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PPV GUIDE [PPV新手入门][28页]/ t+ @0 }" s* v! w' O2 g
详细的请下载电子书！! [: g" \- J4 R0 ^. @4 n
6 P, \7 C; m- g ~
- h! B* U5 q5 Y+ J5 q4 ZNewbie Guide
8 ~' ?$ L) W& j+ G8 M8 ?PPVPlaybook.com- j! C' k* F% t' a- |- W( R
Tracy Shaffer
, r( `2 j" }+ o0 y0 N7 j EDavid Ford8 ~# V3 ^6 W' K& Z! o3 H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
& j/ d0 _2 m7 b, ?Getting Your Mind Right to Start Affiliate Marketing
, s$ J8 ~& O! wThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
+ _9 C D# ?: n- C, L/ ~ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
5 `6 F& M1 u: ~* @& _you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing- ^2 {# p# g# p4 z
with any success, these claims are laughable and far from the truth.+ \/ U- [' k' S- y) W5 b1 G4 V* @+ A6 j
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash8 d7 h6 n/ h, `7 ?* Z8 ^. C, W* U
flow management. The main benefits are the low barrier to entry compared to other businesses, and; y P: j: x/ d/ J
the ability for a marketer to be a one person shop and make an incredible amount of money with low$ y3 H/ V* V P3 d1 x4 j: }
overhead.* `8 w, C- o" D7 a+ V
The winners in this business are the ones with persistence when nothing works, who know there's
2 ]" M; s* D% M6 o! b. eplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
7 u" j E& Y$ [/ T7 `The cold hard reality is this: virtually everything in the space is changeable, what worked today can. v, b! T5 |- {% H0 D+ y
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.6 D* p* F: n, C6 k
Most of these things happen suddenly and without warning, and they all contribute to the amazing
/ k% d) ~) U$ W6 flearning experience available to anyone with a few hundred bucks and the ability to open an4 { Y# v& H0 B% T7 J4 D
advertising account.0 F! t+ C; m; }% y" u
Your competitors are willing to work at this around the clock. This isn't a push button, instant business! V( i3 y, D9 V& W( I d
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
, U! |3 r2 I" H/ U7 \marketing has spent countless hours learning, trying new things, launching, tweaking, improving,- C% \ c! h1 Z2 S" x1 P' b
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
! O. }2 ]$ r N0 V! Z( N5 g: ZWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
. U* `' M5 C8 j8 ustarted building PPV campaigns right away from start to finish. With that said, time to jump in and get+ {; D* |+ Y% u$ w
started building.
# H( a/ X. ~$ V; AThings you need to get started:
* d: \' \* L7 O6 e+ j; S7 Q1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)$ f" @0 P# n9 d* W
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)2 u# N- Y& p. \* @/ j& N
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
! r) R$ v8 u& X7 W9 a4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
6 O; u% b8 A" d$ E# \; OThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
5 ~( c' {/ q$ t' Qwith PPV.5 ]) E7 d5 g% E9 L. j2 ~# D
Basic Getting Started Definitions' ~% |, c) O# w0 a/ G8 T
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more6 B7 r _4 u/ @1 W, r6 n+ y
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
! K9 m# e+ m, K7 @: i; _/ M+ m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2) @" P" H' U; [5 d( d a0 ~
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).+ G5 h+ i) S" Q' Z1 R
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
5 Z) N; Z2 T- N& j7 ureceives a commission on that product. An example would be the Amazon.com Associates program,/ H: i0 }5 ?# S+ `1 C, z
Comission Junction or Clickbank.
/ d8 Y7 b; l }$ P7 A, d, {" WCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
# Y- s; D1 |1 U0 t% |0 w+ Aan action like filling out a form, submitting their email address, signing up for a service or sometimes
1 `1 d* e2 ?3 R' @buying a product. An example would be Ads4Dough or Neverblue. D4 D! W$ A- ~# q* d y7 C- W4 [8 K
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's6 ~2 ~0 o, [! D* J
account, getting the affiliate approved for offers, bumping payouts and just about everything else- C$ {6 l7 d0 c( m0 X1 ]1 ?
related to an affiliate's account at the network. Having a good relationship with your affiliate manager4 ^$ y; x% N6 L) o% ~" B2 G
right from the start can really help you.
- l' `* t4 ]) A7 J* g% F7 E1 p+ q/ VPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
8 y. L. Q5 x9 l1 a- Min pop-up form through downloadable software on the visitor's computer. The advertiser pays per
; z" E0 b: o/ ]2 X9 z! D: oview, starting anywhere from .01 or .015.8 w* ]; g6 W" ?6 V
In order to use this type of internet traffic, the affiliate can sign up with a number of different0 h) l2 x2 S3 T8 W8 s8 m
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,. N- Y5 G" n6 _
MediaTraffic, and AdOn Network.
