之前设置追踪，在token方面设置出错，逛论坛无意发现这篇文章，感觉对新手可能有些用处，有需要的可以看下，除了看token,还可以看下iAmAttila用的流量平台{:soso_e113:} " Q' k0 D* X2 Y x& V
iAmAttila’s TOP List of Traffic Source TOKENS ( W! L6 l4 ~9 a4 m+ }
& c9 H" J. V& J: ]3 d# i& ^ExoClick Dynamic Tracking Tokens/Scripts/API+ ]! v& k |& r4 |
Tokens Description
0 X2 x& u7 z+ p0 d{campaign_id} ID of the campaign., O; y; o5 _$ ^' C+ m
{variation_id} ID of the variation. (Banner or landing page); a4 }9 Q/ M7 X3 B
{src_hostname} Domain name where the ad is displayed.
% O, R5 O# u- l{site_id} ID of the site where the ad is displayed.
9 O) @7 X D; s/ O{zone_id} ID of the ad zone where the ad is displayed.+ N, G3 z) v4 n
{category_id} ID of the category detected.- D3 N/ U( I0 \) Y9 c6 [* U2 h
{country} 3-char country code of the visitor.
0 {! Y% X6 i, y. A! b' B# }; z4 y{time} Timestamp, used as a cache buster. MobPartner Dynamic Tracking Tokens/Scripts/API. i! t0 V+ P. h8 t; _- f; }
Tokens Description) a) M3 T! Q; V4 ]
[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system
. R- V9 Y8 Q% _[=DEVICEID=] The UDID of the Android device as device_id) Z/ E9 z: T2 }$ o# O+ @; O$ J
[=ANDROIDID=] The parameter for Android ID as android_id+ i3 Y* B5 C8 H1 f! k
[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address
`2 Z1 ^0 d$ C[=ODIN=] The ODIN of the Android device as odin
; m3 y+ l$ z+ s0 u8 s& B[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher
- u& b/ S! _) l: r5 J* q" X$ f[=SERVICEID=] MobPartner’s service ID as sub_site
0 m; [8 H! {0 Q3 \* l, K[=CAMPAIGNID=] Campaign name or ID as sub_campaign C3 B/ i; p ]4 D1 u+ a
[=ACTIONID=] The action ID as sub_adgroup$ K' s/ s2 K. G
[=CREATIVEID=] Ad name or ID as sub_ad PopADS.net Dynamic Tracking Tokens/Macros/Scripts ( s8 i- y6 _9 Y P0 j; @2 b: _
[WEBSITEID] – ID of the website that was source of the popunder,, _; A) }$ ^9 P$ e
[KEYWORD] – keyword that was used for keyword targeting,- v3 E( B0 M. }; p$ u
[CATEGORYID] – ID of category that was used for targeting,
3 u1 D0 m8 M+ h. p" w8 `' `[COUNTRY] – country of the visitor. PopCash Dynamic Tracking Tokens/Macros/Scripts& q5 j6 x) D7 e2 o6 [& F
%siteid% – Site ID
, C. G* y# `% v# S# s2 `: d7 P" n%cc% – Country Code Plugrush Dynamic Tracking Tokens/Macros/Scripts' O) v z6 T, p
{$id} – a unique ID of the traffic source/website& { v5 o. O. u' ? r8 l
{$cc} – two letter country code of the visitor( S) Z c/ Z! S4 n5 ?- a4 g! V
{$category} – the category of the traffic source/website o0 w- U% S! O. E8 q
{$domain} – the domain of the traffic source/website
+ d+ h$ j8 i9 l9 \0 _* |) F# T8 z{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube)
7 S+ q/ z: H8 W% |: {1 h$ ~{$ad_id} – a unique ID of your ad (works on PlugTraffic only)- i2 _# R# r# i J& k
{$ad_ref} – your internal ad reference (works on PlugTraffic only) SiteScout Dynamic Tracking Tokens/Scripts/API8 \2 {; K0 ^2 I0 ]
Tokens Description+ G4 n4 |; ]- h z3 y: C& q
{adId} Passes the unique ID # of the ad that was clicked. l( W" y7 p2 d$ j
{siteId} Passes the unique ID # of the site where your ad was clicked.7 w- e, j4 l: F
{campaignId} Passes the unique ID # of the campaign that received the click.( X; B4 g' n7 y# \" y
{networkId} Passes the unique ID # of the exchange where your ad was clicked.* i& y+ c3 A( n9 m/ \; _1 K
{postbackId} Passes the unique ID # of the visitor that clicked your ad.: j8 P" F, C$ f. W
{domain} Passes the domain name where your ad was clicked.
7 l1 p" a' c9 }{pageUrl} Passes the URL of the page where your ad was clicked.
$ K u; W8 N. ~6 D7 D, Y1 }) k{demographicIds} Passes the ID(s) of the applicable audience segments.
