|
|
PPV GUIDE [PPV新手入门][28页] H' N+ Q7 b% m$ L4 Q+ \( n$ r* N: ]# |
详细的请下载电子书！' n- m* \! ^& {+ ^5 C" C0 O; {& b
$ j( R" L' @- o; M$ z9 M( L
" k- r3 S( ?8 ^" B9 F+ gNewbie Guide+ [; w; u N9 O1 @
PPVPlaybook.com
T# I O/ |3 H" L& U. @1 @2 eTracy Shaffer
) p! B3 G0 y) n& x+ n1 DDavid Ford
, H1 T0 M' d8 h; R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1% C* O H2 T4 {) k! l- P W
Getting Your Mind Right to Start Affiliate Marketing+ Z8 ?' F- M& h% p+ E3 u8 `
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an( _. k) @0 m$ n
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
6 u6 x' L# Y4 x. C2 N; T( _/ zyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing. T* Z) _0 O9 ?, E
with any success, these claims are laughable and far from the truth.& q2 k5 L! N P! m( Y
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
0 T4 A$ |) A. F6 ]; r7 Lflow management. The main benefits are the low barrier to entry compared to other businesses, and" I6 u9 F# y" G* @" c
the ability for a marketer to be a one person shop and make an incredible amount of money with low5 z( k3 J# T2 p! H2 D
overhead." h+ X9 ?& L4 z" u# c i. a
The winners in this business are the ones with persistence when nothing works, who know there's5 X! Q' U$ ?4 |$ W- @1 e6 R0 L: w) ?% G( W
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
8 n$ q, G$ F& U& Y9 e8 b9 g2 M4 NThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
/ S$ U$ q: D+ L6 o: L- c0 ostop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
/ Z* j7 H- ?# JMost of these things happen suddenly and without warning, and they all contribute to the amazing
9 l; |. e( y$ r$ k# k4 blearning experience available to anyone with a few hundred bucks and the ability to open an I8 y$ K, O! S: K9 x: o
advertising account.' }! Q2 \4 b2 q' x2 `( u6 e
Your competitors are willing to work at this around the clock. This isn't a push button, instant business# Y9 ~% `) E! m/ J) d( x
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet1 d% w% @* M/ c% W. z5 [
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,4 Z$ y4 ?* g) I- j9 Z) L4 q- z3 Q6 j/ `
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
$ r- K5 J2 P, W2 a$ fWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you/ o- m4 N9 Z7 d
started building PPV campaigns right away from start to finish. With that said, time to jump in and get1 [& ~* r4 a2 E: \$ g8 ^' z
started building.) ~' z% b. c3 Y4 w2 @
Things you need to get started:+ h1 ] \) A' _$ l0 A0 @
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
) U0 h4 G) s9 [; e+ t2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)" O1 |* g5 _+ L. v$ M7 M+ T
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
/ J* y) b& E* m4 [4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
h/ e ~( y- a: u0 ]( k5 _This guide describes from start to finish, how to get started in affiliate marketing by running traffic: L; i" g6 U+ B( U' ]
with PPV.8 V& `! k7 l6 R) ^3 } m1 s
Basic Getting Started Definitions' I- p) Q/ ^; |6 Q
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more# S3 a3 k: V& M/ `0 R- Z
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
! V3 k! N7 @0 B' X0 y9 f: [" K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2% s2 u$ ]* x ?% i8 Y$ _4 }
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
% ~( Q- \% E! c+ d; sCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
r/ z$ ?, v- P0 ^receives a commission on that product. An example would be the Amazon.com Associates program,
; z8 i9 O3 `1 T, R, ?Comission Junction or Clickbank.4 r+ \% {/ S" x+ K/ L: D6 Z
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
, Z' D/ Y+ E2 i' p! r+ E" w; G" c. Ran action like filling out a form, submitting their email address, signing up for a service or sometimes0 \, F& c; p: [' p
buying a product. An example would be Ads4Dough or Neverblue.6 U6 N, k1 m5 y% w! G
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's# U1 I/ \5 A. n
account, getting the affiliate approved for offers, bumping payouts and just about everything else4 Y6 w7 J v/ h, w7 a- R
related to an affiliate's account at the network. Having a good relationship with your affiliate manager( O: [: j/ h A2 Q+ M i% T1 d0 V2 U
right from the start can really help you.( b1 g: M+ N( {- V" B E
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served j/ ?# y7 C5 `# Y& p
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per7 j9 k0 C8 x# X5 x) p
view, starting anywhere from .01 or .015.) b: W3 T7 X6 H# a" @; N3 |
In order to use this type of internet traffic, the affiliate can sign up with a number of different! g4 B) y1 c6 r: `1 b8 o w% a
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
+ D6 Q1 ?; W# @# g8 \MediaTraffic, and AdOn Network.
