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PPV GUIDE [PPV新手入门][28页]
4 W2 S. C ^" {! L" Q详细的请下载电子书！
4 }& ?" Z1 W1 Z! M- q3 v9 X7 O. f) X0 q
& G0 G/ y. j6 E1 @" GNewbie Guide" R2 Y2 f7 M5 B6 i+ E
PPVPlaybook.com5 @3 r" S8 K7 x0 l% i: b9 t
Tracy Shaffer
3 ], b& O, A' I" iDavid Ford2 C' Y% [5 m; i9 w# X) q$ `' ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
. N l# N. K; M8 ^! Q5 \; v9 g. vGetting Your Mind Right to Start Affiliate Marketing# L) X; m! T; P' N
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
: r8 N9 O" g( w; C7 W! D5 U1 |& V; jever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where# s: E, h8 q! Z- q0 m: X. s
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
6 w6 H( M' d# @. k) R' Gwith any success, these claims are laughable and far from the truth.
8 I# m$ [% O$ y* U# pAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash3 `8 {* v4 W+ K- p& R, B; Y
flow management. The main benefits are the low barrier to entry compared to other businesses, and k) n3 v0 o" J2 u0 i* q! K; M3 D
the ability for a marketer to be a one person shop and make an incredible amount of money with low8 O* r! h! ~! Y
overhead.
6 G7 p$ J: y jThe winners in this business are the ones with persistence when nothing works, who know there's7 P4 ^ `3 Y3 ?+ N7 a
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.! x8 A- z' s3 q, M5 ]9 g
The cold hard reality is this: virtually everything in the space is changeable, what worked today can' ^: r4 j5 |9 |4 }
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
/ f6 ] n( P' V5 z& r0 o/ F/ \/ z) xMost of these things happen suddenly and without warning, and they all contribute to the amazing m( w! X1 y% N: h9 c2 P+ U7 o
learning experience available to anyone with a few hundred bucks and the ability to open an
1 ^3 n( G6 C6 p ^4 Qadvertising account.! W/ v6 {! t \: D2 X* O
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
5 F" e: \/ Z; D" i2 d0 x+ Pwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet( a/ Z. t! ^! G& d
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,, Q! K3 g: I5 q+ d/ [! S
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.4 A! p! h+ J2 F- B/ I1 D) N
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
. g( A& v; j8 K* s" B2 L% L8 gstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
* \" B) B3 V) U/ a$ h# sstarted building.; i1 E% y0 S4 [; Q* g
Things you need to get started:
2 `3 B1 G. y" b& C1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)5 J2 m1 N0 D" [" G5 X$ n
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)1 d1 c, g; }. j/ t( g/ {
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
9 x- }9 K7 g" I) }9 p# `/ u# W4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
9 R$ C7 Z* ^8 \This guide describes from start to finish, how to get started in affiliate marketing by running traffic
( n. r, @( v/ }with PPV.
+ ?) y9 v5 B; ]. CBasic Getting Started Definitions
$ [* N% E* T8 w1 q9 F' YAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
, f1 _7 h3 @- n5 `affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main _; b) _6 h2 j8 u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
5 Z, M0 X# v' B9 L( y+ A, atypes off affiliate networks are cost per sale (CPS) and cost per action (CPA)./ A1 g9 `! ?( F- l2 a7 `
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
; I0 X) y k; ?7 H1 b. Wreceives a commission on that product. An example would be the Amazon.com Associates program,+ X9 Q; u5 Z& I/ o+ _
Comission Junction or Clickbank.
3 ?2 q; d8 S- {1 s! d3 hCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
' c3 `( l9 ^, T3 K* y0 m* o4 Han action like filling out a form, submitting their email address, signing up for a service or sometimes5 R+ w5 U- ~ h* {
buying a product. An example would be Ads4Dough or Neverblue.7 j$ b: A# {" T/ `& {7 T
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's; y/ G. h! Q( }: e% g6 p% X
account, getting the affiliate approved for offers, bumping payouts and just about everything else
1 ^! s: \4 T- h" ?6 S7 Wrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager8 m1 @' M7 t) v% \% s6 {- F: M, B
right from the start can really help you.
: t5 D5 O/ b) HPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
+ {8 S3 ~9 e+ \' gin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
5 Q! ^3 r$ H, k$ S9 |$ n4 W0 ]; Tview, starting anywhere from .01 or .015.
U, N% b+ f1 J* I/ iIn order to use this type of internet traffic, the affiliate can sign up with a number of different
# v j% @$ T# Y. h1 W2 jcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
) ]! G: e/ Z6 a: f6 }; e0 PMediaTraffic, and AdOn Network.
