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PPV GUIDE [PPV新手入门][28页]
7 L# u5 W& V7 R" F详细的请下载电子书！% @" u: m+ s7 V7 q
* ~5 V; z- A& f* P" g
- O w8 A# q; q8 y6 ZNewbie Guide
+ N* K' N( Z& S; Q) U& B% I" H' SPPVPlaybook.com6 Y. T/ K% I0 Y. \
Tracy Shaffer0 N" u; p/ E; O6 S
David Ford
1 {% u ], |! Z. H/ ~) U3 g© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1, ~+ o7 ]7 A* n2 H$ n! F \
Getting Your Mind Right to Start Affiliate Marketing
* h# H9 S; K0 ]# o4 t7 O5 gThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
8 T( B2 m7 [: X5 e& e4 Sever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
( l6 [$ e3 P* S! E/ `5 x9 j, ^you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
6 D9 `1 I; M# b( W8 Kwith any success, these claims are laughable and far from the truth.7 W$ y, H2 G& Q2 @* r
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
: R& o3 U/ }$ [6 [3 o+ Y( d1 Hflow management. The main benefits are the low barrier to entry compared to other businesses, and$ K" D7 K2 X) F, b; D
the ability for a marketer to be a one person shop and make an incredible amount of money with low# k2 X4 E& f! I& Y8 c! J, J2 m$ L
overhead.8 y* ?0 s9 N4 J) P
The winners in this business are the ones with persistence when nothing works, who know there's5 O: v \7 i( X# M l5 C
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.. p5 |; J) |: f/ Q5 ?
The cold hard reality is this: virtually everything in the space is changeable, what worked today can+ c( S; G# b! N' w
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.! ~1 H/ F- y: Y( u+ O9 L5 n
Most of these things happen suddenly and without warning, and they all contribute to the amazing
: Z) ]& C' G$ V4 ^7 z/ ilearning experience available to anyone with a few hundred bucks and the ability to open an2 m6 b9 `! ^* X y. b J
advertising account.5 K0 A# \* T( A, O) i2 N: n1 K1 g: y3 z
Your competitors are willing to work at this around the clock. This isn't a push button, instant business; e! }8 M7 M" G0 M* ]
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet4 X% ^! k( k% S H0 M" N
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,) H- K& o' \' b, H: J* E- t
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
0 M t: |, G! C2 NWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you4 W; d6 m& Q3 \$ ^
started building PPV campaigns right away from start to finish. With that said, time to jump in and get3 O0 p$ |) ?9 E; O1 ?
started building.
; O8 \ P: D, KThings you need to get started:
; n3 t+ v6 t" `1 y) f1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
$ v. d( P y- G$ k2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)+ x2 T+ ^) c2 h# y# W X2 X
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)4 W2 b2 [+ A8 h- |- D2 R
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
: {& m r: r) [+ q9 |This guide describes from start to finish, how to get started in affiliate marketing by running traffic5 C, O' [! j! O! x) L6 P; q' [
with PPV.+ C% L8 h9 C0 e5 c1 F! s
Basic Getting Started Definitions
5 g0 l0 f, j8 j5 C: A0 T5 S6 \Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more6 O5 H- x% k1 n
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
2 ^" q$ x; v. o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
1 W7 J6 m/ w" L, @/ Otypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).3 [$ M, ?0 u) c) b
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate6 _2 c2 O9 ?6 z: q
receives a commission on that product. An example would be the Amazon.com Associates program,
4 q1 h. ^) h) l( O; I! SComission Junction or Clickbank.- O( X0 b. {8 M8 C. C' Y8 O; K
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes- R: G" r. N0 j, E+ {8 e
an action like filling out a form, submitting their email address, signing up for a service or sometimes; i1 E; B8 j7 t1 R0 Z9 S U
buying a product. An example would be Ads4Dough or Neverblue.8 ^* r. j: W3 u* R8 J
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's' V& i1 X# z4 i' q1 ]& G
account, getting the affiliate approved for offers, bumping payouts and just about everything else
" j6 K( L, {' D# A9 Krelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
" m2 H0 Z2 t. a) \( @8 fright from the start can really help you.. Y. |* H* G0 ?* G1 S
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served. N/ [6 S' R2 C3 V+ D$ k* q
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per% T+ U9 a: y0 }# i8 n
view, starting anywhere from .01 or .015.
