之前设置追踪，在token方面设置出错，逛论坛无意发现这篇文章，感觉对新手可能有些用处，有需要的可以看下，除了看token,还可以看下iAmAttila用的流量平台{:soso_e113:} 0 G3 n2 R7 c7 m$ M! i
iAmAttila’s TOP List of Traffic Source TOKENS h( E- {* Y W7 ]+ S
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ExoClick Dynamic Tracking Tokens/Scripts/API7 X- H _4 _( Z1 n' c
Tokens Description$ i% T6 l, p( k1 h7 V. S o4 r
{campaign_id} ID of the campaign./ Z! E1 h" f2 K, H M+ e1 Z; Q# @
{variation_id} ID of the variation. (Banner or landing page)
+ }# _5 w7 l5 [; c6 l n{src_hostname} Domain name where the ad is displayed.: }4 Z4 `$ _) l' n
{site_id} ID of the site where the ad is displayed.
" _+ z1 t* L8 n{zone_id} ID of the ad zone where the ad is displayed.% w V. h+ b. Q, ^! ], o+ n
{category_id} ID of the category detected.
0 f* ]7 o6 P* k2 W4 c% j% l" E{country} 3-char country code of the visitor.3 c" x& b& ^, A
{time} Timestamp, used as a cache buster. MobPartner Dynamic Tracking Tokens/Scripts/API$ l$ z6 ~0 t4 Q
Tokens Description
" }: f+ u* `4 \* e! M; F[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system
& u B9 Y* C( Z! h[=DEVICEID=] The UDID of the Android device as device_id
& z6 w" d2 ?) G. j8 @* ]0 h[=ANDROIDID=] The parameter for Android ID as android_id
: t4 U4 h3 q8 @8 I3 L[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address Z9 }# Q4 f. Q0 b; S
[=ODIN=] The ODIN of the Android device as odin- s* l' |3 ]& B" t9 A' t
[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher
) o8 @5 ?1 O& o) `5 @, ^0 M[=SERVICEID=] MobPartner’s service ID as sub_site
( @' I! T$ J* [& M+ @9 Q" @ P[=CAMPAIGNID=] Campaign name or ID as sub_campaign+ V+ ~( p0 }; Q" q, K
[=ACTIONID=] The action ID as sub_adgroup. n% ?& F9 t2 u7 n
[=CREATIVEID=] Ad name or ID as sub_ad PopADS.net Dynamic Tracking Tokens/Macros/Scripts . _' O3 _9 d" c5 Y! S9 W
[WEBSITEID] – ID of the website that was source of the popunder,
' U' W3 C- R' I2 d[KEYWORD] – keyword that was used for keyword targeting,
' i/ }( w9 @1 r- O& {+ R[CATEGORYID] – ID of category that was used for targeting,
% Y* Y& I T; F3 S* D[COUNTRY] – country of the visitor. PopCash Dynamic Tracking Tokens/Macros/Scripts
4 E: u& o$ h/ E y+ k%siteid% – Site ID1 w( [8 B" r* c. K \7 ?5 y, ?
%cc% – Country Code Plugrush Dynamic Tracking Tokens/Macros/Scripts1 O: F" l1 i4 W5 M
{$id} – a unique ID of the traffic source/website
) C: A! w% ^( @{$cc} – two letter country code of the visitor6 L$ J8 I! C6 I$ A7 K; o
{$category} – the category of the traffic source/website" W* q0 ^: H2 t, R `; w6 H
{$domain} – the domain of the traffic source/website# ]" ]/ E' U+ a v1 B3 a2 _
{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube)6 k" H6 [6 q7 H4 Y" x2 _' ]
{$ad_id} – a unique ID of your ad (works on PlugTraffic only)2 A1 h$ @9 E O2 w$ i/ H
{$ad_ref} – your internal ad reference (works on PlugTraffic only) SiteScout Dynamic Tracking Tokens/Scripts/API5 a7 m. t. ]' u" L7 i; Q* ?
Tokens Description
/ B9 q- C9 j0 `! d* ]{adId} Passes the unique ID # of the ad that was clicked.
) \7 c; a% w e7 [- n. V{siteId} Passes the unique ID # of the site where your ad was clicked.
# T$ r5 N, c: j0 f- U, l{campaignId} Passes the unique ID # of the campaign that received the click.
7 r1 h, G; N5 L- W1 ?$ @8 Q{networkId} Passes the unique ID # of the exchange where your ad was clicked.
" k8 T4 u5 p( |2 p6 M{postbackId} Passes the unique ID # of the visitor that clicked your ad.
; u8 g0 r, r* }! f{domain} Passes the domain name where your ad was clicked./ r- g2 `8 Z3 e! i5 N2 K$ t
{pageUrl} Passes the URL of the page where your ad was clicked. ?+ L$ H: Z) B1 _! h6 _% l- d
{demographicIds} Passes the ID(s) of the applicable audience segments.
1 s: b$ }5 A* C6 i{contextualIds} Passes the ID(s) of the applicable contextual categories.
