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PPV GUIDE [PPV新手入门][28页]
& D$ X: h2 v6 W# B6 O) l9 h详细的请下载电子书！
2 H4 l) o$ O1 [, S2 n- t! Z- v0 x8 v! G' M+ \
9 f) e2 D$ b& K0 k, c* D
Newbie Guide
; G( z E% I( p. u6 r( MPPVPlaybook.com
: k% s' y- s( p2 x6 a6 ^Tracy Shaffer6 F" D$ I8 F) s+ h
David Ford, e( _/ W: ?4 _) r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1( ~' Y' c- j; r- i6 y
Getting Your Mind Right to Start Affiliate Marketing2 A/ @) _& Y$ F, L* ?
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an9 K: S* m. @9 m5 k, Q5 s) Q2 D
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where0 e* {1 Q0 M7 o+ [. z. ?
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
! \# w* _1 q! Q% B" c" B' Twith any success, these claims are laughable and far from the truth.: j- k, ?- R9 b' i1 k; h0 h
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
) ?( m% o8 H9 }( g/ o- t+ q& N! X1 `flow management. The main benefits are the low barrier to entry compared to other businesses, and: H) y+ X3 T: {" m1 Z/ E7 L' D
the ability for a marketer to be a one person shop and make an incredible amount of money with low
. Y* |7 j+ |# H8 n; B# coverhead.# G2 P. I X% f
The winners in this business are the ones with persistence when nothing works, who know there's
* t. L- ?; T- ?% L# E2 ]plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
6 D+ @, o6 x6 V: Y* y$ u. i- BThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
! D c* R0 S* L/ B4 M8 s! dstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.9 i2 \9 F% L' k$ e$ [
Most of these things happen suddenly and without warning, and they all contribute to the amazing( r; u# R5 h0 ~4 e" C- G7 n) E
learning experience available to anyone with a few hundred bucks and the ability to open an
" [ b8 b6 P2 w( f5 x4 I3 Yadvertising account.
6 M' O+ z$ d( R) U0 CYour competitors are willing to work at this around the clock. This isn't a push button, instant business
" @: t. n& Q3 F% t$ ywhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet; W- W4 T9 ]$ r. b9 u1 H+ w
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
( v+ Y' z: t- S3 g; Itrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
' `9 d# N# |# M8 E/ l. q* c5 |With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you6 r& `( `0 R5 _/ R r
started building PPV campaigns right away from start to finish. With that said, time to jump in and get5 V/ G3 t2 s( f5 p/ b) p3 ^
started building.. A! v* c! |& W
Things you need to get started:% `1 b2 X6 X' E& t9 @7 u
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
# k2 r( l4 T) O' W7 Y2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
N. s" y( A/ _/ l& P8 {* M1 o$ n/ N3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
$ c/ r& j( A$ m3 M1 d/ j4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)$ E" X3 q' ^9 J! }4 I
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
: U$ i2 k) x. H5 Vwith PPV.3 t: Y) R- u+ N# N
Basic Getting Started Definitions
# n2 `5 Y9 Y9 }# XAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
z$ _" B9 H" v! A, X0 Xaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main1 @ p! @% D2 q+ ]6 R( t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2 H: H- I) R$ c+ p. C/ K
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).2 y3 d3 i. u, ^( f: z4 F3 t8 Q: F6 h, S
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
x r$ [; V( E' M: Y* K5 ~receives a commission on that product. An example would be the Amazon.com Associates program,
* _* K" X; c) L* VComission Junction or Clickbank.& N7 g3 e; k6 J0 v* T* U3 w- x
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes' @- U) g' g/ g( Y- r' H$ h$ D! s- s
an action like filling out a form, submitting their email address, signing up for a service or sometimes4 d* A8 D! y3 q4 ~' a+ P
buying a product. An example would be Ads4Dough or Neverblue.2 B+ g9 x; n2 ^3 Q- R
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
% z. x" }. Q6 |account, getting the affiliate approved for offers, bumping payouts and just about everything else
( o8 w. ^% F j8 H% w; {6 Irelated to an affiliate's account at the network. Having a good relationship with your affiliate manager1 u1 s! Z. h9 _! X8 i9 @6 G
right from the start can really help you.* G% u% k4 Y3 Q* V) B& J# |3 C
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served/ x' [ T: n( ~1 F* n
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
8 M+ a: D, S- d( c+ G/ @view, starting anywhere from .01 or .015.
9 c3 ~! p# _+ Y0 g7 D# CIn order to use this type of internet traffic, the affiliate can sign up with a number of different
1 E) v8 W B% `, j) ycompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
: z: z3 f6 R6 M4 q; J* `: NMediaTraffic, and AdOn Network.- o- o5 S0 S& `) z* O# c
Don't popups get blocked by pop blocker software?
