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PPV GUIDE [PPV新手入门][28页]" ?( L. w1 N. A) q2 h
详细的请下载电子书！
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# R5 G5 u& L" p+ {/ K. b% U# CNewbie Guide
' i" @0 W2 h! u! d9 \3 {+ ]7 e) [PPVPlaybook.com
* [" |" Z" s* |1 @9 G* F0 NTracy Shaffer8 ]* ]% E" X! r' T3 l
David Ford
7 z4 z% i5 W0 ~0 G# M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 15 K9 R7 q& k7 {7 H$ I4 C- p
Getting Your Mind Right to Start Affiliate Marketing- _. g7 r% F( `$ q% r9 M+ x
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
3 s, j0 e" n: G# R3 ^# g" T) r, ?1 @ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where' z3 Z/ ]( W/ \
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
' d3 Q0 s' G# F9 @* {. y. K, }2 i# {! S" Owith any success, these claims are laughable and far from the truth.8 \4 ^: w$ ~+ O% o+ b3 v% M; H
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
( m" ]3 b" K2 Kflow management. The main benefits are the low barrier to entry compared to other businesses, and
! p* A. s, h% e% H ?$ ythe ability for a marketer to be a one person shop and make an incredible amount of money with low& H+ I1 O" C: g
overhead.
0 J: Z0 P) ?& _$ ], MThe winners in this business are the ones with persistence when nothing works, who know there's
/ O" z @* i4 N, F# Z T9 c& _, rplenty of money to be made and just keep at it, who can fail over and over and still build campaigns./ w5 V) k N! w& Q
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
- n2 v3 z/ j6 Y+ h8 _8 A3 cstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
1 u* t7 V# P1 ^% z. lMost of these things happen suddenly and without warning, and they all contribute to the amazing$ {2 K; J4 C# L* o
learning experience available to anyone with a few hundred bucks and the ability to open an
7 U8 E; ?! b N) ~advertising account.
" H, W; e3 E7 G; Z. i3 FYour competitors are willing to work at this around the clock. This isn't a push button, instant business1 ]2 }' L4 L/ G9 F h3 r( y
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet, @) m" j/ T/ J5 Z9 F5 ^* F
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,6 I3 C! O- N* y+ d0 Z
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
" C. P& [2 T# o4 k2 DWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you! x, X- R7 v6 s4 Z' e0 f' K* p
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
7 B0 V; [ s @ [, {- ]started building.
3 J2 k% D, a; [' P3 F3 Z8 w. JThings you need to get started:* F' k( c0 c% n2 I, `0 x
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)( ]2 [9 ^; k& W) h7 R2 R6 N3 W9 X4 ~
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
- |0 q2 C* _/ N6 j5 B" _) d3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
$ M n( a( G1 ]/ @5 G: h4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)2 \1 l2 W) t2 D; @$ l7 ^, R
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
2 N8 M* l8 }6 y$ twith PPV.5 z5 V, A* r7 L1 i) \& F+ ~
Basic Getting Started Definitions
( c2 J! x' W3 d6 YAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
6 B& J4 V) X9 z$ @$ naffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main# y; N. E9 q2 \- w6 p% G* K
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2% T& _! [0 S( j8 p& P" ]
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
. W, \: u7 d0 kCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
- L2 w0 r1 _3 Y, yreceives a commission on that product. An example would be the Amazon.com Associates program,
! Z! A* b1 D q" \, [Comission Junction or Clickbank.
) T/ x( A6 d. W- WCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
+ @) M" d/ h, k8 Y0 D0 i. L _an action like filling out a form, submitting their email address, signing up for a service or sometimes
2 }- X4 @$ x* p) W* w& U7 Rbuying a product. An example would be Ads4Dough or Neverblue.# F1 ?( c2 N( T
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's$ V- l& h: m8 x, ?6 f! n
account, getting the affiliate approved for offers, bumping payouts and just about everything else
- O$ J3 b6 `' w9 h. n3 S1 Y+ Z! ^8 hrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
e) ]1 y& l% K4 S0 J2 zright from the start can really help you.3 Y, R( ~' E3 @5 @! U6 O
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served) r9 q4 i2 a- ?, o% m9 [1 M
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
2 T+ v: D$ U+ w: u/ }view, starting anywhere from .01 or .015.
9 A+ J( ~' |9 a. W/ ^1 wIn order to use this type of internet traffic, the affiliate can sign up with a number of different" ?- N( r! e# ` J
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
4 b2 Z& c. @/ ZMediaTraffic, and AdOn Network.
/ D: ]! g H# h( g6 @Don't popups get blocked by pop blocker software?
