之前设置追踪,在token方面设置出错,逛论坛无意发现这篇文章,感觉对新手可能有些用处,有需要的可以看下,除了看token,还可以看下iAmAttila用的流量平台{:soso_e113:} R' w0 P; P4 A2 R, n- P
iAmAttila’s TOP List of Traffic Source TOKENS % X( j+ t \# l0 r, R' f
% D" R s* ^$ i$ X9 I) qExoClick Dynamic Tracking Tokens/Scripts/API
: n& T( q" L: k( [7 J5 n0 \Tokens Description
& S/ |1 E1 m$ l' r{campaign_id} ID of the campaign.) Y7 L9 o, ]4 T/ h% E' S
{variation_id} ID of the variation. (Banner or landing page)
7 ~) }) O5 Z' u{src_hostname} Domain name where the ad is displayed.+ E, H, K9 d2 i- p. K7 L
{site_id} ID of the site where the ad is displayed.
4 n$ c* P1 u& q# @! w7 H; P G{zone_id} ID of the ad zone where the ad is displayed.
/ a8 _) |# h6 W% w# h7 K5 {{category_id} ID of the category detected.* O/ I/ T% w$ @, N+ S$ Q
{country} 3-char country code of the visitor.
, _6 N- O! m9 |. W{time} Timestamp, used as a cache buster. MobPartner Dynamic Tracking Tokens/Scripts/API
' P6 P) m( z+ l- h% p9 rTokens Description
: ?( i+ `5 ]! r7 ?[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system
1 {' ~8 z% d$ V4 N[=DEVICEID=] The UDID of the Android device as device_id- S& H3 U* R" O
[=ANDROIDID=] The parameter for Android ID as android_id7 L' |( A9 K& V! k5 I
[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address
# D, E" q1 l, e% G* h9 h[=ODIN=] The ODIN of the Android device as odin8 ] Q2 m4 |1 ~
[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher
# a Z5 Y2 M" J2 w- r) C# C6 P% n+ H[=SERVICEID=] MobPartner’s service ID as sub_site
- b! `# X0 y7 p[=CAMPAIGNID=] Campaign name or ID as sub_campaign7 U7 }% p% l/ a7 O/ N9 b
[=ACTIONID=] The action ID as sub_adgroup
0 t5 F* C7 J! F& ^[=CREATIVEID=] Ad name or ID as sub_ad PopADS.net Dynamic Tracking Tokens/Macros/Scripts 8 u- U. d4 s5 h
[WEBSITEID] – ID of the website that was source of the popunder,
: ~0 L& ]2 S* U[KEYWORD] – keyword that was used for keyword targeting,
% O! H, i5 t4 N. E# ?& z2 k[CATEGORYID] – ID of category that was used for targeting,7 d6 i6 P6 m9 B0 E' b' j" o+ \
[COUNTRY] – country of the visitor. PopCash Dynamic Tracking Tokens/Macros/Scripts
2 a* B3 ?: G* p! E%siteid% – Site ID
& j8 f/ B/ J Z# b4 c%cc% – Country Code Plugrush Dynamic Tracking Tokens/Macros/Scripts
; R( b7 K$ M1 ~7 B{$id} – a unique ID of the traffic source/website
5 h* Q* o, o5 L; b, |( \{$cc} – two letter country code of the visitor4 L$ h# I. g6 K; h
{$category} – the category of the traffic source/website7 R& F$ K6 i* B- `" Q
{$domain} – the domain of the traffic source/website
/ c0 ^ r( c, |, ?7 x W! d2 p{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube)
" E! E$ @& i" G" u: K: N5 v{$ad_id} – a unique ID of your ad (works on PlugTraffic only)
" G" d* ?: i% J/ g7 ^' l, \% v{$ad_ref} – your internal ad reference (works on PlugTraffic only) SiteScout Dynamic Tracking Tokens/Scripts/API
; H& G% T" j& bTokens Description
: _; Q. J+ R ]7 j{adId} Passes the unique ID # of the ad that was clicked.
( l3 _3 \$ s+ x0 l{siteId} Passes the unique ID # of the site where your ad was clicked.
1 [. f) w, V2 Z{campaignId} Passes the unique ID # of the campaign that received the click.( C, V7 |1 D0 ` W0 F, ?
{networkId} Passes the unique ID # of the exchange where your ad was clicked.
3 e8 c* J/ L& [* a3 {1 ?4 U{postbackId} Passes the unique ID # of the visitor that clicked your ad.
! a2 ~% l$ ]# p* H{domain} Passes the domain name where your ad was clicked.
) |% X: R0 j+ ?3 X) \4 W: W{pageUrl} Passes the URL of the page where your ad was clicked.! G& N* i8 Y/ b4 v% d& p0 T
{demographicIds} Passes the ID(s) of the applicable audience segments.
