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PPV GUIDE [PPV新手入门][28页]
3 Y7 O' o1 d. |) K7 I/ G详细的请下载电子书！" Z2 J% R) N9 W: _8 f. |' W5 I0 m% w
W5 G! f3 G6 @# s
0 s( N' @* o5 V3 `4 e& U" h! K6 FNewbie Guide
4 D+ S8 D$ d- x' s4 M' v1 APPVPlaybook.com
g0 Y7 C) Z2 s2 g$ o& ATracy Shaffer" K) k( _) M: o* f8 p ]
David Ford
$ U! Q2 Q- ?" S1 Y( Y© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 1
4 t8 [# u7 l( u/ h$ [9 m' dGetting Your Mind Right to Start Affiliate Marketing: z f0 R. B4 h Q- j
The affiliate marketing space is filled with offers, internet traffic sources, promotion techniques and an$ O5 Z; ?% I; ~! [3 l
ever-increasing list of gurus who claim to know (and be able to teach you) the “next big thing” where3 ?) C X1 g- ^ x# X
you'll wake up to millions of dollars overnight. For anyone who has ACTUALLY done affiliate marketing
5 o7 o& q$ T1 L. G4 G# J# s" twith any success, these claims are laughable and far from the truth. O i+ E6 @; ~9 a" E& R
Affiliate marketing is simply a business, like any other. There are customers, sales, suppliers and cash# d V9 _/ r5 l/ A$ p5 M1 B) C
flow management. The main benefits are the low barrier to entry compared to other businesses, and2 E1 q7 S/ a4 t1 D( O
the ability for a marketer to be a one person shop and make an incredible amount of money with low& u! Q" P* T" B, z1 ?: S
overhead.
1 V! O3 S- M& Y5 L2 |The winners in this business are the ones with persistence when nothing works, who know there's# E5 H5 R+ I+ J- P8 T9 q- l
plenty of money to be made and just keep at it, who can fail over and over and still build campaigns.
/ E! }2 q, Q5 n7 z$ J5 n; X. h9 l( SThe cold hard reality is this: virtually everything in the space is changeable, what worked today can( g2 L+ O* [) ?$ `0 u
stop working tomorrow, you can (and will) get slapped, banned, kicked out, and generally screw up.
1 {" }( _% a# VMost of these things happen suddenly and without warning, and they all contribute to the amazing
+ r" _, k' J& Y+ S( G0 C3 Xlearning experience available to anyone with a few hundred bucks and the ability to open an
4 N, Z6 J \ J$ L+ i" Padvertising account.
: [1 s: H% t& WYour competitors are willing to work at this around the clock. This isn't a push button, instant business
+ V" ~6 g; w! J- b% g8 }where you're likely to get rich overnight. Everyone I've ever met who has been successful at internet
2 e" T& `6 T+ Z. e# F, k* qmarketing has spent countless hours learning, trying new things, launching, tweaking, improving,& t2 m' W4 A0 d% h! c' e
trying something else, failing. There isn't any guaranteed recipe for success except this: persistence.
5 w9 F4 q% D2 J- E8 t4 `With that in mind, this guide will explore just one internet traffic source, PPV, and is set up to get you
* K& R' ]5 }3 C3 ]' L) G2 {7 i5 cstarted building PPV campaigns right away from start to finish. With that said, time to jump in and get! y8 U' q% \ v
started building.
3 {. i/ [9 J) j' _- W5 {Things you need to get started:
+ K. d2 _/ {: W" ^8 [# _: i) @1.Web Hosting- preferably a VPS (virtual private server) or higher (e.g. Beyond Hosting, Hostgator)
2 y" o+ J F' ]8 \$ b7 r' T2.Affiliate account at a CPA Network (e.g. Ads4Dough, Neverblue)5 P; G& @# S$ S4 J
3.Account at a CPV/PPV traffic network (e.g. LeadImpact, Trafficvance, MediaTraffic)
. F9 ?9 h/ A, {& w4.Tracking Setup to Track down to the keyword/url level (e.g. Prosper202 or CPVLab)
: r9 `, k2 F4 b2 IThis guide describes from start to finish, how to get started in affiliate marketing by running traffic _( S6 z3 m& \7 |) `& a+ H
with PPV.
