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PPV GUIDE [PPV新手入门][28页]
0 C( r+ g* K) F8 h+ r8 v: w, C详细的请下载电子书！
% r" K5 q4 N) ?$ T. Y$ O3 Q; ]3 ?( n7 K4 D1 r1 H
! |. B ]5 b2 \1 C* yNewbie Guide$ l) I1 N2 M+ @" _$ Q$ R7 A* \5 u
PPVPlaybook.com
+ j' X3 _/ g* H( V+ ~; J/ U3 ^ ^6 [/ bTracy Shaffer
: t |0 e+ l; O( M' _David Ford
- R v ]# `- W, k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
1 ^, h# r# H* w" YGetting Your Mind Right to Start Affiliate Marketing J. J, b6 x1 B* D
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
0 w/ Y4 U: }& o8 a; sever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where1 c; w6 {. [7 [/ h5 |! @0 C
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing4 s! S" T3 ?2 y5 E
with any success, these claims are laughable and far from the truth.
7 L* Y; k% I# [4 nAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
* W% `1 _# w, \( L- K# Gflow management. The main benefits are the low barrier to entry compared to other businesses, and
z6 c3 S0 B9 l( j8 C( xthe ability for a marketer to be a one person shop and make an incredible amount of money with low) {% s) L1 t( L1 Z" ^+ L
overhead.
0 e9 Y9 w2 ^* J* x3 qThe winners in this business are the ones with persistence when nothing works, who know there's
9 G5 [# A3 T2 J6 ~plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
$ w. H c, G0 F4 F) o. K! o( oThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
% U v* p/ F8 r. ustop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.9 E" F/ ?' d( Z9 J& ~8 n
Most of these things happen suddenly and without warning, and they all contribute to the amazing: ~& Y$ ^; S3 A# A5 g; ? l& B" b2 Y" n
learning experience available to anyone with a few hundred bucks and the ability to open an4 [% s- D! t* d
advertising account.
- t- `5 T% Z# yYour competitors are willing to work at this around the clock. This isn't a push button, instant business
) e% {6 n+ M9 p; J; Twhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet3 x Z* `; c' B, G# b) b+ p0 ~
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
9 c1 v$ G: O4 s2 s' Ftrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
?8 V2 M b: f* T: p3 s2 FWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
3 }) {! t4 p2 w3 kstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get2 m- N9 U0 ~3 ~& U: T2 u) z" d
started building. o. G9 O% a; H" ~7 q
Things you need to get started:
3 A$ l. {3 M. q2 q# m0 A7 B6 T' R4 t1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
4 {: E$ [6 O) [- p k9 F0 w+ J2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)- S& s0 W! T4 g* i) n
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
- i' Q8 l# H& @9 O& Y5 b4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
% C7 J: Y, [' e2 c$ HThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
$ X- Q( {5 u d$ I. p, E; Swith PPV.
9 |: F" J4 s) k3 O" iBasic Getting Started Definitions
* I# @. P1 ~" Y5 U5 p: CAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
1 ~3 ]% S5 Y$ \: ]) }4 kaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
! T2 h: j/ T4 a) |2 e/ ^4 R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2/ w* j ^6 V* ~. x4 C4 A, {
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
4 c# X x7 l" j* UCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
8 F2 N( M# u: T" U: [# q* {receives a commission on that product. An example would be the Amazon.com Associates program,3 \# p% U- F9 M% S& ?: G3 S6 y8 a
Comission Junction or Clickbank.& }$ @8 _ P% L- q, c6 c9 m
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes( u) ~) y" J" |& y3 J7 K8 E
an action like filling out a form, submitting their email address, signing up for a service or sometimes( N, i$ [9 B d- g0 z* O
buying a product. An example would be Ads4Dough or Neverblue." D* J6 Y8 C+ N* s/ i3 Y
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's6 z. ^# T( c5 j7 }. @# r% {3 }
account, getting the affiliate approved for offers, bumping payouts and just about everything else
6 x0 Y1 [: r' f. v4 O) vrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager+ s6 u, j2 ^9 |) a1 t7 _
right from the start can really help you.
, F- x: O I7 mPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
3 x8 e3 W: B/ f9 f* \, Gin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
# m8 O7 ^1 o# N2 O _# `6 e; Oview, starting anywhere from .01 or .015./ c5 t+ q8 r) G7 a+ \. N. x3 Z' j
In order to use this type of internet traffic, the affiliate can sign up with a number of different
' u+ o& {& G2 h7 T+ }companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
8 Y- A/ j T5 H4 q. UMediaTraffic, and AdOn Network.
9 a! L) o9 h; h' b% rDon't popups get blocked by pop blocker software?
