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PPV GUIDE [PPV新手入门][28页]
' \9 l$ ?4 _! b" a详细的请下载电子书！* a: k( x6 ? J/ N h: Z' T! A$ p
' z% L( m: A: Q8 x6 t2 B
; X7 K) Q% y+ M; C1 N# e2 Z" sNewbie Guide
* C5 Q$ C# n% c3 ]9 ~3 T6 JPPVPlaybook.com
6 |* I p+ ~! E9 ^: zTracy Shaffer# m& s' X! K- E% Z
David Ford
4 Y' T0 N: o* F& `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
' m7 T. @: `- M% e* k, _4 `Getting Your Mind Right to Start Affiliate Marketing
+ c4 B7 t& V5 u$ B" M! S3 pThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
& E. y. o+ l6 uever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where4 z8 v7 R* P4 `. H: E% u' M; N3 {
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing0 ~! |9 v" W# {* Q
with any success, these claims are laughable and far from the truth.
U [$ D6 C8 uAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash7 D% @# |1 l$ K; J) X$ V
flow management. The main benefits are the low barrier to entry compared to other businesses, and
4 p. M0 B1 E0 sthe ability for a marketer to be a one person shop and make an incredible amount of money with low
( C9 ^( L4 v9 x9 [overhead.
! x8 r8 t% [# r& u; s5 `- DThe winners in this business are the ones with persistence when nothing works, who know there's
+ a$ t% o% `0 z! H" T1 m* `plenty of money to be made and just keep at it, who can fail over and over and still build campaigns., r" G- F1 \: q0 W: F
The cold hard reality is this: virtually everything in the space is changeable, what worked today can) A( q3 E n, x1 s; ]6 [
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.9 r: r- e: t$ _' i6 n$ I
Most of these things happen suddenly and without warning, and they all contribute to the amazing$ j7 I& G0 e6 Q! v
learning experience available to anyone with a few hundred bucks and the ability to open an/ j8 W' s" A0 `( l. j, S
advertising account.
& G3 }( G$ T! [Your competitors are willing to work at this around the clock. This isn't a push button, instant business
6 n1 t0 Q K- Q awhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet) @+ |( l7 M: M* ~8 s& J; p! c
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
, \, d; }. h$ T: N8 i/ s, t* Wtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.4 h0 N. f7 f/ u$ v
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
* M1 W% k/ i' ?& H. C5 ^7 O6 E/ k" Astarted building PPV campaigns right away from start to finish. With that said, time to jump in and get$ e* f9 x7 B# j0 m
started building.
) g9 S5 }5 A. E2 w, s8 D/ iThings you need to get started:5 ?. V( K( q+ e, T1 `5 Z$ S
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)2 `; F! E5 h+ R. @. o$ w0 [) W
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
0 g z) r! C1 y* V9 Z3 N3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
+ [7 z% P0 m: h u4 L5 D, B4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
6 Z& S0 Y1 }4 ^6 v: m( rThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
# c" E6 `1 {: u( N6 M% ~$ Bwith PPV.- \6 P6 Z3 g! R
Basic Getting Started Definitions
% ]9 K# J ~: G: EAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
! K! |0 D# [6 Haffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main c0 g: a5 |* m z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
( {8 H) P1 s/ j; Otypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
# B# E) E# t r oCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate, T0 m2 r+ D2 A! ~
receives a commission on that product. An example would be the Amazon.com Associates program,
$ w; S, L" |4 I& y4 h7 mComission Junction or Clickbank.
^( B) |0 ^4 X! k$ \7 FCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
: {1 @2 J3 X5 ]an action like filling out a form, submitting their email address, signing up for a service or sometimes0 A$ e* e& {' m
buying a product. An example would be Ads4Dough or Neverblue.' G+ z4 ?3 m4 [2 P
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
& w" F3 z( T* C2 ^' T9 E4 `account, getting the affiliate approved for offers, bumping payouts and just about everything else* j- g4 y7 K1 {+ U+ D
related to an affiliate's account at the network. Having a good relationship with your affiliate manager# T! ` q0 i, ]: b6 N7 |$ b) D
right from the start can really help you.
$ b0 D# f2 G2 G& G% @. aPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
0 ?$ Y. H+ j, ?0 Iin pop-up form through downloadable software on the visitor's computer. The advertiser pays per' V2 r0 ^. K: \7 A/ H5 Q' E
view, starting anywhere from .01 or .015.! ?( [# ^3 O2 T+ R7 S8 ?
