之前设置追踪,在token方面设置出错,逛论坛无意发现这篇文章,感觉对新手可能有些用处,有需要的可以看下,除了看token,还可以看下iAmAttila用的流量平台{:soso_e113:}
- L3 n t1 w! W5 A4 W( fiAmAttila’s TOP List of Traffic Source TOKENS 5 b+ [; o% w2 { \/ B
, w/ O9 C+ [. g: F8 [1 x E
ExoClick Dynamic Tracking Tokens/Scripts/API. R! n! z& }" o0 h! L
Tokens Description
3 k9 x! h7 F7 w' u{campaign_id} ID of the campaign.
5 t* V- q! ?) Z* K{variation_id} ID of the variation. (Banner or landing page)
" v% _( h# ~) k7 j# r" g{src_hostname} Domain name where the ad is displayed.
9 N4 o1 {) V" c2 j% O0 |! N{site_id} ID of the site where the ad is displayed.
4 v( P* `% F/ b+ E# |* b) _' G8 B{zone_id} ID of the ad zone where the ad is displayed.
3 K) D; Q1 U8 y) u6 G# @{category_id} ID of the category detected.
* a- R) l+ i' H' E3 c( J# c{country} 3-char country code of the visitor.
. k9 a4 T2 Y: K) G$ E R+ S7 E{time} Timestamp, used as a cache buster. MobPartner Dynamic Tracking Tokens/Scripts/API. U+ N0 K& r# Q8 e: B# l
Tokens Description
/ v1 r) e: Y( q5 ]4 u[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system# z* Y% x) d, {
[=DEVICEID=] The UDID of the Android device as device_id8 ?' Y$ r! V. ?( D8 O2 K, s
[=ANDROIDID=] The parameter for Android ID as android_id
! ]* `; Y. ?$ R& C+ ] s1 U1 b[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address' H1 Q {; Z1 ~
[=ODIN=] The ODIN of the Android device as odin4 [% z$ ]0 |9 W* {# A
[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher, x8 U& J& [: D
[=SERVICEID=] MobPartner’s service ID as sub_site, Q* l5 W; q3 T
[=CAMPAIGNID=] Campaign name or ID as sub_campaign" J" B' H2 Y8 r2 k' V' w1 R
[=ACTIONID=] The action ID as sub_adgroup7 N% E6 \3 N U4 a9 ]% v1 p
[=CREATIVEID=] Ad name or ID as sub_ad PopADS.net Dynamic Tracking Tokens/Macros/Scripts
6 }9 W& V. `" {1 O[WEBSITEID] – ID of the website that was source of the popunder,
' k" T8 k/ S9 g0 w" {1 u[KEYWORD] – keyword that was used for keyword targeting,
3 ^+ j% u& d2 M4 d0 v% _1 P[CATEGORYID] – ID of category that was used for targeting,
. L2 [9 m# M, U$ L[COUNTRY] – country of the visitor. PopCash Dynamic Tracking Tokens/Macros/Scripts7 A* L, p9 P1 n1 h0 e) T- G
%siteid% – Site ID
) T6 y9 q2 s" Y%cc% – Country Code Plugrush Dynamic Tracking Tokens/Macros/Scripts
) Z7 e ]& {: U W- w{$id} – a unique ID of the traffic source/website) Q! K/ d1 p! V+ G5 u2 } s) W
{$cc} – two letter country code of the visitor( s4 ]2 ~/ Z& q! G( E( x) D
{$category} – the category of the traffic source/website
5 @/ s- }6 Z8 p2 \$ M{$domain} – the domain of the traffic source/website
! g( z! S: q! u6 [7 p9 g{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube)
1 \- T* t; G/ J8 ~{$ad_id} – a unique ID of your ad (works on PlugTraffic only)3 `& P/ k/ A' j5 `* w
{$ad_ref} – your internal ad reference (works on PlugTraffic only) SiteScout Dynamic Tracking Tokens/Scripts/API3 S, _+ t5 d |3 ~3 M
Tokens Description
5 s: Y# U) L4 B5 e{adId} Passes the unique ID # of the ad that was clicked.7 z7 F) ^4 u& M' g+ R B
{siteId} Passes the unique ID # of the site where your ad was clicked.+ q, n5 F" ^7 J, D# t7 J
{campaignId} Passes the unique ID # of the campaign that received the click.
0 w) E: B/ k2 C# ]# L% b. n% p" e! _* M{networkId} Passes the unique ID # of the exchange where your ad was clicked.
3 h: _ C% h. y/ ]{postbackId} Passes the unique ID # of the visitor that clicked your ad.
