之前设置追踪,在token方面设置出错,逛论坛无意发现这篇文章,感觉对新手可能有些用处,有需要的可以看下,除了看token,还可以看下iAmAttila用的流量平台{:soso_e113:} S; v1 C1 X9 U2 o6 h4 F. F- q V
iAmAttila’s TOP List of Traffic Source TOKENS # ~* t" Z* s @! w5 u% p) f8 u6 D5 a
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ExoClick Dynamic Tracking Tokens/Scripts/API6 s: K, W% V# \" v6 q& r
Tokens Description r& M* N) K; U9 y
{campaign_id} ID of the campaign. }' j& H+ Z" _( I, \
{variation_id} ID of the variation. (Banner or landing page)6 ]$ F' t S7 _( `+ S% _2 f
{src_hostname} Domain name where the ad is displayed.( j* z- \: c4 a3 E9 f, V& P+ j
{site_id} ID of the site where the ad is displayed.- V, `; j: D3 k, }$ g
{zone_id} ID of the ad zone where the ad is displayed.
+ Q5 Y& D1 _+ i t" U/ B{category_id} ID of the category detected.7 w; v8 f" f6 q! t" j. E! k' V
{country} 3-char country code of the visitor., l7 W1 X; S0 B
{time} Timestamp, used as a cache buster. MobPartner Dynamic Tracking Tokens/Scripts/API" ?- n; [, o. _- e% N% L
Tokens Description
& z* T" `3 l9 M# o& k" ?' J[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system
, I& _6 Y, t7 v7 [[=DEVICEID=] The UDID of the Android device as device_id
5 {: X% T+ ]' M2 U) i, B% e[=ANDROIDID=] The parameter for Android ID as android_id3 A. M2 ]* g: j0 m: z. M" Y' `
[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address
: ^# G: z$ y4 {0 U' g[=ODIN=] The ODIN of the Android device as odin& w. d% w M9 T+ L# J
[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher- i% N1 j' U* ` D* {
[=SERVICEID=] MobPartner’s service ID as sub_site, \' I. g2 `% D; Q
[=CAMPAIGNID=] Campaign name or ID as sub_campaign
" s6 M5 _8 `% x5 x9 ][=ACTIONID=] The action ID as sub_adgroup7 O* o6 O$ m( Y! ~
[=CREATIVEID=] Ad name or ID as sub_ad PopADS.net Dynamic Tracking Tokens/Macros/Scripts 8 f2 ?: @4 D# j8 c/ u
[WEBSITEID] – ID of the website that was source of the popunder,' E' I2 o' L9 R7 ^
[KEYWORD] – keyword that was used for keyword targeting,
4 Q- |$ ^+ z" d j. E( F[CATEGORYID] – ID of category that was used for targeting,4 H+ G% p3 S& Z# k+ A' c, ?
[COUNTRY] – country of the visitor. PopCash Dynamic Tracking Tokens/Macros/Scripts
2 l) ?. Z4 j1 R( U4 m%siteid% – Site ID. G0 G2 J* d5 N3 p2 k: d+ t
%cc% – Country Code Plugrush Dynamic Tracking Tokens/Macros/Scripts2 i+ o( Q7 W5 |2 _
{$id} – a unique ID of the traffic source/website( }* {4 x; B# G8 W7 C; |
{$cc} – two letter country code of the visitor9 Z O* u2 W9 |7 s* s! ^3 f
{$category} – the category of the traffic source/website
- z1 C6 X" k# S1 }/ _{$domain} – the domain of the traffic source/website' S! \1 i# f: U. N1 Q6 O) b
{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube)5 P) @3 ~3 W6 x$ M) V6 h$ V6 W
{$ad_id} – a unique ID of your ad (works on PlugTraffic only)( W) z2 V" I5 m" ~
{$ad_ref} – your internal ad reference (works on PlugTraffic only) SiteScout Dynamic Tracking Tokens/Scripts/API
# v( Z9 ]$ h( P8 Z! J6 I/ b2 HTokens Description8 M0 j. n- o6 e2 D, k1 G
{adId} Passes the unique ID # of the ad that was clicked.
: {0 M- M; {1 ^. L{siteId} Passes the unique ID # of the site where your ad was clicked.& I$ M5 x- c1 ~% F9 Z
{campaignId} Passes the unique ID # of the campaign that received the click.! c/ S. K8 i: f5 w4 Y- R7 Z- d
{networkId} Passes the unique ID # of the exchange where your ad was clicked.
; ]' ?9 O E$ D{postbackId} Passes the unique ID # of the visitor that clicked your ad.( \6 I0 S2 p+ X
{domain} Passes the domain name where your ad was clicked.
# }4 o9 l8 L+ v{pageUrl} Passes the URL of the page where your ad was clicked.
8 i9 d$ Q7 m( a; D) x; L9 R{demographicIds} Passes the ID(s) of the applicable audience segments.
