之前设置追踪，在token方面设置出错，逛论坛无意发现这篇文章，感觉对新手可能有些用处，有需要的可以看下，除了看token,还可以看下iAmAttila用的流量平台{:soso_e113:} + ^$ }. i9 \3 Y/ u) D. O I7 d
iAmAttila’s TOP List of Traffic Source TOKENS
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ExoClick Dynamic Tracking Tokens/Scripts/API
) j: w6 |3 X+ n+ r2 q! LTokens Description
) i; U$ U- {& X& m; L( B, O! b{campaign_id} ID of the campaign.
# M% [- Z5 a) a7 v: Q8 j, D! I{variation_id} ID of the variation. (Banner or landing page)/ M5 U+ t% X: {5 O, q5 S
{src_hostname} Domain name where the ad is displayed.
7 t6 X' G w& ]8 W: {% d{site_id} ID of the site where the ad is displayed.
' o' d, A- ~2 R9 |! D{zone_id} ID of the ad zone where the ad is displayed.* ?, q. p& d/ v" `3 ?; L
{category_id} ID of the category detected.
+ r" _6 \* ~3 h; c. c{country} 3-char country code of the visitor.% J Z* @: x$ a; j
{time} Timestamp, used as a cache buster. MobPartner Dynamic Tracking Tokens/Scripts/API6 E; t' ?9 m+ x5 X" z2 T
Tokens Description" r- \8 f6 M/ d+ Q/ B5 E2 }
[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system0 F( v6 K$ B' J' p# c. H; \
[=DEVICEID=] The UDID of the Android device as device_id( o7 n# s- O3 u' S
[=ANDROIDID=] The parameter for Android ID as android_id
& T! Q( y* w+ g3 c3 e# G[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address# w/ i* d+ n$ i
[=ODIN=] The ODIN of the Android device as odin
- _0 ~' t. v. ^8 Y; r4 P; M+ M[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher
. u& ^, Q0 G1 F3 x8 |7 V[=SERVICEID=] MobPartner’s service ID as sub_site6 y9 C: }5 _+ i) n! [/ |
[=CAMPAIGNID=] Campaign name or ID as sub_campaign
4 O+ B' A6 Z2 y( w3 x[=ACTIONID=] The action ID as sub_adgroup% n4 }8 h( v0 Z
[=CREATIVEID=] Ad name or ID as sub_ad PopADS.net Dynamic Tracking Tokens/Macros/Scripts
0 @: ~0 |; B; ~+ a8 _+ J/ s/ m[WEBSITEID] – ID of the website that was source of the popunder,+ t! u0 z0 F4 ]7 `3 ]# F7 {
[KEYWORD] – keyword that was used for keyword targeting,
$ G2 X4 U/ o9 v# D& [[CATEGORYID] – ID of category that was used for targeting, m; t- i2 ^6 M" G" _5 P* h& c
[COUNTRY] – country of the visitor. PopCash Dynamic Tracking Tokens/Macros/Scripts
( n9 F6 O5 P1 K5 o% Z%siteid% – Site ID
4 k% f- G2 x# h! w9 R%cc% – Country Code Plugrush Dynamic Tracking Tokens/Macros/Scripts
$ ?1 i9 C* w. h. @: n{$id} – a unique ID of the traffic source/website
# D/ y% L; ^3 l( @, f7 M; q5 w: e{$cc} – two letter country code of the visitor
5 c. i- J% l* M# a4 u/ K& N I{$category} – the category of the traffic source/website: M: \- Y4 F; T' ^8 f8 P
{$domain} – the domain of the traffic source/website
: J: a6 E& ^8 b! N- ?3 o i{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube)" f6 E+ c' P* r$ G2 u) d1 r9 u
{$ad_id} – a unique ID of your ad (works on PlugTraffic only)' s% } k' }- s0 ?. Z9 D
{$ad_ref} – your internal ad reference (works on PlugTraffic only) SiteScout Dynamic Tracking Tokens/Scripts/API
: [$ t- c$ ~+ e$ _7 eTokens Description/ W; c. p9 E* ]4 S5 ?2 V' ~
{adId} Passes the unique ID # of the ad that was clicked.' s+ ?, ~8 i& ]. p
{siteId} Passes the unique ID # of the site where your ad was clicked.
4 w0 b& n" I# B8 F* {{campaignId} Passes the unique ID # of the campaign that received the click.! ^8 d2 x3 j( N- R1 w
{networkId} Passes the unique ID # of the exchange where your ad was clicked.; b% S9 d# D/ S( y
{postbackId} Passes the unique ID # of the visitor that clicked your ad.
/ h# t @/ I1 f! e1 d2 H0 K& S{domain} Passes the domain name where your ad was clicked.
: l F3 I+ Y2 J: Q{pageUrl} Passes the URL of the page where your ad was clicked.2 J) {# Z8 b0 t& R0 j- z- m
{demographicIds} Passes the ID(s) of the applicable audience segments.
