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PPV GUIDE [PPV新手入门][28页]
; ?0 c# M+ W }% d `详细的请下载电子书！, m0 z( u, ~7 b _
9 Y: t/ t& n* ]* z% H8 }
$ g# C9 b5 g: L7 B$ ~Newbie Guide
6 ]9 ^: {4 v3 d3 ]: v' tPPVPlaybook.com2 V* m4 U+ Z: @! ^ G
Tracy Shaffer0 ]- x" b& Q" S2 _9 c) q
David Ford
& w* u, [& D, ]1 B7 a& t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
# \" _" X% R; L0 i7 vGetting Your Mind Right to Start Affiliate Marketing
- D. I. b2 y* k/ f3 ?The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an; D6 Z; C' ^' ?, _2 {0 A
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
/ n" W) h, r% G% z# |you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing/ i6 C" I& ]) @" i- S
with any success, these claims are laughable and far from the truth. N: d' L9 e: M5 N. V# w8 D
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash9 n' {' ~6 P0 e& g! p5 c% x
flow management. The main benefits are the low barrier to entry compared to other businesses, and1 g, X w2 q- m. p" ?
the ability for a marketer to be a one person shop and make an incredible amount of money with low* F# {3 K5 W# k
overhead.
8 n9 S9 S5 g) n, u% y2 eThe winners in this business are the ones with persistence when nothing works, who know there's" L, h* v# B2 C4 e, L
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.6 z) z4 I+ c& s# d4 m6 \2 d) ]
The cold hard reality is this: virtually everything in the space is changeable, what worked today can- b; x0 U( S+ z. M( M0 S% e: y
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
: u- A4 r" T% r2 D/ Z5 Z0 ~+ LMost of these things happen suddenly and without warning, and they all contribute to the amazing
. S! m1 c- x+ C# wlearning experience available to anyone with a few hundred bucks and the ability to open an. o# Z6 v2 X3 A+ t
advertising account." {5 s7 M9 ]' C, K% m, R
Your competitors are willing to work at this around the clock. This isn't a push button, instant business7 _7 O1 a9 b$ M; e
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
( |% m" Z; }" W8 smarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
7 m7 ^! o3 e( p1 _trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.. _$ \( P, G/ j" f
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
" M1 t7 \0 _( r8 b! c, B" Wstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
' D; g- I" p* L4 {" vstarted building./ I7 j5 s1 J5 o! n; f
Things you need to get started:
# f& h' `6 f3 r1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
# ~( P, {5 Y3 j% z0 R2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)' ]' p2 j7 P3 j6 Q V: m) o7 @
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)0 p2 ?" g# s- K9 P
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
- t5 R* O5 P& I" gThis guide describes from start to finish, how to get started in affiliate marketing by running traffic: R- D% O2 V( M8 D
with PPV.- I# Q, i) l# B& K2 F
Basic Getting Started Definitions( D; m: _1 H/ f" h+ a7 V" ~3 C
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more" H" v8 c. n0 Y
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
- u l3 }9 D1 D: ]& I- e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
( J5 t8 ~: K6 ?8 Ttypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
0 c5 P& N) S* p; k: v! CCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
) W% V% `9 ?, o, ~6 treceives a commission on that product. An example would be the Amazon.com Associates program,$ ? G r7 }5 b5 N! j6 K2 _8 ~
Comission Junction or Clickbank.! t5 j1 e2 i ^7 V3 P2 Q
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
+ {/ f S+ A9 g: g4 F+ d2 A* c, J5 X nan action like filling out a form, submitting their email address, signing up for a service or sometimes
2 c* _7 m! @. {buying a product. An example would be Ads4Dough or Neverblue.
2 F1 p; `' l6 P6 F( G, J$ m2 `. O8 V CAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's7 N, a9 O8 w2 E) ]" J
account, getting the affiliate approved for offers, bumping payouts and just about everything else
) K8 z5 P6 T8 prelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
. s* I# j* ^) x3 S/ rright from the start can really help you.
$ j. c8 ?9 ?! x' g5 | m* ~) bPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served) l5 C$ m0 [/ M9 ^& g/ T
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per2 u7 ?$ D. ]: V; g' Z
view, starting anywhere from .01 or .015.
% c: w3 I" `6 }In order to use this type of internet traffic, the affiliate can sign up with a number of different3 k6 c; f6 t, u& h/ q
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
* d8 V3 M1 q' bMediaTraffic, and AdOn Network.
