之前设置追踪,在token方面设置出错,逛论坛无意发现这篇文章,感觉对新手可能有些用处,有需要的可以看下,除了看token,还可以看下iAmAttila用的流量平台{:soso_e113:}
2 y9 e( {4 D3 V: M1 W, jiAmAttila’s TOP List of Traffic Source TOKENS
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, w" N7 s% w. ]2 c. S( \8 `ExoClick Dynamic Tracking Tokens/Scripts/API5 W. d% g6 ~ c0 d6 A6 g* }
Tokens Description; O6 N" u1 Z E+ k& c' a/ {! F
{campaign_id} ID of the campaign. r" B4 d0 x3 k
{variation_id} ID of the variation. (Banner or landing page)
# k& a s7 e. n( O9 d7 ]{src_hostname} Domain name where the ad is displayed.$ q( @+ `8 P3 z
{site_id} ID of the site where the ad is displayed.) c8 C$ O# E7 ?% X$ R4 ^" I: I
{zone_id} ID of the ad zone where the ad is displayed.
3 h3 r% _0 O4 e( L8 ]. ?% S0 y5 v* g{category_id} ID of the category detected.
3 N- [" c( v6 k' M* h& a+ i{country} 3-char country code of the visitor.
6 \: l |: D- Q3 h0 Z{time} Timestamp, used as a cache buster. MobPartner Dynamic Tracking Tokens/Scripts/API7 N X! y, T1 {
Tokens Description
7 U" M; Y D7 P2 r' U( D" ^( B[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system
0 b0 ~0 c* Y, r[=DEVICEID=] The UDID of the Android device as device_id
9 _$ Z; k, [- m, r( E[=ANDROIDID=] The parameter for Android ID as android_id
$ w- p+ c' _4 G7 b) U' u[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address9 Z/ y& F" a: e9 e# D/ E" v9 Z& Y
[=ODIN=] The ODIN of the Android device as odin+ \& { L2 A8 O2 b4 ?4 }3 N
[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher
% ?6 a4 b& G! t% b[=SERVICEID=] MobPartner’s service ID as sub_site
$ y# E" k: {( i5 [[=CAMPAIGNID=] Campaign name or ID as sub_campaign
4 F, d, u2 F9 L: o5 {, _- v* u[=ACTIONID=] The action ID as sub_adgroup' B6 Q8 q3 H% a' u/ X9 l3 y8 ]" Y
[=CREATIVEID=] Ad name or ID as sub_ad PopADS.net Dynamic Tracking Tokens/Macros/Scripts
3 m8 x$ Z6 P* o: B" m[WEBSITEID] – ID of the website that was source of the popunder,
7 l; q- C- r0 l, \7 b; R% t y[KEYWORD] – keyword that was used for keyword targeting,
/ N9 f9 p v0 Q5 e" O[CATEGORYID] – ID of category that was used for targeting,% R* D% u8 E0 E4 q) c0 O# N
[COUNTRY] – country of the visitor. PopCash Dynamic Tracking Tokens/Macros/Scripts2 D9 y3 k1 D- u" ^9 L: w
%siteid% – Site ID
( k6 @* q- j2 ^. c5 s6 {%cc% – Country Code Plugrush Dynamic Tracking Tokens/Macros/Scripts
# p8 S: }7 {0 d" n. d{$id} – a unique ID of the traffic source/website( v: S1 e2 t3 n8 p2 t% Q; k3 z: R+ R
{$cc} – two letter country code of the visitor8 A4 n0 j& S; v; i# e) \* J
{$category} – the category of the traffic source/website
/ W4 \5 a d6 n( [# \{$domain} – the domain of the traffic source/website" d+ f1 t: R$ \& W# D
{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube)
4 X0 ~; {$ f' r* |0 H- Z% M{$ad_id} – a unique ID of your ad (works on PlugTraffic only)
1 S# i. [5 I* a! E% ~, A9 ^, {{$ad_ref} – your internal ad reference (works on PlugTraffic only) SiteScout Dynamic Tracking Tokens/Scripts/API" z! V' t$ E2 B9 ~
Tokens Description
+ d8 \) r, n9 h2 G k4 E{adId} Passes the unique ID # of the ad that was clicked.
. r' n* ]0 b* r: H* C{siteId} Passes the unique ID # of the site where your ad was clicked.$ e' r% I9 C% ~$ @ h
{campaignId} Passes the unique ID # of the campaign that received the click.
6 |+ k1 V2 r+ B) _2 k{networkId} Passes the unique ID # of the exchange where your ad was clicked.
! M: U5 v% |& P6 n4 g5 d{postbackId} Passes the unique ID # of the visitor that clicked your ad.) Y' a+ a# @- l. n6 W
{domain} Passes the domain name where your ad was clicked.
