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PPV GUIDE [PPV新手入门][28页]- q" O; {5 w% N9 P
详细的请下载电子书！
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Newbie Guide
5 G% K) u7 a& @PPVPlaybook.com7 ^3 L) ]( u( f6 e
Tracy Shaffer" D" Z, o% H5 d. Q
David Ford
' O% `3 D6 e- Q6 u7 e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1, u; S2 O1 [3 J. R1 P! F; N
Getting Your Mind Right to Start Affiliate Marketing5 Y! J+ F) Y! t9 R" L
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an5 ]7 |5 Q! i. p
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
/ S) g# g' S; Cyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
+ Z! W/ g- g J' jwith any success, these claims are laughable and far from the truth.
6 z% W! F/ ]! f: m$ Z$ f! x9 JAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
+ C# `4 B' _+ a" [flow management. The main benefits are the low barrier to entry compared to other businesses, and
( i0 q! O1 [) ^the ability for a marketer to be a one person shop and make an incredible amount of money with low
9 \( f. e- n' D0 _# D; e7 foverhead.
( P5 @2 d# U* B/ PThe winners in this business are the ones with persistence when nothing works, who know there's% Q0 j$ E4 R {; M, m
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
# w$ r: q- p0 }' g1 JThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
4 m2 J5 {1 y! g. R" Fstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
9 B* k; o) G! i1 e$ X/ `2 FMost of these things happen suddenly and without warning, and they all contribute to the amazing3 a$ r. X; e) ` R" i+ K* M! N1 E
learning experience available to anyone with a few hundred bucks and the ability to open an3 G* h+ {& ?9 A- a! U. M
advertising account.
e6 \, y' }" ^+ W+ y5 LYour competitors are willing to work at this around the clock. This isn't a push button, instant business
! y6 L5 }0 N( x" `1 Uwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet7 \% a- G' c' x/ V
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
- X% ?+ H' K- o) v; t( v3 x& otrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
1 b6 Q4 a, r4 h% HWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
( {$ c; m* @* x. T7 u( t3 istarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
9 V+ B8 i K! j t- X1 sstarted building.7 |9 D6 |! q* m0 e9 I# h8 S* Q
Things you need to get started:
: k0 n0 U, K, Y$ ?1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
% A3 h5 E* o5 W* H- S2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
4 x2 g. I( y* U$ m8 Z3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)( Q) c, N# h, R( h; A: K* q
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
# I. z& b8 l! HThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
* G4 _2 B' S5 w9 G; Z$ U- _with PPV.' H) g: y( K, o, f7 |# Z# I/ @
Basic Getting Started Definitions6 ~9 B: A S. D; h6 X
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
h& }+ y6 C& a" U0 h* W2 \affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
8 ]0 h: a* `9 Q9 z: x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
! g0 Z3 C2 V2 y9 u8 Y9 y: o5 l7 gtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
) }) {% s0 J) \Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
9 K M8 u: G( Rreceives a commission on that product. An example would be the Amazon.com Associates program,
9 [$ ?0 ]% Y; Q" V! PComission Junction or Clickbank.6 X! N9 M' h1 N: W: t' S
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
1 {3 M5 L' i& V$ Tan action like filling out a form, submitting their email address, signing up for a service or sometimes4 U( B- e! ~; j3 H; n% j$ Z
buying a product. An example would be Ads4Dough or Neverblue.% F1 t7 C5 Q8 K% o# s
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's" W' U" Q2 k( Y# s, b% t7 a
account, getting the affiliate approved for offers, bumping payouts and just about everything else
1 r5 m% V3 C/ [ H, o" _related to an affiliate's account at the network. Having a good relationship with your affiliate manager
3 Q4 L1 k2 G8 G$ _right from the start can really help you.
4 l' r6 `, H% N% C+ A wPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served# z4 G* r$ u! G6 h( Q
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per; r8 C3 G3 g3 c2 r& o
view, starting anywhere from .01 or .015.
1 @, I5 W: n! Z5 VIn order to use this type of internet traffic, the affiliate can sign up with a number of different2 |9 a/ n- E* m h
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
( x: w, x' [1 {0 m1 p7 FMediaTraffic, and AdOn Network.
$ S! G3 l5 _+ S) s) {$ SDon't popups get blocked by pop blocker software?
7 \8 I% j. @) S: K- \No. Popups are served in a new browser window as if the visitor had opened the new window
$ p8 r2 I9 e& ], c, @8 @themselves.
