之前设置追踪,在token方面设置出错,逛论坛无意发现这篇文章,感觉对新手可能有些用处,有需要的可以看下,除了看token,还可以看下iAmAttila用的流量平台{:soso_e113:} 8 h; t2 X4 }$ P7 `' ^4 [1 Q3 a: Z4 E
iAmAttila’s TOP List of Traffic Source TOKENS & s& U' }" p# j
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ExoClick Dynamic Tracking Tokens/Scripts/API
& t. i7 R: x# k$ \0 P2 \2 sTokens Description
! h0 }; x' C/ s) ?. ]- W{campaign_id} ID of the campaign.* B$ z M& j8 _( z
{variation_id} ID of the variation. (Banner or landing page)
8 {9 q: E" M4 D [; ^/ f0 R9 P{src_hostname} Domain name where the ad is displayed." ]. K; C- A7 C- V0 R
{site_id} ID of the site where the ad is displayed.# p( [- X4 V, {$ }( G: c b
{zone_id} ID of the ad zone where the ad is displayed.
( y0 \9 l; K" Q7 H9 i9 Y{category_id} ID of the category detected.8 M/ U2 ~/ [% z% s
{country} 3-char country code of the visitor.& f" L( T1 s& o; W" ?
{time} Timestamp, used as a cache buster. MobPartner Dynamic Tracking Tokens/Scripts/API
: g4 T/ q8 ?. V1 y, @. OTokens Description) C& E* F" R3 z, `- \/ l
[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system3 u# u0 q2 G9 |6 ]/ N0 Q
[=DEVICEID=] The UDID of the Android device as device_id6 R- h, H& P+ @( e6 u! M) A
[=ANDROIDID=] The parameter for Android ID as android_id8 W F# H% k" @ ^6 I
[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address
, J1 t) G6 O* q' H5 Q" M5 V' d[=ODIN=] The ODIN of the Android device as odin
. I% {& u1 e% `5 R" a" B[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher
5 S1 b, t' T$ @0 y[=SERVICEID=] MobPartner’s service ID as sub_site7 `# t, {7 H% ~( _5 z7 T5 {
[=CAMPAIGNID=] Campaign name or ID as sub_campaign. Q N& Y2 S" o+ o6 X
[=ACTIONID=] The action ID as sub_adgroup8 r: D7 C; i% ~# T+ B I# X6 |
[=CREATIVEID=] Ad name or ID as sub_ad PopADS.net Dynamic Tracking Tokens/Macros/Scripts ! z1 O4 O) s' f1 A! h& U
[WEBSITEID] – ID of the website that was source of the popunder,- U% N z$ D. g, S* W2 t- g
[KEYWORD] – keyword that was used for keyword targeting,
& X3 y: l1 h V1 B( @& J: V[CATEGORYID] – ID of category that was used for targeting,3 K3 X; R) e) d1 p
[COUNTRY] – country of the visitor. PopCash Dynamic Tracking Tokens/Macros/Scripts
1 e6 B% i% e+ k" M" X: l' H1 l%siteid% – Site ID/ w+ O; F; R5 C
%cc% – Country Code Plugrush Dynamic Tracking Tokens/Macros/Scripts
+ K4 ]. f; N# L3 L* g9 _4 O{$id} – a unique ID of the traffic source/website; M& G2 g. P0 P
{$cc} – two letter country code of the visitor7 E. ~% r: Q( o X+ m
{$category} – the category of the traffic source/website
* a% B7 D0 n% X3 P( h/ G{$domain} – the domain of the traffic source/website
: L( \0 a7 L1 @1 w{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube)
) s# _1 z' o# a" b& t+ Y{$ad_id} – a unique ID of your ad (works on PlugTraffic only)
. l& R- w7 m. |8 H C2 B' }+ K{$ad_ref} – your internal ad reference (works on PlugTraffic only) SiteScout Dynamic Tracking Tokens/Scripts/API$ F8 h+ z+ L# X8 i9 ?
Tokens Description% c) d2 k! [' M2 {& e
{adId} Passes the unique ID # of the ad that was clicked.
1 A$ i' ~$ F3 P4 a% U8 b% v{siteId} Passes the unique ID # of the site where your ad was clicked.
' y6 ^5 x3 v6 K{campaignId} Passes the unique ID # of the campaign that received the click.7 W( t- C6 M5 X# I/ E. J% q
{networkId} Passes the unique ID # of the exchange where your ad was clicked.! R( ^) r! t6 U
{postbackId} Passes the unique ID # of the visitor that clicked your ad.7 Z8 ^5 I/ V0 F; i
{domain} Passes the domain name where your ad was clicked.
' _& o; C4 S5 ~6 A% K' Z$ G, t% u{pageUrl} Passes the URL of the page where your ad was clicked.
1 i4 a+ ^/ G2 W' z1 k9 b; u3 M- W{demographicIds} Passes the ID(s) of the applicable audience segments.
