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PPV GUIDE [PPV新手入门][28页]) Y- O; `& f( v9 }7 s! L; K
详细的请下载电子书！, |$ ?) Z7 |. ?, @" y, A- O" e
u, E. m9 e& t+ j( v
, @5 c2 y b- \/ L6 MNewbie Guide
" E7 i" e2 v3 cPPVPlaybook.com
% {, |9 _( i5 ?6 W/ h) m0 q) [* wTracy Shaffer& f9 Q) D# J( A* a# A5 f
David Ford) y- n9 ~% @: Y- t5 G$ {3 f& a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
R* s O2 ?/ |- s; [Getting Your Mind Right to Start Affiliate Marketing
, ]1 }8 m% I0 T3 k7 N7 RThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an, j) O2 v; {5 h2 ?6 k U; A
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where% n( T% u4 U9 l! r0 f
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing$ D& ]2 l7 a% w# L
with any success, these claims are laughable and far from the truth.
5 ]7 Q; ~4 Y, ]8 w: e+ c( \Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash9 C9 m! R, b* ]7 @3 P+ W6 K
flow management. The main benefits are the low barrier to entry compared to other businesses, and
9 u% V6 Y# e* P7 ] A/ wthe ability for a marketer to be a one person shop and make an incredible amount of money with low
1 r$ t# p8 `3 x" I: t+ _' B$ Z8 Ioverhead.
; `, G0 x/ J- R$ c6 k' @+ L$ Y9 CThe winners in this business are the ones with persistence when nothing works, who know there's/ {$ T' C7 x r8 M
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
6 O: `5 q) o5 a5 ]4 \+ @- O( u: e; eThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
% K5 P; i, E" z4 u* U6 W5 L, Vstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
. }" `& f. x% W+ s2 zMost of these things happen suddenly and without warning, and they all contribute to the amazing$ [3 @% h) a9 M5 F: ]6 p
learning experience available to anyone with a few hundred bucks and the ability to open an4 c& e5 `# D! R% _, N4 A+ c3 J
advertising account.
1 v& k: V3 }) q8 X' I$ MYour competitors are willing to work at this around the clock. This isn't a push button, instant business- _4 q9 \# s3 ]) Q/ A, p S# z, |
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet% h+ K1 Z) Q# C
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,1 x7 N( N7 c1 u* B$ a' [
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
4 b) o5 b! \6 _8 T5 G. eWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
C! W" h$ S7 A$ Y- o5 t3 Ustarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
9 D3 g" `8 j9 o) g1 U! O. Z5 t& k/ \started building.; X6 W2 G4 R: |8 ^: I5 i* j
Things you need to get started:
3 r. P% m9 R0 L) s4 O1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
( v' c; o8 o" g* E6 H3 j2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue) o. X6 _( K" Q% B5 W* O
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
! x3 m% l! `' G$ v1 t+ m4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab), ?, E( U$ \! X. r
This guide describes from start to finish, how to get started in affiliate marketing by running traffic( F J! A& P2 g$ P! d. ^: M4 m. o
with PPV.4 b' i* C" r f2 _% L* y) Z3 _
Basic Getting Started Definitions0 @" P$ l' M! m1 t: X
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more3 g6 a! `9 {2 J% `& v3 |
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
5 @% d" n* D, B g& f' {0 f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
4 E/ o& r) Y6 ]+ v5 B* }8 vtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
) x9 W$ ^* Q' H( m1 YCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate8 V; x$ L5 A( ~4 f% D5 i
receives a commission on that product. An example would be the Amazon.com Associates program,; E6 ^0 b' d {* g7 _
Comission Junction or Clickbank.9 F" d4 z& |5 T, p! F
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
* l5 Q& R4 r% ?5 ]. N8 Z! \an action like filling out a form, submitting their email address, signing up for a service or sometimes ?* B' e/ R1 `% y
buying a product. An example would be Ads4Dough or Neverblue.4 A/ w1 ?# ]3 _: k$ [: t
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's( O' ~* E" y4 b
account, getting the affiliate approved for offers, bumping payouts and just about everything else
, S) P3 [$ a$ O0 j/ a9 Z2 }related to an affiliate's account at the network. Having a good relationship with your affiliate manager) ^- l, G2 i) ~; X
right from the start can really help you.9 u4 D J' m: j3 k
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served, c6 A h9 a7 {
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per4 U9 E* Q1 _' s
view, starting anywhere from .01 or .015.
) X# Z) v" V4 U# g1 O3 P- w4 P* KIn order to use this type of internet traffic, the affiliate can sign up with a number of different, C$ O, E$ ~2 _* k) c
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
$ A1 ]( S+ t+ KMediaTraffic, and AdOn Network.
