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet9 A2 k* L6 P, ?- b. B' A; {2 M$ c
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
% ]& ~' O7 k( ?0 h; G* u4 P/ Qtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.& S( Y" k" ~) y& ~* a! H/ {
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you" p1 t* j" k+ N6 t( s h
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
* s/ U. `- @4 \# ]started building.
5 } _. K: F* u4 o# o! b2 l1 R* e9 CThings you need to get started:
- N" k3 k" Z9 r" ?4 U2 I- X8 {& [1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)& b5 k+ M/ u0 I+ d* E7 {
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
( } P) _2 ]* E, F3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
8 G z" Q0 u! A4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)( u9 h! J$ M- W2 b6 a2 P0 T
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
6 S# D1 L. p. e+ Y* z# Uwith PPV.
0 ^; o" v" `3 O5 RBasic Getting Started Definitions; u# z0 r% ~" S2 A
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more# J2 C. j) T2 p( Z) n7 G& X; M
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main; S& G( s0 V! Q# K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2, d Q& l0 R e* e: B
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
% f/ R; B9 [( g% E3 s- T# J6 `Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate$ `4 m* @" f/ @* }, P& n
receives a commission on that product. An example would be the Amazon.com Associates program,0 J7 O6 _( {/ k# u7 f8 W; [7 r: z4 C
Comission Junction or Clickbank.
( M/ o8 I9 ?1 l+ c2 ~Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes& o. x9 [% T& J/ `6 E$ {
an action like filling out a form, submitting their email address, signing up for a service or sometimes
: c) l+ U. C. F$ L2 Q abuying a product. An example would be Ads4Dough or Neverblue.
$ {6 l2 Z' O3 h$ F, tAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's+ d# `9 \, ~4 t- H' j3 w! M
account, getting the affiliate approved for offers, bumping payouts and just about everything else
, U/ B c# ] e3 nrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager. [, U, j0 a2 B7 M- m4 I
right from the start can really help you.8 H7 I, M) c- o
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
0 u* {) M3 ^# Z4 r# C0 d7 Rin pop-up form through downloadable software on the visitor's computer. The advertiser pays per; }# X2 H& g5 y! [
view, starting anywhere from .01 or .015. ]& H J0 W! I$ G( E2 z7 Y1 B
In order to use this type of internet traffic, the affiliate can sign up with a number of different
& T# y/ @% _* w/ U7 l5 ]2 Acompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,5 d+ Q. i ?. q$ @
MediaTraffic, and AdOn Network.1 c4 S" x% L% R
Don't popups get blocked by pop blocker software?
O# y# L$ w$ c& k: P. _6 XNo. Popups are served in a new browser window as if the visitor had opened the new window
- f5 l w5 }7 Q2 rthemselves.
/ f; k B$ R$ @2 FHow many popups get served to the visitor?3 D) g' w5 C' R0 w6 F9 O9 F
The number of popups served varies depending on the PPV network. Some pop more frequently
5 |& u/ _- l3 ^5 o3 ^1 y4 Z7 t: |(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by2 c+ O4 I: c8 }1 I1 J- ~3 v
serving this kind of advertising, so they have to toe the line between keeping their software$ h& O8 o4 D. j" u( r
downloaded and still making a profit.: r9 \6 W( `7 Z( t7 G+ i
Isn't this type of software bad? Why would anyone keep it on their computer?7 q2 ]/ @6 L. R5 u9 h3 V
No, this type of software doesn't harm the user's computer.3 E. L! K3 X2 r' H9 `4 ~' Z
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,7 b% {2 A1 ]% u' d
toolbars or videos to place the software on their computer. The visitor keeps the software in place so& k& Z' N& U# y7 M$ u4 f8 }' \
that they can continue to have access to the incentive.
