什么是retargeting？
其实现在在facebook 上的 direct response 类型的ads 越来越少了更多的是被retargeting 类型的ad 所取代
因为我最近一直在不听搜索 Hong Kong Dedicated Server， 所以我的fb 上基本上就是这些hosting companies了。严格的说来，这种应该叫做audience retargeting.这些数据，是很多数据公司公开贩售的。
在 facebook 推出了 FBX ( facebook exchange ) 以后，各种retargeting 公司在fb上赚的合不上嘴了. Social retargeting 是趋势
我的fb api vendor platform 早就集成了 3rd party data provider 功能，但是我确一直没有用过。我不确定 fb 自身的 ads manager是不是提供retargeting 的功能
但是什么是retargeting 呢？http://searchengineland.com/what-is-retargeting-160407
Site Retargeting
Site retargeting is probably the truest form of retargeting because you are re-marketing or re-engaging current customers. In this scenario, the consumer has been on your site and has perhaps even made a purchase of your product. You then use that data, along with your existing relationship and knowledge, to try to bring the consumer back into purchasing more. This is the very bottom-of-the-funnel, as they are already your customers or have already visited your site
Search Retargeting
As mentioned above, search retargeting is a mid- to upper-funnel strategy that seeks to engage new consumers from an audience group that has shown some interest in a brand’s product (or a related product), yet may not have had any previous interaction with the brand. In this sense, it’s not really remarketing or retargeting because there is no existing relationship to the consumer — at least not in many cases. Search retargeting doesn’t rely on an existing relationship for its data.
Social Retargeting
Social retargeting is even more upper-funnel than search retargeting because it uses purely interest-based data points from consumers to identify and create audience groups, whether or not they have searched for, bought, or researched the brand’s product or a related product.
Until recently, Facebook was a prime example of social retargeting, as it would use social data (such as a status update or brand comment) to reach consumers with ads. Today, Facebook has expanded its targeting capabilities to include search- and site-level data.
Behavioral Targeting
Behavioral targeting has one thing in common with social and search retargeting: it focuses on building audiences. However, the main difference is the data it uses to identify those audiences. Behavioral targeting is less about fact (i.e., a consumer actually searches for a product and/or references a brand through social channels), and more about inference. As a result, marketers may be less likely to reach “qualified” consumers through behavioral targeting as compared to search retargeting.
retargeting应该是趋势，adsense也早就使用了，很大程度上更能提高点击率。 没看懂
retargeting 有什么好处呢 请问支持facebook retargeting的平台中，AdRoll是不是最好用的？
这个网站是facebook exchange(FBX)的第三方合作平台~
http://www.facebook-pmdcenter.com/fbx 七姐 发表于 2013-7-18 11:26 static/image/common/back.gif
请问支持facebook retargeting的平台中，AdRoll是不是最好用的？
这个网站是facebook exchange(FBX)的第三 ...
这个没有最好之说 河小马 发表于 2013-7-18 11:49 static/image/common/back.gif
这个没有最好之说
恩~ 正在考虑用这个 最近正在研究adroll retarget确实是个好东西 小炸 发表于 2013-9-7 21:07 static/image/common/back.gif
最近正在研究adroll retarget确实是个好东西
aff 用不了retargeting
只有advertiser 才可以的。。。
而且 大站才有效果 我在很多地方会看到京东淘宝的广告,在我搜索完一个手机型号或者一本书以后,他们就一直跟我展示这个
不过很多时候,我已经买过了,还是会推荐,包括京东站内的推荐 河小马 发表于 2013-9-7 21:10 static/image/common/back.gif
aff 用不了retargeting
只有advertiser 才可以的。。。
为什么说aff用不了这个？ 河小马 发表于 2013-9-7 21:10 static/image/common/back.gif
aff 用不了retargeting
只有advertiser 才可以的。。。
在自己LP上加个tag一样可以用，没这么复杂 小炸 发表于 2014-3-30 01:10 static/image/common/back.gif
在自己LP上加个tag一样可以用，没这么复杂
这句话说的是没错。。。
但是要考虑有多少人访问过你的lp retargeting再定向营销，确实是个好东西，应该是趋势。 young 发表于 2014-3-30 15:11
retargeting再定向营销，确实是个好东西，应该是趋势。
哦，是再定向营销的意思，
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