/ a+ ?/ b6 E# T0 j' k9 x6 v7 kNo. Popups are served in a new browser window as if the visitor had opened the new window
! ^5 m$ U0 h) N( d% K: pthemselves.* P* o' P, T3 W' V
How many popups get served to the visitor?. v0 D! W* O9 g5 ?: U8 G6 ]% F
The number of popups served varies depending on the PPV network. Some pop more frequently
( d$ ?5 V) h, S% b/ h: }(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by1 [7 Y# {* n- G* p
serving this kind of advertising, so they have to toe the line between keeping their software3 P6 l. R) C V1 d
downloaded and still making a profit.# o$ U' X n7 _' }* _- x- k
Isn't this type of software bad? Why would anyone keep it on their computer?: D: U5 Z( Q' N5 t
No, this type of software doesn't harm the user's computer.5 |& X6 @( R6 s- _1 N- K- ^
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
; C5 o; t0 T; o5 I6 I; ]+ b5 Ftoolbars or videos to place the software on their computer. The visitor keeps the software in place so8 v8 D6 T' Z$ g H; H; A/ x8 I0 A3 B
that they can continue to have access to the incentive.
y2 P- R7 Q U9 @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3, A+ b7 W1 `6 |
How to Get Accepted into a CPA Network
$ v9 ^. y. h% a, F" z; j/ ZIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place# G! U& v) j2 E( V' v$ T
to start looking for networks is Offervault which lists offers and lets you compare payouts across
& z6 i1 m( Y6 }different networks.2 C$ F) j4 U% k- b% s' @
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
7 l& e4 R* j, A8 ]( d1 Vapplication and be as specific as possible about your promotion methods. Usually some time after
* U' l' N) @: p5 E# qreceiving your application, the company will call to interview you. The phone interview is a critical* p$ v+ V3 o% y; U2 ]6 e* n
part of the application process, and most networks will deny your application outright if they can't get
0 q( w( ]8 b2 |5 Lyou on the phone.
! f# V- \- l7 r, p6 ^4 mOften, the person who does your phone interview will actually become your affiliate manager after
6 H) n, ]- Y6 lyou get accepted, so it's a good time to put your best food forward.
& L2 b! @% i, s" P! QYou might not relish at the idea of someone grilling you about your internet marketing methods over
) j% z W5 T% @) E, B& Q6 O8 }/ Athe phone, but trust me, this part is critical. Have answers in mind for the questions:. c5 @# Z" a- A' B H2 {
What methods do you use to market offers?
! T; N$ @ C j3 ~& t2 W: y5 A- [Do you already have a website you will be using?
! a* \" ? I/ m% U% N* u! aHow much is your advertising budget?
- Q& w4 @. |+ X( ~% a" l* M1 K nWhat other networks are you a member of?# x$ b0 r9 D5 u
Who are your affiliate managers at these networks?
7 S d* P, Z0 GDo you use social media (Facebook, twitter, etc.) to market offers?
: o, D4 K& H: R, GHow much traffic can you drive?
" U4 a. ]* C/ ~; w- K U9 a9 ^Do you have a personal recommendation from anyone who is already a member?2 q( @7 u) e+ d6 ]) b, h' ]( S0 j0 ~
Once you provide satisfactory answers to these questions, the network will approve or deny your
3 k, j& Y R; |+ F7 a/ Gapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
! h; o- A: U, m* F% H5 rpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
9 q! Z- N' Y" l3 R: y* Jfor the network can be helpful.0 T. O7 _: [7 T* J
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate! @2 d3 V1 a( D0 s4 n5 V3 {& }
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network! v6 z3 z* [$ Z. d" r
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know- t' z _6 M5 h* I0 K& G7 l
people can open a lot of doors as far as networks are concerned.7 |2 V; c0 I( s
After You Join a CPA Network; h& @$ ?/ o: ^5 U" I0 Y1 U
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
" j3 Y+ \3 u0 e3 m2 @and make an attempt to get to know them a little bit.: N& `5 D% T9 ^2 F# g6 C1 [ T0 G
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their" G# i. N+ R; I1 d: W! g* A2 p
weight in gold. Start feeling them out from the start and try to get to know them. Once you get( h! V/ l( J' O# [2 i, M% ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
' |( r2 M% m0 [7 r* H/ }larger, they can really help you with your marketing efforts, scaling campaigns and getting payout( u4 m9 Z4 {, ], b
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
* Y9 o* h# M- _1 x4 `# oemail.
