之前设置追踪，在token方面设置出错，逛论坛无意发现这篇文章，感觉对新手可能有些用处，有需要的可以看下，除了看token,还可以看下iAmAttila用的流量平台{:soso_e113:} 7 }8 ]0 Y. ?8 {6 q8 y
iAmAttila’s TOP List of Traffic Source TOKENS
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ExoClick Dynamic Tracking Tokens/Scripts/API
) h7 k# R/ K$ U f% x2 h( wTokens Description) X: T3 C7 J7 z% F+ b/ {
{campaign_id} ID of the campaign.1 r/ W. p5 v* ]
{variation_id} ID of the variation. (Banner or landing page)
' k1 r% @4 M* z" ~' o' M0 c9 N{src_hostname} Domain name where the ad is displayed.
+ y4 E- J, A, q* @; D3 H! s{site_id} ID of the site where the ad is displayed.& y. z" o( g* O. v3 m$ h
{zone_id} ID of the ad zone where the ad is displayed.
! [4 A0 s% I' h; v$ z{category_id} ID of the category detected.
+ T4 D0 ?9 r' w D{country} 3-char country code of the visitor.8 ]3 m! e7 l9 p6 i3 f( R3 V# I$ [
{time} Timestamp, used as a cache buster. MobPartner Dynamic Tracking Tokens/Scripts/API. I$ E7 M: y0 b
Tokens Description
( S" \3 \2 ]4 @3 v F$ b[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system
1 H$ s6 r0 @- C! Y[=DEVICEID=] The UDID of the Android device as device_id9 z, @0 Q+ f0 t' y. j4 g- ]( b
[=ANDROIDID=] The parameter for Android ID as android_id: `; q, M" N% p
[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address
1 P& C% `& T: N* C9 p[=ODIN=] The ODIN of the Android device as odin
1 P k- Q( g5 t* s4 g! V) G ?[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher+ O+ f$ @& ~! C. O5 E! b% t
[=SERVICEID=] MobPartner’s service ID as sub_site
& y9 Z3 v- b2 S+ S8 z( H[=CAMPAIGNID=] Campaign name or ID as sub_campaign3 D) ^1 _8 A9 r$ C
[=ACTIONID=] The action ID as sub_adgroup
5 \# x4 o; o5 y6 X6 H[=CREATIVEID=] Ad name or ID as sub_ad PopADS.net Dynamic Tracking Tokens/Macros/Scripts 9 o3 Q C+ [- ^4 q
[WEBSITEID] – ID of the website that was source of the popunder,7 ?" f$ |, F% A% |4 b. N
[KEYWORD] – keyword that was used for keyword targeting,
, l. ` B z' W7 C! ][CATEGORYID] – ID of category that was used for targeting,
( [0 i# y8 J1 w+ [2 Y[COUNTRY] – country of the visitor. PopCash Dynamic Tracking Tokens/Macros/Scripts
7 r9 q+ O9 l8 Q! Q" G; R%siteid% – Site ID( f& p3 E8 I2 [5 `' W+ F6 M
%cc% – Country Code Plugrush Dynamic Tracking Tokens/Macros/Scripts, C, y. N! P% \
{$id} – a unique ID of the traffic source/website( L# i# z6 ^0 y/ ]- X, h7 v( X
{$cc} – two letter country code of the visitor
9 e9 S A, C$ \; m }0 w{$category} – the category of the traffic source/website: r* D. n! R, _! ~
{$domain} – the domain of the traffic source/website
! n* i7 o! m' m7 n B{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube)
0 L5 h Z7 E3 m7 `{$ad_id} – a unique ID of your ad (works on PlugTraffic only)# s% e& ^* s' M0 e8 o' Y
{$ad_ref} – your internal ad reference (works on PlugTraffic only) SiteScout Dynamic Tracking Tokens/Scripts/API
/ s: Z( a, f# i& q& oTokens Description% g) Y# o* E/ \% N: V; ~
{adId} Passes the unique ID # of the ad that was clicked.
! f' b) A6 F# u$ F! {( M: {{siteId} Passes the unique ID # of the site where your ad was clicked.
& A; o( M) O3 B0 x( t; |* U. V0 }{campaignId} Passes the unique ID # of the campaign that received the click.- F) x# y6 H1 U! F) p9 Z1 [; J
{networkId} Passes the unique ID # of the exchange where your ad was clicked.! K/ n3 X! T5 `/ L& N# Y! Z
{postbackId} Passes the unique ID # of the visitor that clicked your ad.0 S3 k& z: J& c) U. @: G
{domain} Passes the domain name where your ad was clicked.* y* c% `2 b' U. J7 M4 m
{pageUrl} Passes the URL of the page where your ad was clicked.
