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PPV GUIDE [PPV新手入门][28页]9 a- p1 {: w) j# o: ?7 d
详细的请下载电子书！$ Q% z& J/ @. v5 U0 Q
% @, t9 `4 l- M7 d
$ F; q8 ^; [; `( _8 H+ A9 ]Newbie Guide
% {2 r( k ?# h% kPPVPlaybook.com7 Y9 M A" S3 r) m6 W4 c% v! A1 w
Tracy Shaffer
" g2 ?: j& _5 |David Ford
0 r3 d# |+ k4 Z @) i© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
! \+ }+ _2 E6 K. b4 l7 m- J7 gGetting Your Mind Right to Start Affiliate Marketing, h' ?) Z3 m6 t" z; x
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an
0 w2 o# `( c- j }ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
4 ^% O p0 R) T" O# b: _( q* F+ Y/ \you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing1 A8 L1 [: r, ]6 v! y. g
with any success, these claims are laughable and far from the truth.
$ _2 J8 t6 a1 s4 `9 J" E$ SAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash. t" D4 |6 j" U: a$ j
flow management. The main benefits are the low barrier to entry compared to other businesses, and
: J! Z7 c/ z- q, V$ ythe ability for a marketer to be a one person shop and make an incredible amount of money with low
9 o W1 Z8 _2 r9 a, koverhead.
5 N+ f' B5 A$ q' wThe winners in this business are the ones with persistence when nothing works, who know there's
& `1 ?% n% G# p# iplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.* o- E3 i+ N) I% v
The cold hard reality is this: virtually everything in the space is changeable, what worked today can% e/ E8 X( N" R) ?3 m4 o3 A
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
' g7 @9 N" P+ w; n+ V( |Most of these things happen suddenly and without warning, and they all contribute to the amazing) B( j+ v4 }7 V8 T
learning experience available to anyone with a few hundred bucks and the ability to open an# a4 N* E, K7 G# O; M+ Z
advertising account., S) G" `0 v4 f: C
Your competitors are willing to work at this around the clock. This isn't a push button, instant business
9 O6 `" X) S: wwhere you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
, u' C( ^& X* x# i! g9 C# Fmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
" E" u/ s; f* h+ gtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
( Q* m3 q) E4 M [8 i3 ?* I; L- n+ GWith that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
0 B" g, ?4 B' `, Tstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get) k8 k* U, T# ] \- b
started building.
/ j4 I$ n! d8 _+ o3 J5 E" NThings you need to get started:
6 v7 S. M; b$ v, n1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
6 C. f! ~6 R' j. T. C2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)4 U# N( o9 F* i; k9 C8 c9 c
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)( |) [1 X% Y0 T* v
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab), o1 u+ |! t3 N; d( Q
This guide describes from start to finish, how to get started in affiliate marketing by running traffic, a$ |4 p% I% u4 E
with PPV.
! y0 z/ ~2 ~3 O# w# x" c ?3 oBasic Getting Started Definitions+ S% K/ a2 t4 n
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more% z( z N4 A7 |- R
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main, m- h) E3 u( s8 i( d; Y( V$ o% X
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2- J, Y8 c( M5 o3 F h3 T
types off affiliate networks are cost per sale (CPS) and cost per action (CPA)., I2 \5 |! a! ]# W+ p
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate9 N, v# ~% M' ~ A! S
receives a commission on that product. An example would be the Amazon.com Associates program,
% z7 k6 |: P+ N+ k% EComission Junction or Clickbank.
3 G2 \# U6 ?2 H8 m5 ?Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
+ u! c7 G6 ]9 n7 b8 r" ~: ~9 oan action like filling out a form, submitting their email address, signing up for a service or sometimes0 s% E, g2 k1 @9 @5 m8 F
buying a product. An example would be Ads4Dough or Neverblue.
. S- C" q0 o. F( W& e) K5 kAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
& o; E% T s8 Q. ]account, getting the affiliate approved for offers, bumping payouts and just about everything else
# N9 L( o- K( d0 K/ Rrelated to an affiliate's account at the network. Having a good relationship with your affiliate manager# F3 G6 S( J1 o8 v5 A2 C
right from the start can really help you.
7 X' e# G( ~; Z0 ~2 j6 i' BPPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served1 D7 {- v& z, @3 a6 g- l I
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
, P0 h( z5 L) U( e9 ~ R* Gview, starting anywhere from .01 or .015.! _) e" W O1 [# @; a6 ]
In order to use this type of internet traffic, the affiliate can sign up with a number of different5 P1 Y& H$ M! }. Z4 L6 Y# m3 p# w
companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,! L. i" \8 x3 d) O( m
MediaTraffic, and AdOn Network.
% P( C8 E' l5 P! f* `6 hDon't popups get blocked by pop blocker software?
