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PPV GUIDE [PPV新手入门][28页]! k$ r, w! _3 Q* i T1 p
详细的请下载电子书！8 H8 G* ]; ~3 i7 {
" B$ i3 P% D/ O" s) \4 c3 h& u' Q: V" k0 Z
Newbie Guide$ m% H: [/ ^" i9 c+ A& e* r
PPVPlaybook.com' {7 b% r6 E" u4 h9 I3 }! D
Tracy Shaffer
2 B; t' D% n r/ [# mDavid Ford. u2 G) e/ F8 H" H' H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1! \6 z; `$ ~" U+ W
Getting Your Mind Right to Start Affiliate Marketing2 [0 p b& F9 a( N( ^
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an& X9 p. W7 y6 V/ K3 O
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where2 u: p% N8 I+ D, c/ n3 H
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing* S- R" v, Z3 E* E' _2 X9 W
with any success, these claims are laughable and far from the truth.- [; a& A; b, A& z8 e: l" A
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
- V/ u$ e# i" B S0 e3 Rflow management. The main benefits are the low barrier to entry compared to other businesses, and& S K. `- l/ z& k v" l0 Q7 b
the ability for a marketer to be a one person shop and make an incredible amount of money with low
5 c6 R; W& g" A M7 e, J' x! Qoverhead.3 [, i2 c9 m& b, ^. a+ O
The winners in this business are the ones with persistence when nothing works, who know there's2 F1 s4 ? }8 e" A
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.) `0 h) H; r4 d1 {$ |8 K+ S: W
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
6 A( i3 u- w$ U+ U; {stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.$ ~1 B1 ]/ _4 E0 Q) K2 a( R6 D
Most of these things happen suddenly and without warning, and they all contribute to the amazing1 \5 U) h2 _) g- d( Q- c7 Q
learning experience available to anyone with a few hundred bucks and the ability to open an
B( Z5 Z* z4 S0 z9 |# Wadvertising account.
+ o0 `8 t( c" r% e/ l: qYour competitors are willing to work at this around the clock. This isn't a push button, instant business. a W x" }. L8 ], D
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet8 e3 b/ E/ u/ P+ y) B
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
6 h4 {3 `1 P h& d# q7 |/ Gtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
% J% F) g( ?% T& {' HWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you4 j) v2 F( K* I/ f5 O
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
; Q/ D# d! @$ u' a. y0 zstarted building., i. g, A$ m3 l/ G0 B5 @) h9 o
Things you need to get started:% G4 V# P1 C9 i" v/ p, a# U9 t
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
# N8 w+ g1 `5 I2 S! ~" a+ ~: {2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
6 \- f+ r/ { p# L9 P( |, i3 M3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)& {* t/ R" l9 G7 [7 r
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
/ L+ ]% V# J/ g, m* \- C4 rThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
( u; e- e. I- q* X( s# v' c' ywith PPV.
2 ], Q7 U2 @& t- S. WBasic Getting Started Definitions
( z; W! Y) e8 \0 ?- ?8 b WAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
2 G6 b% h! I! [! V6 faffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main( J' X) Y0 `, h! F9 R7 t8 y7 t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
5 V" s; e( m$ w" n' h9 ^1 F8 vtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).+ D' @, _. ]3 J Z
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate$ h, O W3 Y: {1 X. |2 S6 Q3 H6 H
receives a commission on that product. An example would be the Amazon.com Associates program,
5 B) M8 b3 M& `: O2 H4 c2 UComission Junction or Clickbank.
9 X& Q+ s1 M" K2 ?0 v1 x7 I! ^" t. KCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
( R' Z6 G, m5 I, ?% ]0 J; j. fan action like filling out a form, submitting their email address, signing up for a service or sometimes
- ?. R; q d. Rbuying a product. An example would be Ads4Dough or Neverblue.- K: F; |4 p3 S* e: k m# K
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's5 k& c+ x7 ^( }- L1 y
account, getting the affiliate approved for offers, bumping payouts and just about everything else
7 n- {1 A b' ^6 s, hrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager' s# f+ U6 Z8 h, d# j& G0 b9 N4 a
right from the start can really help you. D% @' v; o7 {6 q6 Q# [1 O! \
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
7 x) _ g3 e& W/ G2 [$ ain pop-up form through downloadable software on the visitor's computer. The advertiser pays per
+ v3 O- y. t7 Y& R; L6 k+ a5 Eview, starting anywhere from .01 or .015.
. i( l& I4 Y8 ?$ y4 {/ _' a0 eIn order to use this type of internet traffic, the affiliate can sign up with a number of different
: O. J) I# Q3 [companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
, Z! {! ?* @; u8 z( G9 }0 mMediaTraffic, and AdOn Network.) r5 N- D% V, A2 Q w9 G
Don't popups get blocked by pop blocker software?
