之前设置追踪,在token方面设置出错,逛论坛无意发现这篇文章,感觉对新手可能有些用处,有需要的可以看下,除了看token,还可以看下iAmAttila用的流量平台{:soso_e113:} 6 B' ? \6 \6 p0 Y4 @* I
iAmAttila’s TOP List of Traffic Source TOKENS
9 \0 _8 f ~+ p
! g* D5 L( v4 E9 W, d) X$ s, o$ iExoClick Dynamic Tracking Tokens/Scripts/API8 j: M- ~! u. P8 B
Tokens Description5 q4 k8 w+ | @
{campaign_id} ID of the campaign.* J6 t" W4 e) J9 a1 ]
{variation_id} ID of the variation. (Banner or landing page): `$ r5 {3 o$ m& U: b" s' y
{src_hostname} Domain name where the ad is displayed.) y( @' P& ~' k9 o. X: F* ]( ^
{site_id} ID of the site where the ad is displayed.
( t4 L& ]( R3 {+ y' k* t{zone_id} ID of the ad zone where the ad is displayed.. d; z' |! t; K- ?& @
{category_id} ID of the category detected.. i% u; K n- p, c; z
{country} 3-char country code of the visitor.
/ B' N( C3 `! R3 p{time} Timestamp, used as a cache buster. MobPartner Dynamic Tracking Tokens/Scripts/API
" _; H9 f( m# p1 _5 ~Tokens Description
. _) N1 f: S8 P, T% S- x[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system0 i4 @* c9 O9 g- I
[=DEVICEID=] The UDID of the Android device as device_id0 H1 O7 h) Q& N' e1 |
[=ANDROIDID=] The parameter for Android ID as android_id
% Q( L w& c# Y; Q[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address y% G; a5 ~& {9 Z
[=ODIN=] The ODIN of the Android device as odin( w P4 `' o9 K- D, \
[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher
$ |6 |, {& x9 q- y$ T0 W2 c[=SERVICEID=] MobPartner’s service ID as sub_site
' o% \8 c& Y: g9 I0 t[=CAMPAIGNID=] Campaign name or ID as sub_campaign9 U X4 r& J U& M. g3 _
[=ACTIONID=] The action ID as sub_adgroup; q) b: y4 U) z! c0 x
[=CREATIVEID=] Ad name or ID as sub_ad PopADS.net Dynamic Tracking Tokens/Macros/Scripts
$ ], u. G3 u7 g, x[WEBSITEID] – ID of the website that was source of the popunder,2 f4 U1 o8 U c3 Z! a
[KEYWORD] – keyword that was used for keyword targeting, e5 ^6 w* b1 J9 V; p4 x2 Z) i" G
[CATEGORYID] – ID of category that was used for targeting,, I9 l% C) W# }9 q% S8 R$ }
[COUNTRY] – country of the visitor. PopCash Dynamic Tracking Tokens/Macros/Scripts1 V, ?/ [* l) z0 ]
%siteid% – Site ID" l' t- W5 J- z9 l! o
%cc% – Country Code Plugrush Dynamic Tracking Tokens/Macros/Scripts! b9 n6 ~+ g! A2 ]0 @. ?: O
{$id} – a unique ID of the traffic source/website
# I- x- Z" o( r{$cc} – two letter country code of the visitor
( l# S9 M9 X7 n1 ~8 \ c{$category} – the category of the traffic source/website/ z# A: f" ]8 g O' g$ q0 y
{$domain} – the domain of the traffic source/website
# v5 s) M# [4 l- h& N c9 v{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube)8 r+ j6 K+ y& A% Q
{$ad_id} – a unique ID of your ad (works on PlugTraffic only)/ Q! V2 _( d& o1 @
{$ad_ref} – your internal ad reference (works on PlugTraffic only) SiteScout Dynamic Tracking Tokens/Scripts/API M/ r9 y( v% F& N$ {
Tokens Description
) @# B( E/ ] U& `( z{adId} Passes the unique ID # of the ad that was clicked.
^1 i$ k! ?8 v{siteId} Passes the unique ID # of the site where your ad was clicked.; f% ^8 _: [* p
{campaignId} Passes the unique ID # of the campaign that received the click.) P" ~0 Z) ]: g( V: D( M0 E, h
{networkId} Passes the unique ID # of the exchange where your ad was clicked.8 f3 ^9 p* U) `9 E7 ?
{postbackId} Passes the unique ID # of the visitor that clicked your ad.
3 P \7 L5 z0 G{domain} Passes the domain name where your ad was clicked.
( ~. [& S2 O3 Q{pageUrl} Passes the URL of the page where your ad was clicked.
/ n+ r+ _% k: w9 q{demographicIds} Passes the ID(s) of the applicable audience segments.
