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PPV GUIDE [PPV新手入门][28页]4 L! q5 C9 Q) R. g/ C, u
详细的请下载电子书！
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) l, i' c- J1 v" M' Z S# \: R( \5 I6 v! d# L! a9 ~
Newbie Guide
- M+ w3 ^8 }9 K& @ JPPVPlaybook.com" I; s$ R# ?, W, Q9 D, ~/ G. l" Y
Tracy Shaffer& T# E5 {* C5 B9 l/ ~1 B9 Y
David Ford' N+ u* n% b* Y4 ?1 D" A( R
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1 Z7 E- b. [, n3 o( n( I( k" Q
Getting Your Mind Right to Start Affiliate Marketing
( y- \4 t& E9 P- U. M- W& }7 xThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
5 w7 J) r0 n, J2 N5 W6 F9 M( Wever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where, y1 R- c; s- s. u' Y9 I
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
! V7 `/ | v# p2 d$ Q) M; Owith any success, these claims are laughable and far from the truth.
. J) H' f7 z3 y' U7 h0 j* JAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash! T" j# F, M% o g$ Y2 c
flow management. The main benefits are the low barrier to entry compared to other businesses, and6 _, H5 G& D/ H0 b9 W
the ability for a marketer to be a one person shop and make an incredible amount of money with low p) W3 E7 a+ ?
overhead.
: S5 s2 a, d! K8 v; M* n8 RThe winners in this business are the ones with persistence when nothing works, who know there's% q- R/ e- F! R9 e% E
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
' F" [6 q: o5 {2 S+ d" q. M- UThe cold hard reality is this: virtually everything in the space is changeable, what worked today can6 F% S, b6 M8 `$ i& n X0 B
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
5 T; u1 D5 h) {6 X9 }; E! W. ?; |Most of these things happen suddenly and without warning, and they all contribute to the amazing% I i" i; `; S! ?2 }
learning experience available to anyone with a few hundred bucks and the ability to open an2 p! [: V- i) m' F. p! O
advertising account.+ G x* r8 v0 K( Y; V( i9 L) i
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
& {6 E9 M" g, ~+ uwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet7 S0 {$ i( B+ @; I1 Z
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,+ Z% U7 E+ [1 n \
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence./ \ R5 r$ ?7 ^! b% F8 e
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you8 C' y: @$ D& Y
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
* V& z4 D# \6 C& n. G% e3 Ustarted building.. d/ i& v) U5 y
Things you need to get started:
' ~9 f0 t9 G$ m5 H1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
: \$ p3 q6 ^, H# @/ \2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
3 j- A# }, y7 u) `. k- g; s3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
3 {. u' Z$ }9 {4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
3 g5 P5 O* b# FThis guide describes from start to finish, how to get started in affiliate marketing by running traffic7 }& i4 q7 B5 l
with PPV. u; r2 y3 h! g0 R2 a) Z
Basic Getting Started Definitions4 N) F) W5 p( n' l1 `
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
0 u* K7 ]: _$ k& \" Daffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main* e. |" z: w4 h' T
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
: E. f3 R& J! \* M/ I! n2 Itypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
' r5 _; d9 F3 k) P7 bCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate) w3 {+ y, C* O) Z0 |0 \
receives a commission on that product. An example would be the Amazon.com Associates program,
: i" O7 ~7 U7 w/ r5 z( fComission Junction or Clickbank.8 u5 i5 `. [: ~, q8 b9 b7 Y
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
! U7 W1 ^% `; Q; X5 G5 B3 [an action like filling out a form, submitting their email address, signing up for a service or sometimes
9 D3 S( K1 n- Y3 z9 ?; W- q* d) c3 Qbuying a product. An example would be Ads4Dough or Neverblue.0 o! z$ H/ I/ G6 v
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's! p2 p6 [7 c h1 e
account, getting the affiliate approved for offers, bumping payouts and just about everything else
: B: ]( q, d! n) h1 L0 \* {related to an affiliate's account at the network. Having a good relationship with your affiliate manager
3 _; v5 h- Z. ~+ w4 U# ]3 Uright from the start can really help you.5 p$ h& N% x- h- x: e+ q* D
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
, l8 Y- ], n6 H' f6 sin pop-up form through downloadable software on the visitor's computer. The advertiser pays per& n( F! X% |6 k8 J/ s: J
view, starting anywhere from .01 or .015.
! Y8 ]) O9 O, b# P( ~6 FIn order to use this type of internet traffic, the affiliate can sign up with a number of different! f# \ u e! ]! M& c
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,4 n l3 s9 b, Y7 ?( ^0 k$ D' t
MediaTraffic, and AdOn Network./ W) y4 {% y2 {
Don't popups get blocked by pop blocker software?
