公司Ionechat因为使用逝去的人的头像做广告，被FB ban掉

河小马

看到这个消息，我第一印象就想到了当年的POF事件。 因为有affiliate 使用逝去的海军军人的头像作为image，使POF遭到了海军家属的指控。POF 想当年也被a large tons of 天朝的毫无任何道德感的人黑过。。据说POF损失巨大。。。也造成以后新使用pof ads 的 aff 们，必须要手动验证信用卡
4 F% V: D7 T% i) _
8 }# U. \1 e- x; D$ ^回到这件事情， Ionechat因为使用大温17岁女高中生的头像 （此女因为意外已经去世），在fb ads上进行推广。现在这名公司已经完全被FB ban掉
" ~. L8 E. i! c  l9 E) f6 ~6 e
1 w) x) W, U* x. l4 ]- v有趣的是Ionechat 的owner 说他是用一种scrape tool 从 google image  获取fb ads 的图像

* W/ E: M" Z" z! J现在ionechat 已经彻底关闭。。。据悉这个网站属于一个叫Dung Nguyen的越南人


-----------------------------------------------------------------------------------------------------------------------------------------------

1. Facebook has banned an advertiser that used an image of deceased bullying victim Rehtaeh Parsons in an ad for its online dating website.
   # J6 Q/ N1 r5 u! U) V4 n
2. 
   
3. On Tuesday, Facebook Canada spokesperson Meg Sinclair confirmed that online dating service ionechat.com has been permanently banned from the social network as an advertiser.

复制代码

1. The website itself has now been deleted.
   
2. 
   2 ?7 O5 H  m) l$ P
3. The move came after a Facebook user contacted the company to notify them about the ad, which included the headline “Find Love in Canada!” over a photo of the teenager who died in April after a suicide attempt at her home in Dartmouth, N.S. Rehtaeh Parsons’ mother has spoken publicly about the bullying her daughter faced, including photographs posted online of an alleged sexual assault against her.
   7 O9 T# W. [- `# M8 [# P' H
4. 
   
5. Two 18-year old men face child pornography charges connected to the case.
   - O& f# _, Z7 W6 S6 R& N2 `
6. 
   
7. The ad prompted negative reactions on Twitter from people who called the ads “tasteless” and “terrible.”
   1 v) q4 E1 Z$ V8 [: p
8. 
   * p+ q. p1 e4 `: I4 `% V
9. In an email, Rehtaeh Parsons’ father, Glen Canning, said he had heard the advertiser had been banned. “I am happy with that but still very upset this happened,” he said.
   8 ?6 }/ d3 I( Q5 t7 f+ f$ X: b
10. 
    ( J8 Z1 m: Q5 ~! B& u
11. Media reports on Tuesday inaccurately said that the Facebook ads were a result of Facebook’s system of “social context” advertising. This allows advertisers to use real people’s photographs in ads delivered to their friends. For example, if a person named Mary likes a TV show, her friends may see an ad telling them about it; it’s an attempt by Facebook to personalize the ad.
    # C# t9 ]( b  A
12. 
    
13. However, spokesperson Meg Sinclair said in an interview that this was not an example of a Sponsored Story or Social Context ad. Rehtaeh Parsons no longer has a Facebook profile page, though there are some tribute pages to her.
    
14. 
    
15. “Someone could screen shot it from anywhere,” Ms. Sinclair said. The image use was not the result of any algorithm around social context ads.
    # l+ S  s2 [, I7 O
16. 
    
17. In an email, the website’s owner, Anh Dung, explained that he used a tool to “scrape” (i.e. copy and paste) images from Google searches for the Facebook campaign, and said that he did not know what had happened to Rehtaeh Parsons when it was used. Mr. Dung added that he has no comment about Facebook’s decision to ban his account.
    + {$ r5 }$ B7 i3 @! [! d
18. 
    7 ?7 d9 X# h: J$ D0 {# k- s# C, N
19. “I’m so stressed right now. I received many emails from reporters and people,” he wrote. “I try my best to answer fully and clearly, I expect people to understand and sympathise with my mistake.”
    
20. 
    + P% Z3 @& G- [- D
21. Before its account was deleted, ionechat.com was using Facebook’s self-serve ad tool. Facebook has not been in direct contact with Mr. Dung.
    ' M; P! ?7 E' }1 }2 |
22. 
    : t! m, Z" j% y0 B. G$ w/ ]$ D. p: F4 K  Q
23. Facebook has specific policies prohibiting the mockery of victims of violent crimes, and this ad violated that policy, Ms. Sinclair explained. All the ads have been deleted.
    5 c& V$ P- t. I+ p" u1 U$ |
24. 
    % W. q7 N% j4 v
25. It is possible to use images of public figures on a Facebook page, but the company also prohibits using images of public figures who were victims of bullying or violent crimes, she added.
    " g. U* D/ @# O' K5 T
26. 
    
27. Editor's note: This story has been updated to reflect the ownership of ionechat.com. While an earlier search suggested a connection to a European company, that search cannot be confirmed because the site ionechat.com has been deleted. In addition, other domain searches suggest ionechat.com was owned by Dung Nguyen, based in Vietnam.

复制代码

source:

1. http://www.theglobeandmail.com/report-on-business/facebook-bans-advertiser-for-using-bullying-victims-photo/article14391254/

复制代码

gger

有点意思。

祸害

推广用河马头像 靠谱

rest4317

我觉得还是用金3胖的夫人李雪猪的头像靠谱些

atom

- |6 n- _% L, Z# S9 tPOF那事经历过，老外这件事很人性化，国内还是混沌状态，群魔乱舞，赚钱就行，上升空间还有很大。