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PPV GUIDE [PPV新手入门][28页]9 r( H+ k- t. \
详细的请下载电子书！/ k0 n& f$ I+ J0 ^! ]; x4 s
+ @7 T+ W# y8 x6 ~" N: f
. ] M2 G% v9 R: FNewbie Guide" f- o8 ?8 Y1 z7 ~! V
PPVPlaybook.com
( `- ~7 M/ g7 o. w" kTracy Shaffer' W) z0 }+ d! b' E4 m: v
David Ford
* ~1 V% I4 Z0 o. F5 D; L7 I; q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
% j; [6 w' z8 Z& cGetting Your Mind Right to Start Affiliate Marketing
5 ~* V" D! [ }) J4 F, E6 oThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an6 |3 z" k8 s1 ^3 Q0 S. h
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
6 [/ l2 h. r- u3 }1 T1 o ?you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing& W" ^: R2 l# U3 H1 o, @+ ~3 v" l
with any success, these claims are laughable and far from the truth.
* R; r3 p+ ]0 \+ s3 M1 y- e- [Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash2 y& j1 j2 r' ~% j" A" v( U
flow management. The main benefits are the low barrier to entry compared to other businesses, and5 J% \" G, h, f, E- @* S
the ability for a marketer to be a one person shop and make an incredible amount of money with low
! a- ^: r( `9 _overhead.) H* p' ~; K+ N9 C' G
The winners in this business are the ones with persistence when nothing works, who know there's
5 c! x+ F6 j: z; rplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
: D$ N7 a) z9 D8 E" mThe cold hard reality is this: virtually everything in the space is changeable, what worked today can/ c3 h. b# Y, M
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.' _2 v$ z% S$ u+ j* v: N5 U
Most of these things happen suddenly and without warning, and they all contribute to the amazing& l+ A# b+ h9 r1 h+ J4 q
learning experience available to anyone with a few hundred bucks and the ability to open an
3 @/ F; @( t) g0 Zadvertising account.
! U3 j0 Z& q6 X" `, q+ R) ZYour competitors are willing to work at this around the clock. This isn't a push button, instant business
9 h! R5 [4 h u% G* Twhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet l! j" W2 K- y& b0 L0 v
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
/ Z" B# P1 N5 X: [+ Gtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
6 ^4 O& B! I3 {With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
! Z; ?6 }4 G/ ?% a( w, Tstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get. T, O+ p( Y8 `4 |
started building.& q% o( n# Q6 ~
Things you need to get started:
8 }) q( R7 j) W. Q ^8 V2 Q$ j1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)3 _% P4 H3 K; U3 z* n" [
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
2 @# A1 i4 q7 \: B* R3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
4 @* C' m/ a' J" D4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)# B0 y6 e0 w/ ^! G/ w/ t
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
6 j1 s- w- W) j" Y7 D# M# j& Jwith PPV.
% @- ?, z7 o& ^Basic Getting Started Definitions
9 v& p7 @9 m% U1 P5 H7 z) M4 K) {Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
1 b7 f3 d0 }5 ?4 v4 u: baffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
; _; e# ?7 ^! k8 z* ]: w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
8 `' W7 i* d; u! Ytypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
2 j) m y. f9 F# A" ^Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate* I6 M. r( z# Y2 R% t# M
receives a commission on that product. An example would be the Amazon.com Associates program,
2 f7 v9 M/ s- S8 ?Comission Junction or Clickbank.
$ H: s! p9 u# [$ b" d! V3 ?: PCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes6 h8 }' Z% Z. V7 ^7 x2 I7 ~
an action like filling out a form, submitting their email address, signing up for a service or sometimes. i& g+ |) O( j4 `% P; g
buying a product. An example would be Ads4Dough or Neverblue.' _* _/ p! h: g. L2 v+ [
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
4 [+ @2 Q3 S- K: X1 Y6 Gaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
* Q1 `* `" m' o+ Y3 brelated to an affiliate's account at the network. Having a good relationship with your affiliate manager6 @! `# k/ t |) |% O. d9 n
right from the start can really help you.3 ?9 n' k2 P" S( U7 v# X; A
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
5 l8 ~& O! k7 c% m7 uin pop-up form through downloadable software on the visitor's computer. The advertiser pays per& b- ?! C) r( r' |, E
view, starting anywhere from .01 or .015.
$ Y# y4 H, p4 t% _In order to use this type of internet traffic, the affiliate can sign up with a number of different+ i$ z; B: s2 s/ K5 e+ I7 S+ s" t
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
/ G, S3 i; H" ?6 TMediaTraffic, and AdOn Network.- t! S- _8 k1 u5 A- E
Don't popups get blocked by pop blocker software?