: p, i, ^0 ?& {4 t" _1 u5 D4 NIn order to use this type of internet traffic, the affiliate can sign up with a number of different
( X5 h2 Y- \& y" [3 r" |. ucompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
D, K& E8 {: w; nMediaTraffic, and AdOn Network.3 ^; p) z) k: \: a+ b6 l
Don't popups get blocked by pop blocker software?; w4 F4 M# z3 ~8 U+ y
No. Popups are served in a new browser window as if the visitor had opened the new window
1 V& f* P* w0 C9 E8 s0 Rthemselves." F2 S; H* f" P0 |
How many popups get served to the visitor?* G+ P* N# G! S+ }8 [
The number of popups served varies depending on the PPV network. Some pop more frequently4 x B/ f& s. h9 I
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
* x* B5 U9 s' n4 v) A" n4 P! Q7 D1 u6 u, [serving this kind of advertising, so they have to toe the line between keeping their software
8 j) o% t# _: K5 L, l/ A0 |downloaded and still making a profit.2 r' q( N9 n$ K: D* D
Isn't this type of software bad? Why would anyone keep it on their computer?$ ~2 |7 V) Q5 f& b( |) ?/ B
No, this type of software doesn't harm the user's computer.. ~; O, F& O6 \4 |
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,7 C6 l+ S& y7 F+ P5 B9 d& y5 b
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
6 ^9 q' \& ?% O. W/ P0 X7 ^that they can continue to have access to the incentive.# W4 C. Z! f6 d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
. q2 h3 j# P DHow to Get Accepted into a CPA Network
2 _3 @! y2 E1 ^: ~: ^In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place8 T, P) C" o2 V( p
to start looking for networks is Offervault which lists offers and lets you compare payouts across
% U) e# z( W$ z a3 I% d2 D5 [different networks.# g n2 s- f* c" R4 h- |; l5 y* F
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)0 v- D6 i: q; v; {
application and be as specific as possible about your promotion methods. Usually some time after
1 R0 _4 d1 {. S$ ] Mreceiving your application, the company will call to interview you. The phone interview is a critical
. C5 m, @( G, o } @1 p6 kpart of the application process, and most networks will deny your application outright if they can't get
) l6 M% s& x+ }2 ^) hyou on the phone.1 n2 Y3 b# P i/ |
Often, the person who does your phone interview will actually become your affiliate manager after
( |* G% \+ U# d, N Y2 g/ q) ]; Ryou get accepted, so it's a good time to put your best food forward.% i9 q: o- R# }7 w# [) G# l
You might not relish at the idea of someone grilling you about your internet marketing methods over* B) p$ m" T4 _$ @* e/ [# [
the phone, but trust me, this part is critical. Have answers in mind for the questions:
% }2 a i0 `6 K. M% }9 P# SWhat methods do you use to market offers?
5 z, j4 L' A# }1 n4 y1 CDo you already have a website you will be using?% L' e& a0 L/ J& O/ z7 S
How much is your advertising budget?5 i2 u/ I; Q1 f
What other networks are you a member of?9 x; G, \1 n3 }7 }! K( J% I
Who are your affiliate managers at these networks?
" Q5 O: v# H0 Z7 qDo you use social media (Facebook, twitter, etc.) to market offers?9 ]2 C) W4 X2 K, T I6 a. K
How much traffic can you drive?2 O1 E$ |% F1 G) m( M9 G
Do you have a personal recommendation from anyone who is already a member?/ p2 O7 X3 I! S0 @) }8 h O
Once you provide satisfactory answers to these questions, the network will approve or deny your. O8 ~4 B; }5 G; y7 d
application. If you get denied, just keep applying or call someone on the phone and try again. Be6 o( e6 j% u' p
persistent. Also, getting a personal recommendation from someone who is already an active affiliate$ f& N# M. i6 V( K: |
for the network can be helpful.
