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( s! e2 C9 P6 x3 F6 kGoogle and Facebook announced a detente of sorts on Friday in which Google will sell Facebook ad inventory.4 C; c1 j+ X8 q* g& u8 |/ }
; a7 _6 l: \3 H9 B- S. }8 a& z; ^+ ZThe ads will be sold via Google's DoubleClick Bid Manager, its real-time bidding system. In a few months, marketers will be able to buy ads for Facebook's Ad Exchange on the platform.: d" \ v+ R+ W
' g- j6 G! z+ c% U% sSEE ALSO: Google Stock Hits $1,000 for First Time Ever, W4 T+ B* x! ~2 Q' k$ ? \
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"Partnership has been key to Google’s success as a rising tide lifts all boats. So we’re excited to announce a new way to help our clients succeed by working with Facebook to participate in FBX, their real-time bidding exchange," Payam Shodjai, Senior Product Manager at Google, wrote in a post. ( X3 R$ ^* e& M 0 S* I/ X% l+ i2 ^! KFacebook introduced FBX last year. The program lets advertisers drop cookies in users browsers and then retarget those users when the re-enter Facebook. ' _* d- F2 d' E4 a; j9 K$ { R. F1 Q/ l
Though Facebook and Google compete on many levels, their partnership isn't unprecedented. In June 2012, Google bought Wildfire, a social media marketing agencies that develops ad campaigns for Facebook, among others. Facebook this year also purchased Atlas, an ad server that sells ads on Google's display network. * `6 D( M* K: ^, V* S % e# _4 H4 v$ |
发表于 2013-10-22 05:34:51
发表于 2013-10-22 07:21:24
发表于 2013-10-22 12:53:33
