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PPV GUIDE [PPV新手入门][28页]
6 L6 n" u. S* I3 f/ W. g详细的请下载电子书！* H0 C) X* ?' J4 I1 b- u$ M
- J$ {2 w/ e. s& T
4 ], X( C/ a' u: ^. R0 i; B
Newbie Guide# N5 j% P! N3 \
PPVPlaybook.com
2 J7 o, ?* G: B* d6 L5 vTracy Shaffer' o$ N! d7 y9 |$ ]
David Ford3 {+ c. n5 ^! S$ R D2 \& Y6 F9 \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1) t, z* b$ k5 ]+ b) c2 y
Getting Your Mind Right to Start Affiliate Marketing
* d% T1 Q+ O+ E% o# ~" mThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an$ ]7 U: E' R a0 u
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
! H2 B3 K. [" b% B+ f# {7 v* I+ xyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing1 \) ?4 q+ {! t; X# r' {8 `1 g2 w
with any success, these claims are laughable and far from the truth.
' z" K7 i0 h( c$ o3 D' ?Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash0 a6 P/ [- f) S0 q! T4 T) p0 j
flow management. The main benefits are the low barrier to entry compared to other businesses, and
# T; ^& y8 a7 `. v. C) ~the ability for a marketer to be a one person shop and make an incredible amount of money with low; k! F& [) \: G
overhead.4 q+ C" G9 F( @& y/ I+ C
The winners in this business are the ones with persistence when nothing works, who know there's4 a+ j' m* m8 f
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns., ]$ e5 T {5 ^+ p6 [0 P
The cold hard reality is this: virtually everything in the space is changeable, what worked today can8 d0 J# n1 U5 _- l
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.4 O; S' V5 `/ ?& @4 j, I% ^
Most of these things happen suddenly and without warning, and they all contribute to the amazing
2 G, N( v- z. @8 g4 G: Glearning experience available to anyone with a few hundred bucks and the ability to open an8 w9 y8 l; g C1 G& ?
advertising account.
, q2 B0 ?+ G" V! S2 S& _Your competitors are willing to work at this around the clock. This isn't a push button, instant business
5 e' x. m% ?( S: F& h+ D* owhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet8 c5 [% u" R' C6 @; D) u! T5 l8 R
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,$ E/ k; T% D' P
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
. L2 b. d, |( R8 ]/ E0 [' iWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
# ]( F+ \1 a$ y1 A* Z4 j) Z$ w2 ~ ^started building PPV campaigns right away from start to finish. With that said, time to jump in and get2 P4 b$ l* B% [# \
started building.
5 g7 q" [$ X8 a2 tThings you need to get started:
# @! o2 H1 P/ [6 W8 E1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
" A3 l$ Q( ]) o& d4 `( k2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue): P7 q* |. ?1 j
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)4 Y5 a. G! a/ m
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
. r8 Z9 n0 c3 q$ G" a* @This guide describes from start to finish, how to get started in affiliate marketing by running traffic$ f3 D& H) o& G
with PPV.& f' I; E6 ^/ b
Basic Getting Started Definitions% t8 b. v$ n7 H( ]
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
4 F4 ~: l; J8 ?% U5 t: e' }affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main& A4 `( P: ?" c) J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
. c2 J! N* O! f# j! [9 u3 c7 stypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).+ r5 R4 z. ?/ U- ~: M- A" |
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate1 ]3 [) F! z+ K; J# j
receives a commission on that product. An example would be the Amazon.com Associates program,
9 S5 V% i) U" e9 X6 WComission Junction or Clickbank./ r# N- g+ z8 b" {' [
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
: f* z( _% U" S- T) A1 Wan action like filling out a form, submitting their email address, signing up for a service or sometimes
' u; a& ]$ H; p8 dbuying a product. An example would be Ads4Dough or Neverblue.
6 j5 }8 P- J; Q H" l( \Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
1 ^. o! y& \: V8 i3 waccount, getting the affiliate approved for offers, bumping payouts and just about everything else1 p5 _+ k6 ^" h. |
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
" ]! R( V6 ?9 W7 _' Kright from the start can really help you./ @0 A) n5 I8 i% r* |! z
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served- M3 q: k. l9 [
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per" j+ J0 q3 M/ M
view, starting anywhere from .01 or .015.
! ?+ h+ k& R, }, @$ kIn order to use this type of internet traffic, the affiliate can sign up with a number of different. k! S9 x4 p J$ @; o
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
) m7 p' \0 A3 b5 ^MediaTraffic, and AdOn Network.' X V+ j1 M9 l+ V9 G
Don't popups get blocked by pop blocker software?
