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PPV GUIDE [PPV新手入门][28页]
! i& i; h0 g- r7 r详细的请下载电子书！! L, }9 ?; L% h% }: `5 e" n
* }* n% v& _+ v- ~, N6 o
, e7 B [0 I+ Q9 _Newbie Guide
+ C1 B9 u! Q. L1 S# s6 A( BPPVPlaybook.com
3 r& K1 a. L) ?, A6 H2 A0 CTracy Shaffer" a" q: z: w9 F o
David Ford" X# j* x. `9 ^3 p. O6 a T) H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
$ c* ^7 }* l D, uGetting Your Mind Right to Start Affiliate Marketing+ I9 h- R& N" U8 B$ `
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
: Y9 B0 o, i- d; |; eever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where. q3 v; P7 [- ?5 L4 H3 H
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
+ `9 S: I) B, F" M' ^2 `/ D Pwith any success, these claims are laughable and far from the truth.) P7 G1 G$ f: X% N
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash5 P0 y0 f& {4 m
flow management. The main benefits are the low barrier to entry compared to other businesses, and7 B& s# |) M' Z
the ability for a marketer to be a one person shop and make an incredible amount of money with low
7 R. X" U# `! Doverhead.
# c/ m: m4 i9 a# ?% `The winners in this business are the ones with persistence when nothing works, who know there's
- L1 f5 d1 k( y: O( gplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.- A) F8 h1 M" [( t6 g: t! k' p0 _* E
The cold hard reality is this: virtually everything in the space is changeable, what worked today can+ [3 o3 K/ w) I. N2 j. T( c
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
5 t6 Y Y: k& d/ a( L4 i0 uMost of these things happen suddenly and without warning, and they all contribute to the amazing
, P0 b1 {, Y0 @; blearning experience available to anyone with a few hundred bucks and the ability to open an
5 E9 M5 J: w2 D! ^2 iadvertising account.. v+ [& P; Z- l& n! h
Your competitors are willing to work at this around the clock. This isn't a push button, instant business0 ~* Z7 o. Z& z' B" J+ W
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
- H# d7 N/ j) [: S: qmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
, }* R7 w! c7 D- Utrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.& i3 V; c6 d# f M; H4 V! ~
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
$ x. E6 F( @ M# g. Pstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get0 r u% `" e0 ^% T% z1 \- ~
started building.
# m, G4 g1 a4 ~Things you need to get started:
& [. Z( o: ~+ h, d- a1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
- O# I" S4 l4 }! s4 y9 l9 B2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)( _& N# Q, \- Y
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
' q$ U& r& `. q/ y; T4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
( L4 C% Z# q m0 f( H5 m6 N' xThis guide describes from start to finish, how to get started in affiliate marketing by running traffic( M5 Z) O7 M% Z! q ^6 G
with PPV.; O+ ]9 D1 v$ r
Basic Getting Started Definitions7 W0 h: h e9 b! `# a
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
, P0 e; T! K# `" n% w+ B. Saffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
1 P% S ^! {( v, L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
5 u+ e' i6 `/ D& B9 `5 j- M. \types off affiliate networks are cost per sale (CPS) and cost per action (CPA).. |- Z T# u e3 M" k
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate! }& O, X) W0 l! @( s
receives a commission on that product. An example would be the Amazon.com Associates program,8 n$ p5 m1 Y; }5 {* h+ b
Comission Junction or Clickbank.
1 a7 A# N, _& ]' A! r. Q7 iCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
) {) ?$ ~. @; C+ d. A8 h* t/ gan action like filling out a form, submitting their email address, signing up for a service or sometimes/ }* h) |' D" }2 ~* G' E; x# t
buying a product. An example would be Ads4Dough or Neverblue.
2 ^4 `2 p/ k9 L% g/ q3 j! LAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
) e8 B! L7 T6 faccount, getting the affiliate approved for offers, bumping payouts and just about everything else6 N( L+ u" O6 d6 [
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
! Z$ |2 N. F9 w2 f4 `5 Zright from the start can really help you.
" a# w. t6 b# r: {" QPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
- p4 I% @4 z" F/ _2 I+ {. Qin pop-up form through downloadable software on the visitor's computer. The advertiser pays per1 s" A2 F7 [; H! z
view, starting anywhere from .01 or .015.$ t: r8 M6 l4 A" `! T3 H+ E4 }
In order to use this type of internet traffic, the affiliate can sign up with a number of different
# i$ t; }5 x- i* Z" bcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,: m4 C3 b! c4 R) u4 A5 O6 E3 b& S
MediaTraffic, and AdOn Network.
