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PPV GUIDE [PPV新手入门][28页]) H0 O. W! q( }& {! s- c0 ]' B1 V
详细的请下载电子书！9 a L$ X' w/ C# d4 t8 ^" F
3 F* L* |: g2 U" w) N2 ~) \ e# z# r6 B
Newbie Guide5 R* ?0 U+ T9 N" `2 K! u) l
PPVPlaybook.com
$ Z# @2 R3 F7 f R" mTracy Shaffer% C5 x+ B" |- @) r# U( R9 `2 O
David Ford
4 W: k6 M+ O8 v2 t( ~; A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
% Z/ x7 k1 \$ e/ rGetting Your Mind Right to Start Affiliate Marketing
6 N7 Y; f+ j0 n+ CThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
( c9 E0 L5 e& u! C& K* tever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where' z5 x4 S( {( p! x
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing* X6 z0 Q, X' l9 I) R: {
with any success, these claims are laughable and far from the truth.3 J% q- Q, \. m! A9 v3 ?$ o# L( o+ G
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
5 Y+ g; g; _1 X- [! R8 ]. Bflow management. The main benefits are the low barrier to entry compared to other businesses, and" M( g# B+ q+ Z! U
the ability for a marketer to be a one person shop and make an incredible amount of money with low
, q1 ^1 F4 t* M) Z& C- F( ^overhead.
1 G; L. D7 L1 j0 y7 i TThe winners in this business are the ones with persistence when nothing works, who know there's3 e' g7 U( l3 U {- N
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns., Z% E4 T% m" I0 u5 h, u8 r8 F
The cold hard reality is this: virtually everything in the space is changeable, what worked today can; Q" h2 g9 R7 M% q/ u8 u( O
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
0 `, s% X) ]) D n6 H9 |Most of these things happen suddenly and without warning, and they all contribute to the amazing( R+ X/ _2 p! `
learning experience available to anyone with a few hundred bucks and the ability to open an I4 q4 I7 E( q
advertising account." C X6 |0 h5 H! T, d6 T4 s0 g
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
( j% t J8 r0 X8 f. E4 i' T6 U$ Awhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
) P" f% ~( f8 g& F: N2 ~/ n9 omarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
! }+ l) J& Y+ |. M* Xtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.% b) b4 b5 [$ a3 c' `+ V' U) n
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you' z% b3 q" w( F3 S0 N
started building PPV campaigns right away from start to finish. With that said, time to jump in and get5 N1 j' g" d5 _; C1 V7 }1 _3 V2 q' v6 T
started building.
6 T6 R( g+ z$ L) s( ~8 F2 EThings you need to get started:+ s7 z5 L% N. \; n% E
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)6 ]$ g8 N& t& Q- z f B
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)3 w' R5 H: w* o
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
1 _* c! F, K8 ~1 _8 @4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
" f" N" n8 |' C! U, O# |0 ?% z G$ ]This guide describes from start to finish, how to get started in affiliate marketing by running traffic7 A) I, `% A" ]# O( c' k
with PPV.4 L4 s# {1 ~6 ^
Basic Getting Started Definitions5 s* C9 p/ N4 U' J
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
O8 ]* G W$ W& Y3 q- A! eaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
]+ j0 Z; s* s2 n0 t" ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
9 w+ l7 T9 @6 M9 j. }6 z% m: K4 d$ I0 k2 itypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
8 K0 X4 s4 a* k3 x8 x; ]Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
6 u2 o+ v! A" M5 T* l- \receives a commission on that product. An example would be the Amazon.com Associates program,6 {5 j1 \# {) K! @1 i
Comission Junction or Clickbank.
1 L6 \2 B1 Q B& _/ \2 FCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
- d3 ?/ }5 A8 V0 aan action like filling out a form, submitting their email address, signing up for a service or sometimes
+ E; s8 c1 d6 m% W( zbuying a product. An example would be Ads4Dough or Neverblue.
9 h+ H, \9 q+ FAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's( P/ [4 }3 X4 a# u0 b* a: Y
account, getting the affiliate approved for offers, bumping payouts and just about everything else
/ T1 J; Q: V) U' ?related to an affiliate's account at the network. Having a good relationship with your affiliate manager3 Z- N3 ?7 c2 r6 k
right from the start can really help you.7 a* p# j1 z4 ^- ~: K; {; ]: n+ J" C
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served( O1 H/ W C0 c, P3 ~1 D" C
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per, [+ `$ H- _0 P" L# S$ P$ C, }& Q
view, starting anywhere from .01 or .015.