0 |* l& j6 F& @. A5 wDon't popups get blocked by pop blocker software?
5 g+ ]! A! R: ~9 N: B* fNo. Popups are served in a new browser window as if the visitor had opened the new window8 Y; `. y7 Q* u: x) d h/ N
themselves.! p; l# b! ]+ I7 T
How many popups get served to the visitor?
1 ^" p4 B+ u/ s; d$ F) DThe number of popups served varies depending on the PPV network. Some pop more frequently- I" h1 ~- a* m! B- K
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by7 g, S. ~1 A5 o2 ^* v
serving this kind of advertising, so they have to toe the line between keeping their software/ [& d, v7 i( n5 y \# k
downloaded and still making a profit.5 {2 D4 D# P6 E1 ?
Isn't this type of software bad? Why would anyone keep it on their computer?
& \) K ?) M# ]& V; iNo, this type of software doesn't harm the user's computer.# Z. n9 ~' A* w( j p5 i2 p3 Q8 U
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
4 ]: l6 ~' Q8 a3 c8 i' ]: ~toolbars or videos to place the software on their computer. The visitor keeps the software in place so
! G, N4 f* t X4 N0 Hthat they can continue to have access to the incentive.
* [2 {3 z8 F2 T% n; Y( K$ d1 T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3% ^# Y) u2 A7 m, D4 i3 X) \* d
How to Get Accepted into a CPA Network
5 t. Z, q3 [' M& I8 JIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place, n* x% K) d) K6 F0 t
to start looking for networks is Offervault which lists offers and lets you compare payouts across& L# r% n* P' E. a$ V; _
different networks.6 ]+ e7 B( e+ I* k/ o6 F. I# f- c$ J
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
S( T5 N( n0 [; H& g# R3 Q+ happlication and be as specific as possible about your promotion methods. Usually some time after
3 r2 Q. q/ z( c9 S. A% l, q& t9 ereceiving your application, the company will call to interview you. The phone interview is a critical' s' Z; ~1 ]! t
part of the application process, and most networks will deny your application outright if they can't get( K7 I3 \9 }& H7 [% \2 ~6 Y: F% j
you on the phone.
q& \% L1 l1 m, Y$ ~5 w+ cOften, the person who does your phone interview will actually become your affiliate manager after7 I* G8 {" ^3 N$ G5 R+ ]
you get accepted, so it's a good time to put your best food forward.
/ O; `4 w+ r0 r; GYou might not relish at the idea of someone grilling you about your internet marketing methods over
9 e$ w' F! r3 A# i# m: bthe phone, but trust me, this part is critical. Have answers in mind for the questions:0 Z2 J6 N7 c0 H! p S
What methods do you use to market offers?& w7 L" r' n2 X+ Y, g% J& X' \" Q
Do you already have a website you will be using?
* t* k- C! x8 J5 h/ JHow much is your advertising budget?* `9 A/ [% H% p' |
What other networks are you a member of?/ s0 t5 ]' \, g! e; {
Who are your affiliate managers at these networks?
' A8 r* T9 Z1 F, U$ [5 k. N8 m+ NDo you use social media (Facebook, twitter, etc.) to market offers?3 M, Q% U. k7 k, L
How much traffic can you drive?
! m# N) ~1 b0 G; WDo you have a personal recommendation from anyone who is already a member?
1 y' w* f8 S& Z2 FOnce you provide satisfactory answers to these questions, the network will approve or deny your
C" B( ~) O3 Gapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
% v' A2 [* M, Lpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
; o3 u* _3 w9 d$ J+ e bfor the network can be helpful.
/ U( c7 f6 P! o9 Y5 s3 G: JTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate: g- F. e# I6 E$ [" Y# i5 ~
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
5 n0 D& H! c( S) Howners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know2 ?& K! { v E9 g
people can open a lot of doors as far as networks are concerned.
