之前设置追踪,在token方面设置出错,逛论坛无意发现这篇文章,感觉对新手可能有些用处,有需要的可以看下,除了看token,还可以看下iAmAttila用的流量平台{:soso_e113:} % y9 \3 }3 e! [" q% R' M+ k
iAmAttila’s TOP List of Traffic Source TOKENS ! u, j" [0 ?# T8 n' W. L7 O0 t2 i
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ExoClick Dynamic Tracking Tokens/Scripts/API
2 q" C, G3 `1 F5 k: WTokens Description* @7 g4 U4 d4 L3 o/ H
{campaign_id} ID of the campaign.
4 J# Z \ f. R8 H1 U# U{variation_id} ID of the variation. (Banner or landing page)
$ o8 F/ t0 ^' J# Z4 L{src_hostname} Domain name where the ad is displayed.
7 O: R, f' A/ T) P1 E- j{site_id} ID of the site where the ad is displayed.
" g0 N# u: G9 v, J{zone_id} ID of the ad zone where the ad is displayed.
9 ]! Z4 A# C' h' r{category_id} ID of the category detected.$ r$ S# D) C# y
{country} 3-char country code of the visitor.
. a# T* _1 ?( O+ \" S5 r' v" c{time} Timestamp, used as a cache buster. MobPartner Dynamic Tracking Tokens/Scripts/API( f0 V, I+ _6 k9 m4 D: t! K
Tokens Description( c# i! c* t0 G' W) {0 q2 K
[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system) D9 m0 m. b" l! a; G, a
[=DEVICEID=] The UDID of the Android device as device_id& N. P# M- p- ?/ a0 v8 Y$ D5 _
[=ANDROIDID=] The parameter for Android ID as android_id) Q- C/ N, \( P4 \" e
[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address
4 _5 I2 J$ | Y3 q[=ODIN=] The ODIN of the Android device as odin
2 ^% e4 u* ?, @) C- {" D! h[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher$ }2 Y8 p/ c: z- F0 ^2 }
[=SERVICEID=] MobPartner’s service ID as sub_site
) `( \, N4 v/ k3 j! g* B( U[=CAMPAIGNID=] Campaign name or ID as sub_campaign
; u0 A8 D2 r" ]+ j[=ACTIONID=] The action ID as sub_adgroup
( w" F/ w# n' S9 [7 Y" p[=CREATIVEID=] Ad name or ID as sub_ad PopADS.net Dynamic Tracking Tokens/Macros/Scripts
3 h3 _ F y9 `4 Z' k8 s[WEBSITEID] – ID of the website that was source of the popunder,
, H% z* a* r' J[KEYWORD] – keyword that was used for keyword targeting,( O, E3 b5 f R' c1 o$ s/ u9 i
[CATEGORYID] – ID of category that was used for targeting,
; L# ^1 g$ w. h4 T; _[COUNTRY] – country of the visitor. PopCash Dynamic Tracking Tokens/Macros/Scripts
% G$ a {6 P: D `9 i%siteid% – Site ID5 f; ~7 l" V( M
%cc% – Country Code Plugrush Dynamic Tracking Tokens/Macros/Scripts& s$ |. ?4 h4 _9 r# t' S
{$id} – a unique ID of the traffic source/website- }9 D6 I* k7 _/ s
{$cc} – two letter country code of the visitor
' J8 Q6 G7 I4 [9 D3 X; Q" T{$category} – the category of the traffic source/website
- V r& S- e2 g8 g: v) ]/ q e{$domain} – the domain of the traffic source/website
& ^- |( ^3 i+ s4 _( m e{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube)+ \, o9 {' R6 Z: ^5 e
{$ad_id} – a unique ID of your ad (works on PlugTraffic only)
) g2 t, [4 m& Q, y: n& A{$ad_ref} – your internal ad reference (works on PlugTraffic only) SiteScout Dynamic Tracking Tokens/Scripts/API
/ P. o' P& @1 E; `/ y% nTokens Description
2 ?! W9 S/ ]# i/ q% C{adId} Passes the unique ID # of the ad that was clicked.
0 l3 y+ ?& t4 D{siteId} Passes the unique ID # of the site where your ad was clicked.
3 `: F2 O; B/ a7 ]{campaignId} Passes the unique ID # of the campaign that received the click.+ f. j6 L! C8 f
{networkId} Passes the unique ID # of the exchange where your ad was clicked.
/ H: G$ m' d" \{postbackId} Passes the unique ID # of the visitor that clicked your ad.+ T8 ~( S* f1 u1 L0 o6 ]' m
{domain} Passes the domain name where your ad was clicked.+ q, _* L* X9 R. k% `: y+ _
{pageUrl} Passes the URL of the page where your ad was clicked.- k) x! i' n ^, C/ b: o, c
{demographicIds} Passes the ID(s) of the applicable audience segments.- C& r: L$ ] c
{contextualIds} Passes the ID(s) of the applicable contextual categories.
