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PPV GUIDE [PPV新手入门][28页]2 A Y& Y" ?# |( U( ]: b
详细的请下载电子书！
% H6 X9 E1 |# v- k$ n+ m+ [) F& m' S. b4 s# w) r" \0 D
2 ~) I/ x2 c8 ~6 [- g% y6 d6 tNewbie Guide
! i0 C9 x2 H g4 [PPVPlaybook.com% a% ^0 A9 R$ q1 ^
Tracy Shaffer
# N( h8 W; U9 TDavid Ford. Z7 [, w4 P- i( w! w2 x5 i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1) D+ @" }+ T9 N& X9 B
Getting Your Mind Right to Start Affiliate Marketing9 ?. A8 O7 o T, r p5 e
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an; @+ G" i8 m6 c3 @
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where$ a2 x$ x `+ _* t+ t7 m9 j
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing, @+ v8 |% w9 K+ o& l/ I( g o- I5 i
with any success, these claims are laughable and far from the truth.
" M; R: _3 b) }( Q/ c0 w, u& TAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
" l2 y; [7 ^0 I! Z0 `. E& Z: Vflow management. The main benefits are the low barrier to entry compared to other businesses, and) D0 L4 k9 j" M' o0 L: \# v
the ability for a marketer to be a one person shop and make an incredible amount of money with low
+ Z* o8 M, G m) ]overhead.) w1 I" Q' o. W! e2 X1 ~0 x3 r6 j
The winners in this business are the ones with persistence when nothing works, who know there's
0 B; G% |0 z- E% O5 r3 i9 a+ aplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.9 A; v8 X) A% N8 S( b3 M( H3 |
The cold hard reality is this: virtually everything in the space is changeable, what worked today can- R* T! g0 W; O5 T
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.- m' A' E4 L) [% C: T p
Most of these things happen suddenly and without warning, and they all contribute to the amazing; E6 I- B; V9 p7 e! _
learning experience available to anyone with a few hundred bucks and the ability to open an
/ [* A0 {! [9 B% C: U6 Nadvertising account.; E, [6 n& g: r* I6 H$ ~+ W* v9 {
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
+ k/ G, F0 g5 |where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
; J" j: m \" Jmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
! K9 P: E& L% ]8 r+ w, Ktrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
& f+ \2 J: q6 B( |7 l' [With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you5 Y( h* c: @1 y, k& V3 H5 Z& _
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
# z: T, u4 q" j; V: U$ O* w P3 Hstarted building.
! {$ C: p$ ?6 O+ ]" DThings you need to get started:
2 [8 E/ C4 K2 S6 G+ v; g& ]0 \1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
3 t6 Y6 d4 c; N$ H2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)) T, b1 E# Y; `, }% W
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)' U# x: a6 W4 D3 [2 `
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
2 a+ p5 Q; K! j, bThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
+ m' z7 Y, u9 g! c' l# pwith PPV.
# ^6 w% X7 b6 \( m/ GBasic Getting Started Definitions; u) ^) f# z' I8 z- c1 ~: n* G
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
4 X$ O( _0 K7 E6 i. Kaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main& E( L$ o( r8 ]1 b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2" b, J+ e& e# A1 S3 F" M
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).5 m a; z- ~' @3 m; e3 }
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate2 f8 A/ x) W% Q
receives a commission on that product. An example would be the Amazon.com Associates program,
0 B' C+ f" G% v# s; v! V EComission Junction or Clickbank.: ^. |( J) I# n
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes+ m- K# \+ @9 T0 y" n: r' J4 Y) G& ^5 |
an action like filling out a form, submitting their email address, signing up for a service or sometimes p) V, @; d! V1 K" T: [
buying a product. An example would be Ads4Dough or Neverblue.
2 N; l$ T: e5 c' tAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's5 g% C+ C0 E/ E C$ I
account, getting the affiliate approved for offers, bumping payouts and just about everything else
0 ^! T. _& h9 k6 Krelated to an affiliate's account at the network. Having a good relationship with your affiliate manager+ ~" G3 U+ |* J5 z. `
right from the start can really help you.
8 D( L) i, ?- r% n; r5 Q: K1 C+ _PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
* g, o8 C( X9 I/ s( f4 _# X; ein pop-up form through downloadable software on the visitor's computer. The advertiser pays per
/ F, p8 w; Z% a7 l* Gview, starting anywhere from .01 or .015.5 h2 V( t! z6 R/ |" I" J9 O
In order to use this type of internet traffic, the affiliate can sign up with a number of different/ K( X5 D6 S2 X7 c+ b" w# c; [3 [
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
, I& a& a1 P3 o' S0 l. I5 jMediaTraffic, and AdOn Network.( T9 J- b; c. i, Q) h2 r8 m# H
Don't popups get blocked by pop blocker software?
