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PPV GUIDE [PPV新手入门][28页]1 @( e, k9 H$ M: `, X
详细的请下载电子书！ }. g& w8 U' T5 c! X
- B8 m$ [' _# b4 E& P% V
$ n/ P- A7 F& z* y v) I5 V5 uNewbie Guide* O1 m5 l# i0 E% @+ k
PPVPlaybook.com0 o: W% q- V6 U) N& l ?6 P
Tracy Shaffer: U8 F1 q% G- N, X1 {. B3 r9 i( h
David Ford- N/ `7 g# R p' F* _
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1: X+ y& }: b& ]1 ~ Q9 D0 w0 u+ m
Getting Your Mind Right to Start Affiliate Marketing
$ j* f* ^8 G3 B& i6 d. [) oThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
8 E: B$ O; A! }; mever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where; M3 o- W& m! d4 n; A
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
+ ?3 | f9 @4 L) H% ~with any success, these claims are laughable and far from the truth.
- G, x/ b7 U/ qAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
' A- {' L/ ]# C/ V! Fflow management. The main benefits are the low barrier to entry compared to other businesses, and
: G* {6 [. q3 d; j' cthe ability for a marketer to be a one person shop and make an incredible amount of money with low
7 q9 M- Y: i6 l( X5 A: xoverhead.
4 v7 Y9 n8 r1 J( L# DThe winners in this business are the ones with persistence when nothing works, who know there's9 S5 c. V4 @0 v& h% `5 A
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
8 i" F5 f+ ~* e) u0 j. N8 ZThe cold hard reality is this: virtually everything in the space is changeable, what worked today can9 T$ C. n# E+ _# d6 c: r- \/ Q
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
4 K' r4 u, l" f$ r7 h# eMost of these things happen suddenly and without warning, and they all contribute to the amazing/ u6 V( }$ ?" w/ Y
learning experience available to anyone with a few hundred bucks and the ability to open an. g; H2 q; e* ~2 ]9 p
advertising account.
/ ]9 o: e- O3 N' `% _Your competitors are willing to work at this around the clock. This isn't a push button, instant business
% w" }9 @6 c5 _; o$ Gwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet# K* o* s% m8 B! h% d8 h/ N. a- w
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
, m; W7 s% W; J4 }: _+ M' Etrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.& A0 L& s. z; L5 E: i0 P
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
! B" M, ?) Q& s: C; H# bstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get4 b: u# N/ U/ [2 t. h5 j, T1 U9 X
started building.1 n5 H3 S9 C4 K
Things you need to get started: N- C9 t1 o/ v. X3 Y+ _1 x8 \
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator): P8 d: S# q e3 K( P8 h$ ]
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)! i* ^$ K$ D- Z/ t2 @" j2 K0 ?( D
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)5 i, @7 j+ i `/ b
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
S5 O0 R% [: N8 K9 n3 t" _This guide describes from start to finish, how to get started in affiliate marketing by running traffic
! C/ T! H- _& Swith PPV.& D. d8 o4 `; @' x8 ^+ \5 A/ p
Basic Getting Started Definitions
! f T/ d2 P9 w5 @: S. r4 L& uAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more& R: x5 P4 u, _$ U
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
& R5 j3 g8 p; }; ^# t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 25 ?3 {% w$ A' n. d( r2 Q
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
) r/ [: {# c$ o; N0 f! qCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate$ J4 ]* a- M7 {/ d
receives a commission on that product. An example would be the Amazon.com Associates program,
' ]9 ~. Z( t2 ?3 EComission Junction or Clickbank.
) Q+ Z, n) ^; r) qCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
- e( [4 ^5 C, W: y% Van action like filling out a form, submitting their email address, signing up for a service or sometimes
4 M7 _" M ~" lbuying a product. An example would be Ads4Dough or Neverblue.
5 n9 H# b4 x0 ]% hAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's2 y3 z( E9 F. f( y$ [2 ^
account, getting the affiliate approved for offers, bumping payouts and just about everything else
; D! G* y. O' b! j1 M. _: Brelated to an affiliate's account at the network. Having a good relationship with your affiliate manager8 z. F- m& V/ o6 c. M& V; D7 P5 Z
right from the start can really help you.# b/ \- `$ j! ^( z
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served B% f* W5 f2 i& g
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
1 d# t3 ], x8 ^0 q1 C+ F% k2 s! Tview, starting anywhere from .01 or .015.
