之前设置追踪,在token方面设置出错,逛论坛无意发现这篇文章,感觉对新手可能有些用处,有需要的可以看下,除了看token,还可以看下iAmAttila用的流量平台{:soso_e113:} 4 N, G, s1 g$ L. _ B7 M
iAmAttila’s TOP List of Traffic Source TOKENS % `" i7 h! _4 C/ ~7 q
& j: t" Y6 ~) L9 {* [ExoClick Dynamic Tracking Tokens/Scripts/API/ M9 ? }! ?, D% F8 O* G* ?
Tokens Description U- a6 C- ^' H( z
{campaign_id} ID of the campaign.
1 {1 |# ~3 t3 N* g, j* I9 k W{variation_id} ID of the variation. (Banner or landing page)0 k. H! H% }6 c$ F+ X2 _- [& k
{src_hostname} Domain name where the ad is displayed.
7 n R( @ |0 g, W1 m5 H: _. z{site_id} ID of the site where the ad is displayed.
1 u M) c6 h4 D3 \4 i{zone_id} ID of the ad zone where the ad is displayed.' [1 y; \9 N4 ?% h! v: N# r, u- C
{category_id} ID of the category detected.5 Z3 O" H7 q, n: ]5 x& [% u: U* Z
{country} 3-char country code of the visitor.
1 w' p* Q! r4 C. F l& d{time} Timestamp, used as a cache buster. MobPartner Dynamic Tracking Tokens/Scripts/API- @# T3 i7 D) ]$ _: e# ~
Tokens Description$ Z6 ^( }) C0 V$ V. l# Q: A
[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system* ]- }% i$ z6 b. z
[=DEVICEID=] The UDID of the Android device as device_id
/ G! j9 ^1 q; C/ A l[=ANDROIDID=] The parameter for Android ID as android_id- J: }0 }4 G1 j a. B0 U3 I
[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address" e+ p2 R' h& y4 T5 a8 T; y
[=ODIN=] The ODIN of the Android device as odin6 ^) z4 _$ E9 b8 e
[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher
7 i3 P2 Y, x7 I3 i& \[=SERVICEID=] MobPartner’s service ID as sub_site4 P t0 ]" D3 A4 s, u
[=CAMPAIGNID=] Campaign name or ID as sub_campaign
6 F2 x+ ^, l0 c l! _[=ACTIONID=] The action ID as sub_adgroup* r0 _0 m* r4 e) h4 s
[=CREATIVEID=] Ad name or ID as sub_ad PopADS.net Dynamic Tracking Tokens/Macros/Scripts ' h6 E( q$ q3 L Z. T4 Z
[WEBSITEID] – ID of the website that was source of the popunder,$ l3 S* G) Q8 @* d/ E
[KEYWORD] – keyword that was used for keyword targeting,
9 E: U. j, S) {( @8 j* Q[CATEGORYID] – ID of category that was used for targeting,
0 B c0 c# d* g" V- k$ w6 e4 F[COUNTRY] – country of the visitor. PopCash Dynamic Tracking Tokens/Macros/Scripts. ?3 A3 l2 {5 G0 [4 v! R
%siteid% – Site ID. g# y' x) s- C# `
%cc% – Country Code Plugrush Dynamic Tracking Tokens/Macros/Scripts6 J+ `& d) ^! O
{$id} – a unique ID of the traffic source/website
9 i# S9 [: A9 ~7 l6 T{$cc} – two letter country code of the visitor8 _# l/ m* [; \5 D( l
{$category} – the category of the traffic source/website4 `* [, q9 J$ E2 E' |' ]4 L/ L- P
{$domain} – the domain of the traffic source/website
8 b2 Z* Q$ F% w5 D{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube)5 `$ G9 l8 [# J; `/ L2 h: C4 D7 h
{$ad_id} – a unique ID of your ad (works on PlugTraffic only)
# Y4 u% \7 {3 N2 X. d" o{$ad_ref} – your internal ad reference (works on PlugTraffic only) SiteScout Dynamic Tracking Tokens/Scripts/API; C5 U( n) H" R7 d* {5 ?" I
Tokens Description$ v. F* b+ k+ Y3 P
{adId} Passes the unique ID # of the ad that was clicked.
1 H; B) T$ J& ~{siteId} Passes the unique ID # of the site where your ad was clicked.
" l9 _- L; o7 s5 \7 b{campaignId} Passes the unique ID # of the campaign that received the click.
" n- T" c$ i0 L{networkId} Passes the unique ID # of the exchange where your ad was clicked.
' s& y. g! R" U. e! Z{postbackId} Passes the unique ID # of the visitor that clicked your ad.4 x3 ~3 D, U9 P3 {& r. V! n2 D3 l: e
{domain} Passes the domain name where your ad was clicked.# S$ d6 D, b% G+ r/ t, i9 y
{pageUrl} Passes the URL of the page where your ad was clicked.# ]2 R( ~8 X1 u
{demographicIds} Passes the ID(s) of the applicable audience segments.6 V5 f2 q4 ~' M" j' m
{contextualIds} Passes the ID(s) of the applicable contextual categories.
