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PPV GUIDE [PPV新手入门][28页]+ [) C+ V( S& q/ ?% i
详细的请下载电子书！& x5 w5 B) i1 h1 S: G9 S
* k' q6 s ]/ U" G$ x& l$ R! w' s; o
Newbie Guide8 j: O3 n% p: o# L7 r+ ^9 q
PPVPlaybook.com
# `# D0 e" u( i6 b2 o+ W+ p$ ?6 e4 y" GTracy Shaffer% b, v/ H3 \6 O3 z4 Y( K* z$ P
David Ford
( G1 Q( z7 ~ z( B. F4 z3 l' u8 Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1. r9 N. c% Q; ]& {
Getting Your Mind Right to Start Affiliate Marketing- R G; Z6 m9 c
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
1 R q) [5 h2 s0 y# U; ]ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
! T, U3 V8 K* n% c R- Zyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing( U+ E- C1 _2 ]! w- Q! G
with any success, these claims are laughable and far from the truth.
8 c g! H- Y# a$ ]6 U6 eAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash& b, a* `* M+ o) C* R
flow management. The main benefits are the low barrier to entry compared to other businesses, and
' Z3 f8 s! G$ q; F! n$ p' ythe ability for a marketer to be a one person shop and make an incredible amount of money with low
L; N& J8 Q1 A/ N+ ? C Yoverhead.
: Y0 \7 W4 W; E& N4 ?5 F; aThe winners in this business are the ones with persistence when nothing works, who know there's% G& E' l$ Z9 e, H
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.9 ~$ R: q6 b& r8 ?
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
! s' O E3 c K6 N: r0 r, Fstop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.. e% i+ W0 J, v9 I- E$ {- u: v
Most of these things happen suddenly and without warning, and they all contribute to the amazing
E. p' A/ j1 _5 @( {* Zlearning experience available to anyone with a few hundred bucks and the ability to open an
+ u- k" t4 H& V7 ?+ }9 Yadvertising account.( L5 Y' T8 C4 d& c+ B( m6 |7 a
Your competitors are willing to work at this around the clock. This isn't a push button, instant business& D- W) W* A) l6 P
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
6 v% w. g7 h. h- u( `1 F- Lmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,* T2 V/ K2 R* ~; T; e
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
+ V, e% f$ e" m9 n) AWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
$ a+ q( ], `+ u" {5 Lstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get% @ ]. @. |- R: y0 V
started building.
0 \$ q! y, l; k' gThings you need to get started:
# v6 e' L2 D0 L2 ^) b. [! H1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator). {* s. z& y4 I! m+ T% R1 G
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)" ?* @2 @* {, U5 _# q \
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
$ C& T8 @6 c; C4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
4 Q/ Y& o, r8 s* |7 XThis guide describes from start to finish, how to get started in affiliate marketing by running traffic
0 f4 H) @) K) O' V, S5 ?with PPV.0 e' k6 R3 S& n5 |
Basic Getting Started Definitions8 ]4 _ d5 ~( g2 p! V
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
2 ]8 d v% x# e0 v. Xaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
& @& m Q. `* i/ q5 ~3 @# V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
# s. ]" Y' o1 d7 S5 xtypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).0 V' ?4 U: S, |" K9 V
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate. P; R& J! U* V; g( w- a
receives a commission on that product. An example would be the Amazon.com Associates program,0 K) H- P. ?9 w( f- y! P
Comission Junction or Clickbank.' d* g& |/ U3 W
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
! [0 K8 {( B* E7 p, T% qan action like filling out a form, submitting their email address, signing up for a service or sometimes
8 U2 H2 L' g$ y. |9 T, S) i$ z5 r4 obuying a product. An example would be Ads4Dough or Neverblue.
$ o2 }' P2 ~! q3 j& c; r ]Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
- Z/ f0 O: ]% @! J( ?account, getting the affiliate approved for offers, bumping payouts and just about everything else
: C) b+ s1 |! zrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
n( {% Q7 c6 c5 _right from the start can really help you. M1 g* R& P) a
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served4 [& n6 i9 ]3 D6 X
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
/ D2 k9 j( I- D, m) lview, starting anywhere from .01 or .015.
" t# Q' V! c6 {5 E; r, T# F; kIn order to use this type of internet traffic, the affiliate can sign up with a number of different
) o3 {0 y, o5 F& I0 ucompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
% G9 O; `0 s- Y! ~/ \- D+ T1 ?MediaTraffic, and AdOn Network.
