之前设置追踪，在token方面设置出错，逛论坛无意发现这篇文章，感觉对新手可能有些用处，有需要的可以看下，除了看token,还可以看下iAmAttila用的流量平台{:soso_e113:} # n3 I# x I' m+ B+ S5 z: V- S% e
iAmAttila’s TOP List of Traffic Source TOKENS ( Y& }( ~+ X8 l9 U5 Q
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ExoClick Dynamic Tracking Tokens/Scripts/API0 b# y5 P$ l! C/ J) T% {
Tokens Description
. v/ L: K" O- _( w{campaign_id} ID of the campaign.
$ p0 x- T, h" ~, q# \0 q{variation_id} ID of the variation. (Banner or landing page)
$ C+ q L& h3 F+ j+ O3 R{src_hostname} Domain name where the ad is displayed.7 j6 R( x7 X( B8 G( y- z
{site_id} ID of the site where the ad is displayed.
: ]: c6 I5 j8 I{zone_id} ID of the ad zone where the ad is displayed.
3 ~1 j3 Y W! q1 A ~{category_id} ID of the category detected.4 g, |9 n. @/ X6 t7 k/ a& l8 o
{country} 3-char country code of the visitor.0 u: z9 _$ M6 A
{time} Timestamp, used as a cache buster. MobPartner Dynamic Tracking Tokens/Scripts/API
9 f! }4 j2 L( d( ~/ c1 a& ]Tokens Description
" x- i2 `3 I7 F6 Z[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system
: z/ i3 ]3 q: v; T5 {0 I[=DEVICEID=] The UDID of the Android device as device_id0 ?+ C6 D* L: N4 U8 F( N) f0 k
[=ANDROIDID=] The parameter for Android ID as android_id
; v3 T- E9 n4 G$ w* V; M. v& e[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address
5 G& p" V w7 {1 V( d" f[=ODIN=] The ODIN of the Android device as odin
9 b- S$ m" Y; o* C( d6 K[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher, \1 ?) |6 r; j$ \2 h; `
[=SERVICEID=] MobPartner’s service ID as sub_site5 ^" ], O) Y7 u5 ~ H, o
[=CAMPAIGNID=] Campaign name or ID as sub_campaign7 z6 J5 S: z- N/ @
[=ACTIONID=] The action ID as sub_adgroup6 X+ l5 N, V- @) |9 i# R. [
[=CREATIVEID=] Ad name or ID as sub_ad PopADS.net Dynamic Tracking Tokens/Macros/Scripts # J# B1 e9 ]/ [; e, t
[WEBSITEID] – ID of the website that was source of the popunder," k6 _' `% L9 o+ I7 M
[KEYWORD] – keyword that was used for keyword targeting,
/ \1 C. S% D0 V[CATEGORYID] – ID of category that was used for targeting,
# R% O8 o& Q* D( O( d" F[COUNTRY] – country of the visitor. PopCash Dynamic Tracking Tokens/Macros/Scripts8 I2 c, S0 _2 X/ x
%siteid% – Site ID4 v& J0 }3 Q2 y0 S5 y
%cc% – Country Code Plugrush Dynamic Tracking Tokens/Macros/Scripts
4 _/ y2 I. o+ E3 c& j, U8 l4 j{$id} – a unique ID of the traffic source/website4 @. T1 v5 N1 g2 H
{$cc} – two letter country code of the visitor$ F% m8 D d4 p f3 J4 Z {; V
{$category} – the category of the traffic source/website
+ \+ W0 P% n5 ?) t/ d4 s) u{$domain} – the domain of the traffic source/website
" v/ l9 Z8 V% l* o{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube)
, B7 V( z$ |9 ]; V a' ]+ l4 U9 L{$ad_id} – a unique ID of your ad (works on PlugTraffic only)* N( P1 P/ L0 @ C2 |) o* k S
{$ad_ref} – your internal ad reference (works on PlugTraffic only) SiteScout Dynamic Tracking Tokens/Scripts/API a2 q! r7 j5 M; y2 o0 B4 w- n4 h) B2 j
Tokens Description1 T5 m5 T: g5 l. ?* `
{adId} Passes the unique ID # of the ad that was clicked.
8 F' j, ?) k5 R, V{siteId} Passes the unique ID # of the site where your ad was clicked.
' m2 \% U; S) L{campaignId} Passes the unique ID # of the campaign that received the click. g" w, Q& U: P2 a! s" } W, ?
{networkId} Passes the unique ID # of the exchange where your ad was clicked., v. r3 I* w( y. H/ S+ ]8 {! ~
{postbackId} Passes the unique ID # of the visitor that clicked your ad.
9 l$ e7 J, n0 o6 p, }" M1 j) p{domain} Passes the domain name where your ad was clicked.
, g* |. \: z3 I+ [{pageUrl} Passes the URL of the page where your ad was clicked.
