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PPV GUIDE [PPV新手入门][28页]
% M) K5 ]2 g, H {3 N详细的请下载电子书！- \- `4 S' @; Y
& c7 p0 R2 Y# v& l! V1 ?0 `$ J
/ A t9 u& j% z* g4 ]5 `% sNewbie Guide; {; G$ k2 V- o! B5 ^0 K
PPVPlaybook.com, O5 h, m/ y3 F
Tracy Shaffer+ Q! L* T: ?4 G P) }& g7 N
David Ford' z3 d4 u% n) x2 U6 E0 A5 {1 V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1+ w7 ~5 l h; D( l4 |
Getting Your Mind Right to Start Affiliate Marketing: [7 @6 }( W b: v+ U
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an8 l* \/ t8 c1 G
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
5 |' a E6 j! U3 `; Zyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
4 G1 v/ Y) t0 z. t N$ {5 vwith any success, these claims are laughable and far from the truth.% m, h- B3 o+ p4 Z1 j0 n
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash% R& i4 u1 O" o
flow management. The main benefits are the low barrier to entry compared to other businesses, and/ u2 @" Z3 j0 Z, O6 ~* v
the ability for a marketer to be a one person shop and make an incredible amount of money with low
4 t V9 f2 Z/ yoverhead.) C5 e$ [0 C/ U; M9 Q" F
The winners in this business are the ones with persistence when nothing works, who know there's. V; c) a9 @! a% @3 G4 E" f; }# U
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.3 {- f$ c. X8 T) s0 H
The cold hard reality is this: virtually everything in the space is changeable, what worked today can2 S6 X& M" ~/ n+ e
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
* T8 {! A/ J# A. G# JMost of these things happen suddenly and without warning, and they all contribute to the amazing
! V# H( o5 v3 u. Jlearning experience available to anyone with a few hundred bucks and the ability to open an
& ]8 U1 C+ O) k4 j5 C4 vadvertising account.
7 H/ o% f, I% s+ q. y' Y3 L4 q K, `Your competitors are willing to work at this around the clock. This isn't a push button, instant business! s$ R+ q2 y5 K& L
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
1 E& Y( i0 M1 ^# ?' x3 L4 d+ x/ Qmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,. e- B' }; S/ V4 m6 k
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
/ L* h, V$ d) ~) \With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
, `* E5 J& ^: J* p! s* estarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
$ C9 w3 X9 j ~) f7 N8 \- V" G) Hstarted building. M5 F- n5 c) J4 }
Things you need to get started:( N* x9 \& d4 N# y9 X
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
1 P: l2 R& Q1 b6 E7 q7 l2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
" `$ _+ O2 h. b7 Q7 M+ U3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
* m) Q& K- s% F0 @( Y' h4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab). J) h9 o9 ]' J
This guide describes from start to finish, how to get started in affiliate marketing by running traffic/ F1 c( N: C l6 l; ]) z
with PPV.
5 |$ C' s1 h% aBasic Getting Started Definitions
- J5 a4 x) q7 L. SAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
+ N: i9 L! P6 D' s4 W/ V; S: c) haffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main9 I. C7 C6 T. W8 C5 l, b7 g" n a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2# l( J% E5 u4 i3 `- F$ k
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).9 q5 q9 }+ r+ `% U E6 U
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate5 x# D3 z% t9 w. \
receives a commission on that product. An example would be the Amazon.com Associates program,! T' h- W* e7 J- ?. {! o. c: E
Comission Junction or Clickbank.
( s: L( Q f* K8 }Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes' o5 j0 i( M0 }8 p
an action like filling out a form, submitting their email address, signing up for a service or sometimes
; h; ] E1 K: p+ u. v# D) ^& Q! Wbuying a product. An example would be Ads4Dough or Neverblue.
9 ]0 Z3 [6 q x' ?; jAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's8 |2 h1 u7 } O" l1 p
account, getting the affiliate approved for offers, bumping payouts and just about everything else
$ o: c8 }6 N) C( H8 trelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
2 U# i8 Z: d% r1 A4 Kright from the start can really help you.
' t% \# {, n7 l8 N# GPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
+ W( x# P/ S) g! m5 E; Kin pop-up form through downloadable software on the visitor's computer. The advertiser pays per T# V8 I2 i, d2 `$ @2 c
view, starting anywhere from .01 or .015.
+ y1 d* u6 U+ q5 G0 R6 `% |In order to use this type of internet traffic, the affiliate can sign up with a number of different1 V6 T/ j1 z* @( h- D* @% A
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,( ]% z- [7 q* N }
MediaTraffic, and AdOn Network.
