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PPV GUIDE [PPV新手入门][28页]! ^: }+ I. _8 |1 [1 g
详细的请下载电子书！& w8 e$ H2 N( w( S0 L9 T
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M9 S* n3 B1 W! l" J
Newbie Guide
6 |/ o& m* b K8 p% t1 i+ wPPVPlaybook.com
0 _- b7 `! M1 h+ ?. }7 X NTracy Shaffer
- p2 K' T0 A" y' x+ a. A7 zDavid Ford4 C: x$ J }7 z% @4 b- H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1+ A, p4 A* L, O" A6 f$ b
Getting Your Mind Right to Start Affiliate Marketing$ v* u* Z9 k% S2 I4 B9 N- a
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
( C8 t3 K8 }' Z/ ?. r: I+ O0 \$ { Sever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where) M. S; F* N: h6 p0 r: R6 Q
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
! x9 Y3 v- o0 M# F# ~with any success, these claims are laughable and far from the truth.
6 S4 b5 O' j) @- E6 h- k3 ]' DAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
# Q/ v- O$ p8 Oflow management. The main benefits are the low barrier to entry compared to other businesses, and
; M7 w S! r0 K8 ]& x/ k* |" gthe ability for a marketer to be a one person shop and make an incredible amount of money with low: Y, q s) u5 Y( v
overhead.( H: G9 k f: U; D0 @! Q( a
The winners in this business are the ones with persistence when nothing works, who know there's2 ~; ~& g+ \% b9 Y2 S) y
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.- e: j5 k. A- `2 i6 I0 M
The cold hard reality is this: virtually everything in the space is changeable, what worked today can# ]0 `% y: h( N5 k4 K' t$ Z V
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.: i+ p5 _+ j G0 w1 W2 X
Most of these things happen suddenly and without warning, and they all contribute to the amazing
* e# A1 a/ r6 P' v: Q: t- `1 Llearning experience available to anyone with a few hundred bucks and the ability to open an9 w+ H! @+ }9 w+ n( L
advertising account.
* d, G( ^3 J" ?/ L# K: dYour competitors are willing to work at this around the clock. This isn't a push button, instant business/ p. u9 n( |/ w! Q
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
2 J; g r* s4 O" G8 K3 D* cmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,6 r9 ~" F/ x& [$ s/ E
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.- O' A0 n4 R$ B: f9 v
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
/ U N) @7 m+ P' e" N4 ]started building PPV campaigns right away from start to finish. With that said, time to jump in and get: L4 g( |0 \. R- Q6 f" c& {
started building.
1 ]( S; B e$ O! i( G1 wThings you need to get started: c$ i& }7 j4 {" n7 g8 z4 l$ P" h
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
9 H' ^% Q+ q6 N2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
: L7 t$ C, B: f Z- H3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)9 y* @, w2 t7 m. c4 Z8 r% h$ D
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
$ f9 s' j# d7 Q' e5 J- D$ NThis guide describes from start to finish, how to get started in affiliate marketing by running traffic8 k8 {; R# z* z5 ~$ w
with PPV., Z% ?2 U) l! V; y1 Y( g% d
Basic Getting Started Definitions: ]. i: L( m- e. R
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
4 U2 ^ H0 l2 _7 t; Daffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
, ^ q" _: p. i5 I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2; l3 J6 w! t6 Y w9 I, T3 g; r
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
6 T* Y# L0 y% iCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
7 d K( F6 s" W% [7 M% {$ ]receives a commission on that product. An example would be the Amazon.com Associates program,
" L8 h* C8 r, Z V- EComission Junction or Clickbank.
6 m, a7 _; X4 g/ u0 r& e! ^8 ~3 RCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes9 w2 A! h) x' r0 e2 k
an action like filling out a form, submitting their email address, signing up for a service or sometimes2 c/ O2 z. t/ q: h, x+ f7 R: e
buying a product. An example would be Ads4Dough or Neverblue." G' w) p* M! O+ u! r3 N
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's. [. F4 W( o( ]* ?$ O! c# s8 I( C
account, getting the affiliate approved for offers, bumping payouts and just about everything else6 K3 h n+ @ X) L
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
$ E7 X3 t2 s. a, }8 J6 i- v4 S: P: Eright from the start can really help you.
3 h9 f" o1 h$ A5 l: `PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
9 O9 R- U* N3 Uin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
7 X( t. ~: C* q+ i6 ~view, starting anywhere from .01 or .015." X0 s& z8 `# c1 ]9 E$ t% ~( I% }
In order to use this type of internet traffic, the affiliate can sign up with a number of different
! J/ ]/ o7 r e& h! ycompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
& A7 [8 E7 z2 @MediaTraffic, and AdOn Network.
