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PPV GUIDE [PPV新手入门][28页]/ l& e/ I( a$ o8 V
详细的请下载电子书！
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% A* ~* o; \: L/ {; {, o& d5 `- _4 n/ i% `" X
Newbie Guide
( e2 S/ X; z; X9 iPPVPlaybook.com) Y! V6 u) b+ s" k k; y
Tracy Shaffer
" l6 l' O( _8 x8 o" l* B0 j* R1 P6 rDavid Ford6 z- g( J$ q" N* `+ `( N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
1 X5 R1 O @( |7 ZGetting Your Mind Right to Start Affiliate Marketing
8 I* _: O2 \0 t" b/ l3 U4 K: MThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
1 A0 p6 M$ U/ Sever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where8 \2 b; s2 }; T7 r
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing2 b! c/ A& ^8 }. L: L
with any success, these claims are laughable and far from the truth.
0 w8 c4 H. K# F6 u# z! y, TAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
, y) c [7 E) K3 J L5 \" D% x3 tflow management. The main benefits are the low barrier to entry compared to other businesses, and; ?& b0 I; q# G9 I! S) d( ^/ ]5 W# ?
the ability for a marketer to be a one person shop and make an incredible amount of money with low
/ c5 i4 \! M* Coverhead.5 @$ ], \: e( z6 L% |9 r$ M
The winners in this business are the ones with persistence when nothing works, who know there's
6 [! X, _. D7 Fplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.5 p; u( x; @/ ~* y; t3 ^; D) m5 `" F# e
The cold hard reality is this: virtually everything in the space is changeable, what worked today can+ m7 u' j/ d+ A% }
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.9 v( \* K3 n) W6 v6 D
Most of these things happen suddenly and without warning, and they all contribute to the amazing
4 Q, x/ t8 v+ b% slearning experience available to anyone with a few hundred bucks and the ability to open an. o1 y; h' h; a! e, B6 U3 Y6 q
advertising account.
- R# c, Z$ z% l& X4 m$ \) CYour competitors are willing to work at this around the clock. This isn't a push button, instant business: y+ Y% ]: |5 h9 @! M
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet7 u. k( p* |, e' m, Q2 N c$ {4 R
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
+ x4 o& e, }) q8 G% J: o4 Rtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
3 ^1 M3 Y& g: [3 T: tWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
6 F! Q; a5 p9 I( y ?started building PPV campaigns right away from start to finish. With that said, time to jump in and get
6 @2 P- V* k5 K- _0 u Wstarted building.; l: u( w) Y. T6 N1 [& d7 f; z
Things you need to get started:- k9 p& I Z6 K+ c; \
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)3 R) |& r8 a. {/ a
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)) e( S! Q5 D, v0 [ Q. ]4 g- @
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
' B. c9 r. r: y. A4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
( l) U3 N6 A8 W8 `2 jThis guide describes from start to finish, how to get started in affiliate marketing by running traffic0 k( G) |& X) y* C. u
with PPV.) B, m' Y* x6 {5 d+ z% u
Basic Getting Started Definitions. q I" z1 M* S' J" _
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
8 H2 m5 M6 c5 n( Q: z9 M3 r, U& waffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
5 O; k7 u5 @6 |4 u" v( C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
$ C9 p" r: o5 E2 ?) ttypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
; V' G% j. I3 l% p; X4 i8 Y7 WCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate4 M% m6 d- P6 l+ f' B5 F$ H
receives a commission on that product. An example would be the Amazon.com Associates program,
( p. K2 l! M0 x2 Z4 F: TComission Junction or Clickbank.& C8 |' U( P7 N8 v3 X# ?3 P
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes3 Q6 l( L H: _0 d* z; i
an action like filling out a form, submitting their email address, signing up for a service or sometimes
. e; o; G( j: n$ s+ p$ M$ g' Pbuying a product. An example would be Ads4Dough or Neverblue.
9 f" `5 t! {5 c7 d4 `" E: }Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
# j4 d p8 G# \' ]. `( I+ ]account, getting the affiliate approved for offers, bumping payouts and just about everything else. J* ]9 y) A' ?9 u/ F6 V& n! L0 o
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
/ C2 U! n0 z; Y, V- h' L1 Eright from the start can really help you.. Y# Q) s) C9 x C4 ]
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served! B! F6 L+ O6 R# M! w7 a; R
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
5 S* [3 t S$ ]view, starting anywhere from .01 or .015.
! S2 @0 t/ u% \* T5 z/ GIn order to use this type of internet traffic, the affiliate can sign up with a number of different4 N3 _; j Y' ^" {5 y" N
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
- r. ^" d' P8 h, N9 LMediaTraffic, and AdOn Network.
