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PPV GUIDE [PPV新手入门][28页], K) F0 p" r1 e m0 _) }3 ?- r
详细的请下载电子书！
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Newbie Guide
8 d& {" S* s. Z0 q# r$ GPPVPlaybook.com M. m9 S9 l! ?+ |
Tracy Shaffer9 {! d4 h; t% V
David Ford; }2 N* e, \1 k) V: U5 I! [+ n' s
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
9 @6 u4 H! D' b4 A aGetting Your Mind Right to Start Affiliate Marketing
$ M6 S$ w& [ M B' FThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an( q2 d8 @, Y& w$ o
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where9 g- n" D/ Y+ G5 v" f6 _2 K' l
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing! c& W3 X+ I+ A( |
with any success, these claims are laughable and far from the truth.
3 F% g7 ~; T" O; u GAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
3 _( I( C m4 _; f0 Bflow management. The main benefits are the low barrier to entry compared to other businesses, and
0 J V# E; z! T+ m. m" ?. m' m% jthe ability for a marketer to be a one person shop and make an incredible amount of money with low
8 C; Z& P* Q* A" E$ w+ z W1 xoverhead.
( r6 U A4 H o8 M+ c: eThe winners in this business are the ones with persistence when nothing works, who know there's
) \" u5 Y& C) x9 ?9 H! }plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.0 y8 L: j8 H0 k: O# R
The cold hard reality is this: virtually everything in the space is changeable, what worked today can' a4 n* e% f4 Q# N W- \! Z
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.; u/ k( T3 _7 V" S- ^5 @
Most of these things happen suddenly and without warning, and they all contribute to the amazing
( B1 {$ F: T5 P' e! R0 X flearning experience available to anyone with a few hundred bucks and the ability to open an
1 @; u% E3 f5 h% r6 K) Iadvertising account.
! t" E3 l# D H/ A& I( K, kYour competitors are willing to work at this around the clock. This isn't a push button, instant business( |* Q }* e1 E; q$ k4 H
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet- k# Z& M2 X$ D( m8 g) e. h
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,
. q* j1 k, N: ]: B* u0 b# qtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
1 i9 s [! h1 k% f: oWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
! D7 ~2 G% b5 ?) r# K* zstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get
0 C, |( @3 P. m* Xstarted building.
4 \( B* {& O, W eThings you need to get started:
# X1 T( N3 m' z2 H5 F1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
! p6 L4 m: ~ S2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
% e$ B' `( G% ^3 C: \: t3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
( N* ? o, |4 a- k9 Y4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)9 r2 G! e6 |4 e) A2 V
This guide describes from start to finish, how to get started in affiliate marketing by running traffic
& d# M9 I6 ?- [# \: Gwith PPV.
' R) |" M G4 u& F) iBasic Getting Started Definitions
# w7 ^: m: v' T* LAffiliate Marketing- is an internet-based marketing practice in which a business pays one or more
4 u: v: J8 T8 j5 @) Vaffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
R' M. _0 I6 r" H( {* T) o© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
, q: T2 x6 |6 I& L8 R: ctypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
" z9 A# E" P. C5 X$ \" VCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate' a9 j1 }) F3 P
receives a commission on that product. An example would be the Amazon.com Associates program,* b# s' ~7 J5 r6 o! i+ F ?; G$ ]$ G
Comission Junction or Clickbank.
5 e( X$ D C7 w/ p; \2 GCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
+ x1 x. q" Y9 z j# _& f$ A& \an action like filling out a form, submitting their email address, signing up for a service or sometimes
?, s. [1 z2 d6 u4 vbuying a product. An example would be Ads4Dough or Neverblue.' r* j# i% e; D6 R4 a: M2 s c
Affiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's; e) F, r& A& i0 l B
account, getting the affiliate approved for offers, bumping payouts and just about everything else
9 u: b6 W: _7 Y( b4 C$ }related to an affiliate's account at the network. Having a good relationship with your affiliate manager6 @4 C) h* Q+ b3 S+ i1 H- k
right from the start can really help you.2 X; _! c2 }! D6 L
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served& H) _% H+ I: S2 ^$ R
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
9 e5 \4 R" ~/ \* u/ A0 uview, starting anywhere from .01 or .015.* F# F: z' J; S3 h$ L
In order to use this type of internet traffic, the affiliate can sign up with a number of different
7 i6 Y$ M7 ~2 O3 Y5 G! a0 ocompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,0 N m1 p$ k9 x: M4 W$ s; c
MediaTraffic, and AdOn Network.2 Z( v' S5 E9 u
Don't popups get blocked by pop blocker software?5 ^2 F, M$ H* @& @( d: K
No. Popups are served in a new browser window as if the visitor had opened the new window) X& w1 ?6 C" X: ?# b G+ H2 X
themselves.. I7 N6 m. h" v! M
How many popups get served to the visitor?
