之前设置追踪，在token方面设置出错，逛论坛无意发现这篇文章，感觉对新手可能有些用处，有需要的可以看下，除了看token,还可以看下iAmAttila用的流量平台{:soso_e113:} , J, o- q- j$ U7 t' P9 B+ n
iAmAttila’s TOP List of Traffic Source TOKENS
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. |5 I" N. B/ u0 `ExoClick Dynamic Tracking Tokens/Scripts/API
4 M x. t/ f- i4 JTokens Description
* q! Z1 w! B p" f# B2 _{campaign_id} ID of the campaign.
: W3 B2 y/ X; g. e1 ^{variation_id} ID of the variation. (Banner or landing page)
, X, e1 |, ^# C: c% {+ t8 W{src_hostname} Domain name where the ad is displayed.
+ ?, A, {& |+ S0 o: q% D6 T{site_id} ID of the site where the ad is displayed.2 @( e! B- \" Z8 h* ]0 a
{zone_id} ID of the ad zone where the ad is displayed.
/ k1 D/ @) o1 k" w4 z- i{category_id} ID of the category detected./ t q8 T6 X% c; k* E5 c3 }
{country} 3-char country code of the visitor.
7 k" O/ i5 w; t{time} Timestamp, used as a cache buster. MobPartner Dynamic Tracking Tokens/Scripts/API: c l& U& _# N3 m; w. P9 X7 z
Tokens Description1 ?5 k1 n; r1 r& w* Y
[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system' z: |% j1 v v
[=DEVICEID=] The UDID of the Android device as device_id# @. l9 L9 `! h- L- _/ z
[=ANDROIDID=] The parameter for Android ID as android_id
, d. X% T# a( v6 o1 u3 P[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address
+ M# P# `) d: {9 Z( s& C8 M[=ODIN=] The ODIN of the Android device as odin
" }" _( @8 y0 w. U[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher2 u5 c2 D( g7 T' B
[=SERVICEID=] MobPartner’s service ID as sub_site" w" X1 B6 | z2 k8 S1 ^3 S' ~
[=CAMPAIGNID=] Campaign name or ID as sub_campaign
# c% {/ n; `5 T5 K7 }[=ACTIONID=] The action ID as sub_adgroup5 J5 M: x# |$ F+ D. P
[=CREATIVEID=] Ad name or ID as sub_ad PopADS.net Dynamic Tracking Tokens/Macros/Scripts & x9 }3 h9 F6 X* a+ J- ~
[WEBSITEID] – ID of the website that was source of the popunder,
8 a) p* \$ r/ t6 D: ^[KEYWORD] – keyword that was used for keyword targeting,
# D# b* l4 X7 j, N8 G7 L1 S# n- E$ B[CATEGORYID] – ID of category that was used for targeting,
2 H+ o& O, n( T! I1 M[COUNTRY] – country of the visitor. PopCash Dynamic Tracking Tokens/Macros/Scripts3 @1 A* N* B: w% ]( ]
%siteid% – Site ID
# t. L0 F5 R% _+ r v%cc% – Country Code Plugrush Dynamic Tracking Tokens/Macros/Scripts7 Z1 N7 ]. Y1 V
{$id} – a unique ID of the traffic source/website
; x1 ^, |( X( l& @3 ^4 I4 x, v8 y{$cc} – two letter country code of the visitor7 R% T& Q3 o- L- B* p8 c, I5 V
{$category} – the category of the traffic source/website( j! }8 u" F0 {2 H3 t* c" j+ ~
{$domain} – the domain of the traffic source/website! n: E. j" @% ^4 T/ B) Q2 U
{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube)" I& F8 ?: b* }2 r
{$ad_id} – a unique ID of your ad (works on PlugTraffic only)
: A% L. a: Y0 {3 F: B" B7 Y) N{$ad_ref} – your internal ad reference (works on PlugTraffic only) SiteScout Dynamic Tracking Tokens/Scripts/API+ v0 H, L. K: _* p" W
Tokens Description! f9 Z: @5 X) W" ]7 s S
{adId} Passes the unique ID # of the ad that was clicked.
* l( e: N: I: o* x8 C3 x3 X{siteId} Passes the unique ID # of the site where your ad was clicked.5 E' B8 X8 L& ?; i
{campaignId} Passes the unique ID # of the campaign that received the click.
) g; O: z# e" J1 Q0 g8 I{networkId} Passes the unique ID # of the exchange where your ad was clicked.1 k' P. b* k, k2 c& {
{postbackId} Passes the unique ID # of the visitor that clicked your ad.
8 b3 A( t3 a# y/ b$ [9 w{domain} Passes the domain name where your ad was clicked." @( {% r( k; e+ _9 S6 k8 T
{pageUrl} Passes the URL of the page where your ad was clicked.$ o, S; d9 y M- a
{demographicIds} Passes the ID(s) of the applicable audience segments.2 q# z9 g) S2 U5 ~: U, x
{contextualIds} Passes the ID(s) of the applicable contextual categories.