: w9 J5 m9 N1 P8 r; s- e8 n{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only)
# m* M' }$ c% v8 A{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only)
$ N% p7 _! z6 @+ `2 c4 \{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only)6 b- X6 h. K% x( W# l
{carrier} Passes the carrier of the people that click your ads. (mobile only)
+ X' F1 w* F; m4 U0 t8 N9 }7 @{device} Passes the device of the people that click your ads. (mobile only)
9 l; U6 j; Z6 S{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only)4 T7 @: z+ q# r# I
{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only) StartApp Dynamic Tracking Tokens/Scripts/API; l) m) ?2 ]0 u, c* K+ H
Tokens Description
9 ~2 {2 L1 K0 i+ q+ Guser_id get the Android ID or IDFA of the user who clicked your ad.
$ Z0 `7 r2 H4 J* {app_id get the App ID of the publishing app from which every click came.
: S# m0 j$ Q* Icreative_name get the creative name as you inserted it on our portal. D. T4 T: k8 S! V8 }, ^
campaign_id get the campaign ID that was automatically assigned to your campaign on our portal.1 M: r5 K& Z1 x2 U% Y
bid_cost get the CPC bid you used for each click. Go2mobi Dynamic Tracking Tokens/Scripts/API
: w* m# c0 f5 A) Q I5 _ m ~: TTokens Description, d$ m! |. ?. E \7 ?0 Z2 h
{clickid} Go2mobi unique click id
2 Y, n* v' v1 R. X; A8 ?{campaign} Go2mobi campaign id8 k& _0 L% ~* @( |! B
{pln} Exchange placement name
# A, D4 ]; F% x1 [{plid} Exchange placement id
3 m5 q. Q, [8 [0 Y. \: v{crid} Go2mobi creative id4 V" b/ R1 {$ V- I7 R
{imp} Impression dimensions (width x height)( C0 H0 i/ o- s) Q ~ \8 ~
{cc} Exchange country code of user
: y8 i8 C) f; T- v. K2 R{referrer} HTTP referrer url (if applicable), s2 w/ q% m' v3 o4 Y
{referrer_domain} HTTP referrer domain (if applicable). Q3 c9 {( F! H6 U
{isp} Carrier name of user
& O/ l! y) S4 E0 B. H{ip} IP address of user, n0 p# U( h! N4 N' Z# I
{xip} Proxied IP address of user0 J/ ^0 m( t$ ?$ Q- y; }) F
{country} Carrier country of user
" A' M/ J+ ]3 s. Q: h- m* I{region} Carrier region of user8 n2 }) p- q) Z4 _0 _( `5 a* ~
{city} Carrier region of user
5 y6 b; G2 [8 Q5 x5 a! w{agent} Device user agent1 g/ C& i( g1 g* ~
{ua_hash} Device user agent SHA1 hash
$ M9 D1 e& `9 q$ ?{device_vendor} Device make/ S9 A9 c6 N# t1 |2 S
{device_model} Device model
( t- T" W8 ^! v1 _) w{os} Device operating system j5 Y w7 V" X
{os_verion} Device operating system version" y% i, p0 A) p. V
{year} Device year of release Decisive.is Dynamic Tracking Tokens/Scripts/API% b" v& A" J. c& y
Macro Field Info, g" R3 g# w( `$ }" g7 }4 X* V
{{{bidhash}}} Unique impression ID (Use this to track conversions/actions)! c: b5 r9 O# C% J" X# J6 Y
{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion)
* D1 c7 D O8 B/ t+ `{{{creative_id}}} Creative ID (Identifies the creative used in the ad)) A: n4 B- w6 q6 W' t
{{{ad_name}}} Name of campaign" k) I# {0 G, M- O/ H7 L
{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …)8 e+ Q- K1 I* [0 C* U
{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …)
' \% {& z O( {& n. r; i V{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …)8 \% b; N* a! D, D
{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …)
! u0 ~' r z/ e, g4 b{{{media}}} app or site
5 o& U* X$ \3 g+ S) a; d& M7 x, Q{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …)% v- U$ `3 G/ u4 \8 d9 b y l B7 e
{{{ip}}} IP address of user
$ w* |0 Z/ M, p( R2 U{{{app}}} Name of app where ad is placed4 A7 o% J; m5 w( W+ s" z4 c* C
{{{site}}} Name of site where ad is placed
9 h4 S9 y! p; s1 ^% j{{{placement}}} Combination of site and app. Name of either site or app where ad is placed." X* F9 u) U4 O, G- R- ]- k; y& N
{{{ua}}} User agent string) P! u8 ]6 M4 Z8 j/ v' e8 R( a7 l
{{{category}}} IAB Category of site/app
7 T7 d! c' j! c3 j) m; x9 \{{{subcategory}}} IAB Subcategory of site/app
