|
|
PPV GUIDE [PPV新手入门][28页]
" s3 W3 s8 `5 s; n# x详细的请下载电子书！2 n# \! C# D; ^) m9 `
1 V+ l" O9 V- _$ }4 A' j( E
5 L! M) E2 V5 T) e' A2 |) `. k- v
Newbie Guide) d0 c9 n I! b2 C6 R, j
PPVPlaybook.com4 I* p$ @% X, R/ ^
Tracy Shaffer0 Y7 |/ K0 J" `
David Ford8 f0 I% E7 ^0 d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
. \7 e0 g% u4 h. v& \+ S' ?& _+ xGetting Your Mind Right to Start Affiliate Marketing
' ^/ j- n3 ^, ^' U) v5 pThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an- C. f9 c- } [( c& O' G
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where, I- ?1 m- I3 ]8 D: T
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing3 u7 F; s) F3 n/ ]. q! i
with any success, these claims are laughable and far from the truth.. p: m5 H: M3 q ]
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash/ e; b; c8 l/ \5 ~
flow management. The main benefits are the low barrier to entry compared to other businesses, and, u: H! J- w. b' J1 g
the ability for a marketer to be a one person shop and make an incredible amount of money with low: S. b# _! r9 t; j; {- k2 }
overhead.
: k: W/ C- S/ U5 V q% AThe winners in this business are the ones with persistence when nothing works, who know there's
! ]5 C8 z: X: Uplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.5 l) X! q4 _" a A( K# P
The cold hard reality is this: virtually everything in the space is changeable, what worked today can( W7 c* N, n; G& y0 B
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.! X7 Q' ^( o* _1 \
Most of these things happen suddenly and without warning, and they all contribute to the amazing
, p9 ]7 a. i6 B2 k4 |learning experience available to anyone with a few hundred bucks and the ability to open an( f. P; M- [" L+ y- P
advertising account.
1 K5 E1 I* |, R+ |Your competitors are willing to work at this around the clock. This isn't a push button, instant business- X8 Y/ [. O! z- K
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet. C3 s* @- j' K' }
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,9 a& c% _+ K7 X& a; k' @+ V
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
) W: ~" \ x9 s4 FWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you1 B' F! b/ y* ~
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
4 z1 q D) i1 b* H! O; \started building.
( v7 g( m' O- U4 g: |* iThings you need to get started:
* F4 i/ s; y3 _" r; b1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
. [2 N% G/ R1 P& G8 T+ @1 N2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)3 j" u0 A# q h; [3 }! Z/ |, D
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)) j2 w( E) S0 ?5 [9 {3 R9 \* X' N
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
3 @' h( x+ M/ |1 b5 }6 W7 jThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
' P( U9 @7 p# c- q* l! Fwith PPV.
; J {" H4 d* M3 a6 _6 bBasic Getting Started Definitions* z8 t. _+ h6 G( A0 ^( w6 H4 x
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more. ]; h# T& q+ i# v. K8 O
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main6 O. j' _6 n( I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2, p8 e; [+ }3 ?& J9 k( o
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
& g5 s' R' s& BCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
[4 w9 o; t! [9 n6 u" ]( ?receives a commission on that product. An example would be the Amazon.com Associates program,2 [! h8 ]7 K, I6 r$ A* [. e9 x
Comission Junction or Clickbank.
0 e5 H0 T0 a' T9 ]( @+ H! w$ D0 mCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes* K7 W" ^2 ] J* L* [
an action like filling out a form, submitting their email address, signing up for a service or sometimes
, D1 m" J" y8 k% rbuying a product. An example would be Ads4Dough or Neverblue.
x; l8 {% q% sAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's7 s& Q0 g+ {# L7 G. Q/ P# _
account, getting the affiliate approved for offers, bumping payouts and just about everything else
' S( X1 ], G5 y6 v$ k9 c+ O# p( |related to an affiliate's account at the network. Having a good relationship with your affiliate manager* x; u/ I9 J/ N# m& z
right from the start can really help you.
* r# ]+ z. l2 U6 I# @, ~PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
; n/ c$ K+ q9 b/ y6 `# Gin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
; }, x6 @# Z1 q3 P9 T2 e, Pview, starting anywhere from .01 or .015.
6 ?" A% V( e) G8 j4 AIn order to use this type of internet traffic, the affiliate can sign up with a number of different
M9 j9 K9 d0 Y3 z0 D/ scompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
* Z2 e/ y: u0 @. E0 \3 bMediaTraffic, and AdOn Network.
- J. s4 g8 w" W3 i6 ZDon't popups get blocked by pop blocker software?
