之前设置追踪,在token方面设置出错,逛论坛无意发现这篇文章,感觉对新手可能有些用处,有需要的可以看下,除了看token,还可以看下iAmAttila用的流量平台{:soso_e113:}
9 r K4 O& U. E" _& xiAmAttila’s TOP List of Traffic Source TOKENS " p( k7 M5 p$ P8 p- v# C N8 d% q
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ExoClick Dynamic Tracking Tokens/Scripts/API
$ B* g( `0 @8 K5 Q+ o& oTokens Description
V: @7 F! N. l; A+ y& D{campaign_id} ID of the campaign.6 ?, A1 q1 U3 q! i
{variation_id} ID of the variation. (Banner or landing page)
! u5 e9 {/ F# r6 M; S{src_hostname} Domain name where the ad is displayed.
" r, g" {, _, Y6 s{site_id} ID of the site where the ad is displayed.
- z3 L& \! E$ |" c- x{zone_id} ID of the ad zone where the ad is displayed.
% b R9 R, @ \, J5 |; X1 e{category_id} ID of the category detected.* H* T( y, x2 ` Y3 Q2 H
{country} 3-char country code of the visitor.$ R6 }" M8 j, r9 `$ K, `
{time} Timestamp, used as a cache buster. MobPartner Dynamic Tracking Tokens/Scripts/API
1 C- M0 ^+ E2 G M/ tTokens Description
1 e7 ?" D. v5 D/ M$ {[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system
0 z" e+ E! Q8 v# E8 \* _[=DEVICEID=] The UDID of the Android device as device_id
( {2 W/ Q* N: w5 r[=ANDROIDID=] The parameter for Android ID as android_id
$ C- H- `& h8 D( u8 t[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address: i9 i$ n" ] y1 ^
[=ODIN=] The ODIN of the Android device as odin( M& W: N. i2 D6 `
[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher
. u9 k* p- M( F! i; P" a. q& J[=SERVICEID=] MobPartner’s service ID as sub_site
0 @+ X. c' n/ g) |* K6 N, _[=CAMPAIGNID=] Campaign name or ID as sub_campaign7 d; t# z1 H# {3 Y% {* {- s
[=ACTIONID=] The action ID as sub_adgroup
) L& g; d( G9 c% ` H$ H: @ n. k[=CREATIVEID=] Ad name or ID as sub_ad PopADS.net Dynamic Tracking Tokens/Macros/Scripts
8 y, P8 b8 L i! E6 Y) G[WEBSITEID] – ID of the website that was source of the popunder,6 \7 J- ?6 F$ Y8 s. _6 C1 _5 ^/ R
[KEYWORD] – keyword that was used for keyword targeting,8 J" J" B9 a y/ v+ {, z8 `) b) M
[CATEGORYID] – ID of category that was used for targeting,; I u. {4 T# ]0 V
[COUNTRY] – country of the visitor. PopCash Dynamic Tracking Tokens/Macros/Scripts
& i( |) M5 p: v3 M! @9 w' T. h/ `3 S& U%siteid% – Site ID$ G! ] n+ h8 a) P+ l4 d0 w
%cc% – Country Code Plugrush Dynamic Tracking Tokens/Macros/Scripts' P4 g1 I; O: r' J8 f6 S
{$id} – a unique ID of the traffic source/website2 F, |; F! z4 ~. v( m
{$cc} – two letter country code of the visitor; P" c' S7 Y5 s# }) |+ I- V
{$category} – the category of the traffic source/website+ I' G9 P" [) Q
{$domain} – the domain of the traffic source/website- F# m, m' U9 b% y4 S: t" \0 F+ y
{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube)
& y2 P# @: [) M5 n" c{$ad_id} – a unique ID of your ad (works on PlugTraffic only)
' h U4 z, W7 e" N& I: D, Q9 o/ w{$ad_ref} – your internal ad reference (works on PlugTraffic only) SiteScout Dynamic Tracking Tokens/Scripts/API
9 l+ s5 K: j* q* C T/ ?. Z5 RTokens Description4 a6 ?9 c- Y8 T' r
{adId} Passes the unique ID # of the ad that was clicked.
2 l- {8 y5 w& I3 n& a d( [# T4 ]{siteId} Passes the unique ID # of the site where your ad was clicked.8 X! m3 G2 ~' N5 s, P; T
{campaignId} Passes the unique ID # of the campaign that received the click.
+ l4 |% G; r2 Y8 j2 M, t{networkId} Passes the unique ID # of the exchange where your ad was clicked.
5 a2 f( K! _2 J( d{postbackId} Passes the unique ID # of the visitor that clicked your ad.9 j) |" Z/ A0 ?# t7 U q
{domain} Passes the domain name where your ad was clicked.! \ q" v& X; T4 Y5 @- H2 @7 v
{pageUrl} Passes the URL of the page where your ad was clicked.
