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PPV GUIDE [PPV新手入门][28页]
6 P+ B! R- C e) N详细的请下载电子书！
! H7 g. n9 t% j( o% D# s& }! C7 k& L& b2 D
0 K n" _5 T: L* h( o; J4 @1 c0 w; aNewbie Guide
/ V% A2 Z! U: cPPVPlaybook.com
* M' v! Z8 {7 r+ s0 bTracy Shaffer
$ g5 W" ]/ O' O6 Y6 O! qDavid Ford3 P2 W1 O5 P5 C2 ^: Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
: ~7 M( M7 p5 L. _Getting Your Mind Right to Start Affiliate Marketing, K7 x$ S$ \; n& Y
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
/ r! A3 r5 [2 m4 Q% lever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
$ R8 \' m5 O1 `) h: P6 vyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
9 E* ^3 R; d; N$ M0 A' e" nwith any success, these claims are laughable and far from the truth.8 c% ^8 z9 h e( l
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
5 |7 N+ n- z K+ d4 [. N( |8 qflow management. The main benefits are the low barrier to entry compared to other businesses, and
C o! }1 k" o* J9 J' I- Bthe ability for a marketer to be a one person shop and make an incredible amount of money with low
- `; R. ~9 @7 z0 C0 noverhead.
& e" ]+ h" Q0 r8 V7 P, h$ M9 Y" kThe winners in this business are the ones with persistence when nothing works, who know there's5 F# B. R6 f2 V# j
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.7 ~! `* N' V4 G2 I
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
; n1 l6 |2 m9 {: b4 U2 Istop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
( Y% X+ e, M) {) _- J) yMost of these things happen suddenly and without warning, and they all contribute to the amazing0 N$ T$ r8 z' r2 o+ P y
learning experience available to anyone with a few hundred bucks and the ability to open an
! O. r* c) b; p. P% w* ^6 v. {- yadvertising account.
; ?& G( q0 g/ ?; ~1 oYour competitors are willing to work at this around the clock. This isn't a push button, instant business
p# Z& U6 y5 K/ ?where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
" x- \9 K* ?+ ]8 |: S( Ymarketing has spent countless hours learning, trying new things, launching, tweaking, improving,$ J4 Q T, |4 a. |8 s% b, T% Y) u5 x
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
% y% u3 |; I( o2 qWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
1 L0 V$ u6 G9 M1 `5 g$ W. \0 Istarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
, m4 A+ G ~" e8 R* b, ?, astarted building.
* i0 P7 b( g8 l3 t2 a# RThings you need to get started:$ A1 `8 p5 i: d: E" q6 P
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
- Q1 \. Y% z% v; O8 [( s2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
- |& {) L9 _; H# d% f+ Q; q/ t3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
( }- M( {. R5 Q7 P6 c( t4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
/ r6 O4 b- W7 ]! Y3 DThis guide describes from start to finish, how to get started in affiliate marketing by running traffic- Z6 z0 E( k4 H. D' q! h2 d
with PPV.# J+ h: ^+ m: J, a6 g5 G* w4 a
Basic Getting Started Definitions
! D5 d |5 C6 A: B1 T- { |Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
8 r# A5 S' o9 |+ K' n0 Baffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
# O5 B* R8 _7 G" C$ e- U' e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2; X0 j( U8 `) j* X8 k9 }
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).& e" {, M' I- Q+ s* s, ~
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
2 f" U- L# r6 X; {7 g- Ireceives a commission on that product. An example would be the Amazon.com Associates program,
# @# L) l8 \7 _) CComission Junction or Clickbank.
+ u, } J. C- oCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes+ N$ Q8 {5 b: w% u3 Q, O
an action like filling out a form, submitting their email address, signing up for a service or sometimes" K7 X; g F3 D$ |
buying a product. An example would be Ads4Dough or Neverblue.. b+ ?, j1 {: ]* B) J( U
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's% i5 V8 }0 m* g; @8 T9 o! [
account, getting the affiliate approved for offers, bumping payouts and just about everything else) e/ F7 `& h2 q/ X' w' r- Z* Z
related to an affiliate's account at the network. Having a good relationship with your affiliate manager2 n Q, T. g1 l- N% j- m
right from the start can really help you.8 t; }5 G% Y# \5 f
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
2 _: v5 j$ {7 x2 N4 |% S; q5 jin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
( b. j' S6 e- `/ I6 K. wview, starting anywhere from .01 or .015.
