之前设置追踪,在token方面设置出错,逛论坛无意发现这篇文章,感觉对新手可能有些用处,有需要的可以看下,除了看token,还可以看下iAmAttila用的流量平台{:soso_e113:}
7 k/ S. X8 Y( z" `' X- UiAmAttila’s TOP List of Traffic Source TOKENS
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ExoClick Dynamic Tracking Tokens/Scripts/API+ K H3 r8 ~# F3 \- n
Tokens Description. ^/ {+ G. W, \ w! \- i
{campaign_id} ID of the campaign.- h0 T" i8 O5 w$ C3 ~; f
{variation_id} ID of the variation. (Banner or landing page)
/ y, }) o- k5 G4 q" ~% `2 ]: h{src_hostname} Domain name where the ad is displayed.1 {5 M" v5 L. y) k) z( e* B/ B$ c
{site_id} ID of the site where the ad is displayed.1 s( S0 S, O0 v/ ?
{zone_id} ID of the ad zone where the ad is displayed.
* J9 A, u" X* X{category_id} ID of the category detected.0 b+ ~# v- Y3 }9 F2 h' e( }6 ~% g
{country} 3-char country code of the visitor.
2 ?3 S( ?+ N$ Q3 [- ?+ e, [{time} Timestamp, used as a cache buster. MobPartner Dynamic Tracking Tokens/Scripts/API; E9 `$ m! W3 @( q# n9 ]
Tokens Description
+ j* Z# u; T8 H) W, H[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system
9 O& W1 P! o" M7 G) G[=DEVICEID=] The UDID of the Android device as device_id9 n$ W; Y1 u* R) o. @, }
[=ANDROIDID=] The parameter for Android ID as android_id
0 `# a- u% n! X6 W. f[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address$ ~! ]) a# p7 H3 P
[=ODIN=] The ODIN of the Android device as odin
" p7 J2 S. r4 `, e0 F( s[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher
) K. f/ U( [. T# H[=SERVICEID=] MobPartner’s service ID as sub_site
6 Y: N9 q& ~1 |! m) F' l/ b[=CAMPAIGNID=] Campaign name or ID as sub_campaign* {: y% M' y; ^+ ^) T7 e
[=ACTIONID=] The action ID as sub_adgroup
2 w8 |% ~ k- y0 O) r& g) u[=CREATIVEID=] Ad name or ID as sub_ad PopADS.net Dynamic Tracking Tokens/Macros/Scripts
4 \5 s: F4 _, F[WEBSITEID] – ID of the website that was source of the popunder,7 {0 x: V) P0 w$ v3 z {& T- Z- j6 H9 \
[KEYWORD] – keyword that was used for keyword targeting,
- n& z2 u8 q/ e* W E: E[CATEGORYID] – ID of category that was used for targeting,8 u3 O! k$ `1 m4 F3 j
[COUNTRY] – country of the visitor. PopCash Dynamic Tracking Tokens/Macros/Scripts2 N* @! ?( u; i3 j$ E7 K! b
%siteid% – Site ID$ G7 L5 V6 M+ W( g* q
%cc% – Country Code Plugrush Dynamic Tracking Tokens/Macros/Scripts
V2 j; z4 ~& i S2 y0 u I{$id} – a unique ID of the traffic source/website
9 x5 E) }4 f3 _& j1 X" h{$cc} – two letter country code of the visitor
; }/ m$ m4 P6 v6 r. g; x7 I{$category} – the category of the traffic source/website9 U$ D" d0 L1 T! Y" F: y
{$domain} – the domain of the traffic source/website8 \4 e8 k) A8 x% e' Z) c8 r
{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube)6 d9 k! o9 x/ U4 v- r/ z( S
{$ad_id} – a unique ID of your ad (works on PlugTraffic only)
1 z. ^( G9 N% e! g{$ad_ref} – your internal ad reference (works on PlugTraffic only) SiteScout Dynamic Tracking Tokens/Scripts/API
( f: H8 @ F' x+ I3 E+ `( ^, ATokens Description
# x5 N3 m7 N3 x9 L% R/ M{adId} Passes the unique ID # of the ad that was clicked.( B: }7 W5 s6 K9 M
{siteId} Passes the unique ID # of the site where your ad was clicked.
/ h; X: ?$ z& `9 z* q4 u{campaignId} Passes the unique ID # of the campaign that received the click.0 ~4 }/ j! r+ u
{networkId} Passes the unique ID # of the exchange where your ad was clicked.# E5 s9 F4 }8 L6 i) b1 B
{postbackId} Passes the unique ID # of the visitor that clicked your ad.! e9 L# |/ b4 b* z! p" D4 a$ l
{domain} Passes the domain name where your ad was clicked.
8 g. j) y5 A) L; d9 I- ~{pageUrl} Passes the URL of the page where your ad was clicked.( B. o& r5 m; @
{demographicIds} Passes the ID(s) of the applicable audience segments.