, E( S5 V9 w3 C& mDon't popups get blocked by pop blocker software?
M! X% F- M- M* F' ?No. Popups are served in a new browser window as if the visitor had opened the new window
5 ?$ }; ?8 M" ^themselves.: z3 N! ~- P' p5 p; ^
How many popups get served to the visitor?
/ b8 c6 n, A- n$ n( ^+ XThe number of popups served varies depending on the PPV network. Some pop more frequently
, u2 f2 a6 g9 |' I4 N(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by3 o: n& b, F; S! X0 z
serving this kind of advertising, so they have to toe the line between keeping their software% E& Q% A5 @* [" D3 W6 s4 i" S
downloaded and still making a profit.: }7 C* k( o! M! \) l% F" V
Isn't this type of software bad? Why would anyone keep it on their computer?+ ]' ~/ L. W+ d
No, this type of software doesn't harm the user's computer.) T$ V4 M6 F; B+ e+ E
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
, R1 x0 b- l3 o5 J, l I/ xtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
2 C- Z5 T% k1 ^) y: x, E5 j3 a& wthat they can continue to have access to the incentive.
1 G0 c" q% |4 q1 ]* s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
' H2 Z( i% z. h0 h: e, \) X' N. `. dHow to Get Accepted into a CPA Network
' C* n- A: K% T. N0 C% v! m$ IIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
! Z2 }' C8 n+ Z9 h$ \; e3 K- P6 ^to start looking for networks is Offervault which lists offers and lets you compare payouts across
( f+ q, D, V7 m% y* n* ~6 qdifferent networks.
0 D' m! i% l6 t- l8 J" N: EOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)) B/ S) Q" d( @: f
application and be as specific as possible about your promotion methods. Usually some time after6 W" K. X: @8 O# r/ u
receiving your application, the company will call to interview you. The phone interview is a critical8 i! W0 g2 a: _( n8 g k
part of the application process, and most networks will deny your application outright if they can't get' d: f( Q8 ^, r+ O
you on the phone.
1 a2 M5 l5 h4 R: O' a' u- `9 fOften, the person who does your phone interview will actually become your affiliate manager after
3 I& x# p8 \' U9 h6 s0 \you get accepted, so it's a good time to put your best food forward.
$ u1 |) u6 O- X/ C6 K8 GYou might not relish at the idea of someone grilling you about your internet marketing methods over
% b' T) ]" Q: ~9 ^. c% x, pthe phone, but trust me, this part is critical. Have answers in mind for the questions:2 f# H4 f5 P5 H
What methods do you use to market offers?
% _. R, q8 Y$ l# P* D2 r; O3 GDo you already have a website you will be using?
" |- G* _- d) o% k+ JHow much is your advertising budget?
# C; o3 O$ p+ f3 J& S* E4 FWhat other networks are you a member of?3 u+ p( H' V: ?! G- Y! K
Who are your affiliate managers at these networks?
; d4 f- E' I5 U8 d4 ~Do you use social media (Facebook, twitter, etc.) to market offers?
/ \1 k- a/ B$ o$ l" {How much traffic can you drive?
! Q& G# j) B# q- V, T! _# LDo you have a personal recommendation from anyone who is already a member?- t7 ?' l N2 v! v* [
Once you provide satisfactory answers to these questions, the network will approve or deny your3 u$ r( S# T. R. j1 {1 P0 g! _
application. If you get denied, just keep applying or call someone on the phone and try again. Be. f2 U( o6 Y! Q7 j8 I- U4 i
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
; J, b( v1 U9 c. y1 Z# L/ J) n5 ufor the network can be helpful.$ w( B3 ~" N; m- [$ K/ N7 }
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
0 c9 C# h4 {; S% LSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network) E' |1 v7 @7 Z
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know |# A& x! S# E
people can open a lot of doors as far as networks are concerned.3 x e# r+ }1 l* |3 ?! _3 A
After You Join a CPA Network( s3 f. n& \! F# Q, W3 w8 O
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
7 d5 W3 [7 h- _2 \6 [and make an attempt to get to know them a little bit.
6 r, r/ q) ?0 c h: GFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
, w( N8 v+ a# q3 U, N/ ^weight in gold. Start feeling them out from the start and try to get to know them. Once you get, o# s+ U9 E @# w% q( y5 e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4' z8 n1 r6 b/ R: x |- w
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
! n7 n& M0 @; S0 i. vbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
. P4 }0 R1 r4 w; {5 E4 ~email.