! P( q+ U8 l4 j, r0 J{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only)# h' k- F1 ]5 I. }
{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only)
2 l9 C/ S( B& _& o5 b$ b! Z0 j{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only)
# _- [% Y" `8 \& s. q! m7 x8 U1 U{carrier} Passes the carrier of the people that click your ads. (mobile only)/ N/ ~5 G/ |9 U8 Y8 _( F) p
{device} Passes the device of the people that click your ads. (mobile only)
8 ^" R3 V- N# y3 n S2 C{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only), i9 k1 u: w% G
{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only) StartApp Dynamic Tracking Tokens/Scripts/API) J5 X, N, z P2 g/ ?! }
Tokens Description1 d* W" x+ J: g; ]7 f1 H3 a
user_id get the Android ID or IDFA of the user who clicked your ad.6 U# Q% @2 B! @5 A! I0 f5 q
app_id get the App ID of the publishing app from which every click came.
/ Q+ ?2 @$ P' ^. [$ Pcreative_name get the creative name as you inserted it on our portal.
. D7 ?9 q" l# D& m" dcampaign_id get the campaign ID that was automatically assigned to your campaign on our portal.5 M% g, t+ B5 ~6 ~/ s& c, j
bid_cost get the CPC bid you used for each click. Go2mobi Dynamic Tracking Tokens/Scripts/API
# c+ S% g( g( z, R5 N( a5 cTokens Description
; F9 D4 a" N1 x* @+ p- f{clickid} Go2mobi unique click id
( d8 y" g% c7 S3 D# B1 `{campaign} Go2mobi campaign id
" F% ~/ A: K9 @& ^2 @{pln} Exchange placement name# i F/ D/ Z$ a8 _4 S; n
{plid} Exchange placement id
+ c5 [9 \- c" f. d% L{crid} Go2mobi creative id
$ U A3 E, }3 ~9 A# F( E |7 w& I{imp} Impression dimensions (width x height)) d1 }/ N# K/ i5 O, R9 e( y& K! u
{cc} Exchange country code of user9 S9 J7 S& z+ e3 ^* d0 S
{referrer} HTTP referrer url (if applicable)
2 ]* e0 Z3 d9 J7 t; X' N{referrer_domain} HTTP referrer domain (if applicable)
5 b8 K/ j: h, P+ }$ b9 k{isp} Carrier name of user
3 n; y6 b* \ g{ip} IP address of user: R$ c* }( g/ y! R
{xip} Proxied IP address of user
5 I: `1 S; G9 w. _* |{country} Carrier country of user. l" U3 }& s j0 e( s
{region} Carrier region of user, }; e% @4 @) |) d9 u' u+ k
{city} Carrier region of user
* l8 G% u, G) h4 ^: X7 O% p" H{agent} Device user agent+ P1 W% D4 ~6 Q& ^+ X! T
{ua_hash} Device user agent SHA1 hash4 t; N4 H- ]- E& \) k1 a. W, u
{device_vendor} Device make
( V. Z% T- [4 S{device_model} Device model
6 |& H& S$ {6 O* x" l1 J1 D9 D{os} Device operating system' h1 ]3 n4 c, E3 T+ A
{os_verion} Device operating system version
! \- H3 a/ B- @7 R{year} Device year of release Decisive.is Dynamic Tracking Tokens/Scripts/API- o: j; [9 Q- `" W( Y6 C) f5 K
Macro Field Info, `$ \( ?% [ z
{{{bidhash}}} Unique impression ID (Use this to track conversions/actions)* S5 H. l! _* A
{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion)$ F" \, R/ G6 J% K3 B5 z
{{{creative_id}}} Creative ID (Identifies the creative used in the ad)0 G" J v$ e. O: {& o' ?& }
{{{ad_name}}} Name of campaign
+ ~8 E1 U8 X7 {1 h) X! ` l{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …)/ i/ p3 A8 M$ r2 B
{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …)
. f3 e' s( e- Z+ t5 A{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …)
+ M! v) @7 c' n4 U" x4 u; G6 X& ~; t{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …)/ v5 d% v) o$ U z: \) o
{{{media}}} app or site- r* o6 o+ r0 H, u
{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …)
) B2 M1 Y9 q$ I8 S1 U- i& g/ [{{{ip}}} IP address of user6 ~4 N( w0 V8 R h3 R2 u9 E
{{{app}}} Name of app where ad is placed- i5 ~2 p# j0 U. r
{{{site}}} Name of site where ad is placed
8 w+ @" h, ^; j% c% `& o/ D9 f{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.+ n# B& x1 x, O+ n
{{{ua}}} User agent string$ P5 ^- q; n' V5 A
{{{category}}} IAB Category of site/app$ Z' B0 ]7 R2 {# `/ d5 H
{{{subcategory}}} IAB Subcategory of site/app: ^+ H$ F& X8 R5 h/ s- o p+ q: n
{{{idfa}}} iOS User IDFA Leadbolt Dynamic Tracking Tokens/Scripts/API [TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system( t' P1 y: [" _4 Q% C6 I1 h3 c8 w
[CLK_ID] – Click ID as sub1
) G4 x) y' x) \% r7 U. t7 y0 A9 `6 g0 X[PUB_ID] – LeadBolt’s publisher as sub_publisher
2 V) v! H! I* G. R. T0 k; `( {" H[AD_GROUP_ID] – Sub Ad Group as sub_ad_group
, {- n* U! W; ?[AD_ID] – Ad ID as sub_ad BuzzCity Dynamic Tracking Tokens/Scripts/API {clickcode} To substitute the unique clickcode value associated with this click
3 e9 `% o1 I4 s{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering.
