|
|
PPV GUIDE [PPV新手入门][28页]! e$ @6 {0 {. [/ f+ @
详细的请下载电子书！2 N8 N- r1 Q/ y8 O( T( a! _9 L- m; n/ t
2 v. G+ m% E" Z" `
6 a$ W: h% ?! D# H
Newbie Guide o9 L: q2 a6 J: @& M
PPVPlaybook.com
5 j( o, A& f4 a; k/ XTracy Shaffer
" u% W8 ?. R# P+ {5 U: D( eDavid Ford
" N; `, m- H9 _. i! {1 n© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1( s! z' u9 j6 N _: A
Getting Your Mind Right to Start Affiliate Marketing7 j0 Z1 H8 f5 v
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an+ a; g5 Q- R9 y' } g
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where6 G& u: X. y4 U, L. d/ f
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
; D2 O) }4 p1 X5 W0 r V7 b. ^with any success, these claims are laughable and far from the truth. j1 y0 ~' X" q/ g& ?: [
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
% {0 M8 j' z+ x0 w$ gflow management. The main benefits are the low barrier to entry compared to other businesses, and3 Y$ W' \: o5 D( W- H
the ability for a marketer to be a one person shop and make an incredible amount of money with low" D. ?: e0 ?9 q- Q5 z
overhead.$ M. o' ~; W U. O. Q
The winners in this business are the ones with persistence when nothing works, who know there's
0 [8 I& }; r1 f9 P/ Pplenty of money to be made and just keep at it, who can fail over and over and still build campaigns./ L& {, b2 r4 z3 P
The cold hard reality is this: virtually everything in the space is changeable, what worked today can
$ B/ _4 e2 Y" N( O5 @+ A1 [stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up." j2 t8 F; O) W5 I7 {9 D- G
Most of these things happen suddenly and without warning, and they all contribute to the amazing
2 J) s) I1 y8 h' e; h' ~learning experience available to anyone with a few hundred bucks and the ability to open an/ ~2 a7 x6 J1 O
advertising account.
. P) u8 B3 S ?0 ~* Z- ?3 E+ ~Your competitors are willing to work at this around the clock. This isn't a push button, instant business9 A: h; t$ z0 A6 q1 b6 D
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
% O8 O& Z; o4 ]marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
0 u4 ?+ \) f6 Ntrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.4 ]) @6 b" p% V" f' E* F6 S3 e
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you# z0 H0 }4 h6 e7 L( ~
started building PPV campaigns right away from start to finish. With that said, time to jump in and get
" g/ y8 A; e' z5 \' v. A0 L8 @started building.
/ t) v3 p* z- B) p: R8 }' }Things you need to get started:9 P( H! a0 k4 X& w' d7 s7 t( ?. q- I
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
3 X# ^6 Q! t& [2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
; G. N: u9 Z# [' t3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
- ^, z6 ~/ {6 E4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab); }8 G, m' |$ W9 C/ y3 Z
This guide describes from start to finish, how to get started in affiliate marketing by running traffic- c+ \* u4 |6 A: V
with PPV.! @7 K- t! q5 ?8 @' [/ _$ @
Basic Getting Started Definitions1 `$ ]! _- W5 ~4 I
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more" n6 d2 N. ^$ V6 K# ]# s8 p/ ]
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main7 u% k( ~% P% @+ y/ E, i
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2. A2 g4 C2 [% X# n% Z
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).1 K$ D7 K+ h. p+ Y
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate6 ^5 V$ l% _/ r% D, I! T2 b- j0 t
receives a commission on that product. An example would be the Amazon.com Associates program,, W& B& E5 Q. [: S3 b: w5 c& o& g
Comission Junction or Clickbank.% B9 u" m! H6 }0 J& }/ i$ o
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
* h7 O4 c( y8 U+ M1 X( Can action like filling out a form, submitting their email address, signing up for a service or sometimes. e4 m6 u& ^, [2 |* S: Q4 P: q
buying a product. An example would be Ads4Dough or Neverblue.
1 m6 P6 K2 E T$ T3 W! hAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
/ p' _8 c7 {7 G* Z$ oaccount, getting the affiliate approved for offers, bumping payouts and just about everything else4 ]! W5 B. N( o- m1 E9 I
related to an affiliate's account at the network. Having a good relationship with your affiliate manager3 b# I8 g: b/ t8 ~# i/ n, ]
right from the start can really help you.
