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PPV GUIDE [PPV新手入门][28页]
: s' u& Z) p( s9 e9 m4 T$ S详细的请下载电子书！
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Newbie Guide3 r9 c$ N' t3 ?2 J% [6 y
PPVPlaybook.com
- J8 ^% J; X3 G; I7 BTracy Shaffer
6 d) b, U9 z# r/ d0 H8 j3 zDavid Ford5 h9 s. n( q# s Z1 y1 Q; d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
' w6 h6 ^. I5 Z1 ^Getting Your Mind Right to Start Affiliate Marketing( C1 j1 d$ d; j0 m8 K
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an: [7 ^8 g, C, W, Y5 B8 [: u1 J$ t
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
/ d7 w- p" _- h7 o c( wyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing, o7 {9 I. ?* M! [, _# ]: I* i ]" i& q
with any success, these claims are laughable and far from the truth.0 |* e. h( t5 A
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash( `# d0 l" o) D1 T. h) [9 ^$ o$ j
flow management. The main benefits are the low barrier to entry compared to other businesses, and
! X) p4 L7 }2 r& ~, rthe ability for a marketer to be a one person shop and make an incredible amount of money with low1 ], p9 [5 J+ O: \
overhead.
+ T' T' O E4 N8 gThe winners in this business are the ones with persistence when nothing works, who know there's" n* J: p m" G( R0 `8 X% x
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
6 r* f K6 X {; u% y3 N k: \The cold hard reality is this: virtually everything in the space is changeable, what worked today can5 u' Z% w) b8 W7 P7 N& b
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.) k& n L/ G% j0 _
Most of these things happen suddenly and without warning, and they all contribute to the amazing' Q; a4 @$ S' K3 N) z
learning experience available to anyone with a few hundred bucks and the ability to open an
4 L' ]1 _( G8 t- Z% q1 X A: h1 w& padvertising account.
# _1 A" E# @6 j$ J5 P# UYour competitors are willing to work at this around the clock. This isn't a push button, instant business
+ Q! ?* @3 I7 e* s( l" `& Fwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
$ G; p+ j5 `& t* `& R3 X& pmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
8 x4 |: m& }) {7 dtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.0 ]& E) I3 _) }" ^
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
. d% @! n8 n5 k; R0 Z9 y. N2 M4 Estarted building PPV campaigns right away from start to finish. With that said, time to jump in and get) Y0 F$ B5 e- \9 k, _' |
started building., b! N7 V! W& y5 h( F2 |( \8 q
Things you need to get started:! A8 v3 t5 n+ M
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)' U& g. c) G4 \! Y) M# u4 @( Y
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
$ p* X0 {& g; {) t' P; j3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)7 T6 t& W9 M' T9 c7 w
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
/ k' P. I0 y$ a7 h: R: |, V' A9 WThis guide describes from start to finish, how to get started in affiliate marketing by running traffic/ [. a6 O0 j/ y( R0 D9 o
with PPV.' R4 r/ T+ m- e1 x# M- G1 Y
Basic Getting Started Definitions
9 p0 ^4 Y( x a6 e$ ZAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
& `1 w @$ ^; j! ~' a- |affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
: E: ]4 i; u. ^" y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 26 T& G) |% E8 ^5 @9 L+ H
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).4 c, J! N$ R& G5 L* S# z7 }, H, L# N
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate- U: x" G% l4 M5 ?
receives a commission on that product. An example would be the Amazon.com Associates program,7 ^7 ~3 `) c& N. Q) v- U) |, P% |: `
Comission Junction or Clickbank.
& P9 C0 [4 P, {9 DCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
! E. l' D. x. Ean action like filling out a form, submitting their email address, signing up for a service or sometimes
# w. O9 q8 j A. Dbuying a product. An example would be Ads4Dough or Neverblue.
6 L" `1 W. V; H7 wAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's. ]$ J; v# [: u; I& B9 W6 a! }
account, getting the affiliate approved for offers, bumping payouts and just about everything else
+ _ a4 z, I2 jrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager# W: h' a6 T+ M5 O% ^
right from the start can really help you.
' Z) ~* g. D7 y" G3 f$ D7 UPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served/ C1 n0 k' { j$ i( N7 S, @
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
! A/ O$ v/ j1 K7 Y9 Fview, starting anywhere from .01 or .015.
! u( l$ L W; i% VIn order to use this type of internet traffic, the affiliate can sign up with a number of different
7 _' i9 t2 p8 q/ p" {! \# ? Bcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,# S6 W% y! E2 d w* z L
MediaTraffic, and AdOn Network.- [! y: T) C k$ E8 Y G
Don't popups get blocked by pop blocker software?
