之前设置追踪,在token方面设置出错,逛论坛无意发现这篇文章,感觉对新手可能有些用处,有需要的可以看下,除了看token,还可以看下iAmAttila用的流量平台{:soso_e113:} $ {+ ]& q. p$ _) C; r i2 }2 P& ~
iAmAttila’s TOP List of Traffic Source TOKENS 9 p0 l) @' S* }" e# f
$ e Z5 `4 D0 Y4 d3 x. c$ `/ t1 _9 FExoClick Dynamic Tracking Tokens/Scripts/API
/ ~' ^3 w0 \% k7 } E+ W5 B4 m# i$ r8 [Tokens Description
3 t9 r# C. a( f{campaign_id} ID of the campaign.2 _! [4 ^8 T0 }$ H1 f& s
{variation_id} ID of the variation. (Banner or landing page)
( H! w- Z. p4 y{src_hostname} Domain name where the ad is displayed.
9 R# R, B* w: s5 l1 J6 i{site_id} ID of the site where the ad is displayed.9 P% J3 Y2 i5 }; p& }
{zone_id} ID of the ad zone where the ad is displayed., `$ Q& ]7 k3 g
{category_id} ID of the category detected.1 ~3 D0 Q r: n w$ b0 {$ q& @
{country} 3-char country code of the visitor.
3 C+ S' ?; O; N+ K2 g4 Y{time} Timestamp, used as a cache buster. MobPartner Dynamic Tracking Tokens/Scripts/API& g6 d p1 S' Y% E" j; ]
Tokens Description
+ ~, [" d; w/ T. {& L! T[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system% B4 g2 U8 ~; [# w
[=DEVICEID=] The UDID of the Android device as device_id
0 u+ r; @" X" ~, M/ L/ I9 j, o* z[=ANDROIDID=] The parameter for Android ID as android_id! B5 b9 J8 \9 L
[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address
6 P$ j# s' f- P) k& Y[=ODIN=] The ODIN of the Android device as odin: j( V! K% X, Z2 x
[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher
& z+ {0 G% K& M7 c; b. k. a1 N[=SERVICEID=] MobPartner’s service ID as sub_site$ b% K6 [5 k4 H- W9 Z! |( m* h
[=CAMPAIGNID=] Campaign name or ID as sub_campaign4 L# p/ S G# T# a
[=ACTIONID=] The action ID as sub_adgroup g1 v7 e: [. T0 y/ t* q8 \6 f
[=CREATIVEID=] Ad name or ID as sub_ad PopADS.net Dynamic Tracking Tokens/Macros/Scripts
+ t, a+ ?) W2 B2 ?1 l+ M% a[WEBSITEID] – ID of the website that was source of the popunder,5 D* Q3 T1 B2 Q) |) |
[KEYWORD] – keyword that was used for keyword targeting,0 s$ ]3 K2 x" X2 r% m D
[CATEGORYID] – ID of category that was used for targeting,6 S& P6 r/ m( Z+ u/ P8 y
[COUNTRY] – country of the visitor. PopCash Dynamic Tracking Tokens/Macros/Scripts" u' O- d' g$ ^0 Q7 H' {! C
%siteid% – Site ID0 p# x% u) i Q( c& z/ }- s- x. v4 O
%cc% – Country Code Plugrush Dynamic Tracking Tokens/Macros/Scripts
5 T/ Z" ^% X+ C1 F1 J% e7 b+ m{$id} – a unique ID of the traffic source/website& u/ Q/ B! V. e% Q! s+ a4 _
{$cc} – two letter country code of the visitor7 r; M; i. A* H- M* B
{$category} – the category of the traffic source/website
}* F: f: i7 B7 G7 _8 ` q{$domain} – the domain of the traffic source/website, G5 h( {: Y# P, t# \& m
{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube)
2 |7 X2 D- M: |' D' e, T{$ad_id} – a unique ID of your ad (works on PlugTraffic only). O1 V e8 D9 `( E+ [
{$ad_ref} – your internal ad reference (works on PlugTraffic only) SiteScout Dynamic Tracking Tokens/Scripts/API
5 G" `* D! g6 }. Y$ s+ WTokens Description/ ^3 T ?; g9 k9 c
{adId} Passes the unique ID # of the ad that was clicked.5 v5 R# [5 S' S: T3 v# Q7 I# J
{siteId} Passes the unique ID # of the site where your ad was clicked.
4 L+ n0 x5 |8 X{campaignId} Passes the unique ID # of the campaign that received the click.
4 i& J3 ~0 i/ p% {6 S4 y' ~{networkId} Passes the unique ID # of the exchange where your ad was clicked.0 ^/ G4 y0 g7 A+ y+ u9 V
{postbackId} Passes the unique ID # of the visitor that clicked your ad.
: }3 i/ a8 L1 p9 x; M; M{domain} Passes the domain name where your ad was clicked.! ^4 G9 I H8 k* p/ h1 ?/ Q, x& l
{pageUrl} Passes the URL of the page where your ad was clicked.