" L/ c2 m9 v9 ?: Z* _- o' LNo. Popups are served in a new browser window as if the visitor had opened the new window; m0 o7 Q+ ?+ W a+ v6 V( d9 _ U9 ^
themselves.) y" F9 q, ?$ |' {, B) Y+ q' n
How many popups get served to the visitor?5 B5 D N! z) w
The number of popups served varies depending on the PPV network. Some pop more frequently
. K9 y4 p0 I* {5 }6 W) p+ @# [(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by0 H( _7 y& Q' V
serving this kind of advertising, so they have to toe the line between keeping their software
& h, c: V3 L) N: ~: zdownloaded and still making a profit. d6 l. C) b0 w8 P; j7 Y
Isn't this type of software bad? Why would anyone keep it on their computer?4 a6 T7 }% x, r: f- s4 Q" z
No, this type of software doesn't harm the user's computer.
# t) W) f7 I1 \; A, Y$ i# UCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
& C/ X, J: Q3 X+ D; ~% S9 @toolbars or videos to place the software on their computer. The visitor keeps the software in place so& z/ S& l' ] r) S0 {+ ]9 B$ A
that they can continue to have access to the incentive.
$ E% _2 _, Y% {" p2 ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 32 E6 Z5 \/ u: `' n1 ?
How to Get Accepted into a CPA Network# ]+ \9 f' ~8 W b6 O
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place. ^- Y n: `' }, F
to start looking for networks is Offervault which lists offers and lets you compare payouts across2 @6 X- E# j& e6 M7 `; o
different networks.- N; F t/ f0 v" F9 H# |% k
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
, ?6 B: y0 q. k% Papplication and be as specific as possible about your promotion methods. Usually some time after" k' ~/ H9 Q& w1 W& X4 C
receiving your application, the company will call to interview you. The phone interview is a critical
+ z2 N; d# y o# e1 N6 Ppart of the application process, and most networks will deny your application outright if they can't get# ~ L( g: P: D
you on the phone.
( j8 `. Q* e" \ X& xOften, the person who does your phone interview will actually become your affiliate manager after6 u' |; B# j& @, h
you get accepted, so it's a good time to put your best food forward.
) Z2 A3 V! q" U) Y7 pYou might not relish at the idea of someone grilling you about your internet marketing methods over
/ c2 j7 p: i( |7 m I* lthe phone, but trust me, this part is critical. Have answers in mind for the questions:
+ p' [# D( {# JWhat methods do you use to market offers?
: X% X, N6 Y% ]; u) b P9 vDo you already have a website you will be using?
$ u0 I* q5 x. i: S) m7 `# `6 F2 B) KHow much is your advertising budget?) ?! @, Z1 M! I' p$ s; B2 ?
What other networks are you a member of?
+ t0 s, v5 P( y: s# t7 qWho are your affiliate managers at these networks?1 Y$ J7 ]7 P& L8 p5 p$ D
Do you use social media (Facebook, twitter, etc.) to market offers?) r% n3 B* `' A1 v3 G
How much traffic can you drive?
& L* q! i$ o5 YDo you have a personal recommendation from anyone who is already a member?% c$ L# g9 ~2 n/ M& ], l h
Once you provide satisfactory answers to these questions, the network will approve or deny your7 M5 [0 I: u) n4 r' c2 {
application. If you get denied, just keep applying or call someone on the phone and try again. Be, j3 e5 `! V" e% Y* e/ a- ]0 N
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
9 [! f' X4 P, G" {* Zfor the network can be helpful.
+ D! a3 I, z: O& `! Q# |To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate3 [6 X, j: t: \: ~2 W
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network2 G Z/ b" _$ \7 @, a
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
3 u: b4 a* D, g4 gpeople can open a lot of doors as far as networks are concerned.4 [4 E% A8 l7 H1 [% s% m) q% C
After You Join a CPA Network
4 m! d L! |5 ?6 X: D+ K1 q# KOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
4 `! t; c* l G. _and make an attempt to get to know them a little bit.