3 G( {# m+ O- b0 {PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served) P; X# A9 v7 C* M4 A
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per8 ]0 N( v: Y$ ^/ r* L
view, starting anywhere from .01 or .015., `5 G& r1 n9 O6 W: ]
In order to use this type of internet traffic, the affiliate can sign up with a number of different
3 [* U, h% d1 W8 ~( t0 Icompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
' c$ R/ k( }1 AMediaTraffic, and AdOn Network.0 _! G2 P t/ Z' t t
Don't popups get blocked by pop blocker software? ?0 Z: H) |& h* y/ ]( A) b$ Q
No. Popups are served in a new browser window as if the visitor had opened the new window9 [0 _# m7 Q& x, L
themselves.3 {# g. n; @: s0 `/ y( @
How many popups get served to the visitor?+ O$ [% C3 l7 E4 h
The number of popups served varies depending on the PPV network. Some pop more frequently* G2 ?5 ^* g: A1 ~5 d
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by7 i6 M: P' _ p
serving this kind of advertising, so they have to toe the line between keeping their software
* X% Z; F1 |% k0 ^* ^downloaded and still making a profit.
. @8 ]3 H5 l9 H: D) `Isn't this type of software bad? Why would anyone keep it on their computer?- y! q/ j3 M9 V$ [% ~
No, this type of software doesn't harm the user's computer.
: a1 F* j, [3 FCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,: q. _1 }6 h/ {$ \4 h& j/ w
toolbars or videos to place the software on their computer. The visitor keeps the software in place so& W T9 M2 C- ^2 G+ |* a c
that they can continue to have access to the incentive.& G, d; i8 W, ~+ @$ o+ J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3: q# c5 @" N6 F6 D
How to Get Accepted into a CPA Network
% Z* M( H" d4 [* c3 G; bIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
) ~8 m7 t7 N7 T C; \to start looking for networks is Offervault which lists offers and lets you compare payouts across
. C7 B; P! M( w3 z& _5 S- Jdifferent networks.
0 t; t& [5 E, a, sOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)# Q5 M' R) |, v
application and be as specific as possible about your promotion methods. Usually some time after) v0 P B4 ?$ @; W
receiving your application, the company will call to interview you. The phone interview is a critical
$ D; F" J* p6 apart of the application process, and most networks will deny your application outright if they can't get5 M* V7 ]5 j, n8 r5 |. a' h3 R
you on the phone.
y* r" H; N2 K( z- E; _Often, the person who does your phone interview will actually become your affiliate manager after
U7 _; j p/ ~( Tyou get accepted, so it's a good time to put your best food forward.
- Z( F, p3 ^4 eYou might not relish at the idea of someone grilling you about your internet marketing methods over: o# L0 A4 a3 v% |' |5 }+ r
the phone, but trust me, this part is critical. Have answers in mind for the questions:) A9 \+ A! c0 T& m* {- ^, f
What methods do you use to market offers?- H& T2 X* F( [. s( g$ j
Do you already have a website you will be using?
2 S- f3 F z9 G; z9 }+ ?How much is your advertising budget?, p- s( \% I% R: I7 x/ ]
What other networks are you a member of?4 c- H* ~- |; T
Who are your affiliate managers at these networks?
! Y$ f# S+ _2 xDo you use social media (Facebook, twitter, etc.) to market offers?5 |! d/ ~- ] v4 _0 k
How much traffic can you drive?
" S# f, w6 m5 I" r) VDo you have a personal recommendation from anyone who is already a member?8 h8 T9 x# b' a% Q% k! P' J2 `
Once you provide satisfactory answers to these questions, the network will approve or deny your
: y2 ]/ V$ x' w, P* happlication. If you get denied, just keep applying or call someone on the phone and try again. Be
/ k& ] E3 ^" e# L% C* B2 |persistent. Also, getting a personal recommendation from someone who is already an active affiliate
- M4 v. l# L: j k8 ]" m7 t+ ffor the network can be helpful.
, k2 f9 } E3 f0 Q7 F6 R1 ^To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
! {: E7 \1 Z5 f" F5 V4 Q$ A- {/ j; qSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
; L& S7 V4 l8 [( {" h$ qowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
6 V& o9 Y7 v5 zpeople can open a lot of doors as far as networks are concerned.
' J: q0 Z1 N( t* X& H5 M7 PAfter You Join a CPA Network
1 [& x! R3 H( K: f( tOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
: ?8 a( I$ Z8 m/ Y( X2 J$ Q9 M- S; yand make an attempt to get to know them a little bit.
i: R; [+ |/ o& _+ A# vFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their1 p, B; E& W8 O" W& D( ]
weight in gold. Start feeling them out from the start and try to get to know them. Once you get2 A4 O* B. b. v `! T% Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
& |1 K# E. I: A' O6 _2 [( U. J! w; dlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout* Q& \( X- Q2 {5 v" n( S4 i3 N" @
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus# W1 s8 x: ?6 y. b' Y
email.
