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PPV GUIDE [PPV新手入门][28页]
5 y9 P' L1 Z! d0 E7 E ~详细的请下载电子书！' l( F# W8 X# _ ?) Z9 y- ^& e1 P
, g) Q! ?. _0 m9 S& l% h' s- I( V
* O6 z5 o( N' B5 g- l7 hNewbie Guide
3 Z6 Q: I" [) S: Y* cPPVPlaybook.com; B6 @# u9 w1 o% }
Tracy Shaffer! L% N4 K) G, u9 F, b0 D
David Ford
9 l" R, ^& B/ |* Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 19 d Y |! B$ b: }# {% u
Getting Your Mind Right to Start Affiliate Marketing
9 w! t8 [5 O, s/ t; F7 N# SThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
A# D. Z3 K. Y( Gever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where# B- T, \# j) v* p* N$ J
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
1 q3 B, j" m& @; owith any success, these claims are laughable and far from the truth.
& r' }! r4 m0 J' fAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
8 n, E, L/ ?5 w$ C* \; F$ c# ]flow management. The main benefits are the low barrier to entry compared to other businesses, and
& {' o" `) `9 D/ x. _the ability for a marketer to be a one person shop and make an incredible amount of money with low
. P% L" r+ k* {. G9 d6 x8 Y+ [overhead.
3 e$ S: W1 s$ L# ?9 N; z, vThe winners in this business are the ones with persistence when nothing works, who know there's* p* }+ G3 n. _- H" H
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.: |' |5 o5 Q6 I7 S8 W, c
The cold hard reality is this: virtually everything in the space is changeable, what worked today can! _: e5 V1 I1 m
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.+ N, x( C1 m& ?+ V" E: v9 Z
Most of these things happen suddenly and without warning, and they all contribute to the amazing2 |" a1 L' ~& T
learning experience available to anyone with a few hundred bucks and the ability to open an2 R- ~1 T6 z$ x l0 }4 X9 z) f$ J; e
advertising account.8 Z) M' j; m: R' [: B
Your competitors are willing to work at this around the clock. This isn't a push button, instant business! I* U9 u1 X* }# Z. P% i
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
i7 i- V6 J9 \+ qmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,- {% ]: h( T! e% l5 {8 K- }1 y
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
4 k& w, y$ f, U. e% tWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you$ Z2 V' L: F/ b+ [( {2 p
started building PPV campaigns right away from start to finish. With that said, time to jump in and get, q# b7 E& T; H7 f
started building.8 C) i% M8 G7 C* B% g, J `
Things you need to get started:
# h% U0 u1 i9 L. e1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
$ v/ V0 M6 ~2 F) K N2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
3 j6 l: x" F8 g9 j" g6 x3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
4 N0 s& I' O( a$ Z3 ]1 }4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
& L. H& o# ~( e j/ q' T( ?- I" cThis guide describes from start to finish, how to get started in affiliate marketing by running traffic# T1 |0 `/ n. a, x9 L& A
with PPV." n; D0 E' U7 ~; i/ |
Basic Getting Started Definitions v8 h; X/ S# h) | u F
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more( e' Z L* T! E" l7 H
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
/ X; h+ @* L0 I+ Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2- y3 [8 g( q4 T h4 l* _! V/ M" {! n
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
6 z( z( A% E1 E6 _& h% HCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate' F9 ~/ }9 N) }+ t5 H
receives a commission on that product. An example would be the Amazon.com Associates program,
: X$ w( _( F3 P( I: vComission Junction or Clickbank.1 Z2 }( x1 s7 e4 ^2 g& v
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
) Z" ?) k) J: W$ |, R6 `an action like filling out a form, submitting their email address, signing up for a service or sometimes
* j" m: a" c+ x9 g! Qbuying a product. An example would be Ads4Dough or Neverblue.
1 ]5 N$ q, v, g% p2 kAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's! [0 `" p; @/ x( K: g
account, getting the affiliate approved for offers, bumping payouts and just about everything else1 ^, }* D0 m E% K. Y/ s
related to an affiliate's account at the network. Having a good relationship with your affiliate manager( |+ c5 O. @0 y/ O) _5 ^/ _
right from the start can really help you.
U W$ H+ b8 F* S+ vPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served# ^+ ?& M# t- _# ?: D
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per; }! o" {0 F' t: x# h/ M3 p; d
view, starting anywhere from .01 or .015.% a$ k: n6 [; g6 ?- k6 `/ ?- b* j
In order to use this type of internet traffic, the affiliate can sign up with a number of different# w7 a! o" D0 V" A, ]
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,& x5 B7 K2 y' a- `
MediaTraffic, and AdOn Network.
