之前设置追踪，在token方面设置出错，逛论坛无意发现这篇文章，感觉对新手可能有些用处，有需要的可以看下，除了看token,还可以看下iAmAttila用的流量平台{:soso_e113:} + J) ?" e; r( X, e) N2 `
iAmAttila’s TOP List of Traffic Source TOKENS * h- m k @# @: w
2 ~8 c/ [# z! w- f3 x% t& v& ZExoClick Dynamic Tracking Tokens/Scripts/API& z4 P1 H, j& W8 `
Tokens Description
2 B T1 M. S$ B5 o" F{campaign_id} ID of the campaign.
6 H& N1 C( n! i. S# t# i, P1 a- B{variation_id} ID of the variation. (Banner or landing page)
# V- Z6 L; Q. ?# R6 P3 `' |{src_hostname} Domain name where the ad is displayed.
$ F4 @( P& G) V7 J2 o D{site_id} ID of the site where the ad is displayed.; R2 D5 [4 |: g' m2 n, H: O& l3 A
{zone_id} ID of the ad zone where the ad is displayed.
4 {6 \) @: X U. N$ H8 X. V{category_id} ID of the category detected.
% c5 h W7 h" C) {" f2 U, n) @{country} 3-char country code of the visitor.# b4 l$ x z( {5 z5 d" O l
{time} Timestamp, used as a cache buster. MobPartner Dynamic Tracking Tokens/Scripts/API i! Z6 `9 B2 D; t
Tokens Description: i0 P# ]2 v7 o. Q& f; [
[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system: n- x" H3 B6 J
[=DEVICEID=] The UDID of the Android device as device_id
: J0 T: c! N5 ?% H1 V7 o- w! f+ k8 U[=ANDROIDID=] The parameter for Android ID as android_id
3 y) y& w1 Q* m7 e5 k[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address1 |( \9 H/ c4 S1 y% v( U2 j
[=ODIN=] The ODIN of the Android device as odin2 i, ]6 y" N% H, ?* B+ A+ u
[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher8 H% ^4 }7 w' s: {* E! Y. P' @& b
[=SERVICEID=] MobPartner’s service ID as sub_site3 R8 l* w, B: }2 L; a- m) `
[=CAMPAIGNID=] Campaign name or ID as sub_campaign3 V" Z8 B+ `! n) i5 G b
[=ACTIONID=] The action ID as sub_adgroup
/ v) Q- y& m6 z9 O- J s[=CREATIVEID=] Ad name or ID as sub_ad PopADS.net Dynamic Tracking Tokens/Macros/Scripts
/ [* ]" M! {2 t/ h[WEBSITEID] – ID of the website that was source of the popunder,
( ^& E* G+ O& M$ Z4 G) J[KEYWORD] – keyword that was used for keyword targeting,
& B$ `+ k! E5 g4 J& f[CATEGORYID] – ID of category that was used for targeting,
+ ^% f4 @8 K }$ \/ Z6 N0 k8 O[COUNTRY] – country of the visitor. PopCash Dynamic Tracking Tokens/Macros/Scripts
* `- k/ M2 a" u. X( `1 f/ O%siteid% – Site ID
. r2 l( R( ~7 |%cc% – Country Code Plugrush Dynamic Tracking Tokens/Macros/Scripts# D: w. F/ u, S! O+ P
{$id} – a unique ID of the traffic source/website* u' K0 L' _4 u# e+ _3 \
{$cc} – two letter country code of the visitor
& F/ M( w/ ~" l" ^! X/ A4 Z/ m{$category} – the category of the traffic source/website2 c# U: Y% L7 u: T* z! S
{$domain} – the domain of the traffic source/website4 S9 F: N, I! A1 ^# J
{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube)# _: g A1 ~7 [4 a, o& r+ e' D! M$ t
{$ad_id} – a unique ID of your ad (works on PlugTraffic only)9 H4 R: L& n8 p* F& Z" J' b
{$ad_ref} – your internal ad reference (works on PlugTraffic only) SiteScout Dynamic Tracking Tokens/Scripts/API0 \; ?) d. o0 }# `
Tokens Description" a- z1 b3 {# a P: T0 {9 I
{adId} Passes the unique ID # of the ad that was clicked.
* D ^! w+ q+ u% {, q0 n4 y9 r8 f8 J2 [{siteId} Passes the unique ID # of the site where your ad was clicked.9 u& M, C8 r+ D
{campaignId} Passes the unique ID # of the campaign that received the click.# Z/ X3 c8 i: B: G& b' C2 |4 @- F
{networkId} Passes the unique ID # of the exchange where your ad was clicked.
7 [% c2 U( E2 y" v1 t1 Z{postbackId} Passes the unique ID # of the visitor that clicked your ad.
, P! O& K2 \! N: d. m6 V{domain} Passes the domain name where your ad was clicked.
W2 V$ O: l+ y7 `# W+ N{pageUrl} Passes the URL of the page where your ad was clicked.