3 a! a% R T/ ?5 |The number of popups served varies depending on the PPV network. Some pop more frequently
. @, d& C& V$ d6 m! x) [$ s(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by% }9 q3 C5 I1 h( _+ q0 a% S" a
serving this kind of advertising, so they have to toe the line between keeping their software
; o3 Y) n w1 X# k1 r% s/ Sdownloaded and still making a profit.. k/ Z, ^$ A- V" V9 Z7 ]# E$ {* |
Isn't this type of software bad? Why would anyone keep it on their computer?
4 o1 L. X4 i! m+ P' C p/ R. ?No, this type of software doesn't harm the user's computer.# [! v' E! ]! R, z+ U7 {: I
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,( `7 I4 p4 \1 m; L
toolbars or videos to place the software on their computer. The visitor keeps the software in place so9 \" a9 o! m1 s
that they can continue to have access to the incentive.
' D+ A+ s, A* i c; }( m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 30 L( D5 v& c! n
How to Get Accepted into a CPA Network
6 I# k( l/ L; a8 BIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place0 W6 K Z7 f4 p9 [: d
to start looking for networks is Offervault which lists offers and lets you compare payouts across
! O" [) S; s R. a* Gdifferent networks.
1 e$ z& b- I4 e0 R1 B% b+ Q; D% u; LOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)
2 X5 a% o8 B; w# qapplication and be as specific as possible about your promotion methods. Usually some time after
# Y; e3 m* \6 J) m3 R2 ~receiving your application, the company will call to interview you. The phone interview is a critical
# ^& m* Z* x+ q8 P0 L3 d5 q8 K/ dpart of the application process, and most networks will deny your application outright if they can't get
( p# J0 g# e8 P+ V/ B5 ~you on the phone.
* G2 ]3 G. i3 KOften, the person who does your phone interview will actually become your affiliate manager after
2 V) t4 F. l" }1 Jyou get accepted, so it's a good time to put your best food forward.
4 w& A( m' [% D& d7 nYou might not relish at the idea of someone grilling you about your internet marketing methods over
7 P/ `. u' M }the phone, but trust me, this part is critical. Have answers in mind for the questions:
; J7 H) ]* h" c: e0 H4 S( rWhat methods do you use to market offers?
+ R; Y8 i# o8 Y+ {2 |+ _5 A( m. a5 sDo you already have a website you will be using? U9 M' L9 r. [, y. i# J9 ]4 k6 T
How much is your advertising budget?
8 _2 t) q5 @' \8 r$ ?# Q6 @( P: Z( gWhat other networks are you a member of?
; Q q+ b& D, v, A hWho are your affiliate managers at these networks?
6 M. X+ |- E9 a' \0 P# cDo you use social media (Facebook, twitter, etc.) to market offers?
2 K& k) j, G; m- a/ U1 AHow much traffic can you drive?
8 K7 T: A7 T F+ f( J4 _Do you have a personal recommendation from anyone who is already a member?+ L7 l3 e. Q0 W1 p
Once you provide satisfactory answers to these questions, the network will approve or deny your; D/ y2 J( @- l9 i/ g
application. If you get denied, just keep applying or call someone on the phone and try again. Be7 ~' E% r( l$ \& H; E, f% X X
persistent. Also, getting a personal recommendation from someone who is already an active affiliate5 \+ x6 N7 L5 ]0 E, r0 s
for the network can be helpful.
6 N% C: ?8 V& h7 n( j& K$ I0 qTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
% ?5 T/ h2 e, k3 GSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network& [. C: l# N4 r& l5 X
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know e5 `! }- S4 S+ d3 R% F
people can open a lot of doors as far as networks are concerned.1 Q! M; i5 K# `3 X2 ~% w, R! l
After You Join a CPA Network- t) c# n$ @, c$ K% j {) A3 k
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
. v, P- [0 R; L4 land make an attempt to get to know them a little bit.
% ^0 W( r. L! ^; jFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their3 W$ ^9 P6 [$ q. B4 [
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
5 \! h( {% B7 T9 z4 L) E% f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 46 A3 O/ |% e5 I* w$ P/ I
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout. z& t$ |- A, q4 G- r* b g
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus5 S. ?# f2 {9 o# p: P2 f
email.
