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PPV GUIDE [PPV新手入门][28页]
* N- u! t% Y7 M0 M9 z; Y3 V0 I详细的请下载电子书！" n& p9 D* v j7 j' v
, K; X+ N" t: n% ]5 Z
6 p5 J- L* L. J, M% @8 H
Newbie Guide
$ R/ i. L' ?4 P" Z+ T1 BPPVPlaybook.com
. Y# \! B4 K4 N, U; N! T! QTracy Shaffer
( B( b: {8 r8 ~ l cDavid Ford+ o6 _0 N- ?5 H- b6 S5 I& c1 L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
* |3 R8 l; [& B& WGetting Your Mind Right to Start Affiliate Marketing
# H7 ?, _" a$ j* M7 yThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an. S# ?2 \: z$ _- G
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where m- ]- d: z, l4 [' b
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
; g) J! I2 `! B2 w) E( z0 pwith any success, these claims are laughable and far from the truth./ U# L1 R- k4 c8 w& Q: |4 s
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash' J1 j9 K+ J( \9 N- R8 E: |
flow management. The main benefits are the low barrier to entry compared to other businesses, and, [/ K" ^8 n# E! w1 z" o
the ability for a marketer to be a one person shop and make an incredible amount of money with low4 A) a% Q# k- i6 h a6 U
overhead.* R1 ]. h8 c# F. ^3 U
The winners in this business are the ones with persistence when nothing works, who know there's
1 |+ B3 j: O6 R: [1 S9 W5 iplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
3 g, q/ H- q& Y4 V% ZThe cold hard reality is this: virtually everything in the space is changeable, what worked today can- K& E# e0 F+ a; x h8 `
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
+ A: w+ j( D. G6 D! KMost of these things happen suddenly and without warning, and they all contribute to the amazing
, B9 `; q: ?/ b) b' |) a4 {learning experience available to anyone with a few hundred bucks and the ability to open an/ Q- l6 ^! C( s
advertising account.# x' h% b, E8 H& c
Your competitors are willing to work at this around the clock. This isn't a push button, instant business7 I C5 v# x7 u* A
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
& S6 P) w( ~( ?3 Umarketing has spent countless hours learning, trying new things, launching, tweaking, improving,% Q8 p- V( @- R3 Q I
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.; u0 q9 z; b, @/ @% s) C' O
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you: G# u1 C7 ]5 M4 B2 Z: q7 l
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
/ M: W9 g4 C7 ]2 i% X& O% cstarted building.
2 D7 m5 a/ K; i: G# a5 H4 R; UThings you need to get started:6 ?9 u) W6 C/ l5 w
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)8 Z) h$ B3 [$ P8 f
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue). B4 s3 q, J9 L: D- c: w4 W0 R
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
% ~9 e5 l* q# I9 H/ `/ r4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)% [2 i, y6 ` V2 }
This guide describes from start to finish, how to get started in affiliate marketing by running traffic% X, i" M* G) S
with PPV.0 O' f4 t, R4 n
Basic Getting Started Definitions
1 M( b7 }2 ~9 p4 B1 {( \# UAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more+ [1 v2 Y, L6 I
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
4 F6 c4 {, n4 S# c G2 t f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
c' U8 C4 E+ K' htypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).# A" |1 F9 a, \( C$ [8 I
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
0 u: _0 l! ?) C- _receives a commission on that product. An example would be the Amazon.com Associates program,
" n. r H+ R; H4 n* D4 aComission Junction or Clickbank.& _( [, n$ e6 i, }
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
' W6 `: K8 A# k2 _3 N. c# Gan action like filling out a form, submitting their email address, signing up for a service or sometimes# F* T5 ~1 I3 R, f, m6 X
buying a product. An example would be Ads4Dough or Neverblue.
' \2 n2 b" c2 p3 O) W) w3 Z9 tAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
# b/ m5 F Y9 {$ c& k# E5 F7 Iaccount, getting the affiliate approved for offers, bumping payouts and just about everything else
, [" V' |" Q% o2 _. V3 n4 Y' Wrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
: \" V3 v- j; z0 lright from the start can really help you.& L7 v: _7 Q& \) i1 v" C) o1 D
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
7 v- O8 e0 d( d, ein pop-up form through downloadable software on the visitor's computer. The advertiser pays per9 Z5 z. m6 q) M4 E% u A
view, starting anywhere from .01 or .015.. P& P' O* P2 L+ s2 A
In order to use this type of internet traffic, the affiliate can sign up with a number of different6 l E6 O0 ?# P) r
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
( z( b/ P; F# h8 V$ ?. T' w2 k: ]MediaTraffic, and AdOn Network.