/ G# C E) b" K. F) p2 GNo. Popups are served in a new browser window as if the visitor had opened the new window
# K3 c1 X% [' t! L5 h4 d- mthemselves.3 v( k' O" t4 I- h/ Q
How many popups get served to the visitor?2 E, D) j0 B. s: [% G
The number of popups served varies depending on the PPV network. Some pop more frequently" B* p* y0 h, R3 l
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
" w# K9 |! _% Qserving this kind of advertising, so they have to toe the line between keeping their software
. ^5 p. A+ Z% H& O- x+ {% ~downloaded and still making a profit.! l/ i- @ i4 N+ x! I6 q' V
Isn't this type of software bad? Why would anyone keep it on their computer?, N# @3 E# C( v
No, this type of software doesn't harm the user's computer.- D+ A0 S3 h) `6 [) H8 K4 q9 O
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,7 p) z. Z+ K& q2 {- e
toolbars or videos to place the software on their computer. The visitor keeps the software in place so! Z k, l! `* s- ~, K) A
that they can continue to have access to the incentive.
9 A2 c1 l4 y. o( h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
* z7 b" Q+ v* Q' m5 j& b, HHow to Get Accepted into a CPA Network/ o* }1 G+ p* Q" b
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place- ^' U, Y7 A; i& ^, o
to start looking for networks is Offervault which lists offers and lets you compare payouts across0 p) t# n4 G, l) b# W
different networks.1 P0 N6 E$ J4 b$ S
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher). v/ u2 W- P3 Z9 Z
application and be as specific as possible about your promotion methods. Usually some time after
* Y/ g2 C l6 \ d7 }- ?( Lreceiving your application, the company will call to interview you. The phone interview is a critical/ `" \& W8 I# X
part of the application process, and most networks will deny your application outright if they can't get
3 t7 F! b3 Q* a* fyou on the phone.
' G5 M7 Z8 t4 a# p4 YOften, the person who does your phone interview will actually become your affiliate manager after% E% H5 G% x+ a( L
you get accepted, so it's a good time to put your best food forward.
, A9 s# a% v4 P5 Z6 F0 q, MYou might not relish at the idea of someone grilling you about your internet marketing methods over
6 t6 I1 k* M) [the phone, but trust me, this part is critical. Have answers in mind for the questions:
# |3 I1 T7 c% |What methods do you use to market offers?
^4 ?9 d1 \3 Y, j. kDo you already have a website you will be using?! @ C4 i# ~ D1 h% B
How much is your advertising budget?
0 _5 U9 m+ x, \+ J" yWhat other networks are you a member of?4 ?6 Q( N2 g. @, x& \
Who are your affiliate managers at these networks?
4 A5 r2 Y7 {- ^ @. e1 _: B' BDo you use social media (Facebook, twitter, etc.) to market offers?
3 E% S/ ]( f, g4 V+ t9 M1 sHow much traffic can you drive?
: C& r- b9 n! w- ]" B( U( c- NDo you have a personal recommendation from anyone who is already a member?
0 ]7 R+ X. R1 N9 R/ m3 rOnce you provide satisfactory answers to these questions, the network will approve or deny your0 o k" o1 h& _* a
application. If you get denied, just keep applying or call someone on the phone and try again. Be0 H6 C8 C4 q t6 `
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
* j. U% y) f' D6 qfor the network can be helpful.
0 C' x- s+ z1 x% K, F* z9 U& V" s: ?/ @To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate; i; c& [, F- M! a
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network l# i3 Z u" j7 p7 J; y, t
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
3 T& e3 Z, t4 R5 L0 _people can open a lot of doors as far as networks are concerned.
- }9 m1 @0 f" L" P, {, zAfter You Join a CPA Network
, J' }3 k! i( l# [# aOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager. V2 a1 Y% K3 I% l: _! Q$ U
and make an attempt to get to know them a little bit.; d. z6 O. j1 n, [2 y$ v4 y( S
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
, n1 j+ S6 U4 b& T% bweight in gold. Start feeling them out from the start and try to get to know them. Once you get+ d% s2 \6 V* Y! G4 L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
. }) a3 b# u: E2 ~6 Olarger, they can really help you with your marketing efforts, scaling campaigns and getting payout: D4 S# s3 @: \' _" s
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
. o, k; p$ ^8 g" Demail.
