之前设置追踪，在token方面设置出错，逛论坛无意发现这篇文章，感觉对新手可能有些用处，有需要的可以看下，除了看token,还可以看下iAmAttila用的流量平台{:soso_e113:} * I# L+ n& U% m- B: t
iAmAttila’s TOP List of Traffic Source TOKENS
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ExoClick Dynamic Tracking Tokens/Scripts/API L. W" a8 ~4 B) q X
Tokens Description
4 A# |4 J0 E7 r) i" M{campaign_id} ID of the campaign.
, L N- S" ~; t; J+ u! k{variation_id} ID of the variation. (Banner or landing page)
( S2 d! b6 B3 u, a* M{src_hostname} Domain name where the ad is displayed.
4 k/ m0 f$ }3 {3 |7 I: E$ F) @{site_id} ID of the site where the ad is displayed./ o; D- t% a2 P! h
{zone_id} ID of the ad zone where the ad is displayed.$ N0 r+ {4 n* r/ Q3 {4 _# n: T
{category_id} ID of the category detected.
3 [5 ], ] r9 W4 x1 h4 i{country} 3-char country code of the visitor.7 j5 w4 e. [; l# }
{time} Timestamp, used as a cache buster. MobPartner Dynamic Tracking Tokens/Scripts/API
- }2 W. Y( J) a R+ v5 [Tokens Description1 n0 w( W9 Q& f* ], `
[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system( e9 q% A4 \- ]
[=DEVICEID=] The UDID of the Android device as device_id
. K, E$ d% M$ i[=ANDROIDID=] The parameter for Android ID as android_id
g" C5 o: V* q# d[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address
( G7 i* w0 {# u9 V) [[=ODIN=] The ODIN of the Android device as odin
2 ?3 y- ~' i+ z3 l Q% I3 I[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher
& q0 N; k2 h5 Y. e- L7 g; D[=SERVICEID=] MobPartner’s service ID as sub_site; x2 \& W% a [' ]7 b9 Y s9 ~
[=CAMPAIGNID=] Campaign name or ID as sub_campaign1 `! {3 f) @! z
[=ACTIONID=] The action ID as sub_adgroup% X! c3 g7 C+ L% Q
[=CREATIVEID=] Ad name or ID as sub_ad PopADS.net Dynamic Tracking Tokens/Macros/Scripts ) x V. p% L- P" G" G7 P
[WEBSITEID] – ID of the website that was source of the popunder,/ `8 Q9 }* f, D+ t: n! ?
[KEYWORD] – keyword that was used for keyword targeting,
8 E o- B* b% j Y[CATEGORYID] – ID of category that was used for targeting,: m1 j( Z d. v# k4 }! u
[COUNTRY] – country of the visitor. PopCash Dynamic Tracking Tokens/Macros/Scripts$ R% E4 n8 f% H. H1 D$ e
%siteid% – Site ID
; {0 S5 u4 h& X- W%cc% – Country Code Plugrush Dynamic Tracking Tokens/Macros/Scripts
4 ]7 U2 P, E6 p7 M+ _$ u{$id} – a unique ID of the traffic source/website' J7 s8 K9 d& C" s
{$cc} – two letter country code of the visitor
% \4 z+ i c9 s% k9 U5 k{$category} – the category of the traffic source/website3 M$ M6 Y0 _7 z
{$domain} – the domain of the traffic source/website
2 F% ?: u3 V. v) d* L3 V' V{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube)
# e( A! t2 ]0 F{$ad_id} – a unique ID of your ad (works on PlugTraffic only), x3 o8 o" u) ?' |
{$ad_ref} – your internal ad reference (works on PlugTraffic only) SiteScout Dynamic Tracking Tokens/Scripts/API
# K# u1 g& v) q, E7 xTokens Description
2 Y( S }% }$ s! ^. D7 x{adId} Passes the unique ID # of the ad that was clicked.
" n+ E; Y, |# Y" \7 O{siteId} Passes the unique ID # of the site where your ad was clicked.8 I7 ]7 H- ?1 `! k* R) }2 u
{campaignId} Passes the unique ID # of the campaign that received the click.+ C2 S$ P7 N- Z3 G
{networkId} Passes the unique ID # of the exchange where your ad was clicked.9 H5 N' G1 B4 l4 z+ V# }3 s
{postbackId} Passes the unique ID # of the visitor that clicked your ad.
1 z0 F& X. P0 p9 n' I% [{domain} Passes the domain name where your ad was clicked.
0 A0 \, k/ y& U{pageUrl} Passes the URL of the page where your ad was clicked.1 P% }% |% e8 e6 ]) y* L$ c! H0 o) z/ ?
{demographicIds} Passes the ID(s) of the applicable audience segments.5 t# j( l% |) J+ u1 N" ~
{contextualIds} Passes the ID(s) of the applicable contextual categories.