) Q" j& v7 ^$ ]- Q0 C2 `0 E" Y! e{domain} Passes the domain name where your ad was clicked.$ k( J0 P$ c& m% g, l
{pageUrl} Passes the URL of the page where your ad was clicked.+ x: g' H+ \8 r6 {% r/ T g5 M
{demographicIds} Passes the ID(s) of the applicable audience segments.% O9 w2 v. I0 Q! x) M$ _3 h7 T
{contextualIds} Passes the ID(s) of the applicable contextual categories.9 n) R1 ^# q3 i% E
{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only)
; V+ o5 U) n9 v* T' s: ?5 T* |{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only), v) J9 ]( h# \; |8 M& w
{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only)8 p1 f/ P. J/ m8 J5 f4 P$ a# g# ~
{carrier} Passes the carrier of the people that click your ads. (mobile only)9 M8 c- S4 }+ j0 E8 p' I( y3 x) P
{device} Passes the device of the people that click your ads. (mobile only)
1 w- Q" G& w7 K6 k{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only)
" H; H( H5 D4 ?+ x{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only) StartApp Dynamic Tracking Tokens/Scripts/API
: ~3 f" v! ^0 i/ N) k9 cTokens Description
# I+ W4 u: F- j" `6 Xuser_id get the Android ID or IDFA of the user who clicked your ad.9 T1 u1 R/ Y' T, h' @5 T
app_id get the App ID of the publishing app from which every click came.4 v/ W! H; f( u
creative_name get the creative name as you inserted it on our portal.
( S6 z# D7 X& q6 gcampaign_id get the campaign ID that was automatically assigned to your campaign on our portal.
6 a% |* @) n' `- Fbid_cost get the CPC bid you used for each click. Go2mobi Dynamic Tracking Tokens/Scripts/API: Q* |; j8 O4 c
Tokens Description6 J2 N I: K7 I% ]
{clickid} Go2mobi unique click id# L# [; P; s0 `/ l# b" z
{campaign} Go2mobi campaign id* J$ c+ ~6 W1 l3 p
{pln} Exchange placement name7 N* a; S" ~- b8 i' m; q0 l! j
{plid} Exchange placement id, ~, b- A/ }% B4 O( s! P
{crid} Go2mobi creative id( e" a x$ f( p3 h z0 d
{imp} Impression dimensions (width x height)
7 u$ K7 ] _& r) C2 S{cc} Exchange country code of user
8 y8 x" [$ X: z# H% l5 l; m2 d{referrer} HTTP referrer url (if applicable). o. X3 c2 @( G+ t, G
{referrer_domain} HTTP referrer domain (if applicable)4 e$ c2 b+ `/ f7 N) j
{isp} Carrier name of user
- m+ Y8 X/ |) m4 F+ Y& ^" w{ip} IP address of user
/ `8 A# ?% N2 o1 @. G1 T: h- O6 p{xip} Proxied IP address of user
- Z. g; O" Y/ @8 j3 h: E{country} Carrier country of user1 l' f! f" H9 D# N) h; ~2 m, g
{region} Carrier region of user V; ~) _. {, F1 R
{city} Carrier region of user9 `5 S; z, ]7 C+ F4 q, v3 @
{agent} Device user agent# |. L5 G7 j- B
{ua_hash} Device user agent SHA1 hash
' W' \& D% W+ V. w; v# E5 ]{device_vendor} Device make
2 w9 W. ^5 w. X{device_model} Device model
3 T! d0 s' o$ t1 G{os} Device operating system
* ]- I9 P! N8 R5 M{os_verion} Device operating system version
. M% d$ e2 L0 r0 G7 C0 q- S{year} Device year of release Decisive.is Dynamic Tracking Tokens/Scripts/API% Z& g; {" [# F% V# w& J9 a5 X
Macro Field Info
! o; h, W( M8 Q& u4 P$ L" u% x5 k9 }{{{bidhash}}} Unique impression ID (Use this to track conversions/actions)
. @/ m3 ~4 n' P* N0 m3 t3 E9 W& o{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion)
5 w, J8 [# x% ~! e/ s% r{{{creative_id}}} Creative ID (Identifies the creative used in the ad)
. I) W) N5 j( A- U0 q/ d{{{ad_name}}} Name of campaign i# B, t/ C; `$ U. E1 ~0 j
{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …)
& c8 `5 n% `2 G! ~3 e{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …)( H! R# h# ^3 G* w# @* k7 n! z- q
{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …)
6 T; T/ s9 X5 W% g6 e{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …): m7 g5 i4 G( b. }0 O5 x- L d
{{{media}}} app or site
2 o' t* C7 h$ T- h* x, N" e$ i{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …)
; J: l: c- N c5 m4 K, A& C{{{ip}}} IP address of user
V$ c8 d3 o6 L- ` F* X6 o) g0 f{{{app}}} Name of app where ad is placed3 L2 @( Z( j% R' \# b4 F
{{{site}}} Name of site where ad is placed
! z/ i9 ]% W! l{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.
( a! v% Z" [0 m{{{ua}}} User agent string
4 v/ P, [/ Z. U9 r4 c. B{{{category}}} IAB Category of site/app7 Y, K9 S- `" I, s. ?
