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PPV GUIDE [PPV新手入门][28页] u$ S. s8 ]: X+ L1 l3 N
详细的请下载电子书！! u/ G/ J( @5 q3 m4 P( Y; i
' W/ S' n5 }( v/ @- t/ h# Z
$ H/ C4 o1 n+ I6 Z2 v/ kNewbie Guide
0 Y+ j0 _& |# N! NPPVPlaybook.com
# L) N/ n. J. U4 M2 Q/ NTracy Shaffer) W5 U9 f3 ?9 h3 D9 ~8 b
David Ford
. I1 \4 Y% c9 z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
1 e) b: @# ]# ^& _9 I9 f2 KGetting Your Mind Right to Start Affiliate Marketing6 }/ E7 _. o- A# m& Q; A
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
/ u% x/ L# f: Q7 T3 jever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where9 O' K) c* G% Q* h; i' @
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
7 {8 W; e7 t0 x. {" Q; E( D Mwith any success, these claims are laughable and far from the truth.
5 t0 g; S3 M8 X9 n5 L% M) lAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash+ f' }$ Q9 A$ l# A% I
flow management. The main benefits are the low barrier to entry compared to other businesses, and
& j+ j O3 ~3 j* K- t% e7 }the ability for a marketer to be a one person shop and make an incredible amount of money with low5 K0 Y! C' B V6 P
overhead.
; z6 F1 y" |/ |& N5 U1 YThe winners in this business are the ones with persistence when nothing works, who know there's
, a. K4 E6 I1 A. _7 r3 `6 Zplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
" O" H- Z" g* k J$ ~The cold hard reality is this: virtually everything in the space is changeable, what worked today can
: T/ ?! n: S$ c8 l4 w) qstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
: F9 N' N+ Z8 h2 ^1 D# cMost of these things happen suddenly and without warning, and they all contribute to the amazing; o) {/ m$ z4 x
learning experience available to anyone with a few hundred bucks and the ability to open an" {: C+ S6 c7 T. _
advertising account.
9 U% h7 V% `( u' XYour competitors are willing to work at this around the clock. This isn't a push button, instant business
6 Q8 [3 j3 e9 V3 dwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet7 u! L7 G8 {$ u5 y! j3 }0 R# d
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,* K! L# x( L+ l3 Q7 {
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
4 l" Q9 a" R6 C2 f9 CWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
2 F3 c$ a0 |6 I; J" gstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get5 r w' G9 \- @2 J& n) \
started building.
2 Q1 Q9 Z) t! p4 L4 C1 B/ l/ YThings you need to get started:5 ~- r* @& f" F# F* l
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
8 x: T! z% N/ s# j+ \" @" `, a2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
! A0 ]; }( b4 u q9 P+ k3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)# f8 |% e4 Z0 a& `" l( d
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab), l2 A' w n M+ \& {) m6 L v
This guide describes from start to finish, how to get started in affiliate marketing by running traffic$ S5 V$ w; ]0 y1 Z& U% K$ c3 v# K
with PPV.8 A/ C' q( \: A6 s1 v( S/ k
Basic Getting Started Definitions5 C: E: \ |$ g9 d
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
/ T B! ?0 U9 Kaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
+ y9 R, \! U( m4 F1 E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
2 l q( v$ q ^& U% F$ Rtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).* _! a( ?0 c( M
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate8 z' W) W9 A+ b4 ~8 Y- Z& D" z
receives a commission on that product. An example would be the Amazon.com Associates program,$ }5 M! _* h" S) C+ |2 ^
Comission Junction or Clickbank.
, R/ t8 d% {2 f( e1 lCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes' C2 B$ W$ ^8 a3 I' _/ N7 J2 X
an action like filling out a form, submitting their email address, signing up for a service or sometimes6 K# |7 D/ G7 Y2 \
buying a product. An example would be Ads4Dough or Neverblue.+ }/ W- Y. e+ F4 D
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
7 @& b# T& T' ~account, getting the affiliate approved for offers, bumping payouts and just about everything else G3 h, ^1 v5 D+ j& F! b$ `
related to an affiliate's account at the network. Having a good relationship with your affiliate manager* m4 {7 ^& z0 e' C
right from the start can really help you.% w' T0 V) u% y" b9 w: {. X5 z1 k
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served R3 \ G5 n# n# V2 N: l( a0 p% L
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
7 N( D8 O" z ]9 O G( Cview, starting anywhere from .01 or .015.
1 ]% l) ~# n3 {4 L5 N% Z8 LIn order to use this type of internet traffic, the affiliate can sign up with a number of different6 e4 D' \$ ?5 H) Q3 `
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
/ Q1 W% c7 n) w& aMediaTraffic, and AdOn Network.: r1 x3 L( Q' ]3 N! R
Don't popups get blocked by pop blocker software?
