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PPV GUIDE [PPV新手入门][28页]
: X4 Q$ c: E. [( @4 x' l! p# F6 ?. z& T) A详细的请下载电子书！
7 U% Z( X; } S% @+ i/ i/ D; v! U* q
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: V: V) x2 P5 aNewbie Guide
6 x3 V0 j" i( l# l2 ^3 D0 oPPVPlaybook.com
# g( D& P, ]& m; q A Q9 ?+ |Tracy Shaffer
+ }! x2 \( J; q* L, gDavid Ford+ k x1 B/ `0 I- F6 Z6 @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 16 H' W+ v' X- F$ Y$ w
Getting Your Mind Right to Start Affiliate Marketing
: m2 o) U `' Z) I/ ^4 ?- _! ]The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an3 [4 p$ ~, U! ], ~
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where a9 O& a. N1 w k9 U* f( M
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing8 J+ k C$ q2 C/ s* c9 |( D
with any success, these claims are laughable and far from the truth.
( D6 s, }$ W& c2 b) A# K! jAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
9 ?. ?% E k3 aflow management. The main benefits are the low barrier to entry compared to other businesses, and9 t) [3 Q: J L- H9 d" ]& G L' K
the ability for a marketer to be a one person shop and make an incredible amount of money with low2 _, F! A& ?1 \- j; v7 V `& _
overhead.
- [5 v$ w' @8 v- G. z: J' lThe winners in this business are the ones with persistence when nothing works, who know there's8 t% g% H* F s( K8 f
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
# w- ~! |' A* F; {: ~4 sThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
6 B+ b6 \4 K4 J1 Tstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.& F h! A$ D7 |
Most of these things happen suddenly and without warning, and they all contribute to the amazing
3 k$ m: [/ V4 i: f; Rlearning experience available to anyone with a few hundred bucks and the ability to open an5 O1 T; @+ P. p8 Z: [6 H9 A! O. R8 f
advertising account.
" ] ]( ?/ D: HYour competitors are willing to work at this around the clock. This isn't a push button, instant business
8 D4 u* N: i5 E% ~where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
n: N8 }( _0 Q6 w2 a3 h4 Omarketing has spent countless hours learning, trying new things, launching, tweaking, improving,9 y7 ^0 ~8 v8 l/ s$ v! |
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
. V9 G2 M. o2 TWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you' x9 z: O: ~2 W# \+ y* H e1 D
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
8 R- u3 y% O$ X1 }( w$ {) C) ^started building.6 z( H5 V: z" u, n
Things you need to get started:8 }: }. {% K5 j" c# d( ^3 ~" a
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)* n) Q w0 ^5 `" Y
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
) y$ N/ W( b+ o" H5 a; |# w3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
1 Y) D- f+ f& H0 }9 c6 v# Q; T4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)+ }2 P n7 Y* U! `6 h
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
0 a1 l# t; a9 Q- w# Lwith PPV.* B, q2 L) |9 J4 B+ E) X
Basic Getting Started Definitions
1 x& o. j8 n: ~5 B# fAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
3 i1 g$ b2 X7 R1 R# h, Yaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main7 ~* P4 M: B! t: e! q0 q3 m
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
/ u1 C( Q6 v- l( Otypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).5 @+ `( D( C5 q8 c
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
8 r% D( H; p' V/ N$ ], T8 ]receives a commission on that product. An example would be the Amazon.com Associates program,/ N" i1 Z& |1 T: {; l
Comission Junction or Clickbank.
" L5 n' Q8 k7 p& B4 j) |Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes) \/ c) A- v$ e$ X1 |
an action like filling out a form, submitting their email address, signing up for a service or sometimes
# ^9 K* K3 [: t/ Z* _8 Jbuying a product. An example would be Ads4Dough or Neverblue.3 U; ~2 b1 R* K5 y. d" W& U' B
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
, N& H# t+ [$ e% d, ~, Caccount, getting the affiliate approved for offers, bumping payouts and just about everything else5 N1 V3 w/ w/ {5 _/ {9 j
related to an affiliate's account at the network. Having a good relationship with your affiliate manager
0 t/ t7 p, L- cright from the start can really help you.
# O1 B% m: `3 b; r B3 oPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served; x1 N7 c `- p; i: F3 o
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per6 \0 r3 V0 ]# E2 B# Z
view, starting anywhere from .01 or .015.
7 w8 ~7 O& p. z7 Q- _. L" C. qIn order to use this type of internet traffic, the affiliate can sign up with a number of different
b; a2 ]; R7 c2 u5 ?0 acompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
9 @' t5 J6 K9 s$ cMediaTraffic, and AdOn Network.