# U5 c8 I3 D q4 p{contextualIds} Passes the ID(s) of the applicable contextual categories./ T( ], w% h+ C" O/ w6 d
{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only)7 l d5 P5 r; U& @( Y5 ~* V
{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only)
3 Q- e4 V( q" [4 h9 i0 I{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only)% Z% t" ~9 E+ {9 r% R# F2 _% \
{carrier} Passes the carrier of the people that click your ads. (mobile only)
! L( B- A$ D7 N, b0 T{device} Passes the device of the people that click your ads. (mobile only)
3 _2 E6 j0 c2 Z0 ?7 U0 O; C{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only)
$ [ S+ K3 N# ^{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only) StartApp Dynamic Tracking Tokens/Scripts/API
. c; n; J _/ C& r" \* cTokens Description
, T* f6 Y, p* o L, nuser_id get the Android ID or IDFA of the user who clicked your ad.
/ \8 w; V& q/ D# F( U( dapp_id get the App ID of the publishing app from which every click came." o1 F! z! A* i9 ~" E
creative_name get the creative name as you inserted it on our portal.
1 A( G. b9 Y6 ], h/ | zcampaign_id get the campaign ID that was automatically assigned to your campaign on our portal.4 `' ^7 O5 u* j, B& m) {0 [! o
bid_cost get the CPC bid you used for each click. Go2mobi Dynamic Tracking Tokens/Scripts/API
# ~3 @$ c" M, S' o& fTokens Description$ ~! T k5 a! @9 C* N+ Y/ l3 M
{clickid} Go2mobi unique click id
: q) i; G: g. J* n3 e{campaign} Go2mobi campaign id0 O# r7 X7 A- M# V* ?$ p% R9 m$ o
{pln} Exchange placement name
. X- k& H* t6 d3 c{plid} Exchange placement id
) x* S; I7 U; a4 x/ Q/ F{crid} Go2mobi creative id! H" ^4 ~+ l- }& h; m7 _
{imp} Impression dimensions (width x height)
4 Z0 u' w6 w' ^% m# O{cc} Exchange country code of user# V+ ~, }4 e1 k" n4 e
{referrer} HTTP referrer url (if applicable)% c$ e/ \: [, R/ Q( i( p
{referrer_domain} HTTP referrer domain (if applicable)8 G! T9 y& l$ i
{isp} Carrier name of user
4 Z( W! d$ v' b- `# g# L{ip} IP address of user
9 D" @- v6 J6 v{xip} Proxied IP address of user
8 B% b$ D, G6 d( z( c# x{country} Carrier country of user, k4 G: V/ X4 W) A
{region} Carrier region of user
4 ^/ s6 T5 k h2 o% Q7 {7 z) d{city} Carrier region of user! ?# J, w7 a3 ]. |6 ^) h7 |
{agent} Device user agent
+ c' Y6 k3 t. a0 c{ua_hash} Device user agent SHA1 hash# |" F' j' ^: O1 p8 Y) P
{device_vendor} Device make
/ V" V' ^1 i! {{device_model} Device model
+ s+ W! W$ b" p+ n+ k{os} Device operating system& ~: O# j; Q; p# w- O; [
{os_verion} Device operating system version
: O9 z' Q3 X9 Y( e+ h6 b' c# {{year} Device year of release Decisive.is Dynamic Tracking Tokens/Scripts/API, ^5 e; b5 p. T& N( L2 u4 y
Macro Field Info
1 M! a4 U I* i' m" j3 T5 b/ H% X{{{bidhash}}} Unique impression ID (Use this to track conversions/actions)
6 K( u" ~( F; E1 W9 p1 k) b{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion)
( }1 G, s* A: Q, C7 ]) T/ V5 c{{{creative_id}}} Creative ID (Identifies the creative used in the ad)3 l- D/ l- E% }3 Y
{{{ad_name}}} Name of campaign3 f9 ]! [# o6 c3 X7 }7 _
{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …). ^8 S. ~( R E; O; U9 z
{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …)3 S- S- L1 G6 q0 `4 v5 q* ~
{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …)1 x. ]3 {- x' u! ?( F% I' ]# G
{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …)0 j# B E' z6 E- A( T
{{{media}}} app or site, m- V$ L! B# i' x
{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …)
