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PPV GUIDE [PPV新手入门][28页]
. o. L- K& P$ w% [8 Y% Z详细的请下载电子书！. c) n3 h1 f" P' a4 g% W
& i, t6 p7 s& d6 |2 P* h% M3 u8 v
; [3 J/ c; _3 @: `' h" L& L
Newbie Guide5 g$ r6 p% \0 w, _. Z; v- C k3 C/ E
PPVPlaybook.com& P+ y& @' T$ S! `- M2 N9 k/ `" d; ^
Tracy Shaffer
5 P) }( O$ h; d! ^! q' I: zDavid Ford4 x& q- U8 c: `) R1 R* t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 14 U! @0 K: K' e; \! P
Getting Your Mind Right to Start Affiliate Marketing3 i# H6 F% _$ w: }# q' ?& Q* D9 Y2 n v
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
; \) T3 d" x' C# J' u6 Yever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
1 W0 n9 Q0 s5 Q4 g( f& [% T* _you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
5 _' w8 e; `% e) c' Pwith any success, these claims are laughable and far from the truth.+ @1 d! E* G7 j, I8 m$ i
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash. g, y9 i4 B6 S; F0 m; B- N
flow management. The main benefits are the low barrier to entry compared to other businesses, and& I: D$ |. F: C/ K, U E
the ability for a marketer to be a one person shop and make an incredible amount of money with low5 {3 {) s" Y% b0 p6 N0 ^. G
overhead.
+ Y& X' Y% H5 j( P$ `& E( xThe winners in this business are the ones with persistence when nothing works, who know there's
4 m9 G$ N- t3 I8 r; Aplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
8 v. d) K9 x8 l3 zThe cold hard reality is this: virtually everything in the space is changeable, what worked today can5 [3 }) ~9 H: O! a
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
. V/ @+ Z9 G' @/ U+ i. N9 f1 Y9 }Most of these things happen suddenly and without warning, and they all contribute to the amazing
8 D0 A7 i) N: R6 w# ilearning experience available to anyone with a few hundred bucks and the ability to open an/ }" C+ q3 G( v) N e
advertising account.. d/ q1 g! y4 a" Q; \
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
$ D3 f# X0 m L8 R6 O1 mwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet$ M3 B* I' G7 G! j1 N* b' |. B
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
+ }8 H; i/ h: ~3 q" C; Htrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
/ G- @: @9 U" ?$ l% V1 S QWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you9 T% L9 y$ v8 R' b- ]
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
$ w) F5 k" u2 a! Lstarted building.$ V7 L) C0 b* J5 T( k6 N
Things you need to get started:
( h9 y. V8 ]3 m9 r. U1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator). |1 |: z( X& \7 ]- P6 p
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)) W* G% R% B/ D
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)8 P0 t$ |" Y# M7 J9 x" Z. a: }
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
. R2 M( E- p9 x0 r2 QThis guide describes from start to finish, how to get started in affiliate marketing by running traffic# A. W* H2 j% u$ f5 }5 K3 m2 B b8 |$ j
with PPV.3 J9 ?' Y A4 B& |* Z, t+ Y
Basic Getting Started Definitions" m: F$ b% s( B# ~, M' o0 v
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more9 O: [+ f" s$ M% D9 A
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main. R: y* W" `- u5 J; ?' [# d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2* ]4 g8 g: j- m. [# U
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
7 t8 v: X: ^ E, Q) a3 Y u+ G* ~Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
7 I4 D1 S7 [: {2 Zreceives a commission on that product. An example would be the Amazon.com Associates program,
2 [6 d! N6 S0 A6 {# E jComission Junction or Clickbank." i0 f! q7 m( R1 B8 b
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
" J0 Q" r# E% c" s9 Man action like filling out a form, submitting their email address, signing up for a service or sometimes
+ ]/ z* M: H' l# f7 Sbuying a product. An example would be Ads4Dough or Neverblue.
- U4 S+ R( v+ s1 L4 A% C9 OAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
& L2 h [" {% haccount, getting the affiliate approved for offers, bumping payouts and just about everything else
2 y7 L0 b6 ~& i% i% nrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager5 i( U3 _0 N- O+ Q( v
right from the start can really help you.
/ c) ^- ?1 L/ z3 j. N4 zPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
' V$ z3 c3 A( s- y- qin pop-up form through downloadable software on the visitor's computer. The advertiser pays per# \+ N. J. P2 y$ w3 ~- a1 R
view, starting anywhere from .01 or .015.
1 p* K, R$ F R" s$ N2 eIn order to use this type of internet traffic, the affiliate can sign up with a number of different8 |- B1 C% n: L( H9 O& C
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
; X3 B' R3 c. hMediaTraffic, and AdOn Network.
