FTC 警告提供收费广告服务的搜索引擎, PPC 市场再生变

河小马

1. “In recent years, the features traditional search engines use to differentiate advertising from natural search results have become less noticeable to consumers, especially for advertising located immediately above the natural results,” Mary Engle, FTC associate director for advertising practices, said in letters to search engine operators. The letters marked the agency's first major guidance to search engines since 2002, when the agency stated that search companies should clearly differentiate sponsored ads from organic results.
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3. Read more: http://www.mediapost.com/publications/article/203318/ftc-warns-search-engines-about-paid-ads.html

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期待PPC 市场的反响

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那可是谷歌的命根啊，

young

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yincthh

谷歌不可能倒
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