之前设置追踪,在token方面设置出错,逛论坛无意发现这篇文章,感觉对新手可能有些用处,有需要的可以看下,除了看token,还可以看下iAmAttila用的流量平台{:soso_e113:} - _, m4 c4 x; ?, m* K
iAmAttila’s TOP List of Traffic Source TOKENS , D2 @! T6 b3 c+ V! v
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ExoClick Dynamic Tracking Tokens/Scripts/API$ W1 ?5 ^' U& X+ v* \) x& f1 z
Tokens Description
& }5 C1 L/ U+ c8 h' E{campaign_id} ID of the campaign., p. Z' P- j4 o% a( _ H; {. q
{variation_id} ID of the variation. (Banner or landing page)
4 f% x6 Q9 o3 p O& b+ J{src_hostname} Domain name where the ad is displayed.' K z4 T) P4 Q2 t, {6 K9 m$ E
{site_id} ID of the site where the ad is displayed., F: ? I1 d( W" f! P$ H/ p
{zone_id} ID of the ad zone where the ad is displayed.( M3 ]* y3 L( m5 n; M1 E* R
{category_id} ID of the category detected.4 V3 A! Q1 N" z8 F2 c0 n0 A
{country} 3-char country code of the visitor.
" T1 b& q6 f/ P# C{time} Timestamp, used as a cache buster. MobPartner Dynamic Tracking Tokens/Scripts/API( `4 q. o1 a; W) }0 `
Tokens Description1 z5 H" ?0 W9 r) P" B, r* B; o
[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system
9 X; ?' @" \9 ^' t# n. U[=DEVICEID=] The UDID of the Android device as device_id( ~& U1 z# j& f. r; V Z C
[=ANDROIDID=] The parameter for Android ID as android_id
# ^2 J5 L$ y) O5 h- b+ L3 y[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address& G9 |. _3 Y. C& U4 @; [
[=ODIN=] The ODIN of the Android device as odin
9 b3 }% J) `, d, V; M3 I& r$ `6 C[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher
' q2 z* |* d% Z6 I6 l! i[=SERVICEID=] MobPartner’s service ID as sub_site
; H. }" z l/ u; H0 |3 x+ f7 p6 }[=CAMPAIGNID=] Campaign name or ID as sub_campaign
" ~$ n# v3 r+ B[=ACTIONID=] The action ID as sub_adgroup
: e1 P P, q) ?4 i+ A[=CREATIVEID=] Ad name or ID as sub_ad PopADS.net Dynamic Tracking Tokens/Macros/Scripts
- |+ p2 n6 [# T, e[WEBSITEID] – ID of the website that was source of the popunder,
4 y' x4 {4 c( O- Q& D# n8 a[KEYWORD] – keyword that was used for keyword targeting,* @$ ?: X3 q' a! R! s
[CATEGORYID] – ID of category that was used for targeting,- R" d& }8 o4 P( x0 o
[COUNTRY] – country of the visitor. PopCash Dynamic Tracking Tokens/Macros/Scripts
* k+ o9 l( A1 J' c# U% `%siteid% – Site ID
" t+ h, f4 B, @! A8 ?% i: M5 P9 [6 p%cc% – Country Code Plugrush Dynamic Tracking Tokens/Macros/Scripts( h' I3 X1 X5 N9 v( X7 N r
{$id} – a unique ID of the traffic source/website
2 U3 \; B4 x1 N: m{$cc} – two letter country code of the visitor; H e. H8 p- c' W
{$category} – the category of the traffic source/website, u( w; _0 J! h7 J3 @& a. |$ j
{$domain} – the domain of the traffic source/website
% M5 o. o" r! i3 y/ h' | [{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube)
m6 T; ? B0 b7 {" D; U* M{$ad_id} – a unique ID of your ad (works on PlugTraffic only)
8 S, g+ q: J' R" V{$ad_ref} – your internal ad reference (works on PlugTraffic only) SiteScout Dynamic Tracking Tokens/Scripts/API
. l$ M& N9 q# T& X+ S NTokens Description
. b- J$ ]6 u2 _; T8 [6 V4 v; K$ h{adId} Passes the unique ID # of the ad that was clicked. r2 K r! p0 t- e7 [. p! ]' k1 B
{siteId} Passes the unique ID # of the site where your ad was clicked.
Q* m% K7 Y2 b: \{campaignId} Passes the unique ID # of the campaign that received the click.$ L0 C* Z0 [3 Y
{networkId} Passes the unique ID # of the exchange where your ad was clicked.
" S' K" g9 L$ u{postbackId} Passes the unique ID # of the visitor that clicked your ad.
- y }+ g8 o7 }{domain} Passes the domain name where your ad was clicked.
& r e u9 S1 m! H{pageUrl} Passes the URL of the page where your ad was clicked.
