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PPV GUIDE [PPV新手入门][28页]
; a: l& q' |+ Q e1 \# ]# Q# Q$ f H详细的请下载电子书！
0 Q* ?1 ?/ N+ Y4 H! {$ I: Q* a& H# L* i/ c
- W) Q1 v2 A- E! u$ b. b
Newbie Guide* q+ l) M7 ]; C; F+ i
PPVPlaybook.com* m2 y9 X" Z! y5 H
Tracy Shaffer
- ~# N" ]- S# W* Q4 v( @David Ford
' G% q k# a5 W& h; J3 Z- C/ \& `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
; u1 F4 \: Y* ^1 d/ X* U, C6 jGetting Your Mind Right to Start Affiliate Marketing! X3 U& ?6 F6 k5 u" P6 p5 T
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
. m8 f5 k* I8 C* H' C) Rever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where, }2 r# {* v* J7 [7 P. i* Q
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
' v: }+ j* o7 r5 G4 z' p* o3 |! p: y2 `with any success, these claims are laughable and far from the truth.
' H, m5 [4 ~5 i V) A7 A9 cAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash! U9 m; y! s$ r* r, g# L
flow management. The main benefits are the low barrier to entry compared to other businesses, and
1 P& _1 F; Y' w+ Sthe ability for a marketer to be a one person shop and make an incredible amount of money with low; K, Q1 Z4 [8 J1 M* _3 [! |
overhead.9 b6 |8 K' U& I% t4 j
The winners in this business are the ones with persistence when nothing works, who know there's$ g: M, D/ A& T: A' ^) h
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
. Z4 L- [ B: x$ dThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
! n) r2 I: ^7 j$ I7 F: gstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
5 x. u. c! Y M5 H2 l6 q- a! I& LMost of these things happen suddenly and without warning, and they all contribute to the amazing
+ g' @) J; G) R1 l) Llearning experience available to anyone with a few hundred bucks and the ability to open an
1 n; i+ G0 K$ r* B, _ D$ Zadvertising account.
0 G, x/ v4 p# c, i7 E6 {Your competitors are willing to work at this around the clock. This isn't a push button, instant business: K" \. H- V2 G9 o* w
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
- @ j; d; J6 e* nmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
3 Q3 B* F+ l7 [$ Ntrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
2 T+ y* y/ y$ l* z m" t8 U0 SWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you7 k( W, s) I% t& n: h' `, F
started building PPV campaigns right away from start to finish. With that said, time to jump in and get$ ?' h) X7 ~0 g4 J4 J( u/ m7 j
started building.. {+ e, E: ?" [& }9 Q
Things you need to get started:+ h5 H- A' G- G2 G: }7 q
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
. D4 ]% A% @, n5 U" `2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
9 l+ }5 X" {3 m* W- ^" H- `3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
* m, Z" P8 U9 d& G$ B1 z4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)6 p8 N0 U$ s" Q6 o* S+ @( j# ?
This guide describes from start to finish, how to get started in affiliate marketing by running traffic8 f& N) r7 V' C
with PPV.
5 f1 |1 X" c7 x: M DBasic Getting Started Definitions
, L, }: j; c2 Y/ _* M! q+ IAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
1 z3 u5 M- ~3 f+ |; @) s# {+ q6 _affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
7 Z5 D7 M" h' C( J% C0 p* O8 J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2$ b+ }; w5 o' S: _3 m8 I
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
$ y: |# J7 ^. v9 [Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate, b5 h9 i' W0 o6 _+ r* g
receives a commission on that product. An example would be the Amazon.com Associates program,' y0 D! ~& L4 G, c1 M
Comission Junction or Clickbank.8 C/ t! q |* i& Z3 H
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
" ?% t4 L/ ?, Man action like filling out a form, submitting their email address, signing up for a service or sometimes
- e/ n* u; O- K6 Z3 B, }) Nbuying a product. An example would be Ads4Dough or Neverblue.
1 L# V4 T( ^2 V C( L3 g, K8 nAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's; r& q# r; {! W, t; a+ R) f) g
account, getting the affiliate approved for offers, bumping payouts and just about everything else
1 s4 Z2 ^. n9 j- G" [related to an affiliate's account at the network. Having a good relationship with your affiliate manager
" W! O }0 r3 J2 h- pright from the start can really help you./ x1 {2 S) Z8 `
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served1 N7 l4 K5 W' u, f
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per7 A( H3 `3 E( l& U- Q
view, starting anywhere from .01 or .015.% s' t- R: e0 X5 x7 c* B. J5 i
In order to use this type of internet traffic, the affiliate can sign up with a number of different2 c( q! c$ f1 L4 G9 U% ~
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,. a! }/ R) \/ T; B! ^& V; o( W
MediaTraffic, and AdOn Network.% A6 o u( Z- t( B4 k
Don't popups get blocked by pop blocker software?