' y% M5 o% _! \No. Popups are served in a new browser window as if the visitor had opened the new window
1 R- ?. c6 g# b8 i+ K1 Q0 Jthemselves.. N- p5 M: |9 Z
How many popups get served to the visitor?& R$ m( Z9 u1 Z; D8 W* N# ]
The number of popups served varies depending on the PPV network. Some pop more frequently
7 h. b3 W, Y% k) ]7 u) Z( V. J1 W1 f(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by8 S' m% E6 `1 f; B
serving this kind of advertising, so they have to toe the line between keeping their software; j; `1 W; u5 k. y U& z8 Q
downloaded and still making a profit.
, x% x( Z8 R( Q" RIsn't this type of software bad? Why would anyone keep it on their computer?
5 d4 V0 X3 h2 o! E5 f6 LNo, this type of software doesn't harm the user's computer.- U+ ^% ^$ n$ t* g0 y: R5 l0 q$ S
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,* D1 K& [7 V2 s8 Z
toolbars or videos to place the software on their computer. The visitor keeps the software in place so( k( {( c$ S. D8 N8 a/ A& f1 z
that they can continue to have access to the incentive.
1 C5 H2 f: \9 f4 v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3# u! ^7 D7 A1 C4 L. o4 M, I% \- ^6 O3 K
How to Get Accepted into a CPA Network- k; i9 c$ m ^
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
0 l* s0 j& I- ?! u' kto start looking for networks is Offervault which lists offers and lets you compare payouts across( F. b' K4 s6 C: R& j2 I2 d
different networks.. h. F* N$ l& f
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)" b2 @* j3 X) q% u* e1 t# n% P
application and be as specific as possible about your promotion methods. Usually some time after {/ H/ ~0 s0 F( f Q
receiving your application, the company will call to interview you. The phone interview is a critical* e& O. R% b7 A- x( X/ A6 f; A
part of the application process, and most networks will deny your application outright if they can't get' Q) @- ]5 y1 }" C
you on the phone.
# [3 D. l; w8 }, K3 A) ^/ dOften, the person who does your phone interview will actually become your affiliate manager after% q) B# e2 M4 n
you get accepted, so it's a good time to put your best food forward.
4 l7 k3 K% g( ]8 ^9 o0 y1 UYou might not relish at the idea of someone grilling you about your internet marketing methods over+ ?/ @0 p4 b: E( Y
the phone, but trust me, this part is critical. Have answers in mind for the questions:
# M r6 G, v+ J8 cWhat methods do you use to market offers?
4 h. e6 k' l* C& H8 wDo you already have a website you will be using?" L; J+ y6 @8 a, Q5 K+ _
How much is your advertising budget?; e s; @, k. W/ f2 Y6 r, `0 w- Z7 n
What other networks are you a member of?: p/ j/ E4 F4 g2 d+ ~- V( {
Who are your affiliate managers at these networks?
U7 k3 a& `; w0 c, s3 bDo you use social media (Facebook, twitter, etc.) to market offers?/ [" V7 b, M+ V# T1 t
How much traffic can you drive?
1 ~& n$ y# ]! W, T, e. B, oDo you have a personal recommendation from anyone who is already a member?
; Z3 P# M4 r! |( S' x, rOnce you provide satisfactory answers to these questions, the network will approve or deny your( s$ W8 z& s+ J; }8 e9 S
application. If you get denied, just keep applying or call someone on the phone and try again. Be
( U) h- u6 @# J6 D V% O" o9 M! |" ypersistent. Also, getting a personal recommendation from someone who is already an active affiliate) W2 e$ ]5 |# G
for the network can be helpful.( v" D2 H. q( }+ n1 L
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate' {% L- ~+ _) h e' ?
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
z( a$ A2 t- M1 T' i: ] K, vowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
2 G; [6 ~. r" \* X" |people can open a lot of doors as far as networks are concerned.6 m V* g' o1 l3 j
After You Join a CPA Network
5 E4 @& Q& I9 d/ \* B" J. S5 o+ qOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
( z9 H' P0 f+ r; o F, ?+ zand make an attempt to get to know them a little bit.; R1 l) S5 M' P6 c
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their. p4 o' B' h- Z( k( {. W
weight in gold. Start feeling them out from the start and try to get to know them. Once you get+ g* ?, V. B+ s' t! s0 }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
. [' _ ?) r8 F- elarger, they can really help you with your marketing efforts, scaling campaigns and getting payout/ y0 f. c. i8 I& i
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus* ?! _( S/ F: h* u3 D
email.7 L$ B! x1 ?2 M! A
For more helpful info about dealing with affiliate managers, check out:5 c1 X) q6 n, k$ B' J3 u2 k" G
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
" o" M" Z' V4 A. Uhttp://www.mrgreen.am/affiliate- ... iate-managers-want/# J* B8 u9 k' V+ ]! O$ k4 O& l/ S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
+ Q7 r3 ^) |6 o; f7 M3 y. q: r: \+ RSet Up Web Hosting
) {3 K2 q, {& xGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
" @9 y0 Q/ T/ [$ {0 ]8 {+ n1 qabout internet hosting. In general, you get what you pay for with hosting. When you use a shared: k6 z8 D; s/ q
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
i$ `, L5 \* A; p) lwhoever else is on the same server as you.