7 g U# b$ R3 D5 F0 mDon't popups get blocked by pop blocker software?
6 E7 ]% L/ t q9 j, q) u$ L2 nNo. Popups are served in a new browser window as if the visitor had opened the new window c, `' D& t) o$ u' U0 A
themselves.9 G& W$ Q3 {/ t# Y4 l9 c
How many popups get served to the visitor?
3 K% D V* A2 Q' KThe number of popups served varies depending on the PPV network. Some pop more frequently) ]$ |" a# O0 a4 ~- D2 i8 w" f1 z
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by8 ?. p9 X- D: X8 I
serving this kind of advertising, so they have to toe the line between keeping their software
/ K6 g6 D) p3 s% Cdownloaded and still making a profit.
; d4 J+ i! O' `7 C, y# xIsn't this type of software bad? Why would anyone keep it on their computer?' k( Q. u$ m. {: V8 \: I2 T& o
No, this type of software doesn't harm the user's computer.
9 N' p6 r: x) _ w" K: {Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
0 i8 f( C# s9 o" J) ltoolbars or videos to place the software on their computer. The visitor keeps the software in place so
# |0 B: M! v$ I V' d. E0 I+ x0 D3 `& h t% Kthat they can continue to have access to the incentive.
% ?" j+ Z1 z) S) Q) H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3" D* l+ ^& [! a; `5 _! N, q8 C* K
How to Get Accepted into a CPA Network. n3 A! P# L) t) {7 D
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place% d# W, `4 r1 p* f6 ]2 c+ y
to start looking for networks is Offervault which lists offers and lets you compare payouts across
* j% g) o. U' G, G. f9 ^* sdifferent networks.. [0 x& g: G( L5 M- v" s
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
. ^8 U8 }( L2 P& `application and be as specific as possible about your promotion methods. Usually some time after
1 c: l. h' s; w! hreceiving your application, the company will call to interview you. The phone interview is a critical
5 m$ f7 e7 W/ C7 X1 Cpart of the application process, and most networks will deny your application outright if they can't get
# y: X9 X8 f m1 p$ ~1 G+ kyou on the phone.
; k1 H- I& @) g2 C0 y( i ROften, the person who does your phone interview will actually become your affiliate manager after
; Q3 |9 N) F/ P# H9 L3 D% a0 |" w" Uyou get accepted, so it's a good time to put your best food forward." Y$ _" w7 S+ m. t: k; T
You might not relish at the idea of someone grilling you about your internet marketing methods over
2 L* A1 |4 [6 O+ qthe phone, but trust me, this part is critical. Have answers in mind for the questions:
& y+ f6 C# R. d- ]What methods do you use to market offers?
" Q" H1 ~6 z) H0 |Do you already have a website you will be using?( y; X( H0 L3 H
How much is your advertising budget?$ E" ]- i) r* _2 _5 P \
What other networks are you a member of?
5 X" R ?; T+ w0 a' CWho are your affiliate managers at these networks?% ^* E4 J& ^8 x" E
Do you use social media (Facebook, twitter, etc.) to market offers?
! Z/ s; g8 O& J& P9 l7 {& w* t( R( aHow much traffic can you drive?3 n# v- M, O: g. \& y
Do you have a personal recommendation from anyone who is already a member?
. ^4 [0 v2 L% E0 f" U3 s0 F' {Once you provide satisfactory answers to these questions, the network will approve or deny your
4 v7 ~+ J; S1 r! u) x8 F" Lapplication. If you get denied, just keep applying or call someone on the phone and try again. Be; y( M; ^; E2 A) a* O5 r, p
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
5 V9 U' [" Y# u% F: Ifor the network can be helpful.
( ?% G* C9 \/ BTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate8 q/ F z# n4 e* R6 Q( c
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
" {1 M3 d0 r) k, Z! x( S5 y7 Mowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
0 v A i8 d9 [7 S( |& c! Xpeople can open a lot of doors as far as networks are concerned.
8 b5 v( ]1 [6 i, oAfter You Join a CPA Network( U! v8 Q" Y, y8 Y1 A' b- s Q/ z. m- t
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
0 S6 v, k' K* {+ p9 M: v/ N, Mand make an attempt to get to know them a little bit.
5 r) ?9 v2 Z7 Y* ^: f7 eFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their* L% m& [8 {) {3 G( s8 L$ i, l
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
$ ?6 G5 O5 |( B2 X7 U. i% T4 Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4$ W) ^1 O! j, i* K* C8 K/ w
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout `, P; U$ x4 g, k
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
* x- m5 w5 F0 E7 Q P8 _$ memail.
