What Is The Difference Between Push and Pop Traffic
What Is The Difference Between Push and Pop Traffic?If you are an affiliate marketer, then you will be all too aware of the importance of high-quality traffic. Traffic is the driving factor behind your success, and thus ensuring that you can draw in the correct kind of traffic is very important. For most Affiliate marketers, you can choose between two options: you can buy push traffic, or you can buy pop traffic.
The two main forms of ad formats that you can use are known as push notifications and popunders. Both are quite different from one another, and we will break down the essential details of both below so that you can understand exactly what you are buying into.
For the most part, push notifications are alerts that are sent to desktop and mobile devices. These messages can come from anything from a piece of software being installed, such as an app, or a system message ie, a low-battery notification.
Push campaigns are highly effective for many reasons, not least because you can push these notifications directly to the forefront of someone's device. They are hard to ignore and thus greatly increase the chances of you being seen. Given that the user would need to give permission to receive this notification, you do not have to worry about being seen as intrusive or spammy.
Push ads are extremely adjustable, meaning that you can buy push traffic and bring in users using a wide variety of different methods. For most, this is one of the least aggressive forms of affiliate marketing.
By contrast, a popunder is something a little more aggressive in its style. Popunders have been around since the 1990s, though, and they are a proven form of marketing. These essentially act as secondary web pages that open up under the main browser page. This could happen because someone clicks on a certain part of your website, or because they carry out a certain action onsite.
The main negative with popunders, though, is that if someone is using an ad blocker, then it is likely that they will simply not see your popunder appearing. However, since they appear under the main browser as opposed to in frontlike a popup ad they are still less intrusive than other forms of affiliate marketing out there.
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