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PPV GUIDE [PPV新手入门][28页]# l% I) C4 ~4 u7 E
详细的请下载电子书！3 A& q" T7 T1 J0 ^
7 ~8 v& l; R$ t/ S6 S- R# x
& R7 ]. B- l9 O CNewbie Guide" c/ l) ^* a ]" _3 w
PPVPlaybook.com# o2 `% b. p0 G$ U; b6 D! {" w
Tracy Shaffer0 Y' L- n2 ~: C' R6 F
David Ford
. N! c$ J% F' n. ^# ]) V; {© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
# Y& O' J9 _0 m" S( v" nGetting Your Mind Right to Start Affiliate Marketing7 e3 E0 S2 }6 h) r7 g+ {/ Y
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
! d; H( V; ]- @" Bever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where- E% `# M- L" u
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
& I- [8 s9 i+ A2 k. Zwith any success, these claims are laughable and far from the truth.
2 Z' T( K# g) @: iAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
: e2 A( E3 j, I& T; n3 mflow management. The main benefits are the low barrier to entry compared to other businesses, and
4 E4 v9 R! ]1 c- E3 B. d2 }8 Zthe ability for a marketer to be a one person shop and make an incredible amount of money with low
3 y# T6 A# H) J- ]2 Voverhead.
* y6 a$ E0 G( e- d- D& FThe winners in this business are the ones with persistence when nothing works, who know there's
% n" M+ t6 F! i& |0 }. B3 m6 vplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
& A' ?4 h6 d7 A. _; ~2 `! wThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
- U! x& F: m5 z3 d I5 _stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
/ t& N: f9 N' h/ gMost of these things happen suddenly and without warning, and they all contribute to the amazing7 s6 x& y+ N6 k
learning experience available to anyone with a few hundred bucks and the ability to open an
( K0 s# |- D7 V: H. i: @0 a9 Aadvertising account., j6 Y# }$ J+ z% t7 W5 V
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
9 E0 @. v$ m( ?" O& bwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
( g9 y, Y' j9 Amarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
0 d* W" \- k1 `! I( z0 v! @. D/ utrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.$ F& \. \7 X6 w) c8 t
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
& \3 V) R4 l5 U$ k6 J" L% w, Hstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get7 u% S+ Y" R3 [
started building.1 h' f E6 d! J( q2 g( w) n
Things you need to get started:
' @$ M; E' J5 w" p4 \1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
+ ?0 m9 h2 z( N6 d; C5 c. n% Q' P2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
5 i/ c2 @/ n2 ]7 P* U9 `3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
5 m! y" P, I) n) [9 a% M; A4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab); V8 O7 K9 [7 o6 x; Z N
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
, w4 }- x! }! L6 n gwith PPV.
' h& T; N* L. p( eBasic Getting Started Definitions
. n( Q R: W" h$ EAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
0 P; ~& \( X) e+ q" T6 G1 j( a" Zaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
4 _0 i/ ]0 V9 U' T# @9 G, _) c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
6 u6 P. u5 |8 Ytypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
4 U; ]2 F' A+ K; P. sCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
0 J: B' A% w# ^# w) a1 j% W, Wreceives a commission on that product. An example would be the Amazon.com Associates program,7 d% m$ k6 k9 Q+ K& u+ e, y
Comission Junction or Clickbank./ E) O0 D1 N$ m- m& V5 t0 H
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes# g/ a8 i% C3 T, L( |' D
an action like filling out a form, submitting their email address, signing up for a service or sometimes! T3 u3 Q, x; a/ A+ q! s$ ~
buying a product. An example would be Ads4Dough or Neverblue.
3 K ], ]) O+ M( ZAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's# S- |$ ~, g- x% v; j
account, getting the affiliate approved for offers, bumping payouts and just about everything else1 y+ j. Z2 v# A
related to an affiliate's account at the network. Having a good relationship with your affiliate manager6 e" q+ R& @3 y( n6 |: f- F+ t
right from the start can really help you.0 Z( ]" v8 R- |1 G" c+ h [+ a1 A; q
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
) t% v: [0 L" X# N* W% A7 ?7 din pop-up form through downloadable software on the visitor's computer. The advertiser pays per
! P9 p! ^: G" K( U7 M7 w7 Nview, starting anywhere from .01 or .015.
' h3 T2 c8 |% t. r+ X) bIn order to use this type of internet traffic, the affiliate can sign up with a number of different
/ u2 ^3 A) x" @% \' P4 Mcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
; H4 ^! Q, M4 d3 ]8 V& h$ SMediaTraffic, and AdOn Network.