/ ? i& u0 [, b+ ?2 r9 k! sFor more helpful info about dealing with affiliate managers, check out:) S4 E( h j' w+ t! u
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
+ d# I% g9 x9 A3 Y7 k2 H# Nhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
1 T& d5 |! H4 C2 I- c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
3 q- c: \& O% sSet Up Web Hosting
4 e* ]! w" G8 y; pGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
/ Q0 r$ n, _1 W% Oabout internet hosting. In general, you get what you pay for with hosting. When you use a shared4 M/ T+ Z% d; N
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
, s8 O, b5 I( v7 F0 e: x8 D) ~* iwhoever else is on the same server as you.
% F1 ]% s t% D% p. |/ R: tSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast; l* w# g# n4 O2 s# o. v6 i: W
enough that the visitor can't close the window before your pop up is even shown. You have about 3
j; ]/ o$ {& c1 Fseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
6 T3 Q2 p/ |2 |; ]! WTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a1 g3 X: w2 t5 g3 \& G, ]9 s9 X# d. p
house full of roommates (hosting customers).
6 ?8 r: T" `9 m2 B2 N1 }# XIn shared hosting, this is like having roommates where everyone has no specific designated area inside. X4 D7 s% O; g/ x' J9 z+ h
the fridge where they are supposed to put their food. Everyone just jams their food in however it will5 q+ s& J# D8 m
fit., C+ _, C- G `4 I" J% B
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than7 ? U/ E3 D) q4 A; J; f" q6 ~& i
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
6 x; f0 a8 A) utheir food. Everyone else's food in the house has less space to take advantage of.
- P% ]" v# m1 E1 x5 p. [* P" o: jIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
. q a( c0 V) ^0 `0 Z# @" pany type of hosting this is a bad thing, and especially while running PPV traffic.
U, B& D6 v6 k% tIn the case of a virtual private server (VPS), everyone in the house has their own designated space# `- H. d" G- Z; z0 C4 T# ^
inside the fridge to put their food, and other roommates can't come into that space. The server is
+ [. q7 l4 K6 Ipartitioned, so that each customer can only use a specific amount of resources at any given time.3 L, [# e Y9 {5 W/ G y, [; ~
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
" o/ w5 e B1 [/ y F" Cbelong to you and no one else can use up those resources. This makes it possible to serve much more O8 S1 Z! [5 M Q8 m
traffic, faster.
, g1 G4 f" I- O6 sAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.' A$ v8 L0 c1 ~8 ?3 D% ?% \
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is# u" k9 V- _1 h& N) H8 d; s2 C: ?2 }5 ]
here:# [; f0 n ^3 j. Z: [1 Q; y, F
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-/ v8 N' W' C* e! D% o1 u
VPS&highlight=hosting" @' c) ]! A% A8 y
Dedicated-Hosting-vs Shared-Hosting' C0 N& j P$ y& N' I6 ]
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-+ Y. j; ~+ ?5 d; d
Hosting...Your-thoughts+ Z% z) @* P5 A3 e$ t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
" z& R2 j! ~& Y% \5 qHosting Providers for PPV3 M% i& u: u( G. X# j. N& B3 Q1 {
Beyond Hosting
! P8 Z D) s. c7 q# I/ uhttp://beyondhosting.net/
( L6 {; L& T! WWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment' E: |# J8 j! q; }; Z) R7 S
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
2 _6 g( k0 j& {; e# gdirect linking with PPV. Also, these guys provide great support.9 j. I5 P, g6 B- o
Prosper202 Optimized Hosting
+ [ s4 l! l9 t$ xhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
0 X" B- P1 i, l7 E* A+ S# RCPVLab Optimized Hosting
% K1 c' @8 W( s' U9 Uhttp://beyondhosting.net/CPVLab-Hosting/
- J; g7 b4 l- W; y( sDomain Names for PPV4 v& r/ o5 K1 r
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
# ?; y9 V9 A5 \8 d8 Q) e7 d4 ^where you're going to host your tracking software and your landing pages if you decide to make them.
! R& P* s1 g& N( N, f1 R4 \Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
# f6 O% j8 j0 T& _bland one is fine to start with, to host both your landing pages and tracking software. The .com,5 q0 ~5 V: i l0 o3 T$ ]: M: k
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a. I7 A+ _: B4 [4 o7 t" t
term or build a whole website.