In order to use this type of internet traffic, the affiliate can sign up with a number of different1 E8 y# I# w9 t1 d- g2 f1 W
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,, f8 L; B8 E4 U
MediaTraffic, and AdOn Network.) o7 m( ?0 R- ?4 q* z; y' x
Don't popups get blocked by pop blocker software?
: _/ N) j1 f9 ], C5 JNo. Popups are served in a new browser window as if the visitor had opened the new window
- m) G0 T8 K/ K: Q7 l* d: p' ]themselves.
# U% c, w# ?* ?+ z$ I$ l5 }: u* v# kHow many popups get served to the visitor?/ h2 ^8 A$ O4 _% p3 K. b8 \
The number of popups served varies depending on the PPV network. Some pop more frequently6 p1 ~% o& V' l
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by5 X% I/ |( `3 y6 x) t5 Y- g
serving this kind of advertising, so they have to toe the line between keeping their software+ t+ [% a& a* Y) t1 R
downloaded and still making a profit.
0 G2 ?/ e& f& s9 C% jIsn't this type of software bad? Why would anyone keep it on their computer?$ }! W& C3 u$ f0 ^5 n' P
No, this type of software doesn't harm the user's computer.$ o( B! n* K: I3 h h/ B. {( s
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,( W/ U# S% M, j6 K2 g+ }& l% R7 T( k& U
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
+ A% X4 u0 @7 c+ A+ L1 ^+ V2 G& Tthat they can continue to have access to the incentive.3 j, {4 U2 V# z" l( |, K, F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
" v" |! T r. U9 x- uHow to Get Accepted into a CPA Network
) Q# i: E1 e; KIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place- Q. `9 e5 W, H. m& \- @
to start looking for networks is Offervault which lists offers and lets you compare payouts across6 ]* P3 p0 ?' ~3 J% V
different networks.
# H3 N) P* }+ E1 V) eOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)1 b6 V" q" Q; N! C" g6 {* Y
application and be as specific as possible about your promotion methods. Usually some time after
$ b* U/ }, ^6 x. B4 R6 }$ zreceiving your application, the company will call to interview you. The phone interview is a critical
& U* B8 N; \+ k+ E0 p/ g% C1 [part of the application process, and most networks will deny your application outright if they can't get
. J1 C: L) d5 pyou on the phone.
9 U, D, B& k/ K) ^) [2 @+ WOften, the person who does your phone interview will actually become your affiliate manager after) f4 E2 H! E/ [0 [0 |. d
you get accepted, so it's a good time to put your best food forward.
& M: M+ u) E, X# F' |3 b; P) b" uYou might not relish at the idea of someone grilling you about your internet marketing methods over0 ?9 i8 N9 D4 Q
the phone, but trust me, this part is critical. Have answers in mind for the questions:
+ H, ^0 f9 O: {- MWhat methods do you use to market offers?
3 D% H$ |* `# a( E( oDo you already have a website you will be using?
7 j' N9 B1 D3 ~) Y2 AHow much is your advertising budget?
8 A, f5 S W6 G4 gWhat other networks are you a member of?
7 n7 j" u2 z' @$ ~: `Who are your affiliate managers at these networks?
8 s$ B) L# \# p8 T7 S F/ @Do you use social media (Facebook, twitter, etc.) to market offers?
2 R7 s3 J2 t8 t0 pHow much traffic can you drive?& j D1 T% [6 @0 J
Do you have a personal recommendation from anyone who is already a member?; i# j* q$ V, G2 g4 _2 M* x
Once you provide satisfactory answers to these questions, the network will approve or deny your
5 d; `$ `4 i8 \9 W) Gapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
" Z- Z! P8 @, upersistent. Also, getting a personal recommendation from someone who is already an active affiliate; |% P% f0 r6 R) W! J
for the network can be helpful.5 _3 k" Z. x/ Y w4 L, ]
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
" c" h, P+ L# SSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
4 v9 C9 r& ~& howners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
/ o+ n5 Z2 S5 apeople can open a lot of doors as far as networks are concerned.
9 G1 I+ K# U8 d+ R+ tAfter You Join a CPA Network
$ j( D. V% S* O+ C T( YOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
' a+ S9 j* {. K; N2 Qand make an attempt to get to know them a little bit.
