之前设置追踪,在token方面设置出错,逛论坛无意发现这篇文章,感觉对新手可能有些用处,有需要的可以看下,除了看token,还可以看下iAmAttila用的流量平台{:soso_e113:}
) I E8 h1 m; B4 t5 ~" R* _iAmAttila’s TOP List of Traffic Source TOKENS
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5 \* z0 L/ ~# Q/ l; {ExoClick Dynamic Tracking Tokens/Scripts/API" H+ y. `5 X6 _/ K( Z5 g9 R9 B+ P
Tokens Description& r2 `6 i- i2 Z: c( d' y
{campaign_id} ID of the campaign.1 c) O! j2 k: n
{variation_id} ID of the variation. (Banner or landing page)' X! o5 c; {: j* ]" e6 D
{src_hostname} Domain name where the ad is displayed.
$ u7 O+ e8 o" N. x: }" G{site_id} ID of the site where the ad is displayed.
: f) {( J. a3 |* w, s' \) T: I{zone_id} ID of the ad zone where the ad is displayed.
# L+ s5 C. n$ ?9 ^: I{category_id} ID of the category detected." o/ F4 t6 ^9 \+ G) H( F9 `
{country} 3-char country code of the visitor.6 |) l2 a8 v* o6 \4 y4 _$ X
{time} Timestamp, used as a cache buster. MobPartner Dynamic Tracking Tokens/Scripts/API: n: H; _) [8 k7 H4 N
Tokens Description
w! @. W3 x8 k# L& y[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system1 f1 ^/ D* o" _
[=DEVICEID=] The UDID of the Android device as device_id
/ t, m6 w E! Z' T3 M[=ANDROIDID=] The parameter for Android ID as android_id
) J! x! K0 f6 C. M) I$ [, N[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address
, C- a4 q4 S( a F* }0 f" a[=ODIN=] The ODIN of the Android device as odin
" X$ O9 o& s6 x; L, l3 }5 v% b[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher
. t7 a0 B" L+ |[=SERVICEID=] MobPartner’s service ID as sub_site8 a) l6 ~& k( `! X
[=CAMPAIGNID=] Campaign name or ID as sub_campaign
& T2 w% L8 W6 ?[=ACTIONID=] The action ID as sub_adgroup+ F$ ^6 }# K+ Y$ g8 Q2 S4 f
[=CREATIVEID=] Ad name or ID as sub_ad PopADS.net Dynamic Tracking Tokens/Macros/Scripts
% B: a) a5 K( ]9 K* ~[WEBSITEID] – ID of the website that was source of the popunder,* C- s# w+ a" Z! r( N6 t
[KEYWORD] – keyword that was used for keyword targeting,
% i2 q. q+ U& b[CATEGORYID] – ID of category that was used for targeting,8 i# _+ Y& J% d! r/ H
[COUNTRY] – country of the visitor. PopCash Dynamic Tracking Tokens/Macros/Scripts
/ l, W; e# d- f%siteid% – Site ID' `% t C/ O4 b# ~+ _: T
%cc% – Country Code Plugrush Dynamic Tracking Tokens/Macros/Scripts
1 `0 |* i' I, h8 Z/ U$ m9 a{$id} – a unique ID of the traffic source/website
: X8 x& j* K; ?: O{$cc} – two letter country code of the visitor
5 q0 J2 v/ M( x9 ?( o{$category} – the category of the traffic source/website5 k2 _1 h8 w- E$ A0 w
{$domain} – the domain of the traffic source/website
, q# z% L0 n1 K% u{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube)8 F; v, C4 H3 b! F+ W: V
{$ad_id} – a unique ID of your ad (works on PlugTraffic only)
, W2 G! y& O$ e% E{$ad_ref} – your internal ad reference (works on PlugTraffic only) SiteScout Dynamic Tracking Tokens/Scripts/API
1 p, v8 I% P7 r4 E4 z5 JTokens Description
8 a' c- D, b0 h* R9 ]; b4 L7 q; Y' a5 E0 Y{adId} Passes the unique ID # of the ad that was clicked.6 g; Z1 o5 h; h2 \7 p, a$ i ?
{siteId} Passes the unique ID # of the site where your ad was clicked.6 \& a; ^/ R/ F
{campaignId} Passes the unique ID # of the campaign that received the click.; K% G8 v r7 c4 O2 i1 ~
{networkId} Passes the unique ID # of the exchange where your ad was clicked.& s# O6 t; `+ d) V
{postbackId} Passes the unique ID # of the visitor that clicked your ad.
8 L. E- x* Y `- n{domain} Passes the domain name where your ad was clicked.
# x" W% w$ I- O/ L. t{pageUrl} Passes the URL of the page where your ad was clicked.
" w& m4 U( }. v4 W+ x1 k{demographicIds} Passes the ID(s) of the applicable audience segments.6 }4 E% y. O; ^0 A- H
{contextualIds} Passes the ID(s) of the applicable contextual categories.
