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PPV GUIDE [PPV新手入门][28页]% H- e* \. v/ z& z4 A, C: [
详细的请下载电子书！
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7 \# ^$ N; u- S4 V+ u& n' P
Newbie Guide
" Y6 A; B9 E0 u# @! mPPVPlaybook.com
( \6 b0 J6 r8 ?- \: E0 qTracy Shaffer
% o0 \8 F2 A3 tDavid Ford
X9 j; X3 m2 l5 g, n. c- b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1 y. ?/ q: N8 ?6 i
Getting Your Mind Right to Start Affiliate Marketing
5 B. W) B0 B& ^2 j/ |% j, a% d8 KThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
! j3 b/ z1 P% R7 `+ iever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where( ] m2 K( m1 |% q* Z" \
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
( B5 }$ P& b* P9 ^ fwith any success, these claims are laughable and far from the truth.
, m+ W& F6 M. ~Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
9 p3 K! o2 \$ Xflow management. The main benefits are the low barrier to entry compared to other businesses, and
) ^' t/ {$ J2 i! W: x# S( hthe ability for a marketer to be a one person shop and make an incredible amount of money with low
* @$ b' u8 B: w# W+ Q" s- a+ Toverhead.
9 e6 u+ [, p+ R3 VThe winners in this business are the ones with persistence when nothing works, who know there's! D9 F- Z4 A" I5 I+ W
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
7 i: {' K6 a% e/ @+ |1 M+ d: _1 P7 wThe cold hard reality is this: virtually everything in the space is changeable, what worked today can1 N$ z$ f" `' P7 O! q. Y
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
. u' A# x3 D3 {% b i( Q) X4 P, pMost of these things happen suddenly and without warning, and they all contribute to the amazing
( T( R) C6 J4 W+ clearning experience available to anyone with a few hundred bucks and the ability to open an: W+ K' x2 i5 |8 N0 V
advertising account.6 t0 d3 ]! c( y( m1 ]
Your competitors are willing to work at this around the clock. This isn't a push button, instant business! O6 U0 H3 g: F6 X9 G
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet7 M: i+ J6 c: X" \6 [0 Z7 |/ e U
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
- `$ m) u3 N m3 S5 K9 Jtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.0 l- V" I7 u. z8 D, q- j: t6 V$ E
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you* T. [: V2 X0 h* `
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
J" X& {5 Y9 h9 M E: R8 J' qstarted building./ Z1 Q/ \2 B9 [4 T
Things you need to get started:
+ M! p4 \4 `) U$ R6 A! ]1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
/ \7 P: i! o+ t# e$ d4 C2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)! P! o" a3 x$ P2 B
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
4 z+ F% G; ?$ N7 B* S4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)& E) }5 W" y c- o. t! b0 K/ ^! A7 {
This guide describes from start to finish, how to get started in affiliate marketing by running traffic! S& d5 i- M: A+ r( S; T6 z+ D
with PPV.
~3 W9 c) H* |# H! ~5 eBasic Getting Started Definitions
: L3 w9 ]8 Y. @1 S7 \Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
3 }9 g; z( D' r8 A6 Kaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
/ {, b. m% t) L: j( U F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2* }$ ?0 D* g5 J" I5 O
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).+ J5 g4 d* F9 y& }1 K
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
* J( e2 t+ b0 E' Kreceives a commission on that product. An example would be the Amazon.com Associates program, ~# N7 y3 \. u3 w& V
Comission Junction or Clickbank.% g6 O* ^0 V3 k& c' U! Z( E
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
$ u! Y: q" ^* g' han action like filling out a form, submitting their email address, signing up for a service or sometimes, a, k$ s" v9 S! D: d1 B4 J+ G
buying a product. An example would be Ads4Dough or Neverblue.
& A x& `( x/ C6 c4 fAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's+ }7 b; H3 t# }( ?2 w
account, getting the affiliate approved for offers, bumping payouts and just about everything else
3 e* L& @3 q+ C# j- q# G+ @! krelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
4 K+ W2 N/ H8 }8 ]! d* }right from the start can really help you.
, E6 `+ e, q1 L4 ^" r- Q, R9 P" dPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served K8 Z2 D; Z5 @; p0 R; w& [
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
; J- R% B' n8 H9 t& `" {& E- i vview, starting anywhere from .01 or .015.$ o: p8 F4 Y" ~9 H7 l9 b; k, Z
In order to use this type of internet traffic, the affiliate can sign up with a number of different
$ Y6 ^- b# K1 v0 g: f$ p" j7 Ycompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,, Q+ N* L7 w# q3 F% c$ Q
MediaTraffic, and AdOn Network.