2 w2 m9 A6 @ t2 i8 s0 FAfter You Join a CPA Network
7 |: X, r& b! t; ~8 rOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
& \! _/ F# j- j$ F" Pand make an attempt to get to know them a little bit.1 u4 V7 B; P7 `3 E& @3 b$ \4 S9 }
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
1 _% R% g, E1 Eweight in gold. Start feeling them out from the start and try to get to know them. Once you get
+ F, n# R5 e/ f, [3 X/ s l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
- }! y/ ]4 m/ g: ^' `3 {# blarger, they can really help you with your marketing efforts, scaling campaigns and getting payout5 e1 q6 l; q- x; t8 M" l4 k
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
& h' p& R6 i7 demail.- W& j2 y. b$ g% \; b6 {5 P
For more helpful info about dealing with affiliate managers, check out:
, e+ E/ [: S$ _7 Whttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
$ `4 c. |/ s9 H p- J7 `6 ]http://www.mrgreen.am/affiliate- ... iate-managers-want/
. f) k" D6 Y% S/ t. L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 54 ~8 K+ [; v- }& g
Set Up Web Hosting
3 Z4 Q9 N# @8 Q( VGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said9 G1 E: q: i7 H& d; B' N
about internet hosting. In general, you get what you pay for with hosting. When you use a shared9 s* W7 w }5 k9 s! M
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
# J! t6 z/ P. Q, t9 ~" @. `% wwhoever else is on the same server as you.
7 h. R+ Q5 w( \. z- Z1 t& aSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast5 H" q" h4 m# {& R4 b; V, p) ?
enough that the visitor can't close the window before your pop up is even shown. You have about 3
; r x. P" w6 |( j- L# o! aseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.5 s/ C8 u2 e7 l
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a" u4 r: M$ w u& B0 F% u
house full of roommates (hosting customers).
- n3 g" w. L( R& kIn shared hosting, this is like having roommates where everyone has no specific designated area inside+ `5 d1 \' Q3 [+ W
the fridge where they are supposed to put their food. Everyone just jams their food in however it will& a a! }! |4 |6 ~( G8 b8 R
fit.
# b* S' Y1 U* e2 g& H$ Z3 wSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
0 G/ N7 K9 S1 R0 H7 e" Bthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
3 y( R7 F; C7 }/ M/ h2 Atheir food. Everyone else's food in the house has less space to take advantage of.2 _5 E) x% ?6 d, k; c6 ?8 y8 c2 K/ v
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
! j) F P. v% Zany type of hosting this is a bad thing, and especially while running PPV traffic.
3 w% N; m s- tIn the case of a virtual private server (VPS), everyone in the house has their own designated space, U) v' d3 L! V3 J
inside the fridge to put their food, and other roommates can't come into that space. The server is
8 x6 z4 ~. q' g1 D- @partitioned, so that each customer can only use a specific amount of resources at any given time.- M5 ], a; _6 Z& r* j7 w
A dedicated server would be like having the whole fridge to yourself. All of the server's resources Z; Y% W2 e1 d1 A0 m
belong to you and no one else can use up those resources. This makes it possible to serve much more# A" ]7 j2 C# W- E, K, J6 P- j% O9 w
traffic, faster.
: F% O! S+ M6 T, j8 Y! [At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
% N2 C' A' L4 C0 FAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is4 z! v$ U. ^ z1 z2 [- K
here:
. U, O3 j, @) K' H# C; ^http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
- @ ]' Q: {, C; N: oVPS&highlight=hosting$ d6 }: G+ K( V! f. A; F% N% j
Dedicated-Hosting-vs Shared-Hosting6 T- i! k7 j7 Q( t8 l7 [
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
6 y) j8 p: ~, J/ @Hosting...Your-thoughts# M# ?0 n0 t9 B8 [. h0 i# ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6% ?8 O4 G, C$ V5 }# n+ F- p
Hosting Providers for PPV
8 o/ }" C+ X9 e3 M7 C+ oBeyond Hosting. S# Y, Y" u0 l- O
http://beyondhosting.net/
; y+ D. C7 v4 _; mWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment5 U9 o& N6 r7 x. Z
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when8 e" W6 I& o! y/ ]" @9 P4 C* @
direct linking with PPV. Also, these guys provide great support.- O- |) H/ y* j0 u
Prosper202 Optimized Hosting: f. n2 |* E) {& k3 Y
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/- t j# s( I. |
CPVLab Optimized Hosting
: t3 i. q; ~6 `7 s1 m8 ghttp://beyondhosting.net/CPVLab-Hosting/
9 f& E: \1 G1 P) I/ a# bDomain Names for PPV
0 M2 { f( m2 jOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is3 i) n) z+ `' P' Y
where you're going to host your tracking software and your landing pages if you decide to make them.5 |$ h7 b$ [6 |
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,7 @6 T3 Q1 U0 K A2 v3 u
bland one is fine to start with, to host both your landing pages and tracking software. The .com,: Z; }9 e- ^" R, I8 l& v- D
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
; P5 M" L9 g& V) |3 c- \3 j, Yterm or build a whole website.
