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PPV GUIDE [PPV新手入门][28页]# q! j& y4 X: W3 k( K p8 ^, e9 I
详细的请下载电子书！' k- ?/ z/ Q5 A' k$ z
. v' \% C; s7 {+ [8 Z7 Y
( I7 `6 O. K7 ^* U0 ZNewbie Guide
3 \3 |2 `8 g- R( ?$ I. S+ |+ ^ cPPVPlaybook.com" F" G$ L3 r. S" n! J
Tracy Shaffer
2 m7 V1 Z" o; h2 [* l* a2 HDavid Ford
. y, @! D9 [6 f1 R0 e; z, X© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
2 H; s' U8 e/ i- [# X! OGetting Your Mind Right to Start Affiliate Marketing
% K8 ?" Z. @/ o @2 N; eThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an0 J+ Y" Y7 G" m& h
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
# p! w3 C( k$ K5 ^; ?. wyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
1 }4 F9 P$ R8 b& E0 A- c7 owith any success, these claims are laughable and far from the truth.
+ E( X3 b+ ^% o, nAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
* d8 p6 k9 O% A: Qflow management. The main benefits are the low barrier to entry compared to other businesses, and
+ t) S" U# P5 `6 ithe ability for a marketer to be a one person shop and make an incredible amount of money with low- c7 `2 c4 N" S W7 ]
overhead.8 ^7 v, s7 O, P! \% U
The winners in this business are the ones with persistence when nothing works, who know there's* C1 L7 T# n- B8 C+ V
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
5 D) I5 z. [ y4 uThe cold hard reality is this: virtually everything in the space is changeable, what worked today can2 u7 H$ |2 \0 \# n( r3 |
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
6 n. K, v; u3 Q2 E) ZMost of these things happen suddenly and without warning, and they all contribute to the amazing) P' A* ]7 _" x4 t1 y5 f8 E7 Q
learning experience available to anyone with a few hundred bucks and the ability to open an
7 @' T, I4 t. L4 F, Eadvertising account.
, b4 {8 o8 ]1 u4 F4 g ~4 NYour competitors are willing to work at this around the clock. This isn't a push button, instant business2 F1 C) y4 @- B+ C: X! n" P
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
4 c9 b8 E1 s( I1 m* w$ rmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
' W; H; s% b. n/ w: O/ X' xtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
K+ T! h, T: M* O, z4 o' xWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
3 q/ _( J" f! ~& J& `" r, K8 {6 [started building PPV campaigns right away from start to finish. With that said, time to jump in and get
5 M0 y T: @2 `# Fstarted building.
: K- \ \! C* J6 v) kThings you need to get started:
e! g- c% X1 ~. I2 k1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator); z; d( `9 n3 L) G# x
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
# {" [ c5 V* d- t% o3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
0 ]5 z2 Y7 c9 @9 [4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
# ]* t+ @/ R4 Q: H+ g9 f7 zThis guide describes from start to finish, how to get started in affiliate marketing by running traffic4 `7 Y( \5 t5 s2 t2 d, g, D7 X. P
with PPV.
& K/ i j9 B- HBasic Getting Started Definitions
" n, o& P( N3 [# CAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more2 S! g( ]1 w% ~7 l8 @
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
4 r1 U$ N& D2 a( z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 25 D. L4 y- U0 \+ V
types off affiliate networks are cost per sale (CPS) and cost per action (CPA)." ^2 j1 y) I. { H
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate" m( f5 }# W9 w. \; M' g5 d( G% H6 G
receives a commission on that product. An example would be the Amazon.com Associates program,% y% i) B5 Y, _/ w5 R* w5 ~) u
Comission Junction or Clickbank.8 Q8 W0 |- t; V r* g: G- R
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes# V6 a# F8 H. }1 a
an action like filling out a form, submitting their email address, signing up for a service or sometimes
% `+ Z) R/ ]" n- ?4 b3 v- Bbuying a product. An example would be Ads4Dough or Neverblue.% s9 q) i8 [9 K$ f
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's9 v P0 r; q0 M0 Q
account, getting the affiliate approved for offers, bumping payouts and just about everything else2 y& P0 x/ @) I1 ^) D2 ~
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
6 a- x" Z, ?6 \2 E1 Y8 Zright from the start can really help you.4 |" X7 `/ ?9 r2 {2 Z) W: j: G
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served2 _6 J1 Z9 O/ o9 `9 D6 g4 P: O( w
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per5 e& x+ q. }2 _9 c$ m( |
view, starting anywhere from .01 or .015.
) h$ F# h6 z0 s* Z% eIn order to use this type of internet traffic, the affiliate can sign up with a number of different
@( T% {0 U7 V" jcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
9 ~, {$ `% c2 ^( n9 F) I$ Q: h n& QMediaTraffic, and AdOn Network.