9 S2 L2 G5 j! I; J4 XHow many popups get served to the visitor?) N1 N o9 I( }/ N" ?. ~
The number of popups served varies depending on the PPV network. Some pop more frequently* [4 \/ Z: |4 N6 y" d ]1 e @
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
. A6 n$ s& `5 b# d/ }2 q6 gserving this kind of advertising, so they have to toe the line between keeping their software
8 Q/ y7 _# b: v; c9 E; d E0 x2 Bdownloaded and still making a profit.
' h6 W/ z) T" \9 LIsn't this type of software bad? Why would anyone keep it on their computer?
! [, l+ Q, B6 W w6 DNo, this type of software doesn't harm the user's computer.
0 t1 A) F8 M: W9 x# }3 a/ |' xCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
5 ]- X& J2 X8 p8 D9 Stoolbars or videos to place the software on their computer. The visitor keeps the software in place so
1 P! E. M6 [. f2 [. Fthat they can continue to have access to the incentive.3 B% f. k* n2 h* }6 |' B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3* V6 [$ m f. Z1 p4 a( x
How to Get Accepted into a CPA Network
. Z6 @- g* c+ KIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
, r7 [& y0 J; G) f. J; o% k! fto start looking for networks is Offervault which lists offers and lets you compare payouts across( q( t* J J, ?1 q
different networks.+ ~5 q( O7 { l" v7 \, Z
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
. m$ o& @" s; j9 `* B* j8 Papplication and be as specific as possible about your promotion methods. Usually some time after
& Q9 L; {9 r5 T. D( X4 Qreceiving your application, the company will call to interview you. The phone interview is a critical. w) E9 S; `! W% B, l6 O
part of the application process, and most networks will deny your application outright if they can't get+ t, D! F0 b; ]6 i1 ]
you on the phone.5 }6 @& H! e2 M8 m; G: [
Often, the person who does your phone interview will actually become your affiliate manager after
* q( d0 ^# S9 j8 _you get accepted, so it's a good time to put your best food forward.
+ n) i& P' K: XYou might not relish at the idea of someone grilling you about your internet marketing methods over$ |8 z/ b" D) H2 {& E6 T
the phone, but trust me, this part is critical. Have answers in mind for the questions:
. Q+ c6 l0 T9 S* Y, p9 i8 dWhat methods do you use to market offers?: \- x9 r" A5 Q n8 y
Do you already have a website you will be using?9 X! ?* o2 Z: P, Z" l; h
How much is your advertising budget?
Y: |! T* K$ l, {6 ZWhat other networks are you a member of?/ J9 E# {4 B5 ]7 i& F; f; P; X
Who are your affiliate managers at these networks?
" l2 L8 i7 m3 G1 x) z9 C, SDo you use social media (Facebook, twitter, etc.) to market offers?1 r7 X+ J! \8 Y! |: @ P$ b {
How much traffic can you drive?" v8 D0 \% r* |' C0 h' E
Do you have a personal recommendation from anyone who is already a member?
- z c& X# [' O( p9 ?7 E( F( d1 [Once you provide satisfactory answers to these questions, the network will approve or deny your
% t; B3 k. I1 s; w) @6 g( f% d2 j) ^' Tapplication. If you get denied, just keep applying or call someone on the phone and try again. Be8 H3 e# q/ v5 O& w5 e1 v7 L7 w4 i
persistent. Also, getting a personal recommendation from someone who is already an active affiliate$ v0 I v6 c. g% L
for the network can be helpful.* k. @* N9 r2 e$ x. x: w2 T$ G9 k
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate$ ^; O! T e! T0 ^
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network- \9 H: p' C4 p. r) H
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
1 H- |/ P. b% B- M0 }7 ^. I/ X# l9 C( i- {people can open a lot of doors as far as networks are concerned.6 T V$ m$ r, }! Y; ^& D) ~8 P
After You Join a CPA Network
* }) L: R7 p: T* h5 b* Z MOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
! B( l. k, [4 G4 J" I* K8 t2 _; ] Gand make an attempt to get to know them a little bit.) a C8 [/ }" M0 T" L' y
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their5 H1 U0 u6 W5 n% X1 `! `) s8 d
weight in gold. Start feeling them out from the start and try to get to know them. Once you get* L$ y4 B% q& |! E
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 48 x1 z1 j; ~) f# c! d8 R7 F
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout p+ X/ X8 a3 ? s6 K
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus B6 `. O, ~0 n. }8 m" ?: V
email.