# T# a2 H- x! `0 yIn order to use this type of internet traffic, the affiliate can sign up with a number of different
6 `4 @4 |. j/ E1 F) O1 W& Ycompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
$ d" {) `1 b3 hMediaTraffic, and AdOn Network.% C, U) \) c" x0 b# @: v, U+ c
Don't popups get blocked by pop blocker software?% z H. k/ ]: G2 A2 z/ E! H' l5 P
No. Popups are served in a new browser window as if the visitor had opened the new window
0 n, X V- [$ a, {5 e8 ythemselves.
* I' I8 L6 ~! h+ [6 Z* Y* l- _How many popups get served to the visitor?
% |0 ^( o2 \* V+ F( zThe number of popups served varies depending on the PPV network. Some pop more frequently6 w% o4 g( \! E2 u) L8 F
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by: _4 }: q) `$ O- O, m1 M
serving this kind of advertising, so they have to toe the line between keeping their software
8 R, q/ H; [. `& A- ?9 x" ndownloaded and still making a profit.$ }9 @5 l# n; q7 W, A* w7 n% o1 @, @
Isn't this type of software bad? Why would anyone keep it on their computer?
- B! B5 _& n5 g4 l! ONo, this type of software doesn't harm the user's computer.: c8 A7 e, V1 E$ G8 P/ f& |- ~$ i
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games, _" b& B. H) P& c8 r9 ~ a5 [
toolbars or videos to place the software on their computer. The visitor keeps the software in place so; M9 A1 l, E( q
that they can continue to have access to the incentive.% u* S" s2 @3 w# F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
4 |) l- k9 p$ \8 O& ]- n, SHow to Get Accepted into a CPA Network; f; X# X S! w# X N! w7 I
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place1 e4 E3 b. C! X/ a/ X# E
to start looking for networks is Offervault which lists offers and lets you compare payouts across
5 w( U8 f- l& g) }; ~2 d5 Udifferent networks.
& U: K; U: Q sOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher): h6 R/ y6 |4 F0 m# b: T, B
application and be as specific as possible about your promotion methods. Usually some time after# f& G9 ~0 c, q0 ~* o
receiving your application, the company will call to interview you. The phone interview is a critical
: A- `. k# M* L. l) bpart of the application process, and most networks will deny your application outright if they can't get M/ ?9 _9 j U5 e
you on the phone.
+ {) ]7 }' b' E8 I! [8 U8 K$ uOften, the person who does your phone interview will actually become your affiliate manager after) o4 X4 Z0 ~+ k! z( d
you get accepted, so it's a good time to put your best food forward.
8 q X# c6 K7 V% _6 }You might not relish at the idea of someone grilling you about your internet marketing methods over
; P* \/ _2 R4 N5 pthe phone, but trust me, this part is critical. Have answers in mind for the questions:$ ?; v; `; }/ y7 a
What methods do you use to market offers?6 w7 u% [' h9 _. s
Do you already have a website you will be using?
1 A$ ^7 h! N- s. R- i: L- CHow much is your advertising budget?
4 n( q, v) w4 |8 p' G7 T2 TWhat other networks are you a member of?" Z; {) g3 l/ Z1 M2 B1 f
Who are your affiliate managers at these networks?& h3 C" {/ m2 g: t, ]
Do you use social media (Facebook, twitter, etc.) to market offers?
6 D+ j; c: F# }! V3 _1 lHow much traffic can you drive?
1 o0 F* w, v7 u/ v) j1 C9 [0 xDo you have a personal recommendation from anyone who is already a member?
. v u% s! x. z" GOnce you provide satisfactory answers to these questions, the network will approve or deny your
w" H% j9 }: A% K3 Z8 x/ fapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
9 M- n! `5 k4 Y; k) {- Jpersistent. Also, getting a personal recommendation from someone who is already an active affiliate; C, G- `% ?1 x" ?% w L( a) e' h+ ]" l
for the network can be helpful.
' U) z4 {, P- ?To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
: Q" M2 v# J8 ]2 g. x' c; o$ ZSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
5 ]- Z, l% }3 |- N7 P# Y) lowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know! S% p: p, Z. ~/ s& y& n' o R& G9 a
people can open a lot of doors as far as networks are concerned.
1 S: m( u c) H; u, A/ p( sAfter You Join a CPA Network
7 h5 v; G) j" |/ j/ wOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager+ e' N& `: J' R: L% O
and make an attempt to get to know them a little bit.' I; O% I: L% ?' j
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their; [; i0 x& S- f4 j! ?
