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PPV GUIDE [PPV新手入门][28页]
6 S o% L1 ] ~% o2 E4 l' i详细的请下载电子书!
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9 ^) f2 {9 m3 J: K: t2 m: v% K6 Q% X8 C# y$ v5 C- d
Newbie Guide0 q, l! v) @5 g3 F
PPVPlaybook.com" V( N. |, n0 j H) A6 U& v, T
Tracy Shaffer
' _$ \) s4 T9 i% C% N7 j* `8 T& jDavid Ford1 Z$ @2 t0 R3 }" l% ]' z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
5 j% O1 t6 M7 Q7 Z' j) kGetting Your Mind Right to Start Affiliate Marketing
5 O9 ^1 b. k! O- b# B3 ~, i: x5 AThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an) x& t( O; X" B8 e! b& s
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where8 e( D( b Z( h1 ~2 Y$ C) ?0 M7 w
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing& L0 R) \# B4 ^
with any success, these claims are laughable and far from the truth.
% y8 V$ l7 d0 m2 Z0 t) kAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash3 C2 n" ~. ^; m' m
flow management. The main benefits are the low barrier to entry compared to other businesses, and
" A* T+ P) r3 r$ N0 Q9 Lthe ability for a marketer to be a one person shop and make an incredible amount of money with low+ |. Q% }5 Q! [1 V2 v& ^
overhead.5 z. c- {" V& y
The winners in this business are the ones with persistence when nothing works, who know there's
0 D5 w7 R7 w$ b. ?plenty of money to be made and just keep at it, who can fail over and over and still build campaigns./ t, d4 d6 c( l0 `2 X! J* b7 B! R& F0 p
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
3 s" r4 j: d) zstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.3 c" V6 t* x" f$ \
Most of these things happen suddenly and without warning, and they all contribute to the amazing0 U# D' m, Q5 o0 j3 k6 m
learning experience available to anyone with a few hundred bucks and the ability to open an
, B" P0 C& h$ {- O2 Dadvertising account.
# l. x, k6 Y7 k8 D S6 L/ K+ UYour competitors are willing to work at this around the clock. This isn't a push button, instant business) T; t7 U9 _$ O% {1 ~' n5 \
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet2 `! {. f9 r- ~& ]9 }5 T' l
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,' z) l- s1 w# P% S* {3 z
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
- E; l: [0 l* {7 S6 ]( [9 _* TWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
9 f# ]$ V8 z2 S u" cstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
* N% p. }# u; g: \' Z* ~- ?started building.
, D5 Q9 t* U7 z7 b' IThings you need to get started:
) o9 C7 w2 G& r4 j6 N3 E1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)4 H" d6 @0 c/ }* I
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
# L" g6 U2 T1 |8 s- z* }) l$ n$ b( e3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)9 {! Y3 p' Y, R6 @) R
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)/ l7 T1 i2 R! y/ p0 o4 d A$ i2 V9 c
This guide describes from start to finish, how to get started in affiliate marketing by running traffic4 P$ O5 f% |! H
with PPV.6 v& v+ }" d- k" T# N4 ^
Basic Getting Started Definitions7 e' S8 a; G( r7 A' O
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more! B3 r u! d) f6 S, u3 h
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
: ^3 B. o+ v0 \9 p3 P* c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
3 v$ P$ H1 w Y9 Q- K4 i* b9 d; H* ?types off affiliate networks are cost per sale (CPS) and cost per action (CPA).0 m6 z0 f5 O2 @+ N5 L" K
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
3 k$ I! r5 o( i6 T8 S- Q5 ereceives a commission on that product. An example would be the Amazon.com Associates program,
3 B; {- u$ u. X3 D. p0 oComission Junction or Clickbank.
/ I- Y! c3 W2 y, ACost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes" v9 t$ H! c7 d# N0 r$ m
an action like filling out a form, submitting their email address, signing up for a service or sometimes
" ~, S8 b1 F$ Q/ qbuying a product. An example would be Ads4Dough or Neverblue.
' E* B& ]! ]3 t9 E8 W* f( e" bAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
6 m* Z0 [! ^& z/ daccount, getting the affiliate approved for offers, bumping payouts and just about everything else
$ W0 i, ?& g( a! @1 F2 \9 L) K( Zrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager$ t B1 ^1 ~! z D8 {6 ~2 V
right from the start can really help you.
5 L/ \$ z3 R1 k$ K$ z' |* YPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served1 G) T0 m+ `3 f* w2 }. z6 y% z- V
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
1 j" P/ |2 f: x9 ]% Aview, starting anywhere from .01 or .015.# Y; @, [0 \5 r+ j( s; t
In order to use this type of internet traffic, the affiliate can sign up with a number of different
0 T1 N! m4 Z# A( G+ Ecompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,7 F0 l. a, M4 `3 w5 m# Z1 G
MediaTraffic, and AdOn Network.
