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PPV GUIDE [PPV新手入门][28页]% t" |8 U7 Q4 ?6 Y2 z( j
详细的请下载电子书！ N% w( Q; ^' U& a
, V+ ^' T5 N& A/ ^ O. D! g( ~( S$ L: j+ G) G2 |- L
Newbie Guide
9 p5 @% s" `. fPPVPlaybook.com
5 {2 g: W4 G$ X3 Y! n! n. CTracy Shaffer
1 R' x+ n, M/ F% }1 a: vDavid Ford
) s/ A$ I+ V- i) }4 t5 p* _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
; L q; [$ Y" T+ P' `% tGetting Your Mind Right to Start Affiliate Marketing
: t9 _& W6 \" Y- SThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
& w2 |6 B; d5 `) ` ~ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where* u! h" B1 a' G) k6 j" `% O# v3 u
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
m( h% Y) @2 }7 ~6 \0 ^2 @with any success, these claims are laughable and far from the truth.# o8 Q r% K* W& f# v- E
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash& ~6 K$ Y* S; l
flow management. The main benefits are the low barrier to entry compared to other businesses, and* W# z7 E% z, B/ l
the ability for a marketer to be a one person shop and make an incredible amount of money with low$ T# |. c0 k6 {- j$ y2 H
overhead.& n/ k& l, ~8 H g- b4 B
The winners in this business are the ones with persistence when nothing works, who know there's
1 S t. }6 s& mplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.0 F6 }" P0 P( q3 c% G/ h, o4 i& S h6 J
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
( ?) g# W) Z$ Dstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
. B# a7 A% S {' z& F6 }Most of these things happen suddenly and without warning, and they all contribute to the amazing
* \7 Q$ B, f0 a8 S: T. |learning experience available to anyone with a few hundred bucks and the ability to open an, T/ M# j/ i/ y' C# n& g
advertising account.
' Q3 J8 T* @" ]5 IYour competitors are willing to work at this around the clock. This isn't a push button, instant business
- J) Y' }0 u+ Y% N+ q$ n* Twhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet/ Y+ x/ @) q Z) J
marketing has spent countless hours learning, trying new things, launching, tweaking, improving," j8 X9 ^, P; c8 f
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
0 a& h5 K7 i" @% w- A% m& v* pWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you0 g" U1 L h" Z1 @& ~
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
. \& J, N4 | L# bstarted building.$ I: O9 b* w5 k# P' ?2 U/ A
Things you need to get started:# l- z: c3 o; M
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
" ?5 o9 s3 u: X1 G% h' t( A2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
+ i2 Y( S2 I+ }- @. S! A0 I3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
/ a+ ?+ T% h( a% p/ }+ ^4 e4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab); @0 ?: M8 K8 }, _
This guide describes from start to finish, how to get started in affiliate marketing by running traffic/ n) D O# ~( B' |0 Z9 K
with PPV.
1 y6 d" c* V0 _Basic Getting Started Definitions' {. X& q* T. G
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
3 `' K7 v6 W' F4 b6 x, {9 V3 ^2 K" Zaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
, L. X& x8 w( v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2% }/ Y7 j2 v, @8 j
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).6 A K; o, Y6 f+ j
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
, X6 B- j% k# z" H# preceives a commission on that product. An example would be the Amazon.com Associates program,
) {3 I* l6 m) ?, o* h) [. U% nComission Junction or Clickbank.% F9 k5 B( H! r4 D
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
' c) t/ Q y6 c1 B4 r1 Xan action like filling out a form, submitting their email address, signing up for a service or sometimes
/ ^8 G' b, M* i0 L2 k5 O: ?buying a product. An example would be Ads4Dough or Neverblue.- h% C) I3 Y) P
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
( d0 c `! Y) L! T3 L( X5 o; W( uaccount, getting the affiliate approved for offers, bumping payouts and just about everything else7 a; b/ W- J" }: n' |
related to an affiliate's account at the network. Having a good relationship with your affiliate manager# W5 ^0 I- Y& f2 [3 g3 ]
right from the start can really help you.* v/ R1 D9 j( [
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served/ c) k8 \- z" U5 L% s! J1 S
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per! f3 }% e# V6 R: O
view, starting anywhere from .01 or .015.1 B+ _' ?$ h [
In order to use this type of internet traffic, the affiliate can sign up with a number of different' T% [/ M s+ ]' i6 g# U1 Y
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,9 ?7 M. j( [0 Q
MediaTraffic, and AdOn Network.
