之前设置追踪,在token方面设置出错,逛论坛无意发现这篇文章,感觉对新手可能有些用处,有需要的可以看下,除了看token,还可以看下iAmAttila用的流量平台{:soso_e113:} 1 j4 f0 {7 Y9 q- x
iAmAttila’s TOP List of Traffic Source TOKENS
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ExoClick Dynamic Tracking Tokens/Scripts/API
. ~2 I C2 @( T- BTokens Description* Q8 }6 p( E1 F( a; ^7 q
{campaign_id} ID of the campaign.
% v% d: J1 ]) @7 N% s* r{variation_id} ID of the variation. (Banner or landing page)
9 i; g) Z" M8 Y o% q. z{src_hostname} Domain name where the ad is displayed.
( g- u6 B) i1 g' O+ k/ q{site_id} ID of the site where the ad is displayed.
. J# I' ?8 }4 o0 s{zone_id} ID of the ad zone where the ad is displayed.
$ P( h; m# ?, D/ R, C0 v' Q{category_id} ID of the category detected.
$ t7 p9 }1 N. K% l0 i J{country} 3-char country code of the visitor.
9 {* n: j( ?$ [{time} Timestamp, used as a cache buster. MobPartner Dynamic Tracking Tokens/Scripts/API
) e# O1 l- N4 s8 x eTokens Description
; n' ^7 l4 _; Q1 y6 k' {7 z- @[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system6 y0 m! L2 N4 S, s" m, I
[=DEVICEID=] The UDID of the Android device as device_id
/ u. h9 O0 p% ^; o, U! Y) Y: F _[=ANDROIDID=] The parameter for Android ID as android_id
# \, C% s- d; n6 {[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address# J1 a% G. X7 ?# Z2 Y
[=ODIN=] The ODIN of the Android device as odin+ B+ Z* [# C2 \' ~& _
[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher' s$ S1 ?: t! @' u4 Y. K" L6 k8 h! M1 ?
[=SERVICEID=] MobPartner’s service ID as sub_site
, |( z0 c0 ?1 [( d$ @' {% O[=CAMPAIGNID=] Campaign name or ID as sub_campaign" r! c/ {+ r# V3 ^
[=ACTIONID=] The action ID as sub_adgroup8 W3 } Q7 n7 N, f$ d) G5 M
[=CREATIVEID=] Ad name or ID as sub_ad PopADS.net Dynamic Tracking Tokens/Macros/Scripts
, P4 G. k) g; F6 {[WEBSITEID] – ID of the website that was source of the popunder,
$ j9 J4 h8 Z# A7 x/ q( K7 x[KEYWORD] – keyword that was used for keyword targeting,2 i8 [$ q* U, `* c5 M! r
[CATEGORYID] – ID of category that was used for targeting,, r7 ^0 I+ A% R" Y% i: c( y
[COUNTRY] – country of the visitor. PopCash Dynamic Tracking Tokens/Macros/Scripts
/ Z: E! P% c3 i/ o1 K! a. r%siteid% – Site ID5 ?- N! a% H$ a' g: d
%cc% – Country Code Plugrush Dynamic Tracking Tokens/Macros/Scripts
' W# t; H* q% J3 q% W{$id} – a unique ID of the traffic source/website
4 O+ [% |2 o6 M3 `4 ~{$cc} – two letter country code of the visitor/ Q) a# L$ H" _. f
{$category} – the category of the traffic source/website! ?/ W W0 l0 K
{$domain} – the domain of the traffic source/website
% `/ W* q& B7 ^; R; L+ | o0 K! i{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube)* K2 o5 ~/ K5 j$ L7 q
{$ad_id} – a unique ID of your ad (works on PlugTraffic only)7 K9 x1 M# n1 {( W
{$ad_ref} – your internal ad reference (works on PlugTraffic only) SiteScout Dynamic Tracking Tokens/Scripts/API
4 [; h- a, O" L9 N. b( L4 tTokens Description
. M- H2 D# t6 m. \5 i{adId} Passes the unique ID # of the ad that was clicked.' D, ^: T4 }: t2 U( |0 [
{siteId} Passes the unique ID # of the site where your ad was clicked.6 ~, d+ m% W, v, {* h6 T
{campaignId} Passes the unique ID # of the campaign that received the click.+ E4 m) [" K1 W% @( Q
{networkId} Passes the unique ID # of the exchange where your ad was clicked.5 f" U3 J A" ]) _% T8 x* L
{postbackId} Passes the unique ID # of the visitor that clicked your ad.
8 T! g \" t7 [( `{domain} Passes the domain name where your ad was clicked.
+ K0 w/ g+ P6 b! Y/ B0 X0 a{pageUrl} Passes the URL of the page where your ad was clicked.
_) U/ A3 l5 u( ^0 x) k{demographicIds} Passes the ID(s) of the applicable audience segments.