9 A! o9 F5 F4 q2 G6 _No. Popups are served in a new browser window as if the visitor had opened the new window0 ?' F8 H, h9 H/ o* ^/ G
themselves.
' i* C O9 X. c7 eHow many popups get served to the visitor?/ S% q8 m# e* g
The number of popups served varies depending on the PPV network. Some pop more frequently+ g/ o" X" H; W6 S4 o
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by1 d$ F. n: `9 a1 }. H% [# o
serving this kind of advertising, so they have to toe the line between keeping their software5 B. ]; r) n, Z% \" a2 u
downloaded and still making a profit.
4 E( g% t% n0 P1 O9 M: rIsn't this type of software bad? Why would anyone keep it on their computer?
9 ^, x* I) ^- wNo, this type of software doesn't harm the user's computer.
& {6 m% O# s* [" {4 o* Q N' ?0 r2 R2 CCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
# `! x7 u5 S: k5 d/ Ftoolbars or videos to place the software on their computer. The visitor keeps the software in place so
E% }5 L! ]0 n' c4 N5 Sthat they can continue to have access to the incentive.
0 k( V( l0 X9 ?; r% w© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
& K" `" e8 O5 S' |3 d: AHow to Get Accepted into a CPA Network. C! y" _# ?$ l. i
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
1 }8 V0 O6 J4 Fto start looking for networks is Offervault which lists offers and lets you compare payouts across
0 ]9 m1 g. _/ p! {) M( p- B" ?6 Ndifferent networks.& T' j8 K# I& |, B! e9 f0 r T
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)9 {; T) U; _8 Y, U) J( M" U
application and be as specific as possible about your promotion methods. Usually some time after$ s$ ^; N2 E$ t. \1 O0 z' M8 a
receiving your application, the company will call to interview you. The phone interview is a critical
, w3 @9 e8 ~ w2 H Qpart of the application process, and most networks will deny your application outright if they can't get
% P8 _9 Y* }8 Q7 |0 ]$ Nyou on the phone.
; q% G6 J K3 y% q. |* W3 H3 W2 ZOften, the person who does your phone interview will actually become your affiliate manager after" B$ O; S8 I* T3 p* M
you get accepted, so it's a good time to put your best food forward.
. o& \4 M: z8 pYou might not relish at the idea of someone grilling you about your internet marketing methods over* ]. A& U. r, Y V) D) X% M9 d
the phone, but trust me, this part is critical. Have answers in mind for the questions:; k- M/ y/ k: e- ]
What methods do you use to market offers?
: W; P( W* L2 ODo you already have a website you will be using?8 S# F8 Z$ q+ h2 \! L
How much is your advertising budget?
1 j- y( @- q; tWhat other networks are you a member of?
g1 C; R( ^( C" ~Who are your affiliate managers at these networks?" r, j0 m* t- A+ U' s9 ]- d# |
Do you use social media (Facebook, twitter, etc.) to market offers?! D* X' x- f* S
How much traffic can you drive?% x3 q: L/ N9 z( X9 t) ^9 T
Do you have a personal recommendation from anyone who is already a member?6 ]5 H8 A& E5 s* S; v5 i( r
Once you provide satisfactory answers to these questions, the network will approve or deny your
% g* o! ^4 J1 ]6 C4 J- qapplication. If you get denied, just keep applying or call someone on the phone and try again. Be( T! f1 a6 S# v2 n% i0 W) o
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
0 T f4 c+ W7 ^for the network can be helpful.
5 }! Y8 }1 J; [3 Y8 [# z) c/ Y# k' JTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate7 J3 {1 w+ K% F* f) L
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network) J+ Z8 g5 H' B8 ?2 d
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
6 n& P7 k$ y1 H+ H+ e0 speople can open a lot of doors as far as networks are concerned.
/ K8 z+ u" Y: j5 V* d0 IAfter You Join a CPA Network
. [ s& c" r5 Z) sOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager5 B! B& ]. b% B# H# i
and make an attempt to get to know them a little bit.+ c. |' O7 L3 j# I
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
$ H# x5 k6 a1 J: l, s- Q3 ?: mweight in gold. Start feeling them out from the start and try to get to know them. Once you get6 v& U4 h) b- h# P& j9 q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4 ~! F* u h; l# ]* S* `- D
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout9 c" `' K" w* V5 M+ q5 \
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus: F/ [% l% ^( ^- e8 b" L
email.
