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PPV GUIDE [PPV新手入门][28页]
0 k4 `. W; v# A/ s( t- S! \& v详细的请下载电子书！" g7 S# h8 K9 K# Z) ?
/ i6 j- r" T5 t3 h; z' Q4 e
5 V& Y1 {( T" j
Newbie Guide& i$ R9 |8 [9 G& N
PPVPlaybook.com8 w+ [" }: U9 f% W" v) ^
Tracy Shaffer6 R' d; {& L* m% K1 a. |
David Ford
5 `. v7 g- u& L/ s0 r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
5 W% |- w7 x8 _7 @% `Getting Your Mind Right to Start Affiliate Marketing
$ M$ R1 G, z* P2 mThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
- o; { j- ^, @ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where" ?4 P9 E5 `$ E% z& M: z! i
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
}0 @5 ?6 `8 {5 s5 Qwith any success, these claims are laughable and far from the truth.0 }# R' h) o, c: S
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
5 i2 z4 D+ V9 ^8 Pflow management. The main benefits are the low barrier to entry compared to other businesses, and: i( l. q7 [* O) T: e, y8 O" H4 }
the ability for a marketer to be a one person shop and make an incredible amount of money with low
3 }( d/ {" N3 t j* x3 g( H. Z5 P& `overhead.
' _4 o z/ @$ u! }. uThe winners in this business are the ones with persistence when nothing works, who know there's8 x" X6 b+ Z( v' T2 k" b7 F
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.. ?& {5 J! ~0 G d4 J% K
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
; |9 e0 _& C7 a! p! @5 ~9 n/ h, a9 Cstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.7 R0 @; B+ W. X' t7 [
Most of these things happen suddenly and without warning, and they all contribute to the amazing
3 g8 e$ n. k# | A) X- x. e; Mlearning experience available to anyone with a few hundred bucks and the ability to open an
5 p& t- g5 r# w0 [. Uadvertising account.
9 q) I+ T" o8 Y7 H' m8 \' EYour competitors are willing to work at this around the clock. This isn't a push button, instant business
2 {5 V3 ^8 T+ f1 L0 z7 Lwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet9 f9 W: f b* E$ G }/ S
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
# b" }8 j' Z' v% `" ^6 |" ~6 v) ftrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
, Q% V0 J$ K4 f: }* l a1 GWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you$ m7 p L. z k* m
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
. H5 m$ Q( t3 {started building.* t L" |* D4 R8 J' X, x
Things you need to get started:& ?! T) r+ @/ Q6 x
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)& P4 U' P" ]3 Q6 |3 f% N
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
; p$ R8 t. ]& l( D3 r5 ^9 |* H3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)! E" m+ Y. ~( ^2 P( Z! y
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)1 v+ i* p" v' A- l! {' @9 [
This guide describes from start to finish, how to get started in affiliate marketing by running traffic: N5 ?1 L0 y4 r* v
with PPV." h9 y- h5 e# c1 {6 e n, j
Basic Getting Started Definitions, u M( \. z! L
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
7 ` I c$ N, @$ I; L: |affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
' R! s7 j" v% p, g3 H$ ~. J/ I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
" a1 n6 c( I8 i: ctypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
0 C( x' h m9 a8 T; z, SCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
! p7 s' E' s- m' W5 f+ vreceives a commission on that product. An example would be the Amazon.com Associates program,) K2 ^. E; j7 m) {/ t' `* h( W
Comission Junction or Clickbank.- ]$ K0 W' |2 F; V4 k6 Y9 S
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
! B* Y7 }: I" _$ w% Ean action like filling out a form, submitting their email address, signing up for a service or sometimes2 B {" |9 t' E- o
buying a product. An example would be Ads4Dough or Neverblue.3 Q- ^3 {6 s* ]5 Y
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
, F9 r: ?+ w3 w; z2 C, p) Qaccount, getting the affiliate approved for offers, bumping payouts and just about everything else x1 s" C, o7 C6 T* O
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
7 O3 c2 B! r( M; ]! rright from the start can really help you.
+ P; _' n8 L0 {5 dPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served* b$ A2 Z" {. n+ f7 W! p7 S$ g
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per5 ~1 x n7 Z1 ]8 Q; j( L. j3 k
view, starting anywhere from .01 or .015.
: t% o6 k7 f) OIn order to use this type of internet traffic, the affiliate can sign up with a number of different
& E7 v( k- B0 y r4 c6 e5 u/ Ecompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,( p3 f% ?/ ~$ ~4 i+ g& D0 Z7 [+ z
MediaTraffic, and AdOn Network.
