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PPV GUIDE [PPV新手入门][28页]
. H- i8 ^ R4 ]1 H详细的请下载电子书！" h0 H O8 a6 C# d: ^
$ ?* z. H% O6 I* ?) ?. L
/ G J9 c, z$ C4 S! T. LNewbie Guide
9 c3 A4 O+ Q& i. Z! G7 o/ KPPVPlaybook.com
! o) O% j& ]/ _; VTracy Shaffer
" H. q' v; W) ?* @/ }$ xDavid Ford, x" P$ t$ F' K5 q- _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1' l) Q, i. a. p' v( Q4 [) {
Getting Your Mind Right to Start Affiliate Marketing
& m" A5 t9 k f) t) P6 YThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an$ s8 v- l7 C1 O* Q" W6 v) P) Q
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where0 ~: p4 W2 O+ O# _: Y. Z% T$ I
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
% l5 D e8 ] \8 o9 Lwith any success, these claims are laughable and far from the truth.
1 H9 ]! R2 l( f. I- ^; pAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash1 u( ~% N# J3 }* }/ e
flow management. The main benefits are the low barrier to entry compared to other businesses, and; f% M8 O. f. }+ k5 i6 Q; M
the ability for a marketer to be a one person shop and make an incredible amount of money with low9 T* h) o$ e: q# Y5 O0 N4 S1 S7 X
overhead." x; Z5 \# j9 H- C0 |
The winners in this business are the ones with persistence when nothing works, who know there's8 x9 u$ Q; j" ?% f9 [2 \2 l
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
2 y2 s' y8 e! H2 m4 MThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
3 u, y& h0 z) p0 Cstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
+ D6 f- F2 X! B x; ?Most of these things happen suddenly and without warning, and they all contribute to the amazing
( C, ?- G6 q! ^5 C4 e# Plearning experience available to anyone with a few hundred bucks and the ability to open an
2 G7 n: i& b7 _/ Gadvertising account.& d# ?0 ~0 K6 d* F
Your competitors are willing to work at this around the clock. This isn't a push button, instant business f1 B4 ?/ \" ~
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet6 a1 {4 o) F7 j; L. H
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,8 e, \8 J+ p! ^
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.1 C& t- ?: A, q$ ?
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you! Q/ d5 {2 l7 I9 J
started building PPV campaigns right away from start to finish. With that said, time to jump in and get$ Y, c: O* I1 `% Z# k2 y; g
started building." e; R8 n6 |. C2 s/ N! K' V
Things you need to get started:; n5 K7 E1 v: ^
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
1 W1 t# Q7 p6 F2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
8 n! ]4 R% a3 J! v3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)$ ^) J C9 }3 ^' T- k
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)) L1 y7 }& ~: l
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
3 k% q/ Q" Q W( q; gwith PPV.0 _# U/ E* {4 U3 x$ Z& A
Basic Getting Started Definitions
( G7 ~7 {& l& Y7 }/ oAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more& ?4 @7 X; u" n+ K: ^( @: S- x
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main3 V$ n- W/ _+ Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2/ q. `& P, `5 ~0 ?" x3 _
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
1 O6 ?: i; ~' z G( X& U8 W. xCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate) L$ O4 T4 O% X& Z$ w/ V0 M- l
receives a commission on that product. An example would be the Amazon.com Associates program,& q7 p6 \- F* g }
Comission Junction or Clickbank.
# q+ s. H, v. y/ s. `Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
5 j: ]/ d! ^9 {0 ran action like filling out a form, submitting their email address, signing up for a service or sometimes
. ^0 X/ ?! z, d; dbuying a product. An example would be Ads4Dough or Neverblue.% D8 G& ^! f/ H6 k3 v
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's& _( V, g" x. \" H) k- i
account, getting the affiliate approved for offers, bumping payouts and just about everything else
U7 ~7 a9 y* |( ^5 y2 }9 Y2 ~5 Arelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
; h" H- C3 [2 i [2 ~right from the start can really help you.
/ x Y1 A5 {$ H) t+ S, i* ]/ JPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served$ z4 G, H% s( r; Q# ?! I' _
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per* \3 D& c# b/ @3 f8 {$ c
view, starting anywhere from .01 or .015.9 e+ P9 H) \+ l5 o2 T, }2 w
In order to use this type of internet traffic, the affiliate can sign up with a number of different
9 S/ D* ~0 A5 W. A1 ]& Xcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
* O a. Q' l! lMediaTraffic, and AdOn Network.2 b0 ?1 a9 P% Q+ g# m5 `
Don't popups get blocked by pop blocker software?- _- j i, R/ N+ t* K
No. Popups are served in a new browser window as if the visitor had opened the new window
( Q6 _0 ^# `9 z; {7 fthemselves.( `6 s, E5 j9 }# h1 g
How many popups get served to the visitor?