5 k5 J7 T; f" n6 p+ @( eDon't popups get blocked by pop blocker software?: }2 K- T* ?2 \2 z* M. z+ G
No. Popups are served in a new browser window as if the visitor had opened the new window0 R0 m8 X( d# [6 E
themselves.$ k" A+ v7 k- |# W* j. \: j& R
How many popups get served to the visitor?
/ D8 W" o, Y: v/ c0 ]; J& VThe number of popups served varies depending on the PPV network. Some pop more frequently
6 ~/ \) J! K" N+ T: b" J; s(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by& t. m$ u( O% `6 |& Z6 z8 b
serving this kind of advertising, so they have to toe the line between keeping their software0 ~( I3 l: B& H. x3 B; p
downloaded and still making a profit.
4 k# {$ P* x- e/ N* ~( A( E3 LIsn't this type of software bad? Why would anyone keep it on their computer?7 S5 }3 r% z" `8 T
No, this type of software doesn't harm the user's computer.
4 F( r8 c) e! [4 X8 [Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,$ K4 l) {; Y/ ?
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
$ X+ M/ q2 q2 m7 R' Pthat they can continue to have access to the incentive.8 u) o2 u) O2 W+ i2 f6 F3 W9 m% f* N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
8 t3 h6 A" O7 T n- |9 w% L! T0 bHow to Get Accepted into a CPA Network" K, l& W9 j# R
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place2 h+ k+ v8 i! Y2 G U; @% H* N' V
to start looking for networks is Offervault which lists offers and lets you compare payouts across
4 K$ F5 x2 l) _# \2 [different networks.
" q" w0 t; K3 u- }Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
! V# c4 S# X- G) v2 {; Japplication and be as specific as possible about your promotion methods. Usually some time after
i. T7 G n1 T1 a- Ereceiving your application, the company will call to interview you. The phone interview is a critical0 C6 [7 t/ Y$ d+ m" Z
part of the application process, and most networks will deny your application outright if they can't get5 Z0 z% \+ Q+ R7 T/ Q
you on the phone.
4 ]/ r' T; i7 I) g) A( r1 POften, the person who does your phone interview will actually become your affiliate manager after
+ T4 R5 v" J- d: y# _/ o$ gyou get accepted, so it's a good time to put your best food forward.
/ X6 {( b" m/ A) @# U. L# fYou might not relish at the idea of someone grilling you about your internet marketing methods over, C% X4 T+ ^5 Y3 i" R0 N
the phone, but trust me, this part is critical. Have answers in mind for the questions:
+ k r; L( [) _# CWhat methods do you use to market offers?
, M2 g6 l/ Z" Z4 Z2 nDo you already have a website you will be using?
; D8 m- C- e+ D! A+ [' J3 [, f O6 IHow much is your advertising budget?5 d+ G4 f) b) H
What other networks are you a member of?
. ~+ J) H. O% ^0 fWho are your affiliate managers at these networks?2 ?6 ?9 l$ B0 H% Y
Do you use social media (Facebook, twitter, etc.) to market offers?5 v: {% C7 T9 O" t
How much traffic can you drive?1 k3 |0 M, G2 v7 X, O% i
Do you have a personal recommendation from anyone who is already a member?8 X0 ]! Z" i7 ~0 M; W1 O' s
Once you provide satisfactory answers to these questions, the network will approve or deny your
2 q( F! Y5 t( m: J# m' `/ D4 ^. yapplication. If you get denied, just keep applying or call someone on the phone and try again. Be P; }9 ]! T! X: X
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
+ t# } N2 _+ v F1 j" y; {) |2 Efor the network can be helpful." ~) j7 o& L' x( p6 ?
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate8 s4 h% f7 n4 q8 W% ]0 J( o
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network$ V. @) H. m% H+ `
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
8 l) Z. X% t; E# V5 kpeople can open a lot of doors as far as networks are concerned.
8 P3 ~( w6 }+ _2 pAfter You Join a CPA Network
0 C5 S3 @1 C! A& N* \Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
" E9 y0 F5 `9 `# W! _% B% kand make an attempt to get to know them a little bit.9 l, z( C. }2 C2 G
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their" x1 O0 H- q/ S# h& B
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
8 Z. @: ^/ f4 Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
2 O' L5 X4 e% }. N8 mlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout5 E, l0 `8 ~: ^( s4 N
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
4 u- X! E) _1 c0 `2 Vemail.