9 [. ?& \: C% |For more helpful info about dealing with affiliate managers, check out:; u# t7 d/ u) ?$ c
http://ppvplaybook.com/blog/musi ... -affiliate-manager/, S1 k; S* {- P U) _" L
http://www.mrgreen.am/affiliate- ... iate-managers-want/
* N0 C% B3 r" G# q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5' Z$ o- Q. W" F K q" s
Set Up Web Hosting7 L. ?: `% O7 P" r$ V
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
( ^& o4 Y8 `! ?' @about internet hosting. In general, you get what you pay for with hosting. When you use a shared" b# k! g- ^9 B
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with* k8 u' D% l& h* n
whoever else is on the same server as you.
7 [# A6 p9 `. u6 i* N- RSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
4 R1 y6 T- ~& x9 Yenough that the visitor can't close the window before your pop up is even shown. You have about 3; F8 `0 S/ Y! f, i
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.) g" c: J* f2 ]4 y& @
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
; S+ F4 G2 }" T. V. `9 Ehouse full of roommates (hosting customers).+ N2 p4 I j& l3 s i
In shared hosting, this is like having roommates where everyone has no specific designated area inside
. `0 T/ S# n" I4 U# m( Hthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
( n3 d5 h' G+ F: kfit., N; a, V2 d8 n# N, y) Z
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than" ~3 E7 b3 P% D2 A Y. `3 s9 _
the rest of the roommates, by virtue of simply needing more space and resources to accommodate: y8 P; U( K. [! R0 T: X( f* _/ ?
their food. Everyone else's food in the house has less space to take advantage of.
+ x9 q$ D; L) `5 d. b: j( \If you have less server resources to take advantage of, your ability to serve popups will slow down. For S, Y6 d y' j
any type of hosting this is a bad thing, and especially while running PPV traffic.
- G) ~# d X, B" j. C8 ?In the case of a virtual private server (VPS), everyone in the house has their own designated space
4 F% \& \: O* Y/ pinside the fridge to put their food, and other roommates can't come into that space. The server is
; K; N- j' _* K' E& X; J# upartitioned, so that each customer can only use a specific amount of resources at any given time.0 c( E1 \- x' {& }4 P( `
A dedicated server would be like having the whole fridge to yourself. All of the server's resources1 q6 }4 y) \2 B/ i. Z% }+ D+ w8 b
belong to you and no one else can use up those resources. This makes it possible to serve much more7 \3 ^% Z6 q3 Q# @' e
traffic, faster.
! h/ q2 N6 ^' d5 W4 d( fAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
" C' N# Z. ~3 \# B4 |! WAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
; @, T) T( t3 p+ f1 ]here:
$ q# H" X/ Q2 k9 @ D/ U; X9 Uhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
0 q4 V0 |+ [0 s8 q% nVPS&highlight=hosting+ E% c% l- b5 x* M$ y: @
Dedicated-Hosting-vs Shared-Hosting( |9 z! c% ]/ v9 R
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared- n- ^ ?: T" P
Hosting...Your-thoughts
7 l! Y, p, {! G. n/ U! M© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6* S/ Z& ~: }# h1 {. Q. m
Hosting Providers for PPV0 u8 e8 C B) h" l: F5 V8 ?
Beyond Hosting) ^6 q0 j; | B H* T
http://beyondhosting.net/5 E. Q; M" l W) t6 H* Y) j8 ~0 _
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment3 G, Y6 e- D2 p9 g% `) [
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
+ A* a$ O ?/ F& L- F, A8 }- u! Idirect linking with PPV. Also, these guys provide great support.1 O6 ?* r3 g6 |& t% }6 i8 N7 @
Prosper202 Optimized Hosting$ [/ Y( E' l* h, j/ j; ~9 J1 V
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
& S" I9 r4 q' lCPVLab Optimized Hosting: a" P: ~2 F# o0 h- |3 F% f6 e
http://beyondhosting.net/CPVLab-Hosting/* l8 K, n' ~) G$ W/ y$ ~3 F
Domain Names for PPV, v* q9 f* O3 x+ V7 m# k0 Q
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is) s( ? R$ q3 l Q) i/ F( L0 P
where you're going to host your tracking software and your landing pages if you decide to make them." Y7 S5 c+ L+ y( t3 Y$ c; g( s [, _
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
. e9 v( Z1 c T$ s( Z; D: ?7 lbland one is fine to start with, to host both your landing pages and tracking software. The .com,( s5 e- U: w6 D
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a
' U6 K3 w: `! W0 V5 Iterm or build a whole website.' D8 _$ T& |: t) e
After you buy hosting, a domain and get those all attached to each other, the next step is to install
. z5 b0 X& r; y' e- ~tracking software on your domain. This is really important, because it is necessary to track your
6 H! y Q: D( t2 d; Rconversions down to keyword level so that you can optimize your campaigns. Without proper/ ]- A/ a! ^" J) r$ i3 \
tracking, it is impossible to know what is working and what isn't.
