之前设置追踪,在token方面设置出错,逛论坛无意发现这篇文章,感觉对新手可能有些用处,有需要的可以看下,除了看token,还可以看下iAmAttila用的流量平台{:soso_e113:} % i7 o0 M# {/ z; y, e7 y; L+ H5 S
iAmAttila’s TOP List of Traffic Source TOKENS 3 }8 l% W& v1 ?) H2 x0 Q+ K' g
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ExoClick Dynamic Tracking Tokens/Scripts/API: q' N8 ^1 @: c$ g, n
Tokens Description$ C% c: y# X: W# [ |9 X( `
{campaign_id} ID of the campaign.
) C/ W5 s r1 _$ H# J4 Z" K& j{variation_id} ID of the variation. (Banner or landing page)2 T/ W: J) ~) I- z# D
{src_hostname} Domain name where the ad is displayed.
$ e1 |+ E P M% H8 m: Z8 c{site_id} ID of the site where the ad is displayed.5 N: k B) `, M7 C7 s
{zone_id} ID of the ad zone where the ad is displayed.0 c. ]7 ]% S0 W7 E+ |6 H
{category_id} ID of the category detected.7 B( a/ k$ P/ P( p/ {( l, G
{country} 3-char country code of the visitor.; J% I# h, f* G c" u& Q
{time} Timestamp, used as a cache buster. MobPartner Dynamic Tracking Tokens/Scripts/API
* d4 V O/ `5 }$ u3 r& PTokens Description- f) B4 U+ D5 O+ [! w
[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system
] ?3 f5 R) q1 T$ N% M @" o[=DEVICEID=] The UDID of the Android device as device_id
; Q% }9 |% g& q; a. G- e6 B3 H[=ANDROIDID=] The parameter for Android ID as android_id
7 K; d4 Y0 `, m4 B N1 o4 m[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address
]- v& c4 Y6 A1 x. t( i+ v[=ODIN=] The ODIN of the Android device as odin
7 `# Y) B3 b# ]& I% C[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher
: K' a' P. Y' E[=SERVICEID=] MobPartner’s service ID as sub_site3 H* u& o) P2 D; A
[=CAMPAIGNID=] Campaign name or ID as sub_campaign$ P. a, H- c+ E. Z) ]
[=ACTIONID=] The action ID as sub_adgroup
5 Y! X0 ?6 p2 v: ~' J[=CREATIVEID=] Ad name or ID as sub_ad PopADS.net Dynamic Tracking Tokens/Macros/Scripts $ Q9 g# d8 {6 ?9 S" N
[WEBSITEID] – ID of the website that was source of the popunder,: }" ]6 Z, X4 y
[KEYWORD] – keyword that was used for keyword targeting,
" }% q, Z( ^+ o: e[CATEGORYID] – ID of category that was used for targeting,
; P: G8 n7 S: A% ~# Z[COUNTRY] – country of the visitor. PopCash Dynamic Tracking Tokens/Macros/Scripts: V' R+ B" d0 ]/ U: E3 W9 p8 s
%siteid% – Site ID
7 M2 a! i1 C- q%cc% – Country Code Plugrush Dynamic Tracking Tokens/Macros/Scripts0 z4 |7 s/ h4 T3 Q0 R4 T6 v
{$id} – a unique ID of the traffic source/website
( @1 D' I- `/ ^9 F Q% `{$cc} – two letter country code of the visitor* t- d2 y0 O9 ~8 W
{$category} – the category of the traffic source/website2 }6 e* P% X5 L8 I
{$domain} – the domain of the traffic source/website
- S' F- E! G2 H: M# H+ [{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube)
' V( B7 a3 {0 x$ d4 X{$ad_id} – a unique ID of your ad (works on PlugTraffic only)4 @+ r% l6 e7 F: E; l
{$ad_ref} – your internal ad reference (works on PlugTraffic only) SiteScout Dynamic Tracking Tokens/Scripts/API2 H: K6 h0 ]% @0 }; |) [
Tokens Description
- B$ Z, f7 A) v2 J+ Z1 l" `# f{adId} Passes the unique ID # of the ad that was clicked.9 e( J/ {0 i# I) m3 X. }( k p
{siteId} Passes the unique ID # of the site where your ad was clicked.
1 O7 I8 e3 e& |2 N{campaignId} Passes the unique ID # of the campaign that received the click.) Y% H. v: s6 R( n( `: e: K6 ~
{networkId} Passes the unique ID # of the exchange where your ad was clicked.# p2 ~6 M' a! n! Z
{postbackId} Passes the unique ID # of the visitor that clicked your ad.
) z# B; T3 ]) G% U{domain} Passes the domain name where your ad was clicked.
6 |3 Y6 d8 q( N. b: f- ?* S{pageUrl} Passes the URL of the page where your ad was clicked.5 T' M7 a' I5 p/ M- T6 r
{demographicIds} Passes the ID(s) of the applicable audience segments.
