|
|
PPV GUIDE [PPV新手入门][28页]5 b6 m2 @ q% \% N" X$ E
详细的请下载电子书！
7 g! q$ X" o3 g3 y; O; P# A3 _+ l+ o2 o! Y9 r* s
2 F1 N; h. H& j6 u7 o5 ANewbie Guide
; S; a7 K- v ]; S! m5 S) [& cPPVPlaybook.com D* M& D% _# m, ^2 E( i. i/ e+ j
Tracy Shaffer3 y' H {7 H0 Z% X' |
David Ford
+ j& K0 [8 u- f& Y2 x7 g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1, g ?' _; R5 D0 D
Getting Your Mind Right to Start Affiliate Marketing3 F% b+ R+ J5 X& C7 L8 g
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
3 v' {5 y7 W7 o; @4 B& m |; G1 Xever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where' Z3 }' p9 O4 i$ L
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing) V: m* m: L1 t! t) T, c9 ]
with any success, these claims are laughable and far from the truth.
" i) c/ l1 N" ` D, V* a' R- XAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
' I- F, M, S8 g! S7 d* W0 d2 Nflow management. The main benefits are the low barrier to entry compared to other businesses, and
% \# u- f/ g5 @2 athe ability for a marketer to be a one person shop and make an incredible amount of money with low
; }; ?) W: W8 G6 o+ Boverhead.
5 y4 w$ F5 \ mThe winners in this business are the ones with persistence when nothing works, who know there's9 O$ _+ x: l- ?) I* [
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
( x7 a, _1 o7 I( h+ `The cold hard reality is this: virtually everything in the space is changeable, what worked today can3 k% L9 s. c. h D0 c9 s( S
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
; A: V1 L3 e/ J' d4 N8 t3 fMost of these things happen suddenly and without warning, and they all contribute to the amazing
* G3 ~7 m9 `# n9 mlearning experience available to anyone with a few hundred bucks and the ability to open an
7 x7 h; @) H1 X0 A0 S) Ladvertising account.
# H* T1 u: K1 TYour competitors are willing to work at this around the clock. This isn't a push button, instant business+ _: K3 \; f9 a( {; G3 [1 b
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
+ e1 Y8 c" {. k8 N2 |* k7 Lmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
+ v4 H, Q- A+ y7 w. Vtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
, O1 |4 Y. q+ m) B) hWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you) R9 V" E6 v9 g; ~7 |5 l2 P
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
% {8 }2 s# S8 mstarted building./ Y5 `2 K0 `3 ?* N4 F
Things you need to get started:
; W" G9 U+ n1 t! Y" r. a- s1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
$ z2 t& u' O* g' f+ F4 j2 s7 _2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
; t/ X$ A, p8 e3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic). A, @% ~- V* ~3 a
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)' |* Y- o. C: s
This guide describes from start to finish, how to get started in affiliate marketing by running traffic+ e; ?' e* B0 q9 S' ^* J
with PPV.* @5 J3 q, [! N J
Basic Getting Started Definitions( y4 }/ l/ c( c( g
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
7 r2 X. Y: ?, f" C. l6 h4 C: Oaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main7 |" n, Y: `% j) d' ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
; w# Z: e4 b8 G5 P, M7 Ntypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).) l' M8 A- o, O" g/ |! r5 D. U
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate5 ~4 n1 N/ J, p0 Y" V* M
receives a commission on that product. An example would be the Amazon.com Associates program,+ V- T& D8 e' x; t! U
Comission Junction or Clickbank.
/ `* z2 @0 X- |" ]6 sCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
. X/ u7 H3 Y# dan action like filling out a form, submitting their email address, signing up for a service or sometimes" b+ A( e1 U! a! h1 ^
buying a product. An example would be Ads4Dough or Neverblue.
/ Y' R7 W3 l8 @1 VAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's, M2 ]1 k+ q" p0 l9 ?- j2 q
account, getting the affiliate approved for offers, bumping payouts and just about everything else
1 d- q* w1 L; P/ ^+ [ ^related to an affiliate's account at the network. Having a good relationship with your affiliate manager( o" {( F$ P4 G5 t# G
right from the start can really help you.
4 m2 N% G; o' q- _) _( N2 ~PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
4 t: r8 D/ ?7 h5 Rin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
0 Q k# e2 O' Fview, starting anywhere from .01 or .015.: T% X* `7 @3 }/ {, D6 g3 _2 H' H
In order to use this type of internet traffic, the affiliate can sign up with a number of different
4 V- f' u/ F% ^- }' n* y6 {companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
5 t; q) O! b2 K: c+ fMediaTraffic, and AdOn Network.2 d5 \6 V" e8 W& J
Don't popups get blocked by pop blocker software?