) z5 \1 e0 e5 e% U! D' z3 c% W9 Z{pageUrl} Passes the URL of the page where your ad was clicked.( G) j- d& m/ B, f
{demographicIds} Passes the ID(s) of the applicable audience segments.! C, z, b ~; T+ F* Q5 M9 z
{contextualIds} Passes the ID(s) of the applicable contextual categories.
& R! U5 A' b Q/ l& O{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only)( B* ^8 Q" K* Z% a0 }9 F0 Y6 s
{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only)
& r3 `7 _& K# x% H' d{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only): T9 }. S1 a G8 r3 G0 e
{carrier} Passes the carrier of the people that click your ads. (mobile only)
7 M G& k, s4 N2 L3 Z: ~5 G* @{device} Passes the device of the people that click your ads. (mobile only): Y" ^. e& u, p: j# H+ e
{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only)2 M% k4 I) O3 W4 Q
{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only) StartApp Dynamic Tracking Tokens/Scripts/API- g8 m- n8 Q# M! c3 B& `
Tokens Description
+ _( R' q" r. A! ?1 _ j! b! Puser_id get the Android ID or IDFA of the user who clicked your ad.
- C2 w6 V+ W& U A' lapp_id get the App ID of the publishing app from which every click came.
9 x- G& ]. b% K3 _0 e. Z4 l( ~, icreative_name get the creative name as you inserted it on our portal.# _$ X+ I% ]: L( Q, k
campaign_id get the campaign ID that was automatically assigned to your campaign on our portal.. Y8 ]. u0 K. Y
bid_cost get the CPC bid you used for each click. Go2mobi Dynamic Tracking Tokens/Scripts/API
/ K6 u1 \- o+ \. R' K. o" k# ?Tokens Description j7 O$ k# p; R8 s: R7 D
{clickid} Go2mobi unique click id
1 m% ?( ~& L; T! _{campaign} Go2mobi campaign id; |# V1 H( b' j* q u' b q0 F4 [
{pln} Exchange placement name
5 e# k6 L' M }" [' _' U{plid} Exchange placement id n% t6 `2 H0 t' c6 B
{crid} Go2mobi creative id& _/ ~) u- u$ ?8 e& j( ]. ^
{imp} Impression dimensions (width x height)
( @! B: }( G v( \ C{cc} Exchange country code of user; N- l- a$ l. ?. {! G) `
{referrer} HTTP referrer url (if applicable)7 O# W) S( p/ {) z3 @
{referrer_domain} HTTP referrer domain (if applicable)
+ a1 Y& a) a! L' Q, V. n8 G$ W{isp} Carrier name of user/ {7 k0 a6 K- P" W" R7 y
{ip} IP address of user7 |4 W- b0 b, g$ B$ j7 ^
{xip} Proxied IP address of user
' t" D. H c6 k. ?' l. d; R; H{country} Carrier country of user) T' S4 W; p- s/ a- q
{region} Carrier region of user
4 f2 e/ k' ?& P4 Y: F, s{city} Carrier region of user
" S3 v& e% P2 L% x" ^{agent} Device user agent
7 Z- F) \* i0 M{ua_hash} Device user agent SHA1 hash
5 O3 m. I2 s7 r; E) |. U+ O. _{device_vendor} Device make! P( U8 }* N/ r& g7 E+ G* I X e& X8 k
{device_model} Device model' n& r/ l6 e# q! ]
{os} Device operating system7 d) C8 R, k2 J! Y- j
{os_verion} Device operating system version
! [) }& M2 \$ M2 a: [{year} Device year of release Decisive.is Dynamic Tracking Tokens/Scripts/API# x9 I* p% v9 S: t+ E& I
Macro Field Info. e% S h! ?: y% B& y
{{{bidhash}}} Unique impression ID (Use this to track conversions/actions)
( H( N& C% y& r6 Q* D{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion)8 w+ N" t3 F. C7 y
{{{creative_id}}} Creative ID (Identifies the creative used in the ad); z y u5 f0 R. Y9 l) L
{{{ad_name}}} Name of campaign
& n% M- c8 U: R2 f, W{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …)
* W2 a- W `* ^. ^( Z9 F+ Y{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …)
% k7 h7 K8 f3 n1 [" z{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …)6 y3 @, ~. C$ U
{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …)( S% g' H7 {4 `# J B
{{{media}}} app or site
" o( R* P6 k4 R/ h5 k/ e: b% y{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …)
# W# b* S! V ~( p4 e{{{ip}}} IP address of user* z/ n1 T/ Y, u. q' d
{{{app}}} Name of app where ad is placed7 l* Y p, e; M
{{{site}}} Name of site where ad is placed0 e* m: k1 I! T$ d
{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.
