之前设置追踪,在token方面设置出错,逛论坛无意发现这篇文章,感觉对新手可能有些用处,有需要的可以看下,除了看token,还可以看下iAmAttila用的流量平台{:soso_e113:} 1 u1 o. B% f2 L# C; R+ f) |
iAmAttila’s TOP List of Traffic Source TOKENS ( j: ^6 s3 y1 C& G6 b8 C8 [
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ExoClick Dynamic Tracking Tokens/Scripts/API
. Y$ T, U2 }; c/ K' e- wTokens Description8 ^& c4 @* m# [( T6 s( Q5 r
{campaign_id} ID of the campaign.
! ^0 u( S8 f2 Y) K- F2 w{variation_id} ID of the variation. (Banner or landing page)7 t2 @# a! ^6 y1 L0 j6 f/ ]
{src_hostname} Domain name where the ad is displayed.2 [* s9 j/ Y; `. X
{site_id} ID of the site where the ad is displayed.' ?3 s7 ]0 W5 y9 h+ @1 k
{zone_id} ID of the ad zone where the ad is displayed.4 ?) z/ m( m' y7 M# x$ M& e! J
{category_id} ID of the category detected.$ b3 B4 F8 W# p. b
{country} 3-char country code of the visitor.( a# d& ]2 G$ I( O
{time} Timestamp, used as a cache buster. MobPartner Dynamic Tracking Tokens/Scripts/API
# n1 f" B {, Z% i; Q- S( m, i! {Tokens Description
" ?5 J- i( S. T1 U6 J' |[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system
$ W, h' U. D% g[=DEVICEID=] The UDID of the Android device as device_id
3 G. d: q/ p" k$ w+ Z[=ANDROIDID=] The parameter for Android ID as android_id: Y/ @. D q* `1 I2 e: _. l
[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address
: e) W. ?: \& I: Y+ L3 o t/ o[=ODIN=] The ODIN of the Android device as odin
; J, r) C2 Y3 L F" t- M[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher2 ]7 F) e; s$ t! N9 e( J3 M5 `$ r
[=SERVICEID=] MobPartner’s service ID as sub_site& G+ L/ k; W# c( p$ m5 u( @9 C
[=CAMPAIGNID=] Campaign name or ID as sub_campaign h5 L5 i' E; ~. j8 G8 I
[=ACTIONID=] The action ID as sub_adgroup( z4 |* m) j2 y. Y2 n
[=CREATIVEID=] Ad name or ID as sub_ad PopADS.net Dynamic Tracking Tokens/Macros/Scripts ; i1 H2 {0 }- z2 f
[WEBSITEID] – ID of the website that was source of the popunder,
3 z: ~% r. I8 m$ a[KEYWORD] – keyword that was used for keyword targeting,
; |( ? K- |! W[CATEGORYID] – ID of category that was used for targeting,
5 ^2 Q: Y; }3 ^1 u1 N& h; R[COUNTRY] – country of the visitor. PopCash Dynamic Tracking Tokens/Macros/Scripts
u" V2 w3 ~ m Z7 W' `0 ~* E E%siteid% – Site ID" N! ?( G+ K+ d6 ~$ |: k
%cc% – Country Code Plugrush Dynamic Tracking Tokens/Macros/Scripts: X7 H" L4 ~7 n/ X/ t& o" U: e
{$id} – a unique ID of the traffic source/website
5 H& j* G; w' O. \. }{$cc} – two letter country code of the visitor' y, e% I. p/ H: J
{$category} – the category of the traffic source/website: h1 h5 P+ v8 d
{$domain} – the domain of the traffic source/website
' Y& t7 A j7 P% u$ u- G+ l4 \8 f1 f{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube)' B4 x# k" P9 U+ U+ k
{$ad_id} – a unique ID of your ad (works on PlugTraffic only)
1 S2 g4 Z5 g6 T7 N{$ad_ref} – your internal ad reference (works on PlugTraffic only) SiteScout Dynamic Tracking Tokens/Scripts/API8 K2 l4 j, F9 c7 M8 t! }
Tokens Description( i& u0 t' w% N" {2 K) U
{adId} Passes the unique ID # of the ad that was clicked.9 I2 r* P+ ~( j) m
{siteId} Passes the unique ID # of the site where your ad was clicked. f# |4 x8 j% F. N+ t' b5 q
{campaignId} Passes the unique ID # of the campaign that received the click." [, [* |& L8 y1 K
{networkId} Passes the unique ID # of the exchange where your ad was clicked./ p9 ?. l4 r, G3 m: w3 g8 v
{postbackId} Passes the unique ID # of the visitor that clicked your ad.9 m8 j) V* E) `% J
{domain} Passes the domain name where your ad was clicked.# g' s$ F+ p- c6 e4 Z3 [ @
{pageUrl} Passes the URL of the page where your ad was clicked./ Y2 H- u6 }, o/ a5 f5 z$ s; V, ~
{demographicIds} Passes the ID(s) of the applicable audience segments.
