之前设置追踪,在token方面设置出错,逛论坛无意发现这篇文章,感觉对新手可能有些用处,有需要的可以看下,除了看token,还可以看下iAmAttila用的流量平台{:soso_e113:} . L# m4 K2 _7 L" ?4 i
iAmAttila’s TOP List of Traffic Source TOKENS ' K$ }4 |) O% ^
( y, x1 D" l( D) i
ExoClick Dynamic Tracking Tokens/Scripts/API/ Y2 `4 F" L' w2 O1 C" z
Tokens Description8 V2 f. U+ j I! H- d3 m1 Z
{campaign_id} ID of the campaign.
! b$ J1 g; g) f+ ` l7 V9 \1 m, D{variation_id} ID of the variation. (Banner or landing page)" i1 p. J' w7 ?* ~; X# K6 }
{src_hostname} Domain name where the ad is displayed.- j: p3 C- b1 w1 v
{site_id} ID of the site where the ad is displayed.5 J5 |) ^: q' x/ f' X* J) I
{zone_id} ID of the ad zone where the ad is displayed.
9 Y2 s! ]. w; H- }4 y{category_id} ID of the category detected.5 ?0 _- B+ D* ~. L( M' z5 g
{country} 3-char country code of the visitor.
7 [" l0 m' [0 f4 \5 d{time} Timestamp, used as a cache buster. MobPartner Dynamic Tracking Tokens/Scripts/API
0 k: V2 f, H/ h2 w( E, ^: yTokens Description) W( G; p5 `1 f' J, q2 r
[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system- M, \( T1 W9 `. A4 N/ o4 Z4 ~" c
[=DEVICEID=] The UDID of the Android device as device_id2 k0 \, \& \0 E& Q
[=ANDROIDID=] The parameter for Android ID as android_id
) m% ?- D1 e, Y5 n$ ?4 z. E* a( Y+ d8 s[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address
( ^/ x& G7 x- k, f" w( i# C8 x[=ODIN=] The ODIN of the Android device as odin. H& P* k& d5 E. d
[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher2 e8 F, z: E4 c( H2 p2 i2 ~
[=SERVICEID=] MobPartner’s service ID as sub_site( F& F2 B( W: @0 S6 h. p+ e
[=CAMPAIGNID=] Campaign name or ID as sub_campaign* M! E6 |2 Y! |1 s" b9 f3 \
[=ACTIONID=] The action ID as sub_adgroup- I3 n* e6 D$ j4 G
[=CREATIVEID=] Ad name or ID as sub_ad PopADS.net Dynamic Tracking Tokens/Macros/Scripts 3 g4 l, ~3 k/ G5 o( G# @' Z' w
[WEBSITEID] – ID of the website that was source of the popunder,( [ o9 H7 x1 T+ e$ K
[KEYWORD] – keyword that was used for keyword targeting,# i; ]; @# o9 @$ K7 |/ @
[CATEGORYID] – ID of category that was used for targeting,5 ]% M# [* V' B
[COUNTRY] – country of the visitor. PopCash Dynamic Tracking Tokens/Macros/Scripts4 f+ W O( V) D
%siteid% – Site ID+ n# ?4 \; }1 k, l. ~! Z2 k$ [3 M( g
%cc% – Country Code Plugrush Dynamic Tracking Tokens/Macros/Scripts+ X" Y# \: e6 j. G7 K6 D0 H
{$id} – a unique ID of the traffic source/website
9 e+ X( ^; s5 i' H( T7 o) v: d# n{$cc} – two letter country code of the visitor8 P0 ^" z. @) P& H: \) P3 g
{$category} – the category of the traffic source/website- O! ?, l" W# t$ b6 Q6 Y0 c' d
{$domain} – the domain of the traffic source/website
1 w1 R$ T5 e* V7 z" S5 }{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube)
; C0 o) O" O6 d3 K9 n{$ad_id} – a unique ID of your ad (works on PlugTraffic only)+ u: b# E% q0 j
{$ad_ref} – your internal ad reference (works on PlugTraffic only) SiteScout Dynamic Tracking Tokens/Scripts/API, r, I/ u2 O& P6 j8 D
Tokens Description
5 _# |4 P" e" r+ m( T! [{adId} Passes the unique ID # of the ad that was clicked.8 X- n" K' [- E' P5 S* [ @
{siteId} Passes the unique ID # of the site where your ad was clicked.
' |' l1 d% P7 P x{campaignId} Passes the unique ID # of the campaign that received the click.
/ W) S1 q0 y( o" i! P{networkId} Passes the unique ID # of the exchange where your ad was clicked.2 h- u& j: P8 M4 I
{postbackId} Passes the unique ID # of the visitor that clicked your ad.
7 F6 _7 ~% @+ Y; b' k{domain} Passes the domain name where your ad was clicked.
6 i% [: Y! ]. M. ^; g! w{pageUrl} Passes the URL of the page where your ad was clicked.