3 c" _5 V. k/ [' MDon't popups get blocked by pop blocker software?% O7 @$ h, c' t) D1 f) |+ d
No. Popups are served in a new browser window as if the visitor had opened the new window7 f- G- |% m- ]( C$ [- H
themselves.
4 P: \+ Y- r& X8 c( jHow many popups get served to the visitor?) q2 s- Q$ n, }# T- I) G; O
The number of popups served varies depending on the PPV network. Some pop more frequently
9 ~3 V6 B, x! Q- i6 X0 b(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by/ Y8 w) x. c: N* Z
serving this kind of advertising, so they have to toe the line between keeping their software l* n/ d7 a" y3 ?, ~* ]
downloaded and still making a profit.- J# q3 L6 L9 T6 p
Isn't this type of software bad? Why would anyone keep it on their computer? H; R% W F( }. z
No, this type of software doesn't harm the user's computer.) J: d7 Q" W" B" X# L, `0 O
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
# _ r7 \; Z4 xtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
$ v+ r( ~3 p7 Y6 ethat they can continue to have access to the incentive.
; L' F' [0 I9 D: D f5 `; Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
( l" W" S0 e% g8 ?How to Get Accepted into a CPA Network
2 ?5 m0 I* `4 p- t0 s% k; S/ uIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place8 \& F0 O. T7 V- e$ _) ]. ~
to start looking for networks is Offervault which lists offers and lets you compare payouts across
+ q1 u2 o4 {: f( S) a v# ^3 Wdifferent networks.
+ s+ N$ r1 v6 R' y% O$ p3 cOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
1 [9 G1 x5 i1 v& B. w$ K8 e( ^application and be as specific as possible about your promotion methods. Usually some time after7 u$ { ~4 ^( h# U
receiving your application, the company will call to interview you. The phone interview is a critical g( D9 e5 K4 ?2 f0 e6 ?! c' @ t
part of the application process, and most networks will deny your application outright if they can't get
; t7 n; r9 U) p: X, D3 }you on the phone.
8 z3 S& E: y, M5 v1 v) B+ ZOften, the person who does your phone interview will actually become your affiliate manager after
0 z6 Z5 Z% U$ l! j' k5 ^. v7 Kyou get accepted, so it's a good time to put your best food forward./ V0 c7 w- M i9 L
You might not relish at the idea of someone grilling you about your internet marketing methods over
) h% Z! f$ m8 \ r5 b- k8 dthe phone, but trust me, this part is critical. Have answers in mind for the questions:0 @8 Z: [7 [* K$ y0 Y3 k x5 z
What methods do you use to market offers?
w j4 o3 I! m& G' ?8 k0 Y6 ^Do you already have a website you will be using?& ^ ~* \3 w8 S$ o8 F3 H$ k
How much is your advertising budget?0 o; V" Q# c8 W6 j" k
What other networks are you a member of?3 B* t- W6 P2 I) V$ ~
Who are your affiliate managers at these networks?. ~& @9 N5 d, T6 e L
Do you use social media (Facebook, twitter, etc.) to market offers?" X y" |2 z% ?& D0 L ` _& ^
How much traffic can you drive?
Q% Y3 v$ L* k# G( D/ ~3 S! nDo you have a personal recommendation from anyone who is already a member?
7 {& \1 b6 V0 f' k9 x+ H. mOnce you provide satisfactory answers to these questions, the network will approve or deny your
( a6 B: g3 m: `application. If you get denied, just keep applying or call someone on the phone and try again. Be0 K% ?! m# i1 k& c* J& [
persistent. Also, getting a personal recommendation from someone who is already an active affiliate! n) T! v+ A1 x1 S* P( c7 E" M
for the network can be helpful.
) C/ e/ y: A4 @8 S9 c; YTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
/ F2 G0 T6 e6 i+ j2 C- |% iSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
) A. d4 S3 p# A$ q. S2 Uowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
. _" F3 V" C! k! p+ [' Rpeople can open a lot of doors as far as networks are concerned.7 z/ m* N$ k) L( n0 j& V0 {
After You Join a CPA Network" G9 J5 w& \8 i' s$ a" q( e" q
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager; ]- Y, e* L/ y! S6 W
and make an attempt to get to know them a little bit.; o# g" y( A* S1 F0 A: P
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their) L, }0 W! B) L
weight in gold. Start feeling them out from the start and try to get to know them. Once you get% t \- S* \+ p) J# y; m# x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4- j" @4 N( m4 W* W* r3 T8 l