4 h6 P" s4 a! _5 `No. Popups are served in a new browser window as if the visitor had opened the new window
9 H0 Q/ q+ g- }# y& Athemselves.. b+ K" a- z8 n. D
How many popups get served to the visitor?/ V5 v/ K5 z$ i" S& `
The number of popups served varies depending on the PPV network. Some pop more frequently3 R' A' G7 g& u! O" `
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by6 d+ B% n4 ?/ Z# \" \
serving this kind of advertising, so they have to toe the line between keeping their software8 l8 o! |5 B( J& s
downloaded and still making a profit.4 @. o8 v5 z9 Q+ S' C: I2 C- m: R
Isn't this type of software bad? Why would anyone keep it on their computer?0 m3 |6 q+ O% B/ B) C F: `
No, this type of software doesn't harm the user's computer.. f9 S* d* J1 ` q) [4 N7 @$ y
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
. u a- C. R; x n& mtoolbars or videos to place the software on their computer. The visitor keeps the software in place so* V, F" g; S& @. r
that they can continue to have access to the incentive.2 D- Q, W' x b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3: q$ \" R2 ~) Q$ s
How to Get Accepted into a CPA Network3 d; w7 I- @- O ^9 {
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place$ C+ ? T( x+ o7 {$ m3 R
to start looking for networks is Offervault which lists offers and lets you compare payouts across
/ G4 ^+ J/ u2 n9 }, Edifferent networks./ ^* e0 Z# E( h \1 q9 ]
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
6 ?$ `5 ]" p7 v# ?' H1 [& _application and be as specific as possible about your promotion methods. Usually some time after
$ t ~, g- k# E- l- Ereceiving your application, the company will call to interview you. The phone interview is a critical4 c+ b+ O! Q p V) J
part of the application process, and most networks will deny your application outright if they can't get
" C5 N/ s7 M1 D- }8 O; l; E. Eyou on the phone.5 R/ H7 B& V" W" D% ^# h! @
Often, the person who does your phone interview will actually become your affiliate manager after1 d3 O% X5 G" P! q
you get accepted, so it's a good time to put your best food forward.$ h+ _0 m, c9 r3 {5 B
You might not relish at the idea of someone grilling you about your internet marketing methods over0 F9 m& V8 O) g1 Q9 k" X9 u/ a
the phone, but trust me, this part is critical. Have answers in mind for the questions:
* v. ~' } _5 j# P' u" I( u7 IWhat methods do you use to market offers?3 x& ~' O6 I/ C( n K+ f- b
Do you already have a website you will be using?
O( c7 Y3 n- I. Q3 \How much is your advertising budget?/ W" S7 `; `7 r, K q$ c
What other networks are you a member of?) D+ j8 L3 \' M3 P. W# Y3 l
Who are your affiliate managers at these networks?# H: X3 j( w& I, A! Y2 N! U
Do you use social media (Facebook, twitter, etc.) to market offers?
5 p# r# y+ c6 y# A; DHow much traffic can you drive?6 v: u# [. i# q- l
Do you have a personal recommendation from anyone who is already a member?8 |7 A* B" N. r/ z) V% U
Once you provide satisfactory answers to these questions, the network will approve or deny your
% z L e3 g* A4 `* oapplication. If you get denied, just keep applying or call someone on the phone and try again. Be- }( r$ I+ s- [! P
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
4 r' w/ J" [; P1 hfor the network can be helpful.
& U8 v3 b4 ^/ |To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate3 j& V! \5 E" {( z9 a. S6 x& A
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network" u$ \& ^! ^: U J; q
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know* y4 e5 `! M- F0 j8 R
people can open a lot of doors as far as networks are concerned.
; d# m) o$ {' g. F# \After You Join a CPA Network
* T. h- B$ }$ z+ |/ Q: S6 TOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager+ K' @( V1 g5 H+ P& N2 Z
and make an attempt to get to know them a little bit.. W: u1 W7 r# P% ^, d Y: Z' n
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
& X, @/ b- h5 B2 t9 s7 \( Uweight in gold. Start feeling them out from the start and try to get to know them. Once you get
0 }2 w# a; }. N& L; p+ d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4) V. X# o. k) X+ Y1 o7 C' @
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
. O" j; f4 C' T4 ?bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus3 y1 C9 i5 \, y" f. E% _* \& \2 G' v
email.7 {* T" q" Z0 S4 s, ^6 f7 z y' Q
For more helpful info about dealing with affiliate managers, check out:9 h' y' [* Y7 Y! d7 s% t
http://ppvplaybook.com/blog/musi ... -affiliate-manager/, A. `+ N7 d1 }( @
http://www.mrgreen.am/affiliate- ... iate-managers-want/
( v9 m: T) r& N8 t/ W F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
6 F, |4 M3 p8 _5 E! e2 ?2 H8 o# _) ASet Up Web Hosting6 ?' |1 O, B6 r7 W/ k
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said1 q- c& K, b/ Y% S
about internet hosting. In general, you get what you pay for with hosting. When you use a shared0 M0 G, I9 b' {
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with' z+ p' z) _: v8 x+ \; j/ d1 q
whoever else is on the same server as you.
