之前设置追踪,在token方面设置出错,逛论坛无意发现这篇文章,感觉对新手可能有些用处,有需要的可以看下,除了看token,还可以看下iAmAttila用的流量平台{:soso_e113:}
# g0 O/ x# h1 `# k* c: LiAmAttila’s TOP List of Traffic Source TOKENS
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ExoClick Dynamic Tracking Tokens/Scripts/API% {6 G; a. g! C2 z; M
Tokens Description
3 i7 A" O7 U: ^' M' X$ |{campaign_id} ID of the campaign.
9 R1 X' K0 S4 `$ F. E8 L9 t5 p{variation_id} ID of the variation. (Banner or landing page)2 p" Y4 y) I) h+ A1 l# r! j( O
{src_hostname} Domain name where the ad is displayed." ~9 Z2 g# n6 ]$ v
{site_id} ID of the site where the ad is displayed.
. \) b& c, f4 P u{zone_id} ID of the ad zone where the ad is displayed.4 {& C. o1 A+ U9 K$ T& F. B
{category_id} ID of the category detected.: W* v; O0 t* V# ~
{country} 3-char country code of the visitor.
) j$ l9 L6 k( A, V9 H6 ^9 s6 k{time} Timestamp, used as a cache buster. MobPartner Dynamic Tracking Tokens/Scripts/API
3 S( P% J! v+ wTokens Description
$ z5 b- |5 \6 F/ n$ r) Z. k[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system
; Q( e# P6 I/ t% U# W- E[=DEVICEID=] The UDID of the Android device as device_id
) p/ [9 W, U* E5 B! l* ]3 E! H, M[=ANDROIDID=] The parameter for Android ID as android_id
6 Z; t% ?- i1 Q' ?+ L. X& |[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address
7 x0 G* J8 t2 g( Q0 p8 D! n[=ODIN=] The ODIN of the Android device as odin
: W$ E H' t$ Q1 H! {( Z! \[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher
# c# Z* u' S5 [- ~* f* o[=SERVICEID=] MobPartner’s service ID as sub_site, k% i" C5 i% }8 [4 z# w& X/ ?2 i
[=CAMPAIGNID=] Campaign name or ID as sub_campaign7 J1 F; r; L8 K2 X! V: [* T9 a3 B
[=ACTIONID=] The action ID as sub_adgroup
) G; u- e) H, u0 V0 _1 \8 `[=CREATIVEID=] Ad name or ID as sub_ad PopADS.net Dynamic Tracking Tokens/Macros/Scripts
+ ~5 R7 Z5 D# Q0 ?- ]3 M" c" E# X[WEBSITEID] – ID of the website that was source of the popunder,& s6 A2 _: e5 Z A
[KEYWORD] – keyword that was used for keyword targeting,3 c ?: M( l9 |
[CATEGORYID] – ID of category that was used for targeting,
, j( V' r* `1 `% H5 A[COUNTRY] – country of the visitor. PopCash Dynamic Tracking Tokens/Macros/Scripts) Z3 A8 ]% L. p! ]) a0 b8 c
%siteid% – Site ID2 W, s3 I0 ~* H1 c$ b
%cc% – Country Code Plugrush Dynamic Tracking Tokens/Macros/Scripts
5 O( D/ e; o2 I* y) E: ?% v, B{$id} – a unique ID of the traffic source/website4 C- K$ N, U9 S8 U
{$cc} – two letter country code of the visitor6 {4 K9 I! L8 [4 y7 n1 S* X
{$category} – the category of the traffic source/website! S' a4 ?+ h( A% g' N% p
{$domain} – the domain of the traffic source/website
2 R' v$ A6 y! ?0 i: G" T4 E1 p{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube)
$ `4 f+ _ q+ m- e {& _{$ad_id} – a unique ID of your ad (works on PlugTraffic only)
7 G1 j4 W! t. U{$ad_ref} – your internal ad reference (works on PlugTraffic only) SiteScout Dynamic Tracking Tokens/Scripts/API5 Z- K; b% J1 J# q0 z3 J
Tokens Description$ ~ [, T0 `' _
{adId} Passes the unique ID # of the ad that was clicked.
/ u& W5 k/ T, Z{siteId} Passes the unique ID # of the site where your ad was clicked.
% L C8 y. y( X7 N1 Z0 k* _{campaignId} Passes the unique ID # of the campaign that received the click.
* u% [; _3 v; L C. L1 L2 F! `{networkId} Passes the unique ID # of the exchange where your ad was clicked.- l; i3 L3 I) ^3 v( m6 G
{postbackId} Passes the unique ID # of the visitor that clicked your ad.
