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PPV GUIDE [PPV新手入门][28页]
, a1 R+ D5 S g+ C& e. T详细的请下载电子书！
( O3 Z/ l. x3 w* h) A! t3 D7 {4 C9 ^, ^; l9 Q
n8 S$ I2 e2 LNewbie Guide
2 _& y2 }2 O" y5 G& kPPVPlaybook.com
$ O$ k: V; h3 M7 c4 VTracy Shaffer
" h$ D. z: r+ U! d) { jDavid Ford+ [8 T" ~2 }% H& x+ S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1! T$ \, N9 [) U9 s# A( v, c
Getting Your Mind Right to Start Affiliate Marketing: Z! Q7 ^' R. Y; G6 j' ]/ A* f
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an6 x7 i5 v: n$ a% @+ X& N
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where" g) ?$ a* N, E4 j; K5 s$ a
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
/ i/ M7 ~( y2 @, i+ M: r9 B$ Xwith any success, these claims are laughable and far from the truth.& U$ [+ T2 f$ |1 r( t
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
3 I: G. R: q& _ Oflow management. The main benefits are the low barrier to entry compared to other businesses, and! n+ g; M, d9 Y6 x/ a
the ability for a marketer to be a one person shop and make an incredible amount of money with low: J$ m. x7 q& N# d! s: m- k
overhead.
6 c) U9 w! R# g; eThe winners in this business are the ones with persistence when nothing works, who know there's
: O& ~- d' z% Yplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.; I; y( j% `8 ~" H4 b0 r3 o* `
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
% D% V3 v0 _( Nstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
: Y" v3 D) E3 @1 m3 mMost of these things happen suddenly and without warning, and they all contribute to the amazing
4 z1 ^4 u# o e+ Z( h( f9 ^learning experience available to anyone with a few hundred bucks and the ability to open an& k1 \+ P% k# q4 E t/ x
advertising account.+ E' J5 P- q9 |" }
Your competitors are willing to work at this around the clock. This isn't a push button, instant business( J$ P# A2 f' ]1 p+ I
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
( d6 i: ^1 O% T$ b2 A; \marketing has spent countless hours learning, trying new things, launching, tweaking, improving,2 e% i7 b3 `' W) b0 B5 x
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.) N+ x2 R( }1 h- s( F' \ N
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you$ |% E' R: D5 T z
started building PPV campaigns right away from start to finish. With that said, time to jump in and get0 L% e2 |' k7 H* R
started building.
b0 Z. I1 F: m" k/ bThings you need to get started:1 A+ m' ~" n7 G' k' X
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)8 b, F4 r7 Z; ^2 I1 N2 O7 ^
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)* C7 U1 d0 l1 C5 ~( C( _8 x, N( s
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
' x# l& {5 p, }2 U! W( Y7 _/ I5 f. h4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)$ R% f z, G1 ?9 d& z7 o
This guide describes from start to finish, how to get started in affiliate marketing by running traffic& t3 V; q. f8 v2 g8 C
with PPV.
" |4 [* ^; [! W0 H3 C4 Q! PBasic Getting Started Definitions
+ g! [+ R: c! L7 RAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more y0 Q% f9 V u. b. e' O
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
2 E" X# E1 ~; L: _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2, D# c- |- J( \8 F6 n# @
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).& i+ ~4 U4 _2 {# e! g6 e
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate" `3 v; p R! b, k
receives a commission on that product. An example would be the Amazon.com Associates program,8 x( f0 y, p' H5 o, t+ V) I
Comission Junction or Clickbank.
) O# {) Z7 n% o7 I. x: `0 y' L6 jCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes s- p* _& q2 b* \* _6 a
an action like filling out a form, submitting their email address, signing up for a service or sometimes
5 e, | X! I1 Y- [6 j5 wbuying a product. An example would be Ads4Dough or Neverblue.$ s' j' R: d- {. g3 r/ y0 J# j
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's3 Q" I4 h" q C5 @* X& o, v) ^
account, getting the affiliate approved for offers, bumping payouts and just about everything else
9 B3 v4 I. d4 i/ Qrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager" J, B- o$ \' y/ @9 e: j2 h$ p
right from the start can really help you.+ W: `$ Z8 l) N; \# f/ t- ^- S' T
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served; m9 U! d) P; D" @0 S
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per/ ^) h C& Y2 m! |
view, starting anywhere from .01 or .015.
* l6 G: I+ E& w- z/ qIn order to use this type of internet traffic, the affiliate can sign up with a number of different; Q- p8 M$ O4 q6 C$ C) y1 h
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,* h+ L+ P' O0 r# _4 c
MediaTraffic, and AdOn Network.
