之前设置追踪，在token方面设置出错，逛论坛无意发现这篇文章，感觉对新手可能有些用处，有需要的可以看下，除了看token,还可以看下iAmAttila用的流量平台{:soso_e113:} ( m2 r; \' f1 o0 a1 C W
iAmAttila’s TOP List of Traffic Source TOKENS
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ExoClick Dynamic Tracking Tokens/Scripts/API3 d2 l* Q( i* C9 g, [
Tokens Description
6 S9 g: r _! i4 N. ]* c: Z{campaign_id} ID of the campaign.
$ r3 Y7 x# H* o- p{variation_id} ID of the variation. (Banner or landing page)
8 C. h; N% A4 } Z4 e* {{src_hostname} Domain name where the ad is displayed.
3 X; a& ^+ v3 O; _3 k4 {4 g{site_id} ID of the site where the ad is displayed.) }7 D; C: I+ [. n* A# ]
{zone_id} ID of the ad zone where the ad is displayed.
* b+ z5 \1 e" ~) ^7 c{category_id} ID of the category detected.# G* k2 |$ V6 x4 j& G3 A( u: V6 J
{country} 3-char country code of the visitor.- Z! F+ G8 b! B- T1 S! L( H
{time} Timestamp, used as a cache buster. MobPartner Dynamic Tracking Tokens/Scripts/API& V8 F% J2 T' m: N* Y/ b: {" i
Tokens Description
! E. d7 P7 N) ]9 b5 r- T[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system( c( `+ a" @4 _: R t6 I0 X' @
[=DEVICEID=] The UDID of the Android device as device_id0 x% z6 P8 M5 j/ t" J
[=ANDROIDID=] The parameter for Android ID as android_id5 z) Z, Z8 o5 ~7 [8 t+ `8 S
[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address
7 k1 v: U% q/ i" E0 q[=ODIN=] The ODIN of the Android device as odin+ N; p- z% p% ~( z& k" F0 Y
[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher
G8 r& v! n) Z: `" }[=SERVICEID=] MobPartner’s service ID as sub_site0 m9 A7 A4 Z6 \+ O2 l2 D s
[=CAMPAIGNID=] Campaign name or ID as sub_campaign4 l' L9 n* H7 l5 y7 G* g
[=ACTIONID=] The action ID as sub_adgroup
# i3 U; Q2 E# I5 M+ P+ E6 B[=CREATIVEID=] Ad name or ID as sub_ad PopADS.net Dynamic Tracking Tokens/Macros/Scripts 9 ~) M/ ]- Z2 [9 a' L
[WEBSITEID] – ID of the website that was source of the popunder,
4 q0 e% l: u! W/ ~[KEYWORD] – keyword that was used for keyword targeting,3 x+ Z: ?$ q2 f, D
[CATEGORYID] – ID of category that was used for targeting,. b% M9 P+ S/ A% ^. z( D
[COUNTRY] – country of the visitor. PopCash Dynamic Tracking Tokens/Macros/Scripts2 q8 y. [0 L8 T
%siteid% – Site ID6 h2 s+ F- b: h4 v6 T" n5 }
%cc% – Country Code Plugrush Dynamic Tracking Tokens/Macros/Scripts( Q# j( q! U# N8 b
{$id} – a unique ID of the traffic source/website8 D s J) f- j/ q% c/ V: i
{$cc} – two letter country code of the visitor
6 e$ A& \) U* s' N{$category} – the category of the traffic source/website
! J# i2 V* ^2 o+ R{$domain} – the domain of the traffic source/website
7 N; Z- W7 M, y! ~ h: f: r{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube)$ F) y6 Q& }( ]! D/ p
{$ad_id} – a unique ID of your ad (works on PlugTraffic only)
2 d3 j9 N" _, Q4 z/ U{$ad_ref} – your internal ad reference (works on PlugTraffic only) SiteScout Dynamic Tracking Tokens/Scripts/API' P9 r6 J! a4 B
Tokens Description
, t( h9 U9 S: X' S{adId} Passes the unique ID # of the ad that was clicked.
/ P7 |' G2 ~# Q. {{siteId} Passes the unique ID # of the site where your ad was clicked.5 x. H6 y( H2 A$ i. r5 e
{campaignId} Passes the unique ID # of the campaign that received the click.
, {" S7 E* |; P- j, d{networkId} Passes the unique ID # of the exchange where your ad was clicked.
& }2 E" b& N: ?8 N+ a# j- N7 E{postbackId} Passes the unique ID # of the visitor that clicked your ad.
/ s9 t; I w0 @( P0 c7 s{domain} Passes the domain name where your ad was clicked.
6 C6 F2 N! z' ]' _ S{pageUrl} Passes the URL of the page where your ad was clicked.9 v* e3 r& ]& V7 K
{demographicIds} Passes the ID(s) of the applicable audience segments.