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
- ~- t/ }( \! ^$ v6 m6 R9 |6 Z9 q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
, o" N7 X8 b5 k3 q: t4 I6 A3 A( alarger, they can really help you with your marketing efforts, scaling campaigns and getting payout& X) `3 M, _. {5 ^7 s2 H' K* c; q6 \
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
6 W% _$ k8 |0 V; Yemail.
0 i, E8 c$ q/ H& CFor more helpful info about dealing with affiliate managers, check out:
2 E/ v4 s. y' b! phttp://ppvplaybook.com/blog/musi ... -affiliate-manager/- e! {& c5 X) O2 r3 u/ I
http://www.mrgreen.am/affiliate- ... iate-managers-want/
2 U' L' ]. U% z) e. X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
6 o3 e# f) m) k5 d+ B/ S" }9 {Set Up Web Hosting$ M, n" u \9 E9 L. s
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said* T2 j. J6 }* W* ]% G0 S9 o
about internet hosting. In general, you get what you pay for with hosting. When you use a shared0 U: [9 j; p- f
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with' M. T) L& v! b: Z$ Q; {
whoever else is on the same server as you.& W, g" H6 O5 o
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
# E" N% @8 {( L! J8 ^' Zenough that the visitor can't close the window before your pop up is even shown. You have about 3
) P2 l) l- A7 Q" @% k! w7 }seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
5 n5 l0 K2 h0 _: A3 V& r* X4 \To explain the difference between types of hosting packages, picture a refrigerator (the server) in a( L1 S2 a! U2 x9 p9 w
house full of roommates (hosting customers).
9 a. |4 t8 A# {: J$ D0 gIn shared hosting, this is like having roommates where everyone has no specific designated area inside" O) K& m" Y! J4 c h9 J
the fridge where they are supposed to put their food. Everyone just jams their food in however it will+ `7 R! R% T9 `! \( v; y- _
fit.
( _& c; f$ Y' V. B3 K. H8 O- uSay your roommate brings home a large turkey. They will then take up more of the refrigerator than% L Y5 B% |. F' r s
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
0 | J, m+ t, P. K6 U+ Qtheir food. Everyone else's food in the house has less space to take advantage of.
4 Z9 L" l( g5 A( N6 g; w- a' m5 KIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
' n; Z2 g5 ?. Aany type of hosting this is a bad thing, and especially while running PPV traffic.
: ?" o" o6 t- r4 f, ]4 KIn the case of a virtual private server (VPS), everyone in the house has their own designated space: B0 m% e( o* ]! D4 l A
inside the fridge to put their food, and other roommates can't come into that space. The server is
1 o" o7 L ^* y, d, H$ Jpartitioned, so that each customer can only use a specific amount of resources at any given time.
9 ?2 l4 a1 R0 _" U7 hA dedicated server would be like having the whole fridge to yourself. All of the server's resources* i# c5 o; u& g/ Q
belong to you and no one else can use up those resources. This makes it possible to serve much more9 r% R9 y9 l! Z( g7 G- v
traffic, faster.
4 P. S5 C) T( h5 U4 i' m% bAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.( |0 w1 E6 ]8 j$ q
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is" r' m* C& y$ M$ W" o% z1 g, w7 W
here:
* l6 F& H2 Y. u0 O3 V8 \http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
% Y/ q2 H4 D* c/ @! K! Y$ oVPS&highlight=hosting
# I+ g9 ~) K( v8 ^Dedicated-Hosting-vs Shared-Hosting( t4 D) q4 g& w( ~+ ^( o1 D F
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-* I: W3 D. l2 I, E8 H6 ?6 _
Hosting...Your-thoughts
9 @" i0 V5 e! h4 M- R' E& I* J: x5 A. E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
+ b" n1 b/ W' I% C, j/ {Hosting Providers for PPV
; Z3 O- Z- ]0 x) Z+ GBeyond Hosting
' n( j% f+ E1 S9 Q: @( fhttp://beyondhosting.net/
' J7 Q; L* R4 Y; O8 q/ t& dWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
+ R' l/ z2 Q% L5 F1 freceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when! f) L, ?/ v2 ?
direct linking with PPV. Also, these guys provide great support.
) ^& @; T0 s9 {Prosper202 Optimized Hosting
; z) M2 b; @1 t. X. Q) N n; @2 Ehttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/$ `/ Y. G( i z/ V- y; z& p) m, Z, N
CPVLab Optimized Hosting8 Z4 I& J" ?1 u2 O* v
http://beyondhosting.net/CPVLab-Hosting/
* l/ g8 e2 i3 u, U. WDomain Names for PPV
3 u. X+ Q& F2 k) BOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is$ ?; r& @0 t; l# ^$ U- j+ F
where you're going to host your tracking software and your landing pages if you decide to make them.