5 }* ~3 m4 f4 D2 H/ ?$ x{contextualIds} Passes the ID(s) of the applicable contextual categories.$ x! V/ F2 b5 _. D
{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only)- n, p$ b; f7 G
{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only)% E+ Z+ K- R. H; j8 Y: x( i3 U
{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only)
) X+ ^; P- V7 i8 A E# p{carrier} Passes the carrier of the people that click your ads. (mobile only)
$ c4 @1 m! A9 I/ P _{device} Passes the device of the people that click your ads. (mobile only)
+ f9 @6 N. O# I& [8 q{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only)3 z% ~* F5 x! n& O, N$ V4 D
{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only) StartApp Dynamic Tracking Tokens/Scripts/API8 y; Q4 d; @# j0 b' T, P
Tokens Description
! N) I3 n$ Y4 Auser_id get the Android ID or IDFA of the user who clicked your ad.( v( x) e: Y; j) C
app_id get the App ID of the publishing app from which every click came.8 Y6 |* Z8 N( ~5 V @
creative_name get the creative name as you inserted it on our portal.* H( U0 l! L& |( E9 h# R2 O# ^
campaign_id get the campaign ID that was automatically assigned to your campaign on our portal.
6 t2 b0 U: B- l* j& qbid_cost get the CPC bid you used for each click. Go2mobi Dynamic Tracking Tokens/Scripts/API# v |$ G D9 {; Y9 y. W) v% ~) \
Tokens Description6 Q6 |8 }8 m+ C* [* \
{clickid} Go2mobi unique click id
. \# T5 x" ?% r5 c8 P9 S{campaign} Go2mobi campaign id. [. M, a$ ~, p4 |1 `6 g
{pln} Exchange placement name
+ ~$ d. m. q$ k. o; ]+ d% @+ _{plid} Exchange placement id4 C; K5 n2 h1 h# x) K
{crid} Go2mobi creative id
8 r& }9 b) n; l- v; A2 p{imp} Impression dimensions (width x height), w4 c* \3 m4 w
{cc} Exchange country code of user p& F1 P- f/ B! J2 z$ d
{referrer} HTTP referrer url (if applicable)9 y3 p# b. O0 i
{referrer_domain} HTTP referrer domain (if applicable)$ V8 I5 e6 O: Z6 t/ h
{isp} Carrier name of user
% [/ N- M6 i" b( }6 Y6 e1 r. {{ip} IP address of user
* C [1 y- `. }5 ]$ f{xip} Proxied IP address of user
' h8 z- ]/ l$ Z0 o' R3 S2 _{country} Carrier country of user
8 p V# x. w! K, y% }' `{region} Carrier region of user& y. J3 E8 s4 S$ s4 Q" Y0 p
{city} Carrier region of user5 t$ m5 I' q! @3 d2 e& Y
{agent} Device user agent
0 P: \' M U- F# b# V7 o* E- C8 m{ua_hash} Device user agent SHA1 hash
) W* P( D3 L5 }: \{device_vendor} Device make
# x9 r: _/ Q. G/ a* ]( s, m( E{device_model} Device model& B X7 }1 `- ?' b5 A2 T
{os} Device operating system
' z& D3 @2 D& N# v' @ A2 }- N3 @{os_verion} Device operating system version
' k: v+ r7 p" j% o, d' Z7 u% _{year} Device year of release Decisive.is Dynamic Tracking Tokens/Scripts/API/ B! B# m% W' X; L; p8 H3 i
Macro Field Info
* K, J J) g# w9 ?2 J/ c{{{bidhash}}} Unique impression ID (Use this to track conversions/actions)
7 t; H! c( w6 g3 k4 C6 y9 ?: I{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion)6 p5 u) Y$ e4 `4 M
{{{creative_id}}} Creative ID (Identifies the creative used in the ad)
1 `$ D# Q* @1 Z1 k# x& t{{{ad_name}}} Name of campaign
; m- Y' Y8 A* z N{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …)
3 N7 K3 n$ J. T6 y( \# n/ `{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …)
6 o8 }7 f1 z+ ~5 ^% i2 @{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …)" L- v* x1 w# Y; O" \1 Q: h
{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …)
% D, Q0 L+ W9 x) R/ s- d! ~7 B{{{media}}} app or site
: d8 D: Y! k, k6 \{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …): u5 ^1 n7 }# N8 Y
{{{ip}}} IP address of user
( E2 s1 i- \3 o{{{app}}} Name of app where ad is placed% m* u J2 U/ ~8 D9 v0 w- E
{{{site}}} Name of site where ad is placed
( [6 N7 o, Q4 l" ]! L9 W{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.
