之前设置追踪,在token方面设置出错,逛论坛无意发现这篇文章,感觉对新手可能有些用处,有需要的可以看下,除了看token,还可以看下iAmAttila用的流量平台{:soso_e113:} ' f6 H f2 Z5 N$ Q: F2 V3 q
iAmAttila’s TOP List of Traffic Source TOKENS
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ExoClick Dynamic Tracking Tokens/Scripts/API
$ U3 T2 D4 a, H2 W* U- e! |/ |Tokens Description
3 F7 _% Y8 |4 F{campaign_id} ID of the campaign.% }- T/ Z6 s/ i- R. q; `
{variation_id} ID of the variation. (Banner or landing page)
) C7 Y$ }2 c, p6 W+ q- v( v) M{src_hostname} Domain name where the ad is displayed.
) }1 l' A, U7 [% U{site_id} ID of the site where the ad is displayed.
; a; U& I( K) O7 C8 b" d{zone_id} ID of the ad zone where the ad is displayed.* u$ L/ h, Z r! m5 H
{category_id} ID of the category detected.6 q" ^9 d. B/ P! I1 ~: \. ^
{country} 3-char country code of the visitor.5 f: m8 k: w% }4 M
{time} Timestamp, used as a cache buster. MobPartner Dynamic Tracking Tokens/Scripts/API! s& a! W& ^# g: n4 r2 @" x2 E
Tokens Description
: ]# d: |) X, S( S/ N& L( V, U[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system$ {# X: I" s+ N
[=DEVICEID=] The UDID of the Android device as device_id( k% {" m1 b9 W2 J: W
[=ANDROIDID=] The parameter for Android ID as android_id& `+ J1 g& Q" v4 B5 e
[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address
[' l0 x7 G; w0 p Y[=ODIN=] The ODIN of the Android device as odin% j7 V! m+ n/ }
[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher/ | T3 f5 P/ o7 V/ p- Y, Z- v: G% x
[=SERVICEID=] MobPartner’s service ID as sub_site8 B$ L) E3 ^8 o3 v% Z# O4 w4 i; G
[=CAMPAIGNID=] Campaign name or ID as sub_campaign
# u4 W F. _: |. {[=ACTIONID=] The action ID as sub_adgroup. r' d6 k2 J0 r+ G* f2 M- h% h
[=CREATIVEID=] Ad name or ID as sub_ad PopADS.net Dynamic Tracking Tokens/Macros/Scripts
# Z( U- [& |. n3 O8 ], ^3 C/ Q+ w[WEBSITEID] – ID of the website that was source of the popunder,6 `, t( Y1 G. _0 O( _; j
[KEYWORD] – keyword that was used for keyword targeting,
& e* t2 W4 v5 `6 R# Y# v6 l$ T[CATEGORYID] – ID of category that was used for targeting,& |' N9 D* i; L8 H: r6 P& t5 ~( M" s
[COUNTRY] – country of the visitor. PopCash Dynamic Tracking Tokens/Macros/Scripts- x/ ^& C# `, s! u) [! A4 ?
%siteid% – Site ID
8 i1 b; R, s% k& N8 j%cc% – Country Code Plugrush Dynamic Tracking Tokens/Macros/Scripts$ u+ o( t3 m5 E8 Y* y u3 ]6 o8 [
{$id} – a unique ID of the traffic source/website$ [* O$ S; H) o; ]9 x
{$cc} – two letter country code of the visitor
' i" J/ _- W: W{$category} – the category of the traffic source/website+ G$ M, ?% s j5 C
{$domain} – the domain of the traffic source/website/ ?: {: ^+ Z& ^3 e1 a |
{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube)( ^8 a5 R3 ^& y& y& ?& z9 j
{$ad_id} – a unique ID of your ad (works on PlugTraffic only)" O. w& A9 V) S8 E) |1 j
{$ad_ref} – your internal ad reference (works on PlugTraffic only) SiteScout Dynamic Tracking Tokens/Scripts/API
, o9 g6 J; D. H; Z: A+ V+ pTokens Description- |9 a) C% W8 L `4 Q' ]
{adId} Passes the unique ID # of the ad that was clicked.
. P! v: N' o0 p3 r( U/ K) Q{siteId} Passes the unique ID # of the site where your ad was clicked.
" l' e1 k& I. \7 X3 R$ c{campaignId} Passes the unique ID # of the campaign that received the click.
6 W4 {+ s+ f) T; M; Z{networkId} Passes the unique ID # of the exchange where your ad was clicked., E" B, C* a& t5 B' X, `
{postbackId} Passes the unique ID # of the visitor that clicked your ad.4 _. t: s1 U a: O
{domain} Passes the domain name where your ad was clicked.# s3 D' d0 l& p' D
{pageUrl} Passes the URL of the page where your ad was clicked.
- G A; j# @* ~( x) ]4 U: \{demographicIds} Passes the ID(s) of the applicable audience segments.