{{{subcategory}}} IAB Subcategory of site/app
+ n1 P* i+ G: \. o. R$ z# Y{{{idfa}}} iOS User IDFA Leadbolt Dynamic Tracking Tokens/Scripts/API [TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system# b y% j, W- J0 p5 Z3 X4 |
[CLK_ID] – Click ID as sub1
% Z7 T% k0 ?+ N) r% l' R/ {[PUB_ID] – LeadBolt’s publisher as sub_publisher. F0 G% g8 s8 G
[AD_GROUP_ID] – Sub Ad Group as sub_ad_group9 {/ b7 Z0 \8 s m$ o- v- L
[AD_ID] – Ad ID as sub_ad BuzzCity Dynamic Tracking Tokens/Scripts/API {clickcode} To substitute the unique clickcode value associated with this click% T* k* O1 f2 g# }( d* U) w5 b! s
{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering.: n2 S$ `9 J7 S) D8 X% g
{random} To substitute a randomly generated value associated with this click$ \( q D( q2 { N9 ~' Q5 r
{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z AirPush Dynamic Tracking Tokens/Scripts/API Tokens Description
" ], ~. v% E& @( h%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush.
7 F4 P/ |' P5 C4 X0 J! T4 o%d% IMEI (MD5 encrypted)
2 s+ K1 E. T2 [; j3 _. F* Y3 n%androidid% Device android id
. i3 i5 E% l, d0 e' V! A%carrier% Carrier name7 X- J7 P1 Y8 K+ ]! N( d
%device% Phone model) z' w1 R' `4 k5 ~2 U
%manufacturer% Device manufacturer name
$ i" ?! V& D; z$ d%campaignid% Campaign Id
. q" @- X' {7 B3 a' W0 y) |0 s%creativeid% Creative Id
5 a! ~$ c# b/ t7 h%ip% Device ip address& y9 A- ~ V. {/ X& Y6 b: M, k( `, S! G
%state% State* ?% r( C& Q) y4 g3 T. A6 B# X
%city% City' f7 Q. y+ @( M {2 k( _
%dapp% App Id& z5 {3 |$ z" j, S$ k: \
%pubid% Application Developer/Advertiser Id
: d5 v8 [2 u2 ]%framework% Device OS Version Traffic Force:! I5 g( z+ X7 T" h8 x5 Y1 f) D( M* ^
{site_id} – id of the site on whch the ad is shown- s5 W; e- B; Y+ L: Q
{channel_id} – id of the channel on which the ad is shown
. o2 t$ b k! f3 a1 a$ C{campaign_id} – id of the campaign
% I% r. K6 A, s" V& C( ]{group_id} – id of the group8 T6 {, d- E+ ^+ t) j e; W2 i# w
{ad_id} – id of the ad
, w( t9 m8 F5 P7 b{keywords} – list of keywords by which the ad was found4 O. A) Z' ] a2 x7 q. w8 D
{v_country} – visitor country" n$ G, _# K2 _; n
{v_language} – visitor language
; P- |( U0 K) z7 V" B* E{v_browser} – visitor browser/ a& u# P% [- |9 c& g& P* B2 j. T
{v_os} – visitor operating system Traffic Factory:
: S6 b% e1 F3 }5 `- U. _4 Z: w{campaign.id} Campaign’s id
; n5 b9 w# {: K: g9 |- q{target.bid} Target’s bid
( @, d0 G D0 C- X3 s" f* H{banner.id} Banner’s id. i! g, s& A$ u! p
{banner.name} Name of the banner
N+ L2 r: L; [. L4 @4 l; u+ b% G8 {. b" s{banner.size} Size of the banner e.g. "338×235"
_* ]: e3 y, _6 y, |# I{target.name} Campaign’s target name
" @7 u3 J; z9 ~ f2 a/ k G8 L# R{categories} The page’s categories
6 T9 y$ M& ^9 z" K( g{user.country} 3 letters ISO country code of the user’s country. e.g. "FRA" for France+ @3 i+ p' }& q
{user.browser} User’s web browser
5 v; S: C% U1 G9 o{user.os} User’s operating system AdBucks:
( ^$ _* W7 n" {: X{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.. q9 B9 }0 x" s2 ?& F b3 u
{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor.
2 M- v* `- l$ O: U{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized.
: e; ^" D! u. t& \. D{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.& `& G! d7 P; y; g* ^% l; u
{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.
) X. k: Q& ?* v{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.
: @: b2 e1 w) M+ P @6 Q/ c( x% q. |{size} : This is a tag that represents a shortcut equivalent to {width}x{height}.
8 O0 S" o; m( S( R{year} : This is a tag that represents the current 4-digit year (2014).
) R. y" f% [4 ~8 U, {0 o2 G3 `{month} : This is a tag that represents the current 2-digit month (09). Adxpansion:
3 @- H. ?# h! q* D! d" `+ P5 H6 T{zone}
) I g2 X; \! ?9 W* l{keyword}& i* j' \' A* W/ w
{country} 50onRed:
* ^; E& ^% m2 ?8 Q w( ~{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id} G/ P$ Q) X) ?
$ \5 f: e! B0 A9 C2 Z$ d4 h) L |