|
|
PPV GUIDE [PPV新手入门][28页]
q/ J$ m* [" b7 X- \; H详细的请下载电子书！
6 i% p1 d- g) n' x$ L6 w
+ z' ^- P' s/ u
2 W, }+ V# v% I2 mNewbie Guide4 T5 U# {: ~& r! g5 x. ?& N
PPVPlaybook.com
, W0 [- O6 n1 A- y4 e6 {: Y- sTracy Shaffer
# y. n+ Y& w/ [! ^4 h. W" ADavid Ford
8 ], I; Y8 j$ F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
& b8 u( A" v3 N4 DGetting Your Mind Right to Start Affiliate Marketing
}9 r6 `; f6 M. }The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an5 m6 F' c6 i0 k0 J/ |: i. l9 W
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where7 J# t- _: g( g7 M3 B/ ~# D; `6 G
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing9 r% l& Q. ~1 A6 r- l' S4 ^" \+ `0 ?. M; `
with any success, these claims are laughable and far from the truth.
# }* i9 z+ o3 R* t# u! QAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash8 _1 ^4 `. o7 e7 I
flow management. The main benefits are the low barrier to entry compared to other businesses, and
6 I8 R3 N0 p4 Sthe ability for a marketer to be a one person shop and make an incredible amount of money with low
, }' b6 h) r1 g/ \- J# p1 doverhead.
2 S' q' E0 G' G+ w3 d+ DThe winners in this business are the ones with persistence when nothing works, who know there's3 _' O; C6 m) R7 h0 @
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
$ |5 {" u& n- A" [' m" f) [The cold hard reality is this: virtually everything in the space is changeable, what worked today can
( Q2 h# D* \8 l" N) V8 Z! fstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
9 z+ j, t1 F" ]$ kMost of these things happen suddenly and without warning, and they all contribute to the amazing
; b, T, X8 c' e( I0 C/ n# N/ flearning experience available to anyone with a few hundred bucks and the ability to open an1 V8 K$ {% B; ?! C( q
advertising account.+ V ~6 F; G: |# _' T* y
Your competitors are willing to work at this around the clock. This isn't a push button, instant business( l' d6 ~3 F, l
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet A! t7 I& [4 a% \/ _
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
4 p) u' I _7 \& F4 u9 vtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.8 q/ N2 I8 M* I5 J" C/ X$ i
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
$ B$ f( l* y4 k) Sstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get8 O a% E$ B" c3 l4 L
started building.! o" O& M$ q; p1 O3 _ g
Things you need to get started:0 d9 M7 u, e- f H) ^
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
4 J* D5 H9 g5 o: ~" `* y% L! Z2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)5 J! X* Y) c6 u3 w5 W* ~
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
; D- S: A, ~5 g, @! {. w4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
8 e8 M& ^) V1 T6 g2 _This guide describes from start to finish, how to get started in affiliate marketing by running traffic3 J% e- ]9 @4 r- |0 v. `
with PPV.
! g% X) U$ }- t7 Q2 @/ G7 I& PBasic Getting Started Definitions: A, B- G# u+ S. |* B
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
; K1 |3 v2 o- q3 paffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main. E" Q1 |! i" h2 ]5 s$ K; b9 P! e
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
+ S1 C$ P# u4 `7 N3 ttypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
9 M$ Q' d+ J; N3 ?" b# t! Q) a$ KCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate& a/ m5 w" s5 q4 p4 d# g
receives a commission on that product. An example would be the Amazon.com Associates program,
C& b( f' ?* A4 k' J4 FComission Junction or Clickbank.
* U2 g$ I# L% ^0 X8 \Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
* \; L( m7 N8 Aan action like filling out a form, submitting their email address, signing up for a service or sometimes
# Z" t, O& L1 \! d5 sbuying a product. An example would be Ads4Dough or Neverblue.
# j/ j, l( n }1 W/ u! v2 D+ RAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's5 O7 o2 T5 H4 y
account, getting the affiliate approved for offers, bumping payouts and just about everything else) z3 Z3 F2 `$ q7 U- R2 R6 V; _
related to an affiliate's account at the network. Having a good relationship with your affiliate manager* }5 z! f2 |7 X4 x& k
right from the start can really help you.
0 Z8 P; m4 b3 ^. k7 i& r2 [PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
" q- B5 r# ~! |0 H* Fin pop-up form through downloadable software on the visitor's computer. The advertiser pays per
: g" ~- }* m' mview, starting anywhere from .01 or .015.
" O+ h D2 T8 _) DIn order to use this type of internet traffic, the affiliate can sign up with a number of different
" B0 [* g3 c0 m/ Ucompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
" o4 ~, I3 C% v0 R cMediaTraffic, and AdOn Network.