* e8 R: z2 |# [No. Popups are served in a new browser window as if the visitor had opened the new window5 J! s! G% p3 u" [& H( k' ]
themselves.
# P" t' P+ K( l& k5 O. r8 \How many popups get served to the visitor?
0 x2 b2 L) K+ U1 NThe number of popups served varies depending on the PPV network. Some pop more frequently
: N3 X; X. D- ~* ](LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
! T7 S7 N: F- w3 J4 [5 M5 z- zserving this kind of advertising, so they have to toe the line between keeping their software% `! l) D* M( e( {! B" \# I
downloaded and still making a profit.
3 w, z2 F! V, p: K0 D& v, [9 u" K" DIsn't this type of software bad? Why would anyone keep it on their computer?
/ v {' w5 n" I3 K# nNo, this type of software doesn't harm the user's computer.
K) `; s1 ~! t8 b4 ?0 wCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
& a. Z2 Z4 F9 u ?4 g/ G0 ktoolbars or videos to place the software on their computer. The visitor keeps the software in place so: k0 c6 O* |( J/ p6 V# q- r/ R
that they can continue to have access to the incentive.7 m0 O& f, f" m8 | l# b M w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3" H W Y) O2 l% N9 o b
How to Get Accepted into a CPA Network9 h# F9 | D8 a4 k z
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
3 W# j) | l( U; e ^2 X! _to start looking for networks is Offervault which lists offers and lets you compare payouts across2 W) K1 [7 M7 n9 m3 ?. W
different networks. V3 d' h1 Y( f5 S' J4 X r/ p' G9 O: N
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
, i/ y1 Y# R* I6 d/ [application and be as specific as possible about your promotion methods. Usually some time after. Y9 t, O8 s2 k/ }, f) X8 f% [
receiving your application, the company will call to interview you. The phone interview is a critical
- P6 P9 M# s. ~( ]0 I; Opart of the application process, and most networks will deny your application outright if they can't get X: P/ X, I7 H# V% p
you on the phone.
1 U6 B4 j1 v4 G1 R8 b: uOften, the person who does your phone interview will actually become your affiliate manager after
0 ]; h/ g( i. @" r- q) Gyou get accepted, so it's a good time to put your best food forward.
9 |, Y% R) d' I/ T$ bYou might not relish at the idea of someone grilling you about your internet marketing methods over2 `2 i/ k- A3 l% N$ v8 X; Z, i0 W
the phone, but trust me, this part is critical. Have answers in mind for the questions:
. _! \9 `6 ]3 T! v/ @9 QWhat methods do you use to market offers?
0 f6 N* ?# x! i8 LDo you already have a website you will be using?
2 R4 E7 F: W( }How much is your advertising budget? R1 G' u# V8 C7 Q) @! T- k
What other networks are you a member of?6 P+ K/ H# A: X) T) a; \
Who are your affiliate managers at these networks?* T- v9 u+ ~( Z! n
Do you use social media (Facebook, twitter, etc.) to market offers?
/ @0 G; Z' x: Y, T. zHow much traffic can you drive?" A; n1 F- k7 D( {
Do you have a personal recommendation from anyone who is already a member?
3 f7 F$ p$ W6 [Once you provide satisfactory answers to these questions, the network will approve or deny your, [6 Z& b! N2 s' o5 H: W
application. If you get denied, just keep applying or call someone on the phone and try again. Be
$ t1 J& A' d5 a& C' e3 [persistent. Also, getting a personal recommendation from someone who is already an active affiliate
; F C: m/ k2 v, P T, f' R% m+ qfor the network can be helpful.
; e5 u1 \, A1 `5 y9 N% STo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
. I/ n' ]) Y8 K0 q* s+ G; vSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
8 P B; n0 [, oowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
: s! }7 v# d" \/ m* E4 Dpeople can open a lot of doors as far as networks are concerned.; P3 Z4 B) t" m v" j
After You Join a CPA Network, R! H5 C+ t5 z% n+ ^ b
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager( z I$ v, f7 T/ V( ^! R# T! s
and make an attempt to get to know them a little bit.
