之前设置追踪，在token方面设置出错，逛论坛无意发现这篇文章，感觉对新手可能有些用处，有需要的可以看下，除了看token,还可以看下iAmAttila用的流量平台{:soso_e113:} ' d! p$ [0 V1 c F
iAmAttila’s TOP List of Traffic Source TOKENS $ _) Z |( t, j
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ExoClick Dynamic Tracking Tokens/Scripts/API2 j1 }* E9 }1 d% q7 }( J* N
Tokens Description0 F5 u1 n4 F4 [$ B' x! |0 Z" d3 J; Z
{campaign_id} ID of the campaign.
0 G& O$ O& R# \8 n6 q8 s{variation_id} ID of the variation. (Banner or landing page)) l% l- [8 K& j# c% \ i" A h
{src_hostname} Domain name where the ad is displayed.
0 B) c: y8 q& ^9 c{site_id} ID of the site where the ad is displayed.
|- ~( R* N& x" z/ p{zone_id} ID of the ad zone where the ad is displayed.! r+ h4 I& `9 T) o9 Y. ]1 [
{category_id} ID of the category detected.
% W4 @) E' j; F{country} 3-char country code of the visitor.! p- m% _/ D4 _5 ?& T; e( |
{time} Timestamp, used as a cache buster. MobPartner Dynamic Tracking Tokens/Scripts/API; q; g" M! }3 {0 U* u5 i0 Q
Tokens Description* N3 |& e1 S* W% R( z
[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system y' }2 L: r% k( k3 H/ V
[=DEVICEID=] The UDID of the Android device as device_id0 _& l( t/ `4 k Z" U
[=ANDROIDID=] The parameter for Android ID as android_id
5 T3 \& H8 {6 \- \[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address
5 u& u2 H& d- p$ i6 ^[=ODIN=] The ODIN of the Android device as odin' r! O3 u# z2 u2 e B1 Y
[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher# P$ b# y5 _* a+ J" L1 w
[=SERVICEID=] MobPartner’s service ID as sub_site" x7 b; X$ h( M' r
[=CAMPAIGNID=] Campaign name or ID as sub_campaign
; n1 M4 \( B, _; f. d* B4 e[=ACTIONID=] The action ID as sub_adgroup
: G3 W0 f$ g' b3 j F7 B: a[=CREATIVEID=] Ad name or ID as sub_ad PopADS.net Dynamic Tracking Tokens/Macros/Scripts
8 i) F( G6 m0 {6 x2 `% x5 P- l0 T[WEBSITEID] – ID of the website that was source of the popunder,
" b7 ]5 T* Z2 F! O5 {[KEYWORD] – keyword that was used for keyword targeting,
3 P0 K/ S& ?/ i" F! }, B[CATEGORYID] – ID of category that was used for targeting,
# I+ @( \& E h+ e |[COUNTRY] – country of the visitor. PopCash Dynamic Tracking Tokens/Macros/Scripts
" Z9 @7 `, F, R, c# A# N0 A%siteid% – Site ID# K5 q T* ?* _7 D
%cc% – Country Code Plugrush Dynamic Tracking Tokens/Macros/Scripts
' X; [1 T5 r! [9 B$ P{$id} – a unique ID of the traffic source/website8 [' V9 S% f/ p6 X5 d% K2 s0 F
{$cc} – two letter country code of the visitor* M& G9 ^8 S9 l+ v8 f
{$category} – the category of the traffic source/website
3 }3 q6 I' A% k4 @) R3 T# g{$domain} – the domain of the traffic source/website
2 G" y3 l: Q7 m1 u{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube): _' |/ \- Y3 H* j. d2 s: `9 @# C
{$ad_id} – a unique ID of your ad (works on PlugTraffic only)
: [& U# c- n3 R" v9 k+ B" Y{$ad_ref} – your internal ad reference (works on PlugTraffic only) SiteScout Dynamic Tracking Tokens/Scripts/API) I9 G+ @# c" ^, A. U( t' l9 T7 g5 W* p8 @
Tokens Description
% K+ F& {/ o& S{adId} Passes the unique ID # of the ad that was clicked.
9 i- P2 ~' C9 x( N5 ]{siteId} Passes the unique ID # of the site where your ad was clicked.$ P+ D5 k+ d4 [* o2 d ^# p
{campaignId} Passes the unique ID # of the campaign that received the click.
+ V4 |% K/ V* x/ n{networkId} Passes the unique ID # of the exchange where your ad was clicked.
# L2 R1 t* Y0 { f6 Z3 \) C. C{postbackId} Passes the unique ID # of the visitor that clicked your ad.
7 P6 i% f8 O2 a; |# ]9 P{domain} Passes the domain name where your ad was clicked.. l" \5 x2 N H1 Y
{pageUrl} Passes the URL of the page where your ad was clicked.3 G, R/ k0 z$ x" {
{demographicIds} Passes the ID(s) of the applicable audience segments.4 g" G; I0 j0 |+ i* y
{contextualIds} Passes the ID(s) of the applicable contextual categories.
