|
|
PPV GUIDE [PPV新手入门][28页]
/ @! a( J; s+ }2 I9 |; v详细的请下载电子书！. o2 D y8 C- O$ v/ ]3 J
6 c2 {3 }1 t2 X1 W. }
$ q/ N6 W- e* `# wNewbie Guide% k- y5 l4 S2 Q
PPVPlaybook.com1 T* Z& F* r- ~% M6 Y! ]' f& z
Tracy Shaffer
. }5 q, a/ a" ODavid Ford
# q7 o: i) o( o& }8 _9 B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
. m) C; G, w; QGetting Your Mind Right to Start Affiliate Marketing
/ {# ^( M; B5 l% K! HThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an8 z/ X% ^' N9 \! d3 w, n @6 [
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where$ ~" F- a5 i( N5 Y. Q+ j+ T7 u
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing8 p+ W$ F( o1 o7 ? e1 l
with any success, these claims are laughable and far from the truth.8 P8 X6 z- s: F7 W1 u: E6 K
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash- ], i) u9 ^4 Z0 R
flow management. The main benefits are the low barrier to entry compared to other businesses, and9 ~9 |' A8 A7 A1 b: y
the ability for a marketer to be a one person shop and make an incredible amount of money with low3 ]6 T" ~+ p0 X& l4 s9 }" X
overhead.3 J# L z2 f$ ~' I6 s$ E
The winners in this business are the ones with persistence when nothing works, who know there's
& y* B1 h4 K. A4 Z0 d7 W1 |; ^plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
1 w3 ^" S4 f# v0 W1 h6 b! {: xThe cold hard reality is this: virtually everything in the space is changeable, what worked today can( }; u: ?1 k! \: s) n# P- g/ V
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up., h) }# k& c0 `8 @1 I1 M9 u: k
Most of these things happen suddenly and without warning, and they all contribute to the amazing$ `3 T7 @0 U: c- j- w3 Z
learning experience available to anyone with a few hundred bucks and the ability to open an
5 ]+ P0 V/ H! |3 }! ~5 _ ]% S1 Jadvertising account.
$ u* Q, ]9 j& M, f8 f5 LYour competitors are willing to work at this around the clock. This isn't a push button, instant business9 \, E8 Q* k. `" G6 L" q: Q5 d
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet8 n% I$ u$ C- P( \
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,6 d2 j, `( L$ \
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
: U3 c* P+ R0 vWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you0 m1 \3 V0 v. ^( c0 ], u
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
. V% u! C- A) Q) ?started building.2 N9 \# B8 @+ T( x; c$ i) R' g5 ~
Things you need to get started:
* I3 T4 y2 B7 G1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)6 K5 l/ a8 ]! P- S; \
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)8 e" E; j s2 y
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
: {( J# Y( y: {" ~' O7 {9 Z) S' q4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)/ O; {# T- [: A7 l
This guide describes from start to finish, how to get started in affiliate marketing by running traffic/ y, k7 L( P: Z/ D4 T5 T
with PPV.
5 b- s3 H" k. U9 T1 e, B' l; G WBasic Getting Started Definitions/ L6 |4 J, R2 `
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
& r# ~- y/ z# W* g" t2 Oaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
j) A+ I7 q+ p' \! t4 q" T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
) }1 Y3 f- X5 z) D9 k8 U( U* r. Gtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).5 ]) r- R0 O0 x. C' C
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate( h; Q5 f4 Z8 M2 c! v
receives a commission on that product. An example would be the Amazon.com Associates program,& z/ ?% r) b" e" p6 T9 ~: @
Comission Junction or Clickbank.
# J8 A% E: o" Q2 @Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes' V( o* R6 q j4 ~
an action like filling out a form, submitting their email address, signing up for a service or sometimes
, \8 O. |" R' G' T% }, l \- ]: zbuying a product. An example would be Ads4Dough or Neverblue.
6 W' I7 _3 ]2 Q q" E3 ^0 vAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's' l! \9 M2 n( `1 ^& N' U
account, getting the affiliate approved for offers, bumping payouts and just about everything else
' y3 m# K, R; l9 o( f+ J% o: Jrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
8 h4 p5 w% C& S7 P- H$ s2 L; uright from the start can really help you.
9 M* F9 D3 _2 p' G! {& V" OPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served; ^; P( c0 g$ R# D' q( z' U2 [
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
6 k# G' y9 x# u& ?1 q0 `6 aview, starting anywhere from .01 or .015.
