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PPV GUIDE [PPV新手入门][28页]
8 K6 D' n& q7 O0 ]详细的请下载电子书！
" y, X/ s/ A6 V7 {2 ?1 N, {- n+ ^. s7 K2 V) K. T/ ~
2 v& t' e0 H" t% e! j: v7 UNewbie Guide
) m6 h! c7 y! ?3 b/ PPPVPlaybook.com
0 A7 x* C# v0 ~# D ZTracy Shaffer) S# Y1 Q: M2 P4 [/ B
David Ford! ^! o3 z) T, u! N" S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
$ D# E! f: G- \Getting Your Mind Right to Start Affiliate Marketing5 R8 J, }. r r0 l! l5 b
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
! w1 g4 f: Q5 g+ {ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
( K' m# r; B( d( {you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
) x# H6 s5 D& H6 l) mwith any success, these claims are laughable and far from the truth.5 z: i# V5 n# X% V0 s
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash: l& b6 O: d7 E& d( h! [
flow management. The main benefits are the low barrier to entry compared to other businesses, and T+ K; S% [3 ^9 R4 ]$ X; @( O$ ?
the ability for a marketer to be a one person shop and make an incredible amount of money with low5 y5 @2 O5 ~9 {
overhead.- i6 z* C: F7 j' j; h
The winners in this business are the ones with persistence when nothing works, who know there's
. Y7 P$ S% \, h! Y- H' J2 Nplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
/ p$ d5 _1 v" \- [The cold hard reality is this: virtually everything in the space is changeable, what worked today can
$ J/ R3 m/ h) } I, Lstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.1 d( F) p% S( x* I M
Most of these things happen suddenly and without warning, and they all contribute to the amazing
8 } y7 G$ s: ?* O+ l1 m$ e' llearning experience available to anyone with a few hundred bucks and the ability to open an: s) s1 z P4 k8 y8 `0 P$ C) {
advertising account.
0 @3 q1 @& l b6 b6 n3 S) }8 \* WYour competitors are willing to work at this around the clock. This isn't a push button, instant business
+ Q j6 Y. _0 ~+ T8 l1 Rwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet1 z3 M) H5 I e" q
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,) i8 r/ R! |4 u& }
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.4 C7 h$ _$ ?) f( i- D9 f
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you$ {3 @( p) [" @8 Z* H' |( z8 O
started building PPV campaigns right away from start to finish. With that said, time to jump in and get; M9 \* r% L, h1 }- E" d6 _
started building.
7 b2 ~" }1 U0 N- r- r( Y! zThings you need to get started:
! F7 Y! k, k; Z2 j+ L1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
" I( O4 i% Y- v' l* F2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
- ? w& |6 r; @8 R* {3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic). v, M* [ \8 N7 P3 h# Z
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)# u9 W1 `7 _+ W6 V- o
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
% W" i' W6 v( o, ^5 D4 `7 `% Lwith PPV.
: i: R Q% x% t: M' vBasic Getting Started Definitions
; Z1 B$ F! O r2 w+ E1 uAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
1 f6 D1 \6 u/ X P) T# Laffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main9 |4 c5 V ?: }8 d- z$ B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 28 W6 t ^: U* C! U
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).2 u& l& G7 \2 L G0 d# ?
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate5 h- A q o8 e1 ]. P4 M$ y" h
receives a commission on that product. An example would be the Amazon.com Associates program,2 B5 ^' G& x& q3 w4 V2 {
Comission Junction or Clickbank.; V+ L9 e3 O4 O9 J
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
+ j) o2 o D# a" l+ J' L1 han action like filling out a form, submitting their email address, signing up for a service or sometimes
. c* K" v! u! N: k: Z1 ^0 Fbuying a product. An example would be Ads4Dough or Neverblue.
! M' @9 ~3 c: ]; n: @5 r4 ZAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
1 M1 h. G& A2 N8 g( L8 maccount, getting the affiliate approved for offers, bumping payouts and just about everything else
; }$ k, j, d$ z, n y# `related to an affiliate's account at the network. Having a good relationship with your affiliate manager
5 F" |+ h% p. @# h. yright from the start can really help you.- s3 V" u: z4 k0 v6 z3 U- C
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served: ~/ v/ }1 ?( G$ j$ X
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
' V) C7 s& b+ c% E. lview, starting anywhere from .01 or .015.; n' h$ V: V1 ]0 P d) a
In order to use this type of internet traffic, the affiliate can sign up with a number of different
/ [1 M! E$ W2 _, w8 q7 Z4 Z5 }companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,1 H) p& t/ b% n/ c
MediaTraffic, and AdOn Network.
