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PPV GUIDE [PPV新手入门][28页]
% \' w) r2 C' s8 J& h1 w' s6 J) L: o详细的请下载电子书！. v. w% [+ [* k8 P
9 l1 v* G6 b8 p
7 c0 a7 T5 Y9 d' X( A
Newbie Guide
& Q( R i. J+ [5 e _PPVPlaybook.com
% H3 J7 A0 U9 S' D7 \( U: ~! XTracy Shaffer* J2 o% Z. ?) L
David Ford
" Z+ B2 t: {$ |0 p! X7 s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
( P& h$ m+ f( y, d/ ?& vGetting Your Mind Right to Start Affiliate Marketing
) }4 N2 g" J( aThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an4 K% H4 \/ ~# i
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
5 p p5 |! X( U9 z, N; nyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing9 t) S: }8 o+ ?' V A+ g
with any success, these claims are laughable and far from the truth.: w' `3 V- X8 F% U: R( X
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash3 J, U7 P3 h/ _1 V% c! h7 n
flow management. The main benefits are the low barrier to entry compared to other businesses, and. x1 Y+ @6 i4 ]3 H
the ability for a marketer to be a one person shop and make an incredible amount of money with low
2 V- `0 L4 k9 loverhead.
# a2 x' S5 F# p6 VThe winners in this business are the ones with persistence when nothing works, who know there's U' G9 \& x/ y- e1 K
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
7 j4 Y# ^: T3 Q; L/ Q% @+ gThe cold hard reality is this: virtually everything in the space is changeable, what worked today can7 @$ l4 a4 X$ g+ `4 B% ?: Y+ W
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
; l) d* o8 a" ?# z ~, X) }Most of these things happen suddenly and without warning, and they all contribute to the amazing
0 P6 ^' h" [" ?' `; X( W, x0 ^) Tlearning experience available to anyone with a few hundred bucks and the ability to open an
% p# B' h! t) p. f7 o, Tadvertising account.
6 R3 R o, c! u8 b, `) O+ hYour competitors are willing to work at this around the clock. This isn't a push button, instant business; ?3 r- K( f; O( ?
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
5 K+ ?' R/ |3 O1 smarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
# e* x3 t& e2 ~7 q1 T. ptrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.( A; K8 P; `( w
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you: h/ N/ S7 j2 ~: ~% R# I5 r
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
6 e7 O- e& h8 D) D8 {) F3 mstarted building.. t/ N/ }" o; R
Things you need to get started:6 _7 l# ?$ e$ U. ~
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
. w+ C1 C' j" y' \8 ?' M2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)% o' f: N0 ?/ G" @3 U% c
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic). G/ v& |# S6 ^( h, o1 L
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
/ x7 |1 T, A/ R9 u& p, zThis guide describes from start to finish, how to get started in affiliate marketing by running traffic0 w% y- s* i0 r+ K
with PPV.
4 v" Y+ y4 t0 u; w ]# ?! x! UBasic Getting Started Definitions) Y+ d# u! P0 |
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more7 J: M2 R* t, Q$ S, Z" ]
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main/ h' u; N- L* z" S R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2& s. [( l. x' l1 v8 _+ o. }- k
types off affiliate networks are cost per sale (CPS) and cost per action (CPA). i* N; q4 e- Y3 C
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate# u+ \% b4 j, r- ~; `) \1 |
receives a commission on that product. An example would be the Amazon.com Associates program,% Q' M; | _8 z
Comission Junction or Clickbank.
7 a" Z4 f |9 N! \Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes/ J' c5 @$ Y3 p9 A6 E0 j# h5 \ f
an action like filling out a form, submitting their email address, signing up for a service or sometimes' X! G% _- V" ~/ E7 {
buying a product. An example would be Ads4Dough or Neverblue./ U2 P5 N( q# S; ]# W3 {' s
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's# J1 h% K* b$ V, X
account, getting the affiliate approved for offers, bumping payouts and just about everything else( P1 R; m8 m7 {# r' `: X/ t
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
: |& ~. b& m& o( r" m' ]right from the start can really help you.
' C% e- _1 [/ ^' I# APPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served9 j+ `; M/ Y" K- Z+ R- C/ \1 |+ L
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per" J& R& r, k5 ~$ j9 C% y; X
view, starting anywhere from .01 or .015.% w( Q6 \1 \1 o& Z6 k( G
In order to use this type of internet traffic, the affiliate can sign up with a number of different- J. {: t: O1 a# c+ x# ~
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
4 Q; U6 W" U; {3 n0 o$ b0 s5 EMediaTraffic, and AdOn Network.% M% C# `( v2 {) k8 l M" g+ U
Don't popups get blocked by pop blocker software?