1 ]" Z; i$ A8 M( ^. H3 B3 d: _Don't popups get blocked by pop blocker software?
. a z" l5 f. B8 n( V$ U1 \# N6 }No. Popups are served in a new browser window as if the visitor had opened the new window
# G, f7 j) m" e$ ]/ s; N* o2 W4 i: m0 \themselves.. f+ s- a- R! d6 _; M2 N) \% u/ J
How many popups get served to the visitor?/ I. X. p9 V$ l7 d# E
The number of popups served varies depending on the PPV network. Some pop more frequently# x4 o6 f# e0 S3 ^. o7 m
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
' w) N( {' G; ^: s2 zserving this kind of advertising, so they have to toe the line between keeping their software( R% e% F, z5 B4 D, d7 H6 t& Q
downloaded and still making a profit.
2 w$ Q, c5 C) i7 cIsn't this type of software bad? Why would anyone keep it on their computer?
1 C# [% s4 Z# {3 g/ X5 |/ jNo, this type of software doesn't harm the user's computer.
4 H9 V- Y* |9 y" NCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,# F" Y' B: R3 ^4 t
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
# O2 D2 z+ Z5 c4 j7 z0 Mthat they can continue to have access to the incentive.
_6 [& z7 M/ a f* `' Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3, r2 _! R9 S0 Y
How to Get Accepted into a CPA Network
6 z T( }5 R2 OIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place! D, s2 |% m/ u8 d# C
to start looking for networks is Offervault which lists offers and lets you compare payouts across5 F& @. j. @( h9 [# n9 R* L
different networks.
# c- o- J2 N8 o" ]- ]+ POnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)' u2 N5 h& n5 p) t& G7 m4 \# G
application and be as specific as possible about your promotion methods. Usually some time after
) `" p) |5 \8 s; u8 R" ?receiving your application, the company will call to interview you. The phone interview is a critical
: a7 F% e4 z8 M# y/ jpart of the application process, and most networks will deny your application outright if they can't get) z3 U' }- }, z' n
you on the phone.2 d8 z8 g9 W, q8 g& Y/ S& y
Often, the person who does your phone interview will actually become your affiliate manager after
$ I& M7 ]- n4 d8 R; P" \you get accepted, so it's a good time to put your best food forward.# v0 U: L# G5 Q6 r, A4 I/ J
You might not relish at the idea of someone grilling you about your internet marketing methods over0 I+ P% f8 V! P: h V
the phone, but trust me, this part is critical. Have answers in mind for the questions:+ Y% `( [3 v) A* L
What methods do you use to market offers?" y0 d" t, p$ I3 Z, T8 C; Q
Do you already have a website you will be using?: H) I" }, V# h) V5 Z4 H7 a" P& C
How much is your advertising budget?
' Q0 ?. @8 J+ i/ [What other networks are you a member of?
" c/ X/ Q/ u, a/ U' i/ s7 EWho are your affiliate managers at these networks?9 J$ M( _, E3 T0 Y
Do you use social media (Facebook, twitter, etc.) to market offers?6 a& o/ @0 b, c* Z; W! ^' ^; k$ M
How much traffic can you drive?# D% N+ Z$ W; A+ ]' @
Do you have a personal recommendation from anyone who is already a member?5 Z- Z1 z) M2 D# _
Once you provide satisfactory answers to these questions, the network will approve or deny your
) T2 b$ |' J1 Z8 Mapplication. If you get denied, just keep applying or call someone on the phone and try again. Be/ Y* [; a. @5 i+ T
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
3 z% Q* h ?. l& R2 g! i3 pfor the network can be helpful." z C1 ~3 h$ S& @
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate6 @+ K/ e2 D# y* h3 Z! S
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
% l2 Q5 P7 B7 S7 Y/ T" U7 Powners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know9 Y' \8 {/ Y7 P
people can open a lot of doors as far as networks are concerned.
- B. w5 L0 c. Y4 BAfter You Join a CPA Network
: K& a9 `0 i3 q8 GOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
. N4 ?1 g. @& u- R# l; N/ Eand make an attempt to get to know them a little bit.
- t7 p' L! Q3 ^& B/ lFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their" e. i5 H- X0 o4 s" ^! }2 i
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
3 x: ^9 Z2 |: a0 x$ h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4( {- v4 t" a- h. K
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
) s2 \, T! o C8 _6 X% I. Abumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus9 [ J( j/ a) t* x& k
email.. Z3 G! `. ` C# R7 ?; |
For more helpful info about dealing with affiliate managers, check out:
0 H8 O0 O' p! ahttp://ppvplaybook.com/blog/musi ... -affiliate-manager/% H r, _. y6 ]8 z
http://www.mrgreen.am/affiliate- ... iate-managers-want/
& e- w! M% a) x1 N; w J4 r: ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
% c/ c' S% [- M. o! m- O: vSet Up Web Hosting
: M9 w; [2 ^" ?/ ?9 u$ i3 gGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
2 S6 r( S4 @3 p7 Qabout internet hosting. In general, you get what you pay for with hosting. When you use a shared( d" g7 U2 I( N3 C8 ^& k: S, w
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
9 l5 b& P% W# c. Iwhoever else is on the same server as you.