6 d# x `! a- T6 b0 \2 D{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only)( @2 X2 p) |1 D3 y. k' |, P' R
{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only)8 v2 | r6 _* f
{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only)0 ~5 P& Q; h$ L* t( ]( y0 d2 r
{carrier} Passes the carrier of the people that click your ads. (mobile only)3 {! Q: n" [2 |
{device} Passes the device of the people that click your ads. (mobile only)1 c: ~4 {6 {- q/ t
{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only) I- Z# c1 {( D, N1 H
{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only) StartApp Dynamic Tracking Tokens/Scripts/API
9 d- R* ]7 J& x( H1 _) kTokens Description# |; a" T/ r$ R' m. I0 e
user_id get the Android ID or IDFA of the user who clicked your ad.- K% G7 Y5 g! M1 J; W w) ? a7 |; D9 R
app_id get the App ID of the publishing app from which every click came.
( |0 i3 V8 a, c+ E' r0 W% K: fcreative_name get the creative name as you inserted it on our portal.- k! r# I2 q8 {8 f9 ]
campaign_id get the campaign ID that was automatically assigned to your campaign on our portal.
5 R# q# O& r: d0 C* obid_cost get the CPC bid you used for each click. Go2mobi Dynamic Tracking Tokens/Scripts/API/ M1 ^; t% e3 j" P6 e
Tokens Description
6 r9 a# V; j% U. `# ?{clickid} Go2mobi unique click id; |: H! Z) ~& I* p
{campaign} Go2mobi campaign id" z( N6 {6 I! V/ }- M* R
{pln} Exchange placement name3 e5 v( R5 [( \7 C& `- H, t
{plid} Exchange placement id3 S* L% h! r3 j6 f/ w9 x
{crid} Go2mobi creative id/ A) W, H! ~: G7 h t4 f3 `
{imp} Impression dimensions (width x height)0 X+ }/ V( o! Q) c7 F1 M g
{cc} Exchange country code of user
; z! U- a+ G& s, z. J% I{referrer} HTTP referrer url (if applicable) |1 V3 b; R* O; e& Q) Z/ i
{referrer_domain} HTTP referrer domain (if applicable)
2 I8 N! n* {+ Z9 h{isp} Carrier name of user* V1 o; X' j: ?$ G
{ip} IP address of user
3 W' y( H6 n# f L{xip} Proxied IP address of user
4 l) |! N7 T1 Q2 `3 L{country} Carrier country of user
' F2 M4 j3 L1 c* F7 t' Q- x' H* ?{region} Carrier region of user
# q! ~5 t4 J- T; q. @{city} Carrier region of user( d/ o) v9 k; w$ T# T8 |
{agent} Device user agent. T/ d8 M$ ]+ e) V" I
{ua_hash} Device user agent SHA1 hash
9 \/ ^0 z. |; W1 I+ ^{device_vendor} Device make
' t# _: E# K; R |0 _" p: n{device_model} Device model6 p4 H+ Y7 t/ d3 `9 k0 b0 z! L
{os} Device operating system
4 K$ D7 q/ D) ?3 y$ |8 |{os_verion} Device operating system version4 x1 C. C. o# ~$ }: @
{year} Device year of release Decisive.is Dynamic Tracking Tokens/Scripts/API; R9 z- o: s; K9 B5 F
Macro Field Info/ y8 F# @" Q$ v/ z1 \/ B
{{{bidhash}}} Unique impression ID (Use this to track conversions/actions)
; M* a! T% }. S' P. R" ?{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion)2 ?7 g: _2 o5 [( o( R
{{{creative_id}}} Creative ID (Identifies the creative used in the ad)$ {; I- B3 q0 U
{{{ad_name}}} Name of campaign
) [& S! P) {) Y" R l8 ]{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …)
$ r5 M+ g$ F9 V! R9 J) ~- p{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …)
; o! G& c4 v! C{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …)
3 U/ y4 x9 b* L; u{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …)
, ]5 f9 ]) X6 Z- i, r{{{media}}} app or site
$ U% b4 {) f c. ?$ X# ]{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …): m" ]; \/ o6 M7 M% I! ^
{{{ip}}} IP address of user( q( b" b4 L; k5 g* u
{{{app}}} Name of app where ad is placed! ~0 C' H8 V8 u6 X
{{{site}}} Name of site where ad is placed; x: N7 f7 F- x N; b4 P
{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.1 o, R+ C; {; r* L! O& I
{{{ua}}} User agent string) x& Z, u, ^( A
{{{category}}} IAB Category of site/app" i, E: v3 j9 W7 L
{{{subcategory}}} IAB Subcategory of site/app
5 L8 I- N& `, s/ m, o# w{{{idfa}}} iOS User IDFA Leadbolt Dynamic Tracking Tokens/Scripts/API [TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system
7 c( O$ J9 N& E4 q[CLK_ID] – Click ID as sub1& H$ R% F/ _( h. o3 H5 |
[PUB_ID] – LeadBolt’s publisher as sub_publisher/ D, ^4 K; B7 m8 n9 l$ K h
[AD_GROUP_ID] – Sub Ad Group as sub_ad_group
! g( C- @* K& n2 S' C. v I3 j$ ^[AD_ID] – Ad ID as sub_ad BuzzCity Dynamic Tracking Tokens/Scripts/API {clickcode} To substitute the unique clickcode value associated with this click" D2 F; W# z: e; a
{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering.
