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PPV GUIDE [PPV新手入门][28页]
5 W" x$ o3 j# ]3 O# j4 v7 l详细的请下载电子书！7 _% m+ k3 s5 O/ X1 \1 ]
+ M" t2 o1 E* }
3 [ [' k: @" k5 pNewbie Guide
8 O, t; T2 u) qPPVPlaybook.com- ^3 R6 d- e6 _" N3 E# y
Tracy Shaffer& A* w+ g$ T- Y& Q' t
David Ford
9 E0 U% Q" J6 ? e2 t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1, m$ ~4 x, ]0 v$ e; ~# R U5 I
Getting Your Mind Right to Start Affiliate Marketing8 g7 z g L5 @9 {; q
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
- W& F3 b, n5 W3 ?) \$ Aever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
( a( k: l% a* K' m, Oyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing8 M& {: y' H1 B: m8 K
with any success, these claims are laughable and far from the truth.! U5 ?, C6 _ b/ R4 ~6 l! J5 i
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
$ B$ Q- ]7 J0 [7 z4 ^* J- kflow management. The main benefits are the low barrier to entry compared to other businesses, and
$ {2 q' @( g# h0 athe ability for a marketer to be a one person shop and make an incredible amount of money with low
3 d c0 e# v. n7 Woverhead.
7 W$ M+ U* Q% `$ wThe winners in this business are the ones with persistence when nothing works, who know there's
; g" }$ z$ y- Mplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
6 e/ k/ _$ b1 Z, r7 qThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
* V0 n6 s2 M! h estop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
- m1 x# p* t' M D' h( Q3 d- t3 f3 zMost of these things happen suddenly and without warning, and they all contribute to the amazing
( J5 u/ ?/ E& _: Flearning experience available to anyone with a few hundred bucks and the ability to open an) Z! J) \3 v4 L
advertising account.6 I) x g" ]/ s( F
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
/ K. `( t3 j* O. Q* ~" F; U! u$ f9 }where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet( w% q5 L+ e, ]2 x& S
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,' v* i$ m( m" A( F, T2 e# D
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence." i9 v3 }, {! b1 h5 j* X
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
7 Z3 t e1 H8 x, P* Hstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
% ]2 ^9 K# ^$ m/ @1 b% A" gstarted building.0 K" N# Y# s; }* j5 `( z) X. _
Things you need to get started:9 [" O6 I1 v$ t5 q8 P0 v
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)1 ]- B( h# e0 S: c
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)' |% b1 ~! R) [1 k0 M. z
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
( a0 n- f! [$ D) x+ `# R, w4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
$ Q( G3 @4 o) ~* j6 R$ c0 IThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
" E' c7 K% g( `, zwith PPV.2 O5 `. S& {4 i' J+ H9 X ^
Basic Getting Started Definitions/ |' h. P8 x" A/ e7 H7 W
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
9 C" {4 ?1 C! |/ l: V* ?6 Z$ paffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main6 k: k, a" c g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
' k4 x+ F; d: `9 B8 n2 X" ktypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
) }, L [+ P* x2 \Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate% S# M1 O1 t, s! i- U( G( F( H+ }8 P
receives a commission on that product. An example would be the Amazon.com Associates program,9 U6 j9 k9 G' Q* `
Comission Junction or Clickbank./ \* s- R' `% i4 L/ d
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
! s# Q8 k# O( l+ P- Yan action like filling out a form, submitting their email address, signing up for a service or sometimes# [7 B8 U; e6 w7 ]
buying a product. An example would be Ads4Dough or Neverblue.& r$ j* c8 W+ r) u$ n; f
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
6 U! ^8 s( }0 [! y6 \account, getting the affiliate approved for offers, bumping payouts and just about everything else
, B# Q- a8 l" m, @: N1 Irelated to an affiliate's account at the network. Having a good relationship with your affiliate manager8 E' W& m8 M9 c7 \% A2 L
right from the start can really help you.7 t& D& { ?" D
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
# i- X) O& `9 K, z9 p, Ein pop-up form through downloadable software on the visitor's computer. The advertiser pays per- p6 L% W* G! h3 {
view, starting anywhere from .01 or .015.+ z* i7 p# q# W5 a
In order to use this type of internet traffic, the affiliate can sign up with a number of different q3 a D( ?! v) n# L
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,1 M* R, L1 v7 x/ l3 [- |
MediaTraffic, and AdOn Network.4 S( B% W8 D" W5 Y" G
Don't popups get blocked by pop blocker software?: U" G3 B5 Y- T8 ~$ v- u
No. Popups are served in a new browser window as if the visitor had opened the new window; s; U p( Z; o! ?2 S
themselves.0 [' a J( P! k) d+ p; J
How many popups get served to the visitor?# x m4 T; M; A e
The number of popups served varies depending on the PPV network. Some pop more frequently
0 H, f- N9 p. r! V1 `(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by N' }; v- ?4 Y0 g
serving this kind of advertising, so they have to toe the line between keeping their software5 B, h2 G8 a( t% C7 P
downloaded and still making a profit.8 m, G/ K, e% p
Isn't this type of software bad? Why would anyone keep it on their computer?
