|
|
PPV GUIDE [PPV新手入门][28页]
' {- \& ^& A* D* I7 f$ D" w详细的请下载电子书！
* v1 O5 x/ G8 p( Q0 @0 P2 i4 T6 z5 I/ h1 s: A k& z
; G! T1 B z& e2 S3 i2 LNewbie Guide8 e6 K$ H4 ~4 l
PPVPlaybook.com: \, Z- r0 |0 R8 I! n+ c9 C& S
Tracy Shaffer! ?- R9 Y. @* e- b( g9 f% K
David Ford1 e: w/ z' H" c4 E1 h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
$ y4 w# C# [! R( {4 c; CGetting Your Mind Right to Start Affiliate Marketing2 d* v( A5 j& J
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
1 C; S! h$ v% h0 iever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where" @% Q0 o6 p1 b9 U# P! v/ | J
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing' \5 z6 c' P* t9 n' ~
with any success, these claims are laughable and far from the truth.
n. s7 Q+ [1 t B# lAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
; P$ |/ u2 P- n3 ?) tflow management. The main benefits are the low barrier to entry compared to other businesses, and3 @0 H4 c7 d9 Y( Y0 U
the ability for a marketer to be a one person shop and make an incredible amount of money with low& G5 g6 @) G0 {, q. T& S" }
overhead.
) `! I* Q$ u' k& YThe winners in this business are the ones with persistence when nothing works, who know there's* h% U4 J: X( `; a" q7 A7 d) z; [5 f
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
' j \! R6 A$ X' Y7 N! fThe cold hard reality is this: virtually everything in the space is changeable, what worked today can. p# F# t' m' v
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
" L1 Q1 ^. ~" X s; [Most of these things happen suddenly and without warning, and they all contribute to the amazing
% d( E1 V8 a2 {( K- `9 Klearning experience available to anyone with a few hundred bucks and the ability to open an$ h" h; j( Y% d7 f- c' w5 n. n
advertising account.
* E$ |; j* x9 U& N0 e0 BYour competitors are willing to work at this around the clock. This isn't a push button, instant business
9 g& u! q1 ~, z X5 Wwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
' m7 p) b) Y" ^marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
P( _( M. F. ntrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
. m2 B. h8 l0 O% \! G" LWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
8 g, I6 h6 {' O/ J6 F0 Istarted building PPV campaigns right away from start to finish. With that said, time to jump in and get8 |1 A, Q$ s8 a- Q1 |& N
started building.+ c4 U2 u. Q ]5 J5 t( x/ |
Things you need to get started:
4 g: {" {) u, g. T1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
/ [" m- w8 p1 z% `- h3 N2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
6 ?* I6 a( q( O7 G. V' S. }2 g3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)- [: e# Z/ ~: c) s" c" b* ^
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)4 u: s, z. l( {2 g; A0 ^
This guide describes from start to finish, how to get started in affiliate marketing by running traffic! X% G6 l# s9 H; [) |; H
with PPV.# B; u a+ ^, u; g' s0 e
Basic Getting Started Definitions' K4 ?6 S) y6 v# Z5 g7 K
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
" W/ Z3 x/ C9 e7 p5 Qaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main8 Q8 ~+ l9 }7 {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
( C+ e% D4 ]* O) w' A$ V0 [! Ttypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).9 f# v+ n, W7 t% k
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate7 q; K6 D( I$ A+ P$ S% `
receives a commission on that product. An example would be the Amazon.com Associates program,
& ]* O$ K4 J+ G# r2 dComission Junction or Clickbank.
9 b! H/ j- M1 ^# |Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
# t' U! ~: A: h3 I. Nan action like filling out a form, submitting their email address, signing up for a service or sometimes
- H4 L$ \5 I0 {5 I$ Ubuying a product. An example would be Ads4Dough or Neverblue.7 r/ j( {% O0 I; b+ f q Y
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
$ v: m, D2 {: ]: iaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
- v0 A1 g M e5 ]related to an affiliate's account at the network. Having a good relationship with your affiliate manager5 f3 b* f, X# ?- c9 h) T
right from the start can really help you.
4 S8 c* |+ @% R# d7 q! HPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served; Z; m5 k& v- w3 B2 D t' k: _
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
9 O, G! A. o, ]6 h3 Yview, starting anywhere from .01 or .015.
8 y, M9 a3 l, @$ RIn order to use this type of internet traffic, the affiliate can sign up with a number of different
) P9 Y8 j& z4 l o' Bcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
[ q( C" i" F. M4 W% YMediaTraffic, and AdOn Network.