0 ?- x8 c! G, r* v) }{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only)
- K1 x& P. m! \5 W7 S- {{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only)
( g7 E9 i. ~1 E+ I q{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only)( |1 n3 S q m. R4 Y' V
{carrier} Passes the carrier of the people that click your ads. (mobile only)% B; U; E2 M: x) K8 _
{device} Passes the device of the people that click your ads. (mobile only)
" a6 }- {6 j, w{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only)8 Y1 J4 _: K" d2 p
{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only) StartApp Dynamic Tracking Tokens/Scripts/API
) N7 z! H G5 rTokens Description" g1 X' b! R j: p( E3 ^
user_id get the Android ID or IDFA of the user who clicked your ad.2 ~, o- T! Q) O% ~3 q2 A
app_id get the App ID of the publishing app from which every click came.5 A4 P: H/ r; z& E; f- N3 a {
creative_name get the creative name as you inserted it on our portal.
& r6 F" _! _: S3 D) E3 {8 R ucampaign_id get the campaign ID that was automatically assigned to your campaign on our portal.2 q3 Y! r6 p% E$ J ?, {
bid_cost get the CPC bid you used for each click. Go2mobi Dynamic Tracking Tokens/Scripts/API/ I A! H. }: @
Tokens Description
S% v/ M5 ~, ] D( U{clickid} Go2mobi unique click id0 {2 K% U; Y% X+ r
{campaign} Go2mobi campaign id
, m+ v* t, }: y{pln} Exchange placement name
8 w+ o0 H+ K) S7 n1 V{plid} Exchange placement id
5 J0 E* s1 l8 K3 H{crid} Go2mobi creative id
, j: d X1 ~- q% b3 V3 o{imp} Impression dimensions (width x height)
. M e' ]! _) E{cc} Exchange country code of user5 P! m; e6 y+ |1 B
{referrer} HTTP referrer url (if applicable)! A! A* ~& k: M4 I3 K
{referrer_domain} HTTP referrer domain (if applicable), d9 y( d0 I( U: k, x
{isp} Carrier name of user9 p$ A M: c( h
{ip} IP address of user
& b; z7 ~/ S5 c; B{xip} Proxied IP address of user0 M y5 ^2 B& ?' h' q+ F( Q
{country} Carrier country of user
( [. ]# | r" \" x) o" k3 ^6 P9 B{region} Carrier region of user+ w# t. Z s1 ?1 f. ?6 k
{city} Carrier region of user
& z3 w& w1 ?* b1 ~7 H' n{agent} Device user agent w; m7 T. p, Y4 X' Q
{ua_hash} Device user agent SHA1 hash" A7 @6 [5 X( c- _8 \8 N( j
{device_vendor} Device make, I' G$ X/ I) r% T5 Z) V
{device_model} Device model6 \* S" w& B' A" L2 R
{os} Device operating system7 ~& s8 @2 ~# R4 B1 h% L# l
{os_verion} Device operating system version2 k* i8 z# x+ x
{year} Device year of release Decisive.is Dynamic Tracking Tokens/Scripts/API# \" J: C6 @# v' X h8 E- j! e
Macro Field Info1 _% E- A" l5 F- z( w l" D
{{{bidhash}}} Unique impression ID (Use this to track conversions/actions)& j9 [; v+ M1 \' c8 B0 K' m; Q
{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion)7 b% ]+ X2 G8 W
{{{creative_id}}} Creative ID (Identifies the creative used in the ad)5 |) W) [: a- w+ w+ H
{{{ad_name}}} Name of campaign7 S5 }$ s' U8 F$ K9 L1 v7 U: n
{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …)5 j* t' [/ F' ?3 C: c% r7 b+ k
{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …)
3 c: H0 P: O$ {, }{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …)7 z2 S) @1 c0 v
{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …)& x. W& U3 W- x4 @, ]
{{{media}}} app or site
6 k) }, m* \. Q: T" {7 j) `$ n{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …)
2 T+ E8 W% d( R" f{{{ip}}} IP address of user
& Q& M9 }9 [' g( E, z+ M/ ?{{{app}}} Name of app where ad is placed
g, M5 c: G! w" |" N{{{site}}} Name of site where ad is placed' C: P& u7 G- z" B) z% m
{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.4 m) r, N$ _* X# n
{{{ua}}} User agent string/ \" k1 g4 {, G: k1 y2 \, r( ^
{{{category}}} IAB Category of site/app
0 z* s9 D! N3 H7 f E% V{{{subcategory}}} IAB Subcategory of site/app
9 ~7 S1 c/ o9 v& k1 H& `% z1 O{{{idfa}}} iOS User IDFA Leadbolt Dynamic Tracking Tokens/Scripts/API [TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system
# r" E7 h- Q: w. \% b7 V6 e[CLK_ID] – Click ID as sub1* w. [ n( o% e' J( |# N; x
[PUB_ID] – LeadBolt’s publisher as sub_publisher2 w) n. r' N4 s6 F4 n
[AD_GROUP_ID] – Sub Ad Group as sub_ad_group
' J1 E1 k% c/ b! p[AD_ID] – Ad ID as sub_ad BuzzCity Dynamic Tracking Tokens/Scripts/API {clickcode} To substitute the unique clickcode value associated with this click
( D* ]" R% X9 g{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering.