5 g B# `2 C+ i! a% o+ \4 L/ D2 Q- UFor more helpful info about dealing with affiliate managers, check out:
! ^7 R3 j2 J) g: d* T* s2 r, shttp://ppvplaybook.com/blog/musi ... -affiliate-manager/. j+ p5 I3 e! T1 y: m
http://www.mrgreen.am/affiliate- ... iate-managers-want/- M' O6 N2 P9 X+ A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
' D O6 e6 U: M; {* m3 x( {Set Up Web Hosting$ Z f" v- P y4 V- y# m
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said0 W- x6 _' b, }( U9 C
about internet hosting. In general, you get what you pay for with hosting. When you use a shared4 h% R5 `8 n6 W* s! `6 ^
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
' o, ?+ q! e" X+ Twhoever else is on the same server as you., s! z* y: W, ^ R( b4 A
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast: N/ E9 o* f% |2 F
enough that the visitor can't close the window before your pop up is even shown. You have about 3 j) n2 ]" w: K# i( U3 h! K$ a f$ H
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
" Z+ s+ s$ Y, _/ O" UTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
: t8 f6 d( G8 Y7 a: uhouse full of roommates (hosting customers).' t4 E1 ~: E2 n! a
In shared hosting, this is like having roommates where everyone has no specific designated area inside
4 i7 v2 z! y' pthe fridge where they are supposed to put their food. Everyone just jams their food in however it will3 v* ]3 S) e) g' W1 h o0 n% C) R
fit. I, r0 t! k3 h, I
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than v& U5 @ ^ ~) r% f. A' C
the rest of the roommates, by virtue of simply needing more space and resources to accommodate) T# K2 j9 h, X( E
their food. Everyone else's food in the house has less space to take advantage of.
* L! k0 u/ [ l, p/ U$ _8 z) O: zIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
) Q( b5 D" t5 c* ~5 G: q. K+ A9 Jany type of hosting this is a bad thing, and especially while running PPV traffic.
: g0 `: K/ n- S$ U1 y( b/ \In the case of a virtual private server (VPS), everyone in the house has their own designated space: J3 s2 r1 Z( b5 u( K
inside the fridge to put their food, and other roommates can't come into that space. The server is. Y* V5 A+ w8 r/ V% z6 K
partitioned, so that each customer can only use a specific amount of resources at any given time.
) O& J0 V/ ?5 l. j9 s9 RA dedicated server would be like having the whole fridge to yourself. All of the server's resources
2 f0 n+ L3 J5 i' ^ Q; [belong to you and no one else can use up those resources. This makes it possible to serve much more
* j2 L5 X( V" v7 T6 p' btraffic, faster.
7 s2 M: l# f7 Q: |6 D2 T, _5 XAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.$ J F. `% d; E4 Y5 Y' r! N
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is* W2 l- G: W! A2 b1 u+ a* A; t
here:
% s" k( s& ?/ F) ^4 whttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-2 ~0 T' d) E2 i! I
VPS&highlight=hosting( ]9 j; Z! h G& r4 u. Z! G
Dedicated-Hosting-vs Shared-Hosting5 F0 n( F+ S4 g+ C
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
2 h4 J4 H4 l8 A4 y+ z/ nHosting...Your-thoughts
# Q( J2 W* S& ]/ k; H. T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6* k; _& }3 W( f4 ^2 X. r6 A
Hosting Providers for PPV+ r, ` a$ j5 E6 c5 F: ]4 E8 v( n
Beyond Hosting% h& @# T0 ^$ w$ a: [# A# u0 j
http://beyondhosting.net/9 _3 M0 l1 K" V( P, x6 F
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment6 m, h. {. t# ~( ~8 m5 ^
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
; E) F9 n a6 a- b! R% tdirect linking with PPV. Also, these guys provide great support.9 W5 K7 b: g+ e. O
Prosper202 Optimized Hosting. u7 z' M4 n/ j% R* a4 R6 g/ Y
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/0 R" n0 A) E5 w+ b4 r
CPVLab Optimized Hosting
& J1 O- z. t( Whttp://beyondhosting.net/CPVLab-Hosting/+ c7 Y# g. X& C4 ?! r
Domain Names for PPV$ C( v% l, [/ B' m f5 N
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
" U5 z# g$ K0 p7 Pwhere you're going to host your tracking software and your landing pages if you decide to make them.5 L. R, R3 G1 Y; Q. b0 }
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,% F" b: s) f- h, o1 p/ a7 L
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
* }) |9 m( B( V' H7 k.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
, g9 ?4 \; h/ g( M" hterm or build a whole website." f- l7 x6 v2 {1 B: _
After you buy hosting, a domain and get those all attached to each other, the next step is to install
" {9 d) ~" l( N6 w& h1 M. vtracking software on your domain. This is really important, because it is necessary to track your
5 t$ ]; h# K9 l% vconversions down to keyword level so that you can optimize your campaigns. Without proper
. Q* l! r O8 N( ]- N' Q; n: ?tracking, it is impossible to know what is working and what isn't.& a0 \, o3 H6 R# e& o) K" z
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
9 C- ~2 ]0 N3 U9 \4 xis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
5 X; W r" ]+ Y$ `6 NProsper2026 r4 C# L% w9 c
http://prosper.tracking202.com/apps/# b f7 ?2 L- P6 z8 `, U2 V+ g
CPV Lab
2 p8 q9 ^9 N8 Lhttp://cpvlab.com/- T" Y- ]# T2 t3 ^: t. |* h
CPVLab Help Videos
4 z* D& c) M9 _/ R7 r1 I/ x1 `http://ppvlab.com/oweiw/oiurw/vdm.htm2 l ?2 w' o- N: V7 {( W6 X @
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an5 E6 S) O3 K% x( c* K2 Z
industry standard.
