之前设置追踪,在token方面设置出错,逛论坛无意发现这篇文章,感觉对新手可能有些用处,有需要的可以看下,除了看token,还可以看下iAmAttila用的流量平台{:soso_e113:} 9 L* @- ~6 t0 t" f. i
iAmAttila’s TOP List of Traffic Source TOKENS % Z8 t: R) G! H4 A- ?8 R) X U
a! |0 ~( @+ b5 BExoClick Dynamic Tracking Tokens/Scripts/API5 {: y+ ^' m9 `! X
Tokens Description8 Z7 i, z+ I6 s
{campaign_id} ID of the campaign./ B" r, M6 s8 C# ?
{variation_id} ID of the variation. (Banner or landing page)2 q& |6 I6 s" `5 i7 L: Y- ^
{src_hostname} Domain name where the ad is displayed.
" L$ h7 K5 a' K$ M- U{site_id} ID of the site where the ad is displayed.6 S( N/ o6 r' U( D
{zone_id} ID of the ad zone where the ad is displayed.! s( n y; G4 P, b" m
{category_id} ID of the category detected.# G, D6 G! a2 \% ~8 V
{country} 3-char country code of the visitor.
/ ]2 ]1 x' E/ q3 ]% G* U{time} Timestamp, used as a cache buster. MobPartner Dynamic Tracking Tokens/Scripts/API
7 u4 H3 H, K7 b6 iTokens Description" f% X: Z$ w$ L. i
[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system3 \- {- V6 r) U, M* i
[=DEVICEID=] The UDID of the Android device as device_id
7 T. G" b$ Z1 ?! {[=ANDROIDID=] The parameter for Android ID as android_id7 C/ x: Y1 C+ U& |2 W# _% \5 W. c
[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address
- k. G& ~" x2 R% x: s( [) ^[=ODIN=] The ODIN of the Android device as odin: u/ l8 y" K1 M, a# @
[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher& ^1 `# g5 N1 T9 u
[=SERVICEID=] MobPartner’s service ID as sub_site i( t& ^) A8 i9 m
[=CAMPAIGNID=] Campaign name or ID as sub_campaign; f8 e# o* K1 c7 E
[=ACTIONID=] The action ID as sub_adgroup0 a9 Z: ^" z$ N8 ]% A& g N
[=CREATIVEID=] Ad name or ID as sub_ad PopADS.net Dynamic Tracking Tokens/Macros/Scripts
8 i* R$ D3 g. \, G3 Y[WEBSITEID] – ID of the website that was source of the popunder,
. H6 F' T+ k3 w- P* _" p[KEYWORD] – keyword that was used for keyword targeting,
& m: a! a' y5 n C+ }[CATEGORYID] – ID of category that was used for targeting,+ ~' F' W. e, R0 h
[COUNTRY] – country of the visitor. PopCash Dynamic Tracking Tokens/Macros/Scripts
& R! p: Y3 ^) M! t%siteid% – Site ID
0 x+ o0 R+ l6 K6 f4 \! {$ J%cc% – Country Code Plugrush Dynamic Tracking Tokens/Macros/Scripts0 C6 _' S b2 f3 g4 A# S( A8 t
{$id} – a unique ID of the traffic source/website
" W+ ?6 a# Z9 |2 F# `1 X, p2 `. a{$cc} – two letter country code of the visitor0 f4 s5 {/ j3 q" T* h; S
{$category} – the category of the traffic source/website
, a/ u0 L2 j: \{$domain} – the domain of the traffic source/website
! \/ H( g& h; c8 `& z) Q{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube)
% ]8 {! I0 y# V- Q, R- d{$ad_id} – a unique ID of your ad (works on PlugTraffic only)- X! @6 X: ]+ M% |
{$ad_ref} – your internal ad reference (works on PlugTraffic only) SiteScout Dynamic Tracking Tokens/Scripts/API
. D4 a% @( X8 O2 pTokens Description3 s$ t" [3 E+ F0 E+ [0 I0 q
{adId} Passes the unique ID # of the ad that was clicked.% ~7 d0 R; f! i6 u* D9 _9 B9 n
{siteId} Passes the unique ID # of the site where your ad was clicked.
5 b3 j: \8 t! I- s8 L$ H{campaignId} Passes the unique ID # of the campaign that received the click.
/ k! |6 N) Z, c{networkId} Passes the unique ID # of the exchange where your ad was clicked.
2 m* W' `- q: t* o& T6 v{postbackId} Passes the unique ID # of the visitor that clicked your ad.. d) V U! w3 e2 o# g8 G
{domain} Passes the domain name where your ad was clicked.& w( J+ b7 N8 J) I! ?7 ?3 o+ P2 c
{pageUrl} Passes the URL of the page where your ad was clicked.
2 {$ `% |% g& V{demographicIds} Passes the ID(s) of the applicable audience segments.
