# M+ u" H. q; R4 Y% c0 jThe electronic cigarette (e-cig) market has been slowly developing and is starting to gain some traction in some regional markets, with the UK expected to top 1 million users in 2012, while by comparison the UK’s population is estimated to hold around 12 million tobacco smokers. This represents a potentially major shift, and the e-cig market may eventually come to replace the tobacco industry. & w; j9 t. Z3 l% W) `; _ d3 C' |6 p8 e C' g( j1 ~$ r- _& ~
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. Y" }! R2 q& ]- [Which companies are the electronic cigarette market leaders? / c! L2 V% w# X: KHow are the tobacco companies becoming involved in electronic cigarettes?! F& o% m- `7 q; k4 K( i+ F
Why are the tobacco companies becoming involved in electronic cigarette companies?# g+ s8 H. ~9 q2 C9 t
What is the likely future for the e-cig market?5 H, j6 t9 ^, d