+ e9 I; I5 J& W+ Z, x. ~ CDon't popups get blocked by pop blocker software?
+ W! S. O+ Q+ _, ENo. Popups are served in a new browser window as if the visitor had opened the new window( o* i- q6 m! [* N+ H3 Q
themselves.6 I& |/ t, q% c: C2 f2 t3 a
How many popups get served to the visitor?9 c2 h, X' k @, M1 B( O0 C
The number of popups served varies depending on the PPV network. Some pop more frequently
3 @, H3 c8 q1 T! J `9 }2 N# r(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by9 q5 n5 M. Q. ?) c7 o
serving this kind of advertising, so they have to toe the line between keeping their software% @; L( N) D( Q5 U2 A7 B- ?+ ?, @
downloaded and still making a profit.3 _3 e' V- f; o; }& U, X* F
Isn't this type of software bad? Why would anyone keep it on their computer?
z8 X$ g, T8 nNo, this type of software doesn't harm the user's computer.
# B7 C+ r, h E+ q2 ?% S/ c* ?Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
+ a, J' D; W1 _4 E) W% o% s3 {, [toolbars or videos to place the software on their computer. The visitor keeps the software in place so2 g) }' @& Z8 l/ K
that they can continue to have access to the incentive., m3 r4 D" V2 y( u7 T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
4 B" i' w) F- k: v0 h6 w7 IHow to Get Accepted into a CPA Network
- }# |" T% {+ h! M; S% F5 }, T. ?9 WIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place" U$ M6 m" x' ~- c5 ^2 b! E
to start looking for networks is Offervault which lists offers and lets you compare payouts across% y0 [( N) z: b4 `8 Q4 d6 O
different networks.
8 y9 c6 r/ Y5 }+ O: V! XOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
. H5 O# Y. K6 ^0 N" U2 uapplication and be as specific as possible about your promotion methods. Usually some time after
( Y, Y0 d: j5 N6 zreceiving your application, the company will call to interview you. The phone interview is a critical/ \1 w' O" k8 |, h/ G" K" p2 B; ^8 w
part of the application process, and most networks will deny your application outright if they can't get, q& {1 Q, s3 h! n& {
you on the phone.
9 d2 b, i/ k1 AOften, the person who does your phone interview will actually become your affiliate manager after
. w2 v7 b. b/ T5 I7 lyou get accepted, so it's a good time to put your best food forward.
$ u2 S T3 m1 x: Y0 @You might not relish at the idea of someone grilling you about your internet marketing methods over/ N$ p4 }( a+ G0 j
the phone, but trust me, this part is critical. Have answers in mind for the questions:
% _$ N& v7 G% H! L1 [' J$ YWhat methods do you use to market offers?# B* |9 U! ^2 u+ S b: _6 `5 ?
Do you already have a website you will be using?9 m) F# i! v- g$ a; v6 Q8 g
How much is your advertising budget?
, A# G# S( s5 }- h" l9 Z7 s ]What other networks are you a member of?
1 ?/ }6 \9 k. D& r0 QWho are your affiliate managers at these networks?( u0 s J: o4 i$ u0 V6 h* ^
Do you use social media (Facebook, twitter, etc.) to market offers?1 ]1 ?" E1 c( b4 a: Z' s, j
How much traffic can you drive?
) w( c5 m: I; F3 VDo you have a personal recommendation from anyone who is already a member?
: I" ~- |# v% M' h: d+ v$ nOnce you provide satisfactory answers to these questions, the network will approve or deny your
% {! F+ T8 \; t; f% B# Wapplication. If you get denied, just keep applying or call someone on the phone and try again. Be. }/ @& ^4 n( G0 K4 L4 d
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
$ Q# P$ z9 H2 T, Sfor the network can be helpful.
5 |" j" ]7 |- G% n; n; CTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
1 y, I" Z2 `* [Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
" V5 o1 k; ^& t6 F$ Y/ u! Gowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
. S* I: {" {. z, K1 epeople can open a lot of doors as far as networks are concerned.
2 S+ w8 n$ H* l' g% `2 I4 JAfter You Join a CPA Network# o; C! T; N' J
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager2 l1 m- K, o! x5 z, D, c% m4 Q
and make an attempt to get to know them a little bit.
4 h$ M1 u- _3 p0 MFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their$ s! J! I# y9 M0 n5 H- o$ s8 ]
weight in gold. Start feeling them out from the start and try to get to know them. Once you get1 L* S% e* l1 l# r; \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
& f2 [1 t. s# K J, Dlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
9 K* o% g% J3 E3 N+ a# s! cbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus6 M3 D( ~# ]/ U4 m% j
email.
