之前设置追踪，在token方面设置出错，逛论坛无意发现这篇文章，感觉对新手可能有些用处，有需要的可以看下，除了看token,还可以看下iAmAttila用的流量平台{:soso_e113:} # o- }: j8 b! k3 i7 u' N5 s- m* U! ^
iAmAttila’s TOP List of Traffic Source TOKENS
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ExoClick Dynamic Tracking Tokens/Scripts/API1 u6 j; W9 @6 h* I% b
Tokens Description2 G. i' X0 r1 A4 A- v- V( |
{campaign_id} ID of the campaign.
0 M) c0 U3 w# H{variation_id} ID of the variation. (Banner or landing page)
% C _; p g9 M; K# \' W{src_hostname} Domain name where the ad is displayed.
6 M, c! k+ s. ?9 l0 T: C. \ ]6 P{site_id} ID of the site where the ad is displayed.! q# S n1 j% ~7 g( [, g
{zone_id} ID of the ad zone where the ad is displayed.' ^' D; L# J" s8 o5 A
{category_id} ID of the category detected.
& n) b- v7 |7 d' t4 H{country} 3-char country code of the visitor.
) P. v7 k0 G+ D; u{time} Timestamp, used as a cache buster. MobPartner Dynamic Tracking Tokens/Scripts/API
) t7 I. r$ i' K7 K w3 F c7 LTokens Description
" p# c. b! i- I$ b0 F: w% C[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system" M" a [3 J" `
[=DEVICEID=] The UDID of the Android device as device_id" L6 M1 m, _: E) {* ^ Y6 x3 J/ ~
[=ANDROIDID=] The parameter for Android ID as android_id
2 d% z$ v7 Q) w$ J[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address
" e( `0 k) D0 I[=ODIN=] The ODIN of the Android device as odin/ W g* r1 g" a' t6 M" K V
[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher* Z! r5 B7 f- _4 u' a( P9 F$ e
[=SERVICEID=] MobPartner’s service ID as sub_site
4 O( R [+ I: N( D0 P8 `* s[=CAMPAIGNID=] Campaign name or ID as sub_campaign
* f. L+ A6 v8 i/ ?) _[=ACTIONID=] The action ID as sub_adgroup/ o5 s b7 ?. o5 a' j
[=CREATIVEID=] Ad name or ID as sub_ad PopADS.net Dynamic Tracking Tokens/Macros/Scripts
- O. X# M6 K$ [[WEBSITEID] – ID of the website that was source of the popunder,( P$ \8 ^0 S# a
[KEYWORD] – keyword that was used for keyword targeting,
: e- I0 ]2 s n1 T' @7 s1 M[CATEGORYID] – ID of category that was used for targeting,
! r! m- ^; Y/ M+ v[COUNTRY] – country of the visitor. PopCash Dynamic Tracking Tokens/Macros/Scripts. q, g) j4 f+ o7 D# D- h9 m
%siteid% – Site ID3 G) C" c6 o; _& w" o# V
%cc% – Country Code Plugrush Dynamic Tracking Tokens/Macros/Scripts
. w0 h6 W( [3 G4 v" R$ P$ V# O{$id} – a unique ID of the traffic source/website- d7 T4 q8 m# ^% N, c' f6 U
{$cc} – two letter country code of the visitor
3 a! n) D9 l1 T' E0 ^{$category} – the category of the traffic source/website' U* b0 X. E/ M! d% s. }, ~4 m( S9 U
{$domain} – the domain of the traffic source/website
- l& }' o1 Z" f4 H$ Q$ m) G4 }{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube)
3 c9 D+ G# Y1 `+ L4 V{$ad_id} – a unique ID of your ad (works on PlugTraffic only)
% e( _/ x) G# C0 C{$ad_ref} – your internal ad reference (works on PlugTraffic only) SiteScout Dynamic Tracking Tokens/Scripts/API' ?0 b& {) v4 p3 x2 T) Q8 `0 q
Tokens Description
- V# a e5 }# Y4 o0 u" @{adId} Passes the unique ID # of the ad that was clicked.
% v1 f# Z. o# T* W! K{siteId} Passes the unique ID # of the site where your ad was clicked.0 o+ W$ q0 [+ {# B% M* h: Z/ t
{campaignId} Passes the unique ID # of the campaign that received the click.
5 t# W% C1 m o{networkId} Passes the unique ID # of the exchange where your ad was clicked.
+ o, p) m, t( E% y' o5 z{postbackId} Passes the unique ID # of the visitor that clicked your ad.
) C1 q9 l( a0 z$ U4 V{domain} Passes the domain name where your ad was clicked.
% Q" X9 s3 j2 w' E9 y{pageUrl} Passes the URL of the page where your ad was clicked.
+ w3 N- e! g4 V4 z{demographicIds} Passes the ID(s) of the applicable audience segments.# I) E$ G- @! @! X& d
{contextualIds} Passes the ID(s) of the applicable contextual categories.
