|
|
PPV GUIDE [PPV新手入门][28页]
8 r5 t; ^9 \. R$ s% ~* Y h- ]' p2 A详细的请下载电子书！8 R, [7 x: S# p3 l- f( Z
6 h2 r V5 b" Z% q- f. y
# R7 C9 ?* D9 G& f |. |
Newbie Guide; x/ b+ [2 X5 k) \
PPVPlaybook.com
2 e I* d( A; ^& k* KTracy Shaffer
5 {) q2 M6 v R4 k$ b" J) dDavid Ford3 {3 m2 h% C* n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
3 j6 H) i$ W; @: `; W) K. DGetting Your Mind Right to Start Affiliate Marketing: v% v+ G/ r9 l% q0 Q: k7 q2 w
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
* r z4 ?6 |% ?0 K. E3 p+ wever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where- C& [3 |$ L3 \& C) m
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing& A/ J% N* }* O! w1 V% |' R8 \
with any success, these claims are laughable and far from the truth.
2 h. R& W- X Q1 l/ d: bAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
, O. y- p! \9 E: ]% qflow management. The main benefits are the low barrier to entry compared to other businesses, and
; \* I1 C- Z, Jthe ability for a marketer to be a one person shop and make an incredible amount of money with low
' a# \* q1 ?6 b6 p" joverhead.! _% y1 X4 q6 x3 j7 V$ r
The winners in this business are the ones with persistence when nothing works, who know there's
5 z2 h8 _: m) Z1 o, c; l ~plenty of money to be made and just keep at it, who can fail over and over and still build campaigns. v! a. \) v7 h5 S9 H8 @
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
4 ^9 G% w5 V0 @0 J' Q; Wstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.3 t" L: T. a- R& ]9 C
Most of these things happen suddenly and without warning, and they all contribute to the amazing
8 v; n3 _6 J8 {learning experience available to anyone with a few hundred bucks and the ability to open an
; ?: w G% |, j; Wadvertising account.
+ ^ k' ^& H+ D4 z- V# k0 R6 AYour competitors are willing to work at this around the clock. This isn't a push button, instant business6 N, {' j& E& E8 W: `
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
9 O/ s1 `. E; gmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,- w, o/ U! o6 l" u. }. u
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.5 [: r+ Y6 e8 Q4 J% z/ T2 b
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you; S; J9 [4 ], @1 @* z" G
started building PPV campaigns right away from start to finish. With that said, time to jump in and get; b" Z# H- p- O2 r2 z
started building.
, b0 k- F% k) C( C; ~* v5 ~Things you need to get started:
8 S' e. ` _# F5 j+ \# a' e1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
( M! c7 V- T8 n3 ]( E( Q) |2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)3 U* w9 f8 P' {4 s
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)5 c+ u6 T: I8 @3 i7 ^
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
7 h! T5 ?; b& s$ J/ }% B- qThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
; j) t( d# G. Z d5 C! Uwith PPV.3 ]* d. [4 T. f- _
Basic Getting Started Definitions% i$ n$ Z/ i5 E
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
2 I; @5 q. U9 ~ \0 Gaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main4 f9 a n! x9 x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 26 n+ p$ i$ `1 z+ a, u% `8 t% }2 K
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).9 S0 j/ Z: j% x
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
& ]% Z5 k @% O, Yreceives a commission on that product. An example would be the Amazon.com Associates program,
- H6 {& q$ t# j" k+ [: H4 L& MComission Junction or Clickbank.8 m8 h, q' X1 r
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes5 h0 G; f! J# \! z
an action like filling out a form, submitting their email address, signing up for a service or sometimes0 K+ n( F8 f3 F4 L
buying a product. An example would be Ads4Dough or Neverblue.; Z" Y6 a0 \( R D
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's. ?4 ^6 X9 M4 N$ Q2 d1 _4 @7 p
account, getting the affiliate approved for offers, bumping payouts and just about everything else/ m" U' r: R k
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
, a3 P9 D' W3 s, t5 F! Lright from the start can really help you.
+ Q3 `8 Q/ N% J* Y, MPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
* [1 q% U. c* U; F$ S. ein pop-up form through downloadable software on the visitor's computer. The advertiser pays per
) O) i# ~) J- N/ {! F Lview, starting anywhere from .01 or .015.9 n* ^7 N6 k s" H: g! S
In order to use this type of internet traffic, the affiliate can sign up with a number of different* L3 _3 I) L7 A+ O/ m0 ^, V8 y
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
e" M1 F! o$ U1 u$ Z- BMediaTraffic, and AdOn Network.6 {) ]$ S7 p: r, ]' I: j' ^
Don't popups get blocked by pop blocker software?! s0 s% W* X6 d3 h
No. Popups are served in a new browser window as if the visitor had opened the new window
) E" z, B2 }1 B) p& Q% f h0 rthemselves.