% m; L& w) n1 L6 P/ R! ~{contextualIds} Passes the ID(s) of the applicable contextual categories.
% w2 Y# w! V; S4 x; F9 O{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only)
( V H& w. b: J" z1 p9 x3 D{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only)/ F5 }6 ]( K4 ^9 k' w: B
{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only)( V- _) {: @$ ]6 @1 e
{carrier} Passes the carrier of the people that click your ads. (mobile only)
, f5 O6 G! K( g- u) {0 p. a/ D{device} Passes the device of the people that click your ads. (mobile only)
) G% f/ @' [& {: k: |6 G{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only)
* A6 y" A. N0 F* i/ O" u# G- s0 t{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only) StartApp Dynamic Tracking Tokens/Scripts/API
& f/ g5 {: q& Y8 w$ X9 @Tokens Description2 K e, l/ B1 d1 s$ s1 M" H
user_id get the Android ID or IDFA of the user who clicked your ad.( p* n+ n- g8 R4 C
app_id get the App ID of the publishing app from which every click came.7 e) k% \2 J; n% @# _
creative_name get the creative name as you inserted it on our portal.
^% `3 c) r5 a& ]8 N% W2 Acampaign_id get the campaign ID that was automatically assigned to your campaign on our portal.
+ A) v: Z7 E4 _4 I- l5 Z3 obid_cost get the CPC bid you used for each click. Go2mobi Dynamic Tracking Tokens/Scripts/API2 l! p# Z* T3 O$ y: @
Tokens Description. s! A; n- W; o0 W9 N
{clickid} Go2mobi unique click id4 @ [, R L. E3 M
{campaign} Go2mobi campaign id
2 W7 y; A8 _( D7 M3 k{pln} Exchange placement name% N, ]3 }3 H2 j8 g' N; D7 z
{plid} Exchange placement id
- k' {; g1 H8 J/ Y% O: u) r/ A& B{crid} Go2mobi creative id
- O2 j5 ?* F( [% J1 X4 L{imp} Impression dimensions (width x height)6 M; u! \+ S1 Z( `
{cc} Exchange country code of user/ o' e$ @" {. ^0 ]5 K! c
{referrer} HTTP referrer url (if applicable)
0 A: l$ ^% q; q0 h- ]4 \% }{referrer_domain} HTTP referrer domain (if applicable)" G* |7 k4 E2 m5 \
{isp} Carrier name of user5 I5 t" e* ?5 [3 g8 N3 }' Z# a- N$ v
{ip} IP address of user. i7 |* e9 |& d& M% {6 Y6 F: r
{xip} Proxied IP address of user' P* k; {: _! e- o1 A
{country} Carrier country of user
% D6 j0 _7 I! X/ I; {9 s1 b) z{region} Carrier region of user
( c- C8 H4 E$ a* Y2 e( T{city} Carrier region of user
$ d2 j' t4 B0 O6 L1 {0 s{agent} Device user agent
3 E1 x4 S; O3 n{ua_hash} Device user agent SHA1 hash( X8 g$ F) J" n" \8 }! R
{device_vendor} Device make' N6 a! s! `% z
{device_model} Device model
4 L6 i- W& e% i |+ q' J{os} Device operating system
9 B6 K" j5 n3 g1 Z- p* I3 P{os_verion} Device operating system version; M$ E6 m( ]7 r$ A1 j. L
{year} Device year of release Decisive.is Dynamic Tracking Tokens/Scripts/API6 `0 C) n S( Z! h5 M
Macro Field Info
$ X0 R# ?7 k, C{{{bidhash}}} Unique impression ID (Use this to track conversions/actions)
1 J+ n$ A- y; Q, q5 |{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion)
$ ] k0 a2 H. B- d{{{creative_id}}} Creative ID (Identifies the creative used in the ad)1 l5 F ]% W& n4 {% ~. x
{{{ad_name}}} Name of campaign
. ~, q, a! d3 ~7 `( r. h4 ]! u{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …); A; {4 x/ S- L% F, E: [
{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …)
* z$ D: m' o2 O- [& m# B d{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …)
- D' l/ T0 O9 h{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …)
- T# _& u* L. w5 @{{{media}}} app or site
# K# j" x) n1 B& w{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …)
$ H3 k" C J+ G7 f- U3 E, F, b{{{ip}}} IP address of user
/ d4 h+ `" A+ t0 p% I{{{app}}} Name of app where ad is placed2 A- v- x. S% `* s+ \. U% J' D0 `; ^
{{{site}}} Name of site where ad is placed# @5 t1 F. T5 b7 G
{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.5 d! L1 v3 k! b5 c
{{{ua}}} User agent string0 f3 a# V) J% k, U$ `9 t- t
{{{category}}} IAB Category of site/app
# J' v& f9 ]! A# t2 K{{{subcategory}}} IAB Subcategory of site/app0 Q6 d( _9 ` s8 X! l2 t
{{{idfa}}} iOS User IDFA Leadbolt Dynamic Tracking Tokens/Scripts/API [TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system* f' C8 X; l0 v% v) h
[CLK_ID] – Click ID as sub1
$ P! x( z: b( V[PUB_ID] – LeadBolt’s publisher as sub_publisher# l5 Z8 k9 a- y7 n4 R G; n6 p2 F
[AD_GROUP_ID] – Sub Ad Group as sub_ad_group6 E3 r% @. F* D s1 Y3 [& N+ j6 S, e
[AD_ID] – Ad ID as sub_ad BuzzCity Dynamic Tracking Tokens/Scripts/API {clickcode} To substitute the unique clickcode value associated with this click" x) c, i/ J/ M
{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering.