1 S } _+ ~& f5 pOftentimes people wonder if they should have a specific domain name or a generic one. One generic,% w2 G: ^. M" [6 \6 k
bland one is fine to start with, to host both your landing pages and tracking software. The .com,/ P) V( g( X. K8 Y) k$ u
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
3 G' K! b$ g4 P0 _- e) b! T8 r, gterm or build a whole website.. @! H5 M: @6 x; O. V0 D! Y
After you buy hosting, a domain and get those all attached to each other, the next step is to install
}# G. L" ]+ G0 H# E5 R2 Ztracking software on your domain. This is really important, because it is necessary to track your' {/ Y; r7 ]- B; Q* |' S/ F; D8 q
conversions down to keyword level so that you can optimize your campaigns. Without proper0 z8 p5 b3 D5 A9 m0 ?2 o' G# o7 ]" x
tracking, it is impossible to know what is working and what isn't.
, w! i, q* D7 }+ C0 x; wTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software' T7 o1 R2 q) e9 e5 g$ F
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
: ?% d6 ?& G. {0 @4 ~Prosper202
& l! ^/ R7 \8 a& A. Nhttp://prosper.tracking202.com/apps/. l8 @( x+ `0 V) C( u/ E
CPV Lab
* o9 f- o: e4 p) F8 B) ~7 g- thttp://cpvlab.com/( g& D" a3 ~; A9 K2 P
CPVLab Help Videos
/ o6 }) m O5 \6 x/ ihttp://ppvlab.com/oweiw/oiurw/vdm.htm
5 y0 w) X' ^1 `, C! S4 k8 M3 R0 oAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an5 j) I' I7 n9 t
industry standard.
7 ?: n! L$ m7 K; p" e( w) f' @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
6 h1 S5 v K' P2 I- d! GCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
1 S: ]- N9 m4 ]$ T" S, P5 Ogood support if you have problems with your installation.' h$ x% A5 B$ s0 E
Tracking 202
* d q* k6 K% T; ~Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
3 G9 J; {' F' R( K/ ccampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user7 Q' I- u; e3 V* O9 x* B
area.+ N% b7 H1 e6 v1 { ~
If you choose this option, keep in mind that your tracking software, one of the most important parts of
5 T5 b0 Y8 U- qyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202; e3 @; T8 b% H
interface, and their hosting.7 g8 i+ ?5 m7 K* z. j
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords4 U% ~6 u2 e1 D W0 l2 N9 ]' _8 H
and targets which you are bidding on. Leaving this up to chance in order to save money could: K! r/ f. V+ ?8 x ^+ G
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
" p" Q4 Z0 _& y: b" Q4 Pwere using.
4 \$ ?! o/ L& I8 Y9 qChoose An Offer, }4 L+ E5 m0 i9 E4 m C
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
2 f" F/ w }* M/ c8 KLesson on Offer Selection
! n; B' K) M; h8 zhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
E) r! W7 {! B/ i* w& ZIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
, i* H" Z) j9 X3 pTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using/ w* S, K$ p8 W" L1 x
LeadImpact as the traffic source.. I7 @4 |$ b# w
Now the best way to learn how to put all of this together is to just get started. For some variation in
2 |2 d2 f9 I* Fthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
* O( l4 {. r. R( Zcampaign.6 s7 Z( `6 f j' H7 d0 ?
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first3 f7 t: ]( r6 H
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
- W( m( K/ H& W2 X( ethat all traffic is accepted.3 `4 q% |. L* k
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
4 m( B1 K* q7 c0 K; [' L( p% ]9 A I- BThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can) i* I5 f, m& h, u# _
get creatives like banners or images specifically for the offer.' m$ n; m- T3 O1 h h4 j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
! X$ J3 F3 p% J* R6 fBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
$ @& X& D9 K8 x+ `. J6 Q( btrack my keywords. Without doing this, it isn't possible to see what's converting.$ Y& Y; m5 L% S' y
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:3 _5 v3 P4 ?: E1 b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 97 E/ p9 I% v; j, X
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
2 t' U& M8 A7 Y5 K' \, }1 X, ~bottom of the page:/ c z; S# f; m( U2 n2 Y+ r8 \
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
! t p& n" [ V$ Q7 v; `, AClick on the offer → pixels → Add a new pixel and this comes up:
" G) q5 G' S, E/ D& \1 @2 mMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
, T9 M _( a" S1 H$ Vfrom your software into the box that says 'Enter URL of image to load'. u6 l7 n" g* {: O
Once you do this, it should look like this:/ \( z# H6 P8 X9 T, a! K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
{/ F0 Z$ o# q u3 uClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:" l5 u, a' c% |
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
. C) E% g! |/ _# p5 `& p CProsper or CPVLab.3 c- Q+ k$ K" S' f) o' o
' x0 I' b- ~* c8 d
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发表于 2012-12-27 18:47:17
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