& L( ^4 z4 w0 b+ z2 bDon't popups get blocked by pop blocker software?
* G& K+ e4 I% N8 o+ R5 u* n% x* `6 vNo. Popups are served in a new browser window as if the visitor had opened the new window9 L& k: o7 }: L/ R0 X$ L
themselves.& g! X5 z$ c- N& E( a
How many popups get served to the visitor?( V' r7 K: |; t! `* s2 K
The number of popups served varies depending on the PPV network. Some pop more frequently
+ k8 t) g+ H0 W$ D- m+ S(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by8 J% T k4 u5 j
serving this kind of advertising, so they have to toe the line between keeping their software* l2 J1 N# @' u8 B3 b; d; r
downloaded and still making a profit.
( H* a, e$ C; z6 X R( NIsn't this type of software bad? Why would anyone keep it on their computer?
, m0 j( w l$ I* `No, this type of software doesn't harm the user's computer.
) O2 l, _7 P0 S% }9 {6 UCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,& F3 \7 T3 i2 y. y6 B
toolbars or videos to place the software on their computer. The visitor keeps the software in place so2 G" O7 b( J4 Z0 p0 {
that they can continue to have access to the incentive.: @+ K7 m% y) p3 w9 K3 p- ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
9 t; O+ P) Y- sHow to Get Accepted into a CPA Network( P; B/ b' L0 j! C
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place) [, O( F4 y3 S" [
to start looking for networks is Offervault which lists offers and lets you compare payouts across
: h q/ n' V& A* |- sdifferent networks.- |/ ] z7 i1 v9 U- N
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
: Y% r' @ f. ?% [/ napplication and be as specific as possible about your promotion methods. Usually some time after; ]$ P, p: @1 F4 e
receiving your application, the company will call to interview you. The phone interview is a critical$ a- s+ Q, Q- _2 ]& z# u b
part of the application process, and most networks will deny your application outright if they can't get
! K. k4 R* s7 Ayou on the phone.
8 Q: J0 v3 ]( y8 T9 [ K) gOften, the person who does your phone interview will actually become your affiliate manager after+ S1 q% {6 v L3 J
you get accepted, so it's a good time to put your best food forward.
6 S! }, z* o# c0 _You might not relish at the idea of someone grilling you about your internet marketing methods over
, `8 z1 P% I4 f8 Nthe phone, but trust me, this part is critical. Have answers in mind for the questions:
2 y g, p+ s! q S% \# _- M8 SWhat methods do you use to market offers?
2 \ Q2 k# |; oDo you already have a website you will be using?
5 a5 z& `" g8 |4 Z2 k5 wHow much is your advertising budget?
1 {7 L& S/ u# TWhat other networks are you a member of?# j9 G" l H d
Who are your affiliate managers at these networks?( W! w8 e& U& g) B: {8 p' ~
Do you use social media (Facebook, twitter, etc.) to market offers?% L3 P3 i8 R( v# |5 k, t
How much traffic can you drive?% p6 |9 K Q7 ?: s, u# P7 C/ |
Do you have a personal recommendation from anyone who is already a member?
1 A7 |3 ^- K% `' x) eOnce you provide satisfactory answers to these questions, the network will approve or deny your l" Q; q# w, y' t4 Z
application. If you get denied, just keep applying or call someone on the phone and try again. Be8 Z5 x6 H% c4 u& J" c, N
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
3 Z5 b. P) i8 Y% z6 {for the network can be helpful.6 ]. M7 {" f' k& A* L
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
B! B; [# N* _- nSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
/ F4 F/ U8 b% B3 f& nowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
E& z- b) Z$ |1 c7 B6 E4 zpeople can open a lot of doors as far as networks are concerned.
: d0 d! J7 Y% u M! s# [3 }, gAfter You Join a CPA Network
L, P+ v" O& m! uOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
- Z4 n' m- l+ ~7 mand make an attempt to get to know them a little bit.
9 f& K0 w+ o7 H( l$ dFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
3 `( {! @0 t' C+ n, aweight in gold. Start feeling them out from the start and try to get to know them. Once you get
& k" W2 e% S+ u: q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4- l: d+ W( i# h: N) Z
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
# ]5 C. [' m/ ?& Y( F6 I8 C" Xbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
% K: @( P! A1 e8 w5 R: g4 `email.
