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PPV GUIDE [PPV新手入门][28页]8 {% c; S) o/ ]% J- G
详细的请下载电子书！ r% C% t# Q( X, G: ~
2 _- H& i8 `& ^+ z5 I& A
. C; y K- k$ _' ?Newbie Guide0 F- r) C. Q4 o! O
PPVPlaybook.com* u4 w& P2 B/ v* J
Tracy Shaffer$ Y+ s$ Q! {+ E- z
David Ford/ A6 g& D( C& `% A* ~* |8 j' L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1& k* C8 O6 i% G& E9 d& j& j/ f- L7 X
Getting Your Mind Right to Start Affiliate Marketing
( t" T6 y- V1 KThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an7 x' h7 R/ [. o5 L+ W
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where" `" m9 k2 y+ B; p- l; y$ x
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing) Y; Q9 V% w* l, } k
with any success, these claims are laughable and far from the truth.! Z) I$ u% Z: B' q* }& ~2 h! i
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash/ u) K# O6 B+ o
flow management. The main benefits are the low barrier to entry compared to other businesses, and7 `: K' d) y/ g
the ability for a marketer to be a one person shop and make an incredible amount of money with low
! m7 z7 g! A+ Goverhead.
- n+ N. k2 q8 Y. G- K, ?& bThe winners in this business are the ones with persistence when nothing works, who know there's
3 R0 A$ x6 `8 o0 r' cplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
) ~% |! M( n! _( U u7 B0 M; yThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
+ {0 x6 A( Z' \4 W) m# W) nstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
0 w. ~8 o. R# o( x# ^& _; Z' zMost of these things happen suddenly and without warning, and they all contribute to the amazing p- A) z6 T6 N3 x8 }& i- e: o
learning experience available to anyone with a few hundred bucks and the ability to open an
1 c1 C7 R! z% ^. e! B0 Fadvertising account.
; N/ n7 D8 t. v/ b) @ _Your competitors are willing to work at this around the clock. This isn't a push button, instant business
+ ?2 K. P; b B& `: Z; Dwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
% o9 c) c. p; \% f: |marketing has spent countless hours learning, trying new things, launching, tweaking, improving,% g. o& O' Z( v
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
1 V, M, ^% }0 j6 k+ o6 _4 UWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
: y1 X# B# m A! R+ pstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
' A7 l" u. a" j7 `% u% jstarted building.9 F: A( G0 Y) ^2 S0 Q, a! A
Things you need to get started:
$ _$ _/ Y5 E6 T1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)# Q* @9 M3 K3 y5 ?' ^: l9 F% w
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
* @6 @0 Q$ ]7 j# M+ T3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)+ u c" e3 b5 E
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
. `; n0 @+ j8 F2 h2 E: _! ?This guide describes from start to finish, how to get started in affiliate marketing by running traffic( U9 |, |* z& j; r2 u
with PPV.2 `" B3 k2 `4 i6 ?# q, ^
Basic Getting Started Definitions
7 Q% a; A. W3 {: @ fAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
+ W, w- F- H$ j% W7 c$ r! Faffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main; B0 d- A3 y f' W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
! ^3 a3 W# L8 `' Ptypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).3 b% n1 I- V$ [ c$ K
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate( ~4 }1 b& B5 U0 K+ _7 p# P$ p
receives a commission on that product. An example would be the Amazon.com Associates program,
( d) u: Y, A% i, c6 r( A3 SComission Junction or Clickbank.
) a' Q* ]2 f5 B: Q% E" FCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes7 |& c7 o+ T" n0 N' X
an action like filling out a form, submitting their email address, signing up for a service or sometimes
/ u' i( R0 B( D8 `$ q4 V+ Tbuying a product. An example would be Ads4Dough or Neverblue." R2 `* D4 I- K' Y9 Z6 I4 |
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's. u: |4 m; A, R& `# E0 T$ `; x b% H, u
account, getting the affiliate approved for offers, bumping payouts and just about everything else
9 _/ `+ x5 _8 c6 q3 O+ Brelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
$ X6 B' U+ O2 L# tright from the start can really help you.8 N" u* {4 u5 d; t* ~
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served$ [4 w4 J S/ c8 Z
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per9 z% q7 t5 z& A
view, starting anywhere from .01 or .015.
' A, U/ t2 i4 e G' [: Z) h+ sIn order to use this type of internet traffic, the affiliate can sign up with a number of different
/ z6 c6 \# M+ Ncompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact, x* {( y% @3 Z- M
MediaTraffic, and AdOn Network.
