之前设置追踪,在token方面设置出错,逛论坛无意发现这篇文章,感觉对新手可能有些用处,有需要的可以看下,除了看token,还可以看下iAmAttila用的流量平台{:soso_e113:} 1 S3 a. r$ X; \! l7 V) v+ G2 J! G
iAmAttila’s TOP List of Traffic Source TOKENS - X4 k1 s' w5 f. s, ?
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ExoClick Dynamic Tracking Tokens/Scripts/API
- p: Q% ?$ V# Q% R2 E9 O6 nTokens Description$ B7 `, f1 o2 \: j) K/ u. M/ E0 S
{campaign_id} ID of the campaign.
$ {8 @! v8 Z! A( x- S+ d{variation_id} ID of the variation. (Banner or landing page)% V2 l& q/ e5 X) P& s! ~0 i
{src_hostname} Domain name where the ad is displayed.8 s, P% V5 }1 ^ N; \: C+ C
{site_id} ID of the site where the ad is displayed.5 z( s7 R& ^( `
{zone_id} ID of the ad zone where the ad is displayed.; E- ]4 Y. V) p8 V+ w1 y p
{category_id} ID of the category detected.
6 {& Z( ]( f3 t{country} 3-char country code of the visitor.
. {3 b+ [ U2 w1 g2 I{time} Timestamp, used as a cache buster. MobPartner Dynamic Tracking Tokens/Scripts/API
; Y' I4 I+ ^, v. D0 q, oTokens Description, r3 [7 g5 M$ J, B+ `# o/ w
[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system
3 B, l- Q( F# `( Y& x[=DEVICEID=] The UDID of the Android device as device_id/ U! Z' z$ J) W( g2 C
[=ANDROIDID=] The parameter for Android ID as android_id9 ]- p+ ]: G* c1 Z/ l1 B
[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address0 B+ ^/ _5 z0 i9 b; M$ }
[=ODIN=] The ODIN of the Android device as odin3 ]! |. K' j$ Y: B( t% M
[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher
R R O+ ^1 K* G[=SERVICEID=] MobPartner’s service ID as sub_site
+ ?# l$ e! ` B! h6 N* `[=CAMPAIGNID=] Campaign name or ID as sub_campaign
8 n$ Q+ F5 ~) b; o8 N; D5 N# w[=ACTIONID=] The action ID as sub_adgroup
4 s4 y& N6 r; H4 A3 o. l9 ?1 Z/ h' t[=CREATIVEID=] Ad name or ID as sub_ad PopADS.net Dynamic Tracking Tokens/Macros/Scripts
8 u1 P: m: W( ?( G4 r( V' G[WEBSITEID] – ID of the website that was source of the popunder,
( l: G8 m5 G$ B+ \[KEYWORD] – keyword that was used for keyword targeting,
% ?( h) n: N" t0 w* r' x[CATEGORYID] – ID of category that was used for targeting,
# N- ~6 s/ a' K+ G7 O8 _[COUNTRY] – country of the visitor. PopCash Dynamic Tracking Tokens/Macros/Scripts/ u$ J _5 O4 S+ `# Y
%siteid% – Site ID3 N5 `% y4 l+ N- z% s
%cc% – Country Code Plugrush Dynamic Tracking Tokens/Macros/Scripts
( }( I+ p! l' s7 d{$id} – a unique ID of the traffic source/website
6 B" m- m! @3 c$ M{$cc} – two letter country code of the visitor* @. T: o" i) r# r" z( c
{$category} – the category of the traffic source/website" k; n5 X% Q# V* g5 L' B
{$domain} – the domain of the traffic source/website
: D8 }8 O$ f6 a9 |; K{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube)' e6 J# q' S: d# L% N" i4 E) i- `4 u
{$ad_id} – a unique ID of your ad (works on PlugTraffic only)
' t, m% y6 y3 F5 T7 }0 w+ Q/ [{$ad_ref} – your internal ad reference (works on PlugTraffic only) SiteScout Dynamic Tracking Tokens/Scripts/API; {0 X$ n$ N) D y, s; S6 O: D' w
Tokens Description
1 F$ K: t$ Q/ k7 o' {6 D5 o3 F{adId} Passes the unique ID # of the ad that was clicked. g5 ?! L) O6 A( {1 P% L8 q
{siteId} Passes the unique ID # of the site where your ad was clicked.# M# _2 b7 _* e$ G
{campaignId} Passes the unique ID # of the campaign that received the click.
3 q `0 w* l! t{networkId} Passes the unique ID # of the exchange where your ad was clicked.
' ~+ Y3 O4 z, M" X" l; S{postbackId} Passes the unique ID # of the visitor that clicked your ad./ _6 h" s5 C& D4 o5 k0 W+ u
{domain} Passes the domain name where your ad was clicked.
