一些容易被人忽视的外部链接建设思路-续
书接上回。有些地方怕翻的不好，当然我会尽量控制，尽量翻准。还是贴点原文吧。HARO (short for Help a Reporter Out) is one of best ways to get killer backlinks from authority news sites.
Here’s how HARO works:
1. Sign Up To HARO as a source here.
2. You’ll get three emails per day from reporters looking for sources, like this one:
3. Respond with your credentials and some helpful tips.
Easy right? You give a reporter a tailored response and they’ll hook you up with a link.
Don’t sleep on HARO.
Backlinko reader Sameep Shah got a link to his web design business from Inc.com (DA92) using HARO:
Edu Resource BacklinksEveryone knows that .edu links are the bomb.
But aren’t legit .edu links are impossible for Average Joe SEO?
Fortunately not.
If you have a legit looking site that’s not monetized to death you can usually get a 1-2 .edu links just by asking around.
Here’s how.
Most universities have resource pages where they link to websites that are helpful to students and faculty. Here’s an example:
Let’s say you had a website web design. You could get a link from the example above (Cookman.edu) by emailing them and showing them your helpful resource.
Use these search strings to find them:
site:.edu “your keyword”
site:.edu “your keyword” + “resources”
site.edu: “your keyword” + inurl:links
site.edu: “your keyword” + “other sites”
Only 5-10% of them will actually post your link. But keep in mind that a handful of these links can make a HUGE difference in the SERPs.
Submit Your Site to Website Feedback SitesThere are a TON of sites that are designed to help you get feedback on your site’s layout or conversion potential. Important for our purposes, all of them allow a dofollow link back to your site.
Here’s an example from a site called ConceptFeedback.com:
As you can see, there’s a nice dofollow link on the page.
All you need to do is submit your site with a little description of how you want to improve it.
Here are some Website Feedback Sites that you can use:
ConceptFeedback.com (PR5)
BounceApp.com (PR5)
SuggestionBox.com (PR4)
Criticue.com (PR3)
Find Expired Domains Using This Top Secret MethodIf there’s one skill SEOers need to start learning it’s the art of grabbing expired domains.
Buying a domain from 10-years ago is like going back in time, hiring someone to promote a site…and then paying him $100 for his decade of toil.
In addition to the auction sites I’ve listed above, there’s another way to find these little gems. Fair warning: this technique does take A LOT more time and effort than simply bidding on an auction.
What you’re doing is finding pages that a) have a long list of links to other sites and b) haven’t been updated in a while.
If you can find a link to a domain that’s not registered anymore you can pick it up at GoDaddy or wherever for $10. And the best part: no auctions!
And while it may not show any PageRank when you buy it, the PR WILL come back as soon as you host it and toss some content on it (assuming the links are still pointing to it).
The key here is finding those pages that have lots of links on them. There’s no simple way of finding them, you just need to be creative.
Let me give you an example just to get you started:
Notice that I set the date from June 1st 2007-August 1st 2009.
This limits the results to pages that haven’t been updated in a while.
Once you find a page that seems to be old and has a ton of outbound links, here’s what you do:
1. Run a free Chrome extension called Domain Hunter Plus.
2. The program will show you the broken links on the page AND if any the domains are available for registration:
This is a lot of work at first, but it takes much less time once you get the hang of it.
It’s also a MUCH cheaper way to build a blog network than splurging on domain names at GoDaddy Auctions.
Submit Your Site to Blog AggregatorsHow would you like a backlink from this site (PR8):
Yowza those are some crazy links.
That’s Technorati.com, one of the top blog aggregators on the planet (blog aggregators are just sites that assemble blog content from around the web).
You can get a dofollow link on most blog aggregators for free in three easy steps:
[*]Submit your site
[*]Add a special HTML code to your site to confirm that you’re the owner
[*]Wait for someone from the aggregator to stop by and take a look at your site
When they approve it you’ll have your own page on the aggregator with a dofollow link to your site. Easy peasy.
In addition to Technorati (a must) here are some other blog aggregators to submit to:
Alltop.com (PR7)
Blogarama.com (PR6)
Liquida.com (PR5)
Find Guest Posting Gigs on TwitterIf there really is a hell, I’m convinced that Satan makes tortured souls guest post for all of eternity.
It can take hours just to find a handful of sites that don’t have a strict laundry list of guest blogger guidelines.
But there’s an easier way. You can tap into the underutilized power of Twitter search to find sites that are posting guest posts on the reg.
Here’s what I mean:
You KNOW that the sites that have tweeted their guest posts in the last week must be posting on a regular basis (no annoying dead ends!).
Here are some search strings to use in Twitter search:
“your niche” + guest post
“your niche” + guest author
“your niche” + write for us
“your niche” + guest article
Scoop ItScoop It is one of my absolute favorite ways of building backlinks with a few minutes of work.
Scoop Itis basically a site where people aggregate their favorite content around the web into a magazine format.
Here’s an example of a Scoop it page:
Lots of people’s personal Scoop It pages are PR3 or higher.
