之前设置追踪，在token方面设置出错，逛论坛无意发现这篇文章，感觉对新手可能有些用处，有需要的可以看下，除了看token,还可以看下iAmAttila用的流量平台{:soso_e113:} 8 j, K& o0 `$ [" I! P; \/ q, G; j- a
iAmAttila’s TOP List of Traffic Source TOKENS ( B- w- ~3 P4 B& z5 m3 y# O
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ExoClick Dynamic Tracking Tokens/Scripts/API8 w( G w+ _" x
Tokens Description6 R2 o( A. z" F* R% X- q
{campaign_id} ID of the campaign.
- S! I2 F9 R5 V5 n; B{variation_id} ID of the variation. (Banner or landing page)) E' p! q/ l' @) I6 j- C
{src_hostname} Domain name where the ad is displayed.
9 O1 P& E3 R1 G) b6 w& k& \{site_id} ID of the site where the ad is displayed.
4 W! y. |( k# ^8 @& C{zone_id} ID of the ad zone where the ad is displayed.
) T8 B! P; r' }{category_id} ID of the category detected.$ X2 N- r1 d' O) V' G1 Z
{country} 3-char country code of the visitor.2 Z1 S/ L( P9 C( t
{time} Timestamp, used as a cache buster. MobPartner Dynamic Tracking Tokens/Scripts/API
. p5 W+ k: L3 s5 x" k HTokens Description
/ f6 b1 \( z! ~3 D) k7 c, ^, @[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system. ~4 Z+ |/ W# D0 g; {
[=DEVICEID=] The UDID of the Android device as device_id
+ n" ?! q1 Q# i8 n9 z9 ?5 n[=ANDROIDID=] The parameter for Android ID as android_id3 K9 ~2 l1 M+ v0 u; ^* u
[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address' J4 Z) V7 v2 V
[=ODIN=] The ODIN of the Android device as odin$ r3 `/ F% X' R1 Y' O! A8 k5 c
[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher1 V! e+ N9 w1 a
[=SERVICEID=] MobPartner’s service ID as sub_site
5 U3 q: Y; C* J[=CAMPAIGNID=] Campaign name or ID as sub_campaign
u+ S: o4 m. y. J[=ACTIONID=] The action ID as sub_adgroup' R9 q9 P( d6 H3 p0 \3 B! O
[=CREATIVEID=] Ad name or ID as sub_ad PopADS.net Dynamic Tracking Tokens/Macros/Scripts ( O6 L7 z5 N) i" }8 W) z
[WEBSITEID] – ID of the website that was source of the popunder,6 N$ Y% Y( f8 p1 x1 H9 Y6 t
[KEYWORD] – keyword that was used for keyword targeting,
; x: t5 W: p3 ]) e' ~3 R# s[CATEGORYID] – ID of category that was used for targeting,
% E- y- [% r$ O! q[COUNTRY] – country of the visitor. PopCash Dynamic Tracking Tokens/Macros/Scripts
; p. y5 L& _9 n% U$ i%siteid% – Site ID
+ c% R- O) c3 r, g. A/ G7 z0 u%cc% – Country Code Plugrush Dynamic Tracking Tokens/Macros/Scripts
9 G* T8 I! @; m! Q& O{$id} – a unique ID of the traffic source/website6 ?! a' I: @1 ^7 k
{$cc} – two letter country code of the visitor+ n2 r O; r; T
{$category} – the category of the traffic source/website9 N5 v2 b" ^1 q- P( w
{$domain} – the domain of the traffic source/website
2 w8 y2 N7 S* @3 d{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube)
7 A! Y( m, q ]) m{$ad_id} – a unique ID of your ad (works on PlugTraffic only)8 k$ @4 [* N, p. p/ C
{$ad_ref} – your internal ad reference (works on PlugTraffic only) SiteScout Dynamic Tracking Tokens/Scripts/API2 ~5 y* A3 a e7 y/ y: t: ?1 _
Tokens Description
; b) n# W( a5 S. R1 ? b9 w{adId} Passes the unique ID # of the ad that was clicked.
* B7 l G0 S$ F1 L# V{siteId} Passes the unique ID # of the site where your ad was clicked.$ J. ?: X) W" n, q
{campaignId} Passes the unique ID # of the campaign that received the click.
1 @1 m5 s- d. o4 a9 l$ }/ ?{networkId} Passes the unique ID # of the exchange where your ad was clicked.
" y* w' k% c4 q% Z' u1 h4 D{postbackId} Passes the unique ID # of the visitor that clicked your ad.* [7 R+ R' o) R# P) O/ `. O
{domain} Passes the domain name where your ad was clicked.
' X" F) P* q `* b{pageUrl} Passes the URL of the page where your ad was clicked.