( K2 \0 g h: ?& R4 X{demographicIds} Passes the ID(s) of the applicable audience segments., p! r9 J" {9 v/ d2 q' A# n
{contextualIds} Passes the ID(s) of the applicable contextual categories." P4 G$ p! S8 n T* y& P. w/ T
{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only)
8 L( U. a2 J- b2 n4 |6 n7 ]9 R{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only)0 @9 C# i$ X& a( Y/ K6 I( m
{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only)8 S; d5 h5 s+ J1 L. [
{carrier} Passes the carrier of the people that click your ads. (mobile only)" M% C: S- F8 k: M6 B: ^6 R
{device} Passes the device of the people that click your ads. (mobile only)
4 i; k2 C8 v9 I) X# V/ e{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only) L$ H/ U8 j; v& [# @" J# J
{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only) StartApp Dynamic Tracking Tokens/Scripts/API+ S+ C; ]5 [* _8 E
Tokens Description
9 s( ?/ r4 B8 r# @! Muser_id get the Android ID or IDFA of the user who clicked your ad.
6 x, s6 r2 ~) K% i: \app_id get the App ID of the publishing app from which every click came.; l# D5 C% Y1 w$ U" ~& j9 P
creative_name get the creative name as you inserted it on our portal.- X) u* @% l1 [* \
campaign_id get the campaign ID that was automatically assigned to your campaign on our portal.' T5 }. N t' P6 R2 E
bid_cost get the CPC bid you used for each click. Go2mobi Dynamic Tracking Tokens/Scripts/API
+ m7 T9 ]3 d8 {- r" _* V5 PTokens Description
. P9 Q. O( S, Y, Q. g$ b P4 d) U3 e, r{clickid} Go2mobi unique click id0 I+ m; ^- ~( @; {1 l6 k; f& G
{campaign} Go2mobi campaign id
% f- C9 ?) W8 N$ B: q5 `0 D{pln} Exchange placement name
5 K( B# {4 r& n9 s+ M{plid} Exchange placement id
& t h* |1 j/ h( Y& A: F) R7 ?/ g{crid} Go2mobi creative id
) D2 Z) j& J- C# L5 Y{imp} Impression dimensions (width x height)
, T ~ A, p: @{cc} Exchange country code of user# y4 p k2 d6 f* L
{referrer} HTTP referrer url (if applicable)
3 ^, U# g4 s7 c{referrer_domain} HTTP referrer domain (if applicable), i+ }$ Q4 j1 v0 U @
{isp} Carrier name of user( t0 o+ w+ q* }$ ^6 }$ S) V# D8 {$ N
{ip} IP address of user
4 @: C7 J5 l$ y) Y4 p$ `{xip} Proxied IP address of user( u5 s/ a9 I6 ~; Y2 F4 a
{country} Carrier country of user
2 W; a" ]' Z( ?( i p( b( I7 H# r- j{region} Carrier region of user
, }8 u9 @4 h, C" v, E4 A9 ]{city} Carrier region of user
; B/ F+ z& w8 z+ g% f& Q/ \- A4 C) e{agent} Device user agent
" t* ]8 X, X% K3 A$ _{ua_hash} Device user agent SHA1 hash/ m9 R8 ~# h% x' q
{device_vendor} Device make8 G: W, y0 R/ H( U
{device_model} Device model5 d' C# d+ |+ I: Z$ y6 J5 [
{os} Device operating system7 |: q% V9 ^: o8 H# j9 N% V3 s* y
{os_verion} Device operating system version
" Y+ q9 M% }1 W! U6 N$ I6 G{year} Device year of release Decisive.is Dynamic Tracking Tokens/Scripts/API& R6 M0 y7 N- b1 E+ ]
Macro Field Info5 [) x$ w5 c5 t) m7 `0 J: W
{{{bidhash}}} Unique impression ID (Use this to track conversions/actions)( B+ k7 E6 Q7 G9 T+ V9 }
{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion)2 @1 i8 V9 ?3 q/ A$ ~# \
{{{creative_id}}} Creative ID (Identifies the creative used in the ad)
# X; B! t/ ~5 @- E0 s{{{ad_name}}} Name of campaign& t/ _) h' F4 x& x" r" j2 B& m
{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …)
; B) A3 e O! v5 t{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …)7 J- U7 I; F; u* W% ]0 \4 a) _
{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …)
. U/ `4 x& ]3 W2 i% h1 u0 c8 C{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …)
( B' k U+ [) [' }8 Y2 u{{{media}}} app or site
2 S7 q" B/ b, c{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …)' S5 i# T' R. x" |
{{{ip}}} IP address of user- M& c; v- x i$ t. Q
{{{app}}} Name of app where ad is placed
+ F& O# ~: E6 R5 c: \- U9 {{{{site}}} Name of site where ad is placed7 a4 d1 J+ O3 C+ c) d( B
{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.9 ?; a% b3 }( |( K; h' q
{{{ua}}} User agent string. X m5 ?/ H6 X2 G* R
