之前设置追踪，在token方面设置出错，逛论坛无意发现这篇文章，感觉对新手可能有些用处，有需要的可以看下，除了看token,还可以看下iAmAttila用的流量平台{:soso_e113:} - r4 K$ [4 ^$ y V
iAmAttila’s TOP List of Traffic Source TOKENS
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9 }9 [* l2 A! L) G' @3 q3 C9 dExoClick Dynamic Tracking Tokens/Scripts/API
9 v& R, A- N% R" R. G1 dTokens Description
3 H$ r9 k; g$ G Y; H{campaign_id} ID of the campaign.
' y$ G# r" u, q* u2 v: \6 y8 q( W/ y{variation_id} ID of the variation. (Banner or landing page), h9 h9 T/ D. e }: y
{src_hostname} Domain name where the ad is displayed.# @, q+ Q& p" T* S* @
{site_id} ID of the site where the ad is displayed.: f, I; B7 f! P! N3 ?
{zone_id} ID of the ad zone where the ad is displayed.( p8 C z7 l+ }6 C, L0 U+ o
{category_id} ID of the category detected.
9 T6 [ ~% m7 w5 b% A{country} 3-char country code of the visitor.
a- P( G* p. L' i9 C) a9 d{time} Timestamp, used as a cache buster. MobPartner Dynamic Tracking Tokens/Scripts/API
/ J8 _( H1 X! M& V' [Tokens Description) N8 P6 g" V$ k3 H5 f
[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system- a& t9 L s) o# a. m( f
[=DEVICEID=] The UDID of the Android device as device_id
7 h, K7 C! l/ Z+ T3 Y( _[=ANDROIDID=] The parameter for Android ID as android_id, V; |- N6 r+ x- m7 f$ F. h
[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address# }( ?7 _6 _+ s# e# R5 y9 j+ S
[=ODIN=] The ODIN of the Android device as odin
. }3 ^2 p; ]+ f$ I) ?[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher
* o# d2 R# ?) P# v* B[=SERVICEID=] MobPartner’s service ID as sub_site
+ |8 J7 t' J1 r5 _$ Y* e6 E, E[=CAMPAIGNID=] Campaign name or ID as sub_campaign
" F' V5 _- i" }; L" Z! d1 P, p[=ACTIONID=] The action ID as sub_adgroup+ g6 P3 k2 b0 D+ u$ t
[=CREATIVEID=] Ad name or ID as sub_ad PopADS.net Dynamic Tracking Tokens/Macros/Scripts ) S8 q q4 M5 T N% e. }: ` @
[WEBSITEID] – ID of the website that was source of the popunder,& _) W# j( j5 J
[KEYWORD] – keyword that was used for keyword targeting,
2 @/ y7 s1 z r8 v1 `# C, p[CATEGORYID] – ID of category that was used for targeting,- a D/ U2 C; n5 W7 ^4 a
[COUNTRY] – country of the visitor. PopCash Dynamic Tracking Tokens/Macros/Scripts
" p: W: z: f) y' u%siteid% – Site ID `0 A/ k& V8 d2 D9 D
%cc% – Country Code Plugrush Dynamic Tracking Tokens/Macros/Scripts
" Y) ] p6 c8 P" v/ v{$id} – a unique ID of the traffic source/website# {- @2 V! z/ z
{$cc} – two letter country code of the visitor# R! c/ J7 ~2 V/ a. e
{$category} – the category of the traffic source/website5 x& N9 x g; e, c& s9 N
{$domain} – the domain of the traffic source/website
: z. U. h# d! ^0 n' D{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube)8 j1 k0 Q; H) `" b: q; j: `
{$ad_id} – a unique ID of your ad (works on PlugTraffic only)
* z, e: V( ]7 ? o4 k{$ad_ref} – your internal ad reference (works on PlugTraffic only) SiteScout Dynamic Tracking Tokens/Scripts/API7 |' |: [2 {# G; [' X( q
Tokens Description h) g0 p3 @/ r
{adId} Passes the unique ID # of the ad that was clicked.
0 x |4 ~8 S0 ^& j3 J" [9 e{siteId} Passes the unique ID # of the site where your ad was clicked.$ p6 _( @# U4 q' m
{campaignId} Passes the unique ID # of the campaign that received the click.
, ^4 t6 Q" h3 ~0 G0 N8 T{networkId} Passes the unique ID # of the exchange where your ad was clicked.! Q+ Y( t4 R7 A# U
{postbackId} Passes the unique ID # of the visitor that clicked your ad.
4 D, Q) P% B" ?{domain} Passes the domain name where your ad was clicked.2 n9 s, b1 o5 {' D
{pageUrl} Passes the URL of the page where your ad was clicked.
