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PPV GUIDE [PPV新手入门][28页]
, s: ]' W0 i- f# p$ n# w" |详细的请下载电子书！
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, |" U- _2 G" n' @! X* U) p2 A
7 t5 L5 u. [2 E/ _( O' D' dNewbie Guide; v ]; w1 M7 ]" e0 }* e
PPVPlaybook.com
8 X9 [& o- F6 a1 iTracy Shaffer
" d0 h$ B7 l& z9 yDavid Ford
: M7 _+ c+ j7 ]$ x' o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
, h9 L& ` _ A! s: eGetting Your Mind Right to Start Affiliate Marketing: k$ T/ @- [; k# j
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
; d8 h; T* ~$ \% Pever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
/ g3 L0 o- J5 }' v* R* Y- ^you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
9 p A. T1 N) l' x- Awith any success, these claims are laughable and far from the truth.; {6 o: G) ], q9 P: `
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash; x$ W: M+ H! b& s) H
flow management. The main benefits are the low barrier to entry compared to other businesses, and# V; M' w# J/ B
the ability for a marketer to be a one person shop and make an incredible amount of money with low8 O1 o. U$ Y/ N2 k# ?9 L
overhead.$ o; q+ T) h9 W4 d+ T. G9 `
The winners in this business are the ones with persistence when nothing works, who know there's/ y6 G0 o9 Z6 Y$ A" G
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
; b6 N- z1 l3 e1 ~The cold hard reality is this: virtually everything in the space is changeable, what worked today can
3 a4 ^$ f: x# n, wstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.7 E+ B, n. X7 N
Most of these things happen suddenly and without warning, and they all contribute to the amazing
' n8 o6 N. E1 blearning experience available to anyone with a few hundred bucks and the ability to open an0 E! @9 n* `# R8 v1 j
advertising account.
) H$ s9 Y, t# D, @Your competitors are willing to work at this around the clock. This isn't a push button, instant business
1 k6 R" u2 h, ~7 Y/ O' U% @7 \where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet0 g2 D6 P& u1 z- Z4 @5 n
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
6 B X9 A" ]% Q2 R: ctrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
3 s" u, y" Y! R8 {# f% v QWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
( a/ G& x+ \7 C- [started building PPV campaigns right away from start to finish. With that said, time to jump in and get
+ i9 I1 T1 {9 V2 U6 Y8 |started building." F- R1 v P$ E$ j4 X
Things you need to get started:6 ?# q$ W* ^2 V& e& h
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
% d' {3 r; q# W b7 K2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)9 f0 f; M" w9 d- B. Y, c
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
3 u y& ]3 I9 w) \: w" T" e4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)8 g! d) X/ {7 [. I7 X
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
4 w$ Y! U: v& O5 @4 ^& t0 ^with PPV.7 J, x( I* i3 a/ a& K4 ?
Basic Getting Started Definitions
8 \' S# i& o4 [Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more# I/ {0 f" e% b. C$ r5 _+ ?
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main. ]4 G- L8 R: e9 X6 [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
. J/ n. t D+ `9 k+ ^) K2 ctypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
( y5 F2 M$ x. q3 n; i. SCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate: W' J4 z3 v! u# K2 k
receives a commission on that product. An example would be the Amazon.com Associates program, e; W# I# W: e' Z1 C3 C [, T
Comission Junction or Clickbank.* F7 `7 D( A( K5 b8 O
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes( g" v. n8 O. |. X) U
an action like filling out a form, submitting their email address, signing up for a service or sometimes
. U7 W% y5 A. S. ^: v( }0 Ibuying a product. An example would be Ads4Dough or Neverblue." d" t' O* g' I# v l0 y
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's) I: ~* B: x# P" ]: a& L; }# ]
account, getting the affiliate approved for offers, bumping payouts and just about everything else
- M$ w O T9 g5 grelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
3 S5 X, D8 o: O8 Wright from the start can really help you.2 ?& {2 a: H; A
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
& |) ]4 K) Y6 {+ c( Q$ N7 bin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
8 f4 d8 p( J; Hview, starting anywhere from .01 or .015.
/ A$ b" Y; L8 n+ R/ ^In order to use this type of internet traffic, the affiliate can sign up with a number of different
$ W* y" p$ _7 r# I" E3 s4 J% Pcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,& M0 z# \* ^! @4 S! ?1 F7 }5 J
MediaTraffic, and AdOn Network.