; x: k b; K* D& ]3 zFor more helpful info about dealing with affiliate managers, check out:2 `' P t) Y+ L8 S
http://ppvplaybook.com/blog/musi ... -affiliate-manager/7 C# ]- v" z. `$ B$ F$ b
http://www.mrgreen.am/affiliate- ... iate-managers-want/
9 ], M+ \. s- L" Q- K2 R1 g+ U# k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
9 l0 m9 g2 Q' f2 }. ~/ c* ASet Up Web Hosting
; n, r$ J" o0 z# r4 KGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said7 n+ ^# u$ t, U! V2 E9 n) O
about internet hosting. In general, you get what you pay for with hosting. When you use a shared/ P& x/ [: |7 }+ N! `' D, C8 g
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with! U& X( z( Z, d9 S& O' Y
whoever else is on the same server as you.
7 W+ F3 ~- t% h% J2 ESpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
$ ?+ N$ Z' `' ]$ L5 r& I Venough that the visitor can't close the window before your pop up is even shown. You have about 3
2 J2 Z$ r0 m. A5 j+ J+ W4 fseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.1 L# @9 s; _ Q2 }* L9 w
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a! q0 W% U% v8 I
house full of roommates (hosting customers).
1 \$ m) l" P" h+ F9 |, {8 z3 v& `- hIn shared hosting, this is like having roommates where everyone has no specific designated area inside7 N# z! n; L% G: F7 l& h3 O
the fridge where they are supposed to put their food. Everyone just jams their food in however it will# H8 y5 c, b; E
fit.3 y: x9 }5 O0 l8 |7 X. r
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
! @3 X2 v4 Z( Zthe rest of the roommates, by virtue of simply needing more space and resources to accommodate6 c7 ?2 K$ t6 V l9 m( p% D2 e
their food. Everyone else's food in the house has less space to take advantage of.( ] h$ F$ v0 t& E1 y5 [* }. p' e
If you have less server resources to take advantage of, your ability to serve popups will slow down. For5 Q% Q+ O) c) G5 `
any type of hosting this is a bad thing, and especially while running PPV traffic.
7 u# |, O" v O$ n; ^ _- \% f( v5 sIn the case of a virtual private server (VPS), everyone in the house has their own designated space( x/ i3 ^) m9 m- V' W0 u! }, M: i0 i
inside the fridge to put their food, and other roommates can't come into that space. The server is0 E1 E: ^/ O5 ?& I3 `% m
partitioned, so that each customer can only use a specific amount of resources at any given time.: G3 a5 i" D" x9 \) f
A dedicated server would be like having the whole fridge to yourself. All of the server's resources: ?0 k! h( K7 g | {
belong to you and no one else can use up those resources. This makes it possible to serve much more; g% H( _1 p5 g' Z2 L+ ?
traffic, faster.2 e. N5 u$ |3 N" [5 w: `
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
. H4 [; }4 o$ e- }Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is0 U: {2 K3 X$ h7 k
here:
1 x2 D5 \$ B; F+ V2 rhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
# e( V4 }0 b& n* H" ^; nVPS&highlight=hosting/ g. ?6 C. B: }) c! S
Dedicated-Hosting-vs Shared-Hosting+ O( t1 Z) H" l
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
/ s3 w3 P1 a w4 qHosting...Your-thoughts% ]3 \8 J+ b I) H4 o( J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 66 l/ K$ A/ I2 O, E; S3 l6 U
Hosting Providers for PPV
) b" P& _+ M0 p/ K7 ^- `2 q/ iBeyond Hosting
/ I! T7 K# U( O7 uhttp://beyondhosting.net/
l+ J4 q# m6 m* v: uWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment' `- W. O2 V. U H7 A8 y
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when& N B4 ]1 }1 p1 [9 p
direct linking with PPV. Also, these guys provide great support., |- G$ E& y0 W$ I/ j, T% s
Prosper202 Optimized Hosting
( ?$ H' z& l: N8 \2 E Zhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
5 p/ x3 I% [% r7 V i8 D% fCPVLab Optimized Hosting
' k& c, `7 h9 R! \# G8 k. u6 Rhttp://beyondhosting.net/CPVLab-Hosting/
5 Q3 |( m+ _8 e" C, q: @) u9 EDomain Names for PPV2 b% i: t' f8 v
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is' M8 q/ x* J4 W/ m
where you're going to host your tracking software and your landing pages if you decide to make them.
% g8 g8 ^. M4 x7 W X2 i: d+ B1 GOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
8 O5 x, x9 D8 F4 z1 t: Sbland one is fine to start with, to host both your landing pages and tracking software. The .com,
/ O* W9 c f; p6 Y, \; M.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
|6 c/ w0 E( cterm or build a whole website.
