之前设置追踪，在token方面设置出错，逛论坛无意发现这篇文章，感觉对新手可能有些用处，有需要的可以看下，除了看token,还可以看下iAmAttila用的流量平台{:soso_e113:} / i/ z* H Z# n/ q. m3 I$ q
iAmAttila’s TOP List of Traffic Source TOKENS 5 N$ [7 K$ [# u' T
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ExoClick Dynamic Tracking Tokens/Scripts/API
4 V7 p) p$ T4 u+ RTokens Description
$ K# g6 X5 k% p. R; m( }! A/ ~{campaign_id} ID of the campaign.
. E1 v, o1 n, w8 t9 ?7 U- Y{variation_id} ID of the variation. (Banner or landing page); _; a' J4 W& R
{src_hostname} Domain name where the ad is displayed.* a( R# u3 z& }( W D
{site_id} ID of the site where the ad is displayed.6 _0 R* U" o# S( |; N! v" T
{zone_id} ID of the ad zone where the ad is displayed.
. L! `. d' |6 D: A{category_id} ID of the category detected.
c, a0 N7 X4 _' V{country} 3-char country code of the visitor.
; p M! i) F# ~. f. p{time} Timestamp, used as a cache buster. MobPartner Dynamic Tracking Tokens/Scripts/API
. I$ m5 q- V. dTokens Description
5 N5 ?8 x: W1 a5 Q6 r Q[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system- C1 t/ \# x& ~( e7 ~
[=DEVICEID=] The UDID of the Android device as device_id
; t; `- y3 v" M% ]) b3 ?[=ANDROIDID=] The parameter for Android ID as android_id
& A; O* U0 A% _0 ^& M[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address. g' S# {9 h, I G
[=ODIN=] The ODIN of the Android device as odin& |: B J- ~+ j, y; c; \
[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher* f3 x6 S% ~$ i0 }3 Z
[=SERVICEID=] MobPartner’s service ID as sub_site
0 m0 a: Q( o5 Y( D4 [- w4 b[=CAMPAIGNID=] Campaign name or ID as sub_campaign) p% M: W7 F2 y0 n
[=ACTIONID=] The action ID as sub_adgroup# P1 }1 a3 _' y! c8 G- ~) L* w
[=CREATIVEID=] Ad name or ID as sub_ad PopADS.net Dynamic Tracking Tokens/Macros/Scripts
9 P9 @1 E5 Z, W0 c0 m% D[WEBSITEID] – ID of the website that was source of the popunder,
% z3 X- ^: [9 V/ I[KEYWORD] – keyword that was used for keyword targeting,! e5 Q' Y! ]7 J9 Y
[CATEGORYID] – ID of category that was used for targeting,8 g( q8 C3 V# @3 P) {: u" I& [ h
[COUNTRY] – country of the visitor. PopCash Dynamic Tracking Tokens/Macros/Scripts3 B) Q1 H5 F: c& C2 Q5 D
%siteid% – Site ID
: x, G8 m% q8 o$ v%cc% – Country Code Plugrush Dynamic Tracking Tokens/Macros/Scripts
V5 g2 Y. R' r* j{$id} – a unique ID of the traffic source/website
7 Y& b7 R% q6 K; ]4 S& w{$cc} – two letter country code of the visitor9 G: a% x, \: N4 ?( U% O: R$ ]
{$category} – the category of the traffic source/website
2 Y0 L8 C: }: Z! M8 A) V{$domain} – the domain of the traffic source/website; i* n9 N. Q9 m/ }) I
{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube)
% K# z$ b ]: I{$ad_id} – a unique ID of your ad (works on PlugTraffic only)" b- a3 U$ c- f4 p3 S& c
{$ad_ref} – your internal ad reference (works on PlugTraffic only) SiteScout Dynamic Tracking Tokens/Scripts/API
( y5 ]& Q) j* i1 l8 d. g: Z0 n: WTokens Description
( u3 X2 G1 T/ K7 D! }) Z{adId} Passes the unique ID # of the ad that was clicked.. S& V( t$ R, b. g
{siteId} Passes the unique ID # of the site where your ad was clicked.
9 s" d% Y4 U# Q: U' ~1 ~0 k{campaignId} Passes the unique ID # of the campaign that received the click.2 T O# J! f6 H% J, ~4 h
{networkId} Passes the unique ID # of the exchange where your ad was clicked., [' _" N7 X7 ?2 s' y# M
{postbackId} Passes the unique ID # of the visitor that clicked your ad.
* w6 Q& Q9 Q: |{domain} Passes the domain name where your ad was clicked.