& y' F/ q" m2 X0 z' C. uTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
, L! |% l9 | Z& t' m9 sis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
* r C. s! h9 a& Q* @; ~9 u% NProsper202% e( u! L6 K. P: h) G( I
http://prosper.tracking202.com/apps/4 h; T3 @, y' g8 y$ H% E% `6 B, D, z
CPV Lab! z1 p0 \% ?3 `' ~0 t
http://cpvlab.com/
% j& N# h q/ aCPVLab Help Videos* T! e" J$ S1 i* G
http://ppvlab.com/oweiw/oiurw/vdm.htm2 U% p' Z. _$ w @. I/ n7 s$ R
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an
% u; d* d. f/ E* b. j c: G# D- |2 dindustry standard.' N Z' V2 \& `5 N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7& b/ o$ b. V5 K, s8 K
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from* U" v; ?1 O7 s5 T7 G# L! @: D2 K
good support if you have problems with your installation. b# u0 x X1 s- p
Tracking 202
' u; t$ X! M" G8 Y* P! }Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your$ q2 O% ^, l4 z% U+ P# k0 i# V4 ^
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user: O* f6 H; R8 R! n
area.8 a- { U- a3 g; e6 W$ e' _
If you choose this option, keep in mind that your tracking software, one of the most important parts of6 ^0 E, w2 o' U% c* G' z+ u
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
& S7 G$ n$ |9 Z8 Uinterface, and their hosting.. E" }# u4 L% F7 w
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords0 s* Q/ T6 x5 ^' N; i/ I, D: ^6 B
and targets which you are bidding on. Leaving this up to chance in order to save money could+ @0 P) t" _6 X9 U
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
+ n; X: U) x" R6 L( w- Ewere using.
6 f. V- I" l' y& ~8 y3 s2 N HChoose An Offer4 X+ }+ s# y6 v% V% d# ^3 l
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.' t( l: w( [% z9 m
Lesson on Offer Selection0 U, x8 C" S; R# c6 X. j
http://www.ppvplaybook.com/forum ... on-Selecting-Offers2 K9 k. |- ^* B
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
3 @; I9 M+ @* J2 k8 h2 f) M+ OTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using: S- c5 A) I% N" S
LeadImpact as the traffic source.
( q0 Y8 u2 t, o5 M1 Q1 }; f/ YNow the best way to learn how to put all of this together is to just get started. For some variation in+ t5 @9 a, ?. [9 d* l6 D: I" G" N% G
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
, h) I( j% Q% H/ Y1 ncampaign.
7 R) {8 p0 ^, j. K/ d; e4 e: ?( pWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first- J2 u+ M _/ E8 Z/ `
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says }3 Y2 ^% z5 x
that all traffic is accepted.
3 A( B* ?: D+ n. N, M' iFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.( r! A) `" Y: t& p& T: j
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
! W% W# J& ?0 Eget creatives like banners or images specifically for the offer.1 e7 h1 G9 ^1 `3 ~0 d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
6 {! z+ Q, E! w ~! Y8 cBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
+ S3 u, q1 p2 J+ U/ j' m) etrack my keywords. Without doing this, it isn't possible to see what's converting.0 O. x3 L4 Z9 g# n" Y
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:9 V" p' c& [. C9 ^9 b& R) o, Z
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
1 E3 O8 Y4 i7 o6 HIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
) ~5 k$ r; d# T; V8 {5 A& t+ _ Nbottom of the page:8 Q$ T: v" t7 f7 M" i; G. G
Next, I have to cut and paste this pixel into my offer at Ads4Dough./ F4 h/ t. n H( v1 b# C8 H7 J
Click on the offer → pixels → Add a new pixel and this comes up:7 P7 I: I$ k4 u q: |7 h- ~
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL# S3 y6 S$ }0 Q( w7 R; [
from your software into the box that says 'Enter URL of image to load'.
7 r: }0 f% z* yOnce you do this, it should look like this:
! V6 ]7 E6 K( V) F© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
" |7 N5 B) U4 a0 S) S2 T$ h" h% Q( h! @Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:
$ I8 x* n% o' M, hNow your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
$ u6 O6 K( h( G9 W) O2 ~Prosper or CPVLab.9 r9 q# d# M/ w
" i) o) T ]; ^) G L8 g
|
本帖子中包含更多资源
您需要 登录 才可以下载或查看，没有账号？立即注册
x
|
发表于 2012-12-27 18:47:17
发表于 2013-2-7 15:32:48
发表于 2013-2-8 22:40:09
发表于 2013-2-9 11:54:23
