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PPV GUIDE [PPV新手入门][28页]! Z# |) O7 _( c' U
详细的请下载电子书！
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- n! _ |; _) m3 P/ C6 m
- h, S7 T- s- x) c, X( jNewbie Guide
7 D$ f7 z' G O/ E i* mPPVPlaybook.com' V2 A5 ^( T# S2 z# x
Tracy Shaffer% `. H1 }; ^% J+ o3 ?- z
David Ford+ u! w- t) H: i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
% Q( q6 W/ u. x6 V- c! a- xGetting Your Mind Right to Start Affiliate Marketing
$ d$ p' I$ S/ B% r" UThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an7 w1 `1 \- u8 Q$ p0 X3 u
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
5 N6 V+ } O$ F5 b/ y. b6 zyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing9 x+ X5 t' d0 L" o" Z( ~' `: c7 G. K
with any success, these claims are laughable and far from the truth.
: L, A2 N* s7 o% T) x" Y! N% eAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash9 d' R% |: b( K& h9 a/ b9 a
flow management. The main benefits are the low barrier to entry compared to other businesses, and
6 @1 G' ^8 W; S% R" O& z* e# [9 X0 qthe ability for a marketer to be a one person shop and make an incredible amount of money with low, Z3 }/ g6 R" }& q: o. O! G
overhead." @5 z; {( D8 b$ |3 R- D1 ] P
The winners in this business are the ones with persistence when nothing works, who know there's7 \1 O; w1 ?5 U6 B* S0 Y o
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
! I6 ~' @$ Y+ F" I4 K9 E- iThe cold hard reality is this: virtually everything in the space is changeable, what worked today can$ R4 C/ E1 P2 d) i3 d
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
$ A5 O% t9 S: ^, n/ q; e! FMost of these things happen suddenly and without warning, and they all contribute to the amazing
' j* J; V" c4 e7 slearning experience available to anyone with a few hundred bucks and the ability to open an
! G2 `% y" O8 a* v5 m$ sadvertising account.
; J5 Q: T! V& xYour competitors are willing to work at this around the clock. This isn't a push button, instant business/ b7 \; a$ i4 O
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
- U7 d& D- P: i) u) Z+ W dmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,2 A ~( ]* o8 J* k$ K
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.8 a$ p1 o' }2 n$ x5 Z
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
) \ h3 x8 `/ w7 C+ \started building PPV campaigns right away from start to finish. With that said, time to jump in and get2 I! L+ s8 b9 O! ~9 K& z
started building.
7 X7 N% F# r. j7 Y% ZThings you need to get started:
6 w! @$ l. Q7 R( x4 n, {' L1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
9 D# X8 a! x/ h1 `- a2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
: c! E- w/ q( ^, D3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
# t0 b. T: f2 [" h4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
8 ~4 ^* b+ G# f H T* dThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
/ C) R( Q. g+ v8 B4 E; C& Xwith PPV.1 |0 P# L3 B( |2 K8 f
Basic Getting Started Definitions
5 }0 \" ~; n9 v CAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
) T- R3 V$ c0 e+ Naffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main1 m' m8 R1 i6 M$ }' P6 Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 21 b# b1 d" l1 c, }% Y
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
% L% y/ b/ ~/ K7 TCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
+ I5 X/ h. r+ [. f0 ?4 Rreceives a commission on that product. An example would be the Amazon.com Associates program,5 o6 J' o" _7 h h3 a. |" X& I
Comission Junction or Clickbank.. W, W$ b0 Z- c
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
' B5 S( c% E7 [' x; h9 n2 Qan action like filling out a form, submitting their email address, signing up for a service or sometimes
8 B8 ?$ o8 y3 A) \/ J D4 pbuying a product. An example would be Ads4Dough or Neverblue.3 H- T3 l. @" x- s% z
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's) X c' a: y! n9 C! D
account, getting the affiliate approved for offers, bumping payouts and just about everything else
0 ?" P5 F, @2 R2 m% H& orelated to an affiliate's account at the network. Having a good relationship with your affiliate manager( I7 r! h* g5 V% O
right from the start can really help you.
6 \6 u' D3 u4 e. V1 W+ QPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
6 q& ]! c# \: x' A* a3 xin pop-up form through downloadable software on the visitor's computer. The advertiser pays per# ~% T* S& |! p) |, D) h$ A3 i
view, starting anywhere from .01 or .015.