" o6 [* f3 R6 o8 p1 F& n- dNo. Popups are served in a new browser window as if the visitor had opened the new window
8 v# Q7 O3 z& y8 z1 M$ ^" q9 ythemselves.
3 P; y& P3 L/ Q1 J; L2 \) JHow many popups get served to the visitor?
7 e. r: O" p5 b! g; D' |The number of popups served varies depending on the PPV network. Some pop more frequently
( O% `! D. {5 U- _+ @5 g. A(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by1 V% h b: p& Q% @9 E
serving this kind of advertising, so they have to toe the line between keeping their software
& J$ J' u d7 i) E8 b+ N6 Wdownloaded and still making a profit.
3 u5 S" y0 Q0 t' @( W, lIsn't this type of software bad? Why would anyone keep it on their computer?
8 U F( R, B3 F' E4 B' NNo, this type of software doesn't harm the user's computer.
, G. |, [0 ?# y5 k% WCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games," n4 N& h2 P, V" ~% T
toolbars or videos to place the software on their computer. The visitor keeps the software in place so9 a7 A1 u8 D5 y& c
that they can continue to have access to the incentive.# E+ z0 v& c- D8 N% Z0 @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
0 C% k* j; _+ d, DHow to Get Accepted into a CPA Network6 C0 p L% L( t7 B4 T
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place) l2 {( X* N$ Q- L1 U5 W- O
to start looking for networks is Offervault which lists offers and lets you compare payouts across
8 E& n! ?/ @/ D S& adifferent networks.
1 z" i8 j% I' \& U9 b4 ^Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)0 B, Y' s2 X$ {; ~1 }
application and be as specific as possible about your promotion methods. Usually some time after9 X8 l! j# u9 a3 S) t7 B4 a
receiving your application, the company will call to interview you. The phone interview is a critical
* e4 [7 o( ^' r* \part of the application process, and most networks will deny your application outright if they can't get* m& V8 Q1 o1 O7 W- K# j
you on the phone.
7 G* o5 B; T* \% C9 }/ @Often, the person who does your phone interview will actually become your affiliate manager after, K1 G) l2 {( e$ c) R
you get accepted, so it's a good time to put your best food forward.
9 u0 X: F7 e; EYou might not relish at the idea of someone grilling you about your internet marketing methods over3 F: x( `% ^3 _3 Y. ~' O, S
the phone, but trust me, this part is critical. Have answers in mind for the questions:' n5 N) g: ]! V. q. p0 [: w% \5 p+ @
What methods do you use to market offers?
. F y4 ]9 c$ }" C- U" ]Do you already have a website you will be using?( q0 i1 p. l# U/ _: {$ `# P
How much is your advertising budget?+ X7 Q! g) a) T$ _; c8 j! X
What other networks are you a member of?
, A( ]8 ?3 }4 k) CWho are your affiliate managers at these networks?
8 s- S h8 ~8 I/ N) l C* [Do you use social media (Facebook, twitter, etc.) to market offers?3 D# m& G* Y/ Q1 j, _8 c
How much traffic can you drive? z+ R0 c$ B6 V5 C6 l# D& Y' t# O4 n
Do you have a personal recommendation from anyone who is already a member?& u% W* Q0 Q. y7 @# U& _
Once you provide satisfactory answers to these questions, the network will approve or deny your( }. b2 b* n! K" g( j% T' O
application. If you get denied, just keep applying or call someone on the phone and try again. Be
3 ]) ^; |" T3 |; Y7 npersistent. Also, getting a personal recommendation from someone who is already an active affiliate, d4 L% w# g5 _5 G, V' L
for the network can be helpful.
* y9 @0 r7 e# s6 Y: L9 GTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate) S0 Z% X/ B: `* |' A1 ^1 |5 }
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network# o8 t1 `0 C! g' u, _
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know7 P; h$ N) R/ I, P3 O; j
people can open a lot of doors as far as networks are concerned.3 w# r$ ?8 f- y5 Y
After You Join a CPA Network
& C8 C& M$ {2 L0 wOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager# Y! n; u( i' o9 ?0 s' Y* j
and make an attempt to get to know them a little bit.