! D. u. Y2 e) u {3 Q{contextualIds} Passes the ID(s) of the applicable contextual categories.: E+ ?7 A* ~! c" }. M' S S$ v
{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only)3 M1 j$ J! L+ g O, P) K) ]
{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only)
) d( s4 j. J" f c" b0 V{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only)( N% r; ^) ^+ `9 d- K& E! l# ?8 L
{carrier} Passes the carrier of the people that click your ads. (mobile only)
; P% r# x+ \2 p& i' Z{device} Passes the device of the people that click your ads. (mobile only)
' O/ b$ ~! M9 _. ^) b{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only)
- f/ H3 \& p. A. J o% d{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only) StartApp Dynamic Tracking Tokens/Scripts/API
_+ i8 U4 F% c2 t! oTokens Description
9 O+ c* h: x0 F4 N. C7 c' Quser_id get the Android ID or IDFA of the user who clicked your ad.% @2 D$ ^+ r) q& C+ D y9 m
app_id get the App ID of the publishing app from which every click came.
% k7 E& J t* M' P$ `& d; Ucreative_name get the creative name as you inserted it on our portal.
7 b% t% l! W3 J1 B. z2 k9 jcampaign_id get the campaign ID that was automatically assigned to your campaign on our portal.
! P9 T" z- v6 s& Vbid_cost get the CPC bid you used for each click. Go2mobi Dynamic Tracking Tokens/Scripts/API( u* z" g" z7 F- A& t; Q+ c
Tokens Description
2 W" R0 e W0 _8 ]) p{clickid} Go2mobi unique click id
/ Q) n; U& T- ^( C" e0 L{campaign} Go2mobi campaign id
6 @; d: e/ `1 c8 A{pln} Exchange placement name
0 S8 ? ^# X+ ~( l6 C7 X{plid} Exchange placement id
7 w( C& \2 m8 ~{crid} Go2mobi creative id6 N* U2 V3 P. H4 E
{imp} Impression dimensions (width x height)
- R% L' w+ Z1 D0 Y0 q9 ]: k( f# |! j{cc} Exchange country code of user( H( L# E4 {: Q+ _" _' q3 f u
{referrer} HTTP referrer url (if applicable)
' p' _" \4 `& ^1 g{referrer_domain} HTTP referrer domain (if applicable)
) K4 {8 E* A- w; C. ]{isp} Carrier name of user+ z" H. x; \: n* e$ u. W' X6 ~
{ip} IP address of user
6 m, L; F$ v- S$ D& k( \8 b( k- ]8 I$ S{xip} Proxied IP address of user4 ~4 k) p( K% Q# L$ q3 s! i
{country} Carrier country of user
" e* l. y8 m6 D{region} Carrier region of user
% d: a5 a3 D) O" b. ]1 ^{city} Carrier region of user9 O" W8 f/ _. Y& [2 t- j4 T! K; g
{agent} Device user agent; d! ?; s4 @" g" M" Z; h D
{ua_hash} Device user agent SHA1 hash7 h0 P$ F( O+ }; W$ A* E1 q
{device_vendor} Device make @/ e* w( \' |8 \. f8 ~
{device_model} Device model. F& U2 A; ^6 \& k* P
{os} Device operating system
# N7 @- t' \9 ^4 `! q{os_verion} Device operating system version* j) m6 w8 ^) e3 N( t" |
{year} Device year of release Decisive.is Dynamic Tracking Tokens/Scripts/API
. x; _! X) z7 Q' J" h& c ]Macro Field Info
# b7 g" y$ a# J' i{{{bidhash}}} Unique impression ID (Use this to track conversions/actions)* v4 s' F5 V$ T2 P/ C& }
{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion)! o3 @' Y! w/ O
{{{creative_id}}} Creative ID (Identifies the creative used in the ad)
9 {: D( ~! c5 }: ^9 P/ @{{{ad_name}}} Name of campaign
$ F' c. K% ^, V; i0 j6 \- ~{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …)- J! P; G# I" c( R3 q' P" R
{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …)
0 o2 y3 l) H5 I, b7 S3 V/ H{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …); N1 f! D6 H8 F! ?/ V
{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …)
+ P9 `8 R5 J- y3 h, o4 E$ `1 O) B{{{media}}} app or site
. b& [) b6 K: x{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …)8 m @$ C7 [6 Z6 K; R% j
{{{ip}}} IP address of user% R5 i6 B9 j2 p& T! k7 ?