5 h" Z {- |5 ^! b3 y{contextualIds} Passes the ID(s) of the applicable contextual categories.2 p( |" Y) S( o! o/ ]
{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only)9 T& Y8 V( T. ~5 [: i! o4 H4 f. s6 I" @
{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only)
% l# r: d) `- }& J{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only)- [/ N- ~% f3 f
{carrier} Passes the carrier of the people that click your ads. (mobile only)" V( l& d) f+ Y: _3 B r
{device} Passes the device of the people that click your ads. (mobile only)
. a# m0 P0 i, d/ ]: \6 k{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only)
* z1 H* s8 f* d' v7 W9 i: D{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only) StartApp Dynamic Tracking Tokens/Scripts/API; |) y/ X( i+ x1 U& ~, B
Tokens Description6 e# }! q' c0 T& U) m$ i
user_id get the Android ID or IDFA of the user who clicked your ad.
7 O! X' S( Q4 j% Q$ H3 X6 A. Y% iapp_id get the App ID of the publishing app from which every click came.$ s' o1 ]1 W' R- ]: I
creative_name get the creative name as you inserted it on our portal.. F9 k% W3 l$ C, [. a) l9 K
campaign_id get the campaign ID that was automatically assigned to your campaign on our portal.6 {: M$ O! a( x+ B. _
bid_cost get the CPC bid you used for each click. Go2mobi Dynamic Tracking Tokens/Scripts/API" t, W& t# k1 K& C* P8 \4 t) j7 I
Tokens Description
( k% R" k7 i$ [1 H! |& g# x* R{clickid} Go2mobi unique click id; R. z. a! e3 w) _4 g1 b
{campaign} Go2mobi campaign id
- o' F. n2 |; C{pln} Exchange placement name
( W" @5 E. p; F& x. s: |, s6 ]{plid} Exchange placement id1 Q# U9 J% |3 [/ U& s+ Y: j
{crid} Go2mobi creative id
/ N; b' u5 Y2 C' r9 H{imp} Impression dimensions (width x height)9 q" A& F# \4 z7 `+ v
{cc} Exchange country code of user
$ t, A1 N* `5 R& J, e4 W9 h{referrer} HTTP referrer url (if applicable)9 S3 z/ J" P0 o$ s4 G' `5 C
{referrer_domain} HTTP referrer domain (if applicable)
5 T2 w% J$ @- ~ C{isp} Carrier name of user
f3 b# B1 o) D{ip} IP address of user- g& F, \. R* g# X
{xip} Proxied IP address of user b; [: T) w1 `1 a/ k
{country} Carrier country of user
3 |& c9 K& X3 z2 V9 j) Y0 K{region} Carrier region of user
3 }' |7 j, P/ }9 I{city} Carrier region of user
( `* b! \7 `, Y( x5 E( {) f{agent} Device user agent
8 H8 M( D5 _0 u/ u; k{ua_hash} Device user agent SHA1 hash- w* N0 d1 a' @' s( H2 F5 z& z
{device_vendor} Device make
# U. {( w( G+ Y{device_model} Device model4 L. C/ c1 f+ v% V, c0 @& ]
{os} Device operating system
8 E$ }6 M$ ]8 P; p{os_verion} Device operating system version4 W# n' E6 l4 q# ?" q, n
{year} Device year of release Decisive.is Dynamic Tracking Tokens/Scripts/API
! C r/ E2 ^: XMacro Field Info
2 k3 O1 R6 v. q{{{bidhash}}} Unique impression ID (Use this to track conversions/actions)
7 R F4 I$ Q$ n& y* F. Z# n2 u{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion)
7 z) k1 M; R9 s7 `6 r- V% v% j& [, R2 G& }{{{creative_id}}} Creative ID (Identifies the creative used in the ad)
3 |# K9 B8 t) l9 [{{{ad_name}}} Name of campaign# ~6 B: t8 Y# B6 w+ S
{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …)4 m+ p& X) E! R4 i2 ]) K
{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …). I/ f. _; B5 [- _+ G
{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …)
8 |' y6 X% ^) g' i& M{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …)
3 J! F' C2 f% z/ t{{{media}}} app or site/ B- g! T7 g- ~. |( |
{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …)
% L9 ]$ C* I. G$ H6 \{{{ip}}} IP address of user% D6 ~5 L; R) R7 C8 s
{{{app}}} Name of app where ad is placed2 w3 g) Q8 x& h+ R' p! E
{{{site}}} Name of site where ad is placed. g% f% E+ c( a
{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.