( B) u/ |$ }0 _8 uFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
6 f; |3 _3 R3 ^6 u, r* {; [weight in gold. Start feeling them out from the start and try to get to know them. Once you get
5 y- ~5 e7 N3 \© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4. C. c: j& k% \9 H+ t' j0 H/ @5 Q7 ]
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
$ U. D9 R* }0 G7 l0 W: x$ N) y" O3 obumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
1 O6 j/ c) A; q5 ~email.
" v _( Y5 Z( Z8 j' Y; m7 s5 ]2 vFor more helpful info about dealing with affiliate managers, check out:
( f9 ]& N& p% O3 ]0 jhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/4 Y: \' i9 D0 B s; K9 F
http://www.mrgreen.am/affiliate- ... iate-managers-want/
3 j7 U/ h% e! h* V) Q d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5$ \ V' `, y9 L! j3 X4 K% p L
Set Up Web Hosting
, f4 D/ d' z3 [" \$ A5 C. q9 DGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
) J* ]) U2 r+ a7 w7 b7 f4 {+ o, Wabout internet hosting. In general, you get what you pay for with hosting. When you use a shared
9 m8 ]' ~6 `! _6 ?. T) ehost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
# z9 H! F# R4 `8 G! M7 \5 e1 G: Pwhoever else is on the same server as you.7 g6 m( k. u- Q+ L
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast4 c9 r( q$ W8 {
enough that the visitor can't close the window before your pop up is even shown. You have about 3
; t$ Z D/ t, O0 rseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.# Y( o9 U! a% F8 ^( K
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
9 @! L+ j5 ^9 `! dhouse full of roommates (hosting customers). ]! L+ S: S3 k
In shared hosting, this is like having roommates where everyone has no specific designated area inside: W* K" d$ @3 y- P* [, Y
the fridge where they are supposed to put their food. Everyone just jams their food in however it will: x- ]5 k1 L- Q' G
fit.
1 N- R. X- B: q) J# oSay your roommate brings home a large turkey. They will then take up more of the refrigerator than# E4 l) ]! e- l: |6 i' f4 ]
the rest of the roommates, by virtue of simply needing more space and resources to accommodate. @1 ~/ }4 H5 C5 P/ j" ^
their food. Everyone else's food in the house has less space to take advantage of.
. R$ r6 c( n2 S0 B: jIf you have less server resources to take advantage of, your ability to serve popups will slow down. For, o6 R* ^9 `; J, a+ `7 g3 o7 G
any type of hosting this is a bad thing, and especially while running PPV traffic.4 k3 p8 [0 u R4 B$ j7 c
In the case of a virtual private server (VPS), everyone in the house has their own designated space' W( m) }9 ~0 |5 p, C) Z Q- l
inside the fridge to put their food, and other roommates can't come into that space. The server is
! D& r+ [# `/ Y& b# t% ]1 cpartitioned, so that each customer can only use a specific amount of resources at any given time.
" K3 S2 P$ a7 X7 nA dedicated server would be like having the whole fridge to yourself. All of the server's resources% e, t0 p4 p% U( h
belong to you and no one else can use up those resources. This makes it possible to serve much more
' r. ^7 U# @% R8 @& `9 y htraffic, faster.
8 ?" c9 u A( o1 f8 `% A& JAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
2 D9 N1 q, Z: }& Q$ @* t: lAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is2 N8 b" J5 b) e7 R5 i( G
here:
' d6 ?' R" d6 D8 ]http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting- J" H" g. G5 B! {' v2 ?1 G
VPS&highlight=hosting& b9 w2 T3 s, ?; u
Dedicated-Hosting-vs Shared-Hosting
0 J. T- |+ G3 @http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-" B; d q, s+ I! D% g' |: U5 `
Hosting...Your-thoughts
2 {- a9 V2 V: N" O6 R. c3 m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 60 ^. {6 F. G3 t- Y
Hosting Providers for PPV; }- @9 x( h9 S( ]! X
Beyond Hosting$ V% p/ z5 ]( @# X5 ]- T8 k
http://beyondhosting.net/
$ o/ h+ I! K- I: ~With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment0 t+ T. I9 e# `3 V
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
9 S# L1 t# ]* U3 y7 ddirect linking with PPV. Also, these guys provide great support.
2 u3 E7 W% f) w+ f/ V5 B- P1 z5 K1 xProsper202 Optimized Hosting
5 o& A" D3 R/ Fhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/$ R8 W9 F \& V6 m# K
CPVLab Optimized Hosting! a6 B0 k% Z4 }& v
http://beyondhosting.net/CPVLab-Hosting/
% w W& R9 V; a( X" JDomain Names for PPV& ]- c% X5 }$ {# C1 M5 N
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
/ Q8 ]6 D& _1 I) X" C) a D$ u( v8 hwhere you're going to host your tracking software and your landing pages if you decide to make them.
. A: c8 U: o/ \1 e( U3 e7 k- |Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
+ K* n8 w/ H, o' b, G) rbland one is fine to start with, to host both your landing pages and tracking software. The .com,) j; j9 _! [: h1 e% ?5 g$ L( J
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
2 l; R/ a' F/ `$ Eterm or build a whole website.* R+ c% o: f/ y P
After you buy hosting, a domain and get those all attached to each other, the next step is to install: I0 k. j6 ?+ e6 z
tracking software on your domain. This is really important, because it is necessary to track your( ?# [6 @7 S' C' S) N# _
conversions down to keyword level so that you can optimize your campaigns. Without proper
5 a1 ?+ y% |3 M/ v8 y9 _tracking, it is impossible to know what is working and what isn't.
