之前设置追踪，在token方面设置出错，逛论坛无意发现这篇文章，感觉对新手可能有些用处，有需要的可以看下，除了看token,还可以看下iAmAttila用的流量平台{:soso_e113:} " v6 k+ E( E" f$ P! {$ n. g
iAmAttila’s TOP List of Traffic Source TOKENS
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ExoClick Dynamic Tracking Tokens/Scripts/API$ f2 `9 \9 q, N' E( b c
Tokens Description6 i; w" G8 G5 `; L4 V" _0 n! {
{campaign_id} ID of the campaign.2 M! J8 r* h/ H& A6 Y
{variation_id} ID of the variation. (Banner or landing page)
& \7 x/ `: ~2 m5 j, J( e! n{src_hostname} Domain name where the ad is displayed.
! U1 q2 e) p! e1 k% b ?5 ]{site_id} ID of the site where the ad is displayed.
6 ^ d/ Y% Y( j7 C& _: R2 U1 z0 @{zone_id} ID of the ad zone where the ad is displayed.
( ]% W) P9 f2 c" [6 q- l3 F* d{category_id} ID of the category detected.4 r/ U" h* j- u
{country} 3-char country code of the visitor.
+ T) j4 |$ t. H+ Y9 X{time} Timestamp, used as a cache buster. MobPartner Dynamic Tracking Tokens/Scripts/API( j9 U6 o7 E( ^8 Y- ^( V
Tokens Description
+ y, R8 L4 L {[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system. T2 y7 L' R( x' j; m
[=DEVICEID=] The UDID of the Android device as device_id3 Y3 U+ [1 }" a7 h
[=ANDROIDID=] The parameter for Android ID as android_id' Y# ~: B7 {% h6 ~- u; p5 G
[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address5 @( c8 z8 h/ H: `
[=ODIN=] The ODIN of the Android device as odin0 }6 s( G/ D: j# L4 Y/ m
[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher/ ?6 u; v+ s X4 Y) f2 u
[=SERVICEID=] MobPartner’s service ID as sub_site9 H; [: X2 @( e) F; I
[=CAMPAIGNID=] Campaign name or ID as sub_campaign3 t2 u# d: `* u. J( m
[=ACTIONID=] The action ID as sub_adgroup6 ~7 d6 ]$ n* F' a5 J# P
[=CREATIVEID=] Ad name or ID as sub_ad PopADS.net Dynamic Tracking Tokens/Macros/Scripts
. _7 r# h, z6 h[WEBSITEID] – ID of the website that was source of the popunder,% S0 ~# G' A& J: j, f. ]" _1 F+ f* F- [
[KEYWORD] – keyword that was used for keyword targeting,, o U8 Z: [0 l8 P0 u( m
[CATEGORYID] – ID of category that was used for targeting,
$ F5 U3 G' l, C2 c( R" q& Q5 v[COUNTRY] – country of the visitor. PopCash Dynamic Tracking Tokens/Macros/Scripts2 S% w* s/ F8 x0 @
%siteid% – Site ID
9 M y) V, h1 M8 H/ z$ H; ], a8 O8 \%cc% – Country Code Plugrush Dynamic Tracking Tokens/Macros/Scripts
7 O6 A0 a/ D* D) f7 Y( S- b/ N{$id} – a unique ID of the traffic source/website
4 n( b8 ?2 }7 c! ]5 j! ], X3 r4 o! `{$cc} – two letter country code of the visitor8 r( L' \% y8 y. u2 U- q
{$category} – the category of the traffic source/website
. ]- \5 r/ w) G{$domain} – the domain of the traffic source/website
* u) z1 U& C$ ]{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube)
' n+ T, Q4 f ?& } f4 |% w{$ad_id} – a unique ID of your ad (works on PlugTraffic only); `, M" F! [5 ]$ T
{$ad_ref} – your internal ad reference (works on PlugTraffic only) SiteScout Dynamic Tracking Tokens/Scripts/API
- @9 s0 S+ P6 D; TTokens Description
0 _ P% T2 I, o{adId} Passes the unique ID # of the ad that was clicked.
: W: I; i# K# A! K J7 w{siteId} Passes the unique ID # of the site where your ad was clicked.
7 E5 f" q( D: T{campaignId} Passes the unique ID # of the campaign that received the click.
. h- @* U3 W" c{networkId} Passes the unique ID # of the exchange where your ad was clicked.
0 w# Z: P2 x" |% F9 ]. J! n{postbackId} Passes the unique ID # of the visitor that clicked your ad.0 l6 Z+ b7 L9 p: p8 T
{domain} Passes the domain name where your ad was clicked.$ E' Q0 A* q/ D! G( U2 z; m9 q H$ _
{pageUrl} Passes the URL of the page where your ad was clicked.
/ {: X% d( ~) |/ _! `9 F{demographicIds} Passes the ID(s) of the applicable audience segments.