/ U- x6 Q( Z d' m3 p: [Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
8 [8 L( B2 q) \$ s+ L9 h# ]; qenough that the visitor can't close the window before your pop up is even shown. You have about 3: K9 p1 p# |' A% C0 ^5 S/ p5 T C& U
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
# q5 ?" S. q- h2 _6 x3 }9 n2 [$ t% BTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
7 L: N! n! S% U8 R/ C. W! p& J3 ^' ohouse full of roommates (hosting customers).
3 e# Y0 o8 f, ]; C& k6 n5 W. a4 LIn shared hosting, this is like having roommates where everyone has no specific designated area inside
. I. F, F. `4 s, Gthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
4 q+ y! `* \) X# t# a3 nfit.
5 H0 \8 R0 T) t, ySay your roommate brings home a large turkey. They will then take up more of the refrigerator than
) j) D$ z$ r* I$ [) R7 V* l6 k+ k* |) {the rest of the roommates, by virtue of simply needing more space and resources to accommodate3 H, X9 P( {8 D3 D) W$ o* b2 E w7 i
their food. Everyone else's food in the house has less space to take advantage of.
2 }. [: T( ^5 J) G3 m9 m8 {If you have less server resources to take advantage of, your ability to serve popups will slow down. For5 `# _* E- [7 D- a& A$ }3 ]8 Q z R
any type of hosting this is a bad thing, and especially while running PPV traffic.; Z7 S; {) o6 Z) K8 w$ F
In the case of a virtual private server (VPS), everyone in the house has their own designated space7 p6 e1 q" T6 p. L- c; Y
inside the fridge to put their food, and other roommates can't come into that space. The server is
% I$ o$ J+ ?7 f* e y+ h) x/ u$ tpartitioned, so that each customer can only use a specific amount of resources at any given time.% j$ R3 n4 r$ G
A dedicated server would be like having the whole fridge to yourself. All of the server's resources7 {6 V" x/ h1 Q5 g3 _7 C7 p
belong to you and no one else can use up those resources. This makes it possible to serve much more$ h- ]% y3 x+ v
traffic, faster.# m3 @: q# b1 \3 Y) k
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
* O' _. y# t, B8 F/ h/ w. \8 xAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
d& i, Q; M# Z+ f" {here:4 e+ d9 \8 Y1 f" D; M4 E9 n) ]
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
0 [! H. B8 x; JVPS&highlight=hosting
9 P9 v* u; V1 y4 D# }/ cDedicated-Hosting-vs Shared-Hosting
. Q" x4 f" B6 j2 Mhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-- Q; F# s; g+ U$ j: _; l
Hosting...Your-thoughts' w; J1 j, D+ \/ ]% n! G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
2 h1 F) S, Z% E. _& Y# X5 NHosting Providers for PPV
4 R- M. T7 U0 [0 v& qBeyond Hosting
+ E& G7 T5 X0 z/ _5 Q* t( Vhttp://beyondhosting.net/ ~' A: l+ T; z% }
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
- E. J% t; }- ~% Y0 qreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
8 U! r) S! `; J- g; w0 vdirect linking with PPV. Also, these guys provide great support.( q& A4 e) s! F+ n
Prosper202 Optimized Hosting# B1 `9 s( e2 Y/ h$ g( {. r
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/8 v7 W' {# W* M1 g& P, y
CPVLab Optimized Hosting
# c3 v7 z9 l7 G3 K% P4 lhttp://beyondhosting.net/CPVLab-Hosting/( S9 d! C$ U; c
Domain Names for PPV; x3 k3 R9 |# t" C8 u+ [
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is: A0 z k+ N' Z, G- x9 e+ y
where you're going to host your tracking software and your landing pages if you decide to make them.