9 P$ F! j% _; \; BHow many popups get served to the visitor?2 n1 X4 i/ ~& m. j. k
The number of popups served varies depending on the PPV network. Some pop more frequently
; }9 U: b9 f# u+ Z+ }- M9 l! o(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by# W9 l* h, W" Z
serving this kind of advertising, so they have to toe the line between keeping their software
; ^7 a! X8 U" `downloaded and still making a profit.
) @% f" F. C8 S, jIsn't this type of software bad? Why would anyone keep it on their computer?% h5 t8 b. z6 P
No, this type of software doesn't harm the user's computer.* T& }# C6 G: u) d9 r3 w3 W( E
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
1 ~( F2 A, B- H. Atoolbars or videos to place the software on their computer. The visitor keeps the software in place so' i: j, D; t6 N* N
that they can continue to have access to the incentive.( k7 o, D1 d/ b# Z/ S( i& z4 v3 b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
! y' ?: K& Q. q& xHow to Get Accepted into a CPA Network* ?3 f+ T& @9 @4 l% r' W
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place: C0 B; z; k3 [" J( P8 U
to start looking for networks is Offervault which lists offers and lets you compare payouts across% H) v* U4 C- m# Q0 ^
different networks.# t3 ~6 g! q" x0 l0 M9 c' K ^
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher) b# I/ @/ x9 }8 s3 a; i" J
application and be as specific as possible about your promotion methods. Usually some time after( `; M# m0 k( P
receiving your application, the company will call to interview you. The phone interview is a critical, @0 s3 V+ I2 }# w
part of the application process, and most networks will deny your application outright if they can't get
' G9 G2 S) V. R+ N8 |# tyou on the phone.
+ b r7 V$ K' j5 e4 ^! X# }/ `Often, the person who does your phone interview will actually become your affiliate manager after2 R8 J! ?) n1 A+ z
you get accepted, so it's a good time to put your best food forward.
# B% Z4 L; ]! k; V, z! |% aYou might not relish at the idea of someone grilling you about your internet marketing methods over
. o# C" [( a9 z4 ~$ `the phone, but trust me, this part is critical. Have answers in mind for the questions:6 \! q% t5 V$ Y& j* E
What methods do you use to market offers?$ d( C- f/ F! E( g8 ~
Do you already have a website you will be using?+ N* Y% @$ v; f) D! k2 |% h) k
How much is your advertising budget?
+ ~* X0 Q' ^/ G( Y9 _What other networks are you a member of?
8 C( P. U# _0 m9 p" ^Who are your affiliate managers at these networks?
5 M0 A* s$ s- _- z9 V! T9 WDo you use social media (Facebook, twitter, etc.) to market offers?, @$ I- r4 u% C* s. u1 L! a+ l* [
How much traffic can you drive?& {+ y+ A4 {3 _8 y" t5 q
Do you have a personal recommendation from anyone who is already a member?
, U5 `0 B3 }3 F( |) [Once you provide satisfactory answers to these questions, the network will approve or deny your; z! J; s9 g; G) h+ Z* @
application. If you get denied, just keep applying or call someone on the phone and try again. Be* p3 v- s" b8 p3 Y$ W
persistent. Also, getting a personal recommendation from someone who is already an active affiliate: P$ D. X, l T+ J* n
for the network can be helpful.! T" f& R* H8 Z1 ?2 s
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
: l5 s7 E/ {1 ?Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
6 |7 S0 F9 C Y; Lowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know+ H- ~, V; e6 k/ y2 Z* Z7 n5 }# t
people can open a lot of doors as far as networks are concerned.; S y5 q% e3 ^. r2 g
After You Join a CPA Network
4 J$ k% ~ g7 T: v0 S, aOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
; h- K" l8 P& y1 ]2 R8 c8 v5 vand make an attempt to get to know them a little bit.
