之前设置追踪，在token方面设置出错，逛论坛无意发现这篇文章，感觉对新手可能有些用处，有需要的可以看下，除了看token,还可以看下iAmAttila用的流量平台{:soso_e113:} ( Z7 m( x# Y/ a( ~+ L+ w- {/ ^
iAmAttila’s TOP List of Traffic Source TOKENS
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$ z& j9 c: [- Y. QExoClick Dynamic Tracking Tokens/Scripts/API) L$ j) I# x/ @2 D0 b' ?
Tokens Description
4 b; a1 ]1 B6 C. s$ _{campaign_id} ID of the campaign.
. C q* P( ~; S{variation_id} ID of the variation. (Banner or landing page)
2 d: ?( p. a' M6 L2 }+ N{src_hostname} Domain name where the ad is displayed.% g$ K& \9 P' }! L
{site_id} ID of the site where the ad is displayed.
! e! A2 ~$ ~& L. e4 r7 q, h2 {8 C7 W{zone_id} ID of the ad zone where the ad is displayed.+ ~& ]9 v2 e2 g) Q) q
{category_id} ID of the category detected.
. j3 p2 k0 V2 K" h4 L+ A{country} 3-char country code of the visitor.. V1 W) i6 p6 L' T r$ Y O; M
{time} Timestamp, used as a cache buster. MobPartner Dynamic Tracking Tokens/Scripts/API
+ x7 O; X0 n: E9 b( [% ETokens Description0 L2 H$ m3 I# y
[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system
0 H: n- X; O; k7 n. T- Q d5 O[=DEVICEID=] The UDID of the Android device as device_id, h8 p7 C- J0 O, W2 o+ C
[=ANDROIDID=] The parameter for Android ID as android_id
& {) F" e& r! ~' b[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address
0 k( q1 ]: B/ m O+ ]4 E; l! f+ g[=ODIN=] The ODIN of the Android device as odin" Q i* o8 S2 ^* y: ~9 |
[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher: i7 b" w# z8 ~8 ~
[=SERVICEID=] MobPartner’s service ID as sub_site
$ P+ r; a: X' _: T) X) q[=CAMPAIGNID=] Campaign name or ID as sub_campaign
. V7 D! `$ e. A4 p[=ACTIONID=] The action ID as sub_adgroup% m9 D; P" ^' G
[=CREATIVEID=] Ad name or ID as sub_ad PopADS.net Dynamic Tracking Tokens/Macros/Scripts
, } _5 Q" ^1 p: B& T[WEBSITEID] – ID of the website that was source of the popunder,
* o1 e( Y5 v! {/ B3 J1 E7 Z[KEYWORD] – keyword that was used for keyword targeting,
" v7 i! O" u/ Y. e' M[CATEGORYID] – ID of category that was used for targeting,
5 |) E& z3 }, D# g3 U; y[COUNTRY] – country of the visitor. PopCash Dynamic Tracking Tokens/Macros/Scripts9 {5 M3 j9 R0 o3 b% v# T
%siteid% – Site ID
/ } |* g$ c% C$ u1 N%cc% – Country Code Plugrush Dynamic Tracking Tokens/Macros/Scripts! d! U" o: D; _ x/ {1 u5 G+ c5 a
{$id} – a unique ID of the traffic source/website
* s y9 Q2 s8 c: w, c{$cc} – two letter country code of the visitor
# {. y+ {) [' |- u8 P" E0 Q{$category} – the category of the traffic source/website# g8 I) j% q4 F. K( }
{$domain} – the domain of the traffic source/website6 M$ f. ?1 u' _ Y: Y/ F
{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube)
8 w! D4 ?+ @, [) f# z{$ad_id} – a unique ID of your ad (works on PlugTraffic only)
" y/ I- m) y8 \: C \2 d/ p; M{$ad_ref} – your internal ad reference (works on PlugTraffic only) SiteScout Dynamic Tracking Tokens/Scripts/API3 o' E. x! n' r: g
Tokens Description' X/ O" w: A" Q* `" [
{adId} Passes the unique ID # of the ad that was clicked.
. K: c9 r+ K5 A: r9 _{siteId} Passes the unique ID # of the site where your ad was clicked.
6 f- G% w! P9 b9 R3 h{campaignId} Passes the unique ID # of the campaign that received the click.
3 d; f8 u- P8 K{networkId} Passes the unique ID # of the exchange where your ad was clicked.
2 F5 a- F4 p: G% ?3 L! E1 @, J# w7 a{postbackId} Passes the unique ID # of the visitor that clicked your ad.% f5 `# s7 o: b5 j8 m4 X: |
{domain} Passes the domain name where your ad was clicked. N% \6 `1 o% R0 F
{pageUrl} Passes the URL of the page where your ad was clicked.
% k q# v* T7 o3 T5 o9 N3 M. b{demographicIds} Passes the ID(s) of the applicable audience segments.
