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PPV GUIDE [PPV新手入门][28页]
! D8 u4 Y& w, X [0 i) P详细的请下载电子书！
" i1 r! e- g% X( y# l; K4 Z- k
2 a. X* e4 y0 T0 t# J3 x) H3 E8 @. J/ j& z8 Q y, K7 D
Newbie Guide
, d4 X. d( G& V+ S+ G/ gPPVPlaybook.com
1 K5 _' S4 r8 P& Z0 {Tracy Shaffer
7 ? n+ r% L- q* U2 u. FDavid Ford
6 \' }1 j% N" {( P9 W/ ?$ }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
5 T4 h! v7 f( O5 M, ~$ _9 P6 e/ FGetting Your Mind Right to Start Affiliate Marketing( M' H( T! t7 b+ a5 u+ U" m) ?
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an- E, ]1 v' \; E4 T! K5 r
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
8 \5 z5 {7 Z7 Z V0 X# _you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing0 D9 N) [# v2 B$ z- |& x. p. S
with any success, these claims are laughable and far from the truth." R% P1 k: O% ]8 [
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
3 j" \: V0 S" ~8 f3 A, Dflow management. The main benefits are the low barrier to entry compared to other businesses, and
2 i& `4 M2 i% v% A3 N1 }the ability for a marketer to be a one person shop and make an incredible amount of money with low, H4 V0 m6 o- i; |# w4 W; y
overhead.2 L# {2 ^, \; x0 V5 P8 G
The winners in this business are the ones with persistence when nothing works, who know there's) w: T7 C' S' G$ z3 K& h8 _5 Z
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
: x* @; R+ `+ C- m" h1 |The cold hard reality is this: virtually everything in the space is changeable, what worked today can
: N9 [% A3 R" D A# z8 jstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up. n8 q! ~ I- V( ^
Most of these things happen suddenly and without warning, and they all contribute to the amazing
2 F( P7 N) R6 G0 i3 ^$ |# Wlearning experience available to anyone with a few hundred bucks and the ability to open an
`) C6 h, C* V* O, T+ C* M$ ladvertising account.
# `$ Z e! M/ w3 s3 Q" m. GYour competitors are willing to work at this around the clock. This isn't a push button, instant business. ^8 I6 ~8 T! L$ f8 E. J; Y
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
* U; z& |) Y2 j$ \/ ?marketing has spent countless hours learning, trying new things, launching, tweaking, improving,- F4 c: I: _) I* A9 f
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
1 h% n/ K: w, x# L; G3 ]With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you% o; P/ |, U7 Y: g- ?+ w5 J1 ]4 s
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
& f" s; o4 r& S& sstarted building.
9 p! I8 b9 d U! nThings you need to get started:$ c+ b7 l. I6 `/ F
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)! k" {1 g7 r0 d/ t1 K0 J W
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue) f5 E2 W. t( B: I- ~
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
3 o3 h' K# q6 O: v: C4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
+ E5 A$ ?, J6 [7 S( tThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
l0 [: ~8 [' q" R/ jwith PPV.
( y" N0 C6 O$ w0 L# U" |Basic Getting Started Definitions4 \1 `# z( \! q: u/ s- S6 j
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
n5 [% O+ c$ k) G9 M$ oaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
6 n5 \% O7 V+ e. V! e$ Y" X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
6 Q" ~, f" W6 V5 w4 q1 ptypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
& x! R9 O& [" }& `/ BCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
5 Q: P1 T1 m( [' f* L5 n+ lreceives a commission on that product. An example would be the Amazon.com Associates program,- f& H' A2 \% k8 U' n' G [
Comission Junction or Clickbank.. |: ]& ~; a* L* \( a* \
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes9 e, V9 t& B% u0 R; @ [. ~
an action like filling out a form, submitting their email address, signing up for a service or sometimes+ a' F8 Z/ v0 U' H0 [1 c2 P
buying a product. An example would be Ads4Dough or Neverblue.+ ]# a6 l0 J7 h! d
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
3 Q1 T0 w0 k8 Y" }2 Z( B; r: caccount, getting the affiliate approved for offers, bumping payouts and just about everything else& i% T. O6 {% r# c# D! ]/ b& a
related to an affiliate's account at the network. Having a good relationship with your affiliate manager4 j0 p N4 ^; R; w: @* g4 W5 l
right from the start can really help you. ]& A8 N) V4 I! i7 p: K
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served6 E# N; [" q* Z+ `4 b0 @4 m! l
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
. z1 ?3 F' F) h0 o4 H2 W" Qview, starting anywhere from .01 or .015." i- V4 T$ p* L2 S0 `
In order to use this type of internet traffic, the affiliate can sign up with a number of different; Y6 l, m. I7 M9 `! b. ^: n, V( x4 |; C
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
# Q$ \! e# Y+ |$ RMediaTraffic, and AdOn Network.
0 n5 a: L; O, Z3 TDon't popups get blocked by pop blocker software?( b% O$ O9 Y; [/ T! x U4 }
No. Popups are served in a new browser window as if the visitor had opened the new window
) |1 R/ _7 {3 F2 j$ W/ zthemselves.& x6 F* r4 E! N* M9 ~
How many popups get served to the visitor?