) B- e% f: f7 B6 g& g, n' BAfter you buy hosting, a domain and get those all attached to each other, the next step is to install# ^" Z% T3 l8 T5 T6 ?! Y
tracking software on your domain. This is really important, because it is necessary to track your1 @7 s# n4 k9 ]8 y0 j1 Z( \
conversions down to keyword level so that you can optimize your campaigns. Without proper
2 v) v" p. j! J' H# x" e- jtracking, it is impossible to know what is working and what isn't.
) D3 ]0 M' `9 w% MTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software% u$ h+ o5 u4 o* I0 \
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.. y) a( Y! g1 u* c1 h/ P
Prosper202
) }" q# n- j$ _; |http://prosper.tracking202.com/apps/* _8 i/ _% ?' d/ W
CPV Lab& v# y0 x. ^1 C' G
http://cpvlab.com/5 w2 ^3 A4 P! l% Q) ~
CPVLab Help Videos
; S% W% R# f$ Y8 ^ chttp://ppvlab.com/oweiw/oiurw/vdm.htm
) D3 ^% ~8 c( c! z0 W* RAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
: H/ ]: ~% B. R$ V9 Gindustry standard.
- B7 W$ {" |% W2 O, s! U- U% L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
9 N0 c6 K# R1 j; @, ^" j: KCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from) C! J! P9 C3 H0 `/ f$ Z6 q" f
good support if you have problems with your installation.$ B. W7 Z" e- f
Tracking 202
" j) z( C' D7 m: \Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
7 E L" D8 a. e' q+ J; pcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user; d0 C3 I4 B: E e+ r
area.2 y o2 R, E8 c& P3 f& W$ K& Y- T
If you choose this option, keep in mind that your tracking software, one of the most important parts of) W5 J' ]/ M9 x+ A& u% L. b
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202+ t) }0 T' d$ P5 G7 l
interface, and their hosting." D/ c- v* J9 b, A1 s
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords6 G, s* F/ O3 Z& k: B- L
and targets which you are bidding on. Leaving this up to chance in order to save money could3 l/ ?; b. n! C* b8 |
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
3 T0 }. F, P8 A% z+ mwere using.
5 I- D& w) K+ G. g% V9 l' \' y, RChoose An Offer
6 M! J6 V' c; s1 p3 ^/ J4 ANow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
0 M. Q- T7 g/ X5 R- p9 B8 Q9 FLesson on Offer Selection
" o) v! i- a, shttp://www.ppvplaybook.com/forum ... on-Selecting-Offers% E; b1 P+ N. [' U8 m* Z- Z" \1 G
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
7 C+ s7 D( j% u) g, MTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
% g! X: y0 M9 @0 Q3 G+ [LeadImpact as the traffic source.8 p0 H; F$ R! Y. G
Now the best way to learn how to put all of this together is to just get started. For some variation in
. _( M. Y! K5 }* E& V: `% m7 R7 ethe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked! x5 r/ c! A" D# ~% _( B, P
campaign.
. B, _1 Z8 Q8 ^% u* Q; j* AWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
/ t% Y% o& o: z _; v9 c7 V$ vpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says4 x; {4 {- g" Z+ ?0 U; D# T6 p5 r
that all traffic is accepted.
9 N4 I" F6 S" N$ l% y- ?# WFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.9 v, S3 h% v: J0 @4 T2 G1 H% P
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can4 M& C6 e. M; ]/ `8 p9 [0 e
get creatives like banners or images specifically for the offer.1 y" U! a" |8 b0 S! H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8/ P- X! F0 b% w! C5 i* j
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can- Z; d1 i+ N9 H
track my keywords. Without doing this, it isn't possible to see what's converting.
; p0 {" l# \0 y' P9 tIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
4 s4 E7 M, r6 n& `$ w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
+ A# D( g5 {8 K& ?In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
1 {0 t* C, p0 {$ x4 L$ Y8 l5 Fbottom of the page:
+ k. O) i: u+ MNext, I have to cut and paste this pixel into my offer at Ads4Dough.7 C3 x4 ^; l: L1 y# p
Click on the offer → pixels → Add a new pixel and this comes up:% S- \- T6 K; |3 u, @+ v
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL9 F$ C) o# Q" O
from your software into the box that says 'Enter URL of image to load'.% t3 S& |/ p/ ]6 K1 G" b
Once you do this, it should look like this:4 _' _, S* ?) I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
! b2 s* I9 Z* b9 _ W' zClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
/ p; g) T: q+ u a' W$ y7 tNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either! z2 s8 M8 C4 o% O; ]0 A$ j
Prosper or CPVLab.! g4 T. L$ c- s8 q' `: L
B6 M' g/ A3 r3 \/ i$ s& u |
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发表于 2012-12-27 18:47:17
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