# g7 o6 k6 z1 d: X% n) Y' pIn order to use this type of internet traffic, the affiliate can sign up with a number of different/ z( q9 M9 x: i+ G* c
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
2 x' F( w; \2 L& K4 S) n9 V2 b. JMediaTraffic, and AdOn Network.. s- W7 [1 b( T! v" X! u2 Z7 [
Don't popups get blocked by pop blocker software?
( X: z0 Q% a6 I" w' b5 f; ~No. Popups are served in a new browser window as if the visitor had opened the new window# L1 w5 T1 U0 j
themselves., _1 X7 E0 J; i
How many popups get served to the visitor?/ ?6 b" ^, x% O+ e& p: p0 R0 k `. q
The number of popups served varies depending on the PPV network. Some pop more frequently
3 q4 k! k K2 s(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by, g/ q' X& R- {/ p
serving this kind of advertising, so they have to toe the line between keeping their software( C- `% q ^& O9 W2 M$ v
downloaded and still making a profit.( X8 ^( A8 c6 s
Isn't this type of software bad? Why would anyone keep it on their computer?/ v% b6 ]: W( @% n
No, this type of software doesn't harm the user's computer.% q8 \& g( G6 s$ R# X
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
% L% N3 e+ k/ S* P; Htoolbars or videos to place the software on their computer. The visitor keeps the software in place so
4 b9 u4 i8 E6 x+ _that they can continue to have access to the incentive.2 I$ x9 S- I, k* @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3; z- M2 A, i& ^. O, I
How to Get Accepted into a CPA Network; s/ ?+ J9 B; p6 O2 `
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place8 J! o$ \3 n H- [4 F
to start looking for networks is Offervault which lists offers and lets you compare payouts across
4 N4 y/ [5 A8 cdifferent networks.+ t) @6 k: n6 a+ F& @% I
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
, }0 Z. I' h5 Vapplication and be as specific as possible about your promotion methods. Usually some time after N8 f, K4 R) v' z1 A, j
receiving your application, the company will call to interview you. The phone interview is a critical# q5 s. l/ h7 r, d
part of the application process, and most networks will deny your application outright if they can't get7 \& R& y$ P' ^( `+ K3 \$ _
you on the phone.
; i5 [" L1 y$ g) I+ ]* o$ g }1 i* BOften, the person who does your phone interview will actually become your affiliate manager after
1 R% S8 x+ M; y2 p/ z; z8 T' ~+ lyou get accepted, so it's a good time to put your best food forward.
) ~' w6 g$ b4 F8 E, e- z% L% sYou might not relish at the idea of someone grilling you about your internet marketing methods over
% r/ s5 P5 ]( e* h% Uthe phone, but trust me, this part is critical. Have answers in mind for the questions:; g4 C) J3 I0 O% v
What methods do you use to market offers?
) J$ G3 e l' J& UDo you already have a website you will be using?
F* f) h: e5 u \How much is your advertising budget?/ c* Y1 y( x2 U# E
What other networks are you a member of?
& j2 Y+ r6 {0 v9 FWho are your affiliate managers at these networks?& v, ^1 {: D8 D( v. }
Do you use social media (Facebook, twitter, etc.) to market offers?
$ j6 {! ~1 v! Y" h$ F2 ~) _; q1 IHow much traffic can you drive?' t8 `6 Y# o5 q
Do you have a personal recommendation from anyone who is already a member?5 R8 b, [* ~ b P. F' J7 Z9 U
Once you provide satisfactory answers to these questions, the network will approve or deny your% P3 A) M/ _8 k- L# a
application. If you get denied, just keep applying or call someone on the phone and try again. Be4 ^! ^9 X( L9 k0 d" ]
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
, b& ]" v* s, D$ Z9 g' \) yfor the network can be helpful.) g k6 {( F6 a }1 }( _+ k
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate" q( ~' z9 y. y2 {2 _, k1 V
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network' s0 _, G9 j! \# r: ]# C
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know; t6 D4 X6 `: l. c' O- M
people can open a lot of doors as far as networks are concerned.( N. T3 J! p3 }1 l. k9 l
After You Join a CPA Network
# V. D! G* X0 c* _+ p. TOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager- u) X" B+ d) O% N5 w, a6 ^
and make an attempt to get to know them a little bit.