$ D" F7 A6 V- B; vThe number of popups served varies depending on the PPV network. Some pop more frequently
]# k/ D3 C! [# f(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
# r3 n% L" F7 [, b3 A) \serving this kind of advertising, so they have to toe the line between keeping their software
& P8 v' _9 C+ ]downloaded and still making a profit.
: L" _5 P4 R% Y2 p2 |Isn't this type of software bad? Why would anyone keep it on their computer?
: h; |! _6 }! n. |+ j7 g- `5 y/ `No, this type of software doesn't harm the user's computer.
. z7 c* v, u1 j4 E+ j% }2 GCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,2 q& I6 { H, X- z; X$ G: l
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
& R4 }9 l7 K S1 Cthat they can continue to have access to the incentive.. o& T* r# U8 O8 ~4 \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
0 q: ^* Z4 P8 r0 {* D0 V- EHow to Get Accepted into a CPA Network8 }- r& t6 W* Y% w; `' T9 ~1 A2 x
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
2 _0 i. ^/ T6 ^1 k+ e5 V* [to start looking for networks is Offervault which lists offers and lets you compare payouts across6 l& `) _8 M. m* F( d- S! C$ ?1 y% {
different networks.
0 C) Q& m2 t; S5 P; m2 y8 v+ k& hOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
, |, j7 P3 |5 ]' J# oapplication and be as specific as possible about your promotion methods. Usually some time after$ V; s8 r" l/ U6 w ^: h# r' t/ }
receiving your application, the company will call to interview you. The phone interview is a critical
0 S4 j& T* O1 _part of the application process, and most networks will deny your application outright if they can't get
, v3 c4 T7 H/ s8 F* m) u- v; }" B( X: T0 oyou on the phone.: W7 a( C- E9 g: Z( v
Often, the person who does your phone interview will actually become your affiliate manager after3 \' o# H3 b5 {7 O! W" c% p, a+ m4 |$ M
you get accepted, so it's a good time to put your best food forward.9 j# |4 O: @& \2 _6 M: `
You might not relish at the idea of someone grilling you about your internet marketing methods over( P+ n0 E/ u v; Q
the phone, but trust me, this part is critical. Have answers in mind for the questions:9 N9 Z1 R1 f& z" O
What methods do you use to market offers?
+ o; v# i) \ Z) Q& K0 lDo you already have a website you will be using?; b) h5 F# `! t( ^9 u- e
How much is your advertising budget?
" [9 p. ^0 J7 Z, z6 OWhat other networks are you a member of?% ~: g1 J3 }, i: \ y6 U' X
Who are your affiliate managers at these networks?
& o, |1 |% q( ?) eDo you use social media (Facebook, twitter, etc.) to market offers?5 { {+ \8 N2 r/ T8 e; W
How much traffic can you drive?
( ]; W+ b. I5 V% _; fDo you have a personal recommendation from anyone who is already a member? C& ?0 Q* j* |# m( E9 C$ N1 D' i
Once you provide satisfactory answers to these questions, the network will approve or deny your! T" _' Z1 b" ?
application. If you get denied, just keep applying or call someone on the phone and try again. Be
1 U1 x7 s5 V0 l6 R7 F& @, C$ T1 bpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
2 L- N3 j( G- Q* z) X6 ffor the network can be helpful.
* \8 B* {+ @! ` o: @% ?9 \To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate# {9 m& v0 `, \- J
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network, j- O2 ]+ k' X5 k9 e1 D
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know5 }: V9 E! D7 K3 T/ O/ @
people can open a lot of doors as far as networks are concerned.+ @: U; X: ]4 @6 u9 |4 z, H; J
After You Join a CPA Network
! V; T5 T W2 SOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager/ g; j; x$ y# W+ i
and make an attempt to get to know them a little bit.9 y3 k1 r! z6 J2 i" N
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their; N8 ]( n: E2 D4 c
weight in gold. Start feeling them out from the start and try to get to know them. Once you get- _* Z6 P1 J" \! I- w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4/ W# U6 M* j5 f3 A, I5 b7 D
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
6 \( ]+ o( l- V9 l3 w6 hbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
: O2 S/ e. M5 O# memail.
