之前设置追踪,在token方面设置出错,逛论坛无意发现这篇文章,感觉对新手可能有些用处,有需要的可以看下,除了看token,还可以看下iAmAttila用的流量平台{:soso_e113:}
, A$ C; y% i( \/ oiAmAttila’s TOP List of Traffic Source TOKENS & [- T" I( b# B. h& j
6 M2 X% j- z5 _8 V4 N) _2 X( }ExoClick Dynamic Tracking Tokens/Scripts/API
0 ?& X8 V+ \+ S( y1 V9 G. fTokens Description
% {/ n7 W, W+ M1 K8 X5 o{campaign_id} ID of the campaign.
2 W9 z, l$ E8 b, ?{variation_id} ID of the variation. (Banner or landing page)
: q+ d- N2 f. s! f{src_hostname} Domain name where the ad is displayed.5 L/ }. M; Z5 Y
{site_id} ID of the site where the ad is displayed.5 W9 a7 ]. N3 H& r
{zone_id} ID of the ad zone where the ad is displayed.+ j* R! B) Q; U4 L5 n! q" m
{category_id} ID of the category detected.; ` Z! _% D F7 x% W
{country} 3-char country code of the visitor.
8 Q6 `' O# x% Q{time} Timestamp, used as a cache buster. MobPartner Dynamic Tracking Tokens/Scripts/API
! h! V0 Y0 t! n2 S) y; M, jTokens Description5 A. ^/ b# j2 o8 [7 j7 ]2 [8 j
[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system* H* _7 S# f% f+ e! |
[=DEVICEID=] The UDID of the Android device as device_id7 @; v1 H/ x+ D1 o4 X
[=ANDROIDID=] The parameter for Android ID as android_id: B( \" E O' T! I7 Q' L
[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address
) H. u& U4 [+ d+ f' Z! G[=ODIN=] The ODIN of the Android device as odin
2 \' H& L# t& `* p8 v! g' D[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher
2 c2 v/ \$ x* ?; z, _1 S[=SERVICEID=] MobPartner’s service ID as sub_site" ]! l. Y: m$ y, l5 ^1 L
[=CAMPAIGNID=] Campaign name or ID as sub_campaign0 P1 F1 e2 B7 K- C$ U. ] ?9 a
[=ACTIONID=] The action ID as sub_adgroup: }$ a- _' c5 `2 f% Z4 R, C: a& b
[=CREATIVEID=] Ad name or ID as sub_ad PopADS.net Dynamic Tracking Tokens/Macros/Scripts
9 l8 D" h" i' Y+ g+ W7 u* C[WEBSITEID] – ID of the website that was source of the popunder,1 y" p! V! i" l
[KEYWORD] – keyword that was used for keyword targeting,4 ~- {9 Y% C0 o
[CATEGORYID] – ID of category that was used for targeting,7 S( R3 A6 g+ H
[COUNTRY] – country of the visitor. PopCash Dynamic Tracking Tokens/Macros/Scripts3 o# L& {( K! T, b
%siteid% – Site ID
% m( D* B. N/ T%cc% – Country Code Plugrush Dynamic Tracking Tokens/Macros/Scripts
5 Y. Q! X4 E& q% X, s{$id} – a unique ID of the traffic source/website
4 m- l- ^( s* ~! @) |{$cc} – two letter country code of the visitor1 k1 H' T: H9 h1 s
{$category} – the category of the traffic source/website% [ o" E% P2 \) P$ x: E
{$domain} – the domain of the traffic source/website
) F& u! h, A+ x, M{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube). u! I, P, ~8 Q5 B
{$ad_id} – a unique ID of your ad (works on PlugTraffic only)
" K9 X/ x2 K5 T2 ]3 m @! y{$ad_ref} – your internal ad reference (works on PlugTraffic only) SiteScout Dynamic Tracking Tokens/Scripts/API2 c4 J. p" n% M! V. u
Tokens Description
9 y* ^# w! h {4 U8 ]$ P5 d. A5 y9 a{adId} Passes the unique ID # of the ad that was clicked.
! b0 t, _" |1 a- o4 i7 N# [{siteId} Passes the unique ID # of the site where your ad was clicked.
( k5 @" o* c! q/ y/ V }" M) R{campaignId} Passes the unique ID # of the campaign that received the click.1 g; F6 o! ]: e& R4 ~6 w
{networkId} Passes the unique ID # of the exchange where your ad was clicked.
' z% V* C3 B" D$ ]# ?7 ^7 Q{postbackId} Passes the unique ID # of the visitor that clicked your ad.7 q' b, T, E: i2 l6 u+ V4 U# Q
{domain} Passes the domain name where your ad was clicked.
8 d% |+ U9 @( H3 x. i{pageUrl} Passes the URL of the page where your ad was clicked.
" E7 z }- C3 {- H* [" v* v{demographicIds} Passes the ID(s) of the applicable audience segments.
