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PPV GUIDE [PPV新手入门][28页]
- P$ k0 D* F. k详细的请下载电子书！
1 Z4 h+ i/ ^4 `6 }; t- E" K& d( p8 f/ O
9 @- j7 W4 R3 `: [' F {
Newbie Guide8 u* L, Q. f k8 o; Y; |. S
PPVPlaybook.com
+ m& i2 t6 N# qTracy Shaffer% A" t9 b5 \" b, i; Y1 _
David Ford( D" Y3 v' x" V- [0 C6 ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 19 ^! k6 q# ?# Y6 P/ t/ D1 a! }& x% c
Getting Your Mind Right to Start Affiliate Marketing
. b# ?- _; j0 C; _/ C- rThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an0 o6 c# v% ]8 |- r
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where6 ?6 ?; w* c3 `4 E* D, M
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
4 m( D5 {: y# p, b7 j% Nwith any success, these claims are laughable and far from the truth.
5 k0 a/ F: @1 r; DAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
/ [4 J9 T% E Q1 D6 I* A+ Zflow management. The main benefits are the low barrier to entry compared to other businesses, and( f# a3 b( Z6 C0 b3 ~4 ^
the ability for a marketer to be a one person shop and make an incredible amount of money with low
# H" k# V! O) k% Eoverhead.
* j' \; o' Y# A) [9 x, ^The winners in this business are the ones with persistence when nothing works, who know there's
7 [2 N" e9 e: C" g3 `7 A/ Fplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
5 W+ G( P9 v& | s' R' ?The cold hard reality is this: virtually everything in the space is changeable, what worked today can
: J6 b. }, P6 H, S- H2 rstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
3 Y" o& ?# k9 M: w2 XMost of these things happen suddenly and without warning, and they all contribute to the amazing
" ]1 K5 k' O5 g$ Olearning experience available to anyone with a few hundred bucks and the ability to open an" W0 S: K. R. {2 n2 t
advertising account.* ]2 C" y1 o: S7 e v6 [4 y
Your competitors are willing to work at this around the clock. This isn't a push button, instant business) Q; I a/ A$ x: c* g7 |! A+ ~
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
, W X, P Q; b) S8 \. Imarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
* g3 [6 V/ P) H9 ntrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
, ?+ H9 D& N$ s1 |0 hWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you! [, g A# v0 r% v$ @/ e- D5 ]
started building PPV campaigns right away from start to finish. With that said, time to jump in and get2 a) y, T" ]3 b/ V) N
started building.7 h- p& x$ X% c& M* b# P9 i8 K
Things you need to get started:+ Y: S& G2 y$ r+ E
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
5 D- o# H% V# p3 T$ O# p& g7 K2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)- Z$ F5 \1 D Z0 S5 m
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
% k! R- r* K) Z% v. w) S4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
5 {* z, G6 q* {' yThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
9 Y z! N3 ?8 [5 ^9 Uwith PPV.
5 ~5 A: K: p' h5 S5 O# HBasic Getting Started Definitions
# K/ } l N X3 kAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
# A% [ A+ | daffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main9 g& L K, q( G1 _, K" R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 29 z; D! R* w2 m2 T, N
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
2 D% K" P5 l) ^Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
T( R! `" Z' W. q; ireceives a commission on that product. An example would be the Amazon.com Associates program,
, v& e2 @+ M) U+ \( p5 _Comission Junction or Clickbank.5 ~" v' {' k. ]. w E6 k2 I& U
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
* T/ h2 Q ^* U, r( yan action like filling out a form, submitting their email address, signing up for a service or sometimes3 U4 \1 L2 t3 V" d( I7 H( C
buying a product. An example would be Ads4Dough or Neverblue.
% m# |% |# Y' j, Z! YAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's n! g) K( o5 t/ c
account, getting the affiliate approved for offers, bumping payouts and just about everything else
6 a; |, B7 W' ?. b- o. C/ hrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
2 w: g- r/ Y0 n* ]3 M* Kright from the start can really help you.
- J ~ K1 s! JPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
" G# V* B" p2 }in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
- B, T/ z) ^# q: V# dview, starting anywhere from .01 or .015.
! E- ]* ]3 b* b- U% yIn order to use this type of internet traffic, the affiliate can sign up with a number of different" }, w5 I. e* y, ~# h) N9 o
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
. K2 I+ ?; t$ N/ U1 IMediaTraffic, and AdOn Network.