" K0 I6 n+ N% ]6 H) p! r3 @3 eDon't popups get blocked by pop blocker software?
, x6 z& l; {, x: l4 bNo. Popups are served in a new browser window as if the visitor had opened the new window
* ]* g! M6 u r( p7 \2 Gthemselves.
! Y) S( ~" d( S2 O/ A5 OHow many popups get served to the visitor?# H5 J0 L8 V, Z
The number of popups served varies depending on the PPV network. Some pop more frequently, z+ I; `* S: N, |1 |4 o& V+ M
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by$ Y t c+ S1 Y6 O6 `7 H; W
serving this kind of advertising, so they have to toe the line between keeping their software
) J' h% b, \0 ~& L( S7 ~# Cdownloaded and still making a profit.
+ v* n7 @$ d# p. B0 kIsn't this type of software bad? Why would anyone keep it on their computer?
) O% u, g) B; g' ^5 R/ vNo, this type of software doesn't harm the user's computer.- ]) [" A; S# Z# Q
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,: w- Y) \# V9 ~5 _" Y" D: \
toolbars or videos to place the software on their computer. The visitor keeps the software in place so: f. M7 i' n" L( Z9 ~
that they can continue to have access to the incentive.
6 z0 \) h- n* y) f# E; i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
6 b1 U O7 R$ w* {) eHow to Get Accepted into a CPA Network# _! |# I: _6 [( m' t
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place& h. I2 \9 _( R" U* |
to start looking for networks is Offervault which lists offers and lets you compare payouts across* z% }( W* p$ ?, z/ R- `% i o
different networks.
' ^+ I+ R: p" A1 m3 v; ~$ I' UOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
4 z/ ?) {! L' H& `" K5 r; l4 Sapplication and be as specific as possible about your promotion methods. Usually some time after2 Y# ~0 j$ l: v& W+ Q p2 _
receiving your application, the company will call to interview you. The phone interview is a critical& j( e% F" h5 ^; Y* o' q, d4 t
part of the application process, and most networks will deny your application outright if they can't get% o- P# D0 C3 [# F- G& o( ?, n" ?* {
you on the phone.
. e3 x5 M: r- _0 G) i; mOften, the person who does your phone interview will actually become your affiliate manager after7 [0 [ `) {. m0 H) O& R& f. }
you get accepted, so it's a good time to put your best food forward.4 @2 p+ a: r: j! [6 U w" Q
You might not relish at the idea of someone grilling you about your internet marketing methods over
9 V& N! |7 V2 n2 D3 g, sthe phone, but trust me, this part is critical. Have answers in mind for the questions:
# F4 l( j: P x) m. h( TWhat methods do you use to market offers?
' J# y+ F& E" j( r& j5 JDo you already have a website you will be using?
/ t3 p0 z( r& F. kHow much is your advertising budget?
9 X* X/ y; w( l k" U6 WWhat other networks are you a member of?$ ?% W( D1 C$ P
Who are your affiliate managers at these networks?1 Q) d9 L1 b% ` ~& ~) L
Do you use social media (Facebook, twitter, etc.) to market offers?3 H0 d& E" l' o4 s
How much traffic can you drive?2 e- b$ b1 v6 Z0 o, ^
Do you have a personal recommendation from anyone who is already a member?
& X( `% {+ Z( N$ {Once you provide satisfactory answers to these questions, the network will approve or deny your0 Z- R n v7 I7 e/ b2 f, R3 F
application. If you get denied, just keep applying or call someone on the phone and try again. Be
$ @7 l5 `' k6 H( {persistent. Also, getting a personal recommendation from someone who is already an active affiliate( m9 Q' E5 x/ g, B* g. P5 k7 l
for the network can be helpful.+ @) j) O8 }; I9 ] u
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate7 `" u9 |% m- D1 U4 f3 m
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
2 c: F9 F4 O2 S' B: Z8 Zowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
) C+ h0 w2 ?" q$ z8 jpeople can open a lot of doors as far as networks are concerned.
7 A, p( D5 B; X1 k% K6 J- tAfter You Join a CPA Network0 B7 @ h. @' G( K8 Q
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
1 J% f3 M/ U( ?; ~+ Yand make an attempt to get to know them a little bit.
. b- O7 g7 j! \) o; U: d m, GFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
$ w; F+ U% { I! Iweight in gold. Start feeling them out from the start and try to get to know them. Once you get
`& i0 C4 O1 d: x0 V' ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
: S! k/ `3 V7 p/ F9 U6 @larger, they can really help you with your marketing efforts, scaling campaigns and getting payout5 Y) U! m. {2 [6 \4 v+ |
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
& R- F6 g/ S; P1 p4 b/ Kemail.