1 K& }3 g; F3 V9 D# g% sDon't popups get blocked by pop blocker software?
9 G0 G3 y/ {3 z' I, |No. Popups are served in a new browser window as if the visitor had opened the new window j; J0 C; b+ c. i [4 a/ p/ T
themselves.! O0 U1 r& I! }- G- r6 L
How many popups get served to the visitor?, T8 I9 }$ V0 n* Y2 ]' `$ o
The number of popups served varies depending on the PPV network. Some pop more frequently9 @% O2 p% I: y) J& F
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by/ b, @' K! F, O, |& E4 o. `9 P
serving this kind of advertising, so they have to toe the line between keeping their software
$ R& k) J% t* v( ^6 qdownloaded and still making a profit.% Y* _* |" j- f! Y# E3 ]
Isn't this type of software bad? Why would anyone keep it on their computer?% l( v& L" }# |' U, G: F
No, this type of software doesn't harm the user's computer.
% U! d6 F: t: H) s8 _6 G8 hCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,% O( J5 K7 e! M% S. z4 G% r6 {. o
toolbars or videos to place the software on their computer. The visitor keeps the software in place so P" @6 m, H/ O0 O7 ~1 I
that they can continue to have access to the incentive.9 V4 V$ `% K8 Q7 [) j. C+ A
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3) |/ }2 }5 L2 u% I
How to Get Accepted into a CPA Network( a. z5 E) \- N" Q a
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
+ \0 P- l& p5 q$ l! ?0 ]* J% M( n4 [to start looking for networks is Offervault which lists offers and lets you compare payouts across
! E1 R( Q8 n4 V2 Fdifferent networks.
' [0 e1 [* S5 t/ u# c: W5 q, ROnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
8 S, ^+ d; d1 }1 f' a6 Rapplication and be as specific as possible about your promotion methods. Usually some time after ]" ]0 ^; Q0 J% m
receiving your application, the company will call to interview you. The phone interview is a critical
% p) ?0 c( k( [+ l+ ~6 [" Bpart of the application process, and most networks will deny your application outright if they can't get5 C0 j5 c" n1 U1 p+ p1 c* Y4 f! ~
you on the phone.
. r7 T6 t# J4 {Often, the person who does your phone interview will actually become your affiliate manager after7 J$ C" |1 U5 V$ ?, Y
you get accepted, so it's a good time to put your best food forward.
9 j Z* _9 W E7 t1 OYou might not relish at the idea of someone grilling you about your internet marketing methods over# x+ y# s9 Q) i9 w8 J
the phone, but trust me, this part is critical. Have answers in mind for the questions:7 U! ^& Q* N1 n% c2 p
What methods do you use to market offers?
. U; W2 {, Y, e: o0 r/ vDo you already have a website you will be using?
7 \( r( V4 ]6 x, f. X8 EHow much is your advertising budget?; ]! J6 S0 n; }1 K0 F
What other networks are you a member of?7 G0 u$ a7 p& \' n; B
Who are your affiliate managers at these networks?
# m4 _+ N" e9 R( @! u5 MDo you use social media (Facebook, twitter, etc.) to market offers?- Z0 u, w9 F3 i% ?% z3 q. z5 A
How much traffic can you drive?9 J ?' C5 ^; _2 z: j
Do you have a personal recommendation from anyone who is already a member?
. |4 e- |/ i7 T$ c. K; |5 pOnce you provide satisfactory answers to these questions, the network will approve or deny your
8 a" _7 f! J# v/ t+ papplication. If you get denied, just keep applying or call someone on the phone and try again. Be# s: W7 L$ V- F# T
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
$ K, Y0 Z" C7 o% Nfor the network can be helpful.
U. `, C' T6 f1 k0 cTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
; J8 b: W9 M0 X0 Q9 g8 h* o9 nSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
1 o0 d' `+ I$ H+ Y3 x6 [! mowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know$ X4 l' p/ R/ P p2 @; O! k
people can open a lot of doors as far as networks are concerned.