4 o5 _$ a/ X) h; eIn order to use this type of internet traffic, the affiliate can sign up with a number of different" L1 L# H& p, `
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,4 i& g$ z- E* {, Z }4 k% c
MediaTraffic, and AdOn Network.% v* X8 i' `" ^- [8 z" y
Don't popups get blocked by pop blocker software?( W ], e$ \ F0 X5 F# v- f- M5 O
No. Popups are served in a new browser window as if the visitor had opened the new window% J' d4 _" t7 P( ?/ }6 m
themselves.
# V Q P" F5 d( a4 o YHow many popups get served to the visitor?* U1 u# A( {2 F) T+ q1 `+ I
The number of popups served varies depending on the PPV network. Some pop more frequently
7 d/ }" U; \1 ^0 X" a(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
5 O. S4 F0 D& D/ F, R4 xserving this kind of advertising, so they have to toe the line between keeping their software
2 v# w8 Z: f) V3 `9 @downloaded and still making a profit.
" T* M1 ]" E6 l1 fIsn't this type of software bad? Why would anyone keep it on their computer?, h/ m4 Y9 e5 r+ M' C2 B
No, this type of software doesn't harm the user's computer.0 K, M* F5 G6 J o, M; f3 s
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
5 o k6 f4 Y- w% C2 ~toolbars or videos to place the software on their computer. The visitor keeps the software in place so D/ T& n# |4 W9 v1 i+ c
that they can continue to have access to the incentive.
, h+ U. Q" m' f6 K& _4 g1 R, @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 34 [6 X0 R m" c/ `2 A. ?2 w8 E' o
How to Get Accepted into a CPA Network* `4 T) @$ V/ s2 H+ N0 D- P0 Z' o
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
6 {4 o n3 t' d( {0 G+ _to start looking for networks is Offervault which lists offers and lets you compare payouts across
6 O/ d9 W0 K5 |( H6 x; V# k: Mdifferent networks.* o( r& Q* b% `$ N3 ^
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
6 Q, v: l$ F2 O( L/ C0 p, U8 c5 L8 z1 rapplication and be as specific as possible about your promotion methods. Usually some time after
) y1 R- H7 q6 j( F3 P. | Xreceiving your application, the company will call to interview you. The phone interview is a critical4 ]- k. v4 S+ x, T$ ^5 X
part of the application process, and most networks will deny your application outright if they can't get
0 Z; u* y- B1 l! r! gyou on the phone.9 E; j# @# o) R
Often, the person who does your phone interview will actually become your affiliate manager after7 A& q. Z6 u) w& q8 G9 O; J( ~! X
you get accepted, so it's a good time to put your best food forward.% ]8 X* B0 S U, g6 R9 i
You might not relish at the idea of someone grilling you about your internet marketing methods over
w% \7 q( R; |. B5 Z8 Ethe phone, but trust me, this part is critical. Have answers in mind for the questions:9 @; I( c6 [& C& m& x% l1 }
What methods do you use to market offers?
6 H: X4 T, i. p$ R; B! JDo you already have a website you will be using?
2 ^4 z- j3 G$ U, U" m2 `How much is your advertising budget?; b# C$ V2 {% r) r; [1 h% Z
What other networks are you a member of?
8 G0 D' L, }7 DWho are your affiliate managers at these networks?% _' ^' r" \5 I" F
Do you use social media (Facebook, twitter, etc.) to market offers?9 r7 Q- A9 Z: r- d1 A! t$ }6 H
How much traffic can you drive?. i4 M. H) M, ^8 c1 S. r4 I$ s
Do you have a personal recommendation from anyone who is already a member?
& I+ N2 V1 S0 d- xOnce you provide satisfactory answers to these questions, the network will approve or deny your
* x# o/ T' r# O; D! E4 t! gapplication. If you get denied, just keep applying or call someone on the phone and try again. Be; R2 n) \* r* p! t% _' ]
persistent. Also, getting a personal recommendation from someone who is already an active affiliate% [ o0 ~% P% E0 @. _
for the network can be helpful.( t$ N6 y% N- |1 M
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate( b; q6 \( f/ b5 k \/ t
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network( u7 A0 B4 ~# Y# M
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
4 m: m8 i& U u3 `) r9 @, }9 epeople can open a lot of doors as far as networks are concerned.
a- T( G |& KAfter You Join a CPA Network
: i& X: T, R" u; P) \Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager$ H$ e1 Z7 q7 e, w4 Q' r+ Q
and make an attempt to get to know them a little bit.
8 B4 x: g. g1 a6 MFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their5 B4 O" j5 W, O7 l7 p2 H/ d
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
9 p- B; w: c8 v" B6 G3 I( t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 45 N4 W; b* k$ Z7 I) \
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout) w+ ^2 K3 y- m) g9 Z9 ^- d$ q
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
: R4 m4 h3 Q/ f T+ Bemail.
