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PPV GUIDE [PPV新手入门][28页]
4 B6 |* m- i) L6 N& e2 ~# O0 u详细的请下载电子书！
& P; w8 z4 t5 d. L1 ^) d8 j- e" I% N q) T4 ?' a
$ H) d4 [2 b, A; |Newbie Guide
3 ?! }& X+ q. N6 p6 OPPVPlaybook.com
+ A; W" g5 L: k( e8 sTracy Shaffer
" t* Q8 T* o4 T' ]/ m& A" YDavid Ford
& r8 d6 W! S3 u; T& u! {4 @9 I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
" n" ? s5 e0 Z9 `) v* b! {# p( iGetting Your Mind Right to Start Affiliate Marketing. x& W+ u; a! z( T& M
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
% z! q' p4 s* Y3 W1 never-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where7 z& H) ?4 L* S6 t
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing3 m+ z& S+ R: |" G& r( E+ o
with any success, these claims are laughable and far from the truth.
0 _7 h% x$ N- Z' RAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
9 M) L! J' {4 S. R- G: fflow management. The main benefits are the low barrier to entry compared to other businesses, and
: }3 w& l9 U4 c- i* i5 x/ v! ^8 r" O! Pthe ability for a marketer to be a one person shop and make an incredible amount of money with low0 j, I1 o; s1 R$ @. }
overhead.
3 X% F8 U$ u) ]& W$ XThe winners in this business are the ones with persistence when nothing works, who know there's
! ]' m# x+ F4 |- G, \9 d' uplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
3 X5 y( L: V. H+ KThe cold hard reality is this: virtually everything in the space is changeable, what worked today can5 T q2 d4 I2 R2 g8 P
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
1 w8 ]5 T" k* Z0 k9 d1 |Most of these things happen suddenly and without warning, and they all contribute to the amazing9 G1 F4 [9 m2 w7 Z* Q
learning experience available to anyone with a few hundred bucks and the ability to open an6 M; n0 K. K* L- S5 v' T
advertising account. \& v. O4 A( W! g% Z1 e% t1 }
Your competitors are willing to work at this around the clock. This isn't a push button, instant business+ e* ^' f3 Q, v0 K6 `% t Q
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet, H; x! Z/ P- J b& n
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,) _" P5 a$ t* F" P
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
3 W7 v3 C# I) P! a" a2 P# ]( U! SWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you: } p# F/ J F: w; r
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
+ \0 [0 s, K# H1 Z% G5 nstarted building.6 d9 X( w' s% Z7 l2 q* c1 ?/ |
Things you need to get started:
7 O5 |9 R3 X. _8 Z9 C% d" e1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)) i3 a5 z. \0 n" u& s! _
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)! ?) ~. G$ E' \1 Y* {5 h! t+ F
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
+ e6 \( S+ E3 Y9 I7 B4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
2 Q; { x5 z8 I8 ?1 _2 L. [This guide describes from start to finish, how to get started in affiliate marketing by running traffic, t# ?' r2 h* @5 s8 J
with PPV./ K. S0 N3 l* u' A( n
Basic Getting Started Definitions/ b' u, T7 O; n2 a
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
* d, O! m% e# \8 l baffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main2 ?: _ X% b' R! N$ j2 Q/ ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
1 `, d" V q1 Itypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).+ q6 j* e! ~, Q# }8 H8 O) b8 c# ~
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate% Q: E: W% }/ E- }
receives a commission on that product. An example would be the Amazon.com Associates program,: |& {; y7 `# |8 F, i3 y# S
Comission Junction or Clickbank.6 |5 {! N* I. a$ ^/ ]
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes2 @" W4 B3 ^3 D
an action like filling out a form, submitting their email address, signing up for a service or sometimes
& O3 O4 {- T5 s' {7 m5 Tbuying a product. An example would be Ads4Dough or Neverblue.6 x$ f. K5 U5 L2 R& H7 n, n
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
. K! _; H& `) S7 V7 saccount, getting the affiliate approved for offers, bumping payouts and just about everything else
' y8 E( h6 { Z# h3 X( jrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
! ?! u0 A; R* v$ C ]0 I6 qright from the start can really help you.
8 g+ a, E# r" \1 ?* N: \PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
; t+ J6 j' ~7 P+ q7 h6 W* \in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
' |% h# J9 ^5 V1 R" D: g( \3 iview, starting anywhere from .01 or .015.
. n2 n4 u6 Y4 ~7 w8 RIn order to use this type of internet traffic, the affiliate can sign up with a number of different2 S/ j9 y0 r, H9 M
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
; I/ d- S$ ]) L, W; [" w8 K5 iMediaTraffic, and AdOn Network.