3 H: h9 N3 n5 sDon't popups get blocked by pop blocker software?
' a4 y& @$ y6 j$ {: vNo. Popups are served in a new browser window as if the visitor had opened the new window' n1 D5 K% n$ t0 V/ \
themselves.
' a" Z! B2 u# Q0 }3 R- qHow many popups get served to the visitor?
$ \# S( F4 ^7 I: [$ X- i3 C# MThe number of popups served varies depending on the PPV network. Some pop more frequently
- @1 b4 k8 h7 D% y* s6 b3 i! o(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
& ^. h. W( Y5 D+ r& Q& N5 z. _serving this kind of advertising, so they have to toe the line between keeping their software
% E. G. {7 N4 C' q. \, G+ |) x+ jdownloaded and still making a profit.
& J5 O2 X0 Z8 Z. N9 JIsn't this type of software bad? Why would anyone keep it on their computer?
% `( W0 _% c) h3 k L, E0 t9 ENo, this type of software doesn't harm the user's computer.
$ G# w. @7 c) e' D/ gCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,. l8 E) u0 l" `8 M
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
2 ~# C; t' r1 P3 Gthat they can continue to have access to the incentive. K2 `; i/ D/ ?$ E. K0 A8 t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
) S: a8 e( {& Z- H6 @8 W" B! s8 eHow to Get Accepted into a CPA Network5 M4 y0 y J$ Z* Z/ d
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place6 Z1 R9 @! a" D. D' c
to start looking for networks is Offervault which lists offers and lets you compare payouts across+ ]3 b* Q2 h1 T5 X" f
different networks.
1 X7 i( U7 ?0 g: @Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)0 i8 h- s3 l1 i8 W* t1 U) ~) ~
application and be as specific as possible about your promotion methods. Usually some time after* W; G" s) P- b6 ?2 R' r/ {
receiving your application, the company will call to interview you. The phone interview is a critical
: ?( N R5 ~/ N3 z Epart of the application process, and most networks will deny your application outright if they can't get
% ]- l: Q4 K# [( {. R$ l$ |& Ryou on the phone.: K4 @- y+ P( @9 c* _' f
Often, the person who does your phone interview will actually become your affiliate manager after
4 j6 \! S }+ @you get accepted, so it's a good time to put your best food forward.
, X2 s+ _ _; |# ]! x7 @ [8 d0 bYou might not relish at the idea of someone grilling you about your internet marketing methods over
# t- y# k" `" Vthe phone, but trust me, this part is critical. Have answers in mind for the questions:
# o$ o9 D3 ]; H SWhat methods do you use to market offers?
" q; e& B( `, B* W) l( vDo you already have a website you will be using?
1 k4 C- |- a, n4 THow much is your advertising budget?
" c# L# T" Z4 [2 l) n7 }. f/ XWhat other networks are you a member of?
$ o; Q- C& Q. M4 M8 ?7 dWho are your affiliate managers at these networks?
) z. I) W( W4 c7 s2 }) SDo you use social media (Facebook, twitter, etc.) to market offers?( L5 l' F: m6 \* D0 W
How much traffic can you drive?% h# } ^# R. H4 `; G( @. |/ q7 q" m
Do you have a personal recommendation from anyone who is already a member?
' M, y+ w5 h' p- a4 m$ QOnce you provide satisfactory answers to these questions, the network will approve or deny your
/ U( g" q1 c# p! @) v, sapplication. If you get denied, just keep applying or call someone on the phone and try again. Be6 N+ {3 E& I% v7 i1 N7 F0 B
persistent. Also, getting a personal recommendation from someone who is already an active affiliate R/ Q# _' R. C$ y
for the network can be helpful.
' |* R2 V7 o5 z8 R9 N( F+ aTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate: S4 Z5 ]) X3 M0 N( e' N) u( @
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network2 B5 Z. t% _9 L- u0 \) E
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
9 o) [0 P& D6 z! p0 G! L: ^people can open a lot of doors as far as networks are concerned.8 ?& y* d/ p7 O6 k7 B. P
After You Join a CPA Network+ j# b/ b# O# \9 N$ s% f8 V- w* L& q
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
6 n/ R7 U$ k1 }% b- G# ]0 jand make an attempt to get to know them a little bit.
