之前设置追踪，在token方面设置出错，逛论坛无意发现这篇文章，感觉对新手可能有些用处，有需要的可以看下，除了看token,还可以看下iAmAttila用的流量平台{:soso_e113:} 5 _( t& d9 p6 i$ p2 P7 M' z e
iAmAttila’s TOP List of Traffic Source TOKENS / V/ p" a- N' l+ A
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ExoClick Dynamic Tracking Tokens/Scripts/API, H$ W) @* w' j
Tokens Description
" f5 e1 e3 O% F7 Y. ?1 p{campaign_id} ID of the campaign.8 l2 _: L% g7 x2 N& J1 J. M1 L
{variation_id} ID of the variation. (Banner or landing page)- W) J' m ` ]9 M. s. o
{src_hostname} Domain name where the ad is displayed.! d! g/ d% [+ |( y5 \7 \
{site_id} ID of the site where the ad is displayed.
5 v& @8 F. u( `: b! o4 I6 C{zone_id} ID of the ad zone where the ad is displayed.+ N& o) q' V1 B# L: x* R
{category_id} ID of the category detected.
4 w' b/ T8 u1 n3 ^2 `{country} 3-char country code of the visitor.
* p2 c% N6 K. }, I{time} Timestamp, used as a cache buster. MobPartner Dynamic Tracking Tokens/Scripts/API
1 u) s& D0 W, Z: bTokens Description4 s7 h4 e( y* U. J1 S: C1 a
[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system
2 O# p4 u& a% D6 h6 S. T[=DEVICEID=] The UDID of the Android device as device_id
. r6 w% J$ F* R' A& k[=ANDROIDID=] The parameter for Android ID as android_id$ S. o* D' w# E2 X
[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address
1 }1 D" @9 a0 A, I[=ODIN=] The ODIN of the Android device as odin
$ |/ F9 Y ]% Z7 m3 Y# T[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher6 V* v7 h+ F. C, B1 @$ n0 G- r5 H
[=SERVICEID=] MobPartner’s service ID as sub_site+ K" a4 k4 O' m) G2 c1 S, v1 R" c
[=CAMPAIGNID=] Campaign name or ID as sub_campaign
A- p: s: x, ?2 \[=ACTIONID=] The action ID as sub_adgroup, R/ L l4 \) `" p
[=CREATIVEID=] Ad name or ID as sub_ad PopADS.net Dynamic Tracking Tokens/Macros/Scripts 9 B" R4 O: _; g! \. z& L
[WEBSITEID] – ID of the website that was source of the popunder,
" C* i3 L- U. P$ R# h4 `( e[KEYWORD] – keyword that was used for keyword targeting,( o/ K6 W. U! o
[CATEGORYID] – ID of category that was used for targeting,
+ f5 a3 i s( G6 N' D/ h+ a) w[COUNTRY] – country of the visitor. PopCash Dynamic Tracking Tokens/Macros/Scripts
. y8 b1 K9 \2 s8 o3 m; f%siteid% – Site ID
/ z& Y. K% _8 z: {! A%cc% – Country Code Plugrush Dynamic Tracking Tokens/Macros/Scripts
8 l8 T5 n' c4 E- K{$id} – a unique ID of the traffic source/website8 T9 U6 w+ E/ ~- O6 y, }4 A. a/ O
{$cc} – two letter country code of the visitor4 [7 i0 A+ [, v: Y/ W* ^2 h
{$category} – the category of the traffic source/website
5 J& B0 v0 L, q" v+ R{$domain} – the domain of the traffic source/website
6 ~# H8 k) G* x; S3 U/ d5 S) z{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube)
$ ^- [$ D1 |( L3 f' M{$ad_id} – a unique ID of your ad (works on PlugTraffic only)& x0 g( a9 z7 j$ U0 ^2 y6 _" Y: }
{$ad_ref} – your internal ad reference (works on PlugTraffic only) SiteScout Dynamic Tracking Tokens/Scripts/API
9 M0 A S* T$ p5 w# o, nTokens Description
' \- G! Z' ^: m0 j0 M. M( j6 ^{adId} Passes the unique ID # of the ad that was clicked.( k' m) ]& b! o/ \
{siteId} Passes the unique ID # of the site where your ad was clicked.* \2 B' @+ |7 v$ a6 N
{campaignId} Passes the unique ID # of the campaign that received the click., y$ {, R) M/ n& v
{networkId} Passes the unique ID # of the exchange where your ad was clicked.
( E: R, o) Y( d1 L) S{postbackId} Passes the unique ID # of the visitor that clicked your ad.
; b2 {2 E- a, F; @2 m I{domain} Passes the domain name where your ad was clicked.5 v8 V/ a( W' Q% r" y4 {, W7 L
{pageUrl} Passes the URL of the page where your ad was clicked.& }6 j) P+ c. V2 D; {$ X
{demographicIds} Passes the ID(s) of the applicable audience segments.