0 S0 e$ L9 @7 X j. rDon't popups get blocked by pop blocker software?
/ K+ v. C0 K; Z! t) \No. Popups are served in a new browser window as if the visitor had opened the new window; @. ?7 E; F2 U; }4 }, o
themselves., Q" i+ B) Y( |5 I+ ?; g" n, e
How many popups get served to the visitor?
) r( `8 j" U/ i& s& K% JThe number of popups served varies depending on the PPV network. Some pop more frequently
- i! ~" W2 E: E; g3 w(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by3 w- h' i9 i/ E' k5 E
serving this kind of advertising, so they have to toe the line between keeping their software
+ o- t. V, E: Y1 Ldownloaded and still making a profit.& S; H4 O, Y# W, H! B! B' d
Isn't this type of software bad? Why would anyone keep it on their computer?$ A, t. d" _) F
No, this type of software doesn't harm the user's computer.; N( D2 z: @- h+ U1 `
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,5 u2 a' A* Q1 M; Z8 \; G& w
toolbars or videos to place the software on their computer. The visitor keeps the software in place so; C8 ]2 q% \; r. F4 d3 O0 E
that they can continue to have access to the incentive.
+ D, C: }6 _7 ?- r( g6 E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
9 U+ g L2 t7 g$ C+ qHow to Get Accepted into a CPA Network" D+ u) S* A- C. n5 F4 `
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
' _" x1 B Z' }0 C9 hto start looking for networks is Offervault which lists offers and lets you compare payouts across1 p0 a. J$ i" }, r1 i7 k6 k
different networks.
' K1 v/ v) i2 R x. D E5 IOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
- I# Z4 m3 Z: J' x0 z" Uapplication and be as specific as possible about your promotion methods. Usually some time after- ?- t& O P" I5 A% ?
receiving your application, the company will call to interview you. The phone interview is a critical
* C! i A4 x; X/ A2 Lpart of the application process, and most networks will deny your application outright if they can't get4 W% k' O0 ^5 w
you on the phone.
& w' s, i; Q( B4 TOften, the person who does your phone interview will actually become your affiliate manager after
5 K7 j- w9 s3 F% n1 M: nyou get accepted, so it's a good time to put your best food forward.
# y& B$ V' F, F& h) m) RYou might not relish at the idea of someone grilling you about your internet marketing methods over) `6 W5 g1 V- ^; M5 N
the phone, but trust me, this part is critical. Have answers in mind for the questions:0 F Z2 f" x" p9 l9 d9 H G- ]8 Q2 ]* q
What methods do you use to market offers?, W3 u3 ], g* {2 V- X: w- Y# ?
Do you already have a website you will be using?
* m4 d0 }& K# W6 H) L* [How much is your advertising budget?
( X- W- w3 L7 N. {; B3 KWhat other networks are you a member of?
( I- F# ?8 M+ X$ k5 \: nWho are your affiliate managers at these networks?
3 }0 g1 u3 \5 Z( vDo you use social media (Facebook, twitter, etc.) to market offers?
3 Y5 c0 v7 R$ o; \! IHow much traffic can you drive?/ q. X: u6 {- K
Do you have a personal recommendation from anyone who is already a member?, R! l, N" b1 Y" j8 ?$ U
Once you provide satisfactory answers to these questions, the network will approve or deny your
5 K4 X% s& X/ napplication. If you get denied, just keep applying or call someone on the phone and try again. Be) Q8 w& H J$ d& Y) h) Q
persistent. Also, getting a personal recommendation from someone who is already an active affiliate7 H z8 \$ X' U/ U) `8 U
for the network can be helpful.
# l- k# b5 J! z8 ^* YTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate N$ F! S9 V1 U0 U" Y$ p
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
; I# O" L/ F+ ?% D7 Zowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know; Y+ _8 t& j" W4 f, j' z% w
people can open a lot of doors as far as networks are concerned.0 S! R$ R$ X5 ~, n1 s9 V6 d: r
After You Join a CPA Network, |# T! h' h: n$ R! z1 _
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager+ Z9 J2 o8 E) Z7 C5 z: k S
and make an attempt to get to know them a little bit.3 v6 r7 l% \4 p. K
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their4 `9 D! d- A. p) L/ w6 g' T, {
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
; r1 ^0 c7 J" ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
( i9 [: E- p% Q* Mlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout: O: x/ g! X/ g4 l6 s0 ]
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
( \- m- Z. e" n9 N$ D1 L- ?email.