4 Z6 `) x* R. P8 rFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their# d1 Y3 ~2 G+ r6 w. A
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
3 h$ E9 y2 j2 r) a3 j; ?( p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4! | Z# K% u6 `1 O
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
, e" U; O4 X% j1 j9 K! J- pbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus( o4 V0 E T7 q$ Y' p' v Q
email.& q' h: a, c. i ^) |% k' U2 ]
For more helpful info about dealing with affiliate managers, check out:. o& Y3 ~' q' U/ `. ]
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
4 H8 x9 ]6 w, \1 U d7 I* ^http://www.mrgreen.am/affiliate- ... iate-managers-want/
: | r! W! y4 i% w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
) D' m* X( e; n; {Set Up Web Hosting6 g8 o: j5 Q* y. [
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
# w& o# u+ W% v; _5 Rabout internet hosting. In general, you get what you pay for with hosting. When you use a shared+ Q! J9 t* [' V. c0 j! E
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
9 y, g: [0 i) Z4 Ewhoever else is on the same server as you.+ K0 b) ~8 j" Z/ Z
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
5 r& R0 N2 _3 C5 |7 Senough that the visitor can't close the window before your pop up is even shown. You have about 3& K$ U0 S4 F7 r- D, |8 t
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
& t) x: F/ c: ?3 v2 UTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a! ~' g! G# ~4 J% {* Y( M& O( Q
house full of roommates (hosting customers).
) [; s! b+ S6 d4 rIn shared hosting, this is like having roommates where everyone has no specific designated area inside: v R& w' U7 F& v: @5 w
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
, O' |+ j0 @6 }( s7 Gfit.
* t, c& U% s7 ~0 KSay your roommate brings home a large turkey. They will then take up more of the refrigerator than- ]7 w, Y* `8 O0 Y" D# E
the rest of the roommates, by virtue of simply needing more space and resources to accommodate h% d( ?1 f0 P4 O7 r. r
their food. Everyone else's food in the house has less space to take advantage of. d) ~% c$ Q, `/ y4 _) p2 K0 h
If you have less server resources to take advantage of, your ability to serve popups will slow down. For! K7 ]1 X' [% K# a( ?' s
any type of hosting this is a bad thing, and especially while running PPV traffic.$ \, V+ _ x* [+ X8 U# e
In the case of a virtual private server (VPS), everyone in the house has their own designated space
4 f3 Z3 |! v4 Linside the fridge to put their food, and other roommates can't come into that space. The server is
9 r2 c, k8 v& V5 v& |7 Vpartitioned, so that each customer can only use a specific amount of resources at any given time.1 A; M$ o4 e' h, ?9 D
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
7 ~% M: M) F ]7 Qbelong to you and no one else can use up those resources. This makes it possible to serve much more
* s. ?, l( p& |7 y$ D1 Ctraffic, faster.0 W6 j5 m4 F3 N, |9 L% a" o! [
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
8 p T6 l0 K( L- \7 s- n H; [Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is: @2 [4 B: K: K% }
here:! n& G7 G0 x4 o7 q5 z$ N, i
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
l+ P8 C- {- T; [: L+ M T, ?VPS&highlight=hosting
* Y1 I. `7 Z/ @3 S QDedicated-Hosting-vs Shared-Hosting
/ v) t# }$ S% i' g1 b! ihttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-5 N4 r4 C" A7 p7 @6 S
Hosting...Your-thoughts' M7 M6 g; f' E7 I6 Z( _& J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 65 J% E: I1 T" I
Hosting Providers for PPV
a& c% j9 P* ]; K2 k4 }Beyond Hosting
1 q" u& @) @. a) L! L' ahttp://beyondhosting.net/9 ~- _) s$ P+ A, x* g" _1 V# f% Q1 ~
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
( ~7 Z: _: X5 P0 ?receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
5 V E, ^0 J! }! \+ ^direct linking with PPV. Also, these guys provide great support. A. z9 V: Y) Q5 v/ O8 Q# C
Prosper202 Optimized Hosting
4 @1 N @; w8 R6 e! {http://beyondhosting.net/Virtual ... per202-VPS-Hosting/& N+ U) C( ~* k1 H- x
CPVLab Optimized Hosting
- O' U: w8 M9 p( t8 |( Q# dhttp://beyondhosting.net/CPVLab-Hosting/9 d( d* e/ Z6 R7 \7 _8 C
Domain Names for PPV( \! Y$ w' \& U4 Q5 `
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is; L! l. r* s7 c+ E) a9 S
where you're going to host your tracking software and your landing pages if you decide to make them.; Q6 Z4 F7 F/ Z4 }" s6 `
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
% r3 h% t0 e3 t! S% {9 gbland one is fine to start with, to host both your landing pages and tracking software. The .com,7 f* u1 u& g: j. ]* S: b( x6 ]
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a. f+ o s8 J% }
term or build a whole website.