+ z9 x" Q8 ~4 F8 t7 w( r! dNo. Popups are served in a new browser window as if the visitor had opened the new window/ E% k" `8 X# M% q# V4 O8 R
themselves.
! l/ y. ]! O% a. L- FHow many popups get served to the visitor?
& @( d) O4 F, [) y4 y1 Z' OThe number of popups served varies depending on the PPV network. Some pop more frequently+ r0 Q% q6 O( |6 r/ O
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
. e) F9 g( b* H5 y1 x4 R% I+ G3 F2 Yserving this kind of advertising, so they have to toe the line between keeping their software. m) E8 J( w% A. e9 L
downloaded and still making a profit.# H! h R3 r, v$ ~& V
Isn't this type of software bad? Why would anyone keep it on their computer?
" e( _% g, o$ ]! U% R+ ?# vNo, this type of software doesn't harm the user's computer.8 j' G( V0 ^' k: J5 Q
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
( X5 p: x5 ]' Mtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
8 @3 A9 L5 H8 ?that they can continue to have access to the incentive.
1 O* `4 U9 h. e5 O: {. s; _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
+ \' i/ i6 t5 {* n: P6 JHow to Get Accepted into a CPA Network
! i9 d; K+ v3 B9 q2 pIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place8 y" Q& b- {) n) l$ f4 b9 d0 T# V
to start looking for networks is Offervault which lists offers and lets you compare payouts across: L( d* z$ p8 R0 I! G6 H# `$ l
different networks.
$ g; U" z: @0 @$ h: \1 g; DOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)- o7 A" Z; w/ H9 m0 E9 ]
application and be as specific as possible about your promotion methods. Usually some time after
, m0 D, c/ A( `% Q: W6 ^3 Zreceiving your application, the company will call to interview you. The phone interview is a critical4 ?; X/ C3 B1 Z" z1 @- v2 A
part of the application process, and most networks will deny your application outright if they can't get4 @+ C' M9 S% D; D" p( W
you on the phone.+ T, g: C9 P# ~5 B/ B E: F
Often, the person who does your phone interview will actually become your affiliate manager after
* h6 I) ?! Y0 G) i4 _1 @( kyou get accepted, so it's a good time to put your best food forward.
1 n% U! G2 t4 R o8 L. b0 G0 X0 @You might not relish at the idea of someone grilling you about your internet marketing methods over
$ L% Q7 S/ A. o1 K0 E% Fthe phone, but trust me, this part is critical. Have answers in mind for the questions:
5 w. g7 i5 |+ T( t9 X2 t, m; ^What methods do you use to market offers?
/ n" K% i9 [# Q- @' X9 oDo you already have a website you will be using?
+ x% W0 v% b8 W, `, WHow much is your advertising budget?
$ p) p$ g4 a/ fWhat other networks are you a member of?
6 e6 M; m: V! Y' G2 a3 [) `Who are your affiliate managers at these networks?
8 Q$ `9 G) Z: b% [+ XDo you use social media (Facebook, twitter, etc.) to market offers?
# k& u( T0 a. \How much traffic can you drive?
) d2 ]; \6 g! r/ l, d) iDo you have a personal recommendation from anyone who is already a member?
8 v- \, {( |. XOnce you provide satisfactory answers to these questions, the network will approve or deny your* D0 } U; l5 J, Y4 o
application. If you get denied, just keep applying or call someone on the phone and try again. Be
3 G) L A2 }* p9 m9 Apersistent. Also, getting a personal recommendation from someone who is already an active affiliate" N0 t1 c1 K' J5 x A6 f# J1 s
for the network can be helpful." G, \* y% `. V
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate* @6 c: x0 |7 v) D" l
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network8 W, y6 }2 n4 {- ]# v- ?; u: {& V8 f
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know7 B' {) e' p( p2 }( M
people can open a lot of doors as far as networks are concerned.5 ^/ R5 b# C$ J" C
After You Join a CPA Network7 @& R0 b' \3 C7 H& Q5 ~ G& G1 s: U
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager, A. J2 g/ \+ z/ n( {( X4 ^
and make an attempt to get to know them a little bit.% E. m. n: j' [
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
. ^# }9 [; C4 Mweight in gold. Start feeling them out from the start and try to get to know them. Once you get
8 B- E; @ W( }. c8 [: P2 f+ }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
' A, G6 ^1 Y; f6 J- D& B5 N8 Zlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout7 U6 }, Q( K. L" }2 R" w" M, z. F
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus B7 r, c; o( `) y# |8 [
email.& s3 v$ S& O' S, f& N; d
For more helpful info about dealing with affiliate managers, check out:
7 L% K7 I# r) l" p1 Yhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
: E( H. d6 A* @) ~http://www.mrgreen.am/affiliate- ... iate-managers-want/
/ P1 B8 g5 r! X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
; B2 I& m/ F+ F6 ^) z$ sSet Up Web Hosting
9 A0 O8 i& d2 L$ ^$ F+ ^5 DGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said2 F8 u @# z" S8 ^
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
; u! r+ D7 k* E8 u0 Dhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
$ B/ K4 W+ Q; h( i' n% d$ Z4 X$ [whoever else is on the same server as you.