* y1 ?% M0 W. s+ kAfter you buy hosting, a domain and get those all attached to each other, the next step is to install4 w) b6 Y: D2 g8 P, ?9 Z* n: G
tracking software on your domain. This is really important, because it is necessary to track your: v" L+ @/ L6 \. y0 o( B, Q
conversions down to keyword level so that you can optimize your campaigns. Without proper
0 \2 |$ L+ W- Ztracking, it is impossible to know what is working and what isn't.
# f) r. A; j I2 LTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
5 x3 q7 @# {6 n. V3 z5 `: c; L. Jis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
( L) G6 P; I; S5 E! RProsper202( g1 \0 p+ ~, t' N7 ]+ A1 b
http://prosper.tracking202.com/apps/* F' ~; f: u7 a1 i5 x
CPV Lab1 q; a; V$ u( M% f" t. j6 V3 z
http://cpvlab.com/
% C) F' @ E, s W6 z5 ^CPVLab Help Videos- z+ C7 A l6 q5 `2 c. b7 `
http://ppvlab.com/oweiw/oiurw/vdm.htm
0 Z0 d% z& g! Y: {; z- `6 M7 WAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
5 s. F5 F* |: n2 Iindustry standard.. U) F3 \8 B+ H/ N; E3 @6 f
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7' {+ P K4 z' H j: u" E
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from# E% J1 U2 G$ ^$ s1 s8 C
good support if you have problems with your installation.
, I' A" E) x8 r/ _4 A# V. nTracking 202
/ P+ Q( N* x8 [4 M; f! {6 rTracking 202 is the hosted version of Prosper202. You can create a free account and then build your6 O9 D, y0 r7 w2 P
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
8 p4 e# r! E7 e5 i9 b+ x0 c- h& x3 ?area.
% K* A- \" C) L& e$ W2 @, {7 tIf you choose this option, keep in mind that your tracking software, one of the most important parts of
1 f7 V1 m, } s0 |your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202! v- d6 r A# u2 D
interface, and their hosting.! s# X# c2 b6 n. L. ?
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords, G* a p3 w, Y8 l1 z
and targets which you are bidding on. Leaving this up to chance in order to save money could7 D/ `& {4 f( q* e
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
% I/ n2 k- m( p9 Qwere using.
. d4 K/ X. g6 Y6 i, D! m6 BChoose An Offer* @" j' n# p1 B- e& h
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
# G3 ?& k* W' \, J. NLesson on Offer Selection) k$ u v. D+ r8 @( \* \5 i
http://www.ppvplaybook.com/forum ... on-Selecting-Offers! |3 Z% Q2 j7 s, R1 n8 Q& e
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.! a0 a: f7 H* C% f z& H3 E
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using1 L8 M. i) `3 ^( i6 Y5 N8 Z0 ^
LeadImpact as the traffic source.
1 C* @3 Z" w2 nNow the best way to learn how to put all of this together is to just get started. For some variation in
" W3 f" c# o! ]2 V' Zthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
* B* D! r4 K1 _campaign.9 C8 N) _8 l4 I
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
7 I# c& p* t: @0 Z# `) tpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
: c( N5 S9 k) [4 gthat all traffic is accepted.! q/ p* T% M1 h$ M! l
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
- W" p* M# F! Q/ C; D" jThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can8 @% W1 n) ]. t- e/ U" t4 P
get creatives like banners or images specifically for the offer.9 Y$ ?9 n9 h$ P4 \
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
+ w$ i, ~! e+ Y2 l& f1 MBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can6 N4 I1 j4 a8 n$ @- e2 t7 p( `
track my keywords. Without doing this, it isn't possible to see what's converting.
7 D8 q" m3 ~* Z7 z. [, D2 T# h& pIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
! _9 z, e8 a; Z3 T8 `8 J5 P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9- Q& w3 ^3 ]9 Q# \, W6 `
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the0 U% g8 a2 ]4 t3 C, e
bottom of the page:
S0 _* t+ q7 `; v8 e# N7 TNext, I have to cut and paste this pixel into my offer at Ads4Dough.
. a2 S7 k1 X3 B# G) A, e' ^4 @/ rClick on the offer → pixels → Add a new pixel and this comes up:
- @; N8 \' m1 u9 H2 e5 n( T. xMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
* s; H$ \& ~0 ifrom your software into the box that says 'Enter URL of image to load'./ N# F1 q" z! W, W* |0 D+ E y
Once you do this, it should look like this:
+ d0 ~1 b' @7 s7 }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
: F/ f% ~6 a& C' E/ TClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
* r8 T5 l7 |( r0 X' YNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either2 r6 w8 B" x P0 G" J% `
Prosper or CPVLab.
! h% J1 w5 S3 C% [, L
" ^! ~+ B1 m# Z. H/ w1 H3 f6 V( p |
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