% n* s+ F; D6 A- [+ bBasic Getting Started Definitions! C# l* T( a" t- ]' o
Affiliate Marketing- is an internet-based marketing practice in which a business pays one or more
5 ?0 Q5 g5 f3 N2 ?, c0 daffiliates for each visitor or customer brought about by the affiliate's marketing efforts. The two main
5 u( Z( v! ?# N3 x2 d© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 23 s2 y# q. I6 d& ^. _- c) Y
types off affiliate networks are cost per sale (CPS) and cost per action (CPA).7 D. B3 O8 C& _, S W2 B) W
Cost per sale (CPS) network- Every time an affiliate sends a visitor who buys a product, the affiliate( k i2 `) B2 _
receives a commission on that product. An example would be the Amazon.com Associates program,) ~, \! P. t; [$ j7 N+ Z
Comission Junction or Clickbank.
0 @* K) _1 `+ {: d' Q2 QCost per action (CPA) network- The affiliate earns a commission by sending a visitor who completes3 @1 d9 M: z3 e3 f9 @5 |2 g
an action like filling out a form, submitting their email address, signing up for a service or sometimes
( ?, \) u9 Q9 q2 w( d" lbuying a product. An example would be Ads4Dough or Neverblue.
! G" u, Y8 t: G' K6 a! x. g; v# ?0 AAffiliate Manager- an affiliate's contact at a CPA affiliate network who is responsible for the affiliate's
4 t% M0 j7 y" A2 Kaccount, getting the affiliate approved for offers, bumping payouts and just about everything else* g/ `% G. ` ^: j4 G- \9 ?" \
related to an affiliate's account at the network. Having a good relationship with your affiliate manager1 Q; P# b8 l% k! P. h
right from the start can really help you.$ q# v+ s% N7 R& M' l$ M
PPV- means pay-per-view, and is also called CPV (cost-per-view). This type of internet traffic is served
& V, k3 x$ d) \' E3 I* D+ Y# xin pop-up form through downloadable software on the visitor's computer. The advertiser pays per5 _+ D; A1 A! o/ @! s" S* ^9 Z, K
view, starting anywhere from .01 or .015.' U' h l( Q2 M8 i# Y
In order to use this type of internet traffic, the affiliate can sign up with a number of different
% `& K: G& W. q$ u1 q! acompanies who serve popups. The main PPV/CPV networks are Trafficvance, LeadImpact,. K% | h0 @) d
MediaTraffic, and AdOn Network.2 k9 s' q, P" |+ j9 j5 } l* W* z7 T
Don't popups get blocked by pop blocker software?2 J V* ~; e4 `% r9 g2 L
No. Popups are served in a new browser window as if the visitor had opened the new window
, O$ [, B; P3 u$ G+ M9 `themselves.
5 ^' I% ~% R: w. w3 r& k @How many popups get served to the visitor?
8 d8 E% K9 Y. K1 \7 K% q; IThe number of popups served varies depending on the PPV network. Some pop more frequently& Z s8 Y. m" I/ l, U h) w
(LeadImpact), others less frequently (Trafficvance). PPV advertising companies make their money by
0 f7 E' c' [- M1 s: wserving this kind of advertising, so they have to toe the line between keeping their software. E& ^% K; ^: Q8 G
downloaded and still making a profit.
2 D& N1 N# W* b) W% n5 NIsn't this type of software bad? Why would anyone keep it on their computer?
* C- i- W2 I# g3 Y; GNo, this type of software doesn't harm the user's computer.+ Z3 ]- V& z2 U4 |1 |: Z) e
Companies that specialize in this type of traffic offer their visitor an incentive like screensavers, games,
3 }) i! i& j* q6 i( }4 Qtoolbars or videos to place the software on their computer. The visitor keeps the software in place so
% K; q" @. o( [- b* @that they can continue to have access to the incentive.4 v3 r" H6 {1 @7 j+ E* j {
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 3) e& l" b1 J/ ?