1 F' \% X& [- `1 `5 u9 gSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
d; Z0 b$ d0 V- Qenough that the visitor can't close the window before your pop up is even shown. You have about 3
+ z5 s4 |+ V2 j$ v+ U& }( M/ ^5 gseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.! ~: o! {- U% u, ?
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
; k3 J* k" r+ d" m8 s+ ?1 z( k" g" ghouse full of roommates (hosting customers).- U- V* U) v. S" i, c! S- Y
In shared hosting, this is like having roommates where everyone has no specific designated area inside8 a/ M, b4 v$ m! ~) k/ u6 O
the fridge where they are supposed to put their food. Everyone just jams their food in however it will; B, B$ F$ {3 r. C. X% P+ S
fit.
2 a0 ^: @$ ^3 X. D5 a3 y- YSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
9 v9 R1 N) m" p! e; I, sthe rest of the roommates, by virtue of simply needing more space and resources to accommodate |; y6 R4 \+ Y5 A' R
their food. Everyone else's food in the house has less space to take advantage of.
: o8 Z$ i0 R$ e" D: b6 }+ zIf you have less server resources to take advantage of, your ability to serve popups will slow down. For. K; h. q- {! b
any type of hosting this is a bad thing, and especially while running PPV traffic.
8 F$ T# j9 s7 c: A) EIn the case of a virtual private server (VPS), everyone in the house has their own designated space" Y1 m' E6 W/ S, X0 ^! Q
inside the fridge to put their food, and other roommates can't come into that space. The server is) O$ C. f T {
partitioned, so that each customer can only use a specific amount of resources at any given time.
" s% u7 I8 i9 @A dedicated server would be like having the whole fridge to yourself. All of the server's resources8 P m2 v1 g: w; a& v
belong to you and no one else can use up those resources. This makes it possible to serve much more
( l% z4 R! ^* K5 Utraffic, faster.
# v; I2 I6 {( F# Z; FAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
1 ~: K7 B- C( n% z" R0 b. wAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is+ \: r |: @4 I4 }1 I4 ], Y/ x3 L
here:# A, z2 O0 T+ F
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-0 A6 R0 }1 C5 h9 b$ V
VPS&highlight=hosting% M+ Q5 [. w/ s0 S0 A1 B$ U
Dedicated-Hosting-vs Shared-Hosting
/ w# _4 K% ^7 C! N% k% H1 lhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
, A" T' y, _6 N! x% \9 XHosting...Your-thoughts
* {, o. c2 B. v; e) y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
6 E, W K9 t! @ i) i. w6 D6 ZHosting Providers for PPV
. I7 {4 R0 V7 I5 N9 }6 ~* Z5 @Beyond Hosting
7 M9 c D$ X( y. F' [! J/ j( dhttp://beyondhosting.net/
- C* l# U7 _ \With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
1 h4 |# E3 U2 H$ {/ W; Ireceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
, G) S* t- d K" rdirect linking with PPV. Also, these guys provide great support.* U7 c* D$ E0 g. r! N; S5 I8 R
Prosper202 Optimized Hosting6 \, z- t" x8 w$ E
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/" }. k! ]+ h5 {! t3 Y, a* P5 b
CPVLab Optimized Hosting
8 v3 G# W( T/ D# P8 h! uhttp://beyondhosting.net/CPVLab-Hosting/% E! q; B' s4 {9 G; X: v, [
Domain Names for PPV
: {" f- ` f* }8 N# S7 h; T) F7 dOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
2 @% u# z0 R6 P$ Gwhere you're going to host your tracking software and your landing pages if you decide to make them.