( J; e3 k0 U( I' b$ FNo, this type of software doesn't harm the user's computer.
( u3 I# E% A4 O+ TCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
, a7 J$ I* U: r" N; i3 jtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
( _' O' J$ f% J7 u. x* W: n+ W6 O! pthat they can continue to have access to the incentive., |9 ?* M( z4 V6 T. w# V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
& ], V5 }% Y" V: O+ CHow to Get Accepted into a CPA Network
6 D% t! K6 H _" KIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place( `1 |2 X" c, \
to start looking for networks is Offervault which lists offers and lets you compare payouts across4 n+ \& Q% Q- q+ k+ e4 g: ^5 R
different networks.* K" K* y6 Q+ s7 ~
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)/ g$ j9 g+ T6 ~+ Y4 u
application and be as specific as possible about your promotion methods. Usually some time after
% t' _8 k7 Y* h, K5 greceiving your application, the company will call to interview you. The phone interview is a critical6 Q! M" X! h" }
part of the application process, and most networks will deny your application outright if they can't get
9 J8 h7 l q3 e( yyou on the phone.
, ]- }5 j/ \: XOften, the person who does your phone interview will actually become your affiliate manager after
" ~; `+ H' O" `you get accepted, so it's a good time to put your best food forward.8 y. b/ d$ C3 h8 k6 s: W
You might not relish at the idea of someone grilling you about your internet marketing methods over2 p& I6 B: k# l3 g" z
the phone, but trust me, this part is critical. Have answers in mind for the questions:
1 _( y4 |+ I/ \* X: lWhat methods do you use to market offers?
: o* G8 q/ P9 E2 k% c$ T* [0 [Do you already have a website you will be using?
" K9 g0 x/ o7 F5 D/ k- _ Y8 O% kHow much is your advertising budget?
! j; z* k4 q8 f# ~What other networks are you a member of?- r& A1 Y4 T% \; Z6 S) \3 F
Who are your affiliate managers at these networks?: l. l0 b4 t, r' a3 W) H
Do you use social media (Facebook, twitter, etc.) to market offers?
( Z7 b7 g2 ]; z* w' vHow much traffic can you drive?
3 u5 v9 @ M- E0 f/ i$ GDo you have a personal recommendation from anyone who is already a member?' n+ s1 a0 T2 n" {6 ?
Once you provide satisfactory answers to these questions, the network will approve or deny your
: r- e- w$ g q# |8 }6 @; Aapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
" C$ a. O( N; Rpersistent. Also, getting a personal recommendation from someone who is already an active affiliate$ X6 ~) q! S. e2 q9 U
for the network can be helpful.( z' j" J: p# a& N( [
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
" A ^* i6 \! U) i6 i p! Y& {Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
; \: H! b: F+ h/ j% Z, Towners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know1 s9 K$ R, i* S, E6 q8 n! B/ f
people can open a lot of doors as far as networks are concerned." I3 u2 ^' N* M& a4 s5 u6 h& s( }' N/ I0 `
After You Join a CPA Network
: U; F8 k/ x/ {8 F- R: eOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager% }5 b' b! f' q5 R7 E* l
and make an attempt to get to know them a little bit.
w# l$ e; i" T) y* L; }Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
% g+ G! r5 U) ?% p+ P# hweight in gold. Start feeling them out from the start and try to get to know them. Once you get* k9 b6 d2 [+ ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
: B% c: ^/ f3 x, O6 jlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
. @% z# l/ g- a+ zbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
' n/ C3 m, t e( R9 l0 l4 Memail.