8 M5 }7 L3 q$ } ?5 {- M{demographicIds} Passes the ID(s) of the applicable audience segments.
& ]2 Y. L& m& _) Q/ S) b6 y{contextualIds} Passes the ID(s) of the applicable contextual categories.
' u0 u% _( _1 ?{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only); T+ q- E2 d2 N5 I
{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only)
! \5 _% F2 E; r0 J% e" }- e{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only)
7 Q8 ~" t1 ]1 p{carrier} Passes the carrier of the people that click your ads. (mobile only)
( u3 M% ]5 {3 T# Q! P{device} Passes the device of the people that click your ads. (mobile only)
5 W3 r+ D, F- B5 l{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only)4 a& x# k; G# G0 Q7 a* X# n& ]
{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only) StartApp Dynamic Tracking Tokens/Scripts/API
' e# C3 n4 t- k8 f L# DTokens Description
' y1 v- h2 `3 N! {/ buser_id get the Android ID or IDFA of the user who clicked your ad./ _3 R+ g3 L7 J. ?1 Y
app_id get the App ID of the publishing app from which every click came.+ V, g; X' P' E) A5 i4 ]$ @
creative_name get the creative name as you inserted it on our portal.
7 W; [8 ?- l. E5 Qcampaign_id get the campaign ID that was automatically assigned to your campaign on our portal.
* |2 b# j- K0 W* M2 p2 Cbid_cost get the CPC bid you used for each click. Go2mobi Dynamic Tracking Tokens/Scripts/API' \& D2 L/ T: h) S* J8 z
Tokens Description1 R1 c2 K: Z# U' M
{clickid} Go2mobi unique click id/ J% n0 E& _9 o' }* x% |$ x
{campaign} Go2mobi campaign id+ x4 ^& w9 ^ W w/ D. T
{pln} Exchange placement name
; R& V/ y. ]8 m- b{plid} Exchange placement id
. t0 _! k$ m# }2 P+ D% m5 b$ Z{crid} Go2mobi creative id4 K& z9 H2 M; J4 n
{imp} Impression dimensions (width x height)/ Z4 L/ U, O% U$ o5 Z
{cc} Exchange country code of user3 |" ]& F% ~; f9 c
{referrer} HTTP referrer url (if applicable)
! O- ^4 L" B/ h% p- Z: B9 {- O{referrer_domain} HTTP referrer domain (if applicable)
9 u; n3 K/ m1 t& O% u0 u0 T% a: W{isp} Carrier name of user& L3 D: a+ a' P. M1 }& z# D
{ip} IP address of user3 h! Q7 H' y7 o5 x+ B
{xip} Proxied IP address of user8 J) b& I/ b# q, O
{country} Carrier country of user+ H% k0 m; v) N, z% ~* v6 c
{region} Carrier region of user% ?7 X7 D2 G5 ?6 [4 U+ h
{city} Carrier region of user% }5 M( d( X, V3 Q7 c' K( I
{agent} Device user agent3 N$ U# V+ J/ u+ ^* v3 \: R5 B
{ua_hash} Device user agent SHA1 hash* t* R3 `" l ~7 C# a( ~
{device_vendor} Device make
# {7 t# Y7 V3 U: l& V4 M{device_model} Device model
0 c# ~# H f: t3 Z* ~0 e& d+ g/ E1 x{os} Device operating system0 `7 x3 l6 m6 g. t3 _& u3 @
{os_verion} Device operating system version; W1 b; C9 d" r3 w" `4 D8 Q
{year} Device year of release Decisive.is Dynamic Tracking Tokens/Scripts/API q' V" A) P* q( }+ K, z
Macro Field Info1 T1 f& Y! @, E: R2 {
{{{bidhash}}} Unique impression ID (Use this to track conversions/actions)# J! f9 q( q4 z O7 ~* m/ w
{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion)
0 E! l6 r5 @5 Q. O{{{creative_id}}} Creative ID (Identifies the creative used in the ad)& F ?. G$ b h& v8 l, [
{{{ad_name}}} Name of campaign
4 d3 W4 K7 h6 G- k+ [1 J# a{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …)/ b* D& C2 ~4 N% _$ {: {' P: i
{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …)8 X+ l2 |" B8 x* [2 ?7 m7 ~
{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …)+ l9 i6 F( {$ B8 H4 b; b0 @
{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …)9 v. x/ Z* x6 a0 ]
{{{media}}} app or site
3 l, P+ @' A/ k: n5 G{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …)
0 b9 R7 Q; h: X4 n: r8 \' x# |{{{ip}}} IP address of user
3 d2 s- Z6 A" G% o' t2 K8 [( {7 m' @- g{{{app}}} Name of app where ad is placed- \& F: p4 l9 x- B0 R- v
{{{site}}} Name of site where ad is placed. I) |- G4 p; Y x! G3 `4 T
{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.% }- K% X& M3 ?% o- t
{{{ua}}} User agent string
" E: O7 [5 Y2 C' z- b' f{{{category}}} IAB Category of site/app
# F6 a X8 P6 u0 y% z{{{subcategory}}} IAB Subcategory of site/app% U3 F" j" ?/ y& q: B" c' j6 @8 J
{{{idfa}}} iOS User IDFA Leadbolt Dynamic Tracking Tokens/Scripts/API [TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system
8 O' p) h# H }! ^% C* ~8 r[CLK_ID] – Click ID as sub1: h2 k) K: ^8 s9 _+ \
[PUB_ID] – LeadBolt’s publisher as sub_publisher& O4 b2 c; l; L' i8 ?+ n6 q. P& d
[AD_GROUP_ID] – Sub Ad Group as sub_ad_group
7 C2 W q% }; z[AD_ID] – Ad ID as sub_ad BuzzCity Dynamic Tracking Tokens/Scripts/API {clickcode} To substitute the unique clickcode value associated with this click
: ~; b9 j* @0 W8 h. }% Z9 c{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering.