/ R4 H& L& s# G( YDon't popups get blocked by pop blocker software?
& ^9 w* i3 c7 Y0 n2 x* ?No. Popups are served in a new browser window as if the visitor had opened the new window
* q" O+ `* a( M# athemselves.
5 Z' U6 y. }. h2 U8 t- {How many popups get served to the visitor?
& f8 B. g# s$ P, t* r; fThe number of popups served varies depending on the PPV network. Some pop more frequently- h& O& j$ \$ o8 A% w" N
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by8 ?4 O) \& C! D. |* q
serving this kind of advertising, so they have to toe the line between keeping their software5 F+ k5 y- m# J8 ?/ Q4 I5 P, q
downloaded and still making a profit.
5 d$ T' Y8 ~$ HIsn't this type of software bad? Why would anyone keep it on their computer?
' m% ~0 p1 e. eNo, this type of software doesn't harm the user's computer.
! {4 W6 k8 c- y5 p' b& NCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
0 c6 p4 U# H2 j' f/ ltoolbars or videos to place the software on their computer. The visitor keeps the software in place so
+ h" ^+ I8 y% Kthat they can continue to have access to the incentive.
% h, N* G4 S: p7 [5 f# ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 33 s: A( e3 H! a: t {
How to Get Accepted into a CPA Network
n8 s9 m6 J! i) Y2 X+ j# ~In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
2 M- f. D& \( E) k0 X8 O; Eto start looking for networks is Offervault which lists offers and lets you compare payouts across
# `4 t6 Y* M# o, H: _different networks.7 s: u) d O1 |/ v# `
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)1 B6 g3 i& L' t# Z8 s) E
application and be as specific as possible about your promotion methods. Usually some time after {1 x7 x. m. `* N% y9 w
receiving your application, the company will call to interview you. The phone interview is a critical5 k* y' B5 h' C# p2 b, ]
part of the application process, and most networks will deny your application outright if they can't get
, j K# D5 |$ G& jyou on the phone.% _& P0 v, p2 w4 h9 u- ?/ o3 O
Often, the person who does your phone interview will actually become your affiliate manager after
; S" Q8 E# q' {0 @ r8 Jyou get accepted, so it's a good time to put your best food forward.
u- Z5 [% v4 x0 e4 Y" R0 N3 lYou might not relish at the idea of someone grilling you about your internet marketing methods over
4 O& e0 s6 [; R9 \; z$ ythe phone, but trust me, this part is critical. Have answers in mind for the questions:0 j* g0 G- _6 G$ K: ~
What methods do you use to market offers?5 d7 g# H7 f8 c
Do you already have a website you will be using?8 G# y' Y' F8 _( f8 H' s! ~2 b) {
How much is your advertising budget?
% q9 S4 c& {) Y8 x7 AWhat other networks are you a member of?* C% [ d1 M+ w. T# z4 i5 w
Who are your affiliate managers at these networks?' w3 {8 K6 Z# R3 Y
Do you use social media (Facebook, twitter, etc.) to market offers?& ~8 a/ {3 I% U5 y& F
How much traffic can you drive?
: n1 @7 h7 Z/ M: bDo you have a personal recommendation from anyone who is already a member?
# H5 y; U9 \$ v! O2 x# a# u pOnce you provide satisfactory answers to these questions, the network will approve or deny your
, b. ]2 S3 Z6 {0 ]) V! vapplication. If you get denied, just keep applying or call someone on the phone and try again. Be2 C2 T4 l( |" Y1 h8 _9 M
persistent. Also, getting a personal recommendation from someone who is already an active affiliate! \, ?8 @3 U; E2 l2 R. f4 ?0 C
for the network can be helpful.% S! V+ `/ D# N: T' p8 a j6 H
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
2 J, f# q! Q" O9 YSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network9 |2 q" b5 ^% M: J, h/ |
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
# T* w/ d8 B, \( c, ?1 Zpeople can open a lot of doors as far as networks are concerned.( M# N7 o; a& }
After You Join a CPA Network
! }5 @+ \) k7 R/ l. dOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager% ~/ {8 I( H8 D3 R, }5 ?" J( }
and make an attempt to get to know them a little bit.3 e C5 l$ p; Q; n
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their" y6 Q0 E" u# ^1 r! Q
weight in gold. Start feeling them out from the start and try to get to know them. Once you get; M+ {! Q0 s- c+ h# o
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
0 @9 r% Q& n1 Y4 C* W' b2 Ularger, they can really help you with your marketing efforts, scaling campaigns and getting payout! y$ n1 a- w4 g' y. }
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus1 Y" E3 \; p2 ^: K( Y1 f
email.$ N7 t1 f- ~. \ @
For more helpful info about dealing with affiliate managers, check out:
& G- k: ]% D& ?- w0 X+ Ihttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
7 k% S5 z' i" ?8 q. {; N& h- h; Lhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
1 H- l! _8 B) n: c" p3 H0 M6 t& P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 54 T* Z, P7 i' _0 O/ w
Set Up Web Hosting3 p1 S( d6 Y% b5 i
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said2 g& Q3 J8 j$ i! B$ |% F) x( M2 X1 C
about internet hosting. In general, you get what you pay for with hosting. When you use a shared! h+ m* V; A5 V. z' Y% {' y
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with- q8 r: j9 q6 A8 b% [! e# [
whoever else is on the same server as you.