4 a! D9 F3 t @' sDon't popups get blocked by pop blocker software?
" ]3 R' m: R ?, l: E" v( {No. Popups are served in a new browser window as if the visitor had opened the new window( z* l, n2 D& w4 W
themselves.
# `7 V# ~, K3 H" V! M& m' z% gHow many popups get served to the visitor?
) T+ E5 x. _% d. o' HThe number of popups served varies depending on the PPV network. Some pop more frequently& X0 `9 {4 Q8 h; _7 ~
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by- N2 m4 m8 z1 A. v
serving this kind of advertising, so they have to toe the line between keeping their software! C0 @+ P/ I) L
downloaded and still making a profit.; ]7 ^+ r5 m% U9 G* W
Isn't this type of software bad? Why would anyone keep it on their computer?
, u- b9 z. A$ {* P: t* _No, this type of software doesn't harm the user's computer.
/ D/ _( D1 P1 W% n+ w/ `Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,: L3 f! Q- r2 \8 h1 x1 u
toolbars or videos to place the software on their computer. The visitor keeps the software in place so9 C" v" Q0 Z: G+ t t
that they can continue to have access to the incentive.. Q; B1 v8 t% [# Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3$ l G" |$ u& B7 Y
How to Get Accepted into a CPA Network
. Y, ^2 \6 O% aIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place, \$ }4 H# l$ `2 n1 [
to start looking for networks is Offervault which lists offers and lets you compare payouts across2 B8 I9 m V& ]
different networks.% Q9 t! N2 R' H; n; ]: T
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
& a2 e \+ R! S7 f& Sapplication and be as specific as possible about your promotion methods. Usually some time after
0 P/ i; S! O# Q0 |4 ?receiving your application, the company will call to interview you. The phone interview is a critical+ w" W& y1 \1 r2 W
part of the application process, and most networks will deny your application outright if they can't get8 F4 D# h: `8 i. c7 z4 U; y
you on the phone.! o( _5 j; {! K+ S2 E- M$ E' i; ]$ A r
Often, the person who does your phone interview will actually become your affiliate manager after8 w1 `2 l l0 ^ f+ d
you get accepted, so it's a good time to put your best food forward.( {+ F# K- T. D: b& f$ K& J
You might not relish at the idea of someone grilling you about your internet marketing methods over# |: K6 ^, R, G' s6 G
the phone, but trust me, this part is critical. Have answers in mind for the questions:; A0 k7 k; {5 |- [7 C) b, U) }. a. M
What methods do you use to market offers?
! D4 w1 E& D) Z( D0 kDo you already have a website you will be using?
! B9 U$ J- U. G3 e/ O# f2 B, k; ~How much is your advertising budget?6 e+ c( B }; b0 h! e, d
What other networks are you a member of?
' b, H; y6 Q5 l' x- T vWho are your affiliate managers at these networks?
9 `( M8 ], p5 o) O/ o6 B0 [Do you use social media (Facebook, twitter, etc.) to market offers?/ V" U: U+ y [' ?& E. w
How much traffic can you drive?) }% T3 _+ Z9 c/ ]' x3 P* [) Y
Do you have a personal recommendation from anyone who is already a member?% Q- M9 F0 A9 g4 S1 A
Once you provide satisfactory answers to these questions, the network will approve or deny your
# X/ K- O- h- yapplication. If you get denied, just keep applying or call someone on the phone and try again. Be. l4 l# g" s, v) ]
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
8 N# d: j" c9 Q4 s; k0 V* Hfor the network can be helpful.% c3 v" I9 \8 y# L! z9 X2 c4 q$ \8 G
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate k% U3 r+ ^# E; h" M9 M9 f
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network& ?1 L% k' @2 w! q, n
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know; _3 X* K- f- P
people can open a lot of doors as far as networks are concerned.
, q6 |. O$ }: ]After You Join a CPA Network
0 c: z3 e. u1 M) f9 x; UOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
6 m6 Y3 P; q: Z! ]* L! \- V$ Mand make an attempt to get to know them a little bit.