6 s& K9 @+ B! k- e9 v/ J{contextualIds} Passes the ID(s) of the applicable contextual categories.& Z# @4 u; s8 q6 }; v* w
{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only)
) R, i6 [& U# W. F{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only)
! j5 ?5 @* }& p4 k- T: m" K$ M{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only)% l% r( _8 Q" @8 p2 Y7 z+ d k. R
{carrier} Passes the carrier of the people that click your ads. (mobile only)
7 \, p3 ^" B- N: ~* N* O{device} Passes the device of the people that click your ads. (mobile only)2 T& P. O- L2 ]% l: v' Z, p K. [
{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only)
/ \8 R8 _- |2 m) a6 [3 [2 c( {% G O{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only) StartApp Dynamic Tracking Tokens/Scripts/API% q. H {: d* z8 [) v
Tokens Description
* F- y# _8 k9 t" p0 x7 H- Uuser_id get the Android ID or IDFA of the user who clicked your ad.* y' K% I- \' l# C
app_id get the App ID of the publishing app from which every click came.( `! f' d4 g ]) [5 @; g
creative_name get the creative name as you inserted it on our portal.5 s+ {% q5 `8 ^, D, T5 M( h
campaign_id get the campaign ID that was automatically assigned to your campaign on our portal.
7 Q" [+ h$ }6 ]bid_cost get the CPC bid you used for each click. Go2mobi Dynamic Tracking Tokens/Scripts/API
7 c, R5 G6 i. j5 t" UTokens Description
% H% E! e; g0 p) L. M{clickid} Go2mobi unique click id6 \8 x# q- l2 \/ Q4 G- w0 R, [
{campaign} Go2mobi campaign id4 w' k f! |$ \5 S
{pln} Exchange placement name2 @! T. E# o4 B' f6 w
{plid} Exchange placement id
3 R0 h' ~' K' p1 G# B" w{crid} Go2mobi creative id" @( G# z& m1 b. [9 g2 \; k8 v
{imp} Impression dimensions (width x height)
( a; h/ K' j6 S' t: n5 n) w{cc} Exchange country code of user
6 y v+ a) @* L/ b/ b3 t{referrer} HTTP referrer url (if applicable)
; S* e1 G: P3 o' s{referrer_domain} HTTP referrer domain (if applicable)
6 P" i% A1 K/ r, \" N{isp} Carrier name of user4 V& P/ u! A; t8 z' B
{ip} IP address of user; R0 N. C7 |* r+ G/ F" q6 W6 S4 D
{xip} Proxied IP address of user
& a( t0 @4 X0 v0 Z{country} Carrier country of user* O' Y% [& {0 J) r8 a0 Y7 f6 H. \/ ?' u
{region} Carrier region of user6 U! q5 ]3 j$ p6 Z1 ^9 h% F
{city} Carrier region of user
2 ?* @: B t4 O3 W, B{agent} Device user agent
/ p( P* ~8 h3 N4 M+ N{ua_hash} Device user agent SHA1 hash$ _% t$ I/ z. @+ G7 X. C
{device_vendor} Device make& B* w% W8 L2 l0 B5 a( K. L2 D
{device_model} Device model! e1 ?% L: u) [/ R
{os} Device operating system
. N4 t9 k% G# I! B8 U F/ |{os_verion} Device operating system version R- J _+ `, b9 ]! x9 t
{year} Device year of release Decisive.is Dynamic Tracking Tokens/Scripts/API
: I! K4 o1 @8 h2 D+ ~# ^. uMacro Field Info8 K& J5 `! r2 h9 M" I
{{{bidhash}}} Unique impression ID (Use this to track conversions/actions)
: U" }0 Y4 f' l0 r, J) N- v8 E3 H3 T{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion)
# f# R: a( T: z( [{{{creative_id}}} Creative ID (Identifies the creative used in the ad)
6 p" t$ O5 S! j0 x, p1 [8 E{{{ad_name}}} Name of campaign; K4 e5 z, u" d% @% v" e
{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …), D, k$ o+ d$ v) J0 ?& }8 ^
{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …)
/ ] H- Y' Z$ g8 h4 _{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …)2 V6 l( i) M% {. y5 }3 \, e: @
{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …)
, m4 v; ]$ `% ?- h{{{media}}} app or site
3 c( [' R. f0 m/ l( ~* z{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …)
; ]( t, }7 F$ j; z7 o8 ^. v{{{ip}}} IP address of user8 [! F$ w a* E4 i
{{{app}}} Name of app where ad is placed" n* i' t* g4 R6 S3 H
{{{site}}} Name of site where ad is placed
) \. ^) [# J! f{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.