& u0 ~# r3 B% P{contextualIds} Passes the ID(s) of the applicable contextual categories.+ r% V- o# n+ ]/ [0 N6 n5 o* u
{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only)
6 X) V" z. W. t6 O% Z" `7 h1 Q) d- ?{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only)3 ^3 \ r5 d' W6 V Z% \; q
{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only)! R: U, `( [) S' L) g
{carrier} Passes the carrier of the people that click your ads. (mobile only)# i% F$ w7 V1 c( o4 m4 `& V9 A! M
{device} Passes the device of the people that click your ads. (mobile only). N2 ?" c& {1 h
{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only)
, b# f: c' V( m4 }: F) u9 V{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only) StartApp Dynamic Tracking Tokens/Scripts/API
7 q" L2 ]1 u( A9 [2 WTokens Description5 s6 M6 f, e% x
user_id get the Android ID or IDFA of the user who clicked your ad.8 f" }9 ^8 y' c5 A; q
app_id get the App ID of the publishing app from which every click came.
- O% _/ s- G9 ?0 X- }creative_name get the creative name as you inserted it on our portal.
& e1 S9 _1 E7 w3 [ ~: U6 Bcampaign_id get the campaign ID that was automatically assigned to your campaign on our portal.
$ l8 @2 h$ c; ?2 u+ X' F) [) Q3 Fbid_cost get the CPC bid you used for each click. Go2mobi Dynamic Tracking Tokens/Scripts/API# E, b, _' l% A% r3 H' m& r5 ~
Tokens Description
' U* z) |! } v5 n{clickid} Go2mobi unique click id) e9 U1 G5 q. s6 C% H
{campaign} Go2mobi campaign id
" @9 ~1 E( u5 ]{pln} Exchange placement name
3 r- E o" a1 L5 M5 M2 Z* y{plid} Exchange placement id
. t' z$ n( C8 p% {8 ^& Q, `{crid} Go2mobi creative id6 J7 D& u7 |" L# O% q5 z- X
{imp} Impression dimensions (width x height): d6 d1 O9 ^" q" C. ~" c
{cc} Exchange country code of user
3 j/ q, J- s8 s4 C) {* n5 S. R( P9 J! \{referrer} HTTP referrer url (if applicable)/ ]6 E& D( [7 n9 l2 f! z
{referrer_domain} HTTP referrer domain (if applicable)
c2 Q' C: R$ K; ~{isp} Carrier name of user
" w3 ?9 ~# c( E6 ~- X% {8 J# H0 ^5 y{ip} IP address of user
E# t. [+ Q* S1 o# T; H{xip} Proxied IP address of user: }1 W8 E0 y8 ~
{country} Carrier country of user( n& u" @ o% Z, W w
{region} Carrier region of user. b D. M" m8 C
{city} Carrier region of user
' d* w# G" \" l1 o8 C1 F3 u7 \" u{agent} Device user agent8 d' {9 L0 o% N- }+ t5 @
{ua_hash} Device user agent SHA1 hash
5 M; |2 \! U) O/ s i! D{device_vendor} Device make- l% f2 j; Y9 b$ T6 v4 O" [. y6 H+ G
{device_model} Device model) y; b$ R6 w, }: e" Y/ U+ J
{os} Device operating system1 w( V- E; t, f" R+ ]. l
{os_verion} Device operating system version
7 a/ X& N# f& q, q1 T) H! B{year} Device year of release Decisive.is Dynamic Tracking Tokens/Scripts/API" s+ i' |6 D+ e- F5 o% X
Macro Field Info
t& k; B9 W) f/ i$ K f" S# p{{{bidhash}}} Unique impression ID (Use this to track conversions/actions)( E0 V6 G1 h3 ~: a `9 u
{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion)( m+ v% ~$ h9 y6 o- v6 C
{{{creative_id}}} Creative ID (Identifies the creative used in the ad)
8 A7 D R; [0 w r4 C{{{ad_name}}} Name of campaign: f- O) D* B B }
{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …)( z8 Q! T O: M& x" D$ c+ ]
{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …)0 A! e* q' D3 D3 {0 W5 u) o* r
{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …): q) J3 x3 W* a; A0 ?. h. w: v
{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …)
8 x7 f+ J ~. U{{{media}}} app or site
3 A" D* i* T8 _' N{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …)
o) Q! K! K2 t7 ^: e% C{{{ip}}} IP address of user
+ Z E) Q! a% p- l{{{app}}} Name of app where ad is placed
1 b. j$ p. D; ^0 {{{{site}}} Name of site where ad is placed
. L7 u) x5 n7 V# r- f2 }! Q{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.