( |- z4 v4 M4 e; ~. H2 w' x{random} To substitute a randomly generated value associated with this click
; z" }( K, Z; M2 J! D{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z AirPush Dynamic Tracking Tokens/Scripts/API Tokens Description
: p6 h! h' q$ [& u. R%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush.
* j( f1 z7 c# L- s5 s" c: y%d% IMEI (MD5 encrypted)2 q" M- b. ?6 `: E
%androidid% Device android id
6 C2 S5 ^% `% }5 M/ t/ R/ X/ c' X%carrier% Carrier name$ \* S N/ l0 x; v a$ }
%device% Phone model7 Z7 S: G8 L) z3 L
%manufacturer% Device manufacturer name5 V3 R; o2 A) \' K
%campaignid% Campaign Id
* k8 E0 X7 g& r/ d6 v%creativeid% Creative Id
* P- h2 R1 L# L+ m%ip% Device ip address, ~: a. P3 l2 i v0 c8 \
%state% State
. T4 x2 i$ {! D5 J. n%city% City
8 S, T. T# \8 m/ @9 `%dapp% App Id
0 k- _/ R" E1 _%pubid% Application Developer/Advertiser Id
1 e3 h8 D% u2 u& C3 z4 `%framework% Device OS Version Traffic Force:
3 N% h e& M: d3 Q" t{site_id} – id of the site on whch the ad is shown5 E, e! U+ Q& L/ ~
{channel_id} – id of the channel on which the ad is shown
4 i- v+ D$ |8 [) o0 x, @8 ~{campaign_id} – id of the campaign, K+ X" x3 ?6 ] k! _ o, }& \' F
{group_id} – id of the group
- I7 \8 v; A& l/ z0 X8 \: A5 F{ad_id} – id of the ad( h; i# e f& |( H& ^
{keywords} – list of keywords by which the ad was found9 x3 x5 B' a- `! r$ @; |; r
{v_country} – visitor country* F( Y* k7 @& o5 x s
{v_language} – visitor language! w( [% V# `5 \* \' C5 {2 `
{v_browser} – visitor browser2 C7 U$ i9 P8 v- P1 ^: X
{v_os} – visitor operating system Traffic Factory:
; U* O# w" @: e" e- o4 ^ `; n{campaign.id} Campaign’s id% |/ h" f, A) i' V: X8 ?2 [
{target.bid} Target’s bid
$ o4 A5 T; X& d3 ^{banner.id} Banner’s id
: w2 l: R- X" N8 U! t- B{banner.name} Name of the banner
+ D/ U' w3 \) P0 V4 W, I) }{banner.size} Size of the banner e.g. "338×235"; b# o" z+ C1 q% h+ j" k5 \
{target.name} Campaign’s target name
: o* \/ `. |& l8 ?$ r: o{categories} The page’s categories9 |2 ^* {0 R, h6 p6 ]
{user.country} 3 letters ISO country code of the user’s country. e.g. "FRA" for France/ l4 F: h/ M2 P) n6 l( `
{user.browser} User’s web browser) a* W: ~0 q6 C/ z
{user.os} User’s operating system AdBucks:
6 O3 c: J8 v* s9 V{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.
+ C" L* ?; m" i( M- T/ y{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor., l9 I7 Q% f! S/ i3 o7 t/ M! @3 P1 P
{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized./ U3 d$ r+ m5 ~# g
{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.
Y7 |& k: A+ Q6 s/ n4 n{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.
- {6 A$ q! T L. N& z{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.
+ Q, d! I* d( z) z{size} : This is a tag that represents a shortcut equivalent to {width}x{height}.2 ?( X" O% y; S$ B1 C! T4 [
{year} : This is a tag that represents the current 4-digit year (2014).
1 A9 n' x- }2 s% Z; q: Z{month} : This is a tag that represents the current 2-digit month (09). Adxpansion:
9 R( V) [0 ?% Y5 _! W5 w$ k{zone}- n0 L( |0 U5 g7 b: ^& T
{keyword}! a2 [: x, O9 R9 V8 c$ @; W! w
{country} 50onRed:8 B: L8 Q; F3 U# H$ v! m1 j6 b# }. Q
{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id}
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