之前设置追踪,在token方面设置出错,逛论坛无意发现这篇文章,感觉对新手可能有些用处,有需要的可以看下,除了看token,还可以看下iAmAttila用的流量平台{:soso_e113:} ) P2 C. V' ~* U. e. G- h% X# D
iAmAttila’s TOP List of Traffic Source TOKENS
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ExoClick Dynamic Tracking Tokens/Scripts/API+ K# {' {: f% d& s( v) q+ m/ {; U
Tokens Description
; k5 U+ y) f; T- s( S3 @( _{campaign_id} ID of the campaign.
/ L& t( m" N' ]{variation_id} ID of the variation. (Banner or landing page)0 N9 w; z' @9 V
{src_hostname} Domain name where the ad is displayed.
- n5 C% T7 _9 O4 G3 W{site_id} ID of the site where the ad is displayed.
0 w' d5 S* b6 @ n E4 Z) A{zone_id} ID of the ad zone where the ad is displayed.
" c M8 x" V* r6 P9 c{category_id} ID of the category detected.. \7 d* R1 j1 q' v; m
{country} 3-char country code of the visitor.$ v; w3 R6 s' v# B! k
{time} Timestamp, used as a cache buster. MobPartner Dynamic Tracking Tokens/Scripts/API9 M0 v1 S% o: R* P9 z
Tokens Description
& Z+ I( D8 U5 [$ M2 \! W5 H5 y[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system
% ?5 n: W5 F8 x- y4 H- A[=DEVICEID=] The UDID of the Android device as device_id
8 E: G9 ~2 l( e/ O5 s7 h[=ANDROIDID=] The parameter for Android ID as android_id5 ?0 H2 V4 f6 e
[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address
& x! @& @5 j. q& n: v- f. X0 G5 q[=ODIN=] The ODIN of the Android device as odin
* \( M/ t5 z! `1 v3 W( n! j, e[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher
; ~5 [0 H6 d, U% N' n6 U* X$ _[=SERVICEID=] MobPartner’s service ID as sub_site
& b/ w t" J) D[=CAMPAIGNID=] Campaign name or ID as sub_campaign6 M m) J1 ]* g# n
[=ACTIONID=] The action ID as sub_adgroup
; T' p9 E' V: _" [8 \[=CREATIVEID=] Ad name or ID as sub_ad PopADS.net Dynamic Tracking Tokens/Macros/Scripts ( z) w6 ~7 U, u: U
[WEBSITEID] – ID of the website that was source of the popunder,
3 m1 e! \5 x1 f, Q[KEYWORD] – keyword that was used for keyword targeting,6 t( ~8 X; y5 t: m- y9 e* l& ]; e b
[CATEGORYID] – ID of category that was used for targeting,
# D; ?' _$ l) v( A[COUNTRY] – country of the visitor. PopCash Dynamic Tracking Tokens/Macros/Scripts* X' i ~- ~! [, D7 O3 q
%siteid% – Site ID6 W N; z2 n8 Z% n! { v
%cc% – Country Code Plugrush Dynamic Tracking Tokens/Macros/Scripts
) c B- Y- A5 L{$id} – a unique ID of the traffic source/website: G; M3 P7 z7 d4 c) J
{$cc} – two letter country code of the visitor
- M( y0 K7 m* t' ]* E @3 A{$category} – the category of the traffic source/website; a% m5 m4 u) E( p: M$ }5 O
{$domain} – the domain of the traffic source/website1 [9 k1 O4 c% k
{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube); O- Q2 ~! F6 l0 h7 ~+ V4 \
{$ad_id} – a unique ID of your ad (works on PlugTraffic only)5 e ?0 |5 w% T( t" ?4 N' Q
{$ad_ref} – your internal ad reference (works on PlugTraffic only) SiteScout Dynamic Tracking Tokens/Scripts/API# t/ F: Y8 T/ ~, ^+ b1 R
Tokens Description
! E; ^8 b1 s$ n* U& x' M. w2 Y4 d{adId} Passes the unique ID # of the ad that was clicked.
( a6 b/ [% J7 L6 ]{siteId} Passes the unique ID # of the site where your ad was clicked.
0 i# A, m) [1 f! k* m) J5 o{campaignId} Passes the unique ID # of the campaign that received the click.& ]2 Q* ~, g& B/ X
{networkId} Passes the unique ID # of the exchange where your ad was clicked.
- y8 Y f. m+ y! b{postbackId} Passes the unique ID # of the visitor that clicked your ad.4 H! \: I& \% k& X# m
{domain} Passes the domain name where your ad was clicked.
9 w# Z' q! R( ?0 a3 U{pageUrl} Passes the URL of the page where your ad was clicked.
' h8 g1 I- D4 t! m{demographicIds} Passes the ID(s) of the applicable audience segments.