- i/ f6 f! i" {2 z1 g( qDon't popups get blocked by pop blocker software?+ q. r y( S+ F3 \# l# ]$ m
No. Popups are served in a new browser window as if the visitor had opened the new window& E7 y* ^4 K: b& d; y& z
themselves.
7 i* q% g$ y$ S* J! ?$ bHow many popups get served to the visitor?
8 \1 \- n: R! F/ n2 y, A1 L0 |The number of popups served varies depending on the PPV network. Some pop more frequently
8 `% q$ Z5 _; j' w# _" B(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
3 ~- `$ K/ \) ^0 h2 qserving this kind of advertising, so they have to toe the line between keeping their software4 ~4 |; ^1 v/ I! X- V, U; x
downloaded and still making a profit.
1 `9 M, ? J; [0 vIsn't this type of software bad? Why would anyone keep it on their computer?
! Y" ~% h( w1 @1 }3 C2 pNo, this type of software doesn't harm the user's computer.
8 z6 |2 [/ @7 R; p' wCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
4 K# |) D! C8 C+ q" k/ s' Ltoolbars or videos to place the software on their computer. The visitor keeps the software in place so
, {( m- g2 {- W" o7 t( V1 Rthat they can continue to have access to the incentive.
. B/ e1 O( n/ `- Y8 g4 O" J' x© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3" M& d5 n+ z( ~8 |
How to Get Accepted into a CPA Network
3 @5 k& @+ O) ]1 ] F) y) IIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place$ a/ |2 |- l1 `9 M; J3 y, ~; i
to start looking for networks is Offervault which lists offers and lets you compare payouts across
+ {4 j/ s! L' s. _different networks.9 A- ?! |5 Q! w/ [5 |
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
# j+ |7 _" o+ I' B3 }application and be as specific as possible about your promotion methods. Usually some time after
9 T" G* R7 f- a5 Qreceiving your application, the company will call to interview you. The phone interview is a critical S- T* Z+ R- Z, U. B Z
part of the application process, and most networks will deny your application outright if they can't get
; x2 Z+ c7 i4 P* U4 k5 [- |9 uyou on the phone.
$ ~- j) l l% [' T dOften, the person who does your phone interview will actually become your affiliate manager after
" m( o+ F* q; w* C3 D0 ?you get accepted, so it's a good time to put your best food forward.* U5 S- E# I; t, e6 s
You might not relish at the idea of someone grilling you about your internet marketing methods over! y9 Z3 u' H) |" y& p; N
the phone, but trust me, this part is critical. Have answers in mind for the questions:
# s" V. {0 P$ Q( z. C& B; qWhat methods do you use to market offers?/ D, ]" K3 F+ q( C
Do you already have a website you will be using?) s. @3 N* I' F q, S* M
How much is your advertising budget?& q9 }2 R6 i" O9 |
What other networks are you a member of?
3 F% F/ Z2 q% dWho are your affiliate managers at these networks?
% I" Z, Z! t4 Y2 p* FDo you use social media (Facebook, twitter, etc.) to market offers?
2 s- v# F5 e# W1 m! jHow much traffic can you drive?2 \: N2 g! X: Y1 `' |6 F
Do you have a personal recommendation from anyone who is already a member?
* p% l- ?3 D( b/ V. AOnce you provide satisfactory answers to these questions, the network will approve or deny your
/ z) R/ E% |' a. Sapplication. If you get denied, just keep applying or call someone on the phone and try again. Be, k: Q( N5 A: J2 P; L$ r% ^
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
. G+ _3 ^ g' X. ^8 a) J5 R# sfor the network can be helpful./ K7 B, {. {# u) H
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
4 J7 S) {8 c4 SSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
7 q, F, U( B6 P+ G$ _( I2 C: [5 A' Fowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know" U7 P$ Z; U2 H- d- W5 a+ Y
people can open a lot of doors as far as networks are concerned.! q& p5 s6 C4 g& I1 Q0 e
After You Join a CPA Network) @+ z. _; e4 \ W. ~. ^+ p
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager% s4 v& n6 J M7 d, h. V( W
and make an attempt to get to know them a little bit.