0 a7 C- j. O+ u' }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
# ]/ w8 E, g+ F6 fHow to Get Accepted into a CPA Network
5 \5 ?0 W" n& D' Y5 N- ^In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place+ e1 O, R2 G0 f
to start looking for networks is Offervault which lists offers and lets you compare payouts across
9 H1 ]+ O# H5 D0 d0 P b) vdifferent networks.0 h; U1 e* P; ^* e
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
* @- V7 G v5 s' k1 H( z# O4 Oapplication and be as specific as possible about your promotion methods. Usually some time after, \. f4 w( [0 E0 p3 [% D+ c. B2 u
receiving your application, the company will call to interview you. The phone interview is a critical3 I, _8 h1 A; e5 X6 h/ X
part of the application process, and most networks will deny your application outright if they can't get2 |8 Q7 n w3 A
you on the phone./ c+ K2 G7 y, e8 P+ ~7 P
Often, the person who does your phone interview will actually become your affiliate manager after8 N- k) N/ h2 d
you get accepted, so it's a good time to put your best food forward.* f3 |) ? g, M' n7 H
You might not relish at the idea of someone grilling you about your internet marketing methods over1 P6 l: F; ]# \' n' X8 H* Q8 u% k
the phone, but trust me, this part is critical. Have answers in mind for the questions:. t# a( h2 r- k
What methods do you use to market offers?) n/ D' I, R/ M+ l( ^& n2 O
Do you already have a website you will be using?
2 a8 Q! ]5 K2 h8 F# _, QHow much is your advertising budget?2 i5 |( t! U: o" {( T* ~
What other networks are you a member of?
+ r7 ?# B* R8 x( [, |6 |Who are your affiliate managers at these networks?0 @/ d& U3 v; A( q" H# K# C7 c8 q) b
Do you use social media (Facebook, twitter, etc.) to market offers?, H+ X# U! D* e" V0 G+ e
How much traffic can you drive?# W% I5 Y7 X1 X6 d$ d
Do you have a personal recommendation from anyone who is already a member?. {' V# d z7 p9 u$ g
Once you provide satisfactory answers to these questions, the network will approve or deny your3 t" Q- b; B' c0 y
application. If you get denied, just keep applying or call someone on the phone and try again. Be
9 r% s& M- h' j1 ]$ }: Cpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
) V% G7 u2 ?+ D( w/ n! Y+ h& f8 qfor the network can be helpful.2 X) @5 s0 s3 H8 ^
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
5 C* ^, Z2 \2 pSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network0 U5 H; A7 o8 B3 N2 R6 c6 |6 O" P
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know. y9 P5 p9 G, W- {: j
people can open a lot of doors as far as networks are concerned.
5 l! I8 r( c' Y6 q7 @, g1 BAfter You Join a CPA Network% G% _6 n( U" l2 l' v+ d
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
# o! X8 X+ f! z. {7 H' y% I$ Wand make an attempt to get to know them a little bit.
) X" K' x# _, t) R+ q" E2 X. @1 `& tFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
) @* s" k8 i" w. a0 f# s. Xweight in gold. Start feeling them out from the start and try to get to know them. Once you get
8 p; R/ X+ ^1 v0 _6 b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
5 }$ ]0 G3 P# m" {8 Ularger, they can really help you with your marketing efforts, scaling campaigns and getting payout4 i ~: v2 k" v& p8 W& ~" v7 K- k
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus1 s$ c- ?* C7 i
email.
3 A6 |: m5 P2 O4 H$ U2 ]" U: |* H7 i4 [For more helpful info about dealing with affiliate managers, check out: O0 O0 j, P8 T* f' k9 `
http://ppvplaybook.com/blog/musi ... -affiliate-manager/6 |( S5 f9 K3 o8 Y1 c( S8 O
http://www.mrgreen.am/affiliate- ... iate-managers-want/- ]# d& e% z. f% }' S% j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5& R7 N% L& p v
Set Up Web Hosting
( t3 F% y$ \7 z) o5 OGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
& h+ m& i" t Q# vabout internet hosting. In general, you get what you pay for with hosting. When you use a shared0 p! T* p- @- D( J
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
. u. R3 Z. }: P Rwhoever else is on the same server as you.: m3 P/ p% Q) D1 T' Q3 e
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
% f0 Y$ n% d& K" U( a+ k/ ?1 A4 Renough that the visitor can't close the window before your pop up is even shown. You have about 3
9 f5 k3 \/ S! Vseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
! v+ v/ j- t2 u9 t" TTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
( M& Q+ P# H. r$ R8 [6 |: B0 W/ k; ehouse full of roommates (hosting customers).# l% d0 u2 ]% W0 ^- }* H
In shared hosting, this is like having roommates where everyone has no specific designated area inside
( u6 ]4 s v9 A9 q: ]2 H% u) qthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
, A& p+ _# c1 Wfit.