0 P/ ~; N0 h) [4 C" {& u6 ?{contextualIds} Passes the ID(s) of the applicable contextual categories.# Y: X9 l o6 `- I8 M3 M
{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only)
/ o1 r1 O6 p+ {6 M( [# a3 P{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only), B) Y( g. h: P E. Y
{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only). z+ m3 t5 N/ ~, M6 n9 ~. \% Q$ G
{carrier} Passes the carrier of the people that click your ads. (mobile only)
' `& d& @. U+ m* z{device} Passes the device of the people that click your ads. (mobile only) E1 t; \3 N8 }8 @& p8 j9 }2 }
{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only)
' D N; L1 \5 X" o5 \) f4 N. m$ F{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only) StartApp Dynamic Tracking Tokens/Scripts/API+ b: G( b& T4 ?. K. e6 L |
Tokens Description8 g" U5 t1 ?) ^5 l5 I
user_id get the Android ID or IDFA of the user who clicked your ad.3 f0 Z. l4 l8 |* O
app_id get the App ID of the publishing app from which every click came.( B/ v; p! f/ X% B8 K' K
creative_name get the creative name as you inserted it on our portal.: [7 J7 ]3 }- P, s# _5 i/ G) Q* Y
campaign_id get the campaign ID that was automatically assigned to your campaign on our portal., H3 i0 e; A% s) Y& R
bid_cost get the CPC bid you used for each click. Go2mobi Dynamic Tracking Tokens/Scripts/API
8 X Y3 u3 \7 o% \Tokens Description
- L0 d2 [) ?$ j+ f* w5 i! G% }{clickid} Go2mobi unique click id1 u# G- v6 W$ v$ ?1 L
{campaign} Go2mobi campaign id
9 {9 C5 u2 Y9 w: A9 y' I) c{pln} Exchange placement name9 _& o" _, M4 U+ ~. x2 D7 z
{plid} Exchange placement id
1 T2 }- t9 ]- J{crid} Go2mobi creative id
: d3 {$ F6 Y& q" m{imp} Impression dimensions (width x height)
; t9 E0 }, _ J$ U) P{cc} Exchange country code of user
# V7 g7 @3 B7 s{referrer} HTTP referrer url (if applicable)
$ g* U- y$ a, v2 C7 d$ f5 p{referrer_domain} HTTP referrer domain (if applicable)
- M( Z7 |! o! T( l! V0 @{isp} Carrier name of user! ?7 ^2 k5 h2 F. l) o
{ip} IP address of user+ P7 r4 P$ K! A* R7 L: M
{xip} Proxied IP address of user
" T# P3 G) g0 Y5 ]0 B{country} Carrier country of user
: G. j% p( s$ d7 {9 H9 a; u{region} Carrier region of user
/ b- U; i1 e% C* l/ u{city} Carrier region of user0 M e4 ^* x* I9 U" G/ V
{agent} Device user agent
! B; x) n% H' Z- N' z{ua_hash} Device user agent SHA1 hash1 T% n7 ^% `5 P% a2 N- `" s
{device_vendor} Device make0 B) h1 B1 Z# M; D
{device_model} Device model
+ E5 y7 e0 s& f$ A5 z: C6 m{os} Device operating system" Z5 W+ c& C+ W9 d
{os_verion} Device operating system version
0 |, F" S8 Y: d) q: o5 X$ c{year} Device year of release Decisive.is Dynamic Tracking Tokens/Scripts/API1 n4 t! s+ i7 T/ ^
Macro Field Info
6 @$ i$ H/ n( i5 F- v{{{bidhash}}} Unique impression ID (Use this to track conversions/actions)- r/ q/ D6 F3 j, y- L1 J
{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion)
1 n+ M/ k- F; |{{{creative_id}}} Creative ID (Identifies the creative used in the ad)! n4 x7 z9 I/ }% a( Z0 [- D* T3 I. k
{{{ad_name}}} Name of campaign" F" ?, ]3 K) ~- o; n
{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …)
6 f. t, ]5 b5 ?& M: M5 J) m{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …)5 j% w3 C4 u! j! M- y0 C1 ]
{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …)9 [2 h5 E2 B: I" q
{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …)
( M2 a- M& |; q6 U7 E; U{{{media}}} app or site
9 g5 l6 }9 o2 O- {& H% @9 x* b{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …)
0 X* I! f& S7 O9 E$ t" |( t{{{ip}}} IP address of user
" D$ {: F! N/ m$ {{{{app}}} Name of app where ad is placed
9 b. f: x$ q& t4 j o{{{site}}} Name of site where ad is placed) N* L0 c" W+ }% D& T1 g
{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.5 G( K. A- V2 @3 h) Z* Z
{{{ua}}} User agent string
+ {' D$ h, i* ]( l! W( R) e# B{{{category}}} IAB Category of site/app
" r" l8 q) ?5 n, K, ~* e{{{subcategory}}} IAB Subcategory of site/app- g" \# Q: ^7 h7 x$ ]