* b$ c1 @! v" q3 c: B& zDon't popups get blocked by pop blocker software?9 Y3 i, ~) }. R0 v$ U" z/ a/ B/ B" m
No. Popups are served in a new browser window as if the visitor had opened the new window
) _% f8 y- _3 u# i% s! nthemselves.# `7 v/ V+ \# F
How many popups get served to the visitor?. V- w+ d8 G5 X# u! \% a& k
The number of popups served varies depending on the PPV network. Some pop more frequently
( v6 Y# V$ L' S2 Y8 o! {(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by% e& C' q3 \3 T& t/ b7 ]) E
serving this kind of advertising, so they have to toe the line between keeping their software
; ^! t( ?; m7 N. I( ^8 {" [+ _downloaded and still making a profit.' [1 o" p! Q5 q/ q$ q; {
Isn't this type of software bad? Why would anyone keep it on their computer?
6 o% F+ y& w2 ]! q2 BNo, this type of software doesn't harm the user's computer.
: j( t( S; K+ `Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
6 G+ S. h2 M/ ^, \* k$ Wtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
4 t, a: S1 j* v- jthat they can continue to have access to the incentive.
& c) ~7 l9 P" l# E& ^© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
. b) A& N8 Z7 u+ dHow to Get Accepted into a CPA Network' c7 g3 L- G/ _3 E
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
4 `5 j0 `8 f/ r2 L( _to start looking for networks is Offervault which lists offers and lets you compare payouts across
/ x- Y X/ F3 N' C! N+ D' f: Vdifferent networks.
! e# x) J4 g7 v3 E. a4 c+ z: q2 ROnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)! o' p0 N7 m0 S, M- a" e
application and be as specific as possible about your promotion methods. Usually some time after
$ d: C+ W1 v5 x; E! B! dreceiving your application, the company will call to interview you. The phone interview is a critical, Z' G* t& G p
part of the application process, and most networks will deny your application outright if they can't get( ? X& A+ Z0 c* U
you on the phone.7 |, i7 p1 K- K/ n1 F
Often, the person who does your phone interview will actually become your affiliate manager after
" m! v5 c$ O. z0 t7 eyou get accepted, so it's a good time to put your best food forward.4 l. J6 b! }! Z8 ]. `. `
You might not relish at the idea of someone grilling you about your internet marketing methods over! U7 U' g f; ~' b6 r* i# p
the phone, but trust me, this part is critical. Have answers in mind for the questions:
" j6 c% W! W# wWhat methods do you use to market offers?, J/ g5 | q3 l# i% T
Do you already have a website you will be using?% l+ Z* k8 s! z: t1 ?
How much is your advertising budget?& O# p, `+ a6 a7 K3 ]
What other networks are you a member of?
6 O+ x, b" g: Q7 g& J2 [Who are your affiliate managers at these networks?' Q; [# I/ ^1 | a" F/ y! F
Do you use social media (Facebook, twitter, etc.) to market offers?; Y- a" r7 `; r8 }3 ]1 W3 M: I! |
How much traffic can you drive?
/ m9 c% a! ]! R( t+ nDo you have a personal recommendation from anyone who is already a member?, ~! t" p! {: Y6 h, l: x5 U9 z
Once you provide satisfactory answers to these questions, the network will approve or deny your9 c) p3 B9 I5 e: ]4 S6 d
application. If you get denied, just keep applying or call someone on the phone and try again. Be
4 E* g5 _- q4 J! Vpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
* C/ Y7 e8 u( f9 ?for the network can be helpful.; x0 Y4 {1 G% Z. Z/ E4 ^
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate g4 _& @- R; S) o6 J
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
, z6 _7 L# Y# Z# B2 s! d; i. Mowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
: B5 z5 {; ]4 y) A* fpeople can open a lot of doors as far as networks are concerned.
% J6 i& M$ e; n0 iAfter You Join a CPA Network% q6 U' v2 s) S' o; O
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager \8 a- _+ g: P* t2 _1 L
and make an attempt to get to know them a little bit.
1 s/ N1 F7 y( P G' z% YFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
I! W; I6 s& M5 ]4 a% |5 N% e" Nweight in gold. Start feeling them out from the start and try to get to know them. Once you get
$ h! I+ W( E5 S% w3 l9 p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 48 s2 G: K: z$ z' E
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout, U) X- r) c; |) r9 ^
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
" l/ y" R6 y: K8 C5 vemail.