) |7 f- R2 `0 t4 G9 @- A aNo. Popups are served in a new browser window as if the visitor had opened the new window/ a- R+ b% |! I5 L& R
themselves.
; { Q. D% Q: v0 g, v2 H. R; D: n; MHow many popups get served to the visitor?
K0 F6 E- k8 u1 j+ _# ], cThe number of popups served varies depending on the PPV network. Some pop more frequently
/ m4 g6 M0 w8 a% H4 p' q(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
2 S, w! q* H% S( b4 F, cserving this kind of advertising, so they have to toe the line between keeping their software
; G! W1 u5 W' \: Fdownloaded and still making a profit.
3 X0 F/ y8 q5 J& N0 }. rIsn't this type of software bad? Why would anyone keep it on their computer?) z* T+ x% e a
No, this type of software doesn't harm the user's computer.7 f+ I) k( O9 k' U- f
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
$ _6 B7 h B2 dtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
- R4 r! _- Z/ t" ~/ @that they can continue to have access to the incentive.
0 Z- [0 D1 p9 Z0 t l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
% x) G/ T4 H1 M0 x& u( ~How to Get Accepted into a CPA Network# R% U2 i f6 c4 Q. ^
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
$ J: `1 s% X' Jto start looking for networks is Offervault which lists offers and lets you compare payouts across) ~* `' W. E& T3 S1 h& C/ N6 w
different networks./ N/ y0 v% {, v" Z
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
2 h" N) ?9 P9 mapplication and be as specific as possible about your promotion methods. Usually some time after
* Q0 k: ]" H* g$ _. \receiving your application, the company will call to interview you. The phone interview is a critical. d4 h6 y' q, O
part of the application process, and most networks will deny your application outright if they can't get6 N% r2 l! G5 x6 b
you on the phone.
9 B, J+ t' }0 k, X( AOften, the person who does your phone interview will actually become your affiliate manager after
2 W' ^* e$ t, X3 s0 p2 Nyou get accepted, so it's a good time to put your best food forward.
5 ~; `, f( @& L$ c/ l8 h! kYou might not relish at the idea of someone grilling you about your internet marketing methods over9 P& [1 N# r1 m" o/ |
the phone, but trust me, this part is critical. Have answers in mind for the questions:
5 ~4 O" _2 L, d4 O6 WWhat methods do you use to market offers?
& M/ l" z& ~. _2 wDo you already have a website you will be using?
\# M) k2 w) J' U) zHow much is your advertising budget?
7 _8 d+ z. N* c7 e# }) J4 F/ CWhat other networks are you a member of?6 c4 n3 L+ C6 J1 [/ ]- F4 z- r8 ~
Who are your affiliate managers at these networks?
7 a) t/ K; L/ [. rDo you use social media (Facebook, twitter, etc.) to market offers?5 f/ c9 r- q1 ~: F! A! X
How much traffic can you drive?. N; u; I/ r8 }4 U1 M. G
Do you have a personal recommendation from anyone who is already a member?
! e v% G! P4 \) lOnce you provide satisfactory answers to these questions, the network will approve or deny your6 C1 s* `! S$ b1 K, _
application. If you get denied, just keep applying or call someone on the phone and try again. Be/ v k7 ~1 t9 C: D# Z
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
( Z F0 |7 X& _) T/ D, ?for the network can be helpful.: N: N: b. x- n3 |$ Q
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate. K2 D! m# @5 x+ L
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
5 y* w" H* }' O8 C, a2 I& @9 zowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
. H- }, y1 F* p4 K3 K4 Y) Jpeople can open a lot of doors as far as networks are concerned.
G- J7 u5 c+ F# r1 ~9 u$ xAfter You Join a CPA Network
% K+ j6 P7 f; T/ YOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager1 l' _1 o! n; r% p* N
and make an attempt to get to know them a little bit.