3 e3 j' [$ ~. Y9 U _$ E0 vDon't popups get blocked by pop blocker software?6 z' @ d! R- }9 Z4 h! {3 g
No. Popups are served in a new browser window as if the visitor had opened the new window
# A8 G& w6 }! z' s4 c5 }: Lthemselves.4 b! ~0 n# h+ o, J
How many popups get served to the visitor?/ D- @) E) O/ u* V1 ]' m' V4 r5 o
The number of popups served varies depending on the PPV network. Some pop more frequently& i6 h! u9 L3 K* u- ?$ V+ W2 o# b
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
" f# a9 J( M: d- ^2 |! o, oserving this kind of advertising, so they have to toe the line between keeping their software8 v1 k W, v F, }+ Y
downloaded and still making a profit.& k! J; w2 I6 e) p& g
Isn't this type of software bad? Why would anyone keep it on their computer?7 ^$ s" |' L9 _8 ^- J) k
No, this type of software doesn't harm the user's computer.# M9 X7 X6 \& V8 b& c
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
n$ Y/ o5 N; e2 ^9 Y) `* e) [toolbars or videos to place the software on their computer. The visitor keeps the software in place so
2 s* u: h: a- rthat they can continue to have access to the incentive.% ~& A b2 |9 u" H4 Q2 Q* l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 30 c# [9 ?' w# g7 k5 @
How to Get Accepted into a CPA Network
1 e. p4 n* M6 d- [3 n" S8 cIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
: j3 z0 K) a# N" b% C1 t4 i) _to start looking for networks is Offervault which lists offers and lets you compare payouts across
9 x: e* w) f1 H0 D. V) w+ Y- }: {different networks.0 u5 [# l S) T6 S
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
/ i( j# Z- r6 `' E9 w! }application and be as specific as possible about your promotion methods. Usually some time after1 e4 j! c+ a4 ^& d- _4 {4 d
receiving your application, the company will call to interview you. The phone interview is a critical+ n6 G: V, d$ b
part of the application process, and most networks will deny your application outright if they can't get- y0 v9 \. f( a8 T5 Z- q
you on the phone., F7 i' x. b* ?/ c3 t% I' G
Often, the person who does your phone interview will actually become your affiliate manager after: l! G' v/ P: f( v) J5 P
you get accepted, so it's a good time to put your best food forward., m) B5 h z! g4 _- r
You might not relish at the idea of someone grilling you about your internet marketing methods over
% l2 t' G- ~+ Z& {* }, n6 _6 ?5 Wthe phone, but trust me, this part is critical. Have answers in mind for the questions:
0 t6 A. B( \! r F! Z4 uWhat methods do you use to market offers?
" `8 y/ |- g5 y$ K* |! eDo you already have a website you will be using?9 y' e* x; L$ Q+ u+ k
How much is your advertising budget?
+ Z2 @6 l2 N; fWhat other networks are you a member of?
* ` k& ~& \0 G xWho are your affiliate managers at these networks?
2 O1 E: k- x8 o7 N- T1 Y( sDo you use social media (Facebook, twitter, etc.) to market offers?
0 n/ v8 z' ~: R2 y$ H& B* P7 KHow much traffic can you drive?& B( p- _8 G5 q; C, G0 o
Do you have a personal recommendation from anyone who is already a member?+ a( y- p1 c+ }( c; u ?
Once you provide satisfactory answers to these questions, the network will approve or deny your
" p5 e% T5 h: _8 G: papplication. If you get denied, just keep applying or call someone on the phone and try again. Be4 [) e# w6 k* L5 P
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
4 }& \/ ~6 P! s4 I& @for the network can be helpful.% u% G) }0 H8 W S% {, [' u
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate) Z1 I# c/ k1 N% m
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
; w: I. j6 y. e P5 xowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know Y! ^* G& M1 o& D$ A, V
people can open a lot of doors as far as networks are concerned.
: o) Z. B6 }& jAfter You Join a CPA Network7 x: Y: C% i% o& R- G% ]0 I
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
+ B% N5 T4 e* C0 Jand make an attempt to get to know them a little bit.
8 o U( n/ @# X' z1 n# ~1 D" ZFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
/ p# w$ R2 `5 @( _4 Dweight in gold. Start feeling them out from the start and try to get to know them. Once you get8 ~$ H( E# H( u9 {% ?) g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 42 M' ?/ I( U0 C2 } a
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
' Y5 X7 o5 n! v: t2 |+ ubumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus. e2 h4 v3 t. _3 T/ L4 p4 @
email.
