本帖最后由 东西南北非 于 2014-9-11 15:24 编辑
本人不才 在STM上研究了几十个日日夜夜
现在小翻译了一篇提高转换率之LP 的文章 和大家分享一下 英语大神勿喷{:soso_e106:}
Make money together嘛 QQ:454754792 多多交流~
What's a landing page?
着陆页是什么?
In general it's the page your potentialleads/customers land on when arriving to your site. It's not your homepagegenerally, but the page you send leads to in order to SELL to them.
总的来说着陆页就是把你潜在的引导数或者客户带到你网站之前的页面,虽然它不是你的主页,但是它能大大增加你销售成功的可能。
ie:例如:
Homepage: http://www.groupon.com
Landing Page: http://www.groupon.com/subscriptions/new
主页:http://www.groupon.com 着陆页: http://www.groupon.com/subscriptions/new
In Affiliate Marketing your landing page isthe page where YOUR SELLING SKILLS determine whether you make or lose money.It's the page where you decide what to tell the end user to get them to convertinto a lead/sale. The better you are, the more money you make. It's thatsimple.
在营销市场中,着陆页能体现你的销售技巧,这也决定了你能否赚钱。在着陆页上,通过告诉终端用户信息,以达到促成引导和销售的目的。你把着陆页做得越好,你就能赚更多的钱。
Types of Landing Pages
着陆页的类型
There are a different types of landing pagesused in affiliate marketing. They're usually made to capture leads, or makesales. The most commons ones you see are:
在营销推广市场中有很多不同类型的着陆页。它们通常用来促进引导和销售。以下是几种最常见的类型:
1. Full html sales pages
ie: http://jumpmanual.com/new/
1.完整的html销售页面
2. Fake Blogs
No examples, just picture the blog format asif someone was writing from their own experiences, packed with comments,pictures and more. It's the genuine style landing page.
2.虚拟博客
无例子,只是假设有的人可以在博客中写他们自己的用户体验,附上评价和图片之类。这是种真实感强的着陆页类型。
3. Quick Lead Capture
This type of landing page is used forPPV/Facebook usually, for quick conversions on smaller payout offers.
ie: http://www.eharmony.com/ 3.快速引导捕获 这种着陆页通常用在PPV或是脸书中,通常用来为收费少的offers得到快速转换。
4. Teasing Lead Capture
Teases you with something, but before you canview it/use it completely you have to fill out your info.
ie: http://www.canoodle.com
4.搞笑引导捕获 用些东西来逗你,但是你在看到或使用之前,你必须填下你的个人信息
后续还有如何让LP和offer匹配等等 会尽快放出
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