5 s8 f- D- `4 _9 `Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their" W& M: F7 ]$ z/ R; ~0 z
weight in gold. Start feeling them out from the start and try to get to know them. Once you get/ T# r5 O L! N N: l. |% G
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
; U) o5 T6 O* e6 p/ clarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
5 D% _0 F$ ?: q* h$ Sbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus" [( }* h% T0 ^
email.! \( _1 Q9 i" s+ R1 E
For more helpful info about dealing with affiliate managers, check out:& B ^6 l" R4 L' v: J
http://ppvplaybook.com/blog/musi ... -affiliate-manager/2 R8 \+ C* j8 R, U) K
http://www.mrgreen.am/affiliate- ... iate-managers-want/
: J; F p- v; _/ c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5( {3 P) R4 @2 Z
Set Up Web Hosting7 K+ _+ a! U1 v. F- y' H; G
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
( A4 t$ n9 N( }6 L; {about internet hosting. In general, you get what you pay for with hosting. When you use a shared
5 J& y$ E7 \; X; [) {* nhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
! _' y5 @$ o7 C* Z owhoever else is on the same server as you.4 ^2 G4 h+ @7 T# @
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
: |. z$ A4 b# h; O$ Cenough that the visitor can't close the window before your pop up is even shown. You have about 3- J& j8 [6 p* \3 Q
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
7 E8 {; b7 t' M+ L9 Q% F" `7 j! HTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a9 R2 a/ }7 o. ~0 G0 o- W- J
house full of roommates (hosting customers)." W! V9 ]9 g1 ~1 T0 F* C/ w
In shared hosting, this is like having roommates where everyone has no specific designated area inside& D( I! N& T) x8 B6 a
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
( i* q) j; g9 O0 p/ dfit.
) {) P: Q/ H6 A) p4 M/ ?Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
5 C1 h" `7 }; \9 K wthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
/ n9 p, ^: i. h1 W! `/ O6 R; N8 V/ Gtheir food. Everyone else's food in the house has less space to take advantage of.
. x! W) I+ K# u7 CIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
- X2 @ S* Y& A/ |6 C/ ~# ^9 l7 e8 nany type of hosting this is a bad thing, and especially while running PPV traffic./ o8 K, c9 ` J
In the case of a virtual private server (VPS), everyone in the house has their own designated space
% @! u; [6 T* Y; w. }7 M* uinside the fridge to put their food, and other roommates can't come into that space. The server is6 q5 C3 G( c0 G$ M, p5 Y5 V* q
partitioned, so that each customer can only use a specific amount of resources at any given time.* {' f/ t" |$ W+ l
A dedicated server would be like having the whole fridge to yourself. All of the server's resources3 ?8 s: k" d! P5 E! r& L2 c
belong to you and no one else can use up those resources. This makes it possible to serve much more: C$ S; A$ [7 z+ L) v7 k# Q5 Q
traffic, faster.
' F6 S! g7 ~4 TAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.0 Y5 Q1 D4 P3 K" q8 G4 C$ {
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is' J( X# K2 W9 v+ p7 d
here:
' P* ]/ [# s& @. t/ P4 Yhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
3 i, n7 j3 r. L; O& i$ y A- cVPS&highlight=hosting
& ]1 k) {7 V# W9 eDedicated-Hosting-vs Shared-Hosting
3 W }+ f4 W4 }$ _) p6 w, mhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-& H# V. F7 Y+ F) l6 S6 T9 \
Hosting...Your-thoughts! X9 @: |3 C1 Q# ^& [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 61 n) d5 m( k' m5 l+ T7 u# c, T/ x5 e
Hosting Providers for PPV5 F' K' m$ U9 P2 a8 C0 \, c3 }% _
Beyond Hosting
$ B) w- l- {& p9 Jhttp://beyondhosting.net/5 o) Q$ Z6 t- i" I
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment' J2 Q! h% h9 P% |/ X' A8 C* K, u
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when) E7 s7 p) U, n- F& T
direct linking with PPV. Also, these guys provide great support.' j, |; G9 O% t& b" W! J) d
Prosper202 Optimized Hosting
& A2 y; ~1 f0 U" [http://beyondhosting.net/Virtual ... per202-VPS-Hosting/0 n2 q$ g# ^3 b
CPVLab Optimized Hosting
& Y: T1 @9 _: y# }! Y3 S0 V( Shttp://beyondhosting.net/CPVLab-Hosting/
& w7 W3 J- ] \9 e# q* Z/ EDomain Names for PPV6 s* G- L5 L3 s" z: x
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
) q) V3 G3 K& b/ z2 Uwhere you're going to host your tracking software and your landing pages if you decide to make them.8 {! k7 B6 C y
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,, K: V+ n( \, c0 c. k% u
bland one is fine to start with, to host both your landing pages and tracking software. The .com,+ ^. y/ x. |) }: I
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
0 X! x' l3 \. e2 fterm or build a whole website.. e4 ^* \' n: t7 [2 ~+ D h2 {, v
After you buy hosting, a domain and get those all attached to each other, the next step is to install
, L( I! U) d/ otracking software on your domain. This is really important, because it is necessary to track your2 l U+ N# T: @8 H7 O% r& @2 l
conversions down to keyword level so that you can optimize your campaigns. Without proper* m5 K7 T- L/ I3 h
tracking, it is impossible to know what is working and what isn't.