+ H& C1 Z. y/ \3 LDon't popups get blocked by pop blocker software?. c4 `5 a" B7 w' y2 E
No. Popups are served in a new browser window as if the visitor had opened the new window8 W w4 ^' L% b
themselves.
) r" Q+ j, j5 V8 n; WHow many popups get served to the visitor?& E4 H( F# Q/ k, x8 o
The number of popups served varies depending on the PPV network. Some pop more frequently5 G6 G* ^/ _- p0 o" v# u
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by" a( ]2 o. b2 F7 Y; Q- T
serving this kind of advertising, so they have to toe the line between keeping their software
! K3 Q, U* X0 J- Q9 Sdownloaded and still making a profit.6 H" B! A& G, H ?/ z) x; w
Isn't this type of software bad? Why would anyone keep it on their computer?
D0 N% n4 s. y, M8 d2 T7 d0 bNo, this type of software doesn't harm the user's computer." s6 X5 S* |# K
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,9 Q9 Y; B( G- P0 E1 @2 r* o
toolbars or videos to place the software on their computer. The visitor keeps the software in place so- l+ i- J; L8 x$ ?; @/ J* {( E
that they can continue to have access to the incentive.
, ^. o; ~. G: S4 I9 [0 i1 s4 t2 \! p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
! I" `" k8 V) |$ fHow to Get Accepted into a CPA Network( t* R6 {/ w! a& |$ y
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
: S' U! u: @3 h8 Z9 V6 n% ]to start looking for networks is Offervault which lists offers and lets you compare payouts across# l% j; {6 q2 P
different networks.
) ?3 G2 \4 Q4 F0 sOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
& S% S" U0 m' ]application and be as specific as possible about your promotion methods. Usually some time after& ]' `4 r- Z+ Q# c1 u- I' b3 i
receiving your application, the company will call to interview you. The phone interview is a critical2 u5 B2 n: ~/ }
part of the application process, and most networks will deny your application outright if they can't get$ S6 V# S( H, ?& Z- ~
you on the phone.
8 D- |& t9 j! Y* nOften, the person who does your phone interview will actually become your affiliate manager after
]3 N( |6 m7 t0 ~9 Pyou get accepted, so it's a good time to put your best food forward.5 G+ R! a7 k. C! a( n
You might not relish at the idea of someone grilling you about your internet marketing methods over- i+ D/ H+ d, f* J5 j
the phone, but trust me, this part is critical. Have answers in mind for the questions:
" s# U, w: Z: A. y( [9 V2 `1 zWhat methods do you use to market offers?
V% k0 A) y- g. k; m# uDo you already have a website you will be using?
9 j# e, g; g2 y6 M3 b4 K5 X4 X3 yHow much is your advertising budget?. Q% R2 X0 q6 i& I: `5 B$ k) b, H. ]
What other networks are you a member of?* D! E& u) t* d' C$ Z, ]
Who are your affiliate managers at these networks?8 W1 b$ O+ ?1 r0 k9 L' z- P
Do you use social media (Facebook, twitter, etc.) to market offers?2 \0 L6 A6 Y; R7 H6 C3 W4 w
How much traffic can you drive?2 @/ f3 R0 Q) x! @9 m$ b
Do you have a personal recommendation from anyone who is already a member?, T9 |) l6 C7 `+ ?$ v4 s
Once you provide satisfactory answers to these questions, the network will approve or deny your5 A* O3 f$ _: H
application. If you get denied, just keep applying or call someone on the phone and try again. Be
! k7 n% v/ Y& u" zpersistent. Also, getting a personal recommendation from someone who is already an active affiliate" I4 q) {% ?3 a( F- q7 `/ W# J, a
for the network can be helpful.8 r! j0 U: Q" r2 G0 p' H, s
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
1 f) p# x+ J; A; `1 ~Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network4 P' L* _! F% ^3 _
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
- O( J1 {/ `. t6 X; upeople can open a lot of doors as far as networks are concerned.
1 w2 [* m8 `/ \# Z4 x5 l7 VAfter You Join a CPA Network
( V% a' X: ?0 g- W% B& O( OOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
) ~- b. d- }! h: f5 w7 dand make an attempt to get to know them a little bit.