3 ~+ C# }) ?5 m5 {{demographicIds} Passes the ID(s) of the applicable audience segments. Y% W. Z4 b; a( S1 L
{contextualIds} Passes the ID(s) of the applicable contextual categories.; ^( ~6 K) L" x8 K+ i
{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only)
- X& w. p5 G1 z/ I) h# z{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only)) N, b5 U ?- r# a
{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only)' k W% Q6 o" u. U
{carrier} Passes the carrier of the people that click your ads. (mobile only)
2 e( d; Z) h' I# l4 \1 |% d$ w{device} Passes the device of the people that click your ads. (mobile only)
- S8 ?, M( }3 k{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only)7 o$ U2 G4 o5 L5 Z4 k9 U; |& z
{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only) StartApp Dynamic Tracking Tokens/Scripts/API6 {$ X0 Y1 ], e# b$ R
Tokens Description/ E, w! @% b! X5 h" C8 F
user_id get the Android ID or IDFA of the user who clicked your ad.' w7 Y; m: D( L1 F: i+ F
app_id get the App ID of the publishing app from which every click came.
1 z% H" S( T; ?6 z1 x6 ~creative_name get the creative name as you inserted it on our portal.
@( {) t8 R- I5 ncampaign_id get the campaign ID that was automatically assigned to your campaign on our portal.; S0 v7 X) A7 l- C) [' w
bid_cost get the CPC bid you used for each click. Go2mobi Dynamic Tracking Tokens/Scripts/API
8 D/ U+ o; o7 B7 w( A# f* \% A# u' ?Tokens Description
& E4 q8 J7 I* }& j- x# ~4 @, I{clickid} Go2mobi unique click id$ ?# T' i2 F" _( M2 O& O
{campaign} Go2mobi campaign id3 F' ~4 \& l! d/ z3 T/ `6 h1 f, F4 o
{pln} Exchange placement name
% M: I. m: S1 @8 v{plid} Exchange placement id
' m9 d8 D8 y8 ], D# [. Q0 z z{crid} Go2mobi creative id
1 l. V/ B5 W. v" B8 a% `{imp} Impression dimensions (width x height)
* d9 S3 {. E2 ?, t `: m+ L{cc} Exchange country code of user4 c: e0 k& |7 k, ?4 l
{referrer} HTTP referrer url (if applicable)
C' ^* p3 t! g7 r{referrer_domain} HTTP referrer domain (if applicable)
+ O- ~2 d; E1 F$ p- G# t- J& W3 K{isp} Carrier name of user
. _8 X* d p/ D{ip} IP address of user- S" I9 C ^, a+ c
{xip} Proxied IP address of user3 X$ e# ]- O2 S! H
{country} Carrier country of user
w2 b H/ m# _6 A2 {{region} Carrier region of user, S T' G& M; B2 m3 w- M% O
{city} Carrier region of user/ M; K- s. d0 w8 X9 T
{agent} Device user agent; y4 C& `; w. I4 p. R! K# |: n! w
{ua_hash} Device user agent SHA1 hash8 }* t! D1 I' P$ j2 X8 x s- E
{device_vendor} Device make
4 J/ ]6 k$ \ v{device_model} Device model
% R4 ]1 P* S/ c5 b+ p{os} Device operating system; M; ?$ j% ^! L5 X" t0 t' u
{os_verion} Device operating system version1 G; D! H' `# t8 t' k
{year} Device year of release Decisive.is Dynamic Tracking Tokens/Scripts/API
# X: t% v* b" ^2 b6 j0 IMacro Field Info' G7 m" e4 }0 f \+ n
{{{bidhash}}} Unique impression ID (Use this to track conversions/actions)
/ D, u# C4 X7 Z# ?; y( M+ I{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion)
: U3 y# M- B4 M* z! b3 k: O{{{creative_id}}} Creative ID (Identifies the creative used in the ad)
/ y( q, C1 x C; _( f{{{ad_name}}} Name of campaign z: M$ W& k$ n* x/ W) G
{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …)# r5 x @$ X3 x H$ Q% d2 }
{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …)! V6 Q# e/ b! `- p
{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …)
$ _" v) x+ g' k{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …)
X; Q0 ?8 v e2 j R; B: ]{{{media}}} app or site
1 J/ F) W% O) j- \/ q3 |7 a{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …)
& f# ]/ u0 S6 J{{{ip}}} IP address of user
' {$ B0 P: e: {4 O{{{app}}} Name of app where ad is placed
: P# l1 i/ }4 C. p. B{{{site}}} Name of site where ad is placed0 f, y9 g6 D0 S, y P0 j
{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.7 d1 j, f8 z8 a5 T2 h+ B7 s
{{{ua}}} User agent string
6 Q& S& }6 C; E* D/ @0 }1 v{{{category}}} IAB Category of site/app, Q" Y; m" D7 I" w: G% [! G
{{{subcategory}}} IAB Subcategory of site/app
7 }+ f9 k* r2 E; G$ @" [{{{idfa}}} iOS User IDFA Leadbolt Dynamic Tracking Tokens/Scripts/API [TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system& x9 j2 I; o# A
[CLK_ID] – Click ID as sub1. o) B7 @" B( q
[PUB_ID] – LeadBolt’s publisher as sub_publisher# x" z; L; \6 p4 d
[AD_GROUP_ID] – Sub Ad Group as sub_ad_group3 h) p; T* o9 v% k2 i
[AD_ID] – Ad ID as sub_ad BuzzCity Dynamic Tracking Tokens/Scripts/API {clickcode} To substitute the unique clickcode value associated with this click7 J+ B- y) K4 @, `
{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering.
