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PPV GUIDE [PPV新手入门][28页]) B( f3 s, Y6 E# m3 I0 Q$ C
详细的请下载电子书！
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: O+ l3 Q, D$ x9 U" rNewbie Guide
/ j, m) {4 r# c6 Q+ A5 _PPVPlaybook.com
! I8 b9 m% _6 w8 C- y' gTracy Shaffer: O- H5 ~; k2 p( I5 I: V8 w: r
David Ford7 n; a1 I, S$ Z% Y1 {+ X1 C) d
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
' u# z8 i% R6 ^ f1 {7 GGetting Your Mind Right to Start Affiliate Marketing( @/ X6 N4 z% y+ M8 h: e& w: Z6 n G
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
- _! z2 W' T7 z' Eever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
$ Z8 e& H# Z# l2 Yyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
0 k+ @4 j8 W7 g4 h1 |7 X, Rwith any success, these claims are laughable and far from the truth.
6 ?! {* j) p* v" dAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
: u2 \# Z2 }6 K, \- K1 Fflow management. The main benefits are the low barrier to entry compared to other businesses, and
0 Y/ N( E, F7 e; U" hthe ability for a marketer to be a one person shop and make an incredible amount of money with low
0 w" K" u8 Y! X3 L; P! y! }: [overhead.
1 {: E4 j' e2 U4 Y4 ?# U M. @0 ]The winners in this business are the ones with persistence when nothing works, who know there's
0 C% X, {4 E) A$ j+ T( Bplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.3 p* G. G& v* Q1 \( N3 n% h' h
The cold hard reality is this: virtually everything in the space is changeable, what worked today can6 Q0 [% A% c: d, t) i
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.4 c. F) l$ ]! l" a6 w: _/ y( U
Most of these things happen suddenly and without warning, and they all contribute to the amazing
5 h4 ^; \% V# ?$ e Hlearning experience available to anyone with a few hundred bucks and the ability to open an+ X& c( s% V4 V7 k1 u1 w4 r: c
advertising account.
- c# ?% t& \/ Z; u+ v X9 QYour competitors are willing to work at this around the clock. This isn't a push button, instant business
' ` v( S, k4 ~where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet$ ?5 R+ K; h' e# K( Q! U* p
marketing has spent countless hours learning, trying new things, launching, tweaking, improving,8 B0 X2 I- J) {
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
( f' f3 j. z1 S4 b! a& m0 [5 N7 y* o' ^With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you0 \, P2 f7 {5 i
started building PPV campaigns right away from start to finish. With that said, time to jump in and get1 L" y, \# a6 o5 l! T8 b
started building.& k* L" c/ z' N3 p% ?# F4 u
Things you need to get started:$ J& m% Y' S# ~# @: B
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
0 N4 w& i2 B6 I8 Y; q4 q4 N- l0 q$ g* K2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
( b) Q. O6 P: [8 A" a" B7 A$ Q+ C) X/ n9 `3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
7 `; l: j2 O' A2 e4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)' w' T" Y; M' W5 ?5 B B+ c6 ~
This guide describes from start to finish, how to get started in affiliate marketing by running traffic8 h6 m( \4 `3 J' z3 b
with PPV.+ _6 U8 s# D3 j! w4 `/ ^
Basic Getting Started Definitions4 s$ V d0 D- u! A
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more, ^+ m: h6 V* w3 E6 [8 n l
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main/ T) f. u1 r& y8 ^
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
: _5 T5 k+ u! }types off affiliate networks are cost per sale (CPS) and cost per action (CPA).
& w3 P) u/ G2 p ^5 T0 A7 ]) \Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
" j8 _. y x8 {# [% K: n" oreceives a commission on that product. An example would be the Amazon.com Associates program,! K$ G. U% `5 e4 J2 j7 l
Comission Junction or Clickbank., B" ~& ?/ D/ Y$ \* e x& ~( c
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
& Y+ q, E8 _0 F7 f0 Kan action like filling out a form, submitting their email address, signing up for a service or sometimes" t" d1 }* O$ V% |8 m( ?
buying a product. An example would be Ads4Dough or Neverblue.
, M% R* u! e8 E6 g K8 k- E2 WAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's% D2 V+ L. D$ a7 t4 W
account, getting the affiliate approved for offers, bumping payouts and just about everything else
4 s) q+ r6 x& C- w, B z/ ]! N8 trelated to an affiliate's account at the network. Having a good relationship with your affiliate manager6 T. ?, r' J1 _2 H
right from the start can really help you.
8 n% O* H6 A9 z9 m8 wPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served: y* M0 r% P8 Y k; C
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per4 O# K8 M* u7 r2 Z; p
view, starting anywhere from .01 or .015.: [4 X% U* R: d" D8 U- l3 n: G* ?
