之前设置追踪,在token方面设置出错,逛论坛无意发现这篇文章,感觉对新手可能有些用处,有需要的可以看下,除了看token,还可以看下iAmAttila用的流量平台{:soso_e113:} $ x. b @2 t! S$ C* z
iAmAttila’s TOP List of Traffic Source TOKENS - B% ]& P5 w. S$ i
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ExoClick Dynamic Tracking Tokens/Scripts/API
7 ]+ Y h1 j$ l& rTokens Description
! x- B0 ?) }# A9 @, U8 t{campaign_id} ID of the campaign.7 I s5 J% i6 A* ? C; T
{variation_id} ID of the variation. (Banner or landing page)
2 `) S2 l" M6 A Q/ |" |{src_hostname} Domain name where the ad is displayed.
- }/ J1 x( F: P5 [. p{site_id} ID of the site where the ad is displayed.
1 |2 T: H; w! g7 a{zone_id} ID of the ad zone where the ad is displayed.
) o6 r* x3 ~+ j. t{category_id} ID of the category detected.) o& e2 ]( p! X6 P: z* e
{country} 3-char country code of the visitor.0 N3 W0 K( |8 Y! S% Y6 e( Z
{time} Timestamp, used as a cache buster. MobPartner Dynamic Tracking Tokens/Scripts/API
6 n. g' @7 q( \1 V) n! v" m/ w9 BTokens Description' e c2 {; B; M A9 R
[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system6 R# ] F/ z6 s( V% \# t7 |6 {
[=DEVICEID=] The UDID of the Android device as device_id# @2 s: N7 e' {; v' m
[=ANDROIDID=] The parameter for Android ID as android_id/ ]' P3 F" m+ i7 w: \% x8 I% T( q
[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address
1 D, v0 N, r# C2 [% j! P[=ODIN=] The ODIN of the Android device as odin
1 A9 x5 H+ |2 `[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher$ i! o+ z9 D$ P( v
[=SERVICEID=] MobPartner’s service ID as sub_site% K. m' _4 R) _
[=CAMPAIGNID=] Campaign name or ID as sub_campaign# r4 h+ M3 N T% j/ g5 ]
[=ACTIONID=] The action ID as sub_adgroup
7 Q* c$ x% a3 j( `: S& s4 R R[=CREATIVEID=] Ad name or ID as sub_ad PopADS.net Dynamic Tracking Tokens/Macros/Scripts h! x/ T. N* d K3 {. e' b
[WEBSITEID] – ID of the website that was source of the popunder,
3 n' {+ H4 y! K) ~ S[KEYWORD] – keyword that was used for keyword targeting,
* w8 Z# Q1 C7 A; R! f[CATEGORYID] – ID of category that was used for targeting,& a$ \6 @* w4 r- \8 V
[COUNTRY] – country of the visitor. PopCash Dynamic Tracking Tokens/Macros/Scripts
# m4 d# T: E7 C% C%siteid% – Site ID
8 F2 U2 }. f3 g& k: H! _%cc% – Country Code Plugrush Dynamic Tracking Tokens/Macros/Scripts' g$ U: A# b2 `/ Z$ c
{$id} – a unique ID of the traffic source/website! A' |9 r. d. E. \% ?4 K
{$cc} – two letter country code of the visitor
! i' k8 D9 m, P+ T0 u/ G{$category} – the category of the traffic source/website, W6 g" j: f- w9 N3 \+ B
{$domain} – the domain of the traffic source/website- F+ x. s, u. z! m8 N6 B
{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube). e3 k) g6 R2 I) B
{$ad_id} – a unique ID of your ad (works on PlugTraffic only)
: l ]" `, d$ D! a( P{$ad_ref} – your internal ad reference (works on PlugTraffic only) SiteScout Dynamic Tracking Tokens/Scripts/API
+ R7 g5 h- E! F2 q1 y2 N, x ZTokens Description' r q0 i9 n4 {% V! g T
{adId} Passes the unique ID # of the ad that was clicked.8 T, V* @# d" B ]( x7 R
{siteId} Passes the unique ID # of the site where your ad was clicked.2 s" k3 t' y2 u7 }: @& B& e; k
{campaignId} Passes the unique ID # of the campaign that received the click.
$ o$ _; w! u" v8 ^+ ]2 n{networkId} Passes the unique ID # of the exchange where your ad was clicked.
s) p7 A+ ~3 ]7 @{postbackId} Passes the unique ID # of the visitor that clicked your ad.5 e, l& c, |0 |% e6 Z
{domain} Passes the domain name where your ad was clicked.
: m$ x( u4 l ^) u! A{pageUrl} Passes the URL of the page where your ad was clicked.
# D. ~8 t' e& ^9 w5 X2 L{demographicIds} Passes the ID(s) of the applicable audience segments.! x7 |( H! v6 m; F6 |, I
{contextualIds} Passes the ID(s) of the applicable contextual categories.
