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PPV GUIDE [PPV新手入门][28页]
: V+ K4 I( h7 F" R详细的请下载电子书！
6 G# {' a3 @" Y" A! p& x. u# R
. a* L/ U7 R0 f* l* ?8 H+ m7 ?+ `
Newbie Guide
3 n4 ? L; `- X3 ^, ~' K: YPPVPlaybook.com
1 C! |' X9 M" eTracy Shaffer& L @! W& @4 K+ q5 y+ S
David Ford
' N0 b2 ^0 w) y. `; g7 R# X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
! Y2 o f2 u/ ?+ }' VGetting Your Mind Right to Start Affiliate Marketing
; u6 U. v- ?9 N! V7 T+ G) T8 l$ iThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
\7 B1 i7 l; L6 b4 w6 L+ \4 y3 Jever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
, S4 K' X* n% m# C, xyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
8 B$ ]. W: g+ k f Z) s/ ~: Gwith any success, these claims are laughable and far from the truth.3 g- l' U9 |, ]1 _; M$ [7 S7 G
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
! G5 s2 M9 I% H/ ~: {1 k4 jflow management. The main benefits are the low barrier to entry compared to other businesses, and: _& }0 S+ C# H) M: T
the ability for a marketer to be a one person shop and make an incredible amount of money with low
9 v! Q3 k- e8 B# Woverhead.* I+ w. r) j; d& r. R0 ~$ ]- M
The winners in this business are the ones with persistence when nothing works, who know there's
- m7 [2 m9 m/ v2 I7 d5 i( Iplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.; w" q; ^, n, ?1 b" N& i! |+ U
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
8 M W, t1 H% J6 d* m! Dstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
( B4 p# F. d' i9 uMost of these things happen suddenly and without warning, and they all contribute to the amazing: n- x* @0 b+ e& Q
learning experience available to anyone with a few hundred bucks and the ability to open an' X7 V. r7 Z( D7 L2 U
advertising account.
: K; {0 A2 F: ^3 qYour competitors are willing to work at this around the clock. This isn't a push button, instant business
+ m8 n% m* \* j* X `where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
2 @) l& S& R/ K; }$ U. k( {# n1 zmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
k- k& s1 n* m- strying something else, failing. There isn't any guaranteed recipe for success except this: persistence.) Z' Y+ j, u. d8 @; z$ R: z
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you7 z4 G0 ]+ D) |4 t% n0 p5 T% w
started building PPV campaigns right away from start to finish. With that said, time to jump in and get; t" h% W+ R% ]" w" P
started building.
- Q) j3 r0 w, V4 KThings you need to get started:2 ^1 P. s t! \
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)8 J6 Q% E' f9 l; M) @6 n9 Q
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)4 ]* F6 I& ?, t" ^" L5 Q
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)' L! g8 ?* Q& C# q5 l& a
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)1 D& N4 `, u1 V# p
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
$ A* T: W: h. m1 G* Awith PPV.
6 p: f$ C% u1 U5 fBasic Getting Started Definitions7 [; C' b& g3 g. }
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
4 U* s% Z4 m) x( Saffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main6 w( w9 O: p: y* S: v4 g! x6 d3 j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 27 K3 H& i m( y" v% b/ q
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).: S9 z& n: q1 Q( M7 w' I
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate% w* s# W4 |- w: k
receives a commission on that product. An example would be the Amazon.com Associates program,
3 D; g& L0 o2 G n; }( W0 g+ HComission Junction or Clickbank.
; C3 ]. X9 c; v7 A* B3 TCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes1 j0 c9 S9 b0 b- h9 D
an action like filling out a form, submitting their email address, signing up for a service or sometimes
9 C6 ^" `4 a9 @3 b# t& d: k3 vbuying a product. An example would be Ads4Dough or Neverblue.4 `+ }7 ~) u: ~' j( J, O, ~1 F
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
. P* Y8 S. g' p8 Uaccount, getting the affiliate approved for offers, bumping payouts and just about everything else3 X4 X$ m7 }8 z+ j5 K' W# C2 z
related to an affiliate's account at the network. Having a good relationship with your affiliate manager! c' H) u) u, A
right from the start can really help you.1 p5 J) [6 K7 p1 y* Y
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
* X) I, `' D: Z9 Ein pop-up form through downloadable software on the visitor's computer. The advertiser pays per
- C$ L: t* S9 O$ Hview, starting anywhere from .01 or .015.- O; T, Q6 P7 }
In order to use this type of internet traffic, the affiliate can sign up with a number of different
4 q& o e) f$ Q+ k& kcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
& M6 l& s9 P R2 sMediaTraffic, and AdOn Network.
