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PPV GUIDE [PPV新手入门][28页]
3 J3 x; ?8 P, r1 j# l详细的请下载电子书！
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- M" r* }' M4 D: v( B# h9 l; \$ `) ?+ b. B6 W( L
Newbie Guide7 I8 b- r* z3 A4 N& D4 p5 _
PPVPlaybook.com
; E! _0 o7 E! Y3 C2 @Tracy Shaffer! Y0 D. }5 M: _( E( x
David Ford
- b8 b/ S, z, V* [- k* Y7 P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
- |/ L7 G- F( n6 x9 p1 O4 dGetting Your Mind Right to Start Affiliate Marketing# `% W3 @* X+ P; v- D& |
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
6 k: m9 Q3 r' _0 }# d1 fever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
6 e. [9 A- K9 {) I* jyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing+ Z. U5 |, o& V( T4 o
with any success, these claims are laughable and far from the truth.& X( |% o, y8 }/ n) o
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash* x5 p$ j* ^( W$ M, N
flow management. The main benefits are the low barrier to entry compared to other businesses, and g2 H% q m3 i' q. q% {
the ability for a marketer to be a one person shop and make an incredible amount of money with low5 T* ~# T5 T6 B+ }. i/ E
overhead.; P2 R: F' z+ d. r! F& K+ v0 E
The winners in this business are the ones with persistence when nothing works, who know there's
& Y- i; ~4 k) f. Y7 \) V! xplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
/ i! `0 {0 h0 p. W% EThe cold hard reality is this: virtually everything in the space is changeable, what worked today can2 P) K) B+ c6 V& E; Z
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
% r, }8 T- C1 u s- G h) P" c! z7 b9 EMost of these things happen suddenly and without warning, and they all contribute to the amazing. j( T% ?' o5 m5 q8 O: e
learning experience available to anyone with a few hundred bucks and the ability to open an
, e6 `. _, i" \advertising account.( @2 x- B: D2 @* _; l+ S
Your competitors are willing to work at this around the clock. This isn't a push button, instant business/ L" T9 ]9 _% f. ~# F
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
; e: N; b& g0 Gmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
& `7 h! q, k& [! utrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
* |6 Q3 \- \, \1 YWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
. p Y6 K* @5 h, Xstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
, \# O; D1 i A& }/ ]started building.9 h$ x2 x+ }; y) D5 I
Things you need to get started:/ g2 W: ?+ [. B
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
2 D: s k8 \- I+ `( `2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
/ ^+ K+ D7 B8 ~6 P3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)$ E' `, h( T" R' Y- P
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)9 I. R4 ~0 h3 U7 |
This guide describes from start to finish, how to get started in affiliate marketing by running traffic4 f7 Z, [( l) j/ c; w! V! U
with PPV.0 ]. W# X( A, `9 [9 t
Basic Getting Started Definitions3 ~8 D9 {2 i# E3 z
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more6 e' @2 g \- g! W2 q
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
" d' F' s5 K0 L( z; b6 X- h( |© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2% X7 k( Y) Z8 }8 ~# a4 Y
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
- V; K5 j# `8 TCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate+ c& W: k- ^; Q2 D
receives a commission on that product. An example would be the Amazon.com Associates program,
; ]0 u! \4 L' c0 j9 pComission Junction or Clickbank.
' D n4 a2 [8 S5 q* E8 ZCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
0 K- T2 V. w8 y# R: Y! uan action like filling out a form, submitting their email address, signing up for a service or sometimes: }6 f1 [% n" n
buying a product. An example would be Ads4Dough or Neverblue., R7 U! F! @% k5 Y7 S
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's; u- c( x, m4 h5 K3 H/ A
account, getting the affiliate approved for offers, bumping payouts and just about everything else- b3 l4 \% e" N& i' Z9 h
related to an affiliate's account at the network. Having a good relationship with your affiliate manager) }# E/ Q4 s9 h0 z/ e& l% f/ u
right from the start can really help you.! e _1 X4 c. t: _
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served) I( g4 x( l( J% D6 R5 Q& r8 h
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per' [0 ^) m/ v( A- i& B' R
view, starting anywhere from .01 or .015.