4 {/ F0 F! P; c* b{{{ua}}} User agent string
2 e9 [# ?% P) R$ x, N9 L7 Q5 K{{{category}}} IAB Category of site/app
9 I& N; n$ d: k* u+ ?4 A{{{subcategory}}} IAB Subcategory of site/app
) U, m# t3 X K{{{idfa}}} iOS User IDFA Leadbolt Dynamic Tracking Tokens/Scripts/API [TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system
6 e: m& [9 Y% v2 m[CLK_ID] – Click ID as sub12 g& d9 W. U% c/ ^" z6 L& |; u
[PUB_ID] – LeadBolt’s publisher as sub_publisher
& ~" h" U+ p1 D" _8 h; Q[AD_GROUP_ID] – Sub Ad Group as sub_ad_group
k! h4 k4 K4 E. o; l9 S[AD_ID] – Ad ID as sub_ad BuzzCity Dynamic Tracking Tokens/Scripts/API {clickcode} To substitute the unique clickcode value associated with this click/ ]0 X: q' N( [5 ?' k
{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering.$ S( u: O! o! v
{random} To substitute a randomly generated value associated with this click/ O1 v- S3 q. c
{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z AirPush Dynamic Tracking Tokens/Scripts/API Tokens Description/ k& b9 g0 x$ v% [$ Q
%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush.
7 d- h1 U; o9 @/ N# P" p O; S%d% IMEI (MD5 encrypted)+ y, R( R0 R: N0 C% T! B, i3 h0 g9 q
%androidid% Device android id
( g( P, x' ?3 I7 f/ y- t%carrier% Carrier name
7 M0 e3 S9 J% p$ W* e%device% Phone model
! S/ Q( l0 W) Y' m%manufacturer% Device manufacturer name
% B" e+ K3 A/ m& Y- h q9 H% I( g%campaignid% Campaign Id
+ D+ N$ v+ f d2 t4 R t, w%creativeid% Creative Id
: w# q2 @. h2 h/ l* Y%ip% Device ip address
. a+ n$ v- W1 r! C%state% State! C2 o5 }2 c* V
%city% City- O$ q! E! _- w' {0 e2 M2 p
%dapp% App Id
) i. _' q* Q% `1 y5 F%pubid% Application Developer/Advertiser Id* X3 K5 z* G& _+ |& T) R2 j
%framework% Device OS Version Traffic Force:; J$ E7 p& g2 w2 N0 D
{site_id} – id of the site on whch the ad is shown
6 o1 `5 G& i. ^! u% j2 _{channel_id} – id of the channel on which the ad is shown
; J3 A; s% N/ A' a: f: B# D* V, _{campaign_id} – id of the campaign
9 z! |$ X) h1 P$ k5 {: j{group_id} – id of the group8 [1 I. \) J! ^/ I7 T7 U
{ad_id} – id of the ad
. M: o$ Y3 c: P# d2 i& ^/ W{keywords} – list of keywords by which the ad was found T8 p8 Z) q$ u' L: J6 D+ v& U# D
{v_country} – visitor country* a: T9 J. R6 \
{v_language} – visitor language
. Y4 E: h5 E/ s4 ]0 r! w9 @2 p{v_browser} – visitor browser* `) A: Q _5 i
{v_os} – visitor operating system Traffic Factory:3 n f* `* C% f# w" z. [
{campaign.id} Campaign’s id
9 w, Y% }3 x9 }) k6 j" W; ?" g{target.bid} Target’s bid
/ w {, H2 T" b3 @' A6 J# \2 Y{banner.id} Banner’s id7 G: A8 h i! I; V7 L! R0 ~( ~
{banner.name} Name of the banner
; A" f4 d9 ~/ `% m! s# {/ y{banner.size} Size of the banner e.g. "338×235"5 A# r9 b, v. f( S, H
{target.name} Campaign’s target name& G! k$ e- H% I$ v2 z9 Q3 K
{categories} The page’s categories1 _* {$ O8 j" N. f
{user.country} 3 letters ISO country code of the user’s country. e.g. "FRA" for France( i' D: X( X- q0 R4 S+ R3 [( h& u
{user.browser} User’s web browser4 L- n! a1 Y" M' e' \
{user.os} User’s operating system AdBucks:
. r+ i% W* j7 b7 h2 C8 M{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.0 B0 m2 L& R( u- _4 j/ P5 D8 f: Z
{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor.
( o) n% j& V) j' U1 |{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized.+ F: t$ G: Q* b$ D4 s( U5 S; H9 R
{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.8 h( O; F, C6 w" x# y0 f, q* s
{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.- a+ c5 f+ c0 Y2 V0 a
{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.4 @- b0 e! l' Z
{size} : This is a tag that represents a shortcut equivalent to {width}x{height}.( u" w* P- n+ {# c2 v
{year} : This is a tag that represents the current 4-digit year (2014).
1 C& d1 d3 b( b$ B7 G' b2 j* {{month} : This is a tag that represents the current 2-digit month (09). Adxpansion:! e- ~" f0 r- q9 u4 D2 ]
{zone}
* H& |8 a4 i( F0 }6 f{keyword}# ]- S* Y. V, Y
{country} 50onRed:
8 Z6 e' n& _ r( G0 P; I' I5 v w{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id} ! U* Y. K3 W \. l) @
% h' N8 o2 ]) t* K* m
|