google DoubleClick的 RTB system 将准备接入FB 的inventory。。这个可以认为是好事，也可以认为是坏事！4 ?4 A) j- n' i" A- [7 |( x
% l/ I$ \3 F3 Z3 F好事就是 对于那些被facebook banned 了的人，又多了一条新的路子" r; f* o, B% D, l/ {+ P
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不好的地方就是 也许是随着更多地 affiliate 的加入，让本来在fb 上跑得很好地offer 变得不好了
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不过 DoubleClick 本身就不是很喜欢direct response 的offer( e% p. _# ^' }
$ C) f) U2 Y: n5 G对于 fb 开放的inventory 极其format，我们试目以待
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! Q7 s0 ~2 O5 l& e; UGoogle and Facebook announced a detente of sorts on Friday in which Google will sell Facebook ad inventory.( M5 _9 a5 O2 b4 p" p) `
3 B9 P! ?6 C3 K/ rThe ads will be sold via Google's DoubleClick Bid Manager, its real-time bidding system. In a few months, marketers will be able to buy ads for Facebook's Ad Exchange on the platform.* t& v* U# V* h/ e9 C, N
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SEE ALSO: Google Stock Hits $1,000 for First Time Ever
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"Partnership has been key to Google’s success as a rising tide lifts all boats. So we’re excited to announce a new way to help our clients succeed by working with Facebook to participate in FBX, their real-time bidding exchange," Payam Shodjai, Senior Product Manager at Google, wrote in a post.
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Facebook introduced FBX last year. The program lets advertisers drop cookies in users browsers and then retarget those users when the re-enter Facebook.
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Though Facebook and Google compete on many levels, their partnership isn't unprecedented. In June 2012, Google bought Wildfire, a social media marketing agencies that develops ad campaigns for Facebook, among others. Facebook this year also purchased Atlas, an ad server that sells ads on Google's display network.7 y6 G# v' b9 m' t- w- @: x
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发表于 2013-10-22 05:34:51
发表于 2013-10-22 07:21:24
发表于 2013-10-22 12:53:33