{{{category}}} IAB Category of site/app
: I3 L) @ w% T/ @: }5 _3 _2 o{{{subcategory}}} IAB Subcategory of site/app- M: N' f9 Y$ B. c
{{{idfa}}} iOS User IDFA Leadbolt Dynamic Tracking Tokens/Scripts/API [TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system7 d4 ^4 ~; ^- J. C
[CLK_ID] – Click ID as sub1# ]6 d/ o$ _3 J/ D# f
[PUB_ID] – LeadBolt’s publisher as sub_publisher! f, |4 @" B: @0 ~
[AD_GROUP_ID] – Sub Ad Group as sub_ad_group
1 F: o, V# O8 m[AD_ID] – Ad ID as sub_ad BuzzCity Dynamic Tracking Tokens/Scripts/API {clickcode} To substitute the unique clickcode value associated with this click
0 Q: k( K$ Z* B; g; y% K# s1 j{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering.$ b) D l8 o, T2 i( i+ |
{random} To substitute a randomly generated value associated with this click% l4 a. M$ O/ l3 z7 ~# N2 y7 S8 [
{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z AirPush Dynamic Tracking Tokens/Scripts/API Tokens Description
4 c* h! x8 J3 y$ b: ]3 f" w6 t%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush." w1 L! Y: @9 O( O; W
%d% IMEI (MD5 encrypted)
/ y8 p0 X3 m0 t3 ]! m( _- k/ G%androidid% Device android id
( z7 u% I) _% b2 }" V%carrier% Carrier name# t: m5 x6 `* R- F& z
%device% Phone model
2 J7 Y H" z: |9 L5 Y( S I%manufacturer% Device manufacturer name; k* K0 A8 R! X* d# w
%campaignid% Campaign Id
9 T; s; A1 W+ d% `* S7 t%creativeid% Creative Id9 x! z- Y+ e) e0 Y, j) h+ F% O
%ip% Device ip address p+ M8 r' Q B& F' ]
%state% State( A& D# [0 Y7 W
%city% City2 l! g2 n6 t# O/ x$ M6 s
%dapp% App Id
/ ]- j' F$ i! V3 c. E$ a%pubid% Application Developer/Advertiser Id s: j& M: E. p2 m9 v# R
%framework% Device OS Version Traffic Force:
`' g: b3 B3 ?' R5 j& e{site_id} – id of the site on whch the ad is shown
9 |4 Q) p: \0 k5 S g{channel_id} – id of the channel on which the ad is shown
! |# l- y4 g; S9 U' l, c{campaign_id} – id of the campaign
4 Z) F r1 t& V{group_id} – id of the group
3 q P: E6 q$ T' O' {{ad_id} – id of the ad5 G, T& K+ M3 Y- y4 P5 S" ?2 u
{keywords} – list of keywords by which the ad was found
- L U. b4 v9 l{v_country} – visitor country
/ U8 K$ ?. Q0 F2 h. i{v_language} – visitor language
- |# Z0 ~. p2 C( l' T; ]% a7 d% d{v_browser} – visitor browser6 J% l: Q9 D2 R
{v_os} – visitor operating system Traffic Factory:/ O1 ?6 K1 D# [* o2 h4 O
{campaign.id} Campaign’s id$ F0 m8 ?; \- } ]: d. d8 J* [5 O
{target.bid} Target’s bid
! Q" x& g, O7 m& k# O; b{banner.id} Banner’s id O, M. j; `8 |; q( X
{banner.name} Name of the banner
% n9 G. U6 ?4 z{banner.size} Size of the banner e.g. "338×235"
+ E9 Y; u% @& Z{target.name} Campaign’s target name
; R- J* ~6 M2 S. f{categories} The page’s categories3 R) k% U' x& C; A; e0 s* l' r/ q
{user.country} 3 letters ISO country code of the user’s country. e.g. "FRA" for France7 C. @$ T: ~4 o$ A
{user.browser} User’s web browser
* s: u) G& R8 s{user.os} User’s operating system AdBucks:
`0 J6 X8 y, f" Q1 e- @- U4 l/ o{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.
9 V p( X- X/ n8 R3 m- H1 G{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor.
/ R& p7 _1 Y" `{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized.
) A4 w2 A# z; S3 p; x{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.
* b! R. v) F$ N! ^" H{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.- j! T2 T T' y2 d; O8 n
{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized./ X, P' _7 {- F, ~! G4 u
{size} : This is a tag that represents a shortcut equivalent to {width}x{height}.9 k5 m/ o6 S8 T6 ^& d5 d
{year} : This is a tag that represents the current 4-digit year (2014).
9 g1 P6 \% K* s$ n4 R1 K* q U& I" z{month} : This is a tag that represents the current 2-digit month (09). Adxpansion:
; ?) N9 {; `3 ]* }' k; i{zone}' e! V {9 k3 J, r# C2 h$ q# }
{keyword}0 h" ^) n7 S* W/ j4 r+ O
{country} 50onRed:$ \5 y( r/ H: y7 t7 r
{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id} ; H2 }" l7 T7 k/ Z4 L
; B! S" t) z1 p, L8 c" P4 z |