/ ~3 r& e* f |. x4 TAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
/ A+ M* v9 J5 l1 p% a" Ftracking software on your domain. This is really important, because it is necessary to track your* v) l$ ~$ ^% ~ ~
conversions down to keyword level so that you can optimize your campaigns. Without proper
- M$ ?. @/ q4 Stracking, it is impossible to know what is working and what isn't.
" A& W X) Q1 D, CTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software( L f0 J& B6 _# A
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
! F1 n: E( t& |# L& i0 ~Prosper202
0 a. D: X2 |6 Z Y$ A Rhttp://prosper.tracking202.com/apps/2 K4 f4 X1 {% x8 X
CPV Lab2 o; \8 [ h+ V* ?' d8 v) v
http://cpvlab.com/5 O- x$ y7 v% u' s$ W3 w
CPVLab Help Videos
4 P2 z6 }1 \; K( x: S Rhttp://ppvlab.com/oweiw/oiurw/vdm.htm
6 ?$ m% O: W; t7 iAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an! C% o' ]3 } O- d1 n( [8 a- @/ p
industry standard.
$ R) l# ^1 x- s2 ~, K3 ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7) s) E! u, ]$ {: `8 [2 k& {
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
1 H/ t- x$ M( C+ R# i \ S: B! @( ngood support if you have problems with your installation.& x, r5 N/ U, W# T8 I$ g- y! t
Tracking 202
& \" y4 n- `) K0 F. K- VTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
2 E0 f& q1 `. C) V' w+ l$ U/ @& ocampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user' u* h) b) ~ }6 ?8 l; J4 b* x
area.& R' G2 c# k" M; r
If you choose this option, keep in mind that your tracking software, one of the most important parts of F9 i2 m7 B# |
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
! U5 e9 L0 Z$ H0 k7 T7 |) ^8 ?interface, and their hosting.
$ ?8 f8 X* z! C0 y! n$ G; Q, c0 AAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords, G) f9 c) S( G! i1 S1 R
and targets which you are bidding on. Leaving this up to chance in order to save money could
8 H( E5 D5 S* S9 w4 s! Fpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
* J+ _- m. I! z* R/ H' V: wwere using.
% B, B2 w3 [* i8 aChoose An Offer
8 I8 T) y* a; n5 \4 yNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
' |3 u% H, f* v# D+ OLesson on Offer Selection9 {" U; q; l. \9 Q+ S5 P
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
. J3 U$ B+ S9 _# e5 P) C- G0 }. ?In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
8 P2 B2 D) c* G# W) G) J% A4 QTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
% R7 T+ u3 E# `LeadImpact as the traffic source.1 Y6 ^, r7 i9 f( Z$ f/ [9 Q A
Now the best way to learn how to put all of this together is to just get started. For some variation in3 S, H: L& D9 z/ r) H" B5 S
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked2 N$ j) g8 J% _5 x0 t% V1 [5 P
campaign.
( {/ o( {) D+ }9 @/ E8 HWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first$ f4 r! m1 ?; @/ z& [9 L: R
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
( X7 i }0 P6 r M/ h+ j4 kthat all traffic is accepted.
3 i% z* z; \6 ?) ^0 @First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.4 v! @" K( ?5 n) o
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
+ |& w1 W+ r: Pget creatives like banners or images specifically for the offer.
3 {( i: |( |- C+ b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
# i2 w& D2 g, @0 yBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can) ?* g4 b' \+ S$ Z' A
track my keywords. Without doing this, it isn't possible to see what's converting. C+ b6 @3 H, k- {7 t5 t& w2 d
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
0 @8 M/ c+ w" z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9, s8 ~$ g7 y3 N0 d
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the. P+ Y+ F9 e/ y" F( ?$ O8 A6 Z
bottom of the page:+ g' F a" ?/ I2 ~/ v g$ e/ V
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
# `6 M+ H5 E: JClick on the offer → pixels → Add a new pixel and this comes up:3 X) E- o5 B/ S, I3 E0 n( U+ S
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
7 ~/ Y; [8 k8 dfrom your software into the box that says 'Enter URL of image to load'.7 x- o: Z% n% R1 G# n2 |
Once you do this, it should look like this:2 X3 g0 m- I J) K/ s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
% @, L) V7 _5 |- G0 yClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:9 r7 D, a/ F1 w
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either* ^7 ~% R, _) u5 }( h1 k' H* B" y; T
Prosper or CPVLab.
4 M* u1 @5 o& q$ B- X9 o8 Z- X' D }' S
|
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
×
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