In order to use this type of internet traffic, the affiliate can sign up with a number of different
$ F+ g) ^3 c" o+ u$ r0 U1 Jcompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact, a- {& X, c+ J
MediaTraffic, and AdOn Network.
4 E# v0 s7 f0 F+ k2 p0 HDon't popups get blocked by pop blocker software?5 V$ b+ O4 Z, k
No. Popups are served in a new browser window as if the visitor had opened the new window4 n( v* @9 m! O0 ]5 O+ C
themselves.
# Y+ S" g4 |' |& eHow many popups get served to the visitor?3 Q' p7 F; i+ n% \% s, ?, d
The number of popups served varies depending on the PPV network. Some pop more frequently
* W$ B; w# h% r3 w(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
# v" O& ?3 a% _( Y- D$ Dserving this kind of advertising, so they have to toe the line between keeping their software, H& G+ @! E+ q- ~! d, ]: c! [( @
downloaded and still making a profit.
9 e# ]" m ~) n- _' U6 e6 u7 V5 I3 tIsn't this type of software bad? Why would anyone keep it on their computer?+ D6 U+ M6 z+ j. o( Y, l
No, this type of software doesn't harm the user's computer.1 V2 N0 v" I" r7 I# f$ x( \+ h( o
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,* P; T7 r2 e( [% I/ [* X5 t
toolbars or videos to place the software on their computer. The visitor keeps the software in place so, _4 o5 j' D5 o5 U4 d
that they can continue to have access to the incentive.1 @6 L0 [+ Z4 q+ C' e" U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 35 L8 c: g& N- N( W5 r
How to Get Accepted into a CPA Network
1 V5 D, q, i* UIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place
5 O+ g6 m# y/ m! i9 g8 S Jto start looking for networks is Offervault which lists offers and lets you compare payouts across
5 _* I7 Q- l; o0 o, W9 Y% f2 Cdifferent networks.
! c' @, y) K1 p" [6 dOnce you find a network that you want to join, fill out the affiliate (sometimes called publisher)/ s5 w- ?$ O7 a4 ^( F; V" s" x
application and be as specific as possible about your promotion methods. Usually some time after
' Y9 r" c+ ]2 i" x, N7 o W6 Creceiving your application, the company will call to interview you. The phone interview is a critical
1 E6 \$ J4 B9 p6 Bpart of the application process, and most networks will deny your application outright if they can't get
J; |# ~# \- n5 D8 dyou on the phone.
1 c# J7 `: ?% n, }6 R) F$ NOften, the person who does your phone interview will actually become your affiliate manager after
8 J" W8 K5 {" [1 ]4 i- iyou get accepted, so it's a good time to put your best food forward." X, r: g% X, M. `: \
You might not relish at the idea of someone grilling you about your internet marketing methods over; m# M" [7 k# Z$ T5 c
the phone, but trust me, this part is critical. Have answers in mind for the questions:
. w5 D3 _: C- J+ OWhat methods do you use to market offers?, V- K( I5 @+ B/ D
Do you already have a website you will be using?) \$ K9 i k0 w( d C
How much is your advertising budget?
# q8 |1 o' ` D, F* L+ P' B' hWhat other networks are you a member of?6 b; ^5 x2 H+ Q5 L
Who are your affiliate managers at these networks?, n J. z3 S$ z3 {
Do you use social media (Facebook, twitter, etc.) to market offers?
6 h/ m/ E( u0 p8 eHow much traffic can you drive?
/ t/ Z% B0 w% c7 G: fDo you have a personal recommendation from anyone who is already a member?5 V9 O* H% e0 K9 p0 X
Once you provide satisfactory answers to these questions, the network will approve or deny your
6 b& E% T: Y. |application. If you get denied, just keep applying or call someone on the phone and try again. Be: f c: P. V( r) }5 X
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
# m" W% {( y4 I) S# S0 Zfor the network can be helpful.8 l. g3 l; d! x2 N6 m( y& P
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
0 N- i1 i |6 I) E p6 kSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
5 `% e( y" s U3 e, gowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know: `6 ~: F; e8 {7 d. M+ J! Q8 j" f
people can open a lot of doors as far as networks are concerned.
( r8 X5 n3 v' L7 Z0 V1 oAfter You Join a CPA Network/ r" g7 z( }. \& W8 e. b! i
Once you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager/ m" C) ^+ ^' g8 d& @
and make an attempt to get to know them a little bit.
