之前设置追踪，在token方面设置出错，逛论坛无意发现这篇文章，感觉对新手可能有些用处，有需要的可以看下，除了看token,还可以看下iAmAttila用的流量平台{:soso_e113:} + ], v. a0 b( I
iAmAttila’s TOP List of Traffic Source TOKENS + l4 [, n9 A( Z$ o
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ExoClick Dynamic Tracking Tokens/Scripts/API }8 d1 [( S ?
Tokens Description
) f9 b7 ^2 \1 @; S7 @& ]{campaign_id} ID of the campaign.
; k9 B$ N, ^; c" ?" E( k{variation_id} ID of the variation. (Banner or landing page)5 l0 w' \# h4 N9 ~/ h
{src_hostname} Domain name where the ad is displayed.
: i" ?5 ]( q$ [% V4 P{site_id} ID of the site where the ad is displayed.
0 N& V/ A) k9 K- ]4 N{zone_id} ID of the ad zone where the ad is displayed.
" p8 ]3 j U3 K9 G- q{category_id} ID of the category detected.+ O+ I# t3 b, M
{country} 3-char country code of the visitor.
0 P7 h, |7 F- X# y2 E{time} Timestamp, used as a cache buster. MobPartner Dynamic Tracking Tokens/Scripts/API
6 F( x& ^ i0 HTokens Description$ n$ x% N; q% \) {0 N6 y
[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system
1 G. g" p: y. q/ V6 y5 u[=DEVICEID=] The UDID of the Android device as device_id5 v& B$ @( p8 W3 x# a4 y
[=ANDROIDID=] The parameter for Android ID as android_id) U$ \. ~3 e( I% z1 m
[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address
6 p2 L2 g/ f/ d4 ]: e: C9 M2 z8 U- R[=ODIN=] The ODIN of the Android device as odin+ V. G; p$ s2 N Q4 G0 j
[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher
8 x. w" ?9 i' ][=SERVICEID=] MobPartner’s service ID as sub_site$ g3 V% d* u( N2 D" I$ c
[=CAMPAIGNID=] Campaign name or ID as sub_campaign
. K2 t) h8 s* ^* I6 U: d[=ACTIONID=] The action ID as sub_adgroup
- {& U/ Z/ |* }5 E) x( N7 q[=CREATIVEID=] Ad name or ID as sub_ad PopADS.net Dynamic Tracking Tokens/Macros/Scripts ! N) C1 h6 g' H* e
[WEBSITEID] – ID of the website that was source of the popunder,
( \' g! \6 R' F[KEYWORD] – keyword that was used for keyword targeting," O* s! S4 H c. A! Z/ b. i4 P8 v; {. e
[CATEGORYID] – ID of category that was used for targeting,! a/ k. N6 x1 Q" J% S/ \) v4 [
[COUNTRY] – country of the visitor. PopCash Dynamic Tracking Tokens/Macros/Scripts g) x0 W+ P, H! g, p8 [2 R
%siteid% – Site ID! z! i( b3 N9 d
%cc% – Country Code Plugrush Dynamic Tracking Tokens/Macros/Scripts
6 w& `% `" b7 b9 m& f; x: G H{$id} – a unique ID of the traffic source/website! S3 B! t3 \( C8 g3 i( {
{$cc} – two letter country code of the visitor, C7 n8 \# U) X; _- j7 N% ~
{$category} – the category of the traffic source/website
9 ~' b% P* _2 H' ]{$domain} – the domain of the traffic source/website
( A1 \# x+ x2 `# f{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube)! c4 y' { E$ }* o0 H3 G
{$ad_id} – a unique ID of your ad (works on PlugTraffic only)+ A% W* d; n- h
{$ad_ref} – your internal ad reference (works on PlugTraffic only) SiteScout Dynamic Tracking Tokens/Scripts/API
V: o* n5 t6 d1 FTokens Description/ Y ?+ \0 z e, p2 i! {6 R
{adId} Passes the unique ID # of the ad that was clicked.- z4 Y6 D8 X- Q X5 {+ ]! m* A
{siteId} Passes the unique ID # of the site where your ad was clicked.
" w0 K, e K r: k8 V+ Y{campaignId} Passes the unique ID # of the campaign that received the click.
( |6 K6 F( M# v7 Y' A{networkId} Passes the unique ID # of the exchange where your ad was clicked.
' i% l5 h& Y9 N# O X d{postbackId} Passes the unique ID # of the visitor that clicked your ad.. x5 k# D1 P/ u% \9 V
{domain} Passes the domain name where your ad was clicked.
8 [- m2 c2 }) N3 a{pageUrl} Passes the URL of the page where your ad was clicked.
