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Google and Facebook announced a detente of sorts on Friday in which Google will sell Facebook ad inventory. 6 n w% P d. D. B - ]# X5 ]+ A8 C/ _+ K" y: ^The ads will be sold via Google's DoubleClick Bid Manager, its real-time bidding system. In a few months, marketers will be able to buy ads for Facebook's Ad Exchange on the platform. - [ x8 u. f5 a$ ^5 `) s% a U2 ^& g6 i& ?9 M/ S" Q
SEE ALSO: Google Stock Hits $1,000 for First Time Ever2 K0 _; V: Y: W1 g" A2 \; y
; U" B2 {7 H5 N"Partnership has been key to Google’s success as a rising tide lifts all boats. So we’re excited to announce a new way to help our clients succeed by working with Facebook to participate in FBX, their real-time bidding exchange," Payam Shodjai, Senior Product Manager at Google, wrote in a post. ( d: L3 V0 _: y8 l5 d7 l# E8 e) S9 G* ]" x" P
Facebook introduced FBX last year. The program lets advertisers drop cookies in users browsers and then retarget those users when the re-enter Facebook. . E s# a+ [5 `1 l1 u% H : ~' o' f' M9 X0 k! G4 c1 [# zThough Facebook and Google compete on many levels, their partnership isn't unprecedented. In June 2012, Google bought Wildfire, a social media marketing agencies that develops ad campaigns for Facebook, among others. Facebook this year also purchased Atlas, an ad server that sells ads on Google's display network. / [' R# Q1 I! m. K3 M$ z _4 l, _$ U4 ~, I
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发表于 2013-10-22 07:21:24
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