" g3 V6 ~) r4 H7 c, p© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
) l& Y3 W8 Q" O# [, V, H* j$ BCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from9 a0 z/ O' E: q! v/ e3 j$ N4 ]
good support if you have problems with your installation.7 i8 d9 l' J4 O- Q
Tracking 2028 R' s4 b% k6 i2 f6 p/ A" h
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your9 _4 I u% {% K9 u" K6 L5 x
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user* m( F0 B' {0 D. `6 G
area.2 c5 v7 e. r# L& c( S( P
If you choose this option, keep in mind that your tracking software, one of the most important parts of2 h2 w! @4 f( ]. E8 V
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202( S% W/ d! ^/ G( |. P5 B
interface, and their hosting. z. Q4 p2 g/ [) E( }7 T% {7 } i
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords& }) _/ o5 m$ q
and targets which you are bidding on. Leaving this up to chance in order to save money could: F C4 ]: P' f$ i. ?, ]
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
" D' m/ @* b8 s& P2 dwere using.
/ G' e0 A+ Q5 N4 k- [( TChoose An Offer
, O1 f. b& o! I- r- FNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.. x9 V- P6 @- _8 S# M
Lesson on Offer Selection+ C. j6 _* N* g" \0 W3 L
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
' x: k3 G2 B/ IIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.5 k; @ f7 Z( |; F$ M3 ?! ~
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
4 c! ~2 W' G" |, Y: q3 x- mLeadImpact as the traffic source.
. n2 T& W& ~" u* f+ X9 WNow the best way to learn how to put all of this together is to just get started. For some variation in2 G' u# P# y. j) {
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
. ?: s2 w8 d/ i# X6 `# pcampaign.1 M ~3 |6 @; H& M
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first: @0 _2 u. G/ [" f- w B
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
" \! c$ P! J7 o- A* F) l0 m5 tthat all traffic is accepted.
9 P& S- g, K1 W7 ?* eFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
9 g3 v3 _! j$ b3 HThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
4 C# S- g6 w3 wget creatives like banners or images specifically for the offer.
% g, E: r" O+ Q7 w% [© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
3 K" g! O: N8 g; ?1 F8 E: nBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can2 l3 M! p! H+ t" g* p2 `% l+ u
track my keywords. Without doing this, it isn't possible to see what's converting.8 G& u6 S |2 x$ C" r5 V+ Y9 Z$ _" @
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
8 y1 W1 q; \7 i, U: s© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
/ j. J% t/ [/ i0 E8 h* zIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
6 v# b7 a' I/ I( n: C' q- hbottom of the page:* ?) J/ w0 q7 m
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
6 k7 Z+ `! J: B. k6 R4 FClick on the offer → pixels → Add a new pixel and this comes up:0 h5 Y& ]" `1 ?* z4 |; A
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
4 U; K; f" t/ l% L/ }3 nfrom your software into the box that says 'Enter URL of image to load'.$ ]" m" v; d* a
Once you do this, it should look like this:
! u2 z: m6 ?( H© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
6 \4 m3 ^+ c+ x1 I) B5 `Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:5 ]* C3 T9 W3 e O* v, f
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either o! f7 u( E( `$ _" v7 _3 \) u
Prosper or CPVLab.
+ P: p/ u' x/ R) j# h& O- T) y
) \9 _) e: m0 W; y3 e4 Y+ u- n; V |
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