' U' i5 s6 Y( j/ C{demographicIds} Passes the ID(s) of the applicable audience segments.9 \0 [6 \2 X& P7 ]# [' v
{contextualIds} Passes the ID(s) of the applicable contextual categories.. n0 Z& d9 @5 u* O0 R
{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only)
4 O4 s+ L+ c/ s' q( j: I{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only)- z+ {2 m. G% d& @- E7 H( Q
{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only)3 X3 s$ Z* I6 o0 S
{carrier} Passes the carrier of the people that click your ads. (mobile only)" d( m. Z, S: I& Z1 O# K7 J
{device} Passes the device of the people that click your ads. (mobile only)
2 t! ^! o: P& N' I+ u{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only)
4 O. h4 m8 |' ~# ]+ ^9 Y4 o{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only) StartApp Dynamic Tracking Tokens/Scripts/API
: a% Y5 P0 |* L" Z7 Q/ g/ {7 J6 a2 }Tokens Description" [+ _" p) a( C7 A q8 r
user_id get the Android ID or IDFA of the user who clicked your ad.
: e: ^1 _$ {$ j, Z( Z6 h, lapp_id get the App ID of the publishing app from which every click came.
9 v, o0 M" A& u" C& ]2 x, ^! _creative_name get the creative name as you inserted it on our portal.7 w9 ^& c1 x' Z' M6 h$ }! X% \
campaign_id get the campaign ID that was automatically assigned to your campaign on our portal.
3 w/ c; m: H( R0 J2 D( {( _bid_cost get the CPC bid you used for each click. Go2mobi Dynamic Tracking Tokens/Scripts/API* d+ `- O2 ^6 j+ `0 h
Tokens Description
" y# k" u) ~6 y) U4 Y* y+ i3 M& H{clickid} Go2mobi unique click id
2 I- S, U9 y, `5 b# x{campaign} Go2mobi campaign id5 U3 J7 z. G0 _/ f% d, s
{pln} Exchange placement name
: D5 v3 P n8 J M! U{plid} Exchange placement id
& _& j6 l, P$ J, Z4 E# y: i) @{crid} Go2mobi creative id' u8 l' q9 U3 b* l* X% k' j
{imp} Impression dimensions (width x height)% M) l6 w, r3 W% \
{cc} Exchange country code of user5 M/ S5 W8 F: \" f# q5 K. l6 R
{referrer} HTTP referrer url (if applicable)
4 g4 [% l T4 [: |' H+ a# J/ O. q1 ^! o{referrer_domain} HTTP referrer domain (if applicable)1 j" C0 p& D/ K+ \5 l0 ~
{isp} Carrier name of user
0 r" v8 g$ S) j( c" Q t{ip} IP address of user
1 i2 b2 v2 o5 Y' f F{xip} Proxied IP address of user
( c" q+ ]8 U, `0 D{country} Carrier country of user
2 F- H; A+ T& z) o{region} Carrier region of user
2 @) c+ S% n$ b( z3 n{city} Carrier region of user. [( [. J1 x. a( c: }! v
{agent} Device user agent
6 Y, |/ g; o) G{ua_hash} Device user agent SHA1 hash2 y9 ?, }5 i8 q+ O5 J! p
{device_vendor} Device make$ Q+ ?4 E) @5 p8 ]. t
{device_model} Device model
$ w7 O# d) x1 R{os} Device operating system0 r8 {' e. n; {" X' |# m
{os_verion} Device operating system version
6 [6 o6 u# f. P{year} Device year of release Decisive.is Dynamic Tracking Tokens/Scripts/API
: m5 d) e6 o& pMacro Field Info; p+ x, g" K; B( L9 {" v( S* ?% o
{{{bidhash}}} Unique impression ID (Use this to track conversions/actions)& n' ]8 M/ e$ y: W, ?
{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion)
7 d" _5 k7 K! o3 _# U4 @{{{creative_id}}} Creative ID (Identifies the creative used in the ad)' A# I o' n5 d! S+ `# O6 k0 c$ |5 }
{{{ad_name}}} Name of campaign
5 j' K8 M4 O v{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …)2 n0 [6 ~0 q) d q
{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …)# A4 E3 v5 o7 s$ J
{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …)
( S% G( |8 [, Y) i" K{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …)
4 _. i! S+ c! h I" l3 U{{{media}}} app or site
& ^7 h, w r0 [4 J% D8 Z{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …)
8 G3 M) \. T9 D{{{ip}}} IP address of user
" r. M5 Y! t$ F- f' v7 f( F{{{app}}} Name of app where ad is placed! u4 [5 g2 [ d+ J; |
{{{site}}} Name of site where ad is placed
4 c/ g: G) C( L6 y& G& [% v# h9 H{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.