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout# t9 d7 {9 G r. U( P: a
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
2 E% f& N3 L4 `! X$ f+ Lemail.
- W H$ [+ o& [9 |' xFor more helpful info about dealing with affiliate managers, check out:3 c& i+ V( L' I, `6 T# C& t! h# Y
http://ppvplaybook.com/blog/musi ... -affiliate-manager/! U; ^$ i/ ~9 H. Q2 j1 i4 Q
http://www.mrgreen.am/affiliate- ... iate-managers-want/
5 |5 R$ g( ~$ r4 {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
; n7 Z! E/ s5 [; ^. Y2 H" L6 ^Set Up Web Hosting
# `# l$ ]$ g' g$ eGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said$ T7 n1 b# r1 H0 J
about internet hosting. In general, you get what you pay for with hosting. When you use a shared4 S) C, U0 k4 `/ M a: T. E
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with; a7 @8 n7 P6 i
whoever else is on the same server as you.
" }3 I5 p( i$ _# T% qSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast6 Q3 y; a2 N' c6 L8 \' z
enough that the visitor can't close the window before your pop up is even shown. You have about 3
, _# s, [9 j) P. K: ~' G" L% bseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
' d. P7 J3 y( x: Y* k* TTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
! X: Q2 {1 ?5 c5 N% `( Jhouse full of roommates (hosting customers).
9 @8 C9 D2 w- t7 ^7 d$ z! O& qIn shared hosting, this is like having roommates where everyone has no specific designated area inside
! b, F& F! @! g* d Tthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
% ]5 c7 ^$ |, R( Qfit.
# M% W) ]* ^8 Z- n8 Y# k4 u3 C2 OSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
; w/ l6 J4 J, R: ~7 _' bthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
- r+ }4 {3 x+ N! gtheir food. Everyone else's food in the house has less space to take advantage of.* i* C* q' e7 n
If you have less server resources to take advantage of, your ability to serve popups will slow down. For9 T% y5 _7 E$ Y3 {" _! c( l
any type of hosting this is a bad thing, and especially while running PPV traffic.9 f G# l/ Y9 Y- W! S( _5 n# M
In the case of a virtual private server (VPS), everyone in the house has their own designated space
: W. w8 O8 o# U3 jinside the fridge to put their food, and other roommates can't come into that space. The server is7 C' |. Y( x2 w
partitioned, so that each customer can only use a specific amount of resources at any given time.
, g% V9 Q: K* Y" q" H7 |A dedicated server would be like having the whole fridge to yourself. All of the server's resources7 f, Y+ r: U, A, y. r7 F
belong to you and no one else can use up those resources. This makes it possible to serve much more
4 \" c# G4 K- R$ h6 f. c: d4 utraffic, faster.
) v* u; P3 T0 X! q. y; Z2 B1 S( r* m# A6 GAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.2 A! |. |5 }! H T
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
# S, W. ~9 Q6 jhere:+ X- z0 K! `; `3 D, [
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-& c E2 n5 ^. @9 [. g _
VPS&highlight=hosting
! J4 ^' K* U! ]5 KDedicated-Hosting-vs Shared-Hosting
5 r' S* B/ j8 t3 _http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
0 Y9 r1 x. d" _- nHosting...Your-thoughts7 }, F# s' x& S1 ~+ X1 C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6. ~7 W) \4 W) W; |: c3 F' u5 [9 b- k R
Hosting Providers for PPV$ I2 ?! Z/ Y$ |8 v4 J5 u
Beyond Hosting
, J: O z- `% I* U9 a( x! m9 chttp://beyondhosting.net/2 V8 q; h& u4 {: W" B0 s% F
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment/ ~2 z# [. k( U1 Y
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
- X |+ Y o6 C; R$ ]direct linking with PPV. Also, these guys provide great support.% {& D/ X5 @* H4 a
Prosper202 Optimized Hosting
8 T& H( J4 Z9 J2 shttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/( g( e! _8 f2 [8 W
CPVLab Optimized Hosting
& s6 g2 P7 g* ?9 Ahttp://beyondhosting.net/CPVLab-Hosting/
( [3 N" |1 \, r9 E* V1 F: pDomain Names for PPV! V6 J, q8 ]) f1 g% o4 F
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
7 d9 _6 C6 Z kwhere you're going to host your tracking software and your landing pages if you decide to make them.