( @+ K% Z3 B, b( V+ |$ B. sFor more helpful info about dealing with affiliate managers, check out:0 w! f4 Q' x% Q6 F) s5 s+ w
http://ppvplaybook.com/blog/musi ... -affiliate-manager/3 N0 d) ~6 ?# k# R. m1 }
http://www.mrgreen.am/affiliate- ... iate-managers-want/3 J3 N& T8 f8 {2 } X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
3 Q! n9 G o0 v$ I1 W" QSet Up Web Hosting v' k* ?' w8 @( t* p
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
7 P' Y& d) L S. g% ?( L6 @about internet hosting. In general, you get what you pay for with hosting. When you use a shared
6 s: F, H2 d1 G4 i6 q: U2 e1 xhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with9 Y4 M+ G4 @% Y' f X+ X6 z* Z. o
whoever else is on the same server as you.
: X q" D+ n4 G$ wSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast. c0 u1 n0 H0 k# D [& N# m
enough that the visitor can't close the window before your pop up is even shown. You have about 3
; B3 A5 K) T' O2 I$ e4 F+ h) nseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.* l7 N7 R. L- \, E# e% q* @* h1 b k+ x
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
4 ]/ d" p! R5 R, Z" E1 o( P) B8 Whouse full of roommates (hosting customers).
/ ], Y. ?) [8 _/ SIn shared hosting, this is like having roommates where everyone has no specific designated area inside
7 R$ c7 T4 p( ^9 Z. [/ ~1 C# `the fridge where they are supposed to put their food. Everyone just jams their food in however it will
: f2 L% c) F3 e+ T+ zfit.
( b$ S" w0 l( y; G* @6 [# q3 Z+ ~Say your roommate brings home a large turkey. They will then take up more of the refrigerator than/ w# J5 @# f A! r
the rest of the roommates, by virtue of simply needing more space and resources to accommodate8 p a) b7 m5 o! E8 F0 }) P
their food. Everyone else's food in the house has less space to take advantage of. j2 }7 B) ^) I$ g7 `- H. Y" @' h
If you have less server resources to take advantage of, your ability to serve popups will slow down. For: X: ]& `7 ~ w0 W; l9 z# ?0 X1 O
any type of hosting this is a bad thing, and especially while running PPV traffic./ p- V; P: _2 o) X- N4 g( G
In the case of a virtual private server (VPS), everyone in the house has their own designated space
/ b. F6 H' R' f$ g: Hinside the fridge to put their food, and other roommates can't come into that space. The server is4 \; h1 A: U/ |8 q& r# U, [# C) t, L
partitioned, so that each customer can only use a specific amount of resources at any given time.
' M8 X' ^ n4 o3 ~A dedicated server would be like having the whole fridge to yourself. All of the server's resources/ Q$ u9 v; i0 \
belong to you and no one else can use up those resources. This makes it possible to serve much more
1 }' T/ i7 y1 h1 W( U) G( Otraffic, faster.
+ _5 z7 {/ a+ Q0 E0 E5 BAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.8 w' y6 T% G" ]4 h) \8 q5 w5 A
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
" Z+ b1 M" K* fhere:
: q( t2 A/ ^' p$ Y6 Chttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
) x# x+ g" G0 R4 ~ J" GVPS&highlight=hosting
4 j8 F5 ^# {' r( B2 ZDedicated-Hosting-vs Shared-Hosting4 p% C1 f" m% s- v9 v* x6 n
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-1 N; f0 G, H/ L. J7 b# z
Hosting...Your-thoughts
" `$ u/ D. p1 V- `1 E: z' m4 |$ a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
) v4 A' I. ~" G# NHosting Providers for PPV
/ S; L. b( Y2 ?9 a* HBeyond Hosting
) }+ j3 p/ E3 y$ U; Xhttp://beyondhosting.net/
" p+ V4 W$ W4 J# A$ B/ J) h7 WWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
0 o/ _/ ^0 Z7 P8 H) H5 rreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when+ O4 |. R: B$ C% A. s' F/ T
direct linking with PPV. Also, these guys provide great support.
, ~; O8 ?0 X, {: a# ^Prosper202 Optimized Hosting
0 `6 \6 O) R: Q# k) m6 W0 n# yhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/" W( ?1 Z2 Z! [' ^- z% S
CPVLab Optimized Hosting0 m9 b7 Y' s2 t4 D$ j4 X- s
http://beyondhosting.net/CPVLab-Hosting/
0 e# b0 E: _- O2 {* wDomain Names for PPV. d4 M" B2 o$ G
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is/ o# u. D0 J, b0 u: A0 U
where you're going to host your tracking software and your landing pages if you decide to make them.) M5 C( n* H5 p2 S# ]5 y( w
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
* Y! ~- }+ r% |; O3 P9 j5 xbland one is fine to start with, to host both your landing pages and tracking software. The .com,( d/ p& Z& `& a/ P8 C: q: w
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a4 F4 q/ p# S8 A; E1 S! P Q; O' p0 r
term or build a whole website.
