之前设置追踪，在token方面设置出错，逛论坛无意发现这篇文章，感觉对新手可能有些用处，有需要的可以看下，除了看token,还可以看下iAmAttila用的流量平台{:soso_e113:} & A8 {* g" [: c4 ^0 A! @. Q9 ~3 h+ \- O
iAmAttila’s TOP List of Traffic Source TOKENS
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7 \ H& C) x5 d! Z$ xExoClick Dynamic Tracking Tokens/Scripts/API
O; H) M$ x: z- y0 bTokens Description
/ J* q1 x2 X# {0 @2 s' ^# z+ n6 |3 I{campaign_id} ID of the campaign.. O' E# Q: o0 ^8 L' ~
{variation_id} ID of the variation. (Banner or landing page)
( ~, j7 y, i7 a$ J! [6 ^{src_hostname} Domain name where the ad is displayed.- {0 A l6 n' n# Q$ Z7 p' N
{site_id} ID of the site where the ad is displayed.& c6 l- k6 j# E; d! j4 b! w3 l
{zone_id} ID of the ad zone where the ad is displayed.5 k6 P" |8 p" t# V
{category_id} ID of the category detected.
' p2 ]! `- a2 e$ M, c) c! W% h9 \{country} 3-char country code of the visitor.+ r$ {3 b% w0 F6 `! z
{time} Timestamp, used as a cache buster. MobPartner Dynamic Tracking Tokens/Scripts/API
" R T0 M z! Y, U# \5 @0 [Tokens Description
- p) Y+ e1 ]5 n; {/ d[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system0 @4 }: W! \& |+ ?6 G4 d, ]* D
[=DEVICEID=] The UDID of the Android device as device_id- A# \1 K9 T1 V
[=ANDROIDID=] The parameter for Android ID as android_id
! }/ g) f9 h" a3 W7 x. {# c[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address
3 ^9 D! `) W2 ~- R2 \" k[=ODIN=] The ODIN of the Android device as odin
4 _+ H/ T! z8 ^( P# \" N7 n$ U- E[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher
% Z: ?8 n6 X5 h[=SERVICEID=] MobPartner’s service ID as sub_site
1 S; G& g" u( l4 h0 ^/ o% G" p# F: W[=CAMPAIGNID=] Campaign name or ID as sub_campaign
6 O. r! z' [2 u- L/ _, N[=ACTIONID=] The action ID as sub_adgroup
( q) ~% i5 X3 g" H6 ~" m, P[=CREATIVEID=] Ad name or ID as sub_ad PopADS.net Dynamic Tracking Tokens/Macros/Scripts : L. o0 J1 i0 m7 i$ f3 F N4 r! O
[WEBSITEID] – ID of the website that was source of the popunder,
. u* m; v: U8 L0 y8 m* } ? `& B[KEYWORD] – keyword that was used for keyword targeting,
( `- ]& N! ~3 \6 Y5 s[CATEGORYID] – ID of category that was used for targeting,
X! ^8 I! p% v `[COUNTRY] – country of the visitor. PopCash Dynamic Tracking Tokens/Macros/Scripts4 w5 Y& [9 J4 V8 e: s/ [4 @0 ?1 X
%siteid% – Site ID
9 t% s6 N& L7 X" |- t7 v3 y%cc% – Country Code Plugrush Dynamic Tracking Tokens/Macros/Scripts# K. {0 V! Z5 C1 ~1 Z
{$id} – a unique ID of the traffic source/website! h) S, g* g, U+ ?9 p4 j
{$cc} – two letter country code of the visitor
# A9 I1 s+ E, R' T) r0 r{$category} – the category of the traffic source/website
$ n! ~+ X1 U7 d( f{$domain} – the domain of the traffic source/website+ B7 W7 Q |* G3 n ~, L
{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube)2 t0 m w/ @: |, V! b }
{$ad_id} – a unique ID of your ad (works on PlugTraffic only)
, y K9 F* ]" \{$ad_ref} – your internal ad reference (works on PlugTraffic only) SiteScout Dynamic Tracking Tokens/Scripts/API# p: B5 l' V; T
Tokens Description
3 G5 v+ q# o J: G8 Q& q( B o9 Y! U{adId} Passes the unique ID # of the ad that was clicked.
* T6 j3 Y% V2 S) h* G{siteId} Passes the unique ID # of the site where your ad was clicked.
, P5 l/ u9 r' T7 u1 ^+ @{campaignId} Passes the unique ID # of the campaign that received the click.
0 o+ }4 A5 r5 B8 }{networkId} Passes the unique ID # of the exchange where your ad was clicked.
/ i% T+ n* P3 Q{postbackId} Passes the unique ID # of the visitor that clicked your ad.
