之前设置追踪,在token方面设置出错,逛论坛无意发现这篇文章,感觉对新手可能有些用处,有需要的可以看下,除了看token,还可以看下iAmAttila用的流量平台{:soso_e113:} # M- {% d% I4 C
iAmAttila’s TOP List of Traffic Source TOKENS % e$ I3 ?1 D- N$ o' R8 |
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ExoClick Dynamic Tracking Tokens/Scripts/API9 Y9 f0 j; n. a
Tokens Description
& C" ^ L( L7 b' d{campaign_id} ID of the campaign.
( M7 [2 e% y. Q2 D) _$ W- m! J7 M, ?{variation_id} ID of the variation. (Banner or landing page)( s$ X, g7 c. ~: z
{src_hostname} Domain name where the ad is displayed.
9 \2 a/ l# j3 m, U{site_id} ID of the site where the ad is displayed.
5 `: Q. w! N7 {& i5 g{zone_id} ID of the ad zone where the ad is displayed.. Q3 A6 o' y: M$ N) U
{category_id} ID of the category detected.
" P" }5 o. ~7 u3 Y/ q{country} 3-char country code of the visitor./ ?1 {9 K+ ^/ X" E- q
{time} Timestamp, used as a cache buster. MobPartner Dynamic Tracking Tokens/Scripts/API3 N5 |/ e$ i5 S% M* i
Tokens Description5 e1 X( x; m3 H$ X/ c( d
[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system
/ p6 L2 o1 Y+ B' l Y* R[=DEVICEID=] The UDID of the Android device as device_id
' Z. Z s" W9 P- p- S2 l5 g2 T5 X2 ~[=ANDROIDID=] The parameter for Android ID as android_id7 i- ?/ K! e$ S, G9 ?3 E
[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address
5 Z( M- J2 r5 E+ p) ?3 w1 i[=ODIN=] The ODIN of the Android device as odin
- h7 K1 K7 v# F& m. m0 B2 e[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher
& _" z. ~# ^/ Y- p[=SERVICEID=] MobPartner’s service ID as sub_site8 u) ?! l \* t
[=CAMPAIGNID=] Campaign name or ID as sub_campaign. {" l1 d% w7 h' m" d
[=ACTIONID=] The action ID as sub_adgroup1 c# \: x$ F5 l6 M1 R+ D
[=CREATIVEID=] Ad name or ID as sub_ad PopADS.net Dynamic Tracking Tokens/Macros/Scripts 0 [$ Q+ Y6 _/ `! S
[WEBSITEID] – ID of the website that was source of the popunder,
8 h/ S: X; B( K[KEYWORD] – keyword that was used for keyword targeting,
" J- g" e, H- F" k n2 n% f[CATEGORYID] – ID of category that was used for targeting,
. S! R- @2 D& g( m6 i[COUNTRY] – country of the visitor. PopCash Dynamic Tracking Tokens/Macros/Scripts+ U: T" q3 V0 H' j7 `) d' h
%siteid% – Site ID
" M% }5 S9 C: s) H9 L! e; _! @& z%cc% – Country Code Plugrush Dynamic Tracking Tokens/Macros/Scripts, A o7 Y% u* d& |# E
{$id} – a unique ID of the traffic source/website
: o% p+ O3 `# j# i& Y7 w$ w" @" B8 Y. T( `{$cc} – two letter country code of the visitor& |, {8 `6 m& w: f7 W& K4 @
{$category} – the category of the traffic source/website
6 g$ ~; C/ A4 D{$domain} – the domain of the traffic source/website/ h' r/ v8 y, A9 o2 o
{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube)
+ x5 N* }6 b" I3 o8 F' K+ ^7 D{$ad_id} – a unique ID of your ad (works on PlugTraffic only)
7 |7 O) D' @. K! S: @) _/ ?* u! m3 R{$ad_ref} – your internal ad reference (works on PlugTraffic only) SiteScout Dynamic Tracking Tokens/Scripts/API
; [. i- ^7 q( w, k* N. X: z$ u7 }3 Q$ m4 mTokens Description' w3 f7 d# {2 C' b
{adId} Passes the unique ID # of the ad that was clicked.
* |6 _$ W- t) f+ f- K9 M% k{siteId} Passes the unique ID # of the site where your ad was clicked.
7 Q# r& l8 S! C{campaignId} Passes the unique ID # of the campaign that received the click., B& W. F7 e' N1 O6 B/ y: |
{networkId} Passes the unique ID # of the exchange where your ad was clicked. T( x4 u' r) u2 e: \
{postbackId} Passes the unique ID # of the visitor that clicked your ad.1 O3 i* S! Y; L
{domain} Passes the domain name where your ad was clicked.8 F5 h, l; R/ K& f% J' v+ ~3 t
{pageUrl} Passes the URL of the page where your ad was clicked.# L1 E, s3 B0 Y* J( E6 z Y
{demographicIds} Passes the ID(s) of the applicable audience segments.