2 j s# b2 I& mDon't popups get blocked by pop blocker software?
7 \" ]" `' [5 q8 B" ONo. Popups are served in a new browser window as if the visitor had opened the new window
0 C, g; m$ g; A' x. B0 vthemselves.0 z, M( v5 l) j( K
How many popups get served to the visitor?
- r, Z1 r1 r7 u7 w0 o6 bThe number of popups served varies depending on the PPV network. Some pop more frequently
7 a4 \, b2 G4 n+ v8 M; C9 f(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by3 B2 f1 b. U5 G" W! [
serving this kind of advertising, so they have to toe the line between keeping their software: f/ I1 V& I, Q& V' ?6 p
downloaded and still making a profit.
7 M: S4 ?' O" J5 V# Z) I+ L( eIsn't this type of software bad? Why would anyone keep it on their computer?
: B% Y( `" j3 fNo, this type of software doesn't harm the user's computer.+ m& D* d* J2 t7 w7 |4 N9 u0 |
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
7 \# W& y" z/ rtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
9 k1 g; T% M0 H4 a9 tthat they can continue to have access to the incentive.' o8 y) F$ x6 L6 Q# W& G$ @
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
N% |6 _2 H+ L" Z5 ?How to Get Accepted into a CPA Network
' L+ {/ T. U/ L3 H; HIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
: F; K8 b9 f* h. W- h% {3 zto start looking for networks is Offervault which lists offers and lets you compare payouts across6 a/ {' V$ x/ d" q S+ A- c
different networks.
7 F, S9 D: [3 |' H6 A7 _) kOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
6 J1 n. S8 W% \8 P1 ]7 ^+ L' @application and be as specific as possible about your promotion methods. Usually some time after1 ]0 o6 }( w9 u: a* L) o" W
receiving your application, the company will call to interview you. The phone interview is a critical0 a* K1 Q6 v3 l* {; d
part of the application process, and most networks will deny your application outright if they can't get$ x% `0 s. i o6 F- \6 P. f/ d& y
you on the phone.
& B7 o! }+ q) q* h1 UOften, the person who does your phone interview will actually become your affiliate manager after
4 F5 r3 F3 D2 s" S- Q0 Cyou get accepted, so it's a good time to put your best food forward.3 u7 [* P0 p- v( d1 e6 q: }3 c
You might not relish at the idea of someone grilling you about your internet marketing methods over
) m- i! z! q4 [% [: V% ], o- Qthe phone, but trust me, this part is critical. Have answers in mind for the questions:
4 }2 G/ g) }+ e8 [& Z9 lWhat methods do you use to market offers?( X3 w* `6 P6 Y9 i* h _
Do you already have a website you will be using?+ h; e9 ^7 M) R) z7 u+ w
How much is your advertising budget?
+ ~3 i! c5 L" h vWhat other networks are you a member of?' ~$ Y9 }; m3 N2 m0 R% t& G$ w0 x
Who are your affiliate managers at these networks?6 B. x5 ~; w& E0 ?( F# x1 I
Do you use social media (Facebook, twitter, etc.) to market offers?9 b/ m2 j9 g, T; h
How much traffic can you drive?
) o, X$ X' q" B8 `. v0 ]Do you have a personal recommendation from anyone who is already a member?
1 X% Z4 F: A: y5 U& c l kOnce you provide satisfactory answers to these questions, the network will approve or deny your
3 T; {% D& n+ D; Eapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
. j( b4 ~- \& h$ [persistent. Also, getting a personal recommendation from someone who is already an active affiliate1 f3 j# w8 A& O* t8 h5 ^; p
for the network can be helpful.
6 C0 O3 B$ z1 ]7 K# N& zTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate" \3 P" G) h r) _5 y
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network* A6 |! {7 _5 ^' M1 P
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know5 \* r& X) C( ?- c4 s6 I
people can open a lot of doors as far as networks are concerned.
+ V, q2 }6 L( \$ KAfter You Join a CPA Network
3 B" ^) z: r( w* r; q4 W6 Y- r& B8 {Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager5 a( C; M8 M+ [3 H2 R
and make an attempt to get to know them a little bit.