/ q L: f( A* y- s# bIn order to use this type of internet traffic, the affiliate can sign up with a number of different
+ j g: K8 D) j$ w' {companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
3 V( O! n" d( y+ \! D. u3 C# BMediaTraffic, and AdOn Network.
+ Y2 C: g7 D3 b' t: D [Don't popups get blocked by pop blocker software?+ w1 x. ~) T' d$ ^9 ~( J
No. Popups are served in a new browser window as if the visitor had opened the new window" x, G6 H; p+ q& C/ Z& r3 f
themselves.7 d, o$ m) ]7 z* m2 M" Y
How many popups get served to the visitor?6 Q1 e% W% B6 v/ z7 ^+ S6 }
The number of popups served varies depending on the PPV network. Some pop more frequently B. W5 u* R5 g1 n" @
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
0 |1 ?4 s& p/ k! ~# ~( |( l* l' iserving this kind of advertising, so they have to toe the line between keeping their software
. Q8 G9 n8 I D9 S; \# ]; k; w5 X6 Udownloaded and still making a profit.7 d# i0 `1 t1 f, C
Isn't this type of software bad? Why would anyone keep it on their computer?9 T4 e# Z! L3 i. R& _
No, this type of software doesn't harm the user's computer.. H [, e2 l. b+ U
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,# c& D! [* ^1 n: @$ E" q+ J9 H
toolbars or videos to place the software on their computer. The visitor keeps the software in place so3 z* S+ J' K1 K% ~1 P$ f
that they can continue to have access to the incentive.
0 Y. p2 X3 ^4 i! Z© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3 \" C* @! Q: `1 b, e# a
How to Get Accepted into a CPA Network0 l! X% m* |9 K$ W" H2 G" e% _$ o5 R
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place) b$ c0 Q& ~* B9 k
to start looking for networks is Offervault which lists offers and lets you compare payouts across
0 ~* q& I" r) H. X% G8 ?/ ^different networks.7 ` u5 t5 H( K ?
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)7 M& s) _: ^/ X( g( O* m" s, i8 T
application and be as specific as possible about your promotion methods. Usually some time after' c# y7 K! A3 i
receiving your application, the company will call to interview you. The phone interview is a critical! N0 f7 q- n1 \! A' {" V
part of the application process, and most networks will deny your application outright if they can't get! w6 ~9 s) [5 M$ u& U- O2 i
you on the phone.
. I! [- |, x* ]+ L0 YOften, the person who does your phone interview will actually become your affiliate manager after
" a- o; U7 f: D8 k6 R+ uyou get accepted, so it's a good time to put your best food forward.8 ^/ P/ _' c! s3 I7 M
You might not relish at the idea of someone grilling you about your internet marketing methods over3 ^4 u0 A. ~2 P: g5 z
the phone, but trust me, this part is critical. Have answers in mind for the questions:# C# W/ X+ w, k% V( S/ ?( }
What methods do you use to market offers?) w/ b, m% L9 `8 w1 O7 E3 G4 a
Do you already have a website you will be using?. E1 K% ?& L+ d
How much is your advertising budget?4 _- q5 {+ M: H
What other networks are you a member of?9 g$ x) L4 G! F- C0 Q9 i
Who are your affiliate managers at these networks?' _/ a G7 ]3 A9 h( ^3 q$ m
Do you use social media (Facebook, twitter, etc.) to market offers?
P9 `6 L& I* X( u, ^6 `0 OHow much traffic can you drive?
( v8 z6 Q. R C2 iDo you have a personal recommendation from anyone who is already a member?8 k6 p: g# T$ V) `/ c% y+ Q2 W
Once you provide satisfactory answers to these questions, the network will approve or deny your' y5 E3 R4 M/ b5 L" ^' k7 z( M
application. If you get denied, just keep applying or call someone on the phone and try again. Be2 o! t& ?8 j, |8 Y
persistent. Also, getting a personal recommendation from someone who is already an active affiliate/ Y5 Z3 m# H) H+ ?" Z5 _
for the network can be helpful.; G% M3 x' K9 L# l
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
- Z8 W6 j* J( C- e% O) n Z% ?Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network8 Z8 ~2 W1 Q% T# _
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
- }1 m) h O6 ?; R5 opeople can open a lot of doors as far as networks are concerned.4 N) t0 j+ |; P x$ k+ ] ]
After You Join a CPA Network
9 l2 I0 T1 x6 l; zOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager2 p$ K @- {8 |
and make an attempt to get to know them a little bit.