! b B2 u# S$ t" H- F8 ~7 \Don't popups get blocked by pop blocker software?" ~- ^; m, P3 ?; U
No. Popups are served in a new browser window as if the visitor had opened the new window
1 B; @" c0 P1 B5 l4 C* N% U9 bthemselves.
- T7 u0 } H$ I* DHow many popups get served to the visitor?
8 m- n1 _9 S# H' r' v1 fThe number of popups served varies depending on the PPV network. Some pop more frequently
+ u+ |% Y, [6 Z4 ?1 @(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
* z( y' g0 u/ ~serving this kind of advertising, so they have to toe the line between keeping their software
9 [) R3 J3 D3 _8 P9 _8 jdownloaded and still making a profit.
* ~. T, E! f) G! U4 g% @& XIsn't this type of software bad? Why would anyone keep it on their computer?
& a# `( [0 Q. y8 K! R3 nNo, this type of software doesn't harm the user's computer.
7 ^5 N; O' Q0 w- a' wCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,& D3 e5 ~" _! D- M! l
toolbars or videos to place the software on their computer. The visitor keeps the software in place so% J* w: F' K0 B8 P2 B, H
that they can continue to have access to the incentive.
8 i$ A( ]! r$ I) m& g, X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3+ o/ L. i! _; o% |4 R
How to Get Accepted into a CPA Network
4 y5 s% U% a! ~% [# @In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
) [ W& v; x. {8 d; Hto start looking for networks is Offervault which lists offers and lets you compare payouts across+ L8 r7 k, l7 }; c; W
different networks." c$ e7 B1 j* ]' }/ p* {
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
7 }8 m; L/ c( m& rapplication and be as specific as possible about your promotion methods. Usually some time after r5 h- |; e+ I/ x
receiving your application, the company will call to interview you. The phone interview is a critical
$ V' F5 X$ B, D3 E0 _2 [, Hpart of the application process, and most networks will deny your application outright if they can't get( N4 N$ T2 K. [6 v7 W1 P4 K
you on the phone.' e9 _; j$ ]3 m
Often, the person who does your phone interview will actually become your affiliate manager after
/ T9 N* R/ m+ p" V# O$ [you get accepted, so it's a good time to put your best food forward.' Z8 @& U8 _9 V9 G6 w6 Z- h
You might not relish at the idea of someone grilling you about your internet marketing methods over1 p$ ^$ A& d# q# s7 [% `, A
the phone, but trust me, this part is critical. Have answers in mind for the questions:4 A$ }% G' w9 S t! W* @# _
What methods do you use to market offers?% t5 K4 F1 ~7 Y& C4 r
Do you already have a website you will be using?# f' f# {3 }/ Z+ {& R7 d8 r$ m5 z! _
How much is your advertising budget?1 c, o1 M6 c) I0 {6 Q$ d7 r$ P
What other networks are you a member of?9 t# ~; I% M1 e, h: a
Who are your affiliate managers at these networks?" d0 Q6 r+ y$ s! B
Do you use social media (Facebook, twitter, etc.) to market offers?" B9 A9 b/ v L( D
How much traffic can you drive?4 p+ z: W1 K: D$ ^, u) Q/ k
Do you have a personal recommendation from anyone who is already a member?* O" A4 \* n) L/ C6 m: m9 h; K
Once you provide satisfactory answers to these questions, the network will approve or deny your% J7 }) X C1 }& Q8 p* s
application. If you get denied, just keep applying or call someone on the phone and try again. Be
, x9 G8 |0 D6 Gpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
# ~ p+ R! F' P7 a* I7 ^for the network can be helpful.8 S1 m+ L [1 V k$ ]7 ~6 z& T+ |" O
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
7 B/ n; S ?' C. r* }/ `6 a' t0 O9 QSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
) O' R& `6 w- v* Vowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
; r$ a- D8 x% Q0 p4 C5 lpeople can open a lot of doors as far as networks are concerned.8 F- D2 E$ D% ] p& r6 }/ w
After You Join a CPA Network
- z/ ]. x# Z5 |8 @( QOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager% F' b* @& q; \+ S7 e. u
and make an attempt to get to know them a little bit.