How to Get Accepted into a CPA Network
8 n2 T; A) x4 \4 ~" ]- A" ZIn order to start marketing offers, it will be necessary to join one or more CPA networks. A good place3 R; [& s# K+ j/ L. Q5 |' `
to start looking for networks is Offervault which lists offers and lets you compare payouts across
" Y5 i- c- C1 U) A" cdifferent networks.- s7 ?) T/ {3 x
Once you find a network that you want to join, fill out the affiliate (sometimes called publisher)
6 d# C" f! k1 kapplication and be as specific as possible about your promotion methods. Usually some time after
$ C9 m+ k5 S# ]receiving your application, the company will call to interview you. The phone interview is a critical
( S: Q3 E7 M" F4 L( M: _$ wpart of the application process, and most networks will deny your application outright if they can't get2 [$ @2 B/ g' M+ [& F
you on the phone.
; x% D0 |5 \% k6 m. E) _' [, {Often, the person who does your phone interview will actually become your affiliate manager after# z) s& V) N' L6 n* G- R
you get accepted, so it's a good time to put your best food forward.& c) v# e9 }) |
You might not relish at the idea of someone grilling you about your internet marketing methods over% d/ R e2 G: i, |; |1 ?* Y$ ]8 c
the phone, but trust me, this part is critical. Have answers in mind for the questions:& z) L; D7 M' X# p5 X
What methods do you use to market offers?
- T! O- a5 |7 B! \Do you already have a website you will be using?
+ V* q( R4 k {. I% kHow much is your advertising budget?, c" J# O) [2 H( b
What other networks are you a member of?
9 r' p2 U9 |( m+ [Who are your affiliate managers at these networks?
! P1 [# H m: V) C' h2 kDo you use social media (Facebook, twitter, etc.) to market offers?
1 I9 Q" D$ p3 W. \+ jHow much traffic can you drive?
) U5 Y! I+ ~" }% {4 qDo you have a personal recommendation from anyone who is already a member?8 Y& n f. ]; F& |$ M! n
Once you provide satisfactory answers to these questions, the network will approve or deny your5 s' R1 A" r; w
application. If you get denied, just keep applying or call someone on the phone and try again. Be
% x K- A0 S y: Z# F$ ]6 ?persistent. Also, getting a personal recommendation from someone who is already an active affiliate
" ^4 Z' c" J4 F. tfor the network can be helpful.
% D6 |. K. M' Q4 m. |* R( oTo meet people from various networks, sometimes it can be effective to go to conferences like Affiliate
* T$ b" ^6 G4 F8 ?2 s8 Y4 E; wSummit, or AdTech and make sure that you talk to people. Also, lots of affiliate managers and network
& H; q: e+ b5 u5 f7 bowners are members of the PPVPlaybook.com forum and WickedFire. Sometimes just getting to know
6 D; n3 J- O. j1 B" v/ @0 L( u8 C7 C: zpeople can open a lot of doors as far as networks are concerned.
9 H+ f$ I/ _1 a! i4 ZAfter You Join a CPA Network
6 C( v+ j8 X% P0 ]: A: Z. aOnce you're a member of a CPA Network, it's a really good idea to reach out to your affiliate manager# P* Z; P' l' [0 P4 |7 u
and make an attempt to get to know them a little bit.