' z T) g% A; e5 p7 pDon't popups get blocked by pop blocker software?7 c% k% V6 g G( M5 _
No. Popups are served in a new browser window as if the visitor had opened the new window$ W& d. r7 i6 W1 L& \! Q# I) J; j3 ]2 c
themselves.
5 Q& G" L& j- k% N, V8 yHow many popups get served to the visitor?# S4 c; r& p8 [6 W
The number of popups served varies depending on the PPV network. Some pop more frequently, ^0 t6 a( i& J& ~
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by$ d$ f6 l8 j* L% y r: T) X
serving this kind of advertising, so they have to toe the line between keeping their software
2 a9 I1 W2 V6 tdownloaded and still making a profit.
8 |. v, O; Y4 h6 G5 J. ~Isn't this type of software bad? Why would anyone keep it on their computer? D9 g; h; ?5 {! P' x
No, this type of software doesn't harm the user's computer.# g& I/ A8 L6 e! r2 Z
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,/ o7 ^6 O2 V$ p
toolbars or videos to place the software on their computer. The visitor keeps the software in place so% p# y: a- E9 w6 g& V# D+ ^
that they can continue to have access to the incentive.
8 e1 B9 n% T! ~8 ]* f$ i+ m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 33 U( \9 @' c- G2 O' Y$ H$ \
How to Get Accepted into a CPA Network
& v: j5 V9 v: [- Z' pIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
9 X4 e$ K% }* J# `3 z, ]0 gto start looking for networks is Offervault which lists offers and lets you compare payouts across( }* X/ a5 T+ q; K t* }6 O( P
different networks.
; Y2 ~7 i# r+ w- nOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher). H4 b# S2 o6 m3 w: X, ^
application and be as specific as possible about your promotion methods. Usually some time after
8 D: B9 L2 y' R4 Greceiving your application, the company will call to interview you. The phone interview is a critical
! r. Q W) c' }5 @8 j( f* Dpart of the application process, and most networks will deny your application outright if they can't get' m- G5 b& F; g* R
you on the phone.) D4 c$ @- p0 {2 z( U2 f! R( ~3 `
Often, the person who does your phone interview will actually become your affiliate manager after
' F: M) Q b; byou get accepted, so it's a good time to put your best food forward.0 x/ m" D% j" ~
You might not relish at the idea of someone grilling you about your internet marketing methods over
) N' b: m: x9 D, s! X ?0 Fthe phone, but trust me, this part is critical. Have answers in mind for the questions:: Z; g5 A6 ^( o0 ~
What methods do you use to market offers?2 z- [0 M" Y1 L! m
Do you already have a website you will be using?4 J' D: V0 E/ o% |
How much is your advertising budget?* S" d$ t9 V& K" F% V2 o
What other networks are you a member of?% v, r3 a/ z2 Y$ A4 c, u; Q' W
Who are your affiliate managers at these networks?
2 T5 g$ q$ R3 {6 ~7 iDo you use social media (Facebook, twitter, etc.) to market offers?
! g' o6 D* ]- X) _) E3 EHow much traffic can you drive?; z5 g- H0 Y1 x! r' O/ ^
Do you have a personal recommendation from anyone who is already a member?1 t- {$ T5 _4 }
Once you provide satisfactory answers to these questions, the network will approve or deny your4 c7 E2 I6 x/ \5 \+ @3 [
application. If you get denied, just keep applying or call someone on the phone and try again. Be
7 s1 o% y- d' C8 `6 ?$ {+ t6 Gpersistent. Also, getting a personal recommendation from someone who is already an active affiliate% G1 z8 S$ V7 @* s5 r
for the network can be helpful.1 w) B! V7 r6 b! Q
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
* S, O; s4 q, G( j, l0 ISummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network }; y2 o0 }9 T+ }
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know2 }% S3 q6 m5 Y8 |- G8 o9 v4 L
people can open a lot of doors as far as networks are concerned.
' j3 @6 W- L @/ D! o! ]; Z, sAfter You Join a CPA Network
" }: b1 A9 Q4 cOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
( I5 Q& i& ]! P2 ~/ I7 p" Kand make an attempt to get to know them a little bit.1 ^( K4 R5 |/ c: T; N
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their- p- K) a7 V6 j- h8 _
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
" h# k- B9 ^7 \2 Y- ^! v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
9 h2 \: a" T+ j$ |. ? Xlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout. x7 O4 J( V( r8 C
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
# Z: L# ~1 c* Q5 eemail.
5 o( N. l; D7 ?4 Z3 {+ I% ^5 DFor more helpful info about dealing with affiliate managers, check out:
% B/ ~4 ?' w; v9 J7 J1 Zhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/ j; F; I- s9 u* @
http://www.mrgreen.am/affiliate- ... iate-managers-want/
# r0 b& O5 I! }/ c% v4 \ E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
; b5 f1 [/ K4 n. T% _4 oSet Up Web Hosting
, e% g& r0 C: M; X1 EGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said+ G9 e" Z! q5 b0 ?9 m
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
: H% f# x: n" p3 n! D; rhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with( L% E- Y; M% a! N
whoever else is on the same server as you.