: F% W8 u( ?/ A- KNo. Popups are served in a new browser window as if the visitor had opened the new window$ `0 r, M) ]$ b4 x; @, }
themselves., D4 s* H( i+ e# m* [8 O
How many popups get served to the visitor?
0 A M" }& c$ V' @1 zThe number of popups served varies depending on the PPV network. Some pop more frequently+ a" V) S8 P7 ~' Z7 p- T3 S- {
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by0 K% o: e# x2 c2 ]
serving this kind of advertising, so they have to toe the line between keeping their software
) Y' K4 z0 x8 M, H: Edownloaded and still making a profit.
/ S8 A2 f) p- G# F5 L6 g) {2 zIsn't this type of software bad? Why would anyone keep it on their computer?
2 v7 _# {+ c# I! G! ANo, this type of software doesn't harm the user's computer.( b6 `; j& B$ p3 Q
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,5 H4 r2 U5 X* L- v8 I& W
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
6 J6 o/ q9 `8 `0 ~& _that they can continue to have access to the incentive.
* k8 g. F) Q& ?: Y, X9 m6 K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
, n" W, b( [7 U# f* R2 {" t5 _How to Get Accepted into a CPA Network
- a. K9 A% }3 @9 F' {+ |In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
% O3 q8 x9 p( t$ M" z4 hto start looking for networks is Offervault which lists offers and lets you compare payouts across3 Q0 Y0 B9 a* H1 I
different networks.
$ O" Q4 k) c1 \8 NOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
8 @8 \. U/ S) s R( H2 capplication and be as specific as possible about your promotion methods. Usually some time after; _* b, E+ s; N# I8 Q
receiving your application, the company will call to interview you. The phone interview is a critical
, M4 _$ q: V6 c. u9 Opart of the application process, and most networks will deny your application outright if they can't get
, j4 ~* @( k. m5 u% fyou on the phone.. m' k0 Y7 n% L7 S* r
Often, the person who does your phone interview will actually become your affiliate manager after& y7 w( l8 d) R3 R2 B
you get accepted, so it's a good time to put your best food forward.
8 B" S& L" n/ i- x; e' X1 }2 CYou might not relish at the idea of someone grilling you about your internet marketing methods over
) {* Z1 b" u) a. K$ x5 \the phone, but trust me, this part is critical. Have answers in mind for the questions:" `+ b9 Z7 q+ H0 w
What methods do you use to market offers?
3 b2 J7 O" s! LDo you already have a website you will be using?
- [& r% l& D3 HHow much is your advertising budget?
" @* V* O/ V" d: L( b, f' C. |8 u2 |What other networks are you a member of?
) {4 N; R% W, ?% y7 k/ y) I SWho are your affiliate managers at these networks?. K o6 s* B$ S2 }7 T- q
Do you use social media (Facebook, twitter, etc.) to market offers?
/ w% R* {+ L* O4 PHow much traffic can you drive?
3 ?3 q0 [4 F/ ^: dDo you have a personal recommendation from anyone who is already a member?8 o0 C4 `4 E4 X8 c3 R1 y/ {
Once you provide satisfactory answers to these questions, the network will approve or deny your; z- N( O8 D! H2 N# e7 ]7 ]
application. If you get denied, just keep applying or call someone on the phone and try again. Be& N$ u3 ^1 J Z4 J1 E
persistent. Also, getting a personal recommendation from someone who is already an active affiliate- G: Z. @6 C/ b8 |! @9 ~
for the network can be helpful.
* H1 m+ t6 u2 N, ETo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
9 }( L% U2 {; F+ s# K3 XSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network" u+ o+ T6 i; [, B! R/ v$ V0 T- z
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know' _, W! ~- e- N ~5 D9 h2 c
people can open a lot of doors as far as networks are concerned.