) U$ F+ h) S/ }4 l; `After You Join a CPA Network
, P6 I' A, g/ {* G# ]' COnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
) b/ N+ ?. ^, b( _3 {& ~and make an attempt to get to know them a little bit. r2 m9 C3 w w; `' j
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
# k q+ Q" V4 Aweight in gold. Start feeling them out from the start and try to get to know them. Once you get
& R# p3 b2 }# t9 W2 ]7 r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
- \ n$ R$ f) M: G$ m1 b% Zlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout
" Q( K5 M* x( ]" N+ s6 j. Xbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus: N- o. o+ w! [0 Q( k9 A5 p
email.. y$ X! v& D8 r/ O0 v0 l' V- l
For more helpful info about dealing with affiliate managers, check out:' S7 {; x+ R8 T- [: Q0 ~
http://ppvplaybook.com/blog/musi ... -affiliate-manager/, G, W& @% |+ r" l- N* ?3 V: ~
http://www.mrgreen.am/affiliate- ... iate-managers-want/
9 {7 h% ^2 W$ a9 {$ L5 z6 v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
, g& @+ z, }) F" B& oSet Up Web Hosting& q: E4 p2 s, z4 J7 u$ p7 u9 F
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said8 s* |: `( b; A6 N5 O% V, Z( f! e
about internet hosting. In general, you get what you pay for with hosting. When you use a shared% L3 z( N; e. y( O! q" V- E
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
* h. k: t( h# _1 S0 G# X+ jwhoever else is on the same server as you.* e! L& j* a f9 d2 q: j+ j
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast) @/ _+ f3 p9 R( {7 E
enough that the visitor can't close the window before your pop up is even shown. You have about 35 _- Y. q. ]8 G9 Y3 P
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
. M4 f" z( R6 ZTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
& R# g; X- }7 T1 h( I- Phouse full of roommates (hosting customers).
8 }( e6 V* K2 b- Z/ L9 bIn shared hosting, this is like having roommates where everyone has no specific designated area inside
4 F$ Z( r# u6 G& H" athe fridge where they are supposed to put their food. Everyone just jams their food in however it will' A( B2 q- l" C3 Z* v# N% O
fit.* D! y* H1 g% y( Z; i0 v4 F' X; x. u
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than; z7 m6 ~/ Y. ?* i: z" n
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
6 B3 q, k0 k/ h! a% ptheir food. Everyone else's food in the house has less space to take advantage of.
+ X" V Z8 d, h$ rIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
9 h+ i, s0 Y1 Z; {( Pany type of hosting this is a bad thing, and especially while running PPV traffic.
4 `5 \% k1 o) `9 C0 O3 B) BIn the case of a virtual private server (VPS), everyone in the house has their own designated space
( l4 R( o& U* t! m: G& {inside the fridge to put their food, and other roommates can't come into that space. The server is
5 ^7 `$ @8 O6 \% A0 Upartitioned, so that each customer can only use a specific amount of resources at any given time." V6 B' c2 A& n5 j l/ C
A dedicated server would be like having the whole fridge to yourself. All of the server's resources0 @9 f* n; `7 c- o6 m7 F
belong to you and no one else can use up those resources. This makes it possible to serve much more' j* ?- I) h, o* ^
traffic, faster.$ I7 I; N; m' G
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.- I+ {: C+ u j( h; E# ~
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is+ g, P k! {7 m1 d) B) f5 @
here:
' @- o6 f0 M- ]) C, ], y7 v2 q$ nhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-0 h1 S2 k; T0 j" p- i
VPS&highlight=hosting$ q, R# z6 e* V: i( x5 g' Z' d
Dedicated-Hosting-vs Shared-Hosting
7 F2 H! N$ U" X, L' c( z4 a' h* ghttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-( R) Y2 T' z7 i1 p4 `6 p
Hosting...Your-thoughts$ i' N" Z! S5 }9 ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 64 b+ o( z, K8 q/ y
Hosting Providers for PPV
3 y! x! Y+ B' i6 nBeyond Hosting
" X" @: ]6 G: Z" Uhttp://beyondhosting.net/' s* }$ l9 R p g0 S/ Q; {
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
$ X& R' }4 L# Qreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when8 A, m, K, P! P% A
direct linking with PPV. Also, these guys provide great support.
+ `2 `3 J& T; b1 HProsper202 Optimized Hosting, Q w. d# M1 f6 Z: H& l
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
3 W3 G4 N0 @. ~2 P' VCPVLab Optimized Hosting5 c+ ?" ~/ ~1 {) ]2 e2 u1 m$ R
http://beyondhosting.net/CPVLab-Hosting/
) T$ F7 U9 B; g& ODomain Names for PPV9 h* Y0 n6 U4 F$ o! M* L
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
% [- t% y1 u9 \* ~1 s9 r4 awhere you're going to host your tracking software and your landing pages if you decide to make them.
0 k t# Y, o/ ~/ EOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
/ a0 W" U' h5 r8 Z i& {7 Qbland one is fine to start with, to host both your landing pages and tracking software. The .com,
# B& b6 \- ?3 J4 R) S.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a+ S: u7 v- S- |8 R9 a/ j
term or build a whole website.
s# |- A+ u+ N$ k A- |4 \After you buy hosting, a domain and get those all attached to each other, the next step is to install
; r, S! R# K J% l# X) q7 }tracking software on your domain. This is really important, because it is necessary to track your
- x* O5 I0 S. e8 A+ N! w2 q9 rconversions down to keyword level so that you can optimize your campaigns. Without proper; P- s. D2 b9 f2 J; g/ T
tracking, it is impossible to know what is working and what isn't.