% O9 W; X8 u/ i{{{idfa}}} iOS User IDFA Leadbolt Dynamic Tracking Tokens/Scripts/API [TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system/ N4 `- @! i4 p" B W/ B
[CLK_ID] – Click ID as sub1
6 t" F) j4 o- V- u% I' m, d[PUB_ID] – LeadBolt’s publisher as sub_publisher
+ q. S; O6 v. r6 _0 j* @7 \[AD_GROUP_ID] – Sub Ad Group as sub_ad_group: S& N: c8 o" ], V- n/ B: v6 [$ J
[AD_ID] – Ad ID as sub_ad BuzzCity Dynamic Tracking Tokens/Scripts/API {clickcode} To substitute the unique clickcode value associated with this click5 G+ A/ \8 j* L7 V) _3 x2 }' H8 j
{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering.$ Y, w" \: c9 ?! Q; ?) Q
{random} To substitute a randomly generated value associated with this click; j3 y5 J5 y. R( m, r
{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z AirPush Dynamic Tracking Tokens/Scripts/API Tokens Description6 W8 }, L4 q9 L- }9 P. c/ P
%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush.( {9 s% ]7 H4 z$ ^, S4 s
%d% IMEI (MD5 encrypted)
$ s) j4 }7 [* I9 g; z/ u%androidid% Device android id
# m* _* M& G& U%carrier% Carrier name
3 Q% M* r- Q! Z7 r%device% Phone model) e& c. K5 W1 c9 K% M
%manufacturer% Device manufacturer name2 ?( q! d# I, h
%campaignid% Campaign Id6 A/ H* A3 M3 ~/ ~" \
%creativeid% Creative Id" v. W0 U* y" w& q
%ip% Device ip address
4 x( T( \/ U7 g( V1 {%state% State o0 i1 R& V/ {1 A4 o7 a
%city% City
! x* I1 L5 w* m. O%dapp% App Id
5 V4 |- q+ @2 F- t%pubid% Application Developer/Advertiser Id( ~" f4 l; H) D! O; o, |2 v5 v
%framework% Device OS Version Traffic Force:
* ] ~- X6 R* `& _{site_id} – id of the site on whch the ad is shown0 T7 h- ?# M9 D0 R, v* b
{channel_id} – id of the channel on which the ad is shown
' U) d5 z, e R) w/ b2 ]{campaign_id} – id of the campaign s' O* K) |/ K% m: i/ x y
{group_id} – id of the group. @; p* w3 ` d1 b; l8 ]% ?' ]
{ad_id} – id of the ad
9 u D d3 C( V{keywords} – list of keywords by which the ad was found& @* V0 i/ S: k
{v_country} – visitor country
5 W6 C% P$ f$ x0 C. ?1 ~# H{v_language} – visitor language* w6 [ v/ S' J# A7 A. V
{v_browser} – visitor browser
, p; B8 [8 n; Q+ Y* L) H{v_os} – visitor operating system Traffic Factory:% u6 O" b- S9 p& Z& W
{campaign.id} Campaign’s id
5 b0 E8 B* `' X* k" P: Q3 A' \{target.bid} Target’s bid& l( Z$ l8 ]: X9 B/ I" ?5 b
{banner.id} Banner’s id
7 _5 o0 D& p# J8 `* E& ?/ d{banner.name} Name of the banner
6 { p) O8 e* V+ A! U \8 U$ l{banner.size} Size of the banner e.g. "338×235"
1 @3 ]* a* p' T1 `{target.name} Campaign’s target name( L, M y. z5 W; h) E( H- y0 L
{categories} The page’s categories
* `. S7 T- o, B; e, H% y; t{user.country} 3 letters ISO country code of the user’s country. e.g. "FRA" for France, B! I/ Q% L; u! u. y
{user.browser} User’s web browser/ F. J: Y" m; F2 b1 E3 ~
{user.os} User’s operating system AdBucks:
6 i: o! c( }4 i0 D- t: Y{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.4 r* a" j! ^3 K
{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor.
5 L8 \2 h. ^) Y9 s9 u2 W% I# W{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized.- f/ T% b3 P- D, R0 Q: G
{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.
: i' I( R; m7 s+ _ v* v% l6 I: s3 u{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.
$ N: d0 U8 k; `9 @( `. S0 O+ E{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.
! \8 e" Z( o% w6 A6 }# j& \/ L{size} : This is a tag that represents a shortcut equivalent to {width}x{height}.7 l9 c' u# x, j( a+ E( }1 P# I
{year} : This is a tag that represents the current 4-digit year (2014).$ l2 G9 f1 B& O
{month} : This is a tag that represents the current 2-digit month (09). Adxpansion:
# J, Y/ U! Z3 p{zone}
& S. w+ U8 C/ `{keyword}% E4 Z2 n D: Q: h: y2 V
{country} 50onRed:
j$ @+ D/ B6 L7 [7 T& @% B{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id}
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