* B' s4 W8 q) v/ [{contextualIds} Passes the ID(s) of the applicable contextual categories.
q& U9 E' c3 ~{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only)
3 o {! G* w4 V: v8 N/ e{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only)! X' f* p" r7 q# A# i
{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only)* W0 r+ |0 x5 `! J4 F
{carrier} Passes the carrier of the people that click your ads. (mobile only)4 M2 R. S0 a' H$ H' E
{device} Passes the device of the people that click your ads. (mobile only)$ K8 E2 H* T; `3 v( U5 f& |
{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only)4 V4 S D6 F5 }' \5 H; ]
{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only) StartApp Dynamic Tracking Tokens/Scripts/API
) g% Z$ t- y, L4 [Tokens Description
1 o( u7 [# x; m) t nuser_id get the Android ID or IDFA of the user who clicked your ad.% R a n. h; {/ _
app_id get the App ID of the publishing app from which every click came.
0 w# W/ r ^( u9 u5 x7 vcreative_name get the creative name as you inserted it on our portal." O5 j( Y# Z# `; V# A f/ Z
campaign_id get the campaign ID that was automatically assigned to your campaign on our portal.8 U7 j7 \7 y) r# ]1 Z
bid_cost get the CPC bid you used for each click. Go2mobi Dynamic Tracking Tokens/Scripts/API
$ B& l' E) w) z7 U6 G* MTokens Description, v' j" b. h! `- ~8 o
{clickid} Go2mobi unique click id
5 l2 t0 }3 ?2 W1 c: T7 c0 B9 A{campaign} Go2mobi campaign id
. Q( {% ~+ \, [% j7 U v{pln} Exchange placement name
1 V: c1 v1 t7 O! O{plid} Exchange placement id
3 P5 v' Y6 H4 Q, F* p{crid} Go2mobi creative id
9 h* G$ l \) N, c" F{imp} Impression dimensions (width x height)5 l2 p& f+ a% x
{cc} Exchange country code of user3 `: f$ A: y2 o1 z
{referrer} HTTP referrer url (if applicable)
) |* b$ I. j* k{referrer_domain} HTTP referrer domain (if applicable)# Y8 e6 O l2 o& `3 |
{isp} Carrier name of user
; c' ~6 r) w! l8 c b0 q) f( n# g{ip} IP address of user
3 ~2 o; z3 |! u+ n4 J{xip} Proxied IP address of user1 o2 H5 P: g' W* _4 z1 g: _
{country} Carrier country of user* c; C+ j: n: J/ G
{region} Carrier region of user
& x! @% u0 B! ]; X0 Q{city} Carrier region of user: N0 s4 R' n8 B
{agent} Device user agent5 c9 d1 C& g1 O* G/ v% d0 x* H
{ua_hash} Device user agent SHA1 hash
1 u$ o+ W% W, i/ ]) K( K! ?6 R{device_vendor} Device make# _) @; o3 U, Q
{device_model} Device model
7 n3 q6 |% n3 v{os} Device operating system
: B( W: ^$ j2 E2 l7 ^" n{os_verion} Device operating system version
( S9 w; ?! S6 t9 N{year} Device year of release Decisive.is Dynamic Tracking Tokens/Scripts/API- k& G1 c/ w5 U: V
Macro Field Info
0 ?) S I& ~6 R9 m{{{bidhash}}} Unique impression ID (Use this to track conversions/actions)
- h8 i7 ^3 ~- C, j: S' W{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion)
& d- e4 [" I" @" [; V{{{creative_id}}} Creative ID (Identifies the creative used in the ad)
- D9 \1 Y. Y3 C0 X$ ~; @{{{ad_name}}} Name of campaign2 y" @) o. u6 y' D6 W' Y5 K
{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …)
5 k# F: \. d# e. B{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …)
) }; }8 k7 o* V% o" n2 g{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …): g* w" w4 V& S2 G' K, n
{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …)* \; V: G* F9 n7 {! W$ x- W
{{{media}}} app or site
9 x2 x, a; R8 @6 L& D% G1 M{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …)( W+ l- W' Y( g9 H2 x0 C" s1 u
{{{ip}}} IP address of user& E, f; t' ?) {& |9 ]5 e" y
{{{app}}} Name of app where ad is placed8 k; ^" e+ Q5 T5 S/ [$ _) j
{{{site}}} Name of site where ad is placed
' p4 \/ ?' g, c, _) |" l+ @{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.$ [: n5 X! m: U- O3 @. f! J
{{{ua}}} User agent string
9 ]& [+ G: H: {1 f4 O9 T7 F{{{category}}} IAB Category of site/app
# S6 ]7 V2 Y- U9 p+ Y' k{{{subcategory}}} IAB Subcategory of site/app1 K6 v; y- n) ~" A
{{{idfa}}} iOS User IDFA Leadbolt Dynamic Tracking Tokens/Scripts/API [TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system
L O) @9 c9 K, z* i- ~[CLK_ID] – Click ID as sub12 a* \2 ~. X, R! B9 E; i1 j Q
[PUB_ID] – LeadBolt’s publisher as sub_publisher. ^% T. I# t/ h* l0 I+ |
[AD_GROUP_ID] – Sub Ad Group as sub_ad_group# y# ^% U! q% ]4 N5 i+ R
[AD_ID] – Ad ID as sub_ad BuzzCity Dynamic Tracking Tokens/Scripts/API {clickcode} To substitute the unique clickcode value associated with this click; \0 z) W H* ^- L" g2 a) H
{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering.4 X6 E! n p Y+ X$ i
{random} To substitute a randomly generated value associated with this click8 _6 i5 \2 w0 p/ x. `" D5 S
{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z AirPush Dynamic Tracking Tokens/Scripts/API Tokens Description
+ u" C8 V- z6 L/ z* q! u; h( B& U%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush.