* i! g& l9 Z7 O9 K- p( L4 {Don't popups get blocked by pop blocker software?% M5 @" ]$ K6 R/ I! G6 X$ ~
No. Popups are served in a new browser window as if the visitor had opened the new window& T9 ~& I- I/ I- G$ q- H9 E! }
themselves.7 F" w% O, J; F+ z2 f! Z
How many popups get served to the visitor?2 D" ?, `* N" _
The number of popups served varies depending on the PPV network. Some pop more frequently7 i3 D& A6 T8 N) I
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by% z x, d) R! F1 Z6 o9 _) g, X
serving this kind of advertising, so they have to toe the line between keeping their software: z0 _& X3 T5 A5 p+ c* @" E
downloaded and still making a profit.
( k- n- r- D. `% w5 F$ tIsn't this type of software bad? Why would anyone keep it on their computer?
k) y$ H# v, [1 U& \# i( D TNo, this type of software doesn't harm the user's computer.0 u: K% J4 Q! Z1 ^2 u% n( Y
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
+ ^, I& W0 U; d9 l( `+ w/ ktoolbars or videos to place the software on their computer. The visitor keeps the software in place so
( w9 D& B/ z6 q" N9 W# Lthat they can continue to have access to the incentive.# R' P4 R( ^; R5 ]# y7 u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
4 q0 S4 b, l0 r, y& ?How to Get Accepted into a CPA Network
7 M5 N8 i6 s3 j X# a1 q* _& sIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
# [' F* ~8 i9 }to start looking for networks is Offervault which lists offers and lets you compare payouts across* `; P& G9 l. l$ |) s% W
different networks.
+ V n0 j: E j+ fOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)5 o) h8 q, y4 w4 ?" \0 D
application and be as specific as possible about your promotion methods. Usually some time after" Q9 }, d1 P0 B$ k, ~
receiving your application, the company will call to interview you. The phone interview is a critical
9 B& a9 A& f7 Q9 _part of the application process, and most networks will deny your application outright if they can't get& A5 u. V3 S% f; \1 d/ b4 @+ {3 [
you on the phone.
7 [/ I5 ^+ j2 h, s& p1 X: NOften, the person who does your phone interview will actually become your affiliate manager after
/ g) ^5 \) {% @2 s9 t, _$ xyou get accepted, so it's a good time to put your best food forward. I w6 K; M. n+ h9 p
You might not relish at the idea of someone grilling you about your internet marketing methods over
& T+ A" C; k# v8 q; p( wthe phone, but trust me, this part is critical. Have answers in mind for the questions:
: K/ d! ]0 y8 C) G& [% S( L( n- hWhat methods do you use to market offers?
# d* P; [, f1 vDo you already have a website you will be using?( Q0 T0 _+ N8 z! I( V
How much is your advertising budget?
. Z+ V+ I Y$ b' ^What other networks are you a member of?: j% N0 d: [# o( J& `0 w" L; o" H
Who are your affiliate managers at these networks?$ J' m4 Y. l3 e$ n( S1 f
Do you use social media (Facebook, twitter, etc.) to market offers?
! |6 q' T% ]. b7 ? k) C+ eHow much traffic can you drive? e$ ?: h7 I3 G( m5 g7 q8 W
Do you have a personal recommendation from anyone who is already a member?& h, H' h0 y- L# z, P, k0 H
Once you provide satisfactory answers to these questions, the network will approve or deny your4 e3 p" P( S `: {
application. If you get denied, just keep applying or call someone on the phone and try again. Be: b; S% J8 \% `' n" k" `/ ]( f' w
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
9 e5 p ?- c- Ufor the network can be helpful.
* Z" m1 c) S* A, g6 @To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate. l4 j) d9 Q# A' Q- Y
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network+ q5 ~; Z. x8 M1 M4 j. S; c0 p
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
+ [2 h% @4 T. i- M- Vpeople can open a lot of doors as far as networks are concerned.& ~% x0 F$ y$ g9 z$ }
After You Join a CPA Network
( @6 z& }, I7 {: g8 c G. x7 @4 ]Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager3 J: K; n; M; r- Z. W, ^- S
and make an attempt to get to know them a little bit.