, ^3 b, B+ I, @" ]5 z9 r{demographicIds} Passes the ID(s) of the applicable audience segments.) t! G7 |3 U' |+ A7 D, X5 ^
{contextualIds} Passes the ID(s) of the applicable contextual categories.; |& D* e4 p, [% U! t! U
{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only)
" v# E* ?; p* c6 M5 X{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only)
, T3 O# k' I0 o. Z; C$ m{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only)
7 D0 K6 s/ Z; f/ g" u{carrier} Passes the carrier of the people that click your ads. (mobile only)
& c# P/ d" P* X{device} Passes the device of the people that click your ads. (mobile only)
, ^# y0 f; ~# w6 |2 l3 ~{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only)4 t! q# J6 Y U* K; @
{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only) StartApp Dynamic Tracking Tokens/Scripts/API
4 S2 H. L5 u* L2 ATokens Description
* j R/ N* c% z" @4 o, B/ Fuser_id get the Android ID or IDFA of the user who clicked your ad.& K( S6 Y/ z3 f
app_id get the App ID of the publishing app from which every click came.
/ q2 [- z& I' t! j5 m, xcreative_name get the creative name as you inserted it on our portal.
& Z1 m; z- A3 u% z6 y+ m0 N; scampaign_id get the campaign ID that was automatically assigned to your campaign on our portal.
3 U! g5 p% t# [1 k- b5 obid_cost get the CPC bid you used for each click. Go2mobi Dynamic Tracking Tokens/Scripts/API X# g( H" Q W- R, i+ D' y% H. J
Tokens Description1 q. Q, x( i% E# o5 @3 k0 l, a0 A
{clickid} Go2mobi unique click id
) [, D4 a! m7 r1 `1 a{campaign} Go2mobi campaign id0 {3 g8 U+ _! N b
{pln} Exchange placement name
# {7 Q% y' C" n# `4 C4 k X{plid} Exchange placement id
7 J5 q( a2 D$ d{crid} Go2mobi creative id
3 z0 z$ Q: V- Y: F{imp} Impression dimensions (width x height)3 O2 [) d9 f3 e$ j+ `! U! U9 a
{cc} Exchange country code of user3 B, W" q4 Y0 x6 z
{referrer} HTTP referrer url (if applicable)0 n6 `+ H9 {- O4 i0 \! _4 j
{referrer_domain} HTTP referrer domain (if applicable)
$ ^% N4 y5 M/ a: m b2 y, e d* J{isp} Carrier name of user; A! E' I! h1 L0 d$ b1 G/ Z( H% ~
{ip} IP address of user$ ^' N1 @6 y! A4 @( c' ?# Z1 V
{xip} Proxied IP address of user
/ v$ R. q# v* d/ p4 \' Y z/ c{country} Carrier country of user8 W5 o% ~5 @! I5 c4 Z; N
{region} Carrier region of user
* P8 t* C3 t0 W- M! |. L; e3 u{city} Carrier region of user C; w5 ~' z' Z+ W
{agent} Device user agent9 s& t" ?; ^' ^
{ua_hash} Device user agent SHA1 hash' Y+ D0 R) V( u, t
{device_vendor} Device make
* ~7 j2 b* \6 N. Z- d0 h{device_model} Device model
9 F! h7 o2 H) s0 u0 ^6 ]{os} Device operating system- @3 K6 n, {# ?8 M
{os_verion} Device operating system version: |' K2 ~5 a+ B2 a* t3 O, i
{year} Device year of release Decisive.is Dynamic Tracking Tokens/Scripts/API6 w# C* z7 m/ Q& r' |
Macro Field Info
3 }& {' k% s4 S) A0 S, G{{{bidhash}}} Unique impression ID (Use this to track conversions/actions)$ J( o. ~4 x( q* p
{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion)
, X# L! r Y2 T3 n3 z* N{{{creative_id}}} Creative ID (Identifies the creative used in the ad)
+ N' K8 ~1 a- W5 Q5 B% k{{{ad_name}}} Name of campaign
+ ?+ _- m) e5 F; f! E) c3 o, Z8 b{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …)
7 Q' o7 b7 ~( A3 G9 f{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …)" O' E" R" W2 n w
{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …)) \# ?: e, |& z0 D; ?