* t* y6 B0 @( ?& d( a9 dFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their0 A i. v0 }5 O
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
. z# B5 F$ W- d+ o; z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
" i0 a. ^1 [9 M; N k$ ?8 alarger, they can really help you with your marketing efforts, scaling campaigns and getting payout2 i$ A5 `+ _4 e6 a7 g
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
5 I* q8 V. b: s- [' q& Zemail.; a7 q- Z, K: O, g. [
For more helpful info about dealing with affiliate managers, check out:
% g$ F) u5 D# o* n$ bhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
6 z' {7 M$ M) m; {8 A7 F7 Q6 h1 k* Chttp://www.mrgreen.am/affiliate- ... iate-managers-want/6 Y$ K$ @, }6 s# L6 x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 55 n# U c8 Z; u ~$ A$ F+ @
Set Up Web Hosting
! _9 k, ?; j# o$ y$ N- mGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said5 c6 a" V( J* V; W; W- d" _% b3 y
about internet hosting. In general, you get what you pay for with hosting. When you use a shared" Y% C8 }2 d: i8 C: [
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with3 ^* r. x/ m' W- h6 m4 M
whoever else is on the same server as you.
+ S, N9 w* C" y& c1 Z( ~1 ?Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
$ P# @! P! u$ ?! q- ?8 R6 R5 [0 ]enough that the visitor can't close the window before your pop up is even shown. You have about 3& w9 ^% k2 u" j& } Y6 Y, v1 B5 h6 ?7 W
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
2 j9 Q: o+ L/ S1 [8 k0 e9 _To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
1 b, q; p) I) y) A0 khouse full of roommates (hosting customers).
' ~' H4 ?& c2 O! f* BIn shared hosting, this is like having roommates where everyone has no specific designated area inside
2 p; j$ S/ B% f. E* mthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
$ ^/ R# d1 V) Cfit.
5 }: G1 h7 ^( ]8 LSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
" @, K: d8 J6 |& }the rest of the roommates, by virtue of simply needing more space and resources to accommodate
1 \" i& c" |7 g& Ktheir food. Everyone else's food in the house has less space to take advantage of. y9 {3 v5 |( c! ~6 f- T! D
If you have less server resources to take advantage of, your ability to serve popups will slow down. For4 N+ ]9 ~! L# K7 S
any type of hosting this is a bad thing, and especially while running PPV traffic.
; X7 J- y) e. h. g+ o+ ^5 _In the case of a virtual private server (VPS), everyone in the house has their own designated space
/ d. B) O9 f" _' @1 Ainside the fridge to put their food, and other roommates can't come into that space. The server is' M' i E, H L4 H
partitioned, so that each customer can only use a specific amount of resources at any given time.
6 y/ ?0 t/ j9 c* D( R2 p, {* o) SA dedicated server would be like having the whole fridge to yourself. All of the server's resources
4 x6 l8 F' z- T! h# |! Nbelong to you and no one else can use up those resources. This makes it possible to serve much more2 \- T" I3 {. \8 M( k3 `! d
traffic, faster.6 H8 F# X; i3 u9 ]- F6 d
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.0 g0 B" Y1 ^/ X+ e, I6 L
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is# R1 K& F$ L; P& N+ v( r3 @. _$ Z
here:5 \1 K$ L3 [3 B k% g; e
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-2 f) C& _, d! t1 q1 e
VPS&highlight=hosting
1 x/ P, W* u1 Z3 F* pDedicated-Hosting-vs Shared-Hosting
: \% g* D0 g5 x1 W; Shttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-2 k6 e8 J$ J+ q" p1 }2 G
Hosting...Your-thoughts
/ x; h g" B5 H4 w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
% C& W: ?9 ~. | _5 ]Hosting Providers for PPV4 R3 A. \8 F# s- r: c r4 a
Beyond Hosting& c& j$ z3 {/ m. b6 \
http://beyondhosting.net/& C$ u! ~) ^! r3 i8 b
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
6 L+ Y; T! {& ?0 Ereceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
; A) J3 Q Y2 P$ w4 s( Sdirect linking with PPV. Also, these guys provide great support.( X/ {0 [' ?+ y- \6 u$ X; x' o
Prosper202 Optimized Hosting2 o( }7 \1 w4 w; j% Y1 P$ e& T
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/) Y# `/ i& o3 C% O( S% Z
CPVLab Optimized Hosting# J8 H- M$ V6 O. I
http://beyondhosting.net/CPVLab-Hosting/( h" l7 u( r% G' h. z/ o+ |0 ~! p* z1 L
Domain Names for PPV
* `; V4 O* \! X8 x, J. kOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
1 b$ r0 Q$ A8 h y0 Zwhere you're going to host your tracking software and your landing pages if you decide to make them.8 Q1 X: |8 ~* p/ y# Y
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,) n# a( r- ?; p
bland one is fine to start with, to host both your landing pages and tracking software. The .com,$ ?8 \+ H$ N r2 C$ {" n A
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
1 R6 P& w. w' b5 l, \term or build a whole website.
: S) i- l! A6 ~3 @ g( J: Z5 e, OAfter you buy hosting, a domain and get those all attached to each other, the next step is to install s, R1 }, H" @1 g/ g3 _
tracking software on your domain. This is really important, because it is necessary to track your
. b8 k4 W" P3 M+ t$ b. Sconversions down to keyword level so that you can optimize your campaigns. Without proper
( t$ b8 r4 ~$ L2 N9 Utracking, it is impossible to know what is working and what isn't.
