Google AdSense Blocks Arrows (Nessie) From 5,000 Publishers

dxszzcylm

A WebmasterWorld thread has an email from a Google AdSense representative about why a particular publisher's AdSense ads are no longer showing the arrows.
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As you may remember, Google began showing arrows on AdSense ads in September 2012 and has been testing it well before then. But recently, some publishers have been complaining that the arrows went missing.

It turns out a very small percentage of AdSense publishers were affected. Google said about 5,000 publishers are no longer showing arrows on their AdSense ads.
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In fact, they call the arrow button the "Nessie". Why "Nessie"? Well, maybe it is after the person who came up with it? Maybe her name is Vanessa? Or maybe it is something else?
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More importantly, why are only 5,000 publishers excluded from using the arrow buttons in their AdSense ads? Google say:

Our systems have determined that some ad elements in text ads implemented on your site are not performing well for users, advertisers, and/or the publish network, therefore, the arrow button may not display on your ads moving forward. Different ad elements may or may not appear in text ads depending on what is deemed best performing for users, advertisers, and publishers. We believe these changes will encourage advertisers to spend more on the network, and lift earnings for our publisher clients in the long term.

Seems very weird to me. Many of the publishers who had the arrows removed are claiming huge drops in earnings, CTR and so forth. So how is this helpful?
6 y2 c7 s/ x0 Z/ J9 BHere is what the arrows look like on some ads:
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dxszzcylm

User Mike in adsense forum get response from adsense support:
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"""Thank you for your email.
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4 z- B. j9 O) y* tOn Friday 9th, a change went out that removed the arrow button (Nessie) from the text ads appearing on about ~5000 publishers websites. These publishers possibly intentionally or unintentionally have ad implementations that mislead users as measured by the rate of accidental clicks. For these publishers we will continue to serve ads but we have removed the arrow button. These changes are meant to optimize the experience for advertisers, publishers and users alike. Some of these publishers may see fluctuations in their CPCs, CTRs and/or RPMs from smart pricing due to these implementations.
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5 K- _7 ^# d* R' nWe have put together this FAQ:

Q. Why is the button no longer on my website?
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A. Our systems have determined that some ad elements in text ads implemented on your site are not performing well for users, advertisers, and/or the publish network, therefore, the arrow button may not display on your ads moving forward. Different ad elements may or may not appear in text ads depending on what is deemed best performing for users, advertisers, and publishers. We believe these changes will encourage advertisers to spend more on the network, and lift earnings for our publisher clients in the long term.
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Q. Why was the button removed from all the pages of my website?

A. Our systems have determined that some ad elements in text ads implemented on your site are not performing well for users, advertisers, and/or the publish network, therefore, the arrow button may not display on your ads moving forward. Different ad elements may or may not appear in text ads depending on what is deemed best performing for users, advertisers, and publishers. We believe these changes will encourage advertisers to spend more on the network, and in our publisher clients in the long term.
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! z1 \4 p/ Z+ O+ tQ. Why has my CTR gone down?

# }' V8 [# a; C* j0 yA. Clicks/CTR are largely a factor of ad type, ad rendering and ad placement amongst others. Depending on the performance of an ad unit we may change how ads are rendered to prevent accidental clicks. You may want to check your ad implementations as they may be causing users to take unintended actions. Please see How you can help to prevent invalid activity for more.

! w/ @7 Y" R. m7 PQ. Why has my CPC gone down?
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A Many factors determine the performance of an ad including CTR, CPC, user intent, advertiser ROI, and others. While we can抰 draw specific conclusions about your site, in general our algorithms are designed to optimize and reflect the value users and advertisers are receiving from specific ad placements.
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Q. Why has my Revenue/RPM gone down?

/ j0 h" t7 Z% i) |& ^A.. Many factors determine the performance of an ad including CTR, CPC, user intent, advertiser ROI, and others. While we can抰 draw specific conclusions about your site, in general our algorithms are designed to optimize and reflect the value users and advertisers are receiving from specific ad placements.


/ @* D5 r5 T: [Q. Can I do anything specific to get the button text back?

: w0 z! V+ }2 L2 l4 p4 Q- c: LA. No. While we can抰 draw specific conclusions about your site, in general our algorithms are designed to optimize and reflect the value users and advertisers are receiving from specific ad placements. This can change over time and may or may not include additional ad elements like the clickable button.
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Our internal team is working on this now and will have more information on the network wide impact of these changes.
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7 S% r- I% h3 v7 T. `1 \( WThank you for your understanding. "

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wggw9001

原来如此，账号残了

cjyzpcl

ohyeah baby!

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红孩儿

去掉箭头标志，这个对站长有好处吧

rea2010

300X600的巨型广告

tesszzz

去掉箭头会降低点击率的

米客小D

红孩儿 发表于 2013-3-31 09:15
去掉箭头标志，这个对站长有好处吧

这明显是对站长的变相降级

米客小D

cjyzpcl 发表于 2013-3-31 09:04
ohyeah baby!

那些打擦边球恶意点击的站长 才会受影响，变相降级惩罚

黑乌鸦

我的还在
% r: ~$ V2 b' b刚发现一竞争对手的箭头没了
: o0 E( a' w7 N/ _5 P这算什么 喜闻乐见吗？

firearmer

我清楚为什么CTR大降了，看来得重新优化了