; z/ a; b4 W( PSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast9 n6 m- O( p( {; I! i' A1 P. N
enough that the visitor can't close the window before your pop up is even shown. You have about 3
2 J! ]0 S1 I% e2 l, hseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.- k5 {* a; _' W! S3 t- C# U+ ?) _2 U
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a* x( U W# M3 k6 p4 P) z! S7 T
house full of roommates (hosting customers).
( R8 H& g; F( y# Z: dIn shared hosting, this is like having roommates where everyone has no specific designated area inside! p+ w# V! B6 k
the fridge where they are supposed to put their food. Everyone just jams their food in however it will$ I) ?9 U+ ?2 w4 I& B
fit.7 @, d& M. x7 o* W: x: v
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
/ I: j7 ^" S6 i4 r, g, m8 gthe rest of the roommates, by virtue of simply needing more space and resources to accommodate1 Q; e% @3 {1 a: N" U
their food. Everyone else's food in the house has less space to take advantage of.0 P& P) G7 m. z/ w: N! P
If you have less server resources to take advantage of, your ability to serve popups will slow down. For3 @+ {3 B' q3 q6 Z% p" J( {0 b* K
any type of hosting this is a bad thing, and especially while running PPV traffic.
+ g1 a* w& [3 Q4 {: p$ L: m# DIn the case of a virtual private server (VPS), everyone in the house has their own designated space; c. P |; V }2 s4 `/ ?
inside the fridge to put their food, and other roommates can't come into that space. The server is$ }3 u4 _5 B; P: g
partitioned, so that each customer can only use a specific amount of resources at any given time.
# @! y3 u( |7 cA dedicated server would be like having the whole fridge to yourself. All of the server's resources
! q( {8 m3 K+ K! i7 Z' b" }belong to you and no one else can use up those resources. This makes it possible to serve much more! N% f9 b0 G* Z4 L! j- x1 t
traffic, faster.
. k( g* w9 @! L- ]4 hAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
; o8 b. l* J% s @) JAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
0 P+ I, M8 R' q }6 [& Xhere:) i1 [ w' t* ~$ N2 `9 D
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-3 J2 g$ P* `; E, C6 {
VPS&highlight=hosting- V& g5 \! l- |9 l+ ` H
Dedicated-Hosting-vs Shared-Hosting3 w7 a: c$ h, ^5 r O
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
2 Z) |$ G, Q; n8 s `( u% `Hosting...Your-thoughts
* F+ g$ J, J! q" j3 h5 C0 M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
% S+ P1 x. M7 V% C0 Q7 oHosting Providers for PPV
- |( n1 `& h$ U% Y+ @& rBeyond Hosting
& ]- ^0 `' q2 R! t' I+ _http://beyondhosting.net/
* }0 q$ r9 e( Z# UWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
d" F0 H3 i6 ^: y" xreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
x2 W6 [- I2 C" `0 [6 sdirect linking with PPV. Also, these guys provide great support.
0 o! a0 |5 r$ x6 D3 T: IProsper202 Optimized Hosting+ @+ ?4 @4 A" l
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
( h2 m* a, [2 w- |$ dCPVLab Optimized Hosting' B" n8 {5 t6 k" x( \& f& R4 u6 v$ H
http://beyondhosting.net/CPVLab-Hosting/
0 H# q1 H5 g) O; ]) q7 o+ B8 ZDomain Names for PPV
" r( p \+ E" V2 }Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is6 e' k, I* Y# ]- y9 n g' l
where you're going to host your tracking software and your landing pages if you decide to make them.
1 y9 |4 {+ p8 q% _; ZOftentimes people wonder if they should have a specific domain name or a generic one. One generic,. \# h/ B5 P- D/ T% j; Q* n: u
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
$ X* ^7 j* k6 W: J.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a: Y& y1 K, X& m! g: Z. E
term or build a whole website.