; U; ~" D: f+ N" \- S{contextualIds} Passes the ID(s) of the applicable contextual categories.
) O" D$ ]' t0 Q0 |{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only) t2 |/ |% n. b, m8 N0 o+ n1 [& f2 F( D% Y, i
{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only)
7 P$ \& ]$ n% G- x4 P8 u( J{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only)
s/ `3 u+ C* @$ H{carrier} Passes the carrier of the people that click your ads. (mobile only)
. [& Y% L3 U8 I) f5 s{device} Passes the device of the people that click your ads. (mobile only)5 X9 r+ p& e3 m' H
{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only)
, p3 b# P4 g5 m9 [{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only) StartApp Dynamic Tracking Tokens/Scripts/API
k0 q, ^" F9 q4 ~( H" B& ~4 ]Tokens Description
- ]. T/ D2 p/ y2 `% Quser_id get the Android ID or IDFA of the user who clicked your ad.' l# l- Q% O5 I5 |5 _; E9 i/ O
app_id get the App ID of the publishing app from which every click came.
) J* U8 T* ^' S( rcreative_name get the creative name as you inserted it on our portal.
' Y- z* ]4 P# u4 Dcampaign_id get the campaign ID that was automatically assigned to your campaign on our portal.
; P& V/ E% O. u: L( Mbid_cost get the CPC bid you used for each click. Go2mobi Dynamic Tracking Tokens/Scripts/API1 k! A9 y: N/ D3 y: c
Tokens Description
. F$ a& k( r* D! F( A{clickid} Go2mobi unique click id
& P% l2 Z& H4 Q# e1 `) M3 I{campaign} Go2mobi campaign id
+ f+ H, \) D# B{pln} Exchange placement name0 r2 q2 T& x( j7 i, T
{plid} Exchange placement id
. u% b' C' p2 p2 @; l. z{crid} Go2mobi creative id& {2 q$ d7 H6 h" c; f9 h
{imp} Impression dimensions (width x height): x D* w1 ~0 T
{cc} Exchange country code of user% B: M5 o) g5 l3 _
{referrer} HTTP referrer url (if applicable)# h+ `" R1 T0 i% ?* w
{referrer_domain} HTTP referrer domain (if applicable)
5 V% A$ h6 z$ n{isp} Carrier name of user
* s, q& {" N8 `3 o2 N{ip} IP address of user4 Y3 J& E3 J: T/ K" J1 q
{xip} Proxied IP address of user/ o/ x4 F0 {3 k, R0 ?
{country} Carrier country of user. Y( f; _% h, i, I
{region} Carrier region of user& r6 a# Q7 E5 t% [! \
{city} Carrier region of user. `2 P. n- X( M" R7 ^
{agent} Device user agent
, R9 R, }0 |, s% M: }/ s S{ua_hash} Device user agent SHA1 hash
; u2 C; ]4 z4 @9 S" `{device_vendor} Device make
/ v6 |2 W- J2 F E! R8 a, f* n{device_model} Device model9 C. d6 t: ^9 \( p4 S
{os} Device operating system6 {6 s. d/ ?' q: H0 M8 S2 E
{os_verion} Device operating system version
) w( m3 ~8 F" k2 H* B4 t0 p{year} Device year of release Decisive.is Dynamic Tracking Tokens/Scripts/API
3 J5 Y- P: @) O: h% K0 j! Q% O8 \/ YMacro Field Info
6 A) d: s1 S9 |1 E{{{bidhash}}} Unique impression ID (Use this to track conversions/actions)
2 J! v1 r) E! [{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion)" J4 V% A. F, w+ \: }
{{{creative_id}}} Creative ID (Identifies the creative used in the ad)7 ^! B; ^3 }# ?7 H& }" A- H. ~& C
{{{ad_name}}} Name of campaign
. f, K% S/ l- h* C, o{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …)1 ?( W" O( w4 e7 u7 Q/ n& @; _
{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …)' E. @# R: G! B7 ]; n1 C
{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …)$ T+ E( y, A: s6 a& M
{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …)
; s/ j* m$ U! u& h0 d{{{media}}} app or site6 D. U+ k. t+ o# i5 O9 L
{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …)$ K5 A" o6 S) i. u
{{{ip}}} IP address of user
$ f* P. B: j( }% a{{{app}}} Name of app where ad is placed
4 o6 t% o+ h" I5 u{{{site}}} Name of site where ad is placed
6 i" V. K4 i- w2 y# G, r/ f5 F{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.' N! a5 g: q4 C: k9 K
{{{ua}}} User agent string6 q+ m7 p2 I, ] i+ a6 |7 W: N
{{{category}}} IAB Category of site/app: f( Q- y3 W. k/ @
{{{subcategory}}} IAB Subcategory of site/app
: r1 s% g X K9 J X8 Z7 q: r# f+ V{{{idfa}}} iOS User IDFA Leadbolt Dynamic Tracking Tokens/Scripts/API [TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system& ^6 r4 D1 l0 i. a( X
[CLK_ID] – Click ID as sub13 ~" B1 W0 R; W* y. v
[PUB_ID] – LeadBolt’s publisher as sub_publisher/ Q! f) H1 O y2 ?( q5 y
[AD_GROUP_ID] – Sub Ad Group as sub_ad_group
6 T6 l1 K& x' d6 K. K) f/ y[AD_ID] – Ad ID as sub_ad BuzzCity Dynamic Tracking Tokens/Scripts/API {clickcode} To substitute the unique clickcode value associated with this click9 g3 E% M1 q' T( s3 r3 u# f
{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering.
