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PPV GUIDE [PPV新手入门][28页]
% W( y# X. A* |# a8 Q5 k# o详细的请下载电子书！2 O+ G' W4 K9 s1 q" O5 w7 r) e
9 J( C. G: F/ \# B* {) n" @
3 S( t' \1 A/ R! HNewbie Guide) _0 o" W4 q3 q) M
PPVPlaybook.com
. x& ~+ `3 e. C% ]" l3 nTracy Shaffer
4 b% |3 c% f& C6 ~! ?1 c+ dDavid Ford/ t: Y+ Q2 p! j; w; q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 17 p! y* A/ g8 W/ l* ^
Getting Your Mind Right to Start Affiliate Marketing
+ @/ k) |8 O% m4 QThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an* Z/ `3 y4 A+ y; C0 P
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
9 {6 k8 Y, O( W6 L/ `, Yyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing; [4 _, D" {. J6 N, v3 d0 r
with any success, these claims are laughable and far from the truth.
8 y Y& z2 u+ j$ P3 \Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash3 g* z% W) V' X# x
flow management. The main benefits are the low barrier to entry compared to other businesses, and
" b9 `( w! k( p, e7 \the ability for a marketer to be a one person shop and make an incredible amount of money with low
! |" e0 d* Y6 j" t( joverhead./ Y9 B- S, _/ i+ f9 B
The winners in this business are the ones with persistence when nothing works, who know there's; J! L5 v+ d/ |) v5 }# o
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
7 |7 X0 f8 \4 P9 k4 ]The cold hard reality is this: virtually everything in the space is changeable, what worked today can! ], G( r6 O! h Q6 w! f$ w
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.$ s- j5 k0 D- E2 ~' ?, ]
Most of these things happen suddenly and without warning, and they all contribute to the amazing% c5 W, N0 p! [# o5 b7 S W
learning experience available to anyone with a few hundred bucks and the ability to open an
5 I5 g& T2 N+ o: S8 k, K fadvertising account.
1 ]! w, K2 `) XYour competitors are willing to work at this around the clock. This isn't a push button, instant business; T1 V5 O* J5 e- q
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet1 \4 w+ d2 d% F- p Y
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,& |! e6 I9 h' Z, k- p7 }! w9 {
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
, k6 E( d6 {/ T& T/ v) c+ TWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
( r. o7 Z& {5 K0 Gstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get- s5 _( C/ l ^; D
started building.
6 H4 D& X$ J$ `" GThings you need to get started:- z5 O S1 k) B+ o. r2 t( W- H
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator) p' A: @) Z, A, D" k
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)- L9 Q' q! y' g) n! B& B
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)$ ~" ]6 `* m4 r3 ]" m, ?
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)1 ~! |( O8 g! ?. Q) ~1 M
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
9 U8 K0 ?+ m" p; V M& @with PPV.
) [0 y5 H$ g) _9 f* [ t1 ?5 UBasic Getting Started Definitions3 {/ m. C3 r# s/ I( O0 p0 C- ]
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more1 j4 s# D ^* i! d! A- l
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
7 N/ I5 e& J+ f# ^$ R9 q+ Q1 @© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2) R: m3 b2 F1 \2 q& l
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).3 e! {$ k: a3 {/ \7 u0 C
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
1 z3 r$ e. A3 \- z6 L5 Y( P/ Mreceives a commission on that product. An example would be the Amazon.com Associates program,
" O) f8 R; H! l7 M" T6 ZComission Junction or Clickbank.- j4 r" l% d0 M- q1 e# ]
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes4 S# T- R: \4 ] G7 _# @
an action like filling out a form, submitting their email address, signing up for a service or sometimes* r" ]3 z# V) B A# o: K6 |( {
buying a product. An example would be Ads4Dough or Neverblue.4 { ^* D/ |$ `
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
+ t, D& U, x! n& v' U3 W0 ?account, getting the affiliate approved for offers, bumping payouts and just about everything else P( ^7 `$ ]5 |* J$ H% ?
related to an affiliate's account at the network. Having a good relationship with your affiliate manager% O; T" U" G& g9 |" B
right from the start can really help you.
: e3 b) ?1 l' T! h, e5 r; R% LPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served7 B. C9 n- k! D( Y( O
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per' }0 v4 e3 h+ f* Z4 V/ K/ o
view, starting anywhere from .01 or .015.- m2 G+ ]$ u7 i9 K4 t1 G
In order to use this type of internet traffic, the affiliate can sign up with a number of different, _1 I: ?4 {3 U+ k- _0 N, T
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
3 S+ n+ Z/ k9 v" H/ \5 AMediaTraffic, and AdOn Network.
! R, X- s) s& j0 I* q0 mDon't popups get blocked by pop blocker software?7 k0 Y- Z7 M7 G+ g
No. Popups are served in a new browser window as if the visitor had opened the new window# a) J8 |2 e! w8 I- }! f! b
themselves.