1 D X* n& h0 t& P( nTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
& ]) m# C4 p" W8 n- m% USummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
* `+ R' J2 k, eowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know3 s& S S# J2 q+ K. o. r+ y
people can open a lot of doors as far as networks are concerned.( Q5 {0 a) R- u' j* q
After You Join a CPA Network6 T r. z! u/ E# `$ w3 W
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager! {' S, M+ I. f% s" y, j& H
and make an attempt to get to know them a little bit.0 G+ z0 i- {4 l7 g0 S7 l4 O
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
3 H0 b, `: ~7 s# G4 Sweight in gold. Start feeling them out from the start and try to get to know them. Once you get) W! i' ]# {: r4 u1 S( P
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 40 g& f& d1 r/ j8 c3 V/ G6 L$ X
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
9 |$ K8 z% e/ @! h+ h8 kbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus% E7 q) Z) l. t2 R* d( i( b, z/ U9 q
email." h( V7 j! u1 H
For more helpful info about dealing with affiliate managers, check out:
2 q3 c, ]; ~, _ a; Ohttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
8 e5 s0 A# @; J% Phttp://www.mrgreen.am/affiliate- ... iate-managers-want/7 D: z5 F9 m7 |% U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
% W' _" [1 |/ A+ S! q7 A1 @Set Up Web Hosting
- Z' c; W3 M; n0 kGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said: {1 m3 x* j$ ~# v% T
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
{5 h9 G6 H; K3 x8 Rhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with3 Q, o; G( P* O( f
whoever else is on the same server as you.! ~$ J: g" u, W$ M* Z
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast4 P' s/ v6 Y% T' a. P0 Y9 p! X/ q4 g
enough that the visitor can't close the window before your pop up is even shown. You have about 3
3 S8 f. N0 v. D4 Rseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.' A0 t4 u7 k- t, x" S. Z) s; Y- U; _
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a/ I( _* V# b$ a6 V
house full of roommates (hosting customers).* f6 K, k7 [* n5 P+ Z% b
In shared hosting, this is like having roommates where everyone has no specific designated area inside" G# D; z u R* [
the fridge where they are supposed to put their food. Everyone just jams their food in however it will: g5 |7 W$ F/ g% v2 w
fit.& Z( J' `5 Y" i: i$ N
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
2 P" {' B5 l( S' U2 U8 }5 Nthe rest of the roommates, by virtue of simply needing more space and resources to accommodate" u' k7 R1 I; ? Q1 `& J, i
their food. Everyone else's food in the house has less space to take advantage of.) ?% Y! B" a& T& I
If you have less server resources to take advantage of, your ability to serve popups will slow down. For; V; ~+ ^+ G. q5 R3 Q: _
any type of hosting this is a bad thing, and especially while running PPV traffic.1 F, e- E, e) M8 Q2 @9 z" r% J
In the case of a virtual private server (VPS), everyone in the house has their own designated space" `. i9 |% z+ y. E! d( f/ _
inside the fridge to put their food, and other roommates can't come into that space. The server is, ?" ]% v( \4 C/ f" b+ ~$ L' M9 a: b7 B
partitioned, so that each customer can only use a specific amount of resources at any given time.
9 U1 B P! o3 nA dedicated server would be like having the whole fridge to yourself. All of the server's resources2 u* A2 X- `1 Z- B5 t0 l0 q4 o
belong to you and no one else can use up those resources. This makes it possible to serve much more
# e3 P0 Q* `( |, {9 j- k' c$ v, E' Dtraffic, faster.
6 ]4 B1 q. H1 Z. y" m2 q4 |9 yAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server." j6 P7 ]- Y z# |5 {- l
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is" z4 |( S' D$ L8 v) W D* \3 m5 K' C
here:4 V9 v( I8 G( Q! c
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-4 ]$ h2 J! r0 @& |: _( [
VPS&highlight=hosting
" z( F6 W+ m$ s/ e! SDedicated-Hosting-vs Shared-Hosting
6 v& R( x' ]' D3 u0 \: ]http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
2 U; I! O* A& t6 L& @- G( mHosting...Your-thoughts
1 V# v, f) C7 Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
, x- m0 ~/ \$ e: t( M: }& q! R& t5 BHosting Providers for PPV' F: v1 y, x' Y7 U. y2 t+ E
Beyond Hosting! v: u! I1 v9 U0 U7 f% y
http://beyondhosting.net/: X9 t8 Z% f: B% m- o0 ]6 u4 w
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
' D/ v6 b' e$ Wreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when! S1 M7 K1 v, G5 s
direct linking with PPV. Also, these guys provide great support.2 W8 z" b) X. Z
Prosper202 Optimized Hosting
, D; C# `. K9 Qhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/: v; ~- ?- W; I, A
CPVLab Optimized Hosting
, u B& e T8 J9 Z/ \4 i: e! ohttp://beyondhosting.net/CPVLab-Hosting/
( x7 Q' R$ F1 RDomain Names for PPV) z$ w. F9 [2 x% z1 W) }; \, R
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is2 @8 z; N+ A$ G! J6 X
where you're going to host your tracking software and your landing pages if you decide to make them.