, ^- E( r- ^2 Q' z e* m{{{ua}}} User agent string
- h( [) K' x8 v1 b5 j{{{category}}} IAB Category of site/app7 `% |1 R/ |* ?& O
{{{subcategory}}} IAB Subcategory of site/app
z- B" s, x% S0 X. m, \. R2 k2 l{{{idfa}}} iOS User IDFA Leadbolt Dynamic Tracking Tokens/Scripts/API [TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system
' u3 |5 q: I9 d' S* p2 ~: W[CLK_ID] – Click ID as sub1
! N* j. p+ a: L3 N$ ^- v0 ~- m[PUB_ID] – LeadBolt’s publisher as sub_publisher
. [ [6 `8 j' f5 [' L! o[AD_GROUP_ID] – Sub Ad Group as sub_ad_group
9 G. ~2 u6 x; ~$ ^1 H[AD_ID] – Ad ID as sub_ad BuzzCity Dynamic Tracking Tokens/Scripts/API {clickcode} To substitute the unique clickcode value associated with this click
, r6 {7 U3 O) n3 M% h{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering.) L, O P* I/ h& D0 w @
{random} To substitute a randomly generated value associated with this click G- i4 ^4 g. e; {
{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z AirPush Dynamic Tracking Tokens/Scripts/API Tokens Description+ z8 N3 a) g+ j t" y
%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush.8 J% d% h0 k. k, O
%d% IMEI (MD5 encrypted)
3 f; ^/ f& W3 Y%androidid% Device android id! g( _4 d: ~1 X( A) Z1 R
%carrier% Carrier name. d( ]7 ~5 T2 {* {* [% |* s
%device% Phone model9 f( s6 @! K" _4 R4 m
%manufacturer% Device manufacturer name1 W, L6 P! e% f8 R7 @5 M' W" @' z
%campaignid% Campaign Id
! e/ \) _1 G! Y& `+ l%creativeid% Creative Id* c. [4 ^; f; F: K" G) t. M
%ip% Device ip address
$ o- N- l( S+ p* r8 [4 U) q3 o% u%state% State
9 Q/ Y( J: i$ o D" |$ i%city% City' {5 }$ p. d8 i9 f S1 n
%dapp% App Id- d, C$ }& h# y. i$ |" W2 M
%pubid% Application Developer/Advertiser Id/ W8 \7 K; k6 e$ }3 Z
%framework% Device OS Version Traffic Force:) s O) w% D* h+ A
{site_id} – id of the site on whch the ad is shown
1 k+ [8 p( P) }$ C# D{channel_id} – id of the channel on which the ad is shown
* o z/ ]5 }0 w R) w/ \! d{campaign_id} – id of the campaign
5 \% d% v! q/ w8 g; f9 A, x" ~{group_id} – id of the group
9 S+ O, C! ?1 ~; x{ad_id} – id of the ad h$ Z) A( ~- c' Q6 F: P l1 c
{keywords} – list of keywords by which the ad was found( L. ?* b! a- F% X& z
{v_country} – visitor country' L: n y' Y1 h) L( u$ A! [
{v_language} – visitor language& ^$ L/ P) ~) E0 d( n# k2 ~
{v_browser} – visitor browser- a L1 y% c' V! ?
{v_os} – visitor operating system Traffic Factory:
h# u) y `. X" _! U/ {* b, B) E" t{campaign.id} Campaign’s id
( V0 t1 S. o& z, j! v$ @/ u3 Q& X0 P{target.bid} Target’s bid
% m* B1 T5 D# D# [, Z* b{banner.id} Banner’s id
# O; r6 L a, _& }; s{banner.name} Name of the banner
$ e% ? J; ]1 N$ h: m* v{banner.size} Size of the banner e.g. "338×235"
5 R. u3 Q( |# o Y5 Q7 H; e0 L{target.name} Campaign’s target name$ d U# N9 P" _& \6 ~
{categories} The page’s categories5 [6 c( l) k' B$ ^4 _8 _
{user.country} 3 letters ISO country code of the user’s country. e.g. "FRA" for France
9 {4 f& S8 U0 G" w{user.browser} User’s web browser
f& O2 }. {. r9 A: M' B{user.os} User’s operating system AdBucks:
7 Z) ?4 a' q6 r) p; E{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.# s+ S$ L$ ?; o% h6 u
{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor.5 T' A& v! v4 q- A
{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized.: N* }' I2 U2 L
{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.
2 ?8 o6 t I W3 t; n4 b& Q* T{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized." P% a, x# P4 K/ C- a* u
{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.$ O8 A) X: W% m2 | G! N$ x* \$ ?
{size} : This is a tag that represents a shortcut equivalent to {width}x{height}.; g& Z( E; {4 U2 ~
{year} : This is a tag that represents the current 4-digit year (2014).- y% V, e* r3 u8 V" M4 Q/ r
{month} : This is a tag that represents the current 2-digit month (09). Adxpansion:7 t. N+ f1 |6 |5 m# f
{zone}) s4 S( W- q# ?0 W }1 L8 s
{keyword}+ U1 O& |% Q: C1 ^
{country} 50onRed:
6 u' S% b1 o5 H{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id} & k( k# h# `& {. v8 L, i$ S
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