7 M6 L' v3 ~& B yFor more helpful info about dealing with affiliate managers, check out:
6 d2 f+ x, h8 V" d' y0 G0 Uhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/! N8 W3 s* r" r: i ~0 p
http://www.mrgreen.am/affiliate- ... iate-managers-want/
/ ^0 X" W8 f% o: \% `4 a. z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
; }3 S: c+ n6 W4 ]2 L( WSet Up Web Hosting3 e) B1 t' ?; H
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
s4 }/ L; B; I( G5 Uabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
4 B- F9 L6 O) Fhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
. I0 N0 {, ~/ ]+ A2 f3 g @3 u+ N c" vwhoever else is on the same server as you.
5 n) R3 ]" J- v5 p# p; hSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast" R! ~/ u5 T9 ^: O, s6 d( s* b6 I6 K
enough that the visitor can't close the window before your pop up is even shown. You have about 3 D# b) E, `. H+ R! f! h7 S
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.' \7 Y! ^+ l- B# \
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
[* q1 q3 K5 ?9 Xhouse full of roommates (hosting customers).* [3 q! j2 w3 \; A/ L4 i2 S
In shared hosting, this is like having roommates where everyone has no specific designated area inside* G2 L. w( U2 W( M
the fridge where they are supposed to put their food. Everyone just jams their food in however it will* T5 ]' h7 c, `+ B% u5 Q' H) o
fit.
4 M" t# a0 l# _+ K+ N6 tSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
1 E% E& y) r% e% gthe rest of the roommates, by virtue of simply needing more space and resources to accommodate( }/ F6 Z/ A! h" R
their food. Everyone else's food in the house has less space to take advantage of.7 c$ c; H+ ?& |0 ]' f4 ~& q
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
4 D+ X# M1 L: B |0 W0 v% w4 J' Kany type of hosting this is a bad thing, and especially while running PPV traffic.
7 C. R" g" X, X ~7 j: L& y" nIn the case of a virtual private server (VPS), everyone in the house has their own designated space/ v. `4 ^3 [5 Y* f
inside the fridge to put their food, and other roommates can't come into that space. The server is9 v6 w3 R+ P2 V; O9 J0 Z3 _3 C
partitioned, so that each customer can only use a specific amount of resources at any given time.) K% @1 R1 _3 }' l8 |
A dedicated server would be like having the whole fridge to yourself. All of the server's resources! I( |( Z, \" _' K+ f4 J
belong to you and no one else can use up those resources. This makes it possible to serve much more9 }4 C) e% y1 _. S3 n, d* B% {
traffic, faster.
2 [& l: h4 q0 p# l9 K4 k# ~At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
# G8 M7 P& |1 K/ V p5 m& XAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
2 F/ Z' z$ ~+ ehere:0 n& i) g& j- n+ R
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
5 Y, `4 C2 ~! IVPS&highlight=hosting' K( Y+ j1 l/ r6 ]- u9 [: J& H
Dedicated-Hosting-vs Shared-Hosting
" T! i1 V4 }' z0 S5 \! phttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-# b; [* A6 _3 _3 A
Hosting...Your-thoughts* b& g, A8 h/ p' j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
# E- Z8 W7 _" dHosting Providers for PPV9 e7 J0 d0 O( I" v8 e4 l- O' K
Beyond Hosting
! R5 m4 l" W% v7 F' j' K( bhttp://beyondhosting.net/, p& T$ s) C2 U5 _7 }% O0 z: C$ t
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment7 J# ^5 w5 i2 _/ U6 g* }4 V# Z
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
- x X' {/ \$ }direct linking with PPV. Also, these guys provide great support.2 {9 X; M: i2 d, ^2 H
Prosper202 Optimized Hosting- w0 _; n+ v7 v$ A
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/) }& }# v* Y' b4 \3 |. p& r
CPVLab Optimized Hosting" q' [2 |9 O( R0 P* M
http://beyondhosting.net/CPVLab-Hosting/6 Z. d6 z% g- Q* z _
Domain Names for PPV b4 I8 `+ D, E; W1 ]1 W
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is' ]& M" o( ?6 z* t1 Q
where you're going to host your tracking software and your landing pages if you decide to make them.6 m1 u' x2 O5 d6 {' Y w* x
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
" C, h. V7 T; ]+ X3 G4 [bland one is fine to start with, to host both your landing pages and tracking software. The .com,
/ b+ I- C" f, i3 B9 H.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a; v; p9 j+ C3 Q+ o7 Y
term or build a whole website.