7 g6 m/ d) X0 sNo. Popups are served in a new browser window as if the visitor had opened the new window, E3 g! h) X! }
themselves.
4 g3 k6 a# r0 {. R F5 |How many popups get served to the visitor?
1 H8 a+ l! K& |: hThe number of popups served varies depending on the PPV network. Some pop more frequently
/ u) L, ?' z6 T' I/ ?(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by8 e9 A3 N }* q! ?, n
serving this kind of advertising, so they have to toe the line between keeping their software; R+ i" y$ ^; ^ T2 U4 r& W+ a' ^- O
downloaded and still making a profit.
' o/ S& q# ~ e! cIsn't this type of software bad? Why would anyone keep it on their computer?" e j+ S8 U8 A% Q; R
No, this type of software doesn't harm the user's computer.* T7 r( X. _. _8 ~
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
/ @) L, L# Q( B+ G: j8 L& _) Etoolbars or videos to place the software on their computer. The visitor keeps the software in place so* t9 w0 Q5 L8 `5 H
that they can continue to have access to the incentive.
9 d' j7 ^3 Y5 B" |( P, V© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3' d( G# g6 j+ C$ x& O( ]3 \
How to Get Accepted into a CPA Network6 q0 |8 r3 u2 w4 Y) C
In order to start marketing offers, it will be necessary to join one or more CPA networks. A good place$ I, B# }) o" U- l6 e9 e3 Q
to start looking for networks is Offervault which lists offers and lets you compare payouts across! A- U$ B; P$ S5 ^* r5 j) x C( J ~
different networks.. @1 l2 t, v6 }0 g! t
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)% `# O/ b# g6 u
application and be as specific as possible about your promotion methods. Usually some time after8 V# I) Q% i: Q
receiving your application, the company will call to interview you. The phone interview is a critical& d( v. E* O9 P% }
part of the application process, and most networks will deny your application outright if they can't get
; U6 j; T5 ^$ B+ H8 }% Syou on the phone.* y% s$ t7 I7 s. w! P
Often, the person who does your phone interview will actually become your affiliate manager after
$ t, B, Y: G4 }you get accepted, so it's a good time to put your best food forward.: p0 b. I! @7 O
You might not relish at the idea of someone grilling you about your internet marketing methods over7 F |* c7 B; U. Q6 K; o9 z
the phone, but trust me, this part is critical. Have answers in mind for the questions:
5 V$ V; H' z5 B1 UWhat methods do you use to market offers?0 J0 \% U6 s3 o0 U; }/ d8 M
Do you already have a website you will be using?. q; g; y: d/ t
How much is your advertising budget?
2 f, \; D3 u3 _+ }7 kWhat other networks are you a member of?5 x5 |1 h7 u# [
Who are your affiliate managers at these networks?- c1 g# r$ R) s! D9 v! W* W6 n
Do you use social media (Facebook, twitter, etc.) to market offers?
, R( b O5 z* _; mHow much traffic can you drive?0 g* s6 } {8 i; `7 [4 n2 ~
Do you have a personal recommendation from anyone who is already a member?+ I/ F, f) I$ [2 C/ f$ p
Once you provide satisfactory answers to these questions, the network will approve or deny your
2 U S3 B* L/ n# Eapplication. If you get denied, just keep applying or call someone on the phone and try again. Be9 r6 E" S# |) K) H4 v& Z% E8 s
persistent. Also, getting a personal recommendation from someone who is already an active affiliate
6 v' O. v; g' Lfor the network can be helpful.: N+ `, H Z; G$ ~0 S
To meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
% S4 \- h- ]( C6 `Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
Z. O8 O. M- v) Oowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know, C4 q. }! @# y! W
people can open a lot of doors as far as networks are concerned.
]' @& c8 L2 s6 P( dAfter You Join a CPA Network
8 i/ I+ L' e$ q# D+ W6 K VOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
) s/ c" h0 N+ z" X7 P0 [3 Jand make an attempt to get to know them a little bit.