! d& e% g v* P7 U& n, qThe number of popups served varies depending on the PPV network. Some pop more frequently
# P- s" E8 F$ ], Z L6 R(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
k2 f% A) z$ Lserving this kind of advertising, so they have to toe the line between keeping their software& |2 Z0 u: {: u4 K7 A0 H
downloaded and still making a profit.5 I+ `) G0 M3 ?) [: {) V
Isn't this type of software bad? Why would anyone keep it on their computer?" Z3 A6 y1 j: B" C, {' J
No, this type of software doesn't harm the user's computer.
6 p. D5 C L. P$ Y$ G# [Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
2 Q% J# }# q; `- d# L$ Itoolbars or videos to place the software on their computer. The visitor keeps the software in place so2 B! H9 s' @% W
that they can continue to have access to the incentive.
+ w, k( L; r' S k0 P: w0 M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3% C5 m" f1 s" [3 C
How to Get Accepted into a CPA Network/ l) X; G# L0 I9 z! C- U4 C- p9 r, N. z
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place$ z: o/ K2 f1 ? Y# `
to start looking for networks is Offervault which lists offers and lets you compare payouts across
. K9 H* N+ F6 k, Jdifferent networks.6 n# R# ?) N& P& Z" w% r$ |1 x
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
; Q! g- |! U" ~! B$ @" [application and be as specific as possible about your promotion methods. Usually some time after
4 x' J: j9 b$ ]1 Jreceiving your application, the company will call to interview you. The phone interview is a critical
" p5 L0 n; F0 v& ?5 B! Apart of the application process, and most networks will deny your application outright if they can't get
( C6 c+ o5 H5 u, K" B$ pyou on the phone.
# G6 Z7 [3 Z2 ]( X/ \2 @) D `- lOften, the person who does your phone interview will actually become your affiliate manager after3 I. v5 G& o/ [3 F3 c+ f- r. `; b
you get accepted, so it's a good time to put your best food forward.: t2 B& l; D/ M$ O. V; p9 h+ [
You might not relish at the idea of someone grilling you about your internet marketing methods over+ }' q% n2 ]) E( T; U" H' K) Y
the phone, but trust me, this part is critical. Have answers in mind for the questions:
& ^4 C( I/ @2 s( C+ l wWhat methods do you use to market offers?
( o% c) w$ ^+ Y0 V, \Do you already have a website you will be using?; c8 [ k' O9 _
How much is your advertising budget?/ q' s2 `. \8 v. p& f
What other networks are you a member of?
, j3 c; R; S. M& _- ~1 s$ uWho are your affiliate managers at these networks?
' \! _% Y0 A( V5 m+ g5 s* ^Do you use social media (Facebook, twitter, etc.) to market offers?
+ F4 `. v, ], d( GHow much traffic can you drive?
+ |% R/ V. x% g. \; c* e/ ^' x5 }3 _Do you have a personal recommendation from anyone who is already a member?4 ]6 M0 K w" O- P6 ]. l
Once you provide satisfactory answers to these questions, the network will approve or deny your# {4 Z5 U( M1 o S* a( L
application. If you get denied, just keep applying or call someone on the phone and try again. Be. s1 L$ \) M( C' i; h0 |
persistent. Also, getting a personal recommendation from someone who is already an active affiliate( F: W5 S! j `& j2 `7 K0 k' V
for the network can be helpful.