) p8 b( `6 c; x, S. s+ O: \+ \6 z( s1 mFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
- a9 `9 d% D1 ~2 iweight in gold. Start feeling them out from the start and try to get to know them. Once you get
8 }" e0 E$ T9 _2 |( o- K3 J8 V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
2 t( R8 c9 b& u- H. [- Elarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
0 c1 s% r5 u6 Q2 ibumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
3 n! G' ~/ Z2 Y! R+ t" r6 | `6 Bemail.4 A, \1 D4 w9 z8 T( A
For more helpful info about dealing with affiliate managers, check out:
9 r, M$ o/ e6 P1 Hhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
9 Q" O; M, I! P( L! r z' Uhttp://www.mrgreen.am/affiliate- ... iate-managers-want/$ z: F$ z1 e8 C. T. @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
9 Y* k& f7 E5 Z5 o2 _3 E: oSet Up Web Hosting
! V( Y& R: N% ^; tGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said0 X$ [1 `* h) i! h
about internet hosting. In general, you get what you pay for with hosting. When you use a shared# I/ X8 A4 q$ B, [6 ]
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with8 }8 g, q: R; `( i: b. n/ N
whoever else is on the same server as you.0 z' y6 k- Q1 a3 N2 `7 X
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast4 P8 m! `- {7 [: R
enough that the visitor can't close the window before your pop up is even shown. You have about 3
8 V9 f5 s% y8 A0 [$ W; R& U: Useconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
* [: r% Z3 ]2 t% YTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
, H/ L8 }" @: K1 L3 Vhouse full of roommates (hosting customers).
; w6 R5 p7 s# |/ j) d* v4 R5 I IIn shared hosting, this is like having roommates where everyone has no specific designated area inside/ y1 Z1 t( ?% C3 }5 {" d) ?
the fridge where they are supposed to put their food. Everyone just jams their food in however it will: e6 N" q6 ~6 {$ s) y2 _# o, E
fit.
3 q# [0 |9 _6 o3 uSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
- `/ i+ }: T' v( @* i* athe rest of the roommates, by virtue of simply needing more space and resources to accommodate
8 E2 S( f; z1 U1 \# R7 ~their food. Everyone else's food in the house has less space to take advantage of.
3 l* S4 k) N1 l' T; k6 ^7 OIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
0 N7 q5 I7 y. H8 A: cany type of hosting this is a bad thing, and especially while running PPV traffic.' M1 V7 h2 f: R; e7 M' n
In the case of a virtual private server (VPS), everyone in the house has their own designated space# z6 c* w/ P5 H/ {
inside the fridge to put their food, and other roommates can't come into that space. The server is
7 t1 {! J* X. ypartitioned, so that each customer can only use a specific amount of resources at any given time.# ]! _/ H+ r, P( B' K. l
A dedicated server would be like having the whole fridge to yourself. All of the server's resources( s y6 { [: f; a3 l: h; ]/ F
belong to you and no one else can use up those resources. This makes it possible to serve much more
: I- C+ V, M/ G8 Z! Y) otraffic, faster.+ ^7 c+ y5 \( v$ T& j
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
: D3 a5 X' P/ M0 ^5 ~6 C: q% m( mAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is2 ]& v* O5 d1 x
here:
. T7 K! H/ X- D, C5 phttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
. B% x5 w+ a! ^6 A: E- P) f* Z. p+ QVPS&highlight=hosting4 n9 r( Y) B! ^) F+ s
Dedicated-Hosting-vs Shared-Hosting
5 \% X' Y$ C u% L, N* Xhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
3 q+ @& c$ x) N& O" t- jHosting...Your-thoughts
$ Y' k" {1 `. C& ~/ J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 66 x- G' X/ f; Z3 ?# j' `
Hosting Providers for PPV; C' y1 ]5 H( |6 w8 a, y+ Q
Beyond Hosting
: W7 H0 J5 S# e% U! T9 A, v0 Ihttp://beyondhosting.net/ ?& e$ t" B( k, Y$ f; X
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
! G( I8 }/ z `' }: o+ [5 wreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
1 o; U. A0 \! d3 f$ h- m5 T+ ndirect linking with PPV. Also, these guys provide great support.. M/ t7 c9 ]" X& D7 k f
Prosper202 Optimized Hosting
, C% H5 ?* }9 c& e: l4 Q4 lhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
J7 i% X! v8 j' B7 rCPVLab Optimized Hosting; b' n; s) B0 A+ {5 J
http://beyondhosting.net/CPVLab-Hosting/
) s3 h: a( H+ t) MDomain Names for PPV
9 X# C/ O7 Z+ ~: b4 |# [Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is& s( ^0 v: i+ J! B* }
where you're going to host your tracking software and your landing pages if you decide to make them.! S) ]8 f: Q5 ?