& ]$ r4 P G; \# Y& l9 G5 ]Don't popups get blocked by pop blocker software?
5 y5 O/ W) t/ D, i* `3 {! C/ ~ VNo. Popups are served in a new browser window as if the visitor had opened the new window7 p' _- Z2 `% G. X9 J5 i" M
themselves.
0 l6 S5 Q& b( }; VHow many popups get served to the visitor?, u" ~! a. d9 e5 b7 Y
The number of popups served varies depending on the PPV network. Some pop more frequently
9 ^1 q x1 j5 U* d4 {(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
8 v" T* a1 p1 x- Userving this kind of advertising, so they have to toe the line between keeping their software
% I4 e- L( A9 }) G) O- ndownloaded and still making a profit.: R! |( l2 G% P2 P8 ~
Isn't this type of software bad? Why would anyone keep it on their computer?% @+ b0 W; i0 J% Q
No, this type of software doesn't harm the user's computer.* O8 R4 U/ k; A9 d- ?
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games, J1 A' M: } `
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
0 b! T$ C, K j3 K1 H/ othat they can continue to have access to the incentive.; N/ }2 `$ L" t% k% j. E( a% N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
( B* Z2 u: p& |, X ]6 WHow to Get Accepted into a CPA Network! k% j+ A( E) ? T1 z/ p9 M
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place+ }8 A4 L% y, x3 U8 P& l5 X: O
to start looking for networks is Offervault which lists offers and lets you compare payouts across
. S" q8 {4 I8 n) Sdifferent networks.# j9 \9 S# P8 ^/ V2 q
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
/ O. \( x: z( Vapplication and be as specific as possible about your promotion methods. Usually some time after5 o1 j) M, n V/ n3 q; s% U
receiving your application, the company will call to interview you. The phone interview is a critical. Y9 w7 b; g9 Q+ j0 N% P9 x( z8 G
part of the application process, and most networks will deny your application outright if they can't get
# z/ L3 {, W' ^! lyou on the phone.
9 f' ~4 n+ [& d" d7 J' \Often, the person who does your phone interview will actually become your affiliate manager after% s: e. F( Y6 r7 o8 C# X! ^8 j
you get accepted, so it's a good time to put your best food forward.
' p7 H$ K- v# }/ T3 R" ~You might not relish at the idea of someone grilling you about your internet marketing methods over
$ A5 b# q, s+ @, bthe phone, but trust me, this part is critical. Have answers in mind for the questions:
4 i7 r2 }" V' p0 A" m2 J, H+ O: WWhat methods do you use to market offers?
3 K! x+ c# |% G2 H0 KDo you already have a website you will be using?
C! R/ O5 A, Q& j8 ^" Y( LHow much is your advertising budget?) ?# r* Q) a1 w- c' Y' m! H7 y
What other networks are you a member of?( ?' x( h; R* f% d
Who are your affiliate managers at these networks?
4 [ N" z! L- wDo you use social media (Facebook, twitter, etc.) to market offers?
L$ p, z( L5 F7 A# WHow much traffic can you drive?
9 t. H A: x' \) Z* gDo you have a personal recommendation from anyone who is already a member?4 s' K' M7 t* M' q* S
Once you provide satisfactory answers to these questions, the network will approve or deny your1 ~2 R( A. k" x: U$ Y2 ?5 J
application. If you get denied, just keep applying or call someone on the phone and try again. Be/ ]/ o* \% Z1 u. H
persistent. Also, getting a personal recommendation from someone who is already an active affiliate) \$ p* r: L4 ?+ L
for the network can be helpful.7 s3 _$ B1 Y2 [3 T. S
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
! ]9 S- S0 J: D% H$ C! W* pSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network. f" f4 E! ]- q) ~+ a7 V3 ]
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
3 l: z5 g# W" N3 l Ipeople can open a lot of doors as far as networks are concerned.% Z: b& q, u% V
After You Join a CPA Network% o/ l$ R: T" ?- J5 \
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager- Y1 ]- p* y/ w4 D$ O5 h' _0 c
and make an attempt to get to know them a little bit.