9 R' h/ \$ e/ {* X$ u/ F0 T5 o$ E: WFor more helpful info about dealing with affiliate managers, check out:4 O: b& t0 b" E3 v# ]' I
http://ppvplaybook.com/blog/musi ... -affiliate-manager/) l" {* B, Z6 d3 _5 X/ ^
http://www.mrgreen.am/affiliate- ... iate-managers-want/
7 n) Y Y/ [9 M1 R* c2 d( S6 |) |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
% C7 @ y. t/ TSet Up Web Hosting
$ y' y; m& o( M9 BGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said, J3 w# m6 `6 e2 b5 P( `. T/ N, v
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
1 ~. ^3 P" S$ Ehost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
" `8 P. ^" e9 H' wwhoever else is on the same server as you.2 y+ X* H2 l* K/ {' J
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast) s& |: C6 v- y- B, C: e, l$ g' D3 M, l
enough that the visitor can't close the window before your pop up is even shown. You have about 3
, @7 n4 D: W+ Zseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
& J. V( l/ x; I+ K% m7 wTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
+ [* m. A; N* B- W5 Ahouse full of roommates (hosting customers).3 W. d9 Y T2 z: ~
In shared hosting, this is like having roommates where everyone has no specific designated area inside
5 {$ j, N" `; I+ e+ t9 W( o3 {0 lthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
* t3 y* E. I J0 cfit.
% j% F; O- G8 I; T3 T- X0 t# GSay your roommate brings home a large turkey. They will then take up more of the refrigerator than Z- ?9 ^0 V; l* U
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
2 i5 W1 y) [7 V' I Xtheir food. Everyone else's food in the house has less space to take advantage of.
1 i9 M: G4 H+ F3 jIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
5 V; l" z5 K( w# v4 O) S6 L- Xany type of hosting this is a bad thing, and especially while running PPV traffic.
% \6 M, ~# W/ S1 n: y x. FIn the case of a virtual private server (VPS), everyone in the house has their own designated space
' C8 i0 t0 D O2 S& hinside the fridge to put their food, and other roommates can't come into that space. The server is
! q1 q4 {2 {5 {+ B% Zpartitioned, so that each customer can only use a specific amount of resources at any given time.% ~. f2 e9 g: b, b
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
; ^! b" T/ E; P9 hbelong to you and no one else can use up those resources. This makes it possible to serve much more
+ i8 P" P ]& E( z G2 `3 mtraffic, faster.6 d) I* P) e" M' P, _" ^% }# a8 ]
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.- J, ~2 g. n9 ]
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
1 |4 i: p" [* Where:* a; y# w4 X/ K/ S( V, n" K
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
0 |+ t) z& a0 b9 ~3 Y& S+ KVPS&highlight=hosting
% Z3 S! v8 q k8 J7 v1 l1 d- G, xDedicated-Hosting-vs Shared-Hosting: h! _: ?( x) z
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-6 L* h. {/ f$ M" }
Hosting...Your-thoughts, z9 }" n3 B+ f9 h3 P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 69 `9 ~9 f1 U; o" t3 v+ B
Hosting Providers for PPV8 ?) ~' v$ c5 G" J3 T: W
Beyond Hosting9 Z; F+ W# E. s/ n$ D" _0 h
http://beyondhosting.net/
2 L: ?2 @$ f( Z( F* X. {- rWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment. @* \- S& b. R: T1 N
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
+ k ^9 I" ^3 Vdirect linking with PPV. Also, these guys provide great support.! F, B, t( C! D& A1 X1 |% D W
Prosper202 Optimized Hosting
, N; Q. A% P6 g% Q% w) }2 q( N5 Ihttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/! S+ L: R3 V1 D+ q Z% ~# D
CPVLab Optimized Hosting% H5 W5 S/ h2 ~0 o( x% h
http://beyondhosting.net/CPVLab-Hosting/
9 O( R+ t1 W, b1 g* EDomain Names for PPV
) b! i; m% G9 h& V H% |6 |: QOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is' z0 h$ \7 Q( D s. J' {
where you're going to host your tracking software and your landing pages if you decide to make them.
- V c) t! p1 t% C' [Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
# l2 \5 w/ _# `6 u7 Mbland one is fine to start with, to host both your landing pages and tracking software. The .com,
% m5 f; N& ]2 A R; l: t.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
* t1 Q; Z2 x) S, G' P) h0 xterm or build a whole website.