" _* ]3 t% I! y( l, F* lNo. Popups are served in a new browser window as if the visitor had opened the new window
' F; `( Y v' [themselves.8 l( i1 S3 Y0 U; F
How many popups get served to the visitor?/ d- C) [# Y9 D
The number of popups served varies depending on the PPV network. Some pop more frequently1 |* B5 P, Q1 L" J4 F6 A: x+ D
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by( j' g0 Q) c3 F% A7 K5 p
serving this kind of advertising, so they have to toe the line between keeping their software
! ?; i% I R$ h7 B" v5 S& Wdownloaded and still making a profit.8 Q# N( I" t: X
Isn't this type of software bad? Why would anyone keep it on their computer?
7 x6 D" p3 }5 kNo, this type of software doesn't harm the user's computer.9 P$ E1 B* h8 S# G' n. K0 W
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
Q9 I8 U, Y- C! t2 B& Otoolbars or videos to place the software on their computer. The visitor keeps the software in place so
' n) t& V/ n5 p% m" p# N2 [that they can continue to have access to the incentive.' y+ v5 c; Z. N8 u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
$ B4 m) A- ]* I+ x7 [4 iHow to Get Accepted into a CPA Network; {# m7 n+ Q1 R8 \( y/ H
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place: {3 p8 U$ M5 I( x, `
to start looking for networks is Offervault which lists offers and lets you compare payouts across
! l: I, }2 f+ N, k4 fdifferent networks.5 o! \8 \- Q2 k5 {& M& N
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)5 y. z, `5 Y- w: U& ~$ I
application and be as specific as possible about your promotion methods. Usually some time after5 z9 z0 E3 P. F; E) [( ~
receiving your application, the company will call to interview you. The phone interview is a critical; ^; Z* h: v3 S9 e3 q
part of the application process, and most networks will deny your application outright if they can't get
9 Q4 r' H0 u& b7 Z& c/ H8 lyou on the phone.5 V* X+ _( Y8 U9 R
Often, the person who does your phone interview will actually become your affiliate manager after" w7 W- h2 j' n' Q5 e. J
you get accepted, so it's a good time to put your best food forward.
+ N3 L! a- n, o! LYou might not relish at the idea of someone grilling you about your internet marketing methods over, j: x1 o: c _4 F/ {4 z
the phone, but trust me, this part is critical. Have answers in mind for the questions:
: e5 w* `4 r4 S+ E) e9 KWhat methods do you use to market offers?9 s/ Z) f4 }# z5 h8 K: n$ |
Do you already have a website you will be using?4 @/ p: p0 U6 P9 J& p' ~2 }
How much is your advertising budget?: U1 I7 _) K: z
What other networks are you a member of?# t! j6 e8 q* \* y
Who are your affiliate managers at these networks?5 ?$ u$ Z4 [0 H+ H$ X7 O% }
Do you use social media (Facebook, twitter, etc.) to market offers?
$ t5 G T0 n- G# H5 z. S, s% |7 t: nHow much traffic can you drive?" v; b- w1 y& L" M
Do you have a personal recommendation from anyone who is already a member?
; A1 K2 R) g d9 gOnce you provide satisfactory answers to these questions, the network will approve or deny your1 b- P* \+ r+ m) t: \+ T) b% h
application. If you get denied, just keep applying or call someone on the phone and try again. Be
& P4 v8 q) Y' O0 i8 f, B* @persistent. Also, getting a personal recommendation from someone who is already an active affiliate
1 ]1 U; F3 F, [for the network can be helpful.
. @" M* N7 u0 u( [1 }To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
% G1 j: p2 n2 aSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network/ `- O$ K7 ?7 q" f1 E+ f' |
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
8 h j' l& N/ y: o9 Kpeople can open a lot of doors as far as networks are concerned.
7 l$ U# l. w( r7 f3 P3 G& YAfter You Join a CPA Network0 H! P/ ~* X2 E0 A# t# M- E3 N
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager2 d1 O; }/ B. d9 \ Q0 O5 m
and make an attempt to get to know them a little bit.