) O5 g/ N" b; @" j3 G{contextualIds} Passes the ID(s) of the applicable contextual categories., b. U5 \- P" x) j5 B, Y
{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only)" ~. u% `9 t6 W- q: Q, t
{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only)
2 w. E. b, U; o, {* S( d- u; b{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only)( m+ ]' ~1 N$ B! C- E, S2 I8 c3 `3 X
{carrier} Passes the carrier of the people that click your ads. (mobile only)6 ^" I- s8 @- l7 j3 C' b1 c
{device} Passes the device of the people that click your ads. (mobile only)
( L1 C7 I& c4 {{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only)/ p& w5 l+ s$ e( J! h6 K! U6 \
{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only) StartApp Dynamic Tracking Tokens/Scripts/API
9 V$ J" [% _# t" L* q) QTokens Description
- p2 | e; Q, I1 B, h+ y% _user_id get the Android ID or IDFA of the user who clicked your ad.3 _7 X) D) y g" {+ O, C
app_id get the App ID of the publishing app from which every click came.
; s( j0 L' o, s. c& s ^4 `( G* Kcreative_name get the creative name as you inserted it on our portal.
* g5 m6 `$ D! N* |! m. N( R5 Rcampaign_id get the campaign ID that was automatically assigned to your campaign on our portal.' g" m" ?- {% t. K) E a
bid_cost get the CPC bid you used for each click. Go2mobi Dynamic Tracking Tokens/Scripts/API
0 X4 B4 i0 H- C9 m* }Tokens Description/ n1 |* t8 E6 F* z. A
{clickid} Go2mobi unique click id
/ h% Q# n% |0 O{campaign} Go2mobi campaign id
0 I. f4 [& _& V5 y- U{pln} Exchange placement name/ p6 v- P/ ~# x; l" e! R# _% J
{plid} Exchange placement id0 K8 X# Y/ M" A7 [5 u4 f0 n
{crid} Go2mobi creative id8 h' a. S% r6 H& q: S
{imp} Impression dimensions (width x height)
5 O1 C, ]7 @3 M/ j{cc} Exchange country code of user
8 b9 R) k6 W9 K8 P, S1 c{referrer} HTTP referrer url (if applicable)+ [$ w" b+ N j- S0 R# h
{referrer_domain} HTTP referrer domain (if applicable)$ p$ ~) F4 g( A d0 _
{isp} Carrier name of user
+ } |+ ~$ |/ y/ A1 ~{ip} IP address of user
5 e% [ U/ l. K2 I2 o2 T& v0 F{xip} Proxied IP address of user
$ E" c& ^$ [1 `5 b' O3 _1 O0 r{country} Carrier country of user
7 T: X! a! p7 e) o{region} Carrier region of user
/ u* H( b8 [! h- C( r" O$ m{city} Carrier region of user) B; e9 h6 C; I5 P! ]
{agent} Device user agent9 t5 O4 w0 ^' q' Z- G
{ua_hash} Device user agent SHA1 hash
6 C) R$ T, d. J! x# C* \/ G{device_vendor} Device make% Z. }$ |2 u' W; Q- B x7 i
{device_model} Device model" o4 i0 U: [7 X
{os} Device operating system
4 p9 [) E$ K& d* q! @{os_verion} Device operating system version
# x' t; k* X" |8 e' a5 L1 I( u$ o, S{year} Device year of release Decisive.is Dynamic Tracking Tokens/Scripts/API7 I. K) p0 ~; f6 t2 d
Macro Field Info
* H+ ]) K5 ]: i7 a/ {{{{bidhash}}} Unique impression ID (Use this to track conversions/actions)7 X, o1 r8 B- D5 Q; M+ I$ ]5 {! m
{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion)
, F) g% q- K8 D" y. o{{{creative_id}}} Creative ID (Identifies the creative used in the ad); ?& S. m7 m9 f7 {- H/ w7 z% j
{{{ad_name}}} Name of campaign
0 w: l! C% N, m5 v/ C{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …)
( V k- g6 n4 {6 S{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …). i) f( u1 `/ L1 K. m% A5 u) P
{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …)
4 P2 Z; S; r2 v{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …)# Z+ `' [# M6 L4 }% c4 S. h
{{{media}}} app or site0 U, A3 a$ s) x6 j
{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …)
, Q) W! D6 h( Y* I, L{{{ip}}} IP address of user. p: p; v3 P" W" o2 ~
{{{app}}} Name of app where ad is placed
( n5 F2 l) h. b! y{{{site}}} Name of site where ad is placed
/ t7 k" R+ d/ e5 s3 t' w& O7 H{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.
