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PPV GUIDE [PPV新手入门][28页]) P. Z) l& H# n l k8 k
详细的请下载电子书！
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/ F6 q7 f% y+ A; Z5 M( K% t* v0 J0 R0 G
6 p* D& `; z) z3 A" jNewbie Guide+ ~5 {- j- ^2 W
PPVPlaybook.com
9 Y& @& ^- M5 g% bTracy Shaffer
# N$ h7 F5 x4 Z" i+ n, lDavid Ford
' L1 s7 M5 r+ u. W' L0 b9 P© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
% D% A8 n; ~# F- a+ A4 M$ k# _7 H* zGetting Your Mind Right to Start Affiliate Marketing
0 G5 g5 @* m; _8 j8 K" fThe affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an2 L% @4 ^" A; S5 U9 J) W7 [+ O
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where
8 J( J1 p5 F2 N) }0 tyou'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
+ _6 f1 p1 l2 l- T3 w3 r5 q$ Xwith any success, these claims are laughable and far from the truth.
2 p' G& ^% z; t% j RAffiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash
' G3 E8 H. {4 n# J% f: k# gflow management. The main benefits are the low barrier to entry compared to other businesses, and1 a6 M2 F. Q6 a' `& A% `9 @. ]
the ability for a marketer to be a one person shop and make an incredible amount of money with low
[; Z) x' o" V5 moverhead.6 ]8 N9 k- u1 Z# L
The winners in this business are the ones with persistence when nothing works, who know there's
/ M- K$ l% G, m' d( zplenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
" Y6 I6 D9 w6 U- v. p# t2 V/ gThe cold hard reality is this: virtually everything in the space is changeable, what worked today can
' a. ^4 m2 y: F7 y& R, N% `( |stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
" K- ~ k! _$ nMost of these things happen suddenly and without warning, and they all contribute to the amazing
b5 @9 y, P9 }- a# _6 V8 ` \learning experience available to anyone with a few hundred bucks and the ability to open an
; R, }5 I$ i4 i. D: y# Y badvertising account.) C# O5 Y% F, a0 O
Your competitors are willing to work at this around the clock. This isn't a push button, instant business9 [/ j G$ q( \9 a' H# e/ a8 L7 [
where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
+ P9 ]9 H3 k% xmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,
% A) J# L7 U+ T5 Xtrying something else, failing. There isn't any guaranteed recipe for success except this: persistence.; |: q* C5 x& d$ Y3 Y9 i: b3 L
With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you- ~! J' z) C: j# Z3 \
started building PPV campaigns right away from start to finish. With that said, time to jump in and get7 s# w5 d" Y& C& H! _
started building.
6 l3 H/ u" B+ z0 p8 e& R- SThings you need to get started: \3 x. d& y8 Z
1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator). L- I9 ^& s6 S9 E. N3 A0 n; n
2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)
5 U0 K* e' I) K0 h1 ]3 v3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic), G" G, \5 Y0 r6 Z. e
4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
6 {2 x5 \. `. P! {( f t/ KThis guide describes from start to finish, how to get started in affiliate marketing by running traffic" z" W" R& f; U0 ~
with PPV.
; E$ t$ `: ]7 wBasic Getting Started Definitions5 v5 L% D9 B- _* X \+ F4 I, S
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more% T- v+ h( O. M. i: D) C J
affiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main6 s% H6 W7 X: {1 {8 a4 B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 2
- F; D. h) A# H0 Ctypes off affiliate networks are cost per sale (CPS) and cost per action (CPA).
9 [1 N( K) F" u7 TCost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate
( s3 d4 s# @7 k& Z# ireceives a commission on that product. An example would be the Amazon.com Associates program,
/ ^% ~$ e( B" q) z9 oComission Junction or Clickbank.! F9 c8 j3 o: @( e# _
Cost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes
! k/ {" A0 d4 X0 G$ kan action like filling out a form, submitting their email address, signing up for a service or sometimes. v' D1 a3 u# b% N% b
buying a product. An example would be Ads4Dough or Neverblue.