# N# t1 M T9 Z+ |{{{ua}}} User agent string
P9 E* q: Z. P) z$ p' Q7 z6 \$ ]{{{category}}} IAB Category of site/app. [ O1 M! Z V) q7 f) o1 E. q
{{{subcategory}}} IAB Subcategory of site/app$ F$ y( i% L; l) p$ h' q4 I
{{{idfa}}} iOS User IDFA Leadbolt Dynamic Tracking Tokens/Scripts/API [TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system4 a9 Q% U8 q8 G: L
[CLK_ID] – Click ID as sub1+ ~! R2 H8 j! g* j
[PUB_ID] – LeadBolt’s publisher as sub_publisher
. ]" E* v& }; r# s, ^ M# }[AD_GROUP_ID] – Sub Ad Group as sub_ad_group7 [: ~$ {) f6 t( Y$ Q: S
[AD_ID] – Ad ID as sub_ad BuzzCity Dynamic Tracking Tokens/Scripts/API {clickcode} To substitute the unique clickcode value associated with this click9 D7 {& }7 Q% T9 w& o5 j" e
{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering.6 K6 E, L7 ]0 i: B4 ? }* z2 a
{random} To substitute a randomly generated value associated with this click
" x& H9 d& \1 A{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z AirPush Dynamic Tracking Tokens/Scripts/API Tokens Description N. ^ {8 Q" l1 q( o0 C
%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush.9 j {1 k0 o( `* o( H2 G; u
%d% IMEI (MD5 encrypted)
0 g% t3 ?# D3 @2 D2 q% r%androidid% Device android id7 K. m3 D" B( e
%carrier% Carrier name) O5 }) v7 w# d3 |: i* N; Z w& P
%device% Phone model
5 N R0 y U0 y8 ?" ~9 N8 c%manufacturer% Device manufacturer name/ w# }7 _" I B) B
%campaignid% Campaign Id
1 t- J/ F- f: L" A2 q' i%creativeid% Creative Id( K& {& ?2 S+ a4 x! o# ]4 R3 }
%ip% Device ip address
4 y: L) @, X `/ [%state% State) R5 ]% H" S7 p C9 o# N
%city% City X# \; q; }! {1 {" s& M; Q
%dapp% App Id
5 B# W! V' |. D K, b2 r8 u4 F%pubid% Application Developer/Advertiser Id
" T8 g% ^3 ]' U2 m4 {: ~ {%framework% Device OS Version Traffic Force:
: B7 _3 X# N% g+ C7 W$ [4 t7 p{site_id} – id of the site on whch the ad is shown
, E) Q# g2 v0 r+ x2 p3 {{channel_id} – id of the channel on which the ad is shown
~$ o% e2 Q& M( m `: p1 A, u{campaign_id} – id of the campaign& \* U( Y2 _/ [5 I0 t- {7 p8 h. K
{group_id} – id of the group
7 N( O/ ~! B2 K' J B5 Q0 s3 H5 Q{ad_id} – id of the ad
4 }) j% A, ?% \1 r* _. X) I{keywords} – list of keywords by which the ad was found
/ ^8 T) {1 C0 \5 a{v_country} – visitor country8 i, \$ F6 K( c* `+ X# q
{v_language} – visitor language1 _0 F6 @( L2 N* |3 v4 v: Y
{v_browser} – visitor browser' ], t @1 i3 {% Q
{v_os} – visitor operating system Traffic Factory:' t, |* p5 x5 U
{campaign.id} Campaign’s id
: E) O4 s- H0 q: \{target.bid} Target’s bid
! F, V _/ W; n8 L{banner.id} Banner’s id
) `+ p; k3 J" _5 b{banner.name} Name of the banner7 t7 v( x, s9 p$ c2 k7 e' C, x @
{banner.size} Size of the banner e.g. "338×235"
7 l w* A. R% J; H# d7 p{target.name} Campaign’s target name
$ g& G& B9 z$ t" Q, L/ H{categories} The page’s categories% x- e) C e. ~9 H1 j' P
{user.country} 3 letters ISO country code of the user’s country. e.g. "FRA" for France- s& J: T A' H% o: G
{user.browser} User’s web browser
1 @+ s: E/ k0 _# n; O0 c{user.os} User’s operating system AdBucks:
* R0 r* i; n4 C{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.
, u/ p- |# ?% e& n{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor.1 H `0 g' U+ H7 W9 o+ y. m$ t/ M: s
{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized.
8 M) r8 H K2 M3 z{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.9 Q7 `+ |7 T, Y* K! k
{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.6 x9 b; @6 @ M$ W0 U
{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.# V! D C2 P- V( r! z
{size} : This is a tag that represents a shortcut equivalent to {width}x{height}.
9 z N: B0 W+ I6 |{year} : This is a tag that represents the current 4-digit year (2014).
& `7 b) A1 X2 g }1 h{month} : This is a tag that represents the current 2-digit month (09). Adxpansion:
" C! Q( e) m* u4 l' h{zone}8 f" ?% Q( H$ c, D
{keyword}# E# E8 W/ i/ q
{country} 50onRed:
9 V; f @ p% N/ O2 g% m7 Q" ^{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id} 3 J u: k8 ~6 Y5 O6 t7 V
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