6 C7 U( M& R) C9 S: Y; H& Z{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only)
$ M4 N- Q$ B5 u/ W1 l{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only)
2 ?. _* G0 M; Q# }' P* d: |$ N{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only)
3 G6 c5 W: _3 ?{carrier} Passes the carrier of the people that click your ads. (mobile only)" q" W' i0 q; N. N. r
{device} Passes the device of the people that click your ads. (mobile only)% w4 A9 k8 I3 P, m4 s) \ ?: Z
{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only)
/ F% x$ n9 l, b{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only) StartApp Dynamic Tracking Tokens/Scripts/API
% l P! k0 M* f4 t UTokens Description
7 g, b1 I4 _/ C4 F; ]user_id get the Android ID or IDFA of the user who clicked your ad.2 L6 C9 z' x2 z6 p Q. ~. |# k
app_id get the App ID of the publishing app from which every click came.* \" B7 U; ]$ C/ e
creative_name get the creative name as you inserted it on our portal.' K1 n u% \: n+ z6 ~2 T
campaign_id get the campaign ID that was automatically assigned to your campaign on our portal.# p. ~) c1 W% \2 U8 r5 E d! L y
bid_cost get the CPC bid you used for each click. Go2mobi Dynamic Tracking Tokens/Scripts/API- x# }. s+ D" w0 h5 F4 y; W0 Z n, ~
Tokens Description
- I8 S' O- { G o! j+ V{clickid} Go2mobi unique click id, _9 ^* p4 B1 d4 a2 m$ x3 R& r
{campaign} Go2mobi campaign id
9 T9 ]$ H' j! C/ v{pln} Exchange placement name
4 D9 k$ E' W4 z# }- K{plid} Exchange placement id) v% O B. A, ]1 [6 ~8 L
{crid} Go2mobi creative id$ J" N; N+ E8 N! ^/ @; v/ p
{imp} Impression dimensions (width x height)
# J ~& s$ d7 n" W O2 I* m{cc} Exchange country code of user
( o. D- X3 F1 C+ J3 q' b4 m{referrer} HTTP referrer url (if applicable)
7 x5 R2 k. w1 Z/ P P$ ~8 b3 N{referrer_domain} HTTP referrer domain (if applicable)
6 H( O( E! ^2 @{isp} Carrier name of user
1 v) I, \' [. B, a& d* [/ B) x{ip} IP address of user* r/ ^& r/ x% v! v- v2 c2 d
{xip} Proxied IP address of user/ [1 R7 _4 E$ o. }
{country} Carrier country of user
2 X: D) f0 {5 \& p' c/ b2 v) p- X$ H8 i{region} Carrier region of user
' U0 j( f$ l W: w7 y9 u{city} Carrier region of user
3 W7 o( V7 m0 D{agent} Device user agent
9 R4 }; U/ X6 [{ua_hash} Device user agent SHA1 hash9 G8 Q5 b( S/ N, n; T6 p9 v
{device_vendor} Device make% a8 O: z# V: n& L* r+ s9 [
{device_model} Device model
3 K( Q/ v/ N6 i) i{os} Device operating system! L/ i }5 i& X# ]) e& J/ x
{os_verion} Device operating system version
* `+ |6 U/ n4 ?! ?" w/ S{year} Device year of release Decisive.is Dynamic Tracking Tokens/Scripts/API+ W9 a* s; n6 K3 ` G* g
Macro Field Info) V5 j3 c" k# X9 g
{{{bidhash}}} Unique impression ID (Use this to track conversions/actions)4 v; Q G$ B6 r
{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion)
7 {9 P4 j& _, i" m5 ?8 f$ {6 u{{{creative_id}}} Creative ID (Identifies the creative used in the ad)0 a) S& G( Z' s
{{{ad_name}}} Name of campaign# n0 I7 g, x. Y% Y7 ^: r0 j
{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …) ~/ P% f Y/ L3 K+ v
{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …)
l+ H: J4 o* U9 }, h{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …)
5 K, O/ H! L( C{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …)+ t1 W! R, N% k a/ Q! o1 h1 e
{{{media}}} app or site
: B$ B! x& u! K$ ^{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …)1 z! y! ]" g h( Q6 {$ G
{{{ip}}} IP address of user( ]3 Y, q- z9 t. ]" L# o: R
{{{app}}} Name of app where ad is placed( @9 ~2 j) n! t% x& }0 R
{{{site}}} Name of site where ad is placed
5 \0 ~, _3 ]8 _! R- w [0 P{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.: h) E( T0 Y/ k M
{{{ua}}} User agent string) ?, a2 v8 o% h6 D5 I
{{{category}}} IAB Category of site/app- F& j8 {& e# S9 R/ w; ~" }+ X
{{{subcategory}}} IAB Subcategory of site/app$ e& k' T5 n X5 X5 }
{{{idfa}}} iOS User IDFA Leadbolt Dynamic Tracking Tokens/Scripts/API [TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system
$ Z/ ^/ O0 e, }* D9 \8 E. q% t/ O, ][CLK_ID] – Click ID as sub1: }" A) x( u. w, F' ~
[PUB_ID] – LeadBolt’s publisher as sub_publisher! E& E2 y+ P" M+ I) [+ s9 R
[AD_GROUP_ID] – Sub Ad Group as sub_ad_group
' a1 j. h. u& G7 J4 v5 c[AD_ID] – Ad ID as sub_ad BuzzCity Dynamic Tracking Tokens/Scripts/API {clickcode} To substitute the unique clickcode value associated with this click
6 M# Q0 t3 [ ?( [{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering.! M1 }; ]& p% p/ P* N( H5 a- q
{random} To substitute a randomly generated value associated with this click
4 ~/ N0 C- ]4 u: u7 E8 t7 _{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z AirPush Dynamic Tracking Tokens/Scripts/API Tokens Description
- G9 a R( i4 k" ^( l%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush.
