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PPV GUIDE [PPV新手入门][28页]2 k- I% M9 \- ]5 A. B; s: t
详细的请下载电子书！" N+ X4 n2 h, m' S9 P& ?# n
; U& F# f6 r, M I6 }; X. a6 H& O, W) Z3 [: f6 E+ p C( H' v! G1 {& }
Newbie Guide+ `* J1 d8 B% a( M
PPVPlaybook.com1 h0 @; J2 o( Z' Y1 R
Tracy Shaffer& Y' I8 M% g# `
David Ford9 ]( P8 B% S9 c, y% `
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
: {! T7 F+ L/ p8 v& dGetting Your Mind Right to Start Affiliate Marketing
% Q# N# H( V0 I- W: s; ^The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an* o: e( L: t. M% B0 m; q
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where8 \0 u3 x+ j7 g. f; M
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing+ W- L( _' V( @ k0 d; S
with any success, these claims are laughable and far from the truth./ z3 B) D# c' L. o& E" o- {
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
; D. z; Y7 u, @0 ~, [flow management. The main benefits are the low barrier to entry compared to other businesses, and+ w& b& N9 I7 t, k! [
the ability for a marketer to be a one person shop and make an incredible amount of money with low
# f5 X. q! D4 r0 i7 ^; |overhead.1 g h; }3 ` M% c
The winners in this business are the ones with persistence when nothing works, who know there's: O7 v5 J1 y6 C+ k* ?& k
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
9 `* s5 G: @* }; sThe cold hard reality is this: virtually everything in the space is changeable, what worked today can4 D& e/ y! j# d+ m9 A3 Y. ~5 H9 G
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
. {7 t+ t2 t. \+ a) ~( y5 B `Most of these things happen suddenly and without warning, and they all contribute to the amazing* i- C t5 c" [7 U: G. p- p# s
learning experience available to anyone with a few hundred bucks and the ability to open an
3 O8 ?1 v* Q- z& k/ Iadvertising account.9 |8 L. o8 X4 s. R
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
9 Y, O( ^$ B+ R3 o4 _; Iwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet7 L) Z5 m/ a7 P+ Z
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,6 g" g5 Z6 o8 p. r9 ], [
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
1 v+ {5 Q q, E6 d9 ^3 EWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you7 C5 o# p% X) L% T
started building PPV campaigns right away from start to finish. With that said, time to jump in and get8 W/ ~& W0 i# a7 N
started building.; l8 [' t$ e6 X" p/ e4 Z' }" a
Things you need to get started:
, ?/ u5 `6 r( J6 e- w( a1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)3 l# n* h6 V0 h4 }2 P' X
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
1 z5 E& o( P7 E# F3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
9 Z6 C' f& Q6 k, X% F4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
" `. ?# e1 y! D% U2 N1 p# A; FThis guide describes from start to finish, how to get started in affiliate marketing by running traffic/ \2 r+ }5 |2 D3 Y* M; [ `
with PPV.
4 E9 o8 X4 {: S( c9 f0 n3 y8 DBasic Getting Started Definitions
% w/ H1 f. [8 Z% E0 |. D" AAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more2 U" N% n0 n0 {0 v$ u
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
; J! t! F$ v7 H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
! ^" a) t, h. |% A% itypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
4 y `6 ^, f3 Z7 K5 P, Z3 A) kCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate2 r2 B. q# Y" S q# s
receives a commission on that product. An example would be the Amazon.com Associates program,+ e8 u& a" J& N, K$ ?- v# t
Comission Junction or Clickbank.* n0 m2 |6 u/ n8 Y6 p
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes# b& v$ t+ m6 W
an action like filling out a form, submitting their email address, signing up for a service or sometimes/ {' P( Y* r; K; i2 E0 A) R% `
buying a product. An example would be Ads4Dough or Neverblue.
6 W: q+ g# m* _* B0 Q/ v! V) |Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's( @7 d3 b& U; G8 T T* m3 {
account, getting the affiliate approved for offers, bumping payouts and just about everything else
/ h% J- ?' x- E* H2 Yrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
$ z% w% t8 f. ?) l( v" aright from the start can really help you.
$ s @1 G4 o* n, ^PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served, K, r' d+ q' p+ T- p1 J, `2 A G2 t
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
8 D8 j( q, l* l2 j8 Vview, starting anywhere from .01 or .015.2 J+ N/ Q- t: |: f3 q
In order to use this type of internet traffic, the affiliate can sign up with a number of different
7 {1 u! Y0 w( Kcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
& o. h w3 R& p, n( D6 mMediaTraffic, and AdOn Network.