$ `% M4 L4 p0 i3 c1 PFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
8 J+ Y9 p4 A- {1 q" uweight in gold. Start feeling them out from the start and try to get to know them. Once you get4 j& y7 ?: r" H0 j, c. M
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
- I- i6 z4 J/ D, @larger, they can really help you with your marketing efforts, scaling campaigns and getting payout
7 E% z" @: k; p0 @% J$ @; f) Nbumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus
# i8 T( p0 m& r- l# k0 qemail.% T0 z, b2 X! E4 y
For more helpful info about dealing with affiliate managers, check out:
# `7 }- P! E, q: E yhttp://ppvplaybook.com/blog/musi ... -affiliate-manager/: r' S/ {3 u0 I Q
http://www.mrgreen.am/affiliate- ... iate-managers-want/' {9 B+ ? h+ y: L& w: I
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
3 g- d8 s5 K4 b# Z- ^; b/ RSet Up Web Hosting' ]4 \7 c5 [0 H* N
Getting an internet hosting account is beyond the scope of this guide, but a few things need to be said
9 ^" h: m( C9 b' `about internet hosting. In general, you get what you pay for with hosting. When you use a shared
# T u7 U9 v+ o0 N( dhost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with) v/ h! K4 i$ `2 Y# y! ~6 P7 `
whoever else is on the same server as you.4 z$ [0 F M6 z$ z
Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
: M) n. J3 ^. x3 h" kenough that the visitor can't close the window before your pop up is even shown. You have about 3' ]" \$ A) I0 r2 f8 E% Q$ i
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.9 V; ?, k {1 b2 I/ y2 [1 m
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a8 s* _4 [; M: N% \
house full of roommates (hosting customers).
0 v) P: u- m, K O" SIn shared hosting, this is like having roommates where everyone has no specific designated area inside
p: L# ~1 u, R) O9 \! Lthe fridge where they are supposed to put their food. Everyone just jams their food in however it will
% ~% a% f3 O& R; @( h' L& \; ?fit.4 @% H G9 S4 n5 P) Q
Say your roommate brings home a large turkey. They will then take up more of the refrigerator than
4 U, u& G6 ?; ?; q" lthe rest of the roommates, by virtue of simply needing more space and resources to accommodate
6 ` w+ ^# D9 s( wtheir food. Everyone else's food in the house has less space to take advantage of.
1 g/ |' e. |8 @4 w) D5 w1 lIf you have less server resources to take advantage of, your ability to serve popups will slow down. For5 T7 H% g4 a4 d! T
any type of hosting this is a bad thing, and especially while running PPV traffic.
) ]7 d0 M( z) W/ b% EIn the case of a virtual private server (VPS), everyone in the house has their own designated space
) x- S7 k) x4 k6 P1 ?8 Xinside the fridge to put their food, and other roommates can't come into that space. The server is
- g# W& P8 H+ \) _5 s% ^1 O8 l1 fpartitioned, so that each customer can only use a specific amount of resources at any given time.
. P" d8 p. f# q2 F+ F. R1 j( A) B# CA dedicated server would be like having the whole fridge to yourself. All of the server's resources! O1 |* O! _/ L# Z+ L8 W0 E
belong to you and no one else can use up those resources. This makes it possible to serve much more0 P) b+ n5 {; w0 s5 u6 t
traffic, faster. }7 u0 j% t- ]( T5 E
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.0 E- x9 U& s7 N; n; K
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is2 _* }. F& _" g( N# V- I
here:& O5 [. Q% f. j9 n8 e8 j
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-1 z" K/ U2 o5 g1 Y" j
VPS&highlight=hosting& W) r, G3 B) O# z+ D" Z
Dedicated-Hosting-vs Shared-Hosting
! M3 u8 _ _( i7 ?6 R3 rhttp://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-
, u# S0 j" c/ c# JHosting...Your-thoughts
1 H# [6 ?0 _4 V: L! a© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6/ T# K8 g2 O9 M6 P" Y; b
Hosting Providers for PPV
% x- i5 H/ s& o& U0 WBeyond Hosting' }$ |: ]% [% ]8 T% P1 F
http://beyondhosting.net/
/ t2 |: s( I! _With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
! |# x$ X* G, E: G1 H; L3 _receipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when3 ]. W& w! ^( ?
direct linking with PPV. Also, these guys provide great support.$ G7 b6 ?! l: P! ]/ ^0 G
Prosper202 Optimized Hosting
5 S/ r" Q; w/ d& ^4 ^http://beyondhosting.net/Virtual ... per202-VPS-Hosting/
6 o" @5 k3 }9 ?* ?6 c, J0 |$ uCPVLab Optimized Hosting
; k2 h* V W2 w! dhttp://beyondhosting.net/CPVLab-Hosting/
. E% B$ c! }- U& P5 qDomain Names for PPV8 y& W: [. M4 l
Once you buy your hosting it's time to also buy a domain name and get it on your hosting. This is- c2 t: V; }7 E1 a( I. }
where you're going to host your tracking software and your landing pages if you decide to make them.
* `7 Z2 U# C6 Y; qOftentimes people wonder if they should have a specific domain name or a generic one. One generic,* {7 R5 h. ]+ q% N8 y0 I+ R
bland one is fine to start with, to host both your landing pages and tracking software. The .com,: C; C1 b1 ] X! `; q
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a- A) O7 E, | F; ~
term or build a whole website.