. @7 k! K, w4 O {For more helpful info about dealing with affiliate managers, check out:% {+ a& G/ \% t) E, n" C
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
- `4 }% [2 h+ p/ Y2 j2 ~http://www.mrgreen.am/affiliate- ... iate-managers-want/, B2 v5 g* y1 z6 f, `% d+ h( F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5& p! w$ H* r i7 P
Set Up Web Hosting) _" g8 W8 {2 P
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said& t- d* ^9 `7 E
about internet hosting. In general, you get what you pay for with hosting. When you use a shared' k9 G7 E1 m4 x7 K0 b- w
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with+ N+ b) i0 F9 R& k$ T- E0 H. E
whoever else is on the same server as you.6 \7 U) G4 B- [" V- Q8 o+ q( C3 T6 ]
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
& \. P- }- s6 [- r* K& d; @& Z g+ fenough that the visitor can't close the window before your pop up is even shown. You have about 3( i- Z1 Y9 C$ M/ n* R2 I/ `
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.0 `' Y6 e/ b6 I; V* p4 g) Z
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
# r8 [8 A; b* W+ @9 ~house full of roommates (hosting customers)." n l/ s2 a) y
In shared hosting, this is like having roommates where everyone has no specific designated area inside+ e( J7 \$ k' P4 i# F9 B) ^
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
, c5 ~, [: D0 B9 C, h/ nfit.
* b3 D# e9 p" W# V5 r) L; lSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
, w) R. g/ T$ X9 j' P6 Qthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
; N6 J6 `: z* X$ Mtheir food. Everyone else's food in the house has less space to take advantage of.
+ ]1 w: f, Q; n+ L1 u# i1 N( H$ AIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
^$ P5 @/ V1 E7 pany type of hosting this is a bad thing, and especially while running PPV traffic.
3 b# I' f: O1 \ T# J& M& i1 R* OIn the case of a virtual private server (VPS), everyone in the house has their own designated space4 Z0 v5 K: }4 k
inside the fridge to put their food, and other roommates can't come into that space. The server is
R7 U; ]# P1 B M- @4 F# kpartitioned, so that each customer can only use a specific amount of resources at any given time.3 l/ s' r' h8 {+ x' a+ X" K5 t: |8 @+ C, i
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
7 k1 `2 z5 {$ l4 Gbelong to you and no one else can use up those resources. This makes it possible to serve much more
# c" s$ `8 J( f7 X5 N3 C$ ^traffic, faster.
. E! t$ d# V( C Q/ P ]0 ]At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
6 O+ h, m$ |* ]7 k7 MAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
: s5 s) q( u! X3 j; r% where:
6 \. B% v3 S' k2 m) O1 S1 z0 p4 `: A- Hhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
3 B( m7 {7 K8 H" X1 `2 s# ~VPS&highlight=hosting. Q; m( Q$ u9 J5 E/ U6 w
Dedicated-Hosting-vs Shared-Hosting
' W- M( j. u* z0 J; {, I! e3 o9 [. v9 U! Dhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
1 w; z k( }. j( E7 x p9 bHosting...Your-thoughts
( {& ? c" z$ V; z( J5 q# ?6 b! f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
d1 \& D M2 s: J; M% A DHosting Providers for PPV3 o0 P/ s1 N3 ?0 |0 q
Beyond Hosting+ h. ^2 d/ R$ l# o2 t# N0 |* V
http://beyondhosting.net/
' U. A9 } ~- g: O0 H0 m( ^9 YWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment( j/ H1 i2 H8 T. Y L4 g9 P
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when' [% L2 D1 |/ z! X; f6 s
direct linking with PPV. Also, these guys provide great support.) [# ^! h" m& n; T3 r6 _
Prosper202 Optimized Hosting
' p- W# l- R) M+ U+ ~2 J# thttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/. i8 B) s$ @1 K3 d
CPVLab Optimized Hosting
. u4 \' A: B- M, q1 Z4 T; }5 bhttp://beyondhosting.net/CPVLab-Hosting/+ q/ i: j7 w1 O" i- H% ~
Domain Names for PPV
* ?2 }8 L) J1 {+ |0 `# C* {Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
7 ^: i$ L4 L+ C4 X9 s: V+ zwhere you're going to host your tracking software and your landing pages if you decide to make them.