' |, N* t5 K$ @5 y% [. tAfter you buy hosting, a domain and get those all attached to each other, the next step is to install- a# {1 p2 A7 c7 h$ [1 [
tracking software on your domain. This is really important, because it is necessary to track your
$ D- w5 H% ^$ rconversions down to keyword level so that you can optimize your campaigns. Without proper
& K* E+ n' \- P" [" N" V! itracking, it is impossible to know what is working and what isn't.
" j0 `7 s2 i/ Z1 Y TTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software; q# |# N0 u4 `! O- @4 D1 C W
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
8 h% ~. [# J0 f6 @% LProsper202
* Z7 L' S- _ ?+ @ S* [6 v" B$ |http://prosper.tracking202.com/apps/
# B. [- e1 _! [: |CPV Lab
; z( J8 Z1 D" c* `" Xhttp://cpvlab.com/+ C" x4 E {8 Y0 N
CPVLab Help Videos' I+ L& H* O# }+ p
http://ppvlab.com/oweiw/oiurw/vdm.htm7 f% }+ [0 q9 r9 H% w
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
4 V. r& {- p1 c0 b. s r0 t& @2 hindustry standard.
4 i4 M( ?4 [! I: H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
9 N- q3 H$ D6 X/ w! `CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
% y/ X: e. B0 ^( ?' }) }good support if you have problems with your installation.; F6 Q+ W2 @& i2 [1 U+ ^; p) {
Tracking 202
! O, n+ y8 b' B. o6 vTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
- v @1 g4 ^, j. M3 {campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user c& G4 j+ a4 k8 d& w7 j/ m+ {
area.
0 `, j, p9 d$ Q2 T# j/ j7 @& VIf you choose this option, keep in mind that your tracking software, one of the most important parts of
* i1 S6 a! j6 Z- @* Z# q6 [( vyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
2 ?; R3 `) T# v/ Iinterface, and their hosting.
$ Q' C- G( E. u! fAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
, L; \4 t" @( H. b2 Q) K4 e8 band targets which you are bidding on. Leaving this up to chance in order to save money could% [" j) q) @7 }
potentially leave you open to huge risk if someone else caught on to what offer and keywords you$ p) P& h8 A2 r1 ]! L9 `
were using.- f' X5 n; [3 z! A+ T% _
Choose An Offer$ X0 {5 f2 m8 Z7 \
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
8 Z2 O! o7 G$ O1 e' M! fLesson on Offer Selection V0 \* ^) o2 F
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
* `. i3 R; m2 X! [In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
5 _8 G6 n$ K6 Q8 d2 m( j' MTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
3 Y( u4 K6 T8 B C- x; C4 d, hLeadImpact as the traffic source.
. _: s( B% |' H/ ]# P& @Now the best way to learn how to put all of this together is to just get started. For some variation in
% Z) l" \4 p4 {9 L9 _the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked) w \$ W2 c$ b5 P; j: }5 Y) K
campaign.
; Q x# z! i- G; Y5 {When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
9 e, q5 f! D* u! tpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
3 R6 F) s4 K0 _0 V6 H/ O3 g" ^that all traffic is accepted.' M& E; J, C/ o! X5 I' X; o
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
6 C v6 }- M3 O6 c8 m5 S/ w1 p. ^This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can& Z/ S( b# d6 m. n
get creatives like banners or images specifically for the offer.# F$ S0 M9 i" l# g4 p# e" u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
0 a: ]# V2 _' H8 K$ w: z1 dBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
6 T1 Z" M ^2 U- J* K' xtrack my keywords. Without doing this, it isn't possible to see what's converting.
7 ^% \' ~+ L, q0 Z) _In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
5 J, v; m8 O* A; U! J; `9 r7 s# Z( T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9. w j5 u7 `% q9 x' b Z' |; ]$ a
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the' G6 E: D$ |4 g; m- g
bottom of the page:- c& S; Z' V# C4 n
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
; S2 o( ?8 D5 G: F! M3 F# p# OClick on the offer → pixels → Add a new pixel and this comes up:# C; }% o5 R: m: h! A4 I2 I
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL- ]/ d( j' |5 ]4 a" I
from your software into the box that says 'Enter URL of image to load'., a1 |0 e" s( W4 p7 c/ Z
Once you do this, it should look like this:
& [& `6 f! j& o; n4 r3 x$ a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
& `3 n4 z/ d) b9 c. uClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:% B/ f0 T E) c& {
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
# v) U/ A, H( {! Y4 g8 w) N" C3 QProsper or CPVLab., G, O' l, d+ E( U4 |
6 ]: P( Y7 P' V# e |
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