: `( F: s$ z& z C{demographicIds} Passes the ID(s) of the applicable audience segments.
" q% n1 h; [3 A$ c/ @ H{contextualIds} Passes the ID(s) of the applicable contextual categories.
5 e+ C1 n& P6 H+ |$ ]' \{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only)
) F8 ~, C# H, G, M# }, i{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only)- w! ]( `8 {; _, V* z# g
{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only). b! F$ ]4 V1 q$ _$ D% v. O
{carrier} Passes the carrier of the people that click your ads. (mobile only)+ I" _: g8 t* M R# }+ K! b/ O+ |
{device} Passes the device of the people that click your ads. (mobile only)* c; ]- F9 |- J8 L
{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only)+ K* j% y& c6 u9 X
{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only) StartApp Dynamic Tracking Tokens/Scripts/API
* h( e, \4 T p3 c: R. w4 L( N* I3 KTokens Description
' w% N' V- g8 {' U* b- Cuser_id get the Android ID or IDFA of the user who clicked your ad." H4 f7 ^" h. i2 K" y, ^) ?
app_id get the App ID of the publishing app from which every click came.
3 g# K: Z' d+ _! V7 ~4 n" p& Icreative_name get the creative name as you inserted it on our portal.+ ?- Q/ I5 \, }: _' I) M3 A
campaign_id get the campaign ID that was automatically assigned to your campaign on our portal.' N$ j/ i9 p0 w2 }8 a
bid_cost get the CPC bid you used for each click. Go2mobi Dynamic Tracking Tokens/Scripts/API) m2 R$ H; X) F+ a) q3 [
Tokens Description
; W& n1 i% t) S$ m! |0 p{clickid} Go2mobi unique click id
I G$ a" G: l( U `$ o7 r( S4 V{campaign} Go2mobi campaign id# m2 b( G7 z7 W8 C; Y7 d2 n# X2 X0 H
{pln} Exchange placement name
" [! ~% ?/ w. X# N) f{plid} Exchange placement id7 b9 z; h7 @$ f, s1 l: @3 g
{crid} Go2mobi creative id( C3 B- l6 x% f- K2 I% j8 i* E
{imp} Impression dimensions (width x height)' c3 z) Z$ Z$ H _: m6 B5 Q
{cc} Exchange country code of user, }, \. @" H5 i: x, A
{referrer} HTTP referrer url (if applicable)( B4 R# V7 |+ T" o' A7 H
{referrer_domain} HTTP referrer domain (if applicable)3 U6 w% D% L7 T; n1 \7 G+ ]
{isp} Carrier name of user1 o4 }- g$ [) b. C4 t; c: d2 I
{ip} IP address of user$ k9 F/ t- l" V* z( b; }
{xip} Proxied IP address of user& P+ H; s0 c Z- }2 B" m
{country} Carrier country of user
, o2 t0 h+ w5 ]/ H+ b/ ]; |7 H{region} Carrier region of user$ S+ \& }& s: k9 G' Q, u5 x1 t
{city} Carrier region of user/ r. Y4 u) q5 v9 p, m- ^$ O
{agent} Device user agent6 Y7 o- K X* ^3 p1 P
{ua_hash} Device user agent SHA1 hash( B* |- F' G- @) G( J7 k/ u: f
{device_vendor} Device make& t3 }! E/ A# ^3 r9 V/ A, V( v
{device_model} Device model f ]1 D1 P- c2 i }
{os} Device operating system7 g0 _% F" K! J+ z8 x
{os_verion} Device operating system version
! \3 ~* [9 ?! D" T5 j* }{year} Device year of release Decisive.is Dynamic Tracking Tokens/Scripts/API/ c) i6 d: O, H5 {8 c1 Q+ y
Macro Field Info
6 d8 Z/ Y+ K; i6 D{{{bidhash}}} Unique impression ID (Use this to track conversions/actions)
! [! g9 n3 C" S3 U# N{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion)
" ], Y3 E3 e$ V5 O$ ?, U6 `1 n/ q& f{{{creative_id}}} Creative ID (Identifies the creative used in the ad)
4 x* C9 `) d) m{{{ad_name}}} Name of campaign* ]" `/ x2 }# ~1 k# o
{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …)
. m4 ~0 |# l- h7 P, v' a{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …)
l& O1 o! Z$ [{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …)
3 V6 Q7 A; }+ E7 m' o{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …)
4 ]. @% F: z3 e' E0 {- J& C' R8 i{{{media}}} app or site
# F5 [0 c x# `+ r \! j# c- y{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …)
4 s$ u6 |3 u5 ~{{{ip}}} IP address of user
( K5 B+ |1 {. }4 i" T{{{app}}} Name of app where ad is placed- T9 M" }; Q7 p& h2 G! p' R, |5 K5 |
{{{site}}} Name of site where ad is placed
$ }/ v( @* b4 z$ |$ P! x; B, [! o{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.
* J6 K& c* K/ P- S" J{{{ua}}} User agent string: d; G9 u* P0 Y
{{{category}}} IAB Category of site/app# C2 n% L7 N- c+ ?
