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PPV GUIDE [PPV新手入门][28页]
/ H' c- }: W, G6 h( U0 ~详细的请下载电子书！
7 {1 I: ?& K1 H. ?/ l( A, G& l3 v2 _$ B3 B
2 O! D) }$ b; F% g2 rNewbie Guide! P8 a& w; d0 S
PPVPlaybook.com
9 j( i. m! l; ]- B) |* NTracy Shaffer
: N- j' }1 a8 X- M+ b$ vDavid Ford& J( x4 t& n- l5 I( m8 T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
7 H7 F: _. |# T9 ~Getting Your Mind Right to Start Affiliate Marketing/ x) s7 E: e* g4 g
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an& d+ O m: n) c) q2 m& W. r
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where+ G2 N% n$ b, s) y, R9 o0 Y
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing' F5 z) P. U, ^ U
with any success, these claims are laughable and far from the truth.
" ]: p* U! u" E3 n8 t; lAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash1 m7 u6 L: j8 _8 Q
flow management. The main benefits are the low barrier to entry compared to other businesses, and. ?( r2 I. E: I3 |( `
the ability for a marketer to be a one person shop and make an incredible amount of money with low0 ~& Q6 T, q/ p
overhead.. q3 C, |+ a8 O% `
The winners in this business are the ones with persistence when nothing works, who know there's: B8 [1 p( U( o( N8 [
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.' C" \! h2 _; M$ Q, D
The cold hard reality is this: virtually everything in the space is changeable, what worked today can) s* a3 Y- R! r4 }' t! W1 N. g
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.- _& Y6 X6 T3 q* L- D
Most of these things happen suddenly and without warning, and they all contribute to the amazing) y: F7 B8 l5 Z, G9 w4 ~
learning experience available to anyone with a few hundred bucks and the ability to open an
% I! V: u+ R8 ]( y% ?/ Cadvertising account.. g" |1 h" t, |/ [2 ], `1 ~
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
+ Y! t. T$ \$ M1 Q3 R! u( v: _6 gwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
3 d" J$ M7 G7 S9 z5 x' q7 `5 bmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
0 b4 T: y: s- M" jtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.4 Q( a+ A6 }% ~. Z: d# C+ O4 F
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
, ]& B6 m6 W( s) Y1 Ostarted building PPV campaigns right away from start to finish. With that said, time to jump in and get7 t8 V' a. D4 C2 ]9 r' r
started building.+ `* F! [, U% F2 ~
Things you need to get started:3 d8 L: _' a7 V; V! b$ L7 b
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator), q4 n' w( q) |/ P+ P7 h
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
2 c5 d8 C0 g# r2 z3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
1 |( _" d* J$ _; Y, y4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
4 H5 i k# r, E* w" iThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
2 T8 H& }+ h& D- M* z' e, Rwith PPV.
! Z/ r& y: z1 n; l1 r* |Basic Getting Started Definitions% A/ \9 H- I% `9 `+ h
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
7 ^6 L* w* Y8 Z7 R) Laffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main9 H& y/ O( b7 U0 S4 z+ y& c4 r. P3 f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2, ~8 }: }$ W; I- g/ S
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).* u1 |% S, {0 y5 }9 _# W. G
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
9 e4 x) \( X7 [1 f& k; ^0 freceives a commission on that product. An example would be the Amazon.com Associates program,5 k. c8 s& y/ G. D: K( g
Comission Junction or Clickbank.% U' i" M4 ]- D, u
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
+ |/ C: T: B0 ^! I4 `- f. B9 B1 f. Qan action like filling out a form, submitting their email address, signing up for a service or sometimes
- G0 E& d- y: H& p8 O6 `buying a product. An example would be Ads4Dough or Neverblue.
: Q. k; J- e! [9 _4 t. gAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's. T* C H: g! K [' K. T
account, getting the affiliate approved for offers, bumping payouts and just about everything else# `4 U; {* B9 T) K
related to an affiliate's account at the network. Having a good relationship with your affiliate manager4 x' K4 m- I7 d4 m" \* s
right from the start can really help you.
6 Z% W2 o' s# y2 w4 P2 I; b) ~PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
7 Q; l, ?3 W: r% y+ R: Jin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
) S; \ p: H) h6 Cview, starting anywhere from .01 or .015.
P( D% @ W% ?/ W9 dIn order to use this type of internet traffic, the affiliate can sign up with a number of different
' ?% A6 s3 M( o7 D" @companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact," O! ?& x: u ^' W" o/ Z& n
MediaTraffic, and AdOn Network.