2 j# t( K8 S' P# }/ G$ @6 Y- FTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
2 b9 z8 _; x' W5 vis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
?5 [- ?5 A/ _+ W) P! Z6 u. U rProsper202" T9 o! m9 H* `. w' L- |
http://prosper.tracking202.com/apps/
9 x" n- J4 _# k/ e9 j& CCPV Lab: g# L+ X1 I5 o5 v% n7 _6 @
http://cpvlab.com/
& ^0 C$ ?8 Z. w. MCPVLab Help Videos
* o9 |) Q( Y; y& G s6 y! G% Chttp://ppvlab.com/oweiw/oiurw/vdm.htm
3 a/ ~" z r* O1 m. I6 G; UAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an( M; E" s' \, M6 Y+ n! }5 q
industry standard.
- O0 }$ f7 \8 \6 h# ]% l( b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
3 z) Y3 `* ]! u' k- H/ kCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from5 E" u3 ]: S# Q6 J A
good support if you have problems with your installation.
/ l8 ^2 W8 T% j: zTracking 202. v% g. N% Y! U1 X/ ~ X- U4 ]; ]
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
4 u5 O) C3 d' |' C! ccampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user5 l' B+ ]3 ]4 K
area.! P# m9 d: [ Q% e
If you choose this option, keep in mind that your tracking software, one of the most important parts of
- q6 j" L% R6 l2 S- Hyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
1 T* i- B1 a1 Ginterface, and their hosting.! \6 _9 f5 Y6 W, A1 V9 ?* b2 y
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords6 ?9 K( I! d2 `' L
and targets which you are bidding on. Leaving this up to chance in order to save money could
" U8 _. |, d) B) ~2 R1 m8 `4 F2 ^potentially leave you open to huge risk if someone else caught on to what offer and keywords you& f4 `2 S; x- Q
were using.
8 U) y5 m$ N% }8 F, `! O9 mChoose An Offer
C2 @& ]2 y' UNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.7 @* `0 q# k! E' z1 b; q
Lesson on Offer Selection) X/ e) K/ L \/ b
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
5 C& K) D. a4 Z! I OIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
- v0 n1 E- V0 Z% x0 BTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
3 i; ~- Z* X; I# F5 jLeadImpact as the traffic source.
8 n d: _0 ]* F; T/ WNow the best way to learn how to put all of this together is to just get started. For some variation in7 V( O8 O9 O! t6 t
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked2 [+ v7 v3 K7 l; x" Y
campaign." L* q; \( V. y( e3 t* m; [
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
$ c, Q2 V' X" X0 {* _0 }" c1 Fpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
6 ^: S+ w5 ]; Vthat all traffic is accepted.
8 j$ N* {* ?' n1 y E$ zFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.+ N& X* K2 G* ?/ \
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can5 x+ Q2 V3 b( l* \" Y) r+ h5 x
get creatives like banners or images specifically for the offer.8 b& a$ k U$ m9 |* [% J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8+ M9 V& }* X/ h$ l7 `, a
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
' A$ `% C! s ^3 mtrack my keywords. Without doing this, it isn't possible to see what's converting.
' [0 F7 E! y0 m$ v% oIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:6 n' e) e7 ?+ S2 ~" }9 {- D9 W
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9* S' ~2 B/ J: \
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the# Y9 V& O% Q7 k7 R* r
bottom of the page:: b( s* z4 u# H- I& y+ n, ?* }
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
) b0 i# K/ U! f \. b' }2 kClick on the offer → pixels → Add a new pixel and this comes up:( M! m' @8 N$ [# H
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL( [- B+ W s/ ?( t+ n
from your software into the box that says 'Enter URL of image to load'.
, A- m2 t( @' |. C& X8 R1 mOnce you do this, it should look like this:* M. `+ @0 x3 A% q3 }% |3 t
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
" y* j, V3 q5 S. t" E: ^Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:' C* z/ ~. G9 |: ^+ n$ n" Z
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either" t: m7 K2 p# _1 G0 I& g
Prosper or CPVLab.
6 B7 x! ?% J8 B. }1 x! Y' g; h3 i' V; { p8 K, l0 \6 D' L0 C
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发表于 2012-12-27 18:47:17
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