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PPV GUIDE [PPV新手入门][28页]
- t# K( X5 t% G详细的请下载电子书！- }; I' U' m# G8 \$ |8 d& o4 Q
7 A! m% ?0 S4 o' G, M' j+ H
6 B7 i& M3 ~! J& ] f6 sNewbie Guide
* w O) N) N& ]) x6 W+ [# XPPVPlaybook.com+ r: k* C w% w+ f* c0 G: f: e! b- Q
Tracy Shaffer3 c7 k9 }7 F, x1 K6 {) l. G7 i* b
David Ford
C5 Z6 X7 W( ^* Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
! I% J3 w1 e8 k* KGetting Your Mind Right to Start Affiliate Marketing4 G k) s# _3 G7 R
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
6 a0 y# m( o. V, ~ |- I1 h8 d4 fever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
3 y+ [- ^7 t2 A/ G+ c' Uyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
% a/ m0 O+ m+ ^+ Zwith any success, these claims are laughable and far from the truth.
+ H! O5 J6 K5 b& f/ K0 [' P6 nAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
) w$ v1 S3 `0 W( }! e: C Bflow management. The main benefits are the low barrier to entry compared to other businesses, and3 w6 b) }/ s" H; s3 Q/ a
the ability for a marketer to be a one person shop and make an incredible amount of money with low; Y. v; Z& G1 J/ z+ P k
overhead.- P; x' i2 f( E+ B9 i
The winners in this business are the ones with persistence when nothing works, who know there's
' b M) B' Y( g: splenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
9 L6 d+ g6 k2 T* z$ K# ?5 }The cold hard reality is this: virtually everything in the space is changeable, what worked today can; H2 v, F B, @2 }. Y5 O4 L
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.8 _) `4 u; V8 {3 i2 _- g
Most of these things happen suddenly and without warning, and they all contribute to the amazing9 k+ ^7 ~5 k' X ~( Y; l o
learning experience available to anyone with a few hundred bucks and the ability to open an& j+ S i3 Q* E
advertising account.- a7 U9 ~+ ?" f
Your competitors are willing to work at this around the clock. This isn't a push button, instant business2 h. z1 v* A5 F
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
% H7 k+ `% D; n! Umarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
N. G! R" _2 K& |9 R etrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
: l% C2 m d" w C6 F1 j; AWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you% `. s5 B: `+ w b4 W7 w
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
) g+ _ K% l. ystarted building.: D: \" a) ]$ `. [1 v ^8 n
Things you need to get started:9 @' s. W! Y1 P5 V
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)7 x$ z0 y2 y) @! d0 q
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
* r, X6 L, u$ s3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)2 `% P) Q z; e1 |
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)$ }5 C8 _# X9 y+ t; {
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
% F. d" }+ h" l: W5 Wwith PPV.
$ X' {5 @6 C5 r% m. m( c- ]% \Basic Getting Started Definitions% \$ U" j4 ?" V- J
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
& N3 F, w0 |- r2 Aaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main% H9 S+ z, a0 C8 Q( Y4 J/ V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2, c# |3 p( I- L( T! T5 B4 J
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).1 w6 _/ K' A# N* L( a7 o
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
$ `% j0 J$ W6 P" T7 H$ e3 zreceives a commission on that product. An example would be the Amazon.com Associates program,) L2 |% m; Y5 {2 q$ _. u
Comission Junction or Clickbank.
4 E7 i. u6 F% A- h1 p2 g9 `; qCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes( ~5 p8 a r- T
an action like filling out a form, submitting their email address, signing up for a service or sometimes
4 {* h8 X/ z6 Ubuying a product. An example would be Ads4Dough or Neverblue.
0 I. S% n0 ~$ X* d9 l) F- |2 J5 s; k. UAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
* n$ F0 q/ s! c0 G: z5 I, D8 O1 xaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
?( k: t3 U/ Drelated to an affiliate's account at the network. Having a good relationship with your affiliate manager( h+ F1 R" }+ o7 L5 R
right from the start can really help you.. a1 j& p" g0 R; Y- [ }& S
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served8 x" t" {3 b9 }; H4 @: M/ E
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
( {: U+ y5 k& s$ p$ }' N- Tview, starting anywhere from .01 or .015.
4 W k$ H( J6 n5 R1 K* TIn order to use this type of internet traffic, the affiliate can sign up with a number of different" f# g; I! @) j. X- S6 p) z, v
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
5 X% Q; K" m6 e: r. C8 J3 T5 J( `MediaTraffic, and AdOn Network.% k6 ]- v1 B4 T1 U- L- b
Don't popups get blocked by pop blocker software?