# S( K$ C& {* f A; ~0 }/ v$ T rFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their, o, d2 w3 I, s- z
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
! z2 J( C W! r- i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
* P7 P, Y: R8 N, f6 c! Wlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
2 t5 k' a- X5 D- s$ L: V: obumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
8 V5 b K7 \) Iemail.- X% ^* K+ `/ K9 d
For more helpful info about dealing with affiliate managers, check out:& a- K2 O1 O) j2 Z
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
0 F4 V' c5 Z8 b: ^* }http://www.mrgreen.am/affiliate- ... iate-managers-want/
T# l3 c% e% G7 Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 58 e h7 ^" P9 m6 W( Z
Set Up Web Hosting, Z5 [4 I r! B; g( [
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
; N. [# E. d& F3 R3 U! X! b, A% H# eabout internet hosting. In general, you get what you pay for with hosting. When you use a shared4 ^: t: ^4 F( C, K8 A
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with0 o' l' r U0 m: J, c
whoever else is on the same server as you.
8 m9 n4 I7 k0 W' ~2 h1 zSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
. c5 G- q) @5 Y$ Oenough that the visitor can't close the window before your pop up is even shown. You have about 36 M3 b: E& v7 @8 k1 |
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
" A+ }2 H5 S/ X/ R+ M5 q7 d5 K* CTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a- ?' x7 X5 [5 `& i) T$ r
house full of roommates (hosting customers).. [- ?5 _- L& \0 N
In shared hosting, this is like having roommates where everyone has no specific designated area inside
* ?& B, g* D& Z T( @the fridge where they are supposed to put their food. Everyone just jams their food in however it will
$ [* m% m9 c% a; ?fit.
# i# L _" p; A6 A p3 KSay your roommate brings home a large turkey. They will then take up more of the refrigerator than. B% s. R0 e% @8 ^2 f" L% k' L
the rest of the roommates, by virtue of simply needing more space and resources to accommodate4 a+ V+ Z X; x+ b
their food. Everyone else's food in the house has less space to take advantage of.
$ m0 q0 n& U3 Z; j$ a' `If you have less server resources to take advantage of, your ability to serve popups will slow down. For8 k5 G, y. x2 c# n! g1 q
any type of hosting this is a bad thing, and especially while running PPV traffic.
3 C& f/ J, A, M! JIn the case of a virtual private server (VPS), everyone in the house has their own designated space
) o& X i4 j7 W3 k5 R9 Q% B/ finside the fridge to put their food, and other roommates can't come into that space. The server is- E- `) I3 z- g7 j3 ^1 f
partitioned, so that each customer can only use a specific amount of resources at any given time.6 S) ~. L1 v# a' o" e
A dedicated server would be like having the whole fridge to yourself. All of the server's resources6 U1 p" D% X! [& V
belong to you and no one else can use up those resources. This makes it possible to serve much more
( T# o: a W, j) G5 v3 b' Ttraffic, faster.
8 V0 q' d h7 R' w8 rAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
( o0 I+ c( p# M: F) l8 v7 ]Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is5 p! b9 g" J. ^( r
here:
5 `3 L, E2 w' Z5 Qhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
/ c! w8 f4 a4 O7 `- y- G1 J5 }VPS&highlight=hosting/ x' P9 u* }/ U. Z
Dedicated-Hosting-vs Shared-Hosting
5 k y: E7 M) Z& m4 P) N' _http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-" n' ~0 ~0 ^4 g) [% n
Hosting...Your-thoughts
4 p) D% e4 t. R8 b% u© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6- n$ n9 X& H; G4 l
Hosting Providers for PPV7 E4 b% g3 ^' f! N. P
Beyond Hosting
3 K5 t/ w6 x" {9 G4 Yhttp://beyondhosting.net/% Q- Z) H" e Z" A
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
! M( {% `# X# {$ ^% Zreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
9 r% \; Y9 w N* i; ]' e1 \direct linking with PPV. Also, these guys provide great support.) s4 P5 q0 |3 x
Prosper202 Optimized Hosting
0 F5 {; j8 w) o$ K& j: R5 p* u$ Ahttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
W) r# K# ~& r' U! [6 D! t* F$ CCPVLab Optimized Hosting
1 N) T$ Z0 m* H- {3 _# o7 Shttp://beyondhosting.net/CPVLab-Hosting/+ m0 T" }$ Q2 X( k
Domain Names for PPV
; L: B" w# g( a! {: pOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
+ k0 P4 l% n4 t* |where you're going to host your tracking software and your landing pages if you decide to make them.* z. {( e- {* n$ o0 A* ?& ]2 ~
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,: h& K( S5 ^( [/ H. H8 ^
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
5 j- M1 |6 g0 \$ S. h9 Y$ N.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a' ~% [- A( ]* A3 A
term or build a whole website.0 W. s2 c* R J8 f9 x; J
After you buy hosting, a domain and get those all attached to each other, the next step is to install
5 c7 l6 O/ ^7 E8 n0 O& P( `tracking software on your domain. This is really important, because it is necessary to track your
F+ Z* \% N$ {& Econversions down to keyword level so that you can optimize your campaigns. Without proper- d+ T6 p `0 L+ `1 q
tracking, it is impossible to know what is working and what isn't.' n/ o6 n) U2 P: D
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
$ |& |2 ]* e3 a; U$ \- f% Ois beyond the scope of the guide, but both are pretty user friendly and have getting started guides.0 K" p& ~' z4 ], P" o
Prosper202/ b. ~2 z, y0 o" k8 o
http://prosper.tracking202.com/apps/1 o) a0 x: P" I3 W" f! f
CPV Lab! Z8 m* |( l- d6 I7 m) I
http://cpvlab.com/1 A; H9 h% U7 |+ R
CPVLab Help Videos% a. f p6 M) Y7 q; H
http://ppvlab.com/oweiw/oiurw/vdm.htm
0 w4 @7 ]0 F3 T% `! s$ xAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
$ L1 g! l, H; X) \5 D8 l1 w4 zindustry standard.