X2 n1 O+ N! F6 Y; g" GFor more helpful info about dealing with affiliate managers, check out:
+ m- R! \* ~1 y+ J: E2 z& Ehttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
- f: Z; e- t* ~3 s( p$ ]http://www.mrgreen.am/affiliate- ... iate-managers-want/; j" k* V- E) X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5/ ^* Y2 o' Q# Z4 _. ]$ k$ b3 [$ M
Set Up Web Hosting3 R5 ^+ `+ v: ~2 ]7 X& O O
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said% k* ] U2 Q3 @6 v* Y
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
! \5 a3 `; R2 L" dhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with* w3 H, s7 ~: J2 [
whoever else is on the same server as you.7 L9 Q+ g! C2 Y* K# Z" X
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast9 B) n1 j$ ^, N
enough that the visitor can't close the window before your pop up is even shown. You have about 3
- y) V' @( p2 ]& n/ Vseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.4 m: r/ ~& h" u7 S8 m, B4 ]
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a$ O! [ t9 p7 y2 m2 U* R
house full of roommates (hosting customers).# L( d l" c3 E3 V
In shared hosting, this is like having roommates where everyone has no specific designated area inside( F. z- I* t5 V9 ]& p' N+ q
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
5 s( w% K8 r. V0 Pfit.! L v/ y0 ?; Q
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
* k7 u6 u' Y' ~5 W' {) _9 \the rest of the roommates, by virtue of simply needing more space and resources to accommodate6 }# B, z) k+ b8 b+ N3 V& G& x
their food. Everyone else's food in the house has less space to take advantage of.
l7 M8 V& w5 x7 C5 R/ j% [: hIf you have less server resources to take advantage of, your ability to serve popups will slow down. For' T0 ?9 K0 H& Z0 _2 H
any type of hosting this is a bad thing, and especially while running PPV traffic.
8 k" ~! e/ S1 \5 p! iIn the case of a virtual private server (VPS), everyone in the house has their own designated space
; l9 J, y3 k9 qinside the fridge to put their food, and other roommates can't come into that space. The server is& e" ]+ d+ ?% M* d! A1 S4 i; `! H
partitioned, so that each customer can only use a specific amount of resources at any given time.( Z1 x! ]# m8 a; h
A dedicated server would be like having the whole fridge to yourself. All of the server's resources0 R0 x3 t9 p0 i3 o: l0 _: ^* s- `
belong to you and no one else can use up those resources. This makes it possible to serve much more3 ?8 N% ~" a# F
traffic, faster.
4 c. b: Q5 y4 }( I% gAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.! P$ |* p4 c; G, M, r/ N
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is+ C/ S" w2 M* \ Z& O8 H
here:& }/ a2 @1 ^- a, h4 n- L
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
1 d+ G& D% f! L# j& C& ]: k9 BVPS&highlight=hosting
$ J3 ^7 d; }: j3 B: F( ~5 NDedicated-Hosting-vs Shared-Hosting" u+ G: u: |% o' j) \6 g4 M
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-: Y( e" D+ v3 p: q
Hosting...Your-thoughts0 A( w F! x) p1 Q/ U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6& t! d6 U$ j/ x+ S
Hosting Providers for PPV
1 t- d% {1 E: F7 b9 v% y6 F' {* IBeyond Hosting; E8 p3 B% } p/ C/ [ p# p
http://beyondhosting.net// _8 X# i# k+ Y
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
8 c! k: L2 v: L6 {) G0 }8 ereceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
* `* i6 @) ^; p/ [# T1 Y* _5 udirect linking with PPV. Also, these guys provide great support.4 |$ M, S' d8 @; A% G
Prosper202 Optimized Hosting% v( h; B" j, i7 \" g9 h0 h. @
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
3 J$ ^( F* {. ^ @, R, J K# @CPVLab Optimized Hosting
. p+ o4 I1 S- U, q, m8 \8 Shttp://beyondhosting.net/CPVLab-Hosting/
) A0 m4 ?4 p% E7 I, ?3 uDomain Names for PPV7 A( @$ |. J5 c2 G
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is0 d* R7 s; r4 C0 V2 v+ _) R& K
where you're going to host your tracking software and your landing pages if you decide to make them.) f% B ?+ }7 I/ W
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
7 c2 S) Q1 u$ s) z/ r: k8 Qbland one is fine to start with, to host both your landing pages and tracking software. The .com,; z/ {: u" ?, K" T1 b9 g, c
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
3 b6 f* z5 F- ^9 y4 hterm or build a whole website.