( r, n4 X6 D2 J+ X A. [No. Popups are served in a new browser window as if the visitor had opened the new window
+ X5 {# J" Y3 Z" \1 @( D" I! wthemselves.
/ [* ~; `- s" Y3 b4 `( | J0 aHow many popups get served to the visitor?/ J0 t, f# ?$ m9 g
The number of popups served varies depending on the PPV network. Some pop more frequently
" Y5 g: L: k! ^- X) T- `8 v(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
1 U' t. m: d" R; Bserving this kind of advertising, so they have to toe the line between keeping their software
0 l& K/ E N9 rdownloaded and still making a profit.
2 t5 }0 x* l& {2 S+ @- i4 `/ y6 VIsn't this type of software bad? Why would anyone keep it on their computer?
4 M; T% t: d! `- p1 r* \No, this type of software doesn't harm the user's computer.5 `2 F4 G; P8 `
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
+ w5 f( r+ k+ o0 L0 s1 Xtoolbars or videos to place the software on their computer. The visitor keeps the software in place so& T2 ?9 M3 u$ d
that they can continue to have access to the incentive.
* O- _/ q2 `% G. N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3/ V5 a8 f3 m/ m; \: P: U, m
How to Get Accepted into a CPA Network3 c8 J7 h2 X& J6 V6 s
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place7 k0 K4 Q% I- @- z' `: _! h
to start looking for networks is Offervault which lists offers and lets you compare payouts across( T/ H O# M+ V" C7 k; [- D# s
different networks.
, A$ ]4 M2 {6 O! n BOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
! I1 A# m. C2 Sapplication and be as specific as possible about your promotion methods. Usually some time after2 g. T$ N/ S3 d1 G4 W
receiving your application, the company will call to interview you. The phone interview is a critical
}, t z7 m7 Q$ X8 xpart of the application process, and most networks will deny your application outright if they can't get( U* x, R6 z' y# S9 _; e6 f& E
you on the phone.
. J I& a/ C cOften, the person who does your phone interview will actually become your affiliate manager after
/ W& |# C c3 j& y4 Zyou get accepted, so it's a good time to put your best food forward.
" K/ r7 y# M; |3 t; {1 |You might not relish at the idea of someone grilling you about your internet marketing methods over
5 B. ]9 P" f7 R* l( ?$ w$ J3 P( c! uthe phone, but trust me, this part is critical. Have answers in mind for the questions:' m% l6 i ?$ ]; d0 ]0 x
What methods do you use to market offers?
9 P" ]/ E, D( c) D( H0 @( _$ rDo you already have a website you will be using?
# k, U3 t, _; `' y- E$ vHow much is your advertising budget?
8 n A" p% S: c4 c. c PWhat other networks are you a member of?
8 n6 K" F3 e3 v, ]8 w) gWho are your affiliate managers at these networks?
N" o" G9 d$ }/ J0 [4 SDo you use social media (Facebook, twitter, etc.) to market offers?
4 g" a- S, a! H) gHow much traffic can you drive?
1 Y M, z: h2 c, i& XDo you have a personal recommendation from anyone who is already a member?
: u) V* L: K! oOnce you provide satisfactory answers to these questions, the network will approve or deny your
. a6 D8 P- _+ V4 d% F& ^application. If you get denied, just keep applying or call someone on the phone and try again. Be, ?: \) A7 V3 v1 K( W# Z# F
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
) ]* R* G. ]- l; ~ Efor the network can be helpful.- R1 }3 k: ^2 X$ ]7 k$ e2 H+ @0 o- K
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
5 C1 R2 @7 O" [ n% RSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network @) w! V' Z% |0 `8 F
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know8 Z4 t& F; N6 K2 v7 X8 k
people can open a lot of doors as far as networks are concerned.
[, ]% S; ~! y; o; k* `0 h' p# iAfter You Join a CPA Network# M' v6 h. e6 R1 c- Q
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
6 B9 N/ a8 m2 x7 ^. r5 Band make an attempt to get to know them a little bit.: V/ L9 _8 |2 v6 f6 {4 j
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
. E+ o8 O; G7 c U, \! f8 Gweight in gold. Start feeling them out from the start and try to get to know them. Once you get
0 h; U7 k1 E8 l+ m p; i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 45 M5 }3 N' _0 }# ?2 g
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
1 V& z+ k' z& Cbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
. {/ [/ `1 r3 L# Qemail.