! x0 i- o$ @1 `/ D8 LTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software: @9 K- N& r# Y; s+ s+ T: N
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
% ]5 ^9 q. Y6 K5 b: k$ G4 Z) ZProsper202# z" z" K7 J' T
http://prosper.tracking202.com/apps/
6 f3 T/ P g. K) C0 L# @2 \/ ICPV Lab
( O/ a+ \9 a, R- n# `0 H! Xhttp://cpvlab.com/
' S2 B/ l v4 O0 O0 J5 c. W9 mCPVLab Help Videos. R" F6 J; \6 K a2 q" @
http://ppvlab.com/oweiw/oiurw/vdm.htm, a/ X5 r* @! e) P) M. y. z
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an( q- z& P! A$ U- q# p
industry standard.
1 h. B' s& V) D' u; L9 l! Q6 H/ H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7) W% v& L/ v- m3 J% c1 w2 I* _
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from9 y9 ^/ F$ o) Z' F9 u* K5 D: a0 h
good support if you have problems with your installation.6 K2 [: \# I8 x$ c% K' H- A
Tracking 202
/ q% E7 ?+ G% GTracking 202 is the hosted version of Prosper202. You can create a free account and then build your2 X+ t' P: d% z* k6 {
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
& g: R- ? t5 Narea.! Y; i( D1 V$ [( I
If you choose this option, keep in mind that your tracking software, one of the most important parts of
# ?; x% G8 I) f! s2 pyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
. i0 M1 t Z4 w! p6 I: Sinterface, and their hosting.4 K- Z3 ~2 h3 k* {
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords& l1 S* h0 m1 A+ `3 ]3 l. Z/ U: T5 x$ P
and targets which you are bidding on. Leaving this up to chance in order to save money could
( {, {4 T. o, d: E- }$ s# v' \potentially leave you open to huge risk if someone else caught on to what offer and keywords you
8 I* Q/ P' j: {3 qwere using.9 D, b- g+ @) o" p$ B J! n0 }8 d$ d
Choose An Offer# r/ d9 `6 {6 J! x
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
* {# X8 q5 s9 `+ v# gLesson on Offer Selection
" k/ U& r C; q% t% i" Z. \' rhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
. r% u! p" x# }: F) `In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
: }, H. p- S: \% F1 a: }To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
- ]% e5 c4 R- rLeadImpact as the traffic source.% k1 I+ Y& k& w6 c f6 J; i
Now the best way to learn how to put all of this together is to just get started. For some variation in
; H. {! O v0 ]the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
8 ]$ D4 |/ u1 v. {( M" ~" kcampaign.6 k9 b3 F1 _+ y; q8 n
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
( z; G9 S4 N6 ~# i' f+ Jpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
- L. ~$ \. ]: z/ }) U# x; B. hthat all traffic is accepted.
$ R8 P! A3 [; P/ m/ t7 A$ s* V2 BFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
7 ]7 z/ u# r4 y, g. B3 FThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can) g/ E: y) m9 ~% O2 k
get creatives like banners or images specifically for the offer.
/ B( Q3 T. @/ e9 \/ X' U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
* p5 _/ ~) B) i4 F$ {: jBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can: C1 ~* r- H3 Z' F
track my keywords. Without doing this, it isn't possible to see what's converting.
/ a" x5 |! J* l4 I: P) AIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:; B3 z9 A1 ~. f/ G7 v( \& n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 91 r- @7 h% o$ R! u. r
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the" n2 I; _) _# R
bottom of the page:
) e% G$ n9 H0 _8 a4 sNext, I have to cut and paste this pixel into my offer at Ads4Dough.
. T8 S! d3 d6 y; ~% H* L2 u. vClick on the offer → pixels → Add a new pixel and this comes up:/ k C& T" }+ H# O7 }! k% D" Q
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL8 @' J' y6 I( s1 h% y
from your software into the box that says 'Enter URL of image to load'.! b# C: R, O# d: q* U
Once you do this, it should look like this:$ m5 g4 q( j' y0 i+ a
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
9 u+ i9 G& @$ k. e8 cClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
8 L. _+ A3 |( ?' \& `6 NNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
, \2 K5 V6 N0 I, |" V2 p7 nProsper or CPVLab.
% E3 n+ `! n$ ?/ O' u; e' ^ U
3 s. l4 x0 v$ h; Q |
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发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
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