: S5 I& x/ d4 A{pageUrl} Passes the URL of the page where your ad was clicked.' H1 r% Q% ~' }! L# q& j9 ?& v
{demographicIds} Passes the ID(s) of the applicable audience segments., y/ Y% c" {0 C0 p/ M
{contextualIds} Passes the ID(s) of the applicable contextual categories.# Y$ x3 }$ Z3 B) l! z
{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only)* d/ C- G5 I @8 h. D
{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only)
( X i8 W+ I K3 d$ l3 z{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only)
$ c i, b2 O" g0 d{carrier} Passes the carrier of the people that click your ads. (mobile only)
8 K& }# o0 Y# M5 N, a$ A8 @{device} Passes the device of the people that click your ads. (mobile only)0 ?8 f: {6 {7 e: @5 n$ y0 T: _: @! y
{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only)
7 R# m2 P2 s7 X{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only) StartApp Dynamic Tracking Tokens/Scripts/API; t$ q! W' w9 I" t2 r0 X1 C) t
Tokens Description, F& J- C$ C, N
user_id get the Android ID or IDFA of the user who clicked your ad.& q( B7 ~. |9 z
app_id get the App ID of the publishing app from which every click came.
% J4 E5 f. y* t Kcreative_name get the creative name as you inserted it on our portal.
1 j a; |# R; Y: o' Wcampaign_id get the campaign ID that was automatically assigned to your campaign on our portal. \5 M* u" _1 Z
bid_cost get the CPC bid you used for each click. Go2mobi Dynamic Tracking Tokens/Scripts/API
% v" K6 d+ d9 y" b& C* g* UTokens Description
9 g }: G8 j X x0 {( m{clickid} Go2mobi unique click id
# d4 F5 J# h3 J4 O{campaign} Go2mobi campaign id) ]1 |6 a# T3 b8 z: A
{pln} Exchange placement name3 t# l1 M, w8 {+ V" t( x2 Q+ N
{plid} Exchange placement id# h; }0 x. X$ f3 ~) d1 O( u: S. p
{crid} Go2mobi creative id- L* X* B% ]% }4 F p: B
{imp} Impression dimensions (width x height); g. a: G3 ?* p- c( x1 v0 D
{cc} Exchange country code of user9 p% l: c; I7 W9 n4 B7 d
{referrer} HTTP referrer url (if applicable)
- Z0 y1 ?* h* |! J9 e{referrer_domain} HTTP referrer domain (if applicable)
& e6 l" l* \1 X; T( v. |{isp} Carrier name of user
* Z3 H$ [: F2 [& ` y, U8 K{ip} IP address of user# K2 Z; K- k2 l; g
{xip} Proxied IP address of user
3 H6 L# X" [# o: q# `; i{country} Carrier country of user
- V( X* z( n% V7 b{region} Carrier region of user
0 D% ]+ c. x" T& K: j* P3 Y' }4 v{city} Carrier region of user
! I6 G+ _$ o i9 g4 X8 r{agent} Device user agent& i1 o4 T" ?/ [. l# \( y; S8 P
{ua_hash} Device user agent SHA1 hash7 s. t p% a& t5 M4 B
{device_vendor} Device make) ?4 O- R" M( M2 w5 c2 l# ?2 }
{device_model} Device model
3 H7 x$ S$ s7 ]+ D{os} Device operating system2 E% s0 _2 d0 f' p7 b+ ?$ f
{os_verion} Device operating system version* h4 D5 Z2 c8 p, Q3 S8 b5 d6 B6 a
{year} Device year of release Decisive.is Dynamic Tracking Tokens/Scripts/API- g4 j4 r9 @' H9 ~$ V2 f( t( A
Macro Field Info8 w; w7 c3 g6 j& Z; Q
{{{bidhash}}} Unique impression ID (Use this to track conversions/actions)
4 w6 W( Q7 \, c4 B9 w2 f- J; n8 u7 }{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion)
; \+ U. R. Y( d{{{creative_id}}} Creative ID (Identifies the creative used in the ad)
8 J8 d# u9 E. e9 n% L{{{ad_name}}} Name of campaign
4 l3 M# W" j$ H3 x' H5 d: Q8 a7 k# Q{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …)8 b: U) J1 c( |) S( o* |
{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …): O7 o; ~ q) ]: Y
{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …)2 L' P$ a6 x" B- d4 r2 ]6 D
{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …)
9 i5 ^; T: {! X# j# c* N{{{media}}} app or site
I1 J. E+ v a7 i+ t{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …)0 V* ~4 }7 Y& p
{{{ip}}} IP address of user
4 q2 u7 T# E1 [$ W E$ f# ~- }6 c{{{app}}} Name of app where ad is placed
; C: [! [: {3 v3 S9 h( ~% r{{{site}}} Name of site where ad is placed- o& R4 D! H! B9 S
{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.
