之前设置追踪,在token方面设置出错,逛论坛无意发现这篇文章,感觉对新手可能有些用处,有需要的可以看下,除了看token,还可以看下iAmAttila用的流量平台{:soso_e113:} $ D4 w4 a9 X& a. b# @+ [& T
iAmAttila’s TOP List of Traffic Source TOKENS ( [: c0 P0 F2 `$ @0 U& N
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ExoClick Dynamic Tracking Tokens/Scripts/API# T: i! \9 P- L4 h6 a' \
Tokens Description c) A* b) J; ~( e( o1 O
{campaign_id} ID of the campaign.
9 E+ o, k+ m- ^# Y. T; P{variation_id} ID of the variation. (Banner or landing page)
2 p3 O0 R& }" m9 u2 Y( V3 d{src_hostname} Domain name where the ad is displayed.& m$ K/ F2 R& q) X+ y* o9 p& {
{site_id} ID of the site where the ad is displayed.- m" T( y" x( Q( I! `
{zone_id} ID of the ad zone where the ad is displayed.! V1 j ~6 `* D+ A* G {' o
{category_id} ID of the category detected.; j$ M& ~( x( f% w2 a
{country} 3-char country code of the visitor.- u0 p5 Z( M" j" H6 g2 @+ w
{time} Timestamp, used as a cache buster. MobPartner Dynamic Tracking Tokens/Scripts/API+ m# A+ v; E H: f7 B% X2 N
Tokens Description
( n1 E* s0 K% [. |( e6 J4 E [5 P[=MOBTAG=] Reference ID specified by MobPartner to reconcile with their own system0 q/ I q2 ?# z$ n; [
[=DEVICEID=] The UDID of the Android device as device_id
7 r8 V. r4 F/ X! `) g[=ANDROIDID=] The parameter for Android ID as android_id
( j* }3 T; e ?. m1 r; }[=MACADDRESS=] The MAC address of the Android phone’s wifi adapter as mac_address. U6 m3 f, G& M: z; i7 c
[=ODIN=] The ODIN of the Android device as odin
; a# R/ r" F9 s! n' \[=PUBLISHERID=] MobPartner’s publisher ID as sub_publisher
! n2 U5 r* m/ g; G9 `0 u- t X6 p[=SERVICEID=] MobPartner’s service ID as sub_site6 P R U- I% p& U1 |4 m
[=CAMPAIGNID=] Campaign name or ID as sub_campaign
6 v+ n. z' `# Z( \, D# A[=ACTIONID=] The action ID as sub_adgroup
* M& f9 f$ z9 w7 `- S[=CREATIVEID=] Ad name or ID as sub_ad PopADS.net Dynamic Tracking Tokens/Macros/Scripts + I& i! ?- C4 A% w4 d
[WEBSITEID] – ID of the website that was source of the popunder,
# q! K* o- N3 P; t' n[KEYWORD] – keyword that was used for keyword targeting,) ~% A. T5 d% O( s: w
[CATEGORYID] – ID of category that was used for targeting,
6 Q) G/ n( X$ n& Y[COUNTRY] – country of the visitor. PopCash Dynamic Tracking Tokens/Macros/Scripts' I$ ~7 e" d! K5 J- [; }: p
%siteid% – Site ID
1 d n c# S8 ?& J8 f%cc% – Country Code Plugrush Dynamic Tracking Tokens/Macros/Scripts+ K/ E) x# M. ?
{$id} – a unique ID of the traffic source/website6 {5 k8 u, A# f, l8 ?/ m- R: u4 R+ ]
{$cc} – two letter country code of the visitor |$ [, v& b1 Q) Q
{$category} – the category of the traffic source/website) a+ g5 ?# }/ t4 T
{$domain} – the domain of the traffic source/website
~; V+ h- G" X0 h2 P) m{$trafficsource} – type of the traffic source (babelog, blog, dump, mgp, tgp or tube)6 v1 r# @+ R- N) V7 e% I6 c" y7 M
{$ad_id} – a unique ID of your ad (works on PlugTraffic only)
# a. p' S1 F8 s1 s) O5 V: E: p{$ad_ref} – your internal ad reference (works on PlugTraffic only) SiteScout Dynamic Tracking Tokens/Scripts/API6 t- t6 @1 A) k* e: e
Tokens Description& H; D" Y# V4 ]
{adId} Passes the unique ID # of the ad that was clicked.( }. ~* W9 l% v3 d: U8 S9 m9 ~
{siteId} Passes the unique ID # of the site where your ad was clicked." ]/ m2 s& F5 _) Z, }5 S. f; L
{campaignId} Passes the unique ID # of the campaign that received the click.