& m* Z6 e* v; z0 o |: N8 }, l%d% IMEI (MD5 encrypted)
- D7 \( q* U6 O) {2 L# O%androidid% Device android id
2 |4 ^* n) Q2 ~- ] j0 w%carrier% Carrier name
3 X; f) U$ O% d1 D' ]%device% Phone model
4 q2 l1 e8 t* i%manufacturer% Device manufacturer name
. @& ~! ~5 h# J' ^- L%campaignid% Campaign Id
! u3 x i/ h; ?( n C `+ w0 P%creativeid% Creative Id8 P& u7 x5 {7 r+ C
%ip% Device ip address5 m$ {: r2 R/ o! V Y" l
%state% State! ` T7 i! m4 v
%city% City, v5 U, v R2 p- H1 U5 {7 X
%dapp% App Id: U4 a7 i( i, g3 @! |8 O! m/ q6 J
%pubid% Application Developer/Advertiser Id
8 {5 c W% h Q" g* A! |- K- T' u( B%framework% Device OS Version Traffic Force:
) p/ a( c3 z) \{site_id} – id of the site on whch the ad is shown
( y8 J+ W1 ^% I5 U% o/ Q{channel_id} – id of the channel on which the ad is shown
" T! S2 q; ?; @# _" w7 Y{campaign_id} – id of the campaign- l8 T0 I o1 v* `
{group_id} – id of the group
t5 u' j3 E, h# B% y/ }) R{ad_id} – id of the ad
% W' Y" O' K, l" p) o1 s{keywords} – list of keywords by which the ad was found
6 Y1 S8 d7 x/ E; Y7 X{v_country} – visitor country0 O1 w# d) F9 W
{v_language} – visitor language. S7 x+ Z8 \1 ]+ ?8 s
{v_browser} – visitor browser ^5 b% P6 m8 T; {, G {
{v_os} – visitor operating system Traffic Factory:6 x' O+ C2 e: T- {( m
{campaign.id} Campaign’s id
! n& L7 E& I' L t- U$ Y8 q" P{target.bid} Target’s bid" H" v% q' ]0 Q7 y
{banner.id} Banner’s id3 y1 L& B; [6 o0 W- J: {5 W4 _3 q
{banner.name} Name of the banner9 d# l0 ]1 F% B# _5 b) d, @
{banner.size} Size of the banner e.g. "338×235"
- i" g, t! k. Y3 o C7 x( i{target.name} Campaign’s target name
( A. x' U4 ]) L0 e! |4 `7 V* M{categories} The page’s categories
; T2 X& n3 s0 R4 e+ L* |5 u{user.country} 3 letters ISO country code of the user’s country. e.g. "FRA" for France% s1 ?, v" m( Z
{user.browser} User’s web browser7 \( `. z ~. K, D( p' B6 S
{user.os} User’s operating system AdBucks:) n2 ~& _7 G2 N* w$ H8 S
{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.
5 Z* D( W5 z- R+ f2 z3 \{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor.
) \5 L6 f7 y* t; W( v2 \/ `: W2 h{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized.
1 w6 q$ y% I" B+ g3 l{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.
# Y3 o, ~( T7 U3 V. _3 r" d{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.( [: ~/ p+ _3 K
{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.5 J/ u0 F2 A' Y7 A4 _
{size} : This is a tag that represents a shortcut equivalent to {width}x{height}., X: g+ O4 |) @( I! \( X$ w9 `6 ]
{year} : This is a tag that represents the current 4-digit year (2014). [, p% p7 L0 K/ D4 d8 `
{month} : This is a tag that represents the current 2-digit month (09). Adxpansion:
1 a J: ^) d# n" j0 A+ ^{zone}
: N7 M, w% ~% L1 T{keyword}$ }; O8 d$ \5 X4 u
{country} 50onRed:6 S6 {4 E$ S& P5 J7 i# o; M
{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id}
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