( H+ ?5 n3 F0 ^9 q* N1 `In order to use this type of internet traffic, the affiliate can sign up with a number of different; ?3 F6 ]. v+ A* {/ q
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,* u6 G0 s9 A* W
MediaTraffic, and AdOn Network.' L& [8 i# W$ @" X
Don't popups get blocked by pop blocker software?. T2 Z0 k% m& U) k3 v3 C
No. Popups are served in a new browser window as if the visitor had opened the new window; ~9 [* C9 L: {' |/ U( A o5 K
themselves.5 V7 O+ X6 F& g1 B; E; [
How many popups get served to the visitor?9 o. l+ C8 {8 v4 L! S! r! w" r, [
The number of popups served varies depending on the PPV network. Some pop more frequently
2 u/ P7 ^( C: D/ k: G7 t(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
# O. _; X7 X4 p6 z8 k Oserving this kind of advertising, so they have to toe the line between keeping their software
) X4 c, o8 q) B" u/ @4 Kdownloaded and still making a profit.
" D4 [. g- ?, d2 N+ X* sIsn't this type of software bad? Why would anyone keep it on their computer?
8 `) o$ y1 Q' b/ ~# [: e6 V! i1 |/ MNo, this type of software doesn't harm the user's computer.2 R, I" O+ Y: w& [$ \
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
5 Y8 G% J, u' ~0 Qtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
% Y4 \, E- A5 I5 N& M* othat they can continue to have access to the incentive.
: Z9 l# m" i" Y/ n5 D© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3: T* i, `$ R. f, k
How to Get Accepted into a CPA Network( f% Y0 Q. M) P' j' k/ I1 l
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
) Z6 g. A) o' A C# Wto start looking for networks is Offervault which lists offers and lets you compare payouts across
9 U0 W) W3 q) tdifferent networks.
! h3 _9 _# u9 ]0 R6 l. eOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)8 M* Y# _( _7 P& J0 t2 Z& h
application and be as specific as possible about your promotion methods. Usually some time after
; l7 l8 L" e1 j( [6 U5 mreceiving your application, the company will call to interview you. The phone interview is a critical
5 _- y- G6 F: M$ N- {0 ]4 Opart of the application process, and most networks will deny your application outright if they can't get
* k! L! i p$ h& Kyou on the phone.
$ K3 Y% v6 W4 Q& f3 ]Often, the person who does your phone interview will actually become your affiliate manager after
& r1 V, m( E3 a1 y. `( _5 dyou get accepted, so it's a good time to put your best food forward.2 l L* i) P5 r/ d* E& I& G! H
You might not relish at the idea of someone grilling you about your internet marketing methods over9 |8 J3 J" `' |$ U w
the phone, but trust me, this part is critical. Have answers in mind for the questions:
8 {* w1 Y1 j7 S7 O" OWhat methods do you use to market offers?9 S( E: o/ { h6 J {2 Q( K+ `, a
Do you already have a website you will be using?; T7 D, V! N; Z3 E& R
How much is your advertising budget?& J: X; X& ~$ M( n$ E/ R
What other networks are you a member of?) [& N9 S/ G# j4 x4 s! L
Who are your affiliate managers at these networks?. O0 S z/ C4 a: q2 w& T
Do you use social media (Facebook, twitter, etc.) to market offers?4 j8 ]/ b+ Q% T9 D5 x
How much traffic can you drive?
2 U% W6 l3 V9 T6 b; GDo you have a personal recommendation from anyone who is already a member?6 ~+ r- v E, M' _+ s
Once you provide satisfactory answers to these questions, the network will approve or deny your) J8 i8 V( d' ]: ?$ k
application. If you get denied, just keep applying or call someone on the phone and try again. Be
( P& i0 K) E( Z4 `7 {# jpersistent. Also, getting a personal recommendation from someone who is already an active affiliate
5 ?7 X* l2 H5 F ofor the network can be helpful.3 S; j2 h1 M" i; h9 }0 H) ? Z
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
- C# r5 x/ r9 d0 H" e- @8 dSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network: [, K+ P- A Y! N