* N- J; Y* x/ i* `2 Q) BFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
2 Y6 O8 z1 A, Y9 bweight in gold. Start feeling them out from the start and try to get to know them. Once you get
" T" m+ t, S2 P3 h2 {$ O8 b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
- ?0 V+ }& P. n% {! e: plarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
6 f0 Z% q' V$ h& Q: P3 nbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus: Q' D S! D7 n9 E
email.4 `3 D' Y- @# J$ L l: x
For more helpful info about dealing with affiliate managers, check out:/ C& m$ K3 u% J/ d4 `
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
) w' l7 Y- _8 ^- Y4 m& @4 nhttp://www.mrgreen.am/affiliate- ... iate-managers-want/" u3 g G, h+ d: K0 I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 54 ~* p y" P$ p1 |
Set Up Web Hosting/ z5 }' l4 o' D8 a* a
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said- s* x' a9 M; j! E) D
about internet hosting. In general, you get what you pay for with hosting. When you use a shared$ k; R- U+ m4 N+ h
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with9 \7 \. D1 M# o
whoever else is on the same server as you.
& l# i5 o* A) H6 ?( W% R9 j0 \Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast9 ?+ G* m8 K3 {
enough that the visitor can't close the window before your pop up is even shown. You have about 3
) z2 W% y% u6 K, w9 H* [seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.' T( A( q: l( E2 j/ J% A
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
[: p5 i# T* P" b# ghouse full of roommates (hosting customers).
. {2 p8 ]6 x9 }- V; d+ T4 ~' F4 I. QIn shared hosting, this is like having roommates where everyone has no specific designated area inside
+ R1 l) d; s! B& d$ othe fridge where they are supposed to put their food. Everyone just jams their food in however it will
9 V2 L/ u y, d/ u% q- s% H6 f& hfit.0 P* p F) c; P+ T" J+ Z
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
/ C* s3 Y3 n' v2 _+ y% qthe rest of the roommates, by virtue of simply needing more space and resources to accommodate. N- D2 }6 c3 v, v" b) v
their food. Everyone else's food in the house has less space to take advantage of.
4 s) r& a9 T3 _( v: zIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
% y V; k0 ~4 e9 \9 [any type of hosting this is a bad thing, and especially while running PPV traffic.. S" M4 Q/ i7 C
In the case of a virtual private server (VPS), everyone in the house has their own designated space9 U: c* A& p' S- X2 Y( c3 N
inside the fridge to put their food, and other roommates can't come into that space. The server is( ]! ]+ |6 M% a. k/ _
partitioned, so that each customer can only use a specific amount of resources at any given time.
. O$ w/ `4 I- {- O& M p4 vA dedicated server would be like having the whole fridge to yourself. All of the server's resources' s2 V' P& `% f5 o6 I
belong to you and no one else can use up those resources. This makes it possible to serve much more- ?( Y" Q* P% Z7 A o$ z3 b
traffic, faster.
2 v, H$ |0 M( s& [At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
4 J" Z2 J' ^4 L2 c2 x& Z; N o; yAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is2 ?2 Q& c8 E8 \ m+ O5 `) T H4 a
here:
# l2 Q- G" ]! mhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
; z6 N( X s8 y _1 wVPS&highlight=hosting
6 v% t: ^' `* R& f% mDedicated-Hosting-vs Shared-Hosting0 p. z+ ^6 L+ T' W8 p+ Z+ p! y W( Z
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
# k+ }1 l+ v* h. u4 t0 ~Hosting...Your-thoughts8 z- b0 c+ D1 S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 66 @6 v9 E! y* ]- X, t6 ]3 f8 q
Hosting Providers for PPV) k1 }6 e7 E! B) }) J- t; V2 a4 P
Beyond Hosting3 p' U8 ^4 E5 Y( `. P6 L4 w
http://beyondhosting.net/# P3 E( B2 z9 g2 F1 Z* Q8 j
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
) z: T6 @5 u. V# b- Y2 Z& L6 Nreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when. U: e3 f8 A9 T4 ^( S
direct linking with PPV. Also, these guys provide great support.