0 F' G0 l2 [* @: h. V8 F: A3 XSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast) k+ e+ d: M7 ~* P, j. ?
enough that the visitor can't close the window before your pop up is even shown. You have about 31 s, ^- ^9 w8 b. G
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
. v ~) W( [* dTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
; Q' {7 R- ~' V# p1 Z3 \house full of roommates (hosting customers)." ?* Z$ `5 A4 u( [7 G. s
In shared hosting, this is like having roommates where everyone has no specific designated area inside/ | K- @5 N! E' A( k
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
) I/ f0 I. V, a( L: a+ W- g: ?fit.
8 A2 v% h8 z; v4 e) N' \Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
; J6 Z, q$ F5 [5 G) I. r" ithe rest of the roommates, by virtue of simply needing more space and resources to accommodate- }* a% K# H0 J' }% X7 H& G8 _3 U
their food. Everyone else's food in the house has less space to take advantage of.. Y/ t5 v/ v% @2 k N
If you have less server resources to take advantage of, your ability to serve popups will slow down. For1 I( Q1 t5 _: C, F
any type of hosting this is a bad thing, and especially while running PPV traffic.
/ o+ _* Q1 w: F, _# a6 O: ZIn the case of a virtual private server (VPS), everyone in the house has their own designated space, ^7 R1 }, W% _+ C
inside the fridge to put their food, and other roommates can't come into that space. The server is
2 U) w0 S2 t9 l. i0 y2 `partitioned, so that each customer can only use a specific amount of resources at any given time.* n$ J, U) _% T7 n7 n, Q
A dedicated server would be like having the whole fridge to yourself. All of the server's resources# w! g* F5 X2 I, P A9 g5 p) Y+ b7 V
belong to you and no one else can use up those resources. This makes it possible to serve much more
8 h1 T H+ H# Atraffic, faster.- W1 x/ p$ b1 [8 O; p
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.! B: S5 W' l2 r7 I* ]" _+ G3 a1 O
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
6 F" ?' O; N' u! Q( O' Ehere:
Q8 d+ x/ c, P' V2 ghttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
1 S' z( ]/ J- iVPS&highlight=hosting
, C2 H1 Z: d# G# p9 f& mDedicated-Hosting-vs Shared-Hosting/ A- V- Y: f! e8 R3 C4 P4 o
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-( h# A( _8 {! o' N- j \
Hosting...Your-thoughts
6 C! \% ~7 D- _$ ? g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6% B- P7 K! I; ^0 J% ?
Hosting Providers for PPV
5 r+ S) Z X. fBeyond Hosting
- |9 f. z5 n' W- l# Khttp://beyondhosting.net/5 n3 M6 t0 k# E' y4 B3 o9 m8 ?
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment6 Y& O" P6 J! p+ `0 l# i
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
4 r3 N5 k7 u3 Gdirect linking with PPV. Also, these guys provide great support.