7 ]& b( M( z. q- S, h0 IAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
, p6 a/ w' M% H2 ^tracking software on your domain. This is really important, because it is necessary to track your
% y" G9 K1 }4 Q# Y2 k1 Yconversions down to keyword level so that you can optimize your campaigns. Without proper
8 V; q3 ^. B" v/ b7 h0 k# S# ^tracking, it is impossible to know what is working and what isn't.
' e' Z' p( }# S- L' ]. oTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
. D+ _8 G7 g# \0 S# fis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
* q+ M, K" p8 s& d" @) O# OProsper202
6 J, X$ L9 O$ S* \2 o$ Fhttp://prosper.tracking202.com/apps/
" g! J+ p4 D1 Z& {' }CPV Lab
8 c" J+ |* j, vhttp://cpvlab.com/
- |8 @1 D6 @3 H- W2 N4 T$ wCPVLab Help Videos& W% E6 Q& _5 @; E; Z
http://ppvlab.com/oweiw/oiurw/vdm.htm) Y7 L" a2 M$ m3 `7 p( w
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
9 d5 `/ b6 N/ u# ~+ v4 J, ^industry standard.$ H Q2 }8 [& {- A( B2 F" Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
- J" [% h* H* P) X8 Q% ICPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from/ X3 T3 H' l- G- G( Q# c
good support if you have problems with your installation.
5 K1 }8 H, Y- W9 HTracking 202
+ H7 E. u6 c, m& \% ^7 T, nTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
8 R" C( t/ I2 E* z8 \campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user( Y& s( V$ x4 U; h1 k
area.
/ P" g( ? {8 NIf you choose this option, keep in mind that your tracking software, one of the most important parts of
# A8 V: l/ Z' y0 o% e! Kyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202) E3 c4 p/ Z: D- B7 ^) a
interface, and their hosting.& _+ P) L8 U3 L3 Z! S1 V3 r
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords. k+ C3 E( s8 Q P$ W9 m5 _0 t
and targets which you are bidding on. Leaving this up to chance in order to save money could
. v& Q: ?- q( E9 o! lpotentially leave you open to huge risk if someone else caught on to what offer and keywords you) _+ `- [+ X: e( v$ V4 y7 Y* \
were using.% C% E- V0 c( y A0 y
Choose An Offer( U& S9 Y0 T" B: ?5 F9 M6 B
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
. }, w7 Z$ A5 [1 A' P* A9 [6 _Lesson on Offer Selection3 I2 [( E, _( \- W) ?& i# E/ r# c2 i
http://www.ppvplaybook.com/forum ... on-Selecting-Offers" C$ q( u4 D' S' ]0 K, j( \* t
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
# ^9 R; Q$ L7 g eTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
9 k! G& t3 C E4 y8 {/ x o: ILeadImpact as the traffic source.
, k0 i$ y: r: c( J0 @) [Now the best way to learn how to put all of this together is to just get started. For some variation in
# _7 b1 F5 P( i4 \ {the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked3 y" H" l( N* S; V2 |4 l$ z
campaign.- V/ K% t* P' ]1 q: f* b
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first/ k9 ^$ r; y" P: S1 ~) B
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says8 q& W4 A, Q/ S4 b
that all traffic is accepted.
) T' k, J# q+ e; s& [4 ?8 tFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits. U" T( ^) A3 q1 M# i
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can v4 b) ~; G6 k1 V
get creatives like banners or images specifically for the offer.& \" V6 s0 `2 W0 ~2 y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
8 z8 W. I0 E7 ]% J& `: [& BBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
6 u% b/ o( s$ {$ o9 w% q8 |track my keywords. Without doing this, it isn't possible to see what's converting.7 ? p, J2 d" `7 d+ b% Q- A* k+ y
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
$ y7 e) X. g( M/ w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
& U# c( X6 _! l: |/ P! PIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
8 Z) h' r0 J: E y5 ~bottom of the page:1 \8 r6 M2 I5 z8 z$ J* r5 l
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
1 y7 \8 f- t _1 ~3 uClick on the offer → pixels → Add a new pixel and this comes up:6 a) w9 N. j5 [' b" m m
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
3 I. h0 x( h. i E4 J8 Ffrom your software into the box that says 'Enter URL of image to load'./ {, c4 O1 J! x9 N
Once you do this, it should look like this:, \+ g9 e. p$ C/ G4 [& p- J8 z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10/ f" V* C: `& X: J. u3 P
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
, O0 j, Z, ]( Q* s& A2 l$ VNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either/ j9 S) s4 U' i6 l
Prosper or CPVLab.
% S |+ p7 Z( u G( Q( g( \7 E- n ~( H
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发表于 2012-12-27 18:47:17
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