1 |6 U* f3 y0 w" KIn order to use this type of internet traffic, the affiliate can sign up with a number of different
: D# a& E/ A+ K) Xcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
; C8 C" V4 z8 H6 N8 ^9 ?; |' mMediaTraffic, and AdOn Network., \ `9 Y% h5 z- A/ ?# [, [+ {
Don't popups get blocked by pop blocker software?: |, e ^* E# g9 ^ m3 Y1 J
No. Popups are served in a new browser window as if the visitor had opened the new window
% K; c6 d# z, C8 l$ @6 i, @5 s* u Hthemselves.8 d- k! E" o6 o
How many popups get served to the visitor?4 a8 O! t0 u8 N e4 N2 |$ ^ N
The number of popups served varies depending on the PPV network. Some pop more frequently
# |7 M2 m1 O& R5 a(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by8 n% c0 k2 F D. B, O* I- K
serving this kind of advertising, so they have to toe the line between keeping their software0 z7 @& G; k1 K& f. b
downloaded and still making a profit.
0 g3 h6 v! Z( L6 TIsn't this type of software bad? Why would anyone keep it on their computer?
* I/ H& q) G" y d( j Y2 t FNo, this type of software doesn't harm the user's computer.
( n) K# s# R7 _7 K. R8 S4 `Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
7 J- F9 { K" F, }6 s: ptoolbars or videos to place the software on their computer. The visitor keeps the software in place so5 \6 A" ~2 d* N1 P2 D! k
that they can continue to have access to the incentive.
, p; }* ]" O+ [. K# d% r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
. ]$ G! @ S, ?0 F$ R$ Y4 vHow to Get Accepted into a CPA Network
% C) `* X: r8 L5 wIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place, N' M+ A6 {6 O9 ^" f9 [
to start looking for networks is Offervault which lists offers and lets you compare payouts across
0 T0 u! s& g z2 U" Hdifferent networks.
/ q g- l: q3 ^ p1 f0 U6 NOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)' R, U# [; _+ y4 t F$ @/ p9 d
application and be as specific as possible about your promotion methods. Usually some time after
1 {5 j4 P8 `* `6 p+ l: treceiving your application, the company will call to interview you. The phone interview is a critical* b) B4 I i5 H* Z4 ]
part of the application process, and most networks will deny your application outright if they can't get
0 p% ?4 A; ^; n+ `# Z3 D4 {you on the phone.
6 t+ V; a9 `+ v5 n5 f/ `Often, the person who does your phone interview will actually become your affiliate manager after/ z/ G$ w' Z) T' `7 R3 u- G
you get accepted, so it's a good time to put your best food forward.
* `0 `, R* z J" cYou might not relish at the idea of someone grilling you about your internet marketing methods over
- k4 e- x$ O% C( C/ b c" dthe phone, but trust me, this part is critical. Have answers in mind for the questions:
6 B0 m2 J2 }6 W; R$ U' BWhat methods do you use to market offers?8 _3 g3 A* y" C+ \8 C* V; r
Do you already have a website you will be using?
8 F5 ~9 e; D( w8 m; D3 {6 PHow much is your advertising budget?6 g, V" L/ s) E& p$ S) h8 g6 ^
What other networks are you a member of?
9 Z. p; i. ~7 E' e7 v# JWho are your affiliate managers at these networks?
0 I6 G' @1 a h) e# SDo you use social media (Facebook, twitter, etc.) to market offers?
- V+ d, M. a, I) n( ]5 oHow much traffic can you drive?$ D% n! A# w. \) E8 \4 i e4 x
Do you have a personal recommendation from anyone who is already a member?
6 N+ `- Y! e; l5 fOnce you provide satisfactory answers to these questions, the network will approve or deny your$ B. B% B: j/ a+ P* G; W
application. If you get denied, just keep applying or call someone on the phone and try again. Be+ X1 i- \( V! A; ~5 u1 v
persistent. Also, getting a personal recommendation from someone who is already an active affiliate# g) P: M3 _6 Y# f
for the network can be helpful.
# i& T4 u- J8 S& c6 r* fTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
3 w6 t8 \& \# }, lSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
5 {$ A/ r& q* a) |& Kowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
" T0 w8 `0 o% p+ T5 \- o1 O' [people can open a lot of doors as far as networks are concerned.