" O( Q4 t& T# c4 c' ~- f{random} To substitute a randomly generated value associated with this click
9 `8 a1 ]6 E3 O. {) _; Y{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z AirPush Dynamic Tracking Tokens/Scripts/API Tokens Description
* q& a ?1 g: d, ~%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush.' a: j+ e, U6 ~. Z
%d% IMEI (MD5 encrypted)
7 ^3 n" x, h( {%androidid% Device android id
& L; i* u& m' B) [" v3 w%carrier% Carrier name$ B) u8 C( ^+ |( [, h& W+ E
%device% Phone model
/ K, H- N1 q# h/ J4 F! C%manufacturer% Device manufacturer name
! c2 k; W2 C' F" z! K% P8 @* R& y%campaignid% Campaign Id
# o* {8 q7 U; P* ~%creativeid% Creative Id
: b7 |/ K# Z9 Y" r/ ?6 R# d%ip% Device ip address
+ Z; f5 o- }1 V, e; I5 M v. f# w%state% State6 |- L8 r: W5 q& I. g5 S3 ~
%city% City3 j1 t. T$ H( X% V ]
%dapp% App Id
, f; E7 X D4 Y7 @# T m%pubid% Application Developer/Advertiser Id
. L6 ^& R4 a; u4 V3 b, }" Q%framework% Device OS Version Traffic Force:3 L; }3 {7 o+ I
{site_id} – id of the site on whch the ad is shown
+ E I7 k4 [& a; w0 E{channel_id} – id of the channel on which the ad is shown0 [1 h) S" p2 s6 M. [
{campaign_id} – id of the campaign% G' }3 B3 a5 Y1 G- F) y& i
{group_id} – id of the group
9 s2 `$ Z, f3 v) \2 m{ad_id} – id of the ad
. x6 j6 v; M8 s: n5 |{keywords} – list of keywords by which the ad was found3 ~5 B6 \8 u% i w
{v_country} – visitor country
; L' B" a9 Y! d2 Q{v_language} – visitor language
( e0 g: ^, P" C& K1 g. F# k% O{v_browser} – visitor browser
7 ]" e+ o O' l" D) D7 r; O{v_os} – visitor operating system Traffic Factory:9 i9 a4 z! w# h/ g3 p9 Q+ w, }5 y
{campaign.id} Campaign’s id% K; L' b. T) e1 E+ a; } F0 F$ C
{target.bid} Target’s bid) l" h* ]1 {; \% A% P. Y4 E
{banner.id} Banner’s id& B7 T" V7 k% u0 g* z$ N2 k
{banner.name} Name of the banner
# u* X0 O* W) F. ?{banner.size} Size of the banner e.g. "338×235"
4 e# r* B( t" q; w9 T! g0 h{target.name} Campaign’s target name& I' h! c& ?, [5 C. h R9 b3 m
{categories} The page’s categories
' R* |) @! d% S% F{user.country} 3 letters ISO country code of the user’s country. e.g. "FRA" for France
& W9 }; j- L9 ^* a; l{user.browser} User’s web browser
" `$ L7 Z# e+ _. E0 n: k" G. I& f{user.os} User’s operating system AdBucks:
/ i- A4 L3 X. @) Z0 P{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.
5 d3 A+ O# k% k, _. N; g/ V{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor.9 o4 x2 I4 b. \% Z% G8 q
{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized.
/ z+ O! q, b/ l/ [6 E# S$ ^: P{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.! I* r% N2 y9 p( F y, G `
{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.
5 H0 A, v. L6 y( Q1 r5 S, W{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.. Z9 F# Q# X0 ]% b r6 I- a) p! }
{size} : This is a tag that represents a shortcut equivalent to {width}x{height}.
y8 ~# M, L! B{year} : This is a tag that represents the current 4-digit year (2014).
0 T6 ^5 P; Y. X( \2 k6 N7 g{month} : This is a tag that represents the current 2-digit month (09). Adxpansion:+ T" h3 ^. t# [- s; J' D' c
{zone}
% m5 E: K7 b# t5 _- @& r{keyword}7 z" D v( e4 i" M) @5 T$ I o
{country} 50onRed:
! Q4 |9 S2 X7 j+ |{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id} 7 y# E+ \9 o1 n) S; C
+ H) y$ ^+ M6 d% r- _ [/ A: T7 Z4 F |