- q5 x C7 D, s- X+ YAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's6 ~' n- U- v3 |# t
account, getting the affiliate approved for offers, bumping payouts and just about everything else
$ m$ l0 x J B1 a- h& Prelated to an affiliate's account at the network. Having a good relationship with your affiliate manager
8 T9 s$ J; {+ o0 j+ A: K0 Z/ S" Tright from the start can really help you.
+ u- f0 r) |1 e4 z2 I( q! D" E* [PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served% e# K, ?0 n% g- g# }) K$ x
in pop-up form through downloadable software on the visitor's computer. The advertiser pays per
0 ^! @/ j2 v# k: ^7 u! C2 {view, starting anywhere from .01 or .015.
) K5 \* J$ w9 aIn order to use this type of internet traffic, the affiliate can sign up with a number of different
1 }, r, f7 z' F1 S8 l9 |companies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,
$ D& f4 t5 J& L; J0 e$ [MediaTraffic, and AdOn Network.
# q4 r: d* P0 TDon't popups get blocked by pop blocker software?& i( f$ O1 t* y# S1 l1 s
No. Popups are served in a new browser window as if the visitor had opened the new window
( \: v" l0 X) g% n; Cthemselves.- T. c. t! b' ?; J/ v
How many popups get served to the visitor?
0 {/ q: m) i" X. d FThe number of popups served varies depending on the PPV network. Some pop more frequently B& r2 e4 Y4 l) E/ @, |- I+ ~
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
7 Q# K0 `5 \6 M# ?' G( ?serving this kind of advertising, so they have to toe the line between keeping their software
: m& F. ~, Y, Y# p/ tdownloaded and still making a profit.
, c, |5 Q/ H" N, I/ n4 I W$ kIsn't this type of software bad? Why would anyone keep it on their computer?8 S2 O. u8 t% j) B( Z1 G
No, this type of software doesn't harm the user's computer.
3 c2 N* L9 O! Q( i7 l* g! _2 qCompanies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
0 g7 q0 _5 j' d* N& E3 g4 @5 |toolbars or videos to place the software on their computer. The visitor keeps the software in place so& Z! P5 u! k; D
that they can continue to have access to the incentive.
! t2 ]% H* M0 N$ S Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3
3 P, D) s( l/ m2 VHow to Get Accepted into a CPA Network
& o* W# P. t, j! i/ M+ V) NIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place5 s, ^1 M" Z7 m
to start looking for networks is Offervault which lists offers and lets you compare payouts across7 a& G) } q. F! i1 [. g" ?* I
different networks., A+ ?+ e1 n8 M5 K6 b9 f
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
& [# e8 Q# P5 c) `% U) v7 [) Uapplication and be as specific as possible about your promotion methods. Usually some time after+ V4 o( {3 Z2 c
receiving your application, the company will call to interview you. The phone interview is a critical
. t7 u K% d" [% h$ Y/ x! X4 \part of the application process, and most networks will deny your application outright if they can't get# M, o& T2 C V
you on the phone.6 B0 X, Z" ?5 T; W) ]1 w, r# ]6 b
Often, the person who does your phone interview will actually become your affiliate manager after4 o* n m% l+ {
you get accepted, so it's a good time to put your best food forward.; u- Z3 A, h8 X' x" B
You might not relish at the idea of someone grilling you about your internet marketing methods over
2 d' [1 V" \ d# O3 n. `/ ~the phone, but trust me, this part is critical. Have answers in mind for the questions:/ L8 H. o! `# [0 }& o. V% B' L; y
What methods do you use to market offers?& }$ T* v' X& R: W8 w8 {
Do you already have a website you will be using?