3 G$ J% y( |) w" {Don't popups get blocked by pop blocker software?1 r* l+ B' W& \, n$ V
No. Popups are served in a new browser window as if the visitor had opened the new window
8 M% J! \" T3 K4 r9 ~7 }: Fthemselves.
/ @1 o! z/ L: E% KHow many popups get served to the visitor?
1 {: G5 o: J5 {' hThe number of popups served varies depending on the PPV network. Some pop more frequently
4 R6 m4 i3 X8 T- X Y(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
% g+ P3 \" z% L. _: X9 Z! gserving this kind of advertising, so they have to toe the line between keeping their software
# t. @. J$ z( Hdownloaded and still making a profit.
+ p; ^! y* ~2 b+ b z8 d8 VIsn't this type of software bad? Why would anyone keep it on their computer?
5 N9 K: H/ j8 h" |: n2 b6 ]No, this type of software doesn't harm the user's computer.
4 O5 ?$ k9 g" J9 D* }3 @ H9 YCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,) L4 ^5 F/ E+ k* s C, T7 z
toolbars or videos to place the software on their computer. The visitor keeps the software in place so2 Y8 a9 ^" n5 g" y8 c: X
that they can continue to have access to the incentive.6 v- a# k1 T5 k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
+ P1 |& U7 ^/ E |How to Get Accepted into a CPA Network
P( I) e' r! x( H. B2 B L. r* UIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place7 T K% x+ T# O+ Z( E& a( w
to start looking for networks is Offervault which lists offers and lets you compare payouts across
7 |! ]- `& ~; G2 Udifferent networks.& r' u! s. T% r( L/ m
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher), s' E# v# C4 V7 g+ P3 F
application and be as specific as possible about your promotion methods. Usually some time after, r9 o* u) R% \, c! l
receiving your application, the company will call to interview you. The phone interview is a critical6 ~/ l0 _/ g# g; g6 S9 U" n
part of the application process, and most networks will deny your application outright if they can't get+ _6 x! |/ b, b) d
you on the phone.
, {: g. t% ]! j. oOften, the person who does your phone interview will actually become your affiliate manager after
; f: l0 R* h, p1 F" Q* cyou get accepted, so it's a good time to put your best food forward.* S6 @$ L+ ^8 r8 B. R2 m2 O
You might not relish at the idea of someone grilling you about your internet marketing methods over
8 {: I" O4 W$ N7 F. Qthe phone, but trust me, this part is critical. Have answers in mind for the questions:
X4 |5 \- Z% l, o7 q* E4 VWhat methods do you use to market offers?" j! Q5 S5 |+ Q8 V
Do you already have a website you will be using?, F+ Z5 d" M9 w9 o8 n7 S% Y: j
How much is your advertising budget?
7 b6 c& Y: ~+ K, i8 {* E2 cWhat other networks are you a member of?
: V: b4 S/ K; N; y L# G3 ^Who are your affiliate managers at these networks?
) h# X) Q, p' z8 n1 W5 N% FDo you use social media (Facebook, twitter, etc.) to market offers?
+ T5 l2 C0 p: ^$ V% G: D9 @6 NHow much traffic can you drive?
1 F( N1 j9 e- q- kDo you have a personal recommendation from anyone who is already a member?
, z' n8 i- J7 A) rOnce you provide satisfactory answers to these questions, the network will approve or deny your
1 J9 G# y7 H! R* F, q8 k3 Papplication. If you get denied, just keep applying or call someone on the phone and try again. Be# p! E* Q& |# r% X4 _( k
persistent. Also, getting a personal recommendation from someone who is already an active affiliate5 I+ [: z8 j. P$ ? O6 E
for the network can be helpful." R% ^# N+ l, M& c, U
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
0 P# N$ D8 V# n1 JSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network/ T+ _/ E9 U4 D' A% P: e" k
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know ?% I. W& E; y4 R2 D
people can open a lot of doors as far as networks are concerned.. d, [ \8 s' O4 t; w
After You Join a CPA Network
& k/ b+ _3 A1 E, m6 z t" g0 b& \Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
. L# y' I. F# K" e- tand make an attempt to get to know them a little bit.& G7 Z0 W4 Z- m q" ]
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their, B! b, s3 T. P- G1 C
weight in gold. Start feeling them out from the start and try to get to know them. Once you get3 x a. ~# g/ z6 ?% u+ [3 I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
' K6 T" F! {+ @1 h3 X3 N) [) Flarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
3 w4 E/ D3 g8 M: a9 K6 Pbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus1 y9 }' [% ^4 V' M
email.2 ?4 {4 p8 _' d# c9 X& ]# `. U K
For more helpful info about dealing with affiliate managers, check out:
8 w! z" U# c3 ]1 D1 w; Ahttp://ppvplaybook.com/blog/musi ... -affiliate-manager/" N1 O) ] T& M6 u+ Q- m3 }
http://www.mrgreen.am/affiliate- ... iate-managers-want/( X" @! a0 `. _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5. E1 ]0 {/ l. V: S/ p2 B" \
Set Up Web Hosting
( r8 \1 _/ @$ q \0 h* K* x d; kGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said* `* J* M/ B `4 A/ N" @
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
1 A! {0 |9 ~' zhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with$ u$ y9 U# |5 F; q
whoever else is on the same server as you.6 q: @2 @' d- L. ^
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast1 T7 G' `. `! |
enough that the visitor can't close the window before your pop up is even shown. You have about 3
+ v. Y, `: v& p1 oseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.* M" M' k1 i& j6 R
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a0 X! A' d+ H# R) @5 m6 i
house full of roommates (hosting customers).