B; U: q @9 D5 k5 pFor more helpful info about dealing with affiliate managers, check out:
; _& _8 g* I; }http://ppvplaybook.com/blog/musi ... -affiliate-manager/$ @9 y2 m6 S# z$ {) q8 f
http://www.mrgreen.am/affiliate- ... iate-managers-want/* G c+ j# S' R- \/ [; ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
# r; F M4 r1 H4 X+ K sSet Up Web Hosting
3 _# n7 s7 B+ T; {+ q+ t; {Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
4 W4 K G$ X. P4 ~: z D; q' Kabout internet hosting. In general, you get what you pay for with hosting. When you use a shared' F/ v, D7 [) |" B/ f
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
0 J, L' m' S! Bwhoever else is on the same server as you.
: ~. f2 w" z- v S! ~Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast4 ~* U6 m ?' S' N
enough that the visitor can't close the window before your pop up is even shown. You have about 32 T5 y/ ^1 X/ c" @+ @8 L
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
/ k) e2 U6 I( U9 |To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
- `8 L% u! e9 c6 w2 i! T- q2 r8 Ehouse full of roommates (hosting customers).
' m% ~( M# B g7 q5 ]4 cIn shared hosting, this is like having roommates where everyone has no specific designated area inside6 v0 {* w& a+ N" F0 I4 i( L" {) R
the fridge where they are supposed to put their food. Everyone just jams their food in however it will- _/ T5 `0 M1 }8 v9 S/ ` ]
fit.
; u% I& m7 C! r9 cSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
% q: k- I; w/ Q Dthe rest of the roommates, by virtue of simply needing more space and resources to accommodate) B$ `6 V3 l7 X
their food. Everyone else's food in the house has less space to take advantage of.
, O! Q' [$ p8 b. w! K5 X; o, ^If you have less server resources to take advantage of, your ability to serve popups will slow down. For8 p( z% b+ }% q8 s6 R
any type of hosting this is a bad thing, and especially while running PPV traffic.
3 K% z# A; A! {) \In the case of a virtual private server (VPS), everyone in the house has their own designated space% m6 m. ~8 r4 b! n0 D5 }7 ^
inside the fridge to put their food, and other roommates can't come into that space. The server is) d6 T# ~3 p1 U9 e6 W
partitioned, so that each customer can only use a specific amount of resources at any given time.* M9 W* y( t7 r* W/ O
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
; |, f, j: h& k2 k9 l$ c Bbelong to you and no one else can use up those resources. This makes it possible to serve much more
v& m' x1 |) B1 straffic, faster.
* e8 G v* @" R0 B- JAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.7 G* [+ J3 V) x* N) c; d
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
7 q. U7 D3 S: G; Zhere:( v$ e4 D/ M1 [, o7 D, @/ C
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-8 ^+ A9 J/ T, E) N; T
VPS&highlight=hosting# s+ s; p% G+ O; \4 X
Dedicated-Hosting-vs Shared-Hosting+ |' W2 A9 O! t# }
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-5 X2 G- W3 A3 X- a/ s7 R- q
Hosting...Your-thoughts
7 `; `$ o- H' ?% W4 t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6# q# P1 w: p$ s' {
Hosting Providers for PPV" J2 Y3 I& ]/ P9 h( }5 n: u' A
Beyond Hosting0 o r! c) N5 c7 Y8 |$ X4 [
http://beyondhosting.net/
: \* o- O# _; _+ V, w: WWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment9 t0 z( q( f8 B
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
. |/ c9 B- w/ x# e0 Ndirect linking with PPV. Also, these guys provide great support.8 T `0 M3 `9 c$ f# k
Prosper202 Optimized Hosting, ?& t7 A& U" d" @4 d3 a; n8 |. X6 b
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
$ [ o4 E/ T) _* X$ Y( x6 ?CPVLab Optimized Hosting
4 Y+ S% H1 m' h5 o7 phttp://beyondhosting.net/CPVLab-Hosting/
# Q, ]. J0 l: c" wDomain Names for PPV
2 F" E3 S7 D' ~0 QOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is4 {8 u6 T5 K5 O" a
where you're going to host your tracking software and your landing pages if you decide to make them.
G3 L K% O8 H: B$ C. d* XOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
' Q* f: y5 U" I9 ebland one is fine to start with, to host both your landing pages and tracking software. The .com,/ ` E' \7 V4 p: [
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a" s ~ a$ D. r
term or build a whole website.: S* k' Z4 k4 S/ i
After you buy hosting, a domain and get those all attached to each other, the next step is to install( x; B& f7 c. K9 {
tracking software on your domain. This is really important, because it is necessary to track your
; S' q. V8 n& z& uconversions down to keyword level so that you can optimize your campaigns. Without proper8 P7 t1 p" I4 G! P5 }3 y
tracking, it is impossible to know what is working and what isn't.6 n* |9 \0 @7 e4 u3 ?