4 A3 F0 X4 C" j: w9 I( X! [; }0 S- LAfter You Join a CPA Network4 j. f% p _ l H
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager' O+ p- o7 J, I+ \: h+ o8 a
and make an attempt to get to know them a little bit.3 `$ m k7 i* }- n* N, K9 M8 N
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
' V9 }' Q9 t' [weight in gold. Start feeling them out from the start and try to get to know them. Once you get
9 ]9 }0 p; R) h7 P/ q5 }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
8 m n1 n* K/ S6 mlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
8 O o0 c5 M# B) o/ Dbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
* Y# C! o+ t- c" o9 remail.+ U4 p) {' ]& O% R( X- @
For more helpful info about dealing with affiliate managers, check out:
5 v0 ` P! G% J* {5 qhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/' D* e" o: l. S' y5 Y. S# \* j; s T
http://www.mrgreen.am/affiliate- ... iate-managers-want/
: v& N/ y; K& g6 O© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5- \8 O" x/ ?" i. u! ?
Set Up Web Hosting
: V. t- A* Z$ ~" Z. b# zGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said& _# d' A7 ?6 c2 Z
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
4 S& `% S% W. K+ Whost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with" t7 P' G- g1 k1 p( B g
whoever else is on the same server as you.1 w e" ?) t3 g0 b% B
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
' z1 f% D& X* \. jenough that the visitor can't close the window before your pop up is even shown. You have about 3% r# |; E. Z( M8 T" j. Q+ d9 a
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
q+ {5 ~% W. G- A5 JTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a# k' J4 C: m7 I) M4 k, o. s
house full of roommates (hosting customers).2 j& p! E& O" R6 k3 s; w6 x
In shared hosting, this is like having roommates where everyone has no specific designated area inside7 ^1 N0 Q: ^' z; W' \* \5 E4 W
the fridge where they are supposed to put their food. Everyone just jams their food in however it will& q7 B3 z; B4 ~4 B
fit.. P# \) h/ v3 s6 T$ b( l
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
! v# t8 i" h8 u1 L+ y8 c* Kthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
6 ^9 S; V+ A' [their food. Everyone else's food in the house has less space to take advantage of.; E" M2 Y7 {9 k$ x
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
2 Z" v& p4 ~: }3 f; p' hany type of hosting this is a bad thing, and especially while running PPV traffic.
! b" Z* u5 N- K' u# ?; `In the case of a virtual private server (VPS), everyone in the house has their own designated space
+ W R b! |' L! yinside the fridge to put their food, and other roommates can't come into that space. The server is! o9 \2 C# c( h! o$ P! F
partitioned, so that each customer can only use a specific amount of resources at any given time.! g( Q5 y* Z1 R6 N h& V
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
& a! K1 y( _ e' V0 vbelong to you and no one else can use up those resources. This makes it possible to serve much more
7 Y; X( h+ p+ c% Jtraffic, faster.: J. x+ Q! u( ]& ?: K7 u- h1 P) m$ F1 J
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.) a6 @+ z; ?. A& Q d
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
# c2 ^( r `* `here:
6 z3 O# F5 r+ E% Ohttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
0 p7 x) q4 q+ Y( G1 q5 ZVPS&highlight=hosting" Q1 ?- x2 `- c, I0 K
Dedicated-Hosting-vs Shared-Hosting
: a; C* G7 E/ `! [http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
$ x& c; f7 {9 c+ n8 e$ P* {Hosting...Your-thoughts) S2 j6 B6 W, g3 w4 `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
' Y0 J' R ]) Q9 |& V1 hHosting Providers for PPV3 s$ J# Z1 F- d$ [
Beyond Hosting
/ t$ a t; I# X* f$ m% c' @5 R; khttp://beyondhosting.net/$ W; c& _% T( K% g
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
& s: i4 ^$ U9 u1 m# @: X4 d8 breceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when) e1 P$ C) }! N# d. X6 ?; [3 o7 n
direct linking with PPV. Also, these guys provide great support.
7 E! i$ b* x% i8 ~Prosper202 Optimized Hosting$ t: J) R; T+ o, T
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/% y8 L9 u; g2 E$ \
CPVLab Optimized Hosting. ^- R) @, h+ Z1 G: Q# C% {
http://beyondhosting.net/CPVLab-Hosting/+ k x# d F$ |, h/ T7 V& F! }
Domain Names for PPV( u' M- ^! `% j; ]7 w' S
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
, k, o) Y( t! G- zwhere you're going to host your tracking software and your landing pages if you decide to make them.* g! U0 j5 D; V$ ]. R }
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
0 T0 x U6 \ r7 Ybland one is fine to start with, to host both your landing pages and tracking software. The .com,$ r% K7 `1 U4 m# n
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a+ n' v9 T: F0 _7 w8 M
term or build a whole website.& T5 [+ K5 z% `. Q
After you buy hosting, a domain and get those all attached to each other, the next step is to install
. K# |# W/ f6 Y$ @# j) Jtracking software on your domain. This is really important, because it is necessary to track your
7 w: X. D. A1 ]1 P1 Gconversions down to keyword level so that you can optimize your campaigns. Without proper