% w: j8 C# w8 @1 e- yHow many popups get served to the visitor?
; M. I7 y Z% f& B7 ^The number of popups served varies depending on the PPV network. Some pop more frequently# P% j, v! }2 v/ [8 x
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
- O$ S e# \2 p/ F+ U! J: l" kserving this kind of advertising, so they have to toe the line between keeping their software) O8 M: { I* B; e
downloaded and still making a profit.
/ b* S' f" [- _9 Z3 ]# f1 RIsn't this type of software bad? Why would anyone keep it on their computer?* [2 y5 _) c$ v, q5 d
No, this type of software doesn't harm the user's computer.
* e! }, h* U* V" a! O" TCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games, g: N. Q7 b5 r5 X5 `% ~+ _$ N
toolbars or videos to place the software on their computer. The visitor keeps the software in place so
k5 ~2 v* e' Cthat they can continue to have access to the incentive.8 O1 C! Y% b* y G, s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
* v4 z1 o/ J4 m/ iHow to Get Accepted into a CPA Network) H2 T, ^* G1 g) z9 w7 |6 \
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
* s- w e+ ^, A) H/ q' Jto start looking for networks is Offervault which lists offers and lets you compare payouts across/ ^. l v- n; ?( d: W
different networks.
% q8 l& }7 M7 o5 N8 x/ X' NOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)- |) ]( l/ i+ m2 ~. ]; M% \9 o7 T! O
application and be as specific as possible about your promotion methods. Usually some time after
% N2 y7 d- V1 Z9 |& e+ ~receiving your application, the company will call to interview you. The phone interview is a critical* B! ?$ ^/ _, v+ M' D1 e1 y _4 g+ o
part of the application process, and most networks will deny your application outright if they can't get$ o- u0 v; n3 ]0 y+ {. A
you on the phone.
! B' B5 v; t# ~" M9 e3 ]$ LOften, the person who does your phone interview will actually become your affiliate manager after
: j. O) ?# f6 m! S) t7 @5 ^you get accepted, so it's a good time to put your best food forward.8 ]& p6 r% {9 h" f& x$ S5 C! D
You might not relish at the idea of someone grilling you about your internet marketing methods over
$ `3 l6 D9 q( r7 H& d7 \( Gthe phone, but trust me, this part is critical. Have answers in mind for the questions:
0 Z9 M6 B$ n" X4 aWhat methods do you use to market offers?' g& Z: }; s7 b# I: J1 e
Do you already have a website you will be using?
" j7 G6 T$ ]- b1 h, [1 ?How much is your advertising budget?- j2 f! Y! C; j' a# b+ f4 d
What other networks are you a member of?
3 x- T$ Y8 r. i% G* H. N3 }Who are your affiliate managers at these networks?
; _( n' o) N# ]! E' A ^Do you use social media (Facebook, twitter, etc.) to market offers?1 H; O; l8 h: q0 Y, l- u0 M, v
How much traffic can you drive?" G" ]8 u9 ^' { w( n; q# g: ~
Do you have a personal recommendation from anyone who is already a member?
% J8 b/ k, m$ q- E+ aOnce you provide satisfactory answers to these questions, the network will approve or deny your
+ g7 J6 t x' sapplication. If you get denied, just keep applying or call someone on the phone and try again. Be
: e1 A0 [: U1 ?: a: w2 H4 Xpersistent. Also, getting a personal recommendation from someone who is already an active affiliate/ |3 N6 f: B4 U' J
for the network can be helpful.
* k5 }5 h7 X' N3 `$ z' S* KTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
# X/ S5 [5 h# n- KSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network( T: o4 K% u1 T) e
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know% s9 E* W# V7 Y& j. m$ v. k
people can open a lot of doors as far as networks are concerned.
9 D' v9 n1 W# ^1 T0 q3 K$ JAfter You Join a CPA Network
6 E6 r$ Z, e- x6 Z% Q! ]Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager" x: }1 E7 z n# P0 \+ n
and make an attempt to get to know them a little bit.. g9 r' e3 Q# g. ?
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
# _/ y: s# a1 M: V$ }# x Y+ Rweight in gold. Start feeling them out from the start and try to get to know them. Once you get
" Z9 c; m2 {" @! J/ R© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4! L* ^& A) A& y* G4 n
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout, V: a; e7 N: u" s& J
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
5 |0 v. a: N8 q% L$ zemail.