/ p3 p8 t% n% S cFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
" F1 t" k U. R7 f% C2 u; N" \weight in gold. Start feeling them out from the start and try to get to know them. Once you get
A/ M/ a5 A* K% Q g6 r, Z$ D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
& l: i. {( Y! |' n) dlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout. z+ Y) D; C# ~& x# H
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
$ K. N7 A7 H. L% y5 N3 Vemail.: g' X6 l d$ F* O* e2 R
For more helpful info about dealing with affiliate managers, check out:
2 l7 b, d. G% m* W0 k8 n5 \http://ppvplaybook.com/blog/musi ... -affiliate-manager/# i6 @9 L) J) o9 V5 |3 n" X$ ]2 L
http://www.mrgreen.am/affiliate- ... iate-managers-want/5 @ m2 i1 u$ [; E" m' s" t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 52 G# Z( V/ g _ b
Set Up Web Hosting
" j* _. p# B( ^6 ~Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
( ~* B) d0 t5 }2 V3 cabout internet hosting. In general, you get what you pay for with hosting. When you use a shared/ o! _+ e) C3 Y* k4 U
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
! O6 |: ^9 B% Pwhoever else is on the same server as you.
y/ r0 _, a* }( G4 |Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast4 ?! N# G A' D; Q) ?! M0 e/ T" o
enough that the visitor can't close the window before your pop up is even shown. You have about 3
" Y4 y' I) `+ Q1 C' l: L; jseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
: x8 r% o( G& U2 Z+ LTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a2 ]3 Q7 d( d9 X1 d" P
house full of roommates (hosting customers).
" P+ D @4 H$ V; ?+ zIn shared hosting, this is like having roommates where everyone has no specific designated area inside9 ^+ D0 R4 k3 w
the fridge where they are supposed to put their food. Everyone just jams their food in however it will( ~9 H0 x( i! h0 ~+ }; ^
fit.
1 i" _/ U' j5 q8 J+ x4 q4 ASay your roommate brings home a large turkey. They will then take up more of the refrigerator than
# Y$ V$ @" e* `' H" w+ a4 d, ethe rest of the roommates, by virtue of simply needing more space and resources to accommodate
) J6 R+ D' p1 I @" I) ]their food. Everyone else's food in the house has less space to take advantage of.
E6 ?: }0 I! |# {! e5 h! ^If you have less server resources to take advantage of, your ability to serve popups will slow down. For
# x5 N @( q. Bany type of hosting this is a bad thing, and especially while running PPV traffic.) c' J# v1 A1 B' ^! j
In the case of a virtual private server (VPS), everyone in the house has their own designated space2 P W( A" _4 X. b ]3 V
inside the fridge to put their food, and other roommates can't come into that space. The server is& ^* ?$ o& s& ^4 C' p d6 l1 {" n
partitioned, so that each customer can only use a specific amount of resources at any given time.
$ Q! r/ [! Q! z% H, I& H ]A dedicated server would be like having the whole fridge to yourself. All of the server's resources: V! B# t0 T8 I
belong to you and no one else can use up those resources. This makes it possible to serve much more
, |9 o) ]: L/ t( i% wtraffic, faster.
" F8 \) X1 ]4 O* o2 }( zAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.1 e1 m& B6 Z3 E; u& B; j
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
* \* p& o+ t$ E/ `here:
" L5 k6 ~/ W( D! P5 ]http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-; y8 S0 C( W# S1 P# w7 g! D
VPS&highlight=hosting( @9 i1 I b4 _+ A: u
Dedicated-Hosting-vs Shared-Hosting
8 p3 z( p& S6 R+ ~( I) ]3 Ehttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
o- {2 j! J: Q7 ?0 a- T5 ` k( f" fHosting...Your-thoughts" D7 U, o( E* y9 I% |" H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
7 h/ }; K1 v$ _5 C2 y& `& GHosting Providers for PPV
0 O+ e0 [) C- y; J/ A0 lBeyond Hosting" f4 S( O! |2 Z9 `$ P1 ~) h
http://beyondhosting.net/
% ?/ d4 L' v4 P) @With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
0 n: b( W$ o2 Z5 _ Hreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
- r4 f1 A ]+ m" \6 sdirect linking with PPV. Also, these guys provide great support.! x! q, ~1 ~ ]
Prosper202 Optimized Hosting' B7 f) L7 r7 c7 X
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/% Y/ ^7 [% l9 |9 W. {2 e
CPVLab Optimized Hosting0 k& k4 Q8 K% j2 A
http://beyondhosting.net/CPVLab-Hosting/, p4 e# P1 g2 Q/ E
Domain Names for PPV
* z8 }+ q' g5 d, f: KOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
* E9 n' a+ V3 h( i1 s0 G- hwhere you're going to host your tracking software and your landing pages if you decide to make them.