& D# d2 _1 a& P! N# H6 H" ?After you buy hosting, a domain and get those all attached to each other, the next step is to install
/ i- h& I' a K# V4 a. K- Atracking software on your domain. This is really important, because it is necessary to track your
& ]# b0 T, Q% a" @, pconversions down to keyword level so that you can optimize your campaigns. Without proper
$ Z$ ]- ~6 n }( `) stracking, it is impossible to know what is working and what isn't.' p' E" f' v# f: E/ G* e3 `
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software9 p& X. V' L' O, I1 t J/ n# w
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.6 @5 |" r5 R) A g% O# \1 ?
Prosper202
3 I4 V8 h7 T' `8 Ahttp://prosper.tracking202.com/apps/
4 B$ Y+ ?6 B7 F o4 |CPV Lab0 W5 c" x5 t0 k- [4 z; H
http://cpvlab.com/* W/ t; k* ?2 W2 ?+ b
CPVLab Help Videos
5 B. t! Q# j3 B7 H6 }. Nhttp://ppvlab.com/oweiw/oiurw/vdm.htm1 {1 Q: U; O7 ?$ K* J! p- z
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an- x4 {" P4 D* N) Y7 ^5 B) @& k: M
industry standard.
* Y# p" L W! L6 N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
! ^; B, Y9 s$ O4 G9 P9 d) Z# zCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
% P0 R8 L/ |- T0 q0 Rgood support if you have problems with your installation.. \* V' U( }6 j, K% r3 t
Tracking 202
/ C0 a7 w* p w' v2 n/ ATracking 202 is the hosted version of Prosper202. You can create a free account and then build your' H% @) F" O9 c( l+ F/ a! ]4 _
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user, a* R2 V6 }1 M; U
area.4 _& S, j0 r N- P7 g2 A" M
If you choose this option, keep in mind that your tracking software, one of the most important parts of
5 u" B8 d& A# h& C* A5 u; Wyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
) e1 N8 J0 v6 @5 I* linterface, and their hosting.
; |& w# y( c4 D5 x; `1 JAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
3 b/ p. R( @* n$ P fand targets which you are bidding on. Leaving this up to chance in order to save money could
# O) z( X4 U6 Z4 a" v6 O( g+ B6 f& opotentially leave you open to huge risk if someone else caught on to what offer and keywords you
$ s5 M- V0 D6 O+ k1 A! p0 fwere using.! `4 O4 Y( a# y! O- [6 V* }- X
Choose An Offer+ F8 N7 b1 z& j. e |5 P! i
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.' h; W8 ?& D6 L$ W( B
Lesson on Offer Selection
' w0 m) M* r2 E- whttp://www.ppvplaybook.com/forum ... on-Selecting-Offers% Q9 S$ M9 ]. u5 \
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.5 v& Y: ]1 ?) k, U+ n
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
7 `" u8 [' p) v5 i( x6 eLeadImpact as the traffic source.! q! O1 A+ A% l( k
Now the best way to learn how to put all of this together is to just get started. For some variation in" ~. b2 n: w+ b9 q/ L- M
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
9 m! M6 c0 j" p2 Zcampaign.( t& \1 _* L! e F: J8 M
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
6 K4 {8 p6 X' b# Ypage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says! G2 [1 B! y/ T. x
that all traffic is accepted.- t5 U" X- n: }( ]. v' J( P
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.' g) h# r; ?% I, ~5 h5 n: N
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can. n# f9 D- G. O, N0 m
get creatives like banners or images specifically for the offer.
+ ?+ v& I' S" A- J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8" `4 \( P- a/ s3 Y8 u
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can' l: ^' w+ C" q: p% p2 n9 V
track my keywords. Without doing this, it isn't possible to see what's converting.
# Z& |1 h V' hIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
' P; X- I; d5 I6 X3 K) K2 y% Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 96 U# e& \4 B& F5 B
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the" V, a; U+ ^5 Y) {5 o
bottom of the page:
: I5 {( F* J7 x' E1 }; g) ? ~Next, I have to cut and paste this pixel into my offer at Ads4Dough.
+ m! b$ g2 S: y- UClick on the offer → pixels → Add a new pixel and this comes up:$ h& E( ~. t! ?2 Y" G
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
/ m* i j! |- V$ c* @8 q6 }from your software into the box that says 'Enter URL of image to load'.# S* Y3 ?0 b7 D5 x9 |6 n- ]
Once you do this, it should look like this:
, E7 `/ \( x7 U3 a# N( _% Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10, w+ s% X) N [
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
- q( p- s, u) m5 YNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
* M, c3 W4 y W# | O6 A% lProsper or CPVLab.
) W* E; K0 L3 Y& _
3 H, P; D6 m" ^8 Y4 Q8 B |
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发表于 2012-12-27 18:47:17
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