% b% u S2 ?0 PNo. Popups are served in a new browser window as if the visitor had opened the new window
) N9 v) k& `$ q/ Athemselves.
8 V. C; l$ G' N0 \# cHow many popups get served to the visitor?1 O# G/ F- f- w, L5 g4 W& ?
The number of popups served varies depending on the PPV network. Some pop more frequently0 l( Z1 t9 Y, o6 j( h
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by" ~' M' h; y: y
serving this kind of advertising, so they have to toe the line between keeping their software: ^& {" k: G7 G
downloaded and still making a profit.
C$ u3 u1 O6 c2 b4 L# mIsn't this type of software bad? Why would anyone keep it on their computer?
) z. S& O8 v- YNo, this type of software doesn't harm the user's computer.' h4 g% u7 S( ?( s( @5 F! d6 O1 o
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,; \8 a+ F/ s }9 F& v
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
3 e' h1 s9 R0 c$ othat they can continue to have access to the incentive.8 \ \# S. G6 O3 V1 f- w/ R' J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
9 [( x0 l" n# G' e8 Q" c; a/ @How to Get Accepted into a CPA Network& y$ i. F- F+ L9 R; i
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
0 o, q3 b8 O4 V0 jto start looking for networks is Offervault which lists offers and lets you compare payouts across
$ [ `: x4 M R1 Ydifferent networks.
. h- p0 z2 z! l/ c1 H/ Q: E( wOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
9 R/ T$ D% d5 o: s. R" Rapplication and be as specific as possible about your promotion methods. Usually some time after
3 U, ~% ?0 G! G+ E2 Dreceiving your application, the company will call to interview you. The phone interview is a critical2 f6 w& g8 Q* z. b& C
part of the application process, and most networks will deny your application outright if they can't get
- _) v& f. J) S) Uyou on the phone.; s0 y/ g) h4 x/ m$ g2 h5 ^
Often, the person who does your phone interview will actually become your affiliate manager after
! ?. L/ f; _, F/ ]! L! `you get accepted, so it's a good time to put your best food forward.4 _0 c; J" i% T; ~6 L
You might not relish at the idea of someone grilling you about your internet marketing methods over
, U! o: ~2 b& c9 T0 s q# [the phone, but trust me, this part is critical. Have answers in mind for the questions:8 ^! D' ?: X' e$ }: r3 ~( H1 `
What methods do you use to market offers?' j& o' B* i) T) s
Do you already have a website you will be using?: _; [1 L: O& U/ O
How much is your advertising budget?* Z! w8 O; |* ?! ~6 P
What other networks are you a member of?! }2 |, n1 _" b6 a; x
Who are your affiliate managers at these networks?2 H& w3 F7 m/ T6 b* ^3 y
Do you use social media (Facebook, twitter, etc.) to market offers?, b/ C" m4 n) n2 k% _! a
How much traffic can you drive?
' ]6 r2 Z0 d/ |( X7 i. N; FDo you have a personal recommendation from anyone who is already a member?
1 B/ J9 o$ b) ~( P7 GOnce you provide satisfactory answers to these questions, the network will approve or deny your
: ]8 g5 D Y. p$ w; `: rapplication. If you get denied, just keep applying or call someone on the phone and try again. Be0 f f4 ~) ^% K7 J# u
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
: k' ?$ N9 H" q8 Z0 R; Mfor the network can be helpful.
( }0 t7 j6 m4 D3 hTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
7 j5 L0 ~* v3 U( I$ [Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
# M/ n" j$ ^* V) J9 U7 @% Y. W% sowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know4 _) R" F, f3 M) C) B& T+ ^$ C% Z
people can open a lot of doors as far as networks are concerned.- c- `) I! y& w6 {
After You Join a CPA Network" d4 v3 _1 V; w4 a* b! Y8 \! S
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
9 C* l- F4 ?5 xand make an attempt to get to know them a little bit.
! r2 ` U8 g8 v1 N lFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their% Y; ~( D( R7 a: P- m
weight in gold. Start feeling them out from the start and try to get to know them. Once you get% k; e( O/ x5 j! A- {" R7 }
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 45 P0 Z) t: Z6 @, z# k
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout3 o |* d* ?, S4 S8 E
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
u6 c! V5 y& {email.