5 n0 D* M) r3 rFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
6 e6 ?; y. e* i" d2 K" Dweight in gold. Start feeling them out from the start and try to get to know them. Once you get
- J5 O8 y# o, f: X' m/ M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
' M1 A9 t% r2 `larger, they can really help you with your marketing efforts, scaling campaigns and getting payout! v6 j: h; [% y
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
. q# i% k" n% N2 m; {+ aemail.5 l: T* \) I# t$ q$ a
For more helpful info about dealing with affiliate managers, check out:
/ T2 w* s# E! X6 L+ Phttp://ppvplaybook.com/blog/musi ... -affiliate-manager/
_& s, R5 y( X+ u; ?http://www.mrgreen.am/affiliate- ... iate-managers-want/
' z1 @7 g5 w2 t% ?+ B* _/ ]© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5. q- a3 M; ?) S' O9 C2 g6 v* q
Set Up Web Hosting7 g8 H( Q0 e u0 ?: O
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
4 o: j1 y# T0 X+ iabout internet hosting. In general, you get what you pay for with hosting. When you use a shared9 n. }# E$ }+ E' u9 Z# ]. E. |
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with w V: z% }, y3 O, f( J
whoever else is on the same server as you.
$ a8 D$ G x# n- X1 l2 b9 M1 zSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
# B# {( A: ]/ renough that the visitor can't close the window before your pop up is even shown. You have about 3
9 m7 x9 ^5 S' k1 K6 D* n4 ~seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
( W8 T5 N5 w: h6 j0 X+ n) jTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a* x4 r& d! p1 x4 [
house full of roommates (hosting customers).. i- x, r/ Z% I8 z
In shared hosting, this is like having roommates where everyone has no specific designated area inside
/ P* @. E5 E# A, ~the fridge where they are supposed to put their food. Everyone just jams their food in however it will
) y- k, G7 h* ^0 V7 Tfit.! V2 t% U/ g& R6 t1 o- y+ I
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
( Y/ r+ `4 d3 q' p/ M- J% Y$ Nthe rest of the roommates, by virtue of simply needing more space and resources to accommodate' ], R* p; m$ k1 ~0 O. A7 H
their food. Everyone else's food in the house has less space to take advantage of., j9 n1 d" s# F e+ J2 y
If you have less server resources to take advantage of, your ability to serve popups will slow down. For- \ ] S. R8 f7 y5 V$ c
any type of hosting this is a bad thing, and especially while running PPV traffic.( y8 _ `0 g- p( y! a! W
In the case of a virtual private server (VPS), everyone in the house has their own designated space- F0 v' O( g* y. s: c7 J/ t
inside the fridge to put their food, and other roommates can't come into that space. The server is
3 l. [, |% x" d! Z9 g6 z4 Apartitioned, so that each customer can only use a specific amount of resources at any given time.
3 ^# V2 s2 w1 FA dedicated server would be like having the whole fridge to yourself. All of the server's resources" g0 {/ Q9 {, \: e" _) `
belong to you and no one else can use up those resources. This makes it possible to serve much more
6 Z R3 R% u! ~: _' z7 g9 ttraffic, faster.9 {5 y( w; U* h3 Y' i
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
2 n, c* ^5 h- U2 k& HAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is& G( z! k1 H$ e v+ v
here:9 R8 E) V! y9 ?& X6 K
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
/ U2 M' O$ v4 T* ^; M1 ^VPS&highlight=hosting6 w+ b) b7 o3 Q- O7 H8 k C8 n) x% F
Dedicated-Hosting-vs Shared-Hosting) F z3 K3 z0 {( v7 ~ `% n
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-9 F# B) ^, P" }1 p" a
Hosting...Your-thoughts' j9 c4 o: E) j2 ?2 b/ `) w
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
, c6 n$ R; k4 K1 t) ]) FHosting Providers for PPV6 J4 g C1 ^; u# {" p
Beyond Hosting1 V& ^% l3 C) c1 m# H% f
http://beyondhosting.net/" _4 ^2 u8 V# h! L$ F: ~
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment# F9 p1 G# r: ?
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when+ _' N! y5 @- ?4 H0 N/ ?
direct linking with PPV. Also, these guys provide great support.
+ \* ^9 H. U4 KProsper202 Optimized Hosting
/ U$ x" D( r; S9 \http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
' x( d, j: J+ rCPVLab Optimized Hosting
- s2 F. q, n! K9 S' J; thttp://beyondhosting.net/CPVLab-Hosting/ @6 e: D$ J- E. ~# e8 c, f
Domain Names for PPV+ {. \+ Y2 h( c
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
" p3 \0 I& T, j' I6 ewhere you're going to host your tracking software and your landing pages if you decide to make them.8 q2 `* j( `' ~
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic, i, J4 v1 p; B. l8 N
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
/ x5 u# m! e, X6 R$ Z% k+ r+ K.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
. i0 s/ M* M% r- y0 Yterm or build a whole website.5 P0 |' A/ n6 |
After you buy hosting, a domain and get those all attached to each other, the next step is to install
8 J @- E: h( `/ P; c4 h. \" qtracking software on your domain. This is really important, because it is necessary to track your
7 Y2 l, ^5 ?; ?conversions down to keyword level so that you can optimize your campaigns. Without proper
- I9 }# ~1 L+ f; j0 s% m5 itracking, it is impossible to know what is working and what isn't.