B; @7 S) F7 z& `Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,' M, d8 V) {: g
bland one is fine to start with, to host both your landing pages and tracking software. The .com,# x' e6 O2 c$ d9 ^% ?' X; j
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a1 ^1 b$ ^- F- t* `- q
term or build a whole website.. R0 ?) ~$ N7 ~! u2 n
After you buy hosting, a domain and get those all attached to each other, the next step is to install5 N/ _! g, e$ L ~' A9 r
tracking software on your domain. This is really important, because it is necessary to track your
$ U" o- [7 A+ g! G$ r: i$ U4 Xconversions down to keyword level so that you can optimize your campaigns. Without proper
- d$ ]7 o$ ~, z/ t7 n: J2 ^tracking, it is impossible to know what is working and what isn't.0 F& z4 T( m8 U% \6 n, f
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
! G3 f2 J$ K& M Gis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.* n- m) Y$ o9 P% F" b, v2 @2 Q
Prosper202& k5 l! n) A6 F; n3 _8 U& u
http://prosper.tracking202.com/apps/: p+ d( X0 P* g( k5 n; n+ A; S' [+ W* S
CPV Lab3 w5 }1 X+ h u2 C7 l
http://cpvlab.com/, z, p4 y! X: [7 Q4 {& v5 T! h
CPVLab Help Videos8 N4 F J$ y; g8 H8 s
http://ppvlab.com/oweiw/oiurw/vdm.htm
( n5 \' }% v v r7 w- NAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
- z& f- A$ K; Q5 @industry standard., h5 ] P$ Q+ y! ^6 Z2 t8 ] u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7" @( V" v7 O' C1 Z, P( \" F
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from# g0 H# ~1 {7 ?- D$ R6 |( U
good support if you have problems with your installation.
f2 b( }" R N3 i( ]Tracking 2025 Q. t9 `6 o0 R
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your9 e |5 H+ j9 V' R
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
. B: m: ?7 O: i* }' E0 barea.
8 o- \% P2 v0 Q0 {, j. T7 QIf you choose this option, keep in mind that your tracking software, one of the most important parts of2 e2 ?( }* J1 e/ a- _
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
# j, D* B9 F$ ~/ I8 minterface, and their hosting.
* i2 d0 o/ C# ?* G; dAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords$ L4 T3 P/ I" Q8 q
and targets which you are bidding on. Leaving this up to chance in order to save money could
9 X8 p4 |# E) u7 o% M5 V" Opotentially leave you open to huge risk if someone else caught on to what offer and keywords you8 Q9 c) _7 A* ?9 v5 z% A4 ^
were using.
, ~, \/ T6 m# m' A" _9 r& EChoose An Offer
7 {7 ?( i5 x4 c5 o* S: }% PNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
4 r/ c/ U( r4 O3 QLesson on Offer Selection& t& [2 [% C( E, c+ P
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
& s$ i) L* V2 e9 [. L- SIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.7 Z+ l% U6 |% |. b( B" V
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
) r9 G q6 f' eLeadImpact as the traffic source.
* S& l8 C0 Z5 p: w, C( rNow the best way to learn how to put all of this together is to just get started. For some variation in
) b! g; Q+ G* f' A; {4 a3 C$ Qthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
) `4 {) [, U4 r, F: l- G% \campaign.8 E% ^* K& g% K+ i3 ~
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
" V& N( B {5 e0 g' C9 L6 N1 i* @page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
0 C+ F8 v9 K( r* Mthat all traffic is accepted.5 F. T- D ~& u2 @
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
( @. {7 L1 K) [This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
7 O) q6 ~. j& l" w- q% k3 l5 Zget creatives like banners or images specifically for the offer./ B4 O( _, Z4 w! t" M; J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 82 p# q; k! b3 |, U2 ]0 H+ l+ g
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
' ]' c9 g4 ]3 Y/ I0 x; O- htrack my keywords. Without doing this, it isn't possible to see what's converting.7 t$ h: V7 N; i& [- h$ U) S$ j
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:/ i4 U( N% \& X+ p; z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 96 i& u+ T2 W, R" A" r
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
1 U1 O2 e2 K, H8 v; x* Ebottom of the page:
( Y; L: ~* T; c) S: a) sNext, I have to cut and paste this pixel into my offer at Ads4Dough.
* X9 A$ f) x9 x. e- }, RClick on the offer → pixels → Add a new pixel and this comes up:0 U; H2 \+ Y$ {) z! d
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
9 H$ o! S/ g; L( ]" Efrom your software into the box that says 'Enter URL of image to load'.' B+ w# ~2 l9 g9 j
Once you do this, it should look like this:
% k8 R [9 E) |! m7 U8 v) p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10* p9 Y/ [0 z& C2 M+ c
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:- m% e- A7 h9 j
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either8 m- k6 r R: V2 v5 ^- @# f" @
Prosper or CPVLab.' q+ f7 U4 Z! A! V' X X2 _" G( h
5 q9 t0 t. V$ B+ V
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发表于 2012-12-27 18:47:17
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