' D! Z7 h: |1 X+ _1 KFor more helpful info about dealing with affiliate managers, check out:! f1 ~: z' i, A- l, n# C4 L- d
http://ppvplaybook.com/blog/musi ... -affiliate-manager/% ~3 V" x$ X# r- S5 Y7 L( P
http://www.mrgreen.am/affiliate- ... iate-managers-want/0 S( g& @2 @5 z1 B. c. r
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 53 k' \5 _+ V. n) t
Set Up Web Hosting
$ F, ?0 Y* c/ q* O+ FGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said: c& c/ ?0 C, C: m0 z
about internet hosting. In general, you get what you pay for with hosting. When you use a shared% |; c! h1 g4 |( Q% ]4 G
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with: [8 S3 L, C) K. D4 t" q& a
whoever else is on the same server as you.- p- c( h j8 ]' _5 m) ~4 g
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast5 W9 Y7 e1 w6 m+ [6 q
enough that the visitor can't close the window before your pop up is even shown. You have about 3
" s) |! U9 X1 M; C* {8 c7 U0 J6 mseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.5 b5 L5 h: h4 _4 H, ~- ?* e$ R& e
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a/ t3 s3 x& g2 `0 {8 Q
house full of roommates (hosting customers).
5 I1 Y% p6 S3 i7 JIn shared hosting, this is like having roommates where everyone has no specific designated area inside/ K" R- [) a" U( ~) J, V+ }, f
the fridge where they are supposed to put their food. Everyone just jams their food in however it will% H! h5 [1 q" L0 F& g4 G# Y [
fit.
) e$ z- H$ U( @Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
]4 {, T( B9 M0 S& e: U: othe rest of the roommates, by virtue of simply needing more space and resources to accommodate& K" P/ @3 [+ z9 K/ u8 d2 A ^; v
their food. Everyone else's food in the house has less space to take advantage of., P. J1 u. B9 U" Y
If you have less server resources to take advantage of, your ability to serve popups will slow down. For! g0 d% C& G' W4 w8 C$ |6 d" C
any type of hosting this is a bad thing, and especially while running PPV traffic.
% X% L: {+ N# { MIn the case of a virtual private server (VPS), everyone in the house has their own designated space
5 `. E, Z+ Y- p1 Rinside the fridge to put their food, and other roommates can't come into that space. The server is
& |/ f- l& B( f, L) R0 I# Fpartitioned, so that each customer can only use a specific amount of resources at any given time.
1 {* m* d1 o V" ]A dedicated server would be like having the whole fridge to yourself. All of the server's resources' X7 T. e: B. j. \9 K" H! L3 y7 N
belong to you and no one else can use up those resources. This makes it possible to serve much more/ H" ]" U0 Z$ L$ t* \! |
traffic, faster. P% T. v+ u( e
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
! M7 |* ] q- [$ t% f$ NAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is( c" ]+ e0 B; c
here:4 @1 t$ U4 n) r) A% e: B
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-( h! L9 U. |3 n; W( F0 b) G
VPS&highlight=hosting6 Y9 H' s1 Q& s
Dedicated-Hosting-vs Shared-Hosting, [% |/ C/ @, {( d) v2 @; Q/ Y: ~
http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-. u6 L7 t7 r% ^# H* |
Hosting...Your-thoughts+ O* i9 l: f! t! I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6* Y8 d# B# g' @/ U1 ^# h
Hosting Providers for PPV
, G3 j9 B" v6 b6 t YBeyond Hosting
0 g) R1 c' d% A; t- Khttp://beyondhosting.net/
8 K- [& h2 X/ fWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment ]# D4 t7 |* m i; K
receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when# Y' m O r. p( q
direct linking with PPV. Also, these guys provide great support.
. @5 @( C& c2 p; _" A3 l9 K, hProsper202 Optimized Hosting7 Q$ P+ M, D* S
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/6 y0 a/ [: m7 T+ c% @- i% D& d; x
CPVLab Optimized Hosting( l' S: \, Y' Q2 h9 p
http://beyondhosting.net/CPVLab-Hosting/
' `* b9 m2 v" A$ x7 ~, t+ U% f3 n lDomain Names for PPV
@/ u; Y) _, K7 ~* ^% }Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
- v0 b6 Z; C% I, O! o% `% ewhere you're going to host your tracking software and your landing pages if you decide to make them.
3 i5 p, a* ]6 j0 |) i7 rOftentimes people wonder if they should have a specific domain name or a generic one. One generic,8 g6 s$ ^7 A, F$ [8 I' g
bland one is fine to start with, to host both your landing pages and tracking software. The .com,
% q2 {- k$ `1 e/ n- L$ j# t' \; o.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a; d7 h& J! r& V' `. |
term or build a whole website.