{{{idfa}}} iOS User IDFA Leadbolt Dynamic Tracking Tokens/Scripts/API [TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system
. T( `* b* X# f4 T$ z% K4 ~& |[CLK_ID] – Click ID as sub17 h" y; J" @5 j5 e! B+ ]/ n
[PUB_ID] – LeadBolt’s publisher as sub_publisher+ ?6 Y' m/ N' ?9 r( t+ W5 o* ^
[AD_GROUP_ID] – Sub Ad Group as sub_ad_group
+ ?9 B- e% b& ~! |6 Q4 e1 S# E' D[AD_ID] – Ad ID as sub_ad BuzzCity Dynamic Tracking Tokens/Scripts/API {clickcode} To substitute the unique clickcode value associated with this click
' D! N4 L$ G4 ~: C) o2 ]0 m{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering.: g2 f: z7 J7 e
{random} To substitute a randomly generated value associated with this click
$ S8 W: S5 u( {7 q1 [0 ~' F{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z AirPush Dynamic Tracking Tokens/Scripts/API Tokens Description
* l T6 N; d" a& H6 k7 H! N7 A%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush.) S1 n' P& j) B" M; T/ A6 s( i5 _
%d% IMEI (MD5 encrypted)5 x4 K1 h% h0 _) Y# [% k% Y9 F
%androidid% Device android id
. X# H( ~& D$ N# K9 l% m%carrier% Carrier name
# G" D- C! N4 r: |2 ^# I7 A4 u# s%device% Phone model
! M. [4 |2 c6 q1 g/ W8 R%manufacturer% Device manufacturer name$ x) @. }. t3 I0 X3 @! ]- P3 T# ^+ F8 e
%campaignid% Campaign Id
/ J( U" x- u4 l! |" ~%creativeid% Creative Id
' \3 W$ U- K0 w& ~( t%ip% Device ip address% X6 |# `& F3 w
%state% State
% M& q, N' [9 N; D%city% City
0 ?+ G+ g! f1 q F4 H%dapp% App Id
$ D) j2 C+ @' ^& t* C5 b$ P%pubid% Application Developer/Advertiser Id
8 V& D7 K* i: e% }# l" ^%framework% Device OS Version Traffic Force: U }9 e- a: _7 f
{site_id} – id of the site on whch the ad is shown
, [5 r* I4 \' b3 b- g- x6 P* T{channel_id} – id of the channel on which the ad is shown
4 p/ ] D5 U5 Y8 a8 {{campaign_id} – id of the campaign
. c4 [# u# Q: s( T) R{group_id} – id of the group
& a6 B H" _! \{ad_id} – id of the ad
, |2 C5 b0 u, S{keywords} – list of keywords by which the ad was found
2 j: l2 _) Y) E' j6 M{v_country} – visitor country9 u* z$ k1 @) k3 y
{v_language} – visitor language$ Z L9 U" }$ E' H* j( v) z
{v_browser} – visitor browser3 Y) C, b* T. A% ^
{v_os} – visitor operating system Traffic Factory:0 Z8 F8 O* ^, X. A f
{campaign.id} Campaign’s id' a5 E( `( F+ y' a: ~2 { r
{target.bid} Target’s bid
& q$ m- D! K7 ^6 e* s1 F{banner.id} Banner’s id
: S" c H. w+ g. ?( c- I{banner.name} Name of the banner+ `' H/ r* ^1 b E2 Z& p
{banner.size} Size of the banner e.g. "338×235"
f! U8 H) l6 q5 R{target.name} Campaign’s target name
/ i1 z+ x( }, ~: D9 ? v% h{categories} The page’s categories1 N+ H, @+ V: `) C6 ?
{user.country} 3 letters ISO country code of the user’s country. e.g. "FRA" for France
, d v7 d3 _. Z{user.browser} User’s web browser. ?" w, B) C% p+ `- ]- D: {8 S
{user.os} User’s operating system AdBucks:& Q0 z: r3 T' c2 K3 n. v
{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.
/ B: [0 |6 G: j9 Q- Y, Y{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor.% T# }* O6 H5 }% A! i
{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized.
$ b8 b5 y; _3 P& p3 u{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.8 P4 q- a. K5 I4 C1 T6 }$ r& U5 ]
{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.( y4 j* a* D o& H) L( X( e2 L5 a
{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.7 z E7 ~' ~ Z1 e* x( ~% @, O
{size} : This is a tag that represents a shortcut equivalent to {width}x{height}.
- h, z: h, C9 f{year} : This is a tag that represents the current 4-digit year (2014).$ a( t, @; N& s) ~' D- g
{month} : This is a tag that represents the current 2-digit month (09). Adxpansion:
) m- @$ P# O8 J9 M; D: n{zone}" f7 X; j/ _, |" P2 ]1 w
{keyword}% N9 C0 J$ k' x" S7 E) H# Y) H4 H
{country} 50onRed:
9 \2 H6 ?0 V8 @, }$ d{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id} + n; y1 _2 R a% W; t
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