. F6 E, Y- J5 j4 W' j{networkId} Passes the unique ID # of the exchange where your ad was clicked.% H8 ^% x4 l: u* M J1 \& l4 S
{postbackId} Passes the unique ID # of the visitor that clicked your ad.
3 r! y Y. A+ V, E9 {{domain} Passes the domain name where your ad was clicked.! N% S" H$ V6 O) i0 W) O! z# D$ h
{pageUrl} Passes the URL of the page where your ad was clicked.
5 _: g- m' \" }6 B" y" i{demographicIds} Passes the ID(s) of the applicable audience segments.' y3 c9 x6 ~6 ?5 I0 Z
{contextualIds} Passes the ID(s) of the applicable contextual categories.& x( T) I4 M. R: T# [
{dpid} SHA1 hashed platform-specific ID (e.g., Android ID or UDID for iOS). (mobile only)
" c" f& I1 V4 q" k" j& \& k" U) q{did} SHA1 hashed device ID; IMEI when available, or else MEID or ESN. (mobile only)$ s: H0 S1 M6 L# \8 x/ X
{uid} This value represents either {dpid} or {uid}, in that order of priority. (mobile only)
, \# O, C! J1 o7 }# h& Z* |{carrier} Passes the carrier of the people that click your ads. (mobile only)
3 t2 X0 x; o3 s{device} Passes the device of the people that click your ads. (mobile only), O* d) q& q& e, a% K- Y4 a
{appId} Passes a numeric ID (for Apple) or bundle name (for Google) specific to the mobile app responsible for generating the click. [Example values: “383763″ (Apple) or “com.google.mygoogleapp” (Google)] (mobile only)5 N0 L+ f; d- S+ g' S- `
{appType} Passes a string that outputs the origin or type of application responsible for the click. [Example values: “APP_STORE” (Apple) or “PLAY_STORE” (Google)] (mobile only) StartApp Dynamic Tracking Tokens/Scripts/API3 J) {; J9 ^* y% R. `- r, c9 u
Tokens Description
) L1 C2 ^6 }2 f- H9 _9 E# p' Euser_id get the Android ID or IDFA of the user who clicked your ad.
% D9 u7 W6 L: vapp_id get the App ID of the publishing app from which every click came.
! p- z# ]6 n( l, Ccreative_name get the creative name as you inserted it on our portal.% Y3 r) U' I0 C, ]# r0 l& E
campaign_id get the campaign ID that was automatically assigned to your campaign on our portal.( U* w4 E; f% i; G+ C
bid_cost get the CPC bid you used for each click. Go2mobi Dynamic Tracking Tokens/Scripts/API U1 V2 I0 F. F3 l' @$ u
Tokens Description
" q- j3 D- r- {4 ?2 C. T. O! r2 @; ^{clickid} Go2mobi unique click id
! t8 l' t; S" P+ Z$ r+ R{campaign} Go2mobi campaign id% u6 x9 v! _7 |2 \& K6 b+ C
{pln} Exchange placement name
) v8 I$ m3 O6 j, A{plid} Exchange placement id
9 u$ e5 N& ]7 _! I" A2 ~; U{crid} Go2mobi creative id
5 m: X. ?% i; H' O6 d' h& f6 F3 M{imp} Impression dimensions (width x height)! t) _/ @$ m: M1 Q; j& O
{cc} Exchange country code of user
/ f+ f1 q' H1 V# j{referrer} HTTP referrer url (if applicable)
_! L" J: E# j8 p1 r" `{referrer_domain} HTTP referrer domain (if applicable)' r; Y A/ v* M9 i
{isp} Carrier name of user
# s* Q5 l6 ~0 X6 Z: C) c0 P8 x5 M3 q{ip} IP address of user
; B1 p5 d1 V5 e. ?$ A% J/ Z{xip} Proxied IP address of user
6 ]2 |+ C- \* G' a! M, @{country} Carrier country of user% O* s* m% h- I8 X: S
{region} Carrier region of user