/ O+ P4 h3 w2 q! w2 g" A{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only)
/ ~, V' n' b3 |( _) x8 [{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only)
0 M, |. G% @' e+ X: p' r$ f% f{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only)* ~& Q: \" O$ ~$ X2 \" o6 v
{carrier} Passes the carrier of the people that click your ads. (mobile only)
9 X# G: s3 ^* @{device} Passes the device of the people that click your ads. (mobile only)
6 C% r% y/ o+ o( A; p9 o{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only). ^) d! o: U6 _6 B( r) C9 z& R
{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only) StartApp Dynamic Tracking Tokens/Scripts/API4 v6 A8 k9 F- ?
Tokens Description
& s5 v5 }1 g$ k) W) y/ Huser_id get the Android ID or IDFA of the user who clicked your ad.
. v' l) v6 F8 Uapp_id get the App ID of the publishing app from which every click came.
, J+ B+ M! z; ^$ X n3 k- ^creative_name get the creative name as you inserted it on our portal.* z' x- D, i1 z; l8 Q, X# A6 g
campaign_id get the campaign ID that was automatically assigned to your campaign on our portal.6 N' q) D, K3 B) c$ `' Y4 C, ~8 A% s
bid_cost get the CPC bid you used for each click. Go2mobi Dynamic Tracking Tokens/Scripts/API: U7 i7 a" L' C* _) t8 E7 [
Tokens Description
6 I, y5 j7 ?0 n# ^/ ^{clickid} Go2mobi unique click id. {6 s- l* X5 v& N
{campaign} Go2mobi campaign id& g$ Q; ?1 Q, z) x+ v
{pln} Exchange placement name7 d( O/ Y0 Z* x: B
{plid} Exchange placement id5 D# H9 G! B! E
{crid} Go2mobi creative id
" g. T2 a! q; w( F3 b! B- p1 r: P{imp} Impression dimensions (width x height)
/ B( `' p1 Z b+ P% v. U" B{cc} Exchange country code of user
6 s6 s0 l; f5 c6 ?# Y( `{referrer} HTTP referrer url (if applicable)
$ b0 S3 j2 _* y/ [7 c+ k2 a{referrer_domain} HTTP referrer domain (if applicable) i. V* F$ l/ n/ d: I
{isp} Carrier name of user2 Y+ m n6 c# @* `
{ip} IP address of user, f# A" O0 h$ z
{xip} Proxied IP address of user5 L' W7 ?" x% D/ C# p
{country} Carrier country of user: D# k4 f/ r9 I$ c3 _
{region} Carrier region of user) x: m( ~$ l+ B( c" V
{city} Carrier region of user. G F/ |. n2 v/ O' |
{agent} Device user agent! g6 L$ z7 T0 A/ |# U) Y' h1 O }
{ua_hash} Device user agent SHA1 hash
3 ~# D/ ^% u& m; x# s1 ~( X{device_vendor} Device make* s! v# F9 `3 s
{device_model} Device model. s" K7 f+ \ p8 c1 B. ^# K
{os} Device operating system# M5 T: y6 O7 H! ?* w; F+ P
{os_verion} Device operating system version
3 v+ ]9 P1 T3 N$ j7 \: n' f6 {3 v{year} Device year of release Decisive.is Dynamic Tracking Tokens/Scripts/API
/ {. u- Q2 I% e7 a* N; W# \( `5 oMacro Field Info2 z6 V- m& j0 D1 v
{{{bidhash}}} Unique impression ID (Use this to track conversions/actions)
; S$ g \5 t& D1 L& f. D{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion); z/ O1 Y, O" I+ d
{{{creative_id}}} Creative ID (Identifies the creative used in the ad)
, x6 ] ?4 l6 i- h) J{{{ad_name}}} Name of campaign
4 B6 R2 p% U9 ?' q5 L+ e( {{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …)0 f# F/ b3 O* l; I& J5 r
{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …)! X4 p, {% Z! a Z) f, w
{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …)0 [. u u1 R+ d3 }
{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …)8 e! S5 [* M5 I: ?
{{{media}}} app or site
; C( k! b0 W5 q" c/ C* k7 [{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …)# B* r3 g, g2 V* v/ Y# y6 G1 d; L
{{{ip}}} IP address of user
" T; z9 K" y& ^9 v& P) N% z{{{app}}} Name of app where ad is placed
! q# m5 \5 v* m7 ]5 a; v, ^# }& g{{{site}}} Name of site where ad is placed
2 P+ W0 u- ^% p( g5 s" K4 A Y{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.& k4 N- g7 i; K( W2 y; u) o
{{{ua}}} User agent string. o- s! i5 j7 e: }8 H9 ^. `1 l
{{{category}}} IAB Category of site/app
$ O1 k7 k m) M) h3 c{{{subcategory}}} IAB Subcategory of site/app' j- x+ U8 S, B9 C0 p# y- m
{{{idfa}}} iOS User IDFA Leadbolt Dynamic Tracking Tokens/Scripts/API [TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system
7 a! j$ I8 d* h; Z# [7 e[CLK_ID] – Click ID as sub1
! J; `6 |. Z5 {9 g$ e7 D[PUB_ID] – LeadBolt’s publisher as sub_publisher
0 F) `4 ~) O6 }[AD_GROUP_ID] – Sub Ad Group as sub_ad_group
0 T7 b+ c' R c% D$ ]7 d7 G[AD_ID] – Ad ID as sub_ad BuzzCity Dynamic Tracking Tokens/Scripts/API {clickcode} To substitute the unique clickcode value associated with this click