1 t6 F. y6 _! f$ i{contextualIds} Passes the ID(s) of the applicable contextual categories., ]$ a, N" h" N1 g! k2 w- e0 ]' g
{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only)
& k% t! m# X$ b' B: v{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only). S- R+ j7 b4 f1 Z' `
{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only)4 e0 X4 }9 p8 ]0 Q$ g; y$ {
{carrier} Passes the carrier of the people that click your ads. (mobile only)
3 `6 f' y* F3 ]" W{device} Passes the device of the people that click your ads. (mobile only)
) `# _1 O9 ~$ ]8 g) d+ M{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only)9 i. v: x/ [2 R" J8 t3 R; Y/ v* b! S
{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only) StartApp Dynamic Tracking Tokens/Scripts/API
% v7 T3 Z1 {' T N+ YTokens Description
" G7 c9 v+ t; I6 X% t1 U* d5 Vuser_id get the Android ID or IDFA of the user who clicked your ad.0 g' s; q5 S$ l5 s# X8 x* r
app_id get the App ID of the publishing app from which every click came.
' q2 g- Z6 A) ~creative_name get the creative name as you inserted it on our portal.
2 Z9 i* w8 l$ s. j1 o, Qcampaign_id get the campaign ID that was automatically assigned to your campaign on our portal.* f6 S3 u1 a g! W" U5 k
bid_cost get the CPC bid you used for each click. Go2mobi Dynamic Tracking Tokens/Scripts/API3 ~# |9 ^! {9 J4 [, K- h1 F
Tokens Description
* N9 {' x. M* i{clickid} Go2mobi unique click id
) X7 y7 ]. o+ Y" i{campaign} Go2mobi campaign id# Z- ~" N+ U& Z7 c% H
{pln} Exchange placement name
' X4 p- K4 l3 ^8 S{plid} Exchange placement id
3 S) q) D- k4 }) t3 l5 P{crid} Go2mobi creative id
0 S' D. j; @. a' a' s& @# B: ~9 S{imp} Impression dimensions (width x height)
% H- N( a- l/ D5 X* [{cc} Exchange country code of user
2 d5 X5 R- g% c+ b& s, ]{referrer} HTTP referrer url (if applicable)
! B `- x9 Y1 \8 d{referrer_domain} HTTP referrer domain (if applicable)& o- e3 ~6 ?) D& a1 _. p' c
{isp} Carrier name of user
3 f& g9 j' s, C{ip} IP address of user
7 s8 y& i: p; I- `! O: \0 ?{xip} Proxied IP address of user
. r0 H; Q# ~- t, l" Z{country} Carrier country of user' I/ Q% w1 X7 q j1 o
{region} Carrier region of user" Z. u" g1 k9 E' [/ m
{city} Carrier region of user2 [: r/ I8 M9 `% ^& k- Z) ]
{agent} Device user agent# H+ x9 G( q$ W% M y: }
{ua_hash} Device user agent SHA1 hash
" h4 j, ?, g m; {; s8 ~) V{device_vendor} Device make
5 t" I, k$ R5 G" m{device_model} Device model
3 J# U6 a7 |1 z0 T4 N7 f& [. L{os} Device operating system
2 J, G7 R$ L: b{os_verion} Device operating system version2 s& D H) \! E. d
{year} Device year of release Decisive.is Dynamic Tracking Tokens/Scripts/API+ N% T+ w) c7 e! F
Macro Field Info* l& s2 L: W% ^1 j; X& p
{{{bidhash}}} Unique impression ID (Use this to track conversions/actions)2 W7 P* h5 K5 k
{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion)* }5 i* s, n8 |. `4 g
{{{creative_id}}} Creative ID (Identifies the creative used in the ad)
9 i% a' p! [7 v5 O{{{ad_name}}} Name of campaign
2 P2 |' y+ x6 H1 _{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …): w" ^: Z0 s- ^+ c. }. T
{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …)3 O* o' q% @2 V" P# ~" o' D
{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …)0 Q' J, c/ H, P; n! u( A1 [
{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …)
1 d9 y8 B; ~- g0 A- N {& W{{{media}}} app or site
, Z7 ^& f' X* [8 N1 P{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …)
E8 g# B9 E" g{{{ip}}} IP address of user9 `/ @8 t1 n- V+ R) q; A
{{{app}}} Name of app where ad is placed
5 P+ O; z N6 E* U# S) l{{{site}}} Name of site where ad is placed8 f& H& n6 B7 Z( N5 e. B9 f9 r
{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.