) m$ S+ O2 t _, G$ q2 FFor more helpful info about dealing with affiliate managers, check out: O# p; t3 v# ?5 B& l0 E
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
# Z" y0 E8 ] c0 w9 u& Q4 m: r0 shttp://www.mrgreen.am/affiliate- ... iate-managers-want/1 }0 r, z& M/ j' |) q. l3 T+ J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5 p) a. ?7 B' l
Set Up Web Hosting
0 w% G% {6 u& rGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said3 j' P/ o( m4 O0 F% S7 A' m
about internet hosting. In general, you get what you pay for with hosting. When you use a shared7 i6 m' Q) P; j4 D6 N E. ~
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
: |1 v: g/ u9 z. @whoever else is on the same server as you.$ ~/ x% U% b: k- F1 f7 v
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
: @9 T6 p2 X0 \) ]5 lenough that the visitor can't close the window before your pop up is even shown. You have about 3* |& Z' [2 s: w$ F
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
/ ~9 S& a. o& q, \& oTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a \1 _/ h' s0 B& d# g0 k
house full of roommates (hosting customers).0 r) S; A) T" L# p" d5 h) t
In shared hosting, this is like having roommates where everyone has no specific designated area inside" T' D% w& O0 h$ N) z5 g; K3 m5 r
the fridge where they are supposed to put their food. Everyone just jams their food in however it will5 E% y# p8 I6 C6 O9 U
fit.) B b V# P9 I7 ~
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
% B8 L9 j( T6 J6 v B: K7 X" g4 _' \the rest of the roommates, by virtue of simply needing more space and resources to accommodate3 p* _& b% O; S* T
their food. Everyone else's food in the house has less space to take advantage of.4 F0 R* u6 q3 a& A- K& H
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
- { [0 _* U" D* q( Many type of hosting this is a bad thing, and especially while running PPV traffic.
& c; T" h8 _+ t& ~4 ~2 ?) Q3 a% kIn the case of a virtual private server (VPS), everyone in the house has their own designated space
: v2 L! ]# E( D3 f2 u6 Jinside the fridge to put their food, and other roommates can't come into that space. The server is" n0 V% u( \1 s
partitioned, so that each customer can only use a specific amount of resources at any given time.
( Z ^! V u) L# RA dedicated server would be like having the whole fridge to yourself. All of the server's resources
; D% `" V& C5 j4 K; abelong to you and no one else can use up those resources. This makes it possible to serve much more
( F; F: ~" g- H& J2 o( ]- gtraffic, faster.
8 g4 C! q i8 T u' ]9 JAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
0 J. E- w' o! h; tAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is6 ]( b1 M# o2 p- }' g
here:
& E2 Z1 M! e" fhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-. |. y) v3 q9 L- C3 `" D" m: V' E7 f: P
VPS&highlight=hosting( A4 ], S6 K' N9 \% T5 a4 d8 Y$ M
Dedicated-Hosting-vs Shared-Hosting
`- Y5 A+ S$ s, Y5 Q- j, m. dhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-8 N( @7 x7 } W; D; r
Hosting...Your-thoughts
; \$ v9 a+ X; e0 k2 S' ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
7 Y8 i8 N0 s/ y: MHosting Providers for PPV
/ F: t, P5 q' u% _/ D4 LBeyond Hosting
8 T6 G) x: q: _+ @/ e4 P9 \http://beyondhosting.net/* v4 o/ e6 G6 q, _9 r. r$ w
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment! P# x/ c; l# M4 q! b- |( U
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when; h* }; s+ ` n+ a7 u/ D
direct linking with PPV. Also, these guys provide great support.
$ K K0 g1 F* p7 v% ~5 nProsper202 Optimized Hosting% g. N# U/ q* X: m4 d
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
" v& p3 v9 Q* bCPVLab Optimized Hosting
' e. V$ f) r ehttp://beyondhosting.net/CPVLab-Hosting/
; i9 s# B* B5 a/ gDomain Names for PPV
2 v* G( a) s1 q7 E7 bOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
( L& \1 J5 M! z5 M n' y7 iwhere you're going to host your tracking software and your landing pages if you decide to make them.: X& d# j8 n5 ?( Z
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,8 {# a/ u& |+ Q! z% m
bland one is fine to start with, to host both your landing pages and tracking software. The .com,9 Z: q) \# \( Z" l! C
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
- P( e. B6 n5 t0 D7 {term or build a whole website.