& c6 [) T* f/ J" t: F6 l{demographicIds} Passes the ID(s) of the applicable audience segments. @1 f$ |3 {% r7 @2 i% f( ~' w" D
{contextualIds} Passes the ID(s) of the applicable contextual categories.( V3 X2 d/ J$ b: C. k4 f
{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only)8 I5 [5 h- @2 ] @" U* J
{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only)+ C% X! K b8 A8 J
{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only)9 ~6 t7 R5 F- T- _# R
{carrier} Passes the carrier of the people that click your ads. (mobile only)8 v; F7 s5 e& r/ v
{device} Passes the device of the people that click your ads. (mobile only)! q0 I3 r9 N5 I
{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only): e, n$ ]1 g& q! Y8 `& d5 r* s# h$ y
{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only) StartApp Dynamic Tracking Tokens/Scripts/API" |2 P; [4 I) |+ Z" }9 z1 R1 j' I' e
Tokens Description
! w3 H* ?* N2 {& i8 Q) Q3 xuser_id get the Android ID or IDFA of the user who clicked your ad.4 S- f* A6 A3 H- w- m
app_id get the App ID of the publishing app from which every click came.+ W' j5 m; O1 ^# R
creative_name get the creative name as you inserted it on our portal.
! k. G( `5 _) b3 l& ]campaign_id get the campaign ID that was automatically assigned to your campaign on our portal.5 V) G' Z8 E- ^9 M' F
bid_cost get the CPC bid you used for each click. Go2mobi Dynamic Tracking Tokens/Scripts/API7 \/ g& j- ^' s. s
Tokens Description
& {( q1 K T& y) }) D{clickid} Go2mobi unique click id8 ~7 f1 p3 L: ?# W
{campaign} Go2mobi campaign id
# U. O5 A$ J. W0 E c9 }{pln} Exchange placement name- F! m/ ]+ u/ h. f# Y! U
{plid} Exchange placement id
! Z, j5 f% X" l6 s, J# B* D{crid} Go2mobi creative id
, E3 y' t0 f4 v/ w: J4 ~: N{imp} Impression dimensions (width x height)
2 j- [5 K% T9 u4 R" g8 z{cc} Exchange country code of user
6 D' g) z9 a9 O; |& d{referrer} HTTP referrer url (if applicable): q; \5 P5 ~9 s
{referrer_domain} HTTP referrer domain (if applicable)' h1 A t5 n; K; n; ^3 M
{isp} Carrier name of user" z/ ~- m6 f. _6 _5 u7 U
{ip} IP address of user
# K& a" `8 n3 p u( w; |2 Z{xip} Proxied IP address of user: r6 x1 J" O' I: F
{country} Carrier country of user% a3 L; G5 D8 Z" I$ z3 N) s
{region} Carrier region of user, B; Q6 U% C3 O4 p2 m
{city} Carrier region of user' R$ t( I% l. N- _3 t% O
{agent} Device user agent" d8 j4 }- B6 Q- m! b
{ua_hash} Device user agent SHA1 hash
w4 W; w" ]1 {! B5 o9 M{device_vendor} Device make% l7 W( \# P# G8 f- ]
{device_model} Device model, Y" o* L' e/ n5 n5 E+ u
{os} Device operating system
. `& j' X3 W3 Q{os_verion} Device operating system version8 {5 n9 o/ T: ^- w
{year} Device year of release Decisive.is Dynamic Tracking Tokens/Scripts/API, [ h. |# b* k4 d
Macro Field Info
1 g) x) e, D" t" J% g{{{bidhash}}} Unique impression ID (Use this to track conversions/actions): ^2 g2 h; J p
{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion)
- J3 g) {/ ~4 j8 S; M0 b{{{creative_id}}} Creative ID (Identifies the creative used in the ad)
" S, C! Z' S/ d3 t{{{ad_name}}} Name of campaign! }: B7 Y9 |7 `) A6 t: T: h
{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …)
% e7 H* V/ n& q/ Z7 o{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …)
! Z: C3 F$ X7 e7 P2 T{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …)5 t4 i# A& T$ i+ L
{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …)
8 ~1 g; O/ m+ g. G: ?{{{media}}} app or site. T( H; H( L3 }" g
{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …)
8 n( Z) K* c2 m# Q7 Q& f. s{{{ip}}} IP address of user
6 D0 J X J5 ^& J{{{app}}} Name of app where ad is placed/ Y/ v! g- H# h$ U! F }
{{{site}}} Name of site where ad is placed6 _$ {7 k' o- F; y) N
{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.