$ [. r. J2 @0 ~5 hNo. Popups are served in a new browser window as if the visitor had opened the new window
, g2 g' @6 i0 h* a4 Athemselves.- r% f0 {$ j& B( ^1 ~' b
How many popups get served to the visitor?/ ?* M' \9 G% O3 Y
The number of popups served varies depending on the PPV network. Some pop more frequently
' k0 T% i6 _" {6 k/ F$ d(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
2 t$ T2 l2 b) }4 W( \% |4 R; Pserving this kind of advertising, so they have to toe the line between keeping their software2 b& E3 G: a" l6 t
downloaded and still making a profit.8 f$ M* G8 d$ P2 t) V% S
Isn't this type of software bad? Why would anyone keep it on their computer?
( D" d; f5 K+ O; S8 d- JNo, this type of software doesn't harm the user's computer.
8 i" t8 ]9 d' Q9 A# E3 U0 B7 K/ c! ZCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
) t: o( e- Z) rtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
3 r m0 U/ t5 l% Uthat they can continue to have access to the incentive.
; r2 M# s" ^! j, Q3 G1 J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
( s6 |( ? N" q/ gHow to Get Accepted into a CPA Network0 ^' t0 [/ J* M
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place) M6 U+ V$ W1 L7 `& @7 v( l0 f
to start looking for networks is Offervault which lists offers and lets you compare payouts across
, k0 w. U( c4 e m! T! T; r& @$ bdifferent networks.) {, b( [( f) E, [
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)0 W( V) d$ N6 ^- c1 Y B h, u! u
application and be as specific as possible about your promotion methods. Usually some time after1 o# @. o, S7 i7 i
receiving your application, the company will call to interview you. The phone interview is a critical9 ~3 [$ g. P& E
part of the application process, and most networks will deny your application outright if they can't get
$ k+ q4 T# E- z* x$ {you on the phone.
+ e2 j4 r. ^5 ^Often, the person who does your phone interview will actually become your affiliate manager after( \: E ^8 x; C0 @2 w2 h# v
you get accepted, so it's a good time to put your best food forward.! }4 m7 C4 \' C( o4 {2 |# f* n
You might not relish at the idea of someone grilling you about your internet marketing methods over
& F( N d$ _- b# z& y1 ~the phone, but trust me, this part is critical. Have answers in mind for the questions:
, N. V# p. q$ F7 ?9 a6 J7 I. ~What methods do you use to market offers?0 x* n' i& ]# n; Y- o
Do you already have a website you will be using?
9 H: T& }* Z- n0 |% |( t! `How much is your advertising budget?
7 I }( I0 w# }( |) ]" KWhat other networks are you a member of?
$ b- Q! D+ c5 A c/ b9 r# YWho are your affiliate managers at these networks?) |% r, x) D" ^# p# d* M6 {! S3 ~
Do you use social media (Facebook, twitter, etc.) to market offers?3 K$ u" C. M+ F# z) A) X* O
How much traffic can you drive?! h# Q6 d* _: p3 p0 b; ~$ f
Do you have a personal recommendation from anyone who is already a member?
8 @! R$ i8 d! m6 dOnce you provide satisfactory answers to these questions, the network will approve or deny your" s* H" M3 @" r; f6 P4 |
application. If you get denied, just keep applying or call someone on the phone and try again. Be7 S a Y9 q- l& J
persistent. Also, getting a personal recommendation from someone who is already an active affiliate9 }3 S1 b B# o. k
for the network can be helpful.6 H+ B; C" D/ @" x& c$ h1 r
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate: g# k( z; M d, `, N
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
% F* i9 h2 {3 N1 `$ |owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
" x! f! @ v$ {7 [4 Lpeople can open a lot of doors as far as networks are concerned.