7 L3 d: b) E! h$ A2 YDon't popups get blocked by pop blocker software?
$ i4 a4 G0 W- G; ]: s7 j M2 tNo. Popups are served in a new browser window as if the visitor had opened the new window
+ T( I9 g5 L8 b% r9 Z$ ~5 ithemselves.3 f2 H% P) y/ r
How many popups get served to the visitor?
3 C, S [+ x/ d' m- R! |The number of popups served varies depending on the PPV network. Some pop more frequently
) x8 ]4 H3 ]7 k# q% y- _(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by0 [( y) T: m. ~% T
serving this kind of advertising, so they have to toe the line between keeping their software
) i# v; g0 t r$ d% \downloaded and still making a profit.
8 o0 I: e# _8 e1 |Isn't this type of software bad? Why would anyone keep it on their computer?
/ @' T' D s9 ANo, this type of software doesn't harm the user's computer. K5 A4 ~% H3 f: S E& M
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,( o/ }& i; Y3 l! u% e; i
toolbars or videos to place the software on their computer. The visitor keeps the software in place so! A7 q9 X* Z5 B: M7 A" }% b, d9 G" y
that they can continue to have access to the incentive." b. R2 U% j3 I* [
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3! y6 N: t5 @! e% n/ e% q% q5 d
How to Get Accepted into a CPA Network
- {* \" M, e2 K1 x6 q1 C7 RIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
* ~ Y! k/ i+ s4 Q. Jto start looking for networks is Offervault which lists offers and lets you compare payouts across
1 D$ k* E) @, H0 Y6 [different networks.
' r. T/ f0 }" ~! \( G/ Z/ sOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)0 j2 B- r3 W }: }
application and be as specific as possible about your promotion methods. Usually some time after
! ]' |8 v1 j! f. \5 Vreceiving your application, the company will call to interview you. The phone interview is a critical# g5 Y6 `1 E9 D4 c/ U
part of the application process, and most networks will deny your application outright if they can't get' ~+ G' J) s0 |4 _- Q+ c
you on the phone.5 u& A+ l1 b+ _3 b( a
Often, the person who does your phone interview will actually become your affiliate manager after
( e% V1 F4 R9 |3 A/ R1 }+ xyou get accepted, so it's a good time to put your best food forward./ I/ @' j5 R, A7 m
You might not relish at the idea of someone grilling you about your internet marketing methods over6 g' k, F* l. M& `
the phone, but trust me, this part is critical. Have answers in mind for the questions:
" h4 j s/ o$ C8 T1 u7 I6 g, LWhat methods do you use to market offers?
) z2 s1 j# G/ G5 {) q1 g) `Do you already have a website you will be using?7 c! u& o2 M' i9 G: M) r/ M7 F
How much is your advertising budget?
5 w2 Y/ W3 X! N0 m' h' j1 Z" e2 u' zWhat other networks are you a member of?
4 C- H; p0 E0 x9 i }& n0 pWho are your affiliate managers at these networks?
: _) U9 ^0 w6 u0 fDo you use social media (Facebook, twitter, etc.) to market offers?
) z) z& M% G8 g( J) W# vHow much traffic can you drive?
, {' R6 ]4 m: uDo you have a personal recommendation from anyone who is already a member?( A8 G+ ~% n! [% Z, D
Once you provide satisfactory answers to these questions, the network will approve or deny your
4 L X2 H' p( @1 L# X: A6 u/ Wapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
/ c ~' ~! T) V% F# y4 mpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
* k; y3 o0 E/ K A/ _for the network can be helpful.0 n4 X" A1 j6 i2 e6 I0 q$ r" D! X
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate3 g6 }6 o' k9 s% x5 n$ b6 B
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
A) L6 ^4 O" w: Uowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
9 N. ]4 N. d- i) m' xpeople can open a lot of doors as far as networks are concerned.
( i3 F- D4 i* [7 QAfter You Join a CPA Network
4 Q. `4 y4 f; H7 n. K' ]( }) tOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
& R, |7 @6 A* Z: i( wand make an attempt to get to know them a little bit.
7 [- d7 `- `- T: UFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their! x; P, W1 y, j* T
weight in gold. Start feeling them out from the start and try to get to know them. Once you get: y9 \ X% ?7 s8 @/ p5 k
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4! Y* L5 Z" p% K [$ g
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout& J, v- k. Z" m/ R7 L" G
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus! T' c" J* i: t5 V
email.4 v8 C' V5 P4 v' j2 ]$ Z
For more helpful info about dealing with affiliate managers, check out:/ w0 o- F: n$ }; [( `
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
: V) w2 V0 O' g- C% t/ R4 yhttp://www.mrgreen.am/affiliate- ... iate-managers-want/
! n% L5 {, ]7 Y# R! ~# E I© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
" j1 \# T6 m0 g% E: FSet Up Web Hosting
# Q& B- f. C3 A W4 K5 K8 ^Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
* O( x! d- h& ^% l! babout internet hosting. In general, you get what you pay for with hosting. When you use a shared* C, w+ {7 d3 @9 M6 l
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
( ^/ p, @; g1 f+ k2 T" v$ S8 r* rwhoever else is on the same server as you.