) N: `7 g- f- t6 g8 dDon't popups get blocked by pop blocker software?/ R, R9 @+ c1 X5 {! G7 ^$ \0 {
No. Popups are served in a new browser window as if the visitor had opened the new window
) e$ v5 v, C$ othemselves.- q: V6 J2 n1 Z0 @+ y. [5 h1 K
How many popups get served to the visitor?
2 ]* z `$ b# N* F7 qThe number of popups served varies depending on the PPV network. Some pop more frequently+ K- p0 K6 t1 C5 u% t I0 P1 P. K
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
$ m! w) g8 h0 m, P$ P! ?* k/ c* Bserving this kind of advertising, so they have to toe the line between keeping their software ^% T! f; I0 M5 j5 B" w0 A) a
downloaded and still making a profit.
' r) E7 P" v4 G6 C, ]Isn't this type of software bad? Why would anyone keep it on their computer?
5 e0 `! q- s3 {8 i; P$ ENo, this type of software doesn't harm the user's computer.
0 ?' _+ h* o0 |8 W% aCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,& q$ i7 h2 V( K9 N$ [
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
" w* I5 [4 `* u: _that they can continue to have access to the incentive.
0 G$ }: Q$ i: Z# s% F: t9 ?, ~1 { D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 32 a# D2 g& A" z( ^9 N: u
How to Get Accepted into a CPA Network
' z8 y% e9 B: d- h# G6 A# @, _In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place7 j! O/ [. [6 o% T9 s
to start looking for networks is Offervault which lists offers and lets you compare payouts across1 l' Q$ i7 k& g$ W6 V4 m
different networks.3 Y7 x3 E, F+ }# t
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)# m4 K( n/ P, y$ R" M; T4 k
application and be as specific as possible about your promotion methods. Usually some time after
, ]: K; a- ^1 h/ y% L0 Treceiving your application, the company will call to interview you. The phone interview is a critical6 Q& V: x/ O+ i1 _1 D. z$ R) p
part of the application process, and most networks will deny your application outright if they can't get
7 V% b# i3 y' Z3 myou on the phone.2 a& c/ p1 x* ]$ k0 Y# b& o
Often, the person who does your phone interview will actually become your affiliate manager after w K! ~: n. Y; h7 A
you get accepted, so it's a good time to put your best food forward.4 m+ }* |$ \( a9 S; k9 \/ Z
You might not relish at the idea of someone grilling you about your internet marketing methods over
_9 j6 F, T8 O$ Nthe phone, but trust me, this part is critical. Have answers in mind for the questions:2 N# A8 l' r1 _5 N0 x
What methods do you use to market offers?
( S9 |, n* G% O6 Z+ Z0 T* |Do you already have a website you will be using?
9 M, |! e2 m" |0 O, gHow much is your advertising budget?
2 y+ m" a7 b: c3 t8 k9 ?6 S3 I: jWhat other networks are you a member of?
" w& w# Q* A/ o7 DWho are your affiliate managers at these networks?+ _+ ?& f# i1 O0 J, \; \/ D
Do you use social media (Facebook, twitter, etc.) to market offers?
- _. c% Q, w6 i4 G; xHow much traffic can you drive?
' A3 h( l/ n0 m' G0 i; `Do you have a personal recommendation from anyone who is already a member?) D$ h5 c" t4 B( X) @$ S$ b
Once you provide satisfactory answers to these questions, the network will approve or deny your
s! ^" E$ c. @1 Sapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
" P! Q$ ] _, K1 ]% rpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
) x# v% ]2 s m# g$ O* i9 b/ lfor the network can be helpful.' }3 i% Z, T% k! H, c
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate% v& a* m( ~) X, l
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
( m' l; o' t$ t2 L/ gowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know" _' S1 i" z7 Y6 C7 v& a! G- Q
people can open a lot of doors as far as networks are concerned.
2 Q8 u+ M' S6 |6 LAfter You Join a CPA Network
4 e( l- i r7 N- L( c- a5 }8 J% NOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager/ M; T: _, F6 K, D7 N% {: S
and make an attempt to get to know them a little bit.