5 s' a4 T0 g% _' H; i: PFrankly, there are great affiliate managers and horrible ones, and a good one can be worth their1 a7 [$ t( Y" k5 }1 A; Q4 C
weight in gold. Start feeling them out from the start and try to get to know them. Once you get
9 z, ~" R- o+ t9 j© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 4
l" ^) b0 A2 {4 vlarger, they can really help you with your marketing efforts, scaling campaigns and getting payout! e" k0 h0 p O
bumps on offers. Lots of times it's easiest to communicate with your AM in real time over AIM versus" s6 j1 ]2 j- q, b# ~
email.4 z: c& q9 p4 [' p6 @4 f5 C
For more helpful info about dealing with affiliate managers, check out:
# Q$ j4 L" ?7 s$ D) {$ ^! }http://ppvplaybook.com/blog/musi ... -affiliate-manager/
" I9 p) o" o# ~2 a: ^; fhttp://www.mrgreen.am/affiliate- ... iate-managers-want/" R1 a; r$ \5 y' w9 N
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 5
! U4 u6 L% h- J2 H) S, fSet Up Web Hosting
, e5 Z9 H, B! X& Z: |' kGetting an internet hosting account is beyond the scope of this guide, but a few things need to be said8 Q( |& ^. ?' B+ W" @3 a2 z
about internet hosting. In general, you get what you pay for with hosting. When you use a shared
( E! }7 d5 P, s" q7 Whost for PPV traffic, you are putting yourself at huge risk because your bandwidth is shared with$ D4 H4 H) [8 C9 N3 {
whoever else is on the same server as you.
5 ~) C6 M/ w6 k4 g- USpeed is the name of the game in PPV traffic. Your offers and landing pages need to pop up fast
. j4 N& S% o$ xenough that the visitor can't close the window before your pop up is even shown. You have about 3
& G0 C+ K3 b2 I& |6 M* Rseconds before the user can get that window shut. If your offer doesn't show in that time, tough luck.' K5 g0 o; u8 z' r- M6 h) U; ~1 a% h
To explain the difference between types of hosting packages, picture a refrigerator (the server) in a. b& }, J, J2 @4 T3 x+ P
house full of roommates (hosting customers)./ l1 N, p' Z. b0 r/ M% g) s
In shared hosting, this is like having roommates where everyone has no specific designated area inside5 j- X u, V+ p0 t& g
the fridge where they are supposed to put their food. Everyone just jams their food in however it will8 Y2 s* o U0 V6 F, @+ r3 M( l
fit.
6 G2 u' O6 W6 i9 g) D: ?3 w+ S1 fSay your roommate brings home a large turkey. They will then take up more of the refrigerator than/ o, }* {& a; M6 o8 a" z7 h
the rest of the roommates, by virtue of simply needing more space and resources to accommodate
( K5 k& G5 X" u' v! ~# V' {their food. Everyone else's food in the house has less space to take advantage of.
9 k4 J$ a$ p( m7 p/ g- ]( IIf you have less server resources to take advantage of, your ability to serve popups will slow down. For
0 }+ \( t( p' `( kany type of hosting this is a bad thing, and especially while running PPV traffic.! l+ X' y: m- l1 E
In the case of a virtual private server (VPS), everyone in the house has their own designated space
K. ]0 x; V$ x' ?2 K4 kinside the fridge to put their food, and other roommates can't come into that space. The server is* l9 h3 q8 R! p3 U& W) i( G
partitioned, so that each customer can only use a specific amount of resources at any given time.$ j1 U. x; R9 p& q1 c' K. p5 ^ {
A dedicated server would be like having the whole fridge to yourself. All of the server's resources
! H. D4 j* m0 B5 qbelong to you and no one else can use up those resources. This makes it possible to serve much more5 v# Y6 p t8 u4 s& z( ]
traffic, faster.