3 z; U# F( y. j; z( \1 ~Don't popups get blocked by pop blocker software?& b/ E8 P" W8 W
No. Popups are served in a new browser window as if the visitor had opened the new window
. x3 t4 K1 J7 _( l8 ^& H5 \themselves./ g4 }" O+ ]; h/ j
How many popups get served to the visitor?
9 v% o5 m# y$ a y7 `' f9 q& u! n7 ~The number of popups served varies depending on the PPV network. Some pop more frequently8 O$ O* K& U! \. N1 u: Y
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by7 A* P, r9 z" n/ B
serving this kind of advertising, so they have to toe the line between keeping their software, |6 |+ O5 D+ @% V3 F8 a& u
downloaded and still making a profit.( v' ~4 m/ A% R E- r$ k8 }
Isn't this type of software bad? Why would anyone keep it on their computer?* S3 V( ?/ l9 i: |
No, this type of software doesn't harm the user's computer.
( N/ J& h6 L, F, d9 Q9 X) |Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
2 w% w+ R+ i- ^. G; l/ O dtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
! G* H6 a; z7 _5 Q4 `that they can continue to have access to the incentive.9 v* l! m$ X( M! Q; Q( D& e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3, _, w+ T6 ^3 h
How to Get Accepted into a CPA Network% b. ^8 a- w; B5 m9 W
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
* I: d: H) w" L: J, F: Cto start looking for networks is Offervault which lists offers and lets you compare payouts across" ` N) e2 _ H+ M* _; W
different networks.4 z4 u L# I+ _8 n8 W W, P
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
$ E% M$ b: D" H) Xapplication and be as specific as possible about your promotion methods. Usually some time after
' ?; r* R: @, `" f$ ?4 d0 lreceiving your application, the company will call to interview you. The phone interview is a critical
& B; _7 g- ^- q0 B& r: \! M8 }part of the application process, and most networks will deny your application outright if they can't get
% ]& d- |4 g+ U) B$ M# syou on the phone.
5 d- h" p% G' A1 ]3 JOften, the person who does your phone interview will actually become your affiliate manager after8 n4 f* L0 x+ O/ m- S; E
you get accepted, so it's a good time to put your best food forward.
* c8 y& l2 I% i8 D/ d# X; ]You might not relish at the idea of someone grilling you about your internet marketing methods over1 o9 c9 q3 [0 i; e0 J5 z$ x: o
the phone, but trust me, this part is critical. Have answers in mind for the questions:
. E8 E" `! T; @What methods do you use to market offers?
* Z! d1 Q3 G( ]3 R& }% g3 {Do you already have a website you will be using?
6 y2 ~: Z9 j7 [How much is your advertising budget?) {; C4 I% | ]7 N. {% J, `* J9 x
What other networks are you a member of?. y# L! _0 \# ^
Who are your affiliate managers at these networks?4 c' t; N6 Q3 J, R: L2 _
Do you use social media (Facebook, twitter, etc.) to market offers?
, Q: o+ W8 R, B, \9 b5 kHow much traffic can you drive? X% \+ ^" _; N# M
Do you have a personal recommendation from anyone who is already a member?
8 h3 f! [& R+ N5 jOnce you provide satisfactory answers to these questions, the network will approve or deny your
; _. s# r% g8 ~# U. yapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
# ]5 G- i8 V) j* y' A( y; _persistent. Also, getting a personal recommendation from someone who is already an active affiliate& |( i. X5 O# K7 y q; H+ U- h
for the network can be helpful.: C% N5 ]+ r0 t1 |' M
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
@% M& Y! C: K* G- H6 WSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network- |3 I3 o; H1 r* g# ?
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know& G: i R+ N# u H" k9 n0 B
people can open a lot of doors as far as networks are concerned.5 Y9 d+ G7 s, m, y
After You Join a CPA Network
, c3 W* E6 O( I) h" o8 a( F# }Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
' E9 u7 G# r: S% \4 yand make an attempt to get to know them a little bit.6 m; Z% N- \% t
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their R3 R7 R2 E8 I4 }
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
2 q8 D0 ~+ R+ i, E% u! P3 F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
' V! L# b, [8 @9 f) e* plarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
6 R- Y! D. ?/ w$ k' D" K" T( Bbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus' T; p- O1 u$ m. A. J+ q: S+ F
email.