" g \# n2 w9 _Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast& {1 i, d5 ]2 d6 k+ H* U& J
enough that the visitor can't close the window before your pop up is even shown. You have about 3$ S1 ^: B m$ B
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
* p) c* ~- k8 B6 i+ t! U1 c! iTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a. y, z M' d* Z0 c+ }
house full of roommates (hosting customers).
" b8 e3 k( R w1 J2 }In shared hosting, this is like having roommates where everyone has no specific designated area inside
O0 ]9 w" ]& D' u5 R. W! `the fridge where they are supposed to put their food. Everyone just jams their food in however it will _: F- ?1 z" k1 B7 r6 h% } G
fit., j* b, U2 [; @
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
* O, K6 K% P; Q5 ?+ o/ othe rest of the roommates, by virtue of simply needing more space and resources to accommodate
6 \" e/ d$ w& y* _; Atheir food. Everyone else's food in the house has less space to take advantage of.5 J5 e& m% U5 @, d+ O
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
% |& o! K" E4 b5 i- X9 o2 Vany type of hosting this is a bad thing, and especially while running PPV traffic.
/ v0 t! q8 T8 xIn the case of a virtual private server (VPS), everyone in the house has their own designated space
, M6 E/ L: J5 C; @6 E5 N) einside the fridge to put their food, and other roommates can't come into that space. The server is
6 ~0 X8 {4 M' d( c- p! bpartitioned, so that each customer can only use a specific amount of resources at any given time./ K+ G( ?; I& X1 A0 W. I! F0 u4 P
A dedicated server would be like having the whole fridge to yourself. All of the server's resources! I/ Z) m4 C1 U* j- N! `% y' J5 G
belong to you and no one else can use up those resources. This makes it possible to serve much more5 Q& r2 k6 |2 R- n& \4 g
traffic, faster.
! F1 X2 D0 t) p- b- f. }6 `At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
Q4 Z8 Q0 \. DAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
0 Q, S& ?* t# ~ k0 There:4 r& W5 ~+ h L: A0 i2 p
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-- m( a% t6 A& p7 G9 [7 l& _/ I
VPS&highlight=hosting8 n9 T$ a7 R1 }$ B
Dedicated-Hosting-vs Shared-Hosting! q- E9 W& T& s2 h. Q) \
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-1 t$ l* }, d* w+ [* ^3 b3 {
Hosting...Your-thoughts
8 \* Z0 G4 V7 W& K9 M' u: `, d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
3 X5 i) M* Q1 [Hosting Providers for PPV
( U. h d8 E# R2 `! w) r5 N/ |Beyond Hosting
% v: [, i$ p+ zhttp://beyondhosting.net/+ E$ H' J) z/ y4 A& I( c
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
' `1 r" w1 p; m- W; zreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
" T7 W2 i* n/ Q6 c* d( v1 h% ?7 t, Xdirect linking with PPV. Also, these guys provide great support.5 b1 y/ x! n- o; F0 r7 I! R: n
Prosper202 Optimized Hosting
; A/ n5 l! k. O+ p. _http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
9 J% ~7 g) m' o4 ACPVLab Optimized Hosting
% y& W- L, C$ s" ihttp://beyondhosting.net/CPVLab-Hosting/% N! F, ~/ e/ o* J F* `3 q
Domain Names for PPV
* f$ G# R% _1 a* @Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is3 p Q3 p; {. z) v# J
where you're going to host your tracking software and your landing pages if you decide to make them.
: i+ s( ]+ n4 _7 r5 A; |/ p6 f- oOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
# M1 y1 b1 {0 }0 l+ Cbland one is fine to start with, to host both your landing pages and tracking software. The .com,# E% j& B% Z) C! b3 t
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a# W9 D( G& {4 Y7 i2 x, f/ z
term or build a whole website.