A, B! p6 n3 Y4 T' z, F& t{city} Carrier region of user* X: {" p8 W& S, {5 d
{agent} Device user agent0 j6 C0 n2 }& d% x6 z
{ua_hash} Device user agent SHA1 hash
5 n6 F+ x( {" @# z2 d% _{device_vendor} Device make
5 B' c$ f, N: Q8 H% W' ~1 R" Z{device_model} Device model
+ N7 n: U7 l$ S3 h, V4 f3 k{os} Device operating system$ J1 }$ z9 q7 e1 p+ p( Z3 g
{os_verion} Device operating system version
; Z2 v. V& h! ]{year} Device year of release Decisive.is Dynamic Tracking Tokens/Scripts/API4 P1 ] E' P8 Z" X h9 Q2 q& e
Macro Field Info& H2 w, c# C% z) ~2 b& D( `
{{{bidhash}}} Unique impression ID (Use this to track conversions/actions), l; v8 k: u l' D7 W; W
{{{ad_id}}} Ad ID (Identifies the ad associated with the impression/click/conversion)
, b0 Z0 {, r) g0 l{{{creative_id}}} Creative ID (Identifies the creative used in the ad)
' y/ ? e/ r1 \{{{ad_name}}} Name of campaign
! i5 y, r. w. G0 n6 Z{{{carrier}}} Carrier used by mobile device (Verizon, AT&T, T-Mobile, …)
: Y: S, c- P( I h/ o{{{os}}} OS of device (Android, iOS, BlackBerry OS, Windows Phone OS, …)
" F( G# T0 \" d{{{os_version}}} OS Version (Android 4.0.4, iOS 6.0.2, …)3 y. o, H4 o2 r% i/ K( G
{{{device}}} Device type (iPad, DROID RAZR, Kindle Fire, …)" X+ v4 K/ N( F5 D* A& S
{{{media}}} app or site
. b! h& s, v0 a8 ~* g6 `( W{{{country}}} Country of visitor (United States, Mexico, Canada, Germany, …)- m! \" _ {9 V# B' d( }2 t- K
{{{ip}}} IP address of user
9 e# o0 r6 i9 p7 O! K{{{app}}} Name of app where ad is placed# Q. g9 g7 Z* e4 ^& s+ v o; v& m' X
{{{site}}} Name of site where ad is placed
! \/ E c* l$ O( b$ Z. O' Y2 x{{{placement}}} Combination of site and app. Name of either site or app where ad is placed.5 j& S7 O+ Y6 [7 |! x- s) z* Q
{{{ua}}} User agent string* b8 Q! \: j- [: Y( ^
{{{category}}} IAB Category of site/app' [0 p+ i/ `- l4 ^
{{{subcategory}}} IAB Subcategory of site/app3 Y8 `& X8 U3 b4 k9 Z/ ~# {
{{{idfa}}} iOS User IDFA Leadbolt Dynamic Tracking Tokens/Scripts/API [TRACK_ID] – Reference ID specified by LeadBolt to reconcile with their own third-party system" [) F$ ]. _$ K: y3 b# ~, `
[CLK_ID] – Click ID as sub1
6 u) f( Z8 t+ g# }+ B/ @; x6 Y[PUB_ID] – LeadBolt’s publisher as sub_publisher
6 z. v6 o% p) e[AD_GROUP_ID] – Sub Ad Group as sub_ad_group
|. L8 I5 ~, R5 T8 H[AD_ID] – Ad ID as sub_ad BuzzCity Dynamic Tracking Tokens/Scripts/API {clickcode} To substitute the unique clickcode value associated with this click V. ~, A1 |/ d9 b( R+ d2 C
{pubid} To substitute the publisher ID associated with this click. You need special privilege to use this parameter. For more information , see PubID filtering.) y% q7 L) W4 K0 V* @
{random} To substitute a randomly generated value associated with this click7 w! ^' `# g/ b
{timestamp} To substitute an unix time value associated with this click. E.g. 1379453899 – Which represents ISO 8601:2013-09-17T21:38:19Z AirPush Dynamic Tracking Tokens/Scripts/API Tokens Description
% ?! T3 D" v, ]% Z- Y$ c%guid% GUID is an unique variable generated by Airpush when a click happens. This is automatically generated by Airpush.