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
# D h- M' m- g! j9 [people can open a lot of doors as far as networks are concerned.
0 U Z; ^' N# kAfter You Join a CPA Network- h) O# d- |7 j, J
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
1 E; K# O/ L6 f7 J0 t; Nand make an attempt to get to know them a little bit.7 E; M) w" h6 D% [3 p
Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
/ r3 U* G; o, b3 M% a7 q3 c+ fweight in gold. Start feeling them out from the start and try to get to know them. Once you get
5 K# L" @" A' ]( f# l7 h3 p$ Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
8 V2 J: N4 e) a$ \& ~larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
9 E% }6 p! H. R3 S8 Q7 g9 g8 c4 Bbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus- D$ D1 w6 X2 k, k3 R
email.; N6 r/ u7 [8 P) H1 m" z
For more helpful info about dealing with affiliate managers, check out:
) l+ Y. ^$ N W2 x$ mhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/! k# e. o) b- {- H; K/ |
http://www.mrgreen.am/affiliate- ... iate-managers-want/
9 Z/ k' m# w! A" s' T© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
6 u5 X" u c4 q1 ?2 ]Set Up Web Hosting- Q! z, _0 b1 f
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
1 f$ h) t2 @3 l9 @5 |; F0 H. labout internet hosting. In general, you get what you pay for with hosting. When you use a shared; Z/ H4 m0 ?; i: v% t
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
, j. a6 `5 w9 ^# Y: ~ kwhoever else is on the same server as you.) k& X8 j4 V' K/ p
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast1 }' A8 E' K! b( c$ f3 k- E
enough that the visitor can't close the window before your pop up is even shown. You have about 3
$ k1 x8 ~9 r: Y! ~seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
0 e! q3 q ^) a v1 Y/ {+ FTo explain the difference between types of hosting packages, picture a refrigerator (the server) in a
, P, a8 m7 v7 o; U5 Zhouse full of roommates (hosting customers).
$ `5 \7 T S: @' g9 I! lIn shared hosting, this is like having roommates where everyone has no specific designated area inside/ ^! K1 l9 M: d
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
1 t( f! o% V. }& p0 Lfit.
5 N; T D; M% M& U) J" o/ sSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
% z7 v9 d$ T3 Uthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
, H6 {8 j% C! S' ]4 Q$ j% e0 N; etheir food. Everyone else's food in the house has less space to take advantage of.
: ?2 b% m- e, z e: f$ `0 T9 i, M0 pIf you have less server resources to take advantage of, your ability to serve popups will slow down. For4 |: s. \2 _/ Y+ u3 @. }( K8 [
any type of hosting this is a bad thing, and especially while running PPV traffic.- V4 c- t1 j! s
In the case of a virtual private server (VPS), everyone in the house has their own designated space5 z1 k7 Q/ ~0 a* @/ u
inside the fridge to put their food, and other roommates can't come into that space. The server is$ \: u6 Y& g' _- p4 g) N
partitioned, so that each customer can only use a specific amount of resources at any given time.
6 { Q: h; E, E. Z0 o' g& m2 eA dedicated server would be like having the whole fridge to yourself. All of the server's resources* q [0 M G) L0 H
belong to you and no one else can use up those resources. This makes it possible to serve much more) x# B+ G5 \( f+ s$ j N" _0 ^
traffic, faster.
1 W B/ X* ?+ |9 r1 a0 T# kAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.: m" t- q2 t% Q: B. `. [3 C
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
6 ^4 U' l" P3 f& S0 Ahere:8 E0 T) D, R8 O: i* N. ]9 q
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-: N4 O. f; a+ _3 k8 y& O
VPS&highlight=hosting+ h/ @' Y+ G8 W5 n1 e
Dedicated-Hosting-vs Shared-Hosting
- D1 U$ W) G% k9 b! n; p& f# ] t' Ehttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-. f6 e, |0 Z8 I/ c" u- V
Hosting...Your-thoughts; w1 k G; Z! a4 n& e; i/ y. Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
# H7 [6 u K* W2 aHosting Providers for PPV" ]% ~1 h# ~/ V
Beyond Hosting3 _; W, B( h2 W* \! i7 u
http://beyondhosting.net/+ z. U! m( _6 q7 a5 C, {- e
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
0 V$ t% Y( J# U) Y6 X2 `receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
. F& w. m/ {' f. |. |direct linking with PPV. Also, these guys provide great support.