5 F8 `* k# \9 L2 T1 c' j p{demographicIds} Passes the ID(s) of the applicable audience segments.
4 T, y: P# Z J: U, ?9 ^{contextualIds} Passes the ID(s) of the applicable contextual categories.
% q$ P: p Y7 k- W{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only)( ?7 f/ M( ?" ^$ M1 V2 z/ {
{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only)* ?7 i% T: v$ H3 o& o! F, s( T6 U$ l
{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only)
* V n- W& d; W{carrier} Passes the carrier of the people that click your ads. (mobile only)+ g/ N' ]* d) Y5 i
{device} Passes the device of the people that click your ads. (mobile only)
$ O z& ]3 l" w+ @: {3 x2 ~. L{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only)" K# E. \1 @& E6 I2 N/ B
{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only) StartApp Dynamic Tracking Tokens/Scripts/API
6 r2 L* r. z* a9 x8 TTokens Description7 }6 h. ]( O* {9 w$ f
user_id get the Android ID or IDFA of the user who clicked your ad.0 c. U- ?# |- F8 ^
app_id get the App ID of the publishing app from which every click came.
) C& I$ N7 j! ]: Lcreative_name get the creative name as you inserted it on our portal.7 I* K6 c2 v+ |" L. L4 w
campaign_id get the campaign ID that was automatically assigned to your campaign on our portal.8 P( Y B5 C- q" N" Y9 G
bid_cost get the CPC bid you used for each click. Go2mobi Dynamic Tracking Tokens/Scripts/API& a# o* M ~. o& }
Tokens Description, N3 v% S/ W/ H* B
{clickid} Go2mobi unique click id) U. S1 R6 ?$ S
{campaign} Go2mobi campaign id
- B3 c: H! Y5 @' B+ M{pln} Exchange placement name4 ^3 `* |0 A% V9 f# U
{plid} Exchange placement id
, B- _5 z8 y$ V7 }, [9 o; Z) W% _! T{crid} Go2mobi creative id `5 f1 W% |6 V1 ?" z# m
{imp} Impression dimensions (width x height)
5 h+ g ]" i; K: R1 X, x+ n5 ?5 N{cc} Exchange country code of user
/ ]+ f0 X4 _1 g{referrer} HTTP referrer url (if applicable)
5 ?+ B3 K" ^* x* ?{referrer_domain} HTTP referrer domain (if applicable)
i$ C+ P% @! y# a! x, n$ _4 _{isp} Carrier name of user" q' C- w, _1 U' L
{ip} IP address of user
5 h& S6 {# I" m3 V- H5 y{xip} Proxied IP address of user+ u; U. E; J- W, P' i. d4 e' a5 o" G
{country} Carrier country of user
. f6 a2 F* z( b& O8 S( Y{region} Carrier region of user: X0 h* @8 K! w- e
{city} Carrier region of user
& v0 A. v& d h& T{agent} Device user agent
" G) ~+ O ]& }- S' A3 [$ m' V$ Q- C{ua_hash} Device user agent SHA1 hash9 L" \) `' b9 j0 j
{device_vendor} Device make
5 f9 D5 d( d7 A/ R8 Y6 G/ B{device_model} Device model
, R8 \9 i) X1 ^1 v) }3 s! E* ~{os} Device operating system
7 m8 Y: ~- L" n% |# f: S7 n{os_verion} Device operating system version
" }3 W7 c9 B' M, z# A9 U{year} Device year of release Decisive.is Dynamic Tracking Tokens/Scripts/API
) q- ]3 F9 ~ w- O7 [0 aMacro Field Info
2 z) \2 w) G$ _0 n{{{bidhash}}} Unique impression ID (Use this to track conversions/actions)1 ^7 ~4 N6 k$ t& Q0 h9 @
{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion)
# [' |" W% {' O! W0 `! |% R1 Q{{{creative_id}}} Creative ID (Identifies the creative used in the ad); |1 a& |# _/ V" X% _6 W" r+ l# j
{{{ad_name}}} Name of campaign
: z. B* S5 p$ \; y0 G0 m{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …)1 L. |9 Q. d; |# J% m6 }
{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …)* a0 U( w5 e& f2 Q# @
{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …)4 M" h/ o* I) A6 K* g5 t* ^* S
{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …)
3 y& [! g% T9 P! [9 v% J- L{{{media}}} app or site
$ [7 o( c9 o- E5 a- S/ p$ Z{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …)
$ ]/ G9 v/ o! o% G& N m Q" ?{{{ip}}} IP address of user
+ c+ N7 O2 d0 j. f5 ^{{{app}}} Name of app where ad is placed- s! X/ g! c/ _1 B9 _
{{{site}}} Name of site where ad is placed
* O w$ w* ~+ B, o$ w{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.