! L0 w, l" N6 |. FProsper202 Optimized Hosting% y$ G( F* e$ c8 o$ l
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/- r( M7 n. W4 C1 \4 x5 i+ B
CPVLab Optimized Hosting- } g: S1 w4 X1 C; p
http://beyondhosting.net/CPVLab-Hosting/& Y6 Z( q9 f0 p, F( j9 V: W
Domain Names for PPV$ R3 X: o$ i8 x% [7 R# _4 E& r! Z: Y
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is% A4 B- B, ?. o J5 H
where you're going to host your tracking software and your landing pages if you decide to make them.2 t. R i4 k9 J1 L) ^, D" P
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
# h$ E X: D" mbland one is fine to start with, to host both your landing pages and tracking software. The .com,
: o6 K" u4 ~! K3 k.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a$ T" j: S4 ?$ @9 i' a
term or build a whole website.* b$ b$ H6 b D5 Z+ c' r
After you buy hosting, a domain and get those all attached to each other, the next step is to install" {+ A+ K4 V' u6 y
tracking software on your domain. This is really important, because it is necessary to track your
0 ?9 P( A% S2 V# |conversions down to keyword level so that you can optimize your campaigns. Without proper
; e, `1 l4 {' G, J$ G0 etracking, it is impossible to know what is working and what isn't., H0 V+ r X2 f% ^5 r! V$ g* s
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
# D$ R( f j$ h0 l# s) [4 @; Ris beyond the scope of the guide, but both are pretty user friendly and have getting started guides.! z9 {: a3 g1 m8 M0 d( H
Prosper202
2 f% R! h. d6 K7 \, P# Hhttp://prosper.tracking202.com/apps/
6 _& s1 f7 {- C' x z7 iCPV Lab
; C u" t: Y. G, j8 J" khttp://cpvlab.com/4 d; z# t& C% C( B; F [0 U
CPVLab Help Videos6 U; K1 b T; }+ s( @5 J, Q+ G
http://ppvlab.com/oweiw/oiurw/vdm.htm
8 T6 z5 `$ L! h* o; W, PAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an+ S) A' q0 _1 V0 R5 @6 ]$ F
industry standard.
/ B) L: ]2 B" T# z; _9 x \© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
. s5 D0 o# p6 e: d5 i( {CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from, K7 c1 w( I$ D& s; {; [
good support if you have problems with your installation./ f- P# `9 E* V( [' p
Tracking 202
+ |8 I1 Z# y, z: MTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
- |$ m1 b3 d R( p9 mcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user# X8 |# k | p- ]3 R
area.
$ ] Q3 F: J( C: RIf you choose this option, keep in mind that your tracking software, one of the most important parts of& G; ^0 `" o( M
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
2 F0 Y U8 A' ]: P3 l1 \interface, and their hosting.
9 A r3 z) K2 U: _/ W" H k* g9 MAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords/ v$ s/ R) A4 J6 m# F
and targets which you are bidding on. Leaving this up to chance in order to save money could6 r1 W1 O! B, k2 r! o. U
potentially leave you open to huge risk if someone else caught on to what offer and keywords you% x# }+ [2 l0 ?: T6 E/ W9 ?
were using.: ^1 V8 H# X1 q" B$ E- q/ L
Choose An Offer! h* o& i# \ J; P% J$ {
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
8 o& `+ P- P {0 e. V5 |$ ?Lesson on Offer Selection$ v& p, K9 z& U$ D: g, Y
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
" ]' ?. C# s3 R- O1 M$ ]In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.* V, u. h0 J! f6 r/ z+ f
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using7 \1 k0 f" D& u
LeadImpact as the traffic source.! M/ [% n8 b0 G8 I
Now the best way to learn how to put all of this together is to just get started. For some variation in* X6 \% ?$ B3 f8 c- v* u
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
& a1 [& y6 j+ S% Vcampaign.; ~+ z1 }, `& ?$ @2 S! E$ z+ T: t
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first* r0 V, V6 v3 J" x9 n m
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says3 ?8 l% T' y# x0 V6 r: i: ^
that all traffic is accepted.
# ]9 T; n8 g7 W qFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
3 R F; S" j9 j- @; \# B; x- NThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
& X" R1 z8 @3 [( G" M' ^! _get creatives like banners or images specifically for the offer.
9 X; r- m* f" S! M: q3 D0 [3 b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
* S& N6 y h! \3 `- q0 sBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can3 D; t, L2 U2 N i
track my keywords. Without doing this, it isn't possible to see what's converting.
6 n% }" J5 d' M/ C7 H* V3 CIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
: ] R u2 q9 O) r2 a6 [6 F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
1 p0 {. l& L7 dIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
( t) q2 b) f8 [( l: ~bottom of the page:
) R5 w: d* b+ N7 `Next, I have to cut and paste this pixel into my offer at Ads4Dough.
: V5 b( w& x, |2 |8 R/ `Click on the offer → pixels → Add a new pixel and this comes up:; C! N8 j+ S, |/ n. X4 j
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
$ k5 h' Y$ N/ x# \9 Ffrom your software into the box that says 'Enter URL of image to load'.
8 \( y7 ~; c2 U4 Q# s# ]Once you do this, it should look like this:" ]3 m( J2 i; J4 T* D y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10' B; L0 F7 M! A( q) _" S
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
. \, F* ] X3 S" G+ t9 HNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either% F3 Z& ^4 b' `
Prosper or CPVLab.
, l1 U6 z! \! V( v5 o
$ l1 F0 N3 n8 i) _+ ? |
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发表于 2012-12-27 18:47:17
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