) f* t! R3 T% H4 M0 f: p{contextualIds} Passes the ID(s) of the applicable contextual categories.
+ H. E$ L" _' X: ^& X{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only)
" J2 p T0 O) B+ @{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only)
( c% X x% L4 q" J- \{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only)
d+ b7 K% z) N) z{carrier} Passes the carrier of the people that click your ads. (mobile only)( h: ]# q# X7 Q
{device} Passes the device of the people that click your ads. (mobile only)
1 P; i; E% M2 y, J7 I" x; S$ i) F{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only)3 {) M7 H# z; s+ [- K
{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only) StartApp Dynamic Tracking Tokens/Scripts/API
" q# @' }# }$ t+ _Tokens Description' R' p( d" `3 {9 U3 K- g
user_id get the Android ID or IDFA of the user who clicked your ad.( l& L4 U, p* m0 t0 } x
app_id get the App ID of the publishing app from which every click came.
5 V$ Y z0 U% `& _2 b9 _ J: Q4 dcreative_name get the creative name as you inserted it on our portal.
2 n( v" i" l7 ]" P& U# Ccampaign_id get the campaign ID that was automatically assigned to your campaign on our portal.
6 t% m: Z( n4 z# s `* Bbid_cost get the CPC bid you used for each click. Go2mobi Dynamic Tracking Tokens/Scripts/API
( b' A7 `2 l f/ S; dTokens Description! Z: W: N# S" D3 i
{clickid} Go2mobi unique click id7 L9 g2 Z" G" {) r
{campaign} Go2mobi campaign id
1 R+ K0 Y( u z- [8 D. [ d+ b{pln} Exchange placement name
1 p& P9 k$ ~4 q* K5 t0 f5 f& u/ Y{plid} Exchange placement id# m3 h( m5 B: D$ R' Q1 F c0 [$ T! T
{crid} Go2mobi creative id; W) |" R `7 u! O" n
{imp} Impression dimensions (width x height)
- J# o: s9 y; D& e- f{cc} Exchange country code of user0 Q6 ?5 M" p6 K% `
{referrer} HTTP referrer url (if applicable)7 P1 D2 O% c: ^) |
{referrer_domain} HTTP referrer domain (if applicable)
~. }6 J% i. v7 s2 Z1 C: v{isp} Carrier name of user
4 }4 {$ q' y5 }, p% ^6 _# F1 W{ip} IP address of user( E4 C; Q$ q8 f0 ~ A6 D+ w& a
{xip} Proxied IP address of user4 F( P; Q# i2 s6 B; |
{country} Carrier country of user9 [" X$ Q8 E% @+ b" F8 A
{region} Carrier region of user
6 C4 `. @7 T' r, l{city} Carrier region of user! v4 |% S- G4 l4 M
{agent} Device user agent
6 S7 H7 `, d* n1 \5 _6 ? _{ua_hash} Device user agent SHA1 hash
9 g$ U* Z# R* G9 h I{device_vendor} Device make
; n A$ \0 r; [$ a! `{device_model} Device model( \2 T' @1 c$ F' W/ k9 U0 \
{os} Device operating system& T6 G( G8 l- {: S
{os_verion} Device operating system version
- Z5 n) ]- M# f, F2 F# z8 x{year} Device year of release Decisive.is Dynamic Tracking Tokens/Scripts/API4 q" b5 e8 K& {) |, ]$ E6 \2 l. R
Macro Field Info
$ I9 K! Y3 ?4 {+ B% R. E# q{{{bidhash}}} Unique impression ID (Use this to track conversions/actions)
& x7 Y9 l1 C- C0 ]% v% R* S- ~{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion)7 b* `4 |4 }" a& T) u" J2 X+ [
{{{creative_id}}} Creative ID (Identifies the creative used in the ad)
: `" P$ T+ i7 F& y& d& S/ ?: r{{{ad_name}}} Name of campaign
7 G8 F0 n" p- g- n0 H{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …) x+ i1 ?6 w2 p# p
{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …)0 F2 q* h1 {2 K) u
{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …)
0 u8 J' I) z; q{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …)6 \: ^9 h% \1 d/ g4 J, f' V1 m
{{{media}}} app or site3 j8 T. Y7 M: F3 F
{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …)# ]+ r$ _! y& x4 \8 J
{{{ip}}} IP address of user
% k+ w- e% f: `{{{app}}} Name of app where ad is placed; }! b* h5 ^3 |1 B, | T# s- Y
{{{site}}} Name of site where ad is placed! x5 G* N7 B4 o/ Q
{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.6 a2 {, F Z) V: M4 t1 n* ~. C
{{{ua}}} User agent string, O- z0 z! K" r( _: q) N
{{{category}}} IAB Category of site/app
1 a+ a5 ]: O, b- t/ ]5 J{{{subcategory}}} IAB Subcategory of site/app
8 w5 R+ C5 C" Z; C9 i+ q{{{idfa}}} iOS User IDFA Leadbolt Dynamic Tracking Tokens/Scripts/API [TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system: G; C: ^3 `% S; l7 F* n3 l
[CLK_ID] – Click ID as sub1
9 i9 k }* u- {) T( N! T7 {[PUB_ID] – LeadBolt’s publisher as sub_publisher! |& T: o* E+ v7 u6 D
[AD_GROUP_ID] – Sub Ad Group as sub_ad_group0 K% [0 P: @4 U( V
[AD_ID] – Ad ID as sub_ad BuzzCity Dynamic Tracking Tokens/Scripts/API {clickcode} To substitute the unique clickcode value associated with this click; E8 s0 T8 R* ]6 K @, ~( S0 B3 o/ y
{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering. p0 [, x/ W- U( f8 G4 j3 x m5 P
{random} To substitute a randomly generated value associated with this click
6 a0 _! v% E* P5 d{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z AirPush Dynamic Tracking Tokens/Scripts/API Tokens Description0 ~3 |1 t5 P3 ^) q
%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush.