6 |5 u) b0 q/ F( D3 _9 h, |8 W6 |For more helpful info about dealing with affiliate managers, check out:5 T( n2 U# H/ V l$ T9 \" B" z9 M, C
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
, S7 p+ f9 i# [# y" ]/ Yhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
% y8 r: r/ }; s" G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
" W% J, l/ q1 i7 I0 K2 Z& RSet Up Web Hosting
* x4 O" l6 c- x# A9 MGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said0 m8 e0 D8 {1 g" Y; [4 P4 a
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
& q4 Q( X; p+ u8 Rhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
: _& M: B+ t) q: f" @whoever else is on the same server as you.
+ M4 K) k. n5 v" a l- QSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast0 w; P. @ b5 Z2 l; s0 W8 t
enough that the visitor can't close the window before your pop up is even shown. You have about 3
$ f1 q0 w$ @7 m% |6 S, b, s; n! qseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
' V& m6 Q n4 M% E# h" n- VTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
, W$ n) N9 ~9 w( vhouse full of roommates (hosting customers).
6 M- @6 K6 u$ d. A% s; j0 A8 cIn shared hosting, this is like having roommates where everyone has no specific designated area inside
6 \$ {! w( x8 y* k6 [; e+ hthe fridge where they are supposed to put their food. Everyone just jams their food in however it will3 S5 s+ F# e. I. D. n$ q
fit.
* C4 K1 z% z, T+ y6 ~+ \Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
# @5 e6 @0 |3 k6 p% {. Wthe rest of the roommates, by virtue of simply needing more space and resources to accommodate& R* r8 K* K8 {/ g( H/ @9 y0 X+ k
their food. Everyone else's food in the house has less space to take advantage of./ Q/ z, }: q; `
If you have less server resources to take advantage of, your ability to serve popups will slow down. For/ j% [) j8 x8 L$ w) G0 R
any type of hosting this is a bad thing, and especially while running PPV traffic.( f& v; R9 F2 V8 s3 y
In the case of a virtual private server (VPS), everyone in the house has their own designated space7 Q# g7 W6 s) V/ I- b) r! W3 w* R
inside the fridge to put their food, and other roommates can't come into that space. The server is5 P& j$ E1 C: ^, t/ T @, Y& s6 H
partitioned, so that each customer can only use a specific amount of resources at any given time.
3 D/ }' V# E5 o, P( AA dedicated server would be like having the whole fridge to yourself. All of the server's resources
; u* h+ s0 f1 A! k+ R, u$ rbelong to you and no one else can use up those resources. This makes it possible to serve much more
7 d6 D9 H6 O7 E9 ~% [3 Ptraffic, faster.
& Q9 s0 H$ N& p& A. [* r. k, |( qAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.( G7 x) I- y7 @+ V& O6 X
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
3 H2 d+ U e' d5 dhere:7 ?! _+ V$ Q l) b; d0 L. S
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-5 j( |- y6 F8 ~ k0 ~: ?
VPS&highlight=hosting
5 ~* M& F3 e- {1 n; A6 QDedicated-Hosting-vs Shared-Hosting7 L$ i. c1 b( w( \$ D0 \
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-4 f0 Q8 ?" @3 K/ L% G
Hosting...Your-thoughts7 [% |6 Z6 b& I! q) | ~) t) i/ X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
5 t, |: d+ A# ?Hosting Providers for PPV' C" R, s0 ]4 _0 Z
Beyond Hosting( ?9 i) o. s0 s- h* i
http://beyondhosting.net/
! r; u1 \: A* x: t4 Y5 GWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment$ a/ s& x" ~4 I! z: A+ Q
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
8 z) |9 G( L0 |$ b |direct linking with PPV. Also, these guys provide great support.