& R' N) y: c% c7 _+ x: J$ s/ WFor more helpful info about dealing with affiliate managers, check out:2 N& x% ^9 g3 S. c% R: O
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
& x9 V S- o9 d# Z5 `+ y' x9 U% Nhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
# i9 o6 B2 v0 m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
; t- X5 \8 @$ ]Set Up Web Hosting
$ G( F2 h$ h' j9 s; N- e; u/ kGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
0 c# b; l( V) Z) K/ Jabout internet hosting. In general, you get what you pay for with hosting. When you use a shared( i: {4 R# X, ^& U5 i
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with1 m. @8 c: J2 d! i
whoever else is on the same server as you.1 ~$ m: r @' U3 D5 U
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast L7 n5 n* d6 @' A5 z3 J& h) o
enough that the visitor can't close the window before your pop up is even shown. You have about 3
$ i: J6 k) I" \$ y! S+ k1 zseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
9 P5 }6 j k KTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a' N( ]! X) S$ R8 R" t9 r
house full of roommates (hosting customers).9 |! }' ~3 h" R# K3 B
In shared hosting, this is like having roommates where everyone has no specific designated area inside$ P8 r( U) K# V( S
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
! B5 b# V$ H2 Z* Q# y" ]fit.. D4 p. F* p" G8 B0 p
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
* C+ D1 J% Z5 C" e0 zthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
- b3 J) K5 b4 V" U1 m, Ztheir food. Everyone else's food in the house has less space to take advantage of.# ?3 C+ L o( E* F: d
If you have less server resources to take advantage of, your ability to serve popups will slow down. For0 [! r N' N# }, z) i1 G2 ?
any type of hosting this is a bad thing, and especially while running PPV traffic." t3 _" S9 \% e
In the case of a virtual private server (VPS), everyone in the house has their own designated space( [/ w, ^- e& r: y- n% i
inside the fridge to put their food, and other roommates can't come into that space. The server is+ N" U9 M* X7 o$ d d
partitioned, so that each customer can only use a specific amount of resources at any given time.! z! }$ t, H& ~* m
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
0 \# ^+ w6 ~. I* bbelong to you and no one else can use up those resources. This makes it possible to serve much more
% u9 m, N# L0 f& f0 y* btraffic, faster.
3 r% u1 k% z" l$ M6 Z- w5 `At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.$ D: ~* r$ m1 T5 H
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is1 ^! g+ T7 j7 p, {1 M7 p( l: ]; L+ m1 k
here:! \0 `% Q1 I* H, a
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-' b s$ C- u% S8 ^8 j
VPS&highlight=hosting* O! s- K& s, [+ K3 X
Dedicated-Hosting-vs Shared-Hosting. v# |: I: D7 ` E
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
# Z4 L* }& j# G$ ]2 }Hosting...Your-thoughts) ^* @- f# C" n7 F. z; [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
- s, _+ u8 ~6 [& WHosting Providers for PPV
- f& x* E: _. ^Beyond Hosting( {* i& e/ w) H! K' J
http://beyondhosting.net/
% V: Y4 x8 r" `9 T* L) ~/ M, pWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
6 h$ J4 o4 {9 l1 f" _: D( _1 {receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when: b+ k8 ^- p! d
direct linking with PPV. Also, these guys provide great support.4 D7 \/ ?& x) n/ R: N
Prosper202 Optimized Hosting+ r- Z2 a w! X9 G$ d4 b8 L
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/7 l" J/ x: c+ m
CPVLab Optimized Hosting2 b7 K" G" A4 g4 \8 [/ y
http://beyondhosting.net/CPVLab-Hosting/
! T, g( z. t7 N" M3 P& E- pDomain Names for PPV
. F, m* t4 p6 a. f( wOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is) w, p+ o+ q" R/ P" L
where you're going to host your tracking software and your landing pages if you decide to make them.
