MarketingSherpa_教程Special Reports部分

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1、书名：Agency-Perspectives-On-SEO-And-Online-Ad-Networks

内容介绍：Creating and capitalizing on a rich end-user search andadvertising experience

2、书名：A-Strategic-Approach-To-Lead-Scoring-And-Nurturing

内容介绍：Applying lead scoring and nurturing strategies to impact salespipeline performance

3、书名：CMO-Perspectives-On-B2B-Marketing-Automation

内容介绍：Strategies for Automating the Marketing-Sales Pipline

4、书名：CMO-Perspectives-On-Email-Deliverability

内容介绍：Developing deliverability strategies to meet the demands oftoday’s inbox

5、书名：CMO-Perspectives-On-Social-Marketing-ROI

内容介绍：A strategy for monetizing social media marketing and measuringROI

6、书名：CMO-Perspectives-On-The-Complex-Sale

内容介绍：Developing cross-functional strategies to accelerate salespipeline performance

7、书名：Collected-Research-on-What-Really-Works-in-Opt

内容介绍：Data on Email, SEO, PPC, Lead Generation and B2B Optimization

8、书名：Developing-A-Strategy-For-Landing-Page-Optimization

内容介绍：Build an LPO capability to measure and improve financialperformance

9、书名：Evaluating-Website-Optimization

内容介绍：How to outline the analytic tools and strategies that producethe most insights

10、书名：The-State-Of-Email-List-Growth

内容介绍：Developing list growth strategies to meet the demands of today’ssubscriber

11、书名：Top-Tactics-Of-Strategic-Social-Marketers

内容介绍：How to reach the Strategic phase of social marketing maturityand lift results

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