9 E5 K7 {7 e0 t4 S" G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 71 P2 Q! m8 k/ d$ ~% j/ L0 i
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
) U& }4 m1 {' v! m* `good support if you have problems with your installation.
2 k8 M# e' [5 k+ ~; UTracking 202
3 ], H% {% }* ~+ h1 }Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your3 C* a; w2 d9 t- ?; R6 h
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
8 k" k2 a1 H+ earea.# S: q% C6 z; Z2 [1 L3 z$ I
If you choose this option, keep in mind that your tracking software, one of the most important parts of
: P& }; ]/ J2 Q' u# `your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202& I1 t* r& S5 w: k( C6 Y R8 ]
interface, and their hosting.- ]! n0 k& ?0 P( x- q) t6 D5 x
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
7 K+ _/ Q$ G. B# U: aand targets which you are bidding on. Leaving this up to chance in order to save money could
& ^; U7 }+ C0 b: _ B$ _1 }8 hpotentially leave you open to huge risk if someone else caught on to what offer and keywords you1 N0 `- J0 k; q( \- B6 o9 @2 ?+ R
were using.3 b; N0 |6 e$ \/ E8 L# {: d
Choose An Offer, I: x( _- j! k% \
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
" d. q/ X8 }/ D" z) CLesson on Offer Selection7 b1 a% B0 X3 p) V. N. `
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
/ x+ ]& b* a# J& M, H) G! ZIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.1 I1 a) Z, G, p" d. [! `& ^
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
( C- e/ c$ x2 [: z- YLeadImpact as the traffic source.
: h' k2 C4 n0 zNow the best way to learn how to put all of this together is to just get started. For some variation in* T" V6 {" M H3 Q6 H
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
: A& d' ?' ^! V2 g3 x0 {. ocampaign.6 D* e( c- n4 J, R# a0 \, c
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first+ R [6 x, z! v# g1 Q: |) W# J
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
( R; i2 J1 v6 N, _ X; b `that all traffic is accepted.
4 p0 y% J w& M0 l" ZFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.% ~2 C& E4 u! o2 {
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can8 N% v2 ?; q" m" ^) [1 c
get creatives like banners or images specifically for the offer.5 U+ g' }! A. u2 N. {( K4 ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8 A' E. s& t- K) M
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can6 v; s0 q' Y$ \2 j$ z0 T/ Y+ ?
track my keywords. Without doing this, it isn't possible to see what's converting.
1 i4 M5 m% G" F0 MIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:; f+ f: _: q9 V0 I$ x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9 ~& P" ?" O) G1 w; v$ Z7 h9 j2 S
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the D+ r7 h, N5 }- {
bottom of the page:& e# I# r# b# a% V9 Z
Next, I have to cut and paste this pixel into my offer at Ads4Dough.9 u, C+ y" W" `1 w$ r6 P. F
Click on the offer → pixels → Add a new pixel and this comes up:
& \( F% X5 c& M) IMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
' E& v1 Z1 ?0 E8 v- a2 ufrom your software into the box that says 'Enter URL of image to load'.$ k& n' y$ R% D/ N6 _+ r- H' r
Once you do this, it should look like this:2 E& @( Y9 I8 a% O8 @% a4 L! l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 108 T- }% @3 O6 D( \, O! @/ \
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:6 D9 Q* z% `7 v8 V
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either" x- d9 y( A0 H
Prosper or CPVLab.
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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