/ u) J& s9 B; `5 ^For more helpful info about dealing with affiliate managers, check out:8 ?+ q! _. A1 E9 W2 f* v) h
http://ppvplaybook.com/blog/musi ... -affiliate-manager/ P: Q h5 `0 O M
http://www.mrgreen.am/affiliate- ... iate-managers-want/- x, C3 [3 Y3 r6 ~5 o1 x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
: T4 d: g7 s' s! j3 E+ {/ DSet Up Web Hosting9 I0 C' q- X7 K; j% `7 X0 z# N! Z
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
3 q; Q$ V$ u6 n [about internet hosting. In general, you get what you pay for with hosting. When you use a shared6 B! e- w. {$ E% O; J
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
5 T' v1 P# [. T* g8 ]4 gwhoever else is on the same server as you.
- ~( R! c0 v( i) lSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
4 C. n" `) R7 _0 ]enough that the visitor can't close the window before your pop up is even shown. You have about 35 e4 J4 V' R/ k* l
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
1 d8 }+ r" h! b( @+ t3 E" zTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a8 `' @5 M; f: O7 X% t
house full of roommates (hosting customers).; k) I3 b) u, a3 I) S
In shared hosting, this is like having roommates where everyone has no specific designated area inside4 c- S7 D! x% r- ]- s, h7 ?( m" H
the fridge where they are supposed to put their food. Everyone just jams their food in however it will8 B# {3 p2 }# P" D+ _1 [
fit.9 v( R5 ^* A- w& e( w
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
8 {: d' u; u8 |% Wthe rest of the roommates, by virtue of simply needing more space and resources to accommodate& m2 u8 k# ^9 F2 i4 g0 G0 z: l- ]
their food. Everyone else's food in the house has less space to take advantage of., @3 z+ B c8 s
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
! U: H! t( k6 _* k+ Qany type of hosting this is a bad thing, and especially while running PPV traffic.
6 l2 ^& a4 J, H i1 k0 U" rIn the case of a virtual private server (VPS), everyone in the house has their own designated space
' I8 O7 r) a7 F7 |0 h0 k; Linside the fridge to put their food, and other roommates can't come into that space. The server is$ A9 ~: [; p# w4 u( }* T
partitioned, so that each customer can only use a specific amount of resources at any given time.. U, [4 k" H4 Z
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
+ q$ ?! x `( `+ P Abelong to you and no one else can use up those resources. This makes it possible to serve much more
8 u, W& Y& k6 A" ltraffic, faster.
% F' `% j* z' L2 B9 DAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
( @1 ^5 Y% `! l, {/ |, ^! LAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
7 `9 n$ P* Q' R0 o: Jhere:
5 z' o) P. [5 h( R4 L& ^2 N, ~http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
: q# n3 P5 x( Z/ g; kVPS&highlight=hosting
0 u1 K- X& y+ t4 Z2 k* gDedicated-Hosting-vs Shared-Hosting
( @/ |5 A8 S% [6 W0 [http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-( |6 @. F3 e$ z; d; h1 a
Hosting...Your-thoughts
9 c* f. m- v. k4 b) p T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
4 j7 U9 F& ^8 h1 e, v8 wHosting Providers for PPV3 M/ Y$ C* L" w9 V( X& z4 o2 O
Beyond Hosting) g. M5 @) u9 C0 z5 ]
http://beyondhosting.net/5 [, \! ~4 k. r
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment+ r7 H7 v9 X- j+ u: t
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
/ u F+ E" | X9 ydirect linking with PPV. Also, these guys provide great support.
5 P0 K' C! o! {5 @Prosper202 Optimized Hosting
: g0 I2 e5 C+ n0 G; f- ihttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
4 t2 i5 i! _9 b" A; r8 J7 xCPVLab Optimized Hosting
0 ^: G' \8 J% w4 [: z1 z# J% Uhttp://beyondhosting.net/CPVLab-Hosting/
5 [3 {9 R& L. X! [! F5 |3 {Domain Names for PPV
) l o5 M8 N& U$ z, ?3 H. }( |Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is6 I& d8 F0 c" f5 D I9 Y
where you're going to host your tracking software and your landing pages if you decide to make them.