9 d: z4 w! Y( h+ ?) |How much is your advertising budget?6 F c( g- M6 T2 a" M
What other networks are you a member of?% Y% ^3 @, H2 D5 U5 K |
Who are your affiliate managers at these networks?
8 X# j6 V( A* y7 j6 O/ ADo you use social media (Facebook, twitter, etc.) to market offers?
7 \ _( E( k" c" _3 N$ ZHow much traffic can you drive?" L3 O; {# g, ?: E7 X
Do you have a personal recommendation from anyone who is already a member?
/ D* w( t9 M; r8 HOnce you provide satisfactory answers to these questions, the network will approve or deny your$ w* @7 ]& V: |! ]% v, e
application. If you get denied, just keep applying or call someone on the phone and try again. Be; @! V6 F a. m2 z/ t5 l) R
persistent. Also, getting a personal recommendation from someone who is already an active affiliate4 C& ^: G5 h8 ]( ^5 Z, d
for the network can be helpful.
! ?8 a* S- o4 oTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate' A* A* K6 U6 R% l# L
Summit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network4 e! Y, M7 G- H( S; J z6 @
owners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know* Q, H1 @4 {5 r- f+ C3 }8 d3 I
people can open a lot of doors as far as networks are concerned.
! R* ]1 m9 V' ]% ?After You Join a CPA Network
( b: `, \: A9 S" A" S( UOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager
& Z6 k9 a" @0 s$ j2 w7 r- _7 C Qand make an attempt to get to know them a little bit.
F C8 H" D3 E1 E+ ^# z( Q8 GFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their
/ @: J+ G6 _# j9 X* A" E# i0 k" `weight in gold. Start feeling them out from the start and try to get to know them. Once you get" t3 ]( J* n0 B0 B4 v$ h
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 45 f5 Z- u/ ~3 \( p0 T
larger, they can really help you with your marketing efforts, scaling campaigns and getting payout9 H) c8 [) b1 J9 ^* t+ F
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus5 q7 q/ @% l }6 \2 d
email.
. C6 J* k1 `" Z6 c0 r' d1 qFor more helpful info about dealing with affiliate managers, check out:3 ]" B" k: T" I5 Q) y4 A
http://ppvplaybook.com/blog/musi ... -affiliate-manager/$ Q- \2 [2 v0 T
http://www.mrgreen.am/affiliate- ... iate-managers-want/
; ^$ r8 u5 }+ Y3 J© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
+ P' ^. m3 v3 Z8 E5 z) Y) GSet Up Web Hosting
' v- Y9 U. _: o0 D" ?9 B6 eGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said1 b' z( S: V3 I3 o6 I
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
+ |, A: f/ `* ]host for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with+ ^: Z. C) N. P, c# h9 o' I8 q* w+ R
whoever else is on the same server as you.
2 G. H+ x D% f6 Q, [Speed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast& }/ g. ]! U% x0 q- p, B. o
enough that the visitor can't close the window before your pop up is even shown. You have about 3, l8 @% n2 B; U* `( a+ q
seconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.% u# A& z4 p( L+ n, S
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a
5 a \2 G6 I) t. M# T3 Ehouse full of roommates (hosting customers).
/ i y9 J5 V3 jIn shared hosting, this is like having roommates where everyone has no specific designated area inside! d, ~% J5 k7 L( [
the fridge where they are supposed to put their food. Everyone just jams their food in however it will d# S2 f4 Z5 ?+ f
fit.
& d: s" F1 ?+ S, _; ]) o$ w" sSay your roommate brings home a large turkey. They will then take up more of the refrigerator than8 m' Y* E, k/ D
the rest of the roommates, by virtue of simply needing more space and resources to accommodate4 ]$ Q. U, i+ {7 P8 i9 D/ L& @! p
their food. Everyone else's food in the house has less space to take advantage of.; D' J5 Q- A6 }5 |4 J) D* T
If you have less server resources to take advantage of, your ability to serve popups will slow down. For
) y* X9 g: H* `( a* Hany type of hosting this is a bad thing, and especially while running PPV traffic.