; p( M1 g5 r" {- B7 [3 k' q2 KAfter You Join a CPA Network
" l( s/ _+ ~' s9 JOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
2 ~& l" x; t6 vand make an attempt to get to know them a little bit.; f) w% I# n) O6 A
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
" U: g! n) \, t: b' e* R% Sweight in gold. Start feeling them out from the start and try to get to know them. Once you get1 h8 f$ O6 Z7 _9 F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4- P& u8 r8 k" c( y/ R" t1 V0 j
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
3 D# X+ y+ G$ {bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
- A( A9 s$ F4 Vemail.: }8 d. a$ v, P+ T8 r3 s4 B
For more helpful info about dealing with affiliate managers, check out:
( D0 ~6 c) l& W6 m7 u! Ehttp://ppvplaybook.com/blog/musi ... -affiliate-manager/: s" _2 h, I0 X, [7 I1 \
http://www.mrgreen.am/affiliate- ... iate-managers-want/, t0 ?% g6 q, R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 54 g) Z5 O; S5 Z/ [2 w B5 i7 a% M
Set Up Web Hosting U% q* V) z, a' k2 n3 H
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said- K3 O2 F- {' z- Y8 E
about internet hosting. In general, you get what you pay for with hosting. When you use a shared) S$ v3 a7 W8 ~6 V, q- v* ]! @5 W7 A. f
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with7 ^) ~4 ^( d% U& [% ~5 x
whoever else is on the same server as you.: Y, t# v5 o2 m, J$ ^( k
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast- _9 o, I9 p' M
enough that the visitor can't close the window before your pop up is even shown. You have about 3
* T- v( t' [+ ?3 z g) D! E- ~seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
- v# i; G% Q# Q& D1 k' F7 B% eTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a+ D* X# N% D" u6 n9 k; N
house full of roommates (hosting customers).8 ?) [0 j/ _ D- z4 L, T ~, n
In shared hosting, this is like having roommates where everyone has no specific designated area inside
) A; Q9 U. G0 `# [" [ X( mthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
1 f2 t8 ]8 b- ~! Lfit.
3 w' T6 a: U+ LSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
( ]& j0 i; e: M# y0 Z7 Dthe rest of the roommates, by virtue of simply needing more space and resources to accommodate+ V: @- Y, c, B* @3 ^1 n0 V: m N
their food. Everyone else's food in the house has less space to take advantage of.
* i% M8 E% l9 y% i# v- pIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
" _% _* Z M" d3 q: lany type of hosting this is a bad thing, and especially while running PPV traffic.
# J! Z2 R. y* o% ~In the case of a virtual private server (VPS), everyone in the house has their own designated space; X2 O8 t8 I1 B% ^ a) v; @4 U
inside the fridge to put their food, and other roommates can't come into that space. The server is
2 o v; K7 Q8 N. spartitioned, so that each customer can only use a specific amount of resources at any given time.+ O) w4 F% }8 j8 k9 R' v/ q
A dedicated server would be like having the whole fridge to yourself. All of the server's resources G. k- J; s( ~! f' `- _
belong to you and no one else can use up those resources. This makes it possible to serve much more
& p. K5 `" N. K8 E: O, Q) straffic, faster.
8 Z2 T4 E; N9 h4 @: J- AAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server./ K# J9 X- T/ S# s
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is) T8 }! ~& H( F2 D2 H
here:! M3 ~: W# ]% r, p0 P6 P; L# H1 s" g
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-4 x3 s8 t3 D, A
VPS&highlight=hosting) Y r% X1 W5 D# o! k+ t8 Y
Dedicated-Hosting-vs Shared-Hosting7 q% R6 r4 m, I. H
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-" F+ S. j' f" O, j. A
Hosting...Your-thoughts. D% H8 a" r5 r1 T- m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
9 e0 ~( _; x+ v! V' i/ K2 V WHosting Providers for PPV( P$ f3 [; C1 r% v4 o" o
Beyond Hosting) Z; D, f* r) o
http://beyondhosting.net/
7 ]3 r! n, z, qWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
0 q. X1 o) O F# w1 C5 yreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when! p! Q8 Q) L" t/ H, W5 f; E
direct linking with PPV. Also, these guys provide great support.; G. o$ P$ @+ R! o$ M* w" `
Prosper202 Optimized Hosting
! j, q/ r/ R& E& b0 U6 @1 t/ W; rhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
; |5 m) H7 R, o% I6 ?# ^CPVLab Optimized Hosting ]3 a+ G1 q% T+ N
http://beyondhosting.net/CPVLab-Hosting/
1 Q+ O a: m! e$ e, }Domain Names for PPV0 V6 `8 x+ h- O" q) s- I5 T
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is* m$ D# |( Z5 h* T- i, T$ Q4 ^/ ~% ~
where you're going to host your tracking software and your landing pages if you decide to make them., C5 m: v! i% B8 L
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,+ X j7 c2 ` R: X
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
: U; z( v" L. f8 k- t.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
& a% R/ C5 w. J7 T, F3 Cterm or build a whole website.
