SEO 写作技巧（学习笔记）

荔枝壳

纯粹为一篇SEO写作技巧学习笔记，水平有限，有疑问请移步原文 http://backlinko.com/seo-copywriting！不想读长篇大论的可以扫一下

• Use Udemy to Make Your Content 2-3x More Compelling
  

       用关键字到udemy搜索最受欢迎的相关课程，然后查看课程目录，即可以参考课程目录来作为自己网站上的post topics.

• Add “Bucket Brigades” To Slash Bounce Rate and Boost Time On Page
  

     Bottom line: whenever you have a section where someone may get bored and leave, add a Bucket Brigade.
     

You can make up your own Bucket Brigades…or you can use these tried-and-true Bucket Brigade classics:

• Here’s the deal:
• For example:
• Now:
• What’s the bottom line?
• You might be wondering:
• This is crazy:
• It gets better/worse:
• But here’s the kicker:
• Want to know the best part?
• Here’s something we can both agree on:
• It’s funny:
  

•   Add These Words To Your SEO Content (And Make Google Happy)
  

           Latent Semantic Indexing (LSI, LSI keywords are a fancy way of saying: “synonyms and closely related words”)
          LSI keywords help Google understand what your page is all about.
   

•    Rank #1 in Google With This SEO Copywriting Secret -----  Create your own keywords.
  

          You may not have thought about it, but your brand is a keyword…
            You can generate boatloads of extra organic traffic when you also brand your techniques and strategies.

•    Stalk Forums for The EXACT Words Your Readers Use
  

  
          if people post something in a forum, you can bet your butt that they also search for the same thing in Google.

             You’d search in Google with inurl:forum + “organic vegetable gardening”.
             Skim the first few threads that you find.
             When you see a phrase that seems like a good fit…
             …search that phrase Google:
[img=948,378]http://backlinko.com/wp-content/uploads/2017/04/number-of-results-in-a-google-search.png对不起，我们不允许远程图片. 请将图片上传到论坛

If a lot of results pop up (like with this example), add those words and phrases to your post.

            

• Here’s How to Get More Social Shares From Everything That You Publish (主动邀请分享)
  
  

       A call to action.
        e.g :
[size=0.85]TWEET THIS SEO COPYWRITING TECHNIQUE

• Here’s How to Get More Search Engine Traffic…WITHOUT Higher Rankings
  

       step1: find adwords ads
       step2:Include words & phrases from Adwords ads in your title and description tag
       step3:Get more clicks.

• Hack Amazon to Get More Traffic to Ecommerce Product and Category Pages
  

       They target long tail keywords that most of their competitors don’t know about.
          需要借助Amazon、Google、Ubersuggest.io等工具获取相关 long tail keywords.

•   Gobble Up More Long Tail Traffic With “Title Tag Modifiers”
  

         

How can you do the same thing?

First, find a page on your site that has a short title tag (between 25-40 characters).

Then add one or two of these modifiers from this list:

• “How to…”
• The current year
• Review
• Best
• Fast
• Checklist
• Guide
• Tips
• Easy
• Simple
  

10.  Skyrocket Time On Page With This Intro Formula

       My battle-tested blog post introduction templates. APP, APP” stands for: Agree, Promise, and Preview.


[img=1433,1400]http://backlinko.com/wp-content/uploads/2017/05/aap-blog-post-introduction.png对不起，我们不允许远程图片. 请将图片上传到论坛

• Add More LSI Keywords With “Searches Related To…” (在google中搜索target keywords后，在底部会有 “ Searches Related To  ‘ target keywords ’”， 然后可以把这些LSI keywords 插入到文章内容中去。
  

         “Searches related to…” keywords help you rank for long tail keywords that may not show up in the Google Keyword Planner。

•   Borrow Headline Formulas From BuzzFeed （借鉴BuzzFeed的标题格式，让标题更具吸引力）
  

         So I’ve put together a few Buzzfeed-style headline templates that grab attention…without going overboard:

• 25 ___ That Will Change The Way You ___
• I Tried ___. And Even I Was Surprised About What Happened Next
• This ___ Makes ___ 10x Better
• Here Are 11 ___ That ____. And They’re Backed By Science
• Use These 20 Simple Hacks For More ____. #5 Is Awesome
• When You Learn About ___ You’ll Never ____ Again
  

13.  Uncover “Hidden” Keywords With Keyworddit  (从Reddit获取隐藏的关键字)
      http://www.keyworddit.com/


14. This Strategy Stops “Serial Skimmers”
       Technique #1: Quote Boxes   Whenever you quote someone, put that quote in a box.

          Technique #2: Sidebar Callouts (侧栏标注)

          Technique #3: Section Banners   it’ll make your content look über professional.

            Just add a custom banner underneath each subheading, like this:

[img=819,425]http://backlinko.com/wp-content/uploads/2017/04/subheader-banner.png对不起，我们不允许远程图片. 请将图片上传到论坛

          可以在 upwork上制作上面这样的banners, 或者 Canva

• Use Short URLs To Improve CTR (And Rankings)
  

The question is: why do shorter URLs tend to perform better in Google?

First, short URLs make Google’s job easier.      

That’s why a URL like:

www.website.com/your-keyword

Is better than:

www.website.com/12/15/2017/your-keyword-and-why-it-is-important

Second, short URLs=better CTR

• How to Increase Traffic by 71.6% With One Tweak (Mini Case Study) (拟个吸引眼球的标题）
  

  
       Copywriters have known for years that numbers=clicks.（含有数字的标题比较容易被点击）
     
          [url=]emotionally compelling headlines get more clicks[/url].  （带有情感的标题更吸引眼球，比如添加“ Amazing ”到标题中）

• Find KILLER Long Tail Keywords With Bloomberry
  

Want a list of long tail keywords that your competition doesn’t know about?

Look no further than Bloomberry.

Because most of the questions and topics don’t contain your seed keyword, your competition doesn’t know about them.

妮妮悄悄来了

不错不错！

可以。多分享分享别人的技巧思路也不错的。一起学习   
）逃

gingko

翻译出来了：
http://blog.reviewvs.com/seo-copywriting/

allanpm

谢谢。学习了。

aisoker

好帖子，

xiki123

谢谢！学习。