. `( M7 w, B! V( ?8 ?6 a3 R0 q* K{random} To substitute a randomly generated value associated with this click' U K A1 v8 c2 T0 P( p7 c
{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z AirPush Dynamic Tracking Tokens/Scripts/API Tokens Description
5 S$ r; [& a0 F6 s%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush.
; a' s5 {. f6 q: h# P7 ?5 w8 ^* t8 u%d% IMEI (MD5 encrypted)
& n9 a$ o# }4 N* S( O%androidid% Device android id; |8 a& `$ t1 J
%carrier% Carrier name
" W& E" @, T% p! r1 q%device% Phone model
" [ I' n5 q- ~4 Z5 p%manufacturer% Device manufacturer name2 E. n& h3 l8 ~! I/ E
%campaignid% Campaign Id
$ E u" ~* v0 K! z$ c* x%creativeid% Creative Id/ `9 j" T0 H+ Z% N6 y+ L
%ip% Device ip address
& @- E" I/ f S1 y8 w%state% State. M: S0 y1 i# F% P
%city% City% P/ |$ G( x! l3 o# c9 B3 q+ b
%dapp% App Id
% y; Y" ^( a* F% j. v$ P3 P%pubid% Application Developer/Advertiser Id
3 D+ I; u9 f) Y5 F" G# W4 S: t%framework% Device OS Version Traffic Force:- @7 y7 U1 p( ?. w7 O
{site_id} – id of the site on whch the ad is shown; M! O! Y' E7 P) U
{channel_id} – id of the channel on which the ad is shown2 e7 K0 \4 u1 J. ^ A7 \
{campaign_id} – id of the campaign
8 j: w8 p# ?; ?( U& J7 Z{group_id} – id of the group4 C7 H8 x6 d& U) g
{ad_id} – id of the ad
+ p1 T* S. C4 K8 L" a{keywords} – list of keywords by which the ad was found
6 V5 P% K4 i+ [{v_country} – visitor country% p1 P3 A" G7 p. |
{v_language} – visitor language& Q+ j3 Q" R! Z [! w( d8 d t
{v_browser} – visitor browser) L. M8 u& t; g
{v_os} – visitor operating system Traffic Factory:" y) C' M7 Z. O, [& O9 ^
{campaign.id} Campaign’s id7 h' w2 a4 k9 {& @" L- t b7 @8 Z
{target.bid} Target’s bid
! T& d7 m) D" V3 n{banner.id} Banner’s id P6 `2 J' Q7 U, s6 k( E& ^
{banner.name} Name of the banner
2 T0 J+ ^' k& o) G# B( b{banner.size} Size of the banner e.g. "338×235"/ v- ?; t) w) p( L& e# @
{target.name} Campaign’s target name
( E4 a; n6 r0 S/ p& L4 q{categories} The page’s categories6 E3 K" ^+ J1 x7 w, P' d1 z' B
{user.country} 3 letters ISO country code of the user’s country. e.g. "FRA" for France. L2 s/ e) s* t: \
{user.browser} User’s web browser7 F0 k: @: F1 ~9 S# X2 x
{user.os} User’s operating system AdBucks:
) y% ~6 Q5 C1 d3 _( R1 @. j{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.! |5 g% L- s9 ~8 [
{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor.6 B5 k) m' X3 O3 U% M# z1 H, ^
{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized.( E; t0 X+ b! O* o2 z8 H0 f0 P- m3 |
{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.
7 }7 q& R+ H7 W) i{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.
* R$ v. k7 ^) y* x0 H{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.
1 [3 O6 O( }# ]- p+ v{size} : This is a tag that represents a shortcut equivalent to {width}x{height}.% ]3 j- k1 y4 A- S" ^( l
{year} : This is a tag that represents the current 4-digit year (2014)./ l1 Y C( e& U, w% N2 \
{month} : This is a tag that represents the current 2-digit month (09). Adxpansion:
8 D/ ]# A& ?# W0 y0 O. D{zone}
1 w; n" e% [0 H. J6 A{keyword} x- ~! I' ~5 m$ D) z+ m+ P) T1 N* v# B
{country} 50onRed:) g0 L% c) R& K; q6 G1 M; R9 x5 k
{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id}
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