7 E$ q. G4 O; m+ H; {{{{ua}}} User agent string
5 n" M( \6 [5 \% E3 @" ]; S" N{{{category}}} IAB Category of site/app
+ f) t, s ^, j7 z! F{{{subcategory}}} IAB Subcategory of site/app- M' H* q2 s) o# H
{{{idfa}}} iOS User IDFA Leadbolt Dynamic Tracking Tokens/Scripts/API [TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system" F6 F8 c$ d8 e& e
[CLK_ID] – Click ID as sub1
) h0 q! G, J2 V+ O, V/ v2 u" Q3 f[PUB_ID] – LeadBolt’s publisher as sub_publisher; u7 m, u* f% K4 V9 k' t7 A; x+ c
[AD_GROUP_ID] – Sub Ad Group as sub_ad_group3 K8 G3 C0 O; H/ g/ y" G
[AD_ID] – Ad ID as sub_ad BuzzCity Dynamic Tracking Tokens/Scripts/API {clickcode} To substitute the unique clickcode value associated with this click
}1 x0 U6 O$ S( G7 O{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering.! A7 }, s6 ~- f6 x9 }
{random} To substitute a randomly generated value associated with this click) {: J6 `9 I" F: S
{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z AirPush Dynamic Tracking Tokens/Scripts/API Tokens Description4 d/ u, j. T- `/ a- w5 ^9 G
%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush.* C G- n. V b8 g* d: Q' r, C
%d% IMEI (MD5 encrypted)0 {2 C) O5 I5 q- s3 V/ k
%androidid% Device android id
4 v+ v9 S1 [6 B! W* M; v%carrier% Carrier name, q+ _0 I6 f: ^6 y
%device% Phone model) z# B9 [6 a t% e
%manufacturer% Device manufacturer name
) ? h5 M& c, p! v- K% D8 O! U%campaignid% Campaign Id
% W" N; O$ O$ K% {, T%creativeid% Creative Id: m6 C# `: n! c$ |
%ip% Device ip address
$ x7 t/ K0 ?: C& V! f/ _%state% State# g" c" S& ^6 {) z1 T
%city% City- b# m0 F1 y$ I6 c/ e, C
%dapp% App Id1 M; b$ t; j( i: @' Z! Z
%pubid% Application Developer/Advertiser Id
9 f- P* M9 _- N6 h! K%framework% Device OS Version Traffic Force:
2 R+ Z7 S1 O% }! P8 T% C- ^" G8 i+ b{site_id} – id of the site on whch the ad is shown0 l6 t3 c6 E1 Q
{channel_id} – id of the channel on which the ad is shown6 i$ v& v5 @( P1 k# I
{campaign_id} – id of the campaign
4 i4 P* d) w ]' u L. `. e( \+ A; k{group_id} – id of the group1 O. _+ o: Y3 c6 s9 \% C; Z' k6 P7 x
{ad_id} – id of the ad
, t, n* j% h5 H" r& K{keywords} – list of keywords by which the ad was found
; p/ l9 j |& g# J1 c6 P% W/ O{v_country} – visitor country
2 Z. q# q$ u( V7 D* y% q I0 l, J{v_language} – visitor language, @& d- q8 `3 x
{v_browser} – visitor browser2 I- i) A# s u5 G; ^- j
{v_os} – visitor operating system Traffic Factory:8 A$ @ }* e E
{campaign.id} Campaign’s id
: Y& w3 ^) J& w: Q5 s{target.bid} Target’s bid
$ o' d" q" v$ B{banner.id} Banner’s id
4 e; }4 L( ?) u4 X# L8 z F$ G% R{banner.name} Name of the banner
5 d( _+ s: ^0 O* O{banner.size} Size of the banner e.g. "338×235"
6 J# F, l) c- P5 y{target.name} Campaign’s target name
3 b/ j7 o- ~' `% @+ J+ Z; y$ U+ M; U{categories} The page’s categories1 x% \! l- Q- T8 ~* j* h, l
{user.country} 3 letters ISO country code of the user’s country. e.g. "FRA" for France
# a7 D+ T1 F# B# _9 \- b y% ~" S{user.browser} User’s web browser
( A; r% U+ U! i" u. j; K; o; ~{user.os} User’s operating system AdBucks:5 `, o; ]1 i2 S( Y
{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.
7 {# y/ c- z1 N$ s$ J: D{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor.
* k- {& y0 X1 {{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized.0 l3 w0 q: x7 X: j
{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.+ ~* `* @1 w" s; N
{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.
4 M( Y4 P4 F, ^) Y4 S{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.
: q6 X$ @, W4 ], _" Y{size} : This is a tag that represents a shortcut equivalent to {width}x{height}.
, d- v$ W5 n- |{year} : This is a tag that represents the current 4-digit year (2014).
! g. V9 ?: o7 g Z4 @& B- {{month} : This is a tag that represents the current 2-digit month (09). Adxpansion:
5 A9 X2 @/ N& M6 t* p% V{zone}4 R: Z5 y) K+ V d
{keyword}
( Z. H4 A$ {6 g' M" }4 M6 I3 I6 B: c1 @{country} 50onRed:
+ n4 P5 e/ p7 |% F( ?{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id} + R' A4 P8 L) d+ H7 J6 y% \# [4 u
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