, S, h: U8 N$ R$ vAfter you buy hosting, a domain and get those all attached to each other, the next step is to install( Z- V/ s+ s& s4 J0 D
tracking software on your domain. This is really important, because it is necessary to track your3 w$ s+ v6 G, A% J/ \/ \" L! n
conversions down to keyword level so that you can optimize your campaigns. Without proper$ `, _' E9 _( @9 H' X6 U2 r
tracking, it is impossible to know what is working and what isn't.0 R9 q [8 T; ]
To do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
4 O0 M: u6 O. z2 Bis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.% K# @/ ?8 O8 @# ^1 P" x# {) m
Prosper202
& `, Y j# U: Q% r, H0 Chttp://prosper.tracking202.com/apps/5 ?$ h, [, Y, b5 ^& @' \
CPV Lab
# S. F2 W% X% Qhttp://cpvlab.com/
6 ]2 B s. W; q2 Q8 b# bCPVLab Help Videos2 F, K2 F* m4 Z9 c+ \# [+ [
http://ppvlab.com/oweiw/oiurw/vdm.htm- C. l5 X" ~2 J$ \
As far as which tracking software to choose, Prosper202 is open source, free and pretty much an+ H7 x& y* k9 E" Z t3 x3 V/ L3 D" e$ P' t5 ^
industry standard.
: D9 @4 i4 ^" T8 A- h- C© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
; ]* P) o7 H+ m& K! \( ]CPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
3 X; \- P! G; S# {% @6 j0 B: ugood support if you have problems with your installation.: O1 s |" c- d; g5 [+ m
Tracking 2027 T3 J* s3 ~+ w/ \+ F, W
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your2 |, F/ s, s; c
campaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user
, J) V( X5 Q+ ]' m- Jarea.) ?' h% v8 o. I* t( y
If you choose this option, keep in mind that your tracking software, one of the most important parts of; r1 h6 U8 `% N/ I3 Z, p4 W
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202- L0 V& V, C5 z/ A8 [/ q" Z0 Z
interface, and their hosting.
/ u% g+ D% l" X+ m1 y @Also, your tracking software reveals the most critical part of your campaigns- the converting keywords7 t8 r' k t, V' `+ ]
and targets which you are bidding on. Leaving this up to chance in order to save money could# p+ M& I% U$ f( k
potentially leave you open to huge risk if someone else caught on to what offer and keywords you7 }7 S. c$ W8 c2 R6 j4 [7 ]
were using.; i! p$ N" y/ H B1 `
Choose An Offer
, s! E% W- l1 h& d2 oNow, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.; U/ _: S( s* ~1 Y
Lesson on Offer Selection8 w5 r# L2 h( t, D
http://www.ppvplaybook.com/forum ... on-Selecting-Offers9 M9 e3 O% P3 K9 v7 }' x) B
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.- z1 D+ g& J4 A6 v2 Q
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
5 g W/ ], D4 H. Y- j8 B6 DLeadImpact as the traffic source. X5 K. R. C9 v' @- D
Now the best way to learn how to put all of this together is to just get started. For some variation in/ i' d; R- U0 H; N6 q
the guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked) m/ o7 e9 ^4 w3 D- N! i! ^, f; t: V
campaign.- }) ] W5 U) n9 k5 p3 b/ R
When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
* i5 ~. e3 F( K/ v( a. P( r! _page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says1 O4 y% b; s8 R/ {# ~) j( ]
that all traffic is accepted.2 B& G$ ?: W3 `
First, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.- ^! g. k! P# T6 D% f& p
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
/ S# [' @! i& A, C. P. x1 J" \. _2 @get creatives like banners or images specifically for the offer.8 B9 ^& v0 \0 j! p, L- j
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 86 E8 Y/ }8 [3 U: n8 e$ k t
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
* A6 k" r; q& h2 w6 X4 Otrack my keywords. Without doing this, it isn't possible to see what's converting. a \1 v6 P4 X0 h* \; i3 l6 D3 x
In Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
& @8 M5 {! D) v© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9% ]4 b7 f6 C# U: X& i( ^
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
( k# o& U' b0 h( N; Z9 M" Wbottom of the page:& Y9 D1 I- w4 m+ X% M0 u
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
! X& O" r0 n y& s7 T+ JClick on the offer → pixels → Add a new pixel and this comes up:0 ?# T/ ?8 Z3 Q( S/ T% H
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL
: j8 A% b. ^7 Kfrom your software into the box that says 'Enter URL of image to load'.; D. o! U" \: V4 h9 n& y0 A
Once you do this, it should look like this:
# |, f4 }: o9 d6 W2 t+ _© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
( p1 l( P. L: yClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this:" ~- B H% J' C3 r+ l; x" F
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
6 C' g) k( ^9 G) Q& K" c# s2 {Prosper or CPVLab.
+ M) x/ y. z0 p1 Y. ~# B% ?' |! y8 h! ]* A- w M# P( N6 W
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