! P2 f1 a& w* y9 i, [7 U%d% IMEI (MD5 encrypted); R* T1 Q& a0 n5 H* n" G
%androidid% Device android id
! I5 G) K+ F% n/ U9 @4 M%carrier% Carrier name; \! p1 v0 D/ w; W9 x
%device% Phone model) C% q0 ^; D# ?! V# N
%manufacturer% Device manufacturer name
! K6 Z2 V0 \9 V: p+ H2 T9 R%campaignid% Campaign Id
2 ]+ ?" _+ K( Y%creativeid% Creative Id
/ m4 N$ ?, D$ F: M S%ip% Device ip address/ R$ U& _, \7 h
%state% State
+ s' [0 X I. i6 I5 ? N%city% City2 c! K4 l& K4 G
%dapp% App Id M; g0 M. r1 `- D
%pubid% Application Developer/Advertiser Id; X- a" U: y2 Z: v* A1 g" L$ D% H
%framework% Device OS Version Traffic Force:
- E0 Y( b+ ~& l; r9 I) h{site_id} – id of the site on whch the ad is shown4 c$ U1 z0 f9 g- O' {' N5 h
{channel_id} – id of the channel on which the ad is shown
, B) U5 X* P$ g{campaign_id} – id of the campaign# j- w# k8 D2 O' k! A
{group_id} – id of the group& [/ l1 N+ v: ^9 U' I4 F
{ad_id} – id of the ad
: e$ Z' h. c: D/ _( w( [4 r& b{keywords} – list of keywords by which the ad was found
4 x- G E: I) n: H) f& d O{v_country} – visitor country
' }8 k) z3 t ~- |, M{v_language} – visitor language9 z8 ~% S6 d P2 A7 |7 {$ g- n
{v_browser} – visitor browser7 ]! E Q9 a5 y; D0 }. u
{v_os} – visitor operating system Traffic Factory:
0 f0 m2 @" K3 D7 T' j{campaign.id} Campaign’s id
8 g& |) U+ N' d{target.bid} Target’s bid
- r! c1 v! M2 G7 q4 \3 `{banner.id} Banner’s id
2 Q R* v- E; M; V8 s6 H4 q& v{banner.name} Name of the banner: ~$ O! `2 x5 ]5 [* O% V t
{banner.size} Size of the banner e.g. "338×235"
' R3 P# p, n/ F" ]; g: A# h, F O{target.name} Campaign’s target name" f" K2 g7 A) u' T% g1 Z5 p
{categories} The page’s categories5 P k. L# L% l" F H
{user.country} 3 letters ISO country code of the user’s country. e.g. "FRA" for France1 h( O- O8 i! D% ]2 e
{user.browser} User’s web browser
! [* S Y+ T: _) k$ x1 D{user.os} User’s operating system AdBucks:
6 s$ b7 i$ r( P, e! x x/ e{bannertag} : This is a tag that represents your banner. It is created in the Banner Macro Tag field when the banner is uploaded and can be edited later if needed.: o4 w1 C; q! O& V- ~% ?: j
{campaigntag} : This is a tag that represents your campaign. It can be changed in the bid editor.7 Y0 n5 B5 ?8 g6 Y
{spottag} : This is a tag that represents the spot (page location on the site) your ad appears on. This value is set by AdBucks and cannot be customized.
( S* w! l0 F5 ?0 C3 {* v1 p{site} : This is a tag that represents the site your ad appears on. This value is set by AdBucks and cannot be customized.
* w( K9 `( w- q9 [1 m{width} : This is a tag that represents the width (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.# {; Z' M& c, }5 _ \
{height} : This is a tag that represents the height (in pixels) of the ad spot. This value is set by AdBucks and cannot be customized.+ V* z% p) k# A$ m' u* c1 H" H
{size} : This is a tag that represents a shortcut equivalent to {width}x{height}.% Y7 Y4 U1 |3 W9 b
{year} : This is a tag that represents the current 4-digit year (2014).
9 }* S6 [, l# A0 |5 q' S{month} : This is a tag that represents the current 2-digit month (09). Adxpansion:
7 O0 j: r( ?9 I1 O* i( q3 {" Q7 _{zone}
0 C: z0 h. Z L! P' Z; C# L3 v{keyword}' ]# [: \0 \7 y! z6 d
{country} 50onRed:3 E9 S/ _; u5 L! f, I' w+ {
{country}, {bid}, {target}, {campaign_id}, {creative_id}, {target_id}, {domain}, and {click_id}
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