8 Q/ l o2 K& }{domain} Passes the domain name where your ad was clicked.
( R2 |) N _, s{pageUrl} Passes the URL of the page where your ad was clicked.% r% d" A% L4 Q2 l( k9 M6 O1 B
{demographicIds} Passes the ID(s) of the applicable audience segments.- L; X1 t! j, U/ W
{contextualIds} Passes the ID(s) of the applicable contextual categories.
/ k# f3 t, y+ U* h{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only)
) [; U. R% \ d' Y{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only)
2 _. f1 l' Q8 }. r# Y7 B{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only)9 |- P( c0 J# B! Q2 F+ E) G
{carrier} Passes the carrier of the people that click your ads. (mobile only)
- m, B* ~6 l. l( m& s6 @5 v! w& g{device} Passes the device of the people that click your ads. (mobile only)
% j9 i8 m$ p$ g" q0 ^, m: ]{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only)
$ l+ _% U* _$ Z0 L7 W{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only) StartApp Dynamic Tracking Tokens/Scripts/API6 { I5 S( H/ j1 G
Tokens Description5 t$ z" X, X( I- z5 E; e9 ?' g N
user_id get the Android ID or IDFA of the user who clicked your ad.% z3 E$ ~$ g6 G( Y; y F
app_id get the App ID of the publishing app from which every click came.
2 q" {' Q* }6 M* C4 |creative_name get the creative name as you inserted it on our portal.
# {, S: L& A9 a# V; mcampaign_id get the campaign ID that was automatically assigned to your campaign on our portal.- [* j1 B, o4 ?& O8 s
bid_cost get the CPC bid you used for each click. Go2mobi Dynamic Tracking Tokens/Scripts/API! u5 ]6 N, [: ^7 a L
Tokens Description' R. q+ s" y2 R
{clickid} Go2mobi unique click id- t; M) J% t0 D. h
{campaign} Go2mobi campaign id% M+ H2 b% m/ o% `) W
{pln} Exchange placement name' c; ]+ i. `% t. r8 m+ {
{plid} Exchange placement id
I) f' x2 D7 u8 W) \& x8 {{crid} Go2mobi creative id8 f* t" Z& x- n- R
{imp} Impression dimensions (width x height)* |7 \) E9 A4 D
{cc} Exchange country code of user7 S, p" i( j% N# n( D, ~
{referrer} HTTP referrer url (if applicable)
. v7 D( [0 Z( m" `, O{referrer_domain} HTTP referrer domain (if applicable)0 ]% t8 b+ U/ f
{isp} Carrier name of user* s8 v2 h0 ~# |$ o' X
{ip} IP address of user( G2 L% B6 r) ]' h
{xip} Proxied IP address of user) G3 F5 ?0 }3 N/ s- E N
{country} Carrier country of user) ?, f" x1 _' T1 k) l
{region} Carrier region of user! _6 X5 k5 u! b, S6 [
{city} Carrier region of user% j. n$ c y. G, K6 H; U/ h7 Z6 Q! D8 y
{agent} Device user agent! H# v1 ?7 z6 v* G( E
{ua_hash} Device user agent SHA1 hash
8 Z5 r9 V- _$ q$ ?{device_vendor} Device make
# _! z# a/ q* H: m{device_model} Device model
9 w; Y3 q' L4 A! z{os} Device operating system
" R5 V& b. G9 m* E% g{os_verion} Device operating system version
; E7 h0 y# T- b( \5 Q" F; [{year} Device year of release Decisive.is Dynamic Tracking Tokens/Scripts/API/ j! D) w: I! v4 h& ?
Macro Field Info$ d$ u0 u- }7 S2 g
{{{bidhash}}} Unique impression ID (Use this to track conversions/actions)
7 |9 D, e- o% X6 |2 O1 j{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion)
5 C6 }1 v2 ?3 k5 U# C0 y, ^{{{creative_id}}} Creative ID (Identifies the creative used in the ad)2 q1 t- W6 A) c/ O; h) @5 a ^
{{{ad_name}}} Name of campaign1 J' l1 F8 r6 @8 L4 ^
{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …)
9 F" }- i0 ^ b& v& H{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …)
& T/ `3 B. f/ V# v4 q% @0 h{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …)
- O4 B: @9 L0 ?! n7 _; V) S/ Q{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …)3 H' |5 h4 E+ y7 H
{{{media}}} app or site
5 T- x4 _, F) r0 F+ e2 k{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …)
2 `1 l6 g/ }& s% V, h{{{ip}}} IP address of user4 B2 X, V3 {+ K" u# S! t0 y
{{{app}}} Name of app where ad is placed
& F4 {8 T7 ^9 L8 k# S7 A{{{site}}} Name of site where ad is placed
0 X0 w% d, C; k; d6 `{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.
% s5 W! K; h. T5 b' g, e- p5 P{{{ua}}} User agent string
9 K8 w% M3 z# T+ _{{{category}}} IAB Category of site/app1 f" {7 K- O9 F
{{{subcategory}}} IAB Subcategory of site/app
% c( V5 B% \2 x6 P{{{idfa}}} iOS User IDFA Leadbolt Dynamic Tracking Tokens/Scripts/API [TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system, V; I9 n' @1 k6 |
[CLK_ID] – Click ID as sub14 w9 m5 Q- r" w
[PUB_ID] – LeadBolt’s publisher as sub_publisher
8 C P# h1 m; d; t3 _8 g[AD_GROUP_ID] – Sub Ad Group as sub_ad_group
5 h% X$ r$ a! N* a! [5 n[AD_ID] – Ad ID as sub_ad BuzzCity Dynamic Tracking Tokens/Scripts/API {clickcode} To substitute the unique clickcode value associated with this click6 O1 R8 K/ @6 ]$ C, Z1 {
{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering.
