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PPV GUIDE [PPV新手入门][28页]& U4 t& t! @* g/ ~: G D
详细的请下载电子书！
" o3 a s& M$ P" J3 a7 x
Y7 o. R4 I3 a) z; V
" [ N/ ?, ^5 Q$ bNewbie Guide
$ O' N2 a- j Y% oPPVPlaybook.com+ N, p/ o" u: {- j: K
Tracy Shaffer
, b9 D) H: _# E4 B1 i, VDavid Ford
8 F2 N. r9 E0 n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
! f3 E U: ~/ a+ m, V, N! R9 lGetting Your Mind Right to Start Affiliate Marketing6 F" O1 O! a, s( f7 x) R* U* @
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an! U, q4 S: i, ~' y" Y/ V, n0 V6 \
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where: [5 ]) f" a0 m$ Q
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
; y6 J* }9 E Ewith any success, these claims are laughable and far from the truth.7 G% \: z1 |) Q! G
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
/ _% k# U' N" I4 H* uflow management. The main benefits are the low barrier to entry compared to other businesses, and
) W' j3 v6 O) a+ {; Uthe ability for a marketer to be a one person shop and make an incredible amount of money with low4 J# w8 p. M/ B
overhead.
- F, c# b: r1 _3 V/ f) e8 r6 oThe winners in this business are the ones with persistence when nothing works, who know there's$ T. `3 R3 N1 c
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
' X# s/ A" w7 X5 x5 X6 w, ?# sThe cold hard reality is this: virtually everything in the space is changeable, what worked today can& q# h1 B/ P) y% L- b4 e
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
0 w! K- @1 C6 J7 }4 W+ i3 `Most of these things happen suddenly and without warning, and they all contribute to the amazing
! J2 i" M2 [" S& K) i' C+ N6 G% _learning experience available to anyone with a few hundred bucks and the ability to open an e4 X' G& V5 f
advertising account.
1 }* e3 V3 B, T* p' Z' ZYour competitors are willing to work at this around the clock. This isn't a push button, instant business
) I+ I8 R0 e8 E, rwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet% X g, F' }9 Q
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
( {! I) `) b _( \ Ytrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
7 s# p! ^; A! m2 ^1 MWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
8 L4 C, t8 A# |$ Lstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get/ G% \! V0 k& D7 n
started building.
8 [, H; N' p, d! B$ c) v1 P6 Q( cThings you need to get started:
# i) w' t% H* T5 B* T# ~1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)( E0 `0 h3 L7 Y, }- S$ g
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue): R3 Q# ?7 d% T( x Z" ?* c
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
" W1 ~$ B8 X: W& Y! w4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
1 M/ A( K( y0 UThis guide describes from start to finish, how to get started in affiliate marketing by running traffic" X& P' U4 ]4 J1 ?( p# ]1 [
with PPV.5 ]7 T3 c. C4 t: I
Basic Getting Started Definitions/ ]7 b1 p1 \5 S7 S) t6 h! I7 h
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more, C/ u9 @! P( g) N
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
" J. ^, ?/ u3 j. \/ J' i( d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
9 @3 f" W% A3 X9 N+ R6 V. C* Ftypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
$ ^& M- ~; k% V; m. s, w. mCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
9 B( f' [* N$ u$ s0 L4 d: rreceives a commission on that product. An example would be the Amazon.com Associates program,0 I. m" {) ?0 R8 B: v
Comission Junction or Clickbank.# {5 _* r# W0 f; T
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes8 b; \0 M' l D" |$ R
an action like filling out a form, submitting their email address, signing up for a service or sometimes
: T( E2 N# w) H2 L( v) P" C+ {buying a product. An example would be Ads4Dough or Neverblue.
3 v) s! n, Y& GAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
+ d0 Y1 q# w* Y4 M1 w5 daccount, getting the affiliate approved for offers, bumping payouts and just about everything else6 j* [* Z+ U7 h: j$ y
related to an affiliate's account at the network. Having a good relationship with your affiliate manager; N9 R% c8 j, @4 e+ |" f5 _( @% a) `
right from the start can really help you.