! f( P) {* V: Y s5 o{pageUrl} Passes the URL of the page where your ad was clicked.* Q4 \- n" Q& ^
{demographicIds} Passes the ID(s) of the applicable audience segments., j8 n( l2 L% I* q2 ~- d& z
{contextualIds} Passes the ID(s) of the applicable contextual categories.) g! y$ Z: F$ y! y% r1 W4 n4 K; f
{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only): k F' W" A; Y/ A. j
{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only)
& b: g& k; B9 ?4 }5 A3 H, T* R7 k{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only)
Z0 e. x' ~* {; J; k0 Y" r/ X* z1 c{carrier} Passes the carrier of the people that click your ads. (mobile only): e# M, W& Q; P& K# W1 w! E3 F9 g
{device} Passes the device of the people that click your ads. (mobile only)
% P% |; {, {% r7 r. {( ?" Y{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only)& z! t1 z$ s2 A/ ]0 R
{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only) StartApp Dynamic Tracking Tokens/Scripts/API
3 W( |- u8 W$ i6 \4 STokens Description
9 ~; o4 ~% n- C5 `! V6 U4 huser_id get the Android ID or IDFA of the user who clicked your ad.0 F+ }0 X% [+ V/ T/ `9 `) b p. w
app_id get the App ID of the publishing app from which every click came.
, d$ Y9 j, n. N# Q9 Jcreative_name get the creative name as you inserted it on our portal.
; f* U4 q+ @; ]1 D# Z' acampaign_id get the campaign ID that was automatically assigned to your campaign on our portal.
. c+ C9 I. T' t" e3 obid_cost get the CPC bid you used for each click. Go2mobi Dynamic Tracking Tokens/Scripts/API
# Y% k# S: |9 q" p2 ~5 ATokens Description" [1 k% E( u& D; Z/ P8 r
{clickid} Go2mobi unique click id
* s4 I. s. D& h$ @# h{campaign} Go2mobi campaign id
# U& t7 m) Y0 e( o2 ]# D2 x{pln} Exchange placement name; s, G4 m: X/ s( B# S9 {, b# K1 {1 R
{plid} Exchange placement id
; I) W" }! r; D' k& l- C$ E% B/ f{crid} Go2mobi creative id
0 i( q% | t9 w- J) S9 I{imp} Impression dimensions (width x height)
2 r1 a/ M; i; N3 ~8 P! O1 N4 {{cc} Exchange country code of user4 O6 c3 x4 x2 V; x0 ^+ r
{referrer} HTTP referrer url (if applicable)- \7 K) G0 A" y1 T' q0 _
{referrer_domain} HTTP referrer domain (if applicable)
, N5 r4 D9 N# H) i9 Y. E1 f! O{isp} Carrier name of user, r, q" N. k E" X
{ip} IP address of user! G: x. i6 H* E& ] p+ Q
{xip} Proxied IP address of user
$ D7 m2 m `+ y4 o; G{country} Carrier country of user1 g2 d3 X9 v0 _; s v3 h% \
{region} Carrier region of user
" n" D; p6 D: K$ N3 G{city} Carrier region of user
" r/ \5 [- [, w. [) {# |{agent} Device user agent4 @1 u; s5 x- p o
{ua_hash} Device user agent SHA1 hash5 p# o* t6 u# m0 D7 C4 [
{device_vendor} Device make
2 q# z4 E0 S0 u. u/ x5 q" E) s{device_model} Device model# N$ x2 I! B4 `0 j/ g, w
{os} Device operating system% `+ O6 E, W8 h9 _. @
{os_verion} Device operating system version, e% F# n3 q) |& q) T* Q
{year} Device year of release Decisive.is Dynamic Tracking Tokens/Scripts/API n3 S8 w$ I/ g+ a: W9 ^4 a
Macro Field Info
+ y Q @5 b5 p o{{{bidhash}}} Unique impression ID (Use this to track conversions/actions)
$ ^0 b5 M! g+ b3 I% @4 b{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion)+ G, F7 a8 g, r- `% c/ ~2 u) ]
{{{creative_id}}} Creative ID (Identifies the creative used in the ad): A/ t" Q7 @) w# J$ {+ C- x
{{{ad_name}}} Name of campaign
, F. u! }5 o8 r8 M/ {. b \{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …)
! x& y$ p& |$ z/ G" X{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …), k4 L) r1 b( {8 Z( ]' {! Y5 r& D$ V
{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …)
+ u( }& j: J0 Z/ z- N6 Y{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …)
* s& l9 F n# q L) k{{{media}}} app or site
( N' Q# z1 U0 ~' W5 ~. O{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …)4 C- U& e# ?: O% b" V8 r8 \9 E
{{{ip}}} IP address of user
$ ]: x% r% }( d. k{{{app}}} Name of app where ad is placed$ |7 m$ B0 {0 a% U* V
{{{site}}} Name of site where ad is placed# C* ]3 I. F$ V9 C
{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.