& a- L( o4 q) ~- h$ u+ p2 ?{random} To substitute a randomly generated value associated with this click$ F$ K7 s0 T8 R: x% i5 y
{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z AirPush Dynamic Tracking Tokens/Scripts/API Tokens Description* G5 w9 p" S: g, K% B
%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush.
( R3 r, m& a* t9 C- H' \% Y, c/ |%d% IMEI (MD5 encrypted)
8 C; [/ _ Z3 m* z3 _$ O; p%androidid% Device android id
9 }. R- }" c. r( D0 T%carrier% Carrier name
8 O, y i6 y, P+ \" F%device% Phone model% b0 C4 q- K' }; L
%manufacturer% Device manufacturer name5 q* k! o, v% l- ]
%campaignid% Campaign Id
9 x1 w. |5 j, f1 L. T$ K+ c%creativeid% Creative Id
& F8 H) H, @' w, h3 g/ ~* T%ip% Device ip address
2 }5 B5 n: l7 Q%state% State
& \0 H {+ O$ u9 [%city% City
- M' }: U/ [. T: q' v+ \- }%dapp% App Id
1 i) b- X& ?/ X; r%pubid% Application Developer/Advertiser Id2 n0 f! o' Y9 E1 O0 D
%framework% Device OS Version Traffic Force:
$ N' m- P8 @5 J. }, H+ \- ~{site_id} – id of the site on whch the ad is shown
8 J% G4 L% p1 M# v, v _5 @% {{channel_id} – id of the channel on which the ad is shown7 ^: }1 \% e3 A
{campaign_id} – id of the campaign4 G" ~! S6 g. B: {
{group_id} – id of the group0 P3 s* x+ f6 m! |9 F' \
{ad_id} – id of the ad* Y+ \) f2 p) g6 ~! G/ M1 g$ |) f
{keywords} – list of keywords by which the ad was found
0 a4 ]; k, [4 e. R0 l* M{v_country} – visitor country) k0 H v f* d
{v_language} – visitor language# o0 b" g* N6 i J+ e y+ ?. U% W
{v_browser} – visitor browser9 p6 J6 M6 m3 W% G; @! `; z
{v_os} – visitor operating system Traffic Factory:
1 k% A9 p7 ~; l1 E! ~{campaign.id} Campaign’s id
( C: n3 A9 _; |! ]9 w{target.bid} Target’s bid
) Q* z' ?8 B* F- y# F5 c i{banner.id} Banner’s id L7 n' H- M" {7 G I0 V
{banner.name} Name of the banner0 B( _9 s* ~- Y
{banner.size} Size of the banner e.g. "338×235"
6 ~+ ~# e/ @" y5 ?" t @' f{target.name} Campaign’s target name
' B: K# N1 e7 T: J1 `{categories} The page’s categories
7 R( F, n" u4 X ^' L& r" c% ^7 Z2 h# |{user.country} 3 letters ISO country code of the user’s country. e.g. "FRA" for France y6 D% c$ W7 w! N7 n) K( L" h
{user.browser} User’s web browser
* `2 R8 C. V3 v% i, i{user.os} User’s operating system AdBucks:% C- R. J& u/ Q' ]
{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed. Z% b, I9 ~6 A8 o+ r' x& U d" G' Y: ]
{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor.% F% w: U4 ` P# e+ a
{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized.% W% {' O/ H# ?, _/ B0 Q
{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.
/ T& y& u& b- X/ Y{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.5 ?0 {5 s8 \0 S% w& e! U& f" ]
{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.; }- f5 r! f* r; M c
{size} : This is a tag that represents a shortcut equivalent to {width}x{height}.
* U# ]1 l' \. g$ N U: B% b. ?) E{year} : This is a tag that represents the current 4-digit year (2014).
* |) I! ^, m, T! K/ F0 Y{month} : This is a tag that represents the current 2-digit month (09). Adxpansion:
8 `. d ]3 I3 B6 |! b{zone}, T3 ^3 `1 M5 ]/ x n' ~; Y' P
{keyword}
2 M: C0 n* p/ x# {{country} 50onRed:
7 _1 D7 P5 O, \3 X( H5 ]! o0 J{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id}
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