: E/ |5 I# o! \Don't popups get blocked by pop blocker software?; A$ c2 i. |: ~8 a" J
No. Popups are served in a new browser window as if the visitor had opened the new window
; I! Y: F) `! d- Jthemselves.4 I- f; k, T: `
How many popups get served to the visitor?8 Q8 o1 L" P$ \# B+ o* o$ O
The number of popups served varies depending on the PPV network. Some pop more frequently8 A$ f$ G( T8 w+ s' p$ W6 ~% `! ~
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
& t# b! Z0 a N6 E( J7 w5 jserving this kind of advertising, so they have to toe the line between keeping their software, H: ]+ X( u7 Y; l3 ~; k8 D8 L" a# n( \
downloaded and still making a profit.
# P: i9 e, C1 U4 M6 z/ KIsn't this type of software bad? Why would anyone keep it on their computer?9 V/ u" J0 Y' ]3 y/ G
No, this type of software doesn't harm the user's computer.0 A3 Y) u: w0 o7 A
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
1 s3 F4 S: z* M* _. Gtoolbars or videos to place the software on their computer. The visitor keeps the software in place so0 D$ `* b0 Q7 W- g5 C. |
that they can continue to have access to the incentive.
2 m% A) o) F; N* p% d# z0 G0 O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 35 N; o/ k+ p$ ^
How to Get Accepted into a CPA Network
! Q( }! G3 }" J3 i4 sIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place9 F( ^4 ~% S k% O9 `8 q! N7 R1 U
to start looking for networks is Offervault which lists offers and lets you compare payouts across* D' j4 c" K( `
different networks.8 q, U* [6 y: P j6 o4 S
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
# Z0 D7 S M) l4 fapplication and be as specific as possible about your promotion methods. Usually some time after; ~# `2 n' W* }
receiving your application, the company will call to interview you. The phone interview is a critical
5 x K& h& j& i- o" ]- k bpart of the application process, and most networks will deny your application outright if they can't get
% c$ L0 V& S3 X9 H- @ |# Iyou on the phone.
: c# g- A% W' [+ FOften, the person who does your phone interview will actually become your affiliate manager after1 S9 ^9 m/ f' M
you get accepted, so it's a good time to put your best food forward.. J9 X, `) R: ?1 g
You might not relish at the idea of someone grilling you about your internet marketing methods over
( V+ `0 c' x( Ethe phone, but trust me, this part is critical. Have answers in mind for the questions:
% j% q* r6 ^; ]% X+ G" ]# g* yWhat methods do you use to market offers?6 a" s+ o" R7 _
Do you already have a website you will be using?
* P. f. k) ^ P" U; p: w8 m+ Z2 F" kHow much is your advertising budget?# X# }8 c M0 B' J- p0 ^
What other networks are you a member of?
% r+ s$ F% g W% I' o6 p- j5 R* OWho are your affiliate managers at these networks?% d* @2 G; k: g. j4 B, P1 N
Do you use social media (Facebook, twitter, etc.) to market offers?/ s% Y% F' v) j1 D: S. q' m* X
How much traffic can you drive?7 C& J0 c5 b! Y% }( s/ T1 n
Do you have a personal recommendation from anyone who is already a member?1 f% [# b; v- z y2 V
Once you provide satisfactory answers to these questions, the network will approve or deny your
3 q2 ^8 C, O3 capplication. If you get denied, just keep applying or call someone on the phone and try again. Be$ A& \1 `0 S- M1 D
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
) l: ?( w, S9 ?. E2 vfor the network can be helpful." V& y2 f4 R5 v5 E
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
& n" V1 k D1 u& o$ JSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network% u0 k+ u% ?) T" x
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know2 H+ X- z+ Z1 n+ z- r
people can open a lot of doors as far as networks are concerned.5 d# X' h. j% N
After You Join a CPA Network. F; T% F5 \9 k4 d# G
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
# b: {3 W, _5 cand make an attempt to get to know them a little bit.) V1 Q8 y1 ?& [0 s; C' z
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
6 E+ R$ {0 ?/ s+ yweight in gold. Start feeling them out from the start and try to get to know them. Once you get3 [+ g. |; I+ \" G2 I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4, [3 {7 K! V+ G+ }0 M2 o