5 V V @6 g; V8 HTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software5 t4 h" S4 y) O* y( l" U* [$ C4 x
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.! F5 _; i. f, J5 Q0 s" N5 S
Prosper2021 W5 D o; C3 ]: \/ c
http://prosper.tracking202.com/apps/
4 V! L7 d8 [ g2 A! d3 u3 C* ]% KCPV Lab
- C$ k+ V2 x, z5 }http://cpvlab.com/8 l7 _; h: W* {
CPVLab Help Videos4 N) j$ i; W, o5 y- c$ V+ O7 x
http://ppvlab.com/oweiw/oiurw/vdm.htm
7 V& o# [" i% g# _# V1 U# S6 q9 i0 bAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
# T" b8 u& y: h$ @5 v Y* @industry standard.; {) l V$ T z& v& x7 ]5 Q4 U# ?
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7. s6 L& T3 K) n7 j
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
0 k& P! I6 K& H7 c+ ^/ T2 W7 N2 xgood support if you have problems with your installation.. \' h6 ~9 G3 @# g
Tracking 202# f5 E5 ~1 f$ F/ K! r" b/ ]; h
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
9 w& x1 b5 s8 x1 a' y- icampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
. S- _ N: a3 I4 \8 `! Sarea.
* W6 V. B4 o' H% |If you choose this option, keep in mind that your tracking software, one of the most important parts of
: C, ~1 H: N. [3 Q* t h0 qyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
, f2 y4 c8 E: H3 Q7 vinterface, and their hosting.
2 ]2 I+ w9 x6 D ?Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
: r# o( x* P* Nand targets which you are bidding on. Leaving this up to chance in order to save money could. {4 ]! k4 ^5 J+ p) A- t
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
5 ~& ^7 C2 a) Y4 e3 _( A% O7 Mwere using.
: k. W) _! _' m+ IChoose An Offer) s& A" j3 G" _" T# Y- Z
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.3 f- d2 _. `8 k% }
Lesson on Offer Selection) d. e. o% g& X( q m
http://www.ppvplaybook.com/forum ... on-Selecting-Offers1 J! @$ d# \2 o/ {2 T9 b
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
( T) y5 U* b6 U5 n$ Q( a8 G8 F# rTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using$ ~5 X9 X5 c9 \; q
LeadImpact as the traffic source.* c- L) K" K! r5 K
Now the best way to learn how to put all of this together is to just get started. For some variation in6 N. S" b' v+ T
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked+ R* \( ~2 L, v% w+ k5 }
campaign.
" A0 S8 [! d6 QWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first9 s; G _5 `* U# J1 D$ G
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says a/ J- M& m6 ]- J+ y4 `4 ^
that all traffic is accepted.
" I! ~, _8 \3 b% t7 H2 kFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
5 J' S# V: @, U8 Y' L2 t# I% wThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
' x* U0 [7 s# Rget creatives like banners or images specifically for the offer." g- L! H/ f8 ]' Z, z, D! o! F
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
2 t8 x$ m$ ~4 N0 v8 j. ABefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
# }9 `6 Y+ E. t; |4 Ltrack my keywords. Without doing this, it isn't possible to see what's converting.* [: W; p7 D ]4 F" p6 w9 H
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
$ ^. S2 S- E" v. L/ ~- s# g+ }© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
% m; t( f$ m" `In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
4 v. b/ ~, `9 n& Nbottom of the page:
% I( s. P. g+ e3 l# cNext, I have to cut and paste this pixel into my offer at Ads4Dough.
2 K6 C, P$ k0 c5 g, gClick on the offer → pixels → Add a new pixel and this comes up:
& W# G% I# R* `0 JMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL: G- G% T2 B G
from your software into the box that says 'Enter URL of image to load'.
+ ?$ T6 c# `' s# x1 F5 jOnce you do this, it should look like this:
& m1 K) c* m4 R& I. E9 h; _4 c© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10: n0 M' p+ ^) H" q
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:& s% m4 C S5 F
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
# ^1 V4 o. o6 [' r1 f' x- c9 o( v# NProsper or CPVLab.+ h1 y$ z- `3 h. \+ {1 V" `
+ ^6 l) v" `8 q! t; @
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发表于 2012-12-27 18:47:17
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