{{{app}}} Name of app where ad is placed( m n- A9 q% \& q
{{{site}}} Name of site where ad is placed; g6 }1 T2 p l) X9 `
{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.. L- h; e; i, u& V) g+ `! ~2 s
{{{ua}}} User agent string
3 l5 {: A" o9 T. H$ s{{{category}}} IAB Category of site/app
" J8 u; K" Q3 Y1 k{{{subcategory}}} IAB Subcategory of site/app
8 V9 Y! X2 g9 t! ?{{{idfa}}} iOS User IDFA Leadbolt Dynamic Tracking Tokens/Scripts/API [TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system4 x# D. H) W0 i. [; {) J6 ~
[CLK_ID] – Click ID as sub1
0 u1 c' o) K$ t% X# M+ s[PUB_ID] – LeadBolt’s publisher as sub_publisher
: T- a' I, U( c0 ?: [" N[AD_GROUP_ID] – Sub Ad Group as sub_ad_group; u# R. K( a% e
[AD_ID] – Ad ID as sub_ad BuzzCity Dynamic Tracking Tokens/Scripts/API {clickcode} To substitute the unique clickcode value associated with this click. `' E! m- j) G# O5 K t) j
{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering.
- q' f! m& B* C{random} To substitute a randomly generated value associated with this click y2 t$ \5 q7 m& T8 B
{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z AirPush Dynamic Tracking Tokens/Scripts/API Tokens Description0 i; T' ]' u: [) D9 }1 o
%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush.) T3 Q( x. @2 |% g+ {
%d% IMEI (MD5 encrypted)
1 y. I2 K8 Z$ c" d9 `$ R, H: v) H%androidid% Device android id
! }- n7 q9 ^7 _ S8 f, H' H%carrier% Carrier name
8 `4 w+ @0 _$ a%device% Phone model4 ?/ m! q$ Z6 x/ u. X; ~( g
%manufacturer% Device manufacturer name
: Q6 Q6 ^( l6 ~%campaignid% Campaign Id0 q: Q/ t0 k0 L" u
%creativeid% Creative Id9 v& j* Y' G) o0 a) V4 i; F
%ip% Device ip address
8 \' B; J9 K7 W C$ }- |, b%state% State! Q# u: ~5 y# P& @8 m4 q, [
%city% City0 [7 z0 l! v( j$ l' Z# c
%dapp% App Id
) ]# Z% o# l" V# K c7 \%pubid% Application Developer/Advertiser Id J h$ @; B1 S q. L" b9 \5 E
%framework% Device OS Version Traffic Force:
; `: q* n% Y7 T{site_id} – id of the site on whch the ad is shown7 `9 q) e1 b' j2 G/ ^+ Y0 Q& z; q
{channel_id} – id of the channel on which the ad is shown
. a: ~3 d; J# [: Y{campaign_id} – id of the campaign
* }6 V" C) p- X" x{group_id} – id of the group
& n3 m& {" X) Z7 N{ad_id} – id of the ad( b/ I8 \/ A$ k& N" v
{keywords} – list of keywords by which the ad was found
7 ~3 t( j8 e& ^$ {: a6 [{v_country} – visitor country3 {( _) ?( O( R+ d; F# n9 m
{v_language} – visitor language" `; U" O1 M+ C
{v_browser} – visitor browser
: h$ S8 S/ o% o8 T+ G{v_os} – visitor operating system Traffic Factory:
+ y$ q' n1 C+ N{campaign.id} Campaign’s id
! l# r* z' ?# f/ V{target.bid} Target’s bid
5 a5 W& V+ O5 V" A( z{banner.id} Banner’s id
5 V K: Z% {' J! e{banner.name} Name of the banner' l. h+ V2 c) g5 m7 k
{banner.size} Size of the banner e.g. "338×235"/ e) H u: a, c! [4 U6 g$ n! ]
{target.name} Campaign’s target name
) c% `# F- c& L{categories} The page’s categories- J8 P9 H- k* A" g4 D2 p# i6 \' D1 G
{user.country} 3 letters ISO country code of the user’s country. e.g. "FRA" for France; ? y- p5 o& j
{user.browser} User’s web browser4 y1 u# K X+ K, `, m
{user.os} User’s operating system AdBucks:
1 {+ r1 ~, I. ~" q{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.
! d" Y' C4 c$ q* I+ U7 g* t{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor.
6 ^- m+ g6 _" q& G1 Y{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized.
/ j# s/ A: ?' P{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.
) R0 ?+ c; u c% N# l* S5 ~" K{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.
* e; K6 F% G5 i! l# ^8 R: C! ^{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.
) U# x X7 b0 q4 Y, u) K{size} : This is a tag that represents a shortcut equivalent to {width}x{height}.
4 A2 R1 k$ D# ]& b! h, D9 i{year} : This is a tag that represents the current 4-digit year (2014).
% ~6 n& S$ l2 D5 z2 p5 C{month} : This is a tag that represents the current 2-digit month (09). Adxpansion:
5 n3 @/ E* I2 w+ ~{zone}
: \* w/ u. }& u# J' Z{keyword}
0 P7 w1 d* s4 [* _$ J& K3 H2 G. c{country} 50onRed:
$ \$ N- t$ H" \+ m" L{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id}
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