6 f2 t ^3 q& U0 l: ^( i4 tFor more helpful info about dealing with affiliate managers, check out:
1 @( V- y/ D8 _8 E& }1 ehttp://ppvplaybook.com/blog/musi ... -affiliate-manager/& c3 x6 R6 K" w6 a: D$ h
http://www.mrgreen.am/affiliate- ... iate-managers-want/! k% S% F$ I, T% g1 S7 _$ H. S: v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5 `7 W; f1 T2 i( u, Q; `7 d- k9 z
Set Up Web Hosting* f6 C+ h% s) {8 K) K+ O
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said$ t$ M; J7 H/ F) d' V
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
7 X" t( n1 `# {0 r) s% t5 |host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with# K, ` R$ A# H: \
whoever else is on the same server as you.) c5 ]! o& C) }9 f2 m( u1 ]6 F( I
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
' }0 c$ M" d* c0 U' ~/ G! z/ h8 C- o3 benough that the visitor can't close the window before your pop up is even shown. You have about 3
" l0 c0 v- P+ L/ ?* T' Iseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.) E# T# y! Z- Q C
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a3 M* l S% C5 A' c: p$ {/ c) S
house full of roommates (hosting customers).
! Y& b, u5 _1 \In shared hosting, this is like having roommates where everyone has no specific designated area inside2 S% L& j5 Z8 I1 X9 h
the fridge where they are supposed to put their food. Everyone just jams their food in however it will5 ?/ V& x/ A2 s3 m
fit.
) G6 l- `. @1 Y$ x% }( uSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
4 }* H) H: Z" E8 b( G) ?$ M( Zthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
5 G, `+ m( E; |+ ?* O( k3 Ktheir food. Everyone else's food in the house has less space to take advantage of.' M b) w0 {& R d& E! [9 Z
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
' A# q9 _3 K7 ? i- L# ]6 H* o% [any type of hosting this is a bad thing, and especially while running PPV traffic.2 D6 s/ Y+ {% {7 x0 j5 }+ \
In the case of a virtual private server (VPS), everyone in the house has their own designated space6 e& q D, `4 o
inside the fridge to put their food, and other roommates can't come into that space. The server is% ~0 V: N9 h! K2 `4 I1 J s: T" r; k2 `; ]
partitioned, so that each customer can only use a specific amount of resources at any given time.% v4 r8 u; v6 w& C7 ^. `9 R$ I; _; K0 R
A dedicated server would be like having the whole fridge to yourself. All of the server's resources4 c6 D# E* B8 M& t4 a- o; ~
belong to you and no one else can use up those resources. This makes it possible to serve much more
8 F9 U; {* m# U! X' \/ }traffic, faster.
) e; [2 }% g, o7 q0 L/ X2 N% ?At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.. O( C: X: ^# D1 l- T. v. [# t
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is# M# p; }' V$ _7 y) r' k
here:
( A% x N+ r* W* Ehttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
2 m$ `6 t2 }( J8 d: Y; ^ F4 ZVPS&highlight=hosting! A2 Q/ ~; l l# {6 `
Dedicated-Hosting-vs Shared-Hosting* w" m- r$ g/ v# U! }
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-5 H3 D9 D" }* s$ r }/ M+ B
Hosting...Your-thoughts( V1 H4 y+ V* j' i; Z0 ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6, r: @7 M& Y7 S3 z
Hosting Providers for PPV: e/ u& N2 L- u) P2 t. ^% i/ J, {
Beyond Hosting
5 N- x. T- n7 A' Y) n: C2 qhttp://beyondhosting.net/7 g: g( m2 }; K% m+ o8 n7 E
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment' w9 q/ G5 z1 m# `
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when+ l) k7 b6 ]; h( ~8 ^
direct linking with PPV. Also, these guys provide great support.
5 z ^/ ^2 [$ O3 Y3 z1 u' Z* ^Prosper202 Optimized Hosting" T3 I7 ?+ g& |( H7 `; n$ A: ~/ M
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/ I& _% m9 o9 p$ W! K) u
CPVLab Optimized Hosting* M+ }/ ^) j8 `
http://beyondhosting.net/CPVLab-Hosting/
' \% v* f" Z2 T# [. l3 zDomain Names for PPV. O/ F1 c1 r, E) x4 z
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
) J% w" f2 I* I. X% nwhere you're going to host your tracking software and your landing pages if you decide to make them.