2 q7 t- m, M: E/ B' J6 yOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
& s' L# y1 k) Lbland one is fine to start with, to host both your landing pages and tracking software. The .com,4 `% W/ T. }' O
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
" e P( E& p8 c! kterm or build a whole website." i% O7 }5 |8 U2 Z! x4 s
After you buy hosting, a domain and get those all attached to each other, the next step is to install! |2 U) z5 ?* |( O/ K1 f
tracking software on your domain. This is really important, because it is necessary to track your
5 t' B$ [/ x7 v( I' Hconversions down to keyword level so that you can optimize your campaigns. Without proper2 v" V$ k" Q1 ^, }
tracking, it is impossible to know what is working and what isn't.4 b% S+ g7 ]. o7 {( S- C, k
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software# `8 U8 j) o9 \
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
/ ^$ ^7 ?/ s, H. v) u4 g/ xProsper202* q& l6 c6 r: K2 q0 x/ }
http://prosper.tracking202.com/apps/
* e" L! D% w+ Y- d7 t# @0 s7 ECPV Lab" u+ E9 B) c) p
http://cpvlab.com/
$ c+ h3 B. {2 d; a0 ACPVLab Help Videos- ^' p) e" G7 h- o9 D
http://ppvlab.com/oweiw/oiurw/vdm.htm6 l$ b+ o. |0 t; s# ?/ H, B% V6 N
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an. f- g: W, B6 E0 S! m$ j2 [
industry standard.
" U S' U3 O# {0 p: g4 H' F. H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
/ p3 [! [! ]: s( ~# V- _CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
1 O& ^: T1 d0 N$ x% ]6 V' ?good support if you have problems with your installation.
9 U" ^/ p- }. @! H. e% rTracking 202
' i1 r$ i! I$ w5 `Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
1 I3 ?$ l J0 Kcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user* [' Y3 T" C: c
area.+ l# _! l1 e# n! U2 W
If you choose this option, keep in mind that your tracking software, one of the most important parts of1 b0 U' O# ?. X1 h
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
" |' q" l$ U' p+ G: zinterface, and their hosting.' c w% a$ C% d7 O
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
% K, ]% m- i) `/ Nand targets which you are bidding on. Leaving this up to chance in order to save money could. a* d, B; g" c) \' c! N
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
* E8 u/ `% K2 zwere using.
2 ^, E j3 Y2 q* I Q* s- ZChoose An Offer
. i) b$ Z6 ?, [+ rNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.' b X/ x# H" D3 a8 c* U! I: R
Lesson on Offer Selection
" t# x/ \6 e0 ?2 |/ y# w& vhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers) h) j9 w# P/ Q/ k) K8 G
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
e* `: S u2 Y! j& O; x* yTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
m9 O& ]+ y9 Q7 [) N3 E1 }' s/ p5 q5 KLeadImpact as the traffic source.1 \$ z/ F; t% k5 x! a8 b: b5 P/ s
Now the best way to learn how to put all of this together is to just get started. For some variation in2 v ^2 f+ ^& K2 `8 C2 k
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
4 i) P- j1 R" P$ ~& Q, {campaign.% e4 ]" Q/ ^( G( D2 s
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first6 V: C" d4 f9 \! k+ m
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
% Z$ E' b7 e4 k" {that all traffic is accepted.& A( [3 h' V* j3 k) i( f3 f# T
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
2 }1 x# R/ j$ v% vThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
# e; ~8 A2 F* r7 R! }get creatives like banners or images specifically for the offer.
! i$ E3 E: ~, W% Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
+ n( y J+ z1 ^6 g( ~/ @% gBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
, J6 b; u; C% d! [track my keywords. Without doing this, it isn't possible to see what's converting.
1 J0 p- N1 @3 x9 eIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:' h% Y$ K$ y1 R, a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9. a- V A' S1 G9 o: d
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
# u6 C9 N# L2 _# K* e' |- Dbottom of the page:
2 J1 e, ?2 B7 c$ C& zNext, I have to cut and paste this pixel into my offer at Ads4Dough.* `, ]: {( N9 t& u( x' q
Click on the offer → pixels → Add a new pixel and this comes up:
+ P! j% b) J& }+ }2 t0 J$ w1 GMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL! A5 _8 ~& v" C3 d0 l/ [ [) q
from your software into the box that says 'Enter URL of image to load'.
+ s% _* r+ \; Z6 v# I% t# V) DOnce you do this, it should look like this:
" b4 U) R( E, J% o% P9 U2 R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 108 V+ l' J4 o2 g5 ^+ B/ s) K- c
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:$ V+ h, g" s: h* s/ z3 B1 ^7 \) V# c
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
7 U! c5 r1 u& n" MProsper or CPVLab.0 Q* Q- J" s! \" O$ D& {
. |5 i* \9 n0 E3 d
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发表于 2012-12-27 18:47:17
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