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
! x# ~: }/ L! |( I; y: ^+ dis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.' C, `- a7 j% D% s |
Prosper202- a. e1 z6 Y! U; t
http://prosper.tracking202.com/apps/# y. m9 R! ?9 P0 T7 l3 r& A
CPV Lab
4 g4 d/ M7 e$ M: n: K3 p% j$ lhttp://cpvlab.com/% i/ A# ]* M m x% K
CPVLab Help Videos( U/ ]7 o4 M9 {, v: q! y- {
http://ppvlab.com/oweiw/oiurw/vdm.htm
, u2 S1 i0 _ F) W. O$ J, |# r! _As far as which tracking software to choose, Prosper202 is open source, free and pretty much an5 W/ {" m, k+ V( X0 Z& |
industry standard.
" V Z0 ^; ]2 _4 R& c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
# r7 w0 L; t7 ~- Y* `% ^/ S9 F1 @CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
7 [: L, ? E& Z; C2 j4 ^0 xgood support if you have problems with your installation.7 W/ w p1 O% w
Tracking 202% h x% v/ y6 R. Y* O4 g0 m
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your, L+ o. V5 X* t: V# A! g( p; f% L1 D
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user* h: u' u' { X9 F# q) P( ]; W+ i
area.
% K x( C$ \1 c9 {/ w9 b7 k- OIf you choose this option, keep in mind that your tracking software, one of the most important parts of% U8 b0 O: ~1 l+ O. r
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
6 j8 S+ C. l3 Q4 Ninterface, and their hosting./ V" ~; x1 k8 G
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
]4 H& n1 |5 u1 ]0 R2 \and targets which you are bidding on. Leaving this up to chance in order to save money could
6 `6 Y+ z* j7 ]; V- w, C ^5 xpotentially leave you open to huge risk if someone else caught on to what offer and keywords you) L! F1 R" P7 E1 i) e, X7 z+ S6 g7 ~5 O
were using.- T5 U0 f, k/ c- I9 ]- N* P
Choose An Offer
% j7 I' @# Q, j SNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
1 K+ C, D8 k% U$ c/ PLesson on Offer Selection
2 i( l) Q. L1 E* W3 Mhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
K; a( k% z1 yIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
4 {, U$ {4 O+ f8 pTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using6 U4 j$ i- v/ K. Z; @' J3 X, x
LeadImpact as the traffic source.
) y" e- Y! N, K }) \1 y0 ?Now the best way to learn how to put all of this together is to just get started. For some variation in5 X, u) B- g% Q0 |1 ]1 ?
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked) I0 J# {% F$ ~ N# B, N. x
campaign.
/ V5 y1 b+ a$ Y* SWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
7 R4 t- A) l/ @( cpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
6 _$ \7 |" J/ c3 I! rthat all traffic is accepted.
! O, r4 ^/ l5 T# O0 fFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
+ [3 i; ]2 P: j- i7 F. q) J# Y/ WThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
% W8 {) {9 i- u! i. ^8 e# ]get creatives like banners or images specifically for the offer./ H" Z) j; _- J7 ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8: @0 {& q5 e3 n8 d, f
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can3 f& a; v, p3 a$ @7 |2 c
track my keywords. Without doing this, it isn't possible to see what's converting.
$ I2 Q# h; o9 x: o! R/ `- l7 _+ GIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
3 u1 E9 U3 S7 I9 Y) ?1 I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
# N$ F% r v6 F/ g- V' H7 N5 |/ DIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
& w0 j6 Q+ W. U/ m& Kbottom of the page:2 ?% i3 u. X/ s
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
, n; L( s, n! N* K' b; s \5 HClick on the offer → pixels → Add a new pixel and this comes up:
2 Q) N4 x! m/ L9 u$ K: a; \Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
! b/ j" Y1 Z- y1 b/ T0 |$ a% x% Cfrom your software into the box that says 'Enter URL of image to load'.
' X5 A+ x$ v6 k$ MOnce you do this, it should look like this:) g2 S' _+ u" L! E7 m2 J5 W* `7 O
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10: s* t! \2 ]; _! D. E4 E7 ?
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
7 v3 ~7 _7 B4 [& ZNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
b* H0 a. {% d6 S. {' l* l6 FProsper or CPVLab.
+ s/ u/ B0 x, X6 ~3 _. ?+ y6 @& o6 [; g
0 _. `* r: r) s$ C3 K8 x |
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