How to start promoting Sweepstakes
本帖最后由 Cpamatica 于 2023-8-2 17:54 编辑Hey there, forum enthusiasts! Get ready to be enthralled as we initiate our exciting two-part series, all about the enchanting world of sweepstakes!
Part 1 covers an overview, top traffic sources, and sweepstakes offer types. Let's get started!
To keep everything clear from the very beginning, let's start with the term “sweepstakes” and define what they really are and what they are eaten with.
Sweepstakes, or as they are often called - sweeps, are evergreen giveaway offers where the user has a chance to become a random winner by entering some of the personal information like name, email, sometimes address and phone number. Except for the familiar “sweeps ”, you can also hear about them by the commonly-used names like surveys, leadgen and vouchers.
In 2023 different gift cards for shopping or money for the PayPal or Cashapp account, games and gaming tools, and electronics like wireless headphones, Dyson hair dryers, or robot vacuum cleaners are among top sweepstakes offers.
TOP traffic sources for sweepstakes
[*]Paid Social Media Traffic (Facebook, Instagram, Snapchat, etc.) is considered to be the best source for sweepstakes, as you can make the perfect targeting for a certain product – no matter if it is a travel backpack or a 65” TV.
[*]Google Display Network Traffic (GDN) is another perfect source for sweeps. Using Google for sweepstakes promotion can be a bit challenging in terms of campaign moderation, but GDN provides tons of good traffic and an interested audience, so here you are also able to set Appropriate targeting for each product and predict your costs.
[*]Push and Native Traffic are also good for sweepstakes as they look organically for the user while surfing the web, so you can buy such traffic through one of the popular traffic networks.
[*]Email and SMS Marketing are good when you know your audience's interests and can choose suitable products for them. You need to constantly refresh your database and always make sure that they are of high quality and do not violate any rights of your users.
Types of Sweepstakes Offers (SOI, DOI, CC Submit)
[*]Email Submit (SOI&DOI) : Sweepstakes with simple registration (need to specify your data, usually email, sometimes address and phone number). This is the easiest type of offer with lower payouts.
[*]Credit Card Submit : Here, the user needs to enter bank card details and agree to a subscription option. The user must pledge a certain amount of money to apply for a place in a giveaway. This is the most difficult but also the most profitable type of sweepstakes offers.
In Cpamatica we offer both SOI and CC-Submit sweepstakes campaigns to our affiliates, so you have a chance to test the best-converting sweeps on the market. Our managers will find the most suitable offer for your test according to your audience and traffic!
But hold onto your seats because there's more to come! In the next post, we'll divulge the hottest GEOs for sweepstakes and unlock the secrets of converting pre-landers. Let's dive in! 听说你们联盟，连正规推广都K Part 2
Hey there, forum friends! We're back with part two of our sweepstakes adventure! Today, we’ll share the hottest GEOs plus, we've got some awesome tips on using pre-landers to convert like a pro! Let's dive right in!
Where to promote Sweepstakes? Top GEOs
Sweepstakes work on both mobile and desktop traffic and in practically any GEO. As a beginner, you can try SOI sweepstakes campaigns as they're easy to convert. SOI and DOI offers work for all countries, but if you're only starting, you should go for cheaper traffic, that is, Tier-2 and Tier-3 countries. Running successful sweepstakes campaigns is also possible in Tier-1, but in that case, it's recommended to choose locations with the highest volumes, such as US or LATAM countries.
Already being experienced in sweepstakes offers and ready for testing CC-Submit campaigns, it is, on the contrary, better to test Tier-1 countries, which are best converting for CC-Submit sweepstakes, as people in such GEOs are more likely to subscribe to different giveaways without huge worries to enter their credit card details.
Cpamatica has a wide range of sweepstakes offers for different GEOs and we are able to add certain products and GEOs on your request, so you can always rely on us and be sure that you will find a perfect offer-match here.
Pre-landers are the key
By their very nature, sweepstakes offers don't work with direct linking. Instead, they often require pre-landers, which, in turn, are used in order to engage the user with the possibility of winning a prize.
What should you know while creating a converting pre-lander?
Your call to action should be clear and explicit. Make sure it's obvious how users should enter the sweepstakes.
The visual appeal of your pre-lander is 70% of the success of your sweepstakes campaign. A user will not stop at the pre-lander, which is plain and doesn't evoke interest.
Be laconic and user fewer word, catching the attention to the main “TRY NOW” button
There is a direct relationship between the conversion rate and the loading time of your pre-lander. The longer it takes to load, the lower the CR will be.
Optimize the pre-landers for different languages depending on the GEOs you've chosen. The pre-landers with the languages native to the GEO you're targeting perform better than those that rely on the international English language.
Experiment with a countdown timer on your pre-lander. It aims to encourage people to enter now rather than postpone it.
Make your offer exclusive - show the users the amount of prizes left to make them feel that there is not a lot of time to think.
Use different pre-landers to test - take the first one with surprise boxes and the second one with a wheel of fortune and A/B-test them.
In Cpamatica, we have added a pack of pre-landers in different languages that are perfect for any sweepstakes offer, so just add it while generating a tracking link!
Conclusion
This is a great area for newbies to get their feet wet and start to learn the basics of CPA affiliate marketing. Email-Submit and СС-submits are all different types of sweepstakes offers. They need a slightly different approach, but as long as you know their strengths and weaknesses, you can make each offer type profitable.
As your knowledge (and budget) grow, you will naturally want to take on bigger and better projects. Experiment with Sweepstakes CPA offers! Try different tactics. Have fun with it! The previous AM Liza was great and responded to messages quickly. So it was a pleasure to work with before.:) Camille published on 2023-8-2 21:40
The previous AM Liza was great and responded to messages quickly. So it was a pleasure to work with ...
thank you:)
Do you still work with Cpamatica? Cpamatica 发表于 2023-8-2 21:58
thank you
Do you still work with Cpamatica?
Maybe some new AM can reply a little faster. No other suggestions.:D yxf0606 发表于 2023-8-2 10:07
听说你们联盟，连正规推广都K
独家sweepstakes的offer，us/au/eu/ca等覆盖所有热门geo，感兴趣的请加微信：yly0525
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