4 f/ p* _5 C& h& t) b4 E9 TAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
* j2 o M1 M5 u' a3 `- ytracking software on your domain. This is really important, because it is necessary to track your
& U) F( w* ~) Y. V1 T8 l: e. [conversions down to keyword level so that you can optimize your campaigns. Without proper. A- ^( ~! q+ }9 K6 C" K
tracking, it is impossible to know what is working and what isn't.
$ u Z0 g) S, ]! ATo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software# ?5 Z! g: R' W: g7 F
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
+ F3 a% Y0 c! f5 f; c5 |3 b7 R6 nProsper202
7 P7 w- G4 f- W* nhttp://prosper.tracking202.com/apps/6 h: j1 _; x* ~3 c) F$ i, L
CPV Lab
% |, y8 }5 q2 khttp://cpvlab.com/5 a& M7 e, o2 }; Q
CPVLab Help Videos. a! A4 ], y6 K/ ?6 k
http://ppvlab.com/oweiw/oiurw/vdm.htm
! b' f7 @5 N; G1 S3 c2 oAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an; C: P! e+ P; ~* b! x' W; D
industry standard.
$ g. F: o" N7 ], b ]" v8 W) |' ?7 z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7( k5 |6 q2 \5 v9 @+ y* y
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from$ z j2 g" |. s! N, y0 D3 Q( g% i; O/ O
good support if you have problems with your installation.
& u+ q7 L4 Q9 G8 V: s+ _! iTracking 202; b& n8 {- O5 k3 h! A
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your3 T& {$ w6 s3 ]
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user8 c! J2 n" S( m8 Z; P1 O
area.2 Q) P: ]0 ^8 K% `: r4 F
If you choose this option, keep in mind that your tracking software, one of the most important parts of% ?8 |5 g( a" B
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202) K9 L$ J* r6 P% g! Y$ \
interface, and their hosting.' I) V1 t/ b4 {; m4 m- N# n: D+ D
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords; F9 z" n; @, f4 o/ [* t
and targets which you are bidding on. Leaving this up to chance in order to save money could7 Q" n0 e7 K4 M0 t; H1 ?
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
; |" B" d7 q/ |* j/ M8 m0 N {were using.
& L+ X6 y* W( U% VChoose An Offer
~$ ]; l, ~* [9 R% V H: b+ b8 CNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.* y% Q9 V' }) s! R
Lesson on Offer Selection
: i7 g. R8 T qhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
: V- v8 v3 F$ l$ u" u7 C: J4 \In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.0 V: \# W- M" A
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
/ w/ z" a) H; G" t- kLeadImpact as the traffic source.
3 K2 V$ S5 P5 g' U& U# W2 z8 sNow the best way to learn how to put all of this together is to just get started. For some variation in
8 @( l* i1 U g. m% F o+ O5 Vthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked/ ^# ]+ q% l( m. ^* T
campaign.' K4 q+ W/ {% b+ z) v# K
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
- w: N! c {% G* ^page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
* { w" u& `" G6 I1 Uthat all traffic is accepted.
% \9 {# R8 R5 b. F3 r! E' LFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.0 `/ Y& o, i* h: {! X
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can4 i3 V2 _# f) [; Y# z2 U s9 W
get creatives like banners or images specifically for the offer.
% e. M% W4 B. N1 d: [- i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8" l8 Q- J9 ~8 K* U& W: k' a
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can2 Q: O, w: n! i7 ~/ X1 {, t3 H
track my keywords. Without doing this, it isn't possible to see what's converting./ x) g) a) e4 U$ M
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:; c9 O) W% D* e1 E o! g6 ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
; Q2 T5 E; n& H6 y) n4 s# e0 TIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the) j* s; i l; d/ q! Y7 b% W
bottom of the page:- m# ?( e7 \0 |. F7 {. M
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
& ~1 A4 P, V8 B: HClick on the offer → pixels → Add a new pixel and this comes up:
" e# I2 w7 c) O4 RMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL& p& X* ?# z9 D. M
from your software into the box that says 'Enter URL of image to load'.. Q! R+ [2 I( w# Z! t3 A- W
Once you do this, it should look like this:) c+ q0 B! N9 V" J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
0 K8 T& o6 h- x4 }3 uClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:3 |3 F- N; w6 I x) N6 W2 V
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
4 w5 ]1 I8 y$ c. a0 l+ h3 JProsper or CPVLab.
! M8 A0 B- Q; g/ h. J* q9 R* E* P9 j" A+ a8 H4 S: v
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发表于 2012-12-27 18:47:17
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