. {! c! X! `3 e' z1 P* r{{{ua}}} User agent string
. e+ C. p% g! L! R# C{{{category}}} IAB Category of site/app
' {2 F2 l. a5 t2 V7 Z{{{subcategory}}} IAB Subcategory of site/app
' D3 A& W! l0 \' C{{{idfa}}} iOS User IDFA Leadbolt Dynamic Tracking Tokens/Scripts/API [TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system4 H' ~$ D% w. o$ P0 W4 N/ E
[CLK_ID] – Click ID as sub1" ^6 |! d! y/ T
[PUB_ID] – LeadBolt’s publisher as sub_publisher5 n9 c0 T! j0 m0 N5 Y
[AD_GROUP_ID] – Sub Ad Group as sub_ad_group
. Z4 u! H! ^0 X! z[AD_ID] – Ad ID as sub_ad BuzzCity Dynamic Tracking Tokens/Scripts/API {clickcode} To substitute the unique clickcode value associated with this click% w- Q7 [! p2 B2 X6 L
{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering.
# I& E- M4 S- [5 O8 M5 G{random} To substitute a randomly generated value associated with this click, a. _* D; B4 b3 d! e2 N2 o
{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z AirPush Dynamic Tracking Tokens/Scripts/API Tokens Description% D& }9 y1 r% p! l1 n" x; E: W
%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush.
- A! e" H3 p) X- f+ X& |%d% IMEI (MD5 encrypted)
6 U+ A+ t% l4 e5 |" G( M%androidid% Device android id: w: F4 l, K6 Z
%carrier% Carrier name
+ x* L0 |$ `7 O" s0 Y1 t%device% Phone model: {: ~* l/ J1 J4 a2 E+ g, u8 a( ]
%manufacturer% Device manufacturer name% Z' [4 M( o+ v
%campaignid% Campaign Id
6 A3 b" ^+ r2 Y$ \, y%creativeid% Creative Id: P, d/ D& B8 P) O0 B: l6 ]7 j
%ip% Device ip address& Y, Y- h' M; a6 l: i! x+ Y
%state% State6 A8 o- b' J3 b3 o1 E1 @0 k
%city% City
' r4 |' y4 X, N2 x% |%dapp% App Id. t3 X% E6 B1 A/ J! d! v
%pubid% Application Developer/Advertiser Id2 ~- i; @8 t8 X) s2 u7 r3 z3 k
%framework% Device OS Version Traffic Force:
* X ~! ?: l* {; R{site_id} – id of the site on whch the ad is shown
9 i% G- R7 u. F* c& e; O{channel_id} – id of the channel on which the ad is shown
* F: \7 L! I( o% e' j% [{campaign_id} – id of the campaign L9 O1 n* y$ S l
{group_id} – id of the group
( U, I! |4 l2 U* I! c{ad_id} – id of the ad/ Q& d1 q. X% ]4 y. A6 ^
{keywords} – list of keywords by which the ad was found
2 m& d! k: L; h! {# q% r{v_country} – visitor country
& W/ p/ h2 V6 I' D$ r{v_language} – visitor language
3 ]8 H M) K4 q7 ~# y0 z% j7 ]{v_browser} – visitor browser
! m* N1 t- G2 ]2 [% }5 M) I{v_os} – visitor operating system Traffic Factory:
8 L. H' X- @ v8 b+ [: D6 T{campaign.id} Campaign’s id
- ~+ P7 A" ^7 N( y' @1 Q{target.bid} Target’s bid
2 W4 B' r1 W0 A7 K9 X* O& Z. N- e{banner.id} Banner’s id
% x, P4 |$ ^& y6 I: R{banner.name} Name of the banner
6 ^& Y4 Y+ M! |6 |/ s' W2 A{banner.size} Size of the banner e.g. "338×235"
! {0 F# V- @1 r) w2 J: P{target.name} Campaign’s target name
2 A6 O v6 W6 r8 e6 f- |{categories} The page’s categories2 |7 n9 y% j( P- h+ I* A
{user.country} 3 letters ISO country code of the user’s country. e.g. "FRA" for France* ~' K5 W) T1 e
{user.browser} User’s web browser: \0 I0 Z9 B2 R$ v" G
{user.os} User’s operating system AdBucks:, Q. H" c; d8 S2 U
{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.
; D9 h0 ?9 P0 P! a{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor.
0 y. ~! O9 N4 A{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized.
/ h) U1 n, Q Q, f( H" w5 l2 P{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.! p& j" K) r& i4 U- [2 |
{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.7 N3 [$ b' s1 h- B4 D! o
{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.% F5 S/ B( O$ y7 u
{size} : This is a tag that represents a shortcut equivalent to {width}x{height}.8 r$ Y9 X6 p, U2 b5 b
{year} : This is a tag that represents the current 4-digit year (2014). V& ?$ g& w5 _4 V$ O5 V, D! e
{month} : This is a tag that represents the current 2-digit month (09). Adxpansion:
7 m( m# R; H8 T- e3 Z( F{zone}
# U- z( Q3 }+ \2 c% S; x V{keyword}1 r x$ g8 n( ]) Q& W2 y1 n
{country} 50onRed:# F, \! K& w- @" v. p, r) ^6 W
{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id}
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