/ Y5 R" y+ J, F5 N{contextualIds} Passes the ID(s) of the applicable contextual categories.
$ {- ~/ [) P1 a* i% S{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only)
8 X' N, y5 U) S% W{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only)
8 L h' e% I) ~8 }; x{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only)0 Q! _) ]( z6 h
{carrier} Passes the carrier of the people that click your ads. (mobile only)- E- n) E# N. s% t2 D
{device} Passes the device of the people that click your ads. (mobile only)
+ \1 i3 f! L5 Z9 S: K+ }0 ^{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only)
& |- C! I" E/ p M$ k+ X" m{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only) StartApp Dynamic Tracking Tokens/Scripts/API/ E0 A( { [- ^% ?4 ]( N# A+ h
Tokens Description6 R; ^0 g8 C3 E0 j3 z$ ~0 g: i( K8 e
user_id get the Android ID or IDFA of the user who clicked your ad.
1 N$ q4 x; [: t; m8 E* p2 Gapp_id get the App ID of the publishing app from which every click came.: G* V. p0 U2 \! Y; U8 w
creative_name get the creative name as you inserted it on our portal.
2 N) T2 m& U3 e' N7 \) H) Hcampaign_id get the campaign ID that was automatically assigned to your campaign on our portal.# R+ u5 Q: C$ I1 p6 P) v
bid_cost get the CPC bid you used for each click. Go2mobi Dynamic Tracking Tokens/Scripts/API7 s3 {# _$ G0 M; A; L
Tokens Description
9 c7 B% d+ y2 R- O. H{clickid} Go2mobi unique click id
, d9 N* g3 H6 Q& }4 e! q{campaign} Go2mobi campaign id. n. a$ G! ]! L% L3 T
{pln} Exchange placement name
$ s# R+ B7 `# l9 I1 U- z{plid} Exchange placement id
! e5 b5 Y5 }; v1 y( B{crid} Go2mobi creative id
1 a: U* R% o1 F, u5 y8 M; y' K{imp} Impression dimensions (width x height): }5 G! k( y/ X5 h" h9 l4 o
{cc} Exchange country code of user
0 P$ f I, A) k4 N% z2 Y' S2 }{referrer} HTTP referrer url (if applicable)& ^/ U4 R: o( O
{referrer_domain} HTTP referrer domain (if applicable)9 w1 I) t* b2 o! V/ i
{isp} Carrier name of user# F% |" q' u$ X* N- g! |
{ip} IP address of user
2 h `, R$ D9 w/ d{xip} Proxied IP address of user7 `6 F* Y$ }1 n k
{country} Carrier country of user: N4 ^5 n9 n5 y: \( |
{region} Carrier region of user# U0 I% b% O" q( ~& D5 {" I
{city} Carrier region of user
' O; d8 F3 f. O$ N8 I{agent} Device user agent: f8 i# _7 t: p5 ?6 K) U K
{ua_hash} Device user agent SHA1 hash3 v/ `, J- B3 U+ j& r
{device_vendor} Device make
- Y2 ~( E. H& S$ I{device_model} Device model2 u# w5 Y6 E6 H
{os} Device operating system) R) Q7 L: v! D
{os_verion} Device operating system version
. }& v' u' G2 W+ ^+ i$ B{year} Device year of release Decisive.is Dynamic Tracking Tokens/Scripts/API- T2 x# v8 f) p" H+ e2 K! F/ k
Macro Field Info
3 ^; _( r7 o2 a+ Y6 Z3 z' u{{{bidhash}}} Unique impression ID (Use this to track conversions/actions)4 Y7 _ k0 b# h3 p5 d3 N! u9 A5 c) t0 e4 m
{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion)
- T: Q+ E. }% G7 x3 V{{{creative_id}}} Creative ID (Identifies the creative used in the ad)( d4 }% s+ R; H# s0 t
{{{ad_name}}} Name of campaign
+ I; k, S Q" y# s% B% o{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …)
2 F: X9 ~; M0 H9 H{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …)
0 x# U: M& m% ^0 B' ?{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …)" w; s' p$ { p D! G" e
{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …)% U) Z- o" Q. ^9 V( Q0 X( f# Y6 W
{{{media}}} app or site
1 v* e. f* d$ v{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …)
% m0 z/ O8 h' @9 v8 C3 u{{{ip}}} IP address of user
* P; g: F! A1 \1 q; \, R# }4 W0 U{{{app}}} Name of app where ad is placed
8 U, G. O6 O) ^ d' q{{{site}}} Name of site where ad is placed
, v( h& \. Z- K- |{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.6 b6 E, N$ ~- @0 f
{{{ua}}} User agent string
& k/ T2 J7 Q% s7 Q# P* Z) V{{{category}}} IAB Category of site/app
; x8 j. M- {' D% y4 R$ ?! |9 R8 m{{{subcategory}}} IAB Subcategory of site/app