' g. U5 A+ E7 w$ k{{{ip}}} IP address of user
2 i1 J5 R5 f( g6 j: B6 U{{{app}}} Name of app where ad is placed
0 j3 }6 ^: E. N{{{site}}} Name of site where ad is placed
3 I7 \) N/ N* \* b m3 I" @{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.
6 \. w5 t( C! g9 C# d{{{ua}}} User agent string3 T+ Y, U) x9 ~: {
{{{category}}} IAB Category of site/app
( { N# v: w: p2 }& Y8 J+ K) h{{{subcategory}}} IAB Subcategory of site/app8 K$ X7 s9 v0 K. m
{{{idfa}}} iOS User IDFA Leadbolt Dynamic Tracking Tokens/Scripts/API [TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system
9 ]1 _% I1 R9 Y4 {[CLK_ID] – Click ID as sub1
' c+ {4 P$ c8 Y' B[PUB_ID] – LeadBolt’s publisher as sub_publisher
- |, X' M! Z ?( `[AD_GROUP_ID] – Sub Ad Group as sub_ad_group0 h' W# E- x% V9 x
[AD_ID] – Ad ID as sub_ad BuzzCity Dynamic Tracking Tokens/Scripts/API {clickcode} To substitute the unique clickcode value associated with this click7 r8 W/ ]) o, L; w5 f9 J
{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering.( s2 P* b6 g2 M8 B# |, p1 p
{random} To substitute a randomly generated value associated with this click
+ N: E f! A' _+ G{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z AirPush Dynamic Tracking Tokens/Scripts/API Tokens Description2 d, _- ]3 Z6 V
%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush.
, U( B6 Q% A7 _' i%d% IMEI (MD5 encrypted) h. j9 B! L! j& j) K9 M
%androidid% Device android id
$ C. ~% w& G3 d0 b( Z%carrier% Carrier name
& _2 M' d1 O$ u* D+ Z3 C%device% Phone model
n4 o" l9 V1 V1 `%manufacturer% Device manufacturer name
% s( c3 @' S+ x2 h: T0 _%campaignid% Campaign Id
7 y/ C$ q) Z$ i' F. C7 v5 H%creativeid% Creative Id
8 a& z: U' j. ~4 q& a, z# T%ip% Device ip address
( E9 `0 u9 z; V: W% L# g! P g) B%state% State& n% _8 W) W! J: h6 v4 H
%city% City
. c2 }' q% T1 q: ?%dapp% App Id& V; E9 d% {7 N$ F- U1 n
%pubid% Application Developer/Advertiser Id
) d, w$ N6 ^4 E# T) q%framework% Device OS Version Traffic Force:
) ?6 \) x1 E, U' t6 B# M{site_id} – id of the site on whch the ad is shown
$ D s7 L( e9 b- M{channel_id} – id of the channel on which the ad is shown
$ N* j+ u6 _+ s) ^{campaign_id} – id of the campaign6 S* b: E- Y. p: G; U; b
{group_id} – id of the group1 s3 S! h0 |3 i# Q# c
{ad_id} – id of the ad
$ k2 A( b4 h+ y7 z& C0 z{keywords} – list of keywords by which the ad was found6 W4 y5 k; _/ F8 t/ ~0 O' q: [
{v_country} – visitor country
7 t# t5 w6 r* B$ v# Z6 ~5 d( `{v_language} – visitor language
; S+ s K4 ?: Z" q! b{v_browser} – visitor browser) j, _7 K* \0 V; I. s
{v_os} – visitor operating system Traffic Factory:
% q W, L7 W2 n$ h{campaign.id} Campaign’s id
; m5 `9 Q* b& M- @; y{target.bid} Target’s bid
/ Y- t3 M2 _1 D0 H{banner.id} Banner’s id& o, @9 R) \" d# U6 O3 J/ j
{banner.name} Name of the banner
" h$ h% [6 q( ~5 B9 \8 {$ @1 \' y{banner.size} Size of the banner e.g. "338×235"
% u5 F- M( ^6 P{target.name} Campaign’s target name# x, K* U- H- C* s. r
{categories} The page’s categories
) g: c' o" u% D/ j9 p' }9 T{user.country} 3 letters ISO country code of the user’s country. e.g. "FRA" for France+ l; x8 l5 k, o' Y; d r' E! j
{user.browser} User’s web browser
" s# g% U, Q2 |{user.os} User’s operating system AdBucks:
6 D l) H: H& P1 `, p{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.
0 w2 b# ]# h3 O2 b: j{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor.6 t0 ~' |9 J, T6 }+ G
{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized.
4 A5 D- K: r& s0 b{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.* y) M0 h Z7 g! c) w2 U2 y6 w3 c
{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.
7 @9 V- p9 t% w* E{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.
! t6 @0 p' P1 b1 c+ D6 Z{size} : This is a tag that represents a shortcut equivalent to {width}x{height}.. E2 Q2 n7 S' c' ?
{year} : This is a tag that represents the current 4-digit year (2014).
6 j( j% O( a6 y1 y) V0 W# ~{month} : This is a tag that represents the current 2-digit month (09). Adxpansion:
; ?9 H. q' U0 [: X1 W/ n* j. ]9 E/ V) U{zone}" K, m, I: l% X! J/ n+ O: ~
{keyword}+ e' c8 a5 v1 r& E; m- {
{country} 50onRed:
1 b2 f* }+ `. ]6 M{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id} 9 w2 w0 e& O' O3 }. k6 a; I0 C" T
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