0 F$ {, o; ^( k{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only)
4 T: Y* \- T+ j+ [) j3 B{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only)
! \3 ~1 ^# E1 V' x! c1 b! W{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only)8 C8 k( ]( ~+ f/ n
{carrier} Passes the carrier of the people that click your ads. (mobile only)
% F Q7 n! h! o5 J7 `$ Q# A{device} Passes the device of the people that click your ads. (mobile only)
/ P+ A' C- i/ O- a! s) V9 _{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only)0 I+ ?+ i" S* p# A W( i' }
{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only) StartApp Dynamic Tracking Tokens/Scripts/API
. C4 ~& M* t3 P. N5 d4 iTokens Description4 h& } Y Z: ?: i1 I+ F4 X
user_id get the Android ID or IDFA of the user who clicked your ad.+ a$ f' D9 Q: ?9 Z& q7 k
app_id get the App ID of the publishing app from which every click came.
& H, n( H- l% o" L3 Y& G% ucreative_name get the creative name as you inserted it on our portal.
0 L$ W& @$ Q- ~3 o3 ~- ]+ }( [3 ~campaign_id get the campaign ID that was automatically assigned to your campaign on our portal.
: i: j [' ~2 ?5 i! ebid_cost get the CPC bid you used for each click. Go2mobi Dynamic Tracking Tokens/Scripts/API
) N( L7 S) S- T' T4 OTokens Description& U) J* |% }% ]5 ^; K4 z" a( o# T
{clickid} Go2mobi unique click id6 i3 y+ w5 c0 w3 X# [
{campaign} Go2mobi campaign id8 c! o+ o$ Q* ?7 S2 ~
{pln} Exchange placement name
( u+ F) I' x9 j, S v3 y{plid} Exchange placement id4 C2 e+ R" A, S) a5 {8 h/ x
{crid} Go2mobi creative id
1 I Y) |% n3 r" B6 [, {+ a& C{imp} Impression dimensions (width x height)% R- O6 q! ~5 U1 l/ K6 G' I/ [
{cc} Exchange country code of user0 b" l/ B$ ^3 ~/ k
{referrer} HTTP referrer url (if applicable)
. y) R* n0 X( ]: C! T1 T( \{referrer_domain} HTTP referrer domain (if applicable)& P6 z( V4 ?# F+ H
{isp} Carrier name of user( F% D, i9 U' A; o8 h' H1 e
{ip} IP address of user
! f, h- T' {- I# I* V& E0 Y0 ~5 O{xip} Proxied IP address of user7 x/ x. _) n) e, n
{country} Carrier country of user
% J5 o" p$ H, B" o/ t{region} Carrier region of user
?/ D# Q0 C, Q{city} Carrier region of user
( r$ ~9 h% b# g t4 F+ a{agent} Device user agent
/ f- C9 p, P$ }: y5 L& `+ v4 A{ua_hash} Device user agent SHA1 hash: ^6 a ~! W$ c
{device_vendor} Device make
5 U" p1 f% Y( b9 V) @0 f{device_model} Device model
0 j9 V; L7 j% Y( P- @{os} Device operating system7 t" K0 W* W1 c! C% `! J; S& l
{os_verion} Device operating system version7 u _$ E) U! Q" W
{year} Device year of release Decisive.is Dynamic Tracking Tokens/Scripts/API* Z" t# U8 H, H6 @. |6 d2 H' G' Z
Macro Field Info
2 c6 u: R) }; H1 ~2 h- C{{{bidhash}}} Unique impression ID (Use this to track conversions/actions)
2 Y9 M# U6 m% n7 f4 T/ _{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion)( m T6 O- C9 B" j! l
{{{creative_id}}} Creative ID (Identifies the creative used in the ad)# ^) {/ F9 u6 E- w7 b
{{{ad_name}}} Name of campaign* v4 g; B+ \! u" n, G( `; f
{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …)) F' ]' x, P0 h0 J
{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …)9 e2 ]9 N0 u+ X6 i4 F2 k
{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …)
: N+ X5 q- p: ~7 a0 a/ e( r' m{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …)
3 \/ n* V- O1 ^+ D{{{media}}} app or site6 Y3 F$ ~1 H q5 B: R( n* Q! X
{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …)
. e& I" M K7 z4 ?" s{{{ip}}} IP address of user0 D/ m X6 x, ?$ ]2 `1 }: i7 i
{{{app}}} Name of app where ad is placed
: C- x* N2 A2 p# |6 ~# }{{{site}}} Name of site where ad is placed
/ U# L# _4 R0 q/ G2 q5 y{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.$ y5 U5 |: q3 M0 _
{{{ua}}} User agent string, Y6 Z! p* `7 B: @- u
{{{category}}} IAB Category of site/app
% g- Z/ `+ H) |. P7 V1 P{{{subcategory}}} IAB Subcategory of site/app. Y4 J" Y5 M" d2 t! k0 ?