* `% W, o a' VAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
5 a( ~8 U" a( _8 A9 btracking software on your domain. This is really important, because it is necessary to track your4 X! i2 N. A" i4 m! [6 D
conversions down to keyword level so that you can optimize your campaigns. Without proper* W4 s8 W3 y2 _: j9 I
tracking, it is impossible to know what is working and what isn't.8 E* D2 ~/ G5 {
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
3 O; Y! U9 _/ P0 B3 b% Xis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.; r" m S6 d- ?' a
Prosper202
7 D$ G( T& P' d, ]http://prosper.tracking202.com/apps/
, H7 E0 t$ ^8 nCPV Lab# O5 {: m1 \. z) | t @
http://cpvlab.com/1 @3 ^" V6 J2 Q! U
CPVLab Help Videos
; B/ a3 @) \% E7 thttp://ppvlab.com/oweiw/oiurw/vdm.htm2 N, i/ R7 W( g. J
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
! u( |/ k+ ^, @' Y7 J( Kindustry standard.
9 Z, z! P+ Y1 Y3 O! q4 s+ r4 b1 h; m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7 |7 z T' W; {: B" G: @% n6 m
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from1 P+ c* @2 H4 l' m1 b) F5 t
good support if you have problems with your installation.
2 f; @% B$ p. C9 [Tracking 202
: f6 O% |" m$ h# U) }6 a+ VTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
7 R" e% u( K3 y! k3 ocampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user9 v4 x; n% `6 X8 M1 ?1 `1 s
area.9 b" ?* q& A% R7 P
If you choose this option, keep in mind that your tracking software, one of the most important parts of
* H! K" ^* A: B: B# x5 ~) a3 N$ S, R, \your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
( p4 |/ k/ O% l- B/ V0 zinterface, and their hosting.
5 E' e) B5 |$ Q2 G- z9 ?+ `" Z2 j3 nAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords& @4 D- W: M! l( `
and targets which you are bidding on. Leaving this up to chance in order to save money could+ t! ^2 P/ \, A E. d$ Z
potentially leave you open to huge risk if someone else caught on to what offer and keywords you! s2 Z- N* X0 d( D
were using.$ S* l; Y: E1 i4 ~$ b2 [; ^0 t9 K
Choose An Offer
6 A# s4 W- s u f# HNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.# ^0 E7 C. c% f8 S
Lesson on Offer Selection3 T, }& Z; U& E" W, }) l6 D, X
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
2 O: |0 k' i. `In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
: A/ n7 Y* C6 T% h) i0 Q: i9 I% G. w CTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using- Y. h. ]3 h! w8 u
LeadImpact as the traffic source.
~5 I3 F8 T7 j4 eNow the best way to learn how to put all of this together is to just get started. For some variation in
8 h3 K( o7 t" L& x- l) nthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
# ]: J2 z# [) l8 k" }7 Gcampaign.
% U* ]( v4 r( o) YWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first" E: s# O7 j; H' E+ M t) Y, ?
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
, H% S: z3 m5 B ^; fthat all traffic is accepted.3 \. m/ y! ~ \2 u8 E
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
1 s1 W5 Q" T3 vThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
$ t( A9 _* `. U4 y H5 fget creatives like banners or images specifically for the offer.
$ j" x" H( e% C& Q7 p6 K, L d3 r7 M9 _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
- G* n/ e; B% `2 mBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
$ _, v) B* E' l" S: Strack my keywords. Without doing this, it isn't possible to see what's converting.7 j5 t1 P6 j, }
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:$ @2 q6 u/ X$ ~/ {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 98 z' {- H8 x; I4 H$ H
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the" s1 L( a- H& a" z# x
bottom of the page:* w9 K5 b7 E0 T2 h3 m! ?+ x* B
Next, I have to cut and paste this pixel into my offer at Ads4Dough.; \8 M, A9 x: P2 l6 Y4 m5 }
Click on the offer → pixels → Add a new pixel and this comes up:
, u& s( e- r% t$ j3 T8 l+ [Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL$ ~2 }$ N% a1 J) Z
from your software into the box that says 'Enter URL of image to load'.- M* Y$ h5 j s+ J! _9 s- ~( `
Once you do this, it should look like this:5 R' q6 a/ k* C) r# T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
7 l. c. L# ^' T. Q" Q( nClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:/ j2 w7 g# r8 i" B7 V$ j
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
3 W1 q, ^; q/ bProsper or CPVLab.
0 ~( {. R) k) @. u" W3 J) z. l" z/ v) U! x3 y9 e& X
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发表于 2012-12-27 18:47:17
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