- W& {5 R" t5 s7 {! a( PFor more helpful info about dealing with affiliate managers, check out:) p* ^! e7 ]2 \2 Q! a
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
2 f* b- o% L6 q4 ?http://www.mrgreen.am/affiliate- ... iate-managers-want/
+ }* e. E6 r9 ]7 E; B" d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5* j) ^4 I' y/ ?7 J2 j! ^
Set Up Web Hosting/ H3 h' z1 N3 h* f( W% R% T$ W
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
; c" o! S' Y! o/ q1 Mabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
/ L) A# [+ n- {0 W: t. s5 m6 r! whost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with! V# G( c; b. w+ f% f, Y1 q0 g) a
whoever else is on the same server as you.
: T' z7 v- r7 XSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast1 b/ F9 e% n# _ Y! o9 d' \1 F6 Y6 H
enough that the visitor can't close the window before your pop up is even shown. You have about 3% W9 W3 K7 ^; D5 Y/ I4 d; x
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
" P" \4 `; ?! E9 o- E# ]To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
z8 M$ n7 U' t6 D/ L# k- thouse full of roommates (hosting customers).
% ~/ c0 F! [& o+ N! i7 |In shared hosting, this is like having roommates where everyone has no specific designated area inside2 {5 g+ U2 h6 f
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
$ K0 b2 E+ b: n* t6 f; j: ?fit.
6 z3 \6 f$ l! ]$ ASay your roommate brings home a large turkey. They will then take up more of the refrigerator than
6 W2 {2 b- s! C- pthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
2 S O0 v+ q* s6 C7 @their food. Everyone else's food in the house has less space to take advantage of.
) Z' l$ c+ B. X$ B/ B7 GIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
5 ?! [9 j: }5 \8 vany type of hosting this is a bad thing, and especially while running PPV traffic.
# {' X2 x# [1 O8 I4 yIn the case of a virtual private server (VPS), everyone in the house has their own designated space
: r$ {2 ^+ N# f9 j- ginside the fridge to put their food, and other roommates can't come into that space. The server is" u- ]* w$ z# ~# }# B
partitioned, so that each customer can only use a specific amount of resources at any given time.
' C5 V! I% ^: x9 d+ d6 \! Z# zA dedicated server would be like having the whole fridge to yourself. All of the server's resources8 r2 L7 @$ a5 H3 e
belong to you and no one else can use up those resources. This makes it possible to serve much more" F+ v7 a; o; b) Z9 Z; u
traffic, faster.
/ ?4 B3 P" e/ k6 dAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.2 e# D$ `, T/ h5 R( j9 t0 N3 i" }
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
+ J# y. j% C/ n v0 There:
& ?0 ]% |2 L- V: Ghttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-+ P8 {# W8 Z: T! |
VPS&highlight=hosting& H/ e) [0 M2 a. l& H/ z; V
Dedicated-Hosting-vs Shared-Hosting8 D1 k: v9 ]% d9 [. a
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
" R3 [( ?; N3 n2 ]5 jHosting...Your-thoughts
7 N' H& ?: @, i' ^- k% _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 63 _5 U0 ^7 |, j3 l2 E, [
Hosting Providers for PPV3 U9 x3 w7 P9 g( E. V+ [
Beyond Hosting5 I* }" p; N' A; U
http://beyondhosting.net/
& g" `2 Z/ r% t. g9 wWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
$ M, D5 m) g+ Q! _3 S0 Wreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when/ [% P- k8 \, j+ `
direct linking with PPV. Also, these guys provide great support.
+ u7 U7 m6 q6 Y' w5 s8 d! L$ kProsper202 Optimized Hosting
+ J0 w4 F+ Z; r' xhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
# H3 J# l, c' a; F2 J: qCPVLab Optimized Hosting
L' J# x. w/ Z% K/ m Y* T7 Mhttp://beyondhosting.net/CPVLab-Hosting/
3 ? X+ P8 ]( {$ X0 e6 v! [Domain Names for PPV! m) D- K2 Q; Y5 Z
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
* M& _% Z" d2 Y& Kwhere you're going to host your tracking software and your landing pages if you decide to make them.4 U- j4 e' T- t2 J% y1 M3 K
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,% l" W$ r6 p( q# I0 \3 |( D; D
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
$ {( T' T: u5 Z( _& Y0 J' Z. M.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a G, K1 x1 D8 Z7 q. o" ]. B
term or build a whole website.