2 l, x. u6 N. A: d9 O+ o- p% F: kFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
! `6 [& S% P. T2 A* q* kweight in gold. Start feeling them out from the start and try to get to know them. Once you get$ H# B" G: O, I6 y4 G0 q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 47 X) y! ]' t% n
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
& A7 }2 x5 j/ M/ G! b; q4 }bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus z' s2 D5 ]1 h, ?
email." f3 D4 {7 Z9 K! S1 H
For more helpful info about dealing with affiliate managers, check out:
5 @* M U; Q: P, vhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
. {8 V' z) x0 Lhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
2 r& i7 L' r' g5 K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
0 a' h0 x+ S) n% u; z7 OSet Up Web Hosting
3 j# g p- F8 _7 ^' jGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
# x) C. z( g4 r7 c# F& habout internet hosting. In general, you get what you pay for with hosting. When you use a shared/ q; B2 h r! U7 A/ x3 c5 j( `) ]
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
* _+ z3 P9 o: Z9 xwhoever else is on the same server as you.
0 K: l' R [9 t8 q) V1 hSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
5 W, g7 v B9 }% {. Q$ X m: @enough that the visitor can't close the window before your pop up is even shown. You have about 37 V4 {( t2 E* Z
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.% N/ Z4 z2 @) `' t" V7 U
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
. L' u7 s! c6 l( Z& {house full of roommates (hosting customers).+ E# k }6 V. V r1 q `# K1 k
In shared hosting, this is like having roommates where everyone has no specific designated area inside, V2 T3 a% j) [6 S2 ]
the fridge where they are supposed to put their food. Everyone just jams their food in however it will' [, P* [ E% F5 s7 W6 W0 I. A
fit.
2 p! ?! B- @( X0 T+ y, cSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
7 d& e4 q- W6 Ythe rest of the roommates, by virtue of simply needing more space and resources to accommodate
, k$ ^0 p x# D x c+ ?their food. Everyone else's food in the house has less space to take advantage of." e( n$ h0 k) X8 P# ~: [
If you have less server resources to take advantage of, your ability to serve popups will slow down. For2 d3 y# V7 w. ?
any type of hosting this is a bad thing, and especially while running PPV traffic.2 x1 L O# V( J, Z1 z
In the case of a virtual private server (VPS), everyone in the house has their own designated space" |1 Y: I/ t( w9 t2 m- g
inside the fridge to put their food, and other roommates can't come into that space. The server is/ O% i2 t& O, Q k. T
partitioned, so that each customer can only use a specific amount of resources at any given time.
O; X# f, [8 |' M: ^A dedicated server would be like having the whole fridge to yourself. All of the server's resources
* z0 c$ `, u9 S+ h( ~8 ^# X& }belong to you and no one else can use up those resources. This makes it possible to serve much more
2 ]% \9 D6 z7 O: F7 Htraffic, faster.
; \6 |9 B9 _4 Y2 C, s* e7 C1 K2 cAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
5 H/ {0 w7 G/ p! y3 pAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is/ {; v! y/ _4 Z( }1 J. J# B
here:
* [" h, p" U% \: z; M, ~ chttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
# _* J8 X+ y- o9 |; i8 fVPS&highlight=hosting
( i) a3 D0 h% x- KDedicated-Hosting-vs Shared-Hosting
* ^& O0 h! _4 _" l6 O" nhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
6 H6 g5 l+ b" z [/ K; _' PHosting...Your-thoughts5 v: e; z* I' `, g/ z' S$ W' L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6/ `7 u0 h2 s3 k, k& v
Hosting Providers for PPV
- S" Q( z5 H4 n% @! X# K: zBeyond Hosting$ H( Q# ^: \7 W
http://beyondhosting.net/7 c7 |& q" c1 ?) I$ E5 r7 X. r
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment/ a7 ]( a: l1 ~; e% V
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when! F4 T5 s9 y4 y% K4 P
direct linking with PPV. Also, these guys provide great support.' x3 a3 H9 [# z- ]# \; u z& @
Prosper202 Optimized Hosting3 a1 `* E; d* a `: L X2 o
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/5 y" |( ~& P5 `
CPVLab Optimized Hosting
1 a) l6 V" [5 D$ b, w+ _) Chttp://beyondhosting.net/CPVLab-Hosting/
& s0 o% G H# \! M( \Domain Names for PPV
* E `* i* e! _. y5 x* I T9 B$ nOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
+ p3 |- p8 g& e5 `$ xwhere you're going to host your tracking software and your landing pages if you decide to make them.! G9 H: K" A2 J% P
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
3 o% {( r- F/ E9 w5 N3 Mbland one is fine to start with, to host both your landing pages and tracking software. The .com,- f# R E' H! O/ X4 D( i$ A
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a$ W6 L# N/ s3 l! i( Y( i
term or build a whole website.
) y6 Y/ {' m2 R% cAfter you buy hosting, a domain and get those all attached to each other, the next step is to install. o+ a3 ?5 x4 v% F/ R6 v
tracking software on your domain. This is really important, because it is necessary to track your2 F4 Q: _% i6 o! y4 Q* N. `4 n
conversions down to keyword level so that you can optimize your campaigns. Without proper% i9 H5 U6 e4 Y# j
tracking, it is impossible to know what is working and what isn't.