( B V' u8 J' n8 b. Q( `/ Y' OSay your roommate brings home a large turkey. They will then take up more of the refrigerator than& H) q. a1 y9 g; A- ?4 i% o0 m; u8 u, n
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
' T$ Z5 k9 U' l4 S5 O9 rtheir food. Everyone else's food in the house has less space to take advantage of.) I$ X( q. a) S5 \ O/ K9 `0 B( B' O
If you have less server resources to take advantage of, your ability to serve popups will slow down. For A$ E) P* J1 ~: S) e$ c
any type of hosting this is a bad thing, and especially while running PPV traffic.* W# l5 K+ r' f3 J0 w
In the case of a virtual private server (VPS), everyone in the house has their own designated space7 r6 W5 J! t0 o# z) V/ k
inside the fridge to put their food, and other roommates can't come into that space. The server is% b: j3 m8 t( {+ D- U1 I
partitioned, so that each customer can only use a specific amount of resources at any given time.
& r: u# B+ i/ M& v9 p. g. f) ZA dedicated server would be like having the whole fridge to yourself. All of the server's resources
5 ?4 s( C8 l3 `; ^: Ebelong to you and no one else can use up those resources. This makes it possible to serve much more4 s0 l& Z L# j0 j& ?/ L
traffic, faster./ Z8 @0 w3 I' k5 m1 X& R
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server." c, s& C W7 d* k. c, O
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is# z; u- g9 [' c2 Y
here:
6 Z' R. s% M0 _9 k' K! _" E khttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-' [( P* r; C1 U4 t: M" O0 p
VPS&highlight=hosting
& d4 N/ q- s, d- S' {. T, UDedicated-Hosting-vs Shared-Hosting; d7 Z! B/ d9 A4 o5 }
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
1 O' c* V& @! WHosting...Your-thoughts
1 Y$ p" x# a- y' D$ t- T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
" g6 @7 D, _' {0 G& s0 c/ d2 X( a2 hHosting Providers for PPV
2 R8 n) a2 B* t6 {$ B/ S% n9 DBeyond Hosting% S Z5 a" j6 S3 q- |2 ~3 F, ]% ^
http://beyondhosting.net/' }+ P, O$ d4 I
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment0 P& F1 ~ T/ h
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
" n0 H; _0 o, r! O1 f9 hdirect linking with PPV. Also, these guys provide great support.8 `$ Y5 g' e! |, s9 `
Prosper202 Optimized Hosting5 y! x1 m8 ^+ r+ t L+ _8 u
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
2 l8 r# ^$ U9 `6 H' }CPVLab Optimized Hosting8 \/ t% h8 p1 D- T! {' I( F5 I
http://beyondhosting.net/CPVLab-Hosting/" Y7 N; F( S1 f# o
Domain Names for PPV7 Q7 L; K1 Y/ y. }! |5 C+ B5 N
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
6 B e# X2 P; v9 {! Swhere you're going to host your tracking software and your landing pages if you decide to make them.
9 O8 w o; v# \Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
* J/ U% i0 L( p& M. jbland one is fine to start with, to host both your landing pages and tracking software. The .com,3 A0 L; @- F' l& T2 v; u
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
% A' p* \ h+ U5 Z+ d/ `( U- qterm or build a whole website.
: I0 w$ \( r F. l. f% n! eAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
9 S8 i* R8 f/ n5 j7 ptracking software on your domain. This is really important, because it is necessary to track your, v6 b4 I. t0 M& }/ R7 U ?# I
conversions down to keyword level so that you can optimize your campaigns. Without proper; A7 w; q4 R% G
tracking, it is impossible to know what is working and what isn't.