) V4 a$ J( q `+ P3 {) K* x; ZIn shared hosting, this is like having roommates where everyone has no specific designated area inside
; V% @( }' U' N4 l3 u1 Tthe fridge where they are supposed to put their food. Everyone just jams their food in however it will4 g# t- N: `1 g& d4 V4 [3 [
fit.# c5 @; j. P0 K6 A& h" i
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
. ?2 b: U D* othe rest of the roommates, by virtue of simply needing more space and resources to accommodate
& m% n" z% ^! y# X' ntheir food. Everyone else's food in the house has less space to take advantage of.! f3 Q9 j5 K# Q% b/ S# }9 r5 l" a. L
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
: |/ v( c) |8 B/ |( A0 ?any type of hosting this is a bad thing, and especially while running PPV traffic.
2 Z. A8 j# s8 y& L+ [' { t; [& k( D. |4 OIn the case of a virtual private server (VPS), everyone in the house has their own designated space
- w5 q1 ?" u0 einside the fridge to put their food, and other roommates can't come into that space. The server is" _& i1 [4 l4 t
partitioned, so that each customer can only use a specific amount of resources at any given time.
7 f& R5 D) Q5 o; uA dedicated server would be like having the whole fridge to yourself. All of the server's resources
$ Z8 {7 O6 P) H, q. Zbelong to you and no one else can use up those resources. This makes it possible to serve much more
2 {) C: Q; A: z* qtraffic, faster. b0 Q! o4 h" ?8 M; g9 i
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.& y! n; {: X* G& h# P! Y
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
" ^ ? V7 k, J: _/ J" g& H4 Khere:) m" C" D. `$ b
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
, F( ]$ Q) l y* y; P! A1 jVPS&highlight=hosting0 R5 g' { b- \- _
Dedicated-Hosting-vs Shared-Hosting0 U5 r# l1 m' X% d3 L
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-6 a5 @/ v2 {: j* N0 t8 L# m
Hosting...Your-thoughts7 ~. ]" V q( M7 r; r9 C, Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
9 r9 b" Y: F" D, KHosting Providers for PPV
# l# M g8 ~" g/ s/ ]2 y1 k5 zBeyond Hosting! N+ r( l; u' }. I P4 _
http://beyondhosting.net/
7 R8 c2 I( S0 k+ i: @- p! f6 xWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
* o6 q1 Y9 h! e- \/ ~" G, s$ lreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
# m. f* ` k0 p+ [6 Ddirect linking with PPV. Also, these guys provide great support.
$ q+ \7 T& W: ^! k Z! H# mProsper202 Optimized Hosting9 ^- U0 z3 B0 `1 P+ [/ f& L
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
" d. k; v. ]$ O0 k, G% X8 j. f KCPVLab Optimized Hosting
1 p3 F7 x5 i# y' Shttp://beyondhosting.net/CPVLab-Hosting/# h. |9 h4 P1 h+ x+ ~$ I3 `0 y
Domain Names for PPV
4 |- L* }) a# f- x( bOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is! a% f' G* W+ y! Y( Z K5 }
where you're going to host your tracking software and your landing pages if you decide to make them.( D% V; \& l4 ~( ?8 A8 e' b* C) }
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
7 Z ^/ w& x$ H0 ^# Obland one is fine to start with, to host both your landing pages and tracking software. The .com,
# n7 A5 D4 Q* J% N/ w.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a# b( U4 g5 p3 z, E, k- h
term or build a whole website.- Z; j$ l W7 G) r1 ^
After you buy hosting, a domain and get those all attached to each other, the next step is to install
: y& |7 q) M# V, ttracking software on your domain. This is really important, because it is necessary to track your
' V L6 P# O( ^# R# [8 c2 w* wconversions down to keyword level so that you can optimize your campaigns. Without proper+ G0 I s4 K' z0 J
tracking, it is impossible to know what is working and what isn't.