: M$ _( a6 x( f" X' e* P H6 EProsper202 Optimized Hosting7 R6 K: x! `1 g# {1 S: g
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/$ D) C0 b* j+ y$ n* `
CPVLab Optimized Hosting! t8 q- L) B t+ _- r) p
http://beyondhosting.net/CPVLab-Hosting/" b. J2 F1 k: q' v# \. L' N
Domain Names for PPV
+ }' M' `5 W r9 @7 _Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is- ?3 z1 z( h( o7 l
where you're going to host your tracking software and your landing pages if you decide to make them. X# J( g9 w$ x
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,6 D0 Q3 E, S# d$ X
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
" l# w6 n% v7 {) o) j9 F" b6 t.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a7 J, Y- ?3 b7 |& u K" ~* g
term or build a whole website.$ Q" T7 ^4 G, J. C. I# X' E9 `
After you buy hosting, a domain and get those all attached to each other, the next step is to install
( h! {5 U" O8 j+ q. Q% Mtracking software on your domain. This is really important, because it is necessary to track your
, w! G. o% T- b: u$ Mconversions down to keyword level so that you can optimize your campaigns. Without proper# b/ d5 g! y' k, P5 ~2 D
tracking, it is impossible to know what is working and what isn't.5 M6 A# G& C t1 x6 A% _
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software! l% ^9 n4 n) [4 @1 o w* m6 B
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.$ a" w4 U) O/ D: R; ^
Prosper202
$ Z( C( m- \ J( b* b; ehttp://prosper.tracking202.com/apps/& a# a4 V' u% Y$ Q- w! h
CPV Lab8 h. T4 E+ m1 o3 H: T3 u2 o6 v9 Q
http://cpvlab.com/
' q2 h0 y/ G/ D2 h' h: b/ H0 [0 {CPVLab Help Videos7 z9 [: K6 X6 k4 K) g- u) m# _2 V
http://ppvlab.com/oweiw/oiurw/vdm.htm
- Z6 f8 v0 V( n7 x/ oAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
) [* G& U/ T0 l; H/ ]9 I+ T6 H& \8 t9 ~industry standard.) L; ]; n2 e- o+ r9 H
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
0 U. N; z( H' l. |$ u; m6 s. i) K7 k3 DCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from5 t/ l3 ~& g6 c2 \) L) L4 o+ B" y; P
good support if you have problems with your installation.
" q+ o+ t: J2 x/ T4 E- {Tracking 202
; z ]7 U& q" @) ]; @ STracking 202 is the hosted version of Prosper202. You can create a free account and then build your( @& z% N% C7 t8 R+ ]# C# L& c
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user, ?& a; h! b: f0 Y" F; I
area.
- O# S5 d! ^0 `. NIf you choose this option, keep in mind that your tracking software, one of the most important parts of9 p: f6 S$ ~8 C P8 h
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
' D+ T5 I5 g# \3 P: V/ winterface, and their hosting.
" J+ [6 G2 `+ o! O. `Also, your tracking software reveals the most critical part of your campaigns- the converting keywords
/ h% }2 U/ a! i% rand targets which you are bidding on. Leaving this up to chance in order to save money could9 g! S) x( z4 }
potentially leave you open to huge risk if someone else caught on to what offer and keywords you6 ~8 q& f! a7 A! }9 |( X
were using.
" P/ \- U1 y; D5 aChoose An Offer* G% `; U7 m/ ^. x9 g4 K# z! c
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.) w$ o0 i; ~8 |5 f6 i4 r3 I9 ~# ~$ j
Lesson on Offer Selection
# r L- [/ \0 t7 G1 K9 ]http://www.ppvplaybook.com/forum ... on-Selecting-Offers
4 j& H( z9 w" @8 p4 a( rIn that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.$ O6 t; ^! k4 j+ s
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using* e- z6 x& W _( i) y
LeadImpact as the traffic source.$ @$ |" ?8 n" v6 P! U
Now the best way to learn how to put all of this together is to just get started. For some variation in
0 g1 [3 s6 p! F( w/ W+ ?the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked6 O( r, f: n4 j0 ?
campaign.- @6 Z( R7 E3 Q' U( @
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first1 U5 [! {. E$ @2 V/ ~% J/ Z! g
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says* c) J+ s7 |. w, M: K
that all traffic is accepted.
) ]4 d$ w# e" I0 _( l3 C4 ZFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
: \# i2 k: i' L2 aThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can) s9 B0 T. o: W+ l/ X8 W7 P
get creatives like banners or images specifically for the offer.6 ^3 [& H+ z% g, G, ]& l u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
( ]: K. q& S! F3 |, x6 w7 q, [Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
, q/ c" f0 m# R; y* ttrack my keywords. Without doing this, it isn't possible to see what's converting.* a3 S5 y9 S" b0 R
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
* \/ h+ N5 ^9 D" E9 F" o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9 S( k/ c, S8 f6 Y
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
+ `+ ^" C: D, L' y3 qbottom of the page:
# K: a8 \; h' n, t# R$ a9 F! B7 SNext, I have to cut and paste this pixel into my offer at Ads4Dough.
8 s. Q) ~$ a$ N0 F/ l) {( mClick on the offer → pixels → Add a new pixel and this comes up:! y6 o6 E! j% s8 E5 O1 v
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL! j( y$ M+ R) {6 l
from your software into the box that says 'Enter URL of image to load'.
$ }% g. q, z# ~0 ROnce you do this, it should look like this:- ~8 z7 _# t! V, K" x
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 108 a5 M5 {0 U' J: i. c
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:/ }: p% M# o6 Q1 P* l
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either+ Y; y! \8 J; n. ^3 I
Prosper or CPVLab.( r, J! q/ I! I9 G- S3 L$ h
' U6 y, ?; Z$ b6 h2 ]8 ?" r% V8 U( ` |
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