& K2 ~+ e0 ~( xDon't popups get blocked by pop blocker software?2 M9 @. V3 c' C2 z3 H/ u
No. Popups are served in a new browser window as if the visitor had opened the new window' ]. ?# k( d% z: ?- i
themselves.
9 r+ W2 v; Z- z' @0 \How many popups get served to the visitor?& J8 i2 e. _/ g& O1 Y( |. i
The number of popups served varies depending on the PPV network. Some pop more frequently2 }1 X! M) p! Y+ v# ]/ T
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
% X/ o1 C1 r- v1 A' @serving this kind of advertising, so they have to toe the line between keeping their software
c% N8 f; S% r: {/ Ydownloaded and still making a profit.4 u1 ]$ K" A3 D3 Z( F1 F" {: U) Y
Isn't this type of software bad? Why would anyone keep it on their computer? C o) ^3 ^1 `1 U! c& W7 w& @
No, this type of software doesn't harm the user's computer.4 b2 A" C# w. u+ g' [0 k9 @/ o
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
5 \0 c- l+ o7 R7 n' n. d6 ^toolbars or videos to place the software on their computer. The visitor keeps the software in place so% a) H) R# i: z8 S; L) C8 H, s
that they can continue to have access to the incentive.+ a) N) C. S+ E; ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3- X" \3 D# J: e, x
How to Get Accepted into a CPA Network4 k; Q2 s, f4 D/ _8 d! b
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place/ c4 R* k+ ?. g: Q. s
to start looking for networks is Offervault which lists offers and lets you compare payouts across) n- R# J! T8 Y) g9 J+ g
different networks.7 x* z# V/ T/ r7 a! G4 o
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)3 _" Q. a7 I- k8 Y- R" u- C
application and be as specific as possible about your promotion methods. Usually some time after7 u: f$ I- f; `! i! l+ T5 H
receiving your application, the company will call to interview you. The phone interview is a critical
5 R( X/ _& i Y+ Dpart of the application process, and most networks will deny your application outright if they can't get8 _8 S3 C' m$ Y" Q0 w: ^( u% ]
you on the phone.
! {; b) Z4 V' U- C# @: ~Often, the person who does your phone interview will actually become your affiliate manager after
" E- G: R& H2 Vyou get accepted, so it's a good time to put your best food forward.
' {" G7 [9 G$ P% _1 d; G$ ~You might not relish at the idea of someone grilling you about your internet marketing methods over
- W! p. u9 z+ q4 o. Rthe phone, but trust me, this part is critical. Have answers in mind for the questions:
' | u+ W" |$ j" X5 P6 PWhat methods do you use to market offers?( z: u; v1 r4 |' H5 b
Do you already have a website you will be using?
- Y: {5 X6 a, Q& s3 f0 f% g' i' T' rHow much is your advertising budget?# C7 r- v$ T) \5 T' u' A% _* M* `( {5 r
What other networks are you a member of?# Z* T3 H$ k& S W7 T
Who are your affiliate managers at these networks?
$ S5 Y$ |1 N/ h7 r* x; m2 Z- K7 A1 H# rDo you use social media (Facebook, twitter, etc.) to market offers?
% d2 n0 j! s+ b5 @How much traffic can you drive?0 T- ` Z& I- b4 K
Do you have a personal recommendation from anyone who is already a member?
' E! G/ G4 n" }! v3 KOnce you provide satisfactory answers to these questions, the network will approve or deny your8 k) |+ Y# j3 U1 a
application. If you get denied, just keep applying or call someone on the phone and try again. Be/ ]5 W" m$ \7 e" T) H. h3 F
persistent. Also, getting a personal recommendation from someone who is already an active affiliate% v& C! p9 o: D' T( o, i' b
for the network can be helpful.
" N3 C# ~1 n4 YTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate& p9 X' m7 r7 T5 Y
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network0 d/ Z+ \! ?7 j) z2 p/ j' {* D
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know" C7 d4 W' {% t& `, t' D9 s# l3 |
people can open a lot of doors as far as networks are concerned.7 r( r/ Y9 `! x) J \4 e
After You Join a CPA Network
! Z/ z5 N, W, U; @6 D: @6 lOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager0 U, T h' X& t7 X
and make an attempt to get to know them a little bit.
/ q+ \: R4 V9 G) T% N# ~. R5 uFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their' _6 _, j( X) } V; N
weight in gold. Start feeling them out from the start and try to get to know them. Once you get' { `9 W3 G/ _& f7 E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 41 W5 U6 H/ v6 q. X4 f# U
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
' |2 e- c" U/ a1 Q) l1 cbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus1 f; }2 {; ?8 t6 N* j, r
email.