' ~" K% G' i, c) D' n; A0 ]PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served5 s5 n) p/ @. W
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
$ b+ R( t, s8 v4 @, V7 yview, starting anywhere from .01 or .015.( k( n1 a. K+ C4 |
In order to use this type of internet traffic, the affiliate can sign up with a number of different
4 i. P8 W9 M+ P) v# a7 f$ @: Ncompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,7 o+ W# _, Y& n3 `+ I1 n% m
MediaTraffic, and AdOn Network. n) C1 ?2 k: \2 N* N- W
Don't popups get blocked by pop blocker software?, \+ A0 J0 p. q
No. Popups are served in a new browser window as if the visitor had opened the new window
5 B0 t6 Q! M2 ~' s, Cthemselves.
8 o# U( I" w& q: G. @1 eHow many popups get served to the visitor?; A; R" s3 v4 F* z- K# c5 J
The number of popups served varies depending on the PPV network. Some pop more frequently
+ b% P8 b$ V" a5 k, F1 Z(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by% K3 {& u9 n3 o- ], M% Q
serving this kind of advertising, so they have to toe the line between keeping their software( u/ }! ]* d" N
downloaded and still making a profit.
; c0 @6 b5 T1 ^, {9 f6 d8 ?2 L. sIsn't this type of software bad? Why would anyone keep it on their computer?
8 Q* ~2 s5 E1 Q- L: n+ ANo, this type of software doesn't harm the user's computer.
, J8 H7 S; z4 ACompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
" B9 p6 p. k2 `+ jtoolbars or videos to place the software on their computer. The visitor keeps the software in place so1 ^* e' }+ @. p0 [; J( \. g
that they can continue to have access to the incentive.( c" w' I1 z. P/ d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 38 J/ [6 Z5 o! I9 y: j/ d4 M
How to Get Accepted into a CPA Network3 }2 z2 `9 `8 `* H, S9 B
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place3 n5 U+ A1 }; L! p7 r m
to start looking for networks is Offervault which lists offers and lets you compare payouts across
$ k7 @2 i4 r! h ~- t( L- l) Udifferent networks.
/ Z, I- [' J- J' ^; e7 qOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
$ _- P+ |! f, \6 xapplication and be as specific as possible about your promotion methods. Usually some time after' I- A$ k$ S# O+ Y- X6 Z
receiving your application, the company will call to interview you. The phone interview is a critical; U. V s- i! E9 l# ]$ i3 b* l: D, I
part of the application process, and most networks will deny your application outright if they can't get
6 n9 }" D- h$ Gyou on the phone.
. }: O# m( w8 [Often, the person who does your phone interview will actually become your affiliate manager after
. C* _- X4 w. ^- q6 l) Yyou get accepted, so it's a good time to put your best food forward.
0 x4 O+ ]" m* |& ?# r4 |. ?+ x9 KYou might not relish at the idea of someone grilling you about your internet marketing methods over& i: l: \- u8 ^- S# i
the phone, but trust me, this part is critical. Have answers in mind for the questions:
2 o9 w: h# K6 V0 sWhat methods do you use to market offers?
0 M/ ^- T0 D4 O- `- xDo you already have a website you will be using?6 ?$ E# m! W: x. E1 |9 j
How much is your advertising budget?
3 x( {4 b9 s" h; kWhat other networks are you a member of?+ D! J; ?: E0 i/ Q" ^7 g, G8 ? Q
Who are your affiliate managers at these networks?' |" e9 y# \9 I! S$ k
Do you use social media (Facebook, twitter, etc.) to market offers?: w) T- s9 C1 `0 i
How much traffic can you drive?
9 S. [7 i% ^0 _# zDo you have a personal recommendation from anyone who is already a member?
- [+ u, [/ I1 P! k# |! |Once you provide satisfactory answers to these questions, the network will approve or deny your
. b# X/ Y! T; Zapplication. If you get denied, just keep applying or call someone on the phone and try again. Be5 |8 V& `5 p. _; p" n
persistent. Also, getting a personal recommendation from someone who is already an active affiliate r I8 g( T _- q4 _) @
for the network can be helpful.
/ E) @8 Z" H; O7 ~To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate' D# P( h0 E" V3 P3 V
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network" o2 L2 ]% f! ?2 C1 o- w
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know2 c$ y' F. p* y8 f, b
people can open a lot of doors as far as networks are concerned.# Y. C; |0 S; z- R. m" p- z
After You Join a CPA Network
% c+ \+ l% P, _6 m! V- J8 \. EOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager8 v l6 o) n! F8 w
and make an attempt to get to know them a little bit.
. S8 ~( \5 B/ i* x3 Q- A6 e1 dFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
: B8 T: Q, s) oweight in gold. Start feeling them out from the start and try to get to know them. Once you get( U8 q# `6 r. M# t$ K8 i1 i: b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
9 i( x& G/ H% A/ s) M+ H' mlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout' W; L' E7 t' S7 v; j- U- @
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus) o8 k2 y1 n' O! F: k
email.0 h! j/ G! i/ I# l8 |! a! |$ B
For more helpful info about dealing with affiliate managers, check out:
& Z! R$ ~' p, k2 J7 v; g6 Ihttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
2 b) ^- ?. `' y5 c- U4 Whttp://www.mrgreen.am/affiliate- ... iate-managers-want/
7 R# i* k% ^3 E' p, z4 E+ ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 53 `: f4 n4 a/ ?$ V3 j
Set Up Web Hosting" Z; v W5 ]' ?3 x+ \- ?