$ y: T' e! t7 Z- i{{{ua}}} User agent string
6 w8 W$ q2 O- q; Y{{{category}}} IAB Category of site/app5 i+ k q& b# H* ]9 E
{{{subcategory}}} IAB Subcategory of site/app. \( P7 J; J# Q. B0 e
{{{idfa}}} iOS User IDFA Leadbolt Dynamic Tracking Tokens/Scripts/API [TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system
) Z* n$ q; t `# g( z1 b/ L3 B[CLK_ID] – Click ID as sub1. j" K( m) P/ i/ q% y- ~9 q( u
[PUB_ID] – LeadBolt’s publisher as sub_publisher5 o* ?/ ~; I! F, b8 y+ b/ }
[AD_GROUP_ID] – Sub Ad Group as sub_ad_group
% A# r& }& @3 C2 B) t[AD_ID] – Ad ID as sub_ad BuzzCity Dynamic Tracking Tokens/Scripts/API {clickcode} To substitute the unique clickcode value associated with this click K; X3 ~1 _: `' K
{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering.
6 Q5 ^! f8 h" q' {& E{random} To substitute a randomly generated value associated with this click
+ j( z: Z: W Y! s) A% |{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z AirPush Dynamic Tracking Tokens/Scripts/API Tokens Description5 o% c4 w! P/ S5 ~% L0 v# i
%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush.* b! T& P0 S1 S) V( P: q% {* a
%d% IMEI (MD5 encrypted)# K& h. S( J( U5 n! |) y0 j
%androidid% Device android id
/ h( [5 p/ a7 {5 _; Y) S* m$ h%carrier% Carrier name
4 I" m. |/ ~# F8 v$ i. w%device% Phone model5 n8 Z E$ d/ r* ]
%manufacturer% Device manufacturer name, H/ X# }1 j! ^# {
%campaignid% Campaign Id9 j/ v$ G0 x1 d% v) p
%creativeid% Creative Id
2 p/ k Y' d2 i3 b" o8 `7 m7 @) o9 ]%ip% Device ip address
1 S# e/ g. T5 h6 X9 N4 f%state% State. b! f7 R) Y! [% m8 `0 a7 U9 O C T
%city% City
' ~, F* R9 t/ ^$ n& l/ r%dapp% App Id1 N ]; A: m) P7 H3 v
%pubid% Application Developer/Advertiser Id- J! b; p) L- T2 c
%framework% Device OS Version Traffic Force:% R- ~, Z& f7 v$ x( i
{site_id} – id of the site on whch the ad is shown7 p: Z* b# [4 J
{channel_id} – id of the channel on which the ad is shown8 _. w, v& Q7 t1 [
{campaign_id} – id of the campaign7 q2 @$ [! n& V, @; E
{group_id} – id of the group
1 _' q, h1 y$ i! h7 b% P3 y{ad_id} – id of the ad
7 ], V( G( t9 F{keywords} – list of keywords by which the ad was found
7 W B( q, G/ ~8 ~2 f% O{v_country} – visitor country* j8 a0 N9 D! A% v
{v_language} – visitor language$ J/ x3 h$ h2 J$ ~* {
{v_browser} – visitor browser3 }3 _% f9 ?. |5 Y' W$ t3 Z
{v_os} – visitor operating system Traffic Factory:
6 t: `' r# |- a+ l ?7 j" F; m{campaign.id} Campaign’s id
7 j1 v& c2 }6 u! a% H{target.bid} Target’s bid
" P8 D1 w5 A, Y{banner.id} Banner’s id2 G ^5 o+ j. t1 e0 l ?, k
{banner.name} Name of the banner
( E& M; L3 T* V# M{banner.size} Size of the banner e.g. "338×235"# r! N- i/ h' d% t6 G9 M" l0 f
{target.name} Campaign’s target name0 ^" v& D1 G/ K+ A2 c! R
{categories} The page’s categories
+ n) e9 r8 q: l$ A6 t6 _4 k{user.country} 3 letters ISO country code of the user’s country. e.g. "FRA" for France5 Z# k% f+ P( X+ X# I z
{user.browser} User’s web browser
/ e' t/ g6 d/ e: {- O7 {% G{user.os} User’s operating system AdBucks:; f( d( W5 R! K+ m& U x. M
{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.
' `* {6 x$ ~; e0 V. z{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor.9 ~- V! R7 J8 M. `
{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized.0 F+ c0 C& C: e* J. r
{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.9 }( w: k: x7 D0 H6 a
{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.! ]7 ], K5 n! B) E/ T
{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.+ M# @2 Y- V5 O# w; ^
{size} : This is a tag that represents a shortcut equivalent to {width}x{height}.
6 M3 O. y) _% \9 {2 f% w{year} : This is a tag that represents the current 4-digit year (2014).( e/ s& e1 r4 j+ ~* [
{month} : This is a tag that represents the current 2-digit month (09). Adxpansion:& V( r- U% D3 W# T( ~0 H
{zone}) y3 T3 h3 M7 d! H# [
{keyword}
4 Y5 @! G: ?% b7 s& B7 T{country} 50onRed:8 e+ A, G# K8 Y
{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id}
8 z- U- c6 G2 F. @* P X. n6 A& w6 C7 @' M
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