* Y: b( `, A ?: Q2 IFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their2 s% R4 e D* b! E) t, t: s) h! H
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
' Z: W q5 b3 ^: b' {; G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
7 l+ l4 k- q8 W9 ~' v2 Y Elarger, they can really help you with your marketing efforts, scaling campaigns and getting payout6 e+ c; n( Q, B) u z
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
' J: O0 H3 T7 w( c' }email. k; j2 ^) w$ i& b3 }3 H& D
For more helpful info about dealing with affiliate managers, check out:0 ~/ p/ c: v0 H# V, Y% w
http://ppvplaybook.com/blog/musi ... -affiliate-manager// I- z& i, S& k2 {1 k! u6 L
http://www.mrgreen.am/affiliate- ... iate-managers-want/$ g0 A+ J' b; R R6 z, }" {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5/ a- M- e0 B" \
Set Up Web Hosting( U! k! @+ o+ Y
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said( z6 T) }+ q; G" v
about internet hosting. In general, you get what you pay for with hosting. When you use a shared1 h- b% a4 s& y/ I' ? d
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
; E4 g" x8 E" A" V' Ewhoever else is on the same server as you.: x+ U4 Q7 j$ J
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast3 y0 C/ g- M) m* X1 x2 X+ _+ J7 }
enough that the visitor can't close the window before your pop up is even shown. You have about 3
9 X+ ^0 Z @0 S [& ?( @4 Aseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.2 ?) |0 B A7 p* @- ]. f
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
$ U4 d8 g# Y% k1 }1 Jhouse full of roommates (hosting customers).
: y! Q. n" ]2 h% h! ^, ]" KIn shared hosting, this is like having roommates where everyone has no specific designated area inside' _! \" j9 J, x: m6 e
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
' m7 _$ b0 G- A2 U) g1 dfit.# E2 Z1 X% u T3 B& C; x" u( q3 F4 ]/ y
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than7 i) ?. r0 t( y- v+ T, K- n1 a
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
6 S3 ~' ?0 Y( F3 M5 E% S8 @their food. Everyone else's food in the house has less space to take advantage of.
5 e8 ~" A/ L [/ B3 VIf you have less server resources to take advantage of, your ability to serve popups will slow down. For' u1 o& M. g4 @; f+ s8 ^( ?
any type of hosting this is a bad thing, and especially while running PPV traffic.
4 w+ c6 c( P5 SIn the case of a virtual private server (VPS), everyone in the house has their own designated space
4 ~+ h* M9 W: tinside the fridge to put their food, and other roommates can't come into that space. The server is
5 t0 m+ G/ w: d' D8 B, m$ Epartitioned, so that each customer can only use a specific amount of resources at any given time.
- U! n$ V" w' E+ Q, k7 M2 wA dedicated server would be like having the whole fridge to yourself. All of the server's resources
; ^! P& Q# Q1 R% R: Rbelong to you and no one else can use up those resources. This makes it possible to serve much more
6 i: N/ c! T; T. L: g Ftraffic, faster.0 I2 c- G! x7 U" g
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
' K& t7 n6 W v3 R7 N1 r# X( HAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
5 Y) \# l, C7 Vhere:# I: M9 A' r" } ?2 F
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-7 R4 d: e+ N G
VPS&highlight=hosting: i' N r$ _! c
Dedicated-Hosting-vs Shared-Hosting
' j, x. X Y; R/ Z4 bhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-) }( ?; W5 c( |( e! t @
Hosting...Your-thoughts
7 o5 z9 v/ Z. U9 ]1 V* h/ z |$ e/ k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
. e3 ]& u, J3 i% Y8 Q- q9 IHosting Providers for PPV
5 t5 k# b' q8 F4 PBeyond Hosting6 p5 K" v+ J' p2 \# u, F
http://beyondhosting.net/3 F6 e* V; V. R& m
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
4 i6 j) M0 g2 z% ]( L' ]receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
8 M4 [/ F: y: E- Kdirect linking with PPV. Also, these guys provide great support.
% ]/ w6 G: D1 [Prosper202 Optimized Hosting3 l8 z5 D3 J0 i' n' b5 d
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
7 z' Z2 u1 z# k/ h- G6 G2 ]CPVLab Optimized Hosting! P$ v! g+ y% v0 x3 b
http://beyondhosting.net/CPVLab-Hosting/4 ?* E" L/ Y0 K, u# O
Domain Names for PPV* C C5 W: A: ]
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
a) `* A( i3 q7 U" h5 ewhere you're going to host your tracking software and your landing pages if you decide to make them.! O+ j; C( L" z
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,* [( v2 B0 H) ~
bland one is fine to start with, to host both your landing pages and tracking software. The .com,2 O0 n* z/ d: Y% {
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a3 i2 a/ g8 V7 _/ z: x9 M4 A
term or build a whole website.