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
1 G8 B: s- e fabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
4 l* h, |1 M0 r" U# Mhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
3 |2 g; c4 l" h$ G J, z, A$ Q4 [whoever else is on the same server as you.
- K0 l6 w. s1 k! W! A1 KSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
3 I) c9 J4 L2 @. J9 Ienough that the visitor can't close the window before your pop up is even shown. You have about 39 K' V) j* j) K% R2 g8 Y
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.3 X) _* u; ^# k- Y- P% y& j
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
E$ S* u8 l5 \% B! _house full of roommates (hosting customers).
1 k8 l" {5 P( Z) Z# y! hIn shared hosting, this is like having roommates where everyone has no specific designated area inside3 d( X7 q% [: P$ k. `
the fridge where they are supposed to put their food. Everyone just jams their food in however it will0 i7 _5 x1 i, z) M
fit.
3 w7 |+ K$ E. y7 L4 `Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
; t7 q/ D% O2 |; mthe rest of the roommates, by virtue of simply needing more space and resources to accommodate. ^3 F) n |5 U! Y: z
their food. Everyone else's food in the house has less space to take advantage of.
% c/ e* ^1 T8 F& R: B2 N: tIf you have less server resources to take advantage of, your ability to serve popups will slow down. For7 c' k- C" r! _0 I+ @. _4 L9 @+ T2 f
any type of hosting this is a bad thing, and especially while running PPV traffic.
# `" Y$ b" H0 a6 d+ ]7 s5 w- K4 X9 yIn the case of a virtual private server (VPS), everyone in the house has their own designated space
5 r7 W( d/ C5 D/ `inside the fridge to put their food, and other roommates can't come into that space. The server is
. Q5 M3 T1 U% Q( f/ Lpartitioned, so that each customer can only use a specific amount of resources at any given time.
& \+ o9 |( v% z2 z3 pA dedicated server would be like having the whole fridge to yourself. All of the server's resources
) \/ d0 z$ g& |. i" V. b" Q) P# ^belong to you and no one else can use up those resources. This makes it possible to serve much more/ ?% ~; `$ m- {3 F# {3 @( |
traffic, faster.
/ l+ K. R: F# q, ]& Z3 b8 MAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
4 J; p6 ]# y$ GAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
; o2 Z/ k4 }$ \& W, y o) Yhere:) k* X( T/ G; z9 m. g# B0 u
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-. a# w2 s% B+ K& z
VPS&highlight=hosting
( ~7 u* `5 }, t+ a% EDedicated-Hosting-vs Shared-Hosting# L4 S9 h3 P0 E4 G
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-" m& R- w' z, z& w) ]
Hosting...Your-thoughts" \1 A$ x1 c8 g* s$ g7 o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
$ @6 w9 `* A8 } \Hosting Providers for PPV
& h& ~6 w7 ~0 ?/ R4 kBeyond Hosting5 |3 C3 E4 M- K" D
http://beyondhosting.net/; c( r' k- b8 L( T8 u/ V2 j7 O
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment9 t/ v! ]+ |6 G" c& g+ @4 ?
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when+ k$ n4 I# ~/ {0 r+ }$ R7 ]% T1 R' I
direct linking with PPV. Also, these guys provide great support.) z) _. X* T, r; {
Prosper202 Optimized Hosting+ o' k9 |# i* z% w+ q/ C; Z2 L
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
. i8 G# g! K( LCPVLab Optimized Hosting* _" D P# N( B4 W
http://beyondhosting.net/CPVLab-Hosting/0 u" [% S4 Q, [8 H# @7 R+ C
Domain Names for PPV
( M7 q- E7 t4 Z. Z* FOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
: u, q5 f2 z W6 F9 B5 bwhere you're going to host your tracking software and your landing pages if you decide to make them.! [7 H- I9 A+ ~1 S
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic, j* `; C5 q" i0 }
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
/ e, d R C6 t: E; a- ]2 j.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
6 F. Y+ d! J+ y$ _6 H( Q: ?term or build a whole website.
% A1 D( d; \8 h! k) S; `After you buy hosting, a domain and get those all attached to each other, the next step is to install
- U' A) H' s( a( o, F. p0 Ktracking software on your domain. This is really important, because it is necessary to track your, R" @2 m2 V H4 F' o
conversions down to keyword level so that you can optimize your campaigns. Without proper* z5 f/ b9 C- z
tracking, it is impossible to know what is working and what isn't.
