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PPV GUIDE [PPV新手入门][28页]2 a" X& |/ }+ q( D; f1 i5 b/ x
详细的请下载电子书！
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9 y- T( w7 a. q [& l4 y1 p/ pNewbie Guide
0 d4 `1 N j2 }% S0 c! {8 M( B8 f$ _PPVPlaybook.com
) q! ^7 \9 N' {9 v" XTracy Shaffer
6 x+ y( Q& L+ y4 d/ K8 ?4 H& {David Ford
3 u- t# G$ S* [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1' b) S, `: I w, V, Y9 \
Getting Your Mind Right to Start Affiliate Marketing8 O3 Y) J3 E9 ?
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
' b5 V# g2 u& h6 lever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where! [6 n% d) G1 f
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing( Y9 m6 N1 v0 p5 e1 @
with any success, these claims are laughable and far from the truth.4 T1 }$ ^8 u/ {6 D. T/ S c: ^* c
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash) g+ g I4 ~& W8 c6 o; ]
flow management. The main benefits are the low barrier to entry compared to other businesses, and6 W/ O( y' O* `% @' D4 z$ F7 u+ }
the ability for a marketer to be a one person shop and make an incredible amount of money with low
$ q- Z* P$ X/ l3 }+ }4 H6 Moverhead.: v7 g; k7 _. o' E& B% g+ F
The winners in this business are the ones with persistence when nothing works, who know there's
1 S5 a4 e0 h4 Rplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
/ z/ y# t1 `( J2 vThe cold hard reality is this: virtually everything in the space is changeable, what worked today can7 A! z# _1 o( K! Y3 R! v' A u
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.' h$ P# O' k: {3 ?8 l+ r
Most of these things happen suddenly and without warning, and they all contribute to the amazing; n- S: G7 }. b2 U6 V1 Q" x2 {
learning experience available to anyone with a few hundred bucks and the ability to open an
2 A. X3 |2 d R* |+ Ladvertising account.
/ o$ t& r; _+ Z. z5 Q qYour competitors are willing to work at this around the clock. This isn't a push button, instant business+ J: Y! O5 g" W6 C f: T) n
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
2 n& ]5 m: G& E- rmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,3 A6 U! Z) i. c" l
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
: P# d2 R( W; F i- Q. mWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you2 F$ r d' I: X s$ M# k
started building PPV campaigns right away from start to finish. With that said, time to jump in and get- h8 v) |7 L3 S7 Z- I$ ^5 {! W
started building.# D/ N* _" b+ V1 }6 o a9 S& P
Things you need to get started:
( J$ z1 z3 U, f+ e1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
G; t6 a+ P7 K3 C1 S+ d2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
' B0 I" A2 K# A1 |9 O# t3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
6 S! k* X/ w6 N9 h5 J4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
" L4 d: S% T9 d E. t" wThis guide describes from start to finish, how to get started in affiliate marketing by running traffic& J2 c0 ]+ W" ~: Q+ w5 \0 C
with PPV.) y U9 L2 s5 \& @3 S0 d6 d! E" Q
Basic Getting Started Definitions- p- X& G7 m2 e% K. e5 a8 [9 X* U
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
8 O4 a; q& J: }! Y$ u5 {2 Q. Eaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
0 x% S2 h! u) [2 P$ e" r( |5 X7 L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 28 G% i' s8 r5 W8 N: F) B2 c7 Z' `
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
% Q1 h0 l+ s5 p8 f! eCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate, ]3 a2 M8 V+ G e5 U' r
receives a commission on that product. An example would be the Amazon.com Associates program,
( w' A( X( T) \9 H1 |, G* xComission Junction or Clickbank.2 j: J6 z: b! q4 p
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes1 @. C1 [+ ?, I; b" p& j
an action like filling out a form, submitting their email address, signing up for a service or sometimes/ t/ C/ z: V1 f; j
buying a product. An example would be Ads4Dough or Neverblue./ B3 k, b4 J( Y3 O+ \$ A
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's* v) w9 W9 \2 W2 T4 h I6 j+ _: E
account, getting the affiliate approved for offers, bumping payouts and just about everything else
# g8 i8 @# }3 |5 qrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
, _5 E( Q! v1 u& J1 V4 Yright from the start can really help you.0 M) d& q( X9 ]6 @1 g! ~8 l
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
2 n0 L! H2 p6 r1 M6 Q6 sin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
0 c/ [: F8 L& Xview, starting anywhere from .01 or .015.
# z# y1 x2 `2 F- p* I3 k( HIn order to use this type of internet traffic, the affiliate can sign up with a number of different( f7 ?2 k6 O# v- s. O
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,5 X: B n$ I) b4 x+ j
MediaTraffic, and AdOn Network.