) z3 G5 `7 ~# m1 c. Z2 n w3 J$ H{demographicIds} Passes the ID(s) of the applicable audience segments.& Y9 ^7 E# z# y) i v' V: _
{contextualIds} Passes the ID(s) of the applicable contextual categories.. r9 C" `# t n1 i+ B
{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only)4 K/ R& A$ U( j, s7 m* H7 \* b
{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only)
3 }3 \; U- j2 B$ W4 e: i' x: {{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only)
! u5 B8 ~4 ^! l9 I{carrier} Passes the carrier of the people that click your ads. (mobile only). `" H& _( q2 w: r3 Q
{device} Passes the device of the people that click your ads. (mobile only)
; }' C+ Y. G5 w) a8 A9 a) \{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only); W! A: u0 a9 t9 O4 }! e
{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only) StartApp Dynamic Tracking Tokens/Scripts/API* `7 z- h" b* V, c4 ~/ Z6 f6 u% C
Tokens Description
1 C$ d7 T; S) l3 Duser_id get the Android ID or IDFA of the user who clicked your ad.
5 D$ Y0 [! a0 j! R/ x, E+ sapp_id get the App ID of the publishing app from which every click came.
( a$ `2 O7 c# S) acreative_name get the creative name as you inserted it on our portal.
* e0 _) b. e, ~: Mcampaign_id get the campaign ID that was automatically assigned to your campaign on our portal.! i5 v( M8 b3 o& Z; z
bid_cost get the CPC bid you used for each click. Go2mobi Dynamic Tracking Tokens/Scripts/API% v( R5 U: S: n$ {: f
Tokens Description K9 I {3 P" t. x( ]3 e7 q
{clickid} Go2mobi unique click id
$ a5 Y4 Z# Z& Q% {# b{campaign} Go2mobi campaign id
7 z$ d g/ x u& B+ N0 z{pln} Exchange placement name% A: t% K/ k# N8 \
{plid} Exchange placement id. C- V* z$ \1 d5 @: p
{crid} Go2mobi creative id
" k3 z+ F. C$ p$ }+ B{imp} Impression dimensions (width x height)/ q8 `& v: g c) G9 [6 _
{cc} Exchange country code of user
W- s: I1 E' [. r* A* u' v: t{referrer} HTTP referrer url (if applicable)
+ U$ ]$ V& [* q S{referrer_domain} HTTP referrer domain (if applicable)
8 z# O) n5 f# S ~9 p) ^5 {9 V{isp} Carrier name of user" f* Y6 U, A- {3 ?8 a# v$ t2 d
{ip} IP address of user
2 g7 a3 R3 f+ \( n* w* V{xip} Proxied IP address of user" j$ @. h: r9 p5 i$ d- G
{country} Carrier country of user
. m2 j! Q. |' F) }) ~% r/ {{region} Carrier region of user
# B% O1 N/ Y* P# b{city} Carrier region of user
9 P5 ` K) ], x9 U{agent} Device user agent* j$ h: J* V( J# \# _4 r) `" Q- Q
{ua_hash} Device user agent SHA1 hash
5 m/ z) A. t e7 |& F" D{device_vendor} Device make3 R! S, O& R' N; ^1 h: o+ ~
{device_model} Device model
. B4 `6 o8 L3 V8 j) a{os} Device operating system; d; a& R1 ^& Q1 Q% d3 {/ }
{os_verion} Device operating system version
* }( ~1 c, Z9 D2 A" L h3 J! G{year} Device year of release Decisive.is Dynamic Tracking Tokens/Scripts/API
! W/ F& t$ Y5 p7 JMacro Field Info4 B* s/ L7 Z" R3 Z
{{{bidhash}}} Unique impression ID (Use this to track conversions/actions)7 W, c7 l9 l- a4 w' Q% _
{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion)$ H. t# A, p" g
{{{creative_id}}} Creative ID (Identifies the creative used in the ad)* o7 K ?% P5 ^! A
{{{ad_name}}} Name of campaign3 n' X4 J# w$ V+ [: ^2 I1 e+ q0 j7 J
{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …)' H Y! d, V/ U/ e* l6 `+ {
{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …) W F+ v2 H1 C5 c9 ~
{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …)
. k* M% V) J- }4 q{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …)1 `, i' R% y( D' M. {
{{{media}}} app or site
" f7 i' `' {- u{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …)/ {9 }8 v( J" g5 G) b2 o! U; h
{{{ip}}} IP address of user
! w0 S) S, J6 B/ S7 p4 \! h. C{{{app}}} Name of app where ad is placed; b6 [6 b. |* ?% @
{{{site}}} Name of site where ad is placed: G) X6 |5 f2 G% S% v7 N
{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.2 O# Z. k- x( d% L
{{{ua}}} User agent string
: X( H3 S- A" d% X' |$ A9 b/ u{{{category}}} IAB Category of site/app
% Z3 N; Z/ o6 | Y: ?# H{{{subcategory}}} IAB Subcategory of site/app
4 x& M% W# H" W& }$ z) A{{{idfa}}} iOS User IDFA Leadbolt Dynamic Tracking Tokens/Scripts/API [TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system5 @3 ]9 ?1 O3 l' d5 T+ ]
[CLK_ID] – Click ID as sub1( A2 M0 y, K4 s' [* {( c3 Y9 I
[PUB_ID] – LeadBolt’s publisher as sub_publisher
+ i% ?7 x! b+ e9 r[AD_GROUP_ID] – Sub Ad Group as sub_ad_group- o N- r: [8 }$ j% ~& |
[AD_ID] – Ad ID as sub_ad BuzzCity Dynamic Tracking Tokens/Scripts/API {clickcode} To substitute the unique clickcode value associated with this click
1 a, p! ]0 S4 u{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering.