3 D4 W4 c. c2 I0 N; U3 I) eFor more helpful info about dealing with affiliate managers, check out:
5 H8 ~1 K- w' H2 c, }9 lhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
! S' G& O y/ ?http://www.mrgreen.am/affiliate- ... iate-managers-want/
" o# }+ @1 p: m& J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
& b* B7 H+ D$ A0 T% h/ iSet Up Web Hosting( N/ s: _6 Y1 x# Z1 ]
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
3 N% f# Q. O& z6 \0 l" Habout internet hosting. In general, you get what you pay for with hosting. When you use a shared8 v( z" m- k+ e, h1 K8 p& x4 q9 I2 s
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with. m+ K- a: C; }" m
whoever else is on the same server as you.& \$ k; U+ b/ D# S8 N1 M2 t) r
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
8 X; L' {* J0 `5 u: Tenough that the visitor can't close the window before your pop up is even shown. You have about 3- |+ U- @" s" h: Z4 Z# P
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
+ d7 z* m0 W' D' vTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
7 s4 H' Z; L$ s. Y5 }house full of roommates (hosting customers).& [* i( D) ?0 l% q; n
In shared hosting, this is like having roommates where everyone has no specific designated area inside% q7 X q- b/ h5 K: y% t# @ G& f
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
* V F) J$ ^! T, C/ M3 U; Ofit.% ?2 ]2 P6 |% V, Q
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
8 i& c2 M, h% M0 Tthe rest of the roommates, by virtue of simply needing more space and resources to accommodate7 X0 S4 _! }: F$ T) y/ Y$ h9 J C
their food. Everyone else's food in the house has less space to take advantage of.
* `" b- c0 B- Z+ @% a6 n1 b) SIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
! b$ a+ K; J/ oany type of hosting this is a bad thing, and especially while running PPV traffic.5 m+ v7 ~' I0 {3 g" r9 t
In the case of a virtual private server (VPS), everyone in the house has their own designated space
' w& x) ^3 }: c6 ~inside the fridge to put their food, and other roommates can't come into that space. The server is
1 b; h4 N$ j. npartitioned, so that each customer can only use a specific amount of resources at any given time.
, Y" r- m1 t9 D5 M( I- W, AA dedicated server would be like having the whole fridge to yourself. All of the server's resources. Q' Z5 ], V+ k8 I# ~ O
belong to you and no one else can use up those resources. This makes it possible to serve much more* v" R4 i# F/ R$ M
traffic, faster.
5 ]/ `0 `+ D4 U, cAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
4 O" W0 d; D( m# I5 C DAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
+ B' i* a% I, n( \- d7 }" jhere:
# U1 { l$ _) f1 N% \$ rhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
8 z/ @2 i; M3 _+ z- B7 HVPS&highlight=hosting
! e: x" } E. u; S& L' LDedicated-Hosting-vs Shared-Hosting4 G6 p. `0 D# \ @" k
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
) L( }1 c7 p K* Q* `5 vHosting...Your-thoughts
! s9 o6 S# @6 H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
5 i9 z$ W$ ^! s2 D4 nHosting Providers for PPV5 j5 J+ d; E q! \
Beyond Hosting! S) n. j; D6 G9 P! q& b _
http://beyondhosting.net/5 m: d! J/ \8 R+ A3 \" ^/ p
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment6 l- h; X8 A. L3 X0 L
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
, H9 g2 s8 S- N( s/ D. v/ L5 u% Mdirect linking with PPV. Also, these guys provide great support.- L$ C! O- R- @: I. c& @
Prosper202 Optimized Hosting& r) L! l6 U7 W+ T
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
+ u7 Y( D1 \! y- u8 p+ n* fCPVLab Optimized Hosting0 @3 @2 u& W( b- q) l. v. ?1 _
http://beyondhosting.net/CPVLab-Hosting/- s6 G- f8 W; K3 \7 o0 O
Domain Names for PPV3 b$ C( H6 {+ p0 C/ G
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
$ `: M/ _9 w6 a( `7 r8 q2 j; g) n1 lwhere you're going to host your tracking software and your landing pages if you decide to make them.# \8 ^2 ]" K5 k
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
`$ V) j+ I) L8 Y. P6 fbland one is fine to start with, to host both your landing pages and tracking software. The .com,
$ Q, C3 ]+ [' Y$ F. M5 t.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
+ k- L1 q/ S- E( u3 r+ t. @term or build a whole website.