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout5 m+ e9 Q# Y6 e( | t2 z
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
+ K* x9 G7 \& |email.) Y9 } t* g/ D1 C' [
For more helpful info about dealing with affiliate managers, check out:5 P. G: E( B% i/ q9 d& T
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
J8 @$ n( g4 ]% x9 Chttp://www.mrgreen.am/affiliate- ... iate-managers-want/
; O b1 J+ ?( N" ^! ]" K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
, E. G0 v) Q1 c0 M# s, USet Up Web Hosting! K- k$ g; j. I' o$ f( W/ e
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
. u% A7 Q6 F: p. _about internet hosting. In general, you get what you pay for with hosting. When you use a shared
( K! l* Z& D& E* E* _7 Hhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with9 A, ^& } t% b2 x% J0 }: }
whoever else is on the same server as you.. d9 h; ^( r4 F, U7 T
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast0 x( |4 O. R& l
enough that the visitor can't close the window before your pop up is even shown. You have about 3
. s- g: E$ x2 o0 z7 ?1 C7 M' xseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
0 R9 P. k7 R9 Z9 f, m5 D& [To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
: J# [2 `0 N/ B2 s m1 Dhouse full of roommates (hosting customers).: s$ K1 e/ F, R
In shared hosting, this is like having roommates where everyone has no specific designated area inside
, M n2 T9 M4 r5 u9 ~% v, r) Gthe fridge where they are supposed to put their food. Everyone just jams their food in however it will( G# E: }- H* h) F T. P% F
fit.9 u) v2 F0 _+ L) W
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
x; J: V" u6 y+ Y0 l* b8 t6 dthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
9 g* ?8 H9 e0 G$ i* x4 Utheir food. Everyone else's food in the house has less space to take advantage of.
7 {, W/ k1 a0 ^If you have less server resources to take advantage of, your ability to serve popups will slow down. For
( Y7 H0 g; G7 k1 y2 H$ ~4 i; ?any type of hosting this is a bad thing, and especially while running PPV traffic.
7 E3 G* ~ c# i$ o+ BIn the case of a virtual private server (VPS), everyone in the house has their own designated space
- a" C# R" m- J2 u1 finside the fridge to put their food, and other roommates can't come into that space. The server is3 w" l+ U# S' j" n+ m" L
partitioned, so that each customer can only use a specific amount of resources at any given time.9 |: J$ z, R4 N! ]5 U* ^# r
A dedicated server would be like having the whole fridge to yourself. All of the server's resources4 ?; F# L" B% a7 T
belong to you and no one else can use up those resources. This makes it possible to serve much more
) r0 l3 V. m( o0 X9 ^traffic, faster.4 ^8 @* O. }7 u* Q$ h2 k
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
9 J- u9 O$ u8 _0 K0 sAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is7 D4 c4 G+ z7 T1 R2 y
here:
$ e( y$ v/ M! |http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-: G1 S4 G+ r) F7 ?
VPS&highlight=hosting
1 l/ j% y {; ~Dedicated-Hosting-vs Shared-Hosting
. Z0 P7 c) a Z$ w7 B. phttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-: w. g( X8 n3 c3 l: t4 d2 h
Hosting...Your-thoughts# e9 n/ c5 G+ Q" t. Q; E: v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
0 o* Z" B' Z, W( v( sHosting Providers for PPV6 s2 M) w3 v. X2 a" k
Beyond Hosting, m" X6 l7 r& @, y
http://beyondhosting.net/
% V# A- [5 U k( [5 x! S! zWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment1 m V! D: V9 c" O& r: Q1 t
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
3 W. ~& ]( v5 g! i) h7 fdirect linking with PPV. Also, these guys provide great support.8 O& m9 s% L1 I% X6 B7 n
Prosper202 Optimized Hosting
/ F5 x" ]( M- ?5 }) rhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/. n8 A2 }' P8 w5 I: F' S! g
CPVLab Optimized Hosting5 D9 I" W6 Q! [* Y1 {( _2 @
http://beyondhosting.net/CPVLab-Hosting/
+ i( b% C) o; ^. Z3 IDomain Names for PPV" M( j8 I: t+ k7 Z# [
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is' p3 u( `" }( K0 V$ u
where you're going to host your tracking software and your landing pages if you decide to make them.