# i: E3 L H! V- n8 M{random} To substitute a randomly generated value associated with this click
- T0 w, o3 `5 G{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z AirPush Dynamic Tracking Tokens/Scripts/API Tokens Description
( X# a% p9 c! c- X# T' Q%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush.
4 N( x1 ]5 T: C8 m& j. _, A. c3 d% `%d% IMEI (MD5 encrypted) l$ P n# T% }4 H! P* W
%androidid% Device android id
) f3 ?; a& T$ q4 h& w; \2 B) j%carrier% Carrier name
6 r: h+ e3 C# c1 i+ O6 k7 O+ \%device% Phone model- u* n& u9 }; n
%manufacturer% Device manufacturer name
* x; y9 S2 q" D+ F# G( n5 e%campaignid% Campaign Id: U$ h+ U0 u& R% {; m! D) s6 ?) y7 X2 H( a
%creativeid% Creative Id* ^6 \' v4 B9 c0 s( [0 ^
%ip% Device ip address
5 p T0 h- M/ |( @0 W%state% State
3 ~. K# ]" U; V$ K6 h- D! l%city% City1 t+ H1 J1 l1 M) L2 a3 J
%dapp% App Id# V* x' B& r! e7 N; y
%pubid% Application Developer/Advertiser Id
* I2 m' F8 v8 ? {1 F9 r%framework% Device OS Version Traffic Force:( c' L& W a3 }! z4 Y4 N
{site_id} – id of the site on whch the ad is shown# t9 o. @( r l; z4 |% B% ^# N. O$ ?7 ?
{channel_id} – id of the channel on which the ad is shown
, o9 C' f2 n' U1 e; v{campaign_id} – id of the campaign
; W$ }: k3 V" L z3 W{group_id} – id of the group' C4 f. j+ U; r& N1 P1 S8 G
{ad_id} – id of the ad
3 |. ^2 L% K3 X6 R+ v0 L{keywords} – list of keywords by which the ad was found
7 y7 d! y" T, p" z* r: f' K{v_country} – visitor country' ?4 k$ O0 c4 |* q0 i
{v_language} – visitor language
L4 _4 g; N3 Q A1 F{v_browser} – visitor browser
$ ?( ~$ q( i& v! f6 Q{v_os} – visitor operating system Traffic Factory:) s5 e/ b5 f( i$ K8 K' F: ?7 C! {
{campaign.id} Campaign’s id/ J5 H |3 z' m/ ?8 F0 O4 k% J
{target.bid} Target’s bid" H0 x+ C. ^; V( b7 K. B6 m
{banner.id} Banner’s id
+ `/ `! U( g, H `! d, N{banner.name} Name of the banner5 B5 S' q7 }: Y# p, B
{banner.size} Size of the banner e.g. "338×235" l( k& ]+ Y0 u
{target.name} Campaign’s target name
' M) |7 `& t! v7 E( s{categories} The page’s categories
5 g0 R) i" q- n0 c1 C{user.country} 3 letters ISO country code of the user’s country. e.g. "FRA" for France& x7 |0 {/ Q( j( V/ i
{user.browser} User’s web browser/ Z3 G4 o- {, W+ P% Y! |6 {: D3 l Z
{user.os} User’s operating system AdBucks:
! Y% r% E/ D9 ~/ y G{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.
" T' p' J/ W% l$ l/ P& ]{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor.
5 m3 r$ l- ?% N9 I6 q6 Q{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized.
/ ~. _1 J1 k* p) r{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.
( P. N- c4 ?5 [{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.4 `: q, _! A/ u& u8 l. W
{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.
* r$ H T/ |9 l{size} : This is a tag that represents a shortcut equivalent to {width}x{height}.
+ B) w4 z4 z; l" g) ^{year} : This is a tag that represents the current 4-digit year (2014).
7 p! C" J5 h$ b. Q M{month} : This is a tag that represents the current 2-digit month (09). Adxpansion:
$ S; r% |" x& v. I3 d! j! ?( Q0 F; C{zone}
: m1 o% c( F0 q& T. _3 H: h# }- j{keyword}+ `8 G v$ \$ j
{country} 50onRed:% C6 X2 d( ~) |0 Y7 g! ^8 y7 I3 ~3 H
{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id}
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