/ S3 e; a* J! O6 O: o& D5 lTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software4 K8 @2 v1 }5 e# Y- K/ a' D& Q
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
1 Y Q+ D: e* U$ C- IProsper202! ?- {8 d, X& [2 g$ I" v
http://prosper.tracking202.com/apps/! [' |7 l! [4 g4 {
CPV Lab2 n9 B7 [6 k5 J0 e) S
http://cpvlab.com/
+ c6 c) G( a& E9 U+ f0 @5 eCPVLab Help Videos8 e3 }. Z; Y5 t2 |! g3 g% q
http://ppvlab.com/oweiw/oiurw/vdm.htm0 o. X+ v. ~# L [* ?/ p
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
4 t+ x3 z: `2 o. Findustry standard.
$ T8 {0 m0 E4 |/ ~© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7( D4 ?. r& P& i) F# `- F& Z
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from8 i, F9 U$ q- Z4 A
good support if you have problems with your installation.
b8 c, E k; d& p( R: L+ _; qTracking 202' V7 B. z1 n" ^1 r3 t
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
1 J+ q- z/ P" }( S, s/ j' A) P( Bcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
$ E( b, K( j+ s F" zarea.
V' v1 d1 `- z; Q r Z6 dIf you choose this option, keep in mind that your tracking software, one of the most important parts of
( k/ u& _) S! p2 x6 @- H8 qyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2028 p9 p' @) \# A' U# u- `5 {0 e& f
interface, and their hosting.7 c# y; {) M7 Y/ x8 a) Y _7 ]
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
! e( X3 ?1 q+ q l& kand targets which you are bidding on. Leaving this up to chance in order to save money could9 V. i) T, o) [" ]* i* t
potentially leave you open to huge risk if someone else caught on to what offer and keywords you' w1 ~3 Z6 i5 X) X2 Y
were using.
+ |) u ^) d7 T; d: yChoose An Offer
- A; p+ c9 E+ ?/ |/ m) tNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to., m7 Y5 X, u/ M
Lesson on Offer Selection, g. k. g& _2 X- V
http://www.ppvplaybook.com/forum ... on-Selecting-Offers5 A5 T3 Y3 A! n+ @" N, A
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.2 v; ^. d& n" O \" n' a
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using7 \1 q1 n4 X3 w
LeadImpact as the traffic source.4 I" E& _- f$ t/ g' i
Now the best way to learn how to put all of this together is to just get started. For some variation in6 t2 q8 d- g1 u
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
; i F! w) D/ u! wcampaign./ d; q) ]5 v! ~- O1 x
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first [& M; U p, j+ _* k7 `, S; ?
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
2 ^: N+ S: U. d7 C$ ethat all traffic is accepted.4 @7 T B: k& l I
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.* |" r* O, X2 H
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
8 K0 m5 L; r7 M4 a8 _/ }7 T5 P" xget creatives like banners or images specifically for the offer.2 u9 }6 L- |# i6 n
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
% B( Q A; u! |9 I2 ]8 \, h( EBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can2 e* d$ ^9 y3 u F! o% \0 C
track my keywords. Without doing this, it isn't possible to see what's converting.
) C8 L. M4 ?! R. g8 W; ]$ r0 y4 dIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:8 Z4 Y- l I, i9 \) N" i6 N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
/ M" ?; G1 j6 b' h; W3 FIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the5 S1 U) @4 p& v0 {1 j* y
bottom of the page:
! e% ~3 T2 p$ M' VNext, I have to cut and paste this pixel into my offer at Ads4Dough.& c# m' D2 j7 N5 m, i4 i. o( W" O
Click on the offer → pixels → Add a new pixel and this comes up:7 P l6 t' K2 ~& \6 S) ]3 b2 Y4 j
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
w# E- B" v% J5 n+ C9 x% e/ rfrom your software into the box that says 'Enter URL of image to load'.- R+ t3 o& g4 `& i& p# m
Once you do this, it should look like this:# ]0 s7 N; j4 ]# ], J' Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
: X6 D9 ]/ b* S" Q0 ~! pClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:7 K; N* |0 @8 S/ C' B
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
& B- w- d3 l4 N4 u1 G5 G) o: SProsper or CPVLab.1 ]. A1 L' I/ q6 Q4 ?4 A1 b4 i- b7 s
8 {6 d9 W& L6 \) {! w; J/ G |
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