/ _# a. O+ B0 Z/ ~To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software* t2 r' P9 v: [2 O+ n9 r% q0 o
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
2 z4 V0 X; z8 {. L- fProsper2026 u: M9 n* b8 Q& v
http://prosper.tracking202.com/apps/
8 ], x8 P: i# `' eCPV Lab
% i6 `" i# }) {http://cpvlab.com/
' Q6 o0 ?+ O- ]! eCPVLab Help Videos
" l/ f7 T3 [6 H* G; Ghttp://ppvlab.com/oweiw/oiurw/vdm.htm2 O! g9 `& t1 N0 Q8 I
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
) p/ _' W& w; g/ Aindustry standard.
7 @+ J$ Q; }2 r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7- ?. ^. x& n& {
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
9 U8 m# F: ]! t7 @' K3 ?5 q( Vgood support if you have problems with your installation.* |7 n4 Z' s8 e
Tracking 202
2 z( w# V" @2 b) @9 l! }- w9 k/ lTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
( o9 l2 t3 D# p* ?" Rcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
) z' E; D% u7 {& _% \% r4 ]3 {area.9 I" K! T- Q8 A) S" L1 h5 \
If you choose this option, keep in mind that your tracking software, one of the most important parts of8 H, m' L1 O( T6 O
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2023 L. }9 V% Y1 A
interface, and their hosting.
( r9 V. L% z+ R8 vAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords8 j5 Z) [' [+ N2 q- Q- d/ S
and targets which you are bidding on. Leaving this up to chance in order to save money could. @, s Z% Y4 h% D; [ x
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
" f1 a' @8 Q" K k: I) k8 n: J7 Rwere using.+ \8 e v( ?/ E
Choose An Offer0 j3 K( K0 T) Y! y6 \' |
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
6 T, ]9 ]' t1 a0 z' K: D: T5 [* RLesson on Offer Selection
3 _% j# Z) [5 G7 Q$ \6 B1 ihttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
- f J4 i" ]$ m/ cIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.$ e- k- V; f1 v* N# a$ A
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
( h2 S# C' z! _6 E6 S, D. b" Q2 YLeadImpact as the traffic source.1 v* v- z& s$ p: Z* C
Now the best way to learn how to put all of this together is to just get started. For some variation in
0 @- g* ?* x6 i& Z1 g- q! jthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked2 k# v8 p3 i$ Q3 J9 j+ P8 {
campaign.: g. U6 l- Y" K* [' p
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first6 U# q, h ~8 L( C" T1 A4 P; e
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says9 l( Q d- k! v
that all traffic is accepted.
$ L9 s; N3 k7 M6 gFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.# d7 ?3 I! e; ~/ |
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
$ J8 x; l4 Q- y9 H" x6 C) u: d( X2 Pget creatives like banners or images specifically for the offer.
9 h, ?9 S* z) Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
7 J& e* B7 \" J# y( JBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
) l4 L# ^: Q" U8 M; _* h/ O& vtrack my keywords. Without doing this, it isn't possible to see what's converting.
6 r6 F0 u# g$ {; gIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:, I; T% ^; D' @# j- M% a& ~2 |1 c4 u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 90 ]+ H: z0 F% i' d
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the" h1 L( _: ^% ]
bottom of the page:
D4 b5 h$ H" tNext, I have to cut and paste this pixel into my offer at Ads4Dough.
0 L7 ^; E& ]) l2 m) GClick on the offer → pixels → Add a new pixel and this comes up:, { ~) B! d0 D1 E3 X) `3 Q
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL* r; n# `7 C2 Y
from your software into the box that says 'Enter URL of image to load'.0 _2 q8 Z& `$ t9 _" g( m
Once you do this, it should look like this:" t' B) {9 x) _0 F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10( R7 U, [ a0 ~7 j! O5 Q
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
" c* f! w& E, i; R- ]Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either- p2 R3 k8 O! A. B
Prosper or CPVLab.
- Z1 `: Q0 a3 a( N- q5 N6 v9 U7 J3 Y
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发表于 2012-12-27 18:47:17
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