1 W; e+ v; }- u5 jFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their. |& x3 ~& }; Y4 X
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
/ M/ |9 p8 p% l& W% f& k. o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
4 Q0 r. ~' K; E3 h- O" n* V; ?/ s. llarger, they can really help you with your marketing efforts, scaling campaigns and getting payout2 T$ K* ]. }6 A2 s5 G+ M
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus/ k8 \* C; Q$ ]7 A6 @( A
email.0 a5 T) e ]! L6 E( Y
For more helpful info about dealing with affiliate managers, check out:
' k2 j: p1 V2 r8 r3 X5 ohttp://ppvplaybook.com/blog/musi ... -affiliate-manager/( s- X" z' x( z* w1 U
http://www.mrgreen.am/affiliate- ... iate-managers-want/. v O0 `+ O- g6 \9 I! J$ Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 54 `$ I( X! X: U+ o) U
Set Up Web Hosting
6 \+ l/ @- G, o6 yGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said- {) D+ Q" x6 G# _) R: C T, w
about internet hosting. In general, you get what you pay for with hosting. When you use a shared2 C. P" f X) g* ~8 l' p, p
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
( `9 G- B3 @& W& _, K( F/ l, wwhoever else is on the same server as you.9 L! c( F! v+ F8 V4 u
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
$ ~9 [6 c2 j' `& X4 qenough that the visitor can't close the window before your pop up is even shown. You have about 3
. S/ q7 F% {, ^0 @seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.' `! \/ S% V8 Z7 @! J" _9 |/ T8 O4 ^
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
- a6 {# }& d. l; {: q* Q3 n i4 |house full of roommates (hosting customers).
% b# M* o1 ^9 U/ }( `; eIn shared hosting, this is like having roommates where everyone has no specific designated area inside/ a2 u! l6 s9 ?4 O' t( p: D5 n! @
the fridge where they are supposed to put their food. Everyone just jams their food in however it will% D. E& I8 _5 f7 F, b# [+ W
fit.6 d, u, R7 Y$ X0 `. d( d$ O! Q7 g
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than6 T g6 r) k) z% N. O G( ~# v# O
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
: r2 \" k$ z ^9 u1 K0 wtheir food. Everyone else's food in the house has less space to take advantage of.# P8 B4 x8 ?+ e5 A0 w- z8 _3 T
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
) y# D. M% ]; M3 {any type of hosting this is a bad thing, and especially while running PPV traffic.
' `. ^4 L& n7 [& j1 wIn the case of a virtual private server (VPS), everyone in the house has their own designated space5 @; J$ X4 |: h8 F+ f& H; j
inside the fridge to put their food, and other roommates can't come into that space. The server is1 o F& s( ~( d' ~* s
partitioned, so that each customer can only use a specific amount of resources at any given time.6 f( Y: k. n* B; B2 P6 z
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
: O- g* d+ M; ?$ D6 S# ~* `$ Hbelong to you and no one else can use up those resources. This makes it possible to serve much more
1 g/ Q: X d: {traffic, faster.0 E; t9 b& X% v) C
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.- ?6 d# E7 |# r" A& [7 L* t, U; \2 k
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is a: W5 m; M# X( }$ r' T% a
here:
$ C7 W( ^+ f/ D# h1 l- p, K5 fhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-! l0 S. R+ ?+ O
VPS&highlight=hosting
" _5 ~' s% z& A- R1 z* s5 G8 m3 fDedicated-Hosting-vs Shared-Hosting7 ]1 h6 z2 p% K/ C5 P) s# [
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-5 G4 Z5 d: F$ {, f3 H
Hosting...Your-thoughts
5 E+ u$ M. H( S0 K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
7 O; _3 J2 h- MHosting Providers for PPV
w' w6 ?5 \/ NBeyond Hosting
/ w5 }5 r$ h' ?8 Bhttp://beyondhosting.net/+ b4 c" I+ @! S8 B5 E, q$ Y
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
! a3 ?. h' [( E yreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
& g4 Z) G6 w1 A) v8 Y/ Y" p/ G& Fdirect linking with PPV. Also, these guys provide great support.
* y0 v$ V+ T h0 A# }6 p$ UProsper202 Optimized Hosting
/ X5 K1 `5 }4 m( lhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/$ R, \& ^; B, s4 v" \9 `
CPVLab Optimized Hosting
6 b" P3 f" h* }; X0 M" A$ ihttp://beyondhosting.net/CPVLab-Hosting/+ d% o! L0 u" I6 Q* C9 Y3 A
Domain Names for PPV) l" d- }# Y7 }2 ]- y! b6 |
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is, l, E* g) l# |+ s _2 E
where you're going to host your tracking software and your landing pages if you decide to make them.- b& Z% a2 _* |0 T q4 C
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,( {+ R% U7 Y6 I, V
bland one is fine to start with, to host both your landing pages and tracking software. The .com,3 `5 n; Z: E @; f
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
9 ~ c) `* F/ e- E1 I( o9 W# l/ M+ sterm or build a whole website.