8 [0 ^8 e" k* O" V. m: XAfter you buy hosting, a domain and get those all attached to each other, the next step is to install
m) @1 X# z5 p9 J) f- jtracking software on your domain. This is really important, because it is necessary to track your t% Z5 K+ }: I) G% u* o) ^2 K
conversions down to keyword level so that you can optimize your campaigns. Without proper
' p6 ~" H3 E8 q0 {' atracking, it is impossible to know what is working and what isn't.! n/ `6 S+ P F: l- ~
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software1 A6 L" H! D( g% k; I
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
# k2 C- B2 B$ Q# E' P: I8 Y4 RProsper202# f/ |1 |2 l; @" ~5 t q( d9 q) b
http://prosper.tracking202.com/apps/9 U( m5 w5 x1 ^ u
CPV Lab
* ^' ~" |0 i! `+ S7 E4 B, Ahttp://cpvlab.com/
. V5 ~. G" I, ^. P$ rCPVLab Help Videos
1 }4 ^7 Q7 ^- phttp://ppvlab.com/oweiw/oiurw/vdm.htm
* w6 B; B7 B5 V3 fAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an( [/ D4 ~5 T9 u4 [$ d9 U: y
industry standard.) R% E$ y$ z# l C! p I6 u
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 76 Q; I# ?0 W3 F& p
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
! \% H! P0 ?4 v3 n# Hgood support if you have problems with your installation.4 `8 `4 T" j: H1 i9 K
Tracking 202
5 {+ m4 z8 s/ F1 x( ZTracking 202 is the hosted version of Prosper202. You can create a free account and then build your* d: @" k8 o' {
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user6 Q" B$ K+ \$ E# `1 E7 h6 ?
area.6 v% D1 Z5 r8 F' j) r5 A- f9 o0 y% t
If you choose this option, keep in mind that your tracking software, one of the most important parts of
" w* [) E: A* p; ^2 p8 N( S% iyour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202
% x" F# D2 S" g: t; o, I, E$ X5 ^interface, and their hosting.. l# V) m C7 w' J2 s4 r" I
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords% f7 ^+ j0 ?$ Q) N) c
and targets which you are bidding on. Leaving this up to chance in order to save money could
$ |2 K7 U |/ ~2 Hpotentially leave you open to huge risk if someone else caught on to what offer and keywords you8 Y1 L# [$ t+ r. o O* ~
were using.! }. T9 Q* H) m7 T8 R" P. B6 [& f
Choose An Offer
- o1 d- L+ G2 A! B+ R$ T- {/ ZNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.
8 Y: T: k% x8 J D1 h- NLesson on Offer Selection, M# @8 H* e [2 i5 n" B
http://www.ppvplaybook.com/forum ... on-Selecting-Offers; |# f. L" b$ `! W- Z) G; [
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
8 W( _( |9 }2 L$ b: w r1 Q- H- fTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
: N5 r# o; e$ Y" K( @- X* Z" YLeadImpact as the traffic source.
6 r3 G! K# g2 l: Q6 fNow the best way to learn how to put all of this together is to just get started. For some variation in
! K& n s- @8 u0 jthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked7 l N+ U7 F! d e) X7 ^
campaign.
7 y5 Q- A! ^& L, y4 J4 S& NWhen you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first8 N& Y, ^. n' p4 B* c2 A9 ~ }
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says: Z9 D+ ]. s4 v2 O" r7 t5 v
that all traffic is accepted.2 D+ B# h* I$ r) p$ Y- H5 y% U
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
! s9 s" F& Q3 K O, ? e1 O# GThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can# @3 E$ N0 \. l c/ f. s+ e
get creatives like banners or images specifically for the offer.) H7 }0 M S9 S! s M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 89 S$ V: }) h3 Q5 P" |, N. j0 m
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can. b+ N! ~) A) W$ m) T7 C
track my keywords. Without doing this, it isn't possible to see what's converting./ }8 E+ M4 i/ ?+ @
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:" a+ _, T' n6 s9 a4 q! F8 ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 96 e2 \3 m3 s% j
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the% v. N8 ~7 e2 U( T/ O1 o
bottom of the page:7 D) h) r4 G7 H) n# ]
Next, I have to cut and paste this pixel into my offer at Ads4Dough.) X/ ]5 e% V1 ?6 h
Click on the offer → pixels → Add a new pixel and this comes up:. O r$ a) ~& p5 Z' |9 J4 z
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
; b# Y$ L0 a6 J! v5 ?from your software into the box that says 'Enter URL of image to load'." s' N3 h! q! }
Once you do this, it should look like this:) S& W+ \; m0 K) m) L
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
( X- d- A" e" P' D2 YClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:5 p, ^6 q' M3 g$ x
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either: N: @9 d9 r' C* q& o S5 ^
Prosper or CPVLab.; M1 X. x& ]1 a# |1 D- q1 B
& e" }2 U& J3 v |
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