5 x! ^: F+ n* A( a1 n2 X9 O3 w2 A1 lFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their7 M1 u3 ~5 V' |. m& p) v
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
( M r. b: e3 q! n9 ?8 j" l© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
j' l8 x7 ~9 E& H4 T& L3 b1 ^larger, they can really help you with your marketing efforts, scaling campaigns and getting payout4 Y( [1 E6 j9 L0 `8 V
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus/ S- L! I8 ]$ W% |
email./ s; {* I, D" h$ F+ o
For more helpful info about dealing with affiliate managers, check out:
& |; i; Y, T( v4 d0 s4 l9 s- hhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
) O, o( L4 \! A: ~+ p0 thttp://www.mrgreen.am/affiliate- ... iate-managers-want/% H+ D% {/ b3 t; b2 E# S5 V6 l
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
3 D& L% g2 {% WSet Up Web Hosting
$ h5 `7 X `) ^+ }' ?2 yGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said8 Q/ P4 i1 U3 T8 M0 I2 `, O
about internet hosting. In general, you get what you pay for with hosting. When you use a shared: P' C1 _+ v" _+ O+ `, q' c
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
" r, _- ?* L) E5 hwhoever else is on the same server as you.& T! i4 J2 m. X/ B( w8 |
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
) A, g o" A F2 G0 U O2 e( Jenough that the visitor can't close the window before your pop up is even shown. You have about 3
2 y' j0 c2 P1 |* x& g) iseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
- h) R( \7 H8 }6 n; Q# @To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
3 d9 i. B, m0 k% X! e6 U- Khouse full of roommates (hosting customers).: ^, V! I' r2 k, ~# g9 k3 Q! _0 k
In shared hosting, this is like having roommates where everyone has no specific designated area inside; H! z% @ i: ?
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
3 g( b. F! A& r! r/ ~. ~6 U( Dfit." r8 L: _- y9 J" C6 x' w3 T
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
3 e4 @) ^$ A# Y' [the rest of the roommates, by virtue of simply needing more space and resources to accommodate: }( R$ e( _# O1 f5 v
their food. Everyone else's food in the house has less space to take advantage of.
' E6 |2 x( A( D' W7 RIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
7 a( w; c0 G8 T) h. c" |) P1 F0 aany type of hosting this is a bad thing, and especially while running PPV traffic.
# t- b5 e( ?. ]6 G: }) _In the case of a virtual private server (VPS), everyone in the house has their own designated space8 w& W1 ~; `3 ^% {+ R8 H' H
inside the fridge to put their food, and other roommates can't come into that space. The server is
3 \) |( b: M+ t; s- J t) ppartitioned, so that each customer can only use a specific amount of resources at any given time.3 i1 i: Y1 Z$ e2 e$ s2 _/ D
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
2 W+ P6 v2 n: Q: \& q8 Zbelong to you and no one else can use up those resources. This makes it possible to serve much more
4 n3 Y4 F5 \# y) k% @) |% ~0 btraffic, faster.
1 ?7 b( ]" Y+ I6 ]5 M8 wAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server. s/ }0 s4 C# G z: C* h
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
) L5 u I8 ~( U# Yhere:+ ~9 S6 u- b" D$ C
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-1 O4 @5 q1 V1 [
VPS&highlight=hosting
: R) D# {6 R2 ]* |! kDedicated-Hosting-vs Shared-Hosting
. X% j2 b- ^6 J: Ghttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-& K5 g2 o2 b3 X l
Hosting...Your-thoughts
% Z0 K) S. E9 ]2 x; [6 W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
* ~2 D; R3 f; M9 p$ JHosting Providers for PPV. ~* m8 W- J# X0 [6 K+ N" T) S$ u3 b) S
Beyond Hosting
9 g( |6 v d( B. hhttp://beyondhosting.net/0 q- J" J* F1 S# ~3 J: m
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment# C6 P# x0 e; H5 c+ X1 A
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
0 Z+ E4 P+ g0 W* q0 v9 N$ ]8 Ldirect linking with PPV. Also, these guys provide great support.. `- U- u. U8 i* O3 R
Prosper202 Optimized Hosting
) D5 Q) q3 d: D' _: Qhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/' B" v u3 F* {( d
CPVLab Optimized Hosting* ^) l0 G! ]' o& T, S* h8 X
http://beyondhosting.net/CPVLab-Hosting/
/ o* w& g" w( X( b. {Domain Names for PPV0 ]0 R2 `% p* q- o
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
: B% b4 y( h2 I* C1 x3 |where you're going to host your tracking software and your landing pages if you decide to make them.