" b3 ^0 P c& Z1 |& P1 s, F6 T. VFor more helpful info about dealing with affiliate managers, check out:
# U, Z- @2 W" [: i D- Dhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/2 T, `4 X. T# J/ {
http://www.mrgreen.am/affiliate- ... iate-managers-want/+ U6 Z" x/ U1 c: Q5 E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
5 K+ i# _! D# USet Up Web Hosting
! A& P! I j* x0 F2 j* KGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
) s2 F( T2 ?+ cabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
$ a6 [* p- ` M; O3 J9 j8 Bhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with: i0 @: d' _+ H
whoever else is on the same server as you.: z, b; D' ]/ o) e5 T
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
( q7 |: h. J2 S$ K9 G3 z1 t0 }enough that the visitor can't close the window before your pop up is even shown. You have about 34 F! K7 [; }- W
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck./ t1 b8 M/ B( d }8 p8 _$ e& V
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a1 c/ Z0 J) i3 ^6 [
house full of roommates (hosting customers).# \4 s% C( [( l" B! b7 J
In shared hosting, this is like having roommates where everyone has no specific designated area inside
2 `+ {" i/ Q/ a4 [: j5 T# r/ ethe fridge where they are supposed to put their food. Everyone just jams their food in however it will- j7 y( m2 m& e; j' e' o4 m9 {( t
fit.9 H) t& E/ l# {3 W ~( B
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than7 z) c& C/ z+ `* i
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
1 O; ~ G! p9 T9 |& y' D8 T# ctheir food. Everyone else's food in the house has less space to take advantage of.* k$ K: w5 d: o6 B
If you have less server resources to take advantage of, your ability to serve popups will slow down. For- F+ V: y9 Z. r( g" p
any type of hosting this is a bad thing, and especially while running PPV traffic.
& \$ \3 ^7 ]9 ]* f/ ?2 kIn the case of a virtual private server (VPS), everyone in the house has their own designated space
# J) s+ {# U8 Cinside the fridge to put their food, and other roommates can't come into that space. The server is
& `( N |$ o! S+ ] Wpartitioned, so that each customer can only use a specific amount of resources at any given time.
5 J: A% o8 _: h6 {' ?2 O+ HA dedicated server would be like having the whole fridge to yourself. All of the server's resources/ B& x! q3 W! B0 g
belong to you and no one else can use up those resources. This makes it possible to serve much more
: y! b$ T8 X- T/ A% H3 S+ ktraffic, faster.
- D w& c, B' ?# |+ O( m( ^1 \At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.5 |* t" {# l( I5 E1 W& Q
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
% Z7 Y; i0 V) g/ k( d5 {3 {( z/ `0 f* uhere:
; g; X9 w, D$ r1 J2 b( Vhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-+ B2 \& p0 B- u2 A, c: D1 q
VPS&highlight=hosting+ b" d8 h1 S& p; U
Dedicated-Hosting-vs Shared-Hosting Q& [$ L3 s9 n
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-9 g4 n+ V* l+ i) H
Hosting...Your-thoughts
$ S7 i$ U! `1 |+ C) C6 E2 E6 N© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
. j; c h4 k& d: F g4 wHosting Providers for PPV! ^* `" E# t; a. W. z( P8 q7 K3 y; k. q% A
Beyond Hosting; ?2 A) X P( N) `
http://beyondhosting.net/+ S1 ], H) H4 f% a4 a
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
+ O7 ?5 c0 m6 S E$ q, Y breceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when' T. @) S! \7 T* r+ T7 z
direct linking with PPV. Also, these guys provide great support.9 x4 G; c' e) I0 p
Prosper202 Optimized Hosting
# `6 F3 W: I# `; v3 |http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
( e6 a S1 W- m8 E/ |9 NCPVLab Optimized Hosting! x8 E \; Q1 Q1 Z3 q
http://beyondhosting.net/CPVLab-Hosting/- P* Q0 P a+ p$ k0 C7 f" ]( M* G
Domain Names for PPV
$ c9 s6 l. @) O: }Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is# T4 R% @' z; ^0 B8 D7 [: p. _
where you're going to host your tracking software and your landing pages if you decide to make them.' \; h7 l$ s+ _* ~! O; {
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
8 Z% } P& l& v1 _3 tbland one is fine to start with, to host both your landing pages and tracking software. The .com,( X. M. c2 ]9 V) X
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
& p9 U+ b4 J; R; N4 K3 Jterm or build a whole website.