7 b" o3 m" w& Z2 G8 q{random} To substitute a randomly generated value associated with this click
$ p& d3 ~0 l$ X* J5 t' R9 w{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z AirPush Dynamic Tracking Tokens/Scripts/API Tokens Description
/ i" Q1 c T$ d1 q0 g; j5 y%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush.
# u( L& f% ~$ t! z%d% IMEI (MD5 encrypted)- E$ p$ ~& O. _) t% |) n1 W7 U
%androidid% Device android id& v: w, T' j9 E/ I8 o# B
%carrier% Carrier name$ J4 P7 t k3 M& ^
%device% Phone model
$ u0 m' s# i0 J9 A; A%manufacturer% Device manufacturer name
! ]$ R- J& G! |$ F6 ^2 s) s L%campaignid% Campaign Id0 l6 q$ A6 j6 H' t* g" Y
%creativeid% Creative Id
' z% R! y9 F( P# J, f%ip% Device ip address% a6 f* s, V2 [4 M& r/ e
%state% State
8 Y+ z$ n- p9 c% ]5 g+ U%city% City
. i$ f9 u) Q) W7 B ]! U%dapp% App Id
; m; B/ }4 N1 e7 F8 U( ]%pubid% Application Developer/Advertiser Id
9 m& I# g6 x# j. f( R- z# V: w%framework% Device OS Version Traffic Force:
0 l0 z1 N8 L# i! v w! z{site_id} – id of the site on whch the ad is shown
L$ U$ [$ n: E8 Q+ D8 }% U: ?{channel_id} – id of the channel on which the ad is shown
; Z2 `3 p) Q# [/ v{campaign_id} – id of the campaign
! A) ~+ t: i* e" I{group_id} – id of the group
5 p: d6 o7 X, b" z% L{ad_id} – id of the ad( ~5 z# w$ j, m! k$ U
{keywords} – list of keywords by which the ad was found) ~1 p }. g4 P% t$ f
{v_country} – visitor country) k9 L( A+ Q( P( p
{v_language} – visitor language( W" W ?* A& ]9 n! Q* ]0 _- d
{v_browser} – visitor browser
; L0 W5 w# H- x* Y; {9 } i{v_os} – visitor operating system Traffic Factory:- [1 A3 u$ w8 G \7 D
{campaign.id} Campaign’s id
& D: `4 ?, x( }: c! V1 y l{target.bid} Target’s bid3 Y9 q$ E. V0 {8 h' A- |
{banner.id} Banner’s id3 g/ K7 i z% k: P$ T7 m; Y
{banner.name} Name of the banner
* x. c, d+ S) P1 r$ ^: T{banner.size} Size of the banner e.g. "338×235"
& P) ~ a& E/ N* `{target.name} Campaign’s target name
7 D: n( X; r& z' Z _{categories} The page’s categories
' H& o' a2 ^; f4 ~- ?4 V{user.country} 3 letters ISO country code of the user’s country. e.g. "FRA" for France- S' @# y+ A7 I) L+ `0 I
{user.browser} User’s web browser. [4 p6 G+ Z. w% G, k( w8 j0 H
{user.os} User’s operating system AdBucks:! }0 k# ~6 Z6 T: U
{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.& b" I" C- d- ]: P
{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor.
4 H* f( p6 p! t{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized.5 Z# u* H% m9 R; \
{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.( y* A' z, n- g5 W# s1 i, A
{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.8 d# }, M6 H5 W0 g& s3 n. d
{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.8 ?" H5 Y7 I3 N+ ?* R( ]) ^
{size} : This is a tag that represents a shortcut equivalent to {width}x{height}.
6 g- Y9 }$ K7 c! a{year} : This is a tag that represents the current 4-digit year (2014).; U3 E# t8 V& n
{month} : This is a tag that represents the current 2-digit month (09). Adxpansion:* x Y1 l+ e- M2 D
{zone}" W1 s2 D2 D1 d! t
{keyword}! Y! O: j' B; r0 W( T+ f
{country} 50onRed:
/ U/ @" K5 n% ^3 ]$ v# t{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id}
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