0 w0 v$ F y9 |) B6 E7 E) |' { i! q{{{idfa}}} iOS User IDFA Leadbolt Dynamic Tracking Tokens/Scripts/API [TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system( `. X6 c( T+ l
[CLK_ID] – Click ID as sub1 ?5 o9 [$ g: v/ a+ O8 f
[PUB_ID] – LeadBolt’s publisher as sub_publisher
# D) r: V" d- [[AD_GROUP_ID] – Sub Ad Group as sub_ad_group. \" R1 f; U0 x( A
[AD_ID] – Ad ID as sub_ad BuzzCity Dynamic Tracking Tokens/Scripts/API {clickcode} To substitute the unique clickcode value associated with this click6 [4 O( t' [4 ~% v6 u1 b0 m
{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering.2 W' c8 F }! M+ d8 `! G
{random} To substitute a randomly generated value associated with this click/ H( E8 \% P5 N, S$ X
{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z AirPush Dynamic Tracking Tokens/Scripts/API Tokens Description
; b6 g$ k" K' r$ \: j0 f4 Z%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush.: A* C- O2 v& G) e( a2 l
%d% IMEI (MD5 encrypted)
: l0 k# e/ ] B# x T. M%androidid% Device android id
/ r+ G+ h/ f2 H& D `1 `. P%carrier% Carrier name
% |- G6 S( A! ]%device% Phone model) j8 l! E; h( G q
%manufacturer% Device manufacturer name) Q# M1 E2 @$ S8 @" B* |8 n. u
%campaignid% Campaign Id* ?, `- P' }% a8 @
%creativeid% Creative Id
e! |+ R8 Z; V. W q4 O: {5 @%ip% Device ip address- D. P4 X9 d N* k
%state% State
* Z& T) c& N$ E; i( w* p%city% City
' Q' |, g3 V) N( P9 l2 Z# R%dapp% App Id! l! F+ \' a* ^ D7 {) B
%pubid% Application Developer/Advertiser Id
; v- W) C/ X/ V" W8 N%framework% Device OS Version Traffic Force:
: p/ I* ] ~: c1 L+ X{site_id} – id of the site on whch the ad is shown3 ~- ]' a3 e( d! f5 S( T; X0 s/ R
{channel_id} – id of the channel on which the ad is shown
& a' s4 @% ~& E( x5 v. b6 k. N{campaign_id} – id of the campaign
+ g* M0 F! p( ~! K" K9 `% l{group_id} – id of the group4 N, |' }9 p& B- @6 F7 q& x
{ad_id} – id of the ad
: i, F$ X2 J5 Q/ y1 L{keywords} – list of keywords by which the ad was found7 }4 A; R" w) m+ L$ q- k( p, I
{v_country} – visitor country- W0 d, ]# R- o% @1 W
{v_language} – visitor language
4 y4 Q$ I* w: f& i7 g* j{v_browser} – visitor browser) {$ t3 n* W. j. r6 f* B* B2 B
{v_os} – visitor operating system Traffic Factory: U* m: \) j( I! b8 h( d0 J0 z' }8 w* l
{campaign.id} Campaign’s id3 V/ a7 X8 P q' x5 Y
{target.bid} Target’s bid/ J: {8 A4 x! K# B8 N
{banner.id} Banner’s id
0 X+ p% \/ Z/ N{banner.name} Name of the banner
8 ~6 F n4 L- p1 r" w9 V. }{banner.size} Size of the banner e.g. "338×235"1 ~+ L6 x7 p% e0 w0 B: B
{target.name} Campaign’s target name1 E9 ^1 q' f" f. ~& s
{categories} The page’s categories. E' _( e9 c; r( I" b
{user.country} 3 letters ISO country code of the user’s country. e.g. "FRA" for France5 B. S4 t! l1 O1 X' m. O$ J
{user.browser} User’s web browser
1 J! N+ t0 o Z& c/ u4 t6 D4 ?( x{user.os} User’s operating system AdBucks:
2 w7 |4 w# ?6 m1 E6 @# g{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.
$ N" j3 F V; C* D8 x# J; P{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor.
' z2 I' |- V2 R# A. m- H$ v{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized.3 x- [; d1 c2 P9 V8 W
{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.$ a+ y: L1 i, ?( U
{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.
# Y3 S. ]5 ^5 B/ ?7 f4 c9 z{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.
7 s& I5 n# h6 U1 S/ R2 ]{size} : This is a tag that represents a shortcut equivalent to {width}x{height}.! N7 s; w, q1 G+ ?; L
{year} : This is a tag that represents the current 4-digit year (2014).
7 s, Z6 D* Z0 D+ F4 L. M6 k{month} : This is a tag that represents the current 2-digit month (09). Adxpansion:
( n# g$ N$ n( F" X0 r$ l6 l{zone}4 w, Y" d S% C1 W1 l
{keyword}
) N/ \8 I8 X& v$ v5 C& \{country} 50onRed:
% `, f3 o) n2 N8 b{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id}
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