5 O+ E! f+ Y1 q" SAfter you buy hosting, a domain and get those all attached to each other, the next step is to install1 V& t+ L- Y% h
tracking software on your domain. This is really important, because it is necessary to track your7 C! V; i- d- b* v
conversions down to keyword level so that you can optimize your campaigns. Without proper {% s/ T* x6 Z" I0 Z, Z
tracking, it is impossible to know what is working and what isn't.
& T0 z& C# q7 d" \To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software+ n; l0 c: ?& K5 `6 t4 E/ E& Q# l# w
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides. s! b/ I- m7 Q }1 ~# p7 s
Prosper2029 [' T% O+ H% g+ w8 T3 s0 K( u6 k
http://prosper.tracking202.com/apps/! O* v+ m/ g$ W; H% K- ^
CPV Lab1 P3 K* ~- s# b; I: ^8 u% |# E4 L* x
http://cpvlab.com/
5 ?$ m( C- I6 D3 `CPVLab Help Videos9 p! \" ^; X2 ^; r/ h6 m4 l
http://ppvlab.com/oweiw/oiurw/vdm.htm+ U7 T1 h6 y6 w O
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an6 E7 ]0 r- M- w4 |" t
industry standard.
f$ b- e! M4 i5 u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
/ g( B! \9 H" VCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
! k& y7 c2 e, V E0 p' q* X" ]4 T& tgood support if you have problems with your installation.
5 u4 t! f4 ^: O: l p/ X' HTracking 202
9 ~8 M6 Q' N5 UTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
7 A1 M0 @- a- w' K+ R3 n# \campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user& E$ f# t- x/ k( M
area.
. T& H+ k6 Q3 E0 b0 ~; {If you choose this option, keep in mind that your tracking software, one of the most important parts of
7 S; L/ `' @ h4 c6 Cyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
: p6 i; U# x( [interface, and their hosting.
8 C6 @. c2 c9 l0 M. FAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords, q& v- r* ]* v4 r
and targets which you are bidding on. Leaving this up to chance in order to save money could: b: X3 q6 T7 S! }' X' [
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
. ]: P; k8 [7 w9 J- U3 _' ~. {were using.
* c! _0 j/ _ X5 Z0 R3 GChoose An Offer1 p5 o9 k/ L" t+ ]( w5 Q
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.. S. g9 |. s9 p' n( O& j6 U
Lesson on Offer Selection8 R. S" R6 }. A! O, W
http://www.ppvplaybook.com/forum ... on-Selecting-Offers6 E& z! |4 X7 c% a
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.8 l3 g; g$ H6 \9 O' B
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using7 H8 c+ { I$ X; Q' Y. b
LeadImpact as the traffic source.$ F* W7 [5 ]/ h/ r! `! O. z9 V
Now the best way to learn how to put all of this together is to just get started. For some variation in
6 q& A. f9 K' {the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
' f2 j; H( c% s+ j& {campaign.
9 [1 x3 I. j$ `5 }4 y# B( E# g7 cWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first$ h1 T3 W5 ?" o2 p
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
& P3 l& [4 H- [4 G) i. w& c6 cthat all traffic is accepted.
+ P: i/ w# q; YFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.9 `; t- A' X2 e2 O9 Y
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can% ~! T. J) a" O7 J
get creatives like banners or images specifically for the offer.& B' f4 M/ u0 Y& e$ U1 z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8: B+ D' O* b; B; {( f
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
+ u" t( Y5 I- D, c- A: F( U% Wtrack my keywords. Without doing this, it isn't possible to see what's converting.
# }" A/ n( v x4 K. C) wIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:( J% I. d; j1 ~' f. }' J: v. R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
$ X8 P0 N0 ^, ]6 g6 PIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the _1 g9 c3 j: m) a% E9 W# h
bottom of the page:! f$ n* B8 j9 L+ s) w4 U$ U
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
4 g* n k4 N( J# {2 ]Click on the offer → pixels → Add a new pixel and this comes up:% C/ {" F+ |4 X
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL# Y5 L6 l% u7 C) ?/ j
from your software into the box that says 'Enter URL of image to load'.
' u# k5 |: P8 l( yOnce you do this, it should look like this:+ q0 S) Q2 J4 `- l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10" ]) {: B8 E( i% z: Q* E5 o) ?4 |; y
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
3 n+ n6 A. U+ u* g" b8 Z l) hNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
8 \4 Q6 G* B$ A# a( HProsper or CPVLab.
G8 F. |6 H( ~ J( e4 } |1 T* ?3 m. P6 l$ Y) X% L& ?
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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