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PPV GUIDE [PPV新手入门][28页]
- Y! } ^1 W5 t5 D: _详细的请下载电子书！
+ B: @: f* a! D. F; A
; T2 q. t0 ]4 F% w) d: o. k4 e* w0 r y
9 K% B/ D% H( }# ~9 TNewbie Guide1 l4 i% S) l! g) K1 w( n
PPVPlaybook.com g! o3 {% K; ]! p0 c
Tracy Shaffer
. \1 a0 c7 E0 j' _( s0 yDavid Ford
6 n; O7 M K. Q* q/ D8 r2 B4 F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
Y$ x% r5 ]- m6 Q9 lGetting Your Mind Right to Start Affiliate Marketing
, ?; l: _- N" Y0 d( B0 @+ @/ aThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an$ X" x, z. J. ?: u: Q2 s' T- H- _
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
+ b2 z& \# A: Yyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
7 t) L# ?& g# l. G& |. X# @with any success, these claims are laughable and far from the truth.; r8 X/ m& s i! I- t. ]( Y& T% I
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash, [6 f- q9 y, H
flow management. The main benefits are the low barrier to entry compared to other businesses, and# ?4 n0 s1 e' g7 t
the ability for a marketer to be a one person shop and make an incredible amount of money with low
7 w3 b8 O' `! j1 poverhead.$ a+ x' d V' _0 y
The winners in this business are the ones with persistence when nothing works, who know there's) i( Z% m' O0 L* d
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
6 A; b$ z1 `+ m% C4 S" D7 D$ |The cold hard reality is this: virtually everything in the space is changeable, what worked today can
0 Y+ D% H7 Z; ~9 o8 f3 l! [% }stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up./ P3 E \; y) W! J* w1 L$ U% i" n
Most of these things happen suddenly and without warning, and they all contribute to the amazing) {8 O& P& R$ \& B* v t: f
learning experience available to anyone with a few hundred bucks and the ability to open an
' V4 |7 e; b( V( b( ladvertising account.- h) O" q5 B- ]5 |
Your competitors are willing to work at this around the clock. This isn't a push button, instant business, e- f( [6 a0 J8 g
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet5 O" d; G* B% M! [: y" x
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
3 c7 p% C/ u; O S5 Jtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.$ i. L% u9 ^# T" I
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
! z: G( L& `: L& _% |: P ?started building PPV campaigns right away from start to finish. With that said, time to jump in and get% D$ l4 w% h% n6 e0 K$ h8 x0 B& J
started building.6 f/ R1 Z9 J4 t: g u( x
Things you need to get started:6 G5 k# l; X! p3 y2 G2 k2 d
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)( |0 n+ U( ?0 i
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue) Q% g# d( J, C9 ?% h* E9 g
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
* r& C3 s, l4 E& r& g+ p6 Q5 ?4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
- i3 C& {# ?. U- Q5 K fThis guide describes from start to finish, how to get started in affiliate marketing by running traffic2 K2 D3 ]/ s" V) M
with PPV.$ T6 j5 Q$ M6 e6 w7 k
Basic Getting Started Definitions
! [( U/ z6 z7 PAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more6 \) ]+ B- q; ? O
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main0 N; @. k* ~+ N4 {/ V+ _9 t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
- L. E1 f2 V( atypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
* m3 `5 c6 z' k8 D( K4 r- aCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
, X8 j b/ f, N: Ereceives a commission on that product. An example would be the Amazon.com Associates program,
% B3 I& B8 x5 dComission Junction or Clickbank.
% o% _2 n% P7 L7 q1 }! \) ]Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes* Y" @9 a! Y( r3 J6 a d) b
an action like filling out a form, submitting their email address, signing up for a service or sometimes% V+ R7 |! T8 Q; Y2 x, `2 a
buying a product. An example would be Ads4Dough or Neverblue.& |7 K% ~6 ^+ \4 N \- L% ?
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
5 b' K1 v% O5 Iaccount, getting the affiliate approved for offers, bumping payouts and just about everything else: U6 [' R; y& C! t* z& L
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
% X$ x& y# q' H! @# eright from the start can really help you.
8 G# R1 h: Y. L9 ^PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served$ |5 q: W$ \% P O3 C6 a4 L0 s
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
6 e) w. \7 h+ hview, starting anywhere from .01 or .015.: @( \/ t5 V' y$ I6 @ W
In order to use this type of internet traffic, the affiliate can sign up with a number of different5 m2 u, e4 _% T4 q' |" R! h9 t
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
# X9 s% _" w* L, k Y% F2 \MediaTraffic, and AdOn Network.
- e) W8 v8 v3 |) I% y9 J' T+ hDon't popups get blocked by pop blocker software?, ?+ B: ?# G( G; l
No. Popups are served in a new browser window as if the visitor had opened the new window* p1 I7 `" l+ `$ Q- S" k+ Q6 b7 {
themselves.0 N' {% n$ K5 z
How many popups get served to the visitor?# k# O* e, S& ?