9 X; k- T$ v; ]& { G9 n" I( c{contextualIds} Passes the ID(s) of the applicable contextual categories.3 ^ J# ~1 ?% ^
{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only). ~3 X+ E, I" r3 ~
{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only)2 i1 |! ?+ @9 [. m) j5 i
{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only)/ X5 V8 ]8 f1 o' T" G/ g; C
{carrier} Passes the carrier of the people that click your ads. (mobile only)# r7 L) M3 V$ i5 f+ u, T- L
{device} Passes the device of the people that click your ads. (mobile only)5 l& j$ X) D6 r e" q0 ~
{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only)9 ~. _6 j I6 S) x& }2 K4 Z
{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only) StartApp Dynamic Tracking Tokens/Scripts/API( N- k' g5 w0 {" }: u
Tokens Description
( @& R7 [! [& Q0 Ruser_id get the Android ID or IDFA of the user who clicked your ad./ Q1 Y6 b H# S% u
app_id get the App ID of the publishing app from which every click came.# J% A5 f- _6 l+ T, h) j% {
creative_name get the creative name as you inserted it on our portal.6 V* Z0 b2 _6 q. }5 Y- `/ N& i
campaign_id get the campaign ID that was automatically assigned to your campaign on our portal.5 F8 `2 I* X* m6 C8 E' Y3 }8 l
bid_cost get the CPC bid you used for each click. Go2mobi Dynamic Tracking Tokens/Scripts/API( [" w @4 y; e; Y/ `; q+ ~
Tokens Description
& n3 z8 ^& l7 b) @+ \; T{clickid} Go2mobi unique click id
; l' ~' R6 s( v! K{campaign} Go2mobi campaign id2 Z$ {+ j! M4 k- l# k
{pln} Exchange placement name
) h" N' t+ P7 G& u{plid} Exchange placement id
) g' o9 _" _& m/ m/ u: _{crid} Go2mobi creative id% r2 H6 j* \4 d( b
{imp} Impression dimensions (width x height)+ g ~) r0 Y7 E( k. c
{cc} Exchange country code of user3 U* k/ ^/ y, B6 L. `$ h! S0 g
{referrer} HTTP referrer url (if applicable)0 E3 W. e% c( F( |% j
{referrer_domain} HTTP referrer domain (if applicable)
6 F1 E1 r1 U1 O! |{isp} Carrier name of user- H* s' w+ U! F% y: r
{ip} IP address of user4 ^# W" x0 e$ n. J+ X
{xip} Proxied IP address of user% e" v" F* f! Y0 L" n
{country} Carrier country of user
7 B9 _$ O9 l3 t* {" [{region} Carrier region of user
1 I. m: b* S3 \' x6 Q& v{city} Carrier region of user
( r a; J! _# }! H) } W% n. p{agent} Device user agent/ N2 _' d1 X. Y# ^; ]) u6 o. @1 s
{ua_hash} Device user agent SHA1 hash' n; H. @4 @2 x
{device_vendor} Device make8 c% a% Z; G4 T; u
{device_model} Device model' R' _$ g' G3 _0 L0 b; t- L% a
{os} Device operating system
* t4 t: K4 _6 v7 f{os_verion} Device operating system version9 D" q* }9 \4 h% S; a+ _0 H, Y, j
{year} Device year of release Decisive.is Dynamic Tracking Tokens/Scripts/API8 k( G5 D; v, I
Macro Field Info
1 z# x/ t" [% G! H! B; k! `{{{bidhash}}} Unique impression ID (Use this to track conversions/actions)
1 J" U) h! ^2 Y4 f( I{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion)& f. |0 L/ P7 {9 G
{{{creative_id}}} Creative ID (Identifies the creative used in the ad)
1 K7 n# ?5 l3 S{{{ad_name}}} Name of campaign
0 ~) T" {* ^$ r3 |: M# G9 _{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …)
' L+ g3 |1 T% \' ?9 x6 N7 k{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …)
) F- n& R, D" E1 _# g3 B{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …)+ ]3 Q% ?7 B; t, W, T- N. Z
{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …)
e. b+ M. N% s% v. C{{{media}}} app or site
5 ^$ }8 |8 R' L8 j0 l# S2 m) I{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …)
9 U! `3 u( O* e" U{{{ip}}} IP address of user! l! U- @* k$ ]- a
{{{app}}} Name of app where ad is placed
: G# }/ S& Q1 v5 J5 o{{{site}}} Name of site where ad is placed0 o2 O% J) M$ ~" w1 j; J
{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.2 Y- o& e3 v3 s9 }. _/ ]
{{{ua}}} User agent string* p' O* J4 Q# u6 L6 ]' G
{{{category}}} IAB Category of site/app
& R% J% h8 _# `' p{{{subcategory}}} IAB Subcategory of site/app
7 Y/ Z: v" g Y& Z8 Q4 u% ~{{{idfa}}} iOS User IDFA Leadbolt Dynamic Tracking Tokens/Scripts/API [TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system
8 n6 o" n. C+ g: v( b( t/ A[CLK_ID] – Click ID as sub1
" d$ b. p) m* |" H `7 B4 l' i2 v8 @2 T[PUB_ID] – LeadBolt’s publisher as sub_publisher
6 f1 C# l% x: u! L$ Q0 G+ C, C[AD_GROUP_ID] – Sub Ad Group as sub_ad_group7 J: y& r/ R6 O; }2 G
[AD_ID] – Ad ID as sub_ad BuzzCity Dynamic Tracking Tokens/Scripts/API {clickcode} To substitute the unique clickcode value associated with this click
@) J" `$ [4 a2 a' s. {& R. A/ a{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering.2 C: K3 `- e) [. F
{random} To substitute a randomly generated value associated with this click' @. P7 D2 |0 _& v2 Y) Y6 z" ~( c
{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z AirPush Dynamic Tracking Tokens/Scripts/API Tokens Description0 L* ]% H7 r/ D% |0 T
%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush.