1 m0 F( m' m5 PAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
6 j9 u+ {, r- etracking software on your domain. This is really important, because it is necessary to track your7 \! S* I7 Z0 O5 U- F
conversions down to keyword level so that you can optimize your campaigns. Without proper3 x& N0 Z: d8 C3 Z, C" h
tracking, it is impossible to know what is working and what isn't.! ?" H3 [- I3 {8 l/ {
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software3 N3 V3 {; }& K% L7 G% }& s6 @" C
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.% o4 p/ z" _1 _7 l1 B
Prosper202
& |3 }& S* b% q" n% Vhttp://prosper.tracking202.com/apps/
) N) n+ k4 d5 XCPV Lab/ ]6 L: W |0 i$ @: R
http://cpvlab.com/
0 h7 F/ o3 g* D1 z7 y9 C9 R, a' DCPVLab Help Videos3 w" c" I& Z7 e d' ?
http://ppvlab.com/oweiw/oiurw/vdm.htm( n- h. E8 s" B7 c
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an% j5 `* q: h" N* }0 Z K! y
industry standard.
3 I( e3 t% {- n, y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
~! G2 K! u% b' ^: E$ t4 ^CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
- ~$ o$ G |; e# H/ ]" hgood support if you have problems with your installation.
( Z9 N+ y- u3 z+ ~Tracking 202
# @4 b2 \+ w: L# R( _3 E# RTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
0 K2 \6 K. W8 }1 x8 G7 w9 Ncampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user3 L9 G$ r4 l! O
area.
# y6 G( m9 K5 ~; [. D8 CIf you choose this option, keep in mind that your tracking software, one of the most important parts of. v, I1 y% I2 {& `6 f
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
X( r% j ^- W7 c* F; r" M/ [8 P2 Kinterface, and their hosting.) E" R3 ?, v7 S5 R R# r" J2 _' F3 K
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords$ w/ x" d; l# E1 d k, y: n' f
and targets which you are bidding on. Leaving this up to chance in order to save money could7 e4 L" c! ?9 w/ R5 ~
potentially leave you open to huge risk if someone else caught on to what offer and keywords you4 I1 v; j0 M. R3 o6 q
were using.4 Z$ ~" r9 \: Y6 u. }- @
Choose An Offer
5 i& E, B. G1 aNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
5 H0 ^2 k7 ]5 q5 f3 {$ BLesson on Offer Selection1 {+ e2 E( x0 B! X/ {
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
4 Q# q; z# ]! }. b; U/ uIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
2 P4 V% k' p6 d0 |To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using$ L* Y6 x* H5 v" k) e
LeadImpact as the traffic source.8 x% d- |+ t! u
Now the best way to learn how to put all of this together is to just get started. For some variation in
9 U, ?, K; | I, nthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked% T) ], @+ ]' @4 p! ~
campaign.) d4 K5 v6 Q. m9 T! Y9 r
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first5 D; R" ?1 }* i0 j4 R$ ^' y
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
9 t a2 a% v# K# ~that all traffic is accepted.
+ B( m7 `3 y2 M0 SFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.! ?9 o5 x$ T, D% ^. N; E4 C
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can( l! E* e1 ~% v9 L0 E% Z
get creatives like banners or images specifically for the offer.7 g, A0 D1 N2 y; M* o: M& a: ^* Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
) g! O4 a$ M3 \+ c7 pBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can( U4 E+ c$ K" q
track my keywords. Without doing this, it isn't possible to see what's converting.3 G; y. }" D! [; u w& a! s# z
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:+ H+ J! ~5 L3 C% N5 G, p( `) b- h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
9 o4 ]3 U4 f7 t+ h$ e" SIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
, Y" d0 l: ]+ H! H% A' A/ a$ rbottom of the page:9 [6 \7 B3 |& i5 G! ~8 b$ `
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
& G7 ?/ d, p/ sClick on the offer → pixels → Add a new pixel and this comes up:2 W/ ?( [" L, ~8 O% i5 [5 p# w2 k
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL- ` N% H! T* `2 K5 ^2 o
from your software into the box that says 'Enter URL of image to load'.
2 D% G u7 u6 `" u7 e; |Once you do this, it should look like this:
1 l. m7 O% _4 R& G9 ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
# a0 y, ]3 P& i$ s; A3 T s L5 LClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:( E+ I, M' g7 C' H! |2 Q
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either5 [1 z( I& T5 w" W: x2 z1 a
Prosper or CPVLab.
& @$ y @; X/ H) n0 t# T! @+ o/ W+ c% c" ~. E, L% s2 e, L" c/ O/ ?& Y' [2 N
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发表于 2012-12-27 18:47:17
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