/ K' u& X9 \: ]# G3 |8 xTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software, }' T9 c' L* r1 A/ v# P6 N1 r2 @
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides. Q5 a5 e, b1 F
Prosper202. X0 [. \( V" C) {
http://prosper.tracking202.com/apps/
' j* w2 U2 N& x. a& ^9 H" B4 CCPV Lab
9 K3 W7 _# J! |6 Zhttp://cpvlab.com/
/ A! O6 J! P- s! H/ V% O" JCPVLab Help Videos0 o1 W" G* M% Y6 A& v2 q3 d6 J
http://ppvlab.com/oweiw/oiurw/vdm.htm& U3 G# I' H" `+ X. }
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an2 v1 e$ X; a! ^
industry standard.
0 D. c& P3 a' v# A* g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7# E H6 a3 L/ ~# T% ?' n M
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from7 o" _9 C* A& n6 q
good support if you have problems with your installation.( t) _" O) L6 @' j
Tracking 202
! |5 W& ]6 g8 |3 ^4 RTracking 202 is the hosted version of Prosper202. You can create a free account and then build your+ p L, ]. s8 T) |+ ~
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
+ @1 `% B7 F% I) E% P, t( Varea.
$ x' Y) h% c4 m& Z3 C3 v( PIf you choose this option, keep in mind that your tracking software, one of the most important parts of
& c- {6 w7 b) W; K2 W& c3 Vyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
9 K' {5 G+ X/ y4 p" `3 b. minterface, and their hosting.
8 a. |. s! @5 f, _1 u' q3 KAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords2 t) z: L- D3 @$ d; r
and targets which you are bidding on. Leaving this up to chance in order to save money could5 L& i0 ^9 |/ F( f. @ W Z2 J% ~
potentially leave you open to huge risk if someone else caught on to what offer and keywords you9 ]: b# |6 w5 X6 U3 b( r) J- Z9 [
were using.
/ z! b1 P3 j( a0 i' oChoose An Offer5 T- ~8 d4 z6 b' V0 K. u
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to." u% a! D5 t7 L+ z* @
Lesson on Offer Selection
) I0 x5 ?9 `8 q+ g9 A: K* ehttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
8 }7 }& x- x; o7 [ gIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
6 ]2 {; B& Q2 |) n8 s# a: W5 f) CTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using3 J; P1 Z, Q5 u, M: I% C, W
LeadImpact as the traffic source.
! P q5 s/ A- z- E& U$ O' |Now the best way to learn how to put all of this together is to just get started. For some variation in3 N' v# G3 e {5 {+ Z
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked% b. C5 j; c. P ?+ d. \
campaign.
( S; ?$ |% T( J0 f- ZWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first" f* o( K/ c/ V
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
/ _ T# \8 e; ?7 o3 Cthat all traffic is accepted.
$ A, A; F7 ]8 T* u% EFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
" ?9 s: Y% |5 FThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can: V$ N; b9 |) L: S& t
get creatives like banners or images specifically for the offer.
: }( P3 Z$ W Q8 }8 {+ f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8, b+ ^8 B8 i: m: W8 b
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
" ]) P; b& w2 {" I" `: ltrack my keywords. Without doing this, it isn't possible to see what's converting.
8 K+ W& c$ D5 l N5 }' N# C1 x. YIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
$ B* J P$ y9 b# X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
1 ]! g1 B3 M' J. ZIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
, m: U* u5 g. M" Obottom of the page:) v! O# P5 @: X- m1 d) l/ d5 f
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
" ]: H" W/ s7 P+ qClick on the offer → pixels → Add a new pixel and this comes up:
+ h6 S( p7 u4 Z! {/ KMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
3 [ W' f2 y f( T" D; B! y6 hfrom your software into the box that says 'Enter URL of image to load'.
; \% C4 m- ~) j- R; i# f9 `, vOnce you do this, it should look like this:& A$ W# G( _1 l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10 z# d' f% Z$ B9 b8 A
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:+ D) H% b% }" A6 o B
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either+ r6 h$ e8 d" ^+ t# q' D& ^' l4 j
Prosper or CPVLab.& O ?; Y- V* f/ @! _, v( W- G$ z
3 v2 }; T G$ f1 ]/ n# R
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发表于 2012-12-27 18:47:17
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