2 a5 X$ H. x7 d# h2 a" d, L: m' uFor more helpful info about dealing with affiliate managers, check out:4 N d/ T% ?7 V9 j
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
) B- J8 r% p" e+ {http://www.mrgreen.am/affiliate- ... iate-managers-want/
. C: x7 l- S* B& W2 m7 S! V/ K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5/ [8 }0 W1 d: f1 E7 Q7 Q$ Q: H
Set Up Web Hosting- p4 q3 |* M7 m' S$ i' i6 T$ k
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
n+ W, v0 J7 N& M+ wabout internet hosting. In general, you get what you pay for with hosting. When you use a shared& b( R/ I2 o/ N% g6 m
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with; h' R5 A a! D) o5 N- a3 A
whoever else is on the same server as you.6 M7 c% I' W4 |, @' e
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
0 E t" `# a) z: ?enough that the visitor can't close the window before your pop up is even shown. You have about 3
8 r; ^, @2 s8 s+ [0 Zseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
! f$ s" R" m6 I+ V8 F* XTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
" @- e9 o6 Q0 u* Y+ ?, c! Whouse full of roommates (hosting customers).9 |/ w4 s& {# |
In shared hosting, this is like having roommates where everyone has no specific designated area inside
0 L0 b# u9 I) h5 Dthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
$ h) a& n# H1 Q) \- F' Jfit.
7 t/ U3 F/ Q5 iSay your roommate brings home a large turkey. They will then take up more of the refrigerator than: B6 a$ C8 q$ K: p2 g. x2 O/ ^
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
1 Q5 z4 V- S1 U2 Mtheir food. Everyone else's food in the house has less space to take advantage of.; k8 @. n1 Y( M2 p" X$ l" j; Q' l
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
$ Y) }! K+ _. [6 p3 ?any type of hosting this is a bad thing, and especially while running PPV traffic.
8 e( K- G2 h8 w wIn the case of a virtual private server (VPS), everyone in the house has their own designated space" X" p8 S4 Z5 v7 y- q
inside the fridge to put their food, and other roommates can't come into that space. The server is
Y1 P# x% k4 K2 apartitioned, so that each customer can only use a specific amount of resources at any given time.# e6 c6 ]6 i1 w; O! X4 y4 ^
A dedicated server would be like having the whole fridge to yourself. All of the server's resources- b; x( u2 W% S. x4 f
belong to you and no one else can use up those resources. This makes it possible to serve much more$ t$ b: u1 e: z: O2 c9 G0 y+ N/ @4 x
traffic, faster.7 x% K5 R8 ]* }6 [% z% m7 G
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.+ g/ m/ l; D$ i3 `8 s0 t0 j
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
! }7 c( d+ n1 }9 K' Dhere:$ U2 Y: v4 w& |3 b* Q$ }( E
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
7 k( m& Q C0 z2 i9 Q G! xVPS&highlight=hosting }: U, L5 E! b
Dedicated-Hosting-vs Shared-Hosting2 }0 h( P7 i! a
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-" y' f T' v3 V
Hosting...Your-thoughts- ]$ Q0 G1 A' @) K+ }1 q+ k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 63 [' w1 a1 N/ m6 P' f) j! C7 F
Hosting Providers for PPV
- m- @& {. e& @* _Beyond Hosting& @8 i& E* P1 \1 i
http://beyondhosting.net/6 z6 A4 k5 G* {# v' l
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment/ A( T0 M& \! c' T" |
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
. O N% i7 k9 j, \1 `direct linking with PPV. Also, these guys provide great support.
5 P* d9 Q% [+ v% f3 ]2 A+ ^2 k' H$ \Prosper202 Optimized Hosting
% m6 e$ B9 ]% m; H! V8 W& Bhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
) J6 e ^9 S: v8 R$ hCPVLab Optimized Hosting
- }) X! l; K& B0 Mhttp://beyondhosting.net/CPVLab-Hosting/# \3 E' c* t& z8 i0 K( h+ R
Domain Names for PPV
% T1 u. y& p/ j9 oOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is. u P! K. t# b K3 c. \# g1 a
where you're going to host your tracking software and your landing pages if you decide to make them.0 c2 M9 d+ q/ n7 _* z
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
7 b" _7 ? H& E1 v; Y6 s2 z; ^bland one is fine to start with, to host both your landing pages and tracking software. The .com,
' H5 ]. e+ S* v2 Q- L.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
* |( o' O# S# m1 Q" }term or build a whole website. f, y& m% d" q+ N8 D5 M# y
After you buy hosting, a domain and get those all attached to each other, the next step is to install
- Z5 W' H* l" {6 Ytracking software on your domain. This is really important, because it is necessary to track your
/ c6 p6 m4 ?7 p3 Q7 sconversions down to keyword level so that you can optimize your campaigns. Without proper* Z$ b- h! d% f5 E2 l( u! N- i! `7 R" {
tracking, it is impossible to know what is working and what isn't.