g/ P2 I9 C' G7 ^Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
/ d X) u2 | S4 {. q% h* aweight in gold. Start feeling them out from the start and try to get to know them. Once you get$ c& U' S. p- [7 P! h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
I3 s3 W0 m4 ~$ ~1 U9 Wlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
8 ^4 ^& R; u0 Y) g& s, e" \% }$ h' xbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
3 E! G" e) O% temail.
8 i9 p$ U1 N$ G; SFor more helpful info about dealing with affiliate managers, check out:% ~2 g( S0 j0 I; ]+ W
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
M* Y, h, u+ lhttp://www.mrgreen.am/affiliate- ... iate-managers-want/1 c% M! _) }0 L$ {9 Y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 59 C7 `. V/ [8 E; d% r
Set Up Web Hosting
7 ], H" R6 ]+ v, ~" HGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said& [8 l7 B) S, Y4 r
about internet hosting. In general, you get what you pay for with hosting. When you use a shared% w9 f% i4 A$ |
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with5 {! O# D0 D- j5 p+ i
whoever else is on the same server as you.
* d0 k2 M5 L9 ASpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
! ?: P4 B. _, @" z- p$ tenough that the visitor can't close the window before your pop up is even shown. You have about 30 p" N8 T, m7 g/ T# G7 _ Y" o
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
8 o! Z3 a2 m0 ~! w. ~ s1 tTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a' v, t. p+ K+ k0 N8 A
house full of roommates (hosting customers).* t; ^9 h+ ~ E! {2 @7 x
In shared hosting, this is like having roommates where everyone has no specific designated area inside" r9 q# B9 j) d h
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
* O: L Z6 V" R: G1 O2 ]. Wfit.! _5 y9 L H* T
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than" I9 M4 W2 q( K8 t% M
the rest of the roommates, by virtue of simply needing more space and resources to accommodate7 R, N3 R" Q5 D1 [8 e/ I3 S' B6 _
their food. Everyone else's food in the house has less space to take advantage of.4 G! h/ N/ h$ K. w6 Z# h- m6 [- m& l8 y
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
) r d$ t. A. k2 S6 A* p5 c6 M" Iany type of hosting this is a bad thing, and especially while running PPV traffic.% q/ C) ~ e- t3 {) |
In the case of a virtual private server (VPS), everyone in the house has their own designated space
" U# t, V8 I, b3 Uinside the fridge to put their food, and other roommates can't come into that space. The server is
! J7 a t0 E0 w A3 z4 y: mpartitioned, so that each customer can only use a specific amount of resources at any given time.
4 K- [( }4 l1 l' o# V8 MA dedicated server would be like having the whole fridge to yourself. All of the server's resources% h/ k5 o4 C: g3 J% j3 s( y
belong to you and no one else can use up those resources. This makes it possible to serve much more
3 ]; p4 [9 q. B0 B! y7 vtraffic, faster.6 _+ f! e( x- n% H
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.% n( d5 l% g7 g0 I. \/ G
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is4 Y- w% \7 K c# D- J
here:
% j; |, m; Z: {; q* mhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
+ l/ _) P) a1 j- q( f9 \. FVPS&highlight=hosting, P# r0 n1 Y: f+ y! @
Dedicated-Hosting-vs Shared-Hosting
2 _3 J( C' v7 V! |http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-( I4 \5 p- g! I( N4 G9 {4 s
Hosting...Your-thoughts( ~ f5 \. D8 r2 z5 W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 69 p; n0 u: R0 y Q0 D1 p! a4 [; m; K
Hosting Providers for PPV
0 u% {/ G g. v9 q( iBeyond Hosting
; X1 ~3 M: p) U; `http://beyondhosting.net/
- B, r* r# {5 r. ?With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
3 K! O7 | P5 q1 `receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
, W% S' v) u+ @& J- j8 ^direct linking with PPV. Also, these guys provide great support." C8 r" c0 T4 j3 K: G
Prosper202 Optimized Hosting% N+ |6 y$ F+ Y9 L) B6 T8 ?$ o& s. _
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/6 M2 d/ R* T* |' m
CPVLab Optimized Hosting" Q. \3 w' r' t" O8 p j- q. ^3 T
http://beyondhosting.net/CPVLab-Hosting/& I6 j( z; N0 O# n7 b
Domain Names for PPV; R% ^& G8 }2 B
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is' Z4 `( P, l! Z# y* o. K5 w
where you're going to host your tracking software and your landing pages if you decide to make them.7 ?/ H# X" f! D6 {$ R! k
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
0 I7 g3 o* q/ f4 Xbland one is fine to start with, to host both your landing pages and tracking software. The .com,
" i/ m6 z" H# g6 g5 d: v.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
' u1 J, w2 |+ E% B6 Qterm or build a whole website.5 U9 Z2 A4 y# d3 {: q
After you buy hosting, a domain and get those all attached to each other, the next step is to install+ ?* }/ c: f6 L: Z8 c
tracking software on your domain. This is really important, because it is necessary to track your; g" Q6 T- H. u, s4 ?/ Z1 q
conversions down to keyword level so that you can optimize your campaigns. Without proper: j0 _* ~) c3 W8 \: |$ M3 F3 f; l$ S
tracking, it is impossible to know what is working and what isn't.4 ^. F* H3 d7 ]; _1 d* t
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software+ [5 V9 Q* M; j- L6 [' @" t8 l
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.4 Z+ E1 b% `3 Z+ H* y c- h1 T
Prosper2027 }, v+ ~0 L" x7 W8 n+ x' O" `! o
http://prosper.tracking202.com/apps/0 J! r h; ^% m- r3 u
CPV Lab e0 C; I5 G0 D5 X9 j7 C ~3 N
http://cpvlab.com/
& z1 ~$ ~6 [4 sCPVLab Help Videos5 L' n9 v E' d4 j7 N( n5 {
http://ppvlab.com/oweiw/oiurw/vdm.htm9 y/ ?% P% V( U# _# B7 N
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
! ?8 {7 A6 o, }# A4 sindustry standard.