5 e, ^0 t9 E) X. _: ]7 ]7 BAfter you buy hosting, a domain and get those all attached to each other, the next step is to install5 w$ _1 R% J6 k' L+ M6 ~2 y! V
tracking software on your domain. This is really important, because it is necessary to track your) f9 B* v1 F: ~9 F
conversions down to keyword level so that you can optimize your campaigns. Without proper u, y$ H$ H' i' z! N7 F' u+ j& h2 J* f
tracking, it is impossible to know what is working and what isn't.9 r* |/ O( ~8 {. @+ g) O
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software% p/ S! r8 ?2 {
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
( ]5 h' f6 G3 ?& H" U" U2 qProsper202' d. j4 I+ ?0 N6 E5 o( [% l, o
http://prosper.tracking202.com/apps/0 B/ M- I- {2 L2 H3 D9 [$ {
CPV Lab
- C. w: i0 M. Thttp://cpvlab.com/0 N, a2 X; G" J1 \( Z _
CPVLab Help Videos- z# {1 Y9 y, c1 F0 P4 }5 \1 h
http://ppvlab.com/oweiw/oiurw/vdm.htm
. @5 H; l4 N; a" ?& DAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
' \5 w9 V, O6 I) N3 m! Jindustry standard.- K* ~: u& q& \% X1 w. p& ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
7 |2 G% z/ @2 O1 D2 G: RCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from& ~5 i+ I0 z4 E2 e# q& }' a4 [6 h) S
good support if you have problems with your installation.+ b x/ T' Z3 X! g
Tracking 202! D& h7 N/ c x8 [ H
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
) I2 n) h" v$ n& A; P& Z" V- Bcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
+ d+ @" m! t/ _0 |9 A1 |area.
. K1 V0 G/ B4 L8 v, c8 cIf you choose this option, keep in mind that your tracking software, one of the most important parts of# x, g0 v& ?- m8 C
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202( V( I+ p/ ` P
interface, and their hosting.) s1 j9 l2 X" l8 O
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
5 ?% @8 @/ _3 }and targets which you are bidding on. Leaving this up to chance in order to save money could
( Q0 m. O3 h; ~5 b8 W6 R f: ypotentially leave you open to huge risk if someone else caught on to what offer and keywords you9 Z( w; Z4 z y% |7 W0 t
were using.0 H# d9 P n, [( t, Z; D# M
Choose An Offer
4 }- w$ M! H' ~ TNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.' b. ]5 X) E! I+ R! b# Z' i0 _4 G! J
Lesson on Offer Selection# @5 f) C$ D4 c- p* P/ ]
http://www.ppvplaybook.com/forum ... on-Selecting-Offers a! ]7 V5 h$ U! ]
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.# f; X+ t+ K2 S) N
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using& ^$ B- Y U' {% ~
LeadImpact as the traffic source.
" g; H2 V6 U* S- c( R% P6 hNow the best way to learn how to put all of this together is to just get started. For some variation in4 O& n3 _- \. a9 N
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
7 B. l: H9 x- ucampaign.
Y% o3 j. ^0 L: {% ^, u1 j3 XWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
9 ?9 o* x& h/ l! l& {8 ?page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says6 Q% j/ i4 z0 ~* G+ M* R
that all traffic is accepted.9 S' G' |2 [8 F3 U) k! w8 }
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
5 ^+ C* o2 j4 {+ TThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
& Q# M$ K, c/ F8 C; b% Pget creatives like banners or images specifically for the offer.% F- r7 E/ G- q* }8 U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 82 r* X1 `' ]- C+ v) } S: x
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can# ]8 t; o$ z4 |5 c/ o6 h0 K- ^
track my keywords. Without doing this, it isn't possible to see what's converting.
9 q/ ^6 p* P0 N* |' V7 QIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
# K" q3 T) d% [' c& v! ]; q, E© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
, f! @; f" r. f$ L! ZIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the+ f1 b8 V2 K: |# d* K2 `
bottom of the page:
9 a' G) H, i3 [$ b& T' BNext, I have to cut and paste this pixel into my offer at Ads4Dough.
1 `/ D4 i( R# d; b1 }1 k( RClick on the offer → pixels → Add a new pixel and this comes up:& W1 J2 f/ D& |
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
& k, n r" |& x" y# O6 rfrom your software into the box that says 'Enter URL of image to load'.( K3 J' j, @5 R- [* ^, `
Once you do this, it should look like this:
0 O# Q/ `! ]3 _8 {* t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 109 ?; X7 C* A) d2 Z: ?
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
5 o7 q/ X) K0 I8 |3 VNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
2 c, ?, X6 c' w* M H$ [1 J4 EProsper or CPVLab.0 l9 f, o5 P0 P: m( p& [
: }; B% \' l. i& r
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发表于 2012-12-27 18:47:17
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