# Q( A- U( x# etracking, it is impossible to know what is working and what isn't.
[$ U5 j- m l5 O2 ^To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software& U+ U/ J0 X y* n6 L9 a
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.- ]- b' F& n( e! Y) n- e3 |
Prosper202
5 ]$ a0 v& j8 |2 n- ihttp://prosper.tracking202.com/apps/
; V" E1 K2 b# w' c* aCPV Lab
7 z* b4 L; T6 v2 Zhttp://cpvlab.com/7 D/ S5 _0 V- A1 w; m5 K
CPVLab Help Videos
- n9 t/ _2 @/ s2 G! n0 Rhttp://ppvlab.com/oweiw/oiurw/vdm.htm
" y/ O1 I! Z% R5 K6 W' tAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an/ \! B* ?/ B4 P5 S
industry standard.: |1 R# G7 Q3 z7 t, Q: [5 m/ C! Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 70 \! }) Z7 [- f8 M
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
7 s6 p) f& {9 T1 N! ?good support if you have problems with your installation.
9 B5 }. n% r5 D( \) \; {0 l- jTracking 202
6 m6 v ?6 ^, p- x' `) hTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
8 O6 P0 C# U! P5 C( [# v- Zcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user7 C* j& W; M' P6 o* C
area.7 g1 ~6 H% O1 X; S0 I& r
If you choose this option, keep in mind that your tracking software, one of the most important parts of
+ A9 O, ]! I3 p! r: N* Qyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202/ N6 |* _& C4 k( _* t
interface, and their hosting.
" R2 i. N* `, D6 t; X) N# D+ @5 ?Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
2 M- M/ U% N! [& Rand targets which you are bidding on. Leaving this up to chance in order to save money could; P, w0 k( p4 v/ R
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
* P0 Z4 ^" s. _" Zwere using.
/ X4 R3 E0 Q5 V* s, W2 @9 t2 A, vChoose An Offer0 z. K0 p5 T3 g2 A# Y9 s
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.' L9 w# d' [+ o* j
Lesson on Offer Selection! Y* r- c) u/ y ]& m5 j+ L# d
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
' F T7 V$ |+ u. ^7 Q# ?In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
- }$ `( ~+ I. Q E5 }" w/ GTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
) p# l P3 e2 L5 `- A: U+ B1 h7 @LeadImpact as the traffic source.
$ q4 R" V. e; S* U5 U8 g xNow the best way to learn how to put all of this together is to just get started. For some variation in
! M7 w, \- ]6 a' L- zthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked( O l7 x7 s- p9 r5 W5 {
campaign.
L( v! _4 M7 E4 R( @! j* HWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first; y! z% |7 x8 j2 p5 S9 w/ i
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says8 k# ?' f: g- X& S
that all traffic is accepted.
! x$ |, X2 @! GFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
9 z" M8 A" @# R" H! z5 Z* \& ]This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
/ B$ A% S9 e8 o7 |5 Pget creatives like banners or images specifically for the offer.
* {' k* r6 L" e0 J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8' r G2 ~% w4 S( z3 Z
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can) w& D) j) T h1 N; D+ [3 ?5 z
track my keywords. Without doing this, it isn't possible to see what's converting./ _ l; ]$ a( [5 n2 Z7 E9 |$ Z
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:0 a/ I+ U7 E+ a2 {/ V3 n! L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9- g: s# D2 e# d! Z; R* o3 m, U
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the# t! P& ]7 \6 \1 [4 [8 p
bottom of the page:! Y, ?% D) h Q: V5 z6 c0 a& O
Next, I have to cut and paste this pixel into my offer at Ads4Dough.1 }" z, X7 j$ H2 I- S. L5 T
Click on the offer → pixels → Add a new pixel and this comes up:- t" a4 D$ S, O, n& |+ z% {
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
2 n4 g N. c- p m: J9 ifrom your software into the box that says 'Enter URL of image to load'., l. T- S6 O) v( p0 k# n$ h! K& M
Once you do this, it should look like this:; q/ D+ |. x. A# D& c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10; L# u" a. R) T# q3 ^2 Z: B5 K) h
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:! ]. \% q! m U' q3 F( P( Q, p0 F
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
) E6 u p* H, o0 T( x7 r' oProsper or CPVLab. V. }7 L3 s3 T' a
* t- I. \7 {& i' C
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发表于 2012-12-27 18:47:17
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