: w% W) B% e3 A/ R{random} To substitute a randomly generated value associated with this click" I. t) a5 D0 _# B3 `& b: e4 U- b
{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z AirPush Dynamic Tracking Tokens/Scripts/API Tokens Description
, |# C+ j. F2 o( \4 Z6 h9 u4 N%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush., B" s' X4 l5 f
%d% IMEI (MD5 encrypted) ~; A8 l: F6 D( k. b" T6 a
%androidid% Device android id2 P6 V }* \( k, ~
%carrier% Carrier name
3 \) M) L# D+ B2 b4 c1 \5 U( H& b%device% Phone model
7 G) v8 E! j/ Z9 B%manufacturer% Device manufacturer name" a5 D* e% W# y: \
%campaignid% Campaign Id
* J$ _% O+ x( Z8 Q%creativeid% Creative Id* q% s5 y: {( Q9 o5 d$ w
%ip% Device ip address' W& x0 Q+ g* l" c1 ^
%state% State0 t% G1 t$ P; S: h
%city% City% H/ y* L1 t5 z3 E( K0 }/ } `
%dapp% App Id1 d' x: `: v; d" l3 U# j
%pubid% Application Developer/Advertiser Id
; s3 c" H5 ]* `( p%framework% Device OS Version Traffic Force:
0 N: H W, c( `! H6 u! i{site_id} – id of the site on whch the ad is shown: P1 d3 c# r6 D! m9 o* D/ N
{channel_id} – id of the channel on which the ad is shown" ]/ T$ d0 V9 H R$ v
{campaign_id} – id of the campaign( ~1 a: k% T2 B d0 R9 x
{group_id} – id of the group
8 D' z3 x- N8 Y+ l; u6 [& ?{ad_id} – id of the ad
- O% K6 |5 h2 m% _1 Q2 _{keywords} – list of keywords by which the ad was found- l% [9 b: L# E+ f
{v_country} – visitor country
k T- c' _, Y5 W u{v_language} – visitor language1 u5 c* |) d3 L3 W7 b' D
{v_browser} – visitor browser c) U7 M/ G8 g& v1 Y4 I( a
{v_os} – visitor operating system Traffic Factory:
; _2 ^5 w, E# _" H9 }2 L{campaign.id} Campaign’s id
5 W( I8 e( B0 M' P{target.bid} Target’s bid
* \. M$ d# t; ?. h6 o{banner.id} Banner’s id
6 N1 H' D( ]. ? _7 _# r) C; Z* S{banner.name} Name of the banner
2 a* Z% Z) `/ x: L" l* m. m. b! i{banner.size} Size of the banner e.g. "338×235"( K/ ], ?; e0 [) f/ o" z( u, N
{target.name} Campaign’s target name+ W8 d% F% n6 F4 [! _
{categories} The page’s categories3 Q% w& K. w+ d1 G5 X# s
{user.country} 3 letters ISO country code of the user’s country. e.g. "FRA" for France, T' ~2 X2 J1 x$ L. w
{user.browser} User’s web browser
4 w7 H' O8 d4 x5 K{user.os} User’s operating system AdBucks:
, w- T) @, n3 e, r5 s% w( Q{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.
, ]$ {; U5 l$ w3 l8 v4 M! @5 F{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor.! a% a0 ]9 }% y9 Q; t) q5 H
{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized.
+ u+ [2 l9 I" `1 C$ t{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.
. q4 {0 W1 y, V4 h{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.
2 [" H+ [1 g" p{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.' G4 o" E4 L/ }+ l; }; T
{size} : This is a tag that represents a shortcut equivalent to {width}x{height}.
* y* [1 u) u: `5 B! @" A* e# [{year} : This is a tag that represents the current 4-digit year (2014).
; U) _) w& `/ l# d! ]/ _{month} : This is a tag that represents the current 2-digit month (09). Adxpansion:
0 H7 e: u2 R+ N2 H{zone}- e' K4 r, b+ S; g1 `" g
{keyword}
8 U/ c- s0 M) N8 Z{country} 50onRed:
B( C9 w, }& G& ?+ ~5 d{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id} ) Q( f1 I* u" H" I" m
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