% a4 o2 L, G! H8 U" g& H) r" s% CAfter You Join a CPA Network
, `9 Z0 V7 k0 W M6 MOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager E) |8 q7 S% f, b1 j
and make an attempt to get to know them a little bit.5 f/ i6 `9 ?9 {! Q- o/ L
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their' ?6 R$ W2 m: J7 d$ B! ?
weight in gold. Start feeling them out from the start and try to get to know them. Once you get; y9 O7 r/ t0 p/ I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
: o1 B0 h$ V0 c. n, elarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
9 d4 k; V9 e8 c4 }+ n2 w$ {$ D/ dbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
* q- I: c- G/ n6 ~6 l& ~( Uemail.+ w& _$ r n8 V! ^; M) U
For more helpful info about dealing with affiliate managers, check out:; B* ]- U% g1 U6 ^( C4 P
http://ppvplaybook.com/blog/musi ... -affiliate-manager/9 n$ z4 } x8 I7 z$ Q0 f8 p# g8 q
http://www.mrgreen.am/affiliate- ... iate-managers-want// ?( ^# \) T2 h$ S( K( ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5" c5 m* c3 \8 m9 l) d
Set Up Web Hosting% `/ n) K7 @; t, L
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said4 o- u Y4 a8 Y8 d0 ]! v- ~* |
about internet hosting. In general, you get what you pay for with hosting. When you use a shared7 m! i5 a7 G2 D$ z6 L$ R. b
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
( D8 F# H( ] A+ p: o: Nwhoever else is on the same server as you.
) d8 } j9 j" @) Y8 |Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
9 E& |) J3 r/ X4 _' s2 _enough that the visitor can't close the window before your pop up is even shown. You have about 3
! j% Y7 C" e+ t7 Q9 ^seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.9 v0 Y5 B+ l o+ N2 q
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a0 Q; J" L9 ]8 Z4 B% b3 N
house full of roommates (hosting customers).9 X1 |8 ^$ r9 q# ]8 q7 M3 ~
In shared hosting, this is like having roommates where everyone has no specific designated area inside# N+ c" S+ t9 W1 z3 [8 c
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
" o$ A) S. Y5 W! w4 B( pfit.
4 ~9 X4 K/ e) H8 H3 zSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
3 E+ q! Y0 r- zthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
. g0 _ F! K+ s* ytheir food. Everyone else's food in the house has less space to take advantage of.4 C5 I. z; S; j$ Y6 ~% w+ C
If you have less server resources to take advantage of, your ability to serve popups will slow down. For' \3 D0 K( J9 s* B g
any type of hosting this is a bad thing, and especially while running PPV traffic.
& x7 I6 k7 V/ SIn the case of a virtual private server (VPS), everyone in the house has their own designated space
9 K' n+ C% F: X2 g" Sinside the fridge to put their food, and other roommates can't come into that space. The server is
7 `( ~& l/ J: i8 ?" Rpartitioned, so that each customer can only use a specific amount of resources at any given time.5 Z# S b* Z |- q, X
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
" \) U; h, j- o# D" B1 k( h4 hbelong to you and no one else can use up those resources. This makes it possible to serve much more
! \, Y4 X o$ y; q: n$ Z) X+ gtraffic, faster.
& r9 ]4 H# O" I' Y" u. V( HAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
6 [2 i# ^; J- O4 \" T. K. Y8 z! |Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is4 F5 i* i9 V, z: Z# r, I) @
here:/ H$ m1 e9 R* m/ Y% i
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
1 N2 u$ b- E: w+ l0 n& XVPS&highlight=hosting; c0 q8 g8 F# b' N! k( Y( j
Dedicated-Hosting-vs Shared-Hosting
- b8 E& S1 o0 X2 dhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
. `4 v6 h* H4 J7 w9 hHosting...Your-thoughts
9 j8 W8 A* n& F) A/ L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
, ~$ l* j! g2 U, \, \2 @3 pHosting Providers for PPV
" A. Y$ y. p7 D8 [Beyond Hosting
$ Y: n# K" p8 ghttp://beyondhosting.net/7 R1 w/ n" m. r) h+ A) ~
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
3 R2 x/ t" G) H+ v: C5 U7 M/ v$ |' }+ H( Yreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when: [2 N1 w5 m0 t3 p
direct linking with PPV. Also, these guys provide great support.
' P$ N" j1 Y+ q6 tProsper202 Optimized Hosting0 N' T# T4 j# W5 J, X
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/- W% I8 ?4 a2 D" x1 \4 h6 s2 \
CPVLab Optimized Hosting
' H0 i1 V& y6 {http://beyondhosting.net/CPVLab-Hosting/! N" t. T/ A" d2 Y. `: n
Domain Names for PPV7 Z$ l( ~! S1 c+ y) @7 V
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is ~" ]+ S: h+ x/ ?0 Q
where you're going to host your tracking software and your landing pages if you decide to make them.
Z' y3 y. o- I: f+ k/ I6 |Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,3 m* g" a# ?/ _' n
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
+ K/ m5 Q7 }! L.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
' h/ o$ l$ T! i6 Oterm or build a whole website.