( \8 D# @" f3 X# i2 Z# }+ o" iAt the very minimum, you need a VPS to run PPV traffic, and at higher volumes, a dedicated server.) H3 B8 r8 l$ z
Another good discussion of the difference seen by someone using shared vs vps hosting for PPV is6 ~! n' u: @( w
here:. m4 Z4 w' S% F7 x/ [
http://www.ppvplaybook.com/forum ... -VS-Beyond-Hosting-
. l6 G' j M! `/ {6 s& s9 PVPS&highlight=hosting, C9 D% R$ R0 _
Dedicated-Hosting-vs Shared-Hosting
: X- \: w2 F) |& `; h' S; q" \" O {http://www.ppvplaybook.com/forum ... Hosting-vs.-Shared-; M" s% L5 n( R* v. `: \
Hosting...Your-thoughts+ a2 E6 E( t% A; {4 S. ~
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 6
. w7 Q7 R3 j) m Q( O6 D# k) z: S9 XHosting Providers for PPV. Z; V/ ^( i1 f @% o5 R7 J
Beyond Hosting6 P4 {0 Z" z# @2 n5 s k
http://beyondhosting.net/
X" x# N" J. I& |With BeyondHosting, your VPS can come preloaded with either Prosper202 or CPVLab (with payment
- K) F. D) x J" ^9 I/ s0 s$ Oreceipt). The VPS's are specifically tuned so they can handle the amount of redirects needed when. e1 N8 R5 h! d. P9 F! |/ O
direct linking with PPV. Also, these guys provide great support.5 Y4 V4 c$ ~/ b$ s% a- v4 d) X
Prosper202 Optimized Hosting; n+ p2 s3 m2 C0 G5 Y
http://beyondhosting.net/Virtual ... per202-VPS-Hosting/# P3 L. E: `: }9 Q1 ~: o
CPVLab Optimized Hosting9 A" X8 ^# V" H4 b# X
http://beyondhosting.net/CPVLab-Hosting/
8 W6 d( C! `$ `0 r( iDomain Names for PPV
6 p: |5 g* f6 m* h% I" COnce you buy your hosting it's time to also buy a domain name and get it on your hosting. This is
- e. ?! Y- o3 H7 C' U- lwhere you're going to host your tracking software and your landing pages if you decide to make them.
. i! p0 Z4 ]* f3 X& y* {Oftentimes people wonder if they should have a specific domain name or a generic one. One generic,
# {5 a% \5 T- K; d' \) zbland one is fine to start with, to host both your landing pages and tracking software. The .com,
8 l$ ?' r. P6 @7 l/ @. w2 |- T.net, .org extension doesn't really matter, this isn't a domain we're going to try to use to SEO rank for a& E4 E4 f, Q$ q
term or build a whole website.5 u. i0 W' ]5 Y" o8 m
After you buy hosting, a domain and get those all attached to each other, the next step is to install
+ |' J) \6 x0 H$ K: P8 i8 [$ W& |tracking software on your domain. This is really important, because it is necessary to track your) ]- w' |9 q' s8 [* h' ~* k- L
conversions down to keyword level so that you can optimize your campaigns. Without proper
; z2 g4 P2 G4 Qtracking, it is impossible to know what is working and what isn't.
{; s$ _: t+ I& ZTo do this, first set up either Prosper202 or CPV Lab on your hosting account. Setting up the software
& q/ L0 [: q3 ]8 `6 Iis beyond the scope of the guide, but both are pretty user friendly and have getting started guides.
* R% \ |1 m& R) R: i4 h% iProsper202
+ q i+ q) j7 {# R+ e( ]http://prosper.tracking202.com/apps/
8 E! p& x1 F. C0 H; w* YCPV Lab0 h% c0 ~4 u% U0 @
http://cpvlab.com/
" k7 q5 `, l' ~7 e, E( pCPVLab Help Videos
' N% ^0 }4 ]; M/ ?! R) ahttp://ppvlab.com/oweiw/oiurw/vdm.htm
2 z8 G2 a3 m6 \1 g# ?' u8 U1 uAs far as which tracking software to choose, Prosper202 is open source, free and pretty much an
' [3 x' L* `2 C+ H& aindustry standard.