: c% e% D8 g, N, n+ {+ G i5 {For more helpful info about dealing with affiliate managers, check out:+ F/ W: O9 S$ Y3 J
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
4 @( l( V! w5 y1 o1 ahttp://www.mrgreen.am/affiliate- ... iate-managers-want/
3 |5 S' |( _" v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5- I& l6 @; Z5 I- C6 e8 i
Set Up Web Hosting
: D3 n2 @2 s/ a% aGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
8 m. Q+ l( ?6 k; iabout internet hosting. In general, you get what you pay for with hosting. When you use a shared5 x* S" c. a2 {$ ]! ]8 x
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
/ N8 Q1 s6 ] P, X6 Swhoever else is on the same server as you.
/ l5 {0 j, A7 v' ?- N7 {% [6 P- F- rSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
+ X5 G) D4 s6 q; ^enough that the visitor can't close the window before your pop up is even shown. You have about 3
! Y$ _* h9 i; _2 v& [seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.- P6 z% \7 Q8 M8 Z5 ^
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a$ l7 Y2 h' @" W1 W) @3 a! g+ [
house full of roommates (hosting customers).
) U- p0 z i% R4 G7 TIn shared hosting, this is like having roommates where everyone has no specific designated area inside+ g/ ^; o4 P% d- D
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
5 \" f5 D3 G! o, c" b5 X# N- j1 p2 Vfit., k7 s7 I: }9 ]4 M
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
* o" \7 R+ C+ V0 Rthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
2 C: j* T5 S' T% Z1 F- d: Ntheir food. Everyone else's food in the house has less space to take advantage of.8 {% z1 {4 B5 ~" t3 C Y3 I
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
; Y( [3 l( s L( y- {! K C" x0 |$ ]% Jany type of hosting this is a bad thing, and especially while running PPV traffic.
8 T1 H3 {: Y; u, H3 s/ fIn the case of a virtual private server (VPS), everyone in the house has their own designated space2 k7 M% g! a# C$ ?0 V7 ^
inside the fridge to put their food, and other roommates can't come into that space. The server is& u! Q9 }' x6 \* [: d8 i
partitioned, so that each customer can only use a specific amount of resources at any given time.% B8 \/ ]: ]" \0 y. }* }
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
) U+ D) v) j, G& {' o3 t8 bbelong to you and no one else can use up those resources. This makes it possible to serve much more
- }/ P& U) z: wtraffic, faster.5 K3 {% y& r9 z; e
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
. J* i; b. F6 v; iAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
% T/ w- X: }* F: w ?2 @. i6 Fhere:& k; h) ?, u5 F$ \# v, t7 V" Y
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
+ U) i9 F. c7 h. a8 KVPS&highlight=hosting
% {7 l. k5 `# {. r; }7 VDedicated-Hosting-vs Shared-Hosting
- v( M/ O! _/ j9 Hhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
* D/ W) C1 n1 v, H. Y- lHosting...Your-thoughts
9 F! [! ?0 S A# y' w7 t9 K D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6* Z! |; U. J% |) ^! s/ K8 G! t
Hosting Providers for PPV
8 j, x5 T/ j) JBeyond Hosting
: n' u2 k- d; N2 W- ?4 yhttp://beyondhosting.net/5 w, O* ~8 x, {
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment G: k: [ w! ?3 c$ `8 a
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when( W) S$ q0 s; W) b5 S% V
direct linking with PPV. Also, these guys provide great support.
- w& t3 g# }2 h/ hProsper202 Optimized Hosting
' @" S2 _2 k }http://beyondhosting.net/Virtual ... per202-VPS-Hosting/! b& u9 `9 d/ D3 ^/ N% c2 o( N& u7 e
CPVLab Optimized Hosting# P# r! g+ ^! k' k7 f7 w. ]4 S
http://beyondhosting.net/CPVLab-Hosting/9 r3 K5 J6 ]1 K2 @: {
Domain Names for PPV
5 F( a% e) J& y/ x J% K) {% HOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is& S% B4 Y7 _2 S H8 M4 Z
where you're going to host your tracking software and your landing pages if you decide to make them.
2 R) k0 ]$ e4 u# Z/ ^) gOftentimes people wonder if they should have a specific domain name or a generic one. One generic,
3 }7 {- w3 }, w3 Tbland one is fine to start with, to host both your landing pages and tracking software. The .com,& e- X( v+ b$ b* Z, _$ O$ N& M
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a6 k: k! B1 j9 l, l, ~) q
term or build a whole website.
