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Google and Facebook announced a detente of sorts on Friday in which Google will sell Facebook ad inventory.5 o& U& w* e1 H4 S- J
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The ads will be sold via Google's DoubleClick Bid Manager, its real-time bidding system. In a few months, marketers will be able to buy ads for Facebook's Ad Exchange on the platform. / g2 u+ Q* r! J2 L 5 S( q' F7 @/ P% I6 LSEE ALSO: Google Stock Hits $1,000 for First Time Ever 7 A, o8 y$ j* v, K, c1 S $ M) A* h+ i9 G! ~"Partnership has been key to Google’s success as a rising tide lifts all boats. So we’re excited to announce a new way to help our clients succeed by working with Facebook to participate in FBX, their real-time bidding exchange," Payam Shodjai, Senior Product Manager at Google, wrote in a post.$ Y# Q( J+ W- y5 s. ]
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Facebook introduced FBX last year. The program lets advertisers drop cookies in users browsers and then retarget those users when the re-enter Facebook.2 q8 g. O8 h; ]# n& W
& p. N0 z7 m' v9 N% w# X/ p4 XThough Facebook and Google compete on many levels, their partnership isn't unprecedented. In June 2012, Google bought Wildfire, a social media marketing agencies that develops ad campaigns for Facebook, among others. Facebook this year also purchased Atlas, an ad server that sells ads on Google's display network. K+ p v' o& O0 ?
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发表于 2013-10-22 05:34:51
发表于 2013-10-22 07:21:24
发表于 2013-10-22 12:53:33