, O" A1 c+ J9 G' G# J. {; O2 c1 t: ZSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast5 ]* W3 |3 t p0 U7 s6 I
enough that the visitor can't close the window before your pop up is even shown. You have about 3
) S( z. l! _9 V7 Y" Y2 x' z: Fseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
: `" A/ d4 r# F; hTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
$ ^7 c5 P/ G" ?house full of roommates (hosting customers).; a0 ^( S) h& Z+ |. k+ w, C0 m8 }
In shared hosting, this is like having roommates where everyone has no specific designated area inside6 I! b! C: c" h- l
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
. p& Z0 C- D4 ~8 D1 o; D) Efit.5 q8 x. t) t: t
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than+ ~8 [ H9 t$ m" ~- {4 q
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
: G: U n0 ~5 U0 M0 r& c- u8 ytheir food. Everyone else's food in the house has less space to take advantage of.
4 B5 Q5 l' x! \6 P8 [% G" ?If you have less server resources to take advantage of, your ability to serve popups will slow down. For
2 ` t+ v$ a, r% S( V( ]% B$ b/ Fany type of hosting this is a bad thing, and especially while running PPV traffic.5 u, [. n' s/ h
In the case of a virtual private server (VPS), everyone in the house has their own designated space: T \, A. {; F [8 F- B: F- r
inside the fridge to put their food, and other roommates can't come into that space. The server is! s! O9 w; Q4 U7 O' | a) {
partitioned, so that each customer can only use a specific amount of resources at any given time.
7 p1 o1 O6 R" @ }A dedicated server would be like having the whole fridge to yourself. All of the server's resources
0 o0 M: i- J0 D! G0 i) Q$ cbelong to you and no one else can use up those resources. This makes it possible to serve much more9 ^/ Y& K N7 ~/ i0 h
traffic, faster.( h6 T: W6 l1 z
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
3 Z8 w% i b" m# ?Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is. s- z3 ^! \4 k: @8 ~' G$ U/ Z' z' P
here:
5 z& y3 d: x! O" v0 @5 X9 q+ Ghttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-. x7 [% J- {; q, ^+ T0 X0 I
VPS&highlight=hosting# o( z/ f; C+ G6 F
Dedicated-Hosting-vs Shared-Hosting" A& h* z4 Q g: T# r
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-! W' m% t# d+ F
Hosting...Your-thoughts% X/ G; s( |0 E8 k. X. b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
% h" X6 s- k, F* Y7 u3 C2 H. a5 ^Hosting Providers for PPV) d- c. } @: t' H
Beyond Hosting
6 i% e9 s! E% f- ~' Xhttp://beyondhosting.net/' T$ b' A: L& \" }$ Q/ F) i
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
. Q1 v6 I# A: j& \( p0 z6 t# ?receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when. H: a% D4 V7 t0 ~% S
direct linking with PPV. Also, these guys provide great support.( X; m" ] Z; p- `
Prosper202 Optimized Hosting
) v9 u, E% [5 |& d/ N, D; Zhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/% _' r' h3 G. t
CPVLab Optimized Hosting
/ ]0 z2 @! o+ p& ^# g, M5 }http://beyondhosting.net/CPVLab-Hosting/
. h2 m2 p$ h; ]2 v3 E) @: CDomain Names for PPV' T2 b0 G$ d. X
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
4 P6 E/ ?9 m( V+ d. Pwhere you're going to host your tracking software and your landing pages if you decide to make them.
5 _* r! t0 n3 a9 D4 WOftentimes people wonder if they should have a specific domain name or a generic one. One generic,- t9 q3 r# q9 a1 d; F
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
0 v3 r Q' X/ [) O/ m j* `; r% _.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
- m0 M1 I- l1 @2 h L) cterm or build a whole website.