4 G+ A3 {& y( W' t# z{contextualIds} Passes the ID(s) of the applicable contextual categories.
4 e! g% v, w+ \{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only): g) F2 ]2 U6 y+ t! h
{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only)
& G( l4 X5 g9 d; T/ Q. J{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only)" T1 } ?% ?; C! {7 d4 d+ L
{carrier} Passes the carrier of the people that click your ads. (mobile only)6 ], X* ^( _6 N( O( F' H- b
{device} Passes the device of the people that click your ads. (mobile only)
7 K E1 }: b0 x0 p{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only)
) G# k8 k i6 f6 }2 I% h6 l* q{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only) StartApp Dynamic Tracking Tokens/Scripts/API+ j: _( q5 C* [
Tokens Description
# N6 w( M. x* _" o) B+ u7 S1 l1 Wuser_id get the Android ID or IDFA of the user who clicked your ad.5 D9 e4 k2 M! |" Y% s
app_id get the App ID of the publishing app from which every click came.
8 [# @2 s; s6 A+ O: x% i5 V7 gcreative_name get the creative name as you inserted it on our portal.1 ]3 X. {0 z# }
campaign_id get the campaign ID that was automatically assigned to your campaign on our portal.
1 E- @' h7 H1 l+ H) Q9 H8 Wbid_cost get the CPC bid you used for each click. Go2mobi Dynamic Tracking Tokens/Scripts/API
& |8 {5 p) Z! V" _# UTokens Description
+ ^# ?8 A( R7 F( @, i& a/ i{clickid} Go2mobi unique click id( w7 V. x7 n D( ^$ H9 C% W) A
{campaign} Go2mobi campaign id
, m) G& f" r3 N3 F{pln} Exchange placement name
0 N2 w3 c8 j, [" Z5 n0 d/ Y7 a; E{plid} Exchange placement id
- n* U) u1 w1 Y5 B3 I" C{crid} Go2mobi creative id0 h; Y6 m0 M' e, c- K$ r0 E
{imp} Impression dimensions (width x height)
( W* n% q7 y; T4 J6 m{cc} Exchange country code of user+ n' R& ?0 {0 ~8 W+ D- j' i
{referrer} HTTP referrer url (if applicable)
; o' ]8 K9 P0 w* z% l) ~6 Q{referrer_domain} HTTP referrer domain (if applicable)
$ F7 t1 ]( \1 g. R{isp} Carrier name of user
+ x3 o( b* u3 L5 V1 @- D8 N{ip} IP address of user
& g( N# U+ P5 B/ G6 k# G{xip} Proxied IP address of user! k' p) b+ y5 R; W8 J5 ?) @
{country} Carrier country of user, i( P, y+ [ [1 s* ?6 U, l( q
{region} Carrier region of user: ]/ D) [! V' I! }' M& o: C2 r
{city} Carrier region of user
; I7 E, P6 |( o* m{agent} Device user agent
- J! s- k/ _, G* I, }/ I- T; N{ua_hash} Device user agent SHA1 hash
8 F; K5 J5 w$ A% B{device_vendor} Device make* y1 Q$ D1 F" R2 B0 e/ L/ k/ K
{device_model} Device model" T' j7 z# A6 Z& v
{os} Device operating system4 P2 }" n! I9 F2 p
{os_verion} Device operating system version
) B& P7 o: U0 z \$ N{year} Device year of release Decisive.is Dynamic Tracking Tokens/Scripts/API
( k8 {4 w- ~' s% g6 IMacro Field Info
1 {/ s3 [. M" [{{{bidhash}}} Unique impression ID (Use this to track conversions/actions)
6 m2 D4 Y2 t8 ~0 P. \, d{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion)" A" b1 Q; k9 T
{{{creative_id}}} Creative ID (Identifies the creative used in the ad)
* r$ b% w$ X' R/ t k{{{ad_name}}} Name of campaign
( l0 R/ E+ D0 i/ `{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …)/ n7 A* t3 r& H- c
{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …)9 Y5 `( k/ |& k5 s. ]- S
{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …)9 Y a7 P0 }) n1 X
{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …)# U$ p. q1 n# P4 u0 M2 x
{{{media}}} app or site5 c k: U% U0 B/ v( R/ q
{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …)
" I! Q! q7 Y: p& d4 c6 t) N. H y{{{ip}}} IP address of user
* X; j2 n) ~7 L& G* G9 k2 p{{{app}}} Name of app where ad is placed# C- L4 ?, x8 Q! |; N" v* z* E
{{{site}}} Name of site where ad is placed* n3 |. H O. \$ o( a8 r
{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.