8 Z: t7 l: L+ Q, _Frankly, there are great affiliate managers and horrible ones, and a good one can be worth their
. ?; w+ {$ `* e+ I+ K" |0 Xweight in gold. Start feeling them out from the start and try to get to know them. Once you get! `1 h9 p( P9 U
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4* }& t& S& m( B3 ]/ S8 \! [1 n
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout: g' S- G. K K: D
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
9 A1 m2 `+ n; c" o- h' w- nemail.& t' n4 L* A9 A4 ~) E
For more helpful info about dealing with affiliate managers, check out:4 Q. x6 y7 n. K7 Y# L
http://ppvplaybook.com/blog/musi ... -affiliate-manager/
% X0 {% |! M9 Q' shttp://www.mrgreen.am/affiliate- ... iate-managers-want/
7 J( \( E$ C- _. Q© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
, _7 n& `' B9 {3 _$ ySet Up Web Hosting
' |, k6 J4 H6 R( X* Y/ pGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said
6 l* T& w3 {4 e3 Yabout internet hosting. In general, you get what you pay for with hosting. When you use a shared% |. A' R$ F6 V
host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with
' c* f) w4 c* G( U& C" ?$ U& `+ Wwhoever else is on the same server as you.
+ }' o8 _5 n. T, m+ E. d- A' H# zSpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
% F' U7 T3 u0 _8 h( y' Xenough that the visitor can't close the window before your pop up is even shown. You have about 3
3 b* b% |. V+ |2 z5 g' l1 M/ iseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.
% b+ E V! \+ t& L9 V$ v3 ATo explain the difference between types of hosting packages, picture a refrigerator (the server) in a2 T, Y, Z4 P; q) q! r& S- q
house full of roommates (hosting customers).
* q2 S, c* Z' YIn shared hosting, this is like having roommates where everyone has no specific designated area inside1 w: c& w! z- w9 _
the fridge where they are supposed to put their food. Everyone just jams their food in however it will
) o K9 w) J' O0 c; afit.
2 z3 a' V- T8 j7 f1 k+ L2 dSay your roommate brings home a large turkey. They will then take up more of the refrigerator than
) a( d) f$ V6 n# ]5 c& u+ a+ nthe rest of the roommates, by virtue of simply needing more space and resources to accommodate4 [: i. [% u' t2 y6 E
their food. Everyone else's food in the house has less space to take advantage of.
& Z0 A! G' a9 f/ A% OIf you have less server resources to take advantage of, your ability to serve popups will slow down. For7 x+ }2 [1 Y0 j9 o
any type of hosting this is a bad thing, and especially while running PPV traffic. F- P! Q# I" |( Y$ r, J
In the case of a virtual private server (VPS), everyone in the house has their own designated space
( N" ]! `; n" s+ n: }inside the fridge to put their food, and other roommates can't come into that space. The server is
5 R3 x9 N1 h _0 u! tpartitioned, so that each customer can only use a specific amount of resources at any given time.
: o3 ]" O, e' ^+ f7 D/ I0 kA dedicated server would be like having the whole fridge to yourself. All of the server's resources
7 G1 t; s3 n& O/ Y. bbelong to you and no one else can use up those resources. This makes it possible to serve much more
: i. E, O! h, P @* j" x$ atraffic, faster.) \1 F7 }1 p( t7 ]# Q5 W' q
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.
- T: g N& M* T9 ^. e" TAnother good discussion of the difference seen by someone using shared vs vps hosting for PPV is
* n, N: F% _7 chere:
* b% P7 k* j; B2 Yhttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
! b2 Y' P, S" t" _# q; TVPS&highlight=hosting& V" l( O+ }6 P! n2 Q
Dedicated-Hosting-vs Shared-Hosting
$ g: G0 e1 Y% z5 X! ghttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-1 V0 Q' x: K) _ G$ D
Hosting...Your-thoughts
1 |3 M2 X0 }4 S1 y7 D2 T! G© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
0 m1 M! y: q" i2 D4 JHosting Providers for PPV
% P: R$ a9 R7 xBeyond Hosting
! s! X, _9 D8 H0 U( hhttp://beyondhosting.net/
: \ T; F& i( |/ M. c/ V6 h8 cWith BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
6 j" h9 E6 I N3 \receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when2 Q2 ~2 @ N# E; ?
direct linking with PPV. Also, these guys provide great support.
- u. O$ ~% i1 m2 G& `2 pProsper202 Optimized Hosting
, J+ [, M0 U& G9 Bhttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
6 O2 F4 u; [- j2 {) F& m( fCPVLab Optimized Hosting
a p! N7 c* K5 F' P* ~http://beyondhosting.net/CPVLab-Hosting/
' {4 I& n4 V e# y" J$ jDomain Names for PPV! e; {( x1 D* Z0 L Z
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is4 D+ B# c/ P& A/ @
where you're going to host your tracking software and your landing pages if you decide to make them.