{{{subcategory}}} IAB Subcategory of site/app
" ]6 J1 E3 G3 `{{{idfa}}} iOS User IDFA Leadbolt Dynamic Tracking Tokens/Scripts/API [TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system, ^. P$ L; g8 l7 G$ W
[CLK_ID] – Click ID as sub1
/ O6 y$ q, f1 r5 ?' V j[PUB_ID] – LeadBolt’s publisher as sub_publisher# v |7 \. m, o: l- H0 O( e" r- B! d
[AD_GROUP_ID] – Sub Ad Group as sub_ad_group" |$ [4 B5 O T0 v) L4 X
[AD_ID] – Ad ID as sub_ad BuzzCity Dynamic Tracking Tokens/Scripts/API {clickcode} To substitute the unique clickcode value associated with this click
5 P* y% X. [* [; Z$ p/ M j5 v7 ^8 O{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering.2 u. w7 r7 L) T6 E( o
{random} To substitute a randomly generated value associated with this click3 n4 C0 ?8 i0 d$ s d& m# a1 s* y
{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z AirPush Dynamic Tracking Tokens/Scripts/API Tokens Description' J$ ]+ v6 f- y" X8 O
%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush.
# ^. S, U1 `7 B# s8 `, D/ N%d% IMEI (MD5 encrypted)
5 C1 Q$ v) L" J4 x8 t# h3 H+ i& a2 ~%androidid% Device android id3 J, _" E) R# |4 X9 }
%carrier% Carrier name% ?$ A a& e' u$ b; v
%device% Phone model! b! K2 M! ^3 _
%manufacturer% Device manufacturer name
/ F3 j' Q7 h r5 p%campaignid% Campaign Id$ z( F" @- y5 @# \
%creativeid% Creative Id
7 k6 s G2 J4 i! s* I- x9 _, p; _%ip% Device ip address
1 Y3 F4 A' F" r" l" R7 [, K%state% State+ m: x$ V( \8 _3 h' a( D j
%city% City
. U. Z6 l' ^) o%dapp% App Id4 `4 r3 N; z& G& v# G
%pubid% Application Developer/Advertiser Id
: ^: _' I1 w$ @$ V%framework% Device OS Version Traffic Force:
3 s( ]: R5 k6 o2 |7 D3 u0 N{site_id} – id of the site on whch the ad is shown0 n6 @; q( j/ ]6 `
{channel_id} – id of the channel on which the ad is shown- b6 K$ _ n0 d) k' p
{campaign_id} – id of the campaign
0 @6 o% q% H& e; k{group_id} – id of the group: x3 k; h0 H* L+ l
{ad_id} – id of the ad x1 q# q% ?+ t0 r9 q
{keywords} – list of keywords by which the ad was found
- W) {( a; Y+ J9 }+ n{v_country} – visitor country
! B; G9 C- c, H& N{v_language} – visitor language
( T: O, `0 b& i8 {* v k{v_browser} – visitor browser
+ k. T$ P& e& d' f{v_os} – visitor operating system Traffic Factory:2 O- Q" S9 f) ~/ c! k; Z! i! j
{campaign.id} Campaign’s id
" n& U7 H1 q5 A5 _{target.bid} Target’s bid+ d; K. _) S, g2 Q, \
{banner.id} Banner’s id# z9 n. A, ~0 W, c
{banner.name} Name of the banner) D$ [7 O- n; `. f5 T5 U
{banner.size} Size of the banner e.g. "338×235"6 C. V8 H1 l5 Z. X$ Y2 {9 O
{target.name} Campaign’s target name& q2 `- g. d2 [
{categories} The page’s categories8 i, {/ l2 n" P5 w& ?6 m
{user.country} 3 letters ISO country code of the user’s country. e.g. "FRA" for France
5 ~. R% y/ J3 u; `{user.browser} User’s web browser
% h2 E5 z# S6 Y$ ?9 N{user.os} User’s operating system AdBucks:
( S% b& s; b+ _5 {4 ^3 Q{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.0 q( R& L( {9 y3 X) B
{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor.3 t# p( _) a# Q* A9 S
{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized.2 @" ^+ T N, h5 K3 i; p
{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.
) e" d; r$ ~* O) f: x+ {{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.! a2 N( _3 d+ L5 U
{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.+ k0 k+ U2 i7 J1 |1 f8 |4 \
{size} : This is a tag that represents a shortcut equivalent to {width}x{height}.* f# x' z$ W+ S. {2 C, s
{year} : This is a tag that represents the current 4-digit year (2014).' F5 c& u: g; M/ a
{month} : This is a tag that represents the current 2-digit month (09). Adxpansion:
' w! G0 i" G3 R: ~{zone}8 D$ C/ ]3 b) M& `
{keyword}
3 h/ r+ s" Q( y{country} 50onRed:
/ Q( Q, ?( u+ O+ a* M& B! W{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id}
9 U# b. Y$ r7 X/ H o
! ~$ G: S9 U( x# u8 p3 `' a( {, } |