+ s% g) s* X6 }- YFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
' N4 O7 D0 ^2 W# [weight in gold. Start feeling them out from the start and try to get to know them. Once you get. {2 k& Q6 V* ^3 ` r% O* n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
& y" l# X# |6 s" z+ Clarger, they can really help you with your marketing efforts, scaling campaigns and getting payout$ z$ L7 F z9 v: Z8 e. n6 \
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
6 i7 `' s8 W7 ~email.( k8 ^ h: _* l& z9 K
For more helpful info about dealing with affiliate managers, check out:1 s2 C1 W( `" Q) [+ D5 o4 s& l4 V
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
! r: h: ]! L1 |3 `1 U7 ], @http://www.mrgreen.am/affiliate- ... iate-managers-want/
* r0 g- E+ K' }. v4 J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5$ Q) T9 Z& {! ~8 z b6 x, z* q
Set Up Web Hosting3 D9 m6 o6 C* F+ I
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
6 G' S4 s! J. a! o$ Habout internet hosting. In general, you get what you pay for with hosting. When you use a shared3 S5 M3 F! g' S" [6 ?' {0 c
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
. G: A4 o& Q4 z0 `* ?2 bwhoever else is on the same server as you.! G2 q! j' h m& Y
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
$ j; l" c# P5 b3 p. ienough that the visitor can't close the window before your pop up is even shown. You have about 3
. B# L d8 G A6 L2 e7 Y6 ~' Tseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.% P* {3 g. P8 x
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
9 [6 E" k2 w; n( C" shouse full of roommates (hosting customers).& N: w9 Y2 J/ J4 Q& V& E* O
In shared hosting, this is like having roommates where everyone has no specific designated area inside
9 S, k: Z# M7 J: vthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
1 }& T# T2 c. d- I) lfit.
! @8 i8 v3 Q' A% LSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
3 @9 q# d; {1 t5 f; e, O1 h+ Othe rest of the roommates, by virtue of simply needing more space and resources to accommodate8 N+ n8 S+ c* \$ P2 J. j; V. p3 E
their food. Everyone else's food in the house has less space to take advantage of.
4 J# O+ H$ J( E4 Y2 DIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
# X6 i, E a( m# Uany type of hosting this is a bad thing, and especially while running PPV traffic.
8 V* X$ W0 Y$ J- HIn the case of a virtual private server (VPS), everyone in the house has their own designated space2 c# [. r% b3 f' A0 @1 [3 @; A. r
inside the fridge to put their food, and other roommates can't come into that space. The server is9 U, P) y; v1 ?; I
partitioned, so that each customer can only use a specific amount of resources at any given time.
% w4 b2 Z' h) w3 v6 d. q- ^) @! HA dedicated server would be like having the whole fridge to yourself. All of the server's resources& {* U' a8 {% K" N0 X% m- V
belong to you and no one else can use up those resources. This makes it possible to serve much more9 x: w' s& E$ |4 X" s6 Q! f
traffic, faster.0 D6 A& I" k, y( P
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server." O; a5 I* ^8 o$ j
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
! W0 s1 s# ?! ~/ B! i2 Vhere:
* }1 J3 {7 N2 t- |http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-7 Q/ H' {& ~$ d2 C, P8 q
VPS&highlight=hosting, \+ s0 q$ e) e5 A* K
Dedicated-Hosting-vs Shared-Hosting
/ h% \( F* k2 e9 ?0 H: V" Thttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-8 U6 q* d' o* r! T, w4 b
Hosting...Your-thoughts
) k) n3 l$ f2 \+ X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6 k F8 c' V2 D# t5 L* H$ {
Hosting Providers for PPV) A* o! W' `, w! k- }" I: d
Beyond Hosting; }6 z4 A* b7 ]& i$ `+ k9 x8 [
http://beyondhosting.net/
, w& P* w" e3 L- u4 R% m6 A! V/ fWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
. B4 t; q: E/ X8 J2 Dreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
! R! ]) Q% S0 S; b0 T, s# I; z& z- Pdirect linking with PPV. Also, these guys provide great support.
; m6 I: W# @1 v+ e! V6 z' |Prosper202 Optimized Hosting
+ c% X0 s8 i8 {* A1 u& jhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/( g; d8 |% I. U: O) N' V
CPVLab Optimized Hosting' N4 Q; y9 L. I- G M
http://beyondhosting.net/CPVLab-Hosting/% m8 N6 j9 c6 [- f$ {. f" n% [, l
Domain Names for PPV6 @% s! M. _( h
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is( g k+ U- {- I" m9 Z
where you're going to host your tracking software and your landing pages if you decide to make them.
: B: G! V( h, w" L; fOftentimes people wonder if they should have a specific domain name or a generic one. One generic,- ~6 Z4 G, p; O9 q k& l
bland one is fine to start with, to host both your landing pages and tracking software. The .com,. ^7 w& @1 ~5 z3 ]0 Z# E0 e7 r
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a/ Q+ c D8 J$ [% f: N* M" |* M
term or build a whole website.