{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …)
/ J2 D! j( W* H5 R{{{media}}} app or site
% s3 ?5 @4 w) l# C7 {% e9 ]" \{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …)
5 J- y+ d1 X5 n" n9 w4 K$ i) l{{{ip}}} IP address of user% i+ l4 l: t5 b) J( M
{{{app}}} Name of app where ad is placed% d/ d3 B4 y6 @% @. r
{{{site}}} Name of site where ad is placed8 i6 \ [' b/ l* {! m
{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.7 W0 |$ |3 |- R* X
{{{ua}}} User agent string
/ r+ A/ H9 u( B) t# g, q# Z8 X; L2 ^8 Y{{{category}}} IAB Category of site/app2 l8 T. z, |# x# d: d
{{{subcategory}}} IAB Subcategory of site/app; z- o1 C* |' b, _
{{{idfa}}} iOS User IDFA Leadbolt Dynamic Tracking Tokens/Scripts/API [TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system
2 M$ t6 ]# v/ _! h4 q/ C( l [[CLK_ID] – Click ID as sub1
0 F: i* D- Q2 Q4 {9 S7 i; P[PUB_ID] – LeadBolt’s publisher as sub_publisher
' y, b) N, a# A& z: b3 p[AD_GROUP_ID] – Sub Ad Group as sub_ad_group5 x: m$ |$ k' h6 G
[AD_ID] – Ad ID as sub_ad BuzzCity Dynamic Tracking Tokens/Scripts/API {clickcode} To substitute the unique clickcode value associated with this click
( C0 L. K$ m1 H& @4 c$ K{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering.5 q x9 Y# |( w4 o; ^+ j9 X" `
{random} To substitute a randomly generated value associated with this click6 \' G3 J2 Z' j% c) U( V3 W) t
{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z AirPush Dynamic Tracking Tokens/Scripts/API Tokens Description" Z, t7 H& G! S, z/ _/ A
%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush.
9 C3 L2 f8 H; d* d2 U* R%d% IMEI (MD5 encrypted): u/ g# G1 Y- [, R6 _2 E9 l4 L, B
%androidid% Device android id$ Y. c- y% U i0 y0 Y
%carrier% Carrier name
3 W% v& c: w! C& _7 S% y, u( a%device% Phone model
2 m% m, f) i. D7 @2 t1 s& c%manufacturer% Device manufacturer name
# f* u1 \2 k# Q4 }. V! F%campaignid% Campaign Id
, ^2 t' n8 V( S, y2 g& ~% V%creativeid% Creative Id w7 c, |, \5 E* t0 D' e( i$ |
%ip% Device ip address
" C3 }& k: f" ^8 U6 `- X%state% State
2 O! G1 G% E- F7 ]* u%city% City6 w% i& X' n8 _" s7 V7 V
%dapp% App Id. i9 l7 \# V3 _& T8 G7 @/ R
%pubid% Application Developer/Advertiser Id
7 I4 y9 M- y; K C" A%framework% Device OS Version Traffic Force:6 w! W4 z- _" Q
{site_id} – id of the site on whch the ad is shown
$ G9 K% b& @8 ^; G- f{channel_id} – id of the channel on which the ad is shown
% W2 x4 J" q1 S4 |$ `2 s{campaign_id} – id of the campaign
4 V+ @3 }4 c, q. i7 _{group_id} – id of the group
& j& b( K# o& j; G" Z/ Z{ad_id} – id of the ad
. v& a9 S* t+ I# e: ]{keywords} – list of keywords by which the ad was found
% e7 }3 l9 u3 x# K{v_country} – visitor country3 i9 M$ V" @) R+ p( E0 n
{v_language} – visitor language
' g; I0 d$ G6 d. ?! F( q1 t{v_browser} – visitor browser
" x6 X' K. K6 B6 ~{v_os} – visitor operating system Traffic Factory:
/ w! w: U% [% ~* }, A% ^{campaign.id} Campaign’s id) a: q. }4 s( D# j, T; D. k8 g
{target.bid} Target’s bid) {- @$ F3 \( j
{banner.id} Banner’s id% I, o% t/ \8 p# ]8 A+ e" c( Y
{banner.name} Name of the banner
r7 A* V, M s/ u4 X{banner.size} Size of the banner e.g. "338×235"
; Q1 C# H# ]7 f: C# W9 J9 x, J# T{target.name} Campaign’s target name
2 A0 ^* R9 w" t& u h{categories} The page’s categories" t! p6 O8 ~2 ?. J- l, s2 g
{user.country} 3 letters ISO country code of the user’s country. e.g. "FRA" for France- h. ?5 z# D* @) K) q: J. K/ c
{user.browser} User’s web browser# y3 I4 _0 K/ h4 |0 m5 x3 c
{user.os} User’s operating system AdBucks:- [1 H, S+ |* O
{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.
; l8 G g. V% W{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor.# a( Y8 w# Y0 ~4 O! D
{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized.% Z7 K' h) P6 ~4 F0 A
{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.
# b5 _- U& {8 ^- O" F{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.2 y3 ~! O% ]7 Q6 A
{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.
~8 b( d8 j5 r0 F/ Q! }{size} : This is a tag that represents a shortcut equivalent to {width}x{height}.
9 S! Y% |4 x4 |' m; u{year} : This is a tag that represents the current 4-digit year (2014).
( k! \, a- h# v: _/ n{month} : This is a tag that represents the current 2-digit month (09). Adxpansion:
- O) M' E/ C! L8 _4 l: u ]/ d{zone}7 ^7 l/ S, W/ Q8 W( X* D3 }! e
{keyword}
; ?$ C( A: [) d9 Z: C{country} 50onRed:, ]+ v. S! |! I
{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id} 1 T: p5 g, |1 ]( g2 |4 ^
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