& e2 M) D# w2 z; i% j+ y{domain} Passes the domain name where your ad was clicked./ c& X* f( H) d# k# y
{pageUrl} Passes the URL of the page where your ad was clicked.+ a4 I9 _. c& G! Q! ^, {
{demographicIds} Passes the ID(s) of the applicable audience segments.: T* D' L% }, t5 K4 [
{contextualIds} Passes the ID(s) of the applicable contextual categories.3 H' M t& X+ I+ n" k8 t
{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only)' S# k# |3 i6 S
{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only)
3 H( W, X* r% Q. D{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only)
: e2 \, x) s8 @6 h( y& F% k{carrier} Passes the carrier of the people that click your ads. (mobile only)
, W# O/ z1 g% p. _{device} Passes the device of the people that click your ads. (mobile only)$ L, r* O; L" i/ m- V
{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only)
3 X+ M$ E/ @7 `8 o{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only) StartApp Dynamic Tracking Tokens/Scripts/API4 _( P& n, G @6 R2 w
Tokens Description7 ~$ F+ V2 x I3 F
user_id get the Android ID or IDFA of the user who clicked your ad., o* H. s5 @; I* {8 p
app_id get the App ID of the publishing app from which every click came.( s. @/ f8 g' h; G, t
creative_name get the creative name as you inserted it on our portal.7 v, r z0 A/ j8 |; ~
campaign_id get the campaign ID that was automatically assigned to your campaign on our portal.+ M3 Q; _ e& \1 {
bid_cost get the CPC bid you used for each click. Go2mobi Dynamic Tracking Tokens/Scripts/API
) p4 T. _/ J/ @2 c7 M. W( sTokens Description+ U' b$ d! A8 o4 V* M* ~- R
{clickid} Go2mobi unique click id
# L! X# T& h! f( z5 a{campaign} Go2mobi campaign id
) s0 W8 `- x# w- `{pln} Exchange placement name
p4 J. y3 P7 P$ t' `8 R, Y{plid} Exchange placement id
5 A! C# ` w8 e% R' C& h{crid} Go2mobi creative id
0 Z! g: s A; l{imp} Impression dimensions (width x height), {0 |! S9 a; F2 g/ V: k3 C- r
{cc} Exchange country code of user: I/ q1 o; b. S
{referrer} HTTP referrer url (if applicable): v6 n8 ^! \( d8 E1 F l8 }, b
{referrer_domain} HTTP referrer domain (if applicable)& s$ d6 |# C/ `0 D
{isp} Carrier name of user
/ h! V9 h* q; X/ |8 G4 b! \{ip} IP address of user
. p* [' D2 z1 W3 c" [: e8 l{xip} Proxied IP address of user
0 k, {1 G) H i! ~; S{country} Carrier country of user( O& W+ F& h, J D( O9 l& s/ S/ d
{region} Carrier region of user
; H9 A9 s5 [+ \9 i8 Q1 K{city} Carrier region of user7 ^) G7 e6 a. E$ t( y
{agent} Device user agent' J- m* j0 s% d/ R L c+ d
{ua_hash} Device user agent SHA1 hash( w3 x8 v% e# E: u- J
{device_vendor} Device make
- g }( e6 c" U: S+ o0 O{device_model} Device model
' i$ u0 z- x, t$ R2 @5 S7 W{os} Device operating system
0 j" U0 u" k+ c+ e{os_verion} Device operating system version8 ]6 ^; J6 l8 K: V
{year} Device year of release Decisive.is Dynamic Tracking Tokens/Scripts/API: E' b) ]' S9 I5 q. [4 _# X2 T
Macro Field Info
! E+ _4 `# y) O) F3 c1 P* B{{{bidhash}}} Unique impression ID (Use this to track conversions/actions)
, c* O0 A& p7 v0 a, [. Z{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion)
5 |; E8 q+ ~- |0 o{{{creative_id}}} Creative ID (Identifies the creative used in the ad)& o* ?- L% N* o1 Y/ x6 |# K
{{{ad_name}}} Name of campaign/ Z/ `( ~: m# _, Y* _) b+ }* ^
{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …)
* H6 B# \0 _3 @- X8 v9 u# O' z{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …)
4 U% b% C" P. x; O2 ]{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …)+ v! h0 H. ~1 e6 Q( d8 v9 B9 t
{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …)9 C% \9 e9 U6 T/ Y! O& F& ?