6 r1 O! M9 A2 d; VOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
) p2 c, J7 y0 G6 }' u+ ?bland one is fine to start with, to host both your landing pages and tracking software. The .com,
* t0 Z7 p; q0 j$ c1 O/ C.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a: S' V) L) f4 ]! ^' d8 U
term or build a whole website.' F5 z3 x/ A: x: F4 v6 x
After you buy hosting, a domain and get those all attached to each other, the next step is to install
0 X1 t; Q- k/ e& D9 _0 h$ f/ ntracking software on your domain. This is really important, because it is necessary to track your
) X( s5 V1 f! z* A* F# M) b, C1 K0 ?conversions down to keyword level so that you can optimize your campaigns. Without proper& @, n# K/ i6 {+ }9 N2 m5 w
tracking, it is impossible to know what is working and what isn't.
' A' u' X. _6 ~, a0 r! {. D0 r) CTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
# x) t- q, ~4 m; ]is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.' X. h$ P- K3 e- B/ B
Prosper202
( K' u% J/ l J' rhttp://prosper.tracking202.com/apps/
4 D: _/ ]: `( g5 uCPV Lab
- J3 o/ }/ j6 Phttp://cpvlab.com/
5 f* w6 c5 N" a: j# [. DCPVLab Help Videos! c9 u& L! h6 X1 Q/ [
http://ppvlab.com/oweiw/oiurw/vdm.htm: x0 Z2 p& \, ]. j
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
5 y) w. o- ^# ^- s. Dindustry standard.# y% y/ S0 `0 A! Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
0 E! x0 _; n, I6 ~8 O6 [CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
3 s; X2 f+ b- a; q" p) ~good support if you have problems with your installation.* V3 b# T Q5 k7 K4 e
Tracking 202
% W9 g, U; c" f% _2 [5 pTracking 202 is the hosted version of Prosper202. You can create a free account and then build your0 T0 X( _1 N& h+ k% X& k! ]7 K
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
& i/ r6 p% R% Q& t( w# w+ Barea.
5 j: U3 V8 r% v1 S& s/ ?* C5 SIf you choose this option, keep in mind that your tracking software, one of the most important parts of
0 y9 k z) ?0 g0 Wyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2022 @3 c+ |8 u f+ ?! x
interface, and their hosting./ `/ s% e. }: @% d( w3 |" A1 k
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
( U9 W7 o, ]! G R3 Oand targets which you are bidding on. Leaving this up to chance in order to save money could3 l* Q! p5 D4 L8 m$ }+ t$ F
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
; h M J) P: bwere using.
( x' N+ t8 K- c# WChoose An Offer1 v& v5 ]; \" F8 z' v- T" C: U
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.1 Y' ?- @+ j9 O. W7 Y) h) ^8 l( {" K- V
Lesson on Offer Selection! F$ v8 r3 L+ H E8 r, p* F
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
8 @2 e3 X8 f. \2 u7 TIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.! Z4 n8 W( W* I2 e, ~5 J& ?" q
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
! U& X5 ~+ w; x* G& _: E* ?2 T6 DLeadImpact as the traffic source.
0 r% j% H, i3 p; J3 HNow the best way to learn how to put all of this together is to just get started. For some variation in
6 ~! y$ ?8 \+ s+ V& J% Q( |the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
& q" r3 ^* G. v9 y0 m* Z" z* pcampaign.- Z& ?' ?! K# x! ]
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first5 {, Q8 `) Q l8 g/ K X
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
! W0 h) P$ C) `; _5 vthat all traffic is accepted.
( D9 h' p8 [2 o. T5 QFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
( \+ G( x: n# iThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
1 \9 q: \. G9 A6 V! [" Rget creatives like banners or images specifically for the offer.
1 {% s6 L3 A' Y3 Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8$ n' D' Z* M0 ^
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
& s/ ?; j: j" atrack my keywords. Without doing this, it isn't possible to see what's converting.
1 O* c* `" H2 J; `In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:2 K+ i. c& w$ S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 97 | G# `" [7 [/ M% o: P3 ~* h% g
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
4 O: u8 N, \3 Y' t1 c3 R# Lbottom of the page:* g8 |( a" f9 [9 x+ N
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
) ~( k. ]% P; n* }: d! }8 jClick on the offer → pixels → Add a new pixel and this comes up:' U3 Q# x" X7 c% \' s
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL+ H# [* z3 f. K2 I3 s, s- m
from your software into the box that says 'Enter URL of image to load'.7 _( M( T1 P+ s8 d, \ Z
Once you do this, it should look like this:
% \( F/ L; P& |2 C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
4 _+ I& C7 E- y2 w: JClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
) s/ S4 ]$ h1 l5 u9 v9 k$ VNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
; q1 H, I1 t0 qProsper or CPVLab.4 N) j" {4 Q( y% v! _& E
+ v1 m# b! ?5 u
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