) Q W% {$ U" a) |; p: v8 a, Y%d% IMEI (MD5 encrypted)
: I7 @2 E* f1 n& }7 O$ p" v8 k. D, S3 a%androidid% Device android id% {4 K$ f5 U E4 ?
%carrier% Carrier name
3 m6 [* [- G6 {( n( ?1 W* w6 x/ F%device% Phone model
' m z/ P' w3 @& u& f6 }%manufacturer% Device manufacturer name
f) [! z" T7 z9 B5 h q%campaignid% Campaign Id) X) |& @) u+ K/ [
%creativeid% Creative Id
/ k9 u/ L7 Y$ B1 v ^%ip% Device ip address
) w; ^, w4 g! g" W3 ?$ j6 y+ g) v%state% State
7 d$ b, m7 x2 J6 a" v%city% City
$ y! h1 `7 t3 w. Z- d8 O' g- Q" o%dapp% App Id
+ h; `0 v0 r' _%pubid% Application Developer/Advertiser Id2 m, K4 \' c* D8 y2 j# D8 X
%framework% Device OS Version Traffic Force:
0 C$ \8 V( |! R2 _4 h. k{site_id} – id of the site on whch the ad is shown
. ~ Z2 k! t% R" D3 a8 ?! U' f6 k{channel_id} – id of the channel on which the ad is shown2 q S% h8 @4 R
{campaign_id} – id of the campaign2 F+ X2 G2 K" A& @/ x+ t9 @
{group_id} – id of the group- x6 W- n% m3 a$ d
{ad_id} – id of the ad
' i) P8 e: x& z, D, t! o{keywords} – list of keywords by which the ad was found+ O# X. \4 K+ D" f# w5 y1 }
{v_country} – visitor country' }; ~) P; o" `! {- q' V* S: P
{v_language} – visitor language
- U. ?. y Z C, k: `% J! O( i{v_browser} – visitor browser
8 W# {4 O0 k& C& j" w{v_os} – visitor operating system Traffic Factory:
* x, ~& R' ]# B5 D) ]{campaign.id} Campaign’s id% {4 K2 W' E" w% L2 v( Y
{target.bid} Target’s bid
; h/ [* z) @& v8 @! c& [( f( T{banner.id} Banner’s id
9 O8 z/ C ~% f1 \{banner.name} Name of the banner
" O" ?; n8 A# I{banner.size} Size of the banner e.g. "338×235"1 S0 L7 ~4 p! X! o% Q+ U
{target.name} Campaign’s target name2 V+ I- {8 h1 e( b
{categories} The page’s categories+ j3 A- K7 F$ ]/ f9 [# \2 h
{user.country} 3 letters ISO country code of the user’s country. e.g. "FRA" for France; w* a* ~" }; j# e
{user.browser} User’s web browser
1 C. c% e2 o: V# Y" Z{user.os} User’s operating system AdBucks:: b0 y+ R- o( j/ o Y" e. t
{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.
+ |; Z5 e9 C3 H{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor.
, ` |8 l& o, X2 L7 | g{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized./ B4 @8 e' G5 [% c$ L
{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.
/ m5 A# b, W- E& x6 |; L0 O{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.1 {- ~; @( x& i8 M" k* h
{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.6 r* [6 J5 V3 j/ X4 Z% A
{size} : This is a tag that represents a shortcut equivalent to {width}x{height}.
& i" Z* s. G l [1 S{year} : This is a tag that represents the current 4-digit year (2014).
4 w" Z. c& I* H, H6 n) f9 u{month} : This is a tag that represents the current 2-digit month (09). Adxpansion:6 c i% K$ L: k9 s) t- y
{zone}* r: A! f$ W2 v- n
{keyword}
& S! Y _4 N Q% L" {( m# W& C{country} 50onRed:: y% S$ l- l5 D
{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id} # `5 @' k7 U! g* l7 {/ Y
* R7 P& l- |* p5 a9 b3 ^ |