+ a" F* W8 ^% ^! {" q# G%d% IMEI (MD5 encrypted)' q+ D5 [ \+ |9 t( r5 Z* o h
%androidid% Device android id
+ i& w. F3 e5 _0 M* \%carrier% Carrier name
7 O/ m& `* e6 k/ f/ }%device% Phone model ^! O1 ~( y) B7 [
%manufacturer% Device manufacturer name8 {; M7 X1 z, {- n5 J. R% v
%campaignid% Campaign Id
5 p4 P3 v2 q$ s%creativeid% Creative Id4 b8 i5 B. b3 x1 F7 ?
%ip% Device ip address/ W/ x4 m3 x5 W3 H' M! M# y8 V: \; z
%state% State! q6 g# }$ C6 S: i% X- v
%city% City
; V0 y" j! K8 G$ F+ w$ O7 f* H%dapp% App Id( _$ ]9 U& R! z7 A; ~8 q3 W
%pubid% Application Developer/Advertiser Id
E! F8 g. M) W%framework% Device OS Version Traffic Force:
+ }! L# }" `2 _4 g& J0 L8 h{site_id} – id of the site on whch the ad is shown
' @& z p8 C$ K3 S, S" P{channel_id} – id of the channel on which the ad is shown- j- R3 c* @8 W+ C
{campaign_id} – id of the campaign8 {* Q. d w7 J# w8 d: c
{group_id} – id of the group. B. h1 R( H4 S) x1 R. d
{ad_id} – id of the ad
, \3 x1 U; |1 |& b' K0 S& A{keywords} – list of keywords by which the ad was found
( d# x O, B. Q% c{v_country} – visitor country
" P3 F( i O1 @8 e( D4 L{v_language} – visitor language
* @$ v& d) M& A: U$ x6 b" t{v_browser} – visitor browser
, s2 t- s3 h/ V{v_os} – visitor operating system Traffic Factory:
5 `$ g" b/ t! P6 J: m a$ \2 W{campaign.id} Campaign’s id9 ?( D: }- @$ F. t
{target.bid} Target’s bid8 B" ?0 \& Z5 v5 n z" P1 V
{banner.id} Banner’s id
/ O$ q6 ?. l3 [6 z, l6 [{banner.name} Name of the banner
+ s/ `0 R4 m8 w) C& K6 u- r& Y{banner.size} Size of the banner e.g. "338×235"
- E; E& |1 ?0 M2 P, _/ `{target.name} Campaign’s target name
1 \# y+ e2 c6 v% T{categories} The page’s categories
- C( d% x5 v% w4 m3 a) S0 \, g{user.country} 3 letters ISO country code of the user’s country. e.g. "FRA" for France0 Z |0 [9 i2 @7 ~
{user.browser} User’s web browser) J# e) l' ~' k/ S3 H% m2 o
{user.os} User’s operating system AdBucks:
8 w2 \5 v! t$ U2 w{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.' I4 ~2 _2 f {9 Z
{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor.
9 q* K) H) H, A6 i{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized.' C$ ]% {4 F/ O2 D1 l: A
{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.
/ d) k% T2 b" |5 J, a{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.8 q0 U5 `% R" e+ I
{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.
- \# I$ n) w4 l{size} : This is a tag that represents a shortcut equivalent to {width}x{height}.% n4 M) _- s$ r' M
{year} : This is a tag that represents the current 4-digit year (2014).( o# d' r* J4 r
{month} : This is a tag that represents the current 2-digit month (09). Adxpansion:+ B' b- P( m( F: ?
{zone}
; C- ?" z% X; u n{keyword}
/ V$ m3 ?6 x. U7 u{country} 50onRed:. t9 t- N z! L& W
{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id} , I3 _/ m0 D, c, y, R- }6 A2 a0 j
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发表于 2015-3-10 15:44:11
发表于 2015-3-11 10:13:31
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