% I Z0 ?3 |# |+ V2 gProsper202 Optimized Hosting) \- E8 ^9 B: d) F' j9 Z* u. C2 O2 h
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/$ L) I6 A9 ^* ]+ {# y$ z
CPVLab Optimized Hosting
# u9 y2 u1 ~8 c4 j# U {http://beyondhosting.net/CPVLab-Hosting/) \7 C7 z/ a# ]! M
Domain Names for PPV- y9 R; ]' p2 ?2 m. p1 b
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
2 S9 n6 `" D7 e( U2 B/ Q7 cwhere you're going to host your tracking software and your landing pages if you decide to make them.1 E5 \3 i0 Q! _3 b3 y
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
' G! l' G$ c$ E8 i% ebland one is fine to start with, to host both your landing pages and tracking software. The .com,* R2 p( |* i% H3 G0 h
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
s' Y4 f d/ T$ sterm or build a whole website.0 |1 ^. C( j9 R( y
After you buy hosting, a domain and get those all attached to each other, the next step is to install
% t! j2 [9 c$ r Y, W. Ttracking software on your domain. This is really important, because it is necessary to track your/ w. @5 m7 i' H* u o0 T5 u7 ?% B
conversions down to keyword level so that you can optimize your campaigns. Without proper" R& a1 s( {3 W. B% A; O2 F
tracking, it is impossible to know what is working and what isn't.& B5 `1 u9 R; z
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
6 O. N1 k& [8 Zis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
6 Y/ o" b# `: L8 q- _Prosper2027 h& _ g. r( y
http://prosper.tracking202.com/apps/4 N* a7 o7 x7 t& |. c5 }1 [% P
CPV Lab- O% B! L) y: J0 ~6 A. j
http://cpvlab.com/
( L& n a. w) ^5 Z$ x, w& N' `CPVLab Help Videos
3 K. A4 p# o4 V3 Bhttp://ppvlab.com/oweiw/oiurw/vdm.htm/ H; @& l% ~+ m. l( ?) [
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
" m& Z( ~4 i# A4 s; R$ g3 ?industry standard.* }- y, Z3 R$ v. z. L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
4 l) |2 F4 ?% F( s& |2 C. x, h {CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
! c* p0 p- f$ L4 N! Y9 egood support if you have problems with your installation.$ Q/ _9 _6 q" @) o
Tracking 202
1 I9 k) t2 P( ~3 l0 D( b1 f% \Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
. o$ U# I/ w( ~7 K8 L5 vcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user3 Z* A) ^3 ~! E# U
area.
- j4 W+ O- S* G2 wIf you choose this option, keep in mind that your tracking software, one of the most important parts of
) d; F- G4 h! xyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202; O: ]1 \ a7 `1 F; e2 G) a: h0 F
interface, and their hosting.
$ [" E& X C8 n6 \' vAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
+ s& @, o+ h8 F3 f4 C. M7 yand targets which you are bidding on. Leaving this up to chance in order to save money could7 N7 _" B* w/ G% J
potentially leave you open to huge risk if someone else caught on to what offer and keywords you0 p2 s8 k" T$ S4 w/ _3 @% D
were using.
( f+ [! I m3 Q" |' [1 a" C+ z' uChoose An Offer8 Q# V) W7 X; f) [
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.2 b) N& e1 U0 a
Lesson on Offer Selection2 N1 V/ k( z8 A w/ Y4 V
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
' C/ U4 m" P! }: Z, sIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.6 q& m6 D3 V9 ^3 D( }" _
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
8 h: p, y7 g Q. g2 p5 L# jLeadImpact as the traffic source.
# h( z; p9 J- w# ^! {9 i4 ~4 xNow the best way to learn how to put all of this together is to just get started. For some variation in6 T9 w2 k- ?. K* f+ x
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked! K7 ?+ i1 c5 z" q. s
campaign.
1 x+ }- G1 l0 vWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
- |9 }% B4 G; {' X/ ~( Y0 O/ wpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
4 U+ V; d" g6 F9 B: gthat all traffic is accepted.- f0 Y6 N- `) I# h7 F2 |
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
4 O0 a9 P1 U7 d: [: f; ZThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
) Z9 ~2 s. S4 A* ?get creatives like banners or images specifically for the offer.+ s, ]: L9 `! x" Q. k w! ~+ k. @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
, |$ w: c7 ]+ kBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can! L1 P+ E4 j/ q% M' k
track my keywords. Without doing this, it isn't possible to see what's converting.7 d1 Q2 H; O" {9 }7 p
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
0 ^0 n, S* _0 C- O$ n6 [* J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
( }* Q' f) { D) rIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the- |4 x" m: V5 V/ W! C
bottom of the page:
4 a0 \$ a+ t2 O! {; E) {) t$ t, dNext, I have to cut and paste this pixel into my offer at Ads4Dough., n% o2 M9 Q5 ~2 E. U" _0 ?- [
Click on the offer → pixels → Add a new pixel and this comes up:6 d8 s/ B+ P5 P4 v4 g$ L
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL( l/ T5 U6 U" u0 r1 X
from your software into the box that says 'Enter URL of image to load'.; U9 q1 M9 ~# g& w8 b1 `
Once you do this, it should look like this:- E! F' e0 w5 G5 k; Y9 y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
$ [6 g4 Q& J R+ N9 l- W% x# S& q7 eClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:( z1 }6 a/ g4 `6 g
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
* |/ R3 [; i5 d5 \' Y# E4 DProsper or CPVLab.
7 |1 ^7 a3 {$ z+ s+ ]& D7 R/ @; H
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发表于 2012-12-27 18:47:17
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