# g. T1 p) }; S* m' T{{{ua}}} User agent string, n- p: K# V& e7 {
{{{category}}} IAB Category of site/app3 s- s, B H' v& z9 z7 `
{{{subcategory}}} IAB Subcategory of site/app
8 A3 ~) m/ |' w8 ^& a3 g{{{idfa}}} iOS User IDFA Leadbolt Dynamic Tracking Tokens/Scripts/API [TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system9 C5 G& g ?+ ?8 r7 c$ f6 N
[CLK_ID] – Click ID as sub1
0 R& \) ]1 { s[PUB_ID] – LeadBolt’s publisher as sub_publisher ~+ S/ i4 g. s4 t! j9 d
[AD_GROUP_ID] – Sub Ad Group as sub_ad_group
3 I) {! f$ [0 h- J2 z[AD_ID] – Ad ID as sub_ad BuzzCity Dynamic Tracking Tokens/Scripts/API {clickcode} To substitute the unique clickcode value associated with this click
6 m( t# E9 @! w0 N; d( u( m{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering.
" ^- B) Y0 j6 b$ Z3 F; N{random} To substitute a randomly generated value associated with this click+ ^1 c' i" P# I1 I- U' [; E
{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z AirPush Dynamic Tracking Tokens/Scripts/API Tokens Description$ m" `" B6 t) W5 m
%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush.
5 ~6 l3 y, i7 \/ h/ v8 g& l%d% IMEI (MD5 encrypted)
8 d$ o2 f* W( p' n%androidid% Device android id
1 G; U. b; G' h! Q2 N, l/ J%carrier% Carrier name
0 x. Q/ g8 Y1 R9 C%device% Phone model6 |: E' I7 t" x) {' J; {
%manufacturer% Device manufacturer name
1 U: U0 G, h+ j0 \+ c% A" p%campaignid% Campaign Id& B" _7 j* Q! _# G* C
%creativeid% Creative Id+ j( d2 g: ]8 r" ?. s
%ip% Device ip address0 F/ Z" V# l, W: Z; _$ F; S
%state% State
+ f7 n+ s8 i3 Q8 \5 Y9 S5 X0 r%city% City6 a/ l3 B' V$ W, H5 B
%dapp% App Id0 N8 g$ [8 V$ p [
%pubid% Application Developer/Advertiser Id* Y5 p3 N" n% C' v5 k3 y
%framework% Device OS Version Traffic Force:
+ q- S, Q. m4 B! a) R1 U' Q/ s{site_id} – id of the site on whch the ad is shown! i4 M( G* ?. I
{channel_id} – id of the channel on which the ad is shown- t1 ?+ b1 T$ d q1 E7 m' J
{campaign_id} – id of the campaign. b6 o! b C; E2 |9 z0 o
{group_id} – id of the group
' D5 v% ^$ n* Z5 @: e' X- a+ g: @{ad_id} – id of the ad1 D6 t! A W5 p) b% K+ O
{keywords} – list of keywords by which the ad was found
" r: u0 E5 w# ^! |' K+ O2 g8 T{v_country} – visitor country6 { w& d* V; O% |6 n6 J
{v_language} – visitor language( C+ U3 x, A0 A- E: ^! H
{v_browser} – visitor browser
+ M! m+ H$ r g" h6 }% l' p{v_os} – visitor operating system Traffic Factory:7 \2 z) P: _. O% C
{campaign.id} Campaign’s id2 ?/ C0 I4 X* q/ ]9 d: O( D' k, A
{target.bid} Target’s bid; J0 w; q* M% u# B4 U/ _ f9 _
{banner.id} Banner’s id: g' `$ D/ P% ?2 x7 D* N1 O) ~1 M
{banner.name} Name of the banner
; ~% w7 |- |8 e9 z{banner.size} Size of the banner e.g. "338×235"
, I! ?9 k+ l' O" G7 \{target.name} Campaign’s target name0 h$ x9 m, p3 I) r: G" c+ t
{categories} The page’s categories2 N ^* w- W# X6 @& D4 @
{user.country} 3 letters ISO country code of the user’s country. e.g. "FRA" for France
0 X& Q. U" c2 D{user.browser} User’s web browser
5 a0 d; B7 r9 U& S% m; z6 p4 g{user.os} User’s operating system AdBucks:8 H' W- z) a' U( X& d3 p
{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.
# t+ I8 q3 w% K: l{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor., l2 |( [6 q# D, e+ c! N
{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized./ Q. w0 l5 }( R& I" r X+ D6 E1 Y
{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.
, Q2 A/ z% B0 N6 D6 m9 I{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized." y# D8 Z: {) F- Q
{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.2 X' {( x" B* `6 [5 M) g2 @
{size} : This is a tag that represents a shortcut equivalent to {width}x{height}.
% V& j0 F* D% F. n6 r& X{year} : This is a tag that represents the current 4-digit year (2014).
2 G3 R3 z. [: F$ s{month} : This is a tag that represents the current 2-digit month (09). Adxpansion:
$ l0 a6 F& p, r& u5 ?6 q/ O7 y{zone} f) A8 O+ i" Z6 N7 x8 I I
{keyword}% L; m2 D8 O: K$ ~$ J! \4 T6 W' @
{country} 50onRed:% L! n* l4 b7 X; _
{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id} 5 _7 l+ E/ ]0 d; @
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