/ ]3 A! b7 G5 N; ?, v% ^Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,. e+ g5 s6 y1 I+ V j
bland one is fine to start with, to host both your landing pages and tracking software. The .com,2 j' E7 Y2 _* N# o& ~6 c9 H" P
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a# i" [6 q* P1 K1 O6 q
term or build a whole website.5 b2 D! R5 R4 r1 s; `+ }% V9 @$ u8 C
After you buy hosting, a domain and get those all attached to each other, the next step is to install
2 h b; L2 O. P4 C3 [+ Stracking software on your domain. This is really important, because it is necessary to track your
$ ]0 u/ z" ^- v1 `6 [9 ?( i: Fconversions down to keyword level so that you can optimize your campaigns. Without proper) C) o f% }# A3 S* y
tracking, it is impossible to know what is working and what isn't.
$ g# ]! n) }0 e QTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
4 `( e: I0 Z- `) u; ]" N- gis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.; A) x! L0 C a! t4 K% D
Prosper202
7 l) D0 }; s- [http://prosper.tracking202.com/apps/
2 u: E' _: Y1 _$ L3 \4 WCPV Lab
, \* h0 ?9 k2 V) r7 [0 i, khttp://cpvlab.com/4 p( H8 |7 b7 Z9 f4 @* i7 j
CPVLab Help Videos3 K: W* E. Y+ U
http://ppvlab.com/oweiw/oiurw/vdm.htm" p1 z3 }, m+ b" q/ F1 }
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an) y8 z% o5 ]6 b$ z
industry standard.% h" J* Q v4 e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7; m- T5 Q3 M0 ?: L( Y1 g O
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
" n9 Z4 {/ @/ R9 ?good support if you have problems with your installation.
* Y9 R2 i- a6 V6 OTracking 202
# U, j3 `" n/ Y4 U$ r7 c- a+ PTracking 202 is the hosted version of Prosper202. You can create a free account and then build your4 M7 Q/ e6 f7 `7 ^& x
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
6 T7 t& _ V1 q# ~: earea.7 b* B* m: g6 Y; }
If you choose this option, keep in mind that your tracking software, one of the most important parts of7 d3 L/ g! {7 E* g" b
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2028 {. Z4 n3 p! p! f" R, g
interface, and their hosting.' x' D! x3 i2 v O+ g
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
. b& f- ^9 O8 B# s J) M Oand targets which you are bidding on. Leaving this up to chance in order to save money could1 U2 O7 |% z" s2 U* P( j
potentially leave you open to huge risk if someone else caught on to what offer and keywords you" W$ w2 t$ Z6 \& ?- t3 [; z
were using.% L/ F! X4 X$ k# t" h
Choose An Offer" W' e$ [& o; n' ^
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
X( [% O$ x; b3 B0 PLesson on Offer Selection; P( G$ [9 |9 {' g, h2 k
http://www.ppvplaybook.com/forum ... on-Selecting-Offers: [4 a, W4 Y( s4 y
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
5 C7 x3 Z: y" C# pTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using9 M5 C; o% U$ x8 t; _0 c
LeadImpact as the traffic source.
7 \" G8 ~) E! ~# }/ ]Now the best way to learn how to put all of this together is to just get started. For some variation in
' A4 {1 j, V& L; S5 a- V2 D, c4 Rthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked. ^# e( b& C7 w# s
campaign.
$ u O( H% w: u4 A6 O9 ?When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first. x8 }( z7 @- S& G0 }% ? t+ [
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
9 p) ]* G5 D7 F* Lthat all traffic is accepted.
% _% g8 N: D( p: e+ H2 |" L* fFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
: x2 R8 O4 h# ?- DThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can, W# ?9 V- s* v5 |
get creatives like banners or images specifically for the offer.
( M0 Q' W3 D4 F0 @' I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 81 X+ [. P* D% D* L
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can" j% [9 ^# e5 _- M, U6 j2 Y
track my keywords. Without doing this, it isn't possible to see what's converting.
4 |3 E1 ^2 B7 p" _In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
9 Q2 k! r# K# A3 ~! J, P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 95 T/ ^& |% ]2 t; \/ U
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the1 t3 r6 d9 e9 t" C5 j: ~
bottom of the page:
; e9 n2 K0 ^: H1 gNext, I have to cut and paste this pixel into my offer at Ads4Dough.9 x9 ~% O7 v3 H( b% _* u
Click on the offer → pixels → Add a new pixel and this comes up:5 d h+ x% K% B1 P9 {
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL; q3 z* v& z: G
from your software into the box that says 'Enter URL of image to load'.6 e. D. }! f' R# I3 I% j
Once you do this, it should look like this:0 \! }( _3 g+ ^% _* w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10+ D" b0 x3 L7 z) h
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
! M: n" E2 {. R0 \Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either0 X$ J# R1 s2 E) y7 X
Prosper or CPVLab.
' ~6 R: F7 `$ r% r4 w2 a& E( S# w4 q
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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