5 |) A3 A1 p6 \# K" X{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only)( r; |4 R# m" V$ D1 m
{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only)
. c' w/ a" l2 c0 B! Q* o5 u7 z{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only)! H* p5 S& f5 ]) p* l( `' w
{carrier} Passes the carrier of the people that click your ads. (mobile only)
* m# X! M& g; P' V1 d, e{device} Passes the device of the people that click your ads. (mobile only)
; e! ^! [. {: R! m$ U$ S. d{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only)
+ a5 |6 f0 y" f4 m" |{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only) StartApp Dynamic Tracking Tokens/Scripts/API& \1 |' j2 e, u+ P V1 J8 ^
Tokens Description0 d, M/ v& S) s3 |1 c" T7 l, Z" `
user_id get the Android ID or IDFA of the user who clicked your ad.0 u7 Y% h1 J$ }, V
app_id get the App ID of the publishing app from which every click came.
( _# W) z) f% \creative_name get the creative name as you inserted it on our portal.7 Q& u X& x" d" t( E z
campaign_id get the campaign ID that was automatically assigned to your campaign on our portal.
: {& q3 B+ t: C- f: Abid_cost get the CPC bid you used for each click. Go2mobi Dynamic Tracking Tokens/Scripts/API
/ d: h6 I+ m! F" N+ Y7 ATokens Description
8 n [1 L8 k" ~* U/ \1 F{clickid} Go2mobi unique click id
1 K, E9 P% S" @$ _5 q{campaign} Go2mobi campaign id0 @7 w8 G. M$ T5 N- }
{pln} Exchange placement name! U1 }! ^4 L3 s# B1 l6 @5 v; r& M
{plid} Exchange placement id7 k8 a+ A7 L+ c2 P" X; a
{crid} Go2mobi creative id* O! |1 @! B5 Z/ J5 q; o
{imp} Impression dimensions (width x height). o6 I4 v0 R- g1 I. K' o; V* b
{cc} Exchange country code of user
! T* ^ ` i- G% a{referrer} HTTP referrer url (if applicable)
6 p. G5 d/ X; s3 G( U& A S{referrer_domain} HTTP referrer domain (if applicable)
' n; z7 z$ @9 _# M8 F- k0 i0 H{isp} Carrier name of user
9 E- W7 e; R$ ?& I{ip} IP address of user
/ N2 K; p( j0 F{xip} Proxied IP address of user5 r( H/ w7 @( g+ S f# X! C% M- z
{country} Carrier country of user( ^$ `; c$ Q2 O2 L t$ p
{region} Carrier region of user5 N, m9 l& {* A; N+ A% N$ o
{city} Carrier region of user
/ E0 t! C/ X+ s6 H/ U% e{agent} Device user agent" z+ ?4 b- v" B
{ua_hash} Device user agent SHA1 hash
% A8 D4 c9 w& @: H" _{device_vendor} Device make
7 h2 Y5 C# J" w" s2 O# z{device_model} Device model
) b, i: ~7 x( K& g{os} Device operating system6 m6 D, g2 m7 D! _5 x( B E* P
{os_verion} Device operating system version" [. k4 b3 g# h( r, K2 {, v' o
{year} Device year of release Decisive.is Dynamic Tracking Tokens/Scripts/API* M9 W% Z9 X7 }0 |8 P
Macro Field Info
* D2 m" F, B, _4 r q{{{bidhash}}} Unique impression ID (Use this to track conversions/actions): H. l# Y) B {( v( }# K* n
{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion)1 Q8 J0 E# ]3 R9 J
{{{creative_id}}} Creative ID (Identifies the creative used in the ad); i2 x# H8 F* s) g! P$ M7 ?/ H
{{{ad_name}}} Name of campaign) ~: _ E9 O) T" f8 s
{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …)
) C' V( T* M/ _+ B" A' X/ Z{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …)
; d( g1 a6 G2 [{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …)
/ ?$ X+ W8 ^ C; t; m1 ~1 I, e{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …)
K& a1 l# T7 e{{{media}}} app or site- S% ]3 I7 Y+ T- P/ K X5 W7 {4 g
{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …)
. E2 @( s4 z Y/ P{{{ip}}} IP address of user
9 C. Y9 Z/ N' U2 q8 Z3 z( @8 Y& v{{{app}}} Name of app where ad is placed
) G% ?7 I+ o+ x) l{{{site}}} Name of site where ad is placed
' }- v1 ]$ s+ b# s, l: {{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.