The number of popups served varies depending on the PPV network. Some pop more frequently, `; `9 S- T& q& h7 x. Y. } ]
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
. e. x! y1 X& z% {: D1 L) Jserving this kind of advertising, so they have to toe the line between keeping their software
6 e+ } s8 B7 X0 X2 V* ^: R/ cdownloaded and still making a profit.) }9 s: x n3 w4 Z% Z; p
Isn't this type of software bad? Why would anyone keep it on their computer?
8 \! K7 C/ Q8 {+ ^ HNo, this type of software doesn't harm the user's computer.
1 c% s( l; u2 V; O% y) X: SCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,' L5 v3 }) w6 q6 m
toolbars or videos to place the software on their computer. The visitor keeps the software in place so$ {& j% X7 |$ {8 c6 k# `" a
that they can continue to have access to the incentive.
% `, D7 _( q4 E4 N4 `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
/ D7 R* m3 e8 L* V# u) |How to Get Accepted into a CPA Network- U4 K {$ C( W _+ L4 ^* K, [' k
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
- \5 s0 e7 A8 S D0 [, Eto start looking for networks is Offervault which lists offers and lets you compare payouts across1 e; J: _& u1 V8 `
different networks.
9 C5 O' E4 e# k% v3 @9 G0 v( ]" aOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
2 P4 D6 K$ k. aapplication and be as specific as possible about your promotion methods. Usually some time after
. J. \3 D8 a% z: B+ Mreceiving your application, the company will call to interview you. The phone interview is a critical2 v1 q: v% E3 y5 v0 q
part of the application process, and most networks will deny your application outright if they can't get
% ~ P5 l0 |2 Lyou on the phone.
3 l6 [, t3 [' C5 S7 gOften, the person who does your phone interview will actually become your affiliate manager after
0 u( w& ?8 S' Z4 H: v1 Nyou get accepted, so it's a good time to put your best food forward.
( Y X7 p3 b7 T rYou might not relish at the idea of someone grilling you about your internet marketing methods over( e, F) E4 J& P$ M2 F+ s, C# F
the phone, but trust me, this part is critical. Have answers in mind for the questions:
) g d; Z4 Q0 t* v: ^What methods do you use to market offers?
' J7 x. A, B ?Do you already have a website you will be using?* ]; z; D# S5 m% H
How much is your advertising budget?
7 ~+ u; r0 i6 d" G% ?0 ~- UWhat other networks are you a member of?, c' q' T; @- ^$ w
Who are your affiliate managers at these networks?. o& |+ S# b3 S( X5 s
Do you use social media (Facebook, twitter, etc.) to market offers? ]) V4 j T1 Y/ m& V6 a" g
How much traffic can you drive?
G8 n) o8 \! b2 J( h" j+ XDo you have a personal recommendation from anyone who is already a member?3 Q# x6 Z7 B. s) j! R' U% S- ]
Once you provide satisfactory answers to these questions, the network will approve or deny your2 r2 x! R$ B) I, d4 H7 x
application. If you get denied, just keep applying or call someone on the phone and try again. Be& ` ]: S, [: u' d! U+ J2 J+ k
persistent. Also, getting a personal recommendation from someone who is already an active affiliate* v! L" ^& c2 J4 t3 b, l
for the network can be helpful.
5 U2 W4 c. ?4 B5 J$ ETo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate8 G7 e8 _ _, R/ @% v
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network0 Q: n6 ^$ q( V4 b+ t4 G. A
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know( @. R3 H, R Y/ z6 ?
people can open a lot of doors as far as networks are concerned.5 S" m& c) [) D% ~6 h! _% m
After You Join a CPA Network
& j8 H; F/ i$ H$ o! l# ~Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager4 z2 s' O6 }3 S' O8 V( m: z( b
and make an attempt to get to know them a little bit.$ [2 n5 [+ A6 P4 S
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
, P' `: b3 F# `; M; Mweight in gold. Start feeling them out from the start and try to get to know them. Once you get2 \& a" H% F6 g9 M& e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
% B; L; Y1 e* x l. P5 \* {larger, they can really help you with your marketing efforts, scaling campaigns and getting payout& Y( w( @9 c$ D8 Z
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus, b2 f; V+ j' j: z
email.