- x$ J! s0 [+ e! B% I4 o% t$ q" n{{{ua}}} User agent string
) q% F* L2 m; t' G% W{{{category}}} IAB Category of site/app
3 O1 Z2 Z ?7 Y5 ?2 y{{{subcategory}}} IAB Subcategory of site/app- n3 O. ^0 {9 _ p& I- Z
{{{idfa}}} iOS User IDFA Leadbolt Dynamic Tracking Tokens/Scripts/API [TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system
9 }7 K0 g% V1 M+ L& A" O2 X[CLK_ID] – Click ID as sub1 o* L9 j8 X% @6 ?9 E
[PUB_ID] – LeadBolt’s publisher as sub_publisher
( {; s/ i' @7 N" W7 b+ c7 V# j[AD_GROUP_ID] – Sub Ad Group as sub_ad_group7 A; u+ Z! F/ C% S9 b
[AD_ID] – Ad ID as sub_ad BuzzCity Dynamic Tracking Tokens/Scripts/API {clickcode} To substitute the unique clickcode value associated with this click
7 m* Q+ Y7 l2 j6 R{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering." v- Q# f4 k" z1 P4 } t
{random} To substitute a randomly generated value associated with this click
* H; g+ ]5 R2 Y% P& g( V! N{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z AirPush Dynamic Tracking Tokens/Scripts/API Tokens Description
# G, H' w3 Q" v! T%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush./ g* B* l0 b: M2 C7 E
%d% IMEI (MD5 encrypted)+ ]# Y7 n: b- c5 a7 T
%androidid% Device android id
7 K& U- G1 ]. j%carrier% Carrier name
! N% K2 k+ o6 N6 m3 Y/ j q R" z%device% Phone model
+ _8 E6 k$ a2 g* n- f%manufacturer% Device manufacturer name
+ V2 Y7 `" P; ^%campaignid% Campaign Id
! h& v3 w/ v9 @1 S%creativeid% Creative Id% s# B, v z9 b( ^
%ip% Device ip address8 S ]+ Q! g4 p q( K( w; j; }/ k
%state% State4 v3 @5 G* H' L' I: V- g7 n- t2 [9 H
%city% City6 F3 [* O8 s$ b, f8 o! n
%dapp% App Id
" j1 h! f# G8 J5 Y8 z( Z%pubid% Application Developer/Advertiser Id
! } ?9 `3 L& O4 F%framework% Device OS Version Traffic Force:0 n/ p& V1 g3 M% `
{site_id} – id of the site on whch the ad is shown! b+ H+ T* O( }
{channel_id} – id of the channel on which the ad is shown. ~% F! J8 t; a2 ^1 R
{campaign_id} – id of the campaign( E) f8 A$ x* _+ N/ W* u h* i% N
{group_id} – id of the group' d! x: [! J" O1 e
{ad_id} – id of the ad
8 w# g' w9 l- m! C9 ]{keywords} – list of keywords by which the ad was found
6 y+ l' j/ z5 B2 x{v_country} – visitor country
: o! ?0 N7 m! X6 G; g8 x6 @- z{v_language} – visitor language y2 \2 }: b5 ]/ ?9 _0 { T$ ?8 |5 }
{v_browser} – visitor browser* f0 b/ j& N _( f/ k
{v_os} – visitor operating system Traffic Factory:
2 D' F2 b* X7 k6 y6 K{campaign.id} Campaign’s id. S$ Q( H- M( e" t: Q
{target.bid} Target’s bid7 p$ ~( H: J3 b- J X
{banner.id} Banner’s id. ~* J" o M: b1 _, l
{banner.name} Name of the banner
) p% K; c* s, Y{banner.size} Size of the banner e.g. "338×235"
* L& _6 k- n. A+ D7 t9 A- D( q{target.name} Campaign’s target name' U2 r d& ^4 F# d7 K
{categories} The page’s categories! ^6 V l3 S/ l* U! Q! N' U
{user.country} 3 letters ISO country code of the user’s country. e.g. "FRA" for France
9 u. W' G6 z( J* m, x$ r{user.browser} User’s web browser. V2 h6 d+ Y& e$ W% v: R6 a
{user.os} User’s operating system AdBucks:
" D! e4 u. {# j$ h) U{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.1 s& X( q4 S+ o0 O% m
{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor.
8 ~. T$ D1 H2 K2 E1 y{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized.6 v" Z) K/ N2 k# k. |
{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.
" t B2 |2 J( Z! k: b$ g3 Z{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.
" ?; f1 w z) Q0 e8 e{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.$ `3 E+ X% d, R
{size} : This is a tag that represents a shortcut equivalent to {width}x{height}.
1 V& _9 |# w9 c) w3 z( f{year} : This is a tag that represents the current 4-digit year (2014).9 ]& F* |1 _7 ` ^: l
{month} : This is a tag that represents the current 2-digit month (09). Adxpansion:
e& k! l$ V0 n+ y) B" I{zone}
& y. q+ M i1 t: U{keyword}
* X7 p2 Z# Z1 m- g, }% F" w) i{country} 50onRed:
7 M5 v5 w$ e% v" q6 x{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id} ' c6 `" T$ {8 b) P1 S8 r* C0 S. V
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