5 Q' b# W* p/ X/ y{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only)
* b& K; T' I# N3 l- T8 `- F7 ~. @{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only)
" S4 z% k! K+ V1 f8 z6 ]{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only)/ H6 m/ G" G1 H0 K4 R$ \1 D3 B, x ~0 G
{carrier} Passes the carrier of the people that click your ads. (mobile only)
% n1 V( s& |5 K3 k{device} Passes the device of the people that click your ads. (mobile only)
3 L8 q4 h8 p F3 K0 K2 t{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only)
+ G+ t0 t2 t' H- }, l: J{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only) StartApp Dynamic Tracking Tokens/Scripts/API
$ l) i" U: r$ C# ^* {% jTokens Description1 c6 T7 l0 ~! l; {( v, `. z( M
user_id get the Android ID or IDFA of the user who clicked your ad., |; N6 b5 ? M( g n
app_id get the App ID of the publishing app from which every click came.
5 W& C$ U& g: V6 o, Mcreative_name get the creative name as you inserted it on our portal.
: D/ }" j4 G8 Pcampaign_id get the campaign ID that was automatically assigned to your campaign on our portal.+ t& e4 l, x* a' z% v7 b) G
bid_cost get the CPC bid you used for each click. Go2mobi Dynamic Tracking Tokens/Scripts/API
1 \' D% W7 r+ Y5 W! MTokens Description" M% b7 V! [/ c; H w/ T+ e) I
{clickid} Go2mobi unique click id- i* d1 R- U0 Q$ B
{campaign} Go2mobi campaign id
) e1 y9 C) w( w, ^# z, D/ v{pln} Exchange placement name$ t. A' Z% G% |) C, O9 f- b
{plid} Exchange placement id% Z- {+ Z! X. ~* P. X
{crid} Go2mobi creative id
G6 I e* |& H, h2 P: g{imp} Impression dimensions (width x height)8 W" N1 S0 x2 |5 S) e1 @" A- o; U
{cc} Exchange country code of user; j: o0 Y+ Q8 S7 g5 v- \: Q& @
{referrer} HTTP referrer url (if applicable)
0 ]3 e# t: I6 t6 u+ E8 T{referrer_domain} HTTP referrer domain (if applicable)! G( J( W- H0 R( {# F7 t# D
{isp} Carrier name of user2 P2 O& n6 u# G5 p
{ip} IP address of user
) H3 A1 ^; C" g1 ^3 k7 Z{xip} Proxied IP address of user
# I# N0 v: |4 v% }+ O9 ~2 T6 f{country} Carrier country of user
# i0 Q2 D/ u& x- k. \. s{region} Carrier region of user
- Y4 ?2 g6 p8 J# L7 C{city} Carrier region of user
9 U' Q" t. h+ k n& s$ j{agent} Device user agent3 Z2 F) ?. b* j) e' s
{ua_hash} Device user agent SHA1 hash
( F' M+ s/ \* e& w6 Y9 S{device_vendor} Device make
& [5 \6 A+ z* f3 `4 `) t8 B0 g8 s{device_model} Device model
: G7 E: U; C$ S3 H6 u/ ]/ k{os} Device operating system
* g* ?' y% F, C3 l) o{os_verion} Device operating system version
5 U( O) O0 }: u8 `: ?{year} Device year of release Decisive.is Dynamic Tracking Tokens/Scripts/API/ I* C# q8 m* q" k6 ]
Macro Field Info0 Y) V5 k& b- g. b
{{{bidhash}}} Unique impression ID (Use this to track conversions/actions)0 i1 Z0 c) z0 S' ?6 U! C0 h
{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion) ~5 {7 k6 Z% M8 Y3 o
{{{creative_id}}} Creative ID (Identifies the creative used in the ad)0 R9 g4 f1 ~/ k9 ?* }$ W
{{{ad_name}}} Name of campaign& r- A. g. V9 x1 b
{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …)+ P: ]6 P$ _* z" W4 L
{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …)
4 _. x4 |7 n* I$ v{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …)
& N1 U' S" r# W! r{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …)0 |0 m' x5 @. {0 Q( x
{{{media}}} app or site
6 o, C+ F3 i) G8 P{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …)% u3 |. {8 D4 q1 W
{{{ip}}} IP address of user$ {+ G8 M( ~+ P
{{{app}}} Name of app where ad is placed* d. D4 s* R" ?% c, J8 D
{{{site}}} Name of site where ad is placed8 l0 c0 @1 C0 [& k/ N) d6 A8 F
{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.