7 D7 c; m+ z) x6 V2 s. l{random} To substitute a randomly generated value associated with this click
, u4 K* ]# x, ]8 Z{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z AirPush Dynamic Tracking Tokens/Scripts/API Tokens Description$ y! G, a! M9 H9 `& H ]* a. }
%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush., c$ b, ?* J; |( ?4 F( W& I
%d% IMEI (MD5 encrypted)4 L- y0 G7 d5 ~3 ]& S
%androidid% Device android id9 { T5 [$ [( x5 B8 [8 |2 @4 c
%carrier% Carrier name
X' m {$ r' Z9 F7 A" Z3 l%device% Phone model* F" g8 X! m1 Q" v8 m
%manufacturer% Device manufacturer name. }6 y' a z9 E7 T/ T3 ]
%campaignid% Campaign Id
3 `, T' `7 y. w%creativeid% Creative Id0 w# t2 ~3 S4 i4 E. o
%ip% Device ip address
) t9 O( S# j' H6 Q%state% State
& O8 h: r; b# \/ B%city% City. [1 H( }& R% W: p, s+ a$ K' p
%dapp% App Id7 F* I+ f3 v! _# L
%pubid% Application Developer/Advertiser Id
+ Q6 [0 i0 `* w4 ?%framework% Device OS Version Traffic Force:
$ y8 I3 s( {* Y; z{site_id} – id of the site on whch the ad is shown
% v, h3 l. P' B% {3 |: } t* i# ]{channel_id} – id of the channel on which the ad is shown: g2 w& J" D* A2 |2 B9 u
{campaign_id} – id of the campaign
3 f; H1 L. I) t' L& |{group_id} – id of the group( r. S; |0 \: V
{ad_id} – id of the ad: F" z# ^2 |3 J' F7 p. Y" q
{keywords} – list of keywords by which the ad was found. S# a2 l5 g- `! ^& U. Z/ |3 U
{v_country} – visitor country* T0 o; V. Q$ j" P9 Q2 H
{v_language} – visitor language3 Z7 T& D" P: |4 j' e# d3 X# n* U
{v_browser} – visitor browser
+ a. \+ E6 I; Q! E# }' V{v_os} – visitor operating system Traffic Factory:- D) ?, r! V- }) t0 t
{campaign.id} Campaign’s id
& K- B; X8 a; N6 I, b/ ^7 t% L{target.bid} Target’s bid
, P. L( J' n" U, g. A8 t/ H x{banner.id} Banner’s id
- O% J# E4 w8 M1 i% r9 ?{banner.name} Name of the banner5 P4 L/ a1 s5 K5 [
{banner.size} Size of the banner e.g. "338×235"
/ a5 N R6 V6 t* ?& Q" h% [) a6 o{target.name} Campaign’s target name% ~+ X7 X! J1 r \8 h
{categories} The page’s categories& o& ~1 x+ f3 D1 O
{user.country} 3 letters ISO country code of the user’s country. e.g. "FRA" for France
0 L7 W0 Q6 E' W8 _{user.browser} User’s web browser' U: a5 X% P: o6 ~& B |
{user.os} User’s operating system AdBucks:
+ m" z' ~. p$ ]8 l/ k1 T7 A{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.4 w( d. V, F P& R! W6 e* b- g
{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor. g' X$ n4 }9 |
{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized.8 l K+ a- O3 E0 f; F
{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.
# J. e0 V2 r% x u3 w, O C{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.6 U3 R3 l; T$ k& ^% q% u
{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.
* _+ y3 B6 m, n3 D" Y{size} : This is a tag that represents a shortcut equivalent to {width}x{height}., {4 t! i5 h" M5 ?' a! `1 D
{year} : This is a tag that represents the current 4-digit year (2014).1 `2 S& [8 `, b5 s3 o6 [- v. u! u* l
{month} : This is a tag that represents the current 2-digit month (09). Adxpansion:: ^0 `* N* {3 }: F7 J
{zone}
% f; x) V/ g! ^{keyword}
/ I0 }* D2 Z: f* d0 Z1 @$ v0 A{country} 50onRed:
$ K- i/ z* e- a3 U3 K{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id} 2 c8 o, n: j6 h3 @9 w7 m
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