% t/ Q# {/ F- R( ]% aDon't popups get blocked by pop blocker software?' |' \: d+ U; J% B/ l. U. } s$ G
No. Popups are served in a new browser window as if the visitor had opened the new window
2 b) Z v3 U! U) _themselves.5 _$ B1 f: b5 l3 ?$ k5 k2 t
How many popups get served to the visitor?
3 L: @, L# L# d- j. sThe number of popups served varies depending on the PPV network. Some pop more frequently
$ \! ]8 o* e* z+ o7 Y(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by8 S9 B- D3 Z# {( C2 A3 {& }: @
serving this kind of advertising, so they have to toe the line between keeping their software
# K: @; M P& |& _: `$ Z4 gdownloaded and still making a profit.; \2 f m6 y* }* c0 K. J* D
Isn't this type of software bad? Why would anyone keep it on their computer?9 p- B A8 N( ?' p
No, this type of software doesn't harm the user's computer.
/ j$ q `7 u# C% Q# `0 |3 G+ YCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
5 f# _+ b" V2 `2 b- o2 e+ @4 atoolbars or videos to place the software on their computer. The visitor keeps the software in place so9 y# `* B% Y) ^, `3 b: B0 k
that they can continue to have access to the incentive.1 Y* R5 l7 a# _& g/ T1 X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
+ ?* _$ Y, H% T. n) C8 l" NHow to Get Accepted into a CPA Network
9 m6 z/ b: Q& I. ~9 [In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place$ ]0 r* o n3 J" ^( c5 F
to start looking for networks is Offervault which lists offers and lets you compare payouts across
% p' j9 a* s5 `7 p' U: W) zdifferent networks.- k# Z9 V/ w% B C8 k" z6 N+ z+ c, a
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)8 H: k3 s1 H, P
application and be as specific as possible about your promotion methods. Usually some time after' }8 o$ H8 H; c: W
receiving your application, the company will call to interview you. The phone interview is a critical5 q Z0 P- V! J# t8 r
part of the application process, and most networks will deny your application outright if they can't get: h- Q" W1 g5 v, c6 r1 ]3 M
you on the phone.; ~' E% F% g) X
Often, the person who does your phone interview will actually become your affiliate manager after
, w4 C# g) Q+ e- B gyou get accepted, so it's a good time to put your best food forward.
1 j; B2 f4 A& s7 D0 G/ w( N) ?You might not relish at the idea of someone grilling you about your internet marketing methods over
: U4 u2 k, ]8 mthe phone, but trust me, this part is critical. Have answers in mind for the questions:
* z! w5 H/ C2 U$ `) dWhat methods do you use to market offers?
! O6 U! L/ V+ F* P+ V/ V% w9 fDo you already have a website you will be using?- S6 R5 L& i g, W7 Y
How much is your advertising budget?
) f- W( c# h+ C7 j1 t+ B1 g% s/ SWhat other networks are you a member of?
5 E: |) f. J- Z9 KWho are your affiliate managers at these networks?
: e, m9 w; n1 T- g8 [3 \) b. { JDo you use social media (Facebook, twitter, etc.) to market offers?6 [2 f. }, x4 \" j5 w$ o/ Z7 _
How much traffic can you drive?
. A3 \9 p, K# r, ~Do you have a personal recommendation from anyone who is already a member?
0 D, F+ A$ v: S8 S7 e. `% HOnce you provide satisfactory answers to these questions, the network will approve or deny your; Q4 X @; I2 ]
application. If you get denied, just keep applying or call someone on the phone and try again. Be
8 h8 r5 I1 J6 ]: G' g* A; ?persistent. Also, getting a personal recommendation from someone who is already an active affiliate% G' d; j+ ^6 B+ V E
for the network can be helpful.
: }9 \. V) e" l* {To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate3 F# C0 Z* B, ?( u) f6 `0 x
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network: {5 t C1 @+ `: j+ v
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know5 N! ?+ ^4 J) D. _& P
people can open a lot of doors as far as networks are concerned.
5 ?1 e* O6 }# o% hAfter You Join a CPA Network
% e. a. s: K0 S# j& ~2 ~! kOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
( x$ c3 T& s, X) _and make an attempt to get to know them a little bit.