6 r& A9 j( E7 L9 L" g: b' b: M# NOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
- ^0 g5 x. }- Zbland one is fine to start with, to host both your landing pages and tracking software. The .com,
/ M- Y3 _ P8 V; B: }7 d+ I.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a( ^8 ]5 u6 B% ]
term or build a whole website.* ?" E1 I! E) [/ g5 v% S I6 H6 g
After you buy hosting, a domain and get those all attached to each other, the next step is to install
' n5 i: O4 _- Q9 Htracking software on your domain. This is really important, because it is necessary to track your
_& P4 {1 Y9 K! u- L6 gconversions down to keyword level so that you can optimize your campaigns. Without proper
1 w) N# `- F! k0 N1 N; }9 Rtracking, it is impossible to know what is working and what isn't.. X" k. {& k# ~" D o: H
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software$ b; [2 B7 G, P9 e
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
. \2 C4 l5 a* i- X& R3 a4 e1 D% HProsper202- B* {2 _* y$ J& m8 e0 d2 `
http://prosper.tracking202.com/apps/; O: J; }2 M+ X
CPV Lab
1 j0 Y& ?+ k! y- h1 N$ k4 r/ ?http://cpvlab.com/3 p$ }+ w O- z! q. a) G
CPVLab Help Videos
# x/ s# L$ f; _0 E9 g+ Dhttp://ppvlab.com/oweiw/oiurw/vdm.htm2 r7 l/ A+ h* B& d4 U6 g7 q
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
5 `8 B' V9 `3 }/ L) `! `, ?industry standard.
5 O. ~7 u: Y1 U5 n0 }& Q% a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7; w; X- K9 y; B: {
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from7 ?8 K4 J* V+ T/ i% [2 y
good support if you have problems with your installation.
- J- R. {( n4 \& R0 D+ _Tracking 202
6 T; X) T# m; ?, vTracking 202 is the hosted version of Prosper202. You can create a free account and then build your6 d, J0 u3 y7 E# W+ ]
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user7 v# |9 G/ \) Q$ z5 S
area.
9 M7 f, ` Y' [ bIf you choose this option, keep in mind that your tracking software, one of the most important parts of
7 B9 N* ]# O( V+ Qyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
4 ^4 t& j, j! H0 P Cinterface, and their hosting.4 m; i, `. w* }* f0 L
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords; M- c) X% v) N0 P" b; w
and targets which you are bidding on. Leaving this up to chance in order to save money could& A4 S- R- y, z) }
potentially leave you open to huge risk if someone else caught on to what offer and keywords you* H1 l. l3 t0 }
were using.
L; A+ s% X w- LChoose An Offer
% a& G3 {6 m3 D7 X* mNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to., {5 Q2 H1 n$ z3 s+ _
Lesson on Offer Selection0 D1 ~0 c0 L4 a7 O0 [! F
http://www.ppvplaybook.com/forum ... on-Selecting-Offers3 l4 @) b5 G1 S5 p
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
4 d" @, @* d1 y: _To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
8 \3 }5 M2 K: M( u- f# GLeadImpact as the traffic source.
- F, @9 Q) |3 r& c/ wNow the best way to learn how to put all of this together is to just get started. For some variation in
. a& ~' T; Q( F% H pthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked) }% q3 O5 E. A
campaign.
/ A0 x0 ]& H3 Y, z% S& oWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first% D/ C# u/ t9 i: z1 Z! w' Q9 H
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says& O2 e. R7 }- W4 F; a
that all traffic is accepted. I- F7 Y; V3 H- B7 A" Z7 Z
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.9 ?5 S2 n$ P; o
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
' Q5 x8 @$ r& g, t- v6 ?get creatives like banners or images specifically for the offer., w) D m9 V5 k/ |. _0 ?3 s4 J3 H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8' V8 }7 I0 X, ?, g& ]7 q
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can' @: j3 V$ `$ r8 `- U4 c, u" s+ ~
track my keywords. Without doing this, it isn't possible to see what's converting.6 H j1 Z/ Y E4 ^$ I3 N
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
# ]' D5 r6 |. x$ P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
% t4 @6 `+ z+ B, cIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
2 V3 K% H4 B. R6 K3 V! ^: G& ~bottom of the page:
$ ^% B; W, i) _/ i; _- @. BNext, I have to cut and paste this pixel into my offer at Ads4Dough.
1 y4 R1 i! o- [4 JClick on the offer → pixels → Add a new pixel and this comes up:
( d9 E! r1 u/ g( C$ v# S, EMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
) U [3 y3 ]2 Y( D1 _* T2 gfrom your software into the box that says 'Enter URL of image to load'.+ g8 k- r, Y$ e. }3 s% o
Once you do this, it should look like this:
; A9 {% c2 O/ e9 B* R( o0 V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
8 |/ u Z/ L8 q! v$ z: X/ yClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:) F- a% F# T& \/ y
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
+ ~& }7 A- I+ z8 M! ~Prosper or CPVLab.
- Z9 b* x/ O+ p0 Y7 f
1 `" \- Q" N- Q5 W) }2 D1 C |
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