. I# d+ h: E0 j. r5 H/ w& n{contextualIds} Passes the ID(s) of the applicable contextual categories.4 V0 b- s. m* k2 H/ F# V+ }
{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only)3 W$ e) Y6 D% I( O) y/ d, A1 p5 ]
{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only)
+ |( r# n! e4 K. E- k9 Q{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only)
; H* M) s! g' l% B, L{carrier} Passes the carrier of the people that click your ads. (mobile only)8 D( q {2 s- b& _) P/ U
{device} Passes the device of the people that click your ads. (mobile only)
. \" S( f( V9 d; \, n" ^{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only). {" d/ b. y$ S/ E+ @
{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only) StartApp Dynamic Tracking Tokens/Scripts/API
; r# D- L0 l) Y! z- k: Y: F% i; UTokens Description' x! o( N1 S/ ?0 J. n2 A6 F# S* n
user_id get the Android ID or IDFA of the user who clicked your ad.
: y: p3 z8 K, x* J7 x7 k, |app_id get the App ID of the publishing app from which every click came.
8 X; Y7 F C- ]% v6 n/ P1 e. l ccreative_name get the creative name as you inserted it on our portal.
$ E, H6 M* s7 }$ D6 d0 ~+ mcampaign_id get the campaign ID that was automatically assigned to your campaign on our portal.
6 O$ A1 p, t) g1 tbid_cost get the CPC bid you used for each click. Go2mobi Dynamic Tracking Tokens/Scripts/API
7 ^2 p. h; ^9 kTokens Description( D. C" b$ ~! [+ A" u& ?/ H
{clickid} Go2mobi unique click id
: K$ q) ^8 C7 q{campaign} Go2mobi campaign id3 P# a |; J6 }& U( @% N3 b; J* j
{pln} Exchange placement name% s) E1 g2 c- _; e: t, B6 S
{plid} Exchange placement id9 D/ T6 D" ], y8 K% {5 G; Q. s
{crid} Go2mobi creative id. {5 s2 u* i; m3 n' q6 p, w
{imp} Impression dimensions (width x height)
& k* }7 r$ _5 j7 Y+ J% E( \+ v{cc} Exchange country code of user
0 }- x+ X7 q: S e/ o" i{referrer} HTTP referrer url (if applicable): L' {9 M" n/ G
{referrer_domain} HTTP referrer domain (if applicable)# W" h) \+ u8 n, r1 R0 K/ s
{isp} Carrier name of user; W! Y$ \& T7 G. J" x! J( Q6 Z2 Y$ P3 Q
{ip} IP address of user( m1 _0 i* S6 K% _% p
{xip} Proxied IP address of user0 k- w: b) K! E! _
{country} Carrier country of user
& C& Y' Z; B; e- i; r4 M8 l{region} Carrier region of user
& V1 C, _' h, C' P{city} Carrier region of user
- W, W7 r! A" ]* G{agent} Device user agent
4 {5 d* h' C+ d" `& L' Q{ua_hash} Device user agent SHA1 hash
! ?! m8 Q+ F- I2 o9 ]" N" }& {{device_vendor} Device make
; F* J6 b- x; y W. J{device_model} Device model
& ~: r1 |# E7 x* Q( I0 ?{os} Device operating system" K8 r/ O5 c4 p9 w6 V
{os_verion} Device operating system version
# b% l9 ^# z0 Q, `{year} Device year of release Decisive.is Dynamic Tracking Tokens/Scripts/API1 p! ]6 @* P, m/ T- k0 [
Macro Field Info
6 [9 ~/ q1 t- @; V% H3 w$ M+ Q{{{bidhash}}} Unique impression ID (Use this to track conversions/actions)7 F9 i) D" C- `% Q' n# I+ W
{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion)
$ c+ G2 Q( M ]6 f( n{{{creative_id}}} Creative ID (Identifies the creative used in the ad)
2 ^7 C' H- ~$ k3 p) p9 y{{{ad_name}}} Name of campaign
3 T6 \) o7 i1 V! s; d{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …). B# i; H4 f C7 z" P' y
{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …)$ V/ E: s3 ]( f2 O
{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …)
# N# {" W7 T$ X+ J4 Q{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …)
0 f& K% r7 k" x+ {+ H{{{media}}} app or site
2 W$ L7 j4 n" q8 G* {{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …)
4 d: P* t$ g) c2 W0 J5 Z v7 f$ H{{{ip}}} IP address of user
8 `# H& V% u7 I{{{app}}} Name of app where ad is placed& i5 ^% N9 t" P1 @
{{{site}}} Name of site where ad is placed" R% z: C; I- }7 w1 k5 g* a/ X# Y
{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.6 o# {! q' b$ K4 ]
{{{ua}}} User agent string
5 y+ O0 @6 U# D$ c3 z- m+ E% S3 c{{{category}}} IAB Category of site/app
$ R9 ?& I1 D2 K3 e4 `1 B: G{{{subcategory}}} IAB Subcategory of site/app2 W& J- y: T' t2 l8 m$ r" h& J
{{{idfa}}} iOS User IDFA Leadbolt Dynamic Tracking Tokens/Scripts/API [TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system1 A/ d# W) [! R+ [9 _
[CLK_ID] – Click ID as sub1+ [, \. K7 m& o: I! F
[PUB_ID] – LeadBolt’s publisher as sub_publisher
7 J! S+ a$ M& k9 w[AD_GROUP_ID] – Sub Ad Group as sub_ad_group1 F/ k4 V- m4 Z; i- X( I' u
[AD_ID] – Ad ID as sub_ad BuzzCity Dynamic Tracking Tokens/Scripts/API {clickcode} To substitute the unique clickcode value associated with this click" t/ r% ]: R8 {9 O. Z; w
{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering.