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,9 u5 l9 Y. B2 W s
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
' V% l, j Q# _# H" ^, b8 O+ ].net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
7 G, A% F9 T+ [5 T! D7 |term or build a whole website.
7 B: h5 }' Q- PAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
" W6 K0 b3 I5 |' Q7 @# rtracking software on your domain. This is really important, because it is necessary to track your
" h& U# A) H+ j& K! e- @" Hconversions down to keyword level so that you can optimize your campaigns. Without proper# s% i( N J0 R1 U' n a
tracking, it is impossible to know what is working and what isn't.3 H1 Z7 _& y' z; e& ^5 @' E8 m
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software0 P# V5 A! R4 }% z( o
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.. V S1 }* M6 ?# {8 y/ p0 O1 |
Prosper2020 h) n! ?# g' j" \* J: \( g @8 q
http://prosper.tracking202.com/apps/2 ]4 L f% ~9 O4 [7 \9 X
CPV Lab
7 A* G; ]6 g( q% K. k9 s/ {http://cpvlab.com/
: Z6 W" z6 U& y* P* ^* nCPVLab Help Videos
7 K+ d- A- f2 f8 R& Y4 |http://ppvlab.com/oweiw/oiurw/vdm.htm# S) `0 k; x+ G: q5 K# h
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
# I- ^% P- ]: {8 dindustry standard.
5 T! ?$ f+ }! B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
/ z+ L* I5 v: m6 Y4 nCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
]* t% z, R0 n, J% G% Y! X& }" ggood support if you have problems with your installation. q( V+ q3 o8 ^+ t
Tracking 202& |) r* j3 q8 p4 u* _
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your" Z* S& v% s* L9 x. {. V- y
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user8 s9 R, A% \8 A N3 ]: Z
area.5 c8 w' r, v( Q9 _6 Q
If you choose this option, keep in mind that your tracking software, one of the most important parts of, R4 k: M6 T p7 [. a9 n% O: |1 M
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
. L! J+ V' r& `! Q! X; ]interface, and their hosting.: t; Y0 m7 k ~$ p
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords' \7 ] v6 F# o) Q& R- P
and targets which you are bidding on. Leaving this up to chance in order to save money could% Q- O0 \4 F6 [- B
potentially leave you open to huge risk if someone else caught on to what offer and keywords you' `# N& s$ ^9 X
were using.% {9 N+ A- Y- g8 ?8 M" y# e
Choose An Offer w1 J! n2 L/ j% a' a
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.; ]% O9 b6 f0 T, @) Y% J2 `6 w" R
Lesson on Offer Selection
/ Z: H, y' @9 X! B& khttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
4 @% u; t$ h6 }! |4 U. KIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.+ ?, }/ X4 |/ }. C# e$ S
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
7 w4 |; I' l I/ i7 F; NLeadImpact as the traffic source.
- b* F1 c; {6 ~& d. `. Q- u) D" BNow the best way to learn how to put all of this together is to just get started. For some variation in. i6 t$ O& t3 x: D. S( K
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked: b: g; w& s$ J1 A) B' S* y
campaign.
, e/ u8 A- z* ~+ {9 ~1 wWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first3 e* l, U5 l8 M: R/ t+ ?1 ` h1 ^
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says3 H: d- x8 x" Q% g1 O
that all traffic is accepted.
, |6 f2 x; T% b# H; V+ y* K8 _First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
6 [( `4 h {$ l1 oThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can# \: b* s( ^* ^2 u' d
get creatives like banners or images specifically for the offer.* H' ]' @2 ?4 j2 w$ d( G4 B, C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8% a& l, P( f" a+ y
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can& R3 f1 Q' D- T: k% B* {$ n" ~; t% q0 R
track my keywords. Without doing this, it isn't possible to see what's converting.
" f8 o$ H: w1 Z( {8 c3 W0 Y1 ?In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this: N) k6 l/ ]5 t! X% x+ W* L& s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 96 v( R9 V4 U; C) _8 Z+ w% G
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the9 z$ h% `' V5 K% `% |; f" O5 D
bottom of the page:
9 K7 J1 C1 k6 ]! fNext, I have to cut and paste this pixel into my offer at Ads4Dough.
& y4 d) c p" w: `: e1 [6 k {Click on the offer → pixels → Add a new pixel and this comes up:
% b! {' L( {2 `6 `" Z9 _% ]Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
( l4 @! C# @: F- Z& N' sfrom your software into the box that says 'Enter URL of image to load'.* F7 a' N# `+ Z! O+ U, p: x
Once you do this, it should look like this:5 s# ^; e1 W8 I4 C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10; O! F/ p& P& R9 s& D& n8 a3 W
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
# f* t1 k* o1 C2 ^Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either, v0 N' z& @% j8 E6 _$ O. G0 C8 I
Prosper or CPVLab./ n! o& T9 \2 [
2 Z/ y0 h' K! h0 b
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