2 k, ^# A3 V2 l/ D$ p6 t$ {{{{ua}}} User agent string
* S _% l: s7 a& j7 \: o{{{category}}} IAB Category of site/app
/ E. j9 V3 X- x4 M/ C" r{{{subcategory}}} IAB Subcategory of site/app- s% ~! j5 b4 s0 q0 A* a
{{{idfa}}} iOS User IDFA Leadbolt Dynamic Tracking Tokens/Scripts/API [TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system& F4 E! A/ \+ g3 Z4 E( |
[CLK_ID] – Click ID as sub1
9 [" R* E) Q! S) s- u% A[PUB_ID] – LeadBolt’s publisher as sub_publisher* J" n# ~6 A9 u" ^6 q5 ^
[AD_GROUP_ID] – Sub Ad Group as sub_ad_group1 _* C6 v8 }& \4 l2 E3 T, o. K# B% e
[AD_ID] – Ad ID as sub_ad BuzzCity Dynamic Tracking Tokens/Scripts/API {clickcode} To substitute the unique clickcode value associated with this click
$ p8 }' j4 Z7 c9 z! S! \/ U0 ?8 N3 b{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering.' j6 r4 f! ?( Z, S% Q: @) M
{random} To substitute a randomly generated value associated with this click0 f' g! ?3 P. e; Y
{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z AirPush Dynamic Tracking Tokens/Scripts/API Tokens Description
! {% j# ~0 w1 y/ {%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush.
0 G" y) h4 C$ ?%d% IMEI (MD5 encrypted) @ \+ r) h f2 U$ I
%androidid% Device android id
) ?8 y# Z1 F7 @5 a% G7 P%carrier% Carrier name0 h1 B4 x- Z; \$ A: ~5 \
%device% Phone model2 g2 t5 m! F# V* h& r* _* g
%manufacturer% Device manufacturer name2 n2 M# x1 @8 R* M/ n* n
%campaignid% Campaign Id) ?5 x: k3 C0 Q" ?
%creativeid% Creative Id
1 u9 z. } G. D& o/ l%ip% Device ip address
+ z$ s" v$ w/ a' i& j& _. @# ]%state% State/ M9 d& s6 d, F3 \+ {8 f
%city% City
- G9 u8 P+ y: y4 q* L%dapp% App Id
8 q5 x$ y8 t e% f1 ~, C%pubid% Application Developer/Advertiser Id& D8 p2 \: P1 j3 t
%framework% Device OS Version Traffic Force:
' L6 v- E" g4 `; X' @{site_id} – id of the site on whch the ad is shown
0 o6 `* j" d$ A; c1 y{channel_id} – id of the channel on which the ad is shown+ K: j7 W% ]" L1 q2 ^+ ?5 u% m+ N
{campaign_id} – id of the campaign
8 h. s. {) E: i% @9 o0 f6 a{group_id} – id of the group6 ~: l6 v, L: p9 e9 k
{ad_id} – id of the ad
, V0 S# e" v3 b0 y) Q6 c{keywords} – list of keywords by which the ad was found
3 G9 i2 | Q6 q6 q+ D8 @- A{v_country} – visitor country
( P+ T. w. H5 L3 T( N/ q# A/ F{v_language} – visitor language: E$ v4 h7 I5 `
{v_browser} – visitor browser
% ]2 g) t& ], ?) D4 p0 V+ s$ v{v_os} – visitor operating system Traffic Factory:
6 C% O; X# P5 _$ W) i! `{campaign.id} Campaign’s id. X% ^1 u& N$ Y3 ^6 C
{target.bid} Target’s bid7 L9 t9 L" e- R0 s/ j1 c0 z
{banner.id} Banner’s id7 ? U7 D6 V$ d" H' f" D0 ]4 o& p
{banner.name} Name of the banner
& F5 J. x# `) [) r: m- P{banner.size} Size of the banner e.g. "338×235", w' r8 {) k, ^9 G
{target.name} Campaign’s target name
! @ X! o" B/ r( ?, k! p5 E{categories} The page’s categories' z2 y5 J- e& R4 D4 H. T; M4 R" P* Z
{user.country} 3 letters ISO country code of the user’s country. e.g. "FRA" for France) z- ^, [" z( G8 T
{user.browser} User’s web browser
; H) G0 F' N6 ~{user.os} User’s operating system AdBucks:
& z& q p9 Y2 |{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.) H6 K0 r- w1 ~( Z+ g: K3 [; R' m, P
{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor.) ?& p! y& Q x3 w0 ^! z
{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized.8 v+ p7 s$ i+ u# D( Z
{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.8 r+ y1 O2 _$ {) ]* v
{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.
, U) J( N0 _/ ]3 X6 {, W{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.4 i+ `% V8 z; v! q& x
{size} : This is a tag that represents a shortcut equivalent to {width}x{height}.3 G* r) N; B. C9 }" r$ ?5 n: Q
{year} : This is a tag that represents the current 4-digit year (2014).$ z7 _0 E2 _- A6 D, z: M/ V/ b
{month} : This is a tag that represents the current 2-digit month (09). Adxpansion:
6 n. U1 A, `- `{zone}
1 f! D) q7 `! T3 g{keyword}0 g l5 G( ~6 Q+ u7 t+ d
{country} 50onRed:: h$ ^4 [) w3 y" W0 Z3 _
{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id} $ x ?/ {: I, B+ r
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