$ ?6 u) d2 \( g4 k© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 7
; t- e" E0 |( L- r! m7 q: e$ W' NCPV Lab is a paid option, but has a lot of functionality that Prosper202 lacks. You also benefit from
' `: `+ m$ s7 o% S) n+ v( _+ Q! ygood support if you have problems with your installation.: S( ?7 {% s& u; V$ m: O
Tracking 202) C( B& a, i, L0 B5 g% T+ s
Tracking 202 is the hosted version of Prosper202. You can create a free account and then build your
2 `5 N! f% j7 c! S p1 gcampaigns using the Tracking202 internet-based interface which is similar to the Prosper202 user8 l" y H, ^7 s( @# A. X
area. y. P+ L6 Y+ W" a, T) J
If you choose this option, keep in mind that your tracking software, one of the most important parts of3 E! x* l7 q( T2 q8 v t2 V
your campaigns and through which all of your affiliate links are run- is at the mercy of the Tracking202' b* T; P# {+ J+ ^( ]
interface, and their hosting.0 q2 q% u5 C" g3 g
Also, your tracking software reveals the most critical part of your campaigns- the converting keywords3 m4 ?5 G/ i+ }4 w1 V: L
and targets which you are bidding on. Leaving this up to chance in order to save money could
, a; K! S- a3 w3 qpotentially leave you open to huge risk if someone else caught on to what offer and keywords you
. A+ n3 s" z+ A8 swere using.5 B! o0 ]8 ]+ l& b( q5 d
Choose An Offer& T$ d/ v; [/ r- ]# A7 c! \& ~" r
Now, we're going to go to the CPA Network that we joined and look for an offer to send PPV traffic to.9 B5 r9 m6 T! U1 d# t+ C" j! Y
Lesson on Offer Selection: x. j+ y" y& ]& r, n
http://www.ppvplaybook.com/forum ... on-Selecting-Offers& Q3 p# X* B+ b
In that lesson, David explains how to choose an offer in Neverblue, and some criteria for doing so.
! @& ^* }# j3 ]; {, T9 q, uTo explain this here, we're going to go through setting up a basic campaign in Ads4Dough using; z; m+ i; p% H% \
LeadImpact as the traffic source.
! S t0 I: K- GNow the best way to learn how to put all of this together is to just get started. For some variation in
: h9 o8 d: D1 Z" }. u/ Jthe guide, I'm going to grab a basic Walmart gift card email submit and build a simple direct linked
, j5 w. N5 c9 Ncampaign.
% z5 T. e3 P+ K0 v! M/ X9 |When you choose an offer, always make sure that it accepts PPV traffic, usually this is listed on the first% O2 i Y: l9 o4 W# s% I& ]
page as contextual, downloadable software. This $1,000 Walmart gift card email submit offer says# y% E8 b1 a2 E
that all traffic is accepted.
z3 r: n6 ^2 u* o* [6 jFirst, I log into Ads4Dough and click on Campaigns, then Email/Zip submits.4 w: `3 }7 T% N; |6 @* K
This is where I get my link for the offer, place my tracking pixel from Prosper202 or CPVLab, and can
( {: Q8 x* H- {1 iget creatives like banners or images specifically for the offer.
+ ~2 j' C0 N9 A4 z& f© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 8
( w5 J' P- k; g5 S/ Z& ^4 GBefore I do anything else, I'm going to place my tracking pixel from my tracking software so that I can
1 ~3 o b) P* }6 G' o2 A* [track my keywords. Without doing this, it isn't possible to see what's converting.
7 @4 `& j' J/ b+ LIn Prosper 202, your pixel is located under Setup → Get Postback/Pixel and the screen looks like this:+ @' ]% [$ y6 @$ ]
© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 96 Q. ^8 W0 A J( ^- h8 y* a" P
In CPV Lab, your pixel is located under the screen where you input a new campaign, toward the- W; m: z3 F) M9 r" W0 H
bottom of the page:0 H+ d# x6 k7 I3 n! x* @* g
Next, I have to cut and paste this pixel into my offer at Ads4Dough.
2 G' @" X- J5 f2 K( |; YClick on the offer → pixels → Add a new pixel and this comes up:
8 e0 e' Z, u3 A' ?" o- j& ?Make sure that Image is selected under 'Choose a pixel type', name your pixel and now paste the URL. h6 x5 x3 Z% k& }
from your software into the box that says 'Enter URL of image to load'.
- P C$ o) O5 _Once you do this, it should look like this:
5 q; C+ ]0 y( {6 k7 K" | ?© 2011 Tracy Shaffer & David Ford PPVPlaybook.com 10
- k% Z2 f5 T X1 i/ hClick 'Submit Pixel' and if it is entered correctly, you should now see a screen that looks like this: S, u: t( N% i" z/ B% u
Now your pixel is placed and you're ready to grab your link for the offer and build a campaign in either
$ Y1 n' p1 W: A- L$ o; CProsper or CPVLab.
& P+ ]$ z0 N9 i, }
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