# {: i" i# C& r( O$ FFor more helpful info about dealing with affiliate managers, check out:" k. K6 B$ _6 ]( c
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
. \3 N0 R& K( F3 f2 Z7 x5 f3 I0 [http://www.mrgreen.am/affiliate- ... iate-managers-want/
! T9 Y" U* L" G& _) T% S0 }5 y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
! g! @2 c3 ? pSet Up Web Hosting4 p _' }# n8 a3 Y( a
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
, t- G0 F% F+ y" Uabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
P. m/ w D, b7 h4 F( |6 @host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with) _6 ], |; L* w
whoever else is on the same server as you.5 m/ |% s3 \3 k/ z) a
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast6 I& @: D& k' I o9 a/ C4 |5 O8 W
enough that the visitor can't close the window before your pop up is even shown. You have about 3# ^( a, b/ Q1 f
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
& b/ z: F" _+ }2 c( Y2 p7 WTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
: x0 T3 J8 v6 bhouse full of roommates (hosting customers).. N6 e! f( ` i# b
In shared hosting, this is like having roommates where everyone has no specific designated area inside* y- K! Y+ g5 i& f# a1 B
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
X9 H4 g( G5 {/ F5 @6 s3 `, Tfit.0 |0 O' b1 Y3 h; O9 s: h8 q- T% G
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than- j3 C/ U- m' A, }! O- Z
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
0 l7 p l0 Q5 M7 U/ ~" h# \% itheir food. Everyone else's food in the house has less space to take advantage of.
) H5 P5 a6 A' C2 X$ v. CIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
, d. ?. ^( B3 b# B) M* e. U: sany type of hosting this is a bad thing, and especially while running PPV traffic.) D3 m" r2 r! x' j& W4 |* {, f: M1 u
In the case of a virtual private server (VPS), everyone in the house has their own designated space* ^. X& @! V$ L/ \( `
inside the fridge to put their food, and other roommates can't come into that space. The server is s7 I9 D6 ]9 D6 E6 `
partitioned, so that each customer can only use a specific amount of resources at any given time.
& J6 A3 y, W5 l& C( t# Q) MA dedicated server would be like having the whole fridge to yourself. All of the server's resources, G; C0 |: J2 S2 c
belong to you and no one else can use up those resources. This makes it possible to serve much more' D6 |9 B3 e+ l1 W
traffic, faster.: m# B7 s, u9 y8 u; l' {1 g) v
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
% J$ T% t7 I" _3 \$ f0 H( lAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
% c; m: J. {; i6 Y9 t0 w" y2 \here:; E4 z- x8 S. J0 ?! C
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
" M3 j1 [$ ~6 h4 f+ o( VVPS&highlight=hosting- c- Y0 j1 d5 C; e7 q
Dedicated-Hosting-vs Shared-Hosting
' o. H, T8 V( H) Thttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
; o- \& E* o& A. H& e9 B0 BHosting...Your-thoughts9 K8 v a1 \+ x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 63 N# Y, `6 ~: `! B! [& ^9 Z* e
Hosting Providers for PPV
% I# C& a( f) v# F4 u. o% ZBeyond Hosting
$ z4 T; F( \. J5 rhttp://beyondhosting.net/
- J4 M1 F8 e2 E* ]# h7 PWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
& C. a# F% P. x4 q4 rreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when( K% Z$ j" @& n5 g: }
direct linking with PPV. Also, these guys provide great support.7 z0 u! a6 y9 j a- I. b6 L1 l& c
Prosper202 Optimized Hosting
( U7 O: U, |5 g: N: ~/ _! P! Fhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
8 ]3 c/ Z, N& j8 N/ DCPVLab Optimized Hosting. w9 O2 x6 T, i+ w# Q! T+ P0 c, ^
http://beyondhosting.net/CPVLab-Hosting/( r6 b+ O8 k+ Y) e) V
Domain Names for PPV
2 i5 O0 \ u3 n: bOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is4 ~% R, V$ M: x' |3 @- G
where you're going to host your tracking software and your landing pages if you decide to make them.% W' Q$ q9 k r$ `* h
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,9 {2 L8 n1 E! z4 y
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
( p2 s5 U5 Q5 ~7 D.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
; b \7 }$ U: j) h4 U- L" Lterm or build a whole website.
$ F# ]! ]% x7 s5 r0 f" `8 RAfter you buy hosting, a domain and get those all attached to each other, the next step is to install0 F2 }( ^* q" \+ G
tracking software on your domain. This is really important, because it is necessary to track your
- L' @8 R" J! p8 {# E- sconversions down to keyword level so that you can optimize your campaigns. Without proper# @* v$ x+ Z- T1 P8 i
tracking, it is impossible to know what is working and what isn't.