{{{idfa}}} iOS User IDFA Leadbolt Dynamic Tracking Tokens/Scripts/API [TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system; t8 l1 P1 @0 a# e% U$ I" Y, U0 l
[CLK_ID] – Click ID as sub13 C5 I6 M$ A7 P
[PUB_ID] – LeadBolt’s publisher as sub_publisher% `+ {8 v5 f$ B
[AD_GROUP_ID] – Sub Ad Group as sub_ad_group' a6 a# c* K3 S+ B: `' [! w- }
[AD_ID] – Ad ID as sub_ad BuzzCity Dynamic Tracking Tokens/Scripts/API {clickcode} To substitute the unique clickcode value associated with this click% _9 G% L; s9 H$ \1 e
{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering.
, z s; y! D5 w! h0 u- I{random} To substitute a randomly generated value associated with this click
" ]& R+ k+ D! A4 z0 v* j( B{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z AirPush Dynamic Tracking Tokens/Scripts/API Tokens Description
& n* m/ p1 V% e%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush.& h; e O: n) I: G, E7 l
%d% IMEI (MD5 encrypted)6 C0 E ?6 \& n* H/ J n
%androidid% Device android id0 j7 j5 @" E9 h+ t5 w0 t4 U
%carrier% Carrier name0 J6 ] D7 T! ]' x5 U/ S, `
%device% Phone model
) \0 { b6 X' M+ Z) b$ h%manufacturer% Device manufacturer name
/ R$ H# L8 A+ X( L! f%campaignid% Campaign Id1 m8 o- Y6 d8 y" `$ L) @
%creativeid% Creative Id! r( \2 U% u3 j2 e. q3 A8 ?
%ip% Device ip address
z: B' e" N/ d- \8 l%state% State
! G& k$ W P0 W" l%city% City2 a' y7 _1 P4 K3 z0 h* ~
%dapp% App Id/ T/ @0 Q, o! f9 {6 r7 }6 u
%pubid% Application Developer/Advertiser Id5 g8 m6 k7 T' e \7 _! _! a8 g, d: ?) g
%framework% Device OS Version Traffic Force:
7 K3 k+ t+ N# \0 { r$ @; p6 O6 S{site_id} – id of the site on whch the ad is shown
( M c/ C4 ^. K0 v2 s8 j" z{channel_id} – id of the channel on which the ad is shown: |: W9 ]9 q0 s0 d7 B k2 W( G. h
{campaign_id} – id of the campaign
4 `0 v5 Q" |! {* i5 f{group_id} – id of the group
/ u3 p- D3 W; a4 M, H{ad_id} – id of the ad
, x7 C9 d5 O8 e/ [9 ]{keywords} – list of keywords by which the ad was found, F" ?' R! u4 w% \$ \6 F, ~
{v_country} – visitor country9 R: D C+ O/ ~( ?2 q& {* R$ m
{v_language} – visitor language; c. j- g; p/ `0 H3 @4 A
{v_browser} – visitor browser/ P. Y" I: q, q& B
{v_os} – visitor operating system Traffic Factory:
; F( c- {8 W$ y" w{campaign.id} Campaign’s id, ~# X# z3 x) @0 Y+ `& P
{target.bid} Target’s bid5 K5 k5 M5 G* w, [' _( f' p
{banner.id} Banner’s id
/ }9 t, U/ g8 F; C{banner.name} Name of the banner
c+ U/ P* L) |* X* C8 |* O( [{banner.size} Size of the banner e.g. "338×235": Q: E! ^, C. ]" Y
{target.name} Campaign’s target name
# g: G; i. z/ \4 Y* ]{categories} The page’s categories
9 e2 v- C! p/ D6 b{user.country} 3 letters ISO country code of the user’s country. e.g. "FRA" for France
! w' c9 x2 u4 d6 H Q( a* E{user.browser} User’s web browser, p4 i& q4 K: r2 L/ j. [4 u4 m0 x
{user.os} User’s operating system AdBucks:" t2 f. Y$ \0 h; R* j7 O. M
{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.
4 J* N3 K/ k6 D, h$ X{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor.6 t2 Y$ P. \1 O( M7 S- Z
{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized.
% n7 G4 t! a$ r% }1 e0 ~{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.
" F: R9 S& p1 A2 E7 L; a; s{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.0 y& ~/ A5 t3 z9 y" ` c
{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized." A: l+ E- J' R$ C1 o
{size} : This is a tag that represents a shortcut equivalent to {width}x{height}.
# ]; ^* t4 x* ~0 @{year} : This is a tag that represents the current 4-digit year (2014).
1 K5 A$ s: C5 K- @% f- B{month} : This is a tag that represents the current 2-digit month (09). Adxpansion:
" Y$ F# F& X: o: S/ \: k, |( D{zone}
' o. l" E4 O% x# h+ M5 F{keyword}8 s% K+ o: M" G& A# c2 ~/ v/ k
{country} 50onRed:
3 O4 Q$ S: `0 J, R{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id} 3 J' p# r) X' G6 y, M I' b/ c
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