7 w, }3 E) S$ U! e$ o# R3 a1 TDon't popups get blocked by pop blocker software?) q: n+ L! b' M
No. Popups are served in a new browser window as if the visitor had opened the new window
8 W2 I; v0 y! u; p' G1 e/ h s) mthemselves.; `2 V" p/ b7 | x0 O
How many popups get served to the visitor?& x p# C) R2 ], a2 Z1 c
The number of popups served varies depending on the PPV network. Some pop more frequently
" V& ~1 V* V' ?1 S+ C) j& W! T(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
& }& B) Z6 e3 U7 Iserving this kind of advertising, so they have to toe the line between keeping their software
. }4 i u% ?* Z/ {7 z" Adownloaded and still making a profit.
$ p6 E. m3 d2 J6 FIsn't this type of software bad? Why would anyone keep it on their computer?
! r4 g# H/ I9 }, hNo, this type of software doesn't harm the user's computer.
$ @0 F1 Y6 d0 R7 |" {Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,1 c3 T# J! f1 R4 E/ w
toolbars or videos to place the software on their computer. The visitor keeps the software in place so8 j9 I) J0 s$ y: _1 l, |5 k
that they can continue to have access to the incentive.2 P$ F" k4 X3 ^5 Z2 O! A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
$ u, _1 E' s: `6 d9 XHow to Get Accepted into a CPA Network
! D" r& B {% Y3 kIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place+ r& t0 k" D) _# F" ^+ A3 c/ B6 W
to start looking for networks is Offervault which lists offers and lets you compare payouts across& u' ^( \# L6 P/ p
different networks.( G9 W. d5 `# X1 @7 H# {/ a
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
9 N2 A3 K2 ^8 e5 Z' I0 T) _, oapplication and be as specific as possible about your promotion methods. Usually some time after
_+ e4 e& ]; _/ i+ W2 ~receiving your application, the company will call to interview you. The phone interview is a critical
" [9 y7 k7 {4 H2 ~: G- m7 w8 G5 Upart of the application process, and most networks will deny your application outright if they can't get
1 c5 L" ^7 K9 S1 N7 `0 @ f) y ^. ?you on the phone.' ?; x# y; v5 F8 ]/ J# q; G* V
Often, the person who does your phone interview will actually become your affiliate manager after6 q, J* j. u* Z- R+ ^
you get accepted, so it's a good time to put your best food forward.& r8 G( F5 i& v# t1 [; m4 T/ p4 F
You might not relish at the idea of someone grilling you about your internet marketing methods over
$ v/ J8 Y$ e: i' c0 y" S% v# ethe phone, but trust me, this part is critical. Have answers in mind for the questions:
; B2 j" f0 h; r* h" `What methods do you use to market offers?
5 c( b9 J+ m9 P% {$ \Do you already have a website you will be using?& }1 k! [6 v3 f8 ]) b7 {/ ?; w- U
How much is your advertising budget?3 Y4 h2 C# D N5 V* e) `- l- [
What other networks are you a member of?
" p& L+ _, _ `8 d- I2 h" kWho are your affiliate managers at these networks?+ I8 r% C) {% ?2 N& Z. o+ j
Do you use social media (Facebook, twitter, etc.) to market offers?, `' Q: d, s5 N, ~
How much traffic can you drive?
" f! L- {: q5 [/ F6 r2 eDo you have a personal recommendation from anyone who is already a member?, M4 g, Q6 s: ]# k: K
Once you provide satisfactory answers to these questions, the network will approve or deny your, z7 i/ D$ j0 M; z8 e
application. If you get denied, just keep applying or call someone on the phone and try again. Be; I+ T( l0 j/ u- W: [9 J
persistent. Also, getting a personal recommendation from someone who is already an active affiliate6 g! e% i0 P0 T D) L3 @& W" S
for the network can be helpful.% k; ^/ x& D+ l; Q0 R/ ]9 Z: T
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
9 Z# v! v) r. tSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
q4 p1 q; A) Y0 S1 Z( {. Wowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
- C8 w5 Q {" X4 d5 Epeople can open a lot of doors as far as networks are concerned.
- z. G% G* c, u. J" n$ X- @" uAfter You Join a CPA Network
/ m9 w- U) [+ j" e2 fOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager# T: O! W/ v; t M' e# v' y
and make an attempt to get to know them a little bit.
$ F8 d" y& p5 u ^& E: d1 KFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
6 v! u) n v' L7 fweight in gold. Start feeling them out from the start and try to get to know them. Once you get
3 y K! ^ J! k3 M: n$ G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 40 M9 m: [7 ?: p5 t! I* O5 y
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
; H5 _" u8 \( j* Lbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
C- ^0 [. q. I- k( a7 A: qemail.