% u" I* p- F4 O" lAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
- q7 a/ H0 C& [, `7 C! ltracking software on your domain. This is really important, because it is necessary to track your& W# e8 i# L2 m
conversions down to keyword level so that you can optimize your campaigns. Without proper
0 F: W3 p! G. L7 n/ \tracking, it is impossible to know what is working and what isn't.
# y6 H( r" e# P! v8 }To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
0 O8 V0 B7 X3 d! ]& g% O1 Ris beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
- ^, P) w0 N( cProsper202
8 [1 I8 E( d7 h- ]http://prosper.tracking202.com/apps/, Y7 y) l2 R0 p/ e2 E
CPV Lab
' a- i5 I5 T7 L( chttp://cpvlab.com/" I0 D. O+ W) @. J8 L/ N8 d
CPVLab Help Videos
0 W# F8 }0 l k" F0 dhttp://ppvlab.com/oweiw/oiurw/vdm.htm7 A4 x. u, H1 R3 {% p* W( Q r
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an+ O8 U/ e9 c4 l( i2 S2 Q$ ]
industry standard. u& r( C+ ~0 s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7+ ]7 M" l( w" |
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from( h1 {& T4 v/ C
good support if you have problems with your installation.
4 u+ Y4 R1 L. m6 }9 aTracking 202
3 F1 t9 f3 e5 D. \( |# n; c: sTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
9 A8 L6 P2 |# a5 |# }7 o5 scampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
- z& s, N+ n0 S2 K( j% Farea.
/ l" V: |' m, G0 `9 vIf you choose this option, keep in mind that your tracking software, one of the most important parts of
: @ Z: R. T. a1 A7 l1 t3 C, pyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2023 x/ q; _* ~$ ?7 X& x9 s" o# I
interface, and their hosting.! `% |: A. [- |, V! p1 B! k
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords& k1 f. u0 H6 o7 I! |+ S. A z3 ~
and targets which you are bidding on. Leaving this up to chance in order to save money could
{7 d4 d3 S: z# _) S$ @; L. F ^potentially leave you open to huge risk if someone else caught on to what offer and keywords you$ ?* W/ o1 J; Y [6 J# V2 s
were using.
, E; b+ h% t* w" E( } |! O8 d2 mChoose An Offer- e' u4 d, }3 Z. X
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.2 Q+ A+ N) F: K1 J: J5 H
Lesson on Offer Selection( L" o2 ]/ e2 q8 ~
http://www.ppvplaybook.com/forum ... on-Selecting-Offers: B* }) m; s! N z5 ?
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
$ O* s z) L0 C; k1 J. h4 N! t1 `To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
# Y3 e6 b L0 i1 P& f. vLeadImpact as the traffic source.0 ^7 B! A% G2 n+ x# I$ L# e
Now the best way to learn how to put all of this together is to just get started. For some variation in
+ P, b& f; P& Y6 N7 e% A% \/ M& Wthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
3 s, d4 J* T% T9 Acampaign.
+ _: W& o) F0 TWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first2 x- t- M6 |4 _: j# w
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says) T4 i2 D U1 {8 e1 a1 J! T0 s
that all traffic is accepted.
& t+ U \: @% L6 y% GFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
+ b" D/ B' E8 _, zThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can# c v0 B8 K9 Z
get creatives like banners or images specifically for the offer.
7 Y! ~8 O9 {: Z- N4 A9 w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8' L0 Y1 a3 g+ S; L. n/ C& w
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
A& j2 M3 g* N2 ~track my keywords. Without doing this, it isn't possible to see what's converting.
) X* k7 }8 T% L1 [- MIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:* U( d& D* K1 N. {2 y/ f/ R* y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
# t1 v& \7 m, P% y$ L0 {In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the5 N( J8 C; S/ }) G" Y% O. g
bottom of the page:2 I# P# u2 W. l
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
8 a$ p& {9 y. aClick on the offer → pixels → Add a new pixel and this comes up:# v" L( c+ r/ H
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
) z$ P, p2 D! e6 I1 S; a. R) ufrom your software into the box that says 'Enter URL of image to load'.
' N, j7 W/ L' ]# g1 z$ bOnce you do this, it should look like this:" i' v. R' y. o1 e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
1 Q* G' b, z, ^' a5 EClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
1 ^% P8 s/ C% O, u* d, u+ x% gNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
! Q% w9 B |* jProsper or CPVLab.: g7 y3 i6 _) _( m$ s% P
8 ~# e, `: ]( O' K: O6 z
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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