3 @/ _: A1 ?0 {4 h( \3 WFor more helpful info about dealing with affiliate managers, check out:$ S6 C5 Y% K2 E, R
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
. q4 D: G8 a0 lhttp://www.mrgreen.am/affiliate- ... iate-managers-want/& S1 I9 e' O" d4 v& A$ g( v+ r& ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 55 I) y3 {8 L1 _7 Y4 S7 I
Set Up Web Hosting) D6 [; g) B- g6 x% F6 r
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said/ d% Q; w: g0 M3 r# d. P
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
& g# M4 ^/ _5 F9 ]2 Whost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with3 C3 {7 b9 c% n) S
whoever else is on the same server as you.3 l) A# o! ]9 M0 V+ T
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
; M; \" y/ _" ^* E# aenough that the visitor can't close the window before your pop up is even shown. You have about 3
: h* |6 W7 _; ~ i1 d! Iseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
! w( G' J/ O) \3 U7 _To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
) U$ r% C" U0 r: K: e) r; dhouse full of roommates (hosting customers)./ K! d s0 S" V
In shared hosting, this is like having roommates where everyone has no specific designated area inside
0 \% a7 Z5 p0 I' l& Wthe fridge where they are supposed to put their food. Everyone just jams their food in however it will, H* }5 \+ w3 B" {- d
fit.
: Z' w4 J: [; L0 Y( s% H- ESay your roommate brings home a large turkey. They will then take up more of the refrigerator than* t; M/ }5 U/ f/ D+ B
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
3 \; F8 l9 }- x8 x: I+ I3 g4 Otheir food. Everyone else's food in the house has less space to take advantage of.* L/ V# B V" G7 u+ R) F
If you have less server resources to take advantage of, your ability to serve popups will slow down. For$ S; b0 O8 n- y
any type of hosting this is a bad thing, and especially while running PPV traffic." F P1 G. {8 Z, k! _
In the case of a virtual private server (VPS), everyone in the house has their own designated space# q6 f- q' x3 A7 g4 h- B
inside the fridge to put their food, and other roommates can't come into that space. The server is
1 _; o; f% x; |( H! b3 g2 Fpartitioned, so that each customer can only use a specific amount of resources at any given time.
& D7 o) l- O* D- B4 P2 a) |1 G8 h# JA dedicated server would be like having the whole fridge to yourself. All of the server's resources
1 s$ A% X: y& `" G/ Ubelong to you and no one else can use up those resources. This makes it possible to serve much more
5 S+ J3 L8 W2 Z1 V ytraffic, faster.
( Z* T' B( M# n3 rAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
% T/ m& W6 ]0 z$ } h" KAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
/ v# L3 R0 L# \* v8 i4 y' m' @6 e! Khere:
; S5 d# @. z% H9 I' ~8 t- Rhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
- j+ w) b; M- V9 V% |1 zVPS&highlight=hosting) y, N2 j0 v9 L0 d" E7 ~; m. t
Dedicated-Hosting-vs Shared-Hosting
8 \8 I* H' E! C$ ?$ e7 Khttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
' k% u, E* `% qHosting...Your-thoughts# M P* k" T3 ]- B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
9 w- @8 ^3 a% H! l$ ^1 p9 o6 CHosting Providers for PPV4 ^/ X ?7 F! e& J+ k
Beyond Hosting- _: M0 b, b4 s" F* x/ h/ S
http://beyondhosting.net/9 Y2 ?) c" p/ a/ t! L+ W( L
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment' f4 Q! g5 o# H X
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when7 g% W; K; S; v7 C
direct linking with PPV. Also, these guys provide great support.