: m& n+ s9 i, VTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
! v+ y( l2 n, a2 I8 a8 Wis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
0 l+ `7 F- Q& N, h7 {& h& p. {. DProsper202
4 v. V3 E/ C% jhttp://prosper.tracking202.com/apps/- {" Y, P+ m! I! x1 S
CPV Lab
; u( C: b1 S5 C5 k1 |0 y) ~http://cpvlab.com/
?2 y# a0 ~5 P, R1 Y3 F4 ? h0 i9 vCPVLab Help Videos
$ k6 |. o$ N+ k: X1 J- `1 U$ m8 J4 phttp://ppvlab.com/oweiw/oiurw/vdm.htm/ A! }8 }9 p' _' H4 O6 c. c
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an% B1 ]0 ~% } `
industry standard.
* x& B( M" l3 z6 b" @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7; Q4 [; w/ Q* c2 u+ v0 ?" v' i8 F8 D
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from% b5 F6 H ?( H& c8 f* |) ?
good support if you have problems with your installation.! F% h6 V6 I# I
Tracking 202: Q3 h4 O: r+ u9 Y( ?% b! O
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
" v! j* f4 g1 ?! o" Fcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user+ f4 L, n5 [- [' O
area.
7 S2 M8 s: J Q: n) T UIf you choose this option, keep in mind that your tracking software, one of the most important parts of' L' G5 L9 I% ^6 u8 ?6 [; X* P$ w
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
( w9 Q( W, Q8 \& i% @" Einterface, and their hosting.# v5 ~) f0 I; b" Z$ _
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords$ _5 u* p$ O8 k9 C6 u( J
and targets which you are bidding on. Leaving this up to chance in order to save money could
% _- s4 |, i" q# i- T3 u: m* mpotentially leave you open to huge risk if someone else caught on to what offer and keywords you) l( n0 H r- [* ?% [* d3 C/ g# ?
were using.
; m K% {7 I: S, l0 g( s% aChoose An Offer0 }' o. v9 O$ y& P" ?% a1 k7 ~, v
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
9 ~% X7 ~0 @) l2 p' FLesson on Offer Selection5 ]3 N% T+ c% h4 I: H# d! M
http://www.ppvplaybook.com/forum ... on-Selecting-Offers9 Q8 Q# F' z1 E* b Z
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
5 c9 g/ S: `5 ~& E, ?! _- k# j dTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
* K; |7 U$ F' |5 X8 R' R& A5 j$ LLeadImpact as the traffic source.
2 M9 u& W) J2 P7 K* eNow the best way to learn how to put all of this together is to just get started. For some variation in0 G- ?" ~# m6 I) g( J5 A6 p
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
. ~. z& r# A3 w& X" Zcampaign./ l. B9 {5 j6 C7 A
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first( C; \& U- {- i4 w
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says4 J( R$ {& N3 Z+ C3 U* l
that all traffic is accepted.3 X. C5 @) `- h0 @! ~1 O7 e
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.- c4 U" v' w; z3 K8 O
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can8 ?2 h: [0 L( B' `2 U' }
get creatives like banners or images specifically for the offer.# l/ i6 k% \1 h: H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
+ x' ~+ w9 [1 P5 ~1 P% CBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
8 r6 k( R% K2 Wtrack my keywords. Without doing this, it isn't possible to see what's converting.% p& K* s( ]+ p) p% f
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
* V3 g$ L* z8 f2 L! H* l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9; ^* A$ S$ u7 M9 Y, \
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the' v! r- K! |) c3 I0 t, d
bottom of the page:
+ m3 ]& u- w- \7 C; P% V* zNext, I have to cut and paste this pixel into my offer at Ads4Dough.1 ~3 q4 D/ l( V9 B9 c; D+ e$ G' k
Click on the offer → pixels → Add a new pixel and this comes up: F! g" p& g. ]/ Y, E& y
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL- S7 ^3 m* e2 R+ j, t0 ` |0 C
from your software into the box that says 'Enter URL of image to load'.$ S9 D+ x5 L) S: q Z
Once you do this, it should look like this:
! O9 \2 V& S+ w' N# N1 ?9 r0 G- i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
$ i" `' V' J/ B6 M7 T# AClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:$ B& ]) W6 i) ]* o5 y) x8 I
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either5 C, t6 O3 X- ^6 }
Prosper or CPVLab.' i8 L5 ~! I- K
3 x0 Y( z. ^7 v# ~3 H, w+ d |
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