& {. z! O& W8 e0 v: u{contextualIds} Passes the ID(s) of the applicable contextual categories.7 ^6 s& M) w' a2 `- O% a
{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only)
1 z3 A; ~/ ]- C) Q! k; N{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only)
9 E: e* n9 t' N# {{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only)
+ G ?% a/ W1 Q# r. L) Q{carrier} Passes the carrier of the people that click your ads. (mobile only)) U, V! V% C+ o$ S; V
{device} Passes the device of the people that click your ads. (mobile only)
- g4 `; b. ]! Z( c) a4 D9 h+ H8 p9 u{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only)
7 e/ U6 o$ e, N! }2 \8 ^% l& G" U{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only) StartApp Dynamic Tracking Tokens/Scripts/API
. w2 p# _+ E0 l7 z4 b2 x5 D. RTokens Description
4 c* U" H1 |: Z# F- ]& guser_id get the Android ID or IDFA of the user who clicked your ad.
4 x$ x( E! D$ V6 ]app_id get the App ID of the publishing app from which every click came.
7 F* i2 s) y4 I% c2 Rcreative_name get the creative name as you inserted it on our portal.6 Y$ z, K. }* j( x
campaign_id get the campaign ID that was automatically assigned to your campaign on our portal. k/ g2 V" M' E$ S5 M
bid_cost get the CPC bid you used for each click. Go2mobi Dynamic Tracking Tokens/Scripts/API0 {% b2 j/ i+ G! n
Tokens Description h3 b9 P! l4 n/ X1 @
{clickid} Go2mobi unique click id
" B$ A% y' p4 g, a* H5 ~{campaign} Go2mobi campaign id
! T9 ^1 K% `; P{pln} Exchange placement name/ m9 u8 Y" H3 F8 h4 A
{plid} Exchange placement id
! D8 D7 m: J4 |{crid} Go2mobi creative id5 R S, b2 S$ N" ]( Q0 m
{imp} Impression dimensions (width x height)- J* ]& I. `3 X. e" P
{cc} Exchange country code of user
) t' f0 Y* j2 g! V/ J0 j+ }- G{referrer} HTTP referrer url (if applicable)5 X# b" @! d! H+ z3 w
{referrer_domain} HTTP referrer domain (if applicable)/ Q3 K5 `) X- D2 W: Y3 Y0 C
{isp} Carrier name of user1 J6 r' j6 X/ C2 A
{ip} IP address of user
5 e9 X- @/ e1 Y. R+ `# j{xip} Proxied IP address of user
& H. |$ r8 a) Q; Q a( `1 L* e1 [{country} Carrier country of user
7 F$ E' y2 V) s7 b7 I" e9 M ^{region} Carrier region of user
. g& Y" K) M: P" X3 C n5 k) S{city} Carrier region of user
, p0 x1 J( n$ M3 h, m/ j! N{agent} Device user agent
; M$ e6 u0 [( |5 n6 b{ua_hash} Device user agent SHA1 hash! z$ D4 }! A4 E, v% l; j
{device_vendor} Device make
9 f" J7 ?( ~/ n; N5 L I2 w{device_model} Device model+ K R( w3 D3 h: W$ H
{os} Device operating system
8 S" O/ s2 g- A! B{os_verion} Device operating system version
2 d, k1 z2 W5 n: |+ E{year} Device year of release Decisive.is Dynamic Tracking Tokens/Scripts/API
/ w0 W2 n. z% B& aMacro Field Info. x, F. C6 o+ X# l
{{{bidhash}}} Unique impression ID (Use this to track conversions/actions); e" c" a+ S! E3 W2 [
{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion)
+ C4 T" c4 @2 E8 d{{{creative_id}}} Creative ID (Identifies the creative used in the ad)) `: b" A8 v. b/ z* }5 @
{{{ad_name}}} Name of campaign
+ R- H3 E( U0 I, k+ ~! X0 \{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …)6 w) B8 w! J. A4 J/ N& v
{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …)
; ~$ ?( J4 T: x5 g{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …)
7 J& z4 |# h* \' _. w; w{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …): u; @3 A- u( x( R
{{{media}}} app or site: b3 w- T( x8 i3 T8 x- E
{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …)
! H+ m1 W: r e{{{ip}}} IP address of user0 _ Y5 E- D# e
{{{app}}} Name of app where ad is placed
R; ?' f( b, s{{{site}}} Name of site where ad is placed
( ` r( z1 s9 g1 W: O7 e4 W{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.