" c1 C9 j# y# E3 jOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
3 k$ S& X) ~' E. t: ^bland one is fine to start with, to host both your landing pages and tracking software. The .com,0 N* d1 s7 Y7 \, Z
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a% B% e& v: K% C5 _4 i' C. f8 I
term or build a whole website.* H& [* ~* m7 E/ X2 V( ^) p
After you buy hosting, a domain and get those all attached to each other, the next step is to install
1 z/ w& I& N1 @tracking software on your domain. This is really important, because it is necessary to track your
7 K+ D% C4 p/ |- h, [9 s- t0 econversions down to keyword level so that you can optimize your campaigns. Without proper3 J, y; S) `) l
tracking, it is impossible to know what is working and what isn't.0 [( y. H$ e$ A
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
8 i2 H' i5 s2 |* t% Nis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.( U2 a2 }# A1 B) E: `; U
Prosper202
% }# F! x$ {8 S$ E+ N: ~# chttp://prosper.tracking202.com/apps/. q3 z: U& x { q
CPV Lab
- }# o/ j. L5 w# J' i' jhttp://cpvlab.com/
1 V/ S& O% G, `8 g" I+ MCPVLab Help Videos& g, O5 A v8 p; A6 [+ k5 N7 K* d9 L
http://ppvlab.com/oweiw/oiurw/vdm.htm
& u- k0 u6 ]4 r; H. w, OAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an8 M+ q0 l3 v. Q7 i+ P6 n1 _
industry standard.
& E) o4 y" b# N/ i& |% ]0 H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7& c2 f# j8 A9 j) `: x/ X2 ~
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
0 Z9 g: D, K+ R4 u6 mgood support if you have problems with your installation.
3 |& D5 Z% x; |% l; Q5 [& C! l" _Tracking 202% g: h8 X. S a. d; |2 Q3 B- s
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
; g& t0 p# m* l) |$ J4 Ycampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
, B8 U$ Z( k1 f0 v3 h5 ?! Narea.7 v7 q3 A4 h3 C4 U# I: V1 ^( t
If you choose this option, keep in mind that your tracking software, one of the most important parts of$ Z. v5 O' R" J8 K* F! r
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202+ y% d; u, P$ t. l
interface, and their hosting.
, v& g$ d& C2 _7 zAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
6 X3 V# {; v3 H- }7 jand targets which you are bidding on. Leaving this up to chance in order to save money could& D5 I! @1 |7 p5 {/ {' C0 K$ z( j
potentially leave you open to huge risk if someone else caught on to what offer and keywords you4 F1 h' f* A( F7 |- X, i5 b
were using.
5 V: G( S& _# M6 m5 Q: dChoose An Offer
3 J: `/ _, J1 _7 l e0 kNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
0 H6 ^- F! G8 VLesson on Offer Selection' |- g8 Z/ I+ x
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
# F B V% ~& Q+ H( |8 M3 I' a- `" qIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
$ L5 B: a* |6 V+ XTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
+ N: c+ l/ h" W/ |& n7 m) ?, oLeadImpact as the traffic source.
4 U; @) ^! B8 p9 uNow the best way to learn how to put all of this together is to just get started. For some variation in
. U% k& o; y6 T% v1 _. B- Zthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked( U* n5 l4 d2 w# C. X
campaign.
" o3 `4 R4 R) M& F% D' Y. |When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first, G2 ? e+ f" e: C/ K. C) @& z; }
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says- b% ~5 W8 X% L
that all traffic is accepted.
2 _$ E. ~! h+ G1 F! U5 [1 @2 CFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
# q+ u d5 Q( j7 {# vThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can. v7 y/ L) n0 U1 L
get creatives like banners or images specifically for the offer.
0 |% [/ p! K u% }( g% E9 D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8* V" `% D* g8 X+ N$ o: p( Y
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
1 H5 F. W+ U0 H6 I5 w' Ftrack my keywords. Without doing this, it isn't possible to see what's converting./ G4 f- Q$ b+ f1 Y2 i
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:* i: X! k) o3 W1 T e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
- ?6 S& Z9 v( \! j' zIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
& m( J! H h) bbottom of the page:
& d! M" I( k9 Z1 W& P& K5 l! ?Next, I have to cut and paste this pixel into my offer at Ads4Dough.: a) b r/ h% C& c
Click on the offer → pixels → Add a new pixel and this comes up:$ d1 D2 f$ P3 [8 i. W6 U
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
* Y% F8 W1 T7 a1 Dfrom your software into the box that says 'Enter URL of image to load'.( }& o7 f* M! I/ W3 F0 h& v- l
Once you do this, it should look like this:) a' Z% H- _. B# I! C* M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10( C* s* c% p8 j+ u# a; }
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
- _7 w }2 w6 a0 I% ANow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either+ p/ x8 C) P: \$ \# k
Prosper or CPVLab.$ [& m4 Y1 \. w/ m3 ~! p& i
2 u2 v2 u m( n+ [2 m7 X+ i |
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发表于 2012-12-27 18:47:17
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