2 s7 D* Q; T6 n( }6 [, WAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
0 g8 T% O! Q" w: D% dtracking software on your domain. This is really important, because it is necessary to track your1 H2 b" Q, z. t& c/ N1 n
conversions down to keyword level so that you can optimize your campaigns. Without proper
* y1 k) P& t. G( Mtracking, it is impossible to know what is working and what isn't.# s. u3 g) o: l5 l f1 [
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
; H8 I+ d: U3 [is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
2 _. f: l# R4 }, i% [ {Prosper202
7 X0 d4 I" r+ o: x' t: _, l, _http://prosper.tracking202.com/apps/- y% V# _: M$ ^+ U( D% k3 o: l( O" x
CPV Lab- N. q! T+ j& R9 E( |2 Z3 G/ r
http://cpvlab.com/: K6 D8 L9 R/ h# J E6 k& h
CPVLab Help Videos
0 j! [7 H# q: A/ b/ }! hhttp://ppvlab.com/oweiw/oiurw/vdm.htm
9 _$ A- ]& u, u% W- WAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
- D7 M" J0 _4 |* yindustry standard.
" }. \* }' C* D+ Q, Z$ ^- l: h0 X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 70 a+ E6 k! ?" y- E# W, @& ^; n
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from Q+ a i7 M% M7 y2 s+ ~4 N
good support if you have problems with your installation.
' A& H0 H+ C o( `' B# U) nTracking 202
! h- t: Z7 o4 K' JTracking 202 is the hosted version of Prosper202. You can create a free account and then build your: o0 F6 p; ~5 R' d& R- _
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user: }' \; ~: f) D8 c, h8 C
area.
9 |. z: m! ~. ?If you choose this option, keep in mind that your tracking software, one of the most important parts of3 f% @. @/ U* E( j
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
( H& U0 c1 k/ _interface, and their hosting.
+ {! }9 V. ]! @# S* o2 RAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
, b7 A2 K6 }5 F: \' y6 Qand targets which you are bidding on. Leaving this up to chance in order to save money could5 y3 a1 q" M8 G" z' ?& N& p
potentially leave you open to huge risk if someone else caught on to what offer and keywords you$ k1 r/ t4 `5 n
were using.
5 G9 c: T) N5 w( ~0 r- D, rChoose An Offer
1 @ m6 o- h* D" V0 INow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.; C4 n3 d/ Z! F; Q
Lesson on Offer Selection8 M9 I" h s7 x% E0 A
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
/ `! D' |: I5 t: c4 u3 oIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
( S) w% @% D' v" wTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
6 T4 p6 H; v7 Y& D; Q1 p! jLeadImpact as the traffic source.
0 ?0 u/ y) I" J! x8 Q: L3 \" W/ SNow the best way to learn how to put all of this together is to just get started. For some variation in
/ A6 V8 c2 _- v! ~- }the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
" ?/ M1 @" ^. D9 g* Y2 _campaign.
* p7 ^, H6 F( M5 S; _0 L6 ?5 N; d: nWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
+ w/ x) ^" [5 e1 i7 e6 R. \! ]page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says V, p- N6 ?) d1 t. U' C" A: V
that all traffic is accepted.# K% t: i) e, J3 c
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
" X$ s$ M" r3 G* M4 oThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
# W& a o& R- c% U+ hget creatives like banners or images specifically for the offer.
+ O& p- `) c" K" M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8/ g& N& k! P9 e2 e/ O. `& \% b
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can4 j; n; T; h$ l( j5 ?: d1 U
track my keywords. Without doing this, it isn't possible to see what's converting.7 z5 u3 h3 O* j7 e+ D) w8 V& g
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:. e* \$ S, b* A: E6 s( K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
, t b$ x6 u5 f* J1 ^( `; WIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
: ?3 O9 J# m. C" D+ l0 Obottom of the page:. q9 M2 U' B2 W8 G k4 w
Next, I have to cut and paste this pixel into my offer at Ads4Dough.9 C& q0 P, C x {2 A' j
Click on the offer → pixels → Add a new pixel and this comes up:' ~/ O% P: B5 v. y+ [
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
7 Q; Y) E+ ~8 z J- _from your software into the box that says 'Enter URL of image to load'.4 r6 o2 s j, I8 Q+ @
Once you do this, it should look like this: y3 w8 q4 v' u o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
% c! q# P( s% }7 kClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:. O( y- D; l9 b0 N( @1 w
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either7 k: e* c8 g V+ Y' p1 E+ Q/ m
Prosper or CPVLab.
) e' w& Z$ Q; c2 b+ L8 B
5 C V6 o b, p D3 k1 T7 j) } |
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