What is pre-lander?
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First, let us define the term itself. Pre-lander or pre-landing page is the page that appears before a landing page with your offer.
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Its main purpose is to inform and intrigue users, including hesitant ones. In other words, it is aimed to encourage and interest even those who are completely sure that they don't want to make any purchases and make them actually buy a product or service .
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In Cpamatica, we provide prelanders for webmasters to use in their campaigns. These prelanders are often designed to help affiliates promote offers more effectively and increase their chances of conversions.
0 _+ b0 u1 j- `; {" f! v8 P, d' rTo join Cpamatica, reach out to our manager – live:.cid.c9c91b2f116a8b72; _' Q5 M$ w- G/ ~9 ?' v
0 p# R+ w( K8 nDo's — tips to get a 100% effective pre-lander
0 | b. x- n2 a0 G/ ULet us start with do's — here are the most important things to use when creating a pre-landing page.
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9 o0 H' \4 e! G( y1. Carefully choose the general message of the pre-land. What is your main goal? Do you want to intrigue, encourage, or scare a customer? Think about the product or service you are going to suggest, find out if you need to make a customer feel positive or negative emotions, and create a strategy.
1 p" J/ M5 x/ C; I2. Brevity is the soul of wit, so make your message short and simple. It is like a PowerPoint presentation — if you add too much text, it just won't work.
9 s: @( L9 x1 C3. Add the comment section (real or not.) Make sure that all comments are positive, realistically positive." x3 v7 U( P' \: D! N, r
Generally, your pre-lander should be catchy, brief, engaging, and, more importantly, look good." I+ N& A0 n k/ `" F2 T( n4 U/ e
3 `& |0 X+ n8 K- X( }2 v; _Don'ts — tips to avoid mistakes when creating a pre-lander6 l! h& q2 H6 V% d* i$ W9 Q; [% @
Here are the main things to avoid when working on your pre-landing page:
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1. Don't spam with links — it is useless and confusing.+ w/ M8 _& _- k. q- E
2. Don't create a website that looks like it was made in the early 90s.5 f# B# g2 q, l# ^8 J+ \- G
3. Use bold font to make a user remember the most important part of the information.
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" M' q: M0 g. P6 Q4 m N) qHow to get a good pre-lander?
H3 A; t( U" p+ X: @6 nThere are two options. Often, one can choose between the pre-made landers and pre-landers offered by a partner or just copy someone's pre-lander and edit it. However, such pages are not unique, and users who see different ads will be redirected to the same offers. This will not help you gain their trust. That's why creating your own pre-lander is usually a very good idea.$ _% ?# K8 y8 o+ a' r3 N6 }+ d
' m, S0 [7 M" v- b4 S# u4 r6 s3 ~Here are a few more tips for those who are going to start working on their first pre-landers.+ D" v2 u/ ?* o z8 `8 ]: F
- Use good old A/B testing at the very beginning.
- Create engaging, catchy headlines.
- Upload top-quality pictures only.
- Focus on making the page easy to navigate.
- CTAs are a must-have.
- Loading speed should be as fast as possible.: ?$ j6 U# f* ?! _
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3 f: i9 X8 U0 r& fLike any other ad, pre-landers work perfectly if they are made in the right way. There are many nuances to consider, but if you handle it and create a top-quality, genuinely effective pre-lander, your project will bring you more profit than ever.
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- a1 B5 K& a7 b; O4 ]* L# k8 |Still have some questions about prelanders? Don't hesitate to leave your comment!
, q6 |9 ~5 ` ^+ e0 f) R, xTo join Cpamatica, contact our manager via Skype – live:.cid.c9c91b2f116a8b728 |1 a1 X$ L0 [9 a7 C# b% A
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