# B: ?+ u, v! y" E& ^Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,* w5 U. K2 c* j F) D
bland one is fine to start with, to host both your landing pages and tracking software. The .com,. b) g, v9 s7 r) n* n+ R" W
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a. J+ w! X( }1 b' u' W/ X9 X$ ]
term or build a whole website., s4 g) h) i4 ^' M2 e$ X2 X
After you buy hosting, a domain and get those all attached to each other, the next step is to install
$ S/ q# N0 a3 ~- z- S" m1 ^tracking software on your domain. This is really important, because it is necessary to track your
+ y% N, o& [" r2 c/ ~conversions down to keyword level so that you can optimize your campaigns. Without proper8 C8 u3 V8 o- a7 c+ a
tracking, it is impossible to know what is working and what isn't.6 C! p% h7 S0 |. X
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software( b) Z7 J: u, q
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
5 {5 ]6 u% B* t' K$ x) L q# dProsper202
! N" k7 N, t$ n/ T8 Ahttp://prosper.tracking202.com/apps/4 c$ B' r/ \( ^, }: R
CPV Lab
. g: c. x3 v2 S2 \$ d% R% ]/ Jhttp://cpvlab.com/: p3 d7 U! O$ o' x2 z: O, \% U
CPVLab Help Videos
- R! }7 U9 L# yhttp://ppvlab.com/oweiw/oiurw/vdm.htm
) _! y( a8 y# _: ^As far as which tracking software to choose, Prosper202 is open source, free and pretty much an: c* N4 D7 v9 ^
industry standard.
" K) m6 O8 m, t8 d/ V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7( ~- ]3 v1 u/ A) J$ t2 J
CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
( S+ c* [ I2 ?) Jgood support if you have problems with your installation.
9 u6 G/ n! b& j. F6 [6 w: a5 }Tracking 202
' C- n% N i( _* E2 ]' i1 ~& M, eTracking 202 is the hosted version of Prosper202. You can create a free account and then build your9 p! A0 j, d: c
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user2 g+ \- r/ ^7 r6 E9 Z
area.
( o3 T* y3 j: i7 ]If you choose this option, keep in mind that your tracking software, one of the most important parts of" K* w" ?1 Z. w4 ~
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202/ H2 I, v* i7 Z
interface, and their hosting.
# ~6 N( f7 D) sAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords6 Q% v& G+ @0 ?% T K; W, h
and targets which you are bidding on. Leaving this up to chance in order to save money could6 m7 q- c! q }: \
potentially leave you open to huge risk if someone else caught on to what offer and keywords you
+ {* V! N* a8 \+ v: n( uwere using./ C9 n4 k0 `3 i3 p9 K
Choose An Offer* x! y! N7 ]: e9 h; @2 n3 W& I% D- O
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.. N# {+ u+ ?; _; \6 a7 }3 _' z0 `
Lesson on Offer Selection, j7 ~7 |- l( k5 X! h$ D) q( ^' S
http://www.ppvplaybook.com/forum ... on-Selecting-Offers4 `9 V! m5 A! ^+ g; f1 g
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.; W H& r! [5 Z) H
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using" f6 D& U3 q0 s
LeadImpact as the traffic source.: [ X: J6 F8 a( j
Now the best way to learn how to put all of this together is to just get started. For some variation in, L; U; E% a$ P& w4 g5 g
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
5 a+ h% ^9 a6 p& Bcampaign.: A' } g/ f9 u
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first- v- C! Y D) i' \7 p
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says
4 r0 e5 k) T) R) X/ qthat all traffic is accepted.2 S: I; @3 Q" d3 \% r: G5 G
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.
2 J9 G8 h/ T d6 OThis is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can2 L2 W; v& I% C$ C$ B
get creatives like banners or images specifically for the offer.
. H- M& E& t7 q% R& w& l3 s ^+ h, m© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 84 Y. X5 u0 r! e/ {& c+ h! A0 C
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
. Z- w: [0 ]5 ~, x% Itrack my keywords. Without doing this, it isn't possible to see what's converting.
6 Z0 N& ~6 |0 B" a' _0 VIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:! H& l( l3 }# W. d/ M) d0 k& v
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
9 \7 y2 ? I* }1 @7 z0 q9 gIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the) a4 a O. o9 u# O1 k- X
bottom of the page:, R1 j* T/ i7 Y+ x9 s* b: E1 P! s
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
4 }# S8 }& d% yClick on the offer → pixels → Add a new pixel and this comes up:
9 A6 x# i. {+ P3 Z; QMake sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL3 H5 {# B/ R, @' ~9 f& r
from your software into the box that says 'Enter URL of image to load'.- w) S% F- X* k! Y
Once you do this, it should look like this:9 a1 ?# _0 z/ J
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10" t# ?/ B* L! y/ F
Click 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:9 Z5 Z; ]/ W8 n2 M: ^9 m
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either+ z$ j* M& w! ~( f3 \
Prosper or CPVLab.% B3 J6 D( t4 g- V7 Q! @
; V: S+ o6 s! [ |
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发表于 2012-12-27 18:47:17
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