; J' ^) m, K4 r- RFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
9 C0 C, n1 J7 D' Gweight in gold. Start feeling them out from the start and try to get to know them. Once you get: p" G9 z2 Z# Y: M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
, N$ x* j" g0 w0 z7 Y2 Klarger, they can really help you with your marketing efforts, scaling campaigns and getting payout6 r, e {6 U4 Y7 R
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
# a8 J. z% T, U. ^; memail.
/ q+ d; ~) Y0 C4 J9 LFor more helpful info about dealing with affiliate managers, check out:* j5 o6 [% n5 ^* z
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
+ l6 U, n5 y' r6 h% Chttp://www.mrgreen.am/affiliate- ... iate-managers-want/# u) M7 I# {; Q: g: O8 u/ v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
q m- e' E }, c eSet Up Web Hosting. l- f' y) X+ J- g6 o" r5 z2 |$ D
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said3 [( M2 F' {2 U' S) K0 L* P
about internet hosting. In general, you get what you pay for with hosting. When you use a shared8 g6 \4 [/ o( @- z6 ^
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
7 G+ [$ N' P) C* V5 `% zwhoever else is on the same server as you./ I% ^' S! T7 y: W
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast e; h: W% a7 [2 A) P
enough that the visitor can't close the window before your pop up is even shown. You have about 3
. J+ B) R1 j' T6 H* Z+ Xseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.. Z+ y5 { Z6 F! x& N2 C, `6 w
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a/ p+ B6 V4 L+ H, f0 e6 r
house full of roommates (hosting customers).9 ~( ^+ ]! b) V3 n; g/ L5 n
In shared hosting, this is like having roommates where everyone has no specific designated area inside
. O2 i$ e6 y3 S5 e B& pthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
- \/ R0 Q% Z; q6 Z& q1 g. ofit.
8 E0 Y& n k" _ H, Z3 FSay your roommate brings home a large turkey. They will then take up more of the refrigerator than' e* z3 s6 [& |, o) T3 ]5 H
the rest of the roommates, by virtue of simply needing more space and resources to accommodate& ?7 T# l; N* b. y% z z* g
their food. Everyone else's food in the house has less space to take advantage of.% J+ u! d7 b, S& P! y+ G
If you have less server resources to take advantage of, your ability to serve popups will slow down. For' R5 C. K! j( G. r, O7 [0 ^
any type of hosting this is a bad thing, and especially while running PPV traffic. }# J; @% Q. F y5 r
In the case of a virtual private server (VPS), everyone in the house has their own designated space6 ^% ~: @/ j; B2 P# [
inside the fridge to put their food, and other roommates can't come into that space. The server is
6 l6 N- ]7 s9 mpartitioned, so that each customer can only use a specific amount of resources at any given time.4 S" g7 Q4 t0 d" e! R
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
' d2 v# ?( `. X1 R* |belong to you and no one else can use up those resources. This makes it possible to serve much more H* @5 i- Y+ I& j, a
traffic, faster. b: i# T; U. W8 F# U
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.' z/ y8 ?: K& R
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
, H& @) K6 _8 o* W1 B4 w" x" where:4 W. Y, E1 G8 ]% r
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-+ ?' S7 A3 \) v8 p! A
VPS&highlight=hosting
7 F4 {* z, S$ B4 O/ \/ BDedicated-Hosting-vs Shared-Hosting
/ w/ z8 i" ]7 y5 F, s$ G5 Z- lhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
5 f8 d) f4 U0 j' O- ^0 N0 QHosting...Your-thoughts
+ g3 `, V' E2 U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6' f5 F) `/ m9 I% m9 K) C
Hosting Providers for PPV
3 c6 O/ x" i$ |7 s( b$ L4 {, MBeyond Hosting5 I- N, T1 l8 K; Q1 a
http://beyondhosting.net/+ ?0 Y. r+ O/ V3 @% P! [3 }& b
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
$ s. |* [1 M, n$ n, ?# x" E( A1 rreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
' y5 E& v1 E! S; k* Hdirect linking with PPV. Also, these guys provide great support.
) }7 q0 n" h9 q3 y/ T7 Z* |6 uProsper202 Optimized Hosting
& K8 B3 A. H0 E! G4 D+ [http://beyondhosting.net/Virtual ... per202-VPS-Hosting/: h0 F7 V) Q) k: L( b
CPVLab Optimized Hosting- D1 q4 C; O+ g0 ^6 i7 Q% U. j
http://beyondhosting.net/CPVLab-Hosting/% d# Q4 H6 N1 |, M- z9 w
Domain Names for PPV1 \, m- z0 t5 n- b8 R' k, O( W
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is* w* K3 x A6 n& ^
where you're going to host your tracking software and your landing pages if you decide to make them.) P! w& K8 ^9 K0 y S* ?
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,% ?& {. p2 t6 x. A H% E b
bland one is fine to start with, to host both your landing pages and tracking software. The .com,+ W4 x" V4 z7 D4 w+ ~8 B5 v
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a' t& O$ z! a+ ?, V+ L) e6 s) X
term or build a whole website.! | _: [! t1 b& k6 S" Q
After you buy hosting, a domain and get those all attached to each other, the next step is to install- s9 v% J, S/ H/ Y' J# B
tracking software on your domain. This is really important, because it is necessary to track your: z% o2 m6 A/ H) h: J' T8 r; U
conversions down to keyword level so that you can optimize your campaigns. Without proper/ r' J) H5 d2 o! j
tracking, it is impossible to know what is working and what isn't.
