google DoubleClick的 RTB system 将准备接入FB 的inventory。。这个可以认为是好事，也可以认为是坏事！5 K( a y8 G0 j
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好事就是 对于那些被facebook banned 了的人，又多了一条新的路子 . o+ P: X$ P, M. X$ B : ]" g# j# ?9 Y% w/ F4 B不好的地方就是 也许是随着更多地 affiliate 的加入，让本来在fb 上跑得很好地offer 变得不好了 4 U% u- m' R8 N) \# ~! T 1 Y/ N. t K- n3 n- u" C9 B不过 DoubleClick 本身就不是很喜欢direct response 的offer * K2 o8 p5 D1 Y& R5 R" U- W0 p4 m- o* Y. t
对于 fb 开放的inventory 极其format，我们试目以待 - F0 z! H( {9 V; ~ c6 h% o6 ? $ H& W& a* W$ d9 A% M- z( w 1 ]( a% c) v+ q2 x-------------------------------------------------------------------------- , b; x4 v/ g/ ] a( o; h9 D: V. u1 O8 ~ ' @8 H/ w+ E( b3 M C9 J8 {# CGoogle and Facebook announced a detente of sorts on Friday in which Google will sell Facebook ad inventory., j4 V% G7 p& `7 x8 R2 X
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The ads will be sold via Google's DoubleClick Bid Manager, its real-time bidding system. In a few months, marketers will be able to buy ads for Facebook's Ad Exchange on the platform. H1 X" i+ W, H* L/ c0 F4 ~. S/ [% \. P3 W' E
SEE ALSO: Google Stock Hits $1,000 for First Time Ever3 Z* H' v' d+ [8 g7 U& V" T4 a7 y
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"Partnership has been key to Google’s success as a rising tide lifts all boats. So we’re excited to announce a new way to help our clients succeed by working with Facebook to participate in FBX, their real-time bidding exchange," Payam Shodjai, Senior Product Manager at Google, wrote in a post. 6 m1 T- T8 p4 Y4 }- p+ z: O) {; q+ C! f# p% D
Facebook introduced FBX last year. The program lets advertisers drop cookies in users browsers and then retarget those users when the re-enter Facebook.3 o7 t; C$ B' W5 w X; P' d; I
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Though Facebook and Google compete on many levels, their partnership isn't unprecedented. In June 2012, Google bought Wildfire, a social media marketing agencies that develops ad campaigns for Facebook, among others. Facebook this year also purchased Atlas, an ad server that sells ads on Google's display network.5 R8 p/ K5 o- g5 G2 C
发表于 2013-10-22 05:34:51
发表于 2013-10-22 07:21:24
发表于 2013-10-22 12:53:33