2 _1 H' [( E9 w8 j% d/ n& c0 c+ Q{random} To substitute a randomly generated value associated with this click
" Q1 ~& V" U5 Y$ B{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z AirPush Dynamic Tracking Tokens/Scripts/API Tokens Description
( d2 O. ]" S0 T+ l1 H7 ]' i%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush.
, w) e! S$ w. K; u+ z%d% IMEI (MD5 encrypted)
5 Q) H6 l1 C7 U3 h) z0 u%androidid% Device android id
# g5 a; m$ T2 Y%carrier% Carrier name, i- d0 P% ]0 _8 j/ H
%device% Phone model
# {+ K5 X* n1 ~$ ^6 t7 ^* v%manufacturer% Device manufacturer name/ j1 M8 n$ A3 _, F3 ?8 D: F
%campaignid% Campaign Id% E7 J1 w( G i
%creativeid% Creative Id
, ~# O7 G9 W: Y( {3 L$ ?%ip% Device ip address
2 h3 q! V# \0 q6 O% k%state% State j9 m9 [3 h1 {) I
%city% City2 K. {2 m; J5 e, t1 }' N. A9 `: k' O
%dapp% App Id! V- I0 W0 D1 i/ h/ M, r
%pubid% Application Developer/Advertiser Id$ t" f4 k2 N# ~! {, H
%framework% Device OS Version Traffic Force:: E- r& `/ c# D- h
{site_id} – id of the site on whch the ad is shown
9 I0 e) l9 |0 Z/ s9 O{channel_id} – id of the channel on which the ad is shown- u" }+ N0 }. _4 x7 |+ G( s
{campaign_id} – id of the campaign
3 }$ G3 |; f" a2 \{group_id} – id of the group
" O# X7 G( [7 L. a5 U/ M{ad_id} – id of the ad: P3 o5 {2 m- h' N" ]' [
{keywords} – list of keywords by which the ad was found
M2 h$ m& d3 P5 ~8 a{v_country} – visitor country
! y4 s& l# Q$ y# l{v_language} – visitor language4 \) B2 N* d, a- c7 A
{v_browser} – visitor browser
: {& V$ f/ v, P{v_os} – visitor operating system Traffic Factory:8 v6 @' c' J% d) q; k
{campaign.id} Campaign’s id
( i* q7 E9 U. @! ?. M5 O0 ]{target.bid} Target’s bid
( z. N2 I. ?" W! d+ j+ C( r( O{banner.id} Banner’s id
4 A8 D* Y, P- m{banner.name} Name of the banner3 y" s1 |& a' K! G
{banner.size} Size of the banner e.g. "338×235": I# W. H8 w; O
{target.name} Campaign’s target name
* K$ f; g% Y9 V2 X4 e{categories} The page’s categories
. t* O2 T# [% Q{user.country} 3 letters ISO country code of the user’s country. e.g. "FRA" for France0 ]2 Q1 l& U, R: K
{user.browser} User’s web browser0 O- F) {7 |6 J) z+ A
{user.os} User’s operating system AdBucks:
1 L& z2 l: }' g: Y! X/ L{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.
: ]2 J" u: Q7 m* v) X{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor.
/ \, s( e& t& @6 N8 ^{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized.
$ \ ~$ m; v/ ]7 ^+ Z9 u2 S{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.
% }# x* H) D0 X{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.
5 Q' K1 H( g3 X' W9 P$ p{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.* d) U! k) V! K2 X
{size} : This is a tag that represents a shortcut equivalent to {width}x{height}.
( ^% U9 ?( [' g2 a; \7 A$ ^$ _% I o{year} : This is a tag that represents the current 4-digit year (2014).4 W- R- e7 o+ i7 {* _
{month} : This is a tag that represents the current 2-digit month (09). Adxpansion:8 f/ t* i4 l7 v+ [. C
{zone}; A3 T! m% b/ M8 s9 J" }
{keyword}9 ^8 S, b# W V
{country} 50onRed:
9 Y# t4 N1 J, [, K% P) t{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id} ) M/ R8 Q" Y9 k6 C% r
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