# C& C5 N! D3 `* H/ c% }After you buy hosting, a domain and get those all attached to each other, the next step is to install; P* h# d& o) k5 ^1 S
tracking software on your domain. This is really important, because it is necessary to track your# J1 W1 Y; Y6 u6 Q: Y' P7 h
conversions down to keyword level so that you can optimize your campaigns. Without proper; B. Y+ D5 w. W8 [. y1 T8 u
tracking, it is impossible to know what is working and what isn't.
* U# D; @2 N, t5 c5 ^0 bTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
2 G/ q( z6 W+ W& Q: Bis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.3 y& w1 e# V4 u7 T; |5 {, F
Prosper202
2 z/ Q9 M: N6 V. M0 fhttp://prosper.tracking202.com/apps/
$ m* c: ^" b% U2 J! \CPV Lab
' ]/ W) ^/ x2 h ihttp://cpvlab.com/7 [9 X4 o& [$ j$ T* Q! L
CPVLab Help Videos% Z( K9 M. p9 s0 v) m2 O
http://ppvlab.com/oweiw/oiurw/vdm.htm
3 g' ~8 v' h0 D, e& F1 }; h* xAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
6 N) s) S" Z) r" O1 e5 ~industry standard.
( H( x+ t! N5 v3 p0 [# M" V1 D+ H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
. N: I+ `8 s' H. U. fCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
# a% K, Q4 f4 W% @good support if you have problems with your installation.& l! w2 A" z$ z4 ~2 U
Tracking 2028 W! S9 P* o: m
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your4 `! O6 p. p; ?& \: l" s* X
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
2 p/ }2 l, n; g9 Uarea.6 E; y0 s4 B- b
If you choose this option, keep in mind that your tracking software, one of the most important parts of
5 P4 F, p S& y& @0 Eyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
+ I/ Y% G. i! d# G9 L1 pinterface, and their hosting.' j7 H9 x& g+ \0 n* v, ?
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
& f0 S/ ?6 s3 x# i' j: c" n, h F: `1 sand targets which you are bidding on. Leaving this up to chance in order to save money could2 T8 H+ H" I6 G/ q* ?# A
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
# i2 ?+ P9 F Pwere using.; [ p3 q# m8 i; R9 M" m
Choose An Offer' }. C( n/ a4 f4 x
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.+ j# `. i3 `3 l0 a; v( G R
Lesson on Offer Selection
4 Y( \' C+ x |http://www.ppvplaybook.com/forum ... on-Selecting-Offers6 Q n$ Y8 T( A3 S9 z
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
. D# @, u4 l+ e$ ITo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
" u5 l) a$ n% e4 J9 ALeadImpact as the traffic source.$ _) J: J8 e% J9 P1 v
Now the best way to learn how to put all of this together is to just get started. For some variation in
2 y" m% w# N/ N6 E) Ithe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked H" {/ L( R1 x+ [
campaign.
& T# V8 y0 C& l7 D7 ?9 ^0 t* `; E& EWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
8 u+ o; F3 Q- c" i# b0 Ppage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
9 Y' l# j; k2 q4 k$ n+ r+ i+ Jthat all traffic is accepted.4 e( `2 Y- I8 c+ V6 L( h* H
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
1 v# \9 q, A& A! {8 H( kThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can* h$ P9 t& a, k: h$ v& s$ R
get creatives like banners or images specifically for the offer.& ~0 M- C" y7 j+ a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 89 [; S! G! A6 h6 D9 w* o1 e/ i
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
* V) R$ {7 b: ?& J! r$ i: ~- V$ {track my keywords. Without doing this, it isn't possible to see what's converting.; c3 [; [ R$ P5 e6 w% A1 h; O* @2 t- Z
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
* u. V5 n% E8 A8 |7 r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9- @# ?; Z. R- J* k" ~* o$ q
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the& v: T; B/ e7 @, c) k/ G
bottom of the page:% a" V& F7 k% v2 ]" y( c1 L* G
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
' m% W x+ ]" [0 n; Z2 |5 KClick on the offer → pixels → Add a new pixel and this comes up:
, G% ?) g5 C7 J& z5 O- [Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL# o% Z6 v. }5 K0 ^+ Q% @
from your software into the box that says 'Enter URL of image to load'.- W' A1 B, M6 L$ a$ j
Once you do this, it should look like this:
# f' @: c& N" G* Y! |7 _5 _; H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 108 f/ `$ a/ d) y8 ~$ M1 P( M" @7 u
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:: J7 J" W5 ^. u: ~# f1 m V
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either" x8 w( d! i. L* {' w
Prosper or CPVLab.0 ~) {. T9 n! |, B9 S: N
0 @" o* C$ B: V3 ~ v$ |0 {! N4 S: S |
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