+ C3 |$ ~1 k& i, N4 L0 PSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast9 }$ {5 T/ `8 N" ~. i- x K
enough that the visitor can't close the window before your pop up is even shown. You have about 3; G( [$ D+ _9 ]. [7 j" u
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.9 b. x: k6 h k7 D3 W) E) q4 R
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
& E1 h/ {1 ]% T) y; b4 K+ m) vhouse full of roommates (hosting customers).: `' B0 o8 y3 o4 l8 J6 |
In shared hosting, this is like having roommates where everyone has no specific designated area inside
! N% P; I2 L: m4 y/ }5 Fthe fridge where they are supposed to put their food. Everyone just jams their food in however it will. @9 S/ N+ e! v7 a& n
fit.
9 T' E# [# h" `% Z8 ^) tSay your roommate brings home a large turkey. They will then take up more of the refrigerator than$ A% \* ?1 j1 }: O% g' r
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
" {4 Q# F. W [$ \' R. \; b Xtheir food. Everyone else's food in the house has less space to take advantage of., F" M$ q5 _ Q, R7 ^5 f, Y$ [8 `
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
8 y3 B5 ]! O9 N4 N1 Yany type of hosting this is a bad thing, and especially while running PPV traffic.8 o9 |( H* H. g4 ]
In the case of a virtual private server (VPS), everyone in the house has their own designated space
* z+ G8 [, m4 m4 V: x$ A7 P4 ainside the fridge to put their food, and other roommates can't come into that space. The server is4 |% o j$ a6 F$ k8 d- B
partitioned, so that each customer can only use a specific amount of resources at any given time.( c. w8 c& y5 e1 F
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
1 P0 v* D* K* ]0 S# }& b, Y/ V! ubelong to you and no one else can use up those resources. This makes it possible to serve much more, f- Q+ l8 n9 p6 V% B
traffic, faster.1 V8 @: C" q" m# f2 z) J
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.5 a, u( O# |1 B- A8 A
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
* ~5 r/ I5 z$ i+ p+ Z. _* f' m. O8 ehere:4 e# d s7 k: j _6 h" e+ H
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-5 j6 x" x5 B1 t: I1 [, ^6 ^
VPS&highlight=hosting
$ }& p3 B; e( P: XDedicated-Hosting-vs Shared-Hosting. @! I- [% C- G7 T, U
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-7 O. R! p9 i4 n* c
Hosting...Your-thoughts/ @) Z; K" T% X2 S
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 69 l& {+ {/ D, q6 L; [6 `' O
Hosting Providers for PPV% i% H2 n# R& ^, m. i) a. {8 `! S' t4 j
Beyond Hosting8 J( Y) z6 Y( P$ I1 Z; ~
http://beyondhosting.net/7 ^$ l7 ?) G0 H& z
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
' R6 n9 o2 G& D2 G5 hreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
3 {( b6 a: R2 o7 ddirect linking with PPV. Also, these guys provide great support.
1 B2 u. G+ x; W8 v7 I4 |Prosper202 Optimized Hosting
$ t, n- [( O1 Jhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
" A+ J7 L- G- J7 j$ X/ S; @! r- ~+ DCPVLab Optimized Hosting
/ p8 ~; i* a+ i- [http://beyondhosting.net/CPVLab-Hosting/
8 i8 ~5 X- M8 v" ^* EDomain Names for PPV3 @( a' q+ Y' R3 {1 x
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
& p& Q0 g5 a! r; `4 Jwhere you're going to host your tracking software and your landing pages if you decide to make them.5 D- ~& G9 Z- U# ^
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
# P( a4 F! L8 Y" d; n, K. cbland one is fine to start with, to host both your landing pages and tracking software. The .com,2 A9 Z7 X* W, B( M. Z a9 Y
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
4 Z9 k* @6 Q/ `" Y* gterm or build a whole website." L* y6 W9 P- V! x
After you buy hosting, a domain and get those all attached to each other, the next step is to install) b) m( y4 Q& E% D7 f1 {. X8 b s' T
tracking software on your domain. This is really important, because it is necessary to track your1 p- g# t1 i2 V3 T& P1 i- M
conversions down to keyword level so that you can optimize your campaigns. Without proper* Z* I& |* o+ ^# ^1 _& Q7 ?
tracking, it is impossible to know what is working and what isn't.