& h+ J& W$ e: k# ?1 o+ U( ?4 Y( NOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
0 R2 d( p% \" h% ybland one is fine to start with, to host both your landing pages and tracking software. The .com,
1 M/ Y: J, A* m* k.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
3 V5 ~! l' [1 k$ |( k3 Lterm or build a whole website." y6 L# X6 F/ Y5 F& |, a C) e) b3 l
After you buy hosting, a domain and get those all attached to each other, the next step is to install
) ~' l9 Z7 u! ~$ G; L; Ntracking software on your domain. This is really important, because it is necessary to track your
6 K% _: V1 k9 E+ Lconversions down to keyword level so that you can optimize your campaigns. Without proper
* }5 `; W3 }9 B! ptracking, it is impossible to know what is working and what isn't.. v8 s& I3 v2 f+ i* q/ N g2 [
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software( C* R; F4 `. b; C4 `+ K' D8 M! g5 U
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
R ^ D+ [+ r2 PProsper2023 H' S& M$ t9 o6 T3 }
http://prosper.tracking202.com/apps/5 o I5 D8 p& T
CPV Lab' @( Z; q1 L/ Y) b
http://cpvlab.com/
6 d, K2 \; P# wCPVLab Help Videos
# Y# N, P; T. C0 n7 H, d( Ihttp://ppvlab.com/oweiw/oiurw/vdm.htm
+ }6 g# a2 v5 B. f! x3 P1 ?7 b, T# UAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an7 X. ~" c/ V2 j- `; B5 P* D
industry standard.
& w7 O. i( _: V' F) [4 V4 s6 E d7 j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
7 ?9 W& C$ Y* V% G1 O+ I" l4 vCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
, L/ { B9 B9 M$ l$ X& ^# g4 rgood support if you have problems with your installation.3 v' R! E" r. L0 q& ~( J
Tracking 2028 B) j# C- [0 o' D8 A- q: L; D+ H
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your+ C6 {. [4 l& a& E O
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
) q6 [) m! P9 v5 Q4 O6 Karea.
' A3 v! r. D6 L3 l4 c! yIf you choose this option, keep in mind that your tracking software, one of the most important parts of* e+ j& T9 S# \( B, l; c5 B' r# v
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
+ p' ]" o- v$ z n* W) O5 ]interface, and their hosting.
0 u6 G7 a4 X7 DAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords8 z% K0 d& A) t% R& e: M: l
and targets which you are bidding on. Leaving this up to chance in order to save money could
: E; f2 x0 Q& H2 w- w8 jpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
7 Z9 ^/ }6 j4 b; w2 {1 ?! _0 F! Ywere using.
- Z# W0 B/ X2 T2 j# RChoose An Offer- a% K! c& d( ~' W) R9 B
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
6 }+ c; }- K8 E; @+ QLesson on Offer Selection. P, n0 I; M* I7 U4 Y8 T: V5 B0 l, E
http://www.ppvplaybook.com/forum ... on-Selecting-Offers5 |5 l9 f( Q8 v) a6 W) T3 H
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.6 e, K/ e; |. j
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using+ [. ?+ ?+ e' n, }1 _0 ], C( e& F
LeadImpact as the traffic source.
2 i. t4 [' P w9 K. [) |Now the best way to learn how to put all of this together is to just get started. For some variation in
- J3 E& T; S: S2 ]the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked2 \ Z, W z4 {( Z$ `1 d
campaign.
2 F' G* j0 { [" M0 gWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
. c/ r# P) A4 Z" X, U8 C: Spage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
6 `2 i0 {& S4 O# ^0 q. Q- F% T) h jthat all traffic is accepted.# L. v, H- L9 D. t; O1 c& I
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits. p, x4 a3 Y4 C0 U% s' w
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can( w3 @) n' t- S: Q; j7 l" {3 G% E
get creatives like banners or images specifically for the offer.
: w6 ]+ }! E. O4 a5 y4 w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
# O4 J/ e) f: K; U1 o7 SBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
$ M9 v% S% m1 ~ ?+ vtrack my keywords. Without doing this, it isn't possible to see what's converting.
& y) t: w1 M1 \In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
& a# }/ S+ \- m6 z" J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9( n, ?, ]+ T, D3 T
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
/ {% V8 y' \( X9 t. Vbottom of the page:8 k$ P8 w6 y' c- W$ Z
Next, I have to cut and paste this pixel into my offer at Ads4Dough.& x Z8 K4 u% c- |
Click on the offer → pixels → Add a new pixel and this comes up:# g4 f5 \0 U$ m# X4 |
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
/ B# w0 H8 y, b. Y3 i* v p. U Qfrom your software into the box that says 'Enter URL of image to load'.
& i" g1 J7 [8 T% c3 u* jOnce you do this, it should look like this:; a O1 b5 r) R/ J/ i; C2 ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10: x9 ~5 M, ~$ U/ O
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
) J4 f" c* C4 ?Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
; w2 Q: N2 P, p$ X, hProsper or CPVLab.
2 P: {" r7 o6 e# R( f( Z
( N8 K$ V7 S4 a' X, k) K5 s: \ |
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发表于 2012-12-27 18:47:17
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