1 Z5 f$ N$ S: U" \" nTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
/ `3 i0 W% v& m; K% P {Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network- b+ O+ g9 r$ Z! L/ u3 X
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
4 Y# x3 t' I' R# g. m* E7 Jpeople can open a lot of doors as far as networks are concerned.9 N, T* ?; w9 d" u& c0 J
After You Join a CPA Network
1 J% [- }' S" Z; ?9 M4 C# q/ W8 R( o' {Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
1 L' }+ t$ [; ^and make an attempt to get to know them a little bit.2 `$ s7 U/ t7 h
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their" ^9 ]5 v. K! }
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
7 V; L5 i: g. I5 `8 B" V$ K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
" I4 ~, @9 v1 v2 {larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
8 G' Q+ O: L# R, ubumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus/ H# j& g3 S2 s/ Z ]+ i0 [
email.) K1 J- A) Z; p' V
For more helpful info about dealing with affiliate managers, check out:& \! f2 r1 r) P4 w% B, l' s
http://ppvplaybook.com/blog/musi ... -affiliate-manager/+ [# X/ ?' Y" Y1 N( Y8 [) V& b' V: `7 j5 m
http://www.mrgreen.am/affiliate- ... iate-managers-want/5 Y4 b# Z9 m2 H) H7 h7 u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5' B; k" i2 i; L/ z4 b
Set Up Web Hosting
: `* m. _1 c" s" E2 j& K) qGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said# k8 a1 t% C2 ?( O
about internet hosting. In general, you get what you pay for with hosting. When you use a shared# O- d! Y) t/ y+ M N* w
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with, P) b7 C& a) v1 B
whoever else is on the same server as you.. z" O, K& Z; h
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast) [" m X9 I6 L9 D/ ] s2 F2 n. m
enough that the visitor can't close the window before your pop up is even shown. You have about 3
5 E; [* |) ?) j* Lseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
0 z$ b" \3 m3 u3 QTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a0 `7 e$ s3 ^- A' Z5 K2 V( s& Q
house full of roommates (hosting customers).
# _# z0 v, a' I) U5 e$ c9 bIn shared hosting, this is like having roommates where everyone has no specific designated area inside4 \- L8 t$ |# ~4 }; l$ |: H) {) h
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
, T4 w. L, O( M& l4 N& D+ D; ^fit.
/ X4 _5 I* N" n' |& y5 HSay your roommate brings home a large turkey. They will then take up more of the refrigerator than2 E4 O& y! F! Y) ^* `8 `
the rest of the roommates, by virtue of simply needing more space and resources to accommodate" q8 f9 J4 R& N8 p
their food. Everyone else's food in the house has less space to take advantage of., g5 n1 l2 E% e" |7 }4 u
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
6 E6 H% V0 O/ [3 J/ wany type of hosting this is a bad thing, and especially while running PPV traffic.
* E3 F1 W2 y% z0 y k5 k# O" xIn the case of a virtual private server (VPS), everyone in the house has their own designated space( ?# Q# {- Q& C; \: O
inside the fridge to put their food, and other roommates can't come into that space. The server is
& I3 c4 B4 w/ v# H2 \' \, i" Spartitioned, so that each customer can only use a specific amount of resources at any given time.$ N U4 U2 a0 i; X0 L& C& l0 P
A dedicated server would be like having the whole fridge to yourself. All of the server's resources. ?0 u5 [* ^5 [! \1 G* J" w+ |
belong to you and no one else can use up those resources. This makes it possible to serve much more2 ^- w: C0 I5 L7 I
traffic, faster.# }- l# o4 `4 A% p$ Z( U" K
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.' q7 K; l: E! j% C7 w7 O& M
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is3 @' K- q4 Y! }# H T. L( Y
here:7 G- E* e! m8 o5 k( |9 v: K" ?
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-- p: t# W. |% A. L I- d
VPS&highlight=hosting
2 M; u7 L9 I4 Y p+ C9 D eDedicated-Hosting-vs Shared-Hosting @9 ~! R0 S% p& S
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
0 w1 V! W) S! [' |+ UHosting...Your-thoughts
7 k1 Z& x" P. F D/ _1 |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6& ]" E* V4 G6 H* }2 K
Hosting Providers for PPV
4 m' X0 h. L7 u' |* U4 O: ]Beyond Hosting
6 @6 n; P9 ?* ^6 w! L4 u5 yhttp://beyondhosting.net/
, s+ E0 C. ?/ H9 Z3 t" ^- MWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment9 A0 M* @3 o8 r4 G
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when* I6 a }; f! I7 P$ j8 B# t
direct linking with PPV. Also, these guys provide great support.