3 L: A5 p0 E0 mAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
" L7 V$ D7 d/ ~- B& t Q6 @+ Rtracking software on your domain. This is really important, because it is necessary to track your
[# r: X5 T$ Nconversions down to keyword level so that you can optimize your campaigns. Without proper# D; r5 P/ n+ M" P% K7 T
tracking, it is impossible to know what is working and what isn't. @; c& H: `' k, I* E2 t
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
' j; E; F% D9 W* a1 r9 Xis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.5 A# K5 p3 F, M+ K
Prosper202& w! O. Y% W1 Q. t
http://prosper.tracking202.com/apps/
( b0 Z+ D* a; \: @CPV Lab$ n o- `' x) U8 E' c+ I
http://cpvlab.com/
2 `5 B- m4 _ m2 A5 Y' p TCPVLab Help Videos- m$ K4 q1 Y' k" j; y: N
http://ppvlab.com/oweiw/oiurw/vdm.htm
$ O' n+ e8 H8 |# NAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an& y5 I6 t" F1 v. P6 Y, s2 N4 I
industry standard.
% l( n7 d8 Y$ p% d8 K- t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
, L2 I/ x5 P/ pCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from- M1 {- w2 X2 Y9 Y) V
good support if you have problems with your installation.; |( k) X6 N: }
Tracking 202
" c, D9 X+ y B3 ^. dTracking 202 is the hosted version of Prosper202. You can create a free account and then build your4 X/ ]' ?* G/ j5 X ?! b( u8 j: ^
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
' y& }. x$ w6 ?* V% t& farea. J2 I: v J5 C$ U
If you choose this option, keep in mind that your tracking software, one of the most important parts of& H8 z. [6 \- U! @
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202* u/ n; ~# U& _6 l O5 t ^) @
interface, and their hosting.
% I, V: y- Q( yAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
* l8 h2 B; f! Pand targets which you are bidding on. Leaving this up to chance in order to save money could/ I6 M0 X$ g* Z7 {) ?7 F( |
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
y% L/ u0 l) d# Q+ Jwere using.
g' {+ `/ i5 c/ t# q6 vChoose An Offer+ c! S% S, H9 |8 ^* W5 K, \
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.) [+ ~# @: ~& P- z" O: s; F
Lesson on Offer Selection
; Z, L" e- W9 b) {$ P& Thttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
1 ?7 f7 e$ r) y' g" O' GIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
4 A+ p' O6 c* M C+ zTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using" o: i3 @( T) [2 p# m2 O' T: L' H/ }
LeadImpact as the traffic source.
8 h* p; b- h O: @' x1 pNow the best way to learn how to put all of this together is to just get started. For some variation in
2 C2 k+ {0 {# h6 B9 q$ c" q7 ~the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
4 U: E2 f9 z# z Q6 Wcampaign.( a0 x" U) B1 D4 K( A4 R I
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
8 n/ j+ u4 I" [7 Mpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
/ X! U* S4 S! bthat all traffic is accepted.6 _0 P& a; h4 ]7 @: i M
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.+ ?* }0 m5 H/ [" v7 k1 ?
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can; {7 U) {3 T0 h/ z0 b9 C
get creatives like banners or images specifically for the offer.
, i% D1 w; x7 |+ f/ k% _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8% f3 M e& y( L- k8 \/ x0 {/ }
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
# h5 X" }) m+ i, jtrack my keywords. Without doing this, it isn't possible to see what's converting.' o8 ]# x; J5 e/ a1 x9 t& l ?: i
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
/ G7 I Q" j) b( a: Z/ a+ n2 |1 x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9- k, L0 r( { w% H* o# d* z
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
5 E b: B9 k9 C* v/ v0 Jbottom of the page:
+ j+ Y9 R, [* ?Next, I have to cut and paste this pixel into my offer at Ads4Dough.! w4 f V4 p* H. _) y6 }
Click on the offer → pixels → Add a new pixel and this comes up:
# [$ X4 [4 u9 I- [Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL' T- r, U7 o* v) E! e! _4 H
from your software into the box that says 'Enter URL of image to load'.
y( |, a1 V% e; z/ D8 ?; n4 ?, vOnce you do this, it should look like this:: e+ e7 n: G+ I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10 B; r: q6 x7 W4 q. B
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
; l5 w y1 J) ^; ENow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
) f7 p' x7 L/ x# D5 pProsper or CPVLab.$ C0 A: d& ^( _' ]% G4 i2 e
& W6 @4 _; `- f9 t; E8 ]" }
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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