. q' t1 ^, m) ^1 k" BFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
0 y! f, h: |4 z/ R9 _weight in gold. Start feeling them out from the start and try to get to know them. Once you get6 K- c! X; `& A+ v7 C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
d6 ~) u, v5 [larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
4 P/ c. Q$ V/ [& }7 `" d2 bbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus( |& r7 E5 z" p4 [. {
email.! L, c2 ?3 Q U) t/ f6 \2 e& A. M
For more helpful info about dealing with affiliate managers, check out:, ~6 q$ [1 P4 a4 S
http://ppvplaybook.com/blog/musi ... -affiliate-manager/' ?: O$ ?5 [: L. ]. W$ S* ~8 k; i
http://www.mrgreen.am/affiliate- ... iate-managers-want/
# X- f. D: L, ~: U) r' W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5 I' I |( C5 \$ {
Set Up Web Hosting1 e: R$ o' H+ c) q4 c
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
& X+ H1 E9 s& h+ G3 u6 pabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
% d k& b7 E0 Ihost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
& }" ~+ v" D3 ]9 \whoever else is on the same server as you.2 n- t7 S& ^6 }% R2 g9 Y- L
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast. F- y7 n. I8 \* p" i: e1 \( `
enough that the visitor can't close the window before your pop up is even shown. You have about 3" o/ A/ U! f- ^9 @+ k U$ _7 c. {
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.+ Z" y: K" ^! ]8 p7 S; d" l
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a+ B8 }& f1 }* N: p M& A
house full of roommates (hosting customers).# O- B" E0 t7 ]# c, b$ f
In shared hosting, this is like having roommates where everyone has no specific designated area inside
# a- G) |/ [/ @: U* [3 N* S- Pthe fridge where they are supposed to put their food. Everyone just jams their food in however it will, K) z- n/ c% M% g3 Q5 N F
fit.( C' w$ I) H: ?4 R! x+ b
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
( ~ t4 a/ \6 `' Uthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
# A1 X; L3 n/ m5 ~8 etheir food. Everyone else's food in the house has less space to take advantage of.
$ F3 k! t& O) r" E6 B; [If you have less server resources to take advantage of, your ability to serve popups will slow down. For& v0 `# P+ U1 {7 i, W/ g9 i y
any type of hosting this is a bad thing, and especially while running PPV traffic.+ y3 Y* X8 B) `
In the case of a virtual private server (VPS), everyone in the house has their own designated space& s# c9 q# U5 N+ t' A( p
inside the fridge to put their food, and other roommates can't come into that space. The server is
3 Z N/ S* a0 g; N# _9 P- Wpartitioned, so that each customer can only use a specific amount of resources at any given time.- x! u- _1 v9 y* U
A dedicated server would be like having the whole fridge to yourself. All of the server's resources; o8 f$ r; b# t% W4 L
belong to you and no one else can use up those resources. This makes it possible to serve much more
& R' R( u' u% mtraffic, faster.
}# g( @9 Z! @+ @" m; U2 v- OAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.+ z2 D: |( w5 P+ q, i; C: k
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
& q( _: y$ m* S- V lhere:4 Q$ A) O9 b8 s4 N5 X( c
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
' Y+ z' N1 {1 V ]: `/ Z; i/ nVPS&highlight=hosting
' B. o2 B( _8 NDedicated-Hosting-vs Shared-Hosting
2 R$ l1 p- b I7 Ahttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-+ S: |: C- g. S. i& w
Hosting...Your-thoughts$ ?7 w3 ]# k9 N' y- {' o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 69 a8 {# S0 @. p. ]0 ?/ j
Hosting Providers for PPV
- k9 a/ q* N5 I3 kBeyond Hosting& q5 ]5 T) y, |* R1 r+ C' e
http://beyondhosting.net/
" y( q/ p4 p' gWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
* z7 |5 }' ^8 r3 q; Qreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
! s2 s2 {* x5 Q" Vdirect linking with PPV. Also, these guys provide great support.
5 j$ l3 D3 G9 d& k1 AProsper202 Optimized Hosting, m; j, f/ ?5 U L* Z
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
$ I9 G7 q3 `1 X8 t* o- ^CPVLab Optimized Hosting8 n& b: Q; h( v- F4 y+ ]1 y, O0 G' N
http://beyondhosting.net/CPVLab-Hosting/: P/ Z4 `$ v1 B$ S* w* C
Domain Names for PPV
5 t, z/ t+ Q6 ^7 g5 T" ^" j9 QOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
7 d) f' R7 T9 u4 iwhere you're going to host your tracking software and your landing pages if you decide to make them.4 ~- J" z5 t2 _* t! g
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
$ j& s7 W- M+ ~( m1 I1 t% X: s: lbland one is fine to start with, to host both your landing pages and tracking software. The .com,
' G" Q& v) G- f& O; M- D7 O. S.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a) D3 o* P* e( E; w& Q* J
term or build a whole website.