0 }0 Y& V' V$ t" o& _After you buy hosting, a domain and get those all attached to each other, the next step is to install
9 c' E- ?0 Y# T: ytracking software on your domain. This is really important, because it is necessary to track your
; K" _4 {8 B$ }9 H" Fconversions down to keyword level so that you can optimize your campaigns. Without proper5 K5 ?3 p: O8 s0 H7 g
tracking, it is impossible to know what is working and what isn't., y8 M4 y- k) n6 Y0 a( n
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
, V: m& [' W/ `# Gis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.2 Y7 W- p1 j' }% h N
Prosper202$ |' L2 Y: a, N! m. }; X
http://prosper.tracking202.com/apps/
2 m0 n6 U* R: a& }7 k5 rCPV Lab( R& ^; M9 F, y
http://cpvlab.com/
$ a) I4 }1 f7 A' k$ wCPVLab Help Videos
5 B9 f- B& Q% ?6 t2 S' @4 }4 Xhttp://ppvlab.com/oweiw/oiurw/vdm.htm! i, j; a3 W. D; i4 j: q
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an l. N9 s! ]5 |5 L I
industry standard.
2 Z, o) E, P" b: @$ U- g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
! Q* y5 h8 m& C5 h: k! @, P) |& WCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
! N0 ` K1 Q; o& k& P0 C8 n+ O* [5 ogood support if you have problems with your installation.
! O! y+ c9 E2 l7 P# k7 PTracking 202
: b( f3 d" V# r1 h8 jTracking 202 is the hosted version of Prosper202. You can create a free account and then build your3 B4 M7 B& `/ M5 {2 P
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
7 M' g9 }% s* C" r) H) Darea.4 J" c8 w' W7 L, s. J& n. z$ ]
If you choose this option, keep in mind that your tracking software, one of the most important parts of
5 U3 U9 q. M- O; Y: d* hyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202% w8 e8 |0 l* O- E. G7 p, K' ~
interface, and their hosting.
) r- e/ L- b; j% }9 `Also, your tracking software reveals the most critical part of your campaigns- the converting keywords5 S; I0 [/ \9 C9 H( P$ [7 r& J
and targets which you are bidding on. Leaving this up to chance in order to save money could
# y; c( f. V) h: y% }potentially leave you open to huge risk if someone else caught on to what offer and keywords you
8 }0 X9 E$ @' J, K" z; t& Bwere using.
G( N/ \; d4 z* p$ kChoose An Offer
/ e% i2 p. E0 @$ B3 @2 `Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
" A F, Z, D- o% O* w b! WLesson on Offer Selection! W& I5 K: c1 x- i1 x; j9 D* V
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
) w9 d! [2 D0 {$ V! v2 ]# WIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so., T: q, E+ }4 l Z' u0 z( x* V
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
3 T. L+ ?2 v, @# x. w9 E* vLeadImpact as the traffic source.3 v4 \7 Q- l$ b
Now the best way to learn how to put all of this together is to just get started. For some variation in
/ A5 r4 s# G3 R1 ?* zthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked$ p1 q+ ]# Z" V1 m- x. y- r
campaign.4 ]- |) s" v0 Q3 m* O1 [5 [# f
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
- w, q& Z/ Z% c1 o% y7 a, {/ ?page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says9 ?) ~. I" L! d+ @) r+ k1 i
that all traffic is accepted. Y, q/ ~1 E8 {4 x
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
- I' R; X& ]: S! WThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can0 i( a: n0 `7 e0 H
get creatives like banners or images specifically for the offer.0 x: H; b& a/ }+ s5 Z! |7 y) c
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
# A6 J3 ?. D; @2 W4 |7 |. l. P0 hBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
8 C2 n4 ]9 w2 }/ ztrack my keywords. Without doing this, it isn't possible to see what's converting.
! a# m% [ B; _% a' h4 LIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
/ z7 N' M, f! `. Y% S% o" D" p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
3 B, Z- {1 G* x) a; j( uIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
U N; ?$ b8 { X6 {3 O0 M4 qbottom of the page:- Q/ J3 s/ o- _
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
4 k- @9 c! M( T" jClick on the offer → pixels → Add a new pixel and this comes up:4 y# g; A, X. J7 r2 D
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
% {* \! z& X# U9 `& Zfrom your software into the box that says 'Enter URL of image to load'.
, w7 Q4 X& O$ ^' UOnce you do this, it should look like this:8 U7 D" N9 q9 w- O- m& l- b8 |
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
. i% X1 G; ]1 o/ T7 r- g( \Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
2 y, m2 i/ _9 x' ~' o0 DNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
* V% S. w% d! d* IProsper or CPVLab.5 E2 `% h9 |4 g6 e2 g
G. y! K: E7 o% a |
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发表于 2012-12-27 18:47:17
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