0 [- h% e8 U9 u) H) |{demographicIds} Passes the ID(s) of the applicable audience segments.$ F. i$ i$ j1 W/ c$ h5 Z+ r0 K
{contextualIds} Passes the ID(s) of the applicable contextual categories.6 L$ q# T5 B2 `, P- D9 }
{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only)
' k. d% m9 N9 F* s3 ~{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only)
f1 p) }8 m/ U6 F0 Y7 m{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only)
: O3 D0 \% p2 _( P \. L( j{carrier} Passes the carrier of the people that click your ads. (mobile only)" y0 \# N/ z5 C4 j
{device} Passes the device of the people that click your ads. (mobile only)
0 W2 i. d' j$ N3 k" }7 K{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only)
8 q8 @8 L: Z7 V" x+ E. E; N{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only) StartApp Dynamic Tracking Tokens/Scripts/API5 }. m2 U* {2 a9 P0 e' d' Q
Tokens Description
0 j2 c ^! c0 P& J" O3 Iuser_id get the Android ID or IDFA of the user who clicked your ad.$ B9 s. E7 w7 a l" e# S
app_id get the App ID of the publishing app from which every click came.: j8 U1 j' w( D! l" F
creative_name get the creative name as you inserted it on our portal./ g' D# T7 m) N' g5 u+ e+ O
campaign_id get the campaign ID that was automatically assigned to your campaign on our portal.+ E1 E7 B) f, m6 t/ W' J& X! M- g
bid_cost get the CPC bid you used for each click. Go2mobi Dynamic Tracking Tokens/Scripts/API
+ n* m6 e, w4 `. G2 k# eTokens Description9 `0 J. E- H5 `) O
{clickid} Go2mobi unique click id
7 u9 R. y2 w4 z; T" }{campaign} Go2mobi campaign id
, ` Y3 K0 Y* M/ S1 [$ x+ h{pln} Exchange placement name
) H3 Y( \" x7 s" L# D4 K{plid} Exchange placement id# V( A4 P( r3 C" y3 k
{crid} Go2mobi creative id
, O6 t2 f- \& p4 Z0 `9 q{imp} Impression dimensions (width x height)! s( T( U0 J5 ?) u* y
{cc} Exchange country code of user, N( f; S) ~3 P. H2 c
{referrer} HTTP referrer url (if applicable), V" v) A- ?, [+ ?: t6 j# N! j! x& ^
{referrer_domain} HTTP referrer domain (if applicable)
1 x7 O$ U$ T) j/ I3 C{isp} Carrier name of user
% f2 ~" ^# D3 ?& z7 ~{ip} IP address of user
6 R3 l5 o$ w& r{xip} Proxied IP address of user; ^& v: m5 J/ V7 W! ^+ W# V
{country} Carrier country of user
) P, g( |" M) _+ ?2 k0 X{region} Carrier region of user
6 v! ^( w% T7 U{city} Carrier region of user
) c* ^) x# q4 Q! x{agent} Device user agent
& S1 _( D) Y) e* O, I. I8 \6 _{ua_hash} Device user agent SHA1 hash
# B2 \! N. P/ S2 w7 g6 z# H4 o! Z{device_vendor} Device make
7 V( ]$ M/ Q D" ]) \) D2 Z% q{device_model} Device model
% A2 o; k% A9 r7 |/ G9 H1 G9 r{os} Device operating system, y j0 \* g7 F ^
{os_verion} Device operating system version
) U4 }9 ~; v. T7 }% J& \0 H{year} Device year of release Decisive.is Dynamic Tracking Tokens/Scripts/API, v% p4 M z; m, Y6 {
Macro Field Info
3 g, K" n7 B) X, i# D* r{{{bidhash}}} Unique impression ID (Use this to track conversions/actions)1 s4 \; c; S9 I2 j6 F0 q
{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion)
, z0 l! f8 H& j* y. ~{{{creative_id}}} Creative ID (Identifies the creative used in the ad)
8 T+ ~# I6 z( X. t; @% \: F- o+ o{{{ad_name}}} Name of campaign
6 F, `, N, K5 W0 u9 B$ y3 R, c* A{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …)
8 s; `: l; J) N, w( y/ ~{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …)6 u4 N5 i$ I* B- l# R
{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …)+ H8 s" v! b2 Y8 k1 Q* ]
{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …): A0 U1 H# D4 J& y, H$ ^# @$ n
{{{media}}} app or site
& y, A/ G. M6 w) V$ Z4 n{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …)
3 e+ Q. J# x2 l. _{{{ip}}} IP address of user$ f/ c' k* q/ q# _0 Q$ V0 D
{{{app}}} Name of app where ad is placed# P+ D( R- C" J" K: ^ x
{{{site}}} Name of site where ad is placed
* F/ B- b i( y1 w4 N{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.