4 f2 O1 }4 A5 e. n: l{{{ua}}} User agent string
" s X: ~9 \4 o9 [ N9 w{{{category}}} IAB Category of site/app
' A6 J, K( G x8 E( N( ~) m0 ^{{{subcategory}}} IAB Subcategory of site/app3 ^0 D' A9 e% y( I! j+ m
{{{idfa}}} iOS User IDFA Leadbolt Dynamic Tracking Tokens/Scripts/API [TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system
5 K' M) T1 C y2 |[CLK_ID] – Click ID as sub1
Z& N: M6 d0 P9 M+ s) ~[PUB_ID] – LeadBolt’s publisher as sub_publisher* s1 O1 W2 K4 ^* i2 G6 I) ]
[AD_GROUP_ID] – Sub Ad Group as sub_ad_group
, j. m c J* _" ~3 J- ?; d[AD_ID] – Ad ID as sub_ad BuzzCity Dynamic Tracking Tokens/Scripts/API {clickcode} To substitute the unique clickcode value associated with this click
6 j- O M- E Y{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering.
6 f- n1 H& b; ]! x{random} To substitute a randomly generated value associated with this click, E4 Q9 c( z' J/ t2 x! x
{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z AirPush Dynamic Tracking Tokens/Scripts/API Tokens Description5 j0 b! [4 y9 V6 ~
%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush.( p6 E5 W2 t+ r, T' Z( R6 j
%d% IMEI (MD5 encrypted)
9 Q4 C& w9 Z% v4 ^$ J! L%androidid% Device android id: T }. H S5 u2 I6 ?9 ~/ V8 T
%carrier% Carrier name
2 X! R! F \. p" q%device% Phone model8 f4 _& L7 D6 J; F, G
%manufacturer% Device manufacturer name
: n* ~, [; w/ l4 M5 M( L%campaignid% Campaign Id
" x; i, I' R. r8 o%creativeid% Creative Id% J4 n) z( u) J' o6 K5 k- T8 l' T
%ip% Device ip address
+ j0 H! i$ R; ^6 }%state% State& J2 K8 h' j8 j; S- u7 r9 m# R) S
%city% City
0 K7 ~4 R0 g/ y%dapp% App Id
$ W) k" }; S% U% V4 Y; b%pubid% Application Developer/Advertiser Id
0 E4 a) e$ c5 f$ x3 H n%framework% Device OS Version Traffic Force:) t3 V$ J8 d0 m N
{site_id} – id of the site on whch the ad is shown) N# f+ V9 D/ a3 K& M: @5 c9 d
{channel_id} – id of the channel on which the ad is shown
" W9 s& M5 S- U: a% p4 S7 @{campaign_id} – id of the campaign. ]9 `% N; V' {1 V. V, @6 u1 m5 ~
{group_id} – id of the group
! N! @1 j5 i: \7 z+ j0 n{ad_id} – id of the ad P9 P9 l) z7 Q- S2 t
{keywords} – list of keywords by which the ad was found0 @- F- W+ r3 ?3 _/ H( T
{v_country} – visitor country
! b& M5 o7 J% H2 m" ]$ {{v_language} – visitor language0 A I8 k3 _9 L; X$ g- g, e. E/ ?
{v_browser} – visitor browser$ \. v. j* l& m# c3 @
{v_os} – visitor operating system Traffic Factory:
" B! y/ @3 g2 W- D{campaign.id} Campaign’s id
K5 M% G; {9 s6 C% j: U+ b{target.bid} Target’s bid
. b& M9 [- u% x7 ^{banner.id} Banner’s id5 z1 O! _& k/ _& M% `
{banner.name} Name of the banner
$ O* `2 k9 @, K+ p{banner.size} Size of the banner e.g. "338×235"
# U4 V4 p/ w* ?9 A. c{target.name} Campaign’s target name
" _0 B2 x1 [% [3 G m; i{categories} The page’s categories" l* G! a2 f/ E5 ?3 z
{user.country} 3 letters ISO country code of the user’s country. e.g. "FRA" for France/ s& U" X1 }; z6 J
{user.browser} User’s web browser
3 d6 _. `* b7 M, @( ?! q$ y{user.os} User’s operating system AdBucks:3 i3 j% e: {+ s
{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.4 ~# k) q/ K) g& U% v" T; I
{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor.6 ~' T( D9 G- t8 X3 ]+ Q
{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized.
7 E! ~$ m$ Z$ Q* p2 V8 y3 d5 i{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.
$ w/ @5 d7 r$ q6 o6 }{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.1 z8 L! R2 M! K% p
{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized." v9 t: |+ k& D1 B
{size} : This is a tag that represents a shortcut equivalent to {width}x{height}.
9 A. t7 V/ C5 R3 X* X2 M2 T) w{year} : This is a tag that represents the current 4-digit year (2014).
" s9 q5 t# k8 C# X, \{month} : This is a tag that represents the current 2-digit month (09). Adxpansion:4 H- D4 q) h4 {- b' z* ?' ]: n
{zone}" f3 Q; E7 l9 Q0 f8 x% U
{keyword}
4 a G K% V# H2 k& V{country} 50onRed:
j8 G' ^9 T: P{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id} 7 o1 y8 C$ s6 a: j& i' F' e
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