% W6 T2 ^ L! V# j/ ]After you buy hosting, a domain and get those all attached to each other, the next step is to install
! d' L! B- {5 Mtracking software on your domain. This is really important, because it is necessary to track your
* R( z7 a# p Cconversions down to keyword level so that you can optimize your campaigns. Without proper
! c' r7 @! f, s6 ktracking, it is impossible to know what is working and what isn't.
1 F F7 S- H- m2 S! K. ?To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software! d$ d2 @1 L0 ]4 G3 r
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.# e% m& g+ J H0 b& W& ^2 r7 J
Prosper202
- U' M& }, f+ w/ I5 ehttp://prosper.tracking202.com/apps/
3 z. V8 g; l" Z) _6 S4 YCPV Lab: \. s3 g" e2 G9 n
http://cpvlab.com/
( j4 e0 f: ]. D0 P0 P% D; eCPVLab Help Videos$ Y6 d- @5 S& p4 p, O
http://ppvlab.com/oweiw/oiurw/vdm.htm
b6 J" ?+ j K4 n. i5 GAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an, d" M7 ^* F t( ?: G& p
industry standard.
" H5 p6 B( Y9 i: P& j$ L( y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
" r$ u" b, B: ~3 I5 L& ^8 H' N( t" YCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from: D. k" J, a$ T
good support if you have problems with your installation.
( F6 E$ ]- `4 ^5 }, l) R. J! zTracking 202
2 v# X' z+ P% r9 l% G2 M+ `Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your- P. d2 d0 K1 R: u5 n! O) R
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
j' f* Z' c; }& y. B( u1 X1 uarea.! y1 O: u1 W3 V+ v
If you choose this option, keep in mind that your tracking software, one of the most important parts of
" Q( o1 \% ^# y& ~( A. o9 {/ syour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202+ I1 }1 d/ N, }* L9 `0 P4 z
interface, and their hosting.+ k2 |) s, q3 t* Y* j8 s
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
P% _1 I) t) pand targets which you are bidding on. Leaving this up to chance in order to save money could
6 q; |+ N6 k# T5 @, H2 F7 n3 zpotentially leave you open to huge risk if someone else caught on to what offer and keywords you) {% C0 O! f2 E
were using.# }5 [8 `9 p i7 P! K
Choose An Offer
+ [/ w8 E" T5 m5 `# k0 ?/ iNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.0 G" w, {, h. ^2 t9 K' \
Lesson on Offer Selection5 p2 T4 K6 R, d% H; y o) B! v5 m
http://www.ppvplaybook.com/forum ... on-Selecting-Offers, c0 g5 P( ^" h# J9 U
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.8 o- B7 I! t4 O( l5 f/ l
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
, G ]( @4 [% _3 X" FLeadImpact as the traffic source.
5 d- N0 J+ j& |# i# }& KNow the best way to learn how to put all of this together is to just get started. For some variation in: H1 W8 d S, ?; W! Q6 k1 _
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
& E6 h7 K7 u0 E- U/ Ecampaign.
0 ? ^8 l! j2 gWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first, l, f1 _' W" x& ]% @% O! v
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says1 \- e7 y/ w/ S
that all traffic is accepted.# K2 m5 V4 b4 f& |
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.- u- T8 Z, P& ~ K2 @4 p
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
5 R$ Q8 `3 L' }2 Lget creatives like banners or images specifically for the offer.0 v7 @( G" H7 f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8" E: ^3 q$ C8 _3 H" I. n
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
. g; K/ S3 F1 ~track my keywords. Without doing this, it isn't possible to see what's converting.
' U4 U$ m, v2 B* m4 b! }In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
! z0 H6 x3 k4 c4 ]& M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
9 d ~# g+ v. b& X1 P7 H1 g- I, `% dIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the: w3 a G7 o& s# ?# J) p/ \
bottom of the page:+ G8 J* z2 B& C. b; H0 |3 W
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
2 m0 e4 h% B7 g0 v1 t) yClick on the offer → pixels → Add a new pixel and this comes up:4 H% `" _: `. q) ^! ]1 J9 ^
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL H9 [1 F0 I$ M' R4 I7 t% e
from your software into the box that says 'Enter URL of image to load'.& r9 X. @6 N, N O$ n
Once you do this, it should look like this:$ G0 m& N& R3 j$ T0 p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
# [- o+ I% ?+ y1 _! d8 q# B1 cClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
l1 S w, {7 Z& K2 V& R2 {Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either- Q" N! E; F6 C$ S" R2 e
Prosper or CPVLab.
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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