- B3 [- n0 ~0 Z" f% ?For more helpful info about dealing with affiliate managers, check out:
u# Q' n! Z# _4 A7 N% d0 Ohttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
6 M$ g" ~$ T2 T, R7 u) _$ p8 W' Bhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
, y/ ~% }8 F: N2 f5 m( \© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
% F/ l2 Y( R8 Q: Z: L" J( M& _6 `Set Up Web Hosting- U% V" o$ T$ D8 p! t8 N, ^
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
0 _* r `& }2 w8 h; Vabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
: }4 k# G' U4 I4 @8 }host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with4 Z. Y/ m& T, ` C3 \
whoever else is on the same server as you.5 r3 Z7 M7 a3 e* b
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
9 O) S: _5 u# j4 _* menough that the visitor can't close the window before your pop up is even shown. You have about 3
! w& d8 @; s# \& S3 ^seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
2 O9 f# R( ]! F7 e* y# L! h" ?To explain the difference between types of hosting packages, picture a refrigerator (the server) in a$ M8 |/ F" }, b! y
house full of roommates (hosting customers).
) c6 f" b# A3 R+ @% Q0 IIn shared hosting, this is like having roommates where everyone has no specific designated area inside& c$ D8 ?9 u1 j P/ N1 C
the fridge where they are supposed to put their food. Everyone just jams their food in however it will' M$ l. b1 T, T" G) z! R
fit.& B# q$ X1 h* v9 Y- `% a
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
5 h1 V( U B3 _/ ~( T0 i2 othe rest of the roommates, by virtue of simply needing more space and resources to accommodate
. B3 ^, {3 l- z q* Btheir food. Everyone else's food in the house has less space to take advantage of.: V# V6 ^4 j% Z; v
If you have less server resources to take advantage of, your ability to serve popups will slow down. For) ]7 Z, K% T" l! `
any type of hosting this is a bad thing, and especially while running PPV traffic.
+ L3 h1 B& }& E- x- y# X& E& pIn the case of a virtual private server (VPS), everyone in the house has their own designated space) E* Z) `& K! U6 N- E5 i( l: L9 N
inside the fridge to put their food, and other roommates can't come into that space. The server is$ z* N" S: m) J( x* F5 D
partitioned, so that each customer can only use a specific amount of resources at any given time.. S3 @# ?* V- R1 i. h8 C1 A
A dedicated server would be like having the whole fridge to yourself. All of the server's resources6 j! ^0 ] u& T) X
belong to you and no one else can use up those resources. This makes it possible to serve much more
5 {) T# B! b& z7 V( ytraffic, faster.& i* I! h' h" z) l* s! V2 M; L
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
# w4 d' n7 Y! l7 C& JAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
1 H; V/ ^# o: j1 c9 Chere:# d6 i0 k- d/ Z7 n
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
z' g4 P' r5 x- o0 ]$ `VPS&highlight=hosting
9 D; A t n0 Y5 h: {Dedicated-Hosting-vs Shared-Hosting
2 ?( {: h# o vhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-/ p5 G( x! y: O
Hosting...Your-thoughts) G% _5 b7 t. k4 l" s1 e1 a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
0 K' v) P9 ], ~! W, B7 uHosting Providers for PPV
+ T1 I: L' t) G3 lBeyond Hosting
, Z, l8 e+ {0 x, p0 ^, Khttp://beyondhosting.net/ g9 O7 {) O' g& e/ {
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
3 W: b2 X6 c3 d8 G& ?7 F' sreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
+ J. y6 B0 {' [- ?direct linking with PPV. Also, these guys provide great support.
; I0 L# c6 w% kProsper202 Optimized Hosting- h# }3 F8 |3 K0 ?( H$ t
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/1 j! U; N6 F8 n5 ~
CPVLab Optimized Hosting
' Y' C6 J& S; }% f2 E1 Ohttp://beyondhosting.net/CPVLab-Hosting/3 Y* w3 `9 t, ~! S/ M) s
Domain Names for PPV
& I' {5 N+ n" I9 x# n: E9 t# y# m1 kOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
# e4 I# u1 o; w8 i0 i. d& I9 g9 j0 ~where you're going to host your tracking software and your landing pages if you decide to make them.
2 l* q7 r! P% q3 ^Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,) L. N4 m1 _" z, B
bland one is fine to start with, to host both your landing pages and tracking software. The .com,5 G! _ Q# N) e* K
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a8 ^" B* O* Q- }
term or build a whole website.