" U/ w! [* \! t) G7 hTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
- Z/ L! r+ P1 z4 Nis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
5 j3 I! n: H8 p$ ]+ E$ h# W$ NProsper202/ O9 ?4 _8 W6 E1 c( A
http://prosper.tracking202.com/apps/
$ r% R8 h+ F0 [/ H0 F4 \. NCPV Lab
! M+ o# p' a) D# Uhttp://cpvlab.com/, A$ g: j- G, ^$ B
CPVLab Help Videos
2 u% r* Y) p9 @/ d5 E$ bhttp://ppvlab.com/oweiw/oiurw/vdm.htm! y4 Q# i# z( }, u
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an0 ]0 q# j' t; B
industry standard.
4 t8 J- c9 j- P! ?2 ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7& o! J! D" m. N$ O$ _$ @1 j% j* y
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from. {, r8 G/ D& h9 B4 L$ O7 K" R- q
good support if you have problems with your installation.
5 k. M, S* U/ L0 T5 q5 DTracking 202
- }+ A) |9 o) x3 D4 i( d7 kTracking 202 is the hosted version of Prosper202. You can create a free account and then build your# @' Y' a0 l; Y$ r) h5 C
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user; N0 w/ `0 ?, {6 d* J# Z2 R, d/ {
area.
2 c$ }& q, W( X& N' j2 n9 jIf you choose this option, keep in mind that your tracking software, one of the most important parts of
- K) V* R) e. U8 Myour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202- |* K" O1 h0 @) ^
interface, and their hosting.
& u' w. ~! k8 ~: _) {* iAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords7 V, J, b5 v- o9 q R7 W, q
and targets which you are bidding on. Leaving this up to chance in order to save money could7 k* A, m) M: ?# V/ r$ D
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
$ a1 t. C/ ?8 \8 y6 p6 Bwere using.- E# B0 {. h6 @+ p
Choose An Offer
2 c& g& s* Z# @' P. QNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
( @/ {4 W% ~) c7 h) M8 eLesson on Offer Selection
$ c. F. [0 d3 ]http://www.ppvplaybook.com/forum ... on-Selecting-Offers% k4 Y. W# Y! }" v# B
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.0 l" a" k, i+ h
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
& [, y; i$ Z; V, U2 l6 PLeadImpact as the traffic source.
5 \& i4 \+ H' i# \$ O" bNow the best way to learn how to put all of this together is to just get started. For some variation in$ x9 I' Y- @- Q1 s
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
# y* x H5 T0 c, {campaign.9 m: s0 _4 b* ~( b; e
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
5 o4 q1 v' v1 r2 }page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
" o8 v6 n% y2 `: J1 rthat all traffic is accepted.5 F/ E2 I8 C) ^9 b
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
$ A" p8 u) R- c5 GThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can" }) P: q/ e" o: T' v" l
get creatives like banners or images specifically for the offer.# A* d' C2 `. c# p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8: z. ]: K4 Q' o- m$ O
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can- Z1 X9 ^* X/ K/ | o D& ?# n
track my keywords. Without doing this, it isn't possible to see what's converting.% [& ~5 x& X+ t- k q7 D6 R6 N
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
! E, V5 C9 \1 a: H0 D# p% x0 n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
% f( P* i" ~5 aIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the5 r/ Y- c4 J5 G1 l/ d
bottom of the page:% M$ L/ ` M5 e; W/ d. ] o1 ^
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
6 T0 `$ b# x% c( \! t6 WClick on the offer → pixels → Add a new pixel and this comes up:* ~8 H# s: x- Y5 M5 |, Q2 L% @
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL' P) b8 q; g& L3 x8 s8 e6 r0 L
from your software into the box that says 'Enter URL of image to load'.% M8 g/ y, n* N& ^( C
Once you do this, it should look like this:
1 G2 M8 {7 {- [# ]! E4 L© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
. r; m9 C2 N8 v: E) E( }/ T% `Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
9 [5 W! I1 F2 VNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
- i2 L. Z5 \( AProsper or CPVLab.5 ^) s( f8 y( U6 Y" I
% u N4 A. y) |% ^* W$ n1 @
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