8 T7 q0 G2 `" `. p, bOftentimes people wonder if they should have a specific domain name or a generic one. One generic,7 F3 g* Y1 j1 B) n1 r/ P
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
( ]/ }0 G/ `: e8 K5 B* Y# f.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
4 u A& {& O; w$ iterm or build a whole website.5 ]* `* E/ A, K" s7 i
After you buy hosting, a domain and get those all attached to each other, the next step is to install
! v, K7 j2 W! k- ptracking software on your domain. This is really important, because it is necessary to track your
( v7 h7 w6 N8 |/ G% Uconversions down to keyword level so that you can optimize your campaigns. Without proper
/ d7 [; J( r' @ \* [! Ftracking, it is impossible to know what is working and what isn't.$ U$ x4 V( v7 a- T. Z" w0 s) }
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
. y# ` ]8 l% Ois beyond the scope of the guide, but both are pretty user friendly and have getting started guides.0 {7 e( c ?* x: W8 p" P6 ~9 j
Prosper202, M5 p& A R: }# m2 ^/ h" H7 V' v
http://prosper.tracking202.com/apps/
) o/ o1 s6 u/ Y9 w% f0 _' O5 OCPV Lab6 p% c9 A& m( {3 w. f1 @7 A' G" e6 W
http://cpvlab.com/
# G. n, [8 C" ECPVLab Help Videos
1 ]6 C: |% B7 h9 _http://ppvlab.com/oweiw/oiurw/vdm.htm/ Z- b0 j. I; @4 V
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an z4 T3 f4 o Z& x; O
industry standard.
' d1 E( W2 e5 X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
]/ Z) B- V5 ^- W+ S! X. LCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
3 U! W8 i. i9 C+ R' t! Ngood support if you have problems with your installation.
$ T: r) N. a4 s1 `# f- cTracking 202( J6 P+ [" q* v1 f& f6 h
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your' @- n: ^) J1 K
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
( X7 F% ^: t* g* |area.
! j6 w" H, _- V2 @& _* VIf you choose this option, keep in mind that your tracking software, one of the most important parts of
6 t) s. r" \0 L! Kyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202$ I; T( R+ L( a" o4 k
interface, and their hosting.
/ c0 a7 U0 |. x/ dAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
m8 b4 h0 ` J! ?2 O# l: `and targets which you are bidding on. Leaving this up to chance in order to save money could
" J" B' L+ n; M* g! ]potentially leave you open to huge risk if someone else caught on to what offer and keywords you: H+ V5 p: X, N. G
were using.9 H4 A3 N% _1 ~9 R' v7 ^
Choose An Offer
& U& }& T5 @, i+ e: SNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to. m8 V3 I c/ D8 C6 v
Lesson on Offer Selection1 d. D! _8 u5 m6 g
http://www.ppvplaybook.com/forum ... on-Selecting-Offers& A- \# V; ~4 w' i* ?, V( x G. |6 Q
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.- Y! ^* Q6 d# M4 s) P: D
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using+ G8 e* f! P; V3 ]4 [; l
LeadImpact as the traffic source.
E+ m3 @' ]: f# d8 A) _1 QNow the best way to learn how to put all of this together is to just get started. For some variation in
' f# ]) y$ |8 Nthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked8 N- _5 J; o G: i* o* f' ]
campaign.
+ b* {: S% C. M' R9 {* h) ^8 bWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
8 g7 e3 D! r8 [- E8 O/ zpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
) a# }& N9 P+ m3 m6 I$ |+ Qthat all traffic is accepted.
3 Q0 ]* O c& u, sFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.) n+ K) P% l3 h: s5 a1 k# B! Y( A5 R5 ?
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
& C4 Y& M. }, o# Q. I" r! k6 |3 Nget creatives like banners or images specifically for the offer.
5 [% ^( |" N$ d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
9 ^3 S- E0 e `Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
* i% r! H" d& Q" J2 Htrack my keywords. Without doing this, it isn't possible to see what's converting.
# D& E$ H2 E5 B+ [. ]In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
H' `5 u& \ z) A- V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
9 O+ D1 u) |; u7 g3 vIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
g1 ?3 [$ b tbottom of the page:7 k3 S: ~. F5 g5 |4 |
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
$ Q: J, w+ p# B- o- sClick on the offer → pixels → Add a new pixel and this comes up:1 \; ?4 Q2 m( `( t
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL; k2 J' ?' i( D1 e& K, w' n" B
from your software into the box that says 'Enter URL of image to load'.
# A% j' H' R) b. F$ YOnce you do this, it should look like this:& \; v1 q% W; w$ Y' C) h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10+ @2 [! H9 @9 z; R1 I4 \
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
" a8 r4 ^2 P* P" hNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either: v8 @ R. F: _8 J/ d, K
Prosper or CPVLab.9 |$ C- T: A" Z8 O8 \. q
& V7 r2 J, k! s5 P( O |
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发表于 2012-12-27 18:47:17
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