3 V. W! ~+ Q, }' g. Y, H% nFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their: F9 u- o* M% S9 R4 S/ ~
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
9 F+ w" E' h, k, \7 W1 H9 C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
2 W& x9 a5 r5 i" b5 N( T; plarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
9 y2 y" @ a6 W& g& Wbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
, p# V" |5 H; F5 _email.0 A2 {2 z( L. ]; a
For more helpful info about dealing with affiliate managers, check out:
% u8 U) [6 d0 x* Shttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
, k3 n$ _0 Q' m) ghttp://www.mrgreen.am/affiliate- ... iate-managers-want/
# S- w1 C" n# O, i# M; q R5 c7 G9 ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
* z, c6 H9 ]% jSet Up Web Hosting
2 W- w' e* c6 wGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said- n, i: i7 c+ c% @% s" o, z
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
5 c! K1 L; f# ^6 k# M; jhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
. u1 G6 ?1 ]$ `7 m4 twhoever else is on the same server as you.
9 n& R5 H" T; c g' XSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast/ w/ L9 g3 u" Z: R7 i5 D7 _
enough that the visitor can't close the window before your pop up is even shown. You have about 3
1 j* L: k; Y/ Z$ \( ^+ D6 @5 Kseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.3 E7 E6 f: J& I3 P7 r, T
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a9 l; F c: R" y9 f) t) [
house full of roommates (hosting customers).
, e, y/ J; L0 `- N6 A# u7 mIn shared hosting, this is like having roommates where everyone has no specific designated area inside# F; ~& b9 \6 }0 W2 N6 Y3 Y/ ~" L# c
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
) R: m. c; o( S% \2 X; Sfit.. A5 f* U5 y4 z$ Q
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
1 L& b/ m3 r! q4 B4 ~the rest of the roommates, by virtue of simply needing more space and resources to accommodate: I* j" T+ `8 `1 b3 K
their food. Everyone else's food in the house has less space to take advantage of.8 z' B0 Q; T7 m4 |
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
9 e5 g+ [; A R- _0 b- o* }( V# \( Bany type of hosting this is a bad thing, and especially while running PPV traffic.
- F5 b: r) y' @In the case of a virtual private server (VPS), everyone in the house has their own designated space4 O' h% D0 | L# d( ?) ^
inside the fridge to put their food, and other roommates can't come into that space. The server is
# _. \) U2 T- h7 Lpartitioned, so that each customer can only use a specific amount of resources at any given time.
9 E) d1 c9 _0 c4 Q0 r9 O$ T ZA dedicated server would be like having the whole fridge to yourself. All of the server's resources
/ W5 E" d# ^! K% K' g+ ~; h$ ibelong to you and no one else can use up those resources. This makes it possible to serve much more
4 h( A- f* i2 F" I8 `' ]! Vtraffic, faster.
* |, Z& A' D4 ]1 E3 X+ N0 GAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.) P \0 d; F" C( y* g; s7 A4 U7 e
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is1 R4 D3 o# W& N0 i* y' |
here:
8 C3 C' P# \% E9 n1 qhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
0 V: p+ R7 O' ?( ^VPS&highlight=hosting- t0 K. Y4 Y; w8 Y& t' {
Dedicated-Hosting-vs Shared-Hosting
& l g" w; S# [) ]) \' hhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-: I* x+ E, G" k' n0 j
Hosting...Your-thoughts" ] {$ M9 D* T' b) F' F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
. Q. D: a: ]6 Y( A' K5 H; P8 h( B2 y; X# xHosting Providers for PPV5 D8 _' u8 ^3 G) v' s6 H
Beyond Hosting
1 [3 m b3 `$ v! I. o, c0 U* T; khttp://beyondhosting.net/% G) G ]5 V( B8 G/ G
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
9 a$ b' ~5 a, W+ v5 J2 ?/ {5 nreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
4 L; ~! o* F( t$ [( pdirect linking with PPV. Also, these guys provide great support.
- c' d; B; |% I, W: m, DProsper202 Optimized Hosting
: j }$ g8 i' u" d( G$ nhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/- J* L5 Q' w% q; J6 j
CPVLab Optimized Hosting5 h, B, }5 A9 B+ |5 ^; j& `
http://beyondhosting.net/CPVLab-Hosting/1 j# D) f8 m2 A: F
Domain Names for PPV8 H6 e$ t) d- D# f" M: a
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is' _6 x* G+ M& u |# m
where you're going to host your tracking software and your landing pages if you decide to make them.
