碰巧今天就看到RON的具体解释了,借地做个笔记╮(╯▽╰)╭
RON: A RON, or run of network, buy means that an advertiser purchases banner
inventory across an ad network's entire range of sites. This type
详情回复
发表于 2015-3-15 18:28
碰巧今天就看到RON的具体解释了,借地做个笔记╮(╯▽╰)╭
RON: A RON, or run of network, buy means that an advertiser purchases banner
inventory across an ad network's entire range of sites. This type of buy is often used
for large-scale branding or awareness campaigns, and usually commands a
significantly lower CPM rate than buys which are targeted demographically or by
category or site. NOT RECOMMENDED FOR PERFORMANCE BUYS.