" C) P( v8 m. I \! Y, s0 ~2 VFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
/ J% A2 E; I% x$ n! o; Oweight in gold. Start feeling them out from the start and try to get to know them. Once you get
* N0 A$ m! }' V/ y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
9 x1 F/ C/ X7 D alarger, they can really help you with your marketing efforts, scaling campaigns and getting payout$ c+ Y, e3 d, d! o
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
! n2 R/ K& I. n, Lemail.+ k, r0 E6 W; x! v. o6 V d
For more helpful info about dealing with affiliate managers, check out:
% ~# ?7 }; Q0 ehttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
' o3 _( C7 r2 p, h+ V( Yhttp://www.mrgreen.am/affiliate- ... iate-managers-want/6 m$ k0 `% o0 r3 y! n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
C+ y0 ?; B8 N9 e% @0 \Set Up Web Hosting
- f3 p# x, [+ L8 |; qGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
. C4 a# c% @8 C8 g2 zabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
/ C2 `( ?+ G* ^1 N9 e8 c0 V m- Y; qhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with, S- u8 M5 d- j, e0 W$ z
whoever else is on the same server as you.3 W: t! e- Z2 u0 C
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
6 m6 z a! _2 _: c7 ^enough that the visitor can't close the window before your pop up is even shown. You have about 3
6 q' k5 e* V8 x8 z+ u! Z, f0 D# Cseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck., u+ o! i3 L3 M9 @% G" \, c6 a
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
) S: M( ]6 `6 [( N4 K* D whouse full of roommates (hosting customers).6 C, [" }9 G6 c0 c4 d8 ^3 T
In shared hosting, this is like having roommates where everyone has no specific designated area inside
, }) H8 Y& _7 \/ p* Nthe fridge where they are supposed to put their food. Everyone just jams their food in however it will( N, }' Q% y* t
fit.* g2 J6 W: m y
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
. A# a: a: h9 Z4 u" {; w8 M5 Vthe rest of the roommates, by virtue of simply needing more space and resources to accommodate3 u' g6 M0 @, D! @: m2 ?
their food. Everyone else's food in the house has less space to take advantage of.
, W* P7 \2 c* \0 n! i3 ?; JIf you have less server resources to take advantage of, your ability to serve popups will slow down. For ]: }/ W2 o8 E3 I" M3 i
any type of hosting this is a bad thing, and especially while running PPV traffic.& F" @6 s: w7 y, d" s
In the case of a virtual private server (VPS), everyone in the house has their own designated space& u U/ \" `6 F3 U4 y
inside the fridge to put their food, and other roommates can't come into that space. The server is F* M Y3 X; d: s/ A6 v
partitioned, so that each customer can only use a specific amount of resources at any given time.
) Z9 y( i) r8 r; P' V* ?A dedicated server would be like having the whole fridge to yourself. All of the server's resources
. I9 K+ m' ]3 s V( p* `belong to you and no one else can use up those resources. This makes it possible to serve much more
& _( O. B& i2 n1 e% Btraffic, faster.
" u0 C W, v7 ^: M& d9 g; a7 D& NAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.- T( z5 p6 y) Y/ ?8 _' ?& |
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is7 G( ~9 a9 t# x, ?8 J; D# T
here:2 c% Z4 @9 V% @& F! J: g
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-4 b) F) H1 l0 M* P
VPS&highlight=hosting
8 v) g1 C0 {/ c8 |5 z. @6 lDedicated-Hosting-vs Shared-Hosting7 k/ B7 }7 \ b& a! F6 l: G. M
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-. m( g8 d; y! I1 L+ X6 [
Hosting...Your-thoughts% }. g" n2 t! T6 I0 u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
/ Y6 A5 m( M3 pHosting Providers for PPV: O! P; g5 z5 z# s, E1 _# }
Beyond Hosting" l/ K. d* c6 E% t9 l/ z
http://beyondhosting.net/
! [" b: }" i7 b7 M1 ^5 C9 GWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
- R- W! F! ~% W4 G4 s; freceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
( N' b; [* q9 M. X% @! Y# I) sdirect linking with PPV. Also, these guys provide great support. O% i- a- {& x- f% O( X& |
Prosper202 Optimized Hosting
# u$ x; `. C* l" @! @! zhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
6 p( A1 l9 x8 @( Y! s0 dCPVLab Optimized Hosting _5 \9 R5 `" J" s$ S1 r
http://beyondhosting.net/CPVLab-Hosting/
$ ^6 ~* S& H6 F5 f6 l$ uDomain Names for PPV, r/ F* i# i; _% y
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
) Q! h' Z% S. ]& M- G2 ?5 Nwhere you're going to host your tracking software and your landing pages if you decide to make them.5 M7 K' c% A5 Y# ?# Y [
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,3 r- }6 b4 M0 f* I
bland one is fine to start with, to host both your landing pages and tracking software. The .com,6 e) R1 W8 o( u0 @. l$ w5 g0 ]
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a, W5 A7 z) ^ M- J
term or build a whole website.! z7 p8 A4 g% e# P5 \% b: k; w" S2 k8 {
After you buy hosting, a domain and get those all attached to each other, the next step is to install9 ^ m* b$ _2 ^9 K( S
tracking software on your domain. This is really important, because it is necessary to track your
3 S9 M# C" ` xconversions down to keyword level so that you can optimize your campaigns. Without proper
( P5 b4 z6 u( L' ?tracking, it is impossible to know what is working and what isn't.