0 P5 l) U- y- s1 Z4 a{contextualIds} Passes the ID(s) of the applicable contextual categories.# i& j9 t' ~( g! t% ?
{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only): Y6 s, l0 k$ {* } a
{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only)- J R! H! X5 M& a
{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only)$ A% U" J C; @, i, C
{carrier} Passes the carrier of the people that click your ads. (mobile only)
( l n6 ~2 |! Q7 q{device} Passes the device of the people that click your ads. (mobile only) E& b- [- M2 ]0 O
{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only)$ o; v+ ~ k4 k" g
{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only) StartApp Dynamic Tracking Tokens/Scripts/API
) S# W' m- l) ITokens Description6 v6 X5 Y/ _" @3 B/ l
user_id get the Android ID or IDFA of the user who clicked your ad.6 u% S% {2 M7 E7 Y! l q @
app_id get the App ID of the publishing app from which every click came.
5 J; s& ]( a1 w- r8 U2 f1 K" Ocreative_name get the creative name as you inserted it on our portal.
7 _8 |) {, Z |% }6 _# t1 E: @campaign_id get the campaign ID that was automatically assigned to your campaign on our portal.
& [: ^7 N! n5 H3 a0 ~( Z8 Kbid_cost get the CPC bid you used for each click. Go2mobi Dynamic Tracking Tokens/Scripts/API* h7 b w8 K* U
Tokens Description; {% Q, @5 }9 ]7 x% D
{clickid} Go2mobi unique click id
# Y* ]2 K4 k B8 C{campaign} Go2mobi campaign id
% {8 S# [% _9 w# r- k4 l{pln} Exchange placement name: V' y, `, M3 `. {9 w4 I
{plid} Exchange placement id/ ]% [4 F$ W' n! Z9 x" n$ f
{crid} Go2mobi creative id
' f# F6 I. ?+ L5 w( V* d{imp} Impression dimensions (width x height)
; T% u' x$ x( L5 W$ \+ p6 Y{cc} Exchange country code of user# W4 b, e/ i! d8 B
{referrer} HTTP referrer url (if applicable)0 T9 f* b5 Z+ _: @
{referrer_domain} HTTP referrer domain (if applicable)& I- m* B& ~: v8 a9 G0 k
{isp} Carrier name of user
8 \. @ C! B* V0 t5 `& ?{ip} IP address of user
3 t0 m2 v% |! j: d4 O H% F$ K{xip} Proxied IP address of user
2 W: G# K4 b# l) S( a* s{country} Carrier country of user
- [! T" v6 ?9 W3 {{region} Carrier region of user
# x {7 @( g6 ~7 Z9 }( M. D{city} Carrier region of user/ u' ^( @/ m+ b) Q. ]( q
{agent} Device user agent: w& s$ a7 O- k% C
{ua_hash} Device user agent SHA1 hash
" V' y( G0 P' e5 \& }# C{device_vendor} Device make7 {# U ~) N( `5 ]6 k) g
{device_model} Device model+ A" |) V2 ^1 Z" w' _3 ?* R0 y
{os} Device operating system
# ^( m0 a& n# ^{os_verion} Device operating system version- P! K0 ]$ Z8 }& n9 z
{year} Device year of release Decisive.is Dynamic Tracking Tokens/Scripts/API6 i- S3 {1 ^8 |5 P
Macro Field Info
- C, t8 H2 U4 ]5 S) m: b4 h4 b{{{bidhash}}} Unique impression ID (Use this to track conversions/actions)
$ p+ O, [4 _: b6 T{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion)
+ P' q {6 L$ v! ]! j w3 l{{{creative_id}}} Creative ID (Identifies the creative used in the ad)
0 q3 c- x' J: c5 @0 [, ?; D{{{ad_name}}} Name of campaign
( N/ \+ G: X) H- m0 ^( C{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …)" @' k1 X8 G4 [
{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …)$ ?( X0 j9 @4 n2 m X% x/ `, B
{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …)) Y7 O; O, K3 n4 Y% @: ]0 V# N* ]
{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …)
$ a. Y) v) U; F8 O4 ^{{{media}}} app or site
( x$ }8 v$ g7 _{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …)# a. B. p: Q0 `4 [# V$ t* {3 O( F
{{{ip}}} IP address of user7 {2 ?2 ?9 l. G; V7 [/ {
{{{app}}} Name of app where ad is placed4 c& C7 k+ ?. T" i1 m! @
{{{site}}} Name of site where ad is placed
; T9 p: l& R: x6 o S{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.5 T5 |! u/ J6 M3 B. k8 b: z6 l
{{{ua}}} User agent string0 p3 _3 v) H1 g# N0 m
{{{category}}} IAB Category of site/app' g+ Y0 [2 ]2 @% n
{{{subcategory}}} IAB Subcategory of site/app
, I) S- S- ^$ b& J: V{{{idfa}}} iOS User IDFA Leadbolt Dynamic Tracking Tokens/Scripts/API [TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system' a2 ^6 H" {9 A/ _, X
[CLK_ID] – Click ID as sub1
* n0 m+ _, k/ A( t3 U _[PUB_ID] – LeadBolt’s publisher as sub_publisher
6 _* A: _$ _; z! s& S[AD_GROUP_ID] – Sub Ad Group as sub_ad_group
& ]( z( v" R6 i* P[AD_ID] – Ad ID as sub_ad BuzzCity Dynamic Tracking Tokens/Scripts/API {clickcode} To substitute the unique clickcode value associated with this click! Y7 V# |, S7 x% B% _
{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering.