% y6 M7 L$ S( R$ b{{{ua}}} User agent string
! m2 Y+ s" N- I7 u{{{category}}} IAB Category of site/app
' S! ~# H0 Q* S" p7 V{{{subcategory}}} IAB Subcategory of site/app
; p. ?7 Y6 @3 {. y' |{{{idfa}}} iOS User IDFA Leadbolt Dynamic Tracking Tokens/Scripts/API [TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system
0 U8 q; b/ |4 y, P[CLK_ID] – Click ID as sub1 h* N+ R, p( O4 O
[PUB_ID] – LeadBolt’s publisher as sub_publisher
3 C; c$ N4 s8 |7 Q8 k[AD_GROUP_ID] – Sub Ad Group as sub_ad_group! Y- ^) e t. w' L
[AD_ID] – Ad ID as sub_ad BuzzCity Dynamic Tracking Tokens/Scripts/API {clickcode} To substitute the unique clickcode value associated with this click
+ ?& F$ p1 z, z* A e( v r{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering.( P5 W3 X4 n A. _( {5 V2 H
{random} To substitute a randomly generated value associated with this click0 ?* d' z3 L R. a, n8 i- t
{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z AirPush Dynamic Tracking Tokens/Scripts/API Tokens Description3 u W) f5 {5 P" ~
%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush.$ ~' P# h" \4 i) y
%d% IMEI (MD5 encrypted)
; r0 Z( q9 r9 `8 o/ }4 {( M%androidid% Device android id7 E6 a$ w8 M/ Q" y
%carrier% Carrier name( Z1 h/ `' w; `
%device% Phone model
s. J+ F# q) [%manufacturer% Device manufacturer name
1 y5 l0 c8 M- y+ E4 {%campaignid% Campaign Id
. g/ f \8 A# r0 v% l3 p" B" Q8 ? w5 H%creativeid% Creative Id0 E/ o; v% F( M& N; X; [7 D
%ip% Device ip address F9 I6 p$ K# g2 W0 K. J# f
%state% State+ X, D3 \5 [: L2 w5 i f$ \
%city% City5 r: q1 @9 T; ?% H/ U
%dapp% App Id
9 w& W- B9 m# U6 g: R2 P% ?%pubid% Application Developer/Advertiser Id
; A! V( e2 n+ Q( U%framework% Device OS Version Traffic Force:
O) M3 k7 O$ k* K' W4 _" T$ ^3 H" t+ u{site_id} – id of the site on whch the ad is shown# R n$ Y( [0 [; Q( h" c0 _
{channel_id} – id of the channel on which the ad is shown/ ~8 n+ s5 b4 C- r% \
{campaign_id} – id of the campaign
c* h) {" h* A1 s) j1 [{group_id} – id of the group0 I E1 c/ g) q* T+ C; Q
{ad_id} – id of the ad9 ]$ K0 W0 ~( e- Q$ I4 }" f! Y
{keywords} – list of keywords by which the ad was found
3 j0 Z; W, k1 A. D7 j# u1 N{v_country} – visitor country
6 x: u& y. s g! |{v_language} – visitor language
7 E, |" y* M0 M; g% Y% ]( a3 m{v_browser} – visitor browser
1 {4 x) h$ P3 Y1 j{v_os} – visitor operating system Traffic Factory:
: O$ s6 L2 Z- ]; b6 ^{campaign.id} Campaign’s id
6 f1 p$ F! ?- V% Z' [# m{target.bid} Target’s bid; g) }4 m: W) ]- m. S/ m
{banner.id} Banner’s id: s" O* V* F9 z' V
{banner.name} Name of the banner( G! i! B1 {# i( }: R- W2 P$ U
{banner.size} Size of the banner e.g. "338×235"5 R/ Y, l" c7 p9 W& ?: l8 ^: | K2 M
{target.name} Campaign’s target name
" O! n: z5 W5 Z; N4 K7 @{categories} The page’s categories
3 f6 L R' {' ~+ i3 [# B{user.country} 3 letters ISO country code of the user’s country. e.g. "FRA" for France
4 f2 G( g. i7 X4 e" K{user.browser} User’s web browser P- T# L9 L& d: ^/ p; r
{user.os} User’s operating system AdBucks:% e' _3 e! z% R( {( D
{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.
& ^3 @ [' q$ l! ~{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor.
) \$ m. O5 i) }{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized.5 r* m4 f$ v) s f# ^
{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.
( S7 \' g4 e: s" A7 s8 j( q% j* y) Y* }{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.
: i: J& J4 d8 p! S; T) Q8 @1 c k; M{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.* o ?/ i- X) C* M" V9 G9 x+ C
{size} : This is a tag that represents a shortcut equivalent to {width}x{height}.
+ O6 p" E5 f" C# S) f9 \- q{year} : This is a tag that represents the current 4-digit year (2014).( M! W8 ~) E6 E+ a4 R2 K: }
{month} : This is a tag that represents the current 2-digit month (09). Adxpansion:) r' m) {2 G# c' T* A6 W! E
{zone}2 v$ y2 L/ [7 A/ C- u! o) }
{keyword}) e0 d$ w x' N4 ?
{country} 50onRed:/ e8 X5 O# G- t9 j
{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id} 4 L$ g. j: G1 r( b
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