9 D- u; |; _# p: aProsper202 Optimized Hosting
/ D2 s7 v5 i. v. y/ e1 @http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
( h* `$ \9 G0 H; b% FCPVLab Optimized Hosting
% c: I5 @# @4 O8 e8 }http://beyondhosting.net/CPVLab-Hosting/) Q M/ w! E- i2 O: C
Domain Names for PPV/ l( b. a' O; ]- I
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
$ P5 V% b/ x1 d/ _/ Fwhere you're going to host your tracking software and your landing pages if you decide to make them.. z' [& i1 c/ v* R
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
$ q3 W6 D( e ?7 R* h. Hbland one is fine to start with, to host both your landing pages and tracking software. The .com,
3 x9 j( Y; {! f( h! Z& j& e.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a5 z8 x3 u& O* z# d4 N% \
term or build a whole website.7 T Z- P& I" f$ `" G; ]9 L
After you buy hosting, a domain and get those all attached to each other, the next step is to install
* S& w2 H; o0 N6 K/ Z! Q( M q2 m* Ztracking software on your domain. This is really important, because it is necessary to track your; i* o) V1 n. \- q7 Q9 P0 W3 o
conversions down to keyword level so that you can optimize your campaigns. Without proper
5 x7 H( }: f a- L1 {: gtracking, it is impossible to know what is working and what isn't.$ w: O( F! k: `6 F$ x6 b4 Q% `7 x1 h2 g
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software* U6 Z' e$ H; N1 K2 [8 c6 Z
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.; S8 |$ P; g4 o, ]% Z3 ~( g
Prosper202
" q% X7 q0 q1 K: T, Qhttp://prosper.tracking202.com/apps// F( a9 L+ ~& k, c5 f) N
CPV Lab
3 H, g. Z6 n+ b6 g% o' V4 r, Xhttp://cpvlab.com/
* B! T) w" H8 `+ k3 C: cCPVLab Help Videos8 ]( v* d- [0 R I& s9 i5 F
http://ppvlab.com/oweiw/oiurw/vdm.htm R/ x, Q( [# r& ?) d( P0 ]* @1 w
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
, e; }: Y- p1 R) ]industry standard.
! k" Y6 S* R% Y+ _2 W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 70 @' m3 N, ]: F3 @
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from9 h3 o, M- S+ D8 u4 H( D
good support if you have problems with your installation.* H% ^/ D) g$ P$ X8 p
Tracking 202( D9 N/ z7 o$ {+ u; U
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your6 v' n0 ]: \* S# _
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user: W% E+ c8 `9 j( n# ]
area.5 `* F6 p" a2 a3 L5 U6 y
If you choose this option, keep in mind that your tracking software, one of the most important parts of
: x( L* ?& M& D7 syour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
8 I. u% D3 y0 u# l. dinterface, and their hosting." W% s9 }( e3 J/ ]
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
1 s& a& k+ V! l+ S* ^and targets which you are bidding on. Leaving this up to chance in order to save money could4 W7 V, e& W8 D5 o. I" @ n% {
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
: f4 p) R, e' ^) V) v" P' [were using.
% S0 o1 X, M3 O7 Z1 W; OChoose An Offer# J! C) h0 h9 _; H% C$ R7 O
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.. J, Y! j4 R* J) G
Lesson on Offer Selection
: s$ l" V: l4 u/ U! Uhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
0 ~" ?1 W2 B0 DIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
$ E+ o$ |2 M; H0 j1 w4 rTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using1 T9 C9 Y' H& l8 D" E+ Y) f
LeadImpact as the traffic source.* R; d F7 L& ?/ ]) N8 m1 ^7 d
Now the best way to learn how to put all of this together is to just get started. For some variation in! ^7 e) o% J ~. \; x; s) p
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked) r: s* Q9 b, k) P; `
campaign., q, Z- C" f& H3 C, t: m$ Y) [
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first# n, f0 Z; ?! H' v+ b9 `
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says* |- c6 Z5 y, q" S- n" V/ r
that all traffic is accepted.
1 W; ?3 Y9 T7 A3 }First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.5 U( c) L: D6 i8 B
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
1 T& g, [0 j1 A# f9 X7 Sget creatives like banners or images specifically for the offer.: J: q* U, L4 A3 ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8) f& \( {: x' b% p3 Y
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can5 g. m, N8 y/ D
track my keywords. Without doing this, it isn't possible to see what's converting.
. c4 k. l1 |* R3 E4 rIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
: N# x) _2 }# K( x5 e© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 90 `+ G) Z% b) C9 c
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
: W! v0 u* D* O- Tbottom of the page:
( y- o9 Y# G {' `3 q- e# n+ FNext, I have to cut and paste this pixel into my offer at Ads4Dough./ A6 F0 J$ W( z4 |
Click on the offer → pixels → Add a new pixel and this comes up:
9 q: g% G2 y$ p0 c/ Y& x1 p+ V; j3 v( KMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
5 @ ]& W1 Q' Afrom your software into the box that says 'Enter URL of image to load'.
& ]: c: t, I- p1 i& |( u6 zOnce you do this, it should look like this:
7 _, A5 j" i% `& F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10; n9 V6 u5 p5 o* N' g! Q
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
- }/ k+ y& ]8 A M( R/ }6 `9 zNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
$ B% a: @! y/ b1 {: d" _3 s0 _; ZProsper or CPVLab.. N5 }/ S0 f0 W3 F
+ S2 ?5 ^" E6 U* h' Y
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发表于 2012-12-27 18:47:17
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