基础的mobile marketing的mobile方面的技术
SMSWhat is it?Short Message Service (SMS) is a communication service component of the GSM mobile communication system, using standardized communications protocols that allow the exchange of short text messages between mobile phone devices. SMS text messaging is the most widely used data application in the world, with 2.4 billion active users, or 74% of all mobile phone subscribers. Otherwise referred to as Texting Messaging or sending a Text (TXT).Mobile Terminated (SMS-MT)The ability of a network to transmit a Short Message to a mobile phone.Mobile Originated (SMS-MO)The ability of a network to transmit a Short Message sent by a mobile phone.A basic SMS transactionhttps://support.modicagroup.com/attachments/token/n5esogjqingmpqf/?name=Basic_sms.jpgShort codesShort numeric numbers (typically 4 – 6 digits) to which text messages can be sent from a mobile phone. Users can send text messages to common short codes with relevant keywords to access a wide range of mobile content.A Shortcode is obtained by application directly to the Carriers (internationally through our aggregators). For example in NZ the codes are 3 or 4 digits long and can be MO PREMIUM, or MT PREMIUM, Centrally billed (no charge to the handset) or Standard Rate (20cMO-0cMT). A short code can be more lengthy elsewhere in the world. Once approved and provisioned by the carriers, they are routed to our SMPP connection, and we can apply them to applications in our gateway.
MSISDNA MSISDN is a number like a short code but in the form of a normal mobile number eg +44 xxx yyyy that we send messages from (MT) or mobile users can message to (MO)
Shortcodes vs MSISDNThe difference between MSISDN and Short codes is;
[*]well the length - a short code is good because it is short and easy to remember and advertise (4 or 5 digits vs 11).
[*]short codes are country specific whereas a MSISDN is potentially global (ie phones from anywhere can receive from it or send to it).
[*]you can charge the handset with a short code but you cant bill the handset with a MSISDN
KeywordsTo engage with a service the customer will typically send a keyword to a shortcode e.g. TXT “SALE to 97222”. The keyword is interpreted by the system which responds instantly with a message back to the customer. Each short code can have multiple keywords running on it depending on the campaigns that are active.MO and MT. Keywords are often run on shared short codes to reduce cost to the supplier of the service.Sonic Mobile provides short code service in a variety of markets around the globe for more information view our coverage page on our website:http://sonicmobile.com/coverage/
Premium SMSShort messages may be used to provide premium rate services to subscribers of a telephone network. The premium rate is deducted off the customers mobile account for either prepaid or postpaid services. Often such services have to operate with approval from the local carrier and meet strict guidelines with regard to ensuring the customer is clear that they are opting into a premium service and that they clearly understand how to opt out.Mobile terminated short messages can be used to deliver digital content such as news alerts, financial information, logos and ring tones. Carriers typically allow these services to run and revenue share with the content supplier.Additional services other than premium mobile content offer customers the ability to make micro payments for goods or services such as street car parking or at vending machines.WAP BillingA billing interface that enables third-party content to be charged directly to the subscriber account (i.e., not via an intermediate system such as PSMS). WAP billing is usually delivered by the carrier as a whole sale offering of the billing scheme used for on-deck content purchase. The carrier retains a percentage of all transactions as its cost of billing.MMSWhat is it?Multimedia Messaging Service, or MMS, is a standard way to send messages that include multimedia content to and from mobile phones. It extends the core SMS (Short Message Service) capability which only allowed exchange of text messages up to 160 characters in length.The most popular use is to send photographs from camera-equipped handsets, although it is also popular as a method of delivering news and entertainment content including videos, pictures, text pages and ringtones.Mobile websitesWhat are they?The mobile Web is like the normal “desktop” Web – but accessed from a mobile phone, using your phone’s Web browser..mobi Top-level domainThe .mobi sponsored top-level domain was launched specifically for the mobile Internet by a consortium of companies including Google, Microsoft, Nokia, Samsung, and Vodafone. By forcing sites to comply with mobile web standards, .mobi tries to ensure visitors a consistent and optimized experience on their mobile device.Handset detectionDevice detection means that when a user visits some web page, the type of the device the user has is detected in the web server. Without device detection the same content is served to every device. Without device detection that the user would likely have a bad experience on the mobile web by having to download large websites that are not optimised for their mobile screen.While handsets like the iPhone are able to download full websites they can be costly and slow in terms of data usage. Some websites also contain flash and video which the iPhone cannot display hence the need for mobile specific guidelines to ensure the user experience is optimised for the small screen.Mobile Application developmentThis has 2 broad categories; 1. The building of web-based mobile sites or applications for handsets to interact with.2. The development of applications to be downloaded to mobile devices and operate on the handset.Mobile applications are developed for three broad operating Systems;
[*]Symbian
[*]iPhone
[*]Android
Market service providersContent providersA company that creates and offers content, e.g. graphic products, ringtones, games, news, information and entertainment services, etc.Content Service ProvidersA organisation that offers network based software solutions “applications,” or downloadable application that enable the business logic behind mobile marketing initiatives.Connection AggregatorsAn organisation that acts as a middleman between application and content providers, and mobile carriers. Provides message traffic throughput to multiple wireless operators or other aggregators; provides mobile initiative campaign oversight, and administration, as well as billing servicesWireless Service ProvidersReferred to by many names (wireless carriers, mobile operators, wireless networks, telco's), these are the companies from which wireless subscribers purchase their mobile phone service.Other technologiesLocation Based ServicesA range of services that are provided to mobile subscribers based on the geographical location of their handsets within their cellular network. Handsets have to be equipped with a position-location technology such as GPS to enable the geographical-trigger of service(s) being provided. LBS include driving directions, information about certain resources or destinations within current vicinity, such as restaurants, ATMs, shopping, movie theaters, etc. LBS may also be used to track the movements and locations of people, as is being done via parent/ child monitoring services and mobile devices that target the family market.Current services that make use of this technology include:
QR CodesQR codes allow you to point and shoot your camera phone at a mobile code to connect directly to a website, view a message or get a phone number ready for dialing.All you need is a code reader for your camera phone and you are in on the fun. Check whether your Nokia device already has a preinstalled code reader or find out how to get one.
这真是极好的啊。。。 不错的啊
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