4 d1 s+ V/ }% J8 E* K, yAfter you buy hosting, a domain and get those all attached to each other, the next step is to install6 z, A" x: d* d$ \9 D! \6 `
tracking software on your domain. This is really important, because it is necessary to track your( I4 e$ R) D ?( m1 C% ^
conversions down to keyword level so that you can optimize your campaigns. Without proper6 P5 g* q. I! N* f3 s8 |+ v. a8 v1 }
tracking, it is impossible to know what is working and what isn't.
1 w* x, J4 T6 |; GTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software. x" V# S% y& F# ]* ]
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides. t/ H9 b7 n- i& R* O
Prosper2025 p1 u/ X, O. L% _1 C+ G. L
http://prosper.tracking202.com/apps/
. }7 ^2 q6 ^4 Y; J/ v) v' XCPV Lab; |/ r$ F/ n4 n4 k" Z Q
http://cpvlab.com/! h1 b3 `( a) I5 y8 g) U& t% M L
CPVLab Help Videos' {0 z ^: l; ~7 ]9 H7 @3 u: Q
http://ppvlab.com/oweiw/oiurw/vdm.htm2 K. ^4 K4 M" p" b* C" q
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an/ b1 ^$ }4 C: `% a5 O9 T G
industry standard.9 J1 c- X- q# z( a8 R$ A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 74 T3 S d+ T& p- Y: D2 `
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
9 }4 J8 D5 X Y/ z3 j( e9 T$ }good support if you have problems with your installation.
" X9 R" @3 s! {- k, \6 gTracking 2026 Z: Y: g4 t; D& Q
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your( n4 b2 z& j# _6 L- y6 ?: j) G
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
. P! D6 x# m* }/ S7 \. f7 karea.# r8 H( B3 |; _' p7 E
If you choose this option, keep in mind that your tracking software, one of the most important parts of
8 h: o5 y1 X" o% O6 ~2 cyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
" O! K3 C5 l' k6 K+ { h( ninterface, and their hosting.
# U+ [( \! V" E' I+ HAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords* Q4 ^9 \8 P2 s7 }
and targets which you are bidding on. Leaving this up to chance in order to save money could
' S- [4 u# e3 }+ Qpotentially leave you open to huge risk if someone else caught on to what offer and keywords you+ B5 ?- Y0 k) u# J. i9 _2 U0 M
were using.5 j9 M1 f2 Q: l0 r9 r; O
Choose An Offer. |& s0 e; R9 ]5 W' b. q
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
) @0 d: F& c% Q; G. WLesson on Offer Selection
6 E4 g' n# k7 Y1 j' o& Qhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
8 g- Y0 y& r8 Y! U# XIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
4 E+ ], |& o' H( lTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
7 B1 H# }) s$ E, u) f, U0 eLeadImpact as the traffic source.9 J1 z7 Z5 B) _/ E8 n
Now the best way to learn how to put all of this together is to just get started. For some variation in
- H/ ^/ j- m0 c- O/ ?the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked; }7 P$ J1 V. g+ Y u: y
campaign.
& H [. e" m" [/ JWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
# J7 y9 c& ^8 Lpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says$ ~/ c" h8 E0 P: ~8 s
that all traffic is accepted.
# Q- B, \, V- _* {First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.; j2 F' E" n) o3 |8 l/ {. U5 w
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
' C* A1 f" n! Q0 Tget creatives like banners or images specifically for the offer.
- ^: t! w$ u. H. U. x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
) r& V) W( a0 _- c3 X, \Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
" c, A$ j* g# l0 T. d" d Z/ l9 qtrack my keywords. Without doing this, it isn't possible to see what's converting.
9 z4 X, _. Q" bIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
7 C$ M% C8 ~$ \% [ _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 92 y! h5 ^/ e- f: f5 ]; N& u& B
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the. U; W5 k* f7 \8 h8 h
bottom of the page:- D. }1 Y, }; N: \% L
Next, I have to cut and paste this pixel into my offer at Ads4Dough.: `$ m; U! p, o4 U
Click on the offer → pixels → Add a new pixel and this comes up:% S$ p3 R$ O8 v, e* M" t
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
5 {7 B7 V" H, f7 k4 d8 efrom your software into the box that says 'Enter URL of image to load'.$ \. v. ?/ [+ ]( y4 N
Once you do this, it should look like this: U( A8 N+ S3 q; j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
# T7 G2 f9 F4 b+ h7 h5 N X3 `Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
$ P: U* g+ Q" Q LNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
8 ?7 {+ i. |; [* V( zProsper or CPVLab.
; S7 c/ A; l* k, O
; K5 N1 g$ f) X7 f; e( ?2 c |
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