: @7 ^$ ]1 g% G( w- F; y: dTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
$ A0 ~0 {4 y6 I( {; C& _is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
2 u! {4 U3 A/ Y7 K( O, L& IProsper202
! e& u6 w% X8 G7 g$ U* ?, E" Y" ]http://prosper.tracking202.com/apps/
7 M2 F! ?( \2 C8 @CPV Lab
D7 F, e. h2 r/ Ghttp://cpvlab.com/8 D1 ]3 J- Y; T
CPVLab Help Videos
) w7 E: @4 x- {2 Vhttp://ppvlab.com/oweiw/oiurw/vdm.htm/ A: W* q5 J3 E( s1 B$ l
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an+ ?# Y; h1 s- g3 m
industry standard.5 b1 b" c+ D$ w8 U% z/ A5 G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
5 H$ ~' n5 N' ]CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
! s- c+ {! |' ]- T4 I8 F6 Hgood support if you have problems with your installation.0 S7 _! S& C1 U* Y% n) `
Tracking 202) q: ~- E; c/ K- [) |- K
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your# T, R2 Q3 n& C0 W; F$ v2 e5 I6 v
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
: T% b* k, G& @" A, C8 P! O6 N6 Iarea.
/ c( r/ c6 T- Y) p, F2 l. m( c Y* jIf you choose this option, keep in mind that your tracking software, one of the most important parts of8 p& b0 G4 w. a/ O7 z
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2028 j/ X6 t6 o+ \& \4 u7 b' r0 ?
interface, and their hosting.2 K8 g( N% V0 p) J8 O
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords" r0 B9 G; T9 D- ] c$ _ ^6 I
and targets which you are bidding on. Leaving this up to chance in order to save money could/ O& k2 Z/ o* X X& }8 l* j4 y
potentially leave you open to huge risk if someone else caught on to what offer and keywords you) D% v9 }. ]0 _
were using.6 k% J) ]. B" {0 R* `
Choose An Offer2 U& q. Q) r" m3 @2 H* V& K$ F
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to." i- @$ |3 h# f
Lesson on Offer Selection2 v/ ^$ O8 n6 l- M8 }* z
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
& k1 W$ |4 Y2 u% @2 S1 ]4 t. t" {In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
+ g `. a2 H/ |( BTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
; Z+ o) W- N" ^LeadImpact as the traffic source.
: d, S" L8 k3 p& \, `2 hNow the best way to learn how to put all of this together is to just get started. For some variation in1 P7 q E5 I: f& F0 l3 w
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
* m4 @, x/ @7 V# e V! E5 e% Bcampaign.8 a1 ~3 ?" k9 a- J% i% ?0 |. R" {
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
- v2 B a% R. D% F$ D0 Epage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
+ u' W0 w* x( m0 g% E; zthat all traffic is accepted.% l; [4 R% {' W b: ]' S
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
5 T1 c/ y* P2 ~/ }$ OThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
3 o1 |, V$ n4 R8 m9 P/ Tget creatives like banners or images specifically for the offer.2 \9 z: E# R6 K, x, G: W1 A9 x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8' R/ H( h- X; Y' F$ X* d3 W+ Q; G
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can" `8 g3 _( ^1 b5 R/ l I
track my keywords. Without doing this, it isn't possible to see what's converting.- ^) d0 z* M+ ^" R2 s$ _
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:4 C7 _1 E5 ^( _; b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9( V7 c/ b, ^. x$ n
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
( l/ E8 z" e6 B0 I$ X% T9 W# Vbottom of the page:
# _$ g0 F! B& KNext, I have to cut and paste this pixel into my offer at Ads4Dough.
7 D, l. h- n8 s# NClick on the offer → pixels → Add a new pixel and this comes up:' ]9 R; _2 A6 X: [+ _( ^- Z
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL6 g/ q& c% I+ }" D7 H# M7 V
from your software into the box that says 'Enter URL of image to load'.
. ^6 b1 V& Z5 C2 {5 jOnce you do this, it should look like this:
L5 a0 u1 ^+ [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
" @6 r' s# M' fClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
% C1 e) c* H" q4 {6 WNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
9 O7 B1 g1 o oProsper or CPVLab.& {# B, T8 j- E: j* ]
4 }. ]- Z' s6 h* z8 v, U' p |
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发表于 2012-12-27 18:47:17
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