9 v" K" Z1 Z/ e# Q: s8 cProsper202 Optimized Hosting7 r0 |: n6 X# a n
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
: X2 P( T7 N9 n& }, n' @; BCPVLab Optimized Hosting
# o% r! t! X2 I3 A/ P8 ohttp://beyondhosting.net/CPVLab-Hosting/9 x* I; t* y5 b
Domain Names for PPV
$ @. l* ?, ?3 n0 c* h3 BOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is1 d% ]! W+ |- p: P! i- X8 L. R
where you're going to host your tracking software and your landing pages if you decide to make them.# J) G5 S) \( m3 }$ q4 J: _% R
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
; s: b# T* s- obland one is fine to start with, to host both your landing pages and tracking software. The .com,$ P9 `' M V9 V; ^
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a6 @! _9 W$ N* \# v* f% p% b
term or build a whole website., P; Z' f( k# {' `9 ~
After you buy hosting, a domain and get those all attached to each other, the next step is to install
2 H' O2 l" u$ Ztracking software on your domain. This is really important, because it is necessary to track your; u5 O- g9 m8 i% i; @7 f& e& A0 |$ @
conversions down to keyword level so that you can optimize your campaigns. Without proper. n- D" X2 P. Z0 t& h. _# Y7 x
tracking, it is impossible to know what is working and what isn't.' Z' X7 [1 y5 h3 B/ N0 d f
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software0 y0 J3 u" x% i, W2 J/ d' _
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.* g: S1 w A; v3 w
Prosper202
- i ~; Z" \2 S8 f$ L5 o+ @http://prosper.tracking202.com/apps/* M$ {" n, d, _ _/ I" B
CPV Lab
6 p; }" W O- H# i. Vhttp://cpvlab.com/
# j1 m Q/ m) T4 m- h$ k6 qCPVLab Help Videos
: E5 c V8 _% \3 F+ @http://ppvlab.com/oweiw/oiurw/vdm.htm! Y9 I. @1 a8 e8 U
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an7 c2 C% ^8 _. z1 X j
industry standard.! Z% ^1 ]5 h% G. l, x0 g
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
2 p$ _: Y5 P* N) |# @' dCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from3 { L9 Q- V& |* K t, c
good support if you have problems with your installation.
+ x1 x0 o; ^5 ^9 k- L( Y( K! hTracking 202
1 _# g) V3 V$ d( wTracking 202 is the hosted version of Prosper202. You can create a free account and then build your! b1 l9 F2 w c& Q( [; n) z
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
+ }$ C: i: X/ j) J4 Harea.9 q& }& {1 c d- E. g0 h7 [
If you choose this option, keep in mind that your tracking software, one of the most important parts of4 }: j! }4 o9 @( ^* N9 M1 a, I
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
6 [( U* @" v! j3 \6 Yinterface, and their hosting.' c6 }6 }1 e8 u& A7 J
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
4 c# ~. b2 J; wand targets which you are bidding on. Leaving this up to chance in order to save money could6 @. f3 q+ B1 v, Q: z, |
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
& H7 B5 ]( I7 Pwere using.( l8 W( }9 U% V& H# {
Choose An Offer' x( K' s) ^8 y9 f0 i( k
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.' U/ r0 J* ~6 T: T7 A% m: a
Lesson on Offer Selection
7 H q3 [) S4 v' Q6 _/ m: Ghttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
( A$ ^& I A1 LIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
6 s" t. h: V3 g* mTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
4 D$ m5 d* e9 x# O, yLeadImpact as the traffic source.7 a" \0 ]4 J4 B. I% T) \# q
Now the best way to learn how to put all of this together is to just get started. For some variation in
9 P& j3 `% X2 I( E3 ~the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked5 X2 ~2 ]$ O4 a( P# f+ `$ k
campaign.
0 k' G# ` L7 ]6 A' eWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
/ V7 B# e' s# `/ I- p+ Ypage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says" V. C+ m: T9 Y& H7 q2 _5 |
that all traffic is accepted.1 ^, z0 k# G- c' s9 G8 f
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
5 H% t+ i$ A) ^- i ~( @% VThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
* l: l- `( b$ o, D* h7 y7 ?get creatives like banners or images specifically for the offer.# \3 X% e# D; v: q$ t" f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
( B; N1 m% Y% b' _8 d1 ?2 y/ mBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can. D. }9 D7 ~3 n, [2 r% R
track my keywords. Without doing this, it isn't possible to see what's converting.
6 b6 F s, ~3 w, U7 k" y: DIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
! F, N9 q% h: T/ [% L. d: F2 g7 ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9# k* c+ r0 j' i( K: R
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
' a$ l4 ?. R9 n# obottom of the page:8 P( v8 t2 U# O7 }2 c
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
& M- c* H) f7 b. l) ~Click on the offer → pixels → Add a new pixel and this comes up:* k b! N) V4 \# j4 g
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
2 q' o, f, B6 n B6 w! L* ffrom your software into the box that says 'Enter URL of image to load'.
! h. @( d5 Z5 x8 ~) ?Once you do this, it should look like this:
" ]3 }. L6 d7 `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10- b5 Y3 b5 l: z, g
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:9 A c# u3 P, d" D
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
7 u, i+ b7 k8 R6 S+ R4 `0 Z! N" |Prosper or CPVLab.
* ^5 n' b% Y# ~6 `' b/ r& K6 ~+ o9 z/ r4 M! \
|
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