3 _9 @& P' K$ v3 z# DFor more helpful info about dealing with affiliate managers, check out:/ b+ i1 ~8 ~: S1 z
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
2 t1 |$ V# t, ^' v0 O Y; `http://www.mrgreen.am/affiliate- ... iate-managers-want/
$ \: i0 t# o9 M: b! o, n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 57 w/ l C% Z: {. K2 v2 I" ^
Set Up Web Hosting9 @0 `) }3 @9 U1 {
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said9 f, \" O( d; e- U( y3 [) d G
about internet hosting. In general, you get what you pay for with hosting. When you use a shared( w, F1 p0 w3 j& k$ O* d
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
8 W, }( m! g& V7 owhoever else is on the same server as you.) E( _& O) N. {6 j, W+ g! q9 F% L
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast; l1 M* @5 y3 a7 e* _9 N
enough that the visitor can't close the window before your pop up is even shown. You have about 3! f w6 u+ b; u- s
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.+ u2 X8 q7 }$ o) u/ d3 Z* J# K
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
. L Z5 _4 F( T- ~( ?: G% R, d2 ^+ Shouse full of roommates (hosting customers).
% f7 h& y# I# S& Q' B. H9 k# RIn shared hosting, this is like having roommates where everyone has no specific designated area inside+ D& v0 M- b( Y, z
the fridge where they are supposed to put their food. Everyone just jams their food in however it will' `7 t r* k# L B7 ]& o3 Z. h7 F' x
fit.
( u* d3 l8 [2 J- @; S( K9 S8 y* s+ BSay your roommate brings home a large turkey. They will then take up more of the refrigerator than7 M7 E1 [6 e) @9 b
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
) T& Q* y0 w O8 n( p& K% jtheir food. Everyone else's food in the house has less space to take advantage of.
G$ U2 K! a6 ?/ g+ UIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
* z7 W& o, e3 v# ]& X" jany type of hosting this is a bad thing, and especially while running PPV traffic.( i+ m @' }: L
In the case of a virtual private server (VPS), everyone in the house has their own designated space
$ x' I3 b6 K$ s0 i+ ~inside the fridge to put their food, and other roommates can't come into that space. The server is+ J0 {+ T4 i- \4 u `
partitioned, so that each customer can only use a specific amount of resources at any given time.
; g. w: I- G7 ~4 QA dedicated server would be like having the whole fridge to yourself. All of the server's resources" d, e9 z+ p" h& s9 h/ `4 s
belong to you and no one else can use up those resources. This makes it possible to serve much more
& I/ Q7 f% U; k2 t, p2 _traffic, faster.
% O& O& p0 S$ xAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.3 B: t# l2 b9 {0 q/ v7 l+ e
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is. l1 i2 w! H6 C) J4 @
here:
( o/ Q; Q$ q6 M8 _5 e& H7 Dhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
M7 h- P: \8 X) bVPS&highlight=hosting
& P) R' \& u% h. J6 _) tDedicated-Hosting-vs Shared-Hosting* B. b* F: o7 F1 z2 I
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
: O8 l2 S5 e4 F; U8 {1 z8 RHosting...Your-thoughts
+ A' b \5 s" g+ i( s* v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 61 w( I. f4 f$ i& q; \9 K1 G( T
Hosting Providers for PPV. R0 J6 M6 C( ^6 V
Beyond Hosting
7 n4 ~9 o" s1 W/ o3 P- D3 Z; U. {# Lhttp://beyondhosting.net/- N4 Q8 Q5 l3 \1 F7 H/ T" U' b! i5 J: I
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment& v$ D+ N, Y5 h8 ~# a. I3 g6 C
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
/ D4 B9 Y; x1 O$ m! tdirect linking with PPV. Also, these guys provide great support.1 l2 n8 W! Y* G, H; O3 A, N
Prosper202 Optimized Hosting! y. q- }/ N$ @- Q4 C% V
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
" F. ^4 E: s7 {4 L$ o7 _CPVLab Optimized Hosting
) K9 o0 t7 Y. w" }9 phttp://beyondhosting.net/CPVLab-Hosting/% E9 k' b/ s$ _2 F7 b
Domain Names for PPV
3 `+ _' @+ ?2 a4 s, COnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
7 Z) a# ^, _: {7 @. d5 J6 ^) Owhere you're going to host your tracking software and your landing pages if you decide to make them.' ]" S$ m4 `! l1 f. u( A0 q/ C
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
4 l- ^8 i S- j0 t& Sbland one is fine to start with, to host both your landing pages and tracking software. The .com,
# u! l$ \$ a8 Q' r# q1 N.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a: z- M" v9 u; V L
term or build a whole website.$ t7 }; a* D! T' t1 A( a0 w" ]
After you buy hosting, a domain and get those all attached to each other, the next step is to install
& s) H1 d% K1 z- G, N+ Mtracking software on your domain. This is really important, because it is necessary to track your5 ~3 ~3 m- G, g+ ~7 @0 c
conversions down to keyword level so that you can optimize your campaigns. Without proper
& p0 v% O; y1 y. j9 B3 D, Xtracking, it is impossible to know what is working and what isn't.1 {, G: o0 L7 C; u: d
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software% z* r$ E. d" B: P( S
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides./ \8 r# b6 f3 m8 J
Prosper202$ i& z' V U" i& d2 s" e, d1 ?