! j1 g- X' O, Y/ K' ]{{{ua}}} User agent string
1 M& |6 N% D: p9 K5 x$ ]- {: D{{{category}}} IAB Category of site/app
* n& g1 a' {5 x# A7 |( I{{{subcategory}}} IAB Subcategory of site/app
: L+ }( b4 z! ?{{{idfa}}} iOS User IDFA Leadbolt Dynamic Tracking Tokens/Scripts/API [TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system
$ l, ]; T( P$ x# Q[CLK_ID] – Click ID as sub1
0 _3 {3 G$ B6 `7 L3 H[PUB_ID] – LeadBolt’s publisher as sub_publisher0 K% J. k( W* B& J
[AD_GROUP_ID] – Sub Ad Group as sub_ad_group
$ J5 o2 U1 I" Q9 t3 j' T Y3 t[AD_ID] – Ad ID as sub_ad BuzzCity Dynamic Tracking Tokens/Scripts/API {clickcode} To substitute the unique clickcode value associated with this click
; }: o3 Q5 |# @1 J5 L% `- G{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering.) m% l/ y+ H. j* |3 ]1 {
{random} To substitute a randomly generated value associated with this click3 u8 ^0 W5 u4 @: n [
{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z AirPush Dynamic Tracking Tokens/Scripts/API Tokens Description
' O6 {9 ?+ K, O! p/ ~8 i%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush.
1 D. O( `$ a$ H% |" L( ]%d% IMEI (MD5 encrypted)* g* b" }' p3 u) e9 a5 W
%androidid% Device android id$ R* H, t+ B& k. S1 _
%carrier% Carrier name s9 Y. g! i; ^9 [; e8 j* U
%device% Phone model: F- L6 ~% p3 V: l Q) U0 x
%manufacturer% Device manufacturer name! h$ P$ V$ `+ G
%campaignid% Campaign Id
5 _6 E" ]8 \! c$ B1 ?%creativeid% Creative Id3 i+ R6 E) a& g. r3 h0 c
%ip% Device ip address
% _1 {) G; p2 z' e: v2 }3 P5 B2 j7 c%state% State$ j/ ^! F& Q9 g1 I3 ?
%city% City
: o1 C0 _- X& r y%dapp% App Id: J0 L- q* U8 ?% o
%pubid% Application Developer/Advertiser Id! B5 p5 S: k/ r$ t! c1 I' ?
%framework% Device OS Version Traffic Force:+ A/ L% p: m; n& ~2 ?) X" q) y
{site_id} – id of the site on whch the ad is shown
: ]) W# U8 A5 k3 _1 ^{channel_id} – id of the channel on which the ad is shown }+ l% b) ?! ~. Z- B' [
{campaign_id} – id of the campaign$ e2 ?& V( M$ \* B
{group_id} – id of the group
4 |; @( d8 w0 k- c, L{ad_id} – id of the ad
/ l, |4 K! b. r F{keywords} – list of keywords by which the ad was found
3 s7 c9 y# @% J( i( z# }% ^{v_country} – visitor country
: U6 Z, W* C9 O{v_language} – visitor language U+ Z4 \7 |: W
{v_browser} – visitor browser0 Q- i! C4 r( z. J5 O5 H, d
{v_os} – visitor operating system Traffic Factory:1 O, Z0 ^# m3 e, Z$ ~/ L
{campaign.id} Campaign’s id. `$ @3 e& y) e- O
{target.bid} Target’s bid* a9 Y" P+ A0 K5 R4 t- A1 w6 }
{banner.id} Banner’s id* E5 I! w h: M
{banner.name} Name of the banner
3 ]6 z1 s4 w# o0 b* R. H# @/ _8 D{banner.size} Size of the banner e.g. "338×235"8 j/ A2 c {% g: _% Y- ^
{target.name} Campaign’s target name
% e9 Q m5 s/ ?" u! L) Q% J: j% b{categories} The page’s categories
2 s0 F& i% N! C- h{user.country} 3 letters ISO country code of the user’s country. e.g. "FRA" for France1 V2 _# Y% s% N1 w: m! z& V
{user.browser} User’s web browser
) j2 w- r/ l) O* O7 ]4 A{user.os} User’s operating system AdBucks:1 U. l# D, ]) ~% G( z
{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.
3 K' E2 ^6 K1 [! E- X{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor.3 |/ Z1 [4 [* `6 a4 }# E
{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized.6 S6 Q/ `% g/ G$ C
{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.
- i! L& L6 {* O! a& x{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.! f( n7 n7 ~6 S; M7 J
{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.. ?& E/ a# G% ^
{size} : This is a tag that represents a shortcut equivalent to {width}x{height}.8 T9 B& p0 I: K6 O7 M2 z, b; m
{year} : This is a tag that represents the current 4-digit year (2014).: A; Y5 K) ^# W, k
{month} : This is a tag that represents the current 2-digit month (09). Adxpansion:
- y' n) P4 ]% ]+ B* u+ C. u3 c{zone}. Z( `5 I6 Q+ ?: Y
{keyword}, L6 B8 J6 w; L
{country} 50onRed:% \) ? `5 {8 M3 G% T
{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id}
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