& L2 `# a0 f/ E; Z- U+ p# NTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software3 }7 @: G& c. u3 c. K" r+ E: p
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.: V: o% l# ^% n- ^' ^
Prosper202
/ v6 |( m2 P& s5 Dhttp://prosper.tracking202.com/apps/
5 E& X: n3 ~! D: q% w2 z; {) ?4 ]CPV Lab
3 m L9 ^% n9 \$ Ohttp://cpvlab.com/
9 y) u) X+ l4 Q& M! ^CPVLab Help Videos
$ d3 T' P2 h7 Dhttp://ppvlab.com/oweiw/oiurw/vdm.htm) i' T6 O, y' y' O* I- |8 M
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
5 {/ S/ D+ Q, }# R w5 Pindustry standard.+ {- `/ g3 C: F7 L5 \5 l: V
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
& \: Q! |6 d. T$ d- qCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
' c0 a% W/ ~$ ygood support if you have problems with your installation.
! t/ ]' Y0 B, g. RTracking 202
& R: S4 ]5 o4 S% `! n$ BTracking 202 is the hosted version of Prosper202. You can create a free account and then build your
% i, i B: | U3 m8 Tcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user* K8 R1 D8 B( x
area.$ W* B( N/ i' r- U6 a
If you choose this option, keep in mind that your tracking software, one of the most important parts of
' x$ l& ^7 R0 i/ `; e% y( e; p' ryour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
0 I+ [" {3 \9 L! C$ \: Winterface, and their hosting.
& j# P' e9 H, G3 BAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords
0 Y6 Y1 C+ |( rand targets which you are bidding on. Leaving this up to chance in order to save money could
; T4 G$ V2 h7 s9 i! }! ]5 n' M6 K9 epotentially leave you open to huge risk if someone else caught on to what offer and keywords you
8 m3 O b5 G! B( swere using.
: ?1 T$ W7 b3 n- B* h0 XChoose An Offer
( z+ D& _& ]. j; R( b, vNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
5 w' y. ^6 n/ l! l" hLesson on Offer Selection+ b8 b5 ?* ~5 I! y4 p! d: |) i
http://www.ppvplaybook.com/forum ... on-Selecting-Offers Q; c& B9 D6 l5 A# p% N4 Y4 p
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
0 Z8 H0 d5 d0 x3 l. ~; G+ c# ZTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
: r2 P3 e' ]5 r$ }6 ZLeadImpact as the traffic source.+ i1 L/ a* H( A0 ~; e* m) Z7 M
Now the best way to learn how to put all of this together is to just get started. For some variation in
5 g) s0 e0 W& ?, L! u% rthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
$ k0 ~. L( y' m& icampaign.
U9 i" D% N; R/ C' d' I; I3 zWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first2 K( ?$ \* Y2 C& a' m
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says7 J/ |! k; d. M7 ]
that all traffic is accepted.
$ q' V1 R+ X+ i7 a* y& u% OFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
8 w/ o/ h5 _7 TThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can* I- h( \ J6 x- D! G+ H9 Q, v: e
get creatives like banners or images specifically for the offer.
3 f; B4 F5 V) c" D7 n3 V' @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 83 C, u* M7 l4 F' v
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
/ P+ U- w# z; b) O7 Xtrack my keywords. Without doing this, it isn't possible to see what's converting.. D% F; Y7 g5 Z
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
/ r) [2 |$ `4 M' W© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
. s- n+ U1 [& H6 lIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the7 F% g5 |/ P' k$ Z6 X9 @, y) v" \
bottom of the page:+ K4 D9 S9 c, o3 c2 s% k3 X
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
* z3 s5 g1 v' T! ~! d! J ?6 b! e2 sClick on the offer → pixels → Add a new pixel and this comes up:
, M# B3 r" W1 p% RMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL+ K3 G. ]3 j9 [' u. p& L! O% b
from your software into the box that says 'Enter URL of image to load'.
: v5 e0 g x7 E; JOnce you do this, it should look like this:
8 X- S" ? s( u) U© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
9 @ w' Y/ R _. j9 HClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
/ v' c0 F! b5 w3 Q3 W% ZNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either" |6 E8 I K! a$ t
Prosper or CPVLab.
) J8 I; o$ ` T. D0 O" @
/ Y4 b1 P) H- h$ i$ \- `- k |
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