http://prosper.tracking202.com/apps/# Z" h! {; s' k, T" D- K2 p5 Z
CPV Lab- Z+ `: T5 S# [0 r
http://cpvlab.com/
4 K; u p! o- K: ?# n0 C! `1 b+ L) VCPVLab Help Videos
' ^- B0 @$ c+ }http://ppvlab.com/oweiw/oiurw/vdm.htm9 L1 y( l5 `$ p' L$ I: t& S* p
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
: a; V# h; m* Q) K+ Eindustry standard.0 x3 c" k" j9 C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
( W" _# W' V' Z$ I4 ?# Q. ZCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
, q# T1 y" M- o: j F+ n" Wgood support if you have problems with your installation.
# U+ f, X9 z4 b5 G4 J9 X1 HTracking 202
; P0 f3 K2 r# Y$ L2 o* LTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
7 l3 ?5 R) d. ocampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
0 b5 v% C7 `2 Warea.
! w$ y5 ^5 ?9 ~) @8 @' RIf you choose this option, keep in mind that your tracking software, one of the most important parts of
5 b- c2 D, E" z$ Zyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2023 k" q0 g/ i% W2 q! t
interface, and their hosting.$ h9 |2 L: I4 D: _! L. S
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
6 M9 D8 X9 b5 |" C# ^) A( h% B7 gand targets which you are bidding on. Leaving this up to chance in order to save money could/ `1 m# F8 l5 b) n$ Q
potentially leave you open to huge risk if someone else caught on to what offer and keywords you/ Z2 c* P8 F4 r
were using.2 \% B" H+ Z" _1 l4 Y! ^% J7 L( M' I
Choose An Offer
* j1 h3 w1 O# \: Q. l9 N( ZNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
' R2 L9 r' x$ B$ ~" o' jLesson on Offer Selection1 U' J+ Z: u1 m
http://www.ppvplaybook.com/forum ... on-Selecting-Offers5 S/ f0 G% l' x8 n3 J# F
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
7 \6 R/ Q/ D, |5 b- p+ c& BTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
( V5 Y$ _& \3 c8 [: x1 \0 k' oLeadImpact as the traffic source.
+ I: ]: \+ f7 d( j. fNow the best way to learn how to put all of this together is to just get started. For some variation in
8 ? q7 l$ _' e, s: o% Pthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked8 o& _( x# }& I- T
campaign.
3 w" j: z( R# ~$ y. M, HWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
! t g0 c* a7 B1 s; a/ E7 M0 u5 bpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
$ c P7 c/ Q) T4 d3 Ithat all traffic is accepted.7 V1 Q' q" B! W# c; C
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.) {8 x& X3 [2 L) W# _
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can# ?- E& j3 ^2 d
get creatives like banners or images specifically for the offer.
5 F: l; T+ e* z' t" Z |3 c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8, s1 m2 P2 @% a4 ^1 H. s, u
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
6 K1 k) m% y" K9 l5 t8 Y1 j' Gtrack my keywords. Without doing this, it isn't possible to see what's converting.
# ?- t+ R1 f* O. x7 F2 \1 q- k6 FIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
% Q. o# a$ }: l2 o! z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9( Y4 C8 d- R& c( k* [0 v2 [% Q
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the3 p' Q. @6 U3 E' {5 y1 T: W3 `$ R
bottom of the page:' @1 A$ T5 Y. y8 S5 a* }
Next, I have to cut and paste this pixel into my offer at Ads4Dough.! X* C" l; p$ S- R9 n
Click on the offer → pixels → Add a new pixel and this comes up:
/ g$ A# ^$ y6 a+ S. a5 ^Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL) a% ?* y" _6 M2 |( D. I6 _
from your software into the box that says 'Enter URL of image to load'.8 U9 @0 b1 N+ l2 Z6 q
Once you do this, it should look like this:5 w' m8 I4 R( n2 L$ H, g( Y, u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10! U2 T: L4 X/ `9 l$ y& U
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
1 V* h5 h9 ^+ F0 J9 Y8 PNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either. w! [+ `2 v9 _" ^9 G6 a
Prosper or CPVLab., e- @/ N( h( J, m( x( v0 \
: p: S* f. u f9 y* m( w+ I |
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