% L. r* p. y7 X* B4 ^# S9 \2 T{{{ua}}} User agent string5 O, u- C1 T# c% C0 e V8 N& x
{{{category}}} IAB Category of site/app: w/ V5 n$ u6 S. W
{{{subcategory}}} IAB Subcategory of site/app
, v. Z3 T8 ?, y+ X2 o{{{idfa}}} iOS User IDFA Leadbolt Dynamic Tracking Tokens/Scripts/API [TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system
+ Q0 T6 S; a2 o9 a0 O e. p[CLK_ID] – Click ID as sub16 n* I7 U+ i) p' t8 i) X# h% r
[PUB_ID] – LeadBolt’s publisher as sub_publisher
/ J1 B! Y* h+ ]( D[AD_GROUP_ID] – Sub Ad Group as sub_ad_group4 t; T/ D1 @1 e1 |; [5 l8 ?
[AD_ID] – Ad ID as sub_ad BuzzCity Dynamic Tracking Tokens/Scripts/API {clickcode} To substitute the unique clickcode value associated with this click
8 A- M" k( e( r% o/ O; O/ Y7 S6 R s{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering.
& N% M5 G: F: W! Q4 r6 G* C* n{random} To substitute a randomly generated value associated with this click
& P/ Q) w7 c1 \! q% x, I{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z AirPush Dynamic Tracking Tokens/Scripts/API Tokens Description6 U/ G' I# e I1 t# Q: T2 M
%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush.
1 R; K4 C* l9 H, Z3 n. a1 A5 v, E%d% IMEI (MD5 encrypted)
- h/ n+ U3 u) O- m: T; l5 h%androidid% Device android id
1 T1 `/ c. a/ ?3 A0 |9 g( }%carrier% Carrier name# H* N% `; [5 `7 [( V
%device% Phone model( i7 `7 r; s$ k9 r$ o9 g
%manufacturer% Device manufacturer name0 ^/ t: h; j( {4 N2 z8 v" P6 h
%campaignid% Campaign Id5 G6 v! H7 }! [- w4 w8 Q
%creativeid% Creative Id% e7 Z* H ^ R) K1 h) e, T1 }
%ip% Device ip address; t2 N6 B( Y6 a7 Z5 n" _* B, w" }
%state% State2 a! O. d# e+ d0 S$ ~
%city% City
2 L% a* E0 i# T' L+ i%dapp% App Id
7 M! W; v0 f$ `" D9 e+ ?%pubid% Application Developer/Advertiser Id O6 C- D+ K3 n$ ^0 ~% k
%framework% Device OS Version Traffic Force:
% X2 `% C! e' E4 ~, T{site_id} – id of the site on whch the ad is shown, M: T* _; {6 ?! M& T7 J
{channel_id} – id of the channel on which the ad is shown( R9 X* G$ {( O5 H3 d
{campaign_id} – id of the campaign* {& D' a5 a! n% ?
{group_id} – id of the group
8 G: J' s- F3 z+ m{ad_id} – id of the ad
' ]4 Y7 D' q+ G* ]& S& `{keywords} – list of keywords by which the ad was found2 g1 w' e( ]. j) W5 ^
{v_country} – visitor country, v% j* o- M3 s" ?7 u! `$ ~
{v_language} – visitor language# X3 H2 a+ Y, I: M/ y* k
{v_browser} – visitor browser4 {" x/ o' a5 x
{v_os} – visitor operating system Traffic Factory:/ `8 L! j; Z9 e* @) m
{campaign.id} Campaign’s id5 J7 m8 \$ Z# m
{target.bid} Target’s bid* z' r% h6 l, {/ M8 J+ z3 A
{banner.id} Banner’s id
, ~) p0 b. V. ]8 G{banner.name} Name of the banner- ]3 \4 z- e* L; `1 j+ V# m
{banner.size} Size of the banner e.g. "338×235"" ?8 x9 Z' r- J, M) k& m
{target.name} Campaign’s target name# D1 y; t% j% `7 d$ K2 t
{categories} The page’s categories
# p, Z+ o" T' f{user.country} 3 letters ISO country code of the user’s country. e.g. "FRA" for France
; P \4 c: q3 i, n4 p8 R& b{user.browser} User’s web browser
) e. g7 L) \& j( ], x{user.os} User’s operating system AdBucks:9 M$ P" |# k- Z
{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.9 i9 k* M5 }$ C2 E6 ~
{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor.$ |% l: K, d% T' t
{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized.
+ t; r& d# D& S2 z1 ~ x+ h7 P{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.
. F7 e& J$ U2 @* p& F7 H9 k j{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.) }2 {, S' [" u! \" Q' d
{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.6 R7 F0 \8 i Z, j
{size} : This is a tag that represents a shortcut equivalent to {width}x{height}.7 |+ D1 n* P6 N) ]' t8 [: C
{year} : This is a tag that represents the current 4-digit year (2014).
7 A5 V/ a8 e, p# O# w. \{month} : This is a tag that represents the current 2-digit month (09). Adxpansion:
- |* l& b. V: \& N/ v3 g{zone}, N. S0 A! m4 Z4 c
{keyword}' ]. M2 A( p5 j
{country} 50onRed:5 h# n& E/ ]7 D( C+ G2 k
{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id}
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