4 l/ t* V; N K+ @% F3 k. b2 `8 C* `To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software9 o: f4 ^& ]. ]" ?
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.2 ~1 W1 Q3 ]8 X0 |9 A& l; B' t5 j
Prosper202
, T7 M5 ^) X( \# W- T ghttp://prosper.tracking202.com/apps/4 E2 q! @0 i& A$ U, s& {7 ]
CPV Lab8 D1 W! S' z9 F4 |
http://cpvlab.com/7 c' O3 Q8 N+ I; d% ~
CPVLab Help Videos
3 ] y3 k& ]4 X# ]1 ahttp://ppvlab.com/oweiw/oiurw/vdm.htm
/ n& W- c* a& ]- j( M. u( x. bAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an" o2 n4 `- h7 d+ k. G3 m' i) D
industry standard.
$ v5 B$ z, r4 A' I% X) Y8 c1 y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
9 J0 \9 o* p* h; d( [CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
( C( w1 ~% G( |good support if you have problems with your installation.1 t( G% a& @7 q8 M- r: M4 y' N
Tracking 202
6 e c5 V+ p* E6 ITracking 202 is the hosted version of Prosper202. You can create a free account and then build your: O8 h4 `# P0 x+ u5 A5 j: d7 Y8 Z
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
! ]8 T; d y3 B1 p w8 i% H2 j/ g0 Xarea.. j E! C1 K+ N G
If you choose this option, keep in mind that your tracking software, one of the most important parts of
. @8 h( R- @1 syour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
- o1 e; L/ k5 o9 Q* l! yinterface, and their hosting.4 k' \; l% Q5 k" B9 m( Y1 x1 V# H
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords0 c5 e- `- D6 G4 Q
and targets which you are bidding on. Leaving this up to chance in order to save money could
7 M! D' I- g6 g9 I( |potentially leave you open to huge risk if someone else caught on to what offer and keywords you
: F9 d' L/ [7 w8 Pwere using.
: g7 D, V4 i* D+ R5 E% ~( Z& hChoose An Offer/ F7 [7 i3 [* ]
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
/ A4 Q3 f$ M( k c# E" L+ z1 LLesson on Offer Selection" }* u' A3 H7 [0 n. h' p0 ]% `/ [
http://www.ppvplaybook.com/forum ... on-Selecting-Offers. l- [* w% G* R! m9 |/ R
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.( D. ]+ P3 I0 c
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
! q. y/ \8 H. @ V' Q% b" ?1 M/ `: ZLeadImpact as the traffic source.( D8 k; z0 Q7 `+ f
Now the best way to learn how to put all of this together is to just get started. For some variation in8 `4 e6 N& B k1 |0 y+ ~: F
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked2 x3 g4 ]4 L% n+ X3 ~
campaign.5 P) |. s8 i/ O0 Q3 Y
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
) `. K/ \+ F8 Z w4 E4 R( Jpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says9 [' ?9 D5 t$ r0 y8 S. e
that all traffic is accepted.
3 O' I6 n7 X6 H& [) X! D0 |First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
1 x7 T h* C$ K# L# I' AThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
6 k; g" q) ^. `6 Hget creatives like banners or images specifically for the offer.
2 Z% A/ w7 a$ W9 N8 p% }' K© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 86 ~7 L& h2 p$ ^$ |4 p7 a5 k* j0 W
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can: v' E. U+ x6 ^$ b3 A
track my keywords. Without doing this, it isn't possible to see what's converting.
$ }$ J$ D& W( N/ w& g, O2 r' t+ YIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
; k9 n6 p% f8 n0 y& a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9, _0 G8 y! m3 m9 q" m$ J
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the+ P9 f" k3 q# v* f
bottom of the page:3 W; ?2 j/ I2 b- x% O' a
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
* D2 i8 D5 y2 A2 U4 a: U1 b0 [Click on the offer → pixels → Add a new pixel and this comes up:9 r4 G+ [& S! h
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL5 F7 l$ D# k; J+ }6 g; K5 z
from your software into the box that says 'Enter URL of image to load'.* D4 T- c$ ~ ?2 i7 W) S ^
Once you do this, it should look like this:
2 d% f8 @- a( c2 w" c7 k6 H9 v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10/ ~/ _7 S2 k7 ]) ~0 f
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
+ \1 o* d, i# T# @9 zNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either6 I/ K7 ?! G, @. k6 h3 v+ O+ l$ ?
Prosper or CPVLab.4 Z; ~. @0 N. u3 P+ p
( s8 m6 g8 C7 g) |# E& D
|
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