' _$ W( m$ _1 ~( ~/ |1 k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
% _& U4 V& t6 s- U7 [- s7 RCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from& O: r! i( r6 i% }! A9 ~
good support if you have problems with your installation.
- ~+ j' w- d* V( T) O( P$ vTracking 202
3 w# T8 j( u. k+ `2 WTracking 202 is the hosted version of Prosper202. You can create a free account and then build your( b! H6 u3 y2 V# ~( H P! U
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
) ]8 F9 V9 |* ^7 f# harea.; v) V1 D8 u. l2 |3 f/ t
If you choose this option, keep in mind that your tracking software, one of the most important parts of
% ^# J3 C/ ?; w# P% \4 myour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
8 [+ m5 g3 N+ V" k9 `interface, and their hosting.
/ g! r8 j+ o, Z9 r2 iAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords0 J8 F3 N9 I g, I/ ?* T) q3 K
and targets which you are bidding on. Leaving this up to chance in order to save money could$ w4 p" N/ `4 u$ _: J
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
$ A; ]9 v c, I" D. bwere using.* @; j3 W) c8 e8 { Z* ?8 P
Choose An Offer
) f+ A" j, P' z$ BNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
' a+ i# _) W( H5 dLesson on Offer Selection1 ~) T( e9 y$ \- m
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
( L! L5 U" g" Q g- k. v4 B5 MIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
8 L/ @ R9 ^( P* [) \+ BTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using2 z' i. D+ j9 m! }0 x1 K
LeadImpact as the traffic source.5 M2 t5 W- l% w% b8 J
Now the best way to learn how to put all of this together is to just get started. For some variation in
q* s" X" v/ D) M8 vthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
8 i: Z# @" P9 r. B, vcampaign.
, [; O* ?4 g; U# Q( j/ pWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
1 m2 {( o/ Q$ X6 P. {9 a* c0 g: F) Vpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
4 f. f, w, T9 B' H2 g9 s9 p0 p1 r0 hthat all traffic is accepted.
5 E x B% _$ c' r. lFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
, G, S" ]8 }4 }9 I, V8 l K; zThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can8 {+ I, p7 F4 P/ h0 N
get creatives like banners or images specifically for the offer.- U2 ]6 r" J. f& f; G0 n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 88 \3 p0 V' @' c" U3 A/ E- T6 f
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can6 V. ]* t) ~/ g& [6 {+ q
track my keywords. Without doing this, it isn't possible to see what's converting.
( t+ D+ U* ?( J6 ]( V6 v; s. G" LIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
; \; F- Q0 q$ c% y# I) w5 R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
1 V# A2 v6 C4 [3 uIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the; V6 s: K# W! S K
bottom of the page:
( H& G0 M0 e( O% r1 }! sNext, I have to cut and paste this pixel into my offer at Ads4Dough.* d1 m8 I2 q# `/ J! E0 Q
Click on the offer → pixels → Add a new pixel and this comes up:
7 Y$ G2 n2 ]: _: pMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL. p: C1 Q8 n9 p$ ?* G9 e1 o
from your software into the box that says 'Enter URL of image to load'.6 D! f# N" d+ r# X
Once you do this, it should look like this:, \0 [" d/ U' d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10; K! ~3 Z$ E- V" E$ u9 C8 M+ j
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
0 P5 G) z/ F& l' t$ {Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
4 L* {9 v) i/ b4 Z/ ^3 p+ l nProsper or CPVLab.
" M5 g3 S3 X- V* W4 H& v: k3 u! e) H1 m
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