3 U5 _1 b4 W. `Don't popups get blocked by pop blocker software?
- H! o0 F. t8 f8 }6 [No. Popups are served in a new browser window as if the visitor had opened the new window5 r9 ?8 h9 f! W7 C! a- v; H
themselves.
; E e6 m( X& W0 e* X+ wHow many popups get served to the visitor?
5 t* ]0 B* d6 B {The number of popups served varies depending on the PPV network. Some pop more frequently
* p! ^* J6 L& P \8 M(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
4 n1 S0 j6 r. N/ L1 kserving this kind of advertising, so they have to toe the line between keeping their software4 Y" W, o, u: n# N# T* |" [
downloaded and still making a profit.
6 o' K- W7 B$ e7 x, V2 h# @Isn't this type of software bad? Why would anyone keep it on their computer?" t( \8 d- l; B8 _) b, v' p
No, this type of software doesn't harm the user's computer.
+ F/ J9 m9 S/ f1 N* B$ C% T2 RCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,8 f( [" w1 K7 ^. P5 x, }% K9 {
toolbars or videos to place the software on their computer. The visitor keeps the software in place so, G- A( G! |9 i5 E
that they can continue to have access to the incentive.# D4 u9 |& j# H( n2 N* g) p) ]2 W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
% P# X$ F! ~. G5 X/ a ~2 N! \How to Get Accepted into a CPA Network
& A- A8 x9 }3 jIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
" B C0 n3 u0 K3 f% K L8 rto start looking for networks is Offervault which lists offers and lets you compare payouts across
" R/ R' A! M( j/ [2 p9 {different networks.
, `# l% `% S2 T3 {8 m: n8 g' U1 QOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
$ o8 b6 [& H3 \' T) Fapplication and be as specific as possible about your promotion methods. Usually some time after6 n' d/ a2 {+ `% F
receiving your application, the company will call to interview you. The phone interview is a critical
" K5 R x8 N8 i+ f5 upart of the application process, and most networks will deny your application outright if they can't get
4 b3 g! s- l' c cyou on the phone.+ V2 p' E0 Q5 _- X" n; X
Often, the person who does your phone interview will actually become your affiliate manager after
5 E! q5 w) o; ~: Qyou get accepted, so it's a good time to put your best food forward.
. n2 E; h6 K1 ^! x0 I2 PYou might not relish at the idea of someone grilling you about your internet marketing methods over7 P0 \+ e- N9 X# z( o. E* n
the phone, but trust me, this part is critical. Have answers in mind for the questions:
, y- N& v3 @- n: `' j- _$ p% a" yWhat methods do you use to market offers?9 c+ L2 N6 c+ I, q+ o/ {# b
Do you already have a website you will be using?
1 @7 }3 J; ^9 W2 c: |How much is your advertising budget?5 X" Y" K" r2 `& V, H9 {# f
What other networks are you a member of?
. J" i4 f K) S( s3 V& v2 NWho are your affiliate managers at these networks?
% P$ A0 T$ ^4 ~ o- J. ZDo you use social media (Facebook, twitter, etc.) to market offers?
& y; O6 x6 R5 Q' A4 k% \9 M5 A8 GHow much traffic can you drive?
% O6 N& z" W% M& ?Do you have a personal recommendation from anyone who is already a member?
' T$ A2 H6 i8 d( B% P8 [. LOnce you provide satisfactory answers to these questions, the network will approve or deny your9 \& A( T+ N1 S3 V4 W
application. If you get denied, just keep applying or call someone on the phone and try again. Be6 D3 L1 F* O! g; s
persistent. Also, getting a personal recommendation from someone who is already an active affiliate5 I* ]4 C- [7 o E: r7 L/ i$ D* Y
for the network can be helpful.
4 H( ~! x3 T& W( X# B4 _To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate) _0 E* c, k# v3 G! r8 W" d" _
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
( U3 |8 t7 \' n! ^* ~! S, M# c' howners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know* y" |) T9 l/ S! R K
people can open a lot of doors as far as networks are concerned.: H( k9 |5 [" I7 y' m
After You Join a CPA Network$ } V% V9 o! g$ B. \) {
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager5 N* [' o) C2 S m4 s2 F
and make an attempt to get to know them a little bit.