3 i; L5 ^7 l9 I3 hProsper202 Optimized Hosting
# E3 y/ T& f, c( k4 H5 r$ G, w% Whttp://beyondhosting.net/Virtual ... per202-VPS-Hosting// M P' c6 i9 K. ]: z0 r8 z
CPVLab Optimized Hosting
9 I7 _. O( \/ Z3 J3 B3 V$ Mhttp://beyondhosting.net/CPVLab-Hosting/2 b# I0 r6 d; T
Domain Names for PPV
$ B: g2 ^8 x" a) D1 T4 aOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is, C6 G) I5 o5 c6 o- F1 d& Z
where you're going to host your tracking software and your landing pages if you decide to make them.4 q# M: I& r1 I4 K g, X1 I1 n( P
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
4 H6 W$ i, U3 A7 n9 e8 \& X( Vbland one is fine to start with, to host both your landing pages and tracking software. The .com,8 j1 c) z" r/ S/ Z6 c
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
" E9 U7 L. b9 v8 g; Yterm or build a whole website.$ s/ V+ |. G. ^& M' B
After you buy hosting, a domain and get those all attached to each other, the next step is to install
$ b/ E3 Y( a) ]+ | [tracking software on your domain. This is really important, because it is necessary to track your
& F- i9 K* i1 `6 U3 {8 Z" \$ ?conversions down to keyword level so that you can optimize your campaigns. Without proper
) @" D3 v6 l0 O" \8 y' b, B1 ktracking, it is impossible to know what is working and what isn't.- h; m6 {. ?9 j3 z! F1 l' I3 c4 j
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
6 \) ^" E" h7 T: e- }is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.2 l4 J2 F: G6 A+ T
Prosper202
1 ^2 ? y6 ]( a& |" L, R4 Rhttp://prosper.tracking202.com/apps/2 F I: I+ r6 c
CPV Lab
) | L2 Q! k7 I, a, g# Rhttp://cpvlab.com/4 P! @9 V Q. { y) g& R2 Z S, ^
CPVLab Help Videos! h; u1 D7 n( G0 d6 r
http://ppvlab.com/oweiw/oiurw/vdm.htm1 E- I+ ]/ K6 l
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
- p7 u0 M+ j, M; Z) _1 F4 a" j, _8 dindustry standard." I3 Q E+ m+ E) @6 [1 W% @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
- ~. Y' U) P1 u9 w2 G6 H+ P* r, cCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from8 ^, k! {4 J9 H0 s+ e2 ?; v1 n
good support if you have problems with your installation.' ^- m+ p( o; c0 |
Tracking 202# s0 [( [9 q8 } b# j$ S
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your3 b& P/ f* s; ]/ V! p, c; v
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user" T& G" [* r2 D/ A& y8 o0 e
area.
: }4 x5 h! s2 \' J% XIf you choose this option, keep in mind that your tracking software, one of the most important parts of
' H6 O/ E' G2 P. q) Kyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202% h3 Q7 g# s) S0 l8 Q, v# r6 j+ y
interface, and their hosting.
2 g2 F9 _+ l1 D$ j: {Also, your tracking software reveals the most critical part of your campaigns- the converting keywords7 I+ `8 `' b c2 a
and targets which you are bidding on. Leaving this up to chance in order to save money could) {' [. o) r" s% Y) o1 M
potentially leave you open to huge risk if someone else caught on to what offer and keywords you: V; {5 |- z& f; Z/ S; ^$ Z% L/ a
were using./ v5 C3 r& U- `4 S/ O$ {0 v3 m
Choose An Offer
/ u/ q7 _ m$ _3 i lNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.4 _+ m* l+ D* N
Lesson on Offer Selection
+ x- U N% R; K! B5 A. `% W3 jhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers, @- ?6 V& U3 n
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.& Z3 }& l7 j% r( B5 R2 Z
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using( p) `: v6 A* X0 P* h
LeadImpact as the traffic source., x) X8 F7 I4 k ]7 o F) P
Now the best way to learn how to put all of this together is to just get started. For some variation in
0 W. E6 @- d+ k& d* Z" d# K) H6 \the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked9 G1 x& W8 l7 v: _) v7 N/ K
campaign.
9 \" I8 ?: r1 ~2 J6 OWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first! a+ W$ E8 ?: j8 i
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
! ]0 A- f* [8 |! s% G B Gthat all traffic is accepted.; v" `) g. M) U* Y; d& }
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.' | Z( h, m( B6 S7 V, a) C1 [
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
3 A X6 o+ ] M4 F+ Y& r9 Rget creatives like banners or images specifically for the offer.
' [/ k1 e; J7 w+ z. l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8" d* q* k% X3 M/ X, z. B/ x
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
3 t0 ]; v# c" k! O8 z8 ~track my keywords. Without doing this, it isn't possible to see what's converting. E- e- V& a2 O& X3 t' ~# z4 z3 o
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:7 B/ m2 b5 V3 e0 y$ j% `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 97 Y: {$ F- w: V: g# m
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the4 Z/ F# A7 L" G; K- Y' i
bottom of the page:
" X6 B7 x- M# I! E; T, o' ~Next, I have to cut and paste this pixel into my offer at Ads4Dough.
, _! v6 e* J6 U- q3 n$ hClick on the offer → pixels → Add a new pixel and this comes up:) W1 z2 h; L: e: X
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL6 K; m' ~ \4 W* \# x7 @) f( \
from your software into the box that says 'Enter URL of image to load'.
3 l! L1 R, R) }6 bOnce you do this, it should look like this:- }" X; k# c5 k) ^& E/ f9 n/ l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 104 c" G7 ~) a, \' y& j n
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
- f1 e+ D$ {* i3 hNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
" d/ N0 o0 v# E9 J" `4 s6 N8 LProsper or CPVLab.* |5 G- N; d: f0 i0 I
5 o/ k' a% ?$ [& b1 l
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发表于 2012-12-27 18:47:17
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