6 T/ x1 F |2 ^ [+ zAfter you buy hosting, a domain and get those all attached to each other, the next step is to install4 t5 ]+ d. z& E S
tracking software on your domain. This is really important, because it is necessary to track your- M6 E( r, Y/ m. C
conversions down to keyword level so that you can optimize your campaigns. Without proper) D3 W1 }: s3 C; X5 R' Q" m
tracking, it is impossible to know what is working and what isn't.2 e+ e* i3 ]: F" J* S5 _
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software( n8 y. a$ R- n8 ]+ F: t
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
s* a- U& U( |/ f" u1 qProsper202
* \6 \! {9 W! O' z7 a1 z- Bhttp://prosper.tracking202.com/apps/& z, I+ v' M$ B
CPV Lab
( P3 j; j- P4 H) B: I. H8 \, ^; hhttp://cpvlab.com/
" m- {/ g/ G) K( J: c4 Q: b ?% VCPVLab Help Videos) ?+ f! \1 @# ]; T- a, ~
http://ppvlab.com/oweiw/oiurw/vdm.htm
) }7 |, J- {- n; M1 H6 QAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
$ G; P" B* S4 N, L: I4 V: Iindustry standard.* `- ~) }8 G+ j6 w: W2 C
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7# e9 D6 w# h& `8 e R0 I. L" c
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from: h; r9 s v& e; e" I0 v
good support if you have problems with your installation.# n7 w0 q) s c2 r7 {& u h
Tracking 202& E7 z% G! }5 T+ k* u
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
) \7 a. ^: _! k p7 W7 F+ y) Rcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user- F! P0 o+ H7 N/ Y
area.
: C0 q8 O4 W, p8 z; u7 l, q) lIf you choose this option, keep in mind that your tracking software, one of the most important parts of7 Y% P/ q. O& M; w T3 }
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202; ]" _6 Y; R8 k8 C
interface, and their hosting.4 j% L- N, V% E
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
# Y' D$ w: f _and targets which you are bidding on. Leaving this up to chance in order to save money could5 E. g2 ?9 M2 J: K% {" E6 j: a. _
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
/ D1 m) P# K& ?4 e9 f' ~were using.
1 [4 B3 G6 s3 n! \ q% H' KChoose An Offer
+ l8 s( G- W0 f9 g! X, K6 GNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.+ |, c4 X# C% S/ Z( A' F( e9 b) E
Lesson on Offer Selection
+ I, Z9 U! C( s# [/ Hhttp://www.ppvplaybook.com/forum ... on-Selecting-Offers
* S: P1 m& r3 B( h/ F1 rIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so. }" x! M+ c% r0 b( V
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
5 k1 o: Q6 S8 y, Y* Y" W" iLeadImpact as the traffic source.
( w9 n! M8 z: I/ l8 H7 fNow the best way to learn how to put all of this together is to just get started. For some variation in% |' S5 p: w3 k" s! Z( \
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked9 ]) W: ? `- {
campaign.: h+ @( ]4 K7 u2 e" Z
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
& X, \" A5 ?# w. M- apage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says9 h. a: i/ y( F3 `* J0 [
that all traffic is accepted.$ K( O- h. o9 x# S# g& s2 L& I
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
3 j) F' U g4 {- KThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can) v1 f' I" A, H" F5 i; r% G
get creatives like banners or images specifically for the offer.5 ]' c$ k; I/ c; s7 \1 h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8# l! y* W+ t2 U% H
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
: @8 g- A) n* E8 Ytrack my keywords. Without doing this, it isn't possible to see what's converting.
9 d( _# `9 Z! k3 k4 mIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:. P" ^7 _3 s4 f0 h4 r2 b
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
. F5 k/ I3 F7 x5 PIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the- H8 m: j G/ N8 t, t
bottom of the page:( H0 M1 J; j# d
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
z- B: O0 q* u* ~# G+ U* e0 OClick on the offer → pixels → Add a new pixel and this comes up:& D7 N8 o3 }8 y$ B1 m3 O8 F0 W
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
0 Y1 G: G4 U, a9 j Bfrom your software into the box that says 'Enter URL of image to load'.! p. e' ], c* l& F, }
Once you do this, it should look like this:4 {2 W; l$ [: G& [/ j+ p
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
; x7 f/ i' K6 m+ {8 LClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
- M' n' ^$ R3 h8 F1 h0 CNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
$ f2 g. ?9 ~# G! ]! U. tProsper or CPVLab.
* @! v9 F$ X2 z. |# H: `
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