3 k$ }9 ~2 {" O- k/ H* IDuring a review of your account, we found that you are violating Rakuten Marketing Affiliate Network policies, the FTC endorsement guidelines, and other government agencies in other countries for failing to disclose promotions on various internet sources.9 S8 c# A! A, K7 v8 o# `$ S& H
2 ^% T" n2 a! i* Y1 k( SInstances of your disclosure violations are listed below: ! r5 I/ m. R# ~ ! r" P' A8 y' `' ^ i: ]; U! D6 V/ p9 d# E' ?1 V4 Y
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The Disclosure Policies and Guidelines require all publishers that if there is a material connection between the advertiser and the publisher on websites/social media/blogs/etc, the relationship must be disclosed to consumers. The disclosure must be frequent, clear, conspicuous, and require no action from the consumer. / @6 k. _4 T# B/ o/ c E/ y6 S8 h' ]! Y/ |& p5 }- T( R) w
For more information about the Disclosure Guidelines, please access the resources linked below.3 v" C' X4 x8 X# L; M; }
1 a7 D( x7 e7 u3 j) |- n% lRakuten Marketing, or the applicable network advertiser, reserves the right to withhold commission fees and/or suspend or terminate your participation in any publisher program on the Rakuten Marketing Affiliate Network should we determine at our discretion that you are not in compliance with the previously mentioned guidelines or other government regulations/guidelines we deem relevant.1 j5 L3 n2 t& C
& Y$ k7 |, M" t9 K* BThank you for your prompt attention to this matter. ) f. X1 R @ P( B, r7 h/ P 1 \: S$ M) j0 P0 R7 \/ w1 pRakuten Marketing Compliance Team' L D6 _- p9 }4 n; ?' o
亲爱的出版社，" g5 V- m) F3 `+ }+ b
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在审核您的帐户时，我们发现您违反了乐天营销联盟网络政策，FTC认可指南以及其他国家/地区的其他政府机构未能披露各种互联网资源的促销信息。" j8 t. F% N w U
: h% r# t7 Q/ Z9 \7 Z您的披露违规行为的实例如下： ; K/ b c4 L2 m: x% N, ` + }( y0 W( k4 Z6 c4 V: ?1 B4 O ) ?" D, k+ _& g' l3 t* c; j. s, s l; l" v7 [. }, e9 v9 N披露政策和指南要求所有发布商如果广告商与发布商之间存在网站/社交媒体/博客/等之间的重大关联，则必须向消费者披露该关系。披露必须频繁，明确，引人注目，并且不需要消费者采取任何行动。( j% ]. v0 Z- ?- M& Z* ^) z
6 _6 R* M( I! ?' d; W8 d9 ~' [有关披露指南的更多信息，请访问下面链接的资源。 / D/ p! h8 U# R2 i: A. B. W% Y8 `8 O9 @7 r, w
Rakuten营销联盟网络政策 - https://pubhelp.rakutenmarketing.com/hc/en-us/sections/200177583-Network-Policies-FTC-Compliance* P$ v. c7 F1 I( k6 {7 s
美国联邦贸易委员会指南 - https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking#affiliate, D% {* a/ t$ P$ d6 m# F5 b, H
FTC指导文件'.com披露：如何在数字广告中进行有效披露'https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure -guidelines / 130312dotcomdisclosures.pdf ( p# v d1 j1 W A3 C广告标准局：欧洲 - https://www.asa.org.uk/advice-online/affiliate-marketing.html 5 I( l: u4 |2 `+ L. {, P如果您在社交媒体（Instagram，Facebook，Twitter等）上使用联盟链接，广告或#ad，赞助或#sponsored，促销或#promotion是您可能使用的披露示例，因为这些是消费者通常理解的术语和营销人员都一样。 $ H/ b4 f( M5 I. s请在五（5）个工作日内纠正问题并确认遵守此请求，以避免代表我们采取任何进一步行动。; `6 ~) P$ {! L0 M
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如果我们自行决定您不遵守前面提到的，Rakuten Marketing或适用的网络广告客户保留扣留佣金费用和/或暂停或终止您参与Rakuten营销联盟网络上任何发布商计划的权利。我们认为相关的指导方针或其他政府法规/指南。 & o% C2 p4 u5 C7 R/ J8 {7 B9 O3 m# b5 {
感谢您及时关注此事。 3 z. C5 ]5 m+ U: t1 ?; s! B" j1 u / p) w3 F% E6 }% _5 ^6 ?5 l乐天营销合规团队 4 E8 H- q+ M( M q2 [( m: f$ n3 N2 A: C. U5 [( D+ |
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