6 A& m8 n5 u5 x. GTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software) w+ l4 \* f* y5 J* g' R( W' R
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.+ w- H- O- Z/ C9 g9 b
Prosper202
4 a* u+ w+ J6 b" C: ?http://prosper.tracking202.com/apps/
$ z5 n( j: b$ y$ u6 O W/ VCPV Lab
( P/ T1 o3 N0 Bhttp://cpvlab.com/
Z T. a: t: oCPVLab Help Videos
- t; b) @% j5 m) i* {% d1 Nhttp://ppvlab.com/oweiw/oiurw/vdm.htm9 c4 y+ Y& C3 f
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
# }& g4 r/ d1 c9 U3 Jindustry standard.
, ^8 c8 y( l5 c; f3 @4 i: C5 @! `© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
6 @$ `. d6 \+ x* ~CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
& B. N3 |" }2 Q' o; Z4 W( }1 Egood support if you have problems with your installation.
4 p6 R: y* ]+ [0 @7 i( VTracking 2024 H( B$ V6 n B* s/ d$ W' ?8 I7 [
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your1 C4 L O! c1 V% m4 V- h/ f2 O
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user5 X3 r o" Z; ^
area.
, N& c# s; w" L' p9 k% A5 qIf you choose this option, keep in mind that your tracking software, one of the most important parts of
, M2 a/ P% a7 h6 q! qyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
V! S+ e* }% ^# [3 Pinterface, and their hosting.
4 z7 I! ^7 l5 l5 Q5 RAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
! M/ F3 g: w4 H4 S/ F$ _ xand targets which you are bidding on. Leaving this up to chance in order to save money could- B& B9 Y/ o! w0 [) x y" z! S# N
potentially leave you open to huge risk if someone else caught on to what offer and keywords you; S o1 z$ P* C0 L. i& P
were using.
' V& b) f2 v# a8 @Choose An Offer! v1 w3 b7 V) R2 d7 v- C4 l
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
+ i( P; T* I+ K( RLesson on Offer Selection
5 A/ u: h, x8 O- v) F& S& ^# thttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
. W6 H' I" p+ N/ ~& z: B3 aIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
+ \4 M! G$ U( l: m! ATo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using5 Z; ?( f6 a! e; V' D
LeadImpact as the traffic source.
: W- Y/ A9 t0 e" _Now the best way to learn how to put all of this together is to just get started. For some variation in+ G5 I' q' I; L+ k: X# M2 ?
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
3 P/ i( O! ?- Y. [+ I0 Mcampaign.
B9 W/ t q/ rWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
6 a$ o; q: N& x5 M4 V/ |page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says( Z. p8 d- }/ i) C+ S
that all traffic is accepted.7 d9 H8 m& K Z; v' G7 `4 G
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.! S5 q- ?, L+ B$ H2 T+ M( i) y
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can& O' b G! l ?0 u* S8 C1 E0 {
get creatives like banners or images specifically for the offer.
: U& H& d$ ]. U4 A9 o: A© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
% g5 f7 _3 g* y! m XBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
4 W1 [; d& P/ r- [* O: ntrack my keywords. Without doing this, it isn't possible to see what's converting.
- d0 @4 B- x5 ~7 v, AIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:: o$ j4 w9 n+ i/ X0 I7 y
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 90 \$ d/ d( b5 A$ t2 h3 P6 d
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
" S5 Z3 h& g' T @( dbottom of the page:2 R# m1 N: x$ F$ O2 x+ M
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
/ y$ v& h- O( V. A: Y" K) Z1 b1 u5 oClick on the offer → pixels → Add a new pixel and this comes up:# u8 `% o% ]; }
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL( U) C1 R/ I0 j* _" E
from your software into the box that says 'Enter URL of image to load'.
9 ^: n$ Q% m+ u* J, u d6 OOnce you do this, it should look like this:
' f4 {1 B Q$ _, Y* ?7 n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10& e9 y6 t5 U2 l; r
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
/ G, h b& S, Y Z- bNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
% h* Y2 f/ W" zProsper or CPVLab.
( N: t8 M3 t7 L, O9 }
* c9 M3 s2 o/ c8 A) G4 v |
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发表于 2012-12-27 18:47:17
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