: a$ h) E) e1 T6 j& LTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software3 w) _2 T# p( k0 F3 L
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.* s! j/ E+ `0 A: I9 Y* J
Prosper202
+ ~; P% h m5 }$ O( Ihttp://prosper.tracking202.com/apps/* s0 f, z9 K0 y
CPV Lab3 _" m: u( a7 y1 u3 A% D8 `3 \
http://cpvlab.com/; X# L. k, ]' `) y
CPVLab Help Videos" J7 B* J. C' \" D0 C" o
http://ppvlab.com/oweiw/oiurw/vdm.htm
/ e( X+ v" Z+ o I4 vAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
! B# e9 L5 r, Z3 T) p# i) Findustry standard.
5 `3 D9 z3 W" l0 [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
$ v" y& [3 v8 g' YCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
' F8 ~8 T! h' T2 |& O; Ygood support if you have problems with your installation.
8 a2 K, a/ h) O( n* L2 \Tracking 202
1 u1 m9 Q2 q" y/ z6 f8 G, RTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
- c% F, G- C# ~: {5 @4 U+ gcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user% y1 ?3 D" f& i$ {: R
area.+ k% p/ j+ k( T, f6 ]$ f$ ^
If you choose this option, keep in mind that your tracking software, one of the most important parts of: P+ |6 K( t7 m6 r' F
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2020 e/ w5 G( { c) H) ]8 R9 e3 r
interface, and their hosting.
+ y- h' t5 \( K2 Y _$ pAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
( l; k d$ X* h/ k* n5 n! aand targets which you are bidding on. Leaving this up to chance in order to save money could
$ `$ b/ c' e, O; ?" O( ?6 w3 Npotentially leave you open to huge risk if someone else caught on to what offer and keywords you) G: ?0 i8 R U8 N4 I }, {
were using.* C/ D X! }7 v' D; G8 ~
Choose An Offer
7 J1 Z( I W8 g8 B. CNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.' Q0 U" Y: j$ n% Z, O, L- t' _
Lesson on Offer Selection
( k- S; O3 [' y+ m) \; M: Nhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers1 V; s; v& X' Q$ s- k7 y1 S5 L1 q
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
, G2 [2 v$ Y5 J; CTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using" a0 i/ o! K; I5 @9 |2 @6 K
LeadImpact as the traffic source.
& H; |% X! W0 o0 y: k( YNow the best way to learn how to put all of this together is to just get started. For some variation in
: H% Q* ?+ F; `- G" b5 }& g" Jthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked" ]* B7 E5 \5 U
campaign.
, K W3 v% [- I! F, x- OWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first7 I o: h7 W& |( i( n1 r
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says/ R6 M. v" `7 v* @4 [2 L. m
that all traffic is accepted.
* P) n# p$ Z. C, }& e, m. Y( M* wFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.1 }, p2 Q( k1 x7 k: f5 ~
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can6 e* q7 G2 {6 o3 k
get creatives like banners or images specifically for the offer.
, l( d/ H$ N" Z6 J2 {7 T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
# x2 C% r3 n2 d4 l" @$ v8 r: BBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can$ m8 P; d) c- v3 h! d& E" @8 `/ w. O% Y
track my keywords. Without doing this, it isn't possible to see what's converting., B+ ?% x9 U. I/ l1 H u: P# c
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
$ C4 v) i: I4 a7 B- ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
; M4 z' e$ V3 L' _In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the" P+ M* v4 }* o
bottom of the page:" |6 ]8 H" D0 n- M
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
5 c" B' e% p; r, t4 `0 MClick on the offer → pixels → Add a new pixel and this comes up:( |" ]8 x- m7 A# d% i; O
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
3 j- }5 \) l1 w6 f" W/ ~; _! {from your software into the box that says 'Enter URL of image to load'.
0 K5 G! j8 i$ P+ ROnce you do this, it should look like this:
" q& U: y) \3 X t0 U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
! v; E! n' |( ?3 ?1 n2 gClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:7 @4 \' E& H$ B5 k: w0 ]* h' J
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either& b: ]+ c1 \9 d$ d* {/ I0 w
Prosper or CPVLab.
& [/ k0 c3 y3 |8 K5 ]0 I5 R/ ?" E9 ^ r4 B7 L3 Z0 }6 _
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