- ` i7 ^- m8 }2 O+ X" C2 WAfter you buy hosting, a domain and get those all attached to each other, the next step is to install, A. w, D: x! @: e% q
tracking software on your domain. This is really important, because it is necessary to track your
% Y$ `6 `9 u5 econversions down to keyword level so that you can optimize your campaigns. Without proper
9 \0 h( s8 b' @# ~1 u5 z0 M* x7 \tracking, it is impossible to know what is working and what isn't.
& l h) w) P2 tTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
- y/ l( V9 Z2 Yis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.9 w( j/ c! K) H+ O
Prosper202+ D4 _( s! L ~7 N+ \4 o
http://prosper.tracking202.com/apps/
0 p1 l7 j- L! @) S; d3 S* F7 j6 ^CPV Lab
% a$ \* |3 I) a7 w2 fhttp://cpvlab.com/" F, A" z7 d9 }. \/ N7 Y) h: T9 f' F
CPVLab Help Videos+ G9 [7 ~. O5 S3 n
http://ppvlab.com/oweiw/oiurw/vdm.htm
8 W% c- {3 J# [& MAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an' j' r3 \( |3 U, j, Q3 S# ?/ L+ z8 U; _
industry standard.5 a P. m, G# r0 V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
6 @5 W# Z$ \9 m; z: k0 [$ vCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from# l, X- ?$ S- v; N
good support if you have problems with your installation.
, `) v) ` e1 W% y5 E' z& J8 o0 BTracking 202' x, r j0 ]& O# g6 d
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your% l, I) W" H8 |7 [4 E) v
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
( x0 b. P* o6 @9 k6 ]area.+ f4 P/ Y7 E+ R
If you choose this option, keep in mind that your tracking software, one of the most important parts of9 z9 @* C, k- A9 C. \% M
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
3 N! c& M# Q2 @( J& R8 Hinterface, and their hosting.4 Y3 v9 c! A* `0 v( Z
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
) S& x$ t, x' p7 S5 W6 \and targets which you are bidding on. Leaving this up to chance in order to save money could
( Y+ R' V" t2 q5 t2 qpotentially leave you open to huge risk if someone else caught on to what offer and keywords you. E+ G# M; `8 J- z% H
were using.- {1 y. K, \! V8 ]/ E
Choose An Offer
3 k& I, r! }+ g/ r3 c& V; ONow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
U7 T! a2 r) f& FLesson on Offer Selection
' B# p/ L4 c) J A9 fhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
$ T$ X4 x! S/ B! @5 x: yIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
6 v" d* | ?# |( RTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using( z+ h6 J/ u5 t \
LeadImpact as the traffic source.2 J2 C+ h9 i& x: L/ ^+ K
Now the best way to learn how to put all of this together is to just get started. For some variation in, {8 v( U" W' b0 N* W0 X) O2 k3 K: i
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
7 B3 r& m$ p% O2 Ocampaign.
' d! e; b) L, l9 R2 aWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first3 n& U7 ?- O- e) e
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
" k% i8 [6 i& M! C# C( ?+ ~that all traffic is accepted.. I, X* m$ x7 [) A+ y
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
4 E" }* t. c" Y1 a+ D5 bThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
- k: ^9 B( g, k% bget creatives like banners or images specifically for the offer.: Y9 j0 x A/ m1 ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8 Y6 \" e4 m7 g9 X$ Z3 u8 J
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can( Z+ p; T. T1 j) [* W
track my keywords. Without doing this, it isn't possible to see what's converting.# Q* I2 e, @" k% d& j
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
9 T5 l t1 \: }* K9 w9 X" R5 U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
: G" g3 g; Q h' o0 B/ H! |In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the/ l: D. G6 m1 r" f' [/ Y" E( u
bottom of the page:! M0 S" u# u. s/ A
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
1 m, S# F T# Z7 g" i( FClick on the offer → pixels → Add a new pixel and this comes up:" |+ p8 \7 K; m- K% }* _8 p
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL! D8 B% X1 |0 o; I6 U( o; C! o2 z# o
from your software into the box that says 'Enter URL of image to load'.
, U6 C" O$ |' R" U+ l ^, VOnce you do this, it should look like this: f$ X% z( A, u. a; V. a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
: Q( y' q' T! q! mClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:1 T8 Y: [+ G' R
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
3 Q) ?+ `. V% _Prosper or CPVLab.) H4 g( d* P7 Q6 F9 {( ^
2 {( F' ?% D: @: R2 l+ E |
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