o8 L& j2 ?( G9 U% Y9 M) ~{random} To substitute a randomly generated value associated with this click
" N" Q7 p. c" ~1 t' D8 S{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z AirPush Dynamic Tracking Tokens/Scripts/API Tokens Description2 h4 V' f# O% _0 A) X: ?7 q
%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush.
7 `! O0 x9 [7 s0 l/ L! y) z%d% IMEI (MD5 encrypted)
2 K0 j; Q( _' O1 \7 l%androidid% Device android id
2 F4 I s% J& b) J- p3 w%carrier% Carrier name
, M0 a/ m) B% R, P( s%device% Phone model% `/ V( R! @$ `4 [6 G) F6 i' F
%manufacturer% Device manufacturer name9 b0 y9 j8 |. q+ K
%campaignid% Campaign Id
" f* K6 ^5 z m! t% s%creativeid% Creative Id
+ W, j& T$ i$ C/ h: n; s%ip% Device ip address% ^3 n1 @+ q; R+ i
%state% State0 }. Z& A0 w# W6 c0 ~) p
%city% City
7 K! V4 u1 P( `+ i8 T! j%dapp% App Id, m9 C% P3 d- n3 X4 b/ D0 j3 b, t
%pubid% Application Developer/Advertiser Id
& I/ `8 a5 L) r. U! c%framework% Device OS Version Traffic Force:1 C, G7 D L7 q f8 c5 n1 \
{site_id} – id of the site on whch the ad is shown) [" s+ a' E2 `* X4 _% m/ r
{channel_id} – id of the channel on which the ad is shown) t: i D& X# n' ~* ~- Q1 m. O/ C
{campaign_id} – id of the campaign: q% b) X& b' \
{group_id} – id of the group# r n/ N; C# i3 V& F! p+ ^
{ad_id} – id of the ad
. e( x$ q- \6 A; I! |# r{keywords} – list of keywords by which the ad was found8 _) z7 Q" ^1 X/ a
{v_country} – visitor country
' ^1 i+ a) E, p2 s- w/ H# F{v_language} – visitor language; [, V" {0 j( t' E
{v_browser} – visitor browser+ b+ E$ W$ S# s4 E& I3 j5 r
{v_os} – visitor operating system Traffic Factory:- s. d: K$ M! ^$ j7 [
{campaign.id} Campaign’s id0 ] w4 Z% N, j. [* @+ E8 S
{target.bid} Target’s bid5 W0 T: J$ ^, a+ q
{banner.id} Banner’s id+ v- j" u, K% | S
{banner.name} Name of the banner, Y: U$ `4 D- T7 b' |
{banner.size} Size of the banner e.g. "338×235"
& Q, r4 Z+ E3 K( ?{target.name} Campaign’s target name
2 f3 ]5 A C" q! ]8 [4 V2 w# E' z+ {{categories} The page’s categories/ v7 f+ h& O. i) H" k& z) M
{user.country} 3 letters ISO country code of the user’s country. e.g. "FRA" for France
. E+ W, |# {9 p& P) Z: o9 P$ D2 Y{user.browser} User’s web browser- j2 D/ {: f2 \) Z
{user.os} User’s operating system AdBucks:
* N5 r; S) l9 A0 P. m{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.
" B8 G5 d- T n3 C6 q+ N& A3 | `8 J{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor.- s9 H* ~" j! O
{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized./ ~4 i5 ~* G9 r) g, \! g
{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.
! a9 C% L5 ], z- I) a& M{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.
. h, S/ K4 n* V ^/ ~1 F+ A+ E{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.& r' _. A5 ~+ l& f- k+ k
{size} : This is a tag that represents a shortcut equivalent to {width}x{height}.- B, R- x) |$ @' g2 L1 R0 R1 D
{year} : This is a tag that represents the current 4-digit year (2014).
( N3 M) |! R1 `. j9 m{month} : This is a tag that represents the current 2-digit month (09). Adxpansion:% P* Q1 F; M3 _3 ?& F
{zone}, |; h" Y! g6 n1 U# [) Y
{keyword}7 B- \) h ]9 u. [& O4 q5 C
{country} 50onRed:5 i7 K( h# L8 N* N; }$ F( W8 J
{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id}
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