{{{media}}} app or site
3 j7 Q( @2 Y9 |& o+ ?3 {3 V{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …)
, w6 } g$ ~$ `& C f4 V{{{ip}}} IP address of user
, `7 b2 X- p2 j$ W+ G{{{app}}} Name of app where ad is placed
5 l5 s, h9 E9 m8 b: B{{{site}}} Name of site where ad is placed
3 c2 j) y# `9 E& w( p" q1 F{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.; E, r1 P7 x- }
{{{ua}}} User agent string O: I: P P; l" l
{{{category}}} IAB Category of site/app0 ~' C+ h: d$ Z" i
{{{subcategory}}} IAB Subcategory of site/app4 B' q- w& m. I% _7 @
{{{idfa}}} iOS User IDFA Leadbolt Dynamic Tracking Tokens/Scripts/API [TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system
9 e& Y% W+ V8 e/ }. {- T- \[CLK_ID] – Click ID as sub18 Q3 u+ K% _. b- Z& I* x/ k: e
[PUB_ID] – LeadBolt’s publisher as sub_publisher
* X0 Z: ^, r% a[AD_GROUP_ID] – Sub Ad Group as sub_ad_group' c+ {; A, v' | y. s& P. \# Q
[AD_ID] – Ad ID as sub_ad BuzzCity Dynamic Tracking Tokens/Scripts/API {clickcode} To substitute the unique clickcode value associated with this click
+ w2 w1 @' W8 p" U( t- u% l- t{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering. S+ m' f; ?7 J3 ~. o. Y' _
{random} To substitute a randomly generated value associated with this click" ?0 z( y5 m- u3 K
{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z AirPush Dynamic Tracking Tokens/Scripts/API Tokens Description
, ^0 H d! a- m; L% h8 l! e%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush.( y h& V8 k0 N9 }* R& L
%d% IMEI (MD5 encrypted)% x+ ~ {$ K0 w% ?3 u& R; w
%androidid% Device android id$ w3 L/ W7 U. E0 j' a" x
%carrier% Carrier name
& g0 v6 a( s% p%device% Phone model
( Q, D- {4 h9 z3 @%manufacturer% Device manufacturer name% P; \$ x/ P5 k' w6 g0 q5 s% C
%campaignid% Campaign Id
+ G% U$ U7 ]; |- Y7 c! S( ?, q; G7 Z%creativeid% Creative Id( \1 y- N0 G! ]6 {* M# J8 ~
%ip% Device ip address1 t# `% Q( m, j" s
%state% State/ b9 h$ r- S7 u2 l
%city% City
* R* i* G W" d- T" p7 J%dapp% App Id
, p5 z1 J4 g- |& {%pubid% Application Developer/Advertiser Id% Q( {8 ~3 i; Y, b# ]
%framework% Device OS Version Traffic Force:
' O7 }2 w- Y# I4 @* [1 X{site_id} – id of the site on whch the ad is shown0 K, e2 i9 K0 v! h/ o3 B4 V. k
{channel_id} – id of the channel on which the ad is shown) {: O8 d1 h6 c, e
{campaign_id} – id of the campaign
" ~' {3 f, e5 \8 L9 B{group_id} – id of the group
4 v8 W0 G- C0 L5 C% F{ad_id} – id of the ad
5 V- o5 r. `8 s- I0 [3 a1 a{keywords} – list of keywords by which the ad was found
1 W3 V6 X, F$ U1 p{v_country} – visitor country& b$ J1 }: P8 x# m# p! T+ J, i2 p
{v_language} – visitor language7 v Z+ _4 o; e+ u: m# O6 A8 @
{v_browser} – visitor browser) ]5 f y/ ~2 J
{v_os} – visitor operating system Traffic Factory:
2 f0 y, g p3 l' n. V{campaign.id} Campaign’s id, f3 ]- l8 h, b0 Y% `
{target.bid} Target’s bid
# d3 ^, M2 C; H1 A% `& ]{banner.id} Banner’s id V, S$ \/ |* G" ]' Y
{banner.name} Name of the banner6 r3 F; z1 V# W; f4 ^
{banner.size} Size of the banner e.g. "338×235"3 \# ]: \. P4 b
{target.name} Campaign’s target name
, Q; @- F7 M4 p% H{categories} The page’s categories0 W: j1 L8 ~! _; v! P
{user.country} 3 letters ISO country code of the user’s country. e.g. "FRA" for France
4 g) D7 P! B' Z{user.browser} User’s web browser
6 @ L8 {) Z4 l7 S5 f5 B{user.os} User’s operating system AdBucks:
3 Z2 U% G3 _6 R, J2 A4 H3 z, I{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.
4 W" v! f- q! f E{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor.
0 K; @/ h5 |0 l5 y* D/ I7 U{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized.5 j8 ]+ M5 E' S7 ]
{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.
, h2 C; @# _# _+ r" N{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.; f E1 D) M0 P9 ? c) O
{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.5 N; K! U* P1 D* ~2 {( G
{size} : This is a tag that represents a shortcut equivalent to {width}x{height}.$ _- z( y0 c! B0 ]! ~
{year} : This is a tag that represents the current 4-digit year (2014).
7 v" q* d1 [" N; R- x) B/ A{month} : This is a tag that represents the current 2-digit month (09). Adxpansion:
3 u/ r8 K% S. o- M" b0 K{zone}
5 d2 L/ h' W, g& ~1 w{keyword}2 I- O6 s. K6 L% i! t
{country} 50onRed:% W" B: ^' R8 R2 ?2 K) F; K, s
{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id} 0 g: r9 J9 E/ u* `' Y
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