. |3 e. U7 ?2 U" w7 U, g g- m- Z{{{ua}}} User agent string
3 l+ X4 h6 O! a- S/ l{{{category}}} IAB Category of site/app2 d+ i' D! p. e, d% t# ^1 W8 q
{{{subcategory}}} IAB Subcategory of site/app; [% x! S0 v$ T3 N3 S
{{{idfa}}} iOS User IDFA Leadbolt Dynamic Tracking Tokens/Scripts/API [TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system
% N( K6 d3 R% C* G5 B8 G7 Q[CLK_ID] – Click ID as sub1
0 v' c% N+ ?' @[PUB_ID] – LeadBolt’s publisher as sub_publisher
; o7 e# A- ?8 @2 H[AD_GROUP_ID] – Sub Ad Group as sub_ad_group
# ~8 m0 P. [ A0 l% z[AD_ID] – Ad ID as sub_ad BuzzCity Dynamic Tracking Tokens/Scripts/API {clickcode} To substitute the unique clickcode value associated with this click$ _5 I, s( U" ?, m R4 A1 q
{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering.: D$ n8 v. J7 I+ _& |
{random} To substitute a randomly generated value associated with this click% ^2 ^6 J/ F- O/ t3 [
{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z AirPush Dynamic Tracking Tokens/Scripts/API Tokens Description
# P. J1 V) C U. h8 l: F3 ~7 v%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush.7 h/ |0 M) ` n, O5 }
%d% IMEI (MD5 encrypted)7 _- S# Q! e6 m: R; Y. _- V
%androidid% Device android id9 W, L7 Y% K2 w2 H; K G: l4 ^
%carrier% Carrier name
* j; \8 c5 _" z- o( d# }%device% Phone model$ C9 }" S1 t2 q2 r; I0 a. t
%manufacturer% Device manufacturer name1 H1 e, B; m3 K w# y, Q
%campaignid% Campaign Id
* z& Z# ]( D! ~# M%creativeid% Creative Id
+ I ]% _! I1 ?) t4 g%ip% Device ip address3 J6 ^; {1 _4 Z; X2 o5 B: K
%state% State& A3 }) r6 R, X' M% z o
%city% City) y- \5 P) T# N% @ D
%dapp% App Id
8 {- m5 h& R6 g* W( t%pubid% Application Developer/Advertiser Id$ t* r }8 U0 }9 _, I2 ]4 u
%framework% Device OS Version Traffic Force:
/ I9 [+ I: V. k4 u{site_id} – id of the site on whch the ad is shown
, I% Z& g) _* m( z2 j+ L7 y# Y, G{channel_id} – id of the channel on which the ad is shown
, {. \: s% Q! x: i{campaign_id} – id of the campaign6 Z- P+ k3 e& m, m& |' u* y
{group_id} – id of the group. O% e& C( O4 }) T6 k
{ad_id} – id of the ad3 s0 l; z( c3 w9 p( b
{keywords} – list of keywords by which the ad was found+ }( l# x* k9 y t8 \" n
{v_country} – visitor country
* M/ N8 L1 C+ I9 F" R+ ?& m{v_language} – visitor language' r8 s/ K. z- ]+ |5 ^* T/ w
{v_browser} – visitor browser0 g) g1 |4 N6 f$ b2 _/ x
{v_os} – visitor operating system Traffic Factory:
( {/ ~# c) ?8 s{campaign.id} Campaign’s id
; d. f7 L0 e: a# o: _{target.bid} Target’s bid5 S$ h# N3 x3 v9 \/ n) F3 W5 X, b
{banner.id} Banner’s id
2 U7 y, B/ ?# \$ Q( }6 T7 t( K{banner.name} Name of the banner
' e' k0 Q- ~& R7 _{banner.size} Size of the banner e.g. "338×235"! v4 ~; ^/ U! x ]3 Z
{target.name} Campaign’s target name; K) f2 W/ v9 a, w! i, m% ~
{categories} The page’s categories
/ B4 r) V4 u% b ?# Q/ N{user.country} 3 letters ISO country code of the user’s country. e.g. "FRA" for France
) w0 t) \& t5 w/ \# o7 S& O# \{user.browser} User’s web browser
) O& g' p y& Y ]: i{user.os} User’s operating system AdBucks:
3 Z1 ]; w, K; q: w- z. F{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.
: w/ g9 i# j7 a{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor.
" n3 j+ w, T& U+ E$ D2 ~2 ]{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized.
; p. |$ ?- @$ D1 H, o{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.
0 K8 E& L4 z4 A& ]{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.! {- L* p' C4 ?9 f
{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.! J; d3 W- i- A7 {0 e: J
{size} : This is a tag that represents a shortcut equivalent to {width}x{height}.
, i/ K9 [; ]$ t+ z0 z/ m* z{year} : This is a tag that represents the current 4-digit year (2014).3 A) K7 w# m2 |) P5 [7 P
{month} : This is a tag that represents the current 2-digit month (09). Adxpansion:
$ K8 }+ |2 V7 L{zone}1 M; g; R1 x# g' H
{keyword}* h0 g$ j4 K& t- B" M
{country} 50onRed:! d( U/ g. E4 d H2 d
{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id} % L- a! @+ e, f# [ ]$ W% I8 K
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