) g! F q8 {% X8 [. ~& |- UTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software P; D2 E/ O! q% \
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
: d- d' ]) v1 T& v: YProsper202
1 B' } X2 t+ @( z* }http://prosper.tracking202.com/apps/+ ^$ v ?( m8 D: ]
CPV Lab
* k9 }4 ~: l* D- D- Khttp://cpvlab.com/
* a8 u- }, o6 Y. a- `( tCPVLab Help Videos
5 x# u# X' Q0 f2 `http://ppvlab.com/oweiw/oiurw/vdm.htm
# Y7 C9 [8 Q7 i* fAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an' O! t$ ]9 l4 X9 w E2 H* c
industry standard.8 b! H/ q6 k- N% ~9 b2 F* \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
7 n! e3 d% q. l* s/ FCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
0 h# j" |- D2 e: Kgood support if you have problems with your installation.- _+ ^6 `3 A9 j- r, f
Tracking 2023 }& ^ r2 `6 u' t) O4 Q4 @
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
, n# ?# w( a( F: E4 Q$ Vcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
/ h; k5 T# L1 N& Earea.
8 I" i( o* ?; Q8 j' eIf you choose this option, keep in mind that your tracking software, one of the most important parts of1 y# R7 d0 C; |8 R
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202* z/ |! n$ W9 c5 Y0 F& r
interface, and their hosting.
/ H/ _9 |: `0 W1 i3 y# ]9 N! IAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords% ?" \0 s+ D, R
and targets which you are bidding on. Leaving this up to chance in order to save money could
. C" H7 I P1 p9 c5 j$ lpotentially leave you open to huge risk if someone else caught on to what offer and keywords you; l) n1 d7 u0 t% X8 b8 s$ E
were using.9 c( A0 h& [* N! w T: }7 h' [6 G
Choose An Offer
. X: b( {- d5 j1 KNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.$ t/ X; B+ S+ T* u0 h& E" ~
Lesson on Offer Selection
& O' w1 n+ s* p4 U* ^$ I# ~6 z* khttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
+ @6 ^( I5 d! s+ f; O; |In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
7 Y( t0 p, V+ z0 }: i# X0 T9 v/ CTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using; W& M% C7 z5 [/ k' \
LeadImpact as the traffic source.
$ M [0 k2 r5 X( g2 PNow the best way to learn how to put all of this together is to just get started. For some variation in1 u/ g6 t/ f" I) B. O& H1 X
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
% A) l9 _, H2 G1 ]+ mcampaign.* p3 b [" m! {& k/ h
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first/ i0 t- U; y4 U5 Y6 G
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
) _* r5 D0 Z6 A. ]that all traffic is accepted.
# Z& b$ |( W/ ]: T5 h# Q xFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.: O4 B* D [0 ~8 e" s5 X
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can4 C+ C8 P! t5 {( n8 t: F9 R
get creatives like banners or images specifically for the offer.
' B" D/ G/ i' m; K$ k7 h© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
; L" { }* m- K8 y+ \Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
" z" x- i5 W s4 Q2 h; O* b" Itrack my keywords. Without doing this, it isn't possible to see what's converting.
' g& g" H) Y' O$ r/ @& bIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:4 Y* c. A7 ^& _0 \$ ^' k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9. L$ J9 h3 W% F# H
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the. l0 r4 F H, z4 K
bottom of the page:
0 T5 r- L& F& Z2 X5 u. l# dNext, I have to cut and paste this pixel into my offer at Ads4Dough.
?8 c. u6 ^& fClick on the offer → pixels → Add a new pixel and this comes up:
$ b. d5 v, u- U0 q3 R0 xMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL1 P3 F5 M( u! F
from your software into the box that says 'Enter URL of image to load'.
# z" r6 M. Y% @, QOnce you do this, it should look like this:
3 D/ H: Y- Z# V1 t8 B© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
, m. E) I* ]' I; PClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:! B5 ^1 l! I2 h5 B3 ]% \: I9 u
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
7 N3 J' i1 i1 S8 X0 LProsper or CPVLab.
6 ^2 E% y9 j: q# r ]/ t Z) X
& U9 d; H1 V0 q$ b |
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