% P6 q/ T/ P: ^% M%d% IMEI (MD5 encrypted)
$ _/ U) u' o+ B; z%androidid% Device android id
4 t4 r% K" f* ~& C2 H%carrier% Carrier name
9 O2 v) {7 l( |0 G5 m%device% Phone model6 T9 y- D2 I1 M& ^
%manufacturer% Device manufacturer name
# G: L7 x1 R3 M, d, f% l%campaignid% Campaign Id' A+ N( Z+ U% V9 W4 a) W
%creativeid% Creative Id
4 m7 ?' i, G/ q2 s9 Q2 b%ip% Device ip address
3 V S+ ?& D+ s1 l3 }) T%state% State5 T. p2 T: `. y/ M A" q+ f
%city% City
4 y5 G0 O1 S7 n2 b# p, _%dapp% App Id
* x/ a g& \& A# J8 _ a! J* ]( s% ]%pubid% Application Developer/Advertiser Id' J, f- B& h% _# R d8 |
%framework% Device OS Version Traffic Force:
* k4 m; ?4 j% P5 C1 }. F n9 [{site_id} – id of the site on whch the ad is shown, P9 e$ v u& k7 t* ^+ k* W
{channel_id} – id of the channel on which the ad is shown
" H4 [ {! T% I8 y" K1 r{campaign_id} – id of the campaign' I/ c# L2 T: ^
{group_id} – id of the group
! O: H ~2 ]0 p5 K) O{ad_id} – id of the ad- |8 ?2 T0 G8 r1 e, w# Q! Q
{keywords} – list of keywords by which the ad was found, q! q0 V+ ~4 V6 R3 j
{v_country} – visitor country
2 K8 }: U( J! V{v_language} – visitor language: g8 C: [# L w. I
{v_browser} – visitor browser
, P0 e. w3 T2 M/ L& Y{v_os} – visitor operating system Traffic Factory:
/ [, G6 X2 s* e( J! p9 y8 r{campaign.id} Campaign’s id: F% g& ]# L5 s' `& c% v9 g! {
{target.bid} Target’s bid( L0 F1 M7 H; o9 D# O/ i
{banner.id} Banner’s id4 z8 Q1 ]6 y. V
{banner.name} Name of the banner( i" p) R7 h3 D! Q
{banner.size} Size of the banner e.g. "338×235", }! y2 c8 l f* G% v+ o( }& e
{target.name} Campaign’s target name
$ z! r, L3 @) E# R) l% c) \{categories} The page’s categories* M; `8 @3 {1 l" C
{user.country} 3 letters ISO country code of the user’s country. e.g. "FRA" for France
* x! j& p0 V2 V4 A8 b4 @' P% y{user.browser} User’s web browser
( k- S) y2 o8 n1 H9 m0 t% g{user.os} User’s operating system AdBucks:
8 B, y* ]! @# e* T{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.
- ~5 c' p& A. S4 x{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor.1 E" \% d0 Y& e9 ?! g
{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized.$ Q7 d3 B }6 D* S0 i& V# \
{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.
, x" |+ g T, W' m1 W{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.. @. }' K. x4 a# h1 U
{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.
( L% O& g" v; e( W+ m7 ~4 R& P- x{size} : This is a tag that represents a shortcut equivalent to {width}x{height}.
* D- l9 K/ I: N4 w/ d{year} : This is a tag that represents the current 4-digit year (2014).
; g8 p( p( @7 {6 p4 N7 z' f{month} : This is a tag that represents the current 2-digit month (09). Adxpansion:
+ r3 U c8 l B! a. N{zone}. A. I& N' G8 `; [; b! T2 k# q
{keyword}
, G y$ A- Q* M; L{country} 50onRed:
4 F5 i) K t) w$ b2 q3 I/ [" V{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id} - x/ V) v& x+ z8 p& @' y
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