. g' E2 e* _- u* z, o1 L4 }In the case of a virtual private server (VPS), everyone in the house has their own designated space6 r d& {* ~8 M; }6 H/ \! u. F) F
inside the fridge to put their food, and other roommates can't come into that space. The server is$ M- {. S8 w& I2 D. q u3 D1 M
partitioned, so that each customer can only use a specific amount of resources at any given time.
" \ i5 R: P: \! tA dedicated server would be like having the whole fridge to yourself. All of the server's resources8 y3 y' R( l1 p' N' v" E- B
belong to you and no one else can use up those resources. This makes it possible to serve much more
0 x# @) z3 B8 G# U0 Q7 \traffic, faster.) n( s3 K4 Q6 y% v n
At the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.9 b8 j" ?% ]: _0 D" K$ l, Z
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is
8 ~ F. S" \/ w K$ Dhere:
5 v- Z2 O* X8 [% R) Ghttp://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
& _8 g( V0 b% sVPS&highlight=hosting) U0 ~) o( p6 p
Dedicated-Hosting-vs Shared-Hosting
( p, ~* S7 q) f$ U7 I7 n/ }http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-0 }0 C% f1 y: Q( p. d$ W
Hosting...Your-thoughts
7 j+ R& O& }# t© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6# K$ Z5 j* ^ U5 R5 V, w
Hosting Providers for PPV
; o( m0 Y# ?- m. xBeyond Hosting
! y: U! |2 ]% P' T5 E, t5 Z) jhttp://beyondhosting.net/$ F$ z- ]/ L9 c$ m
With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
- O! n1 z) K! h! N( o4 q4 x3 i( Rreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when
3 ]- E$ t& ~) K! rdirect linking with PPV. Also, these guys provide great support.
+ k1 |" ^3 e; Z' Z: hProsper202 Optimized Hosting
$ b x' g. y0 thttp://beyondhosting.net/Virtual ... per202-VPS-Hosting/
5 P8 L: p' W. Z, d y8 tCPVLab Optimized Hosting# V* W: N+ @8 j6 ~# e+ n1 ]
http://beyondhosting.net/CPVLab-Hosting/4 N) U! p1 F0 j* b4 E+ f2 F2 w: y
Domain Names for PPV
! Z! v( z$ ~% A+ M9 d6 YOnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
7 u0 S6 o! @8 J3 k3 pwhere you're going to host your tracking software and your landing pages if you decide to make them.6 w3 g w+ }0 n/ E7 }
Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,' n1 r/ c5 V$ L$ r
bland one is fine to start with, to host both your landing pages and tracking software. The .com,, e" q. B/ c2 F( _
.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a6 I0 g. E4 R/ ?6 q0 o% H! K
term or build a whole website.* \1 Y% [) h" k9 }1 {8 }; @
After you buy hosting, a domain and get those all attached to each other, the next step is to install
$ ]2 p7 \1 B" j; T& Ntracking software on your domain. This is really important, because it is necessary to track your( k. r1 u( P7 s( M
conversions down to keyword level so that you can optimize your campaigns. Without proper