6 r$ h4 [* f/ X# fAfter you buy hosting, a domain and get those all attached to each other, the next step is to install: Y. F: S: f5 v5 [
tracking software on your domain. This is really important, because it is necessary to track your$ b" P% S+ M1 n* {9 A" Z, T
conversions down to keyword level so that you can optimize your campaigns. Without proper7 M/ }0 g {7 q8 C- Z O( G: c
tracking, it is impossible to know what is working and what isn't.
0 s/ W0 r8 \! w" p4 _" {To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software& [+ L) w# k; i) V0 R' i
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.7 Q P+ [$ O6 C; Q
Prosper2024 U# o$ b; E) T3 {: U
http://prosper.tracking202.com/apps// \8 l0 Y: `0 C7 B/ x: p
CPV Lab6 r8 m4 V x5 s% U
http://cpvlab.com/
1 V5 j' a3 E4 W; xCPVLab Help Videos) e* {$ _5 g' f( S+ a5 |8 P
http://ppvlab.com/oweiw/oiurw/vdm.htm2 K4 A" g! @, X' p" N2 d- o
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an6 g, l& u0 k( w$ V0 x
industry standard.
( g( _& C/ I5 p3 V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
+ D6 y9 t" p8 O$ M" `CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from3 I! a4 K% H K7 n
good support if you have problems with your installation.
# R$ J. v J3 b7 FTracking 202( p. [# ?% t5 P/ t( @5 W7 q4 p
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
# K5 S, N8 i6 ^campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user6 I0 O2 A' A- g1 X
area.! {* P1 V( v1 x _7 G8 i1 K
If you choose this option, keep in mind that your tracking software, one of the most important parts of
. }5 ?- t, E; Cyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
$ P' Z0 F+ d1 A& Zinterface, and their hosting.
( D" C* k# K3 o1 m9 p4 bAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
/ _2 `9 T7 M% M$ }* @# E$ Dand targets which you are bidding on. Leaving this up to chance in order to save money could2 @. Z! p" q# S
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
3 e- L* ^+ N# j. G/ U2 uwere using.
/ ~8 L" B, i* a2 ]+ f8 ~: \) _. I4 }Choose An Offer
$ B% r' ~# u; uNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.) p" J' @- A( v# W2 t" j
Lesson on Offer Selection
' F. D( x& x2 [$ J3 D2 Ihttp://www.ppvplaybook.com/forum ... on-Selecting-Offers X E. o, s+ R0 ]6 O; y
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.. C9 d3 {' T+ n& M0 L7 Q6 A
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using! n! I5 D# S% J# K2 s, K. z0 {
LeadImpact as the traffic source.
1 f. P, x; ^/ \( K# E: I- JNow the best way to learn how to put all of this together is to just get started. For some variation in
0 Y. u. b4 u% E' m6 g$ _6 Zthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
y0 L+ k# ~. C. h5 c, Ccampaign.1 ^: U' J3 k `: l8 a' i; e# V
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
8 Y% c$ F$ [& o2 V6 apage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
0 B. R' T: ~! |6 k. @& ~that all traffic is accepted." {# f% r% t' l. C6 Q
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits./ y% ^3 `+ L5 u! s0 u: U; g% ?1 X
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can5 @5 s; C. H# n/ n( j7 V a. i! z
get creatives like banners or images specifically for the offer.3 Z4 m$ Z5 l* q0 `% A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 87 m* X! J: G: V) F1 j% {2 X2 x
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can* Y& n0 u1 ^# l' l K
track my keywords. Without doing this, it isn't possible to see what's converting.
% k2 V4 p3 Q5 r. qIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:! A- J! ]8 c3 W3 ~0 }6 _) ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
. N% R) _+ u$ i8 U) XIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the9 R; s1 V4 N" j. m4 N$ m( X4 H6 `
bottom of the page:) h8 o% j0 D; j7 e. ^/ q( ]
Next, I have to cut and paste this pixel into my offer at Ads4Dough.( E% K# u( E2 d% |* A
Click on the offer → pixels → Add a new pixel and this comes up:5 N! ?* H% @9 q7 z3 }
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL' K+ @. ^% r) s" j3 C" M
from your software into the box that says 'Enter URL of image to load'.5 s; q+ O* o8 P. Z4 v v
Once you do this, it should look like this:
5 [6 ?/ }/ I7 }$ ~4 F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
. L6 A0 H# M5 M# _) O6 vClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
0 \% [& j$ A* n; {& K ^1 mNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either% k' b% H: \4 e3 w/ W/ w6 k
Prosper or CPVLab." @4 t) _& r) f& t/ ^ p+ T" _
; S- }* V1 V( i( l$ |$ g2 | |
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