5 d. ?6 _* p- X7 H3 q) q* g; \& SOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
. N" B g P6 ], D3 ]0 u- i, _bland one is fine to start with, to host both your landing pages and tracking software. The .com,8 Q( a4 T Z$ U; {. Q z4 N
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
% ^0 l9 A7 J3 C, z: Jterm or build a whole website. t8 ^0 \( M3 K* w! G
After you buy hosting, a domain and get those all attached to each other, the next step is to install
7 A# d6 e7 A) Y# Ktracking software on your domain. This is really important, because it is necessary to track your
& x' @$ M! s L3 C, N2 T$ jconversions down to keyword level so that you can optimize your campaigns. Without proper/ X2 H4 x6 `2 H) R
tracking, it is impossible to know what is working and what isn't.
4 d/ ?! U' R* f( E$ c2 uTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
) H: V: p! d& t8 ~- g& ?! ]is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
3 o- F+ m/ x1 g1 RProsper2020 a9 C2 a7 D* q& h5 B3 d9 N6 \
http://prosper.tracking202.com/apps/+ v3 D+ C5 y8 R# e. }
CPV Lab* l) ~. F: n3 v
http://cpvlab.com/
$ l* x2 |- u7 A% A# e3 PCPVLab Help Videos
3 M% x+ ^) n0 Rhttp://ppvlab.com/oweiw/oiurw/vdm.htm
: A1 r3 \, H# P Z" H" DAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an% F( [$ f# a5 ?6 m6 }
industry standard.
0 H% r7 x1 h$ |, r* f% }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
, p( X8 U) d. i% ICPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from% I) O8 j# ~/ v$ S+ y: D4 F& c# w
good support if you have problems with your installation.
. y2 X6 Q/ A8 j9 ~, V. pTracking 202
) b7 @& P2 Q1 W; A0 j; n/ T$ P5 }Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
2 a9 d+ r5 K$ `% p7 ?- Dcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
2 p' Y- r' l4 tarea.
7 X/ C5 N$ l$ R5 xIf you choose this option, keep in mind that your tracking software, one of the most important parts of
: t( ]) R/ M2 kyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
! N7 y X' Y$ l5 D; tinterface, and their hosting.) A3 C, w5 B6 v
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
$ e) G3 H0 @& G& q% n% W# T {and targets which you are bidding on. Leaving this up to chance in order to save money could
) e- W8 `4 V$ b ~potentially leave you open to huge risk if someone else caught on to what offer and keywords you7 i6 N3 w6 `5 E s6 x/ J* |% [
were using.
! e, q3 d) q" S# g5 {& W8 cChoose An Offer5 h9 z0 a+ |* M& k, N& [
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
8 ~ G; o1 c3 P- c& xLesson on Offer Selection
5 V% t" b2 b1 i, Rhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
; `6 r* A$ C% wIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.+ W" u* e r& ` L
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using/ R) j4 Z3 M( }( |5 |
LeadImpact as the traffic source.
5 V# i/ Y$ Q+ ?5 b5 M1 qNow the best way to learn how to put all of this together is to just get started. For some variation in
+ \4 |/ s, }$ a3 j' G: hthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked$ M( H0 h/ f9 y0 F
campaign.
, A, n w. V% z; \- bWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first5 R& D. b$ L- D" v8 j
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
1 h+ s2 I' D, ithat all traffic is accepted.) i! m" ~5 O" i- ]* ]; l
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.2 V, `! t& w+ B" b' Z
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
: B5 E6 p7 v- K( p V. c% n+ jget creatives like banners or images specifically for the offer.
) d3 b f+ ~! T+ D) q, g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8. y! r$ D/ @' t* l
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
1 _( L7 v2 V/ m. m% Ctrack my keywords. Without doing this, it isn't possible to see what's converting.( r; B8 E0 }$ p* e% `
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
9 \, V+ E" V& m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 94 z ]# ~' g [9 d ~- W
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the: c3 U' B& a9 T! T: F+ }
bottom of the page:
* r- P, b3 ?1 h6 E. KNext, I have to cut and paste this pixel into my offer at Ads4Dough./ o& I4 e+ L* f7 q0 c1 v% r. N
Click on the offer → pixels → Add a new pixel and this comes up:2 g% r7 Z8 P7 v1 E# X
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL( S% m8 Z' d0 y- ^
from your software into the box that says 'Enter URL of image to load'.
* M4 G' ^6 p. u& z% S7 x5 h3 AOnce you do this, it should look like this:
3 e1 A# P+ P- P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
, @( @/ l; y6 ]& sClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:$ h! S+ E* ~ k# s/ q! s7 c
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either$ r7 L$ E* X1 h5 Z
Prosper or CPVLab.2 \: n; N# r) f+ f- I
, ^: }; w5 P- {# q4 D |
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