V2 i' S, J# j p8 T$ F# n3 JAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
% x0 K( d4 \. ~) Z( Xtracking software on your domain. This is really important, because it is necessary to track your
; q& ~1 A9 [! Q' K, A; |3 Jconversions down to keyword level so that you can optimize your campaigns. Without proper! u+ j; b. C. _" ~- | a/ e# \, r
tracking, it is impossible to know what is working and what isn't.
+ y, H4 u1 S" D$ b$ _; YTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software+ L! D# Z$ @8 v, I& ~& v
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.0 U+ K+ x0 t: z" `) w. M q
Prosper202
, N5 A6 ^1 s- R. M( Khttp://prosper.tracking202.com/apps/9 v5 m' e5 n$ `+ u% m; J
CPV Lab
/ A1 y8 j' i( S, S5 |4 o8 S. Y' z4 Fhttp://cpvlab.com/
I" J) N v0 kCPVLab Help Videos
+ f2 P, b4 s* k) @2 g. T6 lhttp://ppvlab.com/oweiw/oiurw/vdm.htm
7 K1 G ?- Z6 i) ~: D# z& y- jAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an9 }, L1 r, j% E3 U% b8 C) d
industry standard.
% Z; I5 M7 O- [/ s# X) K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7( H' c- T4 }9 U4 N' x9 z
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from' H6 w) [7 U& O3 ]) \9 S( R
good support if you have problems with your installation.
3 `. X! ~' E2 hTracking 202
: V7 d+ e( a! ~0 |Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
! W! f4 H5 x$ Wcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user( K( S: H; N* {$ C3 d
area.5 z3 a7 _" T; q, H Y" b* p2 u
If you choose this option, keep in mind that your tracking software, one of the most important parts of, d7 D) u3 ]* y' A% C& F. R4 h
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202: M$ U! ]( _7 c6 B: k& Q
interface, and their hosting.
) \7 Q9 w9 x' fAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
( S2 r: ~% Z$ M* ^# vand targets which you are bidding on. Leaving this up to chance in order to save money could
8 h$ K% A4 F1 G* l d1 Npotentially leave you open to huge risk if someone else caught on to what offer and keywords you
) G. m; Z- N' i& O% A, Q5 c( cwere using.( r0 S A8 b) ]1 E3 R9 `
Choose An Offer
1 L6 v: H9 k, r- iNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
: K: ?3 {: e* P) }1 ~% ALesson on Offer Selection
& U, y1 ^0 n, K% s m1 ~ lhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
" M. F$ J! W6 z1 t0 P Z2 D1 uIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.5 o' G* L, K6 G4 l! _: h* R
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using+ x2 l3 Q% x+ L Q/ m& ?: i" Y
LeadImpact as the traffic source.* {8 \* N6 ^& \3 f) d; k
Now the best way to learn how to put all of this together is to just get started. For some variation in
( [& O- b! b6 ~7 `- S% xthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked( y! |7 f, D8 h- d- e0 c
campaign.% G9 w, V! w; P8 y' {; \8 a& Y
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first2 H. Z# r5 \$ n- f5 x1 Y
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says% f0 L7 _4 j: q8 e. {. R
that all traffic is accepted.& b' T% A3 L: z3 u5 q
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.8 e5 R8 ? S# ]; }6 l6 K
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can% J4 Q' k8 t, [: O% p+ o
get creatives like banners or images specifically for the offer. \2 N$ r# R! M) @, I( n& L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
5 t% b, b! P3 I: @$ E( f6 `- ~( SBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
7 C: m$ r: i4 N+ b& P1 p+ V1 rtrack my keywords. Without doing this, it isn't possible to see what's converting.% S' ^* s$ V& j. W6 V% s( h" W
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:8 }, X) ?8 B7 W& b2 o1 f% B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 92 D- v, v Z5 s/ `. Q; C
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the5 t3 ` n# A% E# D& q7 H, L. Q7 a
bottom of the page:
& Z f/ N3 D7 f; K" o% ]( I. S$ uNext, I have to cut and paste this pixel into my offer at Ads4Dough.
, B0 s1 _( P, ?3 f* T, N4 I! ?% x% rClick on the offer → pixels → Add a new pixel and this comes up:6 H$ H g, v+ H5 a( @. |8 z- ~
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
( n# g2 n- g: m& V( L7 y! E% [/ ~from your software into the box that says 'Enter URL of image to load'.! g2 E: r4 W: h
Once you do this, it should look like this:
% h) }! Z6 L" \* D- Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
+ L2 p0 T% \2 r$ X. `, D- o ~Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
A8 e4 [" J* ]/ E/ Y; o0 ENow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
% E7 J: k) K O, GProsper or CPVLab.
! D* u5 T9 ]2 _( D; K2 R
1 E9 I! \. |3 d2 q |
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