6 o; |9 x9 z' }) v0 h; f{{{ua}}} User agent string% M( j1 I9 z8 T2 K6 t6 y
{{{category}}} IAB Category of site/app
, B7 _9 g8 g1 j: J{{{subcategory}}} IAB Subcategory of site/app2 B0 D% ^$ U; Y+ K( m' Y
{{{idfa}}} iOS User IDFA Leadbolt Dynamic Tracking Tokens/Scripts/API [TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system
/ A7 A. a' j9 N/ ] k$ F[CLK_ID] – Click ID as sub17 j6 A' ^1 V7 `, i6 q3 j
[PUB_ID] – LeadBolt’s publisher as sub_publisher. W7 D* ?" B1 f3 H% ]% g9 k/ m
[AD_GROUP_ID] – Sub Ad Group as sub_ad_group
& d/ a& `3 _1 H- K9 ?! \[AD_ID] – Ad ID as sub_ad BuzzCity Dynamic Tracking Tokens/Scripts/API {clickcode} To substitute the unique clickcode value associated with this click
7 b9 J) T7 z( c{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering.$ W* s- Q- h6 S, R5 ]2 ]
{random} To substitute a randomly generated value associated with this click5 x4 s7 h6 B1 O6 V
{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z AirPush Dynamic Tracking Tokens/Scripts/API Tokens Description4 m% d$ @: T7 q; B, I* I" Y
%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush.
$ m4 H b) f% v5 R$ G' x/ W%d% IMEI (MD5 encrypted)3 B: \% i. L) y i
%androidid% Device android id; b) d1 p* A/ k7 N+ H2 W- `4 z
%carrier% Carrier name/ q5 w9 K0 n4 d+ W% P* `
%device% Phone model
. C6 C7 r+ a* t$ s6 g- g%manufacturer% Device manufacturer name. E+ j9 K% I4 A
%campaignid% Campaign Id7 g8 r( _1 W" L' ~" F% b
%creativeid% Creative Id+ D3 W; p- X* O: q) a/ c
%ip% Device ip address
t% T: m! R8 W* W3 C x%state% State- m5 C! u5 h' ~, Z3 Q4 z
%city% City( `( B. c- r5 ^( r/ |5 X
%dapp% App Id/ B# w+ H8 V* s# Y+ k/ S
%pubid% Application Developer/Advertiser Id4 F, T- Y- e2 S; X# p
%framework% Device OS Version Traffic Force:; M" `$ @! k, u7 f( J
{site_id} – id of the site on whch the ad is shown5 `2 s& W7 [# l$ `8 X
{channel_id} – id of the channel on which the ad is shown! C! g: d* t* r: {
{campaign_id} – id of the campaign
8 ^1 R( ]5 l* ~{group_id} – id of the group! J4 c0 k- ~7 n* C
{ad_id} – id of the ad" O @6 B% p( @8 L# J& j
{keywords} – list of keywords by which the ad was found
- {. Q. q% F0 T k* T1 K* M; o{v_country} – visitor country
" b3 s* r/ l. }" W- F{v_language} – visitor language$ {* ?/ K/ s: \
{v_browser} – visitor browser# Q' \! o/ ?5 E _7 a) d
{v_os} – visitor operating system Traffic Factory:
9 d# S, b. F8 V' q/ O$ z" p$ Y{campaign.id} Campaign’s id
( Q9 j' Q9 Y* v8 d) x+ p{target.bid} Target’s bid
- Z& k+ P, @6 }+ S4 R1 G{banner.id} Banner’s id# W% K8 U* u. _4 R
{banner.name} Name of the banner
6 W0 c+ w" g4 [5 X! _, {{banner.size} Size of the banner e.g. "338×235"
7 ]& i% h0 A3 T; C: `{target.name} Campaign’s target name# e. S6 F) m: H. u: m
{categories} The page’s categories8 v7 ^' D% G3 \+ F6 k
{user.country} 3 letters ISO country code of the user’s country. e.g. "FRA" for France
_. ^5 `0 `5 P8 i{user.browser} User’s web browser$ |) W4 B: j- s6 |/ o- A1 E' K
{user.os} User’s operating system AdBucks:
0 r# _5 z! N0 V) t{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.
) p- e( G. _: a( {{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor.; ]' S; w* D- B) |" @/ R2 H
{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized.
1 q- ]# U, g9 D$ N3 h: i& A{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized. J9 L; B R0 c6 O/ R
{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.
" k' X2 Y; u- T$ O- p{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.. t0 e' a4 }, Z7 Y6 Y
{size} : This is a tag that represents a shortcut equivalent to {width}x{height}.) [" o! e$ V8 G' v- H
{year} : This is a tag that represents the current 4-digit year (2014).* U7 Q8 d- n3 t
{month} : This is a tag that represents the current 2-digit month (09). Adxpansion:
! v$ j7 P$ O8 ]! [9 R) |9 r& }5 Z, w{zone}
. \6 h) u7 w7 C6 ]# g9 F{keyword}9 G3 a! Z. L% b. B. Y, v
{country} 50onRed:
3 z5 z6 S9 ~% \& F{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id}
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