# t) {7 }. X( V$ |" ^" f* etracking, it is impossible to know what is working and what isn't.
! o$ C W7 x+ G# CTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software, ^. |) Z) F7 [9 Q
is beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
6 T: U2 t7 X: f! V, n6 h4 CProsper202
' Y" T) _3 }" n1 m: t8 g, O _http://prosper.tracking202.com/apps/9 `: n @+ y' [3 @# C
CPV Lab- W5 r% u" H6 w. y- O* t Q6 o
http://cpvlab.com/
& c5 ]' A, V8 G$ B! f1 _( U! r4 vCPVLab Help Videos. r" I; O& k$ w; F) y% }% C6 f$ ^
http://ppvlab.com/oweiw/oiurw/vdm.htm
- c: H8 n8 ?) T0 ZAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an F, D6 k' O+ g! f9 k
industry standard.2 [$ Q# n* z8 m R8 N9 B
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
0 }/ N; i) c( T( W. n: Y" s% fCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from' [3 d; \9 J& }- ~3 I& T
good support if you have problems with your installation.8 e6 l8 t* f9 J" g
Tracking 202, y- L3 T8 d- g9 x5 h
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
$ `+ G* [" p% Q' _7 o. k3 D2 Ucampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user3 l0 N/ b. H1 O% H9 o% O/ X, ~
area./ `/ l) b- J4 {( o) U5 w
If you choose this option, keep in mind that your tracking software, one of the most important parts of
9 y* F Z, X5 Y/ M1 Y8 ryour campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking2025 Y, r" z* {/ w; @
interface, and their hosting.
8 `5 z' J/ V/ I( c4 s9 y- fAlso, your tracking software reveals the most critical part of your campaigns- the converting keywords3 r% G8 Z) h) L" c- F
and targets which you are bidding on. Leaving this up to chance in order to save money could' C( I. \$ z/ E5 d/ _5 w0 G
potentially leave you open to huge risk if someone else caught on to what offer and keywords you8 F* q% b" V9 L3 b+ X4 K
were using.
" P9 g2 M: R- l9 ?2 `: W3 z0 i2 H h. IChoose An Offer+ D8 t$ T) m8 J, L$ f6 d
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.! ?8 c3 i. k2 G8 @2 V- z3 e
Lesson on Offer Selection3 u+ w) ?8 E& q1 {) M' J
http://www.ppvplaybook.com/forum ... on-Selecting-Offers
. ^9 x" F( o, s8 |4 _) [In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.+ y& C* b# K6 F) S
To explain this here, we're going to go through setting up a basic campaign in Ads4Dough using
! G( B) A: H) RLeadImpact as the traffic source.
+ P& s* ?1 r$ X: ENow the best way to learn how to put all of this together is to just get started. For some variation in
2 O" r4 i ~; P0 `2 athe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
' D9 O' @& P% Ncampaign.
% \; e! a6 u9 `When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first
4 z# \4 z- K# C( hpage as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says" ]8 j/ O4 w3 }& ^ W: Z
that all traffic is accepted.
# v7 ~1 d# Z' y$ fFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.! K1 o Z8 w: c. N, R
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can$ a( X7 V( d* x: ^5 P" _& d
get creatives like banners or images specifically for the offer.
1 g) B! [( ?+ r© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 85 H3 G% I3 W9 N5 v( D) M4 o
Before I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
- I5 [5 J( S$ Atrack my keywords. Without doing this, it isn't possible to see what's converting.
- j Q, X; e9 mIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:
2 L5 X/ ~8 N7 k# w) b© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 9
$ k) a" O# |: vIn CPV Lab, your pixel is located under the screen where you input a new campaign, toward the
/ j' V: F) i, l) o: } Sbottom of the page:& a: q, u/ }: _0 V) b* ~- Y
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
9 ~6 S& d& ^$ ]Click on the offer → pixels → Add a new pixel and this comes up:+ g8 P/ J: u4 h. Z
Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL4 K. _" b$ L2 p' U, J& K8 A# r! s" e
from your software into the box that says 'Enter URL of image to load'.8 v8 |# z/ O+ Y. ]3 n
Once you do this, it should look like this:& n. H! ^+ `) s* Y! Q
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
# D! q+ y% C f4 g9 n( U9 HClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this: W2 f! e3 F, i& f0 z4 J
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either" }9 k3 T0 Z4 n, t E" e
Prosper or CPVLab.
2 k* x9 @0 S" b9 u* Q# J: p a8 c" a8 }! b' Y W( H& u
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发表于 2012-12-27 18:47:17
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