* H! ^# k$ U3 V% KOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
+ i9 i3 K7 }8 q* y& Y7 q; tbland one is fine to start with, to host both your landing pages and tracking software. The .com,
" h$ s" a, {$ ]3 e.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
p3 o: [0 L U$ Q9 `$ U) j+ qterm or build a whole website.! H2 F) a. p7 D6 j0 v
After you buy hosting, a domain and get those all attached to each other, the next step is to install
3 c+ U+ s {! g/ g9 Wtracking software on your domain. This is really important, because it is necessary to track your, {, l+ J5 T9 O) k. O7 ^
conversions down to keyword level so that you can optimize your campaigns. Without proper9 y6 u+ ?3 Z/ U3 y! I0 L
tracking, it is impossible to know what is working and what isn't.9 W* _0 D' |5 { |( v
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software6 h8 l: g# }: r$ v! ^# u
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
! H! t* E5 \% b) f7 yProsper202! F7 R3 M$ |1 g
http://prosper.tracking202.com/apps// A, L! v5 @4 o% }* c7 N1 x) y
CPV Lab
! x, s4 f5 I" T, T5 c$ shttp://cpvlab.com/
0 W }+ F' M$ ~0 M0 J; p; [7 O RCPVLab Help Videos* N' Z5 Y. w+ W0 S) {) l4 O9 M8 Y
http://ppvlab.com/oweiw/oiurw/vdm.htm
6 g0 G1 D2 W$ j kAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
' Z+ f, n2 `4 windustry standard.7 p5 }- B5 M- f1 _4 E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7/ P/ n* V% D: D% ]- h4 [0 Z
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
- f$ V5 B% m9 R8 Cgood support if you have problems with your installation., w+ j) l& F s! I4 A& r6 |+ s+ \
Tracking 202
# K# m' e# U& FTracking 202 is the hosted version of Prosper202. You can create a free account and then build your O7 S, e( O" m" E, G! a; @+ q
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
1 ~0 [) D; d$ S3 H0 @' E- L' Iarea.
, M' w/ N1 z0 v4 vIf you choose this option, keep in mind that your tracking software, one of the most important parts of2 u0 @: R& s( |% { ^' Z' }& E
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
% l# i9 o: ]( ]8 Uinterface, and their hosting.9 f+ b- N3 c' ^7 L
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
; C8 K: m' f7 \ w7 y% }+ Eand targets which you are bidding on. Leaving this up to chance in order to save money could; r- p5 D! T n9 `' C( y1 v0 G
potentially leave you open to huge risk if someone else caught on to what offer and keywords you6 H, z0 y% v2 s
were using.
6 ]# Q. _3 v# t# SChoose An Offer9 D7 c0 }2 s' J: i8 m& }1 u: j
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
/ i) d' V0 q7 cLesson on Offer Selection
& g$ c- ^6 z7 N3 @; Rhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers4 N3 b" K5 j# @0 P
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
! c4 ?, i; f1 ^% d: t! d. [: VTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
" u- J5 L: [% `LeadImpact as the traffic source.
3 ]9 o) a' Z2 N% h/ X7 c: l: _Now the best way to learn how to put all of this together is to just get started. For some variation in
' _7 e& w! e1 N3 P- D+ Othe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked4 q+ C% i% A! h; N. l
campaign.. _8 o0 l5 O- G7 S% H+ x0 d
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
% D T: \3 y \, Vpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says4 m3 P" _" i9 m6 r6 d
that all traffic is accepted.
" n/ c' C8 l5 R- ^$ p' w5 |First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits./ E! A7 w& A6 W$ z
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
% [4 r' l& l6 Zget creatives like banners or images specifically for the offer.
) x+ a$ U5 N/ H" U) @- I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
! w. V+ q4 ~+ y1 K/ `3 LBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can+ [2 S! ^! a, a* m: M: Z
track my keywords. Without doing this, it isn't possible to see what's converting.
7 P' n8 Z( R5 eIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
7 l6 k. l0 T) e) F- w" K9 ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 99 b3 ]- i4 C: U' z
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the! v2 J/ e+ a' t
bottom of the page:
, c3 K* Y+ q" O" C* J/ Z) |Next, I have to cut and paste this pixel into my offer at Ads4Dough.
$ c3 Q2 L. \9 tClick on the offer → pixels → Add a new pixel and this comes up:& W, G8 G, i- \% r2 ~( o7 }
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL& w {- Y8 N( p! r2 d( K" n8 |5 d0 C
from your software into the box that says 'Enter URL of image to load'.( \5 l; [/ Y" ?* B% s a3 g
Once you do this, it should look like this:; i' I- |+ A3 R7 c$ r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10# ?4 A% v7 Q/ o$ S4 j( A$ t
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
3 m9 E5 F' q3 ENow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
9 @$ y! A0 x0 s- K9 bProsper or CPVLab.
2 r) W. [" U z+ N
' s# @, P' ?, c! Q+ x, e# ~$ ?( b |
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