( G {7 g e {- EOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
2 B" G2 R2 T$ w1 |( M. qbland one is fine to start with, to host both your landing pages and tracking software. The .com,- A! K% F( ?2 n8 z: W
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
9 J2 B2 B( \$ \1 k# ?5 R/ Oterm or build a whole website.
8 E' d" y- B J; z b& jAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
( I8 D* F% V- ^2 f* F& Wtracking software on your domain. This is really important, because it is necessary to track your6 x' L0 ]$ ~2 H+ V
conversions down to keyword level so that you can optimize your campaigns. Without proper
1 h2 Y" H3 Q; v* M8 [7 ~5 Htracking, it is impossible to know what is working and what isn't.( H5 H/ h/ S4 P' _- b* Z$ B) [
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
5 h' z7 A5 L* |* X% r. {, @is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.3 l) |6 F* ]3 m5 m
Prosper2020 z4 q8 A; C% w) d
http://prosper.tracking202.com/apps/1 f( W7 t8 P, a' w7 u* E# ]
CPV Lab
$ s9 I" X4 q5 C- W- H* Ehttp://cpvlab.com/
9 P* f5 C1 g9 B: k7 |/ ICPVLab Help Videos0 O0 H# H: y+ }! e0 a3 O
http://ppvlab.com/oweiw/oiurw/vdm.htm- r4 ~) |# ~3 _. y9 o
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an3 S9 @! q l4 a( B
industry standard.
|; h% I3 f. [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7# w" s$ P; y# D
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from5 E. Q( o, ]0 S2 D
good support if you have problems with your installation.( f5 I. h& j R. a
Tracking 202
; y) t/ `1 r% G _( |Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your. L5 T7 y, C5 H' z
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
, q/ i7 |2 a. h3 m B0 H0 Q" Uarea." j- u, X2 D R! ]3 Z
If you choose this option, keep in mind that your tracking software, one of the most important parts of
5 y2 ~ s- m8 W3 @/ B2 k4 a* Tyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202) I) l- ], e, P) Z+ A
interface, and their hosting.
9 x/ k4 Q Y% G5 M$ r+ |Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
+ e# n) E4 p: w! V+ `and targets which you are bidding on. Leaving this up to chance in order to save money could
4 V5 J- G2 Z9 `3 { ?% Upotentially leave you open to huge risk if someone else caught on to what offer and keywords you' x: w3 z; _ `6 q8 w6 O
were using.
( l2 h, z5 E0 v/ A6 Z) zChoose An Offer
: U) @- K3 t2 m/ cNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.( g: A5 H7 n+ f9 E* r- \
Lesson on Offer Selection
# r. R, d; T: b. ghttp://www.ppvplaybook.com/forum ... on-Selecting-Offers/ A% `$ \! b, r5 P; Z3 w" p# A, y* u6 u
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
2 ~5 g3 Y; i+ n' l: S2 c9 u4 a. PTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
. A$ o- D9 M8 T! ALeadImpact as the traffic source., h( k+ ^: F5 A [& T! \& k" ] z% P
Now the best way to learn how to put all of this together is to just get started. For some variation in
% |! _2 [& m F1 A- e- V! Qthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked) b, C9 j$ C! i0 Q$ N3 f
campaign.
5 t" B7 s7 u% C0 h. S8 V$ l7 ]/ T6 kWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first1 J; D$ M3 U# H7 Q, q
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
8 y4 f- [$ s1 L' ?( Athat all traffic is accepted.
7 z+ N% \/ V$ n o. t6 n6 DFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.! b; P R7 r8 R3 n2 m; e
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
# k# H, j, ^9 c, P3 s7 Iget creatives like banners or images specifically for the offer.
7 r4 b. c$ _; l0 P% k4 j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8- S, W$ Z- x" q9 i
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can% c6 S) f( J$ c% z' _
track my keywords. Without doing this, it isn't possible to see what's converting.. b# a1 w, a" g: W* M/ W9 `
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:+ k# P2 D5 S3 e6 b* z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9" e- ~/ K8 d4 H2 A/ Q
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the1 U5 l& e5 X1 n0 I; r c
bottom of the page:2 K7 Q/ _/ e+ H% U
Next, I have to cut and paste this pixel into my offer at Ads4Dough.! d/ {; N' k1 r9 k, @" C
Click on the offer → pixels → Add a new pixel and this comes up:
2 m5 M/ F& N8 g# VMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL# _3 S% K3 J; w* j& C- [
from your software into the box that says 'Enter URL of image to load'.( u/ E4 Y/ z/ ]5 t$ N3 j, O( W+ p
Once you do this, it should look like this: @" ]% O7 g1 L- U+ u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10$ f* W4 a) F# O5 p
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:5 k! J8 T" g& g# }5 x
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
. P; B' C: `9 d N- l/ oProsper or CPVLab.6 _% N$ D7 x7 d, e
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发表于 2012-12-27 18:47:17
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