FB 进一步收紧Dating政策

这个周日， 4个帐户突然所有在run的 广告都被disapprove. 而且进来提交新的广告极为麻烦，非常正常的广告都不能通过。  看看是不是你的帐户也一样进了FB 的blacklist.
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* X4 Y6 `! c8 u" zHello guys,

5 V) z6 D" X$ F" [- t* DWe have all become used to facebook changes , new policies and all but the MOST RECENT UPDATE about
black listing affilliates and going direct with only a few approved advertisers seems to be most significant update
  t4 P6 c& p- D4 A( _; _especially for everyone running dating so i thought a thread dedicated to this will be a good idea.


* P% ]6 |6 }0 M; e0 r6 u% \I personally am not 100 % sure about what exactly what the new policy say but i have gathered these around
the forum and i'll list the post from facebook pros:


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"So now not only will affiliates get their own accounts banned, but they will
0 c& x! Z; d( |/ B, b3 b0 @: u( Tget the whole dating website blacklisted on Facebook as well.
Probably why a lot of offers updated their restrictions to 'no fb traffic' recently.|"
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' e, I' w) r2 o& n/ B"I've lost a 5k, a 2k & multiple 1k accounts in past 10-15 days. I've been
running dating only since past 4-5 months & have well made over 250k in revenue so
I definitely can feel you bro. On new accounts, the first ads that I create for
fan pages get approved within 15 minutes & after that when I create ads for dating - instaban!"

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/ r5 h* |) [5 u"What really matters is this:
0 G- t) ~5 z! L4 I4 WFacebook is going to ban all dating affiliates sooner or later. They will allow only
very few affiliates to advertise dating offers. The offer owner
& `: X* W5 H) \) p; p# Vwill choose which affiliates can advertise on Facebook and he will also be responsible
  r  M* t) b0 L$ vfor the affiliate's ads.
5 S1 d" s! O0 B# a. t0 qIf facebook receives multiple complaints about a particular affiliate, they will ban
8 p' t' V% w3 U) D) w  M7 T/ vALL affiliate accounts running that offer in addition to blacklisting the dating site."



9 h! ^, G7 x2 S! S' O* e6 f"At 16:00 today effective immediately we will only allow dating advertisers who are working
within our managed book of business. This means that you must have a Facebook sales representative
- w, t0 E0 m* j$ N' h' M& Tin order to buy dating ads on Facebook. Our ambition is that this will be the first major step in
cleaning up the site and hope to see a significant decrease in bad dating ads the coming weeks|".


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"There's been rumors for months about this.

5 B- P7 c1 Z5 I1 {$ X- J9 }4 bI've talked to a Facebook rep and pretty much confirmed it. They had a meeting at
/ ]% l. C9 {& w6 T7 h( R- bFacebook HQ last month with all the top dating advertisers"

1 F+ M5 c. A0 G1 D& p0 o" S3 l. a"Basically the only people who will be able to do dating on Facebook are advertisers
' S  v; T3 M  D0 }2 W" _themselves, and whitelisted affiliates. That means you have to submit your account #,
and have it associated with the dating company, and be approved.
* Z% W7 |5 F1 {; W( F4 y/ B/ `I think now it's a 1-strike ban policy. Get a dating ad retroed, lose the account"

: X) x( m3 p9 }, Q, ^" @2 ]0 E; ~"Remember that with every policy change, there's always opportunity.
% n# s7 Q3 N3 w$ N9 jThe guys who will be whitelisted will be in an environment where most
) H$ K; t+ {1 h  wof the competition's gone, and they don't have to compete against risque images"

"The issue is the images just kept getting worse and worse. It was getting to the point where
, `6 D# X9 g4 b1 H( O$ N, D! ]& GI saw almost naked girls on my spy tools, because people had to push it that far to get a decent
CTR / CPC. Facebook had to do something before the PR got too bad"
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七姐

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dating -- targeting
: m( R4 d: k% v: S6 N0 ?  R5 \1）The "Relationship" targeting parameter must be set to "Single" or "Not Specified." 配偶状态有限制
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2）The "Sex" targeting parameter must be set to either "Men" or "Women" and cannot be both 性别只能设置其中一个
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! k. e/ S$ h1 H' p2 \9 j: [3）The "Age" targeting parameter must be set to a minimum of 18 years. 年龄有限制18以上

8 u: M) K/ u; M& J4）The "Interested In" targeting parameter must be set to either "Men" or "Women" and cannot be both 性取向也只能设置其中一个

These targeting requirements must be met in order for dating ads to be approved to run on Facebook. Please note that you'll need to create separate ads in order to target both men and women. 从以上交叉条件看，起码要建立4个系列。

Note: ads targeted to France will not have the ability to targeted by sexual preference. Dating ads targeted to this country must abide by all other guidelines. 法国可以无视性别设置，奇怪的国家

https://www.facebook.com/help/399392800124391/

蜘蛛

FB大概被坑苦了

新人

BAN了好，呵呵，这样竟争小多了{:soso_e100:}

lsjylp

facebook快把这些跑淫秽dating的全K掉吧，让我一个人跑正规和谐为人类做贡献的offer

lsjylp

好像不存在黑名单，只存在白名单，match跟zoosk获得了

lsjylp 发表于 2013-12-24 23:54
( Z) r  v4 ]6 z" q' P  [好像不存在黑名单，只存在白名单，match跟zoosk获得了

我们的帐户有黑名单之分。 如果你上广告没有异常，你的应还没进。

lsjylp

YMVPS 发表于 2013-12-25 00:22
- e, q7 Q% f/ K4 ~. [我们的帐户有黑名单之分。 如果你上广告没有异常，你的应还没进。

8 ?1 {% y/ y! x& i8 ]; c我3个账户一样上不去dating广告了，其中有个账户从来没跑过dating

lsjylp 发表于 2013-12-25 01:06
我3个账户一样上不去dating广告了，其中有个账户从来没跑过dating

那你也黑名单了，
8 N, V9 q0 U) k& S6 w  j 我的帐户还正常，只是最近在跑的dating被Disapprove了，

Atrus

网传 FB广告业务仅次于Google了 有这么强悍吗？

lsjylp

YMVPS 发表于 2013-12-25 01:21
* `- e- s1 l6 @那你也黑名单了，
. W$ t: ~' L& o7 j% I) Q3 D 我的帐户还正常，只是最近在跑的dating被Disapprove了，

$ t6 m" i, X, a6 j$ i, d# X我问了下国外的朋友，是北京时间23号才开始的

Furthermobi_Bil

確實不太看好FB的Dating Campaign。但是FB依然是一個非常好的traffic source，不妨試試其他類型的offer

河小马

TV 的offer

cybiao

河小马 发表于 2013-12-25 17:56
; T2 E. W3 C/ j- W$ E3 v2 S& H$ |TV 的offer

有什么好的TV offer 可以推荐吗