) \9 p. M9 h* X0 R% G4 NFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their7 _: z U& r0 x5 F7 q! f# _9 |
weight in gold. Start feeling them out from the start and try to get to know them. Once you get5 r( P1 Q; n Q' x$ I+ B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4" i j1 w& d) p ]6 g( s
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
& R) q" l$ A# M3 H4 C& Ybumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
2 \4 ^, s4 V5 g) P6 yemail.& Y5 f) g4 n; z2 h d* S _
For more helpful info about dealing with affiliate managers, check out:6 P( [, W p$ T
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
" \! c4 f$ o% H0 N) vhttp://www.mrgreen.am/affiliate- ... iate-managers-want/. O# j& Z+ |# V4 ?8 T' e+ _( V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5- J" r, i# ?1 y% o3 F; Y: t* j
Set Up Web Hosting9 y# }1 M( L- _$ T9 l9 H' T5 V4 m
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said7 Z8 y3 @! I; K' R7 M
about internet hosting. In general, you get what you pay for with hosting. When you use a shared, t2 D7 T+ O/ G' t
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with! w- x; N3 K) Q% a' l% Y
whoever else is on the same server as you.9 @; {2 e- \+ _7 u! G9 D7 N+ n
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
) @' l5 Q1 P5 v5 R% nenough that the visitor can't close the window before your pop up is even shown. You have about 33 h8 d$ n6 ?! x3 T) l( q
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.- r( e2 I0 L" i0 g
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
* i+ m6 c; y$ j! _# U1 m# Z9 i6 s& \house full of roommates (hosting customers).) ^6 h' P f' c: [4 {# O7 d/ V- i
In shared hosting, this is like having roommates where everyone has no specific designated area inside
' F. a" {1 o5 V, d$ Lthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
$ w0 _9 s/ _3 y- A) n* M( Lfit.8 O; ?% {* O0 Y& l- Q
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than4 Q; n! N. I5 }3 L6 Z6 f
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
- y$ ]6 M+ n2 Dtheir food. Everyone else's food in the house has less space to take advantage of.
5 \) A! F% E7 Q% h' hIf you have less server resources to take advantage of, your ability to serve popups will slow down. For/ I. j& I0 E9 ~# G6 ?% p
any type of hosting this is a bad thing, and especially while running PPV traffic.! t- O$ T E* W2 [6 e# L g
In the case of a virtual private server (VPS), everyone in the house has their own designated space" ^6 y3 x4 I) S9 H
inside the fridge to put their food, and other roommates can't come into that space. The server is
6 O [4 ]% z) R$ W5 Z3 V* {6 P- ^2 Upartitioned, so that each customer can only use a specific amount of resources at any given time.
$ ?2 \" G$ e S% H8 P+ m6 z+ ^A dedicated server would be like having the whole fridge to yourself. All of the server's resources8 m- d* X9 Z' w2 J' \2 i0 Q
belong to you and no one else can use up those resources. This makes it possible to serve much more
; X3 P$ B U. l/ a# ^- `( Ptraffic, faster.8 X6 \) K9 A4 ?+ f
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
) V3 c# E. x( lAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
- c: z$ ]+ w, ]& Nhere:+ J! ` ^" b7 h1 M" t
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
6 [- O6 Y+ K# ^3 g7 M4 S6 UVPS&highlight=hosting5 n2 @' Q7 H' D5 X' ~
Dedicated-Hosting-vs Shared-Hosting
, ^! Y, R# |4 f$ R# ]& ?7 Ehttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-+ Y+ w1 Y8 \! k# X7 `; O, o& K
Hosting...Your-thoughts
4 c) x$ K' j1 c7 N/ b5 V, S3 x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 65 }$ W' d' m) F! K8 `( }3 \
Hosting Providers for PPV
) m/ t* ]% E$ x* r1 ~/ X$ pBeyond Hosting5 Y$ O Q( c% j) a( S/ t
http://beyondhosting.net/
* q2 I; H1 X, o& a; [8 ?2 Z8 M5 XWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment8 X/ W* [0 q9 {' l9 Q& m
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
. f* I+ m5 H, ?direct linking with PPV. Also, these guys provide great support.