3 E H4 j( m" [5 c x{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering.
+ Y# O* R0 C! K# E{random} To substitute a randomly generated value associated with this click
3 N: v) E0 H1 G$ y{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z AirPush Dynamic Tracking Tokens/Scripts/API Tokens Description, i* w. ?& m0 r
%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush.
a/ f4 _* }& k; e2 d3 e6 `%d% IMEI (MD5 encrypted)
* W2 O! }- p, H5 x%androidid% Device android id3 N: n2 {- A2 p. ^, C/ J: _1 D
%carrier% Carrier name
7 I) ] Q! z& ^6 v7 t%device% Phone model
% N2 M' i" }3 N4 N%manufacturer% Device manufacturer name O, a& R. I9 ]* I5 B! ~3 d
%campaignid% Campaign Id2 H6 B( l( f. X; v. I$ I0 M1 P
%creativeid% Creative Id
2 x9 y/ _7 ~, L, d& ^2 A%ip% Device ip address* h! Z, P! @+ X4 z- Z: j0 Q" z
%state% State* p u4 v' K: D- A
%city% City5 [3 q& ^% d4 C! m7 v6 ^; S
%dapp% App Id6 y$ q$ `, ^& G7 C. Q- d
%pubid% Application Developer/Advertiser Id+ L3 d9 Y3 Z& J& S1 Q# b/ g
%framework% Device OS Version Traffic Force:
6 L1 M5 i9 [2 h; o" \# \{site_id} – id of the site on whch the ad is shown' ]: E5 M3 _. A, d: X% W
{channel_id} – id of the channel on which the ad is shown
6 X' f5 ~- O6 `0 u) n{campaign_id} – id of the campaign
; y6 S# [! Y+ s; z{group_id} – id of the group
, d* I7 L2 r& O& m{ad_id} – id of the ad" h, c: q5 ~" c) `( |, e
{keywords} – list of keywords by which the ad was found
( I1 P- A3 I9 M{v_country} – visitor country
: U) G0 c% S1 |/ ^5 d7 V- N{v_language} – visitor language9 _' z3 g. V) \$ \7 G O
{v_browser} – visitor browser
' l- ^) G* Q) N% {{v_os} – visitor operating system Traffic Factory:
, U3 T3 d7 f. B) c, S) j0 M{campaign.id} Campaign’s id" d/ y* T* X- r, _1 ]& V. t
{target.bid} Target’s bid
: s8 B0 ~# O1 c p8 n{banner.id} Banner’s id
% H; B9 k9 D8 L1 H{banner.name} Name of the banner# ~+ {$ e( s- N4 U) V% r
{banner.size} Size of the banner e.g. "338×235"
* U! k' X1 H" }9 M2 d) p7 k- ?9 a{target.name} Campaign’s target name; o6 x% c/ q3 Z0 U* _5 ]
{categories} The page’s categories8 L K. b8 B/ e* I/ f! F" h
{user.country} 3 letters ISO country code of the user’s country. e.g. "FRA" for France& P0 Y2 N- }7 Y4 Z3 Q
{user.browser} User’s web browser
1 z7 ~& W- a" R B% K2 L" L- L{user.os} User’s operating system AdBucks:
( Z4 `* f0 Z8 `{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.% }! m4 K! h b! C! F& T, ]
{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor.* d: |& z3 ]/ u$ i- ]3 d3 h I
{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized.
( | s2 P: J6 l0 ]- @1 E{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.) y/ L- b/ e4 p$ l B+ z
{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.
* _ M4 A. p3 \3 f$ f+ m1 _$ k{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.0 H: ]# p4 W6 L8 Z
{size} : This is a tag that represents a shortcut equivalent to {width}x{height}.7 v U, k4 E S" Q
{year} : This is a tag that represents the current 4-digit year (2014).& k/ B4 J4 Z' O6 b' ~8 I
{month} : This is a tag that represents the current 2-digit month (09). Adxpansion:
3 j: H/ s; @; x( Q+ I3 h{zone}
! e! m7 ^$ n+ f- F! n' x9 q$ F) _' k{keyword}
4 g+ J* u/ L& U! O2 q{country} 50onRed:
* u6 I/ z! b; i! Y) f{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id} 9 i- f2 r0 e3 p' y; l) F
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