+ @2 W" p9 u% |6 Z{random} To substitute a randomly generated value associated with this click
8 v. R! r8 C0 i1 t{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z AirPush Dynamic Tracking Tokens/Scripts/API Tokens Description
& \+ [7 ~; d" {& R%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush., K) _1 q5 P8 R9 J: Q/ U8 y4 x
%d% IMEI (MD5 encrypted)7 w1 n' c. S8 Q, a8 K
%androidid% Device android id
5 ^" g" Y0 H" q%carrier% Carrier name
- C k9 Y/ c8 a%device% Phone model+ H, o7 a+ |4 v7 H2 q5 f; K' C
%manufacturer% Device manufacturer name# R# c, ]+ }) C
%campaignid% Campaign Id) {# L8 B" E$ w5 y3 c
%creativeid% Creative Id2 j/ O5 O& n4 G! ?0 \% \, V' f
%ip% Device ip address5 A1 | Z4 V: {3 _: v8 w
%state% State
1 K& I2 T1 N% `4 n1 f5 u! Z3 v) s%city% City
. |6 M' t n8 ?% O- K%dapp% App Id
A7 K5 j; M- M- r3 n0 F%pubid% Application Developer/Advertiser Id' I& N+ a6 p( d- u0 r2 F1 B
%framework% Device OS Version Traffic Force:* S( P9 }( L' V5 s
{site_id} – id of the site on whch the ad is shown8 m! ~% v3 T0 M% e2 _" S, U
{channel_id} – id of the channel on which the ad is shown: } g i- I3 `2 O& n
{campaign_id} – id of the campaign
! L2 M* W' y5 u{group_id} – id of the group
0 b; Y. }) x. U5 F l{ad_id} – id of the ad
7 [7 W$ { O& w ^, A7 m{keywords} – list of keywords by which the ad was found
+ f5 u0 q+ v% w+ D( b" G{v_country} – visitor country& N1 e0 E* \) F" _
{v_language} – visitor language. `, y( j+ ?8 y1 G+ v5 i$ ?* N
{v_browser} – visitor browser# a! |! V+ X& i8 W
{v_os} – visitor operating system Traffic Factory:! ?! q- m v& F% ]9 A
{campaign.id} Campaign’s id' d' v4 K5 k8 z, S" s
{target.bid} Target’s bid: |; E, F# ~% N+ G
{banner.id} Banner’s id
- w% Q5 W: I) g7 g0 {{banner.name} Name of the banner. \$ u& O' S# b; K& v: {0 `
{banner.size} Size of the banner e.g. "338×235"& i1 Z1 n# x) m( W: [; R$ Z
{target.name} Campaign’s target name& a' P- w5 k9 w! L' R! n
{categories} The page’s categories) ]* O2 }! k4 _ E
{user.country} 3 letters ISO country code of the user’s country. e.g. "FRA" for France9 ]; w8 y h' H! M; b+ w5 {* ~
{user.browser} User’s web browser
9 X+ I5 \8 i* s" b3 q, P{user.os} User’s operating system AdBucks:% p. L# e4 ]9 p2 e( Z+ V
{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.
% k1 S" J: e; q6 m- q H4 F0 K{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor.1 S: f& a. k8 q# t# a
{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized.. D2 h9 p9 p8 E5 J9 m& ~+ |
{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.9 {+ @4 s; T2 ^8 h+ I$ Z2 \) ]) K
{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.; x) }1 i& H8 I$ b0 a& ]1 M3 M
{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.# F( a8 i' h# G4 h: q0 C# [
{size} : This is a tag that represents a shortcut equivalent to {width}x{height}.: u; ~/ \% W8 ^' l% x% f7 R
{year} : This is a tag that represents the current 4-digit year (2014).
$ q! i2 f- G, z: G{month} : This is a tag that represents the current 2-digit month (09). Adxpansion:
" m* C1 ]+ V0 F, _+ r{zone}
1 ^$ w1 r1 k' _9 n6 r{keyword}5 t1 S% d4 n( L
{country} 50onRed:
+ }9 n7 c/ R$ q% Q{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id}
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