$ C, w- S# k1 m, DAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
/ K. n0 a2 t: gtracking software on your domain. This is really important, because it is necessary to track your
' i& l, f3 s% i- \, I. z) xconversions down to keyword level so that you can optimize your campaigns. Without proper: V5 x6 k4 x! Z* i) P* V* g
tracking, it is impossible to know what is working and what isn't.5 h3 D c; o. S2 W1 Q2 s, y! _
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
4 O7 ?% {4 ~3 i$ U* A0 Iis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.$ N' X' k8 A& X' z7 O6 F
Prosper202
# [" O0 n5 ~" Q/ @# u& J2 s/ d {6 ahttp://prosper.tracking202.com/apps/
4 X* Z) T: Q! D( t! ?CPV Lab
5 ?* X+ L) [$ e) x" r) Nhttp://cpvlab.com/- g8 j7 w. n* Q! n1 M9 i# a
CPVLab Help Videos( {0 O2 |1 H+ q& k! `- E
http://ppvlab.com/oweiw/oiurw/vdm.htm- ]6 S2 `$ [5 J# n2 z
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
1 n8 |- r" |, N* c( ?0 S, @industry standard.7 t5 K6 r0 I6 M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7( |8 r% O5 [' \8 {" f& j t6 w
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from0 O9 A" _$ E7 p
good support if you have problems with your installation.+ B* d8 j' W: V3 n h3 o
Tracking 2029 H8 ~. P& A: j+ `9 l
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your5 A. I2 z& j* Z" a9 l
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user; k/ i& y% ^ O. J) F( E8 n
area.
! C4 X# [0 P& J7 P, y' g9 M: QIf you choose this option, keep in mind that your tracking software, one of the most important parts of" w; ^" |+ k5 k! ?- x
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202 ^# Q+ J; J: e# k) o
interface, and their hosting.2 e+ h& m3 N1 l2 F. ]& O3 Y7 @
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
! [( U5 Y3 q3 l; \) x1 p; g! K# Aand targets which you are bidding on. Leaving this up to chance in order to save money could
K. c& p. C" T# Y0 V5 z! _+ {potentially leave you open to huge risk if someone else caught on to what offer and keywords you
( _, g! p$ s3 Z8 ]were using.
, E; q# c: g: r1 p) JChoose An Offer
; J' j& J Y% y9 _, UNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
& A8 ?; c3 _& \9 L3 A" [Lesson on Offer Selection: s7 b. x. r% Z/ C3 j7 q1 I
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
- j7 b9 r( e' [7 H) U7 H. a; T. oIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
% S4 ^ @6 d0 F3 t/ wTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using# B# h/ b) ?$ {# ?( y" h2 |
LeadImpact as the traffic source.9 b/ X% J% l+ S& ~: c
Now the best way to learn how to put all of this together is to just get started. For some variation in, |9 u$ j+ B1 Y0 X5 R
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
% p" w. h) R: l$ r, N- ]1 gcampaign.; T% K& x) m- R
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
* e- C6 F$ R \page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says5 Q+ w8 d! f K: M* V( |+ Z+ k5 a
that all traffic is accepted.3 M3 a+ G% R" f8 d( q3 P
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.+ f9 h" }4 M5 p' K% f; @
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
' f [% p+ U# N2 N2 Pget creatives like banners or images specifically for the offer.) L7 ]- ?: ?1 q' S6 ?5 T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8. l$ c/ g' F' O) e
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can/ S, e7 A6 \* @! y
track my keywords. Without doing this, it isn't possible to see what's converting.
9 G8 U: s( e9 @# e$ j* k( eIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:: G/ B# H( U, O# D& [3 N0 |2 t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9) N7 u6 j. ?7 i: k
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
1 Q9 ?+ d' ~3 g# p+ g& Ybottom of the page:
, G$ O1 d" }" @+ R" dNext, I have to cut and paste this pixel into my offer at Ads4Dough.* H/ ?" R1 i d: J0 k
Click on the offer → pixels → Add a new pixel and this comes up:) t+ C0 y! J- D
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL( N3 |" d6 G1 a# k; U: Z
from your software into the box that says 'Enter URL of image to load'./ c. A) {' F0 i
Once you do this, it should look like this:/ s- j& U& u" C7 K" @8 |. P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
. O; i5 {5 G* t" G) \% zClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:! w5 I$ X5 I8 d5 s/ q: b4 N# ~
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
- Z& p4 h2 ?! u1 I4 `$ D# n% E3 lProsper or CPVLab.
( l7 i" t& M9 E! e3 ^# h, j
% K& l/ E4 j* L" ^! C |
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