. ^% F5 `1 x/ c E1 B/ uProsper202 Optimized Hosting
( `# x& Z4 |+ l0 Ohttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/- U, G. p7 ^! D( J& @+ t. N. P
CPVLab Optimized Hosting# h) n% E$ _4 X/ }
http://beyondhosting.net/CPVLab-Hosting/
$ `- A* p2 y- u _: O/ {Domain Names for PPV
4 S/ J. k- m$ ?- n0 H4 F" hOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
! m- k& ]3 I' H. [. Jwhere you're going to host your tracking software and your landing pages if you decide to make them.1 O: @- W+ W( I* B1 ?. d
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,- U3 t r% E9 \( a* N
bland one is fine to start with, to host both your landing pages and tracking software. The .com,5 K" a6 \: s: o3 y6 j' x
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
) M* N4 k; z, T3 M: ^term or build a whole website.! X# z9 |; ~, V/ _ E" Q4 `
After you buy hosting, a domain and get those all attached to each other, the next step is to install
/ R( Z% m/ H: J, Rtracking software on your domain. This is really important, because it is necessary to track your
9 t' j. E+ @$ P* }5 rconversions down to keyword level so that you can optimize your campaigns. Without proper; O- F2 C/ W% R! P8 n, |1 T
tracking, it is impossible to know what is working and what isn't.3 K3 i5 U( r% n& k$ _
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
/ X- r' y r. i( a6 M6 ]- ]2 \- n3 H$ ois beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
0 a" t/ J4 Z4 UProsper202* ~% I- c. d) X" B6 f
http://prosper.tracking202.com/apps/
1 P+ Q2 Y! f2 y: ECPV Lab0 f& L$ m- |3 r! S4 D; D* e
http://cpvlab.com/
' z! M. p) [# O" O RCPVLab Help Videos# J" ?. P# c! N5 }) y' o7 G
http://ppvlab.com/oweiw/oiurw/vdm.htm
J0 c! U" \" _: KAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an) j0 p. h/ c% [( T' w5 g
industry standard.
7 u) D7 k6 z9 S5 { f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
: t' z" }" O. K6 G ZCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from @% `- Q. ?6 `/ F$ W X( I) L
good support if you have problems with your installation.
$ x* W" u8 O" P& @3 Q D3 j' UTracking 202( B3 J; C. w8 Z* @6 A, `8 {
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
# C% @6 F) s7 |! Jcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user; F& Q1 W; o3 o, i2 X: X
area.
, S5 z0 a# B! C1 r7 nIf you choose this option, keep in mind that your tracking software, one of the most important parts of
! ]4 y/ Y% l- W4 @6 I9 k1 uyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
* n1 K: G& ~* Linterface, and their hosting.
- b7 |1 P% F# O4 ` D5 r# vAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
1 y8 Y/ d' a! `and targets which you are bidding on. Leaving this up to chance in order to save money could) d8 N' C2 E) w
potentially leave you open to huge risk if someone else caught on to what offer and keywords you; F; U) ]; C1 d$ | i
were using.
+ X- ]. g! H- k! c( g6 g cChoose An Offer! k& _, }$ {! Q e8 c0 ]( |
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.. e9 H) z2 ^7 H8 A0 @
Lesson on Offer Selection" C3 [8 e( ~- S& d0 v
http://www.ppvplaybook.com/forum ... on-Selecting-Offers7 w% ]0 Y: n' }8 Q6 Z/ K* }: ]
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
- v: _$ L) a+ k3 x$ J; Y/ w" iTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
. x# \( w/ l$ N2 O, I! ?LeadImpact as the traffic source.6 ~7 }7 K/ X+ f# G. x% ^: W, O: Q8 @+ Q
Now the best way to learn how to put all of this together is to just get started. For some variation in
1 P8 q1 m( r' l Wthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
# a' d( y _7 Z) u3 s; Dcampaign.
2 f& B* u( _) P i0 e) yWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
C, z. j9 @5 _( v, Cpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
3 o- ]- H; {1 W. y% Ythat all traffic is accepted.6 H+ G l8 V( x1 v! {
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.- {3 D/ T) N: g( e
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can0 b. O7 E. g$ V7 N- a; e
get creatives like banners or images specifically for the offer.6 A; `$ S7 |2 m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
N6 B" D9 R; N% Z p9 j( uBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can0 A2 ^ t8 J# I) O
track my keywords. Without doing this, it isn't possible to see what's converting.1 j" |9 K) A6 Q8 F7 l5 P% Q* a
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
2 m& H- r E$ [# `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9* e( q$ M7 g5 H; i* _
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the& e0 G9 p# s* W) j! i% a; p
bottom of the page:
& m, W3 n: s# ^3 P9 kNext, I have to cut and paste this pixel into my offer at Ads4Dough.& f- w4 t7 `: P; `/ L
Click on the offer → pixels → Add a new pixel and this comes up:( R2 w) J. w. d+ F
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL( d6 f p% z5 p5 @3 s$ M0 c6 }
from your software into the box that says 'Enter URL of image to load'.8 w1 l) i! c- b8 o9 t
Once you do this, it should look like this:
; `1 v4 p U) L! G( E6 P& G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 108 |$ Z- }! F6 O+ a# z6 o, ?
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:) J* _; A6 k) L! [, M( x0 G$ [( H: S
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
& Q. a' W$ ?% T$ s8 s7 NProsper or CPVLab.* Y$ q4 c' V. A
, u; m, ]9 q6 D: G- g1 G5 U! W |
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