! l( J2 g0 d4 ^{{{ua}}} User agent string
& ~0 c& a# k( p; M5 D2 m{{{category}}} IAB Category of site/app# V/ N' ~; b# {, Z
{{{subcategory}}} IAB Subcategory of site/app z2 |) ^# v v5 Y/ G9 B6 _* w
{{{idfa}}} iOS User IDFA Leadbolt Dynamic Tracking Tokens/Scripts/API [TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system0 }* j: g, j1 Y1 \8 L
[CLK_ID] – Click ID as sub1
- \. r* O; Q) d! w6 Y% z[PUB_ID] – LeadBolt’s publisher as sub_publisher. p! N9 f- q1 l z( g, N
[AD_GROUP_ID] – Sub Ad Group as sub_ad_group
5 P8 R' {. W* Z R9 j) l[AD_ID] – Ad ID as sub_ad BuzzCity Dynamic Tracking Tokens/Scripts/API {clickcode} To substitute the unique clickcode value associated with this click* Y6 d8 c0 ^, {6 ]0 ?* [; ~
{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering.
- y7 W. F6 F! a0 G% M. O: {{random} To substitute a randomly generated value associated with this click) w' c* ]8 t$ d- n4 {, o
{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z AirPush Dynamic Tracking Tokens/Scripts/API Tokens Description
: ?8 a$ P- X6 o3 f8 D' n ^%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush.8 @$ d- I ?+ [1 ?
%d% IMEI (MD5 encrypted). J _( K8 q9 ` e
%androidid% Device android id
* m3 S7 X+ J7 D* K! M! |! J%carrier% Carrier name/ w+ Y. [+ u1 \4 {" t) C
%device% Phone model
9 F" i7 h. N* B7 c%manufacturer% Device manufacturer name
7 H" `' b$ g/ E; v8 ]6 Y1 \%campaignid% Campaign Id
9 j6 z& s8 M2 D( R* p$ r1 h5 H( G%creativeid% Creative Id
) T! A+ A; a+ M% g) a5 M( F%ip% Device ip address- C5 j! E( w- d7 f
%state% State; P0 B- ?) `. }6 U; ^5 D
%city% City( y6 r0 w9 f) T9 H
%dapp% App Id
" L% Y& F4 B1 G6 V% b6 l- I- c2 r%pubid% Application Developer/Advertiser Id o: G6 k) _( j
%framework% Device OS Version Traffic Force:
- X1 {6 O; J% N{site_id} – id of the site on whch the ad is shown
y: b& u7 F" B: A/ U{channel_id} – id of the channel on which the ad is shown5 i- w1 v" v+ e' v
{campaign_id} – id of the campaign Z( j0 D. n+ T! ?( U; A3 Z' d+ N
{group_id} – id of the group* R+ Y" H4 n! m1 i/ W
{ad_id} – id of the ad
/ {; s/ z5 q; v5 v{keywords} – list of keywords by which the ad was found
: Q" K, e, }( M0 s{v_country} – visitor country
( Y" u( m; v2 A3 C# W{v_language} – visitor language- v; y/ A `/ S
{v_browser} – visitor browser" X$ N ]$ F4 [( p
{v_os} – visitor operating system Traffic Factory:" F: m) N. {* v* ^ k
{campaign.id} Campaign’s id
% E \. g. u4 h! J: K$ g{target.bid} Target’s bid+ `( u) u6 S& p
{banner.id} Banner’s id5 w; [" P; s* H9 `7 E \
{banner.name} Name of the banner
: U/ t& D. U5 A: P1 e+ D; u{banner.size} Size of the banner e.g. "338×235"
' @' c2 @0 a3 V) b8 r0 ?# @ V{target.name} Campaign’s target name
2 _- `* d& x9 s1 z" O{categories} The page’s categories
& B7 q& b/ R4 S3 y+ |: k{user.country} 3 letters ISO country code of the user’s country. e.g. "FRA" for France
" @8 W5 D: d+ H. P{user.browser} User’s web browser+ g5 B/ x5 z4 D
{user.os} User’s operating system AdBucks:
0 |. t/ s% o- h7 s! ?{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.
+ c/ W" a* F4 R: T" d{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor.
. k+ u6 ^* z# t8 y: p{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized.
5 u7 k* h& P+ \) Q# H' U$ u* d6 |4 p{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.& b: k1 ?8 j) ~: J5 }
{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.
w2 X) O1 I! p6 i ]{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.
( t% Q& \# O/ _$ S" C7 a) h7 }. L{size} : This is a tag that represents a shortcut equivalent to {width}x{height}.
4 M2 V( V" O1 G% A{year} : This is a tag that represents the current 4-digit year (2014)./ I" d, R8 ?7 Z" M; s
{month} : This is a tag that represents the current 2-digit month (09). Adxpansion:' B5 N! L* Q( n' w/ c+ W* T
{zone}
5 J7 K a2 ]# R5 S% F" j' r0 b{keyword}% Z( S, A, d5 g: b6 \
{country} 50onRed:) m- W6 N6 d T. W4 e' A9 p3 {
{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id}
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