To get people to post your stuff all you need to do is use Scoop It’s built in suggestion feature.
Just search for a high PR Scoop It page and hit “suggest”. You’ll see something like this:
Just send the person a quick message and let them know about your content.
In my experience about 50% accept within a day –meaning dozens of authority backlinks in about 15 minutes of “work”.
Broken Link BuildingThis one seems a little strange — and takes a bit of legwork –but it’s definitely worth the time and effort because of the killer inbound links you can get from this strategy.
What we’re doing is finding resource pages in our niche. So if we were in the fitness niche you’d search in Google using these search strings:
“fitness”+ “resource page”
“fitness” + “resources”
“fitness” + “recommended sites”
“fitness” + “links”
And find pages like this:
Or like this page (any page with a lot of outbound links is a good target):
Now you COULD email them and just ask for a link. But I’ve found that the begging approach doesn’t work very well.
Instead, give the site owner a hand by letting him know about any broken links that you happen to find.
You can easily find the broken links on any page. Just use the nifty Chrome Extension Check My Links.
This program quickly finds any broken links the page happens to have. It also highlights them in red to make them easy to find:
Hi (site owner name),
I was just browsing around your resources page today, and among the lists of great resources, were some broken links.
Here’s a few of them:
URL1
URL2
URL3
Oh, and I have a website, mysite.com, that also regularly posts quality content related to whatever. If you think so too, feel free to post a link to it on your resources page.
Either way I hope this helps and keep up the good work!
Thanks,
(Your Name)
InfographicsAlmost everyone in SEO knows about infographics, but I’m absolutely flabbergasted at how few take advantage of this incredibly easy link building strategy.
That’s because many people assume that infographics are expensive and hard to make.
And they assume the infographic has to go viral for this technique to work.
Fortunately for us, both of these assumptions are DEAD WRONG.
Heck, you can get a halfway decent infographic made from someone on Odesk or Elance for less than $250. In my experience, the IDEA is 10x more important than the design itself.
Be creative, make something unique, and then hire a cheap designer to make it for you (you can also do it yourself using tools like Piktochart).
Once you have it ready, it’s time to get the word out.
1. Your first step is to submit it to infographic sharing sites, like these:
Visual.ly (PR7)
DailyInfoGraphic.com (PR5)
AmazingInfoGraphics.com (PR4)
OmgInfoGraphics.com (PR3)
2. Then reach out to bloggers in your niche and offer them the infographic as a guest post. To sweeten the deal, tell them that you’ll write a unique description for their site.
I’ve literally gotten 100+ high PR backlinks from related sites from a single quality infographic and this 1-2 punch.
Software SubmissionsSubmitting to software directories is an old school SEO tactic that works like gangbusters. Why?
Because most software submission sites have INSANE backlink profiles, like this (PR8):
The site’s link profile you’re looking at is CNET.com. There are several other authority software sites you can submit to.
And the best part? You don’t need to create an open source operating system to get your software (and link) on these software directories.
You can do it yourself, but it’s a really time consuming process. I recommend hiring someone on Fiverr to get the job done on the cheap.
2 Bonus Sources of Backlinks#1: Google Plus: Did you know that your Google+ profile allows contextual, dofollow links?
Here’s an example:
With enough interaction within Google+ and direct linking to your profile, you can make that a pretty powerful link.
For example, Mark Cuban’s Google Plus Profile page is PR4!
#2: Blogger Reviews: If you have a a software product, information product, consulting service or ANYTHING of value that you sell, you can easily turn that into handfuls of high-quality backlinks.
How?
By offering it to bloggers for free in exchange for a linked mention or full-on review.
Here’s how:
1. Find bloggers in your niche that might be interested in what you have to offer. If you sell an information product that teaches people how to make their own soaps, you’d Google things like “soap making”, “make soap at home” etc.
2. Your results will be a mixed bag of mommy bloggers, hippie bloggers, and sites like ehow.
Filter out any major authority sites or news sites. You’ll be left with a solid list bloggers that will probably be interested in your offer, like this one:
3. Reach out to them with this email script:
Hey (site owner name),
I was searching for some homepage soap recipes today when I came across (site name).
Awesome stuff!
Actually, I just launched a guide that teaches people how to make luxury soaps at home. I usually charge $X, but I’d be more than happy to send it over to you on the house. All I’d ask is that you’d consider mentioning it on your blog or writing a review.
Let me know how that sounds.
Cheers,
Your name
Now It’s Your TurnIt’s fair to say that I didn’t hold back in this post…and neither should you.
I want you to post ONE cool backlink source that few people in SEO are using.
Pretend like this is 6th grade show and tell and you REALLY want to impress Suzie that sits in the back.
In other words, bring it!
最后，说两句自己的话，感觉这老外在链接问题上，确实有不同于一般seo的思路和方法，应该有他比较科学的一面，希望大家不要太轻视这个老外，有条件和精力的话不妨试试，以免在链接问题上处于不利的位置。
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