( H( s3 |+ W& i) S3 B# a+ S4 gOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
6 L& k2 h" `, P6 s1 _bland one is fine to start with, to host both your landing pages and tracking software. The .com,+ ?) G% A/ j8 \! t* y6 C' r$ S
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
$ s- B$ N9 F$ tterm or build a whole website.% z8 H. X3 [% P$ E# t* f
After you buy hosting, a domain and get those all attached to each other, the next step is to install1 j2 ~- g7 u& O0 s5 F
tracking software on your domain. This is really important, because it is necessary to track your
! Y. c( _0 f9 N6 t' P% ]: Cconversions down to keyword level so that you can optimize your campaigns. Without proper. z3 N4 m( b1 T/ v
tracking, it is impossible to know what is working and what isn't.7 }3 t5 L3 J) y) j0 b& ~
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
! Q; i& d5 i& l8 L3 P2 Yis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
8 }% N! X3 S9 n tProsper202# T; j' g" i( u. d% |6 r) z6 P
http://prosper.tracking202.com/apps/3 v' y( o* J9 E6 ^" j
CPV Lab
! Y4 v8 [4 l8 _1 |# K! ahttp://cpvlab.com/
* Y5 X% X- C8 Z/ xCPVLab Help Videos
. v% k: n: }/ rhttp://ppvlab.com/oweiw/oiurw/vdm.htm
f4 j) U. ?- i7 \6 X2 E9 GAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an0 x: v; ]. [- E
industry standard.
, O+ S; ^* J+ B4 H. o! O Q3 R4 Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
- E% N! g8 S& k3 a5 _( \) j0 ACPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
5 \, ]6 R! d/ i0 ugood support if you have problems with your installation.1 k7 `8 L/ v$ k X
Tracking 202. q0 n4 [! S$ y
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
4 W: t9 _/ Y; S+ W7 J3 P( O n! icampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
: l" r$ u4 a# X% \ x% Rarea.
3 h# Z5 }( {" a3 b* v. m- WIf you choose this option, keep in mind that your tracking software, one of the most important parts of
* F, n1 F/ X# ?, l2 dyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
, E7 Q* z/ P- k: S4 I6 v( Y* Iinterface, and their hosting.
% d6 U- N( A6 H4 E& m$ a+ A- x DAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords7 b& a% Y0 ]9 h7 V6 y
and targets which you are bidding on. Leaving this up to chance in order to save money could. V: n" y1 p( k" U" f4 l# j* V: X
potentially leave you open to huge risk if someone else caught on to what offer and keywords you V. L8 N5 Z& J3 t
were using.
4 a x e! J8 }' ` _; ]Choose An Offer9 q% g( ~% F! W& c
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to., T" n) y" p9 ?5 `+ x
Lesson on Offer Selection
' U7 @' J! P3 z% l/ A, g$ rhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers, b0 g0 @6 Q# c+ ?% C
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.1 l6 U' V) O8 g
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
* {8 ^/ q& R9 K3 N& S7 f5 R9 XLeadImpact as the traffic source.. [5 f' V* e* A' R& {" d9 z
Now the best way to learn how to put all of this together is to just get started. For some variation in; a1 {9 X) J c3 S
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
! C9 M8 h; n& t# Wcampaign.0 d3 w" d$ T8 y9 }0 u a5 k
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first' F4 A$ W( h, b2 E# j4 I! t
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says! D5 V8 v" y8 D9 J/ O
that all traffic is accepted.
& V: s; x% l/ B) l9 }First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
" _3 I4 T6 [6 C4 N3 ^6 d4 |& EThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
" d7 z, V1 o7 F% @0 k2 iget creatives like banners or images specifically for the offer.
) N; X3 \3 `8 I( v, ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 80 U, R8 A8 `( T! E2 r% u
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
* _8 I2 Z+ G, l5 X4 Qtrack my keywords. Without doing this, it isn't possible to see what's converting.% F" N C) o' t/ v w5 ?, L t
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:# p& r4 D" X! U2 C$ U `8 z" Y; Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
) {# K) [' k1 C2 H- BIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the; F6 c! H( [" K6 |0 {
bottom of the page:
, [/ G6 O" f; A6 nNext, I have to cut and paste this pixel into my offer at Ads4Dough.+ ]* m: i; |' q7 W% G
Click on the offer → pixels → Add a new pixel and this comes up:
' y' L9 x' l8 [Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
* E0 A! a# t3 A/ h- o: j( ]from your software into the box that says 'Enter URL of image to load'.
l3 V: T# V) i; r+ s/ SOnce you do this, it should look like this:
. U: |# M2 g( d8 K% c; F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
& w1 J$ E# g( V* b0 a6 R8 ?Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:1 W) j# ~, \, m: K) b8 A5 i4 v
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either' M, ]* V. l3 W3 y5 v
Prosper or CPVLab.% o. f \$ |2 M( |
. p7 m t. V* t% J5 m/ e
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发表于 2012-12-27 18:47:17
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