. e6 ]& Q* \2 f+ M6 m: W0 k3 B6 I{{{ua}}} User agent string% s7 Q% Y# x; [5 P2 K, @4 [( E
{{{category}}} IAB Category of site/app
; @0 u. h3 v; V7 e/ b1 A( X{{{subcategory}}} IAB Subcategory of site/app |) D) a8 f7 v* `
{{{idfa}}} iOS User IDFA Leadbolt Dynamic Tracking Tokens/Scripts/API [TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system
2 u. @% R7 _ J+ p; ~( R[CLK_ID] – Click ID as sub1: j" G' M5 `9 `9 S+ `
[PUB_ID] – LeadBolt’s publisher as sub_publisher& |3 [) p" T4 z1 W9 l
[AD_GROUP_ID] – Sub Ad Group as sub_ad_group( `) u$ C# B x" R
[AD_ID] – Ad ID as sub_ad BuzzCity Dynamic Tracking Tokens/Scripts/API {clickcode} To substitute the unique clickcode value associated with this click- k, H- \' M' u# Q- \$ ]0 w
{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering.6 A3 ^0 n* q8 f* e% m" @) k
{random} To substitute a randomly generated value associated with this click0 N; R2 a% x7 B5 u
{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z AirPush Dynamic Tracking Tokens/Scripts/API Tokens Description9 M4 G/ x1 Z3 H# ~4 P( W
%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush.
! Z: k) b! s& l%d% IMEI (MD5 encrypted)
) x9 U) a1 @6 i%androidid% Device android id' b# H N) E9 v; D8 y; }2 c
%carrier% Carrier name
3 G+ a& w8 @: d% ~. ~0 p%device% Phone model
3 |% Q5 l8 H& p, Z& [* \%manufacturer% Device manufacturer name& P4 h1 e3 _* V; F; W. ~8 S
%campaignid% Campaign Id; e4 S, n4 x1 o6 w# B
%creativeid% Creative Id, K; m4 @: F6 n: ?- v( U
%ip% Device ip address4 k! Y* S) l! }3 a6 g: Y
%state% State- _ m- ^6 j/ J$ O L2 Y7 ]( O3 l
%city% City. L2 E4 x9 x/ M- \5 F# L' N
%dapp% App Id
- |+ ?1 k0 W4 `* @, \%pubid% Application Developer/Advertiser Id
9 T K8 D+ `$ n%framework% Device OS Version Traffic Force:# }2 Q; w& ^" y& [6 H+ X
{site_id} – id of the site on whch the ad is shown8 B8 |4 R$ B/ R' `6 G* ]
{channel_id} – id of the channel on which the ad is shown
4 E$ V! ^$ C0 E* y5 T6 B{campaign_id} – id of the campaign
' s/ G5 h" J) {{group_id} – id of the group
8 j( V: d9 e5 p" N{ad_id} – id of the ad
$ q1 j. z1 Z3 `* T{keywords} – list of keywords by which the ad was found
+ [. P' g7 P, [7 E9 C! A( k% M{v_country} – visitor country
U4 n: J' u. [3 B. {9 w{v_language} – visitor language
8 {$ u6 G' e* G4 M{v_browser} – visitor browser! X+ l5 a8 x5 p
{v_os} – visitor operating system Traffic Factory:
1 W) [0 ` H( c7 z+ J+ `0 u{campaign.id} Campaign’s id7 H$ ~$ T8 F4 X7 p& A9 B3 w
{target.bid} Target’s bid
1 P K: } v4 O9 \; k* U; N; Q, r{banner.id} Banner’s id P4 |& ]4 h! E
{banner.name} Name of the banner
! r6 N/ _1 H2 y7 w" e/ g{banner.size} Size of the banner e.g. "338×235"
; p. a8 ]7 g% ?9 F{target.name} Campaign’s target name
! d2 a" z; C* y ]( q/ q( l" G{categories} The page’s categories
) a: } p3 d( b{user.country} 3 letters ISO country code of the user’s country. e.g. "FRA" for France
0 @. J: ?3 f ?{user.browser} User’s web browser @3 t* W* u# C# {, Q! a4 P( I
{user.os} User’s operating system AdBucks:# W- u0 d$ h1 u* r
{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.1 [1 w% \, s3 _
{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor.0 G! y% s# M Y7 [: x6 W
{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized.
7 h- W* D" M8 f6 c7 m{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.. ~9 P4 M% ?8 p6 |1 ~1 U
{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.
" b, K* X! |; d7 N& T" a{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.
7 d4 p; }, W1 _5 s u{size} : This is a tag that represents a shortcut equivalent to {width}x{height}.
/ c" G2 p8 ?2 @2 u. O{year} : This is a tag that represents the current 4-digit year (2014).
" O) h/ w. j% t) a{month} : This is a tag that represents the current 2-digit month (09). Adxpansion:
& N" d& W% }5 Z# }8 X W' C: D{zone}+ ?" O2 @( s+ T: m1 S
{keyword}
8 g- q7 E+ x. t, |4 J' n3 V- }{country} 50onRed: d! q' S3 s% g- X
{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id} 7 j+ D3 I" y6 M( M" P& G' l" |6 _& E [
! t1 P6 [0 ^0 u4 X7 E I& ? |